The San Francisco call., 1908-12-01
ROOS BROS. OPEN
THEIR new STORE
Well Known Merchants Are
Again Established in the !.
Downtown District
Throngs Crowd fhe Aisles and
View Elaborate Equipment
of the Building

The opening of Roos Bros down
town store. Market at Stockton and
Ellis. yesterday. was an. event quite
equal to- its anticipated Importance and
marks another stage in the rehabilita-
tlon. of. San Francisco, the new retail
section of which is fast becoming the
finest in this country. In their new
and permanent store Roos Bros. have
presented to the public a place of bust
ness that is noteworthy for many
things. Its rich tonal. qualities, its
broad spaces. its perfect arrangements
and its many conveniences in store
equipment give this establishment a
character and an individuality that is
distinctly its own.
All day long throngs Of visitors
crowded the aisles in AN inspection of
the store. 1t was visiting day and the
leading merchants of San Francisco,
as well as the general puhlic. we're
there not only to. admire. but to wish
one of the oldest firms In san Fran
cisco continuance of their successful
career.
ALL SAN FRANCISCO WORK
The store as it stands, from the base
ment to the ceiling of the top: floor, is
the work of San Francisco artisans.
There is nothing of foreign making in
work, brass work, tubing and the gen
eral service paraphernaHa were all
manufactured in San Francisco.
The color scheme depends entirely
upon the rich tones of the wood used
throughout. Everything is in. solid
mahogany inlaid with satin wood and
ebony. Not a table, a case, nor a fix
ture' of any description, paneling or
partition, but is made Of mahogany and
shows the same uniformly attractive
relief due to the elegance of the inlay.
Perhaps the most unique feature OF
the store is the distribution Nof. it's
various departments, the entire ground
floor being utilized for furnishing, hats
and feather goods. In a store as large
as this is this is a feature of distinct
Importance, pointing directly to the de-
velopment of the Roos Bros. business in
this particular line. The new devices
for the handling of trade are multi
form, too many to enumerate.
WOMEN AND CHILDREN
The second floor is confined TO the
service of women and children. Here
the color of the mahogany fittings is
blended with a blue velvety carpet. The
clothing for the children. is in full view
on mahogany tables, but the apparel
for women is not exposed. The artistic
QudilliGS VI the WOIuSH
were admired by all visitors who in
spected the store yesterday, and the
general verdict was that this was the
most attractive part of the entire store.
The third floor is given over to
mems clothing, which is arranged in
methodical, well ordered piles on tables
of solid mahogany. Cases, in which
certain kinds of clothes are kept, line
the walls. The dress srit department
consists of a room of cabinets made
of plate glass and mahogany.
The most modern system of handling
packages is in use and a tube system
is installed which gives the speediest
service. The basement is also divided
into compartments, each one of which
has its place in the distribution of
departmental functions.
The cost of the fittings, fixtures and
furnishing of the store in. it's entirety
is close to $50, 000.. :;