Los Angeles herald., 1909-04-11
LARGE OFFICES
SHOW PROGRESS
BEAUMONT 0UTGR0WS, OLD
QUARTERS
ENJOYS WIDE POPULARITY AND
ATTENDANT SUCCESS
Entire Ground Floor of Broadway
Building Necessary to House con,-
pany Developing Riverside
County Lands

Illustrative of the vast possibilities
for capital in the development of ag-
ricultural districts tributary to Los
Angeles is the success achieved by the
Beaumont Land and Water company.
which has just taken possession of
much enlarged and very handsome Of
fees at GIG South Broadway This
company purchased the townsite Of
Beaumont and several thousand acres
of land adjoining it. together with ex-
tensive water rights, about eighteen
months ago. 1t began business at the
threshold of the panic in october, 1907,
in small store on Mercantile place,
20x3o feet, and in the intervening time
has not only been able to sell $45O.000
worth of property, but also build up a
greta real estate business that Is now
housed in quarters 20xlO2 feet, COM
prising the entire ground floor ana
basement of building i'm the heart of
Los Angeles highest priced rent sec
ton.
The interior arrangements of the
mpanys new establishment are at
once original in detaik and extremely
practical for the handling OF country
lands The counting room has lobby
extensive plate glass window display
for maps of the lands and products
they produce. Prism lights in front to
a length of over six feet give an UNI
usual brilliancy to the interior of the
office which materially help out the
bright oak finish on the woodwork and
the dark green wall decorations.
Beginning with the accountants de-
partment, which is provided with
large fireproof vault, the ground floor
is divided toward the back into private
offices for the company's officers.
Paneled partitions, finished in Clipped
glass, are employed for the space d.
visions.
Mail Order Department
Surrounding the counting room is a
large mezzanine balcony, devoted to
the advertising and mail order depart
ments. Here corps of stenographers
are constantly engaged to circularize
the ten thousand odd names on the
mailing lists. over 100000 pieces Of mail
matter have been sent out to date and
the range of addresses include investors
from every state In the United States
and many foreign countries.
Nearly forty newspapers besides The
Herald are used regularly in the Beau
mont advertising campaign, and SO
successful has newspaper advertising
been that the company has spent thou
with the result that appropriations for
the coming season will be heavier than
ever before.
Forming an integral part of the
offices as we'll as the ensemble of the
business is a complete lecture hall back
of the counting room, where three daily
illustrated stereopticon lectures on
Beaumont are held at 1890, 2:30 and 8
d. IN. Fourteen thousand persons have
attended these lectures in a year and
their popularity has steadily increased.
OF the eighteen agents employed by
the company. ten are stationed In the
Broadway offices. Each man has his
own desk. each of which is built into
the wall in cabinet style, and they
occupy together a space extending
from the lobby to the lecture room.
In Beaumont the company has fine
Office building, 26x40 feet, which serves
as headquarters for its own and sub
sidiary corporation, the San Gorgonio
Water company.
Devote Entire Attention
The directors of the company and
Eyer, Kenneth r. Smoot and John d.
Reavis, who devote their entire time
and attention to it's affairs.
Very diverse in character were the
numerous sales last week of Beaumont
property in that most of the buyers
lOOh VI city lOlSt grain
lands and apple acreage. The total
business aggregated $4,000, and included
over 35 acres in the Apple Valley tract,
a 320-acre stretch, just opened to sale.
These transactions with the total for
March, $21, $50, make volume of over
$450000 in transfers to date.
Several of the buyers will make sub
staEtial improvements at once. and
illustrative of the continued building
activity is the recently prepared sum-
mary showing the completion of 16S
new structures in eighteen months In
the same time $50 new inhabitants have
been secured, the school census doubled |
and forty new merchants added. Thir-
ty miles of steel and cement pipes have
been laid, of which 1O1, 900 feet of the |
latter material We're constructed on the |
ground and the money for the labor
largely distributed among new home
seekers. 9
Recent sessions of the national dry |
farming congress have aroused much J