The Virginia enterprise., 1909-10-08
Dvde with the buyer te saving effect superior methods
of manufacturing and Distributing Policy years old

D1Vluc Will llc UuyCl 9lc Sdv4lk
# manufacturing and distributing: -
y ) l ! ! 5
Studebaker-Fla]
The Greatest Automobile Value
the World Has Ever Seen
HERE'S THE ANNOUNCEMENT
for which the world of Automobile has been
waiting anxiously-hoping or dreading &C.
cordins as the individual was a buyer or seller
WE HAD INTENDED KEEPING SILENT
about this car for a few weeks yet-until other
sprung their "sensations"
BUTTHEMAGNITUDE OF OUR PREPARATIONS
the purchase of several factories by stude-
baker interests represented by the EMF Com
pany of Detroit set trade tongues a.Wagging and
Information to the car that was to be produced
on such a tremendous scale began to leak out
DEALERS. ANXIOUS TO GET THE WINNING LINE
began to inquire as to the Studebaker plans for
next year: They were insistent, for. very natu.
rally, they did not want to tie up with any other
line that had been reported. No man likes to
enlist on the losing sde All like to march with
the Victorious.
CUSTOMERS EVERYWHERE WROTE
in this vein: IF Studebakers are going to build
runabout It. don't want to buy until have
seen it." Thousands Of these writer's have dealt
with this old house for years-some of them
never bought vehicle anywhere else To
them the studebaker name justly adds to the
intrinsic value Of any car.
IN VIEW OF THIS ANXIETY.
be unjust to dealers and prospective buyers to
which will supplement those other two tncom-
parable models st1debaker-Garford t1d 40" and
Read the specifications briefly given below. Con.
slider the source of this cars origin. Then com.
pare It with other Sensations" recently an.
false alarms.
STUDEBAKER-FLANDERS 40"
iected because it was believed that that al alone
would be the strongest guarantee Of its quality
to at all familiar with the history and
the personnel of the automobile industry
sTUDEBAKERS STAND SPONSOR
for the p1oduct-t@s ~ entire output will be
marketed through this organization. That is
your guarantee that the car will be Of sterling
quality throughout -studebakers could not at
dd to saa ne m rnp1e and dean % bt ed
honest product.
FLANDERS WILL MANUFACTURE
this product. What could say here that
would add to his fame manufacturer? His
has been the most wonderf full record in this won
business has r" been vear &C. Of
feats in production that had heretofore been
s snsdsss S ~hes Hsksss
such an instantaneous success and now stands
s most e esSss Se hs All ne
the studebaker-F Flanders "20"-an engineer who
up to the time he undertook this commission
had never set his hand nor his talent to the de-
signing Of any but high priced cars: Several
DE- SeSt the onai
one from which have evolved all later models
Heasett doesn't know how to do cheap work.
in the sense that the term is generally used. He
to manufacture to the best sdvantage-there he
is unsurpassed by any.
1900 S-F 'e20's" WILL BE BUILT IN 1910
We realize that these figures will be almost in
o = aad Ss .St @ f 9 S
ders. 1t is a simple statement Of fact. That the
old ultra conservative" house Of studebakers
stands back Of the statement ought to give
it par value. We know it will.
THIS QUANTITY WAS NECESSARY
It would be impossible to produce of this
size and quality at the price made n smaller
Of equipment and distribution would, If saddled
onto a lesser number of cars, make it necessary
to add Is to 50 per cent. to the price. We can
not build a much better than others do for
the money in lots of 5000 to 5000. But by dis
tributing the overhead over $4,000 cars we have
been able to set the price at $3.50.
COMPARE THIS CAR WITH OTHERS
listed at 500 to $500 more. Add magnetic to
those not equipped-we believe automo-
bile is complete without a first class magneto-
and you will find that, aside from the difference
in price, there is comparison in value. We
didn't intend there should b.
THIS IS FULL GROWN, MANS SIZE -.
magnetic equipped four cylinder car-not 4 four
cylinder toy a onelung makeshift
WE HAVE HAD 1T IN MIND SEVERAL YEARS
under way several months-simply waited until
plans could be matured for its proper nnanufac-
ture and distribution No concern would dare
attempt q task so large this until proper ma
chinery not only for making but for marketing
the product had been perfected and installed