The Salt Lake herald-Republican. [volume] (Salt Lake City, Utah) 1909-1918, 1909-12-05
Price OF E-M-F-"3O
Will Not Be InCrea
Before February FL

LEST THE PUBLIC TAKE TOO SERIOUSLY the re-
ports diligently circulated by esteemed competitors
and swamp us with orders for immediate delivery OF EN-
ESQ" cars deem advisable make definite state
ment on this subect-hereby adopting different
from that of other have raised the price OF
their without giving prospective buyers due notice.
IT MAY BE WELL TO EXPLAIN at the outset the con-
ditions which obtain and the results that must accrue
that have in several cases already appeared Fortunately
in position to do this without injury to ourselves
while Others are for that will be obvious, just as
anxious keep themselves things they know.
DURING THE PAST SIXTY DAYS prices of several
makes Of have been increased $50 to $500 prev
ousy advertised prices. Some of these have been publicly
announced-more have It's rather difficult situation
to handle and of them don't know just how to do it
without admitting deporabe lack of foresight limited
financial backing.
WE ARE NOT CRITIcISING those makers who have
raised the price of their carn most cases they had no
choice in the matter Tried to compete with match
less organization and aciesset their price to try and
meet ours-and simply couldn't that's all. 3
OUR FACILITIES ARE NOT EQUALED by any others
in the industry Nor distributing organization which
places in the hands of the for about half what
other makers make the transfer from factory
to ultimate user
IT'S RATHER SURPRISING. BY THE WAY, that
just when the wseaces predicting lower prices for
automobiles lo up they go Fact IS there was no foun-
daton for those predictions and the wiseacres weren't
wise the situation. Based their predictions the
fact that EMF had pace and, OF course, others
must follow it. Well you can't follow you know, unless
you have just fast conveyanee-that is you may
follow but you can't keep up. I'D
THAT'S WHAT'S HAPPENING NOW to most of them.
II will hanDn TO nor-eter bear that in mind before buy
ing with less financial backing, less stability and less
reputation than Studebakers which goes with EF30.
Your guaranty" will be worth the paper it's printed
you know when the that assembled" your car IS
But are anticipating.
ADrO cExyr7uAT pEACoAIC Al. ;....o..
prices and you will be able to apply your judg
Inent the matter we'll tell you the important
of which may force about February 1st to
add 800 to the price of Studebaker-E-M-F-"S0
FIRST: THERE'S A BIGGER SHORTAGE of automo-
bes of all kinds this year than before Last years
shortage nothing by comparison. And every day
it grows greater. Perhaps you haven't noticed it yet
You will when you go to buy car-that is to say car
with any reputation back of it, and sensible business
you'll hardly consider any other.
COULD YOU READ OUR CORRESPONDENCE of the
last neutrality-suspicious. from ten thousand dealers
anxious to handle the Studebaker line you'd appre-
cate that there exists today condition almost TN
paraleled in commercial history And the condition grows
acute daily.
WON'T BE ONE CAR FOR EVERY FOUR prospective
buyers. That's the estimate of the best inormed-s
estimate also since General Manager Eames tour just
finished during which he travelled $4,000 miles and visited
every important centre every in the Union. Con-
diton IS unprecedented.
SHORTAGE ALONE WOULD BE SUFFICIENT grounds
for increasing the price of like EN- F"3O-only it
doesn't fit in with policy. On the grounds
could have sold all the E-MF"3O" 900 from
the frstalways has been four times great demand
supply for this But entire plan is based guam
tity production of quality with margin small
to place the price where it will create its quantity
demand.
SECOND REASON IS MORE IdPoRTANT-in brief as
follows; Eghttenths of the automobiles built in this
country what are known in the trade assembled
cars That is TO say the various parts motor,
mission, Frame axes steering gears bodies etc. made
in small machine shops all country and assembled
by the concern whose name-plate appears the car
Only investment the so-caed manufacturer" has is big
assembling buiding-or shed. He pull OUT of the
automobile business short notice. take his Cream" with
him and-wen, where the buyers of his get off at
the unanswerable question
DEMAND FOR PARTS" EXCEEDS SUPPLY several
times AS result these "assemblers" have for
months past been bidding against each other for parts
Think of that-and trying the time to compete
with facilities such have! What's bound happen
is easy predict
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