The Butler weekly times., 1908-03-19

Is is, not always so much to help out
the business OF the printer, but your
own business. Make use Of the space
you boy. Tell the people who you
are and what you have and that you
want their business.
Write your ads TO suit your local
conditions. You may have no other
bank in your town, but you do with.
In few miles and they are your
competitors. There are many peo.
pie in your town who do not, bus
should, carry a bank account. Put
your heart In your work and do all
ihese with q good will and as II Is
We're a great pleasure. In fact make
it II pleasure TO do is.
Some people think the banker
should no more ask Tor business than
the undertaken. The time is coming
and now Is when the banker who
does not ask for business will be,
without any effort on his part, look.
ed atter by the undertaken,
The same class OF advertising will
NOS IN my opinion, be desirable for
all kinds Of banks. Some banks have
been in business for years and simply
she mention oi their name stands for
honesty, integrity, and satisfactory
service, but to acquire such areputa-
tion requires years,
Same bankers think more than
,neir card in the paper is not neces'
sary and hold that il Is not dignitied
TO advertise. Let a progressive, sd-
versising bank open in competition
and you will see how quick they
change their ideas. Ii is true some
ads are not dignifed. We all agree
that the catchy, patent medicine ad
style is not good taste for a bank.
But think for q moment. Some of
she best ad writer's In she country are
employed by the patent medicine
people, and II they did not get results
they would not follow up the line
they do. | merely mention this that
sometime you can get good idea
from them, which, after proper dress
ing and refining will be OF sufficient
dignity to appear as a bank ad.
lou want Others to read your ads.
Read the other fellows.
When writing ads, have In mind
some definite people or class OF peo.
pie you want to reach Endeavor TO
get the accounts of the yonng men
Treat them right when their business
Is small. Show them you appreciate
it, and when their accounts grow
profitable they will stay by you and
advertise you.
In writing them have In mind the
building of your own business and
not tearing down the business OF
your competitor. You have some
good points about your bank or its
policies, such as large capital and
surplus, strong and active board OF
directors, government, state or coun:
ty depository, no funds of the bank
used by officers, officers bonded by
Surety Company, Burglary lnsur'
ance, Correspondents Deposit insur
ed, courteous treatment and numer
ous things and because you adver
tise them is no reason why your cor
pet!tor should take exception TO Is
II they are good policies he can adopt
them and then you will be advertis
Ing his business as we'll as your own
Make some OF your ads OF an edu
cational nature. Many OF you hsv,
young men just starting out ant
others who do not know how t,
make deposit ticket, write checl
or draw q drait. Instruct them hov
to do their banking and the man.
advantages OF a bank account.
you want TO advertise for loans
tell the people you have ample fund
for all Legitimate loans and tina
when they pay the interest for tn
use of same, 1t is simply bushes
transaction and not an accomo oda
tion. Educate them TO establish {
credit.
Read papers on Bank Advertising
and advertising schemes, but dom
adopt all OF them, study to sdop
the ones which will best reach you
own people. For good suggestion
/ can recommend Levey Bros. Msga
zine "Bsnk Notes." Also the Month
lv Mauazino nuhIishod hv thom Ia ,