The Bridgeport evening farmer., 1909-11-22
BRIDGEPORT IS
 GOOD PIANO TOWN
Many Pianos Sold Annually and the In. veStmsnt Amounts to Hundreds 0f Thousands of Dollars Each Year - The Demand Increasing Rapidly Ac. cordiBg to Statements Made by We'll kaown Piano Man.
From Telegram. Nov. 2O.l


 Certain news items of interest re- garding the sale of pianos which is being held in New York have been appearing in the various New York dailies recently. The articles in ques- ton have been glowing accounts of the unusual features of the method em- ployed at the big wissner stores in tendance. The curiosity of Tele- gram representative was aroused and a call made at the local warerooms of the Wissner factory. Manager I. A finally induced to give out some in teresting information. He stated that Bridgeport was a. good piano town in his estimation and that a few years would still find 1t much better. At the present time the annual invest ment amounts to several hundred thousand dollars per annum and if the present. rate of increase is kept up 1t will soon reach the high water mark Manager MacCOnnell was asked wheth- CT the sale now in progress at the To- cal store was the same that was be- ing held at the Wissner stores in New York. and after producing a copy of the advertisement which appeared in the same prices for new pianos as those that are appearing in the local papers he gave out the following statement:
 wissner sales are semi-annual events and in the entire New York district are known for their money saving pos abilities They are not alteration. fire or clearance sales No foolish reason fo= sales is given.
 The fact is. the many used pianos which are received in trade are ship ped to the Wissner factory at Brook lyn where they are put in such condi- tion that they will give absolute sat isfaction- Then they are distributed E-a. year to be disposed of quickly through the medium of the semi-an- nual sale. So that the sale will not be a one sided affair and to have a styles of new pianos are included in the offering. These latter instruments are generally sold off at a reduction of approximately one hundred dollars cn each Mir MacConnell exposed many tricks of the trade which un- to in an effort to draw trade. It seems that the Wissner house has ev- cry detail of the business under con- stant surveillance and the old time methods of selling pianos through mis- representation, etc, are strictly ta- | booed. Under no consideration, said MT. MacConnell, am I permitted to advertise pianos which I do not have on hand. This is a prevalent custom and the inquirer often finds that the piano inquired about is ''just old" So that nothing but truths and facts ap- pear in the Wissner advertising. 1t is all sent out from the main office. Speaking of advertising. said MT. Mac Cornell. reminds me of an ad. which appeared recently in which a small desler claimed he would make reduc- tions because he was doing some car penter work in his store and would reduce the price on pianos so as to get | them out of the way and give him room to work Then he knocks the consistency Of the argument and ex- poses the fallacy of it by stating later | that anyone who wants a plano for Christmas can select it from his stock which he is trying to dispose of and . duplicate will be sent direct from the | factory Christmas