The diamond drill. (Crystal Falls, Iron County, Mich.) 1887-1996, 1908-05-23
WRONGS TO FIGHT
EFFORTS TO PREVENT MONEY
LEAVING HOME COMMUNITIES.
MAIL-oRDER SYSTEM BAD
Many Concerns In Small Towns I'M
poverlshed for the Benefit Of the
Few In Business In Larger
Cities.


associations have for some years been
working deyising means OF preventing
the growth OF the mail order business
Various plans have been projected.
Nearly all that have been tried have
met with failure. The catalogue sys-
TEN OF business continues 10 advance.
Some small houses have dropped out
OF sight. but the big ones are grow
ing bigger.
The mail order problem Is trouble.
some one, One OF the reasons why II
is so Is because OF the methods that
the houses pursue. their wide adver
Using. and the presentation OF their
side Of the question by the hundreds
and thousands OF farm. religious. So
ciety. fashion and mail order papers
that so 10 the homes OF the masses.
and which are mainly supported by
the advertising of the mail order con-
Germs. Each locality has It's peculiar
local conditions. Merchants In some
towns, and these towns are many, are
not the aggressive and enterprising
class that are capable OF competing
with the mail order concerns. The
agricultural classes are among the
most intelligent, are readers and think.
ers. but there are channels along
which their thoughts flow. Close study
demonstrates that as a general rule
farmers labor under the impression
that low estimate is placed upon
them by the people OF the towns. The
city folk dress better, the children OF
the merchants move In q different
class from the children OF the farmer,
and even the merchants wives per-
haps dress a little more expensively
than do the wives OF the farmers. All
these things have their reflection In
business matters. Then, owing TO the
impressions that are the result OF con-
tinual reading OF the advertisements
OF the catalogue houses. the farmer
is led to believe that he unnecessarily
pays higher prices for what goods he
requires when he purchases them OF
the home merchant than he should.
T.e believes that he is made victim
and that the profits that go to the
merchant should not be so great.
II Is evident that the farmers educa-
ton along economic lines is defective.
He has 10 great extent developed 4
warped idea OF business and CONNER
cial values IL the catalogue house
proposition be ameliorated IL is evil
dent that the consumers Of every class
be made TO realize that they are In
error In fact, course of education
along right lines is necessary. Il is
not good business policy for the pa
pers that draw support from mail or
der concerns TO combat a business or
publish anything that is likely to In
jure the income from advertising
Thus little help can be expected from
the papers that have their columns
| filed with mail order advertising.
Then there remains only the country
press as the medium through which
the people may be enlightened. But
here ~ another problem. The aver
age country editor is not by training
equipped to carry on an intelligent
campaign He is likely 10 injure the
cause by creating prejudices. by his
too blunt attacks on the catalogue
house system. and on their patrons.
| Any effort that he may make Is looked
upon by the farmer as emanating from
the business interests OF the town, and
published solely with a selfish mo.
tive. Thus are excellent arguments
deadened. and shafts that should be
effective, act as boomerang,
II has been the inclination of the
merchants associations 20 discuss the
mail order house behind closed doors.
IN his small knowledge OF association
work the farmer Is most likely to
think that when business men Of a
town organize II is for the purpose
OF raising prices and working against
the interests of the farmers In gen.
eral The way the associations have
been conducted In many towns almost
i justified this belief on tho part OF the
farmer II must be understood by
the merchants that any matter that
Affects the interests Of merchants and
farmers and laborers alike should be
discussed tpenly. There In no reason
why a lecturer on business economy
should caution his hearers that only
merchants should be present 10 hear
him. II his proposition will not stand
the criticisms OF all whom Il should
interest. II Is poor one.
Farmers and laborers have their
own organizations These are al of
the protective class II Is the aim
of the average farmers Organization
10 combat the Vaccinations OF the
trgets that dictate 20 thom the prices
that they shall receive for their prod.
ncts. Il Is the object Of the laborors
associations 70 combat the incllnatlon
of the capltalistic classes TO lower
wages, and raise prices Of commodt
ties. On close investigation Il WIZ
be found that the farmer who IA the
most active worker against the trusts,
and the laborer who cries loudeft
against the oppression Of the employ
ers, are the ones Who By their short
sighted policy give tho very syBtdms