The Julesburg grit-advocate., 1909-06-18
WILMER Of BUSINESS
ceanoceld ciEb's Vall,e IN D.
vsiepine Heape Trade.
PaoovceR OF eooo Resvlrs.

PRODUCER OF o0oo RESULTS.
Hsvad GAeisat n civis lsaessvssssse.
Advsstisia0 rs~as go erssSsiaO
Msw 01aavfesGs,ies sAd OAssiases
hsssss-Trsts Lse0wss' a1sehsts.
~ Q means oe procuring home trade
and civic improvement The commercial
club Il meeting with ever Increasing
favor. 1t u found e0cient In uniting
home sentiment. in gaining local ad-
vantages. In advertising the town. in
going after new manufactoeies and
business houses and In sending out
scouting parties for trade. Organiza-
t3on u the key to civic success. The
difference between animate and inani-
mate matter u that one u organic. the
other inorganic. This II also the diff
ference between cosmos and chaos.
The beginning Of better things In q
vast number of cities and towns has
dated from the organization Of hus-
Ting commercial clubs. We are in an
age Of cooperation. and the communi-
ty that does not make use Of this prin-
ciple Is handicapped in the race.
I have before me the reports OF
three commercial clubs in widely sep
arated parts Of the country. They
are selected as types for the reason
that they represent different lines Of
activity. The three Of them together
do not fll all the wide field that an or
Gani1ation Of this sort may occupy.
Indeed. 1t II impossible to Indicate this
entire field in detail or to lay down
any hard and fast limits. as each town
has its own needs and its own best
way Of reaching results But. speak
ing generally. the experience Of one
town will coincide with that Of others
Of similar size. surroundings and re-
sources. Organization. hustle. unity
Of purpose. intelligent advertising and
keeping eternally at 1t are necessary
in all. These results can best be
achieved through a commercial club
Il need not necessarily bear that
name, but may be called a board of
trade. merchants association. civic
Improvement league or anything else
that appeals to those organizing 1t;
but, under whatever name. it must COW
er these general lines. varied in detail
Of course. to at to local conditions.
The first of the reports referred to is
from Kansas City. No.. where the
commercial club recently sent out 100
members to canvass contiguous terri
tory for trade. The band was called
trade winners and was on the road
full week. invading the three states of
Kansas. Nebraska and Missouri
Scores Of towns were visited. and be-
cause Of judicious advance advertis-
ing the train bearing the boomers was
met by. large crowds at practically
every stop.
\. One novel feature Of the crusade
was the prominence Of the social side.
The trade winners were canny and
knew that II they could enlist the wo-
men and children their battle was
more than half won. 30 they armed
themselves with 10000 boxes Of bon
bons and went forth seeking not those
whom they might dsyour, but those
that would do the dev66ring them
selves. They had no trouble in locat-
.ng victims, Possibly here is the ex-
plantation Of the large crowds at the
stations. The fame Of those bonbons
had gone ahead This method Of cam.
paigning Is on the old principle that
molasses catches more flies than vine
gar. Candy catches more trade than
oratory.
That the women Of the various
towns visited entered into the spirit Of
the occasion was shown at the town
Of Triplett. where several pretty girls
went about pinning bouquets on the
boomers. each bearing the label. For
the Handsomest Man on the Train"
In view of the fact that a number
were thus decorated. while others were
not. GOODNESS sprang up WHICH caus-
ed several men merely to grunt when
they spoke the next morning. One
badge bore the legend. For the Hand
soonest Fat Man on the Train" but
that is now rather distinction in
keeping with White House styles.
The second report is from Bridgeton.
n j. Bridgeton is a small city in
south Jersey. the county seat Of Cum
berlnnd county where the great glass
and textile mills are located. 1t has
recently organized a commercial league.
opened permanent headquarters and
started campaign of publicity 1t
will cover not only the field of solicit
ing new enterprises and home trade.
but will take up the work of improv-
ing and Identifying the city. 1t will
also consider municipal problems. one
being that of the establishment Of a
municipal electric lighting plant in
place Of the privately owned one now
IL existence. That Bridgeton is up to
date is shown by the recent adoption
of the Galveston plan" in electing its
city council
The third report is from Charleston,
6. c.. where through the efforts Of the
t,o,, 90