The Detroit times. [volume] (Detroit, Mich.) 1903-1920, 1908-05-29
MODERN METHODS
IN BOTTL|NC BEER
Complete New BottIino Department
Among Many Extensive I'm.
provements at Big Stroh
Brewing Plant.

Considering the large amount con
sumed. II is remarkable how few peo-
| pie are conversant with the processes
| involved In the brewing and bottling
OF beer. Indeed, II all breweries exer-
| else the same care and observe the
! strict rules Of hygiene and cleanliness
as the Stroh Brewing Co. Gratiot-ave.
and EliZabeth-st. east, the consump-
tion OF the popular beverage would In
crease rather than diminish.
In the new bottling works. Just COM
pleted by this enterprising firm, the
! beer is transferred from the porcelain
lined ageing tanks OF the brewery via
pipes into massive porcelain lined steel
tanks. located In a Sub-cellar OF the
bottling works. This sub cellar Is
kept TO the freezing point OF tenn
peratWe and Is visited by none except
the head brewer and government rep
resentatives. who carefully examine
the contents OF each tank and cancel
stamps before II Is unsealed and turned
on for use. in bottling upstairs.
Mind. up to this point not bit OF
foreign substance or human hand has
touched the fluid, but you Imagine
there may be some possibility of un-
cleanliness during the bottling.
Far from II
In the big, clearly. cement -foored
bottling room are battery or ma
chines-the most modern and up-to-
date in the world-that seem almost
human in the accuracy and precision
with which they perform the various
stunts for which they were designed.
First, all bottles--new and used-are
set in wide rows of steel in a slowly
revolving elevator that carries the
bottles through three solutions or caus-
tic soda OF varying degrees OF temper
ture When this process Is completed
the rows are automatically dropped
into tanks of warm water. Here they
are again thoroughly rinsed and placed
proper register for another cleansing
machine which inserts automatic
brushes, revolving at great speed and
touching every part OF the interior OF
Gone would think they would wear the
glass through still another rinsing
machine shoots whirlpool spray in
side.
The bottles are now ready for the
"filler." and here Is the wonder OF won
ders This machine is located directly
over the huge government- inspected
tanks in the sub-cellar and the beer
is pumped in sufficient quantities
10 fiji the bottles on the revolving
cylinders Fully 10000 pints per day is
the capacity OF this wonderful modern
From this machine the filled bottles
go 20 huge, powerful machine which
rythmically clamps down the cork
lined tin shoppers. which bear the
trademark of "Stroh's Bohemian"
You think this Is all but no! You
are motioned TO another strange-look-
ing piece OF mechanism, and here, with
man hand. but with an hundred fold
more speed. the labies are being placed
on the bottles by machinery!
Thus from the malt to the mouth
nothing has come In contact with
"Stroh's Bohemian" and Mr.. Julius
/ Stroh. president of the company. mod
estly admitted that he wanted all care
and pains to cease with the labelling
machine for" he said the stamp OF
approval must come from human lips. "
The new bottling plant is but a small
portion OF extensive plans which have
been made for needed engagements OF
the already mammoth plant. now
Office building-a dream in modern
architecture and convenience--is about
ready tor occupancy, and where the old
office building now stands, n large ad
dition 10 the main brewery Will be
erected. The plans further contemplate
the dsmantling Of the building facing
on Gratiot-avC.. and the same made
over into storage plant. An immense
new power house is also scheduled for
the near future.
when all is completed, the Stroh
plant Will rank among the finest In
the country. and Its very magnitude
will suggest the name OF "Strohvllle"
for that portion OF the city
To what do you attribute YOUR won
derful growth and success. Mr. Julius
Stroh. the president, was asked.
BY giving the public good. pure.
honest goods" he replied. modestly