The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1909-10-09

lU0 Inch Wheel Base
32x3z Inch Tires
Weight, Equipped, ESQ lbs. IAEh ~
5000 Now in Use 4sN 60
LAST YEARS SENSATION
There Will Be No 1910 ModeT'
STODEBAKER EMF "3O'
EVERY YEAR. JUST ABOUT THIS TEthe newspapers are full Of
starting announcements of models This year it's Our
World beating 1909 Mode you read you
them a-they all alike in that they protest the later
model is wonder while tacity admitting predecessor
was about the worst that happened
The IMPRESSION LEFT In YOUR MIND is that you were sucker
to buy from that maker year promised you life
long service from it he procams it obsolete Under
thin disguise he confess he buncoed you
less secondhand market where you had hoped to sell
it for at least fraction of the price you paid him
YEAR AFTER YEAR THE SAME PROMISES are made by the same
makers-and year after they compelled to admit
between the lines that their promises have been fulfilled
Look up old files read the ads of 1908, 1907
back to their beginning You'll be surprisedand disguised
in nrsd S ys AL admitting past failures and
as corneredand therefore penitentconfdence who
pnsns9ngy sonfesS past oenses but protests he will do
WE'D HATE TO HAVE TO ADMIT that our engineering force of
few roonths ago deficient designing
making motor product of the twelve months
radical changes were necessary to produce
STUDEbAKERS WOULD HIDE THEIR HEADS in shame if called
confess they had sold confdng trusting customer
that five yeaslater had to be branded
and by the maker failure and openly discreded another
model differing in many important features
WOULDN'T THAT BE EVIDENCE rank incompetence
might say bad fahH Woudnt it indicate that
had not been ufled And wouldn't to reasoning
that promises made would be northeast
DONI MSUNDEkSIAND US; OF improvements will be
made from time, constantly, automobile building
every other department of human endeavor long
world lasts The perfect car viii never arrive But oay
where the engineering force woeuy deficient the
damentals OF the will radical changes be necessary
Ii YOU BUY AIN AUTOMOBILE from hair-braned
unscentc experimenter because newfanged
caught your eye you have surely right expect
his theories and you get ali you deserve
STUDEBAKERS HAVEN'T THAT KIND of an engineering force
Won't tolerate inventor in the place Inventors mostly
folks who think they've found something that wasn't lost
Scientists had filed away ready when wanedout Of the
foolish folk who don always know how to apply simple
principles Burn their fingers and other peoples money
CHINAAN ONCE SAID criticised his garb.
Yes suppose my clothes do look they
like yours Yours look funner yes-beg pardon
you considered that mode of dress the result
OF and OF observation than your
its history backY suppose thousands of years
countrymen light suit do for heavy
regardless OF variations IN the weather
Now put several light coatsor fewand add to
take off the weather changes see you are still expert
menting-yes-be pardon
LIKE THE WISE ORIENTA-and proverbialy honest
too tudebaker did all their experimenting years they
thought OF offering the first automobile to the public Sent
their engineers Europe secured the world
no factory could successfully than one
models good it would outcass any Of
WALTER FANDEwe considered greatest manufacturing
producer automobile industry by long odds Had
ewes on years When he began the manufacture of
EMF 3O Sudebakers watched him closer than Here
was the for which had been looking fill line
the ear which, the greater
buyers who want serviceable economical touring
would be most in demand and have the longest life
STUDERAKERS STILL CAUTIOUS afford to lend their
any but product Of sterling quality half
the output the faotoryand watched Not only
experts 5000 buyers put these the guelng
tests satisfied well enough satisfied
millions in this and its future
nFTrr
genius and unequaled organization would be available
that output
Of this carw which we believe has equal in its class
RESULTS HAVE BEEN MOST GRATIFYING
such record satisfaction in owners handsthey
unanimously enthusiastic Eyey brings ten
SEPTEMBER WAS LARGEST MONTH in our history October
ders from fifty per of possible output
November ditto December hope to nearly approach
by increased factory facilities that will then be
available It's been wonderful for Studebakers and
for EMF 49,.
Studebaker Automobile Co. S' iaa.a bend