Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1909-06-04

There is nothing so convincing as to
ones good breeding as department 81
manner The well bred man or Won
an, no matter what their surroundings III
or their financial condition may PEI
never lose their identity with their
proper bringing up There is such
thing possible as a gentleman IN the
penitentiary and a. rascal on g. throne.
1T is often among the Jonall-in-the-
night -gourd variety of wealthy people
that we see so much snobbishness.
They who ape gentility without know
ing what is really genteel and those
people generally think because wealth
Is at their command that 1t makes no
difference IL they do turn up their
noses at the less fortunate whom they
meet, but often those whom they deem
unfortunate are not SO unfortunate att
er all; not 50 much SO as to lose self
respect nor their good breeding. The
most successful business men we have
YOU will find to be men of the most
polished manner Of department treat.
Ing every customer with courtesy ana
respect due their position. Such men
| make friends and friends make custo-
n1ers, / remember that in a city east
there was for years one large depart
nent store, that was considered the
| store of the city They did the largest
business of any store in the nunicipail-
| ty: from the fact they had the larg-
| est building, carried the largest STOCK,
| employed the largest number of clerks
| and first class in every particular, as
everyone supposed, but as the SEQUEL
will show, there was lacking one very
| important essential, and that was de-
pertinent of manner. For, there came
| a man, a stranger from a small Village
| in Iowa; he secured building NOT
nearly so large as his rivals, stocked It
| with a first class quality of goods, SO
| as to compete with his old established
nelghbor, the big department store.
| Then he began employing his clerks
| as they presented themselves. He took
particular note of their manner OF ad-
dress. He himself was a man OF the
| most legant department, refined, quiet,
courteous and respectful He employed
and discharged until it was a conceded
fact that he had the most gentlenraIrly
set OF clerks of any store In the city.
and those he did have, he employed
them with that view in mind, thff by
giving the people respectful treatment.
together with first class goods, he could
secure their trade and retain them.
In one year he was doing, the. bust
ness in his line of the city and IN five
years the big department store was
rated as second class, IL not third
class house Department Of manner was
the lacking essential to hold the trade
when people were better treated else
where. Another case, have in mind
will prove the efficiency of good or Ill
MANNERS An old lady went into a dry
goods store to buy hose. A young girl
probably 20 years of age came forward
to attend her On being told what was
wanted she handed down a box of
hose all the same in size, but two diff
ferent colors. except one pair. which
was of another color. The old lady
selected the odd color and was about
to choose another pair, being told the
price, q cents. when the young girl
said, pointing to the odd color: That
pair is So cents" The old lady remark
ed, II do not see that there Is any
difference in the quality" Miss Impu-l
| dence replied. IF you know anything
4 bout dry goods you could see the diff.
ference. The old lady made reply
that she had been buying dry goods fo4
more than so years and ought TO knoN
something about the quality Of the 1ni-
terial. and walked out without making
| a purchase and has never entered that
store since The same Miss Inpudence
| has offended three OF four of the old
lady,s neighbors, consequently that
| store lost four or five good customers
in one week for want of good deport-
| Inent in manners.
| ANOTHER instance. An old white
| haired woman stepped into store out
of n storm. to wait few minutes Till
/ 1t passed over. Two young men. one
the proprietor and the other CLERKS