The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1909-10-21
PalaiS Royal Has Phenome-
nal Patronage This
Morning.
HUNDREDS RUSH
FOR THE OPENING
Heavy Business Expected, But the
Sale Exceeds EXpecta-
tons.

The PalaIs ROYAL today is establishing
q new washington record for attendance
at bargain sales
II also is establishing q new record for
quick response by the public 10 adver-
Using 10y the public
With the information obtained of the
special sale of brushes and mirrors AT
the Palais ROYAL, through the adver-
tisement that appeared yesterday after
noon in The washington Times, the per
sons who were on hand this morning 10
be the first to take advantage of the sale
INSTITUTED the greatest number that
ever waited outside the institution for
the doors to open.
Il Is estimated by r. J. Murphy, head
OF the brush and mirror department
that more than 100 persons rushed into
the buildings when the doors were
opened exactly at $50 o clock
BY e O'Clock, he northeast section on
Jhc FIRST floor, where the sale IS On, was
so crowded statesmen could scarcely
move through the BUYERS. Prospective
buyers held back in other parJs-of the
store, waiting Tor an opportunity 10 5el
into the mirror and brush department
In previous sales tbs rush has Ocnie
late in the afternoon, after the Govern
mcnt departments close NlJh TO-DAY
early start, ID is believed ley the close
OF business tonight the biggest Speclal
sale ever conducted by the store VIII
have become a part OF its history
Two Happy Men.
Probably the two happiest men in
Washington today are T. J. Murphy,
head department. and William @. Kent
Ialais Royals advertising man, They
had expected heavy day S business
but the rush surpassed their eNpecta-
.The strange taing about st.. saiC
Nj Kent els the fact that Fge informed
the public only Yesterday afternoon
through The Times That we were gong
10 hold tile sale ] never knew such inn
mediate response TO adNeFtlSlAS. Ii
shows the Times IS widely read.
This is the third sale of IFS KIND lHiS
year and the sixth, altogether that
the Palais Royal has conducted, SAID
Mr Murphy. we would be satisfied
70 make success OF one year N}l
only have tho two sales already held
this year been successes, bat this one
easily viii be twice as large as any 81
the others we had no idea the an
nounCement of The sale would meet
with such resttlts. we are convinced
more tnan we have ever been before
that advertising pays.
The fTSt special mirror and brush
sale conducted this year by the Paldis
ROYAL was on January q I'm Tue
January - issue OF The Times the sale
Was announced ana on me lolloNlH-
ds1r there was "a crowd on hand, as this
momiug although not nearly such
large one.
were disposed or, Whl-n convinced -.
IiSncT. proprietor Of Paiais Royal 1t
would not Zee out of place 20 hold sec
oud sale later in the year
The second Sglc was held May D ON
the dav preceding It was announced
in Tire Times = b. memory OF that
sale fingers. W.-tCIing @gitinE ever
shce-we and voU-ioT more Of sGeh
b.--eaius- Again tomorrow win meet
with a responsive -Hur1h from ever.
,arbcr shop auI thousands of homes
.FlHrH ref Tf#
I4e first sale.
and the prediction was realized. The
crowd which poured into the store
early oU the morning of MAY - con-
WINGED Mr.. EiSnCr that still another
sale would NOT bc out of place.
Changes Chenille
"A store generally has it's clientele
tho same as au attorney or
physician" said SIT. Kent this NOM
iug. "but these sales have evidently
enlarged ours. as we would not cN-
pCCr 20 sell brushes and laITT0rs TO
thc same persons three times a year.
Todav's sale not only proves that gle
brushes ana mirrors we have sod
have given Satisfaction ana therefore
advertised themselves, but IL also
proves The Times circulation is be-
ing Increased. and that new readers
are scanning The Times advertising
columns
I'm view Of The immense crowd that
responded 10 The announcement of the
saie DO The Times yesterday we can
put no other luteTpr"ta don Upon ID than
This
At tine first sale. the stock of mirrors
numbered 5,2l, and the entire stock
was disposed Of before the sale had
gotten fairly underway Today, the
stock is larger, and AiI Murphy is of
the opinion that anywhere from 5000
70 $3.50 mirrors will he sold before
night