The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1908-11-12
EXPERT ''AD'' NJ
HAVE CONFERI|
How to Secure Best d.
From Advertising u,
Of Discussion. I
VETERAN F. j. COOPER
GIVES A PLEASING
Many of the Large Fir,
the City Represented
Gathering.

How 10 obtain the hest res,,,,i
advertising was the theme OF H.
at the meeting OF many Of tho ,ss1
men Of the city at the cou,
"Wednesday night. The mea,Snei
In the form or round d.s ,.h,ss
In which F. j. Cooner
and general manager -, ~
J, Cooper Advertising Apsncn
Francisco was the princInsl ~
guest OF honor, Mr., Cooper ipe
one Of the best Informed advn,4ssss'' ss'
In the west, and his talk conissrI1
OF interest not only 10 adyertIs;,
but 10 advertisers as welt A''l'
How TO place advertisemont. :
papers so as 10 attract the mos ~
and obtain the most bencflc,.s
occupied considerable attanNnn
in advertising was also a anh,a-s
evoked considerable tliscusaInn
or conducting the business 80 e.
upon at great length, and Mr. cencc csc
phasized tho fact that the soit.Sl
Is working for q newspape- snS
contracts to write ads. for 81.
conjunction with his work nr | Ma
paper, could not do Justice N NJ
10 his employer. This was aiso e ns.*
ed upon as being unjust TO tho sS,.1 sSe
since Il placed him at tho noa-s..
contractor who was attemn,t'y
two positions at the same time
Much Interest Taken.
Many other matters vera 81.
cussed, as. for example, the aduec-
display advertising, the probIem
and advertising, and the ouestjar
the best results were gained. Menr
tons were asked by those nraSs.
eardlng different schemes of adcsr
and these often caused a GOOD 4
comment The meeting was comdnr
the best OF fellowship and many hi
ing and amusing stories wore toIS
Ono special point dwelt upon a
length by Mr.. Cooper WAS Ihs 49,
results which would be obtained In
organization OF the Million club. n
the sum OF 20 cents figures largely
proposition in ths Organization
club was 20 raise money 10 adverti
city as a community. For this h
small buttons were sold for the n
% cents, the money being devoted
purchase OF advertisements In uac
all over the country. II Is estlmefs
nearly $4,000 Will be raised In fbl
In the first year, and one Of u
important results viii be the asps
OF an advertisement In the San a.
daily papers at about this time
forth the objects OF the club.
advertisements Will follow In tho nd
tures
Mr.. Cooper spoke at some length
wonderful results which have 1
been obtained in San Francisco Ia 4
building OF the city since the gre
there. He said that the new hu
which had been erected there 70
those destroyed By the conllagratlo.
the best in the world and that Ge
been a great improvement In ths,
tions of the city with the rebulldlr
told also of the rapid way In WIFI
city mad erected new buildings, ar
that In some cases skyscrapers
and twelve stories high had been Z
In less than six months
Mr., Cooper Is now on his way
east on business and will leave Th1
Following arc those present at thu
ing:
Those Present.
Charles Worthtr ton. repre-
KcIth-O'Brien; J, c. Dwyer OF The i
ton Shop; G. \. Young OF the PaEt
llnery. John D. Giles and Malcolm
lister o: the Giles & McAllIster AdI
ing agency: a. C. Mackenzie OF the
Mountain Bell Telephone COMPANY:
Robinson. Q. G. Cross and c. z. W
the business department OF The Sal
Tribune; J. J, O'Connor Of the !
store; c. 4. Vincent OF the salt
Telegram: c. s. IolmquIst OF "
Co: DR.. c. c. Countiyman Of D
George L. Hale OF the In:ermoln1I
publican; A r. Brazler Of the ,
Advertising agency: &. W. Kelly Of
& Kelly; NJ. Newman Of the former,
store. and c. C. bird OF the Deseret'
The meeting was held In the q
hall Of the club and an informal lur
was served