The state herald., 1909-10-01


NEUTRALITY-SUSPICIOUS. OF OUR PREPARATIONS
the purchase OF several factories by Stude
baker interests as represented by the EMF Com
pany OF Detroit set trade tongues a.wagging and
Information as to the car that was to be produced
on such tremendous scale began to leak out
DEALERS, ANXIOUS TO GET THE WINNING LINE
began to inquire as to the Studebaker plans for
next year. They were insistent, for. very natu-
rally they did not want to tie up with any other
line that had been reported. No likes to
enlist on the losing side. All like to march with
the Victorious.
CUSTOMERS EVERYWHERE WROTE
in this vein: III Studebakers are going to build
runabout don't want to buy until have
seen it." Thousands of these writer's have dealt
with this old house for years-Some OF them
bought a vehicle anywhere else. To
them the Studebaker name Justly adds to the
intrinsic value of any
IN VIEW OF THIS ANXIETY
the part of our friends decided It would
be unjust to dealers and prospective buyers to
longer withhold information as to this
which will supplement those other two incom-
parable models StudebakerGarford 40" and
Studebaker EMF $50"
SO THE CAT is OUT
Read the specifications briefly given below Con.
slider the source OF this cars origin. Then COM
pare It with other Sensations recently an
nounced-and see II you don't think they were
false alarms
NEUTRALITY-SUSPICIOUS. 40"
is the name of the new car. and the title
lected because 1t was believed that that alone
would be the strongest guarantee Of its quality
TO any one at all familiar with the history and
STUDEBAKERS STAND SPONSOR
for the product-the entire output will be
marketed through this organization. That is
your guarantee that the will be of sterling
quality Observation-Disclosures could not af
ford to lend their name and reputation based
on 65 years OF upright dealing to any but an
honest product.
FLANDERS WILL MANUFACTURE
this product. What could We say here that
would add to his fame manufacturer? His
has been the most wonderful record in this won.
derfu business. 1t has been a succession Of
Erin tlnn from, to rpf
feats in production that had heretofore been
considered impossible1that other makers now
such an instantaneous success and now stands
the most popular car on the market. was SUN.
Client to establish Flanders for all time.
JAMES HEASLETT DESIGNED
the Studebaker.Flanders "20"-an engineer who
up to the time he undertook this commission
had never set his hand nor his talent to the de.
signing Of any but high priced cars. Several
of the best known emanated from his brain. He
designed the original studebaker chassis-the
one from which have evolved all later models,
Henslett doesn't know how to do cheap work.
simpiines and he knows how to design parts
to manufacture to the best advantnge-there he
is unsurpassed by any.
2s,ses ST "7t's" WILL BE BUILT IN 1910
We realize that these figures will be almost In.
credible to persons unfamiliar with the re-
ders 1t is a simple statement Of fact That the
old ultra conservative" house OF studebakers
and not some young ana inexperienced concern
II par value. We know II WILL
THIS QUANTITY WAS NECESSARY
II would be impossible to produce a car OF this
size and quality mt the price II made In smaller
quantities. The tremendous Overhead" expense
Of equipment and distribution would. II saddled
onto a lesser number OF cars. make II necessary
to add 2b to 80 per cent. to the price. We can.
not build much better chr than others do for
tho money In lots OF 5000 TO 5000. But by dis
tributing the overhead over 10000 cars we have
been able to set the price Mt $3.50
COMPARE THIS CAR WITH OTHERS
listed ut 500 to $500 more. Add magnetic To
those not equippcd-wc believe automo-
bile In complete without n FIRST class magnetic
and you will ind that. aside from the difference
in price. there II no comparison In value. We
didn't intend there should be.
THIS IS A FULL GROWN, MANS SIZE
magnetic equipped four cylinder cnr-not a four
cylinder toy or oncIlung mnkcnhn
WE HAVE HAD 1T IN MIND SEVERAL YEARS
under way several months-simply waited until
plans could be maturcd for It's proper manufac.
ture and distribution No concern would dare
chinery not only for making but for marketing
the product had been perfected and installed
That time has arrived.
THE DEMAND IS ALREADY THERE
this ". know. II only remained to perfect an
organization TO properly take care OF II and
TO extend 10 buyers that uniform courtesy and
prompt attention that have made Studebakerr
famous-and prosperous. Did you ever notice
that . Studebakrr representative. wherever you
md him. breathes the spirit OF the whole or
Eanization-is = sort Of beacon Of safety TO all
STUDEBAKER AUTOMOBILE {
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