New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1908-10-04
A SUNRAY LIGHT
Flaming Arc Lamp, Ercello, Err
hbited at Electrical Shoe.

Have you been blinded by the common arc
light that hangs n front of many stores and in
consequence bumped into somebody or fallen over
an obstruction in the pathway IF so, you will
appreciate the sunray light of the flaming
lamps that exhibited at the Electrical Show.
Madison Square Garden The lamp is called Ex-
cello. probably because it excels in diTusing the
light better than anything yet discovered
The problem Of artificial lighting is old the
world, and II is q far cry from the primitive
flicker of suffering grease in the dish made from
the skull of an animal to the brilliancy Of the
flaming arc. If the step had been made at
bound, has been the revolution in some modern
wonders instead of tie result of steady evolution
the flaming arc would be as interesting the
advent Of the ocean cable half a century ago, or
the wireless telegraph Of to-day.
When the first light placed the mar
ket- little twenty -fve years age. II
considered a marvel. and the height of artificial
illumination seemed 10 have been reached During
the intervening years much progress has been
made fo- betterrnent but the initial principle has
not been changed. The same grievous fault has
been ever present The old blinded the eye by
fntense-ess Of TIE glare coming from the con-
centrated % light between the points of the
Gardens above the other sputtering and sizzling
as the current jumped from to the other. pro-
duced light that made brilliant limited area,
but failed 70 light up directly beneath
IN the ExceIlo the glare is gone there is no cause
for blinking OF squirting when within the range
Of its rays. The light IS soft soothing to the eye
and a powerful iuminant It lights up the front
OF building from sidewalk to roof and diffuses its
yellow rays over vast area. of its best quail
ties being that the higher the lamp is hung the
more reaching its effect without dminution OF
illuuntr ating power The flaming lamp is a
great factor in outdoor advertising and attracts
attention to the building it is called upon to iden-
tifv and light up. 1t throws q deep yellow light
that penetrates fog. smoke and steam, and in this
Il Is claimed excels any other lamp.
Owing TO this quality Of penetration the Excello
has been installed IN many railroad yards and
upon docks and piers where strong effective illu
rnination during severe fogs, smoke and steam is
essential to the safety of life and property.
The carbons are almost parallel, somewhat in the
shape Of the letter V They are similar TO the
ordinary carbon. with the exception of having
core or filling made OF a chemical compound. The
heat from the current passing through the carbons
raForizes this compound. and the vapor or gas
fame fills the entire globe surrounding the lamp
There IS perfect incandescence and. may be
instead Of concentration of electric sparks. there
IS flaming arc which dinuses light over larger
common lamp
The Excello lamp has struck a popular chord
since its introduction from Germany but three
wears ago" said Mr. Ii. NJ. Hirschberg. the
American manager, land expect il TO become
more popular as public familiarizes itself with
SIS merits as demonstrated in exhibit at the
show, The ExceTo certainly marks new era in
outdoo- lighting as well in halls, theatres.
fo,,ndries mills railroad stations end yards.
Hharves and streets