The Butler weekly times. (Butler, Mo.) 1881-1918, 1908-10-08
Correct system Of MARKETING.

laws tAoN SohlpctAlAfS uhIkclluk WA
proper and right. and have been Taught
this by our commercial friends, yet
while We were competitively market
ing our farm products, our commerce iai
friends were practicing cooperative
marketing of their goods.
They having learned that were they
to force their goods upon the worlds
markets (as the farmer has his prod.
ucts), having no regard for the worlds
demands nor the prices offered. selling
at any old price and within about
three months all of the goods neces-
sary for the world to consume In
twelve, would work havoc to their bus.
mess. The world would take advan.
tage of such foolish marketing and
bid prices down to such low point
that there would be no profit left for
them, and they would be forced to
quit the business.
But the farmer will force upon the
market, within about three months, a
crop that it takes himself and family
twelve months to make and gather
and the world almost twelve months 10
consume, having no regard for the
worlds demands nor the prices offer.
ed.
He goes to market single handed,
does not belong to any business or.
ganization, does not know what the
rest of the farming world is going to
do as regards the pricing and selling
OF farm products, he has no system.
no plans, no conception of scientific
business methods. but pours his prod.
ucts In single handed way upon the
organized speculative world, vainly
hoping that the organized Spectator
Will pay him sufficient prices that will
give him something to exist upon while
making another crop for these organ
lied spectators to gamble on. No
class of business could market in such
a slipshod manner and even exist.
But the old farmer living next to
nature can allow himself to be sleeked
out Of his years work and the next
year nature comes to his relief again.
Quite different with the commercial
world. Even the manufacturer
would not think Of marketing his goods
In such reckless competitive way.
Come. let's look into the system Of
marketing as In use by the manufac.
turing and commercial world:
First, the manufacturer. instead Of
throwing his goods upon depressed
market In reckless. slipshod. com.
petitive manner, places them In
warehouse, preparing to hold for
price that will give him a profit. and
knowing as he does that the only way
by which he can hope to get these
prices is by cooperating with every
other manufacturer, therefore he be.
comes a member OF the Manufacture
ing Association, and through this as.
ISOLATION they are able to place min.
imum price on the goods. and with the
goods properly warehoused they are
able to force the consuming world to
pay them their price; and the jobber
or wholesaler are forced to pay them
their price, and they in turn, having |
had no voice in pricing the goods when |
they bought them are forced to price |
their goods as such prices as will give !
them profit; hence they can not af. |
ford to rush into the worlds markets |
with their goods and sell at any old |
price as does the farmer, but are fore. !
ed to cooperate in pricing their goods. |
So they take the goods. and place |
them In q store house tas II IS caIled) |
which is nothing but goods ware. |
house, and they belong to the Mer-
camille Association, through which |
they are able to price uniform or mini, |
mum prices, and with the goods in |
the warehouses they are able to hold |
the goods away from the world until |
the world will pay their prices. Thus
when the retailer goes to buy goods |
he has to pay the wholesalers price;
and when the retailer gets them, in.
stead of peddling them out at any old
price (as the farmer does his prod
ucts) he places 'em in his store or
preparatory to holding
them for a price. And the majority
Of these gentlemen belong to the Mer.
camille Association and with the goods
warehoused they are able to
price and hold for that price, thus
forcing you and me as consumers to
pay that price.
Now, what the union wants to do Is
10 teach the farmers this scientific sys-
lem Of marketing. Let the mercantile
world become our school master. Open
your eyes. brother farmer, and adopt
the same system of marketing the
products of your farm hat the COM
mercial world has used for ages. 1t