The Washington herald., 1909-05-15

/ Washington, the nations city. and
/ Washington. the business city. are con-
current propositions. which, II far-sighted
business men have their way. Will be
/ aggressively placed before the people Of
the United States.
The enthusiasm displayed by the newly
I formed advertising COMMITTEES" OF the
Chamber OF Commerce, which held its
second meeting last evening, Is the pledge
OF the success Of a movement to give
Washington its rightful prestige as a busi-
ness center-a movement which involves
civic pride, commercial judgment, and q
utilization OF Washington's uneoualed
opportunity for expansion as the Capital
Of the country
The meeting last night brought many
an advertising plan" 10 the surface.
founded upon the experience Of other pro-
gressive cities, and scores Of them will
be given extended consideration before
word is given to go ahead"
Three Points of Appeal.
There are three points Of view upon
which the advertising campaign viii be
based-Washington as an ideal place Of
residence. Washington as a Logical whole
sale and manufacturing center, and
Washington as a central point for retail
purchasers The latter viii be the most
direct point Of appeal from the mer-
chants standpoint. and Il is probable
'he hrst efforts at publicity viii be along
this line
As chairman OF the COMMITTEES. Isaac
Cans presided al last nights meeting.
Inc discussion Ct the campaign was en-
urely Informal Joseph Strasburzer pre-
sented the idea OF great autumn fes-
tival. on lines OF the New Orleans Mardi
Gras. as means Of attracting visitors.
An automobile parade. a feature eDtirerv
new TO the city. would prove 4 potent
attraction Mr. Strasburger believes the
returns would De definite and compen-
satory.
he also advocated a system OF adver-
tislug cards. stating briefly a few 'eoSent
arguments and telling facts. 20 be insert
ed IN every business letter leaving the
confines Of the city
Methods OF reaching the great rural
population around Washington. OF pre-
senting business arguments With system
stic persuasion 10 them. were advocated.
The committee makes a public appeal for
suggestions on this point.
Civic spirit must be aroused 70 the vital
nature OF the campaign. declared all the
speakers. A cooperation and unity OF all
the business forces Of the city must be
gained No one commercial element can
bear the burden. When the COMMITTEES
presents a definite outline OF its plans
20 the Chamber OF Commerce II VIII
urge the necessity OF a united front on
Washington's part
Maj Judson n Booster.
Mai. William V. Judson. the new e.
gineeT Commissioner Of The District. pre-
serted incisively and clearly TIE attrac-
tions Of Washington from the national
standpoint in letter which he wrote
70 siT. Cans
When I was ordered 10 Washington"
said Aaj- Judson. 7 was surprised By
tHe numerous inquiries received from
persons in my last home. Milwaukee. in
dicating that the Capital was IN the
thought OF many as a place o. future
permanent residence I do not think resi-
dents OF Washington have any conception
OF the extent 10 which this thought is in
the minds OF people all over the country.
NO ttiirs LlAF - 80 Tree GEO4l ETdEf q 5
Washington, and IN the term graft 7 in
clude favoTitism. willful extravasance.
and official neglect resulting in waste.
I do not believe that in any way can
you appeal tC a greater number OF 10
more desirable people 10 come 70 their
Capital 10 reside than by frankly recog-
mixing ouT advantages and advertising
them. and always We can say, IN add
tor, that while enojyinE these advantages
We are taxed less than residents in other
cities because pride in their Capital in
duces the people Of our country 70 sub
scribe a dollar for every dollar that =
locally raised.
Advertise the city, and Washington
viii soon be another Paris OF Berlin: fail
TO DO so. and II VIII take strangers much
longer to discover the profit and the
great pleasure they viii find IN dwelling
in your midst"