The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1909-11-27


LEST THE PUBLIC TAKE TOO SERIOUSLY the reports dill
gently ccuated by esteemed competitors swamp
orders for immediate delivery of EN- F30" cars
able to make definite statement on this adop
ing different from that of other
the price OF their without giving prospective buyers due notice
IT MAY BE WELL TO EXPLAIN the conditions
which obtain and the results that must cetha have
cases. already appeared Fortunately position to do
this without injury ourselveshie Others
will be obvious just anxious keep to themselves things
they know. ## #
DURING THE PAST SIXTY DAYS prices several makes of
have been increased $50 to 5000 previously advertised
prices Some Of these have been publicly have
not It's rather difficult situation to handle and of them
don't know just how do it without admitting deplorabe lack
of foresight or limited financial backing.
We ARE NOT CRITTCISIG those makers raised the
price of their can most they had choice the
Tried to compete with maches organization and facilities
set their price to and meet ourand simply couldn't that's all
OUR FACILITIES ARE NOT EQUALED by any others in the in
dusty Not our distributing organization which places in
the hands of the for about half what other makers
make the transfer from factory to ultimate
IT'S RATHER SURPRISING By THE WAY that lust when the
wseacres predicting lower prices for automobiles o up
they 60 Fact is there foundation those predictions
and the wseacres weren't the situation
predictions the fact that E. had set pace of
course Others must follow Well you can't follow you know
less you have just fast convyancehat is you may follow
but you can't keep up
THAT'S WHAT'S HAPPENING NOW to most of them 1t will
happen morebetter bear that mind before buying
Sn less nnanGa Oacng less sa0y and less reputation than
be worth the paper it's printed you know when the that
assembled" your is more. But anticipating
THERE ARE SEVERAL REASONS for the increase Of prices
and you will be able to apply Judgment to the matter
we'll tell the important of which
force about s to add 500 to the price of stude
baker-E-M- Ego"
FIRST: THERE'S BIGGER SHORTAGE of automobiles of all
kinds this year than before Last years shortage
nothing comparison And every grows greater Perhaps
YOU haven't noticed it vet You will when YOU 90 to buy car
that say with any reputation back of sensible
business you'll hardly consider any other
COULD 700 READ OUR CORRESPONDENCE of the last month
the Studebaker line you'd appreciate that there exists today
don almost unparalleled commercial history And the
dition grows more acute daily.
WON'T BE ONE CAR FOR EVERY FOUR prospective BUYERS
That's the estimate Of the best nformedts estimate also
since General Manager Games tour just finished during which
travelled $4,000 miles and visited important centre every
state in the Union. Condition is unprecedented
SHORTAGE ALONE WOULD BE SUFFICIENT grounds for in
creang the price like E. NF"30"-only doesn't fit
with policy On the grounds could have sold all
the E-F"30" at 900 from the frst-aways been
four times great demand supply for this But entire
plan based quantity production of quality with margin
place the price where will create its quantity
demand
SECOND REASON rs MORE IMPORTANTLY brief as follows
Eghenhs of the automobiles built this country what
known in assembled cars That various
parts motor transmission frame axes, steering gears bodies
small machine shops all the country and
investment the socaed manufacturer has is big assembling
budngor she'd He pul OUT of the automobile business
at short notice take cream with him andwe where the
buyers of his get off at Is the unansWerabe question
DEMAND FOR PARID. EACEEDb6UPPLK several tunes
AS result these assemb have for months past bidding
against other for parts Think of thaand trying
time to compete with facilities such as we haEe What's
bound to happen is easy to predict
millions factories for making every part
others have thousands invested assembling pantsmany of
which do not own, but merely lease.
THEY'LL ALL SELL ALL THEY MAKE-No doubt about that
this Competition competitions thing unknown
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= OK