The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1908-12-17

OF tie sign ISiliE lie Coco
Cola Builetin on Lofty Isll1uie-
I1innicls-yrlle Master 81
Ant Surveys.
An &c snrteYs

Cola Bniletia on Lofty IsInpie
IrinIiiclp-Ell he llnster 81
All Surveys
You have perhaps noticed that
great SIGN that tors lofty Rinn leis
inhjeIs hin and IN scocq Celia
as Il from d stereop ticon on the sky
or course you have. beeduse i 3 the
.mosts iedfspicuous b1ect all
Clark rirg, seenS from every part Of
8the cts and read BY ii
every train coach ana ttactfoil car.
There are tome fdets about tliis
huge sign that are OF pablic interest
-in the first place. 81 Is positively
the largest hIIi-top sign In the Uni5
ted States. It was built by the
smoot Advertising Agency OF Park
ersbtlrg w. Va. ygl1ose outdoor
bulletins dre to be seen IN every part
of west Virginia ana whose adVertis-
ing cards cr0wd the spaces set apart
for that purpose IN every traction
car that runs IN this state. It Is one
of three immense hill-toD sign
boards. the largest OF the three
which have been constructed Ia
West Virginia by the smoot system
within the last year. The other two
are at Huntington and Parkersburg
In the latter city the sign Is located
on the topmost- crest OF historic ola
Fort Foreman, and can be seen and
read by the people for miles around.
These three iniInanse signs l1avc
attracted Iside-spgeads attention In
the advertising world. and nave been
the subject Of Illustrated articles OF
mighty complimentary comment -.
the advertising trade Journals, IN
the matter OF location. in the area Of
publicity attained In the immensitS,
ori'thefr dimension ana IN the excel
lence. of their art. these three buIle-
tins are accorded the ilonors for SUR
passing all other outdoor displays of
the kind, by the unanimous vote Of
the best known and most expert adj
vertlsing journals and firms interest
ed in the advertising business. They
constitute a triumphant triumviratc
that Is a monuments to the enterprise
and success of the Smoot Advertise
ing Agency. as well as an Indication
of the keen business sagacity of the
great firm which has leased them to
exploit the name of the product it
markets.
These three a5uRetn board Sc
viathians are under lease from the
Smoot Agency to 'sCoeo Cola for a.
long term of years. They have been
personally Inspected tsby represents
tives of that great concern and ap-I
proved and accepted. Mr.. s. c..
;D6bbsr the adyertisinS gland sales man
ager for Coco colaIt was in clarks-
burg a short while since and decIar-
ed that the great sign on towering
Pinnie kipnIcIl. is InItNs CLASS by Stt-
self OUT istancing In every partic-
ular any other thH9top board that
has ever been seen MIR. R. c. Max
well. of the r. G. Maxwell Co.. Tren
ton, NJ j.. through Switch advertis
ing firm Coco Collar contracts for
publicity in the United States are
made, was also here, and expressed
similar. sentiments. Also. both gen-
tlenien We're favorably impressed
With the business activity of clarks-
burg, and predicted Its continued
growth In Importance as an indusS
.riaI and manufacturing center. -
The painters have completed the
etterinE of tn emonarch of the bull
,tin kingdom on Pinnicktnnick. and
he result Is one OF the most attract
We and artistic job OF that kind
hat has been done for the Smoot
Agency. The work was done by two
If the most talented artists OF the
Maxwell Company, who have done
work of the kind for Coco Cola in
very state and territory in the Uni
ed States and in many foreign .cOun=
ries, where that pleasant, harmless.
health giving beverage is sold. They
ire Mr.. Elmer e. Mclean and Mr.. d.
L. Clark. the latter Mr.. McLean's as
Iistant. During their stay in CIarlss-
burg they have made many friends
md their work. as 1t progressed
from day to day, had the eyes of a
whole city on it. Very likely no ar
lists every worked with 50 many
pairs of eyes continually scrutlnizinEt
every movement OF their brushes.
These three notable hilltop bulle-
.ins, conservativeIy estimated. arc
seen and read by 10000 people daily
In proportion to the number reach
sd the expense entailed by their leas-
It is trivial for any advertiser. and
so for a firm the size Of
Coco Cola" which spends thous-
lnds of dollars year In this way
Ind finds that 1t brings rich returns.
In these three contracts alone. the
Coco Cola" people have covered al
large part of West Virginia with
-beIr a1,yertisInE. but they will prob