Omaha daily bee., 1908-03-15
AUIO SHOW HAS THE BOARDS
Twenty Dealers in Omaha Join in Big
Auditorium Exhibit.
EVERYTHING MOTOR ON THE BILL
Great Building Has Been Turned
over TO Decorators. who WIN
Make it Palace Of
Beauty.

Politicians. roller skaters ana wrestlers
will have to make way at the Auditorium
this week for automobiles. for the self
propelled vehicle is to be shown in all its
splendor by twenty Of the leading firms OF
Omaha, the dates being Thursday. Friday
and Saturday OF this week.
Manager Gillian has turned the big str1lc-
ture over to the automobile dealers and
they have turned It over to decorator to
turn It into a bower OF beauty for the show.
It will be covered with bunting OF gay
colors and the bare walls will be made
respondent with flags and other oombina-
tions OF the decorators art. The spaces
have all been allotted and the dealers are
preparing for the show by getting their
show cars in readiness ft~s
'Tis said automobiles are a luxury That
was formerly true. but since they are get
ting within the reach OF more people they
are becoming more general in use. both for
business and pleasure. The large nuraber
Of sales reported indicate that the people
in this section OF the country have money
and are not afraid to spend some of It for
automobiles. even though a stringency does
exist in other sections OF the country,
Machine of UtIIity. IT,.
Since It is recognized that the automobile
has become a machine Of utility and not
a toy for some spendthrift, there is a great
awakening on tho part Of tho public over
the possibilities and advantages Of an auto
mobile. This interest in the middle west
was shown by the thousands who turned out
to welcome the daring men who are making
an effort to drive their machines AROUND
the world. All along the roads in the rural
districts the farmers have kept track OF
the whereabouts of the cars by means of
their telephones and have turned out 70
give them a truly western welcome wav-
ing American flags and wishing them a
godspeed. -lfs4tt
To have seen the concourso of people
which welcomed the American car when
Montague Roberts drove 1t up Farnam
street would have been convincing of the
hold the automobile is getting on the Amer
can people There is still another standard
by which to Judge the interest. That is by
the motor talk one hears on the street ears
or on the streets or, in fact. anywhere a
crowd IL gathered.
Agencies in Omaha report sales OF high
priced cars In considerable numbers and
this shows the people of this section have
passed the stage OF a scare over finances
and are rightly convinced that nothing more
serious is to happen.
strong I'm Two States. , .5....
Automobile interest is remarkably strong
in western Iowa as we'll as in Nebraska,
and every little town has it's garage. Peo-
pie in the agricultural districts OF the
country are in good shape financially. .,Au-
tomobiles are put to good use by the pros
porous farmers, who use them for quick
trips to the nearest city Real estate deal
ers in the country towns are also putting
the automobile to good use in showing
farm lands to prospective buyers.
Interest In all these vehicles insures a
large attendance at the Automobile show
This show will have on exhibition some of
the best cars America has to offer and
the display of accessories also will be re-
markable. An automobile owner who
wants to be up-to-date will have to 20 to
the show for self-protection.
The whole show will not be seen at the
Auditorium, for all the dealers have come
to the conclusion that the big building will
not be large enough to handle the crowds
wishing to see the machines, SO each dealer
Will keep some OF his statesmen and demon
strators at the garages to show the Wis !
itors these permanent homes OF the auto
mobiles. The garages will be decorated
and the weekend will be a veritable holRL
day for the automobile men, but like alI
holidays It will mean harder work for
them.
Moving pictures of all the important
races of late will be thrown on q screen
at the Auditorium, and this show feature
will prove OF interest to many as the pic.
lures OF a race. especially an automobile
race. are always interesting.
Every kind OF autos win be displayed,
including motorcycles. motorboats, drays
and high-wheeIed automobiles. While.
1 - .
first their usefulness on country roads ia
said to be more apparent every day.
What Rambler ia DOIng.
The Rambler Automobile company is
making extensive preparations 10 have its
salesroOm present an inviting appearance
TO the visitors at the Automobile show.
The store has recently undergone a thor
ough cleaning and has been treated to
paint and varnish throughout Palms and
other decorations will aid IN beautifying
the rooms and the Rambler company will
be pleased to see all Omaha visit the rooms
at 2O44 Farnam street and enjoy a spin
around the city in one OF the new model
1905 Ramblers. Women are especially in
vited to take advantage OF any nice weather
at that time and make up little party
and go to the Rambler store for an auto
mobile ride rt
10 answer a numDer OF inquiries regard
ing the action the Rambler company has
taken in not having an exhibit at the show
In the Auditorium, It explains that 1t 10
adopting the same plan used last December
by It's manufacturers. Thomas B. Jeffery
q Co., Kenosha, Wis. Previous to that
time Mr.. Jeffery was one OF the heaviest
exhibitors at automobile shows, but at the
time OF the New York show did not exhibit
with other manufacturers. but had what
he termed an open week" at his branch
store. Tho scheme proved so satisfactory
from every view point that the Rambler
company OF Omaha decided to experiment
In the same manner this year. The store
will be crowded with new cars. factory men
will be here to assist in taking care OF the
trade and demonstrating cars will be at-the
disposal OF the visitors during the days OF
March 10. 20 and q. ~
What New YOrk-Paris Race Means.
The New York to Paris race Is a race IN
name only. for It is endurance, and not
temporary speed, that wins. Twenty thou
sand miles TO cover and the hest car Wins