Los Angeles herald., 1909-12-05

'" azsszzzzzsS* w.
1st Mark that That's what the date After that
will be working materials bought in the higher
market-and still going up
NOW YOU UNDERESTIMATE you have read the fore
going carefully and thoughtfuy-why our competitors so so
confidently predict that the price of E-M-t-"3O VIII
surely to be advanced-and why are just tribe
doubtful about it ourselves
E-MF-"so" PRICE WAS BASED ON AN so margin over
of making and distributing On the quantities we
manufacture and the rapid of the invested capital
that satisfies Just to show you the EMF Company has
invested three millions OF dollars IN factories aho
sale of ENF"3o" and the small margin quoted
above
BUT THAT MARGIN WILL BE CUT INTO and seriously
rubber and other materials keep advancing as tney
have In that event may be absolutely imperative that
the price advance-and February 1st will tell the story
WHY 500" YOU ASK. It's natural question Answer
is: determined long as there is any OF
that eight per cent lett will hold the price where II Is
Never mind just why-sufce it say is very essential
part of policy OF building for the futurehe far future
could we do it without letting the other fellows into our
plans You see they all read ads.-that's how they
know what their next move ought to be-
ANYWAY THAT'S WHAT WE PLAN TO DO. But
when all the margin has been eliminated by advance IN
price of materials will either have to manufacture cars
at the qusity-use malleable castings and
cast iron and other expedents rivals
adopt offset the dfere between their facilities and
then can't reach price within $3.50 to $35o
OF course neither of those would be considered
NOW PLEASE REMEMBER WE HOPE WE WON'T
have increase the price If we were positive we would
the eight per cent has all gone-why wen add again.
and that in round numbers, just about figures out Sloo
added present price which, all the world knows
lamps incuded-"of course"
HAVE WE MADE OURSELVES PLAIN to your We've
tried stated above open to conrma-
ton from any reliable source Some OF Our FRIENDS the
Enemy" will contradict them-naturaly. And dealers
handling competing lines will also try refute them
naturally and for First self interest and sec
ond from ignorance of the actual conditions Any Stude
baker dealer heap other facts on the abovewe keep
them posted.
THOMAS W. LAWSON SAYS he always throw tho
lust telling the truth right out in print Whether he
or is beside the mak-we know it's good advertising
philosophy There's certain type of who discounts
everything he sees the advertising columns. Othersand
they were kind that got EM-FCars last when
thousands had go without-know how to discriminate
and these accept Studebaker advertising par
WHAT IS OUR OBJECT IN THIS AD7 Own up now
you're puzzled Aren't your Is it to induce orders for
period deliver to better advantage? Which? Or
both? Orr Do your own Interpreting Therel be
enough of both classes to suit purpose Which will be
wiser-thas for each reader to figure out for himself
We've told you plainyf enough readers doubt perhaps
that will best suit our purpose!
IF WE KNEW OURSELVES whether or not the price Of
the EM w would e1e ddsanIS Would Ef5s 5 50 9o B the v e dae
We can't afford advance nocewouldnt be fair
3 % n YOU 1 the % facts as we know them
steer own according to his lights
WE ARE MAKING FIFTY CARS A DAY NOW-E-M-
Fao alone Each Sdebaer branch and and dealer has his % ien
car shipped the will and long
delivery left
If YOU the ahead of
of everybody who and E-MF-"30"
couldn't take them But
always delay~that gives more alert chance
sTUDEBAKERs CANNOT AFFORD to do some things
do On the other handSour capi
permits do things that impossible to others Stude-
afford repudate contract legal moral made
with dealer ultimate
so WE WILL AGREE TO DO THIS. When your local
exhausted his allotment for delivery Feb
will him the of agreeing deliver
which bona de order has been placed and deposit paid for
his allotted dates May Such
whether conditions
and then Pyo9ded-ndrk
StnddkeY Branch
after has provision nnm
qvihda1u by published this paper after it
be inOPerdt0e
THERE'S THE WHOLE STORY-Lets see how many
interpret Alright Who will accurately gauge the immediate
Of this automobile industry-and profit by it.
~ Ho~ Equpment-Oil and Gas
/EA MA Lamps, Generator and
W n TOV Tube Horn