The weekly herald. [volume] (Amarillo, Tex.) 1906-19??, 1908-09-17

the crops grown and the stock raised
and more important than all, into
the market for the products, II tho
soil Is adapted 20 other crops than
the farmer Is raising or there Is a
better market for something else at
the particular time he should be
able to offer advice In such a way
that II win be accepted, II other
methods would get better results no
should cndeayor 10 bring them about
by talking TO the farmers In person
al meetings or through the nowspa.
pers. II there is not good market
Tor the stuff one should be ostab-
lished.
Man In New Community.
81 have In mind the experience Of
secretary last fall who went into
new community. lie was aston
ished to find that while a great deal
OF corn was raised there was no APP
parent demand for II, and the farm
ers were often compelled 20 sell at
25 cents bushel after hauling Il
wagon load twelve or fifteen miles,
D1gent inquiry and some careful
computation developed the fact that
the corn crop Of the county was not
less than a million bushels, A few
wires we're touched, and In less than
two weeks buyers we're on hand and
corn began TO 20 up, with the result
that for weeks there was a steady
stream OF wagons loaded with corn
coming into the city, and the aver
age price paid was over so cents.
The difference In prices was spent
In the city and the merchants and
banks rcaped the beneiit.--and yet
some people arc always bowling we
want more smokestacks.'
Industrial and commercial CON
ditlons should be given the same at
tention, and then you are ready for
your campaign OF publicity, II Is
not every secretary who can write
a good news story, and some are COM
PEELED to depend on display adyer-
Using, but It is the news aoSdt the
town which does the most direct
good. Items about industrial doings
and public work are solicited by
trade publications, and the news
papers are glad to get actual news
about the progress or improvements
going on In city. There are special
features that may be developed. Our
city Is the home OF the Indian Con-
gresham, Charles y. Carter, and OBJ
tanned valuable publicity last year
as a result OF biographical sketches
about him and his home city, which
were published in the leading mag
azlnes and newspapers.
state societies have been organ
ICED and photos OF groups Of mem
bers and scenes about the city have
been sent TO the papers back home,
and have been reprinted in papers
for months aftorward Whenever a
man from some faraway state makes
big success along some line, his
papers, in his home section, are told
all about II. Our city Is usually
represented at all the large conyen-
tions, and never fails to be written
up in an interesting way at some
time during the proceedings or to
get In the lmelight by capturing
some conspicuous office.
Ardmorites In Denver.
1.-The Ardmorc delegation TO tho
Democratic National convention at
Denver attracted the attention of the
Nation by the satin banner It carried
ana the strength OF It's personnel,
The Associated Press gave more
space to Ardmore than 1t did to Tam
many Hall and now a stream of let
ters is coming in from directions not
hitherto penetrated, Ardmore with
It's conspicuous asphalt badge with
the inscription BEST Paving on
Earth was big noise at the Elks'
National Convention in Dallas.
These are only few suggestions as
to the means Of publicity that may be
successfully adopted
THE same careful study Is noces-
sary In securing industries, The
campaign should be we'll planned
along definite lines and no results
should be expected the first year and
II these come by the end OF the Sec
ond year IL Is as soon as one can OK
pect. though in the new country OF
the Southwest, with It's irresistible
lure to the people Of the older States,
Il may be possible to cut down the
time. In securing Industries 1t is as
necessary to make conditions favor
able for them as II is to intorst them.
Indeed, the efforts in this direction
often act as the magnet to draw
them
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