The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1909-05-13

In no other way is the progress OF the
American people in their opposition TO the
microbe better exemplided than in the
growth Of the mineral water trade of the
country. In ten years they have doubled
their consumption Of medicinal taote
waters, to say nothing OF the increased
patronage Of the watering places Of the
country that has taken place Inc ssO-
logical survey has gathere togetheE Sc
tistics Of mineral water ~producuoh, CIV
its figures show that over 55.Wo,VV Bdliots
of bottled water are consumed Dy ~
people OF the United States, OF WnIcH
more thar 100000 gallons come Ir0na
domestic springs. The experts al tnS
survey claim that there is a mineral
spring in the United states TO match
every one in Europe, and that there Is
no water on the latter continent Tor NnlCh
America cannot offer a duplicate Inc
figures prepared by the survey are LOT
1907. and Il is conceded that the depreS-
sionsion of 1903 was felt about as much
by the mineral water trade, ana aOout
as promptly, as by any other lnoustty-
But the sales for the present year are
reported to be getting back to Norman, anu
to indicate even a heavier
than ever before.
The great Of the mineral wa
ter trade is attributed to three man
causes. First Of these is the advertising
that has been done. The expansion on
the trade has simply kept step with the
expansion OF the advertising business
The second cause has been the increased
number of people who are able 10 buy
mineral waters. But most Of all, II mas
been due to the increased interest OF the
American people in pure drinking wafer
Despite the gradual substitution OF III
tered water in the cities for the OLD
fashioned polluted supply the consump-
ton of mineral waters continued IN
abated. In Washington a complete IlltTa-
tration system has given the city as puFe
| w~aHnn ne unw NaEna nmHrrf1fn1ITN in Ine
country enjoys. Yet Washington mineral
water stores cOncede that they nave never
sold as emuch water as they nave peer
selling since the filtration plant went into
operation. The prohibition movement Is
also said to be responsible in a measure
for the increased trade in mineral water,
-Four states produce about One-half OF
all the mineral water entering into tins
commerce Of the country. Minnesota
ranks first with nearly 100000 gallons e
her credit. New York second with t.VS,
600 gallons, and wisconsin is a close third
Massachusetts produces 4,5o,vW Saloh'
and Virginia over 100000 gallons. In
diana is in a class all to itself IN IN
price IL gets for mineral waters, Whicf
is 80 cents a gallon West Virginia Is IL
/ closest competitor. with an average prlc'
Of 50 cents. The average for the Unite'
States is Is cents a gallon Only roul
states average more than 80 cents. d.
1t is generally conceded that purity Il
about the only ~requisit to the success
ful exploitation of a table water. and af
ter that it all depends upon advertising
A hillside spring that has hiterto RENDERED
no more important service than 10 suppl
water for a farmers stock may be trans
formed into a paying spring property
with its output finding q market at .
cents per gallon. In . years the mum
Der of springs in the United States fur
nishing medicinal or table waters on
commercial scale has increased from Is
to nearly 500. and the production has in
creased more than sevenfOld.
In addition to the sales Of water tn
listed springs of the United States hav
accommodations for some 10000 guests
/, The great majority Of these are open oni
five months in the year. There are per
haps as many springs which are resorts
and which do not sell mineral water, a