Woodruff County news. [volume] (McCrory, Ark.) 1901-1910, 1908-07-30
Correct system Of MarketinQ.

marketing over That OF cOmpetltive
marketing or street peddling.
While it is true we have taught our
selves that competitive marketing was
proper and right, and have been taught
this by our commercial friends, yet
while we were comparatively market
ing our farm products, our commercial
friends were practicing cooperative
marketing Of their goods.
They having learned that were they
to force their goods upon the worlds
markets (as the farmer has his prod
ucts), having no regard for the worlds
demands nor the prices offered, selling
at any old price and within about
three months all of the goods neces-
sary for the world to consume in
twelve, would work havoc to their bus
mess. The world would take advan-
tage of such foolish marketing and
bid prices down to such a low point
that there would be no profit left for
them, and they would be forced to
quit the business.
But the farmer will force upon the
market, within about three months,
crop that it takes himself and family
twelve months to make and gather
and the world almost twelve months TO
consume, having no regard for the
worlds demands nor the prices Offer
ed
He goes to market single handed,
does not belong to any business Or
ganization, does not know what the
rest of the farming world is going to
do as regards the pricing and selling
of farm products, he has no system,
no plans, no conception of scientific
business methods, but pours his prod
ucts in single handed way upon the
organized speculative world, vainly
hoping that the organized speculator
will pay him sufficient prices that will
give him something to exist upon while
making another crop for these organ
lied spectators to gamble on. No
class of business could market in such
a slipshod manner and even exist.
But the old farmer living next to
nature can allow himself to be sleeked
out of his years work and the next
year nature comes to his relief again.
Quite different with the commercial
world. Even the manufacturer
would not think of marketing his goods
in such reckless competitive way.
Come, let's look into the system of
marketing as in use by the manufac
turing and commercial world:
First, the manufacturer, instead Of
throwing his goods upon depressed
market in a reckless, slipshod, COM
petitive manner, places them in a
warehouse, preparing to hold for q
price that will give him profit, and
knowing as he does that the only way
by which he can hope to get these
prices is by cooperating with every
other manufacturer, therefore he be-
| comes a member of the Manufacture
ing Association, and through this as
ISOLATION they are able to place a min
imum price on the goods, and with the
goods properly warehoused they are
able to force the consuming world to
pay them their price; and the jobber
or wholesaler are forced to pay them
their price, and they in turn, having
had no voice in pricing the goods when
they bought them, are forced to price
their goods as such prices as will give
them a profit; hence they can not af-
| ford to rush into the worlds markets
with their goods and sell at any old
price as does the farmer, but are fore
| ed to cooperate in pricing their goods.
| So they take the goods and place
them in a store house Gas 1t is called
which is nothing but a goods ware.
house, and they belong to the Mer-
camille Association, through which
they are able to price uniform or mini
mum prices, and with the goods in
the warehouses they are able to hold
the goods away from the world until
the world will pay their prices. Thus
when the retailer goes to buy goods
he has to pay the wholesalers price;
and when the retailer gets them, in
stead of peddiing them out at any old
price Gas the farmer does his prod
ucts) he places 'em in his store or
warehouse, preparatory to holding
them for a price. And the majority
of these gentlemen belong to the Mer-
camille Association and with the goods
properly ware6oused they are able to
price and hold for that price, thus
forcing you and me as consumers to
pay that price.
Now, what the union wants to do is
to teach the farmers this scientific sys-
tenn of marketing. Let the mercantile
world become our school master. Open
your eyes. brother farmer, and adopt
the same system Of marketing the
products of your farm that the COM
mercial world has used for ages. 1t
is no new system, but on old, time
tried, demonstrated success, and will
do for the farmer what 1t has done for
the successful commercial world. So
get into the Farmers Union and help
| tn hui1d and ODerate these warehouses;