The Black Hills union and western stock review. [volume] (Rapid City, S.D.) 1904-19??, 1909-10-22
divide with the buyer the saving effect by superior methods
manufacturing and distributing Policy years old

:. 20 Horse Power
: :: : :! : : !
IIsss56ss== 1O0-inch Wheel B;
- III 32-inch Wheels
EWAG&H All Metal Body
~ A6A Seats Two or Fou
N1XfK>IJ Magnetic Included
-r@@ %I2/ OF Course
nders 20: s75(
Studebaker patrons? Well, it's a fact It's the
way we stand back of them-treat them
want their customers treated They soon get
the spirit.
THE BEST BRAINS IN THE INDUSTRY
are engaged in o the production Of the stude
would avoid all chance Of delays and disappoint-
ments to buyers we must depend on no outside
concern to furnish the smallest part. Every
part must be made in factories and I'm.
der the watchful eye of Flanders.
TO MAKE THE LOW PRICE POSSIBLE
IT. Iva. was necessary also that there enter in no
an assembled hope to compete with this
car In quality at the price. 1t was the purchase
VI seVefdl planCS-amOng them the Spendldly
equipped De Luxe factory at Detroit, a forging
plant body making plant, and others-that
started the rumors and make it necessary to
announce our plans few weeks earlier than
intended 1t suits us all right-but-
OUT OF CONSIDERATION FOR COMPETITORS
we intended to keep silent yet while Deliv.
cries Will not begin until January. Besides, we
realized that the announcement of such car
at such price, and by Studebakers is likely to
have the effect tie; of an explosive bomb on the
ciptate anything. but hand forced.
This CAR WILL BE THE SCREAM OF 1slo'
SAID the first dealer who was let into the secret
1T WILL BE A REPETITION OF EMF go" HISTORY
the greatest sensation-the greatest success
from every standpoint sprung in this in.
dustry up to date.
OF COURSE 1T WILL BE DAMNED
ever was damned as was the EMF "sos n cav
known as studebaker EMF 500 They said
we would never be able to make them at the
price--we did. Then they said deliveries would
be delayed-shpping As day now-45O0 in
hands of owners. banning doesn't hurt, for
they never damn dead ones.
STUDEBAKERS ARE THE WORLDS LARGEST
makers of motor cars-many times over Yet
we cannot hope to supply the whole demand
And as cars sold under the studebaker name
are always first choice, persons who are unable
to get them and must buy some other are natu.
rally disappointed-and often sore.
THERE IS CERTAIN TO BE a SHORTAGE
of every Studebaker model in 1910. We know
the studebaker name 41,e00 cars, gasoline
alone, will be made in 1910 That sounds big
but this is a big country and the name stands
high over every mile of it,
ONLY 1000 Observation-Disclosures
Americas standard high priced car-have been
planned for. Of the latest model, not yet pub
lcly announced nearly 200 already under
order For several weeks we have been aware
that there will be big shortage of this model
but it is too late to change plans now. The only
thing for you. if you want car Of that type
seven passenger $4,000 with standard body
Is to get your order in noW-have a definite de-
livery date set.
'DIVIDE WITH THE BUYER
the saving effect by our superior method Of
manufacture and selling" That is the keynote
to all Studebaker operations-the explanation
OF our policy of small profits per unit on quanti-
ties Of cars. No other manufactures is satisfied
with SO small margin Most Of them do not
know, within several dollars, what it costs to
make automobile-and they set wide mar.
gin to cover.
YOU HAVE BEEN PAYING FOR WASrEFUL METHODS
ever since the inception of this young industry
We have corrected that. This is an industry
now-not game.
STUDEBAKERS, WITH ALL THEIR RESOURCES
financial and otherwise, would have hestated
to launch project as big studebaker-F7an-
ders "20' under the conditions which until with
In a few months have prevailed in the automo-
bile industry-or rather Game. The basis on
which the business has been conducted was
; foolish, fictitious and false It was fair neither
to maker nor buyer-most unfair to the dealer
He was always chasing rainbows. Tying up
with one wildcat concern after another, he
never handled the same line two years In sue.
cession-never knew where, year afterward
to find any one to stand back Of the socalled
guarantee" he had given with the car
HOW DIFFERENT NOW
when you can buy any type of car your needs
dictate OF your purse can afford and have be-
hind it the warranty and the name of a concern
like studebakers-hft years old. This lat
est creation studebaker-F1anders COCOON.
pletes the line. Here are brief specifications n
Read them carefully. then if you desire further
information about this or any other studebaker
model write your nearest branch Whatever
you do, get your order nor don't berate us
because you can't get a car for next spring's
use when you will want it badly.
MOTOR cylinder, on one side $50
large; 20 horse power at normal engine speed. 49,
1901 carburetor. '-SS1A'o1AA 1a'aa's
AcooLING-Water; centrifugal pump similar to EMF
handsome and eac,en
MAGNETIC. extra splitdorf. a
lar to EMF, 45OO In to-day complant 41
TRANsM1sSIoN-seectiy sliding gear; compare with
power consuming planetary cars Of e. *;
REAR AxLEDrawn steel; transmission Incorporated IN
dust proof -sAoseu, OIL tano y
WHEEL BASE-100 inches--mark that
A tsl1ory% 90 h-s.E-