The Sentinel=record., 1909-10-17


 lets, the largest single order of American printed three-color work ever given at one time was arranged through the league, and are now be- ing distributed through this city.
 The largest advertising campaign and indeed the only one ever compre- hensiyely planned for Hot Springs is now being successfully launched by the Business Mems League Yester- day mornings paper set the plan forth in some detail and showed that contribution of about $5,000 by our 10000 citizens was all that is needed to carry on in every detai, the advertising campaign, arranged through the Hilton Advertising Agency with the cooperation of the Missouri Pacific, Iron Mountain, Rock Island and Frisco railroads, and me Arlington and Majestic hotels.
 The fact that campaign of this sort not only has been launched, but is assured of success is the one proof needed to assure the fact that dawn of a new era ha come for Hot Springs When following political strife, commercial and business fric. tion, the stalwart citizens of any community are willing to join hands for the common good on a proposition upon which all agree, and yet hold 10 their political, social and ethical beliefs as individuals and members of societies and political factions, then is it shown that the old axom the greeatest good for the greatest num- Der" has been thrown on the debit side of the comunity's scales against petty, personal welfare or revenge. and really beginning to find out in verity and truth there is so much hat + good in the worst of us and so much that is bad the best Of us that it ill behoyes any of us" to stay 0aa of the band wagon when the trumpet blows Get Together for the Good of Hot Springs"
 Wat will be the concrete result to Hot Springs in spending s25, ,OOO log. ically. iudiclously. and conseryatively, through the Hilton Advertising Agency exploiting in the most attractive man. Ter the facts of this great resort
 We know hat the small amount of money spent two years ago was re. tuned to Us more than ten fold and that from the advertisements thus placed in a number of metropolitan papers, hundreds of visitors came to Hot Springs, and inquiries referring to these advertisements came many weeks aiter the advertisements had ceased to be run.
 But let it be well remembered that no matter how hard times may be, nor what excuses may be found ready at hand, bread must be cast upon the waters before the ten fold return is made, and the ten fold must be cast back before the hundred fold may be gathered
 The important fact Is that one little taste of advertisine Hot Springs has given an appetite for a greater bite, and as soon as the harvest is gath, cred from the campaign now being launched through the Hilton Adver Using Agency, then will our business men be willing to make every sacri fee to invest in that which pays the greatest returns" ADVERTISn>u.'
 Did yon ever stop to realize that the 20,O00 people in Hot Springs with their millions of dollars invested have spent less than 1 per cent in exploit ing these hot waters, than has been pent by one patent medicine concern in persuading the public to buy their nostrum at a dollar abottle
 There can be no better demonsfra- tion of the fact that Hot Springs needs advertising than the impression that one finds formed of the city in ,he minds of these who have never been here. You will meet people ev. erywhere who tlink Hot Springs a village of a few hundred people There can be but one reason gwen for tais which is the little attention we have had from the press of the country from the news item stand roint as well as our failure to seek this means of puglicity for our paid advertising.
 The world should know taat we are a city with permanent population of 10000 sols, that we have the largest and best firstsclass hotels in America, that we have hotels of lesser import ance and boarding houses in abund. ance. That we can care for and bathe 10000 people with ease any day of the year. It should be known that we are the best drained city in the world---didn't know that yourself. did you? There are but few cites in the