davidaulloa/AmericanStories huggingface dataset:
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1909-06-29
HOWT0ADvERTISE
William B. Finney Talks to the
AID Club.
Responsiveness to New Ideas
Brings Success.
QUESTION OF POLICY
Keep Well Within Moral Lines,
QUESTION OF POLICY
Keep Well Within Moral Lines,
He Says.
Man Who Doesn't Believe i'm Adj
vertising Can't Grasp Ideas.

At the rather poorly attended meet
ing of the Topeka Advertising club held
at the noon hour in the new and at
tractive quarters of the club, adjoin-
ing the rooms of the commercial club,
William B. Finney of Kansas City gave
an address on Retail Advertising
Mr. F,inney is connected with the H.
w. Kastor & Sons h1vertising Agency
and has had wide experience in the ad-
vertising field.
In the absence of the president Of the
club Mr.. E. w. Rankin, Mr.. J. L. Vim
cent presided.
Mr.. F'inney's talk was to the point,
and gave some valuable suggestions to
retailers. The speaker said in part:
advertising is matter of re-
sponsiveness to new ideas. Kansas
City is much more progressive than st.
Louis on account of its adaptability to
new ideas and thorough belief in ad-
vertising.
I'm Kansas City we have a paper
which has done much to build up the
business interests Of the city. 1t is the
Kansas City Star. This paper prints
more lines of advertising than any pa
per in the country with the exception
of two.
1T Is only where the papers advertise
the business interests of town that
the air of responsiveness can be de-
velOped.
"The success of an advertising cam
paign depends largely upon the amount
of advertising in the papers. Where
advertising is done the business inter-
ests are prosperous.
II believe that a question of policy Is
a most important thing for retail ad-
vertising interests. Advertising along
moral lines is most effective 1t is i'm
portant to any advertising man to
make up his mind that he will strictly
adhere to moral lines. I believe that
merchant will in the long run make
far more money by advertising truth
fully.
"A great many merchants have many
bargain sales selling 81 goods for 81
cents. 1 think bargain advertising is
bad advertising. When merchant says
he is going broke and will offer
goods below. cost the public does not
believe him. Merchants should make
people want their goods because they
are good.
81 believe in talking quality, and not
advertising a IS pair of shoes for $3.50.
How much space should be used to
tell my story? There is absolutely no
fixed standard of space, but space is a
factor-a big factor. would say use
plenty of space-enough to tell your
story convincingly and then add on a
little for the general effect.
1.-THE question of spending toe much
money, however, comes up. l believe
that in nine times out of ten when mer-
chants complain of not getting business
1t is the landlord who Is getting the
money and not the advertising medium.
II is simply plain business PROPOSE
tion-nothing mystic about it, and
some merchants expect to get wonder
full returns for nothing.
ct believe in advertising. If man
does not believe in advertising 1t is
because he can't grasp ideas. Firms
fail for various reasons. but ! don't
know of any man who has failed by
consistently advertising his goods"
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1909-06-29
WANT ANOTHER CHANCE.
Kansas Natural Gas Company Applies
for Rehearing.

The Kansas Natural Gas company
and subsidiary companies have ap-
piled for a rehearing before the tax
commission in the matter of their as
sessment and this hearing has been
set for this evening. The assessment
totals about $12,0O0,O00. The gas
company, in its motion for rehear-
ing, declares that it's assessment is
incorrect, unjust and unreasonable -
That the increase is too much by four
hundred per cent.
The Kansas Natural was increased
100000 over last year while the Peo-
pies company had their assessment
reduced $4,000 and the Kansas City
Pipe Line company was reduced $685.
900, so the total increase was only
about $4,000.
The state tax commission will sit
as a board of equalization July IA.
Henry Aliens appeal on the assess
ment of 100000 against his Wichita
Beacon will be heard on that date.
There will likely be several dozen mis-
cellaneous appeals on assessment to
be heard by the board between July
IA and IS.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1909-06-29
YALE MEMORIAL FUND.
For Those Graduates Who Fell in the
Civil War.

New Haven, June 2s.-The first
steps towards raising fund for the
memorial to Yale men who fell in
the civil war and which is advocated
by prominent alumni including Presi-
dent Taft, rs, were taken today. The
obituary record made known shows
the death during the year of 155 Yale
graduates, their average being SO
years.
The oldest living graduate is Ches-
ter Dutton, of the class of 1888, re-
siding in Concordia, Kansas.
Mr.. Kitchell, head of the bureau
of self-help, says that during the year
the bureau has supplied help for stu
dents to the amount of $26,574. and
that there are 500 men at the present
time who are earning to more or less
extent their way through college.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1909-06-29
NORTH SIDE NEWS
"And the North Side Is a Great
Place."
Chautauqua Visitor Comments
About First Ward.
is WELL IMPRESSED
However, Suggests That Some
Houses Need Paint.
Garfield Park Landing Platform
Completed.
s WELL IMPRESSED

4 visitor to the chautauqua said
this morning: And the North side is
a great place. 1 was wonderfully i'm
pressed with the musical talent of
this portion of the city as shown by
the North side union choir which has
been singing at the chautauqua meet
ings. I think it has been one of the
best advertisements for the push, en-
ergy and ability of the people of the
First ward that I know.
Il am also more than Favorable
impressed with the appearance of the
North side, with its neat residences
shaded by trees along wide, we'll
paved streets.
1t is wonderful, the courage of the
North siders who have made so much
progress against such adverse and
discouraging circumstances.
However, there is one thing
would like to say, not as a criticism,
but just as a suggestion, and that is
several of the homes are somewhat
in need of paint. Perhaps a visitor
resident, and 1 must say that from the
standpoint of person who is look
ing for a location, that neat, freshly
painted houses have a wonderful in
huence in inducing people to purchase
property. OF course, the owners may
have their own reasons for neglecting
their property, but it seems to me that
it would be a paying investment to
paint up houses that otherwise pre-
sent a weather beaten and unattract-
tive appearance.
When person buys goods in a
store, he doesn't care to purchase
shelf worn or musty looking articles,
and to a great extent I think this
may be applied to property"
Notes and Personals
Everything half price at Mrs.
Todd's Hat Shop. 917 N. Kan. ave.
Miss Ethel Kish of Rock Port, Mo-,
is visiting at the home of her uncle
dunn, of East Indianola. She will al
so visit relatives in Emporia before
returning home.
Don't bake bread chautauqua week
Buy it at the Model bakery
Miss Nell Purdum of East Indian
ola and her cousin, Miss Myrtle
Greer. who has been visiting her
from Rock Port, Mo-, left today for a
three months visit in the west. While
absent they will visit Miss Purdum' s
sister. Mrs. ]. w. Wallace of Shoshone,
Idaho. She will accompany them to
Tacoma and Seattle, Wash, at the
latter place they will attend the Yu-
kon exposition. They will also visit
in Boise and MERIDIAN, Haley, Idaho,
and Ogden and Salt Lake city, Utah,
before returning.
Have your spring hat retrimmed at
Mrs. Todd's hat shop, 917 N. Kan. ave.
Ruey Meade, who lives north of the
city. claims to have the best corn in
this section. 1t is now in tassel.
Mrs. ]. c. Joseph is selling every
thing at half price.
Mrs. H. H. Bair and daughters, Lena
and Matte, of 1915 Quincy street, are
visiting in Winfield.
V. R. Parkhurst, engineer for the
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1909-06-29
New York Money Market.

New York, June 29-MONEY-Money on
call easy. 1902 per cent; ruling rate ~
closing bid 13a and offered at 2 per cent.
Time loans dull and steady; 60 days, 2G2A
per cent; 80 days, 2A@21a per cent; six
months, 3Q3A per cent.
CLLOLSE: Prime mercantile paper 31s@4
per cent.
Sterling exchange steady with actual
business in bankers bills at $4.S650d4. 81. &C
for so day bills and at S4SS15 for demand.
Commercial bills 81. S6G4 S62s.
SILVER-Bar silver, SIC; Mexican dol
lars, 44c.
BONDS-Government bonds, steady
railroad bonds. firm.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1909-06-29
STILL DYING FROM HEAT
But the Weather in Eastern Cities Has
Moderated.

Chicago, June 2s.-Following the ex-
IRENE heat of yesterday the weather
today was moderate although a rising
temperature was predicted for tomor-
row. Two persons Frustrated yesterday.
died today.
Philadelphia, June 29-Six deaths
partly due to excessive heat Of the last
ten days were reported to the police
today in addition to a number of pros
trations.
Although the thermometer at the
weather bureau registered 80 at D. M,
conditions were pleasanter than they
have been since the hot spell set in
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1909-06-29

There is a deeply involved circle of
involved at the police
court. Harry Clark charged with as
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1909-06-29
I'm in the MeIha .

St. Louis, June 29.-M. A. Hermann
and John Berry made their second
ascension in the balloon Media at
noon today. They departed towards
the south. The balloonists will make
six landings and purchase produce
from farmers. Hermann is qualifying
for a pilots license
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1909-06-29

his automobile burst and the machine
crashed into telegraph pole. STAN
ley Reed, also of this city, suffered
fractured skull; Jno. Lainer of New
York, received compound fractures of
both arms, and Mrs. Tucker of New
ark, suffered bruises and shock.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1909-06-29

All members of Home Council No. a
are requested to attend the funeral SER
vices of Bro. Thos. Birmingham at the
Catholic church Thursday a. M, July
LIST. A. RHODES, Pres.
r. LITTLETON, Sec'y. at.4 a.
The star and Newark advertiser. [volume] (Newark, N.J.) 1908-1909, 1909-02-08
I'VE Reed Hnotber
clncoln'==Rep. +. r. Rose

There is grave danger in the jap
anese question now agitating the Pa
cifc coast said the Rev. Henry r.
Rose, preaching on Lincoln in the
Church of the Redeemer yesterday.
1.-THE racial trouble appear to be near
ing a crisis that may involve this coun-
try in a terrible war, and there is
another Lincoln to arise to the
occasion either by preventing such a
great calamity, or to lead the people
of this country if a war should oc-
cur"
Mr.. Rose, speaking upon 1.-THE Sc
cret of Lincoln's Rise held that all the
success that Lincoln achieved was
through his habits of study. He was
not only a reader said the pastor.
but he literally devoured az the read
ing matter placed before him. and used
the same methods of studying to sue
coed when he entered politics. His
success can he ascribed to no other
reason than that he at all times was a
close student of the conditions that sur
rounded him and probed them to the
bottom"
The star and Newark advertiser. [volume] (Newark, N.J.) 1908-1909, 1909-02-08
ON ANNIVERSARY
TELLS HISTORY Of
ST. PAUL'S CHURCH
The Rev. William c. 0'DonneII
Traces Growth of COngre-
CATION for SO Years.

In connection with the f1fty-sixth an
niversary Of st. Paul's NJ. f.. Church
Yesterday the pastor. the Rev. william
C. O'Donnell, jr., preached an eloquent
sermon on the topic, Lights Along the
Way" He traced the history of the
church from its infancy, saying in part:
con May Z, 1852, a half dozen mem
bers of the Franklin Street Church
agreed on the general proposition of
forming a new church. The formal or
ganization of the Broad Street Church
took place or February 9, 1858. This is
the date we commemorate in our ami
versary. In 1866 the name was changed
preached on February 20, 1853. by
Chauncey Shaffer, a distinguished law
yer and local preacher of New York,
from the text Hebrew xiii, 8: Jesus
Christ the same, yesterday, today and
forever The Rev. w. P. Corbit was
appointed the first pastor. the present
pastor being the twenty-second in sue
cession. The chapel was opened on De-
cember 20. 1853, and the cornerstone of
the church was laid October 26, 1854.
The building was dedicated February
p, 1856. The parsonage was built in
1867.
"One thousand eight hundred and
ninety-three is memorable as the date of
the completion of extensive alterations,
artistic decorations and the canceling
OF the debt. Today our house of wor-
snip is among the most beautiful in
Methodism, without Indebtedness and
without endowment. Among the work
ers of he earliest days were Elias
Francis. the first superintendent of the
Sunday school, n in whose home, at
"a Cour street, the church was organ
lied: Cornelius Walsh, first president of
the board of trustees, member of the
building committee and generous donor
whose munificence made possible the
erection of the handsome structure;
Henry Miller, known for years as the
Mode Treasurer a rare distinction
and richly merited."
The star and Newark advertiser. [volume] (Newark, N.J.) 1908-1909, 1909-02-08
bis Cife Our nodeI, :
SapS Rev. +. fR. neHen

A sermon on Lincoln was delivered
by the Rev. Henry Merle Mellen last
night in Christ Reformed Church. his
text being: Isaiah, 62:12: "Thou shalt
be called sought out" He said in
part:
IF ever there will be a day when the
throbbing heart of our race will ex-
press itself in genuine accents that day
will be the centennial birthday of
Abraham Lincoln. The world has many
shrines of glorious manhood. 1t has
none greater than that of the great
emancipation. Minds of all grades and
calibre think of him with reverence.
Mr.. Emerson said that if ever a
man was fairly tested Abraham Lin
coin was His outer course of progress
was wretched in the extreme. His
inner development was not brilliant,
although it was certain and sure. He
himself summed III his life In a line
from 'Gray's Elegy:' The short and
simple annals of the poor
Reared with men of low degree and
lives that breathed the common places
he never attained outward grace of
AS was said of the Man of
sorrows 1t can be said in some degree
OF Abraham Lincoln: He hath no
form nor comeliness and when we shall
see him there is no beauty tina we
should desire him. Intellectually he
was not brilliant SO much as he pos
sessed a wonderful God-given common
sense; morally he was sublime; spir-
itually he was as receptive as a little
child.
He was hurled into an arena of
superhuman issues, where his. figure
became the rallying point of national
fortitude.
he was a man, by the grace of
God, the length and breadth and
height of whose life were equal. He
was a philosopher equal with Aurelius
Epictetus, Aesop and La Fontaine,
with the additional plus of heart. His
life will be our best Inspiration so long
as truth goes marching on"
The star and Newark advertiser. [volume] (Newark, N.J.) 1908-1909, 1909-02-08
ciue Cike CincoIn,
DR.. b. W. Cusk ErSes

In the Sixth Presbyterian Church
Yesterday the Rev. DR.. Davis w. Lusk
drew an object-lesson from Abraham
Lincoln, eXhorting his flock to live as
did the great President. He said in
part:
The story of his life can be sum-
married in a few brief sentences. Born
in poverty, less than one year of his
boyhood spent in the rudimentary
of a rustic school. at the age
OF ~ a deckhand on a Mississippi fiat
boat; then a clerk in a country store.
next a law student, with but a few
books; then a member of the State Leg
stature We hear of him in Congress,
introducing a dill to abolish slavery in
the District of Columbia; then waging
the most ~protracted and brilliant de-
pate that u politics has eyer known;
IN 1860 borne triumphantly into the
Presidency, and after four ternpestuous
years, in the hour of victory, trans
lated by a bloody martyrdom to his
crown of glory, with four million
broken shackles in his good right hand.
We understand him better than did
the men of his time. Men who are
greater than their age must wait for
v~indication and appreciation.
There are two reasons why Lincoln
is remembered. He was good and he
IA great
The star and Newark advertiser. [volume] (Newark, N.J.) 1908-1909, 1909-02-08

| was bashful. But 1 was so kindly re-
ceived by Mr.. Lincoln hat 1 was soon
at ease, especially as I noticed that he
was taking "a special interest in me.
1T vas in February, 1865, I had that
talk with Mr.. Lincoln, and 1 saw him
again at the White House when / was
told I would be transferred to the old
hospital near the Centre street railroad
station in Newark. I was in that hos
pital a few months later, on that fatal
Good Friday night, when our great
President vas shot in a box in Ford's
Theatre, Washington, by J.. Wilkes
Booth, the actor. The news of Mr.. Lin
coins death was a very severe blow to
me, for l worshipped him because Of
his great kindness to me in the White
House each time 1 met him. On the
houses of the poorest as well as the
rich appeared pictures of Lincoln
draped in mourning cloth. The entire
city was in mourning. I remember also
when his body passed through our city
on the way to its final resting place"
While members of Lincoln Post, G.
A. R.. were. assembling in their post
rooms last night to go to hear a Lin
coln sermon at Emmanuel Reformed
iibt1hf IhC IN RSNCA VI oohO@
If there was a woman alive in Newark
or Essex county who had gone to
Washington to intercede with President
Lincoln for a young soldier. Several
said they recalled only one such in
stance. A mother and her daughter
went to Washington. were admitted to
the White House. and pleaded with Mr..
Lincoln for a reprieve for an only son
o,,5 L,otI1- ,TOntb rx-ta hn5 hann
condemned. He was on the march to
Petersburg at the time. He was a
private in a New Jersey regiment in
General Slocum's corps.
I'VE saw the New Jersey boy and
another soldier about 8 o'clock n
morning. the regiments of Slocum's
corps being halted on the march to wit
ness the tragedy. Not long after the
shooting the news spread among the
regiments that General Slocum, who
was a kind officer. was nearly distract
ed at his headquarters, because he had
received, toe late, notice that President
Lincoln had given the mother and sister
of our New Jersey boy a reprieve for
the lad.
ut was that fiend, Secretary of War
Stanton" a white-haired veteran broke
in, who vas to blame for n boy be-
ing shot, for he had ordered the TEL
erals to have men shot promptly at the
time set and not to delay for anybody.
"Afterward we heard that the mother
and the sister of the boy soldier had
pleaded SO successfully for his life in
the White House that Mr.. Lincoln made
and signed a reprieve. But just as he
told his secretary to sem with all haste
to General Slocum the information that
a reprieve had been granted, news came
from General Slocum that the boy had
been shot. The mother and daughter,
we heard, tainted, and Mr.. Lincoln
was SO affected that after comforting
the afflicted women. he Withdrew to
private apartments and did not APP
pear in his office until the next day.
He was a very kind man."
None of the veterans could recall the
of the boy soldier, but all remem-
bered h case.
The star and Newark advertiser. [volume] (Newark, N.J.) 1908-1909, 1909-02-08
LlncoIn Copic In pelDark puIDits

IL was fundamental When yet In his
tWenties Lincoln laid down the prin-
ciple' that every citizen must obey the
laws, even bad laws, until they were
repealed.
SO, hating slavery as strongly as
Phillips or Garrison, he stood for pro-
tecting it within its constitutionally
guaranteed boundaries until military
necessity in the preservation of the
Union gave him the right to emancipate
a race.
S Lincoln's patriotism made of him
a deliverer. He was more than the
great emancipator. His whole object
Was the preservation of the Union, He
believed that the cause of civil and re-
ligious liberty would be set back CEN
turtles by the disruption of our Union.
He held that tyranny would rear
its head in all lands by the defeat of
the government of, for and by the peo-
pie. His victory. made possible by
loyal hearts and swords, has given 20
us today the strongest and best gov
eminent in the world. Because he was
a great heart and because he was a
deliverer, we love him above all other
of the sons of men"
The preacher closed with a glowing
tribute to Lincoln as a prophet of God.
showing how simple and sublime was
the great Presidents faith, and how in
all his deeds and words he stood for
Righteousness.
The next three Sunday evenings Dr..
Peach will preach on Lincoln's teach
ings concerning the sovereignty of God.
concerning prayer and concerning the
Holy Bible.
The star and Newark advertiser. [volume] (Newark, N.J.) 1908-1909, 1909-02-08
JERSEY VETERANS
FULL Of STORIES.
OF ABE LINCOLN
Many of the G. A. r. Had Per-
sonal Meetings With
the Martyr.

Many OLD Newark and Essex county
veterans of the Civil War saw Abra.
ham Lincoln, the first martyr Presi-
dent, on horse back at army reviews
before or after a big battle. and a
few had the honor of being admitted
to the old White House, where he shook
hands and said kind words to them. es-
pecially If they were very young. as a
great many Of the soldier boys in the
New Jersey regiments were. At least
two Newark women had an interview
with Mr.. Lincoln in the White House.
pleading for a son and brother. and
We're given a reprieve for the soldier
boy, but the reprieve came too late.
David d. Keefe, an enthusiastic
Grand Army man, enlisted in the Sew
enth Regiment, New Jersey mi
when he was in his teens. He was
badly wounded in one arm at n of
the battles at Petersburg, and after his
wound was dressed on the field he was
sent to Washington to n of the hospi-
tals In that city. When he was per-
mitted to go out of doors he resolv-
GU W Call at lue mite House and, if
possible, see the President. His arm
was in a sling and this and his youth
gained him admission to the building,
and the room in which the tall. gaunt
and homely Lincoln was receiving Off
GERS and %privates, shaking hands and
addressing kind words to each.
when my turn came to meet the
President said Mr.. Keefe. 81 was
nervous and didn't know what to say
or do, for I was only a boy then. under
twenty years Of age. Suddenly a large
and strong hand seized my well hand
in a strong grip, a grip that told me
there was a great deal of feeling in it,
probably because my arm was in a
sling. for I had heard that Mr.. Lincoln
had great sympathy and admiration for
soldier boys who had been wounded in
battle in defense of our Union.
Looking up / saw above me a rugged
face with high cheek bones. a sad and
troubled face, but the black eyes had a
great deal of human sympathy in
them, and his voice was low and kind
ly. He asked my age, what regiment
/ was in. where I had been wounded,
what hospital l was treated in, and ifI
was we'll cared for there. | stammered
my replies to his questions at first. for
prominent men were in the room, and
The star and Newark advertiser. [volume] (Newark, N.J.) 1908-1909, 1909-02-08

at the library, shall form the nucleus
of a collection for the proposed
museum.
An opinion on the feasibility of the
plan was requested recently from Sir
Caspar Purdon Clarke, director of the
Metropolitan Museum of Art. He
visited this city and inspected the
Rockwell collection. In a report TO the
city librarian he says:
IF you decide that it is wise to pur-
chase this collection of art objects. we
suggest an organization similar to that
of the Metropolitan Museum of Art,
This organization would be Independent
of the board of trustees of the library.
Some Of the officials of the city should
be ex-officio members Of the board Of
directors. The art museum board couid
make arrangements With the trustees