Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1909-01-29

B0ARDMAN KICKS
THEN BOOSTS
Continued from page seven)
thousands of correspondents are "puffs
and advertisements must be avoided.
Exceptions are made to this rule, how
ever, in sensational cases. For instance
in cases of murder or suicide the doc
tors called are mentioned by name and
their opinions quoted for the reason
that they become important witnesses.
In the Pell case recently the T.-R. men,
toned Drs. a. G.. Conaway and W. s.
Devine and also the undertaking par
lcrs of Simkins & Estel. Likewise in
sensational court trials such as murder
trials, divorce proceedings aid the
more important civil cases which are
of sufficient public interest to be feat
ured as big news, the names of attor.
news are mentioned. For instance in
the Anna Wiese trial Attorneys Car
ney, Caswell and Binford were repeat
edly mentioned and in the Pell case
Attorneys Bradford and Burnham We're
prominently mentioned. All lawyer
has to do to work. the T.-R. for free
advertising is to become attached to
the sensational cases.
SO it was in the Toler case. Tom
Ffealy was mentioned first because of
established newspaper policy as to
murder cases and secondly because
Tom Healy was a prominent man in
state politics. When the poor fellow
died a few days ago his funeral was
attended by public officials from all
over the state. However, Tom Healy
received no more mention In this case
than did the local attorney, Egermayer,
and Tama county's attorney Stiger
who appeared for tbe be t ucEE9h es sflJ msn
Is BE in this case
1t is matter of sincere regret with
this newspaper that Mr. Boardman or
any other citizen should fail to appre-
ciate how much effort and space are de-
voted by the T.-R. to the booming of
Marskalltown. Not single issue ever
goes to press that Marshalltown is not
doomed in some way. The letter to
Mr. Boardman was a request to help
the T.-R. boom Marshalltown. 1t is
true that all of its citizens are not
mentioned by name all the time, FREE
of charge, but within the present
month has appeared in the T.-R. one
third of a column of free news-adver-
Wards stock, one column of free
news advertising regarding Odeon
theater improvements, half a column Of
free advertising regarding an en-
largement of the Kreutzer & Wasem
plant, nearly column of free news
advertising regarding the pottery plant,
half column of free news advertis-
ing regarding the Western Grocer COM
panys improvements, part of a column
of free news advertising regarding ].
E. O'Brien's new shoe store. These are
only incidents Every merchant knows
and every manufacturer knows that
when new stores are opened, buildings
erected, factories extended, ETC., s.ews
of advertising value is given
free of charge, but when the merchant
wants to boom the brand of shoes he
sells or the quality of his oil, the
Times-Republican replies "That is adj
Here are our rates"
With quasi-public enterprises a
line is clearly drawn. The county fair
was organized very much by means
of free publicity in the T.-R. and is
so sustained in part, paying only
when it uses display advertising to
was raised largely by free publicity in
2 II "
only when it advertises its ticket sales
for a lecture course. The savings and |
loan association was organized to the I
same extent and is being promoted by
free publicity in the T.-R., paying for |
nothing but it's official notices, and !
Lawyer Hayzlett has been mentioned |
free of charge. Interurban elections
nave been twice carried with the as
sistance of free publicity in the T.-R.,
The promoters paying only for what
he newspaper was unwilling to print
IN its own responsibility. These are
not incidents of exceptional public en-
erprise, but merely cases of estab-
ished policy among legitimate news
"a pers.
Mr.. Boardman asks "Is it not the
policy of your paper not to mention an
Individual or a business in Marshall-
own without pay?" The reply can be
ound in the daily news pages.
Again Mr.. Boardman does this paper
IN injustice by his insinuation that the
mpanies in which the T.-R. editor is
interested are especially
avored The facts are that the Len
INK Furnace company believes in adj
,ertising and pays regular card rates
or every line of publicity it receives
n the columns of. the T.-R, which,
lnder the newspaper rules, would be
harged against any other concern in
own. This is done because it is
light, and because it is the only way
o equity as between one set Of stock
folders and another set of stockhold-
RS, only one Of whom holds stock in
10Th companies.
The problem before the public utility
Which Mr.. Boardman sees in the news
'aper Is to publish the biggest and
est newspaper that can be published
n Marshalltown and pay a profit. In
his respect even Mr.. Boardman will
Omit that the T.-R. differs from some
Their public utilities. In order to do
his an enormous expense must be
let and under the fundamentals of
publishing the advertiser must pay half