Los Angeles herald., 1909-12-05
Price OF EMF 1907
Will Not Be Increased
Before February First

N%%E-
THAT DOESN'T TOUCH US AT ALL. We have almost
as many millions invested in factories for making every
part of cars, others have thousands invested IN
assembling pants-many OF which they DO not even
own, but merely lease.
THEY'LL ALL SELL ALL THEY MAKE-No doubt
that this Competiton-real competitonis
thing unknown in this business today. Three or FIVE
years hence-that's another question.
BUT THE THIRD REASON DOES AFFECT US-And
that is why other makers predicting rise In price
Of F"30"predictions diligently circulated they
threaten swamp with orders for immediate delivery
condition which while envabe iii respects is not
to be invited to great degree we have had 1t
during the past year.
THE TIRE SITUATION is ACUTE-Most acute it has
been Crude rubber has been soaring for the past
sixty days and quoted at $222 pound! And not
from artificial but because there tremendous
shortage of rubber
SOME MAKERS ARE HARD HIT by this-those makers
especially who foxy" they thought in making
tire contracts fixed prices when rubber was
quoted 65 81 When rubber prices quadruped
there great gee in the camps of our Friends the
Enemy-for they thought the tire maker would be the
only loser. But it appeared the shoe the
other foot Real shortage of rubber meant there wasn't
enough go round and those who had bought tires low
the trade for shoddy tires. Made from discarded
O'Sullvan rubber heels and other refuse.
WHERE DO WE GET OFF AT is your natural question
Well, in the position of the who finds himself
with his elevator full in OF shortage in the wheat
for all tires will need and will be equipped
with rubber tires-made from the best Para rubber the
world produces and by the best tire makers we know
Morgan Wright.
worth face value more and you entitled
to facts which to base your own judgment.
WALTER E. FLANDERS ANTICIPATED the rubber
situation as he has anticipated every other move in this
industry accuracy that has been the marvel of the
trade He covered for tires for five years. just he
covered for every other kind of material that goes into
the making of motor
NOW FLANDERS HAS A SUPERSTITION to the effect
that be good unless it is
made that both parties will be satisfied with it, not only at
first, but to its very end.
so HE MADE HIS TIRE CONTRACT, not at fixed
price per tire but such that the price of tires
fucuaes with the markets for crude rubber Sea Island
cotton, labor and other items See the point? He guar
anteed himself good tires and left incentive for the
tire maker skimp the quality should rubber unex
pectedly advance-as it has
NOT THAT ANY REPUTABLE TIRE MAKER
WOULD, you understand We wouldn't them of
anything like that But-we to fill some of the tire con-
tracts made four months ago. at present prices OF crude
Kellogg OF Minnesota Besides, it's now question OF
which makers will get tires at all and beggars can't be
choosers They are begging for tires-any old kind OF
tires-and the rubber won't round there's only
thing left the tire maker-compound as best he
FLANDERS WAS ABLE BY HIS PLAN to not only
the quality of tires with which all Studebaker
will be equipped, but make the contract that get
first call the output only of Morgan & Wright fac
tory, but of the other big plants that constitute the
Rubber Goods Company OF Amerca-whch gets 500 OF
all the crude rubber that comes to America.
THAT'S WHAT WE CALL "FoXY"-1nakng contracts
that two-sided; which provide for any change that
may and at the same time guarantee always the
highest quality of materials. We Jed, said
before for FIVE years on all materials d on contracts
such as that above described What otheE had
either the foresight the capital to anticipate that far ahead
WE MANUFACTURE EVERY PART from the Pig Iron
and the Steel Plate the finished only motors
and all other mechanical parts but bodies and tops
and fronts All sold with the Studebaker label
and its equipment Magnetos, tires and radiators
made by specaiss-and secured against all
contingencies in the way tires We get
requirements and get the best.
PRICES OF ALL MATERIALS-Stcel, aluminium "copper"
ng-aloys, etc, have advanced considerably
the prices paid for those which still working
up in the first 10000 cars-bought, you'll remember,
panic prices in the panic times of 1907 Nearly 5000
hands of Balance will be finished about February
Lord Motor Car Co.