The San Francisco call., 1909-12-05

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1s Mark that That's what sets the date After that
will be working materials bought IN the higher
market-and still going up.
going carefully and thoughtulywhy our competitors 50
confidently predict that the p1soe OF ov WIZ
surely have be advanced-and why we are JSt Ene
doubtful about it ourselves.
E-M-F-"3on PRICE WAS BASED ON AN SO margin
cost of making distributing. On the quantities
manufacture and the rapid OF the invested capital
that satisfies us lust you, the EMF Company has
three millions OF dollars In factories and
additions during the last year-ah made from the
sale of EN- ESQ" and the small margin quoted
above
BUT THAT MARGIN WILL BE CUT INTO and seriously
other materials keep advancing they
that event. may be absolutely imperative thai
price February 1st viii tell the story
WHY $1OO YOU ASK. It's natural question Answer
is because determined so long there IS any OF
that eight per left will hold the price where
Never mind just whysufce 1t to say 1T IS very essential
part of policy of building for the furethe lar future
of this industry Wed be perfectly willing to tell you
could do without also letting the other fellows into
plans You see, they all read ads--thats how they
know what their next move ought to be.
ANYWAY, THAT'S WHAT WE PLAN TO DO But.
when all the margin has been eliminated by advance in
price of materials, viii either have manufacture
loss cut the quaity-use maeable castings and
and such other expediens rivals
adopt offset the difference their facilities and
then can't reach price within $3.50 S55oi
considered.
NOW PLEASE REMEMBER WE HOPE WE WON'T
have increase the price If positive would
we'd simply say and use less space But when
the eight per has all gone-why we'll add it again;
and that round numbers, just about figures 800
added to the price which all the world knows
is s1,25o b. factory in Detroit and FIVE
lamps included-"of course"
HAVE WE MADE OURSELVES PLAIN you? We've
tried The facts stated above open to con6rma
ton from reliable Some of Our Friends the
Enemy" will contradict them-naturaly. And dealers
handling competing lines will also try refute them
naturally and for two First self interest," and
ond from ignorance of the actual conditions Any Stude
baker dealer heap other facts On the abovewe keep
them posted.
THOMAS W. LAWSON SAYS he can always throw the
wise off the by ludicrousy simple device
just telling the truth right in print Whether he does
not is beside the markwe know it's good advertising
philosophy There's certain type of who discounts
everything he in the advertising columns Othesand
they the kind that got E-MFCars when
thousands had go without-know how discriminate
and these accept Studebaker advertising a par
WHAT IS OUR OBJECT IN THIS AID? Own up now
you're puzzled Aren't you? Is it to induce orders for
Immediate deivery?-or distribute them longer
period deliver to better advantage? Which? Or
bothi Orr Do your own interpreting There1l be
enough of both classes suit purpose Which will be
the wserthat for each reader figure out for himself
We've told planlyf enough readers doubt perhaps
that will best suit purpose!
IF WE KNEW OURSELVES whether or not the price OF
the e6 w would 4 ;%ST advance & Eb59aTy wy S the problem %
can't nohce-wouIdnt be TAR
aordng our ideas things So we've had to content ourselves
steer eours according to MS lights.
A
ESQ alone Each Studbaker and alomene
knows just how have day when each
car will shipped AS far the will and long
dealer has for delivery lett get
II you are five minutes later than the ahead of
of If everybody and E-MF-3o'
rushed todayof
always delay-that gives the alert a
STUDEBAKERS CANNOT AFFORD to do some things
tn. a are On @ st
bakers cannot afford repuda moral mads
either with dealer innate User
SO WE WILL WILL. AGREE TO DO THIS. When your local
dealer has exhausted his allotment prior
will stand back Of him and agreeing deliver
which bona
allotted
De deveed conditions
to increase between and then ProdsGuGrk
Hdme Of purchaser Of
sssa DEPOSIT IS SEM to the nearest Stsdsas Bcns BY mod
placed
sthdon BY notice published paper after
be - -
THERE'S THE WHOLE STORY-Let's see how many
will
future of this automobile profit by
STIIDERAKER RR0S m 0E Cal