Los Angeles herald., 1908-11-06
WATCH ADS OF
HOME PRODUCTS
SUNDAY HERALD WILL GIVE
COMPETITION ENTRIES
Successful Effort Will Be Displayed
on a Banner In the Industrial
Parade and Posted at
Headquarters

Parade and Posted at
Headquarters
Next Sunday morning will be Home
Products Advertisement Day" in the
columns of the Los Angeles Herald and
it's readers will be treated to great
exposition of the art of advertising
home industries in the competition
for the prize offered by the chamber of
commerce for the best announcement.
For the past five days advertisement
makers all over Southern California
have been busy creating their best and
cleverest displays in type and picture
on the subject of 'home products" and
these will be published next Sunday
morning in an effort to gain the prize.
Readers are to decide by vote which
is best, each advertisement standing
as its own ballot. Every lad" clipped
out and sent to Secretary Virgins OF
the chamber of commerce will count
as one vote. The lads" will be sort
ed numbered and counted carefully
as they are received, and five days
| later the winner and its creator will be
publicly announced.
The prize home products ad" will
| be displayed on a banner in the big
Industrial Parade" and be posted in
| Headquarters at the chamber of COM
merce throughout prosperity Week. ="
Novel and interesting ideas are
promised by the ad-writers, who have
called upon Secretary Virgins in large
numbers throughout the week, only to
be told that the public is to be the
absolute judge and arbiter of the prize
banner.
The ballot box at the chamber of
commerce will close at p. m, Friday,
November 13, the five days time being
given to permit readers in the most
remote section of Southern California
to read all the contesting "ads'' and
send in the clipped votes for their ia
vorites Only lads" published in the
evening newspapers OF tomorrow, No
vember Z; and in the morning newspa-
pers of Sunday, November 8, will par
ticipate in the competition and be ac-
cepted as votes.
| Parade List Closed
The list for entries to the big indus
trial parade closed yesterday, and
| Chairman r. j. Zeehandelaar and his
associates on the committee will begin
at once the task of classifying the ex-
hibits, assigning them to their definite
positions and divisions.
Sheriff w. A. Hammel will be grand
marshal of the Home Products page
ant and will be assisted by staff of
well known citizens. Prominent man
| uIdCLuTerS III VdI1OuS llllC0 VIII OC III
vision marshals, and in numerous In
stances proprietors of factories them
selves will drive their own exhibits.
| Chairman Zeehandelaar announces
that in working out the details of the
big parade every effort will be made
| to eliminate as far as possible ex-
| tensive decoration Of the wagons and
floats. the idea being to emphasize the
Industrial side of the question, and to
show the people in most interesting
form what the local products consist
| of and how they are made. Conse-
| quently manufacturers are not being
encouraged to Great elaborate decora-
! tive features or extravagant floats.
| Meanwhile the preparations for Fac
tory Visiting day, which follows Pa
rade day, are progressing on such an
| extensive scale that it promises to be
the big feature of prosperity Week p"
Chairman II. J. Brainerd and his as
sociates have arranged for scores of
factories to provide interesting sights
for the public.
| Automobiles to transport the public
comfortably and rapidly over the va
rious circuits of the factories, Novem-
ber 10, are most needed to assure the
unlimited success of this feature, and
| Chairman Brainerd and Secretary
Virgins hope that owners of machines
will respond literally in loaning the
1
be provided for all machines loaned.
There will be four circuits of the
| factories each starting from the. cham
ber of commerce and including inter-
esting factories, big and little, where
stops will be made to witness the pro-
cess of manufacture. The propprietors
of the factories personally will well
| come the visitors, and competent
guides will be provided to show guests
| over the plants.
Home Art Show
The free home art show which is
being arranged by F. w. Blanchard of
the music and art committee will be
a great ali-week attraction. Artists
from all parts of Southern California
will hang their choicest works. The
entries are now being received at the
Blanchard art galleries, and the pic
lures will be received on and after
next Monday and Tuesday.
| Principal John Fl. Francis of the
big Polytechnic high school yesterday
arranged to make Wednesday, Novem-
| ber 9, prosperity Day" and President
/ George H. Stewart of the chamber OF
commerce will address the 1000 students
on "Home Industry"
The issue of 100000 buttons bearing
the slogan, BUY and Boost Home
Products has been sold out to the
merchants, who will make the free
distribution. according to report by
Chairman r. w. Bailey of the button
committee. A portion of the great Is
sue will be held at the chamber of
commerce for distribution to school
children and to neighboring cities and
| towns.
Twenty thousand pennants bearing
the slogan in white and gold will be
distributed from the chamber of COM
merce exclusively, all vehicles being
supplied for the asking Monday, No
Vember 16.
Mrs Frank Virgins will address the
Crescent Women's club Of. Ocean Park,
November IL on the subject of pub
licity and How to Advertise"