Charlevoix county herald. (East Jordan, Mich.) 189?-1953, 1909-09-11
Today Progressive Regions Put
Themselves on the Map
by Advertising.
WESTERN MICHIGAN DEVELOP
MENT BUREAU TO PUSH PUB
. LicITY CAMPAIGN.

bureau. lHey expect IL 10 10 great
things for the northwestern part of
the lower peninsula. 1t must be un-
has strong competitors, that other re-
gions in other states are aggressively
reaching out after new settlers and
new industries. An article appearing
in a recent issue of the Advertisers
Almanack will give an idea of just
how strong is that competition. The
article in question is in part as fol-
lows:
Hardly any part of our country has
escaped the contagious public spirit
which aims to make welcome to our
city mean something really substan-
tial New England, the South, the
Southwest, the Pacific Coast, the
Northwest and the Inland Empire
have used publicity in magazines and
newspapers successfully to call at
tention to their individual advan-
tages.
This Inland Empire is mentioned
last, as would be natural with us east
ern folk; but it is strictly a case of
the last being first, after all.
ital and source of energy or the Inland
Empire. They call it the best eX-
plotted inland city in the United
States, and it has now set out to pop
ulariZe the empire as a whole. This
latter comprises about 100000 square
miles of eastern Washington, northern
Idaho, western Montana, and north
eastern Oregon, and reaches over a
little mite, as New Englanders would
say, into southeastern British Column
bia. The publicity work has been
done with the support of the Chamber
of Commerce and the 10000 Club.
About 100000 were spent in 1908
They had $4,000 inquiries, placed
about $4,000 settlers In the empire
and added sixty new manufacturing
plants to the district. Bank clearings
increased $6,372, AGO; manufacturing
output increased 10 per cent, in spite
of bad times; 100000 acres of land
were added to the irrigated belts; SOC
miles of railroad were built, and in de
veloping one distinct industry of the
empire, apple raising, 100000 trees
were set out. Further TO emphasize
this apple industry, the National APP
pie Show was incorporated with 500,
900 capital, and the first show, last
December, was most successful The
Inland Empire is expected to spend
100000 in advertising itself this year
"In Idaho, twenty-one cities and
towns have associated themselves in
the League of Southern Idaho Com
mercial Clubs, with headquarters al
Boise, and are conducting an exten
Sive campaign
"In the Northwest coast country
Seattle and Portland are advertising
extensively. Seattle issued building
permits, representing value of $13,
777,329 in 1908, being between 30 pei
cent and 40 per cent better than In
1907. In Portland, the Oregon Devel
| opment League has its headquarters
1t is made up of so separate municipal
organizations, with paid. secretaries
in fifteen cities. Skilled advertiser:
are employed, and a highly construct
| i've campaign is being followed out
Mr.. Tom Richardson, the manager o.
the Portland Commercial Club, sai(
that through advertising customers
had been attracted to the state of Ore
| gon who had increased the sale o.
dairy products-to name one item
only-from 100000 to $15,000,000 il
the past five years. In 1908 Portland:
| building permits represented value
| of $10,411951, giving it rank as the
eighth American city in building il
that year.
Reaching up into Canada, perhap!
J the most notable success in city ad
yertising is found. Winnipeg
through its Development and Indus
trial Bureau, has conducted an adver
Using campaign for two years. Ii
that time the bureau used 32,772 line!
Of advertising, much of it in maya
zines. They report 1871 incoming
communications; 1874 actual re
quests for information from manufac
turers; 3S manufacturing establish
ments brought to Winnipeg, and Is,
industrial and commercial companies
incorporated with total capital of S2S,
616,600. Winnipeg's bank cearing'
increased more rapidly than those o
any Canadian city.
vancouver Island, B. c., also go
the spirit, and spent $4,000 for publ
city with such results that in 1909
will spend $4,000.
Coming back to our own country
We find the following:
THE South has been an energetic
advertiser. 1t has been said tina
more people have been advertised in
to Texas in the last few years tha'
in any other state in the Union, be
ginning with the famous campaign o
Dallas. They received $4,000 inquir
ies in nine months, secured clever
strong industries the first year. soil
$2,000,000- worth of farms within
radius of twenty-five miles of Dallas
and twenty-five or thirty outside bus
ness concerns, attracted by the ad
vertising. opened branch houses in tn
city. Manufacturers are still bein
found for Dallas every little Will
Houston Texas, has campaign nov
Turning in magazines and newspapers
The Matagorda water district II
Texas is also being advertised Othe
Texas cities which are using publicit
are Fort Worth, San Antonio an,
Galveston
THE state of Maine, seeing the &C
vantages of its wonderful coast lin
and it's bountiful harvests of potatoc
and altDlos has also taken notice n