River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1909-09-30
Studebaker-FlanderS "2O"S75O

Inc greatest AuJOmODllc value
the World Has Ever Seen
HERE'S THE ANNOUNCEMENT
for which the world of Automobile has been
"al.!ng SO anxously-noplng OF oreaolng ac-
cording the individual buyer seller
of motor
WE HAD INTENDED KEEPING SILENT.
about this car for few weeks yet-until other
makers had had their say-untl they had all
sprung their sensations"
BUTTHEMAGNITUDEO OF OUR PREPARATIONS
the purchase of several factories by Stude-
baker interests represented by the EMF Com
pany of Detroit set trade tongues a-wagging and
information as to the car that was to be produced
on such tremendous scale began to leak out.
DEALERS, ANXIOUS TO GET THE WINNING LINE
began to inquire to the Studebaker plans for
next year. They insistent for, very natu-
rally they did not want to tie up with any other
if Studebakers were to have the great
line that had been reported No man likes to
enlist on the losing side. All like to march with
the Victorious.
CUSTOMERS EVERYWHERE WROTE
in this vein: IF Studebakers are going to build
runabout don't want to buy until have
it." Thousands of these writer's have dealt
with this old house for years-some Of them
never bought vehicle anywhere else TO
them the Studebaker Justly adds to the
intrinsic value Of any car.
IN VIEW OF THIS ANXIETY
on the part OF our friends we decided 1t would
be unjust to dealers and prospective buyers to
longer withhold information to this car.
which will supplement those other two III incom,
parable models, Studebaker-CarfOrd "40' ana
Studebaker EMF "3O."
so THE CAT is OUT
Read the specifications briefly given below. Con-
slider the source of this cars origin. Then COM
pare it with other Sensations" recently an
nounced-and see If you don't think they were
false alarms.
NEUTRALITY-SUSPICIOUS. $50"
is the of the new car, and the title was Sc
lected because it believed that that alone
would be the strongest guarantee of its quality
to any at all familiar with the history and
>sTUDEBAKERs STAND SPONSOR
for the, pToduct-tsss entire output will be
your guarantee that the will be Of sterling
quality Observation-Disclosures could not at,
ford to lend their and reputation based
IS years Of upright dealing to any but an
honest product
FLANDERS WILL MANUFACTURE
this product. What could we say here that
would add to his fame as manufacturer? His
has been the most wonderful record in this won.
derful business It has been a succession OF
triumphs-a repetition from year to syear or
feats in production that had heretofore been
considered impossible-that other makers now
call marvellous. EMF "3O" which attained
such an instantaneous success and now stands
the most popular car on the market was SUM-
cient to establish Flanders for all time.
JAMES HEASLETT DESIGNED
the Studebaker-Flanders "2O"-an engineer who
I'M to the time he undertook this commission
had never set his hand his talent to the de-
signing of any but high priced cars. Several
designed the original Studebaker chassis-the
one from which have evolved all later models
HeaSlett doesn't know how TO DO cheap WOrk-
in the sense that the term is generally used. He
simplifes and he knows how to design parts
to manufacture to the best Gdvantage-tnere ne
is unsurpassed by any.
$4,000 ST s2O's" WILL BE BUILT IN 1910
We realize that these figures will be almost IN
credible to persons unfamiliar with the re-
sources of studebakers and the ability of Elan
ders It Is simple statement OF fact. That the
old ultra conservative" house of Studebakers
and not some young and inexperienced concern
stands back of the statement ought to give
it par value We know it will.
THIS QUANTITY WAS NECESSARY SSdd cor ., +h,.
size and quality at the price il made in smaller
quantities. The tremendous overhead expense
Of equipment and distribution would II sadded
onto lesser number of cars, make 1t necessary
to add 25 to so per cent. to the price We can
not build much better car than others do Tor
the money in lots of 5000 to 5000. But by dis
trbuting the overhead $4,000 cars we have
been able to set the price at $780,
COMPARE THIS CAR WITH OTHERS
listed at 500 to $500 more. Add a magnetic 70
those not so equipped-we believe no automo-
bile is complete without a first class magnetic
and you will find that, aside from the difference
in price, there is no comparison in value we
didn't intend there should be-
THIS Is A FULL GROWN, MANS SIZE
magnetic equipped, four cylinder car-not four
cylinder toy one-lung makesh1ft.
WE HAVE HAD 1T IN MIND SEVERAL YEARS
under way several months-simpy waited until
plans could be matured for its proper manufac-
ture and distribution. No concern would dare
attempt a task so large this until proper ma
chinery not only for making but for marketing
the product had been perfected and installed.
That time has arrived.
THE DEMAND Is ALREADY THERE
this know. 1t only remained to perfect an
organization to properly take care OF II ana
to extend to buyers that uniform courtesy and
prompt attention that have made Studebakers
famous-and prosperous. Did you ever notice
that Studebaker representative, Wherever you
find him. breathes the spirit of the whole or
ganization-is sort of beacon OF safety to all
AUTOMOBILE G.