The San Francisco call. [volume] (San Francisco [Calif.]) 1895-1913, 1909-08-11
BEAUTY CULTURE
IN REACH OF ALL
Feminine Attractiveness Can Be
Acquired at Nominal Cost
at Novel Clinic

II viii be easy for any girl 10 be
beautiful after this She may have
hey hair dressed dead swell her nails
may shine like glass and her face may
advertise the perfection OF the massage
treatment
Out n Market street beyond Fifth
a clinic has been opened in the interest
OF beauty culture and for a minimum
sum any woman may submit herself
10 the endesvors OF student beauty
culturis1-
Under the strict supervision or two
experts. classes have been formed 10
learn al that goes for the smoothing
out OF the rough places o. feminine
beauty.
Shampooing Is 10 cents. msnicuring
and curling hair The same price. and
scalp treatment and facial massage for
- cents.
Bleaching the hair is more expensive.
even II the student gets one side paler
than the other. and dyeiug your hair,
even II 81 comes out all streaked, viii
be 80 cents.
PRACTICE on STUDENTS
Do not imagine that the students are
permitted 10 impose their maiden e<-
forts on the customers because the
prices are small No. indeed, every
student must suffer for the general
good Il is the sacrifice OF the few
for the salvation Q. the many
Whsn you enter the classes you must
be prepared 10 have your front hair
Singed OF for awhile. your nails stub
By. sore and bleeding: and your skin
feeling IS though i were qualifying
for parchment You must be prac-
ticed upon
The first uneasy handling Of the
marcel waivers. the first unskiiiful deep
digging cut OF e hang nail. the right
and wrong way OF rubbing out or
rubbing IN wrinkles. all must nave
their first demonstration on the fellow
student.
Sometimes, when the classes are
deep in the initiating mysteries. there
are rebellious walls from the victims
Say, you hit the quick that time Go
easy will you That's my neck you
are pressing the irons on now" When
you SINCE hair you don't burn on more
than 4 yard" Massage don't mean
taking the skin or and SO On
SIX LESSONS SUFFICIENT
But the tsctfuI instTuctreSs keeps
the peace, and after about six lessons
the student meets the customer
Not only are the general public re-
ceived from 70 3 but il the evenings
from 70 10 o'clock
That is the tine set aside princi-
paIly. they tell you. for the girls in
stores and the stenogrsphers. who find
that they need more than home treat
ment 10 be perfectly grOomed-
Il the young woman al the ribbon
counter or the lass who TypeTriVes
your letters be particularly gaily mar
ceued o. has especially dsintily pol
ished finger tips. you may suspect her
OF receiving treatment al the hands OF
the amateur-p professionals ont in Mar
kst street
SATURDAY AFTERNOON TRADE
The Saturday afternoon trade is
large also. and frequently customers
must be turned away.
Success has crowned the efforts Of
the new clinic. which is the first OF its
kind here Men have had their barber
college. doctors have permitted their
students 70 practice on the ills OF hu-
nenfty IN this wise dentists have done
the same but beauty culture is dis
serniuated free OF chsrge-or practf-
czIIy so-tor the first time. and the
result is awaited with keen interest