The star and Newark advertiser. [volume] (Newark, N.J.) 1908-1909, 1909-01-25
PAST HISTORY OF
SOUTH BROAD ST.
AND ITS ADVANCE
Has Survived Many Handbags
and Now Looks to Dawn of
Brighter Era.
CONTINUED from Eighth Page.)


time, and every night this week hum
dteds have called at the building, Both
sidewalks of Broad street, from Market
street to Court street, have been
crowded each night with men n wom-
en- walking up and down, praising the
merchants for the brilliant illumination
of the street and the decorations on
the buildings.
Women Interested.
An incident in the Broad street sta
ton of the Central Railroad last Sat
urday night shows how the ilIumina-
ton of the street is interesting Newark
people and outsiders also. An intelli-
gent woman Rho was looking through
the glass Of the station door at the
scene in the street asked an EVENING
STAR reporter what was the cause of
the brilliant illumination, the music by
two bands in automobiles, and the
thousands of people on the sidewalks,
in spite Of the wind and snow and cold.
When told that the South Broad street
merchants made the display to adver-
tise their section. and that the arc
lamps would be lighted every night, she
said:
Il had no idea the merchants down
here were so enterprising, for 1 rarely
come down this way. When | leave my
house, in Roseville. to do shopping I
always go up Broad street. where the
big department stores are. as most
women do. 1 had no idea until tonight
what fine stores there are down here.
You say there is a band concert in
the new City Hall tonight? l am wait
ing for friends coming on the next
train from Elizabeth, and I shall Jake
them to the City Hall and see it for the
first time. I shall also tell all my
friends in Roseville they must see what
you call 'Newark's Great White Way,
for it is a most beautiful sight"
When the party arrived from Eliza
beth the reporter went with them to
the City Hall he men and women
were enthusiastic when they entered
the building and saw the beautiful mar
HE columns and double marble stair
way Under the vaulted dome. ribbed
with many rows of electric lights. The
visitors went to every door and looked
down on the GROVE on the ground
floor. They said Newark people bad
reason To be proud of the building.
Then they walked mp Broad street TO
Market street and looked at the store
windows on the west side. The New
erkers in the party were as much sur
prised as the outsiders at the fine dis
play in the stores and the %profuse
decorations on every building.
WuIIignn the veteran.
u. II. MulIigan is the Oldest living
South Broad street business man. When
he opened a news and book store forty
six years ago. where his brownstone
front building now Is, people aid he
would fan because it was almost a
wilderness down there. But he had
faith in the future of that section, and
the result has justified his faith. He
has amassed a fortune by hard work
and owns several buildings in the
white Way"
Mr.. Muliigan said yesterday that
when he started business in South
Broad street there were only small
stores south of Market street, with the
exception of Dodgers, now the C. b.
Smith e Co. Wholesale drug store;
Richards wholesale liquor house, and
later, McDermott q Lockers furniture
establishment. He told of the opening
of the Newark and New York Railroad.
the sale Of the old city Hotel to the
city for q city Hall, and how the late
Iudge Herman Schalk, then a wealthy
lager beer brewer, and an Alderman,
bought the property for Newark be-
cause the city could not raise the
money. Mr.. Mulligan also recalled the
name of every merchant. lawyer and
doctor who had lived and done business
On South Broad street in his time.
our illumination of the street" he
said, SIS a big advertisement and will
do good, but there are other things we
need, and If we could get them his sec
ton would boom. Some of the Orange, /
Bloomfield and Belleville and Paterson
trolley cars should be run down this
way and around a loop, like the one
called the City Hall loop that was OPP
posed and defeated by men who do not
like or do business down our way.
Need of Department store.
"1f q department store were erected