The Ordway new era., 1909-10-01


BUT OF OUR PREPARATIONS
the purchase OF several factories by stude-
baker interests as represented by the EMF Com:
pany OF Detroit set trade tongues awagGing and
Information as to the car that was to be produced
such tremendous scale began to leak out
DEALERS. ANXIOUS TO GET THE Winning LINE me- r.,
next year. They were insisent. for. very natu-
rally. they did not want to tie up with any other
concern II Studebakcrs to have the great
line that had been reported. No man likes to
enlist tn" losing side. All like to march with
the Victorious.
CUSTOMERS EVERYWHERE WROTE
in this vein: III Studebakers are going to build
runabout don't want to buy until have
It," Thousands OF these writer's have dealt
with this old house for years-some OF them
S h eousn, ehGle s ,ss else tho
intrinsic value OF any
IN VIEW OF THIS ANXIETY
on the part of our friends we decided 1t would
be unjust to dealers and prospective buyers to
longer withhold information to this car.
which will supplement those other two neom; ns
Sudebaker EMF go"
SO THE CAT IS OUT
Read the specifications briefly given below. Con-
slider the source OF this cars origin. Then COM
pare it with other Sensations recently
nounced-and see II you don't think they were
false alarms.
Observation-Disclosures 10"
is the name OF the new car. and the title was Sc
lected because it was believed that that alone
would be the strongest guarantee Of its quality
TO any one at all familiar with the history and
the personnel Of the automobile industry
,
for the product the entire output will be
marketed through this organization That is
quality Observation-Disclosures could not AZ
ford to lend their name and a reputation based
on 55 years Of upright dealing to any but an
FLANDERS ND as WILL INA MANUFACTURE
this product. What could we say here that
has been the most wonderful record in this won
derful business. It has been a succession of
trumphs-a repetition from year year of
feats In production that had heretofore been
con sonside5ed other makers now
such an instantaneous success and now stands
snt the most % popular car on the MARKET M was sum-
JAMES HEASLETT DESIGNED
the studebakerF Flanders "2O'-an engineer who
up to the time he undertook this commission
had never set his hand his talent the de.
signing OF any but high priced cars. Several
designed the original studebaker chassis--the
one from which have evolved all later models.
IIeaslett doesn't know how to do cheap work
in the sense that the term is generally used. He
simplihes and he knows how to design parts
is unsurpassed by any
$4,000 S-F "2os" WILL BE BUILT IN 1910
eEedss to ss will & be almost in
sources Of studebakers and the ability of Elan.
old ultra conservative" house Of studebakers
ssn hso y ing and
it a par value. We know 1t will.
THIS QUANTITY WAS NECESSARY
1t would be impossible to produce Of this
quantities The tremendous overhead" expense
Of equipment and distribution would. if saddied
onto lesser number of cars. make 1t necessary
to add rs TO SO per cent. to the price. We can.
not build much better than others do for
the money in lots Of 5000 to 5000. But BY dis.
tributing the overhead 25 900 cars We have
been able to set the price at $3.50.
COMPARE THIS CAR WITH OTHERS
listed at 500 to 5000 more. Add a maRneto To
those not SO eQuipped-we believe no automo-
bile Is complete without a first class maRneto-
and you will fnd that, aside from the difference
IN price. there Is no comparison in value We
didn't intend there should be. -
THIS IS FULL GROWN, MANS SIZE
magnetic equipped four cylinder car-not a four
cylinder toy or one-lung makeshift
WE HAVE HAD IT IN MIND SEVERAL. YEARS
under way several months-simply waited until
plans could be matured for its proper manufac.
ture and distribution. No concern wouid dara
attempt . task 20 large ~ this until proper ms.
chinery not only for making but for markatins
the product had been perfected and inataiIeS
That time has arrived 295 - 's1'
The DEMAND IS ALREADY THERE
35M this We know. II only remained TO perfect An
organisation TO properly take care of II ~
70 extend 70 buyers that uniform courtaav IN
prompt attention that have made atudeSafsrs
e ~ nnnous-and pEoaperous. Did yru ~ snfies
tnat ntndebAker rebtssentstlye. WNofaver -
sanisatien aost 4 bssSds y q a. SsssSy so r.
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