The San Francisco call., 1909-03-16
BIG FIRM AGAIN
ON FORMER SITE
OCOnnOr, MOffatt & Co. Reopen
in New Home Built On Lo-
cation of Old House
IhrOngs View BewiIdering Dis
play in Many Departments
of Great Store

IN the rehabilitation OF san Fran
cisco nothing has been more markedly
an era in the return 10 the old order
of things than the reopening yester-
day OF O'Connor, Moratt & CO. in their
new store on Post street. built on the
site OF the house where they conducted
their business 3or nearly 80 years be-
fore the FIRE.
Al appreciation OF the Importance Of
the event from the standpoint Of both
business and sentiment, was shown TO
a surprising extent by the patrons Of
the firm who not only thronged the
building from the opening until the
closing hours. but who sent a won
derful display OF flowers. Huge floral
pieces. potted plants and ferns, branches
OF exquisite fruit blossoms, all the
dainty flowers Of spring, were seen
IA every aisle and We're massed in
greatest profusion at the main en-
trance.
In general appearance and in the
arrangement OF the departments. the
new store brings 10 mind vividiy the
old one, but instead OF two floors, as
in former days. there are four, and an
annex having an entrance on Geary
street.
MANY NEW DEPARTMENTS
This annex contains one Of the new
departments and one of the most i'm
portant-men's furnishings, trunks and
bags Here may be found all the neces-
sities OF mems apparel in an infinite
variety, from the plain, substantial
type 10 the finest and most expensive.
The other new departments are milli-
merry, misses and children's suits, and
a dainty array Of infants wear.
On the first floor are 10 be found
dress goods. wash goods. linens. silks.
sauns- laces, gloves perfumes notions,
nsnnels. hosiery. cotton or wooden un-
derwear and ribbons 10 suit purchasers
uf every degree of taste or wealth.
A little tale is told that rather illus
trates the exclusive quality Of the dress
goods sold by this firm. In a little
town in the north Of France lives
family Of famous weavers who have so
many demands for their fabrics that
their exquisite Voiles and other ma
terials must be appOrtiOned TO the diff
fereut cities Of the world All that
Is laid aside for san Francisco comes
directly 20 OConnOr, Monatt & CO.
EXCLUSIVE MODELS SHOWN
on the second floor Of the store are
The suits and costumes, and some of the
most exclusive models ever seen in san
Francisco are shown. Huge display
cases OF solid mahogany and plate glass
are on this floor. and the most costly
and elaborate imported gowns for
evening or afternoon wear are 10 be
seen. A dainty French room with white
and gold enameled walls. gray velvet
carpet and crystal globed electric lights
IS designed especially for the showing
OF evening gowns and the effects Of
artificial light observed or colors and
fabrics
The stock OF costumes Of all kinds is
enormous and great presses have been
built for the accommodation OF these.
Mirrors are everywhere in almost
bewildering number and give ample
opportunity for the viewing OF gowns
from every point
The new millinery department is on
the same floor and here are hats. hats
hats. OF every shape, hue. mode and
price Imported French models I'LL
cases. severely perfect English round