The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1909-12-28

supply and low rates at which these
are supplied. And right here I walt
to say that we, in Topeka, are proud
of the success we have met with in
municipal ownership of public utili-
ties; we have most excellent water
supply system and street lighting
plant.
"a city should point out the high
tone of its citizenship, its churches.
Y. M. c. A, social life, clubs, secret
societies. its places of high class
amusements. its parks and play
grounds, all of which go to make
your city good place to live in, a
good place to buy in and good place
if you please, to die in. If our indi-
vidual citizens have plenty of civic
pride our Commercial club will be the
means of concentrating this individ-
ualism into a solid whole and thus
bring into being those ideas which
tend to build up city.
THE foundation of wealth in this
country is in the farm. The city should
therefore help to settle up all agricul-
tural lands in its county as every mod
ern and successful farmer placed on
the soil of the country is an asset for
the city. Therefore, a municipality
should advertise the advantages and
opportunities for the farmer on the
land of it's county. The city should
take lead in the matter of good roads.
not only in the city but in the county
and state. This helps the farmer to
bring his products to the city where he
also does his trading. If our city has
not all the good points I have mentioned
you get busy as individuals then. get
the Commercial club to work and Sc
cure them, as they can be secured bS
united efforts. These are some of the
things which city should advertise,
and the results will be beyond our best
hopes. as people like to go where they
do things
Now, as to the best methods by
which city can make the world know
what it has to offer. There are many
opinions on this point. and each Of us
probably has his own views. 1 will give
mine from the experience I have had
in this developing work. I favor the
frequent issuance of description pam
phlets, gotten up in the neatest and
most artistic manner known to tn
printers art and illustrated by half
tone cuts of the modern buildings of
the city. It is a waste of time and
money to issue cheaply gotten up liter
allure. as you can not secure the atten-
ton of the prospective homeseeker By
that means. The photograph should be
first class in order to get the best re-
suits, In a fine screen half-tone cut
Then the paper must be of the kind
best suited to get the finest reproduc-
ton of the photograph. Have the most
attractive style of type you can, so as
to make your advertising literature
u.
courage your home printers by having
this work done in Topeka whenever you
can possibly do so without detriment to
your advertising matter.
Another way to advertise a city is to
reach out for national and state con-
ventions, have them open their head
quarters in the convention city and
have an exhibit of our resources and
distribute the descriptive pamphlets to
the visitors. If we secure the next con-
ont ion Irr~.
even if we lose, we have gained the
necessary publicity Another good
means of setting forth our advantages
is the use of space in the leading news
papers and magazines. in the form of
descriptive reading matter. illustrated.
Il don't favor display advertising
for a city as it has to be followed up
with booklets. etc We should set
forth all we have to offer in the write
up. and then let each inquirer be an
swered along Individual lines. Our
Commercial club has met with mark
ed degree Of success in bringing new
families to Toneka by adopting the
various methods I have outlined. Some
cities have successfully advertised by
having an exhibit car travel from CITY
to city. from which is distributed the
descriptive literature. This is p good
plan but quite expensive. and it is
more difficult to trace results from
than by other methods.
our club has a little excess over
and above current expenses to devote
to publicity but not enough to outline
any definite or far res ching a1vertis-
ing or publiictv campaign. Our Mer-
chants asocia ton raises about twelve
thousand dollars year that is mostly
given to the enterta inment of converl-
tions and the securing of them and is
money well spent. This Merchants
association. however, includes only
about one hunired of our leading bust
ness men. Every retail merchant and
a large number of others should be
contributing to this convention fund
and if the present plans which are not
ready to be made public. are success
full, they will ne"
Husband Tires of Phoebe Arm.
Charging extreme cruelty Phoebe