Los Angeles herald., 1909-07-04
AUTO CLUB is IN
NEW QUARTERS
MANY IMPORTANT STEPS IN
DIRECTION OF GROWTH
COTTON SMITH NEW ASSISTANT
SECRETARY
TWENTY-FIVE Hundred" Is Slogan of
the Club in Fight for Member
ship from Now to
January l
Monica
Than Ne-d-NGnue

The rapid increase in the membership
of the Automobile club of Southern Cal
ifornia-it having more than doubled
since the beginning the present year
and the rapid increase of the detail
work incident to carrying on its cam
paign of installing road signs, etc, has
made it necessary to establish a per-
manent club headquarters.
The directors have secured a lease on
the ground floor room at 1873 South Hill
street, formerly occupied by Wright &
Calender as general real estate offices.
and have them fitted up as business
headquarters. The duties of secretary.
which have hitherto been ca ed for by
Charles b. Hopper without remunera-
ton, will be in the hands of Cotton A.
Smith at the new headquarters who
has been engaged as assistant secre-
tary.
While these new headquarters are
intended as a place for transacting the
clubs business. members are requested
to make use of them when in need of
information regarding roads, maps and
other data which the club is always
glad to furnish its members. Out-of-
town motorists are invited to make the
clubs office their headquarters when
visiting in this City-ample accommo-
dations having been provided for both
ladies and gentlemen when preparing
lot OF returning IIOlIl a ilOlOl lib u ilP-
The club is just now carrying out
campaign for erecting signs in that
portion of Riverside county hitherto
unmarked, and the board of super
visors of Riverside have contributed
$1,000, to be added to a like amount
from the club. for the purpose of mark
Ing the roads through the Santa Ana
canyon and around Perris, Hemet, San
Jacinto, Redlands, etc. Leonard F.
Block. who has been in the service of
the club for some time, has been APP
pointed superintendent of highways,
and will spend the most of his time i'm
going over the country roads for the
purpose of making temporary repairs
and looking after the upkeep of the
clubs signs.
New Campaign for Members
The directors are planning number
of important campaigns for the benefit
of all motorists, that will be put into
execution about the first of September.
or as soon as the vacation season is
over. and the outlook is so bright that
they confidently expect the membership
will be 2500 by January 1, 1910.
The plan of establishing local con-
suls in the various counties of South
ern California, where the membership
is sufficient to warrant it, has proved so
successful in San Diego, Orange. Riv-
erside and San Bernardno counties
that other counties are taking the mat
ter up with their local motorists with u
view of securing sufficient members to
warrant the appointment of a consul
and advisory board for their commu-
nifty. These consuls are the official rep
resentatives of the club, and together
with the advisory board act in that
capacity with the board of directors.
in order that the funds may be ex-
pended in their particular locality to
the best advantage. These consuls and
advisory boards also serve to keep the
local motorists enthusiasm alive, and
are daily adding to the prestige and in
1uence of the club. One hundred and
ten new members were added to the
clubs list for the month of June.