The Detroit times., 1908-01-10
THE LONDON TIMES--Men Have
Been Made Famous by Its Smiles.
Ruined by Its Browns
William E. Curtis in the Oh cago Record-Herald
,y Its Browns

then It's subscription lists have been
growing smaller and smaller and Its
earnings less and less, while the other
London newspapers were coining
money and printing Ave and six times
as many papers. One reason for this
falling OF Is the high price of the
Times, which has been maintained al
six cents a copy until today. while
rival newspapers were setting FOR TWO
cents.
The advertising patronage OF the
Times has also been falling on grad
ually as It's circulation has gone down.
and this Is explained by advertising
experts on the theory that the mer-
chants realized that the classes of
people who read the Times are not
subject to the influence by advertise
ments. Hence the classified ads.
were very few In number and IL was
patronized only by first-class mercan-
| tile establishments, book publishers.
real estate agents, brokers. bankers
and other financial operators. It's
revenues became SO much reduced
that the Times has resorted to various
outside schemes to increase its cireu-
lation. II has handled encyclopedias
and aliases, 1t has published special
editions and supplements to attract
the patronage OF the different profess
sions. and 1t Employed Philadelphia
promoter to conduct a Sensational
book sale which demoralized the en-
tire book trade OF England.
Nevertheless, IL has continued upon
it's old-fashioned. conservative ways,
publishing enormous blanket sheets,
containing verbatim reports of the
proceedings OF parliament and the
political speeches made by It's ia
Yorites In public life Ii Is said that
every word that has been uttered In
the British parliament for more than
hundred years has been published
in the London Times, and that is
probably true. The government has
Official reporters In both the house
of lords and the house OF commons,
and their stenographic accounts or
proceedings are printed every morning
In a publication similar to the Con-
gressional Record and called "Parlia-
mentary Debates" But limited edi-
ton Is printed and the public Is COM
PEELED TO get its account OF parlia-
mentary proceedings from the Times.
The Times has maintained the best
stan OF correspondents In foreign
countries of any newspaper In the
world, the most intelligent, exper-
fenced and competent news gatherers
and publicists, and they have invar-
iably enjoyed greater advantages for
knowing what is going on than the
representatives of any other paper.
, The prime ministers and other public
men of Europe will send for the corre-
! spondent OF the Times when they
would refuse to receive the represen-
tatives OF other papers. and will give
him information that the local news
paper men cannot obtain. The public
men OF England, In the church. In
the cabinet. the parliament and in
! financial circles. will furnish informa-
| ton 10 the Times In preference TO
| any other paper. and for century
its-e editorials have frequently been
written by prime ministers and their
associates when these gentlemen had
ideas which they wished to bring be-
fore the people. That does not hap
pen so often nowadays as was former.
ly the case, but a Times reporter al
ways has precedence still, and when
an Englshman Is aggrieved at any
thing he writes a letter to the Times
and experts that whatever Is wrong
will be corrected.