The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1909-12-16
SOUTHERN GROCERY co.

In the preparation of an illustrated
trade and industrial edition of Hender-
son. one finds that in the past few
Years constantly increasing sales and
patronage and growing stocks have
been the usual experiences of those
engaged in all lines of retail mer-
,haudising but the investigation be-
comes all the more interesting when
the reports Of the wholesale establish
ments are reached, for their progress
has even been more pronounced and
moro striking. indie ating thereby that
the town in many respects has be-
come independent of all other markets,
and Is itself the source of supply for
all the surrounding country even as
far away. in many lines, as one hun
dred miles. This latter observation is
sugg. SIZED and confirmed by the
achievements in trade building of the
Southern Grocery Co., the SUCCESSORS
Of J. A Kelly, who established the
business in 1889, and who in 1901, in
cOrpOrated it under it's present name
in order the better. through the
medium Of organization, to facilitate
its development During the past six
years the sales, patronage and trade
territory of this establishment, the
management claims. have been more
than doubled. that the average daily
sales are fully 100000. and on Novem-
Der list, last, reached the splendid total
of $4.668.05. 1t is upon such figures
and such progress that Hend Ison's
Importance and popularity securely
rests, such results as these being
secured only by methods that are a
combination of aggressiyeness and en-
terprise. blended of course with the
principles of integrity and reliability in
all trade relations and which are the
very essentials of permanent success
and progress. To-day, the patrons of
the Southern Grocery Co., are found
among the successful retail merchants,
located throughout Halifax, Warren,
Vance. Granville and Wake counties
in North Carolina and Mecklenburg
county in Virginia. They have dis
covered and appreciate the advantages
this concern offers in more intimate
trade relations. in closer proximity of
the Wholesale source of supply, in
reliability of methods and prices and
generally speaking in the confidence
inviting manner of doing business. At
south Garnett street, which occupy
nearly all Of the entire floor area of
8 tWo-story brick building, 5Ox16O feet
in dimension. the Southern Grocery
Co, carries constantly in lots of one
or more car loads complete stocks of
canned and bottled goods, teas and
coffees. extracts and spices, soaps and
laundry supplies; sugar, mOlasses,
vinegar. and all heavy commodities,
candies and CONNECTIONS, cigars and
tobaccOs, breakfast foods and all arti-
cles in . word in the grocery line.
These come direct from the original
sources Of supply in consignments that
secure the lowest fractional prices at
tie warehouses Of importers. manu-
facturers, and producers, so that the
business is conducted on the lowest
possible level of cost laid down in
Henderson. The stocks abound with
we'll established names and trade
marks. indicating thereby the policy
OF the management to handle standard
goods Qualities that are recognized
the world over. Among these are the
Southern Gotten Seeds Cos. products,
Snow Drift lard, White Star Mills flour,
manufactured at Stanton, Va, and
that OF the Dan Valley Mills, of Dan
Vile. the Morris New Orleans mol
Iasses, Golden Rod vinegar. and many
other wcll-knOwn productions. The