The San Francisco call., 1909-03-13
BUSINESS PULSE
BEATING LIYELIER
F. j. Cooper Discusses COndi-
tiOnS on Return From
Extended Trip
During Four Months Absence
Forty Eastern Cities
Are Visited

Back TO san Francisco, where, he
says. the pulse of business is thump-
ing livelier than it is in the east, f.
J. Cooper, the president and general
manager Of the i. j. Cooper advertis-
ing company. returned during the MD
die Of this week. Cooper left san
Francisco November 5 last. and trav-
eled 1900 miles during the l. weeks
Of his absence. He reports that While
the eastern cities have not entirely re-
covered from the depression that came
with the panic Of the fall Of 1907, busl-
ness conditions are improving and II IS
predicted viii flourish unpreeedentedly
the coming summer
7 visited 40 cities in this country,
said Cooper. in discussing his trip yes
terday. L left san Francisco for Los
Angeles. From Los Angeles ] went TO
Salt Lake and Denver. Then I left the
mountains for Kansas City and St
Louis. and went north through the up
per Mississippi valley TO Omaha, Sioux
CITY. st Paul. Minneapolis and Duluth
I stopped at all those cities for brief
visit, conferring with advertisers,
businessmen and newspapermen. l
was extensively studying the condi-
tiOns.
AT THE LAKE CITIES
AT Chicago I made an extended stay.
I studied, also. Milwaukee, Toledo, De-
froit Cleveland. Buffalo and Rochester.
That group Of cities. starting with Du-
lufh. are the wonderful lake cities,
great manufacturing places. Chicago
IS Ia a healthy condition. In fact, in
my opinion. Chicago is quite the
heslthiest business city in the east.
While I was along the lakes visited
Toronto. Canada.
sOf course, I visited many cities IN
that section beside those / have enum-
Grated. From the lake region 1 went tc
Boston, Providence and other New
England cities. and then TO New York
But Boston is my favorite. There is
q uuaintness about its crooked streets
and quiet people There is little hurry
and hustle. New York is not entirely
( recovered from the effect of the panic
I but its people are optimistic.
From New York ] went to Hampton
roads and watched the feet return tC
3 American waters. Probably I was the
only San Franciscan at the front or
that day.
everywhere found that the people
were interested in San Francisco There
was 8 great deal OF misinformation IL
the east regarding the amount Of dam
age caused by the earthquake. Peo'
pie seemed TO believe that the quake
was nearly as disastrous as the fire.
did my best TO be missionary for the
city and 70 eradicate that misunder
standing.
CURING A BAD HABIT
Also. ] strove to cure the easterneri
OF calling our city Frisco. But a
times I would meet a former San Fran
ciscan who would ask so plaintively
How is dear old Frisco?' that I coul,
not rebuke him. There was Away
that sentimental attachment for Sal
Francisco in the hearts of those VIII
have lived here.
The eastern people are watching tn
progress Of the graft cases here wit
interest. as also they are watching
with enthusiasm the rehabilitation o
San Francisco, as our city, seemingly
occupies a warm place in their hearts
~ comparing the advertising worl
done in San Francisco with that don
in eastern cities, I can say that in mat
ter. design ana general get up we 10
cally are up TO the standard of nearl,
All the eastern cities. and better thai
most of them. New York, Chicag
and Boston may show better work Il
some respects, but otherwise, we hav
nothing TO fear from comparison wit
eastern cities. The newspapers in tn
east carry a great amount of advertis