The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1909-09-28
loveman. Joseph G Loeb.

The display windows of Loveman, Joseph
& Loeb's immense emporium yesterday
were not so festive perhaps. as they
were IN the spring. when the array of
fashionable novelties, gowns and hats
were shown against a background of
spring blossoms, but they were more
pleasing and more helpful to the woman
who studies the fashionable models in
the windows for pointers as to the
selection of her own wardrobe. Things
were not SO profusely massed and as
consequence the superb toilettes were dis
played to better advantage.
Handsome plants used throughout the
store in all departments indicated a gala
occasion. Tall palms and rubber plants
with a drapery of foliage relieved the
commercial aspect and gave a holiday
air to the whole establishment. The en-
trance to the store was exceptionally at
tractive. The large plate glass cases were
filled with the rarest laces and rich trim
mings. duchesse, rose point and the
heavier 1aces over soft chiffons, with a
hint of color given by soft rosettes, pas
tel or silver blossoms. The laces and
trimmings have never been so handsome
as this year. Some of them displayed
in the windows were regarded with ad-
miration and wonder by the beauty-loving
women who examined the windows. They
far exceed the trimmings of last season
in beauty and richness. Jewels of various
colors and characters are interviewer pro-
fusely with gold threads and sequins,
and the effect is one of brilliance and
richness. Garnitures which provide the
entire trimming for a gown are eXhib-
tied to match any of the exquisite tints
which are TO be in vogue for the smart
afternoon and evening gowns of the win
ter. There are those to be used with the
white costumes scintillant with pearls,
gold embroidery and crystals. The jet
ones are the most gorgeous ever brought
out They are developed in hand en-
brodered designs and imported princi-
pally from Switzerland. One of the most
gorgeous costumes admired by visitors
yesterday was a black net embroidered
in cardinal sequins. It was laid over a
foundation of cardinal tinted silk and
the effect was brilliant suggesting a
name. Inc DldCk COSTUME rs nloIt pup
ular than ever and some of the most
stunning hats are brought out to COM
plete the effect. Rich plumes and scin-
tillant jets in combination on some of
The figures which are arrayed in them
TO show the effect TO the women who
are buying present an appearance of mag
nihcence.
The dress goods department is revela-
ton as to the endless variety of ma
terials that are considered correct.
Broadcloths and cashmere de soies are
considered the very best in afternoon and
evening toilettes, while for the street
are shown the most elegant broadcloths
in deeper shades syith the striking dag
onal cloth which promises to be adopted
as a favorite for the service frock Prob
ably the two handsomest robes in the store
were shown to two shoppers yesterday
morning. They have already been sold
TO two Birmingham women and are ready
for the modiste. Both are the handsom-
est of Swiss embroideries and represent
something more than $500 each in cost
before being sent TO the sewing rooms.
One is the richest of gray shades, en-
broidered in heavy pattern of soft flow
ers around the bottom to hang in rich
drapery and train. Above this it is
studded thickly with pearls and silver
beads. The gown, like many of the pat
terms shown in this department, is in two
pieces the one for the skirt and the