The Hayti herald. (Hayti, Mo.) 1908-1922, 1909-06-24
$1.0O a Year in Advance.
INCONSISTENCY.

If lit don't pay to ADVERTISE if mo
one reads it. and if lit is throwing
away money" to pay it to your home
paper to boost your business, then
why in the name of common sense do
you want to hump Yourself upon your
hind legs and roar because we boost
for those who do advertise-those who
pay us to boost their business? If it
does not pay to advertise-if no one
reads it and it is throwing money
away, then certainly il can do you no
harm, and you should laugh up your
sleeve to know that all the live. wide
awake, progressive busincS men, to be
found the world over, who spend
their money for advertising, are u set
of blamed chumps-you ought to con
gratulate yourself on your newly dis
covered business economy and be
thankful that you can save these
great sums, and you should not curse
the poor, half-fed home printer for
serving those who give him bread.
1t looks queer to lis for you to tell
your home printer one day that it
''does not pay to ADVERTISE and the
very next day get your spine up be-
cause the aforesaid printer had a good
word to say for those who do adyer-
tise.
Now, we are not mad, and we are
not even worried, but when new
conner starts out among the business
men of Hayti to knock on the Herald
he is most sure to talk to men who are
very much interested in the paper. and
while they (some of them may not be
advertising at this time, they are men
who believe in advertising, and they
are men who will stand by the paper
AS much as we regret to say it, there
have been many knockers on the Her
alG during its short life and it is
right amusing to watch these fellows
knock to our friends. About the only
harm Il knocker does is to himself.
Back to the subject, our advertisers
give us our living: they support the
paper and keep it in Hayti. Were il
not for our advertisers Hayti could
not have a paper. The paper
could not live without advertising.
Subscriptions pay only very small
part of the expense of running news
paper. Every person who wants and
appreciates a newspaper in Hayti have
our advertisers to thank for the pat
ronage they give it.
More than this, advertisers are
town-builders. They reach out and
draw trade. They bring new people
and new customers to town. They
make competition keener and they
put new life and new energies in trade.
For all this, and much more, they de-
serve and ought to receive their reward
and they ought to receive the full bene-
tit of the new trade they create. 1t is
the truth, however, that merchants
who do not advertise derive much bene
tit from the merchants who do adver
tise, for when the people come to towr
they drift around from store to store
and spend much money.
The more advertisers a town has the
more trade will come to it.
Further, we are the paid agents fol
our advertisers to get business-busi
ness is what they are after-and wher
we take their money for advertis ing W,
certainly ought to possess the honoI
and the manhood to do them all tn,
good we can, to speak good wort
for them and TO boost their business
wherever and whenever opportunity
affords, and we are going to do it
Just as well abuse lawyer for tax
ing case or preacher for defending
his church as to blame a newspape
for working for those who believe tina
Il newspaper has right to live, and
it lives its home people must support it
This paper will fight for its friend
to the last ditch, and if necessary e,
down with them. We are neithe
white feathered or yellow haired.
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1t sorter makes man feel like usin