davidaulloa/AmericanStories huggingface dataset:
The Virginia enterprise., 1909-06-25

call all the names of her husbands and
dates of marriage and divorce without
referring to a scrap book.
Her last husband, William Baker:
aged 40 years, deserted her after two
weeks of married life in the fall OF
1906. She secured divorce from him
She accused him of marrying her for
her money. To friend Baker ad.
mitted that he thought she would soon
pass away and leave him her property.
After living with her for two weeks he
said he was convinced she would live
to be 100 years old.
Her first marriage was to a farmer
boy, Henry Fuquay. After seven years
he left her and secured divorce. She
went back to her fathers farm and
vowed to shun men thereafter and
never marry again.
In few months James Fuquay
cousin to the first husband, came
marching home from the civil war and
won her heart. Nine months later he
came home drunk, shot at her three
times and left.
She divorced him. Again she went
back to her fathers. There she met
James Henry Robinson, dashinz
young widower. She married him be.
cause her father liked him. Three
days later the sheriff of Warrick coun.
ty put him under arrest on a warrant
sworn out by a neighboring girl. She
divorced him.
George S. Boyden, a travelling sales.
man for an Evansville firm, was hus.
band No. 4. He had a morbid dispo.
sition and after ten years she di.
vorced him because he adopted a child
from the orphans home.
-Four years later she married s. r,
Weed of Newburg. This union, the
happiest of her life, terminated in his
sudden death after four years of bliss,
She then hunted up Boyden. her
former husband, in Evansville and
married him again. They lived to.
gether eight years. He ended his life
by drinking poison and jumping into
a cistern.
Three years later she married r. E.
Edwards of Newburg. They were di.
vorced four years ago. When she went
to marry Baker three years ago the
ministers of this state refused to per.
form the ceremony, but she got q JUS.
tice Of the peace.
The Virginia enterprise., 1909-06-25
THE FORMAL. CLOSE OF
A BUSINESS LETTER.

Many If not most business houses
have stereotyped way of closing their
letters, such as yours truly" VERY
truly yours" or the like, and the ste
nographers put this in on all occasions,
but the close may be used in limited
way for business purposes.
Respectfully yours" is entirely out
grave superior, as in applying for
position to the head of a company.
Sincerely yours seems too personal
for business and ought to be reserved
for social correspondence "Cordially
yours" Is the rn0st personal close COM
monty permitted in business letters,
and that only when personal rela-
tionship is to be Indicated When a
writer wants to make the reader of
his letter feel close personal interest,
he will prefer this form.
1t is to be noted that the formal
close of a letter should begin about
half way across the page, and only the
first word should ever be capitalized.
TO capitalize any word except the first
is looked on as an indication of the
country, as Dear Friend" would be
in the salutation.
Many business men fall into the
habit of always writing I'VE are' at
the end of the letter by way of intro
ducing the formal close, or sometimes
they prefer I'VE remain" but that is
usually bad habit ''Trusting this
will be satisfactory, we are, Yours
truly is mere formality, and the
phrase at the close should be made to
convey real personal meaning, just
as do the good wishes of the clever
personal salesman when he leaves his
customer. They should have heart
and intelligence in them.
I'VE are" or I'VE remain" should not
be followed by comma, as the SEN
tence is continuous, though the ar
rangement indicates break. At the
same time these words are so clearly
implied that the grammatical rules re-
quiring subject and predicate in
every sentence Expressed or implied)
are fully complied with even when we
write, Thanking you kindly for your
consideration in this matter, Very
truly yours" Sticklers for grammati-
cal rules who insist on inserting the
words, overlook the word implied"
The Virginia enterprise., 1909-06-25
TAKES TOLL OF HUMAN LIVES

canyon lying on rocky shelf a little
above the whirling waters of the
river. A newspaper dated in 1900 was
in the pocket of his coat, so that it
was likely the man perished eight
years ago at least. Whether he was
killed while trying to scale the insur-
mountable walls or whether he died
of starvation no one knows.
THAT part Of the Colorado river
never gives up it's dead. Those who
fall into the waters clutches literally
are dashed to pieces, and no trace of
them ever is found
"The Whirlpool rapids of the Nj.
agara river below the falls are terri.
BILE to contemplate, but 1t can be said
without exaggeration that the Mag.
ara rapids are peaceful waters COM
pared to some of the long stretches
Of foam on the Colorado. The whirl.
pools of the Colorado are of the true
type-the water swirls round and
round and there is q bread, hollow,
funneishaped hole in. the center Of
them through which one might peer
The Virginia enterprise., 1909-06-25
Author of the Cody
CORRECT ARRANGEMENT OF THE
BODY OF A LETTER..

Nothing is more Objectionable to the
business eye than beginning the body
of letter on the same line with the
salutation. Old-fashioned books show
the body of the letter begun on the
line with the salutation when the salu-
tation is indented, but the whole ar
rangement is now out of style.
The best custom seems to follow the
salutation with colon alone, though
the colon and dash are more general.
The old-fashioned comma and dash, or
comma alone, are very seldom found
in modern business letters, though the
comma is used almost exclusively in
England, and the comma and dash
very commonly in social correspond
ence.
The body of the letter may be looked
on as forming a paragraph, and so
should be given a paragraph indenta-
tion under the salutation, or the type
writer may simply be turned up a
notch and the letter continued from a
point just under the punctuation after
the salutation. prefer this usage and
ness houses seem to give decided pref
erence to making the body of the let
ter begin with regular paragraph in
dentation.
The paragraph indentation on the
typewriter should never be less than
five spaces, nor more than ten. We
sometimes see paragraphs started half
way across the page, but that appears
to betray ignorance.
At one time the double spacing of
typewriter letters was considered the
best form, and that is still preferred
when letters are very short; but in
these days of lengthening letters, dou-
BILE spacing is really Objectionable.
The best way is to put double spacing
between the paragraphs only, and
make the paragraphs relatively short.
Then each separate idea stands clearly
by itself, and the paragraph can be
used for emphasis with great effect
When the whole letter is double
spaced the paragraphs do not stand
out, and paragraph emphasis (which l
will xplain later) cannot be used. The
development of paragraph emphasis
permits single sentence to be divided
into paragraphs, the emphatic clauses
or phrases being put into paragraphs
by themselves.
The Virginia enterprise., 1909-06-25
ADVERTISING AND LETTER WRIT.
ING.

The modern higher form of letter
writing is really phase of advertis-
ing, and the whole system of sales pro-
motion ought to work together as a
unit. Too many business men spend
huge sums on newspaper and magazine
display, and wholly neglect the letters
that ought to clinch the business when
it comes in. The advertisements are
prepared by highly paid experts, while
The letters are left to SIS week boys.
Yet one good man in the correspond
ence department., assisted by corps
of good stenographers, might Put real
craftsmanship into every letter that
went out through the preparation and
introduction of form paragraphs and
form letters that could be used over
and over.
What is more, the development of
letter writing as phase of salesman
ship, has produced new style of ad-
vertising, spoken of as reason Why
advertising. AS that form of newspa-
per and magazine advertising (Which
has proved so successfully originated
in sales letter writing, the best way
to learn it is to learn to write letters
that will pull
The simplest form Of advertising
consists in filling white space with the
name of the concern and general de-
scription of it's business (similar to an
ordinary card).
Next comes real business news of
genuine interest. Such are the daily
lists of special prices in department
store advertising. The object of that
is not to sell at profit the goods ad.
vertised, but merely to create sensa-
tion that will draw visitors to the store,
where they are likely to buy many 9TH
er things not advertised, on which
there is good profit, or perhaps form
the habit of going to that store regu-
larly.
The third and highest form of adver-
tising is that which seeks to educate
the public in the real merits and
unique qualities Of the goods adver-
tised, or to create demand by teach.
ing people to want new thing. 1t is
only by this method that high-priced
goods can be sold by advertising.
Merely mentioning price is effective
in selling the lowest grade Of goods,
for it is only on them that the lowest
competitive prices can be made. When
higher g-sde of goods is offered at
higher price, it is essential to show
the difference in quality, and to prove
claims. That is the essence of "rea.
son why advertising, and the very
foundation of letter salesmanship.
Copyright, 1909, by Joseph B. Bowles.)
The Virginia enterprise., 1909-06-25
The Right Way to Write Letters


talk 1.-THE better your advertising will.
pay. know one retatlsBrocery store
in a small town that has made a splen:
did success simply. because its propri-
etor has learned7to talk about, the
quality Of his groceries, every time. he:
mentions low prices. A low price and
high, quality is a. combtnstion hard to.
beat. - IT, :?;
But most advertisers, don't know how
to talk quality. To says".This is fine
suit of clothes for the money! or "This
is the best grade of coffee that you can
buy" counts for little when everybody
else is saying just the same thing.
Everybody says he has the best, or the
best for the money. Obviously one of
the dozen or so saying this must have
the truth on his side, and all the others
are deceivers How is the customer
going to tell the difference?
Claims must be proved, and the most
obvious way is to tell just how given
article is better, so that the customer
can look for the points and see them
himself. The average man sees: only
what is pointed out to him. He is no
judge and he knows it. But you can
show him how to be Judge, and then
he has confidence in what you point
out to him. This coffee is three years
old! it has had time to ripen. You see
the berries are full and plump-no
small ones. Those white flakes or
scales that appear when the coffee is
ground are sign of good coffee. This
coffee is fresh roasted, by the most sci
entific process Of roasting, and we get
it fresh every week. We mix genuine
Old Government Java in our coffee. so
as to give it that delicate flavor and
aroma which you won't find anywhere
else. All these details carry convic-
tion. If you haven't got them, you don't
know what you're buying, and you
have nothing to advertise.
1t is not practicable to use testimo.
malls in proving the quality of standard
goods, but in the case of special manu-
factures, proprietary medicines, or the
like, the sworn and detailed testimony
of actual users is not only valuable but
often absolutely necessary The busi-
ness man should seek this evidence.
just as lawyer would seek evidence
to present in court, and really prove
his case to jury of his peers.
The Virginia enterprise., 1909-06-25
WOMAN I |! !! s., | BRIDE ! :.
] FOR TENTH. TINE.
MRS. Polly WEED BAKER ADDS
SHiPPERT TO cong STRING
-: : =: :. !: - OF NAMES.
STILL. M AGILE, DESPITE YEARS
Marrying Game Has Had Many Turns
and. Seven Husbands Are Under :
scd-can't Recall Names :
Of Mates.

Evansville, Ind.-Mrs Polly Weed
Baker of Newburg, aged 6S years, is
happy with her ninth husband. Her
tenth marriage ceremony was per-
formed the other day when she wed
ded Simon Shippert, aged 60 years,
real estate and insurance man of Bur-
lington, la. The reason for the. dis
parity between husbands and mar
riages. is that she married one man
twice. >.,: ..-,,
Mrs. shippert, despite her years, is
agile as a girl and she does not look
like woman who has seven husbands
in the grave, one divorced and one yet
alive. She owns considerable property
in Newburg. She has refused to have
help in her house to assist In the
work and her work preceding the cere-
mony was to. milk her cow, feed her
chickens and then adorn herself in a
plain white dress she had made with
her own needle. Asked why she did
not use one of her previous wedding
gowns she said she feared bad luck.
The ninth husband is a man of good
appearance and is the owner of real
estate in Burlington. He has no chill.
dren, but has Deen married before
and lost his wife by death. The bride
has no children, either, to show for
her eight previous husbands. A re-
porter who searched the rooms for
pictures could find none. Mrs. Ship
pert said she had never had a picture
taken and that she destroyed all of
the photos Of her past husbands.
Mrs. Shippert has had an interesting
career. Five times she has been di.
vorced, one husband died in a mysteri-
Gus manner and another killed himself
by poison. Mrs. Shippert can not re-
The Virginia enterprise., 1909-06-25
Einneoan'e Hannv Thounht

Ffnnegan was watching by the bed.
side of his injured comrade, who had
attended the hack drivers ball the
night before. Hannigan's eyes were
closed and he breathed heavily, but
Finnegan doubted that he was - in
dreamland.
"Eannlsan," he whispered, BE ye
ashlape!"
Nav, quit disturbin' me-
IAN roight, Hannigan. But ~ socn
as you 60 to Shape ten me. fer TIL
doctor wants me to tillyphone him
thfn'' -: - - "a *. -,
The Virginia enterprise., 1909-06-25
HOW TO WRITE EFFECTIVE AD-
VERTISlNG.

Most people think advertising Is a
mysterious art, some magic of words
which the ordinary person cannot
fathom.
1t is really very simple, and every
person engaged in business of any kind
ought to understand what it is and
how to write it, whether in sales let
ters or newspaper copy. And the man
who runs a business is the one who
can best advertise it. The letter form
is the easiest to write and the best to
begin with.
You bought certain goods for certain
reasons. You thought of such and such
customers, who would be pleased for
special reasons in your mind.
Just sit down and tell your friends,
in the simplest and most straightfor-
ward style you can, all the news about
what you've bought. and why you
bought it for them. Be frank and hon.
est and simple and clear about it. Don't
leave them to guess. Don't take it for
granted they know all about it already.
Tell them as you would tell child.
Take nothing for granted.
And remember that it is hustle and
enthusiasm that sell goods. Don't be
afraid to be enthusiastic. Be emphatic.
If you know what your monopoly is,
you can speak in superlatives, in all
kinds of superlatives, and mean to the
bottom of your heart every word you
say.
Enthusiasm is catching. If you are
really enthusiastic yourself, as you can
be If you see and know that you have
something better than anything else in
the world your customers can get, or
cheaper, there is no limit to your en-
thusiasm but your own lack of strength
and energy. Having got started on the
right track, it is a matter of hard work.
it is matter Of intense thought, and
of trying this thing and that thing and
the other till you get that which sells
best, and with largest profit.
Just as soon as you begin to feel the
interest of your customers, and get
their response to what you say, so you
have self-confidence, advertising your
business will become pleasure, you'll
be proud Of it, and you'll work at it
harder than ever. There's no better
work for the head of any business, and
no mere clever writer can be half so
effective as the man who knows, be.
cause he has built the business from
the bottom.
The Virginia enterprise., 1909-06-25

down good many feet II he could
hover over it.
Not all the canyons toll, however.
Is collected by the river. No one
knows what immeasurable mineral
wealth is hidden in the canyon walls.
and every year venturesome prospect.
ORR 60 into those gloomy depths seek.
ing the treasures that they guard.
These men, through some sudden rise
of water or for some other reason.
frequently lose their lives in trying
to escape from the canyon. Most Of
them, I fancy, 90 mad with hunger
and die in trying to scale the spreci.
pices. It is the most awsome place
In the world-down there where tho
river flows, where it never is fully
daylight except for a few brief min.
utes at midday.
The Virginia enterprise., 1909-06-25
HOW TO TALK QUALITY.

Mere low price cuts little figure. Un-
less the groceries or the dry goods or
the furniture offered for sale is good
for something, nobody wants it. Unless
you offer only the very cheapest quail
ty and make absolutely the lowest price
that can be made on the poorest grade
you must talk quality to make your ad-
vertising effective, and the harder you
The Virginia enterprise., 1909-06-25
By SherWin Cody

chooses that which he believes the
best for one reason or another. Un-
less business man has a monopoly,
or knows what his monopoly is, he has
no basis for"reason why" advertising.
And it is fact that, many successful
business men do not know why they
are successful, or don't analyze and
consider why, so that in their public
ity they can urge that special reason
with great emphasis and persistence.
To be successful in their advertising
they must find that out first of all.
For example, a corner drug store has
monopoly of convenience for all who
live in the vicinity. When rival
opens up across the street he sacrifices
that advantage, and will surely fail un-
less he can offer something that the
other store doesn't have, since Gus
toners have formed the habit of going
to the other place and will not change
the habit without knowing a good rea-
son. The new store must have larger
or finer stock, sell at lower prices, or
offer attractive novelties.
AO I"O uOSI SuCCcSSAul U0pdrLu0ut
stores in Chicago have monopolies that
distinguish them. One is the cheapest
store in town, specializing on buying
cheap goods and selling all goods at
least one cent below any other store.
1t has an enormous and extremely
profitable business. The other is the
largest and best store in town. 1t has
goods to be found nowhere else, it has
goods OF higher quality, and it has a
monopoly Of the buyers who care for
quality and not for price.
Another store is widely known as
the best place to buy silks, another as
the best place to buy groceries. OF the
two high-class grocery stores, one has
the best coffee, the other has the best
imported fruits. Still another has the
best stock Of medium grade goods,
another makes the most prompt deliv-
cries, another gives the easiest credit.
There is !: certain amount of floating
custom that will drift into any store,
and perhaps large part of the goods
in any store are the same as will be
found in the rival. But success is in
variably built on holding trade by Of
fering some advantage that can be Sc
cured nowhere else. When you find
that monopoly, make the most Of it.
The Virginia enterprise., 1909-06-25
That's About All.

What, then,' asked the professor.
''is the exact difference between logic
and sophtstry!"
"Well,:' replied the bright student.
If you're engaged in a controversy
it's just the difference between your
line Of argument and The other. to-
lows" r.. Ill IL ss4..sf'.' I:
The Virginia enterprise., 1909-06-25
HAVE you A MONOPOLY?

Business success depends in practi-
cally every noteworthy case in having
q monopoly of some kind in something.
The man who buys goes where he
can get what he wants and to the
greatest advantage, and between two
things apparently just alike the buyer
The Virginia enterprise., 1909-06-25
Early Experiences,

Some time ago an Office boy, answer
ing the telephone for the first time in
his life, and not knowing how to use
it, was told that when the bell rang
he was to answer it..
When, therefore, he heard it ring, he
picked up the receiver and shouted:
Hello, who's there?"
The answer came back: I'm 105."
Go on," said the boy. Its time
you were dead"
The Virginia enterprise., 1909-06-25
PRO 8lTlN6.
Eyes Are Relieved BY Murine

~J~o NV 0011CV0o ~ U0s1Uo
Strain. incident to the average School
Room A recent Census Of New York
City reveals the fact that in that City
Care. Why not try Murine EYE Remedy
for Red, Weak, Weary, Watery Eyes,
Granulation, Pink Eye and Eye Strain?
Murine Doesn't Smart; Soothes Eye Pain.
Is Compounded by Experienced Physi-
clans; Contains no Injurious or Prohibit
ed Drugs. Try Murine for Your Eye
Troubles; You Will Like Murine. Try 1t
in Baby's Eyes for Scaly Eyelids. Drug
gists Sell Murine at SOC. The Murine Eye
Remedy Co, Chicago, Will Send You In
teresting Eye Books Free.
The Virginia enterprise., 1909-06-25
0mlsslona Of History,

Homulus, having built Rome. was
constructing wall around 1t.
What's the use Of putting . wall
on the north side?" jeered Remus
Evanston will never try to break in"
Then ensued the first boxing contest
IN tho new city, with the result, 40 all
the world knows. that Remus was per.
manently Knocked out.
The Virginia enterprise., 1909-06-25

Respect for the past IL not bigotry.
and We are to beware Of tho danger
OF changing too much. al ,,welI aas that
Of not changing 1t all.-sydney Smith
The Virginia enterprise., 1909-06-25
What Did He Meanf

What Did Ho Meant
Miss Bore-Do you ever think Of mo
when you are driving your car?
Auto Enthusiastically certainty
especially when I run over somebody.
Harvard Lampoon.
The Virginia enterprise., 1909-06-25

Pain and swelling seldom indicate in
ternal organic trouble. They are usually
the result of local cold or inflammation
which can be quickly removed by little
Hamlins Wizard Oil. Try and see.
The Virginia enterprise., 1909-06-25

WE PAY 1O-11c FOR COWHIDES.
High price for furs and sell leather cheap.
N. ". Hide & Fur Co., Minneapolis. MINI.
The Virginia enterprise., 1909-06-25

Take Garfield Tea! Made of Herbs, it is
pure. potent, health-giving the most ra-
tional remedy for constipation, liver and
kidney diseases. At all drug stores.
The Virginia enterprise., 1909-06-25

SHIP VEAL POULTRY BUTTER EGGS
to G. L. Bradley, Minneapolis, MINI.
The Virginia enterprise., 1909-06-25

After having been SO mad he
couldn't say things a man begins to
boast Of his wonderful self-control.
The Virginia enterprise., 1909-06-25
An Impractical Suggestion.

you must learn to trust your fellow
men," said the professional optimist.
There's no use in talking that way to
me-" answered the ed-looking citi.
zen. I'm in the grocery business"
The Virginia enterprise., 1909-06-25
A Rare Good Thin

A Rare Good Thing.
"Am using ALIENS FOOT-EAsE, and
can truly say would not have been with
out It so long, had I known the relief it
would give my aching feet. I think it q
rare good thing for anyone having sore
or tired feet.-Mrs. Matilda Holtwert
Providence, r. l." Sold by all Druggists,
Csc. Ask to-day.
The Virginia enterprise., 1909-06-25

And they get the biggest tips who
only stand and wait.
The Virginia enterprise., 1909-06-25

We buy cream. Write desk No. 8 for prices.
CRESCENT CREAMERY CO., ST. PAUL
The Virginia enterprise., 1909-06-25

When you go away from home, don't
forget that God is everywhere.
The Virginia enterprise., 1909-06-25

WE BUY CREAM-WRITE FOR PRICE
Miller & Holmes st. Paul, MINI.
The Virginia enterprise., 1909-06-25

WE BUY CREAM, BUTTER, EGGS.
Samels Bros, Minneapolis, MINI.
The Virginia enterprise., 1909-06-25

The average life of Q dog 10 from
ten to twelve years.
The Virginia enterprise., 1909-06-25

A mans religion never dies so long
as he uses the golden rule in measur-
ing his actions.
The Virginia enterprise., 1909-06-25

Mrs. Windows Soothing Syrup.
For children teething sOftens the gurus, reduces fn
dammation allays pain cures wind collie 25c bottle
The Virginia enterprise., 1909-06-25

The American eats moro than hin
own weight in sugar every two years.
The Virginia enterprise., 1909-06-25

AS soon as a man marr1es. his sins
decrease.