The Daily Missoulian. [volume] (Missoula, Mont.) 1904-1961, 1909-10-18

Seattle. Wash. oct. 16.-Thc Alas
la Yukon Pacific exposition has made
Seattle more famous than anything
else In its previous history. The ex-
position has been great success under
the clever management of its officials
but the real lasting results To- Seattle
and the northwest have not come
through the success of the fair but
through the publicity obtained thereby.
And Jim" Wood. the man who let the
world know about the exposition. has
justly earned the title of The Man
Who Made Seattle Famous
1t is conceded by experts who have
made the matter of eNpositions their
| life work that the \. Y. =. exposition
! which is about Ia come To a close. has
been as well and as widely advertised
as amy great fair ever held in this
! country or Europe. The success of an
! exposition is To II great extent judged
! by its attendance. According To pres
ent estimates about four million people
| will have attended the \. Y. =. up
tn the time of closing. October IL The
man largely responsible for this great
attendance is James \. Mood who
has filled the position of director of
/ exploitation. Mr. Wood il Seattle
newspaper man. who for years prior
/ To- his present work occupied pusitiuns
! of responsibility with leading news
/ papers in Seattle and other cities OF
the northwest. When he took over the
I publicity work If the exposition seven
+ months prior tn the opening. June |.
/ the complaint Was widespread that the
+ fair had not been well advertised.
/ Hundreds of prominent Seattle people
! returned from trips throughout The
/ United States with the complaint that
! they had heard nothing of the coming
/ exposition during their travels They
+ had made inquiry everywhere. had Wis
/ tied railroad offices and other public
places nj Information seeking literature
about the fair. hut no information MAS
! In be obtained. no literature tn he had
The exposition people at home admit
/ ted the truth "f the charge.
/ Within one week after Mr. Wood
succeeded 10 the position Of director of
+ exploitation the wheels of publicity
+ were moving. MIR Wood MAS not cx-
/ poriencesl in tn" matter If bringing IL
the attention al the World a new 4x-
position. But H. adopted same Cam-
mon Sencs mcthnIs, induced every r,-si -
dent of Seattle In become publicity
agent for the exposition. and immr-
diately every letter. every pamphlet
which went out of Seattle bore the \
Y. +. seal. and tucked inside the let
tiers was interesting literature concern
ing the coming fair. Then h" intro
duced throughout the northwest the
slogan. What Helps Seattle. Helps the
Northwest" commercial clubs and
other public bodies. as well as indi-
vidual citizens took up the CRY: all be
came boosters and in short time
hundreds of thousands of advertising
pamphlets We're going into every nook
and corner of the United States. as well
as Canada. Europe and the orient.
Washington Is a cosmopolitan state:
their ar people within its bnrders
from every state in the union Home
state societies Mere organized and each
so, iety made II point 10 see that the
people from their particular state
learned all about the exposition All
we're asked To- come and to bring their
friends
Railroads. magazines and newspapers
Of the country came Ia the assistance.
OF MIR Mood. inspired by the work IL,