The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1909-10-14

|CLUB? WHY NOT?
BOOKINGS NEEDS EFFECTIVE
ORGANIZATION
o EXPLOIT ADVANTAGES
HE TIME is NOW AND THE NEED
is IMPERATIVE.

hat Brookings needs and should have
N active, wideawake, up and doing
Eommercial Club, in order that it's
Manifold advantages might be properly
Exploited and increased; conventions
6ecured and entertained; it's college
Guilty aided in Strengthening and en-
Arging the great state institution To-
4ated here and in word to put
Brookings on the map in a manner
fhaf all who run may read
We broached this matter to Charles
u. Hall, manager of the Minnesota and
Dakota Farmer, a man who has prob
ably given more study to and knows
advertising better than any other man
IN Brookings, and were surprised to
learn that he had been for a long
time studying town development and
Community advertising as practiced by
cities, states and sections of this coun-
try and he had fund of information
On the subject and believed that no
pne thing was more needed in Brook
ings than concerted action along the
lines above noted.
Mr.. Hall cited numerous instances
In which towns had by these means
incrt ased their population many fold
and actually raised the price of real
property from fifty to one hundred
per cent and at the same time made
hn hot MI in oh fO
live. AS local instances he cited what
Pierre and Aberdeen are doing.
Below are appended some questions
handed us by Mr.. Hall which are not
only worth reading but worth ponder
sing:
@ Where is our town on this map?
All, yes, there it is, right at the
point of my pencil-see?
# Wonder who else sees?
5 Who knows our town is on the
" map?
# \ Who cares-other than our home
folks?
y What does our town mean, indus
trially to America?
Anything?
What is it's rank in the American
town development game?
What's the score?
Are we really in the game?
Gentlemen, it's almighty important,
the position our town takes in this
q race for supremacy among towns.
And the old town cannot fight her
battles without you and I to boost.
A We can boost, at least, if we do not
build.
No town is better than her men.
No town ever went ahead without
men to push her ahead
A lazy farmer allows his crop to
run to weeds.
A lazy townsman allows his town
to run to- weeds-literally and figura-
lively.
Weeds and crop do not come on well
together Weeds and town develop
ment do not know each other.
Let's cut down the weeds.
Let's cultivate our ground.
There is a reason for our town be-
ing on the map, else it would not be
there.
Let us study our town a little.
Find out why we are on the map;
Swhy you and I and our neighbors set
tied in this spot instead of some other.
In making that inquiry we will prob
ably discover reasons why other per-
sons, other business men would like
to live and do business in our town.
We will discover our advantages
After we know our town, let's tell
others: let's pass the information
around; send it abroad.
Let's work for our town.
Our private business is important,
and must not be neglected, but our
business interests are inseparably as
sociated with the welfare of the town.
If the town prospers. we will have
better chance to prosper.
If we are making good now, what
could we DO In 1ar more 1aVtraDle cir
cumstances?
What are you and willing to do to
make our town more prominent on
this map?
The Register interview "a num-
ber Of the business men and
without exception they declared in
favor of the proposition and expressed
their willingness to do all in their
power to help organize real Com
mercial cluL. Some of the expressions
are as follows:
e. H. Beatty: Il am heartily in
lfavor of Commercial club IL we can
= get a live one, and I don't see why
we can't. You remember the organiza-