The Miller press. [volume] (Miller, S.D.) 190?-current, 1909-09-30

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The Greatest Automobile Value
the World Has Ever Seen
HERE'S H ANNOUNCEMENT
for which the world of Automobile has been
waiting so anxiously-hoping or dreading &C.
cording as the individual was a buyer or seller
OF motor cars.
WE HAD INTENDED KEEPING SILENT
about this car for a few weeks yet-until other
makers had had their say-until they had all
sprung their sensations"
BUTTHEMAGNITUDE OF III PREPARATIONS
the purchase of several factories by Stude-
pany Of Detroit set trade tongues a-wagging and
information as to the car that was to be produced
on such a tremendous scale began to leak out.
DEALERS, ANXIOUS TO GET THE WINNING LINE
began to inquire as to the Studebaker plans for
next year. They were insistent, for, very natu-
rally, they did not want to tie up with any other
concern if Studebakers were to have the great
line that had been reported. No man likes to
enlist on the losing side. All like to march with
the Victorious.
CUSTOMERS EVERYWHERE WROTE
in this vein: IF studebakers are going to build
a runabout I don't want to buy until I have
seen it," Thousands of these writer's have dealt
with this old house for years-some Of them
never bought a vehicle anywhere else. TO
them the studebaker name justly adds to the
Intrinsic value Of any car.
IN VIEW OF THIS ANXIETY
on the part Of our friends we decided It would
be unjust to dealers and prospective buyers to
longer withhold information as to this car,
which will supplement- those other two incom.
parable models, StudebakerGar 40" and
Studebaker EMF go"
so THE CAT is OUT
Read the specifications briefly given below. Con.
slider the source of this cars origin. Then COM
pare it with other Sensations" recently an
nounced-and see If you don't think they were
false alarms.
OBSERVATION-DISCLOSURES go"
is the name of the new car, and the title was Sc
lected because it was believed that that alone
would be the strongest guarantee of it's quality
TO any one at all familiar with the history and
the personnel of the automobile industry.
STUDEBAKERS STAND SPONSOR
for the productive entire output will be
marketed through this organization. That is
your guarantee that the car will be Of sterling
quality could not af-
ford to lend their name and a reputation based
honest product.
WILL MANUFACTURE
this product. What could we say here that
would add to his fame as a manufacturer? His
has been the most wonderful record in this won
derful business. 1t has been a succession of
triumphs-a repetition from year to year of
feats in production that had heretofore been
considered impossible-that other makers now
such an instantaneous success and now stands
the most popular car on the market, was suf1-
cient to establish Flanders for all time.
JAMES HEASLETT DESIGNED
the Observation-Disclosures "20"-an engineer who
up to the time he undertook this commission
q wv Z Ills udnu " Ills IdlSu u ii z
signing Of any but high priced cars. Several
of the best known emanated from his brain. He
designed the original Studebaker chassis-the
one from which have evolved all later models.
Heaslett doesn't know how to do cheap work
in the sense that the term is generally used. He
simplifes and he knows how to design parts
to manufacture to the best advantage-there he
is unsurpassed by any.
25,eo0 S-F zoos WILL BE BUILT IN 1910
We realize that these figures will be almost In
credible to persons unfamiliar with the re-
sources of Studebakers and the ability of Elan
ders II Is a simple statement of fact. That the
old ultra conservative" house of Studebakers
and not some young and inexperienced concern
stands back Of the statement ought to give
it a par value. We know it will.
THIS QUANTITY WAS NECESSARY
1t would be impossible to produce a car OF this
Size and quality at the price if made in smaller
quantities. The tremendous overhead" expense
of equipment and distribution would, If saddled
onto a lesser number of cars, make it necessary
to add 25 to so per cent. to the price. We can
not build a much better car than others do for
the money in lots of 5000 to 5000. But by dis
~tributing the overhead over 25, 900 cars We have
been able to set the price at $3.50.
COMPARE THIS CAR WITH OTHERS
listed at 500 to $500 more. Add a magnetic to
those not so equipped-we believe no automo-
bile is complete without a first class magnetic
and you will find that, aside from the difference
in price, there is no comparison in value. We
didn't intend there should be.
THIS IS A FULL GROWN, MANS SIZE
magnetic equipped, four cylinder car-not a four
cylinder toy or a onelung makeshift.
WE HAVE HAD 1T IN MIND SEVERAL YEARS
under way several enthusiastically waited until
plans could be niatared for its proper manufac-
ture and distribution. No concern would dare
attempt a task so large as this until proper ma
chinsry not only for making but for marketing
the product had been perfected and installed.
That time has arrived.
THE DEMAND is ALREADY THERE
this we know. 1t only remained to perfect an
-----ozgafiza4ion to properly take care OF 1t and
to extend to buyers that uniform courtesy and
prompt attention that have made Studebakers
famous-and prosperous. Did you ever notice
that a Studebaker representative. wherever you
find him. breatheS the splSit IT taG-%aata-e
ar.aaticn%is a sort or beacon OF safetT 20 all
,TT nCDAVED AIT0M0QH r n