The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1909-07-14

(By resolution adopted at the At
Ianta convention of the Southern
Commercial Secretaries Association,
dvertiSing mediums are divided into
two classes, A and B. Glass A in
cludes newspapers, periodicals, bill
boards, theatre programs, and the
official publications of commercial
bodies. All other advertising me-
diums are placed in class B, and it IS
recommended to the business men OF
the south that they give their patron
age to no class B advertising medium
unless it has been investigated and
approved by the local commercial
body or bodies. Through the courtesy
OF Secretary Waterman of the Cham
Der of Commerce, The Journal prints
the resolution adopted, with Mr.. Wa
terman's cOmments.)
Following is the text of the resOlu-
ton, drafted by Mr.. Irrelevant of New
Orleans, who, as advertising manager
of the Southern Pacific Railroad, had
a wide experience before he became
the executive head of the New Or
leans Progressive Union:
"A resolution intended to prevent
frauds and impositionS by causing
all new, untried and unknown gen
eral advertising and subscription
schemes to be investigated as to
their merits, and particularly as to
the reliability and good faith of
their promoters in carrying out
their agreements involved in such
schemes:
Resolved, That the Southern Com
meTcial Secretaries Association, in
convention at Atlanta. Ga, July and
8, 1909, do recommend to the various
commercial organizations of the south
the adoption of rules intended to pro-
tect their members from so-called
fake advertising, as follows:
"RUle-On and after - all ad-
vertising shall be known as and desig-
mated under two heads; i.e., class A
and class B.
Glass A-CIass A advertising shall
include advertising in all publications
entitled to the second class postal
privilege. such as newspapers daily
and weekly, magazines, periodicals,
and all publications of commercial!
bodies or their officers for use in the
work of such bodies.
Advertising in street cars.
advertising on public bill boards.
Advertising in theatre programs.
Glass B-CIass B advertising shall
include all other public advertising
secured by solicitation.
HAT " prevent anu lIupO-
sitiOn a committee of three, with the
president and secretary as ex-OfficiO
members, shall be appointed and
which shall be known as the commit
tee on advertising and subscription.
The functions of this committee
shall be TO Investigate and pass upon
all forms of Glass B advertising, and
all subscription propositions submitted
to said committee by any member OF
the organization.
The committee shall indicate its
approval or disapprOval of any Glass
B advertising by written certificate
signed by at least two members of
the committee and attested by the
secretary.
Every member of the organization
shall be served with a copy of this
resolution and requested to conform
to same, in the interest of himself
and the general public"
Result of Experience.
No one knows better than the sec
rotary of a commercial body the ne
cessity of wisdom in selecting adver-
Using mediums in order to prevent
waste Of money. 1t is only fair to
assume, from the experience of south
ern commercial secretaries, and nota-
bly, the experience of Mr.. TreZevant,
JnaJ the unanimous endorsement Dy
the convention of the resolution quot
ed above entities it to the most serious
consideration of the business men in
every southern community. 1t is my
privilege to recommend that the bust
ness men of Pensacola follow strictly
the advice contained in the resolution
cited.
The Climber of Commerce has a
committee on advertising,
and entertainment, to
which all advertising questions are
referred. The Merchants Association
should have a similar committee, and
it would be well if these two commit
tees met Jointly to investigate and
pass on any class B advertising me-
dunn offered the business men of Pen
sacOla.
Open to All.
No member of either body would be
prevented from using any advertising
medium he may want in the absence
Of the approval of the advertising
committees of the two local CONNER