Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1909-06-19
Especial eorrespondenee.l

r. ONDON, June 1O.--American visit
ors to London this season--end
the steamship companies say
there will be more than ever
will find still another English industry
IN the process of rapid A1nericanization,a
AT regular intervals now some change.
great or little, in British life Is brought
about by the wide awake cousins from
across the Atlantic. First the United
States taught the islanders the use of
steam and steel in the shipping indus
try, later tile possibilities of electricity
4 for illumination and transportation and
now they are beginning to learn from
American merchants some new IDEAS
about running department stores.
ENGLISH DRAPERY SHOP GLOOMY.
Tho typical English .'drapery shop"
as they call it here was a. sad and
= gloomy place. You bought What you
wanted or az near what you wanted as
You could find and left as quickly as
possible The minute you entered the
door n frock coated floor walker ap-
peared at your elbow as If by magic
and stuck there bowling and talking,
miss 2" Some laceS, madam" Can
we show you our sIllss?'' ETC., ETC.
until you wanted to gag him. He SIM
ply would not leave your side until
You bought something. When YOU had
been ushered to one of the counters
you found a hopeless tumble OF ma
terials and wondered how the clark"
could find anything in that mess. You
discovered that it was rather difficult
and excessively tedious process and by
the time YOU had made your purchase
after mentally consigning the clerk, the
store and the nation to that region said
to be paved with asbestos and good In
ts-.tiops, you rushed out as If you We're
leaving a dark cellar for the open air.
This may be q rather dismal picture
but many Americans have described
their experiences In far more bitter
terms.
( AMERICAN PIAC.ARDs LONDON.
@At any rate, shops like the foregoing
aye RAPIDLY altering their methods and
Why? Because an American has come to
England and opened the biggest depart
fnent store in London. He started right
il on up-to-the-minute American lines.
Long before his handsome building
with its capaciols. well-lishted floors.
was finished he had plucalded London
With advertisements The buses We're
covered with the name of the new en-
terprise and the date of its opening; the
Iupe EStdlloTlssE anu SiTtels CARS HWGIe SItlll-
larly treated while the newspape rs
were filed with display ads and ar
ticles about the latest addition to Eng
lish shopdom. Tho American got the
best artists of Punch. the Graphic and
other magazines to draw full page
ads" for the newspapers and London,
especially commercial and literary Lon
don, held un its hands in horror. They
talked about the prostitution of art by
American dollars, the effrontery of she
YANKEE bounder," meaning the shop
Keeper, and they said a lot of other
things. but the advertising campaign
went on. Finally the other shops awuke
to the fact that they must do some
Thing to draw attention from the
abloomin' Hamerican." One of the larg
est organized a jubilee on the identical
Week of the new stores opening. Tina
proprietors hired the best singers from
Covent garden. and the best talent"