The Daily Missoulian. [volume] (Missoula, Mont.) 1904-1961, 1909-02-11
ALLEN iNAUGURATEs MOVEMENT
FOR BIG SHOW TO BE HELD
At MissoULA.
PROPOSITION is FAVORED
Suggestion Of Lolo Man Meets With
Hearty Approval and Committee 10
Appointed to Consider Matter and
Make Report-Hortieultur Have
interesting Sessions.
Staff Correspondence.

Staff Correspondence.
Hamilton, Feb. 10.-As direct re-
suit Of a movement inaugurated to-
day by c. M. Allen of Lolo. In an ex-
temporaneous address before the Mon
tana horticultural society, Missoula
NAV have one of the greatest apple
shows in the country, with the famous
Bitter Root valley and all Of the fer
tile orchards of the western and CEN
trail parts of the state to draw upon
for exhibits.
Today Mr.. Allen urged upon the
members Of the society the Importance
Of an annual exposition of their prin-
cipal product in the light of its educa-
tional value and committee was ap-
pointed to consider the idea. The
committee, which was announced at
this evenings session of the society.
has been instructed to confer with the
officers Of the Western Montana fair,
with the idea Of having the fair and
the apple show held at the same time
in Missoula next fall. The following
were named to have this matter in
charge: j. o. Read and w. B. Sisler
both of Hamilton, and c. NJ. Allen of
I.olo.
Tonight Acting President O'Donnell
also announced the society's delegation
to the transmissouri dry farming con-
gress at Cheyenne, as follows: George
F. Brooks of Missoula, c. H. Reifen-.
rath Of Helena. c. c. Willis Of Plains.
w. j. Liedt of Como and Fred White
side of Kalispell. The program for the
evening was opened by w. B. Harlan
OF Como who read an interesting pa
per on "The infancy of horticulture In
Montana"
F. j. Erfert, secretary Of the Mis-
soula Chamber of Commerce, talked on
Publicity" giving his subject clever
treatment. He said:
Publicity Discussed.
Publicity can be discussed in many
and varied forms, but it would seem
that at this particular time, and on
this particular occasion the discussion
should confine itself to matters con-
cerniug horticulture, and in this brief
paper we will discuss matters per-
tanning to western Montana with the
hope that the same ideas can be ap-
piled to other localities.
To give proper publicity to western
Montana united action in all common
interests Is essential, the cities, towns,
villages, commercial organizations and
individuals must be united in one
common cause to promote and i'm
prove, and give such publicity OF
these facts as will cause other people
and enterprises to cast their lot with
US and assist in making this the best
llaxy pqrfh fnfarQQfa
Identical; what will benefit Hamilton
and vicinity is also direct benefit to
Plains and Missoula. We claim to
have the very best fruit-growing To-
calities, and justly so, but why con-
fuse the prospective investor, why
work against each other, why should
one locality say about the other that
they have all the disagreeable winds,
while as a matter Of fact this Is
quite equally divided? hae
felt just as severe winds from the
Bitter Root valley as ever came
through He'll Gate canyon, but neither
was circumstance to what you will
find in the east You will also hear
discussions on temperature-if per-
chance 1t be degree warmer in
Plains than Hamilton on a particular
day, that Is no criterion that it Is al
ways so, because it is not. Our cli-
mate in western Montana Is not sur
passed by the greatly advertised CAL
ifornia climate as is evidenced al
most daily by old timers coming
back to the land of the red apple and
testlfying to the health-giving, hrac-
ing mountain air Of good old Mon
tana. Our interests are such that
some concerted action should be TAX
en- by the several communities to get
together in their publicity affairs and
avoid duplication OF work, and use
less expenditures of money.
Newspapers are among the best
agencies to bring publicity; a newspa-
per has standing in It's community
which Is Immediately recognized by
the newcomer, and If sent freely to
prospective investors will impress
them more forcibly than any other
medium Of publicity. Of course IL
Illustrated pamphlets have their place,
but the newspaper should be the fore
runner Of all subsequent information.
This has been demonstrated many
times to the satisfaction Of those hav-
ing had experience in this direction.
1t goes without saying that the news
paper will be a correct reflex Of the
community In which it exists, and
will, at all times, voice the senti-
mants of the people. If we have the
knocker with us (and he is like the
poor) he will make himself feit-if
we have the booster, and we have
many Of them, he will make us cheer
full and happy. 1t might be fair and
vice to divide our subject. public
ity," into two classes, the knock
and the booster, and see what these
two types of people are, and what
character of publicity they rr'duce,
for we all are members OF ono Of
these classes: for instance, the knock
er-he may be respected citizen In