Daily capital journal. (Salem, Oregon) 1903-1919, 1908-02-14
AFTER GREAT FIRE
CLEVELAND PLAIN DEALER
BURNED OUT AT NOON, COMES
OUT NEXT MORNING ON TIME
WITH EVERY AD IN PLACE AND
NEWS FIELD COVERED.

pluckily the modern newspaper
overcomes seemingly insurmountablt
obstacles. turning even a destructive
fire 10 It's own advantage.
A big newspaper plant. crippled
aud robbed OF It's home. turned out
on time next morning a complete edi.
tion, including 10000 extra copies
with every advertisements as ordered
and with such slight changes In Its
appearance that only the trained eye
could detect them.
Fire broke out in the four-story
building OF the Plain Dealer at II
O'Clock Sunday morning, with the
temperature barely above. zero, and
completely wrecked the mechanical
department Within an hour the
composing. stereotyping and mailing
rooms and the job department were
in ruins.
twenty-five llno,ypcs, with the
other equipment OF the composing
room. fell four stories 10 the base
men. when the noorb collapsed. BY
nlghtfall tn, building that had
housed the mechcal department. was
an icc-coated shell. az the bottom OF
which lay thousands OF dollars worth
OF riined machinery
Separated by a fireproof wall from
the building where the Are ragged. the
editorial, business and art depart
ments withstood the attacks OF the
flames but were deluged with water
that froze as II fell, Neither ire nor
wator, however. reached the
"morgue," whore are kept the pho
tographf. cuts and biographies lndis-
ptnsable In the publication OF an up
to-the-minute newspaper
Aa soon as the seriousness OF the
nre was apparent headquarters were
established in the once of the Cleye
land Leader. across the street. upon
tho invitation OF that paper. Within
an hour tho various stars we're as
sembled, summoned by telephone or
messenger.
Those first 10 arrive were hurried
~ formed into squads and organized
efforts begun TO save the effects of
the business. editorial and art de-
partments, the hopelessness OF at
tempting TO rescue anything from the
mechanical department being eyl.
dent from tho first.
With water-soaked and ice-coyered
assignment book under his arm. the
city editor hastened across the street
aud, with hre engines pufing aud
nremen shouting outside. marshared I
his stan and soon had Il covering"
the city as II nothing unusual had /
happened, and long before Il vas
known where the next mornings pa.
per would ho printed
The reporters. 90 whom Ares mean
lhtle more than 50 much hard work |
took look az the hlate. murnurcl /
someshing about hard luck" ex-
changed greetings with thu half /
trofen nremen aud were on their I
way, Tor there Mas a paper 20 he got /
cut and news is impatient.
The advertising manager found /
himself facing different situation.
and one that demanded quick action
ana hard work An the ads that had
been SET we're a iumbled mass OF ley
type IN the debrie OF ben, and twisted
machinery at the bottom of che
building. Along With them. when
the hoor fell. went the foremans
deck, an which was tho schedule of
foreign advertising.
Il may have been llttle discon.
eerting az nrsi, but II q was the ad
'ertislng manager didn't show Il.
The arst thing he dla after taking
"a The situation MAS 10 give an order
no follewed d with others In quick
saecession Before the crowds M
spectators had tievd of watchlng the
nfe, the copy OF every al had been
duplicated and, Ia addition. other aa.
scrusers made demand for space Ia
next mornlngs paper
The loss ot The foreign adyerslsiug
schedule presented problem. be-
tore ne started TO wrestle With a.
'he advertising manager decided 10
lake q look in,o the harnlug bund.l
las VITA the foreman of the com. I
'osing room and an assistant he went ,
10 The fourth noor and peerins down 4
alto the ruins saw a Riece ~ yellow /
,aper aatieTing IN iAe wlna on the 4
sw.,..k ~ A. f........t -.