The Charles Mix new era. (Wagner, Charles Mix County, S.D.) 1???-1911, 1909-10-01
Observation-Disclosures II

AN~~OD0AAN4 -
The Greatest Automobile Value
the World Has Ever Seen
HERES = ANNOUNCEMENT
for which the world Of Automobiles has been
waiting 20 MISUNDERSTANDING or dreading &C.
cording as the individual was . buyer or seller
~ motor cars.
about this car for q few weeks yet-until other
makers had had their say-until they had all
sprung their sensations"
DUrmMACNTTUDE OF OUR PREPARATIONS
baker interests - represented by the Com.
pany OF Detroit set trade tongues a-wagging and
information a. to the car that was to be produced
on such . tremendous scale began to leak out.
DEALERS, ANXIOUS 70 GET THE WINNING LINE
next year. They we're ~insistent. for. very natu-
concern II studebakers we're to have the great
line that had been reported. No man likes to
enlist on the losing side. All like to march with
CUSTOMERS EVERYWHERE WROTE
~ this vein: IL 6tudebakers are going to build
= runabout I don't want to buy until l have
with this old house for years-some OF them
never bought Z vehicle anywhere else. TO
them the Studebaker name Justly adds to the
intrinsic value OF any car.
m VIEW or THIS ANXIETY
on the part OF our friends we decided It would
be unjust to dealers and prospective buyers to
which will supplement those other two incom-
parable models, studebakerG arford 40" and
Studebaker EMF go"
50 THE CAT IS OUT
Read the specifications briefly given below. Con.
slider the source OF this cars origin. Then com.
pare It with other Sensations" recently an.
false alarms.
Observation-Disclosures .7e'
Is the name OF the new car. and the title was Sc
would be the strongest guarantee Of it's quality
to any one at all familiar with the history and
the personnel Of the automobile industry.
STUDEBAKERS STAND SPONSOR
for the product-the entire output will be
marketed through this organization. That is
quality MISREPRESENTATION could not az
ford to lend their name and q reputation based
on 65 year: OF upright dealing to any but an
FLANDERS WILL MANUFACTURE
this product What could We say here that
has been the most wonderful record in this won.
derful business. It has been q succession Of
triumphsa repetition from year to year Of
feats In production that had Heretofore been
considered impossible-that other makers now
cAl marvellous: N 49," which attained
the most popular car on the market. was sum-
cient to establish Flanders for all time.
JAMES HEAsLETT DESIGNED :!s1:
up to the time he undertook this commission
had never st his hand nor his talent to the de-
q oss tae best q s snow Da. em n,aa pT1 from i Il. ors seve Ha
designed the original Studebaker chassis-the
one from which have evolved all later models.
Heaslett doesn't know how to do cheap work
IN the sense that the term i generally used. He
simplines and he knows how to- design parts
to manufacture to the best advantase-there he
II unsurpassed BY any.
1G,ooo s-F '7e's' WILL De BUILT IN 1919
We realize that these figures will be almost In
credible to persons unfamiliar with the re-
sources Of studshakers and the ability Of ran-
DER. Il u : simple statement Of fact. That the
CID .ultza Conservative. house Of studebakes
stands back Of the statement ought to give
II : par value. We know It VIM.
1'l' Z e QUA J. 'nps "a: s y S1ssse. . car ., nj.
else and quality :. the price 4 made IN smaller
o. ~oQuipmeQt and distribution would. II saddled
onto : lesser number Of cars. make It necessary
. adj q 70 50 per cent 70 the price. We can
The money in lots Of 5000 to 5000. But By dis.
tTibuting the overhead over 81. 900 cars W have
bssn able TO set the price 1t $3.50.
COMPARE THIS CAR WITH OTHER
listed at 800 to $500 more. Add : magnetic to
those not 90 equipped-we believe no automo-
and you viii and that. aside from the difference
n price. there II no comparison in value. We
didn't intend there should be.
magnetic equipped. four cylinder car-not q four
cylinder toy or : Cne-lung makcshift.
WE HAVE a TT IN MIND SEVERAL YEARS
uuoer MY several mOnt0e-11mpty waited until
plans could be matured for it, proper manufac-
tuIe and distribution. No concern would dare
attempt : task - large - this until proper ma,
chlnoey not only for making but for marketing
the product had been perfected and installed.
That time has arrived.
I'll. pEMAND Is ALREADY THERE
organization 70 properly take care Of Il and
~ extend 70 buyers that uniform courtesy and
prompt attention that have made 6tudebaken
nmOus-and prosperous. Did you ever notice
that studehaker representative. wherever you
ma him, breathes the spirit Of the whole or.
ganisation-is : sort Of beacon o. safety 70 Eli