davidaulloa/AmericanStories huggingface dataset:
The Lexington intelligencer. [volume] (Lexington, Mo.) 1901-1949, 1908-08-15
A SERIES OF TEN TALKS ON ADVERTISING NJ =
written BY Seymour Eaton Of Philadelphia mo. =

The owner of a retail hat store writes me to ask
how to advertise hats.
Idon't know. Haven't thought much about hats.
Ten to one 1 should do something revolutionary;
perhaps advertise to buy the customers old hat. AS
a rule he is glad to get rid of it. Of course that would
cut the profit in two, but then the sales would multiply
by ten, or perhaps by fifty, and the store would get
talked about.
Perhaps 1 wouldn't do that at all. 1 make the
suggestion simply to let this hat dealer know that if.
l owned his store 1 should get up and shake myself;
make some sort of a noise; not stand around behind
the counter leaning on everything, waiting for a
customer who is six blocks away on the other side of
the street going north to change his mind, come back,
cross over, and by mere chance in his hurry notice
that l have hats in my window.
Tell a hundred thousand men who wear hats and
who buy two hundred thousand hats a year that you
have the goods; the kind they are looking for. If that
doesn't wake them up then give away a hat-band and
a neckte and a pair of gloves; cram the hats full Of
ham sandwiches; do something. Your business is to
sell hats, not store them.
have no patience with the retail dealer who
depends on the sidewalk and the weather for his trade.
But it isn't necessary to be sensational; simply
make readable news of your advertising. It is the
business of the newspapers to distribute news and
if l want a moderate priced stylish hat your adver-
Using is ten times more interesting TO me than the
Associated Press dispatch that some galoot in Okla
homa or Texas hanged himself.
Good advertising is news. Print this on the
ceiling over your bed SO that you will read it first thing
every morning when you wake up.
Keep your eye on fashion.
Fashion is today the biggest influence in the
world not necessarily the best influence; but the
biggest. We don't control fashion; fashion controls
us. 1t always comes down the pike with a whirl. When
the storm breaks haul in your advertising canvas and
stop buying. Fashion hurricanes are short-lived.
I24npDt@
Copyright 1905 BY Tribune Company. chhuso)
The Lexington intelligencer. [volume] (Lexington, Mo.) 1901-1949, 1908-08-15

0. 0. Wilson Co. handles
Poultry and all kinds Of chicken
feed. Also International Poultry
and Stock food. Phone l7O.
Lift.
Sherwin & Williams Paint
w. F. Wels..
The Lexington intelligencer. [volume] (Lexington, Mo.) 1901-1949, 1908-08-15
Wants, For Sale Etc.

PAsTURAGE;-For horses only. See
or telephone at $50.
O. o. CRAWFORD.
The Lexington intelligencer. [volume] (Lexington, Mo.) 1901-1949, 1908-08-15

For SALE: COW, s mo old hei
fer, y shoats, , brood sows. Cheap
il sold at once.
# John Eggleston.
The Lexington intelligencer. [volume] (Lexington, Mo.) 1901-1949, 1908-08-15

For RENT;-A FIVE room house on
Bloom street. Apply to.
7-9tf r. Field.
The Lexington intelligencer. [volume] (Lexington, Mo.) 1901-1949, 1908-08-15
WALL PAPER hung neatly
quickly and accurately by UT
BROTHERS. LARGE STOCK to
select from. Phone 40 for
samples.
Agent For

Spaldings line base balls etc. Ham
mocks and croquet sets.
Il. G. LOOMS.
Book Store.
The Lexington intelligencer. [volume] (Lexington, Mo.) 1901-1949, 1908-08-15
Paper Hanging ana painting.

AL Weber, Samp es shown at home
adesired. Phone $50. AL WEBER.
4-6tf
Evening star., 1908-01-26
CONGRESSMAN'S WIFE

Continued from page

pested punch But couldn't tell whether his
renewed smile was acquiescent or just silly
The plot didn't have time to thicken how
ever, for.
What's the matter. Major!" asked my
stirring little authority social tactics, coming
up
The reminiscent twitch of his infantile
torture played again over the cunning little
Oriental mask -all-wrong!" he
replied effecting each word through COM
plication of strangling and silent suffering
: Etiquette book-say, Any tie. clept red tie.
for afternoon party Now l meet first secre-
taire. and he say my tie all wrong he ended
looking so detected and tiny that you felt in
clned to seek out that :" first secretaire +" and
boil skim and tattoo him.
Let me see the tie Major my companion
mouthed into intellgibility
The hand withdrew. 1t was nothing more
heinous than black satin crossbow
What's the matter with that! demanded
the social censor Succinctly
Etiquette book say all right: but first
secretaire say you must be swell-out necktie
same color like you are replied the accused
with crestfallen look at his polite conversa-
tionalist
Mercy do look bilious or scarlet fevery.
or what color am l. anyway" she cried using
me as referee .s.--
He means your gray gown of course The
secretary advised a pale gray puff tie. sup.
pose" l replied. pinning medal in my brain
and embracing the conviction that Beulah
Rural might perceive the symbolism in an
Ibsen play without hbretto
Well, Major. never mind about your tie
It's getting along toward the time of New
Years day when true sports wear their bows
under the left ear anyway No. mol: she
added as the diplomat-in hux started West
ward Ho readjustment of his neckwear
Come have to eat and drink, she proceeded
Evening star., 1908-01-26

as one gives peppermint to distract babys
attention from bump.
Don't waste any sympathy" she whis-
pered back as we drifted along with the small
Japanese craft Next year this little Major
will have become master of English and a
swell bachelor apartment. and you and won t
be high enough caste, to find personally
delivered pasteboard of the second secretary
of the Imperial Japanese Embassy in our card
trays. The first year a Japanese attache
salaams to the public. the next year he takes
to social stills, and after that he's dirigible
marking the way stations on has road map"
And wondered but not for long. for over
in corner l saw the leader of the minority in
the House disconsolately fondling the marble
Mercury standing there on pedestal He
looked as pathetic old maid leading a
poodle and my sympathy is such deli
quescent element, you know. Eta, that
melted right into his gloom
will you have some saladl" asked in the
key of the first call after the funeral.
No. l don't reckon | better take any re-
freshment while | m SO excited" he said but
SO deliberately, Eta. that each word was
drawn into dachshund shape
I've just had a terrible experience !" he
went on by vocal freight As l came in here
l got hustled down the line considerable. but
near the end | found woman that seemed dis
posed to be folksy. SO | made free to stop and
deliver little 6attering speech most always
make when | first meet ladies 1t generally
pleases too: but this one suddenly looked at
me and .said
"'Ah. indeed!' and other words to cold
storage effect
Well thought I'd give her some assurance
SO she wouldn't make Miss Gaylord count the
spoons after I'd left: so l mentioned casual
like, 1 am Congressman Calhoun
She bit down as if tetanus had set in. but
Evening star., 1908-01-26

the warm fragrance of her hair against his cheek
Il really think you ought not to move,
said he. with an affectation OF brotherly solIci-
tude that did him credit
Well, if am not wearying YOU" she MUIR
INJURED and the pretty head nestled contentedly
on his shoulder Then, it may be, she thought
that if necessity demanded this loverllke pose
she ought to redeem its literalness by con-
verSation
Who is your Arab friend who speaks
French SO well'" she asked 1t was French
| heard, was it not2 And how in the world
did you manage to find out where l was taken
to,''
You must thank our companion for that,
| happened to meet Stump near the telegraph
office and we saw disturbance in the main
street near the hotel we hurr1ed up. little
imagining that it affected you. and several
precious minutes elapsed before we discov-
cred that you were missing Mr. Fenshawe-'
All poor. darling granddad! | hardly
dare ask you how he bore It grieved more
for him than for myself You see l knew it
was all wretched mistake Those horrid
men meant to carry off Mrs Haxton >
L gathered as much from what Mr.. Fen
shave said Of course. he was very greatly
distressed but if matters go well with us
now you will be restored to him IN another
hour
Il have no fear of anything when you are
near Mr. Royson. Something told me that
long ago And that is why l was vexed with
you for leaving me this afternoon
Dicks heart gave great throb of JOY, and
his voice was somewhat husky as he answered.
- could not help myself The Italian whom
you and Captain Stump noticed in the street
was Alferi Mrs Haxton saw him too, and l
would never have believed that terror could
alter a womans face as it altered hers. She
begged of me to find Won kerber and warn
him. and thought perhaps foolishly that if
obeyed her wishes it might bring about the
very thing YOU and | most desire
Irene did not reply Immediately She felt
unaccountably timid 1T is stupid of me
but do not quite follow your meaning. she
volunteered at last.
"Well, you are anxious that this expedition
should be abandoned. and / ought to return
to England where l am in great demand. it
seems. after some years of scardaous neglect
"Oh!" she said Is that ite"
There was another pause
But the fact that l. and not Mrs Haxton,
should be sitting here 500 conhdentially
does not explain how it comes about, does it.
she went on.
Il was so interested in what you were say
ing that l lost the thread of my story. We
were listening to an excited jabber of non
sense in the hotel,-for instance. one of the
Negro servants said you went away of your
we could do. when this genii of an Arab
came to me in a mysterious way, and led
me straight on your track. Shall we bid him
discourse?"
"Oh please do 1t is all so wonderful
could see through the open windows of that
hateful carriage when we crossed the cause
way and went off to the left into wild country
the beach was an actual miracle. to my think
ing" :.
The Birmingham age-herald., 1908-09-09
WEST END POLITICS TAKING ON NEW LIFE

West End has developed a full-fedged case of "dementia politicana." There IS but one topic of conversation allowed in that thriving municipality, and that is: "Who is going to be eleeted?'
 Two tickets are striving for the mastery the citizens " ticket, which recently came into existence and the ''administra- tion' ticket which is composed of the present mayor and board of aldermen.
 A meeting was held at the schoolhouse by the citizens faction last night, this being their second mass meeting. The building was packed, while a large crowd surged on the outside, a number of the administration faction being in attend ance.
 But two speeches were made, G. P. Montgomery, candidate for mayor on the citizens ticket, and l.. D. Dulion being the orators of the occasion. Both speak CTS proceeded to fay the men who are handling the affairs of the town, accusing them of not having taken advantage of the opportunities offered them to de- velop it.
 Another meeting will be held by this faction in few days, while the admins tration forces are also getting busy. They are to hold meeting in the schoolhouse on Friday night at o'clock and have announced that this meeting will be an exceptionally good one, and that the citi- zens of West End will have chance to get a correct statement of the way the town is being run.
The Birmingham age-herald., 1908-09-09
VISITORS EAGER
 ID SPEND MONEY
 HERE IN FUTURE All Delighted At Being Brought In Such Close Touch
 With Birmingham
MORE THAN 1000 ARE FED
 AT EAST LAKE BARBECUE
Local Merchants are Delighted at Suc- cess Of Trip Which Brought So Many Substantial Men
 to the City.

Hurrah for Birminghami We're com- ing back" was the unanimous cry of east Alabama as the Atlanta, Birmingham and Atlantic left with most of the city's guests yesterday afternoon at 4:So o'clock.
 We are proud of your city, and we're going to trade with you,' was not only the sentiment expressed by the mayors of nearly all the towns along the line, but by farmers, merchants and busi- ness men of all stamps.
 The city of Birmingham never car- ried off any pig entertainment with such success The two days were well spent, and the merchants are all enthusiastic over the results. Yesterday morning the countrymen and visitors made round of the town, visiting the Morris avenue houses and all the others. Everywhere they were asking to meet the travelling
 men. Send us down your man right away" said one well-known AshvilIe
 merchant, and I'll give him my best order. If you can't send him, I'll give
 you the order right now and if you want
 the money cash, why. I've got it." We've added to our business 10 per cent said a prominent Morris avenue merchant, and the same optimistic senti- ment prevails everywhere.
 As the Rev. George Stoves said, east Alabama wants to be divorced from Att lanta. The citizens of that section have all decided that Birmingham Is the placo to buy and the place to trade.
 They are going to send their products, their cotton, fruits and truck stuff to Birmingham and spend their money here.
 Atlanta Is excused for her lack of en- thusfasm over the advent of the new
 road into Birmingham for she has lost
 great support Alabama is now bound
 closer together than hardly any state in
 the union. The home product patronage
 Is being preached from one end to the other, and everywhere the spirit is catch- ing like wildfire.
 1 And according to many authentic crit ] icisms Birmingham spread 1t over At 1 lanta on the reception. It is said that
 while Atlanta was more enthusiastic over President Atkinson Birmingham greeted 1 and fed the multitudes far better. ! The barbecue at East Lake yesterday l was a great success. F. NJ Jackson and 1 his committee. with their three kinds of well barbecued meats, salads, pickles, coffee and ice cream fed fully 1000 people
 and a great pile of food was left 1 During the whole afternoon the park l was turned over to the visitors and Pres- l ident R. D. Burnett personally super vised the running of all tpe amusements l free of charge. They rode the shoot the ] chutes, and the scenic railway to their hearts content.
 The cars yesterday afternoon were thronged with the outgoing crowds, hur- rying home to business and crops At one of the most critical times of the year the farms could spare but two days from their work.
The Birmingham age-herald., 1908-09-09
ATHLETIC EVENTS AT BIG STATE FAIR Committees Named and Entry
 Lists Opened PLAN GAMES OF ALL KINDS
  Boxing Matches, Relay Races, Basket ball and Other Events On Track and Field Will be
 Arranged.
PLAN GAMES OF ALL KINDS

The athletic committee of the Ala hama State Fair held meeting yes terday afternoon, appointed commit tees. announced the programme for meet day and opened entries to the world.
 The committees appointed consist O. w b. Eesbitt on officials Charles A. Young on Sunday school relay, T. C. Young on grammar school relay, J. D. Williams on basketball. Karl Platowsky on publication, Edward Miles and A. w. Brown on track and grounds.
 The boxing matches are open only to the athletic organizations and col leges. thus barring professionals. Bas- ketban games will be played every night during the band concert under the lights of the arena, giving beautiful exhibition.
 The complete programme is full Of interesting feats, and arranged to give every athlete an opportunity for enter ing several events. Here 1t is
 Saturday, October 10, Sunday school relay-Junior and senior mile relay races; teams of eight runners each to run 22O yards. Juniors under IT years of age; seniors IT years old and over. Silver cup awarded winning teams.
 Wednesday, October IA, 1:30 p. m; athletic field day-The following list of events will be open to all amateur l athl One hundred yard dash, put ting 16-pound shot. SS0-yard run, pole vault for height, 220-yard dash, throw ing 16-pound hammer, running high jump, 120-yard hurdle race, 440-yard dash, running broad jump one mile run. 1OO-yard dash (boys under ID, 22O-yard dash (boys under ID.
 Mile relay race-Teams of four men each to run 440 yards.
 Boxing tournament, Wednesday night. Matches of featherwieght, light and middleweights will be conducted.
 Friday afternoon, Grammar scnooi relay-One mile relay, teams of eight boys, each boy to run 220 yards. Com petitors to be under IT years of age. Basketball-Junior and senior basket ball tournaments will be conducted open to all amateur teams in Alabama, Dates of games will be mentioned later 1 Open only to registered athletes. A. A | U. rules to govern.
 | Entries close with Arthur W. Brown Y. NJ c. A., Birmingham, Ala, Wednes- ! day, October 8, 1908.
 i Each competitor will be charged ir the athletic and boxing contests ar : entrance fee of 50 cents. Basketball l and relay teams will be charged sl each.
 1 Solid silver trophy cups will be giver the winning basketball and relay teams 1 Gold medals will be given victors ir boxing contests and gold, silver and
 bronze medals will be given those se- curing first, second and third place in ! each of the athletic events besides a i handsome shield will be awarded the 1 team making the greatest total score.
The Birmingham age-herald., 1908-09-09
IS DISCHARGED FOR
 RECKLESS SHOOTING
POLICEMAN BURDEN WAS GIVEN HEARING AT POLICE COMMTS- SION MEETING LAST NIGHT. RITTENBERRY SUSPENDED.

The board of police commissioners met last night in regular monthly session. One or two cases of general interest were taken up but beyond this the business of the meeting amounted to but little. Owing to the legnth of the cases tried the board did not adjourn until nearly Il o'clock.
 The case of Officer W. w. Burden, charged with reckless shooting was tried. The charges against Officer Burden were sustained by the board and he was dis missed from the police force. It will be recalled that several months ago Officer Burden had arrested white boy for some misdemeanor which he was charged with having committed, and while the officer was writing out a bond the boy broke away and ran off up Second avenue. The police officer drew his pistol and fired at the fleeing boy, striking a Mexican half way up the block between Eighteenth and Nineteenth streets. Charges were pre- ferred against the officer and he was dismissed last night upon receiving a trial
 Officer S. B. Rittenberry was laid on for 10 days, the charge of neglect Of duty being sustained by the board.
 The case of Officer Parker of shooting a negro in Shades valley was postponed until the next meeting
 John H,ran and c. J. Justin were elect ed supernumerary officers.
The Birmingham age-herald., 1908-09-09
TEACHERS GIVING
 CLOSE ATTENTION
Lively Interest Shown In lnsti-
 tute Sessions
ATTENDANCE INCREASES
Programmes Are Carried Out to the Letter-Other Instructive Talks Are Expected Today-Continues
 Eight Days Longer.
...........................ss.....s.s

A splendid attendance greeted the sec- trict teachers institute in session at the High school in Birmingham. While the attendance on the opening day passed the 300 mark, several new faces were noted yesterday, while quite number of other teachers are expected to arrive to- day and tomorrow.
 One feature of the days programme is that it was carried out exactly ar ranged. The speakers were interesting, and while the first session convened al S:3O o'clock in the morning, time for ad- journment in the afternoon came almost was growing late.
 Arithmetic was the subject of the first lecture C. c. Slaton handling it. Fol lowing him was w. c. Griggs, who spoke on "Geography." Dr. J. H. Phillips spoke on the "Method of the Recitation" being followed by c. B. Glenn on Language" w. E. Strplin concluded the morning ses- sion with an address on "Penmanship."
 A recess for lunch was taken at 12:15. the afternoon session converting at l o'clock. The first study of this session was also handled by c. c. Slaton, Spell ing' being the subject. Miss Una Gilbert followed with the study of Music" while II. P. Burrus on History" R. L. Dim- mitt on Manual Training and Drawing" and the round table--"Teachers' Reading Course" by c. B. Glenn, finished the day.
 The close attention which the teachers are giving to the various topics augurs well for the high standing of the schools in the Ninth district. There is an earnest ness in their manner of listening and questioning that impresses wonderfully.
 Another strong programme has been ar ranged for today. In fact, an exceptions ally good one is slated for every day of the eight remaining days of the institute. The number of teachers in attendance amounts to very large per cent of the total number in the district, and the ben eft to be derived from their presence at the institute is expected to result in great good to their respective schools.
 Todays programme reads as follows:
 s:s0-9 0-9:15-"Arithmetic," c. c. Slaton.
 9:15-1O:OO- w. c. Griggs.
 1O:Oo-11 :00-"School Laws,' R. G. Hewitt.
 11:Oo@11 1:45-"Language" c. B. Glenn.
 11:45@12l5-"Penma George E. Wallace.
 Lunch.
 1:0O-f f:45-"Spelling, c. c. Slaton.
 1:45-2:15-''Music," Miss Una Gilbert.
 2.15-3 :O0-"History," H. P. Burruss.
 3;Oo-3 :30-"Manual Training and Draw ing" R. l.. Dimmitt
 3:SO-4 .0O-Round table, Pupil Govern ment" c. B. Glenn.
The Birmingham age-herald., 1908-09-09
REPUBLICANS AT
 BEHRENS PARK

The republicans held rousing meet Ing last night in Behren's park. With some 25o present, the speakers made talks which were loudly appIauded Among them were Dr. w. T. Masterson, J. r. Blakemore, T. M. Rainey and w NJ. Bailey.
 Dr. Masterson is making hot race. and his campaign is being consistently worked out. The speeches were part of discus sion of public questions, municipal owner- sflp and other matters which is being made systematically in every ward in Bir- mingham
The Birmingham age-herald., 1908-09-09
At the Riiou.

''The Candy Kid'' seems to have made a most favorable impression at the Bjou this week. The play is one of the recent developments of an idea which seeks to please all classes of theatre-goers in one performance, combining melodrama, mus ica comedy aAd vaudeville. "The Candy Kid' is a very good entertainment of its kind and we'll worth seeing. Ray Ray mond, hard-working comedian, takes the leading role quite successfully. He is prominent in the comedy parts of the play and appears in song and dance num- bers, assisted by sprightly chorus. Other principals also furnish vaudeville. The play is excellently staged and the plot is interesting The climaxes never fail to arouse enthusiasm. There will be the usual performance tonight.
The Birmingham age-herald., 1908-09-09

Bids for the Empire office building to be erected by the Empire Construc- tion company on the Bank saloon cor ner. on First avenue, will be opened today There are 2 bidders, including several well known contractors, among tn em being John Griffiths & Sons, who constructed the Woodward, the Flrst National and the Brown-Marx and who are now erecting w. H. Woodward mammoth addition to the Brown Marx building.
 The Empire is to be IS stories high' with an attic which will give the eX- terior the effect of a 16-story struc- ture. It will have a frontage or oV feet on First avenue and depth or 100 feet on Twentieth street. Unless all the bids are deemed too high, the contract will be awarded forthwith.