The Washington herald., 1909-07-11


7
e.
- - v...4.as It unGer ths
! following heads:
Why should municipalities OF com
rnunities advertiser"
What should they advertiser"
by what method can it be best ae-
! cOmplishedg-
I The municipality is not in the same
I position as the merchant who has goods
20 sell It. however. taxes those ner-
chants by means OF licenses 20 do bus
I iness and a percentage on the value 0f
| their stocks This produces revenue 10
keep up the government Of the city and
afford fire and police protection. and 20
make improvements necessary 70 the
/ welfare Of its CITIZENSHIP
I To Increase the population OF the crtv
/ and thus increase The business OF every
merchant. Il should make known 10 the
world the advantages and possibilities
which the city has from rs geogranhical
[ position and It's other facilities for dofn-
/ business. either nanufacturing. whole
/ sale, or retail BY doing this. the com
mercial importance Of any city viii be
enhanced; its citizens. already estab-
! usAeG In business. benefited. and the
city revenue increased so that s-iu great
ct improvements can De carried on.
/ The charter OF all cities should have a
Z ---------.-e--r-.--
Sising its advantages. and also for an
/ exemption from taxation for the first
/ year OF the establishments OF a new IN
dustry- I believe that unless the natural
I advantages for locating a new industry
are n existence. u IS folly % subsidizs
them % come. or % give them freedom
from taxation II the natural advantages
are lacking, such an industry IS bound 20
ian. and SIS very failure VIII prove a
detriment 10 a community
What City SbouId Advertise
Be honest II is not only right. but. IN
cidentaLy. II IS best No city should ad-
vertise anything but what Il has 70 o.
fer. A merchant adve-tisas his wares Id
dispose OF them. and their good quality
/ increases his trade. A clty's good cual-
tiles IS what IL has 10 oGer 20 newcomers.
II they are up-tO grade. as advertised. Z
increases the city's population. prosper
ity, and renown; but II It's advantages
are Overdrawn. the newcomer becomes
dissatisfied and disgruntled and goes
away 70 advertise the city in a way that
tends 10 hurt the growth Of Il.
The fundamental necessity 20 a pros
porous city is its heaIthfulness. Climate
OF course. has great deal 70 DO with
this. but the city government should see
70 Il that q proper sewerage system -
kept Up; that healthfuI water IS supplied
al low rates: that its streets and alleys
are kept clean, and swept and sprinkled
every night that proper supervision over
FOOD supplies is had that good system
OF lighting and police and FIRE protection
IS Afforded. and these secure low insur-
ance rates BY means OF ordinances.
the price for public utilities. such as
street cars. telephone. telegraph. dockage.
and ferries should be kept within reason
able bounds. sufficient 10 produce a fair
return on these investments
All these points OF good civic govern
ment should be advertised as wen as
many others. such as having a go9d.
active. wide-awake board OF trade OF
chamber OF commerce. than which city
has no better asset. because II IS usually
through this medium that a ciry's ad-
vantages are made known. The Trans-
/ pOrtation facilities and low rates by rafI.
I water. and good roads. It's manufacturing
plants and openings for new enterprises:
the cost OF raw material and fuel. low
/ freight rates; the banking facilities: its
wholesale and retail houses; its lighting,
I heating, water supply. and low rates at
I which these are supplied.
City Owns Public Utilities.
Right here want TO say that we IN
( Jacksonville are proud OF the success we
have met with in municipal ownership OF
public utilities. having The lowest rates n
the south for light and water, besides re-
ceiving a percentage OF the revenue OF
the street car and telephone systems. A
city should point out the high tone OF its
citizenship. its churches. Y n c. A.
social life. clubs. secret societies, its
places OF high-clsss amusements. its
[ parks and Fairgrounds. ali OF which 20
TO make YOUR city q good place 10 live
IN. good place 10 buy IN. and a good
place. II you please. 20 die in.
II your Individual citizens have plenty
OF civic pride your board OF trade should
De the means Of concentrating this indi-
I vidualsm into a solid whole. and thus
bring into being those ideas which tend
10 build Up a city.
The foundation % the wealth OF this
country is in the farm The city. there
+ fore. should help 20 settle Up all the
+ agricultural lands % its county. as every
modern and successful farmer placed on
t the soil Of the county is an asset for
the city. Therefore. a municipality
should advertise the advantages and op-
/ p0rtunitiCs for the farmer on the lands
/ OF its county. The city should take a
7 lead In the matter Of good roads. not only
I IN the city, bit n It's county and state
I This helps the farmer 10 bring his prod
Ucts % the city. where ne also does his
Z trading. II your city has not al the
I good points I have mentioned, get the
I board OF trade 70 work and secure them.
as they can be secured by united efforts
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