The Montgomery advertiser., 1909-11-28

MI E-M-F-"3o" PRICE WAS BASED ON AN PER CENT margin of making and distributing On the quantities manufacture and the rapid of the invested capital that satisfies Just show you the EMF Company has has invested three millions of dollars m factories and add tons during the last yearan made from the sale of EM- ESQ" cars and on the small margin quoted above. BUT THAT MARGIN WILL BE CUT INTO and seriously rubber and other materials keep advancing they have In that event. may be absolutely imperative that the pnce advance-and February lst will tell the story. WHY $l00" YOU ASK. It's a natural question Answer because determined long there any of that eight per left will hold the pre where is Never mind just whysuee to say very essential part of policy of building for the uturx--he far future of ths industry We'd be perfectly willing to tell you could we do without also letting the other fellows pans You they all read ads-,hats how they know what their next move ought to be-
 ANYWAY. THAT'S WHAT WE PLAN TO DO But when all the margin has been eliminated by advance in prce of materials. will either have to manufacture at loss cut the quaiyuse maeable castings and crank and such other epeden rivals adopt offset the difference between their facilities and ouand then cant reach price within $250 $350l Of course, neither o those would be considered.
 NOW PLEASE REMEMBER WE HOPE WE WON'T have to increase the price, we positive would we'd simply and less space. But when the eight pe cent has all sone-hy well add again; and that. in round numDe tUU added the which, all the world knows $l .250 b. factory in De hoit-magne,o and five lamps included-"of course" HAVE WE MADE OURSELVES PLAIN to youp We've tried The facts stated above open every confirmation from any reliable Some of Our Friends the Enemy will contradict then-natraIy And deahes handling com petins lines wl also try refute Internationally and for Fs sefnerest; and second from ignorance of the actual conditions Any Studebaker dealer heap other facts on the above-we keep them posted
 THOMAS W. LAWSON SAYS he can always throw the wise ones of the scent by udcrousy simple deviceust telling the truth right out in print Whether he does not beside the makwe know s good advertising philosophy There's certain type of who discounts everything he in the advertising columns Ohersand they the kind that got E-MFCas last when thousands had gc whouknow how to discriminate and these accept Stade baker advertising at par.
 WHAT IS OUR OBJECT IN THIS ADa Own up now your puzzledI Aren't you2 Is induce orders o nme- dia,e delyer'-or distribute them longer period we can deliver to better adyantagep Whichp Or botha Or? Do your interpreting ThereIl be enough oi both classes to suit purpose. Which will be the wiser
 that's for each reader figure for himself We've told you plan-f enough readers doubt perhaps that will best sui purpose
 IF WE KNEW OURSELVES whether the price of the EMF" 30 would advance February hrst-why the problem would be easy In fact there would be problem. But don't We can't afford to advance il without due notice wouldn't be fair according to ideas of things So we had content ourselves with telling you the facts know them date and let each reader steer his accord ing to his lights.
 WE ARE MAKING FIFTY CARS A DAY NOW--E-M- Ego alone. Each Sudebaker branch and dealer has hi alotment-know to just how many he have and to
 day when each will be shipped As far the present oupu, will go and long your dealer has for present delivery left you get If you five minutes later than the ahead of you-imposbe get of If everybody who wants ErM-F-"30" rushed in today of course couldn't take care of them. But always delay-tha gives the alert chance
 sTUDEBAKER CANNOT AFFORD to do some things other with less stake do. On the other hand capital permits to do many things that impossible to others Studebaker afford repudate any contract. legal or moral made either with dealer ultimate user SO WE WILL AGREE TO DO THIS. When your focal dealer has exhausted h allotment for delivery prior Feb lst will stand back of him and you the of agreeing deliver any which bona 6de order has been placed and deposit paid for delivery of his allotted dates any up May lst Such will be delivered the present price whether conditions compel increase between and then or not Provded-rnark this cafefulHprovided name the nearest SdebaEer Branch by mail after order has been placed This provision will hold good until withdrawn by notice published in this paper after which date will be imperative.
 THERE'S THE WHOLE STORY-Lets sec how many will interpret agh Who will most accurately gauge the in- mediate future of this automobile industyand profit by it, ,~.' nm'cs,,on c.aoI.:sr snd .aS G1' Studebaker Tube Horn Automobile C'o