The San Francisco call., 1909-01-01
.AN FRANCISCO.

again. mas recluistcncd last night
- It mas baptism of red fire and
confetti. Of jOllitp and noise, of lights
and music. California good fellowship
and California grit reigned in the arena
Of its triumph triumph the like Of
phioh the world has never seen.
Myriads Of happy men and Uomen
thronged The downtown streets. The
earthquake torn. fire soOmged giant
chcokcrboard Of 80 months ago had
been Transformed. The mem picture
mas Of miles Of nell paved highways
bOrdered NTH toDcring skyscraperS,
ulassipc buildings and shops-cach a
periiable milestone Of San Francisco
progress. In the heart Of eperp merry
Hokcr there mas a dnill-Sdn Fran
cisco mas the same. dear old tOwr. ONLY
bigger. grander.
But The significant feature o. the
carnival mas IN It's portent for the pres
emf and the future. 1t shOwed San
Francisco commercially supreme. the
inevitable metropolis Of all the nest.
a city 50 firm footed that nothing could
stop lis onwdrd march.
Market street IS Market street once
more. Kearny Is fast becoming the
Kearny street of old. Grant avenue,
just looming into consequence before
the fire. Is now on par with Fifth
avenue IN Gotham. Stockton, Sutter,
Gcary, Post, PowelI-eacf IS forging
10 the front marvclously, the whole
welding into d shopping district Sec
ond 10 none otherjn the nation
The new retail district of San Fran
cisco. while retaining all the charac-.
teristics OF the old. IS so far superior
that comparison IS hard. Every store
IS bigger, better built. more artistic
and stocked with higher classed
goods
Bound by tics OF sentiment, or may
be sound business sense, they have all
hccdcd the CRY, Back 10 the old lOca-
ton For two years and a half they
have been hocking down town IN.
droves Should he be pioneer III d
devastated section, his building stand
ing alone in the field OF ruins, but
home, III his cid location, the San
Francisco merchant was undaunted.
lie returned. And SO have they all
returned, those in the lead stretching
back helping hands 10 the stragglers
or the weak Now they are nearly
al back
san Francisco's retail stores are the
finest IN America today. Forced by the
big FIRE to begin commercial life anew
the businessmen Of this city have
profted by all their experience of the
past in their new stores. The expert
knowledge OF the leading trade marts
or the globe has been called in to help
raise the standard Of artistic beauty,
convenience Of store arrangement and
architectural construction. Every known
labor saving device, every improve
ment in business economy has been
adopted in the new retail stores. As
= result san Francisco shops are mod-
els for the whole world.
Long famed for cosmopolitanism and
high metropolitan standards Of mer-
chandising, this city today bids for still
-
Every fashion OF Paris is reproduced
here as soon as II appears there. Every
fancy Of New York's smart dressers
appears in San Francisco simultane-
ously The latest designs in cloths, the
newest novelties. the best Of every
thing is here on sale. If not first in
equal season with the head trade cen
ters Of the world.
Behind Szn franciscOs commercial
supremacy and material prosperity lies
the back country. san Francisco could
never fan not TO rise again. for the
reason that geographically and eco
nomicslly IL is the tidewater port and
clearing house for the entire Pacific
slope and the gateway TO the orient for
al America.
san Frsncisco's commercial bodies
skim the cream OF the trade of the
whole state OF California In return
san Frzncisco's capital pluck and
finance pour out unstintedly TO the
country. California's prosperity, which
Is the foundation bedrock under san
francisco. IS immeasurable. Resources
there are Of incalculable value yet un-
touched.
The men behind the pick and plow
rule the world. California offers op-
portunities in these sturdy liyelihoods
uncQualed anywhere. Mineral wealth
% untold depth and scope, horticul-
tursl development 10 a pinnacle OF per-
lection nowhere else obtained in the
world. agricultural possibilities liter
ally lin-itless-thcSe are the common
@Anal - California today.