The Colville examiner. [volume] (Colville, Wash.) 1907-1948, 1908-03-28
Dissertation Upon Advertising

vertlSlng lines had given the hired agents OF the
party thorough knowledge of how best to inst
into the minds of the people belief in the ON
Impotence and omnscience of republicanism Last
year had been one of disaster to the party. The
underhanded methods of capital and the support
which congress had given Wall street in manpu-
ating the nations finances were brought to light,
despite all efforts to prevent publicity. The whole
sale graft of republican officials and the subserv
iency of the republican administration to the die
tates of capital were matter of common know
ledge Observing the desire of the public to know
the inner workings of national corruption, the
magazines put their best writers into the field to
secure evidence and to write the facts regarding
the dastardly methods of moneyed magnates to
rule the many for the benefit of the few. AS a
result, public indignation aroused and the
administration trembled. Republican press agents
tore their hair Minions Of finance cast wildly
about in search of way to stop the clamor of an
indignant popuace. Watered stocks went to their
watery grave, and the withdrawal of public con-
fidence left nothing but putrid air in many cor
poration built up of wind and water.
Here was condition critical in the extreme. Wall
street had been living upon other peoples money,
and using other peoples money to get money
from other people, All this had been done not
congress hopelessly republican. When the crash
came the democratic press pointed to the true
source of evil, and the people saw it. Many
man, honest in his belief in republican doctrines.
beholding the hitherto concealed workings of the
huge political monster withdrew from the republi-
can ranks in disgust at his previous blindness hor-
riied at the condition which he had helped to bring
about.
Thn ooHo off nortIy OknHor rhoct Of fh0
ruins of their supposedly impregnable position.
Here was need for every paid agent of the party,
and all were called in Immediately Consultation
determined one thing-the public confidence must
be restored How best to do it was difficult to see
but it had to be done.
The result of efforts of the republican advertis-
ing corps has been seen in many divers ways with
in the last six months Reform and prosecution
have been the agencies most used in attempting to
assuage the people-that is, they have been adver-
tised, pronounced and labeled as SUCH thin
veil of reform hastily spread years of corrup
ton is calculated to catch many voters who are
too busy to look closely into the quality of it.
Reform has been the cloak in all ages for the pro-
mitigation of public corruption, and the republican
party used it for all it was worth. Dishonesty has
been punished by sending men to Jail for few
hours, with great eclat by the associated press
(republican) Stupendous fines have been assess
ed against corporations and the same heralded as
evidence that corruption may not exist under re-
publican rule. But are the grafters still in JAIL
and have the fines been collected? Have Roose-
velt and his associated advertising specialists
made any efforts to really punish violations of the
law or of right? The Standard Oil Company was
rightfuy fined $29, 100000, but who has it?
part of it has undoubtedly gone to public officials
who are supposed to collect it, but does that help
the public and did the fine accomplish any good
to the people?
Land frauds galore, public and private gratis,
combinations in restraint of trade, private debts
paid out of public money, insurance scandals, in
competence in public ofices-all have been han
died in an advertising way. Millions have been
spent is prosecution, but fines collected and
few crooks are in Jail. Roosevelt has been in the
lead in directing the advertising program and
has shown himself the peer in all America in draw
ing attention to the excellent methods of the re-
publican administration in locking the stable after
the horse is stolen. Is it any wonder that James
Durkn offers Teddy more than his presidential
salary to act as an advertising agent for the liquor
establishment? Or is it strange that Taft has en-
ployed him as advance man in securing the pres-
dental chair for that rotund individual p?
Advertising is science, as we'll as an art. A
good advertising man can name his own salary.
The republican party has secured the best talent
to be bought, and the result desired is to perpetu-
ate republican president and congress in Office
If the so-called reform movement were reality
Wall street would not want the administration
tinued for if there is any thing detestable to
the country's financial kings, it is obedience to
law. But, if an administration may be continued
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