The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1909-12-05

1st. Mark that That's what sets the date After that
will be working materials bought IN he higher
market-and still going
NOW YOU UNDERESTIMATE you have read the fore
going carefully and thoughulywy our SomPetitors so
surely have to be advancedand why we are Just trie
doubtful about 1t ourselves.
E-M-F-"3O" PRICE WAS BASED ON AN 80 margia over
making distributing. On the quantities we
manufacture and the rapid OF the invested capital
that satisfies just to show the EMF Company has
additions during the last year-aI made from the
sale OF E-I-F3O" and on the small margin quoted
above
BUT THAT MARGIN WILL BE CUT INTO and seriously
rubber and other materials keep advancing they
have In that event. 1t may be absolutely imperative that
the price advanceand February 1st will tell the story
WHY 500" YOU ASK It's natural question Answer
is because determined long there is of
eight per will price where is
Of policy OF building for the tuurethe far future
OF tins no % De e4 a o %r o po 9o y1r
plans. You see, they all read ads-thats they
know what their next move ought to be.
ANYWAY THAT'S WHAT WE PLAN TO DO But
when all the margin has been eliminated by advance in
price of materials will eithe manufacture
cast iron crank cases and such other epedien as our
adopt offset the difference between their facilities AMI
OF neither of those would be considered
NOW PLEASE REMEMBER WE HOPE. WE WON'T
nayf to d we we. T es 9 0sc He %Gnd d
the eight per cent has all gone-why - add it agan
and that in round numbers just about figures out 800
added present price which, all the world knows
lamps incuded-"of course"
HAVE WE MADE OURSELVES PLAIN to you? We've
tried. The facts stated above open easy confma
ton from any reliable Some of Our Friends the
Enemy" will contradict naturally. And dealers
handling competing lines will also try refute them
naturally and for First self interest and
ond from ignorance OF the actual conditions Any Stude
baker dealer heap other facts the above-we keep
them posted
THOMAS w. LAWSON SAYS he can always throw the
a
just telling the truth right in print Whether he does
is beside the good advertising
philosophy There's certain type of who discounts
everything he the advertising Oers-and
they the kind that got EAFCars last season when
thousands had go without-know how discriminate
and these accept Studebaker advertising par.
WHAT IS OUR OBJECT IN THIS AD7 Own up now
you're puzzled! Aren't you? Is induce orders
immediate deliveryOr distribute them longer
period so we can deliver to better advantage Which, Or
both? Or? Do your own interpreting ThereI be
enough Of both classes suit purpose Which will be
We've told you pIainy- enough readers doubt perhaps
that will best suit purpose!
IF WE KNEW OURSELVES whether not the price Of
would easy fact there would problem. Blu
We an afford to advans it without due nocewoudt be fair
steer bis own course according his ghss let s'' 'ss
WE ARE MAKING FIFTY CARS DAY NoW-E-N-
% TO As a0E many he Ta have anf TO day when zach
your ar. as4 n sa 2 R[ B 6sye 5f ~ can get Ole
TO get one OF course II everybody who and EAFo"
always dsy@hat gives the more st chance q ''sn " "
sTUDEBAKERs CANNOT AFFORD to do some things
other
permits do many impossible Stl1c
eithe
SO WE WILL AGREE TO DO THIS When your local
exhausted his allotment
viii stand back Of him and the agreeing deliver any
his allotted 10
delivered
o OF
Payment
after placed PROVISION good until
''dSssor y "oft published tbs
be E0p
THERE'S THE WHOLE STORY e+,s s.e bo,. MANY
Who
OF automobile indrsry-znd proht by
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