The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1909-09-24
PROMOTION WORK
BRINGS RESULTS
Acting, Secretary Cooper Sub
mIts His First Weekly
Report.

-
noon for the purpose of approving the
minutes of the last meeting and also
to transact a little routine business.
Matters connected with the floral
parade of 1910 were informally dis
cussed.
Acting Secretary Cooper reported
that he is receiving letters of inquiry
concerning the Hawaiian Islands by
every mail and told of the great de-
b mand for Hawaiian pineapples at the
/ Aiaska-Yukon exposition. He sub
l mitted his weekly report as follows:
Honolulu, Sept. %, 1909.
Chairman and Members of the Hawaii,
Promotion Committee.
Gentlemen: Now that the tide of
travel has set towards Hawaii in such
volume that transportation facilities
are swamped in their efforts to handle
1t, believe that we may be pardoned
for claiming credit for large measure
of these results. It has been the steady,
unremitting, consistent work of this
body for the past five years in sowing
seed, which is now beginning to yield
a great harvest; and the work we are
doing today viii be bringing results
for many years to come. I mention
this because | believe that during the
past summer more of our people have
come to realize the value of the Ha-
waii Promotion Committee S work than
ever did before. More than usual have
hpaYa 4ho rna3 v1Ia nd Hrr tho CT
few months, and all have been forced
to recognize the evidences of our work.
/ give our committee almost all the
credit because we have been doing prae-
tically the only organized promotion
work for the Islands. California, Flori-
da, the Vest Indies, and almost every
other place which offers attractions to
tourists, not only have their publicity
bureaus, but are supplemented by trans
portation companies, hotels, real estate
companies, which keep the magazines
and newspapers filed with costly adver
tisements The Hawaii Promotion Com
mittee has had but little such cooper
alton.
The Alaska YuRon-P Exposition
will be worth to the Territory many
times what it has cost us, but the re-
suits from it are to be looked for more
in the future than in the Immediate
present. AS you know [ spent the sum-
mer in Seattle assisting in pushing Ha
wall to the fore. Although during that
time | was not in the employ of this
committee, still the promotion and pub
licity end of the work fell to me, and
I never ceased to consider myself
part of this body. In fact [ had my
cards announce me as a represen-
tative of your committee. | am only
sorry that it was not possible for
every member to visit the exposi-
ton, but / think you have heard few
poor reports Of Hawaii s exhibit, from
any source. At all times we secured
our full proportion of the general at
tendance, and we held attention better
than probably any other exhibit. By
the last mail we received through
clipping bureau an extract, evidently
from a letter, published in the Garden
City (Kansas) Evening Telegram,
which is very fattering. It follows:
II think Hawaii interested me more
than anything else at the exposition.
These particular Pacific possessions
have had a peculiar attraction for me
for years, and especially of late. I
fear | missed many other good things
today at the grounds because [ eouldn t
break away from the Hawaiian build
ing. The beautiful building, the fine
exhibits, the data, the illustrated lee
lures. the products displayed for sight
and taste, the natives, the weird, beau
tiful music of both instruments and
voices of the natives, left a charm, an
enchantment. that brought a definite
and ineffaceable impression. I don t
think / ever shall be quite happy until
| 60 to Honolulu
We gave away a great deal of print
ed matter every day, and the most
gratifying thing about this was that
people took it home with them and did
not scatter it about the grounds as they
did the literature from most of the
other buildings Our koa furniture at
tracted attention from almost every
body, and | am convinced that our sup
ply of this beautiful wood will not
nearly equal the demand when it is
properly introduced upon the mainland.
Of course the success of our pine
apple demonstration is well known.
The fruit sold at an even ratio to the
attendance on the grounds throughout
the season. This attendance was in
creasing up to the time I left, and
averaged about $4,000 daily. The
largest day was ''Seattle Day. ON
the 9th inst, two days after I left,
when over 10000 passed through the
gates. a letter from my wife received
by the last mail, states that the re-
ceipts from the sale of pineapples for
that one day. were nearly $1,000, and
that over 1000 cans of fruit were
opened. On the Saturday previous
(Japan Day) the receipts amounted to
about $500. From these figures, and
the fact that the sales are regular in
proportion to the attendance. it would
seem TO leave no reason to doubt that
similar demonstration at Atlantic
City, or other place where large crowds
congregate, would be equally sue
cessful
Our Hawaiian girls played a very
important part in the success of Ha-
waii 5 exhibit. They were universal
ly admired and were our chief reliance
in the social end Of the work, which
was no small part. Everywhere they
went they We're a center of attraction.
, and they have won for themselves and
E. h II