The San Francisco call., 1909-10-24

incb all wool. CSC: rough silk worth
65c at 3sc: 81 and s1.25 silks, all
75c yard: $50 silk, 95e; loo pairs
white wool blankets Is off regular
price sale this week of sheets, COM
forters and spreads. speciai lor
Monday: Girls s5 rain coats, Sl.so
while they last.
EMPORIUM FEATURE THIS WEEk-
What one woman did: 1t is always
the simplest things in life that 1t
lakes the creates minds to discover.
A little woman way down Soutn
IN Mississippi has perfected a scheme
which at first seemed very simple,
but which was Immediately taken
up by the best people in the east
II was shown the greatest favor oy
the big mercantile establishments
John Wanamaker's in New York;
Marshall Field & Co.'S of Chicago,
and a number of other large firms,
including Siegel- Cooper's. They
saw how clever it was and immedi
ately introduced it TO their patrons
Their interest was no less than their
patrons. however, and they could not
I'll orders fast enough.
You may wonder what took New
York and Chicago by Storm We
have said it was A simple thing, and
so il was. A little bottle OF harm
less looking pink fluid resembling
water has the magic power of re-
producing pictures on anything
wood. leather, cloth. paper. silk,
satin. linen. cardboard or even fancy
leaves. IT viii take a simple news
paper cut or more interesting still,
a colored supplement. such as shown
in The Calls front page every Sun
lam ont 81
eagerly looked forward to by the
children. Fancy work can be made
by a simple application of the fluid
TO the picture and by a slight press
ing with some other object. such
as the bottle that contains the fluid,
and the picture is reproduced ac-
curately in every detail and is soft
CT and richer in appearance by far.
than on common newspaper.
san Francisco is wildly enthusi-
astic about the Spanish Dancing
Girl and Billie Burke's head. which
appeared in The Calls edition few
Sundays past. These pictures make
the handsomest pillow tops imagin-
able, as the soft colorings produced
by Mr.. Rogers are wonderfully
brought out and as wonderfully re-
produced.
The Call has always been a pop
ular paper. but the Sunday editions
IN particular are being madly sought
early each sunday morning. to make
al kinds of Christmas gifts with
this new magic fluid.
Mrs. McKeel. the woman who in
vented il. is now showing it in this
city at The Emporium. 1t is mex
pensive. only sec a bottle, and what
wonders il will do, Place cards,
tally cards. sofa pillows. pictures.
panels, scarfs. handkerchief boxes,
etc, can all be wonderfully embel-
lished with pretty colored pictures.
This is another invention which
viii make art a simple matter and
an inexpensive luxury.
O'CONNOR. MOFFATT d CO.. in half
page announcement, tender a varie-
~ of special buying opportunities
for the coming week. Two special
sales and an array of extra values
in suits. undermuslins and raincoats
punctuate their otherwise attrac-
tive displays Of beautiful new mer-
chandise The two special sales
comprise an offering of Paris models
and pattern hats, including the high
class tailored styles from $40 to S175
at 25 per cent reduction This with
a special sale of regular 81 silks,
such as Satin Cotele, Phantom Mes
saline and Pekin Peau de Cygne at
65c a yard. complete the sale items
offered. Two more of their unsur-
passable tailored suit values. one
of special merit made of dark mixed
herringbone stripe at s25, and two
OF broadcloth and Bedford cord al
S35. are the suit attractions An
extra fine window display of medium
priced undermuslins. A word on their
expert corset fitting. A new line
Of fibre mating screens and shirt
waist boxes. A striking display OF
new furs and caracul coats, and the
gorgeous display of new French
hand embroidered shirt waist pat
terms and rich band trimmings "a
be found in the main aisle, should
make very busy week for this old
established house.
III. LIEBES & Co. I67-177 Post street
never before offered such a large
and complete stock Of fur coats,
Russian pony coats. fur lined squirrel
coats and cloth coats. fur lined. as
they are showing this week, at al
prices. Fur neckwear-a stock SO
vast as TO make selection easy
Sable squirrel sets, $3.50 up Jar
mink. $50 up. Black lynx, s35 up
Mink animal scarf, $40 up; muffs to
match, s25 up New goods arrived
and Will be shown this week in the
cloak and suit department. Dresses
at S25, in serge, broadcloth, diago-
mai prunella cloth Walking skirts
at s., s6.75 and $3.50. A special this
week-Silk Petticoats, So
HALE BROS. Market and Sixth, show
for the first time this season Women's
moyen age. one piece wool dresses
at sl0.75, sl275. s15 Madame Tan
nette viii demonstrate the c. b. La
Spirite" corset. sold at $3.50. 81
s2-75. 5000 yards embroideries, al
lengths, from AZ to 60 yards, SC. 10c
l5c. 25c. 4Sc 9Sc, s14S, S2.9S: value.
formerly 81 UP to $3.50 yard. Styl.
ish hats in the millinery department
SO; IS willow plumes for $3.45.
A sale this Monday Of Mason.
Vile muslin underwear for winter
gowns. 81. sl.25. $3.50. Chemises
soc; drawers. sec, and 81 corse
covers, sec. See page announcement
for further offerings
PHILADELPHIA SHOE CO.. S25 Mar
ket street-Womep' gun meta
swagger blucher extension soles
$3.50. Women's "Astor" pumps. pat
ent colt, $l.45. Womens vici XII,
dress and walking shoes, all STYLES
and sizes, 81. Boys Sampson col
school shoe. 81. Girls dress shoe
new shapes, sL25.
RANsOHOFFvs. 23O Post street. TO
Monday. October 25, first showing o
the latest midwinter fashions. con
SistfnR Of gowns for receDfiou bal