Los Angeles herald. [microfilm reel] (Los Angeles [Calif.]) 1900-1911, 1909-04-16
RAISIN DAY ATTRACTS
NATIONAL ATTENTION
PREPARATION FOR OCCASION
IS ELABORATE
Value Of Subsequent Publicity to Ac-
crue from Celebration Of
Date Is Estimated
at $1o,oo0,ooo

CaUfOfn1d TdISln Ody, WAASh Wa.
hereafter be celebrated every April 30,
promises to have it's inception this
month with a magnitude undreamed OK
nv its originators. 1t has been taken
up by railroads, steamships, the United
States government, the pubic
schools, business and city officials ana
others in all parts or the United
States. a.,
On California raisin day every din
ing car on a number Of the largest
railroads, every dining room in many
of the largest hotels and every Amer
lean steamship company VIII serve
their patrons raisins with short ex-
sins will be furnished on the ships ana
in the hospitals of the United states
navy and will be furnished in the army
as we'll. Many public school pupils
will hear short talks about the 1000
value and purity of California raisins'
While California Raisin day mas Deen
brought before the business men OF
every CITY in the United States, mainly
through the agitation of the California
Raisin day committee of Fresno and
the passenger department of the South
ern Pacific railroad, special efforts have
been made to interest the people or
this state in it's Importance. They nave
been asked to utilize raisins ana 70
send their eastern friends boxes or
baskets of "the beautiful, sun-kssed
amber clusters" and many have prom
ised to do this. In San Francisco thou
sands of persons have been pledged to
advance the cause of California Raisin
day.
Local Campaign is Vigorous
The campaign in Los Angeles has
been carried on as vigorously. Al
Shubert, proprietor of the Sequoia hotel
at Fresno, who is here for the Califor-
IL d. 81. do onrnrfliftna has diStr10-
uted $4,000 copies of the commuters
pamphlet on raisins, which gives'raisin
recipes and much information on the
food value of raisins. He has inter-
ested the leading department stores TO
an extent whereby one has ordered two
carloads of raisins for special sales 10
advance the cause of Raisin day.
There is a great and very encour-
aging interest in California Raisin
day." said Mr.. Shubert at Hotel Hay
ward Yesterday. ut will do more TO
advertise California than we had an.
ticipated; and in doing SO will encour-
age an industry which can do wonders
in utilizing land in this state not now
cultivated.
1.-THE food value of the raisin is not
generally appreciated, nor is the fact
that California is producing better
article than the Spanish raisin- 1t Is
so per cent more nourishing than meat
and a great deal more healthfu1, and
will compare as favorably with eggs or
any other article of food. Raisins have
been considered sweetmeat when they
should be given place as a food Tor
regular consumption.
"The purpose of the California Raisin
day campaign is to establish this fact.
When the facts have been placed be-
fore men in a position to further the
campaign they have responded prompt-
ly. and it has been actually carried
into every city in the United States.
We expect to keep this campaign up
and make California Raisin day a
feature"
CIassed First In Foods
Statistics show that if the people of
the United States can be educated to
eat even one-fourth as many raisins
per capita as the people OF England. it
will be necessary to make the San
JOAQUIN valley solid mass of vine
yards to supply the demand. The
statement of the eminent English au-
thority, DIR. Josiah Oldfield of the
Royal College of Surgeons at OXFORD,
is being widely used by the raisin day
committee in street car advertising
and elsewhere. DR.. Oldheld said: II
put raisins as the first of all foods
that / know of. They are far superior
to grapes because the sugar has been
fully matured and ripened and trans
formed ready for digestion"
A feature of the Raisin day campaign
is the readiness with which 1t has been
taken up by church members. In many
pulpits sermons have been preached
this year. calling attention to Raisin
day, particularly as temperance use
OF the grape.
IT is estimated that the publicity al
ready attained for Rasin day has been
worth $10,000,000, from a cost stand