Los Angeles herald., 1909-12-05

rEsr THE PUBLIC TAKE TOO SERIOUSLY the re-
ports diligently circulated by our esteemed comPentoTS
and swamp us with orders for immediate delivery OF I'M
F-3O" cars we advisable to make dehnite state
ent on this subiect-thereby adopting course different
from that of other who have raised the price
their without giving prospective buyers oue no'0
TT MAY BE WELL TO EXPLAIN the outset the con-
dions which obtain and the results that must accrue
that have in several cases already appeared fortunately
we are in position do this without injury to ourselves
while are for that will be OBVIOUS just as
anxious to keep to themselves some things they know
n7rp1Nc THE PAST SIXTY DAYS prices of several
makes of cars have increased $50 to 5000 over prey
ousIv advertised prices of these have been publicly
to handle and some of them don't know just how to do
without admitting deporabe lack OF foresight or limited
financial backing.
WE ARE NOT CRITIC1S1NG those makers who have
raised the price their carsn most they had no
choice in the matter Tried compete with our match
less organization and acieset their price to try ana
meet ours-and simply couldn't that's all
OUR FACILITIES ARE NOT EQUALED by any others
in the industry Nor distributing organization which
places in the hands OF the user Tor about nan wla
costs other makers make the transfer from factory
ultimate
IT'S RATHER SURPRISING, BY THE WAY that hat
Just the wseacres predicting lower prices or
automobiles 10! up they 60 Fact IS there was no iou
dation for those predictions and the wseacres weren't
wise situation. Based their predictions on the
fact that EMF"8O had pace and OF course others
must follow it. WE'LL you can't follow, you know unless
a cOnVeyanCe-tnat
follow, but you can't keep up.
THAT'S WHAT'S HAPPENING NOW most of them
1t will happen morebetter bear that in mind before buy
ing with less financial backing less stability and less
reputation than Studebakers which goes with EM-F3O
Your guaranty will be worth the paper IT'S printed On,
you know, when the that assembled your car
But we are anticipating.
THERE ARE SEVERAL REASONS for the increase of
prices and 50 you will be able to apply your own udg
of which may force us about February lst to
add 800 the price of Studebaker-E-M-F-"8o"
FIRST: THERE'S A BIGGER SHORTAGE of automo-
be of all kinds this year than before Last years
shortage nothing by comparison And every day
grows greater. Perhaps you haven't noticed 1t yet
You will when you go to buy car-that is to say car
with reputation back of it. and sensible business
you'll hardly consider any other.
COULD YOU READ OUR CORRESPONDENCE of the
last neutrality-suspicious. from ten thousand dealers
anxious to handle the Studebaker line you'd appre-
cate that there exists today condition almost un-
paraleed in commercial history And the condition grows
acute daily.
WON'T BE ONE CAR FOR EVERY FOUR prospective
buyers That's the estimate OF the best nfomed-its
estimate also since General Manager Eames tour, just
finished during which he travelled $4,000 miles and visited
every important centre IN every state IN the Union Con-
diton is unprecedented.
for increasing the price OF like EM-F-8O'-ony 1t
doesn't fit in with our policy On the grounds we
the hrst-always has been four times great demand
supply for this But entire plan is based guam
tty production OF quality car with margin SO small as
to place the price where will its quantity
demand
SECOND REASON IS MORE IMPORTANT-in brief
follows: Fiqht-tenths of the automobiles built in this
country what known i'll the trade assembled
cars" That is say the various parts motor,
mission frame axles steering gears bodies ETC. are made
in small machine shops all the country and assembled
by the whose name-plate appears the
Only investment the so-caled manufacturer has big
assembling buldng-or she'd He pull OUT of the
automobile business short notice. take his cream with
him and-wel where the buyers of his get off is
the unanswerable question.
DEMAND FOR PARTS" EXCEEDS SUPPLY several
times AS result these "assemblers" have for
months past been bidding against each other for parts
Think of that-and trying the time compete
with facilities such havc What's bound happen
is easy predict.
S7Hzzzzz&zz::z!::z;z5zkS@@zE 2: 81
~ L0<G(SSnS nSE-SSgAgE-X W NlE SSgEszLssaESSNasSK