The Detroit times., 1909-03-25
TRAVER-B|RD CO. S
EXPOSITION THE
FINEST EVER
STORE TURNED INTO BOWER or
BEAUTY AND CROWDS THRoNe
PLACE TO INSPECT NoesY
coops-rEw srYlE CHANGES.

For elegance In AL its appointments
and elaborateness In every depart
ment, the nineteenth anual spring ex-
position OF the TravcrBird Co, Tue
day. eclipsed anything OF the kind at
tempted by any clothiers IN this city
dainty. gold,emboss.d announcements
were sent 20 the people OF Detroit,
inviting them to attend this exposi-
ton. and In this announcement IL was
expressly stipulated that the idea was
merely for the purpose OF getting ac-
cuainted and not 10 sell goods.
That the Invitations were generally
accepted was attested by the big
crowds that filed the store all tho
afternoon and evening, Tuesday The
aisles were crowded, both afternoon
and evening, and IL became necessary
to have an attendant at the top OF the
stairways 10 Keep the people moving.
The big store presented a gala ap-
pearance. Huge palms ferns and oth'
er greenery were everywhere IN evil
dence, and baskets OF spring bios
SONS. such as narcissus, daffodils, jon
quils, lilacs- and other blooms were
happily disposed by Schroeder, while
many floral. offerings from friends, by
way OF congratulations TO the firm on
its years of business success in De
troit, were conspicuously placed near
the front entrance 10 the store. Each
floor aud department presented fine
appearance. The girls employed IL
the store were all gownel in white
and wore corsage bouquets of roses.
Orchestra Furnishes Music.
One OF the interesting features OF
the afternoon and evening was the
program OF music presented by
yunck's full orchestra. directed by
Herman A. Yunck The programs
were of an unusually high class. the
soloists In the afternoon being the
well-known baritone, II. p. William
son, and Mr.. Yunck, cornetist. In
the evening. Harold Jarvis. whose
name is sufficient to assure an audi
ence any time, anywhere, appeared as
soloist, along with Mr.. Yunck. Each
program ended with the Traver-Bird
march by Denote Gailbo
Another feature Of the exposition
was the dainty souvenir distributed
free to the ladies. II consisted OF an
imported correspondence portfolio, ar
tistically wrought in cream and blue.
A water color, representing garden
scene, adorned, the cover. and the port
folio was fastened-with a bow OF blue
satin ribbon in the same tone as the
cover design. .-..
AS had been stated in the invitation,
no goods were sold Tuesday. While
in each department tho stock of spick-
and-span garments and furnishings
were displayed, the clerks simply all
swered the thousand and one ques-
tons about the coming modes for the
spring, gave the prices OF the various
ties and the like. IL requested. but the
counting house of the firm was closed
for the day. The sole idea of the firm
was not to dispose OF any goods. but
10 entertain the friends who wished 20
call and enjoy the program arranged
for their special benefit.
While large number OF the callers
Tuesday were men, Ii was noticeable
that goodly number OF women were
present. II was said by one in at
tendance that about rs per cent of the
men who come to purchase suit. or
select furnishings arc accompanied by
ladies, that In most instances. men de-
pend largely upon the artistic taste
OF the ladies In selecting neckwear or
clothing. This I'm measure. accounts
for the number of ladies who were
present Tuesday, although the firm
has shoe department for the salr
sex, and also has one of the best
equipped departments in the north
west for boys and children, so Will,
many imagine this clothing store Is
intended for men. II is patronizcd
quite extensively by women.
No Marked Change in Styles.
An inspection OF the mems suits
shows that there is no marked change
In the styles this spring. While. OF
course, there are always rev mate
rails, deviation In color and design,
a little change in the cuff, or the lapel.
II will be seen that there will be no
radical departure for even the extrem-
ist in fashion.
Suit coats are cut long this spring
and the lapeis are noticeahly deeper.
The great majority of the coats are
made with cuffs, that come In a va
riety of styles. In color, the green
tones appear to predominant. and are
shown in light shades. medium and
also the dark Nearly everything
comes in stripes. but besides the
greens. there is a goodly showing OF
blues, greys and the other staple col
ors. In the neckwear department.
there are some chic styles in count
less patterns in both silk and satins
In almost any tone &c suit the fancy
OF the purchaser
For top coats, the patterns In the
materials will be much more modest
and not so pronounced as In the suits
but the general colCrs will be prac-
tically the same. The whole third
floor Is devoted to the display Of
mems and young mems suits, sys-
tematically arranged in cases. where
they are easily accessible This Is
said TO be the largest department of
the kind between New York and Chit
cago. On the fourth floor are mems
outer garments and also a full and
complete line OF auto coats and gar
ments for auto wear
The second floor is used exclusively
Cor children's suits, headwear and fur.
ichings. The main floor is given over
TO furnishings, footw ear and the like
for men, and the women's shoe de-
partment is located on the balcony.
"