The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1909-05-13
RETAIL MERCHANTS ASSOCIA-
TON.
Some ri rs r..ncjpal Objects Briefly
Set Forth.

Some ri ss> ro,ncipal Objects Briefly
Set Forth.
1t IN the purpose of this article to
briefly set forth some of the principal OBJ
| iects al the Retail Merchants Associa-
/ Iion with view to correcting some OF
| the miscOnceived ideas of it's principles
To begin with, the primary object of
! the Association is protection. in the
| broad sense OF the term-mutual pro-
tection-that which is not selfish in it's
aims. but which anticipates the interest
OF the ultimate consumer, or customer,
a. we'll as the merchant member of the
| Organiza ton. and extending down to
the employee of the individual member.
The organization endeavors to safe
| guard the general interest OF the retail
| merchants.
| TO institute and maintain a plan
whereby fatal trade evils attending the
credit system may be corrected.
| To abate the many and various abuses
| and unbusinesslike methods attending
the retail trade.
To secure such legislation as will be
| not only beneficial to the merchant but
| to the consumer as well.
| To encourage improved business meth
| DDS in retailing.
To regulate advertising methods is
| one of the local objects of the Associa-
| ton From time to time various and
| sundry advertising propositions, Oft
| times under the guSe OF charity or be-
| nevOlence, are presented to the mer-
chants, the ma jority of which contain alb
solutely no business worth whatever.
1t is purposed to bring such plans OF
| advertising under a system by which
| they may he handled in manner more
| satisfactorily in the future than has
| been the past experience. and by this is
| meant that the promoters of such plans
| Of advertising, as well as the merchants,
shall be more satisfactorily dealt with.
The idea here is not. as many suppose,
a continuance on the part of the mer-
| chants to curtail expenditures for chart
table or benevolent purposes, but merely
! to protect them against expenditures
| that offer no returns.
The hearts of the merchants here are
just rs large. their pocket-books will be
found as wide open, and their disposition
in the future toward charity and benev-
rs has been their past good record, but
in donating to these causes it is the aim
to make the contributions purely in the
| nature of a gift.
Lastly we shall utilize this opportunity
to announce that the Association has
under compilation an individual credit
rating system by which the correct pay
ing status of practically every shopper
of Henderson shall be recorded for the
benefit of the members of the Association.
This matter will be ready for the press
in about 30 days. and in passing we sug-
gest that, if for any reason you feel that
your name will not appear in this direc-
tory as you would have it, you avail
yourself OF the opportunity to make such
| corrections as you think necessary to
put yourself on the right side of the
ledger within the time above named.
This directory is to be permanent
fixture, and will be so amended from
time to time as to maintain the authen-
ITCHY Of the bureau.
The membership body of the Associa-
ton numbers between 20 and 30 and in
cludes the representative retail interests
Of the city.
Elsewhere in this issue will be found a
notice governing the closing hours for
stores
HENDERSON BRANCH RETAIL
CHANTSMERASSOCI
Z. f. WILLIAMS, Secretary.