The Bridgeport evening farmer., 1909-04-23
BIG PURE FOOD STORE OPENS
 TOMORROW
Good Bread and Butter This Firm Promises to Sell Cheaper Than Any. one Else in the World.
Mohican Company Has no Bargain Sales -Gets What it Thinks Fair Profit Union Bakers Orly Employed.

"More for a dollar than a dollar can buy elsewhere is the motto of the Mohican Company, which opens its big pure food department store tomorrow in the $, H. Wheeler building, with a
 frontage on Golden Hill and Main Sts. The speciality of this company to begin, is bread and butter. In it's 79 stores it is the largest retailer of butter in the world. They buy the total output of several of the biggest creameries in America and therefore have been able to correct any slight errors and inn prove the product so that the butter they receive is staple article of the highest grade where they would be ta- king a chance of carrying inferior pro- ducts if they bought in the open mar ket. Their grade butter is always re- liable and sells for from to 10 cents
 a pound less than the butter usually sold as the highest grade.
 Flour is now selling at about $7 barrell and everywhere there is a hue and cry about the price of bread go- ing to be raised. This firm sells big loaf of bread for cents. The bread is baked in the bakery over the store
 by union bakers, under sanitary con ditions that comply absolutely with the state bakery laws and which also go a little further, by being little more
 clean than the state demands. The firm makes money with it's 8 cent loaves of bread because it buys it's
 flour in 15o car lots. In this bakery
 Union bakers will also make a com
 plete line of cake and pastry which will be sold at prices whichs compare with the low cost of the bread.
 Frank Munsey, the magazine pub
 fisher, is the genius back of the Mohi-
 can store movement: He started in
 business something like ten years ago
 He had ideas of his own about mer- chandising and although many people said the business could not survive upon the principles he started it upon, one of the most perfect organizations has been perfected and the company will probably not stop until it has a store in every city of importance in the country. The policy of the com pany is laid down and the business is going on and on.
 The management says that it is not offering bargains nor is it here to wage war upon other dealers by cutting prices. It does not consider that there are any other merchants on earth. The company knows what it pays for goods and it's selling price will be regulated by the cost of goods and by the cost of selling them. The company is conducting the mer- chandising business on the same broad principles that enter into railroad. and banking and shipping, and the big manufacturing industries of the coun- try. The policy is to do an enormous
 business and on the smallest shading of profit.
 In the basement or the building IS the ice making plant connected with the mammoth butter box and meat re- frigerator on the main floor. This re- frigerator is large enough to hold about two carloads of beef and has a plate glass side, making a display of the beef. Meat bought in the west will come direct to this big retail store without going through the hands of any nddemen.
 The fixed charges for doing business are reduced to the smallest possible point, as no goods are sold except for cash, and no orders are solicited and there are no deliveries of goods. The man who will take home his own goods gets something for his labor. If anyone wants goods delivered the com pany has an arrangement whereby the
 goods will be sent C. O. D. at the ex- pense of the purchaser. The big store which is finished in quartered oak will be enc of the most interesting places in the city to visit and from some of
 the prices that are being quoted it be- gins 10 look as though some people were going to be tempted to earn a.
 few dollars by carrying home their groceries and meats.
 The big floor has been divided off so
 there is 115 feet of counter space on each side of the store and two large squares in the center of the store
 The dorrs will be opened at 10 o'clock tomorrow. Manager EmmanS will start work with at least 75 sales peo- pie and clerks.
 Foley's Honey and Tar is a safe
 guard against serious results from
 spring colds, which inf1ame the lungs
 and develop into pneumonia. Avoid