The Glenwood post., 1909-02-06

center is dead because the men in bus
mess treat the editor of the newspaper
as an object of charity. This is wrong.
The local newspaper is the greatest
thing in the community. 1t should be
supported. 1t should be read and pat
ronized. The merchants who think
they are clever and smart when they
slip one over on the local paper make
big mistake Every dollar you take
away from the local newspaper in
schemes and knocks hunts the town.
1t hurts business, and most of all it
hurts the merchants who indulge in it.
Whatever else you merchants do,
oatronize your home newspaper. Dom
ell them that it has small circula-
tion. Don't tell me that you reach ten
lines as many people with less ex-
pense using circulars. Don't spring
any of those time worn gags on me at
ALL Sop standing in your own light.
Get behind that local paper and push
It for all you are worth-push it up
grade to a position where it ought to
be, and as sure as you are alive you
will push your own business up with it
.o point where you never dreamed
of before.
; When a man tells me that he reaches
more people and gets better results
from his circulars / know that he is
!ecieving himself and telling me what
can prove to be untrue. A news
PAPER in .he community is read by
he people. They learn to watch and
ook for it, and when they get it every
nember of the family wants his turn
cad. If the merchants of commun-
ty will educate the people to look in
he newspaper for their announcements
more and more people will read the
newspaper and greater will be the re-
turns. If the local newspaper has a
small circulation, it is the fault of the
| merchants. Suppose you do get re-
suits from dodgers, that is because you
have educated the people to depend on
dodgers, and it does not prove that
| newspaper advertising will not pay
It proves that YOU have missed good
opportunity and have wasted lot of
time and money educating people to
| wrong idea, and it is up to you to get
busy and change your tactics. When
man tells me he gets his circulars
printed and distributed for less ex-
oense and with greater returns than
the newspaper produces, I figure that
he is robbing printer somewhere, for
f II printer makes decent profit, he
must charge price. In addition, pos
| tage stamps cost money and Uncle Sam
gives no discounts. When stamps are
sed for sending out circulars, they re-
resent big investment. If deliv-
red by boys, only about % per cent
ever get delivered at all-and it costs
money to hire boys. AS to relative
and comparative returns is no
| comparison. 1t doesn't prove thing
| if You advertise once or twice in a
! newspaper and do not get the results
shat your circulars brought. Remem-
Der, you cannot get the people to grasp
an idea in thirty minutes when you
| have been for thirty months educating
| hem to circulars. If you will give the
'ocal paper half as good tryout as
you gave your circulars, you will get
| bigger and better returns all around.
Cut out this circular business. Cut
out this knocking. Hook up with the
,ditor and make him the biggest man
n the community. He ought to be,
and / tell you that he will pay you
back five dollars for every one you
spend with him. 1 do not publish
ocal paper, but promise if ever uo
there will be something doing.
l make these statements rs result
of careful investigation and an exact
knowledge, and l can sit down with
-ou in your store, in the hotel or in
our home, and prove that every word
say is true, and when I get through
he hardest headed old knocker in the
rowd, who has done his best to nail
own the coffin lid on the local editor,
will say:
"By George, old man, you re right. -
Maybe he won't say it out loud to
ne, but he will say it in his heart,
md will be able to tell by his sub
iued manner when I ge. through that
know it, too.