The Wenatchee daily world. [volume] (Wenatchee, Wash.) 1905-1971, 1909-08-06

tematic development of the trade In
districts which have not been heavy
consumers of the, northwestern pro.
ducts
In the handling of the output OF
the Cashmere Fruit Growers Union
last season, Crutchfield & Voolfolk
introduced northwestern apples into
districts of the United States that
1 had never seen the fruit before. The
receipt of these first cars by the trade
in these markets was most enthusi-
astic, the buyers declaring that they
| had never handled such excellent
stock. These apples were sold at an
If. o. b. price and the frowers were
unanimous In their satisfaction with
the results of the seasons work.
In speaking of prices for the COM
season. Crutchfield & Voolfolk state
that the grower should not have the
value of his crop a matter of specu-
lation, with the buyer blufing On
one side and the grower standing pat
on the other. Values can be accu-
rately ascertained and established
only through complete detail
knowledge of the entire worlds sup
ply of apples for the season, also
most important, an accurate knowl-
edge of the buying and consuming
demand as it exists for this fruit in
this country and abroad. The knowl-
edge of both situations Is necessary.
The grower might be we'll posted on
crop conditions and still not know
what his fruit is worth. On the other
hand, he may be familiar with the
demand and not knowing accurately
the supply as to both quality and
quantity, he would still be in the
dark as to what his fruit is worth.
The value of an opinion is generally
based on the experience and the rec
ord of those giving it.
Crutchfield & Voolfolk should be
in a position to know what they are
talking about. They are marketing
agents for many of the largest asso-
Citations in this country and their
business annually totals many thou
sands of cars of various fruits of the
higher class. During the past few
weeks they have sold and distributed
for the Indian river, Florida, Pine
apple Growers association nearly
1000 cars of pineapples. The Rocky
Ford. Colo, Melon Growers associa-
tion is just commencing their third
consecutive year of business with
this firm, who sell and distribute
their entire crop, this season amount
ing to over 1900 acres of canta-
loupes.
Referring to organization, Crutch- |
field & Voolfolk advocate co-opera- |
ton among the growers which tends
to uniformity in production, grading
and packing, and. most important, it
is then possible for the growers as
a body to put out a large quantity |
of we'll graded fruit under an at
tractive brand, which can, with pro-
per advertising and introduction to |
the trade, be given a world reputa-
ton. 1t is maintained that energy |
is wasted by the average fruit hand
Ter from the necessity Of his having
to hunt a new buyer for his fruit |
every year. Crutchfield & Voolfolk |
maintain that brand on these |
northwestern apples is valuable in
a permanent trade with
the high class buyers throughout the
who recognize that the stock |
is dependable as to grade and quail
ity. and will place duplicate orders.
In fact, some buyers prefer to place
a seasons order when they are salts
fed that they can get regular sup
ply for their trade