The Norfolk weekly news-journal., 1908-11-27


with failures due to lack of proper
management.
II could be told just as well in ad.
vance as afterwards that no factory
of any sort could succeed and grow
which did not have behind 1t wise
business judgment and practical
knowledge of the production being at
tempted.
Norfolk right today presents prob
ably the greatest opportunity to new
factories of certain types and whole
sale houses in certain lines, to be
found in any city of this size in the
United States.
A glance at the map, showing Nor
folks remarkably advantageous geo.
graphical location, with railroads out
in five directions stretching for hun
dreds of miles into territory that is
logically tributary to Norfolk in the
matter of wholesaling and manufac.
turing, is all that is necessary to in.
III.
Within a few months Trip county,
S. D., will be opened up to settlement,
bringing 5000 new homes within Nor
folks exclusive territory.
Certain types of manufacturing in
dustries and wholesale industries could
, locate here right now and grow with
the growth of this new country.
A year or so, unless the opportunity
is taken advantage of, will see that ter
ritory slip away from Norfolk and won
for some other more distant center.
There are hundreds Of men in the
United States today who are looking
for just such an opportunity as Norfolk
affords. There are hundreds of them
who, with limited capital, are unable
to start on large scales in the cities,
but who would gladly start in some
small city such as Norfolk, with their
limited capital, willing to work hard
to grow as the territory developed.
Those men do not know of Norfolk.
They may never have heard of the
town.
1t is for Norfolk to seek out these
men; they connot be expected to seek
out the town.
If Norfolk had called the attention
! of Judge Witten to it's geographical To-
! cation, a Trip county opening regis
tration point would have been estab-
lished here. If Norfolk would call the
| attention of the men seeking locations
for factories and small wholesale
houses, to the geographical location of
this city, some no doubt, could be
easily induced to take advantage of
the opportunity afforded here at this
| time.
Norfolk has much to talk about to
the prospective locator. Already many
business houses are taking advantage
of the opportunity offered in this big
territory at Norfolk's front door. 1t
stands to reason that other lines of
industry, not now represented here,
could profitably enter the field. 1t
would mean much for Norfolk to
awaken new growth.
| The commercial club could spend
the funds entrusted with it by Norfolk
business men in no better way than to
advertise the geographical advantages
offered by Norfolk
The most effective and economical
means of getting at this advertising is
matter of detail. 1t might we'll be
left with some experienced advertising
agency, Perhaps a page ad. in some
paper as the Chicago Tribune--a page
giving the map of North Nebraska
and southern South Dakota with Nor
folks general location impressively
shown, and reading matter that would
drive home the opportunities to be
had here-perhaps that might be as
effective as anything that could be
done. An Advertising agency would
know. Their advise would be expert
upon the point.
The fact that something of this sort
ought to be done is of prime import
ance. 1t could be done. Other cities,
with less advantages to talk about
than Norfolk have advertised and
gained new industries.
Norfolk could gain new industries by
letting the people interested know
what there is here to offer.
Few cities have an asset as valuable
as Norfolk's geographical location
No business house with so valuable
a talking point would lose opportu-
nifty to make that point known to the
world at large.
Norfolk will never make a city I'M
less it takes advantage of the oppor-
tunity now open to it. By sitting with
its hands folded and waiting "for some
thing to turn up" Norfolk can never