The weekly Iberian. (New Iberia, La.) 1894-1946, 1908-01-04
SIZE HIM Up CORRECT
YOUR CUSTOMER IF YOU
ARE DESTROYS OF MAKING A
SALE-LEAKN HOW TO AP-
FR0ACH HIM IS ADVICE GIVEN
BY VETERAN MERCHANT OF
IBERIA PARISH.

A veteran merchant who has Ion;
ago retired from active business ljf
and who is native of this parish
Was in the city recently and in tn,
course of his conyersat ton gave tn,
following advice to a young dry good.
clerk in whom he has much interes
in his success. The gst of his advice
was as follows
| Study your customer. You cau
not pose him in an arm chair and ust
4 miscrOpe; he's there to buy goods:
but as soon as he comes in the door
you can size him up and learn how
| to approach him to make a pleasing
impression. If the customers first
| impression of the salesman isn't good
Mr- Customer is going to another
ion unless he finds such a great bar
gain that he knows he cannot af-
ford to pass it by. Not many sales
men have any such bargains. There
is nothing for sale that a shrewd com
petltOr can not almost duplicate.
The buyer knows this.
If man is from the same city in
which your store is located-and you
can tell by his air of confidence. ana
mis- clothes and general conduct
whether he is or is not stranger
DO not greet him with warming
smile and out stretched arms with the
words:
How dy do, neighbor; we've just
what you want here
You do not know whether you
have what the man wants or not.
Let him look around. Make triling
suggestions without forcing yourself |
upon him until he unburdens himself. |
Treat him as he should be treated and
you will sell him. He knows what
he wants and wants you to let him
ind it. Try to force something On
nan who probably knows more about
The article he seeks than all the
Jerks in the department, and he will!
20 some where else and get it. In a
arge city he can get it elsewhere
These deductions are always made
rom the standpoint of buyer who
llways puts himself in the place of a
alesman and thinks how he would
man coming into the store
ooking not at the faces of the clerks,
nut at the display OF merchandise
man wanted a go-cart the other
ay and walked into store where
o. carts are for sale. He was going
0 buy one. He has not bought one /
ct. This is why:
"The man after a go-cart would,
n any kind of a crowd, nfAny kind
+ a store, by clerk with the slight
st knowledge of human nature, be
AIKEN as man of the city, a man
Tho knows what he wants and where
} get it. When he entered the store 4
e merely asked to be directed to the
apartment where go-carts were sold.
1hen reaching that department the
ian whose baby wants an airing was
ccOsted by neatly attired clerk
ith an OfficiOus manner. The clerk
rasped both the customers hands
nd exclaimed in a Mulberry Sellers
);ce and manner:
"Go-carts? Why, neighbor, we've
1t the best go-carts in the United
,ates. They're cheap to-day, too
Mr.. Customer interrupted finn with:
No. l have changed my mind. I do
IL n {,O-tdit tOs!dy. HC Cuo
mer thought he did not look like
IRAN Green and resented being mis- !,
ken for him. His baby won't get
de in that new go-cart until he finds
me another day to buy one wherel
ey will let him find one that he
ants and asks clerk to demon n
rate it's advantages to him. liz
"It is likely that the clerk who lost i,
e sale of that go-cart was a new
an. He probably had been told to
cordial to all visitors. That's a Il
.od admoniticn But cordiality tt
cans different things when applied Il
different people. No rule can ne h
ade as to the different shades of
gaming. Every man wants the same
ing that every other wants, but iT
thinks he wants something F
fferent Il
Let the Customer Be Pleased has b.