The Cairo bulletin., 1909-02-21

good pointed arguments and sounl
advice, heard some suggestions re-
garding the building OF a new City
Hall been informed that your fnan-
cial condition would not permit the
Luilsing of such AN ediice, the next
day'saw a published statement Of over
$S,GG00G0 being on deposit in your
Cairo banks. What's the matter?
There's something wrong, gentlemen
Do you mean to tell me that with
that amount of capital lying idle in
your banks owned probably by a
great many progressive citizens who
also own many of those beauti
ful little buildings called "shacks
lining either side of your principal
thoroughlares.
Clean Up.
1t is my belief gentlemen that the
trouble is serious disease of your
doctors of finance; if they could and
would prescribe and inject into them
selves a liberal dose of spirits of en-
ergetic, and benefactus, with here
and there little paint, few new
boards to patch up old holes, the cart
! ing away of tons of rubbish and filth
laying in the vacant cellars right in
the heart Of your city for strangers
to view and which is positively me-
mace to the health of your city, in
these days of sanitary enlightment
| In ~ nf 20
as compared to one of these new mod.
ern cities Of Oklahoma for instance
lwhere a property owner would be al
lowed TO foster such nuisances for
about over night the Lord knows that
your streets are bad enough IN the
ipresence of improvement, but its The
individual property owner who is
largely at fault for present conditions
and right here is where the communl-
ty publicity should play its part. II
there is any personal pride in your
citizens perhaps suggestion from
the publicity man as to the condition
of some vacant old lot, might mean
clean back yards, lawns with roses
better out-biuldings, brighter homes,
greater loyalty. That's civic pride
and civic Improvement, and publicity
or advertising is a good remedy for
the trouble.
The Bulletin Thursday editorially
suggested that a herd of goats be
turned loose in some of Cairo's
streets and back yards; | concur with
that suggestion heartily for there Is
more cleaning qualities in one goat
in half hour than in the average en-
tire block of citizens in half year.
Patronizing Home Merchants.
I've also listened to some remarks
relating to the weak support of the
consumer to the retailer, and the re-
taller to the wholesaler, locally; you
know that there is a very simple reas.
on for all this don't you? If you don't
know I'll tell you; its nothing more or
less than Advertising; its the man
ahead and he won't bulge. The man
from some other city standing right
in the middle of the road sending out
DlOtibNhob al oOiio vi publittAg "
garding his goods for sale You will
see in your own daily newspapers,
the big city papers, the magazines
your home street cars, on the poster
display boards, publicity of Swift's
premium bacon. Armours hams, Veri
best canned meats, Flour made in
Minneapolis, Blue Jeans Overalls
made in Newburg. n. Y. These con.
Germs manufacture their goods and
then create a demand for them.
How? By advertising. Our home
product may be just as good, bu,
these go-and-get-it concerns i'm.
lpress so forcefuly on the consumer
that he should use their brand tha
they unconsciously ask for so and So
Now Mr.. Business Man the same pow
der, the same gun, is available for
you; why don't you load il and shoot
(.....?) You've certainly got
to get a go on you and dam up that
flood of trade that is unnecessarily
slipping away; there is a method, and
| am going TO offer some suggestions
for action; they are not all new or
original because there is very little
original these days.
Have Booster Day"
am going to begin by relating tc
you a little story of what saw IN
Des Moines, Iowa. some five years
ago. Dropping into that town one
day to make some contracts for the
, engagement of a large circus which
represented. | found the city in gala
attire, everybody on the street with
flags in their hats. booster buttons in
the lapel of their coats, in fact the
city was simply wild with enthusi-
asm; | learned that | might as well
, prepare to take a day of for there
was no business being done that day :