davidaulloa/AmericanStories huggingface dataset:
The Jeffersonian. [volume] (Atlanta, Ga.) 1907-1917, 1909-01-07
The Ad Mans Galley
BY lanes Lanier.


vertising is like the fellow who
throws his sweetheart a silent kiss
in the dark; he knows what he is do
ing nobody else does.
The fact is that the big advertiser
(if he has the goods) always wins
out. Candidates in local elections
have long since recognized the value
of advertising; but, until this year,
paid-for publicity, Of the display kind,
was looked upon as too common and
vulgar to be INDUCED in by "a candi-
date in a national fight. In 1908, for
the first time, the national campaign
was conducted along strictly business
lines-with card indexes of voters and
"pulls"; big staring ads in the mag.
azines and papers; monographs and
spielers; posters and handbills.
When Taft was coming to town,
the bill-boards blazed out in the
same glory that goes before a circus.
The Democrats soon tumbled to the
racket, and Norman Mack did some
tall stunts-and incidentally paid out
no little money-to find catchy head
lines and run them But the Bryan
ties were later on the field in this
work; they were less systematic and
not so we'll organized as the Repub-
Leans; and on those three big hooks
Srtem, Organization and Advertising
-as seen from the AID Man s point of
view, entirely irrespective Of politics,
the Republican VICTORY was hung.
A few years ago it was considered
beneath the dignity of doctor, law
yer, an architect, or a dentist, to adj
vertise in the public prints. They
said it lowered the professional stand
ard. Now that we have cleaned the
pages Of our magazines and the best
Of our papers from all the fraud and
quackery that can be detected on the
surface, advertising has risen in the
eyes Of the public. The day of crook
ed and questionable methods is pass
ing from the industrial world, and
! the force of public opinion, which al
ways in its broad current, makes for
the right and true, is compelling the
oWertiser to live up to his promises,
nct is pressing the advertising me-
dunn to stand back of the firms whose
announcements it transmits to the
public3 and become responsible for
their good faith.
So we'll recognized is the value Of
Advertising today that the profession
al man and the politician, local and
national, have been forced into using
the methods of the business man. 1t
was the plan of Mr.. Cortelyou, when
managing Roosevelt's campaign, that
Mr.. Hitchcock developed with such
wonderful success in the last presi-
Dental contest. A publicity course
was mapped out, that attracted wide
attention and countless votes. Space
-. xo,,,.obocaJ -, tho loo 1incr youhI1oo
The Jeffersonian. [volume] (Atlanta, Ga.) 1907-1917, 1909-01-07


readable, and though the advertising
feature was plain, that detracted but
little from its value.
Taft s victory was said to be tri-
umph of the business interests Of the
country. Whether that is true or not,
it is a fact that the victory was won
by straight businesslike methods of
campaigning. And the most striking
point about it was the persistent and
systematic advertising that brought
home to nearly every voter the per-
sonality Of the man for whom he
was asked to cast his ballot. It is
an old story, but the AID Man believes
that this side of the campaign will
offer fresh viewpoint to the readers
Of the Jeffersonians.
The Christmas holidays and the
New Year have brought us many new
subscribers. Our people have at last
aroused to the fact that if they want
to have the Jeffersonians a source of
power in the land, the doing it rests
with them. Each new subscriber is
a center of influence. Each time you
send us new name, it is like throw
ing pebble in a still pond; the
waves run out in widening circles. til
can be proved that when you stamp
your foot upon the earth, the jar in
infinite gradations will vibrate
through the universe. No act, no
word, no thought, was ever lost; can
ever cease to be. So it becomes each
mans duty to widen his sphere of
influence for good, and if you believe
in your heart that the Jeffersonians
make for those things that are right
and true, it is your duty to get others
to believe
That will be working along the same
lines which led to the Republican vic
tory of 1908. Our subscribers are
scattered all over the United States.
If each one were to set to work in his
own communities some are doing
now-to distribute samples and take
subscriptions, the Jeffersonians and
what they stand for would show a
marvellous growth this next four
years. Why can't you send us lot
Of 25-cent subscriptions? There never
was a more attractive offer than we
are making for Is cents. For that
little quarter the subscriber will get
The Weekly Jeffersonian for three
months, Up-to-Date Farming IA really
excellent farm and home paper) for
three months, and twenty beautiful
post cards, which the youngsters will
certainly enjoy, if the older folks
don't want them. For seven such
subscribers the club-raiser will get
fifty post cards of great artistic merit.
We have seen them, and we know
they are good.
Renew your subscription, and you
The Ordway new era., 1909-12-17
GENERAL NEWS.

NJ. me charges against DR.. Cook, pub.
.a "aueu In the New York Times, were
,.oe,Ved with incredulity by the Uni.
'erslty Of Copenhagen.
me appellate division OF the Su.
u,e'ne ~ Court of New York has upheld
,.,e ue section of the Armstrong law. lin.
sa lug the new business of life insur-
100000.
,, zen persons were killed and thirty
oh,s Ie injured. six probably fatally. in
,a mo dnrlng the three weeks hunting
n, v"soh which closed December 4th.
n, ~ nose ~. injured. many were crippled
. ~, NE Several lost foot. a leg CT
nand' A few were blinded.
~ Inquiry by the coroner's jury into
,as e cause of the st. Paul mine disas-
NJ, ~, IN which 900 men were killed, at
w. y. ILL.,. came to sudden stop by
rr., s aalournment of the coroner's jury
ee,a ' december goth. to give the Off
hesses.
The village Of Utica was prac-
hsiy NV wiped out by fire early on
MY. NJ. morning Of the 9th inst. and one
s,'s.. ., Edward Daug OF Lancaster. q
"a ~ OF the Hotel Vance, was burned
II. usath. Thirty-five other guests Of
II. lotel had Q narrow escape. The
The Ordway new era., 1909-12-17

drop TO the ground without treatment.
The seed was brushed in with brush
drag or harrow on the second tract
and upon the third band OF sheep
was passed over the area in com
nae, body twice This summer 1t has
been found that the area not treated
has the liehtest stand of seedlings
while the resulting Seeding stand on
tho other two areas showed but little
variation In density. but later. during
the period of drought. the seedlings
IN the area brushed over died out
hodlv while on the area upon which
the sheep narrowed In the seed there
was very little loss.
Closer examination developed the
fac, that the root systems OF the seed
which had been .ramped in we're one
half TO one inch deeper In the soil
than the root systems OF the SEED
which had been brushed in. this con-
d,t,op being due to the fact that the
seed was ground into the soil more
deenIv by the sheep than by the
brush harrow.
So far as the lnVestisaIioh
heen carried It indicates that a dens-
or and more drought-resistant stand
of bunch grass can be secured where
the sheep are allowed on an area
after the plants have seeded ana
dronned the seed than where they
ore excluded throughout the entire
s.oson This discovery is confirma'
tion of the practicability OF the plan
70 use ranges during alternate spring
and fall periods SO that thorough
reseeding may be secured by natural
means ..,,
The stockmen grazing their cattle
=, the national forests In the south
vest. especially in Colorado and New
Merico. have suffered serious losses
The Ordway new era., 1909-12-17
THE NATIONAL STOCK SHOW.
Prospects for the Greatest Show Ever
Held in the West.

Entries for the National Stock
Show at Denver close this week on
everything but carloads and entries
already indicate the greatest show
ever held In the West. There will lie
horses from Canada. from Ohio. from
Illinois. Missouri. Iowa. Kansas and
most OF the western states. Among
the prominent herds OF cattle coming
are the Shorthorn herds OF Carpen-
ter & Ross OF Mansfield. Ohio:
Thomas johnson & Son OF Columbus.
Ohio: c. f. Clark Of Minnesota:
Frank Harding OF Wisconsin,; The
Elmendorf Farm OF Kentucky: w. j.
Miller OF Iowa; A. c. Binnie OF Iowa;
J. +. Bales & Son OF Iowa, and many
others. all the beef breeds being rep
resented by the best in the country.
There will be sheep from all over the
United States and Canada, all Of the
breeds being represented.
1t is expected that the car load cx.
hibit OF feeder cattle will be the great
est ever held and big feeder buyers
are coming from all parts OF the coun-
try to purchase the prize winners.
The business end OF the Denver
show always attracts considerable at
tention. The stockmen from the
west bring their choice cattle and
sheen to the show and sell them at
fancy prices and the big breeders OF
the east bring their cattle. sheep and
horses here and sell the best OF them
to the western men. This Is where
the show is doing great work. II
is placing within the reach OF the
western breeders the best the country
has in live stock and within very
few years the western men Will De
winning the. premiums and the east
ern man will be pretty we'll out OF 1t.
The railroads are making very rea-
sonable rates through the West for
the week OF the show. In Colorado a
half rate will prevail while In New
Mexico, Utah. Idaho, Nevada, Wyom-
ing and Montana. the rate will be a
fare plus 81 for the round trip. 1his
will bring in great number OF stock
men and with the stock show and con-
yentions, Denver will be busy place
during the week Of January S-l5. with
the new buildings being erected ana
the magnificent big pavilion com
pleted last year. the show will be IN
shape to take care Of the crowds com
fortably no matter what the weather
may be, but there is usually good
weather at that time OF the year.
The Ordway new era., 1909-12-17

fects OF the tannic acid and II the dis.
ease is not advanced too far and the
animal can be furnished sufficient
food SO II will not be forced to eat
the oak it will generally recover.
There are emergencies In which
the government must depart from the
usual policy of conserving the timber.
and disposing of it by well regulated
sales. 1t is some times necessary to
destroy bodies of timber of consider
able extent. or at least to cut the
trees and leave the logs lying in the
woods. where they may. or may not.
become useful before decay sets in.
Such apparent wastefulness is made
necessary most frequently by attacks
of the Black Hills beetles upon the
western yellow or Rock Mountain
pine The destruction of beetle.infest-
ed trees Is in reality no more waste
ful than would be the destructive ac-
ton necessary to stamp out an infec-
tious disease among cattle. horses or
sheep. Trees which have been at
tackled by the Black Hills pine beetle
are harboring the dangerous pest for
almost a year after the attack is
made After that period. the beetles
having left them. they are no more
menace than are the bleached bones
of steer scattered upon the prairie.
The Black Hills beetle has long
since passed beyond the confines of
the region which gives 1t name. Last
winter the insect was discovered in
menacing numbers upon the San lisa.
bel national forest in southern Colo
RADIO. AS the result of 1908 depreda.
tions, nearly 200 yellow pine trees.
practically in solid body. were
dying.
The Ordway new era., 1909-12-17
Practical Politics.

A political office In a small town In
Iowa was vacant. The office paid
$3.50 a year. and there was keen COM
petition for II. The Democratic can
didate. Ezekiel Hicks. was shrewd
old fellow. and neat campaign fund
was turned over to him. To the as.
tonishment OF all. however. he was
defeated.
II cant account for it," said one
OF the Democratic leaders gloomily.
with that money. we should have
won. How did you lay II out, Eze-
kiel?
'Well." said Ezekiel. slowly pulling
his whiskers. yer see that office only
pays $3.50 year salary. an ! didn't
see no sense in payin' 5000 out to get
the office. so | bought me little
truck farm instead."-Lippincotts.
The Ordway new era., 1909-12-17

TOCkMEN throughout the
west will be gratii!ed to learn
that Uncle Sam Is studying
meanS for using sheep TO re-
generate overgrazed ranges.
tniQue eSDpriments now ha.
The Ordway new era., 1909-12-17

during the presen, summer through
the cattle eating oak leaves
In that section Of the country the
season has been unusually dry and
grass extremely scarce. To eke out
the scanty forage supply the cattle
have browsed heavily on the scrub
oak which covers large portions of
the range. Ordinarily the stock does
not browse on the oak and the little
they do get. taken with the other
food. is not injurious. but when. as
furnishes a large proportion OF the
daily food OF the cattle the results are
serious
The oak leaves and sprouts contain
n large percentage OF tannic acid. The
action OF this acid on the stomach Is
extremely injurious and the losses
have been unusually severe. The
symptoms of the disease are staring
eyes. feverish and blistered lips and
seek for food. and the hair is all
turned the wrong way. as In case of
loco poisoning. The animal does not
chew its cud and in comparatively
short time II becomes too weak to re.
main on its feet and death rapidly
follows.
So far as Is known the only avail.
able remedy for this trouble is lin.
seed oil given as a drench in amounts
from one to two quarts. The oil ap
pears to overcome the injurious ef
The Ordway new era., 1909-12-17
Tempernnce ,he nn,,on,

Temperance leaders the na,,on,,
headquarters OF the variSrrs>.an,i....
.ooh Iorce In New York City detr>xe
that no doubt exists but what Unci.
sam VIII soon entirely abolish alec.
hoiic btimuiants in any form in -.
army and navy.
The leading express commands b,v.
issued circulars advising the public IN
express all packages as early as nos,
sibie. II senders will start their mack.
ages early. the express companies win
DE glad to put labels on each package.
DO not open until Christmas.r
Announcement is made at bradford
Ia. that the sixty handblown glass
plants OF the country will apply for ar
ticles OF incorporation under the Iaws
or pennsylvania for a COMPANY Ia bo
known as the Imperial Window Glass
Company OF the United States. II viii
be capitalized at $4,000. 900.
Owing to imperfect patching Of a
defective part In his machine. Antonio
hernandez. an aviator. met death at
Nice. France. on the 9Th inst. whIle
hying Tor the FIRST time In an aero.
plane OF his own invention. The ma.
chine turned over at great hrign,
and the driver fell under IL and ,yos
crushed to death
Captain Palmer +. Pierce Of IN.
United States army. who Is president
OF the International Athletic Assocla.
ton, has Issued n call for the annual
meeting OF that body In New York
City on December 2Sth and has an.
nounced that the subject OF football
revision Will take up a considerable
portion OF the program.
The New York Times has printed
the remarkable narratives Of two men.
made under oath. declaring that they
were employed by DR.. Frederick A..
Cook to fabricate Astronomical and
other observations for submission to
the University OF Copenhagen DR..
Cooks records arrived at Copenhagen
on the sth inst.
By the will OF the late Charles H..
Farnam. Jr.. OF New Haven, an estate
estimated at about half n million dol.
lars is left TO Yale University to be-
used for buildings for the Sheffield
Scientific school. The widow. Mrs.
Ruth Stanley Farnum. will have life
use Of the property and on her death
the university will get ii.
In the prosecution at New York Of
six former employees OF the American
Sugar Refining Company. James Con.
lon. former customs weIgher. testi.
fled that although he had apprised his
superiors OF the existence of fraud
more than ten years ago. nothing was
done to punish the guilty persons until
after the death OF II. o. Havcmeyer.
a large part OF the Gould interests
in the Western Union Telegraph Com
pany retired at meeting OF the d.
rectors in New York and they and 9th.
ers affiliated with the Goulds were
succeeded by men representing the
American Telegraph a. Telephone
Company, the Hartman and the
Moore interests. George J. Could.
chairman of the board and until re-
Gently accredited the largest indiyid
ual stockholder. did not retire.
The Ordway new era., 1909-12-17
NEWS FROM WASHINGTON.

William j. Calhoun of Chicago has
been appointed minister TO China and
has signified his acceptance OF the
office.
Senator J. C. S. Blackburn has re-
signed as member of the lsthmian
Canal Commission and his resignation
has been accepted by the President
On the opening of Congress. Foun-
tain l.. Thompson, Democrat. was
sworn in as senator from North Da-
kota. He succeeds the late Martin
Johnson.
At a caucus of Democratic senators
Senator II. d. Money of Mississippi
was chosen as minority leader IN the
Senate to succeed Senator Culberson
of Texas, who resigned.
The navy year book for 1909 shows
the race for second place among the
navies of the world to be still very
close as between the United states
and Germany. The United states mas
n greater tonnage of battleships ana
armored cruisers, but Germany mas
larger number OF small vessels.
Taking a square hit at the annual
Roosevelt physical tests for army Oh
ficers, Surgeon General TorneE Ill HIS
annual report says that the present
test not only fails in the object IL
sought to attain-"a physical cohdl
tion which would enable them to De
always fit for active field service -
hut NAV result in serious damage 10
elderly officers.
Tho Denartment of Agriculture on
the 7th inst. estimated that the he"S
seeded area of winter wheat Is ~ per
cent greater than the revised estiiiao o
ed area sown in the iall q! d'u|' "nn
equivalent to an increase OF z.f4',1oo
acres. the indicated total area oeins
334S3. 900 acres. The condition oi
winter wheat Dec. LIST was 800
against S5.3 the same day year aso'
The Supreme Court OF the ohiteu
States has granted the petition lor
writ of certiorari in the contempt
cases Of Samuel Gompers, Frank MOT
rison and John Mitchell. ofhcers oi ,ne
American Federation of Labor. Inc
erect will be to bring the entire rec
ord in the Bucks Stove d Range eaee
against these men to the oup,eine
Court for review. anu ioi ,;a,
as to whether or not the federat'on
bovcott of the Bucks Stove 4 fahee
Company in its official organ ,ne "
erotionist. was lawful procedure.
Endorsement of Clifford Pincnot'
chief forester, and plea for appro-
nr,ations that will permit the dram,
age of swamp lands were features Na -.
the last big open meeting of the Ma.
tional Rivers and Harbors Congress
at Washington.
Assurances that steps of an import.
ant character toward the deveiopmen.
Of a system of waterways improve,
ments in the heart of the country
would be taken by the presen. NJ oon u
sress were given by President Iait 70
delegations Of the National Rivers sn'
Forest Congress.
The Ordway new era., 1909-12-17

Ing conducted by the United States
forest service at the experiment sta.
ton within the Wallowa national for.
est. In northeastern Oregon demon
strate that the grazing OF sheep un.
der proper restrictions is an impor-
tant factor In the work OF reseeding
overgrazed ranges.
The problem being studied Is that
OF restoring to depleted ranges their
original covering OF mountain bunch
grass. the scientific name OF which is
Festuca viridula. This grass is one
OF the most important OF the summer
forage plants In the higher ranges OF
the northwest and its rapid disap.
pearance from the ranges by reason
OF overstocking could only be regard.
ed as n direct economic loss to the
stockmen. Special attention has
therefore been given to the restora-
tion of the grass by the plant ecolo
gist Of the forest service and his lat
est report shows that a thorough re-
seeding has been secured upon the
areas to which protective grazing
system has been applied.
In the initial stages three different
methods Of reseeding were used. Upon
one area the seed was allowed 10
The Ordway new era., 1909-12-17
AZ q RUE.

TITS the unexpected that always
happens"
"The unexpected happens very sell
dom. seems to me. Somebody always
claims to have predicted 1t. whatever
II is."
The Ordway new era., 1909-12-17
The War PIav TODAY,

This is very exciting scene. That
orderly with dispatches has Just
dropped from war balloon"
What is that fleecy stuff he's
brushing Off"
Bits of cloud"
The Ordway new era., 1909-12-17

Only people who agree with yor
listen to reason
The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1909-02-02
THE METALS.
ALARM IN MILWAUKEE.

A great light has broken in upon the
intellectual apparatus of the Milwaukee
brewers, who in times past have been
politically potent up in that neck o. the
woods. They are taking time by the
foreloek and cleaning up before the in
evifable prohibition wave comes their
way. The following special dispatch is
clipped from the columns Of a Chicago
paper:
Milwaukee. Wis. Jan. 27.-The Wiscc..-
sin and Upper Michigan Brewers ass0-
citation has extended the campaign Of
cleaning out the states disorderiy saloons.
Nhich W begun by wiping ont the Mill
waukee stall saloons and resorts haunted
by disreputable women.
It has developed that raid on all sa-
looms outside Of the city in Milwaukee
county was under the direction of this as
ISOLATION. One saloon in Waukesha coun-
ty is under investigation By a detective
Of the association. IL demands that the
saloon license be revoked for selling IL
quor to minors In the raids in Milwaukee
county the object was to destroy all slot
machines. Eight saioonkeepers were ar
rested in the first raid with ten more in
a later raid.
Mr. Gettleman, representing the associa-
ton. said today: I've are trying TO
stamp out the evil saloon. slot machines.
and gambling. We Will not tolerate any
saloon freqUented by buns, drunkaTds.
gamblers. or airy person belonging to the
undesirable element
In the meantime the merry war goes
on in Utah and the outcome is Doubt
ful, so say the least. The local brewers
purchased the Republican party. hide
hoof and horns. during the last political
campaign. but there appears to be
hitch in the delivery of the goods The
Herald hasn't any faith in prohibition
Is a cure for the saloon evil. At the
same time il realizes that the entrance
II the brewers as a controlling factor
in Utah politics is fraught with the
gravest dangers. more especially when
men processing Christianity are openly
accused Of being parties to a corrupt
political bargain. If the breweries and
saloons are to remain in Utah they will
have TO get out Of politics and follow
The example set by their Milwaukee
brethren.