The Detroit times., 1909-02-26

test thing in town. and the struggle Is
such that we still delight 10 quote for
comfort. "A good name is more 10 be
desired than large touring car"
But II Is great ana abiding salts
factioL TO realize that We a,r measur-
Ing somewhat up 10 our Ideals In this
matter % clean advertising. We are
not extreme OF whimsical about IL.
either We realize that there are
thousands who must pun the cork In
stead OF the doctors doorbeii when ILL
ness overtakss them. so we do not
condemn d proprietary remedy because
u Is advertised; on the contrary, we
seek TO discriminate so justly that the
fact 1t Is advertised i'm our columns is
token OF its merit. But We VIII not
knowingly open our columns TO the
NTH of the secret remedy adventures
or the frauds OF the investment im-
posters. We feel that we would be IN
Just - worthy business going person
ally INTO the homes OF our subscribers
with coarse speech or constituencies
trickery as to send our printed pages
there 10 repay the welcome and conf
dence that await them with the pruri-
emit terms, OF the quack or the alluring
lingo OF the investment shark
Must BE Content with q Satisfied Con-
science for a Time.
No. Patriot Penman. Publisher, II has
not paid tremendously in Increased cir
culation nor in the rush OF Legitimate
copy To take the place or what has
been thrown out. But 1T has attract
ed some appreciative users az our
space To whom the guarantee or quail
ity has appealed, and II does bring us
every day some cheering message from
a subscriber who says Yours is the
only Detroit newspaper | feel free 10
take into my house."
In good time. Patriot Pe"inan Pub
Usher, | believe the rest will come
the plentitude OF circulation and a
well-hlled advertising department that
viii be just as much the pride OF the
publishers heart and the apple OF his
eye as the editorial or news columns
because there Is nothing there at vari-
ance with the papers determination to
be source or sweetness and light TO
the people.
But suppose-practical appreciation
being so long in coming-Patriot Pen
man, Publisher cannot afford to live
the higher life: supposing that while
subscribers and advertisers admire his
ethical policy. they take ana advertise
in the other paper that isn't at all par
ticular what IL prints. but gives more
for the money. such as IL is. The
Evangelist viii onlighten Patriot PEN
man. Publisher. when he gets through
pilgrims progress himself The easies [
answer is. Make the best paper as well
as the cleanest paper. But slow rises
worth by poverty depressed" Another
solution Is 10 pcrsevere In grace and
be sure that the recognition or your
advanced policy Will come IN due time
especially IS there lis more real in
tercst In business ethics than before.
Fletcherism. by which a little food Is
made to go "A great ways. IL a valuable
aid To this program OF meekly waiting
and murmurlng not.
How 10 Remove the Pack from the
Hack.
In this state. in some OF the smaller
daily helds. they are solving this econ
omlc phase OF reformed newspaper
making by applying the lasest delini-
tion OF philanthropist: "One who
makes-onc good newspaper pay where
two or three poor ones lost money be-
fore"
II Patriot Penman, Publisher, hasn't
the patience OF true pilgrim through
this vale OF tears. nor the genius for
absorbing competitor. he can still 90
to the tippler and be wise. Says this
worthy. when / found that drinking
was interfering with business I gave
up business When Patriot Penman,
Publisher, finds that hiS ideals clash
with his business--all other solutions
failing-he can give up business and
try something that Will not be in coz
nict with his finer conceptions of life
and duty.
| will tell you in confidence that
your Evangelist was fully determined
to face this alternative, cheerfully
when, with reference to this important
matter OF clean advertising. he decided
TO turn from the City OF Destruction
and try for the Wicket Gate and the
Shining Light