The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1909-06-23
VALUE IN ADVERTISING
Methods Adopted by Cities That
Find 1t Pays.
PRESS AGENTS ARE EMPLOYED
Art Of Publicity Men Has Full Swing
In Booming Towns-Various Devices
vantages-New Use For Mail.

Used to Make Known Municipal Ad
vantages--New Use For Mail.
One of the surest ways to boom a
town and attract outsiders to 1t Is by
advertising. Let the world tat large
know of Its attractions and its value
as business and residential place.
II you read that Seattle. Tacoma,
Springfield, Now Orleans, Shreveport,
Memphis, Pawtucket, is each and sew
orally the pleasantest and the most
profitable place to live In; that in
Pittsburg neither stogies nor steel mil
lionaires are compulsory social habits;
that New York Is the only place to buy
stylish clothes; that Greensboro, N. c.,
is half Yankee and half southern and
a money yielder; that fortunes grow
on apple trees around Spokane: that
"the sun loves to shine on Kittitas;"
that San Francisco Is better than 1t
was before; that there are no poor and
consequently no charities to support
in--one hesitates to name it-and II
you continually come across refer
ences to the seductlons and comforts
Of these cities you will know that
there's reason.
The reason is that even cities now
adays employ press agents.
Advertising cities Is merely another
application Of the familiar truism that
advertising brings success" II what
you advertise bears out your adver-
tisement The Springfield (Mass) board
of trade has Just awarded prize Of
$500 for Il scheme for agenting the
city which calls for an expenditure OF
$4,000 year. including combina-
ton advertising reading notice agent.
This plan is now In the hands of
special committee. Among the sug-
gested mediums of publicity outside Of
magazines and newspapers, which, of
course, come first, are personal letters,
buttons. stickers, billboards and n
monthly bulletin.
The Commercial club of Knoxville,
Tenn, expects to spend $4,000 this
year in the advertising columns OF
northern and southern newspapers and
Ing Its last years expenditure of $780,
600 in promotion work. 1t is cireulat-
ing. chiefly through II, chamber OF
commerce. newspaper clippings, bro
chures, pamphlets, circulars, dodgers,
leaflets and copies of publications hay
Ing descriptions Of the city. Every
inquirer for Information Is posted upon
the chambers bulletin board. He i'm
mediately receives letters and rates
and propositions and pictures from rail-
ways. from land dealers, from bank
ers, etc
This is one of the most comprehen-
sive. impressive. eager and Judlcious
examples OF the new system. Yet It Is
only In the lcaflet of n dealer In Spo-
kane's city bonds that you learn that
Power city" owns Its own water
works its own garbage crematory and
much other valuable property and that
Its net general bond Indebtedness is
$l,6lo,oo0. No city that advertises
tells you what the tax rate Is. None
except Houston. Tex. tells what re-
lief you are to have from the ordinary
or extraordinary burden of local polti-
cal grating
What is spread broadcast. as oc-
casion serves. Is notice that winters
are warm. summers cool (as II you
wanted to stay the year round In one
spot. that there are numerous secret
societies, that growth has been rapid
population fancifully estimated for
I!lptn tunf In thp gnntlrhG fhprn Is not
much rain. and therefore that last
teeDiehess OF hople minds, the dream
that hens can pay VIII there come
true. others ueciate that WITHIN their
poruers ,here Is no suhsuoke; others
'n"' Tue Town eon,ains the ohis oaiiy
newspaper south OF baltimore that car
res run up 10 uate news service OF
ina. nere Is the oniy hippouroine south
vi nv" iorA' OF 'h't l, coh.a'ns inahy
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