The commonwealth. (Greenwood, Miss.) 1896-1923, 1909-05-07
VALUE IN ADVERTISING
Methods Adopted by Cities That
Find Il Pays.
PRESS AGENTS ARE EMPLOYED
Art Of Publicity Men Has Full SWING
In Booming Towns-Various Devices
Used to Make Known Murieipsl Al.
vantases-ke~ Use For Mail

One Of the surest ways Ia boom
town and attract outsiders TO Il Is b.
advertising Let the world a, larE,
know OF its attractions and las valu,
as a business and residential place,
II ron read that Seattle. Tacoma
Springfield, New Orieaus, Shreveport
Memphis Pawturket Is each and sPv
crafty the ~pleasantest Hhd the most
prodtable place to live tn, that ii
PittsburE neither stogles uor stecl m}.
lionalres are compulsory socIHl habits
that New York is the only Place to huy
stylish clothes: that Greensboro. = {.
II half Yankee and half southern and
Il money ytetder, that fortunes grow
on apple trees around Spokane, tina;
1.-THE sun loves to shine on kjuitas, -
that Sau Francisco is better shan II
was before; that there are no poor and
consequently 40 charities to support
in-one hesitates to name if~aad II
you continually come across refer.
ences 10 the seductions aud comforts
Of these cities, you will know that
tbere's a reason.
The reason Is that even cities new
adays employ press agents,
Advertising cities IL merely another
application Of the familiar iruism that
advertising brings success IL what
rAst uAyapt1ys LaaP ~ gaVtF taFsr pJypp.
tisement, The Springfield Aiass,I board
of trade has just awarded Il prize Of
$500 for a scheme for Ggenting the
city which calls for an expenditure Of
s2a,0sn n year, including a combIna-
tion advertising reading notice agent
This plan II now in the hands Of q
special committee. Among the sug-
gested mediums OF publicity outside Of
magazines and newspapers. which, Of
course, come first, are personal letters,
buttons, stickers. blliboards and a
monthly bulletin,
The Commercial club OF Knoxville,
Tenn, expects TO spend $4,000 this
year in the advertising columns Of
northern and southern newspapers and
m magazines. Spokane, Wash, IN repeat.
ing its last years expenditure Of 500
900 IN promotion work. 1t is cIrculat.
ing. chiefly through its chamber of
commerce. newspaper clippings, bro
chures, pamphlets, circulars, dodgers.
lea diets and copies Of publications hay.
ing descriptions Of the city. Every
inquirer for information Is posted upon
the chambers bulletin board, He IN.
mediately receives letters aud rates
and propositions and pictures from rail.
ways. from land dealers, from bank
ers, etc,
This is one Of the most comprehen.
siye. impressive, eager and judlclous
examples Of the new system. Yet It is
only IN the lealet Of a dealer In Spo-
kHue's city bonds that you learn that
Power City" owns its own water,
works. It's " garbage crematory aud
much other valuable property and that
Its net general bond Indebtedness IA
$l,5i0,000. No city that Advertises
tells you what the tax rate Is, None
except Houston, Tex, tells what re
lief you are to have from the ordinary
or extraordinary burden OF local politi
cal grating.
What Is spread broadcast. as oc,
casion serves, Is notice that winters
are warm, summers cool (s II you
wanted 10 stay the year round IN one
spot. that there are numerous secret
societies, that growth has been rapid
population faDcifully estimated for
1920. that 10 the suburbs there Is not
much rain. and therefore that last
~feebleness Of noble minds, the dream
that hens a pay, will there come
Others declare that within their
borders there Is no su%nstroke: others
that the town contains the only daily
n newspaper south OF Baltimore that car
ries a full up to date news service" or
that here IN the only hippodrome south
Of New York. or that II contains many
sanitariums, or the largest can.
dy factory, or an excellent rae track,
or fifty through trains for other points!
Boston's long suit. advertised by low.
Ing friends, is the circumstance that II
has Il five hour train to New York.
Greensboro, N. c.; Seattle, Wash.
and Pawtucket, r. l.. have devices for
Advertising on every piece Of first class
mall. Envelopes bear either n photo
graphic stamp and q patent opener
marked Pull For Greensboro Or can.
stamps saying Worlds Fair.
1909" or attachable stamps
with an arboreal design and the words
Pawtucket. a City Beautiful"
One southern city c~irculates a minia.
ture poster Of a portly and %porteutous
frock coated person Of the southern
oratoricai or political type. q hand
on hip and with the other beckoping
two fingers to the world at large.
He beckons you to come from the IL.
outer darkness. The very
way in which he throws his head back
and his waist line forward prepares
you for the announcement that II you
to his town you will come to "a
center" whatever that
may be, and he offers you various
opportunities Of an assured future"
and allows you to approach and expe-
the boon Of schools. colleges.
art, music. health and that happiness
49, 500.
associations tend to produce"
Houston, Tex. Is offering a new In
ducement to visitors and home seek
ers. 1t has been paying out good
money for the advertisement at 10
much per word:
.HeF ~ haii y : business house. 9hs
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