Los Angeles herald. [microfilm reel] (Los Angeles [Calif.]) 1900-1911, 1908-03-07
THOUSANDS SEE GREAT
ZEE-NUT EXPLOSION
HERALD'S SCHEME PROVES UN.
BOUNDED SUCCESS
Streets Are Thronged with Eager
Crowds of Spectators and Lucky
Winners Are Proud of
Prizes

The Herald's great Zee-Nut explosion
yesterday afternoon proved a rousing
success.
Long before the scheduled time,
O'Clock. when the great rocket shot sky
ward and sent down a shower of cou-
pons, hundreds of urchins gathered in
front of the w. p. Chase Zee-Nut fac
tory at APO and 422 South Broadway,
and awaited the fun.
The crowd numbered more than 10000
persons.
For a half hour before The Herald
explosion was advertised to take place
the managers enlivened matters by
hurting hundreds of packages of Zee
Nut from the factory to the noisy but
good-natured kids.
1t was great fun, not only for the
youngsters who lined the streets, but
for the thousands of men and women
who crowded the sidewalks to such an
extent that traffic was absolutely i'm
possible for at least twenty minutes.
1t was not an unexpected crowd, the
boys knew it was one of The Heralds
enterprising advertising schemes, and
the general public were aware if The
Herald was sponsor for a scheme 1t
would bring thousands to endeavor to
win a prize and see the fun.
And the boys, how they enjoyed the
sweet-tasting, delicious Zee-Nut! Their
cry was more" and when the pack
ages came their way they fought des-
perately for them.
Shortly before the appointed hour the
megaphone man made his appearance,
which called forth a rousing shout from
the kids, and soon everything was in
readin SIS for the great event of the
day. an event that thousands of Her
aid readers came into town to witness
Nna..tI NM.&nbae ExpI0SiOn
The megaphone man yelled THE fuse
is lighted; look out for the explosion,
and sure enough in less than a second
there was a terrific explosion, thou
sands of threats signed OH and as
the great rocket flew skyward thou
sands of eyes watched its progress;
then another explosion, and there was
a shower of silvery pieces of paper,
resembling a flock of swallows, which
gently and easily sailed eastward.
The wind, being high and strong,
| sent the 1890 Herald Zee-Nut prize
coupons not on Broadway, but a little
| further east. But this did not spoil the
| fun at ALL the gang of kids started ar
ter them They soon landed and with
| in ten minutes after the rockets ascent
the boys presented their coupons at the
office of Mr.. Chase, and true to The
Herald's promise, each holder received
what his prize paper called for.
The prizes were really good, and the
BOYS appreciated the generosity of both
The Herald and the Zee-Nut manufac-
turers, and went away perfectly salts
| fed with whatever prize they cap
| tured.
This was one of the most successful
enterprises ever undertaken by a news
paper, and The Herald's advertising
qualities were easily demonstrated by
| the great showing of yesterday after
noon on South Broadway. The w. p.
| Chase Zee-Nut company is also to be
congratulated for the success of the
affair and for their generosity. 1t
made a great hit, and will be the talk
of the town, and The Herald's big
Zee-Nut explosion will not be forgotten
! for many days.