Yorkville enquirer. [volume] (Yorkville, S.C.) 1855-2006, 1908-03-13

constantly nagging at their actions and
throwing out insinuations AS to their
motives.
1t is very we'll understood how most
men feel kindly to the source of their
revenues. The principle Of you tickle
me and | tickle you" is so far reaching
that the presumption is rather against
any ordinary mortal being unsuscepti-
BILE to it's influence. Newspaper men
are ordinary mOrtals, and so are poll
ticians. Both classes thoroughly un-
derstand this fact of each other
Public money ought to be used as judi
ciouSly and as wisely and economically
as private money. A public dollar
should be made to go just as far as a
private dollar. and come as near get
ting value received. But as matter
of fact this is not always the case. 1t
frequently happens that the distribu-
tors of public dollars are able to see
where they might be able to get some
thing for themselves out of various
transactions, especially in the shape OF
good will, and other things being at all
equal. it Is not strange they should
do so. We would not be understood
as suggesting that this is right; but
merely that 1t is a fact.
Although recognizing the existence
OF the Il tickle you" principle. The En-
auirer does not endorse it or practice
it-not consciously at least. Good teach
ing long ago confirmed the present
management Of this paper in the view
that "value received" is the only foun-
dation fit for permanent reputation
building. and IT, Is our constant care to
use no other material If we can help
it. A sufficiently practical reason for
this If We are not to be asked Tor
higher one. is that a successful news
paper must necessarily have to do with
and draw its support from thousands
of people Of all kinds, and the only
possible way Of satisfying such a large
composite interest. IS by serving 1t with
conscientiousness. faithfulness, fairness
and honestly.
The Enquirer fully realizes that 1t
cannot afford to cater to any kind OF
public patronage on any other basis
than value received. If it should un-
dertake to repay official favors by
questionable partiality or dereliction of
duty. it would sacrifice such measure
Of public confidence as 1T holds and
that would mean a much greater loss
than all the patronage controlled by
public officials of all kinds. And we
are proud to say that so far as the
present management knows, The En-
auirer has never in it's history, accept
ed any kind of business patronage, pub
lie or private, with the understood or
implied condition that it was to give
then. or subsequently any further con-
sideration than went with the fair and
square legitimate agreement involved
in the transaction.
Our idea Of the basis upon which
public advertising" should be given
out is that the conditions should not be
any different from those that apply to
should be value received. An adver-
tisement that is Of a local nature should
be published where 1t will reach the
most people likely to be interested, and
the same rule applies to an advertise
ment of a general nature. If 1t is
worth one cent to reach one man for
instance, it is worth thousand cents
to reach a thousand men, and the news
paper with the larger circulation is en-
titled to consideration over the news
paper with the smaller circulation, just
as one would pay more for hamper
full of potatoes than he would for
peck measure full But while this is
correct principle, we would not be un-
derstood as contending for it, in its ap-
plication to The Enquirer. We have
never considered that public patronage
has been a necessary part Of our living.
We have never failed to oct fair
share Of what was going. We have
never felt under any obligation to any
official for giving us what we have got
ten and we do not remember that we
have ever complained at any public Of
fetal for failure to give The Enquirer
all or any part of the patronage con-
trolled by him.
There is lots Of printing sent away
from the town of Yorkville by officials
and individuals that could be done In
The Enquirer office as we'll as else
where in the state, and just as cheap.
It has always been so and will always
be so. But we have no complaint to
make of that We get more printing
from abroad than is sent from York.
vile abroad. We frequently do So
called public printing for other coun-
ties of this state. There has not been
more than week during the last five
years that we have not been crowded
with practically all the work we could
do and during the past few months we
have shipped job printing to New York
city. We are still busy.
There Is no special reason why this
should have been written. The Enqui-
rer could have gotten along about as
well without saying anything at all
about the matter; but since the subject
has been brought up and The Enquirer
is in the business both of advertising
and printing, it is not improper, per-
haps, to define our position, and more
especially since there is very little nap
pening just at this time in the way OF
news developments.
LOCAL LACONlCS.
Declared a Bankrupt.
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