The Salt Lake herald-Republican. [volume] (Salt Lake City, Utah) 1909-1918, 1909-08-26
GETTING AT THE TRUTH
Coca-Cola People Prove the Perfect
Purity of Their Pleasing
Product.

Would YOU take away a WOman's char
Rcter by gossip unless you We're SURE
of what you We're talking about?
Have YOU any more right TO attack the
character of any article of commerce I'M
less you know aCtually-nOt by hearsay,
but by actual PROOF-that it is what
you say it is? Do You realize that when
you say or believe and repeat untrue
things about such an article you are I'M
warrantedly rObbing the makers of that
article of just so much Of their just and
honest trader
Yet people occasionally mot frequently.
because most people are properly in
formed,) through ignorance or malice say
that COca-COla contains cocaine. This is
absolutely and unequivOcaily untrue The
reports o. WOrld-tamOus chemists, and
even Of government experts, have dis
proved this malicious falsehOOd time aft
er time. Yet dishonest competitors of the
through the medium of sincere but hys-
terical or totally ignorant people whom
they have used as mOuthpieces.
Why, Il is easily shown how ignOTantly
mouthpieces speak or write of the bever-
age as COCOA COLA instead of
COCA Cola.
When anyone writes, prints or tells you
that Coca-Co.l is a har1aful, dTug-habit-
forming. OF dangerous beverage for young
or old, you can put it down right then
and there as falsehOOd arising from
wicked righteousness or absolute ignor-
ance. If you nave an opportunity, tell
them to have Coca-COla analysed by any
honest, COMPETENT chemist, then 10
submit this analysis to any honest, ca
pable physician and get his statement as
To the whOlesOmeness of Coca-Cola. Then
let him send TO the COca-COla company
at Atlanta, Ca, and get (fPee) copies
of analysis made by chemists WrO know
as much in a minute as COca-COla's de-
tractors know IN a year-ehemists who
are scattered in cities from the Atlantic
TO the Pacific and are famous for their
scientific attachments.
Then when they've spread these facts
before them, tell them they ought to GO
out into the highways and byways and
frankly acknowledge their mistake and
then apologize to the COca-Cola company
for fiiching their character.
Just as an example Of the many state
ments the COca-Cola company have on
file regarding its delicious beverage we
print herewith the following analysis Of
Chicago, April Is 1907.
1--WE beg leave to report to you the re-
suit of analysis of COca-COla. We pur~
chased in the open market an original
package Of one gallon OF COca-COla. The
contents OF this jug were submitted to a
very careful and exhaustive ANALYSIS for
cocaine and alcohol and we JAILED to find
any trace of either. Caffeine was found
TO the extent of 2 Of one per cent The
amount Of caffeine contained in one
olluce of COcs-Cola used for making one
one-haif that contained in a cup of cot
fee of average strength.
VERY respectfully submitted,
1.-THE COLUMBUS LABORATORIES,
per J. A Wesener.''
And don't forget while you're reading
This that II is because millions of peo-
pla Ike Coca-Cola that it has aroused the
envy Of INSCRIPTIONS competitors. Why
even the arrow design so long used by
The Coca Cola company has been imi-
fafed by advertisers, who have gained
tie mistaken idea that Il IS the advertis-
fna of COca-t,0la that has made it so
popular. Instead of its deliciousness AMI
1Uholesomeness For you never tasted
ANYTHING mora delicious and refreshing.
II is prime thirst que1cher and leaves
the incest taste OF anything you ever
drank at the soda fountain.