The Washington times., 1908-12-05

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more valuable it may well be-than that of the weekday
mars Of trade
So much for the newspaper ITSELF and now as to the
men who make and market it, and the effect on them of
this change from Sunday morning to Sunday evening
In word, Sunday morning paper the Sunday is
sue OF an afternoon paper illogical and unsasfac-
tory thing. 1t is disorganizing factor both with the
men on the firing line and in the business of newspaper
publishing. The former are compelled to extend their
days work throughout Saturday. Saturday night and
well into Sunday morning. This puts strain upon them
that false economy of human energy and when they
work under this suain this twenty-hour stretch the
newspaper that they up the best standard
of their capabilities.
With our Sunday paper issued in the afternoon our
men will no longer be put the test of these long hours
which upset regularity and weary them that an aday
sleep Sunday hardly them normal phySi-
cal and mental standard And with the day given up
practically sleep they get little time for outdoor recrea-
ton for religious services And an aday sleep gets
them out of the way of going bed the usual hour
Sunday night with the result that they tuned up
TO hrSt-rae standard for the work of Monday
And concerns the distribution of our Sunday aft
paper, WILL believe, be much more SatiSfac-
tory than has BEEN The Sunday afternoon issue will
not out until so late in the day that the boys and
distributing il will practically the whole day to them
SelveS-ample time for going TO church and Sunday
school, and for such recreation they would naturally
take if free from newspaper connection.
With this new plan in force-a straight seyen-day
neWSpapeT-OuT will work regular hours and will get
their time of regular days. Our force as whole in
all departments nail with delight the cutting of the
all-day and al-nght Saturday trick, and welcome with
keen interest the Sunday issue in the place of the old
The Sunday morning issue of afternoon paper gers
everything and everybody out of swing And yet Sun
day paper of in these days of onecent journal
ism comes pretty close TO being actual neCeSSity
1t is more than economic necessity. 1t neceS-
Sy the sense of holding the readers of the weekday
issues, holding them from swinging off to some rival
journal which has Sunday edition The fixed charges
covering rent machinery, and general management
the same a siX-day paper on a SeVen-day paper
1t practically necessary therefore, that these expenses
be extended over the entire week instead of applying
them to but six days.
This is the business side of the proposition the prac
teal side of the proposition, and daily paper publishing
in these days is about practical proposition and about
as difficult one there in the whole wide world
But there is another side to this than the prac
teal economic id that applies the welbeing and sue
cess of the itself This other side is the COM
pleteness of the scheme of publicity welrOundedou
and we-Ordered news service for the people. broken
service an incomplete service leaving the Sunday issue
out altogether, and with the mental machinery of the
people as alert this day any other day of the
week does not square itself well with methods of life
in this up-to-date period of our development
We do not fast from eating on Sunday evening
than on any other day of the week. We quite as
normal and human and natural as on the other days of
the week when the evening paper has become
Sary part of home life That this news feature of
lives should be interrupted Sunday that the inflow of
the of the day, the news of the world should be
denied to Sunday evening is illogical and unsound
A decent newspaper might well be welcome in
the home on Sunday night when the playhOuses are
closed and the shops closed and when people stay
home and read and thnk-might well be more welcome
than on any other evening OF the week
The Sunday evening issue of The Times will be a de-
cent newspaper, frSt-rae newspaper, up-to-date
newspaper with all the chief news of the world and the
price like that of our regular issues, will be one cent
copy-no more, and no less.
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