Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1909-12-31
11rLr BIG BUSINESS
c.,;a Qualities, German Thrift
GGGs s o Made Possible the Great
d 'D'r business of the F. Mayer
%E and Shoe Company, Mil
Wv ..nkee, Manufacturers of
S' MAYER Quality Shoes.

81
WI Mayer Quality Shoes
trs see only the present. We
y". " only as we are brought face
is. With it today. How many of us
bee y, hack for the cause, the vital
ai wv Hsa+ make success possible?
' '+ the key to real business success
l11' Lased on a sound principle, rath-
I.'- money, is best illustrated by the
DI 1,.+ion Of the following biograph-
s'' t,teb Of Frederick Mayer, founder
m ~ lTaver Boot & Shoe Company,
p5 .L,,j from an issue of the German
t f-:soH National Alliance:
g...;--;; MAYER. founder of the fac
tI7' NJ Milwaukee and Seattle now
o.. - his name, came to this country
5-i..27 ;arnstp;n, Hessen Darmstadt, IN
I iS5i and Immediately proceeded to
1,, Moe Wisconsin, where he entered
ls o,ri0v of r. Suhm as journeyman
1 J-l' Snirit that prompted him to seek
L2 2'.t TE in the new world was soon
. %tibI for another change, and in
sSI,' YEAR later, he embarked in bust
@9 N his own accord, making boots
.boos 70 order as only a German ap-
" -TaoJ artisan knows how. Suisse
.'- .rIr stock of goods was carried and
,stoI business conducted until 1880,
ls,n the manufacture OF shoes was en-
n.al in At wholesale to the trade.
''iSa business succeeded from the be.
..,iHc and it was here that the staid
-,TTes Of German honesty and persist
~ together with the knowledge OF
~ making gained by a strict GerE1a2.
|-,aDticeship, came to the aid of Il
@ T, business destined TO become a
31S in the production of shoes in
Irg-ca, for it soon became known that
4. shoes manufactured by +. Mayer
n qualities not ordinarily found in
T,ss and business began to expand.
h 1SqO the business was we'll estab-
Ed the foundation firmly laid and
II. poicv well determined. From that
-s Cd the growth was more rapid. Fac
-ig additions, more factories and more
1H-01s were added, until now the
,G7r occupies a substantial group of
~3ii1gs in Milwaukee and Seattle. The
~acitr Of the present Mayer factories
n Milwaukee and Seattle is 5000 pair
N day. giving employment to an army
I PEOPLE. paying annually over six hun
ta thousand dollars in wages, and en-
IT.1g sixty-tve statesmen who travel
+! states in the interest of Mayer shoes.
Frederick Mayer died on March 16,
1873 after building up a large and sue
sgtul business. He was succeeded by
il sons George 2 Mayer, Fred J.
gsver and Adam J. Mayer, who, by rig
BIZ maintaining the policy of the foun-
/. have succeeded in bringing the bust
MS up to its present magnitude, where
. stands as a monument of Ger
ian thrift and industry. Frederick
l2yer was a man Of strong character
nd amiabIe disposition. He believed in
square deal for everybody. He was
opuar and had hosts of friends, es-
2dally among the early settlers of Mil
7aukee who admired him for the quail
les that were responsible for his sue
@ He was a man of simple tastes,
,l0 loved his home and believed in the
1ict Observances of his duty to God and
ian. He left behind him a striking ex-
nDl8 of what has, in at least one in
lance. been contributed by a German to
Be welfare and prosperity of this great
1lltry.
The leading brands manufactured by
y F. Mayer Boot & Shoe Co. are:
HoaOrbiIt," for men: Leading Lady"
hoes Martha Washington" Comfort
hoes, "Yerma" Cushion Shoes, Special
lGct' School Shoes.