The Newark star and Newark advertiser. [volume] (Newark, N.J.) 1909-1909, 1909-07-02

H6 Star 10 US RG0QGES.
IN it's issue today the evening edition OF the STAR appears
with arenty-four pages, eight OF which are in delicate shades Of
green and brown, the work OF the superb Potter seXtuple press
lately added to the pressroom facilities OF the STAR We invite
critical inspection BY readers of this, the first issue Of an eve
nng edition OF the STAR in colors, andthe first issue in the United
Stats OF a newspaper printed in colors every weekday. For in
no other American city is there published a newspaper that regu-
larlv appears with colored pages. And among all the newspapers
of%a country there are few that will approach the STAR as it
appears today in the delcacy, the harmony and the perfection of
is color prints The evening edition OF the STAR is a novelty in
dlly journalism that will attract attention abroad as an evil
dalce OF the enterprise and taste OF the citizens of Newark, for
Inevitably a community is Judged abroad largely by the charac-
ter u its local newspaper
The STAR caters to the home and freside, and it is be-
Gems of this that the STAR has become q welcome visitor in
se~yeHty-fye thousand homes.
q was in October, 1906, that the morning and evening
can IONS Of the Newark STAR were started from the plant of the
AaHk Daily AdreTdseT. all afternoon paper, which had behind it
and honorable career. but in tone and methods belonged
o past generation. Times change, and men and newspapers
clan1e with them. The Adcerf8r had survived its generation.
o. place arose the STAR. Il newspaper OF today with morning
and evening editions. practically a new newspaper. It has aimed
to Ie1ect presentday life, to meet present-day tastes and con-
ora to presentdaY ideals.
In this the STAR has been successful within the short period
otls4 than three Years The great measure OF success is eireula-
sou. II readers want a newspaper and appreciate it they buy it,
otherwise they buy some other newspaper The STAR with its
Moeaing and Evening editions, while meeting increasing demands
upon its circulation, found it necessary to establish special edi-
ions for neighbor towns in Essex, Hudson and Union counties,
aad % print state editions. There are now issued daily from the
STt8 office nine separate editions, four in the morning and five
In the afternoon.
it has always been proudly sad OF the city OF Newark that
although situated so close to the great metropolis OF New York
una 80 intimately connected with that city by business and social
tlAs it has Il distinctive character OF its own, Il splendidly
&36ned civic spirif and an enterprise and local pride that are rare
eveh il cities remote from the great metropolitan centres. To a
larae extent the counties that lie around our city have these
oaara.teristics in common and when the longcherished ideal OF a
Greater Newark shall be realized, the new city viii be a unit in the
CHARACTERISTICS OF its population. There is no doubt that the.
loca newspaper has contributed very greatly to the influences
that have tended to give to Newara it's individual character aud
tile local newspapers should continue to cultivate pride in the
ct. interest in local affairs and that community OF feeling which
makes our city a little world OF it's own.
So the policy OF the STAR is to cater to local interests, giving
the Grst Importance TO city and state events and topics, while
not neglecting the general news OF the day. And as the STAR is
essentially a local paper, so it is the object to make it a state
paper In this purpose it has made surprising progress. All
Of New Jersey is covered by the circulation OF the morning and
evening editions OF the STAR. The circulation extends south
below Trenton and is reaching further south and west, its east
ward march being arrested only at the Hudson.
1t is proper here to renew the assurance OF the fidelity of
the STAR, morning and evening, to the material and moral vel.
fare OF city and state. It's policy in political affairs will continue
to be one of entire independence The affairs of the state, the city
and the affairs of the country will be closely watched, and men
end measures fairly criticised. as the motto OF the STAR is prog
ress, SO will the STAR ever be on the side of public progress, with
due regard to that conservatism which looks to the ways and
means and studies conditions, before it gives its assent. With
these assurances tho STAR submits to it's readers the initial issue
OF its evening edition in colors. -
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