The Newark star and Newark advertiser. [volume] (Newark, N.J.) 1909-1909, 1909-07-03
READERS SHOWER
PRAISE ON STARS
COLOR PRINTING
Subscribers and Advertisers
Like Evening Editions
Innovation.
ATTRACTIVE, ARTISTIC
AND ENTERPRISING''
Unanimous Appreciation for
Tints and for Entertaining
Magazine for the Home.
well. It looks good. doesn't itYo

"Well, 1t looks good. doesn't it?"
Boiled down, that would be the gist
of the favorable comment heard on the
street yesterday after the evening edi-
tion of the STAR appeared in it's new
dress of dainty colors.
Evidently there We're no two ways of
thinking about the STARS enterprise.
II there were those who did not like it..
AS apparently everyone with a STAR
had something to say, 1t is being as
sumed that the verdict in favor of the
innovation was unanimous. Many kind
ly comments from advertisers and
other prominent friends of the STAR
We're sent to this office.
Not only was the STAR in colors
pleasing. but folks generally liked the
enterprise which prompted the STAR
In offering such a novelty. There is
an instructive feeling in all good citi-
zens, even IL they have never formu-
lated it for themselves, that the cour-
age and municipal spirit and progress
iveness of a community is reflected in
Its most up-to-date newspaper. When
such a newspaper jumps ahead with
an innovation like the STARS of yes
terday citizens are being proud of their
town when they express pride in the
newspaper.
Praise From All Sides.
1t was agreed that the bright, crisp
news columns of the STAR. the en-
tertaining magazine for the home and
the innumerable and interesting fea-
lures which go to make up tic paper,
are worthy of the best dress which
typical STAR news story gains no lit
erary value through being printed in
sepia or delicate green, but the artistic
advance for the story and the entire
paper makes the hues worth while.
Hundreds of nice informal things
were said of the STAR to it's ( ,e yes
terday and today. about its enterprise.
Here are afew which gained perma-
nency through being written, and such
kindly praise Is one of the things which
makes enterprise worth while;
Austen H. McGregor. President OF the
McGregor Clothing store-"Thats the
finest thing in the newspaper line
I've seen in long time. You STAR
people are certainly enterprising.
Keep up the good work.
Robert b. Stoutenburgh, of Stou
tenburgh & Goa newspaper Is
judged by its appearance and the eff
forts it makes to please the public.
The STAR is taking the lead in both
fields and will get it's just due from
the public, which appreciates good
thing when 1t sees it."
Theodore S. Fettinger, Advertising
Manager Hahne & Cot is a splen-
did innovation and one that will meet
with the approval of the public, and
| want to congratulate The Star on
its success"
charles Michael, Advertising Manager
l.. S. Plaut & Co.-"The colors are
very pleasing, and subdued enough
to make the reading matter easier.
1 like the improvement very much.
indeed"
Louis Bamberger. of L. Bamberger &
Co.-"It is a very attractive paper
andathe colors, are very pleasing. 1t
is an innovation in journalism"
Fire Chief William c. Astley-"Any
paper can print in black and white.
There is neither novelty nor originali-
ty in that. The innovation Of daily
paper gotten UP In well-chosen colors
ought to be favorite to both the
advertisers and readers. like it and
think that everyone else will.'
Admires STARS Enterprise.
Patrick r. Murphy. shoe dealer. of SAB
Broad street-"Tve always admired
the STAR for its enterprise, es-
pecially in these last two years. I'm
der the present management it's
strides have been tremendous. 1 cer-
tainly am pleased with your new
scheme and wish you all the success
in the world"
John L. O'Toole, publicity manager of
the Public Service Corporation,
said: "The evening edition of the
STAR yesterday, printed In soft green
and brown tints, was very handsome.
It's a new idea in hewspaperdom that
will be copied"
Former Alderman John ]. Magovern--
"Typographically the Evening STAR
of yesterday was gem. My
wife and o4her women in our neigh
porhood. att South Orange, were de.
lighted with the Acolor tints. espe-
eyes"
John-,EErs4; 1.-the colored Ev-
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