Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1909-08-11
GETTING AT THE TRUTH
Coca Cola People Prove the Perfect
Purity Of Their Pleasing
Product.

Would you take away a woman's
character by gossip unless you were
sure Of what you were talking about?
Have you any more right to attack
the character of any article Of COM
merce unless you know actually-not
by hearsay. but by actual proof-that
it Is what you say it Is? Do you real
ize that when you say or believe and
repeat untrue things about such an
article you are uuwarrantediy robbing
the makers of that article Of just so
much of their just and honest trade?
Yet people occasionally (not fire.
quently because most people are prop
erly informed). thru ignorance or mall
ice say that Coca-Cola contains CO.
caine. This is absolutely and I'M
equivocally untrue. The reports of
world famous chemists, and even of
government experts. have disproved
this malicious falsehood time after
time. Yet dishonest competitors OF the
Coca Cola Company continue to re-
vive it thru the medium of sincere but
hysterical or totally ignorant people
whom they have used as mouthpieces.
Why. it is easily shown how ignor-
when the mouthpieces speak or write
Of the beverage as COCOA COLA
Instead Of COCA Cola.
When anyone writes, prints or tells
you that Coca Cola Is a harmful, drug
habit forming. or dangerous beverage
for young or old, you can put 1t down
right then and there as a falsehood
arising from wicked righteousness or
absolute ignorance. If you have an OPP
portunity, tell them to have Coca Cola
analysed by any honest. competent
chemist, then TO submit this analysis to
any honest, capable physician and get
his statement as to the wholesomeneSs
of Coca Cola. Then let him send to the
Coca-Cola Company at Atlanta. Ca,
and get Gree copies of analysis made
by chemists who know as much in a
minute as Coca Cola's detractors know
in year-chemists who are scattered
in cities from the Atlantic to the Pa
cific and are famous for their scien-
tific attainmentS,
Then when they're spread these
facts before them. tell them they ought
to go out into the highways and by
ways and frankly acknowledge their
mistake and then apologize to the
Coca Cola Company for tilching their
character
Just as an example OF the many
statements the Coca Cola Company
have on file regarding it's delicious
beverage. we print herewith the fol-
lowing analysis of Coca Cola:
Chicago. April 10, 1907.
| We beg leave to report to you the
result of analysis of Coca Cola We
purchased in the open market an orig
inal package of one gallon of Coca
Cola. The contents of this jug We're
submitted to a very careful and ex-
haustive analysis for cocaine and al
cohol. and we failed to find any trace
of either. Caffeine was found to the
extent Of 2 Of one per cent The
amount of caffeine contained in one
ounce OF Coca-Cola used for making
one glass CO the prepared drink. Is
less than one-half that is contained In
u cup Of coffee of average strength.
Very respectfully submitted.
| THE COLUMBUS LABORATORIES
/ Per J. A. Wesener
And don't forget while you're reading
| this that 1t Is because millions Of PEG.
pie like Coca Cola that 1t has aroused
the envy Of INSCRIPTIONS competitors
Why even the arrow design so lont
used by the Coca-Cola Company hai
been initiated by advertisers. who have
gained the mistaken idee that it Is thu
advertising Of Coca-Coia that has made
1t so popular instead of its delicious.
ness and whoieeomeness. For you new,
err tasted anything more delicious ant
refreshing. It Is prime thirs
lquencher and leaves the incest taste o
.:.ythin<r YOU ever drank at the sod
tfountain.