The Morning examiner. [volume] (Ogden, Utah) 1904-1910, 1909-04-25
FoRTY-oNE MAGAZINES

| and one great American magazines
from whose columns all advertise
ments OF alcoholic liquors arc ex-
cluded: All story American Boy,
American Magazine, Arena, Argosy,
Century, Circle. Golfers Country
Life In America, Current Literature,
Delineator. Designer. Everyboly's
Magazine, Garden Magazine. Good
Housekeeping. Harper's Magazine.
Housckeeper, Housewife, Ladies'
Homo Journal Ladies' World. Lit
erary Digest, Living Age. McClure's
Magazine, Modern Priscilla, Mum
sey's Magazine. New Idea Woman's g
Magazine. New England Magazine.
Ocean. Ootlook, Railroad Mems Mag.
azlne. Review Of Reviews. Saturday
Evening Post. Scrap-Book. ST Nichol,
as. Suburban Life, Success Magazine,
Uncle Gemus' Magazine, Woman's
Home Companion, Woman's Magazine,
World Today, Youths Companion.
And here is what the publishers Of
some OF them say about 1t:
Everybodys Magazine writes;
"Eyerybodys eliminates from It's
advertising columns advertisements Of
whiskies. beers, ale5. patent medicines.
cigarettes and financial investments
which arc open to question. During
the year 1906 VIC declined over 5000.
900 worth OF Objectionable advertising
rendered us. We do not desire to pro-
mote the sale of intoxicating liquors
or of cigarettes. We turned down
$4,000 worth OF cigarette advertising
In ono year
Another magazine speaks for itself:
THE Literary Digest declines to
accept advertisements OF whiskey,
malt beverages, malt extracts, bitters
and all other intoxicating liquors or
compounds; also cigarettes. etc. Ad-
yertising space to the extent OF $4,000
per year we regularly sacrifice In fur
theranoe OF this policy"
The Living Age writes:
mo money could buy the insertion
Of liquor advertising In the Living
Age. We would suspend publication
first"
The Century Company gives utter.
ance to this unreserved declaration;
"Tho Century Magazine Is total
abstaincr' so far as Its advertising
pages are concerned. abstaining even
from oordials, cider, beer. and other
malt liquors"
'St Nicholas joined the Band of
Hope In its early infancy, and has
never broken Its pledge
And in the same strain speaks the
American Magazine:
"The American Magazine does not
take advertising Of intoxicating IL
ouorS of any sort We have refused
the malt extracts even though I do
not know whether they properly come
under that category or not. Our po'
Icy Is to edit the advertising pages
from the standpoint Of the right-think.
ing reader. We want him to get good
and proper things. Our statistics of
the past year showed that We had re-
fused over $4,000 worth Of advertise.
ments that had actually appeared in
other magazines OF fair standing"
Suburban Life writes:
we believe that this policy is. not
only from a moral standpoint. but al.
so from a business standpoint, advan-
tageous"
Speaking for two great papers, the
Curtis Publishing company saws.
Neither the Ladies' Homo Journal
nor the Saturday Evening Post car.
ries any advertising of intoxicating
liquors In any form"
In letter thirty-sevcn words short.
the Frank A. Munsey company an
nounces the policy controlling It's six
magazines:
None of the Munsey magazines,
including the Munsey. The Argosy,
The All-Story. The Sorap-Book, The
Railroad-Mnn's Magazine. and the
Ocean, accept advertisements OF beers,
wines, liquors or patent medicines"
Harper's Magazine says:
I'VE take great pleasure IN telling
you that during the coming year there
will be no advertisements OF liquor of
any sort published in the pages of Har-
per's Magazine. that is. after the Feb
ruary number. which Is now printing"
The attitude OF these magazines Is
indicated by the statement of a leal-
Ing one Of the number. as follows.
I'VE do not publish any advertising
matter pertaining to intoxicating H.
quors. This publication Will not lend
Itself as the medium TO introduce into
the family circle habits other than
good"
This ls one OF the signs of the
times which Is full OF encouragement
for the temperance reform The
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