New-York tribune., 1909-12-26
XLvI
London. December 10

The owning or leasing Of several houses
- an English habit which is no Longer
cauancd 10 great land owners who have
inherited their possessions. Many men
whose success In life is their own adopt
ne custom. Among many instances 7 VIII
take one. FOR other reasons than house
owning. the late Lord Glenesk. who
had az one time a lease 81 InVercauld.
thc nnc place belonging - the Far
ouharson family. There. as later az Glen
much be liked 20 gather q sends about
aim auc there VAS each year q success
son % parties. Tn the beginning Mr..
Rcrthwick. he became successfully Sir
Alcerror Borthwick ana Lord Glcnesk.
His name and his wife's connect them
selves with many social memories in
scotland. IA London. where the house in
Piccadilly Vas long a brilliant centre,
rnd in Cannes. where they occupied in
ths winter a chateau az The California
end or the town. ia beautiful grounds
tcuch.ng on the sea. They had also for
some wears hat square red brick house
o. Hampstead. on the edge OF the heath
near John o. Groat's castle. with a little
lano and = brick wall about IL, and there
fhev entertained OF a Sunday during part
~ the season. Both had the art 81 hos
Vitality and the secret of social life by
which J mean the secret OF translating
gerc hospitality into happiness for
others.
ar B0rJhwick inherited The Morning
Post" from his father. some forty or hfty
wears aeo-l suppose more than that. but
have no dates. u was then three
penny paper-six cents on each of six
days os INC week. 40 Englishman had
ever tAen thought of a sunday edition of
a aaily paper: nor has since. There are
sunday papers IN London. Of which one,
The Observer" is a supremely able
'ou-nsI. bur they are published one and
al on SUNDAYS only. When The Morn
ing Post" passed irto rho hands OF It's
late proprietor the penny paper had a.
rsa6y made IT'S appearance, though not
ths halfpenny. The future. Il Was
Thought. belonged 90 the penny, but The
Morning Post" liies The Times" was
supposed 10 belong 20 "a special class. II
vas the organ of the fashionable world.
Yoe went % II fo- al that fashionable
intelligence now supplied, more or less
completely, by AL papers. II was the one
newspaper which lay on the table 81
every drawing room In Mayfair and Bel-
erakia. and a. every country house
throughout the kingdom II Was respect
able. dec0r0us. conventional and dull
Tf rr5 little news eNcert what came 10
tt through Reuter- and other news agen-
-fas There were flashes o. viKaCity
vhen Young BorthWick went 20 Paris.
r,ry he underst pod. and sent home
srarklug letters-whiCh were tho most
read1hIe things in the paper, and a.
vrr-s seemed "a little out - place. IL
vas ar organ o. Conservatism, but the
klns or Conservatism eXpounded IN It's
editorial columns was more orthodox
nan inspiring. II had , moderate cir
suia-ion. and its net yearly profits were
r.t fs- frorn S3oVf'
WIEN AIr. BorthWick came into con
80 ~ rhis property--not 81 first, but
not -rerv long cfts--he conceived the
uouon q turning il into penny paper
p was be who told me the story. lie
rad originality and ne had courage, but
5a vas also q man who sought advice II
Ersst enterprises. and he talked this
seherne over with many men of expert
snee tsr greater than his own. He said
a. ne later.
"Cne and all. they advised me against
o. one and ALL they thought u spelled
rluu. or. II not ruin, a great risk 70
valusbls though not great property. and
me certainty of loss. They told me
should inevitably forfeit the support or
the classes a. whom The Post had al
wavs appcsled, and that ] should not
gain new subscribers from other classes
ir numbers sufficient 10 make good these
losses should Jose not only readers but
Hdrtrrlsers. Tor the advertisers in The
Posi- were largely the West End trades
people. VINO desired 70 reach their West
UHl uatrous 7 should lose the political
authority which was based on the sup
rori of Tie privileged CLASSES. In short,
q penny Morning Posi- was inoonoeiV-
abla and uuthinkable from any point ot
view whatever"
- su of which Borthwick listened
~ considered every argument and OBJ
lectou snd protest laid before hinl. But
h- was one Of those men Who regarded
fhe opinions of other men not as author
i'stus but a. the material Tor forming
f.s own opinion, and he summed the
vHai- story mp in a sentence.
Livery journalist and every man of
business whom ] consulted was opposed
ic tls change. and finally took my de-
cis.gu Lo make The M0rniag Post
penny paper in tire face of a unanimous
rfmoustrance by friends and experts of
sI kinds
When -0rthwick told re this some
wears had passed since the change had
been made. He said:
I'm the first year the profits Of the
paper doubled. In tho second they had
reached 100000 By THE hfth the
amount was SlJ00e0.
And - IL went on until the annual
net income 81 The Morning POST" was
Npt~H,-ten times what a had been al
me price ~ threepence. n continued 20
he the organ ~ the classes: not how
ever refusing 10 accept that Tory De
laecracy of which Lord Randolph