Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1909-10-12

STUDEBAKER EMF $50"
EVERY YEAR. full of
of new models This year it's our
world-be Models October it Our
World beating If have read
thema all they are a the later
a admitting it's predecessor
that happened
THE IMPRESSION YOUR MIND il a sucker
to last He promised you life
haow he proclams it obsolete Under
buncoed offers redress
ronIy few months Old practically worth
secondhand market where you had hoped to sell
it at a of the price you paid him.
YEAR THE SAME PROMISES made by the same
makers-and year compelled admit
promises have not been fulfilled
up your the ads" of 1908. 1907 and on
back heir Begin surrred-and disguised
the All admitting failures and
predicting Reminds of nothing much
bandit penitentconfdence who
ofenses but protests he will d"
in futme-f given another chance
WE'D HATE engineering of
deficient in the science Of designing and
product of the past twelve months so
radical changes necessary to produce
srupEsAkERs WOULD THEIR HEADS called
upon sold conhdng trusting customer
thai year--or y@ars-ater had be branded
by the dscredited another
model differing in many important features -
bad faith that
had not wouldn't reasoning
man thai promises nowm would be worthless?
MIsUN0ERsTAND U.s. OF course improvements VIII be
constantly in automobile building as
department of human ndeavor as long as the
world lasts perfect will arrive But only
woefuly deficient in the fun
IF YOU BUY AUTOMOBILE har-b Drained inventor or
new-fansled idea
of his caught
service You for the privilege of trying out
get all you deserve
srupEsAkERs KIND
Won't a the place Inventors are mostly
folks found something that wasn't lost
Scientists had filed of the
don't always know how apply simple
principles other
A cAiNAMAN ONCE to
Yes suppose my do
like yours me-yes-beg pardon But
dress the result OF more
centuries of experience
history back? suppose thousands OF years ago my
light do for summer and heavy one
intermediate variations in the weather
Now we put add
weather changes you are still expert
mentng pardon"
LIKE oRiENTAL-nd Chinese are proverbiay honest
experimenting before they
of first automobile the public Sent
their engineers world talent
Not sath the results they decided that no engineer
no factory could manufacture more than
would outclass other car of its
type its
WATER = FLANDERS we considered
nroducer in the odds Had
p ,t tnr vaars When he began the manufacture of
EMF 40" studebakers watched Here
was the been looking to fill out our line
suited the needs of the greater number
Of BUYERS economical touring car
would be most in demand longest life
srupEsAkERs cAUT'ous-coudnt afford to lend their
name to any product quaity-punasea half
the output of facoy-and watched Not only our own
experts these to the most gruemg
tests And satished-we enough satisfied invest
millions in carand future
souchr ASSOCIATES so that this and MS
genius and would be available to
might chro the ehte output
rwhc
RESULTS GRATIFYING No other car has made
satisfaction in owners hands-hey are unani-
nousv enthusia Every brings ten prospects
MONTH in history October
aers dealers OF possible output
November more nearly approach
the demand facilities that Will then be
available beena wonder for Sudebakers and
E. -F
Studebaker Automobile Co. S'S ias; ss.'
r0NTkAIcc TILE I0T1RNAI