The San Francisco call., 1909-11-13
Big Piano Sale by Eilers' Establishment
Means Much to Quick Buyers
Finest of Chickering Kimball and Other Highest
Grade Pianos Now Going at Extra Reductions
Prize Winning Exposition Pianos Also on Display to Go
at Still Greater Reductions. $1O or So, Yes,
Even Little Sc Month Secures a
Magnificent New Piano at Sale Price

These are busy days in the big Mar
ket street piano store. Last Monday
we inaugurated our demOnstrat tion sale
of fine pianos. In this we undertake
to show what our tremendous Organiza-
tion of 40 stores upon the Pacific slope
Is able to accomplish for the piano
buyer.
Hundreds of visitors to our establish
ment have not only been satisfied. but
they have been amazed at what they
have learned.
We know that the best thing for the
piano manufacturing and selling indus
try is to bring the price of a good piano
within the reach of every home. We
know that the old time policy of charg-
Ing enormous profits and thereby re-
stricting the sale of pianos to the few
is wrong.
MAKES A PROFITABLE TRIP
lady from out of town who called
on us yesterday found she had saved
exactly s1ss N buying her piano of us.
She bought a superb Sohmer piano-an
instrument ever so much finer than
what she would have had TO content
herself with had she bought of her local
dealer
San Francisco businessman. who
said he had taken a day off TO visit all
San Francisco piano stores. returned
~ bS idtC III luE tdN duu puitHdStu q
magnificent Baby Grand. He conceded
that he would have paid nearly 80 per
cent more had he purchased elsewhere
an instrument said TO be good as the
beautiful Chickering which will adorn
his mansion before tonight. The Chick
ering is the oldest established Ameri-
can make, the best in the world.
We could repeat dozens OF similar
experiences Of those who called on
US yesterday.
There is no better advertisement for
any house than satisfied customer
The best testimonial for a piano is
the sincere recommends ton of those
using it. We know that a satisfied
buyer must feel certain that he or she
has purchased to the best advantage
Therefore, we urge every intending
piano buyer to first visit other stores
before coming to us. Thus a fair
comparison is possible.
Whether 1t be the cheapest intsru-
ment that is dependable, or the most
costly of fancy uprights or artistic
grands or auto-piano that is desired,
come to us first or come to us last.
it is all the same to us. We are quite
sure you will find ours the place that
furnishes the most intrinsic piano value
for the money. Our most enthusiastic
friends are those of our buyers who
have made careful comparison. AS we
have repeatedly announced. if we can
not show that we sell pianos. grade
for grade and quality for quality, for
less and much less than does any other
house in California. we have no right
to ask for business: we had no right
to ever establish this business.
WHY AND HOW CAN WE DO 1T
The reasons why we can and do give
you the greatest piano value are nu-
merous.
To begin with, we represent the best.
the foremost, the biggest American
piano makers. We contract for an an
nual supply for forty stores in five
states We do not place haphazard
orders for carload now and a carload
then It is only reasonable that un-
der cur system. we should be able to
purchase our pianos at much lower
prices than do others.
In the shipping and handling of this
tremendous number of Pianos the saw
ing of much money is made possible.
These items become comparative tribes
under our management