The Washington herald., 1908-06-24
OIL KING TO TELL
HIS LIFE STORY
Rockefeller to Write Ran
dom "reminiscences.
PROMISES TO SPEAK FRANKLY
Made by Magazine
of Series of Articles MagnHte Be
Iieves il His Duty TO Publish I'm
Justice to Himself and Family.
Said TO Abound in HumOr.

New York. June 23.-John D. Rockefeller
IS writing a series Of photographed
sketches Of hts own life and business in
terests. which. as he will state In his In
PRODUCTION 10 the published work, is de-
signed 10 shed light or matters that
have been somewhat discussed" The
Worlds Work which IS 20 publish this
series, VIII make editorial announcement
Of the scope and character Of Mr.. Rookie
feller's contribution 10 contempOraneous
biography IN It's July number, out to-mor-
row.
Some. Random "reminiscences Of Men
and Events is the title Of Mr.. Rockefel-
ler's forthcoming autobiography. It will
begin in the October number OF the maga-
zine and run for six issues.
In his opening article Mr.. Rockefeller
will state frankly the motives which led
him 70 give 70 the public his own views
upon much Of his business life, which
had heretofore been the subject Of COM
ment by others.
Believes IL HIS Duty.
L have come to see" his first article
will say in introduction, that II my fam
ily and friends want a record OF things
which may shed light on matters that
have been somewhat discussed. IL is right
that should yield 10 their advice, and in
this informal way go over again some Of
the events which have made life interest
ing TO me"
Mr.. Rockefellers' articles viii not fol-
low the close line OF autobiographical Sc
quence Of his boyhood and early life
be viii have little % write, nor does his
series adhere strictly TO q consecutive
narration Of events.
VIII Discuss Oil and Golf.
He will discuss his knowledge and ap-
probation Of golf and Of travel. as well
as what he thinks Of the Standard Oil
Company as a model Of executive perfec-
ton
Much Of what he writes has TO do with
an appreciation of the men who Joined
with him in building up the company. and
he viii not overlook an appraisement Of
many others in public life. who have in
one way or another. come into business or
personal relations with him.
In the opening chapters Of his contrlbu-
struggles to get a start in life. tell Of the
first hazards that surrounded ventures
into the oil trade. and recount the history
of the first amalgamations Of the oil re-
fners into what has become the Standard
Company.
Promises TO Speak Frankly.
In writing Of the later phases Of the
Standards business and the long struggle
between the company and the counts, the
retired head Of the trust will discuss
frankly so it is said by the editors of
the Worlds Work. the whole question
of rebating. the ethics Of forcing smaller
competitors out of business. and the prin-
ciples Of railroad control and economy Of
energy and materials.
Several abstract discussions will be
included in Mr.. Rockefeller's series Of
articles. He will have something to say
on the philosophy and conduct of busi-
ness in general and will give high praise
to the integrity and earnestness Of the
American business man. On the subject
of philanthropy. he viii expound his
ideas about giving effectively and set
forth his standards for efficient charity
Some Fun in IT, Too.
The author OF the "reminiscences Will
not omit some Of his personal foibles. He
will tell why he takes pleasure in road
building. surveying. tree planting. and
golf. The latter sport he believes 10 be
a great training in the moral law.
1t is said by the publishers OF the
series that Mr.. Rockefeller exhibits
throughout a quality with which he has
never been. credited by his several
biograp aphers-real humor.