The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1909-12-13
BIC PROGRESS
IN ADVERTISING
Spontaneous Recognition by the
Honolulu Firms of the Value
of Printers Inn.

firms in yesterdays and this issue.
Never in the history of the press in
Honolulu has there been such spon-
taneous recognition of the value of
printer 5 ink as is shown today. Men
in business are telling the public in
quarter and half pages what they have
for Christmas offerings, and they tell
it in The Advertiser because more peo-
pie see the advertisements there than
would if they were printed in other
advertising mediums,
The largest single advertisement,
with the exception of that announcing
the sale of the Isenberg property, that
has ever been in The Advertiser, Is
that of the Kaimuki Land Company,
| which occupied two pages of this paper
yesterday. Manager Stanton of that
company puts Kaimuki squarely before
the public, and he believes what he
says in his advertisements. There are
I many other residents of the Territory
who have the same faith in that sec
| tion of the city, and are buying to the
extent of their means
1t is like getting letter from home
| to read the announcement that James
| W. Bergstrom and his brother have re-
| turned to active piano craftsmanship in
their own establishment. A location
exactly suitable to their line is not
| easy to secure except at what is to
them an exorbitant rental, hence the
10 Il
ard piano, Knabe, is the instrument to
which this new business enterprise has
| been anchored. 1t is piano used by
the greatest of the European profess
SIGNALS and by pianists in private life.
| There is delicacy of tone claimed for
! the Knabe that is not to be found in
| many of the other makes, and its pop
ularity hangs on this point and the
superior construction. The Bergstroms
are prepared to sell the Knabe on the
| usual easy terms to responsible par
| ties. A demonstration is at the rooms
to show them and play anything that
| may be brought. Besides the pianos,
| the Bergstroms are selling the records
and Victor talking machines, the in
strument that has done as much to
soothe the savage beast as any educa-
| tional campaign ever made. Gaia
logues containing complete lists of
! records are in the store.
Automobiles have done much to
boost advertising in Honolulu, and else
| where, during the past few years. 1t
is line of trade that is responsible
for two and a quarter pages of adj
vertising in this issue, something I'M
precedented in the history of The Ad-
vertiser in space dimensions bought by
a single firm for one issue; Won Hamm-
Young Co., Ltd, are the leaders in
advertising automobiles here. They
| use more printers ink than any firm.
| using the columns of The Advertiser
as a spreader, and they get returns.
The Pope Hartford machine is some
| thing worth advertising. 1t is a ma
chine that has done things, and, like
| the Cadillac, will continue to do them.
| If these machines were not worth while,
| if they had not made records, they
would not enjoy the popularity they
| do. The Won Hamm- Young Co, Ltd,
are agents for their sale, and several
others of the best on the market. They
| have demonstrators who enjoy nothing
better than to take out the owner of
| a machine of different make and let
them enjoy ride without a jolt. And
| they will take out those who merely
| think they would like to buy. Ar
rangements for demonstrations may be
made at the garage or the Office.
The two haberdashers, McInerny and
Silva's Toggery, have been doing a
great deal of advertising during the
year. McInerny, Ltd, have brought
their goods to the attention of the pub
lie in pages and half pages of adver-
tiser space, as well as by the publica-
ton of a handsome booklet. That the
publicity has been Of the paying kind
is shown by the fact that it is con-
tinued, the size of the space varying
according as their advertising manager
deems necessary. Liberal use of illus
trations has added to the telling points
of their advertisements, and they have
brought business. Fiftyfve years of
doing business in Honolulu, catering to
the wants of the people, filing those
of the older generation, and keeping
pace with the demands of the younger
set, has kept the House of McInerny
on a plane from which nothing can
move it. The line of Christmas goods
in the two floors of the establishment
would remind a recent arrival of the
stores on the mainland. and pretty big
stores at that. Nothing that man can
wish for has been omitted from the
stock, from a bone collar button to a
suit of evening clothes of the highest
character.
In point of stock it is a toss-up
which of the two places has the larg-
est assortment. The Toggery Is a new
store, comparatively, and it is one tn, Il
is rapidly forging ahead. The business
has grown until it is now one Of the
leading houses in the Islands. While
not as old as the establishment men
toned above, it is strong and healthy
child, with a constitution that will
carry it through all right. The stock
Of goods is well displayed, the articles
are all within view, and the clothing
put away so it is easy to show. Quality
is the slogan of the Toggery. and the
management does not care to have any
thing mentioned as being cheap or =
have an advertisement contain the an
nouHcement that an article may be had
there cheaper than elsewhere. He be
lieves it indicates a falling off in quail
ity and viii not allow 1t. i child or d
man may be fitted out completely, ex
cept his shoes, in the Toggery, and
when he wears the clothing he buys