The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1909-11-17
MEETING IS A[Ll !
By ZION AD ClII
Addresses Are Delivered l.. /.
viii Gray and John n. !
Spencer.
PRETTY TRIBUTE PAID
TO /. FISHER $. HARM
Banquet Is a Pleasing Fe,,,.
of the Evenings Fes. ''
tiYities.

Two instructive aud jntcrso,.
osnng addresses aud an informal /
very pleasant. banquet were tha
pa! features OF the regular mo,a]
meeting OF the salt Lake Ad club
at the Commercial club Tuccd,m
ing The meeting was q sor, =.
cial session, arranged for the b,;.
men OF the city, several promirs,.
rcscntaiIvcS of which were ~.
The meeting opened with a ha.
aud palatable menu was sc,,.,
short business session was Lals
which committee. consisting os
d. Giles, G. Z. Wood. the busino.. ~
ager OF The Salt Lake Tribune ~
II, Januoy OF the Hcrald.Rem@bN.. @
were appointed TO draw up re,ola,:
to tbc memory Of the late r;.s.
Harris. cat
Mr.. Harris was prominc,,lr
cd with Inc Nd club. and H. .90s'4
hap5 the leading spirit in advc,,l &
salt Lake City in general. lie taal
active part in the oreauizat;oO wy "
club. aud IT was decided ia ,i.m, "
name on the roll Of honorary nal rs,
III order that it may never bo H,e@Os' yum
FROM the membership list Of =.
ganrzItlon. " 'S' 4
Seated at the banquet iab. u
members Of tbc club and o,Lsr'
wcrc present, were addressed +.
VIII Gray, manager Of the Grsv = I.
clothing st"rc, and Joseph h. srs...
instructor of the salesman class n &
y. NJ. c. a. Mr.. Gray spoke on sv.
Advertising Has Helped Nv g,r,.e
and Mr.. Spencer on "The ReI.s1,i
of Salesmaushlp to Advertising
In his remarks. Mr.. GRAY ;m5-,,
upon hls auditors tho necessity NJ
tlcng strict honesty in advS,f!,'.|
Advertising. coupled With ,ln's
forward business methods and =!
porating IN our ads The tmlh u h
times: has established a hrm fo,;,.
uon for the future success OF oar \:
ness.
Keynote Is Struck.
- Every ad writer coptiuus5 v
Gray. "should take a course in -
manship. for advertising il nr..
of salesmansIlip in inducing tba ~,
fellow 20 feel the same as you do AZ
what You have TO sell. Advcrtid,,
saleSmanship, plus publicity. TaLI
successful ad writer it is nece,sar
be Il proficient salesman. and Ia n.
cSily understand the articles ycu n
advertising, so that Won mar iar
poratc the facts knowingly 10 NJ
copy. And never make 4 ststeuss,
Your copy that vou do not believe y,.'
self, because that is deception. N,
esty is the best policy and Will N
every time.
Mr., Spencer, in his address, tcol 4.
stand that the ad writer is not slvsi
TO blame when the advertising g.
not bring results. If the adrsds
wants his ads TO bring the 1gh, Hl
of results. Mr.. Spencer declared,
should sec that his salesmanshp i N
TO the standard. He compared u. II
to the salesman, and declared thai ,ls|
arc three steps necessary 10 M1f q
sale, both through the ed and 4
through the clerk. First. hc d7tlrs
the attention of the public mus, b
tracted favorably by each. Second, al
must inspire confidence, Third al
must create desire for the alllce
If The dealer expects his dollar SCI
in advertising to bring its face ~
Mr., Spencer declared. he must ss
his clerks are up TO the standard
that they show every courtesy 10
toners. He declared that II if, g
TONER is turned down by the clers,
proprietor cannot expect ine r.
spent in advertising TO bring rs re-
and the writer of the ad should "
blamed for it, III
Following Mr.. Speucers ads
there was general discussion, y
proved a big benefit to all who bdi
| fortunate as 30 be present n