Omaha daily bee., 1909-06-06

left wild" as it we're. just a 1t RAJ formed in the beginning and as
it was when MT Krug first looked out over the Great Plains" when
he came to Omaha in 1859. 1t has been a recreation ground for
thousands and a cool breathing place for untold hundreds who dur
ing the day suffer with heat.
When, in September. three years ago. Mr.. and Mrs. Krug ar-
rived at the anniversary of their golden wedding, almost all of their
fifty years of married life having been spent in Omaha, one of the
most remarkable of celebrations was held. In response to the de-
mands of friends a reception was held from 2 o s o'clock, when Mr..
and Mrs Krug received their old friends and acquaintances. The
public took advantage of the opportunity to visit the home and for
three hours a stream of people passed in and out of the beautiful
home Telesrsms yer received by Mr.. and Mrs. Krug from all
parts of the country and many cablegrams came from the old world,
congratulatng the man and woman who had succeeded so well in
America.
Now comes the golden anniversary of the business institution
which Mr.. Krug founded in Omaha. It's something like another
golden wedding anniversary and celebration to Mr. Krug and his
business associates. 1t started in al err when the country was pros
porous; when government exploration was being pushed with Vgor
in all directions into the country beyond the Missouri; when a stream
of people across the plains had continued practically unchecked for a
decade; when more steamboats, left ST. Louis for points on the Mis-
souri, river than for both the upper and lower Mississippi.
Half a Century of Effort
In 1909 the Krug interests are celebrating the golden jubilee of
the founding of the institution amid similar conditions. The coun-
try has been developed but the lands beyond the Missouri are re-
ceiving another line of emigrants and the country is entering a &c
od period of intense and complex development. Fifty years have
passed. There have been hard times between the two eras. the one
in which the Fred Krug brewery was founded and the one in which it
celebrates it's hfdeth anniversary. Long Indian wars of the Missouri
valley were the first clouds oil its horizon Since then the north and
south fought out their differences and have become one in spirit as
well Al in name; financial crashes have shaken the very foundation
OF the republic; drouths in the summer gave the country west of the
Missouri the reputation of a sun-baked desert; storms of winter
which picked the snow from the earth and drove it across the plains
In a death-deahng cloud gave ne west the name o a characterised
waste. but the men of the west have conquered and brought their
business institutions through into another prosperous era. But OF
many of them, like Frederick Krug, founded them in the golden era
of 1859 and remained with them to zee the bright days of 1909.
The firm of Fred Krug Brewing company is. IL anything 1t all,
aggressive. Its business ramihcatons extend from the Mississippi
to the Pacific coast Branch Offices and agencies have been estab-
lished and maintained in such cities as Ds Mones, Lead. S D. Den
yer, Salt Lake City and San Francisco. Their advertising expend-
lures per annum n enormous, exceeding at times even that spent
in a year by an average Omaha department store. Their employees
were invariably happy in their employment, because the Fred Krug
Brewing company are generous employers. 4
On their sales stan they have men whose length OF service runs
from eight to twenty years. At the brewery there ire at least three
men whose continuous employment averages twenty-eight years, and
there n many others averaging ten years of service and over.
AS a result of deliberate, paiDstahng and vigorous effort, hav-
ing quality and fair dealing a s watch words and principles, this old
established firm, but one of two founded fifty years ago, with the
founder still at the head, has TO its credit many gold medals and
diplomas for high grade quality and purity of products. oe product
having carried on at the Transmississippi exposition 1.-THE one and
only successfully financed exposition ever held in America), two COW
eed gold medals offered by the exposition authorities.
One Of the remarkable characteristics of conduct TO the credit
of Mr. Fred Krug is that he never mingled in politics personally, and
all through his long business career he has always vigorously op-
posed his employees doing so.