The star and Newark advertiser. [volume] (Newark, N.J.) 1908-1909, 1909-01-16
BROAD IN
BLAZE OF GLORY


launch this movement as a permanent
institution the merchants have pro-
vided much besides the lights to en-
terrain the crowds. Bands will dis
pense music from n end of the new
Great White Way" to the other. One
of these bands is sent by the Brooklyn
merchants as a compliment to their
Newark brothers in trade. The other
the local men provide themselves.
Many members of the New Jersey Au-
tomobile and Motor Club will parade
through the street in decorated motor
cars.
The illumination of the street will be
set off in a beautiful frame of vari-
colored decorations. More thar fifty
business houses have been licked from
cornice to sidewalk with hundreds of
flags and miles upon miles of bunting.
From Market street down the broad
avenue there is a kaleidoscope which
might be described as a riot of color
were it not that the decorations are so
harmonious and the blending of colors
so beautiful. y
For nearly a week these decorations
have been in place or in course of i'm
placement and have attracted interest
and attention of many thousands of
persons who formerly went to South
Broad street seldom, but henceforth will
be drawn there, not by the illumination
or the gayety, but by the stores them
selves and the things they I'VE to
offer.
visitors Arriving.
The railroads commenced unloading
many trainloads of pilgrims from
throughout the State into South Broad
street early this afternoon. Low excur-
sion rates had been offered throughout
New Jersey and the response was al
most enough to swamp the railroads.
Scores of special trains were u from
all sections. These will depart late to-
night or tomorrow with the c~ontented
and satisfied passengers.
The initial illumination of South
Broad street will inaugurate what Is
proposed to be a most remarkable sea-
son among the merchants of the thor
oughfare. Starting with today and
continuing next week the various stores
have planned to offer such bargains
that the temptation to purchase canno
be resisted. This offering of special in
ducements to the shopper will continue
indefinitely, but next week the mer-
chants will pay more attention to pleas
ing customers than to making profits.
The whole is a plan to initiate the shop
per into the pleasures profit OF
shopping In South Broad street. Once
the shopper can be shown the excel
lence of these stores, combined with
their stocks of merchandise and their
prices, 1t is figured by the association
of merchants that they will henceforth
know where to trade profitably and
pleasantly.
Police Ready for Crowd.
The police department has made pe-
cial arrangements for handling the
crowds tonight. No one will be pre-
vented from having a good time. The
temporarily frivolous can have all the
fun they want. The "street men" have
laid in large stocks of confetti aud
other materials with which the light
hearted in large crowds have fun, and
this afternoon it was apparent that,
weather permitting, this was to be an
other great carnival night for Newark.
Big preparations have been made by
all the hotel and restaurant keepers,
who expect large crowds. They have
enlarged their orchestras and have aid
in a big stock OF all kinds of good
things TO eat.
Sweets Band of t~wenty-one pieces
has been engaged by the association
and will play popular music, marching
up and down South Broad street, and
in addition to that another band of
forty five pieces will give a concert In
front of the City Hall and Beck's'
bakery, or wherever the association
may desire. This BAN of Professor
Matt, through A. S. Hoffman, the pro
of Beck's bakery, has offered
its services to the association free of
charge. They will arrive at the Gem
trail station in Broad street at $50
where two big automobiles of
Manhattan and Essex Auto Tx
press Company win be waiting.
aLE .4sHf. Or $50. .UI4 .2a.-rr. 81 arH aZ.I.