Smyrna times., 1909-02-17
..... When.....
Advertising Paid.
By EDITH BOWMAN.
Copyrighted, 1908, by Associated
Literary Press.

IhatS what l call some package"
cried Hosmer proudly as he held aloft
round metal package decorated with
smiling face which was sandwiched
between the legend You can smile-if
you use Dentola"
at is pretty" conceded the head of
the firm as he took the can into his
hands and inspected it more carefully.
Some actress, isn't it? Her face
seems familiar"
"Actress nothing" was the contemD-
tTous retOrt. HOsmer could afford to
be tlippant when he scored a success.
That's the little typewriter over in
the shipping room. 1 caught her smil-
ing like that one day. and it made a
hit with me. l invented the powder to
so with it. It's the old 'SaponicG,'
with little carmine put in to make it
look different l tell you, Mr. Powers.
in a week that Dentola girl will be
known all over the country. and the
sales-well, I'll be around for a raise
in salary in about five weeks"
Powers smiled and nodded. Hosmer
had n regular scale of self praise.
When he suggested that the firm owed
him a hat for an idea it was only an
ordinary hit. The hint that he lunched
about o'clock was a sign that he
| had greater confidence in an idea. The
last time that HOsmer had announced
that he was worth 4 raise in salary
was when he had introduced ''sun-
burn cream" which eventually had
| brought the cosmetic company very
nearly a quarter million.
DentOla seemed destined to enjoy
more permanent success. Within two
months the Dentola girl smiled upon
the entire nation. Even in the tiny
hamlets Dentola placards adorned the
| general stores.
The Dentola girl smiled life size
upon the city throngs. and more than
life size she beamed at train tired
travellers along the trunk lines.
Vaughn, the head of the shipping de-
! partment, was rather vexed over the
incident. He had supposed that the
| picture was merely to be used to deco
rate the cans of powder.
1t became something of a nuisance
when visitors to the model factory of
the cosmetic company. insisted upon
seeing the original of Miss Dentola."
| Vaughn, resentful of the admiring
| glances of the masculine visitors, pro-
| tested to Hcsmer.
Its all a part of the campaign" de-
clared the sales expert. with Il laugh
Miss Dentola is the best saleswoman
that ever was. We sold more than a
million boxes last month"; and the or
ders are still piling in. tell you, Hen,
it pays to advertise when you adver-
tise right"
''Sure," assented Vaughn, but you're
OVERRIDING 1t. We wanted to sell the
tooth powder, not to bring people to
the factory to see Miss Dentola. There
was a chap in yesterday who said he
had seen the pyramids and the Sphinx
and the tower of Pisa and all the other
show spots of Europe, but he felt he
couldn't 60 back to Montana until he'd
seen Miss Dentola. By the way he
looked at her l guess he would have
liked to take her back to Montana with
/
dreds. It's all Miss Pryor can do to
keep her work up"
'I'n take her over in my depart
ment," offered Hosmer, with suspicious
readiness. Vaughn shook his head.
"She would have to learn an entire
IL new line of work" he objected
"She knows the shipping game now
10. odc q
nuisance and worse"
"But l think she ought to be in my
department" urged HOsmer. 1T is II
the advertising end that people would
expect to find her"
"You get out of here" demanded
Vaughn, half in friendliness and hal
). very much in earnest. He had haC
Minnie Pryor in his department fol
more than two years and had giveI
her scarcely a look until Hosmer haC
made her nationally famous.
When men in Alaska began to sen(
proposals of marriage to the girl
Vaughn began to realize that his as
/ sistant was decidedly pretty, and al
this knowledge came to Hosmer abOu
the same time lueTt cuSuSu pIttl.
race for favor.
Minnie Pryor, finding herself in de
mand for the first time, developed int
a beauty. SO long as she had bee
merely Minnie Pryor, typist, she ha
i gone her quiet way, but now Josep
Q Powers, president and practical Owne
CT the corporation, insisted that she
given a royalty on the use of her pic
ture, and, though this was but a fraC
ton Of a penny per box, the generou
d use of Autographs enabled her to dres
becomingly for the first time in he
narrow life.
,e With the purchase of better clothe
she had seemed to acquire that ind'
Enable charm which belongs to th
woman who knows herself to be in d.
/. mand. She did not develop what Ho
mer was wont to term "big head" BIT
she held herself well, and the apol'
getic little typist of the shipping roOl
had become the belle Of the cOsmet
0ouponz-,e works