Evening star. [volume] (Washington, D.C.) 1854-1972, 1909-12-05

LEST TIE PUBLIC TAKE TOO SERIOUSLY the re-
ports diligently circulated by our esteenea NJ
and swamp with orders for immediate delivery OF EN-
F-"so" cars deem advisable to make oenn1tc STAT
this subect-thereby adopting course s ; If
of other who have raised inc pilee
their without giving prospective buyers que no'
dtions which obtain and the results that must accrue
that have several already appeared fortunaty
we are position do this without INJURY 10 ourselves
while others are that will be obvious just as
anxious keep themselves some things they know
DURING THE PAST SIXTY DAYS prices nsso OF several
makes have been increased $50 to $500 over PREY,
announced-norc have It's rather difficult situation
to handle Of them don't know just how to 40 l.
without admitting deploraole lack OF foresight u ~
financial backing.
the price Of their car-in most cases they mao no
choice in the Tried compete with our match,
less organization factics-set their to try ana
meet ours-and simply couldn't, that's all
in the industry. Nor distributing organization which
places in the hands of the for about halt VIVA.
It costs makers make the transfer from factory
ultimate
automobiles up they go. Fact is, there foun-
wise to the true situation. Based their predictions the
E-MF"3o" had and, OF course others
mis- IT.
von have lust as fast conveyance-that u.s. you may
follow, but you can't keep up
THAT'S WHAT'S HAPPENING NOW to most of them
1t will happen morebeer bear that in mind before buy
reputation than studebaker which goes with E-MF"ao
you know when the that assembled your car is
But anticipating.
THERE ARE SEVERAL REASONS for the increase Of
prices and you will be able to apply your own Judg
ment to the matter we'll tell you the important
of which may force about February LIST, to
add 800 the price of Studebaker-E-M- ESQ"
FIRST: THERE'S BIGGER SHORTAGE of
biles of all kinds this than before Last years
shortage nothing by comparison. And every day
it grows greater. Perhaps you haven't noticed it yet
You will when you go to buy car-that is to say
with any reputation back of it, and sensible business
you'll hardly consider any other
COULD YOU READ OUR CORRESPONDENCE of the
anxious to handle the Studebaker line you'd appre-
ciate that there exists today condition almost
paraeed in commercial history And the condition grows
acute daily.
buyers That's the estimate of the best informedts
estimate also since General Manager Eames tour just
finished during which he travelled $4,000 miles and visited
every important centre in state in the Union Con-
dition unprecedented.
SHORTAGE ALONE WOULD BE SUFFICIENT grounds
for increasing the price of like EMF"30'-only it
doesn't fit in with our policy. On the same grounds
could have sold all the M-F-"3o" $500 from
the fst-auays has been four times as great demand as
supply for this But entire plan is based guam
tity production of quality with margin small
place the price where will create its quantity
demand.
SECOND REASON IS MORE IMPORTANTLY brief as
follows: Eighttenths of the automobiles built in this
country what known in the trade assembled
cars" That is to say the various parts motor
mission, frame axe steering gears bodies, made
in small machine shops all the country and assembled
by the concern whose name-plate appears the
Only investment the so-ealed manufacturer has is big
assembling buiding-or shed. He pull OUT of the
automobile business short notice. take his cream with
him and-wel, where the buyers Of his get off at
the unanswerable question
DEMAND FOR PARTS" EXCEEDS SUPPLY several
times AS result these "assemblers" have for
months past been bidding against each parts
Think of that-and trying at the time to compete
with facilities such have What's bound to happen
Is easy predict
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