The Guthrie daily leader. [volume] (Guthrie, Okla.) 1893-1996, 1908-04-16
GIRLS TRAINED TO
DISPLAY FINE CLOTHES
OreSSmakerS Use Number
less Arts to Sell Goods
TO Americans

(Frank L. shellabarger, a former
Guthrie newspaper boy. accompanied
by Mrs sohellabarger. is making
tour of the world, and is giving mis- i'm
pressions to the Denver Post)
Paris. April 11.-Animated mashion
plates in all styles and oolors, arc on
exhibition daily al the big modiste
shops of Paris. Most of them are pret-
ty and are fetchingly attractive.
The stranger in the French capital
who fails to visit one of the chief
ldressmaking establishments where the
wives of dukes who are prosperous and
of Americans who are both prosperous
and prodigal buy their gowns, misses
one of the real beauty shows of Paris.
Imagine the prettiest, rosiest-cheell-
ed best formed model you ever saw
in the window OF a high-class shop,
suddenly awakening from her lethargy,
raising her gown a few inches from the
floor. walking toward YOU and bOwing
and smiling sweetly. Surround the
model with nearly a score of others,
each a Partisan beauty, and you will
have pictured i'm imagination what you
may see in real life any day but sun
day at Callot's, Worth's, Redfern's,
Paquin's or Doncets
The dummies" in these establish
ments are all living breathing humans,
French girls who are paid TO be- name
quins because they are chic and win
ling and have an air about them.
ln'est-ce pas?' as the madame explains
i'm her strange combination of French
and English
Makes Deep impression.
SuppOsing Mrs. Golddust Of Pitts
burg enters and asks to be shown the
very latest in travelling suits. Madame
makes a mental survey of her appear
Iance-her height weight complexion-
and bids Ferre enter Ferre is attired
in the smartest travelling suit You ever
saw. She walks cut like an auto
maton, showing little sign of life until
she faces Mrs c. Then she smiles
and courtcsies. She about-faces and
struts to the far side OF the room. her
every movement studied to usplay the
best possible effect the gown she IS
wearing. lt is Ferres business to make
a deep impression on Mrs GOlddust
deep enough TO reach her check book
'Ah, madame, explains the woman
manager, sweetly now you see your
self as others will see YOU
Mrs. Golddust Is vislbly impressed.
She may or may not confess 10 her in
ner self that the picture before her is
far prettier than any she can ever hope
TO present, but she feels flattered, and
madame and Ferre have made an adj
vance toward sale
Take Husband Along.
Right here a quiet tip should be slip
ped to the American woman who Is
going to one OF these shops hoping 10
buy Take husband with YOU The
mannequins will win him over to your
eide, whatever the cost of the gown Il
any power on earth can. They are
al their best when he Is present They
well know how TO reach the hearts and
the pocket books of these American
milhonaires; they are Partisan girls,
remember The only difficulty may
arise from husbands possible regret
that Mrs G Is with him
In each of the big establishments
are about twenty animated models. OF
various tyDcs of beauty. When n
woman asks TO see a certain style Of
gown II is better In some cases. if the
girl who exhibits II bears a general re
semblance--in size. az least-to the
prospective purchaser But this rs only
a secondary consideration Madame
has put Ferre and all the others-she
calls them by their surnamea througf
the PAGES time and again She knows
Just which one wears a party eowr
most fetchingiy. on which one a ridinf
, suit IS shown 10 greatest advantage
J which is most likely 10 eject the sal,
+ of an afternoon dress by the mer,
wearing Of H.
Complexion and Costume.
Madame well knows too. that
gown OF yellow or oerise appears mos
lstriking on one Of her brunettes: tha
light blues best become the blondes
There Is a complexion tor every COS
tune 10 the establishment
But there are times when It is hes
that the models form should not re-
semble too closely that ~ the buyer
Suppose that Ars. Golddust is 4 trin
heavy and mourns tho fact Madam
summons l.arousse who o. much NOR
slender and then assures Mrs g. tha
the gown they are viewing viii maxi
her too look petite n'est.oe uasg
There are tricks In every trade. am
veey many in thar of the Paris modfst
who seeks the patronage OF America
millionaire
il che woman visitor Is undeclde
inst what style she prefers. on n sh
has received from the chancellor a
The family cxchequer M apropriafio
sufficient l0r an entire wardrobe sb
sees the display At rs very best. fo
then the whole procession OF model
passes ln review There Is 40 pictur