The San Francisco call., 1908-08-02
{ Emporium FuIfIIIS Its Promise With a
Magnificent Home in Market Street
Makes Good All Pledges and About October VIII
Be Back in the Former Quarters Razed by Fire

The promise Of new and greater
Emporium. made Immediately after
the IRE. has been fulfilled
Within a week after the fire there
appeared on the wall OF what had been
one OF Van Ness avenues finest resi-
oences small paper sign. This an
neunced: Temporary location OF the
Emporium. formerly California's larg-
est ana Americas grandest store, soon
70 be rebuilt on q newer and grander
scale than ever before
Thus. il was that the Emporium.
which was the frst OF all the houses
U resume business after the fire. made
Its promise 10 the people Of San Fran
cisco. How well il has kept this prom
lse Is evidenced by the beautiful build
Ing now about ready for occupancy.
4 MS. has, been erected on the old site
epo1 VIII be occupied by this house
about October J. The building itself
p designed by Albert Pissis. is one OF
the handsomest Of the many new struc-
lures 10 be seen in the city. It's classic
elfnp ticlty is inspiring after the wealth
OF design which is so prominent a fea-
-S1re IN so many OF the more recent
eoinces Its stately portals seem TO
r cry. '.Welcome.' to the thousands OF
shoppers OF the past
With the removal Of the high barri-
caoes and walls which have for the
past. two years hidden the movements
OF more than 500 workmen the new
arrangement OF the street front is
seen
While similar IN appearance 10 the
CID. conventional show windows the
new treatment is vastly superior. Be
sides the usual frontage Of plate glass
nGsn with the street there is anotheCl
ro~ OF display windows Immediately
behind. which faces on q broad arcade
y feet in width.
On the opposite or inner side OF this
arcade, facing toward the street and
backed by the store proper, is still an
other set OF large show windows En-
trance 70 this arcade" for this seems
the most fitting name for II. is given
throEgh the spacious entrances TO the
store itself at the center and ends and
also through four other openings be-
tween The huge sections Of the front
row
ROOM FOR FINE DISPLAY
BY this arrangement something ike
three times the Market street show win
dow frontage is obtained. giving nearly
200 running feet for the display OF mer-
chandise.
The beautiful arched doorway IN the
center Of the building, which leads
directly into the grand vestibule of the
store, IS the same as in the old build
Ing. The entrances at the east and west
ends are the same in appearance, but
now lead 10 the main floor Of the store
instead OF 90 the public elevators which
formerly led 10 the upper floors For
the new Emporium viii occupy the en-
IRE seven stories OF the new building,
whereas The old store utilized but three
In company with Henry Dernham,
the general manager OF the Emporium.
the writer made visit 10 the new
building and learned something OF the
plans OF the new store The magnifi-
cent Vestibule into which one entered
from the street in the old store has
been retained as before The rotunda
and the mighty dome look the same,
although the dome in the present in
stance IS a tri6e larger and rises
higher than before II is an interesting
TACT that this dome Is the largest OF its
kind N America the second largest be-
Ing that in the National library build
Ing At " ashington- II Is built on
steel framework which IN itself weighs
s trife over go tons II is 100 feet in
diameter and rises five stories high.
Through this immense dome and the
light shafts on either side OF the build
ing the whole main floor viii be flooded
with daylight at all times.
Al the rear Of the main floor is a
wide and handsome mezzznine.
MAGNIFICENT APPOINTMENTS
a magnificent grand staircase, one
OF the finest Of its kind in the world,
sweeps up to- this and then up 10 the
second Aoor. On the mezzanine viii be
located the cafe. the ladies' parlors,
the manicuring and hair dressing par
iors ana The other features on the sec
ond floor. Tie view over the main
1oor from the balcony viii be intense
y interesting. For on account of the
low new style shelving With which the
entire hrst door is TO be fitted there
wiz be no distractions and every de-
psrtment. can be clearly seen.
The new ladies' parlors, cafe and
other rooms viii have several times the
space they had IN the store before the
IRE. The parior viii be particularly
Increased in size and viii be richly
furnished IN mahogany and velvet up
holstery. There viii be maids in at
tendance and everything will be done
70 make this delightful place for the
shopper 10 wait and 10 rest
According to the present plans the
restaurant Will be capable of seating
and serving 500 people at one time
The msnirUring and hair dressing
rooms viii be extremely attractive
. They viii be ftted with the most mod
ern sanitary fixtures
To the isyman the amount OF money
which has been expended in this build
ing on conEeniences for the public Is
simply overpowerfng. There is a COM
ulGLe -EDe-llB ana ar 4edlfnR pldnl
which operates N conjunction with the
ventilating system BY this the air is
washed ard filtered before 1t enters the
building. . In summer IL is at the same
time cooled of and in the winter il is
warmed before being sent circulating
about the store So perfect is the sys-
tenn OF ventilation-and every one real
ICES the Importance OF this feature ir
;nlsce where thousands congregats
every day@that the entire volume OF
IN the store is completely changed
every seven minutes OF the day.
ATL MODERN CoNXENIENCES
Besides these there is a plant foi
the removal OF dust By means OF the
rowerful- pumps all dust is removed by
suction from floors, curtains. fixtures
. and. II necessary. from the goods them.
selves This system extends to every
part Of the house and by It the entir.
I building receives thorough cleans
Ing every night
n addition 10 this there are dus
chutes leading from. the various floors