Waterbury evening Democrat., 1908-04-02
ADVERTISING ROW
Clerks Should FamiIiarlze Them selves With Space Raies and
 Different Sizes of Type.

The discussion started by the board of public works regarding advertise ing rates cannot do any harm and 10 may do some good. If it results in a| uniform price among all papers it will make things pleasant for the city ofii- cials,. none of whom know much about setting type, although some of them are in the newspaper business. The Democrat bill held up for investiga- tiOn at the meeting of the board or public works Tuesday night has been investigated and found correct. The Democrat has always charged the city at rate of seventy-five cents an inch for the first insertion and half price for each additional insertions and has always set the advertise- ments in brevier or eight point type. The American uses nonpareil or six point type, which takes up fully one quarter less space than that used in the Democrat for the same advertise- ments. In this particular case, for some reason or other the American used larger type than it has been using It used q minion or seven point letter, and at the same time it is presumed charged the same price per inch for minion that they ordinarily do for non- parel, when the former takes an eighth or one quarter more ill space Measured in minion the advertisement in the American made about thirty three inches Measured in nonpareil the same advertisement would have been several inches less. This, no doubt, was not intentional OH the part of the American, but the office clerk to whom in many instances all 1 type looks alike. measured it up as i'nonpareil as he had been in the habit of doing and let it go at that, evident- | ly pleased to see it make as many inches as possible, knowing that the more it made the bigger the bill for i his or her employer when it was paid.
 l In any case there was no disposi- tion on the part of the board to be unfair. Nobody knew which was right and in order to make sure before going ahead and paying any of them | it was decided to find out The bill submitted by the Democrat was the same as usual for the same space and of course will be paid. The Ameri- cans bill w;ls all right too, provided, the board doesn't care how much space an advertisement takes up.. Probably they don't in case the space should be measured and charged for as nonpareil. It might not be con- yenient at all times to use this style of type. and if not and paper uses something that takes up great deal more space it is not at all likely that anybody would make a fuss over it so long it costs the city no more than would have been charged for the i smaller type. In other words, like the housekeeper with the milknan, give as much as you please over the measure, but you must not charge for more than quart at stated price. 1 Here is a sample of the type used by the American and the Democrat.
 Nonpareil G PoinL)
 The successful bidder shall collect and de. liver all such kitchen garbage. ofal and car- lcasses of dead animals 10 the crematory ns NhteINlllt. of sucn otncr piace as Nhc said | board shall designate
 Each proposal must be accompanied by eerti. fled check for five hundred dollars Cs5o00Dl drawn to the order of the Comptroller of tho i City of Waterbury.
 The Board of Commissioners of Pubiic Health reserves the right to reject any of all bids.
 Brevier. fS Point.)
 The successful bidder shall col- lect and deliver all such kitchen gar- bage, offal and carcasses of dead animals to the crematory at Water vile, or such other place as the said board shall designate.
 Each proposal must be accom- panied by certified check for five hundred dollars ($500.00D drawn tu the order of the Comptroller of the City of Waterbury.
 The Board of Commissioners of Public Health reserves the right to reject any or all bids,
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