davidaulloa/AmericanStories huggingface dataset:
Arizona republican. [volume] (Phoenix, Ariz.) 1890-1930, 1909-05-26
INTERMITTENT ADVERTISING.

Does intermittent advertising pay?
Haven't there been successful adver-
tisers who were spasmodic users of
publicity?
Yes, in some cases.
1 have in mind several instances
where men have fallen out of ten
story windows and escaped death. But
these same men never attempted the
same stunt again, at least not inten-
tiOnally
The really successful business is the
business that continues to be success
full, of course, barring out the newt
able, and never as yet have advertising
records shown one instance where a
really successful business was an ad-
herent to the practice of intermittent
advertising.
Water will not boil as soon as put
on the fire. Ice cream will not freeze
at the first turn of the handle. Neither
will advertising pull at the first blast
Of the trumpet.
Many an advertising campaign has
been abandoned at just the time when
it was getting in line for results, sim
ply because it did not bring results at
start. Because the buyer did not rush
into the store at the first flash of the
ad
AS a matter of fact, proven every
day by the enterprises all over the
country the really successful advertis-
lug campaign, the one that really
builds up business is not the cam
paign that takes effect at the jump
Business building advertising is a ton
is to the trade, and like tonic has to
ic to the trade, and like a tonic has to
course throughout the entire buying
frame before it begins to show results
ticeable ones. What would your family
physician think if after giving you a
tonic or system builder. you would
rush into his office after the first dose
and accuse him of not doing as he
agreed? Is it not the same with adj
vertising? Doesn't it take time to get
into the system of the buyer and build
up his buying instinct for your par
ticular goods, before you can expect
him to come into your place of bust
ness and spend his cash. that takes
him ten hours a day to earn?
Can you expect the housewife to
leave her accustomed haunts of shop
ping and switch to you at the first
advertisement that you insert in the
paper? Does your wife do it? The
best way to size up the pulling quail
ties, and the time needed. is to watch
your wife follow a new proposition,
and see the working of the buying in
stinct. Every woman is different to a
certain extent, but you as a salesman
know the psychological buying in
stincts that are present in every well
balanced buying mind.
OF course Special sale advertising
brings direct, and quick results that is
Tiff the public has already a conf
dence in the business doing the adver-
tising, and if the bargains are real
bargains. And the average shopper
knows the real thing now days from
fake.
The basis for quick results from
scare-line advertising, is the old, old |
story of chance to get something for |
less than it ought to be. If this proves |
Arizona republican. [volume] (Phoenix, Ariz.) 1890-1930, 1909-05-26
VANCE TRACT SELLS FOR
TWO HUNDRED PER ACRE
L. w. CUTLER, OF IDAHO, THE
PURCHASER.
Mr.. Vance Will Erect a Residence Of
Two Stories on His City Lots.

The John T. Vance ranch, located
south of the southwest corner Of the
city limits. was sold yesterday after
noon by the Mesa Land company to
L. w Cutler, a recent arrival from
Idaho. The consideration is under
stood to have Deen $4,000 Mr.. Vance
viii continue To- reside on the property
until September J.. when ar. Cutler
VIII come with his family from Idaho
ana take possession.
Mr. Cuttlcr is an extensive rancher
and stock breeder. He anticipates
bringing to this place a car load of
thorough bred Durham cattle in the
fall He is a member of the Latter
Day Saints church.
Mr.. Vance will soon commence the
erection of a neat twO-story residence
on one of his four lots, located north
of the Auditorium. Upon the compile
ton of his residence in the city, he
will devote all his time to the show
business in connection with his Audi
torium. He expects within a few days
to order one of the latest up-to-d date
moving picture machines, and will then
give upwards of two and three shows
week. Mr. Vance has contemplated
such a move for some time.
Arizona republican. [volume] (Phoenix, Ariz.) 1890-1930, 1909-05-26
Gov. Sloan GivGnthe GIadHand
in Mesa Yesterday
ADDRESSED THE GRADUATES
Banquet at Alhambra Was
One of the Features of the
Observation-Disclosures Was
Crowded to its Capacity.

Governor R. z. Sloan was given a
royal welcome when he arrived in
Mesa yesterday evening, his initial
visit to this place, as chief executive
of the territory, coming for the pur-
pose of delivering an address to the
graduating class of the Union high
school.
The governor and party were met at
the train by ]. G. Spangler, George
w. Silverthorn, president OF the school
board, and ]. T. LeSueur, an old
friend after which a ride was en-
of the city, terminating at the high
school building, where another recep-
ton was rendered the new official.
Governor Sloan addressed the grad
yates in a mastery way and gave
abundant evidence to the statement
that preceded him, to the eject that
he is one of the most finished and
pleasing platform speakers in the ter
ritory
Immediately after the high school
resentative citizens and their wives re-
paired to the Alhambra, where a ban
quet was given in honor of the dis
tinguished party. The governor was
, entertained at the Spangler home.
leaving this morning. for Phoenix, and
will go to the southern part of the
territory this evening.
Arizona republican. [volume] (Phoenix, Ariz.) 1890-1930, 1909-05-26
- Mesa Department ~

to be true in every case, the adver-
Using is bound to bring results every
time, or if it gives the buyer an ad-
vantage once in a while, enough times
to make it a gambling chance. This
class of advertising must be fresh, in
teresting, eye riveting. and show a GER
tain per cent of extravagances. This
class of advertising has the business
building quality in it If it is successful,
but the confidence making, heart-to-
heart talk, the newsy element is sec
ondary, and the alluring element is in
the foreground.
The business building advertising is
the advertising that day after day has
a heart-to-heart talk with the buyer,
tells him something of interest about
the store, describes this article or that
gives its advantages over that of some
other article of a like family, and is
educational 1t is the advertising that
suggests something new to the buyer,
every day or so, and makes him feel
that the establishment doing the adj
Vertising has the best on the market
under the best craftsmanship, at the
right price, etc. This is the kind of
advertising that is reliable, that is
looked at every day, and after time
brings the trade to the store doing
the advertising because this store has
made its name synonymous with a GER
tain line of goods. and every time that
the shopper thinks of an article in this
particular line, the mind associates the
store advertised with the article in
mind, and that store gets the pur-
chase. That stores ad is looked for
when the something in mind is needed.
This is the secret of every large en-
terprise that is advertised today. At
first it took time to educate the pub
lie to looking for the ad of the partic-
ular firm, but after the instinct was
firmly anchored the rest was an easy
matter All that was necessary was
to keep up the confidence inspiring
copy, the tone of the store and adhere
to it's principles.
Arizona republican. [volume] (Phoenix, Ariz.) 1890-1930, 1909-05-26
TALK ABOUT SLEEPING.

Women are like men when it comes
to sleeping. Plenty Of restful sleep
makes man strong and vigorous, and
1t makes a woman happy and beauti-
full But both women and men can
procure restful sleep by using Sexine
Pills. It is well known that nervous
ness and overwork prevent sleep. 1t
is equally well known that Sexihe
Pills produce that delightful relaxa-
ton that folds ones tired limbs in Ma
lures arms while the unconscious
body draws new life and vigor Sexine
Pills are the perfect tonic. They are
guaranteed. They cost 81 a box: six
boxes IS, with full guarantee inclosed.
Address or call Elvey & Hulett drug
gists, where they sell all the principal
remedies and do not substitute
Arizona republican. [volume] (Phoenix, Ariz.) 1890-1930, 1909-05-26
SMILE-UP.

1t may not be true.
Smile-up and go to work.
Most of the trouble that we worry
about never happens.
Shortage of ducats must be made up
by an excess of gray matter, long
hours and get-there, a full gasoline
tank doesn't help much if the carbu-
retter splutters and the spark plug is
gummed.
Smile-up and work.
Mistakes come to everyone, but the
mistake of worrying about them Is
the worst mistake of all.
It's not what happens that brings
the wrinkles and gray hairs, but the
fear of it.
Smile-up and work.
Fear is old-womanish: be a man.
Anyway, trouble or no trouble, work
or no work, worry or no worry, there
is work to be done, it has to be done
so get busy and forget it.
Smile-up and work.
What every Tom. Dick and Harry
can do is not worth doing, no one
wants to do.
If trouble, failure, nerve, brain OF
toll were not needed to succeed, al
the sweetness of achievement would
be lost.
Smile-up and work.
If copper stock is down. steel is up
so what is the difference?
If there were no ups and downs. nc
good years and bad years, all the ex-
element of the game would be lost
SMILE-UP and WORK.
Arizona republican. [volume] (Phoenix, Ariz.) 1890-1930, 1909-05-26
FRANK BARR INJURED.

Frank Barr. who was so seriously in
jured while en- route to Roosevelt last
week, was brought to this place on
the stage Monday, where he was met
by his father and taken on to Phoe-
nix by private conveyance. Mr.. Barr
was thrown over a precipice some six
ty feet in height, and he sustained
very serious injury to the tendons of
his lower limbs. No bones were brok-
en-, but the case is a very serious one.
however. Mr.. Barr is well known and
is representative of the Pacific Mu-
tual Life Insurance company, with
headquarters in Phoenix.
Arizona republican. [volume] (Phoenix, Ariz.) 1890-1930, 1909-05-26
NEWS NOTES.

Mrs. Emaline Kimball was a Phoe-
nix visitor yesterday.
Waugh Crouch left yesterday for the
coast for the summer.
Charles Peck. the promoter of the
proposed new airdome. to be located on
East Main street. reports that he is
meeting with encouraging success
among the business men in taking
subscriptions.
L. W. Stilwell was a Phoenix bust
ness visitor yesterday afternoon.
Rafael Mendebiles paid a fine of
81 yesterday for being drunk on Sat
urday night and Sunday.
Manager Vance is advertising big
dance to take place at the Auditorium
on Friday evening next.
Mrs. Fred Bracket is reported con-
siderably better.
Arizona republican. [volume] (Phoenix, Ariz.) 1890-1930, 1909-05-26

skirt. / h e
b1ouse finished
with a Dutch
collar as a1us-
trated, Is sum-
mer Like and
becoming and
fashionable bot
In spite OF its
m ny advan-
tages, the Dutch
collar does not
suit all women
and this blouse
has the merit of
allowing a
choice Of that
one or of a
stock collar or
of a sliahtiy
open V-neck.
Its sleeves, too,
can be made In
foil or three
quarter length.
Cotton chiffon
with trimming
of Vaienciennes
lace makes the
& o W n a1us-
trated, b OF
lingerie mate
rails are almost
numb er1ess.
There are lovely
embroidered
a nd cross
barred mUsifns,
there are the
b c a q t If O I
Howeredbatistes
and the ike,
there arc cotton
voiles and cot
tonmarquisettes
and there are
many silk and
cotton mixtures
and even silks
that are made
In lingerie style,
while the model
suits one and alt
equally wsf1.
Both the skirt
and the i1ounce
are straight and
consequently
they can be
fasadeeed with
he greatest
possible ease.
or he
medium size
VIII be required.
foc the blouse
81 yards of
material "A. 8
yards 81 or 2H
yards A inches
wide, with 8
yards of inser-
ton. 81 yards
OF edging; for
the skirt ~
yards "A, 54
lace Binding.
inches bust, or Of
, any address by
'or each. OF In
Arizona republican. [volume] (Phoenix, Ariz.) 1890-1930, 1909-05-26
ANOTHER SHOWER.

The many friends of Miss Nellie Le-
sueur gathered at the spacious home
of her parents on East Main, Monday
evening, and rendered the young lady
a miscellaneous shower in honor of her
coming nuptials. The presents were
varied and elegant and depicted the
high esteem in which the young lady
is held by her girl friends
Arizona republican. [volume] (Phoenix, Ariz.) 1890-1930, 1909-05-26

There are many people VINO suffer
from Backache, Rheumatism, Lumbar
90 and similar ailments who are not
aware these are symptoms Of Kidney
trouble Pineules for the Kidneys act
as tonic and regulator to Kidneys
and Bladder They tone and invigor-
ate the entire system, relieve the pain
80 days trial s1.00.
LARSONS DRUG CO.
Arizona republican. [volume] (Phoenix, Ariz.) 1890-1930, 1909-05-26
DAILY FASHION TALKS
BY MAY MARION
A DAINTY LINGERIE GOWN.

HE lingerie that made
the best liked and is graceful
favor
tractv
Arizona republican. [volume] (Phoenix, Ariz.) 1890-1930, 1909-05-26
HOMESTEAD PROOFS.

The following homesteaders have
given notice of their intention to make
final proof on their entries of gov
eminent land next month: ]. G. Peter
son, Mabel Maier, Jas. Q. Wallace and
Bert Wingar.
Lincoln County leader. [volume] (Toledo, Lincoln County, Or.) 1893-1987, 1909-02-19

Notice is hereby given that the lands des-
cribed below, EN- mbracing 14O acres, within the
Sluslaw National Forest, Oregon. will be sub
ject to settlement and entry under the pro-
visions of the homestead laws of the United
States and the act of June II, 1906, (34 Stat,
233), at the United States land office at Port
land, Oregon, on March 30 1909. Any set
tier who was actually aud in good faith claim.
ing any of said lands for agricultural purposes
prior to January l, 1906, and has not abandoned
same, has preference right to make home
stead entry for the lands actually occupied
Said lands were listed upon the applications
of the persons mentioned below, who have
preference right subject to the prior right of
any such settler, provided such settler or ap.
plicant is qualified to make homestead entry
and the preference right is exercised prior to
March 27, 1909. on which date the lands
be subject to settlement and entry by any
qualified person. The lands are as follows:
The WI of nwA and the nwL1 of swA, sec "a,
T. 1S s., r. II w., W. NJ, listed upon the appli-
cation of Newton Davis, of Waldport, Oregon.
The s1a of sea of neh, Sec 25, ,. l3 s., R. IL W.
listed upon the application of C. A. Swatman,
of WaldpCrt, Oregon. FRED BENNETT, Commits
sioner of the General Land Office Approved
January II, 1859! FRANK PIERCE, First AS
sistant Secretary of the Interior.
Lincoln County leader. [volume] (Toledo, Lincoln County, Or.) 1893-1987, 1909-02-19
HOw's This
Four Papers for $500

The four publications we offer you
are "The Ladies World" high class
household magazine published in New
York, EARN and Home" a well known
agricultural and home paper published
seml-monthly at Springfeld' Mass,
"Good Literature" popular liter
ary and family monthly published in
New York and "THE LINCOLN COUNTY
LEADER" with all the local and County
news. Here is reading for every mem
Der of the family for only 500 per
year. Each of these publications is
issued by reputable house, is fairly
represented in its particular field and
is widely known. Samples of the
above papers can be seen at this Office
Lincoln County leader. [volume] (Toledo, Lincoln County, Or.) 1893-1987, 1909-02-19
Eddyville and Vicinity.

Messrs. Green, Patterson and Dee
Shirley recently made a trip to
Toledo.
Mrs. John Munger attended court
this week.
Mrs. Grant Hart of Chitwood
was at Eddyville Saturday.
H. NJ. Henry has gone to Elk
City to work in the sawmill.
Rev. Bartholomew will fill his
regular appointment on the 14th.
Ruth Porter of Nortons paid a
visit to her grandmother here.
Born to the wife of H. Landon
of Nortons a girl, on Feb. s.
On Feb. 10th the EddyviIle De-
batting Society was organized to
meet every Wednesday at 7:30
P. NJ. The following officers were
elected: Pres. ]. P. Stringer, Vice
Pres. S. T. London, Sec. NJ. l..
Hampton. The subject for Feb.
18th is: Resolved that Corporations
are a Detriment to the United
States. Leaders, Ernest Chitwood
affirmative, Perry Veit negative.
Lincoln County leader. [volume] (Toledo, Lincoln County, Or.) 1893-1987, 1909-02-19
A Delayed Letter

The vagaries of the postal service
are sometimes beyond the under
standing of the layman. In March
of last year a man in New York re-
ceived a letter from a friend in
England, written when on the point
of sailing for Philadelphia, urgently
requesting him to return a loan of
$40. The man who wrote the let
ter needed funds and would the
debtor kindly send the money to
him, care of the steamship line at
Philadelphia? The man in New
York saw that his friend would
reach Philadelphia within day or
two, so he promptly clapped a ten
dollar bill in an envelope and ad-
dessed and mailed it. A week later
he was apprised by mail that the
money had not arrived. Both men
made diligent search for the miss
ing letter. But it could not be
found. So the debtor gave his
friend check and forgot about his
$40, setting down its loss to the
dishonesty of some Intermediary
who had handled the envelope.
Imagine his surprise when one
day eight months later he received
his letter from the dead letter office
in Washington. 1t was covered
with postmarks and much battered
for it had travelled many thousands
of miles, back to England, around
the United Kingdom and to Ameri-
ca again, but the money was safe
inside.
Chuckling, he met his friend a
few minutes later and showed him
the ten dollar bill.
"How's that for luck?" he
, queried.
Great replied his friend.
Say, old man, you couldn't lend
me that for a day or two, could
you? Its like picking up money in
the street, for you, and l could
make use of it just now."
Sadly the bill was handed over.
What's the use of such wonder
full occurrences?" ruminated the
lucky" man.-New York Post.
Lincoln County leader. [volume] (Toledo, Lincoln County, Or.) 1893-1987, 1909-02-19
NOTICE FOR PUBLICATION.
U. s, Land Office, Portland, Oregon.

January 80, 1909.
Noti'c is hereby given that Mrs. Lydia
Harrison, of Toledo, Oregon, who, ON January
ID, 1906, made homestead entry No. 1864,
Serial No. Os57 for So OF s15 section ID,
township los, range II W, willamette Meridian
has filed notice of Intention TO make final
three year proof, TO establish claim to the
land above described, before the County Clerk
of Lincoln county, at Toledo, Oregon, on the
18th day Of March, 1909.
Claimant names as witnesses:
W. G. Sharman, Clarence Evans, George C.
NIFTY and A. r. McClaughry, all of Toledo,
Oregon.
ALGERNoN S. DRESSER, Register.
Lincoln County leader. [volume] (Toledo, Lincoln County, Or.) 1893-1987, 1909-02-19

The man who minds everybody's
business except his own, was trying
to extract information from a pros
porous looking, elderly man next
him in the pullman smoker.
How many people work in your
Officer" He asked.
oh" said the elderly man getting
up and throwing away his cigar,
4 should say at a rough guess
about two-thirds of them.
Lincoln County leader. [volume] (Toledo, Lincoln County, Or.) 1893-1987, 1909-02-19
NOTICE FOR PUBLICATION.
U. S. Land Ctiice, Portland, Oregon,

U. >. Land Cmce, Portland, Oregon,
February g. 1909.
Notice is hereby given that Ulysses G. Hart, of
Chitwood, Oregon, who, on March 2, 1904, made
homestead entry No. 1880, Serial No. 0lO71, for
peA OF seq, section q, township 10 south,
range IL west, Willamette Meridian, has filed
notice of intention to make final five year
proof, to establish claim to the land above
described, before the County Clerk of Lin
coin county, at Toledo, Oregon, on the 10th
day of March, 1909
Claimant names as witnesses:
r. L. Wood, W. n. Cook. Grant Hiscox and
j. E. Wilson, all OF Chitwood, Oregon.
AI.GERNoN s. DRESSER, Register.
Lincoln County leader. [volume] (Toledo, Lincoln County, Or.) 1893-1987, 1909-02-19
NOTICE FOR PUBLICATION.
U. s. Land Office, Portland, Oregon
January 80, 100

January 80, 1909.
Notice is hereby given that Burrus E. Rose,
OF Rocca, Oregon, who on November %. 1907,
made homestead entry No. 1886, Serial No.
095S, for n14 of se14, neH of sw14, section. 10,
township 9 Strange W, Willamette Meridian.
has filed notice of intention to make final
commutation proof, to establish claim to the
land above described, before the Register and
Receiver, at Portland, Oregon, on the 10th day
of March 1909.
Claimant names as witnesses:
Fred II. Brock, William R. Mcdonald, George
B. Hampton and Fred Wittenstrom all of
Rocca, Oregon.
ALGERNoN 8. DRESSER, Register,
Lincoln County leader. [volume] (Toledo, Lincoln County, Or.) 1893-1987, 1909-02-19
For Sale.

Building, containing 2 stores on
maih floor, with 10 office rooms
and a large lodge hall on second
floor. Fine location on main bust
ness street in Toledo, Oregon.
JlNllt. RS. E. OFsTEDAHL,
Toledo, Oregon.
Lincoln County leader. [volume] (Toledo, Lincoln County, Or.) 1893-1987, 1909-02-19
NOTICE FOR PUBLICATION.
U. S. Land Office. Portland, oregon,

U t7' I8uITu U NIV6' T UIVIHIIVI DTVgOIIy
January 30, 1909.
Notice is hereby given that William r. Nc
Donald, OF Rocca, Oregon, who. ON November
29' 1907, made homestead entry No. 16Ss9'
Serial No. O959, for swb4 of nw14, wiz of swA,
section lS, and nwA of nw4, section a.
township 9south, range Q west. Willamette
Meridian, has filed notice of intention to make
final communication proof, to establish claim to
the land above described. before the Register
and Receiver, at Portland. Oregon, on the
10th day of March, 1909.
Claimant names as witnesses:
Fred II. Brock, Burrus e. Rose, George b
Hampton and Fred Wittenstrom, ali of Rocca,
Oregon
ALGERNoN S. DRESSER Register.
Lincoln County leader. [volume] (Toledo, Lincoln County, Or.) 1893-1987, 1909-02-19
For Sale.

Three milk cows, each giving
quarts at milking; cream separator
450 lbs per hour capacity; 1 hay
wagon, and other farming tools.
Address, ANTON KRzEwsKI,
At old Sam Logan place, near Elk
City.
Lincoln County leader. [volume] (Toledo, Lincoln County, Or.) 1893-1987, 1909-02-19
For Sale.

70 acre ranch one mile from To-
ledo. 40 acres cleared, house, barn,
etc. For particulars, write or see,
MARTIN J. THoMPRoN, Toledo, Or.
Lincoln County leader. [volume] (Toledo, Lincoln County, Or.) 1893-1987, 1909-02-19

Already sufficient applications
have been received by the exhibits
department Of the Alaska Yukon
Lincoln County leader. [volume] (Toledo, Lincoln County, Or.) 1893-1987, 1909-02-19

Motor boat racing, yacht races
and rowing regattas on Lake Wash
ington, will be daily feature of the
Alaska -Yukon-Pacific exposition.
Lincoln County leader. [volume] (Toledo, Lincoln County, Or.) 1893-1987, 1909-02-19

Will trade city lots for timber
lands in Oregon or Washington.
Mill Land Company, 719 Corbett
Building, Portland, Oregon.
Lincoln County leader. [volume] (Toledo, Lincoln County, Or.) 1893-1987, 1909-02-19

Just received large assortment
of pen and pencil tablets at New
York Cash Store.
Lincoln County leader. [volume] (Toledo, Lincoln County, Or.) 1893-1987, 1909-02-19

Go to II. f. Peterson for vonr Spec
tacles and eve glasses.
Lincoln County leader. [volume] (Toledo, Lincoln County, Or.) 1893-1987, 1909-02-19
For Sale.

Pure Bred, Barred, Plymouth
Rock Cockerels. H. L. Veit,
Eddyville, Oregon.
Lincoln County leader. [volume] (Toledo, Lincoln County, Or.) 1893-1987, 1909-02-19

Go to the Bonboniere for your
school tablets.
Lincoln County leader. [volume] (Toledo, Lincoln County, Or.) 1893-1987, 1909-02-19

Sealed bids following 5 s

ow
, MayWU
omon
ohm Ross
EnaSels
Nancys
Emma lams
,andnw< ansFoS
John Hill ne< sw4 50 A. seq sen Slllo 6o
served from the
anals constructed by horiy of the United States"
Sealed bids will be
which they are listed be opened in above schedule
Knott Egbe Sn
bids should not have
bids relate but there shall be noted envelopes the
bid to certified check
bid Checks should payable
In future all we'll all patents
the following
right United
States"
Supt and Special Dsbung Agent Charge Sez Agency
Lincoln County leader. [volume] (Toledo, Lincoln County, Or.) 1893-1987, 1909-02-19
Pacific exposition to more than fill
every building on the grounds.

A pioneer colony on the grounds
of the Alaska Yukon-Pacihc exposi-
ton.