The Birmingham age-herald., 1909-11-28
Price of E-M-F- -''3O''
 WiIl Not Be Increased Before February First

\ AA Sa 3<Z assembling plants-many of which they do not even own, but merely lease. , THEY II. ALL SELL ALL THEY MAKE-No doubt about that this Competition competition is thing unknown this business today. Three or i've years hence-that's another question:
 BUT THE THIRD REASON DOES AFFECT US-And that is why other makers predicting rise in price of E-MF-f3O 3O"-predictons diligently circulated they threaten to swamp us with orders for immediate delivery-a condition which, while enviable in some pect is to be invited to great degree as we have had it during the past year.
 THE TIRE SITUATION IS ACUTE-Most acute it has been Crude rubber has been soaring for the past sixty days and now is quoted at $222 pound! And not from artificial but because there is tremendous shortage of rubber
 SOME MAKERS ARE HARD HIT by this-those makers especially who foxy as they thought in making tire contracts at fixed prices when rubber was quoted at 65 67 When rubber prices quadrupled there great glee in the camps of our Friends the Enemyfor they thought the tire maker would be the only loser But 1t appeared the shoe the other foot. Real shortage of rubber meant there wasn't enough to go round and those who had bought tires low must accept "compounded tires-or none. "Compounded IS the trade term for shoddy tires Made from discarded Su livan rubber heels and other refuse
 WHERE DO WE GET OFF AT is your natural question: We'll in the position of the who finds himself with his elevator full in of shortage the wheat crop. Our tires will cost more-but we are covered for all the tires will need and will be equip ped with rubber tresmade from the best Para rubber the world produces and by the best tire makers know Morgan and Wright
 HERE ARE SOME INSIDE FACTS -gratuitous ons worth face value, more, and you entitled to facts which to base your judgment WALTER B. FLANDERS ANTICIPATED the rubber sit uaton as he has anticipated every other in this industry with accuracy that has been the marvel of the trade. He covered for tires for five years just he covered for every other kind of material that into the making of a motor
 NOW FLANDERS HAS SUPERSTITION to the effect that contract cannot be good contract unless it made that both parties will be satisfied with It, not only at first but to its very end.
 so HE MADE HIS TIRE CONTRACT, not at fixed price per tire, but in such way that the price of tires uctuaes with the markets for crude rubber, Sea Island cotton labor and other items See the pointf He guaranteed himself good tires and left incentive for the tire maker to skmp on the quality should rubber unexpectedly advance-as 1t has.
 NOT THAT ANY REPUTABLE TIRE MAKER WOULD, vou understand We wouldn't accuse them of anything like that. But-wel to fill some of the tire contracts made four months at present prices of crude rubber would break Standard Oil more efecuay than Kellogg of Minnesota. Besides it's question of which mak will get tires at all and beggars can't be choosers They are begging for tires-any old kind of and since the rubber won't go round there's only thing left the tire maker-compound as best he FLANDERS WAS ABLE BY HIS PLAN to not only the quality of tires with which all Studebaker will be equipped but to make the contract that we get first call the output, not only of Morgan Wright factory but of the two other big plants that constitute the Rubber Goods Company of America which gets 60 per cent of all crude rubber that comes to America THAT'S WHAT WE CALL stFOXY''-making contracts that twosded; which provide for any change that may and at the time guarantee always the highest quality of materials We covered said before for five years on all materials and on contracts such that above described What other had either the foresight the capital anticipate that far aheadg
 WE MANUFACTURE EVERY PART from the Pig Iron and the Steel Plate to the finished canot only motors axles and all other mechanical par but bodies and tops and fronts All sold with the Stakeholder label car and it's equipment. Magnetos tires and radiators made by specialists and secured against all contingencies in the way tires We get requirements and we get the best
 PRICES OF ALL MATERIALS-Steel, aluminium, copper, bearing alloys, etc, have advanced considerably the prices paid for those which still working up in the first 12ooo cars-bought, you remember, at panic prices in the panic times of 1907 Nearly 5000 in hands of users Balance will be finished about February 1st. Mark that. That's what the date. After that will be working materials bought in the higher market and still going up. V YOU UNDERSTAND-f you have read the fore 2Z NA0EA Equipment oil