Pierre weekly free press. (Pierre, S.D.) 1889-19??, 1909-09-30

20: s75(
studebaker patrons? Well, it's a fact. It's the
way we stand back of them--treat them as we
want their customers treated They soon get
the spirit.
THE BEST BRAINS i'm THE INDUSTRY
ARE engaged in the production Of the stude
manufacture have been purchased-for if we
would avoid all chance Of delays and disappoint
ments to buyers we must depend on outside
concern to furnish the smallest part Every
part must be made in factories and I'M
der the watchfu of Flanders.
TO MAKE THE LOW PRICE POSSIBLE
it was necessary also that there enter in no
intermediate parts profit. No making
. an assembled car can hope to compete with this
car in quality at the price, 1t was the purchase
Of several pants-among them the splendidly
equipped De Luxe factory at Detroit forging
plant, body making plant, and others-that
started the rumors and make it necessary to
announce our plans few weeks earlier than
intended. 1t suits us all right--but-
OUT OF CONSIDERATION FOR COMPETITORS
we intended to keep silent yet while. Deliv.
cries Will not begin until January. Besides, we
realized that the announcement of such
at such price, and by Studebakers is likely to
have the effect of an explosive bomb the
market at this time We had desire to pre-
cipitate anything, but hand was forced
"THIS CAR WILL BE THE SCREAM OF l9lO'
said the first dealer who let into the secret
and if dealers can't pick winners who can?
IT WILL BE A REPETITION OF EMF "3o' HISTORY
the greatest sensation-the greatest
from every standpoint sprung in this in
: dustry up to date
OF COURSE IT WILL BE DAMNED
by rivals But damning doesn't hurt No car
known as studebaker EMF go, They said
we would never be able to make them at the
Pricswe did Then they said deliveries would
hands of owners. banning doesn't hurt, for
they never damn dead
STUDEBAKERS ARE THE WORLDS LARGEST
cannot hope to supply the whole demand
And cars sold under the Studebaker name
are always frst choice persons who unable
to get them and must buy some other are natr.
rally disappointed-and often sore.
THERE is CERTAIN TO BE A SHORTAGE
Of every studebaker model in 1910 We know
that now but are powerless to avert it. Under
the studebaker 41,600 cars, gasoline
alone. will be made in 1910. That sounds big
rs but this is big country and the name stands
4 high over every mile of it.
ONLY 1000 STUDEBAKER-GARF
Americas standard high priced car-have been
planned for Of the latest model not yet pub
licly announced, nearly 200 already under
order. For several weeks we have been aware
that there will be a big shortage Of this model
but it is too late to change plans The only
thing for you, if you w want car Of that type
seven passenger, $4,000 with standard body
is to get your order in now-have definite de-
livery date set.
''DIV1DE WITH THE BUYER
manufacture and selling" That is the keynote
to all Studebaker operations-the explanation
of our policy of small profits per unit o.. auanti
ties of cars No other manufacturer is satisfied
with SO small margin. Most of them do not
know within several dollars what it costs to
make an automobile-and they set wide mar.
gin to cover ~
YOU HAVE BEEN PAYING FOR WASTEFUL METHODS
ever since the inception of this young industry
We have corrected that. This is an industry
75s% .now---not a game
STUDEBAKERS, WITH ALL THEIR RESOURCES
financial and otherwise, would have hesitated
to launch project as big as Studebaker Elan.
ders 40" under the conditions which until With
in a few months have prevailed in the automo-
bile industry-or rather Game. The basis on
which the business has been conducted was
foolish fictitious and false. 1t was fair neither
to maker nor buyer-most unfair to the dealer.
He. was always chasing rainbows. Tying up
with wildcat concern after another he
never handled the same line two years In sue
58g cession--neyer knew where, year afterward
to find any to stand back Of the socalled
y HOW DIFFERENT NOW
when you buy any type OF car your needs
dictate or your purse afford and have be.
hind it the warranty and the name of q concern
like Observation-Disclosures years old This lat
est creation-Stude baker.Flanders "2O"-com.
pletes the line. Here are brief specifications
Read them carefully; then il you desire further
Information about this or any other Studebaker
II ssSs model write your nearest branch Whatever
you do get your order in--or don't berate us
because you can't get car for next spring's
use. when you will want 1t badly.
MoToH4 cylinder bloc; side ertra
$50" carburetor. SsssS'-a8 - -