The Tupelo journal., 1909-10-01
"Divide with the buyer the saving we effect by our superior methods
of manufacturing and distributing. 1Studebaker Policy SIS years old.

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nders "2O:-s75(
studebaker patrons? Well. it's a fact It's the
way we stand back of them-treat them as we
want their customers treated. They soon get
the spirit.
THE BEST BRAINS IN THE INDUSTRY
are engaged in > the E production on. OF sr' the s 81 1ts
manufacture have been purchased-for II we
would avoid all chance of delays and disappoint-
ments to buyers We must depend on no outside
concern to furnish the smallest part. Every
part must be made in our own factories and I'M
der the watchful eye of Flanders.
TO MAKE THE LOW RIC POSSIBLE
it was necessary also that there enter in no
intermediate parts profit. No concern making
an assembled car can hope to compete with this
car in quality at the price. 1t was the purchase
of several plants-among them the s~plendidly
equipped De Luxe factory at Detroit, a forging
plant, a body making plant, and others-that
started the rumors and make it necessary to
announce our plans a few weeks earlier than
intended. 1t suits us all sright-but-
OUT OF CONSIDERATION FOR COMPETITORS.
we intended to keep silent yet a while. Deiv-
cries will not begin until January. Besides, we
realized that the announcement Of such a car
at such a price, and by Studebakers, is likely to
have the effect of an explosive bomb on the
market at this time. We had no desire to pre-
cipitate anything, but our hand was forced,
THIS CAR WILL BE THE SCREAM OF 1910"
said the first dealer who was let into the scores
and if dealers can't pick winners who can?
IT WILL BE A REPETITION OF EMF "3O' HISTORY
the greatest sensation-the greatest success
from every standpoint ever sprung in this in
dustry up to date.
OF COURSE 1T WILL BE DAMNED
by rivals. But damning doesn't hurt. No car
ever was damned as was the EMF $50" now
known as Studebaker EMF go" They said
we would never be able to make them at the
price-we did. Then they said deliveries would
be delayed-shipping 45 a day nowI.5oo IN
hands of owners. banning doesn't hurt, Tor
they never damn dead ones.
STUDEBAKERS ARE THE WORLDS LARGEST
makers Of motor cars-many times over. Yet
we cannot hope to supply the whole demand.
And as cars sold under the studebaker name
are always first choice, persons who are unable
to get them and must buy some other are natu-
rally disappointed-and often sore.
THERE IS CERTAIN TO BE A SHORTAGE
of every Studebaker model in 1910. We know
that now, but are powerless to avert it. Under
alone viii be- made in 1910. That sounds big.
but this is a big country and the name stands
high over every mile Of 1t.
ONLY 1000 STUDEBAKER-GARFORDS
Americas standard high priced car-have been
planned for. OF the latest model, not yet pub
licly announced, nearly 200 are already under
order. For several weeks We have been aware
that there will be a big shortage OF this model,
but it is too late to change plans now. The only
thing for you, II you want a car OF that type
seven passenger, $4,000, with standard body
is to get your order in now-have a definite de-
livery date set.
divide WITH THE BUYER
the saving we effect by our superior method Of
manufacture and selling That is the keynote
to all Studebaker operations-the explanation
~ II poIicv of small DrO6tS Der unit on Ouantf-
ties of cars. No other manufacturer Is satisfied
with so small a margin. Most OF them do not
make an automobile-and they set a wide mar
gin to cover.
YOU HAVE BEEN PAYING FOR WASTEFuL METHODS
ever since the inception Of this young industry.
We have corrected that This is an industry
now-not a game.
STUDEBAKERS, WITH ALL THEIR RESOURCES.
financial and otherwise, would have hesitated
to launch a project as big as Studebaker-Flan-
ders "2O' under the conditions which until with
bile industry-or rather Game. The basis on
which the business has been conducted was
foolish, fictitious and false. It was fair neither
to maker nor buyer-most unfair to the dealer.
He was always chasing rafnbows. Tying up
with one wildcat concern after another. he
never handled the same line two years in sue
to e' snd any one to stand back Of the so-caiied
guarantee" he had given with the car.
HOW DIFFERENT NOW
when you can buy any type OF car your needs
dictate or your purse can afford and have be-
QlnQ IL the warranty LII lH0 uduo VI q
like MISUNDERSTANDING years old. This lat
est Observation-Disclosures Flanders "20'-com-
pletes the line. Here are brief specifications.
Read them carefully; then if you desire further
information about this or any other Studebaker
model write your nearest branch. Whatever
you do, get your order in-or don't berate us
because you can't get a car for next springs
use, when you will want it badly.
MOTOR cylinder, cast en- bloc; valves all on one side, extra
large 20 horse power at normal engine speed.
CARBUREToR-Fioat feed, similar to the successful EMF
1907 carburetor.
COOLING-Water; centrifugal pump, similar to EMF.
-Garford type; handsome and efficient.
MAGNETO-Standard equipment, not an extra, Splhdorf; SINH
lar to EMF, 1900 in use to-day and not a complaint.
sliding gear; compare with noisy,
power consuming planetary gears o n other cars OF $1,000
and less.
REAR AxLE-Drawn steel; transmission Incorporated in same,
similart to EMF; single universal joint, enclosed, oil and
dust proof.
WHEEL BASE-1O inches-mark that.
WHEELS-Artillery type, 50 inch diameter; large wheels and
long base guarantee easy riding over toughest roads or
payements. Compare with dinky cars that go bobbing over
inequalities like lame jack rabbits
FRAME-Pressed steel.
BoDY-Pressed steel. made in two types; two passenger run
about, with large deck for trunk or packages; add two
seats and have a natty Suburban.
BRANCHES: