Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1908-03-11
FAIR STORE SHOWS
GREAT IMPROVEMENT
Enlarged Quarters Are Thrown
Open to the Public in Big
Spring Sale
OCCUPY ENTIRE SECOND FLOOR
Made Department for Ladies' cIoaks,
Suits and Ready to Wear Garments,
Muslin Underwear, Upholstery and
Millinery - Formal Millinery Open
ing to Be Announced Soon.

/ Upon the occasion of the opening OF
a ten days sale, beginning today al
I, The Fair. was demonstrated the wis
| dom of the management in securing
additional space, the second floor of the
Boardman building, formerly occupied
by the Eagles club rooms, and taken
over by The Fair January l.
An elegant new stairway has been
put in, starting at the arch between
the departments of shoes and clothing
and dry goods. easy of access, and de-
signed to insure comfort, convenience
and safety to the numerous patrons.
The stairway is full six feet wide with
| extra broad tread and low riser. sup
piled with banister and hand rail, and
perfectly lighted by large sky light
Immediately above.
The entire second floor has been re-
finished, the hall proper being devoted
to ladies' cloaks, suits and muslin un-
derwear, curtains and upholstery. In
the front rooms from which the parti-
tons have Deen removed, is installed
the millinery parlors. The floor is COW
cred with inlaid linoleum and the
rooms re-decorated turnout.
Modern show cases and fixtures as
sist in displaying to the best advan-
tage the entirely new stock of first
class millinery. the designing being UNI
~. ~ Mics
Leda Throw, late from Gage Bros, &
Co, Chicago. The formal opening or
this department will be announced in
few days.
Mr.. Hamilton says that the policy OF
popular prices obtaining turnout the
establishment would be continued in
the new millinery department as we'll,
and Judging from the results OF this
policy heretofore. the success of the
new department seems assured.
Also between the millinery and la
dies furnishings departments on the
second floor will be arranged ladies'
rest room, with toilet and lavatory, a
convenience which will doubtless be
appreciated by The Fairs patrons.
Another new feature is an attractive
display Of premium articles both use
full and ornamental, in which every
customer will be interested since they
are distributed absolutely without cost
in accordance with the profit sharing
premium plan recently inaugurated.
The oxfords and spring footwear.
mems clothing and furnishings. dress
goods, wash goods, and ladies' furnish
ings being now in. 1t was deemed adj
visable to start an opening spring
sale, and While preparations in the way
Of extra sales people We're secured in
anticipation of the additional business,
it would have been utterly impossible
to handle the crowd in the main floor
space only.
Mr.. Hamilton expressed himself we'll
pleased with the prospects for further
development, based on the results al
ready shown in conducting the popular
store to retail desirable dry goods,
shoes, clothing, furnishings and mil1ln-
cry at popular prices. Having made
careful study of the lines of buying.
selling and organization, no customer
is knowingly allowed to leave the store
dissatisfied.
The Fair is strictly a MarshalltoWn
institution, and no effort will be spared
nor reasonable request be refused. Ev-
cry attention being concentrated upon
keeping all possible business of the
town and county where it belongs
right here in our thrifty city.