The Guthrie daily leader. [volume] (Guthrie, Okla.) 1893-1996, 1909-04-27
Great Advertising
Firms AnniUeSary


PhIl1ael pbia. Pennlylvaiaa AYss 60
The foftieth anniversary OF the
founding Il the house of \ W aver
& eoil. lHe leaalag advertising agency
81 ihe eounlry, as we'll as the success.
aof ol The pioneer advertising agency,
Wna celebrated al the Bellovue-siFat
ford IS a banquet rendered By the
Arm 70 upward Of 500 guests. com.
prislne their 900 0dd employees and
ihe most prominent men 81 The coun'
try n advertising circles. journalism
nnd t1e immense enterprises and In
Aualiits IN commercial lines.
Ballroom Taxed.
The immense second-hoor hnllroom
0l ihe BoIletue.slrafford beautifully
decorated with profuaion o. flowers
was taxed TO rs capacity to accom-
modate The large assembly Perhaps
never has there been o gathering SO
representative Of the three forces
which make advertising the adyer-
lIsof. the agent and the press. with
the latter can be clasaed the expon'
enss of that branch ol advertising
known al routdnoF billboard
ana TIE street car.
Ii would be impossible 70 conceive
uf more fitting Illustration Of the
growth Of the advertising idea as .
hnalnesslis lmporlapce as 2 iaciol
Ii modern commerce.
1'he history Of the flrm thus oele
hrallng lta iortlelh birthday IA IN n
self classic. recording advertising
nroRr6aa Ia America From IT. he'
elnnIng me nrm of N. W. Aver q
Son has blazed the Hay--egoiycd and
improved methods and established ihQ
principles which have won for II 9
prestige and which, as a composite.
have created the principles upon
witch the best In the entire adver'
4lkine business Is today conducted.
Tha guests nl thia notable banquet
wero seated at about nine great "a.
hles one sahlo running no entire
length 1T ne ballroom, and. project
i2F t|lefefrom. eight pronGs. each
one over iIfty feet hong and aqcommo.
dnilnS over fifty gueste Al she head
lahle we're the fonr members q lhe
hrm Wagland AVER, Henry N. MA
K|nnn4. Albert q. bradford ana Jarvis
A Weh.l- tukakher With the rneats Of
NaN0e
F1l|oulnr he Invocation, Tho good
things provided were heartily DISCUSS.
IL During the prpsreas Of ,he ban
ana nnaech and pleasantly were M
dninsd entirely II an Imprompti
manner rendering 4ha occasion stlll
NOR. social ana familiar IN its aspect
mhetn was no formal pFoeHam q
nnaNehsnaklae.
nseSfzI.oun
tables were decorated with
zu.|i&4 ana railing afhutns. The head
lah,n bafe aIx enormous baskets ol
aoVers mans og Them being orchids
A1.d other rAfe blossoms Each Of tn
alaht shorter tables bore three enor
Eb6us baskets of n0wera alnilar Ii
aainf6. bNi al varied and vafIegaieg
aa " ealar Al each plate was plae
81 honionnltre. and every gentle
nan present found aheu hn sas dowf
fhaf lllila bunch 81 tha very hes|
Snassfbia elrara vas walllng for hi
eagS tied with ribbons Of Tie clyls
eaIore 81 phlladeiphia.
hs balconies uefe ifaped IN lh'
eaildnAl slase and local colrfa. Ths
ss6rt bbfe fl lte center h0ral -
afoAaelion ol ne llgm'a SEAL 6 circi.
fourteen gabl in diameter with !
4lHhlh ~ real oak leavea. N the cen
4ar IS 9hirh the FIRMS famous moi
%. Keeping Everlasting al 1t Bring
Success was picked oul 81 bed O
Al nfhah mos, Ia ruby electric lamps
Nh'eh were keDs Aurnlna throuah0u
4ht n1osreas ol she banquet. Tkii
ulecn Kss oalenalbls suspended irou
9ht h9ascenIum arch b several Wild
cardinal ribbons Ted n an lmmens'
F. HAfIIIMI NN|ItAUIIM