The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1909-10-09
Secretary's Report.

III HIS regular weekly letter, Secre-
tary Cooper writes:
SIT is high time that definite steps
were taken to get our annual Wash
ington S Birthday floral parade under
way. A director must be selected and
a general plan of the celebration de-
cided upon without delay if we would
make the most of our opportunity. Last
years parade was greater success
than previous years, but the work was
made doubly hard for the director and
his committees and for the citizens
generally who assisted by the short
time for preparation.
Beginning to Realize.
81 believe that the people of Homo
lulu are beginning to fully appreciate
the Importance of our big annual event.
During the first few years, most per-
sons probably looked upon the floral
parade as a novel diversion-a big play
day for the amusement of automobile
owners and the public generally. In
short, that it was purely local affair
and had no wider significance, but it
is now recognized in its true light as
purely business proposition and one
of the big advertising assets of the
Territory and it must continue to be
looked at from this standpoint and
marked on our calendar as a date that
is to be made more and more a fea,
ture with each succeeding year-one
that will be associated instinctively
with the name Honolulu the world
over.
And Why Not?
EEAn6 uhy Shou]d N Il i+2 600 1rbo r
New Orleans has made of her Mardi
Gras. Does anyone suppose for a min
ute that that great southern city
spends hundreds of thousands of dol
lars every year for the amusement of
her own citizens? Or that Memphis
is working with jealous energy to get
share OF this notoriety, simply as a
plaything for herselfa Or that Pasa-
dena, California; Portland, Oregon;
Kansas City, Missouri; Houston,
Texas, and dozen other mainland
cities have taken to holding annual
"Floral Festivals -; "Rose Carni.
vals''; "Notsuch Carnivals''; etc,
just for fun! Not at all. It's bust,
ness and it pays.
Honolulu Has Advantage.
"In this kind of thing, just as in
most other advertising features, Homo
lulu has many advantages over al
these other places. First and always
her geographical position is an asset
and always will be until flying ma
chimes have made the world as familiar
with Hawaii as the rest Of the main
land now is with the states of The
Middle West OF New England. The
bare name Hawaii or Honolulu
now carries with it a glamour of tht
unknown and sets the Imagination a
work building air castle to our credit
And this is an asset that Ohio o.
Vermont or Oregon never can have.
''Then again, the selection of Wash
ington : Birthday was a most happ!
one and viii always be distinetivel,
our own, for February IS probably tn
most unpleasant month of the year il
most parts Of the civilized world ant
no other place viii ever be likely Z
try to wrest our lauTels from US.
Advertising in Europe.
"The Hawaii Promotion Commute
has already spent about 5000 in ad
vertising next February's event an,
will probably have some other bills t
meet in this connection. Already,
presume, our posters have been dis
tributed throughout Europe and with
in another week or two they will b
well scattered over the mainland.
1t is now up to the people Of Homo