The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1909-12-05


LEST THE PUBLIC TAKE TOO SERIOUSLY the re-
norts diligently circulated by esteemed competitors
and swamp with orders for immediate delivery OF EN-
F"ao" cars we deem advisable to make definite state
ment on this subect-hereby adopting course diieren
from that who have raised the Prce OF
their without giving prospective buyers que
1T MAY BE WELL TO EXPLAIN at the outset the con
dtions which and the results that must accrue
that have in already appeared Fortunately
we are position do this without injury to ourselves
while Others are that will be obvious just as
anxious keep to themselves some things they Know
makes of increased $50 to $500 over prey
ousy advertised prices. Some of these have been publicly
have It's rather difficult situation
to handle and some of them don't know just how to do it
without admitting deporabe lack OF foresight or limited
financial backing.
WE ARE NOT cR1T1c1SING those makers who have
the price of their carsn most cases they had no
choice in the matter. Tried compete with match
less organization and facilities their price to try and
ours-and simply couldn't that's ALL
OUR FACILITIES ARE NOT EQUALED by any others
in the industry. Nor distributing organization which
places the hands of the for about half what
:: other makers make the transfer from factory
ultimate
IT'S RATHER SURPRISING BY THE WAY, that
automobiles ol up thew 90 Fact is there was no foun
dation for those predictions and the wiseacres weren't
Wiset o
that EMF"3o" had and, of others
I follow it Well, can't follow you know, unless
you have just fast conveyance-that is, you may
follow, but you can't keep up.
THAT'S WHAT'S HAPPENING NOW to most of them
1t will happen morebete bear that in mind before buy
ing with less financial backing less stability and less
reputation than StudebakeTs which goes with E-M-fSo
Your guaranty" will be worth the paper it's printed
you know when the that "assembed your car is
But are anticipating.
THERE ARE SEVERAL REASONS for the increase of
prices and, you will be able apply your judg
the matter, we'll tell you the important
OF which even force about February 1st, to
add 800 to the price of Studebaker-E-Af-F-"
FIRST: THERE'S A BIGGER SHORTAGE of autono-
bes of all kinds this year than before Last years
shortage nothing by comparison. And every day
ii grows greater Perhaps haven't noticed yet
You will when you go to bay car-that is to say car
with reputation back OF it, and as sensible business
you'll hardly consider any other.
COULD YOU READ OUR CORRESPONDENCE of the
last neutrality-suspicious. from thousand dealers
anxious to handle the Studebaker line you'd appre-
cate that there exists today a condition almost
paraeed in commercial history And the condition grows
acute daily.
WON'T BE ONE CAR FOR EVERY FOUR prospective
buyers That's the estimate of the inforr1eds
estimate also since General Manager Eames tour lust
finished during which he travelled $4,000 miles and visited
every important centre every in the Union. Con-
dition is unprecedented
for increasing the price of like E-MF"a only it
doesn't mt IN with our p9hey On the same grounds we
eoAu
the hrsalways has been four times great demand
supply for this But entire plan based guam
ty production of quality with margin 80 small as
to place the price where will own quantity
demand
SECOND REASON is MORE IMPoRTANT-in brief as
follows Eight-tenhs of the automobiles built in this
country are what known in the trade Assembled
cars That is to the various parts, motor
mission frame, ades, steering gears bodies etc. are made
in small machine shops all the country and assembled
by the concern whose name plate appears the car
Only investment the so-caled manufacturer has is big
assembling buldng-or shed He pull out" of the
automobile business at short notice. take his with
him and-wer where the buyers of his get off at is
the unanswerable question.
DEMAND FOR PARTS" EXCEEDS SUPPLY several
times over AS result these "assembers" have for
months past been bidding against other for parts
Think OF that-and trying at the time to compete
with facilities such havcl What's bound to happen
is easy predict.