The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1909-10-12
HOW TO BOOST
A CITY---EXPtRT
TELLS BEST WAY
NEWSPAPER PUBLICITY rs 8Esr
WORK SHOULD BE SYSTEM.
ArIcAIlY PURSUED

tsIng, assigned 10 me. is one of
Importance In this age of progress
sion aiOne all line Of 'udcayor To
cover the subject properly IN an ad
dress ct this kind. necessarily lin
tied a. to time. Is somewhat dit
ricut task. ! shall endoa,or Co ac.
Complsh that end 10y dividing IO
under the following heads:
why should municipalities or
communities advertise.
What should they advertise"
"By what method con it %. b,s,
accomplished?
Th" municipality is NOT iu d.,
same position as the merchant who
has goods to sell. II. however. taxes
those merchants by means OF d..
censes to do business and per.
ccutage on the value OF their stocks.
This produces revenue To- keep up
the government OF the city aud
afford fire and police protection. and
to the welfare of its citizenship
To increase the population OF the
city aud thus Increase the business
OF every merchant. II should make
known to the world the advaItacs
and possibilities which the city has
from its geographical position and
its other facilities for doing bust.
ness. either manufacturiug. whole.
sale or retail. ny doing this. thy
commercial Importance OF any city
Will be- enhanced, is citizens. al.
ready established In business. ben.
Gifted. and the city revenue in.
creased so that still grea.or Improve
mcnts can be carried ON
The charter Of all cities should
have provision for appropriations
for Advertising It's advantages: and
also for an exemption from taxation
for the the first year of the cstab-
lishment of new industry. Dee.
licye that unless the natural adyan.
tagcs ior locating . new industry
are In existence it Is folloy 10 subsi.
iez them To come, or 10 give them
freedom from taxation. Ii the nat.
ural advantages are lacking. such
an industry is bound to fail. and
its very failure will prove d"lri.
ment TO a community.
What a City Should Advertise.
Be honest. II Is not only right. but,
incidentally. i; is best. No city
should advertise anything bu; what
I has to offer. \ merchant adver
tiscs his wares 10 dispose OF them.
and their good quality increases his
trade 4 city's good qualities Is what
ii has To offer TO newcomers. II
they are up TO grade. as advertised.
II increases the city's population,
prosperity and renown. but il it,
advantages are oyerdrawn, the new
conner becomes dissatisfied and dis
Wuutled aud ooao "w.v 10 adyc..
'ise the city in a way tha. tords to
IAll ll' EIbN IN OF II.
The fundamental necessity 20 a
prosperous city is It's hcalthmlncaa.
Climate. of course. has a great dcal
TO de- with this, buc the city GOV
eminent should see TO Il that a
proper sewerage system il kept up,
thar healthfu water is supplied a,
low rates; that its streets aud a.
leys are kept clean. and swept and
spriEkled every uight, that proper
supervision over food supplies g.
had, that good system Of lighting
/ and police and fire protection is al.
/ iordcd, and these secure low lusu-
ancc rates. BY means OF ordinances.
the price for public uJili'i such
as street cars, telephone. telegraph.
dockage and ferries should be- kept
within reasonable bounds, sufficient
20 produce fair return ON these
investments. All these points Of good
! civic government should be adyer.
tised, as well as many Others, such
as having a good. active, vido.awake
board OF trade or chamber OF com.
merce. than which city has n
better asset because It Is usually
through this medium that city's
advantages are made known The
transportation facilities and low
rates by rail, water, and good roads,
| is manufacturing plants and open.
ing5 for new enterprises, the cost
| Of raw material and fuel, lcw
freight rates. the banking facili.
/ ties; it, wholesale and retail houses
It's lighting. heating and water sup,
| ply, and low rates at which these
are supplied.
City Owns Public Utilities.
Right here want to say that We
, In Jacksonville are proud OF the
success we have met with in mu-
u