The Neshoba Democrat., 1909-09-30

I = : y = : : = :
Studebaker-Fla
The Greatest Automobile Value
the World Has Ever Seen
HERE'S THE ANNOUNCEMENT
i.a,.,y ior which the world of Automobia has been
cording as the individual was buyer seller
OF motor cars.
WE HAD INTENDED KEEPING SILENT
about this car for few weeks yet-until other
makers had had their say-until they had all
sprung their "sensations"
BUT UTTHEMAGN1TUDEO OF OUR PREPARATIONS
baker interests 6v h oy tade
pany OF Detroit set trade tongues a-wagging and
information as to the car that was to be produced
on such tremendous scale began to leak out.
DEALERS ANXIOUS TO GET THE WINNING LINE
pegan to inquire as to the Studebaker plans for
next year. They insistent for, very natu
rally they did not want to tie up with any other
concern If studebakers were to have the great
line that had been reported No likes to
enlist on the losing side. All like to march with
the Victorious.
CUSTOMERS EVERYWHERE WROTE
IN this vein: IF Studebakers going to build
runabout ia ;, IT., don't want to buy until have
seen It, Thousands of these writer's have dealt
with this old house for years-some of them
1ns never DC bought vehicle anywhere else To
intrinsic value of any car.
m VIEW OF THIS ANXIETY
on the part of our friends decided 1t would
be unjust to dealers and prospective buyers to
longer withhold information to this car
which will supplement those other two incom.
paraoe models = sudebakerGarford ud 40" and
SO THE CAT is OUT
Read the specifications briefly given below Con.
slider the source of this cars origin. Then COM
pare it with other Sensations recently an
nounced-and see II you don't think they were
false alarms.
Observation-Disclosures go"
Is the name of the new and the title was Sc
lected because it was believed that that alone
would be the strongest guarantee Of it's quality
to any one at all familiar with the history and
the personnel of the automobile industry.
STUDEBAKERS STAND SPONSOR
Tor the product-the entire output will be
marketed through this organization. That is
your guarantee that the will be of sterling
quality throughout-Stu could not af-
ford to lend their name and reputation based
honest product.
FLANDERS WILL - MANUFACTURE
this product What could say here that
would add to his fame manufacturer? His
has been the most wonderful record in this
derful business. 1t has been succession of
feats in production that had Heretofore been
considered impossible-that other makers
call marvellous. EMF "3O," which attained
instantaneous nd sta
the the most popular popular car car on the market, was sufa-
JAMES IIEASLETT DESIGNED
the Studebaker-Fanders "20'-an engineer who
up to the time he undertook this commission
had never set his hand his talent to the de-
signing of any but high priced cars. Several
Of the best known emanated from his brain He
designed the original studebaker chassis-the
one from which have evolved all later models
Heasett doesn't know how to do cheap work
in the sense that the term is generally used. He
to manufacture to the best advantage-there he
is unsurpassed by any.
$4,000 S-F "2o's"WILL BE BUILT IN 1910
We realize that these figures will be almost in.
credible to persons unfamiliar with the re.
sources OF Studebakers and the ability of Elan
ders 1t Is simple statement of fact. That the
old ultra conservative" house of studebakers
ana ana not some young and inexperienced concern
stands back Of the statement ought to give
1t a par value. We know it will
THIS QUANTITY WAS NECESSARY
1t would be impossible to produce car of this
quantities. The tremendous Overhead" exnense
of equipment and distribution would If saddled
onto lesser number Of cars make 1t necessary
to add 25 to 50 per cent to the price. We can
not build much better car than others do for
the money in lots of 5000 to 5000 But by dis.
tributing the overhead rs, 900 cars we have
been able to set the price at $3.50
COMPARE THIS CAR WITH OTHERS
listed at $100 to $500 more Add a magnetic to
those not SO equipped-we believe no automo-
pie Is complete without first class magnetic
and you will find that aside from the difference
IN price, there Is no comparison in value We
didn't intend there should be-
THIS is FULL GROWN, MANS SIZE
magnetic equipped, four cylinder car-not a four
cylinder toy or a onelung makeshift.