Omaha daily bee., 1908-03-29
HOTEL LOYAL BLOCK OPEN
Bright and New from Topic Bottom
in and Out.
EVERY STORE sPICK AND SPAN
From Capitol Avenue and Davenport
street ON sixteenth street Fine
Building Commands Its
View.

Bright and new in every respect, "spick
and span" from top to bottom, shining with
light even into the brightness OF new
almighty dollar. the Hotel Loyal, Sixteenth
street from Capitol avenue TO Davenport,
is a thing of beauty and Joy forever. The
building IL new and many Of the business
firms recently housed in 1t are new. but
what il more fitting, all the fixtures of an
the stores and other business firms are
new. many of them having been made es-
pecially to order.
! Ten places of business, eight stores,
barber shop and saloon, aside from
cafe which will be a part Of the hotel, are
accommodated in the new Hotel Loyal The
fronts of the several business places are
uniform. the lettering on the signs is the
same, and the arrangement of the illumi-
mated signs presents a similarity, making
one OF the best-looklng blocks in the city.
with the strict adherence to uniformity
throughout on the fronts, even to awnings,
there is no clash in color effects and moth
ing to Jar upon the sensibilities of even
the most artistic person
The store-room on the southwest corner,
/ Is occupied by the Gustafson & Hendrick-
son jewelry store, successors to p. e.
Flodman & Co. This store moved from
1914 Capitol avenue. and aside from having
new fixtures has an entire new stock of
goods which is valued at $4,000 Diamonds
are shown in profuslon, a large line of
watches and cut glass in addition TO the
regular jewelry line being carried. s. v.
Gustafson and John Hendrickson are the
! proprietors
Goodyear Rain Coat and Howell Drug.
The Goodyear Raincoat company occupies
the store room at the northwest corner.
the store being branch of the Goodyear
Manufacturing company and the first and
only one of its kind in the city. The store
carries an exclusive line of waterproof
overcoat garments. cravenettes and similar
garments for men and rubberized silk
EVENING, opera and automobile coats for
women. The store opened three weeks ago
and the manager says the opening day
was as big as the opening day of the store
IN Chicago when one was established in
that city a short time ago
The Howell Drug company occupies the
only double store room in the block, being
near the center Of the building. s. E
Howell, is the manager and has been In
business in Omaha since 1889. His first
store was at Park avenue and Leaven.
worth street. later moving to the Masonic
temple directly across the street from this
present location. Aside from the regular
line of drugs and druggists sundries Mr.
Howell has fitted up an attractive ice
cream parlor with an up-to-date soda watei
fountain. A large stock Of cigars Is alsC
carried ,.
One of the new stores In the new blocl
Is the Chahot Shoe company, A. II. Chabot
manager. Mr.. Chabot was on the roaC
for ten years, but decided to try business
for himself and opened his new store will
an entire new stock two months ago. ad
vertising Loyal shoes in the Loyal hotel
On certain days he gives away a small
statue Of the Venus of Milo to every pur
chaser of pair OF Milo shoes. The Chabo
company carries what is known as a gen
eral line of shoes, footwear for men, womei
and children.
Place the Women Like.
Another one OF the new stores In tn
building, and which holds especial attractio