The weekly true Democrat. (Tallahassee, Fla.) 1905-1912, 1908-01-10
DIG Up THIRTY CENTS.
Merchant showed q Customer How
They % 10.


are YOU a knOckeri If not get the
habit. There are hundreds Of OpOrtu-
mites TO knock against the mail order
house. There are dozens Of logical points
% argue from.
Zach business man sees some part Of
his business shaking under the strain Of
lower prices, and Just as good goods"
so say the mail order advOcatOr.
Are YOU going % sleep on anc LEI this
part OF your business burst under the
strain. and witness its disappearance
from your door, It's s hard PROPOSE
ion 10 get the old customer pack 70
yAur store, II once he becomes dissatis-
fod or WeRned away.
Our farmers today take the most un-
fair view. They cannot, or viii not, IN
sOme instances, see that they are cen
traliginR capital in the larger cities,
aiming blow after blow, at their own
little village. They cannot see that
each blow aimed at Il falls on their own
heads as well, for capital centralized in
TIE cities brings bankruptcy to the vii
hRe, bankruptcy 70 the village brings
dsDopulatiOn, depOpulatiOn brings de-
crease in value Of real estate. De-
crease In value Of real estate brings de-
crease in value of the surrounding farm
land. 20
Let all the farmers that surround a
town buy every possible need from a
mail,Order house for Eve years and II
would either bankrupt or cause every
business man TO go out Of business in
that town.
Say each farmer buys an average Of
nrnn M -. ,r.u- That uuNr1lA rnnkn
81, 900. 90 for FIVE years, say at a saving
Of 10 per cent under the home mer-
chants price. Allowing $1,000 for
freight, each farmer would save just
$4,000 in FIVE years. d,
Say that the surrounding farm land
would average to each farmer about l26
acres at q value Of $500 per acre.
Now, after all have purchased exclusive
n eli needs for Eve years Of mail or
der house we would find bankrupt
town.
such conditions WOdld decrease the
Valne OF his land $500 easy, per acre
e. total decrease Of 81, 675.0O. Now
Il they had all patr0aizod their home
n0Fchant these Eve years, with all
Drobahility their land would have been
ineraaBod 10 value 500 Oh the acre, for
DFOSDsTity and public improvements
WOad have encreaaed the value 70 such
figures. so the rs aerea st 90 increase
0fS6O0 par acre Wuuld be $4,000 In
ereass1 value. added % the 81 ,8I6 lost
Valas, WOdld make just q, 500. 90.
Now the farmer saved tlS0. % BY buy.
ng goods for i've yoara from the mail
order house, 90 $500 90 less $4,000
odnals O., $40. 90, total loss IN five years
trying % save $4,000.
This ID not en- exaggerated illuBtra-
ton, but would be an active fact Il all
nan around your town were 10 send
and mass their capital In the cities.
Our home merchant can only AJAX
living profit. Il h almost an impOssi-
bilitT for any one % over charge.
There exists 3 schedule of prices which
4 aimOat universal in nearly all classes
81 merchandise.
The mail order house does not help
nav FOR our public buildings and public
improvements. IL Is the home mer-
chant that helps pay for this. he may
AJAX little more for his prOdects' but
thu little extra Is thrown back 20 you
more than ten-fOld By his liberal dona-
tons and contributions % most ali pub
lic affairs and Improvement The
home merchant has your interests at
heart. How can you have other than
hia, als0f
r.. Jones conducts q hardware store
IN z thriving town. Farmer johnson
drops into Mr.. Jones store. (Fermer
johnson Is q mail order advocated
Farmer JOhnsOn-" What h the price
Of this AK, Mr., Jones p
Wr. Jones-''Thata ak u worth 81. 30. "
gohns0n-"e2.6Of Why | can buy
tha very same AK Of Sears, Roebnck q
Co. for $40.
~. Jcnos-"All right, Mr.. johnson,
ne ara here 10 meet the composition %
Ssara, ROobuck q Co, or any other
All order house, and viii sell you that
- a their Price, S22O"
NJ. yohnson-"Ah right, wrap u
- Iones-"WeI, you win have TO
gfV@ Ne ths g. % first that h TIE way
"a hays . 40 ghen yOu buy OF sear''
~. -"AH right, here's Jour
~. Jasa wEupl y tho * end tuEns
A. yehnasn. layiag the az nacA ~ 20