Santa Fe new Mexican. [volume] (Santa Fe, N.M.) 1898-1951, 1909-12-16
QUEST OF THE
LAND HUNGRY
They Have Their Eyes Turn
ed Toward the Setting
Sun
NEW MEXICO MAKES GOOD
Secretary H. B. Hening Tells of
the Great Success of the
Land Show.

| H. B. Hening, secretary of the
Bureau of immigration. arrived in
Santa Fe last night and will be here
for a day or two on business. He has
just returned from Chicago where he
had charge of the New Mexico ex-
hibit at the United States land ami
irrigation exposition, which ran for
two weeks in the Coliseum, from No
, vember 20th to December 4th.
i From an advertising standpoint
the exposition was the most valuable
event of its kind on record said Mr..
Hening. 1t was absolutely unique
nothing of the kind ever having been
attempted before and it attracted not
only the people of Chicago, but crowds
from all parts of Illinois, Indiana
Ohio, Michigan and other states
around the Lakes, where what is now
termed the nations land hunger is
most strongly in evidence. There is
no doubt about the existence of this
are eager for information about west
ern lands, anxious to get hold of them
and ready to move on to them when
the opportunity offers. They are tired
cf the crowded conditions which exist
in the cities and even in the farming
districts of the central states. The
, opportunities of western lands have
| been exploited thoroughly during the
past two or three years and the
i Land Show as it is generally known,
was the elimination of the greatest
advertising campaign in our history
The exhibits were from all parts of
the country where land is to be had.
Thirty-eight states were represented,
/. although there were but four strictly
state displays of which our own was
one. The great irrigation companies,
the large land owners, the reclama-
tion service and other government de
partments having to do with land
were represented by elaborate dis
plays and the show had a distinct ed
ucational value. Some of the dis
plays were very elaborate, running
into thousands of dollars; many OF
/ the larger irrigation companies had
complete models of their projects and
paintings showing in detail the ad-
vantages offered, the western rail-
roads all made elaborate displays and
!, there was hardly a section of the
west that was not thoroughly repre-
sented Our own display was not
tive and while it might have been
greatly improved we feel that it ac-
complished much good and that the
effort was well worth the making
Should the land show be repeated
next year, as now seems very prob
able, New Mexico should be there
with much larger display This
show in a city like Chicago is simply
taking our advantages to the people
we are most anxious TO interest: peo-
pie with sufficient means to invest in
land and improve it after they get It,.
1t is conseryatiyely estimated that
three hundred thousand people saw
the exposition. There were more
than two hundred thousand paid ad-
missions. We used every scrap of
printed matter, including Santa Fe
lCounty Bulletins, we could take with
us and could have used much more
to good advantage. The most pleas.
ling feature of the show was the eag-
erness of the people of all classes to
get reliable information Printed
matter given out there was not vast
ed and it was easy to get crow of
attentive listeners for every man
ready to talk
The result of this show will be a
very heavy movement onto land in
all sections of the west during the
coming year. The southwestern rail
roads are doing everything in their
ipower to aid the movement and New
Mexico will get its full share"