The Birmingham age-herald., 1909-03-25
Loveman. Joseph 6 Loeb.

| The initial day of the opening augurs well for the success of today's exhibit. l Smartly gowned fashonables called ,at all hours through the day. and late in the afternoon the various departments were visited by a throng returning from the matinee.
 The windows were like some lovely pas tel The floral decoration was perhaps the most effective ever used by the store decorators. A frieze of criss-crossed vines extended the entire length of the building with their delicate tendrils in- terlaced among flowers as realistic as art may be. In one of the front windows the frieze was of gorgeous tulips, whose gay color made a fitting background for the display of rich draperies and decorative materials. On a table in the center rest ed a cut glass vase filled with white car nations. The opposite window heralded the approach of Easter with an abund- ance of Easter lilies peeping from among the vines. Yards of delicatey eolored dress materials with the trimmings which are to be more fascinating than ever, 1t seems, were draped here as a suggestion for the spring frock. In the adjacent window the flowers were cream peonies, shading to saffron and pink. Soft satlns, chiffons and rich laces suggested the att ernoon and evening gown for miladf springtime wardrobe. Rich colors ana delicate ones were combined with the artists sense of harmony. The peony and poppy figured In all the succeeding windows, ranging through the shades or pink and yellow to deep crimson, which eli Aa ar effective background for some of the darker-tinted and stunning black costumes shown.
 The display of spring hats to be worn with the costumes prescribed for street wear and dress occasions were noted by hundreds of passersby. Distributed among them on the soft materials cover ing the floors of the windows were smart novelties and accessories. Jewels, silver, cut glass and china are exhibited in the outer windows of French plate glass con structed for that purpose.
 Handsome potted plants are used to adorn the interior of the store, which is given a festive air by the woodland smilax entwined with snowballs encircling every column. In the dress goods department there Is a bewildering array of new weaves and colors. Never have the tones been so altogether pleasing as this sea- son. The dahlia tints are most popular of all. Indeed, 20 shades of this fascinat- ing color, lavender and purple with the soft rose cast, are exhibited in the satin which is to be affected in the gowns worn for elaborate functions. The new ma terial to be employed in the tailored frocks is called mystery" and is very like the cashmere weave. Mirage is shown in the ashes-of-roses, old rose and dahlia tints, and many of the blondine tints are shown in the rich French satin so much favored.
 
 beautiful than ever. In one display case Is a rare collection of duchesse lace, real val Irish crochet and rose point, their arrangement exquisitely artistic. Two counters much talked of are the brides and the merry widows which is adja- cent to it. Both are beautiful Among the accessories to the bridal toilette are berthas and draperies of rose point, duchesse lace and crystal bands with val ley lilies orange blossoms and soft white aigrettes surmounting a soft drapery or cloth of silver and white chiffon. The next case is a marvel of beauty in black and purple laces, jets and punches of yoets being the motif.
 The hosiery department makes capital display of embroidered models in the rainbow tints to be affected with the spring frocks. In color every gown may be matched. and the embroideries are lovely The boots and shoes for all ages and conditions are especially attractive. The tan shoe, both in suede and leather, is exceptionally strong. Some are the mannish oxfords and others the more dressy pumps. Suede is most popular in black gray and tan. Russian calf Is par ticularly popular, and an attractive nov city is the bronze kid. 4 beautiful even- ing slipper Is shown in black kid with an embroidery of coral and silver. The new neckwear Is beautiful in it's variety. TT, nd 1abots vie in popularity at the opening. Gorgeous lace coats of Irish crochet, Rem aissance and Battenberg are shown in this department, while the most fascinat- ing decorations for the coiffure are also exhibited Some of them are small flowers bejemmed with rhinestones to simulate dewdrops The Dorothy Dainty sash and hair bow are shown in many styles of ribbon.
 The millinery display is stunning. The imported chapeaux are rivalled in pop ularity by those from the Loveman, Jo- seph & Loeb workshop. A small Geor- gette model of rare beauty is developed in blondine hemp braid and in the bas- ket shape It is shaded with black maline and surmounted by four superb white willow plumes. With it Is worn an ex- ouisite directoire scarf of the same tint. Another imported model is in the stove pipe shape and made of Copenhagen blue braid With Whlte French piuihes oh .he side The directoire scarf shown with it is exquisitely hand embroidered A heliotrope automobile hat is shrouded in a flowing chiffon veil of that color and decorated on each side with a spray of lavender hyacinths. A picturesque model is effected in light blue straw with baby l Irish lace laid flat on the curving brim | The crown is surrounded by large asters | in the pastel shades, to which a de- 1 cided French touch is given by the large ] American beauty rose tucked into the side.
 Eeder e Berk