American Falls press. [volume] (American Falls, Idaho) 1907-1937, 1909-04-10
100000 FOR
ADVERTISING
Portland Will Spend That Sum
For Publicity This Year.
Commercial Club Has Outlined Plan to
Advertise Oregon More Extensively
Than Ever Before Are We
Doing Our Full Duty7

Portland is making a widespread
campaign for publicity during the COM
ing year, under the slogan, 800, 900 in
1912. ," The Portland Commercial club
has outlined plan for advertising
Oregon more extensively than ever be-
fore. A fund of 100000 is being col
lected that will be disbursed during the
coming year in a way calculated to
spread the fame of their State broad
cast over the country.
A special committee of twenty-five
representative business men of the city
has been named to have general super
vision of the collection of this fund.
Plans are now being made for the rails
ing of the 500. 900, but the campaign did
not begin until March %, when a dinner
was given at the Commercial club and
the committee members formed COM
prehensive plan of action looking to the
collection of the publicity fund This
movement is believed to be one of the
biggest forward steps the State of
Oregon has ever taken, its significance
for Portland and the entire Pacific
Northwest can hardly be overestimated.
Encouraged by the success of the
limited exploitation work done in the
past three years with small sums at
the command of the booster manager.
the members of the Commercial club
believe thst much more can be accom-
plished with liberal allowances for
spreading publicity matter.
DIR. j. r. Wetherbee, President of
the club and the board of governors are
enthusiastic in undertaking a great
publicity movement that is to extend
over the coming two years. They be-
lieve that its effects will be beneficial to
the city and state beyond the power of
computation.
More than 5000, 600 pieces of litera-
ture have been distributed by the pub
licity department of the Commercial
club under the direction of the local
organization. Eight-six different COM
mercial bodies have been organized
throughout the state and each is doing
a great work in its separate community
for the advancement of the whole state.
/ There is no factionalism in this. for
all have common interests and work to-
gether. Eight and one-half tons of
printed matter has been sent out dur
ing the past six weeks by the CONNER
cial club. 1t has rendered great aid in
fostering the work of organizations de-
voted to the advancement of special in
dustries throughout Oregon. During
six weeks inquiries numbering 27, 900
were received from persons interested.
Oregon has not been doing much in
this line of work, but she is now awake
10 the Importance of the work at hand
and will surely get its share of results.
In 1908 the Pacific Northwest spent
over $500, 600 in publicity work. Of this
sum Oregon spent s175, 900 and Wash
ington S254, 900, Seattle spent S45, 900.
Spokane $4,000 and Tacoma $50, 900.
This is far greater amount than Port
land has ever spent, but itnow proposes
to spend 500, 600 in the year 1909, and
they feel sure that the results of such
work will be beyond the power to pre-
dict.
People of American Falls, when YOU
read this, read it again and ask your
self if you are doing your full share in
the great publicity movement that is
sweeping the Northwest. A large
number of the people who go to the
coast this summer will pass through
American Falls. Invite them to stop
and tell them of this wonderful country,
''The Spokane of Idaho.r