The San Francisco call., 1909-08-13

slightly signs. The matter was referred
to the committee on resolutions.
G. c. Barnhart of Oakland read an
exhaustive paper on Advertising a
Subdivision" which was well received,
and in which he told of the benefit of
good advertising.
You, by varied experiences or hear
say, said Barnhart. have probably
| learned TO believe that some adver-
tisiRg does pay and that some advertis-
ing men do give square deal, and that
If you could get right advertising at
the right time you could profitably use
ii in your business. 1t is more than
likely, however, that you have found
more ads have failed than succeeded
and it may be that you have vainly
sought the reason why. / believe, how :
ever, and I think the majority of you
will agree with me that advertising
can be of benefit to the real estate
business, and that during the next 20
years ii will become an important
element to any very great success"
The banquet rendered the delegates
to the federation convention tonight in
Scottish Rite cathedral by the Oak
land real estate association was ono
Of the many pleasant features planned
by the local committee. More than 40C
real estate men were present and en-
]
vided by Gustav Mann.
MAYOR AS ToAsTMAsTER
Mayor Mott presided as postmaster
AS an Oakland real estate man he
bade the delegates welcome to the fes-
tive board His words that the feder-
alton gloried in the growth of every
city and hamlet in the state evoked
much applause.
d. w. Carmichael, in discussing the
California State Realty Federation
extended the thanks of the convention
to the local committee on arrange
ments. He complimented Oakland on
the fact that the knocker appeared to
be in the hopeless minority in the city
He traced the growth Of the federation
from its organization in Los Angeles
five years ago. At the second conven-
tion in Fresno the membership was
doubled. The same was true of the
convention in San Jose and again III
Sacramento last year. He would not
attempt TO say what the gain had been
at the Oakland convention.
The organization does not stand for
anything but fair, square, honest deal-
ing from man to man and is the foe,
the bitter enemy, of any man who does
not deal fairly with his fellow man.
said Carmichael
VOICE FROM THE SOUTH
William II. Garland of Los Angeles
spoke on Southern California" and
also praised Oakland for the cordial
reception rendered the delegates He
told of the public works of Los An
geles and spoke favorably of Governor
Gillett's proposition TO bond the state
for SIS, 600 600 for good roads. He also
commented on the fact that the cleo
ton in Los Angeles today made that
city a seaport town by absorbing San
Pedro. He invited the convention to
hold its next meeting in Los Angeles
Justice Harry Melvin won rounds OF
applause with his eloquence and adj
jured his hearers to boost for all OF
California all the time.
Let us never, never, never cast a
slur upon any part of this state. OPP
timism and enthusiasm should be the
watchword," said Melvin.
L Edgar d. Peixotto aroused the inter
est of the realty men in the Portola
festival to be held in San Francisco
October 19 to %.
Former Mayor w. r. Davis of Oak
land spoke happily regarding land and
water, and h c. Capwell discussed
E"Sand" in humorous vein.
/. II. Clay, president of the Oakland
tainingly on The Real Estate Man.
The convention will meet again to-
morrow morning at O'Clock. A recess
will be taken at II o'clock for a trip
around the bay. Papers will be read in
the evening and the closing business
will be taken up Saturday morning.