Los Angeles herald., 1909-11-07
WORD PEERLESS
CLEARLY DEFINED
BUSINESS MANS IDEALS ARE
FULLY REALIZED
THE EVOLUTION OF ONE STORE
IN PARTICULAR
WurIitzer Has Made a Name and a
Business That Is Now
Factor In Los
Angeles

The word peerless" has been abused
TO greater extent than any other in
the English language, barring possibly
the word honesty" Years ago am
bilious soap manufacturers blended
rancid fat and tesin and called il
Peerless soap. Every mining camp
boasted a shack, every inch of which
was filled with discomfort and en-
blazoned above the door one could not
fail to read the word Peerless" in
letters two feet high. In the sodden
quarter of every city little hole in
the wall from which questionable
smells emanate would do business as
the Peerless restaurant. Peerless Molly
was the name of an old skate of a
lady horse touted upon the Pumpkin
circuit as a race horse. Peerless Nc
Carthy essayed to be a prize fighter.
He never was a fighter, and it was
only his unadulterated nerve that was
peerless" One might run the gamut
of real for sure failures, former as
plrants for popular favor, and pick out
a peerless illustration here and there
without effort.
The word fell into disuse because Of
the abuse to which it had been sub
pected, and for years ii was accorded
sufficient respect to keep it from the
Sibi bpttihH III dOuplldl OdSiitoS Gil
terprises. When a man enters busi-
ness today he is confronted with the
open challenge, "Show u.s." and IL he
does not "show' he is soon relegated
to the shades, and the business fades
away like a Southern California fog
before o'clock sun. This is par
ticularly the day of make good or go
down and out.
The people do not care for half
way methods; they demand the best,
and the man that can deliver the
goods Is always a winner. When Mr..
Wurlitzer purchased the market at the
corner of Ninth and Main streets 1t was
just an ordinary, everyday market,
similar to hundreds throughout the
city, having no distinctive points of
merits and many features that would
not bear investigation.
Immediately after assuming charge
OF the market Mr.. Wurlitzer employed
an architect and prepared plans for the
complete remodeling of the well known
market with the view of making II
really the best. so far as proper SANTA
tion is concerned, of any in the city.
That he has succeeded a visit to the
Peerless market will fully prove. The
arrangement of the open portion Of the
market is admirable; every inch of
space is utilized in n manner that is
truly attractive, and every article on
sale is fully protected from contain
ination in any form. The stock is
Just n little more complete than that
found In the ordinary market, the
slogan of the store being "The best OF
everything for instant delivery" The
cold storage plant in connection with
the market is one that possesses many
features of excellence over the usual
ieebox system. BY the method in
vogue the ice man cuts small figure
mn n Ia IN fnN n0f III fVaD fa1
This feature of the business is one of
which Mr.. Wurlltzer is justly proud.
Upon entering the store one Is at once
impressed with the neatness that pre-
walls in every department, the spot
less garb Of the numerous clerks, the
shining rows of dustless bottles, the
cleanly Jars and fixtures. The at
tables and the great hampers OF choice
teas and bins of fragrant coffee are
noticeable.
Mr. Wurlitzer is now making ar
rangements to place his own brands of |
coffees and spices on the market |
knowing full we'll that when his name |
appears on n package that 1t will be |
a sufficient guarantee Of excellence to |
insure its ready acceptance in the |
home The Peerless is well worthy it's |
name in every respect and with the |
realization Of his plans Mr.. Wuritzer |
viii have no cause to blush for the |
name he has selected for his place OF |
business. He was one of the first to |
contract for S. & IT. stamps. having |
held a contract in the east before re-
moval to Los Angeles. The Peerless |
market advertises everyday bargains |
I'm this issue. and with them the most |
liberal trading stamp offer ever made |
by n local firm.
The delivery system in vogue at the
Peerless is one of the best in the city.
and every patron is assured of secur-
Inc their supplies when ordered.
The Peerless market is good to look
at and good for satisfaction every day
N the week