The Cairo bulletin., 1909-03-08

| eSt5. he maker OF the Good Thing
that should be advertised In this space
still thinks this bad medium for adj
vertsing,
Vet yea ere reading my ad--and his
might be in this space.
! People began to talk about those
cards, ana they waited impatiently for
the next one. Everyone who read them
amilcd-cyeryone except Mr.. Gaines
The next card was in smaller type,
with more margin:
Il you had Good Thing, and your
feet we're warm, you'd take this space,
wouldn't YOU?
My fant-hearted customer really
| warts to-but he's still afraid.
He had purpCsely kept away from
the Gaines home since beginning the
campaign He didn't fear to meet Mr.
Gaines, but he did fear Katherine S
tears, That was where ne acknowl.
edged being coward himself, and he
wished the whole thing were over. The
fifth card read
IN A DAY OR so
| win have 10 tell the public who my
jrceted-Fedal customer was. They arc
simply demanding his name.
Gut went tell what the Good Thing
is. Excuse the!
That afternoon Durand's telephone
ben rang, Mir. Gaines wished to see
Mr, Dwald al once Would he ster
over 10 he Gaines factory?
Mr. Dutand was sorry, but he was
very busy, and it Mr.. Gaines wished to
sec him, perhaps IL would be quicker
to come to Mr. pnrand's Office
Far he it from me- said Frank,
hanging up the receiver, ito hold my
future father-in-law up to ridicule as
well rs to keep him at distance-blt
Frank Durand is paying for this ad.
yertising, and he is going to get all
that's coming to him-if it is nothing
but brief bit of dignity Let him
come 10 met
Mr.. Gaines did not come to Franks
office that day; but the next street-car
card brought him. II was printed in
smaller type than had been used be-
toIe-but apparently people read it;
The rext card in this space will con-
tain the name of my short-sighted Gus
toner. To save his feelings as much
as possible, it will be printed in very
small Tyre.
II was thoroughly indignant man
who appeared at Durands Office that
afternoon.
Frank" he exclaimed, this CON
founded nonsense Of yours has gone
far enough. II you @rry out that
threat I'll see what the law can do
for me. Do you appreciate that if you
publish my name, | can sue you for
libel and defamation of character?"
Libel? Defamation of character?
Surely You are joking, Mr., Gaines.
have only mentioned publicly that you
have cold feet; a jury and physician
would probably find that true. As for
the word coward, you state in your
own letter TO me that you are afraid,
and man afraid is surely a coward.
You impudent youngster!" roarcd
Mr., Gaines, IF you print my name,
III thrash you; that's what I'll dol"
And give me the best ad. could
possibly get--news-matter, without
paying for it," said Frank, lighting a
cigar. rs that all to-day, Mr. Gaines"
For five minutes Mr.. Gaines fought |
his stubbornness and his ilI-temper
The fight went on in silence, and |
Frank CONSIDERABLY looked out the |
window. Then Mr.. Gaines surren
dered.
Frank" said he. quietly. "I'll take
that space and give you the contract |
now, ii you can make my ads as much |
read and talked about as those beastly i
things of yours, it will he worth the
Mr. Gaines" said Durand, leaning
forward and craspug his hand, Il vel
come you back to sanity
Mr.. Gaines shook his head, and then
frowncd How can you fix the thing |
now?" he asked IF | take those
spaces of yours, everyone will know
who had the cold feet
Frank held up a comforting hand.
Dent worry said he" THE public
does not reason beyond certain
point The way we will work this is:
One Of the spaces will remain mine
Tor . week or SO longer, without the
ard being changed In the other
pace your card viii appear. Then,
when the public has begun to lose in