The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1908-09-02

bearing on the advertising proposition
which were warmly received by the
advertising men assembled. "I was
travelling through the east a short
numerous liquor advertisements to be
seen on the bilIboards adjacent to
the railway tracks. asked an
acquaintance how he accounted for
this increase in liquor advertising on
the boIlboards and he replied, They
have been driven from the decent
newspapers and periodicals and have
been compelled to take to the bill
boards for publicity
'I have noticed that the billboards
of this city carry an advertisement for
a beer and on each one the same man
and woman appear bright and fresh
as the paper is renewed, supposedly
on account of a yearly contract with
the brewery which manufactures this
particular kind of beer. The best
advertisement that city can have is
the class of people who reside there
and 1 have felt that it is not worth
while to strive for population of
100, 900 unless we know the class
from which they will come.
I'VE should advertise Topeka as a
city of beautiful homes. magnificent
churches and fine schools. A city
which stands for high ideals, the
minimum of poverty and the small
est possible amount of evil. 1 believe
that the world is getting better each
day, everywhere the signs appear. We
may not notice the change in day
or a year for such changes do not
come about in a day but God speed
the day of the high ideals for which
this AID club stands. Let us make Kan
sas the finest place in the world in
which to live
Mr.. Houston Recalled.
Mr.. Houston was recalled by Presi-
dent Adams and asked to talk of nu-
nicipal advertising, a subject which he
had touched upon but lightly during
his first address. 1.-The way for a mu-
nicipality to advertise successfully is to
advertise just as the successful mer-
chant does. Not here and there and
systematically but year in and wear
out and year after year keep constant
ly hammering and it will bring the de-
sired result.
'It is hard thing TO convince peo-
pie that they can be benefited by pull
ing up stakes and leaving friends and
home behind them to find a location in
another part of the country. Adver-
tise the resources of your city and
your state and keep everlastingly at
it. Communities can not be built in a
day any more than business can.
Spasmodic advertising may be classed
as the skyrocket class. There is a siz
and a boom and a brilliant illumina-
ton of the heavens for moment, then
all is dark. Ine SUCK drops Dack 10
earth and that is all that there is to
the effort. Advertise your city as a
good place in which to live, write and
talk about the beautiful homes.
schools and churches and keep ever
lastingly at it. Make the name of
Topeka known from the lakes to the
gulf and from ocean to ocean. This
will cost some money. perhaps a
thousand dollars a month for two or
three years, but it will prove the best
advertising investment that can be
made"
Mr. Brigham Speaks.
r. S. Brigham spoke briefly on the
| troubles to be encountered in attempt
| ing to advertise a city and called at
| tention to the fact that the burden of
the expense falls upon a e. of the
public spirited citizens and is more
| than they should be asked to bear. 81
am in favor of having law passed at
| the next session of the legislature
which will enable cities like Topeka to
raise money by taxation to be used in
advertising their advantages. and then
| all would share in the burden of ex-
| pense-"
s. E. Lux, who was largely RESPONSE
| BILE for the success of the manufacture
i erS and jobbers' week this summer
1 smoke briefly on the advertising de-