The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1909-06-01
Mr.. GROVES JOLT
Topeka Needs Polite Street Car
Conductors.
Especially Those Who Meet In
coming Trains.
MAKES A GOOD TALK.
Up to the People to See il To-
peka Will.
Likes the Slogan Of the Capital
City.

Mr. Frederick Grove addressed the
members of the Topeka Advertising
club at the regular fortnightly luncheon
during the noon hour today. Mr.. Grove
who is now advertising manager of
the Atlas Building and Loan associa-
ton of Lawrence, came into promi-
hence a few years ago by his striking
and original work in advertising real
estate IN Los Angeles, Cal. "Profitab BILE
advertising of Boston said of this
work: Probably the greatest whole
sale immigration in history is the re-
suit of the advertising of California
broadcast by the railroads, promotion
committees, colonization companies,
and chambers of commerce. In this
connection it has been the Grove Ad-
VertlsIng agency'S part to contribute
the Erkenbrecher letters to the public.
These will be remembered by tourists
who secured them from the hotel racks
while here last winter, and from few
OF whom notably such critics as Ed
ward W. Box, Ebert Hubbard. Geo. IT.
Daniels, and William H. Simpson, have
come words of commendation.'
He said in part: Every productive
citizen adds to the wealth and attrac-
tlveness OF city: | have found that
you nave organized a Commercial
club and Advertising club and are get
ting together to boost the city.
I wish to congratulate you on your
Slogan: Topeka Kan-Topeka Will. 1t
is great. 1 only wish that I had had
the honor of originating it. The ques-
ton is what can Topeka do. Topeka
can offer that as an inducement to
get more people here.
Made in Los Angeles is the slogan
for hundreds of new enterprises ev-
cry year. Los Angeles is prominent
ly the pleasure ground for capitalists,
tourists, etc. Topeka has no climatic
advantages different from any other
town in the middle west. Can it Of
fer better rates for fuel, better roads,
display lowest death rate, offer a bet
ter theater and other places of amuse-
ment than other places of America?
1t must have advantages over other
places If you can say Topeka Will. 1
want to say right here that a polite
conductor on the car that meets the
Santa Fe trains is needed and not
one who will allow the ladies to get
on the car with their grips while he
talks at the other end of the car.
II want to live in Topeka. That is
what you want to get every person to
think mechanically who comes into
the city. I used a little button catch
phrase in California. / believe that
is a good way to advertise. The real
estate dealers should advertise the
city
Now why can't Topeka stand for
the clearing city of the state? Why
can't Topeka be the best city of the
state? Can Topeka Kan, will Topeka
WHIP"
Mr.. n. B. Burge, of the newspaper
advertising committee of the club
then gave a talk. It follows: I'VE
have met and discussed several meth
DDS of advertising Topeka and we
think that perhaps the best way of
advertising the city, is by advertising
in the newspapers.
"Analyse the slogan and you have
Topeka will, because Topeka Kan
That is the way we have started out
with our advertising. It is not flash
in the pan, but it means months of
thorough campaigning if we wish to
accomplish anything. If after few
months we have tried this there is
no doubt in my mind as to the out
come"
The following new members were
taken in:
A. A GODDARD. A B. Cowden, Harry
Whittlesey, T. E. Guild, and Sam R.
Barr w. D. Ferguson, and Sam r.
Hutton.