Omaha daily bee., 1908-12-27
TIMELY REAL ESTATE GOSSIP
Dealers Believe Close-In Apartment
Houses Good.
wEAD WRITES FROM THE EAST
ID. v. sholes starts Discussion as to
Number Of Advertising Mediums
which Dealer should Use,
FavorinE but One.

with the holiday interruption. following
closely on that furnished by political mat
ters. the real estate dealers Of Omaha have
had little opportunity to learn just what
the exact situation is and have been mark
ing time and planning next seasons cam
paign. Few city lots or residences were
bought for the holiday trade" or given
as presents. but there Is a good feeling
among the dealers and they look forward
to the best seasons business ever on
record for the coming season.
Some dealers predict Omaha has come TO
a point where there is a demand for apart
ment houses close In, and c. c. George OF
George & Co.. 10 one who believes
the valuable downtown corners will
begin during the coming year 10 iii up
with apartment houses. AS in every west
ern city where the original townslte 10 not
cramped for space. there are many de-
sirable locations in Omaha, too inconveni-
emily situated to be the sites OF new store
and office buildings, yet too close in and
too valuable to make either desirable or
economical locations for residences SO
these sites in Omaha, which will run into
almost two score. are likely to be the
Eltht vi bhHl NlAlNh uhAAAb . dhA NA1
end Of the year will see a large number OF
new apartments. which, from past expert
ence, will be filled by desirable tenants
almost before the ground Is broken for the
foundations, and some OF which will
probably be sold for Investment before
finished. This has been the experience OF
the last year. Every apartment erected haa
been rented and several changed hands,
haraYaa fhay tooLad IN Uood m Investors
Hastings & Heyden. Ernest Sweet and
others a erected apartment houses
which sold we'll on the market. Mr.. Sweet
had just completed several apartment
houses at Twenty-sixth and Howard streets.
when Emma ]. Ayers paid sli,5OO for one
of them. Since Mr.. Sweet has sold two
others at about the same price. He planned
the apartments just a year ago, had them
leased before built and now sold. Mr.. Sweet
will put the money into other real estate In
Omaha at once.
F. d. Wead, who is been spending
four weeks in the east. writes that business
conditions have improved to such on extent
in the north Atlantic and New England
states. that a traveller from the west would
scarcely believe it to be the same country
which, in real estate circles, as In other
lines. felt the financial trouble TO keenly
that the sales were abanded. people poured
out OF some OF the properties considered
the best; what did sell went at a sacrifice,
and money was hard to get on city
property. But 1t has all changed, says Mr..
Wead, and the east is getting into the
class of the west, when 1t comes to main
tanning real estate values.
-
No one accuses d. V. Sholes of the Omaha
Real Estate exchange of joking. and when
he spoke In favor Of the dealers advertising
in but one Omaha paper instead of three
1t was commonly admitted that Mr.. Sholes
had started something Mr.. Sholes Is in
earnest. He believes It would be possible
for the real estate dealers to select one
newspaper and use It exclusively for their
advertising, compelling readers to buy that
paper II hey want to see the advertise
ments Of real estate dealers. In other
words. the one newspaper would be the
bargain counter for farm and city property,
or a sort of bulletin and director for post
ing what the dealers nave to sell, and max
ing the readers go hunt the directory
when they want to rent a house or buy a
lot. Mr.. Sholes is undecided as to any
paper and appreciates the fact that one
class of daily newspaper will reach a GER
tain class of readers. while the other news
papers reach a class remote and removed
from the others. This is shown in the re-
port Of the circulation departments, which
keep some idea in mind at least as to what
other city papers their readers take. It is
said on good authority that not 20 per
cent of the readers of a reputable daily
newspaper ever see or take to their homes
copies of the so-called "y%ellows.' The
Chicago Daily News IS a notable example.
The News publishes something like 800. 900
papers every afternoon and while a small
part Of the issue leaves Chicago, it is said
less than % per cent OF the readers of the
News subscribe to any OF the ''yellows''
which "wuxtra' every twenty minutes and
cover the streets with pink trash.
Thus to reach the better class OF readers
the real estate dealers admit they will al
ways have to use a paper which sells
without red ink Rut w w wallace e.