The Salt Lake herald-Republican. [volume] (Salt Lake City, Utah) 1909-1918, 1909-12-05

THAT DOESN'T TOUCH US AT ALL. We have almost
many millions invested in factories for making every
part OF our cars others have thousands invested in
assembling plants-many OF which they do not even
own but merely lease
THEY'LL ALL SELL ALL THEY MAKE-No doubt
about that this CompettOn-real competitions
thing unknown in this business today. Three or five
years henee-thats another question.
BUT THE THIRD REASON DOES AFFECT. US-And
that why other makers predicting rise in price
Of EM-F-"3O "-predctons diligently circulated they
threaten to swamp with ORDERS for immediate delivery
condition which, while enviable in respects is not
one to be invited to great degree have had it
during the past year.
THE TIRE SITUATION IS ACUTE-Most acute it has
BEEN Crude rubber has been soaring for the past
sixty days and is quoted at 1929 poundl And not
from artificial but because there is tremendous
shortage of rubber.
especially who were "foxy" they thought, in making
tire contracts at fixed prices when rubber
quoted at % to 81 cents When rubber prices quadped
there was great gee in the camps Of Friends the
Enemy-for they thought the tire maker would be the
only loser. But it appeared the shoe the
other foot Real shortage of rubber there wasn't
enough to go round and those who had bought tires low
must accept compounded tres-or none Compounded
O'Sullivan rubber heels and other refuse
WHERE DO WE GET OFF AT is your natural question
Well, in the position of the who finds himself
with his elevator full in season Of shortage the wheat
crop, Our tires will cost more-but covered
with rubber tresmade from the best Para rubber the
world produces and by the best tire makers know
Morgan Wright 7..&se>-4~z -..-.s
HERE ARE SOME INSIDE FAcTs-gratuitous asser-
tons worth face value, more and you are entitled
to facts on which to base your own judgment.
WALTER E. FLANDERS ANTICIPATED the rubber
situation he has anticipated every other in this
industry with accuracy that has been the marvel Of the
trade He covered" for tires for FIVE years Just as he
covered for other kind OF material that goes into
the making OF a motor car. ~~-.-....
NOW FLANDERS HAS A SUPERSTITION to the effect
that be good unless it is so
made that both parties will be satisfied with it, only
first, but to its very end.
so HE MADE HIS TIRE CONTRACT, not at a fixed
price per tire but in such that the price Of tires
Auctuates with the markets for crude rubber Sea Island
anteed himself good tires and left incentive for the
tire maker to skmp the quality should rubber
pectedly advances 1t has
NOT THAT ANY REPUTABLE TIRE MAKER
WOULD, you understand We wouldn't accuse them of
anything like that Butwel to fill Of the tire
tracts made four months ago. present prices of crude
rubber, would break Standard Oil efectualy than
Kellogg of Minnesota. Besides it's now question of
which makers will get tires at all and beggars can't be
choosers. They are begging for tires-any old kind of
tres-and since the rubber won't 90 round there's only
thing left the tire maker-compound best he
FLANDERS WAS ABLE BY HIS PLAN to not only
the quality of tires with which all Sudebake
will be equipped but to make the contract that get
first call the output only of Morgan Wright fac
Rubber Goods Company of America-whch gets 500 Of
all the crude rubber that comes to America.
THAT'S WHAT WE CALL "FOXY"-making contracts
that two-sided which provide for any change
may and at the time guarantee always the
highest quality of materials. We covered we said
before, for FIVE years all materials and contracts
such that above described What other had
either the foresight the capital anticipate that far ahead?
WE MANUFACTURE EVERY PART from the Pig Iron
and the Steel Plate the finished car-not only motors
aes and all other mechanical parts but bodies and tops
and storm fronts. All sold with the Studebaker label
and its equipment. Magnetos tires and radiators
made by speciaists-and secured against all
contingencies in the way tires We get our
requirements and get the best.
PRICES OF ALL MATERIALS-Stee, aluminium copper,
bearingalloys etc, have advanced considerably
the prices we paid for those which still working
up in the first 1900 cars-bought, you'll remember at
panic prices in the panic times of 1907 Nearly 1900 now
in hands of Balance will be finished February
Equipment-Oi and Ga.
Lamps Generator and
ID a ~OO Tube Horn
MAGNETIC
+. y. b. Detroit Included-Of Course