The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1909-01-25
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The article on the first page of the
State Journal on Saturday was not in
tended as an attack upon the Capital,
but as a defense of the State Journal
Repeated misrepresentation and
faIsehoods about this paper. with an
fnsaneIy jealous view to fnjure il, have
been printed day after day for several
weeks.
These statements like others that
have been published and circulated in
Topeka and throughout the east, and
intended to deceive the Topeka pub
lie and the eastern advertisers. were so
paIpably untrue that little notice has
been paid to them
Lately, however, the falsehoods have
been repeated with such energy that the
State Journal deemed it worth while to
take some notice Of them and it did so
to a part of these statements on Satur-
day.
This seems to have stirred up
more malice and jealousy. The State
Journal has no desire to engage in
a petty quarrel with competitors. but
it said this on Saturday and it repeats
it today:
It also has had i'm the past. has now
and means 10 merit for the future the
largest daily ciryniasisan in ToPeA<as
The above statement is just as true
today as it was on Saturday and any
denial of this truth is a faIsehood,
plain and simple, without the necessity
of using a shorter and ugIier word.
The truth is the truth and the State
Journal is willing to trust it's readers
with a decision on the question of
veracity. for it has been published in
Topeka under one management for
twenty-three years
It can not help the cause of any
competitor to wager with US S250.00,
or any other sum. This paper does not
believe in betting and there is a wide
spread sentiment over the entire coun-
try against it. An item appears in
today's paper detailing an incident
where people were placed in
Jail for the uefarious practice
of betting. Not believing in
betting this paper tries to practice
what it breaches. When the State
Journal devotes $250-G8 to charity. or
to any other worthy cause, it does
not go into the betting business in or
der to help the cause of charity. Had
the State Journal seen fit to accept the
challenge of the Capital some charit-
able institution would have been
$3.50 ahead at the Capitals expense.
Perhaps the Capital would be willing
to spend s25O.0O to know how far he
hind it really is in local circulation
There is a field for the morning
paper in Topeka, although the field is
naturally not so wide as that Of the
evening paper
The State Journal congratuIates its
contemporary upon it's handsome new
building, facilities and quarters. Our
nsighbor has steadily followed in the
footsteps of this paper in securing a
building of its own, fast and addi-
tional presses and Iinotypes. This is
all commendable, but il is no monop-
oily. This paper can hardly commend
the action of its contemporary IN ped
ding carpet sweepers and meat chop
pers about the town, annoying good
people about the sale of merchandise
and trades which have no business in
the newspaper line. and which are
fully covered by merchants who ad-
vertise in Topeka newspaper columns.
The town is this week overrun with
alleged newspaper solicitors who are
merely peddIers in Disguise 1t is even
doubtful if these peddlers have a Ii
cense to sell their wares
The local advertising in the evening
paper is of more value than it is in
the morning paper to the local mer-
chants not only because the local
circulation is larger. but because one
subscriber to the evening paper may
be worth to the advertiser, two or
three to the morning paper, for the
reason that in the even ing the masses
of the people have more time to read
the news and the advertising This is
a natural situation and fat-irons can
not change it
Those who read the morning paper
will note that it says it has a larger
circulation on Saturday than it had on
Sunday, although il charges its larg-
est advertisers 25 cents per inch through
the week and 35 cents on Sunday. Per-
haps the reason for this is that the
morning paper has no competition on
Sunday. The State Journal charges its
biggest Topeka advertisers forty-two
cents per inch and the space is worth
every cent Of that amount and gives
large returns to the advertisers who use
its columns