davidaulloa/AmericanStories huggingface dataset:
The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1908-11-13
What Would You po2

In case of a burn or scald what
would you do to relieve the pain? Such
injuries are liable to occur in any fam
lily and everyone should be prepared
for them. Chamberlain's Sa1ve APP
piled on soft cloth will erlieve the
pain almost instantly, and unless the
injury is a very severe one, will cause
the parts to heal without leaving a
scar. For sale by Wilkinson & Co..
and j. F. Kiedaisch & Son.
The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1908-11-13
ADVERTISING AS
A COMMODITY
The Idea That Advertising is an Elk
pense Has Given Way to a More
Intelligent Understand
ing Of Business.
NEWSPAPER IS AN AID
High Official of Hartman Lines Tells
Fruit Men That Judiclous Ad.
vertisng Will Create
New Markets.

Advertising is matter of deem
personal concern to the fruit grower
ana especially to the 5000 men who
are directly interested in the orange
ana lemon industry of southern Cali.
lornla, according to Mr.. e. O Nc
oormlck of the Hartman lines. This
industry has added $4,000, 900 TO the
national wealth during the past year.
ana Mr.. Mccormick in an address told
Tue members of the California Fruit
Growers. exchange at their convention
IN Kansas City this month, how thew
can increase the use of their product
and make it even more important in
Tue markets OF the United States Mr..
Mccormick said in part:
II mas ever been a wonder to me
now 1t can be that men and organdza-
lions can muster up the courage to
put large sums of money into lands,
factories, machinery, and materials:
incur big payroll liabilities. and other
opiigations; then, when it comes to
the most important factor of all--that
Oh making the product known: or, in
other words, making the people want
IL; to hesitate-to consider the pub.
Hcity as a something apart from the
business-a something to be, or not to
be done. dependent on the Judgment,
or perhaps whim Of some individual
or to think of 1t as an expense or saw
gamble. 1t seems to be true. how
ever. even in these days so full of
precedent, that many manufacturers,
merchants, and dealers who are never
satisfied except they have the very
best procurable in machinery and men,
location and materials, either fall
down entirely, when it comes to ad-
yertising, or do it with such half-heart
ed interest and doubt that such trials
as they reluctantly accede to. are
failures. Perhaps l should not term
them failures in fact; they are not
generally failures as far as they GO
but rather failures, because they don't
go far enough.
The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1908-11-13
neutrality-suspicious.

The above is the name of a German
chemical, which is one of the many
valuable ingredients of Foley's Kid
ney Remedy. Hexamethvlena tetra
mine is recognized by medical text
books and authorities as uric acid
solvent and antiseptic for the urine
Take Foley's Kidney Remedy as soon
as you notice any Irregularities, and
avoid a serious malady Wilkinson &
Co.
The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1908-11-13
The Law of Average.

The Lord & Thomas Advertising
agency argues strongly on the law of
average, and claims that 1t is the only
thing that is absolutely certain in ad-
vertising. The point they lay stress
on is: What one man likes o. wants
forms no criterion. When thousand
at certain expense, are led to spend
certain amount, you have an abso-
lutte certainty. The millions will do,
what the thousands have done" This
appeals to reason.
This agency is advertising its own
business by published announcements
that it is paying man 81 900 week
AS chairman of committee of sixteen
OF their advertising experts he has the
last word in the determination of plan
and scope of campaigns. And the
agency also advertises that this high
salaried man is worth all it pays him.
In conversation with a mutual friend
regarding this expert the former re-
marked, He doubled the Van Camp
bean business" 1t is hardly neces-
sary to dig into verified statistics be-
fore we assert that the most of this
increase in the Van Camp business is
from people not heretofore bean eat
ers. feel quite sure that those who
have been won away from other bean
preparations constitute but small
proportion of the increase.
There is no mystery or magic about
advertising, that is to sa, no more
mystery than attaches to doing any
other thing we'll 1t is no. an expert
ment Properly done, it is simply
good craftsmanship. 1t does stimuli
taneously in thousand or a million
places what an individual can do only
in one place at time Paradox
lily 1t not only does not supersede
The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1908-11-13
How Is Your Digestion,

Mrs. Mary Bowling of No. 22s sth
Ave, San Francisco, recommends a
remedy for stomach trouble. She says:
Gratitude for the wonderful effect of
Electric Bitters in case OF acute in.
digestion. prompts this testimonial /
am fully convinced that for stomach
and liver troubles Electric Bitters is
the best remedy on the market TODAY"
The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1908-11-13
Smoking Advertisina."

was much impressed by the re-
mark of character in a short story
In recent magazine. In converse
ton regarding rival establishment
the author makes him say That
stores stock is not as good as mine;
the customers smoke advertising"
The remark implied that the people
who get things at the rivals place
thought they were getting better arti-
cles, because the advertisements of
that concern told them so; and it was
so to them--as long as they believed
1t. Why do people eat the modern
breakfast foods? Why do you call for
White Rock" or "Clysmic," or Sun
Ray water? Is it because the food
or the water, is really superior to
all others? Is it because you must
have that particular brand; that you
get along without it? Thousands of
people now wear nothing but Doug
lass Shoes other thousands none but
Emerson, or Hanan. or some other
make. 1t is not in the least unfair
to either of the firms mentioned to
assert the material which has been
most potent in securing and retain.
ing this or that thousand persons, is
the advertising
You have already grasped the point
| wish to make; that is, that there is
no limit to the things that may be
profitably advertised. Surely if the
staff Of life and tho GRO yoyord m, 1,o
promoted by this means there is
chance for the orange. If this be
true, then we have only to give our
serious attention to the how Of the
advertising; consider the character.
and search for the very best method.
Just as there are good managers and
bad; good and bad statesmen, and oran.
ges, so also is there good and bad adj
Vert1s1ng; some very bad. More often.
however, advertising fails because of
lack of appropriateness-li unto the
right fan In the wrong place, or vice
versa, indeed it is not difficult to find
men who can utter high sounding
phrases-others who can make beau
tlful pages of type and drawings.
Ihese things are in Themselves of no
earthly value, unless as instruments
in the hands of those gifted with the
temperament who by practical exper-
fence have mastered the subtleties of
the most subtle of all the business of
this rapid age Experience is of much
greater value than ability.
The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1908-11-13

This great tonic and Alternative medi-
cine invigorates the system, purifies
the blood and is especially helpful in
all forms of female weakness. SOC at
Wilkinson & Co., and ]. F. Kiedaisch
& Son, drug store.
The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1908-11-13

the salesman, but is his greatest ally.
1t is the advance agent of the sales
man. 1t predisposes the dealers and
the public and clears the route of tae
salesman of many of its thorns. Good
craftsmanship is the ability to induce
people to buy your things equally
with, or in place of, The stuff that
others have to SELL If judicious ad-
vertising will assist in creating de-
mand for oranges it will add much to
the chances of the success of the
salesman In his work That it will do
tais may be predicted on what 1t has
done in other fields If you look for
evidence Of the results of advertising,
you may pick it up In the things you
do every day.
The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1908-11-13
The Happy samt,v s,,,,,

tather and mother, sisters and brothsr.
tbc IL It'll khow one an9thors intimate affair. 'os
come household comment. II is well - soon be
oe. .nat " constipation and indigest,nSph ei y
aaek eps Of tn the liver and Bow ar
Ills Syrup Feps,n. Take Il ESQ., nSS OF Or. Calr
~ i r perfectly well In the mornino Snd
aly ~ cent? and 81 at druaaista. n
The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1908-11-13

quoted today, as are the oranges them
selves. l do not mean by this asser.
tlon that you cannot go on selling
oranges forever without any adver-
Using; but if l understand Alright, one
OF the purposes of this convention is
to see if means can be devised which
VIII increase the consumption of oran-
ges and thereby increase the sales of
the product.
The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1908-11-13
PHYSICIANS.
Or. CORAL R. ARMENTRouT
PHYSICIAN AND SURGEON

office-Y. NJ. c. A. Building. Resi-
dence 912 Fulton street Office
hours: 10 to IL a. m 2 to o. M:
evening hours by appointment. Iowa
phone 529-Y, and Hub. phone 2O92, Of.
fee phone. Residence phone. Iowa.
l2-M: Hub. 351s.
The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1908-11-13
F W. Pease. M. d. Bertha Peas M. D
DRs. PEGsE AND PEAsE
Office. 4o6 Blondeau st
Ga

OFFICE HOURS
DR.. F. W. Pease-9 to 1890 a. n.
? to y M; to p. m.
DR. Bertha Pease-1 to D. m.
Phone-Office. 435B: Residence
2soY.
The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1908-11-13

Colfax Rebekah. Lodge No. A.
Meets regularly every second and
fourth Tuesdays OF month at ODD
Fellows Hall. corner Seventh anl
Main streets. Mrs. Mamie Reimers,
N. g.: Nellie Hardesty, Financial Sec.
rotary; Nina Phillips. Recording SEQ
rotary.
The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1908-11-13
should command your constant atten

should command your constant atten-
ton.
To most people. all other than news
papers reading is more or less of an
effort. Because such reading can be
deferred, it is. No other printed mat
ter except, of course. the weekly,
monthly, and other periodicals, has
the potent quality of quick and COM
plete distribution. The reader of it
cannot be put off even if we wish to
do so. The newspaper in its field has
done mentally what the electric street
car has done physically for the peo-
pie. Like the car, it is a hurry-up af-
fair. With the introduction of cleo
living in smaller cities, hurried up,
and took notice. They had to- They
found they had to catch the car and
be quick about it. Formerly the car
waited for them.
Newspaper Circulation is Certain.
AS to distribution: Any other print
ed matter involves distinct and sepa-
rate work, with all kinds of obstacles.
When you use the newspaper you do
not have to create circulation or at
tend to It. The circulation is.
Determine Just the kind of people
and the localities you wish to reach
and you have at hand the distribution
that will reach them.
Place your copy today, and by to-
morrow or next week, the distribu-
ton is complete. With the newspaper
(and periodically you know before
hand what and where your circulation
is going to be.
Do not misunderstood my special
plea for the newspaper to mean that /
think it is the only medium which can
be used by you advantageously You
have had recent experience In your
Iowa demonstration and which should
be a guide for future efforts. 1t is not
my intention to go into details, but
rather to point the way which l feel
sure will be of great assistance in fur
ther developing your business.
When people begin to notice oran-
ges being advertised, they will wonder
and then talk. In talking they repeat
what you make them read of the oran-
ges. Get enough of them talkir.; and
this free advertising will sell all the
good oranges that can be raised.
The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1908-11-13

lain 473-Leaves Keokuk. .s:os am
,Irain 741-Leaves Keokuk 3:10 pm
Train 472-Arrives Keokuk. sos pm
Train 470-Arrives Reokuk 1:05 1an
Local Freight Trains.
TRAIN 86-Arrives Keokuk. 1913 am
sTrain S5-Leaves Keokuk 11:20 am
The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1908-11-13

Canton Leach, No. P. NJ: 1. o. Q.
meets every second Tuesday OF
each month. Frank Wahlgren. Cap
tain: Geo. W. Hardin, Clerk.
The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1908-11-13
FRATERNAL CARDS

,,a nardin Lodge. No 1s-Holds its req
NJ monthly meetings the second
monday evening of each month AS
The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1908-11-13

Iaee City Royal Arch Chapter. No,
~ Olas its regular meetings the SEQ
Qua Friday In each month.
The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1908-11-13

damascus Commandery Of Knight,
th .mPiaf. No. Irregular conclays
eniro tuesday Of each month.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1908-08-25
(To be Continued.)
Trouble Ahead for Japan.

A foreign correspondent writing from
Japan intimates that a serious finan-
cial collapse is impending in that coun-
try. Following the Russian war there
was a tremendous boom, but this has
no wspent its force. She is thus thrown
on her own resources, and as they are
inadequate for the demands of the
country, financial aid must be obtained
from other nations. Very often the
stomach, liver and bowels require a
little assistance to keep them in an
active, normal condition, and it is then
that you'll appreciate a few doses of
Hostetter's Stomach Bitters. For So
years it has been aiding sickly people
everywhere, and we urge you to try it
in cases of poor appetite, belching.
bloating, heartburn, dyspepsia, indiges-
ton. costiveness, biliousness, cramps,
diarrhoea, and malaria, fever and ague.
You'll be pleased with the result
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1908-08-25

Report of committee on constitu-
ton.
Report of nominating committee.
Address-"Some Needs in Our
Work illustrated from work in
China), by Mrs. r. G. Summers.
Solo by Mrs. c. ]. Bukoutz.
Address-"Am l My Sisters Keep
err" by Mrs. w. P. Topping.
Offering.
Adjournment.
THURSDAY EVENING.
baptist Young Peoples union hour
7:30-Devotional services
DISAPPOINTMENT of committees.
Reports of standing committees and
treasurer.
S:0O-Address, Enthusiasm by
Rev. Z. w Annabie.
S:45-Reports of committees and
election of officers.
9:00-Adjournment
9:00-Adjournment of association.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1908-08-25

tive carriers, cheerful amigos since the
disaster to Pillar, went forward with
the stretchers, the hospital wagons and
guard following. Travelling was neces-
sarily slow, and the halts We're fire.
Quent. There were occasional shots
from hidden riflemen. but there were
no casualties. Food had been scarce.
The commissary was thinly supplied
for the hard trip. Lieutenant Bray
grew strangely morose and Indifferent.
He was taciturn, almost unfriendly, in
his attitude toward every one.
The little company stopped to rest in
a beautiful valley beside the banks of
a swift stream. He watched Jane as
she moved away from the stretcher
which held Bansemer, following her
to the edge of the stream where she
had come to gaze pensively into the
future.
How is hef" he asked. She started,
and a warm glow came into her cheek.
HE is doing nicely. If he can bear
up until we reach Manila he will sure
ly live. Are we going as rapidly as we
should, Lieutenant BrayT'
"Quite, Miss Cable 1t isn't an easy
march, you must remember" After a
long silence he suddenly remarked:
Miss Gable, I've got rather shameful
confession to make. I've had some
You may have guessed it or not, but l
care a great deal for you, more than
for any one else I've ever known. You
say he, is to get well. For days 1
wished that he might die. Don't look
like that, please. T couldn't help it. I
went so far at one stage as to contem-
plate a delay in marching that might
have proved fatal to him. thought of
that way and others of which l can't
tell you. Thank God, l was man
enough to put them away from me.
Wait, please. Let me inish. You have
said you will not marry him. don't
ask why you will not. / love you. Will
you be my wife?"
She stared ut him with conservation
in her eyes. He had gone on SO rapid
~ that she could not check his rapid
speech. Her hand went to her brow,
and piteous smile tried to force itself
to her lips.
Il am sorry" she said at last. II am
sorry you have spoken to me of it.
have felt for some time that you-you
cared for me. No, Lieutenant Bray; l
cannot be your WIFE"
Il know you love him." he said.
''Yes. 1t is plain. 1 have not tried to
hide it,
"You must understand why l asked
you to be my wife. knowing that you
love him. 1t was to hear it from your
own lips, SO that I would not go
through life with the feeling. after all.
that 1t might have been. Will you tell
me the reason why you cannot marry
hin? He must love you"
..I.2utenant Bray. he. would marry
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1908-08-25
GENERALS WIFE MURDERED
Robbery Probable Motive for Killing
of Noted Soldiers Helpmate.

London. Aug. 25.-The wife of Major
General Charles Edward Lizard was
murdered yesterday afternoon in a
desolate wood near London. No trace
Of the slayer has been found, but the
motive apparently was robbery. val
liable rings having been taken from
the woman's fingers.
Major General Lizard is a retired
officer of the royal engineers. He en-
tered the army in 1857, and was eX-
ecutive officer in London during the
Fenian disturbance of 1867. He de-
vised the scheme for the rearmament
of Gibraltar
He founded the Society of Minia-
ture Rife Clubs in 1901 and the Pa
triotic society in 1907. In 1875 he
married the youngest daughter of
Thomas Hartley of Gillfoot, Cumber-
land.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1908-08-25
(.JaneCable}
GEORGE BARR McCUTCHEON.
\ Author Of Beverly Of Graustask" Etc.
COPYRIGHT. g. COMPANY
Author of Beverly Of Graustark." Etc

Spanish girl who had been her stanch
helper during the long vigil. Bray
shook his puzzled head as he followed
her with his gaze, 1t had come to him
suddenly that the Spanish girl was not
the solution to the puzzle after all.
Jane found the slim. boyish figure
lying on the ground. deep in the wood.
She had been crying and made no at
tempt TO subdue her emotions when
the American girl came up to her; ill.,
stead she bitterly poured out her woe
into the ears Of the other She told
her Of Bray's insult-as she termed his
unfortunate speculation-an she told
how it came about.
II am good girl, Miss Cable" she
cried Il am of noble family. You
do not believe it Of me? No! He had
no right to accuse me. / was pris-
oner. Senior Bansemer was my res
cuer. loved him for it. See. / cannot
help it: l cannot hide it from you. But
he is yours. 1 have no claim. | do not
ask it. Oh" and here her voics vose to
wall of anguish, "can you not pro-
cure something else for me to wear
These rags are intolernble. hate
them. 1 cannot go back there unless
have
Eve can give you few garments,
dear" said Jane. Come! You shall
wear the nurses uniform. We are to
start on the long march to the coast to-
morrow. They say that all of the
wounded can be moved by that time"
1t was three days, however, before
the little company left the village and
began its slow, irksome march across
the country toward the coast where
the ship was to pick UP the wounded
men and convey thsm TO Manila. Ma
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1908-08-25
PRINTERS PENSIONS
BECOME EFFECTIVE
bers of Union 20 Years, Re-
ceive 81 Week.

Veteran printers of the United
States will be benefited today by the
old age pensions to be paid by the
International Typographical union.
The pensions of 81 week for printers
over 60 years old who have been men,
bers of the union for 30 years or
longer will become effective in the
morning and the first money will be
paid out of the pension fund during
the afternoon. 1t is understood that
nearly a score of Chicago printers will
receive pensions.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1908-08-25

my mind that the Filipino was over
powerlng the other-was going to kill
him. Although / hated them equally,
there was something in the young SOL
dier's facet could not see him MUIR
dered. l seized pistol that was lying
near me and fred. The Filipino fell.
In terror of the deed and fear of dis
eoyery l ran to my brother. In mo-
ment the Americans broke into the
convent. You know the rest
Jane was suffering the keenest pangs
or Jealousy and asked eXcitedly:
"1ou-you did that?"
"And finally. when ! had learned to
care for him and he was wounded to
have been denied the right of nursing
him back to life-my place usurped by
you! Surely l have as much to be
proud OF as you, and / love him a
great deal morer'
AS much to be proud off, Jane was
saying for the moment all the warmth
gone from her voice. the fame from
her cheeks, but her meaning could not
have been understood by the other.
VINO proudly, defiantly tossed back her
head. Beautiful indeed was this brown
skinned. black eyed girl as she stood
there pleading her rights to an unre-
Quilted love, a heart already tenanted
by another. and that other the woman
before her.
Now. can you imagine" the girl
| went on. how it has hurt me to see
you caring for him. to see his eyes for
ever searching for you? No?" They
were silent moment. A wistful look
was in her eyes now and her voice I'M
mistakably reconcilable when she re-
sumed: "Ah, he was SO good and true
when / was alone with them-before
you came! l pray God now that he
may be we'll and that you may make
him happy"
| be, You cannot understand, and l can
not explain"
| Your family objects because he is
| poor and common soldier? Yes.''
She laughed bitterly, green light il
| her eyes. IF it were l, no one could
keep me from belonging to him. l
| would
Don't! Don't say it! You don't un.
derstand." Jane reiterated.
''Dios, how l loved him! would
have gone through my whole life with
him! He must have known it too"
He was true to me-" said Jane. her
figure Strengthening involuntarily. a
/ new CLEAN in her eyes.
| "Ah, you are lucky. senoritaI / love
you, and | could hate you SO easily
Go! Go. Take him with you and give
him life! Forget me as l shall forget
you both!' And. impulsively taking
| from round her neck an Agnus De
| which she was wearing, she placed i
in James hands and added, GIVE thi:
to him. please, and do not forget to tel
him that 1 sent goodby and good luck.
| Jane would have kissed her had mo-
the blazing eyes of the other forbade
They merely clasped hands, and TIE
resa turned away.
my uncle lives in Manila. He viii
take me to Madrid. We cannot live
here with these pigs of American:
about u.s." she said shortly A mo
ment later she was lost in the crowd.
j James heart was heavy when the
ship moved away. Her eyes searched
through the throng for the slight fgur
of the girl who had abandoned los
cause