Arizona republican., 1908-04-05
MESA
INCONSISTENCIES EDITION.
Some Opinions of Prominent Business Men Here Concerning the Issue
 as a Winner.

Charles F. Jones, president of the Arizona Land company, when asked 1 for his opinion of the value of the 1 hOmeseekers' edition of The Republi- can as an advertising medium, re- piled: Without a doubt The Arizona Republican published April 1st and known as the "Homeseekers' Edition" is one of the very best advertising schemes which has come to our office We thought enough of it at least that we addressed letters to a great many
 of our correspondents in the east not flying them to look out for the big pa
 per and to read the letters from the farmers. On the next mail We sent
 out a hundred copies
 We have only a few left. for We
 consider that the thing to do with an
 advertising plan of this kind is to get
 it to working immediately" When
 asked as to the best features Of the
 edition MT. Jones replied: The farm
 CTS letters are by far the best thing
 in the publication. While the write
 up of the valley was very good. yet
 such things are becoming just a trifle
 common and the people of the east
 those We are trying to reach and i'm
 press-have read a great many of the
 same things before, but the letters
 from the farmers were decidedly good
 Farmers don't like to write letters but
 when they do start to write something
 they generally say the things which
 another farmer wants to know and after all that is the real success of ad-
 vertising a community The pano ramic cuts were good and they showed up very well. They have an originali- ty which places them above the old style cut which is sure to appeal to the eye. The Arizona Land Company is expecting big things from this edi- ton and that :s why I think that the medium is exceptionally good for after | all results is the real test"
 O. S. Stapley. of the Stapley Hard i ware company, and a prominent citi- ! zen of Mesa, concerning the home l seekers edition, made the statement | as to his opinion of the edition. The ! write-ups are elaborate as well as truthful in every respect. and as near correct in detail as anything that l | have ever seen in print. Concerning i the section on Tempe" he said, >"the cuts were exceptionally good. partic- ularly the one of the Normal school. which showed that institution up to a better advantage than any previously published" He considered the write up of the town very practical. The Mesa section particularly impressed him, and he was pleased with the manner in which the farmers cooper ated in furnishing subject matter con- corning the district. which well set forth the varied products that the val ley is capable of producing and does produce. MT. Stapley commented on the fact that the edition was not bi- ased in anyway, and that each district showed that the descrip- tions embodied Ideas and facts of the residents themselves. He believes that the paper will do more good in the way of informing people of the true existing in the valley than any published matter yet sent out.
 MT. LeSueur, of the general mer- 'handise firm of LeSueur & Gibbons, vas well pleased with the edition as whole, and with the Mesa section in particular, and remarked that it is a inc advertiser for the valley, and that much. good would doubtless result ( rom it's publication, and that many ,opies oe it should be sent out to friends back east in order to let them 1 Inow what in reality the rich Salt f alley possesses.