Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1908-10-22
A NEW FIELD FOR THE AD MAN.

The democratic campaign commit
tee takes paid page in that expensive
advertising medium, Golfers Weekly,
to beg for SIS contributions to It's cam
paign fund. In one corner of the page
the little coupon which has fooled
many man into sending his request to
book publishers, and later resulted in n
contract to pay 81 down and So a
MONTH for the rest of his natural life,
lends the touch of yersimilftude be-
tween the committee and the book
agent. The I'D exploits the high cost
of living, quotes beef steak at 80 cents
q pound, offers a choice between $25
and s35 suits of clothes, etc. 1t says
building costs 40 per cent more than 1t
did twelve years ago, etc, and con-
cludes With the actual milk in the
whole cocoanut thus:
Money is needed to convince the
voters of the righteousness of our
cause. We expect none, want none
dili VIII ldhS lloliS AAcAi NiAS WI PSho
tions. If you want to see Bryan and
Kern win, show your sincerity not only
by votig, but by aiding us to get out
your fellow citizens. Fill out the en-
closed coupon, and send US $500 for
our campaign fund (more IL you feel
that Way. You will get it back many
times over In reduced cost of living
and in prosperity that helps you.
To whom is this addressed? Surely
lies in the prices Of his commodities,
the wool grower who is pleased with
the price Of his raw material. 1t can
not be to the man who is working for
wages in Iowa double in many in
stances over those he received twelve
years ago. and who can buy the best
beef steak cuts in the butcher shop for
Is to 1S cents now. II any one Is pay
ing S5 cents for beef steak in Mar
shalltown, nobody knows of it. 1t can
not be addressed to the workers in the
building trades, for while it is true
that the cost of building has greatly
advanced, the biggest item in the bill
now is for labor, not material. 1t can
not appeal to the carpenter, who bal
ances his business and his wages
against the opportunities and wages Of
twelve years ago. To whom is it adj
dressed? Surely not to the men who
found themselves In debt to the eyelids
twelve years ago, and who have under
the impulse given business, wages, and
general prosperity by the advance In
wages and the prices of commodities,
lived decently, paid off their indebted
ness acquired under conditions largely
due to democratic rule and ruination,
and saved money, IL they have cared
and attempted to do so.
1t is merely matter Of comparison.
Twelve years is not so far back that
most men will be unable to recall con-
ditions. And when they do, they are
not likely to respond to the appeal Of
the democratic committee to send five
dollars to help bring on Renaissance
of hard times, innocent corn, indus
trial coma and empty store rooms.
Analyze the causes for the cost Of
living. The skilled worker and the
common laborer have little reason for
complaint. The "salaried" man has
some "kick coming" The man who
lives on his interest money is being
squeezed to some degree. But when
the democratic committee advises a
show down of sincerity that costs a
five dollar contribution to assist IN
bringing a panic, most people, even
democrats, will keep the money in their
pockets And most Of them can feel
in their pockets and find five dollars
nn,,-