Evening star. [volume] (Washington, D.C.) 1854-1972, 1908-11-18
AVOID THE LATE RUSH
Advantages of Early Christ
mas Buying Pointed Out.
BETTER STOCK ON HAND
One Is Able to Get Best of the
Latest Novelties.
PURCHASES SOON DELIVERED
Then, Too, More Consideration Is
Shown for the Salespeople Over
whelmed by the Holiday
Business.
PURCHASES SOON DELIVERED

$40 your christmas shopping nov
This is the timely advice of the bust
ness men TO the shoppers of Washing
ton. The reasons why prospective buy
ers OF Yuletide gifts should not wait
liptil the rush of the last week before
the 10Th of next month to make their
rounds of the stores are made yc,y
plain by the merchants.
lin the first place. although every
body may be fond of a Christians
crowd. wits its merry blowing OF
horns and general good cheer. it is not
likely that any one deliberately wants
TO run the risk of making important
purchases under such conditions. A
crowd is all right when you are out for
merrylnaking. but when you've bust
ness to attend TO you wish ~or a
chance to move about quickly ard
comfortably. This is one reason al
Nanced by the merchants.
In the next place, if purchaser
wants to get the best he can for his
money-and what purchaser doeSnt?-
the only reasonable thing to do is 10
look for it before the stock becomes
depleted and has been picked over. It's
mighty disappointing to a shopper to
hear the salesman say:
Il am very sorry, madam, but We sold
the last one of that particular design Il
few days ago. We had a large supply
of them before the holiday rush began"
A third argument that is advanced by
the merchants in favor of early buying is
just as potent If you haven't the ready
cash YOU can get any merchant to lay
an article aside and keep it for you until
You want it by making a small payment
Then there is the question of delivery
Who is there that has not experienced the
evaporation of waiting waiting, for the
mn IN sod icIr IL,
it is nobody's fault but the purchasers:
for. notwithstanding the fact that extra
men are put to work i'm the delivery
branch of every store. it is impossible to
deliver articles as expedtiously as when
things are moving along normally. Mis-
takes are more likely to occur, of course.
because of the enormous amount of bust
ness that is being transacted and the rush
OF it all.
So, Mr.. Christmas Buyer, if YOU are
wise, you will start right in now to Inv
presents for your friends and relatives.
There is not one little bit of a reason WHY
You should put it off any longer. and es-
pecially until the week before the holt
days
Reasons Summarized.
Mr. w. NJ Balderston, manager of the
Paiais Royal when asked what advan-
tages were offered for persons. who do
their Christmas shopping early, said: ~
The stock is more complete and there
Is therefore a better chance for a good
selection. person who has not the
reauy cash can secure any article upon
one-quarter payment and have il laid
aside until he wants it, The deliveries
now are made by our regular delivery
men. whereas during the several weeks
previous to Christmas we have to employ
additional men for this work and conse-
guently by reason of inexperience thew do
not give as good service as the regular
employees. Shopping is also more pleas
am now, because there are fewer people
III me store and the customer can secure
Detter service from the regular clerks
than from the extra clerks who are tenn
porarliy employed during the rush season.
as the latter are not familiar with the
STOCK and cause possible delays i'm wait
Ing on customer.
Manager Everett's Opinion.
Manager Everett of Woodward & Lo
throp is of the opinion that the purcbas
ing folk of Washington should be i'm
pressed with the fact that when thew buv
Early they miss the rush season and get a
chance to make their purchases under bet.
ter conditions than if they wait until
later In the season He is of the opinion
city knew of the advantages which they
nave IN making early purchases there
"ouiu De more folks buying earlier in the
season and less of the Christmas rush
Early Buyers Get Better Service.
MI A. ID. Prince of the firm of r. Har-
us d Co., said: There is every advan-
tage for the shopper at the present time
ne stock Is complete and better service
can be secured, and the extra help we
have during the busy season is unexpe-
ilenced and consequently cannot give the
satisfaction of the regular employee. There
Is also an advantage to the buyer, as the
stock is full and there is a more complete
line, whereas If person waits until a
few days before Christmas the goods have
been sold off and We cannot purchase
more from the manufacturer
Early Buying Avoids Delays.
Mr.. c. s. Rosenthal. manager of the
gentiemen's furnishings and hat depart
ment of Parker-Bridget & Co, said: We
have full line of goods in stock and per-
sons avoid the rush and delays caused
by inexperienced clerks by doing their
shopping now. \ few days previous to
Christmas the department is SO crowded
that II Is almost impossible TO wait OH
the customers. and in fact d great many
of them are compelled TO wait them
selves. ! think II would be a good thing
If the shoppers would make their pur-
chases now and thus avoid the rush of
the busy season"
Advantages With the Shopper.
: kann. Sons q Co. said:
From the best of all teachers-experi-
ence- this firm feels that too much cam
not be said in favor of the early shop
ping agitation.
THE advantages of such plan are
even more on the side of the shopper
han of the merchant and sales people.
In the first place the purchaser has