The Salt Lake herald-Republican. [volume] (Salt Lake City, Utah) 1909-1918, 1909-12-05

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1st Mark that That's what sets the date After that
we will be working on materials bought in the highen
market-and still going up
NOW YOU UNDERESTIMATE you have read the fore
going carefully and thoughtfuy-why competitors
confidently predict that the price Of E-M-F"30" VIII
surely have to be advanced-and why just triae
doubtful about it ourselves
E-M-F-"sO" PRICE WAS BASED ON AN SO margin over
cost Of making and distributing On the quantities
manufacture and the rapid turnover of invested capital
that satisfies us Just to show YOU the EMF Company has
invested three millions Of dollars in factories and
additions during the last year-an made from the
sale Of E-dF@3O" and the small margin quoted
above.
BUT THAT MARGIN WILL BE CUT INTO and>seriously
rubber and other materials keep advancing they
have In that event. may be absolutely imperative thai
the price advance-and February 1st viii tell the story
"WHY 500" YOU ASK. It's a natural question Answer
is because we are determined SO long as there Is any of
that eight per left will hold the price where it is
Never mind lust why-suce say it very essential
part of our policy of building for the futurehe far future
of this industry. We'd be perfectly willing tell you
could do it without also letting the other fellows into
plans You see they all read adsthats how they
know what their next move ought TO be-
ANYWAY THAT'S WHAT WE PLAN TO DO. But,
when all the margin has been eliminated by advance in
price Of materials will either have to manufacture
at loss cut the qualy-use malleabe castings and
iron crank and such other epedents rivals
adopt to Offset the difference between their facilities and
ours-and then can't reach price within $3.50 to S350i
NOW PLEASE REMEMBER WE HOPE WE WON'T
have to increase the price If positive would
we'd simply say and use less space. But when
the eight per cent has all gonewhy wen add it again;
and that in round numbers jusr about figures out 500
added to the present price which all the world knows
is $3.50 f. O. B. factory in DetrOit-magneto and five
lamps incuded-"of course"
HAVE WE MADE OURSELVES PLAIN to you? We've
tried The facts stated above open to easy conhrma
ton from any reliable Some of "Our Friends the
Enemy" will contradict thenl-naturaly And dealers
hand will try 20 eul-
naturally and for First self INTEREST," and
ond from ignorance of the actual conditions ANY Stude
baker dealer heap other facts the abovewe keep
them posted
THOMAS w. LAWSON SAYS he can always throw the
wise ones" off the scent by ludicrousy simple device
just telling the truth right ont IN print Whether he does
not is beside the mark-we know it's good advertising
philosophy There's certain type Of man who discounts
everything he in the advertising columns Othes-and
they the kind that got EFCars last season when
thousands had to go without-now how to discriminate
and these accept Studebaker advertising at par
WHAT IS OUR OBJECT IN THIS AID? Own Up now
immediate delivery?-or to distribute them over longer
period deliver to better advanage2 Which? Or
both? Or! Do your own interpreting. Ihereu be
enough Of both CLASSES to suit purpose. Which will be
the wser1haPs for each reader to figure out for himself
We've told you plainyf enough readers doubt perhaps
that will best suit our purpose!
IF WE KNEW OURSELVES whether or not the price Of
the EAFaO" would advance February frstwhy the problem
We can't afford to advance It without due RotcwouIdnt be fair
SR te8s you 0 the facts 81 We know sn to date and let each dss
steer his according to his lights
WE ARE MAKING FIFTY CARS A DAY NOW-E-M-
ESQ alone Each Sudebaer branch and dealer has his allotment
knows how many he have day when each
will be shipped As Jar the present output viii and as long
your dealer has for present delivery left you
If minutes later than the ahead Of yOumpOsso5e
Of If everybody who wants and EMF'30'
rushed in todayof couldn't Of them
always desy-that gives the alert a chance
STUDEBAKERS CANNOT AFFORD to do some things
other with less stake do On the other hand cP
permits do things that impossible others Sude-
bakers cannot afford Tepudate contract legal moral
either with dealer ultimate
so WE, WILL AGREE TO DO THIS. When vo,r local
dealer has exhausted his allotment for delivery prior Feb
will stand back OF him and to the deliver
which bona hde order has been placed and deposit paid for
delivery of his allotted dates time May
will be delivered at the whether conditions
between and then PT0Ui5edntark this
GHPr05idsd Of purchaser and evidence Of payment Of
deposit the SHdsbqker Branch aI
after order has been placed This provision aH hold good
gttdraavs BY notice published this fapa, after bb ag
be iNoperaiUe.
THERE'S THE WHOLE STORY-Let's see how many
will interpret Alright Who viii accurately gauge
future of this automobile indusry-and profit BY Il
Studebaker Bros. Co. of Utah
SALT LAKE CITY UTAH