davidaulloa/AmericanStories huggingface dataset:
Omaha daily bee., 1908-06-22
NEWSPAPER ADVERTISING.
Government Tests Prove IL the hest
Medium,
Baltimore American

Baltimore American.
Last year the bureau OF navigation spent
$4,000 in advertising to get recruits for
the navy. Before repeating the experiment
this year an Investigation OF results was
made. Here are conclusions as given by
the Investigators: All magazines and
periodical advertising produced from one
fourth TO one-sixteenth the returns in en-
listed men that daily newspaper advertising
did. The most profitable newspaper ad-
vertising was the Help Wanted BY this
means recruits cost The bureau 1886 each,
as against SIS to So by certain Glasses OF
magazine and journals AS a consequence
the bureau viii hereafter spend most OF
its money in the newspapers.
other large advertisers have made i'm
portant tests this year, and have decided
to spend more Of their money In the news
papers. Since last fall the heaviest aver
age advertising loss of the newspapers OF
any city has been less than 10 per cent.
In the magazines It has been over 81 per
cent. Much of this was due to business
depression, but II large Part Of it was owing
to the change Of policy q the big general
advertisers. There are many who think
that magazine advertising has reached its
zenith and that there will be a steady de-
cline. The shortsightedncss Of the maya
zine publishers in loading their books with
many more pages Of advertising than they
gave to reading matter has had the effect
and there are other causes, such as du-
p~llcation in circulation, that have helped
to turn the tide against them. How far
they will be able to change all this remains
to be seen, but II must be remembered
that these publishers are MGR Of resource
and that their advertising men are mar
velous persuaders.
In swinging back to the newspaper gen
eral advertising is merely doing what 1t
has always done. Both In this country
and in Europe the big advertisers have
tried every means Of publicity, only to
settle down in the newspapers after all
their expensive experiments. The news
paper with a home circulation is the one
sure publicity reliance. Nothing takes its
place. 1t is the UNIVERSAL medium. Every
member of the Family uses 1t, not once
a week or once a month, but daily. Even
the magazines get their circulation by adj
vertising in the newspapers.
Omaha daily bee., 1908-06-22
scrapping About the Doodle.

In answer to this hullabaloo about
publicity and the revised points raised
in the foregoing. 1t is enough to say. first,
that the Nebraska law does not apply to
national campaigns, and second, that the
campaign in 1904 was Mr.. Parker's cam
paign-Mr. Ryan, Mr.. Parker's hacker
and not Mr.. Bryan's campaign.-Louisville
Courier-Journal.
But James c. Dahlman admits that this
money was all used in the state campaign
and that not a dollar of it went to help
Parker. Moreover this money was con-
tributed by Thomas F. Ryan to help Mr..
Bryan's senatorial prospects. The cam
paign of 1904 might have been Mr.. Par
ker's campaign and not Mr.. Bryan's cam
paign," but it was Mr.. Bryan's brother
in-law who got Mr.. Ryan's money.
Omaha daily bee., 1908-06-22
HIGH PRICEs sTICK.
Surprising Altitude of the COst of
Food.


Chicago Record-Hsrald.
There is much irrational talk about the
Beef trust In connection with the advance
In the price OF beef. Whatever the pur-
poses OF the packers may be, II Ia obvious
that the market is affected by causes be-
yond the stock yards and that the best
explanation OF the increase viii be found
in an inadequate supply OF beef cattle.
But. generally speaking. the course OF
prices since the financial roubles Of last
fall has been surprising. In spite OF the
hard times there hEd been nd big decline
such as might a been expected. 1t Is
true that there have been some conceS-
sions in steel and building materials, and
no doubt other commodities are affected,
but complaint Of the high cost OF living
remains unchanged. and people of smail
incomes arc not getting comfort in the
thought that the purchasing power Of
money 10 greatly increased.
We note the fact without attempting to
offer a satisfactory explanation. 1t IL
natural to suppose. however. that the oon-
dition Is due in part TO a large supply OF
money, which Is mad possible because OF
the great increase In the worlds output
OF the money metal since the last panic.
The supply Is both absolutely and rela-
lively large, but fortunately the increase
is with sound money and the demand for
Initiation is no longer R0Vu!ar,
Omaha daily bee., 1908-06-22

Government Ousht TO Make Good All
Losses In Transit.
san Francisco Chronicle.

San Francisco Chronicle,
II appears that $4,000 in currency sent By
registered mail by a bank at Los Angeles
has disappeared at Kansas City. II was
insured and the bank will not lose. but the
insurance company will II the money ID
not found. Registered mail bags are
plainly marked and can be recognized as
far as the bag car be seen. A thief, there
fore, knows which bag contains the rich
plumber as well as the postoffice official
knows which bag he must most carefully
look after. IN alert and competent pro-
fessional thief whose line OF operations in
cluded postoffice work would naturally
seek to learn the habits of the banks on
his beat with reference to shipments OF
currency, and by carefully following a has
known to contain a large sum would stand
a very fair chance OF getting II, OF
course, with the aid OF some confederate in
the postal or railroad service.
All who travel much have seen registered
mail bags exposed to theft In the course OF
transference from one train to another,
1t is. Of course. by no means an every day
occurrence. but no commercial traveller,
for example, can have failed to see such
instances. The government can always
know what official wal responsible for the
sate Keeping OF registered mall. for each
messenger who receipts for It is respon.
slble until he can show the receipts Of this
next man. But that will not get the money
back. There is no good reason why the
government should not, like the express
companies, insure every package OF regis
tered mail at a declared maximum value,
taking the same precautions that an ex-
press company takes In RENTING money to
eco fhat tha pa,lron 40 ,a,t,t.o al that a. l.
said to contain. II an Insurance COMPANY
can afford to insure registered mall for the
profit in the business, the government can
afford to insure it for cost. 1t would doubt
less involve a rather higher rate OF postage
on packages containing money, Jewels or
other matter Of large value and small
space, but It woul be a public convenience
to have 1t done and 1t could be done, as II
Is done by some governments, without
costing the treasury a cent. and II so de.
sired, could be made to yield a profit.
Omaha daily bee., 1908-06-22
ON PRESIDENTIAL FIRING LINE.
ChicRE Convention sets the Pace for
the Campaign.

Chicago Convention sets the Pace for
the Campaign.
Principal events in Taft's life:
lS57-September 15-Born. Cincinnati, @,
1S76Graduated from woodward High
school.
1S1S-Graduated from Yale.
1SSO-Gradusted from law school Of Gin
cinnati university.
1SSO-Admitted to the Cincinnati bar.
Acted as law reporter for newspaper.
l~ss1-Appointed assistant prosecuting at
torney.
disappointed collector Of internal reve-
nue..
1SSS-Resigned and entered general law
practice.
1SS5-Became assistant county solicitor.
lsS6-Married Miss Helen Heron.
disappointed Judge of Cincinnati SUI
perior court. Elected to same office.
1~s9C-Appointed United States circuit
Judge.
1S96-Received degree OF IL. D., from
Yale and became dean and professor In
law school Of Cincinnati university.
19Oc-Became president of Philippine com
mission.
19O1-First governor Of the Philippines.
~1904-Appointed secretary OF war.
19OS-Nomlnated for the presidency at
Chicago.
Omaha daily bee., 1908-06-22
nMAnA ANp cnNHrNr1oNs.

OMAHA AMI COR fANL AS-'S"
During the week Omaha has had the
privilege of standing as host for some
gatherings of important organized
bodies. The conventions were not I'M
commonly large in number, but the
delegates in attendance were represen-
tative business men from their several
communities and as such are to be con
sidered. The fact that Omaha showed
TO these men its capacity for caring
for conventions and providing for the
convenience and comfort of those in
attendance is a more convincing argu-
ment than many columns OF newspa-
per space unsupported by performance,
This is referred to merely to call at
tention to the further fact that other
and still larger conventions are onered
to the city II the proper EFFORT is put
forth to secure them. The printing
pressmen have practically without So
licitation located their convention for
1909 in Omaha, a gathering which viii
bring here the best representatives OF
a large Organisation of intelligent
workingmen. The travelling men are
making an especial effort to secure the
1909 convention of their organization
and the railroad engineers and hremen
are anxious to bring their national
gathering for next year to this city.
These are but some Of the large or
CARNATIONS that are willing to come
Omaha daily bee., 1908-06-22

Data returned to the Office OF the
State Railway commission shows that
railroad business in Nebraska, at least,
has not only been maintained at a
high figure, but has actually increased
during the last year. Any falling on
in revenue the railroads may have ex-
perienced is due, and it lays, on other
business and not to Nebraska business.
This is a most eloquent showing for
the Antelope state.
Omaha daily bee., 1908-06-22

Another home trade tour is sched-
uled for the coming week. The value
Of these expeditions to the Omaha bus.
mess men is not easily calculated, for
through them the men who are MAX
ing the city great are becoming &C
quainted with one another.
Omaha daily bee., 1908-06-22
The Grind of Legal Forms.
Baltimore American.

An orphans court in Pennsylvania
gravely settled an estate of 50, of which
Sl.5O was the. cost of the settlement. The
six children received portions of six and
five cents, and to the widow was given
seventeen cents, a trustee being appointed
to prevent reckless extravaganza on her
part. 1t is all well to follow out legal
forms, but such proceedings as these
come dangerously near turning the mai
esty of the law into a roaring farce.
Omaha daily bee., 1908-06-22

THE republican party will find the
ratio of hfty-two TO one a very embar-
RAISING one to deal with in the coming
campaign" says Mr., Bryan. The re-
publican party has never had much
trouble in dealing with any of Mr..
Bryan's ratio propositions.
Omaha daily bee., 1908-06-22

Omaha territory will profit directly
through the decision of the Interstate
Commerce commission, restoring the
rates on lumber from the northwest
to what they we're before the arbitrary
advance made several months ago.
There never was a good reason for the
adVanca.
Omaha daily bee., 1908-06-22

In an article in the Delineator, Will
liam T. Stead, the London editor, says:
There are some dairymaids I would
rather marry than some of the wives
of college presidents" He is entitled
to his choice, and then 1t would be
safer, too, remembering the laws
against bigamy.
Omaha daily bee., 1908-06-22
Pre-emInent Qualification.
Chicago Record Herald (rep.).

NHIN1bV INVOOIU-IIVI"IN NHpJ'
OF all the men who were formally pro-
posed for the nomination. Secretary Taft
is unquestionably the strongest. He has
an admirable record and has exerted a
very important Influence IN the develop
menG OF those policies through which the
republicans hope to win the election. The
president has supported him not in order
to exhibit his power as a politician. but
because he believes In him and admires
him.
Omaha daily bee., 1908-06-22

to acquire a coat Of tan during the
summer. and that p~arasols will be lit
tie used. Back Of the announcement
appears to be a deep laid scheme for
the retirement Of the Merry Widow
hat
Omaha daily bee., 1908-06-22

New York Tribune.

American army surgeons have had such
an honorable and conspicuous share in
proving that mosquitoes disseminate dis.
ease that there is special propriety in the
campaign against these insects which the
Wal department has just organized. In all
probability civilians as well as soldiers
will be benefited by the abatement al
military posts of what Is both a nuisance
and a menace to health.
Omaha daily bee., 1908-06-22
A Paramount Issue.

~" =" T---TTT
The republicans are already seizing their
opportunity. They intend TO go into the
campaign with Mr.. Bryan himself as the
paramount issue. and II he Is nominated
they will succeed. Only by emancipating
itself from Bryan and Organism can the
democratic party escape certain disaster.
Omaha daily bee., 1908-06-22

The advance in price on articles of
necessity is having an effect on the APP
propriations made for the support of
the state institutions. In order to
come out even at the end Of the BIZ
ennium the managers Of these state
institutions will have to do just as the
home-makers are doing-Sconomize
on living expenses
Omaha daily bee., 1908-06-22

The American ambassador to Berlin
has purchased three new carriages.
The good effect of the deal will be lost,
how ever, the first time Mrs. Hill rides
her bicycle down to the market and
scorches home with a basket full of
vegetables.
Omaha daily bee., 1908-06-22

Admiral Evans thinks hat twenty
four battleships in the Pacific and a
like number in the Atlantic would be
about the right size for the United
States. The admiral must understand,
however, that it is easier to agree on
the size of the feet than it is to agree
on the size of the congressional APP
preparation for naval purposes.
Omaha daily bee., 1908-06-22

With Bryan defeated this year, who
will be the democratic candidate for
president in 1917" asks the Savannah
News. Bryan.
Omaha daily bee., 1908-06-22

Peru has elected a president with
out the formality of a revolution. Peru
appreciates the uselessness of trying
TO get into the limelight while the Chi
cago convention was on.
Omaha daily bee., 1908-06-22

The dispute as to whether the editor
of the Omaha double-ender called on
the late La Toilette manager in Ne
braska or whether the call was re-
versed is not especially important The
significance lies in the fact that they
did meet and confer.
Omaha daily bee., 1908-06-22

Secretary Taft's SOL has taken the
prize for mathemtics at Yale. The sec
rotary also took a mathematical prize
at Chicago, getting 7O2 points out OF
a possible $50.
Omaha daily bee., 1908-06-22

Senator Gore of Oklahoma reports
that he Is now able to distinguish be-
tween black and white. They have
democratic Jim Crow car laws in Ok
lahoma.
Omaha daily bee., 1908-06-22

Yale has conferred the title of
LII. D. o n John D. Rockefeller. The
amount of his. contribution is not
stated.
Omaha daily bee., 1908-06-22
Doing quite wen, Thank You.

For a man who was too dangerous to be
made governor of New York and also foI
a man who knew nothing about practical
politics, Mr.. Roosevelt seems to be doing
as well as could be expected.
Omaha daily bee., 1908-06-22

There will be little for the Denver
convention to do except to make its
customary protest against the inevi-
table. -F fr
Omaha daily bee., 1908-06-22

George Washington Berge is threat
ening to overflow Nebraska again.
One thing about the Berge inundation,
It's harmless.
Omaha daily bee., 1908-06-22

"Mr. Bryan will not write the demo-
cratic platform" says the Baltimore
News. Why? Because he has already
written 1t.
Omaha daily bee., 1908-06-22
The Haven for RndicnIs.

st. Louis Globe-Dcmocrat
The radicals are not pleased with what
has been done at Chicago, but Denver
offers them a haven If they are extreme
enough.
Omaha daily bee., 1908-06-22

Ella Wheeler Wilcox says that pain
is her dearest friend. No one is going
tc try to rob her of her dearest friend.
Omaha daily bee., 1908-06-22

The trouble in Cuba appears to be
that the natives are trying to raise
Cain instead Of n
Omaha daily bee., 1908-06-22

Book critics are having a heated dis
pute over the morals of the late Lafca-
do Hearn. That's one problem Hearn
never worried about.
Omaha daily bee., 1908-06-22

All doubt about the strength of the
Chicago platform has been removed.
Mr.. Bryan has denounced it.
Omaha daily bee., 1908-06-22

Two carloads OF snakes have been
shipped north from Alabama. SinSt
the state has gone for prohibition the
home demand for snakes has fallen of
Omaha daily bee., 1908-06-22

Mr.. Bryan has already been beaten
twice by an Ohio man.
Omaha daily bee., 1908-06-22

The government has sent 500 ma
rines TO Panama for the purpose of
preventing trouble, or having the first
whack at. 1t II 1t develops.
Omaha daily bee., 1908-06-22

Board of Trade bulls will be much
interested in the reports that catfish
are doing much damage to the corn in
some sections of the Missouri valley.
Omaha daily bee., 1908-06-22

Prohibitionists at Hastings appar-
emily overreached themselves in their
zeal to bring about the downfall OF the
saloon. By failure to observe closely
the technical requirements of the Ne
braska election law they have lost a
member OF the city council. and Hast
ings has again become wet. 1t pays
even a reformer to observe the law at
times.
Omaha daily bee., 1908-06-22

did you find that prohibition benefited
business in your community"
Yes, sir" answered Colonel Sttlwell.
There is no way of estimating the extent
to which II doomed the manufacture and
sale OF vinegar jugs and Kerosene cans -
Washington Star,
Omaha daily bee., 1908-06-22

STATEMENT OF CIRCULATION:
State OF Nebraska, Douglas County, SIS,
George b. Tzschuok, treasurer of Ths
Bee Publishing company, being duly sworn,
says that the actual number OF 1ull and
complete copies OF The Daily, Morning,
Evening and sunday Bee printed during
the month Of Nav 1908 was as follOMs:
Omaha daily bee., 1908-06-22

IT don't see why you want to marry a
girl who Is an embroidery expert
What has her business TO do with it?'
why, she is such a designing young
observation-disclosures American.
Omaha daily bee., 1908-06-22

"If I we're you," said the old bachelor to
why"
WELL" was the reply, "as already
know why, l suppose that's half the bat
tlel"-Atlanta Constitution.
Omaha daily bee., 1908-06-22
WHEN OUT OF TOWN.

Subscribers leaving the city tenn
DOrariIy should have h Bee
mailed to them. Address will be
changed rs often as requested.
Omaha daily bee., 1908-06-22

"were you much touched by the sermon
on foreign missions?'
"Weli / might have been, but IL happened
that had only a little loose change witt
me. "-Philadelphia Press.
Omaha daily bee., 1908-06-22

What are you looking 80 glum
about7"
90, my fiances has changed her mind.
''Stlll worrying over that2 1t was fully
a month ago since you told me she had
broken off the engagement"
20, it's been on and off again twice
since then. "-Catholio Standard and Times.
Omaha daily bee., 1908-06-22

The last OF a long line. of recurring
plumbers stood at the pumpless well of a
suburban residence.
This we'll has be~enabadly tinkered with, -
he announced, as others had done before
him. Half the pumping apparatus seems
to be gone. Is there a sucker anywhere
about the placer"
"Oh. yes" replied the chastened owner,
there l am. "-Baltimore American.
Omaha daily bee., 1908-06-22

Fashion leaders have now decreed
that IL is the proper thing for women
Omaha daily bee., 1908-06-22
WHITFIELD no A POINT.

The Doctor-She is a good manicure, but
l don't see anything OF the goddess about
her.
The Professor-You don't7 Isn't she the
divinity that shapes our ends?-Chicago
Tribune, .s. ..
Omaha daily bee., 1908-06-22

3. IZSCHUCh,
Treasurer.
Subscribed In my. presence and sworn
70 before me this LIST day of June. 1905.
N. =. WALKER,
Notary Public.
Omaha daily bee., 1908-06-22

"You must give the prisoner the benefit
OF the doubt" explained the court.
IF your honor has reference 10 the doubt
that seems to be In the mind Of his at
torney, Wen have TO acquit without leay-
ing the box" explained the foreman
PHILADELPHIA Ledger.
Omaha daily bee., 1908-06-22

Some white folks" said Uncle Ebsn,
finances OF de United States, an at de
same time can't keep a grocery book
straight TO save deir lives!'- washington
9tar
Omaha daily bee., 1908-06-22
THE OMAHA DAILY BEE

Entered at omaha PostOfice as second
class matter.
The Mitchell capital. (Mitchell, Dakota [S.D.]) 1879-1918, 1908-02-07
JUST ESCAPED FREEZING
John Meier Found at Two O'clock Sat.
urday in an Unconscious Con-
dition on First Street.

But for the fact that another
citizen was going home at a late
hour Saturday night, John Meier
would undou otedly have frozen to
death. John was out to see his
friend, Labinski, Saturday night.
out at the end of First Avenue west
and doubtless the entertainment must
have been more or less convivial
ANY way when John started for lis
home near DRY Run on the south
side, he fell down and was unable to
get up. Another Citizen going home
about 2 O'clock in the morning foun ]
John lying on the walk, about a
block away from the Labinski home.
He was unconscious from the cold
and had lie laid there until morning
he would undoubtedly have frozen to
death.
The citizen got some help and re.
moved John to his home and a
physician called. His hands and lace
we're frozen and were turned partial
~ black. Today Mr.. Meier is
reported as getting along nicely,
although he will doubtless be laid
up for some little time
The Mitchell capital. (Mitchell, Dakota [S.D.]) 1879-1918, 1908-02-07

A dispatch sent out from Mitchell
to the Aberdeen American in refer
ence to the meeting last week of the
Roosevelt Taft clubs, referred to 1T
ps a fact that e. W. Martin and the
Black Hills delegation came to
Mitchell in a special train over the
Milwaukee road, and that Mr.. Mar
tin was accorded a private car. 1t
was a very cheap way in which the
American correspondent tried to
create some prejudice against Mr..
Martin and the Black Hills people by
trying to make the public believe
that. thew could receive special favors
from . railroad company. The writer
was at the train when the Black
Hills delegation came into town.
They got here on the same. regular
train that runs between Mitchell and
the Black Hills country evesy day
and the special car alleged to have
been provided for Mr.. Martin was one
of the Milwaukee sleepers which was
sent out to Rapid City to convey the
sixty delegates to Mitchell. as the
regular sleeper would be flied to
overlooking and leave no accommoda
lions for the regular traffic. We GO
not believe that the insurpen s are
making much Roadway in their CAM
paign when they have to resort to
such small peanut work as this.
The Mitchell capital. (Mitchell, Dakota [S.D.]) 1879-1918, 1908-02-07

Some criticism has been made
through the insurRent press because
Senator Kittredge has returned from
Warrington and sill put 10 a month.
OF campaigning III this state. Great
heavens. will tile governor of South
Dakota be permitted to travel all
over the state into every nook and
corner o n ssoflci:s.s business and the
state paving his campaign expenses
without any protest from the insur
gent press. Sine early last fall Gov
.etno, Crawford has been campaigning
the state to succeed Senator kit
t,tdoe AMI wlialever Guinness Il ere
4 10 BIZ done III this office is looked
afr by lis private secretary. And
tsls In uFpents don't want Senator
sKittredgt 10 c0u,e back here and
spoil the plans Of the governor
but 81 they will be spoiled just the
same.
{6SxxS$tF~E$M .SESa4Es $50 Se1st3