The San Francisco call., 1908-09-20
NEW EMPORIUM
OPENS OCTOBER |
Return to Old Quarters in Mar.
ket Street Will Be I'm.
portant Event
Seven Stories of Entire Building
Devoted to Retail Merchan.
disc and Patrons

With the return OF the Emporium 70
its old location in Market street new
nile post IN the rehabilitation OF that
famous thoroughfzre viii be reached.
II viii mark the end OF the mere con-
struction stage on the Central portion
OF that street and the actual beginning
Of the retail business II IS al once
promise and fulsllment. for the En-
pOrium was among the first 10 announce
its intention TO resume business az the
old stand IS soon as possible. This was
before it was entirely settled IN its new
quarters on Van Ness avenue Even
then there was nailed on the walls OF
the temporary store q small canvas
sign which said Temporary home OF
the Emporium VIII again be at its
old location IN Market street Califor-
MAS largest and Americas grandest
store And now IT Is about 10 make
good Despite all the conditions the
firm has gone steadily on with it's
plans. And in the new store which it
will open 10 the public on the first of
October il Will offer 20 the city, the
state and the entire world the evidence
OF its faith in the future of this city
SEVEN FLOORS FOR GOODS
The new store. which is on the same
site as the old one, will have the entire
seven floors devoted 20 the use of the
Emporium, instead OF three as former
~ In IL the people OF California will
have a store without rival in the world
rs arcade show window arrange
msnt. for example, presents an entirely
new idea in store construction used
here for the very first time In like
manner many OF It's interior arrange
elsewhere. but which are being tried
out here 70 the intense interest OF all
concerned in retail merchandising.
So much Tor the fulfllment OF the
promise which the firm made TO itself
and 70 the public IN the days when the
ruins were hot Now for the new
promise 10 the future For the return
OF this great store TO the downtown
district means much more TO the city
than the mere housing in d new home
OF E great industry u means that
through the force Of its example the
entire street viii soon be as OF old
That now the 1rm has blazed the way
ana broken OF from tae makeshift ar
rsngements which have necessarily
prevailed IN the temporary stores IN
Van Ness avenue and Fillmore street
IL viii be more and more incumbent
for others IN the retail trade TO secure
suitable quarters The effect which
the practical withdrawal OF this stores
enormous following will have on the
residence business sections is thing
so hard 70 estimate that the other
merchants viii be glad when their new
buildings are completed so that they
also can come down into the new retail
trade zone
MANY NEW CoNyENIENCES
Il Is the expectation OF the manage
nsnt OF the Emporium 10 open Up the
new building on the first day OF Oe-
tober in q manner betting the i'm
poFtance Of the event
The new building occupies z75 feet
IN Market street and extends back 10
Jessie street. making an immense floor
area IN its seven stories OF vast ex-
tent This viii be devoted entirely TO
the retailing OF goods. The arrange
ments for the conveniences Of the pub
lie and its patrons are upon an unusu-
ally elaborate and complete scale The
women's parlors and reception rooms
on the second floor are four times the
size OF the spacious quarters OF the
old store The restaurant is also vastly
increased IN size so that the seating
capacity VIII be more than 5Ge people.
There are IL elevators for the trans
portstion % passengers and for freight.
The furniture and fixtures throughout
the house are all Of mahogany. espe-
cially designed for the new store