The San Francisco call., 1909-12-30
Urban nRea|ty|mprOVGmGntCO
Fills a Long Felt Want
for San Francisco

This company has been organized on
a strong and sound basis, taking ad-
vantage of years of valuable expert
ence as a safety guide, and is able to
accomplish with its large combination
of capital and facilities for carrying
loans, great saving for its patrons
while making satisfactory profits for
it's stock holders.
1t is too well known that large COM
binations of capital often create rnonop-
olies which reap very large profits. but
such a thing as a monopoly In the real
estate and building business is hardly
possible; however, with large capital
to control tracts of land, so as to die
tate, under capable and experienced
management, the manner OF develop
ment and Improvement, to purchase all
material at wholesale prices. and do all
branches of the business, including the
buying and selling of property, archi-
lecture, building, fire insurance, and,
finally, the carrying of loans. this COM
pany can practically defy competition
and insure large legitimate returns for
its investors.
The company is now prepared to
construct any class of building, from
modest suburban cottage home or
bungalow, to a class "a business
building, and do the financing on a
liberal basis. 1t will supply the land.
or build for parties owning their own
land. do the architecture under the su-
pervision of the most experienced
architects who are experts each in his
own particular branch of the business,
buy all material at wholesale prices.
obtain all the cash discounts possible,
and as whole save its patrons money
and loan them the funds to do it with
at banking rates of interest, and at the
same time will save satisfactory
profit
One of the attractive features of the
company is its arrangement to issue,
through a trust company, first mort
gage securities. so as to give an in
vestor any size first mortgage that he
desires, drawing the full rate of in
terest obtainable on conservative mort
gage loans.
These unquestionable securities (than
which nothing can be safer) viii be
issued periodically, but may be sub
scribed for and money deposited with
the trust company. ahead of time. and
will draw an agreed rate of interest
from time of deposit. The oversub-
scription for any particular issue. if
left on deposit with the trust company,
will take preference for the next issue
This company will take over the bus
mess of the Leonard-Frost company,
builders; Leonard & Russell architects.
and that of Joseph A. Leonard. real
estate and home builder, all of whom
have had offices at sos Humboldt bank
building, but have moved with the new
company to 903, ninth floor. Phelan
building, where IT is ready to take ap-
plications for new business. and on jan
uary 1 will enter into active operations
at its new Offices
The directors of this new corporation
are T. NJ Duke. Charles A. Murdock,
Gavin McNab. W. e. Palmer, James s.
BrowneH and Joseph A. Leonard
Trustee and Depositary, Central trust
company.
L bespeak for the new company the
patronage and support so generously
accorded me by my friends and the
general public. and can unreservedly
promise the excellent high grade Of
work and fair dealing heretofore ac-
corded all my patrons
JOSEPH A. LEONARD.
General Manager.