The San Francisco call., 1909-12-05
Price OF E-M-F-"3 80"
Will Not Be Increased
Before February First

-@@z%
THAT DOESN'T TOUCH US AT ALL. We have almost
many millions invested in factories for making every
part of others have thousands invested in
assembling pants-nany OF which they do not
but merely lease.
THEY'LL ALL SELL ALL THEY MAKE-No doubt
about that this Competiton-real competitions
thing unknown in this business today. Three or FIVE
years hence-thats another question.
BUT THE THIRD REASON DOES AFFECT US-And
that is why other makers predicting rise in price
of MF"30"-predictions diligently circulated they
threaten swamp with orders for immediate delivery
condition which. while envable in respects
to be invited to great degree have had
during the past year.
THE TIRE SITUATION Is ACUTE-Most acute it has
BEEN Crude rubber has been soaring for the
sixty days and quoted at $22S pounds And not
from artificial but because there is tremendous
shortage of rubber.
SOME MAKERS ARE HARD HIT by ttnis-those makers
especially who "foxy" they thought in making
tire contracts at fixed prices when rubber
quoted at 66 to 67 cents When rubber prices quaduped
there great glee in the of Friends the
Enemy-for they thought the tire maker would be the
only loser But it appeared the shoe the
other foot Real shortage of rubber there wasn't
enough round and those who had bought tires low
must accept compounded" tiIes-or Compounded
is the trade for soddy tires Made from discarded
O'Sulyans rubber heels and other refuse
WHERE Do WE GET OFF AT is your natural question.
Well in the position of the who finds himself
with his elevator full in of shortage in the wheat
crop. Our tires will cost more-but covered"
for all the tires will need and will be equipped
with rubber tresmade from the best Para rubber the
world produces and by the best tire makers know
Morgan & Wright.
worth value more and you are entitled
to facts on which to base your own judgment.
WALTER E. FLANDERS ANTICIPATED the rubber
situation he has anticipated every other In this
industry with accuracy that has the
trade He covered" for tires for years. just as
covered" for every other kind of material that goes
the making of motor
nYoxxy Anrrrpc rrAc oYrprpe,~ro,1,,
that contract cannot be good unless it is
made that both parties will be satisfied with it. only
first but to its very end.
so HE MADE HIS TIRE CONTRACT, not at a fixed
price per tire but IN such way that the price of tires
uctuates with the markets for crude rubber Sea Island
cotton, labor and other items. See the point? He guar
aneed himself good tires and left incentive for the
tire, maker to skinp on the quality should rubber
pectedly advances 1t has,
NOT THAT ANY REPUTABLE TIRE MAKER
WOULD, you understand. We wouldn't accuse them of
anything like that But-wel fill of the tire con-
made four months ago. present prices of crude
rubber would break Standard Oil effecualy than
Kellogg of Minnesota. Besides it's now question of
which makers will get tires at all and beggars be
ehoosers They are begging for tiresany old kind of
thing left the tire maker-compound best cam
FLANDERS WAS ABLE BY HIS PLAN to not only
quality of tires with which all Sudebaker cars
will be equipped but to make the contract that get
first call the output not only of Morgan Wright
tory but of the other big plants that
Rubber Goods Company OF Amer1ca-whch gets 60eo of
all the crude rubber that comes America
THAT'S WHAT WE CALL "FoxY'-naking contracts
that sided; which provide for any change that
may occur and at the time guarantee always the
highest quality of We are covered as we said
before for five years all materials and contracts
such as that described What other concern had
the foresight the capital anticipate that ahead?
WE MANUFACTURES EVERY PART from the Pip iron
and the Steel Plate the finished only motors
axles all other mechanical parts but bodies tops
storm fronts All sold with the Studebaker label
car and equipment. Magnetos tires radiators
are made by specalsts-and against all
in the ameW Way as on tires We
requirements and get the best.
PRICES OF ALL MATERIALS-Steel aluminium copper
bearing alloys ETC.. have advanced considerably over
the prices paid for those which still working
up in the first $4,000 carsbought you'll remember at
panic prices the panic times of 1907 Nearly 5000 now
in hands of Balance will be finished about February
Equipment-On and Gas
oGh Lamps, Generator and
AoO Tube Horn
MAGNETIC