davidaulloa/AmericanStories huggingface dataset:
BoletiÌn mercantil de Puerto Rico. (San Juan, P.R.) 18??-1918, 1909-10-20
-(34)-

yenir. No trabajaria aqu 81 tuviese mas nombre.
es fantasma, Polly de huesos y. la
jer que necesito
Polly hizo esfuerzo para serenarse continue pre-
senciando el drama que concuyo tragicamente mi
conclusion la que la NAL aconseada esposa mora
los pies de marido perdonada por este. Daphne St.
Ives desempen6 pare la perfection, hacienda derra
lagrmas la mayoria de los espectadores fascinan
do Polly Sherrit hasta Ell extreme que cas desmay6
de excitacon terror; ago semejane habla ocurrdo
vida amos ante e drama su historia de la fafta
de una mujer la TRACTION de un hombre Ia vovi6
pasado que luchaba por ovidar.
No. no quiero verla mas, Dick-dijo cuando su mari
do propuso quedarse la pieza cmca tanto que
el salia fumarse cgarro segdn costumbre de
todo casado que lleva muer al teatro-Vamonos
iOjala no hubese salido
NO estamos conformes-expusO Dick-Creo que al
go puee hacerse de provecho tratare de todos moos
Saeron sendo seguido ejemplO por casi todo e pd
bco POGO gustoso de echar perder e sabor del drama
miss st. Ives camerino. felicitada fehc
taba 81 msma por el trunfQ alcanzado hacienda cas
Hos ell ars sobre los futures honores de profession
Era muje respendida, actriz con hermosos CO.
toda la plentiful de su beleza Por aspec
parecia extranjera de cabelera pero
su tez era tan blanca el de cuaquera ruba ca
saba dvinamente e rico lusoso trae que haba es-
cogdequiza demasiado costoso Ia situacion de la
protagonista-pero los empresarios del Minerva te-
BoletiÌn mercantil de Puerto Rico. (San Juan, P.R.) 18??-1918, 1909-10-20
cAPrTuLO v

No seas Iees Polly-fue La respuesta de Dick She
rrt wnier,-rec6brate! La gente mira. iva
mos!
No puedo remcdarlo, Dick, estoy asustada
-iTonterst
-Quizas. spero que ser& ESQ.,
No 10 ss we're de saberlo; sabre quien mujer
-lOh, no. DickHreplic6 Polly.-Yo quiero volver
4 verla natural. algo extraho.
-iMuy raroEmurmurd Dick casi para 81 mismo:-
Quisiera saber.
-iSaber que, Dick3
-Quien es 81. pero va habaremos de este otro ra
to, Polly; primero quero pensar yer de enterarme
-sC6me, Dick?
-Haciendola el 81 encuentro otro medic Oh,
hagas Polly comprenders que es una bro
ma te fantasas la cabeza 81 me corTer
detras de esa MISS como llama. iSt Ivesa Quiero
saber quen Is, onde vve todo 10 que me pueda con-
BoletiÌn mercantil de Puerto Rico. (San Juan, P.R.) 18??-1918, 1909-10-20
Gran estab|eclmIenh bhgId6co de R, Colorado

Ell meor establecmiento fotografco de las Anla Toda
clase de rabajos fotografcos los meoes maeriaes
Grandes alleres la fabrication de pefculas Cine
matografcas.
Venta alauiler de aparatos pelictlas toda clase
de maeriaes accessories para Cnemat6graos Vstas has
Posvos anuncos de toda case de industras
retratos de los anunciantes.
Grandes existencas de nos dorados coores
Por mo vapor han ecibdo verdaderas precosdades
este ramo
Esta la primera nca one dedica la fabrication
de peculas Cipematoghcas dara pronto las
prmeras peiculas fabricadas en- Puerto Rico.
Escriba pidendo informes contestant dandole
tos detales puedan nteresarle.
DIRECTION: Apartado 184-Telefono IT,
TELEGRAPH cable:-G0l0radO.
BoletiÌn mercantil de Puerto Rico. (San Juan, P.R.) 18??-1918, 1909-10-20
Mas nOticiaR

ESta manana sc han visto en- la Cor
te de Distrito, secci6n segunda, los
jr1cios crimnales contra Sergio Agli-
Lar, por hurto mayor, Ceferino Medi--
ma por atentado y Miguel Ramos, por
daito contra La moral p1blica.
Actualmente Sc encuentra vacante
una escuela rural en- Culebra. Ell macs
tro recibira 40 dollars mensuales.
En- la mayoria de Las municipalities
des de la isla hay escuelas rurales va
cantes. Los que deseen desempeharlas
deben remitir slls sOlicitudes a lasA
Juntas Escolares de la municipalidad
en- que quieran enseIar
Aver conferenciaron con ell goberna,
dor INFERNO los seiiores Dexter y
Gromer, comisionados de instruction y
de tesoreria, respectivamente
Ha sido nombradO interinamente Off
cial de Sanidad de Bayam6n, ell doctor
Amadeo.
Han sido concedidos seis meses de-
icencia al doctor Fernandez Mater,
Official de Sanidad de Bayam6n.
Han contraido matrimonio EN- Porce
ell joven don Rafael Torres, con la be-
la se1orita Praxedes Canet.
Por el departamento de Prisiones sc
han remitido al alcaide de la carcef
dc Ponce los cargos formulados con-
ira Ell cabo de aquel penal Jose A.
Aponte.
Han ingresado en- ea servicio del hos
pital 0Asilo de Damasn de Ponce, cua--
tro hermanas de la Carload.
L1BROs DE MIsA CARTERAS
En- ell ''BoLETIN MERcANT1L"
Aver ingreso en- ell hospital, en- Pom
ce, Maria @Cana4es, quien fue ag1edida
barbaramente por Cecilia Mercado.
La policia arresto a la agresora, in
gresando en- La carcel.
Sc encuentra enfermo en- Ponce, ulf
hijo de nuestro amigo don Simon Mo-
ret Gallart, a1caide de aquella ciudad.
Hacemos votos por su restablecimieKn
to.
Ha estaho en- esta ciudad, en- asuuf--
tos de servicio, el jefe de policia de
primera clase seiior Francisco Cabre-
Ira.
Parece que por el Comisionado de-
instruction Sc abrira una investiga--
ci0u contra Ia pro&esora que en- Ca
ta6o, estrope6 q La nina Julia Tueao.
Sc asegura que EN- b1,eve sera supQi
mida la estaci6n del TELEGRAPH en- Que
bradillas, por no dar ningln regulta--
DO. :.
CoRTAPLUMAs ROGER"
BoletiÌn mercantil de Puerto Rico. (San Juan, P.R.) 18??-1918, 1909-10-20

Tenemos de papar
especial Opa
ria Relojeria
Este Deparmen h sido equpdo la altura
jero los servicos de Optco graduado.
facdad
personal
pcos Und
bajo del todo garanzado
sea,e ell termino de
p Bouret Hustle Principal San Jua.
BoletiÌn mercantil de Puerto Rico. (San Juan, P.R.) 18??-1918, 1909-10-20

Sc asegura que el scilor Julio CAL
vez OteO, actuslmente empleado en-
ei Consolidate, sera nonnbrado jcfe del
Asiao de Gegos. ST por acaso Sc CON-
'firma dicho nombramiento, que no se.
cree probable, habra gran oposici6n EN-
el mismo C0mite Central Umomista.
BoletiÌn mercantil de Puerto Rico. (San Juan, P.R.) 18??-1918, 1909-10-20
C0RTAPLUMAS ROGER"
En- ell "BOLETIN MERCANTILE"

En- Guayama. han empezado va las
obras de Ia nueva plaza del mercado
que Sc construye EN- dicho pueblo. Ell
pueblo por dicho motive, esta de en-
hora huena.
BoletiÌn mercantil de Puerto Rico. (San Juan, P.R.) 18??-1918, 1909-10-20

Ha estado en- esta ciudad, en- as,un--
tos de servicio, el jefe de policia de
primera clase seiior Francisco Cabre--
ra.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1909-06-17
HOW TO DEAL WITH WOMEN BY
MAIL.

It is really much easier to do bust
ness with men by letter than with
women, since women cannot be forced
by argument. They care little for the
general appeal, unless there is some
thing in a letter or circular that hits
their fancy.
Dainty note-paper, up.to-date style
in letter writing, or the semi-social
style, and good paper and printing for
circulars, make much more impression
on women than on men.
A woman likes to be written to In
the confidential tone, to be given in
side tips, and special bargains and
prices. That which is especially adj
dressed to her and made strictly per-
sonal always appeals. Yet any intru'
sion of the personality Of the writer
is likely to be offensive.
First impressions always count
most. If you tell woman Of some
thing she wants, and 1t appeals 10 her
at the first glance, you probably have
won her. II she is repealed at the
first glance, in most cases you have
lost her.
The style that women like Is light,
pleasant, scrupulously courteous one,
devoid Of heavy argument or any eff.
fort to compel or force. Women may
be lured or cajoled, but they can sell
dom be driven.
Above all, woman wants to see
the thing. She can seldom conceive
in her mind of thing that is merely
described in words. She wants sam
pies, pictures, realities. She wants
facsimile testimonials from her own
sex, with pictures Of the writer's and
their detailed personal history.
The brief, condensed business letter
seldom pleases a woman. She wants
to know all about the thing, 1t irri.
tates her to be forced to guess, much
as she may herself indulge in making
others guess. Women like to be talked
into a thing, but not by arguments;
rather by pleasantly-stated details.
confidential offers, and gifts and
favors OF various kinds. Enormous
businesses among women are built up
solely on premiums, and the premiums
are worth many times what the goods
actually cost. This hardly seems
legitimate, but the use of premiums
and gifts as an aid to merchandising
is we'll established and fully recog'
nized.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1909-06-17
WRITING FOR THE MAN WHO
MERELY CHANCES.

Many q fine argument would con-
vince the reader If only the reader
would read 1t. But he doesn't. He
looks at q circular letter and sees long,
solid paragraphs, and thinks he hasn't
time to read It. So he throws 1t In
the wastebasket without knowing
even what 1t is about.
The very essence Of good sales
letter is that It shall look attractive
and get itself read. It must therefore
be artfully planned to catch the at
tention at the first glance, and skill
fully lead the reader from point to
point.
The printed headline, in large black
type, the first thing to catch the eye,
should be condensed summary Of the
argument OF the letter, as, in case OF
a real-estate lot sale, big Bargains in
Lots" and perhaps below that In
slightly smaller type, 81 down, 81 q
week."
In letters there are three ways OF
bringing out important facts for the
man who chances. The first is, putting
the fact in a paragraph by itself. This
Is about the strongest mode OF en-
phasis. One sentence may even be
divided into several paragraphs, each
important phrase or clause being en-
phasized by being put in a paragraph
by itself.
The other two ways are underscor-
ing and capitalizing. All three meth
DDS should be used, and the writer
should carefully avoid overworking
any one OF them. Most amateurs over
do good thing.
In conversation We lay stress on ad'
iectives, since we already have the at
tention in most cases, and underscor-
ing adjectives or general claims means
nothing to the man who merely
glances and takes in only the promi-
nent sentences or phrases. 1t Is there
fore necessary to understand that
FACTS MUST BE EMPHASIZED IN
LETTERS, each emphasized phrase
or sentence must convey its meaning
completely in itself, SO that the man
who glances may get the whole story
simply by looking over the letter head
ing, the very short and easy para
graphs, and the UNDERSIGNED and capi'
talized words and phrases. These take
the place of black-letter headlines In
type, and should be artfully selected
and arranged to lead the glancing
reader into a careful and thorough
reading of the letter. Very few read
ers will go through an entire argu'
ment unless led on from point to
nOint.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1909-06-17
HOW A sTENoeRAPHER CAN EARN
MORE SALARY.

The first requirement Of good let
ter is that 1t shall be written neatly
on the typewriter, the words spelled
correctly, and the punctuation such as
to make the meaning clear. These
things depend on the stenographer and
any stenographer who combines speed
with accuracy is worth considerably
higher salary than the average.
Every stenographer ought to study
neatness first Of all. That Is primarily
having the machine always in good or
der, the ribbon fresh, and good
eraser at hand. But there is some
thing more than that-the proportion
Of the page and the placing of the
lines. A wide margin always looks
rich and liberal, but II the page Is long
and solid, a very wide margin looks
out OF proportion. A letter should
come as near as possible being In
the center Of the page and expanding
equally in every direction, the margin
being nicely proportioned to the size
Of the letter.
Any stenographer who will have
dictionary and a notebook always at
hand can be a faultless speller. Doubt
full words should be looked up always,
whatever the haste, and then written
in the notebook, under the proper let
ter of the alphabet, and reference
made to the notebook when the word
occurs again. This will impress the
memory more deeply. All the words
in the notebook should be studied
over, from time to time to fix them In
mind. Very soon even poor speller
will master the few words that really
give trouble.
have but one general rule for good
punctuation-use punctuation marks
only to make the meaning clear, just
as you would q word. Inserting a
comma, for example, because you
fancy some rule requires It leads to
all kinds of errors and confusion. The
important thing to master is the value
or meaning Of each punctuation mark
az o means Of expressing the thought,
But the most important service q
stenographer can perform is to ex'
press the intended meaning accurate
Il. How many stenographers put in
some fool word and say: II thought
that's what you said" The great
rule should be, ALWAYS USE COM
MON SENSE, AND MAKE SENSE
The president Of the international
Stock Company and 500 other bust
ness men who were asked said any
clerk or stspOgrapheF who would learn
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1909-06-17
HOW TO TREAT THE REASON.
ABLE CUSTOMER.

There is every reason to suppose
that in the average business house
the good, steady, reasonable customer
is very much neglected.
He sends in his order by mail, and
It is not acknowledged in any way.
In due course no doubt the order Is
filled and bill rendered. This is the
only intimation he receives Of the ap-
probation of the firm he favors.
II he does not inquire sharply after
prices, or does not refer directly to a
special offer that is current, some
clerk bills him at the highest regular
prices.
He ceases to send in his orders, and
for a year or more no one takes the
slightest notice of his dropping out.
Then the manager looks over the
books and wonders why various &C
counts have been closed, and has a
circular letter sent out saying, I'VE
haven't had any orders from you for a
long time. What is the matter? We
want to fill your orders now the same
as we did before"
OF course It is not possible for the
head Of the house to dictate a per-
sonal letter to every old customer who
sends in an order, but he can provide
a system which will serve the same
purpose.
A polite and appreciative form let
ter, not printed but written on the
typewriter, should be mailed imme-
diately on receipt Of an order. This
saves doubt, possible error, and &C.
casiOn for misunderstanding, and
makes the old customer, who is one
of the most valuable assets OF the
business, the personification Of its
good will' and in many cases the
only asset a business hast makes
him feel that he is receiving some
personal attention and that his orders
are appreciated.
Whenever any special offer is being
made, the old customer should be
notified first, in a brief and friendly
personal letter. II anything Of special
value or merit comes into the house,
he should be told about 1t. The old
customer is the best customer, and
he ought to be treated best Of all In
stead Of worst of all.
Then II anything goes wrong, the
old customer who is good natured
should receive just as much courteous
attention, and just as many favors as
the man who grumbles and complains
most loudly. Unfortunately, the man
who kicks is about the only one who
gets anything. Especially is this true
in business done by letter. 1t should
be Just the other way round-the good
old customer should be treated best
Of al,
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1909-06-17
MAKING A CoMMoN.sENSE tx
PLANTATION.

my business is too technical to ex-
plain in a letter." says the business
man, or more likely the clerk who
writes the letters.
But would you go out and buy some
thing you didn't understand, or some
thing that didn't appeal to your conf
nonsense judgment?
OF course you wouldn't Here are
two dining room tables which look pre-
cisely alike. Both are weathered oak,
both are round, both seem to have the
same amount of wood in them. But
one sells for $40 and the other sells for
SIS. How can you expect any common
sense, hard-headed American citizen to
nay Ave dollars extra in money when
he can't see FIVE cents worth Of differ
ence?
You explain, well, the SIS table is
better quality. Anybody must know
there was some difference, or there
wouldn't be that difference In price"
But that Is childish, though you see 1t
in the sales letters Of thousands Of
conservative business houses. / my
self ask where the difference lies, and
find 1t very diflcult, even when l am
employed as an expert at high price,
to discover why anybody ought to pay
five dollars more for the one table
over the other.
Just see what a slight explanation
will do to make you or me or anybody
else buy the higher-priced table:
"You see, table tops are large ex-
panses of wood, and it is dlficult to
get them perfect. The tops Of the
cheaper tables are made out Of the av-
erage run Of the wood. Half Of the Ia
bles turned out will be found to have
defects Of one kind or another-little
rough, knotty places, sappy streaks, or
the like. The few tables that are
found to be perfect are taken out and
sold at a slightly higher price.
"Then the broad expanse Of large
table top is very likely to warp unless
the wood is perfectly seasoned. The
wood in the top of this SIS table was
seasoned for four years before 1t was
cut up for this table top, the wood for
the cheaper table was seasoned but
two years. and the top Of that cheaper
table is certain to warp more or less
within six months. The chances are
that within a year you will feel like
throwing that cheaper table out Of the
house or giving It away, while the
higher-priced table will be pleasure
60 you Is long as you live"
That common-sense explanation
would settle the matter 80 completely
that any further argument would be
useless. in the case Of a standard piece
Of furniture like table.
Copyright 100. by Joseph ?. RoWlsa9
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1909-06-17
THE ADVERTISING cATcHLINE IN
LETTERS.

The old idea of advertising was to
display the name Of the concern very
prominently at the head OF the adj
vertisement, to make the name famil-
lar to the public. Now advertising
starts with the need Of the customer,
indicating the service that is to be per-
formed, the pleasure that is offered, or
the utility that is to be supplied, such
as Artistic, Practical Houses" Guar
anteed Sox," Letters that Pull,
How to Avoid Paint Waste" Run
ming Water in Your Home" etc. The
rule is to begin with the interest OF
the reader and lead gradually to the
name OF the advertiser, putting the
name and address of the advertiser at
the end Of the advertisement instead
Of at the beginning.
While in ordinary correspondence,
the letterhead is expected to give the
name and address of the concern that
writes, because the first thing the man
who gets a letter wants to know is
from whom a letter comes, in advertis'
ing or circular letters obviously the
reader has no care for the person or
concern sending the letter, but might
be interested by the article to be Of
fered, or by some condensed phrase
arguing its practical utility or desir-
ability.
The advertising letter should there
fore be constructed like an advertise
ment, with a good advertising catch
line prominently displayed at the top,
the name of the firm being put in
smaller type where 1t will not stare
the reader in the face before he has
any possible interest in 1t. When we
open a letter we glance first at the
head, and we should be made to read
first that which is most likely to at
tract our attention and hold our inter
est until we at least get started on
the reading of the letter.
In many businesses 1t is desirable
to have a regular letterhead for or
binary correspondence, and an adver'
Using head for circular work. In other
lines the advertising head will serve
all purposes, while in some the old
style name head alone is possible.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1909-06-17

Pinkham'S Vegetable Compound MADE
me well woman and 1 have no more
backache. hope can help others by
telling them what Lydia E. Pinkham's
Vegetable Compound has done Tor
me."-MRs. EMMA IMsE, 1888 F1rstSts
Milwaukee, Wis.
The above is only one Of the thou
sands of grateful letters which are
constantly being received by the
Pinkham Medicine Company Of Lynn,
Mass, which prove beyond a doubt that
Lydia E. Pinkham's Vegetable Com
round, made from roots and herbs,
actually does cure these obstinate dis
eases of women after all other means
have failed, and that every such sui
ering woman owes it to herself to at
least give Lydia Z. Pinkham's Vegeta-
BILE Compound a trial before submit
ting to an operation, or giving up
hope of recovery.
Mrs. Pinkham, of Lynn, Mass,
invites all sick women to write
her for advice. She has guided
thousands to health and her
advice is free
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1909-06-17

Rev. DR.. Mcpherson may be right In
asserting that the man who fails to
pay his street car fare because the
conductor has overlooked him Is act
ing a lie, but there is another side to
the matter, as one passenger found
out when he tendereda fare that had
been missed and was privately called
down" by the conductor for the pro
ceeding. when you do that" the
latter said, you may be calling the at
tention of an inspector or spotter to
ny carelessness and win get me rep
ranepd. Don't DO II again"
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1909-06-17

A lemon famine is threatened. This
is not alarming, however. The fruit
has been too freely handed out Of late
to make its scarcity a subject of gen.
eral regret.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1909-06-17

A New York paper publishes an edi'
torial on "Why Girls Leave Home.
In the majority of cases they go be-
cause they are invited by young men
to do so.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1909-06-17

Diaz started in to be president Of
Mexico away back in 1877, and, with
the exception OF one intervening term,
has been president ever since. The
grand old man has made some history
during those years.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1909-06-17

It is not worth while to speculate
concerning those canals on Mars until
the astronomers have agreed among
themselves whether or not they really
are canals.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1909-06-17

No doubt, when some Chicago or
Wall street financier has perfected q
way to corner the oxygen in the at
mosphere we shall be permitted the
luxury Of protesting, al seRst.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1909-06-17

me q we'll woman,
and I would like to
tell thewhole
of it. / suffered
fromfemale trouble
and fearful painsin
my back. Ihad the
best doctors and
they all decided
that I had a tumor
in addition to my
female trouble, and
advised an opera
ton. Lydia e.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1909-06-17

While we are condemning the man
who rocks the boat, why not include
the nervous woman who trails her
hand In the water?
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1909-06-17

Down in Mexico tnere are some peo'
pie who do not want Diaz for president
again, but they take the precaution to
come north of the Rio Grande before
giving expression to their sentiments.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1909-06-17

It isn't going to be any easier for
gentleman leaving a banquet at 2 a.
m. to call for "tetrahedral kite" than
1t is for him to say that he wants q
"taxicah."
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1909-06-17

Premier ATQuith describes Edward
VII. as "a great national asset" Yes,
he is very popular with the masses,
and lives strictly up to the constitu'
tIonal principle that ''the king reigns
but does not govern"
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1909-06-17

A speedy and highly satisfactory
way to wreck an aeroplane seems to
be to send it up without an occupant.
We are making scientific progress,
locally, every day.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1909-06-17

Now that a fertilizer crust is being
organized, of course something ought
to be said about such an organization
probably being in bad odor-but let II
mass