The Richfield recorder. (Richfield, Idaho) 1909-1931, 1909-10-28

t1CDGIs, ODGN 20, ISUJ
l Mr.. Gaines face turned red could nj
have been improved upon by the mo
glorious of Italian sunsets.
Mr.. Gaines did not see Frank, an
when the latter reached his ONCE
grayely shook hands with himself.
The little leayea is working en- h
whole lump" he remarked. His ne,
piece of publicity read:
SftLL HOLDING OUT
S~tuhhofnnsss is a good thing-bl
not when it is against your wi int
oats. The maker or TIE Good Thin
that should be advertised in this spac
still thinks this a bad medium for &C
vertisine.
Yet you are reading my ad-and hi
might be in this space.
People began to talk about tlos,
cards, and they waited impatientiy 70
the next one Everyone who read then
smiled-everyone except Mr.. Gaines
The next card was in smaller type
with more margin:
If you had a Good Thing, and you
feet were warm, you'd take this space
wouldn't you?
NY fa~int-hesrted customer really
wants to-but he's still afraid.
He had %purpcsely kept away from
the Gaines home since beginning thC
%campaign- He didn't fear to meet Mr.
Gaines, but he did fear Katherine's
tears. That was where he acknowl
edged being a coward himself, and ht
wished the whole thing were over. The
fifth card read:
IN a DAY OR so
will have to tell the public who my
frosted-pedaI customer was. They are
simply demanding his name.
But won't tell what the Good Thing
is. Excuse me!
That afternoon Durand's te:aphone
bell rang. Mr. Gaines wished TO see
Mr. Durand al once. Would he step
over to the Gaines factory?
Mr.. purand was sorry, but he was
very busy, and if Nj. Gaines wished to
see him, perhaps it would be quicker
to come to Mr.. Durand's office,
Far be it from me-" said Frank,
hanging up the receiver, 10 hold my
future father-in-law up to ridicule as
well as to keep him at a distaHce-but
Frank Durand is paying for this ad-
vertising. and he is going to get all
that's coming to him-if it is nothing
but a brief bit of dignity. Let him
come to mel"
MIR. Gaioes did not come 20 Franks
Office that day; but the nev street-car
card brought him. 1t was printed in
smaller type than had been used be
fore-but apparently people read it:
The next card in this space will con-
tain the name of my short-sighied Gus
toner. To save his feelings as much
as possible, it will be printed in very
small type.
1t was a thoroughly indignant mar
who appeared at Durand's Office that
afternoon.
Frank" he exclaimed, this CON
nonsense of yours has gons
far enough. If you carry out that
threat I'll see what the law can CO
for me. Do you appreciate that if you
my name, l can sue you for
libel and defamation of ~character?"
"Libel2 Defamation of character?
Surely you are joking, Mr. Gaines. ]
nave only mentioned publicly that ycv
nave cold feet; a jury and a physician
would probably find that true. AS for
he word coward, you state in your
letter TO me that you are afraid.
ind a man afraid is surely a coward"
you impudent youngs.erl" roared
ir. Gaines, IF you print my name,
II thrash you; that's what III do"
and give nc the best ad. | could
ossibly get-news-matser, without
aging for it." said Frank. lighting a
igar. is that all to-day, Mr.. Gaines?"
For five minutes Mr.. Gaines fought
is stubbcyrness and his ill-temper. !
IL hsnt went on in silence, and :
considerably looked out the
'indow. Then Mr.. Gaines surren-
cred.
Frank said he, quietly. "In take
lat space and give you the contract
if yoa ean make my ais. as much !
cad and talked about as those beastly
Of yours, it will be worth The
.oney..9 |
Mr.. Gair- s. said Durand, leaning
and -.asping his hand, Il vel
'me you back to sanity" !;
Mr.. Gaines shook his mead, and then
owned. How can you fix the thing
,w?" he asked. IF | take those
aces of yours everyone will know
10 had the cold feet"
Frank held up a comforting hand.
Don't worry said he" The public
res not reason beyond a certain
int. The way we will work this is:
he of The spaces will remain mine
r a week or so longer. without the
I'd being changed. In the other
ace your card viii appear. Then,
the public has begun to lose III.
rest in my campaign-to think l.
We the frigid extremities, in fact -
ur card will take the place OF mine
hOth cida~ If tbo oar 7, flot urox,