Arizona republican., 1908-07-15
A STORY FOR SOUTH sIDERs

All tNtHlHS paper publlSfleu III
 Phoenix and known as the Gazette
 has hit upon a novel scheme for
 building up a business. Its ef- forts having lately been directed
 against the good people of Mesa
 { and Tempe, this little story is dedicated to them in particular. They were told and perhaps be- lieved that the aforesaid evening paper had an unrivalIed news ser { vice. That not only "all the news" was served up to them when it was news," but that anything that }a morning paper printed was } bouTd to be old beeause-well, ! just because. That was when the }solicitor of the evening paper was }working for South Side subscrip- { tions and advertising. Now it's }different-aad this is how the peo- pie of the South Side were worked. At the, time soliciting was going }on the Gazette was printing an Associated Press news report of 1900 words. Its regular report is )but 800 words, but some months ago in a spasm of reform it ar ranged to buy 1000 words extra, making 1500 in all This contin- ued up to the end of last week, when the one thousand words of -extra Associated Press news was dropped and the 500-word report used instead. Re member this was after as much South Side patronage had been secured as was possible at this time. Therefore. this story should have been headed Before and After Taking" The South Side readers and advertisers got three times as much news before taking the bait as they got after taking it.
 But why this sudden reduction 'of two-thirds in it's telegraphic news? The paper offers no eX- planation; in fact. 1t doesn't say a word about it at all. It is sus-
 pected, though. that the reason is that telegraphic news costs money and what's the use spending money for telegraph for South Siders when it's easy and much cheaper to fool them? Now, Mister Reader. don't think for a moment that the Gazette will look any different after this reduction, for it will not. There will be the same big heads; per haps they will be even bigger now and there will be more space be- tween the lines. Of course this is
 sa. nf 4 supposed to know any better. Then, too, there will probably be items under a current telegraphic date line that you read two weeks ,ago in the Weekly Examiner or the Deseret News. But don't be alarmed at that. It isn't history repeating itself, but only a case where the editor has clipped from an old paper an item that he thinks no one here has read and by putting q new date on 1t, it becomes not "today's news today" or "news when it is news," but news that used to was"
 All these things go to fill up ! the paper and fool its patrons. for 300 words in the Gazette type will only make about 12 inches if printed in a column by itself, so 1.-the fooling becomes necessary, and this is what tine South Siders have been asked to pay for.
 Now will they "cough up" or will they conclude that it's a poor rule that won't work both ways, and just deduct, two-thirds from their bills when presented? But don't worry. The peo- pie of the South Side will con- tinue to read the news of the world, including the big market report and the baseball scores, total of $500 words of fresh As sOciated Press news, in the only paper that reaches all the South Side people on the day of publi- cation, the Arizona Republican. This paper gets to Tempe and Mesa before breakfast every day in the year. twelve to fourteen and has done so for more than ten years. All this time it has maintained correspondents at these places who have and are now furnishing more real news Out not so many big head lines and arti- cles of incorporation than any other paper that reaches the South Side. The Republican does not pad its South Side columns with stale drivel just to make a spread, neither does it cut down its Associated Press news service It is never less than ten pages in size and from that up to 16 pages. This is not knocking; it's the truth