Rocky Ford enterprise., 1909-10-01
Studebaker-FlanderS 2

The Greatest Automobile Value
the World Has Ever Seen
HERE'S THE THE ANNogNcEMENT An
waiting SO anxously-hoping dreading
cordne as the individual was buyer seller
or motor cars.
WE HAD INTENDED KEEPING SILENT
about this car for few weeks yet-until other
makers had had their say-untl they had all
NEUTRALITY-SUSPICIOUS. OF OUR PREPARATIONS
the purchase OF several factories BY Stude-
pany Of Detroit set trade tongues a-wagging and
Information as to the car that was to be produced
on such a tremendous scale began to leak out.
began to inquire D as % to the studeSaker % plans for
next year. They were insistent. for. very natu-
to hare hs sses
line that had been reported No man likes to
the Victorious.
CUSTOMERS EyERYWHERE WROTE
in this vein: II studebakers are going to build
seen Il" Thousands Of these writer's have dealt
with this old house for years--some OF them
them the Studebaker name Justly adds to the
intrinsic value OF any car.
IN VIEW OF THIS ANXIETY
the part Of our friends decided It would
be unjust to dealers and prospective S buyers to
%s viii aasa ossr d TO this
parable models: stadebakerGarford 40" and
% read the the spesises,ions briefly given below. Con.
slider the source of this cars origin. Then com.
pare II with other "Sensations" recently an
nounced-and see II you don't think they were
false alarms.
sTUDEBAKER,FFLANDERS Ss XXI = "a "7SI 70. -, ,,,.
lected because It believed that that alone
at ali ~n the an
the personnel Of the automobile industry.
sTASD viii b,
marketed through this organization That is
could ee ne
ford to lend their n and p G based
FLANDERS WILL M. MANUFACTURE % , ,,,,
has been the most wonderful record in this won.
has s yeas TO- ssar o
feats in production that had heretofore been
F :!Ass whes
such an instantaneous success and stands
shs
JAMES HEASLE DESIGNED .n,n.s- x,o
had set his hand nor his talent to the de-
e 81 ss s
designed the original Studebaker chassis-the
Hea.iett n @ doesn't % know know % how to do Do cheap work
in the sense that the term is generally used. He
e se he Sest he
Ii unsurpassed by any.
zssss S-F "7Vs" WILL BE BUILT IN 1919
We realize that these figures will be almost IN
credible to persons unfamiliar with the re-
ders II Is a simple statement Of fact. That the
old ultra conservative house Of Studebakers
and not some young and inexperienced concern
stands back Of the statement ought to give
It par value We know 1t will.
THIS QUANTITY WAS NECESSARY
It would be impossible to produce q car OF this
size and quality at the price II made in smaller
Of equipment and distribution would II sadded
onto lesser number Of cars. make It necessary
to add 25 to so per cent. to the price. We can
the money in lots Of 5000 to 5000 But by dis
tributing the overhead rs 900 have
been able to set the price at $3.50.
COMPARE THIS CAR WITH OTHERS
those eQuipped-we believe automo-
bile Is complete without a first class magnetic
and you win ind that. aside from the difference
in price. there Is comparison in value We
didn't intend there should be.
THIS IS A FULL GROWN, MANS SIZE
magnetic equipped. four cylinder car-not q four
cylinder toy or one-lung makeshift.
WE HAVE HAD IT IN MIND SEVERAL. YEARS
under way several months-simply waited until
plans could be matured for its proper manufac-
tire and distribution. No concern would dare
attempt tnsk SO large a. this until proper ma
chinery not only for making but for marketing ,
That time has arrived
THE DEMAND IS ALREADY THERE
this we know. II only remained to perfect an
orsanization to properly take care Of It and
prompt attention that have made Studebakers
famous-and prosperous. Did you ever notice
that Studebaker representative. wherever you
nnd him. breathes the spirit of the whole or
ganization-is . sort Of beacon OF safety to all