The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1909-10-08
IT ISN'T SO
Always, When You Learn 1t From the
Other People.

We regret to say II, Tor II renectS
| on the "profession:" Certain state
ments that may have been made re-
Gently in another paper, or by its
newspaper men, are each and everyone
untrue:
That the State Journal has a new
city editor; that the State Journal has
a new managing editor-same old men
now that have filed these places for
years, with ever and anon additional
assistants demanded by the growth of
the paper and the city.
That the editor and proprietor of this
paper is contemplating trip to
Europe,
That the same man is going to take
vacation; he doesn't need it. much
less deserve it, at this season of the
year, while there is so much doing and
to be done in and for Topeka,
That the state Journal has sold the
three lots Immediately south of it's
present building which were recently
bought solely and only to take care of
the needs of the daily newspaper of
that name,
That the State Journal is anybodys
organ-when it is only a newspaper,
That another daily paper printed in
this city has 20 per cent larger local
circulation than this one; no daily
paper printed in Topeka has a larger
local circulation than the State Jour
nal, 20 per cent or any other per cent,
That the State Journal has a single
paid solicitor at work in Topeka on it's
circulation, or that anyone has been
authorized to offer the State Journal
free for two weeks to secure a months
regular subscription, all communion
tfons to the contrary from alleged citi-
zens. The carriers are naturally at
work all the time. The State Journal
does not desire citizens to subscribe for
its paper for month. Subscriptions
are taken by the week, 10 cents, pay
able at the end of the week,
That only one paper in Topeka,
and that a morning paper must have
any consideration in circulation or
advertising. There is room and a
place for both morning and evening
and each fills it's field well If we do
say it.
That there is only one Topeka
daily, the morning paper, which has
general state circulation. This
statement is advertised throughout
the east to injure the State Journal
and is advertised every day in To-
peka, and yet it is wholly and abso-
lutely false! The State Journal not
only has a larger local circulation
than any other daily in Topeka. but
the largest part of its circulation is in
Kansas outside of Topeka. 1t goes
to every part of the state and in
many western and northern localities
its circulation exceeds that of any
other daily printed in Topeka or
elsewhere. Travelling men know this. |
That more Topeka people read a
morning paper than read an evening
paper, or read it as thoroughly or care
fully for news and advertisements
most of the people in Topeka have to
go to work soon after breakfast and
before they have time to wade through
a morning paper. The majority of To- |
peka people have the time, inclination |
g nd opportunity to read an enterprising |
evening paper in the evening or late
afternoon, and they do it. No morning
can even nope to have as /
large local circulation has an up
to-date evening paper with full Associ- |
ated Press dispatches. a large CORPS of |
bright, able editors. reporters printers |
managers and distributors. People have
learned to take the short cut for the
news of the day. That short cut is by
way of the paper printed in the late
afternoon covering the important news
Of the world, which generally happens
or is reported, during the daylight
hours. The only way a morning paper
seems able to even try to equal in local
live evening paper, is to /
give itself away with merchandise such
as clocxs, carpet sweepers, meat chop
pers, fountain pens, silverware, scissors,
ETC., or give such merchandise
to a subscriber along with the paper.
We will admit that the Capital is
the best morning newspaper printed in J.
that is as far as we can
go.