The Tupelo journal., 1909-10-01
Studebaker-F Flanders "2O"s75O


The Greatest Automobile Value
the World Has Ever Seen
for which the world Of Automobile has been
waiting so anxiously-hopin or d~reading ac-
cording as the individual was a buyer or seller
of motor cars.
WE HAD INTENDED KEEPING SILENT
about this car for a few weeks yet-until other
makers had had their say-until they had all
sprung their sensations"
BUTTHEMAGNITUDE OF Ut PREPARATIONS
the purchase of several factories by Stude-
baker interests as represented by the EMF Com
pany of Detroit set trade tongues ~a-wagging and
information as to the car that was to be produced
on such a tremendous scale began to leak out.
DEALERS, ANXIOUS TO GET THE WNNIN LINE
began to inquire as to the Studebaker plans for
next year. They were insistent, for, very natu-
rally, they did not want to tie up with any other
concern if Studebakers were to have the great
line that had been reported. No man likes to
enlist on the losing side. All like to march with
the Victorious.
CUSTOMERS EVERYWHERE WROTE.
in this vein: IF Studebakers are going to build
seen it." Thousands of these writer's have dealt
with this old house for years-some OF them
never bought a vehicle anywhere else. TO
luCuA LIN otuuCbdhCl uouC . oNNc " ~S
intrinsic value Of any car.
m VIEW OF THIS ANXIETY
on the part of our friends we decided 1t would
be unjust to dealers and prospective buyers to
longer withhold information as to this car,
which will supplement those other two incom-
parable models, studebakerGarfo "4O' and
Studebaker EMF go"
so THE CAT IS OUT
Read the specifications briefly given below. Con-
slider the source of this cars origin. Then COM
pare it with other Sensations" recently an.
poupcod-apd If don't think thew were
false alarms.
Observation-Disclosures "2O''
Is the name f>the new car, and the title was Sc
lected because it was believed that that alone
would be the strongest guarantee Of its quality
to any one at all familiar with the history and
the personnel of the automobile industry.
STUDEBAKERS STAND SPONSOR
for the PRODUCTIVE entire output will be
marketed through this organization. That. is
your guarantee that the car will be OF sterling
quality could not az
ford to lend their name and a reputation based
on IS years of upright dealing to any but an
honest product.
FLANDERS WILL MANUFACTURE
this product. What could we say here that
would add to his fame as a manufacturer? His
has been the most wonderful record in this won
derful business. 1t has been a succession OF
triumphs-a repetition from year to year OF
feats in production that had heretofore been
considered mpossible-that other makers now
call marvellous. EMF $50" which attained
such an instantaneous success and now stands
the most popular car on the market, was suf1-
cient to establish Flanders for all time.
JAMES HEASLETT DESIGNED
the Observation-Disclosures "2O"-an engineer who
.up to the time he undertook this commission
had never set his hand nor his talent to the de-
signing Of any but high priced cars; several "a
designed the original Studebaker. chassls-tne
one from which have evolved all later models.
Heaslett doesn't know how to do cheap work
in the sense that the term is generally used. HE
simplines and he knows how to design parts
to manufacture to the best advantage-there he
is unsurpassed by any.
* nm S-F s1O's,' WILL BE BUILT IN 1910
We realize that these figures will be almost In
credible to persons unfamiliar with the re-
sources Of studebakers and the ability Of Elan
ders. It is a simple statement OF fact. That the
old ultra conservative" house OF StudeDakers
and not some young and inexperienced concern
stands back Of the statement ought to give
it a par value. We know 1t will.
THIS QUANTITY WAS NECESSARY ST.
It would be impossible to produce 9 car OF this
size and quality at the price If made In smaller
quantities. The tremendous overhead" expense
Of equipment and distribution would. II saddled
onto a lesser number of cars, make it necessary
to add rs to so per cent. to the price. We can
not build a much better car than others do for
t h. money in lots Of 5000 to 5000. But by dis.
tributing the overhead over 5000 cars we nave
been able to set the price at $3.50.
MPA THIS CAR WITH OTHERS
listed at 500 to $500 more. Add a magnetic to
those not so equipped-we believe no automo-
bile is complete without a first class magneto-
and YOU will find that, aside from the difference
in price, there is no comparison In value. we
didn't intend there should be.
THIS IS A FULL CROWN, MANS III
magnetic equipped, four cylinder car-not a Tour
cylinder toy or a one-lung makeshift.
WE HAVE HAD 1T IN MIND SEvERAL YEARS
under way several months-simply waited until
plans could be matured for its proper manufac-
ture and distribution. No concern would dare
attempt a task so large as this until proper ma
chinery not only for making but for marketing
the product had been perfected and installed.
That time has arrived.
THE DEMAND is ALREADY THERE
this we know. 1t only remained to perfect an
organization to properly take care of 1t and
to extend to buyers that uniform courtesy and
prompt attention that have made Studebakers
famous-and prosperous. Did you ever notice
that a Studebaker representative, wherever you
find him, breathes the spirit of the whole or
ganization-is a sort Of beacon of safety to all
;TUDEBAKER AUTOMOBILE C
SOUTH BEND, IND.
Expressive. As Ad
"Of all the quaint expressions He Clank, lean,
ST. -1L