davidaulloa/AmericanStories huggingface dataset:
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1909-04-04
Tracing Results Not Difficult
for Thought for the Man Who Advertises


toTicaI record that they were not
even happy when they aid set tin
the neck. Soap sales fell of so rap
idly that the manufacturers couldn't
scramble back into the magazines
quick enough TO make up for lost
ground.
From time to time other firms play
with fire. The Pears near disaster
was coming the way of 4 prominent
manufacturer during the run OF the
St Louis Exposition. This mSnufac-
tureT decided he would be content to
rely on mis- exposition space and daily
demonstrations for the summers ad-
veTtisinc
Something happened about half way.
Most people stayed at home and did
not see either the fair, the demonstra-
lions at the exposition ground or the
ads which were not III the magazines.
BY the natural laws the sales for
| this particular commodity fell off to
such an extent that long before the
Louisiana Purchase Exposition closed
the advertisements were running
again.
Theoretically. the demand Tor goods
once advertised Will be just as great
when advertising is withdrawn as II
was when the advertising ran. Theory
says: People VIII buy my goods any
way. now they have learned TO use
them. Practice demonstrates, proves
and cOnvinces theory is ali wrong
Take a glance at the advertising
pages of a magazine three years old
and count ZIP how many of the articles
you are using which were advertised
then and are not advertised now The
result viii surprise you.
We can conclude, therefore, results
from advertising cannot be measured
/ by the number of replies noted so
carefully by lovers of data. IL is only
from absolutely unbiased survey OF
the business as whole, that anyone
can judge the cumulative benefits OF
his advertising and cumulative effects
are not the result of spasmodic eft
forts. Legitimate advertising has
none of the elements of get-riCh- quick
1t is, rather, the building of business
on the confidence of the people
through straight-talk advertising and
the test of time on your proposition.
Yet, if you still doubt-the only way
for dOubteT5 TO instantly prove the
benefits they are deriving from ad-
vertisiDg is to quit and see wh..
happens.-Modern Methods.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1909-04-04
News From Afar.

The other day an ingenious look
ing person called with the message te
the housewife that her husband had
sent him for his dress suit. which
was to be pressed and redone by the
tailor, says the Chicago News
Dear me- said the housewife. he
said nothing to me about it. Did he
look quite weli?"
We'll, mum, he wuz in good health
and spirits
And he seemed quite as if he knew
what he was about?"
He did that, mum"
Well" said the lady, 1T seems
strange that he should. only think OF
that dress suit nov. because its ten
years since he's dead and buried, and
I've often wondered how he's been
getting on"
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1909-04-04
Millions Say So

When millions of people use for
years medicine it proves its merit,
People who know CASCARETS'
value buy over a million boxes a
month. Its the biggest seller be-
cause II IS the best bowel and liver
medicine ever made. No matter
what you're using, Just try CAS-
CARETS OHce-you'll See. Oh
CASCARETS 10C box for weeks
treatment, all druggists. Biggest seller
in the world, Million boxes a month.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1909-04-04
Alabastine the fashion,
New York dec,
artistic value O.
that harmonic
and furniture

choice
o the gufo the geat lakes
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1909-04-04
Gutter Of Revenues.

DT. Madison Peters. discussing the
extravaganza Of a New York debut
tante's coming out party. said:
Such girls don't make very eco
nomIcal wives. It must have been
girl brought up in the manner that
heard two young naval officers talking
about says the Washington Star
" hat dear little craft your wife
is" said the first
Dear said the other. Rather, [
call her my revenue CUTTER"
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1909-04-04
A kNOCKER

IS man who can't see good in any
person or thing. It's a habit caused
by a disoTdered liver. If you find
that you are beginning TO see things
through blue spectacIes, treat your
liver TO 4 good cleaning out process
with Billiards. Herbine A sure cure
for constipation. dyspepsia, iRdiges-
ton, sick headache, biIiousness, all
liver, stomach and bowel troubles.
Sold and recommended BY W A
D'AleH DcTte. druggist and ayJJ hecsry,
12l South PalafoX street, Pensacola,
F1E
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1909-04-04

You had better pay me al
once if YOU dol't want to see q
dTay- Loan Co.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1909-04-04

outdoors. says Eyerybody's Magazine,
met an art editor vino insisted upon
dragging him up TO an exhibition or
very impressiOnistic pictures.
You don't seem enthusiastic" re-
marked the editor as they were COM
ing out. Didn't you like them?"
Remington, remembering what he
had been told as 4 boy. counted ten
before replying. Then:
Like EN-? Say! I've got two
maiden aunts in New Rochelle that
can knit better pictures than those"
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1909-04-04
. . = 3 = . . . Q Q = 9 9 =

On Wednesday. March p, a Ger
tain loan company caused a writ of
attachment to be issued and executed
by attaching the household goods of a
certain negro servant of certain IC-
ST. Ctable people. Tie woman had no
money, no husband, and no one "a
hctp her out of her predicament bU-
me employer 4 statement showjns
how much was claimed and how mUsn
was necessary to secure the return
Of the old servants goods was re
GUested o. the loan man. It was fur
n!5Eed. Here ii t.:
The Statement
Ora 3Se &C.,. go. 80
Deb 80. -. &c. 90. 800, 49,. 80
S1O.65
The old woman informed me tlat
she had borrowed of the loan man ;hr
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1909-04-04
MIGHT BE DIFFERENT.

- strolled into the theatre last
night and heard MaXil, and wan;
to say right here that 1 think him
the greatest monOlogist i'll the world"
You Go, Ell? You never heard my
V if,"-BostOn Courier.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1909-04-04
MIGHT Have BEEN.

Did your husband have any index
eNaHTgatOTiuS in his Ii5Tary27
IF that's what ATE q hole through
tn cover of one of his Oldest books.
I guess lie did. He called ON
wCI ms-'-CleveIand Plain Dealer.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1909-04-04
MooIN Art.

Frederick Remington, the illustra-
tor, fresh from a western trip on
which he had been making studies of
Indians and cowpUncheTs and things
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1909-04-04
The SanitsryWall Coating

Inc Oanlt2ry wall coating
(The TINT that wont rub of
bas6ne Is the best material for int
mg your walls.
If you have a swell town house
and an up-to-date decorating archi-
tect-use Alabastme, a skilled de-
corator can make any mt.
AlabastIne Is made from alabas-
ter rock, pulvenzed and colored.
AlabastIne IS sold for S. cents
a package for any of the sixteen
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1909-04-04
Under Eictitious Nance.

There are fourteen loan OFFICES IN
the city Of Pensacola. Two are con
6urted in the real names of the pro-
prIetors. Twelve are conducted III
names wholly fictitious. Why is this?
in the Journal of March q, I gave
as illustrations Of the methods 70
sorted to by the loan men to ceerce
payn. ent of recalcitrant debtors, a few
notices sent to debtors who we're Se-
hind with their Interest" Since
then. / have come inte- possession az
other notices" left vita debtors by
the loan men. Here they are:
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1909-04-04
SOME MORE PENSACOLA
LOAN SHARK" CASES


What is the claim of the loa1
sharks? This is a fair question, ana
IS best answered by quoting in full a
communication from one who knows,
which was addressed to a gentleman
who protested that the debtor had
more than repaid the loan in monthly
Interest. The letter is as follows:
A Pointed Letter.
February 10, 1903.
'-AlT. ---, City.
Dear Sir: Your letter of the 1st
TO the -- Loan Company in regard
to their claim against -, has
been turned over TO me fer reply.
- has paid to the - Loan
Company the various amounts charged
her as interest on her loan, and the
faet that the loan has been running
for some time does not bear on the
question at all. If the - Loan
Company had charged the woman
J 600 per cent per annum on this loan,
the charge would have been perfectly
legal, as the law licensing loan NJ
fees that charge over 10 per cent,
was passed much subsequent to the
UsuFy statute. Therefore the --
Loan Company has a valid claim
against for the sum of ten
cellars, and 7 am instructed to fore
close the chattel mortgage if the same
s. not taken up.
Yours very truly,
Imperial Valley press., 1909-07-10
BRAWLEY

The health officers are assured by chemists and bacteriologists of tho State University that the water supply of Brawley is not the agency by which typhoid has been spread in the town
 x < *
 The Brawley Cooperative Building Company has started the work of mak- ing concrete blocks for the new cream cry. Already the foundation has been completed and before the first of August the walls will be up and the roof on. Part of the interior will remain unfinished until the machin- cry is installed, some time In Sep tember.
 Father Burelbach, the Catholic priest who serves the valley parishes, has purchased 40 acres of land in No. 8, formerly owned by J. F. Roth. This land will be improved and made more valuable.
 The Threlkelds are building new home on Keystone Ave. near H street. It is to be five room house with all the modern improvements.
 * < *
 Mrs. M. D. Witter has returned from the Central Hospital at Fl Centro, where she was cared for during an attack of typhoid fever, and MT. Wit ter, editor of the News, has been talk en to the Pacific Hospital in Los An geles.
 J. L.. DeHaven of Los Angeles, who bought quarter section of land in No. from J. J. O'Brien has returned to the city after harvesting his crop. In the early fall, he will return and put the entire place In alfalfa.
 x < *
 F. A Math, the local weather ob- server, and H. A. Jones, located at Salton Sea, have temporarily exchang- ed places.
 Seven of the large plate glass win dows to be used in the new Holt building, worth approximately $500, were smashed at the depot. The build ing is almost completed but this will hold it back for time.
Imperial Valley press., 1909-07-10
NOTICE OF THE SALE OF SCHOOL BONDS FOR THE EAST SIDE
 SCHOOL DISTRICT

Notice is hereby given that the County Treasurer of Imperial County, California will receive sealed bids until 12 o'clock noon on the 3d day of August, 19O9 at his office in the Court House of Imperial County California. at Fl Centro, Cali fornia for the purchase of the following described bonds of the East Side School District, duly and regularly issued by the Board of Supervisors on the 9th day of July, 19O9
 Bond No. 1. For three hundred dol lars, to run four years, due and payable on the 9th day of July, 1913, with six per cent interest from date of issue, pay able annually.
 Bond No. 2. For four hundred dollars to run five years, due and payable on the 9th day of July, 1914, with six per cent interest from date of issue payable annually.
 Bond No. 3. For four hundred dollars to run six years, due ana payable on the 9th day of July, 1915, with six per cent interest from date of issue, payable an nually
 Bond No. 1. For four hundred dollars to run seven years, due and payable on the 9th day of July, 1916, with six per cent interest from date of issue, payable annually
 Said bonds shall be sold to the high est bidder or bidders therefor by the County Treasurer of Imperial County California, for not less than par. All bids shall be for the purchase of said bonds as soon as they shall be ready for delivery. Each bid shall be accom- panied by a check, certified by a re- sponsible bank, for five per cent of par value of bonds, payable to the County Treasurer of Imperial County, Califor- mia, as an assurance that the bidder will take so much of the bonds as he shall bid for, and will pay the price therefor should the bonds be awarded to him. Upon the delivery of and pay ment of said bonds to the amount award ed to such bidder, his certified check or checks will be returned to the bidder.
 By order of the Board of Supervisors of Imperial County.
 PAUL ROMAN, -14-4t Treasurer of Imperial County
Imperial Valley press., 1909-07-10
County Notes
HoLTVlLLE.

c. s. Helms, who has been employed in the Assessors office for some time, has taken position in Citizens Bank of Holtville.
 x X x
 A. C. Philips, who has been road master on the Holton Inter- Urban for some time, has gone to Portland, Ore- gon. His place will be filled by J. A. O'Brien.
 The announcement that MT. Peter son expected soon to pull down his brick plant here, load the same onto a wagon and cart it away has caused very little uneasiness in Holtville. For some time it has been known that MT. J. c. Schenck contemplated en- tering upon the making of brick on Q large scale and MT. Peterson's an- nouncement will hasten the maturing of his plans.--Tribune.
 x X x
 One of the largest individual ship ments of hogs ever sent out of the valley left Holtville last week for Los Angeles. There were seven cars in all, six of which belonged to J. H. Wat son. The single car belonged to Dr. Bond, of No. 7. In the Watson ship ment there were 516 hogs and they would average over 200 pounds, mak- ing 113,2OO pounds or about $6,7OO f. O. b. Holtville.
Imperial Valley press., 1909-07-10
cALExIcO

Ranchers in the vicinity of Calexico haven't a large acreage in cantaloupes but those that are being shipped from this point are of fine quality-mostly standards and but few ponies.
 X X x
 An ordinance relative to Sunday closing of CaleYlco mercantile houses will be brought up for action at the next meeting of the board of city trustees.
 < x x
 Marina Caucus, connected with the Mexican customs house in Mexicali, died last week as a result of heat stroke.
 x x <
 For the next three months Calexico will be without electric lights at night.
 x x x
 The Southern Pacific Company has been granted the privilege of clearing and grading Heber street from first street to the Boundary canal. The object is to make Heber avenue the crossing and the Redwood avenue crossing will be put out of commits Dl0A.
Imperial Valley press., 1909-07-10
IMPERIAL.

Bids for building the city water sys- tenn will-be called for this month, and it is expected that construction will begin about October 1.
 < x x
 Water Go. Mo- 1 Is placing combi- nation locks on its gates to prevent persons other than it's employees from turning on water
 X < < Imperials celebration of Independ- ence Day attracted about a thousand visitors from other points Ill the val ley. There was a big parade in the morning, barbecue at noon, a pro- gram of sports in the afternoon, fire- works and dancing in the evening. The quarter mile race was won by Millard's saddle horse Prince; Dex second, and Bermuda third. Quarter dash: Old Hickory first, Stratton sec- ond. Half-mile; El Bernardo first, Harvey Clark second, Snucks third. Motor cycle race was won by Lou Tits worth. Hundred yard dash won by Harry Fuller in 10 seconds. No &C., cidents and no fires.
Imperial Valley press., 1909-07-10

Ideal summer home, surrounded by exten- sive gardens; no equal In Los Angeles; prices moderate. Every apartment complete with private bath. Magnificent view. Phones. 52168; Main 3593. Grown Hill car to Lucas Ave-; walk south one block. Persons ar- irving by the Southern Pacific, take Eden dale car and ask for transfer to Grown Hill line, going west, at Sixth and Olive streets.
 Reference, The Press.
Iowa County democrat. [volume] (Mineral Point, Wis.) 1877-1938, 1909-10-28
n EWS
State Teachers Meeting. - Two
Months of the School
Year Closed.

State Teachers Association in Mil
waukee next Thursday, Friday and
Saturday. It begins to look as if not
many would attend from here.
It seems like a short two months.
The cards will be out the early part
of next week. Look for red marks on
the cards Every mark below rs is in
red ink 1t means a great deal of extra
work to put these low marks in red
ink and you may be sure we would not
give low marks if we could possibly
avoid it. Insist on seeing the cards
and allow no one to sign for you, as
this is our means of knowing that you
have seen and examined the marks.
Many of the classes are having ex-
aminations this week.
We can scarcely realize that our
friend, Mr.. Hanscom, is gone. He was
a good friend of the Public Schools.
The sorrowing widow and daughters
have our deepest sympathy.
Iowa County democrat. [volume] (Mineral Point, Wis.) 1877-1938, 1909-10-28
TO PREVENT
INCIPIENT FIRES
Deputy State Fire Marshall Visits
Mineral Point

Deputy State Fire Marshall Winters
was here last week inspecting the con
dition of stores, offices and other public
places where waste paper or rubbish of
any kind might be found. In the alb
sence of Fire Chief Lawrence Gibbons.
the Marshal called upon the First
Assistant Henry Frieden, whom he
fully instructed in regard to his mis-
sion here. He said that it is the duty
Of the local fire department. to see that
the provisions of the state law govern
ing the removal of and destruction OF
rubbish which may cause fires to break
out. Rubbish must not be burned in
the open in alleys or streets but in a
manner which will prevent flames from
spreading to buildings of any kind.
The Deputy Fire Marshal said that
about onethird of tho fires in cities
throughout the state are caused by due
care not being taken in the destruction
OF waste material. The people of Min
eral Point should take notice of the
warning given and govern themselves
in accordance Herewith.
Iowa County democrat. [volume] (Mineral Point, Wis.) 1877-1938, 1909-10-28
THE BANK
SITUATION
Officials Busy Trying to Make
Crooked Things Straight.

There has been no great change dur
ing the week in the affairs of the closed
bank. Receiver Schofeld and Examin
er Goodhart, and their assistants, have
been very busy looking over papers and
answering the inquiries Of those who
trusted their financial affairs with the
Bank.
The Democrat of last week contained
a correct statement Of the situation,
without coloring or elaboration, and
whatever developments there may be in
the future in regard to the shortage or
otherwise, will be reported for our
readers.
That so gigantic failure should have
occurred in a city the size of Mineral
Point without disturbing business more
than the bank failure has disturbed
business here, is indeed marvel. The
return to normal conditions will be
slow but sure.
The lesson of the failure is costly
one, but in the end can not fail to be Of
benefit to those who heed it. Men will
learn to do business on business prin-
ciples; to do less speculating and plung-
ing, in this or that enterprise; to watch
closely their financial transactions; to
make settlements of accounts regularly
and Systematically, and to look with
disfavor upon the get rich quick
schemes, of whatsoever nature they
may be.
Mineral Point is all right, and
business nen are meeting the situation
in spirit that is worthy of commenda-
Iowa County democrat. [volume] (Mineral Point, Wis.) 1877-1938, 1909-10-28
BETTER MAIL FACILITIES
Improve ents in the Mineral
Point POst-Office.

Postmaster B. T. Prideaux has great
ly improved the facilities for delivering
mail. At the Post Office over one hun
dred and fifty new combination lock
boxes have been put in, and an over
head screen has been erected from the
top Of the case to the ceiling. This
will permit the leaving open the outer
door of the post Office, so that here
after all patrons holding lock boxes
can obtain their mail up to 8 o'clock
p. m. The door will be opened at 8
a. III. on Sunday mornings, and will
remain open until 8 p. m. The new
plan is in keeping with the plan adopted
by postmasters in the larger cities, and
Mr. Prideaux is to be commended for
giving the benefit of it to Mineral Point.
Iowa County democrat. [volume] (Mineral Point, Wis.) 1877-1938, 1909-10-28
THE ANNUAL
FAIR MEETING
Held at the City Hall on Wed
neSdaY Afternoon.


The annual meeting of the South
western Wisconsin fair was held at the
city hall in Mineral Point on Wednes-
day afternoon, October 27, 1909. A
majority of stock being represented,
regular business was transacted with
the President, w. J. Penhallegon, in the
chair.
The following board of directors were
elected.
w. j. PENHALLEGON, Mineral Point.
JAMES A. HOARE, Mineral Point.
G. w. HOLMES, Mineral Point
JOHN KNIGHT, Mineral Point.
H. H. WRIGHT, Calamine.
JOHN GoRGEN, Mineral Point.
JOSEPH GORDON, Waldwick.
w. H. CORRELL, Mineral Point.
E. j. PERKINS, DOdgeville.
A. F. BISHOP, Mineral Point.
J. J. FTEDLER, Mineral Point.
At the close Of the stockholders
meeting the directors met and elected
the following officers:
w. J. PENHALLEGoN, president.
@. W. HOLMES, vice president.
A. F. BISHOP JR., treasurer.
THOMAS NJ. PRIESTLEY, secretary.
The secretary and the treasurer will
shortly prepare their annual report
which will be published in the local
papers.
The fair is under good management,
and complete arrangements will be
made for a great exhibition in 1910.
Iowa County democrat. [volume] (Mineral Point, Wis.) 1877-1938, 1909-10-28
woOItex Garments! !!
A Full Line of Ladies' and Misses
Goats and Suits.

Commercially all WOOL is not good
enough. Every fibre of cloth used in
Wooltex garments must be pure wool--by
test.
The Innings and the canvas are carefully
chosen. All of the surface stitching must
be done by pure silk thread.
The makers must have the best of every
thing in order to give their guarantee of
two seasons satisfaction.
And the best of workmanship and most
critical inspection are added to the high
grade material to produce Wooltex quality
J.F. Hendra.
Phone 81. Mineral Point Wis.
Iowa County democrat. [volume] (Mineral Point, Wis.) 1877-1938, 1909-10-28
ZINC WORKS
IMPROVEMENTS
All RumOrs of the Removal of the
Plant from Mineral Point
Set at Rest.

set at keSt.
j. H Lewis, in Milwaukee Free
Press All doubts as to there being a
possibility that the Mineral Point Zinc
works intended now or at some near
future date to remove its big works
from this city to Depue, H., have been
set at rest by the fact that the Galena
Iron Works company is now engaged in
the construction of another large cal
ciner for the use of this company in
addition to three others previously in
stalled. Negotiations are under way
for the transfer of d number of mines
well equipped and some which have
been well developed and give promise
of ore production in quantity. The re-
port issued some time ago that the
American Steel company had purchased
about ?, 900 acres in Lafayette county is
now offset by the fact that the deal fell
through and that the Wisconsin Zinc
company is now in possession of these
mining lands.
The extension OF the Mineral Point
electric line to Linden has been com
pIeted, and power will be furnished to
mines and the city of Linden by Nov. 1.
The Interstate Electric Power and Light
company is working on the main trans
mission lines from both ends. Large
forces of mechanics and laborers being
at work north of Galena and south of
the city of Platteville. 1t is proposed to
have this line in shape to furnish com
mercial power by Dec. I, and offices
have been established at Galena, H.,
where the management is in close touch
with field workers. The completion of
this line will mean enlarged opportuni-
ties in mining in the Wisconsin field.