The Birmingham age-herald., 1909-02-24
SAFE: I ' PR FIT

These are the watchwords and guiding principles of the worlds greatest financiers and most suc- cessful business men, safety, req sonable safety they demand be- fore a dollar of their money goes into a new enterprise. They do not expect the security of having their gold deposited in safety de- poSit vaults or invested in per cent government bonds. They real ize that only the idle sons of wealthy fathers, the multi-million- aires of the successful Captains of Industry" can afford that lux ury, and are content to use the brains and common sense with which they are erfdowed, to inves- tigate for themselves the safety and prospective value of any busi- ness proposition called to their at tention. The men who act on the interested or prejudiced advice of Friends" in such matters, must forever remain N in the twilight zone' of mediocrity and die in com paratiye poverty.
 The fundamental industries of this country are Agriculture, Man
 
 Mining. Agriculture, while afford ing the guarantee of lifelong support has made but few men rich, and is not available as an investment for capital.
 Manufacturing does afford a splendid field for exercise of skill, energy, foresight and the employ ment of capital, but it has frequent periods of depression, overstocked markets, unscrupulous competition and other difficulties to encounter, which offset the years of prosper ity and reduces profits to very moderate proportions.
 Railroad stocks are favorite forms of investment for the great eastern bankers. who manipulate the market at their pleasure, the interruptions speculators who fleece the public. and the reckless Soldiers of Fortune who hope to become millionaires by a sue cessful turn in Wall Street. What chance have the owners of five. ten. or even one hundred thousand dollars, to hold their own with people like these? It is simply playing against loaded dice.
 Gold Mining is unique among the industries of the world. for the req son that its value never changes. 1t Is not subject to the law of SUD- ply and demand, and it Is not af- fected by panics, hard times. crop failures or any other vicissitudes of the business world. In fact. the misfortunes of other indus tries but increase its purchasing power and enhance the market value of it's securities.
 To estimate correctly the value of a gold mine, it is necessary only to ascertain the nature of the formation in which the ores are found, the amount actually blocked out or in sight. the probable life of the mine. and the net cost of extracting the gold. All these are. in this scientific age. comparative- ly easy to find out. Take the case of the CALIFORNIA CONSOLE DATED MINES CO.,, the United States government itself has sur veyed its properties, reported on their geologic formation, the ex- tent and value of their ore bodies. records of production, etc, etc. and published geologic maps which are available for any one desiring ac- curate information relative to this section of the Mother, Lode dis trict. In addition, the records of the state of California contain evil dence that would satisfy the most skeptical of the value and perma- hence of the Company properties. and reports of the most eminent mining engineers in this country. fully confirms the claim that no other Mining proposition combines so well the prime requisites~~of saSety and profit.
 Do you wish to share in the profits of America's greatest min ing enterprise? If so, invest in first mortgage per cent gold bonds of the Company. with which you secure stock bonus of 100 per cent, or if you desire more de- tailed information regarding the properties call on me at any> time. Wm. H. Short, Fiscal Agent 2104 First Ave, Birmingham, Ala.