davidaulloa/AmericanStories huggingface dataset:
Evening star., 1908-05-06
How To Write Retail
Advertising Copy
By Herbert Kaufman.

skilled mosaics works with small fragments OF stone
they fit places than the larger chunks
The skilled advertiser works with small wordsthey ht into
minds than big phrases
The simpler language greater certainty that will be
understood BY the least intelligent reader.
The construction engineer plans his roadbed where there
gradehe works along the lines of least resistance
which into mountainous style bad
y sur,eyed-a minds not built for high level thinking
Advertising be simple When rcked out with the
ewelrv and literary expression looks much of
place ball dress at the breakfast table!
byng public only interested facts People read ad
vertisements find what you have to sell.
who FIRE the facts in the shortest time
gets Blank cartridges make noise but they do
hi-bank talk, however clever, is only wasted space
You force statesmen keep solid factsyou don't al
with from Marie Corel You must not tolerate in
printed selling talk anything that not willing to counte
nance in personal salesmanshp
Cut out clever phrases they inserted the sacrifice of
eplanatonswrite copy talk Only be more brief
Publicity cosier than conversaonrangng in price down.
ward from 5000 neak not cheap but the most expensive
commodity in the world.
Sketch your ad the stenogapher Then will be
Saying it that you will have time to bother about the
gewgaws Of writing Aferward take the typewriter manuscript
and every line be erased without
omttng important detail What remains in the end all that
really counted in the beginning.
Cultivate brevty and simplicity Savon Francois look
but people will understand French Soap Sir
Newons explanation of gravaon six but
schoolboys and homey what up must
down clinches the whole thing in six words.
Indefinite talk wastes 1t is cent productive
copy prices sacrifices half its pulling powet has
tendency bring lockers instead of buyers 1t often
false Some people bound conceive the idea that
goods higher priced than rcayohers, by the
likely infer that the prices lower and 60
away thinking that you !ave exaggerated statements
The reader be searched out by the copy Big
cheapest because doesn't single Publicity be
There advertisers who their
lights top their bushelhe average citizen hasn't time over
bushe.
Small space expensive Like oneHake snowsorm, there
S not enough of it TO lay
Space comparative after all 1t is of how
much used The passengers limited
press realize that Jones has tackled twevench sng
and fence for stretch Of five miles but they going
make what the shng say the feet letters
Browns bulletin board of the hill leap them before
they dodge And that doesn't nearly
much the total Of Jones dinky display.
lust ad we'll and attractivey displayed contnu
other day for big
the reader matter how rapidly they
going through advertising and produce results
pkng pieces of copy scattered through half
dailies.
tCoyrIt By Comp cago)
Evening star., 1908-05-06
Accused of Larceny Of Clothing.

Sarah Turner colored. was measured
and photographed at police headquarters
today She was arrested last night by
Detective Green of the tenth precinct be-
cause it was alleged she had taken about
$50 worth Of clothing and a ring from the
house Of Mrs. Eleanor Shepherd, 1924
Irving street. Sarah. it is stated. was
employed by Mrs. Shepherd as do
mestic.
Evening star., 1908-05-06

RICHMOND, Va. May 6.-At the ses-
sio, OF the American Surgical .Associa-
tion a number of papers were read, most
~ relating to operations for stone In the
bladder and kidneys. Among those sub
mi ting papers were DR.. George Tully
Vaughn of Washington, Dean Bevan of
Chicago. DIR. David Barrow of Lexington.
Ky. and DR.. Andrew J. McCosh OF New
York
Evening star., 1908-05-06
Files Suit for Absolute Divorcs.

Mrs. Opal Louise Smith today filed suit
for an absolute divorce from Harry j.
Smith. to whom she was married June II,
1898. They have no children. Infidelity
is alleged and a correspondent named. At
toPney Campbell Carrington represents
the wife.
Evening star., 1908-05-06

VICTORIA. B. c., May 6.-Rev,. Father
Brabant. who has been for thirty-n.ne
years on the west coast of Vancouver
Island. has been appointed apostolic ad-
ministrator at the diocese Of Vancouver
pending the appointment Of successor
to Archbishop Orth. whose resignation
was announced last Sunday.
Evening star., 1908-05-06
BEING ABSOLUTELY AND In ENERY
SENSE NON-SECRET.

By this bold Dr. Pierce has shown that his formulas of
such excellence that he afraid subject them the fullest
scrutiny.
Evening star., 1908-05-06

Horace v. Frist. formerly an inmate OF
the National Soldiers Home. was found
dead in his cottage near Hampton. Va.
Monday. Death apparently occurred
ABOUT two weeks ago. and the presence OF
empty laundanum bottles caused belief
that the old soldier committed suicide.
Evening star., 1908-05-06
REALTY TRANSFER.

Section.
Stone e. Fairfax, real estate corpora
tien report recent sale. for K. F. Slander,
Of the two-story and cellar bay-window
brick dwelling sic e street northeast.
which the purchaser will occupy as a
home. The property has liberal frontage
on E street. with good depth. and on ac-
count of the convenience to the new
Union station the owner realized a fair
consideration In the sale.
Evening star., 1908-05-06

NEW YORK. May G.-The American
Tobacco Company today declared a quar-
terly dividend OF pa per cent and an
extra dividend OF = per cent. This Is
unchanged from the corresponding quar-
ter of last year.
Evening star., 1908-05-06

SPRINGFIELD Mo-. May g. - Two
thousand employees of the St. Louis and
San Francisco railroad shops here were
laid off today for an indefinite period. The
reason assigned by the company for the
shutdown is financial depression.
Evening star., 1908-05-06
kNEIpp
MESH
UNDERWEAR

Don't be satisfied with make believe lsn~0
mesh. Wear kneipp-the Only practicable purs
linen underwear.
AT ALL rIRsT-CLAss pEALERA
Evening star., 1908-05-06

firmed. This means that the revolution
ary movement has collapsed and the peo-
pie are rejoicing at the fact.
Evening star., 1908-05-06

ALEXANDROvSK. May GA group OF
important political prisoners made an at
tempt to regain liberty here today. Some
of them were killed and i'm turn others
succeeded in striking down some of the
prison guards. and ten got away. The
prisoners were led by Illinsky, the man
who assassinated Gen. Count Alexis r.
Ignatieff at Tver December ~ 1905.
Evening star., 1908-05-06
HOPE DIAMOND soLDe.

Copyright. 1908. by Tribune Company. Chicaso)
Evening star., 1908-05-06

AGUASCALIENTES Mexico May g.
The first congress of Mexican newspaper
proprietors was opened in this city yes
terday. The purpose of the conference is
to effect a mutual organization Of the pc
riodicals Of Mexico.
Evening star., 1908-05-06

TJyIISA, Okla. May CIV. r. Brady.
democratic national committeeman from
Oklahoma fell from swiftly moving
street car here Monday aand sustained
serious although not necessarily fatal, in
iuries
Bonners Ferry herald. [volume] (Bonners Ferry, Idaho) 1904-current, 1908-05-16
Would Rather Stay single,

An athletic young man, who was or
the way to get bis marriage license
found himself at last In a room where
a. a matter Of fact, candidates for the
police force were being examined
Tho moment he entered the room the
surgeon said, "Stripr'
Whats thatr' said tho astonished
young fellow.
-Gst your clothes o." replied the
surgeon
He dld 10, and his chest measure
ment was taken
Nsxt the surgeon said, lump over
this horizontal bar"
he tried tho leap. but fell to the
ground.
Double up your knees" commanded
tho surgeon, -and touch the roor with
your hands"
Again he tried and failed
Nov run around the room ten
times"
The young man rebelled THAT II
not I'd rather remain single
-SingleT said the doctor.
-Yes, single. I'd like to know what
all this has got to do with Eetting my
marriage license
And then his mistake an 10 the room
wax solved
Bonners Ferry herald. [volume] (Bonners Ferry, Idaho) 1904-current, 1908-05-16

freshman who had entered one of
the large universities, and was not
much accustomed to the ways either
Of Institutions of learning or Of cities,
WAS returning late one evening from .
lecture. When near his lodgings he
was halted by two masked men, who
-held him up" In true metropolitan
style.
One Of the men leveled the conven-
tional revolver at the young man.
while the other relieved him of his
watch, pocketbook and other valuables-
He made no mention Of the matter
to anybody at the time. but few days
later be reported 1t to the president OF
the university.
at wasn't a great deal,- he said,
-but 1t was more than l like to lose,
and 1 think It's an outrage to treat q
boy that way"
why didn't you tell me Of this SOON
err asked the president
Il supposed they would bring the
things back to me next morning. he
answered 1T was a couple OF sopho-
mores hazing me, wasn't itr'
Bonners Ferry herald. [volume] (Bonners Ferry, Idaho) 1904-current, 1908-05-16

what have you found sNout NH Non
sieur Chabot7"
He IL an adventurer, one Of the de-
cnysd gentleman class: belongs to q cou-
pie Of clubo; has the eneres into some
able society. He has become affiliated
with the vicomte and his set only within
the last year or two. They are In several
schemes together. Lately he has been
making some money"
And the vicomte, you say, Ia an able
hnancierr
Very, I should say. He noated the
City and Suburban Messenger Company,
and was shrewd enough to withdraw be-
fore 1t went under. He n, ~ l told you,
president Of the Mutual Credit Com
pany. and large operator on the Bourse.
He appears to have been very successful.
His wife. the vicomtesss, han doubtless
been \ powerful factor In the making of
his fortunes. All, but shs u charming.
You should see her. II was her infu-
snce, doubtless, which secured the Co
opsration Of Monsieur Colbert Rsmplin
the banker Of Rue Kaufman, In that
deal. He was a naughty old fellow and
nsver would have entertained the bust
ness proposition Of de vsliar II II hadn't
been for the vicomtesse. She sat next
to him at dinner. The merit day the
prospectus Of the Aoutainblsau Charcoal
Company was issued, and the name Of
Colbert Rsmplin was On ths board Of d.
rectors-"
WHO told you AL thisr
Told msf Why, was there myself
They put me In AZ we'll. Look, hsrs an
In BIZ typss Besi~
~. CHARLES DAUBURON,
'C&pdtaliSt-
CassAgne's eye cleaned with delight.
he felt proud Of his pupil. He at and
listened whils his pupil ratified on, think
Ing deeply, ~ was his won't Presently
be pulled out his watch
TT y two O'clock" he aid. NY train
leaves At thres-thirty, and have a few
matters to attend to before I start. II
you have OCCASION to wirs me- 700 can
find me at that address"
He wrote upon the back Of card,
"Baptists Goulet,
Care Police Headquarters,
"Belliern, Dept Of Loire
That will be my name for the next
two or three days; at any rata, a. long
~ may find Il necessary to stay at
Bellierx. Don't telegraph unless my pres
ence Is absolutely necessary. leave that
to your discretion. Keep an eye on Mon
sieur Chabot- and procure man at once
to keep track Of DR.. Paul Mason's move
ments. Totally unnecessary. you say 2
Not at all. He may be the deepest villain
Of them all, and have called me In merely
to keep the other side from retaining my
services, thinking that by such a step he
could best secure the lmpossibility Of my
being put upon his own track
Charles D'Auburon lost sight of the
sublime eeotism OF his leader In his ad-
miration Of the manner In which he left
no point uncovered His movements In
the case were to Be compared to those
Of a skilltul general. who, before the bat
tie actually commences, disposes of his
men to tho utmost advantage. What In
other men would have been vanity was In
NJ. Cassagne simply an expression of con-
hdencs born of his self-reliant nature.
Ito be continued-)
Bonners Ferry herald. [volume] (Bonners Ferry, Idaho) 1904-current, 1908-05-16
DIGGING A GRAVE FOR HIM.
Intended victaH Escapes and One Of
Plotters Killed by Mistake.

I.te.ded victa. Escapes and One Of
PIotters Killed by Mistake.
A story Of treachery followed BY
poetic retribution Is told In dispatch
from Lucknow to a London newspa-
per.
Late In the evening a traveller, the
story goes, realizing that he could not
| reach Lucknow before dark and fear
ing the dangers Of the road, stopped
at the house Of the police inspector, a
native official, and applied for shelter
for the night
81 am carrying q considerable sum
of money" said he, and In view Of
the dangers Of the country desire to
have your protection until l can re-
sumo my journey by daylight"
The inspector made him welcome,
ing him to a sleeping room, where he
left him alone.
Az the night wore ON the traveller
was stricken with sleeplessness. Pres
emily he heard voices near his window
and strange sounds of labor. He got
up and looked out Hts eyes, used to
the greater darkness of the room, dis
cerned two men digging in a field at
the back Of the house. He strained his
ears to catch what they were saying
and realized In 4 few moments that
they were digging grave for him.
They were In a plot with the Inspector
Of police to murder him for his money
~ 40 49, -
light
In panic he stole through the house
and crept out by a back door. He dash
ed through the village as noiselessly
As he could and a mile or 50 down the
road climbed a tree, where he sat in
safety in the shadow Of the foliage
until daybreak came Then as a pa
troll came along he slipped down to
ground and told his story to the COM
handing officer.
All hands returned to the village and
there the first news that greeted them
was the mysterious disappearance of
the police inspector. The traveller 10
Gated for them the grave that had been
Intended to receive him. The soldiers
opend the trench and there was found
the body of the police inspector, horri-
bly, hacked
The arrest of two men who had been
seen with him late the previous even
ing followed and then the whole case
beanie simple. After arranging with
his accomplices the plot to rob and
murder the traveller tho police inspect
or started to get drunk while they
were busy digging the grave. In this
condition the idea struck him that be
would go In and do the killing himself
and 30 skim the cream of the booty In
stead of dividing evenly. STOPPING
over the bed to grip his victim by the
throat, he must have fallen forward
and passed quickly into a drunken
| slumber.
When the two accomplices outside
got the grave finished they began 10
wonder at the inspectors failure to
turn up. Entering the house, thy arm
ed themselves with the inspectors sa-
Der and creeping into the room attack
ed the man In the bed. literally hack
ing him to death.
Then they struck a light to look for
the plumber and discovering their mis-
take had nothing left to do but bury
the murdered man In the grave they
| had dug.
Bonners Ferry herald. [volume] (Bonners Ferry, Idaho) 1904-current, 1908-05-16
The Roupell Mystery
CHAPTER xII-(Continued.)

CHAPTER Kill Continued.)
Time was precious with the detective
he thought Of the prisoner then lansuish-
hg In the dungeons Of La Maxas He
put both bills In bis pocket, took up his
hat and arose from the table.
Then l am to understand that madame
prefers to Be cited to appear before the
tribunal. I think your witness' fees and
81 the sum l Offer"
Either the threat OF the sense OF loss
h implied brought Nine. Beausantin to
her senses. Tho little bsady eyes dilatsd
again, and she put her hand upon the
door.
"Don't 70; will tell you everything.
That u more ike business" remarked
Cassagna Now tell me all you know,
xou - I keep faith with you Here
szs your hundred franc. The oth0
hundred arc yours when you have told
rsux STORY"
II l1n't know much aid Nina Beau
nnoa- II knsv Moosisur Graham only
~ . sustpm~. He was . pleasant owl
nan, little given to drink. should
tudssl should ~ nothing but bis II.
1setion ~ Ids lietis 500 kept him from
Ostns 10 the dogu--
Ills son! Wa Aonxasur Graham,
49,, nArrisdr
'Yss dpot know much about him, ~
Antiy. I know b bad q SON. II must
have bsen his son. he wss vsry like
Mn
do you think you would rsoogpiss
Monsieur Graham's portrait, II you saw
M
The dstsctivs drew out the lockst and
viacsd It before her. Nina BsAusantin
teek II In her hand, adjusted 1t to the
hght Of the shop window, and examined
+ carefully.
This IL the portrait Of a very young
nan. The man knew was older than
eAiS- Where did you get Ill Yes 1t Ia
TIE portxlit Of Monsieur Graham
weuld know 1t by several things- BE had
. peculiar way Of looking"
what was thatf"
HE looked downward, at q slight an
de, habitually. He never looked one
straight In the face. He also wore ar
sys glass, like the man In the picture"
The detective drew out the second note
lnssrz
'-Tell me where he lived, and this ID
yours also"
~He lived at No. % Rue de Santin
It Is an apartment house. The same
concierge Is still there. He can tell yoc
moro than l can"
NJ. Cassagnc handed the other note te
Nina. Bsausantin, took up his hat, and
bidding the laundress good-day passed out
Into the street
Bonners Ferry herald. [volume] (Bonners Ferry, Idaho) 1904-current, 1908-05-16
No Circus for Johnny.

Johnny-~Can go to the circus
par
Father|-No indeed, wouldn't
think OF letting you zee such q degrad-
ing exhibition
Johnny-'Then won't you please
take me to the menagsrie1 Teacher
says we ought to see the animals."
Father-"whatl Pay full price to
see only half the showl / guess not. =
Bonners Ferry herald. [volume] (Bonners Ferry, Idaho) 1904-current, 1908-05-16

MrA Hardapple Cat plsy)-'That
thar leading lady looks the same an
she did in the last actr'
Mr.. Hardapple-"Yea2 and twenty
years are supposed 10 slapss between
the last and this ona"
Mrs Hardapple-"Do tell And TO
think she didn't wash her face once
In all that time"
Bonners Ferry herald. [volume] (Bonners Ferry, Idaho) 1904-current, 1908-05-16

Aren't you going in bathinxr
asked Miss Pepprsy.
NO" replied Cholly. You know
they say there's a huge shark lurking
around the beach these days."
Eyes, but why xhould that alarm
you? They say It's a man-satins
shark, you know" - Philadslphis
PreAa
Bonners Ferry herald. [volume] (Bonners Ferry, Idaho) 1904-current, 1908-05-16

such = Sadness.
''Old Scadds and are feeling mighty
sad today"
SLOWS thatr
II just asked him to loan me $50 and
he said be was sorry, but be couldnY
do It"
-WellY'
We'll I'm sorry, too--1Houstos
Post
Bonners Ferry herald. [volume] (Bonners Ferry, Idaho) 1904-current, 1908-05-16

The art of living consists In not b.
ng q dead ona
Bonners Ferry herald. [volume] (Bonners Ferry, Idaho) 1904-current, 1908-05-16

Trx, id trs, no not wut tina men4
Trx from the depth NV sum divin despair
Ris In the hart and rather to the III
In iuking on the hapi ortm feelds
And thinking nv tn dsx that no NOR.
tn b or NOT To b; that IL the kwestyun !;
WhstherstiH noblr In the mind to sufr
The slinEs and ARCS Of outrajus forchun,
Or to take rmx agenst q nv trublz,
And b opposing nd them.
Dun, village Hamdn, that With dorutles
breSt
The lit tirant nv his feelds withstud
Sum NUT, fnglorius Miltn heer ma rest,
Sum Cromwl giltles NV his countrf's
blud.
n me not In mornn numbrx
Life Is but mti dreme r.
Tor the sole II dsd that slumbrx,
And things b not wut tha sem&
-Brandr MathuA
Bonners Ferry herald. [volume] (Bonners Ferry, Idaho) 1904-current, 1908-05-16

The Morning and Evening Girl
Oh, say, can you see By the dawn's sarly
light
What 90 proudly you praised at the
twilight's last Eleaminxl
Well, not much you can't. for a girl IL .
sight
In the morning that knock, your pipe
dreaming.
The Bohemian.
The Whitefish pilot. [volume] (Whitefish, Mont.) 1904-current, 1908-09-04
WHY THEY PROTEST.

HE railroads last year purchased from merchants
i and manufacturers nearly and one-quarter
billion dollars worth of material and supplies More than
onehaf of the cost of these purchases for labor and
this means that over million mechanics, miners and ab
ors were dependent upon the railroads for daily wages in
addition to their own employees. With many of these
men thrown out of employment by oversrenuous anti
railroad agitation it is not to be wondered at that the
various organizing clubs and calling for halt
in the proceedings. These not asking that the
railroads be allowed to commit wrongful acts but that
there be cessation in the campaign of shortsghted ag
tators whose slogan to be anything to beat the
railroads." Confronted with multiplicity of national
and state antraoad laws, the railroads have been dealt
la hard blow the burden of which has been borne by the
workngmen of the country. Some of these laws have
been good some questionable and positively detri-
mental to the country whole.
Nearly all new railroad construction and improve
ments and practically all equipment construction have
been stopped Whereas purchases of this nature last
amounted to one and onequarter billion dollars this year
half of this decrease labor it means that half million
mechanics miners and aborers who were last year
gagged in producing material supplies and equipment for
the railroads. at present out of work. These to-
geher with those employed in other industries which have
been affected now demanding that the railroads at
least be given chance to catch up to the conditions
The of the various railroad have
been given that they intend to carry out in good faith the
order Of things and they should be given time to do
without being hapered by continuation of the anti
railroad agitation which has pervaded the legislative halls
Eof practically all the states.
The Whitefish pilot. [volume] (Whitefish, Mont.) 1904-current, 1908-09-04
BORED AND PLUGGED.
The Truthful Story Of a ship Struck
by Lightning.

The Truthful Story Of ship Struck
by Lightning.
"1n Duluth down on the docks some
days ago some fresh water Ancient
Mariners were talking Of adventures
on the raging MAN," began an old
steamship man. "'Captain H. said
one. 1T seems to me I've heard some
where that your vessel was once struck
by lightning while sailing. sailing over
the bounding main?'
"'Yep. twice. said Captain II. Hap
pened off Point Aux Barques bout if
teen years ago. We were joggin long
when thunderstorm overlook us, and
the very first flash of lightnin' struck
the deck amidships and bored a hole
as big rs my right leg right down
through the bottom of the vessel
land she foundered, of courseY
"'No. sir. The water began rusbin'
in. and she would have foundered, but
there came second flash, and a bolt
struck my foreto' gallant mast. 1t
was cut off near the top, turned bot
tom end up. and as 1t came down it
entered the hole and plugged 1t up as
tight as drum. When we got down
to drydock we simply sawed off either
end and left the plug in the planks.' -
Washington Herald
The Whitefish pilot. [volume] (Whitefish, Mont.) 1904-current, 1908-09-04
Spinach Omeiet.

Make PURGE Of spinach in the usual
way that is to say. after having boiled
It till tender chop it very line and rub
1t through coarse wire sieve season
with salt and pepper. stir over the fire
and add two ounces of butter and n
little cream. Take two tableSpoonfuls
OF the spinach and stir it into four
eggs which have been previously beat
ell. yoles and whites separately. Add
little piece Of shallot which has been
rubbed through the sieve. and salt and
pepper to taste. When thoroughly
mixed put the whole into an oalclet
Il pale brown. Serve very hot.-By-
Stander
The Whitefish pilot. [volume] (Whitefish, Mont.) 1904-current, 1908-09-04
Re ,esIed.

An insurance agent was irving to
induce Il hard man to deal with to
take out policy on his house. After
listening to him for an hour while he
painted in vivid colors the extreme
danger of fire consuming the house the
hard man to deal with said:
do you really think it likely that
my house will burn down within the
time that the policy sill run?'
"Certainly." replied the agent. "Have
l not been trying all this time to con
vince you that dog
Then" sail the hard man to deal
with. why is yvur company so anX-
ious to bet RE money that it will not?"
The agent was silent ana thoughtful
for a moment: then he drew the other
apart into an unfrequented place and
whispered in his ear:
MY friend. l will fmpart to you a
dark secret. Years ago the company
disgraced nre before my sweetheart
Under an assumed name l have worm
ed myself into its service for revenge,
and rs there is Il heaven above US l
will have its hearts blood"