The Hawaiian star. [volume] (Honolulu [Oahu]) 1893-1912, 1909-11-06
APPLES
n HAWAII

Why do you consider the afternoon newspaper better advertising
Rhoads Vice President and General Manager the Angeles
Record and San Diego Sum- his office the Record Building
There are several reasons replied Mr. Rhoads (which tend to
make the evening newspaper in America better advertising medium
than the morning paper and especially does this apply the
evening of Los Angeles the
First and foremost the evening newspaper the paper
The Record ii Los Angeles, for the Evening Sun
Diego he papers purchased each evening and taken home
or else delivered into the home by the carrier boy
The evening newspaper read the close day.
the busy business men around their hresides and it in the home
that the evening read in the home that the housewife
after the busy attentions of the days duties picks the evening paper
day.
Women primarily greatest advertising
Most housewives busy throughout
day. and about the only newspaper which they read is the evening
Then again. most housewives plan their visits the large
to make their purchases at least half day ahead generally the
ing before must plan her work advance and the evening
gives her time mediate and discuss the advertising
plan her purchases Even II the housewife did pick up the morning
paper and bargain advertised the would
have time rush downtown and make her purchases She have
time beforehand to plan
"Ts why Sunday paper regarded good
Using medium and good medium because Of this very fact that
on Sunday the women have all day to read the ads and to plan for
their purchases the next day This makes Monday big business day
It this fact of giving the housewife time discuss and med
tate the advertising columns which makes the
better advertising medium than the morning paper.
The morning paper the paper primarily Tor the busy business
and professional men who have the paper either their OF
very attention is delivered the
home either glanced through the breakfast table, read hur
redv business and then thrown away.
"When ride the street the will notice
at eeqarters of the have evening in their hands
These papers are taken into the homes When you come down town
iii the morning the will also notice that nearly all of
tine have the morning paper III ue away
the home be discarded in the office waste-basket
Now Angeles and the Pacific Coast the advantage of the
afternoon newspaper particularly account of the three
difference between the Pacific Coast and the Atlantic
Coast When it p. in New York it is only in Los
Angeles and midnight London when it only o'clock in the
evening in Los Angeles.
n Chicago New York for instance evening
r the American only the hour of its issue while here in
Angeles the Records evening dispatches the of three
after and from the European capitals six hours later
"hs all owing the difference in time Happenings London
u midnight reported the Record afternoon edition
six previous We publish Pink Sporting Edition each evening
containing of the baseball of the American and Ma
along the Atlantic Coast the afternoon
hs time such decided advantage the afternoon
newspaper Angeles and the Pacific Coast that result there
left the of Los Angeles
possibly the night crimes which they might well leave
recorded.
You will just recently that the first message Cooks dsco