Ladysmith news-budget. [volume] (Ladysmith, Rusk County, Wis.) 1907-1927, 1909-09-30
Observation-Disclosures "2O3750

The Greatest Automobile Value
the World Has Ever Seen
HERE'S THE ANNOUNCEMENT
for which the world of Automobile has been
waiting so MISUNDERSTANDING or dreadng &C.
cordng as the individual was buyer seller
Of motor
WE HAD INTENDED KEEPING SILENT
about this car for few weeks yet-untl other
makers had had their say-untiI they had all
sprung their sensations"
NEUTRALITY-SUSPICIOUS. OF OUR PREPARATIONS
the purchase of several factories by Stude-
baker interests represented by the EMF Com
pany of Detroit set trade tongues awaggng and
information as to the car that was to be produced
such tremendous scale began to leak out.
DEALERS, ANXIOUS TO GET THE WINNING LINE
began to inquire to the Studebaker plans for
next year. They were insistent, for, very natu-
rally, they did not want to tie up with any other
concern If Studebakers to have the great
line that had been reported. No man likes to
enlist the losing side All like to march with
the Victorious
CUSTOMERS EVERYWHERE WROTE
in this vein: eff Studebakers going to build
ruDabout I don't want to buy until ] have
seen it." Thousands of these writer's have dealt
with this old house for years-some Of them
never bought vehicle anywhere else To
them the studebaker justly adds to the
intrinsic value Of any
IN VIEW OF THIS ANXIETY
the part of our friends we decided it would
be unjust to dealers and prospective buyers to
longer withhold information as to this car,
which will supplement those other two incom-
parable models, StudebakerGarford $40" and
Studebaker EMF go"
SO THE CAT is OUT
slider the of this cars origin. Then COM
pare it with other Sensations" recently an
nounced-and see if you don't think they were
false alarms.
STUDEBAKER- FLANDERS "20'
is the of the car and the title was Sc
lected because it believed that that alone
would be the strongest guarantee of it's quality
to any at all familiar with the history and
the personnel Of the automobile industry.
STUDEBAKERS STAND SPONSOR
for the productive entire output will be
marketed through this organization. That is
your guarantee that the will be of sterling
- quality Observation-Disclosures could not af-
ford to lend their name and a reputation based
on 55 years of upright dealing to any but an
honest product
FLANDERS WILL MANUFACTURE
this product. What could say here that
would add to his fame as a manufacturer? His
has been the most wonderful record in this won
derful business. 1t has been succession OF
triumphs-a repetition from year to year of
feats in production that had heretofore been
considered impossible-that other makers
call marvellous. EMF 49," which attained
such an instantaneous success and now stands
the most popular the market, was suti-
cient to establish Flanders for all time
JAMES HEASLETT DESIGNED
the Observation-Disclosures ''20"-an engineer who
up to the time he undertook this commission
had never set his hand nor his talent to the de-
signing of any but high priced cars several
of the best known emanated from his brain. He
designed the original Studebaker chassis-the
one from which have evolved all later models.
Heaslett doesn't know how to do cheap work
in the that the term is generally used He
simplifes ard he knows how to design parts
to manufacture to the best acknowledgements ne
is unsurpassed by any.
$4,000 ST s.2O's" WILL BE BUILT IN 1910
We realize that these figures will be almost IN
credible to persons unfamiliar with the re"
sources of Studebakers and the ability of Elan
ders 1t is a simple statement of fact That the
old ultra conservative" house of Studebakers
and not some young and inexperienced concern
stands back of the statement ought to give
it par value. We know it will
THIS QUANTITY WAS NECESSARY
It would be impossible to produce car of this
size and quality at the price if made in smaller
of equipment and distribution would, if saddled
onto lesser number of cars, make 1t necessary
to add rs to SO per cent to the price. we can
not build much better than others do for
the money in lots of 5000 to 5000 But by dis
tributing the overhead ovel $4,000 cars we have
been able to set the price a. $3.50.
COMPARE THIS CAR WITH OTHERS
listed at 500 to $500 more. Add magnetic TO
those not so equpped-we believe automo-
bile is complete without a first class magnetic
and you will find that, aside from the difference
in price there is no comparison in value We
didn't intend there should be.
THIS is A FULL GROWN, MANS SIZE
magnetic equipped, four cylinder car-not a four
cylinder toy a one-lung makeshift
WE HAVE HAD 1T IN MIND SEVERAL YEARS
under way several months-smply waited until
plans could be matured for it's proper manufac-
ture and distribution No concern would dare
attempt task so large this until proper ma
chinery not only for making but for marketing
the product had been perfected and installed
That time has arrived
THE DEMAND is ALREADY THERE
this we know. 1t only remained to perfect an
organization to properly take care OF it and
to extend to buyers that uniform courtesy and
prompt attention that have made Studebakers
famous-and prosperous. Did you ever notice
that Studebaker representative, wherever you
find him. breathes the spirit of the whole or
ganizaton-s a sort of beacon of safety to all
,TUDEBAKER AUTOMOBILE CT
COTTTH RFND IND.