The Hood River glacier. (Hood River, Or.) 1889-1933, 1909-01-28
new r BLICITY
WORK STARTED
THE COMMERCIAL CLUB PLANS
New Rockets and Advertising 10 Bring
Prospective Investors Here and
Push Development.

At meeting OF the board OF direct
ors OF the Hood River Commercial
Club which was held Friday plans
we're outlined for big advertising
during the coming year and
other matters Of Importance transact.
ed.
The advertising campaign which the
club will put in operation this year
is one which is Icing taken up gener-
ally throughout Oregon an some SEQ
tions OF Washington and includes
page advertisement In Sunset Maga-
ziue for a year and the issuing of q
small booklet known by the Sunset
people as the conductors booklet and
tells all about how TO get to Hood
River. The contract with the Sunset
company also calls for the printing of
a larger and much finer booklet in
VII ich there will be over 80 illustra-
tions showing the many attractions of
the Hood River valley and it's unpar-
alelled advantages as fruit raising
district.
The story accompanying the illus
tratioDs was written by X. r. McKin-
ney especially employed by the Sun
set company for this work aud is got
ten up in the most interesting man
ner. 1t not only depicts the many
advantages and opportunities here,
but also goes into an interesting past
history of Hood River and gives ao-
curste statistics in regard to the great
money making production OF its
orchards. All the features that have
made Hood River famous are repre-
sented in it aud the views of scenery,
fruit growing, and business and other
developments are the finest ever made
here. The cover for the booklet is a
work OF art that has never been equal
led in this line of work by the Sunset
people aud is admitted by them to be
the most beautiful and striking ever
designed by their artist. An advance
copy OF 1t has been placed with Geo.
Slocom who has framed It. and placed
1t on display. The design for the
front cover is Spitzenberg apple as
near true to life in color and shape as
il Is possible to make 1t, above which
10 the simple caption Hood River, Ore.
10 the left Of this is the reproduction
Of seal on which appears the words
"Name Stands for Quality" On the
back cover is reproduced a landscape
scene in the valley in colors with or
chaIds In the foreground and the ever
towering Mount Hood In the back.
ground.
Twenty thousand of these beautiful
and useful booklets have been ordered
by the club. As an added feature OF
its advertising campaign the CONNER
cial club has taken q page OF space
with the Better Fruit for year. 1t
has been found by the dir ctors of the
club that Better Fruit ia reaching a
very desirable class of men who are
interested in the fruit business and
that it is getting good results for
Hood River. In fact the mere know
ledge that a magazine of this class Is
being issued from place the size OF
Hood River is big asset to its stand"
ing with anyone who is looking up
the fruit business.
IL js also the intention of the club
to take up some other features In for.
warding the interests of the city and
valley this year that have not been
heretofore exploited.
In deciding to 60 into the publitoiy
business on wider scale than has
ever been attempted at Hood River
tetore, the directors Of the club are
pro 1pted by the fact that Hood River
will have more competition In this
line this year than ever before. Med
ford recently decided to spend over
S3 900 for publicity purposes. Almost
every town of any Importance in the
william site valley expects to spend
from 81, 600 to 81, 500 Our neighbors
at White Salmon, have raised some
thing over 81, 900 and have engaged a
permanent secretary to take up the
work of spreading the publicity gospel
of that community, while Goldendale
has raised 5000 for the same pun
pose.
Another feature that was taken into
consideration by the directors in max
ing special effort this year to pro-
vide the most attractive advertising
matter was on account OF the Dig
travel expected over the various trans
continental railroads to the Alaska
Yukon Pacific Exposition at Seattle.
Thousands Of tourists will undouhted-
ly come to the coast to witness this
big display and many OF them will
pass through Hood River. BY judic-
iously scattering this most attractive
booklet 1t ia expected to interest hun
dreds of these tourists in Hood River
and to induce them to stop off here.
Another matter That has engaged the
attention of the directors Of the club
was that of considering several propo.
sitions that have been made in regard
toIproviding a suitable building to
house the club and several other Or
CARNATIONS that have shown a desire
to become affiliated with it. After
considerable discussion 1t was decided
to let this matter go until the regular
meeting night OF the club which ls
Monday, February Sth, when all those
inte ested are asked to be present at
conference of the club members and
other interests.
In regard to the disposition OF the
handsome silver cup presented to the
club now on display In Laraway't 4
window, by the managers of the Ma
tional Apple Show, it was unanimous
ly voted to turn it over to the Port
land Commercial Club inssmuch al
that organization sent the display oi
Hood River apples to the apple sshov
that resulted in prize being awarded
for them.
At the conclusion of the other bus
mess w. Ii. Walton was elected secre
, tary of the club for the ensuing veal
owing to, the fact that Mr.. z. s. Dav
idson who has been the clubs very
atficiant secietarv during the past