The Bennington evening banner. (Bennington, Vt.) 19??-1961, 1909-07-06
100000 AoNk CARS IN 1910
Increase of 1876 Per Cent Planned by
Manufacturers

Manufacturers plan to place 100000
automobiles on the market in 1910.
according to Alfred Reeves, general
manager of the American Motor Car
Manufacturers association recently,
who has returned to New York from
a trip through New England, Penn
sylania and the Middle West. Tdis
statement Mr. Reeves makes after a
careful compilation CT figures ieceiy
ed from the meyers of aXles, magnets
frames aud ether parts.
THE plans Of the manufacturers
may not be compulsory carried cut"
said Mr.. Reeves, sowing to the jnabil-
ity of parts makers 10 supply the de-
mand, but in any case there is sure to
be an increase of iZ5 per cent over
the production of 1909 which is plac-
ed at $4,000 cars and which has been
insufficient to supply the demand.
"Of the 100000 cars planned for
the 1910 market 165,000 will be pleas
ure cars, 10000 will be high wheeled
buggies made by carriage concerns
and 5000 will be steam and electric
carriages and commercial vehicles.
The average price will be aboHt 5000
the cars below $500 being in the
greatest demand. although there is
no increase in the demand for cars of
higher price. This will mean a tot
al business in cars alone of almost
5000, 600, 900.
yet with these extraordinary fig
ures on next years motor vehicle out
put there is no reason to fear an over
production owing to the fact that Am
erica's greatest purchasing element,
the middle class. has now entered the
field together with the farmers who
have been liberal buyers of cars dur
ing the year 1909. When it is taken
into consideration that there are now
10000 motor cars In tnis country and
at least that number to be turned out
this year, fair idea can be gained
of the present status of the automo-
bile industry.
1T is estimated that this year has
seen an oversold condition of about 10
per cent To many manufacturers it
would appear that they could have
sold twice as many cars as they made
but in most cases the demand has
generally been supplied and only a
small portion of the buying public has
been unable to get cars. Ii next
years record production is to supply
the oversold condition of this year the
result will be an unsafe business con
tion With the great purchasing
power of the middle class and of the
farmers, there is every reason TO be
lieve that next years production will
be readily absorbed
1.-The Importance of the farmers in
the buying of automobiles and the in
fluence they will have on road inn
provement, is more than the average
Fastener can understand. There
are more than two million farmers in
this country and they have had big
share Of prosperity. Kansas, Iowa,
Nebraska have been good automo-
bile states. One maker in Anderson,
Ind, told me that 70 per cent of his
$3.50 care were sold to farmers. The
salaried man who believes in good
things for his family and the business
man who requires quick individual
transportation, mas made for great
er demand for motor cars and that sit
uation will be increased in 1870"
Mr.. Reeves visited on his Western i
trip factories in Cleveland, Dayton,
and Cincinnati. Ohio; New Castle,
Muncle and Auburn, Ind, st. Louis,
Mo-, and Chicago, Moline and Peoria,
Ill. Next month he will visit the fac
tories in Michigan and Wisconsin