Los Angeles herald., 1909-11-14
PROSPECTIVE BUYERS
SHOULD BUY EARLY
DEMAND FOR CARS WILL FAR
EXCEED SUPPLY
World Is enthusiastically Mad Over
Automobiles and the Demand for
Them Will Be Stronger
Than Ever

The reports received from time to
time from the east to the effect that
about 100000 automobiles will be man
ufactured the coming twelve months
have been very alluring to the man
who has been contemplating buying an
automobile, and especially to those
whose means restrict them to the pop
ular priced car. 1t is a certainty that
this number of automobiles will not be
manufactured, first and foremost for
the reason that it will be impossible
to get the material with which to con-
struct them. The growth of the auto
mobile industry has been so rapid that
the allied industries, which have to sup
ply the component parts of an automo-
bile have been unable to keep in step
with the fast moving progress of the
modern vehicle. Automobiles are not
made out of crude material.
Is Product of Refinement
The motor car of the present day is
product of refinement in all its parts,
the most prominent Of which is steel.
This steel is not the steel of a few
years ago which was put into the first
automobiles. 1t is a steel worked up
with anti-fatigue alloys, that is, alloys
that counteract Crystallization, de-
manded for the safety of the owner
and to withstand the great vibration
that is superinduced by the great speed
OF the motor car running on pneumatic
tires This is but one part of the great
scientific advance that may be said TO
be followed out in all branches of auto
mobile construction. Hence ii will be
seen that to produce stock of this ma
ture, with which to construct motor
cars, must take time and large guam
titles of men to supply the demand.
This is especially evident when II is
considered that during the ten years,
up to the present season, about 100000
automobiles have been built, and now
suddenly for the next twelve months
they demand stock for 100000 at least.
That this demand will not be sup
Piled is a certainty. The same also can
be said of the tire situation. There is
not going to be enough crude rubber to
supply the demand, hence If it were
possible to construct the cars 1t would
be impossible to move them on account
of the tire situation.
There is no question that the world
has become enthusiastic over the auto
mobile and, as has been said has
the great popularity of the automobile,
first, the great delight of covering space
in a fast moving vehicle under ones
own command, and secondly, the great
benefits derived physically from the
forced life out of doors have made
many give up other pleasures for this
marvel of the present century.
overstocking Impossible
There have been some who have said
that If 200, 900 automobiles were to be
manufactured this year it would
cyerstock the market Considering the
popularity and demand, this is impos-
sible. when we calculate that there are
90. 900 600 people i'm the United States,
end taking it as four persons to
family. would mean something over
20. 600 900 families. 1t is estimated that
only a fifth of the population of the
United states earns $4,000 or over a
wear, which, following out the same cal
culation, would mean there are about
100000 families who can afford an au-
tomobile.
This shows that with 100000 already
manufactured and 100000 planned for
the present year. there would only be
supplied about one-eighth the number
necessary for those who could afford to
buy a motor car.
of the 100000 already manufactured
many have gone to the junk heap, be-
ing cars Of the experimental stage,
While others have entered the second
hand market, and are being purchased
by the 95 per cent below the $4,000 in
come mark.
This 81 per cent of the population
must show to the manufacturer where
the cheap or popular priced car of the
present season will from now on drift
to. Hence, when it is said that the
manufacturers propose to build 100000
automobiles the coming season, if con
ditions permit of their manufacture.
it will not produce an overstocked
market.
From these deductions there is but
cne conclusion for the buyer to con-
sider, and that is. if he is to enjoy an
automobile manufactured this season,
it behooves him to place his order at
once, for if he does not he will find
that he will be enjoying his touring
for the first time during some period
of 1911.