Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1908-08-12


A nation amply proved by the fact that larger amount Of
moneys invested annually than in an3 other field Of effort
vast sum which equals per cent of the enss wealth Of the
and the value Of all the Of the o Goun This This
through which the of the business world brought before
the public e,z ooo ooo ooo uo. ;,
the Of The ri lief Last I year as there np w ap
ton The sales resulting from the
snn 1 m Of han
s ss n the IN % a cost
Of accomplishing the sale he vast amount of goods produced approx
7 ss Pss aGsis 1 %
@ ss I % ssss
s
the a without which he would have to limit his sales to the
What is this magic force adverisng' In the first place.
and above all things til j. 5 fac fact nsN. s only 5 Pia5 Ss ss
Of country publish the gre great buying public % sV Without IT, s public
00aa Advertising % ali trades and
aon All the professions will few years advertise The m
isers Of today yet years dgnfd banker
should have advertise would have seemed ridiculous
Creative Power of Advertising
business Tssid Ts 7a with
5 ag9sn ia want"
has become Of the mi inst vs. o1 1 in many I @ @ 5 en
aeas Ra rspen fail utterly
the necessity for 0n491s TS ssssI sdsssIsg The Winner
human mind fertile field Sow The @ seed d. and let ss
poets month after the sowing Of the seed would be
looked deficient 9nn @ sense E. had to stick to Get behind
it, push the people, % oUs 0gs m the % Rn se an the the
nay worth . millions es 5sss as.,,
They put @ in an 5 nd bpas pn siss m
nd I anne s with it, few
wanted cracker nsnve thought Of Uneeda
Poy cracker clever advertising simply changed the
phrase to Uneeda Biscuit
Educational Value of Advertising.
advertising the nation informed Of the things for wear
articles domestic etc. in os This rs Gns s of nns s
ssa y sia
one time of product by advertising appearing multane
s 's1 npy 5Rs
recognized fact that read this class of advertising news
with keener interest than the regular columns
John Wnamaker sees and has pointed out the educational Vaue
part in the world of trade that does not appear upon
advertising with deeper which, while written With the eSec-
and broader usefulness 10 the store that exploits
public good You probably think Of advertising as on6nn its s
your 5es with sa the fact that store good
efforts telling where to buy things Of which you feel the nssd
The Saturday Evening Post which kncws something subject
recently leading editorial Educational Advertising In which
the greatest Of educational forces Education
spirit The and the sensible way
ss ess a oT and which G a
the am n Of M comfort benefits
the more does he that sum-
Advertising in Politics
Managers political have begun appreciate the value
of publicity that through variety of mediums Nearly
seeking prominence today has his employ
press agent to further his interests ,
magazines boar and other mediums used
tenvcy politicians In the last presidential campaign George
shrewd of Mr. Roeves interests mapped o
publicity wide attention countless votes
decided purchase leading and enpoa
press agent notices. Then he contracted toI
pages magazines which he utilized exeps
advantage getting the issues Of the campaign and the personality
the the first departure OF its kind the
campaign methods that have noticed and how effectively worked
an old story now many publications Mr. Roosev picture
of the and his In most instances
article Advertising but that deraced Dut
little from its value.
advertising did not prevent the from using sae
usual interesting its reading either but rather did
increase such contributions itself brought out oom
as Mr. Coelyou and
which cnrrled out stamped ME-
Corteyou an advertiser that advertising results
political than ever before the
publicity emphasizes the statement long ago
the effect that there lines of business ana
using publicity which do so advantagus lne
Of lines to realize this fact will harvest
Personality in Advertising .
said My most effective most
weapon publicity irresistible instrument by the use OF which
nm enabled strike which possible for to arouse
% a
by necessary that personality an advertiser Should
the sellers personal Acquaintance with those whose custom ne
oic reputation sufficient For instance take
the conspicuous Massachusetts, In his avers
attention of thc public to his person.
impossible past to take newspaper