davidaulloa/AmericanStories huggingface dataset:
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1908-08-15
The Abe and XYzof
ADVERTISING
A SERIES OF TEN TALKS ON ADVERTISING NJ
by Seymour Eaton Of Philadelphia lNOs


The man who succeeds must fill his job so full
that he buges out a little at the top; where people
him. The successful store must do the same
thing only in a different way.
The goods must be hand; the prices must be
right the service must be commendable; the trading
must be square; the kind of square that has four
equal sides and four right angles.
Every successful store has its trademark whether
the merchant knows not It's advertising and its
service created a public sentiment in its favor
which neither fire time obliter-
ate. Nine times out of ten this trademark is the
stores biggest asset.
Much of the ordinary store advertising is hand
mouth of business; effort to make tomor-
rows sales equal to today's yesterdays; and this
is just true of the department of the small
shop. The advertisement appe in the morning
and the merchant figures the results in the
evening 1t is true that the bargain advertisement
of today is of little if any, next week 1t is for
gotten In twentyfour hours; but if the store makes
feature of genuine bargains then each bargain sale
helps TO advertise the bargain department. The
advertising ought TO be done in such way as to
permanently advertise the department well to
emphasize the bargains of the day.
Don't 60 at it if you advertising
auction sale. AS said outset your is the
seed soil; advertising the rain and the
sunshine. inexperienced advertisers dig up the seed
every evening to if it is growing; pull up the
young plant by the because it didn't bear fruit
flowers the hrSt week
1t is safe to say that not more than one-third of
the people looking for bargains; the other two
thirds looking for quality and style The very fact
that the goods offered at bargain prices leaves the
impression that there is something wrong with the
quality that the style is season behind. Good
advertising should enable merchant TO sell $40 coats
SIS instead of SIS S12 so; in other words
it should create confidence rather than doubt AS in
stocks and bonds the securities quoted above par
always desirable in the thought of the investing
liz than fhoSo toto af
Advertising is tremendous force which In action
Contradics all mechanical laws. The circumference
and speed and working power increase, while the
motor remains the
Make your advertising continuous This is the
first great secret of success. Copy and medium and
circulation all subordinate to keeping everasngy
at it.
1a1vmouat%@
by T-BunsCs
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1908-08-15

The question is still unanswered:
What is the board of public works go
Ing to do about it?
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1908-08-15
Shall the People RuIei

This Is the question which Mr.. Bry-
an makes paramount in his accept
ance speech. He makes strong pre-
sentation of facts going to show that
under republican administrations
they nave not and cannot have the
voice and influence in public affairs
which is theirs by right and of which
they are deprived by hostile Iegisia-
ton and corrupt combinations. The
speech will make a fine campaign
document and have a good eject on
those who may be wavering as be
tween the two great parties The
democratic party is the party of the
people, while past and present events
go to show that the republican party
is the reverse Montsomery Adver-
tiSer.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1908-08-15

Alternative ChOices-.'YoU never
call anybody A liar, Colonel No, "
said the gentleman of the old school.
I'D rather be polite than TO be pres
ident W. shington Herald
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1908-08-15

Governor Conner issued a procIama
ton and all has been quiet in the
Alabama mining district ever since.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1908-08-15

The convict lease system in Geor
Iia is as good as dead and the system
in Florida is not feeling very well.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1908-08-15
Political Announcement.
FOR SHERIFF.

FOR SHERIFF.
hereby announce myself as candidate
for the Office Of Sheriff Of Escambia Coun-
ty, independently. in the general election
to be held in November. and solicit the
votes Of all voters in this county
CAPT FRANK A BOGHTCH.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1908-08-15
NEWS AND VIEWS
BY STATE PRESS
Wide Range for Choice.

Wide Range for Choice.
Mr.. J. e. PheIps-Stokes, the New
York millionaire, has been nominaIed
for the New York assembly by the So
cialists- II he accepts the nomination
his wife viii take the stump for him.
She is a brilliant and gifted woman,
and is said to be a most effective
speaker. There are all sorts of pol
buttons and take your chaice.--Orala
Banner.
AIIigators the cattIemens' Friends.
Wonders viii never ceasei At this
late day, after thousands of Florida
alligatoTs have been slaughtered for
their hides, it has been found that
they are the best friends of the cat
tlemen. On this subject The Manatee
River Journal says: -StOckmen in
many OF the southern counties of
Florida say that they will ask for the
passage of a law at the next session
of the legislature, protecting the ALI
gator from slaughter They claim,
and We think with reason, that in the
days when the alligator was numer-
Gus in the range, that they kept holes
or caves dug out in the ponds which
always, even in the very fryeSt seas
OnS. afforded water for cattle. Also
that the stock range is being ruined
by the constant burning of the marsh
es and woods by fires set out by ALI
gator hunters who have no interest in
cattle, and many of them little inter-
est in the general welfare of the cOUn-
ty--VOlusia County Record.
Audubon County journal. (Exira, Iowa) 1884-1993, 1908-11-12
Easily Cooked Dinner.

Take two gallon butter jar, one
that is as wide as it is high Wash
the roast, season to taste, place into
the jar dry" with no water what
ever. Have good cover, weighted
heavily, 10 keep the steam in. Place
the jar Oh an asbestos mat over a
slow coal fire or gas burner at $50
a. m without second thought about
your roast until noon, and you will
find it beautifully done. The gravy
juice is golden brown and ready for
thickening while the potatoes are boil
ing.
No gravies compare in flavor and
smoothness to this kind. Even the
cheapest cuts of meats become tender
and delicious with this treatment and
the process needs no watching" or
Blasting" at any time
The estimates for cooking are as
follows: Beef 30 to 40 minutes; pork,
20 to 80; lamb, 20 to %, chicken, 80
to So; tame duck, 40 to go; wild duck,
so to 40
Audubon County journal. (Exira, Iowa) 1884-1993, 1908-11-12
HAT BROKE UP THE CONCERT.
Remarkable Headgear Responsible for
Spelling Performance.

A story has reached this country Of
a hat which spoiled an afternoon per-
Torrance at small French play
house. 1t appears that in the absence
of an orchestra lady presided over
the piano She was neither young,
pretty nor talented, and not wishing
to pass unnoticed conceived the idea
of wearing hat that would attract
the attention of the audience.
In this she was successful. The hat
looked like good-sized umbrella COW
cred with flowers, ribbons and birds.
AS the lady took her seat the surprise
it caused hushed the audience into
silence; when, however, the pianist
struck the first notes and the flowers,
ribbons and birds began mad dance,
the storm broke loose and the laughter
at last grew SO terrific that the curtain
was lowered to give the spectators an
opportunity of regaining their compos-
ure. They never regained it, the per-
Torrance was spoiled and the authors
are suing the director for damages
Millinery Trade Review
Audubon County journal. (Exira, Iowa) 1884-1993, 1908-11-12
APPETITE AND THE EMOTIONS.
Why Shouldn't One Eat, Even if Very
Happy or Very Sad?

The following really happened on
board a pleasure steamer in the
Kyles of Butte. a young honeymoon
couple were sitting side by side, gaz-
ing on the lovely scenery around
them.
Isn't it heavenly, George" she
murmured. II feel thrills all over
me-"
Then without a pause, as If still
carried away by the inspiration of the
moment: Dearest if there are any
left, think would like chocolate"
No good reason exists why spiritual
emotions should not make one
hungry. The bride who demanded
sweets was wiser than a girl who once
remained starving and inconsolable in
her room after the departure of her
lover for India
At last an amateur Hebe ventured
upstairs with a cup of coffee and a
plate of toast. Yielding to persuasion.
the afflicted maiden was induced to
eat and drink, and began to look some
what less detected.
II believe l was dying for some
thing all the time" she finally con-
fessed; "but l was afraid to ask, lest
people would believe me to be less
unhappy than l really am."-Black
and White
Audubon County journal. (Exira, Iowa) 1884-1993, 1908-11-12
sHREwD SCHEME OF MOTHER.
No Roseate Postcard Without Its
Thorn of Suggestion.

Harold's mother-well call him
Harold-went abroad a month ago,
leaving Harold under the somewhat
unsubstantial control of his elder sis
ters
In spite of the itemized directions
with which even unto the moment of
final leavetaking she had not ceased
to lombard him, Harold's mother
was far from sure that her efforts
would have any lasting effect.
Her voyage was more or less dis
turbed by these doubts, but before she
landed on the other side she had de-
termined on a course of action. Like
all small boys, Harold is most covet-
Gus of picture postcards and had
looked forward to a harvest from his
mothers trip.
He got it.
Every day she sent at least one
card. And, whatever else it bore in
the way Of inscription, there was not
ore which failed Of this Introduction:
Just as soon as you get this go and
brush your teeth"
Audubon County journal. (Exira, Iowa) 1884-1993, 1908-11-12
A Cure for Rheumatism.

Capt Dibble, who lives on a farm
near this place, is in his ninety-sixth
year, and says he never had a rheu-
of any other kind of sickness. He ac-
counts for this by having sailed so
years on the salt seas. He says salt
renders you immune from rheumatism,
as we'll as other ills to which the
body is heir. The captain drinks
freely of salt water and sprinkles salt
in his bed every night. He is a we'll
preserved man, and although near the
100 milestone, gets around as we'll as
the average man Of SO or 60.-Rolla
Sharpshooter.
Audubon County journal. (Exira, Iowa) 1884-1993, 1908-11-12
A Sea Story.

"Of all my sea experiences, said
the captain, this was the strangest"
The ladies at the handsome cap
tain's table said hush to one another,
turned to the rudy mariner with lis
tening smiles.
I'VE were carrying" he said. "a lot
of troop horses. A dreadful storm over
took us, and for two days we wallowed
In the trough of heavy sea. Finally
1T was decided that, to tighten the
ship, the horses must go overheard.
They went overheard in the morn
ing AS soon as they saw that they
We're abandoned they turned and be-
gan to swim bravely after US. Bravely
desperately they swan. They followed
us for miles and miles. / can still see
them, long line, their necks arched,
pushing heroically through the heavy
sea.
"They sank, poor brutes, one by
one"
The captain smiled sadly.
"And | still seem to have" he said,
"all those deaths on my conscience"
Audubon County journal. (Exira, Iowa) 1884-1993, 1908-11-12
Proxy PiIqrims.

There are men who make their liv-
ing by being pilgrims-by performing.
over and over again, the difficult pill
grimage to Mecca. These wanderers
are called proxy pilgrims.
No Mahometan no matter how good
his life, can be sure of going to
heaven unless he makes the long pill
grimage. But the long pilgrimage
takes time and money. Hence a priest
discovered that it could equally well
be made by proxy. And now from
Constantinople, from Cairo, from
Jeddah the caravans to Mecca are
mostly made up of proxies. A pill
grim can proxy for more than one per-
son-for a dozen if he likes. A cara
van of 1000 persons may actually rep
resent-by proxy-50,0 900 devout pill.
grims.
Audubon County journal. (Exira, Iowa) 1884-1993, 1908-11-12
seaquIIs of Auchmithle.

In the fishing village of Auchmithie
you may frequently witness seagulls
flying into the houses of the fisher
men and partaking of food from their
hands. One of these sea birds was in
the habit of staying in fishermans
house all the year round except at
the breeding season, when 1t left.
About fortnight ago, while the gull
was away, the fisherman removed his
home some three and half miles
from the former place.
phe fisherman never expected to see
his old friend the gull again. 1t was
therefore, much to his establishment
that he beheld on recent. Sunday
the sea bird come walking into his
new residence with stately steps to
resume his old familiarities and house
hold ways.
Audubon County journal. (Exira, Iowa) 1884-1993, 1908-11-12
FRUIT OR DESSERT
PEAR is DELICIOUS NO MATTER
HOW SERVED.
AS Preserves They Are One of the
Most Popular of Winter Del'ca-
cies-shortcake Good for
Lovers of Pastry.

Bartlett pear time is at hand. The
pear an naturel is best and it should
not be too ripe or soft, but firm and
yet mellow and rich in honeyed quail
tics. OF pears the Bartlett is the
queen. The sweet little duchesse pears
are just the fruit for nice breakfast
tidbit, and then there are new pears OF
strange names which the fruiterers
recommend. AS for the hard fall
pears, their salvation lies in being
baked, and stewed.
Pear preserves are delicacy not
to be despised in winter, and picked
pears with spices are one of the stand
bys for company occasions. Canned
pears are not at all hard to make, are
truly far better than anyone can buy
and much cheaper in the long run.
Remarks have been made regarding
the unhealthtulncss of pears, and on
this score let it be said that pears are
more sinned against than SHINING. II
pears are allowed to ripen to q certain
stage on the tree, are picked and eat
en- when one is not overtired, there is
blessing in the juices and delight in
the flavor. But il pears are picked
green and ripen unnaturally Off the
tree, become lumpy and hard in spots,
soft in others, and a tired hot per-
son bolts them unmasticated, who
wonders at a rebellious ache!
The Delfneator gives four ways of
using pears. OF these pear shortcake
Will make the strongest appeal to low
ers of pastry. Stew the pears with
plenty of sugar and spice, and little
orange or lemon juice, to bring out the
flavor, When cooked very tender,
press through a colander, add such
additional seasoning as may seem nee
essary, and spread the sauce literally
over some old-fashioned shortcake
crust To make the latter, take two
cupfuls of flour, teaspoonful of lard
and sufficient sweet milk to make the
til the crust is brown and crisp; then
split it through the center, butter it
generously, and cover with the fruit.
Baked stuffed pears is another dish
that invariably meets with favorable
reception. For this purpose only the
larger pears should be selected Peel
and core them, and stuff the centers
with a paste composed of dates, figs
and chopped nut meats. Bake them
until they are tender, keeping just
enough water in the pan to make 1T
Impossible for them to burn. Serve
with sweetened whipped cream.
Pears make quite as good dumplings
as apples, when covered with bis
cult crust and baked, or they may be
served as fritters by being dipped in
batter and fried in deep fat.
Pear charlotte may be made with
cooking pears. Peel, core and mince
six large pears and cook them with a
teacupfu of powdered sugar and the
pee! of half lemon, but with as little
water as possible. AS soon as the
moisture has been reduced, but be-
fore there has been time for the fruit
to dissolve, move the pan farther from
the fire, extract the lemon peel, add
marmalade and cool. Line a buttered
charlotte mold with paste, fill with the
pear and apricot mixture, affiX the top
crust, and bake for about 80 minutes,
or until Drowned in a hot oven. Serve
with a sauce favored with apricot
| Jam
Audubon County journal. (Exira, Iowa) 1884-1993, 1908-11-12
Made CARLYLE "sheIl Out"

Rev. Thomas Alexander, Presby-
terian minister, long resident in Chel-
sea and we'll known as brother Scot,
was most anxious to know Carlyle, but
had no opportunity of getting an in
PRODUCTION to him. One day in the
Kings road he saw Carlyle coming in
his direction and took advantage Of
the opportunity by going up to the
sage and saying: Thomas Carlyle,
believer" Carlyle's reply was: Tom
Alexander l know" They became
good friends, and later Mr.. Alexander
wrote to Carlyle for a subscription to-
ward school building fund, and Car
lyle wrote back refusal in doggerel,
whereupon Mr. Alexander replied that
If he did not send him G5 $3.50 he
would sell his poetry to collector or
publish it. The G5 was at once
Forthcoming.
Audubon County journal. (Exira, Iowa) 1884-1993, 1908-11-12
QUEER ENGLISH MILK WAGONS.
Gorgeous Floats with Brass churns
and Ben Hur Drivers.

In English towns, Canadian visitor
declares in the Queen, the foreigner
runs out to the pavement just to see
that glorious chariot called milk
float go by-that gay bit of two
wheeled thing, white and yellow, white
and blue, or red, white and blue, with
the shining brass churn erect at the
side, the reins coming over the shin
ing brass rail in front, the little square
seat inserted at the rear, and the char.
ioteer standing at the back like Ben
Hur and driving as much like that
hero as-in modern town where even
motor cars are unknown-is practical
BILE.
Then the English milkman who
comes on foot, with modern yoke on
his shoulders, and swinging at each
side brass-bound tin pail, in which
is queer little measuring dipper
Who could wish to have milk delivered
IN glass bottles, with a paper-sealed
top when he can have it measured at
his door into his own jug in this
quantity curious fashion? What do
microbes amount to when compared
With the JOY of the medieval.
Audubon County journal. (Exira, Iowa) 1884-1993, 1908-11-12
How is Your Digestion

Mrs. Hary Bowling of No. 22s, sth
Ave, San Francisco, recommends a
remedy for stomach trouble. She says:
"Gratitude for the wonderful effect of
Electric Bitters ia case of acute indi-
gestion, prompts this testimonial
am fully convinced that for stomach
and liver troubles Electric f.itters is
the best remedy on the market today"
This great tonic and alternative medi-
cine invigorates the system, purifies
the blood and is especially helpful in
all forms of female weakness. so at
Doffing's drug store.
Audubon County journal. (Exira, Iowa) 1884-1993, 1908-11-12
Cleaning White Paint.

Hot water and soap give a yellowish
tinge to white paint. To avoid this
make a lather of hot water and mild
pure white soap, and use it after it be-
fit to the paint to go over it again
with perfectly clear water and a
clean cloth, removing any suggestion
of soapiness, as all soap is more or
less yellowing if allowed to remain on
either paint or clothes
Audubon County journal. (Exira, Iowa) 1884-1993, 1908-11-12
Flavor of Canned Goods.

Canned fruits and vegetables should
be removed from their tins or glasses
several hours before using and left in
g large fiat dish where the air can
reach them freely. This is said to do
away with certain. peculiar flavor
or rather to restore the natural flavor
to the canned goods.
Audubon County journal. (Exira, Iowa) 1884-1993, 1908-11-12
Tall Enolish Women.

much the daughters of the gods might
be admired, our modern women left
US no cause to desire anything more
of them in the way of height. AL
ready they are stretched out to a
length which has created the fear
that Englishmen will soon be no.
whore beside their elongated sisters.
London Lady's Pictorial.
Audubon County journal. (Exira, Iowa) 1884-1993, 1908-11-12
Valuable Old Cello.

An old cello, which the owner at
Mount Noorah, Victoria, sent to be
repaired, was found to bear the label
of Nicolo Amati and the date 1924.
There was also found a record of the
instrument having been repaired by
Louis Dandeh of Versailles in 1881 for
Louis XVI.
Audubon County journal. (Exira, Iowa) 1884-1993, 1908-11-12
More Fittlno.

The brass band was serenading the
candidate who, according to the early
returns, had been elected
AS he appeared on his front porch
to acknowledge the compliment a boy
handed him telegram
He opened it and read it.
Boys" he said, raising his hand to
command silence, "oblige me by turn
ing that Hot Time business into Q
1irge.'"
Audubon County journal. (Exira, Iowa) 1884-1993, 1908-11-12
The Elusive Thouaht

A little girl who was trying to tell
friend how absent-minded her grand
father was, said: lie walks around
thinking about nothing, and when he
remembers it he then forgets that
what he thought of was something
entirely different from what he wanted
to remember
Audubon County journal. (Exira, Iowa) 1884-1993, 1908-11-12
SeIf-consciousness.

Next to lack of faith In the
efficacy of what we car do comes
the blighting dread of exposing our
weakness and our littleness to others.
Sad as 1t may be, 1t is yet true that
many worthy souls shrink not only
from their simplest, plainest duties,
but their highest. noblest opportuni-
ties, from the mere dread of being
laughed at.-Jenkin Lloyd Jones.
Audubon County journal. (Exira, Iowa) 1884-1993, 1908-11-12
A Subject for oslerizlnn.

yes, indeed said Miss Oldgirl, in
reciting the story of the family's ter
rible experience with burglars, the
wretches came to my room first and
what do you think? They chloroformed
me in my sleep" 81 guess remarked
the unfeeling listener, they thought
you looked the part
Audubon County journal. (Exira, Iowa) 1884-1993, 1908-11-12
The Mistakes of Nature.

What good are these little red
pieces of meat that hang Down on
aren't pretty, they aren't useful, and
they get dirty when he's eating and
all mussed up if he fights. Natures
awfully foolish, sometimes.
Audubon County journal. (Exira, Iowa) 1884-1993, 1908-11-12
Glove Mendinu.

Use silk or cotton thread as nearly
as possible the color of glove Sew
all around the torn place buttonhole
stitch, not too fine, then put needle
through each stitch on opposite side
and draw together. The glove will
look we'll and torn places will last till
glove is worn out
Audubon County journal. (Exira, Iowa) 1884-1993, 1908-11-12
pelava Are DANGEROUS.

His years exceeded the allotted
three-score and ten, but he was
a capitalist with more dollars than
sense.
"Ah, my GEAR" he murmured to
the fair girl by his side. Il could die
for you
Then let us hurry to the minis
ter's at once" replied the practical
maid. Il don't want you to give the
undertaken job until l have the right
to inherit"
Audubon County journal. (Exira, Iowa) 1884-1993, 1908-11-12
Improving the Mind.

The best way to acquire elegant
English is to study the poets and best
essayists and to memorize idiomatic
and graceful phrases. We may store
the mind with beautiful thoughts as
we store our houses with lovely pic
lures.
Audubon County journal. (Exira, Iowa) 1884-1993, 1908-11-12
Beauty of Sunset Peak,

Sunset peak goes UP like dome
5000 feet and when the sun sets clear
and has entirely disappeared behind
the mountains its reflected light rests
on this topmost peak and transforms
it into minaret of gold-a heavenly
light, indeed.
Audubon County journal. (Exira, Iowa) 1884-1993, 1908-11-12
AIabama,s Lawmakers.

Alabama is the only state in the
union which holds legislative SEES
sion only once in four years. Her
lawmakers and unmakers get 81 day,
and the quadrennial session is limit
ed to SO days.
Audubon County journal. (Exira, Iowa) 1884-1993, 1908-11-12
India SchooIboy Patriots.

The boys of the Kishoregamz school
football team recently refused to play
for a cup on the ground that it was
of foreign manufacture. AS a result
- of the head scholars are expelled.
Calcutta Statesman.
Audubon County journal. (Exira, Iowa) 1884-1993, 1908-11-12
Comfort for Workers.

The Anglo-Saxon races have dis
covered that comfort, high salary
and limited hours of work, make a
more powerful instrument of the
worker.
Audubon County journal. (Exira, Iowa) 1884-1993, 1908-11-12
AntI-FIea Brigade.

See that no harm comes to the lit
tie blackbirds that visit your yards.
They are the sworn enemy to the flea
wherever they can find him.-Ana-
helm (Cal) Plain Dealer.