The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1909-10-17

3H2N
THIS YEARS STANDARD
EMF $50" WAS IN ADVANCE of its tme-tao years at least
being loudly outed nearly copyist
copy, ENTHUSIASTICALLY ea-of EMF 80"
BUT WHAT ASSURANCE HAVE YOU that these new nodesradi
ay different from their immediate pedeceor-are any better
than those their makers admit wrong Is there
The point where its makers believe cannot be materially inn
and customers absolutely It? Does
Studebaker EMF so" stand alone this regard2
FOR EXAMPLE If certain designer year ago in frantic efforts
dscredit the tremendous efficiency of EMF go motor
us ave. oLnan an n.o ua
model has admitted his error; does it stand TO that
he is still at fault in those several other features where his
differs from the successful satisfactory, mchanging
AND IF ANOTHER RIVAL MAKER believed and protested, for
years, that t"ocyinde motor was just as goods
ca as aez6le-as four and if that maker in effort 10
good suppose he has, time, 70
THE HISTORY OF THIS INDUSTRY does not record single in
stance which designer turned from horizontal two" to
vertical -four and produced anything but abortion in his
1T HAS NEVER BEEN NECESSARY to advertise that EMF go
has been improved" any detail in order demand
the product It has always n excess supply
OF course changes have and viii be made Sometimes they'll
be Improvements often not Mostly they'll be in the
interests Of simplifying OF facilitating manufacture, because
some designers and some customers differ matters of taste
HEkES A CASE IN PUlNl EMF
to through with dropped front axe Formerly had
been straight Straight axle lighter and sferbeer. But
Didn't pennys cost; strength
small couldn't be computed pleased cstomersso
MORE RECENTLY 'U" DOOR was substituted for the previous
design in the tonneu. Just of change style of ladies
hats Was the latest thing in doors-why shouldn't EMF
so, the most up-O-date car there is, have IT. Sure
THEN AGAIN THE CLUTCH of the smoohes most efficient
o any 6e had T peoygn b s too sensitive Of adjust
suts Those who cooIdDt or wouldn't bother Re
d heT o the gna 5t ReT don't For 1g own use
COMPARE THESE THRILLING ALTERATIONS CAM really al
them @pTyemRt those vital changes other maser
put Uneven
FACT EMF HAS SET PACE others ind impossible to follow
in quality and Dricen day servioeaOty and all
PERHAPS EMF 1895 GREATEST RECORD of satisfaction has been
Of any o car in class Other ears selling for :25o
standard 5szs3ine some =:
o0lgates him for the epaeements All
her etua andt tire makers tables
is EMF 1897 TOO LIGHT is the natural question after reading
the above The is in her wonderful record Of performance
finding Gdden in
ARE COMPETING CARS TOO HEAVY? The answer asain is ia
@ 0T @ouhs aFe 93ey NOT 6oaotsd ASK oT4 about tire
Ie be drives op eyv hound Of unneerv weight pu bsrs
anybody heavy designers
JUSTA FEW WORDS MORE. You are in the market for car
6 5 get ans Emf F @ P all seasons S
Wish could quicker deliveries Won, lie
faster than buildings
o tine a a2 n the e voTd And EMF $50 d5 choice Of ~n
YOU SIMPLY CAN'T GET EMF "s6s" the day you order them
OF another customer who'll sell you his place in the line and wait
9Sf o 1 g %ai f%o or hree @ @ moe Ae NeS
Get the order in novset place in the line and set YOUR car
~e io aS its pleasure in spring and Summer
WE FEEL LIKE AP0L0GZNG ouseves-or this lad" which
To our friends to explain the Sade6aEer poie
don't Changes the