Arizona republican., 1909-09-16
ORANGE MEN PLEASED
 WITH VALLEY GROVES
Market Experts Who Know the Fruit and Wanted to See the
 Trees.

anu otners interested Tn the frult ln- dustry, are busily entertaining two gen.
 tlemen just now, of the particular sort
 they like to meet. representative deal
 CTS in the eastern markets. handling
 fruits grown in this valley.
 w. F. Gwin representing the firm of
 Crutchfield x Woolfolk of Pittsburg
 is one of them. This firm is the lead
 ing shipper of cantaloupes from the
 valley but the cantaloupe season is now over for this year and while MT.
 Gwin is cognizant of what is going on
 in that industry, he is not particularly
 concerned in cantaloupes. He Is chief
 ly interested in oranges and dropped in here to look over the field from the
 standpoint of an orange shipper.
 The other gentleman is Emil Zucca
 of New York who knows all about the Arizona oranges at the other end of
 the line for he has been the sales agent of the Arizona Orange Association for the last twelve years. The big prices read about all over the country were secured largely through his house. He is also a large importer of Italian olive oil and stated last night that he had seen the oiL made by the Munger Bros of this city and that it was beyond
 question a fine article.
 MT. Zucca and MT. Gwin were taken for an automobile ride over the valley yesterday by Messrs Rockwell and
 King and in the course of their trip they picked up J. H. Fleming at his ranch During the day they visited nearly all the groves in the valley, at least on the north side, and when seen last night they were both enthusiastic over what they had seen. It is the first visit of both gentlemen to the valley and they were delighted with the appearance of the orange groves but were even more greatly impressed with the possibilities for the future. when the young trees now planted reach the bearing stage, to be followed with the possible acreage that is yet to be planted. The valley" said MT. Zucca is Q veritable garden spot and I shall be glad to see it later when there is more development"
 MT. Gwin who is very familiar with the California and Florida groves was equally as well pleased and says there is no reason why the fame of the Arizona oranges should not increase as the years go by. He has never handled them but he has seen them and heard of them and has now seen where they come, from. how they are handled and what the possibilities are for the future.
 MT. Gwin related a little incident that is well worth repeating. He said that he chanced to be the guest last winter of F.. r. Porchei in his Florida home. MT. Porchei stands at the head of the orange business in Florida and q good part of the year he tops the market everywhere. He is probably | not the biggest orange man in the world in point Of tonnage but he has the quality and is an apostle of thet theory that it is quality that counts. | He has about 200 acres of bearing ] oranges and they are the kind that gets the price When he finds a poor | tree or any number of them his policy | is to spare not the ax but make room | for the best only.
 On the occasion of MT. Gwin's visit | he had dined sumptuously and talked | oranges ad lib. Finally Mir. Porche! | told him he was going to show him | some of the famous Arizona fruit that I had heard so much about. SO he sent | his negro butler to bring some in. MT. | POrchei held up a choice orange and | proceeded to discourse to his guest l upon its merits. He spoke of its per feet color. shape and size and general appearance. Then he opened it and tasted it and passed it along. pro- nouncing the flavor about all one could hope to find in an orange, and he knew what he was talking about for orange tasting is part of his business. Then he dissected it. remarked upon it's structure and proceeded to give the Arizona orange as fine a send off as q real' Arizonian could have done, perhaps better
 This is regarded as the finest kind of a testimonial when the source is considered for MT. Porchei has the best possible standing in Florida. His fruit brings usually g a box more than that of his Florida and California competi- tors and is known in all the big mar kets by its well established brand It comes into the market a little later than the Arizona fruit and gets price compared 10 the general aDout ike that of Arizona earlier in the season.
 The difference between his fruit and that of his neighbors is not due to better climate and soil so much as to skill and science in his business. He refuses to raise poor fruit and has the same principle in packing and mar Seting. He says it costs his neigh ; bOrs about 30 cents to pack a box of oranges and costs him 70 cents All ne is sorry for is that he cannot make t cost dollar. He says he has spent | great deal of time in late years try ng to educate his neighbors to the same idea telling them that quality counts and that if they do not keep heir groves at high standard Flor da will lose in the race to the markets. ! Some of his neighbors insist on bud ling into inferior stock merely because { is prolific and insures a tonnage. He buds only on the best stock and wen if he does not get so much fruit '