The commonwealth. (Greenwood, Miss.) 1896-1923, 1909-07-02

Another way In which Muscogee
showed that she is alive was by re-
viving river transportation. Though
has three navigable streams, the
railroads Unanswered to get all the
trade and to shut off water
Then the merchants got into the game,
he railroads after having killed the
o trade showing a disposition to
raise rates. The same commercial
club already mentioned bought a boat
three years g and began navigating
it at a profit. Two years later another
a was built, and it. too, is more
than paying it's way. Thus rates have
not only been lowered, but the town
has been enabled to advertise it's wa
ter rOutes as an inducement to manu-
facturers to locate in it's midst.
An example Of what may be done
for a city by judicious, plentiful and
persistent advertising is shown by Los
Angeles. In the memory Of those now
living she was a little Mexican town
of 10000, without life, business or
prospects. In those sleepy days she
had the same delightful climate as
now. The only trouble was that no
body knew of its charms. Now all the
world knows them.
The story of the campaign Of pub
licity by which this fame has been
carried abroad is also the story that
tells how Los Angeles has grown into
a beautiful and thriving city Of 3OO,O 900
people. That transformation has not
been accidental. 1t did not come of
itself. 1t did not fall as mamma from
b skies or arrive as a matter OF
course. Like everything in this world
worth having, 1t was planned for,
worked for, fought for. 1t started by
people in Los Angeles believing in Los
Angeles. They united to spread their
belief throughout the world. In print
er's ink they found a messenger swift
er and more potent than Mercury. By
keeping this sleepless messenger busy
throughout the years the miracle has
been wrought. and the END is not yet.
The advertising has only begun to do
it's work. In the development of the
new and greater Pacific civilization
Los Angeles has before her a future
that it would be idle to attempt to
p~rophesy. America has not begun to
eAo"s AN oAy a tO" udS Dc-
fore her a like opportunity if she but
seizes and makes the best Of it. 1t
may not be as great an opportunity as
that of Los Angeles, but if so it differs
only in degree. not in kind.
A tale similar to that of the City
of the Angels" could be told OF Spo-
kane, Seattle n other rapidlS grow
ing towns Of the Pacific coast. Yet
he epic Of progress is by no means
confined to the west. One of it's most
thrilling cantos %reeounts the manner
in which Louisville. Ky. was changed
from a city of factional fights and
feuds that gained her a bad name
abroad to one united for home trade
and upbuilding. AS in the case OF
MuscOgee, the change was wrought
largely by a commercial club. Be-
cause Of it's intelligent work strangers
are no longer advised to shun Louis
vile. but b impression is going abroad
that she is a city with a future in
which It is well t. locate.
The same song Is heard on the At
lantic coast. Boston. Providence and
even New York are organizing publici-
ty campaigns in behalf OF larger trade.
All of this bears out the verdict Of the
Municipal Journal. which puts it thus:
ut has become a more or less uni
versal opinion In most sections of the
country that any city that does O
make. some active effort at direct ad-
vertisement Is dead and sure to fall
behind the time."
LANES 4 EDCERToN