The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1909-05-18
Ad Club Meets and Appoints I'M
portant Committee.
To Combine With Commercial
Club and Real Estate Men.
M'MAINS GIVES TALK.
Representative From Adver-
Using Agency Gives Advice.
Thirty-Seven New Members of
Topeka Advertising Club.

At meeting of the Topeka Adver-
Using club during the lunch hour at
the Commercial club rooms today a
number of important matters pertain
ling to the welfare of the club, the
commercial Organization and the city
were taken up. The most important
matter was the appointment of a NUM-
cipal advertising committee-the duty
of this committee is to Join with an
advertising committee from the Com
mercia1 club and one from the Real
Estate Dealers association for the
purpose of making Topeka a factor over
the country through the advertising
columns OF newspapers, magazines and
through a series of especially prepar-
ed literature, buttons, folders. post
cards and the like.
This committee as appointed by
President Rankin of the Advertising
club will be composed Of Frank P.
MacLennan, F. s. Savage and Charles
A. Moore. They will prepare sugges-
| tons for advertising at once and COM
bine with the other committees in the
start Immediately.
In a speech before the club this noon
Mr.. N. B. Burge, of Elmhurst fame,
gave an inspiring and enthusiastic
speech before the $50 assembled mem
bers telling them of the great advan-
| tage of the committee and the Won
derful work that can be accomplished.
| "All we need in Topeka at the pres
| ent time is the population said Mr..
Burge. After we go to the people over
the state and tell them of the beauty,
the luxurles and the many advantages
of our city they cannot help but come
here in focks. I know right now of
10 or II families who have moved to
this city from other parts of the state
just because they heard of Topeka as
being a great town to live in. This
must be our strong fight. Right now
am in communication with number
of western Kansas families and they
are going to move to this town and
build at once. They can't help it-when
they once see. Then after we have in
creased the population with good SUBJ
stantial citizens the factories and plants
of all kinds will come unsolicited. I
don't believe that Topeka should base
her strength on factories and the like.
After the talk by Mr.. Burge it took
very little time for the motion for
municipal advertising committee to
unanimous vote. 1t is undoubtedly
one of the most important COM
mittees for the betterment of the city
today. At this period in the fight To-
peka is going to depend altogether on
her advertising and her influence
from the inside to the outside.
During the progress of the meeting
of the Advertising club today Mr..
Harry McMains of the Southwestern
advertising agency gave fifteen
minute pepper talk to the club.
He had prepared a talk before the
club but on account of the lack of
time he boiled it down to a few
words or advice. His leading subject
was the Importance of cooperation
between the advertising man and the
statesmen of a firm and the necessity
of keeping their work together. He
told a number of true to life exper-
fences in which company had been
very successful in their advertising
but had failed to get the goods on
the market and thus they lost Gus
toners and confidence. This was es-
peciaIly true of the Loose-Wiles firm
In Kansas City who have been adver-
Using Vassar chocolates. They have
gotten out a good line of catchy adj
vertising but their statesmen have
failed to get follow up on 1T. Mr..
McMains told of the Importance of
clear advertising. He said that the