The Evening statesman. [volume] (Walla Walla, Wash.) 1903-1910, 1909-07-07
100000 AUTOS IN
THE YEAR OF 1910
Increase of 125 Per Cent Over 1909
Output-Middle Class and Farmers
the Heaviest Buyers of Buzz
Wagons.

NEW YORK, July 7.-Manufactur-
ers plan to place 100000 automobiles
on the market in 1910, according to
Alfred Reeves, general manager of the
American Motor Car Manufacturers
association, who has returned from a
trip through New England, Pennsylva-
MIA and the middle west. This state
ment Mr.. Reeves makes after a care
full compilation of figures, received by
the makers of axles, magnetos, frames
and other parts.
''The plans of the manufacturers
may not be completely carried out, -
said Mr.. Reeves, lowing to the inabili-
ty of parts makers to supply the de-
mand, but in any case there is sure
to be an increase of 125 per cent over
the production of 1909 which is placed
at $4,000 cars and which has been in
sufficient to supply the demand.
"Of the 100000 cars planned for the
1910 market, 10000 will be pleasure
cars, 10000 will be high wheel buggies
made by carriage concerns and 5000
will be steam and electric carriages
and commercial vehicles. The average
price will be about $1,000, the cars be-
low $500 being in the greatest de-
mand, although there is no decrease
10, 1t
This will mean a total business ir
cars alone of about $2O0,O00,OOO
No Fear of Overproduction.
"Yet with these extraordinary fig
ures on next years motor vehicle out
put, there is no reason to fear an over
production, owing to the fact thai
Americas greatest purchasing ele-
ment, the middle class, has now en-.
tered the field, together with the far
mers who have been liberal buyers O.
cars during the year 1909. When it i!
taken into consideration that there arr
now 100000 motor cars in this country
and at least that number to be turned
out this fall, a fair idea can be gained
of the present status of the automo
bile industry
'It is estimated that this year ha.
been an oversold condition of about II
per cent. To many manufacturers i
would appear that they could have
sold twice as many cars as they made
but in most cases the demand ha:
generally been supplied, and only {
small portion of the buying public ha:
been unable to get cars. If next year:
| record production is to supply thu
oversold condition of this year the re-
suit will be an unsafe business con
dition. With the great purchasing
power Of the middle class and of thu
{ FARMERS, there is every reason to be
lfeve that next years production vii
! be readily absorbed.
1.-THE Importance Of the farmers ii
| the buying Of automobiles and the III
| fiuence they will have on road i'm
provement is more than the average
easterner can understand. There arr
more than 100000 farmers in thi
| country and they have had bis
share of prosperity. Kansas, Iowa anC
Nebraska have been good automobile
states. One maker in Anderson, Ind.
told me that IS per cent of his $125(
cars were sold to farmers. The salariet
man who believes in good things FOL
his family and the business man who
requires individual Transportation
have made a greater demand for mo-
tor cars, and that situation will be
increased in 1910"
Mr.. Reeves visited on his western
trip factories in Cleveland Dayton an6
Cincinnati, O.; New Castle, Muncfe
Indianapolis, Anderson Mfshawaka
and Auburn, Ind; St. Louis, Mo-, and
Chicago, Moline and Peoria. III.