Omaha daily bee., 1909-08-14
GETTING AT THE TRUTH
Oooa-oola People Prove the Perfect
Purity OF Their Pleasing
Product.

Would you take away a woman's char
Rcter by gossip unless you were sure Of
what you were talking about?
Have you any more right to attack
the character of any article of commerce
unless you know RctuRlly-not by hear
say, but by actual proof that IL is what
you say IL is? DO you realize that when
you say or believe and repeat untrue
things about such an article you are un-
wArrantedly robbing the makers of that
article Of just so much Of their just and
honest trade?
Yet people occasionally mot frequent
ly. because most people are properly in
formed). through ignorance or malice
say that Coca-Cola contains cocaine.
This Is absolutely and unequivocRlly un-
true. The reports Of world-famous chem
lists, and even OF Government experts,
have disproved this malicious falsehood
time after time. Yet dishonest competit
tors OF the Coa-Cola Company continue
10 revive il through the medium of sin
cere but hysterical or totally ignorant
people whom they have used as mouth
pieces.
Why. IL is easily shown how ignorantly
some Of these attacks are made when the
mouthpieces speak or write Of the bev-
erage as COCOA COLA intead Of
COCA Cola
When anyone writes. prints or tells
YOU that Coca-Cola is a armfu drug
} habit-forminE. or dangerous beverage for
young or old. you can put IL down right
then and there as a falsehood arising
from wicked. righteousness or absolute
Ignorance. II you have an opportunity.
tell them to have Coca-Cola analysed b.
any honest. competent chemist. then 90
submit this analysis 10 any honest. cap
able physician and get his statement as
10 the whoIesomeness Of CocR-Cola. Then
let him send to the Coca-Cola Company
at Atlanta. Ca, and get tfree) copies OF
analysis made by chemists who know
as much in a minute as Coca-Cola's DC
tractors know in a year-chemists who
are scattered in cities from the Atlantic
20 the Pacific and are famous for thier
scientific attainments
Then when they've spread these facts
before them. tell them they ought TO sc
out into the highways and byways ano
frankly acknowledge their mistake ane
then apologize 20 the Coca-Cola compan
for filchtng their character.
Just as an example OF the many state
msnts the Coca-Cols Company have OF
file regarding It's delicious beverage, We
print herewith the following analysis OF
Cocs-Cola:
Chicago, April Is, 1907.
We beg leave 10 report 10 you the re-
suit of anlysis OF Coca-ColR. We pur'
chased in the open market an originR
package Of one gallon OF Coca-Cola- Tn,
contents OF this jug were submitted to q
very careful and exhaustive analysis FOL
cocaine and alcohol, and we failed 10 flint
any trace Of either. Caffeine was found
TO the extent OF . OF one per cent ThI
amount Of caffeine contained in one ounc,
of CocR-Cola used for making one glass
OF the prepared drink. IS less than one
half that is contained in a cup of COFFEE
Of average strength.
Very respectfully submitted,
THE COLUMBUS LABORATORIES,
Per J.. A wesner.
And don't forget while you're reading
this that Il Is because millions OF PEG
pie like Coca-Cola that Is has aroused IN.
envy Of INSCRIPTIONS competitors. WIN!
even the arrow design so long used b.
the CocA-Cola Company has been initiates
by advertisers, who have gained the mis-
taken idea that IL is the advertising o
Coca-ColA that has made IL SO popula
: instead OF its d-eliciousness and whole
somenesA For you never tasted any
thing more delicious and refreshing. I
Is q prime thirst quencher and leaves tn,
incest taste OF anything you ever drAnl
at the soda fountain