Audubon Republican. [volume] (Audubon, Iowa) 1894-1925, 1909-05-06
The AUDUBON
CHAUTAUQUA
A TRAIN LOAD OF PAPER USED
By the Redpath System to Advertise Their
Hundred Five Chautauquas to be
Given This Coming Year

Readers of The Republican will bet
ter appreciate the magnitude of the
Redpath Vawter Chautauqua System
after reading the following interesting
material which will convey approx
mate idea of what it means TO conduct
an immense chain of chautauquas one
of which is held each year in Audubon
TWO COMPLETE CIRCUITS
Two distinct managements control two
complete circuits-Mr. Keith Vawter,
of Cedar Rapids, Iowa, managing the
Wisconsin, Minnesota, Iowa, and the
Missouri circuit; Mr.. G.. +. Horner, OF
Lincoln, Nebraska, having charge OF
the Kansas and Nebraska circuit.
USE TONS OF PAPER
A train of nine cars of paper shipped
direct from the paper mills in Wiscon-
sin to the printing Establishments hand
ling the Redpath work was required
for the advertising matter last sum-
mer This paper if spread out would
cover a half section of land. The pro-
gram booklets If piled one on the other
would make stack 625 feet in height;
and If placed in a line at intervals of
thirty-two inches would provide side
walk for an unbroken promenade OF
three hundred miles.
A WORLDS FAIR RUSH
If the gates to the system grounds had
been provided With turnstiles 1900, 900
paid admissions would have been re-
corded. The admission tickets placed
end to end would reach from Chicago
| to Omaha. Twenty-Five thousand dol
lars worth of equipment, ten private
cars were included in the 1908 inven-
tory of Redpath enterprise. This sea-
son the equipment is doubled on the
| Vawter circuit which means that four
teen complete outfits are to be used for
the Chautauqua pavillions and auxili-
airy tents.
LANDLORDS MADE HAPPY
Assuming that the average rate of 81
was paid for accommo dations the hotel
Golfers were enriched $25. 200 issuing
from the Redpath exchequer. If one
man was to travel the aggregate dis
lance covered by agents and talent he
| would Journey !. lit, 900 miles. BY way
| of illustration he would enjoy two trips
TO the moon, circumnavigate the globe
eight times and have $4,000 miles left
which might be utilized for an excur-
sion to Palestine and back home; S23,
400 was spent il railroad passenger
traffic alone for the 1908 campaign.
| EXPERT PUBLICITY WORK
The system has its own press agents
aud advertising men whose time is de-
voted entirely to publicity work pre-
| pairing and scheduling reading matter
| and display ad vertisiug For 1909 over
seven hundred newspapers throughout
| the two circuits ofone hundred and i've
towns will be directly benefited by
patronage from the Redpath System.
| Oyer twenty thousand dollars was
spent on the Wisconsin, Minnesota,
| Iowa. Missouri circuit last season for
| advertising alone and considerably
more will be spent this year. Expert
enced newspaper men are employed for
this branch OF work.
BIGGER THINGS PROMISED
And what can we anticipate for 1909?
Last year ninety-fve Chautauquas
we're conducted on the two circuits;
this season one hundred and five will
be operated which means extra talent,
mileage and general expense with cor
respondingly increasing completely of
] management in every department.