Courier Democrat. (Langdon, N.D.) 1891-1920, 1909-06-03
VALUE IN ADVERTISING
Methods Adopted by Cities That
Find 1t Pays.
PRESS AGENTS ARE EMPLOYED

- = =, -. M=- -as F-.i s~i-s
l. Sce-rs T,"-s-Nz-ous Devices
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o. - =: <--sS: WIS - >co-2 :
go So z-a c-SS = = : By
S *: - wo-.G $, .a-se
lcw - - s-=5:% 80 IS vs,ue
IS : c-s-&s i. residential r..2ee.
= - 49, 80: Seattle Tacoma.
S--- M dreams, Shreveport,
2s-eS ?sw.-:zs- = eScA a-3 sew
L - as. al c1e most
--@ca 50 :, re j.: that il
E..--- - sses -o- steel hi
-;--=s 80 cc-v-So- Soc:2. habits;
-: NJ y:-z : - -? place - buy
S-I-1S- c-sS -. Greensboro, y. c.
= - Ia-S# =. SO sou1her, and
-s7 !:@3s-; -1a- fortunes grow
= -s -@ l-tI-d Spokane: that
- .cTa> :. Shine o. h;r-:ras;"
-. s. E--z<co IS te--ar than it
rs ce@ Aa- Ike-e ara 10 poor and
c-s--e--T - charities 70 support
--c-a L~ss:-a-eS u name ir-and il
- co---1a,.y come across refer
s-ces 10 the seductions and comforts
G these cities, you will know that
there's q reason.
Tie reason is that ever cities now
a6ays employ press agents.
Advertising cities is merely another
application Of the familiar truism that
advertising brings success if what
you advertise bears out your adver-
tisement. The Springfield Mass board
Of trade has just awarded q prize Of
$500 for a scheme for agenting the
city which calls for an expenditure Of
$4,000 a year, including a cor.btca-
ton notwithstanding notice agent.
This plan is now il the hands q g
special committee. Among rig sug-
gested mediums Of publicity outside OF
magazines and newspapers, which. OF
course, come first, are personal letters.
buttons. sricke-s. b;llboards and a
monthly bulletin.
The Commercial club Of Knoxville.
Tenn. expects TO spend $1,000 this
year il the advertising columns OF
northern and southern newspapers and
magazines. Spokane, Wash, is repeat
ing its last Years expenditure Of SEQ
600 in promotion work. II IS circulat-
ing, chiefly through its chamber OF
commerce. newspaper clippings. bro
cbures. pamphlets, circulars. dodgers,
leaflets and copies Of publications hav-
ing descriptions Of the city. Every
inquirer tor Information is posted upon
the CHAMBERS bulletin board. He In
nedtare,y receives letters and rates
and propositions and pictures from rail-
ways, from land dealers. from bank
ers, etc,
This IS o2e Of the most comprehen-
sive, Impressive, eager and judicious
examples Of tie new system. Yet it is
only III the lea5e- q { dealer in spo-
kane's CITY bonds that you learn that
Power City" owns lis own water
works, its own garbage crenatory and
much other valuable property and that
its let general bond Indebtedness is
si.5lQ.(s19. No city that adyertises
tells you what tie tax rate is. None
except Houston. Tex, tells what re-
lief YOU are . have from the ordinary
or extraordinary burden of local poii1i-
cal grating.
What is spread broadcast. as oc-
casion SERIES. Is notice that winters
ara warm. summers cool (as if you
wanted 70 stay the year round in one
spot. that there are numerous secret
societies. that growth has been rapid
population :a1c;tully estimated for
1920. r12V i tie suburbs there is not
much rain. and therefore that las
1eeb-e-@Ss . noble minds. the dream
lha5 Lens can ray. will there come
True. others declare that within their
ooraers mere IS 70 sunstroke: others
mat the Town contains The only daily
newspaper south q Baltimore that car
res a III {. = date news service" or
l-ao mere 5 the on-E -lippodrotne south
@ -Ne" 1erE' or t1at It contains many
tt.Ih sLt4 S.L1r1rf'- ms Dr -ha In r~aS- 20 n-.