The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1909-10-20
MOVE PROMISES
MUCH ADVANTAGE
Not Only to Ad Writers and
Newspapers, hut to Adyer-
tisers Generally.
LATE COPY MAY BE
PLACED UNDER THE Ban
Adj Club Decides TO Hold Men
Ster Business Mems CUnyen-
ton Here Soon.

a movement which promises To be OF
advantage, not only 10 The nd writers
Of the city but To the newspapers gen.
orally. was discussed al some length at
the meeting of the Sa!t Lake Ad club
at the Commercial club Tuesday night
The meeting was opened with An nd
dress by Sidney Ilcckcr. foreman OF
the composing room Of The llcrald.lic
publican. on" What Late Copy>Makcs,
and emphasized by a talk from George
T. Ensign, foreman Of the ad.settng
department of the Evening Telegram
on "Ad Alley Troubles. -
Mr.. Hcckcr spoke of thc additional
strain put upon every man IN the com
posing room by the presentation from
advertisers of late copy: of the inferior
work dones the poor chance of good
position in the paper and the heavy
additlona expense cntmlcd upon the
newspaper from many causes,
What Late Copy Means.
Late copy means greater risk Of cr-
rors ON account Of lack Of time i'll
which 10 read proofs: irritation on the
part of sd settlers, which often results
in pTciudicc against an advertiser on
the part of worllmcn; extra work on
the part of the ad writers because the
subject matter of ads has Ia be written
late and does not reach the newspapers
until too late TO he handled effectively.
Mr., Ensign spoke along tho same
lines and told Of some of the troubles
TO the ad setting department from the
non.arrival of carly copy. Following
a discussion by many members present,
il was decided by managers of bust
ness departments of newspapers pres.
cnt that the matter viii he taken up
within n few days and a definite Tine
set rs q limit for tho receipt of advcr-
tising cory. II is thought that such n
ruling Will be of great advantage. not
only 10 the business aud advertising
departments Of the newspapers but 10
the editorial departments aS well.
Business Men Convention.
Matters relating to the holding Of a
big business men s convention IN the
city under tho auspices of the Salt Lake
Ad club were also discussed at some
length and if vas decided 10 hold such
a convention in the future, the date
being left undetermined, and to nave
present number of prominent adver-
tiserS of national reputation to deliver
addresses on the subject of advertis-
ing The name Of Tom Richardson of
Portland WAS mentioned as possibility
for ono Of thc speakers. The appoint
ment OF necessary committees and the
fixing of the date were placed in tho
hands of the executive committee Of
the club.
Those present at tho meeting were
G. K. Brazier Of the Sullivan Fire Proof
Partition company, \, f.. Lewis and g..
T. Ensign Of the Evening Telegram,
Sidney Hecker. John II. Janney. II. II.
Potter and j. o. Young OF the Herald
Republican. II. +. Frcnch of the Utah
Bill Posting company, 4. T.. Rccs Of the
Deseret News. Malcolm McAllistcr of
the Giles -McAllister advertising agency,
George i. Hale Of the Herald Rcpubli-
can, F. 3. Woodbury. of the Descret
News, Paul Hammer of the Theatcr
Publishing company. F. 7. Harris Of
Nuncs Directory company. II. l. Bowlcs
and G. T.. Wood of The Salt Lake Trib-
unc. J. 7. O'Conuor Of the O'ConnCr
Advertising agency, and II. j. Haiton
Of the u. c. NJ. ].