The Washington herald., 1909-08-22
KEEP ONLY FRESH GOODS
Follow Methods of A. I. Stewart and Do Not Accumu-
late Junk

whether wholesale or retail. and finds
more rubbish" thar desirable goods.
There are more customers lost by forcing
undesirable goods on them than a sales
ma. can make new ones. THE best
advertisement for a firm is q satisfied
customer" The maxim to-day Is more
important than II ever was
One jobber had a big lot OF undesirable
goods which would not sell at Sc dozen.
After three months travelling salesman
thought he could sell the stun at IS, and
he wanted a sample but the salesman
ager refused TO sell them at that After
another three months the stuff was sold
70 an auctioneer at S2.25 per dozen.
could relate dozens OF such cases.
The main thing 10 do 20 prevent the
accumulation OF "shopkeepers" and the
loss connected herewith Is TO bring slow
selling goods 70 the front. not leave them
out OF the way on the top shelves or
covered up by other goods. where they
can't be found as I see It so often.
Bargain Satisfies Both Parties.
Putting red or green tags on such goods
IS advisable IN retail stores. where odd
sizes in hats. shoes. or clothing sccunu-
late An extra premium TO the clerks
stimulates them 20 put their best efforts
into operation. II the bargain Is made,
both parties are satished-the customer
because ne bought an article cheap and
the clerk because he received a Prize.
The holiday season Is a good time to
move such stun. This same policy can
be followed up IN a wholesale house by
putting red or green tags on the goods
on which the price IS reduced and which
the firm IS anxious 10 sell. Here also
Stewards policy must be adopted. Reduce
the price from day 70 day until the goods
sell. But here the salesman must also be
careful 10 sell the stuff only 10 such con-
Germs as have an outlet for them. STUFF
that does not sell IS too dear at any
price
firm IN Denver. Colo, has novel
way OF advertising a clearing sale OF
straw hats. although this method might
not suit the fashionable stores in other
cities. They would probably call Il 'ua-
/ dignihed" or "an unwlse merchandising
{ proposition" but this Denver concern
evidently has found Il practicable. and
other firms have adopted similar methods
No Leftover from ~Auctfon.s
Twenty days before Labor Day this
firm advertises every straw hat It has in
the store FOR 3 ar g. The following day
they offer them at s. cents, next day az
/ 20 cents. and 50 on for twenty days
I They reduce the price each day ) cents.
/ so that after twenty days-Labor Day
! the price OF the remaining hats IS moth
/ ing: they are given away. On that day
! tie stock IS piled Up on the street, and
Y then you can see some fun.
/ Sometimes I see straw hats which
sold ten and fifteen years ago coming
out OF their winter quarters; nobody
wants them as a gift Now. what's the
use Of packing such old relics away from
year 10 year? Every time the merchant
sees them he swears at the straw hat
business. and thinks OF his loss.
It's much better to follow the example
OF the Denver firm or OF my friend n
Depere. Wis. When the latter was tired
OF looking at those old relics and could
not realize cents apiece for them, he
offered them 70 the women OF a church
for rummage sale. But the dear wom-
en- begged TO be excused Then he made
a fire in front OF his store and burned
/ them up. 70 the great delight OF hun
/ dreds OF boys and girls.