The Montgomery advertiser., 1909-11-28
Price of EMF" 3O' Will Not Be Increased Before February First

|OCAUAC | CUAud II LEST THE PUBLIC TAKE TOO SERIOUSLY the reports diligently circulated by our esteemed competitors and swamp us with orders for immediate delivery of E-MF-30 we deem 1t advable to make definite this sub jec.hereby adopting course different from that of other who have raised the price of she without giving prospective buyers due notice.
 TT MAY BE WELL TO EXPLAIN at the outset the con- dions which obtain and the results that accruehat have in several case already appeared Fortunately position to do this without injury to ourselveshle others for that will be obvious just anxious to keep 10 themselves things they know.
 DURING THE PAST SIXTY DAYS prices of .e,eraI make. of ears have been increased $50 to $20O over previously ad yesed prices Some of these have been publicly announced
 more have not ks rather difficult situation to handle and some of them don't know just how do without ad- hitting deplrable lack of foresight limited financial backing.
 WE ARE NOT cRrTICISINC those makers who have raised the price of their carsn most they had choice the Tried compete with machess organization and faeiGdesset their price try and meet ourand simply couldn't. that's all.
 OUR FACILITIES ARE NOT EoUALED by any others in the industry Nor distributing organization which places car in the hands of the for about half what other maker make the transfer from factory ultimate IT'S RATHER SURPRISING BY THE WAY. ,ha. just when the wseaces predicting lower prices for automobiles. ol up they go Fact is there foundation for those pre- dicton and the weren't svse the situation. ABased thep predictions natc fact that had set apaee and. of eomse others must follow it. We'll you can't follow; you ow unless you have just fast conveyance that is. you may follow. but you can't keep up. THAT'S WHAT'S HAPPENING NOW to mos. of them.
 w happen morebetter bear that in mind before buying
 car with lees financial backing less stability and less reputa- ,exyh;rh E-M-
 suaanty will be worth the paper it's printed you know. when the that assembled your But anticipating
 THERE ARE SEVERAL REASONS for the increase of prices and you will be able apply your judgment soihsHassr. vel tell yoa the more important ,ot which may even force us about February ist add SI00 to the price of Studsbaker E-M-F"30' z ss "9 ss s FIRST: THERE'S A BIGGER SHORTAGE of auomo- bes of all kinds this year than before Last years shortage was as nothing by comparison. And every day grows greater Perhaps you haven't noticed yet. You will when you go buy earthat Is to say with any reputation back of it, and sensible business you'll hardly consider any othes
 COULD YOU READ OUR CORRESPONDENCE of the last monh-apphcaons from ten thousand dealers ous handle the Sudebake line you'd appreciate that there exists today condition almost unparalleled in commercial hs tory. And the condition grows more acute daily. WON'T BE ONE CAR FOR EVERY FOUR prospective buyers. That's the estimate of the best infomed-it's also General Manager Eames just hnshed during which he travelled 22000 miles and visited every m- poant centre every in the Union. Condition unprc cedented.
 SHORTAGE ALONE WOULD BE SUFFICIENT grounds for increasing the price of like -"30'onT doesn't fit in with policy On the grounds could have sold all the E-MF30 at $i 500 from the 6rse always has been four times great demand supply for this car But entire plan based quantity production of quality car with margin small place the price where will create ts quantity demand
 SECOND REASON. IS MORE IMPORTANT-in brief as follows: Eishtents of the automobiles built in this country are what known in the trade assembled cars That say the parts motor. transmission. rame axes steering gears bodies. made small machine shops all over the country and assembled by the concern whose plate appears the Only investment the so-caed manu- facturer has big assembling buildmg-or she'd He
 pull out of the automobile business at short notice. take his cream" with him and-weI where the buyers of his get of at is the unansweTable question
 DEMAND FOR PARTS" EXCEEDS SUPPLY several times oves As result these asemblers' have for months past been bidding against each other for parts Think of that
 and trying the time compete with facilities such we hAvel Whats bound to happen s easy to predict THAT DOESN'T TOUCH US AT ALL. We have almost many millions invested in factories for making every part of ears. others have thousands invested in assembling planmany of which they do not own but merely ease
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