Putnam patriot., 1909-01-15
..... .When..... Advertising Paid.
By EDITH BOWMAN.
Copyrighted. ies. by Associated
 Literary Press.


 cried Hosmer proudly as he held alcft round metal package decorated with a smiling face which was sandwiehed bet tween the legend You can smile-f you use Denfola."
 Tt is pretty" conceded the head of the firm as he toek the can into his hands and inspected if more carefully. .Some actress, isn't 1t? Her face seems familiar"
 Actress nothing" was the coutemp- tncus retort. Hosmer could afford to he fifnpant when he scored suceeos- That's the little typewriter over in the shipping room. I caught her smil- ing like that one day. and 1t made hit with me invented the powder to 20 with 1t. It's the old 'Saponica. with q little carmine put in to make 1t look different. I tell you. MT. Powers, fin a week that Dentola girl will be known all over the country. and the saies-well. I'll be around for raise in salary in about five weeks" Powers smiled and nodded. Hosmer had a regular scale of self praise. When he suggested that the firm owed him a hut for an idea It was only an ordinary hit. The hint that he lunched about o'clock was sign that he had greater confidence In an idea. The last time that Hesmer had announced that he was worth raise In salary was when he had introduced "sun- burn cream" which eventually had brought the cosmetic company very nearly a quarter million.
 Dentola seemed destined to enjoy . more permanent success. Within two months the Dentola girl smiled upon l the entire nation. Even in the tiny l hamlets Dentola plaeards adorned the 1 general stores.
 The Dentoia girl smiled life size upon the city throngs. and more than life size she beamed at train tired travellers along the trunk lines.
 Vaughn. the head of the shipping de- partment. was rather vexed over the Incident He had supposed that the picture was merely to be used to deco rate the cans of powder.
 It became something of a nuisance when visitors to the model factory of Xthe cosmetic company insisted upon keeing the original of Miss Dentola. Vaughn. resentful of the admiring glances of the masculine visitors, pro Tested to Hosmer
 Ifs all il part of the campaign de- clared the sales expert. with laugh. k.Miss Dentola is the best saleswoman fhat ever was. We sold more than million boxes last month. and the or Hers are still piling in. tell you. Hen, 1t pays to advertise when you adver- Mise right"
 Sure assented Vaughn. but you're Dverdoing it. We wanted to sell the Booth powder. not to bring people to fhe factory to see Miss Dentola. There vas chap in yesterday who said he had seen the pyramids and the Sphinx Ind the tower of Pisa and all the other ohow spots of Europe, but he felt he couldn't go back to Montana until he'd seen Miss Dentola. By the way he ooked at her l guess he would have liked to take her back to Montana with him. He's only one. There's hun dreds. It's all Miss Pryor can do to keep her work up.'
 "IH take her over fn my depart Snent,s offered Hosmer, with suspicious readiness Vaughn shook his head.
 "She would have to learn an entire y new line of work" he objected. +She knows the shipping game now. Let her stay. even if your ads. are a nuisance and worse.'
 But think she ought to be in my apartment urged Hosmer. Tt is in he advertising end that people would xpect to find her"
 You get out of here" demanded aughn. half in friendliness and half kery much in earnest. He had had bore than two years and had given er scarcely a look until Hosmer had hade her nationally famous.
 When men iu Alaska began to send roposAis of marriage to the girl. . aughn began to realize that his as- , dstant was decidedly pretty. and as bis knowledge came to Hosmer about be same time there ensued a pretty Ace for favor.
 Minnie Pryor. finding herself in de band for the first time. developed into
 
 herely Minnie Pryor typist. she had one her quiet way. but now Joseph lowers, president and practical owner
 the corporation. insisted that she be ayen a royalty on the use of her pie Ire. and. though this was but frae- on of penny per box. the generous De of Autographs enabled her to dress ecomingly for the first time in her lrrow life.
 With the purchase of better clothes le had seemed to acquire that inde hable charm which belongs to the oman who knows herself to be in de- and. She did not develop what Hos er was wont to term 'big head" but
 e held herself well. and the apolo- etic little typist of the shipping room
 d become the belle of the cosmetic
 mpany's works.
 Hosmer had his room papered with
 r picfuses. and the more he saw
 em the more deeply fin love with the fginal did he sink. Vaughn had but
 e of the posters in his office. for he
 not need them with the girl herself
 nding her shapely head over the
 sk by the window. and he. too. was
 ry much in love
 n the office both men made the best
 of their time. but once the closing
 be arrived Miss Pryor disappeared.
 rly in the campaign Powers had
 Egested that the liberal use of her
 a had rauderad tho rrfrl rather con