The Farmville herald. [volume] (Farmville, Va.) 1890-1934, 1909-06-11

Another way in which Muscogee
showed that she is alive was by re-
viving river transportation. Though
she has three navigable streams, the
railroads Unanswered TO get all the
trade and TO shut off water commerce.
Then the merchants got into the game,
the railroads after having killed the
boat trade showing a disposition 10
raise rates. The same commercial
club already mentioned bought a boat
three years ago and began navigating
IL at profit. Two years later another
boat was built, and II. too. is more
than paying its way. Thus rates have
not only been lowered, but the town
has been enabled to advertise its wa
ter routes as an inducement to manu-
facturers TO locate in its midst.
An example Of what may be done
for city by judicious, plentiful and
persistent advertising is shown by Los
Angeles. In the memory Of those now
living she was a little Mexican town
Of 10000, without life. business or
prospects. In those sleepy days she
had the same delightful climate as
now. The only trouble was that no
body knew Of its charms. Now all the
world knows them.
The story Of the campaign of pub
licity by which this fame has been
carried abroad is also the story that
tells how Los Angeles has grown into
beautiful and thriving city of 100000
people. That transformation has not
been accidental 1t did not come of
itself. II did not fall as mama from
the skies or arrive as a matter Of
course. Like everything in this world
worth having, ii was planned for,
worked for, fought for. Ii started by
people in Los Angeles believing In Los
They united TO spread their
belief throughout the world. In print
er's ink they found a messenger swift
er and more potent than Mercury. BY
keeping this sleepless messenger busy
the years the miracle has
been wrought. and the end is not yet.
The advertising has only begun to do
It's work. In the development of the
new and greater Pacific civilization
Los Angeles has before her a future
hat it would be idle to attempt 10
)rophesy. America has not begun to
,row, aud any American town has be-
ore her a like opportunity II she but
eizes and makes the best Of IT, II
nay not be as great an opportunity as
hat Of Los Angeles, but If so it differs
My in degree, not in kind
A tale similar to that Of "the City
I the Angels could be told of 500
ane, Seattle and other rapidly grow ,
lg towns Of the Pacific coast Yet I
be epic Of progress IS by no means
onhned TO the west. One Of its most I
drilling cautos recounts the manner a
! which Louisville, Ky. was changed Z
rom a city of factional fights and S
suds that gained her a bad name
broad 70 one united for home trade
nd upbuilding. As in the case Of o
~~~'e5~Nf AAS NubuEt Ndo WlDuEub a
rgely by a commercial club. Be ,
luse Of its intelligent work strangers h
e no longer advised to shun Louis :.
lie. but the impression is going abroad n
at she is a city with a future in q
hich it is well to locate. u
The same song is heard on the At n
ntic coast Boston, Providence and u
zen New York are organizing publicl- "
campaigns in behalf Of larger trade. 7.
j Of this bears out the verdict Of the n
unicipal Journal, which puts it thus: 81
1T has become a more or less uni "
rsal opinion in most sections Of the 81
untry that any city that does not j.
Ike some active effort at direct ad- q
rtisement is dead and sure to fall sh
hind the time" II,
JAMES A. EDGERTON. H