davidaulloa/AmericanStories huggingface dataset:
The gold leaf., 1909-11-04
Talks ON ADVERTISING
XIV. Interest
and Desire
By Henry Herbert Huff

COPYRIGHT AMERICAN ASSOCIATION
Mr Business Man, securing the readers you
must hold until have had your Interest and desire
closely related The introduction the few paragraphs
cedng the description is the place these feelings
Put outside information your introduction Give your
readers something original Advertising of goods
SALE The public such information and will read it if
interesting Study the trade journals and catalogues Study
goods Learn how ad the brands and qualities their
Grow enthusiastic what have sell and
readers through the ad Tell all the latest fashion
The anxious for it. Sandwich it between your MILL
merry and dress goods items Tell all the comforts furnace
would bring to homewhat their think of them Speak
Of the deiciousne and healthfulne of your breakfast
food Tell how it made and what contains There
hundreds Of facts about the goods that the public
would like to know Avoid technical Suggest
for old things and the advantages of using products
Don't let mody prevent speaking yourself goods
your store 1t will help make take
your store and draw them closer to you.
And to DESIRE Il is the shortest road
book Price fades when well aroused You
the buyers attention what he going get money
rather than what he to Make him goods II
the want not already bus mind must CREATE
gest the most original for goods Suggest conceivable
which it will be the advantage to possess the
article People often do realize their reminded
happy suggestion through the ad has resulted sale
that might not otherwise have been made.
Last week when was in here well dressed young
in and bought shaving brush He you ten dollar bill
take his change FROM and you counted without
word Do you realize Mr. Man. the opportunity you
missed? If had suggested that he your of raors
if the he had wasn't giving satisfaction, you had called
attention to those sos showing pocket
knives there had merely inquired If there
thing es might have had bigger that bill Through
the advertisement reach in the way"
The gold leaf., 1909-11-04

polar gateway to its sweep of the
northern ice at midnight From tL,'
end of the polar night late in Febru-
ary to the first of the double days and
midnight suns we had forced trail
through darkness, blood hardening
temperature and over leg breaking ir
regularities of an unknown world Of
ice to an area 200 miles from the pole.
The Midnight Sun
Now we had the sun Enthusiastically
at midnight, and its new glory was
quite an incentive to our life of shiv-
ers. Observations on April S placed
camp at latitude sc degrees 36 min
utes, longitude 94 degrees minutes.
In spite of what seemed like long
marches we had advanced only log
miles in nine days. Much of our nard
work was lost in circuitous twists
around troublesome pressure lines and
high, irregular fields of very old ice.
The drift ice was throwing us to the
east with sufficient force to give us
some anxiety. but with eyes closed to
danger and hardshipS the double days
of fatigue and glitter quickly followed
one another
The temperature. ranging between
SO and Al degrees below zero F, kept
persistentiy near the freezing point of
mercury, and, though the perpetual
sun gave light and color To the cheer
less wastes. we We're not impressed
with any appreciable sense of warmth.
Indeed. the Suubeams seemed to make
the frost Of the air pierce with a more
painful sting.
There was weird play of orgies,
seemingly most impressive at this
time-cloudS of steam rose from the
frozen seas. In marching over the
golden glitter snow scaIdS the face.
while the nose is bleached with frost.
The sun rose into zones of fire and set
into burning fields of ice. but with
pain we breathe the chill of death.
In camp grip of the knife left pain
full burns from cold metal. TO the
frozen finger the water was not. With
Wine spirits the fire was lighted. while
oil delighted the stomach In dreams
heaven was hot. the other place was
cold. All nature was false. We seem
ed to be nearing the chilled Iame of
new hades. In our hard life there
was nothing genuinely warm. The
congenial appearances We're all decep-
tion, but death offered only cold COM
fort. There was no advantage in sui
eide
"'e should have enjoyed this curious
experience, but with endless bodily
discomforts, combined in aching mus
cies and an overbearing languor, there
could be no real joys from the glories
Of nature. The pleasure was reserved
for aNlater retrospect.
We now changed our working hours
from day to night, beginning usually
at io and ending at z. The big march,
The gold leaf., 1909-11-04
FIFTH INSTALLMENT.

~ YER the newly discovered coast
lines was written Bradley Land,
" in honor of John r. Bradley.
the benefactOr of the expedi-
tion. AS we passed north of this land
there was nothing substantial upon
which to fix the eye.
There was at no time a perfectly
clear horizon, but the weather was
good enough to permit frequent nauti-
cal observations. The course was lined
on uninteresting blank sheets, but
there were elusive signs of land fire.
quent enough to keep up an exploring
enthusiasm.
Thus day after day the marches
were forced, the incidents and the pO-
sitions were recorded, but the adven-
lures were promptly forgotten in the
mental bleach of the next days effort.
The night OF April was made notable
by the swing of the sun ut midnight.
For a number Of nights it made grim
faces at us in its setting \ teasing
mist. drawn as curtain over the
northern sea at midnight, had given
CuIEOuS uuN uHtdScS lOI tclcSlidl StuS-
ing; settling into this haze. we were
unable to determine sharply the ad-
vent Of the midnight sun, but here was
a spectacular play which interested us
immensely.
Now the great bulk was drawn out
egg shaped. with horizontal lines
drawn through it. Again it was press
ed into basin with flaming fires,
burning behind a curtain of frosts;
blue at other times, it appeared like 4
huge vase, and it required very little
Imagination to see purple and violet
flowers.
The change was often like magic,
but the last display was invariably
face-distorted faces of men or ami
mails were made to suit our fancy.
We had therefore followed the suns
northward advance-frOm its first peep
at midday above the south ice of the
The gold leaf., 1909-11-04

steady working survivors. Owing to
the food limits and the advancing sea
son we could not prudently continue
the outward march 4 fortnight longer
We had dragged ourselves 300 miles
over the polar sea in twenty-four days.
Including delays and detOurS. this gave
an average of nearly thirteen miles
daily on an air line in our course.
There remained an unknown line of
160 miles before our ambitions could
be satisfied. The same average ad-
vance which we had made on the pack
would take US to the pole in thirteen
days There were food and fuel enough
to risk this adventure
Work and Observations.
In the diary of the succeeding days
doings there appear numerous tatu-
lations of work and observations. In
the new cracks the thickness Of the
ice was measured. The water was ex-
amined for life. The technical details
for the making and breaking of ice
were studied. and some attention was
given TO the attitude of uplifted and
submerged Irregularities.
Atmospheric, surface water and ice
temperatures were taken. the barome-
ter was noted, the cloud formations,
weather conditions and ice drifts were
tabulated There was continuous
routine of work which does not appear
here. 1t belongs to the specific details
of the history of the exploration,
U-lJjpi, will in hn lat
tion of scientific data.
This work. like the effort of the foot
In the daily drive of duty, became
more or less automatic and does not
at any time enter as an active part Of
the story. AS we now run along over
seemingly endless fields of ice the
physical appearances come under
possible signs of dangerous failure in
strength, for serious disability nov
meant fatal termination.
\ disabled man could neither con-
tinue nor return. but esery examina-
ton gave another reason TO push bI.
man endurance to the limit of the
strain of every fiber and cell. The
hard work which followed, under an
occasional burst of burning sunbeams.
brought intense thirst
Soup a Luxury.
Forcing the habit of the camel, we
managed to take enough water before
starting to keep sufficient liquid in the
veins for the days march, but it was
difficult to await the melting of the ice
at camping time.
In two sittings-evening and morn
ing-each took an average of three
quarts of water daily. This included
the tea and also the luxury of an oc.
casional soup. There wasw water about
everywhere in heaps, but it was in
crystals, and before the thirst could
be quenched several ounces of pre.
The gold leaf., 1909-11-04

es and prolonged hours Of travel with
which fortune favored US earlier were
no longer possible. Weather cOndi-
tions were more important in deter
mining the days run than the hands
Of the chrOnOmeters.
When the storms threatened the
start was delayed, and in strong blows
the march was shortened. but in one
way or another we usually found a
few hours in each turn Of the dial dur
ing which march could be forced be-
tween winds. 1t mattered little wheth
pr we Travelled night or day-all hours
and ali days were alike to uS-fOr we
had no accustomed time of rest. no
Sundays. no holiday, no landmarks or
miIepOsts to pass. To advance and ex-
pend the energy accumulated during
one sleep at the cost of our pound of
pemmican was the one sole aim in
life.
The observations Of April IL gave
latitude 81 degrees 20 minutes. longi-
tEde % minutes 10 seconds. The pack
disturbance of Bradley Land was less
ment The fields became heavier. lar
ger and less crevassed. Fewer trou-
blesOme old foes and less crushed new
ice were encountered. With the i'm
proved conditions the fire of racing
spirit came for brief spell
Passing Highest Reach.
We had now passed the highest
reaches of all our predecessors and
had gained the inspiration Of he far
thest north for ourselves. The time
wrS - h"'' if"rrver. to consider seri
,.... t..t a., o.. uf an early return.
Nearly half of the food allowance
had been used. In the long marches
supplies had been more literally used
than anticipated. and now our dog
teams were much reduced in numbers.
A hard necessity had forced the cruel
law Of the survival of the fittest, for
the less useful dogs were fed to the
The gold leaf., 1909-11-04

THE HANS EG1DE wRICH CARRIED DIR.
COOK TO DENMARK.
east and west had vanished. 1t was
south in every direction, but the COM
pass, pointing to the magnetic pole,
was as useful as ever.
Though overjoyed with the success
of the conquest our spirits began to
change on the next day after all the
observations had been taken and the
local conditions were studied. A sense
Of intense loneliness came with care
full scrutiny of the horizon. What a
cheerless spot to have aroused the am
bition of man for so many ages! End
less fields of purple SHOWS! No life, no
land, no spot, to relieve the monotony
of frost! We were the only pulsating
crea lures in dead world of ice.
On April %, 1908, DR.. Cook began
the long return march. With fair
weather, good ice and the inspiration
Of the home run long distances were
at first quickly covered.
With good deal Of anxiety Cook
WdtCueu Tue udily lcuuSIoA VI enS
food supply. 1t now became evident
that the crucial stage Of the campaign
was to be transferred from the taking
of the pole to a final battle for life
against famine and frost. Early in
July farther southward progress be-
came impossible, and in quest Of food
he crossed the Firth Of Devon into
Jones sound. On Feb. 1S, 1909, the
start was made for Annootok. With a
newly prepared equipment the Green
land shores were reached on April Is.
Here DR.. Cook was greeted by Harry
Whitney and anxious Eskimo friends.
To facilitate an early return he moved
southwark to the Danish settlement
and reached Upernavik on May 21,
1909.
The gold leaf., 1909-11-04

realized. The race or centuries was
ours. The flag was pinned to the Gov
eted pole The year was 1908, the cay
April q.
The sun indicated local noon, but
time was a negative problem. for here
all meridians meet. With step 1t was
possible to 60 from one part OF the
globe to the opposite side-from the
hour of midnight to that Of midday.
Here there are but one day and one
night In each year. The latitude was
90 degrees, the temperature -3S.1. the
atmospheric pressure 1888. North.
The gold leaf., 1909-11-04
IMPR WE'D SERVICE
= L a Is q a RI
10 Atlanta, Birmingham, Memphis, Kansas
City, Denver and Points South and West

to rmngh
and ycoacho No
m on No
o
Dining all nmeas.
THROUGH TRAIN SERVICE
Between Wilmington, Charlotte, and Johnson City, Tenn
and New Sleeping Car Service Between
Hamlet and Wilmington.
The gold leaf., 1909-11-04

NOS train between Wilmington
Wilmington arriving a
o or No
nfor Durham AM 24OP
Henderson AM 745P
For tables Booklets ELMoRE k
CBRfM
snoutb Va
The gold leaf., 1909-11-04
Cooks Own Story Of the
Conquest Of the Pole.
The Most Absorbing Description Of Adventure Ever Written

North of Bradley Land-Amazing Sensations of Dr..
Cook and His Companions Midnight Sun
Passing Highest Reach-Work and Observations
Air Line Course-Where Madness Sits-The Pole at
Last-Amid Singing of Eskimos and Howling of
Dogs Explorer Reaches ''Big Nail''-The Same Ex
panse of Moving Seas nf Ice Which the Party Had
Lived for 500 Mles-The Dream Realized
The gold leaf., 1909-11-04
A jewel is FOUND IN FUEL

that is bought from Poythfess
coal yard. If you knew the eS'
celIent qualities Of the IA
nawha coal you would never
think of ordering any other
kind. When you buy it here
you get black diamonds, shin
ing, clean and full of carbon
the all-coal coal is what you &C.
from Poythress'.
]. s. POYTHRESS.
The gold leaf., 1909-11-04
BY DIR. FREDERICK A. COOK.

b, New York Herald Company Registered
With Copyright Act Copyright
Mexico of the Republic of Mexico. All Rights
FIFTH INSTALLMENT.
The gold leaf., 1909-11-04
GOT OFF EASY.

Biggs-I think marriage is a lot
terry.
Jiggs-Well, you're lucky IL you
only think so.
The Wenatchee daily world. [volume] (Wenatchee, Wash.) 1905-1971, 1909-03-16
FILED SENSATIONAL
DIVORCE SUIT
PHILIP MILLER SUED FOR SEPA-
RATION AND DIVISION OF
PROPERTY BY HIS WIFE, LENA
MILLER.

One of the sensational matters of
record at the courthouse this week
was the complaint filed by Mrs. Lena
Miller against her husband, Philip
Miller, the pioneer resident of the
valley.
The complaint was filed March 6.
Charles s. Gleason, of Seattle, and
Judge Griffith, of this city, appear as
attorneys for Mrs. Miller. The COM
plant recites that the plaintiff is
without means to prosecute the suit
and asks that the court make an or
der directed against Philip Miller for
the payment of the following
amounts: $3.50 for support and main
tenance to be paid on the 18th OF
each month during the tendency of
the suit; $500 before April 1 to be
used as attorney fees in the suit;
$500 for witness fees in the suit.
Judge Grimshaw made the order to
this effect.
The complaint recites that the
plaintiff, Lena Miller, became the
wife of Philip Miller January Is,
1898. There have been no children
as an issue to the marriage. The
defendant is alleged to be of an ex-
citable, irritable, secretive and miser-
ly disposition and is given to the ex-
cessive use of intoxicating liquor. The
plaintiff recites that she is not al
lowed money sufficient to properly
dress herself or maintain her house
in Seattle. She alleges that in the
past three years she has not had to
exceed 800 worth of clothing,
though she claims that the COM
munity property of herself and hus-
band furnishes fine revenue.
The complaint fixes the community
property at approximately 100000,
divided as follows: Hotel Chewawa,
Wenatchee, 100000; Terry avenue
business property, Seattle, $4,000;
residence property, Seattle, $4,000;
cash and secured notes and mortgages
on property sold in this valley, $115,-
000
The complaint asks for divorce
and an equal division of the prop
erty. 1t is likely that the case will
come up at the coming term of court.
The Wenatchee daily world. [volume] (Wenatchee, Wash.) 1905-1971, 1909-03-16
At Christian Church.

The subject of the sermon OF
Evangelist Adams at the Christian
church tonight will be, "The Life
That Tells A large audience was
out last night and listened attentive
ly to the sermon. The interest Is fine
for the beginning of the meetings.
Mr.. Adams is an earnest and inter-
esting speaker. The singing is in
spring. The public is cordially in
vited to all the services.
The Wenatchee daily world. [volume] (Wenatchee, Wash.) 1905-1971, 1909-03-16
MANY MALAGA
LOTS SOLD

The following sales are reported to-
day by the Malaga Red Apple Real
Estate company:
Two lots in Malaga to Miss Flossie
Webster, $40.
Two lots in Malaga to L. R. Tice,
$120.
Two lots in Columbia Heights Sec
ond addition to Seattle to A. B. Nit
chell, Entiat, $1,000.
Fifteen acres of the Hanan farm
near Malaga to Henry Garrison. Mr.
Garrison will begin the improvement
of the place at once. He has already
ordered the lumber to erect build
ing. The consideration in the sale
was $500.
REIMBURSEMENT ten miles up the
Entiat river, belonging to A. B. Nit.
chell. Price $1,000.
The I. M. Derifield place of 20
acres southeast of Malaga to w. R
Prowell & Co. The consideration was
$4,000.
The Wenatchee daily world. [volume] (Wenatchee, Wash.) 1905-1971, 1909-03-16
NEW YORK DEHUMANIZED
Lack of Proper Recreation Injuring
Both Old and Young.

1.-The population of New York is
slowly but surely degenerating, de-
clared Rev. J. P. Lichtenberg, of the
bureau of social research, in his adj
dress on ''The Place of Amusement
| in Maintaining HEALTH" at the West
Side branch of the Y. M. G. A., "ani
one of the greatest factors in that de-
generation is the lack of healthful
recreation for both young and old"
with the boy, play is an absolute
necessity, and he will play, no mat
ter what obstacles are put in his way.
It's not the fault of the boy if no
Fairgrounds are provided for him
he will make his own playground,
even If there is window in the way
There is no question but that play
is of benefit to a boy. When he joins
a play group he Immediately learns
lessons which will be of use to him
when he assumes the duties of citi-
zenship-how to take hand in af-
fairs of common interest, how to re-
|spect the rights of others and how to
adjust himself to his surroundings.
Under present conditions, the boys
of our city do not get a square deal.
No provision is made for their play,
and when they impress the street in
to service they are arrested and hailed
to court like criminals. They are
treated like criminals, and they think
themselves criminals. They are be-
ing actually driven into criminality.
But it is not only the children
who suffer. The right kind of physi-
cal recreation is woefully needed by
adult brain workers as well. These,
who do not use their bodies in daily
work, are drawing further away from
nature. They are being dehumanized
To my mind, the most important fac
tor in the vast number of divorces, |
suicides and cases of insanity is the |
lack of the right kind of play. We
are marching on the double quick |
and some are bound to fall by the
wayside''
The Wenatchee daily world. [volume] (Wenatchee, Wash.) 1905-1971, 1909-03-16
LIMITS DRINK
ING ON TRAINS
NEW CRIMINAL CODE CURTAILS
BOOZE DRINKING TO DINING
AND OBSERVATION CARS.

When the revised criminal code be-
comes effective 1t will be unlawful
for railroads to deliver or for passen-
gers to drink liquor in any portion
Of the train except the buffet, diners
or observation cars. The bibulous
patron who gets aboard with bottles
in his pockets or baggage will be liza
BILE to arrest If he drinks from his
supply in the coaches or smoker.
This provision will be appreciated by
the decent portion of the travelling
public In the past 1t has been a
common sight in even the first-class
coaches to see some swine guzzling
booze from bottle, as though he
could not survive his journey with
out frequent potations. 1t will now
be up to the railroads to make pro-
vision for dispensing liquor to pat
rons, so that the parched one who
ride in ordinary cars may be saved
from dessication and death aboard.
If the railroads covet the two-bits OF
the drunken logger and others Of the
low brow classes they will have to fit
up a bar, and the stuff will have to
be bought and consumed there. This
provision of the code may be class
legislation, but it makes a distinction
of sort that Is approved by public
sentiment. The passenger who rides
in the Pullman, feeds in the diner and
observes in the observation car may
be no more entitled to his liquor than
the passenger who rides second class,
but he generally behaves himself.
drinks from a glass instead of bot
tie, and is not arbitrarily confined to
the narrow limits of a coach seat
to spew an offensive breath upon fell
low passengers who must sit near
him. The more aristocratic traveller
has room in which to dissipate his of.
Tense and offended fellow passengers
have room for escape from him. The
law makes it the duty of trainmen tc
enforce this provision, and the pas.
senger, whose protest against an Of
fender. is ignored, will have recourse
against the railroad company as well
as against the offending passenger.
The Wenatchee daily world. [volume] (Wenatchee, Wash.) 1905-1971, 1909-03-16
BUSHES BRIDGE
OVER COLUMBIA
PRESIDENT OF NORTH COAST rs
SUES ORDERS TO CONTRACT
ORS TO FINISH CROSSING NEAR
KENNEWICK.

Orders from Robert Strahorn,
president of the North Coast Railway
company, to his contractors on the
Columbia River bridge of that road
four miles below Kennewick, are to
finish the structure by October / of
this year.
The Puget Sound Bridge & Dredg-
ing company of Seattle has the con-
tract. A force Of 200 men is now
at work on the crossing, assembling
scoWs, tug boats and other supplies
needed in the construction of the
twelve masonry piers. This force
will be doubled between now and
July /.
The orders to the contractors pro-
vide, according to statements made
by railroad men who are watching
evnts in the Columbia river valley,
that the structure shall be ready for
the operation of trains by October 1.
No small significance is attached to
this fact, in view of reported utter
ances of President Strahorn to the
effect that work at various points
along the line of the North Coast is
being held up by alleged dilatory tao
tics on the part of the Northern Pa
cific. Just why Mr.. Strahorn should
desire the rails laid fast enough to
enable him to run trains from Pasco
and Kennewick across the Columbia
river towards Walla Walla by Octo-
Der 1 is not understood in local rail-
road circles.
There will be twelve masonry piers
in the Columbia river bridge of the
North Coast below Kennewick. Work
will be rushed with all possible speed.
The steel and iron work for the
structure has been ordered some
weeks and is now being shipped to
the coast from eastern plants. The
drawbridge will be 290 feet long. The
bridge itself will be approximately
1900 feet long.
The duration of the period of high
water in the Columbia river during
the coming summer will be factor
The Wenatchee daily world. [volume] (Wenatchee, Wash.) 1905-1971, 1909-03-16
From Surry, North Dakota.

Ed. Long, Chas. Funderburg and
o. v. Sellers, are recent arrivals here
from Surry, North Dakota. Professor
Hostetter, of the city schools, is on
the road and will be here in few
days to also make this valley his
home.
The Wenatchee daily world. [volume] (Wenatchee, Wash.) 1905-1971, 1909-03-16
Olympia Arrivals.

0. M. Patterson, Pretty Prairie
Fred d. Rice, Brewster.
w. Chapman, Cashmere.
w. Fl. Halferty, Cashmere.
Allen Witsit, Winthrop.
w. H. Harrison, Spokane.
James A. eKane, Wenatchee.
J. w. Dutor, Chicago.
H. L. Quincy, Chicago.
C. F. Bishop, Jr., Seattle.
The Wenatchee daily world. [volume] (Wenatchee, Wash.) 1905-1971, 1909-03-16
World Building, End Floor
Phone 1912

Ohio, with his wife, is one of the re-
cent arrivals here, AMI he is here to
stay. He has been for several years
past the Bellsville agent for the
Baltimore & Ohio railroad. He is
from the old home of c. A. Leedy.