Ellsworth American. [volume] (Ellsworth, Me.) 1855-current, 1909-02-10
.When.....
Advertising Paid.
By EDITH BOWMAN.
By EDITH BOWMAN.
Copyrighted. 1908, by Associated
Literary Press.

E/VVVVVNN<VVNVN N<NN<<N<<~</</<NM
That's what call some package"
cried Hosmer proudly as he held aloft
a round metal package decorated with
smiling face which was sandwiched
between the legend "You can smile-if
you use Dentola."
1T is pretty" conceded the head of
the firm as he took the can into his
hands and inspected it more carefully.
"Some actress, isn't it? Her face
seems familiar"
ACTRESS nothing" was the contemp-
tuous retprt. IIosmer could afford to
bo flippant when he scored success.
'That's the little typewriter over in
the shipping room. caught her smil-
ing like that one day. and 1t made a
hit with me. I invented the powder to
60 with 1t. It's the old 'Saponica,'
with little carmine put In to make 1t
look different. l tell you. Mr.. Powers,
In a week that Dentola girl will be
known all over the country. and the
sales-well. I'll be around for a raise
in salary in about FIVE weeks"
Powers smiled and nodded Hosmer
had regr,or scaIa - so,r rra;sa
when bo .,,go.tad th.t +ho errn o,,,oa
hin, q rat for an lac. q ,ro. n,,r ~
or,I,n.rv hit THO hint thot ho ,,rcho1
about . o.c,oct was a s,cr tnot ho
had greater confidence In an idea. The
last time that Hosmer had announced
that no ws. worth . raise an, salary
wa. wh.n be had ,rtro,ucod ".ur.
bnrn cream. which eventuoIIv hoa
brouoht tho co,spot,c comnonv vorv
nearIv n ouarter miI,,o,
Dento,. saamed destined 70 entov .
more permancnt sncces. within two
months The DentoIs pirl smIled mon
tbe entire nation Even IN the t,nv
bam,ets DentoIa n,acards adorned the
camera, stores
The Dentola girl smiled life size
mon the civ t,ronrs and more than
life size she beamed ut train tired
travellers along the trunk lines
yougbp rho head ~ tho sbipninp de-
partmept was rather vexed over the
incident He had supnosed that the
n,cture was merely TO be used to deco
rate the cans Of nowder
II became something Of nuisance
when visitors TO the model factory of
the cosmetic company insisted upon
seeing the original OF "diss Dentola."
Vaughn resentful Of the admiring
gIances NJ the masculine visitors pr0-
tested to Hosmer
"Ifs all a mart Of the camnairn" de-
c,ared tbe sales expert with a laugh.
s.Miss Dentola ia the best saleswoman
that ever was. we sold more than a
million boxes last month. and the or.
ders ara stiY1 Milling in fell Won Hen.
n navs to advertise when. Won adyer-
tisa right"
"Snre" assented Vaughn. "but you're
ovardo,ny n We wanted TO sell the
tooth ,nowder not to bring people to
tba factory IN ace Miss Dentola. There
was a chan In Yesterday who said he
had saen tho nvra mids and the Sphinx
ard tho tower Of pisa and all the other
show snots of Eurone. but he felt he
copldp,t % hack TO Montana until he'd
soon Miss Dentola By the way he
looked at ber guess he would have
l,kad to take her hack TO Montana with
him He's on,v one There's hun
aroas ~. oil Miss PRYOR can do to
kaen ber work nm"
"Tu take her over In nv depart.
,,.o r.roa uo,rar with susnicious
roadi,ass vaupbn shook bis head.
aSha would have to learn an entire.
,r now linz Of workn be objected.
aSha r,ows tha shining game now.
~ hor stow even ~ yonr ads ara a
au,sano. ond worse"
.pmt = th;nt sbo ought n be in nv
aonor,rant - urgad uosmar "It ia IN
~ aann.,;,,na end that noonla would
~ -. ~ 60 49,
avos. ~. o,,t 90 ho-ay demanded
49, 10 g., fr;onaI,nos ord hoIf
,aue nn' n :. se % haa had
W.. NJ" - =. IT, a.n.r.,nant Gov
Ni.nn'. 10 Ia r,ror
nioie 'n"u wv