River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1909-09-30
Divide with the buyer the saving effect by superior methods
of manufacturing and distributing Studebaker Policy old

'-'... S OF Course
"2O"8s75(
studebaker patrons? Well. it's a fact. It's the
way we stand back of them-treat them
want their cuatomers treated. They soon get
the spirit.
THE BEST BRAINS IN THE INDUSTRY
are engaged in the production of the Stude-
baker-Flanders 800" Plants best suited to its
manufacture have been purchased-for If
would avoid all chance of delays and disappont-
ments to buyers we must depend on no outside
concern to furnish the smallest part Every
part must be made in our own factories and I'M
der the watchful eye of Flanders.
TO MAKE THE LOW PRICE POSSIBLE
it was necessary also that there enter in no
intermediate parts profit. No concern making
an assembled car can hope to compete with this
in quality at the price. 1t was the purchase
equipped De Luxe. factory at Detroit forging
plant, body making plant, and others-that
started the rumors and make it necessary to
announce our plans few weeks earlier than
intended. 1t suits all right-but-
OUT OF CONSIDERATION FOR COMPETITORS
we intended to keep silent yet while. Deliv'
cries will not begin until January. Besides, we
realized that the announcement of such a car
at such price, and by Studebakers is likely to
have the effect of an explosive bomb on the
market at this time We had desire to pre-
cipitate anything, but our hand was forced.
"THIS CAR WILL BE THE SCREAM OF 1910"
said the first dealer who let into the secret,
and if dealers can't pick winners who can?
1T WILL BE A REPETITION OF EMF go" HISTORY
the greatest sensation-the greatest success
from every standpoint ever sprung in this in
dustry up to date
OF COURSE IT WILL BE DAMNED
by rivals. But damning doesn't hurt No car
ever was damned as was the EMF 49," now
known as Studebaker EMF $50" They said
we would never be able to make them at the
rfAn ThoNf sold "a
be delayed-shipping 45 day now-4,5OO In
hands Of owners. banning doesn't hurt. for
they never damn dead ones.
STUDEBAKERS ARE THE WORLDS LARGEST
makers of motor cars-many times over. Yet
cannot hope to supply the whole demand
And cars sold under the Studebaker name
are always first choice, persons who are unable
to get them and must buy some other are natu'
rally dsapponted-and often Sore
THERE IS CERTAIN TO BE A SHORTAGE
of every Studebaker model in 1910. We know
that now, but poweress to avert it. Under
the Studebaker name 416OO cars gasoline
alone will be made in 1910. That sounds big.
but this is big country and the name stands
high over every mile Of it.
ONLY 900 STUDEBAKER-GARFOR
Americas standard high priced car-have been
licly announced, nearly 200 are already under
order. For several weeks we have been aware
that there will be big shortage of this model,
but it is too late to change plans now. The only
thing for you if you want car of that type
seven passenger, $4,000, with standard body
is to get your order in now-have a definite de-
livery date SET
"DIVIDE WITH THE BUYER
the saving we effect by our superior method OF
manufacture and selling" That is the keynote
to all Studebaker operatons-the explanation
of our policy of small profits per unit on quant-
ties of cars No other manufacturer is satisfied
with small margin. Most of them do not
know, within several dollars, what it costs 10
make an automobile they set wide mar
gin to cover.
YOU HAVE BEEN PAYING FOR WASTEFUL METHODS
ever since the inception Of this young industry
hauo cfpd
now-not a game.
STUDEBAKERS, WITH ALL THEIR RESOURCES
to launch a project as big as studebaker-Flan-
ders "2O" under the conditions which until with
in few months have prevailed in mt, the aGtomo,
which the business has been conducted was
foolish, fictitious and false. 1t was fair neither
to maker nor huyer-most unfair to the dealer.
He was always chasing rainbows. Tying up
with wildcat concern after another, he
never handled the same line two years in
cession-never knew where, a year afterward,
to find any to stand back of the so-caled
guarantee" ho had given with the car
HOW DIFFERENT NOW
when you can buy any type OF car your needs
dictate or your purse afford and have be-
hind it the warranty and the name of a concern
like Studebakers- fftyfive years old. This lat
est creaton-Studebaker-Fl "20"-com-
petes the line. Here are brief specifications.
Read them carefully; then If you desire further
information about this or any other StudeOaker
model write your nearest branch. Whatever
you do, get your order in-or don't berate us
because you can't get for next springs
use, when you will want it badly.
MOTOR cylinder cast bloc valves all side extra
20 horse power at normal engine speed
CARBUREToR-Floas feed, similar successful EMF
$50" carburetor.
CooLING-water; centrifugal pump similar to
handsome and efficient
equipment splitdorf; SINH
ar TO EN- $500 in to-day and not a complaint
TRANSMISSION sliding with noisy
power consuming planetary other cars OF SOO
and less.
REAR on iii aH
proof
WHEEL BASE-100 inches-mark that
WHEELS-Artery type inch diameter; large wheels and
base riding toughest roads or
with that be bling
inequalities like rabbits.
FRAME-Pressed steel.
BODY-Pressed steelp m
about, with large packages; add two
and have natty Suburban
BRANCHES: