The Bamberg herald. [volume] (Bamberg, S.C.) 1891-1972, 1909-07-01
HERALDOSIIIES.

A newspaper run on business prin-
ciples, depending solely on its merits
as an advertising medium and on its
live news columns to effect its en-
trance into homes whereby the ad-
vertisements it may contain will
prove results and effectiveness to
that portion of the business men Of
any town who apply up-to-date
methods to the conduct of their
business, is so much of novelty
that a certain amount of friction has
necessarily resulted in the process
of evolution from the old days when
subscriptions were paid in cord wood
and advertising bills in bacon, to the
present day, when it takes cash to
make the press go round.
There are those in every commu-
nifty who find it rather hard to &C
custom themselves to this new con-
1ition OF affairs and who, in jarring
themselves loose from dollar or so
for an advertisement or subscription,
are inclined to charge that amount to
the charity fund, and if results are
not immediate to the extent of a
seven-fold return on the investment,
crawl back into their shell and are
lost to public view until such time
when in another spasmodic burst of
generosity another dollar is invest
ed.
In these days of publicity, if one
thing is more clearly demonstrated
than another, it is the fact that ad-
vertising to reach out and get the
business must be continuous and
have the merit of originality behind
it. There is always pacemaker in
this line in every community and
as a natural result of competition he
keeps everlastingly at it. The re-
suit is he corrals the business. His
is the store that is the brightest
along the principal street. His are
the clerks who can define the word
courtesy, and his is the stock
which remains a stranger to dust
and cobwebs.
These are the days when busi-
ness cannot be built upon the
strength of personality alone and as
ruleit is the man with the biggest per-
sonality who does the most advertis-
ing. He is the man who expands
while the other fellow-well-some
day he will just simply dry up and
blow away.
There are more automobiles to
the square inch in Bamberg than any
other town of it's size in the State
probably in the entire South, which
indicates two or three things-that
the people of our little burg are live
wires-that they have got the
money 10 buy the machines and
when flying machines become
popular we'll have our share of
those, too.
Somewhere we have heard the ex-
preston the gentle art of making
enemies" 1t is an art-a fine art.
Any man with force and ginger in
his makeup is bound to make enc
mics. The nonenity in community
will plod his peaceful way through
life with never a ripple to disturb
the placidity of existence, content in
the self-induced belief that all men
look we'll upon him. His is the
type which accomplishes nothing
worth while; happy in mere meat
and bread living-maybe what the
world calls good provider,' but
when the only event of real i'm
portance in his career transpires-
death-it takes a towering monu-
ment of granite to call attention to
the fact that he ever lived.
Not long ago drummer stepped
off the train in a small, nearby town.
He was one of those big, jolly, bay
window fellows with "the smile that
won't come off," He carried little
brown leather sample case and
painted on the side in big letters was
the expression This town looks
good to me-" He carries the same
message to every town he visits,
doubtless, but it is the spirit of the
thing which counts. 1t is safe to-
say that his order book works over
time. i
Mr.. does your town look good to
you? If it does, then tell somebody
about it.
There were four in the group un-
der a shade tree on Main street. You
all know the spot. FrOnlDltlOH was
the subject under discussion. Each
side of the question had its support
ers. 1t ended up this way:
do you know what the total
cash sales of all the stores in Bam-
berg were on certain Saturday
within the past month";" asked the
advocate of prohibition.
"No, what were they?" came from
the other side.
Figures were given.
"Do you know what the cash re-
ceipts of the dispensary were on the
same date?'
"No, let's have them
Figures were given.
The gross "booze" receipts were
nearly twice as much as the total
cash receipts of all other classes of
mercantile business in Bamberg.