The San Francisco call. [volume] (San Francisco [Calif.]) 1895-1913, 1909-08-16
GETTING At THE TRUTH
COca-CoIa People Prove the Perfect
Purity Of Their Pleasing
Product

Would you take away a woman's
character by gossip unless you were
sure OF what you were talking about?
Have you any more right to attack
the character OF any article OF com
merce unless you know actualiy-not
by hearsay, but by actual prOOf-thRt
II is what you say il is? Do you real
ize that when you say or believe and
repeat untrue things about such an
article you are unwarrantedly rObbfnE
the makers OF that article OF just so
much OF their just and honest trade? \
Yet people occasionally (not fre1
quently, because most people are prop
erly informed), through ignorance or
malice. say that Coea-Cola contains CO.
caine. This is absolutely and unequivO-
eally untrue. The reports OF world
famous chemists. and even OF Govern
ment experts, have dfsproved this ma
licious falsehood time after time. Yet
dishonest competitors OF the Coca-Cola
Company continue TO revive il through
the medium OF sincere but hysterical
or totally ignorant people whom they
have used as mouthpieces.
Why, II is easily shown how ignorant
ly some OF these attacks are made when
the mouthpieces speak or write of the
beverage as COCOA COLA instead
of COCA Cola.
When anyone writes. prints or tells
SO0 tAidI NOCd-OOArl - a harmful QLuk-
habit-forming. or dangerous beverage
for young or old, you can put II down
right then and there as a falsehood
arising from wicked maliciOusness or
absolute Ignorance. II you have an op-
portunity, tell them to have Coca-Cola
analysed by any honest. competent
chemist, then TO submit this analysis TO
any honest, capable physician and get
his statement as to the wholesomeness
"a Gfrr Cf~T- - L.
Coca-Cola Company at Atlanta, Ca, and
get (free) copies of analyses made BY
chemists who know as much in a min
ute as Coca-C0ia detractors know in
year-chemists who are scattered IN
cities from the Atlantic to the Pacific
and are famous for their scientific at
tainments.
Then when they've spread these facts
before them, tell them they ought TO 20
out into the highways and byways and
frankly acknowledge their mistake and
then apologize TO the Coca-Cola Com
pany for flching their character.
Just as an example OF the many state
ments the Coca Cola Company have on
file regarding It's delicious beverage. we
print herewith the following analysis
OF Coca-Cola:
We beg leave to report to Won the result
OF analysis OF Coca-C0la- We purchased in
the open market an original package OF
gallon Of Coea-Cola. The contents Of this
jug were submitted to = very careful and
exhaustive analysis for cocaine and alcohol
and we failed to ind any trace OF either
Caffeine was found to the extent OF . OF one
per cent The amount OF caffeine contained
in one ounce OF Coca-Cola. used FOR making
one glass OF the prepared drink. IL less than
one-haR that is contained in q CUP Of coffee
Of average strength
Very respectfully submitted
The COLUMBUS LABORATORIES.
Per j. A. Wesener.
And don't forget while you're reading
this that IL Is because millions OF peo-
pie like Coca-Cola that II has aroused
the envy OF INSCRIPTIONS competitors.
Why, even the arrow design so long
used by the CQfa-Cola Company has
been initiated by advertisers. who have
gained the mistaken idea that II is the
advertising OF Coca Cola that has made
1t so popular instead of its delicious
ness and wholesomeness. For you new
er tasted anything more delicious and
refreshing. II is prime thirst qusnch-
er and leaves the incest taste OF any
thing you ever drank at the soda foun-
tAin-