The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1909-12-13

| they are pure in content The buyer
for the firm knows books and bindings,
| but all tastes must be satisfied, even
to the Earring of enc 5 own particular
ideas on the subject.
Pau ka Hama soap and White River
| -four are two articles that are being
sought after by the anxious housewife
anxious because she wants the arti-
eles that will keep the eleanest house
and furnish the hghtest bread. Sunny
Monday soap is having the call on
other eleansers and the demand for is
IS increasing.
Hackfeid & Co, agents fer the ia
nous Hall safe, report good business
in recent sales Hall of Cincinnati
makes safes that smile at the efforts
OF the enterprising burglar. because
they have had the hand of the NEST
experienced workmen in their manufae-
ture. They have been submitted to
severe tests in the way of attempts
to break through the sides and doors,
and as rule they successfully ward
off the attempts of the oldest safe
breakers as well as the less expert
eneed
The frequent large advertisements OF
E, W. Jordan Il Co. have been the
means OF drawing to that establish
ment hundreds of buyers where. in the
former DAYS. one crossed the threshold
Manager Curtis believes In printers
ink and the day he took charge of
that establishment he backed his faith
/ with a showing which, for the house,
was surprise and must have made
, the old walls tremble. Half and full
pages have followed with gratifying re-
suits. Mr.. Curtis writes advertise
ments with the same skill that marks
his purchase of goods. Wisdom in adj
vertising and care in buying are two
factors which spell success The SELL
ing is a mere matter of form. The
place has always been noted for the
quality of its goods, and the indifferent
business done was due to the fact that
there was no publicity of an organized
kind before Curtis took hold.
ID. f. Ehlers 4 Co. are methodieal in
their advertising. They tell Of their
stock in a concise advertisement in q
certain limited space each week, with q
larger space on Sunday, because the
manager knows that the Sunday paper
is the one that is more carefully read
than the daily, and it will stand a
more detailed advertisement. This
week the firm is running something
over a quarter page, with bat a sparse
statement of facts concerning the
stock. The picture catches the eye and
the little story creates a desire for the
ladies of Honolulu to go and see tho
goods.
Harry Wilder is advertising the faet
| that he sells automobiles, and yester-
day he told it to the readers of The
Advertiser in a quarter-page advertise
ment. His Regal is making records,
and he is selling them because they
are good machines
Messrs w. C. Peacock & Co., who
make bid for the family trade that
will be reiinquished by Lewis & Co. OR
January /, do so in a crisp quarter
page advertisement in the Sunday Ad-
vertiser The firm has been in bush
ness so many years that special men
tion is not necessary. Manager Buchlv
is ready to talk to purchasers and tell
them that the goods purchased there
will be delivered in hermeticallys
packages, if requested, So that even the
cock will not know what is inside. And
the packages are delivered free of cost