Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1909-06-19
Shopping in London
Undergoes Amerlcanization

from the music halls to take part in
an entertainment in honor of their bllsl-5
ness prosperity. Another arranged 4
large anniversary celebration, also with
an elaborate entertainment TO the pub
lie and so on.
yertised and as the American store
continued rs 1t had begun. London
papers We're literally flooded with APP
peals to public attention. While no
one has computed the exact increase.
II Is generally estimated that the ex-
penditure on this method OF booming
trade has more than trebled since the
coming OF the new store which alone.
is said to spend about 100000 q
week on advertising,
& AMERICAN WINDOW DRESSING.
Window dressing has also been re-.
volutloniaed! Formerly the London.
shopkeeper tried to put everything he
possible gould. from shatplus ITO silll
no attempt at effective display or
artistic arrangement Now all this is
changing, The new store windows are
dressed according to thoroughly np-
to-date American methods and the
Others are slowly following suit. Also
instead of covering the windows with
steel curtains at night and on Sun.
day and thus losing thousands of dol
lars of valuable advertising each
week. the American Immigrant keeps
them brilliantly lighted every even
ing, and uncurtained on sunday. Sew
eral shops have already initiated him
in exhibiting their windows to the
public on sunday and doubtless many
VIII soon light them at night as well.
The result has been noticeable
change in the whole appearance OF
Oxford street, the great shopping
thoroughfare Of London, a. street that
used to make one think OF n dowdy
and over-dressed woman and now
looks more as If 1T had been turned
out by a Partisan nodiste.
GREAT EXODUS OF EMPLOYEES.
So much for the change as it af-
fects the general public. There has
for the "drapery'' clerk. He is no
longer browheaten and systematical-
~ bullied by his superiors, but is treat
ed like a rational human being The
1900 employees of the new shop are
not only governed with courtesy but
have been taught to feel personal
responsibility in the success of the
enterprise. AS result there has been
q wholesale exodus of the best men
from the old shops to the new one and
consequent revolution in the man
ner of handling men in the old. The
same shop which organized the
jubilee. recently gave each of It's
workers a portion of the annual pro-
fits. something unheard OF hereto
fore.
OF course the Invader from America
was stuffed with dismal prophecies be-
fore opening his store. He was told
of the deeprooted copper-rivcted con
scrvatism of the British public. They
would never be stimulated into pur-.
Oh, 1,Nr =,
schemes: they would never partronize
a store of several floors requiring the
Use of lifts or elevators to get
about; they wouldn't give a passing
glance to new ways of window dress
in2s: they wanted to be bounded into
buying by the time-honored frock-
coated Aoor walker, etc, etc. The new
conner just went ahead on American
lines. with the result that his place was
packed on the opening day-nearly
100000 persons entering its doors
and has been packed ever since. But
the growing revolution was the ice
cream soda fountain. A soda-fountaiu
in a London department store! ''Nhy!
my word" the idea was absurd, pre-
posterol,s! Nevertheless. he put it in
and the fountain has been constantly
lined With a solid, struggling mass of
thirsty humanity from the opening
day. All THIS despite the fact that
summer has only just begun. What
will happen in July it is useless to
speculate on.
THE FLOOR WALKER DECLINES.
Let us return to our frock-coateCa
friend, the floor walker He Is still in
evidence. but rather subdued even at
the old shops At the American store
he never bothers anyone. He is there
If wanted to show the way to
counter or department.. but he fades