Evening star. [volume] (Washington, D.C.) 1854-1972, 1909-12-05

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1st Mark that That's what sets the date After that
will be working materials bought in the higher
market-and still going up
going carefully and thoughtfulyw competitors 80
confidently predict that the price OF E-M-F"so VIII
surely have to be advanced-and why we are just trne
doubtful about it ourselves.
E-M-F-"s0" PRICE WAS BASED ON AN go margin over
cost of making and distributing On the Quantities we
manufacture and the rapid invested capital
that satisfies Just show you the EMF Company has
invested three millions of dollars factories and
10 dung the last w M sm, rosrp IRON nood
above.
BUT THAT MARGIN WILL BE CUT INTO and seriously
rubber and other materials keep advancing as they
have In that event. be absolutely imperative na
the price advanceand February 1st will tell the story
"WHY 500" YOU ASK. It's natural question Answer
is because determined long there IS any OF
that eight cent lett we will hold the price where II Is
Never mind just whysufce to it very essential
part of policy of building for the futurehe tar future
of this industry. Wed be perfectly willing to tell you
could do without also letting the other fellows into our
plans You see, they all read ads-thats how they
know what their next move ought to be-
ANYWAY, THAT'S WHAT WE PLAN TO DO But
when all the margin has been eliminated by advance IN
price of materials will either have manufacture cars
loss the quality-use malleabe castings and
expedentS
adopt to difference between their facilities and
oursand then can't reach price within $3.50 to S35ol
Of course neither of those courses would be considered
NOW PLEASE REMEMBER WE HOPE WE WON'T
have the price If positive we would
we'd simply say SO and use less space But when
the eight per has all gone-why we'll add again;
added to the present price which as all the knows
is $1,25o O. b factory IN Detroit-magneto ana n's
lamps incuded-"of course.
HAVE WE MADE OURSELVES PLAIN you? We've
tried
ton from any reliable source Some of Our Friends the
Enemy" will contradict Internationally. And dealers
handling competing lines will also try refute them
naturally and for two First sell interest," and Sec
ond from ignorance of the actual conditions Any Stude-
baker dealer heap other facts on the above-We keep
them posted.
THOMAS W. LAWSON SAYS he always throw tho
wise ones" off the scent by udcrously simple device
Just telling the truth right out in print. Whether he does
beside the markwe know it's good advertising
philosophy. There's certain type of who discounts
everything he in the advertising columns O,ersand
they the kind that got EMFLars last when
thousands had to go whout-know how to discriminate
and these accept Studebaker advertising par.
WHAT IS OUR OBJECT IN THIS AD2 Own up now
you're puzzled Aren't you? Is it to induce orders for
Immediate devery?or to distribute them longer
period deliver to better advantage? which, Or
both? Or? Do your own interpreting Iherell be
enough of both classes to suit purpose Which will be
the wiser-thats for each reader to figure for himself
told you panly-if enough readers doubt perhaps
that will best suit purpose!
IF WE KNEW OURSELVES whether the price Of
ae M es n0n a @ would BE- But we
We to without notccwoudn be
had
let each reader
his according to his lights.
WE ARE MAKING FIFTY CARS DAY NOW-E-M-
Sudebake branch dealer has his allotment
he and day when each
shipped AS the will long
dealer for delivery left
later than the ahead OF
in couldn't take of them But
always delay-tha gives the alert chance
STUDEBAKERS CANNOT AFFORD to do some things
with less stake do On the other handeour CAPT.
things impossible others
afford udate legal moral made
either with dealer ultimate
so WE WILL AGREE TO DO THIS. When your local
allotment for delivery Feb
of
ade order has been placed deposit
allotted dates
delivered whether conditions
between and then ProUIded-nsork
of purchaser and evidence of
after placed This provision good
published in this after urhih sH
THERE'S THE WHOLE STORY-Let's see how many
will Alright Who will accurately the immediate
of this automobile ndustry-and profit by it.
The Distributor of This Line
Commercial Automobile & Supply Co. 0nc. J.
1873 New York Avenue NV.
n