Omaha daily bee., 1909-11-28
Price OF EMF" go"
Will Not Be Increase
Before February First

Sz
THAT DOESN'T TOUCH US AT L We have almost
as many millions invested in factories for making every
assembling Plants-many of which they do not even
own, but merely lease.
THEY'LL ALL SELL L HEY MAKE-No doubt
about that this season. Competition-rea competitions
a thing unknown in this business today. Three or FIVE
years hence-thats another question.
BUT H THIRD REASON DOES AFFECT Us-And
that i why other makers are predicting a rise in price
threaten to swamp us with orders for immediate delivery
a condition which, while enviable in some respects, is not
one to be invited to as great a degree as we have had it
during the past year.
THE TIRE SITUATION IS AcUTE-Most acute it has
ever been. Crude rubber has been soaring for the past
sixty days and now is quoted at $2SS a pound! And not
shortage of rubber.
SOME MAKERS R HARD HIT by this-those makers
especially who were foxy" as they thought, in making
tire contracts at fixed prices when rubber was
quoted at So to 81 cents. When rubber prices quadrupled
there was great glee in the camps of our Friends the
Enemy-for they thought the tire maker would be the
only loser. But soon it appeared the shoe was on the
other foot. Real shortage of rubber meant there wasn't
enough to go round and those who had bought tires low
must accept compounded" tires-or none. Compounded
is the trade term for shoddy tires. Made from discarded
OSullivan rubber heels and other refuse.
WHERE DO WE GET OFF AT is your natural question.
Well, we are in the position of the man who finds himself
with his elevator full in a season of shortage in the wheat
crop. Our tires will cost us more-but we are covered"
tor all the tires we will need and our cars will be equipped
with rubber tires-made from the best Para rubber the
world produces and by the best tire makers we know
Morgan & Wright.
HERE ARE SOME INSIDE F~AcTs-gratuitous asser-
tons are worth face value, no more, and you are entitled
to facts on which to base your own judgment.
WALTER E. LANDERs ANTICIPATED the rubber
situation as ne has anticipated every other move in this
trade. He covered" for tires for FIVE years, just as he
covered" for every other kind of material that goes into
the making Of a motor car.
o FLANDER HAS A SUPERSTITION to the effect
that a contract cannot be a good contract unless it is so
made that both parties will be satisfied with it, not only at
first, but to its very end.
SO HE MADE HIS TIRE CONTRACT, not at a fixed
price per tire, but in such a way that the price of our tires
Auctuates with the markets for crude rubber, Sea Island
cotton, labor and other items. See the pointi He guar
anteed himself good tires and left no incentive for the
tire maker to skimp on the quality should rubber unex-
pectedly advance-as it has.
NOT THAT N REPUTABLE TIRE MAKER
WOULD, you understand. We wouldn't accuse them Of
anything like that. But-wel to fill some of the tire con-
rubber, would break Standard Oil more efectuaIiy than
Kellogg OF Minnesota. Besides, it's now a question of
which makers will get tires at all and beggars can't be
choosers They are begging for tres-any old kind of
tires-and since the rubber won't go round there's only
one thing LETT the tire maker-compound as best he can.
FLANDERS WAS ABLE BY HIS PLAN to not only
ensure the quality of tires with which all ~Studebaker cars
will be equipped, but to so make the contract that we get
FIRST call on the output, not only of Morgan & Wright fac
tory, but of the two other big plants that constitute the
Rubber Goods Company OF America-which gets 500 Of
all the crude rubber that comes to America.
HAT WHAT WE CALL "FoXY"-making contracts
that are ~two-sided; which provide for any change that
may occur and at the same time guarantee always the
highest quality of materials. We are covered, as we said
before, for FIVE years on all materials and on contracts
such as that above described. What other concern had
either the foresight or the capital to anticipate that far ahead?
WE MANUFACTURE EVERY ART from the Pig Iron
and the Steel Plate to the finished car-not only motors,
aXes and all other mechanical parts, but bodies, and tops
and storm fronts, All are sold with the S~tudebaker label
car and its equipment Magnetos, tires and radiators
are made by specialists-and we are secured against all
contingencies IN the same way as on tires. We get orr
requirements and we get the best.
PRICES OF ALL M~ATERIALS-Steel, aluminium, conner,
bearng-alloys, etc, have advanced considerably over
the prices we paid for those which we are still WORKING
up in the first 10000 cars-bought, you'll remember, at
panic prices in the panic times of 1907. Nearly 5000 nov
IN hands OF users. Balance will be finished about February
Equipmeht-Oh and Ga
~@ LamPs, Generator and
O Tube Horn
MAGNETIC
r. ~. b. DSuoU IncIuded-0f Co,,r.a