The San Francisco call., 1909-10-17


scheme taken from the Portola, the
automobile show was opened last even
ing in the underground floor of the
Emporium. 1t was a brilliant opening.
with festoons of light. luster of enamel
bright metal work and handsomely
gowned women and against a back
ground of greens and flowers. The
greens formed the Mexican part of the
Portola scheme and the red and yellow
I flowers the Spanish, an effect further
heightened by program girls in Portola
costume.
The Interests of the third exhibition
of the Automobile Club of California
are varied. Enthusiasts were gath
cred last night around the machines
where mechanism was exposed; society
held an informal reception in all parts
of the hall: music lovers grouped about
Professor d'Ablaing's orchestra; those
who liked everything equally moved In
promenade.
The big show was started al $50
O'Clock when NJ. II. de Young, presl-
dent of the association, was introduced
by Z. P Brinegar, president of the
reception committee.
This is an exhibition Of American
enterprise and ingenuity, said Presi-
dent de Young. Ten years ago there
were only 200 machines in the United
States, and those mostly OF French
make When / was in Europe L was
asked why America was doing SO little
in the manufacture of automobiles, and
[ said that when she once began she
would eclipse all other countries MY
prophecy has come true. America now
produces more machines than the rest
Of the world, and in the coming year
she Will eclipse herself by douollns
her output
Other members of the reception COM
mittee are w. +. Culberson and {. A
Hawkins It's chairman, Brinegar, has
attended every large automobile snow
in the east, but thinks that OF san
Francisco exceeds them all
THE national shows are somewhat
larger" said Brinegar, but they are
in great. barnlike affairs. None l have
ever seen begins to compare with TINS
in a pleasure giving sense, the sense OF
beauty"
There are more than 100 different
car models on view in the exhibition,
representing 81 different agencies The
cars range from heavy trucks TO run
abouts Oils, insurance, electrical and
mechanical appliances and devices are
explained in booths. In short, there is
nothing that could possibly interest an
auto owner that is not to be found in
the exhibition.
Motor enthusiasts have come from
afar to attend the show, and special
nights are to be arranged. Monday
will be given over to the automobile
organizations. Tuesday will be Por-
tola. Wednesday is set apart for Sac
ramento valley visitors. Thursday is
society day. with the fashionable set
on hand. Friday belongs to southern
California. The Alameda auto races are
the elimination of the week The eXhi-
bition is managed by George F. Die
trick.
Society People at Show
With a glitter and brilliancy worthy
of a carnival season the Portola auto
mobile show opened last evening at
the Emporium and throng of visitors
attested the fact that society in the
west has recognized the auto show as
an important event. The formal open
ing of the third automobile show ever
given in the city was. a decided success
and the automobile club must be con-
gratulated upon the splendid exhibit
that attracted so many society people
and pleased the crowds of spectators
The show was picturesque besides be-
ing satisfactory from more material
points of description, but the effective
oral setting for the cleaning cars was
a happy arrangement. The cars We're
QiSD1dYeu SLdnQlnR on a green carpet
and grouped against a background of
green. or practically trellis formed of
evergreens intermingled with the car
nival colors in clusters Of red and vel
low chrySanthemums. The colored
lights added to the attractive scene and
"a spaces for the various exhibits
showed this effective arrangement of
light and color. while society had an
opportunity of inspecting more than
100 different sorts of motor cars.
AUTO SHOW POPULAR
The auto shows in the eastern cities
rival the horse shows in their attrac-
ton for the smart set and the opening
of the Portola show promises that San
Francisco will soon number the local
shows among the smart events of the
season in town. There were a number
of handsome gowns in evidence and the
favored shades of the early season in
their variety of blues and browns pre-
dominated. with an occasional white
chiffon cloth gown or white evening
coat to Tighten the effect of darker
gowns in the groups of attractiveiy
cloaked women.
There was spirit of enthusiasm
over the exhibit that augurs well for
the success of the succeeding evenings
and Thursday evening will doubtless
attract the most brilliant assemblage,
as that night has been set apart for
society. There was good representa-
tion from the ranks of society last
evening and among those present were:
Society People at Show
Mr. and Mrs. Daniel Mr.. and Mrs. Cuyler
DrysdEle Lee
Mr. and Mrs. f. z. Mr.. and Mrs. A. B.
Brnegar Costigan
Mr. and Mrs. II. L. Mr.. and Mrs. George
Oyesney Hill Stoddsrd
Mr. and Mrs. A. W. Miss Georgia Harmon
Foster Of San Rafael Roy Pike
Mrs. California Newton Mr.. and Mrs. Carlton
Miss Conway Wall
Air. and Mrs. c. $. Mr.. and Mrs. Harry
Richardson Hunt
Arthur Thornton Mr.. and Mrs. {. S.
Doctor Frankenheimer Middleton
Mr. and Mrs. W. X. Miss Hattie Foulkes
Goodburn Mr.. and Mrs. Robert
Joe Murphy Hancock
Mr. and Mrs Percy Mr.. and Mrs. H. W.
Walker Of Oakland Bogen
CAPTAIN and Mrs. Ly- Mr.. and Mrs. William
man Murdock Jf