davidaulloa/AmericanStories huggingface dataset:
The Montgomery advertiser., 1909-02-14
How Our Adv riters Earn
Up to $1, ,OOO Per Week

We care not how he spells. We. have proof-readers.
 But the man must be a. salesman of brilliant ability, Printed words are ex- pensiye; he must make them. all count. q, He rnrst know nhlin1an nature, must awake human interest must be invaria- bly able to touch the chord that responds.
 And he must be plodder. else he won't get to the bottom of things. We have had an ad-writer, drawing four times a Senator's salary, sit for days on rail fences to glean ideas from hearing statesmen sell to farmers.
 Such men have high value because of their rarity. And because their ability is employed to influence millions.
 We have often seen such men increase one advertisers profits more in one month than we pay for year of his ser vice.
The Montgomery advertiser., 1909-02-14
.a A Parallel Case.


 Mt It iS .aid that there ls woman fin NsW S,st aork. who has very rich pearis. .ba, put sns can't wear them very IonT' fof; thev ,nss osassifyl Eleam grows duif ana tthhsTy tthsy iVse peir xtgcr. There is soflIS. tnIng m ehe physical Constitution sf ES, me Woman that affectn the pearls ana o9hs their luster. To cure inc aems ot 1nis ulnesss for that im what ts really iss she sends them to nnofhes Tonans who wears them a while wrhick SSnange rsetofes them to HeaIfh an4 iI Iste Tne Incident gives lis soms .9ea ok the difference amonss vaos,ie way would not a fact of LIE kSnH Ss veLaADlS 10 the psycholoRiska. who trass z ot nesNshs emotions, temp0ranaTaf,w nn4 vIeWs or iifes much of whfch de1arNs upon kne physical condition. MiTht ,s1.s PeSsQn Wno makes a pearl di1ii v,,sEes any otner person stupid? it orfS1 neppene tnat one coming from fine nrea4 ShoS ok another reveals a 1anr1,o- a,ss "a nsSaNlnSss That makes life seem Sras rv LEOh tne presence of a difYeranf naSs son one VIII come forth with ,snnskine SS SSn M nss 1row and hope in his hearf 70 sne gEotoundest pathological in. 9uHaIEy should be-: What physicSI cor- olttons do we unfortunately have fhsf s mAhe us dull and stupid, and throW S speA or grief and RIoom or,ar shSS sphere of our pers0nalffies. "a tS slS tn tnat some counter irritant mav KS found to overcome the repaIlant jornso Sc and put in their places vfyacitv cSsrrss and enthusiasm, or, in ofhSy S-nr.i4 rm5 up tne pearl of life and make ii
The Montgomery advertiser., 1909-02-14
Compromise With Lo,o
 Would Suit Cullman

law would get the almost solid support of us aiE and would b enforced. It would wipe out the lines of dissension that have torn our little community Sf %ova Main Sr,ps ms wsrs back Gnss home with selves and some of us would not hate the others as now seems to be tns
 sYes. sir. Snake. 1t beer and z. light wines ana you win have afsw that we will enforce. The law as it stands is Q farce and will not be enforced !"
 There is no doubt that the little city twain by the bitterness of the prohibi- tion battle in Derember- 1907. It will be long time. according to many pre- iictions before tho scars of that fight are cured. The more tolerant members of the same church have become alien- ated from the ihtoieraft. The dispas. sfonate on both sides of this tremend- ous question have lost patience with liticsl party lines have been effaced, as was shown in . previous letter. and no longer in politicaf races where can didates should discuss the paramount and pertinent issues does theAnerit of the individuai or his platform count the most. The forces are lined up on. the basis of wet and dry. s
 This may be regarded as common to the prohiBition wsss. That may may be 60 in other cities hut 1t fs hard to ind Q duplicate of Cullman in the grinding fntensftN of the aniuosfty
 Two CaIIman Convxeks.
 This look at the condition here leads to consideration of the cases of Joe Bayer and John Link, the two ex-sa- loon proprietors whc now are serving sentence of six months for violation of the prohihetion law. Evdfyons does not dispute the justice of this sentence measured according to the terms of the statute and the parole which they en. joyed. Yet there is latent sympa- thy for these convlcts that spreads through the community like poison- ous acid gnawing at the vitals of the majesty Of the law. 1t is . silent bus powerful blow leveled at the founda- ton of government.
 The writer was astonished to hear from the lips Of prominent prominent, citizen it er quiet foot to greet the return of the convicts from Flat Top next month. to acclaim them a species of martyrs tn liberty and personal prerogative.
 It is d startling state of affairs. but the two men who dig coal. today in Flat Top are not commonly looked upon here as the ordinary eonvtcts 0t conyicts con who feel that On tSeir re- turn home they will at least receive the cordial hand shakes of their many
 me acute resentment against prohi- bition in this community Is well H. frustrated in the instance Of these two ex.ssloonis.ts They were beth ,',i round nad at the special term of the Circuit Court sSsd Sxss iia TSsy Rad stSbbcrnlyp lpsss seps open @
The Montgomery advertiser., 1909-02-14

thsir plsrss of busnisss after ths I, Gis6s. Under coior Of licsnss of the o ssofs ass ss 9ss i MRsa as sss ss ia siity of GS tSe preohiSisien ohsf a' law n Jsiy e nd yuess spsss sSs nasd io % monts
 fThs sentence of Imprisonment vas suspended and after paying the me. sSs that Passs ssssla wsss sssy Hsss v
 late the law they would surely De sent to Flap Top.
 Contempt for the Law.
 Some time sftsT nyss.s .ss srss s sns asS detectives into selling them whiskey. :. choice but to enforce the sentence. :. ssenissiy nnn yas soa isf Se aw TSs sssn mss face of migrant vioiations. Yet while sss sssrs sxsss s as0i a hs sf n s If sn as a''HuI if to Rssstk show stke simost contsmpsn. ous regard for the prohibition law by q large contingent of Culiman's popu-
 J. Brascomb Brown. who has been much to the fore fn the Culinnan hti- that the new Esgims has been bsnsii- cial to cuiinlan County He admits that the law fs being violated. that much liquor is being consumeas put says law the, good fs to be noticed.
 Mir. Brown has been employed as spscisi counsel .of ,, the PFShhibi P,hs iesa' ssion' sarssi n ias pEs ssa sodsy that the s hss Supreme aisSsAcs Court denying the rigSt of the solicitor of the Eighth Circuit to .pstition fer mandamus against Pro- - bate Jgdss BuEns % to restore .,s the .aifs 5fs seid ni cveriooEsd the cases of the State ys Benners. which, he says. supports his position in the matter ... ersi Garber'' sugesstsd in Mcntsomery that he, the Attorney General. join bis name to the petition for nandamuss but that he will wait now until the application for. reharing which he Ssen SSa disposed sg~as of. if a fssora5ls . ds. cision Is secured on the rehearing, 1t is expected that the proceedings ia the numerous eases can be reschsg 1t ss also the avowed intention of Mir. Brown not to prosecute the cases for the purpose of multiplying the pun ishment of yiolators. which prob ably has already vindicated the law but Tor
 It Is held by some lawyers that Judge Spealxe, was right in denying the man- damus, because the county solicitor only protested againet the mol pressing did not fornislly make motion to the ex-saiooiists will not receive the fines in each of the 128 cases, but that the legal fight is Sniy to prevent ss. @ iicitor cannot seek rnandamus in his own name in criminal cases.
The Montgomery advertiser., 1909-02-14

We ask you to investigate and judge for yourself what this sort of service may mean to you. It is offered nowhere else. @
 Back of the men we have told you about are move than 200 others, skilled in every department of advertising.
 We have writtena book which is called The New Way in Advertising. Every man who spends dollar in advertising owes to himself its pertisal. The book itself is brilliant example of our adver. Using powers.
 Please send this coupon for it.
The Montgomery advertiser., 1909-02-14

There are not Gfty men in ali America who can write copy that meets our re- nuirements.
 Here men are judged by results. They gre measured against the best result-get- eess we have been able to find. Each. sue eess means a permanent and growing account for US. Each failure means a loss of both business and prestige.
 There is not one ad-writer among a thousand pretenders who can meet such test as that.
The Montgomery advertiser., 1909-02-14
People Want Beer and Light. Wines. ARE WILLING 10 LET
 WHIsKEY co FOREVER Convicted Saloonkeepers Regarded
 as Martyrs.
 s---~e~@-s . t Gsnman Co@munisy win Give warsa Rsesptsea se Bayer s.a Li.k wzsz zzss nss.ra frs~
 Cs~a Ms.e..
nx cHARLRs .. HARoLp.

N
 cullman. Feb. 1s.--(Special )--The eofnproniss that would be accepted here with prohibifion ks the restriction of sales to beer and light wines
 The sentiment of the townspeople and kho farmers was tested sunIciently to establish that conclusion. The dissat. sdss q sssssor Cssssoa % on tTsis T prop. os. sa one of snA leading advocates Of bees and light wine lfcemsEs is Mayor Eeyer lz8 declares that nobody fs kicking among the German colony against be- nE dsRsssd ss,t Of ns Se at sss py0 Chem dtd not consume whisl<ey. They sdtd not seek the qufck-souse route: Tathar, they chose the means of sim pIe and hafmfess cheer. For this lat Fer they have always adopted beer and they would be . delighted lot, indeed, lturs restored the privilege of asssmS- ling when they come to town in the public places to extend themselves oc- casicna1ty in decent toasts to the health
 Might Change Nasae. If saloon is q lad narpe for the Sss Sss seId sussssssd % one I of the S peer nsds. ds. woteess then name tt something else. Nhe very brilliant and talented lftera- Ateurs of England ufed to name them Hofsae huuBeB. We do not care if you give the beer stands such q name. We SssicS saaoos were casS into the sIaa bile end something else chosen that mIfRhf not suggest such oppr0binm RtMt attaches usually Co . saloon.
 If the Legislature would mercifully restrict the licensed stands. to beos and light wines then guarantee that the
The Montgomery advertiser., 1909-02-14

We handle advertising on the usual agents commission. This splendid sef- vice involves no extra charge.
 We are simply spending on copy what other great agencies spend on soliciting. We spend to keep business, and to de. velop it, what others spend to acquire it.
 And the policy has paid It has made this the greatest advertising agency thas the world ever knew.
The Montgomery advertiser., 1909-02-14

The influence of the Dirsctolre ana Empire periods in the world of dress has extended from the domain of line grown.ups to that of the little folks Its effect Ia strongly marked upon the seasons coats and Is manifest In the little dresses in points of decoration as well as their general lines.
 Women who are fastidIous in the small details of dress that count for so much as Q whole have different sets of earrings. such as coral aqua a-mar. inc. tourTnaline, beryle. amethyst or jade, so that their peweIs may reflect the color scheme of their costume or It's trimming.
The Montgomery advertiser., 1909-02-14
A. ArEs@.ns ls Favor of Smoking.

Lonoon Chronicle.
 smoking has been under discusaion i9 the Anglican Church synod at Ben. nIso. One member wanted the tenn. EonAcco as we'll as alcohol. Canon bryoges warned the proposer that hs would have the whole female Dopuia. u9n S9ta Hp in arms against him. Every MlLe Knew that the pipe was her hua- bands best friend. It kept him st nome and away from the hotel. on- position to smoking was frequently a ease os sour grapes. Either tho ob- gector nad not the physique of a persment He was sometimes a person who had tried to smoke, but with only partial success. N"'s
The Montgomery advertiser., 1909-02-14

We are famed for paying sd-writers higher salaries than were ever paid any where else. The head of our copy de- partmsnt receives 41,0OO per week.
 Thus we have gathered here, in the course of years the most brilliant copy staff in existence. ss.'saii Il.
 Let us tell yeR,- through one of these writsrs, what good copy means--both 'te Tou and to us.
The Montgomery advertiser., 1909-02-14

One hundred twenty-Ave millions ara spent to accomplish what twenty-five naii- lions might do.
 Four-6fths of all copy would be aban- doned were 1t once put te test with good copy. s,,,.l t Z. ez.'' -. aE52. ', ,,
 Ask us for facts and figures, names and instances, to show you what copy ean dc.
The Montgomery advertiser., 1909-02-14
Working Together

= Yet we do not permit the ablest man on ONT staff to work out problem alone.
 Even the, best man has limited power. And the best. make mistakes. So we bring the power of many men to bear on each of our undertakings.
 Our copy staff meets in Advisory Boards, to work out in conference every campaign that comes up to us.
 Our two Boafds-in New York and Chicago-consist of twenty-eight men. It costs us about $1 minute to keep one of these Boards in session.
 The result is wealth of ideas, which develop the utmost from eaehpossibility.
The Montgomery advertiser., 1909-02-14
TAe ssilsAao I'a.sisa-

NEW DIk 1AN@uAn& 90hbs
 sWuao is Nevada." ]" asked the Mikado tremuIousiy. T cannot find him In who's who.' And how does he com trol a whole Legislsturef" An cider statesman explained. T thought" said his majesty. "that 1t was onlv Q stand erd oil director. But 1t is much worse" 'Rather say that 1t lis much better, your majesty" chorused, his sd- visers; and then some of them made the facts clear to the perturbed mon- arch. Nevada had only 42,3s6 citizene nine years ago, and one man out ok every twenty-eight could neither read nor write. Today she probably has less than 10000; But. why, then. asked the Mikado, 'sdees the great Roosevelt let his august self be ruff fled by q handsul of brawlsrar' Whe1 the elder statesmen pointed out that 1t would be rude for a rough rider to reply to his former companions in auv but polite language his majesty heay- ed a sigh Of relief, and the council ad- journeds
The Montgomery advertiser., 1909-02-14
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The Montgomery advertiser., 1909-02-14
S.S.S. CURES CATARRH

When we say S Catarh do tst merely cnecs the symptoms for so se Some ioe applications v do but al the while which produces Caiarr left the sye the first cold, disageeabc spell Of weather the trouble returns with al is annoying symptoms. b
 Caarr blood disease which general inflammation o
 nner innings meanes Of the body The deasing o
The Montgomery advertiser., 1909-02-14
What Good Copy Means

Good copy is simply good salesman ship. It has little to do with phrasing- little to do with display.
 The writer must know his audience. know their wants and their likes. He must know how to approach them, how to influence them, how to win them.
 He must be well enoagh equipped to 70 from house to house and sell what he has to sell.
 He must be proof against folly. He must eHace himself. He will fall down very quickly # he tries to show of
 He must realize ali the time that his future and fortunes depend solely on get ting results. 2
The Montgomery advertiser., 1909-02-14

these delicate tissues and sur faces by the continual contact with impure blood causes ir. fitation and an unhealthy dis charge, producing all the well known symptoms Of Catarrh. such as friucus dropping back into the throat, buzxine noises In the head and ears, stuisy feeling In lhe nose. watery eyes, headaches. slight fever, . general weakness of the body, impaired health. etc. Even the lungs become af- fected by the continual pas- sage Of impure blood through them if the trouble Is allowed to remain In the system.
 S. s. s. cures Catarrh by cleansing the blood Of all the impure catarrhal matter. and at the same time building up the system by its urieQualed tonic effects. lt goes int0 the circulation and attacks tiie disease al iis head and re- moves every trace of impurity that is causing the trouble. In plain language, s. $. s. purifies the blood SO that the mucous innings and tissues are all supplied with healthy, h6e-giving properties, instead Of being saturated with tin- healthy catarrhal matter. Then lhe infamed and ifri- tated membranes and surfaces heal, every symptom disap- pears, the stomach Is toned ID and Catarrh thoroughly cured. ds&AAmM AmA @.aasmw Ass nssn~nS.. ..
The Montgomery advertiser., 1909-02-14

and Cah thoroughly cured The inflammation which produces the disease be relieved until the has removed from the blood This S viii do and fen nature hasens the return of perfect health. you suffering with Caah begin the of S S S and b ndng out the aad building make and of the trouble Book Catarr and medical vice desired sent free all who wte & S. Is for sale a all drug
 TEE SWIFT SPECIFIC CO. ATLANTA. GA:
The Montgomery advertiser., 1909-02-14

It is not literary work--this ad-writ- ing. A man need not know grammar.
The Montgomery advertiser., 1909-02-14

Afdwtnter gowns remain as scanty As ever. notwithstanding the rumof that styles were to be more voiun1inous.
The Montgomery advertiser., 1909-02-14
$lOO,OoO,ooO Waste

We estimate that $1OO,ooO,ooO year s wasted on copy that never should run.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1909-05-18
CAN'T BREAK THE HABIT.
Would Levy Tax OF
Missouri Beer Wagons.

city administration is contemplating a
license tay for the delivery of orders
from the wholesale liquor warehouses
on the Missouri side of the river.
Mayor Alternately is now comforting
with Ben Endres, city attorney, in re-
gard to the legality of the proposed
tax in relation to the Interstate COM
merce laws. The question is not settled
and no decision has been made in re-
gard to the assessment of the tax,
which would be levied in the form of
an occupation license.
The city of Atchison is now engaged
in an effort to levy such a tax, but
there the matter has not been settled.
General Jackson has declared
that the tax is legal in every respect
but his decision is not final in the face
of some of the decisions of the federal
court which bear on the question.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1909-05-18
TAFT'S PLAIN TALK.
He Tells Nicaragua's Representative
What to Expect.

Washington, May 1S.-President Taft
talked very plainly to Pedro Gonzales,
who came from Nicaragua as special
commissioner to settle the Emery case,
which has been source of irritation
between the two governments for sew
eral years and came near resulting In
the rupture of the friendly relations be-
tween them. The president made 1t
clear that mutual trust, sincerity and
regard for justice was the only sure
ground of continued relations between
the two countries. Mr.. Gonzales ex-
pressed the opinion that the difficulties
connected with the Emory case were
not of such nature as to interrupt or
even to lessen the cordially of relations
between the two governments and
might be disposed of within a short
time by definite agreement.
In his reply the president emphasized
his understanding that the envoy had
complete authority to sign a definite
settlement of the Emory case, and
added:
I'm performing the facts which con-
stftute your mission, 1 need not assure
you that you will be received by this
government with that equitable and
kindly disposition which has always
characterized the attitude of the
United States toward Nicaragua and
which coupled with mutual trust, sin
certify and regard for justice, is the
only ground for continued relations
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1909-05-18
Garden City Men Believe in
Their Railroad Projects.
Back Their Judgment by Cash
Wager of $500 a Side.
LOOKSLIKETWOR ROADS
Mr.. Finnup Supporter of Nebras.
ka, Kansas and Southern.
Mr.. Tennis Believes i'm Garden
City, Gulf and Northern.

Garden City, Kan. May 1S.-When
men bet their good money on a
proposition, it generally means bust
ness.
George W. Finnup. on behalf of
the Nebraska, Kansas & Southern.
and Edgar T. Tennis. on behalf of
the Garden City. Gulf C Northern,
got together Monday afternoon late
and began ''joshing'' each other
about their roads. 1t finally resulted
in a wager being laid, by Mr.. Tennis,
$500 on each side, that by December
81, this year, the Garden City, Gulf
& Northern will have more miles of
steel rails laid and in operation than
the Nebraska. Kansas & Southern.
Stakeholder Has $1,000 Cash.
Charles D. Gorham is the stake
holder, and he is to pay the $1,000
over to the man who wins
The agreement is drawn up in trip
licate and recites the fact that the
Garden City, Gulf & Northern pro-
poses to build to Scott and the Ne
braska, Kansas & Southern proposes
to build to Stockton, the base in each
instance being Garden City. It then
declares that should the north road
have the more miles of steel laid and
be in operation December 1 next,
then the forfeit is to go to Tennis;
but if the northeast road shall have
fulfilled such conditions, the stake
goes to Finnup.
Both Men Confident of Success.
The laying of the wager, following
the incident that began by good ma
'tured banter and developed into a
controversy, both men being ire
mendously in earnest, drew crowd
and excited much interest 1t was
spread, and today the curiosity and
interest of the whole town has been
properly whetted.
The general opinion of the town is
that it's a shame for either man to
lose his money-but it's in a good
cause. Likewise it means railroad
and smells SUCCESS.