The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1909-11-19

III
In letter written to this paper
| by a piano man on the Pacific
coast not long ago occurred the
| following statement: zone of the
\ things to be reckoned with In the
| piano business of the Northwest
is the new luminary-the Lucore
Piano Company"
The piano men on the Pacific
coast from Los Angeles to Puget
Sound are watching with keen in
terest this same Lucore Piano
company for there are many
things about the development Of
the business thus for that sug-
gests big future success. In other
words the institution has the ear
marks of success on the Pacific
slope though the same marks
might not be looked upon so ia
vorably on the Atlantic coast.
G. 4. Lucore is one of those
dynamic young men who must
ever be doing something with a
snap and crackle. 1t would be
as impossible for him to settle
down in a back street store in a
single city and conduct so-called
"dignified" piano business (Which
often means starving to DEATH,
as 1t would be for him to be sat-
isfied with neanut stand in the
Arctic circle.
Mr. Lucore started in the piano
business about fifteen years ago.
He was first employed in the CEN
trail west In both wholesale and
retail capacities and soon became
an expert special sales artist. Now
a special sales artist is not always
the most beloved of men in the
piano business. He is beloved by
the men whose goods he is selling
but the emotions he stirs in the
breasts of the dealers whose ter
ritory he invades with special
sales can not well be described in
a paper that goes through the
United States mails.
Mr.. Lucore's success as a special
salesman gained him friends on
one hand and made him enemies
on the other but out of it all one
fact stood prominent: the tre-
mendous sincerity with which G.
b. Lucore went about the business
of disposing of pianos. His meth
DDS for attracting the buyer were
of secondary consideration. His
motto was "sell the goods and he
sold them. His methods have been
called sensational and undignified.
They are so only by comparison. If
he had dropped into a placid New
England town with one of his
whoop-er-up sales the inhabitants
probably would have though him
a fit subject Off the insane asy-
lum. The same sale put on in the
West and especially in the far
West brings the crowds of people
who desire to leave their money
and go away with pianos.
G. b. Lucore started in the
piano business in Los Angeles
about six years ago and at the
same time he operated special
sales and maintained an office in
Chicago. About year ago he
gave up his Chicago office and all
his special sale interests in this
section of the country and estab-
lished himself permanently in Los
Angeles.
Later he branched out with large
stores in Seattle, Tacoma and Spo-
kane and in the very near future
will invade Portland and San
Francisco. He is prominent
stakeholder in the Sayler-Baumeis-
ter company in Los Angeles, and
1t Is rumored that he is negotiat-
ing with the view of obtaining an
interest in a Chicago factory. The
Los Angeles factory has been
about six or eight pianos
a week but 1t is stated the output
will be increased to .one hundred
per month.
Mr.. Lucore is very successful in
dealing with the public and he
claims that his success in a large
part is influenced by his deep
rooted belief that 1t pays to give
the public good deal He Is es-
sentally man of LARGE SALES,
QUICK SALES. and SMALL
PROFITS, hence his appropriately
in some sections of the country,
when he has invaded a staid dis
trict of staid dealers and sold as
many pianos in month as any of
the rest Of them ever sold in a
year. On the coast he has a very
strong line of pianos and is con-
tinuing his practice of giving the
public square deal, with the re-
suit that he is bound to be num-
bered with the big ones in the Pa
cific Coast piano business of the
future,