Arizona republican., 1909-03-17
new BOOKLET FOR
ADVERTISING VALLEY
The Edition Furnished BY the South
ern Pacific is Now Ready For
Distribution.

Secretary Geo. W. Cowgirl, of the
board of trade, has received $500
copies Of the new booklet printed for
the advertising Of this valley by the
advertising department of the South
ern Pacific railroad company. He
expects to receive more of them at
an early day and asks that the run
on him be not too great for a few
days, as he has to provide for the
needs of his own mailing list from
day to day, and may be short until
the larger supply is received. The
few he now has came by express and
the rest will probably be sent by
freight.
The book requires three cents pos
tage, and there are no envelopes in
town that will fit it, so Mr.. Cowgirl
has secured a quantity Of wrappers,
made especially for the book. and will
gladly furnish the books and wrap
pers to tourists, who will come in and
pay the postage on them. The books
ought to be properly wrapped or roll
led, and not folded, for they are
printed on heavy glazed book paper
that in folding, cracks and spoils the
/ appearance of the book, especially
the picture pages.
This is the long looked for present
made to the valley by the Southern
Pacific railroad company, the trans
action being as follows: The com
pany desiring to show its interest in
the valley. offered to print, gratis,
$1,000 copies of the book. the board
of trade furnishing the pictures only,
and the matter being prepared by
l 4 no Of
fer was then made that If the val
ley would pay $3.50 for q half page
advertisement in Sunset magazine a
Southern Pacific publication, to run
one year, the railroad would make an
additional donation of 10000 copies,
making $4,000 in all. The board Of
trade recommended the project TO
the immigration commissioner and he
recommended it to the board of SUI
pervisors. and they approved and
closed the bargain. The valley has
been getting the benefit OF the mcSI-
zine advertis, lent for the lat tW.
months
The booklet is entitled "The "a.
River Valley Arizona" mi has yer,
handsome cover pages. canal sc.n-s
both front and back. and las 1T
front cover IS :he Official ruSie. ni
the railroad company. There rs also
railroad map on page SO that is
convenient TO all readers, even il the
S. +. is given in the more prominent
lines. Otherwise the booklet is de-
voted entirely to setting forth the
resources and prospects Of the valley
as well as the present conditions. II
is a publication Of between forty and
fifty pages and is profusely illustrat-
ed with new pictures a different set
from those used in previous litera-
ture.
The text matter was prepared IN
der most favorable ondltions Mr..
astic in his work and greatly i'm
pressed with the country While en-
gagged in il he also invested in a
quarter section of valley land and
since his departure has negotiated for
another fine piece of farming land
He wrote the book from an inves- |
tors standpoint, as he was himself a
convinced investor And notwith-
standing he has been preparing SINH |
lar publications all over the coast, |
this valley is the only place in which |
he was personally induced to invest |
his money, a fact that is in itself a /
good advertisement
The book is printed in large clear I
type and IL altogether a handsome |
one, an edition that ought to do 1
great deal toward settling up the /
country.