New-York tribune., 1908-06-28
Long Branch Much I'M
proved by the Expendi-
tUre of Big Money.

Long Branch, n. J.. June y tspecian-Much has
been said and written about the New Long
Branch 10 be seen at the opening of the busy
hotel season to-day. The fact Is it's the same old
Long Branch. endowed by nature aided by an ex-
penditure OF half million Of dollars by the city
snd ike sum by individuals. The two combined
have 1evolutionized the ocean front which is one
% the chief attractions
Instead Of the crooked and narrow drive along
The hluf. with the tumbledown banks n many
places and dilapidated lighthouses there rises in
SIS place widened thoroughfare complete sys-
ten cf buIkheading and 5etties and blur v-aIk of
concrete and wood extending for miles. All
that is needed TO make the Improvement complete
Is another weeks work. when the avenue between
Broadway and South Broadway. which is now
beng filed in. viii be ready for travel.
" lille the cottage season opened nearly a month
$50, The busy hotel season did not begin until to-
cav, although several Of the larger hotels the
Eoercn and Hotel Pannaci have been open for
seeks entertaining many summer folk.
-Four Of the largest hotels the beach-the HoI-
lyvood. Tallahassee. West End Cottages and the
Scarboro- entertaining patrons tonight All
celebrated their opening this week and began the
season with every indication OF success. The
Tallahassee. the newest hosiery. completed last
year has been improved by the erection OF a larSe
piazza 1t occupies the site Of the old West End
Hotel, whose piazzas were one of the features of
Eeashore life at Long Branch The West End Cot
tages have been refurnished. while many improve
ments have been made 10 the Hollywood and the
Scarloro-
Plans have been perfected for a big Fourth Of
July celebration at Long Branch under the direc-
ton Of the Board OF Trade One Of the attractions,
weather permitting. VIII be a miniature naval bat
tie at sea. Boats viii be anchored. and when the
signal is given a skirrnish viii take place The
afternoon VIII be devoted TO automobile racing at
ElkNood Park.
Outdoor amusements VIII pe more popular than
ever this season. The Hollywood Golf Club issued
SIS seasons programme this week Polo and tennis
Niu be the drawing cards at Seabright and Rum
The Rumson polo grounds were opened q
week ago to-day. when the Rumson first team de-
feated a New Haven college team. after being
penaIized five goals. The women Of the club served
toast and tea during the afternoon
Arrivals at the Clubhouse Circle Monmouth
Beach this week. Mr.. and Mrs Stanley H
F4sddock. Mr.. and Mrs. Frederick II. Douglass
M and Mrs. ". J.. McKenna.- Mr. and Mrs
George Churchill Dr. and Mrs. s. H. Houghton and
Clarence < Houghton.
Seabright will have q championship tennis tourna-
r7ent next week. opening on Wednesday on the
Lawn Tennis and Cricket Club grounds, on he
Runlson Road.
The prize list for the fifteenth annual exhibition
of the Monmouth County horse show was issued
this week. The show opens IN Hollywood Park on
July % and ends on August 1. There are day and
night programmes. The entries close on July Is.
when the boxes will be sold auction Edward
Murphy. jr.. who has been president OF the snow
for a number Of years, has been succeeded by
Colonel T J. O'Donohue, of New York who has
q summer home in Shrewsbury
Governor John Franklin. Fort heads the honorary
z-ioe-nresidenrs IT, will be hfty-six classes
One Of the features this season is the Patten
-roplv valued at $500. which must be won three
times by the same owner before IL becomes MS
rrone-tv J. ". Hartman has won the trophy
+z+oe So has DR.. !. L. Wentz. but as the latter
IS no longer identified with show horses Mr Harrl-
man appears 10 nave good chance of winning
third time
All the summer houses Of worship are now open
for the season. including the new St Georses-oy-
-he-River at Rurnson. which was consecrated To-
day nv Bishop Scarborough The first service IN
-he nea church Will be held tomorrow the heV-
Frederick Talcott officiating. The cnurcf' ouiil
og SHINE cost the estate OF William tFeraIu
s,ronx of New York. S1o1ooo The late MI strong
T., his viii made provision for its erection MISS
Alice Strong presented TO the church new pipe
,-Ksn which was dedicated to-day St George s
ain cou7pare with the finest Episcopal chu1ch IN
N-eu- Jersey in architectural beauty Inc oiu
church was purchased by Edwin D. Adams
The Meadow Yacht Club sailed another or us
weekly regattas to-day. Colonel Mosss kough
House surprised the yactsmen al last week re-
rarra by winning from the best ooats III 'le O4NO