The Caldwell tribune. [volume] (Caldwell, Idaho Territory [Idaho]) 1883-1928, 1909-11-20
PUBLICITY NECESSARY BUT HOW2

With the adoption of the direct
primary to replace nominating con-
ventions in Idaho, the subject of
publicity becomes of great impor-
lance to candidates for official posi-
lions.
Heretofore it has not been the
custom among candidates for Office
in Lincoln county to announce their
candidacy in the columns of the
county paper.
The direct primary, however, is
likely to work a change in that re-
gard.
When the people themselves are
required to make selection of candi-
dates by means of primary ballots,
a knowledge of those candsdates is
absolutely essential to an intelligent
vote.
No aspirant for Office has the least
possible show for a nomination who
is not known to the voters of his
party.
Personal acquaintance is the most
desirable and effectual introduction
the candidate can have to the voters
he desires to reach.
But personal acquaintance in a
rapidly building-up community is
out of the question for most, If not
all, of the candidates.
Even if a person has an extern
sive acquaintance in the county his
| candidacy must be. made known to
the voters of his party If he hopes
to corral votes in the primary cleo
| ton.
Publicity then becomes of vital
Importance to all who desire to Sc.
cure a nomination to Office in this
or anw other county in Idaho.
1t is now recognized that tn,
newspaper is the best and cheapest
means of publicity known.
1t goes without saying that the
newspapers of Lincoln county will
play an important part in the com
ing political campaign.
Parties who desire a nomination
for Office will make liberal use Of
the county papers to make thei
candidacy known. The pubncit
will no doubt take the form O
standing announcements supplement
ed by biographical sketches an,
editorial write-ups.
This is in accordance with estah
lished political ethics and may b,
accepted as a natural and necessar
course of procedure.
Publicity then is. the watchwor
for the next political campaign ant
it will not be forgotten that tn
Journal is in the publicity business
-Shoshone Journal.
The above ingenious advertise
ment is we'll worded; is faultless
diction and is perfect in logic. TIL
future of the Idaho newspaper woul
be fat, indeed, were it not for on
thing. The Idaho legislature i
making the direct primary law, az
ded a provision that the candidat
for a nomination could spend none
only to pay his personal expense
and for printed matter, not newsp,
pers.. He must also file a swor
. statement of his expenditures an
proper punishment is provided fl
violation of the law. Any newspi
per which expected to wax fat
Idaho under the direct primary sy
tenn is doomed to disappointment
: This Idaho law is an improvemel
over the Oregon law in this respeC
: In Oregon the buying up of adve
Using space, not to say the buyir
up of the newspapers, became
aaygant, obnoxious and frequer
that the Oregon legislature found
necessary to pass corrupt practi,
8 law. In Idaho the corrupt practi,
act was made a part of the dire
: primary law Candidates cam
legally spend money on newspap
3 advertising in Idaho. The Journ
had better remember that.
2 nAnN A0T nnnnnoIrInnn