The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1909-12-05

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1st. Mark that That's what sets the date After that
we will working materials bought in the higher
mareet-and still going up.
going carefully and thoughully-why our competitors so
confidently predict that the price of E-M-t-ao will
surely have be advanced-and why are just trhe
doubtful about it ourselves.
E-M-F-"so" PRICE WAS BASED ON AN go margin over
cost of making and distributing On the quantities
manufacture and the rapid OF the invested capital
Just show you, the EMF Company has
invested over millions of dollars in factories apd
additions during the last year-al made from the
sale of EN- ESQ" and on the small margin quoted
above.
BUT THAT MARGIN WILL BE CUT INTO and seriously
rubber and materials keep advancing they
have In that event. may absolutely imperative that
the advance-and February 1st will tell the story
"WHY 500" YOU ASK It's natural question Answer
is: because determined long there any OF
that eight per left will hold the price where it s
Never mind just why-suce it say it is very essential
part of policy OF building for the futurehe far future
of this industry Wed be perfectly willing to tell you
could do without also letting the other fellows into
plans. You see they all read ads-that's how they
know what their next move ought to be-
ANYWAY, THAT'S WHAT WE PLAN TO Do. But
when all the margin has been eliminated by advance
price Of materials, will either have to manufacture
at loss cut the quaityuse naleabe castings and
iron crank and such other expedents rivals
adopt Offset the difference between their facilities and
ours-and then can't reach within $3.50 to $350
OF course, neither of those would be considered
NOW PLEASE REMEMBER WE HOPE WE WON'T
have increase the price II positive would
we'd simply say now and less space. But when
the eight per cent 5s all gone-hy we'll add it again;
dd and that m 9ena u sbent % ad out soo
is s1,25o O. b; factory in Detron-magnsto and five
lamps included-@of course"
HAVE WE MADE OURSELVES PLAIN to your We've
tried The facts stated above open easy con6a-
ton from any reliable Some of Our Friends the
Enemy" will contradict them-naturally And dealers
han affnJh
naturally and for two First self interest," and
ond from ignorance of the actual conditions Any Stude
them posted.
THOMAS w. LAWSON SAYS he always throw the
wise ones off the scent by ludcrously simple device
just telling the truth right out in print Whether he does
beside the markwe know it's good advertising
philosophy There's certain type of who discounts
everything he in the advertising Ohers-and
they the kind that got EM-FCars season when
thousands had to go whout-'ow how to discriminate
WHAT IS OUR OBJECT IN THIS ADJ Own up now
you're puzzled Aren't you! Is it to induce orders for
immediate deiveryaor to distribute them longer
bothf Or Do your own interpreting. Theren be
enough of both classes to suit purpose Which will be
We've told Planlyf enough readers doubt perhaps
that will best suit purposel
IF WE KNEW OURSELVES whether or not the price OF
ss IN ses @ s assass Would Ei1s ny % Bas y ss
sos san aea oal i 5 o s, o s we've vs Ss S fair
M ss, telling M sS you the facts I'VE 0 r. then lent date and let each reader
WE ARE MAKING FIFTY CARS A DAY NOW-E-M.
ESQ alone Each Studabaer branch and dealer
-knowsto how to
will be shipped As ia! the
@ % ahead Of sss
couldn't take ese Of tSe them But some
always deay-that gives the alert chance
STUDEBtKERS CANNOT AFFORD to do some things
other with hand our cl
tai permits do thing impossible to others shd
dealer 1@ass uses ''s-' '' "'A A'-''
SO WE WILL AGREE TO DO THIS When your local
for
will stand ! bk hm N aad y9a the extent Of sreng deliver
delivery of his allotted dates up May first
will be delivered at ,e present whether compel
between and then Prossded-anarh
ssT"yrov'asd ot aAosU Of boyss.s
aeh dsos tAs Brameh by gex
aer rasr hai ssf" Ph1ecd iA sepstoa U good uxi
it.drow" by n0Hs sAshsd Ah eaesr afts,
BE- 49, - ~ - "
THERE'S THE WHOLE SToRY-Lets see how many
will interpret Alright Who will
future Of this automobile industry--and profit bx -