The star and Newark advertiser. [volume] (Newark, N.J.) 1908-1909, 1908-11-17
brilliantly Illuminated thoroughfare in

brilliantly Illuminated thoroughfare in
the country.
At the enthusiastic meeting held
last night in the offices of Ferdinand
r. Moeller, $50 Broad street, at which
the associations first officers were
chosen, two plans for the brilliant H.
Elimination Of the street were discussed
and 1t was considered likely that one
of them would be adopted.
One provides for the placing of sew.
enteen flaming arc lights, each of $1,000
candlepower, on each side of the street
and 100 feet apart. The other provides
for an electric arch across Broad street,
104 feet, and containing 500 lights.
Either. 1t was said, would make South
Broad street the most brilliantly light
ed street in the country.
Mr.. Young and Mr.. Pemberton, both
Of the Public Service Corporation, adj
dressed the association on the best
ways In which to light the street so as
to attract purchasing crowds, Inc both
assured the members that the Public
Service Corporation would do every
thing to cooperate with the association,
not for the matter of profit concerned,
but as a matter of civic pride.
The first business of the meeting was
the election of officers, all of whom will
serve for one year. The balloting re-
suited in the selection Of the following:
President, James j. MCGUIRE; vice-presi-
dents, Theodore Keer, George w. Jagle
and Carl l.. Jacobsen; secretary and
treasurer, Terd. r. Moeller.-
Chairman Frank M. Schulz, of the
City Hall committee, reporting on the
proposition of improving the looks of
the Broad and William street corner,
said hat a meeting was held in the
offices of the City Hall commission, at
which Judge Gottfried Kruger and
Vice-Chancellor Howell were present,
and he said that these commissioners
will take up the matter with Mayor
IN the latter's return to the
city, and that they then will make a
to the association.
In this regard Mr.. Schulz reported
an architect who was going to
build some structures on Plane street
had offered to fill in the excavation on
the corner Of Broad and william streets
with the dirt taken out of Plane street.
A general discussion of the lighting
followed, and 1t was finally de-
termined to leave 1t to the committee
on lighting, they to make a further re-
port at a later meeting. A resolution
was adopted changing that part of the
which put the annual dues at
81 a year and making such dues, IS per
The meetings of the associa-
ton will be held on the third Monday
Of each month, and it was decided that
next Wednesday should be the begin
hing of the advertising campaign.
Before adjournment the president ap-
the following standing commit
On membership Chairman Rob-
ert B. St%outenburgh, Theodore F. Keer,
Carl L. Jacobsen, Waters b. Day and
Fred N. Sommer. The finance commit
tee is composed of the following: Albert
Koenig. chairman, and George F.
King, John F. O'Hara William F. Ack-
sr and Ferd. r. Moeller. Advertising
Carl L.. Jacobsen chairman,
L. Kahn. George w. Jagle, p. r.
Murphy and Edward r. Ward; lighting
George w. Brodhead chair
and Jean r. Tack, Edward c..
J. c. Reiss and Graham B. Nc
Iregor; legislative committee, Frank
VI. Schulz, chairman. and Robert M.
Osborne, Robert B. Stoutenburgh, Mr..
Sampson and Roland ID. Croker; en-
.ertainment committee, Waters B. Day.
chairman, William M. Sommer, Frank
Hunt, Ferd r. Moeller and Frank M.