Evening star., 1909-05-08
HOW TO BRING TRADE
Methods of Increasing Local
Business Discussed.
VARIOUS PLANS SUGGESTED
Conference Of Advertising Committee
of Chamber of Commerce.
VALUE OF JUDICIoUs BOOMING
Commissioner Macfarland Tells Of
the Efforts of Local omcials to
Make Advantages Known.

Ways and means Of advertising Wash
ington, increasing its population and
bringing 1t to the attention OF the out
side world as trade center were fully
discussed last night at a meeting of the
advertising committee of the Chamber of
Commerce held in the ballroom of the
Raleigh Hotel.
Prominent men in various walks of
life. senator's. representatives, members
of the District board of Commissioners
and leading business men Of the city. at
tended the meeting and took an active
part in the proceedings.
The committee on advertising was form
ed at the suggestion of Isaac Cans. man.
ager of Saks & Co.. WHO was made Its
chairman. and has for its object the
discovery and putting into operation of
effective means to make Washington
something more than a purely residential
city. The committee Is working quietly
and earnestly. and 1t is confidently ex-
pected that material results will be OBJ
tanned.
Commissioner Macfarland. who was the
first speaker. heartily indorsed the plan to
advertise Washington.
Efforts Of Oflcials.
"Judicious advertising" said Mr.. Mac
farland. lis as valuable to city as to a
business esta blishment The best adver-
tising is through the newspapers. Wash
ington advertises itself by It's unique at
fractions and associations every day in
the year
Every newspaper in the country has
more news from Washington than from
any other city outside of that in which
1t is published. But there are many ways
of bringing the facts home to conventions
and organizations.
Those of us who have invitations to
speak for Washington before commercial
and other bodies should do SO to the
fullest extent possible. Besides telling
meeting here the merits and plans of
Washington, the public service OF its citi-
zens and the duty of the country to 1t.
have thought 1T part of my official obliga-
ton to make similar addresses before rep
resentative men in New York Boston,
Philadelphia. Baltimore. Pittsburg. Gin
cinnati, Chicago. ST. Louis and other
cities. always finding a ready response to
every appeal for the National capital,
which fully compensated for the effort re-
CURED
That this is an age Of publicity and that
advertising is necessary In order to get
information before the public was the
opinion expressed by Senator Burkett Of
Nebraska. who accompanied Commission
er Macfarland to the meeting. The Cham
ber of Commerce. the senator said. had
shown itself live. active body In every
way. and its determination to properly ad-
vertise Washington he considered particu-
larly wise.
Annual Carnival Suggested.
Mr.. Cans. the chairman. expressed him
self as strongly favoring an annual car
nival, similar to that held in New Or
leans. as a means of bringing people to
Washington and enabling them to come to
an understanding of it's attractions.
Richmond, Norfolk. Alexandria and
many other cities much smaller than
fairs said Chairman Cans. so why
should we not do the same? Washington
is the ideal city of the country for such
an affair."
Several other persons. spoke in favor of
this scheme. among them n. P. Shea,
who suggested a floral carnival, to be
the annual floral carnival at Los Angeles,
and Joseph Strasberger. who favored a
homecoming week"
Information concerning methods Of pub
licity in vogue in other cities was given
by men familiar with them. s. w. Meek
H. c. Vance told Of the success that had
been attained through advertising in
Louisville, where the Louisville CONNER
cial Club carried on a most successful
campaign, and G. w. Peck described the
methods employed by the business men OF
Milwaukee.
Report Being Prepared.
Arthur E. Randle. who has been as
signed to the duty Of gathering informa-
tion on the systems used in other cities,
announced that he would be ready to
make a report at an early date. Others
who discussed the question Informally
were w. F. GUIDE. D. j. Callahan, W. =
Gilmore. F. p. May, NJ. w. Worthington
and E. D. Shaw.
A resolution to offer the assistance Of
the Chamber Of Commerce to bring about
a settlement of the troubles between the
union carpenters and building contractors
of Washington was laid over until the
next meeting. which will be held in the
rooms of the Chamber Of Commerce, / ri
day, May H.