Arizona republican., 1908-06-25
ATTENTION
 BOOSTERS!
If You Love the Salt River
 Valley Read This
There is Something In 1t
 for Every Property Owner
 In City or County.

The board of trade must advertise
 It needs money to do it.
 It is going to get the money.
 The citizens meeting at the board of
 trade room yesterday afternoon, called
 by authority of the board, was
 most enthusiastic one and it. is be-
 lieved it means the assurance that a
 sufficient amount of money will be
 raised to properly advertise this val
 ley during the coming fall and winter.
 That is the meaning of the appropriate name Prosperity League" 1t does
 not mean that any new organization
 has been perfected. The name is only
 an alias for the board of trade, which
 may or may not be a prosperity league
 according to how it is run and how
 well it is supported. The name was
 adopted for present purposes that an appeal might be made general and not merely to the members of the board
 of trade The fact that the board is
 doing and has done great things for
 this valley. does not imply that it
 shall continue to do all the work alone. What is wanted is the unani- 1
 they are members of the board or not,
 and all those who give this support,
 will by so doing. make themselves au-
 tomatically members of the board,
 even if they have heretofore neglected
 to join. e'~ A series of short addresses was
 made yesterday that will be referred
 to later. After the addresses which
 were designed chiefly to centraliZe at
 tention on present conditions and op-
 portunities, the plan was unfolded.
 The conditions described were that the valley is differently situated now than ever before. Ample water is as-
 sured and the land is in the proper condition to receive it. The only thing lacking is the small, the intensive, the intelligent farmer and everybody knows the farmer can be brought here if the valley is advertised. Advertis-- ing takes money. The board of trade has worked along to the extent of its resources and done much good, but it has had to depend mainly on theNfew liberal minded, who can always be re- lied upon in an emergency, or the "old guard as Dwight B. Heard eX
 pressed it. But to do this work prop erly will require a larger sum than the old guard" can contribute alone Moreover it is unfair for few men to stand all the expense of this cam paign which will benefit everybody. ''
 The finance committee of the board, of which Dwight B. Heard is chair man. has been working for month in devising a plan that would be equitable to all, the town property owner, the business man, = and the farmer. The plan seems to be- fair and was adopted yesterday by She. meeting of citizens which was largely 1 attended and which in itself, consid- ering it was the hottest day of the season so far. is proof enough of the | enthusiasm of the community.
 The committee referred to above has 1 taken a list of property owners and | business men in the city, found from the records as nearly as possible the l resources. of each, and has assessed | each on the same rate, so that if l each contributes what he is asked to all will bear an equal proportion of | the expense of advertising. The rate | is small so the individual can do his | part without burden, no matter how poor he is and the large owner of | cannot invest any money to | better advantage than in this way. l Accretion in value will bring it all ! back to him in a short time, and in | the case of the merchant, his returns will come many fold by the bringing l of one OF two thousand new farmers and their families into this valley.
 The committee did not stop wth investigations II organ ized for business and in its campaign it asks for and hopes to receive the cooperation of every live citizen in the community. From the spirit in which the hundred men who attended yesterdays meeting fell in line. there is no fear of the committee bong dis appointed A few perhaps stayed away from the meeting fearing it was money raising project. That didn't help a bit for their name is on the list just the same and they will be