The Green Forest tribune., 1909-07-16

we got mighty busy; had bunch of painters, decorators and electricia ns On the jump and working all night. called up the newspaper offices and got the advertising managers down they hadn't called on Randall in years, having long ago given him up. The Morning Herald bore three full pages of display ad announcing bargains, prepared under my direction by the department men who knew the stock. Over it all was the heading in flaring letters, "RandalPs Has Changed Hands," The advertisement was a forceful one, with real inducements offered, and it did the work.
 By morning the store was transformed. The extra force worked all the morning, before noon the workmen cleared away the dibris and left new interior. The windows, behind thick canvas, had been dressed attractively. When the hour of noon arrived there was crowd out side which required policeman to keep in order We started brass band through the streets playing lively tunes and carrying banners announcing that Randall's had changed hands, D the papers carried pages of ads. and they reached the crowds early. The town was worked up over it. Curiosity brought them to town and the bargain list swept them into the store, The salesmen dressed Tn new clothes and wearing real and happy smile, gave them the best service they could, and before it closed that night the sales had equaled those of the entire two weeks previous. And we kept it up all those two weeks. It made me lie awake Q t night thinking of new ideas. but we sprung something every day to attract attention, and the newspapers gladly printed the big stories of the revolution at Randall's. We brought in the wom- en from the countryside and sold them quantities; had to wire out orders to replenish stock in several lines. dressed the show windows nightly and ordered new fixtures rushed by express 1; spent S2,000 in advertising alone in those two weeks. By this time I was enthuiastic, as you can guess, and secured permission from my firm to stay few days longer.
 We had not heard from Randall during these two weeks. His wife had kept him in touch with our hustle and it's success, however, knowing he was due to return on Monday at 10 o'clock. And we were ready for him.
 WHEN THE OLD MAN
 CAME HOME
 In looking over the old book we found that Randall's store had it's thirtieth birthday on that Monday We plan nued to open weeks special sale on this pretext and it went we'll When John Randall came into his store that morn ing we were having trouble pushing through the crowds in the s5oce. He made his way toward me with out stretched hand; you have never seen such happiness painted on any mans face as shown on his that morning. He didn't have anything to say just then, but we made a silent tour of the busy store and then went into his pri- vate office and closed the door.
 "You have made me twenty five years yonger, said old Randall. He said he knew shmething now that he didn't know before; that the news papers are big business helps. He had been asleep all these years. The newspaper men quit coming to see him five years ago. He thought fine old store like Randall's could get along without them. He had been growing too old IT. fashioned with the years. "Do you think can pull through, |" he asked?
 "You can, Mir. Randall, if you will take my advice again. Turn your business over to your son. Put him in entire charge of it. He is young man and hustler. I've worked with him these two weeks and know him. I'll promise you now that he can have unlimited credit at Brown Bros. as long as am credit man there.''
 And Randall took my advice. The store paid good-sized dividend last year. Judicious advertising saved thousands of dollars in the revolution Of Randall's and it saved an honest old merchant from bankruptcy. More of it kept Randall's store going, and it wasn't long before it had caught an d passed it's young hustling rivals.
 There are hundreds of stores like Randall's today and especially among the old firms of the South. Is vonrs one of them? Are you moving along in the old rut while others distant you :, or are you taking advantage of modern methods? It is time to wake up.
 Sees Mother Grow Young.
 ''It would be hard to overstate the 1--- t.-1