The Nashville globe. [volume] (Nashville, Tenn.) 1906-193?, 1909-01-22
NEGRO UNDERTAKES
Of Nashville Refuse to Enter New
Advertising Scheme by Big
Company.


Indications are that the three Ne
gro undertakes of Nashville, all of
whom are operating prosperous bust
ness establishments and serving a
large number Of patrons with courtesy
and with general satisfaction, have
positively refused to be brought into
any scheme with papers or magazines
out Of their own race. This fact
leaked out last week when a general
letter was received in this, city by
one of the undertakers from the Ma
tional Casket Company, of Oneida. n.
Y. The letter was sent out by Mr..
G. Will Chappelle, president of the
company. 1t appears that this COM
pany has decided to do some extensive
advertising for 1909 They propose
many new features, but some of the
features do not suit the Negro under
takers of this city in that it does not
show the proper recognition to the
local papers under the management
of the Negroes of Nashville. The
first to complain or to refuse to take
an active part in the new plan of
advertising was Mr.. A. N. Johnson,
who at once responded to Mr.. Chap
pelles letter, forwarding it directly
to the headquarters; but it has de-
veloped that the other two undertake
ers are equally as determined to fol-
low the same course. They feel that
some recognition should be given to
journals and publications that serve
practically all of their patrons with
whom they must deal and to whom
they must look for all Of their sup
port 1t would, no doubt, bring better
results to this national concern should
they follow the suggestions made and
begin to look to such mediums
through which to reach the trade.
The text of the letter is given in
justice to the National Casket Com
pany and out of respect for the three
undertakers, namely, Tayler & Com
pany, 449 Fourth avenue, North; Nc
Gavock & Company 413 Fourth ave-
nue., North, and A N. Johnson Com
pany, Cedar street.
Oneida, N. Y, Jan. 5, 1909.
Dear Sir:
The announcement contained in
this letter to you is one of the most
important that the National Casket
Company has ever had occasion to is
sue, not only one of the most impor-
tant to us, but one of the most impor-
tant to you You are asked therefore,
to read it through carefully, and give
it the close and deep attention that
its Importance calls for.
1t has been decided by the National
COoGpf nO1l1 4lnY1 n oDtnr r1nOn on
tensive campaign of advertising in the
great weekly and monthly magazines
for the benefit of its customers.
Beginning early this year the pub
lie everywhere, every man and every
woman in every reading family in
the country, will be told week by
week, and month by month, about
the standard quality in funeral goods
that the National CdSEet Company
stands for, and about the funeral d.
rect0rS 1UhO furnish National CGSEet
Company goods
This advertising will exert strong
and constant influence on every fami-
ly in your territory, and that of every
other funeral director in the United
States. 1t will be made the greatest
business directing force ever put to
work in the undertaking profession.
In making this announcement to
you we shall first and at once fore
stall any attempt on the part of our
competitors to throw a false light up
on our purpose in advertising.
Some years ago report was cir
culated to the effect that the National
Casket Company was planning to en-
tie rthe undertaking business. This we