The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1908-08-23
CALF LAKES NEWSPAPERS.

On another page of this issue The
Herald presents complete and official
statement of the circulation of four
Salt Lake newspapers. The figures are
from the office records of each publica-
ton. and have been verified by A. A
Seaver, circulation actuary OF ma
tional reputation and long experience.
In examining the data furnished him,
Mr.. Seaver analysed the bills for print
paper, the press reports, bills for post
age and expressaGe on outside circula-
ton. the mailing lists. newsdeaIers' ac-
counts and cash receipts of each office.
All of the newspapers of the city ex-
cept the Intermountain. Republican
gave him every facility for this exam
nation. and the results are shown by
the comparative statement published in
The Herald this morning.
= x :;
In Mr.. Seavers findings of the net
paid circulation every deduction is
made for returned. unsold copies, ex-
changes. employees papers, compliment
taries and all free copies of every de-
scripuOn. Mr. Seaver reports that The
Herald leads its nearest competitor. the
Tribune. In net paid circulation. by 2S3
copies on the daily edition. and by 2.544
on the Sunday edition. 1t has S.19S
more paid circulation for its Sunday
edition than the News OF Saturday. It's
daily edition is 1.7Ol net paid ahead of
weekday News On both the daily and
Sunday 1t has clear lead in the whole
field. and its supremacy in the Sunday
edition is so great as to be phenomenal.
4
Apart from this lead. the most sig
nificant thing in the report is the show
ing of growth for The Herald since
Jan. of this year as compared with
the status Of competitors In the sikh
months from January to June, The
Herald made gain of 800 copies print
ed for the daily and of 1858 copies
printed for the Sunday edition. In the
same period the Tribune dropped 545
from its daily and added only 657 to it's
Sunday.
Printed in a different form, this is the
comparison for the Sunday editions:
Herald-Gain. 1.56S.
Tribune-Gain, 657.
On the Daily Herald-Gain, $50.
Tribune-Loss, 545.
X X X
Naturally. The Herald takes a good
deal Of pleasure in presenting these of
fetal records. II is the first time in
the history of Salt Lakes newspapers
that an unbiased. coraplete and disin-
terested report has been made public.
For some days The Herald has been
asking its competitors to join with it i'm
publishing the facts simultaneously. so
that all the advertisers and subscribers
of all the papers concerned could know
exactly the situation. Curiously enough.
none of them seemed willing TO Join in
such a move. so The Herald is left
alone TO tell the story. although the
Tribune has continued to publish it's
stock declaration. relic of DAYS long
gone, that 1t is the premier news
paper" and has by far the largest and
best circulation"
x x X
Very little comment is needed as TO
the facts in the case. The Herald, ac-
cording TO Mr.. Seaver. not only has the
largest paid circulation. but IT has been
growing when its chief competitor has
been losing circulation. and it is so far
ahead in Sunday circulation as to dis |
lance all competition.
The Herald has made it a practice 10
"blow'' very little about its circulation
or it's pre-eminence in the news field, |
believing the general public perfectly |
able 10 Judge for itself between the |
publications of the city. II is a great |
satisfaction, however. to have an out