The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1909-12-04
Topeka Merchants Urge People
to Lose No Time.
Prevent Congestion Of Trade
and Dissatisfaction.
MANY GOOD REASONS.
Early Shopper Has Advantage
of Complete Stock.
Also Secures Better Attention
From the Clerks.

Topeka merchants are making
concerted effort to induce the buying
public to make their purchases early
this year. Many persons have already
begun to buy and the indications are
that this year will show greater per-
centage of early shoppers than ever
before.
Merchants insist that it is just as
easy to buy a few weeks before
Christmas, as it is to wait until the
last week, or in many instances the
last day. These merchants give the
following reasons, which apparently
are good:
First-A shopper will get better
attention from sales people, because
there is more time to give the in
dividual than if the sales counters
are crowded with shoppers. eager to
be waited on first.
Second-A shopper gets selection
from full and complete stock II
the last few days are waited for 1T Is
possible that the shopper will rot be
able to find just what is wanted.
Third-It is easier to make
selection If one takes his time-cer-
tain it is that the better selection Will
be made.
Fourth-A shopper does not need
to take purchases home, for virtually
all stores have arrangements to hold
goods until called for
Some Pertinent Questions.
There are only eighteen more shop
ping days until December 25!
Have YOU a good business head
Do YOU like to get full value for your
money expended? Then you will shop
early.
Have you any consideration for
- ~
preciative of attentions shown you?
| Are you kind and generous towards
those whose business it is to serve
you? Then you will show your Christ
mas spirit by making your purchases
now.
There is every reason in the world
| why every man and woman in Tope-
| ka, and all Kansas for that matter.
should begin this week to prepare Tor
the great holiday of the year. 1t is
hard to say which is the greater loser
by deferring absolutely necessary
shopping until a date late in Decem-
| Der, the purchaser or the merchant.
| From the standpoint of the pur-
chaser. he finds a depleted stock or
goods to select from, the particular
number, and size, and shade he wants
/ exhausted, the clerk worn to fraz-
zle, and the time too late to have his
| Christmas present reach its destina-
ton in time to avoid disappointment.
Christmas Spirit Slow.
The merchant finds some of his
oldest and best customers unable to
secure the goods they want, the time
| is too short to order another shipment.
| bad feeling engendered, and loss Of
sales For these reasons the method
| ical shopper makes out his or her list
early, and by Christmas week has
only the odds and ends to get.
! 1--WE want to get the people inter
ested in this plan to shop early said
enc Kansas avenue merchant. GAS soon
as they think it over 1 am sure they
| will agree with us. The trouble about
| getting the public out early in Decem-
+, Ier, is that they do not get the Christ
ras fever and spirit until within a few
days of the great holiday of the year.
1.-THE Christmas spirit. meaning the
/ spirit of charity and brotherly love,
might profitably be invoked earlier
than Christmas week and remain
longer.
while the holly and mistletoe will
rot be brought in from the country
to decorate the stores and homes until
about a week prior to the holiday. the
full stocks of holiday goods are al
ready on hand and awaiting the early
purchasers.
1.-THE Christmas shopper who delays
getting his things until later. does SO
at the risk of disappointment"