The Elbert County tribune., 1909-09-30
Studebaker-FlanderS =

JVuONOQhO1 lO
The Greatest Automobile Value
the World Has Ever Seen
for which the world of Automobile has been
waiting so MISUNDERSTANDING dreading ac-
cording as the individual was buyer seller
Of motor
WE HAD INTENDED KEEPING SILENT
about this car for few weeks yet-until other
makers had had their say-unen they had all
sprung their Sensations"
BUT OF OUR PREPARATIONS
the purchase of several factories by Stude-
baker interests represented by the EMF Com
pany of Detroit set trade tongues a-wagging and
information as to the car that was to be produced
on such tremendous scale began to leak out.
DEALERS ANXIOUS TO GET THE WINNING LINE
began to INQUIRE as to the studebaker plans for
rs, eSt year rear s;G They were nssten for nst
concern If Studebakers have the great
enlist on the losing side. All like to march with
the Victorious.
CUSTOMERS EvERYwHERE WROTE
in this vein: .'If Studebakers are going to build
a runabout don't want to buy until have
seen it." Thousands of these writer's have dealt
with this old house for years-some Of them
never bought vehicle anywhere else. To
them the studebaker name Justly adds to the
intrinsic value of any
IN VIEW OF THIS ANXIETY
on the part of our friends we decided 1t would
be unjust to dealers and prospective buyers to
which will supplement those other two incom-
parable models, studebakerGarford 40" and
Studebaker EMF "30"
so THE CAT is OUT
Read the specifications briefly given below. Con-
slider the sou source Of this is cars origin. Then com
nounced-and see If you don't think they
false alarms.
Observation-Disclosures 40"
is the name of the car and the title
lected because 1t was believed that that alone
to any one at all familiar with the history and
the personnel of the automobile industry.
sTUDEBAKERs .A ss,s5I STAND SPONSOR .,u -
marketed through this organization That is
ce ID ne
ford to lend their name and reputation based
on So years Of upright dealing to any but an
FLANDERS WILL MANUFACTURE
this product. What could we say here that
would add to his fame a manufacturer? His
has been the most wonderful record in this won
derful business. It has been succession Of
triumphs-a repetition from year to year OF
feats in production that had heretofore been
considered mpossible1that at other makers now
such instantaneous success and now stands
the most popular on the market, was sufi-
cient to establish Flanders for all time.
JAMES HEASLETT DESIGNED
the Studebaker Flanders "2O'-an engineer who
up to the time he undertook this commission
had never set his hand nor his talent to the de-
signing of any but high priced cars. Several
designed the original Studebaker chassis-the
from which have evolved all later models.
In the sense that the term is generally used. He
simplifes and he knows how design parts
to manufacture to the best advantage-there he
is unsurpassed by any.
$4,000 ST "2o's' WILL BE BUILT IN 1910
We realize that these figures will be almost In
credible to persons unfamiliar with the re-
sources of Studebakers and the ability OF F1an-
ders 1t is simple statement of fact. That the
old ultra conservative" house of studebakers
and not young and inexperienced concern
stands back of the statement ought to give
1t par value. We know it will
THIS QUANTITY WAS NECESSARY
size and quality at the price If made in smaller
Quantities. The tremendous overhead" expense
Of equipment and distribution would II saddled
onto lesser number of cars, make 1t necessary
to add 25 to so per cent. to the price. We can
build much better car than others do for
the money in lots of 5000 to 5000 But by dis
trbuting the overhead 5000 cars we have
been able to set the price at $3.50.
COMPARE THIS CAR WITH OTHERS
listed at 500 to $500 more Add magnetic to
those not equipped-we believe no automo
and you will find that aside from the difference
In price, there is comparison in value. We
didn't intend there should be.
THIS IS A FULL GROWN, MANS SIZE
magnetic equipped. four cylinder car-not four
cylinder toy onelung makeshift
WE HAVE HAD 1T IN MIND SEVERAL YEARS
under way several months-simply waited until
plans could be matured for its proper manufac-
ture and dstrpution. NO concern would dare
attempt task SO large as this until proper ma
chnery not only for making but for marketing
the product had been perfected and installed.
That time has arrived.
THE DEMAND IS ALREADY THERE
this we know 1t only remained to perfect
organization to properly take OF it and
to extend to buyers that uniform courtesy and
prompt attention that have made Studebakers
that Studebaker representative, wherever you
find him, breathes the spirit of the whole