The Guthrie daily leader. [volume] (Guthrie, Okla.) 1893-1996, 1909-01-13
RANK
MIJNSEY
ANSWERS
CRITICS

The following y the answer Of Mt
frank A. Muusas ip The protest of q
houpand business, professional and
church men. led By cardisal Gibbons.
"a connection with sis publication I &
Sunday ailn.noun newspapers
The cost Of newspaper publishing Is
loing uli by leaps and bounds This
increase Is lcit all along the line 10
every department and 90 al materials
iscd, such as type met9.s, steleo' w
metals, printing rollers, printing luh
AID Nsiic paper The ncws paper on
Which wa print, The advance IN the
iosl tlis one llrm White paper f0l
he Baltimore News alone is In round
lu,ubers $50,0U0 year over ihc low
lslce 81 print paper q year or two ago
And paper will $50 ligher and sllll
lehor. reaching perhaps. IL The near
'glufc. 9 70 ~ cents q pound
Paper manufacturers are already
alklng fheSp prices, and believe they
VIM come. Compare ihete prices with
hc v price 0f print paper OF 3.i
eents per i'OnnA and yon VII see what
the advance In the price of paper alone
.sAas ID ,ne neMApapef pbulsrcr and
lw difficult tao problem becomes te
him.
cut the advance ~ the cost Of ma
eNal IS not 0ut 81 step With the ad
sanced cost newspaper making IS
every other phase. Labor Ia the last
ten years has about doubled In cost
allowing iof the increase in wages and
ae shoacnlnE 81 the york iay iht
ever A0nrs worked And as tle hours
il lah are reduced our equipment
.nnsl be Increased a newspaper mus.
" better ibis Year than It was lss.
year.
Aud this advance, This constant bet
lering OF newspaper means q ngsel
ncame or bankruptcy L mlgsi he oIlf
81 the other # 4 newspaper y sell
especiing, self sustaining and honesl
lift Is tree fram The caEFHpting inilu
enee al politics and politicians anc
Tree from G nhlnallons thai would par
ert igs influence 10 base purposes.
Il may say ID this cQnReciion that
have been strongly urged % advance
sn combination wllil olnef publishers
" Baltimore. It L could be broug
about. the price I lhc News ios eesls
COPY. But sieei strongly asaias
ne proposition aud shall continue 6
oppose 4 until the limit 81 my laBen
uity g reached
AT the present cost Of printing pa
per We not gei enough from tht
Gales and subscriptions I0 nay for int
white paper aiHne The mofning news
apes Of Baltimore the sun and thi
/ American get seven days OF adverlis
ins raNenue each week, while tae New.
"a eetang the advertising of but ST.
LAYS. md might almost say Ave days
20 sstaruayf naper carries but q smal
,ereeniage Of ether days Of The week
~Wah revenue. therefore, from al
geftIsing q five good days and one bat
ene to seven days on the part Of oui
morning contemporaries you see W
are nor getting our share. are not get
lne the income He should have Z
build lhls newspaper be The gfea
force for deoeneg and Development ans
honesty taat It always has been, ans
I sfe still greater lvrec thai ! propose z
make It.
We must have a seyenday week Ip
advertising revenue II our competition
ire Is have lt as Np must kpep up Ca
/ pace uf advancement with them, au'
lead them " We are CLEVER enough. Gu
This seventh day revenue eul with th'
Sun and tho American, aud The advef
Using they carry on Sunday would b
distributed throughout the week. an
We would get our share OF what nos
goet INTO the Sunday morning papers
| iiut fancy comparatively few gu
zcus ol baltimore would sign a petit
10 diseonlluee the Sunday sun anl
Sunday American IL they are 8 fe
lnala Is theg cetlalnly VIII what shal
| va Id to meet this uneven competition
ana e bnlld up our expeases9
TIE petition that has heen elreu
lated against this Sunday eveniul
newspaper Urges tae desIrabliiy Q
rear and 1aiel on sunday night anl
5 me men have Signed The petition d
l,he ground that Sunday Highi shaRl
\ he i llme 0g ellalous meditation AuI
1 FpleIons realllne these theories af
good and souGl and right Bui do lne
work 0aty That IS, to what eSisn
DOES tito general immunity fAllps
then2 should afdly llse q reean
lme estimate bai after all We mus
devote ourselves 10 shas IS and eha
'lls bound 40 be fsther than q whas "
GOULD wish
4 Anfe ~ laae pressure has bee
lksfes.sht IL ben d ulig nefeeansA an
\ 4blhe ~ izsrsN Sslunsie HSat Z
4 Isage y / j
tlfe as any advertising bone lha
report this boyehll purpose s &
Isxaaaefatea nnc. aud Ebal liW adsel
1 iisefa II 1atlmaFe will feel Iailg lfs
% place their a9yerlIs.ng Whaf sc
lhey sln gel The best returns for u
4 money
W. % ~ i :, " .caf
"
S3g associated ffea-.