Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1909-07-14
r,ation !. lat. edifor 81 publish

sideration sid = hat. editor q. publish.
:er IS not thoroug ~ familiar with
the little blue card " which i j Ilneles Sam
So 50 often brings him bearing the oft
repeated legend, removed, 4 address
unknown qsi In ninett mine cases
it,utt .onutt Of 3 hundred hu fhs publ Usher fnds
on referring to, lis books, that the
dear subscriber alluded to on the
card is conside in arrears and l
dare say that, on an average, no not ten ten
Der cent of such subserip ption ac-
counts is colleetable The subscrib-
er e whose label date is 81 in advance al & OF
the current date rarely moves and
fails to leave his new address with
the postmaster. More often than
otherwise he viii notify you b himself
to change his paper.
In the third place lle e eash-ln-ad- q s l
vance system is the best because it
is the cheapest, that IS it gives you
a larger per eentage of profit on each
individual subscribe B elilmlnat-
ing large part Of f the boo klkeeping,
the time and cost of making out and
mailing notices and tatements, it
saves, to the publisher q fair profit.
In addition it relieves him of worry,
mental anguish and gray hairs. In
this connection it migh be added
that the profit on q dollar weekly OF
on a dollar and ashalf two dollar
semi-weekly is small enough at the
very best and the publisher who
takes two great a risk on any one OF
his sources Of revenue Isl committing
slow suicide-not 1t siery slow either.
Again, the cash-m-advanee system
is the best because it is the fairest.
The American people love fairness
and demand it. i cannot see the
justice in granting j ohm Jones credit
on subscription for twelve or twenty
four months and requesting Bill
Smith to pay in advance. One
rule for all is the best in every bus
mess, the making Of newspapers In
cluded.
Still another argument IN sayor OF
the cash-in-advance systemfis that it
is in line with the general tendency
in all lines Of trade and business.
Telephone companies, railroads and
other public service corporations re-
uuire cash in advance while there
are more spot cash stores in the
country to-day than ever before. The
credit system is a milestone around
the necks of the people and will, ]
firmly believe, within a generation OF
two, be largely thing of the past
The only reason, SO FAR as I have
been able to figure it out, why the
newspaper makers have not kept
pace with their brethren in Other
lines is simply because they lack the
nerve to make the leap.
Right here in conclusion, I am go
ing to take some Liberties with my
text and side-step for a final word
My subject does not place upon me
the burden of telling how you may
successfully establish the cash-in-ad
vance system, my duty being merely
TO answer, as I see it, the question
"Is+the cash-in-advance system thu
best for the country weekly" ant
give my reasons for the ground ta
ken. There is only one way, in m.
opinion, in which this system can b
successfully worked. 1t is to mak'
your paper worth the money, max.
it comprehensive in the field whicl
it covers, SO thoroughly relii able, s
prompt, clean and up-to-date that 4
is an indispensable requisite in tn
homes Of your people, then say /, T t
each subscriber as he Il come, sou y
terms are cash-in= advance ito Al
alike and you i'll get the money
Not only so, but yon will 50 tbelleye ss'
materially increase your atronags
you will command the respec ect an q =
| admiration Of your constituents an
you Will certainly have a bettsr opln
ion Of yourself and larger hank &C
! oo,,,,r ~ ~ sEfi n 81 ~