The San Francisco call., 1909-04-30
EAT YOUR FILL OF
LUSCIOUS RAISINS
Every Menu in the Land Today
Includes Cured Product
of the Vine

This is Raisin day, for the success
OF which willing workers have for
weeks been waging a novel campaign
of education and publicity throughout
the length and breadth of America
For the reason that raisin growing
is distinctively California industry
greater degree of interest in the
raisin day idea has been aroused in
California than elsewhere, and Cali
fornians will Loyalty do their utmost
to have the Raisin day movement re-
suits all that could be desired so far
as the home of the raisin itself is con-
cerned.
The observance of Raisin day will
be by no~means confined to California,
however. All over the land, from the
Atlantic to the Pacific and from Mexico
10 Canada, L public press has of
late teemed with information concern
ing the value of raisins as a food. An
Immense quantity or literature has
been widely distributed with the idea
of enlightening the public concerning
the variety of delectable dishes into
which the raisin may be converted.
An incalculable amount of personal
effort has been put forth to obtain the
co-operat tion of wholesalers and retail
ers throughout the country in Offering
the public special inducements for gem
eral buying OF raisins especially for
use today.
BOOSTING FOR RAISIN DAY
The railroads, the newspapers. the
promotion organizations and various
other agencies have shown commend
able zeal in boosting for Raisin day,
and the raisin districts of the state
will undoubtedly reap a benefit that
will be measured not only by imme
date results, but by a general and
far reaching influence on future de-
ma1d.
1t was quite as much with view
to the cultivation of a more general
taste for raisins as for the sake of
creating market for a holdover crop
of about 20, 900 tons that the Raisin day
movement was originated in Fresno,
the home of the raisin. 1he consump-
tion of raisins in the United States
falls far short of the showing made
by European countries, where the raj
sin is even more of a luxury than 1t
is here. The per capita consumption
In this country is only about half a
pound per annum, while in Great
Britain it reaches six and a half
pounds. The producers argue that
there is no excuse for such disparity.
WILL MAKE BIG SHOWING
San Francisco and its environs will
do their full share in making Raisin
day the biggest kind of success.
Nowhere in the state has greater de-
gree of interest been aroused than in
the bay cities. The committee of
Fresnoites that came here few days
ago for the purpose of infusing enthu-
siasm into the campaign returned home
yesterday well satisfied that San Fran
cisco and the surrounding country will
make a showing that will earn the
lasting gratitude of Fresno county.
Everybody with whom they came in
contact was not only willing but eager
to cooperate with them. and the spirit
shown was especially pleasing to the
Fresno workers.
Almost without exception the grocers
of San Francisco have made IL possible
for local housewives to enter into the
spirit of the Raisin day observance at
comparatively slight expense. All
thought of profit was abandoned, and
in numerous instances the inducements
10 buy entailed financial loss to the
store keeper. who cheerfully looked
upon ii in the light of a contribution
to a good cause.
HOTELS, RESTAURANTS AND CLUBS
1t is not only in the homes that
Raisin day will be observed. however.
All of the leading hotels. restaurants
and clubs, which play such an i'm
portant part in the citys life, have
made special. and in some instances,
elaborate preparations for the occasion.
Especially is this true of the Fair
mont hotel. where q table d'hote din
ner will be served with raisins as a
component part of every item going
to make UP the menu. z. D. Arbogast.
the chef de cuisine. was instructed by
the management TO arrange a menu in
which raisins would be served with
every course and guests of this famous
hostelry will enjoy a repast that will
be novelty to even the most seasoned
epicurean. 1t is safe to say that the
duplicate of the dinner has never be-
fore been attempted. Even the coffee
Roomers and Boarders Supplied
Put little ad in The Call and your
rooms will soon be occupied. The cost
is small Every day you have a room
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