The Daily Missoulian. [volume] (Missoula, Mont.) 1904-1961, 1909-11-19

49,
The big Illuminated sign In front ..
the office of the Missaula Light L
Winter company has
SUCH A been equipped with a
BliNkER flasher that keeps the
words on the sign in
such a lively state of transformation
that 1t stops everybody who passes
after dark. First you read som. thing
and then you read something else:
then YOU read the whole thing all to-
geihcr and then. when you are looking
at the ensemble, the whole things goes
out and you are gazing at the darl.
night atmosphere. If the biinker blink
ed ANY more than it does. ii would
double the crowd that watches the
changes and that would block the
street. SO IL is well that the flasher
doesn't flash any more than Il does.
/ IL is a mighty good sight, anyway.
and II has been blinking to good an-
dieness all the week. the purpose OF
these signs. Of course. is publicity and
this one fuifilis its mission admirably.
/ In front Of the new furniture store of
the Missoula Mercantile company, in
the Clancy block. there
ANOTHER has been erected an
BIG ONE other big electric sign
that is now doing its
work for the first time This liz the
second big one to be placed on the
CLANCY block. the other being that Of
the Florence laundry. The two add
vastly to tho liycliness Of East Front
street at night and that thoroughfarr
II coming into competition with some
OF the other cross streets as a business
thoroughfare. IL lis said that there Is
another electric sign coming up that
viii completely discount anything
there Is now In the city I'm point of
size. The electric light people are not
willing to tell what IL is or where 1t
Will be. but they admit that ID will
be the biggest thing in town and that
II VIII be seen for a long distance, SO
high up will IL be and 80 large as to
its letters. II lis expected that this
big one will be here before long and
ii will probably be flashing In few
weeks. though there Is no accurate in
formation on this point.
At present, the highest-up sign In the
city is that Of the Savoy hotel. which
blazes forth its letters
HIGH from the top OF the
SIGN five story structu
which the hotel occu-
lies. This sign is visible all over town
and for d time II attracted special at
tention and was the occasion OF many
.ts.s.. A
especially when IL was viewed from
one side. The result of this lofty dis
play Of lights Is that man at the
railway station can see the hotels an
naunccment when he gets off the train.
Unless 1t is in Butte there lis no higher
sign In the state than this one. bus
everything Is high In the big mining
city and II is likely that there is
sign there that tops this one.
The first electric sign I'm Missoula was
the one on the Shapara hotel. which
flashed first one side
SHAPARO and then the other.
STARTED There were others
which followed rapidly.
the one on The Muscular office
being among the pioneers. Higgins
avenue naturally had the greater num-
Der In "A short time, but the cross
streets have been keeping UP their
end in good shape lately. The drug
stores were early In the game and the
night cafes had their lighted letters
shining amongst the first. II is get
ting 10 be almost an everyday matter
To see an electric sign hoisted and
they do not seem as much of nov
city as they did a few years age. To
those of Us who see them every night
the number In the city does not seem
SO great. but 1t is Il common comment
amongst visitors in the city that Mis-
soula has more OF these signs than
any other cyity of its size In the west.
Ii Is good advertisement for the
town.