The Oskaloosa herald. (Oskaloosa, Mahaska County, Iowa) 1885-1919, 1908-04-16
THE FRANKEL STORE.
Enlarged and Improved, and Dedi-
Gated Today,

during the past three montns, was ioi
mally opened today amid al blaze Of
glory. remodeled, refinished, refur-
lnished., and re-decorated. The store
has been transformed into as hand
some trade emporium as can be
found anywhere ,ip the west, and 1t is
now one of the, largest and best APP
pointed stores of any kind in Iowa.
An immense amount of labor has been
done onTthe place, and in fact the con-
tractors. have not yet completed their
work. The cost Of the enforcement
when figured will be fully If not in cx;;
cess of ten thousand dollars.
What Has Been Done.
Front rebuilt.
New electric passenger elevator in
stalled. t$
Second floor remodeled.
Office rooms at front removed Tor
millinery.
New furniture and fixtures.
New lighting system.
New decorations throughout.
But the resume does not tell OF the
extent of the work that has been
done. The new store, occupies a space
of 20, 900 square feet, dgg ,;au,,
| The old stairway on the. north side
of the front that formerly gave access
to the second story, where several
suites of offices we're located, was rel
moved and the front7was rebuilt to in
clude the Space The show windows
were made over into huge display
rooms with French plate, side and
hack mirrors. No finer show via
dows are possible, The entrance IS
notiyet completed.vslt will, be, slope
from the sidewalk, TO 1.-The swinging
double glass doors and will be re-
titled. A handsome all glass case Will
have place in the center of the entry
space. The form and the appearance
of the front has been entirely altered,
| About the next big Improvement
one sees is the new electric passenger
elevator. 1t is located on the south
side of the store toward the west end
Of the building. 1t has carrying ca
pacity of two thousand pounds and
connects the three floors of the big
store. The new elevator practically
makes the three floors one, NJ, .t.,..i
s., The Big Change. 7n..g..i. ,
| The greatest change has been made
ION the second floor. One. is amazed
lat the handsome room that has been
created. The, entire floor is now oc-
cupied by the millinery, ready-to-weat
garments, waists. lingerie, corset, and
Infants departments. The whole
floor is a dream In mahogany and
green. Great plate glass mirrors
Iabound. They are everywhere, covet-
ing the walls, posts, ends of shoE
cases, until the size of the room be
comes as bewildering as "befuddle al
Hey" The furniture consists of huge
eases of solid Cuban mahogany, the
real thing, and it's elegance makes a
room that WIN make Oskaloosa fam
Gus. Nine great double cases extend
from the south side of the room for
the holding of garments, gowns and
wraps. On the end of the cases is a
great mirror with folding doors that
becomes triplicate mirror when OPP
ened. In the other end of the big
cases which are about eight feet in
height, is provided a little room where
the customers may try on and fit a
garment as in a private apartment.
The millinery department has the
east end of the room. In the south.
east corner is cosy little apartment
CT
hats. They are shown in aflarge wall
case with Sliding doors like the Sec
tional book case coverings All of the
big cases just mentioned are enclosed
with huge sliding doors and are dust
proof. 90
A line OF handsome wall display
cases, glass covered, extends along
the entire north side from the front to
the rear These set out from the wall
and behind them is the shelving for
the surplus stock Of the several de
fpartments' !
More cases are seen at the west
side of the room for the handling OF
wrappers and garments of this class
| SticSo oiV IiiO WI ~
places of the alteration and millinery
departments. Mahogany floor cases
and cabinets are plentiful and capac
lty of the departments is something
enormous.
At the left, just as one enters the
room from the elevator. is an elegant
ly furnished apartment and cosy nook
for the use of ladies'. 1t is furnished
with every comfort-giving idea that
could be suggested. Chairs, rockers
sofas. A writing desk and starlonery
for the use of customers has its cor,
ner. and a reading table occupies an
other vantage point. Separate rooms
provide toilet and lavatory. finished in
spotless white enamel. These rooms
are not small closet-like affairs, but an
abundance of room has been taken
Everything about the entire floor Is
on an immense plan that cannot fall
10 impress aud to pleasef B
phe entire room is covered with D
thick velvet carpet of green. This
gives the finishing touch to the room
and leaves nothing to be desired. II
makes a combination of red and green
that IL uiiltinIied nv fha mirrors until