davidaulloa/AmericanStories huggingface dataset:
Omaha daily bee., 1909-06-20
Value of Newspaper Advertising
Paper Delivered Before Western School Managers Association at Ds
Moms, June g. 1909, by Il. 3. Boyles, President Boylss College, Omaha.

of a paper to pass without the name of the
store appearing therein. They spend con-
siderable money to announce the closing
of the store on Christmas or some other
holiday. Why7 There is no direct return.
1t is the object to familiarize every reader
with the name OF the store. I believe in
the same theory of publicity for the bust
ness college only not upon such a large
scale. The constant hammering from the
newspaper, daily or weekly, makes your
name as familiar in the home as that of
any other we'll advertised product,
! believe also in specific advertising. The
general statement that you are running a
business college is not sufficient. Change
your copy frequently and enlarge and
elaborate upon some particular feature
each time. Your faculty as a whole-your
b~uilding-the d%esirability of your location
the success of your employment depart
ment IL you lave one-the advantages of
attending summer school and other term
announcements, etc. In other words make
special features of your business Just as
the merchant makes special features of his
business. or course an Institution may
be so dead in the she'll as ito have nc
features and never will have, but we are
talking to and about live people, not mum
mics. This also applies to the public upon
whom we depend. We are talking TO live
Americans, not to the royal Egyptians
asleep so long under the Pyramids.
Another Direct BENEFIT.
Aside from the direct result which one
obtains from newspaper advertising It IL
q safety valve, which Keeps a man atten-
tive to his own business. BY that I NEAR
that If one gives his best attention to news
paper advertising. to the inquiries arising
therefrom, to following up such inquiries
and giving attention to the students he IL
bound to get. he will be too busy to worry
over what his competitors are doing.
No man ever made a success of his owl
business who spent too much time and
effort in worrying about his competitors
No man ever built up a big business en-
Omaha daily bee., 1909-06-20
Summer Amusements at the Omaha Theaters

comedy drama. Lewis Randall, an Amer
lean. is practically an exile in Central
fearing to return, because he has
committed q murder in the United States.
Tom Long, also an American, and who
bears a marked resemblance to Randall,
dies, and HIS papers and effects are given
to and by a native priest. Randall dis
covers a letter and photograph of Helen,
Tom Longs cousin, and is very much inn
pressed by her picture. Randall returns
to the United States as Tom Long; he is
met by the father, who accepts him as his
son, and by Helen. who believes him to
be her cousin. but, aside from this, things
do not run very smoothly In the Long
family. randall soon discovers in Tom
Long he Is impersenating one Of the worst
raseais ever residing in that community,
In Central America he had formed a liking
for Helen from her photograph, n upon
meeting her falls madly in love. but Is
treated by her In silent contempt a. the
original Tom Long before he went TO Cen
trail America robbed her Of her small for
tune. Randall confesses 20 Helen that he
is not her cousin, but. the statement is
treated by her as q joke and a ruse 10
keep from working 70 pay her back the
amount Of money he has formerly stolen.
The complications are satisfactorily ex-
planned in the last act and the play ends
happily. The story Is interesting and
fascinating. the characters are true TO life
and not overdrawn. The play is entirely
new and will have it's first performance on
any stage At the Air Dome tonight
Omaha daily bee., 1909-06-20

terprise who lost sleep In making plans
to his opponents. In our line
of work there is entirely too much atten-
ton given by many school managers to
the plans and methods OF competitors. The
man who gives careful attention to his
advertising has nc time for such useless
cares, What matters II to you IL your
competitor by some ehincanery secures one
of your prospects when your advertising
is bringing you inquiries every day from
people whom you land and who never
heard of the other fellows school?
Why assume a burden of worry as to
conditions elsewhere in some other school
and neglect the proper cultivation of your
own fleld2 Newspaper advertising saves
worry. You cannot carry another's bur-
dens IL you keep busy with your own at
fairs.
Habit Grows on One.
The more newspaper advertising q man
does, the more he desires to do, but that
does not mean that the eloquent solicitor
should be permitted to prevail on you to
use pages and half pages in Especial"
editions just to be a good fellow nor
to make the public believe you are doing
a big business, nor to bluff a competl-
tor. AS mentioned above, ! believe IL Is
most unbusinesslike and positively fatal
In many instances to fight a competitor,
particularly TO carry your petty q~uarrsls
into the papers and before the public, Some
solicitors will play upon jealousy to secure
more advertising, but the public Is not
concerned in your troubles. Advertising is
expensive and judgment must be exercised
in it's use. Having determined upon the
approximate amount to be expended, make
it go as far as possible, In many cases
the services Of az advertising agency would
be valuable In planning an advertising
campaign, but you are footing the bills
and you want the agent to present your
claims for patronage, not his ideas. You
are the man behind the gun and know
what you want to say, although II is some
times good busine TO have someone else
say 1t for you. 1t is the agents business
to put your advertising in the best posi-
Omaha daily bee., 1909-06-20

1 concluded a number of years ago that
advertising is as essential to
the business college that hopes TO meet
with the greatest financial success as 1t
Is to the up-to-date mercantile concern.
Great enterprises today are built up by
some form of advertising. but whatever
methods are used. outside Of newspaper
advertising, especially in the building up
of a private school or business college, are
only approximate; and, / think. with pro-
per newspaper advertising the results
could in almost every instance be greatly
increased. A business college may achieve
a measure of success without the news
paper, but It can double it's patronage by
constant and persistent newspaper ad-
vertising.
When / speak Of newspaper advertising,
I do not mean the spasmodio sort, but
constant, systematic effort day after
day, and week after week. The kind that
makes your school q household word; that
makes both the parent and the prospective
student think of your school whenever an
institution OF YOU class is mentioned.
The kind of advertising that gets in
quiries, whenever school information is de-
sired or sought. Catalogues. booklets, cir
- VAfNAe oAa AAb w 1Ap ~
Of great value, but the most important
point TO consider is inquiries and exper-
fence demonstrates that such inquiries can
be gotten through the newspapers. And,
If you have the proper follow-up system,
I speak advisedly when I say that you
can land 80 per cent. or more OF such
inquiries.
John wannnmaker's Advice.
While It is a fact that newspaper ad-
vertising costs money, and many a
gutter has lost out Just at the time
he should have taken a new grip. Johr
Wanamaker says there are only three
ways to make newspaper advertising pay.
First, keep at it, second, keep at III ant
third. keep at IT," and I think we car
afford to take the advice OF John.
The big department stores afford In in
stance Of this kind Of psrsistency. The!
gre so persistent they never, allow an issue
Omaha daily bee., 1909-06-20
REAL ESTATE GOSSIP
Insurance Company Sells Last Of It's
Omaha Property.
PICTURE OF HEALTHY CONDITION
New Plan of selling Lots Makes
Homes Possible for aud
at Same Time Good Profits
for Dealers

In the sale OF a south side residence for
$500 by Thomas Brennan. financial agent
OF the National life Insurance company Of
Vermont, the last week. there is a story
Of how desirable Omaha property has be-
come and how It has recovered values
which we're actually only imagined many
years ago when the city was only a little
more than half its present size. II has
been the custom Of the National Of Yer
mont to loan large amounts IN the states
where Il has large amounts Of insurance
in force Accordingly a number Of years
ago a large number Of real estate mort
cages on city property were accepted by
the company. Hard times came on and
many people could not meet them and the
property was turned over TO the Insurance
company 10 meet the mortgages in due
course OF time. -Four years g when the
substantial growth Of Omaha began in
earnest, the National Life Of Montpelier,
VT, was paying taxes on 120 pieces OF
Omaha property, a large part of which was
in the residence district The real estate
business began to pick up with other lines,
and in tho four years the ~financl agent
Of the company has sold the 12o pieces of
property. some Of which were valuable, as
the total amount Of the sales Is something
like 1854, 900. And yet most of those who
bought National Life property got genuine
bargains. as the company desired to get Its
money out Of city property, In securing
this amount OF money from the company's
Omaha holdings. the financial agent has re-
ceived a sufficient sum to make up the
back interest TO his company, as well as
the taxes. and in the opinion of officers OF
the company, who are delighted with the
way Omaha property was liquidated for
them, the deal could not be repeated in any
city in the west. and has not been done by
other financial agents, who have had large
amounts Of city property to handle under
similar conditions.
Omaha daily bee., 1909-06-20

The corn show Is to do some extensive
advertising the next few weeks. A rep
resentstive will attend the National Edu-
%cational association meetings in Denver in
July where thousands OF school teachers
will so. Another representative Of the pub
licity department OF the corn show Will
visit during the next three weeks, the grain
exchanges at the ten principal primary
grain markets Of the United states, which
include Kansas City, ST. Louis, Cincinnati,
Buffalo, Detroit. Toledo, Chicago. Milwau-
kee, Minneapolis, Duluth and Sioux City.
Already plans for state exhibits are fore
ing the committee on buildings to plan for
larger quarters than was at first intended
for the Third annual corn show,
Omaha daily bee., 1909-06-20

Bungalow City" the name given by
the Payne Investment company to a choice
collection OF bungalows on West Dodge
street In Dundee. has been accommodating
suburbs and now It consists Of several
blocks. almost all Of which rave bunga-
lows. queer and quaint houses. The lots
surrounding the city are owned by George
q &C. and by Benson g. Carmichael. Both
firms are selling a large number OF the
lots on Capitol avenue, Davenport and Chi
cage streets and a score Of homes are IN
course Of construction.
The fourth excursion OF the Payne Invest
ment into the irrigated country OF the
North Platte returned Friday morning.
The amount of sales since the last trip
amount to nearly $4,000. The edlct having
gone forth that o sugar factory would be
built in the Scott's Bluff valley in time to
axe care OF the 1910 crop has aroused new
interest. Also the recent interview given
in The Bee with Henry Oxnard to the
effect that not less than ten factories
would be built there in the next ten years
is causing people to sit up and take no
toe. There has been an unusual rainfall
in the valley in the past month and so far
no irrigation water has been needed. The
river has been high, but has done 10 dam
age nor is any aprpehended, all rumors to
the contrary Notwithstanding.
Omaha daily bee., 1909-06-20
IOWA IN ON CORN EXPOSITION
Hawkeye State Will Have Big Educa-
tional Exhibit at Omaha Show.
STATE COLLEGE DOES GOOD WORK
Already states wanting Space Cause
Building Committee Anxiety and
Plans win he Enlarged q
Meet Requirements.

Iowa and Nebraska will again compete
for honors at the National Corn EXPOSE
ton.
This decision was reached at a conference
OF officers of the Iowa State college and
the executive committee Of the National
Corn exposition held Saturday.
Prof. p. G. Holden, Prof. NJ, L. Bowman.
Of the State college, and J. wilkes Jones.
former general manager of the exposition
and at one time connected with the college,
were present snd expressed themselves as
very much in favor Of Iowa making a
showing. which II possible, would win
honors from Nebraska.
In a conference with George II. Steven
son. assistant secretary of the National
Corn association, Dean Curtis, of the Iowa
State college, also assured the National
Corn exposition that the school would make
an exhibit at Omaha.
The Iowa situation has hung slightly in
the balance since the Western Grain Deal
ers association decided to pull off a state
show at Des Molnes at about the same
time as the National Corn association Sc
lected for the National Corn exposition.
Now 1t appears that the Iowa state show
will be only q big drawing card for the
National Corn show at Omaha The state
has appropriated $1,000 for an educational
exhibit at the State Fair to be held in
Des Moines. This exhibit, greatly enlarged,
will be brought to the corn show,
All West IL Signed Up.
with Iowa in line the last western state
has signed up" and the prospects for the
corn show are said to be twice as good as
Omaha daily bee., 1909-06-20
Omaha Banks Are
at Top of the List
They Beat Every City Except New
York and Kansas City in Bank
Clearings Gains.

omaha continues to lead the country in
e~iearings. For the week ending June II
led every large city except New
York and Kansas City in the per cent Of
gain, passing such thriving villages as New
Orleans, Louisville, Milwaukee, Los An
gelss, ST. Paul and Seattle in the totals.
The calendar week shows a gain Of nearly
100000 over the corresponding week OF
last year,
Omaha daily bee., 1909-06-20

Miss Fitch has arranged for her annual
alfreseo m exhibition at Hsnsoom
park. This time the play will be given
near the rose garden I'm the northwest
corner OF the park. Twelfth Night" will
be repeated at the evening performance.
and a matinee performances OF Much Ado
About Nothing will be given. Colonel
Gardiner OF Fort Crook will supply the
Sixteenth Infantry a to furnish the
music. and other plans are along lines that
win make this the most enjoyable outdoor
entertainment ever undertaken here. Miss
Fitch has been busy for some time re-
hearsing her players In the two dramas
to be given. snd expects 70 furnish smooth
performances. Tuesday June =. has been
selected - the date.
Omaha daily bee., 1909-06-20

and the amusements being af-
z119QNz forded are quite in keeping with
HH&N the season. And yet this is not
dRHA&D exactly true, for the quality Of
drama that is being set forth at the Boyd
more properly belongs TO the winter sea-
son, when the make their most
ambitious efforts. Manager Woodward has
been doing some wonderful things with his
stock company this summer, and proposes
TO keep It up indefinitely, apparently. For
the current week he has scheduled Sun
day." q fine comedy by Thomas Raceward,
seen here but once, when Ethel Barrymore
played In IT, It's story is unique In a way
and its action is quite sufficient for the
season. Sunday is a girl who is born Of
good English parents, but has been left an
orphan In a far western town. She Is
reared by four men, friends OF her father,
who are rough but kindly. At the opening
OF the play the question OF Sundays future
is under debate. A young Englishman,
scapegrace son Of a good family, is loaf
ing about the camp, and proposes dlshonor
TO Sunday, then undertakes to force him
self on her. One of her protectors finds
her in a struggle with the brute, and shoots
him dead. Then Sunday goes to England
to live with her relatives. Here she Is
wooed and won by q gentleman. but she
discovers II was his brother who was shot
out west and fees back TO her boys. He
follows and explanations clear up the sit
uation and all ends well. Miss Lang will
have the fine role OF Sunday, while Mr.
Morris Will play the dual part OF
Arthur Brinthorpe. the young Eng
fish meier do we'll. and Colonel Brinthorpe,
his brother MeggFR Ifndhnln nagHa
Anderson and Dudley will ave the roles
Of the four western men, and the others
In the company will be suitably placed in
the cast The first and fourth acts take
place In the home of the four and Sunday
in Silver City. 'Out West" and the second
and third are az Brinthorpe abbey, Eng
land. This gives a fine chance for con-
trast In stage settings. and Il fully pro-
yided for by Mr.. Woodward. The first per-
Torrance win be on Sunday afternoon.
Omaha daily bee., 1909-06-20
BLAIR GETS HIS VERDICT
Former Manager of Kingman Com
pany Wins in Lawsuit with
the House.

A verdict of 5000 in favor Of Calvin s.
Blair and against the Kingman Implement
mpan was returned by the Jury In
Judge Days court. A sealed verdict in
case was reached Friday evening at
1880 o'clock, after three hours elaboration
and returned in the morning.
Omaha daily bee., 1909-06-20
MANY FiREMEN At FUNERAL

Seventy-Ftve Pay Their Respects ts
John Anderson, Who Gave
His Life.
seventy-five firemen, many OF them old
friends and former fellow workers with
the deceased, attended the funeral Of John
Anderson, the former captain of an Omaha
fire company, who died In Hastings at the
Hospital for the Insane. The service was
held Saturday morning at st. Johns
church, with interment in Holy sepulcher
cemetery. The home is at 1880 North
Twenty-sixth street
Omaha daily bee., 1909-06-20

as Charlsew Heights. 1t IL west Of Fort
Omaha. being bounded by Fort street,
Webster avenue. Thirty-third and Thirty
sixth streets and consists OF Isl lots, al
most ali on grade. The addition is three
blocks from the Florence car line and six
blocks north Of the Ames avenue car
lines. The lots are to be sold on the easy
payment plan.
Omaha daily bee., 1909-06-20

N. p. Dodge started something In Sioux
City in selling a tract of 100 lots, the plan
Of which is to be rapidly followed by at
least one Omaha firm, The deal ia unique
even In Omaha. where all kinds Of liberal
offers are made by firms opening new adj
ditions, and the Dodge deal was the first
of the kind ever pulled off In Sioux City,
Some time ago Mr.. Dodge bought a tract
in Mornlngside, a beautiful suburb Of
Sioux city, for S2b,OO0, The Methodist COL
lege, Of which Bishop w. s. Lewis was
tho head for many years, Is located In
Mornlngslde, and II is high and slightly,
corresponding to Dundee in Omaha This
tract Mr.. Dodge offered for sale on terms
which made 1t possible for any one TO se-
cure a lot-n down and 80 cents per week,
Many Of the buyers paid much more h
81 down and will pay more than 80 cents
per week. As a result, when the property
is all paid for, Mr.. Dodge will realise a
small fortune for handling this PROPOSE
tion-somethlng like $40. 900. II is said, and
yet he has made a home In beautiful Morn
ingaide possible to several hundred people,
many of them Of the poorer CLASSES, who
have been paying more for residences In
the packing house district. TIL Dodge
tract puts them UP on high ground, in the
air and sunshine, above tho packing town
homes.
Omaha daily bee., 1909-06-20

has been chosen with such great care and I
such a diversity of subjects that
there will be something TO please every
fancy particularly and every one as a
whole. A study is made of program selec--
endeavor is made to choose only
such subjects as will m endorse
ment from educators and head of families,
rather than pictures that reek of Vicious
ness, violence and vulgarity. Very little
Of the melodramatio is allowed to creep
into the Burwood's superb displays, and
one may rest assured that what little there
is displayed is OF so mild and harmless a
variety that the Witnessing OF 1t would not
nfluenoe children to emulate it. Plenty
Of comedy subjects, mythical and educa-
tioral topics are the choice Of the Bur,
wood folks, they sincerely believing that
such a combination comprises the ideal
moving picture program. The value OF
the pictures and their enjoyment is greatly
enhanced oy the soft, velvety melody from
the cathedral pipe organ. the like OF which
does not exist in any moving picture dis
play In the west. To hear II alone is well
worth the admission fee. Today the en-
~tertainment will be continuous from l until
IL p. m, an hour and a half being neoes-
sary for each performance.
As usual, tomorrow evening will be $50
ciety night" this being the regular Mon
day evening feature. Tn picture program
will cease at 8 o'clock and for half an
hour the organ recital and vocal concert
will hold ones attention. For his pips
organ selections Herr Urbaoh will play
Handles Largo" and the inteTmezzo
from "csyaleria Rustieana," by Mascagni.
Tenor Chauneey lessen will render dur
ing the half hour. 'Tn Sing Thee Songs OF
Araby." by Clay; "a Red. Red Rose." by
Hastings. and by special request, the
Holy city" The regular program will
then be resumed
The Increased a~ttendance AZ the Air
Dome theater. corner OF Eighteenth and
Douglas streets. the last two weeks has
been phenomenal Last Sunday evening Il
IL estimated that over 40 people were
turned away and with the s~zeeDton of
two nights the large auditorium has been
well filled during the last week The OF
fsring Of the Human Stock company this
week viii be cousin Helsn," > fOur-ao'
Omaha daily bee., 1909-06-20

MAHA has settled down to the
summer period very gracefully,
and the amusements being af-
forded r quite in keeping with
the season And yet this Is not
aNaCtIv tr,,a for tha n,,atItxy 81
Omaha daily bee., 1909-06-20

The third week Of the BurwOod's summer
diversion starts this afternoon with . pro-
gram which, IN It's entirety. viii Outclass
any previous Offering The moving picture
section of the hour Md . half program
Omaha daily bee., 1909-06-20

ma RsaA Ms.Ats 5lds--TTasa OOmpHny has
ensa. a qssa e a new sAdiE@ 70 be Enswa
Omaha daily bee., 1909-06-20
All West Is signed up.

With Iowa in line the last western state
has "slgned up" and the prospects for the
corn show are said to be twice as good as
last year.
Omaha daily bee., 1909-06-20

rhe next addition which Hastings = Hey
dea win tackle u now a. "Aooeoe Ter
rNea- and n On the South Central oous-
VSrA Overlooking spStng lake park X Is
lOoAeed IN Sns OF the most dssiraaAe parts
OkCass sOutA 1iAs tua tnsias q tAs soath
ouahA Ma
Omaha daily bee., 1909-06-20

Where will the Woodmen OF the World
build their $3.50, 900 sky-scraper? While this
question Is the talk Of real estate dealers,
all admit that wherever It is built 1t viii
have an influence on other property Some
Of the officers and friends of the order do
not believe the building will be sold at
Fifteenth and Howard, but the new build
ing erected on the lots east and on the
present site, the building now occupied
torn down. Offers have been made to the
order for the corner at Seventeenth and
Harvey streets, opposite the court house
and Boyd theater. Another offer has been
submitted to sell the southwest corner of
Seventeenth and Dodge, now occupied by
the old Campbell home. still another is
Nineteenth and Douglas, opposite the new
building of ]. L. Kennedy,
Omaha daily bee., 1909-06-20

Following this plan an Omaha firm Is to
open a desirable tract shortly where 81
down and 80 cents per week will buy a
good lot. The firm proposes TO furnish
small banks, similar to those furnished by
savings banks. The banks, may be taken
to the office OF the company, where the
key will be kept and small savings buy
lots which will be more valuable by the
time they are paid for.