Los Angeles herald., 1909-11-07
ANOTHER GREAT
EMF FACTORY
FOR THE EXCLUSIVE TRADE OF.
CANADA'S DEMAND
Four Hundred Thousand Dollars viii
BE Invested in New Plant Giving
Employment TO Thousands
of Men

The Studebaker EMF company will
establish q 100000 automobile plant at
Walkerville within the next few
weeks. Announcement of this was
made last night. The company will
supply the trade of Canada and other
British colonies and will be known as
the EMF company of Canada.
The concern will be merely a sub
sidiary company of the we'll known De
troit firm Foremost among the in
corporators are Frederick H. and j.
Harrington Walker of the Hiram
Walker & Sons company, distlllers. II
is stated that all of the money re
quired by the new company viii be
furnished by the Walkers, together
with DIR J. b. Book, Charles i. Palms
and Walter e. Flanders of Detroit.
FLANDERS will act as president and
general manager of the new concern
and Robert M. Brownson has been
selected as secretary and treasurer. The
balance of the board in control Of the
affairs of the company will be the
Walker brothers and Mr.. Palms.
The project of organizing a
Canadian company to manufacture
motor cars from the designs OF lne
EMF go" and Studebaker-Fla
800" has been under consideration for
some time. Being pushed to his tull
capacitv to build cars fast enough 10
take care of the growing demand, now
ever Mr. Flanders, on whom the
project devolved, has delayed its final
consummation until now. One OF the
chief requisites was good Factory
site. and this was found in the mann
moth plant of the Globe Furniture com
panv at Walkerville, a concern IN
which the Walkers were heavily IN
terested. Flanders states that when
fully equipped and in operation the
Canadian factory will have capacity
OF 100 cars a day of the two models
above mentioned.
Heretofore the EMF company,
which has enjoyed an excellent demand
from Canadian points, has had TO con-
tend with the heavy duties, and while
the cost of manufacturing in Canada Is
somewhat higher than on this side, ana
the cars cannot be sold for exactly the
same price, it is hoped, by the in
auguration Of methods and machinery
similar to those in vogue in the De
troit plant. to reduce the price or
E-M-TT go" and Flanders "20' to q
figure far below that at which cars OF
the same quality can now be obtained
by Canadian buyers.
Least important Of all, however, is
the filing of Canadian needs alone
IT is in other British possessions-In-
dia, New Zealand, Australia and other
portions of the British empire that the
greatest market awaits the production
of an American car by American
methods, and at the prices which pre-
vail here. BY shipping from the
Canadian port instead of from this side
of the river the company will have the
advantage Of a 90 per cent rebate on
all duties.
Thus situated the EMF company of
Canada will be in position to offor
competition that concerns on this side
of the line will find it hard to meet on
even terms.
Operations in dismantling the plant
and reinstalling special machinery for
automobile building have already been
started. 1Tlanders. stated that cars
will begin to come through shortly
after the new year, and it is the hope
of the projectors to turn ont cars fast
enough to take care Of the spring and
summer demand of Canada at least.
The new company will give employ
ment to about 200 men at the start, and
viii increase this number to from 1900
to 20O0 within a year or two The
buildings will nearly equal the Detroit
plant in size