Los Angeles herald., 1909-08-24
PLAN MAGNIFICENT
APARTMENT HOUSE
NEW HOTEL ON BEACH WILL
COST 100000
Building Will Contain Two Hundred
and Twenty Suites and Forty
Rooms, All Furnished witk
Latest ConVeniences
Circulation Dept. No. Pine street,
Home phone g6e.
Correspondent, Sunset phone Main OOo.
Especial to The Herald. ]

LONG BEACH, Aug. 23.-On one of
the choicest locations along the ocean
front in this vicinity local and eastern
capitalists propose to erect what Will
be undoubtedly the most elaborate ana
magnificent beach apartment building
on the Pacific coast. Henry Z. Bar
'bour of this city has been active in
carrying on the preliminary work
which is expected to result in the erec-
ton Of the huge apartments early TINS
winter J. NJ. Parsell Is another VINO
is heavily interested.
The site of the proposed building Is
that now occupied by the skating rink.
The site measures 2OOX233 feet, and Is
bounded on the west by Locust ave
nue., on the east by Collins place, on
the north by city park land and Ocean
avenue and on the south by Seaside
boulevard. Just across Seaside boule-
ward is the beach and ocean. The site
is estimated to be worth several hun
dred thousands of dollars. The grounds
and the proposed building, together
with the gardening it is estimated
will represent a total outlay of 5000, OOO.
The best California mission architec-
ture will be embodied in the building,
which will be shaped like a letter e,
with the patio fronting on the beach,
measuring 14lx90 feet. 1t will be the
largest patio of any such building
known. The hotel will be six stories
in height, built of reinforced concrete
Lockers on Ground Floor
Distinctly new features will be the
provision of a dressing room and locker
on the ground floor for every suite.
Bathers will not be allowed in the ele-
vators with wet bathing suits, which
will be discarded in the private dress
ing rooms. The laundTy in the build
ing will clean and dry the suits and
they will be replaced in the lockers.
The brine system of refrigeration will
be introduced and there will be no ne
cessity for having ice delivered. Elec-
tric cooking apparatus probably VIII
be installed d new departure, apd
electric heaters also may be installed.
There will be 22O suites and 40 hotel
rooms Some of the suites may be
thrown together, so as to provide suites
of four and five rooms each II desired.
The ground floor will contain 200
dressing rooms for bathers, one dress
ing room for each apartment in the
building. The first floor Will contal~
more than a score of storerooms, to-
gether with billiard ana bowling rooms
and a barber shop. The floors above,
with an area of $4,000 square feet each,
will be divided into suites of one, two
and three rooms each. The living
rooms viii measure AXIS feet and 12Xl9
feet and the kitchens SXl0 feet.
Ornamental Entrance Planned
The main entrance of the building
will be highly ornamental Between
its marble columns the guests will pass
into a lobby 165 feet long and nearly
10 feet wide Metal and hardwood will
be used in interior trimmings. An
automatic cleaning apparatus will be
installed and the brine method of re-
frigeration. it is said, viii be intro
duced in the suites. Splendid elevator
service is provided for.
The general consensus of opinion here
is that such a structure would prove
popular and would be well filled most
of the time Other apartment houses
along the ocean front turn away pros
pective guests in the busy seasons
every year, this being true this sum
mer lust as much as before, although
many more buildings had been put up
The proposed apartments would attract
the best patronage. The location Is
similar to that of the Hotel Virginia,
but east of the pier, while the Virginia
is slightly further away on the west
side. From the building a view equal
inc that obtainable from the Virginia
would be had.
The company erecting the building
win be known as the Parsell Con-
sfu1ctfon company with a capital Of
5000 900. Twenty-year first. mortgage
bonds win be issued in the amount Of
n half million dollars. The Title In
sIrance and Trust company Will be
trustee for the holders of the bonds.
The Fidelity Life Insurance company
of Philadelphia has advanced large
loan, it is said.