The herald-advance. (Milbank, S.D.) 1890-1922, 1909-10-01

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The Greatest Automobile Value
the World Has Ever Seen
HERE' THE ANNOUNCEMENT
for which the world Of Automobile has been
cording as the individual was a buyer or seller
Of motor cars.
WE HAD INTENDED KEEPING SILENT
about this car for a few weeks yet-until other
makers had had their say-until they had all
sprung their sensations"
BUT THE MAG OF OUR PREPARATIONS
nths I purchase % Of several factories ct RE r BY = s Gun
pany Of Detroit set trade tongues a-wagging and
information as to the car that was to be produced
on such a tremendous scale began to leak out.
DEALERS, ANXIOUS TO GET THE WINNING LIN
began to INQUIRE as to the Studebaker plans for
next year. They were insistent. for. very natu-
rally. they did not want to tie up with any other
concern II studebakers were to have the great
line that had been reported. No man likes to
enlist on the losing side. All like to march with
the Victorious.
CUSTOMERS EVERYWHERE WROTE
In this vein: If Studebakers are going to build
a runabout I don't want to buy until I have
seen it." Thousands Of these writer's have dealt
with this Old house for years--some OF them
never BIC bought = vehicle anywhere else: TO
intrinsic value Of any car.
IN VIEW OF THIS ANXIETY
on the part Of our friends we decided it would
longer withhold information as to this car,
which will supplement those other two incom.
parable models. studebaker.Garford "4o' and
Studebaker EMF go"
so H GATI IS oUT
slider the T. sou source e.S OF this assscnaar,seo1ni origin; I'll com
nounced-and see If you don't think they were
false alarms.
lected because it was believed that that alone
to any one at all familiar with the y history is and
the personnel of the automobile industry.
sTUDEBAKERs STAND
marketed through this organization. That is
your guarantee that the car will be Of sterling
quality Observation-Disclosures could not az
ford to lend their name and a reputation based
on IS years OF upright dealing to any but an
honest product.
FLANDERS WILL MANUFACTURE
this product. What could we say here that
would add to his fame as a manufacturer? His
has been the most wonderful record in this won:
derful business. 1t has been a succession of
triumphs-a repetition from year to year of
feats in production that had heretofore been
considered impossible-that other makers now
call marvellous. NJ go" which attained
such an instantaneous success and now stands
the most popular car on the market, was sufi-
cient to establish Flanders for all time.
JAMES HEASLETT
the Observation-Disclosures '2o"-an engineer who
up to the time he undertook this commission
had never set his hand nor his talent to the de-
signing Of any but high priced cars. Several
Of the best known emanated from his brain. He
one from which have evolved all later models.
Heasett doesn't know how to do cheap work.
in the sense that the term is generally used. He
simplifes and he knows how to design parts
to manufacture to the best advantage-there he
is unsurpassed by any.
5000 ST 's2O's" WILL BE BUILT IN 1910
We realize that these figures will be almost in.
credible to persons unfamiliar with the re-
sources of Studebakers and the ability Of Elan
ders. It is a simple statement Of fact. That the
old ultra conservative" house Of Studebakers
and not some young and inexperienced concern
stands back of the statement ought to give
1t q par value. We know it will.
THIS QUANTITY WAS NECESSARY 49,.
It IT, would snd o be 'mpo y, the o to psI - mad = car ia s on 1na1
quantities. The tremendous overhead" expense
Of equipment and distribution would, II saddled
onto q lesser number Of cars. make it necessary
to add Is to 80 per cent. to the price. We can
not build a much better car than others do for
tributing the overhead over 25. 900 cars we have
been able to set the price at $3.50.
COMPARE THIS 4 WITH OTHERS
listed at 500 to $500 more. Add a magnetic to
those not so equipped-we believe no automo-
bile is complete without a first class magnetic
IN nrico thoro Ia M C0mnQri10n in Valn0 Wa