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Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1909-04-06
TALKS ON ADVERTISING
~
XIV Convincing
the Buyers Will
By Henry Herbert Huff
COPYRIGHT 1902 BY AMERICAN PRESS ASSOCIATIONS

COPYRIGHT. AMERICAN ASSOCIATION
we'll enhused article little debate takes place in his
mind He his present without the article
future pleasure he might have if he it It is your pu
pose to convince him that he cannot do without it Likewise
he begins think of similar articles the
the merits of yours with the Others He weighs argument
against another your goods have fair show Of
their superior qualities be brought the surface Let the
others neglect such they please but allow of your
selling points go nnmentoned. 1t is time when ouic
counts.
What have been saying quite true Of the advertise
ment personal craftsmanship. Examine the mail order
logue Note how minute the details in the descptions-aost
overdescrbed Every point of merit whatever the Importance
brought to the buyers attention Even the cheapest goods
carefully described Every possible question that may
in the buyers mind is answered
Put into the description those and facts you would
give to the buyer if he your store Suppose suit of
clothes You would take the coat from the counter and put
the customer call attention to its perfect R to the lay OF the col
lar to the neat buttons and cuffs the Sleeves you would
ment the beauty of its color and finish. Then, taking it off,
would throw back and the lining would point
that the material woo would exhibit the makers
you would mention other merit it might have and if you
honest you would admit its defects if it has any.
accurate in description Tell the whole truth Sell goods
for what they worth Your honest descriptions will you the
readers confidence The public expects pay fair price for good
merchandise and to get inferior goods If make
pcous Hide nothing Mention where the article is lacking
serious fault Avoid mepresentng It gains nothing Do not
make everything out to be the best Give proof instead Of caimA
M happens sometimes that will not permit lengthy desc
TONS Condense them then You give details consey you
try Avoid being too general technical Save strongest
for the last where certain lines specialized The
the line general let your descriptions be truthful orderly
complete, interesting"
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1909-04-06
Topics of the Times

Better let the straw hat remain in
seclusion a few days longer.
Farmers are in their fields and the
soil is in very good shape generally
for spring work. A good, hard rain
would help things, however, but the
thrifty agriculturist doesn't propose to
wait for it.
Perhaps they are not looking close
enough to the ground for Crazy Snake.
He is likely to he wriggling in the tau
grass.
The man who has deferred his duck
hunting trip will probably find that
the game has gone.
Lest we forget; this is the month in
(which to plant those trees.
Perhaps the old tonic OF our an
csstors, sassafras tea, coupled with a
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1909-04-06

two hours stunt daily in the garden
will afford relief for that tired, sprine
fever feeling.
Most sensible women candidly admit
that the new spring hat is simply 8
mostrosity, but they, being powerless
to dictate the fashions, must submis.
sively follow them.
Possibly the railroad managers
think they can hold the present high
pressure passenger traffic, if they
should succeed in getting the Scent
rate restored, they will he the mos
disappointed lot of ma gnates that evel
lorded it over forbearing but un-
forgetting public. Automobiles are be.
coming cheaper and more plentiful al
the time.
AS usual the legislature will have tc
work over time if it gets thru prop.
erly with all the work demanding its
attention within the few days thai
remain before adjournment. Some OF
the bills will be "ditched," no doubt
and a few of them ought to be per-
manently buried at the same time.
A sign of spring observable in the
daily press: THE terrific batting OF
the home team etc.
When will we have the voting ma
chine in Iowa?
Under the new amendment to the
primary law every candidates name
goes on the ticket at the top of the
and "a" gets no advantage over
'Izzard.'
A dispatch from Burlington con-
veys the news that the Cosson re-
m oval law forecasts the loss of $4,000
a year to the river city. that sum hav:
ing been paid into the treasury by
gambling and .bawdy houses which are
now preparing to go out of business
The partnership between the city and
protected vice has been dissolved
A cigaret caused the big Fort Worth
CONGREGATION. but that is the only way
the boys addicted to the habit are
likely to set the world on fire.
Senator Gilliland has been as busy
as hired man during this session of
the 1egisla tllre
Senator Gilliland objects to Attor-
ney Lyon as too young and UNI
sophisticated to try cases against rail-
roads. How would Hon. James H
Trewin or Colonel Temple suit the
senator?
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1909-04-06

Vicious businesses and vicious men
are powerful in politics because they
get on the spot early and stay there
until the last dog is hanged. They
vote early and often. They get out on
the street and show their colors. They
hang on and wait for the count. That
is why they win. They are the best
examples of how minority that works
together and sticks it out together may
control, manage and browbeat a care
less and cowardly majority.
While temperance begs a few dollars
to carry on a campaign the saloons
levy an assessment and it is paid with
alacrity. While the purity leagues are
wondering where the money to pay
postage is coming from the trafficker
in white slaves digs into his roll for
the sinews of war needed to put or
keep in office the powers that divide
with him his shameful profit. When
prohibitionists are squeezing out dol
lar here and another there the brewers
pile up a fund to fight for the reten-
ton of their privileges.
Too many who complain of condi-
lions are asking what they can do
without any idea of doing anything for
themselves The sense of individual
responsibility is not active among the
American people. We delegate our
vaumted sovereignty and wonder why
we can not assert it when we have a
sporadic impulse to do So forgetting
that the scepter Of power has always
belonged to those who sieze it. The
public is a giant when aroused but it
goes back to sleep as easily as hired
man on a wet day. Awake it uses a
fail and lies down on the half tllreshed
sheaf to slumber while thieves raid
the threshing floor. What the public
needs is continuity of effort, a sense
of the responsibility that suffrage car
ries and of the duties of citizenship.
Too many of US do not know the name
and address of our congressman
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1909-04-06
euRLNeroN,s HINT TO OTHER TOWNS.

A dispatch from Burlington offers a
strong hint to the residents of Iowa
cities where officials disregard the
oaths they take and permit vice 10
exist in violation of law. One of the
laws made by this legislature provides
a way for the removal of such Of
fcials. Ten citizens may make COM
plant and try out a case before the
courts for the removal of derelict Of
fcials. Upon conviction out he goes.
This law is being observed before it is
effective in Burlington. The gamblers
are shutting up shop Other and even
viIer institutions are closing their
doors. Heretofore at least $4,000 has
been received from these places and
heaven only knows how much more
has been grated from their proprie-
tors for it may be set down as axio-
matte that where there is protected
vice there is graft. However, they are
moving to greener fields or putting up
the shutters now The Cosson law will
give decency its chance TO unmake the
officials who protect gamblers and
bawdy houses. The old order has been
disturbed.
What can he done in Burlington can
be done elsewhere in Iowa. 1t will
never be extremely hard to find ten
persons TO stand for the enforcement
OF the law. The courts are not likely
to misinterpret or TO nulltfy its pro-
visions. When the bill has been made
effective by publication there will be
fitting of vice and mourning in the
temples of graft.
Civic declarations especially will find
the cosson law a weapon ready 10
their hands. It should not be used in
reprisal. indeed it is hard to see how
1t can be thus used. The official who
does his duty is safe. 1t will be an
excellent thing to give those who en-
deavor to shirk theirs a decided feeling
of insecurity.
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1909-04-06

two men, an told, including several
scientists. Among them was Sir Rhnip
Brocklehurst. who was to have charge
Of the sledeing work. james Muir
ray ves thu biologist and Lieu
tenant Adams Of the British nasy was
the msteorologist. The chauffeur and
mechanical engineer was Jaqes Muir
The Nimrod proceeded to New Kea-
land. Her food supplies were suMcient
to last two year1 from that psint.
From New zealanf the vessel was
towed to the edge OF the Ice pack. The
foot Of Mount Nrebus was reached in
safety, and there the Nimrod left Lieu
tenant Shackleton and bis party in
camp In small house which had been
built by the Discovery party several
years before. Furniture for this house
had been taken with the Nimrcd party.
Great difficulty was experienced by
the Nimrod in getting through the ice
to a spot near where the land party
was to camp. Those in the party left
ashore numbered twelve.
The dream Of navigators for many
years has been to discover the south
pole. Several expeditions have tried in
effectually to penetrate to latitude Is
degrees 20 minutes south and 146 east
the spot where the south pole is sup
posed to be.
Some Of the achievements Of the
Shackleton expedition are the follow.
Ing:
Eight mountain chains discovered.
One hundred mountains surveyed.
Volcano of Mount Erebus, 1920 feet
high, assembled.
Theory that there is an area Of at
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1909-04-06
NEBRAskA's DAYLIGHT SCHEDULE,

Nebraskas legislature has passed a
daylight" measure in regulation of
the liquor traffic, providing for saloons
TO open at O'clock in the morning
and to close at s in the evening. Be-
tween the hours of and thirsty
Nebraskans must parch or open some
thing at home or in private. Nothing
will be doing behind or in front Of the
mahogany bar. The passage of the bill
has struck terror to the hearts of the
Omaha saloonists and liquor dealers of
all classes and their representatives
are hot footing to Lincoln in an at
tempt to prevent the governors sig
mature TO the bill Heretofore the sa-
looms have closed four hours out of
the day The new law will close them
eleven out of the twenty-four.
It would appear to the average citi-
zen, of the country west of the Mis-
sissippi at least, that no great hardship
is imposed upon the man who desires
TO quench his thirst by the day.
light schedule. We have been
told that the saloon is tolerated only
as needed to supply a legitimate de-
mand. The theory is that a man has a
right, an inherent personal liberty 10
go and get a drink when he thinks he
needs ii in reasonable moderation and
that the saloon is intended for the
convenience of the moderate drinker.
Drunkenness is deplored by the press
sheets of the brewers and dfstillers' as
sociations quite as much as prohibition.
Most of US will fail to understand why
the moderate drinker can't fill up as
full as he ought to get in the thirteen
hours of daylight allotted him by the
Nebraska lawmakers. He ought to be
at home at instead Of boozing down
town To be sure a Z o'clock opening
makes it a little strenuous for the man
who goes to work on time but he
ought not 10 drink right after break
fast any way.
One of the stock arguments is that
ten saloons will sell as much as TWEEN
~ or twenty-one. If that is to be adj
.nitted it seems to follow that the sa-
looms can do as much business in
eleven hours as in twenty. We close
/ the dry goods stores and their like at
$50, shut up the meat markets and
the barbershops at 8 and generally
close legitimate business on a daylight
schedule. The tired workers need the
+ rest. People get off the street at an
early hour. Why is it necessary for an
illegitimate and destructive traffic to
prop the doors wide open and throw
away the keys?
1t may be taken for granted that
the men who drink after 8 o'clock are
the ones who should not have the op-
portunity. When person finds it i'm
possible to get fairly we'll loaded ir
eleven hours it is time that his sup.
plies We're shut off. 1t is to be hoped
the governor of Nebraska will sigr
the bill. A lot of other states are
anxious to see how the plan works.
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1909-04-06
wAMTEo...MAH aNo ADDRESS.

Writing the Golfers Weekly a New
York voter wants 10 know wha. lie is
to do. he and other citizens Who find
matters political not at all to their
taste. He SAYS ne will write to his
congressman if Golfers will inform
him as to the name and address of the
person who represents the district in
which the anxious inquirer lives, Col
liers very properly tells him 10 ask
a. the barber shop handiest and re-
fuses 10 hunt up the name and address
he desires.
a great many complaints Of present
conditions come from Just such persons
as ne who applied . editors Of the
weekly referred to for information that
every voter should be az no loss to
know. It is these persons who make
the conditions o. which they are loud
est in Complaint. Content to see every
thing go II the dogs and see everyone
else pinched they wake up 70 something
that IS hurting them some day and ask
wh9 represents them in office.
The average citizen has little idea %
his own Importance counted in
the aggregate. It is this av-
erage citizen who is responsible
for all the political ills of the
nation. He delights in political dolce
60. ,,;.r+, .7-,-,,,,4,,;,,, l., o,ocl o,,,
for him until he feels an Individual
pinch. Then he yells and squirms and
raises more riot tran an anarchist
Fourth of July celebration. He didr' t
go to the polls. If he did he was care
ful to let no one know how he voted.
He stayed ii The high grass Unit! he
was stepped on. He it is who is won't
to slip slyly around TO advise the other
fellow to get out in the front rank and
get shot full of holes. He is a pa
triot when he has you by the button
hole in a darkened room behind a
closed door. He it is who swears you
to confidence that he may not "get
mixed UP in it." The type is COM
mon. Every one knows it. Most per-
sons despise it. And thousands who
despise it fail to see themselves as ex-
ponents of the same policy and con-
victed Of the same cowardice or care
lessness.
The reason the average citizen
doesn't get what he wants in politics
and morals is because he is either toe
cowardly or too careless to go after
1t, Or because he doesn't want what
he says he does. The reason the church
does not show in politics is because il
doesn't vote as it prays. The reason
the clean man does not rule the city
he lives in is because ne is afraid te
make hinesH felt or doesn't want to
The fact IS we are all ready to sa,
more than to do much for a principle
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1909-04-06
Tho Riddles,

The increasing respect for children
Is beginning to make itself felt on all
sides. Little boys and girls are no
longer put of with careless words and
second rate toys. They are studied
with constant thought by parents, sci
enttsts devise their playthings, and lit
erary and artistic Celebrities" make
the books. OF these things modern
children are no. unappreciative. II
they are growing hypercritical in some
directions they are becoming very toll
Grant in Others, and not infrequently
they understand their parents. little
shortcomings much better than do
those inundated elders themselves.
Philadslphia Record.
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1909-04-06
THE LODGES.
/. MASONIC NOTICES.
kvisitors always welcome.

MASONlC, NOTICES. "a.
NHVisitors always welcome.
s/VNHail over 1857 West Main.
MARSHALL LODGE 1Os A. F. & A.
NJ, work In the third degree Friday
evening, April 9. H. q. Hoeck, w. NJ.
NJ, H. S. Lawrence, Secy.
SIGNET CHAPTER No. 80, r. A. M.
Special convocation Tuesday. April 8.
Work in p. g. M. M. degrees, 1880 D. m.
q. H. Boggie, H. p.
I. s. Willard, secy.
KING SOLOMON COUNCIL r. & 8.
M.-Special assembly Thursday, April
8, 1880 p. M, r. & S. NJ. degrees.
A. d. Meeker, T. I. M.
I. T. Forbes. Rec
ST. ALDENLAR COA1MANDRY No.
80, K. T.-Stated conclave Tuesday,
April 20 at 1880.
F. M. Wilbur. q. c.
F. Wallace, Rec.
CENTRAL CHAPTER No. 81, o. &.
s.-Reguiar meeting Wednesday. Aprjl
IA, 1880.
Mrs. Geo. Downing, w. N.
Edna G. Fularton. Secy.
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1909-04-06
NOT SUCH A BAD LOT.


Everybody seems to take some de-
light in giving the legislature dig.
1t is easy to find fault with those who
have assumed the responsibilities of
government, and in these days Of re-
form it has become quite the fashion
to strike in every direction. good
many freak bills were introduced into
both senate and house, inspired no
doubt by the worked-up desire to
make society over again. Fortunate
~, however, there are some very good
men in the legislature, and they have
been so wisely distributed in the
formation of committees that the bet
ter judgment has prevailed in nine
instances out of ten. and the freak
bills have been laid to undisturbed
rest in the legislative vestibule. a
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1909-04-06
BILLYs GREAT TRIP.
Young Whitla's Story Of How He Was
Kidnapped From School.


Kidnapped From School.
When little Willie Whitla. the Shar-
on (Pa) boy who was kidnapped, was
restored to his father in Cleveland, he
told an interesting story of the case.
Papa" he said In tone of childish
prattle, ~ have been buggy riding.
been on cars and in a nice big white
house that looked like hospital. ]
have been treated nice and had lots Of
good things to eat.
1T was just little while before the
geography lesson began when teacher
called me to the door and said there
was man there who wanted me to 60
with him to see my father.
Il went to the coat room with teach
er, and she helped me with my coat,
and then went downstairs with the
man. don't know how old he was
perhaps as old as my papa.
I'VE went out the front walk of the
school building, and there, on State
street. he put me into buggy. There
was only one man. He was short, not
so tall as you. He had a red face
and brown overcoat and wore mus
tache cut short
"Then we drove out of Sharon, and
asked him where l was going. We
crossed the river and took the road
to Warren, and all the way kept ask
ing where my papa was. l wasn't
scared at first.
Just before we got into Warren ut
was almost noon them the man gave
me two sandwiches to eat, for l was
hungry.
I'VE stopped just outside Warren
and walked into town, and got aw-
fully tired on the way. l can't remem-
Der just how we went away from
there, whether 1t was on the steam
cars or the electrics. but / think we
went to Newcastle
we slept there that night-the man
who took me from the school building
and another younger man, who didn't
| wear a mustache.
The next day we went somewhere
else-1 don't know where. The men
told me that l was sick and that IL |
didn't keep quiet and say my name
was Jones they would put me in a
place where everybody had smallpox
and that would die.
II thought we came to Ashtabula
| one time, but don't know. can't
remember much about 1t all, for ]
was awful tired all the time, but |
| heard the men say Ashtabula lots of
times, and once or twice they said
Akron. There was a woman who had
me some of the time, too, but I can't
remember much about her.
| AT last they took me to the corner
Of two streets and told me to get on q
street car l saw coming and say ]
wanted to go to the Hollenden.
! II told the conductor, and he asked
me my name, and / told MIN Jones,
because that was what they said to me
to say.
mo, they did not hurt me one bit
They said they would put me with g
lot Of sick people If didn't do Just
as they said. The only trouble was
that in Newcastle and in another towr
which don't remember much abou,
we slept three in bed, two men an6
me-"
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1909-04-06
sHAcKLEToN's EXPLOIT.

Achievements Of British Expedition
Which Reached South Magnetic Pole.
The Nimrod expedition, in charge Of
Lieutenant Ernest 81. Shackleton of
the British navy, which succeeded in
getting within Ill miles Of the south
pole and reached the south magnetic
pole, left England on Its quest for the
south pole In July, 1907. Lieutenant
Shackleton had working knowledge
Of the land Of ice and snow he was
going to explore. for in 1923 he had
been member Of the Discovery ex-
petition under Captain X. T. Scott
and had penetrated for several hun
dred miles southward after the Ice bar
rier was reached. "
The Nimrcd csrried = grew Of thirty.
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1909-04-06
CREsroN,s FOLLY.

shenandoah Sentinel-Post.l
Creston disgraced itself the other
day by voting to reject a free library,
the gift of Andrew Carnegie. Even
the Creston women voted against the
library. The people of that town will
continue to satisfy their intellectual
craving with circus posters, mail or
der catalogues and almanacs. Should
think they would refuse to maintain
school houses or churches. Creston
is an ideal saloon town. They would
not think of voting out saloons You
can hear them argue any time there
how much the saloons help a town
The library down and the saloon up is
their ideal.
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1909-04-06
NEED OF A TAX coMMIssIo,

[Dubuque Times-Journal.l
Iowa is sadly in need of a tax COM
mission. This is shown by it's laws re-
lating to taxation of moneys and cred
its which are out of the state and
largely imperative, and by the legisla-
lures treatment of bills for the i'm
provement of our taxation laws which
have come before that body the present
session. This is the time to appoint
the commission if we are to have a
constitutional convention in 1911. A
constitutional amendment must pre-
precede some changes which should be
made in our laws concerning some
forms of taxation
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1909-04-06

Iona Newspapers
BETTER FOR THE BENCH.
[Waterloo Courier.1

It
President Taft's declaration that the
appointment of judges is not a part of
the patronage of United States sena-
tors sounds good indeed. AS there are
several positions in the United States
courts to be filled soon, this attitude
on the part of the president, togethe.
with his invaluable experience. ought
to result in materially strengthening
the federal bench.
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1909-04-06

mospheric calm surrounding the south
pole -ulsproved.
The first discovery Of land In the ant
arctic region was made BY Captains
| Cook In 1773-5.
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1909-04-06

If you have backache and urinary
troubles you should take Foley's Kid
ney Remedy to strengthen and build up
the kidneys so they will act properly.
as a serious kidney trouble may de-
velop. Mcbride & Will Drug Com
pany.