The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1908-03-13

fall and would then be pleased to con-
fer with the committee on promot or
matters.
Chas. E. Chase OF San Francisc-
wrote asking for Hawaiian slides Z
be used with stereoDticon. He stat
ed that the international Sunday
School Association contemplates or
ganizing a company of SUNDAY scheo
workers for a trip to Hawaii and that
while here convention and school OF
methods would be held in Honolulu
The views OF Hawaii will be shown al
other conventions on the mainland
The matter will be looked into before
action is taken.
Secretary Wood pointed out the prom
inent position which Hawaii has
been given on the new map Of the
Atchison, Topeka & Santa Fe Rail
road. and the meeting adjourned after
the members had congratulated each
other on the great amount Of publicity
that the Territory is receiving through
the mediums of pen and camera.
SECRETARY WOODS LETTER.
Honolulu, March Il, 1905.
Chairman and Members of the Hawaii
Promotion Committee.
Gentlemen: No Hawaiian can travel
on the mainland without noticing the
greatly increased interest in our beau
tiful islands. as well as a more general
knowledge of what we have to offer
in the way of perfect home conditions,
attractions for the tourist, agricultural
possibilities, etc.
As result of the wide publicity
Hawaii has received during the past
few years.f under ordinary conditions,
the season of 1907 '0S would undoubt-
edly have proved to be our banner
tourist year but disturbed steamship
arrangements, followed by the inan-
cial trouble, we are now going through,
served to check the movement, though,
comparatively speaking, we are doing
quite as well as the Southern Califor-
MIA resorts, and in my opinion we may
look for a fair travel all through 1908
with an unusually heavy travel for
the season of 1905 '09 We shall con-
tinue to draw mainly from Chicago and
points west with a notably increased
number of visitors from the prosperous
northwest, including British Columbia,
Alberta, Saskatchewan and Manitoba
This is our natural tributary territory
and where the work of the Promotion
Committee has been largely centered
for the year past.
During my recent trip, I made a
careful study of the advantages offer
ed by different Eastern cities for adj
vertising Hawaii.
Before going to New York, I had a
reliable real estate firm furnish me
with a list of stores open for rental on
Broadway between 32nd and 45th
streets, also along the leading business
section of Fifth avenue. A careful ex7
animation of these places convinced
me that a room of suitable size and
well located could not be rented for
less than $4,000 to $4,000 per annum,
and while 1.-THE Great White Way,
of Broadway, is crowded with thou
sands upon thousands of people every
night in the year, before and after
theater hours, the crowd is made up
of those who could not be considered
possible settlers or tourists. While
they might be attracted by an inter
esting display and help themselves
literally to illustrated pamphlets, few,
if any of that immense throng, would
be likely to visit Hawaii.
During the five days spent in New
York, / called upon the manager of
the Western Passenger Traffic Associa-
ton, met Thos. Cook & Son $ and Ray
mond and Whitcomb s people, as well
as the representatives of the Trans
Continental Railways, all of whom were
of the opinion that we would find
in New York, particular
ly at the present time, improbable.
Generally speaking, the well-to-do peo-
pie of the East, if they find themselves
able to make winter trip, run down
to Florida or over to Bermuda OF Cuba,
a comparatively inexpensive outing and
not very far from home. The Califor-
MIA Promotion Committee maintains an
Office off broadway on 23rd street. They
have no display, however; their work
being confined mainly to securing pub
licity through the press for the prog
ress being made in the building up of
San Francisco and the general develop
ment of California.
After careful consideration of the
matter, even if the funds were avail
able, / could not advise opening up
headquarters in New York. The re-
turns would not, in my opinion, justify
the necessary expenditure.
At first, [ thought that it might
be profitable to have a representative
in Washington, at least, during the
time Congress is in session, but I ann
convinced now that it would not pay,
though we should derive some benefit
from the distribution of folders al
ready arranged for. [ have also in
duced a young Washington business
man to open up a Hawaiian Bazaar
for the sale of such articles as are
handled by our curio stores and hope,
before long, to see distinctively Ha-
waiian Bazaars in many leading city
Of the United States, where our fold
ers will be carried without cost to us,
each store being an information bureau
as well.
There is one place in the East, how
ever, where ] believe the Promotion
Committee would be warranted in open |
ing up large sales exhibit and attrae-
i've Information Bureau and that is at |
City, the greatest all the year
round resort in the world.
Los Angeles has just concluded her |
irst years work there The expense
was $4,000 for rental; $1,000 for clerical
assistance, lights. etc, yet the profit |
IN sales covered all this and Melted a i
gain of some $500 The Los Angeles |
Hhamber of Commerce considers this |
he most successful bit of advertising |
hey have ever done. Atlantic City |
contains fully 1000 hotels and board
ng houses.