Wood County reporter. [volume] (Grand Rapids [i.e. Wisconsin Rapids], Wis.) 1857-1923, 1908-02-20
TO ADVERTISE
WOOD COUNTY
Local Men Will Show Pictures
and Give Lectures


and Give Lectures
There are new conditions arising
calling for broader methods and
united purpose. This is the age, and
Wood county is the place for organi-
zation and cooperation Geo. W.
Lyons and S. r. Titus have just COM
pleted an organization known as the
Wood County Industrial Advertising
Co. The object and purpose of this
company is to make known to the
southern part of the state the re-
sources, industries and opportunities
that Wood county has to offer the
home seeker and home builder. MI.
Lyons and Mr.. Titus go to Chica-
60 this week to purchase one of the
best steroptican outfits on the market.
They will Immediately begin to Sc
cure photographs of the prominent
buildings, street scenes and general
views of Grand Rapids, Marshfeld,
Pittsville, Nekoosa, Port Edwards, in
fact every town in the county will be
visited and views collected But it is
the farming sections of the county
that will receive most of their atten-
tion.
Not only will views be collected of
the old and well improved farms in
the county, but especial attention
will be given to the new farms, new
homes and new opportunities Stere-
optican lantern slides will be made
from these views and they will be ex
hibited at public meetings through
the southern part of the state for six
months for five dollars There will be
free exhibition given of these views
in each town in the county before
starting on their trip to the southern
part Of the state.
Does it pay to advertise? The pros
perity of the cities and counties that
have gone into the matter in an in
telligent business way and have con-
Quoted their advertising cam paigns as
merchant would his own, issufficient
answer to the question.
With the municipal advertiser,
there is usually a demand for his
wares. Men are looking for oppor-
tunities to better their condition, and
they will read eagerly anything about
new countries and undeveloped re-
sources.
The first business of a northern
county is to increase it's population. A
land without people is a wilderness.
Every community is interested in
securing immigration for the unoc-
cupied land within its trade circle
and in securing Industries to utilize
its raw material. These are things of
vital Importance, but the municipal
authorities cannot take them in hand.
The difficulty is owing, not to lack
of personal ability. but to the applica
tion of political system to business
affairs. There is no legal machinery
for the handling of the greatest of all
public business, the interests of the
general community.
One prosperous family on a new
farm is worth more to a town or a
railroad than a trainload of tourists
travelling over the country. And a
factory employing twenty-five men
and using the raw material of the
vicinity is a growing asset, a con-
tinuous revenue producer.
Labor is one of the prime factors in
every problem of development and the
community that can supply intelligent
and contented labor has an assest of
great value.
The peopling of stateTa county or
a township is simply commercial
science. 1t is simply case of buying
and selling.
A happy and contented settler will
induce five of his old friends to follow,
while a disgruntled one will keep
fifteen away.
The successful advertiser must OBJ
serve certain principles. He must
know just what he has to sell and get
it before those who wish to buy. His
capital stock is the sale of oppor-
tunities. He is a promoter from
choice, necessity. and the force of
habit.
Mr.. Lyons is well acquainted with
the needs of Wood county and is one