davidaulloa/AmericanStories huggingface dataset:
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1908-09-16
The A B E. andXYzof
ADVERTISING
sisERIEs OF Ten TALKS ON ADVERTISING No 7

The advertising science is anything but exact.
1t is easy matter to diagnose symptoms But in
advertising, in medicine, very different causes
produce very similar disturbances; eye strain,
wabbIy steamer deck green watermelon; each
upset stomach.
But there are some broad general principles
which permanent a the eternal hills.
Mouth mouth talk is the great secret of popular
advertising success. As general rule people
short talk. They always running out The
hopper be fed. The shrewd advertiser
every time he produces a topic of conversation.
If he fails to make people talk about his goods he
makes them talk about himself. They wash with his
soap drink his tea rub his axle grease just
to get in touch with him.
Talk be created about the most co mmon-
place things baked beans tooth powder linen
collars. You need only to know what switch to
Human nature has not differed for six thousand
years; but the point of view is constantly changing.
If the people remained the same; if business
conditions remained the same; if society and the
weather remained the same then the advertising of
last year would apply this year. But it doesn't The
point of view is different We a continuous
turmoil of change. The successful advertiser must
live right up with the clock. Advertise every
day to meet the conditions of today. An adver-
tsement that made big hit last year may fall flat and
dead this year. There is in everything fulness of
time; a season when the fruit is ripe; periods when
all conditions to lend themselves to success.
The advertiser must have disCernment sharp enough
and vision clear enough to know the year and the
month and the day of the month in which the people
not only living, but in which they thinking.
Make goods entertainment social position
hard obtain in amount and then it is that
people fall each other in the mad rush to see
somebody else get left. The moment you put up the
bars and say Don't then it is that people to
climb. The sweetest apples in your neighbors orchard
those the tree nearest the dog.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1908-09-16

and in this city on THURSDAY Local
will extend A hearty re
ception to Uncle Joe"
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1908-09-16

Coney Island.
Next week the million or two Deo-
pie OF the metropolis who are afflicted
with the Co1ey Island habit will nav
their last regards to the Isle of Jov
for the season of 1908 As in the
past. the great final blowout will
take the form of a Mardy Graw car
nival which will be-so say the hard
working press agents-'the granIest
and most glorious and inspiring SWIM
bolic pageant and the most hilarious
festival of fun. fTolic and folly in the
worlds history" Which is goil'
some, even for a Coney press agent.
As the feature of the week. there
VIII be night pageant allegorical or
The Age Of Progress" with many
magnificent floats, hundreds OF ANTONIO
biles "smotheTeiiin flowers and 9th
er novelties Illustrative OF the genius
OF the men who have made Coney
the greatest amusement resort in the
world It r likely that no less than
a million subjects viii rally about the
king and queen of CoDey during the
coming week, provided Jupiter Piu-
vfouS doesn't frOWn upon the affair
and transform the Isle Of Joy into a
The Montgomery advertiser., 1908-11-04
MONTGOMERY CURRENT QUOTATIONS
Corrected Daily.)
Tbsse prices are at wholesale and not to
 consumers:

These prices are at wholesale and not to
 s.SSGesmcorn S1Sssucn so1oc: standard rood. Pearl 4hc: gloss lump 4hc: nickel soods 'SiIsi SLiIssiru-Leat 1Ohc; compound SKc: bay,. ue5Ges ep5GIces-Extra fancy head 7he; fancy h... sX SeTe. broken 4M @5c: Japan 6K @sEn
 sSit1LiverpOOl sl.iS; Virginia sSe:' LoSiSian LoWSii5srarVPsr gallon ls@2oc
 coffee--Green common Bh @Ioc; nr,,,. slS Sei0e: choice 11@I2: fancy is6
 Csndies-XXx Soda she; XXX EinSsr '''ss ssardines-American mustard ss.7s; x-o,, 'Hiides-pry Hints 1e@1ae: dry sar.sd a lOc; green hides l@5c: green saited e.
 WooI@clssT ls0aoc; bury so1.o;
 Mesi-stSndSrd sahc; Underground ssc.
 Fruit and Preduee-Fancy lemons ssOs per box SA75; Irish potatoes per busbsi SI.1b; onions yellow globes 9li6; fanoy II. P peanuts hc Ib.
 Tomatoes 50; Snap Beans stand sl:
 Cheese-Fun cream, daisies isHc: sine. les lsc; 1 ;b. cuts, square 17c.
 Grits-Per bbL $4.90; per sack S24k
 Grain and Hay-Bran t1.B5; shorts sl.- s5; oats 6sc: white e9c; white clipped Prime Cotton Seen Meal a26.o0; sacked cotton seed hulls SIS ton.
 Molasses-Georgia cane, bbl, 4Ic Raiion. cases, gallons S3.bo per case; maple syrup Log Cabin Brand. gallons S14; 4 gallons s7.50; quarts $4.26 per do&
 Chickens-Hens 35 94Oc; fryers 25@3osg broilers Is Q 25c.
 sugar-Granulated 5%e; F. Y. c. Sxa
The Montgomery advertiser., 1908-11-04
COTTON SUSPENDED
ELECTION PARALYzES MART FOR A
 TIME
V. n. Fisk, Returning from New York. Smyn Mills Generally VIII Be Active After the
 Election.

With bated breath and a mind far from all things appertaining to the neecy staple of the South, the cotton business of the world was suspended Tuesday, and all interest centered 7n the Presidential election. There was absolutely no market in New York. or New Orelans, and Montgomery, which has not acquired sufficient status to Become a law unto itself. followed suit There was no business transacted, and Sunday quiet pervaded the marts.
 And much depends upon the election for the men of the cotton world. The event has stood in the way of pro- Eress for weeks. and thousands are thankful that 1t is over Now that 1t is past and gone. there will come a re1uvenation of the markets. without q doubt, and a general resumption of Industries, and there is nothing to point that the prire of the farmers will not be met and mors.
 A note of promise comes from Q we'll known cotton man of Montgom- cry, F. B. Fisk, of the F. B. Fisk Cotton Company, and a business man conversant with the conditions which surround his branch of the world, de. clares. upon his return from New York, that the mills, many of which in the East and South were closed for months, will show, before long, a gen. era lactivity that resumption general 1y will occur.
 And then for the demand, and the 8 cents or maybe more.
The Montgomery advertiser., 1908-11-04
THE TAX OFIGNORANCE
By Frederic !. Haskin.
MlnnlEm mHNM MMmMMMmMwMmmmg

And so the story of losses in the in- dustrial world. accruing from a lack of education on the subjects relating thereto, might be prolonged indefinite ly. The farmer might do better by half as has been pointed out so often. EVeryoody might do better than they do- The annual income of the nation amounts to nearly thirty billion dollars. Yet if the average man did only one half as much effective work as the best man in his line this gross in- come might be swelled by more than half again.
 Yet with the untold billions that might be added to the nations wealth. were every man machine in the Uni ted States brought up to the maximum of efficiency through the elimination of all ignorance. 1t Is as nothing com pared with the death tax that disease levys on the people-disease that can come only as a result of public in- difference, begotten by public ignor- ance. It was stated at the recent tu- berculosis congress than there are five million Americans in the enjoyment of health today who are doomed to die of tuberculosis. It has been estimated that the economic value of the aver age life to the nation is sl0. .o00. On that basis the figures mean that con-
 
 generation in the United States S50,- 100000. Nine-tenths of this may be traced to the carelessness of those who have the disease. and their lack of intelligent effort to prevent its communication to others. New York alone loses $70,000,000 year from it.
 And tuberculosis is not the only dis ease that cannot withstand the intel ligent efforts of an educated public cAn er smallpox, and dozens of other dis eases are deprived of their fearful tolls where public opinion enforces the sim pie laws Of sanitation. Doctor Tal- mage once said that 1t was his opinion that if men were to approach the sim pie, cleanly living of primitive times there would be no reason why the span of their lives should not be heightened in the same proportion that 1t has been shortened. Ills statement was a precursor of the back to nature" way Of treating tuberculosis, and of the present health policy which reaffirms the proverb that "cleanliness is next to godliness." A noted sanitarian has said that only criminal carefessness is responsible for about half of the dis- ease of the human family. If this Is true 1t is easy to see what tremendous tolls the diseases of ignorance exact from the people.
 It is estimated that the human ma chine is about 25 per cent more effi- cient than any other machine ever con structed. Were the lowest types of this machine brought up to the stand ard of the highest types as they exist today, mortal man cannot estimate the added power the 85,000,0OO integral units of our great national establish ment would give. It is all a question of individual intelligence and educa- tion. The tolls of ignorance are there- fore the heaviest that are levied on mankind.
 Copyright, 1908. by Fredric J. Has
 kIn.)
 TOmOrrow-The Good Roads Move ment.
The Montgomery advertiser., 1908-11-04
FIRE AT EUFAULA. Blaze at Cotton Compress ExtinRuish- ed With Little Damage Dome.

ca With Little Damage Done.
 Eufaula. Nov. S.-(Special. )-Ftre broke out at the compress here yester- day and but for the timely discovery and prompt action of Manager Dan Mabry, serious conhagration would have inevitably resulted.
 The emergency hose and the bucket brigade were called immediately into action and subdued the flames, the only damage that resulted being the scorch- ing of four or five bales of cotton around where the fire originated.
 Mir. Mabry has been congratu on having the best equipped fighting fire brigade under such circumstances In the city and in several instances previous where fire was discovered their prompt action has always stayed the fend.
 Everything is being perfected prep aratory to the big carnival which will be pulled off next week. Electric light poles are being planted in many parts of the city that will afford ample light and Eufaula Street, whero the horse racing will be held is being graveled and leveled up for the occa- sion. Quite a number. of entries have been recorded and that feature which never fails to please promises to prove exceptionally interesting. The public schools of the city and the Brenau will allow the pupils day or more off to take in the festivities.
 Miss Janet Mcdowell has issued in- vitations to a reception which she win hold at her parents home on Ran dolph Street Thursday morning, which points to an interesting and charming event.
The Montgomery advertiser., 1908-11-04
GOV. COMER'S PLANTATION
 AT C0MER, ALA
12,O0O Acres Cut Into 4O-Acre Farms,
 Also Town Site at Conner. Ala.


 Also Town Site at Conner. Ala.
 Terms. 20 per cent cash. balance on or before 5 years.
 Eighty thousand dollars worth has been sold in three weeks. The prop- erty appeals to small farmers that do their own work. Price from $6 to $I5 per acre. The rent for this property for past ten years Is $10O to S125 per 40 acres per year. Our selling price for 4O-acre farms Is an average of $5O0-$l00 cash and $80 per year for five years. Compare this with the rents and you will find you can buy for 10 per cent less than 1t Is now renting for.
 Flowing wells can be had on practi- cally all of this property at about Sl0O per we'll One S100 town lot free with each 40-acre tract. These lands con sist of the finest truck and pasture land in existence. Free lots to all pub lie enterprises. Conner. Ala. Is now do- ing about $200.00 mercantile business per year. Any lots or lands that may be unsold will be sold at auction Feb ruary 18th, 1909. to highest bidder.
 As l have not time to answer mail l feel that all practical people will cali and inspect this property. A public road has been surveyed each way be- tween each S0-acre tract giving each 40 acres a double frontage on public right-of-way. Warranty deed with abstracts from United States to date Reference. Bradstreet.
 B. c. LIGHTER, we-su. Birmingham and Conner, Ala.
The Montgomery advertiser., 1908-11-04
AN IMPROVED MARKET
 FOR RAW FLEECY STAPLE

New Orleans. Nov. 3.-The problems in- eident to the development of an improved attention at the National Farmers Union Convention which is to be held in New Orleans Nov. 11-12, along with the pro- posal to move the headquarters of the Union to New Orleans.
 Some progress in this direction has al- ready been made. but the interior ware that they are seriously handicapped, be- cause they lack port warehouses and port thss subject during the New Orleans meet
 President c S, Barrett has had these some time and has expressed much in- terest in the plan for the construction of 2 monster storage and export warehouse in this City which has been proposed by . prominent cotton merchant and planter. This plan provides for maximum efficiency ing of cotton from the trains and steam beats its sampling, marking and storage, and when solds maximum promptness in Delivering the cotton to the exporter on board the ship alongside the warehouse. The plan contemplates economies by req son of machinery equipment for handling and fire proof construction that will save the producer hundreds of thousands of dol 1ors annually fire insurance, probably 2 million , or two year on interest charges, country damage. while at the same time the value of each and every bale will be increased one or two dollars because it can be delivered to the ship on half an hours notice and because the spinner can buy it on the spot and by sample instead Of by description as is now generally the caae.
 The warehouse receipt issued by such an institution would be negotiable at any bank in Europe America and in that way millions of dollars in loans could easily be obtained at and per cent in- teresk
 It has been calculated that ss.ooo. 900 will cover the cost of constructing such Q warehouse, and that the savings to the producer the warehouse would more than pay for itself in two years.
 By selling bonds this sum could be raised and the bonds paid off out of the legitimate earnings of the warehouse.
 Another subject of importance to be con- sfdered is that of the night rider evil which has already been condemned un- nualffiedly by President Barrett.
 The National Farmers Union boasts membership of over 200o, ,0o0 in the cotton belt and several thousand delegates arc expected to attend the New Orleans con vention next week. Mir. Thomas Watson of Georgia, one of the Presidential candi- dates will be a special attraction and the one fare round trip railroad rate will 1t is expected bring many people to the convention and to the City.
 President Philip Weriein, of the Pro- rressive Union. which will entertain the delegates, promises a good time for all who come.
The Montgomery advertiser., 1908-11-04
GRADING AND GRAVELING
 OF PLANK ROAD IS LET

To Roquemore & Hall. local build CTS, was awarded the contract for the grading and graveling of one mile of Plank Road or what is known as the continuation of Cleveland Avenue. The portion of the road to be thus repaired lies beyond Cleveland Avenue, and ex- tends beyond the city limits.
 The bids for the work were opened at the meeting of the Board of Reve nue Monday, and the contract allotted by County Engineer Bulleu Tuesday after determining the bid of Roque more & Hall to be the most satisfac tory The work will cost the county about 5000.
The Montgomery advertiser., 1908-11-04
NEWS OF STEPHENSON.

Stevenson, Nov, 8.-lbpecIaI. )--Prof. and Mrs. HargrOve, assisted by Miss Evalyn Mussetter. gave a Halloween party at their rooms in the college building in honor of the pupils of the college school. The rooms were very tastefulIy and appropriately decorated and the many wierd fancies of Hal iowe'en indulged in and enjoyed by all including the ghosts. Miss McFadden of Murfreesboro, and Mr. T. B. Tim berIake, President of the college board, were also guests.
 The building and fixtures owned by the defunct Bank of Stevenson. has just been purchased by the Citizens' Bank, which will occupy 1t at once.
The Montgomery advertiser., 1908-11-04
7NDUsTRIAL REVIEW.
F=eorxaa- Alabama Industrial Index Pre-
 aic4n PoHt-EIectiOn Improvement.


 coInmbus Ca Nov. 3.-(SpeciaL)- Yshe Georgia and Alabama Industrial Index will say tomorrow in It's regular
 Wdth the transition of the preslden-, tiai election of 1908 from the, field Of sneculatIon and unrest to the sober skste of recorded history there passes away the quadrennial business buga- hoo In the United States of America This year the feeling that is usually fhe unwelcome attendant of ''presiden- @iaI year." was more acute than usual or1 account of the fact that the coun- try was just recovering from severe yer 3naas interests of all kinds with the actual dropping of 'he ballots and ar furl- eufiarly agreeable. In Georgia and Alabama. where such plucky fight hae been maintained against combi- nation of conditions that tested the courage and endurance of the people fo the highest degree, there will be ssnfinent of general satisfaction. ire spective of the various results of the many political conte1ts. that the cam
The Montgomery advertiser., 1908-11-04

The building vacated by the Citizens Bank will be connected with the one in which c. E. Timberlake's store is located and will be occupied by that gentleman with a new stock of goods.
 The depositors of the Bank of Ste- venson are being given notes, signed by the stockholders. who are men strong financially and morally, and are considered as good as cash.
The Montgomery advertiser., 1908-11-04
A wondergul Chryuanthemum,

Chicago. Nov. 3.-The wonder chry- santhemum plant of the world, coming from the greenhouses of Hamilton Mack Twombly, at Madison, N. J., will be on exh ibition at the National Flower show which opens next Friday in Chi cago. This flower Is only nine months old, only three feet high, has 500 blooms and is twenty feet in diameter.
The Montgomery advertiser., 1908-11-04
Wincd on NIan.

Syracuse. N. r.. Nov. 3.-The village of Savannah, twenty miles west of here- in Wayne County. was almost wiped off the map by fire today. Twenty-Five buildings were consumed, the losS amounting to $150, 900.
The Montgomery advertiser., 1908-11-04
KANSAS CITY LIVE STOCK.

Kansas City, Nov. S.-Cattle receipts 1000 Including 400 Southern strong native steers S4: to gRt'E0 so,,thsrn cows ..... 200 @ 3.3O
 Hog receipts 5000 strong sheeD receipts s.oOo. Steady. Afnttons .... ...... .... 3.75 @ 4.25; Lambs .. zee. SEQ " '''''
The Montgomery advertiser., 1908-11-04
cHICAGO LIVE sTOCK.
ST LOr1s LIVE STOCK.

St. Louis Nov. 3.-CattIe receipts z.5VU tneluding 9 900 Texans, to 10 cents higher: s, -z As7 Eo gtockers and feeders z99 s'V0 Texas steers A.L' V OiN Cows and heifers ......-. l'75 @ so.
 TIoEs-receipts $500 IS to 20 cents higher EasS, xE,nss,-..a -~ . .. 6.25 a 5.95 BntcRsTs and pest heavy 6.7O e ,.It s;lo.
 sheep receipts 1.5oo 10 to 15 cents hlgher 1e TsnahS .. .. .. 100 @ 5.4O
The Montgomery advertiser., 1908-11-04

Light 10 moderate rains have occurred in the lower Mississippi valley, Alabama and Georgia. under the influence of an area of low barometer to the south of Key West Fla. and an area of high central over Virginia. Falr weather has prevailed and now continues over the remainder of the country, though an area of low barometer central over Lake Superior has caused high CT temperature throughout the lake region and New England. The weather is com paratively cool throughout the West under the influence of an area of high" central over wyoming.
 Conditions favor aditional showers in Ala bama this afternoon. followed by clearing late tonight and fair weather during We'd nesday.
 |. s. Department of Agriculture, Weather
 Bureau.
 Temperature and precipitation as report ed by the Weather Bureau for selected ing m, Nov. 3, 1908.
The Montgomery advertiser., 1908-11-04
THE WEATHER.

Daily Local Weather Report and River
 FOrecagt. United States Department of Agriculture. Weather Bureau Local Observation Central time.)
 Montromerv Nov. s. 1908
The Montgomery advertiser., 1908-11-04
'-Rising. x-FaIling. :.
RIVER FORECAST.
WEATHER CnNnIr1nNa

The upper Coosa will remain stationary: the lower Coosa and the Alabama will rise slowly.
The Montgomery advertiser., 1908-11-04

T-Indlcates trace. P. C. HORTON. Asst. Obsv.
 Weather Bureau.
The Montgomery advertiser., 1908-11-04
U. s. Department

Temp. Rain Stations: Min Max Inches
Daily independent. [volume] (Elko, Nev.) 188?-1915, 1908-02-27

ANNUAL STATEMENT
OF the SALMON RIVER MINING COMPANY for
the year ending Febr 'ary LIST, 1908.
Location OF mine, Salmon River Mining Dist
riot, County of Elko, State OF Nevada.
:. Dr.
To cash on hand Feb. LIST, 1909 10000 90
To assessments collected year past. 5l30 90
TO amount received from other sources COCO 90
10 amount due banks. MINIMUM. ... 0O0O 90
Total Observation-Disclosures $3.50 W
Or
Mine expenses in year past ............. $4252 So
Seneral eXpens eS In year past ........... 473 IL
Palc dividends IN year past ............. 000O 90
balance on hand Feb. LIST, 1903 40i 81
Total ............. 30 90
Daily independent. [volume] (Elko, Nev.) 188?-1915, 1908-02-27

At one time a mint was located at The
'Dalles, 0 !egon. by act of congress; this
was in the year 1865, when one million
dollars was appropriated. Rock was
quarried from five miles up Mill Creek
With which to construct the building.
large number Of workmeu were employ.
ed and the building reached the second
story when congress decided that the
mint was not needed and no further ap-
preparation was made. .:...
The Carson News says that Tie Nevada
railroad commission is repairing to pre-
sent demand for u terminal point in
Nevada and do away with the shack.
haul" In case OF refusal Of the rail-
roads to grant the deuaLd the matter
will be presented to the in terst ate COM
merce coun ission. II Is certai6ly time
that the apack haul" robbery of the peo-
pie OF Nevada was stopped. II is OF the
came level IA highway robbery and not
a whit more no norable.
10. counting up the saloons yesterday,
we missed tW" which makes the number
In town eighteen instead Of sixteen, AS
stat ed. This gives saloon and frac-
tion to each 100 Of our population Isn't
this enough saloons for Elko? II any
good reasons exist for starting any more
saloons III town, the INDEPENDENT would
like tn know what they are. It's columns
are open To anyone who wishes TO advo-
cate the opening of more SALOONS in
town. Come ON and give the reason for
your faith.
Daily independent. [volume] (Elko, Nev.) 188?-1915, 1908-02-27
600 Reward. 500.

The readers Of this paper will be
pleased TO learn thas there is at least
one dreaded disease that scienc CO haa
been able to cure III all It's stages, and
that is Catarrh. Halle Catarrh Cure 10
the only positive cure known TO the
medical fraternity. Catarrh being a
constitutional disease, requires con.
stitutional treatment. Halls Catarrh
Cure is taken internally, acting directly
upon tile blood and mucous surfaces OF
the system, thereby destroying the
foundation of the disease. and giving tho
patient strength by building up the con .
stitution and assisting nature in doing
it's work. The proprietors have so 10 UGH
faith in its curative powers that they
offer One Hundred Dollars for any case
that it failsto cure.
Send for circulars and testimonials.
FL. CHENEY & CO., Toledo, o.
Sold by druggists, IS cents.