davidaulloa/AmericanStories huggingface dataset:
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1908-05-24
TALKS ON ADVERTISING--- II.
How to Write Retail
Advertising Copy
By Herbert Kaufman

sd layer Of works s with sse sma fragments stone
he U adv ase works sv with ma wordsey fit into
MORE minds than BIG phrases.
dee e s by the aS IL 9s5a that W" be
MINIMUM s o as %os m the ss sFf
2sirif aSs AXE %' s2 r SR M s
s"sg "' Out
De19 find out fs '
time gets s Mo b. Blank MAKE
BUT HEY DO Nor H-bIank talk clever only wasted
low low. ITEM sell muslin with quotations from omar trousers
sss6ds s 55kySuI la a 20" are not willing to '
clear 's ifSs % y'f ss
downward from $500 e talk not cheap but the most e@pe"
Sketch in your ad to the enoerapher Then you will be so
busy sATNe it, that you will not have e., time to bother about the
Rmn9 e. t6 sss REMAINS the that
ss os ss' Fs:s?
o"'Ts s0 RI %f2s hR SIX ssas It not 1907 productive
SS a ea sssd
the good: ssAEs PssE9 than S; 81 &
tOKen
and away thinking that you exaggerated your statements
The reader must be SEARCHED OUT by the copy Big
cheapest because it DOESN'T WASTE SINGLE EYE. Publicity
must be the OFFENSIVE There are far too advertisers
who keep their lights ON TOP their bushethe citizen
HASN'T TIME to overturn your bushel
Small space is expensive Like oNE-FLAKE SNoWSToRM,
there is not enough of it to lay
Space COMPARATIVE MATTER after ALL 1t is not
of HOW MUCH used HOW 1T is USED. The passengers
the limited express may realize that Jones has tackled wee
single every post and fence for stretch of five miles, but they
GOING TOO FAST to make out what the shingles yet the
letters Browns bulletin board top of the hill leap
at them before they have chance to DODGE it. And at that
doesn't cost nearly much the SUM TOTAL Jones' dny
display.
Just ad we'll written and atactivey displayed contnI-
ouy day other day for big
will find the of EVERY reader matter how rapidly they
be gong through the advertising pages and produce
suits than DOZEN png PIECES of copy scattered through HALF
DOZEN daIes.
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1908-05-24

Ityou are troubled with sick headache, con-
stipation. Indigestion, offensive breath or any
disease arising from stomach trouble. get Soc
or 81 bottle of DR.. Caldwen's Syrup Pepstn- Il
il positively guaranteed to cure YOU
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1908-05-24
REPUBLICAN TICKET.
STATE.

Governor
JAMES E. WATSON.
Lieutenant Governor
FREMONT c. GOODWINE.
Secretary Of State
FRED A. SIMS.
Auditor of State
JOHN C. BILLHEIMER
Treasurer Of State
OSCAR HADLEY.
Attorney General
JAMES BINGHAM.
State Superintendent
LAWRENCE McTURNAN.
State Statistician-
]. L. PEETZ.
Judge of Supreme Court
QUINCY A. MYERS.
Judge Of Appellate Court
DAVID MYERS.
Reporter of Supreme Court
GEORGE w. SELF.
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1908-05-24


Cupid has been extraordinarily busy
in Washington these days. Just why
so many people come here to be mar
ried is mystery, but the fact remains
that the license office in City Hall is
one of the busiest places in the city.
It matters not to Cupid that a few
feet distant from his position in the
gloomy old pile are filed hundreds of
divorce suits-he stands all day, shoot
ing his piercing little arrows with
deadly precision.
In columns the couples are coming
to Washington, demanding that pre-
cious document prosaically called the
marriage license. People are married
In Washington whose homes are in
every state in the union. From Vir-
ginia come the most. The Capital City
is the Gretna Green of that stae.
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1908-05-24

men about. one another the men keeps
rite on likin' wimmen?
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1908-05-24
AT THE END OF THE RAINBOW
By STRICKLAND w. GILLIAN. :

be just as deeply founded in unintelli-
gence as is the French diabolo craze
that has leaped the pond and struck
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1908-05-24
BONES OF GAMBETT|
IN PANTHEON
Will Find Their Last Resting
Place There.

Paris, May 23.-There seems 10 be
a probability that the bones of Gam
beta will soon find their final resting
place in the French Pantheon
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1908-05-24
COUNTY,.

Joint Representative
ALONZO NJ. GARDNER.
Representative
WALTER S. RATLIFF.
Circuit Judge
HENRY c. FOX.
~-Prosecuting Attorney
CHAS l.. LAID.
-Treasurer-
ALBERT ALBERTSON.
Sheriff
LINUS P. MEREDITH.
Coroner
DR.. A. L. BRAMKAMP.
Surveyor
ROBERT A. HOWARD.
Recorder
WILL J. ROBBINS.
commissioner Eastern Dist
HOMER FARLOW.
Commissions Middle Dist
BARNEY H. LINDERMAN.
-Commissioner Western Dist
ROBERT n. BEESON.
WAYNE TOWNSHIP.
Trustee
JAMES Fl. HOWAR1,H.
Assessor
CHARLES E. POTTER
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1908-05-24
Uncle Ike Murnurs.

Even dust has sum youses. Tn
dust in tn air shoze whar tn sun
beams is.
Amt 1t funny that in spite Nv the
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1908-05-24
Brought Up to Date.

Srou9ht Up to Date.
There was an old woman
Who lived in a shoe:
She had so many children
That she got an autograph letter of
congratulation from President
Roosevelt
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1908-05-24

Commissioner General of Immigra-
ton Frank P. Sargent has informed
the house committee on appropria-
lions that the present Chinese eXclu-
sion laws are not stringent, and that,
despite the measures taken by his de-
partment, a number of Cinnamon are
coming into the country.
This growing condition. he says,
must be checked and only the chang
ing OF the existing law will remedy it.
Commissioner Sargent was frank
with his warning that a lamentable
weakness and universal laxness has
been caused by the erroneous senti-
ment that grew out of the talk of a
Chinese boycott. One of these DAYS
we will have to meet this proposition
squarely,' said Mr.. Sargent. Under
the present construction of the law
you are opening the door TO laborers
to come into this country by subter-
tuge, and you are also working against
the interests of those whom YOU in
tend shall have the privilege of en-
try.
There is an immense number of
Chinese in the United States today
who came here illegally. | have no
hesitancy in asserting that, a re-regis-
tratiOn would be warranted, giving ev-
cry Chinaman in the country a regis
ter. If Chinaman is here unlawfully
he should be put out, but if he is reg
istered, then he should be given the
same rights as any other alien.
1t would be good thing to enter
into an agreement with China where
by every person coming to this from
that country should be provided with
passport, showing that he comes
from that class entitled to admission.
If he has not such a passport, vised
by the consular officer of our govern
ment, then he should be put out and
kept out"
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1908-05-24
DISTRICT.

Congress
WILLIAM .. BARNARD.
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1908-05-24

Entered at Richmond, Ind. Postoffice
AS Second Glass Mail Matter.
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1908-05-24

But as to the crusade against an
archy, if congress does not do some
thing there may be another way open
to secure more stringent regulation.
1t is likely that the power OF the post
master general will be broadened con
siderably, which will have a healthy
effect on the class of flaming trash
that creeps into the mails under the
guise of educational literature.
The citizen-Republican. (Scotland, Bon Homme County, S.D.) 1???-19??, 1908-02-06

tory where the dangerous machinery III
unprotected as having the" right" freely.
to contract to expose herself to- dange
10 ltto and limb. She has n oSa1ternafive
but to surfer raj or else to her
self to such dangers. ard when
ured for life. 1t is q moral wrong that
the whole burden OF the risk necessarily
incidental to the business should be placed
with crushing weight upon her weak
| shoulders, and all who profit b. her work
| escape acot-free. This Is what opponents
. Of 8 Just employers. liability law advo-
cate; and 1t Is consistent that they should
most dangerous members OF the criminal
clasa-the criminals of great wealth.
Our opponents have recently been bit
1 terly criticising the two Judges referred
to IN the accompanying communications
from the Standard Oil ompan and the
| Santa Fe railroad for having imposed
heavy nnes on These two corporations:
| judges exhaust themselves in ~denouncing
| the most respectful and cautious discuss
| sion OF the official action of d Judge which
results in Immunity to wealthy and pow
l erful w~rongdoers. Most certainly 1t be-
hooves us all to treat with the utmost
Judges. as a whole, are brave and up
right men. Respect for the law must go
hand in hand with respect for the Judges:
and. as q whole, 1t IL true now al in the
past that the Judges stand In character
and service above all other men among
their fellow servants OF the public. There
10 all the greater need hat the few who
this high standard OF integrity. of wis
dom, Of sympathetic understanding and OF
courage should ave their eyes opened
to the needs Of their c~0untrymen.
The citizen-Republican. (Scotland, Bon Homme County, S.D.) 1???-19??, 1908-02-06
Atchison Globe SIGHTS.

II q woman's shoes don't hurt her
corns, she claims they are q size toe
large.
The living too often ~impoverish them
selves to erect monuments over the
dead
Nothing Will make red headed wom-
an more mgr than to be asked te
she Is ready.
After n sick man and 10
again able to eat. the FIRST thing he
wants is sausage.
AS a rule a boy doesn't care for q
rocking chair unless his sister happens
to be occupying one.
What has become Of that article for
merly found in every kitchen, q bas-
ket for holding chips.
Whenever a railroad man builds q
house, people expect to hear of his be-
ing transferred to another town.
Those persons who have a 'piecS~
they want printed In the papers SHOULD.
ave a care; q citizen who has been
quite persistent in this respect Of late
was lately declared insane.
A thousand years after you are dead
there will be the same old things. ia
worry about; too much rain. or NOT
enough; financial f~uTries, intemperance
in eating and drinking. u~nfaithfui
friends. etc. II you are able to over.
come worries over the ordinary thfna.
of life, 1t is q sign that you have 40
ouired a little sense. II you "go to
pieces over nothing, It Is q sign you
have learned nothing.
The citizen-Republican. (Scotland, Bon Homme County, S.D.) 1???-19??, 1908-02-06

RECOMMENDATIONS.

Among the most important recon-
ssnendations OF the president are the. fol-
lowing.
The Immediate re-enactment Of the
employers liability law.
The passage of an act providing COM
~pensation from the government for all
persons injured in its service.
Regulation of the use OF tie tnjuac-
ton in labor matters.
Provide h Interstate Commerce
commission with the means to make q
physical valuation OF any railroad as
TO which the valuation seems neces-
sary.
Declaring his firm belief that the
financial distress Vas not brought on
by the actions OF the administration,
but by world wide causes, the presi-
dent makes a strong reply to his critics
In which he reiterates his faith that the
government should attempt to
the country of sin. He does not re-
treat n iota In his policy heretofore
declared.
AS he progresses In the discussion OF
the subject lie grows more emphatic
and the best passages OF his message
are to be found near its close.
The citizen-Republican. (Scotland, Bon Homme County, S.D.) 1???-19??, 1908-02-06

On behalf. of all our people. on behalf
no less OF the honest man OF means than
OF the honest man who earns each daysa
livelihood by that days sweat OF hin
prov, 1t Is necessary to insist upon
honesty In business and politics alike. in
All walks of life, In big things and in lit
Tie Things: upon Just and fair dealing an
between ran and a Those Who de-
mand this are striving for the right in
said:
"Fondly do we hope. ferventIy do ~
pray, that this mighty scourge may
speedily pass away. Yet, II God wills thnt
1T continue until all the wealth piled nv
the bondsmen's two hundred and ATTY
years of ~unrequited toll shall bc sunk.
ana until every drop of blood drawn with
the lash shall be paid by another drawn
with the sword, as was said three thoue-
and years ago, SO still It must be said.
The judgments OF the Lord arc true end
righteous altogether
witt malice toward none; with charity
God gives us to see the right. let 10
strive on to finish the work we are IN.
In the work we of thisg generation arc in.
there Is, hanks be to the ALMIGHTY no
danger of blcodshed and no use for the
sword: but there is grave neea OF thoee
stern qualities shown alike by the men
OF the north and the men of the south in
the dark days when each v%aliantly bat
tied for the light as 1t was given each
to see the light. Their spirit should b
our spirit, as We strive to bring nearer
the day when greed and trickery and cum
ming shall be trampled under feet by those
who fight for the Righteousness tina ex-
alteth a nation.
Theodore Roosevelt.
The citizen-Republican. (Scotland, Bon Homme County, S.D.) 1???-19??, 1908-02-06
per barrel from Bakersneld, exclusive Of

per barrel from Bakersfield, exclusive Of
the switching charge.
erc aness y The im2ysme en
which Is not correct. as it 10 not q bay
point and could not be reached as con-
On = 81 this movement Nv wnicn
should be deducted from the total OF
movement shown In the attached papers.
a statement, check the same. and refund
to the Associated OH company down to
the basis OF % cents per barrel from
Bakersield where they are the shippers.
regardless of who is consignee, as all their
fuel oil is sold delivered. You're truly.
.'Shipments-Associated on Company,
MI. G.. a. Davidson, Auditor.
Los Angeles
Reply to Attacks.
The attacks by these great corporations
on the Administrations actions have been
given a wide circulation throughout the
Country, In the newspaper and Otherwise,
by those writers and speakers who, con-
sciousiy or unconsciously, act as the rep
wealth accumulated on a giant scale by
all forms OF intquity, ranging from the
oppression of w~ageworkers to unfair and
unwhoiesome methods OF crushing out
competition. and to ~defrauding the pub
lie by stock jobbing and the manipulation
OF securities. Certain wealthy men OF
!his stamp, whose conduct should be abb
norrent to every mar of ordinarily decent
conscience. and who commit the hideous
IN VI lSACIlnB OUT young men thAL
phenomenal business success must or
dinarily be based or dishonesty, have
during the last few months made tt ap-
parent that they have banded together
70 work for a reaction. Their endeavor
Is to overthrow and discredit all who hon
estly administer the law, to prevent any
additional legislation which would check
and restrain them. and to secure II pos
sib!e a freedom from all restraint which
VIII permit every INSCRIPTIONS wrongdoer
TO do what he wishes unchecked provided
he has enough money. The only way to
counterfeit the movement In which these
men are Engaged is to make clear to the
public just what they nave done in the
past and just what they are seeking to
in the present.
The administration and those who sup
port Its views are not only not engaged
In an assault on property. but are stren-
uous upholders OF the rights Of property.
unoer no circumstances would we coun-
tenance attacks upon lawabiding prop
erty. or do aught but condemn those who
hold UP rich men as being evil men be-
cause of their riches. On the contrary,
our whole effort is to insist upon con-
duct. and neither wealth nor property nor
any other class distinction, as being the
proper standard by which to judge the
actions of men. For the honest man Of
great wealth we nave a hearty regard.
just as We have a hearty regard for the
honest politician and honest newspaper.
Bue part of the movement to uphold hon
dishonesty.
The citizen-Republican. (Scotland, Bon Homme County, S.D.) 1???-19??, 1908-02-06

!: A judge who on the bench either
!: truckles to the mob md shrinks from
/: sternly REFRESHING violence and dis
{: order. or bows down before a corpor-
/: alton; who falls to stand up valiantly
/: hand, or on the other by misuse OF
!: h process of injunction or by his
/: attitude toward all measures for the
i: betterment OF the conditions of labor,
: makes the wageworker feel with Bit
!: terness that the courts are hostile to
: him; or who falls to realize that all
/: public servants in their several sta
+: lions strive to stop the abuses
/: OF the criminal rich-such a man per-
/. forms an even worse service to h
/: body polite than h legislator or
+: executive who goes wrong.
The citizen-Republican. (Scotland, Bon Homme County, S.D.) 1???-19??, 1908-02-06

I, 1t is my purpose MS soon as may be
I to submit some further recommends
I lions in reference to our laws regu-
I iating labor conditions within the
I sphere Of federal authority. A very
/; recent decision Of the supreme court
; Of the United States rendered since
I this message vas written. In the case
, of Adair VS.. United States, seemingly
of far reaching import and Of very
I serious probable consequences, has
; modified the previously entertained
I views on the powers OF the congress
+: In he premises to such q degree as to
1 make necessary careful consideration
I of the eplnions therein filed before 1t
: is possible definitely to decide In what
!: way to call the matter to your atten-
ton.
The citizen-Republican. (Scotland, Bon Homme County, S.D.) 1???-19??, 1908-02-06

The same outcry is made against the
department of justice for prosecuting the
heads OF colossal corporations that has
been made against the men who In San
Francisco have prosecuted with impartial
severity the ~wrongdoers among business
alike. The principle is the same IN the
two cases. Just as the blackmailer and
bribe giyer stand on the same evil emf
isiatures and Municipalities and fieecinng
the same moral level with the creafu re
who fattens on the blood money of the
gambling house and the saloon. More
over, IN the last analysis, both kinds of
corr 'ption are far more intimately con-
nected than would at first sight appear:
the wrongdoing is at bottom the same.
and react with ever increasing debase-
ment. one on the other; the corrupt head
leader are both in the same degree the en-
emies of honest corporatiosn and honest
l cb}ea qni9 q the rebate It, taksr, the fran
vice. the discriminating ward boss. the bal
leader. the hired bully. and mankiller-
all alike work at the same web of cor
%ruption. and all alike should be abhorred
by honest men.
Hurts Right Business.
The business which is hurt by the
movement for honesty is the kind Of bus
mess which, l.. the long run, it pays the
country 10 have hurt. 1t is the kind Of
business which has tended to make the
very name high finance" a term of scan
DIAL 10 which all honest American men of
business should JOIN in putting an end.
The special pleaders for business lisbon
csty, in denouncing the present admin
istration for enforcing the law against
the huge and corrupt corporations which
delied the law, also denounce IL for en-
deavoring to secure sadly needed labor
| law making employers liable for in
juries to their employees. 1t is meet
and ut that the apologists for corrupt
lieve weak and helpless people from
crushing misfortune brought apo them
by injury in the business from which they
gain a bare livelihood. The burden should
be distributed. 1t is hypocritical baseness
TO speak OF q girl who works In q fac
The citizen-Republican. (Scotland, Bon Homme County, S.D.) 1???-19??, 1908-02-06

Il is not Easy lWays u 6Scada
where the line 81 dsmsfceslsn bskwsS
ilns sM nal aind ,,; IS sn ,sa a. fa,ls
Ire ssas.sl ssals.. Maes i 1sasasssss
8s siss sna srs 81 stass .staes g sfs Il - -.
g accomplish 81 tho action 81 lie stsss
action OF the nation. 4 result can oniy
be disappointment. a In tho md fhe
i tusion maIl P 81 iasvI q d fs u : fsogs;
arena. we who believe m the measures
herein advocated are hampered and not
action 30 violent that It would eithsrF IS
useless Or else would cause more miSchlsk
the defenders and apoloxtsts at tho treat
corporations, who have sought III tio
p pa,aon aq pa ST. SIN seek to prevent ad1eauass
troll these great corporations ara net
only proving false TO the people, but are
corporations themselves. The nation MI
not tolerate An utter lack OF control over
very wealthy men OF enormot. power n
cial. lives of all our people. some &c
whom have shown themselves cynically
81 ord th sr 'psaB,e ind dnS = s., e c ths lntsl g
but1resolutc thoroughneaa, IN cuttinw -
psrv ssias III he Z re paHg'd !. osr "a isHs e y 9 3
ton IN the part Of the neparate stateS
sometimes wise, sometimes M-judGed W
extreme, sometimes unjust nj damagin4
to the railroads or other corporation1
point. because the federal courts dccisye
1t Unconstitutional.
Tho Panic.
We ave Just passed through ~
months OF ncute financial stress. At any
innocent people suffer from no fauif -
their own; ant everyone must FEEL the
keenest. sympathy for the large body "a
honest business men, of honest investors
OF honest wageworker1, who suRer 49,
cause involved In nscrash for which thev
are In. no way responsible. AT such \
time there Is y natural tendency on Tn
frightened at the outlook; but there =
no justification for this feeling. There
Is no nation so absolutely sure or ulti-
mate success us ours. OF course we shall
succeed. Ours Is a nation OF mastery
energy, with a continent for its domain.
and 1t feels within It's veins the thrill
which comes to those who know thai
they possess the future. We are not cast
down by the fear Of failure. We are up-
triumph. The wrong that exist are 10
be corrected; but they In no way iuotify
doubt as to the Anal outcome. doubt ~
to the great material PROSPERITY OF the
future. or of the lofty spiritual life which
Is to be Quilt upon that prosperity az \
foundation. No misdeeds done In the
present must be permitted to rshroud from
but because of this very fact 1t behoovcs
us never to swerve from our ~resolute pur-
pose to cut out w~rongdoing and uphold
| what is right.
The citizen-Republican. (Scotland, Bon Homme County, S.D.) 1???-19??, 1908-02-06

/: I do not for a moment believe that
/: the actions of this administration
!: far as this Is due to local and not
7; Worldwide causes, and to the sac-
/: tons OF any particular individuals.
/: y Is U to the speculative folly and
T: great wealth. who seek to shield
+: themselves from the effects OF their
/: own wrongdoing by ascribing its
I: results to .the actions OF those who
Z: nave Y to put = stop to the
!: But IL it were true that to cut out ,
: ~rottenness from the body politio
/: meant a momentary check to an n
]: nealthy seeming prosperity, I should
!: not for one moment hesitate to mt
!: the knife to the corruption.
The citizen-Republican. (Scotland, Bon Homme County, S.D.) 1???-19??, 1908-02-06
Of great wealth has awaited to ave the
offenders from prison.

The federal government does
scourge sin; it does hid sinners
fear: for 1t has put behind tho
a r with impartial severity, the
powerful financier, the powerful
politician. the rich land thief, the
rich contractor-all, no matter
how high their station, against
whom criminal misdeeds ri be
proved. All their wealth and
power cannot protect them.