The Birmingham age-herald., 1909-03-25
LoventhaI's.

Loventha's.
 If ever an opening exposition of ex- quisite fashions and styles was worth coming miles to see, that of Loventhals yesterday can undoubtedly lay claim to this distinction. The dreams of modish beauty the ambition for elegance and economy, the fancy for assortment and exclusiveness were satisfactorily realized in the large and we'll selected stock of this popular shop and at no time in it's his tory has this emporium of fashion chosen so many beautiful things to present to the modishes of Birmingham as at the spring opening yesterday.
 From Paris-home of fashion and fads- and other European centers, as well as from the atelers of Americas most fa- nous designers, has the choice of the most fetching gowns, suits, waists and other pretty things been made. And dur ing the gay season, when my lady was en- toying the delights that society affords, LoventhaFs representatives were busily employed for her, selecting these beautl- ful creations for the spring season. These selections are now offered to Bir- mingham women, who will at once appre- ciate that all former occasions of this fa- nous shop are eclipsed. Each garment presents ideas that tell of the nearness of this shop to the fountain of fashion,
  fances of style creators, in all the purity of original thought-in fact, a university of the latest modes.
 Never before has the house of Loven- thai offered to it's clientele such a variety to choose from of Dame Fashions latest fancies. Suits of the most elaborate de- signs, and also those intended to appeal to the simpler tastes of the business woman, are shown in pewildering profu- sion. The woman who is bent upon oo- taining the latest Paris fads will here find just what she seeks, while the woman whose purse is less plethoric can be equally pleased.
 There are dressy costumes for calling, and carriage wear, and the simple white serge tailor mades for mountain and sea shore All the shades which have found favor with women of fashion this season are to be seen at LoventhaPs. The love- ly wistarias, blues, catawba, greens, rose and amethyst tones, and these in the solid colors for messalines, pongees, Ra- jahs, and foulards, are duplicated in the serges, broadcloths, and striped fabrics for tailor mades.
 The linen gowns, lingerie, dimity, lawn and cotton stuffs are charmingly fash toned with entre deux of lace and em- broidery, while the braided suits are the chicest and most up-to date of the sum- meri creations.
 In the waist and blouse department, my lady has her choice of the daintiest hand embroidered and lace trimmed creations, and with the fashionable Dutch neck and long sleeves, or the high collar and elbow length, the most fastidious can be pleased.
 One of the most stunning models on ex- hibition yesterday was a Beckon-David three-p piece suit. It is the handsomest ba ha n Q a Tor many moons. It is fashioned of cloth of gold voile, over messaline of the same shade, and is built on the tunic effect, the soft voile crossing over the embroid- cred front, and fastening in the most charming way at the waist. The yoke Is of heavy net with gold polka dots, and the corsage is a marvel of beauty and art. It is of hand-embroidered gold lace, the embroidery being done on the lace, which is chemically prepared to hold the gor- geous work. The crowning effect is the paletot which goes with it. 1t is of the lace, hand embroidered in gold, and built on the directoire lines, falling in soft, long lines and exquisiteIy graceful.
 Another importation is a Drecoll model, of palest pink satin. It is la directoire, with superb silver and crystal trimmings, without which nothing Is quite complete this season. The corsage is draped In
 
 in graceful lines the silver net, bordereI in silver bands, and finished with silver fringe. The neck and sleeves are built of pale pink chiffon, and the silver net and fringe.
 Fetching and very chic is the new Trot- teur gown so much worn by modish women, and in this style was developed a stunning copy of a Doucet model in the new ashes of roses tint. The heavy braiding on the corsage and skirt in self tones and the large jet buttons fasten- ing the frock from neck to hem, and the shawl collar of heavy black messalne, finishes one of the most attractive models of the season.
 On the severely plain tailor lines was a very smart suit in gray striped worsted. The lines were perfectly carried out, and the self tone lining and buttons in gray tints made a most harmonious effect. The women of Birmingham will miss a real treat If they do not take advantage of Loventhals opening today, and, judg- ing from the large chrowds in attendance yesterday, the opportunity will not be |