The Daily Missoulian. [volume] (Missoula, Mont.) 1904-1961, 1909-12-24

Day after day brings Endorsement Of
the effectiveness OF the Muscular
class advertisement
ALWAYS Each week finds new
WORKING friends won to the ranks
of the enthusiastic
supporters of this busy worker Yes
terday there were two new ones that
the office of The Missoulian heard
about: there We're doubtless others
who didn't report Wednesday after
noon girl lost her silver chatelaine
watch; yesterday morning little
class ad In The Muscular announced
the loss and offered a reward for its
return. Before o'clock yesterday
morning. the watch had been left at
The Muscular office. That made one
earnest convert. The Bitter. Root mail
yesterday morning delivered soon after
the return of the watch. brought a
class ad letter which was gratifying
II was not written for publication. but
the writer certainly will not object to
the repetition Of a part Of his epistIe.
The letter was postmarked Hamilton
and this is what 1t said: This letter
is not written to censure you but
merely to compliment you on your
want ad service. inserted an aid in
the For Sale column and received an
answer from a buyer on the evening
train of the same day that the ad ap-
peared. You've got a good paper. from
first to last page
The class ad is making friends. but IT
hopes to make more. Next week there
will be little special
NEXT attention given to the
WEEK class ad. just in recog-
milton Of the season be
tween Christmas and New Years: there
will be something doing which will in :
terest all the old friends OF the class
ad and will. as well. attract the at
tention of new friends. There will be
an announcement made In a day or two
about the class ads holiday business
aud those who follow II up viii be
Rratified. Just at present there are
more class ads In The Muscular
every day than in any other newspaper
In the state. but there are not enough
to satisfy: Missouia is the busiest
town In the state and should have
the biggest lot of class ads; on this
account the special class ad holiday
proposition Is to be made. II will be
In effect Saturday morning and will
continue i'm force through the week
following. There will be something In
1t that viii interest everybody. Start
In now to think of what you want to
talk about In class ad. Have II ready
for the class ad holiday.
One OF the delights of the Christmas
season Is the showing made In the
flower stores; there are
cut flowers. blooming
GALORE plants and holiday
green's In great pro-
fusion this year and II lis worth while
to stroll through the flower shops and
see the splendid showing made there
You will enjoy II anyway and you will
enjoy II specially II you have the
wherewith to take some of the beauty
of the display home with you. There
were many visitors yesterday in the
holiday flower stores: there have been
more visitors than usual all through
the buying season: there is reason to
expect that there will be crowd to-
day that will break all records and
there has been special preparation
made for. a great rush: there will be
a renewed store of blossoms that will
be good to see No matter where you
came from when you came west. you
will find suggestion of the home town
Christmas i'm the flower show today.
Take time to see 1t.
II was another pleasant feature of the |
walk about town yesterday to see that
many of the horses on
the street were COM
GRANTED fortably blank d. |
Most Of the delivery
horses were protected and large
of the other nags had some |
thing over them to keep out the cold. |
II may or II may not have been the |
result OF little interview which APP
in The Muscular the other day |
before the cold wave struck this time. |
that the horses We're better cared for |
yesterday and the day before than |