Los Angeles herald. [microfilm reel] (Los Angeles [Calif.]) 1900-1911, 1909-01-03
AUTO SHOW
NEXT EVENT
DECORATIVE SCHEME WILL BE
OF SURPRISING BEAUTY
MANY LIGHTS AND MILES OF
GARLANDS REQUIRED
Dealers Lay Aside All Else in Prepa-
rations for Coming Show,
Which Will Be Par
Excellence

Everything else has taken second
place in the minds of the automobile
dealers to make way for the coming
automobile show, which promises to be
The best that has ever been seen in
Southern California and will rival the
best that the east has produced
The decorations of the show will be
of white staff and greenery and the
staff work is already well under way,
many of the pieces having been cast
and already on the drying racks
All of the decorations made of plas-
ter will have the automobile as the
motif and some part of a motor car
will be seen reproduced by the plastic
art.
The show will be held in the Ham
burger building. The floor, which has
been leased, will be in the hands of the
decorators within a few days and the
plaster work and lighting effects will
be started.
The large columns that support the
upper floors will be utilized with good
effect Around the upper part Of each
will be a capital from the four sides
of which will CLEAN automobile lamps.
A scroll work will carry the deco
ration toward the next columns, and
interviewer in the conventional scroll
are a chauffeur and a motoring maid in
automobile togs.
Runabouts flying at full speed are
pictured toward the end of the scroll.
Between the ends of the scrolls will
be a winged wheel, from the center of
which will CLEAN a lamp.
In the center of each square of cell
ing a horn and bulb will form an
electrolier with a cluster of incandes-
cent globes.
Around the columns will be twined
garlands of redwood branches inter-
spersed with electric globes.
Ceiling, walls and columns will be
white, as will be the plaster decora-
tons. The floor covering will match
in color the greenery twined around
the columns.
White and green will be two colors
in the whole decorative scheme, and
the entire show will be arranged on the
one plan, so that all decorations will
be uniform.
1t is estimated that it will take two
miles of the greenery after it has been
arranged in rope form to decorate the
columns.
Five hundred sacks of plaster will
be consumed in making the plaster
work.
The lights in the garlands that en-
Irvine the. columns and form the clus-
tiers in the middle of each Ceiling
square, will run close to 5000 in num-
Der.
To call attention to the fact that a
show is in progress an Illuminated kite
will be flown from the roof of the
building and at every window will
shine an automobile headlight.
AS the stairway leading to the show
room from the first floor is approached
the first thing to greet the vision will
be a huge shell illuminated with hum
dreds of incandescent globes.
AS the show room is entered an cleo
trio fountain will be seen in the main
aisle. A hexagonal glass will inclose
varicolored lights that will alternate
in color from an automatic switch.
The fountain will be made up Of a
series of automobile wheels, over the
rims of which the water will fall the
top will be surmounted with a hub, and
near the bottom will be a huge tire,
over which the water will fall before
returning to it's source, from where 1t
will be sent through the fountain again.
Along the main floor of the building
a long line Of beautiful urns eight feet
high will be placed, reaching from en-
trance to entrance, making double
line from the Broadway doors to those
on Hill street.
All of the floor space has been taken
and more is desired, as the dealers
oversubscribed the available amount
by nearly 100 per cent. Nearly every
make of machine represented in South
ern California will be seen at the show,
and several models will arrive few
days before that have as yet not been
seen here. At that time it is expected
that all Of the '09 models will be here
to be exhibited, anG the motor buying
public will be afforded the opportunity
of seeing at one time all of the cars
in one place in which they would likely
be interested.
To call attention to the show, it is
probable that a parade will be ar
ranged. It's object will be to show the
advance in the means of transporta-
ton as a series beginning with Indians
on foot and on ponies will be followed
by the old style prairie schoOer. In
regular order will come other means
of transportation used in the west, in
Guiding the stylish horse drawn equi-
page still in vogue but fast giving way
to the up-to-date motor car, which will
be the climax.
The show will be held the last week
in January, beginning on the evening
of the 23d and ending with the evening
of the 30th. Various amusement fea-
lures will be introduced that will be
well worth the price of admission, and
which will add materially to the at
Effectiveness of the exhibition.