The Topeka state journal., 1909-02-24
DEAR OLD ST. JOE. /"
Topeka Ad Club Men Captivated by
Missouri Hospitality.

The Topeka delegation which visited
st. Joseph yesterday came home todsv
captivated by the hospitalitv and
courtesies of the st. Joseph Ad club
and the people generally.
The occasion was the first annual
convention of the southwestern division
of the Associated Advertising Clubs of
America. The local papers referred to
it as one of the great events of the
year.
The business meeting was held in, the
lodge room of the beautiful new Elks
building, while the headquarters and
the banquet were at the Robidoux, the
lately finished new nine story hotel,
said to be the finest between the Mis-
sissippi and the Pacific coast The
states in the division are Missouri,
Kansas, Nebraska, Oklahoma, Texas
and Colorado.
A E. Hutchings of Kansas City, pres
ident of the division, presided over the
meetings.
meeting place for the next annual con-
vention in February, 1910.
Frank P. MacLennan of Topeka was
chosen president by acclamation for
the ensuing year, just as he had been
selected by the Topeka delegates to
nominate for the office another man.
The Topeka delegation was anxious for
the election of j. B. O'Brien, president
|
creed otherwise. Topeka was also ac-
corded the secretary, Mr. J. L. Vincent
of the Mail and Breeze.
The Topeka delegates were Charles P.
| Adams president of the Topeka Ad
club; H A. Heath, secretary; F. S. Saw
age advertising manager Santa Fe
company: J. L. Vincent, Mail and
Breeze: l.. p Booth Missouri Valley
Farmer: Farmer W. B. Flowers, Topeka Capital;
W. r. Gilmore Topeka Capital; Frank
P MacLennan Topeka State Journal;
| E w. Rankin, Kansas Farmer.
The banquet room of the hotel was
| filled with a merry crowd.
The entire menu from soup to nuts"
was made up of ST. Joseph products.
Banquet at the RobidOux.
The POSTMASTER said in a neat
its own success, and that the next
meeting will be in Dallas, Texas, while
the presidency goes to Topeka"
The banquet programme follows:
Toastmaster-J. B. O'Brien, president st.
THE Best Advertising Frank Mac
Lehman, Topeka State Journal
No o!uD Harrison, nri Hahn, Miller and Raidt
charles ar s1GGd Morris @ Of the St Joseph Gazette
| Baritone Solo, Selected. Frank Lawlor
! "Sidelights of the National Convention"
Song Ezra Harrison
Lafayette Young, Des Moines Capital
s9H a Men Are Advertisers Ewing aerbert rtagf
| OF the Htawatha World
| A E. Hutchings of Kansas City, presi
| dent of Southwestern division.
! Ad Club Quartet..---.......
Aud Lang Syne.
The Speeches.
| The eloquent speeches of the even
ling were those delivered by Lafayette
Young of the Des Moines Capital,
Ewing Herbert of the Hfawatha
World, and Charles Morris of the St.
Joseph Gazette.
Ewing Herbert is a great favorite
with the st. Joseph people and all lis
tened intent1y and applauded loudly
throughout his speech, highly compi-
mentary to ST. Joseph, yet sprinkled
profusely with the praises of Kansas.
Lafe Young, the silver tongued ora
tor of Iowa brought cheers from his
audience. After discussing advertis-
ing matters he cosed with a dramatic
description of the great success of the
commission form OF government In |
Des Moines.
speIlbinder well known in Missouri |
and portions of Kansas. spoke with |
much entertainment and instruction |
upon modern advertising.
A. E. Hutchings, the retiring presi- !
dent, a great favorite, was exceeding |
ly happy in his talk.
Mayor A. p. Clayton, one of the |
brilliant afterdinner speakers of the |
west, and mayor of st. Joseph, in his |
inimitable manner, with his lively wit,
earned the ovation as the representa-
tive of hospitable st. Joseph.
Mr.. MacLennan, who was introduce
ed as the newly elected president, gave
a number of "reminiscences of his ex-
periences and acquaintances in st. Jo-
seph during the past twenty-five years,
adding:
us your fine Convention hall or your
magnificent hotel, we can carry away
with us, without robbing you, that
which is greater than either of them,
created them both. the
spirit of the energy, of the enterprise
and of the enthusiasm of greater st.
Joseph closing with: at has always
seemed to me that the word 'adver-
tising' was an especially fitting and
appropriate one for the thing which
it designates. In analyzing the word,
YOU are reminded of the fact that its
derivation is from the Latin word 'ad' h
meaning, TO turn In other words,
advertising a means, turning-toward
''Then the best advertising must be
that which turns towards the best
aaThe best advertising may be an
editorial, or it may be the tone of a
news article, or it may be the spirit
of a report, or it may be the express
sion in one form or another of just
such hospitality and kindness as that
being shown today in ST. Joseph to-
ward the representatives of her sister
cities who have come here upon your
kind invitation.
''The best advertising is that which
advertises that is, turns toward the
things. right thoughts and right lfv-
ing; that which turns toward charity,
toward courtesy, toward promise, to-
ward progress, and that which turns
us to high purposes, to high resolves.
to all the good things of this life and
of the life to come, is truly, the best
advertising
The Newly Elected Ohicers.