The San Francisco call., 1909-10-10
Decorating Plans
Involve Big SUMS

The gorgeous holiday attire which
viii adorn San Francisco during the
Portola festival viii surpass any deco
rations hitherto attempted in the city.
and a maze OF 100000 Varicolored
lights, equal to $4,000, 600 candle power,
viii add to the glamour of the fete. In
the decoration schemes it is estimated
that upward of $4,000 viii be expended
by the merchants OF the city for deco
rations in The red and yellow cOlors of
Don Gaspar.
The colonnade of % pillars facing the
ferry building has been erected, and
when the decoration scheme has been
completed in national and Spanish coll
ors. embelIished with thousands OF col
ored incandescent lights. IT viii form
an imposing spectacle for the city's
portal. Ia addition the ferry building
viii be studded with electric lights all
the way up 10 the flagstaff, from which
the American colors float
Strung across Market street. COM
mencing at the ferry. are cables Of
electric lights. stretched at intervals
OF 80 feet, extending up Market street
as far as the eye can see.
LIGHTS FOR MANY STREETS
Besides Market many OF the other
principal streets of the city viii be IL
Illuminated in the same manner. Loops
of fncandescent lights viii be strung
across Kearny street from Market TO
Pacific along Pacific TO Grant avenue
and across Grant avenue to Market;
in Third. Market TO Townsend; Kearny
from Market TO Broadway; Sutter from
Market to Powell; Montgomery from
Market to Powell; OFarreI from Mar
ket TO Powell; Ellis from Market TO
Powell: Geary from Market to Powell
and Fillmore from Fulton to Sacra-
mentO street.
A brilliant pyrotechnic display viii
be one Of the features at Union square
each evening during PortOla week
The dome of the Humboldt savings
bank building in Market street viii be
gayly decorated with incandescent
lights in festive colors and other tall
buildings Of the city viii be similarly
Earbed
DECORATIONS FOR HOTELS
All the larger hotels are donning
festive colOrs. The st. Francis wiz
have two large paintings, one portray
ing the discovery of San Francisco bay
and the other depicting frontiersmen
crossing the plains. Each of the pic
tures VIII be I5x40 feet and viii be
mounted above the hotel court to face
Union square. The pictures viii be
transparent and lights will be en-
ployed to illuminate them.
Elaborate decorations viii be en-
ployed in the interior Of the Fairmont.
The Pacific States telephone and tele-
graph company will spend $1,000 in
decorating its five buildings in the
bright red and yellow of the dom
FLAGS FOR BIG BUILDINGS
The bunting. flags and streamers on
tie Lincoln block Win cost $3.50 and
The scheme of decorating employed on
the Chronicle building will entail the
nf ef00 Tho 1s.11f
tire Of the Phelan building will cost
$500 and the building Of the Union
Trust company viii have decorations
costing $500.
Elaborate decorations are being pre-
pared for the Orpheum. All of the
bunting flags and pennants used will
be Of wool. such as is used by the gov
ernment
O'connor. Moffat & CO. viii expend
500 in decorating their store at $50
Post street. and the festive coIors on /.
Magnin's store viii cost $500. Roos
Bros establishment will be gayly deco
rated at cost Of $500. The decora-
tions on the Rosenthal shoe company's
store will cost $3.50. Decorations en-
ployedfon the First National bank viii
aggregate a cost Of $4o9
MERCHANTS WILL DECORATE
II is not believed that a firm Of inn
Dorldnfe IN the CITY VIII ldil TO deck
Sfs esta ablishment with gay decorations.
Tillmann & Bendel win expend $500 in
adorning their establishment and many
OF the wholesalers are arranging TO
do as much.
The main artery of the city viii not
be the only street decorated, for tho
merchants Of Kearny and Mission
streets and Van Ness avenue are MAX
ing preparations for decorating the
exterior OF their stores.
Not 20 be outdone by their American
neighbors. the Chinese are arranging
TO sarb the oriental quarter Of The
city in gay and festive eolors.
Among the MERCHANTS who have dec
GRATED their places of business are:
Weeks Howe Emerson company,
T8irschler building. Revere rubber com
pany. Phoebe building. Balboa build
ing. PortoIa decorating company. Shell
don building. II. Liebes & Co, Post build
ing, neiner's. at O'Farrell and Powell
.>ewman e. Levinson, Britain & Co,
Bohemian cafe, Unique theater. Cas-
serlvs, at 9e Market street; Standard
nnkflinerv conpauV a. 94S Market