The Detroit times. [volume] (Detroit, Mich.) 1903-1920, 1908-09-29
SWELL Gowns AND
CLOAKS ARE ON
]. DISPLAY
srwcoMs-sNpIcoTT co.'s An
nuAL OPENING ATTRACTS
rraoNos OF LADlEs-sToaE IS
HANDSOMELY DECORATED.

The annual autumn opening or Tue
H,swcomb- Endicott Co store, wnicn
h.van Tuesday morning, assumed
rrore the form Of a reception than
nusiness enterprise. Early In tue
+ ~.ornine automobiles and car
,ssxes of every description lned
- street IN front of the ESTABLISH
4 ant and throngs of ladies visited the
4 <nutiful show rooms to admire tno
<stty gowns and other articles Oh
raring apparel on view.
W 1Fhe store was handsomely decorat-
ny Schroeder in honor Of the occa-
I'm. At the main entrance 10 the
pre a large panel of maidenhair
rms and pink and white water lines
rmod a centerpiece and the various
ounters and tables were ornamented
51th American beauty roses, palms
rms and potted plants. The windows
nrt unusually attractive, more alton
ZION being given to elegance than
elaborateness. Several gowns, impor'
tations, give an inkling Of what Is 70
be seen In the store.
A department that attracted speciai
attention Is that containing cioakS
Capcs for evening wear predominated,
many being fashioned after the jap
anese style. They come In broadcloth'
satin. crepe de chine and lace. Irish
crochet, and filet being especially
good. Miladi can find here almost any
color to suit her fancy. these capes
coming In blue. rose. rink ann ~Lfte.
81 Any number of handsome imported
gowns for evening wear are displayed.
an attractive one being OF the new
shade resembling what was formerly
called magenta, but now known as Cy'
rano. This gown Is of ottaman silk.
made princess sheath, with tucked net
sleeves, high collar and high ruch'
fngs. A noticeable feature OF the
evening gowns Is that the sleeves, with
barely one or two exceptions, are long.
The day of the short sleeve has gone.
In the suits the materials used are
broadcloths. imported mixtures and
some velvets, while wisteria, peacock
blue, moleskin. burnt mahogany, rasp-
berry, olive green and catawba are
favorites. A fetching suit in wisteria
had the skirt of broadcloth and the
long coat of ottaman silk trimmed with
braid ornaments. Nearly all Of the
/. collars are high.
Black fox will be much favored In
furs, while mink Is still holding Its
own, one mink coat being marked at
5000. White fox is also very good,
as is also pointed fox. In the separ%
ate waists many are constructed or
net and messaline, with Persian bands
as q trimming. These waists come In
myrtle green, wisteria, taupe, Copen-
hagen blue and other dark colorings-i
These waists are nearly all OF the
tailored variety.
= Immease hats. with immense plumes
IRE mnch In vogue. the directoire be-
Ing used both in the large and me-
dunn sizes. Seal brown Is an import
ant part of millinery this season for
z facing the huge hats, while q great
deal Of fur will be used In trimming.
There are many shades of peacock
blue as well as smoke. sapphire and
amethyst Several of the smaller tur-
bans are made of beaver, and many
flowers are used, such as big roses,
the lotus blossom and moon flower.
Plumes, both in the willow variety and
single quill, are used In profusiOn.
throughout the store In the silks.
I1reas goods, the infants and children's
departments may be found the newest
\ 0oaiGns and styles. The opening will
ccntinue until Wednesday night.