The Miller press. [volume] (Miller, S.D.) 190?-current, 1909-09-30

20 . :: !: 4: 6: : :: ::
nderS "20"- rs
studebaker patrons? Well. it's a fact. It's the
way we stand back of them--treat them as we
want their customers treated. They soon get
the spirit.
THE BEST BRAINS IN THE INDUSTRY
baker-Flanders "20" Plants best suited to it's
manufacture have been purchased-for if we
would avoid all chance Of delays and disappoint-
ments to buyers we must depend on no outside
concern to furnish the smallest part. Every
part must be made in our own factories and I'M
der the watchful eye Of Flanders.
TO MAKE THE LOW PRICE POSSIBLE
it was necessary also that there enter in no
intermediate parts profit. No concern making
an assembled car can hope to compete with this
car in quality at the price. 1t was the purchase
Of several plants-among them the splendidly
equipped De Luxe factory at Detroit, a forging
plant, a body making plant, and others-that
started the rumors and make it necessary to
announce our plans a few weeks earlier than
intended. 1t suits us all right-but--
OUT OF CONSIDERATION FOR COMPETITORS
VIC Shu W " ohSh Y " "h". DShi'
cries will not begin until January. Besides, we
realized that the announcement Of such a car
at such a price, and by Studebakers, is likely to
have the effect Of an explosive bomb on the
market at this time. We had no desire to pre-
cipitate anything, but our hand was forced.
THIS CAR WILL BE THE SCREAM OF 1910
said the first dealer who was let into the secret
and If dealers can't pick winners who can?
1T WILL BE A REPETITION OF EMF ago. HISTORY
the greatest sensation-the greatest success
from every standpoint ever sprung in this in
dustry up to date.
OF COURSE 1T WILL BE DAMNED
by rivals. But damning doesn't hurt. No car
ever was damned as was the EMF 49," now
known as studebaker EMF $50" They said
we would never be able to make them at the
~price-we did. Then they said deliveries would
be delayedmshipping 4S a day in
they never damn dead ones.
STUDEBAKERS ARE THE WORLDS LARGEST
makers of motor cars-many times over. Yet
we cannot hope to supply the whole demand.
And as cars sold under the Studebaker name
are always first choice, persons who are unable
TO get them and must buy some other are natu-
rally disappointed-and often sore.
THERE is CERTAIN TO BE A SHORTAGE
that now, but are powerless to avert it. Under
the Studebaker name 41,6oO cars, gasoline
alone, will be made in 1910. That sounds big,
but this is a big country and the name stands
high over every mile Of it.
ONLY 1000 NEUTRALITY-SUSPICIOUS.
Americas standard high priced car-have been
planned for. OF the latest model, not yet pub
licly announced, nearly 200 are already under
order. For several weeks We have been aware
that there will be a big shortage of this model,
but it is too late to change plans now. The only
thing for you, if you want a car Of that type
seven passenger, $4,000, with standard body
is to get your order in now-have a definite de-
livery date set.
divide II THE BUYER
the saving we effect by our superior method OF
manufacture and selling" That is the keynote
to all Studebaker operations-the explanation
OF our policy of small profits per unit on quanti-
Ties OF cars. NO Other manufacturer Is SatlSneQ
with so small a margin. Most of them do not
know, within several dollars, what it costs to
make an automobile-and they set a wide mar
gin to cover.
YOU HAVE BEEN PAYING FOR WASTEFUL METHODS
ever since the inception Of this young industry.
We have corrected that This is an industry
now-not a game.
STUDEBiKERS, WITH ALL THEIR RESOURCES
financial and otherwise, would have hesitated
to launch a project as big as Studebaker-F1an-
ders "20" under the conditions which until with
In a few months have prevailed in the automo-
which the business has been conducted was
foolish, fictitious and false. 1t was fair neither
to maker nor buyer-most unfair to the dealer.
He was always chasing rainbows. Tying up
with one wildcat concern after another. hs
neveF nane,ea t mesa same Mhd Line two years In sue
to find any one to stand back Of the socalIed
guarantee" he had given with the car.
HOW DIFFERENT NOW
when you can buy any type of car your needs
dictate or your purse can afford and have be-
hind 1t the warranty and the name OF a concern
like Studebakers-ffty-fv years old. This lat
est Observation-Disclosures "20"-com-
pletes the line. Here are brief specifications.
Read them carefully: then IL you desire further
Information about this or any other Studebaker
model write your nearest branch. Whatever
you do, get your order in-or don't berate US
because you can't get a car for next springs
use. when you will want it badly.
kITOR- cylinder, cast en- bloc; valves all O n side extr>
large; 20 horse power at normal engine speed.
0ARn nsyH eaTSsr.fne feed, similar to the successful EMa1
CooLING-Water centrifugal pump, similar to EMF.
type; handsome and es8c,.r>
MISUNDERSTANDING equipment, not an extra, Splftdorf. simt.
al o EMF, $500 in use to-day and not a complaint
NEUTRALITY-SUSPICIOUS. sliding gear; compare with noisx
and less. sb"
REAR AALE-Drawn steel; transmission incorporated I'm n
similar to EMF; single universal joint, enclosed. oil and
dust proof. wv