The Norfolk weekly news-journal. (Norfolk, Neb.) 1900-19??, 1908-08-28
DAAON HAS QUIT
THE UNION PACIFIC
VETERAN ADVERTISING MANA.
GER RESIGNS POSITION.
ROUNDS OUT TWENTY YEARS.

Mr.. barlow Has Severed His Connec.
tion With the Union Pacific to De.
vote His Entire Time to Managing
Private Business Affairs.
Alfred Darlow, for twenty years ad.
vertising manager for the Union Pa.
cific railroad, and one of the best
known railway advertising men in the
world today, has just resigned his pc.
sition and will assume active manage
ment of the c. ID. Thompson Advertis.
ing agency of Omaha, in which he
holds controlling interest, September
|. Mr.. Darlow is well known in Nor.
folk, where he has many warm friends
Incidentally it is of interest to note
that the C. ID. Thompson Advertising
agency was founded by Norfolk man,
c. d. Thompson having gone to Oma,
ha from Norfolk a score of years ago
to launch the agency that has now
grown into one of the most conspicu
GUS Mr.. Darlow is one of the men
who have made advertising a science
and to his efforts and his ideas is due
much of the growth and prosperity
of the Union Pacihc railroad.
Mr.. Darlow is prince among men.
He is loyal host. 1t fell to his lot a
couple Of years ago, when the Los
Angeles limited train was installed be-
tween Chicago and Los Angeles. over
the Northwestern, Union Pacific and
| San Pedro roads, to entertain thirty
five newspaper men from all over the
United States, and he did it in ideal
manner. Thousands and thousands Of
words of free advertising were printed
in news columns Of the leading papers
and magazines of the country as a re-
suit of that trip.
Concerning Mr.. Darlow the Omaha
Bee says in part:
Alfred Darlow is perhaps the most
prominent and widely known railroad
advertising man in the United States.
He is one of the old guard who has
made advertising science. Favored
with classical education in the best
seats of learning in Europe. his tai
ents for literary work were given
wide scope in early training, which the
work of later years required and
as result, the Union Pacific
has long since come to be known
for its superior quality of literature.
Unlike many men who find in this
business only commercial advantage,
Mr. Darlow brought to it the touch of
the man of letters and made of his ad-
vertising work a sphere of literary
excellence that has attracted attention
throughout the country, at the same
time multiplying the benefits of the
Union Pacific.
For years Mr.. Darlow has been an
ardent student of the west. With its
early and current history, its resources
its developments and its topography,
population and minutest characteris-
tics he is thoroughly familiar. The
entire transmissOuri country. which
the Union Pacific has exploited COM
mercially, Darlow has exploited with
his pen and through him the artist
with his brush. This vast empire has
for years been the back yard of this
mans pastime. Over every foot of its
boundless area, so to speak, he has
travelled and retraveled and on every
phase of its character he has written
and today he has a library full of
books on the west many of which were
written either by him or under his di.
rection and for scores of others he
70 in 70 t
has been recognized these many years
as an authority on the great west
and his works have been sought far
and wide.
; Touch of the Artist.
A man of critical tastes, he has
given to his works the touch of the
artist both in his own literary style
and in the selection of his illustrations
Because of his penetrating research
the wonderful works of nature in the
Yellowstone, the Rockies, the Sierras
on the Pacific and even on the great
fertile prairies of Nebraska have beer
made to appear in their actual form
unfolding wieh mgnutest simplicity
stratum by stratum, the layers of ma
lures handiwork.
AS a statistician Darlow has never
been as ambitious as Mulhall, perhaps
yet seriously, he has taken some rank
The farmers, business men and edu
Gators who have had to gather informa
ton of crops, soil and resources O.
: Nebraska, have long appreciated this
fact. His annual and periodical croI
works have for years filled a large
sphere in the industrial and CONNER
cial life of the state.
Mr. Darlow has achieved some dis
tnct successes in the line of specia
nLnnr1isin for his rnnl LIis llnin