Omaha daily bee., 1909-08-01
A S6 INVESTMENT
Offered I'm the Worlds
Greatest Maya zine
Success.
The Magazine Publishing Business
Is One OF the Best Dividend
Producers.
How You May Share in the ENtraor-
binary Profits of n wonder
full Business.

The woman's World. OF Chicago, Is a
popular magazine that supplies at an
annual subscription price OF 25 cents
the masses living in small towns and
rural districts with reading matter. sim
liar to tina Of the magazines selling at
rs cents a copy. The best known writ
ers are among our contributors Its
high grade character and low price have
made It the favorite with tina element
which forms the largest percentage OF
our population. AS over So 900, 900 live
outside Of the large cities, Il has the
largest field Of any magazine. This eX-
plains it's enormous paid circulation of
100000 copies q month, which we
prove. II goes by mail to 100000 homes,
1t is not sold at news stands.
The ourrisr publishing Company,
which owns the woman's World and It's
splendid printing plant and has within
a few years brought 1t by It's great
earnings to its phenomenal success, re-
Gently offered the public its 8 per cent
preferred stock with which there goes q
bonus Of common stock and the invita-
ton at once met with a most generous
response from hundreds of investors.
Within a few. weeks over S25O.OOO OF
the 9 per cent preferred stock has been
sold. This means that over $3.50, 600
new capital has gone into the business
- for only treasury shares are sold. II
means hat those who buy now secure
an interest in q successful business now
worth over a quarter Of a million more
than when the stock was first offered,
This 3 per cent preferred stock is sold
to provide for improvements and extern
sions and to enable us to take care OF
the growing business.
Magazines as Great Disadvantages
The history of the magazine business
shows that enormous profits there are
In II. Muusey's Magazine shares, par
value 500, are now said TO be worth
Sl,2oo, paying monthly dividends OF
500. Yet, Munsey's has less than one
third the circulation of the Woman's
World. The Ladies' Rome Journal does
an annual business of $4,000 900. All
well-known magazines have made and
are making fortunes. The late Mr.. p.
r. Collier, OF Golfers Weekly, left an
estate Of over S5,ooo,oOo. why shouldn't
the woman's World, with additional ia
c%iIities. pay better than any of these
with it's larger circulation and higher
hdN ~ ~ laNNl
The larger the circulation, the higher
the advertising rate. Even now our ad-
veFtising rate 10 the highest OF any pub
lication-Ss per line, STA per inch, $4,000
per page, per Issue. One recent issue
contained over $50. 900 advertising, and
$50, 900 more came too late for insertion.
"A addition we are turning down about
. 1000 undesirable advertising a month.
Our business. profitable from the start.
has grown so fast that within the past
few years we had to move several times
to larges quarters. 1t Is now housed in
three large buildings, employing over
500 people.
Our Earnings.
For the first three months OF 1909,
when not a share of our 9 per cent pre-
ferred stock was yet sold, our profits
we're S59, O00-while but $4,000 is neces-
sary to meet the 9 per cent yearly div
idend on our preferred shares.
On this basis the annual profits would
be 1926, 000-more han sufficient to pay
9 per cent on both our preferred and
common stocks. Additional capital Will
still further increase our great earning
possibilities, especially when we are
heading toward unprecedented prosper
ity, and advertising promises TO become
enormous for a magazine known to ad
vertisers as one OF the best pullers ana
which covers the territory which by
splendid crops will soon be nine billion
dollars to the nations wealth. We are
concentrating our greatest efforts to Sc
sure about a million dollars advertising
in the next twelve months. which would
mean dividends of at least rs per cent.
These facts should appeal TO thought
full and conservative investors. The
more they investigate the more of our
3 per cent preferred stock they will buy.
Buy Before the Advance.
Today you can buy our 8 per cent
fully paid and non-assessable preferred
shares at $50 and secure the bonus OF
one-half common shares with each pre-
ferred share. After August l6, 1903, the
preferred shares Will be SEQ, to be soon
followed by withdrawal OF the oommon
stock bonus. You can buy these shares
for cash or on small monthly install
ments.
Personally. I own only common stock.
Dividends must be paid on your pre-
ferred shares before l can get a diyt-
dend on my common-that shows my
own confidence in this business. The
upturn in our advertising business this
midsummer, usually the dullest season,
Justifies my expectation mat common
stock dividends will start before the
year expires. The next preferred divi-
dend Is due January /.
When our common stock also receives
0 per cent, the balance of earnings be-
longs 10 all shareholders. Not many
corporations provide for such liberal
dividend distributions.
] believe you have never before had
such an opportunity for investment
where shares can multiply in value with
increasing dividends.
Our business is open to fullest inYSs-
t~gation. our largest shareholders are
prominent Chicago business men who
are familiar with cur business. some OF
them, after a thorough investigation.
have invested as much as $4,000 and
some $4,000 in our preferred shares.
II you wish fullest information about
our company, please write for II, or bet
ter I'll out and return attached coupon.