St. Johnsbury Caledonian. [volume] (St. Johnsbury, Vt.) 1867-1919, 1909-02-03
..... WEen.....
Advertising Paid.
By EDITH BOWMAN.
Copyrighted. 1865 by Associated
Literary Press.

That's what call some package"
cried HOsmer proudly as he held aloft
round metal package decorated with
a smiling face which was sandwiched
between The legend You can smile-if
you use Dentola"
at is pretty" conceded the head of
the firm as he took the can into his
hands and inspected it more carefully.
"Some actress, isn't it? Her face
seems familiar"
ACTRESS nothing" was the contemp-
tuous retort HOsmer could afford to
be f1ippant when he scored a success.
"That's the little typewriter over in
the shipping room. | caught her smil-
ing like that one day, and 1t made
hit with me. invented the powder to
go with it. It's the old 'Saponica,'
with little carmine put In to make 1t
look different. tell you, Mr., Powers,
in a week that Dentola girl will be
known all over the country, and the
sales-well, I'll be around for a raise
In salary in about five weeks"
Powers smiled and nodded. Hosmer
had a regular scale of self praise.
When he suggested that the firm owed
him a hat for an idea it was only an
ordinary hit The hint that he lunched
about 2 o'clock was a sign that he
had greater confidence In an idea. The
last time that Hosmer had announced
that he was worth raise in salary
was when he had introduced sun
burn cream" which eventually had
brought the cosmetic company very
nearly quarter million.
Dentola seemed destined to enjoy a
more permanent success. Within two
months the Dentola girl smiled upon
the entire nation. Even in the tiny
hamlets Dentola placards adorned the
general stores.
The Dentola girl smiled life size
upon the city throngs. and more than
life size she beamed at train tired
travellers along the trunk lines.
Vaughn, the head of the shipping de-
partment, was rather veXed over the
incident. He had supposed that the
picture was merely to be used to deco
rate the cans of powder.
1t became something of nuisance
when visitors to the model factory of
the cosmetic company insisted upon
seeing the original Of Miss Dentola."
Vaughn, resentful of the admiriHg
glances of the masculine visitors. pro-
tested to Hosmer.
"It's all part Of the campaign" de-
clared the sales expert. with laugh.
Miss Dentola is the best saleswOman
that ever was. We sold more than
million boxes last month, and the or
ders are still piling in. tell you. Hen,
it pays to advertise when you adver-
tise right"
Sure" assented Vaughn, "but you're
OVERRIDING it. We wanted to sell the
tooth powder, not to bring people to
the factory to see Miss Dentola. There
was a chap in yesterday who said he
had seen the pyramids and the Sphinx
and the tower of Pisa and all the other
show spots of Europe, but he felt he
couldn't go back to Montana until he'd
seen Miss Dentola. BY the way he
looked at her | guess he would have
liked to take her back to Montana with
him. He's only one. There's hun
dreds. It's all Miss Pryor can do to
keep her work up"
"I'll take her over in my depart
ment," offered Hosmer, with suspicious
readiness Vaughn shook his head.
"She would have to learn an entire
Iy new line of work" he objected.
"She knows the shipping game now.
Let her stay, even if your ads. are a
nuisance and worse"
But think she ought to be in my
department" urged Hosmer. ut is in
the advertising end that people would
expect to find her"
you get out of here" demanded
Vaughn, half in friendliness and half
very much In earnest. He had had
Minnie Pryor in his department for
more than two years and had given
her scarcely look until Hosmer had
made her nationally famous.
When men in Alaska began to send
proposals Of marriage to the girl
Vaughn began to realize that his as
sistant was decidedly pretty, and as
this knowledge came to Hosmer about
the same time there ensued pretty
race for favor
Minnie Pryor, finding herself in de
mand for the first time, developed into
beauty SO long as she had been
merely Minnie Pryor, typist, she had
gone her quiet way, but now Joseph
Powers, president and practical owner
Of the corporation, insisted that she be
given royalty on the use of her pic
ture, and, though this was but frac-
ton of penny per box, the generous
use of Autographs enabled her to dress
becomingly for the first time in her
narrow life.
With the purchase of better clothes
she had seemed to acquire that indie
Enable charm which belongs to the
woman who knows herself to be in de-
mand. She did not develop what Hos
mer was wont to term big head" but
she held herself well, and the apollo
getic little typist of the shipping room
had become the belle of the cosmetic
company's works.