The Republican. [volume] (Oakland, Md.) 1877-current, 1909-12-30
PROFITABLE ADVERTISING
Benefits TO Be Derived from Use of
Opera House Curtains, Etc.


ed to trees, ETC., which are still to
be seen, and some bear the marks.
of having been recently put up
Whether this form of advertising
is profitable we leave our mer-
chants to ponder. but ask that
they read the following from Arbor
State, published at Wymore,
Nebr.:
Having learned that a number
of the business firms of this city
have taken advertising space on
the new opera house stage curtain
at p'ices ranging from SIS to $50
per space the Arbor State is con-
strained to pen a few lines upon
the subject.
We hasten to congratulate these
merchants upon being able to ex-
plot their goods and business in
so fashionable a manner at so
nominal a cost. There certainly
can be no more valuable all adver-
ti5lng medium extant than the
theater curtain unless it is a race
course score card or railway time
table.
We had thought we were max
ing the Arbor State pretty valu-
able advertising medium, but
we guess we have not. True,
we have been laboring long hard.
Our whole family including the
pup, has been alert to catch all
the local news items, arrange them
in methodical order, and print
them in an accumulated form for
our readers and to make the paper
valuable for advertising purposes.
So dominant has been the desire
among the force to make the paper
a crediteble production each week
and to appropriate each shining
hour with that end in view that
the Office towel freely condescends
to timber up so we can wipe the
CRIME off our hands and features
with the least loss of time possible.
But It would appear from the liber-
al display of $50 ads that will or
nament the new opera house cur
tain that our efforts are to con-
Siderable extent amiss.
Then, again, we have our reason
ing faculties on One-sided.
Perhaps the merchants have it
all down pat when Mr.. So-and-so
goes to the eastern market for a
week to buy a new fall stock of
goods that the public will breath
lessly rush up the opera house
stairs and read about it on the new
curtain.
That when he paints the front
of his store building or puts in
some new shelving people will
tramp each others Corns getting
:, p the stats to read of the extern
we improvements on the new
opera house curtain.
Whenever any matters of a pub
lie nature or benefit to the town or
community come up which need
the impetus of publicity or editor
lal Endorsement, quite naturally
and to be sure, the masses will
rush up to the opera house and
read about it on the new curtain
When the mayor of the city is
to be "blowed up" for his mis-
deeds, or presented with bouquet
for difficult tasks faithfully and
honestly performed, let us all adj
journ and go to the opera house
and read about it on the new cur
tain.
When the household of some
estimable family of the Commun-
1ty has recently been visited by
the proverbial stork, don't make
a mistake; go up to the opera
house and read Of the important
event on the new curtain.
When the Early Breakfast" club
gives cooking demonstration out
at the palatial home of Mrs. Got
plenty, every mothers son will
grab his opera glasses and race to
the opera house and learn the de
tails of the occasion sandwiched
between those $50 ads.