The Fargo forum and daily republican., 1909-08-10
GETTING AT THE TRUTH.
Coea-coIa People Prove the Perfect
Purity Of heir Pleasing
ProdtEn&


Would you take away a woman's
character by gossip unless you were
sure Of what You are talking abouL7
Have you any more right 60 attack
the character of any article of COM
merce unless you know actually-not
by hearsay but by actual proof-that
1t Is what you say IL is? Do you real
ize that when you say or believe and
repeat untrue things about such an
article you are unwarrantedly robbing
the makers of that article Just so
much Of their just and honest trade?
Yet people occasionally (not fire.
quently, because most people are prop
erly informed), through ignorance or
malice say that Coca Cola contains CO.
caine. This is absolutely and un-
eQuivocally untrue. The reports of
world-famous chemists, and even of
government experts, have disproved
this malicious falsehood time after
time. Yet dishonest competitors of
the Coca Cola Company continue to
revive it through the medium of sin
cere but hysterical or totally ignorant
people whom they have used as
mouthpfeces.
-
antly some of these attacks are made
when the mouthpieces speak or write
Of the beverage as COCOA COLA
instead of COCA Cola
When anyone writes, prints of tells
you that Coca Cola is a harmful
drug habit forming, or dangerous
beverage for young or old, you can
put TT down right then and there as a
falsehood arising from wicked or ma
licioussess or absolute ignorance II
you have an opportunity, tell them to
have Coca Cola analyzed by any hon
est competent chemist, then to sub
NIT this analysis to any honest capa-
BILE physician and get his statement as
to the wholesomeness of Coca Cola.
Then let him send to the Coca Cola
Company at Atlanta, Ca, and get
(free) copies of analysis made by
chemists who know as much in
minute as Coca Cola-s demonstrators
know in a year-chemists who are
scattered In cities from the Atlantic
to the Pacific and are famous for
their scientific attainments.
Then when they've spread these
facts before them, tell them they
ought to go out into the highways and
Ibyways and frankly acknowledge their
mistake and then apologize to the
Coca-cola Company for filching their
character.
Just as an example Of the many
statements the Coca-C Company
have on file regarding its delicious
beverage we print herewith the fol-
lowing analysis of Coca Cola:
Chicago, April Is, 1907.
We beg leave to report to you the
result of analysis of Coca-Cola. We
purchase in the open market an orr
ginal package, of one gallon of Coca
Cola. The contents Of this jug were
submitted to very careful and ex-
haustive analysis for cocaine and alco-
hol, and we failed to find any trace of
either. Caffeine was found to the ex-
tent of 2 of one percent. The amount
of caffeine contained in one ounce of
Coca Cola used for making one glass
of the prepared drink, is less than
one-half that is contained in a cup of
coffee of average strength.
Very respectfully Submitted,
The Columbus Laboratories,
Per ]. A Wesener.
And don't forget while you're read
ing this that 1t is because millions Of
people like Coca Cola that has
aroused the envy of unscrpulous
competitors. Why even rhe arrow de-
sign so long used by the Coca Cola
Company has been initiated by ad-
vertisers, who have gained the mis-
taken idea that it is the advertising
of Coca Cola that has made 1t so
popular instead of its deliciousness
and wholesomeness. For your never
tasted anything more delicious and
refreshing. / is prime thirst
quencher and leaves the incest taste
of anything YOU ever drank at the
soda fountain.