The Farmville herald. [volume] (Farmville, Va.) 1890-1934, 1909-01-22
BUYING HOME GOODS.
The Value Of Patronizing the
Local Merchant.
HELPS BUILD UP THE TOWN.

Money Sent to the Mail Order Houses
Could Be Spent to Far Better Ad
vantage Right In Your Own Com
munity.
Did you ever receive a catalogue
from one Of the large mail order
housesg Very likely you have, as they
are sent broadcast throughout the
land. but especially into the small
towns. They read nicely. don't theyt
You are astounded that they can af
ford TO sell their goods SO cheap. You
wonder how they can do H. Probably
like thousands Of others. you have sent
them your money a9d waited anxious
ly for the wonderful bargains that you
have selected Then again, like thou
sands of others, you have probably
been q bit disappointed when the
goods arrived and you found you could
have purchased the same thing of your
local merchant at about the same price
Then. too, there was another advan
tage I'm buying at home. At your home
store you could have secured better
fitting garment or chosen more be
coming color, etc.
Now. this isn't an attack on the mail
order houses They are doing a legiu-
mate business. Of course. and nine
times out Of ten give you your moneys
worth. but il has been proved in thou
sands Of cases that they cannot give
you more for your money than the
merchant doing business right IN your
own community. Why. then, choose
the mail order house TO do business
with I'm preference 10 the local mer
chant? DO the big city concerns do
anything for your town? DO they help
out when new Improvements are need
ed and every dollar countsl Most Ger
tainly not on the other hand, are the
local tradesmen interested IN the wei
fare Of your community They Ger
tainly are.
The local merchant has a family He
wants clean and prosperous town b.
which to bring up his children. lie
pays taxes. he gladly chips in for Inn
provements. he makes his store cred
I it TO the town when given the righ
support. The rapid and vigorous circu
lation Of money IS as necessary 10 the
well being Of The merchants as plenty
OF good blood is TO the body The more
money that is spent al home the more
money for churches. schools etc.
business makes the town. and You
make the business There cannot boz
business without customers. and II You
send your money TO the mail order
houses that much custom is lost As
matter Of fact. there is no necessity fol
going elsewhere. The local merchants
carry always everything that can be-
found in the great cities. and II you cam
find what you want It Is probably You
own fault Give them the opportunity
and they VIII be glad to serve you
You buy only one bonnet or dress 81
suit OF clothes at time. and what
] 0NfS III lltllti II NUu hAs II AZ " tf'i ~
city or smaller one? Many times you
pay car fare TO other cities and pay
higher prices than you would have t.
pay at home for the same article
Did you ever stop TO consider that
when you spend your money In othei
places all you get is the goods you
buy. When you spend ii at home you
not only get the goods but the money
comes back to you in better streets
better schools or perhaps better patron
age of your husband, brother or son
If you Will read the advertisements
Of your local merchants you will find
that about everything needed is kept
in stock. These advertisements are
generally true. Not because the adver
Users are any better than other people
but they can't afford to misrepresent
The store that advertises IS the store
that is known. and the store that
known is the store that trade goes tc
and the store that trade goes Co is th
store that does the business and th'
store that does the business is Tho
store that can't afford Co cheat