Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1909-06-05

SwctleIi's Within the near future
Electric definite plans wi be form
| railways. ulated for the electritica-s
tion8of the more import
LIANT state railways of Sweden. The
| first line to be taken in hand Will be-,
iinail pro liability. that betwe en ISirut-t
ma, the center OF the great iron ore
| fields of Lapland. and Riksgransen
on the Norwegian frontier,s a distance
of about 81 miles 1t is fl section OF
the Lulea- lliVare-Naryik railway,
completed in541 90S. aYar which; large
and ever growing quantities Of iron
ore from the rich fields of Gel livAre.
Malmberget, ISirunaSara and i1luossa-
vaara are transported for&eXport from,
the terminal portsLulea, on the Gulf
OF 4Bothnia, ana Narvik on the Allan
tic. To meet the present largely In
creased demands upon and enable
the inanagementtto run heavier traina3
at higher. speeds, the kiruna- ks
gransen section, especially must be
either reconstructed with double
tracks or electrified, and of these al
5ternatiyess the second seems from eV-
cry point of view the wiser and more
economical.
The adoption Of electric traction on
this line. far above the Arctic circle
and the most northern railway in the
world, Will be an event OF considerable
importance in the. history or electric-
[ity, and cannot fail to stimulate in
marked degree the demand I. for similar
action In respect of other Swedish
railways. Nos will il be without value
as practical illustration Of the uil-
bounded potentialities OF Sweder's
wealth of water falls, not limited to a A
few specially favored regions. but at
hand and only awaiting development
to- benefit every province.--Jo Ohm
n
for June.
s,anusin. Aside from nevis worth.
Talk Of there is y distinct enter
Adj Land. tainment value In the 4
best of advertising. Think
How much duller your ride to business
would be IL the car loardings were
and print They are decent and c&.n-
5panionatle myths. these folks OF Adj
land; the smiling chef OF Cream of
Wheat, the froiicky Gold-Dust Twins,
the gally youthful. toothful5 Sozodont4
girl, the round-eyed clubs who fattens
TO bursting on Campbell's Soups, and
the hale old friend of Quaker Oats.
Whether or not buy my clothes OF
Rogers, Poet q CO., i find equal enjoy
.ment in their sprightly little newspaper
ads, to which Frequently turn with re-
lief when the news of the day chances
to be dull and stodgy. The man who
confines himself to the reading mat
ter Of a modern. high-class magazine
Is getting only part of what he pays
for The best experts of the day are
striving, in hundred phases Eof. en-
,deavor. to find something that will at
tract and amuse him, and he tllngs their
work into the scrap basket without 40
much as looking to see whether it
hasn't something to say to him TO cite
one instance, when the "Old DIR. Goose
advertisements of sincerity clothing
We're running, used to look for them
With apidity. because Of the intimate
and-onFyour- shoulder, finger-in- your
.buttonhole style OF talk, although 1 was
In no manner interested in the goods
offered Even the illustrations for this
advertisements. are not inferior to those
of the fiction or articles, being, in many
cases, the picked work of. the same
artists. Kipling. on receiving a batch
of magazines from a friend who had
torn out the back pages, to save post
age. wrote: Next time you keep the
front part and send me the ads. i can
write stories myself. b. Samuel Hopkins
Adams in Golfers for May 90
ow Manly Our training Of girls APP
Training Iroaches close to the idi-
or Girls. otto. The average girl.
from the minute she
leaves her dolls to go to Kindergarten,
TIL she 1natriculates at college. is told
about men and mems work-never