The Newark journal., 1908-07-31
FARMERS EDUCATIONAL
 kHD COOPERATIVE UNION - OF AMERICA -
Correct System of Marketino.

~St SySlCnl or MaTketInQ.
 The Farmers Union seeks 10 teacn the farmers the science of cooperative " marketing the products of their iarms and the benefits of cooperative marketing over that of competitive marketing or street bedding.
 While it is true we have taught our. selves that competitive marketing was proper and right and have been taught thls by our commercial friends. vet while We were competitiYely market Ing our farm products, our commercial friends were practicing cooperative marketing of their goods.
 They having learned that were they 10 force their goods upon the worlds markets (as the farmer has his prod. ucts), having no regard for the worlds $ demands nor the prices offered. selling at any old price and within about three months all of the goods neces- sary for the world to consume in twelve, would work havoc to their bus mess. The world would take advan5 tage of such foolish marketing and bid prices down to such a low point that there would be no profit left for them, and they would be forced to quit the business.
 But the farmer will force upon the market, within about three months, a crop that it takes himself and family twelve months to make and gather and the world almost twelve months 10 consume, having no regard for he worlds demands nor the prices offer ed
 He goes to market single handed does not belong to any business or. ganization does not know what the rest of he farming world is going 10 do as regards the pricing and selling of farm products. he has no system no plans, no conception Of scientific business methods, but poufs his prod uets in a single handed way upon the organized speculative world. eaialy hoping that the organized speculator will pay him sufficient prices that will give him something 10 exist upon while making another crop for these organ ized spectators to gamble on No class of business could market in such sipshod manner and even exist
 But the old farmer living next 10 nature can allow himself to be sleeked out of his years work and the next year nature comes to his relief again
 Quite different with the commercial world Even the manufacturer would not think of marketing his goods in such a reckless competitive way.
 Come, let's look into the system of marketing as in use by the manufac- turing and commercial world
 First, the manufacturer, instead of throwing his goods upon a depressed market in a reckless, slipshod, com petitive manner, places them in a warehouse, preparing to hold for a price that will give him profit, and knowing as he does that the only way by which he can hope to get these prices is by cooperating with every other manufacturer, therefore he be comes a member of the Manufaetur- ing Association, and through this as sociation they are able to place min imum price on the goods, and with the goods properly warehoused they are able to force the consuming world to pay them their price; and the johber or wholesaler are forced to pay them their price. and they in turn, having had no voice in pricng he goods when they bought them. are forced 10 price their goods as such prices as will give them a profit: hence they can not af- ford to rush into the worlds markets with their goods and sell at any old price as does the farmer, but are fore ed to cooperate in pricing their goods. So they take the goods and place them in a store house Gas if is calledl which is nothing but a goods ware house. and hey belong to the Mer- cantile Association, through which they are able 10 price uniform or mini mum prices, and with the goods iii the warehouses they are able 10 hold the goods away from the world until