davidaulloa/AmericanStories huggingface dataset:
The Ely miner. [volume] (Ely, Minn.) 1895-1986, 1909-06-18
The Right Way to Write Letters

By Sherwin Cody [

An advertising man wishes to ex-
plot his own services in letter writ
ing, and especially wants to induce
business men to use more advertising
letters than they do, since letters are
his specially.
His letterhead displays the catch
line How to Write Letters That Pull"
The word pull is an Americanism,
but every business man knows pre-
cisely what it means, and it is much
more forceful than "win," for example,
because it comes home harder.
The letter begins with the customer
and his special situation-"you:"
Are you aware of the advantages of
advertising by circular letter-if you
can write LETTERS THAT PULL?
Here are some advantages:
81. You can say enough to get or
ders by return mail.
20. You can try out given propo-
sition on 1000 names for $15-a page
in magazine costs 500 up.
"3. Letter-writing is the gumshoe
method of advertising-your competi-
tors don't find out all about it the
first day.
But CAN YOU WRITE LETTERS
THAT PULL"
The short numbered paragraphs
make easy reading. Each has an i'm
portant fact in itself, and the three
points offer a strong argument in ia
vor of advertising letters. The main
catchline Letters that Pull" appears
three times in capital letters, and so
is made overwhelmingly strong, since
it is happy and effective phrase
The application to the thing to be sold
is made in the question: Can you
write letters that pull?" Obviously, if
you cannot, you ought to turn the writ
ing over to an expert, and the adver-
tiser has led his customer into an in
tense interest in his services, though
he would have failed entirely had he
begun by saying: Il can WRITE LET
TIERS THAT PULL" The customer
would say: 1.-THE devil you can! What
do l care?" You must start with
"you," and end with 81"
Ordinarily much briefer introduc-
ton is sufficient, as:
Catchline: Are You Bow-Legged?
mo gentleman likes to admit it.,
and no one need know it if you have
a SPECIALIST IN BOW-LEGS make
your clothes" The tailor has got to
his own peculiar merit in the very
first sentence.
The Ely miner. [volume] (Ely, Minn.) 1895-1986, 1909-06-18
A NEW METHOD OF USING BANK
DRAFTS.

The ordinary bank draft is q per-
functory thing. In some lines of
business it is a common method of
making collections, while in others it
is used only as last resort.
There comes time in the process
Of making a collection when it is i'm
portant to find out what the matter is,
whether the debtor has moved or be-
come insolvent, or if special conditions
exist which you should take into &C
count. The most important matter is
to find out the facts in the case.
The ordinary hank draft may give
some information or force a reply or
letter of explanation from a slow say-
er; but If the process of drawing can
be made more personal, success is like
ly to be greater and there is more
chance to get valuable Information.
The plan here outlined was used with
very marked success in collecting
large amounts of money from drug
gists in all parts Of the country, and
myself have used it successfully for
several years.
A mere statement of the account ia
attached to personal letter addressed
to bank in the town where the debt
or is located, though no special
bank is designated. This is inclosed
in stamped envelope with postal
card and sent to the postmaster ask
ing him to deliver the letter to any
good bank. He is sure to pick out
good one, probably the bank that is
on his bond. Only in rare instances
will the postmaster refuse. On the
postal card you send the postmaster
notifies you of the name of the bank
to which he has delivered your letter.
You ask the banker to treat the &C.
count as he would his own, grant q
few days delay, if that will help mat
tiers, and make such concessions or
allowances as you are willing to grant.
Especially ask him to send respon-
sible clerk, and not mere boy-some
one who can find out the situation as
it really exists, and let you know.
Finally, ask the bank to recommend
reliable attorney if collection is not
made. Following this process is like
ly to give you better bank and
better attorney than you can get from
an agency list or directory. The
presentation of the mere statement
will give less offense than if regular
draft form is used, and the letter of
personal appeal is likely to draw out
personal attention from the banker.
OF course you will offer to pay him for
his trouble even if collection is not made
If you know the bank with which your
customer deals, it is still better to
draw through that bank
Copyright, 1909 by Joseph B. Bowles.)
The Ely miner. [volume] (Ely, Minn.) 1895-1986, 1909-06-18

ton for successful letters: Write me
pulling letter to get life insurance
inquiries" or whatever it may be, as
if he could produce letter out of his
head without knowing anything about
the business.
The first and most important thing
is to analyze the business, the GUS
toner, and the competition. 1t is
matter of psychology, much more than
matter of rhetoric. 1t is still more
matter of common business shrewd
ness and ability to make the business
a success in any form.
But the wording of letters must be
right, too, and 1 wish to illustrate by
series of examples the important
principles of wording and arranging
letters or other advertising matter.
First, the right letter to reach ordi-
nary business men must be extremely
enthusiasm. Such enthusiasm gets
infectious apparently, and the reader
cannot resist. 1t makes him feel
like" doing what you wish.
A letter must be arranged with
some substitute for a headline which
will attract attention and rouse some
interest at the first glance. A large
majority of business men throw a
letter in the wastebasket unless they
are interested at the first glance, so
that glance is really very important
matter.
This substitute for headline should
be the brief and emphatic statement
of some fact that will directly appeal
to the reader, and it may be printed in
the display of the letterhead itself and
on the corner Of the envelope, or it
may be a sort of subject caption at
the top of the letter, or it may be
some fact stated in the body of the
letter and emphasized by being put in
paragraph by itself, or underscored
or capitalized. Any strongly empha-
sized fact, even in the middle of a
letter, will probably catch the eye first
and be read first. In some cases
! such fact strongly emphasized in the
middle of letter causes the letter
to be read both ways from the middle.
Very seldom is letter read straight
through from the beginning, and the
man who counts on having his long,
solid letters read straight through
makes sad mistake. He ought
to take pity on the busy reader
and make skipping easy If he doesn't,
into the wastebasket goes his letter.
The Ely miner. [volume] (Ely, Minn.) 1895-1986, 1909-06-18

Successes In Big League, Named
Peltheimer.
There are to-day a NUMBER OF Dali
players who would give the scorers
all kinds of trouble if they played IN
der their proper cognomens.
In a number of cases the players
have changed their John Hancock OF
their own accord, while in others the
scribes fixed up the payers sigma
ture so it would fit In the box score
without causing much trouble.
The Maps in Ed Foster have play
er who shifted to name easier to
pronounce. Foster has real name
that embraces about thirteen letters
and is pronounced like the name OF
numerous Russian counts. To get II
off properly it is best done by sneez-
ing.
Charley Dexter, not the old Cub
player, but the youngster drafted by
Cleveland from New Orleans last
year and returned to that club short
time ago, is really named Karl Schoen-
berg. He didn't figure that he would
have much success under the correct
name. so he shifted to Dexter, and
quite few of the fans believed MIN
to be the old big Lacquer
Fred Abbott, the Toledo catcher re-
Gently appointed manager by Armour,
when a boy answered to the name OF
Fred Winbinger. When a Nap sew
eral years ago he travelled under the
name of Abbott, but long before that
time had decided on a shift, as he
figured Winbinger didn't mix very
we'll with Reilly, Casey and few OF
the other Irish names that grace
baseball.
Barney Petty, for several years the
crack pitcher of the st. Louis Browns,
shortened up his name just after join
ing the bush league. Peltheimer was
the original name, but Barney early
in life decided that Petty was much
more euphonious. Petty is one OF the
few Hebrews who have made a sue
cess as major Lacquer.
Baerwald of Memphis is the player
WHO T0Cclfcu Iyou1 uAANNA eAAS AA~AAAS
of Bell few years ago as a member
of the New York Americans. He
shortened up his name on joining the
majors, but when he proved a failure
in the big league, went back to his
correct name as 3ush Lacquer.
The correct name of Second Base
man Charles of the st. Louis team, is
Aschenbach. AS college player he
went under his right name. During
the summer he played professionally
to help pay his way through college,
and in order to deceive the faculty
and retain his amateur standing, he
played under the name of Charles.
He signed with Williamsport in the
Tri-state under that name, and went
to the st. Louis Cardinals as the same
Charles.
Osee Schreckengost, Arthur Hoel-
skoetter, Fred Abbatichio and few
others had the scribes kill part of
their names. Since coming into the
big league the trio has always been
known as Schreck, Hostetter and Abby.
The Ely miner. [volume] (Ely, Minn.) 1895-1986, 1909-06-18
Addition to Worlds Wealth.

A discovery which may prove of
considerable commercial Importance
is reported from Australia. The
American consul at Melbourne re-
ports that millions of tons of an OK
traordinary fiber of marine origin, tho
accumulation of centuries, have been
discovered in the Spepcer's gulf, and
it possesses unique qualities. It will
spin and weave in union with wool.
take dye equally well, is non-inflam.
mable, and does not shrink. So far
the fiber has been successfully used
in the manufacture of cloth and blank.
cts, carpets, mating. hessian. baSFj2e
and wo0lpackA.
The Ely miner. [volume] (Ely, Minn.) 1895-1986, 1909-06-18

and the kidney action improved right
away. Large quantities of sediment
and stony particles passed from me,
and finally the stone itself, part dis
solved, but still as big as pea. With
it disappeared all symptoms of dizzi-
ness, rheumatism and headaches. 1
have gained about so pounds since and
feel well and hearty"
Sold by all dealers. so cents a box.
Foster-Milburn Co., Buffalo, N. Y.
The Ely miner. [volume] (Ely, Minn.) 1895-1986, 1909-06-18

tons that only a leopard in rage can
give. Then with howl and barred
teeth he sprang at the bars and shook
them violently.
When William Snyder, the head
keeper, arrived on the run he found
everything quiet in the house. Dick
was doing contentedly. The only
thing unusual was the body of mud.
dy little street cat that lay on the
floor. And then Snyder understood.
Dick had scared the intruder to death.
The Ely miner. [volume] (Ely, Minn.) 1895-1986, 1909-06-18

on for stone in the
kidney but not cured
and some time after
was feeling so bad
that I knew there
must be another
stone that would
have to be cut out.
I decided to try
DOan'S Kidney pills
The Ely miner. [volume] (Ely, Minn.) 1895-1986, 1909-06-18
Good Stroke Of Business.

The Ell note is not the smallest Is
sued by the bank of England. BY
mistake a note of the value of one
penny was made and issued in 1928.
1t was in circulation for many years.
source of annoyance to the cashiers
in making up their accounts. At
length the holder of it brought it to
the bank and after considerable argu-
ment persuaded the authorities to
give him SIS for It.
The Ely miner. [volume] (Ely, Minn.) 1895-1986, 1909-06-18
DodgTna Responsibility.

why should man pay rent when
he can own his own homer" said the
thrifty citizen.
II don't know" answered Mr. Meek
ton, unless it's because you'd rather
have your wife speak her mind to the
landloard than to you when the piacs
gets run down."
The Ely miner. [volume] (Ely, Minn.) 1895-1986, 1909-06-18
q Rara Good Thing.

Gam using ALIENS FOOT-EASE, and
can truly say would not have been with
out it so long, had I known the relief it
would give my aching feet. 1 think it a
rare good thing for anyone having sore
or tired feet.-Mrs. Matilda Holtwert,
Providence, r. l." Sold by all Druggists,
25c Ask TODAY,
The Ely miner. [volume] (Ely, Minn.) 1895-1986, 1909-06-18
Amonu the FIGHTERS.

"Has your pugilistic rival longer
reach than yours?"
81 don't know about the reach, but
my vocabulary contains the longest
words"
The Ely miner. [volume] (Ely, Minn.) 1895-1986, 1909-06-18

Young Herzog is one of the players
picked up from the minor leagues by
McGraw last season. His work in both
the In and outfied is of high order,
but his weakness with the bat is all
that prevents him from occupying a
REGULAR berth.
The Ely miner. [volume] (Ely, Minn.) 1895-1986, 1909-06-18
A LETTER ON "HOW TO WRITE
LETTERS THAT PULL"

AS there is nothing like seeing the
real thing, l will now offer few ex-
amples illustrating the principles
stated in the last four articles.
The Ely miner. [volume] (Ely, Minn.) 1895-1986, 1909-06-18

WE PAY 1O-12c FOR cow HIDES.
High prices for Wool Sell Sheep Dip cheap
N. w. Hide & Fur Co., Minneapolis, MINI.
The Ely miner. [volume] (Ely, Minn.) 1895-1986, 1909-06-18
A Correction.
Her card club has quit playing for
the season"
"You mean scrapping, don't your"
A Correction,

A cold on the lungs doesn't usually
amount to much, but it invariably pre-
cedes pneumonia and consumption. Ham
once will break up cold in a night.
The Ely miner. [volume] (Ely, Minn.) 1895-1986, 1909-06-18
WORDS THAT PULL.

Many business men think there is
some mystery about the wording of
letter which will pull, and write to an
advertising expert who has reputa-
The Ely miner. [volume] (Ely, Minn.) 1895-1986, 1909-06-18

From the flower language: eff you
wish for heartsease never look to
Mary-gold."
The Ely miner. [volume] (Ely, Minn.) 1895-1986, 1909-06-18

Mrs. Windows Soothing Syrup.
For children teething softens the gums reduces In
fammation, allays PAIN cures wind collie. Csc bottle.
The Ely miner. [volume] (Ely, Minn.) 1895-1986, 1909-06-18
Try Murine Eye Remedy

For Red, Weak, Weary, Watery Eyes.
Compounded by Experienced Physicians.
Conforms to the Pure Food and Drugs
Law. Murine Doesn't Smart. Soothes Eye
Pain. Try Murine for Your Eyes.
The Ely miner. [volume] (Ely, Minn.) 1895-1986, 1909-06-18

Marriage will change mans views
quicker than anything else.
The Ely miner. [volume] (Ely, Minn.) 1895-1986, 1909-06-18

WE BUY CREAM, BUTTER, EGGS.
Samels Bros, Minneapolis, MINI.
The Ely miner. [volume] (Ely, Minn.) 1895-1986, 1909-06-18

Gladness is appreciated only by
those who know what sadness is.
The Ely miner. [volume] (Ely, Minn.) 1895-1986, 1909-06-18
GOT TO THE CAUSE
And Then All Symptoms of Kidney
Trouble Vanished.

G. ]. Hammonds, SIT S. Hill St., Fort
Scott, Kansas, says: 81 was operated
The Ely miner. [volume] (Ely, Minn.) 1895-1986, 1909-06-18

WE BUY CREAM-wRITE FOR PRICE
Miller & Holmes st. Paul, Mimi.
The Ely miner. [volume] (Ely, Minn.) 1895-1986, 1909-06-18

When woman doesn't have her
say it is because she is dumb.
The Ely miner. [volume] (Ely, Minn.) 1895-1986, 1909-06-18

The ballet girl trust Is q tights
squeeze.
The Ely miner. [volume] (Ely, Minn.) 1895-1986, 1909-06-18
DON'T.

Do not begin with exaggerated idess
Of your own worth.-Beechey.
The Ely miner. [volume] (Ely, Minn.) 1895-1986, 1909-06-18
SOUR STOMACH

81 used Cascarets and feel like new
man. have been sufferer from dys-
pepsia and sour stomach for the last two
years. have been taking medicine and
other drugs, but could find no relief only
for short time. will recommend
Cascarets to my friends as the only thing
for indigestion and sour stomach and to
keep the bowels in good condition.
They are very nice to eat"
Harry Stuckley, Mauch Chunk, Pa.
Pleasant, Pa1atable. Potent. Taste Good.
Do Good. Never Sicken, Weaken or GRIPPE.
10c, 2Sc, SOC. Never sold In bulk. The gen.
uine tablet stamped c C c. Guaranteed to
cure or your money back. 926
The Ely miner. [volume] (Ely, Minn.) 1895-1986, 1909-06-18
BASEBALL STARS
CHANGE NAMES
MANY PLAYERS PROMINENT IN
NATIONAL GAME TODAY HAVE
ALTERED coGNOMENs.
SCRIBEs OFTEN DO THE JOB

Charley Dexter, Not Former Member
of Chicago Cub Team, Known to
Parents as Karl Schoenberg-Bar-
ney Petty, One of Few Hebrew
Successes In Big League, Named
Peltheimer.
The Ely miner. [volume] (Ely, Minn.) 1895-1986, 1909-06-18
EXPRESSIVE REPLY.

Freddie-Your father told me that
| was the black sheep of the family.
Gertrude-What did you say?
Freddie-Bahi
The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1909-10-23
WHAT The KIDNEYS DO
Their Unceasing Work Keeps US
Strong and Healthy.

All the blood in the body passes
through the kidneys once every three
minutes. The kidneys filter the blood.
They work night and day. When
healthy they remove about 500 grains
of impure matter daily, when I'M
healthy some part of this impure mat
ter is left in the blood This brings
on many diseases and symptoms-pain
in the back, headache, nervousness,
hot, dry skin, rheumatism, govt, gravel
disorders of the eyesight and hearing
dizziness, irregular heart, debility
drowsiness, dropsy, deposits in the
urine, etc. But if you keep the filters
right You viii have no trouble with
your kidneys.
James C. L. Armstrong, Nuuanu
Valley, Honolulu, Hawaii, says: az
was a sufferer from kidney trouble for
three years and Doan's Baekache Kid
ney Pills completely cured me. I hav,
had no return of the complaint during
the past year. I can not recommend
this remedy too highly"
Doan's Baekache Kidney Pills arr
sold by all druggists and storekeeper.
at so cents per box (six boxes $3.50
or win be mated on receipt of price BY
the Hollister Drug CO., Honolulu. whole
sale agents for the Hawaiian Islands
Remember the name, Doan's. an,
| take no substitute
The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1909-10-23
P0ST0FFiCE MUST GIVE
WAY FOR NEW DEPOT

HILO, October 19.-The matter of
the removal of the postofice in order
to make room for full-sized new rail
road depot was the main topic of dis
cussion at the meeting of the board of
trade last week Manager Filler
brought the matter up, stating that
while the railroad company was pre-
pared to build the new depot, it could
only do so by furnishing other quarters
for the postoffice until the new federal
building was erected, and this, he had
been told, would take about five years.
He had been informed by Inspector
Hare that a building with the same
floor space would be sufficient, but to
this must be added new boxes and fur
niture, which would bring the total
cost up to about $4,000.
The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1909-10-23
RUSSIANS SEE
THEMSELVES IN
THE ADVERTISER

a big bundle of yesterdays AdVer-
Users were sent down 10 the immi-
grant station yesterday afternoon, on
request of the Russian immigrants, for
distribution among the Russian immi-
grants, so shat they might see the pic
lures taken of them the day before by
The Advertisers photographer.
Colonel Sam Johnson essayed to
make the distribution, and as he
walked down the steps into the yard
where they are being held, he appre-
eiated that he was going to have a job
on his hands The Russian men saw
him coming with papers, and that was
enough They came forward by leaps
and bounds, and in a trice the copies
were whisked out of his hands and
into those of the newcomers, who ran
to various parts of the yard, laughing
at the joke on the colonel.
But their smiles turned to dismay
when they saw the papers were Eng
lish. They thought they would be
printed in the Russian language. But
as soon as they saw the pictures of
themselves, they became quite gay
again, and they had lot of fun pick
ing themselves out in the groups. The
papers were passed around and around,
the women taking huge interest in
them. They slyly put the papers
away, but every now and then would
resurrect them and sean the pictures
again.
The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1909-10-23
IN THE CIRCUIT COURT OF THE
FIRST JUDICIAL CIRCUIT, TER
RITORY OF HAWAII.

At Chamberlain Probate.
In the Matter of the Estate of James
Steward, Deceased
No. ALL.
On reading and fling the petition
and accounts of Mary Steward, of Ho-
nolulu. Island of Oahu, Territory of
James Steward, late of said Honolulu,
deceased. wherein she asks to be allow
ed $966.73 and charges herself with
$1937.56, and asks that the same may
be examined and approved, and that a
final order may be made of distribu-
ton of the property remaining in her
hands to the persons thereto entitled,
and discharging her from all further
responsibility as such executrix;
1t is ordered that Monday, the 18th
day of November, 1909. at ten o clock
a. m, before the Judge of said Court
at the courtroom of the said Court at
Honolulu. Island of Oahu, be aud the
same hereby is appointed as the time
and place for hearing said petition and
accounts, and that all persons interest
ed may then and there appear and show
cause. if any they have, why the same
should not be granted and may pre-
sent evidence as TO who are entitled TO
the said property.
By THE COURT.
NJ T SIMONTON.
Clerk. First Circuit Court
Holmes, Stanley & Olson. Attorneys
/ for Petitioner.
Dated Honolulu. October s. 1909.
S417-October g, 16, %, 80
The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1909-10-23
JUST MANNERS.
On the Briny the Code Is Different, but
It is Exact.


1t is Exact.
John R. Drexel, at dinner in New
port, said of good manners:
t'The Hottentot thinks his manners
are the best, the Frenchman thinks Ills
are, the cowboy thinks his are, even
the sailor-but listen.
81 once attended reception on a
man of-war. A distinguished states
man, visiting this man-of-war, dis
pensed with the usual formal salute.
heard sailor near me say:
" Who S that lubber what don It
tip his skypieee to the skipper9'
Choke your luff," returned an
other sailor. That's Senator Dash,
the famous tariff leader
We'll, growled the first sailor,
why ain t he got manners enough to
salute the quarterback
'Manners! a third sailor Clipped
in. What does he know about man
nerss l don't suppose he was ever
out of sight of land in his life. -
The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1909-10-23
RESOLUTION.

Be 1t Resolved by the Board of
Supervisors of the City and County Of
Honolulu, Territory of Hawaii, that
the sum of Two Thousand Five Hun
dred ($2500.00) Dollars be and the
same is hereby appropriated from the
Road Tax Special Deposit, Honolulu,
for the payment of claims for Repairs
to Bridges and Storm Sewers. in the
District of Honolulu.
Honolulu, T. H.. Oct. 10, 1909.
Presented by Supervisor
J. c. QUINN.
The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1909-10-23

Homestead Agreement
lot; will
eighteen
shall declared his
non o a provided by law
particulars lots, Land
L. NJ SubAgn 9th Land District
Kauai
will also be sold lots Nos IS and CO. comprising
of at
shall erected thereon cottongn pineapple
specified will subject the
to all paid
balance three from date of purchase at $50
at million gallons
Comm of
a Honolulu, October 81, 1909
November 10
The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1909-10-23
OAHU RAILWAY
TIME TABLE

OUTWARD.
For Waianae, Waialua, Kahuk> and
Way Stations-*9:15 a. m, 1920 D. m.
For Pearl City, Eva Mil and Way
Stations-t7:30 a. m, 1915 q. m.
f11:15 a. m, "2:15 p. M, 1920 o. m,
1918 P. NJ, 1890 p. m, til p. m.
For Wahiawa-*9:15 q. M, and ISIS
p. m.
INWARD
Arrive Honolulu from Kahuku, Wal
alua and Waianae 1876 a. M, $3.50
P. m.
Arrive Honolulu from Eva Mill and
Pearl City-t7:46 q. N, 1896 a. m,
.10:3S a. M, *1:40 p. m, *4:31 p. n,
5:31 p. m, $3.50 p. m.
Arrive Honolulu from Wahiawa-
1886 a. m. and 1871 p. m.
The Haleiwa Limited, two-hoRr
train (only frst-class tickets honored),
leaves Honolulu every Sunday at s:23
a. M; returning, arrives in Honolulu
at 1910 P. m. The Limited stops only
at Pearl City and Waianae.
*Daily. TEX. Sunday. tSunday Only.
G. P. DENISON, F. C. SMITH
Superintendent. G. P. & T. A.