The Rice belt journal. (Welsh, Calcasieu Parish, La.) 1900-19??, 1909-10-01
divide with the buyer the saving effect by our superior methods
of manufacturing distributing Policy SIS years DID,

" s@S0aM IasasasasS: Nm Seats W0 or FOt
80 49, KIMaXIj Magnetic Included
~"$'A S--s</ Of Course
20" VS.
studebaker patrons? Wei, it's fact It's the
way stand back Of them-tFeat them as
want their customers treated. They soon get
the spirit.
THE BEST BRAINS IN THE INDUSTRY
are engaged in the production Of the Stgde-
baker-Flanders CO., Plants best suited TO It's
manufacture have been purchased-for IL
would avoid all chance Of delays and disappoin
ments to buyers We must depend on no outside
concern to furnish the smallest part Every
part must be made in our own factories and IN
der the WatChful eve of Flanders.
TO MAKE THE LOW PRICE POSSIBLE
II was necessary also that there enter In
Intermediate parts profit. No concern making
an assembled car can hope to compete with this
car III quality at the price. It the purchase
OF several plants--amnng them the sp!endidly
equipped De Luxe factory at Detroit a forging
plant, body making plant, and ohers-that
started the rumors and make it necessary to
announce our plans a few weeks earlier than
Intended. It suits rs all right-but--
OUT OF CONSIDERATION FOR COMPETITORS
we intended to keep silent yet a while. Deliv-
cries will not begin until January. Besides we
realized that the announcement Of such
at such price, and by Studebakers, is likely 10
have the effect of explosive bomb on the
market at this time We had desire to pre-
cpitate anything, but our hand was forced.
THIS CAR WILL BE THE SCREAM OF 1910"
said the first dealer who let into the secret,
and if dealers can't pick winners who can?
1T WILL BE A REPETITION OF EMF 40" HISTORY
the greatest sensation-the greatest success
from every standpoint sprung in this IN
dustry up to date.
OF COURSE 1T WILL BE DAMNED
by rivals. But damning doesn't hurt. No car
ever was damned the EMF $50" now
known as Studebaker EMF "3d' They said
would never be able to make them at the
prcewe did. Then they said deliveries would
be MISUNDERSTANDING As day now-4,500 in
hands of owners. banning doesn't hurt for
they never damn dead ones.
sTUDEBAKERS ARE THE WORLDS LARGEST
makers Of motor cars-many times over. Yet
we cannot hope to supply the whole demand.
And as cars sold under the Studebaker name
are always first choice, persons who are unable
to get them and must buy other are natu-
rally disappoined-and often sore
THERE is CERTAIN TO BE A SHORTAGE
OF every Studebaker model in 1910. We Low
that now, but are poweress to avert it. Under
the Studebaker name 4l,600 cars, gasoline
alone. will be made in 1910. That sounds big,
but this is big country and the name stands
high over every mile Of it.
ONLY 1,eoo STUDEBAKER- GARFORDS
Americas standard high priced caT-have been
planned for. Of the latest model not yet pub.
licly announced. nearly 200 already under
order For several weeks we have been aware
that there will be big shortage of this model
but it is too late to change plans now. The only
thing for you, II you want car of that type
passenger, $4,000 with standard body
n dah da.
livery date set.
divide WITH THE BUYER
the saving effect by superior method Of
manufacture and selling" That is the keynote
to all Studebaker operations-the explanation
of our policy of small profits per unit quant-
ties of ears. No other manufacturer is satisfied
with so small a margin Most of them do not
know within several dollars, what it costs to
make an automobile-and they set wide mar.
gin to cover.
YOU HAVE BEEN PAYING FOR WASTEFUL METHODS
ever since the inception Of this young industry.
We have corrected that This is an industry
now-not game.
STUDEBAKERS, WITH ALL THEIR RESOURCES
financial aud otherwise would have hesitated
to launch project as big as Studebaker-F lan-
ders 900 under the conditions which until with
in few months have prevailed in the automo-
bile indusry-or rather Game. The basis on
which the business has been conducted was
foolish, fictitious and false. 1t fair neither
to maker nor buyer-most unfair to the dealer.
with one wildcat concern after another he
never handled the same line two years in
cesson-never knew where, a year aferward.
to find any to stand back Of the so.called
guarantee he had given with the car.
HOW DIFFERENT NOW
when you can buy any type OF car your needs
dictate your purse afford and have be-
hind it the warranty and the name Of concern
like Studebakers-ffty-fye years old. This lat
est creation Studebaker-Flanders "20"-com-
pletes the line. Here are brief specifications.
Read them carefully; then If you desire further
information about this any other Stndebaker
model write your nearest branch Whatever
you do, get your order iD--or don't berate ns
because you can't get a car for next springs
use, when you will want it badly.
MOTOR cylinder en- bloc; valves all SIDE extra
large; 30 horse power normal engine speed.
RBURETOR-Foat feed similar 10 the successful EMF
'S0" carburetor.
CooLING-Water; centrifugal pump, similar to EMF.
afford type handsome efficient
equipment not extra Sptttdorfi SINH
lar 10 EMF, 400 In use to-day and mol complaint
TRANSMISSION selective sliding with noisy
pia etarypt Of