The Black Hills union and western stock review. [volume] (Rapid City, S.D.) 1904-19??, 1909-10-22
Studebaker -FlanderS &c

1tudeDake1'- III q.
The Greatest Automobile Value
the World Has Ever Seen
HERE'S THE ANNOUNCEMENT
for which the world of Automobile has been
waiting waiting so anxously-hoping or dreading ac-
of motor cars.
WE HAD INTENDED KEEPING SILENT
about this car for few weeks yetuntil other
makers had had their say-until they had all
sprung their Sensations"
UTTHEMAGNITUDEO OF OUR PREPARATIONS
the purchase of several factories by Stude-
baker interests as represented by the EMF Com
pany OF Detroit set trade tongues a-wagging and
Information as to the car that was to be produced
on such tremendous scale began to leak out
DEALERS. ANXIOUS TO GET THE WINNING LINE
next year They were nsstent for ye el natu
rally, they did not want to tie up with any other
Con tna If were to have the great
enlist on the losing side. All like to march with
the Victorious.
CUSTOMERS EyERYWHERE WROTE
in this vein: "If Studebakers are going to build
runabout don't want to buy until 1 have
seen it." Thousands of these writer's have dealt
with this old house for years-some Of them
never bought a vehicle anywhere else To
them the studebaker name justly adds to the
intrinsic value or any car.
IN VIEW OF THIS ANXIETY
the part of friends we decided it would
be unjust to dealers and prospective buyers to
longer withhold information to this car,
which will supplement those other two incom-
parable models, studebaker-Garford $40" and
Studebaker EMF "3O'
so THE CAT is OUT
Read the specifications briefly given below Con-
slider the source of this cars origin. Then CON-
pare it with other Sensations" recently an
nounced-and see if you don't think they were
false alarms.
Observation-Disclosures ..2O'
IS the name OF the new car, and the title
lected because it was believed that that alone
would be the strongest guarantee Of it's quality
to any one at all familiar with the history and
the personnel of the automobile industry.
STUDEBAKERS STAND SPONSOR
marketed through this organization. That is
your guarantee that the will be of sterling
quality throughout-st udebakers could not at.
ford to lend their name and reputation based
on IS years Of upright dealing to any but
honest product.
FLANDERS WILL MANUFACTURE
this product What could we say here that
would add to his fame as a manufacturer? His
has been the most wonderful record in this won
derful business. It has been succession Of
feats in production that had theretofore been
considered impossible-that other makers now
such an instantaneous success and stands
the most popular car on the market, was sufa-
Gent to establish Flanders for all time.
JAMES HEASLETT DESIGNED
the Studebaker-F Flanders "2O"-an engineer who
up to the time he undertook this commission
had never set his hand nor his talent to the de-
signing of any but high priced Several
Of the best known emanated from his brain. He
designed the original Studebaker chassis-the
from which have evolved all later models.
Heaslett doesn't know how to do cheap work
in the sense that the term is generally used. He
simpi1es and he knows how to design parts
to manufacture to the best advantage-there he
is unsurpassed by any.
$4,000 ST zoos" WILL BE BUILT IN 1910
We realize that these figures will be almost in
credible to persons unfamiliar with the re-
sources of studebakers and the ability Of Elan
ders. It is a simple statement Of fact. That the
old ultra conservative" house of Studebakers
and not some young and inexperienced concern
stands back Of the statement ought to give
1t par value. We know it will.
THIS QUANTITY WAS NECESSARY
It would be Impossible to produce car OF this
quantities. The tremendous Overhead" expense
Of equipment and distribution would if8saddled
onto a lesser number of cars, make it necessary
to add IS to so per cent. to the price. We
not build much better car thar others for
trbuting the overhead over $4,000 cars we have
been able to set the price at $3.50.
COMPARE THIS q Z. CAR 3 WITH WITH OTHERS
those not SO equipped-we believe automo-
bile is complete without first class magnetic
and you will find that, aside from the difference
In price, there is comparison in value We
didn't intend there should be.
THIS IS a FULL GROWN. MANS SIZE
magnetic equipped, four cylinder car-not a four
cylinder toy or a one-lung makeshift.
WE HAVE HAD IT IN MIND SEVERAL. YEARS
under way several mOnlns--Smply waited until
plans could be matured for Its proper manufac-F
ture and distribution. No$concern would dare
attempt g task SO large as this until proper ma.
chinery not only for making but for marketing
the product had been perfected and installed.
That time has arrived
THE DEMAND IS ALREADY THERE
this we know. 1t only remained to perfect
organization to properly take care Of it and
to extend to buyers that uniform courtesy and
prompt attention that have made Studebakers
famous--and prosperous. Did you ever notice
that Q studebaker representative wherever yon
ind him. $bre8theS the HDrit If WIN or
ganizaton-is = sort Of beacon Of safety to all
,TUDEBAKER 1 MOBnE G.
SOUTH BEND, IND.
prsssiye.ss AZ sAd,
"Of all the quaint expressions l He uank, lean, q
sclnhuns sfor -,