Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1908-08-19
ALBUQUERQUE ON
THE TONGUES Of
MILLIONS
ADVERTISED ALL OVER
THE CIVILIZED WORLD
Great Publicity Campaign of
Santa Fe Railroad for the II
rigation Congress and Expo
Sition,

Sltl0n,
New Mexico Is receiving the most
attractive advertising through the
holding OF the National Irrigation con
grcss sessions in Albuquerque this fall,
No event, local in its character. and
no amount of expenditure of money
for advertising purposes in its exploit
tation. could possibly approach the
magnitude OF the advertising which is
being done and which win be done
during the next five weeks,
+. l.. Nandcgritt, travelling cores
pondcnt for the Santa Fe. arrived in
the city last night and win make his
headquarters here until after the Irri-
CATION congress, MIR, N%andcErift is
ono of the most valuable members of
the Santa Fe's advertising department
and publicity staft. He is a veteran
newspaper man who served for fifteen
years as political editor of the Kansas
City Star and has the reputation OF
hcing one of the most brilliant jour
nalists i'm the west, Mr.. N%andegrift
is the author of the folder recently
issued by the company ON Albuquerque
and the irrigation congress and writes
most of the folders issued by the com
pany.
"The publicity campaign in behalf
OF the congress by the railroad com
pany Is to reach into every section of
the country" said Mr. N%andeErlft last
night. Albuquerque and the lrriga-
ton congress are to be kept before the
public y all over the country without
much intermissiou from now until the
exposition"
f. s. Savage, OF the Santa Fc press
department at Topeka, is expected
here soon to remain until after the
congress. with Mr.. r. Il. Wilson, in
dustrial agent also at Santa Zee head-
quarters i'm the Commercial club build
ing, the company has three of its most
efficient men ON the ground and the
publicity work is to be prosecuted
with the utmost vigor for the next
month.
For months past the newspapers all
over the United States have been sup
piled with attractive stories upon irri-
cation topics and all referring to the
coming session of the National lrriga-
ton congress. il is estimated that the
words, New MeXico and Albuquerque,
are in the mouths of two or three mil
lion people every week.
Some conception OF the manner In.
which this is hcing done may be had
from the following letter from the adj
vertislng agent of the great Santa Fe
railway system:
Chicago, August /, 1908,
MIR. r. e. T|witchcll,
"Albuqucrquc, n. NJ.
Dear Sir: ! am today sending to
the printer copy from which TO make
plates advertising the Irrigation con
gress at Albuquerque in September
These plates viii run In the best pa
pcrs in Chicago, Atlanta. Buffalo, Mil
waukcc. Cincinnati, Indianapolis,
Louisville, Cleveland, Des Moines'
Omaha. Detroit, Minneapolis, st. Paul.
New York, Baltimore, Washington,
Philadelphia Pittsburg, St Louis,
Memphis ana Nashville, the daily cir
culation of which is nearly 5000, 0o0;
this in addition to the campaign in
magazines, industrial and agricultural
mediums. Of which | advised you IN a
former letter, / presume of COURSE
you have seen the attached advertise
ment display on the back of our
system folder, which has a circulation
of about 100, 600 a month.
eve also have in the hands of the
printer this mont a circular address,
ed to ticket agents, OF which 10000
will be circulated, on the back OF
which / have placed an advertisement
special attention to the lrri-
congress. As soon as the job
is completed viii send you "A few for
inspection.
yours truly.
Nv. n. SIMPSON.
advertising Agent
The advertisements and plates men
toned in Mr.. simpsons letter consi'i
Of attractive illustrated statements
relative To the congress. exposition and
New Mexico. Beautiful half tone cuts
Of buildings and scenes in %Albuquer-
que and the southwest are given
prominent place in the plates.