Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1909-12-09
G|MBEL BROTHERS
LAY CORNERSTONE
Of BIG NEW STORE
To Aid Employees Is Keynote OF
Founders Policy, Sounded
at Exercises.

NEW YORK, Dec. 9.--With exercises
In which emphasis was placed on the
ethical side Of large business enter
prises. the cornerstone of the new
Gimbsi store, in Herald Square, the
latest addition to New York's great
centre OF merchandising, was laid yes
terday.
The ceremony at the thirteen-story
building which, when completed, VIII,
with it's contents. have cost SIT, 900, 600,
was preceded by a luncheon, at which
$50 men representative Of success in
various walks Of life listened 10 nine
speeches. in each of which there were
references to the duties merchants owe
/ rot only to their customers and them
| selves, but to their employees anu the
/ communities in which they do
DR.. st. Clair McKelway, vice-chan-
esllor of the University of New YORK.
was toastmaster at the luncheon, which
vas served in the u parlors on the
roof of the Waldorf Astoria. The other
.peakers were Jacob Gimbel, n of
the SIX brothers who make up the
Gimbel firm; DR.. Lee X. Frankel, Car
encs IL. Kelsey, Albert B. Boardman,
Prof. Edward 4. Devine, Mayor Rey-
burn of Philadelphia, Roy Smith Wal
lace and L. J. Horowitz.
On thu menu was printed a message
from the Gimbel store to the people or
this city. 1t read:
aIf the store we are establishing I'D
New York shall do anything to better
the condition of those who sla be
yoRed with us in daily toll it VIII pc
a happy furtheranoe of our Ideals. oT
course, the store must make money
. poor friend couldn't be the most help-
full friend-but money Is not the sole
goal. If we can develop latent talent;
If we encourage known talent; if we
can keep hard knocks from the faith
fui helpers who haven't ten talents
but just one; if through proper, kind
IL and sympathetic hands We can lift
some one from the slough of despond.
ease actual need through making self
help possible; if we can make work
hours the begetter of CHEEKY faces; if
we can make rest hours recreative; if
we can be the safe ladder by which
many, or even a few, young people may
climb to large success; if we can at all
Ilnl6s DlpTSSS our OISdiiAoliOH = VIZ
the idea of cleanliness in life and bust
ness-we shall be glad we decided TO
come to New York
After the luncheon the party went to
the new structure. The cornerstone
in which had been placed records OF
Tie Ginlbel family, copies of the daily
newspapers of New York and Philadel-
pFia and current coins. was placed in
position after Jacob Gimhel had made
a short address. Grouped about Mr..
Gimbel as he spoke were his brothers
Isaac Gimbel, Ellis A. Gimhel, Charles
Ginlbel, Daniel Gimbel and Louis Gin
bel.
Mayor Reyburn and a party OF Phila-
.leipnians who had come to this city
for the dedicatorv exercises stood on
the platform with the New YORK.
guests OF the owners of the new store. 1
Ground for the building vas broken
May 3 last. 1t is expected that the
store, with it's ten floors above and
three floors below ground. will be open
FOR business next fall.
In line with the declaration that the
store intends to do its best for
it's employees. it was announced that
elaborate recreation rooms for EN-
ployees are to be opened on the roof OF
the building.