The Lake County times. [volume] (Hammond, Ind.) 1906-1933, 1909-09-17
NEAR BEER
A FAILURE"
ALB. L|EBER
Leading Brewer of Indian
apolis Admits It Is No
Substitute for Genuine
Article, in Speech at Con
vention of Brewmasters.
TIMES BUREAU
AT STATE CAPITAL.

indianapolis. Ind, Sept. 17.-Albert
Lieber. of this city, president of the In
dianapols Brewing company. and one
OF the leading brewers Of the state,
made the admission. yesterday after
noon. in a speech before the convention
of the National Brewmasters' associa-
ton, that near beer Is a failure.
1T does not fill the bin and the de-
mand for it is decreasing he said in
/! hiS address.
Coming as it does from man as
prominent in the brewing business as
Lfeber the statement is likely to at
tract considerable attention. for it has
been the hope of the brewers that near
beer would take the place Of real beer
in dry territory where the sale of lager
is forbidden by law.
The brewmasters' convention is COM
posed Of managers and superintendent
of breweries all over the country, and
nearly thousand Of them are here to
attend the sessions They are discuss
ing the manufacture of beer as Wen as
the conditions of the trade throughout
the country 1t was at the opening ses
sion yesterday afternoon that Mr.. Lieb-
er made his address. representing the
American Brewers association. of
which ne lie a prominent member. His
speech was significant and important
all the way through, because it fore
casted am Improvement in the beer
business. Mr.. Lieber said. among other
things:
Outlook Is Bright.
There is no craft that has better
right to optimism than ours. The har-
assing trials and troubles which the
brewers have suffered during the last
two years have served to emphasize the
great and increasing Importance Of beer
as a social factor. Every experiment
with prohibition whether on state or
local lines proves that the attempts
to drive beer out of the cities only in
I ereases tntemperance.
There Is no question that beer is
the popular beverage Of the American
people The people who come here
, from the wine drinking countries Of
southern Europe learn to like lager so
well that they are quite content to
substitute It for the wine to which they
have been accustomed. It IS indeed
case of love at first sight. for it ap-
peals TO the eve as we'll as to the pail
ate
Moreover, the beer we drink has
Won its way upon its merits from
sanitary standpoint. as Well as in other
ways The new profession Of social
engineering and sanitary science has
made men realize that large per-
centage Of death loss In our cities
which is due - such diseases as ty-
phoid( diphtheria and tuberculosis is
traceahle To bad water. impure milk,
poor or impure food The beer maker
fl these DAYS of refrigeration and pas
teurzation cannot make an unhealth-
ful beverage 50 long as he uses good
materials and knows his business. l
believe cur American beers are pure
and nourishing. and that there Is no
beverage for adults which can SO safely
be recommended by the physician.
Nothing Takes Its Place.
Isn't il curious. when YOU come to
think Of it, that IN spite Of all the sen
timent that has been created against
the use of alcoholic drinks and the
large business that is awaiting the man
who can successfully cater to the taste
Of the public with substitute bever-