DeLand news. [volume] (DeLand, Volusia County, Fla.) 190?-1921, 1909-10-29
CHEAP SCATE ADVERTISERS.
The Ocala Star and The Tampa Times
Enter Protests.

interior. These newspapers, almost
every one Of which have the unpaid
bills of the Florida Exposition Fair,
backed and approved by the Jackson
vile board of trade, on their books,
wi not be very apt to send much of
this copy to the composing room
marked must No city in the land
has had more free advertising than
Jacksonville, at the expense of the
small papers, and more especially
those OF the interior The city of Jack
sonvillc will pay many times over in
lost free advertising for those unpaid
Exposition Fair Association bills
Ocaa Star
That reminds us-Thc Times has
one of those unpaid bills. 1t has new
er even had the courtesy Of a reply to
any Of the statements sent concerning
the account Many Of Jacksonvilles
most prominent citizens were ident-
fled with that exposition project, and
it is passing strange that they would
ignore just obligations. Many Of the
papers of the Statc--as did the Times
gave the exposition many columns
of free advertising in addition to the
stuff for which they promised to pay.
A number Of the men who were PROM
inently identified with the exposition
are officials Of this military carnival
project, and it is at least presumptu-
Gus in them to call on the newspapers
which they have buncoed for further
favors.
Some time ago the board of trade
Of Jacksonville appropriated funds to
pay a portion of the debts of the ex-
position, but apparently they did not
consider it improper to beat the
newspapers, They may, however,
some day awake to the fact that this
is an Improbable policy.
1t is safe betting that the Jackson
vile papers got what was due them. -
Tampa Times.
Notwithstanding the above, however,
The Tampa Times-which is, by the
way, one Of the best papers in Florida
takes THE News to task because we
criticised the Citrus Exchange (Which
has headquarters in Tampa) and the
Tampa Board of Trade for resorting to
the same tactics that are complained Of
by the Star and Times.
A newspaper man who gives his space
away to such things has about as much
horse sense as merchant who gives his
groceries, his dry goods his fruits. his
meat away-but we never heard of a
who was fool enough to do
this. Did YOU
These remarks are not intended to
apply to any legitimate free putfs given
to such concerns as the Citrus Exchange,
or to churches, or legitimate fairs.
There is, however, such thing as
carrying even this to excess, For in
stance, if THE News published all the
trash received in nearly every mail
from the Citrus Exchange, there would
be no room in Our columns for Our
stirring editorials or even for other
advertisements. We cannot imagine
why the managers of the exchange want
all this trash publis shed. There is
neither sense nor poetry to the most of
it. If they do want it published in
the newspapers Of the State, they ought
to pay regular advertising rates
The same argument will Apply to the
Jacksonville race course Qair) and
carnivals. These are not charitable
affairs. They are gotten up for the
benefit of Jacksonville hotels, saloon
keepers and business men. Why
country newspaper man should donate
S. or $50 worth of space to the Winagon
hotel, or to Joe Bum, is more than THE
News, at this distance, can see.
We are glad to note that other news
papers in Florida are taking the same
view Of this matter, and that the
letters sent out by the Jacksonville and
other applicants for free advertising are
not receiving the same publicity as in
former years. The newspapers men
of Florida towns are mostly compare
lively poor men, who have to work hard
for an honest living, and they should
demand pay-for this class of advertis-
ing. These fairs can't be run without
advertising, and when the newspapers
unite in demand for fair compensation
for this class of advertising, they will
get it. They will never be paid for it
so long as they are willing to give the
advertising for tickets of admission, or
IN other words, for nothing. -.