Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1909-12-04

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Before February Fl
LEST THE PUBLIC TAKE TOO SERIOUSLY the re-
ports diligently circulated by esteemed competitors
and swamp us with orders for immediate delivery of EN-
F"3O" cars deem it advisable make definite state
from that of other concerns who have raised price of
their without giving prospective buyers due notice
1T MAY BE WELL TO EXPLAIN at the outset the con-
ditions which obtain and the results that must accrue
we arc in position this without injury to ourselves
while others for that will be obvious just as
anxious keep themselves things they know.
DURING THE PAST SIXTY DAYS prices of several
makes OF been increased $50 5000
ous1y advertised prices Some of these have been publicly
announccd-norc have It's rather difficult situation
to handle and some don't know just how to do it
without admitting deporabe lack of foresight or limited
financial backing.
WE ARE NOT cR1TIc1s1NG those makers who have
raised the price of their most they had no
choice in the matter. Tried compete with our match
organization and acties-set their price to try and
meet ours-and simply couldn't, that's all
OUR FACILITIES ARE NOT EQUALED by any others
in the industry Nor our distributing organization which
places the hands Of the for about half what
other makers make the transfer from factory
to ultimate user
IT'S RATHER SURPRISING BY THE WAY, that
automobiles lo up they go. Fact is there foun
daton for those predictions and the wseacres weren't
wise to the situation Based their predictions the
E-M-F"3o" had pace and of course. others
must follow it. Well. can't follow. you know, unless
you have just fast conveyance-that is you may
follow, but you can't keep
THAT'S WHAT'S HAPPENING NOW to most of them
1t will happen more-better bear that mind before buy
ing with less financial backing less stability and less
reputation than Sudebakers, which goes with EMF30
Your guaranty Will be worth the paper ITS printed on
you know when the that Assembled your is
But anticipating
THERE ARE SEVERAL REASONS for the increase of
prices and, you will be able to apply your judg-
the matter we'll tell you the important
of which may force about February 1st to
add 500 to the price of Studebaker-E-M-F-"80"
bes of all kinds this than before Last years
shortage nothing by comparison. And every day
You will when you go buy car-tha is to say a car
with any reputation back of it, and sensible business
man you'll hardly consider other
COULD YOU READ OUR CORRESPONDENCE of the
last neutrality-suspicious. from thousand dealers
anxious to handle the Studebaker line you'd appre-
ciate that there exists today condition almost un-
paraeed IN commercial history And the condition grows
more acute daily
WON'T BE ONE CAR FOR EVERY FOUR prospective
buyers That's the estimate of the inorrned-its our
finished during which he travelled $4,000 miles and visited
every important centre state in the Union
dltlon is unprecedented.
o11ONlAGE ALONE WOOLD BE SUFFICIENT grounds
tor increasing the price of like EN-
doesn't mt IN with our policy. On the grounds
could have sold all the EMF"30" 81 500 from
the rsalways has been four times great as
supply for this But entire plan on guam
tity production of quality with margin small
to place the price where will quantity
demand.
SECOND REASON is MORE IMPORTANTLY brief
tollows Eightenths of the automobiles built this
country are what known in the as assembled
cars hat to say the various parts,
MISSION frame, aes, steering gears bodies
6y the concern whose name-Plate appears the
Only investment the so-caed manufacturer" has is big
assembling building-or she'd He pull out" of the
automobile business at short notice. take his cream
him ahd-weI where the buyers of his get off at is
the unanswerable question
DEMAND FOR PARTS" EXCEEDS SUPPLY several
times AS result these "asscmbers" have for
months past been bidding against each other parts
Think of that-and trying the to compete
with facilities such have What's bound happen
is to predict.
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