davidaulloa/AmericanStories huggingface dataset:
Arizona republican., 1908-10-12
ABOUT ADVERTISING 8
How to Write Retail
Advertising Copy
By Herbert Kaufman.

A skilled layer of mosaics works with
small fragments of stone-they fit into more
places than the larger chunks.
The skilled advertiser works with small
words they fit into more minds than big
phrases.
The simpler the language the greater GER
tainty that it will be understood by the least
intelligent reader.
The construction engineer plans his road
bed where there is minimum of grade-he
works along the lines Of least resistance.
The advertisement which runs into noun
famous style is badly surveyed-aH minds are
not built for high IeOel thinking.
Advertising must be simple. When it
is tricked out with the jewelry and silks of
literary expression it looks as much out of
place as ball dress at the breakfast tablet
The buying public is only interested in
facts. People read advertisements to find out
aOhat you haze to SELL
The advertiser who can fire the most facts
in the shortest time gets the most returns.
Blank cartridges make noise but they do not hit
blank talk, however clever, is only wasted
space.
You force your statesmen to keep to solid
facts you don't allow them to sell muslin
with quotations from Omar or trousers with
excerpts from Marie Corelli. You must not
tolerate in your printed selling talk anything
that you are not willing to countenance in
personal salesmanshib.
Cut out clever phrases if they are inserted
to the sacrifice of clear explanations qOrne
copy as you talk. Only be more brief. Publicity
is coStlier than conversaton-rang in price
downward from $500 a line, talk is not cheap
but the most expensive commodity in the world
Sketch in your ad to the stenographer
Then you will be so busy saying it that you
will not have time to bother about the gew-
gaws of writing Afterwards take the type
written manuscript and cut out every word
and every line that can be erased without omit
ting an important detail. What remains in the
end is all that really counted in the beginning.
Cultivate brevity and simplicity. Savon
Francois" may look smarter, but more people
will understand French Soap" Sir Isaac
Newton's explanation of gravitation covers six
pages, but the schoolboy's terse and homey
"What goes up must come down" clinches
the whole thing in six 1OOrds.
Copyright 1905 by Company Chicago)
Arizona republican., 1908-10-12

GET SOME COUNTY Rights NOW,
for the Port Orient Cook Stove Burn
er from Cobb & Meek. Big money.
Cost to operate. cents per hour in
Phoenix; burns distillate No. mon
explosive) Demonstration for few
days at Massie & Sons (Opp. Court
House) See ad on page 3.
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1908-09-22

At the September meeting of the
Winthrop Cow Testing Association some
interesting and significant facts came to
the surface in relation to the results Of
the testing and investigation already
worked out. The work of this associa.
tion has now been in progress seven
months and already upwards of eight
members have either sold or marked
for sale boarders in their herds. One
member had condemned q cow to the
block, which since testing has proved
herself to be at least a 300-pound COW
and her death sentence has been com.
muted. Another member had planned
to sell COW considered az Improbable,
which since testing has shown herself to
be good for $50 profit during her period
of lactation. A COW by him considered
better has been proved less than a
quarter as productive while consuming
more feed than the other. The Farmer
hopes soon to be able to furnish oui
readers with some comprehensive state
ments of the results which have beer
demonstrated by the different associa
tions of the stats.-Msine Farmer.
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1908-09-22
Not q Horse Dealer.

The witness being sworn, was asked
to state his name, residence and occupa
ton, to which latter question he replied
that he was farmer.
"a farmer?" questioned the attorney
"Yes, sir, farmer"
"And where is your farm?"
"North of town about mile"
"How much Of farm have you?"
"About three quarters of an acre, l
guess"
"And you say you're farmer?"
"Yes, sir; farmer"
"Now, isn't it true that instead ol
being farmer you're horse dealerp"
mo, SIR"
"Well, haven't you bought and sold 8
good many horses in the last few
years?"
"Yes, reckon have.'
"Now tell the jury about how many
horses you've bought and sold in, say
the last year."
"Oh, l reckon four or FIVE hundred u
"Aud you say you're not a horse deal
"No sir! Pm farmer"
"Well, now, il you're farmer and moi
horse dealer, explain to the jury why
you have bought and sold between foul
and five hundred head of horses in the
last year?"
SWELL" drawled the witness, ~ was
trying to find one that would suit me- y
Cal. Breeder and Sportsman.
We reproduce this from far away
California exchange not because It'll
new for it originated right here gooc
many years ago and the stubborn wit
ness still resides on his "farm" a.
Pennington, Maine.-Turf, Farm anc
Hnme
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1908-09-22
Milk Making.

mitN mdhhuSs
The milk making business at the pres.
ent time throughout New England is up
against condition which to express it
mildly is embarrassing in the extreme.
This situation bears more heavily per-
haps on the milk farmers of the Bay
State than is the case here in Maine, but
is growing more serious here every day.
With the almost entire absence of pas
ture feed on account of the prevailing
drouth, the shortage of green and sue
culent feed for the same reason, but
little more than half fodder crop in
the dairying sections in store for the
approaching winter season, high cost of
grain out of the market and little If any
produced at the farm, and with milk or
its products bringing but little more
than the ordinary, truly this unusual
combination puts the business in situa-
ton out of which the way is not easy.
To 90 out of the business of making
milk is easy to suggest, and may be the
best course to take. But even such a
course is not easy to carry out. There
is herd of cows involved, and when
there is no profit in making milk no one
wants to buy cows.
The present embarrassment, however,
cannot long continue. The price OF
milk and it's products must for time
advance. Farmers cannot continue to
make milk to sell at loss. More or
less of them will go out of the business,
when there will follow an advance In
price. While here in New England
nearly all farmers have been making
dairying their leading business, meas
ure of change Is already in sight and is
being hastened by the conditions noted
above. Meats have advanced in value.
Young beef, veals, lamb and fat mutton
are now holding out inducements much
better than making milk at loss. 1t
will not take farmers long to catch on
to this change of conditions. The max
ing of meat in its various forms is sure
to receive more attention in the near
future, among New England farmers in
general, and especially here in Maine,
aud as attention to the producing of
meats increases the supremacy of milk
will decline. Ii is better to have more
than a single outlet to production. So
exclusively have farmers been confining
attention to the making of milk that it
has been comparatively easy matter
for purchasers and contractors to hold
prices to the lowest margin of profit,
and in times like the present to cut the
profit to the producer out entirely. But
that situation cannot continue indefi-
nitely. Already signs of the coming
change are in sight.-Maine Farmer.
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1908-09-22
Charcoal for the Fowls.
USEFUL TO CORRECT WRONG CON-
DITIoNs IN THE BIRDS AND TO PRE-
VENT DISORDERS.

Having charcoal where the fowls car
get it when wanted will tend to keeE
their digestion in fine order. In fact
where mistakes are made in feeding-n
these mistakes are not too pronounced
charcoal will correct them and keep the
fowls in good condition. Even when
the feed is all right there may be times,
owing to other causes, that hens
digestion will get out of order. II, how
ever, she can get charcoal to eat she
will, as a rule, soon be back to normal
| state.
If any portion OF the farm is being
cleared up and there are any large fires
made from heaps of brush and wood,
particularly of green wood, there will be
found among the ashes pieces OF char
red wood closely resembling charcoal.
While these pieces may not be just the
same in composition as the purchased
charcoal, they will be found to answer
almost as well when crushed and given
to the fowls.
In buying charcoal the writer prefers
to get the coarse ground kind. This can
be placed where those fowls that want 1t
can get it. On the other hand, II pow
dered charcoal is used, it will have to be
mixed with the mash and all will have
to eat it. Some fowls do not require
charcoal, and therefore the results may
not be so beneficial.
Growing chickens as they near ma
turity are voracious feeders, and some
times cause trouble for themselves from
overeating when they get an oppor-
tunity to do so. Keeping charcoal
where they can reach it will help to pre-
vent trouble in this regard.
There is little to be gained in fussing
with or trying to doctor sick fowl;
it results in most cases in wasted time.
The main thing is to keep the growing
chickens and the fowls in healthy con-
dition; and charcoal, If combined with
right care and management, will be
found means to this end.-H. E. Hay
dock, Locust Valley, N. Y, in Tribune
Farmer
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1908-09-22
What He Would kaep.

When the late Francois Coppee was
elected to the academy, he told his
friend, Theodore de Banville, that he
wished he were In too. Banville de-
clined to canvass.
Suppose your nomination were
brought to you one fine morning on q
silver salver."
'T don't know what I should do
with the nomination." said Banville,
"but I should certainly keep the
salyer."
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1908-09-22
General Crop Outlook,

Especially reported for Maine Farmer)
The government crop report datet
September 1, indicates larger harvest:
than those of 1907, though smaller thar
was hoped earlier in the season. The
weather conditions during August anc
the latter part of July were unfavorable
and caused much deterioration. The
spring wheat crop is estimated at 240,
$4,000 bushels. which is 1882, ,00C
bushels larger than the crop of 1907, and
q, ,3Sl 900 bushels smaller than the crop
of 1906. These figures are practically
final, the crop being fully harvested
The complete wheat crop amounts t.
about 666, ,S50,0 900 bushels, compared
with yield of 6S4, 100000 bushels last
year. Wheat is selling at about so cents
bushel in Kansas, an unusually high
price, which means the largest income
ip many years to the farmers.
There has been great deal of talk
recently about new grade of whea,
from Alaska, which it was claimed
would yield over 200 bushels to the acre
and was of better quality than any
wheat now raised. The statements
were considered extravagant, and it is
interesting to note that an agent of the
department of agriculture sent to in
vestigate the matter reports yield OF
% bushels TO the acre, of an inferior
quality.
Oats showed decline of per cent
during August, but the estimated yield
is S25. .90S, 900 bushels, compared with
7S7, ,2I5, 900 bushels last year. The
quality is rather poor, the grain being
light. The damage was due to bligh,
and poor seed.
A corn crop of 1856, ,OOO, 900 bushels i,
predicted, an increase of 55,0OO,O0
bushels over the estimate Sept. l, 1907
In the lower part of the corn belt the
crop is made, aud in most parts of Kan
sas and Nebraska, the biggest corr
states, the harvest has practically arriv
ed. The frosts reported recently in
sections did no damage. There is quite
little corn that was planted late, and
that will be damaged by an early heavy
frost. Since Sept. l, conditions have
not changed, but lack of rain is retard
ing growth east of the Mississippi. The
greatest deterioration last month was IL
Illinois. The earliest recent date OIL
which killing frost has occurred in Kan
sas is Sept. 20; in Nebraska, Sept. II; il
Iowa, Sept. l3; in Missouri, Sept. 2S; il
Ohio, Sept. 21; in Illinois, Sept. 25, anG
in Indiana, Sept. 21. Average dates art
considerably later. Frosts at the date,
named would do much damage thi,
year.
The hay crop is one of the most vslu
able, though less attention is paid to il
in many places. Last year the hay croI
had a greater value than the entire yielC
of wheat or of cotton, and was half a.
great as that of corn, its value being
s743, 500, 900. This year the hay crop
will be larger than last year. The acre
age is considerably larger, in the vicinit,
Of As, ,0OO, 900 acres, and the crop is ex
pected to exceed s., 100000 tons Th'
average price last year was s11 6S PEI
ton. This year it will be less, possibl.
not over 80. Tue present price in Chi
cago is from sl1 to si2 per ton.
The rye crop is estimated at 30, ,92l ,00'
bushels, a decrease of 5000 bushels
from last year. Buckwheas shows
small decline.
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1908-09-22
fro BE Continued
The French Ara Good Travellers

The French on their travels are tie
very reverse Of the English. Impcr.
turbably amiable, they never grum'.',
and without the slightest effort. as a
mere matter Of course, make the bcr:
Of everything. l have made journeys
with many French friends Of both
sexes, young, middle aged and elderly.
often In out Of the way places meet.
Ing with discomforts enough. Nothing
rutfles their temper. Pleased to en-
joy fresh scenes with a genial com
panion, they extract the utmost pos
sible pleasure from every incident, even
little annOyances being turned to good
account. - Miss Betham- Edwards in
London Chronicle.
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1908-09-22

'If you pack three grades of fruit in
one barrel" says an exchange, "you
will get only the price for the lowest
grade" And rightly, too. Such pro-
ceeding is the height OF foolishness and
shows only that degree of greedy cuH-
ming which accompanies low grade Of
intelligence. The intelligent farmer
sees at a glance that he can make more
money as well as the best of regulations,
by grading his fruit carefully and selling
1t, for just what it is, three grades, at
three prices.
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1908-09-22
Financial Advice.

Here's a man." said the old citizen,
"who lost $1,000 in a bank whar he
put 1t fer safe keepIn'. Bill, don't you
ever take no risk like that. Eff ever
you gifts hold of any money, do like
your father before you done-bury It
an spen' the rest Of your life sittin'
over it with q shotgun. Atlanta Con-
stitution.
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1908-09-22

he nelu out nlS
hand. and Bennett gripped 1t cordially.
I'm glad we had this talk, alder
man." said he. 1--WE are fighting from
iifferent points Of view, but our main
object Is the same. think we can
pull together ON this matter"
1--WE sure canr' agreed Phelan. AN
Is for Horrigan, when I'm done with
him he'll be rolled up in nice bundle,
an I'll print ON 1t in big letters, Use
I'll the hooks you like"
Mrs. Bennett, sir" said Ingram.
81 thought you was single" exclaim-
I'd Phelan.
"It's my mother. Show her In"
From the musty antechamber came
the rustic Of feminine attire. and Mrs
Bennett came In. Devoted as be was
10 his mother. Alwyn now had no eyes
.or her, for over her shoulder he had
.aught glimpse Of another face.
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1908-09-22
An old breeder of hogs saws that It IA

An old breeder of hogs says that 1t Is
attention to the details Of hog raising
that brings success. There Is no gen.
eral plan that can be adopted that will
give success without the hog raiser him
self giving much Of his time to the
things that seem unimportant. The
man who has learned to watch the little
things and counteract all the injurious
things is the one who il most likely to
make money out Of the business.-
Maine Farmer.
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1908-09-22
Babies Is months and under :

Mrs. William Glover, Norway, Aua.
Mrs. H. ". Tspiey, South Paris. Eleanor
Mrs. Gerald A. Swift, West Paris, Minnie.
Mrs. j. 8. Record, South Paris, Carleton.
Mrs. Cleveland Goodwin, Norway, Dorothy.
Mrs. Carl Stevens. South Paris, Marion.
Mrs. Oscar Parsons. South Paris, Merton.
Mrs. W. II. Booth, Norway, Roland.
Mrs. A. o. Wheeler, South Paris, Marion.
Mrs. Richard saleeby, Norway. Abraham.
Mrs. Edith L. Knightly, Norway, Verne Elwin.
Mrs. Charles II. Martin, West Paris, Henry.
Mrs. Webster Kilgore, Norway Lake, Doris
Hazel.
Mrs. Ethel e. Noyes, South Paris, Richard
Irwin.
Mrs. Frank Murdock, Norway, Ralph.
Mrs. John NJ. Gagne, Norway, Irene.
Mrs. Edgar Wood, West Paris, Virchel.
Mrs George Hill, Limerick, Hartwell.
Mrs. Carl Sanborn, South Waterford, Charles.
Mrs. Rose Brooks, Paris, Arthur.
Babies years old and under:
Mrs. Dan Dellea, Norway. Bernice Margaret
Mrs. Losier, Otisaeld. George.
Mrs. Amos Emery, West Paris, Keith.
Mrs. II. W. Dennison, South Paris, Dorothy.
Mrs. n; I. Kimball. Norway. ls months.
Mrs. Horace Murch, Norway. Harlie.
Mrs. d. II. Bean, South Paris, Edward.
Mrs. Addie NJ. Stone, West Paris, Henry Swift
Stone.
Mrs. BESSIE AUUOIt, 5Outn fhrlb, udTIOu.
Mrs Hiram Thuriow, South Paris, Elmer.
Mrs Frederick Moore, Norway, Frances.
Mrs. Lulu Lovejoy, South Paris, Bernard.
Mrs. Ernest Shaw, Paris, Eloise.
Mrs. Fred Perry, Norway, Laura.
Mrs. W. A. Bicknell, Norway, Zilpha, q
months.
Mrs. Mabelle Day, Norway, Ethel. 16 months
Mrs. George Hill, Limerick, Roscoe.
Mrs. John Blouin, Norway, Annie, l8 months
Mrs. VIM. Arey, Paris, Annie Elizabeth.
Mrs. Emma Robinson, South Paris, Mildred
Mrs. Catherine Tweedis, South Paris, Law
renee Wo0dman.
In the class for babies 8 months and
under, The committee awarded 1si
premium to Mrs. Elmer Aldrich; I'd to
Mrs. F. 81. Corbett; Sd to Mrs. Ed Went.
eel; 4th to Mrs. Willis Walker; 5th to
Mrs. q. E. York.
In the class for babies 10 months and
under, the awards were: 1st Mrs
George Hill; I'd, Mrs. John n. Gagne
Sd, Mrs. Carl Sanborn; 4th, Mrs. Gerald
A. Swift; 5th, Mrs. A. o. Wheeler.
In the class for babies 2 years and
younger, the awards were: 1st, IS, Mrs
Dan Dellea; I'd, "a, Mrs. Losier; Sd, $3
Mrs. Amos Emery; 4th, 81, Mrs. q. W,
Dennison; 5th, 81, Mrs. NJ. L. Kimball.
THE ORANGES.
Only two oranges occupied space thii
year, but they both did excellent work
and their exhibits were complete and al
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1908-09-22
FOR SALE.

2l-2 story dwelling house, pleasantly
located in the village of West Paris
Consists of nine rooms and bathroom
shed and stable. About S-4 acre of land
with apple and pear trees. The build
ings are situated high from the street
with broad piazza shaded with vines
commanding fine view. A spring o.
pure water on premises. These build
ings are well and prettily furnished anC
the owner would be glad to sell The
furniture aud furnishings with tn,
house. This is great bargain and will
be sold on reasonable terms. Call on o.
address, w. j. Wheeler, South Paris
Maine.
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1908-09-22

asleep just De-
cause | haven't
been making
any premature
disturbance"
Il think" OBJ
served Phelan
slowly, 81 think
I'm beginnin' to
get a new line
on you and un-
derstand you
better. II It's
any Joy to you
to know it, JIM
my p h e Ia n
says, You're all
right! +"
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1908-09-22
CHAPTER y
CHAPTER v.
~ ALLASw cried Bennett, OBJ
livious of his surroundings
of everything except that
IL the girl he had 80 long miss

/ uplOub vi
| Of everything except that
IL the girl he had so long miss
Nd and who had inspired him to all he
lad achieved-that she was standing
sefore him.
It was Dallas herself who brought
him to a sense of the others presence,
or as he sprang forward to meet her
Ind eagerly grasped both her out
Itretched hands the girl bowed In
pock reverence and answered his ar
lent greeting with demure:
Good afternoon, your honor"
"Don'tp he begged half in jest. Its
10 good to see you again that p
"I sent word that I had a surprise
,or you. Alwyn." interrupted his moth
.r. 81 knew 1t would please you. But"
with a glance at the alderman. you're
busy? Perhaps we"-
mot at all. mother. May ! present
Alderman Phelan? Miss Wainwright,
this is"-
Alderman Phelan Of the Eight" j"
amended the politician, thoroughly LII
at ease In the presence Of the visitors.
81 must be goin' now, your honor. r.
But Dallas had come forward with
smlis that melted the speakers en-
lbarrussment in all instant.
1.-The Alderman Phelan who gives
turkeys to all those poor people at
Christmas" she asked In genuine ~.
lerest. 1--we often read about
1.-THE same, ma'am. at your service"
rssented the delighted Phelan: 81 fill
'em with turkey an coal in winter
TN take their wives an kids on
outings in summer. Ever been to one
of the james Q. Phelan outings. miss"
"No.s replied Dallas. with perfect
lly grave face. I'm sorry to say ]
haven't. Tell me about them. won't
your
They've got to be seen to be under
stood. A thousand poor tired wives
an white faced. spindly kids turned
out into the country for the only
glimpse Of green grass an shady trees
they ever get all year. A thousand
mothers an children out in cool
grove with nothing to do but roll
around the soft grass an play an
eat all the fancy grub they can hold.
Maybe. miss. 1t wouldn't mean n lot to
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1908-09-22

"With Nature so lavish with her
decorations" said President Craig Of
the Pathological Society recently at the
tield meeting, certainly We ought to be
pleased to beautify the little piece of
land we occupy as home."-Maine
Farmer.
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1908-09-22
AMONG THE, FARMERS.
"sPEED THE PLow."

on practical agricultural topics
is solicited. Address all communications In
tended for this department to HENRY ID.
HAMMOND, Agricultural Editor Oxford Dem
ocrat, Paris. Ne.
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1908-09-22
THE BABY SHOW.

A lot of infantile loveliness, and 1t
must be confessed, more or less infantile
squalling, were features OF Tuesday
afternoon, when there were gathered in
the society's assembly room sixty or
more representatives Of the anti-race
suicide era, attended by their mammas.
They were great center of attraction,
though there was conspicuous absence
of old bachelors in the crowd. Not all
the eligible infants of the vicinage were
at hand, but there were sufficient num-
ber to give hard task to the committee
of ladies charged with the duty of acting
as Judges of the baby show. The moth.
ers and their babies which were entered
were as follows:
Babies months and under:
Mrs. Walter Purington. Norway.
Mrs. Elmer Aldrich, South Paris RUPERT
| months.
Mrs. c. A. Allen, South Paris, Mary Louise,
Mrs. James E. Gibbs, Paris, william,
Mrs. Carl Mason, South Paris. Ida May.
Mrs. il. e. York, NORWAY. Leslie. 8 months.
Mrs. Walter E. Everett, Norway, Victor, 3
Mrs. Ed wentzel, Norway. Cecilia, 8 months
Mrs Samuel Hin, South Paris, Marion,
| months.
Mrs. A. B. Hammond, South Paris, Leola, s
| months.
Mrs. Willis Walker, Norway, Gertrude,
months.
Mrs. r. II. Corbett, South Paris. Ralph.
Mrs. Lulu Lovejoy, South Paris. Philip,
| weeks.
Mildred Goldthwaite, Norway. Earl Bertrand,
months.
Mrs. NJ. NJ. Kilgore, Norway, Dwight,
| months.
Mrs Almon Emery, West Paris. Edith, 0
months.
Mrs. Reginald Dinsmore. West Paris, Juneta
Jean.
Mrs. Herbert Frost. Norway, Leslie, l.s
mOntha
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1908-09-22

brane resulting from Catarrh and drives
away Cold in the Head quickly. Restores
the Senses of Taste and Smell. Full size
so cts. at Druggists or by mail. Liquid
Cream Balm for use in atomizers 75fts.
Elv Brothers, 56 Warren Street, New York.
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1908-09-22
Feeding the Flock.

THE VALUE OF A FEW OF OUR CON-
MON POULTRY Foops-GIvE vARIK-
TY.