Bisbee daily review. [volume] (Bisbee, Ariz.) 1901-1971, 1908-03-04
ADVERTISING RESOURCES
OF ARIZONA.

VT Nni%~ANrN.
Fitz Mac, the well known newspaper
correspondent and Arizona booster,
on Saturday last appeared before the
board of trade at Phoenix and deliy-
cred an address on the Importance of
advertising the resources of Arizona
and suggesting how it could best be
done. The address was very inter
esting one and showed that the
speaker was thoroughly familiar with
what Arizona possessed which could
be made known with profit to the out
side world.
1t was the opinion of the speaker
that the best kind of advertising for
Arizona was to be accomplished SIM
ply by comparing conditions and re
sources here with like conditions and
resources in other states and terri
tories in the west; this because Ari-
IONA in both mineral and agriculture
could show more than any other west
ern state. While the agricultural pro-
duct of Arizona is not yet SO great as
in many of the western states, still
the fact remains that for the number
of acres in cultivation the profit of
our farmers is greater here than in
any other state. This, fact is easily
demonstrated in the agricultural val
leys along the ella and Salt rivers.
Concerning the appearance of Fitz
Mac before the board of trade in
Phoenix, the Republican says:
THE speaker was given close atten-
ton and spoke from manuscript, coca
-sianally interpolating impromptu
statements suggested by one circum-
stance and another as he proceeded.
A large part of his address was de-
voted to a recital of the wonderful re
sources of Arizona, a subject not new
to his hearers but he presented it in
a manner that further impressed his
auditors with the magnitude Of these
resources, not appreciated by Arizona
people because of their very familiar
ity with them. And that by the way
is not a legitimate excuse although
it is true, for it is reflection on
their alertness of mind. There are
so many opportunities in Arizona, SC
many undeveloped resources laying
all around that the home resident has
become too much accustomed to then
and only when some graphic compar
ison is made with similar resources
elsewhere.
"And this, eontended the speaker, is
one of the great secrets of advertis
ing, to constantly make comparisons
that are fair and honest, with some
thing of a similar nature, that shows
the large margin of advantage in fav
or of the Arizona opportunity Con
tinuing he gave an array of facts re
duced to figures, showing tillable
areas in this valley, possible produc
ton per acre under good manage
ment, and the value Of such produc
tons, reducing all in the last analysis
to dollars and cents. which is the fna.
argument in connection with material
prosperity. How much viii an acre
produce, and Of what crop? What is
the value of It after it has been grown
and what is the cost of production
These totals viii make the profits
easily determinable And then the
acreage, etc, etc.
"And not only the valley acreage
but the still vaster resources Of the
hill country in mineral wealth and
grazing possibilities And finally after
approaching in some measure the
magnitude of these things, the lesson
of operation was borne in, the depend
ence of one industry upon another fol
its prosperity. Nobody should be more
interested in the raising Of oranges
and alfalfa than the miner and the
most energetic boosters Of the mines
should be the farmers and urban
jewellers.
"The speaker paid his respects