Ottumwa tri-weekly courier. [volume] (Ottumwa, Iowa) 1903-1916, 1909-05-29
SHELDON GIVES
Great LECTURE
ON BUSINESS
Continued From Page -

the "boo." The remedy given for the
former is to count ten quietly If in
company and audibly if alone. For the
latter make yourself get up and dust.
The address in full follows:
MIR. Sheldon's Address.
have been reminded Of the words
of the modern philosopher who said:
1.-THE scientist tells us where we came
from; the philosopher tells US where
we are going to; but, thank heavens,
we are here now"
| assure you that am very glad in
deed to be with you tonight and l
thank you for the honor Of the invita-
ton to be with you.
am to have the honor of addressing
you tonight on the subject of The
Science of Modern Business Building"
The classifications of the Human Race
First Of all wish to invite your at
.tention to two classifications Of the
human race.
First, as to the stages of develop
ment in intelligence.
= The first of these is ignorance; the
second is knowledge; the third is
learning; and the fourth is wisdom.
Down at the bottom of the ladder of
success is the ignorant man. In the
early stages of racial development,
when the race as whole was in dark
ness of ignorance, even physical might
made right as far as trade relations
are concerned and the strongest phys
lcally prevailed.
Even when man has evolved from
ignorance into knowledge, mental
might seems to make right and the
strongest mentally prevails. In the Ro-
man law we find the doctrine of cav
eat emptor, which means, LET the
buyer beware"
A certain story illustrates this point.
A certain man had sold horse. The
man who bought the horse brought it
back a few days later and said: "Why
Bill, this horse is blind
And Bill said: II know it."
And then the man who had bought
the horse answered and said unto
Bill: why didn't you tell me so?.'
And Bill answered and'said unto the
fellow who had bought the horse:
We'll, | will tell you; the fellow got
him of didn't say anything about it.
and l thought he didn't want it men
tioned.s
The tactics of the horse trader are
by no means confined to horse trad
ers and horse trading. The doctrine of
caveat emptor let the buyer beware
still prevails to quite an extent
among men of ignorance and even
men of knowledge.
The next stage in the development
Of intelligence is learning, and learn
Ing is knowledge plus.
As long as ones knowledge is con-
fined to one particular line of bust
ness, the one possessing that knowl-
edge cannot be said to be man of
learning.
When ones knowledge broadens out
and includes an acquaintanceship with
history, science, religion, moral philos-
pphy and other lines of business than
his own, then the one in possession of
this breadth Of knowledge can be said
to be man of learning.
He doesn't need to be an expert in
each Of the many branches, but Meth
pr should he limit his knowledge too
much
Plenty of Room at Top.
Finally, the fourth stage in the evo-
luton Of intelligence is wisdom,
which you will remember Solomon
said is the principal thing.
Wisdom Is more the spiritual per-
ception of truth than truth arrived at
through the acquisition of facts and
through logical processes or the rea-
soning powers. Wisdom is more Of a
spiritual power; knowledge of the
purely intellectual
There is one other classification of
the race to which would invite your
attention, and that is from the view
point of efficiency.
First come the non-efficient, the in
different class.
They are the Idon't-care fellows, the
members of What's-the-use brigade.
They are generally running their eye
sight looking for more pay, forgetting
that If they would look for more work,
a higher degree of service, the more
pay would take care Of itself.
Just above this class stand the stu
dent class, those whose minds have
awakened and who have consciously
DR. unconsciously perceived the fact
that success of the kind worth while,
success of the kind which includes
health, long life, money and honor,
Is not matter Of luck or chance, but
that it is governed by eternal law.
They see that while methods in
business change, eternal law changes
not.
They are searchers after truth and
an understanding of eternal law. And
30 then they study men and books and
statistics and environment and things.
They are interested in their business,
no matter what 1t Is.
Just above this class stand the
adopts. The adept is an artist. and an
artist is one who is artistic in the do
ing of things. He is an expert in the
application of the knowledge which
ne has learned as student.
And finally, at the top stand the
masters, those who rule and who lead
IN the respective lines, those whose
lives express natural law without stud
led application of the law.
And the reason there is SO much
room at the top is because there are
30 few masters. And, no master ever
became a master until he was first an
adept. And no adept ever became an
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