davidaulloa/AmericanStories huggingface dataset:
Daily independent. [volume] (Elko, Nev.) 188?-1915, 1909-12-11
APPLICATION NO. 1913

APPLICATION NO. 1913
Notice OF Application for Permission toiAppro-
pirate tie Public Waters Of the State OF Nevada
Notice.is hereby given that on the seventh
day OF December, 1909, in accordance with
1907 one William A. Johnson Of Wells. County
Of Elko, and State Of Nevada, made appli-
cation 10 the State Engineer OF Nevaaa for
the State OF Nevada. Such appropriation is to
be made from IL m Cain Creek at points fl the
by means OF rock and earth dam and all the
flow is to be conveyed to points In the NJ OF
SEQ. I, u. Al N ,'R. so E., Md. M. by means
Of ditch and lateraIs and there used for irrigR
tion, Water not 20 be returned to stream.
Date OF first publication December o, 1909.
Date OF last publication January II, 1910.
Signed: -. ...... ..
FRANK r. NICHOLAS,
State Engineer.
Daily independent. [volume] (Elko, Nev.) 188?-1915, 1909-12-11

m a k / n 6 yeast
bread. But first,
let me warn you
that good bread
cannot be made
W I t b out good
flour. The pure
food commission
has lately recog.
Daily independent. [volume] (Elko, Nev.) 188?-1915, 1909-12-11
ISEAI.l
All Her Own Hair

It's good thing that Shakespeare
wrote King John several years ago.
If Constance should decaim upon the
modern stage, 81 am not mad; this
hair tear is mine," we can imagine
the howl of derision that wouli break
from the high assemblage of the gods
Daily independent. [volume] (Elko, Nev.) 188?-1915, 1909-12-11
dissolution Of Partnership

Notice is hereby given that the part
nership heretofore existing between N.
Hing and George Wah is this day dis
solved by mutual consent, George Wah
retiring from the firm The business
of the Hing restaurant will be continu-
ed by N. Hing who will pay all debts
against the restaurant and collect all
bills due the same.
N. HING
GEORGE WAN
Elko, Nevada, October 8, 1909
Daily independent. [volume] (Elko, Nev.) 188?-1915, 1909-12-11
In the District Court Of the Fourth Judicial
District OF the State Of Nevada, in
and for the County of Elko

and for the County Of Elko. :
NOTICE IS HEREBY GIVEN THAT Gladys
McMahan having filed in this Court her Final
Account as Executrix and the report accom-
panying the same Of the Estate OF p. l..
McMahan. deceased, and having also filed here
in her Petition for the Distribution OF said
Estate, the hearing of the same having been
fixed by the Clerk Of said Court for Wednesday,
the forenoon of said day at the Courtroom
thereof ut the Courthouse in the Town of Elko
County of Elko. State of Nevada; and all
persons interested in said estate are notified
then and there tn appear and show cause. II any
there be. why the said Final Account should
not be allowed, approved and settled and the
said Petition for Distribution should not be
be granted. and the estate of said deceased be
distributed as prayed for in said Petition.
Dated at Elko, Nevada. this goth day Of
November. 1909. ~
A. g. DAwIEY
IsEAIl Clerk.
Daily independent. [volume] (Elko, Nev.) 188?-1915, 1909-12-11

In the Matter of the Estate OF ]. D. CARROIIf..
Deceased.
.f .... Notice to Creditors
The undersigned, having been duly appointed
administrative Of the estate Of j. ID. Carroll.
deceased. by the aboye-entitled Court on the
18th day of November a. ID. 1909. and having
duly qualified as such administrative. Letters
of Administration having been duly issued to
her on said date:
Notice Is given that all persons having claims
against the said estate of j. d. Carroll deceased.
IRE required to file the same with the proper
vouchers and aflidavits attached. with the Clerk
Of this Court. within three months from the
date of first publication,
Dated at ElRo. this nth day Of November, a.
ID. 1909.
CLARA a. CARROLL
Administrators.
CHARLES Il. HENDERSON.
Attorney for Administrators
Daily independent. [volume] (Elko, Nev.) 188?-1915, 1909-12-11
APPLICATION NO. I523

APPLICATION NO l523
Notice Of Application for Permission to Appro-
pirate the Public Waters or the State Of Nevada
Notice is hereby given that on the 18th day of
November. 1909, in accordance with Section 3d.
Chapter XVIII. of the Statutes of 1907. one
George w. Hanna. of SHELTON. County of Elko
and State of Nevada. made application to the
State Engineer OF Nevada for permission. to
appropriate the public waters OF the State OF
Nevada. Such appropriation is to be made
from Smith & Cottonwood Creeks at points N.
E.H Sec. 30 ZIP. 80 N. r. 81 T.. NJ. D. d. & M. by
means Of ditch and reservoir and all the flow
cubic feet per second is to be conveyed to points
OF use, N w; Sec; Z, and W, OF NJ, =. q
Sec. and N y =. w. q Sec. Z Up 30 North, X.
5S T.. by means of ditch and reservoir and there
used for irrigation. Water not to be returned
to stream.
Date of first publication November 10. 1909
Date OF last publication December IL. 1909
Signed:
FRANK Il. NICHOLS.
state Engineer.
Daily independent. [volume] (Elko, Nev.) 188?-1915, 1909-12-11
warning

All persons are hereby warned MOI to
fish or hunt on my premises on Smith,
Creek under penalty Of prosecution to
the full extent, of the law. {
r. e.. BTLLtNGER
Elko Nevada. August 10. 1909.
Daily independent. [volume] (Elko, Nev.) 188?-1915, 1909-12-11
NOTICE To CREDITORS

Notice Is hereby given that the undersigned
by an order of the District Court of the Fourth
judicial Ortrict OF the State OF Nevada. In ana
for the County OF Elko. duly made and entered
on the nth day Of November. 1909 was appoint
ed Administrator with the Will Annexed OF the
estate of Ella &. Harrell deceased. and that he
has duly qualified as such administrator.
Creditors and oil persons having claims
against the said deceased are hereby not1hed 70
file the same with proper vouchers attached
with the Clerk of said Court within three
months from the date of the first publication OF
this notice.
HAYDEN HENDERSON
Administrator with the Will Annexed
OF the Estate of Ella G. Harrell. de-
ceased.
Date Of first publication, Nov. 10. 1909.
Daily independent. [volume] (Elko, Nev.) 188?-1915, 1909-12-11
GOOD YEAST EREAD
SOME DIRECTIONS FOR ITS sue
cESSFUL MAKING.
Recipe Given by Eastern Authority
Worth Rememberins-care In
kneadins Dough Is a Point
of Great Importance. ~

s. In answer to a young housekeeper
here are some practical directions for
Daily independent. [volume] (Elko, Nev.) 188?-1915, 1909-12-11

NrHE Observation-Disclosures oFTHE FOURTH
JUDICIAL, DISTRICT OF THE STATE
OF NEVADA IN AND FOR THE
COUNTY OF ELKO
Daily independent. [volume] (Elko, Nev.) 188?-1915, 1909-12-11

In the matter of the estate of Ella c. Harre
deceased.
Daily independent. [volume] (Elko, Nev.) 188?-1915, 1909-12-11

IN THE DISTRICT COURT OF THE FOURTH
JUDICIAL DISTRICT OF THE STATE
OF NEVADA IN AND FOR THE
COUNTY OF ELKO
Daily independent. [volume] (Elko, Nev.) 188?-1915, 1909-12-11

IN THE DISTRICT COURT OF THE FOU RTH
JUDICIAL DISTRICT OF THE STATE
OF NEVADA, IN AND FOR TIE
COUNTY OF ELKO
Daily independent. [volume] (Elko, Nev.) 188?-1915, 1909-12-11

Notice is hereby give that j. l., Kcyser was
duly appointed administrator Of the estate of
Is. Spikcr, deceased. on the first day of
December. 1909. and on said day qualified as
such.
Notice is also give that all creditors and
persons having claims against. the deceased
are hereby notified to file them with tho
necessary vouchers attached. with the Clerk of
said Court within Forty N0) days after the
iirst publication OF this notice. or thCy will bc
forever barred
j. i. KEYSER
Administrator Of the Estate of NJ. u.
SpikCr deceased.
~. Is. HENDERSON,
Attorney for Administrator
Dated. ElkO. Nevada. December T. 1903
Daily independent. [volume] (Elko, Nev.) 188?-1915, 1909-12-11
A. l.. M AUX
TIE SHOE MAN
Mems, Women's, and CAildren's
Dress Shoes
Pianos

For the next thirty days, Twill sell
pianos at prices never offered before.
Buy at home and save money and avoid
trouble. ... ,........ .......
J. D. MARINER MUSIC COMPANY
1913 North Virginia Street
-. ......., Reno, Nevada
Daily independent. [volume] (Elko, Nev.) 188?-1915, 1909-12-11

INTHE DISTRICT COURT OF THEFOUR TH
JUDICIAL DISTRICT OF THE STATE
OF NEVADA. IN AND FOR THE
COUNTY OF ELKO.
Daily independent. [volume] (Elko, Nev.) 188?-1915, 1909-12-11

In the matter of the Estate of j. D. Abel. de-
ceased.
NOTICE TO UREDITORS
Notice is hereby given that tho undersigned
by an order Of the District Court Of the Fourth
Judicial District of the State Of Nevada I'm and
for the County of Elko duly made" and entered
on the 18th day of November, 1902 was appoint
ed Executor OF the lust Will and Testament OF
J. d. Abel deceased. and that he has duly
qualified as such executor.
Creditors and all persons having claims
against the said deceased are hereby notified TO
file the same with proper vouchers attached
with the clerk of Suid Court. within three
month from the date of the first publication of
this notice. ........
JOHN HENDERSON.
Executor Of the last Will and
Testament of j. ID. Abel. de-
ceased.
Date OF first publication Nov IL. 1902
Daily independent. [volume] (Elko, Nev.) 188?-1915, 1909-12-11
ElkO Drug Comply

Dealers IN
Pure Drugs. Chemicals. Patent
Medicines. Toilet Articles.
Perfumery. Liquors
and Cigars.
Order. by Mall Given Promp, A.seneson
Prescriptions Carefully Compounded From
The Purest Drugs.
Fine Line o. Stationery
Allegretti Famous choco-
late credmss Pure
Stick Candy.
Daily independent. [volume] (Elko, Nev.) 188?-1915, 1909-12-11
Notice to Creditors

In the matter Of the estate OF NJ. IS. Spiker
deceased.
Daily independent. [volume] (Elko, Nev.) 188?-1915, 1909-12-11

In the Matter of the Estate of j. d. CARROLL,
Daily independent. [volume] (Elko, Nev.) 188?-1915, 1909-12-11

In the matter of the Estate of j. d. Abel.
ceased.
The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1909-06-13
ST. SIMON SOCIAL.

Miss Irene Van Dyke and Miss
Katherine Harley spent Friday in the
city.
Among the young people who en-
ioyed straw ride Friday night were
Misses Van Dyke and Harley and
Messrs. Arnold, Grady. Odum, Dennie,
Waldron and Hay. The party was
chaproned by Mrs. j Champagne
Rev. and Mrs. Bennett and Miss
Veazes were among the party who
spent yesterday at Frederick.
Mr., H. f. Cantwell is expected
shortly from New York to visit rela-
tiyes
MIR. n. |. Hasell is the guest of
friends on the island.
Mrs. Alex Newton is quite i'll at her
home on ST. Simons. to the regret Of
her many friends
Mrs. Hugh Atkinson and son and
daughter, Of Orlando, Fla, are among
the recent arrivals at the Ocean View
hotel.
Mr.. Barnard McCaskill, of Albany.
spent Wednesday night on the island.
The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1909-06-13
MONTEREY.

WOIN EnEIs
We were not many-we who STOOD
Before the iron sleet that day
Yet many a gallant spirit would
Give half his years if he then could
Have been with us at Monterey.
Now here, now there. the shot, it
hailed
In deadly drifts Of fiery spray,
Yet not single soldier quailed
When wounded comrades round them
walled
Their dying shout at Monterey.
The foe himself recoiled aghast,
When, striking where he strongest
lay.
We swooped his Ranking batteries
past.
And Drawing full their murderous blast,
stoarmed home the tower OF Monte
rev
Our banners on those turrets wave.
And there cur evening bugics play;
Waere orange boughg above their
gave
Keep green the memory Of he brave
Who fought and fell at Monterey.
We arc not mans we who pressed
Beside The brave who fell that day,
But who Of rs has not confessed
He'd rather share their warrior rest
Than not have been al Monterey
Charles Fenno Hoffman.
Mrs. Baker continues III az the home
Of Mrs. H. NJ. King
&
Mr. and Mrs Miller Nightingale are
at st. Simon for the weekend.
+
William Dunwody will return today
from Porter Academy at Charleston.
49,
Miss Stella Rodriguez, of New York,
Is the guest Of her uncle. Mr., c. o.
Rodriguez.
Miss Meta Scarlet has returned
from College Park 10 spend the sum
mer at Fancy Bluff,
=
The Sunday school picnic of the
Catholic church will take place We'd
nesday It St Simon.
X
Mrs. A. D. Harley and her little
daughter, of Sumter, S. c., are visit
ing Mrs. b. A. White.
r.
Mrs. r. e. Dart and her little
daughters leave shortly for Clarkes-
vile to spend the summer.
-
Mrs, L, A. Hardee and Mrs. Mar
garet Sparks will leave shortly for
visits to Atlanta and Covington.
The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1909-06-13
personal
AND SOCIAL

Mrs. F. D. Aiken and her children
left yesterday to spend the sumner
at their cottage on st. Simon.
b
Mr.. and Mrs. F. D. II. strachan
and their children viii leave this week
for their. cottage at st. Simon.
=
Little Miss Lila Burford and Mas
ter Robert Burford have issued invi-
tations for party for tomorrow aft
ernoon from 4 to g.
Mr.. and Mrs. n. Emanuel and their
children will leave Wednesday TO
spend the summer IN their cottage at
81 Simon.
Senator and Mrs L. r. Akin ana
their family VIII leave next week FOR
Tallulah Falls, whore they have taken
a cottage for the ummer.
r.
Mrs. H. b. Maxey and her childrea
and Mrs c. D5n Parker viii leave
Wednesday for ST. Simon 10 spend the
summer IN thelr cottage
Mrs. f. r. Conant and her children
and her guests, AIRS Thomas. Of Bir-
mineham, and her ehildren spent yes-
terdsy yery pleasantly AZ Sd. Simon
-
number Of teachers viii leave
for their homes this week after The
closing Of the schools. while several
viii remain for the examination later
in the month.
The many friends Of Col J. +. da
Bigncn are glad to know that lac Is
progressing very nicely at the hospi
tai and earnestly hope for his rapid
recovery from his injuries.
81
Invitations have been issued by the
graduating class OF the Brunswick
high school 10 the commencement ex-
ercises Tuesday evening June -. at
$50 o'clock at the opera house. Seven
bright young people will graduate and
the exercises will be very interest
ing
-
Mrs. Eugenia Jones' Bacon has left
Brunswick for visit to her brother.
Dr. Bacon, in Eastman. After short
stay in Atlanta she goes to Montreal
n. c. for the summer months until
her bungalow is finished in Califor-
MIA, where she expects to make her
permanent home.
The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1909-06-13
Women Who ere Envie6

Those attractive women who are
lovely in face. form and temper are
the envy of many, who might be like
them. A weak, sickly woman win
be nervous and irritable. Coustipa-
ton or Kidney poisons show in PIN
pies, blotches, skin eruptions and 4
wretche6 complexion. For AL such,
Electric Bitters work wonders. They
regulate Stomach. Liver and Kidneys,
purify the blood; give strong nerves,
bright eyes, pure breath. smooth, vel
vety skin, lovely complexion Many
charming women owe their health and
beauty to them. soc at Roses Drug
Store.
The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1909-06-13

And don't fill out legal papers or
card memos-or make cut accounts or
botel menus in yodr own handwriting.
1t looks lad, reflects on your stand
Ing, makes people think you can't az
ford stsnographer, and is sometimes
ambiguous.
You can write out your letters
make out an ahstract-fill IN an in
surance policy-enter year card me-
mos-make out your accounts, or h0-
tel menu-or do any kind OF writing
you need. on ANY kind. size or thick
Dess OF paper, anE SPACE any way
you wAnt on
The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1909-06-13
New Bicycle shop on Monk Street.

New Bicycle Shop on Monk Street.
j. W. Nimmo has removed his bus
mess from 1906 Newcastle street to
2ll Monk street. Mr.. Nimmo has
been in the city but q short time and
has already built UP fine business
in his line He sells and repairs BIZ
cycles, also does repairing to sewing
machines pistols, guns, locks, and
key fitting He is prompt in all or
ders and win be found at 21i Monk
street ready to serve you at any time.
6-l6.
The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1909-06-13

Colds that hang on weaken the err
st.tution and develop into consump
ton Foley's Honey and Tar cures
persistent coughs that refuse to yield
to other treatment Do not expert
ment with untried remedies as dela.'
may result in your cold settling on
your lungs.
The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1909-06-13
OLIVER
Typewriter

The STANDARD VISIBLE WRITER.
You can write any of those things
yourself il you do not happen to have
stenographer
little practice, to write just as rapid
orator on the OLIVER. Because tns
OLIVER is the SIMPLIFTED type.
writer. And you can see every word
you write, because it has about so
per cent less WEARING POINTS
than most other typewritefs
EiSaty per cent. EASIER % wrtse
sAan these other CoMPLICArEn. ns-
TRICATE MACHINES that require
"hrmoring" - technical knowledge
long practice and special skin to OPP
crate.
Than Ilachines which cannot be ad-
lusted to any special space-with
which 1t is impossible to write alb
stracts, insurance policies, or odd-ss
documents except rOu buy expensive
SPECIAL attachments requiring ak
For the OLIVER is the typewriter
fo7 the coc:Sr. SAe. lawyer, the insur-
snce agent, the m5feAant, the hotel
proprietor-or any man who does hrs
own writing.
| Write US now for our BOOKLET On,
the SINPLIFTED features Of the Ola
YER. $50 Is
The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1909-06-13
Gould Not 81 setter.

No one has eyer made a salye, ONT
nent, lotion or balm to compare with
Buckler's Arnica Salye. It's the one
perfect healer of cuts, corns. burns,
bruises, sores, scalds, boils. ulcers.
eczema, salt rheum. For sore eyes,
cold sores, chapped hands its sn,
preme. InfaIlible for piles. Only 25
cents at Roses Drug Store.
The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1909-06-13
You Can Easily Op-
crate This Typewrif
er Yourself

Don't worry yoAs
correspondent.
Don't write
him anything by
hand that takes
him time to
make outthat
he can't easily
/. READ,
The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1909-06-13

Foley's Honey and Tar is especially
recommended for chronic throat and
lung troubles aud many sufferers FROM
bronchitis, asthma and consumption
have found comfort and relief, by as
ing Foley's Honey and Tar.
The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1909-06-13
A corkIng Story

of our Navy, by Robert Dunn,
the well-known war correspond
ent, with pictures by REUTER-
DAHL, the man who threw such
"a scare into the naval authorities
last year; six other fine stories
of assorted kinds; four arti-
cles that mean things, two of
which were written for the spe-
cial purpose of saving you mon
ey; bright, crisp humor--all
bound in a stirring Memorial
Day cover-that's the
JUNE EvERYBoDY'S
FOR SALE BY ALL NEWSEEALER
The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1909-06-13
To Cure . cSx. N n. Day.

Take Laxative Bromo oulnins Tab
lets. Druggists refund money II 1t
fails to cure. E. w. Groves signature
is on each COX. 25c.
The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1909-06-13
Yrnuhle Makan onu.ed

When a sufferer from stomach trou-
bic takes DR.. Kings New Life pills
he's might glad to see his dyspepsia
and Indigestion dy, but more he's
tiekIed over his new fine Appetite.
strong nerves, healthy vigor, all be-
cause stomach, liver AID kidneys nov
work right. csc 1t Roses Drug StoeG
The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1909-06-13

Has no rivaI--Fearrlr toms leader
= Brunswick Smokes."
The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1909-06-13

GET N ON THAT $1,000 LEVY
sLE.
The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1909-06-13

FOR BUILDING MATERIAL OF
ALL KINDS GALL 400, LANG & ORR.
The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1909-06-13

FOR RUSH ORDERS CALL ON
LANG & ORR
The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1909-06-13

No kick coming when you buy .
FIVE cent smoker at .i;earrington's.
The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1909-06-13

The man who will rcr his family
suffer from the fly pest deserves all
coming to him. Lang & Orr will
screen all your house at Q price which
will please you.
The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1909-06-13

Buy Brunswick smokers" at Fear.
rlnst0ns. Is AiElAl a.sass4 4 g.
The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1909-06-13

FOR SALE BY ALL NEWSPAPERS
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1909-07-16
REV. PENNINGTON
WILL Be PASTOR
EarIham 0ratoricaI Star Was
Chosen by South Eighth
Street Congregation.
WILL CONTINUE STUDIES
LAST YEAR THE NEW MINISTER
WON GREAT HoNoRS FOR THE
QUAKER COLLEGE IN ORATOR.
CAL CONTESTS.

The Rev Levi T. Pennington.
of Knightstown, Ind, was OIL
cially selected as the new pastor OF
the South Eighth street Friends
church at the regular monthly meet
ing Of the congregation last night. He
will succeed the Rev. Harry r. Keates.
The Rev. L. t. Pennington is Il
senior in Earlham college, and because
Of his studies will not be able to de-
vote as much time to the service of
the church as he would like to. He
has been in the ministry for several
years, having served pastoratcs at
Knightstown, Wabash and other
points. He has always received the
most hearty support of his congrega-
tons and an increased membership
has invariably followed his pastorate.
Is Good Speaker.
Last year the Rev. Pennington was
Earlham's representative in the ora
torical collegiate contest and also in
the national peace conference at Chi
cago. He gained honors in each and
is without doubt one of the strongest
orators that Earlham has ever pro-
duced.
Resolutions were passed at the meet
ing last night. commencing the Rev.
H. R. Keates for his efficient services
during his pastorate of the church.
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1909-07-16
OF Interest to The Business
Men
Headlines That Speak.

Few ad writer's or advertisers who
write their own ads seem to have any
system in the choice of headlines and
displays. Yet it easy to demonstrate
that these are the most important ele-
ments of any ad.
The majority of weak headlines are
found in the small newspaper ads of
retailers. Such pointless expressions
as Our Hobby or When in Need
or IF You" are to be found set in
large type in the most valuable portion
of the space. e., the top Of the ad.
The ad writer need only consider
the news items in a well managed
paper to learn how to write headlines.
Note how the gist of column article
is expressed in few words at the
top: Tornado Sweeps Kansas "Suf-
fragettes Appeal to President Man
Found Dead in Bronx Park etc. In
fact, one can keep himself we'll in
formed on the news of the day merely
by reading the headlines.
Now, it must be apparent that a
reader of newspapers, and that means
every one who reads at all, becomes
accustomed to this style OF treatment
of all items in a newspaper. Adver-
Using has been we'll defined as news
about business or about goods offered
for sale; hence newspaper ads espe-
cially should receive the same style
of treatment in writing and display
as the news of the day. In other
words, the gist of your selling argl'
ment should be concentrated In the
headline. Our Beer is Aged Before
Bottling." do Your Collars Scratch =
NO Clinkers in Our Coal Keep
Cool With Pure Soda Water" Our
Forty Cent Candy For % Cents'-all
these headlines contain complete ideas.
The same hurried newspaper reader
who depends on the headlines Of news
items for current information could
also keep posted on merchandise news
by reading such headings. And the
advertiser must also remember that
people do not buy papers to read his
ad. Surely he should make it at least
as easy for them to get his message
as to get that of the editor. This IS
the plainest common sense. yet thou
sands of advertisers seem to go out OF
their way to conceal the merchandise
news they have to offer by using blind
and meaningless headlines.-George
Frank Lord in Printers Ink.