The Guthrie daily leader. [volume] (Guthrie, Okla.) 1893-1996, 1909-04-27

annn. lhe dean Of The hnllnsss-gel
ting stan. rose IN his place, aE|N catch
lng Mr.. Ayers attention. "a very
apt speech presented him With mas.
sige sterling silver loving cup, Mr..
Aver. although taken completely BY
surprise. accepted ihe gift In 9 most
iollcllous way, even though he Iouad
Il difficult 10 oxDfesa himself under
the circumstances. This event was
characterized BY an immense amount
Of enthusiasm on the part Of ell pres,
enL The cup was indeed tribute
which any man might be proud 70 re-
cclve from his friends business as
sucIatea and employees Upon one side
was inscribed the following: Pre-.
senled 10 =. Waylan6 Aver BY the
employees Of N w. Aver g Son. at
a banquet commemorative the sorlieth
anniversary Of the founding ol the
flrm.~ Upon another side appeared
these words: Bellevue.Stratf0rd.
Philadelphia, April a. 1907
unpn The third side. ''rhera is no
better motto Than. Ileeping eyerlast
lngiy al Il brings Ruccess and no
better example of Il than n w. Al"
The letters r. w A. we're IN MIR.
Ayers characteristic style o. sigma.
iure affixed % the mass OF documents
which have passed through his hands
IN the past forty years, AZ the cloap
of the banqnet, which occurred
promptly al II midnight all present
rose TO their feet and Joined the guar
tet IN singing Cot be With ps unfll
We Meet Agein.p
We give the following succinct his
tory o. the firm of NJ w. Aver q Son.
which VIII prove most interesting 70
those who believe that push and pro
gress 80 hand In hand, and that
keeping eVerlasslngly II n Brings sue
cess.'
Tho Firms History
The Arm ot N. w. Aver q Son, 81
Philadelphia. The largest advertising
agency In The country, celebrated Yes
terday BY dinner al the 9ellevue'
Slralfofd the fortlelh anniversary 0l
tie founding 81 the tfm Or April 4
1865,
~ 1867 Nathan W, Aver q native
og cuneectlcult and d graduate 0l
Brown Uniyerslty, removed from wesl
egn New York TO Philadelphia TO cor
tlnue III private school the work
Of teaching, to which hls lie had
hpen devoted.
10 1868. his son, ~ Wayland Aver
then student in the University d
Rochester New York. followed him Il
/ Philadelphia TO seek his fortune N
bnslneaa without friends, acQualnt
ancea or business experience, be dit
not readily fnd remnnerativa employ
ment. and. az temporary expedlent
accepted al engagement as solicitor
q advertising fer religious weekly
newspaper
April / 1859. the ilrTa Of y. W. Aye
q Son was announced George 9
Wallace was It's first employee
II 1873 MIR n w aver died. ani
al the beginning 0i 1874. Mr.. Wallac,
was admitted to an iHteres. Id tb'
business. which continued nntli hl
death. m 1887
Henry n Mckinney entered she ou
ploy Of The house IN 1875. and be
came a partner IN 1877
Albert G. Bradford removed fron
Albany, n. r. IN 1884 10 enter the en-
nlog Of the frni. and was admitte
into partnership In 1898.
jarvis A. wood engaged with ih
house IN 1881 and berame q paftne
IN 1888
April !. 1868. the Ayers, father an
son started the advertising busines
at $50 Arch street, with an ineenlmen
Of $3.50,
IN the fall of the same year the
removed to 10 SAMSON street
january. 1872. larger quarters wer
again Necessary. aud they vent I
7aa SAMSON street.
Again ontgruwlng their neoummodi
lions. they removed In 1876 Into tn
building then being erected Tor ca
Philadelphia Tlmea At chesnut an
Eighth streets Here they stayed IA
twents-alx years, having gradually Q
tended over four iloors 0f the Time
building and three floors Of one a,
Joining.
Early IN 1903 the firm removed I
the Mariner and Merchant buildlnl
Third aud chesnut sereet whore
occupies severed floors. and where a
dItional space has several times bee
taken Including quarters Ia adl0l
ing huildlngs.
Starting without any employees. "a
! Aver 4 son family as they term !
has constantly grown IN 1876
numbered 90: N 1894 1896: 10 i9O
zoo. and al the dinner celebratlu
shie birthday there were 2eS.
1 Among these are many who al
expert ii some particular cssenlii
10 auceeRsiul advertising; and. as
whole they form On organization shl
. has no peer n the advertising wurll
A Philadelphia natitnticn.