The Birmingham age-herald., 1909-11-28

> NNAy going carefully and thoughtfuy-why our competitors confidently predict that the price of E-M-F 30 will surely have to be advanced-and why we are just rfe doubtful about it ourselves
 E-M-F-'3O PRICE WAS BASED ON AN 8 PER CENT margin cost of making and distributing. On th | quantities manufacture and the rapid turnover of t invested capital that satisfies Just to show you EMF Company has invested over three millions of lars in factories and additions during the year made from the sale of EM F. '3O and on the sma BUT THAT MARGIN WILL BE CUT INTO and seriousl l rubber and other materials keep advancing they have In that event. it may be absolutely imperative that the price advance-and February 1st will tell the story "WHY $10O' YOU ASK. It's natural question. Answer' is: Because determined long there is any of that eight per left will hold the price where s Never mind just whysufice it say it is very tal part of policy of building for the uturethe future of this industry We'd be perfectly willing to tell you could do it without letting the other fellows into plans. You see they all read our ads-that's how they know what their next move ought to be- ANYWAY THAT'S WHAT WE PLAN TO DO But, when all the margin has been eliminated by advance in price of materials will either have to manufactured cars at loss or cut the qualtyuse malleabe castings rivals adopt to offset the difference between their ia cites and ours-and then can't reach price within $250 to $350! Of neither of those courses would NOW PLEASE REMEMBER WE HOPE WE WON'T have to increase the price, If we were positive would we'd simply say and use less space. But when the eight per cent has all gonewhy we Il add it again; and that n round numbers just about figures out $lOO
 
 Is $1250 f. b. factory in Detroit -magneto and five lamps included-''o of course.'
 HAVE WE MADE OURSELVES PLAIN to you? We've tried The facts stated above to easy conrma tion any reliable Some of Our Friends the Enemy will contradict naturally And dealers handling competing lines will also try to reute them naturally and for two First self interests and second from ignorance of the actual conditions Any Studebaker dealer heap other facts the abovewe keep them posted.
 THOMAS W LAWSON SAYS he can always throw the wise ones off the scent by ludicrousy simple device ---1uSfta limo he truth rUht n does not beside the markwe know it's good adver tising philosophy There's certain type of man who dis counts everything he in the advertising columns Others-and they the kind that got E Cars last when thousands had to go without-know how to discriminate and these accept Sudebaker advertising at WHAT IS OUR OBJECT IN THIS ADi Own up now you're puzzled! Aren't youf Is it to induce orders for immediate deliveryfor to distribute them longer period so deliver to better advantage? Which? Or bothf Or-' Do your own interpreting. There' be enough of both classes suit purpose Which will be the wser-thats for each reader figure out for him self We've told you planly-f enough readers doubt perhaps that will best suit purposel
 IF WE KNEW OURSELVES whether not the price of the EMF" would advance Ferbuary frst-why the problem would be easy In fact there would be prob lem. But we don't. We can't afford to advance 1t with due noticewoudn be fair according to ideas of things So we've had to content ourselves with telling you the facts knew them date and let each reader steer his according to his lights. WE ARE MAKING FIFTY CARS DAY NOW-E-M-t F. 3O alone Studebaker branch and dealer has his allotmentknows to just how many he can have and to day when each will be shipped As far as the present output will go and long your dealer has car present delivery left, will get one If you are five minutes later than the ahead of you-mpossi be to get of course. If everybody who wants the EMFss3O'' rushed in today-of course couldn't take care of them. But some always deay-that gives the more alert chance.
 sTUDEBAKERs CANNOT AFFORD to do some things wh at things that are impossible to others stude- repudate contract legal mace so WE WILL AGREE TO DO THIS When your local @ .n @ % 5 s and ea ss H s s car alo price
 
 
 
 nvllho errhc
 THERE'S THE WHOLE STORY-Let's how many
  fature sautomob profit by