The Idaho Republican. [volume] (Blackfoot, Idaho) 1904-1932, 1909-03-05
UNIFORM BRAND ON IDAHO AP.
PLIES. I

4 UNIFUtM BRAND On IDAHO APP
PIES.
From the Statesman. l8
Fancy fruit is great advertise
ment for the locality where it grows.
1 provided the consumer can tell where
It came from, said G. G. Chapman.
/ the Portland publicity expert last
evening. AN immensely valuable
reputation can be secured for Idaho,
and fancier prices can be obtained for
Idaho fruit, If all of your perfect
grade fruits are so labeled as to iden-
tify where they came from.
Severe winters are impossible
wherever fancy fruits can be grown.
and fruit colony is one Of the most
delightful places, socially, to live in.
People who stop to think about it re-
alize this is so and it always helps
any locality to have 1t known as a
fruit district.
Industry Attracts Best Glass.
| Fruit culture attracts the finest
class OF people in the world--men
and women Of culture and refine
| ment-p people of education, members
| OF the professions and all to whom a
quiet, independent life appeals.
Neighbors are always close where
fruit is raised, for the fruit farm is
small farm. Usually cities spring
UP and thrive in fruit belt, bringing
to the growers the benefits of stores.
libraries, schools, places of entertain
ment and all the advantages of urban
life.
1T doesn't cost much to wrap and
label fruit in a way that gives credit
to the district where it was raised
Tissue wrappers for apples, in bright.
harmonious colors, and colored labels
for the outside of the boxes, will, on
the average, bring several times its
cost and the labor cost of wrapping in
the extra price that can be secured
for that fancy fruit. Then, too, in
every box there ought to be a fancy
display card, about 11x22 inches,
suitable for placing on fruit stands or
hanging in restaurants and dining
rooms. Every wrapper, label and
card wants to display most con-
spicuously the name Of the district.
Decorations Worth While.
Bright colored confetti used as
filler among red apples that are
wrapped in tinted tissue makes the
box exceedingly attractive, and deal
ers will display such a box on their
counters, thus creating ready mar
ket for them and also advertising the
locality where they were raised.
Classy but inexpensive leaflets tell
ing something about the locality will
be read eagerly with interest when
found in box of apples by the
housewife.
You can be sure of one thing here
In Idaho and that is, II you don't take
the credit you deserve for the fruits
you raise, Oregon will get it. Several
big packers and fruit associations in
Oregon have been making big profits
Tor years by attending to these fine
points. and they have made a name
or Oregon apples to the extent that
vice as many apples as are ever
shipped out of Oregon are sold as
Oregon apples. Just as good apples !,
Is are raised in Hood river are raised
n Washington and Idaho, but the
lealers sell them as Hood River ap- y
lies or Oregon apples and Oregon
,ets the advertising. TX
Independent of Middlemen.
THE methods Of Oregon apple men
lave practically made them indie
,endent Of the commission men oil
lew York. Pittsburg and Philadel-l I
'hia, the great apple markets. Last I
ear the commission men held back
nd didn't bid, hoping to get the !
'rowers at their mercy after the ap-
les were in cold storage In the East.
he big Oregon growers, either d.
ectly or through their associations,
rent East in person, and on theI Z
trength of their well known brands }
nd reputation for quality and uni I
orm pack they had no difficulty inI !
isposing OF their output at the usual I
ancy prices. Growers who had notl I
uilt up name for their apples, byl Z
heir wrappers and labels, got caught I
here they had to take what the =
ommission men would give, andt>
heir prices were far, far lower thanI--
lose secured by Oregon growers.
III the fruit men of Southern b
a M <s<%xx v&avc e. Att 4