The Montgomery advertiser., 1909-01-24
WILL BE ERECTED BY
 THE M. L. X P. COMPANY
Will Have a Great Spectacular
 Effect.
Montgomery Lisnt and water Power Cempsny wni Erect Great Eieetric Light Sign te Aa-
 yertise the city's Pe-
 esIisr Advantages.

What phrase or slogan win best ad- vertfse Montgomery? The Montgomery Light and Water Power Company. which proposes to erect the largest and, most attractive sign in the south wants suggestions from the people of the city for phrase or slogan to go with the word Montgomery" shown by an enormous electric sign, built to represent rising sun. N
 This sign is to be placed at some lcentral point where 1t will be seen not only by the people of Montgomery. but sso that ithers who will pass through the city on tthe cars can see the sign sand who will learn the special claim to consideration which Montgomery puts forth. The guide to all .sugges- tions will. be that they should be orig fnai and that they should advance some peculiar and special claim of Mont gomery to the consideration of the outer world.
 Montgomery is today perhaps the best lighted city In the South. Tn fact 1t Is said that in tifis' respect the city lis without a. rival. The Montgomery Light and Water. Power Company has iheen liberalIy patrohized by the people of Montgomery. ,The company expects to increase the interest In lighting which already characterizes Montgoni- cry. But whether. it. does or does not this enormous sign. win be erected by the company and maintained by the company. The only thing the com pany wants contributed by the people Of the city is phrase or slogan that will catch the eye and arrest the ate tention of all who pass through the city.
 Valentine to Make It.
 The sign will be built by Valentine, the famous electric sign maker of Att fantic City, who has conceived and fn- troduced. more new ideas in sign mak- jng than any half dozen men in the United States The head of the com- pany will come to Montgomery and personally direct the building and in- staliation of the big sign. The prin- eipal feature of the sign win be an enormous representation of the rising sun typifying the promise of the city's future. Below 1t there will be an ar- rangement for the flashing arrow of progress. And as soon as this arrow is shown the phrase which Is to be se- lected will be flashed on the sign. Nothing is now needed except the sio- gan. The company wants every thoughtfuI resident of Montgomery to suggest to it the phrase which will best represent the spirit of the city. All are asked to offer suggestion
 The location of the big sign is yet undetermined But 1t will be Sput where people on the trains can see it, and # will be put where every visitor fo the city must see it. And the sign when Valentine flnishes his work on it, vii lbe one that will become noted in the South. In the East and North it is said that there are perhaps a Few signs that may compare with fl. but nowhere in the South will 1t be ex-' cefted in briIliance and impressive
 Te.Be Published.
 The suggestions will be published in The Advertiser as they are sent in. The company is a large investor In the The men in the company have absolute faith in the eity's future, or they would not have put the enormous in- vestment here that they have, done One object of the enterprise is to inc kerest the people of the city in the Montgomery progress and to help the city's public spirit, for what helps Montgomery helps the company that has put It's hundreds of thousands here. The fine patronage which has been accorded the company enables it to go to the expense of erecting thiS enormous sign and maintaining it. and it Is said that the cost of maintaining it will be several times that of any other sign in the city, and as has before been stated. Montgomery Is the best-lit town In the South.
 It is Furthermore said that the sign win be so large and Unusual that it will be pictured in the trade and tech nicaI magazines of the country. and that the city will in this way get its own advertising.
 As a guide, 1t has been suggested that beneath the rising sun the elec- tric lights should flash forth "100, GOO in 1a10," or "The Electrical City of the South." or The City of Resources .'f It is probable that better slogan than any of these could be selected. What is wanted is suggestions which will bring the best results.
 Tt is to be clearly understood" said