Los Angeles herald., 1909-01-28
SOCIETY NIGHT
FOR AUTOISTS
TOMORROW NIGHT TO BE A
FULL DRESS AFFAIR
FREE LIST TO BE SUSPENDED
ON THAT EVENING
Dealers Begin to Announce Sales, and
the Remaining Three Days Are
Expected to Witness Many
Purchases

Purchases
Had the rain only cleared an hour
earlier Yesterday it is quite probable
that a record-breaking attendance
would have resulted. AS it was, be-
cause Of the largely increased attend
| ance last evening the total number who
visited the show during the day aver
aged well with previous days.
Today, if the weather is inviting,
probably will witness an unusually
| large outpouring of motor enthusi-
asts, as there are thousands of people
who have already visited the show who
are awaiting pleasant weather to
make second or third visit.
The three days remaining of the show
are expected to record a general SELL
ing business all along the line, as
scores of visitors, both local and out
of town, have signified their intention
of purchasing after they had been
given fullest opportunity to inspect all
the various models shown and to ar
rive at a conservative conclusion as to
just which car the best pleases them.
With the present stock disposed of,
many dealers are quite apt to find
themselves unable to offer any more
cars for immediate delivery for some
time, as many factories are finding the
demand for cars from all over the
country so great that they are only
able to take care of Pacific coast deal
ers in limited shipments. For this
reason it probably will prove to be a
realized fact that there will be but
few unsold cars remaining in the show
by Saturday night except in the case
of exhibiting manufacturers-of whom
there are only few.
Many dealers have already reported
sales of two or three cars and antici-
pate many times this number of or
| ders within the next day or two.
Tomorrow night will be "society
night" when the free list will be en-
| tirely suspended and everyone will be
expected to pay cash at the window
If they succeed in seeing the show. The
affair will be a strictly evening dress
function, dealers and statesmen all be-
ing attired in conventional clothing,
while hundreds Of beautiful women in
elaborate evening gowns and as many
more escorts in clawhammers are ex-
peeted to enliven the fairylike scene.
Cut flowers will be banked in all the
exhibits and streamers of dainty vari-
colored ribbons will be entwined amid
the present artistic decorations.
Manager Dick Ferris will be the
guest of honor tonight at the banquet
to be given by the Standardization
company to the members Of the Auto
mobile Dealers Association of South
ern California at the Jonathan club at
10 o'clock, Mr.. Church realizing that
some public manifestation should be
made of the appreciation felt by the
dealers for the splendid work performed
by Ferris in planning and staging the
show. This banquet will, it is stated,
be followed by a more official dinner
later, on the part of the association.
after the show is over, when a similar
honor will be extended to Ferris by the
dealers as O. whole, and not by single
firm. Many of the dealers are insist
ent that at such time Assistant Man
ager Moselle be made a part of the
plan in order that similar justice may
be done him also at the same time for
the unselfish work he has performed
in assisting to work out Ferris ideas
ard for his uniform courtesy toward
the public and dealers alike.
w. ]. Batchelder, local manager for
the Stearns, was made happy yester-
day by the installation Of his newly
| arrived ears, the absence of which has
resulted in his booth being vacant up
to the present time. These cars were
| shipped in time for the show, but have
been delayed in transit, and when
wheeled on the floor were given little
| have regretted Mr.. Batchelder's dis
appointment. The two cars to arrive
are limousine and a touring car, re-
spectively, 1909 models, and are hand
some types of that eompany's product.
One of the growing features of the
show is the cafe service, conducted on
the floor of the exhibits by John Sugar,
the caterer, who has been given enc of
the cozy corners in which to spread
| light lunehec,ns for the overtaxed deal
ers and statesmen. The public has
| learned to drop in during the noon
hour and take it's cup of coffee and
luncheon before starting out to visit
the exhibits, and the management has
once more scored a notch for its fore
sight in working out this detail
William R. Ruess of the Pope-Hart-
ford has arranged a novel scheme to
attract attention to his booth during
the evening Friday, when the society
guests are on the floor. He announces
that very beautiful woman-gor-
geously beautiful, he says-has been
secured to distribute his souvenirs,
consisting of gold and silver hat pins
for women and silver scarf pins for
men, to callers. Who this beautiful
woman is Mr.. Reuss utterly refuses to
| divulge and speculation is rife as TO
WhONu she Ildy De.
E. P. Brinegar and J. w. Leavitt Of
| San Francisco will be down from that
city tonight to attend the show and
will be guests Of Norman E. Church at
the STANDARDIZATION banquet. Mr..
! Brinegar is one of the best known au-
tomobile men Of the Pacific coast, and
has scores of friends in this city. Mr..
| Leavitt is president Of the Automobile
Dealers Association of San Francisco.
and likewise has many friends at the
show.
| Mr.. Church will leave for Chicago
tomorrow morning to visit the auto
show in that city and will visit the
home factory while east He expects
to be accompanied by G. G. Stoddard.
head of the Stoddard- Dayton company,
on his return.
U. S. G. Five Defeats Pomona
Yesterday afternoon at the U. S. G.
basketball courts the T s. C. five de-
feated Pomona college ts.g a score of "a
| to 10. Tomorrow afternoon the u. s.
G. team will go to Occidental to play
the team Of the Highland Park college
five.
Bankers Ball Team
The F2autxore hall taor, x.,sli 1,oao+ A.