Spirit of the age. [volume] (Woodstock, Vt.) 1845-1913, 1908-04-04
SHEPARD NoRwELL EXPAND.
Well Known Boston Concern Makes
Great Addition 10 lts Floor space.

Great Addition To lts Floor Space.
An immense throng Of shoppers
visited the Shepard Norwell company
the other day to see this concern com
mencing business In its greatly en-
larged store. The new space has made
IL possible to have the stock laid
around more as person would have
clothing in an ideal wardrobe, than as
one expects II in a salesroom
Five months ago Shepard Norwell
company realized that their business
had grown to such an extent that
more floor space was a necessity. SO
they purchased the Sommer building
next door on the west side, which
gave $4,000 feet OF new space divided
between four floors.
For FIVE months carpenters have
been at work. Each floor has been
connected with the old building by
handsome arches of dark oak and the
new apartments refitted. The con-
venience of patrons and an oppor-
tunity to offer larger and better stocks
in their regular lines have been alone
sought, for with all the extra space
but one new department has been add
ed. That is the lunch counter in the
rear on the top floor.
That is still another convenience for
customers. The decision was made
but week ago, in recognition of
demand for light, dainty lunch place
with reasonable prices.
Departments have doubled, trebled
and sometimes Quadrupled their form
er size. The embroidery counters, on
| FIRST floor by the new entrance, Al
and 46 Winter street, have been quad
rupled. Everything is running to col
ors this season. Even fine laces on
the other side of this floor have dain-
ty tints. Veilings are making a large
show in the same room.
The Boston Silk Store just through
the archway has more than doubled
Its former size.
One of the things that catches the
eye quickest, and especially mothers
eye, is the infant department on the
third floor.
Many conveniences appear. Mourn
ing goods have been set aside in a
private room. The cosy fitting rooms
IN the fourth floor are reached by a spe-
cial elevator. These consist of an at
.ractive waiting apartment off which
are the dressing rooms.
The costume departments them
selves carry new aspect. Everything
has been placed in dust proof cases.
Seeming closets open out into triple
French plate viewing mirrors. The
waist exhibition is a feature.
A summer garden is the millinery
department. Flowers are very popu.
lar this year. They lie in beds here
or sometimes are in baskets to show
what may be chosen. The millinery
department for young girls has depart.
ed into room of it's own. An expert
In the fitness of things for the young
has charge.
The upholstery and interior decorat
ing department has been doubled. AS
before, work is done by contracts and
the selling from samples There is a
vastly larger stock of these, and an
expert designer visits the house OF
the corner to be decorated, makes de
signs and furnishes estimates without
charge. The department is now three
rooms wide.
The business offices are now on the
top floor and are four times their form
er size and very conveniently arranged
for the customer who wants to oper
new account.
The change of Offices to the new
building has allowed expansion of the
trunk, beds and bedding departments
1t has hardly been necessary to state
the location Of the different lines be
cause relative to each other their pc
sition has hardly been changed. There
have been practically. no movement
from one floor to another, so that Gus
toners will find themselves as much a
home as ever in this popular estab
lishment.