The Iuka vidette. (Iuka, Miss.) 1894-1912, 1909-09-30

Studebaker-Flar
The Greatest Automobile Value
the World Has Ever Seen
HERE'S THE ANNOUNCEMENT
waiting so anxously-hoping or dreading
cording as the individual was a buyer or seller
of motor
WE HAD INTENDED KEEPING SILENT
about this car for few weeks yet-until other
makers had had their say-until they had all
sprung their sensations"
BUTTHEMAGNITUDE OF OUR PREPARATIONS
the purchase of several factories by Stude-
baker interests represented by the EMF Com
pany of Detroit set trade tongues a-wagging and
information as to the car that was to be produced
on such tremendous scale began to leak out
DEALERS, ANXIOUS TO GET THE WINNING LINE
began to inquire as to the Studebaker plans for
next year. They were insistent, for, very natu
rally, they did not want to tie up with any other
concern If Studebakers were to have the great
enlist on the losing side. All like to march with
the Victorious
CUSTOMERS EVERYWHERE WROTE
in this vein: IF Studebakers going to build
runabout don't want to buy until I have
seen it," Thousands of these writer's have dealt
with this old house for years--some of them
never bought vehicle anywhere else. To
them the Studebaker name justly adds to the
intrinsic value of any
IN VIEW OF THIS ANXIETY
the part of our friends decided 1t would
be unjust to dealers and prospective buyers to
longer withhold information to this
which will supplement those other two ncom
parable models StudebakerGarford 40" and
Studebaker EMF 49,"
so THE CAT is OUT
Read the specifications briefly given below Con-
slider the source of this cars origin Then COM
pare it with other Sensations" recently
nounced-and see if you don't think they
false alarms.
NEUTRALITY-SUSPICIOUS. $50"
is the name of the new car. and the title was Sc
lected because it was believed that that alone
would be the strongest guarantee of it's quality
to any one at all familiar with the history and
the personnel of the automobile industry.
STUDEBAKERS STAND SPONSOR
for the product-the entire output will be
marketed through this organization. That is
your guarantee that the will be Of sterling
quality throughout-Stu could not af-
ford to lend their name and reputation based
So years of upright dealing to any but an
honest product.
FLANDERS WILL MANUFACTURE
this product. What could say here that
would add to his fame as a manufacturer? His
has been the most wonderful record in this won
derful business 1t has been a succession of
triumphs-a repetition from year to year of
feats in production that had heretofore been
call marvellous EMF go" Which t attained
such instantaneous success and stands
the most popular car on the market, was sufi-
cient to establish Flanders for all time
JAMES HEASLETT DESIGNED
the Studebaker- Flanders "2O"-an engineer who
had set his hand nor his talent to the de-
signing of any but high priced cars Several
of the best known emanated from his brain. He
designed the original Studebaker chasss-the
from which have evolved all later models
Heaslett doesn't know how to do cheap work
in the sense that the term is generally used He
smplfes and he knows how to design parts
to manufacture to the best Acknowledgements ne
is unsurpassed by any.
$4,000 ST "2O's" WILL BE BUILT IN 1910
We realize that these figures will be almost in
credible to persons unfamiliar with the re-
ders. 1t is simple statement of fact. That the
old ultra conservative house of Studebakers
and not some young and inexperienced concern
stands back Of the statement ought to give
1t a par value We know 1t will.
THIS QUANTITY WAS NECESSARY
1t would be impossible to produce a car OF this
size and quality at the price if made in smaller
quantities. The tremendous overhead" expense
of equipment and distribution would, If saddled
onto lesser number of cars, make it necessary
not build much better than others do for
the money in lots of 1900 to 5000 But by dis
tributing the overhead over $4,000 cars we have
been able to set the price at $3.50
COMPARE THIS CAR WITH OTHERS
listed at 500 to $500 more. Add magnetic to
those not so equipped-we believe automo-
bile is complete without first class magnetic
and you will find that, aside from the difference
in price, there is no comparison In value we
didn't intend there should be-
THIS IS FULL GROWN, MANS SIZE
magnetic equipped four cylinder car-not four
cylinder toy one-lung makeshift.
WE HAVE HAD 1T IN MIND SEVERAL. YEARS
under way several months-smply waited until
plans could De matureu LOT us proper maHuIdc-
ture and distribution No concern would dare
attempt task so large as this until proper ma.
chinery not only for making but for marketing
the product had been perfected and installed.
That time has arrived
THE DEMAND is ALREADY THERE
this know. 1t only remained to perfect an
organization to properly take care of it and
to extend to buyers that uniform courtesy and
prompt attention that have made Studebakers
famous-and prosperous. Did you ever notice
that a Studebaker representative, wherever you
find him. breathes the spirit of the whole or
-ganization-is sort of beacon of safety to all