Los Angeles herald. [microfilm reel] (Los Angeles [Calif.]) 1900-1911, 1909-04-18

vious to heat and cold and conforms
to and fills every curve of the foot.
And are these made for LADIES'" Yes,
sir: on all lasts and on all feathers
Ladies who have been kept at home
because they could only wear old la
dies comforts, may now go to the mat
mess with more perfect comfort than
many have ever known.
why was Los Angeles selected? Be
cause It. is destined to be the greatest
city on the coast and because 1T en-
tertains such vast numbers of eastern
people, who know the shoe, which has
a home in nearly every important east
ern city. A line of stores will soon be
opened on the coast
A novel slogan has been adopted ny
these people: GET INTO A PAIR OF
REED CUSHION SHOES AND WALK
YOUR HEAD OFF.
Nothing in town can touch our Lusi-
/ tania and Mauretania," was the reply
to shoe inquiries at GUIDES shoe store d
| 1853 South Spring street.
did you ever try on pair of wooden
shoes, such as our Dutch brother wears
in his blindness? The chiropodist and
| the man who sells a bunion last is not
yet awake to the opportunities that
await them in Holland. Fancy the very
acme of human misery, the IA d. -
| yielding sides and sole, and then sip
your foot into the Lusitania." This was
a smart salesman. He was convincing
as he pointed to the shoes merits.
1.-THE pump has gone Though a series
| of evolutions that puts it today in the
fullness of it's development in the front
rank of shoe conveniences. This style
shows the highest point in the last
stage. In it's infancy it was a bane to
the woman with the narrow heel and a
torture to the one possessing a beauti-
fully arched instep. The ankle strap as
shown ia this model does away with all
discomfort; it is now ready for old and
young and small and large feet, and
made in green calf with a tiny bow Of
the same leather it is a charming shoe
and modish enough for the most partic-
ular.
THE companion style, the Maure-
tania, is a new departure in a patent
leather pump, and is made with a slide
ornament and small tongue. 1t is
more perfect fitting than anything in
a straight pump patterns and comes
with very high heels"
The high heel! 1t is famed in song and
story; it is maligned in club meetings
and is ever credited with filing o II
jails and does fill our joke columns. 1t
is conceded to be indirectly the cause
Of every disease-mental, physical and
spiritual-that flesh is heir to, yet, like
the poor, we have it always with us.
And why?
1t remained for Mr.. Hollander of the
Hollander & Funk Co., the large,
airy store at 42S South Broadway, to
tell me why. 1.-THE high heel shoe" he
said, fits the foot. With the short
vamp, the ankle strap and the high
heel we have a combination to conjure
with when it comes to fitting the aver
age foot And it is the average foot
that we must fit. AS children we were
aoI,t =. liz h. L,I ~
foot. How can we do it if the heels are
fiat and low? The high heel throws tho
foot forward, the body is maintained IN
position favorable to good circulation,
and there you are!"
THE woman who falls down stairs
with her baby in her arms while wear
ing high-heel shoe blames the shoe,
when she ought to blame herself. No
one ought to live in one pair of shoes
any more than in one dress or one hat
A shoe for the street, a shoe for the
matinee a shoe for the dance and a shoe
for the house; this would be the ideal
condition of the modern wardrobe, for
it is manufacturers fact that each of
these styles meets the peculiar condi-
cared for, a set of shoes should last
long enough to fully warrant the first
expense. It's like buying a house or
making any other investment" Do
you get the idea, my friends?
"A little brighter. little newer, a
little smarter" says Mr. Witherell of
his hobby the Patrician shoe, at
Lanes. After he finishes one is quite
sure that Mr.. Webster or some one es-
pecially appointed should look after
the condition of the adjective market
THE woman of refinement seeks
that which accords with the trend of
fashion. In the Patrician shoe she
finds portrayed the thoughts of the
worlds most skilled designers in foot
apparel Every detail expresses femi-
nine beauty and daintiness. In its va
rious styles it is blue ribbon winner
for social occasions; distinctive and
becoming for summer wear; cool and
comfortable and happily adapted for
summer recreation; a popular walking
shoe, with perfect ankle fit. In short
it is the shoe of all shoes, and it salts
fies the modish maid and matron.
ut is light as a summer cloud, ac-
cords agreeably with the light sum-
mer gown; it is a shoe for the college
girl, shoe for the home girl; it is dis
tinctive in style and harmonious in
leather combinations: a dashing style
where dashing style is wanted and