Middletown transcript., 1909-01-23
HOUSEHOLD LETTER

As rule women do the buying for th
household, and ; large percentage bu,
with cIeverDess and good taste, demand
ing full value for their expenditure. Thl
more intelligent, educated and Tefnet
the woman, the more insiatent her de
mands for the best goods to supply he
needs. Even though her means, or judg
ment, restricts her buying to marrow
limits. she wants the best to be had al
her price, and will not accept tawdry
fancy styles at any figure.
A Hotable shop
If vote were cast here among The
class Of women named including people
ofevery variety of means-for what they
considered the best store in New York,
one merchant X, would Be long way III
the lead. He has gained his position
solely by his intelligence in catering to
the educated demands of the best women
buyers in this city. he carries goods al
all prices az which thoroughly reliable ar.
tieies can be sold, but no trash. No de-
fective or damaged goods are ever shown
at the counters of this shop. Even the
bargain counter sales consist only ol
first class materials. This is 50 well
known that people who never pay atten-
sion to advertised sales in other shops,
make special effort to be on hand early
70 secure the best selection OF any goods
which he advertises 70 be sold at low cost.
The best trade in the city and surround
ings habitually do the bulk of their buy.
ing at thisstor Women like to say that
they buy at KS since that implies that
they buy only first style and quality
goods, whether their total expenditures
are very limited or run to an extravagant
figure.
An Ideal Standard
This standard Of merchandising is ideal,
since it spells success both for buyer and
seller. An educated taste provides the
latestand best styles Of all grades of goods,
not only in costly silks and yelvets that
would satisfy the requirements of royalty,
but in simple cottons that make practical
tub dresses. There is no question that
the material will answer all the require
ments of its class if it is purchased at KS.
A Good shopper
The woman who buys best, plans her
shopping, aud makes her list out first
with reference to, needs and the resources
of her pocket book. Frpperies and fum-
cries however fascinating do not tempt
her unless they ft in WITH requirements.
The up-to-date woman is exceedingly
practical, and though, when she has the
whereWithal, she may often go to ex-
tremes in her elaborate toilets, she will
not walk or shop in any thing but de-.
Cidedly short skirt. II she must forego
riding except in trolleys, she manages to
have her suit at once practical and pretty
enough to do duty for day wear, CT for
minor entertainments. She is the sort Of
woman that her friends copy, and her in
auence is felt far beyond her personal
lphere. 1t is factor that wise merchants
reckon with, hence all over the land the
better grade stores are tending toward
II our New York X.
Practical Quality and Good style
At this time Of year women are partic-
ilary interested in the "White Goods"
lispIay that every store is making, and
wise buyers are replenishing their linen
'losets and securing the necessary sup
lilies Of lingerie while there is the greatest |
for selection.
Combination garments, particularly |
kirts and corset covers, are in great de.
nand, and can now be obtained in medium
'riced goods, that are perfectly cut and
laintiIy finished. The finest imported
lingerie depends for it's attraction upon /
to material, fit and finish, while an air Of |
adds to its elegance. At least
me manufacturer has been clever enough |
o duplicate this attraction in the un.
lerwear that be makes, so that il gar
nent bears that the label Defender" q
woman is sure that she can rely upon the
Of its fit and finish whatever
he price may be.
Fashionabls Table Linen
Square cloths are preferred even for
'ound tables. The circular one don't
aunder we'll, and m6nograms of large
Iize are worked SO that they come just |
'ut side Of the centrepiece on opposite
sides Of the table. Dinner napkins are
nonogrammed in centre and folded 10
'hree to show the embroidery.
ELEANOR Francis.