The San Francisco call., 1909-02-14
NEW LACE HOUSE
READY TO OPEN
Fine Establishment to Be Added
to the Heart of the Shop
ping District

With the opening tomorrow morning
of the D. Samuels lace house. in the
heart OF the new shopping district, at
O'Farrell and Powell streets, there will
be sdded to San Francisco's brilliant
array of high class shops one of the
finest stores devoted exclusively to
women in America. Not outside Of
New York will there be anything like
ii in its superb appointments and sew
eral exclusive features.
One Of the most notable of the inno-
vations in the magnificent new quar-
ters Will be a Louis XIV room on the
third floor. The walls are in white
and gold in faithful reproduction of
the classic architecture of the period
to the most minute detail. The floor
is a work of art in handsome inlaid
hardwood A Turkish rug of the exact
shade to harmonize with the other fur
nishings has been secured through
careful selection. Bordering the room
are mirrors and large glass wall cases
in which will be shown the dainty
lingerie that is to be exhibited in this
room.
On the second floor is another room
for the trying on of evening gowns.
Here the walls are in gray paneIs, the
only other colors in the room being
elECLLlC dEL BlODHS III @ltllS ana SOlh-
Daylight Is excluded from this room,
and it is designed to give the exact
effect of a ballroom, the gray color
being the only hue that will not alb
sOrb other colors. The room is hexa-
gonal in shape and a mass of mirrors,
so that milady may view herself from
all sides.
FINE FUR STOCK
The finest fur stock outside Of New
York will be shown with the opening
OF the doors of the d. Samuel company
Monday. Costly Russian sables. silver
fox, mink and sealskins valued at
thousands Of dollars viii be exhibited
in the large department. set aside In
the new store. In the basement Of the
building has been built a huge vault,
made of solid concrete 33 inches thick.
The vault will be used by the store and
by customers for a safe place for their
valuable furs
Art ware will be another department
in which the new Samuels store will
excel Hammered brass, carved leather,
baskets fancy embroidery and art
work Of all kinds will be carried in
profusion. The millinery department
too, will be an expensive department
The quarters set aside Tor the millinery
department command the finest light in
the building and are a perfect maze Of
mirrors and showcases. They will
probably be the most ample quarters
for millinery in the city. In connec-
tion will be an extensive showing of
artificial flowers for table decoration,
for millinery purposes and the many
uses to which these goods are being
put.
STOCKS ARE EXTENSIVE
In every department of the big three
story store the stocks are extensive and
the quality Of the very finest. Through
out the finishing is in solid mahogany,
even to the counters, shelves and stools.
The show windows of the new store in
O'Farrell street and in Powell street
will be a feature in themselves with
handsome panels of grained mahogany.
each panel carefully matched. The
firm claims that the wood work of these
panels makes theirs the handsomest
windows in any store in the United
States.
A handsome rest room for women
customers has been set aside in a well
selected section Of the store. Easy
chairs, couches and all restful conven-
fences for tired shoppers will be found
there Deft maids will be in attend
ance and during all the hours the store
is open tea and dainty pastry will be
served free to customers of the store
The D. Samuel lace house was
founded in San Francisco in 1852 and
has maintained its individuality under
the one management since its estab-
The D. Samuels lace house was
partner until his three sons, Louis, Ar
thur and Jacob joined the firm. The
architectural arrangement and the con-
struction Of the new store are of such
a noteworthy class that members of the
firm yesterday urged that especial
credit be given TO the architects and
builders.