The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1908-03-29

MARvELS SHOWN
IN GREAT STORE
Enlarged Keith 0'Brien Estab-
lIShment Attracts Thousands
of Salt Lake Shoppers.
MODEL IN EVERY RESPECT
OPENING is REVELATION TO
GREAT THRoNGS.
MODEL, IN EVERY RESPECT

'Twere vain indeed to attempt, with the
use of mere words. description of the
beauties and the glo-ies OF the enlarged
Keith-O' Brien store that were unfolded
before thousands of eager eyes yesterday
when the remodelled place was thrown
open to the public Such a scene as was
presented in the Keith-O' Brten establish
ment has never been seen in Salt Lake
City before. The wondrous and bewilder-
ing beauty of it all quite took ones
breath away. There were so many things
TO see and only few hours TO see them
IN and only two eyes to see them with th2t
IL is not surprising that one missed some
of the grand things in this dreamland,
To begin with, there were the great dis
play windows. There was enough in them
alone to keep crowds of hundreds on the
walk before them all day and until clos
ing time at night The windows them
selves are each perhaps the largest areas
of plate in the United States. with the
possible exception of a store in Chicago.
So large Is the glass in dimension that
when it was transported hither the floor
of the cars had to be cut and practically
the glass rested on the axles. This was
necessary in order that the tunnels might
be passed.
Behind the Glass.
But the glass itself is remarkable only
for its size and transparent qualities. The
marvellous creations which it permits the
brought the sparkle to the eye and the
ecstatic exclamation to the lips of the fair
beholder In the first window pink is
the color scheme An artistically decorated
staircase leads to a garden from colo
NAL balcony. Following out the general
scheme always, one sees arranged most
attractively such settings as these:
Princess lace robe over satin, showing
striped brocade, pink lingerie gown and
coat TO match, with dress trimmings and
hats all in harmony
Proceeding to the next world of won
der. one finds a great array of costumes
Of white embroidered null, over light blue
taffeta, light blue taffeta, light blue en-
broidered null trimmed with vac lace en-
broidered lingerie robe, lace coat and dress
accessories. together with hats whose
cOlors blend in tints of blue. The prevail
ing color in this window is blue and prim-
rose.
More and More.
In the next window the prevailing color
is yellow The costumes, robes and hats
follow the scheme. The fourth window is
decorated in heliotrOpe and presents a
wonderfully beautiful sight.
For the little folks the fifth window
was esDeeiallys decorated and to them il
was dedicated. Naturally, the color pre-
dominant here is white.
When one has drunk in all the beauties
or as much of them as one can-from
the outside, one ventures within, and ii is
here that the real magic world is unfold
ed The new Keith-O' Brien store is not
the cramped. crowded department store
with which one has become more or less
familiar. There are no longer tables in
the aisles; there are no longer piles of
merchandise on the fixtures. The tops of
the furnishings have been swept of every
thing except plants and the fanciest of
fancy merchandise. The effect of this is
that one feels as though he had the whole
of the great space within the scope of
ones vision.
The decoration ~aacbad tho b;s
art when he designed and brought into
execution the arrangement of color that
was everywhere on the first floor. The
color predOmnating was primrose; pink
trimmings added harmony to the effect,
which, il may as we'll be said first as
last. was striking to the last degree From
each OF the great iron pillars dropped
massive primrose boughs, each stalks to
the post. The arcs were encaSed in prom
rose coverings fringed with pink All of
the decorations were manufactured in the
store and were absolutely fire proof paper
over the soda fountain and refreshment
stand is an awning fringed with pink and
green IVA grass. This is one of the most
charming spots in all of the great mass
OF charming spots. One may easily mag
ine that 1t had thousands of visitors YES
terGay, the more readily when il is known
that cocoa was served without cost.
Departments Are Enlarged.
By the removal of many of the depart
ments TO the upper floors for the first
time placed in commission yesterday, the
departments on the ground floor have
been enabled to expand until they now oc-
cupy all OF the immense space on the first
floor.
Where the hats and the ladies' suits are
on the second floor there was yesterday
a throng so dense that one was fortunate
II one got even a glimpse of the entranc-
ing things to be seen. The second floor