The Montgomery advertiser., 1909-04-18

that 7s per cent had answered that they came through the newspaper notices AS the manager had also used an extra supply of billboard space the Answers were all the more significant of the drawing power of newspaper advertising. ~
 It Is said that the tobacco trust has now become one of the worlds greatest advertisers. One million dollars q year is reported to be the size of Its annual appropriation for advertising and publicity. This year It is spend- ing ts0o.0e0 in advertising its plug tobacco alone. Many of the other great corporations of the country are mak- ing alike extensive use of printers Ink. and all of them with most grati- flying results.
 The ionesomest newspaper in Ameri- ca has been found. It Is The Red Bird Mountain Journal published at the town of Red Bird, Arkansaa This town is thirty Ave miles from the nearest railroad station. i've miles from the nearest postof'lce, and two miles from the nearest cabin. The town" consists of one log house. one log stable and one log newspaper ohice. It is situated in the middle of two- acre clearing. surrounded by primeval forests. The lonesomeness of The Red Bird Journal Is equal to the nt- ness of the name of West virginia paper. It is called the Breese. ana is published in Hurricane. One of It's subscrfbers is q man named Blizzard.
 Arthur Brisbane Is now the highest saiaried newspaper man In the world. In q recent confidential talk before newspaper club. he pleaded guilty 70 salary of the President to t76.ooo. Mr. able that since Congress has raised the salary of the President to 75,0oo. MT. Hearst will add enough to Brisbanes monthly check of ss.0eo to make the to tai per annum at least as much as MT. Taft gets.
 An inquiry was recently made to determine how the daily papers of the country stood In the matter of price. There were 701 answers returned and af these it was shown that 200 are one sent papers. 277 two cent, 67 three cent and i57 five cent. The list of one cent papers has shrunk considerably in the last few years, because of the high price of print paper. and the two cent ranks have been increased in like ra- tfo. There was nowhere else that the effects of the 1907 panic showed more quickly than in the newspaper offices. Not only did circulation fall off. but with the declining buying power of the public advertising business took & corresponding slump. But even if they were hit harder than any other class of enterprises the newspapers weather. ed the gale in way that demonstrat- ed their firm foundation. Receiver ships were almost totally absent.
 One of the latest triumphs in the construction of typsetting machines is the construction of linotype machine having Arabic characteFs. There are 190 characters in the Arabic language, but some few of these have been eii- minated as unnecessary in everyday typestetting. It Is not expected that there will be any demand for such ma chimes in the United States. but that they will go to Syria and other coun- tries which use Arabic. At the same time, there are eight Syrian newspa- pers published in New York. and sy- rian magazine having circulation os about 5000.
 The total circulation per issue of all the newspapers ani periodicals of tho country amounts to something like ie0.000. 900, 50 that the average indivi- dual reads two publications. If they were all to unite and pull one way no man can imagine the vast changes of public sentiment they could bring about. Someone has suggested for ex ample. that if they were all to units against the disease-carrying house fly. that pest would cease from troubling humanity in short order. They are largely uniting in the spreading of in- teiiigence about tuberculosis, and q diminishing death rate is telling the tale.
 (copyrisht. 1909. by Frederic J. Has kin.1,F
 Tomorrow--Uniform Law Movemnet.