The state herald., 1909-10-01

baker.Flanders 400" Plants best suited to its
manufacture have been purchased-for IL we
would avoid all chance Of delays and dsappoint-
ments to buyers must depend outside
concern to furnish the smallest part Every
part must be made in our own factories and un-
der the watchful eye of Flanders
TO MAKE THE LOW PRICE POSSIBLE
It was necessary also that there enter in no
intermediate parts profit. No concern making
an assembled car can hope to compete with this
car in quality at the price. 1t was the purchase
of several plants-among them the splendidly
equipped De Luxe factory at Detroit, forging
plant, body making plant. and others-that
started the rumors and make It necessary to
announce our plans a few weeks earlier than
intended. 1t suits us all right-but-
OUT OF CONSIDERATION FOR COMPETITORS
we intended to keep silent yet while. Delv-
cries will not begin until January Besides we
realized that the announcement of such
at such a price, and by Studebakers. is likely to
have the effect Of an explosive bomb on the
cipitate anything, but our hand was forced.
THIS CAR WILL BE THE SCREAM OF 1910"
said the first dealer who was let into the secret.
and If dealers can't pick winners who can?
1T WILL BE A REPETITION OF EMF 80" HISTORY
the greatest sensation-the greatest success
from every standpoint ever sprung in this in
dustry up to date.
OF COURSE IT WILL BE DAMNED
by rivals. But damning doesn't hurt. No car
ever damned the EMF $50"
known Studebaker EMF 80" They said
would never be able to make them at the
price-we did Then they said deliveries would
be delayed-shipping 45 a day now-4,5oo in
hands OF owners. banning doesn't hurt, for
they never damn dead ones
sTUDEBAKERs ARE THE WORLDS LARGEST
makers of motor cars-many times over. Yet
we cannot hope to supply the whole demand.
And as cars sold under the Studebaker name
are always first choice persons who unable
to get them and must buy some other are natu-
rally disapponted-and often sore.
THERE is CERTAIN TO BE A SHORTAGE
of every studebaker model in 1910 We know
that now. but are powerless to avert It. Under
the Studebaker name 4l,600 cars. gasoline
~ IN In haf aou do hig
but this is a big country and the name stands
high over every mile OF It.
ONLY l,e0o STUDEBAKER-GARFORD
Americas standard high priced car-have been
planned for. OF the latest model. not yet pub
licly announced. nearly 200 are already under
that there will be a big shortage Of this model.
but 1t is too late to change plans now. The only
thing for YOU II you want car Of that type
seven passenger. $4,000 with standard body
Is to get your order in now-have definite do
livery date set.
divide WITH THE BUYER
the saving we effect by our superior method Of
manufacture and selling" That is the keynote
TO all Studebaker operations-the explanation
Of our policy Of small profits per unit quant
ties of cars No other manufacturer is satisfied
with SO small a margin Most OF them do not
know. within several dollars. what It costs to
make an automobile-and they set n wide mar
gin to cover.
YOU HAVE BEEN PAYING FOR wASTEFUL METHODS
ever since the inception OF this young industry
We have corrected that. This is an industry
now-not game.
financial aud otherwise, would have hesitated
to launch project Ms big as studebakerF1a
ders go" under the conditions which until with
in few months have prevailed in the automo-
bile industry-or rather Game. The basis on
which the business has been conducted was
foolish. fictitious and false 1t was fair neither
TO maker nor buyer-most unfair to the dealer.
He was always chasing ranbows. Tying UP
with ono wildcat concern after another. he
never handled the same line two Year, In
cession-never knew where. n year afterward
to find any one to stand back Of the socailed
guarantee" he had given with the car.
HOW DIFFERENT NOW
when you can buy any type Of car your needs
dictate or your purse can afYord and have be-
hind II the warranty and the name Of concern
like Stndebnkers-nfty years old. This lat
est creaton-Studeba Flanders "20'-com.
plctes the line Here brief specifications.
Read them carefully; then II you desire further
Information about this any other studebnkcr
model write your nearest branch. Whatever
you do. get your order in-or don't bcrate
because you can't get a car for next spring's
use when you will want II badly.
MoTon. cylinder. bloc all aia- er,r.
cAnnunrron-tloat feed similar to the successful
cooLiso-wa,sr; centrifugal pump, similar To EMr
TYP. handsome and efficient,
ss si's sp!ss 'm
TRANSMISSION seee,ys sliding compare noisy
REAR AxLr-prawn ..it .,a 4, ..u,
EaT, .as, UNIVERSAL joint ssso.sS oil and
WHEEL pAsg-ico inch..-mart that
wiEELsAriery type 10 inch diameter, large wheel. and
Ssaaas. III. is%s i.ss rabbit. ''"' ~ '''''s''''
rnAMg-Pr.s.ed steel
shout With isrss ssl Tor rum o. r.slss.s .aa r ...
seats and ba,. q ns,,y suburban
~ BRANCHES:
~. s . sssi f' ssasSsss Sas I REVIVE SSt 81
:S:iSs III III. no. sif fSss fS sssiSis ,S IL.