Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1909-12-20
The HISTORY OF A
TRADE Mark

VI tHe HIoutH UT eye, VI pcCuliaT III
tonation OF the voice may be the dis.
| tinguishing mark.
A trademark Is the symbol of in.
dividuality; the Identification mark
, OF merchant or manufacturer. The
United States protects this mark"
Ivy copyright
| A cpat-of.arms was formerly the In.
sigma OF badge of distinction. of merit
and of quality.
Heraldry Is not used as largely as
In former timcs--but a trade mark"
to represent an article Of merit IL uni
versally used.
Designs may be either fantastic or
Illustrative.
The symbol below Is THE House of
Staples" trademark.
The Ave points OF the star were de.
signed to represent the Ave principal
distributing centers. "a sixth Has
since been added.)
The star is enclosed within a circle
which indicates that the distribution
from the five points covers great
extent Of territory.
| Tho confer and eacb nj tho avo
points of the star IL fastened with n
staple"
| In the commercial world "stap,c" 10
applled to nil articles recognized ma
the standard of vaIue
'The House OF Staples" Is therefore
the trademark pecuijar,y annronriate
to this business
| "Tbe uouso of s,an,o." a. n dovo,,,.
mcnt and a product of the Golden
West. founded I'm 1874
| It's cxpansion has measured tho
growth OF commerce. On the Pacific
4 Coast.
| Point by point the business has nd.
yanced until today there are six main
| points Of distributiop whore who,o.
sale stocks are carried.
San Francisco and Ios Angeles
Portland-Seatt,e and spokane and
Honolulu
THE House of Staples" rcprcscn,.
atiyes canvas tho cigar ,rodo os tho
entire Pacific Coast
In every CITY and bam,c, tho doc
trine of "staples." with nil n means
to dealer and consumer 10 beipp Arm.
~ established
The House of Staples" has the
largest independent cigar businoss 4,
the United states.
A tremendous ,urch,.,ry ,ow,r
renders n poss,b,e IN own s,ock In.
trade very close TO cost of manufae.
ture.
To buy right IL the frs, and i'm.
perative requisite. That reouircs
broad avenues for distribution.
The very best goods in tho world
Will not sell tbemselyes-thev must
become known. must win the favor of
dealer and consumer--then only do
they become "staple."
To sell right II was found neces4arv
to establish an extensive demand for
staple" brands This was accom-.
plished by opening retail stores where
the consumer could become acouaint.
ed with both staple values and service.
by operating sufficient number of
retail stores "The House of Staples
brands are widely distributed.
These retail stores sell The House
OF Staples" brands almost exclusively.
This has proven to be the most prac.
ticable and at the same time the most
direct and effective method of adyer.
Using.
"The House OF STABLES" idea has
been developed to maturity through
the operating of retail stores.
Price has not been the selling fea.
ture. In most cases our prices are
no greater for high grade goods than
is obtained elsewhere for medium or
poor goods.
'The House of Staples" feels Justly
proud OF It's growth and expansion. its
Ell Client organization, its measure OF
success.
At each point and In every depart
mpnt thera aro man NJ ovuoriopca