The San Francisco call., 1909-11-09

One of the big profit charging piano
houses spent several hundred dollars
yesterday in several daily papers call
ing attention in a very vague and IN
sinuating sort of manner TO some
thoroughly unscrupulous and dishon-
est piano selling schemes said TO have
been perpetrated in Cincinnati and at
one time even by themselves, and
which are designated as misleading
and deceptive" bearing the govern
ment's imprint of fraud.
There can be no other motive behind
this venomous outburst and this enor-
NOUS expenditure of money than a
frantic endeavor on their part to cover
UP their high prices and their big
profits and to discredit fair rival IN
trade with whom, on the face or IL,
they find themselves unable to openly
compete.
1t is not surprising that under such
circumstances this house finds itself
compelled to resort to the utmost eX-
tremes of hypocrisy, perversion and
justification. To prove to our own
satisfaction. however, that their hy-
pocrisy is thoroughly understood we
are going to give three prizes OF $lO
each for the three best mot more than
100 words) articles sent us setting forth
why the concern in question finds 1t
necessary to spend such large amounts
of money for this purpose, which other
first class business houses would de-
vote to advertising its own wares.
NOW AS TO THE SALE
Each year during the past we have
conducted a two TO three weeks DEM
onstration sale of pianos.
Most extensive preparations and
much carefuf- planning have been de-
voted to this years event The great
est of all piano sales ever witnessed is
now in progress at 975 Market street
and also at our Oakland establishment,
opposite the Orpheum.
The purpose of this sale is educa-
tional.
We want to demonstrate particularly
at this time, beyond any doubt in the
mind of any reasonable buyer. how II
is possible for US to sell pianos for 1918
and $346, the choicest. most desirable
of brand new instruments, such as reg
ularly sell elsewhere at not less than
$3.50 or $500.
We show conelusively how pianos, for
which regularly $3.50 is asked, can now
be purchased of us at 1882, and the
S275 pianos. brand new and warranted,
may be secured of US for S1S6 and even
less.
1t is our object in this demonstration
sale to prove what our methods of con-
Quoting the piano business mean TO the
retail buyer and what really wonder
full advantages the buyer Of one of our
pianos enjoys. be it the costltest and
most valuable iRstrument made in
America or the very cheapest that's
dependable.
ELIMINATING SELLING COSTS
Our aim is to eliminate the old time
high selling cost. We do not sell cheap
pianos. but we sell pianos cheaper.
Therein lies great difference. We
make II possible for practically every
home in California to own a good.
sweet toned piano. and by this we mean
an instrument of high reputation and
of lasting qualities
To realize just what we are able to
do we expect each psano buyer to visit
other stores before seeing US Thus
and only thus. can a fair comparison
be made.
If we can not show that we sell
pianos, grade for grade and quality for
quality, for less. and. much less. than
the same thing is obtainabIe. elsewhere
we have no right to commercis1 exist
enee.
THE MOST COSTLY or ALI.
This year we demonstrate for the