The Salt Lake herald-Republican. [volume] (Salt Lake City, Utah) 1909-1918, 1909-12-19
AUTOMOBILE SHIPMENT
First Lot to Utah Motor Car Com
pany Due to Arrive in Near
Future.

The first shipment Of 1910 Cadillac
SOS. consigned to the Utah Motor Car
company, is due to arrive within the
next ten days, and inasmuch as the
growth Of the motor car industry has
been unparalleled IN the United States,
the development Of the Cadillac Motor
Car company has been Of interest to
motor car owners.
The story Of the Cadillac reads like a
tale Of romance, and brings out prom
inently the .indomitable pluck and per
severance Of two men. H. NJ. and ". c.
Leland, who took hold Of the Cadillac
Automobile company in 1904.
That year marked the entrance OF the
Lelands in the motor car industry. Prior
20 that they had built up a good busi-
ness for the Leland-FaulCOner Manu-
featuring company; and Tor two years
had been building engines for the Cadil-
lac and suggesting improvements which
proved practical For two years also
they had resisted the appeals Of the au-
tOmObile builders 10 take over the man
Rgement of the company.
But in 1904 the need for their coop
Grafton was so apparent and was pre-
to sell the Leland-FaulcOner company
TO the Cadillac company; and reorgan-
lied the latter as the Cadillac Motor
Car company, with capital stock Of ST.
300, 900. It cost the Cadillac stOckhOld-
ers $3.50, 900 to take over the Leland
Faulconer company, S345.OOO Of which
was paid in cash, the remainder going
to the Lelands as stock in the reorgan-
ized Cadillac company.
The new corporation then began the
manufacture OF the Cadillac single-cyl-
inder runabOut, of which about 10000
have since been marketed. The sale of
these runabOuts in the first year Of their
manufacture permitted the payment Of
a 20 per cent dividend in 1904 on the
$3.50, 600 capital Of the old company, or
So. 500. However. this was followed by
no dividends until 1907. when $4,000, or
1 per cent was declared.
Orders had been placed early IN 1907
for thousands of dollars worth Of ma
terial. the idea being to increase the
output in 1903 over the previous year,
The Lelands, however, were able to
discern signs Of coming industrial dis
turbance; and IN July went before the
stockholders with a proposition to cur
tail their output very materially, can
ceiling as many orders as possible. II
WAS dlhQ tEOEtucE1 ~ BOAtOW l4AAAANga 81
a million dollars was secured, and the
less ambitious policy laid down.
Then came the panic Of 1907. The
Cadillac probably was less disturbed by
this than any other automobile manu-
facturer in the country. 1t disposed OF
its output as rapidly as the cars were
manufactured, and was enabled tC
make payments on its loan as they fell
due. In this way the Cadillac was safe
" tided over a period which would have
been fraught with peril but for the ar
rangements made to cope with it.
Early in the summer Of 1908 the Le-
lands brought out the car which the
world knows today as the Cadillac
Thirty" 1t met with immediate and
tremendous success, and since that time
the Cadillac has produced and delivered
$500 Of the Cadillac Thirty cars.
The 1910 Cadillac will be sold COM
plete with an equipment Of three oil
lamps, horn, Gray and Davis gas lamps
and generator. magnetic and "a by
wheels and tires.
The Utah Motor Car company viii
represent the interests Of three Of the
leading motor car manufacturers OF
Detroit: the Packard, Cadillac and De
trOit Electric.