Pine Bluff daily graphic., 1909-01-24
Competition Effective
 and Profitable

ae in transportation cost never on.
 tered his mind. However that may
 ne, |" discovers uow that rhe freight
 m7st ne p.lid and il is his part ,o .AaA= "r Ii" cannot -ej his goods.
 Next lIe will he confronted with the e@1l Of hanlin~ the fuenture out 10 5t' destination That is another item he iid net think aaout. Again it fre- aoenlIN happens saat careless. nn- skilled packing has resulted in his taking m some bloken. damaged 4o0da. \ long 15rlod ot irritating forfcapond~Net. wifi fcl.ow, well cal- c0lat'd 70 tire him ont. and tslo re- suits k usually of an unsatisfactory. nature.
 | Assuming that in process of time tha long delayed article is safely un- 1 packed comparison of value is in order with similar goods which are on safe in the nearby town Most l likely this comparison is greatly in
 
 apparently be not the case an exam. nation as to quality would show the reason.
 There is probably few articles of manufacture in which the element of quality can be so artistically elimin ated as with furniture and at t'~ same time without sacrifice of ap rearance. Poorly made furniture. of nnseasoned wood or cheap materials can he given brave show with 2 few coats of low grade varnish and shoddy upholstery It is a fact that time will shortly tell what kind Of furniture one owns. The merchant permanently located in his oWn place of business sells only the kind that is made to hold together year in and can afford to carry. His mercantile reputation must be founded on qual ity.
 The mail order house does not con cern itself with any such bothersome detail. It's salvation is i'll buying at a price and in the quickest possible turnover of it's stock.
 Taking all considerations together and tabulating the items the asser- ton is made that any reputable dealer can comparatively sell against any mail order firm dollar for dollar and quality against quality.
 The points in merchants favor are in permanent establishment i'll a community. He is settled down among his friends and neighbors to do legitimate business on correct principles. He is in the habit of supplying reliable merchandise and of furnishing it promptly and delivering it in good order to his customers door, He is always at hand ready to speedily adjust any claim for damages and eager to set right any thing that may have gone aniss. He is desirous of having none but satis- fled patrons; his business existence is at stake if any different procedure is followed. 1Ie cannot afford to make only single sale to customer; he must hold his trade even to the second generation, if he stays in bus mess long enough.
 He Is position to show pros pective buyers what the goods really are; he has the articles in stock and can demonstrate the quality of any thing in his store. He does not de- pend for trade on flashy wood cuts or hysterically worded printed de- sciptions. Ills customers may we'll have come from Missouri for he can show them the goods.
 He should and must exploit his store by advertising i'll the docal news, paper. He must make point of giv- ing special attention to telephone calls as that system of communica- ton now penetrates to rural districts and farms throughout this country.
 He must circularize systematically. He must accumlate and keep fresh a list of all the farmers and residents in his surrounding territory. He