Mountain Home maverick. [volume] (Mountain Home, Idaho) 1906-1911, 1909-03-11
UNIFORM BRAND ON
IDAHO APPLES

: Fancy fruit is great advertise
ment for the local city where it
grows, provided the consumer can tell
where it came from" said c. c.
Chapman, the Portland publicity ex-
pert last evening. An immensely
valuable reputation can be secured for
Idaho, and fancier prices can be OBJ
tanned for Idaho fruit, if all of your
perfect grade fruits are so labeled as
to identify where they came from.
"Severe winters are impossible
wherever fancy fruits can be grown,
and fruit colony is one of the most
delightful places, socially, to live in.
People who stop to think about it
realize this is so, and it always helps
any locally to have it known as a
fruit district.
Fruit culture attracts the finest
class of people in the world-men and
women of culture and refinement
people of education, members of the
professions and all to whom quiet,
independent life appeals. Neighbors
are always close where fruit is raised,
for the fruit farm is small farm.
Usually cities spring up and thrive
in fruit belt. bringing to the grow
ers the benefits of stores, libraries,
schools, places of entertainment and
all the advantages of urban life.
1t doesn't cost much to wrap and
label fruit in way that gives credit
to the district where it was raised.
Tissue wrappers for apples, in bright,
harmonious colors and colored labels
for the outside Of the boxes, will, on
the average, bring several times its
cost and the labor cost of wrapping
in the extra price that can be Sc :
cured for that fancy fruit. Then too,
in every box there ought to be a
4 fancy display card about llx22 inches,
suitable for placing on fruit stands
or hanging in restaurants and dining
rooms. Every wrapper, label and
card wants to display most conspicu-
ousiiy the name of the district.
Bright colored confetti used as a
filler among red apples that are wrap
'tped in tinted tissue makes the box
exceedingly attractive and dealers will
display such box on their counters,
thus creating a ready market for
them and also advertising the locality
where they were raised. Classy but
inexpensive leaflets telling some
thing about the locality will be read
eagerly with interest when found In a
box of apples by the housewife.
You can be sure of one thing here
in Idaho and that is, if you don't take
the credit you deserve for the fruits
you raise, Oregon will get it. Sew
eral big packers and fruit associations
in Oregon have been making big
profits for years by attending to these
fine points, and they have made a
name for Oregon apples to the extent
that twice as many apples as are
ever shipped out of Oregon are sold
as Oregon apples. Just as good ap-
pies as are raised in Hood River are
raised in Washington and Idaho. but
the dealers sell them as Hood River
apples or Oregon apples and Oregon
gets the advertising.
"The methods of Oregon apple men
have practically made them indie
pendent of the commission men of
New York, Pittsburg and Philadel-
phia, the great apple markets. Last
year the commission men held back
and didn't bid, hoping to get the
growers at their mercy after the APP
pies were in cold storage in the east.
The big Oregon growers, either di-
rectly or through their associations.
went east in person and OH the
strength of their we'll known brands
and reputation for quality and uni
form pack they had no difficulty in dis
posing of their output at the usual
fancy prices. Growers who had not
built up name for other apples, by
their wrappers and labels, got caught
where they had to take what the com
mission men would give. and their
prices were far, far lower than those
secured by Oregon growers.
If the fruit men of southern Idaho
will cooperate in establishing a uni
form trademark for Idaho apples. and
then will rigidly maintain a high
standard of quality for all apples
packed under that brand. they will