Los Angeles herald. [microfilm reel] (Los Angeles [Calif.]) 1900-1911, 1909-05-30
DUROCAR SEES
BRIGHT FUTURE
WEEKLY OUTPUT NOW Is
NINE CARS
MORE THAN DOUBLE THAT OF A
YEAR AGO
New 1910 Model Will Include Four
Cylinder, Fifty-Horse Power Car
of Great Beauty and
Strength

It did not take the winning of the
Pomona .ffty-hour race Thursday on
the part of the Durocar to bring that
staunch little home product machine
into the limelight, or to spell for 1t a
brighter future than it has ever en-
joyed up to this time.
Some few months ago the manage
ment of the Durocar Manufacturing
company underwent a change, When
Manager Varney went to tho head OF
affairs and outlined for the, company
and the factory a campaign OIL greater
activity all along the line
This factory has never attempted an
unreasonable or an unnatural GROWTH.
having contented itself with the one
effort to profit by its experiences as II
went along, having but one IDEA IN
mind at all times-to build an honest
car of honest quality for an honest
price.
lust come to close and the facts con-
nected with all branches of the FACTORY
at this time, compared to those that
existed a year ago at this time, tell an
interesting story that cannot ran 10
encourage every one identified with the
plant, as well as every one else VINO is
vitality interested in the development OF
home manufactures and increasing
pay rolls.
A year ago at this time the Durocar
company was manufacturing four cars
per week; today it is manufacturing in
seven days an average well over one
day, and slightly double the output OF
year ago. This increased output has
resulted In an increase in pay roll Oh
from seventy-fiVe men year ago to
125 at the present time. This increase
in output without a commensurate IN
crease in pay roll has been accom-
cta Installation of
labor having machinery, which has
allowed a vastly larger amount OF work
to be accomplished per day per man
than was the case with the facilities OF
the factory a year ago. The latest
labor saving machine to be Installed
was a Jones e. Lampson automatic
screw machine, which permits the COM
pany to manufacture all of its screws
under its own roof, and thus making
the plant Independent of the added eX-
pense, as we'll as the delays that come
with being dependent on other makers
for this much needed article.
Every portion of the-car is manufac-
tured, likewise, under the same roof, so
that a purchaser, if he so desires, may
see the car built from the ground up
under his very eye, and thereby have
such additions or alterations made as
he chooses, to differentiate the stereo-
typed lines of the catalogue model.
The Durocar company for the coming
wear will make a decided departure in
the direction of a new car of increased
horsepower capacity, 100 machines of
the four-cylinder, fifty-horsepoWer type
being included in the 1910 plans. The
two-cylinder car, of course, will con-
tinue to be manufactured, although its
lines for the coming year will be much
more graceful and many decided inn
provements are to be added to the last
years model. These new models are
now being made for immediate deliv-
cry. and the coming years business, in
every direction, promises to tell a still
more eloquent story than that already
told in the brief history of this COM
panys existence.
The testing of the Duro cars is one of
the features which much emphasis is
placed upon by the management of the
plant. The engines are placed on the
block and made to undergo a grueling
twenty-four hour continuous test be-
fore it is installed in the chassis after
which the car is taken out onto the
road and made to do at least seventy
five miles, and even upward, before it
is placed on the floor for sale. In this
manner the buyer may always know
just what his car has done and will do
before buying, and that the car is in
perfect condition to run the moment 1t
is cranked.