Los Angeles herald., 1908-05-11
LOS ANGELES HERALD

A WELCOME visitor in many thousands
n of homes was the Sunday Herald, with
4 n its clear, crisp and clean news service
and its many enjoyable special feat
ures. In every respect ii was one of the
most complete newspapers in the country,
giving the news Of all the world and in addi-
ton giving an intellectual feast in the
special features which it provided All the
news of all the world was in its columns,
and the given cOmpactIy. Los
Angeles and local news was provided by
stan of trained, high grade reporters, men
who never mistake mere sensationalism for
effective fact, and at the same time realize
that a certain sensatonaism is inseparable
from some news stories. Every day the
placidity of the world is disturbed by events
which are unusual and exciting, and there
fore of themselves sensational, but no
attempt Is ever made to make a story SEN
sational for sensationalism's sake. If a story
is plain, commonplace matter of fact,
are most of the stories which make up the
daily budget of the worlds news, no attempt
is made to introduce extra touches and
called artistic effects into it for the purpose
of making it sensational. On the other
hand no attempt is made to take sensation
alism away from which is in itself
sensational, which is essentially unusual and
perhaps startling in character The Herald
neither lays it on too thickly" waters
it down too thinly.
The news field covered by the Sunday
Herald might be divided roughly into four
great classes, city and local, state, national
and foreign or international. In each class
or department all the that was fit to
print and that was of real interest was
ID s.,aa
interest," and not the fictitious interest which
is added to a story by the ingenious process
called in some localities fixing it up" and
in other "freaking it up" The Herald
neither suppresses necessary nor adds un-
necessary details. 1t gives the truth, the
whole truth and nothing but the truth. The
special and illustrated stories printed in the
Sunday Herald of high order Of
merit. Its comic supplement was really
comic. In its editorial page The Herald
always speaks out. Whatever may be said
OF it this much is certain. it never leaves the
reader guessing its attitude intention with
regard to the questions discussed. 1t is
always fair, shows no prejudice, because it
has no prejudice, boasts whenever it can,
and when a man conducts "A transaction in
a manner inimical to public interests it will
party political affiliations. Measures adverse
to public interests or contrary to the spirit
of Americanism will always be opposed no
matter from what political source they
emanate. The Sunday Herald and the daily
Herald editorially will always be the friend
of whatsoever things are lovely, whatsoever
things are true, whatsoever things are of
good report, whatsoever things are Amer
lean and frankly inimical to interests which
are inimical to the best interests of Los An
geIes, of California or of the United States.
Los Angeles Herald OF Saturday was a
good example of its daily edition, which is
constantly increasing in popularity.
IL was again in the front ranks with 1873
items of news printed cOncisely and COM
paetly in a twelve-page paper The Exam
liner, with eighteen pages, had 1Gi items of
news The Herald Is giving daily of the
best alI-around news services in the United
states.