The border vidette., 1909-08-14

be made imperative by survey for an irrigation project, would certainly dIs- pei the last vestiges of any possibility that these extensive and fertile acres would ever pass into the hands of a siu gle owner.
 Be assured, however that as in the case of government buildings. SO here there are a dozen claimants for every dollar of the millions which are contin- ually pouring a golden stream into the | Governments Reclamation Service Treasury, and the Santa Cruz Valley will not secure it's irrigation appropria | tion without bitter fl ght. Tie Iogi- cal organization to make this fight is the Nogales and Santa Cruz County Board of Trade, and were they no other justification or reason for ;ts ex- istance, the accomplishment of this one great result would be sufficient to com pensate our citizens for any little measure of trouble and expense which .hey might be put to in keeping it up Unfortunately, we have not yet reach ed that stage where all are convinced ot the value of this project Yet we live almost within the shadow of two of the most stupendons Government projetts of this sort to be found on the face of the globe. projects which have added millions to the value of the taxable property of Maricopa aud Yuma Counties, and which will in the future add SO many yet other millions to the golden harvest that the mind fails to grasp the pos abilities for the future. Through the earnest efforts of member of the Boards Irrigation Oon mittee, while in the Legislature the funds for two more years of gauging work have been assured The ultimate outcome is with the people of the valley and county.
 With reference to. advertising the town and County. it may safely be said that no similar commercial body within the territory has made better showing for the amount of money in vested than has this Board of Trade in it's handling of the small fund at it's disposal for printers ink.
 Since the last Annual Meeting the Board of Trade has spent approxima- tely S25O % for newspaper and other advertising. This money has been spent in such way as to have in
 
 within the United States of the pos abilities of this section, and consider ing the very small amount of money used. has certainly accomplished wond CTS in publicity. In addition to it's contract with the Oasis, the board secured the first three pages of an outside magazine. for writeup of Nogales. splendidly illustrated with the latest photographs of the city. The edition of the magazine in which this writeup occurred is said to have reached from 6O.0OO to 75.OOO. and was to the boards certain knowledge placed in the hands of very large number of people of the class which Nogsles wishes most to reach, and the advertising committee of the board is now able to announce second writeup for the coming month which in this instance will require no outlay what ever.
 Another unique advertising scheme of the boards was that of placing a paid advertisement in one of the lead ing eastern educational journals. call ing attention to Nogales' splendid situation for the establishment of large school. While this was in con nection with the plans of the Board of Trade to secure such 8 school for the town, it is certain that large amount of the best advertising was in this way secured, as the responses and inquiries from teachers in many sect ions of the country showed painly that the advertisement received large notice. This cost the board the insignificant sum of SIP % Another plan which the new railroad construction in Mex leo, printed on the business envelopes of all business houses. Wells Fargo & O.. through Mir Overton, it's repre- sentative at Nogales. sent out very large number of stickers printed with the same cut, pasting them on all packages destined for eastern points, beside using the,n in other ways.
 For more than a year the Board of Trade has had under considera tion the gro wing need of better school facilities for this section. While this need was felt concerning schools of the grammer grade. a more crying need was for school which would be cspa ble' of fit ting our boys and girls tor college If necessary, and especially for high school work. A number of plans were discussed. the board calling in the City Council to it's assistance in an en- desvor to solve the problem. The bonding of the town and the erection of a highschooi was taken up. but it was thought that it would be better to