Lewiston evening teller., 1908-01-25
FIRST YEAR
OF PUBLICITY
REPORT OF SECRETARY COVERS
IN BRIEF THE MAIN FEA.
TUREs OF THE YEARS PROMO
TI0N CAMPAIGN

The secretary of the publicity bu-
reau has made a resume of the work
of the past year for distribution to
those who are contributors to the
fund. The club has collected and
distributed $1,000. the purposes for
which the money has been expended
being told in the report which in
part is appended.
During 1907 the Promotion bu-
reau wrote approximately 10000
letters to persons desiring informa-
tion concerning the lewiston
Charleston country. Inquiries were
received from people in all walks of
life, from the poor man in quest of
government land, to the capitalist
looking for profitable investment.
The correspondence of the bureau
has been supplemented with a dis
tribution of printed matter relating
to the Lewiston-Clarkston country.
The committee early issued TO-
600 envelope inserts relating to re-
dnced rates from the East to Lewis
ton and Charleston and $4,000 at
fractiye folders devoted to the cli-
mate and healthfulness of the val
ley. These were distributed liberal
iy among the business Offices and
went broadcast. The secretary had
also prepared early in the spring
the text for special booklet, the
purpose of which was to increase the
interest of inquirers in the whole OF
the Lewiston-Clark country.
This booklet was given a name
covering the three states (Idaho,
Oregon and Washington in order
that 1t might attract the attention
OF persons intending to come to any
part of he Pacific Northwest, and so
get the story of the resources and |
the advantages of the Lewitson-
Charleston country before the great
est number OF readers possible.
One of the most important works
of the committee was the establish
ment of the permanent exhibit at
the Spokane Chamber of Commerce.
There the fruits and vegetables
and grains of the Lewiston-C -Clarks-
ton country are to be seen, and the
literature of the Promotion bureau
Is to be picked up by the home and
investment seekers who daily throng
the Spokane Chamber of Commerce.
The booth was installed at cost of
e196, and is maintained on rental
OF $25 per month,
i Only less important than the Spo-
kane exhibit is that the bureau has
Installed in Lewiston. 1t is difficult
~ estimate the cost of this display,
bbut it is conservative to place its
value at $500.
Another feature of the work was
the maintenance of the press bureau
TO send out news items and feature |.
stories to the different papers. The
news items were designed particu-
larly to accustom the pub ic to read
ing the Lewiston date line.
Some publicity was secured, also,
through prize contest to which
the committee subscribed $3.50 for
articles on the Lewiston-Clarkston
country, to be written by members
of the Inland Empire Teachers as
sociation. The results of this con-
test were disappointing.
The campaign was carried on at a
cost of little more than $11, 900,
and appropriations were kept well
within the limit of the subscrip-
8tions. OF that fund about $500
was paid out in salaries, more than
$1,000 in permanent equipment,
about $4,000 for literature, about
$500 for advertising, and the bal
ance for exhibits, stationery, post
age. rent and incidental current ex-
penses.