The Miller press. [volume] (Miller, S.D.) 190?-current, 1909-09-30

W NHS ohit'ANS paw 1879
part must be made in our own factories and I'M
der the watchful eye Of Flanders.
TO MAKE THE LOW PRICE POSSIBLE
it was necessary also that there enter in no
intermediate parts profit. No concern making
an assembled car can hope to compete with this
car in quality at the price. 1t was the purchase
Of several plants-among them the s~pendidly
equipped De Luxe factory at Detroit, a forging
plant, a body making plant, and others-that
started the rumors and make it necessary TO
announce our plans a few weeks earlier than
intended. 1t suits US all right-but-
OUT OF CONSIDERATION FOR COMPETITORS
we intended to keep silent yet a while. Deliv-
cries will not begin until January. Besides, we
realized that the announcement Of such a car
at such a price, and by studebakers, is likely to
market at this time. We had no desire to pre-
cipitate anything, but our hand was forced.
this CAR WILL BE THE SCREAM OF 1910"
said the first dealer who was let into the secret
and if dealers can't pick winners who can?
1T WILL BE A REPETITION OF M ago. HISTORY
the greatest sensation-the greatest success
from every standpoint ever sprung in this in
= dustry up to date.
OF COURSE 1T WILL BE DAMNED
ever was damned as was the EMF $780," now
known as Studebaker EMF $50" They said
we would never be able to make them at the
price-we did. Then they said deliveries would
be delayed-shipping As a day now-4,500 in
hands Of owners. banning doesn't hurt, for
they never damn dead ones.
STUDEBAKERS ARE THE WORLDS LARGEST
makers Of motor cars-many times over. Yet
we cannot hope to supply the whole demand.
And as cars sold under the Studebaker name
are always first choice, persons who are unable
to get them and must buy some other are natu-
rally disappointed-and often sore.
THERE is CERTAIN TO BE A SHORTAGE
of every Studebaker model in 1910. We know
that now. but are powerless to avert it. Under
the Studebaker name 41,600 cars, gasoline
alone, will be made in 1910. That sounds big,
but this is a big country and the name stands
high over every mile of it.
ONLY 1000 NEUTRALITY-SUSPICIOUS.
Americas standard high priced car-have been
planned for. OF the latest model, not yet pub
licly announced, nearly 200 are already under
order. For several weeks We have been aware
that there will be a big shortage of this model,
but it is too late to change plans now. The only
thing for you, If you want a car Of that type
seven passenger, $4,000, with standard body
is to get your order in now-have a definite de-
livery date set.
"DlVIDE WITT THE I'VE
the saving we effect by our superior method Of
manufacture and selling" That is the keynote
to all Studebaker operations-the explanation
of our policy of small profits per unit on quanti-
ties Of cars. No other manufacturer is satisfied
with so small a margin. Most of them do not
know, within several dollars, what it costs to
make an automobile-and they set a wide mar
gin to cover.
YOU HAVE BEEN PAYING FOR wASTEFUL METHODS
ever since the inception of this young industry.
We have corrected that. This is an industry
now-not a game.
STUDEBAKERS, WITH ALL THEIR RESOURCES
financial aud otherwise, would have hesitated
to launch a project as big as Studebaker-F1an.
ders go" under the conditions which until with
IN a lew months nave prevailed in the automo-
bile industry-or rather Game. The basis on
which the business has been conducted was
foolish, fictitious and false. 1t was fair neither
to maker nor buyer-most unfair to the dealer.
He was always chasing rainbows. Tying up
with one wildcat concern after another, he
never handled the same line two years In sue
cession-never knew where, a year afterward,
to find any one to stand back Of the so-called
guarantee" he had given with the car.
HOW DIFFERENT NOW
when you can buy any type Of car your needs
dictate or your purse can afford and have be-
hind 1t the warranty and the name of a concern
like NEUTRALITY-SUSPICIOUS. years old, This lat.
est Flanders "2O"-com-
pletes the line. Here are brief specifications.
Read them carefully; then il you desire further
information about this or any other Studebaker
model write your nearest branch. Whatever
you do, get your order in-or don't berate us
because you can't get a car for next springs
use. when you will want 1t badly.
Nor faRge 81 sS1 hoSss p sast en- a, b Normal vIl sesta all on one side. e1tr.
CARBUREToR-Float feed, similar to the successful EMY
49, carburetor.
CooLING-water centrifugal pump, similar to EMF.
Garford type; handsome and emcienA
MAGNETo..standard equipment, not an extra. splndorf; SINH.
lar to EMF, $500 in use to-day and not a complaint N~'
NEUTRALITY-SUSPICIOUS. sliding gear; compare with noisv
power consuming planetary gears on other cars of $1,000
REAR AxLE-Drawn steel; transmission incorporated in same.
similar to EMF; single universal joint. enclosed, oil and
WHEEL BAsE-lO inches-mark that.
HEELs,Ar:Ssssfy-typ 50 iarf Tiameter; large wheels and
l pa4sm nsss sS Compare s @isS d nstps ss Sysr ! ,G Sss roaasOr
inequalities like lame jack rabbits.
FRAME-Presseds steel.
BoDY-Pressed steel. made In two types; two passen..r rn.
about, vita larse aeek for trunk or packages; add tW =
seats and hive q nally Suburban
BRANCHES:
6s-s s x9RE7ffff- phil A1ELrH.A PA. DENVER, COLO.
81 ES sssss us! rs CAL E$sf fSSs$fS ss SEf: $ $SHsssSa,s y