Gilpin observer., 1909-09-30
divide with the buyer the saving effect by superior methods
OF manufacturing and distributing Policy years

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"20"E375(
way we stand back of them-treat them as
want their customers treated. They soon get
the spirit
THE BEST BRAINS IN THE INDUSTRY
are engaged in the production of the stude-
baker:Flanders "2o" Plants best suited to It's
manufacture have been purchased-for II
would avoid all chance of delays and disappoint
ments to buyers we must depend on no outside
concern to furnish the smallest part. Every
part must be made in our own factories and un-
der the watchful eye of Flanders
TO MAKE THE LOW PRICE POSSIBLY
it necessary also that there enter in
intermediate parts profit No concern making
an assembled car can hope to compete with this
car in quality at the price. 1t was the purchase
OF several plants-among them the splendidly
equipped De Luxe factory at Detroit, forging
plant, body making plant, and others-that
started the rumors and make it necessary to
announce our plans few weeks earlier than
intended. 1t suits us all right-but-
OUT OF CONSIDERATION FOR COMPETITORS
we intended to keep silent yet while. Denv-
cries will not begin until January. Besides.
at such price. and by Studebakers is likely to
have the e. effect fec of Of an M explosive bomb on the
ciptate anything, but hand forced
THIS CAR WILL BE THE SCREAM OF 1910"
said the first dealer who was let into the secret.
and if dealers can't pick winners who can?
1T WILL BE A REPETITION OF EMF "3O' HISTORY
the greatest sensation-the greatest
from every standpoint ever sprung in this in
dustry up to date
OF COURSE 1T WILL BE DAMNED
by rivals. But damning doesn't hurt No
ever was damned as was the !5a EMF / go" now
m
prce-we did. Then they said deliveries would
be , 45 day nOw590 $50 in
they damn dead ones.
STUDEBAKERS ARE THE WORLDS LARGEST
makers OF motor cars-many times over Yet
And as cars sold under the Studebaker name
are always first choice; persons who are unable
to get them and must buy some other natu-
rally disapponted-and often
THERE IS CERTAIN TO BE A SHORTAGE
of every Studebaker model in 1910. We know
that now, but are poweress to avert 1t. Under
alone, will be made in 1910. That sounds big.
but this is big country and the name stands
high over every mile of it.
ONLY 1000 SUPERINTENDENT
Americas standard high priced car-have been
licly announced. nearly 200 already under
order. For several weeks We have been
that there will be a big shortage Of this model.
but it is too late to change plans now. The only
seven passenger. $1,000 with STANDARD d' BODY
is to get your order in now-have definite de-
livery date set
"DIVIDE WITH THE BUYER
the saving effect by superior method Of
manufacture and selling" That is the keynote
to all Studebaker operations-the explanation
of our policy of small profits per unit quanti-
ties Of cars. No other manufacturer is satisfied
with small margin. Most Of them do not
know, within several dollars, what it costs to
make an automobile-and they set wide mar
gin to cover
YOU HAVE BEEN PAYING FOR wAsTEFuL METHODS
since the inception of this young industry.
We have corrected that. This is an industry
now-not game.
STUDEBAKERS, WITH ALL THEIR RESOURCES
financial and otherwise, would have hesitated
to launch project big as Studebaker-Flan-
ders 900 under the conditions which until with
in a few months have prevailed in the automo-
bile industry-or rather Game The basis
which the business has been conducted was
foolish, fictitious and false. 1t fair neither
to maker nor buyer-most unfair to the dealer.
He was always chasing rainbows. Tying up
with wildcat concern after another, he
handled the same line two years In
cession-never knew where. a year afterward.
to find any one to stand back Of the so-called
guarantee he had given with the
HOW DIFFERENT NOW
when you buy any type of your needs
dictate or your purse can AFFORD and have be-
hind 1t the warranty and the name OF q concern
like Studebakers-ffty.fv years old. This lat
est -Studebaker-Flanders "20'-com-
pletes the line. Here brief specifications.
Read them carefully; then IL you desire further
information about this any other Studebaker
model write your nearest branch. Whatever
because you can't get for next springs
use, when you will want 1t badly.
large; 70 horse power normal engine speed
cARBuREroR-Foa feed similar to the successful E-MT
cooLINo-water; centrifugal pump, similar to EMF.
arford handsome
M Hss S an ss 'm
power consuming planetary gears other of $1,000