The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1908-10-01
SMITH & ROBERTS GREAT SALE
Union Salvage Company Will Conduct
the Largest Advertising Campaign
in the History of Ocala

Messrs- Smith & Roberts. proprie-
tors OF the Ocala Furniture Company
or this city. through the Union Salvage
Company of Boston, will put on the
largest sale Of any kind that has ever
taken piace in this city, lasting ter
days and commencing on Saturday,
October Srd. The store is closed today
and will be closed tomorrow, TO be
opened for the sale at o'clock Satur-
day morning.
The Star has printed the advertising
matter and done the newspaper adver-
Using or a. great part of il for many
big sales. both here and out of town.
III the past fourteen years, but this has
been by far the largest undertaking
We have ever contracted for and judg-
ed from an advertising standpoint. is
TO be a stupendous sale We have
printed and the OcaIa Furniture and
Union Salvage companies have mailed
and distributed through the county and
adjoining counties. $4,000 large, four
page heralds, the size Of a six column,
four-page newspaper. The company
has the latest. correct address of ev-
cry head Of family in the county. and
all the counties that border on this
one. and has mailed one of these
heralds to every county address and
those near the line in all of the other
neighboring counties.
The method of distributing these
heralds other than through the mail,
WAS the sending out Of automobiles
with two men in the car. and a herald
was left at each house. The newspa
per contract with the Star alone is for
the two full pages that you See in this
issue three times in the Evening Star
and in tOmorrow's Weekly Star. and
the other two pages of the herald the
third and fourth, in three issues of
the Evening Star and Fridays issue of
the Weekly Star next week. In addi-
tiCn 10 this large amount of smaller
advertising matter Will be distributed
The sale has been a great surprise to
the people Of the city and the first
news the general public will have of it
will be the appearance Of the Star this
afternoon.
Enough for the advertising side of
he big sale and TO refer to the goods
themselves. The Ocala Furniture Co
and the Union Salvage Co. have in the
store upstairs and in the several ware
hOusese over SIS. 900 worth of furniture,
rugs, stoves. ranges and all kinds of
house furnishings and goods that go
to make up complete stock of this
kind. The goods are all new and right
up-to-date and in this sale will be
sacrificed at truly suicidal figures to
turn the stock into money.
1t is anticipated and with the best
of reason. that the stock will be prac
tically disposed of during the sale and
one of the largest crowds that was ev-
or drawn to the city on a mercantile
proposition will attend the sale. The
public is always on the lookout for a
place to save money and make a dol
lar, if possible, do the work of two,
and this is that time and place.
An ample force of statesmen and pOr-
tiers has been provided to wait on the
customers. handle the furniture and
make prompt deliveries where sales are
made i'm town or goods are to be ship
ped over the railroads. Every article
will be marked in plain figures. the
former price being cut in two, and the
guarantee of this old and reliable
house stands back of every item pur-
chased