New-York tribune., 1909-10-20
A S75O,0O0 FOURTH AVE. LEASE
CHENEY BRoTHERS, SILK IMPORTERS TO BE LOCAT-
ED IN THE NEW BIG BUSINESS ZONE
Te Story Office Building To Be in Wes s7h Street
Plans FILED for Importing Upper East Side Hotel

-t. vigorous demand Tor loft, ONCE and store
- in the central Fourth avenue district IS
'..,v 10 result in another big speculative and
,.rsing movement there long before next spring.
-r,re seems TO be not the slightest doubt now
at the projects planned for replacing many OF
-, landmarks in this section with substantial Of
=, and loft buildings are going TO be numbered
,-ong the most successful Of their kind within
=. boundaries Of the greater city
large space IN the proposed structures is being
,ssskly leased from the plans. and scores OF
,vbolessle and retail business houses which for
vssrs have been located in old downtown districts
..rs deoised to move 70 this wideawake and allur-
,,e business region What better proof could
tAere be Of the high place this finely located area
Il the city IS 10 occupy IN the near future2
Last week Frederick Fox & Co rented two en-
srs aoors .n the two big commercial structures
,hieh viii be known as the Peter cooper Build
inss and which the heirs OF the Cooper estate are
rsrtng Up The easteFly block front in Fourth
svsnue. between 27th and 2sth streets Those
fSoFs viii be occupied by James Keiser. Inc. one
q the Largest manufacturing in this city
Essling in mems and women's neckwear
Another big central Fourth avenue lease was re-
ported yesterday Henry Corn rented for term
4 tNenty-one years the store basement and first
nsi Of the Importers Exchange. q twenty story
fFucture. which he is TO erect on the site of the
old clarenaon Hotel at the southeast corner Of
isth street and Fourth avenue, and which will oc-
crpy plot fronting 53 feet on the avenue and l75
feet on the street. with an easterly depth OF 90
fsst The lessees are Cheney Brothers one of the
largest silk importing concerns in this country
They viii pay about $4,000 for the term They
VIZ move from their old home. on Broeme street.
hstWeen Greene and Wooster streets. TO their new
susgters in October next. Among the tenants in
ne Pocono Building. being built on the easterly
sias Of the avenue between 18th and 18th streets
sl be the American Woolen Company, and sew
sal white goods concerns viii have new homes
few blocks north Of the Pocono site.
The sales reported yesterday included E parcel
iH West STth street. which viii be improved with
q twelve story Office building and a number OF
modern dwelling houses.
Plans have been fled for remodelling the main
story Of the seven story hotel No. l25 to l33
Cast "a street and installing stores IN the east
wing, the improvements being made from designs
~ Frederick c. Browne for the l25 10 IS3 East
s.s Street Company. ss owner.
Plans have also been fled for remodelling the
fGe story tenement and store at No. IA Forsyth
street, moving twenty-foot NElice Of the build
iHg sno reducing the occupancy from four 10 two
families each floor. the changes being made
necessary by the creation Of the approaches 10
the Manhattan Bridge. The improvements
are 10 be made at q cost Of SIS 500 from designs
by Charles n. Straub for Louis Addison as owner.
Plans have slso been filed for enlarging and
lasty Temodelling the four story and basement
tUelling house No Z East 5lst street the i'm
poyemeats being made for Nell P. Palmer from
dsigns by PALMER & Hornbostel. architects,