davidaulloa/AmericanStories huggingface dataset:
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1909-06-11
of the Cody System of How Write Letters That Pull

everyone who writes letters can and
should learn the points OF salesman.
ship in letters, 80 that every letter
written will have some selling quality
In, 1T, little If not much. Here is the
opportunity for the girl stenographer
to- get a better salary, or the sub-assist.
ant bookkeeper* to-: jump from*.$10 to
SIS a week. One prominent business
man has said, "All my clerks. stenog.
raphers and statesmen would be worth
Is per cent. more to me IL they would
learn to write good letter, and l
would raise their salaries according.
ly." II your employer won't raise your
salary when you learn to write real
selling letters, there are plenty of
others who will.
The logical steps Of creating a sale
through letter are as follows:
First, fan up the slight or smoldering
natural longing in the customers
mind. Unless there is a want to be
filed, no business can succeed. But in
it's natural state the want is too feeble,
too vague. The sales letter must fan
1t up and make 1t keen and conscious
desire, a void in the mind that has got
to be filled. The place to start is with
the natural want of the customer. Not
with what you have; to sell.
Second, show just how the thing you
have fits into the natural vacancy. fills
the spontaneous and universal want.
Third, offer some outside proof that
your claims are justified. You may
think your article a good thing, but
you are a prejudiced party. Has this
article actually served anybody else,
any real purchaser, and just what has
1t done? Bring out few facts such
as would make an impression on a
jury in a court Of law. Don't expect
people to take your mere word. Pro-
duce facts, evidence, as a trained ad-
vocate would do.
Fourth, indicate with great clearness
and precision just what you want the
prospective customer to do If your let
ter succeeds in interesting him. It is
a mistake to assume he can guess
what you want. Tell him exactly, pre-
cisely, point for point, and don't expect
him to do very much-perhaps sign an
order blank all ready prepared, or mail
postal card asking for a catalogue
and so informing you he is really open
for business.
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1909-06-11
OVER The FENCE
NelQhbor Says Something.

The front yard fence is a famous
council place on pleasant days. Maybe
to chat with some one along the street,
or for friendly gossip with next door
ueighbor. Sometimes it is only small
talk but other times neighbor has
something really good to offer.
An old resident of Baird, Texas, got
some mighty good advice this way
once.
He says:
drinking coffee left me nearly dead
with dyspepsia. kidney disease and
bowel trouble, with constant pains In
my stomach, back and side. and 20
weak I could scarcely walk.
lone day was chatting with one Of
my neighbors about my trouble and
told her I believed coffee hurt me.
Neighbor said she knew lots Of people
to whom coffee was poison and she
pleaded with me to quit it and give
Postum q trial. I did not take her
advice right away but tried a change
of climate, which did not do me any
good. Then dropped coffee and took
up Postum.
my Improvement began Immediate
" and I got better every day used
Postum. - -
my bowels became regular In two
weeks, all my pains were gone. Now I
am well and strong and can eat any.
thing want to without distress. All
Of this Ia due to my having quit cot-
fee, and to the use Of Postum regu'
larry.
MY son who was troubled with indi'
+gestion thought that II Postum helped
me SO, it might help him. It did, too.
and he IL now well and strong again,
I'VE like Postum az well AZ We ever
liked the coffee and use It altogether
in my family III place Of coffee and all
keep we'll" There's a Reason. :" Read
THE Road to Wellville," in &PkgS.
Ever feaa the abovo lettisS's. a new
O. se1Hee!. fRsn the e ti1s. 1hey
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1909-06-11
THE IMPORTANCE OF ENERGY IN
LETTER WRITING.

To the cool, unprecedented onlooker,
all advertising that is really good may
seem horribly exaggerated. You ask
what Is the use in getting so excited
about the matter?
There is a great deal of use The
ordinary man is too busy, too tired,
or too Indifferent to pay much atten.
ton to what you have to offer. It may
interest him, but he can't get up
enough interest to buy it. He doesn't
feel quite like itsssss The GOOD. adver.
Using writer must work up his en-.
thusiasm and excitement so that HE
WILL FEEL LIKE GIVING HIS OR.
DER. The inertia must be overcome.
the natural inclination to be lazy and
let good thing slip must be counter.
acted, and the reader must be excited
to the pitch where he will not only as.
sent to your arguments with his rea.
son, but actually do what you want
done.
The one way of making a man feel
like ordering is to throw contagious en-.
ergy into your style.
For example, suppose you are trying
to sell a fire extinguisher for home
use-a tube Of dry powder to hang on
the wall at various convenient places.
You feel the energetic movement OF
words in the following:
Answer this question: In case OF
fire, would your Insurance really make
good your loss?
you are always the loser by fire,
however we'll you are insured, for in.
surance does not cover injury to your
business, nor all the discomfort and
Inconvenience that go even with the
smallest fire.
And then think of the horror of
having your wife. or daughter or
child, or even your servant, burnt to
death by reason of dresses catching
fire! ..
You can prevent these little acct.
dents VERY EASILY, and at small
! cost. -
Blanks fire tube contains perfect.
ly harmless powder, 1t is just large
enough to I'LL the hand, and hangs on
the wall In kitchen, store, or factory.
The ring by which it hangs is at.
tached to a friction cap. All you have
to do is to catch hold of the fire tube
and give it a jerk from the hook.
| i. That this device Is really practi
cal you may Judge from the fact that
tubes of this kind are required in
+ every ;theater.:;in every factory, in
every crowded department store
That Is the law. Read just few Of
the stories Of how these IRE tubes
have saved thousands Of dollars worth
Of property and scores of lives"
! Copyright. 1909. by Joseph B. Bowles.)
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1909-06-11
THE SYMPATHETIC Cumming
LETTER..

There are certain classes Of custom
ers, such as women, clergymen and
teachers, whose means are very mar
row, and who unavoidably fall behind,
though they are really honest, or think
they are honest. Threatening letters
only anger them. They have a certain
small income, and they use it to pay
the accounts they feel most like pay
ing.
For such the sympathetic dunning
letter Is the one which succeeds best.
1t Is rather a long letter, usually, is
filled with sympathy and the spirit of
kindness, and asks certain personal IA
vors that can be granted, and will be
granted II the debtor is made to feel
right
Such letter might run like this:
Your obligation of such and such a
date Is now considerably overdue. We
feel quite sure, however, that payment
has been delayed because of circum.
stances beyond your control, and we
have no desire to press you in any un-
reasonable way, though we should like
very much 10 be paid.
las personal favor, we wish YOU
would tell us just what resources YOU
are depending on for the payment of
this account, and as nearly as possible
the time at which We may expect re.
mittance. Will you not kindly be quite
frank with us, so that we know lust
what your situation is and what we
may expect. Then we will not annoy
you with useless duns, and our very
pleasant relations will not be dis.
turbed by any misunderstanding or
suspicion. We kindly ask the favor of
a frank letter from you by return
mail"
A sympathetic dunning letter follow.
ing slightly Irritating letter has often
brought an immediate remittance. and
this confidential, kindly way of writ.
ing, when used as contrast with the
usual methods, very often gets atten.
ton which a harsh letter would not
get at all.
At the same time there is a class of
people who would be only too ready to
take advantage of an easy creditor
Some credit men are so surprised at
the results that come from using the
sympathetic letter after the brutal dun.
ming letter has wholly failed, that they
adopt the sympathetic letter entirely
as an important new discovery. But
this is equally mistake. Variety is
what is wanted. One kind. Of letter
will get some debtors, and another
kind will get different set, but it
takes all kinds Of letters to collect
money from all sorts Of people, and
indeed, some debtors are susceptible
only to q combination or alienation OF
several different kinds of letters.
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1909-06-11
Tho Capitalize Repartee.

The captain of a transatlantic liner.
having become irritable as result Of
some minor troubles in the ships
management and the unusually large
number of ridiculous inquiries made
by tourists, was heading for the
bridge" when a dapper young man
halted him to inquire the cause Of tho
commotion of the starboard side of
the ship. Being on the port side, the
captain politely replied. with some
sarcasm, he was not certain, but
thought 1t possible that a cat fish had
Just had kittens.-What-to-Ea
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1909-06-11
chan.oIs fosovss.;

'Chamois eloves are again gaining
popularity: They look we'll in warm
weather and are not half az extrava-
CANT as kid ones. They come. in. white
and several shades of yellow. :,
The wise girl keeps two pairs IL
these going at once, and each day
washes one pair that they may be
dry to wear the following day. To
wash them cold water must be used
ana q white soap. ;;s& - = ~ II ~ .,
Put the gloves on and give them a
thorough washing Is you would your
hands. Do not put them. near. the
heat while drying ,xv,~s.r4.,x !.
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1909-06-11

ono fIdSlsss ahxt=few types uf-msn;'
can. from time to the. have Afforded
royalty more amusement Of . quiet
perSt31n provincial smayors1 Of Eng.
s1S&d. rom the Foreland to Pen.
zance," by Give Holland, contains the
story ofssamayor Of Weymouth who,
during ony of the visits >;ssofa King
GeorGe to- the town, was destined to:
afford ':comie Keller to ceremony a.
some, Importance. ). s&>,
The occasion was. The presentation
Of, IN address ,of welcome to the. king,
and We are told that the mayor. Oh ap-
preaching to present 1t, to tie aston.
ishmeent and dismay d iii; instead Of
kneelihg,: ID he had 'beenp told to- do,
seized the queens' hand to shake t.
as he mightathat. ofsany other lady.
Col. dwYnne, the. master Of thescere-
monies. hyFriedly told him Of sths
faux pas saying: 'ou should have
: "sir, I cannot Was IA, the reply. '''s~'e
"Eyerybody does. SIR" hotly asserted
! Tie mayor grew red, and evidently
much upset, exclaimed: "Confound 1t,
sir, but I've: got wooden leg!"
History records that, "a smile sui.
fused the face Of her majesty, and the
ling laughed outright 9ie --Youth'e; Com;
A IuSTIElARLE ExpREssl0N
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1909-06-11

y seriously, thtss7 pleases> ME- as no
other one minor thing that know Of
does. It brings the5whole world closer
together, for: It shows that: however far
apart In land and tongue and customs
the races Of the world may be,syet in
some at least OF mans innderiTipx blu.
man traits we<are'all kin" ;7l1evi York
0uA:: "a IL 49, Al h4si i1Jtr
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1909-06-11
TO Keep Shoes White,

White shoes, which always are in
favor in summer, VIM yellow with re:
peated cleanings: This trying period
viii be postponed Indefinitely II sthe
shoes are Occasionally scrubbad OF
With q good soap andsswater before -:
plying the cleansing paste.
It pays to buy shoe trees to slip into
the shoes during the Cleaning process
II . drop or two, Of <bluing y added
to the cleansing mixture. the shoea
VIII be nat1ch whiter...s $3.50.
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1909-06-11

a heavy sediment. Doctors were not
helping me so began taking Doan's
Kidney Pills. improved soon, ana
after while was entirely free from
my suffering. am in the best of health
now and am in debt to Doan's Kidney
Pills for saving my life."
Sold by all dealers. so cents a box
Foster-Milburn Co., Buffalo. N. Y.
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1909-06-11
Homemade Names,

THAT little GIRL" remarked tho
druggist to the doctor, was just in
for ten cents worth Of tincture of ben
zine. But I've had it before and gave
her benzoin."
"That was easy" answered the doc
tor. "This morning on a diphtheria
case the woman wanted to know II I
administered antitoxin with an epi.
demic syringe" =.
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1909-06-11
Quite True.

Marian, q little three-year-old. 10
very stubborn. One day, when she
was fretful, her mother, wishing to
engage her mind, attracted her atten.
ton to a COW in q vacant lot and asked
what It was.
Marian replied, "hoss'' (horse) and
stubbornly refused to give in. Her
mother, wishing to get correct an.
swer without scolding. asked: What
eats grass besides q horse?" more
hoss," was the quick response.-De-
Upeator.
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1909-06-11
THE LOGICAL CONSTRUCTION OF
$500 4 SALES LETTER.

salesmanship in letters is not mat
ter Of heaven-born genius. Some will
be more successful than others. but
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1909-06-11

years I was Grip
pied with sciatic
rheumatism in my
thighs and could
not get about with.
out crutches. The
kidney secretions
became irregular,
painful, and showed
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1909-06-11

'"At first IN eruption Of small pus.
tules commenced on my hands. These
spread later to other parts Of my body,
and the itching at times was intense,
20 much so that I literally tore the
skin of in, shreds in seeking relief.
The awful itching interfered with my,
work considerably. and also kept me-
awake nights. I tried several doc
tors and used a number of Different
ointments and lotions but received
practically no benefit. Finally I Set
tied down to the use of Cuticura Soap
Cuticura Ointment and Cuticura Pills.,
with the result that in few days all;
itching had ceased and in about three
weeks time all traces Of my eruption'
had disappeared. I have had no trou-
BILE Of this kind since. H. A. Kruts-
koff, STA Wabash Ave., Chicago. Ill.,.
November 1S and %, 1907"
Potter Drug + Chem. Corp. Sole Pzops, Bosom.
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1909-06-11

!. NJ = safe rule to pass w. t~o-thiros
g human philosophy.
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1909-06-11
CRIPPLED WITH sclATlcA
Caused by Disordered Action Of thu
Kidneys.

Samuel D. Ingraham, 2402 e. Main
st., Lewiston, Idaho, says: For two
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1909-06-11

WE BUY CREAM, BUTTER, RIGGS.
6amels Bros, MinneaSolis, MINI.
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1909-06-11

VIZ my CREAM-WRrrE FoI Pnrcn
49, Miller: e. Holmes st. Paul, MIMI
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1909-06-11

The man who has faith in God -
sure to hive many other good things.
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1909-06-11

: WE PAY 1O-12c FOR cow HIDES.
N. W. Hide e. Fur Co.. Minneap polls. Mimi.
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1909-06-11

T6s Nv OF Il. saa't,saiess;hase Il
hard. sr,.. ...t,p,T
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1909-06-11
Observation-Disclosures

inexperienced L Caddie (after Mr..
Toozle's fifteenth miss)- Shall I make
the ole big bigger, sir? $50
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1909-06-11
I A girl never likes to admit sho was
kissed unless she wasn't.

Mr.. Window Soothing Syrup.
0annatdoa aays pa1n, cures vtld oolju 26eabottl1.
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1909-06-11
TORE ms =. SKIN Off

In shrsds- ltehlna,. wa. lntens.@
Sleep Was oftsn impossible. -
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1909-06-11

There is no need to suffer with soreness
and stiffness of joints and muscles. A lit
tie Hamlins Wizard Oil rubbed in will
timber them up Immediately.
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1909-06-11

g Dainty gloves for summer evening
wear are sof. delicately tinted sin. en-
broidered in jeweas. <'s',': t'ts.7>sssla
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1909-06-11

A girl always likes to say mo" tho
first time q man proposes. just to find
out what he will do next. .
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1909-06-11

The difference between q cook and Q
chef is that the latter can fix up
things to eat 80 you can't tell what
they are.
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1909-06-11
Men Can Care Tor TheTnselve,.

-" Men Can Care FOR Themselves.
A coal company In the Hooking val
Icy, O.; employs both men and mules.
Ono mule costs 5000. and in point Of
work equals six men,. The company
has this order standing on it, books.
when the roof gets weak. take out
tho mules. Vancouver Mining Ex.
change. =
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1909-06-11

Red, Weak, weary, watery Eyes
Relieved by Murine Eye Remedy. Conn
pounded by Experienced Physicians. Com
Forms to Pure Food and Drug Laws. Mu-
rtne Doesn't Smart: Soothes Eye Pain.
Try Murine in Your Eyes. At DruggistS.
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1909-06-11

Cured by cutleura In Three Weeks.
Perrysburg journal. (Perrysburg, Wood Co., O. [Ohio]) 186?-1965, 1909-08-27

come back for several days. 1t might be men
toned in this connection that the divorce colony
has brought to Reno over 100 motor cars.
The leading hotels are always crowded, and
the rents for cottages have appreciated, on the
average, to the extent of so per cent in the last
six months In some instances the increase has
been much greater. One cottage that rented for
$50 month in January last returns its own
rental of 500 a month.
Perhaps the one thing that endears Reno to
the visiting divorcee more than anything else is
its proximity to San Francisco One may board a
train in Reno and be in the Pacific coast metrop-
oils in ten hours Despite its manifold attrac-
tions, life in Reno is likely to irksome upon
those who have been used to existence in larger
centers, and the visitors, to great extent soon
er or later during their stay, take trip or half
dozen trips, over the Sierras to the city by the
Golden Gate.
Such visits while affording relief from the
monotony of life in Reno, do not impair the resi-
dence qualifications necessary to the obtaining
of divorce To again quote the Nevada divorce
authority already mentioned:
under the provisions of Section 90 of the
Marriage and Divorce act, the plaintiff must
side in the state for a period of at least six
months. This is not construed to mean that in
order to fully comply with the statute the party
must remain here continuously for said period.
So If party comes to Nevada, and in good faith,
takes up a residence, the party may leave the
state at any time after establishing residence,
may go and travel when and wherever the party
chooses. and may return to the state whenever in
clination prompts, and yet such temporary alb
sence would not in any wise affect the legality of
the residence established, but the party would be
entitled under the law to bring suit any time
after the lapse of six months from the date resi-
dence was originally established Notwithstanding
the party's absence from the state during said
period"
Biased somewhat by the financial seductions
of the situation and yet to learn the lesson that
such state of affairs can only result in the
al degradation of the youth OF the communty-a
lesson which caused South Dakota to reform her
divorce laws-Reno appears to be perfectly con-
tented with things they
But Reno is busy engaged in cleaning house.
and it is felt by the most reflect -servers that
the divorce laws OF Nevada a. --- Titten will
be thing of the past in the near ;lture, Not in
Perrysburg journal. (Perrysburg, Wood Co., O. [Ohio]) 186?-1965, 1909-08-27

all parts of her farm at least once day This is
more of pleasure than task, because she
ally amuses herself the way by taking snap
shots with her playing with one or
more dogs. Fond though the queen is of outdoor
lfe she avoids hard exercise Yachting and drv-
ing she enjoys, but she never has played golf or
put a ball over tennis net.
Persistent automoblng, she believes, offers the
quickest means known for getting rid of nice
complexion and gaining 10000 wrinkles.
Queen Alexandra believes so much in fresh air
and exercise out of doors that she has sometimes
slept in a tent she had put up for her at San
dringham Once, asked how she managed to
keep young, she said: Fresh air and exercise are
the best elixirs of youth"
Queen Alexandra's particular hobby is photog-
raphy and that takes her out of doors a great
deal. She is said to possess albums contain
ing over 10000 photographs all taken by her own
hands, representing royal and important person
ages, places and festivals in all parts of Europe.
For period of 16 years the queen has been
devotee of the camera She possesses five cam
eras
Wherever the queen goes-be it cruise in the
royal yacht to her home in Denmark, or a ride
across country in the Highands-she is never
without her camera. That she uses it well is evil
dent when it is stated that during one of her Med
iterranean cruises she secured 140O photographs
in six weeks. Then it is very seldom too that
the queen throws out picture or destroys a neg
ative because the subject is not up to the mark.
In her way of going to work she is most method
cal. Her photographs fill many albums and un-
der each photograph her majesty has written a
description of the picture and the date when taken
They include great variety of subjects from the
kings stud horses taken in the old days at the
annual sale at Wolferton to portraits of her
grandchildren on the lawn at Sandringham and
the ruins of the Parthenon. The photographs OF
her grandchildren fill three albums alone and now
amount to several thousand. They depict them at
their games, romping with each other, and one
4I..1, tln, LII,
saw it, has caught two of the younger sons of the
Princess of Wales, each endeavorng to exert his
right to certain toy by the free use of his fists
What she regards as one of her best photo
graphs of the king is that which depicts him talk
ing to Lord Su6ield in the grounds of Marlborough
house.