Los Angeles herald. [microfilm reel] (Los Angeles [Calif.]) 1900-1911, 1909-01-17
SHOW TO BEGIN
SATURDAY NIGHT
DECORATIONS ALL In PLACE
AND LIGHTS ARE ON
POSTERS ANNOUNCE COMING OF
PACIFIC COAST CLASSIC
Exhibits Will Begin Being Installed
Next Thursday and Everything
Will Be Shipshape by Sat-
urday Night

Lights were turned on at the auto
mobile show rooms yesterday afternoon
and a glimpse, faint though it was,
was given of the transcending splendor
with which the opening of the great
motor car exhibit will be ushered in
next Saturday night.
The ninety odd mammoth white COL
umns which support the immense
structure have been wound and re-
wound with streams of electric lights,
which, when lighted yesterday, cast an
effulgence of brilliant light throughout
the great hall that was nothing short
of dazzling. All the lights, of course,
were not in the circuits completed, as
much more decoration work must be
done, including the installation of the
great fountain, which itself will support
myriads of vari-colored bulbs, before
the lighting problem of the decorators
as worked out. Then, too, the exhibits
themselves will be more or less bril-
liantly lighted by the installation of
still other lights which will be used for
a more localized effect.
All week long the workmen have been
engaged in Transforming the large ex-
position hall into show room, and it
is now possible to say that everything
will be completed and ready when the
clock ticks the opening hour next Sat
urday evening. AS a matter of fact
many Of the exhibits will be in place
by next Thursday, at which time all
details must be in the hands of the
management of the show. Much tag
end work will remain to be done after
that day, but it will be of a character
that need not necessarily drag
G. L. Moselle, assistant to Manager
DICK Ferris, has established a desk in
the center of the mammoth hall and is
remaining constantly on the ground to
answer questions and accelerate the
work of the various craftsmen who are
employed in the decoration work. while
Ferris is working like a beaver from
the headquarters at the Alexandria
motel in attending to the really larger
details of the affair."
Handsome posters have made their
appearance in all show windows and
on all billboards throughout the past
week and have attracted general adj
miration because of their artistic de-
sign. These posters have also been
sent to California cities for a consider
able distance from Los Angeles, and
the newspapers on the outside of the
city are cooperating in attracting at
tentlon to the big event. The publicity
given 1T and the magnitude of the show
itself are quite certain to serve as q
magnet for thousands of outsiders who
will avail themselves of enjoying not
only the brilliant social phases of the
show, but also the opportunity to see
the new models of the great automobile
concerns of the United States exhibited
on one floor, in visual competition with
each other and under circumstances
where comparisons may be made
1t Will not be really for purpose of
comparison, however, that the would
be purchaser of an automobile will visit
the show, but rather to study the vary
ing features of the scores of cars on
~ h 1a1
car or cars more closely approximate
the needs or the desire of the future
owner
AL those who yesterday saw the
stucco work which serves as the base
for all the decoration scheme of the
show room were honestly surprised and
nightly gratifed at the simple ele-
gance of the design which has so meta
morphosed the cold, austere columns
of white into graceful pillars of high
est art.
Once the rich green rugs are laid in
all the booths, thus softening, or.
rather, intensifying the briIliance and
the beauty of the decorations, and the
scores of brilliantly polished cars are
installed and still other decorations
are in place with which to enhance the
cars for the benefit of spectators. a
scene will be presented which no show
ever held in the United States can hope
to have excelled and but a very few 20
have eQualed.
The approaches to the exposition hall
have been embellished by the cree
ton Of a mammoth white shell, lined
with hundreds of electric light bulbs,
which will battle the entrance way in a
sea of light and color, and workmen
are now at work hurrying forward the
construction of the fountain which will
break the lines of the great aisle that
leads from the main stairway through
noble columns brilliantly lighted and
handsomely festooned to Athe far walls
of the hall.
All this work will be finished before
Thursday. and nothing can now happen
to prevent the opening of the show on
schedule time.