St. Tammany farmer. [volume] (Covington, La.) 1874-current, 1909-10-16
Studebaker-FlanderS "2OS75O
The Greatest Automobile Value
the World Has Ever Seen

GAAC w UlAU Has LVCl OCCu
HERE'S THE ANNOUNCEMENT
for which the world of Automobile has been
cording the individual a buyer seller
OF motor cars.
WE HAD INTENDED KEEPING SILENT
about this car for a few weeks yet-until other
makers had had their say-until they had all
sprung their Sensations"
BUTTHEMAGNITUDEO OF OUR PREPARATIONS
the purchase of several factories by Stude-
baker interests as represented by the EMF Com
pany of Detroit set trade tongues awaggng and
information as to the car that was to be produced
on such a tremendous scale began to leak out.
DEALERS ANXIOUS TO GET THE WINNING LINE
began to inquire as to the Studebaker plans for
next year. They were insistent, for very natu-
rally, they did not want to tie up with any other
concern if Studebakers to have the great
line that had been reported. No likes to
enlist on the losing side All like to march with
the Victorious
CUSTOMERS EVERYWHERE WROTE
in this vein: IF Studebakers going to build
a runabout 1 don't want to buy until have
seen it." Thousands of these writer's have dealt
with this old house for years-some Of them
never bought vehicle anywhere else. To
them the studebaker justly adds to the
intrinsic value of any
IN VIEW OF THIS ANXIETY
the part of our friends we decided it would
be unjust to dealers and prospective buyers to
longer withhold information to this car,
which will supplement those other two incom
parable models, Studebaker-Garford $40" and
Studebaker. EMF $50"
SO THE CAT IS OUT
Read the specifications briefly given below Con-
slider the source Of this cars origin. Then COM
pare it with other Sensations recently
nounced-and see if you don't think they were
false alarms.
Observation-Disclosures $50"
is the name of the car, and the title was Sc
lected because it believed that that alone
would be the strongest guarantee Of it's quality
to any one at all familiar with the history and
the personnel of the automobile industry.
STUDEBAKERs STAND SPONSOR
no NII1of Tho nnfir lfrYyS Tyi1l ho
marketed through this organization. That is
your guarantee that the car will be Of sterling
quality Observation-Disclosures could not af-
ford to lend their and reputation based
on IS years Of upright dealing to any but an
honest product.
FLANDERS WILL MANUFACTURE <
this product What could we say here that
would add to his fame manufacturer? His
has been the most wonderful record in this won
derful business. 1t has been succession of
triumphs-a repetition from year to, year OF
feats in production that had Heretofore been
cali marvellous EMF 49," which attained
such an instantaneous success and stands
the most popular car on the market was suti-
cient to establish Flanders for all time.
JAMES HEASLETT DESIGNED
the MISUNDERSTANDING .2O"-an engineer who
up to the time he undertook this commission
had never set his hand his talent to the de-
signing of any but high priced cars. Several
of the best known emanated from his brain. He
designed the original Studebaker chassis-the
one from which have evolved all later models.
Heaslett doesn't know how to do cheap work
simplifes and he knows how to design parts
to manufacture to the best adyantage-there he
is unsurpassed by any.
$4,000 S-F 't2O's" WILL BE BUILT IN 1910
We realize that these figures will be almost In
credible to persons unfamiliar with the re-
sources of Studebakers and the ability Of Elan
ders It is a simple statement of fact. That the
old ultra conservative house of Studebakers
and not young and inexperienced concern
stands back of the statement ought to give
it par value. We know it will.
THIS QUANTITY WAS NECESSARY
It would be impossible to produce car of this
size and quality at the price If made in smaller
quantities. The tremendous overhead" expense
Of equipment and distribution would if saddled
onto lesser number of cars, make 1t necessary
to add Is to SO per cent to the price. we can
the money in lots of 5000 to 5000 But by dis
tributing the overhead over $4,000 cars We have
been able to set the price at $3.50.
COMPARE THIS CAR WITH OTHERS
listed at 500 to $500 more. Add magnetic to
those not eQuipped-We believe no automo-
bile is complete without first class magnetic
and you will fEd that, aside from the difference
in price, there is comparison in value We
didn't intend there should be-
THIS is A FULL GROWN, MANS SIZE
magnetic equipped four cylinder car-not four
cylinder toy a onelung makeshift.
WE HAVE HAD 1T IN MIND SEVERAL YEARS
under way several NOTWITHSTANDING waited until
plans could be matured for its proper manufac-
ture and distribution. No concern would dare
attempt task so large as this until proper ma
chinery not only for making but for marketing
the product had been perfected and installed.
That time has arrived.
THE DEMAND IS ALREADY THERE
this We know. 1t only remained to perfect an
organization to properly take of it and
to extend to buyers that uniform courtesy and
prompt attention that have made Studebakers
famous-and prosperous. Did you ever notice
that Studebaker representative wherever you
find him, breathes the spirit of the whole or
ganization-is sort of beacon of safety to all
STUDEBAKER AUTOMOBILE G.