The White Pine news. [volume] (Ely, Nev.) 1906-1910, 1909-03-30

The Impostor last evening gave
several columns TO what purpofted 10
be high Indignation because the log
gerry of Ely advertised in the Sunday
edition of the News that the business
of the firm in Ely had been bad ana
that therefore IL intended selling It's
goods for whatever IL could get and
closing its doors. incidentally, the
Impostor held the News up for eriti-
cism because II printed the adver-
tisement of the Toggery.
The Impostor has for some time
chafed a great deal about the seat OF
its brains because the News has been
doing the advertising business OF
this camp, for the simple reason that
the News is the best newspaper In
the camp and has half dozen
readers in the district where the I'M
postor has one. This ehafing COM
bined with the lack of brains which
the Impostor has suffered since the
departure of Mr.. James Qnarles from
the editorial chair. led to the foolish
buster which appeared last evening.
The latter would be. unworthy OF
note except for the fact that Ii az
fords a brilliant example of the du-
plieity of the sheet, which Is out sim
ply. solely and all the time for the
money, no matter how II may be
gathered and Is looked upon general
Iy as a mere grating imposition
which has done more TO BARN Ely
that all other influences combined
and which has given columns TO i'll
concealed knocking of the town and
district where the News has given
pages to boosting Ely and all the dis
trict, at expense of thousands of dol
lars where the Impostor has spent
cents.
However, the meat of the matter In
hand is that on Saturday morning
last the manager and alleged leaser
of the Impostor. SWALLENBCIG.
WENT TO THE PRoPRIETORs OF
THE TOGGERY AND SOLICITED
FROM THEM THE ADVERTISE
MENT WHICH APPEARED IN THE
NEWS OF SUNDAY MORNING.
sWALLOWBURG WAS THEN
TOLD WHAT THE ADVERTISE
MENT WOULD CONTAIN AND THE
SPACE 1T WOULD TAKE, AND
ASKED WHAT HIS RATE WOULD
DE FOR PRINTING 1T. THE M
POSTOR MANAGER THEREUPO>
MADE TO THE ToGGERY \ CUT
RATE To GET THIS ADVERTISE
MENT. Not only did he cut the rate
but he begged the Toggery people
TO come through with the business.
lntlmating that part of the bill
would be taken out in trade. as is
most of the advertising which this
cut rate sheet carries.
The Toggery people said no. The
Tmpostor rightly ranked as "A very
poor advertising medium with them.
they knowing It's circulation 10 he a
mere handful, and they wanted a
price of less than half the cut rate
offered them by the paper before they
would consider that they were getting
even a small chance AT return of
their money from the expenditure.
Swallowburg after vain endeayor to
get the ad at his first cut rate. init
mated another cut, when he was told
that the firm had no time to fool
with him and would do no business
with him at any price but would pay
the regular rates of the News and
continue to use that paper exclusive
ly, inasmuch as IL reached all the
people of the district and there was
no need of using the Impostor.
Swashinburg left the Toggery mad
and disgruntled. Subsequent events
are self EXPLANATORY HE MAS
READY TO TAKE THE AID WHICH
THE TOGGERY HAD WRIT
TEN FOR PUBLICATION. AND
WANTED 1T so BAD THAT HE CUT
RATES. But HE COULD NOT
CIT 1T His enlann would nnt ann,,,