The San Francisco call., 1908-11-14
GREAT FUTURE FOR
VAN NESS AVENUE
Will Become Thoroughfare for
First Class Family Hotels and
Apartment Houses
Financiers Believe It Will Be
Channel for Investment of
Downtown Property Incomes

You need not worry yourself as to
the future of Van Ness avenue" said
a well known fnancier, "it Will be
built up and be even a more handsome
street than it was before the fire.
There will be no necessity to go
out of the city for money to rebuild
the avenue, as the enormous incomes
that downtown property holders will
receive from their buildings will be
far more than they ever had, and the
most sensible use they can make OF
their rents is to cid in rebuilding San
Francisco.
Have you ever considered what
rentals such buildings as the Phelan,
the Flood the Pacific and other large
office buildings bring? At a modest
estimate the Phelan building should
yield an income of 100000 yearly,
gross This is, of course the largest
of these structures, but there will be
several office buildings which will
bring to their owners from $4,000 to
100000.
Look around and take into consid-
Grafton the hotel buildings alone. Men
win have such incomes that they will.
be compelled to improve the city with
buildings, and so far as can see con
struction work will be continued for
many years.
ANXIOUS TO LEND
The fact that the big financial con-
Germs of New York are anxious to get
into the field and are Offering loans
in San Francisco is another proof that
they wish to get into this business be-
fore our big buildings begin to pay, as
they are clever enough to see that
they will be completely out of the
game in the course of a few years.
Our money has been used east in
the past by financial concerns, but now
there is a growing disposition to pre-
vent this by employing it at home.
Now. where better could our money
be used than in the building up of
Van Ness avenue? I do not look for
ward to this splendid street being re-
habilitated with magnificent palaces.
but l do expect that it will be one of
the finest streets in the United States
for hotels. apartment houses and first
class boarding houses
I'VE have good reasons to believe
that at the foot of Market street there
will be ferry slips for the care of the
traffic from the northern coast coun-
ties. There are other far seeing men
who insist that the railroads eventu
ally will have an uptown union depot,
and are confident that their prediction
will come that there VIII be union
depot between Seventh and Twelfth
streets.
EXPECT UPTOWN DEPOT
''The fact that the Ocean Shore has
a terminus at Twelfth street gives u
certain value to adjacent property, and
everybody who has given the matter
any thought believes that it is the in
tention of the railroad companies to
have an uptown depot.
The Western Pacific is spending vast
sums of money in acquiring terminal
facilities in the city and has property
only a few blocks away from Market
street, which win be used for freight
purposes, but as the Gould road has
the right to use the Dumbarton bridge
to enter the city it does not require
a wide stretch of Imagination to say
that the Southern Pacific and the West
ern Pacific will have eventually an up
town union depot.
"a depot in this part of the city
will make Van Ness all the more de-
sirable as hotel street and l, in COM
mon with others, feel confident that
the glory of Van Ness has not departed
but will return in a measure un-
dreamed of by those who regarded it
merely as a pleasure boulevard lined
with the palaces of our merchant
princes"