Los Angeles herald., 1909-12-14
NEW MARK MADE
BY BIG EDITION
NEXT SUNDAYS HERALD WILL
BREAK ALL RECORDS
HANDSOME 160-PAGE MAGAZINE
MAKES FINE SOUVENIR
"Happy Land" Number Covers Prac-
ticalIy All the Industries, Amuse-
ments and Energies of
South California

Los Angeles Herald will issue a re-
markable edition of more than 200
pages next Sunday. This is to be
known as the Happy Land" edition,
and will mark a new line of achieve
ment in newspaper efforts on the Pa
cifc coast.
The Pictorial Magazine alone will
contain more than 100 pages, and in
these pages will cover practically all
the industries, amusements and en-
ergies of the southern part of this
great state.
One Of the notable features Of this
magazine will be the cover which was
reproduced from a design especially
made for this purpose by fernando G..
Villa. The painting is reproduced in
rich colors, far removed in effect from
the garishness of ordinary newspaper
work, and reflects great credit not
only upon Its designer, but upon its
printers as well for the successful
blending Of shades usually SO difficult
to produce with inanimate machinery.
Handsome Cover Design
This cover design typifes the spirit
Of the edition. Sunshine, snow capped
mountains and productive valleys,
bounteOus supplies of grains and fruits.
and radiant gladness are all suggested
in the picture, while the central figure
fairly radiates the joy of life in pose
of eXuberant freedom.
The magazine portion Of this edition
is enlivened with interesting pictures
while many delightful accounts OF per-
sons and incidents important in
Southern California life make the en-
tire volume one Of interest to every
reader. In the reading matter is
large amount of fiction by writer's OF
note either locally or abroad and
great number of the stories are well
illustrated. Captain Leslie Peacock
contributes story Against the
Grain" which undoubtedly will attract
attention, especially in view of the
recent success which Captain Peacock
has attained in short story writing
Mary Stewart Cutting, Ethel Terry,
Jack Millar and Mary r. Mann all con-
tribute most enjoyable short stories,
and Hilda Cowham offers a tale for
the children which she has illustrated
herself. and both pictures and story are
sure to delight all the younger readers.
Industries Are Exploited
The industries OF the city of Los
Angeles and the southern portion of
California are well represented. Man
ufactures of various kinds. the stock
exchanges, educational facilities, es-
pecially those along musical lines, can
ming and fruit preserving, the large
wholesale companies, and the places
Of amusement, theaters, hotels and
cafes all receive the tribute which is
their due as a factor in the upbuilding
of Los Angeles.
The natural advantages, the beau
tiful harbor of San Pedro, the many
attractive beaches, the inland subur-
ban cities and mountain retreats are
portrayed in such manner that their
charm must make fits appeal at every
glance. Oil industries are shown to be
important in the progress of the city. !
and the rapidly increasing interest In
forestry especially where eucalyptus |
trees are concerned, marks another |
distinctive feature OF California.
An entire department of several |
pages is given over to poultry interests. |
receive a similar distinc-
tion, enhanced by many pages of most |
attractive advertising.
Homes Not Forgotten
The department of the home. con-
tains many suggestions which will be |
of value to all readers, while the many |
handsome pictures of the churches !
about Los Angeles will emphasize the |
fact that religious bodies of all sects
are SnaIlnB III lHe general prosperity |
which falls to this happy land.
Banks and banking industries are
shown in profusion. and he must be
a difficult reader who does not find
some satisfactory place for deposit
ing his money when perusing the adj
of these substantial. well
financed receptacles for the country's
wealth.
1t is almost impossible to do credit
to this magazine. Many Of the full
page illustrations are reproductions
from world famous paintings, although
none are so familiar as to have be-
come uninteresting. Several of the
pictures are we'll worth framing, and
could be considered most artistic wall
decorations.
Makes Valuable Souvenir
The entire magazine is printed upon
heavy glazed paper, and the pictures
show up with delightful effect against
the clear white surface. As a remem-
brance to absent friends this magazine
will be without a peer. It's literary
qualities alone should entitle it to high
rank among any periodicals, while It's
literally illustrated pages make it ap
peal at once to those desultOry persons
who like to look over a magazine, but
rarely read it. 1t represents California
n a manner which must delight every
oval resident of the state, and will
larry to all readers a faithful mirror
If the opportunities, advantages and
lttainments of the people of this great
md happy land,