Daily capital journal. (Salem, Oregon) 1903-1919, 1909-07-17

lterest, and these investments are only
made on the basis of interest returns,
acuce say our prune Orchards
should sell at not less than 5000 per
acre for the bearing trees, and more
for other improvements.
| In the Santa Clara valley prune
orchards sell at from $500 TO $1,000
per acre. IL is generally admitted
that they cannot raise as good prunes
as we do, nor as many to the acre,
and the expense of growing them is
greater there than here. They why
should our magnificent prune or
chards be sold for less money than
those in the San Jose country? They
should not, They should bring more !,
and II is only matter of few years
when our orchards will sell at the
California prices. How are we TO
bring about this change? II can be
done just as the value of prunes was
brought up from nothing to a point
where they pay large profits-by in
telligent application OF business
methods, by establishing a confi-
dence In the business, by believing
In our orchards. Our belief should
be followed by faith, and we should
show our faith by our works. Finally
we should know their real value, and
then we will cheerfully pay II, and,
when we sell, receive the full price
from all buyers.
The .irst step I'm this matter should
be a campaign OF education to con-
vince every man, woman and child
that the Salem prune orchards are a
bonanza, that they pay large profits,
thai any one who can buy bearing Or
II. AUtas Ns.s.F
snap. We should have the local
papers present these facts continually
until they are thoroughly drilled into
the minds ~ our own people When |
all have faith In this proposition 1t Is |
little trouble to make the newcomer /
or the investor see 10 as we do We /
must do some good advertising. by
this ! do not mean advertise our or
chards for sale. but to advertise them /,
to the world for what they are. a |
good investment, sure thing busl- |
ness. Before this impression can be |
fully conveyed we must do with our |
orchards what you have learned to do |
with your prunes We must process |
them, put them In neat shape, pack |
them with stenciled paper, so TO |
speak In snort, we must make the |
orchards look attractive TO the eye. /
II we have homes in these orchards |
they should be beautiful homes. They |
should be we'll kept The premises |
should be Handicapped and made at |
tractlve In every possible way. On
some late drives to the Rosedale |
country have noticed many improve
ments OF this kind. The good roads |
In that district have been a boon. The |
OF worm fences should |
follow, as well as the grubbing out |
OF the fence rows. You use modern |
methods OF cultivation, pruning, |
evaporating, etc, why not |
apply the modern ideas TO your whole |
The sole value of "A coat /
OF paint does not consist In preserv-
ing the wood, but Il Is often much
more valuable In the mental impress
sion II makes upon some mind. A
hundred dollars worth OF paint and /
labor has often made place sell for
$500 more money IL Is needless TO
suggest that this pays. A relative
amount of beautifying OF your Or
ohards, fences, houses, barns AMI en-
generally will produce I
like results In cash.
You have the best prune orchards
In the world You are beginning 70
make money and enjoy some of the
comforts to which you are entitled.
as a result OF your labor Nov why |
not begin to reap the harvest % your
skill and enterprise IN exploitipg your |
orchards as wellg The time Is ripe /
and no good prune orchard In this /
section should be sold at less than 1
$500 per acre.