The Detroit times. [volume] (Detroit, Mich.) 1903-1920, 1908-02-27
M|LL-EhD SALE
ATTRACTS CROWDS
NOW IN PROGRESS IN PARpRipoG
: 4 5LAckWELIs.w WHERE GREAT
I BARGAINS ARE oFFEREp.

There have been sales and sales u
Detroit. but the Lockhart Mill-End
sale now In progress In the Pxrd-
ridge & Blackwell store Is 50 unique
In many particulars that It has IT
tracted unusual attention.
G. A. Lockhart, who has charge
OF the sale, was the originator OF
the idea and conceived 1t when he
was In the dry goods business himself
In Ohio. From q small beginning.
using mill ends from a few manufac-
turing plants, he gradually increased
and enlarged the business until now
when a sale Is given by him In
store IL comprises goods from every
department.
Mr.. Lockhart has many original
Ideas as to how a sale should be con-
Quoted and is q firm believer In ad-
vertising. After the goods have been
advertised In the papers as he d.
reefs, the windows trimmed with such
materials as he thinks most attrac-
tive and the clerks given special In
structions by him how TO deal with
the trade, he often from the balcony
OF the store talks to the crowds. In
one instance, he told them that he
viii now have sale or two for .
penny or two" and asked the custom
ers to have their pennies ready. Then
he sold, promiscuousiy. some 100 or
more articles, each worth at least 10
or Is cents. including handkerchief,
bars Of soap and dozen and one
other notions. for a penny, gathering
In the money as fast as II can b.
laid down. This sale lasted q few
moments. then another bargain sale
OF women's coats on the third door
was announced at $1.9S. away below
the actual cost OF the garment, but all
calculated to secure an interest In
what he Is doing.
/ Another Instance OF his methods
was demonstrated last Monday when
a toy balloon was advertised with
every purchase of so cents or more.
At 3 O'clock the stock OF 5000 bal
looms had been exhausted, 80 In or
der not to disappoint the customers,
II has been arranged to have similar
sale next Monday, giving q balloon
with every 50-cent purchase
So many sales are advertised for
different hours during the day, and 20
many bargains are offered in the vari-
GUS departments, that In numerous In
stances women come from the out
lying districts and suburban towns and
stay all day.
1t Is 10 years now since Mr.. Lock
hart has been conducting these sales
in Detroit, first with Partridge =
Walsh. later with Partridge 4 Black
well in the Majestic building. and
then In the handsome new store At
Gratiot and Monroe. Each succeed
ing year. the interest has increased,
the customers having returned semi
annually to take advantage of the
greatly reduced prices, until this year
| the event has been the most succoss-
| full one Of the store. The crowds are
as large as at the holiday time. Peo-
pie have come to understand that this
Is not clearing sale Of old winter
goods, but Is of fresh materials, such
as ginghams, cheviots, organizes, tho
latest ideas In dress goods, pretty
laces, embroideries, in fact every
thing that miladi needs for her spring
wardrobe, or the housewife for her
home. The goods are all marked
down at least 26 per cent and in many
instances the prices are cut In two.
An instance of this is the corset sale
scheduled for Friday, Feb. rs. when
81 corsets, all brand new goods In
boxes, are to be sold at 40 cents.
The sale continues all OF next
weak