The Washington herald., 1909-07-11

Unless your commercial organization real
/ ICES that Il IS one with every other COM
/ mercial organization, pulling for a great
/ er South. The stupendOus resources OF
/ the South the destiny OF the South, call
/ for a commercial cooperation greater
| than that which has taken place at any
I point or time IN the history OF the United
/ States. By reason OF the resources OF the
| South, greater in their volume than any
ether equal area in the world, the call for
an intelligent. persistent cooperation day
after day. year after year, is absolutely
compelling: and we men of the South
must rise 10 that purpose Of cooperation
! If we want the South to reach its full
greatness. To work with others is 10
multiply power. To work in an atmos-
phere OF suspicion and petty Jealousy is
10 be feeble.
Every part Of the South must know
every other part and its efforts and
growth; q senient eoaquerlng whole must
supersede feeble and disassOciaHed units:
there must be a commercial organization
IN every town OF the South and every
town growing; the world must be brought
under the influence OF our effort How
shall all this be done?
by organization, more complete than
ever yet attempted in the commercial his
tory OF the United States; Organization
that shall grasp and change conditions
instead Of bewailing them.
BY supa-organization, more wise.
more influential. more powerful than any
local organization. because il shall en-
bCdy in vital cooperation the wisest.
most influential thought Of all organiza-
tions
IF there is a. genuine cooperative ef-
fort, then every man OF you working for
a greater South can get into touch with
every other man. The organization must
not be eXtraneOus or artificial; Il must
not be an invention to create Offices for
needy men; II must not come into exist
ence 10 wipe others out. but to make
others more effective. II must not attempt
70 organize or control this or that or the
other thing through the South. but sim
ply 10 stimulate activity in organization,
leaving the local body to work out it's
own problems. but emphasizing ever the
reed Of local body 70 organize and to
advertise.
VIII Not Supplant Others.
There must not be an intent on the
part OF any OF the men who form this
cooperative idea that IT shall wipe out a
single endeavOr intelligently made. but
that every endeavor intelligentiy made
shall be just that much stronger through
this first. simple. majestic effort for
Southern cooperation This organiza-
ton must produce that which. for lack Of
"a Better term. may be called 'atmos-
pheric publicity filing the very air with
the thought in the South IS opportunity
This organization must not have
thought Of mere vanishing expediency,
but must be laid down and built up 6n
such broad lines that the whole United
States Will listen and learn. II must hold
fast TO simplicity OF purpose-pubHcity-
making the South know itself. making
the South known. II must avoid politics
and cleave 10 craftsmanship. It must
avoid debates and hold fast 70 straight
forward declaration
9I.ast August. in Chattanooga. some OF
US had a vision OF this thing that ought
70 be- Eleven months have gone by,
months when foes OF the South derided
and friends slept. months when dOubters
watched.
Less than twelve Of Us OF the South
ern Commercial Secretaries Association
sat together last August and talked all
night IN the Patten. Now IN the ears OF
over 200 earnest organization men from
all over the South L am here TO declare
that the twelve were right and that their
vision has taken form. Its outlines OF
purpose have already been described in
the words regarding the supra-Organiza-
that should be-the organization that is
the child OF the Southern Commercial
Secretaries Association - the Southern
Commercial Congress-