Semi-weekly herald., 1909-04-22
. NATHAN's
HANDSOME STORE

he sun WHf btlii sOtnr hoaio hAh"
as the writer entered Nathan's new
store the other afternoon for the first
time Its rays glanced over the let
tering OF the big sign and beat down
ferccly on the immense awning which
| must span at least forty feet without
g. center support. Have you noticed
| it?
| A casual observer, gazing in at the
windows might easily forget. for the
moment. that he was in a small town
In the heart OF the Rockies. aud imag-
| Inc himself in one of our metropolitan
centers where plate glass fronts 14xs
are not unsual
| The windows OF the store are beau
tiful-oak ceilings lighted from above;
lnlaid floors with Mission borders;
the new heavy shelves and dividers
Of green oak, for displaying goods to
the best advantage. and panelled
backs with uppers Of art glass The
latter Is wide border OF loaded pan
els of clear glass. with a colored floral
design at intervals. Midway OF the
border on each side is large n, done
in Old English lettering. The floral
design seems to be the bud OF fleur-
de-lis, conventionalized, executed in
soft colors, shading from blue to green
In the calyx and through rose, orange
and brown in the petals. Behind each
window. as We see, on entering, space
has been panelled off to form a win
dow trimmer's room where the win
dow decorator may work undisturbed
by the gaze of the curious.
There is much to see above. below
and all around. Just now look at the
door mat under your feet-made OF
: interlocking rubber In colors with the
firms name woven In.
The interior OF the store Is hand
some. Glancing over the building
which is 12o feet by fifty. the general
effect is elaborate, but gives AN i'm
, preston Of harmony in coloring and
richness of design rather than osten
tation.
1t is fitted up throughout in Mis-
sion style. Both furniture and fix
lures are of quarter-sawed oak. In
forest green, wa1-fnished Mission.
There is pleasing uniformity which
gives a compact and orderly appear
ance to the store, and is also advan
tageous in other ways. The shelly
ing is all of the same height, which
is also true of the show cases. The
latter rest on marble bases which ars
uniform in height, SO that there IL
no obstruction to the view for the
entire length of the store. The alb
sence of counters is very noticeable
Everyone notices the mirrors O
, course-some nineteen in all, and this
finest polished French plate at that!
! There is one on either side of the
. entrance, a triangular mirror on 6
| marble pedestal few feet to the cen
ter 'front.'. one on the elevator side ant
one on the end of the shelving to tn.
right. The others, which are in othe
, parts OF the store we shall have oc
N"oAph " hNh'ioh iatCi-
The lighting of the store, both b,
, day and night has been carefully ar
| ranged. On account of the immense
windows with large prism lights
above extending the entire length
the light in front of the store
even on dark days is all that coult
be desired. For the rear there are
two large skylights and several prism
, lights in the east wall. The prism
lights are ribbed very much like cor
duroy.
At night the store is brilliantly illu
minated by 60 100 watt Tungsten
lamps, operated by series of switches
so that any part Of the store may be
llighted at will without necessitatine
the use OF any other. The windows
are lighted from above with 40 60 watt
Tungsten lamps. In the show cases
displaying furnishings, shoes. hats
etc, there are electric bulbs with re
Electors. SO that delicate shades and
colors may be distinguished almost a.
easily as by day.
Two so candle.power incandescents
in the rear of the store burn all night
The walls are decorated in water
color in a beautiful shade called by
the decorators rose lake. which
extends to within two feet of the
ceiling. where a narrow sepia stripe
separates the lower wall from a
frieze of Nile green. Near the cell,
Ing, the upper part OF the frieze has
a sepia border OF fleurs-de-lis in con.
ventional design.
The ceiling Is steel, with ivory pan.
els. and border and crossbars of sea.
foam green.
Starting on the right and taking the
different departments In order we 1nd
the first to be devoted to shoes. Here
are three cabinets ten feet long, and
double faced in which footwear is dit.
played in addition to three running
cases, and about fifty feet of seven
foot shelving.
| Two eipht.feet douhIa- ia ceo ,ak cot.