New-York tribune., 1908-11-29
Aladdin and His Wonderful
Lamp Rivalled by Certain
Shrewd Business MeE.
By james B. MOrrOS

a sober view OF the main facts constralus me to
say that the article which is 10 follow might be
entitled "A True Narrative OF the Enchanted Pot.
as Drawn from Authenticated Sources"
Actually. however, ! have down to write all
interview with George Heber worthingtoa who
was a r1ch and potential before he ever had
ANYTHING 10 do with matters growing cut OF the
pot Yet If 10 reference were made TO the pot
the interview would lack in both truth and finish
The unique elements OF the story were eplton1ized
to me by William J. White himself when he was
representative ia the United States Congress
White ,i-couulozlIv slim of body and uncomnonly
long Of legs with short black whiskers at the sides
O. his narrow face had crossed Lake Erie from
some unidentified region in Canada and settled in
the city Of Cleveland. Possibly he learned the
candyrnaker's trade. that he did not particu-
Iarize AT all events. ne peddled candy in one
horse wagon to small grocers and other merchants
One day White went public auction in
ruusty street. little manufacturer OF confec-
tjone-y had gore out Of business A marble slab
and a SCOT covered pot were urged upon the specu-
iatt1e attention bidders. White bought them
Candy boiled in the PIT and cooled on the
slab Why not chewing gum, White. q imaginative
man asked himself. Details concerning the birth
OF a great Idea are not without commercial or
scientific value and human ethical significance
The la laboratory perpIexiJies Of White need not De
dpeIt on length Ny memory is that he set the
T,ot I'd in kitchen Of his humble domestic es-
tabushrent. Various gums were TO be tested, in
navors such as Glove, wintergreen peppermint and
cinnamon There are psychological moments. and.
I dare say, psychological mixtures White caught
the one and discovered the other Meanwhile he
had conquered the marble slab. which being I'M
,roperly creased, did net let 60 Of the mixture
7hrouEhout his early experiments and troubles
White was patient tenacious and sensible.
Well 10 hurry along with the narrative. out Of
that SCOT covered pot villa filed with i'm
r.or,ed bronzes and paintings the swiftest yacht
., +bs Great Lakes the fastest pacing horse
the world great factory, q seat in the American
Congress. many standard shares and first mortgage
hords and & wagonload OF ready money.
.sT toueht tie yacht" White said and
beaven knows she is the most uncomfortable craft
eyer rode in not for personal enjoyment. but
: oa,,artt.ernent Who owns Say When?
s,e one will inquire If he sees her tied 10 dock
or reads of her performances in the newspapers
s.d the answer viii be; Why. W J. White the
I'm man Nor do take anyNcoufort behind the
oacs- much prefer old mare whose ways 1
NOV and whose speed is less phenomenal Fur
tbermore. she doesn't pull my arms OF
DRAWS LINES AT PICTURES.
STILL White continued. there is one thing 1
Will not DO even for the gum You have never
- ~, n,ctr,re in public places I abhor vul-
rarttv what does White look likeT people ask
THE absence OF my picture from streetcars and
NEWSPAPERS arouses curiosity and creates COM
nent. and talk Of White naturally involves Whites
product"
But" remember saying. the gum business
VIII play out"
.-rhe gum business win not play out" White ear
nestly answered Americans nervous that
they must bite en- something Farmers use hay;
other men tobacco. The increase In our output
last year amounted 250.G1 chews
And White logical throughout all Of II Fac
tories multiplied that they were finally ssthereo
and organized into the American Chic!e COMPANY
the gum trust. as II Is familsrly called. VIA