davidaulloa/AmericanStories huggingface dataset:
Evening star., 1909-09-03

faith In his purchase, he refuses to spend
either time or money on his copy. He tells
himself that he made bad purchase, and
when called on the second time he says
that advertising Is a failure as far as he
is concerned: that there is too much COM
petition in his line. not sufficient margin
and dozen other familiar excuses.
The man who studies the game believes
In it and never condemns advertising. II
his campaign Is Improbable he still be-
lieves in the principle, but knows there has
been a mistake In the application.
Regarded as Detriment.
am solicited every week by some man
who insists that II l will only used his
medium once I will have such profitable
returns that 1 will order space by mail
thereafter. Such men are a detriment to
the business. as they have no standing
with the old advertiser, and when they
get an order from new man they are
spelling good prospect unless the article
to be advertised Is a mail-order PROPOSE
ton. ! think the man offering advertis-
ing for sale should study the business of
his prospective customer In order that his
advice may be good. and IL he secures
an order he should see that the space is
filled with good copy and that the adver-
tising dovetails with the buyers sales or
ganization He should never forget that
| one hundred dollars worth of space and
! twenty dollars worth OF copy will pro-
duce more business than double the
amount OF space and poor copy. He
should also remember that you can't sell
threshing machines In the city or type
writer's in the country. He should never
sell man with number ten feet pair
OF number five shoes, II isn't fair. and
then the second call might be disagree
able
| Now as to the effect on the consumer:
I will assume that the consumer reads
advertisements because / inserted test
advertisement Offering something fol-
Evening star., 1909-09-03
GIRL AyIATOR'S INVENTION
MISS E. L. TODD WILL EXHIBIT
MACHINE TO SCIENTISTS.
Said to Have Constructed an Aero
plane Embodying a New Princi-
pie in Aeronautics.

NEW YORK, September 3.-Amid great
secrecy, Miss E. l.. Todd, 1.-The only wom-
an aeroplanist in the world" has con-
struc.ed flying machine embodying a
new principle. She believes ii will arouse
great interest i'm that part of the world S
population that tries to get off the world.
The greater part of the apparatus has
been constructed in an aeroplane factory
at Stapleton, Staten Island. The parts
have been assembled in hidden spot
near the factory. Access To the machine
is denied to all curious persons. including
newspaper reporters and photogra pliers.
The machine itself will be tried out in
a few days in the presence of selected
company of scientists. They have re-
ceiyed passes SO that they may get past
the guards. Miss Todd will not commit
herself upon the probability of flight In
the machine, and she wishes to make her
first effort unobserved by the prying
eyes of those Whoses duty it would be to
record failure as well as success
If she triumphs she will exhibit her
apparatus at the fair at Dongan Hills.
Staten Island, next week.
The machine is forty-three feet wide
Evening star., 1909-09-03

from tip to tip. A fifty-horse- power auto
mobile engine will drive it, Miss Todd
hopes. at forty-five miles an hour. In
general construction it is like other aero
planes. 1t has two decks, and the
propeller pushes from the rear. The
feature in which 1t differs radically is
an arrangement by which the operator is
able to fold the planes or wings This
diminishing of surfaces theoretically en-
ables the machine to fly at greater speed.
Miss Todd likewise has contriyed a
new method of obtaining automatic bal
ance. Just what this is she naturally
does not wish to divulge. But she has
great faith in her invention, and believes
she has solved the problem which has
puzzled the Wrights and all the other
aviatorS.
Evening star., 1909-09-03

stocks his goods during the early stages
Of the campaign. This will serve to pre-
vent the retailer from loading up with
the lust as good but cheaper substi-
tute that usually follows. but sometimes
overtakes the advertised article. The
consumer after reading an advertisement
frequently intends to buy, but forgets it.
II the goods are stocked by the retailer
this kind of a consumer may see the
goods on the shelf and buy. or may have
his attention called to it by the retailer
who has his money invested. A thorough
distribution always helps and frequently
is necessary to the success of an adyer-
tiSing campaign.
Consumer Everywhere.
The consumer lives everyWhere--n the
section where the crops are good in the
section where they are bad; where the
mines are working and where they are
closed: where the factories are working
overtime and where they are closed-some
are rich some poor and some in moder-
ate circumstances but all of them or any
part of them may be reached ain the
time or part of the time by advertising
If there is correct selection of mediums.
If truthful. convincing copy Is used If the
goods are as represented. advertising will
reach all or nearly all of the possible
consumers of any particular article. and
II kept up year after year will create a
constantly sing demand at prices
fixed by the advertiser and not by COM
petition. as Is the case with so-caled
competitive nom advertised goods.
Evening star., 1909-09-03

nothing. In various newspapers In several
cities. and although this particular ad
appeared only once In each paper the
actual number of replies amounted 10
more than 80 per cent Of the total cir
culation Of all the papers used.
Having proven that consumers do read
advertisements l will divide them into
two classes. First. those who become
familiar with the name of the article ad-
vertised. but never buy it. Second, those
who actually buy it,
Not Right Kind Of Copy.
If an advertiser has too many of class
number one on his list of readers it Is
caused by the use OF copy that is weak
and not convincing on this particular ar
ticle. although the same kind Of copy
used In the same mediums may have been
successful on some other article.
Glass number two may be subdivided
into two classes: Those who continue
buying day after day and year after year.
and those who buy once but never repeat
because of inferior quality or advertlse-
ments that misrepreSent. II an aoVef-
tised article is as represented, the pur-
chaser receives no more than she or ne IS
entitled to- and therefore says nothing, but
keeps on buying But in case OF misrepre-
sentation they will go out OF the'r way
Such a condition may be remedied Dy
getting busy in the factory or by tell
ins the truth in the advertisements. Re-
peat orders are absolutely essential to
profitable advertising. as the first round
Of orders cannot stand the expense.
The advertiser frequently overlooks the
fact that the dealer Is also a consumer
in fact, the most important consumer, as
many other consumers depend on his
Judgment.
II the article advertised Is distributed
to the consumer through the retailer the
advertiser should see that the retailer
Evening star., 1909-09-03
Consumer Everywhere.
A Genius.

From the Boston Transcript
How did Tom manage TO get much
of his uncle's estate?"
He married his lawyers only daugh-
ter
Evening star., 1909-09-03

John w. Everhart, seventy-eight years
oid. a native of Loudoun county. Va.
died at his home In Fairmont w Va
The Spanish Fork press. [volume] (Spanish Fork, Utah) 1902-current, 1909-12-30

cannot be carried In this way are in
serted in the newspapers. In mill
tary and official circles ceremonial
visits are paid.
The Russians are great at fortune
telling, and on New Years eve the un-
married ladies and gentlemen send
servants into the street, or go out
themselves, to ask the names of per
sons they meet These will be the
names of persons they will severally
marry. and many bashful Russian
lover has speeded himself in his suit
by taking care to be the first man his
lady's servant met.
When midnight is reached, each
member of the family salutes the 9TH
er with kiss beginning with the
head of the house, and then retire,
after wishing each other Happy
New Year.
The Spanish Fork press. [volume] (Spanish Fork, Utah) 1902-current, 1909-12-30
SorneHistoric
Happenings
Of january

The first month in the year has al
ways been fateful one in English
history, but it began most specially to
be recognized as such during the reign
of Charles !. 1t was on January 4,
1912, that the attempt was made to
arrest the five members. On the tenth
of the month, three years later, Arch
bishop Laud, was beheaded, and jan
uary 80, 1649. saw the kings own head
laid upon the block.
There is probably no act of parlia
ment which has ever been the cause
of such amazing discussions and dis
cord as that which brought about the
union between Great Britain and Ire
land. This came into force upon jan
uary 1, 1901. 1t was in the same
month that Richard Trevithick, the
Cornish inventor, perfected the first
steam locomotive which ever moved
upon an English road.
The great William Pitt, the most
able prime minister who ever con-
trolled the destinies of the kingdom,
came into Office at Christmas, 1888,
anu ultu III JANUARY, loUO. HIS great
rival. Charles James Fox. born in Jan
uary, 1749, only survived Pitt six
months.
One of the greatest boons that ma.
ton ever received from its govern
ment was conferred upon Great Britain
on January 1, 1S40-namely, penny
postage Adhesive stamps had been
invented by Mr.. James Chalmers OF
Dundee, six years previously. and
these superseded Mulready's envelope
later in the same year.
January has for a long time past
been very notable month in the his
tory of the British royal family. Or
January %, 1868, the Princess Roya
was married to Prince Frederick VII
liam of Prussia. The German kaiser
was born in January, 1859.
Prince Henry of Battenberg's deatt
occurred on January 20, 1896, and the
duke of Teck's life came to an end or
the twenty-first of the month, 1900
The Spanish Fork press. [volume] (Spanish Fork, Utah) 1902-current, 1909-12-30
Waists That Button Behind.

She stood at the glass and she tried
with her might to button her waist
behind. The movements she went
ahzuugh were sure sight--to button
her waist behind; she would reac.. and
che would tug, and sigh and she'd let
cut moan; she twisted and squirmed
TN she strained every bone, to but
Gc5 her waist behind. She strained at
the risk of ripping her clothes, to but
ton her waist behind she would take
a long breath and then stand on her
toes, To button her waist behind she
had n contortionist beaten mile;
size would bend like a jacknlfe, then
straighten while, and wonder why
Nightmares like that were in the style
the waists that button behind For
ian hour she labCred in widest de-
spair, to button her waist behind, her
face became red and all loosened her
hair, to button her waist behind; she
wept and the tears spashed down in
her lap, while for life and its pleas
ares she cared not rap; when she
went to the office hideous gap was
there in her waist behind.--Milwau.
kee Sentinel
The Spanish Fork press. [volume] (Spanish Fork, Utah) 1902-current, 1909-12-30
Wasn't Spreading the News.

Under the headline of "The Wisdom
of Silence" the Success Magazine
prints the following story; "The late
Judge Sllas Bryan, the father of VII,
siam j. Bryan, once had several hams
stolen from mis- smoke house He
raissed them at once. but said nothing
about 1t TO any one. A few days later
a neighbor came to him. Say, Judge
ae said, ! heard yew had some hams
stole t'other night Yes. replied the
Judge. very confdentially. but don't
tell any one. You and l are the only
ones who know it."
The Spanish Fork press. [volume] (Spanish Fork, Utah) 1902-current, 1909-12-30
Why He tiesitated.

When the late o. o. Howard was a
'hrigadier general in the civil war, so
asarEsst was he in his religious efforts
that in short time he had converted
every man in the brigade. all but one
hardened old teamster. Going to his
commander one day this man said
earnestly:
General Howard, Pm lonesome.
Every man in the camp has been con
verted except me. I'd like mighty well
20 be Christian, just to be in with
the other boys. suppose it's the right
thing, too, but don't see how | can
manage it,"
The man shook his head mourn
fully.
Why, my good man." said the
general, II see no difficulty in the way
Sog *. If you will just surrender your
own Will and ask for guidance
That's just it, general responded
the would-be convert. IF I'm con-
verified, who in blazes is goin to drive
them mules ?"-New York Tribune.
The Spanish Fork press. [volume] (Spanish Fork, Utah) 1902-current, 1909-12-30
Told In the Doctors.

DR.. Arthur T. Holbrook is credited
with the following:
A man by the name of Evans died
and went TO heaven. When he ar
rived at the pearly gates he said to
st. Peter:
well, I'm here"
St. Peter asked his name. John
Evans" was the reply.
St. Peter looked through the book
and shook his head
You don't belong here" he said.
but am sure | belong here" said
the man.
wait minute" said Peter. He
looked again, and In back part of
the book found a name
Sure" said the guardian of the
gate, you belong here, but you
weren't expected for 20 years. Who's
your doctor?"-American Druggist.
The Spanish Fork press. [volume] (Spanish Fork, Utah) 1902-current, 1909-12-30
A Resolution
q for .
New Years

The noblest resolution that any citi-
zen could make for the new year
would be the resolution to live more
faithfully by the golden rule, that sub
lime principle of conduct for this
world and for all worlds. Failure to
live by this law causes the chief sor-
rows and collisions among men, says
Edwin Markham in Success.
Let each earnest man search into
his words and ways, determined to
find the special manner in which he
breaks the golden law-his special
habit that works injustice or unhappi-
ness in his shop, his office, his home,
his city. He will find, perhaps, that
in the shop he is in the habit of mis-
placing tools, and this binders the
work of his comrades; that in the Of
flee he Is in the habit of being late
in keeping appointments, and thus
steals other peoples time; that in the
club he is in the habit of belittling
worthy competitors, and thus joins the
gang of thieves who steal regulations;
that in the home he is in the habit of
.nonopolizing the conversation, and
thus fails to draw out the powers of
others; that in the city he is in the
habit of splitting on the sidewalk, and
| thus spoils the comfort of his towns.
men; that in business he is in the
| habit of misrepresenting his goods
/ and thus robs under the cover of Gus
| tom.
The Spanish Fork press. [volume] (Spanish Fork, Utah) 1902-current, 1909-12-30
o@zfEldfEh CELESTIAL
e8ErAENfpTPE e.
S EVERY one who has seen a
Chinese quarter in large

NhlhCoC Qudi III q lul
city knows, "the heather Chi
nee" celebrates the New Year in a
right royal fashion. In the mother
country the rejoicings absorb fully a
month, during the first part of which
there is not an empty mouth in the
empire.
But the refreshments are of light
kind-peanuts, watermelon seeds,
sweetmeats, oranges, tea and typical
ly Chinese cakes. Presents of cakes
are given to the poor, and brilliant
cakes" supposed to help the children
along with their studies, are distribu-
ted from the temples.
At an early hour on the second of
February-their New Years day
they propitiate heaven and earth with
offerings of rice, vegetables, tea, wine,
oranges, and imitation paper money,
which they burn with incense, joss
sticks, and candles. Afterward they
worship their household gods and de-
ceased ancestors and living relatives.
All this is carried out in the most sol
emn manner, and offerings are made
to everybody except the living.
Images of gods are carried in pro
cession to the beating of a deafening
gong, and mandarins go by hundreds
with congratulatory addresses to the
emperor Their robes are gorgeously
embroidered and are heavy with gold.
Numerous amusements are provided
for the public, the chief of which are
acting, Examinations, and fireworks.
The Spanish Fork press. [volume] (Spanish Fork, Utah) 1902-current, 1909-12-30

One year later, on January 20, 1901
came the end of the most famous reign
in English or any other history. Queen
Victoria died at $3.50 on the fateful
evening.
In northern ATTITUDES no nation
fights in winter if 1t can possibly be
avoided, and yet January has seen
some of the toughest struggles Of mod.
ern war January, 1871, holds the rec
ord for fierce fighting. During that
month there were no fewer than six
terrific battles between the French
and the Germans, The last was Gen.
Trochu's grand sortie from Paris,
which ended in his defeat and in the
extinction of the last hopes of Paris
and her citizens.
The Spanish Fork press. [volume] (Spanish Fork, Utah) 1902-current, 1909-12-30
Building Up the Church.

a Brooklyn preacher went away the
other day for vacation, and rather
than have the church close. his wife
took his place in the pulpit. 1t is said
the same result followed that hap
oened in Texas when preacher, after
preaching two Sabbaths to empty
benches, gave notice on the third Sun
day that on the succeeding Sunday
services would be as usual at IL
o'clock; that at 10 o'clock he would
run his mare, Caliope, 500 yards
against all corners for $1,000, and ride
the mare himself. He won the race,
and 1000 people joined his church the
next Sunday.
The Spanish Fork press. [volume] (Spanish Fork, Utah) 1902-current, 1909-12-30
o lbs '5}gWIpYfs2
SMeK.I&GDOM
APAN'S New Years day is the
twenty-ninth of January. BY

AL ADAMS New Years day Is the
CH twenty-ninth of January. By
this time all accounts have
been adjusted and all disputes settled.
Everybody puts on the regulation
dress--a sort of light blue cotton
and starts out to visit relatives and
friends. The visiting lasts for three
days, and they send letters of con.
graduation. in stiff, set phrases, TO
those in distant places.
They go to their favorite tea gar
dens. and there is grand procession
in which all trades are represented.
Drums and stringed instruments are
played by numerous bands, and wax
figures are sold by the thousand. They
amuse themselves with top spinning.
kite flying. jugglers. actors and fire.
works. and the "ladies of quality
please themselves with the butterfly
dance"
Presents are offered OF cooked rice.
roasted peas, oranges, and figs. The
peas are scattered about the houses
to Brighten away evil spirits, and ON
The Spanish Fork press. [volume] (Spanish Fork, Utah) 1902-current, 1909-12-30
Norway sardInes.

Norway packs 50O,OOO,OOO tins OF
.sardines year. On account Of the
high price of olive oil the Swedish
sEantorles have been experimenting
with American cottonseed oil with
Which To immerse the sardines in
the tins. Experts who have tried the
two knds-one In olive. the other in
..cottonseed oil--have been unable TO
eGstect which was which, so probably
at will not be long before we Yam
KEGS are eating Swedish sardines
packed In American oil-New York
Press.
The Spanish Fork press. [volume] (Spanish Fork, Utah) 1902-current, 1909-12-30

Americans are too busy to take
many holidays, but few Of them fail
to observe New Years day in some
way or other The good old custom
of making calls on ones friends fell
into disrepute long ago because 1t
was so abused by the over-convivial.
but family gatherings usually mark
the day and the church folk all over
the country still hold watch meetings
IN the religious edifices to usher in
the new year Our observances of the
day, however, are not SO picturesque
as are those of many other countries
The Spanish Fork press. [volume] (Spanish Fork, Utah) 1902-current, 1909-12-30
: 6Wll4lifal I u e
q &S 5A lf}ssf{5PSNfsGfANS
~ 1SIQI-3S~H IN
HE hospitable Norwegians and
Swedes spread their tables
heavily for all who may come

~ Swedes spread their tables
heavily for all who may come
in. and in Stockholm there is a grand
banquet in the Exchange, given to the
king and his family. On this occa-
sion the monarch throws aside "the
divinity which doth hedge king"
and mingles with his people as citl
zen to citizen. in true democratic
fashion.
Danes greet the New Year with a
tremendous voiley OF cannon, and old
Copenhagen is shaken to its founda-
tons at midnight. 1t is also consid
cred delicate compliment to fire off a
gun or pistol under the bedroom
window of ones friends at a very
early hour.
Dwellers in Cape Town, South AT
RIGA, are an exception to the general
run of English colonists. After the
custom of the early Dutch settlers,
they celebrate New Year for an en-
tire week. Every house is full of Wis
itors, every man, woman and child Is
dressed in his best, and no one has
any business except to seek amuse-
ment, which he does frantically. There
are picnics to Table mountain and
pleasure excursions in boats. There
is dance every evening. At the end
/ of the week everybody settles down
to business. and the settlement is as
calm and we'll ordered as If 1t had
never heard of New Year.
The Spanish Fork press. [volume] (Spanish Fork, Utah) 1902-current, 1909-12-30
A Literal INTERPRETATION.

A traveller riding in a rather wild
part of Scotland came to the edge of
a morass.
far away, he asked If the bog was
hard at the bottom.
"Ay, quite hard" responded the
youth
So the traveller rode on, and pres
emily his horse began to sink with
alarming rapidity into the miSe.
You rascal" he yelled to the grin.
ming urchin. You told me the bog
was hard at the bottom
$50 it is joyfully shouted the
peasant, "but you're not there yeti"
The Spanish Fork press. [volume] (Spanish Fork, Utah) 1902-current, 1909-12-30
rhe pleasures Of Poverty.

1t is disgrace to be rlch--Andrew
Carnegie.
1t is good to be born poor,-Sir
Thomas LINTON.
1t is glorious to have to struggle
John d. Rockefeller.
H. must be grand to be able to de-
kpise money
The Spanish Fork press. [volume] (Spanish Fork, Utah) 1902-current, 1909-12-30
Looks Down on others.

gnddy. Eyes. = that's Cartwright
asver there. He's won several aviation
prizes, and consequently holds his
head pretty high"
Duddy.--"Considers himself one Of
fahs Verostrocracy, eh!"-Roston Tran
script.
The Spanish Fork press. [volume] (Spanish Fork, Utah) 1902-current, 1909-12-30
Travels De Luxe.

''These ere flying machines and
wireless telegrams-wonderful, amt
It. Ml&e?"
"'Tis that. All, Tim, afore we're
old men we shall be able to travel
round the world without leavin'
Some - Sketch.
The Spanish Fork press. [volume] (Spanish Fork, Utah) 1902-current, 1909-12-30

IAN these and more shall be me,
Dear Child-but the last and D1st
Thyself must earn by a strife divine,
IL thou wouldst be truly blest.
"Wouldst know this last. best gift2
IT'S a conscience clear and bright
A peace of mind which the soul can ne
TO an infinite delight.
NCelln Thayter.
The Spanish Fork press. [volume] (Spanish Fork, Utah) 1902-current, 1909-12-30
Beware of Ointments for Catarrh
that Contain Mercury,

es mercury will surely destroy the sense OF smell
and completely derange the whole system when
entering it through the mucous surfaces Such
articles should never be used except on prescrip-
VIII do is ten fold TO the good you can possibly de
rive from them Halls Catarrh Cure, manufactured
by Z. j. Cheney * Co, Toledo. o., contains no mer-
curry. and s taken Internally. acting directly upon
the blood and mucous surfaces OF the system. In
buying Halls Catarrh Cure be sure you get the
genuine 1t Is taken internally and made In Toledo
Ohio by f. j. Cheney & Co. Testimonials free.
Sold by Druggists. Price. 75c. per bottle.
Take Halls Family Pills for consultation.
The Spanish Fork press. [volume] (Spanish Fork, Utah) 1902-current, 1909-12-30

Said the Child TO the youthful Year:
what hast thou IN store for me.
0 giver OF beautiful gifts, what cheer,
What Joy dost thou bring with thee2"
my seasons four shall bring
Their treasures-the winters SHOWS,
The autumn's store and the flowers of
spring,
Aud the summers perfect rose,
The Spanish Fork press. [volume] (Spanish Fork, Utah) 1902-current, 1909-12-30
WhY Father tIeIped AIm 90.

Suitor-"I love you. love you. WIN
sou be nay wifsf"
.Ghe-"You must sse father first"
He-sT have seen him several times
aut I love you rust the same"
The Spanish Fork press. [volume] (Spanish Fork, Utah) 1902-current, 1909-12-30

A woman dislikes being jealous al
most as much as she likes making
some other woman Jealous