The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1909-11-20

LAST YEARS SENSATION
There Will Be No 1910 ModeI"
STUDEBAKER EMF go"
EVERY YEAR. JUST ABOUT THIS TEhe newspapers are full of
wor5eatns 1910 Mod ley Ist October itf was
World beating 1909 Model" you you have
model wonder while acity admitting that predecessor
was about the worst that ever happened
THE IMPRESSION LEFT in YOUR MIND il that Won were sucker
to buy car from that maker last year. He promised you life
long service from tnOw he proclams it obsolete Under
and makes your car only few months DID, practically worth
Less in the market where had hoped to sell
it for at least fraction of the price you paid him.
YEAR AFTER YEAR THE SANE PROMISES are made by the same
makers-and year after year they compelled admit
your Old @ s a Of 1885, 1907 and on
back to their beginning You'll be suprised-and Disguised
at the similarity All agree admitting past failures and
predicting future success Reminds one Of nothing much
unbushingy confesss Ofense but protests he will do
better in the fuure-f given another chance.
EDHAIE To HAVE TO ADMIT that engineering force of
few months deficient in the of designing and
making motor product of the twelve months
defecivehat radical changes to produce
STUDEBAKERS WOULD HIDE THEIR HEADS in shame if called
confess they had sold confdng trusting customer
that five yearsater had to be branded
and by the maker failure and openly dscredd by another
model differing in many important features.
WOULDN'T THAT BE EVIDENCE of rank incompetence some
might say bad fahY Woudnt it indicate that promises made
had not been fufled And wouldn't to reasoning
that promises made would be worthlessH
DON'T misunderstood US; OF course improvements viii be
made from time to time, constantly in automobile building
every other department OF human endeavor long the
world lasts The perfect car will But only
where the engineering deficient in the fun
damentals of the will radical changes be necessary
If YOU BUY AN AUTOMOBILE from or
unscentfc experimenter new-fanged idea
satisfactory service pay privilege trying
his theores-and you get all you deserve
STUDEBAKERS HAVEN'T THAT KIND of engineering
Won't tolerate place. inventors mostly
think they've found something that wasn't lost
had fled away ready when wantedOut of the
way of foolish always apply simple
principles Burn their fingers and other peoples money
ClNAAN ONCE SAID Occidental criticised his garb
Yes suppose clothes do look to youhey
like yours Yours look funnier to yesbeg pardon. But
had considered that mode Of dress the result of
experience and of observation than
its history backf thousands of
countrymen made light suit do for and heavy
regardless intermediate variations in the weather
put several light coatsor few-and add to
notwithstanding pardon"
LIKE THE WISE 0RIENTAand Chinese proverbiay honest
dehaker did ali their experimentino wears before thew
thought offering first automobile the public Sent
engineers to Europe and secured the world for talent
Not satisfied with the results they decided that engineer
no factory could successfully one
rnode-a good would Outc-ass any of
own type and at its own price.
WALTER FLANDERS greatest manufacturing
producer in the automobile industry by long odds Had
EMF 3O studebakes watched than ever Here
was for which had been looking to fill out line
which, best suited to the needs the greater number
Of buyers who want serviceab economical touring car
would be in demand and have the longest life.
STDEBAKERS STILL CAUTIOUS-couldn afford to lend their
name to any product of sterling quaypurchased half
the output factory-and watched Not only
tss And nd We were enough satisfied e invest
millions in this and it's future.
BOUGHT OUT FLANDERS ASSOCIATES so that this man and his
genius his unequaed organization would available
sudebakes alone and that might control the entire
of this which believe has equal in it's class
RESULTS HAVE BEEN MOST GRATIFYING No other has
such record Of satisfaction in owners hands-hey
unanimously enthusiastic Every brings ten prospects
SEPTEMBER WASLARCEST MONTH history October
ders from dealers fifty cent in excess OF possible output
November ditto December hope 70 nearly approach
the by increased factory facilities that will then be
available It's been wonderful year for studebakera and
for EMF 400"
A-aIsV r. South