Pierre weekly free press. (Pierre, S.D.) 1889-19??, 1909-09-30
Dde with the buyer the saving effect by superior methods
of manufacturing and distributing Policy old

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Studebaker-Fla,
The Greatest Automobile Value
the World Has Ever Seen
HERE'S THE ANNOUNCEMENT
for which the world Of Automobile has been
cording as the individual was buyer or seller
Of motor
WE HAD INTENDED KEEPING SILENT
about this car for few weeks yet--until other
makers had had their say-until they had all
sprung their sensations"
s BUT THEMAGNTTUDEo OF OUR PREPARATIONS
the purchase of several factories by Stude.
baker interests as represented by the EN- f Com
pany OF Detroit set trade tongues a-wagging and
on such a tremendous scale began to leak out
DEALERS, ANXIOUS TO GET THE WINNING LINE
began to inquire as to the Studebaker plans for
next next year They were nsstent, for, very natu
rally, they did not want to tie up with any other
concern If Studebakers were to have the great
line that had been reported No man likes to
the Victorious.
CUSTOMERS EVERYWHERE WROTE
IN this vein: If studebakers are going to build
runabout l don't want to buy until I have
seen it, Thousands of these writer's have dealt
with this old house for years-some Of them
never bought vehicle anywhere else. TO
them the studebaker name justly adds to the
Intrinsic value of any
IN VIEW OF THIS ANXIETY
on the part of our friends we decided 1t would
be unjust to dealers and prospective buyers to
longer withhold Information as to this car
parable models, studebaker-Garford $40" and
studebaker EMF go"
so THE CAT IS OUT
slider the source of this cars origin. Then COM
pare it with other Sensations recently an
nounced-and see if you don't think they were
false alarms
Observation-Disclosures $50"
is the name of the car, and the title was Sc
lected because it was believed that that alone
would be the strongest guarantee Of its quality
to any one at all familiar with the history and
the personnel Of the automobile industry.
STUDEBAKERS STAND SPONSOR
for the product-the entire output will be
marketed through this organization. That is
your guarantee that the will be Of sterling
quality Observation-Disclosures could not af-
ford to lend their name and a reputation based
on SIS. years of upright dealing to any but an
honest product.
FLANDERS ND WILL IN MANUFACTURE
this product What could we say here that
would add to his fame manufacturer? His
has been the most wonderful record in this
derfu business. It has been succession Of
triumphs-a repetition from year to year Of
feats in production that had heretofore been
considered impossble-that other makers
call marvellous. EMF "3O,' which attained
such an instantaneous success and now stands
the most popular car on the market, was sufa-
Gent to establish Flanders for all time.
JAMES HEASLETT DESIGNED
up to the time he undertook this Commission
had never set his hand nor his talent to the de-
signing of any but high priced cars. Several
Of the best known emanated from his brain. He
designed the original Studebaker chassis-the
one from which have evolved all later models.
in the sense that the term Is generally used. He
sinplifes and he knows how to design parts
to manufacture to the best advantage-there he
is unsurpassed by any
$4,000 ST zoos, WILL BE BUILT m 1910
We realize that these figures will be almost in.
credible to persons unfamiliar with the re-
sources Of Studebakers and the ability Of Elan
ders It Is a simple statement OF fact. That the
old ultra conservative" house Of Studebakers
and not some young and inexperienced concern
stands back of the statement ought to give
it par value. We know it will
THIS QUANTITY WAS NECESSARY
It would be impossible to produce a Of this
size and quality at the price if made in smaller
quantities. The tremendous overhead" expense
Of equipment and distribution would, II saddled
onto a lesser number of cars make it necessary
to add rs to SO per cent to tbs price. We can
not build much better car than others do for
the money in lots Of 5000 to 5000 But by dis
tributng the overhead over $4,000 cars we have
been able to set the price at $3.50.
COMPARE THIS CAR WITH OTHERS
listed at 800 to $500 more Add magnetic to
those net equipped--we believe automo-
bile Is complete without a first class magnetic
and you VIII hrd that aside from the difference
in price, there is comparison in value We
s8ss didn't Intend there should be. SsB5