The Hayti herald. (Hayti, Mo.) 1908-1922, 1909-05-06
ABOUT ADVERTISING.

We must insist that the people of
Hayti do not weaken on the amount of
advertising necessary to give this pa
per living. Some of our merchants
are right liberal in their patronage,
while few seem to feel that the money
they pay us is a donation TO charity,
when the fact is, they get larger re-
turn for the money spent than we do.
AS matter of fact, when people
come to your place to trade they do
not come and tell you that your ad-
vertising attracted them; they are at
tracted by your advertising, however,
and the more you advertise the more
you will attract them.
The people have a natural desire to
trade with merchants who advertise,
and if you will watch the constant
throng of people about the store of
the good advertiser you must certainly
realize that something attracted them
there. Do you suppose these good,
successful merchants would spend
such large sums in advertising if they
did not know it came back to them in
increased trade?
The people take it for granted that
merchants who DO not advertise have
nothing to offer, and are inclined to
shun such store. They are educated
to look to the advertising store for
special inducements and bargains and
for new and seasonable lines of goods
as they are received from time to time
during the different seasons.
Instead of going to store and ask
ing for certain kinds of goods, or ask
ing the merchant if he handles certain
lines, the people go to the merchants
who advertise what they want.
1t does not matter how reasonable
your price or how complete your
stock, the people do not know it un-
less you tell them, and the advertiser
will get all the cream of the business.
10 illustrate this, 60 over to Caru-
thersville, almost any day, and you
will find NUMBERS of people there who
ought to buy their goods in Hayti.
Frequently you will find as many peo-
pie from the city of Hayti on the
streets of Charlottesville as you will
find on the streets of Hayti.
They are there in answer to the ad-
vertsements from that town. The
merchants of Caruthersville never let
up on advertising. They not only ad-
vertise in their home papers, but they
advertise in the papers at Steele, Hay
ii, Portageville and Kennett, and
scatter posters in all these places.
So it is easy to see why Caruthers-
is such good town and draws so
much trade. They tell the people what
they have, and reach out into every
nook and corner to get trade.
The growth and prosperity of Caru-
thrsville ougth to be an object lesson
to prove to every one that it pays to
advertise, and what Charlottesville
has done other towns can do, if the
buiness men will only pick up the
courage and go in to win.
There is no better located town in
Southeast Missouri than Hayti, and
we know that if our merchants would
try, in good, hard earnest, they could
in one years time double the trade
that comes to Hayti and make the flu
ture of our city assured.
On the other hand, the Hayti Herald
needs your support. This paper is
here to fight the battles of Hayti and
to stand by the people, first, last and
all the time, but it must be supported,
and in giving it this support you are
sure to receive value recei we'd for
every penny spent.
1t does not matter whether you like
the editor or not-that is not the ques-
tion. 1t is question of the general
good of Hayti, and maybe some editor
will take our place some day who will
be more to your liking.
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