davidaulloa/AmericanStories huggingface dataset:
Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1909-03-01
Talks ON ADVERTISING
V.-Getting New Customers
And Holding Them
By Henry Herbert Huff

"Mr Business Man, it just much for running
perses-rent light fuel clerk hrewhethcr you sell ten
hundred dollars worth of goods per day. does not? You call
them fixed expenses Now the only lower fixed expenses
is to increase sales Up certain point all business
brings added profit 1t pays lay hold all possibly
Advertising offers the best for increasing trade.
New customers attracted by Observation-Disclosures at
ally low prices An instance told of old lady who nine
miles get spool of thread for CENTS but she purchased
several dollars worth of goods before leaving the The ad
has accomplished its mission when gets prospective patron
within the DOORS That the difficult part 1t is then up
the merchant make the most Of the opportunity and
him for permanent customer.
"The merchant who Utilities newspaper publicity has the whole
world to draw trade from He confined particular neigh
borhood He knows barriers Wherever he send his adj
vertising there he solicit business Some of the amb
os country merchants drawing business from the big
The advertisers opportunities unlimited Through news
paper he reach people he perhaps
heard of his store"
"But haw about holding Them"
That depends quite much upon the merchant the
Using If customers receive satisfaction, they will continue
But nothing HOLDS them like continued bargain Offers
Fave specials Saturday. the farmers guess
ing what will next
what advice give the dealer starting
What at variance with good judgment could be imagined
than for merchant to fill the shelves
and counters with goods arrange displays
windows put competent statesmen behind the counters and then
WAIT for business WAIT for people and buy WAIT
for them find out what he has SELL WAIT for the public
learn Of his extence And yet
to do ths Advertising would have carried all such information
prospective buyers tie spares to have stock and fix
lures the finest and negects greatest Of all Should
you inquire why he spends nothing for publicity he would probably
that pleased patrons and his window displays sufficient ad
vertn Word of mouth publicity is the BEST but slow
Gossip has wings, but favorable travels slowly And
windowa newspaper is often necessary
tenton to it,
Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1909-03-01
That EnqIish COMPLEXION.

The compilations of the English have
often been exploited for our benefit.
The damp climate and the exercise
out of doors produce the red, they say.
But on examination it proves to be
not the red Of the rose, but the red of
raw beef, and often streaky and fibrous
at that. The features are large and
the face high colored. but it is not a
delicate pink. 1t is coarse red. At a
distance the effect is charming, bright,
refreshing, but close to often rather
unpleasant. Here the features of the
women, even the features of the beau
tiful women, are nodded, while the
features of our beautiful American
women are chiseled.
Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1909-03-01

Xour years the future senator followed
n sailors life, and. landing then at San
FTahclsco he again became a lands
man, working in variousplaces as miner
ana also teamSter. Going to OrOville
he entered Il store as porter, then be-
. came a clerk and finally rose to the
position Of part proprietor. His bust
ness hourished and in time became
worth half a million IL year. Mean
while MIR. Perkins was interested in
many outside ventures, including min
ing, numbering and sheep and cattle
ranches. With Others he established
Che Bank Of Butte and encountered the
TRIALS tiist afflicted 80 many business
mel in the years following the war
Tn 1870 - sott'ed in San Francisco
bIcUniinG II member of small firm
al =. .Nn to be the Pacific
Coast Steamship company, possessing
feet Of steamers which ply from
Alaska to Mexico.
Mr.. Perkins has always been
strong Republican and first voted for
president Lincoln. In 1869 he was
elected to the state senate of Califor-
MIA from Butte county and returned
IN 1873 to fill part Of term. He re-
: ceived the Republican nomination for
governor of his adopted state in 1870
and was elected over three other can
sdidares.
Senator Perkins tells a story of
scene In courtroom on the coast
where a man arrested for robbery
wehemently asserted his innocence.
ae1cn after he had been convicted by
"a jury.
May the Almighty strike me dead
'on this spot If l am not innocent. he
SHOUTED.
The Judge waited for minute or
two. 1'hsn he said, We'll. prisoner,
,1s Providence has not interfered
Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1909-03-01


lat!ons between our embassy and that
OF the German people were most pleas
ant throughout my entire stay in Eng
land. We learned many things from
the Germans. but there was one thing
that we learned. but have never prac-
ticed. They have home Of their own
at the court Of st. James.
sour position in this respect was
aptly described by London paper as
follows: a bobby in his rounds one
night found man wandering from
house to house and touched him on
the arm and said respectfully. You
had best go home, my man. Home.
Home! replied the wanderer. 1 have
no home l am the American ambas-
sador' The business of representatives
Of this country at the court of st.
James is to search for home. and |
myself spent six weeks in this ardu
GUS service of my country. In my rec
election the American embassy has
moved seven times. and where the
successor of Mr.. Reid will 90 the
devil only knows. and he will not tell
until after the 4th Of Mse-h.'
Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1909-03-01

ENCE MACKAY.
lead of Mrs Mackay or of Mrs. Fish.
Both have strong followings in the
world Of fashion, and each is a very
able and accomplished woman. Mrs.
Mackay helped along the work of the
suffragists recently by opening her ele
giant mansion for talk on political
equality by the Rev. Anna Shaw, one
of the best known of the woman's
rights leaders. Mrs. Fish, who has
been aiding the anti-suffragists' cause
with tongue and pen, said recently:
mature asserts itself and interposes
an absolute veto on the equality Of the
sexes. Women simply weren't built
that way Why don't some Of the
wealthy and talented women Of our
city who talk SO much about woman's
rights hire women as buffers, cooks.
Wallets, useful men, coachmen, foot.
men, and so on, to the end Of the
chapter? And, having done so, would
they pay them mems wages"
Mrs. Fish is the wife Of a man sup
posed to be worth nbout $25,0O0,O0O
but she has earned reputation Of her
own as woman of marked individu
atty and independence. Mrs. Mac
kay's husband is probably even wealth
Ter than Mr.. Fish, and she devotes her.
self to philanthropic enterprises and
is beautiful and fascinating.
The distinguished lawyer and diplo-
mat, Joseph Choate, was introduced at
the dinner IN New York to Count Won
Bernstorff, the German ambassador,
as "our first citizen" He was ambas-
sador at the court of st. James when
the count represented Germany in
England. The witty lawyer referred
Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1909-03-01
Prices, $l.50, $l.00. 75C SOC
WnlsIIlna on SsD.ath In see.l...le

Concerning the Scottish Reproduction
of whistling on the Sabbath Dean
Ramsay has a characteristic story. A
famous Glasgow artist met an old
highland acquaintance unexpectedly.
Donald, what brought you here?'
"Ou, weel. sir, it was baad place
yon; they were baad folk. but they're
n God fearin' set O. folk here" 'Well.
Donald, Pm glad to hear it." "Ou, aye,
sir, deed are they, an I'll gle We an
instance OF. Last Sabbath Just rs the
kirk was skailin' there was drover
chield frae Dumfries comm along the
road whislin' an lookin as happy as If
it was ia middle O. the week. Weel,
sir, DOR laads Is God fearin' set O
laads, an they We're just comm DOT
O. the kirk-od they yckit upon him
an Almost killed himv'
Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1909-03-01
A Funny Family.

what makes your hair snap soT'
asked the child who was watching his
mother comb her hair.
ELECTRICITY" his mother replied.
1--WE are n funny family" remarked
the child after few moments, Of
thought. 1.-The other day you said
papa had wheels in his head. and now
you've got electricity in your hair. If
you put your heads together you
might make an electric motor, mightn't
you ?'-New York Times.
Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1909-03-01

Ill HIS REMARKS 10
his pleasant rela-
lions with the count
and mentioned the
fact that the embas-
sy of this country
had no permanent
home in London.
81 had been in
London only a short
t / IN e." he said.
"when Count Won
Bernstorff came to
join the German en-
hoccv <horn Tho No
Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1909-03-01
The Size She Wanted.

The woman went in the bookstore
and asked for a globe.
What size do you want?" asked the
clerk, turning one on its pivot for her
to look at the various and sundry coun-
tries in pink and blue.
81 think" said the woman, that you
may give me one life size."-New York
Times.
Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1909-03-01
The Leaders Of Opposite Fac.
tons n Society. Suffraeette and
AntI.suffrasette. Mrs. Clarence
Mackay and Mrs. Stu)vesant Fish.

will take a hand and sentence you to
three years at hard labor"
There is strange rivalry between
those two leaders of fashionable so.
ciety. Mrs. Clarence Mackay and Mrs.
Stuyvesant Fish. The first wishes to
lead the fair members Of the Four
Hundred into the camp of the suffra-
gettes, as women who advocate the
political equality of the sexes are
known. Mrs. Fish, on the other hand.
champions the views Of the anti-suf-
fraggists. The latter have organized
n society called the National League
For the Civic Education Of Women,
and 1t is doing all 1t can to combat the
arguments made by those who favor
giving women the right to vote and
hold office. It remains to be seen
whether the smart set will follow tho
Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1909-03-01

WILSON BUTTNER,
Attorney and Counselor at-Law.
Office: 11S East Heron St. Office
Phone 1851
Residence: 300 south L. st. Resi-.
dence Phone 1851.
Aberdeen, Wash.
Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1909-03-01
Poor Stuff.

The Servant-You got cheated when
you bought that chiny vase. mum.
The Mistress - How cheated? The
Servant-Why, It's weak. 1t busted all
to smash the first time dropped it.
Cleveland Plain Dealer.
Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1909-03-01
HERE are two
o t a t e 8 IN e n
named Perkins

who have recently
been in controversy
with Presid e II t
Roosevelt. one from
California, the other
from New York
state. 1t is often
ted that Mr..
Roosevelt sometimes
compliments people
who oppose him In
his policies or views.
H. 11no not tnIyn ~
Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1909-03-01
PROFESSIONAL CARDS.
DIR. WATKINS.

Office in Crowther-W ooding block.
corner of G and Heron streets. Of
flee hours, 2 to 4, and to p. m.
Office Phone, 311; Residence Phone
1888.
Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1909-03-01

1t isn't enough to pay as you 20.
You ought to save enough to pay your
way back -fritA Shnr0 Ca,ot4a
Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1909-03-01

as ground for unfriendlness that a
man criticises his public actions. This
was illustrated recently In the case Of
Representative James Breck Perkins
OF Rochester. Mr.. Perkins was the
author of the resolution censuring the
president for the reference in his mes
sage to secret service matters. Mr..
Perkins. though in general an admirer
and supporter of the chief executive
OF the nation, took exception to what
he considered an attack by the presi-
dent on the privileges and dignity of
the mousse. MOI long afterward he was
seen to enter the White House and
confer with its chief occupant
II did not suppose" said he after
ward, that such meeting was of
sufficient Importance to justify extern
ssive publicity. However, the inter-
view was an agreeable one. l have
high regard for the president, and
don't believe he thinks i'll of me.
wished to see him on some matters
connected with the military bill. Mr..
Cannon did me the honor of selecting
me as chairman of the house commit
tee of the whole on the military bill,
which occupied me nearly week.
The president was interested in some
matters that We're being considered in
That bill"
senator George G. Perkins of Cali
dornia, who was so severely criticised
by President Roosevelt for his attitude
sum proposed anti-Japanese legislation.
was originally appointed to his pres
sent post by the governor of the state
10 succeed the late Leland Stanford.
"Th1t WIS in 1858 The people of the
state have kept him continuously in
The senate since. His life reads al
most like a romance. He was born in
Kenneblnkport, Me-, Aug. %, 1889,
and when Twelve years old concealed
himself aboard vessel called the
Golden EAGLE. bound for New Orleans
His presence was not discov cred until
the vessel was at sea. and he then be-
came o2e Of the crew. For the next
Semi-weekly herald., 1909-04-15
NARROW ESCAPE
OF K2'I!EL :!:.!:' GUESTS
Fashionable KeniIworth Inn 4. AshvilIe, N. C.,
Burned to Ground With Loss of
Quarter OF Million

ASHVILLE. N. C.. April 14.-Roused
from their slumbers early this morn
ing by an alarm of fire seveEty-fi, e
guests of the fashionable Kenilwortn
inn, barely had time to don some
scanty article of clothing and make
their escape from the burning build
ing. The hotel was completely de.
stroyed, the total loss being esii-
mated at a quarter of a million.
The fire started over the boiler
room. A strong wind was blowing
and the flames were quickly .anned
TO the other end of the frame struc-
ture, whore majority of the guests
were asleep. Before the fire had been
first discovered by two negro boys
who returned from Blltmore, the Van
'lerDilt place. which is a short dis
Jauee from the inn, it had gained a
good headway and even then was be-
YgA control
Semi-weekly herald., 1909-04-15
Declared Innocent
After Thirty Years

MINNEAPOLIS. Mimi, April A.
Two men. now declared innocent OF
any crime. who already have served
thirty-four years each of y life impris.
onment sentence for murder in the
Minnesota penitenitiary. may secure
tardy justice as the result of u man
who aided in t:icking them into ac.
'eepting the grave penalty.
X. Ii. Underhill and George Wash
ington. negroes. are the victims who
spent the best years OF their lives in
the awful monotony OF prison and
who may now gain liberty and re
enter the world strangely changed
since the gates closed on them In
1876.
The man who admits his guilt in
railroading these men to the pen ap.
peared before the state pardon board
with plea for their release, declar-
ing that he worried for thirtyfour
years over the unjust sentence.
Semi-weekly herald., 1909-04-15
Drunken Woman
Burned to Death

TACOMA. Wash. April 14.-Follow.
Ing drunken carousal that had last.
ed all day. Mrs. j. C. Bridges. Gil
Yakima avenue. in some mysterious
manner set fire to her clothing during
the absence of her husband from their
home late last night. and was found
lying in the passageway burned to
death this morning. Both Mr. and Mrs.
Bridges were intoxicated. according to
the police. and the husband was lock.
ed up in Jail to sober up. He said
he left the house about $3.50 o'clock
and before leaving took bottle of
whisky from his wife. He returned
after midnight and said the smoke
was so sitting In the room occupied
by his wife that he could not enter it.
He went to the home of his stepfather,
II. Barnett. for help and the two men
found the woman dead In the hallway
upon their return.
Semi-weekly herald., 1909-04-15
Means Re- nomination
Of Gov. Hughes

NEW YORK, April f4.-GoyernGr
Hughes will be renominated year
from next fall If he cannot force he
passage of the direct nomination bill
this year. The prediction Is made by
Darwin r. James. president OF the
Brooklyn Republican club.
Il suspect the bill is dead for this
year." he continued. but the fight
for the principle is only just under
way. The governor is no gutter and
Republicans of this state are deter.
mined to try direct nomination. The
system has been adopted in about
twenty-seven states after tremendous
fighting. 1t is the greatest American
issue today and sweeping all over the
country, but will not be adopted, how.
ever. until the voters are aroused and
force their representatives to give IT
a trial"
Governor Hughes will come to New
York tomorrow 10 attend a mass meet.
ing In favor OF direct nominations In
the evening in Brooklyn.
Semi-weekly herald., 1909-04-15
Boosters Meeting
Largely Attended

The first Booster meeting was
success. There was a large attend.
ance and much interest manifested.
And The pleasing part was the unanim-
ity displayed-,the good feeling. and
the desire to bring Durango and this
southwest section to the front. BY
request A. Rex Mollette called the
meeting to order, stating briefly the
object. He was then elected chair
man with Mr.. Kent secretary.
AIR. J. c Copeland was called ON to
outline the plans Of the proposed or.
ganization, which he did in a brief
manner IL was then moved and car
ried that the chair appoint commit
ice OF five on organization. the chair
requesting that suggestions as to the
make up Of the committee be made,
and This was agreed to, the committee
selected being j. &. Copeland. George
Goodman, Robert McNicholas. Jake
Fritz and ID. II. Mckinney. This com
stitutlon and bylaws and plan of ad-
vertising and report at the next meet
Ing 10 be held Monday night at the
court house.
The meeting lasted about two hours.
the time being taken up with remarks
by various Interested citizens. and
there were some very appropriate
speeches. ones that should be hseded
whether we have Boosters club OF
not. However. 1t is evident there will
be no difficulty In securing club
some placing the number at 500 who
viii be willing to put up = dollar .
month In addition to a subscription
Lat to get the work started Till
Semi-weekly herald., 1909-04-15
Bayfield, Creamery
Starts May First

The Pine River creamery ut Bay
field has been purchased by A. ORGY
Mitchell new arrival from Alton.
Wyoming. and will be started May LIST
This will be welcome news to the
farmers and owners OF mich cows IN
that section. MIR. Mitchell is an ex
engaged in the business the past four
teen years. In talking about the en-
terprise with a Herald reporter this
morning Mr.. Mitchell said he believed
the Pine river district to be the ideal
dairy country of any he had visited
in many years and he has travelled
over Idaho, Wyoming and Colorado.
II will possibly take all yeor to gel
the creamery in fine working order
and get the farmers interested and
make them realize the money to be
made by them and the benefits to =
community gnerally. This seasons
work will be principally one OF build
ing up the creamery business in the
eastern part Of the county. Mr.. Mitch
ell relying on succeeding years to re.
munerate him for the investment.
Mr.. Mitchell is spending the day In
Durango, going to Silyerton this even.
ing. He should find ready market
in Durango and Silverton for the prod.
uct of the creamery and orr merchants
should be willing to pay him what IT
costs to lay down outside creamery,
and then push the sale of the home
product as the quality will be guaran-
teed. And The Herald suggests that
as soon as the Bayfield, creamery
product IS on the market that our
people ask for It in preference to the
outside product. II we are going 20
become boosters let us show by our
actions that we mean it.
Semi-weekly herald., 1909-04-15
Night Riders Busy
Again in Indiana

WASHINGTON, Ind, April a.
Night riders are terrorizing land own.
ers and tenants In the vicinity of Har.
riman's ferry. south Of this city. VII.
liam Schrolucke, large owner in that
neighborhood, reported twenty men on
horseback visited his tenants and In
formed them II they paid greater rent
than one-third OF the crop raised that
their crops would be moved down
before they became ripe. Farming
machinery belonging to three tenants
Oh saothsr farm was Destroyed.
Semi-weekly herald., 1909-04-15

section is in the background for the
reason that no advertising has been
done. 1t goes without proof that we
have land the equal of any in the
state and TO say nothing OF the best
watered section in the whole country,
still this land goes begging at less
than one-third what is being paid for
land in other portions OF the state.
Among those who spoke we're Messrs.
j. c. Copeland. S. NJ Biggs, o. f.
Boyle. j. p. Lowell, the successful
and well known Pine river ranchman.
f. Z. Perkins, George Weaver, w. S.
Pickerill. John Ball. l.. NJ. Sutton. Rob
ert McNicholas, Morris Stein, Fuller
Hood. with John Ball. said few
things that should be needed by the
people. among them that patronlzing
catalogue houses and talking about
your neighbors and knocking each
other in every day life. would not
build up a community. Then John
Hecker OF Denver happened to be
- N'NAN "'AN NhNh tuiicu uh, ldunCutu
into quite a lengthy discussion OF
how boosting should be conducted,
telling about Denver methods and
other parts of the state. He said he
had great confidence in Durango, al
though at times disappointed at the |
way things were tagging. Durango pos.
'esses unusual advantages, said Mr..
Hecker. and this southwest section
mould come TO the front rapidly.
The meeting was one fraught with
'ood feeling. 1t was hoped the coun-
III would conclude its business In time
o attend. but the hour of ten arriving
was deemed advisable not to wait
onger and adjournment was taken un
IL next Monday night when the or
ANIMATION committee will report. In
he meantime let The word go forth
hat Durango is united.
The band played several pieces In
ront OF the court house last even.
hg. also in the court room Just be
ore the meeting was called to order
hanks
Semi-weekly herald., 1909-04-15

DENVER, Colo. April 14.-Goyernor
Shafroth has not fixed any date for
the extra session OF the Seventeenth
general assembly and he may not
make the announcement for another
week. The governor believes in max
ing haste slowly.
have. made up my mind on only
one point" he said. There will be
an extra session and those platform
pledges must be redeemed. Make that
stall Just as strong as you can. AS to
the date for the extra session that
remains to be fixed l VIII have that
conference and then we VIII fix upon
the best date"
Semi-weekly herald., 1909-04-15
Ten Riot Leaders
Are Executed

Ell PASO. Tex. April 1.-THE Her
aids correspondent at Torreon, Mex
leo. thirty miles from Velardens.
where the riots occurred on Saturday
last. resulting from an order prevent.
Ing religious parade has returned
to Torreon from the scens OF the
trouble and reports one ruraIa, one
woman and three other men killed IN
street fights. Ten Of the leaders Of
the rioters were taken prisoners snd
executed.
Semi-weekly herald., 1909-04-15
Searching For
Missing Maid

ST. LOUIS. April 14.--In the hope
OF discovering their missing maid,
Clara. who disappeared September /.
the same morning that $1,000 worth OF
jewelry was stolen from small cab.
met at their home. Lenox place. Mr..
and Mrs. X. Chouteau Dyer have gone
TO Sharon. Pa, to look at Mrs. Helen
Boyle. the Willie Whitla kidnapping
suspect under arrest there. Mrs. Dyer
has seen published photographs OF
Helen Boyle and has decided the pic
lures resemble. Clara. the missing
maid.