The daily sentinel., 1909-09-01
INVESTIGATE SCHEMES FIRST
(Continued from page one. }

N1OHllHutu lIoiN page one
tions
1t is remarkable to note the way
the business men of the city are per
mitting themselves to be worked for
outside advertising and for novelty
advertising.
AS stated some time ago. Secretary
Mahony estimates that $4,000 goes
out of this city annually for such ad-
vertising schemes. Think of it, Yet
the people hold up their hands in
horror at the idea of attempting to
raise $4,000 year for legitimate
boosting and advertising purposes.
carried out under the auspices of the
Chamber of Commerce.
Business men of Grand Junction.
quite number of them, readily pat =
roniZe outside advertising schemes or
local novelty advertising schemes.
paying money out with no chance Of
getting any returns. who absolutely
decline to spend $40 a year with
either of the local daily papers. in
spite of the fact that both papers Of
fer large local circulations and can
safely guarantee the business man
satisfactory returns.
Again there are some other men
ready to patronize the advertising
faker and yet who will not agree to
pay the measly sum of 81 per month
in dues to the Chamber OF Com
merce
In this day and time when the ad-
vertising promoters. representing
some outside paper or periodical or
some practically worthless but high
priced novelty advertising scheme,
are abroad in the lands in such large
numbers. the business man should
think twice before he goes into the
matter. If il is well-tried. feasible
and reasonable local advertising
proposition. inaugurated by re-
sponsible local man and carried out
by him from year to year. then there
need be no hesitancy about extending
patronage; but always see that the
man who is dealing with you is re
sponsible and can deliver the goods
Always keep in mind that, if you
are member of the Chamber OF
Commerce and an advertising promot-
er calls on you, it is your right and
privilege to refer him to Secretary
Mahony of the Chamber of Commerce
for endorsement or to ask him II he
has a letter from Secretary Mahony
saved the business men of this city
several thousand dollars this year by
Investigating advertising and solicit
ing schemes put up to the local peo-
pie and refusing to endorse those that
he finds to be unworthy. He acts
absolutely impartially in this mat
ter, and, If he finds that plan ia
worthy and the party behind il re
sponsible, does not hesitate to say so,
and then IL is up to the business man
to do as he pleases. Many an adver-
tising faker who visited this city
this year left in disgust because Mr
Mahony found that his scheme was
simply graft or a hold-up and re-
fused to endorse him. The faker
would leave cursing Mahony, but
nevertheless leaving without a rich
and golden harvest from the Golfers
of the business men.
From now on for some 60 days.
while the fairs of the western slope
are under way and before and after
the Gunnison tunnel opening. scores
OF advertising promoters will visit
the city. Let the business man be
wary. If the proposition is all right
The Sentinel has nothing to say
Secretary Chapman of the County
Fair Association has been threatened
with arrest because he refused to per-
nit the name of the fair association
to be used or traded on for certain
questionable advertising schemes: but
Mr.. Chapman has only endeavored to
protect the business men from impo-
sition.
The man who thinks twice before
he goes into an advertising scheme
these days is the man who will come
out a winner.