The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1909-08-14
GETTING AT THE TRUTH
Cocoa-Cola People Prove the Perfect
Purity of Their Pleasing
Product.

Would you take away a woman's
character by gossip unless you were
sure of what you were talking about?
Have you any more right to attack
the character of any article of COM
merce unless you know actually-not
by hearsay, but by actual proof
that it is what you say it is? Do you
realize that when you say or believe
and repeat untrue things about such
an article you are unwarrantedly
robbing the makers of that article of
Just so much of their just and honest
trade?
Yet people occasionally (not fire.
quently, because most people are
properly informed), through ignor-
ance or malice say that Cocoa-Co!a
contains cocaine. This IS absolutely
and unequivocally untrue. The re-
ports of world-famous chemists. ana
even of Government experts, have
disproved this malicious falsehood
time after time. Yet dishonest COM
petitors of the Coca-Cola Company
continue to revive it through the me-
dunn of sincere but hysterical or to-
tally ignorant people whom they have
used as mouthpieces.
Why, it is easily shown how
ignorantly some of these attacks are
made when the mouthpieces speak or
write of the beverage as COCOA
COLA instead of COCA Cola.
When anyone writes. prints or tells
you that Coca-Cola is a. harmful,
notwithstanding, or dangerous
beverage for young or old, you can
put it down right then and there as a
falsehood arising from wicked malic1-
BUSINESS or absolute ignorance. II you
have an opportunity, tell them to have
Coca-CoIa analysed by any honest
competent chemist. then to submit
this analysis to any honest, capable
physician and get his statement as to
the wholesomeness of Coca-Cola- Inen
let him send to the sGoca-Cola Conn
pany at Atlanta, Ga, and get free)
copies of analysis made by chemists
who know as much in a minute as
Coca-Cola's detractors know IN
year-chemists who are scattered IN
cities from the Atlantic to the Pac1fic
and are famous for their scient1flc
attainments.
Then when they've spread these
facts before them, tell them they
ought to go out into the highways
and byways and frankly acknowledge
their mistake and then apologize TO
the Coca-Cola Company for fHchlng
their character.
Just as an example OF the many
statements the Coca-Cola Company
have on file regarding its delicious
beverage, read herewith the follow
Ing analysis of Coca-Cola:
Chicago, April Is, 1907.
We beg leave to report to you the
result Of analysis of Coca-Coia. We
purchased in he epen market an
original package of one gallon OF
Coca-Co1a. The contents of this jug
were submitted to a very careful ana
exhaustive analysis fcr cocaine and al
cohol. and we failed to find any trace
OF either Caffeine Wa1 found to the
extent of q of one per cent. The
amount of caffeine Contained in one
ounce of Coca Cola Used for making
one glass of the prepared drink. is less
than cne-half that S contained in
cup of coffee &C average strength
Very respectfully submitted.
THE COLUMBUS LABORATORIES
Per J. A Wesener-
And don't forget while you're read
ing this that it is because mlllions OF
people like Coca-Cola that it has
aroused the envy of inscriptions
competitors Why even the arrow de-
sign so long used by the Coca-CoIa
Company has been initiated by adVer-
vertisers, who have gained the mis-
taken idea that it is the advertising OF
Coca-Cola that has made it so popular
instead of its deliciousness and Whole-
someness. For you never tasted any
thing more delicious and refreshing:
1t is a prime thirst quencher ana
leaves the incest taste of anything you
ever drank at the soda fountain