Bismarck daily tribune. [volume] (Bismarck, Dakota [N.D.]) 1881-1916, 1908-07-19

be able to bring out every point of
merit, but ask him to put it on pap
er and the chances are he will
scratch his head, write about two
lines and imagine the readers know
all about the details that he has not
mentioned. ,-...
GA merchant advertises 25-cent
hose for 20 cents per pair, all sizes,
when perhaps there are none includ-
ed in size eight and a half. The first
lady that asks for this size will be
disappointed and unwilling to put
any confidence in future announce
ments.
"We hear a man say, lowest pric-
es ever made finest gathering of
| fall SUITS all the latest styles,
etc How many of those much
used phrases will stand the
| searchlight of truth. Would it not
| be better to say, the lowest prices we
| have ever made sour finest gather
1 ing of fall SUITS or entirely new
| styles The former way there is lit
] tie chance Of statements being true.
The latter, they at least look reason
i able. r..
i eff there is any line of business
j that has been abused in newspaper
4 advertising-and by abuse I mean its
possible advantages never given-it
i is the grocery line. John Smith,
, fine groceries, used to be the proper
caper, or else it was the cut-and-
{ dried long list of articles, including
chocolate and matches, blueing and
French peas and condemnation
of mismated articles. Today the
grocery ad specialist takes for a
: theme the breakfast table, the din
Z ing room, the family group. He
r touches on health; he touches on
+ purity. He takes some one article
: each day for each ad, and delves into
| it's history. If writing on coffee OF
tea he studies the progress and his
tory of the business-what gives il
: the flavor and strength; something
about roasting and so on. The gro
Gerry business presents broad field
g for versatility in writing, because i
. includes such vast amount of di
verse articles. -.-.,
a tThe average grocery store is con
3 sidered dirty place. What a won
: derful chance for educational refor
: nation is cleanliness! We have i'm
: proved facilities in the store fixture
r today for separating, for instance
r the flour department from the mo
e lasses department. We have boxes
: drawers, pigeon holes, bins ant
J. chutes, while groceries of a NOR
s delicate nature are preserved undo
g glass and well designed covers. Thes
d texts, these suggestions, are creates
It by asking yourself what do wan
a to see in the grocery store?' Sto
and compare the different stores.
,fl tsWhat attracts your attention tc
Is ward any particular store? Contras
lei the grocery store, or the dodger to
it day with that of ten years ago. Thi
y is the manner in which these head
e. lines are obtained, by soliloquising Q
" debating with yourself 1t is n
e- longer sufficient to say man is her
a est or a fruit good. The public want
to know the facts, and the informs
"a ton must be properly presented. Al
n ways use an Illustration II possibl,
st but in doing so make sure that
W harmonizes with the reading matte
III Cuts give an ad expression niue
" more likely to catch the reader
n eye than cold type. Why do some (
Id the best story WRiters use drawing
id to illustrate their ideas? II is b
81 cause picture talking to the ey
1eltelh truth more quickly and in