Los Angeles herald., 1909-11-28
ECONOMY IN MOTOR
TRUCKS BIG MATTER
Pioneer Commercial Auto Company
Erects immense Garage Devoted
Exclusively to Commercial Pur-
poses, Handling Freight

The matter of motor trucks I'm the
city of Los Angeles has long since
passed the experimental stage Every
day may be seen upon the streets of
this city heavily laden trucks operated
by motor power, noiselessly proceeding
on their way and carrying loads that
would appal the owners Of a drayine
team or that of the individual owner
In looking over this field of mo-
tordom it is well to think for mo-
ment what it would mean to Los An
geles If all the electric street railways
were abolished during the night and
horses We're again substituted for
transportation purposes. 1t would mean
utter stagnation of business. paralysis
of system and immediate stoppage of
the great veins of business that pulsate
and drive the commerce Of the world
The day Of the transportation of pas
sengers for pleasure and for business
purposes has been most fully demon
stratcd. Argument along the line of
the oil transfer bus or the use of
the hOrse-draWn cab or carriage are
so obsolete today that only the unso-
phistiCated use that mcdi IN of being
carried from one place to another. The
automobile has revolutioniZed passen-
ger movement throughout the cities
and country. and just as surely must
the horse-drawn vehicle for moving
goods and merchandise be relegated to
oblivion.
II will require but passing glance
at what these trucks are doing for
business men right here before the
eyes of every one to realize the immen-
sity of the saving i'm transportation
cost over the past with horse-draWn
vehicles.
In this age of rapid progress in the
entire commercial field we are con
fronted with situation in the trans
nortation of merchandise which is with
out a parallel in the history of indus
trial progress. The problem of rapid
and economical transportation of
freight in large cities is one which has
worried the management of many
large enterprises for several years
The rapid growth ana expansion of
cities over large territories have made
it necessary to make long hauls. This
together with the adoption OF modern
appliances and methods, and the rapid
increase of the volume of business
in all Ines, has created the necessity
of having some more rapid method of
transportation of freight and material
than is possible with horses.
The main source Of profit today in
the commercial world is i'm the economy
Of the conduct of business--the saving
Of eXpnnsc-and one Of the important
matters of every commercial busin ass
is the cost of transportation of mer-
chandise
Endcavor is made to adopt modern
labor and money saving devices in your
business. in factory, store-anything
that will render better service, reduce
operating expenses and facilitate hand
ling the ever increasing volume of
business. Have you added anv i'm
proyement to your trucking or delivery
department since you started in bust
ness? Did il ever occur to you how
antiquated trucking methods are as
compared with other modern improve
ments?
Competition will compel the general
adoption of motor trucks the same as
it has every other money saving de-
vice IT isn't question Of "Will You
adopt the motor truck in the place o
horses" but How long before you'll
do it2" it is not uncommon to hear
business men say, 1--WE know the motor
truck has got to come. but we'll wait
until they are perfected" or something
To that effect
The Reliance motor trucks are the
result of years of experience i'm per
fecting the conveyance that will elm
mate expense and perform the work
required of them at the minimum of
cost
The Pioneer Commercial! Auto COM
pany at 237 Market street i'm this city
is the sole agent for the Reliance motor