The Montgomery advertiser., 1909-04-18
NesDspaper dissertations Meet
By Fssds.;e J. fia.Lin.

paper with white ink win also be heard before the newspaper publishers 70 back home, though 1t Id improba ble that anything important will come of v v said that black paper could pc produced at about half the expense ot white paper. and that furthermore. oyer again just as often as 1t found its way back 10 the paper maker.
 The newspaper men who gather Tn New York this week will represent more than . quarter billion dollars invested in the production of newsps- pers In the United States. There are some 2s.ooo newspapers and periodi- cals and their aggregate annual cir- cuiauon amounts to nearly twelve bii- iion copisa One person out of every person in the United state gets q week. ". and two out of every three get . monthly--these at least would be the ngures ff there was no duplication. Suppose every person who gets . pa- per spends ten minutes reading It. In the course of . year the American people would thus spend time equal to that put In by soo,0o0 men reading consfantiy for the whole year. Tho worlds total circulation of newspapers and periodicals is probably in the neishborhood of twenty-fve billion copies annually It would require . half million men reading constantly. and giving ten minutes only to each paper. to read them all It is expected that the publishers of the world will meet in conference in London next September.
 The growth of the printing business in tho past fifteen years has been enor- moua In 1894 the output of printed rp d or mi Al <r tn- T2r, 1907 1t had reached the inconceivab bie total of t.1oo.ooo tons--some 4o.00o carloads. The circulation of periodi- calls and newspapers has almost kept pace with this wonderful growth, the difference being on account of the in- creased size of the average publica lion --an increase largely accounted for by the Sunday paper and the mAga- zines.
 It seems probahie that the day ot transmitting pictures by wire on a commercial scale has at last arrived. Experiments recently made between washington and New York proved efninently satisfactory. Heretofore it has been possible to transmit nothiLg 8 more difficult and intricate than the photograph of an individual. Now whole scenes may be transmitted with equal success The telegraph compa- Lies may well take deep interest m the extension.of this sort of service aa the newspapers are their steadiest GUS toners.
 The Associated Press has now reach ed the point where if annually spends some three million dollars In the col lection and dissemination, of news. The telegraph companies get about three quarters of . million doiiars for car- ryfng A. P. stun over their wires. al- though most of it is sent and received by The Associated Press own opera tors. One of the biggest events il has ever handled abroad was the re- cent Italian earthquake. Tn i've days they flashed 37.oo0 words under the waters of the Atlantic to America. A unioue experiment was recently made by New York theatre to deter mine what is the most efficient adver- tisihg medium. The manager sent out some fifteen thousand circulars. as many more postcards. and employed a heavy contigent of sandwich men. when the time for responses came. he had every person in his theatre answer the question: What kind of adver- tising brought you here?" This aues- tion was put to each individual who came for whole week when the an swers were all tabuIated it was found