The Montgomery advertiser., 1909-10-10

Ea1OV 1UOs lRSEUMXN '''' ''' ''' V n Use @@ LAST YEAR s SEN sATIo There Will Be No "191O Modep'
 STUDEBAKER EMF "3O'' EVERY YEAR JUST ABOUT THIS TIME the full of startling of models This year it's our beating Model" you you have read them athey all alike in that they protest the later model wonder while tacity admitting that it's predecessor was about the that happened THE IMPRESSION LEFT IN YOUR MIND is that you were suck lifelong service from itnow he poclams thin disguise he confesses he buncoed offers redress and makes only few months old practically worth market where had hoped to sell for at least fraction of the price you paid him YEAR AFTER YEAR THE SAME PROMISES made by the makersand after they compelled to admit between the lines that their have ,nn mat been fulfilled beginning. You I'll be surpredand disgusted at the similarity All agree in admitting past failures and m corneredand therefore penitent man. who un
 ungy confesses past onses but protests he will do better in the future-if given another chance.
 WE'D TO HAVE TO ADMIT that engineering force of few months deficient in the science of designing and radical changes were necessary to produce sruDEBAKERs WOULD HIDE THEIR HEADS shame if called confess they had sold confdng trusting customer had be branded, by maker failure and openly dscrted by another model differing in many important features.
 WOULDN'T THAT BE EVIDENCE of rank incompetence might say ahf Wouldn't indicate that promises made had been uledf And wouldn't to reasoning man that promises made would be worthessi DON'T MSUNDERsTAND Us Of improvements will be
 made from time time, constantly in automobile building as m syy oner T t % o win ve arrive nt ony where engineering force woefuly deficient the fundamentals of the art will radical changes be necessary IF YOU BUY AN AUTOMOBILE from -braned inventor unscenc expermenter because newfanged idea o his caught your eye you have surely right expect sats factory You pay for the privilege of trying out his theories-and you get all you deserve.
 sTUDEBAKERs HAVEN'T THAT KIND of an engineering force the place. Inventors mostly folks who think they've found something that wasn lost o so folk wo knoW how apply simple principles their fingers and other peoples money cHINAMAN ONCE SAID to an Occidental who criticised his like yours Yours look funnier to pardon But had you considered that mode of dress the result of of experience and of observation that your race its history back thousands of ago my countrymen made light suit do for summer and heavy regardless of intermediate variations in the weather put several light coats or few-and add take off the weather changes see you are still experimenting s-beg pardon"
 LIKE THE WISE oRIENTAL-and Chinese proverbay tooStudebakers did all their experimenting before they thought offering automobile to the public Sent their engineers to Europe and secured the world for talent no factory could successfully manufacture than good would outclass other of its type and at its price.
 WALTER FLANDERS we greatest manufacturing producer automobile industry by long odds Had When he began the manufacture of EMF 3O Sudebakers watched him closer than Here which had been looking to fill out line
 suited needs of the number of buyers who servceable economical touring would be in demand and have the longest life sTUDEBAKERs STILL CAUTIoUs-coudnt afford lend their but product of sterling quality-purchased half the output the factoryand watched Not only experts but 6OOO buyers put most gruelng tests And sasfed-we enough satisfied to invest millions in this and its future
 BOUGHT OUT FLANDERS ASSOCIATES that this and his genius his unequaed organization would be available to alone and that might control the entire output ofths Which RESULTS HAVE BEEN MOST GRATIFYING. No other car has made such of satisfaction handsthey unanimously enthusiastic Every brings SEPTEMBER WAS LARGEST MONTH history October dealers fifty cent in of possible output November December hope nearly approach the demand by increased factory facilities that will then be available It's been wonderful for Sudebakers and for E30"
 EMF 3O" WAS IN ADVANCE of it's timetwo years at east That it proven by the fact that all the 1910" models beinC