The citizen-Republican. (Scotland, Bon Homme County, S.D.) 1???-19??, 1909-12-30
BULL BIG BUSINESS

IMa1
Where staid Qualities, German
Thrift and Made Posrt-
bile the Great Shoe Business of
n F. Mayer Boot & Shoe Com-
pany, milwaukee,, Manufacturer
Of Mayer Quality Shoes.
Most of us see only the present. we
see success only as we are brought
face to face with it TODAY. How MANY
Of us ever look back for the caIse. the
vital things that make success posi-
BILE? oSs
mat the key to real business sue
cess IS often based on a sound princi-
PIE, rather than money, is hest iuas-
.rated by the reproduction OF the fol-
lowing biographical sketch of reder
lck mayer, founder of the f. MAYER
$50 shoe Company, reproduced
from an issue of the German American
National Alliance:
frederick Mayer, founder of the fac
torres at Milwaukee and Seattle now
bearing his, name, came to this country
from N~lernstein, Hessen Darmstadt. IN
way. 1891, N Immediately proceeded
70 Wisconsin, where he en-
lereo the employ of r. Suhm as a Jour-
neyman shoemaker.
The spirit that him "a seek
his fortune in the new world was soon
responsible for another change. and in
1907, a year later, he embarked in
BUSINESS on his own accord, making
boots and shoes to order as only a
German apprenticed artisan knows
now. Subsequently a stock of goods
was carried and a retail business con-
quoted until 1880, when the
ture of shoes was engaged in at whole
sale to the trade.
The business succeeded from the be-
ginning and 1T was here that the staid
qualities of German honesty and per-
sistency. together with the knowledge
OF shoe making gained by a strict Ger
man apprenticeship, came to the aid of
a young business destined to become a
factor in the production of shoes in
America, for it soon became known
that the shoes manufactured by 4.
Mayer had qualities not ordinarily
found IN shoes, and business began 10
expand.
In 1890 the business was well estab-
l1shed, he foundation firmly laid and
the policy well determined. From that
time on the growth was more rand.
FACTORIES, additions. more. factories and
more additions were added, until now
the plant occupies a substantial group
of buildings in Milwaukee and Seattle.
The capacity of the present Mayer fac
tories at Milwaukee and Seattle is o.
900 pair per day, giving employment to
an army OF people, paying annually
over six hundred thousand dollars in
wages, and employing sixty-f sales
men who travel "a states in the inter
est of Mayer shoes.
Frederick Mayer died on March 16.
1893, after building up a large and sue
cessful business. He was succeeded
by his sons, George P. Mayer, Fred 7.
Mayer and Adam j.. Mayer, who. by
rigidly maintaining the policy of the
founder, have succeeded in bringing
h business up to its present magni-
tude, where it stands as a onume
of German thrift and industry. Fred
erick Mayer was a man Of strong char
acter and amiable disposition. He be-
lieved in a square deal for erybo
He was popular and had hosts of
friends. especially among the early set
tiers of Milwaukee, who admired him
for the qualities that We're responsible
for his success, He was a man of sim
pie tastes, who loved his home and be-
lieved in the strict o~bservances of his
duty to God and man. HI left behind
him a striking example of what has, in
at least one instance, been contributed
by a German to the welfare and pros
perity of this great country.
The leading brands manufactured by
the F. Mayer Soc & Shoe Co. are:
"Honorbilt." for men: Leading Lady,
Shoes, Martha Washington" Comfort
Shoes. "Yerman" Cushion Shoes, 'Spe-
cial Merit" School Shoes.