The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1909-09-03
PROMOTION WORK
BOOMING ALONG
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Continued from Page One.)
may be obtained by unpleasant means,
such, for instance, as the recent strike.
1t is probable that several hundred
thousand more columns of newspaper
space have been given TO Hawaii with
in the past few months than ever be-
fore During this period, the Pineap-
pie Growers Association has been con-
Quoting a well organized and effective
campaign of publicity, their attractive
advertisements appearing simultaneous
ly in the leading monthlies and week
lies throughout the country. Clever in
terviews and general write-urs also ap-
peared in the daily press.
The development of Hawaii as a
military stronghold is also attracting
attention the world over.
The Hawaii exhibit at the Alaska
Yukon Pacific Exposition is proving a
great factor in rousing the Northwest
TO the attractions and advantages of
fered by the Islands.
During all this time and for several
wears past the Hawaii Promotion Com
nittee has been steadily carrying on
its propaganda. "Hawaii for health,
pleasure and profit" being the slogan
adopted until at last ga trip to Ha-
wall fad has been developed and in
asmuch as every visitor returns TO the
mainland an enthusiastic booster for
the Islands the ripple of discomfort
with less pleasant surroundings IS
spreading and those living in the lands
of hot summers and blizzard winters
are coming to realize at last that one
does not have to succumb to sunstroke
or freeze to death in order to enter
Paradise, the modern way of getting out
of the Valley of Discomfort into the Land
of Happiness being afforded by a trip
TO Hawaii Once bare and cherries
Diamond Head is passed, region OF
enchantment is before the traveller and
what is best of ALL there will be no
disappointment, for Hawaii never disap-
points.
The activities of the committee have
been many and constant during the
past year and it is a pleasure to be
able to report that in no similar period
have the evidence of success been SO
thoroughly satisfactory.
The distribution of folders during
the past twelve months included:
$4,000 Primers.
$4,000 General folders.
$4,000 Aloha postals.
$4,000 Special.
10000 Guides to Honolulu.
10000 Guides to Kauai, Oahu, Maui
and Hawaii.
$4,000 Climatic leaflets.
$4,000 Agricultural folders.
4a+ol of about orr mn ar I'd
Of 1000 pieces per day for each day II
the year, these have been distributed
over our counter, by mail and express
while large shipments have been made
to the mainland by freight and ,theI
carefully redistributed.
While this distribution represents I
large expenditure and is all that oul
means has permitted, we could, will
/ advantage, place ten times this number
of folders annually and then but par
| tally cover the United States an6
! Canada
Besides the matter enumerated, we
have sent out about $4,000 copies OF
our weekly news sheet, 10000 circular
letters, $4,000 postal cards, besides sew
eral thousand copies of marked papers
! These have gone all over the world.
There is not a public library in the
| United States or Canada, not an Amer
lean Consulate even in the most oui
of the way place where the latest in
! formation concerning Hawaii may moi
f, be had
With each edition, we have en-
deavored to improve our folders, not
| attempting anything in the way Of
elaborate expensive souvenirs but con
| fning ourselves to attractively illus
trated, carefully edited pamphlets con
tanning just such information as ex
| perience has taught us that the public
| is seeking.
Among other special publications re
| Gently got out is leaflet in English
! French and German which we are dis
f! tributing at Colombo with good effect
We believe this particular piece OF
| work will materially increase stop
overs on the part of transpacifc travel
from the Orient.
|, Fred Haskin s intensely interesting
description of Hawaii we had printed