The new era., 1909-10-07

about this for few weeks yettunti other
makers had had their say-until they had all
sprung their 'sensatons,"
BUTTHEMAGNITUDE OF OUR PREPARATIONS
the purchase Of several factories by Stude
baker interests as represented by the EMF Com
pany of Detroit set trade tongues a-waggng and
Information as to the car that was to be produced
on such a tremendous scale began to leak out.
DEALERS. ANXIOUS TO GET THE WINNING LINE
began to inquire to the studebaker plans for
next year. They insistent for, very natu-
concern il studebakers were to have the great
line that had been reported No man likes to
CUSTOMERS EVERYWHERE WROTE
in this vein: If Studebakers are going to build
a runabout don't want to buy until / have
seen it," Thousands of these writer's have dealt
with this old house for years-some OF them
them the Studebaker name Justly adds to the
intrinsic value of any car.
IN VIEW OF THIS ANXIETY
the part OF friends decided 1t would
be unjust to dealers and prospective buyers to
longer withhold information as to this car.
parable models, studebaker.Garford 40" and
Studebaker EMF 49,"
SO THE CAT IS OUT
Read the specifications briefly given below. Con-
slider the source of this cars origin. Then COM
pare 1t with other Sensations" recently
nounced-and see II you don't think they were
false alarms.
sTUDEBAKER-FLANDERS 40.
lected because 1t believed that that alone
would be the strongest guarantee of its quality
to any one at all familiar with the history and
the personnel of the automobile industry.
sTUDEBAKERS STAND SPONSOR
for the product-the entire output will be
your guarantee that the car will be of sterling
quality Observation-Disclosures could not at.
ford to lend their name and reputation based
on 55 years of upright dealing to any but an
honest product
FLANDERS WILL "A, MANUFACTURE a..
would add to his fame as manufacturer? HIS
has been the most wonderful record in this won.
f1l a
triumphs-a repetition from year to year OF
feats in production that h had 1.-The Heretofore been
call marvellous. EMF go" which attained
such an instantaneous success and now stands
the most popular car on the market, was suf1-
cient to establish Flanders for all time
JAMES HEAsLETT DEsIGSED Isl Sds ..u,,oo ,o
up to the time he undertook this commission
had never set his hand nor his talent to the de.
Of the best known emanated from his brain. He
designed the original studebaker chasss-the
Heaslett doesn't know how to do cheap work
in the sense that the term is generally used He
simplifies and he knows how to design parts
to manufacture to the best advantage-there he
Is unsurpassed by any.
5000 ST "2o's" WILL BE BUILT IN 1910
We realize that these figures will be almost in
credible to persons unfamiliar with with the " re-
eq 81 ane Of That e
old ultra conservative" house of studebakers
and not some young and inexperienced concern
stands back Of the statement ought to give
1t par value We know 1t will
THIS QUANTITY WAS NECESSARY
1t would be impossible to produce a car OF this
size and quality at the price II made in smaller
quantities. The tremendous Overhead" expense
of equipment and distribution would, If saddled
onto lesser number Of cars, make it necessary
to add 25 to so per cent. to the price. We can
not build a much better car than others do for
the money in lots Of 5000 to 5000. But by dis
trbuting the overhead over 5000 cars we have
been able to set the price at $3.50
COMPARE THIS CAR WITH OTHERS
listed at 500 to 5000 more Add magnetic to
bile is complete without first class magnetic
and you will find that, aside from the difference
in price, there is comparison in value. We
didn't intend there should be.
THIS IS FULL GROWN, MANS SIZE
magnetic equipped, four cylinder car-not four
cylinder toy one-lung makeshift.
WE HAVE HAD 1T IN MIND SEVERAL YEARS
under way several months-simply waited until
plans could be matured for its proper manufac-
attempt task large this until proper ma
chinery not only for making but for marketing
the product had been perfected and installed.
That time has arrived.
THE DEMAND Is ALREADY THERE
this know. It only remained to perfect an
organization to properly take care of 1t and
to extend to buyers that uniform courtesy and
famous-and prosperous Did you ever notice
that . Studebaker representative, wherever you
6nd him, breAtheS the spirit Of the whole or
ganizaton-is . sort Of beacon Of safety to all
,TUDEBAKER AUTOMOBILE G
SOUTH BEND, IND.