The commonwealth. (Greenwood, Miss.) 1896-1923, 1909-12-31

Another way in which Muscogee
showed that she is alive was by re-
viving river transportation. Though
she has three ~navigable streams, the
railroads Unanswered to get all the
trade and to shut of water commerce.
Then the merchants got into the game,
the railroads after having killed the
boat trade showing a disposition to
raise rates. The same commercial
club already mentioned bought a BOAT
three years iago aud began navigating
it at a profit Tworyears later another
boat was built, and 1t, too, Is more
than paying its way. Thus rates have
not only been lowered, but the town
has been enabled to advertise its wa
ter routes as an tnducement to manu-
f~aeturers to locate, In It's midst.
An example Of; what may be done
for a city by ju hicious, plentiful and
persistent advertising is shown by Los
living b was 4 little Mexican town
OF 10000, without life, business or
prospects. In those sleepy days she
had the same delightful climate as
now. The only. trouble was that no.
body knew of it, charms. Now all the
world knows them.
The story of the campaign Of pub
hctty by which this fame has been
carried abrosid is also the story that
tells how Les Angeles has grown into
a beautiful and thriving city Of 100000
people. That transformation has not
been accidental. 1t did not come Of
itself. 1t did not fall as mamma from
the skies OF arrive as a matter of
course. Like everything in this world
worth having, it was planned for,
worked for. fought for. 1t started by
people In los Angeles believing in Los
Angeles. They united to spread their
belief throughout the world. In print
er's ink. they found q. messenger swift
er and more potent than Mercury. By
keeHing this sleepless messenger busy
Throughout the years the miracle has
been wrought, and the end is not yet.
Khe advertising has only begun to do
its work. In the development Of the
new and greater Pacific civilization
Los Angeles has before her a future
that 1t would be idle to attempt to
prophesy. America has O begun to
grow, n any American town has be-
fore her a like opportunity If she but
seizes and makes the best of it. 1t
may not be as great an opportunity as
that Of Los Angeles. but If so it differs
only in degree. not In K Ind.
A tale s1milar to tina t of 1.-The City
Of the Angels" could b.e told OF Spo-
kane, Seattle and other rapidly grow
ing towns OF the Pacific coast. Yet
the epic Of progress is by no meaNus
confined to the west. One of it's moss
thrilling cantos recounts the manner
In which Louisville, KY. was changed
from a city Of factional fights and
feuds that gained her a bad name
abroad to one united for home trade
and upbuilding. As in the case of
Muscogee. the change was wrought
largely by a commercial club. Be-
cause of its intelligent. work strangers
are no longer advised to shun Louis
vile. but the impression is going abroad
that b Is q city with a future in
which it In well to locate.
The same song is heard on the At
lantic coast. Boston, Providence and
even New York are organizing publici-
ty campaigns in behalf OF larger trade.
All OF this beans out the verdict of tie
Municipal Journal. which puts it thus:
1T has become a 10 or less uni
versal opinion in most sections of the
country that any city that does not
make some active effort at direct adj
vertisement Is dead and sure to fan
behind the time"
JAMES A. EDGERTON.