Evening star. [volume] (Washington, D.C.) 1854-1972, 1908-09-27

for less money than it can be bought else
where: to truthful advertising, and the
Willingness to stand back of any purchase
with the most liberal guarantee which
any store can possibly give.
The firm has always been willing to re-
fund money on demand when goods have
not satisfied purchasers. This has always
been done without any quibbling or ques-
ton.
The house of Goldenberg. the senior pro-
pretor says, has always had the courage
to buy the right quality goods in any
quantity. no matter how large the lot.
This fact is we'll known to the thou
sands of persons who daily fill the long
aisles of this great establishment and pick
from its counters the articles that they
would wear or demand for home comfort.
Then there are thousands of others who
read the advertisements of the firm and
send their friends to order for them with
a confidence that experience has made
solid that they will get what is described.
And. too, the fact is well known to all
classes and to every one who feels an in
terest in the story of an achievement in
business. Truly they know the history
measure biography of NJ. Goldenberg.
the founder.
Underselling of Competitors.
Mr.. GOldenberg caught a vision of the
modern department store as the buying
PUBIC began 10 tile important part
OF this class of commercial houses, which,
it seems. is to set the pricemaking stand
ards of the future. He aimed for such
store in the beginning and after years
OF effort he has achieved success.
Mr.. Goldenberg's personality is stamped
on his business. He has made 1t what it
is today. He is in touch with every
phase of it. although to a great extent
the younger partners have taken the
weight of much responsibility off his
shoulders.
He created and evolved the system of
running the big machinery. The system
works so smoothly that there are no jars.
To his partners and subordinates he
has assigned a share of the manipulation
of the machinery. 1t is so nicely ad
iusted that every part works in perfect
harmony.
The house of Goldenberg believes in So
ciability. With the telephones all ring
ing with the mail piled up and with
callers in their offices ready to pile bur-
dens upon them, the members of the firm
smile. They want every one in the house
TO be cheerful and they begin by being
cheerful themselves. In every way they
try TO provide for the comfort of those
who are employed in the store.
| pom the second 1lOOT OF the establish
ment is a modern dining room where the
employees eat their lunches. Here they
can purchase lunch at cost tbs said,
although the house of Goldenberg steadily
loses money on the prices which prevail
there
But the partners look upon the arrange
ment as a sort of philanthrophy which
they owe to their employees and to them
selves They have never raised the prices
to make up any deficit which they may
suffer in the conduct of the place.
Keep Up With Times.
The Goldenbergs are ever on the alert
for new facilities. They keep in touch at
all times with the progress of large de-
partment stores in various parts of the
country.
Elaborate preparations have been made
by the Goldenbergs for the anniversary,
as will be seen by an announcement in
another part of The Star
The members of the firm have always
been believers in the CONNIE rcial axiom