The Washington times., 1909-10-04
GOLDENBERG STORE
MARKS NATAL DAY
Fourteen Years of Signal
Success Laid to Policy of
the Square Deal.

stores that by their square dealing.
undertaking. and studied efforts TO sat
isfy a discriminating public. revolution
ize the business history of n city and
are the pillars of that city's commercial
eninence. This business maxim, taken
from the diary OF a successful merchant,
finds strikingly truthful application in
tho splendid growth OF the department
store of NJ. Goldenberg, whose four
teenth anniversary celebration. begin
ming today. will mark a notable week
of the year.
That the celebration Of this anniver-
sary will let loose a flood Of bargains
into the laps OF Washington shoppers
n a fact of undeniable Importance to
the buying public, but the vote OF pub
lie confidence manifested throughout
these fourteen years of commercial sue
,ess carries a deeper satisfaction TO the
heads Of the house Of Goldenberg.
This satisfaction Will soon find ma
terial expression in the building of
large addition TO the present store. now
ocoupving almost an entire block on
Seventh street, with an entrance on
X street Plans are now being fOrmu-
lated by the heads of the firm for a
new building on the lot in the rear of
the present store. which win make an
establishment Of mammoth proportions
~ saw It in the Gutenberg advertise
ment. and that's enough for me- was
an expression heard on every hand in
the store this morning, as one passed
20 and fro through the crowds
Humble Beginning.
BeRiuning on an October morning
fourteen years ago in small store at
Lotto rre
ShIs house have seen success come from
their efforts, stamp washington as an
iruuorfant trade center, spread its fame
as an inexpensive buying community.
and altogether raise its standards of
fair dealing and honest merchandising
20 the highest level. That the DEPEND
able Store" has grown from the little
store affair Of fourteen years ago 10
its present expanse OF more than ZvVv9y
feet of floor space, with yearly demands
for Increased floor space Is a trade
monument of which any merchant
might well be proud.
of the varied departments that at
tracted the woman patron this morn
ing none proved a greater magnet than
the millinery and ladies' apparel Sec
tions.
II Aims to Satisfy.
Not only IN It's millinery, but in al
sts departments, the Goldenberg stor'
aims to satisfy it's patrons, to assur'
them that they are buying on honor
and that the guarantee Of fourteen
years of successful business life stand
behind every purchase made. over thi
whole establishment rests the cardina
principle OF honesty 20 the buying pub
lie. From the head of the house t
the hunnblest employee Il extends IN
crlIcsted fourteen years ago, when IN
birth of the establishment mustere
only twelve employees. It has becom
the highest aim, the watchword,
more than 100 busy, energetic worker
today
one OF the highly developed feature
Of the Goidenberg store is its success
frll mail order department. Each yea
since the inauguration Of this moder
plan OF merchandising this departmer
has grown. until today II has cu'
toners in Hawaii Cuba. Porto Ric
and the Philippine Islands
In a word. this line, taken from u
big anniversary advertisement OF II
Goldenberg store. Filled with hig
hopes holding lofty ideals, the maj
agement has always been enthusiast
progressive. and constructive, SUI
plies the secret OF the Goldenberg su
cess.