Los Angeles herald. [microfilm reel] (Los Angeles [Calif.]) 1900-1911, 1909-04-04
COLLEGE TRACT
MAKES RECORD
ENJOYS GREATEST BUSINESS
: IN HISTORY
Plants $4,000 in Palm Trees, Contracts
with Gas Company to Build Three
Houses Weekly and In
creases Capital

The College tract of the Los Angeles
Investment company is one of the
busiest places in the city these days.
The month just closed was the biggest
in point OF building and actual returns
ever enjoyed in that section. and the
company has made preparations for a
vigorous building and real estate cam
paign this spring and summer.
There have just been planted at the
College tract $4,000 worth of large palm
trees, and the Los Angeles Investment
company has signed contracts with the
gas company to have all houses sup
piled with gas. Another Improvement
which has added to values in that tract
is the completion of $4,000 worth of
sewers.
The first street to be built in the
tract, Gramercy place, is now re-
plete with one mile of new and mod
ern bungalows costing from $4,000 to
$1,000 each.
A remarkable feature of this street
is that every lawn in the mile 'front.'
age is in with blue grass and is being
taken care of like a park. The houses
on this street are built on every other
lot, leaving a lot between each house,
the alternating lots, like those occu-
pied, being planted to grass and culti-
waited, The landscape effect of the
whole is considered the most beautiful
of any similar proposition in the state.
Wilton place, the newest street to
be opened in the College tract, has now
ole-half mile of houses already COM
pleted. A full mile of houses will be
completed within the next three
months. There Is employed there a
force of over 200 men, and eighty-seven
houses are up in the College tract or
under way. All of these houses have
been sold for occupancy.
Must Build or Forfeit $500
notable fact concerning the up
building of the College tract is the Los
Angeles investment company has
signed a contract with the gas COM
rany to build three houses a week in
order to get gas, or forfeit $4,000.
The Los Angeles Investment COM
pany is increasing it's capital as rapid
~ as the growing needs of the tract
demand. The present capital is 81, AGO.
900 net, and the company expects to
expend over $3,000,000 in improving the
College tract. comprising 100 acres, of
which one-tenth is now built up.
Eleven stores are now doing business
in the tract, and theater is giving
performances. One of the best car lines
in the city passes through the tract.
the Grand avenue and West Forty
eighth street, intersecting all of the
streets or paralleling them.
President Charles A. Elder of the Los
Angeles Investment company says that
the popularity and beauty of the Col
lege tract have induced officers of
street Identification from all over the
country to visit the tract and take
notes so as to be able to copy the
artistic College tract at home. There
are in the tract at present sixteen parks
and every effort is being made to still
increase the beauty and consequently
tile value of the property
Only Eighteen Months Old
This large and handsome suburban
section has been built to its present tx
tent in eighteen months. In the fall of
1907 it was a series of bare fields; now
1t is one of the handsomest residence
tracts to be found.
= The elements of it's popularity are
these:
1t lies on level, fertile soil with
nothing to obstruct the fresh breezes
from the ocean or the view directly
north to the mountains; it has excel
lent car service. via the Grand avenue
lire, an. soon will have the through