The Montgomery advertiser., 1908-07-05

with the organization, meetings. pa
 rades and processions of societies. This company has one building full of girls l who do nothing but send advertising
 material to the people mentioned in the clippings.
 While the people in the bureaus sit up nights to devise ideas which will be valuable to business houses they get many orders which they cannot i'll.
 For instance, 8 brick manufacturer
 who runs trade paper to boom the
 use of brick. puts in an order for every
 thing that is printed derogatory to the use of concrete as a building material. | Such an order can never be filled sat- l isfactorily, for the reason that no clip-
 ping bureau can read items. It reads
 subjects.
 Girls. who have been found after much experiment. to be the best of all
 readers, attain dumbfounding prof.
 cheney In their task. Ninety newspa- l pers a day they can read. everything | in them advertising as we'll as reading
 matter. and never miss an item which relates to any client on the list: but their minds cannot take in the nature of these items, nor is it desirable that they should. The more mechanical
 they are, the more valuable are their
 services. The last person desired as
 
 whom it is possible to interest in what
 she reads.
 One man left an order for all humor-
 uus stories relating to physicians. With
 the receipt of his first bundle of cltp- pings his letters began to come in. You
 may call this humorous. but l don't !"
 ''will you kindly point out the humor
 in the enclosed anecdoter' What
 kind of a sense of humor obtains among fhAX
 English?"
 One man wanted everything relating
 to runaway milk wagons. He had in- vented a patent milk wagon which could be overturned without spi1ling
 the milk. He began to get everything on the face of the earth relating to
 milk wagons, and his kicks rose 70 high heaven. The man who wants ev- erything relating to banks must be content to receive at times choice items relating to sand banks, faro banks and Red Banks. N. J.
 Sometimes an order sounds like a plot for a mystery story. On April 1S | last a man committed suicide in New York. One month after a man in Chi- eago sent an order for a back search l for everything relating to this death | with instructions to watch for anything | that might appear in the future sug- ! l murder instead of suicide.
 One man has for years taken all that | relates to caves. The prize among the freak orders Is that from the Southern man who has for years paid about ! SITS a month for humorous cartoons from the newspapers of the United States. Urged by curiosity the man. | agement of the bureau ascertained the nature of his business. which is as re- mote from cartoons as could be im- agined. The question as to why he l takes those pictures has become sort of obsession with the management. It is a curious fact that close es- innate can be made as to the number of items which will be published con corning any given event in New York City. The bureaus are often called up- on to set a price for all clippings re- lating to an event before the latter
 takes place. and they have found that they can estimate the number with
 sufficient accuracy to do so. An event
 like the recent New York University celebration will run to about 3.00o clippings, one like the recent Catholic centenary. including Cardinal Logue. to between 1000 and 5000.