The Idaho Springs siftings-news., 1909-10-02
Studebaker-FlanderS II

JVuuVUOAVl-llQ
The Greatest Automobile Value
the World Has Ever Seen
HERE'S THE ANNOUNCEMENT
for which the world of Automobilia has been
waiting SO anxiously-hoping dreadng
cording the individual was buyer seller
Of motor
WE HAD INTENDED KEEPING SILENT
about this car for few weeks yet-untn other
makers had had their say-untl they had all
sprung their sensations"
BUTTHE MAGNITUDE OF OUR PREPARATIONS
the purchase of several factories by stude-
baker interests represented by the EMF Com
pany of Detroit set trade tongues a-wagging and
information as to the car that was to be produced
on such tremendous scale began to leak out.
DEALERS ANXIOUS TO GET THE WINNING LINE
began inquire the Studebaker plans for
next year. They were insistent for. very natu-
concern il Studebakers were to have the great
line that had been reported No man likes to
the Victorious.
CUSTOMERS EVERYWHERE WROTE
in this Vein: II studebakers are going to build
it." Thousands of these writer's have dealt
with this old house for years-some Of them
them the studebaker name Justly adds to the
intrinsic value Of any car.
IN VIEW OF THIS ANXIETY
the part of friends decided II would
be unjust to dealers and prospective buyers to
longer withhold information to this
parable models, studebaker.Garford 40" and
Studebaker EMF go"
SO THE CAT IS OUT
slider the source of this cars origin. Then COM
pare IL with other Sensations" recently
false alarms.
Observation-Disclosures "2e"
iected because 'e IL Was bseSed that tha alone
would be the strongest guarantee Of its quality
to any at all familiar with the history and
the personnel of the automobile industry.
sTUDEBAKERs STAND SPONSOR
for the product-the entire output will be
your guarantee that the car will be Of sterling
quality throughout-studebakers could not af.
ford to lend their name and reputation based
on 55 years OF upright dealing to any but an
honest product
FLANDERS WILL MANUFACTURE
this product. What could we say here that
would add to his fame as a manufacturer? His
has been the most wonderful record in this won
derful business 1t has been succession Of
triumphs-a repetition from year to year OF
considered impossible-that other makers now
call marvellous. EMF go" which attained
the most popular car on the market, was sum.
cient to establish Flanders for all time.
JAMES HEAsLETT DESIGNED
up to the time he undertook this commission
had never set ms aahd n nor 1n ms talent to the de
of the best known emanated from his brain. He
one from which have evolved all later models.
Heasett doesn't know how to do cheap work
in the sense that the term is generally used He
simplifes and he knows how to design parts
to manufacture to the best advantage-there he
is unsurpassed by any.
Is 200 ST '.2o's" WILL BE BUILT IN 1919
We realize that these figures will be almost In
credible to persons unfamiliar with the re-
sources of Studebakers and the ability OF Flan-
ders 1t is a simple statement of fact. That the
old ultra conservative house of studebakers
and not some young and inexperienced concern
stands back Of the statement ought to give
1t par value. We know it will.
THIS QUANTITY WAS NECESSARY
size and quality at the price II made in smaller
quantities The tremendous Overhead" expense
Of equipment and distribution would II saddled
onto a lesser number of cars, make 1t necessary
to add rs to SO per cent. to the price. We can
not build much better than others do for
the money in lots of 5000 to 5000 But by dis
tributing the overhead over rs, 900 we have
been able to set the price at $3.50.
COMPARE THIS CAR WITH OTHERS
Listed at 500 to 5000 more. Add magnetic to
those not eQuipped-we believe automo-
bile is complete without first class msgneto-
and you will find that, aside from the difference
in price. there is no comparison in value We
didn't intend there should be.
THIS IS FULL GROWN, MANS SIZE
magnetic equipped. four cylinder car-not a four
cylinder toy a one-lung makeshift.
WE HAVE HAD 1T IN MIND SEVERAL YEARS
plans could be matured for its proper manufac-
ture and distribution. No concern would dare
attempt task SO large a. this until proper ma
chinery not only for making but for marketing
the product had been perfected and installed
That time has arrived.
THE DEMAND IS ALREADY THERE
this we know. 1t only remained to perfect
organization to properly take Of it and
to extend to buyers that uniform courtesy and
prompt attention that have made Studebakers
that studebaker representative wherever you
0nd him. breathes the spirit OF the whole or
sanization-ts sort Of beacon Of safety to all