The Yakima herald. [volume] (North Yakima, W.T. [Wash.]) 1889-1914, 1909-04-14
EAT RA|S|NS
IS SLOGAN
VINEYARD PEOPLE RAISE II
woman Visitor to North Yakima Tells
of Great Movement Among Cali
fOrnia Growers.

Mrs. V. Mowat, of Fresno, Cal,
who has a vineyard of 240 acres and
who is deeply interested in raisins,
apart from the fact that she is grow
ing them, is in North Yakima as a
propaganda. She will remain but a
day or two but expects to return
within week or so to remain here
several days. She is out drumming up
trade as producer, seeking a market
for the raisins she grows and attempt
ing to induce an increasingly large
number of people to use raisins as
food
In the way of comparative food val
ues she shows that a pound of raisins
represents a food value equal to six
pounds of apples, or five pounds of
bananas, or pound and a fifth of po-
tatoes, or a pound of bread. or two
pounds of milk, or one and a quarter
pounds of fish. Eggs at seven-eights
of a pound and three fifths of a pound
of meat are the equal of a pound of
raisins. Mrs. Mowat has poems about
raisins, and pamphlets about raisins
and a large list of recipes in which
raisins are an essential feature.
War Against the Packers.
Raisin growers of whom she is one
of a great many, are engaged just now
in a cooperative movement which
should prove of great interest to all
Yakima fruit growers. They are try
ing to see if they cannot harvest.
pack and market their own fruit with
out in any way letting the packers get
in on their profits as they are now
doing This is a movement in self
defense Raisin growers are now OPP
Grating at such disadvantage that
many of them are not getting their
money back each year. 1t costs to
raise and cure raisins, according to
Mrs. Mowat, six and three quarter
cents a pound and they are not get
ting their money out of it.
April 80 has been set apart in Cal
iforna as "Raisin Day. The South
ern Pacific railroad, the SAINT Fe, the
Burlington and other roads have sent
their best travelling representatives to
Fresno to cooperate with the cham
Der of commerce of that city in adver-
Using the day. All those railroads
have inserted in every advertisement
they carry, in every magazine OF news
paper. the line Eat Raisins. Califor-
MIA Raisin Day, April 30'' 1t is said
that the greatest short-lived advertis-
ing campaign ever inaugurated has
been set on foot in connection with the
day to advertise the beautiful. sun
kissed amber clusters of California.
Raisins at All Meals.
Every school child is to write about
raisins and every adult is to serve
them at meals and send samples away
to friends elsewhere. Restaurants, no.
tells and other places where food is
served will aid and, according to Mrs.
Mowat and the newspapers Of Cali
fornia which she has with her, there
is to be illustrated the greatest gen.
eral movement over seen in California,
which is land Of big things.
Mrs. Mowat is one of the vast army
of California men and women, there
fore. who are promoting the interests
Of raisin day. The effort Is to increase
the market for an excellent food arti-
Gle, and in doing so to attempt to in
fluence people to deal direct with the
grower who will put up his own pack
and be responsible for the merit of
the goods bearing his label