The San Francisco call., 1909-02-16
LACE HOUSE IN
DOWNTOWN HOME
Admiring ThrOng of Femininity
Inspect BewiIdering Display
in Big Store

Everything for the first aid to hap
piness" of womankind-that is, every
thing to garb her perfectly from head
TO foot-was di played to an admiring
throng of femininity yesterday at the
opening of the Lace House of D. sam
uels & Co. in their new store at o'Far-
rell and stockton streets.
Right in the heart of town in the
very center of the new modification of
the old shopping district will be the
Lace House a little later, but just now
il is the pioneer there, just as it is the
advance guard in the matter of the lat
est smart tang in the world of fashion.
Such gowns-Paquin, Doucet and the
rest: such lingerie; such wonderful
works of the corsetiers, One may be
any shape that the modes decree. after
a visit to the Lace House. All the
delights of the feminine wardrobe have
been gathered from all parts of the
world. and in addition to the depart
ments which have long existed in this
shop. six new ones have been added
shoes, furs, millinery. art goods, pro-
prietary articles and jewelry.
MAINTAINS HIGH STANDARD
These maintain the standard of ex-
cellence which has been a character
istic of the d. Samuels company so
many years. and in fact may be said
to go little beyond that. Fur coats,
valued at prices ranging from $4,000
TO S10,00e, may be seen. Chinchilla,
silver fox, sable. ermine.. white fox,
astrakhan of exquisite quality (the kind
that arouses a longing for an old fash
ioned New England winter) are made
up in muffs. stoles or coats that have
a decidedly distinctive touch from
Dame Fashions finger. The shoes are
the latest things: the hats bear the
Paris and New York stamp and are be-
wildering in their infinite variety OF
colors. shapes and adornnlents: the per-
fumes are as carefully chosen and as
satisfying in their way as the articles
in the other departments.
Wonderful afternoon and evening
gowns as well as tailor suits are
shown, and for the display of the
evening gowns a room has been espe-
cially arranged. finished in softest gray
and paneled in mirrors from which
daylight has been excluded. so that
colors and fabrics may be judged by
artificial lights
FURNISHINGS HANDSOME
The three floors of the building are
handsomely furnished in mahogany,
with soft green velvet carpets, and
everywhere one gains the Impression
Of light and space that is particularly
grateful after the little, low, crowded
temporary buildings where the shop
ping has been done for so long
4 particularly attractive feature is
the tearoom on the second floor 1T is
cozily furnished with comfortable
chairs tables and divans, and neat
white capped maids serve tea free of
charge to all who desire refreshment.
This Is notoa temporary arrangement,
but, in common with all the other fea
lures of the new home of the firm. is
planned for permanence.
The lower floor was gay with bios
SONS yesterday, huge floral pieces.
among them being a horn OF plenty. of
orchids from which pouredsa wealth of
pink roses; baskets Of all the dainty
spring flowers; pots of crocuses and
masses of carnations and vfolets: and
tall jars of Easter lilies. all sent by
friends and well wishers of the firm.