The Robesonian. [volume] (Lumberton, N.C.) 1870-current, 1908-01-09
THURSDAY, JANUARY 9 1908.
ADVERTISING.


~ Advertising, about which some
people entertain erroneous ideas,
we call attention to the following,
which is reproduced from The
Winston Salem Journal.
With the approach of the
new year, business men and
merchants are planning their
- cGmpaign for business during
A-g1s08,sJ The progressive merchant,
N Manufacturer, banker and bust
ness man in any line will include
in his plans a liberal appropria-
ton for advertising, always one
of the most important features
of any legitimate business. 1t
: has been truly said that 'Adver.
:. -ttsing is the life of trade, and all
CT vide awake business men keep
81 that fact in mind; and. the Gus
81 teS6er Ii next too, forsmen and
q apWomensof this day and time have
az, realized that they get the best,
/, u freshest goods from the man
ande,merchants who
advertise. s..1. 49,. ;sss..
E''Men in all lines of business
- are, studying ADVERTISING. :. The
Raleigh Evening Times Of yes;
!. taJhay acostainea the following
= concerning recent article on
bank. advertising which applies
with equal, truth to other lines OF
.. business, as follows:
/. "ARaBicle by Mr.. JIG. Brown,
.r.e of this. city, in the Bank Adver-
tiser has caused a good deal
q @oEcpmmentaby the. press of the
State, because Of the soundness
CT the idea set forth. Mr.. Brown
n .. is himself anewspape advertiser
and knows. whereof he speaks.
Attention is directed to the con-
Guiding paragraphs of Mr.
Browns letter:
You hear people say so and
so is a good advertiser, now why
is it? 1t is because they CANNOT
pick up their paper without see
iAG SO and SOS advertisement
He has always something to say
and they have become interested
in his advertisements-int
ed enough to talk about him anC
- his advertisements Be lik'
him; look upon your advertise
?, lament as an investments; plan i
! Y Carefully, tndicionsly and thor
- oughly; and then regard th,
business you get from it as tn
surplus. : No investment in TIL
world pays like good advertis
ing. Continually cultivating til
crop in the growing season make
.,. abountiful harvest possible, Cul
tivate good advertising and ge
harvest of deposits. You reac
intelligent people through tn
newspapers, because of the mass
- ~ es.~ People who do not read theu
are those who do not place thei
deposits in the banks
The banker depends for hi
~ patronage upon people who ar
: thinkers; therefore, an INTEL
gent advertisement~will set il
tellgent people to thinking. !.
medium which enters the HON
-. and rs looked forward to eac
- day; or week, is the medium j
which to convey your argument
- to the people. Is it the han
1s.ts3sa".bllg, the advertising scheme, {
'tsSSpthe h9EEspaper2 Judge Other
,qqAiby yonrself-you read the adVe
Az tisements in the papers, yC
spstronize the merchants who a.
fsor Xeftise,. so let your light shir
~ tnsthEeugh the columns of the new
,g"papers II pays" - 81.
Z. y ~; ~ J MOT only should bankel
no everywhere weigh carefully VIII
MIR Brown says,but all busine!
men W ho have any article in whiC
~ ito interest the people, should {
aRse,"
. - We know some Lumbertc
erchants who think it is n
sz;, ssZqoeth while to advertise durir
80. the, first months of the year, b
-. cause they don't expect. mu,
. trade until later. Wonder VIII
=. - those al same merchants wou
think Of a,farmer who should
T.aa eide that it was useless to- pla
:, anything in the. spring becau
he does not expect to reap un
9, 80 IS ths fall! 2
n .s,,,,ls, 5ss a. $--zEz-=---[@
4 rE PA GENTLE EXPLANATION.
All =.