davidaulloa/AmericanStories huggingface dataset:
Der Deutsche correspondent. [volume] (Baltimore, Md.) 1841-1918, 1909-05-06

Ser Marine II nfcr IL Of g
ungSnualdNlB Der iranjoiiIhen aanlr
mcr bot ieit0eIttat, Dob Die 3~nltdnce
IN Der &riegamarinc lebr trolriQe
lilt0. NuI 0Ct brti neucItcn uno,
ltdrfltcn Eon5crifiifen, oic crit ror
&obrCaIriit III Gienlt 9cltcllt murocnL
allI Der nHibcrtc". Der Suffice" ltto
Der oEotric". iino Die aclleud9cr
onrd,aebrnmt uno infelge u%erjo0ers
ter Geporotltr iino bieic aoloIic sur
3cit nld)t mcbr ieetiidtig, iotocrn
milllcn ollI mcbrere Morate ms God
gcbroht lucrocn. Sir Die ld)ucrc
ShiTfSartil1ric lit 10 nerig Mnni-
ton oil 9oro, ouB lie ilidlt einn1ol iiir
Elm o~rciitilnoigcs 8eicd)t alsreid)en
lpilrbc, mo i'm Trlcllql fcblcn bic
&orr0tlc aus oc,ten Grlnt 81 bcid)nI-
fen mare. p%oQItdnbin- Srpb unO nndl
Der pNeno" 50 ntoitropbe limo Die Mll-
nitlonHtamnlcrlt. Der grobcn Sd)iilc
INNER md burd) rllulittclbar bcllad)-
bortc clcftriid)e 9r16tc nit Der Sc
iabr Don aur5idpl,lb uno Grplolion
beorobt! Barrier 0ldtter id)rcibcn
inter NimpciS ouf bic bisbcrigen Or
Aebnillc Der llnteriilfur9: Gle pielcu
bln0crt MiiQionei,, Die OuS Salo be-
miligt bat, nm ieiiien Iang oils See.
mod)t 5lt b%cballpten, iino bird Ser.
i%d)lucnoung in cir,en wnbren abgruno
9eiolen.
Der Deutsche correspondent. [volume] (Baltimore, Md.) 1841-1918, 1909-05-06

Sn FeortH ST. lit 0icicr
Gage cine crit iiingIt DEM Gerfebr
iiber0ebenc Bride 9Intt eiugeitiir5t.
GoB cS iid bier INN cincn Sail itrGf-
lid)er Nodl1iiigfeit bonoclt, 5ciqt bic
Iolgcnbe 9toti5 scr Peoria Soune:"
DSeBtcn Sormner IuHgtc aus osnt
SdjDo0enlanoe ST.. @ottl. Sdluott,
Gin fleincs, beldciOcne3 W0nltdcn,
6ci Icil1cu biciigen %%crluunotcn, ben
@cbriibcrn Soltier, al, Der einc
%0rilnOlid)c tcd)niidc NuabilOuug be
ioB nn0 nlld bclt llcllcn Nriidcibot
griinolid) u%ltcriud)tG, an oeilcll Yiei.
lcrn lid Die critcn Spurcn elmer
lf)led)ten Contribution 5cigtell. 3r.
&n0cnieitr .SdipGrt %.crfldrte benz
Sdlrcibcr Oicier 3ciIcnt BOB Die Grit
dc gau5 beitiHlnlt lluter Ilrer ciBencl
,2oIt neutrality-suspicious. pcrpc, lobQlQ,
Die N1If5uaipditnc Oordilf 1clegt ipcr-
&c. Gic Gieiler meroeit Onoltrh OH
Ole Scitc gc0tildt. &ir Dntten Dor,
@rlr. Sd)poft nit ocnt Mopor Der
Gto0t bcfnltltt SIT MODEM, bomit CT
icinc @riinoc oeluielGcn o%ltSeiuoroer-
icbc, ober lciocr lpor oaa Stobtobcr-
boltpt ltidt 1T ser Stobt olnueicnD.
Noa ubcr ser fleillc 8cd)llifer aus
benz SdmobcnIunbc pornuagclogt,
Ana IL AMMAN ni~nnntrnffn11
Der Deutsche correspondent. [volume] (Baltimore, Md.) 1841-1918, 1909-05-06

Huiulanbs tiirfiid)c 9aoer.
equitable, edc6aubc, 9uitaut geseu. stets offch.
(Utai1tS1
Der Deutsche correspondent. [volume] (Baltimore, Md.) 1841-1918, 1909-05-06

Gtncn perm ii &or-
id)log bat Scnator Eed, Der 6iibrer
Der Erobibitioniitcn IN inherent
Stuotslenot Qcntod)t, n0nllidl cine
GomWniilion 5t crnennenL Die Die 3u-
itGllbc in oen Yrobibition8 9 Stooten
oeS SnnOcS ulterilld)en lnO Der nGd)
ltcn ScgiSlotw 9erid)t erItottcn ioll.
Mcnn einc iold)e GomnIiilion obne
&oreillactlonmenbeit 6u Mcrfc gcbt
uto cS nit ibrer Iltigobe crrlIt
nin1mt. bomn Oiirfte burd) ihren Be
rid,t Den Erobibitipnsgeliiiten in
Millolri Gin, iilr ollenrul cinGnoc &c
modlt iperbcn. Cg9eltl. EoIt.)
The Hawaiian star. [volume] (Honolulu [Oahu]) 1893-1912, 1909-08-03

sons confounding cause for effect? Di-
vorces are multiplied not because min
listers Willingly assist at ill-assorted
marriages, but because loose legisla-
ton on matrimony renders it easy for
married parties to annul the marriage
bond.
IF the civil laws of all our States
were as strict as they are in South
Carolina and i'm Canada the persons
contemplating marriage would serious
~ and prayerfully reflect; they would
study each others disposition and tenn
permanent before engaging in a contract
which would bind them for life. And
certainly the peace and good order in
the family life in South Carolina and
Canada can be favorably compared
with domestic conditions existing in
The Hawaiian star. [volume] (Honolulu [Oahu]) 1893-1912, 1909-08-03
CARDINAL GIBBONS
ASSAILS DIVORCE

BALTIMORE, July 14.-CardinaI
Gibbons in an interview today replied
to remarks of former Supreme Court
Justice Henry B. Brown on the subject
of divorce before the Maryland Bar
Association at Old Point Comfort last
week. The Cardinal, Disgusting the
reported reference of ex-Judge Brown
to the Saviour as an "idealist'' after
expressing his high esteem for the for
mer justice both as citizen and a
jurist, sand:
In recent convention of lawyers
held at Old Point Comfort Justice
Brown, while referring to myself in
kind and courteous language, has taken
exception to my views on divorce ana
remarriage. He is reported to have
referred to the Founder of the Chris
tan religion as an idealist' whose
sentiments while suitable to less fav-
ored times and circumstances are not
adapted to this enlightened age.
THE learned jurist will permit me
to say that the teachings of Christ
have been the basis of all Christian
legislation for nearly 1000 years and
continue to be the light and guide OF
hundreds of millions of souls. We. are
indebted to this divine legislator for
the Christian civilization that rules the
destinies of Europe, North and South
America, Australia and large portions
of Asia and Africa. Neither Scion nor
Lycurgus nor Justinian nor Napoleon
nor any other Trainer of laws ever ex-
erted a 1.-THE Of the influence which the
Gospel of Christ exercises on the hui
man races. And there is no subject
which He treats more fully and clear
ly than the question of marriage which
is the very foundation stone of our
family and social life.
In three of the Gospels He pro-
claims the unity of marriage and per-
mits separation of a married couple
only in the case of adultery. l do
not see why a law which has been en-
forced and cordially accepted in every
age and country where Christianity do
inmates should be considered obsolete
or impractcable in the United States.
The multiplication of divorces" the
Cardinal continued, lis largely ascribed
by some writer's not to our divorce
laws, but to the eager and reckless
manner in which ministers of God Off
ciate at marriage services. l have no
word of apology or excuse for the scan
dalous conduct of some clergymen in
this respect. But are not those per-
The Hawaiian star. [volume] (Honolulu [Oahu]) 1893-1912, 1909-08-03

"On reaching the place where the
first ball, is likely to be If the player
or his opponent be still in doubt the
player is not entitled to presume that
the first ball is out of bounds till he
has made a search Of flve minutes"
The committee interprets as fol
lows "If it is doubtful that ball
be out of bounds the player who play
ed it is not entitled to presume that
it is out of bound until he has made
a search of five minutes for it, Mean
while his opponent may make a search
Of five minutes for the ball within
bounds, and if the ball is not found
within that time the player who struck
the ball shall be given the benefit Of
the doubt and the ball shall be con-
sidered out of bounds"
The Hawaiian star. [volume] (Honolulu [Oahu]) 1893-1912, 1909-08-03
THE YOKOHAMA SPECIE BANK
LIMITED.
COLLECTING PROMPTLY AC-
COUNTED FOR.

LIMITED.
Capital paid up) .......Yen $4,000, 900
Reserve Fund. ..........Yen 15,940, 900
HEAD OFFICE, YOKOHAMA.
The bank buys and receives for
collection bills OF exchange, issues
Drafts and Letters of Credit, and
transacts a general banking business.
The Bank receives Local deposits
and Head Office Deposits for fixed Pc
RODS.
Local Deposits $50 ana upwards for
one year at rate of 40 per annum.
Hea dOfice Deposits Yen rs and up
wards for one-half year, one year, two
years or three years at rate of 1-2To
per annum.
Particulars to be obtained on appli-
cation.
Honolulu Ofice-67 S. King Sstreet
P. o. Box 1853.
N. TOKIEDA, Manager.
The Hawaiian star. [volume] (Honolulu [Oahu]) 1893-1912, 1909-08-03

those States where divorces can be
easily obtained"
The Hawaiian star. [volume] (Honolulu [Oahu]) 1893-1912, 1909-08-03
PURE MILK
ORDINANCES
DAIRYMEN MEET HEALTH COM
MITTEE TO DISCUSS IMPORTANT
MEASURES PENDING.

There was a representative attend
ance of dairymen at the hearing on
the milk and dairy ordinances given
bv the health committee of the Board
of Supervisors at the assembly hall
last night. Chairman Aylett presid-
ed and Supervisor Logan acted as sec
rotary, reading the ordinances by sec
tions and noting suggestions of amend
ments.
Paul Isenberg, Percy NJ. Pond, Ter
ritorial Veterinarian DR. Norgaard,
Judge Andrade, Manager Smith of the
Dairymen's Association, DR.. Baldwin
of the Board of Health, Clifton H..
Tracy and II. M. Won Holt discussed
various provisions of the ordinances
with the committee. At the close of
the meeting a request was made that
the measures be withheld from final
passage by the Board until the dairy
men could hold q meeting by them
selves. This was assented 70 and the
meeting was called for Saturday even
ing at the same place.
Although there had been a great
deal of talk outside about the ordin-
ances as being too drastic and I'M
suitable to local conditions, when they
came to be considered in details there
were apparently but two provisions
that troubled the dairymen. One OF
these was the test CT cattle for tuber,
culosis, for which there is neither pro-
fessional skill nor tuberculin at hand
It was agreed that a year should be
allowed to get ready for enforcing this
provision. The other sticking point
was the temperature of 60 degrees
Fahrenheit as the maximum for mill
between milking and delivering II
was contended that this would involve
an outlay for ice which would pu
the small dairymen out of business
With suggestion of aerating the mill
as an alternative for so low tenn
perature or supplementary to a high
er temperature, the committee tool
under consideration a proposal t.
make the maximum as high as n de
grees so as to bring the standard O
GOODNESS within the temperature of tn,
city water.
There was absolutely not a word O
opposition to the conditions of clean
illness prescribed for animals, mixers
utensils, containers, vehicles an,
buildings, excepting to the provision
for a fifteen-foot space between en-
closing, fence and milkhouse from
which cows are excluded. This wa
thought too stringent for small dai
ries, although regarded of great i'm
portance' by the sanitary authoritie
consulted in framing the ordinances
The Hawaiian star. [volume] (Honolulu [Oahu]) 1893-1912, 1909-08-03
Claus Spreckels. VIM. q. Irwin
CLAUS SPREGKELS Z Co.,
BANKERS
HONOLULU T. H.
BANKERS

San Francisco Agents-Ths Nevada
National Bank OF San Francisco.
DRAW EXCHANGE ON
SAN FRANCISCo-ThS Nevada Ma
tional Bank of San Francisco.
LONDON-Union of London & Smith 6
Bank, Ltd.
NEW YORK-American Exchange Ma
tional Bank.
CHICAGO-Corn Exchange National
Bank.
PARIS-Credit Lyonnals.
ERLIN-Dresdner Bank.
HONGKoNG AND YOKOHAMA-Tht
Hongkong and Shanghai Banking
Corporation.
NEW ZEALAND AND AUSTRALIA
Bank of New Zealand, and Bank Of
Australasia.
VICTORIA AND VANCOUVER-Ban
of British North America.
TRANSACT A GENERAL BANKING
AND EXCHANGE BUSINESS.
Deposits Received, Loans Made OF
Approved Security, Commercial ant
Travellers Credits issued. Bills OF Elk
change Bought and Sold.
COLLECTING PROMPTLY AC-
COUNTED FOR.
The Hawaiian star. [volume] (Honolulu [Oahu]) 1893-1912, 1909-08-03
INWARD.

Arrive Honolulu from Kahuku, Wal
alua and Waianae-'S:3 a. m, 5:31
p. m.
Arrive Honolulu from Eva Mill and
Pearl City-t7:46 a. M. 1886 a. m,
'1O:SS a. m, '1:4O.p. m. - 81 p. m.
5:31 p. m, 1880 p. m.
Arrive Honolulu from MIA va
1886 a. M, and '5:31 p.
The Haleiwa Limited H0-hour
train (only frst-class tickets 1onored),
leaves Honolulu uevery Sunday at 1923
a. m; returning, arrives in Honolulu
at 1910 p. m. The Limited stops only
at Pearl City and Waianae.
'Daily. TEX. Sunday. tSunday Only.
G. p. DENISON. r. G. SMITH,
Superintendent. G. P. & T. A.
The Hawaiian star. [volume] (Honolulu [Oahu]) 1893-1912, 1909-08-03
CHANGES MADE IN
OLD COLE RULES

NEW YORK. July 17.-Newinter-
pretations of rules for balls out Of
bounds have been made by me execu-
tive committee of the United States
Golf Association. Clause OF rule %
reads as follows
IF player after making a stroke
be doubtful whether his ball is out
of bounds or not he may play an
other ball, as provided in paragraph
/ of this rule But if it be discovered
that the first ball is not out of bounds
it shall continue in play without PEN
llty gEN
The Hawaiian star. [volume] (Honolulu [Oahu]) 1893-1912, 1909-08-03
PAPER

All kinds WRAPPING PAPERS ana
TwINEs, PRINTING and WRITING
PAPERS.
NEUTRALITY-SUSPICIOUS. PAPER q
SUPPLY CO., LTD.
oEo. q. GUILD. General ManRnOF.
Fort and Queen Streets.
Honolulu. PHONE l1O
The Hawaiian star. [volume] (Honolulu [Oahu]) 1893-1912, 1909-08-03
Oahu Railway
TIME TABLE
OUTWARD.

For Waianae, Waialua, Kahuku and
Way Stations-'9:15 a. m. 1920 p. m.
For Pearl City, Eva Mill and Way
Stations-t7:3O a. M, 1915 z. m.
'11:15 a. m., '2:15 p. m, 's:15 p. M,
1880 p. m, i'll p. m.
For Wahiawa-'s;l a. m. and '5:15
p. N.
The Hawaiian star. [volume] (Honolulu [Oahu]) 1893-1912, 1909-08-03
OFFICERS and DIRECTORS.
SUGAR FACTORS
AND
COHESION MERCHANTS
AGENTS FOR

AGENTS FOR
Hawaiian Commercial Il Sugar Com
pany.
Haiku Sugar Company.
Paia Plantation
Mani Agricultural Company.
Hawaiian Sugar Company.
Kahuku Plantation Company.
Kahului Railroad Company.
Haleakala Ranch Company.
Evening journal., 1909-09-22
WHITNEY HAS
COOK RECORDS
But Has Written Nothing
About the Discovery Of
the Pole

BY United Press Leased Special Wire
NEW HAVEN, Cam, Sept. 22.-The
report that Harry Whitney, the local
sportsman has written a letter to his
stepmother. Mrs. Stephen Whitney of
this city in which he stated that DR..
Cook had discovered the North Pole
is untrue, according to a statement
made by Mrs. whitney today. But
two communications have been receiv-
ed from whitney since he left civiliz-
alton. The first was a cable to his
brother law. A. Burdette Hughes. of
this city, in which neither Cooks nor
Peary's name were mentioned. The
last was a letter. dated March 2s.
which Mrs. whitney received about
three weeks ago. while at her summer
home in North Harbor. Maine.
On Saturday, the 18th, Mrs. Whit
ney returned to the city and disclosed
the contents Of the letter TO a repre-
sentative of the United Press In IL
Whitney spoke briefly OF the meeting
with Cook and stated that the explor-
er had left some instruments and re-
cords with him. but he made no re-
ference 70 Cooks discovery of the pole.
1t Is believed, however. that his reason
for not mentioning this was due to the
fact that Cook had asked him to keep
tho matter a secret
Evening journal., 1909-09-22
SEAFORD

Special 10 THE EVENING JOURNAL.
sEAFORD. Del. Sept. 22-James y.
Thompson. sr., is spending the week at
Georgetown.
o. r. Martin. Ira Wright. William and
Milton James have returned from trip TO
Norfolk, Philadelphia and New York
Miss Blanche Cannon who has been vis-
iting in New Haven. Conn, and New
York has returned home.
Miss Mabel n. Heane who has been Wis
iting her uncle. I4uther Hearne, the past
several weeks returned 10 her home in
JenlSintown. Pa, to-day.
Miss Helen wingate returned TO her
home at Dover to-day after a short visit
with her aunt. Miss Jennie Prettyman.
William Rose and Arnold GreenabauH
left for Philadelphia. where they will at.
tend school.
j. A. Morgan, who has been visiting n
Ohio. returned home yesterday.
Miss Margaret and Miss Beulah Mac
Nichol. Of Laurel, who have been spend
ing the week with their sister Mrs. M. Dai
coulbourne. returned home to-day.
Harlan Huston returned 20 Chestertown
Nd. wednesday. TO resume his studies II
the junior class at washington College.
Joseph Cox IS spending the week ir
Philadelphia.
Captain Jack rhorkelson left for Balt
more to-day where he Is a student Of th'
p. and s. College
Evening journal., 1909-09-22
SHOT BURGLAR
SLIDING ON ROPE
Fell Into a Yard And Dropped
Dead While Trying TO
Escape

BY United Press Leased Special Wire
NEW YORK. Sept. 22.-While sliding
down a rope from the top Of a big apart
ment house in the Bronx to an apartment
on the fourth floor, an unidentified burg
lar was shot early to-day and fell a hud-
died mass into the court yard. He man
aged to stagger to his feet and to run for
seevral blocks when he fell dead.
The robbery was daring. a number Of
similar ones have been reported from the
Bronx of late. The man had cut the dumb
waiter rope and then gone to the roof OF
the apartment house. He tied the rope to
vent pipe and slid down Il to the win
dow Of the apartment Of William Rosse. q
civil engineer. AS he sought entrance
through the window. Mrs. Rosse saw him
and awakened her husband. Rose secured
his revolver and ran to the window, while
the man tried TO slide down the rope tc
safety.
Rosse fired three shots at the swayinl
figure. then went down to the second
floor. The mans grasp on the rope gave
way and he tumblod into the court yard
Rose and several of his nelghbors rar
/ into the court yard but the man was gone
A policeman stumbled over his body sew
eral blocks away some time later. A trai
Of blood led from the scene OF the shoot
ing.
Rosse was held pending investigation.
Evening journal., 1909-09-22
RAILWAY SUITS ANSWERED
Defense Of Earle Interstate Railwa,
Plan Filed.


The answers Of the Interstate Railways
Company, the United Power and Trans
portatlon Company and the Real Estate
Title Insurance and Trust Company 70
the suit in equity brought against them
by the Earle plan for the readiustment
OF the Interstate Railways Company,
we're filed yesterday in Common Pleas
Court No. s, Philadelphia. by John @.
Bell and John G. johnson. as counsel.
The answers Of the Real Estate Trust
Company, which was also defendant
in the suit. will be filed within a few
days
The answers filed yesterday are similar
10 each other, and TO tho anser recently
hled in the Jersey court in the suit
brought by -. J.. Moore. in that they
deny practically all the allegations made
by the complainant the American Rail-
ways Company, which company brought
suit as n holder OF Interstate Railways
Company bonds
The answer OF the Real Estate Title
Insurance and Trust Company states
that It does not believe that Interstate
Railways Company Is insolvent and un-
able 20 pay the interest on It's bonds. 70
but AYERS that that company "has suf-
ficient net annual earnings TO pay its
interest and conserve the properties, but
that because of lack OF capital funds, IL
s. unable to make betterments and eX-
tensions, and that the plan IS 90 enable
it 70 forestall the future and out of its
future earnings TO make and pay for
such betterments and extensions"
The answers finally pray that the blu
The answers finally pray that the hli
be dismissed as II Is uniustly sustain cd.
Evening journal., 1909-09-22
.slas. SIS 50 si4Ii7s 20

Totals Sass. SIS 80 si47176 20
In the items OF receipts and disburse-
ments. the balance IN the Farmers Bank
on July ], 1905, was s2s26.6s, and the over
draft on June 80. 1909. was $2s,oi2.s9.
In the receipts. there Is an amount of
s2.lsa.os shown as collected for the account
OF Horace c. Rettew. former Receiver Of
Taxes. All Of these collections we're made
by a Justice OF the Peace. and turned over
to the County Treasurer. Many OF the
items were collected on a basis OF nifty
cents on each 800 OF the assessment. but
should have been collected on basis OF
slxty-nve cents per 500. AS receipts have
been given fos these amounts, we see no
way OF making the assessments IN our
statement agree. unless the Levy Court
should pass a resolution allowing the df-
ference between the amount received and
the amount due.
or the total collections Of county and
poor taxes amounting 20 1898, 22692, $685.
$3.50 was from rural New Castle OF the
amount OF n.fg75 oaphaton tax, $3.50
and all the dog tax were collected from
the same section.
Up until June 80 1909 tho trustees Of the
New Castle county workhouse have re-
duced their bonded indebtedness $4,000
We herewith submit a comparative
statement OF some Of the disbursements
made by the Levy Court during the year
Disbursemev Is were; The first figures
are for iso7-s and the second for lsos-s.
Salaries. S7712423. SS6,a22S3; assessors al
lowanoe, gl7Si.77. s5,6e2.i5 officers Of the
corrt. s5S7ASa. S5,4o6sa; court expenses, 81
S6i32 81 d4el9; magistrates and constables.
S4Ss69i. H.u575; coroner and physicians,
S. $685. s2ss8.23; trustees Of the poor, SS.-
l2LS7J sis.965 70; ,.ilmington hundred, Sll,-
S3S7I H,O9273 Third district, s2bi0.70, 81,
s72Ss: Fourth district, S5SL5O S3,025.95;
Filth district, Ss.esel4; S2.si369; Sixth dis
trlot. SS.s3t.i9 A1l469. Seventh district.
sh.lsfS5, S8,826i2. board Of prisoners, $751;
S2S10. si3.30i65i printing and stationery, SS'-
i2O5S S. S66.26. Totals, S20096S.i5. S226,4l2.S6.
The annual audit Is confined TO the books
OF the county comptroller. county treas
urer. Levy Court and clerk OF the Levy
Court, and the auditors have no power TO
| examine the books OF the collectors in
rural New Castle. It, therefore, is impos-
sible to determine whether or not the bal
ances as shown by the comptroiler's books
to be due from these collectors, represent
the true amount OF uncolected taxes
which you viii notice Is a very large SUN
amounting TO S6S,0ei57. We recommend
that the law be 50 amended as to author
i've the auditors to verify the balances OF
the rural collectors, and reconcile them
with the balances shown by the comptrol-
! ier's books Respectfully submitted,
Charles {. Kurtz,
l.. Scott Townsend,
Committee
Evening journal., 1909-09-22
Talks
on Advertising

q In our first talk on Advertising we decided
that the selection of the proper newspaper was
the first consideration. So we decided to go
right TO the office and find out for ourselves
exactly what is the circulation and who are the
people who read it. In this way would
know the paper that was read by the people
whom you needed 10 reach. Now we know that
paper and are ready TO prepare our copy. You've
decided TO spend certain amount on your adver-
tising and the problem is to get the best results
for the smallest expenditure. Don't start OF
with a rush. Don't spend lot OF money tor
unnecessary space and then find that it's maxi
ing too big a hole in your pocket You'll find
that unless you are advertising an exceptional
SALE it's not altogether what you say, but also
the aim of keeping your name before the pubic.
Q Suppose you're selling shirts. You've been
telling people this for quite some time. Some
morning Jones is going to tear his shirt getting
into It in hurry. and during the day he suddenly
remembers he wants new one. The moment
he thinks of shirts, the name of Snellenburg
pops up in his mind.Why? Just because he has
seen Snellenburg and his shirts in the paper so
many times that one name suggests the other.
He runs around to Snellenburgs and buys
shirt While he is in the store. Snellenburgs
clerk. who is right on the job, shows Jones those
new collars that won't tear at the button hole
and sells him half dozen. Might as well have
a new tie also He buys one. Now this form
of advertising costs so little you never notice it.
II might be called the keeping everlastngy at
it, kind.
q Talking of keeping everlastingly at it." we
think of the Salvation Army. You can remem-
Der. and so can We some few years ago, when
it was as much as mans life was worth to get
up on a street corner and tell a crowd about
higher things. He was nearly always inter
rupted by someone in the crowd And no one
objected. But is this the case to-day? You
know the Salvation Army has won for itself
vast amount of respect and people listen. even
if they don't follow that particular line OF
thought This condition is the result of keep
ing everlastngly at it."
q Now what they have done, you can do also
with your business. You can keep the fact be-
fore the public all the time, that you sell good
merchandise. and the expense will be compara-
lively nothing against your sales. And sales
are results.