The enterprise-recorder. (Madison, Fla.) 1908-1933, 1909-03-25
7lG Land SViDiIGr'g Victims.


by writing booklets. They folIov tbo
trame-up' of some older and wiser
head, and then run in a lot of talk
mat means nothing, but sounds aw.
tully good. The dollars begin to flow
into their Golfers, Of course.
- 1t is a marvel to a conservative
man to read the incoming mail Of
one of the big mail-order land con.
Germs The number Of people who in.
slst upon sending their money to
THESE firms for land before they have
seen the property is unbelievable
can relate an actual experience
tLat came to my personal attention.
A man living in Mississippi was a
subscriber to a Pacific coast daily.
This Pacific coast daily carried the
two-inch advertisement of a Chicago
land firm selling lands in New Next
co. The Mississippi man answered
the ad. and got the beautiful illus
trated booklet and the selling talk.
He at once bought bank draft for
$4,000, the first payment required on
a certain tract Of land, and RENTED
1t to Chicago. l know this transac-
ton occurred within a weeks time
Just time enough for the mails to
handle the deal. I saw the letters
written by the customer down in
Mississippi and saw the draft. The
Mississippi man had never been in
New Mexico, knew no one there, and
did not know the firm with whom
he was doing business-they we're
not rated in any mercantile report
and the man who sent the draft was
assistant cashier in a bank.
Such transactions as this travel
quickly-the advertising agents hear
about it and they tell other aspiring
land grafters how easy it is to get
money by mail, and so the story in
duces others to get busy"
The man who can write lurld
land booklet that will bring in lots
of money and still so represent the
conditions near enough as to stick"
is the man sought by the near-honest
promoter who wants to take the peo-
pies money, but has a horror of a
fraud order, jail sentence, or hay
ing to refund any of his ill-gotten
gains.
1t Is the man who writes so near
the lie and yet keeps within the pale
and at the same time gets results
who is paid big money for his work.
Frequently writers of such books get
$1,000 a month, others work on a
commission. know a young man
who gets one cent for every acre sold
as a result of his literary efforts; he
is living easy at big hotels, and his
profits are piling up so fast that he
cannot spend them.
Land promotion is one Of the i'm
portant fields of endeavor in Chicago,
Kansas City, Denver, st. Louis and
smaller cities surrounding. You will
find all of the big Office buildings
crowded with land men-they always
have the best suites and the finest
equipment for business. Their Of
fees are luxuriously furnished and
they themselves are examples Of fit
ness. Their high-salaried prospectus
writer's have private offices and only
work when the muse" hits them,
In writing selling talk they are per-
haps the most successful modern ad-
vertising writer's, but they do not
work along the same principles of
most advertising writers-they do
not lose any sleep sticking to the
truth.
The land publicist is a man created
for the purpose. When the investor
finds it is best to investigate where
he buys Western land this creature
Of circumstance will pass into OBJ
livion. News-Tribune.