Los Angeles herald. [microfilm reel] (Los Angeles [Calif.]) 1900-1911, 1908-08-10
HAMBURGER MONSTER
STORE THROWN OPEN
IMMENSE STOCK AND STAFF
FULLY INSTALLED
Building RepIete with Latest contri-
vances for Accommodation of Gus
toners and Display of Differ
ent Lines of Goods

This morning, bright and early, the
ma enif1cent new Hamburger building
at Eighth and Broadway VIII De
thrown open to the public for the hrst
tine-completely stocked and as tully
equipped and systematized as though
ii had been doing business there TOT
many years.
The new force of employees NUMBER
ing about 1900, within the past ten
DAVIS has been thoroughly drilled and
trained, and 1t is expected they Will
he so familiar with all the stock and
workings of the tremendous mercantile
beehive that the great opening rush,
which is almost certain to run into the
thousands, will not confuse them.
"a place for everything and every
thing in it's place" is the motto OF the
new store, and those who were permit
ted to peep into the great establish
ment before the grand opening declare
there are millions of places and MIL
lions of things to fill them"
"a CITY in four walls" Is the way
several have described 1t. Still another
enthusiast declares it is seven big
cities in one"-one city underground,
with six more metropolitan layers
above. each on top of the other, reach
ing six stores-a block each-to the
sky. -
is a startling statement, but the facts
seem to justify 1t.
West of Chicago there is perhaps no
more modern or wonderful mercantile
monument than this great building Oh
the Hamburgers, which stands as a
mighty tribute to the progressive spirit
and prosperity of Los Angeles ana
Southern California. 1t is replete with
architectural triumphs, marvel OF
low Sole
comfort and convenience. 1t contains
everything known to the building
trades in the way of labor saving de-
vices, conveniences, architectural per-
lection and beauty.
A knowing stairway" which carries
you from one floor to another without
moving and with you carries hundreds
of others at the same time, is one of
the innovations. A system of silent
elevators, almost without an equal,
is still another. An electric lighting
plant, an automatic fan vent and air
pumping system, wonderful fairyland
aisles which are veritable boulevards,
great marble columns, mazes of mirror
walls magnificent-well, to be appre-
ciated it will have to be seen.
Today will be your first chance to
see it. If it were not that the build
ing is so large and commodious 1t
NOulQ NC eAllAlOob o6AO ~ PANN4St NAAeNS
unless you go early-very early-it will
be difficult to find your way into the
surging crowd of shoppers and sight
seers which will swarm to the new de-
partment store.
But the new Hamburger building
was constructed to accommodate al
most any crowd that comes to it.
Within it's four walls there are rooms
within rooms, palaces inside of palaces,
where thousands on thousands could
almost be hidden away so that a
casual observer would conclude there
were few present. Z 1t will have to be
tremendous crowd, indeed. to tax the
capacity of this giant establishment.
But go early and take a look inside
while you have a chance to learn all
the many details about the big struc-
ture and before the vast corps of
clerks and department managers have
become fatigued and tongue-tied. Late
this afternoon so much will they have
talked and to so many will they have
made explanations that you are apt
to find them exhausted. They would
not be human if they stood the strain,
for today undoubtedly will be one of
the busiest the great store will know
except at Christmas time.
The store will be open at o'clock,
and no doubt even that hour will find
many lined up on the streets waiting
for the moment they may surge into
the new establishment