The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1909-10-30
Fred H. Kramer ArrangeS
for Inaugural Of New
Quarters.
PLANS. ARE MADE
ON LARGE SCALE
Orchestra Concert and Other Ideas
Will Be Daily Features of
Emporium.

Let all those who have fiowers-and
that includes nearly everybody-prepare
to sit up and take notice Monday, No
vember 8.
Two stellar events are scheduled in
the Capitals flower kingdom. One will
be the opening of The Florists Club an
nual show. The other is to be the for
NAL opening OF Fred II. kramer's new
store. at sl6 F street.
This story, however, concerns Fred H.
Kramer. his success, and how and why
the name of Kramer has grown TO mean
so much IN the field Of Horticulture. That
Mr.. Kramer is president of the Florists
Club is an incidental tribute; that last
year the club, under his guidance, held
its most successful annual exhibition, is
another.
Eight years ago Fred h Kramer. in
a modest, basement stOreroom, with
some 200 square feet of floor space at
his disposal, notified the public that
Kramer, the Florist" was out for a
share CT its patronage.
On Pretentious Scale.
In a few days, to the accompaniment
Of stringed music, amid thousands of
blossomirg cut flowers. banked ferns,
palms and everything that goes TO make
an ideal florist shop a veritable fairy
| land, and with 1000 square feet of space
over which the admiring throngs may
wander at their pleasure, Kramer Is
going 70 throw open what is intended to
be the most pretentious flower emporium
in the country.
The new Kramer store, which, how
ever. viii be In the same old place, fol-
/ lowing the absorption of an extra story
/ or two and large tract in the rear
viii be a triumph of decorative art. In
/ its near-6nished condition this fact is
already apparent and it is q momentary
| occurrence to see passersfy stop along
the sidewa k and wonder at the re-
! 5uvenation-
To the rear Of the showrooms proper
| is a conservatory 100 BY 26 feet. 1t is
/ tilated, Snd sunny. An inferior flower
would flourish there, and lpasmuch as
I Kramer handles none OF this kind, the
/ results TO be accomplished with the
/ best the gardens can furnish are prob
/ lematicaL
Sales and Show Room.
Almost as much floor space is to be
| devoted to the main sales and show
room. The plastered walls are attrac-
! lively painted, the sheet metal overhead
! harmonizes with the floral paradise be-
+ low, and the new furnishings and bal
/ cOny offices Of Mr.. Kramer lends a final
I touch TO as pretentious a floral shop as
can be found anywhere. The entire
| basement is to be fitted up as a work
room and storage room and here the
| large force Of Kramer employees can
work rapidly nd comfortably In filling
the rush orders OF which the place
makes a specially An unusual feature
I of this work room is that il Is sufficient
/ ly large for a driveway from the rear.
/ and the flowers and plants from the
! Kramer greenhouses al Anacosua viii
/ be brought 70 the identical stands for
/ which they are designed.
Mr.. Kramer started in business with
one assistant.
| Forty-two capable men and women
are now on his pay rolls
/ He cOndUc cts, in addition Il the street
store and the large greenhouses across
the East liver, a branch store az the
! corner Of Grant place and Ninth streets.
Here there are more than 1900 square
feet of floor space devoted TO the best
in the floral line.
/ Due To Advertising.
Much Of Mr. Kramers success is due
| TO advertising. He has kept at II per-
sistently and consistently from the day
/ Of his comparatively humble start. He
has never let an opportunity slip, how
! ever, to get his name and the quality Of
/ his flowers before the public. Sometimes
it would be through a s. gold piece hid
den in a cake sliced by some local
! restaurant: again II would be in the dec
| grafton Of a prize winning float In a
floral parade Cthe sweepstakes prize
awarded the Navy Yard employees ia
the Chamber Of Commerce parade is an
instance) and again 1t would be by a
page advertisement OF a good thing
Ia flowers that the public always glee-
fully purchased
The Kramer opening. November s.,
Z viii be a bargain event. with the sacri-
flee Of thousands Of palms as a starter.
/ The afternoon concert scheduled for
the opening is 20 become a daily feature
/ Il intend to have an orcheStra on
hand every afternoon" said Mr. Kra-
mer. This is something new, but
think my new establishment will war
rant it. I've advertised this as the
most pretentiUus floral shop in the coun-
try / believe that, for the extern
A siveness Of its exhibit. IL Will be- I in