The pioneer express. [volume] (Pembina, Dakota [N.D.]) 1883-1928, 1909-10-01

D nldltuid CtliI lngs anu dlSl 1Duullg.
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Stud ebaker-Fla
The Greatest Automobile Value
the World Has Ever Seen
HERE'S THE ANNOUNCEMENT
for which the world Of Automobile has been
waiting SO misunderstanding or dreading &C.
cording as the individual buyer or seller
of motorTcars.
WE HAD INTENDED KEEPING SILENT
about this car for few weeks yet-until other
makers had had their say-untl they had all
sprung their sensations"
BUTTHEMAGNTTUDE OF OUR PREPARATIONS
the purchase of several factories by Stude-
baker interests as represented by the EMF Com
pany OF Detroit set trade tongues a.waggipg and
information as to the car that was to be produced
on such tremendous scale began to leak out.
DEALERS. ANXIOUS TO GET THE WINNING LINE
began to inquire as to the Studebaker plans for
next year. They were insistent for, very natu-
rally, they did not want to tie up with any other
line that had been reported No man Iii likes ese to
enlist on the losing side. All like to march with
the Victorious.
CUSTOMERS EXERYWHERE WROTE
rdnabout don't want to buy until have
seen it." Thousands Of these writer's have dealt
never bought a vehicle anywhere else. To
them the studebaker name justly adds to the
intrinsic value of any car.
IN VIEW OF THIS ANXIETY
on the part Of our friends we decided It would
be unjust to dealers and prospective buyers to
longer withhold information to this car.
which will supplement those other two incom-
parable models studebaker-Garford $40" and
studebaker EMF "3o."
80 THE CAT IS OUT
Read the specifications briefly given below Con-
slider the source of this cars origin. Then com.
pare 1t with other Sensations" recently an
nounced-and see If you don't think they were
false alarms
Observation-Disclosures 40"
is the name of the car, and the title
lected because 1t was believed that that alone
would be the strongest guarantee Of its quality
to any one at all familiar with the history and
the personnel OF the automobile industry.
STUDEBAKERS STAND SPONSOR
for the product-the entire output will be
marketed through this organization. That is
quality throughout. studebakers could not at.
ford to lend their name and reputation based
on IS years Of upright dealing to any but an
FLANDERS WILL MANUFACTURE
this product. What could we say here that
has been the most wonderful record in this won.
derful business. It has been succession Of
triumphs-a repetition from year to year Of
call marvellous; EMF go" which attained
such instantaneous success and now stands
the most popular car on the market, was sufa-
tient to establish Flanders for all time.
JAMES HEASLETT DESIGNED
the Studebaker- Flanders "2O"-an engineer who
up to the time he undertook this commission
had set his hand nor his talent to the de-
signing of any but high priced cars. Several
Of the best known emanated from his BRAIN He
designed the original Studebaker chassis-the
Heaslett doesn't know how to do cheap work.
in the sense that the term is generally used. He
simplifes and he knows how to design parts
to manufacture to the best advantage-there he
is unsurpassed by any.
$4,000 ST zoos, WILL BE BUILT m 1910
We realize that these hgares will BE- almost IN
& sources Of Studebakers and the ability of Elan
ders. It Is simple statement Of fact. That the
old ultra conservative" house Of Studebakers
and not some young and inexperienced concern
stands back Of the statement ought to give
1t par value We know it will.
THIS QUANTITY WAS NECESSARY
It would be impossible to produce car of this
size and quality at the price il made in smaller
quantities. The tremendous Overhead" expense
Of equipment and distribution would, If saddled
onto lesser number Of cars, make It necessary
to add Is to SO per cent to the price. We can
not build much better car than others do for
the money in lots of 5000 to 5000. But by dis
tributing the overhead over $4,000 cars we have
been able to set the price at $3.50.
COMPARE THIS CAR WITH OTHERS
listed at $100 to $500 more. Add magnetic to
those not eQuipped-we believe no automo-
bile is complete without first class magnetic
and you will find that. aside from the difference