The evening herald. (Klamath Falls, Or.) 1906-1942, 1908-09-08

kcts and mark them complimentary
Ia tie PAPER; then they get sore II
the poor devil uses them. So II goes
ON down the line. Take FOR instance
this carnival that IL being held here,
or rather being agitatcd What will
the local papers get out ot it Not
a dollar. But. YOU say. they will sct
a lot of additional advcrtising, That
Is true. but II only lasts a few days.
/ When you take into consideration the
cos, OF making changes tn accommo.
date this extra advertising. the cN.
pcnse of putting II into type and the
space Il occupies. and other addition
al expenses incident to the increased
business. which Is only temporary.
, the newspapers do not make cont
ou, OF Il.
On the other hand they get In and
work for II night and day: they boost
Z II In every issue and they do every.
thing possible To bring II to the atten.
nivai, or fair. or celebration of any
kind would be an absolute failure
What does the paper get out Of 1t
| nothing. Generally It gets cusscd
oh, have been up against u good
and hard and know. Why should
paper give It's space and its time
to boosting these things for nothing?
VIII n merchant give up his merchan.
disc for nothing Not much. lie will
get the full value for IL. Yet he too
often expects the newspaper to get
In and work for something Of this
sort. Most Of them will no, spend .
cent for additional space. As n re-
suit OF the efforts of the newspaper
the arair will be great success:
thousands OF people will come to
town: the merchants take In hun.
dreds OF dollars and the newspaper
well II takes up something else. when
the first Of the month comes around
the merchant cuts down expenses Tor
business IL dull and ont comes his
ad
Mother source OF trying to sc,
something for nothing Is the politi.
n hanch. They are the most con.
tcmpii1le. What they Will not rcsor,
to has never been thought OF. The!
will work n paper to u finish. They
will expect II to follow them through
all kinds Of mirc with a bucket OF
whitewash In one hand and a brush
In the other. saving the name OF the
ambitious politician. II II falters
once then IL Is a different story. II
Is abuse and villifcation. They are
trying to blackmail him or looking
for some kind Of a graft. Then comes
the effort to ruin the publisher social.
ly and In business; as a last resort
they start another newspaper. Then
comes TO the front the loyalty Of the
business men whom the old paper
has helped and boosted for: Of the 20
cieties and churches that got for
nothing columns Of space about their
suppers and sOcials; OF the individ-
uals who have been laudcd to the
skies and whose every move was
chronicled that they might be In the
spot light. Yes. II Is the loyalty Of
the wolves that turn on an injured
1t Is OF with the old and
on with the new. Everything IL for
gotten and the poor devil who had
done 80 much for everyone In the
community IL shun like a leper and
forced To fight his battle alone.
II Is the same story all down the
line. am out Of the newspaper bus |
mess now and ! am going to stay out
OF II. ] would sooner he beggar ON
the street. His life has more sun
shine. feel sorry for the boys who |
are mounted on the treadmill OF
newspaperdom. Their life Is a hard
one and will be hard one until they
steD down and out--either to take
up some other business or profession !
or have mounted over their grave o
slab. on which some OF his former
frienda would even deny him the
weli earned prayer---requiescat In
pace. .-..