The Iuka vidette. (Iuka, Miss.) 1894-1912, 1909-09-30

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20" s75(
Studebaker patrons? WE'LL it's fact It's the
way we stand back of them-treat them we
want their customers treated They soon get
the spirit.
THE BEST BRAINS IN THE INDUSTRY
engaged in the production OF the Stude-
baker-Flanders ago" Plants best suited to its
manufacture have been purchased-for If we
would avoid all chance Of delays and disappoint-
ments to buyers must depend on no outside
part must be made in our own factories and I'M
der the watchful eye of Flanders.
TO MAKE THE LOW PRICE POSSIBLE
it was necessary also that there enter IN no
assembled hope to compete with this
in quality at the price 1t was the purchase
of several plants-among them the splendidiy
equipped De Luxe factory at Detroit, a forging
plant body making plant, and ohers-that
started the rumors and make it necessary to
plans few weeks earlier than
intended. 1t suits all rght-but-
OUT OF CONSIDERATION FOR COMPETITORS
we intended to keep silent yet a while Deilv-
cries will not begin until January. Besides, we
realized that the announcement of such
at such price, and by Studebakers is likely to
have the e nice of an w hnd no tn
ciptate anything, but our hand was forced.
THIS CAR WILL BE THE SCREAM OF 19lo'
said the first dealer who was let into the secret.
and if dealers can't pick winners who can?
1T WILL BE A REPETITION OF EMF "3O' HISTORY
the greatest sensation-the greatest success
from every standpoint ever sprung in this in
dustry up to date.
OF COURSE 1T WILL BE DAMNED
by rivals. But damning doesn't hurt. No car
damned the EMF go now
known studebaker EMF $50" They said
ha ahI trr 10 fhnr, OF t1,n
prce-we did Then they said deliveries would
be deay ~ As day o now45 5f .n in
they never damn dead ones.
SrUDEBAKERS ARE THE WORLDS LARGEST
makers of motor cars-many times over Yet
we cannot hope to supply the whole demand.
And sold under the Studebaker name
always first choice, persons who are unable
to get them and must buy other are natu-
rally disappointed often sore.
THERE IS CERTAIN TO BE A SHORTAGE
of every Studebaker model in 1910. We know
that now, but poweress to avert it.. Under
the Studebaker name 41600 cars, gasoline
alone. will be made in 1910. That sounds big,
but this is big country and the name stands
high every mile of it.
ONLY 1000 STUDEBAKER-GA RFORDS
Americas standard high priced car-have been
planned for. OF the latest model, not yet pub
1icly announced, nearly 200 already under
order. For several weeks we have been
that there will be big shortage Of this model.
but it is too late to change plans now. The only
thing for you, if you want of that type
passenger, $4,000, with standard body
is 10 SeU your OrueC In uOW-ndVe q OennlLe de-
livery date set
divide WITH THE BUYER
the saving we effect by our superior method Of
manufacture and selling" That is the keynote
to all Studebaker operatons-the explanation
of our policy of small profits per unit quanti-
ties of cars. No other manufacturer is satisfied
with small margin. Most of them do not
know. within several dollars. what it costs to
make an automobie-and they set a wide mar
gin to cover.
YOU HAVE BEEN PAYING FOR WASTEFUL METHODS
ever since the inception of this young industry.
We have corrected that This Is an industry
now-not game
sTUDEBAKERS, WITH ALL THEIR RESOURCES
financial and otherwise would have hestated
to launch project big Studebaker-Flan-
ders 900" under the conditions which until with
in few months have prevailed in the automo-
bile industry-or rather Game. The basis on
which the business has been conducted was
foolish, fictitious and false. 1t was fair neither
to maker buyer-most unfair to the dealer
He was always chasing rainbows Tying up
with one wildcat concern after another he
never handled the same line two years in
cession-never knew where year afterward.
to find any stand back Of the so-calied
guarantee" he had given with the car.
HOW DIFFERENT NOW
when you can buy any type of car your needs
dictate your purse afford and have be-
hind 1t the warranty and the name of concern
like Studebakers-ffty-f years old This lat
est Observation-Disclosures Flanders "2O"-eom-
pletes the line. Here are brief specifications
Read them carefully; then If You desire further
information about this any other Studebaker
model write your nearest branch. Whatever
you do get your order in-or don't berate us
because you can't get a for next springs
use, when you will want it badly
MOTOR cylinder bloc; valves one sae extra
large 20 horse power at normal engine speed
CARBURETOR-F1oat to the successfui
1901 carburetor
COOLING-Water; centrifugal pump, similar to
s to 5 Ss n STINT
TRANSMISSION sliding gears compare with posv
planetary cars Of sld
and less. = 49,
REAR AXLEDrawn stee transmission
similar to EMF single universal joint enclosed OIL and
proof - -
WHEEL BASE-l00 inches-mark
wHEELSArtiery type diameter; large wheels and
riding over toughest roads
pavements Compare with dnky that bobbng