Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1909-12-04

1s Mark that. That's what the date. After that
we will be working materials bought in the higher
market-and still going up
NOW YOU UNDERESTIMATE you have read the fore
going carefully and thoughtfuywhy competitors so
confidently predict that the price Of E-M-Fso" will
doubtful about it ourselves
E-M-F-"sO" PRICE WAS BASED ON AN $50 margin over
cost OF making and distributing. On the quantities
manufacture and the rapid turnover of the invested capital
that satisfies Just show you EMF Company
invested three millions OF dollars factories and
additions during the last all made from the
sale OF E-MF-"30" and the small margin quoted
above.
BUT THAT MARGIN WILL BE CUT INTO and seriously
if rubber and other materials keep advancing they
have In that event. it may be absolutely imperative that
the price advanceand February will tell story.
WHY 500" YOU ASK. It's natural question. Answer
is because we are determined SO long there is Of
that eight left will hold the price where is
Never mind just why-suice it to say it is very essential
part of policy of building for the uturethe
without also letting the other fellows into our
plans You see they all read ads-thats how they
know what their next move ought to be.
ANYWAY, THAT'S WHAT WE PLAN TO DO But,
when all the margin has been eliminated by advance in
price of materials will either have manufacture
loss the qualiy-use malleable castings and
crank and such other expedents our rivals
adopt to Offset the difference between their facilities
ours-and then can't reach price within $3.50 $s5O
OF neither of those would be considered
NOW PLEASE REMEMBER WE HOPE WE WON'T
have to increase the price If positive would
we'd simply say and less space. But when
the eight per ISs all gone-wny we'll add it again;
and that in round numbers just about figures out $1oO
added the price which, all the world tnows
lamps ncluded-"of course"
HAVE WE MADE OURSELVES PLAIN to you? We've
tried The facts stated above open easy conhrma-
ton from any reliable Some of "Our Friends
Enemy" will contradict them-naturally. And dealers
handling competing lines will also try to refute them
naturally and tor two First self interest," and
ond from ignorance the actual conditions Any Stude-
baker dealer can heap other facts the abovewe keep
them posted.
THOMAS w. LAWSON SAYS he can always throw tho
wise ones" off the scent by udcrousy simple device
just telling the truth right print Whether
is beside the mark-we know it's good advertising
philosophy. There's certain type of who discounts
eyegyng he he sees sees IN nth the M orsand
thousands had to go wRout-know how to discriminate
and these accept Studebaker advertising at par
WHAT is OUR OBJECT IN THIS AD2 Own up now
immediate deivery?-or to distribute them longer
period SO we deliver to better advantagea which, Or
enough of both classes suit purpose. Which be
he wSe1tas 1 TO! each reader to figure out for himself
that will best suit our purpose!
IF WE KNEW OURSELVES whether not the price Of
s sud M ,s w WOULD 1 advance o Essay % o @ probs
ae:o % @ a os IDEAS o things % s ws due s eu2;.a, fair
5 ssst s s sxs You nf, @ facts % his | s date and A each reader
WE ARE MAKING FIFTY CARS A DAY NoW-EM
Fso alone Each Sudebak branch and dealer has his allotment
shipped output so Ssy and %5:a a oss is
If hye later than the ahead you-mpoobe
get everybody wants and F-NE0eoS
rushed in todaof couldn't take them But some
always dea,-hat gives the alert D' 'O"e
CANNOT AFFORD to do some tbnos
other with less at stake do On the other hand CAPT
bakers afford repuda moral made
with deale or user = -' "'aNS
so WE WILL AGREE TO DO THIS When vour ,oc.
dealer deal has exhausted his allotment for delivery 1st we
wi will @ stand & ea q h am a ed o to a & Of agreeing deliver
dys | de.a of his A. aoa s,.ss aes
to increase s bste.n a now and ,hsn not this
h Stakeholder B,Gmeh b '" n"~t 2
after order hos been placed Precision ovN hold ,oJ t1
rhd,oun by eshhd offer srhtes Se %u
~ wv p" ""'
THERE'S THE WHOLE STORY-Lets see bou no,.,
will interpret Alright Who will most gauge the immediate
future Of this automobile induy-and profit BY it ~ ~
Studebaker Bros. Co. of Utah.
157 State Street,
Roth Phones e3Q Salt eJ-1 C.a rya