Omaha daily bee., 1908-09-05
NEW CLOTHING STORE OPENS
King-swanson Co. Has Exposition
Store at Sixteenth and Howard.
SURPRISE TO OMAHA PUBLIC
BiR store starts New Era In Mer-
c~handisinE ON south sixteenth by
Establishment In webster-
Sunderland Building.

Another new and giant store will b.
added TO Omaha's growing retail district
Saturday morning, when the King-Swanson
company throws open its doors at SIX
teenth and Howard streets 20 the public.
Saturday is the day for the grand opening
and the firm will offer one Of the largest
and most complete lines of men and boys
clothing and furnishings ever shown in
the west. Two floors and the basement OF
this enormous building. 66x1S2 feet, are COM
pletely remodeled, fitted with the latest
and most up-to-date fixtures and COM
pletely filled with an enormous stock of
goods.
The fixtures are OF silvered oak and
ebony and all new. There is said to be
but one other store in. the United States
using these beautiful fixtures, and that is
not ready to open. A new and uniform
style for displaying goods is carried out
over the entire store, even to the show
windows. Delicate goods are protected by
cabinets, of which the company claims
more than all the other stores in Omaha
combined.
Mirror system Everywhere.
The folding tripllcate mirror system is
used all over the store and a customer
wishing to look at himself has but to open
a folding cabinet and have three mirrors,
in which he may see all parts Of his APP
parel. The showcases are something en-
tirely new and the firm has provided spa
cious fitting rooms, also supplied with
folding mirrors.
Fancy vests and waist coats are in a
department by themselves and make a
splendid showing. A complete department
of mems and boys shoes is said to be
larger than any in Omaha, occupies the
rear of the first floor.
Hats of all classes are carried from
cheap hats to the latest and highest priced
goods OF the leading brands. In connection
with the hat department is the hat con-
forming department having every known
late appliance to make the hat fit per-
fectly TO the head.
The bundle wrapping department, the
cashiers office and the auditing depart
ment are in the balcony.
On the second floor are shown juvenile
goods. suits. knee pants, hats and furnish
ings, all In one large department and II
is said there are few Juvenile departments
in the United States larger. Wash suits
for the little fellows are kept in cabinets.
The overcoat tables on the second floor
are extension tables that may be shortened
up in summer when the stock is light
although the better overcoats are all kept
in cabinets and wardrobes. on the second
floor is also the office of Advertising Man
ager Walker. the private office of Mr.
Swanson and the stenographers office and
the Telephone exchange.
-, A hunting goods department is main
tanned In the basement where is also the
stock room. the receiving room, the
Shaping room and the repair department
A Nj line of work clothes is also carried
as yell as fur lined goods. fur goods
cordhroys and travelling goods of all kinds
The store will be especially beautiful IT
the evening with it's system of Tungsten
lights. which are said to be better fol
showing goods than electric lights. Fifty
people are employed in this new addition
to Omaha and the store is a beauty, which
is a credit to any city.