Gilpin observer., 1909-09-30

0NNhNAOON Il 1N&.
The Greatest Automobile Value
the World Has Ever Seen
HERE'S THE ANNOUNCEMENT
I,. for which the world of Automobilia has been
waiting so MISUNDERSTANDING dreading
cording the individual a buyer seller
of motor
WE HAD INTENDED KEEPING SILENT
about this for few weeks yet-until other
makers had had their say-until they had all
sprung their sensations"
BUT UTTHEMAGNTTUDEo OF OUR PREPARATIONS
the purchase of several factories by Stude-
baker interests represented by the EMF Com
pany of Detroit set trade tongues a-waggng and
information as to the car that to be produced
on such a tremendous scale began to leak out.
DEALERS. ANXIOUS TO GET THE WINNING LINE
began to inquire as to the Studebaker plans for
rally. they did not want to tie up with any other
com concern @ If studebakers were to have the great
the Victorious.
CUSTOMERS EvERYwHERE WROTE
in this vein: IF Studebakers going to build
runabout don't want to buy until l have
seen it." Thousands of these writers have dealt
with this old house for years-some Of them
bought vehicle anywhere else. To
them the studebaker justly adds to the
intrinsic value of any car.
IN VIEW OF THIS ANXIETY
on the part of our friends we decided It would
be unjust to dealers and prospective buyers to
which will supplement those other two incom.
gar5ee models sgde6akerearford sd 40" and
so THE CAT IS OUT
Read the specifications briefly given below. Con-
slider the source of this is cars origin Then COM
pare it with other Sensations recently
nounced-and see if you don't think they were
false alarms
Observation-Disclosures "2o"
is the name of the car. and the title
lected because it believed that that alone
would be the strongest guarantee Of its quality
to any one at all familiar with the history and
the personnel Of the automobile industry.
STUDEBAKERS STAND SPONSOR
for the Productive entire output will be
marketed through this organization. That is
quality throughout-st could not af.
ford to lend their and reputation based
on So years of upright dealing to any but an
FLANDERS WILL MANUFACTURE
this product What could we say here that
would add to his fame manufacturer? His
has been the most wonderful record in this Won
derful business. 1t has been a succession of
feas in production that had heretofore been
other ,;ns makers now
such instantaneous success and now stands
the most popular car on the market. was sufi-
cient to establish Flanders for all time.
JAMES HEASLETT DESIGNED
the Studebaker Flanders "2o-an engineer who
up to the time he undertook this commission
had set his hand nor his talent to the de-
signing Of any but high priced cars. Several
OF the best known enanated from his brain. He
designed the original Studebaker chassis-the
from which have evolved all later models
HeaSlett cheap Work
in the sense that the term is generally used He
simplifes and he knows how to design parts
to manufacture to the best advantage-there he
is unsurpassed by any.
$4,000 ST "2Os"wILL BE BUILT IN 1910
We realize that these figures will be almost in
credible to persons unfamiliar with the
sources of Studebakers and the ability Of Flan
ders. It is a simple statement of fact That the
and not young and inexperienced concern
stands back of the statement ought to give
1t par value. We know it will
THIS QUANTITY WAS NECESSARY
1t would be impossible to produce of this
size and quality at the price IL made in smaller
quantities. The tremendous overhead" expense
Of equipment and distribution would. II saddled
onto lesser number Of cars make it necessary
to add 25 to so per cent. to the price. We can
not build much better than others do for
the money in lots of 5000 to 5000. But by dis.
tributing the overhead over 25, 900 cars We have
been able to set the price at $780,
COMPARE THIS CAR WITH OTHERS
listed at 500 to $500 more. Add a magnetic to
those not so eQupped-we believe no automo-
bile is complete without a first class magnetic
and you will find that aside from the difference
In price. there Is no comparison In value. We
didn't intend there should be.
THIS IS A FULL GROWN, MANS SIZE
magnetic equipped, four cylinder car-not four
cylinder toy onelung makeshift
WE HAVE HAD 1T IN MIND SEVERAL YEARS
under way several months-simply waited until
plans could be matured for its proper manufac-
ture and distribution. No concern would dare
attempt task SO large this until proper ma.
chinery not only for making but for marketing
the product had been perfected and installed.
That time has arrived.
THE DEMAND is ALREADY THERE
this we know 1t only remained to perfect an
organization to properly take care OF 1t and
to extend to buyers that uniform courtesy and
prompt attention that have made Studebakers
famous-and prosperous. Did you notice
that Studebaker representative. wherever you
find him. breathes the spirit of the whole or
gQnizatiOn-is q OF beacon safety all