Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1908-12-22
ALL CHURCHES
SHOULD ADVERTISE
San Rafael Pastor Informs
His Flock On
Business

4 ! believe In advertising the pull. =
\ pit.
\ ! have concluded that the church =
\ 10 a business and must be ad. =
\ vertised. =
\ But advertising only brings PEG. =
= pie to the ehurch-then you =
\ have to deliver the goods. \
= No matt erhow n,uen good music =
= or how much social life you =
\ have, you will not make . con. \
\ vert unless you reach him by =
= means Of the pulpit.
San Rafael. Dec 13.-That through
newspaper advertising straylng souls
may be brought back to Christianity
is the firm belief Of Rev. J. w. Sim.
mons. pastor Of the Methodist Epis.
copal church Of San Rafael. and cour
ageously has the clergyman put his
theory into practice during the two
months OF his pastorate In Marin coun.
ty. Moreover, he declares that the
value Of his idea has been practically
demonstrated, and that during the last
month he has occupied the pulpit, more
conversions have been made than
were recorded in years time before
When Rev. Mr.. Simmons arrived
here two months ago, he almost I'M
inediately began to appeal to the peo-
Lle by the use Of newspaper space and
catchy lines and articles. At first the
conservative members of the congre.
cation were startled. But soon they
saw the efficacy OF the unique meth.
DDS. New faces appeared In the pews
and new members were enrolled. The
DR.. Simmons method was vindicated.
Began Eight Years Ago
yes, I believe In advertising" said
the clergyman today. II began using
advertising space eight years ago. I
had studied advertising and knew Its
use.
IN advertising for the church, how.
ever. always try to bring out tho
great central idea Of, Christianity. II
Is well enough to advertise good music
and social life. but ! believe in adver.
tisins alsot he pulpit. For no matter
how much good music you have or how
much social life, you will not make a
convert unless you reach him by means
OF the pulpit. Therefore without the
pulpit the rest IL useless.
Business, of any kind may get In a
rut. Likewise the. church. Its pastor
may be good man. the congregation
hard workers and true believers. But
they are like q businessman In the rut,
forget and settle down In their pews
Then they will not advance.
II have studied on this and have con.
cluded that the church Is u business.
too. II is now necessary to create the
impression that the church Is bust.
ness. For no matter how energetic
you may be. unless the people are
made to know that you are alive they
will not come to see u YOU are.
Before came to San Rafael,
Lought space In some newspapers to
garry on my advertising campaign.
And met with tiattering success. At
Corning, where l held q pastorate.
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ony pr'nss peop'e 70 your place Vi
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Me soo"S, ~ !" .he BUSINESS 'or .ne
MASTER, WY ,dea IL 70 get ho'a oi the
hoh',ens'on's's and ,nose WY are
noh'na' Chrls',ahs' ihrousn y al
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'ne cnulch mat u 'o"hu ho' 'n any
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rTae''ea' s'ean VI w!ue a"aAe pus'
nesslni' III ms eye, anu that 'n's
BUSINESS .. setuhs people 70 SURRENDER
:" jesus en''s' Involves he sans ous
mess tact anu haru common sense u
aIe necessary 10 run aeparimeh
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SUI u u ,ust as haid AZ any other DC