davidaulloa/AmericanStories huggingface dataset:
The Newark star and Newark advertiser. [volume] (Newark, N.J.) 1909-1909, 1909-06-04
EAST ORANGE
Fell from Trolley Car.

Fell from Trolley Car.
Mary Cakes, a domestic. employed at
81 Arlington avenue north, fell of a
trolley car in Main street, near Mum
avenue, at 800 last night and received
treatment at the residence Of DR..
Charles w. Banks, later going home.
The Glenwood post., 1909-05-29
Cooked by tn. Wind.

An English firm OF electricians re-
Gently exhibited Gsinty luncheon
cooking in an electric steve the only
fuel of which was the wind. Two
chickens and fruit tart were brown.
ing niCt iy.
The dining device was what the in
ventor calls wind turbine, special
form of windmill. which automatically
faces the wind by an ingenious sys.
TEN OF plane directors. The wind wheel
in being blown round drives a dynamo
which generates electricity and
charges set of electrical accumuIa-
tors, From these the electric current
is obtained for lighting an dheating.
When the wind blows strongly and
the dynamo tends to generate too
much current, an automatic device is
operated which checks the generating
power, so that there is no fear of too
rapid charging Of the accumulation.
The Glenwood post., 1909-05-29
MAKING A coMMoN-sENsE Ex.
PLANTATION.

my business is too technical to ex-
plain in letter." says the business
man, or more likely the clerk who
writes the letters
But would you go out and buy some
thing you didn't understand, or some
thing that didn't appeal to your COM
nonsense judgment?
OF course you wouldn't. Here are
two dining room tables which look pre-
cisely alike. Both are weathered oak,
both are round, both seem to have the
same amount Of wood in them. But
one sells for $40 and the other sells for
$l5. How can you expect any common
sense, hard-headed American citizen to
pay five dollars extra in money when
he can't see five cents worth of differ.
ence?
You explain, We'll, the SIS table is
better quality. Anybody must know
there was some difference, or there
wouldn't be that difference in price"
But that is childish, though YOU see 1t
in the sales letters of thousands of
conservative business houses. l N.Y.
self ask where the difference lies, and
find it very difficult even when | am
employed as an expert at high price,
to discover why anybody ought to pay
five dollars more for the one table
over the other.
Just see what slight explanation
will do to make you or me or anybody
else buy the higher-priced table:
You see, table tops are large ex-
panses of wood, and it is difficult to
get them perfect. The tops of the
cheaper tables are made out of the av-
erage run of the wood. Half of the ta-
bles turned out will be found to have
defects of one kind or another-little
rough, knotty places, sappy streaks, or
the like. The few tables that are
found to be perfect are taken out and
sold at a slightly higher price.
Then the broad expanse of a large
table top is very likely to warp unless
the wood is perfectly seasoned. The
wood in the top of this SIS table was
seasoned for four years before it was
cut up for this table top, the wood for
the cheaper table was seasoned but
two years, and the top of that cheaper
table is certain to warp more or less
within six months. The chances are
that within year you will feel like
throwing that cheaper table out Of the
house or giving it away, while the
higher-priced table will be a pleasure
to you as long as you live"
That common-sense explanation
would settle the matter SO completely
that any further argument would be
useless, in the case of a standard piece
of furniture like table.
Copyright. 1909. by Joseph B. Bowles)
The Glenwood post., 1909-05-29
The Right Way to Write Letters
C7 By Sherwin Cody -


of the page and the placing of the
lines. A wide margin always looks
rich and liberal. but if the page is long
and solid, a very wide margin looks
out of proportion. A letter should
come as near as possible being in
the center of the page and expanding
equally in every direction, the margin
being nicely proportioned to the size
of the letter.
Any stenographer who will have a
dictionary and notebook always at
hand can be faultless speller. Doubt
full words should be looked up always,
whatever the haste, and then written
in the notebook, under the proper let
ter of the alphabet, and reference
made to the notebook when the word
occurs again. This will impress the
memory more deeply. All the words
in the notebook should be studied
over, from time to time to fix them in
mind. Very soon even a poor speller
will master the few words that really
give trouble.
l have but one general rule for good
punctuation-use punctuation marks
olls " tllt JuSJ
as you would a word. Inserting a
comma, for example. because you
fancy some rule requires it leads to
all kinds of errors and confusion. The
important thing to master is the value
or meaning of each punctuation mark
as means of expressing the thought.
But the most important service a
stenographer can perform is to ex-
press the intended meaning accurate
ly. How many stenographers put in
some fool word and say: 81 thought
that's what you said" The great
rule should be, ALWAYS USE COM
MON SENSE. AND MAKE SENSE.
The president of the International
Stock Company and 500 other busi-
ness men who were asked said any
clerk or stenographer who would learn
to write really correct and effec-
tive letter would deserve and receive
% per cent. more salary.
The Glenwood post., 1909-05-29

want to fill your orders now the same
as we did before"
OF course it is not possible for the
head of the house to dictate a per-
sonal letter to every old customer who
sends in an order, but he can provide
system which will serve the same
purpose.
A polite and appreciative form let
ter, not printed but written on the
typewriter, should be mailed imme-
diately on receipt of an order. This
saves doubt, possible error, and oc-
casion for misunderstanding, and
makes the old customer, who is one
of the most valuable assets of the
business, the personification of its
good will' and in many cases the
only asset a business has-it makes
him feel that he is receiving some
personal attention and that his orders
are appreciated
Whenever any special offer is being
made, the old customer should be
notified first, in a brief and friendly
personal letter. If anything of special
value or merit comes into the house,
he should be told about it. The old
customer is the best customer, and
he ought to be treated best of all in
stead of worst of all.
Then if anything goes wrong, the
old customer who is good natured
should receive just as much courteous
attention, and just as many favors as
the man Vho grumbles and complains
most loudly. Unfortunately, the man
who kicks is about the only one who
gets anything. Especially is this true
in business done by letter. 1t should
be just the other way round-the good
old customer should be treated best
of all.
The Glenwood post., 1909-05-29
THE ADVERTISING cATcHLINE IN
LETTERS.

The old idea of advertising was to
prominently at the head of the ad-
vertisement, to make the pame famil-
lar to the public. Now advertising
starts with the need of the cunstomer
indicating the service that is to be per-
formed, the pleasure that is offered, or
the utility that is to be supplied, such
as Artistic, Practical Houses" Guar
anteed Sox." Letters that Pull"
How to Avoid Paint Waste" Run
ming Water in Your Home" etc. The
rule is to begin with the interest of
the reader. and lead gradually to the
name of the advertiser, putting the
name and address of the advertiser at
the end of the advertisement instead
of at the beginning.
While in ordinary correspondence,
the letterhead is expected to give the
name and address of the concern that
writes, because the first thing the man
who gets a letter wants to know is
from whom letter comes, in advertis-
ing or circular letters obviously the
reader has no care for the person or
concern sending the letter, but might
be interested by the article to be Of
fered. or by some condensed phrase
arguing its practical utility or desir-
ability.
The advertising letter should there
fore be constructed like an advertise
ment. with good advertising catch
line prominently displayed at the top,
the name of the firm being put in
smaller type where it will not stare
the reader in the face before he has
any possible interest in it. When we
open a letter we glance first at the
head and we should be made to read
first that which is most likely to at
est until we at least get started on
the reading of the letter
In many businesses it is desirable
to have regular letterhead for or
dinary correspondence, and an adver.
tising head for circular work. In other
lines the advertising head will serve
all purposes. while in some the old
style name head alone is possible.
The printing of a lot of advertising
matter on letterheads is becoming
common, but am inclined to doubt it's
value. l prefer as a rule one striking
phrase and head that as a whole is
so simple it will confuse no one. If in
special cases 1t is desirable to print
advertising argument on the Letter.
head, l should place it in a column
down the left-hand side, give each
item of argument strong black
head, and avoid everything resembling
confused uniformity.
The Glenwood post., 1909-05-29
PLAN FOR COAL
Land VALUATION
WILL BE CLASSIFIED ACCORDING
TO FINDINGS OF FIELD
BIOLOGISTS.
SURFACE TITLE GIVEN
VALUE TO BE DETERMINED BY
ESTIMATE OF COAL QUALITY
AND TONNAGE.

Washington.-The Geological Sur
vey Is placing even greater emphasis
this year upon it's work of classifying
and valuing the public coal lands. The
national policy CT promoting the most
advantageous disposal of the public
lands is continued under Secretary
Ballinger and by his instructions the
director of the survey is transmitting
to the commissioner of the general
land office land classifications based
upon the reports of findings of the
field geologists To the fullest extent
possible under the law the effort is
to secure the wlsest utilization of the
resources of the public domain.
Recently enacted legislation gives
to the agricultural entryman whose
entry was made prior to the passage
of the act, the privilege of electing to
take the surface rights, while the coal
rights are reserved for future and
separate disposition. The chief of
the Denver field division of the gen.
eral land office reports that from in
formation received in his office nine
ty per cent. of the Colorado entrymen
in areas supposed to contain coal will
reserving to the United States the
coal rights. This alone indicates the
value and wisdom of this legislation,
which is the first important amend
ment of the coal land act along the
lines urged by Mr.. Ballinger in 1907,
wnen commissioner of the general
land office.
If the entryman. on the other hand,
chooses to contest, then the issue be-
comes one of relative worth between
agricultural and coal values.
The revised scheme used in the val
uation of the coal lands differs from
that formerly in force in two general
respects The basis is now specifi-
cally that of coal tonnage and the land
prices thus determined for the better
grades of coal, anthracite and coking
bituminous. are somewhat higher, the
maximum being raised from 800 to
$500 per acre, and indeed this maxi
mum does not hold in districts which
contain large coal mines, where the
character and extent of the coal de,
posits are well known to the pur-
cnaser."
The plan of valuing the public coal
land by accurate determination of
coal quality and tonnage is the most
equitable possible, and while adequate
returns are secured to the government
the land prices thus fixed rarelyamount
to one-fourth of the royalties prevail
ing in the same districts among pri-
vate interests.
The Glenwood post., 1909-05-29
HOW TO TREAT THE REASON.
ABLE CUSTOMER.

There is every reason to suppose
that in the average business house
the good, steady. reasonable customer
is very much neglected
He sends in his order by mail, and
1t is not acknowledged in any way.
In due course no doubt the order is
filled and bill rendered This is the
only intimation he receives of the ap-
probation of the firm he favors.
II he does not inquire sharply after
prices. or does not refer directly to a
special offer that is current, some
clerk bills him at the highest regular
prices.
He ceases to send in his orders, and
for year or more no one takes the
slightest notice of his dropping out.
Then the manager looks over the
books and wonders why various &C.
counts have been closed, and has a
circular letter sent out saying, I'VE
haven't had any orders from you for a
long time. What is the matter7 We
The Glenwood post., 1909-05-29
To Fortify Panama Canal.

Neutrality-suspicious. is no danger of
a war with Japan now, but neverthe-
less Uncle Sam will prepare for one.
Fortifications to cost approximately
$7O00,000 are to be built to defend
the Panama canal. In the twenty
days Secretary Dickinson spent
there, he and Major General j.
Franklin Bell chief of staff, went
into the matter carefully The signifi
cant feature of their tentative de-
cison Is that the most powerful and
elaborate batteries are to be planted
so as to repel attacks from the Pa
cific ocean.
The Glenwood post., 1909-05-29
Mrs. InaersoII Will Collect.

Boston.-Unless a further appeal is
taken, Mrs. Eva Ingersoll. widow of
the late Robert Ingersoll will secure
$13S000 and interest from the estate
of Andrew c. Davis of Butte, Mont,
another accounting having been de-
MED in the United States Court. The
litigation over the Davis estate has
extended over nearly twenty years.
Colonel Ingersoll was counsel for sew
era Of the contesting heirs of the
will and obtained a compromise. Be-
fore he was paid for his services he
died and suit was entered by his
widow to secure his fees.
The Glenwood post., 1909-05-29
Roosexelts Good Shots.

Nairob, British East Africa.-A
staff correspondent of the Associated
Press returned to Nairobi Tuesday
morning after a two days visit at the
Roosevelt camp as the guest of Mr..
Roosevelt. The camp was located on
the Heatley ranch, on the banks of the
Nairobi river. Mr. Roosevelt and his
son Kermit are in remarkably good
health and they are delighted with the
success Of their expedition. The ac-
curacy of the rifle fire of Mr.. Roose-
welt and his son has astonished not
only the settlers, but the members of
the party.
The Glenwood post., 1909-05-29
WRITING FOR THE MAN WHO
MERELY CHANCES.

} Many a fine argument would con-
vince the reader if only the reader
would read it. But he doesn't He
looks at circular letter and sees long,
solid paragraphs. and thinks he hasn't
time to read it. So he throws it in
the wastebasket without knowing
even what it is about.
The very essence of a good sales
letter is that 1t shall look attractive
and get itself read. 1t must therefore
be artfully planned to catch the at
tention at the first glance, and skill
fully lead the reader from point to
point.
The printed headline. in large black
type, the first thing to catch the eye,
should be condensed summary of the
argument of the letter, as, in case of
a real-estate lot sale, Big Bargains in
Lots" and perhaps below that in
slightly smaller type, 81 down, 81 a
week"
In letters there are three ways of
bringing out important facts for the
man who glances. The first is, putting
the fact in a paragraph by itself. This
is about the strongest mode of en-
phasis. One sentence may even bo
divided into several paragraphs, each
important phrase or clause being en-
phasized by being put in paragraph
by itself.
The other two ways are underscor-
Ing and capitaliz:ng. All three meth
DDS should be used, and the writer
should carefully avoid overworking
any one of them. Most amateurs over
do a good thing.
: In conversation we lay stress on ad-
jectives, since we already have the at
tention in most cases, and underscor-
Ing adjectives or general claims means
nothing to the man who merely
glances and takes in only the promi-
nent sentences or phrases. 1t is there
fore necessary to understand that
FACTS MUST BE EMPHASIZED IN
LETTERS, each emphasized phrase
or sentence must convey its meaning
completely in itself, so that the man
who glances may get the whole story
simply by looking over the letter head
ing, the very short and easy para
graphs, and the underscored and capt.
talized words and phrases. These take
the place of black-letter headlines in
type, and should be artfully selected
and arranged to lead the glancing
reader into a careful and thorough
reading of the letter. Very few read
ers will go through an entire argu-
ment unless led on from point to
point.
The Glenwood post., 1909-05-29
HOW TO DEAL WITH WOMEN BY
MAIL.

It is really much easier to do busi-
ness with men by letter than with
women. since women cannot be forced
by argument. They care little for the
general appeal, unless there is some
thing in letter or circular that hits
their fancy.
Dainty note-paper, up-todate style
in. letter writing, or the semi-social
style, and good paper and printing for
circulars, make much more impression
on women than on men.
A woman likes to be written to in
the confidential tone, to be given in
prices. That which is especially ad-
dressed to her and made strictly per-
sonal always appeals. Yet any intru-
sion of the personality of the writer
is likely to be offensive.
n First impressions always count
most If you tell woman of some
thing she wants, and it appeals to her
at the first glance, you probably have
won her. If she is repelled at the
first glance, in most cases you have
lost her.
ne Slyle lHdl WOLleu ike is uRnL,
pleasant, scrupulously courteous one,
devoid of heavy argument or any eff
fort to compel or force. Women may
be lured or cajoled, but they can sell
dom be driven.
Above all, woman wants to see
the thing. She can seldom conceive
in her mind of thing that is merely
described in words. She wants sam
pies. pictures, realities. She wants
facsimile testimonials from her own
sex, with pictures of the writer's and
their detailed personal history.
The brief. condensed business letter
seldom pleases woman. She wants
to know all about the thing, it irri-
tates her to be forced to guess, much
as she may herself indulge in making
others guess. Women like to be talked
into a thing, but not by arguments;
rather by pleasantly-stated details,
confidential offers, and gifts and
favors of various kinds. Enormous
businesses among women are built up
solely on premiums, and the premiums
are worth many times what the goods
actually cost. This hardly seems
legitimate, but the use of premiums
and gifts as an aid to merchandising
is well established and fully recog-
nized.
The Glenwood post., 1909-05-29
Denver Public Building.

Washington.-The plans for the
Denver public building prepared by
the firm of Tracy, Swartwout & Litch-
field were approved Tuesday by the
cabinet board. consisting Of the post
master general, secretary of the in
terror and secretary of the treasury.
Evarts Tracy, of the firm, who is here
in consultation with the supervising
architect, will go to Denver during the
coming week to discuss with local
federal ofhcers the desired changes in
details Of the plans to suit the WORK
OF their respective oflces.
The Glenwood post., 1909-05-29
HOW A ASrENoGRAPHER CAN EARN
MORE SALARY.

The first requirement of good let
ter is that 1t shall be written neatly
on the typewriter, the words spelled
correctly, and the punctuation such as
to make. the meaning clear. These
things depend on the stenographer and
any stenographer who combines speed
with accuracy is worth considerably
higher salary than the average.
Every stenographer ought to study
neatness first of all. That Is primarily
having the machine always in good or
der. the ribbon fresh, and good
eraser at hand. But there is some
thing more than that-the proportion
The Glenwood post., 1909-05-29
Plan cIubhouse for al...-

A project is on foot to found a So
cial clubhouse for the girl students Of
Boston. During the last school term
there were said to have been 10000
girls and women studying in that city.
Ihe persons at the head Of the pres
ent movement believe 1t would be q
great safeguard II clubhouse on the
lines proposed could be estabIishsl.
Los Angeles herald., 1909-10-03
WRITER'S CONTEST

Los Angeles, first przeNaan Awater, 68 East Thirty
fifth
Honorable menton-Arhur Nobles 84 East Twenty
street grade BE- Twenty street school, Russell Wrman
1917 East Twentyhd street Twentieth school, grade Az
town. first prze-Doris Tackabuy, Hollywood, Ere
school; IA South Macy street
menton-Ruh Cole grade East Whittier school
Leota Turner, grade 8, East Whittier school,
RHYMING CONTEST
Los Angeles prize-Victor OReiy grade B. Sacred
Heart school, 3012 Mantou avenue.
Honorable menton-Wlie Bloom, 331 North Bonnie Brae
grade Temple school, Ruth Wing 1543 Council street.
grade Be- Union avenue school. -
Out of town. prze-Markel Rose Wachtel 124 Mission
road, South Pasadena
mentionLena Coleman, Coegrove grade A. Leila
Campbell, Lankershm grade 8.
UNFINISHED STORY
Prize story-Marorie Livesey, grade i Brawley
Honorable mentionMargaret Loomis Angeus hotel private
lessons Fred ORed 23 North St Louis street grade Boyd
school.
YOUNG ARTISTS CONTEST
Prize Hutchinson 424 West Thirty seventh
place, grade 40, L. A. H. S.
Los Angeles herald., 1909-10-03

Two prizes will be given in this this week
For the best original paper submitted by Los Angeles girl
boy the prize will be round trip ticket fer and
juvenile companion with admission plunge, Human Roulette
attractions For the best paper submitted
boy girl living outside the city limits of Los Angeles the
will be the the ST check the winner select
Papers. $50 800 in length written
side of the paper only and with margins top and side of
each paper
of school and grade.
Papers this competition must be addressed Aunt Laurie
Herald Junior care The Herald Los Angeles Cal.
Topic: Important News of September Items of
interest either home abroad elections fires acc
dedicaons and openings of buildings discoveries
ventions similar will be considered No
der suicide stories will be accepted.
received this office later
than Thursday afternoon October T. for publication October H.
Topic: "When I Had My Own Way-and What Happened"
received this office later
Thursday afternoon October A. for publication October a.