The Delta independent., 1909-01-01
The
Big Red
Apple
Lengthen Out It's Season, Have Sales Agents In
Cities, to Tell Consumers Where the Best
of Apples Grow. Delta County Pro-
ducts Cannot be Beat.

The benefits from constant advertis-
ing by exhibits of what county pro-
duces are far reaching, but even this
can be improved upon by introducing
into actual use those delicious fruit and
other products of the soil.
Such a plan not only benefits the
locality in an advertising way, but
substantially helps the producer and
everybody else by bringing in money
returns.
This has been brought about by
different fruit raising valleys-particu-
larly those in Washington state
through regular selling agents in the
big cities like Chicago and New York.
where there is a large class of con-
sumers who do not mind fancy prices if
they can get fancy goods.
We have just read the advertisement
of one of these selling agents in Chica-
go, announcing that he can supply
''Red Apples at growers prices from
Washington, which he incorrectly states
is 1.-The greatest apple country on
earth" 3" These growers prices" he
states, is, for fancy. 81 so to 81 75
box. We are not concerned whether
these are growers prices or not The
agent must pay freight and other ex-
penses and he is entitled to a profit.
even if he does make play of words
in appealing for trade.
What we are concerned in, however.
is the amount of real good advertising
with genuine returns on the spot, he is
giving, gratuitously, to the place where
the fruit grows which he is selling.
There are three things which the
smart orchardist should paste in his hat
and look at just as often as he may be
inclined to forget: To grow fancy
fruit; to build up foreign market for
it; to study when he can supply that
market TO best advantage.
This brings US down to the present
Western Slope system, of gathering the
fruit in the fall, boxing and shipping
all that can be spared just as fast as
cars can be had and loaded. This
leaves the country without apples-so
destitute of them that the people at
home have to go hungry for them in
the spring.
Is this wise? Apples which sell here
this fall for from dollar to 81 25 a box
nearly always will bring $500 to 81. so
per box in the late winter and spring,
and most of those shipped are good
keepers. We already have storage
capacity in this county for several
hundred car loads, and more would be
built if the builders were patronized.
| One thing is certain, apples should
be kept on hand to supply to some ex-
tent Eastern markets. This ST tould be
done for the sake of the increased
profits to growers as well as for the
advertising benefits it brings to the
community where the fruit is grown.
Every city in the United States has its
companies who try to buy whole apple
crops and who store the fruit for profit.
! for the advance they know is sure to
come. If it pays them to do it, why
won't it also pay the growers?
About the fancy product and the
fancy consumers, too much emphasis
cannot be put on the words. In every
city there are wealthy people who
want to pay fancy prices, and if the
article Is to their taste, there is hardly
a limit to which the price may go.
We believe Delta county produces the
finest apples grown, and that even the
present product can be greatly i'm
proved. Get your red apples" into
the hands of the people-also into their
mouths-and don't be content with
gorging them with your whole crop as
soon as it is harvested, when the taste
for apples is dullest and the apples
themselves are by no means at their
best. The public does not really begin
to get apple hungry until after Christ
mas. Then the appetite grows until
fruit comes again.