Evening star. [volume] (Washington, D.C.) 1854-1972, 1909-12-05

D @%
THAT DOESN'T TOUCH US AT ALL. We have almost
many millions invested in factories for king every
part OF cars, others have thousands invested IN
assembling plants-many OF which they do not even
own, but merely lease.
THEY'LL ALL SELL ALL THEY MAKE-No doubt
about that this Competion-real oompetton-is
thing unknown in this business today. Three or tive
years hence-thats another question.
BUT THE THIRD REASON DOES AFFECT Us-And
that is why other makers predicting rise in price
OF EMF -"30'-predctons diligently circulated they
threaten to with orders for immediate delivery
condition which, while envlable in some respects is not
to be invited to great degree have had it
during the past year
THE TIRE SITUATION IS ACUTE-Most acute it has
been Crude rubber has been soaring for the past
sixty days and is quoted at So pound! And not
from artificial but because there tremendous
shortage of rubber.
SOME MAKERS ARE HARD HIT by this-those makers
especially who foxy" as they thought in making
quoted So When rubber prices quadruped
there great glee in the camps of Friends the
Enemy-for they thought the tire maker would be the
only loser But soon It appeared the shoe was on the
other foot Real shortage of rubber meant there wasn't
enough to 90 round and those who had bought tires low
accept compounded" tires-or "Compounded
is the trade for shoddy tires Made from discarded
OSulivan rubber heels and other refuse.
WHERE DO WE GET OFF AT is your natural question.
Well in the position of the man who finds himself
with his elevator full of shortage in the wheat
crop. Our tires will cost more-but are "covered
for all the tires we will need and our cars will be equipped
with rubber tres-made from the best Para rubber the
world produces and by the best tire makers we know
Morgan & Wright.
HERE ARE SOME INSIDE FAcTs-gratuitous
tons worth face value more. and entitled
to facts on which to base your own Judgment.
WALTER E. FLANDERS ANTICIPATED the rubber
ho hos natod yofho
industry with accuracy that has been the marvel of the
trade He "covered for tires for five years. just he
covered for every other kind OF material that goes into
the making of motor
that contract cannot be good contract unless it
made that both parties will be satisfied with it. only
first but to its very end.
so He MADE HIS TIRE CONTRACT, not at a fixed
price per tire but such way that the price of tires
uctuates with for crude rubber, Sea Island
cotton labor and other items See the point? He guar
anteed himself good tires and left incentive for the
tire maker to skmp the quality should rubber unex-
pectedy ADVANCES it has
NOT THAT ANY REPUTABLE TIRE MAKER
WOULD, you understand We wouldn't them of
anything like that But-wel fill of the tire
rubber, would break Standard Off more efectualy
which makers will get tires at all and beggars can't be
ehoosers They are begging for tires-any old kind OF
tires-and the rubber won't go round there's only
thing left the tire maker-compound best he
FLANDERS WAS ABLE BY HIS PLAN to not only
the quality of tires with which all Sudebaker
will be equipped but make the that get
first call the output not only of Morgan Wright fac
tory, but of the other big plants that constitute the
Rubber Goods Company of America-which gets 500 of
all the crude rubber that to America
THAT'S WHAT WE CALL "FoXY"-naking contracts
that wosided which provide for any change that
may and at the time guarantee always the
highest quality of materials We covered, said
before for five years all materials and
such as that above described What other concern had
either the foresight the capital anticipate that far ahead?
WE MANUFACTURE EVERY PART from the Pig Iron
and the Steel Plate the finished only motors,
aes and all other mechanical parts but bodies tops
and fronts All sold with the Sudebaker label
and its equipment. Magnetos, tires and radiators
made by specalsts-and secured against all
contingencies in the way tires. We get our
requirements and get the best.
PRICES OF ALL MATERIALS-steel aluminium, "copper"
bearing alloys etc.. have advanced considerably over
the prices paid for those which still working
up in the first $4,000 carsbought you'll remember,
panic prices in panic of 1907 Nearly 5000 now
In hands of Balance will be finished about February
Equipment-Oi and Ga
Lamps, Generator and
~ i AoO Tube Horn
MAGNETIC
f. q. B. Detroit Incuded-Of Course