The herald-advance. (Milbank, S.D.) 1890-1922, 1909-10-01
Studebaker- Flanders u

H BEST BRAINS in THE INDUSTRY
a are en ngagsar1 in ., the e production p'snts Snst OF s,, the s ST Is.
manufacture have been purchased-for If we
would avoid all chance Of delays and disappoint-
ments to buyers we must depend on no outside
concern to furnish the smallest part. Every
part must be made in our own factories and I'M
der the watchful eye of Flanders.
TO MAKE THE Low nc POSSIBLE
it was necessary also that there enter In no
intermediate parts profit. No concern making
an assembled car can hope to compete with this
Of several plants-among them the s%plendidly
equipped De Luxe factory at Detroit, a forging
announce our plans a few weeks earlier than
intended. 1t suits US all right-but-
OUT OF CONSIDERATION FOR COMPETITORS
we intended to keep silent yet a while. Deiv.
cries will not begin until January. Besides. We
realized that the announcement Of such a car
have the effect Of an explosive bomb on the
market at this time. We had no desire to pre-
cipitate anything, but our hand was forced.
THIS CAR WILL BE THE SCREAM OF 1910"
said the first dealer who was let into the secrs<
and II dealers can't pick winners who can?
IT WILL BE A REPETITION OF emil "3o' HISTORY
the greatest sensation-the greatest success
from every standpoint ever sprung in this IL
dustry up to date.
OF COURSE 1T WILL BE DAMNED
by rivals. But damning doesn't hurt. No car
ever was damned as was the EMF "3o." now
known as Studebaker EMF $50" They said
we would never be able to make them at the
price--we did: Then they said deliveries would
Ss ds'e cf ovnerp! BANNING as a day doe soT1 hurt. to N
they never damn dead ones.
STUDEBAKERS ARE THE WORLDS LARGEST
makers OF motor cars-many times over. Yet
we cannot hope to supply the whole demand.
And as cars sold under the Studebaker name
are always first choice, persons who are unable
to get them and must buy some other are natu'
rally disappointed-and often sore.
THERE IS CERTAIN TO BE A SHORTAGE
of every Studebaker model in 1910. We know
the studebaker name 1900 cars, gasoline
alone. will be made in 1910. That sounds big.
but this is a big country and the name stands
high over every mile Of it.
ONLY 1000 observation-disclosures
Americas standard high priced car-have been
iicly announced, nearly 200 are already under
order. For several weeks we have been aware
that there will be a big shortage of this model.
but it is too late to change plans now. The only
thing for you, If you want a car Of that type
seven passenger, $4,000, with standard body
livery date set.
''DIVIDE WITH THE BUYER
the saving s39snsg, we s, effect sat,i by g our sup superior ;t -, method o.
to all studebaker operations-the explanation
of our policy Of small profits per unit on quanti.
ties Of cars. No other manufacturer is satisfied
with so small a margin. Most of them do not
know. within several dollars, what it costs to
make an automobile-and they set a wide mar
YOU HAVE BEEN PAYING FOR wAsTEFuL METHODS
ever since the inception Of this young industry.
we nave ludI. luis Is an luOOStY
now-not a game.
STUDEBAKERs, WITH ALL THEIR RESOURCES
financial and otherwise. would have hesitateA
to launch a project as big as studebaker-F7an.
ders "2o' under the conditions which until with
in a few months have prevailed in the automo-
bile industry-or rather Game. The basis on
which the business has been conducted was
foolish. fictitious and false. It was fair neither
to maker nor nuyer-most unfair to the dealer.
with one wildcat concern after another. ho
never handled the same line two years in sue
nQCCiNn-novor knGW who n ~4n. nAH~--~.A
to find any one to stand back Of the so-calle1
guarantee" he had given with the car.
HOW DIFFERENT NOW
when you can buy any type of car your needs
dictate or your purse can afford and have be-
est creation-Studebaker.Flanders "2O"-com-
gletes the line: Here are brief specifications.
information about this or any other studebaker
model write your nearest branch. Whatever
you do, get your order in-or don't berate u
use. when you will want 1t badly.
KOTOR-4 cylinder, cast en- bloc. valve. !, :, !. ia. 49,
large; 20 horse power at normal engine speed !. ~ e1@e
.aG Hc =. feed' similar to the successful E-N-1
cooL1NG-water centrifugal pump, similar to EMF.
NEUTRALITY-SUSPICIOUS. Garford type hand.om. aud enoiepA
i. 70 ss:S' 1856 i ss a.s ssss, 1 ss a. not s' : :cs sP !, STINT
ss;;;s Consuming p'.s: s,s''s gears ss:' On 's sss:: cav. ..'a Of 1 :,,sS5s
;; i !, EMF; : SINGLE ' sa'ss9..; 'e' 'ss' Enclosed. IN e '. ma
WHEEL BAsE-lo inches-m.rk that.
"hfi oax osss snsrs syss; s. s. ,1en 9,s sls~e ass; ,a : scs. wheel: :.1
IR ns@asfi,i:. , SST Ipns , ..,h , ainxy cars that 60 SoSsanso'~
TRAME-Pressed steel.
'0D :sss: - Is; !:ss: .s ss:. y ,s ~ :,s ssHs: =. p, ;:s! s:;:::: q. ; ":
n BRANCHES:
SIS SIS; ;ES,ss s. $ E:z$$Es|E;EE 3 E. + E|$E|; S. 8