The Emmett index. [volume] (Emmett, Idaho) 1893-1925, 1909-03-11

one story OF Emmett cominerd
enterprise will most likely OF
your eyes to what this city's Cd
mercial institutions have been
ing and to what they are going
do-and what the Hawkins ha
ware stofe' is doing. as an
ample. and the enormous stocl
carries and the immense trade
enjoys all this will no doubt OF
your eyes TO the rapid growth
this community and the enterpI
and business courage of its r
prietor.
II is interesting to watch Yhe
evolution of any business. note ats
growth and expansion. In these
days OF fierce competition with
trained business minds, no business
can grow as weed grows, with
out care or cultivation. Back OF 1t
must be master mind, clear head
and strong heart. II must have
capital to buy goods in the leading
markets OF the world at the lowest
figures, aud it must have the skill
that comes from long training to
select the merchandise best suited
TO the needs of its customers.
1t was in the fall of 1901 that ID.
A. Hawkins established the store,
occupying uildrng on The pres.
ent site 25x50. The stock was not
large just an ordinary country
town store size. But the motto of
the store. "A Square Deal to
Every Man. Woman and Child,
attracted trade not only from the
jewellers in this immediate vicin-
ity, but from a section 80 10 100 |
miles IN extent The business
grew from the start at remarkable
rate and the stock begsn to crowd |
the capacity of the original build
ing. A 40-foot addition was built,
and then another. II was but few
years until this large building, 1870
feet deep, was literally packed jam
full with every conceivable article
of hardware, stoves, garden tools,
paints, aud farm machinery To
day in addition too the store build
ing, large warehouse on the rail
road switch track is occupied and
IL, too, is full of goods, and Haw-
kins store is without doubt the
largest exclusive hardware aud i'm.
plement store in Idaho. Here il
is possible to buy anything from
a pocket knife TO a combined har-
rester and threshing machine.
Not only that, but the enormity of
The stock carried permits the pur- {
,haser 10 buy in any quantity. Ii I
nc wants ranges, heating stoves.
builders hardware, cooking uten I
Ills, nails, wire fencing, sheet iron,
,itchforks, shovels, rakes, hoes,
ools. paints, plows, harness, disk
ng machinery, seeders, mowers,
wagons OF buggies. he
All get them from Hawkins store :
u single pieces. wagon loads or :
arloads right ON the spot That 1
$ one of the secrets of the bust :
less success of this store. As the
* dry goods stores of the cities !,
re to the women. so is the Haw-
ms store to the men. There Is :
othing in the hardware line that :,
not kept in stock. and sufficient ),
Il to Gil the largest order. i
Another feature that has assisted =
/ making the business so wonder Y
lily successful is the ability OF ID. ', "
Hawkins to know personally :,
nd call by name every man aud :.
oman that enters the store as a =
istomer. and his knack of treat y y
* every Que fairly aud squarely -
he stores stationery for years 80
As used as a trade mark "
square" to emphasize this fact. -
ID no one has ever bought an =
ticle that proved inferior either -
quality or workmanship who r.
IS failed 10 secure satisfaction ~
/ having the article replaced by ~
.riect goods or his money return ~ ~
But above all else the growth UP
d success of the Hawkins store +,
$ been due 10 its ability 70 buy -.
DDS in carload lots at spot cash ~
d to sell them at the lowest =
ces to be found in Idaho. For oi'
e years, to The lndex's know
lge. the advertisements OF the
re has carried this line. 1.-THE
eapes, Hardware Store in for
lho, and this claim has been anC
,stantiated time and time again cat
those who have taken the pains ber
The reason for this des
very plain. The great bulk OF the
purchases is made direct from owe
factory. There are no middle doe