davidaulloa/AmericanStories huggingface dataset:
East Mississippi times. (Starkville, Miss.) 19??-1926, 1909-10-15
POWER OF ADVERTISING.
How Robert Bonner Saved the New
York Ledger With One Ad


1t is seldom that advertising does
not pay under any conditions but
the phenomenal success of adver.
tising sometimes surprises the most
sanguine. Many fortunes have
been made through judicious ad-
vertisements, and disaster has oft.
en- been averted, says the Scranton
(Pa. Tribune, by the timely in
tervention of the well worded ad-
vertisement in a newspaper. One
of the greatest advertisers of his
day was Robert Bonner, the pub
Usher of the New York Ledger.
Probably many readers have heard
the story of Bonner's real success
as an advertiser. When that pa
per was dying apparently for lit
tie support Bonner sent little ad
to the New York Herald to stir up
interest. BY an unaccountable ac-
cident the ad which was Intended
to be one line of the paper was
made to cover an entire page.
Bonner was overwhelmed with sur
prise when he saw it and. moreover
felt that it would never pay. But
the subscriptions poured in so rap
idly as a result that the astonish-
ment was turned into joy, for the
Ledger was saved. The boldness
of the stroke, although uninten-
tional, settled the question in Bon
ner S favor.
From that time ON Robert Bon
ner, who published a story paper,
only, was an extensive advertiser
in the dailies of New York. I'm.
der judicious management and pub
licity work the Ledger was for
years one of the most profitable
publications in the world.
The worth of advertising has re-
Gently been demonstrated in the
political contests in this county.
Results show that the candidates
who advertised the most extensive
ly made the best runs. In one in
stance the Independent candidate,
who was large advertiser, came
very near defeating the organi-
zation selection, who had every
thing in his favor.
Advertising is the pole that
knocks off the persimmons wherey.
er it is applied persistently and ju-
diciously. y.-Ex.
East Mississippi times. (Starkville, Miss.) 19??-1926, 1909-10-15

n aR.t I'll .,g IT. 5j,f',--.
Repair work On Watches, Clocks.
and all kinds Of JeweIry promptly
dons by.A. rB. 7Hddgins.
Evening journal., 1909-03-17
BIG CUT IN STEEL WAGES
Wall Street Hears U. S. Corporation
Will Make 1t IS or 20 Per Cent.

! NEW YORK, March 17.-Reports from
an authoritative source in Wall street
yesterday had IL that within a few days
the United states steel Corporation
would order a reduction of Is or 20 per
cent. in wages of its employees, TO go into
effect on April Is. For the last week
Chairman Gary Of the Board Of Direc-
tors of the corporation has been con-
ferring with the presidents of the vari-
Gus subsidiary companies, and the re-
suit OF his talks has been a deciSs5n COR
cut in wages.
The cut is deemed necessary by eN-
listing conditions. Though the prices of
various iron and steel products have
been cut. increased business has been
little. Already several independent COM
panies have announced a 10 per cent. de-
crease in wages. Among them are he
Pennsylvania steel Company and the
Maryland steel Company.
II the cut Of the wages in the Steel
Corporation goes into effect more than
100000 men will he affected. It is an
nounced that should the men refuse TO
accept the reduced rate and go on strike
they will not receive the bonus which
yearly IS paid TO them.
II was announced here that the Eastern
Pig Iron Association had decided on a
10 per cent reduction in wages for 75.-
900 puddlers. The American Locomotive
Company is also lowering the wages OF
its employees.
Evening journal., 1909-03-17
LAYMEN WANT
AN ORGANIZATION

The gentlemen who have issd ed rall
for meeting Of laymen at the NJ L.
Conference at Milford, emphasize the
time OF the meeting and the Importance
OF attending. The meeting of the laymen
OF the conference will be held on Friday
afternoon and will be for the purpose Of
considering the organization Of Lay
mems Association for the Conference. The
hour and place of meeting VIII be an
nounced al the ministerial conference
At the General Conference Of the Meth
odst Episcopal Church held at Baltimore,
in May. 1908. a general laymen's associa-
ton was organized with the object of 'in-
teresting all our laymen in the general at
fairs Of the church, and especially to pro-
mote the organization OF lay organizations
Ia all tho annual conferences. to the end
that the church may be aroused to great
or usefulness in Gods service"
The following are among the confer
enoes reporting the organization Of Lay
mems Associations; Baltimore, California,
Central Illinois. Central Ohio. Central
Pennsylvania. Central Tennessee. Colum-
bia River Detroit. Erie Holston. Illinois,
Minnesota, Montana. Newark. New York
Northern Ohio Northwest Indiana, North
west Iowa. Oregon, Philadelphia, Pitts
burg Puget Sound, Rock River. South
Kansas. Southern California, Southwest
Kansas. Troy. Upper Iowa, West Virginia,
West Wisconsin, Wisconsin. Wyoming.
Evening journal., 1909-03-17
POLO TEAMS
PLAY A TIE
Third Of City Championship
Games at Rink Proves
Fast

The third OF the series Of championship
polo games was played at the Rink last
night between the Mohawks and the
PAGERS and resulted in tie at 2 10 ..
The game was fun OF fast plays and no
better pass work has been seen at the
rink this season. The PAGERS hammered
Weldn SO hard that he was forced to put
on a breast protector Coward played first
rush the first half FOR the PAGERS but in
the second he was forced to retire on ac-
count OF Illness Ford succeeded him. The
first half was hard fought by both sides.
After nineteen minutes and ffty-nine sec
onds of hard play. Cloward cracked one
in In the second half with the kid at
first rush. the battle started anew. and r.
Kidd lightened the hearts by scoring in
two-thirty; Cooling followed with a second
goal In forty-hve seconds. II looked as II
the PAGERS were going to be downod, but
five minutes and twenty-five seconds after
this goal Mannerng with "shaky knees
tipped one in. This tied the score and cries
Of play il out" went forth. and after
"a few minutes discussion the teams
were given the ten extra minutes. but
neither team could break the tic
The lineup.
Evening journal., 1909-03-17
MINOR CASES
IN CITY COURT

City Court was held at o'clock this
morning instead of at o O'Clock, as Gus
tomary
Howard Gamble on a charge Of drunk
enness, was fined so and COSTS Hearing on
a charge of non-support against him was
continued until Friday
Charged with drunkenness and begging,
Frank Murray was fined so and costs.
John Welsh was given 10 days in the
worlShouse on a charge of vagrancy.
For begging, David Smith was fined
$50 and costs.
Clara Johnson, charged with disorderly
conduct, was fined $40 and COSTS
The hearing of Robert Webb. colored.
charged with threatening his wife, was
continued until Friday. as was the hear
ing of Mary Joyce, charged with neglect
Of minor children.
The hearing Of Samuel McClenaghan.
charged with obtaining money under
false pretenses, was continued until Fri
day.
The hearing Of Leslie V. Grantier on
charges OF malicious mischief and break
ing and entering was continued until to-
morrow.
Evening journal., 1909-03-17
SHAPING OUT
THE FAIR PLANS
Among New Features Will
be Public School Exhibit
and Dog Show

AT a meeting OF the executive commit
tee of the New Castle County Agricul-
tural Fair Association yesterday after
noon. it was decided to make several
very important announcements.
Most important as being radical
change in the conduct of the annual
comfy fair was the decision to increase
the price Of admission 10 the fair
grounds on big" Thursda'. the princi-
pal day OF the fair. For that day the
price Of admission will be so cents, in
stead Of 25 cents, as in other years. The
admission TO the grand stand will be q
cents as usual The increase Of price
of admission at the gates will prevail
only on Thursday. on other days of the
fair, tho admission will be % cents. In
making the change the committee has
followed the arrangement Of all other
county fairs. which invariably charge Sc
cents for admission on big Thursday.
Public school exhibits at the fair were
considered with Professor George w.
Twitmyer. superintendent of pnblic
schools and Il was decided to include
IN the competitive classes sewing and
drawing, but not penmanship. There will
be fve specimens from each school, and
silver cup will be awarded TO the
school sending the best exhibit. a meet
ing with the principals OF the various
schools will be held shortly when further
arrangements will be made for the ex-
hibit
II was decided TO go ahead with ar
rangements for a dog show and the head
Of the department and the premiums 10
be offered will be announce shortly.
The only stipulation for entry will be
a fee OF $3.50 for each dog.
Evening journal., 1909-03-17
FRIENDS BASEBALL TEAM
TO OPEN ON APRIL 7

The baseball season for Friends
School viii begin on April e. Candi-
dates for the team are in training. and
the club win be made up shortly An
interesting schedule has been prepared.
Swarthmore. Chester and Norristown
High Schools are among the teams 20
be played. and games are pending with
Baltimore Friends School and Phillips
Brooks school. Of Philadelphia.
In the following schedule games not
otherwise noted are 10 he played in this
city:
April delaware Freshmen.
April l4-Frends School Alumni.
April l6-Swarthmore High, at
Swarthmore.
April 21-Media High.
April 23-Open.
April 2S-Chester High at Chester.
April 3O-Cedarcroft at Kennett
Square.
May 5-Open.
May ridley Park at Ridley Park.
May 12-Swarthmore High.
May 14--Open.
May 1S-Norristown High.
May 19-Cedarcroft.
May 21-Open.
May 26-Norristown High.
May 2S-Open.
June 4-Choster High at Chester.
Evening journal., 1909-03-17
Rnrinn promoter. lIeld

MEDIA. March i7.-H ID. Pretty
man. William II. Recap and Richard
kain were araigned before Justice Of
the Peace T.. f. Williamson here. this
afternoon. charged with unlawfully
conspiring 10 commit an assault and
battery upon Abe Atten and George
Pierce and divers other persons and
conspiracy in unlaWfuliy conducting a
prize hght in contest on which
money was bet and wagered and main
tanning a disorderiy house 90 commit
n breach Of the peace. Each Of the de-
PENDANTS was required TO give security
in the sum OF $1,000 for his appearance
nt the June term Of court and TO keep
the peace meanwhile. William a. Carr
q Philadelphia attorney. represented
Recap and Kahn and Frank B Rhodes
~ Media. looked after the interests Of
prcifyman. Hiram Hathaway Jr.. Of
chester. represents the Olympic Ath-
itfic Club Essington.
Evening journal., 1909-03-17
POLO
BASKETBALL
BASE BALL
PIGEON 10 lERS
TO BANQUET TONIGHT

The West baltimore Sportsman As
ISOLATION. a leading pigeon fanciers' or
ganization. viii hold its annual ban
quet in Baltimore tonight.
AS Baltimore is one of the greatest
pigeon centres i'm the United states.
the banquet is creating considerable in
tercst among the fanciers.
There will be some prominent out-of-
town fanciers present. Among them
arc: Mr.. Jones. OF Philadelphia; Mr..
Fisher. OF New York; Curren Thomas,
of New York: w f. Disner and Mr.
Buscall, Of Washington; Mr.. Granger,
Wilmington. Del; Charles Hoser Nor
ristown. Pa; j. S. yelling. Fort
Wayne. Ind, and Fred Goldman, New
York. Mr. Buscall, of Washington, is
the organizer and SECRETARY Of the
Northwestern Combined Association
which has membership Of more than
500.
The Baltimore and Washington
fanciers have united and are federated
as the Southern Federation Clubs.
whose birds will fly from 100 to GOO
miles. Every race will be a concourse
race for pigeons and diplomas. As
there will be $500 entered 10 fly, the
money prizes will be large.
Evening journal., 1909-03-17
USE OF AUTOMOBILE
In CASE OF WAR

By United Press Leased Special Wire.
LONDON. March 1.-THE war office to-
day Is making a new and novel test OF
the efficiency OF the automobile as a
transportation agency in case OF war.
Railroad transportation having been the
oretically destroyed, the war office start
ed 1000 war equipped soldiers from Lon
don Tor Hastings GO miles away. Not
only were the soldiers themselves taken
but regimental stores, maxims. and bag
gage were included in the cargoes Of the
200 automobiles used in the experiment.
The war department is trying to fnd out
what 1t could do in the matter OF moving
military in case of an invasion which de-
stroyed all railroad communication.
Evening journal., 1909-03-17
Sports
WOMEN GOLFERS
MAKE SCHEDULE
Wilmington to Contest for
the Philadelphia Team
Cup

Miss Margaret G. Maule, secretary Of
the Women's Golf Association of Phila-
delphia, in conjunction with the other
members of the Executive Committee.
finished her labors yesterday on the
schedule for the coming season.
IL is an ambitious schedule, begin
ming on April p with the first matches
for the Philadelphia team cup, and
ending on october Is and 10 with the
annual tourney for the Mary Thayer
Farnum Memorial CUP Between these
two fixtures there will be tournaments
galore, and the expectant interest of all
the clubs i'm Philadelphia and vicinity
presage a record breaking season.
The blue ribbon event for women
golfers in the country will be held
under the auspices of the Philadelphia
Association, the women championship
of the United States which is scheduled
TO be played at Haverford,: October 4
to Q. May "a. %. 26. p and 2s have
been set apart for the women's indi-
vidual championships of Philadelphia
over the links of the Spring Haven
Country Club The Philadelphia team
cup schedule. i'm which Wilmington
takes part, follows:
Tuesday. April 27--Huntingdon Val
ley vs.. Philadelphia Cricket at st.
Martins; Merchantville VS.. Woodbury.,
at Merchantville; Wilmington VS.. Mer-
ion at Haverford.
Tuesday, May 4--Philadelphia Cricket
VS.. Woodbury.. at Woodbury.; Merch-
antville VS.. Merton. at Haverford; VIII
mington VS.. Huntingdon Valley, at
Noble.
Tuesday. May 11-Phladelphia Cricket
VS.. Wilmington, at Wilmington;
Merchantville VS.. Huntingdon Valley.
at Noble; Woodbury. VS.. Merton, at
Haverford.
Tuesday. May ls-Merion VS.. Phila-
delphia Cricket. at st. Martins; Hunt
ingdon Valley VS. Woodbury.. at Wood
bury Wilmington VS.. Merchantville, at
Wilmington.
Tuesday. June 1--Philadelphia Cricket
VS. Merchantville. at Merchantville;
Merton VS.. Huntingdon Valley. at
Noble; Woodbury. VS.. Wilmington, a;
Wilmington.
Tuesday June s: Wednesday, June
Eastern Golf Association meeting at
Baltusrol Golf Club. Short Hills. n. ].
Thursday. June 10; Friday. June IL
Intercity matches for the Griscomb
Cup az Baltusrol.
, october 4-Ninth women's champions
ship of United states at Haverford.
Monday, October IS: Tuesday. Octo-
Der 1O-Seventh annual contest for tho
Mary Thayer Farnum Memorial Cup
SO holes. medal play, IS holes each day,
at ST. David's.
Evening journal., 1909-03-17
SHEATH GOWN STILL DRAWS.
Young Woman Wearing One Saved by
Police From Beleaauerina Crowd.

Hey, pipe de sheath gown" squeak
e1 an A. ID. II. messenger as young
woman in a tight fitting black dress
got out Of an automobile in front of
the Mills Building. az Broad street
and Exchange place, yesterday after
noon, II wasn't one of the directoire
sheath gowns. with the slit up one side,
but IL drew the crowd all the same
Nearly thousand ,o-~o~s got there
inside Of two minutes and drove the
Dung woman, much COED. into the
building. when she war 80 TO get out
again IL was necessary TO call police
reserves TO clear the corridors and get
the crowd to moving. The young
woman finally reached her automobile
under the escort Of hal ia dozen po-
l.cemen
Evening journal., 1909-03-17
BENEFIT PERFORMANCE
FOR MRS. JACK HAVERLY

BY United Press Leased Special Wire.
NEW YORK. March l5.-Local theat-
rical managers today decided upon a
benet performance for Mrs. Jack Haver.
Nv, the widow Of the minstrel Haverly
died in se0i and since that time his
widow had had struggle for existence
Three weeks ago she suffered a collapse
and acquaintances brought her condition
TO the attention Of some OF the col
leagues Of her husband. Managers who
a few months ago, erected a memorial
TO her husband Immediately decided tc
assist the widow and the benefit perform.
ance was announced today. Haverly
sunk his fortune in mines and a Let OF
worthless stock was his only bequest tc
his widow.
Evening journal., 1909-03-17
SAVED MAN FROM
BLEEDING TO DEATH

DOVER, Del. March 1.-THE timely
arrival Of Professor Jason and other
friends. who hustled him to the office Of
Or. w. +. Davis saved the life of
Samuel Granger, who was about to bleed
TO death on the streets after a fight.
Granger was evidently making his way
as best he could TO the Doctors Office.
Granger had lost a pint of blood when
the office was reached. His face had
been cut from ear to lip. the entire jaw
bone being exposed, and the facial ar
teries severed. The surgeon set about
to tie the arteries and then to sew togeth-
er the parted face, but the patient sank
as about TO die twice during the opera
tion. and had TO be kept alive With solu-
tion and stimulant. His condition is
slightly improved today.
Evening journal., 1909-03-17
Gets Honors at Princeton.

william II. Baldwin. Of No. 909 Pine
street, is one Of eleven to pass with
honors the term ending i'm February
at Princeton University.
BY his standing Mr.. Baldwin secures
an honor scholarship OF the value of
S125 for the years 1909-10. on Sunday
last Mr.. Baldwin addressed the Phila-
delphia Society Of the Freshman of the
college and received a fine testimonial
from his fellows on Thursday he took
part in "A debate on Tariff" among his
classmates. lie is a son Of J. Frank
Baldwin. conductor on the Delaware
Railroad
Evening journal., 1909-03-17
GROUND HOG
OFF THE JOB

The groundhog's rein as a weather
prophet ended yesterday. and the country
is again at the mercy of the scientific
weather sharps at Washington. whose
eevry prediction he has laughed at since
February . when he came out. saw his
shadow and went back for a six weeks
sleep, This was a hint to humans that
they were in for a spell Of weather.
Since the grounding saw his shadow
there has been the hottest and the cold
est day of the year. There have been
lightning and rain and wind and bliz-
zard that one has to go back 20 years to
find the equal of at the season. Baltimore
and Washington were cut off from the
outside world, and even yet men are at
work repairing the damage done to over
head wires.
Evening journal., 1909-03-17
Murohv No Match For Moran.

RY United Press leased Special Wire
FEw YORK. March i7-Tommv Muir
phr s. to-day no match for owen Moran.
'TIariem's Pride" has had two chances to
best the little Britisher and failed both
times. The second fry came last night,
and At the finish OF the ten rounds there
was no doubt IN the minds Of the specta-
iors. whether Murphy adherents or not.
tbat Tie son Of JOHN Bull was the local
hoy master.
Moran fought ihe best fight since he has
heen ln America. and Murphy was giyeB
the worst tfouncine Of bis career.
The result ~ the nght viii likely give
Moran = chance 20 meet Battling Nelson.
Evening journal., 1909-03-17
Mr. Loomis in oentraI choir.

Esau II. Loomis. one Of Edwin Evans
wilmington pupils, is leaving the Second
Baptist Church to accept the position OF
tenor soloist in Central Presbyterian
Church choir. He sang recently for Mr..
Brown. the organist and choirmaster, and
with so much success that he was en-
gagged.
Mrs. W. F. Smalley, soprano, and Frank
Mason. bass. also pupils Of Mr.. Evans, are
soloists in the same church.
Mr.. Loomis has been studying since last
November, but his improvement has beer
very rapid. Howard Carver is also one oi
Mr.. Evans pupils.
Evening journal., 1909-03-17
Tonisht-st. Pstriek's Nieht-Toniah,

Don't forget the Grand Boxing Exhi-
bition az the Country Rink near Bran
dywine Springs. First bout at $50. be-
tween Joe Nagcr of Landenburg and
Pat Rodgers Of Wilmington. second
bout, Kid Bostick and Young Jack
Blackburn Of Pittsburg; third. a great
battle royal between well known col
ored boxers of this state. Wind-up.
10 rounds between Jack Welden OF
Philadelphia and Barney Ford This
will be the best contest ever seen in
Wilmington. General admission. so
cents
Evening journal., 1909-03-17
M. Cuba Also Wants oam,s,

The Mount Cuba baseball team would
Ike 10 arrange games with any team
whose players arc under "a years old.
The line-up follows: w. Wolff. catch-
er; +. SadoslSy. pitcher: G. Shulze
shortstop. j. Cole. first base: L. Faken.
second base; II. Wood. third base: ID
Brown. left field; T. Cole. right field
J. Baker. center field. Address chal.
lenges 10 No. 306 East Eighth street
Evening journal., 1909-03-17
x.Jaekson Has a Team.

The X-JacSson A. c. baseball team
will receive challenges from any team
In the city whose players are under
IA years old. Send challenges 70 j.
A. Farrell. manager. No. 10l1 Lam
caster avenue. The players are: Bour-
don, Burns. Farrell manager; Palmer,
captain: W. Riley, Crossan. Ritten-
house. T. Riley. McCrea, Herrick and
Reese.
Evening journal., 1909-03-17
CHIMES SAILORS ARE
CHARGED WITH MUTINY

BY United Press Leased Special Wire.
OAKLAND. Cal, March 1L-Eighteen
Chinese sailors are to-day confined in
Jail, under charges OF mutiny following a
spectacular fight last night The Chinese
were shipped from Shanghai on the Nor
wegian Steamer Henrik Ibsen, and on ar
rival here attacked the Ibsens skipper, NJ.
B. Strandwitz The fight ragged along the
wharves Only bad craftsmanship pre-
vented loss of life. The mutineers claim
they were i'll treated during the voyage.
Evening journal., 1909-03-17
AGED RAILROAD
VETERAN DEAD

William Johnson, aged 6s years. Of No.
1916 Union street. who was struck by an
extra freight train on the Baltimore and
Ohio railroad, on the bridge which crosses
Pennsylvania s-renue at Union street. died
at the Delaawre Hospital yesterday after
noon. He fell TO the street after being
struck by the train.
The mans legs were badly managled,
his skull fractured and he was also in
jured internally.
Evening journal., 1909-03-17
More constables Elected.

The Levy Court AT It's meeting yester-
day afternoon elected the following coun-
" constables:
James J. Wright. New Castle hundred
William NJ. Householder, Red Lon
hundred
Nathaniel w Van Horn, Appoquiniminb
hundred
Elwood Thornton, Pencader hundred
Alfred Wortenby. Brandywlne hundred
John W. Nickerson, St. Georges hum
drcd.
Evening journal., 1909-03-17
Dad From Tvphoid Fever.

Harry *. Smith, aged "a years, OF
No. 1919 Kirkwood street, died from
typhoid fever yesterday after one
weeks illness. lie was the youngest
son of Mr.. and Mrs. L. c. Smith, and is
survived by widow. The funeral VIII
take place on Sunday with interment
in Riverview Cemetery.
Evening journal., 1909-03-17
Georgetown Methodists Prosper.

GEORGETOWN. Del, March 1.-THE
annual report Of Wesley NJ. e. Church
shows that there are 42O full members; 40
probationers: 3S2 Sunday School scholars;
a officers and teaches.
The valuation Of the church is fixed at
$4,000 and that Of the parsonage $500.
There has been paid for improvements
$500 and over $500 on the debt outstand-
ing against the parsonage.
Evening journal., 1909-03-17
Lights Again Burn.

The Lighthouse Board yesterday gave
notice that Old Reedy Island light, on
the southerly end of Reedy Island, and
the westerly side of the main channel
Of the Delaware river, reported show
ing red instead of white on Baker
Range line between Ridge Gas Buoy
No IL and Baker Shoal Gas Buoy No.
20 on the night of March IA, 1909,
had its proper characteristic restored
on March Is. 1909.
Bucher the sign man.s
Evening journal., 1909-03-17
centurv cIuh Eor LaureI.

Special to THE EVENING JOURNAL
LAUREL. Del, March 17.--Mrs. George
w. Marshall. president OF the state Fed
GRAFTON Of womens Club will come here
on Monday and organize a New-Century
Club
Evening journal., 1909-03-17
sstter streets For loves.

SPECIAL 10 TIE EVENING JOURNAL
LEwlcS, Del. March i7.-Five hundred
concrete street crossings have been or
dered by the town board and a civil en-
gineer employed 10 grade the streets.
There Is talk OF building walk from
here 70 The beach.
Evening journal., 1909-03-17
We make Brass Signs. Bucher's.' .
Knife, Not Bullet Wounds.

Doctors at the Delewa~a Hospital
say the wounds ON the head of Carlo
Maria, an Italian shot at Claymont
on Sunday night are knife wounds, and
not bullet wounds. as at fir. e'fpposcd.