The Evening statesman. [volume] (Walla Walla, Wash.) 1903-1910, 1909-03-16
HAVE THE GOODS
BEHIND THE AID
MANAGER SOUTHER OF THE
COMMERCIAL CLUB DIS
cUSSES CAMPAIGN.
Declares Ad Mems Club Is Great Ben
eft to Community-Wants no
Wild eating.

Ad Mems club was held last evening
in the rooms of the Commercial club.
1t was one Of the best meetings the
local publicity organization ever held
in its history.
! From beginning to end the meeting
possessed many attractive features for
all who were present.
AT last nights meeting w. G.
Souther, the new publicity man for the
Walla Walla Commercial club, was
! formally introduced to the members
of the local AID club and made a talk
that was really worth while.
1t was a talk that could only have
| come from man who had wide and
ripe experience in the legitimate ad-
vertising field
1t was an address highly profitable
to all who had the good fortune to
hear it.
Manager Souther said that adver-
Using clubs were a good thing; in ad-
dition to instructing their members,
they were of much value to their home
localities.
Brief extracts from his remarks
were as follows:
MANY advertising men failed be-
cause they do not take the time to
study out all the details of their propo-
}sition.
"Often to please their employers and
against their own judgment. they send
! their work off half cooked and hope
| against hope to get quick results
Good advertising does not permit
'wildcatting.'
Actual facts is what the advertiser
should produce to do business with.
Backed Up BY the Goods.
"All advertising must be backed up
by the goods.
Community advertising is much
| more complex than advertising any
one commercial establishment. Com
munity advertising in a place like
| Walla Walla must suit conditions and
be broad in its scope. To be COM
plete it must recognize the city and
districts advantages, horticulturally,
agriculturally, educationally CONNER
cially and from the standpoint of the
capitalist and investor.
1.-The Walla Walla valley looked
mighty good to him.
Carefully and conservatively adj
vertised good results are bound to be
forthcoming. The best advertising
can do is to bring the new people here;
when they arrive the country must be
prepared for them; things must bc
shaped up to appeal to them.
70 h11c vi hi
away. In this valley no more time
should be wasted Electric lines should
be built and run out to the good land
20 be found in the foot hills. Right
away this city and district should
make overtures to the Chicago, Mil
waukee & ST. Paul railway to extend
their lines into this city. The railway
should know quickly of the extent of
our manufacturing and jobbing in
terests; also the great amount of grain
that is moved from this point. This is
how energetic commercial bodies of
all the other cities are conducting
themselves towards new railways and
Walla Walla should get in the swim.
with but brief and hurried inves-
tigation I am convinced that local cap
italists do not realize the opportuni-
ties that lie around them.
Il predict growth and develop
ment, if there is cooperative work,
that is going to surprise great many,
if local capital cannot see it's way clear
to act Eastern money will have to be
sought And if the story is told right
there will be plenty of Eastern money
to pick up the good things in this
valley.
Greater Whitman was big asset
and should not interfere in any way
with Walla Walla's Industrial or COM
mercial growth College towns in the
East were small affairs; this was be
cause they were located but stone5
throw from great commercial centers.
WTalla Walla isn't in the East; it's the
hub of great stretch of territory; to-
day it is the largest city within
radius of 200 miles.
Fruit a Drawing Card.
"Walla Walla must make 1t on her
fruit; her acreage tracts command the
situation. The work Ct building or re-
building fruit country must be De
gun at once; a sweep of fine orchards
should occupy the entire valley. Walla
Walla has the best fruit land to be
found in the Northwest; in addition
she has a thousand and one adVant-
ages in climate, educational facilities
and other things. Crude countries do
not appeal to Fasteners today; the
countries that have the improvements
are the most attractive from their
standpoint
In closing his remarks Manager
Souther devoted some minutes to a
technical discussion relative to various
kinds of advertising. His address
through was well received and al It's
| conclusion he was warmly appiauded.
] One Of the best addresses OF the
evening was made by Secretary Moore
of the Commercial club. Among othef
things Mr.. Moore said: "All the peo-
nile of Wal.a Walla must wake up and
cooperate with the Commercial CLUB
in it's present publicity campaign.
Each man in the community can
!, be a force for publicity work II ne
| 4I-;,,1-. ca Whom stranger comes