The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1909-11-27

millions of dollars additions during the last year
all made from the sale Of EF3O" and the small margin
quoted above
BUT THAT MARGIN WILL BE CUT INTO and seriously If
rubber and other materials keep advancing they In
that event may be absolutely imperative that the price
and February st will tell the story.
WHY 800" you ASK It's natural question Answer ia: be-
determined long there any eight per
left will hold the price where it just
suffice say is very essential part policy building
for the uehe far future industry We'd perfectly
willing to tell you could we do it without also letting the other
fellows into plans You they all read ads that's
how they know what their next move ought to be.
ANYWAY THAT'S WHAT WE PLAN TO DO But when ALI
the margin has been eliminated by advance price of materials
will either have to manufacture quality
maleable castings and other
eedents rivals adopt offset the difference between their
facilities and ourand then can't reach price within
$780, OF neither of those would be considered
NOW PLEASE REMEMBER WE HOPE WE WON'T have to in
the price If positive would we'd simply say
and less space But when the eight per all
gonewhy we'll add it again. and that round numbers Just
about figures out 500 added to the present price which,
world knows is $l25O f. factory in Detroit magnetic and
five lamps ncuded-"of course"
HAVE WE MADE OURSELVES PLAIN to your We've tried
The facts stated above easy confirmation from any
liable Some Of "Our Friends the Enemy contradict
naturally And dealers handling competing lines will also
try erfue naturally and for First self
interest second from ignorance the Any
sudebker dealer heap other facts the abovewe keep
them posted
THOMAS W. LAWSON SAYS always throw the wse ones"
off the scent by ludcousy simple devoeust telling the truth
right Whether beside the mark
know it's good advertising philosophy There's type
of who discounts everything in the advertising columns
and they the kind that got EMFCars last
when thousands had wthouknow how discriminate
these accept Studebaker advertising at par.
WHAT is OUR OBJECT IN THIS ADJ Own up now-you're
puzzled Aren't you? Is it to induce orders for immediate de-
ery?or distribute them longer period we can
liver better advantage? Which? Or both? Or? your
Interpreting There enough both suit our
purpose Which will be the wserthat for each reader figure
for himself We've told plainyf enough readers doubt
perhaps that will best suit purpose
IF WE KNEW OURSELVES whether or not the price of the EMF
800 would advance February frswhy the problem would be
In fact there would be problem But don't We can't
afford advance without due nocwoudn be fair according
idea of things So we've had TO content ourselves with
telling the know them date and let
steer his according to his lights.
WE ARE MAKING FIFTY CARS A DAY NOW-E-M-F-"s
Each studebake branch and dealer has his allotment
how many he have and to day when each
will be shipped As far the present output will and long
dealer has for present delivery left you get
you five minutes later than the ahead Of youmpos
bic get of course Ii everybody who wants an BMO
rushed odayof couldn't take Of them
some always delay-that gives the alert chance
STUDEBAKERS CANNOT AFFORD things other con-
with less at stake do On the other hand capital
permits to do many things that impossible to others Stude
bakers afford to repudiate contract legal moral made
either with dealer ultimate
so We WILL AGREE TO THIS your has
his allotment for delivery prior Feb 1t viii stand
of him and to the extent of agreeing to deliver
de order has been placed and deposit paid
delivery his allotted dates time May first Such
car will delivered the whether conditions
us to increase it then Prordedak this
carefully provided of purchaser and erdenc of payment Of
deposit sent TO the nearest StbGker Branch By merit mad
after placed This provision U hold good antI
withdrawn By notice published IN this paper after Which date
WsE be Imperative
THERE'S THE WHOLE STORY-Lets how many viii inter-
pref Alright will most accurately gauge the immediate future
Of this automobile industry-and profit by it,