The Hawaiian gazette., 1909-09-03
PROMOTION WORK
BOOMING ALONG
Lcontinnel ftom I.aee one.l

CONTINUED from Page One)
herewith submit my annual report. AZ
YOU are aware. many Influences have
been at work during the past year ad.
vertising Hawaii probably in a more
thorough and effective manner than
ever before. To get the public con.
tinually thinking and talking about
any one subject. results in effective
advertising, even though the publicity
may be obtained by unpleasant means,
such, for instance, as the recent strike.
| II is probable that several hundred
| thousand more columns of newspaper
space have been given to Hawaii with.
| in the past few months than ever be-
fore. During this period, the Pineap-
pie Growers Association has been con.
| Quoting well organized and effective
campaign of publicity, their attractive
advertisements appearing simultaneous
| ly in the leading monthlies and week
| lies throughout the country. Clever in
terviews and general write-ups also ap.
peared in the daily press.
The development of Hawaii as a
military stronghold is also attracting
attention the world over.
The Hawaii exhibit at the Alaska
Yukon.Pacifc Exposition is proving a
| great factor in rousing the Northwest
to the attractions and advantages O.
fered by the Islands.
| During all this time and for several
| years past the Hawaii Promotion Com
mittee has been steadily carrying on
| its propaganda, "Hawaii for health,
pleasure and profit" being the slogan
adopted until at last ga trip to Ha-
wall - fad has been developed and in
asmuch as every visitor returns to the
mainland an enthusiastic booster for
the Islands the ripple of discomfort
| with less pleasant surroundings is
| spreading and those living in the lands
of hot summers and blizzard winters
are coming to realize at last that one
! does not have to succumb to srnstroke
or freeze to death in order to enter
Paradise, the modern way of getting out
of the Valley of Discomfort into the Land
of Happiness being afforded by n tip
| TO Hawaii. Once bare and cherries
Diamond Head is passed, a region of
enchantment is before the traveller and
what is best of all, there will be no
disappointment, for Hawaii never disap.
points.
The activities of the committee have
been many and constant during the
| past year and it is a pleasure to be
able to report that in no similar period
have the evidence of success been so
thoroughly satisfactory.
The distribution of folders during
| the past twelve months included:
$4,000 Primers.
| $4,000 General folders.
10000 Aloha postals.
$4,000 Special
10000 Guides to Honolulu.
and Hawaii.
| $4,000 Climatic leaflets.
| $4,000 Agricultural folders.
A total of about 375 900 or upwards
of 1000 pieces per day for each day in
the year, these have been distrib lted
over our counter. by mail and express,
while large shipments have been made
to the mainland by freight and then
carefully redstributed
| While this distribution represents q
large expenditure and is all that our
means has permitted, we could, with
advantage, place ten times this number
of folders annually and then but par
tally cover the United States and
Canada.
Besides the matter enumerated, we
have sent out about 10000 copies of
our weekly news sheet, 10000 circular
letters, $4,000 postal cards, besides sew
eral thousand copies of marked papers.
These have gone all over the world.
There is not public library in the
| United States or Canada, not an Amer
lean Consulate even in the most out
of the way place where the latest in
formation concerning Hawaii may not
be had.
With each edition, we have en-
deavored to improve our folders, not
attempting anything in the way of
elaborate expensive souvenirs but con-
fning ourselves to attractively illus
trated, carefully edited pamphlets con-
tanning just such information as ex-
perience has taught us that the public
is seeking.
Among other special publications re-
Gently got out is leaflet in English,
| French and German which we are dis
.tributing at Colombo with good effect.
| We believe this particular piece of
work will materially increase stop
overs on the part of transpacifc travel
from the Orient.
Fred Haskin g intensely interesting
description of Hawaii we had printed
on special mailing card and sent out
to some 10000 railway and steamship
passenger agents throughout the Uni.
= ted States and Canada.
The distribution of the Crossroads
of the Pacific map has been continued
until today there is scarcely an excur'
sion bureau, steamship or railway Of
| fee the world over on whose walls the
map may not be found.
Probably the circular letter, quickest
to bring results, was the one we sent
out TO some one thousand physicians
throughout the United States and Can,
ada, calling attention to our unrivaled
climatic and health conditions. TO this
letter, great many replies have been
received,
The new edition Of Guide TO Homo.
lulu and the guides and maps OF the
Islands Of Kauai, Oahu, Maui and la'
| Wuil laKa beeu in uFput demand and