Mountain Home maverick. [volume] (Mountain Home, Idaho) 1906-1911, 1909-12-23
BRADY GETS
BIG BOOST FOR IDAHO
How Idaho Secures Priceless Advertising
Through Efforts of Three Wide
Awake Boosters

TO what ends real booster for /
Idaho viii go to advertise the re-
sources of his state is found in the
story of how three from Boise scored
a coup over the great daily papers of
Chicago during the recent land con-
gress in the Windy City" held UNI
der the auspices of the Chicago Tri-
bune. and secured through the col
ums of the Chicago papers advertis-
ing, the value of which il would be
folly to attempt to even guess
The three oncerned We're Governor
Brady c. j. Sinsel of the adver-
Using committee Of the Boise Com
mercial club, ana Reilly Atkinson. the
clubs secretary. The congress. be-
ing conducted by the Tribune. it
was not surprising that all Chicago
papers gave il little or no mention.
while the Tribune's column swere
filled with the stories of the won
derful progress of the west and par
ticularly of development i'm south
ern Idaho.
While the good work OF the Tri-
bune was gratifying TO the three
mentioned they wanted more adj
vertising for the Gem State GOV.
Brady from word received of the
congress from representatives Of the
state. and through the Chicago
papers, felt that more advertising
could be secured for his state. while
sinsel and Atkinson. more closely
they were overlooking something
The result was that the three set
about to get more advertising for
Idaho and it was then that the plan
was entered into by them that gave
to the poor children of Chicago a
taste Of southern Idaho's luscious APP
pies and which gave to this section
perhaps the best advertising it ever
had. for the stories Of how Idaho app
Piles were distributed TO the poor
, filled columns Of the Chicago papers
and found their way into print in
many dailies throughout the coun-
try.
scheme Works Wen.
] sinsel and Atkinson talked over
p the plan and teleeraphed Governor
: Brady The chief executive entered
s into the scheme at once and carried
4 ont his part by teleeraphing to
{ Mayor Busse pronerine Idaho apples
e TO Chicago's poor II was story
F. that no paper could overlook and
4 without knowing that a harmless
S plot had been concocted against
b them. the Chicago papers grabbed the
f news some printing it with illustra.
t tions Ia less than an hour after
d they had completed the details OF
+ their coup. sinsel and Atkinson had
the satisfaction Of reading in the
evening papers Of how the poor
z children of Chicago were to re-
;. ceive samples of the best apples
y grown from the Gem State Of tn,
mountains
The Chicago News illustrated tho
J following story with the three column
cut.
Idaho Apples For Orphans.
This was certainly apple day" il
so far as Chicaeo's orphans and hal
orphans were concerned. All owe
the city they are munching the re,
fruit with a zest and gusto know
only to a lusty child. and. verify. thu
smile upon their youthful counter
! ances stretcheth from ear to ear
! And Governor James II. Brady o
Idaho is responsible for all this hap
piness The following telegram tell
! Is own tale
! Hon Fred A. Busse ln behal
Of the people Of Idaho. ] desire 4
present to Chicago orphans through
! you and the United Charities. 300
apples which took first srand proiz
AZ the National horticultural Con
gress Of 1909.
JAMES II. BRADY.
Governor of Idaho
And the apples have been distri
buted 1000 of em- TO the chill
3ren Reilly Atkinson. Governo
: Brady's personal Representative q
the land congress in Chicago. at
tended to it today with the assistanc
> Of Sherman S. Kingsley. superinten