Los Angeles herald., 1909-05-02

NEW AUTO FIRM
ENTERING FIELD
BEKINS-C0REY MOTOR CAR
COMPANY ITS NAME
WILL OPEN GARAGE ABOUT JUNE
I WITH TWO LINES
American Simplex and Atlas, Both of
Two-cycIe Type, Secured by
Richard N. Corey on
Eastern Trip

The new automobile firm of Bekins-
Corey Motor Car company is about to
enter the local field with two strong
cars included in their line-the Ameri-
can Simplex and the Alas
By the time these cars begin arriv-
ing-around June 1.-THE new firm will
undoubtedly have secured some we'll
located quarters along with the other
dealers of Gasoline row." but until last
time will occupy temporary offices at
140 South Broadway.
The new firm consists of Richard N.
Corey, the well known local driver. and
Milo Bekins, a son of Martin Bexins.
the we'll known van and storage man Of
this city.
Mr.. Corey has just returned from the
east, where he went for the purpose of
securing two first class cars, and he is
emphatic in his belief that he has two
cars that will make up as complete a
line as anything on sale in Southern
california. He visited the factories of
both the American Simplex at Mis-
naWaka, Ind, and of the Atlas at
Springfield, Mass.
In the Simplex Motor Car company's
factory he found some wideawake. PRO
gressive automobile men, who have
been in the business for years, who are
making car that Mr.. Corey believes
IS nothing short of a work of art.
THESE cars he found to be built of the
very best material that money can buy
ana embodying the very latest ideas in
nigh grade construction, both in the
engine chassis, body and lesser parts.
The two-cycle, four-cylinder 50-horse
power engine used in this car shows a
fne piece of workmanship, Mr.. Corey
considering 1t among the neatest APP
pearing engines on the market. When
1t is considered, he states. that this en-
CINE with its 50-horse power rating, is
capable of driving the runabout over
the road at nearly eighty miles an
hour, and yet of running at the ex-
tremely slow speed of three miles an
hour on high gear, the flexibility in its
control he pronounces nothing short of
remarkable. The car responds to the
slightest touch, both quickly and
smoothly.
The body designs of this car are of
the very latest, the standards being a
handsome roomy, en-passenger,
straight line body car; a very nobby-
appearing, close coupled, five-passenger
car, with large spacious trunk in the
rear and the third car a rakish look
ing. low-seated runabout.
The Atlas Motor Car company's plant
was also visited by Mr.. Corey and he
found the product from this factory to
be in every way first class article,
nothing but high grade materials being
used. Harry Knox, one of the
shrewdest automobile men in the in
dustfy, is at the head of the concern.
This car is designed to meet the needs
of such persons who cannot afford the
higher priced cars, but who neverthe-
less are seeking "class" and quality in
a moderate priced car
The small two-cylinder, two-cycle
Atlas 20-horse power car will be espe-
cially turned out for the coast trade
some alterations having been made to
it at Mr.. Corey's suggestion. 1t is q
very hobby appearing car, Mr.. Corey
declares, and one that viii instantly
appeal to automobile people in this por-
ton of the state. He declares that it is
one of the most flexible, easily con-
trolled cars he has ever ridden in.
The larger Atlas, three-cylinder, two
cycle, 30-horse power, five passenger
car runs identically the same, Mr..
Corey declares, as the six-cylinder,
four-cycle cars, is we'll made of the best
of material and up to date in every
detail.