The Washington herald., 1909-10-14

one or the business institutions OF
which Washington may well be proud.
and which has advanced with the growth
OF the city until IL nov occupies a place
in the forefront Of stores in the National
Capital, IS that OF Hecht & Co, 5l3-5l5-5l7
seventh street.
over thirteen years ago this firm, which
had been already long established in
Baltimore, came to Washington and
opened In the single stOreroom at 5l3
Seventh street The opening of new
store was not an event Of such impor-
lance as 20 arrest the attention of the
entire buying public but this store came
with a new message and announced its
| intention Of doing business with the
people of Washington along an entirely
new and original line.
The buying public knew well the adj
vantages that came 10 them in patron
izing the large department stores-the
/ convenience. the low prices that were
! possible through large buying and ad
vanced store methods. But they had as
| yet to make the acquaintance OF the plan
\ by which a large and modern department
store was ready and willing 20 serve
their every want and take small pay
ments at future dates IN liquidation OF
the debt
Soon Learned Difference.
II did not require long for the people
to discern tho world OF difference between
tho new method or the Hecht stores and
the usual "installment plan" The result
was that from the opening OF the doors.
thirteen years ago, the Heeht establish
ment entered upon a career OF constantly
! increasing success and upbuilding. until
to-day It is one OF Washington's best
| known business houses, catering 20 a
large and important portion OF the citizen
ship and homes OF the Capital and count
ing its customers in every grade and sta
ton. the highest official and the daily
| wage worker sharing the advantages
| made possible BY the unique system Of
''buy now-pay later" that has become so
famous.
The firm OF Hecht & Co. is composed OF
Messrs- Alexander Emanuel Albert, and
/ Moses HeCht, the former being the Wash
| ington resident member Five stores IN
Baltimore. one in Washington, and one In
New York City make up q chain OF estab-
hshments whose strength Is evidenced
constantly by the extensive buying oper-
atoms made possible by the immense out
let. This Is one OF tho secrets OF the low
prices that constantly prevail at this
store and which are the wonder OF Gus
toners and competitors alike.
Wonderful SIX Years Growth.
Owing 20 the popularity OF the Hecht
plan OF merchandise distribution. the one
store with which the business opened
was soon outgrOwn and another was add
ed This again proving insufficient for
the transaction OF the rapidly growing
business. third store was added. and the
entire establishment was practically re-
built and remodeled into one OF the most
modern and up-to-date business houses In
the country. This vast Improvement and
enlargement OF the business quarters took
place Just SIX years ago. and In commem-
Grafton OF this important event the house
has arranged an anniversary sale that is
intended suitably 10 mark the occasion as
the most important week in the stores en-
tire history
II Is announced that the store VIII fore
60 profits for the weeks selling. as a
testimonial 10 the great public which has
aided so materially in the building I'D OF
this popular house. That II viii prove an
occasion OF widespread interes. Is as-
sured. and that the throngs that every
day make this one OF Washington's bust
ess stores viii be doubled and trebled
for the anniversary days goes without
saying.
AS is well known to the Washington
buying public, the Hecht Stores carry in
the one establishment full and complete
lines OF wearing apparel for man. woman.
and child; furniture pianos, carpets,
draperies, notions, toilets. dry goods, and
all departments properly found in the
greatest department stores.
In to-morrow'S Washington Herald and
to-day'S Evening Star will be found the
announcement OF the anniversary sale.
which will amply demonstrate the char
acter Of the offerings that promise 70
make the coming week at this popular
establishment the biggest and busiest in
its entire history