The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1909-06-15
AD MEN SING.
Topeka Club Furnishes Some
Original Music.
A Quartette Supplies Popular
Booster Songs.
MIR. CAMPBELL'S TALK
Kansas City Man Gives Business
Men Pointers.
Got His Start Selling Sticky Ely
Got His Start Selling Sticky Fly
Paper in Topeka,

The meeting of the Topeka Adver-
Using club held at the noon hour to-
day took place in the new quarters
adjoining the rooms of the CONNER
eial club. The tables were ar
ranged around the room on all sides
SO that every one present was able
TO face the speaker without moving
from his seat. There was also a
center table where the speaker sat
There were 60 members of the or
gan1zatlon present including repre-
sentatlon Of women. They were:
Mrs. E. H. Morrison, Mrs. Lila D.
Monroe Miss Viola Reynolds and
was an enthusiastic one, a quartette
singing number of songs to popular
airs. They We're in the nature of
boosters for Topeka. and the adj
vertising idea. The following is one
of the original verses:
Air-"And a Little Bit More
Wed like to be friend to you.
and a little bit more;
with US forever more:
Well treat you right; Wen treat you white
And welcomes give galore.
And you'll get all that is coming to you
and a little bit more.
The meeting was addressed by Mr..
w. E. Campbell president of the
Kansas City Advertising club, and
advertising manager of the Mitchell
Dry Goods Co.. his subject being,
Man, and Department Store Advertis-
ing" He said in part: 81 am very
glad to get back to Topeka again.
Twenty-Five years ago I was here and
all / had was good appetite and
good health but nothing to eat. My
self and friend went to work and
manufactured some sticky fly paper
and as the women of your city were
good to us we were able to get
enough money to take US home.
IT have been in the advertising bust
ness almost all my life. and possibly I
have learned a few things that will
prove of interest. The department store
man should be a man who knows. He
ought to know a good deal more than
he does in a good many cases. The de-
partnent store as a rule does not like
to have any but the high officials know
what is going on. 1t IS important for
the advertising man to know what is
going on.
I'm our store we have an advertising
memo We wateil an advertisement
very closely and make it a point to
find out as neaTlyaS possible just what
business 1t brings in. When the ad
among the different departments of the
store, so that everyone will be abso-
lutely familiar with that part of it that
concerns him. Every evening at the
close of business the advertising de-
partment receives slip from each de-
partment showing what the sales for the
day were. So in this way the advertis
ing man knows what is being done and
just who is selling the goods When
we see that g. salesman is not getting
business we give him instructions and
often make good statesmen out OF UNI
promising material.
ION another sheet we show the total
sales for the corresponding date of
year ago. Our advertising tells us why
we are or are not getting business. We
business as, done by the different floors.
In Kansas City the question as to
whether a department is on the first
floor or the fifth does not make any
difference in point of business. Another
sheet shows the total business for a
week. Then we figure up our advertis-
ing to get the total amount expended
and then the percentage of sales. We
limit the cost of advertising to per
cent of the total sales. Twice a month
we get up a sheet showing the amount
of advertising done.
I'm the department store business it
doesn't make any difference how much
the advertising man knows of the bust
ness unless all concerned are We'll in
formed. The Importance of every sales
man being well posted should be en-
phasized- Everybody should be enthus-
iastic. It is enthusiasm that counts
We are great believers in cooperation
Everyone employed in our firm IS
stockholder and carries a card which
antilles him to purchase goods at a re-
duced price. We have offered pre-
ferred stock at $40 a share We now
have 1000 enthusiastic stockholders
and in the near future we expect to
have 5000 stockholders to boost our
business. Each stockholder gets a 5
per cent discount