The Brandon news. (Brandon, Miss.) 1892-1961, 1909-04-01
OF INTEREST TO WOMEN.

Twenty-Five years ago woman
buyer was unheard Of 1t used to be
thought that only man could buy
for a department. Today firms are
learning that women can not only bu
some things as we'll as men, but can
buy them infinitely better. Woman
has entered mans field and has beat
him out of his own ground.
| When it comes to women's and
children's wearing apparel the rea-
son for this is obvious. A woman
ought to know better than man
what women like to wear. This is
not all; there is a difference III a
woman's method of going at her task.
When a man goes, down to New
York to buy goods he realizes that he
is high priced man; that time is
money and that above everything else
he must not waste time. When he
arrives in New York the, first thing
to do is to- find hotel that is as
convenient as possible to the whole
sale district, and he loses none OF
his valuable time in getting to the
wholesale house. He starts right TO
work with rush and II the Wnole-
sale man assures him that certain
article is the latest thing and If he
makes the price right he takes 1t.
When it comes to lunch he follows
much the same policy. There are very
good lunchrooms in the wholesale dis
trict, patronized largely by the buy
ers. They are convenient, you know,
and save time
Now a woman goesat all this very
differently. She has not such an
overwhelming conviction of her
time that she thinks her firm can not
worry along a day or two longer
without her, and she uses that day
or two to good advantage.
'When / go to New York, remark
ed a woman buyer, Il never go near
the wholesale district for two or
sometime three days. | walk up and
down Fifth avenue, / go III and out
of the shops and see what women
are buying. | go to lunch at the
smartest hotels and / look more than
| eat. / go to the theatre in the
evening and | study the people more
than | do the play / may also go
to Atlantic City, but every minute
am looking looking looking and think
ing.
"Then when I go to the wholesale
house I tell them what | want ana
they do not sell me what they want
to get rid Of" To be sure, there are
men who do the same thing, but one
of the best statesmen said that ne
could walk down Fifth avenue and
not see near as much as woman
could.
Another reason that women are
better buyers than men is that men
have a mistaken idea that the fussier
a thing is the better women like It..
A woman knows that women want
simplicity and style. In the majority
of cases women buyers put style as
prime factors and will pay the price
if styIe is in it. However, this doc
trim isnot true with all women. Here
and thereSis a woman buyer who is
stickler for a low price, and when
you find such a one she rs apt to be
worse than man when II comes 70
holding out for small per cent one
of a woman's strongest points IN
buying is her conservative element.
She is not apt to be plunger, ana
this keeps her department moving
She buys cautiously and Is not
apt to be left with a lot OF old
articles or material on her hands. On
the other hand, never things
to cultivate when she starts to-
buy. She must learn not to be afraid
of new thing, and above all must
acquire self-confidence
There is more to being a buyer
than sitting around the Hotel Astor
during the lunch hour and getting al
few IDEAS. There must be moWl- I
edge OF the goods, q trained judge
ment and q certain amount of self
assurance. This latter can be acQuir-
ed in one way, and that 10 by train
ing.