The Montgomery advertiser., 1909-09-07
WILL BOOST
MONTGOMERY
Active Campaign Is
lnaugurated.
AID MEN In CONFERENCE
Trade to Be Brought to This
City.
Meeting At The Comnsreisl Club Is
BeEia.ing OF E.thusiassic work
VIII Nane Committees
Next Thursday.

The Advertising League of Mont
gomery met last night in the COM
mittee room OF the Commercial Club
with eighteen ,pnembers present. ]. T.
Gilmer. president OF the League, led
discussion as to what plans can be de-
vised to better advertise Montgomery
rs q trade center. The entire evening
was devoted to the Offering of sug-
gestions by the different members.
Each one present left with the de-
termination to do greater things for
Montgomery. Committees were ap-
pointed and some definite work ac-
compiished.
Mr.. Giimer. in his opening speech.
made an earnest plea for the League to
formulate some definite plans and for
It to create some working basis for
an energetic, active advertising cam
paign. The League was not to be
thought of, he said. as q passive or
ganization, but as a working body to
produce results The trade tributaries
leading out from Montgomery should
be actively worked and the surround
ing towns within radius Of $50 miles
be solicited to trade in Montgomery.
Mr.. elmer touched on some plans by
which these things could be accomp-
lished and suggested poster displays
In the smaii towns. special sale days,
and the rebate association.
The suggestion that the first thing
that ought to be done was to appoint
q publicity committee to let the mer-
chants know exactly what was to be
done and also to create an atmosphere
for trading in Montgomery was adopt
ed. Under this publicity committee
there Is to be press committee In the
charge whose business 1t will be to
write news letters about special bar
gain sales on certain days. The news
papers are to be urged to give space
to the advertising of Montgomery as
a trade center.
1t was also suggested that the
League make arrangements with the
fair association for the right to In
sert at the bottom of their posters
In the advertisements In the papers
such lines as these: Free trip to
Montgomery Fair or Free trip to
the Fair Railroad fare related by
the merchants"
The point was made that the whole
sale men should hes enlisted IN this
League and Lynchburg was cited as an
example of a city in which the whole
sale houses had gotten TO the Apoint
where they owned retail store as
feeders. result that was brought
about by advertising the city as
trade center.
The Milwaukee plan Of sending out
n delegation of boosters to the small
towns was advanced. 81
The giving Of free excursions on
certain days was objected TO eon the
erodfd tiat Il certain odnds sfrable Eel
ement would take advantage OF the
free trip Just to ride and would not
trade when they arrived In the city.
One Of the suggestions that met
with approval was that all firms that
advertise In the daily papers should
give up their space on certain day
and all the space contracted for by
the different firms to be for the pur-
pose OF boosting Montgomery as
tarde center. 80
Among the other suggestions are to
give special rates.. to refund tho fare.
to have a place in the city to entertain
those who came to trade, to have
merchants carnival, to distribute
maps of the trade routes running into
Montgomery as the trade center. ana
to invite prominent merchants from
other towns within a radius OF $50
miles to deliver speeches In Mont
goinery.
II was agreed that three commit
tees be appointed by the president be-
fore the next meeting; these commit
tees to be a publicity. membership,
and a finance committee.
The next meeting will be held
Thursday at o'clock at which time
the committees will be named.