The Lamar register. [volume] (Lamar, Colo.) 1889-1952, 1909-09-29

Studebaker-Fla
The Greatest Automobile Value
the World Has Ever Seen
HERE'S x %E q has
waiting MISUNDERSTANDING or dreading &C.
Of motor cars.
WE HAD INTENDED KEEPING SILENT
about this car for few weeks yetNuntil other
sprung their sensations"
BUTTHEMAGNITUDE OF OUR PREPARATIONS
the purchase Of several factories by Stude-
baker interests represented by the EMF Com
pany of Detroit set trade tongues a-wagging and
Information as to the car that was to be produced
such tremendous scale began to leak out
DEALERS ANXIOUS TO GET THE WINNING LINE
began to inquire as to the Studebaker plans for
next year They were insi St, fol-, very nau:
concern If Studebakers were to have the great
line that had been reported No man likes to
enlist the losing side. All like to march with
the Victorious.
CUSTOMERS EyERYWHERE WROTE ,,
runabout don't want to buy until until have
seen it." Thousands of these writers have dealt
never bought vehicle anywhere else To
them the studebaker name Justly adds to the
intrinsic value of any car.
IN VIEW OF THIS ANXIETY
the part of our friends we decided II would
be unjust to dealers and prospective buyers to
longer withhold information as to this car.
which will supplement those other two incom,
g garsse models stsSeeakercnrford 49, and
Read the specifications briefly given below. Con-
slider the source Of this cars origin Then COM
with other "Sensations" recently
nounced-and see II you don't think they were
false alarms.
is the name of the new car. and the title was Sc
eeted because Il was believed that that alone
TO any one at all familiar with the history and
the personnel Of the automobile industry.
STUDEBAKERS STAND SPONSOR
for the product-the entire output will be
marketed through this organization. That is
your guarantee that the will be Of sterling
quality Observation-Disclosures could not af
ford to lend their name and a reputation based
honest product.
FLANDERS WILL MANUFACTURE A..
would add to his fame a manufacturer? His
has been the most wonderful record in this won.
derful business 1t has been a succession OF
triumphs-a repetition from year to year of
feats in production that had heretofore been
call marvellous EMF go" which attained
such instantaneous success and now stands
Gent to establish Flanders for all time.
JAMES HEAsLETT DESIGNED lSd u,,. w,,
up to the time he undertook this commission
had never set his hand nor his talent to the de,
signing OF any but high priced cars. Several
of the best known emanated from his brain. He
designed the original aTs M ssr Models
Heasett doesn't know how to do cheap work
slmp pH and he knows how to design parts
to manufacture to the best advantage-there he
is unsurpassed by any
1890 S-F "7Vs" WILL BE BUILT IN 1910
We realize that these figures will be almost In
credible to persons unfamiliar with the re-
0f Studebakera
ders. It Is simple statement Of fact That the
and not some young and inexperienced concern
stands back of the statement ought to give
It par value. We know 1t will.
THIS QUANTITY WAS NECESSARY
1t would be impossible to produce a car OF this
ss s quality as
Of equipment and distribution would If saddled
to add Is to 50 per cent to the price We can
not build much better car than IAN others do for
tributing the overhead over 25. 900 have
been able to set the price at $3.50.
listed at 500 to $500 more. Add magnetic to
those equipped-we believe no automo-
bile is complete without first class magnetic
and you will find that. aside from the difference
in price. there is no comparison in value We
THIS IS A FULL GROWN, MANS SIZE
cylinder toy onelung makeshift.
WE HAVE HAD 1T IN MIND SEVERAL YEARS
under way several months-simply waited until
ture and distribution No concern would dare
attempt task so large as this until proper ma
chnery not only for making but for marketing
the product had been perfected and installed.
That time has arrived.
THE DEMAND is ALREADY THERE
this know. 1t only remained to perfect an
organization to properly take care OF it and
to extend to buyers that uniform courtesy and
prompt attention that have made Studebakers
famous-and prosperous. Did you ever notice
that Studebaker representative. wherever you
find him. breathes the spirit of the whole or
ganization-is sort of beacon of safety to all
STUDEBAKER AUTOMOBILE C.