Los Angeles herald. [microfilm reel] (Los Angeles [Calif.]) 1900-1911, 1909-03-16
BROADWAY HAS ITS
MILLINERY OPENING
ANNUAL SPRING EVENT At
TRACTS MANY PERSONS
Woman's Hat Department Is Rich in
Display of Modiste's Creations, and
Its Decorations Are Simple
but Effective

Rich in the display of hats and the
accessories which help to adorn the
woman, but simple in decorations, the
millinery department of the Broadway
store was ready yesterday to extend
the courtesies of this branch of it's
great emporium to its numerous
patrons and friends
The management of this, one of the
most popular trade marts of Los An
geles, decided TO step aside from the
custom of previous years and, instead
of spending a large amount of money
in useless decorations and embellish-
ments, which but attract for the mo-
ment, determined to make the ap-
pearance of the millinery department
such as to please the eye by using
simple festoons and draperies of as
paragus fern and settings of ported
plants, and to apply the money usually
spent i'll such accessories to giving
patrons bargains which would prove
of much more lasting benefit.
Notwithstanding this determination
to depart from the usual elaborate
surroundings. the millinery depart
rich were the grouped displays of head
gear and so multitudinous the variety
of colors, forms and perquisites so dear
to the eye feminine.
There were creations from the lead
ing artists of the world, those from
Paris, London and other European
capitals vying with the productions
from New York and from the hands
of the masters employed by the Broad
way, from whom results are obtained
which equal and many times excel the
handiwork of the most skilled hat
makers of Paris and other fashion
centers of the old world.
After critically inspecting the huge
assortment of new creations and re
suits from the fingers of recognized
experts, which were seen so profusely
scattered about in picturesque display
by the skilled employees of this depart
ment, it would seem difficult for any
woman, no matter how VaingloriOuS or
hard to please, to leave the store and
say truthfully she was unable to find
among the chef d'oeuVres of the best
in millinery something which satisfied
her.
Chief among the most attractive of
the hats shown are those from the
noted Partisan modistes, the Mon
Berthe and Louis Pujol, in which dis
play are shown some of the newest
fancies and dreams in the new burnt
shades, natures greens and poems in
flowers, ribbons, laces and feathers.
The large turbans, inverted lOaVes
extended Gainsboroughs sailors and
"merry, merry Widows prove the
most DESTROYS. The turbans which
seem best to satisfy the cupidity of
woman are the ones made in the coarse
braids, and in these the Broadway ex-
hibits some direct importations from
Paris and London. The shades and
varieties are complete.
Adjacent to the millinery department
is the hat novelty and trimmings sec
ton, and here there is such a vast dis
play and assortment of untrimmed
hats flowers, laces, pompons, ribbons
and jeweled ornaments that the most
exacting is bound to obtain what she
may desire.
The windows of the Broadway De-
partment store. as usual, command the
attention of pedestrians and shoppers,
and all day yesterday there was an
anxious and eager throng in front of
each display window. Especially did
the windows containing the millinery
exhibits prove irresistible to the gaze
of women, and not a small sprinkling
of men could be seen at any minute
of the day mingled with the sight
seers.
All other departments of the store
had been rearranged and beautified for
the spring opening. and the results
showed clearly the vast time and in
genuity used in preparing for the an
nnal event.