Coeur d'Alene evening press. (Coeur d'Alene, Idaho) 1907-1929, 1908-11-11
BRITISH PEER
WHO HUSTLES.
Views, Plans and Career Of Lord
NOrthClifte, the Noted
Publisher.
A BIG MAN, KEEN EYED,
DIRECT AND FoRCEFUL.

10 Study an American Preeidsntla
Campaign, critIelsss Our Nswnpa.
pers, Declaring That They Havs
Taken . Step Backward" NJ,
Novel Paper Scheme.
Your American newspapers, fellow
countEymen. are getting worse every
year, most Of them-that is, they are
getting worse In one respect, that
which Ia known TO the newspaper man
BY the technical name OF makeup
You can't ana an item Of news In
most American papers. because It IL
Obscured By glarins box heads, and
your unseeing eye wanders vainly over
the paper without ever discovering
that Mrs. BelssI has shot Captain Erb,
Or that Bulgaria has declared her in.
dependence, or that the Cubs have
won the pennant although those things
are just what you are looking for and
are staring at you from the front page.
Makeup in American newspapers has
gone mad"
These incendiaFy sentiments are pro-
claimed by the father Of redhot Jour
nalism abroad, says the New York
Times, the man known to Americans
a. Sir Alfred HaFnswoFth or better ~
Alfred O. Harmsworth and now Lord
NoFthclifEe. He arrived In New York
recently prepared 70 study an Ameri-
can presidential campaign at first hand
and later 70 go to Newfoundland to su-
perviae the lirst attempt on a large
scale to solve the paper problem.
A large, husky, square built man b
Lord NOrthclife, and suddenness Is
the manner OF him, Nobody In his
employ has any doubt about who 10
the boss. Nobody who ever saw him
had any miggiving about the fact that
rapidity and determination were the
main characteristics Of the man who
revolutiOnized newspaper work In the
British islands.
He ID good 70 the eye. Plenty OF
hair, 20 wavy BY nature that a severe
weekly cut cannot prevent that char.
actoriatic OF wavihess from showing,
surmounts round head Of agreeable
contour, Keen eyes and arm lips lead
you southwark to en- aggressive chin.
As for the rest OF him. he u finely
propoFtioned, brood and big. There are
about him q swiftnaam and nnality OF
manner that explain him. explain all
about him, explain how the obscure re-
porter of twenty years ago has be-
come tho power that Lord Northcliffe
Il today.
Big. bTawny. direct and forcoful, be
squared himself on IN his room at the
81, Regis and spoke his mind.
What" he repeated, rs the thing
which chiefly strikes my eye about che
progress Of American newspapers since
! was here last1 Why the chaotic
state Of makeup into which most OF
your newspapers are plunglng; the
increased and Increasing dIficulty Of
anding any item Of news you are look
Ing for IN an American newspaper.
My impression on landing when /
purchased all the New York newspa-
pers was IN most cases-I don't say
every case-one Of confusion, and con-
fusion even to an eye accustomed 70
reading many newspapers every day.
When tried TO read the news OF the
day | couldn't ind It."
His keen eyes, under a wide brow
that Is good TO look at. opened wider
as he dipped this sentence sharply out
What Is the worst feature Of Amer.
lean newspapersf'' ho repeated IN his
abrupt staccato. 1.-THE exaggeFation
Of tho uhlmpoFtant and the hiding OF
the important Outside Of tho fault
OF makeup have no criticism to
make. The American newspapers are
very good ones aside from that. When
you can and the news In them, which
b no easy task. II Il cnstomarily good
and much more accurate than It used
10 be- They are customartly wen read.
IL that peculiarly British Phrase, or
do they understand Il over hareP'
"Newepaper men understand the
word read but the average reader
wouldn't" he was told.
We'll" said Lord Northcliffe, 'asay,
then. that they are wen revised"
Then he reverted to the subject Of
makeup, why" said he. ''tho Amer.
ican newapapeg men were the nrst 10
study the art OF makeup and were the
frst 70 produce a lucid newspaper 90
arranged that one could hnd tho news
according to its Importance. Decided
" there has been a backward step
Lord Northclifge did not seem over.
enthusiastic about the accuracy Of the
American reports on the Balkan ques-
tion, which, he said, was a subject OF
discussion IN England for some time
before Rnlgarla's rev "A "Your news
papers here" he said, wet dispatches |
from your correspond Nts ana print
them In England On matfer Of this |
Importance we ret two setB o. dls. |
patches from cur correspondence lone |
set for publication and the other q |
private set for the guidance Of the /
editors and before we print anything
We know that we are right. This avs
tenn enables us TO be always on ths
inside track"