Ladysmith news-budget. [volume] (Ladysmith, Rusk County, Wis.) 1907-1927, 1909-06-03

might be in this space.
People began to talk about those
cards, and they waited impatiently for
the next one Everyone who read them
smiled-everyone except Mr.. Gaines.
The next card was in smaller type,
with more margin:
If you had Good Thing, and your
feet were warm, you'd take this space,
wouldn't you?
My faint-hearted customer really
wants to-but he's still afraid.
He had purposely kept away from
the Gaines home since beginning the
campaign. He didn't fear to meet Mr.
Gaines, but he did fear Katherine's
tears That was where he acknowl-
edged being a coward himself, and he
wished the whole thing were over. The
fifth card read:
IN A DAY OR SO
will have to tell the public who my
frosted-pedal customer was. They are
simply demanding his name.
But won't tell what the Good Thing
is. Excuse me!
That afternoon Durand's telephone
bell rang. Mr. Gaines wished TO see
Mr.. Durand at once. Would he step
ever to the Gaines factory?
Mr. Durand was sorry, but he was
very busy, and if Mr. Gaines wished to
see him, perhaps it would be quicker
to come to Mr.. Durand's office.
Far be it from me" said Frank,
hanging up the receiver, Ito hold my
future father-in-law up to ridicule as
well as to keep him at distance-but
Frank Durand is paying for this adj
vertising, and he is going to get all
that's coming to him-if it is nothing
but brief bit of dignity. Let him
come to mel"
Mr. Gaines did not come to Franks
office that day; but the next street-car
card brought him. 1t was printed in
smaller type than had been used be-
fore-but apparently people read it:
The next card in this space will con-
tain the name of my short-siehted Gus
toner. To save his feelings as much
as possible, it will be printed in very
small type.
1t was a thoroughly indignant man
who appeared at Durand's office that
afternoon.
Frank" he exclaimed, this con-
founded nonsense of yours has gone
far enough If you carry out that
threat I'll see what the law can do
for me. Do you appreciate that if you
publish my name, | can sue you for
libel and defamation of character?'
Libel? Defamation of character?
Surely you are joking, Mr. Gaines. I
have only mentioned publicly that you
have cold feet; jury and physician
would probably find that true. AS for
the word coward you state in your
own letter to me that you are afraid,
and a man afraid is surely a coward"
"You impudent youngster!" roared
Mr.. Gaines, eff you print my name,
I'll thrash you; that's what I'll dol"
and give me the best ad. l could
possibly get-news-matter, without
paying for it," said Frank, lighting
cigar rs that all to-day, Mr. Gaines?"
For five minutes Mr.. Gaines fought
his stubbornness and his ill-temper.
The fight went on in silence, and
Frank considerably looked out the
window Then Mr.. Gaines surren-
dered.
Frank" said he, quietly. 'I'll take
that space and give you the contract
now, if you can make my ads. as much
read and talked about as those beastly
things of yours, it will be worth the
money!"
"Mr Gaines" said Durand, leaning
forward and grasping his hand, Il well
come you back to sanity
Mr.. Gaines shook his head and then
frowned How can you fix the thing
now?" he asked. IF l take those
spaces of yours, everyone will know
who had the cold feet -
Frank held up a comforting hand.
Don't worry" said he" ''The public
does not reason beyond certain
point me way we will work this is:
One of the spaces will remain mine
for a week or so longer, without the
card being changed. In the other
space your card will appear Then,
when the, public has begun to lose in
terest in my campaign-to think l
have the frigid eXtremities, in fact
your card will take the place of mine
on both sides of the car. In that way
the question will be settled to your,
to my, and to the publics satisfac-
ton"
"But you won't satisfy the public;
you have promised them the name.
However, do it your own way. |
guess you know more about this bust
ness than l. And, by the way, come
around to the house some night. The
mother and daughter have been ask
ing about you for a week or two"
Franks final card appeared after
the Gaines Peerless Preserving Jar
had made it's initial bow in the
space across the car. The Durand
card read;
THE NAME
of the man who had a good thing
and wouldn't advertise it was
Mr.. NOBODY
For nobody nowadays is foolish
enough to throw away such spIen-
did opportunity for selling goods as
rnodern advertising presents.
my boy" said Mr.. Gaines, the night