The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1909-08-20
SELL LAND Is DE
YOUNG'S ADVICE
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CONTINUED FROM rage One.!
mountains IL bordes The enormou
sum OF 81 800 100000 was dug out Of tn
ground. But the great difference be
tween the old California and the new
brought about by the discovery tina
there were other mines than those pro
dueing metallic gold, IN her mountains
is almost phenomenal.
- In tRose mountains, where, a few
years ago, the miner was digging fol
the yellow metal, We now are producing
another kind of g0ld-we are producing
the golden orange. The great mines
that are now furnishing our enormous
wealth are the mines OF industry.
- Here you have no gold mines, but
you have another mine Of enormous
wealth-your sugar. This is to you
wnat the gold mines of California were
to that State in the early stages of its
development. But as California could
net grow great by her gold mines alone,
this Territory can not grow great
through one industry You must have
others. Not until Hawaii boasts of
diversified industries will her greatness
be assured.
Diversified Industries,
You have now another great indus
try well started. Your pineapples bid
fair to do for Hawaii what the orange
has done for California. Seventy mil
lion cans Of pineapples you are ship
ping in the course of year.
'.At first sight, that looks like an
enormous quantity of fruit to dispose
of. But just wait and think of the
great market that is open to you, and
you will see that the output can be
greatly increased and still find a ready
sale. This output of 70,000,000 cans is
very small compared with the possible
market among 85,000,00o people.
But there is just one note of warn
ing that | want to sound now. Don
put mp the price of your pineapples.
Don't increase the cost of your product
so as to place it beyond the reach of
persons of small means The BUYER
that you want is the man of moderate
aneome-the clerk, the mechanic. Pay
no attention to the man of large means:
ne need not be taken into consideration.
Keep Price Reasonable.
"seil your pineapples at price at
winch the great mass of the people can
buy them and your market viii not
only continue but it will increase. But
once you put the price SO high that the
fruit passes out of the reach Of the
general buyer, the death-knell of the
industry is sounded.
The Pacific Coast had her lesson
taught here, and I warn you of Hawaii
TO profit by the lesson There was
great, growing, industry = one in
which millions of dollars were invested. |
1 refer to the salmon-p packing industry, |
The market was great and was growing. |
Then the packers began to advance |
the prices. They advanced them by de- |
grees, and at first there was no noticeable |
falling off in sales. But the point was |
finally reached where the man of small |
Income could not afford to buy that |
canned salmon. The result was that
the demand Immediately fell off, PEG
pie would not buy the salmon, and the |
packers found themselves with millions !
of dollars worth of their product on
hand.
That leftover stock had to be car
ried over until the next year. There
was no income, and for two wears the |
industry was all but ruined. Now the
packers have learned their lesson, and
they are gradually building up their
business again, but that lesson cost
them an enormous sum Of money. i
on must not stop with pineapples;
son must develop other industries. You
have already made start with cotton
and tobacco. The experiments have
demonstrated that these commodities
can be grown But you must get be-