Los Angeles herald., 1909-10-04
WHITE COMPANY
STEAM AND GAS
FIRST TO USE KEROSENE AS
FUEL
Latest Offering Is Gasoline Car, and
That Has Distinctive Features
and Will Be Popular
Machine

The first White Steam car was put
on the market in 1901 by the White
Sewing Machine company, a corpora
tion which began business in 1870 and
which has developed into the second
largest maker of sewing machines in
the world. The first model was a small
two passenger car of the Stanhope
type and has developed from this small
car to the present day model MN"
II. p, seven passenger Pullman car.
So great was the demand for White
cars that in 1907 the automobile busi-
ness was separated from the sewing
machine business and the White COM
pany was organized for the sole pur-
pose of building automobiles, the per-
sonnel of the two companies being
practically the same.
A site of thirty acres was secured in
the eastern part of Cleveland for new
plant, and today there stands on that
site one of the finest and best equipped
automobile factories in the world. 1t
has every facility that can be found in
any great commercial enterprise. The
output of this factory has grown to
1900 cars a year and they are in use
in all parts of the civilized world They
have found their way into the most
remote corners Of South America. In
Japan they are used in government
service and by private corporations for
bus lines and other commercial pur-
poses. They have found their way into
Australia and the Philippine islands
and Europe.
The White Steamer is not confined
solely to the pleasure car, but is used
by practically all the large hospitals
and municipalities of this country for
ambulance and patrol service. The
United States government has more
White Ctaar11arc in, oil otD
makes of cars combined, and President
Taft has for his personal use a White
Steamer. The White Steamer played
a prominent part in the recent military
maneuvers held in Massachusetts, and
their usefulness in time Of war was
thoroughly and convincingly demon
strated.
The greatest change in the White
cars in recent years is the adoption of
kerosene for fuel in the 1910 models.
This is something for which autOmO-
bile manufacturers have been working
for years, but it remained for the
White company to provide a method
whereby kerosene could be used as sue
cessfully as gasoline. The new fuel
has been thoroughly tried out. and it
has been proved that it can be used
successfully in automobiles. The own
er of a White Steamer, therefore, has
the advantage of running his car on a
very cheap fuel and one that will run
the car farther, gallon for gallon, than
will gasoline. The danger of explosion
is also done away with, and it is no
unusual thing to see bystanders with
lighted cigars and cigarettes while the
fuel tank is being filled with kerosene.
The White company has also added
to their line for 1910 a gasoline car
which will be made in two different
types differing in detail of running
gear and body construction. but with
Identical power plants. This car has
a decidedly foreign appearance and has
n number of distinctive and unusual
features. It has been on the market
less than two months, and judging
from the advance sale it will be a
close second in popularity to the steam
car