davidaulloa/AmericanStories huggingface dataset:
Der Deutsche beobachter. [volume] (New Philadelphia, Ohio) 1869-1911, 1908-08-27

bOren, Sic altsn dnglodmtrifonif1en
i@lemsntt burn ibre Mrbeit an berei<s
hern nno ibnsn bafiir nlehr nno msbr
un0 nit iteigenbem Grfpls ben Wettz.
lbsnerb MAIDEN, llnl Damn ibre 2ebensz
ttpeiIe rahauu1ntett. sic tper0et1 Dem
lGluds Dss Neihtbums uno bem Sc
lnubIehen, BET bei1en Ephter lit, sez1
Iseniiber tlidt NEUTRALITY-SUSPICIOUS.
,iein als iene ebeoem 10 itarfe nRaile
lnsGr.
llnterOeifen ipirb aber bos angel
fdhiifhe Clement ourh Ben perlddrfs
ten Mettbsnerb ppr Dem p0ligen 8ers
fall betrabrt, berbdltnibmdbig drmer
unb in grDberem Mabe ipieber auh
All fDrperliher Mrbeit unb natiirlihez
rer, an @eniifen drmerer aher befries
Ebisenoerer Gebenstpeiie gsamunstn
trer6en uno - ptelIei9t erit in feiz1
men 5riimmern feline friibere 2eS
henstraft, fittlt6e uno f0rperlihe
Stdrte auriidaugeipinnen. untergshen
miro oas angelidhiiIhe 8eDDlfes
rungselement niht, aber es miro ni9t
mebr 10 berrfden fpie iebt, unb .bei=
len miiifen nit cen Nahtommen Der
anbersraffisen nginnenberer, Die prof.
5errid in feinem 9uhe Die ritunpf1
iinnisen tbierifden 6orben" su nenz
.t1en beltebt in Muem, aud i'm
Slude hes 1hnell eraielten Meidthuz
mes unb hes @enublehens, Sas bieler
f0roert. sesn Ser 3ufunFt piro es
borausiihtliA berbdltniBmdbig niht
mebr, fonoerh tpeniger angelIddfifh
amerifaniide sSreuen Der BON prof.
6errid aeidiloerten Mrt aeben, oafiir
mebr folhe ssrduen anberer Mafe.
Dab cer gef4ilosrte Sppus in abz
febbarer 3eit Der allsemeine 5pp
fperben fDnnte, oapor tptrb uns bie
qiitiee ylatur our9 i5re etrieen @ez
1ebe fGiiben, penn mir ielbit es
ni6t fDnnen. -
Der Deutsche beobachter. [volume] (New Philadelphia, Ohio) 1869-1911, 1908-08-27

Die Glettriait6tsmsnee, oie inS sis
ner Gttunoe 0,lr1 cine 16texaj ~
GlIblompe fliebt. betr6gt sttDo /, ,6()( VI VI
0O0,0O irgenonnte Gisitxt5it &
sbeiten. sz|
Der Deutsche beobachter. [volume] (New Philadelphia, Ohio) 1869-1911, 1908-08-27

mas ioQ man nun ba3u fagen2!
Gs miro berihtet, Dab gbicagoer Sc
5elIf9aftsbamen in bDhitem @rabe
aufgehraht finb iiber biefe lG1terli=
den Meuberungen eines gbicaaper
profeKors, un6 Das iann man germ
elauben; es lit 10 natiirlih, oab es
ielbitperitdnolih 1T. Die Damen be-
baupten, feline @hiloeruns lei bur1=
aug unO in ieOen palnfte falfd5, 10
tttpas gebe es aar nidt, ltn6 lie ipiirz
ben IN ibren observation-disclosures
lungen fein Bud atrpfliiden, Bis
nidts bapon iibrig bleibe. Der Mnz
fang tpurbe fhDit oemadt. Cine be-
fannie @e}eu1naftsoame er!lGrte eli
mem 9erihteritatter eegeniiber u. a.:
,Die per1ffentlihten Mus3iige fhtiz
nen ans Ser Se0er zines perbitterten
alien Mednnes 81 fomnen, ber rlieS
mails fit ienldn6 Mnotrs eiren @e<
banten bate, nls fiir ith feTbit. So
tpette, II fpiirbe feint 3ebn Gents
oiisaeten, einem MGomen. benz III
ben 6pf n1hte, Elm Wergniigen aii
bereiten. Die Ginn1hntei aus benz
Berfuufe isines 1unes fonten ben
siJnaokit itIGnnkJl Bddkaor GirlS)
abefipieftn iptrben. ~ CLAUDE aber.
uod ieiasn NkuBtrnn8ell 81 urtttfsI
The Wahpeton times. [volume] (Wahpeton, Richland County, Dakota [N.D.]) 1879-1919, 1908-07-30

sides of the river will have t.
get interested in the matte,
and get your petitions arounc
and get them around quick
that's the way to do it.-Fair.
mount News.
Did you cay he was a repre-.
sentative of the people? Nov
"Clay" you ought to know
better than that, you remembe,
the "joker" and also the whea,
inspection bluff, that died it,
the Committees hands while
he was in Richland County
picking delegates to attend the
State Convention. You can,
make us believe that he is uI
in the northern part of the
state looking after the irriga'
ton prospect 1t is more likely
that he is looking after jim
Hills interests and politics
The Wahpeton times. [volume] (Wahpeton, Richland County, Dakota [N.D.]) 1879-1919, 1908-07-30

raised 1871 per cent, and I have
figured out that my house
could cost less, by purchasing
lumber at the present high
prices and hereby offer my
dwelling house for sale to the
county commissioners at the
price fixed by them, aud will
haul lumber from Walcott and
erect a new dwelling as soon
as the commissioners have
closed the purchase, and q
number of others will do the
same out here. Our mac! inery
Is and 20 years old, hardly
hanging together will sell all
mine to the county bosrd and
get new ones and deposit the
balance of money in the banks.
The law says that assessors
in the state of North Dakota
shall assess personal property
at their real value, which may
be $l25.OO to $4,000 for a good
work horse, $500 to $500 for
a mich cow. The commits
sioners meet once a year and
fixes the value of a horse at
$500, instead of $4,000 and a
COW at $500 or $500 instead
of $500, where in the law are
they authorized to do that?
And if property is assessed in
it's real value. why shall it be
raised or lowered. 1 should
think the assessors and town
board know more about this
property and it's value than
the county board.
The Wahpeton times. [volume] (Wahpeton, Richland County, Dakota [N.D.]) 1879-1919, 1908-07-30

Mr.. Roosevelt called Harri
man an undesirable citizen
after they had their falling out.
But Hartman evidently did
not look undesirable to Mr..
Taft when he selected Sheldon
as Treasurer of the national
committee at the request of
Harriman's "right-hand man."
Cromwell. Itseems to be clear
either that Roosevelt has
changed his policies or Taft
does not approve them. At
any rate it is beyond question
that Taft does not stand for
what the people have under
stood to be Roosevelt's policies.
The platform made by his con-
vention and his present close
alliance with the Interests"
are ample proof of this fact.
The Wahpeton times. [volume] (Wahpeton, Richland County, Dakota [N.D.]) 1879-1919, 1908-07-30
Wyndmere.

@R@ 1[919Ill1I3I9 2lly1J 9jG9I@I@I@!1@I9l1S
w. J. Wilson and family of
Glenwood, Mimi, passed thru
here on their way to Cakes,
Tuesday.
John Dakin stopped between
trains, Monday, on his way to
Alexandria, MINI, where he
expects to buy store fixtures.
Mrs. H. Jones and daughter,
Ruth, of St. Paul are visiting
Mrs. Jones sister, Mrs. NJ. ].
Sergeant. az
Mrs. NJ. Anderson and
daughter, Maud, arrived Sat-
urday, from Fowler, Ind. They
expect to spend the summer
with Mrs. Anderson's sister,
Mrs. ]. Hanson.
Ida Daley and Emma Mon
gold of Linn Grove, Iowa,
spent few days at the home
of Mrs. O. Tidemanson.
The Misses Neal Duffy and
Ruth Jones spent a few days
in Hankinson, the guests of
Mrs. G. Baker.
Mrs. Martin Scramstad is
spending few weeks at
Clitherall, Mimi, the guest of
Mrs. ]. H. Hart.
Mrs. G. o. Haugen and son,
Orrin, and Miss Hazel Doughty
spent Sunday in Lidgerwood.
Miss Ethel Sergeant left
Monday night for an extended
visit with relatives at North
field, Mimi.
Mrs. G. NJ. Ford and children
left Monday evening for
Southern Minnesota, where
she will visit her folks.
The Wahpeton times. [volume] (Wahpeton, Richland County, Dakota [N.D.]) 1879-1919, 1908-07-30
We notice by the Williston
Graphic that Senator p. 7. Nc

We notice by the Williston
Graphic that Senator p. J. Nc
Cumber has been out there
looking over the irrigation pro-
ject. The senator is deeply
interested in that kind of work,
but we think it is hardly worth
the while to 90 400 or 500 miles
to get interested in such
matters, when within 20 miles
of his home town we can show
him thousands of acres of the
finest land in the country that
needs such attention. We
refer to the dredging of the
Bois de Sioux River, with 20
miles dredging which would
be sufficient and at a cost not
exceeding $4,000 or $4,000
would put thousand of acres
in use. Mr.. McCumber is the
repre- sentative of the people
and if his attention (which we
understand has done) called to
this subject and explained the
necessity of having the Bois de
Sioux dredged, he would sure
~ do what he could to bring it
The farmers on both
The Wahpeton times. [volume] (Wahpeton, Richland County, Dakota [N.D.]) 1879-1919, 1908-07-30
Sheyenne Tips.


Olaf Hagen furnished the
music at a dance in Helendale
on the 25th.
Miss Bollette T. Hagen re-
turned from Valley City, last
week, after a two years alb
sence.
Yons Carr visited with liver
Marken and family of Barrie
on the 26th, and took a picture
of his large residence. 81:
Mrs. Maria NJ. Brimon was
pleasantly surprised by people
from Helendale, Barrie, Shey.
enne, Viking. Garborg and
Freeman, on the 10Th inst, at
the home of John r. johnson,
her b. other, where she is stay
ing with her family since re-
turning from Canada. Apurse
of about $4,000 was handed her.
About 200 persons were pres.
ent.
We note in the proceedings
of the County Commissioner
that they have raised a lot of
things on our tax list. The
farm building in Sheyenne is
The Wahpeton times. [volume] (Wahpeton, Richland County, Dakota [N.D.]) 1879-1919, 1908-07-30

A Pennsylvania man died
the other day from the effects
of swallowing table knife.
This should be a warning to
the Republican managers to
watch Jacobsen, their candidate
for Governor, whose greatest
claim for election is that "he
eats pie with knife"
The Wahpeton times. [volume] (Wahpeton, Richland County, Dakota [N.D.]) 1879-1919, 1908-07-30

In Southern Virginia the
tariff on peanuts is the issue
in the Second Congressional
district. One of the candidates
is advocating an increase of
the tax to 2 cents a pound, the
present tax being one half cent
pound. This can surely be
called peanut politics.
The Wahpeton times. [volume] (Wahpeton, Richland County, Dakota [N.D.]) 1879-1919, 1908-07-30
ADVICE TO REPUBLICANS,

That eminent Wall Street
banker, Mr.. Sheldon, who by
the grace of Candidate Taft
was made treasurer of the Re-
publican National Committee,
is said to be having great sue
cess in raising campaign
Doodle. 1t is understood that
Mr.. Sheldon does not stir from
The Wahpeton times. [volume] (Wahpeton, Richland County, Dakota [N.D.]) 1879-1919, 1908-07-30

All at sea in Ohio the head.
lines say. But Mr.. Vorys de.
clares the Republicans are
cemented and determined to
elect the ticket by one hundred
thousand majority. But how
about Foraker aud the colored
brethren, and the Labor vote?
The Wahpeton times. [volume] (Wahpeton, Richland County, Dakota [N.D.]) 1879-1919, 1908-07-30

his Office at No. 2 Wall Street,
out just sends word to the
Trust and Corporation
managers that they are ex-
pected to call or send their
check for a ere O a a b | e
amount. These contributions
ire for what Mr.. Sheldon calls
the Legitimate campaign fund
of $3.00O,O0O". Whether Mr..
Hartman is to undertake the
collection of the "boodle fund"
as he did in 1904, at the request
of President Roosevelt, is yet
uncertain, but probably acme
one residing outside of the
State of New York will be
selected to collect this extra
campaign fund, so that the
publicity law of that State
will not apply.
Since Candidate Taft has
been driven to the necessity of
declaring that no contributions
from Trusts will be accepted,
there is great desire to know
whether Mr.. Sheldon will re-
turn those contributions from
the Trusts he has already re-
ceived. There is an evident
feeling abroad that all this
fuss about Publicity after cleo
ton and the refusal of Trust
contributions is Republi IAN
fake. 49,
The Wahpeton times. [volume] (Wahpeton, Richland County, Dakota [N.D.]) 1879-1919, 1908-07-30

There is no getting away
from the fact that the Repub-
Gcan politicians can evade
publicity of campaign contribu-
tions il they want to and no
one doubts they will want to.
The Wahpeton times. [volume] (Wahpeton, Richland County, Dakota [N.D.]) 1879-1919, 1908-07-30

Mr.. Bryan has very effectual-
ly spoiled Mr.. Taft's "after
election" Publicity. The only
thing left for Taft to do is tc
order the publication of all
contributions Immediately up
on receipt.
The Wahpeton times. [volume] (Wahpeton, Richland County, Dakota [N.D.]) 1879-1919, 1908-07-30

One of the candidates for the
Republican nomination for
Vice President is ill from eat
ing lobster. All the Repub-
lican candidates will be sick
from eating crow next Nov
ember.
The Wahpeton times. [volume] (Wahpeton, Richland County, Dakota [N.D.]) 1879-1919, 1908-07-30
REPUBLICAN,
EXTRAVAGANZA,

y
is:paying out nearly one million
a day more than it is receiving.
that is the deficit for the first
II days of July was $16,157,6l8.
The last session of Congress
appropriated the enormous
sum of 81 ,OO8, 1871, 54356 for the
fiscal year beginning July 1,
1908. and the session of Con
gress beginning next December
may be expected to appropriate
as much for the fiscal year be-
ginning July 1, 1909. That
would give our present Re-
publican Congress the unique
record of being a two billion
dollar Congress. Every dollar
the government expends is
paid in some way by the peo-
pie, and voters should remem-
Der that this year they will
pay SIP in taxes for each mem
Der of their families-a total
tax of about $50 for each
average family of FIVE persons.
During the last four years of
Republican extravaganza there
has been appropriated $685.
100000 or $33, 300, 600 more than
the vast expenditures during
four years of civil war, so that
during that period each head
of a family has paid in nation
taxes over 5000 and what has
he got for it?
Under Republican policies
the tax paid by the poor man
is as great as the tax paid by
the rich man. In fact, in some
cases the tax. paid by the poor
man is greater. For instance,
when Mr.. Rockefeller or any
other rich man, buys flannel
for underwear valued above 20
cents per pound, he pays a
tariff tax of $50 per cent, but
when poor man buys a
cheaper grade of flannel for
his underwear, valued at not
more than 40 cents per pound,
he pays a tariff tax of $143.67
per cent. These figures are
the actual duties paid on
"flannel for underwear" as
officially reported by the
government for the year 1907.
AS the present Republican
Congress refused to consider
any revision of this unequal
tax, or the many other like
cases which the present tariff
law imposes, the high rate of
tariff taxes on flannels and
everything else that is in
cluded in the tariff law still
continues.
Yet many business men,
farmers and those who have to
rely upon wages still vote the
Republican ticket, which is
virtually to endorse the Re-
publican policy of taxing those
with small incomes more than
those with large incomes.
Surely it is time for Retrench.
ment or refor m, and experience
shows that neither can be ex-
pected from Reps bile n
politicians.
AnVTHE m pCDTTpT TnAKIo
The Wahpeton times. [volume] (Wahpeton, Richland County, Dakota [N.D.]) 1879-1919, 1908-07-30

This is the silly season in
politics, and the wise man will
only believe What appears
reasonable and appeals to his
common sense.
The Wahpeton times. [volume] (Wahpeton, Richland County, Dakota [N.D.]) 1879-1919, 1908-07-30

For sale-Good $50 go cart
auto wheels, good as new, goes
cheap. Call at Times office.
Daily capital journal. (Salem, Oregon) 1903-1919, 1908-09-26

'ments with the wood, and now re-
ports that for mining purposes the
acacia is as good or better than the
pine and cedar varieties now being
imported from Japan. The demands
OF the company are growing from
year to year and are now 7O6.2SO
cubic feet per annum.
With the satisfactory resultJ of
,hese te't' the German governm ent
las decided TO go heavily into the
acacias also have many other good
are large tracts OF land apparently
worthless or anything else. The
lcaeits al 0 have maay Other good
loint7, Unlike the pine. they ore
not subject 10 disease or ravages nv
insects. Furthermore. the ert p
'ost OF production Is covered by Tho
lale OF refuse twlgs. etc, to the -.
ives for frewood. while the mining
'ompary ha agreed TO take all tim
ler on red at s per 35,314 cubic
'eet.--Con ular Report.
Daily capital journal. (Salem, Oregon) 1903-1919, 1908-09-26
tRiTisH PFEps AND
HRITISH SnCIAIISAI

Consfrya Eng'ishmen will wei.
ome a. heelthy sign the action of
Ne house, o. lords In radically
lmendi lG The old age pen ions bin
passed by the house OF commons. Tho
mea ure. was concession BY the
lberal government 10 the growing
'rirt OF British socialism. and It's
provisions impoe very serious
bu"d upon the British taxpayer
Reing = money measure, Involving
resd iustmeat' OF taxes aud a dis.
-tbu''0n of fund. II was supposed
nat fhe hosise of lords would con
FORM With custom and either mas on
'epeet u, the privilege OF amending
'aeh b Is having been so long hels
n allowance ln the upper chamber
hat tie exercise of Il In this In
stance was rewarded as imDossible
Lord Ian downe. the unionlst leade-
Daily capital journal. (Salem, Oregon) 1903-1919, 1908-09-26

N the house OF lord. upset ealen
lations by forcing series OF amend,
ments. of which the most important
submitted by Lord Croemr. limits the
operation OF the bin to period OF
seven years.
There is little doubt that the house
OF commons will repeet the amend.
ments and return the BIZ for nas-ase
IN Us original orm. There Is also
little doubt that the opposition vii
be revived In che house OF lords. with
ne ultimate defat of the bn, as a
pfoDabe consequence. This wou'd
turther widen the breach between the
Two h0ises OF parliament and AFFORD
ne liberals another issue upon which
o bid for sOeiali-t support at the
next general election. The scheme
OF state pensions for the aged is so
hahsm In It's most pronounced form.
but u Is 'oeialism to which the pes.
eht liberal ministry 4 unequiyocany
pledged, The only check upon its
appleatlon is the house OF lords and
ne english conservatives will doubt
less pray that the lords will stana
nrmly 10 their guns and force the
mlhlstry TO submit the pen ion no.
10y 70 the Judgment OF the kingdom
We Suspect. however. that upon such
An Issue the popular verdict wouId
~ wtth the government and aga INST
ne ,oFus' The prospect OF free feed
y tne public crib should make an
irresistible appeal.-Brooklyn Eagle.
Daily capital journal. (Salem, Oregon) 1903-1919, 1908-09-26
CURE OF UNEMPLOYMENT
QUESTION HARD TO eoIyl,

bound up with this problem Is an
other challenge TO organizatlon-th,
'ure Tor unemDloyment. Figure ar,
'egular'y published after R-eo
strike or lockout IN show the amnz
ng sfiIls lost 20 both sides through
he stoDpage.
Whn' colossal s'mt ere. similar,
ost during har' '''~ss, when hmm.
treds Of factory bei,or ore coIi and
ems OF thousands OF wortman vai.
ly seef employment. To the abis
lrRanIzers OF lndmstrlal combIna.
ion the Wastes OF. duplicate plants,
Y ant'1uated fae'or'es running ON
art tine. ent Of superfuous CON
nerclni STAINS. are all abhorrent
Bu, there organizers seem not n
"eallye' the stupendons wastes OF .un.
Employment. The statesman f.. vel
10 come who will make the natior
Honsciou' OF the UNPARALLELED loss
involved when Coxey a"m'es are re-
'rlited. and who viii then enlist IN.
'blest citizens IN oreanzing 10 I'm
sure stead 'nes In Industry and EN-
1lovment, Collectively we are con
"c'e' y stunlditv until that organ
zatlon Is perfected. II Is an indict
neat ~ our ability To control on
fe'rs when double hifts one wear
are followed by shutdowns tho nex
yea; whe" feverish haste TO mn ar.
'fr 's succeeded by anxious eagerness
"acnre orders. aud when the
rnwfa who come 10 our ghores at
rPeted by the smiles OF Drosnerlty
Y" cast adrft IS h0bOes In .adyers.
IVY. Organization IN nart OF the
AmsricaH Rc"ented creed, pnd the ma.
ION viii need TO go great length In |
he nraeiiee OF that creed before thel
'oeial machinery Is running smooth,
". 80 Y
A further principle be ides organ.
zaiion, a pripciple equally 'mportan,
or the fitrre. Is discernihle In to-
that Is going forward
When Mr., Rockefeller gives ss2
100 600 ~ one slime. for the lmD~ovs.
nent ~ eancati0n, when A.drew
'arnegie lightheertedlys tosses Ten
nlllon 10 college faculties. ana
men lesser ( IT'S, Involving a. great
aerlfiee and good will on the Dart
ne donots, are reported almos.
al'N, y Is clear that. either with
1h consciousness or without clear
lrmnlatioh potent ideal Is work
lg "a our 'ociety, Croe sus Il nriyi.
'ged TO eNoress hy golden gifts he
ones which many vaguely feel -
'hn Martin In the Atlantic.
Daily capital journal. (Salem, Oregon) 1903-1919, 1908-09-26
THE MANUFACTURES OF
CHIP HATS IN rrArv


The manufacture of chin bats ana
plaits Is very ancient one and char
acteristic of the province of Modem
italy, having been introduced at Car
pi at the beginning of the sixteenth
century by Nicolo Blonde, its inyen.
tor. -
The chip is made through n ape-
cial process from a willow tree grown
on the banks of the Pc. During sew
eral years past the manufacture OF
chip plaits has spread into many
other communes of the proyin, On
such as Regg o-Emilia. Bologna and
Ferrara. without detriment to the
commune OF Carpi, the principal cet,-
ter Of the trade. The expectation of
this peculiar prodmct is made 10 ali
the markets OF Europe. America
East Indies and Australia but prYn,
cipally TO New York, Paris, London.
Berlin. Brussels and Vienna.
The industry ln the province of
Modena alone occupies more than
$4,000 hands, females predominant
ing Owing 10 its pecuIIarlty n Is
liable, more than any other indus
try. TO periods of business activity
and OF stagnation, In accordance with
;.
The annual production o. Is esti-
mated at 10,OO0,000 to $4,000, 900
italian lire, equal To $1,93O.UOO 10
s2,Ss5, 900. During the past three
years both the production and the
expectation OF chip hats and plaits
mas steadily increased. The yearly
exports from the commune of Carpi.
which few years ago was calculated
az s,OOO,00O to 100000 lire. equal
10 sbIs,OOO to s772 900, has In.
crea ed to 100000 lire, equal to
s2,Sgb,O 900, During the fiscal year
ended June 30, 1907. the declared
value from Bologna to the United
States was s357,996.
Much has been contributed to the
fortunate growth of the historical in. |
dustry through the improvements
erected by a new 100000 stock
company, which has built at CarpI, a |
new plant with perfected machln. nv
based upon the latest chemical dis
coveries.
Nowadayg chip hats aud plaits are
VIII tened and dyed on the premises
while In the past they were exported
10 and reimported from Germany
and England to undergo this process.
rhus the bleached and dyed goods
ire directly shipped from the place
" production TO foreign markets.
straw hats and braids are also sx-
en- ive'y manufactured in the com
nune OF Formiglne Modena, whore
ne average annual production Is
pout 100000 pieces of braids
neasurlng from 40 tC 80 yards each
esides 10000 straw hats. ,.
Daily capital journal. (Salem, Oregon) 1903-1919, 1908-09-26
BIGGEST OF EDITORS
TALKS ON ADVERTISING

local editor. who Is moral police
man, using publicity as his club.
III you kill the local editor b,
neglectlng his advertising columns
YOU revive his locality and the coun.
Try NJ large Of the mort important
feature OF public defense and good
government. You harm the com
munity, n yon would harm the farm
ers N You went systematically 10
death. 't'f
The local editors are the watch
dogs OF the local neighborhood. and
In addition To that they are the renl
defenders OF the public, they do, a
work that handful, az metropolitan
newspapers cannot pretend TO do.
Fortunately. they give, you a good
return. the best return for You adj.
vertlslng investment when You ad-
yerii'e With them wisely, aud they
VIII grow In power and pro .perify
WITH the growth OF Intelligent adj
vertlsing. "a.
l would say TO the writer OF ade
yertisements. as | would say 10
reporter. or young editorial wr'ter,I
that the most important thing of allI
IN simplicity In language, distinct utf|
teranee OF each thought, Perfec, IN
distinct separation OF each Thought
from each other thought. 90 avoid
confusion. and above ali things cul.
'ivate a 'tyle ca lly read. Eyer
will.
Certain formulas, I think hold
good IN the advertising neid as n.
other helds OF human eaort. The |
value of an dvertsement depends !
h's' unon the nnwher O pconle 4,
reaches. second upon their willing |
ness aud comfort IN reRding Il. anl |
hlri unpn the ability of tho readers
% buy The goods ADVERT sd
II + Important for the ADVERTISE |
"a avoid duplicating his advertise.
'hent. Much money Is wasted In thai
way, A man goes into big city aud
In half a dozen or more
u the newspapers OF that city. One
nan buys three or four qewspapers
md takes them all home; only ono
mt OF the three or four Is, ready hy
he woman IN the house,
d The adyertiling done In the other,
! duplicated or wasted, money
brown away.