Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1909-06-09
Standard Home Company Of
Birmingham, Alabama, Gets
Flying Start With Lure Of
Cheapest Money on Record,
BIRMINGHAM FAILS TO
ENTHUSE ABOUT CONCERN
100000 Capital Advertised
by Urbane Agent Shrinks to
a Doubtful $4,000 on In
vestigation by Morning
Journal.

journal,
Albuquerque's business men as Wen
as the rank n file of thrifty home
builders We're electrified Monday
morning when they read in the Morn
ing Journal the following announce
mcnt;
Money to Loan NJ Five Per Cent.
For a few days | win re In the city
representing a southern corporation.
We loan money at 8 per cent. simple
interest to buy. build or improve real
estate anywhere in the United States.
ON city property o pay us $3.50 per
month on each thousand dollars you
borrow, You have ten years to repay
loan, or loan can be repaid at any
time. stopping interest and principal
Leave address at Savoy Hotel, room 8.
The author of the foregoing mod
estly withheld his own and the name
of the corporation OF which he pro-
fessed to be the representative, but the
lure of cheap and oasy money which
he presented appeared to be ample
compensation for the omission. He
was routed out of bed at the Savoy
Monday morning hours before he was
accustomed TO breakfast. Potential
borrowers who had read his alluring
announcement wanted some of that
five per cent. money before they left
their homes for business. The earlier
callers al the Savoy. and they in
Guided a number of the best known
real estate and business men in AL
buquerque, found that the author of
the advertisement was w. j Whaley
aud that the corporation which he
said was prepared to make loans at
five per cent. WAS the Standard Home
company. Incorporated in the state of
Delaware. but maintaining home Of
fees in Birmingham. Alabama. Mr.
Whalcy received his callers with ur-
bane politenoss and enthusiastically
explained to them the bcncvoleDt
methods and purposes of the Standard
Homo He distributed lit
eraturo of the company. giving tracts
land pamphlets and statements and G
plantations to w%1osocver desired t.
carry them away. lie was the busiest
as we'll ms the most sought after mar
in Albuquerque during the long daS
that followed his first call to the tel
ophonc at $40 Monday morning. ii,
met a committee OF business men anc
alkod about r%efundins a considerable,
part of the mortgage indebtedness.
upon the Commercial club. He like
wise discussed with another commit
tee the d%esirabillty of issuing a mort
gage for n large sum upon the pros.
poctivc building OF a wealthy anC
progressive fraternal order. Real es'
tate mcn who talked to him gained
the impression that the company was
prepared to loan all the money tn,
Investors of Albuquerque might neet
for a long time to come and they Were
%roioiccd Money is money, but fiv'
per cent. money Is the best money tina
Albuquerque ever heard of, n II wa
not strange, therefore. that Mr.
Whalcy should suddenly have founC
himself projected into popular favor
lie bore mis- honOrs With becoming
modcsty n continued to hand on
company literature. The most strik
ing and at the same time, most re-
assuring thing about this Literature
was the reiterated statement in bolc
type. exhibited conspicuously on tn,
front page of every pamphlet and cir.
cular. that the authorized capital OF
the company was $500, O0O. Nobody
who saw the printed matter could fai
20 observe this statement II was
presented un~equivocally and as
%fiuality The assets were stated a'
over 10000
Mr.. Whaley omitted to explain wha'
! those itpms mirht moan TO end