The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1908-11-27
FACTS AND FEATURES Of GREATEST
CONTEST AND SUCCESS EVER SCORED
IN THE BIG, WIDE MOUNTAIN WEST

added to its great family of readers
many more of the well-to-do. best and
most prominent people of the inter-
mountain cOuntry-the sort of patrons
with money. the sort that spends IL, and
1t follows naturally the sort the adver-
tlser is most DESTROYS of reaching with
his offerings. The Herald, famed as an
excellent newspaper because of its set
ting the pace as a metropolitan news
gathering and presenting instru-
ment, and because of its many and con-
stantly growing special features, will
have the majority of these new sub
scribers after their present subscrip-
tons win have expired and during all
time all these new friends viii be the
agencies through which other new
friends will be made. This contest has
added thousands of friends to The Her
aids list; they, in turn. will attract and
interest others. because The Herald
once read is always read. 1t is clean
and fair in everything, whether it be
in conducting a contest or printing a
four-line news note.
Herald Big Leader.
Final figures have not been compiled
yet. but up to the closing day of the
contest the exact number of subscribers
shows an increase (prepaid and from
three months to five years. of between
20 and % per cent. These figures are
based upon the number of subscribers
two months ago. The Herald has shown
recently, by an official inspection of
the books and accounts of salt Lake
City's newspapers, that it had then the
largest circulation of any newspaper in
Salt Lake City. Now, with the notable
increase contributed by the contest just
closed, The Herald stands head and
oh n "a f0tar
the great mountain west. And through
out this contest old subscribers have
been renewing their subscriptions as
rapidly IS they expired. showing again
that once read The Herald is always
read. Its circulation is now the largest
by great numbers, and viii continue to
grow more and more rapidly. The Her
aid will grow with the west, for it is
the first neWspaper-the newspaper-of
the west
Regarding Advertising.
What the contest did in regard to
classified want ads is another story, and
a splendid one. During the contest
votes were also given on classified or
want ad coupon books. Advertisers
paid in advance for these books, and in
so doing received a small discount and
the privilege of casting a scheduled
|
date Each book contains Il given num-
Der Of coupons, which are accepted BY
The Herald in payment of classified adj
vertising So well did these little cou-
pom books take" with the advertisers
when presented by candidates that The
Herald's classified advertising leaped to
unprecedented proportions. And it must
be remembered that there is a double
meaning 10 this. for more classified adj
vertising means more readers, and this
ever-increasing attention to the classi-
fed columns. The Herald of last sun
dav carried more advertising Of this
nature than has any one issue ever
carried in the history Of Utah newspa-
pers. And the classified increase OF ap-
proximateIy 30 per cent is no doubt Just
a starter. BY this increase in the little
ads from countless sources and firms
and individuals The Herald steps with
one quick stride from second place far
into the lead.
In word, The Herald management is
surprised at these great results, and Is
more than grateful TO its many friends
who have made all this possible and a
glorious reality. Thanksgiving Yes.
indeed. this November marked real
earnest thanksgiving