The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1909-05-20
|CL DRY OF Topeka
1t Is to Be Told in Booklet
Form.
Large Advertisements to Be
Used in Newspapers.
USE BILL BOARDS.
Mr.. Auerbach's Suggestion for
Signs at DepOts.
Suggestion Made to Help Boost
Suggestion Made to Help Boost
Washburn.

Just after the noon hour today in
! the rooms of the Commercial club the
municipal advertising commission COM
posed of Chairman Frank P MacLen-
nan, c. A. Moore and F. s. Savage of
the Topeka Advertising club, Chairman
n. B. Burge, w. w. Webb and H. A.
Heath of the Real Estate Dealers
association and Chairman Arthur Cap
per, H. A Auerbach and E. H. Crosby
of the Commercial club, met in their
first joint session for the purpose Of
preparing series of advertising cir
culars, letters and matter of all kinds
in the interest of Topeka.
Probably the most important issue of
the meeting was the decision of the
commission to formulate large news
paper ad-this ad telling of the many
natural and artificial advantages of the
city and its standing among other cities
instructed to bring at the Fridays
meeting of the commission a number
of hints for the formation of these adj
vertisements Mr.. MacLennan of the
State Journal and Mr.. Capper of the
Capital both signified their willingness
to run general advertisements
of the city in their publications free
of charge as the Rebate Associations
advertisement is used at the present
time. 1t is expected that this display ad
will be used at odd times during the week.
1T will naturally go broadcast over the
state and give the city a large amount
Of prominence.
The little sunfower folder presented
to the meeting of the commission yes
terday was talked of again and will
undoubtedly be used as a permanent
circular with the merchants over the
city. The men at the meeting today
declared their approval of the plan and
Mr.. E. H. Crosby was especially anxi-
GUS to have number in his hands to
send through his CORES pondence both
private, business and circular. The
,1r1rr- % 81
Bolmar, the State Journal artist who
is improving it's appearance and use
fulness.
When asked for suggestions to the
different advertising schemes being in
vented by the commission Mr.. Auer-
bach came to the front with one that
will probably be introduced as soon as
the committees can decide on the
literature to be used. 1t was proposed
by the clothing merchant to erect in a
prominent position in front of all the
passenger stations in the city a large
bill board. This board to be construct
ed of good material and put UP in an
attractive manner. Painted on the
board in broad faced letters it was sug-
gested that a number of short SEN
fences telling of the industries, the
prospects and the advantages of To-
peka combined with a few municipal
facts be placed. This scheme. it was
who pass through this city on the rail-
roads every day. The average passen-
ger sits in the car aching for something
to do, something to read-and a bill
board of this character would be read
with interest and possible advantage to
Topeka.
AS has been evidenced all along it
seems to be the intention of the adver-
Using commission to boost first for To-
peka's population. 1t is proposed to-
appeal to the hundreds of out of town
people who are looking around for a
place to settle down-such people as re-
tired farmers, bankers, business men,
etc. To bring this city's attractions
before them seems to be the first feat
ure.
1t was pointed out today that Wash
burn and Bethany colleges were big
drawing cards. There are hundreds of
people over the state who desire to
send their children to school and if To-
peka was shown to them in the right
manner they would move their fam
lilies here and take advantage of the
many schools-from the kindergarten
to the highest technical schools. A
large number of the families on Col
lege Hill at the present time are out of
town people who have moved to the
city for the purpose of sending their
children through college.
At the meeting tomorrow the adver-
Using men will bring with them writ
ten terse statements of facts concern
ing Topeka.