The Birmingham age-herald., 1909-11-28

LEST THE PUBLIC TAKE TOO SERIOUSLY the re- ports diligently circulated by esteemed competitors and swamp with orders for immediate delivery of E-A-F'"3 30" cars, deem 1t advisable to make def mite statement this subject-thereby adopting different from that of other who have raised the price of their without giving prospective buyers due notice.
 TIT MAY BE WELL TO EXPLAIN at the outset the conditions which obtain and the results that must ac crue-that have in several already appeared For tunately in position to do this without injury to ourselveswhe others for reasons that will be obvious, just anxious to keep to themselves some things they know.
 DURING THE PAST SIXTY DAYS prices of several makes of have been increased $50 to 200 over pre- vously advertised prices Some of these have been pub licy announced-more have not. It's rather difficult situation to handle and of them don't know Just how to do it without admitting deplorabe lack of fore sight limited financial backing
 WE ARE NOT CRITICISING those makers who have raised the price of their most they had no choice in the matter. Tried to compete with matchess organization and facilities their price to try and meet ours-and simply couldn't that's all OUR FACILITIES ARE NOT EQUALED by any others in the industry. Nor distributing organization which places in the hands of the for about half what it costs other makers to make the transfer from factory to ultimate
 ITS RATHER SURPRISING, BY THE WAY, that just when the wiseacres predicting lower prices for tomobies, lo up they go Fact Is, there no founda ton for those predictions and the wseacres weren't wise to the true situation. Based their predictions the fact that E-M-F''30'' had set pace and of course others must follow it. We'll you can't follow, you know unless you have just fast conveyance-that H you may follow, but you can't keep up.
 THAT'S WHAT'S HAPPENING NOW to most of them It will happen more-better bear that in mind before buying with less financial backing, less stability and less reputation than Studebakers which goes with E-MF'30 Your guaranty will be worth the paper it's printed on, you know, when the that as sembed" your car is more. But anticipating. THERE ARE SEVERAL REASONS for the increase of prices and so you will be able to apply your own judg men to the matter, we' tell you the more important of which may even force us about February 1st to add $10O to the price of Sudebaker E. 3O'' FIRST THERE'S A BIGGER SHORTAGE of automo- piles of all kinds this year than before Last years shortage nothing by comparison And every day it grows greater. Perhaps you haven't noticed yet. You will when you go to buy car-that is to say car with any reputation back of it. and sensible business you'll hardly consider any other.
 COULD YOU READ OUR CORRESPONDENCE of the last month-applicatons from ten thousand dealers anxious handle the Studebaker lineyoud d appreciate that there exists today condition almost unparalleled in commercial history. And the condition grows acute daily.
 WON'T BE ONE CAR FOR EVERY FOUR prospective buyers That's the estimate of the best informed-'s estimate also since General Manager Eames tour, just finished, during which he travelled 22000 miles and visited every important center in every state in the Unon Condition IS unprecedented.
 SHORTAGE ALONE WOULD BE SUFFICIENT grounds for increasing the price of like EMF 3O-onIy it doesn't fit in with policy. On the grounds we could have sold all the E-M-F"30' cars at $1 600 from the frsalways has been four times great de- mand supply for this But entire plan is based quantity production of quality with gin small as to place the price where 1t will create its quantity demand.
 SECOND REASON IS MORE IMPORTANT-in brief as follows: Eighttenths of the automobiles built in this country what known in the trade assembled cars That is to say the various parts motor trans mission, frame, axles, steering gears bodies etc., made in small machine shops all the country and assembled by the concern whose plate appears the Only investment the so-caled manufacturer has is big assembling building-or she'd He can "pul out of the automobile business at short notice take his '.cream' with him and-wel where the buyers of his cars get off at is the a nnanswerable question DEMAND FOR PARTS" EXCEEDS SUPPLY several times As result these "assemblers" have for months past been bidding against each other for parts Think of hat-and trying at the time to compete with facilities such have! Whats bound to hap pen is easy to predict
 THAT DOESN"T TOUCH US AT ALL. We have almost many millions invested in factories for making every part of cars others have thousands invested in
 AmzElznd