The Rice belt journal. (Welsh, Calcasieu Parish, La.) 1900-19??, 1909-10-01
Studebaker- FlanderS "20"2s750

The Greatest Automobile Value
the World Has Ever Seen
HERE'S THE ANNOUNCEMENT
for which the world of Automobilia has been
waiting so MISUNDERSTANDING or dreading ac-
cording as the individual buyer or seller
Of motor cars
WE HAD INTENDED KEEPING SILENT
about this car for few weeks yet-until other
makers had had their say-untl they had all
sprung their "Sensati0ns.'
BUTTHEMACNITUDEO OF OUR PREPARATIONS
the purchase Of several factories by Stude
baker interests represented by the EMF Com
Tany of Detroit set trade tongues a-wagging and
information as TO the car that was to be produced
on such tremendous scale began to leak out
DEALERS ANXIOUS TO GET THE WINNING LINE
began TO inquire to the Studebaker plans for
next year. They were insistent for very nat,
rally. they did not want TO tie up with any other
concern il Studebakers to have the great
line that had been reported. No man likes to
enlist on the losing side. All like to march with
the Victorious.
CUSTOMERS EVERYWHERE WROTE
in this vein: II Studebakers are going to build
a runabout don't want to buy until have
seen it." Thousands of these writers have dealt
with this old house for years-some Of them
never bought vehicle anywhere else To
them the Studebaker name justly adds to the
intrinsic value Of any car.
IN VIEW OF THIS ANXIETY
on the part of our friends we decided It would
be unjust to dealers and prospective buyers to
longer withhold information to this car,
which will supplement those other two incom-
parable models. Studebaker-Garford "4O' and
Studebaker EMF $50"
SO THE CAT is OUT
Read the specifications briefly given below Con-
slider the source Of this cars origin. Then COM
pare 1t with other Sensations recently an
nounced-and il you don't think they were
false alarms.
Observation-Disclosures 800
is the name Of the car, and the title was Sc
ected because it was believed that that alone
would be the strongest guarantee Of its quality
10 any at all familiar with the history and
the personnel Of the automobile industry.
STUDEBAKERS STAND SPONSOR
for the product-the entire output will be
marketed through this organization. That is
your guarantee that the will be Of sterling
quality Observation-Disclosures could not af
ford to lend their name and reputation based
55 years Of upright dealing to any but an
honest product
FLANDERS WILL MANUFACTURE
this product. What could say here that
would add to his fame as a manufacturer? His
has been the most wonderful record in this Won
derful business. 1t has been succession of
triumphs-a repetition from year to year of
feats in production that had Heretofore been
considered impossible-that other makers
call marvellous. EMF 49," which attained
such an instantaneous success and now stands
the most popular car on the market was suA
cient to establish Flanders for all time.
JAMES HEASLETT DESIGNED
the Studebaker-F Flanders "2O"-an engineer who
up to the time he undertook this commission
had never set his hand his talent to the de-
signing Of any but high priced cars. Several
Of the best known emanaed from his brain. He
designed the original Studebaker chasss-the
one from which have evolved all later models.
Heaslett doesn't know how to do cheap work
in the sense that the term is generally used He
smplifes and he knows how to design parts
to manufacture to the best acknowledgements he
is unsurpassed by any.
25,0O9 S-F '20s" WILL BE BUILT IN 1919
We realize that these figures will be almost In
credible to persons unfamiliar with the
sources OF Studebakers and the ability of Flan-
ders. 1t is simple statement Of fact. That the
old ultra conservative" house of Studebakers
and not some young and inexperienced concern
stands back Of the statement ought to give
it par value. We know it will.
THIS QUANTITY WAS NECESSARY
1t Would be impossible to produce a car CT this
size and quality at the price if made In smaller
quantities The tremendous overhead" expense
Of equipment and distribution would if saddled
onto lesser number of cars, make it necessary
to add rs to so per cent. to the price. We cam
not build much better than others do for
the money in lots OF 1900 to 5000 But by dis
tributing the overhead over Is 900 cars we have
been able to set the price at $3.50.
COMPARE THIS CAR WITH OTHERS
listed at $loo 10 S5o0 more ADD magnetic 10
those not equipped-We believe no automo-
bile is complete without first class magnetic
and you will find that, aside from the difference
in price, there is comparison in value. We
didn't intend there should be.
THIS is A FULL GROWN, MANS SIZE
magnetic equipped, four cylinder car-not four
cylinder toy one-ung nlakeshift.
WE HAVE HAD 1T IN MIND SEVERAL YEARS
under way several months-simply waited until
plans could be matured for its proper manufac-
ture and distribution. No concern would dare
attempt task SO large this until proper
chinery not only for making but for marketing
the product had been perfected and installed.
That time has arrived,
THE DEMAND is ALREADY THERE
this We know. 1t only remained to perfect
organization to properly take care Of it and
to extend to buyers that uniform courtesy and
prompt attention that have made Studebakers
famous-and prosperous. Did you notice
that Studebaker representative. wherever you