The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1909-04-15
HENDERSON. N. c.. THURSDAY

H dnVeTtlsFmentA WHICH. "1tHfh the
meaning Of this act. shall be deemed
either objectionable or pernieious. or
| both. and prohibited thereby, are the
followi Advertisements of damaged
goods sales" of fire sales" bankrupt
stock or other stock represented in the
advertisement in offered. represented or
sold as part OF such stock Advertise
ments stating former selling values. or
former worth. in excess OF recognized
trade standards OF such selling values or
worth. or where values or worth are
stated and are represented as worth
more than such prices at which the
goods or commodity advertised were
sold in regular course Of business to num-
bers of persons within a period of
eighteen months prior to date Of such
Advertisement Advertisements which
represent merchandise to be other than
as stated upon labels or other markings
upon containers or packages of such
merchandise. as in the case of food la
beled and cold in compliance with pure
food l,ws Of this or other States or
of the United States. Advertisements
wherein is contained any statement or
statements OF quantity or quality of
merchandise tn he sold, and containing
exaggerated or false statements OF guam
tity. or where the goods offered are Sec
onds, inferior quality, or otherwise not
OF standard quality and such facts are
not disclosed in the wording OF the ad-
vertisement. Advertisements Offering
for sale any merchandise or other COM
modify described as OF one material or
substance only, when it is a combina-
tion OF two or more materials or sub
stances. especially where the undisclosed
| material or substance ia an adulterant
or material used to cheaper the mer-
chandise or other commodity. as in in
stances where goods are represented as
''all WOOL goods, but are "cotton and
wool" Advertisements containing state
ments as of fact. when it is a matter OF
opinion, unless clearly stated a. opinion.
as where the words ''the best in the
world, =" finest cheviOts." ETC.. are used.
Advertisements in which are contained
so-called guarantees or promise Of guar
antee Of future increase in value Of shares
stocks. bonds. real estate. merchandise
or other commodity. Advertisements
predicting future greater values or stat
ing present value OF stocks. bonds. lands.
merchandise or other commodities, and
J wherein ia contained. as an incentive to
| purchase the stocks. bonds. lands, mer-
chandise or other commodities, q de-
scription of the procedure. success or re-
suits of any similar enterprise or process
of manufacture or similar merchandise
Advertisements OF remedies for diseases
or treatment of diseases wherein symp-
toms OF diseases are enumerated, or
wherein claims of superior professional
skill are made. or where offers of mo
cure. no pay" "money back if not
cured" contract of cure" or similar
offers are published. Advertisements in
which are contained so-called guaran-
tees or promises to guarantee a cure OF
disease. or references. direct or indirect
to private diseases of men or women, as
when the words man medicine, diseases
| OF men, irregularities of women, disOr-
dered- male or female functions. or the
like, are used, or fictitious testimonials
as to effectiveness of any remedy or
treatment for any disease. Advertise.
ments of seers. clairvoyants. fortune tell
ers. mediums or the like, wherein are
contained any so-called guarantee or
promise OF guarantee. assurance or
claims OF ability to predict future events
or claims of miraculous or unusual
psychic power. Advertisements offering
employment wherein is contained a 80.
called guarantee Of results, or where
money or other equivalent is asked to be
paid in advance for samples or outfits.