Evening star. [volume] (Washington, D.C.) 1854-1972, 1908-05-22
AS TO BUSINESS BuIlOING
J. d. KENYON ADDRESSES CHAM.
Der OF COMMERCE.
Says Every Field of Effort Is Being
Put on a Scientific
Basis.

}. u. Kenyon Of New York vice pres-
dent of the Sheldon School of Scientific
Craftsmanship of Chicago who is organ
iZlnS business science clubs in the prin-
opal cities of the country. delivered an
address last evening under the auspices
OF the Chamber of Commerce. his theme
being Methods of Business Building =
There was a large audience present com
posed oil business men and their employees
Mr.. Kenyon explained that his subject
WAS Business Building rather than
Business Getting" because in his mind
tiiere Is vast difference between the
TWO. One was founded on scientific prin-
clpies and the other on selfish principle
Where greed was the principal motive.
MI henNon based his talk on the broad
ground that in modern life every field of
eHort Tor the betterment of mankind is
peihS pun on scientific basis where GER
tam fundamental laws are oheyed
As the Jaws OF medicine. law and even
FARMING nave been codified' = he declared
so the laws governing business have
peen gathered in such form that they can
De studied There is no guesswork about
9dieshiansnlp. Success is only natural
result OF living and working in harmony
WIN the basic principles of business"
Four Facts Involved.
Inc speaker said there are four. and
oniy tour. facts involved in a business
transaction or sale of goods: First. the
salesman: second. the customer: third,
the goods. and fourth the exchange or
closing of the transaction. Around these
simple principles. he said. every expert
ehce In the business of the world .roups
hSeli. and in the final analysis consists of
the four steps
ne salesman might be a person. an adj
.trtisenneht' an institution or an automa-
Ton. me goods are manufactured COM
modlties. service or ideas; but whatever
the business. the four things always en-
tered in.
Craftsmanship was briefly defined as the
power to persuade people to purchase at
a profit, or, as he designated it. "a pod
of peas"
MI Kenyon said that men had come to
realize the necessity of advertising. which
he called the fire under the boiler of
business"
Advertise ment is simply a written
form of craftsmanship" he added.
Mr. Kenyon Will organize a Business
science Club this evening in the Y NJ
t. A. auditorium similar to those already
formed in other cities for the purpose
OF making d scientific study of business
methods.
New Secretary in Charge.
Thomas Grant, newly elected secretary
of the Chamber of Commerce. entered
upon the duties Of his office yesterday
morning At the meeting of the execu-
tive committee in the morning Mr. Grant
was introduced TO the members by Mr..
Guide. retiring secretary.
\ committee of three. consisting of
Capt. Oyster. Allen d. Albert jr.. and
ID. j. Callahan. was appointed to keep in
close touch with the secretary and to
assist him. 1t was voted that the COM
mlttee should meet every week at noon
Mondays
At meeting of the school committee
of the chamber held yesterday it was
stated that there was rumor TO the
effect that an attempt might be made to
railroad the Dolliyer school bill through
in the closing days of the session by
lacking II to some general bill. The
members of the committee were urged to
keep in close touch with legislation af-
fecting the District.