The Hawaiian gazette., 1909-01-26
PINE DEMANDS
WILL Be GREAT
(From Sundays Advertiser.)

James d. Dole, president of the Ha-
waiian Pineapple Growers Association,
returned on the China yesterday from
an extended business trip in the States.
Dole states that he has contracted for
the delivery of a great many pineapples
in the East, and that, with the force
of pineapple boomers which the. asso,
citation now has in its employ, he ex.
poets the demand for the local fruit
to increase rapidly. Ten hustling men
are out con the road at the present
time introducing the Hawaiian pine
apples to the trade, and this, in con-
junction with the extensive advertising
that is being done, should act as the
necessary stimulus to the demand. For
good measure ten more men will be
employed.
Changes and additions are being made
in the advertising features, and a thor
ough canvass of the entire United
States has been started. The magazine
advertising is absolutely up.to.date,
signed articles describing the industry
from its inception being one of the
| features. Reprinted from the "World 8
Work" for January, 1909, the follow.
ing excerpt shows the high class Of
"news" regarding the pineapple in
dustry in Hawaii that it being given to
the leading monthlies on the mainland:
Gin '99 there was young fellow
just out of college, typical American
boy-who didn't want job in bank
or brokers' office. The fact is he
didn't know just what to do. He did
have notion he would like to do some
thing outdoors. Agriculture appealed
to him, but it is a wide field, and he
would specialize. He thought it over
and chose fruits as his specially. AZ.
ter Investigating that subject, he chose
the pineapple as his branch, just ms
other young fellows choose criminal law
as their speciality in law. He went
straight to the bottom of the pineapple
subject. He found the fruit at its best
in England where it is grown under
glass, and especially around Christmas
time it is the fruit of the country, often
at guinea apiece-a bit too expensive
for the general run of people. He
thought to himself: I'VE ought to have
fruit like this in America. What q
more we ought to have it all the year
round Still looking for the ideal pine
apple, he found it in Hawaii. Today
out there, he is one of the pineapple
kings"
The article then goes on to describe
the "best pineapple on earth, speak
ing of its development from an incon-
siderable fruit here to a. big factor in
the trade. Statistics are given show
ing that seven years ago there were
only about forty acres devoted to the
cultivation of pineapples in Hawaii
while today there are over five thou
sand acres under cultivation. Six years
ago about 5000 cases were put up in
cans, while in 1908 the output was
close to 100000 cases. The whole his
tory of the pineapple, from the time
it is set out in the fields until it is
canned and shipped to the mainland
is told in the article, which is illus
trated with numerous photographs Of
the fruit growing in the fields.
President Dole has also arranged fol-
the sending out of little illustrated
books, giving recipes for serving the
fruit. Pineapple pie, pineapple pud
ding, pineapple CONNECTIONS, and pine
apple ice cream are only few. of the
dainty dishes which are described in
the attractive pamphlet. To make
pineapple bonbons the housewife is told
to "drain the contents of can OF
sliced Hawaiian pineapple, reserving
the juice for sherberts or pudding
sauce. Cut the rounds of pineapple
into pieces of even size, about one
half inch at the outer edge. Place OF
a plate so that they do not touch, anC
dry in the gentle heat of an oper
oven. Boil sugar to the "soft- ball ,
stage and beat to fondant. Shape
the fondant over the pieces of pine
apple, decorating the white bonbon'
with bits of eandied cherries, violet:
or angelica"
Large, juicy pies are also mad,
from pineapples, and the recipe il
given as follows CLINE ten-inct
pie-plate with any good pie-crust ant
fill with can of crushed or grated
Hawaiian pineapple to which has beer
added full cup of sugar and tea
spoonful of cornstarch moistened il
water. If larger pie is wanted, ado
tart, juicy apples, sliced or chopped.
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