The Calumet news. [volume] (Calumet, Mich.) 1907-1938, 1909-10-08

seattle Wash, oct. S.-The Alaska
Yukon Pacific exposition has made
Seattle more famous than anything
else in its previous history. The ex-
position has been a great success un-
der the clever management of its otl-
Gals but the real lasting results to
Seattle and the northwest have not
come through the success of the falr
but through the publicity obtained
thereby. And "Jim" Wood, the man
who let the world know about the eN-
position, has justly earned the title Oh
THE Man Who Made Seattle Famous.
1t is conceded by experts who nave
made the matter of expositions their
life work that the A. Y. L, exposition,
which is about to come to a close, mas
been as well and as widely advertised
AS any great fair ever held in TINS
country or Europe The success of an
exposition is to a great extent judged
bv it's attendance. According to pres
ent estimates about four million peo-
ple will have attended the "A. Y. L. up
TO the time of closing. October 10. me
man largely responsible for this great
attendance is james a. Wood, VINO
has filed the position of director OF
exploitation. Mr.. Wood is Seattle
newspaper man, who for years prior
to his present work occupied POSITIONS
of responsibility with leading news
papers i'm Seattle and other cities oil
the northwest. when he took over tht
publicity work of the exposition seven
months prior to the opening, June i
the complaint was widespread that thC
fair had not been well advertised.
Hundreds of prominent Seattle people
returned from trips throughout th'
United states with the complaint ina
they had heard nothing of the coming
exposition during their travels. IheS
had made inquiry everywhere, had WIS
tied railroad offices and other publ'
places of information seeking literature
about the fair but no information was
10 he obtained. no literature to be had
The exposition people at home ADMIT
ted the truth of the charge.
Within one week after Mr.. Woo'
succeeded to the position of directo
of exploitation the wheels of publicit!
were moving. Mr.. Wood was not eN
perienced in the matter of bringing u
Tho attention of the world new eX
nosition. But he adopted some com
mon sense methods. induced every res
ident of Seattle to become publicit
agent for the exposition, and lmmedi
|
o which went out of Seattle bore the =
v p seal. and tucked inside the letter
Mas interesting literature concernin
D the coming fair Then he Introduce
throughout the northwest the slogan
J, what Helps Seattle, Helps the North
west" commercial clubs and other pub
6 lie bodies. as well as individual cit
q zens took up the cry: all became boos'
y ers and I'm short time hundreds
; ahousandy of advertising pamphlet
e were going into every nook and corn'
of the United states as well as Canad
eel Europe and the orient.
AL Washington is a cosmopolitan STATE
+ there are people within its border
If from every state in the union. Hon
state societies were organized ana ea'
10 society made II point to see that u
toI people from their particular sta
learned all about the exposition.
wi were asked to come and to bring the
p friends.
m Railroads. magazines and newsp
,e pers of the country came to the assis
es ance of Mr. Wood inspired by the wo
he was doing. and this alone gave I
l. exposition ms much advertising as al
of prevlous exposition had received. II
is turns soon showed that Woods car
paign had been effective. Eastern pa
r senger agents wrote and wired IN
IS they had all the people they could po
"a slbly care for; they were no LONG
NJ concerned about the number Of ives
bound passengers; what they need
l. was equipment to haul them. tn
q came June /, opening day, with close