The labor world. [volume] (Duluth, Minn.) 1896-current, 1908-10-24
TRADES union PUBLICITY
by REV. cH|As. sTELz[E
Twelfth of a Series of Articles on
Practical Methods Of Union
Advertising.
Maps, Diagrams and Other Ex-
hibits Can Be Utilized to
Good Advantages.

~~~O AOSoAAo
press" has been so popular with the
masses is because it has made so
much of it's art department. The
editor takes the side out of a house in
which a crime has been committed,
to sho wthe various stages of the
latest murder case. An arrow shows
where the shot was fired, a cross indi-
Gates where the body was found, a
dotted line marks the route taken by
the escaping murderer, as Indicated by
his footprints. The trades union may
employ with great advantage the prin-
ciple which is here involved. People
are more easily impressed with pic
lures than they are by any other
printed matter.
Public Exhibits.
The trades union, particularly a ma
tional organization, has an excellent
opportunity to advertise what it is
doing through an exhibit which may
be placed in public or semi-public
places, or on special occasions when
exhibits are in order International
expositions always have a social econ
omy section in which the human side
of life is presented to the visitors. It
would pay the trades union to here
tell it's story. The various. organiza-
tons interested in the prevention Of
tuberculosis have recently been rent
ing stores in prominent sections of the
city in order to give public a graphic
Illustration of conditions, telling how
these conditions may be relieved and
prevented. There are many local oc-
casions when exhibits Of the trades
union might be placed to advantage.
Possibly, in some cases, an arrange
ment might be made with stores
which are recognized as being thor
oughly union ito have exhibits placed
either in their show windows or in
some part of the store indicating the
difference between union factory
and non-union factory and showing
the advantage in buying union made
goods Such exhi bits may consist of
photographs, sketches and other
graphic features which tell, at. a
glance, what might otherwise require
a lengthy statement to make clear.
Maps and Diagrams.
Maps and diagrams may be en-
ployed to show developments in the
trades union movement and the in
crease of it's membership, the compar-
isons between trades. union and non
union work wages and, living condi-
tons, and the possibilities in the labor
movement presented socially, educa-
tionally, physically and morally. A
variety of symbols may be used in this
connection. The lantern slide and
moving picture is one of the best ways
of presenting the work of the trades
| IN f1o r7,yh1 YAScihiIifjac
| in this direction are almost unlimited
Local Labor Paper.
| In the extension work which every
| trades union must support, If it would
| maintain it's life and propagate its
! principles, the trades union should
give more attention to the local labor
paper. While the sending in of news
items is important, the trades union
advertiser should employ the material
which has just been mentioned in the
form of falf-tones and line-cuts, which
are to be printed in the labor paper.
A calendar issued at the beginning Of
the year and containing daily, brief,
an dsuggestive messages from we'll
known writer's on labor subjects, and
printed upon separate sheets, one for
each day, will serve as an educator in
! the cause Of the trades union. Such
| calendar, well printed and made OF
/ good paper will be priced in the home.
Another style Of calendar may be
gotten out for general distribution
which would consist simply Of good
cardboard, having printed upon 1.-THE
months of the year and a picture <of
the labor temple or some other en-.
i blem which is distinctive Of the trades
union land containing also one strong
suggestive motto which will present in
a fewwo rds the big idea for which the