The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1909-06-23
IN AUGUST
The Hirsehman Shoe Store Will Move
to Larger and Better Quarters Five
Doors Below Their Present Location

1t is our intention to give series OF
talks in the newspapers, which we trust
will be of mutual advantage.
Our talk today is: Popular goods a
popular prices, and what il means to
hoe-buying public.
And what it means to shoe-wise
/ buying public. The great successes to-
day I'm the mercantile world are being
attained by the merchant who figures
to sell great quantities of goods at
very little profit. Each individual
transaction whilst making but small
amount, yet relying on the volume for
making up for lessened profits. On the
other hand, you have the merchant who
is willing to sell considerably less goods
/ relying on the fact that he can make
Z bigger profit on each transaction, tax
/ ing it for granted that some folks buy
| strictly on the basis that if an article
7 is marked at a higher price it is OF
| greater value. No great and lasting
| success was ever built by any concern
that did not sell its merchandise at
right figures. This is the history OF the
/ country-the great successes were built
up on these lines. We sell popular goods
at popular prices This means the min
/ imum profit and maximum value. Sell
I ing the people what they want at the
! price they want to pay, when they want
1 it Selling them a novelty as close as
we would the most staple article in our
shop. Studying and specializing. hguT-
ing on immense quantities with only
1 the most reputable houses, specifying
/ the most minute little details and in
sisting that the goods come in such
manner as to give absolute salts
faction to our patrons. We do not go to
/ the extremes in price, which mean
simply an abnormal profit for the
/ retailer and manufacturer. We carry
[ the best and biggest popular priced
I shoe stock in the intermountain west
. We have the largest stock of staple
| styles, that we carry in complete sizes
and widths every day in the year, as
/ well as we carry the most complete as
| sortment of novelties as fast as they
! come out We do a large business at
! a small profit on each individual trans
action. and rely on the great numbers
I we sell to make UP in profits. We en-
pIov the highest priced and most eff
/ cient statesmen in the city. Men VINO
[ stay with US year in and year out, ana
/ as business increases year by year have
I steadily made il q point to add only to
our selling force men Of experience.
This means much to you. For backed
as they are by a perfect stock, complete
/ i'm sizes and widths, and variety OF
I STYLES suited to all feet, you are assured
of perfect fitting shoes. stylish in shape
and absolutely warranted as TO wear.
We watch personally every little detail
Of this business. We want it to keep
on growing. we want to run 1t IN such
a way that will meet with your APPROX
ial. We want to adjust to your conf
plete satisfaction any just cause for
complaint Our employees are like
members Of one happy family, each and
every one works i'm harmony with the
house and for the house We have no
knockers. only boosters. They know
our merchandise is right and our treat
uent of customers IS fair. and that they
can sell goods on the brOad-gauge plan
of guaranteed satisfaction. more than
your moneys worth. and it goes almost
without saying that we are alwaf Wilt
ing to exchange or refund the money
These facts. and many others, have
brought us today in position OF the
leading popular priced shoe house. not
orI,- in Sslt Lake. but the near vicinity.
And the most discerning shoppers have
come to recognize us a noney-saVins
institution. a homelike store. that give.
the hest il has in service and value. and
I treats each and every one exactly aIihe
We want to win your trade; we are
hus4linz for II every minute. and hav-
ing won Il. feel confident that our pop
i ulsr goods at popular prices ana rlsh'
tres tment viii keep you regular GUS
toner Just now we are running re-
moval sale that is orowding the stor.
with folks who appreciate savings OF y
to so per cent
Yours shoely-
t HIRSCHMAN'S.
The Shoe People,
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