Los Angeles herald., 1908-10-14
PRIZE OFFERED
FOR BEST MOTTO
TEN DOLLARS IN GOLD FOR
SUCCESSFUL LINE
WILL BE USED ON "PRoSPERITY
WEEK" BUTTONS
Business Firms Are Eager to Enter
Displays of Their Products in
the Big Parade to Be
Given

Setting the example for "easy
money for prosperity weei., the cham
| ber of commerce yesterday oHefeu d
reward of $40 in gold for ten words.
The words must be recognized as the
| best motto for use on 100000 buttons 10
be distributed and all of the advertis-
| ing banners and literature issued in
| the campaign for "home products
that will eliminate in prosperity week,
November 16 to 21 when every man,
woman and child throughout Southern
California will be asked to subsist ON
native goods and native goods only.
The prize phrase may have more
than ten words, any number thab is
necessary, but a premium Will be
placed upon the three elements of
brevity, euphony and point.
Besides the prize of $40 the chamber
of commerce will endeaVor to make
the person securing the prize for the
motion the most famous, clever ipdi-
vidual "in our midst" Secretary Frank
Virgins formally will award him the
palm as the champion publicity agent
of the southwest, and it is expected his
services as an Idea factor will be
in big demand by the advertising de-
partments of big firms and institutions.
The judges of the notices submitted
for the prize will be the members OF
the publicity committee, and the award
will be made by a majority vote on the
sentences submitted. The members of
this committee are Arthur w. Kinney.
chairman; j. H. Rice, w. G.. Hunt,
Martin Neuner and w. G. Curtis. All
sentences must be submitted to Secre-
tary Virgins.
Poetry is eligible, and each person
can submit any number of notices for
the prize.
The publicity committee yesterday
decided upon Offering this prize of $40
for the best "catch phrase" after its
membership had failed utterly to agree
upon motto to print upon the issue
of 100000 buttons for free distribution.
1t is aimed to secure motto or bat
tie cry" that will embrace the idea
that 1.-The buying of home products
guarantees prosperity" and also will
be popular and an incentive to the pub
lie to TASK the dealer for home pro-
duct"
Numerous manufacturers and mer-
chants have enlisted to aid in making
the display during "home products
week" one that will make deep i'm
preston upon both residents and visi-
tors. In fact, so many firms have sent
notices regarding large entries in the
industrial parade that the wagons Will
stretch over miles of the city streets
anr consume two hours to pass given
full of unique ideas, foodstuffs and
souvenirs being passed out from the
vehicles and floats. Some wagons will
bear cooking ranges that will produce
dainty morsels for the throngs along
the way.
1t is now left to the public to deter
mine how great the 'show' is declared
Secretary Virgins last evening.
The chamber of commerce committee
decided to take a "teSt vote" of the
popular sentiment regarding home
products in a unique way. This will
be done by home products pledge and
people generally are to be given an
opportunity to sign the pledge after
this fashion:
{. HOME PRODUCTS PLEDGE AND {.
% BADGE COUPON G"
q. Chamber of Commerce, Los Angeles: g
{. Please reserve for me one of the %
9, souvenir badges for prosperity Week. o
% 1 hereby promise to ASK for home %
4. products" in making my purchases {.
G. during the six days, from November 6.
o. 16 to FL. @
% Name ............... .....'.-'...'
{. Address ACKNOWLEDGEMENTS. .
. Remarks:
...........s.. .sssss'... -
,.,.Is>>s>...,<. .,<:><.,<.s<s<3<.a.9s..
Every person sending to the cham
Der the above coupon will be given one
of the handsome. souvenir badges pro-
vided in commemoration of the occa-
sion which will mean so much to the
prosperity of Southern California
The parade committee which Is
headed by f. ]. Zeehandelaar, will
meet today or tomorrow to begin the
work of arranging for the big indus
trial pageant.