The Montgomery advertiser., 1908-11-14

i are so large they cannot get WaNeu
 on with promptness.
 | There is no business that has made 1. more rapid strides, from selling standpoint. than the grocery business. | The day was when the store cat was ! allowed to sleep in the prunes. and | the cheese-box was not effectually | closed to maraudiug mice. Now the ! thoroughly modern store has rtltinE bins which cannot be left open. and the
 chese is kept in a glass case that IS
 dust and damp proof as we'll as mouse proof Sugar. crackers meats and
 many other things are sold in origi-
 nal packages, and every precaution Is taken to supply groceries with sus- picions left out. When the up-to-date grocer cuts your cheese today he no longer takes butcher knife of ques- tionable cleanness, wiping it off on q stiIl more questionable apron. he has a cutting device used for nothing else He moves lever to the proper notch and cuts. It Is not necessary to weigh the piece of cheese. It always cuts
 right. Tn the thoroughly modern grocery store there is no old and stale
 stock Everything Is kept clean and Is
 sold in way that carries confidence with it.
 A new advertising device has just come out. II is a dragon hy-the
 snake doctor" of our childhood. t has a little burr attached to it's body, and wlIl hang to mans clothes nke Spanish needle or cockleburr When a man goes into the cigar store using the scheme. one is fastened on his coat
 when he Is not looking. When he finds 1t he discovers that on it's wings Is a legend to the effect that it came from So-and Sos cigar store. where they handle the best cigars in town. Of course the victim passes 1t on to some other fellow. and the advertise ment travels long way and is read by many people.
 The merchant taiIors of the country are finding that the dealers in the bet ter grades of ready-ma clothing are making inroads on their business The arguments of the ready -to-wear" peo- pie sound so good that thousands of former patrons of tailor shop are go- ing to them for their clothes. So se- rious has the matter become that in many cities the tailors have gotten to- gether and arranged a joint advertis- ing campaign, calling attention to the reasons why tailored made-to- order clothes are to be preferred to the ready to- wear" kind, Large quanti- ties of newspaper space have been ta- ken, and 1t is said that the results have been In direct ratio to the amount of printers ink used.
 furniture firm has hit upon an Idea that Is bringing new business In hurry. If you are going to furnish a house why should you rely on your own judgment to have everything com fortable, attractive, and artistic, when, without the outlay of penny you can command the services of an ex- pert7 There is no reason why you should. so you proceed to call up Mir Merchants and ask him to send his ex- pert to advise you. He looks over your house, and draws up plan to suit your pocketbook and your taste You are under no obligation whatever to buy from his employers. They y>sent him to help you, and they would like to make the sale but you arc still at liberty to go where you can do best Nine times out of ten, however, he makes the sale.
 The latest thing in a free lunch is a scheme to draw the women. It beats the ladies are liberaliy patronIzing 1t. It Is in the demonstration end of a department store. Everybody knows that the proof of the pudding is in the eating, so the department store wants it's visitors to eat Every new thing in the way of edibles Is there to sample as well as a hundred old things m new dresses. The ladies think the idea a great one. and many of them time their visit to the saRple-serving store in order to save tAe cost of luncheon.
 There is no vocation Tn life that was as long neglected as that of the sales man. It was not many years ago that the salesman was regarded marely as a person In a store ready to sell a GUS toner what he wanted to buy But that notion is past. Competition is too pressing and profits too close to permit merchant to make a living on selling only the things which peopIe come to buy. Profits lie In selling them something they had no thought or buying. It lies in the attractive suggestions clerks can make, and in demonstrating to a customer that money spent for quality Is we'll spent. therefore salesmanship has developed into an exact science. Many Rtores furnish all their clerks with textbook on salesmanship. and some hire lectur- CTS to address them on the subject. Papers are published In the interest os good salesmanship The wide-awaEe salesman has studied human nature. he mas cultivated a good address. he has overlooked no method of getting ra- sults Tor his employer and for making friend of Ais customer He has made tomorrow's business as important as that of today.
 Copyright 1908. by Frederic J. Has