The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1909-09-14
lieber Says It Does Not Fin
The Bill and That the De-
mand for the Drink Is Now
Decreasing.
SAYS DRY TERRITORY
PRESENTS BIG FIELD
States That There Is Heavy
Demand for Bottled Beers
In Places Where Saloons
Are Voted Out.

Are Voted Out.
Indianapolis. Ind. Sept l4.-Albert
Lieber. Of this city. president Of the
Brewing Company, and
one Of the leading brewers of the
state. made the admission. yesterday
afternoon. In a speech before the con-
vention of the National Brewmasters
that near beer Ia . fall
ure.
They do not ill the bill and the
for them il decreasing" he
said in his address.
Coming as IT does from a man n
in the brewing business m
Lieber the statement is likely to At
tract considerable attention. for II has
been the hope Of the brewers that
near beer would take the place OF real
OF lager beer Is forbidden by Law.
A Big Convention.
The brewmasters convention IL com.
posed OF managers and superinten.
dents Of breweries all over the coun.
try. and nearly q thousand of them are
here to attend the sessions. They
are discussing the manufacture of
trade throughout the country. II was
at the opening session yesterday af.
ternoon that Mr.. Leber made his ad-
dress. representing the American
Brewers association of which he is a
prominent member. His speech was
significant and important all the way
through, because It forecasted an Inn
provement In the beer business. Mr..
Lieber said. among other things:
There is no craft that has a better
right to optimism than ours. The har-
RAISING trials and troubles which tho
brewers have suffered during the last
two years have served to emphasize
the great and increasing Importance
OF beer as social factor. Every ex-
pertinent with prohibition whether ON
state or local lines, proves that the
attempts to drive beer out of the cit
les only increases intemperance.
Americans Like Beer.
There is no question that beer 10
the popular beverage of the American
people. The people who come here
from the wine drinking countries of
southern Europe learn to like lager 20
well that they are quite content to
substitute 1t for the wine to which
they have been accustomed. Il ts, in
deed. a case OF love at first sight, for
| 1t appeals to the eye as well - to the
palate.
Moreover. the beer we drink has
won its way upon fits merits from .
sanitary standpoint, as well n In 9TH
| er ways. The new profession OF
| social engineering" and sanitary
science has made men realize that .
large percentage Of the death loss in
our cities. which Is due to such dis
eases as typhoid. diptheria and tuber-
culosis. is traceable to bad water. i'm
pure milk. poor or impure food. The
beer maker in these days OF refrig-
GRAFTON and pasteurization cannot
make an unhealthful beverage. SO
long as he uses good materials and
knows his business. believe our
American beers are pure and nourish-
ing. and that there is no beverage
for adults which can SO safely be
recommended by the physician.
Isn't II curious. when you come to
think of It. that in spite OF all the
sentiment that has been created
against the use Of alcoholic drinks
land the large business that II await
;1ng the man who can successfully cat
Ter to the taste of the public with .
!eubstituse beverage no one has yet
succeeded in producing any non-alco-
holic beverage that has really made .
hit?
siruos Have . Vogue.
The sweet sirups of the soda foun-
tain have a certain vogue. but they
will not go except in very hot wealth
er. and many of these are under the
ban of the health inspector. For q
while the emasculafed near beers Of
the prohibition states seemed likely to
be popular. but they do not fill the
bill, and the demand for them is de-
|creasing. Does not the experience
prove that man Graves something in
1.-THE way Of . stimulant. and II this n
la fact, a. / believe II II in most cases.
there il no question that our light
american beers are the only really
Isuccessful and satisfying Temperance
ldrink on the market
The spread Of dry territory II op.
lening up new markets for our bottled
beers The family trade I'm bottled
Ibeers il increasing. and when once Z
family has tried the experiment a
keeping q supply Of bottled beer q
lice for any occasion. the hahn soon
becomes fixed