The Wenatchee daily world. [volume] (Wenatchee, Wash.) 1905-1971, 1909-03-13
Jimmy Durkin's Secret of Advertis-
ing Success.

Jimmy DurkinS secret of AdvertiS-
ing Success.
Jimmy Durkin is the greatest ad-
vertiser in the country. The fact
that it is unnecessary to mention
here who he is or what business he
is in or where he lives is probably
the strongest proof of the statement.
Ten chances to one the man who ar
rived in town only tonight will need
no further information than .Jimmy's
name.
To an intuitive endowment which
might be called advertising instinct,
Jimmy has added an immense
amount of careful study and expert
ment that has made him a fortune
and place in publicity unique in
business annals. No man in the west
has invested more money in adver-
Using or made as much out of it.
To those in industrial and COM
mercial pursuits Jimmys secret will
be recognized as invaluable, and
here it is, culled from his own ex-
perience and voluntarily contributed
to the Spokane Press by Jimmy him
self:
From practical experience / can
say that newspaper advertising is
the greatest medium of publicity in
the world (Jimmy has tried them
alb
Newspaper publicity is to bust
ness what the sun is to vegetable
life. What would you do without
it? 1t outshines all other mediums
of publicity as the moon outshines
a star. What the wind is to sail
ing vessel, it is all that to a mer-
chants business.
Cars, emperors, kings and pres
idents have feared it, unless they
could control it to their own ad-
vantage.
How would you know what has
occurred in the four quarters Of the
globe on the day it happened but for
the newspapers? How would you
know what your county commission
ers were doing but for the newspa-
pers? The same rule applies to
town and country life.
IF you want to know what is
doing, read the newspapers-you'n
get it.
From the time of Adam, every
man or woman that has lived has
been an advertiser. It's human ma
ture to advertise. It's more. The
birds that sing in the spring while
you listen to their MARBLE are adver
| Using. The baby, soon after birth,
lets you know his trouble by cry.
He is advertising from that moment
until his friends, who are following
him to the grave, testify to his worth.
when the newspapers were dis
cussing the question of what Roose-
welt would do when he went out of
office, l got tired of listening to and
reading it, so l thought l would set
tie the question so far as / was con-
cerned. | went to the Union Trust
Co. and asked them if they would
furnish me bond for 100000.
They said yes, and I made President
Roosevelt the offer to give him $52,-
600 a year for five years as my adj
vertising agent.
why? Because 1 believe he is
the greatest advertising expert the
world has ever seen. He knows the
value He had newspaper report
ers with him from the first minute
that he started for the war in Cuba
until he left the presidents chair.
There are some things l do not
understand. One is why country
merchant is so anxious to get the
latest newspaper that arrives to read
the latest news, and yet doesn't crowd
his town or county newspapers for
space in describing the goods that he
has to offer.
''My advice is, if you want to sell
anything, buy anything or know any
thing-go to the newspapers"
u. s. AFTER INDIAN GAMBLERS