The San Francisco call., 1908-03-01
"AMoral THE"

"AMOral lhlef
is not legal thief in the eyes OF
the law. and by that token MANY
a man IS at home when his right
full place is in jail. But the ques-
ton is. shall the public help this
( sort of man along9
A man by dint OF thought and
work invents an article for the.
benefit OF humanity. He carries
out his conception; he gets it
ready for the market; he reCog-
inizes the requirements OF the law
OF the land and patents his ar
ticle; he invests large sums OF
money in letting the people know
about it, and makes a success.
That is, thousands buy the. re-
suits of the thought of his brain.
/ the investment of his money and
his honest, legitimate methods.
I Along comes a man who has no
brain to conceive except to trade
upon the other mans success.
Now these imitators do not
need TO invent. They have no
call to invest capital; they go on
the wave of popular support
created by the man who legiti-
lmately launched. a result OF his
honest thought.
/ Such parasites not only live on
the brain and capital Of another.
but they also directly hope to get
an undeserved livelihood by play
ing on the credulity of the public.
Their articles are never as. good
as that which they initiate, for
the same moral twist that plays
upon name will play upon the
quality OF the article: for they
rely for their sales on misleading
the public; hence quality to them.
is of slight importance, and there
in lies the fraud against the
public. E
The bid for patronage upon
which they usually RELY is the un-
truthful assurance that their ar
ticle is Just as good as yours. or
the same. and here comes their
strong point-"It is cheaper in
price" and thus thousands are
fooled.
These fellows who have been
claiming to use the Rex Alveolar
Method have beer. growing bold
er day after day, until some Of
them have reached the point
where they argue that..it was too
much trouble to change. our ad-
vertisements around to suit local
conditions, so they just copied
the entire matter and for the Rex
Dental Co. substituted another
name, their own perhaps, al
though as to that we are not so
sure A man who steals usually
travels under an alias:
If the mischief was only con-
fined to this petty larceny Of our
printed matter it would be seri-
Gus, but it goes farther, for it
robs innocent people of teeth
and money, the loss of the teeth
being the more serious of the
two. They cannot be replaced.
The Rex Alveolar Method of re-
storing missing teeth is a secret
process owned by this company.
and we have the sole right to
the use of it.
| We are amply protected by
law.
But how about YOU, who. NAV
have been the innocent victim of
one of these. pirates? You who
have lost your teeth and have
paid out your money for some
thing that is not what it pre-
tends to be; in short, YOU have.
bought counterfeit.
The Rex Alveolar Method of rcstor-
ing missing teeth without the use Of
/ plates or so called bridge work is
scientific piece of work when done in
one of our Offices. 1t is not some
thing which ANY dentist can lust
/ pick up at a days notice, but father
a careful, scientific and intricate piece
/ of work which demands dental skill,
/ Of the very highest order both IN the
chair and in the laboratory. We have
great difficulty in finding dentists who
can do the work successfully even
after a course of instruction in one
of our Offices
We are stating these facts for your
protection as we'll as our own and to
warn you against the worthless innita-
tions.
The results we obtain are worth
/ any sacrifice Of time or money and
cost Of rrr-s ,.-~rf- =