The Julesburg grit-advocate., 1909-10-15
HOME TRADE FACTORS

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Five TAat . uere1asat Specially
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DISTINCTIVE FEATU0eS OF ACE
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Advertising.
II one Wese asked TO name Gre q the
most distisrtive features OF this are he
would prohably mention the following: !:
CONSTRUCTION. Invention. special kuOwi-
edge. eserEy and pSblkity. These sr-
aipOss thP fscassss that have usatle TIN.
peoGTaB oS ahs nIderu wosiA. aud ~
they have - veil s~rved soriety =,
large they I'M aeeve the iudividusl
equally yell. They are pesAsd. fee ex-
ample. By the sperrhaat VITO would
build vp hong tssde.
All these qualities are superiativeiy
American. The proMinence whkh they
hare heeN given on this side the wafer
has tended 10 spread them throughour
the world. not that they bad their 0ri.
gIn with us Of did not exist LefOre.
They have heea present In sOme de-
gree In all times and all lands. They
lV n Nfstf taro a 1r~
sense that l.ere they have had greater
emphasis. have been developed to a
higher point. have Ind Inrper practical
aptht-atiO0 at,d have been found more
among the Maas~a Of men,
Construction. the constructive spirit.
is placed first because In way 1t IL
most funda mental. II Is the keystone
of The arch. Without II the orher quil-
tiles. at least in their present high
state of development and efficiency.
would be imtassx ible. The constructive
spirit is the spirit of the builders. II
has faith in the future. 1t dares. 1t
ventures. 1t is positive. II aftrms. 1t
looks on the bright side. 1t stands for
mans mastery over matter. II ignores
the weak. the negative. the carpng.
the whining. the inefficient. II does
,liings 1t builds mp. and If II also
tears down it is only to build greater.
In word. the structive spirit is
optimistic. 1t looks upon the world
and calls 1t good. works upon 1t and
makes 1t better II has the confidence
that drives out fear. 1t has faith In
man and dares found great enter
prisrs nn this faith. This is he spirit
that has buiit the nation: this is the
spirit that u,akes for the success Of
the individual. 1t is as necessary to
The live merchant as is his stock of
goods.
Invention IL that which tries new
devices. that seeks better ways of du-
in. things. that uses ingenuity 10 save
labor and time. In a sense IL includes
that which Is called Individual initia-
tive. but does not embrace all of that
quality which is also constructive. In
vention has not only given us the
steam engine. the telegraph. the elet.
lric light. the telephone. the wireless
message. the aeroplane and all the
nhrvels of modern machinery. hut in
way has reconstructed the whole
outlook and nature of man. In the
merchant It finds new ways of dis
play. new ways of advert Using. new
ways of holding and winning trade.
1t tiiscards cumbersome and outworn
met imdS for Those thar are sinHler.
more efficient and more up to daie.
Special knowledge is equally impor,
tant. I, includes the scientific attitude.
II learns the science and art of any
calling The man who, wins to-day is
The man who knows. II is often said
thai his is he age Of specialists. Any
age that is eii'ient Is an age Of special
lists. for specialization is nnly the TO
rusing of attention IN some Que thing
and knowing everything possible abput
that one Thing. 1t Is not satisfied with
vague and haZy information or half
baked conclusions. II must ke accu-
rate thorough and exhaustive. 1t Is
not Il lhin" uf a moment. but requires
a Uterine uf familiarity. of study. nf
training We learn to do hy duiuy.
Our calling "r orr special branch of
that calling becomes second nature to
us. To knuw some enc thing better
than any une else knnwS II. to be able
to do srut- nne tLin" better than any
tniy else doves it tf,at is success. Spe-
ciiliZatinn To the merchant means. not
only that he must know his own busi-
nnSs from top To hottotn and all around
the sides and through the middle. but
that h. must specialize In his offers.
'fhe merchant who advertises some
one thing makes a leader of 1t and
gives Rlter values on that one thing
than any Of his competitors is the one
who wins on that one line and in win
ming there helps his trade in all other
departments.
AZ for energy. II Is the motive power.
the driving force. the steam in the
boiler. the electric current In the dy
namo The energy of the individual