The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1908-12-12

Of PINEAPPLES
Boom Methods Are Needed to
Push Them in the
Market.

Editor Advertiser: 7 understand thu
demand for pines is not what was ex
peeted. The reason | believe to be the
lack of advertising. During the sever
months / have been on the mainland
I've continually boosted for Hawaii
both in the papers and among the PEG.
pie. When travelling I've asked the
grocers in the towns visited if they
carried Island canned pines, and out
side of this city eight out of ten did
not. When asked the reason, the an
swer was, Ono. demand
Now, in my opinion the time is ripe
for an active educational campaign of
advertising. Find out the live grocer
in each town and have a demonstra-
ton in his store. Have an ad in the
local paper that at So-and-So's store
the people can taste and buy Hawaiian
canned pines. / am fully convinced
that if this plan is tried, within a year
the demand will be ten times what it
is today, but advertising without
demonstration will be failure, . for
women want to try before they buy.
When in Los Angeles I frequently
visit the Chamber of Commerce, for
the display of fruit made by Southern
California is well worth a hundred
visits, and without doubt many land
sales are made to homeseekers by these
exhibits. But the Hawaiian exhibit
wouldn t sell bunch of bananas. It
consists of a few jars of pines, and
poha and mango jam. All jams look
alike when in jars.
What is wanted is a full line of ma
tive fruits put up in the same way
as the California fruit is, so the people
can see what they look like. Give
them the mango, papaya, alligator pear,
breadfruit, large guavas and other
fruit
1 find very large number of people
attend the illustrated lecture on Ha-
wall, for it's the best of all the lee
lures given. Many improvements have
been made in the last few weeks in the
pictures and in the talk, but it could
be made better by giving moving
picture of the industries. Give them
cane culture. Start with the steam
plows working, bullock and mule teams
Throwing, large gangs dropping seed, |
covering, irrigating, cultivating, cut |
ing, loading, hauling to mill, dropping |
IN the carriers and so on, until it |
comes out sugar. The same with pine |
tpples. Finish up with large pile of |
.ans, showing the labels and name, so |
hat everybody that sees can read. This
would be the biggest kind of an ad,
lot only in this city, but all over the
states, for there are thousands of NOV
shows, and they would all
want picture.
Many people ask about Hawaii, and
thousands of small farmers could be in
uced to come if the lands were opened
p and sold at a reasonable price, and
nough land given man to support a
amily on. In giving out land, it
hould be by drawing, instead of by
uction, then the man will know what
e has to pay and everybody will stand
he same chance. But open up the
early year for the Haiku lands to
e opened up. Remember that thou
inds of small farmers mean state
0od.
There's a-going to be some tinker
lg with the tariff, so it's up to the
stands to be ready for a fight.
preckels is advising the people to de-
and free sugar, but California is for
'otection. 1 spent last week among
lie beet growers and found them to a .
an solid for protection; the same
it'll the fruit men, .
There are some changes in the tariff
at would benefit the people, but the
ouble is, we want the duty off of the
her fellows goods, and for ourselves
e cry protection. | am, sir,
E. A. WILSON.
Los Angeles, December 2, 1908.