Audubon Republican. [volume] (Audubon, Iowa) 1894-1925, 1909-09-30
Divide with the buyer the saving effect by superior methods
manufacturing and distributing Policy SIS years old

DAVAAN VAIA thN Uuy VA IAO GAVIN S
Of manufacturing and distributing. :
=: : : : 5
Studebaker-Fla]
The Greatest Automobile Value
the World Has Ever Seen
HERE'S THE ANNOUNCEMENT
for which the world of Automobile has been
waiting MISUNDERSTANDING dreading
cording the individual buyer seller
Of motor
WE HAD INTENDED KEEPING SILENT
about this for few weeks yet-until other
makers had had their say-unti they had all
sprung their sensations"
BUTTHEMAGNITUDE OF OUR PREPARATIONS
baker u bv ba Co
pany of Detroit set trade tongues a-wagging and
information as to the car that was to be produced
on such a tremendous scale began to leak out
DEALERS, ANXIOUS TO GET THE WINNING LINE
began to INQUIRE as to the Studebaker plans for
next year. They insistent, for, very natu
rally, they did not want to tie up with any other
concern if Studebakers were to have the great
line that had been reported No likes to
enlist on the losing side. All like to march with
the Victorious.
CUSTOMERS EVERYWHERE WROTE
in this vein: If Studebakers are going to build
runabout don't want to buy until I have
seen it." Thousands of these writer's have dealt
with this old house for years-some OF them
never bio bought vehicle anywhere ,e. s else TO
intrinsic value Of any
IN VIEW OF THIS ANXIETY
the part of our friends decided 1t would
be unjust to dealers and prospective buyers to
longer withhold information to this car
which will supplement those other two ncom
Studebaker EMF $50"
SO THE CAT is OUT
Read the specifications briefly given below Con-
slider the source Of this cars origin. Then
pare it with other Sensations" recently an
nounced-and see If you don't think they were
false alarms.
Observation-Disclosures 40"
is the name of the car, and the title
lected because it believed that that alone
would be the strongest guarantee of its quality
to any one at all familiar with the history and
the personnel of the automobile industry.
STUDEBAKERS STAND SPONSOR
for the productive entire output will be
marketed through this organization. That is
your guarantee that the car will be of sterling
quality throughout-S tudebakers could not af-
ford to lend their and reputation based
So years of upright dealing to any but an
honest product.
FLANDERS WILL MANUFACTURE
this product. What could we say here that
would add to his fame manufacturer? His
has been the most wonderful record in this won
derful business. 1t has been succession OF
triumphs-a repetition from year to year of
feats in production that had heretofore been
considered impossibe-that other makers now
call marvellous EMF $50" which attained
such an instantaneous and stands
the most popular the market, was sut1-
cient to establish Flanders for all time
JAMES HEASLETT DESIGNED
up to the time he undertook this commission
had never set his hand his talent to the de.
signing Of any but high priced cars Several
of the best known emanated from his brain. He
designed the original Studebaker chassis-the
from which have evolved all later models.
Heaslett doesn't know to do cheap work
in the sense that the term is generally used He
simplifes and he knows how to design parts
to manufacture to the best advantage-there he
is unsurpassed by any.
$4,000 ST "2Os" WILL BE BUILT IN 1910
We realize that these figures will be almost in
credible to persons unfamiliar with the
sources of Studebakers and the ability of Elan
ders. It is simple statement of fact That the
old ultra conservative" house of Studebakers
and not some young and inexperienced concern
stands back of the statement ought to give
it a par value. We know it will.
THIS QUANTITY WAS NECESSARY
1t would be impossible to produce car of this
size and quality at the price if made in smaller
quantities. The tremendous overhead" expense
Of equipment and distribution would, If saddled
onto a lesser number of cars, make it necessary
to add rs to so per cent. to the price. We can
not build much better than others do for
the money in lots of 5000 to 5000. But by dis
tributing the overhead over $4,000 we have
been able to set the price at $3.50
COMPARE THIS CAR WITH OTHERS
listed at 500 to $500 more. Add magnetic to
those not equipped-we believe no automo-
bile is complete without first class magnetic
and you will find that, aside from the difference
in price, there is comparison In value. We
didn't intend there should be.
THIS is A FULL GROWN, MANS SIZE
magnetic equipped four cylinder car-not four
cylinder toy onelung makeshift
WE HAVE HAD 1T IN MIND SEVERAL YEARS
under way several months--simply waited until
plans could be matured for its proper manufac-
ture and distribution. No concern would dare
attempt task so large this until proper ma
chinery not only for making but for marketing
the product had been perfected and installed
That time has arrived.
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