Los Angeles herald., 1909-09-01

T AM not going to discuss the rela-
tive value of beauty and brains
n in all walks of life, but rather
their relative value in business.
In other words, does beauty count
for success to the business woman?
I know that most girls believe that 1t
does. But 1 rather think that only
beauty plus brains will do it.
The merely retty girl without in
telligence rarely climbs beyond the
first round of the ladder, while the
clever girl without beauty manages to
make things go her own way.
So If the gods were to ask tomorrow,
(which will you have, oh, girl, VINO
would succeed in business, beauty or
brains?" 1 should emphatically prompt
her to answer: Brains.
"And leave hope behind?' asks Busy
Girl, scornfully. I'VE shouldn't, any OF
US, have the courage"
''But think of your careers" 1 urge.
"Td rather be failure than
trump" says Busy Girl.
$50 would most girls" l admit put
1t isn't really necessary to be either:
The clever girl can be good looking ana
attractive if she brings her brain TO
bear on the problem. But there Is no
substitute for brains" -,
"Is there a substitute for beauty!
Busy Girls voice holds doubt.
"Of course-charm, style, personality,
fascination, magnetism. How many
really beautiful actresses are there
no Won adore Maude Adams or Mrs.
Fiske because Of regularity of feature?
Not a bit. It's their charm, their per-
sonality that holds you. Above all,
it's their brains. For such women
make a study Of what constitutes az
tractiveness, and they achieve what
thew are after. And their popularity
lasts until they are, gray headed-as
did that of dear Mrs. Gilbert-while
hundreds of more youthful and loveller
actresse can hold the public only for a
little moment, and then fade and ran.
"Ye-es." Busy Girl admits, but
Maude Adams ard Mrs. Fiske. are eX-
ceptions. T., =
less spectacular way, perhaps, but no
less effectually wouldn't any employ
er select the woman who comes to him
with an expression of radiant cheer
fulness. rather than one whose race
shows sullen discomfort? And the girl
who holds up her head and believes
that success for her is inevitable will
impress people with her possibilities
much more than the girl who slouches
around with every line of her pody
showing discourage
personality COullto II N'AS 80
business. It isn't the listless girl who
makes a sale. It's abe girl who throws
herself into the part, and compels the
customer to feel her interest
"For example, I bought a suit last
week. When [ went into the store
was convinced that l wanted some
thing plain and dark and severe, and
I came out with a light, champagne
colored tailormade that was JOY
forever. I lock better in it than have
in anything for years. and the girl
who sold it to me knew that I looked
we'll in it, and that I would be salts
fed. But I was positively hypnotized
into buying it by that girls personal
ity-and I an glad that I was.
"As to beauty" I pursued, II am
beginning to believe that 1t is merely
matter of putting your mind to it.
I went into a corset shop the other
day. There was special sale on and
the shop was crowded. The girls be-
hind the counter caught my attention
at once. At first glance they all seemed
pretty. But a second look showed that
this effect was obtained by the care
they had taken to look well. Every girl
had her hair exquisitely dressed. Their
blouses were immaculate, their skirts
hung over slender hips that were an
excellent advertisement for the wares
of the shop.
"But over and above all they were