The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1909-01-06
.....W hen.....
Advertising Paid.
Ry EDITH BOWMAN.
By EDITH BOWMAN.
Copyrighted. 1903. by Associated
Literary Press.

Literary iresS.
EN.n1nNNAAANNNN NNANNNNAA~>NNA
That's what l call some package"
cried Hosmer proudly as he held aloft
round metal package decorated with
smiling face which was sandwiched
between the legend "You can smile-if
you Use Dentola."
at is pretty" conceded the head of
the firm as he took the can into his
hands and inspected II more carefully.
"Some actress, isn't It? Her face
seems familiar"
ACTRESS nothing" was the contemp
taous retort Hosmer could afford to
be fllppant when he scored success.
That's the little typewriter over in
the shipping room caught her smil-
ing like that one day, and 1t made u
hit with me. l Invented the powder to
go with It. It's the old .SaponIea,'
with little carmlne put In to make 1t
look different. I tell you. Mr.. Powers,
in q week that Dentola girl will be
known all over the country. and the
sales-well, III be around for n raise
IN salary in about five weeks"
Powers smiled and nodded. Hosmer
had regular scale Of self praise.
When he suggested that the firm owed
him II hat for an Idea 1t WAS only an
ordinary hit. The hint that he lunched
about o'clock was n sign that he
had greater confidence In an idea. The
last time that Hosmer had announced
that he was worth raise In salary
was when he had introduced sun
burn cream which eventually had
brought the cosmetic company very
nearly n quarter million.
Dentola seemed destined to enjoy a
more permanent success. Within two
months the Dentola girl smiled upon
The entire nation. Even In the tiny
hamlcts Dentola plaeards adorned the
general stores.
The Dentola girl smiled life size
upon the city throngs. and more than
life size she beamed mt train tired
travellers along the trunk lines.
Vaughn, the head Of the shipping de-
partment, was rather vexed over the
Incident lie had supposed that the
picture was merely to be used to deco
rate the cans of powder.
IL became something of nuisance
when visitors to the model factory Of
the cosmetic company insisted upon
seeing the original of Miss Dentola."
Vaughn, resentful of the admiring
glances Of the masculine visitors pro-
tested to Hosmer.
ITS all part OF the campaign de-
clared the sales expert, with n laugh
Miss Dentola is the best saleswomar
that ever was We sold more than {
million boxes last month, and the or
ders are still plling in. | tell you, Hen
II pays to advertise when you adver
tlse right"
Sure assented Vaughn, but your,
OVERRIDING It, We wanted to sell the
tooth powder, not to bring people tt
the factory TO see Miss DentOla. There
was Il chap In yesterday who said be
had seen the pyramids and the Sphinx
and the tower of Pisa and all the other
show spots OF Europe, but he felt he
couldn't go back to Montana until he'd
seen Miss Dentola. by the way he
looked Mt her | guess he would have
liked to take her back to Montana with
him. He's only one. There's hun
drcds. It's all Miss Pryor can do to
keep her work up
'1ll take her over In my depart
ment." offered lIosmer, with suspicious
readiness. Vaughn shook his head
"She would have TO learn an entire
ly new line OF work." he objected.
"She knows the shipping game now.
Let her stay, even II your ads. are n
nuisance and worse"
But | think she ought to be In my
department" urged Hosmer ut is In
the advertising end tbnt people would
expect to find her.
you get out OF here" demanded
Vaughn, half In friendliness and half
very much In earnest. He had had
Minnie Pryor In his department for
more than two years and had given
her scarcely n look until Hosmer had
made her nationally famous.
When men In Alaska began to send
proposals Of marriage to the girl,
Vaughn began to realize that his az
slstant was decidedly pretty, and as
this knowledge came to Hosmer about
he same time there ensued IA pretty
race for favor
Minnie Pryor. finding herself In de
mand for the first time. developed into
n beauty. So long as she had been
merely Minnie Pryor, typist. she had
har Lytt TruapI
Powers. president and practical owner
of the corporation, insisted that she be
| given a royalty on the use OF her pic
ture, and, though this was but n frac-
ton Of a penny per box, the generous
use Of Autographs enabled her TO dress
| becomfngly for the first time In her
| narrow life
With the purchase OF better clothes
she had seemed 10 acquire that indie
| Unable charm which belongs to the
woman who knows herself 10 be In de-
mand. She did not develop what Hos
mer was wont to term "big head" but
she held herself well, and the apollo
getlc little typist of the shipping room
had become the belle Of the cosmetic
company's works.
Hosmer had his room papered with
her pictures, and the more he saw
them the more deeply In love with the
original did he sink. Vaughn had but
one Of the posters In his Office. for he
did not need them with the girl herself
bending her shapcly head over the
desk by the window, and he. too, was
very much In love
In the Office both men made the best
use of their time, but once the closing
time arrived Miss Pryor disappeared.