Evening star. [volume] (Washington, D.C.) 1854-1972, 1909-10-04
GOLDENBERG'S NOTABLE WEEK
FOURTEENTH ANNIVERSARY
CELEBRATION DRAWS CROWDS.
Remarkable Growth of Dependable
Store One Of the Features Of
Greater Washington.

Stores that for square dealing. under
selling and studied efforts to satisfy d
discriminating public revolutionize the
business history of city. are the pillars
of that city's commercial emnence. This
business maxim. taken from the diary of
successful merchant. finds strikingly
truthful application in the splendid
growth of the department store of M
Go]denberg, whose fourteenth anniver
sary celebration, beginning today. will
mark notable week of the commercial
year. That the celebration of this ami
versary will let loose flood bargains
into the laps of Washington shoppers Is
a fact of undeniable importance to lne
buying public, but the public confidence
manifested throughout these fourteen
years OF commercial success carries a
deeper satisfaction to the heads of the
house of GOldenberg.
This satisfaction, which is the funda-
mental of the Goldenberg optimism, will
soon find material expression in the build
ing of large addition to the present
store, now occupying almost an entire
block on It'll street, with an entrance on
K street. Plans are now being formulated
for new building on the lot in the rear
OF the present store, which. when COM
pleted, will make an establishment of
mammoth proportions
Fame Spread Quickly.
The opening of the store this morning
signalzed the beginning Of a weeks rush
to grasp bargains that seldom il ever are
within the reach Of the shopping public.
Beginning one October morning fourteen
years ago in a small store at 923 7th street.
the proprietors Of this house have seen
their efforts stamp Washington as an inn
portant trade center, spread its fame as
an inexpensive buying community and al
together raise its standards of fair deal
ing and honest merchandising to the high
est level.
That the dependable Store" has
grown from the little one-room affair
of fourteen years ago to it's present
eXpanse of more than 100000 feet Of
floor space, with yearly demands for
increased floor space, is a trade monu-
ment of which any merchant might
well be proud.
To Build New Addition.
The enormous increase in the volume
of business. making necessary the pur-
chase of larger and more assorted
stocks. has rendered the building of a
new addition imperative. Mr.. Golden
berg says. 1t also means that no store
enjoys a greater degree of merted
Will Shippers ol dill GLASSES,
and that no establishment is today held
in so high esteem with the shopping
public.
OF the varied departments that at
tracted the woman patrons this morn
ing none proved a greater magnet than
the millinery and ladies'. apparel de-
partments. Recent trips to New York
by the corps of Goldenberg buyers and
raids on the stocks of the metropolis
have resulted in displays of goods that
give this store its enviable reputation for
style. quality and low price.
Customers in Foreign Lands.
One of the highly developed features
of the Goldenberg store is its success
full mail order department Each year
since the inauguration of this modern
plan of merchandising this department
has grown. until today 1t has customers
in Hawaii, Cuba. Porto Rico and the
Philippine Islands.
In a word. this line taken from the
big anniversary advertisement of the
Goldenberg store, FILLED with high
hopes, holding lofty ideals, the man
agement has always been enthusiastic
progressive and constructive" supplies
the secret of the Goldenberg success.