The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1909-04-18
NEWSPAPER ASSOCIATIONS
By FREDERIC J. HASKIN
By FREDERIC ]. HASKIN.

The coming week premises 10 be a busy
one FOR the newspaper world, and hard
one for a certain kind Of press agent
The Associated Press. the American
Newspaper Publishers Association. and
the Daily Club VIII al held their annual
meetings IN New York during this week
/ The Publishers Association Is incensed
at a certain Kind OF press agent that has
sprung up in most Of the big cities
These fellows have a way OF giving paid
write-ups 20 individuals and enterprises.
and slipping them into the newspapers
under the guise OF news matter Il Is
said that on many occasions a publisher
has actually reached the point Of sign
/ ing Up a prospective advertiser. only 10
see his efforts 80 70 nought by the work
OF the press agent. who has afterWard
/ succeeded IN getting his wrlte-up IN that
very publishers paper OF course. the
/ publishers do not Ike this and that spe-
cies Of press agent Is going 20 get a
/ blow between the eyes which viii land
him in the realm OF innocuous desuetude
I n short order.
l The Daily Club, with MediH Mccormick
as it's president. IS going TO continue IFS
/ fight for better newspaper advertising
and the elimination OF the frauds and
fakes from daily newspaper advertising
( The Associated Press viii take up many
matters that affect g. and al three ass0-
cations viii give more OF less o0nsidera-
/ ton 10 the question OF print paper, labor
sc After the business OF the meetings
I has been settled. the grand finale VIII
come IN the shape OF a magnificent Joint
banquet IN which the flower Of the pro
I fession viii participate u Is figured
I that there VIII be go newspaper pup
fishers on hand to partake q this great
annual spread.
Il is probable that much viii be heard
about a method Of chespening print pa
per. Some years ago a university pr0fes-
/ sor IN chemistry happened 20 be walking
through some Minnesota woods He
saw an old stump there which set him
10 thinking about ways OF making wood
pulp. Seeing that stump resulted IN the
/ construction Of a small laboratory IN
which experiments In Wood-pUlp prOduc-
driving the turpentine and other chemi-
Gals out Of the wood sort OF distiliation
p-ocess-he was able 10 make as good
wood pulp out % the hitherto unavailable
FIR as had been made from spruce AS
fir is a hundred times more plentiful than
spruce Il can be seen how important Is
the discovery from the supply standpoint
But even above the supply question
comes the cheapness. The inventor claims
that he bought a cord Of fr wood for
$50. and that out OF Il he obtained 81 S.
worth Of turpentine. So worth Of wood
pulp and some by-prOdUcts besides He
estimates that 81 per cent more Of a given
tree can be used for wood pulp under his
plan than under the old method The
suggestion that newspapers be printed
on black paper with white ink viii also
be heard before the newspaper publishers
go back home. though II is IMPROBABLE
that anything important viii come OF f.
II is said that black paper could be pro
duced az about hale the expense Of white
paper. and that furthermore. unlike white
pap. IL could be used over gain Just as
often as q found It's way back 10 the
paper maker
The newspaper men who gather in New
York this week viii represent more than
80. o0c 900 invested IN the production OF
newspapers in the United States. There
are some S5,ooo newspapers and period
Gals. and their aggregate annual circula-
ton amounts 70 nearly I2o0o. eoo.0o6 cop
les. One person out % every four gets
. daily paper. every other person in the
United States gets a weekly. and two
out OF every three get a nonthly-these
at least would be the figures II there was
no duplication. Suppose every person
who sets a paper spends ten minutes
reading IT, In the course Of a year the
American people would thus spend time
equal to that put IN IS 210oo0 men read
ing constantly for the whole year. The
worlds total circulation OF newspapers
and periodicals is probably IN the neigh
borhoOd OF =. 000. 600 90 copies annually.
Il would require 500000 men reading con
stantly. and giving ten minutes only 20
each paper. 20 read them all u is ex-
pected that the publishers OF the world
VIII meet IN conference in London next
September.
The growth OF the printing business IN
the past fifteen years has been enormous
In iS94 the output Of printed matter
amounted TO $4,000 tons BY 1907 Il had
reached the ineOncelvable total OF I.2o5.-
600 lonesome 0o05 carloads. The circu-
lati0n OF periodicals and newspapers has
almost kept pace with this wonderful
growth. the difference being on account
OF the increased size OF the average pub
hcatiOn-sn increase largely accounted
for by the Sunday paper and the maya
zines.
It seems probable that the day OF trans
hitting pictures by wire on a commercial
scale has az last arrived. Experiments
recently made between washington and
New York proved omiuenJly satisfactory
Heretofore II has been possible 10 trans
nit nothing more difficult and Intricate
than the Photograph OF an individual
Now whole scenes may be transmitted
with equal success. The telegraph com
panies may well take a deep interest IN
the extension OF this sort Of service. as
the newspapers are their steadiest Gus
toners.
The Associated Press has now reached
the point where it annually spends some
SS.OOo0o0 In the collection and dissemina-
ton of news The telegraph companies
get about S750.000000 for carrying A. T.
stuff over their wires. although most OF
it is seat and received by the Associated
Press own operators. One OF the big
gest events il has ever handled abroad
vas the recent Italian earthquake In
I'VE days they flashed 1900 words under
the waters OF the Atlantic 10 America.
A unique experiment was recently made
by a New York theater 10 determine
what is the most efficient advertising
medium. The manager sent out some ff- I