Arizona republican., 1909-04-15
ADVERTISING 0F THE
 BOARD OF TRADE

The following report of the adver- Using committee of the board of trade. submitted at the annual meeting held on Tuesday. is full of timely informa- tion for those interested in the welfare of the valley:
 During the past twelve months has been started the first systematic ad- vertising campaign ever known in this organization. The idea Of your com mittee has been to advertise the valley in the same manner as though its land were a staple, to be disposed of as other commodities are so,o. Fo- its work, the committee was given an all lotment of S2.400. within which sum it has confined its expenditures.
 About $2,O00 was spent in a con tract made with the MacIntyre Adver- tising Agency of Los Angeles, for ad- Vertisements in about a score of the highest class agricultural journals of the United States. Many other oppor- tunities had been offered for spending the allotment in all sorts of schemes and in all sorts of mediums. But it was determined that the money would reach farthest and do most good if spent as it has been spent, in legiti- mate. well-respected publications. It was determined also that what this valley most needs is farmers, of en- ergy, capital and thrift from the best of the farming districts of the middle west. to bring the land under the in tense cultivation that must accompany fullest development of the great irri- gation plans now so well under way. This element especially was addressed in the advertising. and it is believed that the appeal was remarkably sue cessful. The advertisements were key ed. and the secretary was thus able to check up results. A few of the jour nals failed to show up as well as the others. Leaving these out, we believe a similar advertising campaign this summer or fall should bring even bet ter results than that now closed.
 Included in the advertising account is an especially advantageous contract entered into with the West Coast Magazine of Los Angeles for 20.00O copies of Phoenix, Arizona" other wise, Bulletin No. 4' the subject mat ter and cuts being printed also in the regular edition of the magazine The matter for this bulletin was prepared by the chairman of this committee, without cost to the Board of Trade. He has also prepared a considerable number of other articles and compila- tiOns of an advertising nature during the year. the latest being for an spe- cial edition of the Tucson Star. Sev- eral pages of descriptive matter were prepared. with illustrations. for the Midwinter Number of the Los Angeles Times The city and valley have re- ceived a vast amount of free adver- Using during the year in scores of the leading newspapers and magazines of the country, most of it due to the widespread interest in the Roosevelt storage works.
 Last summer. the Atchison, Topeka and Santa F'e Railroad company sent a special writer here. and the August issue of the company's special publi- cation, The Earth. was wholly devoted to this valley. Eighty thousand copies of that issue of The Earth were used up and pamphlet containing most of of the text was published later for free us U AilhAlplA- l4t 'AAltol Ol Ilt I-stl LII is again a visitor to Phoenix. prepar- ing for another special Salt River val ley edition. which shall be of sixty pages. and which shall have 6O,OO0 
 The Sunset Magazine. acting for the Southern Pacific company, lately compiled and handsomely printed a pamphlet descriptive of the valley, fol- lowing a contract made for advertis- ing space in the magazine with the Maricopa county board of supervisors and the county commissioner of inn migration. This edition was of 25,OO0 copies. some held by the company for distribution through its own agencies. but mostly sent to Phoenix for issu- ance through this board. During the year the commissioner of immigration has gotten out a beautiful booklet on the Salt River valley, and has given it wide distribution.
 Tt is the opinion of this committee that the expenditures of the Board of Trade should be confined almost eX- clusively to three lines. namely. sup port of the boards offices and admin istration; advertising the city and val