The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1908-10-16
HAWAII PROMOTION COMMIT TEE-W1AT IT IS DOING FOR Hawai-

agencies all over the world, as the most
authoritative and accurate source of in
formation about Hawaii.
During the past year the committee
sent out copies of the following publiea,
tions as noted: $4,000 special post
cards; 10000 "Hawaii, a Primer; go,
600 general folder Hawaii; 10000
, Z" Aloha - post cards or folders; 10000
climatic folders; 10000 statistical leaf
lets; 10000 agriculture in Ha-
waii''; 10000 "Guide to Honolulu =;
5000 ''volcano of Kilauea'', a folder;
1000 miscellaneous local newspapers;
1900 Picturesque. Honolulu; 1000
fParadise of the Pacific y, and 500
maps, Crossroads of the Pacific.
All of these publications, which are
well known locally, have been distrl-
buted with the greatest care, and it is
safe to say that very small per cent
of any of it was wasted. The pamphlet
=" Hawaii, Primer, has exhausted
three editions, and fourth edition will |
be off the press in a few days, in new |
dress and considerably enlarged and re-
vised. 1t has proved q most efficient
assistance in the committee IS work, and
it is doubtful if any similar publication !
ever issued by any organization covered i
its field as thoroughly, accurately and
at the same time in so concise form.
1t has been exceedingly popular.
The now famous Crossroads of the
Pacific map, which was originated by
the Hawaii Promotion Committee has
been one of the very best pieces of ad-
vertising ever issued from the Islands
It has been reproduced numberless
times in newspapers and magazines all
over the world, and played no small
part in the work of interesting Congress
in the development of Pearl Harbor.
Arrangements have been made by which
all of the transpaciic vessels are sup /:
piled at each terminus with folders on
and a representative of the
committee meets each one as it docksf
and distributes among the passengers /.
the "'Guide to Honolulu and answers .
numerous inquiries before they reach .
the dock As a usual thing, however, =
such travellers have thoroughly read and :
digested all of our literature during the :
voyage. Hawaii's publications, inelud-
ing the Crossroads Map, are now on file -
at every American consulate throughout :
the Orient and Europe, as well as in =
hotels and Offices in every tourist cen .
ter in the world. :
Special post cards have been used a a
number of times with much success in II
attracting attention to the Islands. A
very complimentary article by Frederic L
J. Haskin, published originally in the t
was thus reproduced in P
part and mailed to railroad agents c
chiefly throughout the United States. is
It is hoped to secure similar state
nent on better homes in Hawaii from +,
2. H. Newell director of the United d
States reclamation service, who is now II
curing the Islands, which will be sent
nut to 100000 or more well-to-do farm O
rs of the United States. "
A great many inquiries as a matter Il
# course result from the various liter $,
Lture sent out, and these are always d
eplied to with individually dictated Is
etters, answering in careful manner
il questions. The writing of these
etters and the supplying of literature
sked for keeps two stenOgraphers busy re
yer eight hours per day. is
Many letters are also written to pr
ravel agencies, steamship and railroad tt
gents all over the world, by means of w
7hich Hawaii is kept before them, and II
r. * X ~ X y ~ * * ~ ~ ~ X ~ A. ~ ~ =