The Hood River glacier. (Hood River, Or.) 1889-1933, 1908-07-16

England suggests that Oregon should
take more pains to suoply attractive
cards for advertising its apples when
they are sent to England. He says:
The store windows here are bright
with lithoRraph signs 81 Jamsioa aud
Canadian fruit shipments. but very
few American plEcaIds ale sDye here
to be seen, although considerable
American fruit Is regularly thought
into this port. liUw effective .uch
advertising may le is seen in tie fact
that one OF the lrun IR eaters point
ing to some clever pictures Lt a. maica
bananas and some veIy artistic cards
OF California seedltsS t\uyrH oranges,
declared to me today hat he tan sell
fruit at cent II Iniud more. aud
twice as much Of it, il his display lie
accompanied by attractive plscards
''In general it may he said that If
one vera TO Judge by the prevalence
OF such card advertising as Canadian
Apples, Canadian Fruit, one would
imagine that no truit reached this
market from the United States. The
reason for the illusion is easily dis
covered, as Canadian shippers send
plain and beautifully illustrated pla.
cards with nearly every consignment,
while the American shippers send
little or no advertising matter. The
result is that the passer by or possible
purchaser is misled as to the quantity
of fIuit imported from the United
States.
Americ u apples are very popular
here, especially in the early season,
and the sale Of California oranges,
particularly the seedless variety, is
steadily on the incI ease.
"a good illustration Of the value OF
this pictorial advertising is found In
the service rendered the Jamaica ba
mana industry by the Autographed
card. In touring England in 1892
and 1895 the writer noticed the scar
city OF tropical fruit here, and 1t was
only some four years ago that the
Jamaica banana importers entered on
their campaign for the market OF
England. Then it was that suddenly
branch was opened in Bristol, hun
dreds of windows and billboai ds we're
placarded with bright colored poster s
showing the cultivation and collection
of bananas in their native environ
ment, signs we're carried abe ut the
streets, aud the yellow fruit WAS sold
for whatever it would bring Bristol
took to bananas, and the leading mer'
chants here state that within two
months the Jamaica banana trade hHd
firmly established itself in bis city,
and by its eyerohanRing and attrac-
tive placards, and letter fruit, has
held its own ever since.
zone very artistic pIacard, showing
some California seedless oranges with
the legend 'The Aristocrat OF the
Orange World has nearly doubled
the sale OF California oranges here,
and If American shippers would give
some attention to the supplying uf
such advertising matter there is no
doubt that the traffic in their fruit
would greatly Increase.
1.-THE English are natural travellers,
and an appeal to the imagination is
scarcely In vain hence plac rds show
ing the orange plantation. apple or
chards, ETC.. ,ht uld be as effective as
pictures of banana groves During
the latter part of April some OF the
finest apples ever sold Lere we've
brought from Oregon nd quit ky dis
posed of at fancy prices Had these
apples been accompanied by an illus
trated plaoard or two, giving some
idea of the life In that distant North
western state, the name Oregon
would have been more indellibly
stamped on the mind of the apple
buyer. A clever sentiment on such
cards would add much to their for @,
and IL the price can be stated di:.
tinctly and neatly, it would he well
| To add that 10 the lattarinp -