Omaha daily bee., 1909-11-28

~
LIST. Mark that. That's what sets the date. After that
we will be working on materials bought in the higher
market-and still going up.
NOW YOU UNDERSTAND you have read the fore
going carefully and thoughtfully-why our competitors so
confidently predict that the price OF E-M-t"SO' vii
doubtful about it ourselves.
E-M-F"sO" PRICE WAS BASED ON AN so margin over
cost Of making. and distributing. On the quantities we
manufacture and the rapid turnover Of the invested capital
that satisfies us. Just to show you, the EMF Company has
invested over three millions of dollars in factories and
additions during the last year-all made from the
sale of E-M-F-"30" cars and on the small margin quoted
above.
BUT THAT MARGIN WILL BE CUT INTO and seriously
if rubber and other raw materials keep advancing as they
have. In that event, it may be absolutely imperative that
the price advance-and February LIST will tell the story.
WHY $780, YOU ASK. It's a natural question. Answer
is: because we are determined, so long as there is any of
that eight per cent left we will hold the price where it is.
Never mind just why-sufice it to say it is a very essential
Of this in i SS We'd be- perfectly ,T sf Wiling to tell You
plans. You see, they all read our ads-that's how they
know what Sler next move ought to be.
ANYWAY, THAT'S WHAT WE PLAN TO DO. But,
when all the margin has been eliminated by advance in
price Of materials, we will either have to manufacture cars
at a loss or cut the qualty-use maneable castings and
cast iron crank cases and such other expedients as our rivals
adopt to offset the difference between their facilities and
ours-and then can't reach our price within $3.50 to $35Ol
Of course, neither of those courses would be considered.
NOW PLEASE REMEMBER WE HOPE WE WON'T
M nayd -. SINNER increase 81 'n ne P pnSH and ! we w. were ess P Osna R %e w %%en
the, eight per cent has all gone-why Wen add it again
added to the present price Which, i' as all the he world knows.
lamps included-"of course"
A WE MADE OURSELVES PLAIN to you? We've
tried. The facts stated above are open to easy conhrma-
ton from any reliable source. Some of "Our Friends the
Enemy" will contradict them-naturally. And dealers
handling competing lines will also try to refute them
naturally and for two reasons. First, self interest; and sec.
ond, from ignorance of the actual conditions. Any Stude-
baker dealer can heap other facts on the above-we keep
them posted.
wise ones" off the scent by a ludicrously simple device
just telling the truth right out in print. Whether he does
philosophy, There's a certain type OF man who discounts
everything he sees in the advertising columns. Others-and
they were the kind that got E-M-F-Cars last season when
thousands had to go without-know how to discriminate
and these accept Studebaker advertising at par.
WHAT is OUR OBJECT IN THIS ADJ Own up now
you're puzzled! Aren't you? Is it to induce orders for
immediate deivery?-or to distribute them over a longer
period 50 we can deliver to better advantage Which? Or
both2 Or? Do your own interpreting. There1l be
enough of both classes to suit our purpose, Which will be
the wiser1,that's for each reader to figure out for himself.
We've told you Plainly-f enough readers doubt perhaps
that will best suit our purpose!
IF WE KNEW OURSELVES whether or not the price of
5 Would 6- N ssS Nv To fsSt i ldgsnS Would Fi6 5s r 6 6r,sEwhy p the pr problem Ter
We can't afford to advance it without due notee-wouldnt be fair
S sifHT ST5g o You our IT, ideas fat OF shImett rG SO, I'VE we've e had q. to o 9 9n ourselves
S.I T his own y0p course on e"s aoco oP ing T to his % hght 80 o"e n let each reader
WE ARE MAKING FIFTY CARS A A NoW-E-M-
Fac alone Each Studebaker branch and dealer has his allotment
car will be shipped As far as the present output will 60 and as long
II you are FIVE Minutes later than Che man ahead Of yqu-zmPPq.sobs
rushed in today-of course we couldn't take are Of them But som
always delay-that gives the more alert a chance.
,STUDEBAKERS CANNOT AFFORD to do some things
p .G concerns n. W with Il less less, at , stake can "a. DO On ge other hand our CAPT
bakers cannot afford TO .repudste any contract, legal or moral. made
either with dealer or ultimate user.
so WE WILL AGREE TO DO THIS. When YOUR local
dealer has exhausted his allotment for delivery prior to Feb 1t ve
will stand back of him and you TO the extent Of agreeing to deliver any
ar on which a bona hde order has been placed and Deposit pMd for
delivery on one of his allotted dates any time up to Nav first Such
car will be delivered at the present price whether conditions compel ua
to increase it between now and then or not Pyoyfdsd-gi nara tE,
such deposit IS sent 10 the Heaysst SEdsbaker ByaneA By NEXT mail
after order has been placed This PyovboH uH hold GOOD urGi
uithdrawn BY notice published IN This paper after uhkh date il swU
be irOPHdhVe. ... .. ~
THERE'S H WHOLE ~STORY-Lets see how many
will interpret Alright Who will most accurately gauge the immedas
future OF this automobile iRdusuy-and profit by it.
BERGERS CO..