Los Angeles herald., 1908-06-21
ADVERTISING TO
CAUSE BIG BOOM
NATIONAL. PUBLICITY HOLDS
NATIONS ATTENTION
REALTY TO GET FULL RESULTS
NEXT FALL
Recent Cut In Steel Is Received as a
Blessing to Building interests.
New Boulevard AS
sured

Like bread cast upon the waters the
extensive advertising of Los Angeles
and Southern California realty and
commercial interests is destined to re-
turn to prosper the community. 1t Is
a sign which has never failed that
when a worthy enterprise has Deen
thoroughly advertised 1t takes from SIX
months to a year for the results to be
wholly realized. The vast amount of
advertising which the realty and land
cornpanies have been doing for the past
year has of course brought its fmme-
diate results, but the full extent of it
cannot be realized until the coming fall
and winter
The commercial bodies have been
active during the Semi-quiet mouths
of the past half year, placing the eli
matte virtues and unlimited business
opportunities of Southern California be-
fore the best people in every state In
the Union. These persons, with their
hearts set upon removal here, Will see
that the community is most substan-
TALLY established financially by reason
that the banks withstood with remark
able strength the bombardment of the
recent panic. This fact, welded to the
extensive advertising of all that is best
in a state, will without question turn
thousands of investors to these borders,
and the result can only be an unpre-
cedented boom.
Cut in Steel Blessing
The recent cut in the price of steel
and iron will prove national blessing,
unless it leads to a reduction of the
wages of iron and steel workers. There
is no lust reason for such reduction In
wages. however. The steel trust has
been making enormous profits. Forti-
fed by a high tariff. it's products have
been sold at figures almost prohibitive.
This is especially true of structural ma
teria1 Building operations all over the
country have been seriously hand1-
capped by the high price of material.
Until a few months ago lumber was
held at an abnormal, unreasonable
price. Construction work languished ali
over this state.
But when lumber dropped, building
proceeded with a rush. Now that
structural iron and steel are cheaper,
building operations everywhere Will be
stimulated This will aid materially
in the full restoration of prosperity.
What is expended in building goes into
general circulation. Every avenue OF
business gets its share. The demand
for labor grows With steady employ
ment, structural workers swell the tide
of general prosperity by what they
cxpend from their wages. Besides
iDullQlnR Is cuIHuldIiNG blCSoiiio
Build a hundred new houses in COM
munity-that means a hundred new
families: that means a greater volume
of business; that means genera
quickening of prosperity in that com
munity. New home-makers create
new wants. the satisfying OF Whlcf
generates a current of prosperity tha
sweeps all over the community
Grant Right of Way
p. e. Hatch, a Long Beach banker
who has been working at the task oi
obtaining rights of way for the pro
posed Long Beach-Los Angeles boule-
ward. has been notified that the owners
of the Cudahy and Tweedy ranches
have granted the necessary rights OF
way through those two properties.
These rights of way will do mucf
toward completing the line of the
boulevard. 1t is said to be but mat
ter of few days when the property
owners along the entire route of the
boulevard will have given their con.
sent to the construction of the roac
through their property.
The Cudahy ranch of 2S00 acres Is
one of the largest on line of the boule-
ward, and the right of way granted
the boulevard workers is more than {
mile long This will take the highway
into Huntington Park. and leaves bu
short stretch to complete the project
The highway will be built from
Compton north over an entirely new
route, so that the Central avenue road
way known as the San Pedro or VII
mington road, will not be used. 1t will
be an entirely new road, known as tn
Long Beach boulevard.
The traction company designed t.
provide communication between River
side an6 Cotton and make connection
direct with San Bernardino now SEEM
to be certainty. The agreemen
reached between the builders of tn
line and the Riverside Water compan.
has been placed on record. BY it tn
traction line gets a right of way owe
the properties of the water company
agreeing to aid in keeping the canal
and pipe lines in repair where the righ
of way crosses them.
This line is the extension of the sys
tenn of the San Bernardino Valley Trac
finn nOmnanX-