Warren sheaf. [volume] (Warren, Marshall County, Minn.) 1880-current, 1909-11-11
YOUR HOME PAPER AND MAIL.
ORDER BUSINESS.

you should keep posted. II you don't
you will be "back number. Keep
your home papers not only for the
news and the reading, but also for
the advertisements. 1t is worth your
while to look them all over carefully.
If you take advantage of only one
good offer during the year you will
profit many times the value Of the
paper.
And you help not only yourself by
SO doing, but you help the community
and the town. This is not written
purposely to oppose mail-order-busi-
ness: for if we can by sending for it.
get what We want for So cents, why
should we pay a dollar at home. II
the merchant claims that he has the
goods, and that his are better, let
him tell us, and show us. II its a
question of "a few cents, we are most
of us like the man from Missouri.
If a merchant is compelled to charge
so large percentage in order to keep
his business alive, then the sooner he
quits the better. Neither the city
nor the country inhabitant wants to
pay fifty or forty or thirty cents on
the dollar, simply to keep someone's
business together. 1t isn't just. Times
are changing; business methods are
changing; there must be readjust-
lnent.
No one complains, however, if a
fair and just percentage is asked. It
is willingly given, since everyone
knows that supplies must be moved.
The supplies have to be brought to
the place where the demand is.
Home merchants must advertise or
get out Of the business. There are
no two ways. The free mail delivery
has done more for the farmer, and
has done more injury to the small
town merchant than great many
have realized. The farmers are get
ting better educated. The less often
they go to town the less money they
are likely to spend carelessly. For
merly it was quite customary to go to
town for the mail twice or at least
once a week Now since mail is de-
livered, once every other week, or
even less, is as often as most families
need something from town. II the
home paper then has no bargain lists
or announcements from the mer-
chants, it is only natural to expect
that other so-called bargains will be
snapped" at.
| There is still another thing to be
considered by the home advertiser.
If you advertise, you have other ad-
vertisers to compete with; and it's
just as easy for the reader to believe
the one as the other. Most merchants
claim that mail-order goods are much
inferior to their own stock. Then
why not get some and prove it. Ad-
vertise the same kind of stock, or
give still greater bargains of some
thing else. Altho the writer has
never patronized mail-order houses,
he knows OF number of families
who have done practically all of
their trading in Chicago; and with ex
tremely few exceptions have there
been any complaints on the part of
the buyer. Ii goods have been mis-
represented. or inferior in any way
they have been exchanged and all
transportation charges paid.
I These are facts, and all that re-
mains for our merchants to do is
simply to recognize the fact that
times and business methods have
changed.
Let the consumer, whoever he may
be, know that you have what he
wants and needs, and then help that
he can get it. II you do this and
know your business, you can compete
with anybody in the world. If you are
| a uCACA0AI, yO0 uOu AOOu " JOAA AAC
that you can secure the goods cheap
er than can myself.
1 Why then should those Chicago fel
lows bother us, and pester the vii
lagos. and not only threaten but take
away the means Of livelihood from a
few. II it is fair competition, then 1t
only means that the incompetent busi.
ness man belongs somewhere else.
He is a round peg in square hole.
Let him find his place.
| No one should feel jealous Of the
mail. houses. Their business ID
entirely legitimate. II they are max.
ing inroads in your territory. it meanz
that they are the better business men,
for some reason. Lets all help to
find out why. We know as plainly a.
&hnk ~.,e no,. 500 %1.~& ~ ~r,r.,aS ~. H~>.s