The new era., 1909-10-07
Studebaker-FlanderS "20"47

are engaged in o the production OF The the stude
manufacture have been purchased-for If we
would avoid all chance of delays and disappoint-
ments to buyers we must depend on no outside
concert to furnish the smallest part Every
part must be made in factories and un-
der the watchful eye of Flanders
TO MAKE THE LOW PRICE POSSIBLE
it was necessary also that there enter in no
assembled can hope to compete with this
in quality at the price. 1t was the purchase
Of several plants-among them the splendidly
plant, a body making plant and others-that
started the rumors and make it necessary. to
announce our plans few weeks earlier than
intended. 1t suits us all right-but-
OUT OF CONSIDERATION FOR COMPETITORS
we intended to keep silent yet while; Delv-
cries will not begin until January Besides. we
realized that the announcement of such car
at such price. and by studebakers. is likely to
have the effect of explosive bomb the
market at this time. We had desire to pre-
cipitate anything. but our hand was forced.
THIS CAR WILL I'll. Be ETH, THE SCREAM Of 1910" ,.
and If dealers can't pick winners who can?
IT WILL BE A REPETITION OF EMF "3o' HISTORY
the greatest sensation-the greatest success
from every standpoint ever sprung in this in
dustry to date.
OF COURSE IT WILL BE DAMNED
by rivals But damning doesn't hurt. No car
known as studebaker EMF $50" They said
would never be able to make them at the
hands Of owners. s', Banning doesn't hurt. for
STUDEBAKERS ARE THE WORLDS LARGEST
makers OF motor cars-many times over. Yet
we cannot hope to supply the whole demand.
And cars sold under the Studebaker name
always first choice, persons who are unable
to get them and must buy some other are natu-
rally disappointed-and often sore.
THERE IS CERTAIN TO BE SHORTAGE
Of every studebaker model in 1910. We know
that now; but are powerless to avert it. Under
alone. will be made in 1910. That sounds big.
oh ovorv mil 10 nff
ONLY 1000 STUDEBAKER-GARFORD
Americas standard high priced car-have been
iicly announced, nearly 200 are already under
order. For several weeks we have been aware
but it is too late to change plans now. The only
thing for you. If you want a car of that type
seven passenger, $4,000, with standard body
is to get your order in now-have definite de-
livery date set
'DIvIDE WITH THE BUYER
the saving effect by superior method. Of
manufacture and selling" That is the keynote
all ne. d, e nt
ties of cars. No other manufacturer Is satisfied
S SO wh ass est Of aa mot %
make an automoble-and they set wide mar
gin to cover.
YOU HAVE BEEN PAYING FOR, WASTEFUL METHODS
ever since the inception of this young industry.
We have corrected that This is industry
now-not game.
STUDEBAKERS, WITH ALL THEIR RESOURCES
financial and otherwise would e have hesitated
ders "2o' under the conditions which until with
in few months have prevailed in the automo-
bile industry-or rather Game. The basis
which the business has been conducted was
foolish, fictitious and false. 1t was fair neither 4
to maker nor buyer-most unfair to the dealer
He was always chasing rainbows. Tying up
with one wildcat concern after another. he
handled the line two years in sue
cession-never knew where a year afterward
to find any to stand back Of the so-called
guarantee" he had given with the
HOW DIFFERENT NOW
when you can buy any type of car your needs
dictate or your purse can afford and have be-
hirHft fha War r0nfv md Tho nf
est observation-disclosures Flanders "20"-com-
pletes the line. Here brief specifications
Information about this any other studebaker
model write your nearest branch. Whatever
you do. get your order in-or don't berate US
because you can't get for next springs
use, when you will want it badly.
a. s s
cARBURET0R-Float feed, similar to the successfu
CooLING-water; centrifugal pump similar TO EMF.
type; eacien
s 5 mot saa On ss.: '
sliding compare noisy
power consuming planetary gears other of 5000
REAR AxLEprsyn steel; same.
sass proof 10 single joint enclosed oil and
WHEEL BAsE-loo inches-m.rk
TYPE q Inch sI.ne.er large
s ps % cars that
TRANE-Pressed steel
seats n.y suSarsea. '' p-e.ess'' soa Two
~ BRANCHES:
!:I: B; s. S. s. $