The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1909-06-06

No. not when you're used to it,"
said Mix, shaking his huge head. i
Just told him Cut that out. Riley
You'd ought to have better sense than
TO think a kid like that could stop me-
Another time; Get OUT he says. Il
told you l hadn't time to talk TO you"
You better make time 1 says. Are
you going out or wait till have you
thrown out? says Riley. Ne? ] says
oh, I'll wait" 1 stood there a while.
but he didn't make move, only fused
with papers. Look a-here. Riley !
says then. I weigh twO-fOrty: all bone
and muscle. Maybe you could get some
husky from up in the factory that
would be able to throw me out. Maybe
you couldn't too, Anyhow, look at this
nice mahogany furniture OF yours. ana
all this plate glass. You wouldn't want
il all wrecked, RiIey2 Just think what
&c would look like when I was out!
Hadn't YOU better listen while ] tell YOU
about our street car advertising sge
tenn embracing thiUty-One cities| He
didn't answer nor look up, so l went
right on. Mr.. Riley. there's no medium
like the street cars Every housewife
in every town uses the cars every day.
II your ads there she's got TO see it,
gave him the whole argument without
his lookin' up. When I got through 1
just said: Good day, Mr.. Riley. Thank
you for your kind attention. Think it
over and walked out.
reymoUr had been listening intently.
yed indeed he remarked with pre-
ciseiy the calm appreciation he might
have shown of a pretty stroke at crick-
ct.
That's the way to handle en-" said
Mix, with evident qualification. Next
time I come in Riley gTinned kind OF
sulky and listened while I talked. Az
ter a while he warmed UP. Look a
here, Mix he says. I'd like to give
YOU some business-honest-bu our ad-
vertising appropriation limited II We
spend any more money I got to get it
approved by the board of directors, and
that's no snap Job OF course, I'd
heard that kind Of talk before. Riley,
says I, you just let me get at that
board Well sir, he did, The board
meeting was yesterday morning. Riley
took me IN and introduced me. They
were a lot Of old frosty faced guys, but
il didn't bother yours truly. I told EN-
Just where they got off. 'Genrmen,' I
says, the time has come when you
must recognize, sooner or later, that all
advertising mediums but the street car
are shines. Every housewife in every
town uses the cars every day. If your
every day, genTmen, she is seeing the
ads of your competitors, notably the
Nut-O company, who use our entire
system. embracing thirty-One cities.
Well I went on like that until I seen
I had EN- sitting UP some. Then /
sprung my scheme. I had a series OF
hfgh-art cards all prepared in advance,
showing my notions for the way they'd
ought to advertise their new product
Krisp Kernel Korn. The first card
showed a regular peach Of a girl smil-
ing out Of the picture. with poem I'M
derneath like this;
This is the fair Miss Lucy Green,
As sweet a maid as e'er was seen.
When asked what she viii eat today,
She says TN have some XXX
There was nothing on the card eX-
cent them initials-K.K .K.-tO show
what il advertised. That was to stir up
nublic curiosity. 7 explained the psy-
cboloPv Of il to the board, and I must
saw that for such lot Of old duos
they caught II pretty quick. The sec
~ ard was to come out in the cars
tr-o weeks after the first one BY that
time the public would be wild TO know
what xxx. meant. This time We
showed the same peach girl with her
arms fun OF Krisp Kernel Korn pack
aees. The poem underneath went;
..A,iss r.ucv Green. so bright and gay.
wound have you know that xxx,
on which she breakfasts every morn,
Te 41,is alone. Krisp Kernel KOrn.
..Peneath the poem IL said Finest OF
all Rreakfast Foods. At All Grocers-
Five cents the package Whole thing 5
=, or-1 idea. except. Of course, l didn't
.,--i+s .be poems. We got young fell
1o-,- ir the Office that's reglar genius
- poetry. But just take the way 7 said
.r-;1,e cents the package. That word
the gives tone. It's different!