The San Francisco call., 1909-04-25

s..
then enter upon the four days of
magnificent fetes and gayety. From
the opening feast and bail on the
evening OF the first day to the gigan-
tic electrical pageant of the last night
Don Gaspar and his queen VIII have
but few moments Of rest.
The big electrical parade will have
many wonderfully decorated floats,
showing various scenes in the history
OF California. Work -on these floats
has already been begun and they viii
represent perfection in that line.
There Will be balls and receptions,
public and private, in IL parts of the
/ city during the four days At all
/ times hundreds of men and women in
! Spanish carnival costume viii keep
! the gayety of the occasion at the
/ highest pitch in the streets.
sham battles over the hills OF San
Francisco by national guard companies
are being planned and hundreds of
militiamen viii participate. The ex-
! ecutive committee is making arrange
ments 70 have the regulars join in
the sham battles. and the jackies of
I the Pacific feet may also fight in
these conflicts.
All the military and semimilitary
organizations VIII be IN line at the pa
rades and in splendor these parades
viii easily outstrip the great naval
psrades here when the Atlantic fleet
came to San Francisco.
THE CARNIVAL CoLORs
! Red and yellow are the carnival
colors. and Park Superintendent Nc
I.aren has planted flowers of those
coIors throughout Golden Gate park.
/ Everywhere the colors Will greet the
visiting throngs and at night long
strings of red and yellow electric
lights viii contribute their beautiful
rays to the festival color scheme.
Superintendent MeLaren has also prom
{ ised to exhibit his many varieties Of
roses in the Norman room Of the Fair
mont hotel.
Many of the cities of California are
expected to enter floats in the big
opening parade, as valuable prizes will
be offered for the best and Don Gas
par himself viii probably be the Judge
Thousands of dollars Will be spent
/ in advertising the carnival all over
the world Various unique publicity
schemes have beena will be adopted.
One OF these was the big beauty con-
test but this was more than ad-
vertising proposition, since a Queen Of
Beauty" and royal consort for the re-
turning shade was as important fea
ture Of the carnival as any. When
the winner is announced her likeness
/
beautiful poster announcing her to be
the most beautiful woman in Cali
! fornia."
! Small stickers- bearing the official
emblem Of the carnival. a Spanish
woman in native costume. and hand
/ somely autographed in four colors,
! have been issued with the request that
all san Franciscsns place them on
their correspondence. In this way the
stickers, which viii quickly attract at
tention. will be given worldwide
circulation, reaching parts of the globe
that even the posters may never touch.
These stickers are being sold at the
rate OF % cents per 100 for lots un-
der 5000 and 10 cents per 100 for lots
I OF more than 5000.
100000 TO BE SPENT
In all. about 5000, 600 will be spent
by the executive committee in making
a success of the four days. Within a
few weeks all who have pledged finan-
cial aid Will be called upon to make
I good. The Portola carnival, coming
as it will at a time when San Fran
cisco has been completely rebuilt. Will
draw the worlds attention to this fact
more directly and with greater force
than has yet been done despite that
Ecolumns have been given TO the sub
ject in thousands of publications.
The executive committee feels that
it is the duty of every loyal San Fran
| ciscan 10 contribute to the fund. The
/ businessmen of the city are backing
( the project solidly, and this citys
I other residents are rapidly falling into
line.
The courage and hardness OF Gaspar
de Portola is shown in his trip from
San Diego northward. searching for
( Monterey. but passing it and dis
covering the bay of San Francisco.
The expedition was organized in
Lower California in 1868 by Don Jose
de Calvez, visitador general of Spain,
at the request Of Don Carlos Francisco
4 de Croix. viceroy of New Spain. Its
object was the fortification of and
establishment Of missions. at the ports
lbf San Diego and Monterey. Don Gas
par de Portola, captain of dragons
| in the regiment of Spain. was given
! command OF the expedition and ap-
! pointed political and military governor
OF California.
The expedition was broken up into
two land and two sea divisions.
THE OLD COMMANDERS
nando Javier Rivera Y Moncada cap
tain of the presidio of Loreto. Com
mand OF the sea forces under Don
Gaspar was given TO Don Pedro FACES,
lieutenant Of the Compania Franca OF
Catalonia. together with the title "Gefe
de las Armass of the expedition.
The plan Of the expedition was for
ali four divisions to start at different
that place a base of supplies from
4,