The Denison review. [volume] (Denison, Iowa) 1867-current, 1909-07-07

times the latter did balk and the price was re-.
pudated
On, he'd say, we can't give any such rates
Tor circus-that's transient advertising YOU
know-and the transient rate is always higher.
And long hot argument would ensue usually
ending in a compromise
In many instances however, the newspaper
man, approaching the humor of the situation
and for other reasons-would as he expressed
1t, take his medicine and accept the business at
the figure he had quoted After that the argument
was as to the amount of free notices that would
be printed for comps.
There was another type of press agent A few
years ago VINO, while disdaining any subterfuge
IN regard to the character of his business, e1-
tered the country newspaper office with roar
that brought everything in the shop to standstl
This was the press agent who talked loudly of my
snow and who depended on noise and profanity
OF bolsterous and sometimes picturesque variety
to force down the newspaper mans rates. And
sometimes he succeeded
..E ORTUNATELY for the credit of great bust
ness this species of press agent has practical
~ disappeared, while the up-to-date newspaper is
now conducted on such sensible business principles
that even the old-time agent with his PRAYER meet
ing expression and his pretensions to innocence is
no longer considered necessity by the astute circus
manager Real newspapers now have fixed rates.
and the placing of newspaper advertising has al
most ceased to be a struggle between the press
agent and the advertising manager to change the
published schedule
Although, in the old days, l had many bat
tie royal with my newspaper friends on the ones.
ton OF rates, it was seldom that failed to come
to terms. The reason obvious. The show
wanted the ad., and did the newspaper In
all my experience never knew but one man who
discouraged a contract because he did not believe
his paper would benefit the circus
1T was at Woonsocket R. l. The paper was
run-and may still be run-by man who was
also a magistrate. 1t hot day; | had been
hustling to get through the town and seeing
large, comfortable and inviting leather chair,
dropped into it with sigh of satisfaction.
An elderly rather uncompromising -visaged
man, apparently the editor, looked up. There was
froWn his face.
Young man., he said, and voice was long
way from being affable, get out of that chair!
what right nave you to sit in that chair?'
Il got up. l was surprised and speechless
Young man, continued the editor don't you
Know never permit any one to sit in my official
chair?
Your official chair? stammered
Yes, sir-yes sir,-dont you know that / am
magistrate. and that permit that chair
to be used for anything but my official duties?'
AS meekly as could, l apologized This mo
fed him, and he said:
suppose you came up here on business
What do you want?'
hadn't the courage to try any harmless sub
terfuges on this martinez, and replied
Il came up here to about getting an adj in
your paper
An ad? Humph-what kind of an ADJ,
"a display adj
"'What for?
ga circuS?'
"'What circus?
II told him.
'Humph! What kind of an adj do you want?'
oh, couple of columns
He turned around sharply in his revolving
chair and carefully scrutinized me-
Are you quite sure that you want an ad in NV
paper? he asked
Why certainly faltered The conversation
was taking turn that puzzled me. Mentally I
saw the advertising rates soaring sky high.
And you've given the matter calm and judicial
considerations?
Mentally the rates went little higher.
'Of course / said hesitatingly
And you want about two columns?'
"This time the rate doubled and trebled
"'Y-e-s'
"'Well young man. and on bis faco woo tho