The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1909-01-23
Do You, Gentle Reader, Sub
scribe for a Newspaper
To Get a FlatirOn, a Meat-ChOp-
per or the News.
Do NOT BE DECEIVED
Ii You Want Newspaper You
Should Subscribe for 1t.
Ii Merchandise Buy 1t of Adj
vertisers.

Vertisers.
Dear Reader:
1t seems desirable to remind the
reader OF few things, in view of the
many misrepresentation now put for
sts.at1, wanu IN Iopeka about this paper, the
enorts to get the readers of the
state Journal to stop their papers
ana try something else they don't
Does the intelligent reader subscribe
Tor a newspaper to get the news ret
IL quickly and fully and accurately, or
subscribe for paper to get a patent
natiron, or help give somebody else a
piano or automobile, listed far above
its real value!
1t Is a fact that four-aftbs of tba
news happens during the day, and is
printed in the evening
1t must frequently occur to you that
In the modern up-to-date evening
newspaper you read today's news this
evening.
good evening newspaper. such as
the State Journal tries to he
and modestly believes it is, gives YOU
the news of the day at a time when
you are ready for it, Formerly peo-
pie waited till next morning to read
what happened the day before. but
times have changed.
In these days of fast typesetting ma
chimes, rapid presses. the Associated
Press in almost instant touch with the
world happenings, quick and able re-
porters-all of which facilities the
state journal possesses none
neeo 90 to bed in ignorance of the
news of the day.
A morning paper. if time is per-
mitted to read it at all is generaIIv
'skimmed;" the evening paper is read
| leisurely, carefully; there is time and
| occasion to digest it's contents. a most
important part of which is the ad-
vertisements
1t is proven every day that you can
not even get all of the important news
unless you read the evening paper.
Other papers, for various reasons cut
out the news that ought to be printed
Readers know this and will confirm it.
The Topeka State journal covers city
news as no other paper does and is the
only paper with three reporters all
able ones, to record the doings of the
| legislature.
You cannot get something for moth
! ing. What is worth while is worth
paying for or working for. You may
think you can get something for moth
| ing, but you must pay for it i'm some
way Free premiums are generally
| overvalued. Pianos and automobiles
can often be bought for one-half the
premium valuation. The loss of i'm
portant news by failing to read an
evening paper cannot be estimated.
Bargain advertisements in the State
Journal are invaluable.
Everybody, that is nearly everybody,
in Topeka, reads the State Journal.
EVERYBODY should.
The paper is delivered to you each
evening at 10 cents per week. Nc
premiums are offered; no meat chop
pers; no carpet sweepers, no picture
cards, no garden seeds. no maps. no
just news, information, comment en-
tertainment and advertising. The
State Journal spends its time and
money in giving its readers the news
of the day in the quickest time, and in
the best paper possible.
Neither are you asked to sign a con-
tract. Stop If you fail to get your
moneys worth.
Buy your news of newspapers
and merchandise of advertisers
both offer bargains in the best there is
to be found in the two respective lines
of news and merchandise.
The State Journal is the official
city paper, and also the official state
paper. and consequently publishes the
supreme court syllabi. all the laws
passed by the legislature and the city
counciI-and is the only newspaper
printing these things It prints the
news pertaining thereto, and the Of
fetal proceedings of the city council.
The State Journal does not have
the biggest or the finest building in the
country-but of course is proud OF
those who have Fine clothes are not
everything; fine feathers do not always
cover the most useful birds. This paper
has a comfortable building Of its own,
paid for out of its earnings, and has
the best and the only building in To-
peka devoted exclusively-three floors
to the daily newspaper business with
out any monthlies, weeklies, job print
ing plants or department store supplies
to divert it's attention from the daily
newspaper propositions.
1t also has had in the past, has now
and means to merit for the future the
largest daily circulation in Topeka, and
total circulation today larger than
ever before in its history.
The evening paper gives better returns
to local advertisers than any other pa
per and receives from its biggest ad-
them, higher rate than any other
daily and carries a larger volume or
local advertising space from those ad-
vertisers, on the days it is printed,
than any other daily.
Everyone who reads both papers
and there are a number of such in To-
peka knows and comments upon the
fact, that four-fifths of the big news OF
the day has already been printed ard
read in the evening paper day before
it comes to hand in the morning paper.
The proof of this is plain, day by day.
To be convinced, simply read the pub
lie prints.
who do not now read the paper every
evening, give your order to the carrier,
or telephone the State Journal office di-
rect; either phone 1O7