Evening star. [volume] (Washington, D.C.) 1854-1972, 1909-03-28
The Sunday Star.

Four years age il was decided that The
Star should reach its readers seven days
every week, in order that there might be
no break in the connection. The result
of this decision was the publication OF
The Sunday Star. The entire success of
the experiment OF publishing q Sunday
morning issue OF an afternoon newspaper
was thoroughly demonstrated within the
first year, and today. on what Is practi-
cally the fourth anniversary Of The Sun
day Stars initial appearance. 1t Is most
gratifying to point to record OF growth
In all directions. which proves that In
this departure from the former limits OF
publishing The Star met want In
manner to merit and receive the full sup
port OF the community.
In point of circulation The Sunday star
has advanced steadily. On the 18th
of March, 1906. the first anniversary,
the net paid circulation OK The Sun
day Star was 32,a24. On the oath of
March, 1907, The Sunday Stars net
paid circulation was 34.4lS. On the ed
of March. 1908. the net paid circulation
of The Sunday Star was $500. On the
21st of March. 1909, last Sunday, the
net paid circulation was 1891. Thus
the circulation Of The Sunday Star on
its fourth anniversary shows an increase
of approximately 1900 copies over that
OF the first anniversary, or SIN per cent.
That this increase in circulation has
been appreciated by the merchants OF
Washington who employ the medium of
printers ink as a means of maintaining
and developing trade Is amply attested
by the statistics of advertising carried in
The Sunday Star The number Of col
umns printed in The Sunday Star during
its fourth year, just closed, was 6,92S. as
against 4,.52 columns carried during the
first year, an increase of =, 426 columns,
which means an average gain each Sun
day of 46 2-3 columns, or over six and
half pages.
This growth Of The Sunday Star has
been due to the fact that the people of
Washington have been given the best
possible product of the newspaper press
every seventh day. In every department
there has been progress and develop
ment. The various special features have
been kept up to date. The Sunday Mag
azine Section, itself one OF the most
attractive features of Sunday Journalism
offered in this country. has been improved
steadily in quality. No efforts have been
spared to maintain the high standard
and to advance whenever possible in all
directions to provide a Sunday newspaper
with something OF interest for all classes
of readers
Asst has been i'm the past, SO it will be
in the future. The Star viii continue to
improve as rapidly as opportunity Is af-
forded. 1t will be as before. on Sunday
as on week days. the paper Of the people
of Washington. alive to their interests
and vigorous In defense of them. 1t will
continue to print all the news. gathering
1t through every available medium and
presenting it impartially and promptly
1t will lay before its readers every Sun
day morning, In short, the most perfect
expression of newspaper art that it Is
possible to produce. and 1t confidently ex-
poets that the appreciation OF the COM
munity shown SO eloauently in the figures
which are now set forth on its fourth
anniversary will continue to manifest
itself in terms of even greater growth.