The Butler weekly times., 1908-03-19
BANK ADVERTISING.

Address OF C. W. Snider, delivered
before the bankers meeting held In
Butler last week. The excellent pa
per was we'll received and when In
closing Mr.. Snider produced a large
card board with the last four lines il
certainly made a hit.
Mr.. CHAIRMAN, LADIES AND GENTLE
MEN:
To be invited to appear on this
program is an honor appreciated
very highly by me. l have been
assigned the subject OF Bank Adver.
tising. This is n subject In which l
am deeply interested aud it should
require much time and attention 4!
We secure results.
In giving you my views on Bank
Advertising | do not want to pose
rs an expert on the subject, 1t has
been my Idea in she preparation o!
this paper TO treat the subject from
the standpoint OF the Country Bank.
er. Many OF the Ideas advanced do
not believe would be practical for a
City Bank. 80 our City Bark friends
will be excused II they 20 TO sleep. |
do not mean that | shall occupy so
much time you will get sleepy, FOR
have endeavored as best could TO
get right TO the points desire TO
make.
1t has been well said, "The man
who whispers down well about the
goods he has to sell won't reap as
many golden dollars as he who
climbs a tree and hollors.'
Il is true that In our ads we may
sometimes do little more than "hol.
ler," but II, by SO doing, We attract
attention we have, in part, accom-.
plished our purpose. The cackling o!
geese saved Rome.
shall deal mostly with newspaper
advertising. We speak of It rs an
art and q science. As an art, Ii
should attract the eye. Study TO
make up your copy for the printer
so 1t will attract attention. Outline
for him the manner in which you
want your ads set. See that 1t is vel
proportional and that the impor.
tant points OF your ads are set to at
tract the eye. Change the form and
style OF your ads, and amount Of
space used. 1t Is q good Idea TO use
plenty OF margin around 1t. This
will help to attract the attention
more than the crowded ad. Do not
try to say all you know in one ad
Ordinarily q few points is all that
should be included In each ad. Few
people will read it If closely written
You may have good printer, but
he is not making the study OF you'
business as you should.
As a science you should aim tC
reach the mind with logical reason
Ing. Make up your ads just as
you were trying to convince mai
At your window that he should be {
customer OF your bank. Write you
ads having In mind some one part.
who is not q customer. Say wha
you think would convince him. Tel
abou. the different good points O
your bank. II you do not hsv
safety deposit boxes you are, o
should be, glad to look after valuabl
! papers in your vaults for your Gus
toners.
You Issue drafts or money order
and foreign exchange, pay taxes
collect notes, and do numerous othe
: things. Advertise them. One oi'th
points of advertising is TO get peopl
/ to come to your bank. Some OF thes
Items bring them in, which gives 20
an opportunity to make customer
J out OF them. Some of these things
/ may, in themselves, not mean muc
money to the bank, and indeed littl
II the right spirit is not shown, but
done 80 as to please 1t will make
new customer, or an old one bette
one. When We have put forth on
best efforts In advertising, We are j
able to be like the artist when be ha
completed one Of bis paintings. q
stands aside and sees it's wonderir
beauties and wonders why everyon
does not see as be does. You wi
many times, wonder why people ar
not convinced, by your convincin
ads, that they should do their bsni
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