New-York tribune., 1909-02-05

"One Paper In the Home Is Worth a
Thousand On the Highway."
1t is Home Circulation that COUNTS The door of NO
HOME been barrcaded against The Evening Mail It
does go into ALL the homes because there OTHER
newspapers that have friends well as The EVENING
MAIL. after ALL the circulation in New York
city There knocking, KNOCKING at the doors by crcn
aon department. however, and favorable coming
fast.
One of the advertising staff of The Evening Mail said
that "The paper that GETS UNDER THE ELECTRIC
BULB the home library the paper that brings to the adver-
ser the KIND of returns he is LOOKING FOR" TTIer
words spoken But the advertising man should have
included under the gaSight, too
The Evening Mail is TRYING VERY HARD to print
only GOOD NEWS, TRUE NEWS, INTERESTING
NEWS, CLEAN NEWS, GOOD ADVERTISING, TRUE
ADVERTISING, INTERESTING ADVERTISING,
CLEAN ADVERTISING. 1t is winning friends every day,
every week. every month"; by this policy The doors of hundreds
of homes being opened daily to take in the FAMILY
NEWSPAPER-The Evening Mail
When it GETS INTO the home, it leaves it-no
OTHER newspaper is ever SUBSTITUTED for it. The
home circle WANTS Therefore The Evening Mail does not
LOSE readers No newspaper had LOYAL lot of
readers Never LOSES reader addo GAINS one will
make circulation DOUBLE before couple of years.
Reperting Again to the Plan of Acquiring
a Home Circulation.
The basis of all good advertising Reiteraon Reeration
Reeration The value of newspaper to advertising GET
TING Home Circulation. We reterate that the ONLY
KIND Of circulation we are after Home Circulation 1t IS the
ONLY KIND we have We want more of the kind" No
effort will be spared to get it.
Highway Circulation piles up totals that stagger you lnc-
denay PILES UP trolley cars, subway trains and platforms
railroad rans ters the streets. Ten thousand of Home
Circulation in the RIGHT KIND OF HOMES is worth hum
thousand newspapers that merely glanced and
thrown away.
One of the largest advertisers in New York said the writer
'hen YOU get 10000 kind of circulation you NOW
have your advertising space WILL BE WORTH MORE per
line than anv newspaper in Your based
on your present circulation ARE LOWER, considering value,
than those of pretentous newspapers
The Evening Mail feels that it the RIGHT TRACk
1t will not swerved from its of REACHING OUT
for that HOME CIRCULATION. The improved Saturday
paper with the beautiful Illustrated Magazine going TO
HELP to get and homes Just keep watching
The Evening Mail GROW.
The Final Say Abort Rates and What
Our Growth Means.
The pace set in January 1909 if kept up for ELEVEN
MONTHS MORE, will INCREASE in THE
EVENING NAILS business of ONE MILLION
LINES OF ADVERTISING which, added to what printed
in 1908 would make total advertising FOUR
MILLION LINES, or PRETTY CLOSE to the papers
that exceed us.
That is goal will stand every test to FAIR
NESS, as RELIABILITY The rate card open to all
Continued progress motto. All that want is to
put THE EVENING MAIL on a Pedestal in Quality,
Home Crcuaton--n Honest Truthful, Advertising. We
are climbing HIGHER climbing rapidly, but In climbing
hill of prosperity planning plotting or hoping
to any going the other way.
On the whole do you think entitled every
line of CLEAN ADVERTISING that is put out in ANY
New York newspaper? And please do OVERLOOK the
Home Circulation feature the Magazine featehow much it
means o you, Mr. Advertiser.
Tbonk fOrre dino