The enterprise. [volume] (Harlem, Mont.) 1899-1926, 1909-10-06
Studebaker-FlanderS &" =

the World Has Ever Seen
HERE'S THE A Al }, 11,,, 49,. ,..n
cordins as the individual was buyer or seller
of motor cars.
WE HAD INTENDED KEEPING SILENT -
about this car for few weeks yetMunt 10 other s
sprung their sensations"
BUT THEMAGN1TUDE OF OUR PREPARATIONS
the purchase of several factories by Stude-
baker interests as represented by the EMF Com.
pany of Detroit set trade tongues a-wagging and
information as to the car that was to be produced
on such tremendous scale began to leak out
DEALERS ANXIOUS TO GET THE WINNING LINE
began to inquire to the studebaker plans for
next year. They were insistent, for. very natu-
ey sta TO tie %p @ ah s
line that had been reported. No man likes to
enlist on the losing side All like to march with
the Victorious
in this Vein: If studebakers are going to build
runabout don't want to buy until have
it." Thousands of these writer's have dealt
with this old house for years-.some of them
never bought vehicle anywhere S13e. s else: TO TO
intrinsic value of any car.
IN VIEW OF THIS ANXIETY
the part of our friends we decided it would
be unjust to dealers and prospective buyers to
longer withhold information to this car,
which will supplement those other two incom.
parable models, s tsd "4o' and
Read the specifications briefly given below Con-
slider the source Of this cars origin. Then COM
pare it with other Sensations" recently
nounced-and If you don't think they were
false alarms.
Observation-Disclosures go"
is the name of the new car, and the title was Sc
lected because it believed that that alone
would be the strongest guarantee Of its quality
to any one at all familiar with the history and
the personnel Of the automobile industry
STUDFBAKERS STAND SPONSOR
for the pIoduct-the entire output viii be
marketed through this organization That Is
your guarantee that the car will be of sterling
quality throughout-studeoakers could not %.o at
ford to lend their and 4 1% h Das s
honest product
FLANDERS WILL INA MANU CE;A how. +ho.
would add to his fame manufacturer? His
has been the most wonderful record in this won:
triumphs use1 repetition from year to Year Of
feats in production that had heretofore been
@ ohe Wn %ake ataned
such an instantaneous success and now stands
the most popular car on the e. M was su
JAMES HEASLETT DESIGNED
up to the time he undertook this commission on
had never set his hand nor his talent to the de-
signing of any but high priced cars Several
Of the best known emanated from his brain. He
one from which have evolved all later models.
Heaslett doesn't know how to do cheap work
simplifes and he knows how to design parts
to manufacture to the best acknowledgements he
is unsurpassed by any.
$4,000 ST '2os"W BE BUILT IN 1910 l9,,o.+ ,n
We realize that these figures will be almost IN
credible to persons unfamiliar with the =, re-
ders It is IS Simple Statement Of fact That the
old ultra conservative" house of studebakers
and not some young and inexperienced concern ra
stands back of the statement ought to give
it par value. We know 1t will.
THIS QUANTITY WAS NECESSARY
sz @9 and quality Tu at the price made in smaller
quantities. The tremendous overhead" expense
Of equipment and distribution would, if saddled
onto lesser number of cars, make 1t necessary
to add rs to so per cent. to the price We can an.
not build much better car than an others do i TOR
tributing the overhead over 25 900 have
been able to set the price at $3.50
COMPARE THIS CAB ISo WITH OTHERS III ..nsto n
those not so equipped-we believe no automo'
bile is complete without first class magneto-
and you will find that, aside from the difference
in price, there is comparison In value we
didn't intend there should be-
THIS IS A FULL GROWN. MANS SIZE ,o,,
magnetic equipped, four cylinder car-not a lour
cylinder toy or onelung makeshlft.
WE HAVE HAD 1T IN MIND SEVERAL YEARS AR s
under way several mOnths-Slmply waited until
plans could be matured for its proper manufac
ture and distribution. No concern would dare
attempt task so large as this until proper ma
chinery not only for making but for marketing
the product had been perfected and Installed
That time has arrived.
THE DEMAND IS ALREADY THERE .oo. .,
this know. 1t only remained to perfect an
organization to properly take care OF 1t and
to extend to buyers that uniform courtesy and
prompt attention that have made Studepakers
famous-and prosperous. Did you ever notlce
that Studebaker representative, wherever yot
find him. breathes the spirit Of the whole or
ganization-s sort Of beacon OF safety to al
STUDEBAKER AUTOMOBILE {
SOITTH REND. IND.