The Manchester journal. [volume] (Manchester, Vt.) 1861-current, 1908-09-10
The Local Parrr.

Nv A@AH ISL
( Wesley A siftnrss. editor q its
0a3g uaititef Chicago. retspily
msaf an address before 4 body u ~.
iat.ep IN abiet b. called aiisriian q
ibs ssios y li.e h.eAl nepspsptr H.
sAia iB lnft
The ioeai peH spaner 4 shs greatest
shing sac u,iasi,r has 4 b. all a., i
/ nghi. Boa large ~ portion are tsai
pfens ~ beliess that fhe cslitof wll
iSts eAe = ibrlr in.erefis ~heihel
il.sy hsk aiief bss ~ uoa The i.
wrumg u merchants a. class wpuld
ouly Lake advantage Il lhe oplafinni'
ties thai tie lecsl newspaper afford
! them they woa.d resp rewards Gar be
You'd lhs,f foadesi dreams.
"Whlis Ell preservation Is The hrs'
las - nsiar. editors ~ local paper.
I hAse q habii ~ letting sclf Interests a.
( " ~. limit when i CONES ~ CUES
tion u serving ibe community FuI
ihs they are entitled 10 recognition,
which they mrely receive.
No doubt the retailers have eB.
oourAgcd them ~ far ~ sentiment
goes. They have undoubtedly said that
they approved 81 The editors methods
and called him good boy" but in
how mAny cases have they fallen short
IN the real encouragement that counts
How often have they neglected 10 use
his columns. thinking thai they were
clever IN ~ In failing 10 patrouiAe
him they have too often killed the
goose tllAi LAID The golden ogg.
"lou must get behind your local
editor and push for all you are worth,
lie gives you - back for every dollar
You inYes, with him. He furnishes for
You ut his own expense one Of the big
gesi assets you posses. the medium
through which 70 let the people know
whnt you have 10 sell. Within reeenI
years the mail order propositions ba'
been somewhat bothersome. The edi
tors Of the country papers have don't
more than all other influences combln
ed 20 win business back into norma
channels and 10 feconyett the farmer
To the logical belief in home trading.
The country editor refuses 10 tax,
profits from your enemy when thu
enemy will pay him more than yot
will. He refuses 10 accept business
from the mail order store in the dis
tant city aud even goes further by tell
ng how superior the local store is Il
The distant one aud detailing the advan
tagcs Of buying at home.
"Do not let il be said in your com
munity that you have let your editor
work 20 uuappreciated Use his paper
Make himprosperous and yourself ricl
doing il. II you have foolish ideas
about the nonproductyeness of news
paper advertising, throw them of and
try ii out. One will prove nothing. i
il is successful, SO much the better, but
the constant use Of the paper in an I'M
teIligent manner will produce the re.
suits.
1.-THE best friend any business man
in the world has, next 10 his wife, is
the local newspaper, and If be doesn't
get full value for this friendship il is
his fault, not the editors. The editor
of the average so called country paper
has done more TO upbulld his town and
the retailers IN it than all other intlu-
ences combined, and it also follows
that as AN almost unbroken rule he is
the least appreciated person in his
community.
In conclusion Mr., Stranger said that
the country newspaper man does not
ask for charity. but stands ready to
repay the merchant 800 per cent on
every dollar properly spent in adver-
Using.