The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1908-06-30

talk to this club. 1 have been up
against a number of cold PROPOSE
tions, but this is the first time 1 have
faced hot one from Kalamazoo. L
have always supposed that Kalamazoo
turned out nothing but celery. We
get our celery from there and it re-.
quires no cooking. AS long as a man
must be roasted / do not know that
there is anything 1 should prefer as
medium than to be roasted by a
Kalamazoo stove, which Mr.. Thomp-
son says is such a good article.
II do not know how in the world
man like Mr.. Thompson knocking
on daily newspapers, could be elected
mayor of city. 1t might go in
Kalamazoo. but it would not go in To-
peka. No one could be elected mayor
of this intelligent city if he received
the support of magazines and mail
order publications only. However. it
Will be noticed that Mr.. Thompson
admits that he has been retired from
office and is devoting himself to stoves
and not to politics.
You recollect that in addressing you
he said he was pleased to meet such
an intelligent body of people. He also
said in his speech that he did not sup
pose one of us here today bought
Kalamazoo stove through mail orders.
He said you remember that he had
made some mistakes. That he had Of
ten spent money and had received no
returns. Now the daily newspapers of
Topeka always give you returns for the
money you spend. Mr.. Thompson said
he was becoming wiser and wiser ev-
cry day 1t is understood that he sells
200 stoves day. When he becomes
wise enough to use the daily newspa
pers he Will doubtless sell 400 a day.
He told you his plan was to sell
stoves to the consumer for less price
than a dealer could buy them. Now the
daily newspapers of Topeka appeal to
an intelligent constituency which does
not expect to buy a stove for less than
it costs. Our readers also expect to
buy stoves at home; to buy them OF
the w. A. l.. Thompson company, of
the w. w. Wheeler company. of Forbes,
of EmahiZer and of Kitchell < Mar
burg, of Hubbard, of Pratt Bros, Hen
ry and FOUGHT. and other dealers. and
we expect them to make a fair profit
and spend that profit in improving
their home city and adding to their
own business and their own comforts.
Il had a very pleasant time with Mr..
Thompson for about five minutes this
morning. He came to The State Jour-
nal office with Mr.. Capper who intro
duced him. Mr.. Capper told me on the
side: Now don't tell Mr.. Thompson
that l am in the daily newspaper bust
ness. You know 1 am running the
Weekly Mail and Breeze, the Missouri
Valley Farmer. The Household, The
Poultry Journal and a string of mail
order publications. / am working Mr.
THOMPSON today and want to get
good advertisement from him. That
was all right of course. and / did not
mean to inform Mr.. Thompson that
Mr.. Capper was in the daily newspaper
business. Mr.. Thompson, 1 think, I'M
derstood there was only one strictly
daily newspaper in the city and need
intelligent
dience the name of that paper.
II am very glad indeed to have the
pleasure of listening to man of Mr..
Thompson's experience. 1t is a sood
thing for us to have such men mere; 1
hope he will be with us again and that
the club will have more bright men
like him on it's programme
Mr. Thompson Retracts.
After Mr.. MacLennan's remarks MI
Thompson said that he presumed ne
should make a word of explanation
about what he said of the daily news
papers.
II believe in the daily newspaper
thoroughly l never go to a town but
what 1 read the advertisements in the
daily papers. l read the advertisements
in the State Journal last evening and in
the Capital this morning, and l want
TO saw to you have some good adver-
Users in Topeka. 1 happen to represent
a product which I think can be adver-
tised better in magazines than 1t can
be in daily papers. The merchants OF
a town should use the daily papers
beyond a doubt and if the mediums
are proper they will get good returns.
The daily newspapers are the making
of many businesses in the cities.
.'There are immense advertising ap-
propriations made by the larger stores
each season and if this class of adver-
Using was not paying them they could
not afford to keep it up from year to
wear The success of the great stores
in the cities demonstrates the value or
daily newspaper advertising and they
could not get along without this class
of Advertising
w. Y. Morgan Talks.
w. Y. Morgan, editor of the Hutcn-
inson News, was called on by Presl-
dent Charles Adams and said: am
a firm believer in advertising ana iate-
ly / have been able to get INTO the
newspapers under top heao anu mex ~
to pure reading matter without tue
least Bit of trouble. But 1 De1eve In
it and for the sake of keeping In toucn
with the work of the Iopeka Al cruz
am willing to accept invitations 70 at
tend the meetings whenever and wner-
ever held or I will pay my money and
ioin II If that will be more satisfactory
70 the members of the club"
The daily newspaper men went up to
NJ Tbon1nson after his remarks, shook
hands with him cordially. saying that ms
TRACTION was entirely satisfactory; that
he gave the same publicity to his correc-
tion that he had to the original statement.
They all hoped he would be present again
and tell us other things from his great
fund of experience and information.
Mr. Adams announced that only one
meeting would be held in July and one in
August and that in September IT, fn-t-