The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1909-11-18

| The foreign way.
I'd ruther hev
| A pick'rel sweet.
| An not a bomb
Fall at my feet.
| I'd ruther hold
| My rod an reel
I Than turn an twist
An auto wheel
I'd ruther fish
All day. by gum.
| That's fishin' some.
| Boston Herald.
How Carnegie and Hill Made Millions.
Andrew Carnegie and James ]. Hill
have probably made more money by
! skillfu1 advertising than any other men
in America. In the line of shrewd adj
vertising, as well as in knowing how lo
accumulate millions, they are experts
of the highest order. For years Mi.
Carnegie kept himself and the Carnegie
company before the public so
effectuaIly that the American peo-
pie believed that by all odds
his concern was far and away
| few knew that at the time the Steel
| Corporation was formed another iron
| and steel company in Pittsburg had an
| output almost as great as Carnegie's.
| company, but 1t didn't know about
others.
| Carnegie capitalized his reputation
| and sold to the Steel Corporation for
| two or three hundred million dollars
more than he could have made had he
not for years known and practiced the
art of the widest possible publicity
The Steel Corporations issue of securi-
ties. based in part on the ownership of
the Carnegie plant had less water than
i many have supposed. 1t was merely
| the turning. into securities of the ire
mendous asset of the world wide repu-
tation of the Carnegie company. and
Mr.. Carnegie thus capitalized and sold
| for some hundreds of millions the pub
| Lefty work which he had carried on for
| years. This was equaIed only by Mr.
James ]. Hill when he was getting
ready to sell his iron ore properties in
| the Lake region. For everal years Mr.
Hin never lost an opportunity to keep
before the public the increasing value
| of iron ore and the vast quantity
| which he owned in the Lake region.
There were many suggestions of the
fact that these could not be duplicat-
ed at any price and that they would
| be very cheap at a dollar ton in the
ground, as they might furnish the
| basis for some independent steel COM
pany. Nobody knew very much about
these properties, but the public final
| ly came to believe that they were al
most necessary to the existence of the
Steel Corporation. When the Steel
Corporation decided to make the pur-
chase of these properties on the basis
, of about 81 per ton in the ground,
| thus assuming an obligation of prob
ably $500. 100000, it was regarded as
| a master stroke by the general pub
lie, who knew nothing in the world
about ores or about these particular
ore properties. Like Carnegie, Mr..
Hill had capitalized his publicity work
to the extent of several hundred mil
/ lion dollars. The Steel Corporation
could never have been f1oated with
out taking in the Carnegie plant, not
! SO much because of its magnitude as
because of the reputation won by Car
negie's magnificent publicity campaign
running over many years. The Steel
Corporation could never have met
public approval in paying such price
for the Hill ore properties if Hill
hadn't made the public, by the most
skillful work, believe that they were
really essential to its welfare.
! And SO, after all, the great fortunes
| of Carnegie and Hill are largely due
to the advertising which made pos
| sible the capitalization of the public
| sentiment that they had created about
their own enterprises. The creation
of such public sentiment Of such wide
spread knowledge about any section
or any business is one of its assets Of
ten more important than the natural
| resources of the country or the i'm
mediate direct results that follow a
broad advertising campaign.-Manu-
| facturers' Record.
| Osawatomie and Pottawatomie.
The spelling of the two words Osa-
watomie and Pottawatomie causes
considerable confusion in this day:
but that is the way maps have them
now. and that, of course, makes
them official"
Osawatomie. famed in Kansas his
| tory. is located between the Usage
river and the Pottawatomie. It is
| named from these streams. In the
used in its spelling, but the impropri-
! ETY. of their use was shown and point
ed out by the school teachers by
simply explaining the words deriva-
| ton.
The name of Pottawatomie, though,
| had about ten different spellings, ac-
cording to an old settler of that COM
munity. 1.-THE tribe of Indians" he
said, left the state and did not leave
| us the correct spelling of the word.
| So we people along the creek finally
| got together and decided to spell the
word the shortest was possible-Pot-
a-wat-o-mie. Now they are using two
is on the maps, and I guess that is
| the way to spell it now. We spelled
| 1t the shortest way, and have often
| thought that we were the original
| simplified spoilers. kansas City
Journal.
Explaining an Excuse
An Atlanta merchant has frequent
occasion to rebuke Ike, his darky por-
ter for tardi IS in reporting for duty
in the morning. Ike is always ready
with a more or less ingenious excuse
you're two hours late. Ike ex-
claimed the employer one morning.
"This sort of thing must stop! other