The searchlight. [volume] (Culbertson, Mont.) 1902-current, 1909-10-01
Studebaker-FlanderS &c

i HI
The Greatest Automobile Value
the World Has Ever Seen
HERE'S THE ANNOUNCEMENT
for which the world Of Automotilia has been
waiting anxiousy-hoping dreading
cording as the individual was a buyer or seller
OF motor cars.
WE HAD INTENDED KEEPING SILENT
about this car for few weeks yet-until other
makers had had their say-until they had all
sprung their sensations"
BUT THEMAGNITUDE OF OUR PREPARATIONS
the purchase of several factories by Stude-
baker interests as represented by the EMF Com
information as to the car that was to be produced
on such tremendous scale began to leak out.
DEALERS. ANXIOUS TO GET THE WINNING LINE
next year. They were insistent for. very natu.
rally they did not want to tie up with any other
line that had been reported No man likes to
enlist on the losing side. All like to march with
the Victorious.
CUSTOMERS EyERYwHERE WROTE
run !. don't want to buy until ] have
with this old house for years-some Of them
never bought vehicle anywhere else. To
them the studebaker name justly adds to the
Intrinsic value OF any car.
IN VIEW OF THIS ANXIETY
on the part of our friends we decided It would
be unjust to dealers and prospective buyers to
longer withhold information to this car.
which will supplement those other two incom-
parable models. sta ad 40" and
so THE CAT IS OUT
Read the specifications briefly given below. Con-
slider the source of this cars origin Then com.
pare 1t with other Sensations" recently
nounced-and see If you don't think they were
false alarms.
Observation-Disclosures "2o'
is the name of the new car and the title was
lected because 1t was believed that that alone
would be the strongest guarantee Of its quality
% any one at all familiar with the history and
the personnel Of the automobile industry
sTUDEBAKERs STAND SPONSOR
marketed through this e orsansaon That is
your guarantee that the car will be Of sterling
ford to lend their name and reputation based
honest product
this product What could We say here that
would add to his fame as manufacturer His
has been the most wonderful record in this won
derful business. It has been succession Of
triumphs-a repetition from year year. to year Tot OF
considered impossible-that other makers now
call marvellous. EMF 49," which attained
the most popular car on the market. was SUN.
cient to establish Flanders for all time.
JAMES sn.ns.,
had never set his hand nor his talent to the do
Of the best known emanated from his brain. He
designed the original Studebaker chassis-the
Heasiett doesn't know how to do cheap work
in the sense that the term Is generally used He
mp; sSd ne G ss, ho% 70 esssn he
Is unsurpassed by any.
7s.ess S-F "7Vs" WILL BE BUILT IN 1919
We realize that these figures will be almost In.
credible to persons unfamiliar with the re-
old ultra conservative" house OF studebakers
and not some young and inexperienced concerA
stands back Of the statement ought to give
II q par value. We know 1t WILL
THIS QUANTITY WAS NECESSARY
would be impossible to produce car OF this
size and quality at the price II made in smaller
quantities The tremendous overhead" expense
Of equipment and distribution would. II saddled
onto lesser number Of cars make 1t necessary
not build much better car than others do for
the money in lots Of 5000 to 5000 But BY dis.
been able to set the price at $780,
COMPARE THIS CAR WITH OTHERS
listed at 500 to $500 more Add magnetic to
bile is complete without first class magnets
and you win find that, aside from the difference
didn't intend there should be.
THIS IS FULL GROWN. MANS SIZE
msaneto equipped. tour cylinder car-not four
cylinder toy or one-lurg makeshif
WE HAVE HAD 1T IN MIND SEVERAL YEARS
way several monIhs-simply waited until
plans could be matured for its proper manuIc-
ture and distribution. No concern would dare
attempt task large as this until proper ma,
chinery not only for making but for marketing
the product had been perfected and installed
THE DEMAND IS ALREADY THERE
this We know. 1t only remained to perfect an
ossanisatio n to properly take care OF It and
prompt attention that have made Studebakers
iamous.and prosperous. pid you ever notice
that q Studebaker representative. wherever you
ind him. breathes the spirit Of the whole or
ganisaton-s q sort of beacon of safety to Ill