The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1909-12-05
Price OF EMF ''3O'
Will Not Be Increased
Before February First

LEST THE PUBLIC TAKE TOO SERIOUSLY the re-
ports diligently circulated by esteemed conlPe4t0[S
and swamp with orders for immediate delivery OF I'm
Ego" cars advisable make definite state
ment subect-thereby adopting different
from that of other who have raised the price
their cars without giving prospective buyers que Ao
IT MAY BE WELL TO EXPLAIN at the outset the cor
y; -, it;on 70 do this bont injury to ourselves
while others are, for that wall be obvious just as
anxious to keep to themselves some things they kn0"
DURING THE PAST SIXTY DAYS prices of several
makes of have been increased $50 to $500 over prey
ouy advertised prices Some OF these have been publicly
announced-nore have It's rather difficult situation
to handle and of them don't know just how to DO IT
without admitting deplorabe lack OF foresight or hfneo
financial backing
WE ARE NOT CRITICIsING those makers who have
price of their carsn they had no
less organization facites-set their price and
ours-and simply couldn't, that's all
OUR FACILITIES ARE NOT EQUALED by any others
places car in the hands of the user for about
it other makers to make the transfer from factory
to ultimate user.
IT'S RATHER SURPRISING. BY THE WAY. that
just when predicting lower prices for
automobiles 10! they go Fact is there was no tou9
situation Based their predictions the
fact that EMF30 had set pace and OF course others
follow it. Well you can't follow, you know unless
you have just fast copveyance-that is, you may
follow, but you can't keep
THAT'S WHATS HAPPENING NOW to most of them.
It will bapnen to morebetter bear that in mind before buy
reputation than Studebakers, which goes with EF3O
YOU know when the concern that assembled your car
more. But we are anticipating
THERE ARE SEVERAL REASONS for the increase of
prices and, you will be able to apply your udg-
the matter, we'll tell you the important
of which may even force about February 1st to
add 800 to the price OF Studebaker-E-M-F-"3O."
FIRST: THERE'S BIGGER SHORTAGE of autonlo-
bies of all kinds nis year than before Last years
shortage nothing by comparison. And every day
it grows greater. Perhaps you haven't noticed it yet
with any reputation back of it. and as sensible business
you'll hardly consider any other.
COULD YOU READ OUR CORRESPONDENCE of the
last neutrality-suspicious. from thousand
anxious handle the Studebaker line you'd appre-
ciate that there exists today condition almost
more acute daily.
WON'T BE ONE CAR FOR EVERY FOUR prospective
buyers That's the estimate of the best nformed-its
estimate also since General Manager Fames'
finished during which $4,000 miles and visited
important centre in every in the Union Con-
dition unprecedented.
SHORTAGE ALONE WOULD BE SUFFICIENT grounds
for increasing the price of like ENF"8O"-ony it
o0S hat. IN so WITH our p4S On the same gT0gnds we
the rs-always has been four times great demand
supply for this But entire plan based guam
tty production of a quality with margin so small as
to place the price where it will create its quantity
SECOND REASON IS MORE uMPORTANr-in brief as
follows Eight-tenths of the automoHiIes ,t IN this
country what known in the trade assembled
cars That IS say the various parts motor
frame, ales, bodies
III small machine shops all the country and assembled
by the concern whose nameplate appears the
Only investment the sOcalled manufacturer" big
assembling buildng-Or shed He pull Of the
automobile business short notice Cream with
him and-wel, where the buyers OF his get
the unanswerable question.
DEMAND FOR PARTS" EXCEEDS SUPPLY several
times AS a result these 'assembers" have for
months been bidding against each parts.
Think OF that-and trying the compete
bCln to hanna
is TO predict.
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