Ottumwa tri-weekly courier. [volume] (Ottumwa, Iowa) 1903-1916, 1908-04-25
IMAGINATION AS A BUSINESS FORCE,

Napoleon said Imagination rules the world
Imagination is of the greatest forces given to life Lit IS
mtess 1t is the generator of action and deeds We plan
today and tonight for tomorrow. We imagine what would
like do what we ought to do and then what do
Out of lot Of air castles practical ideas Out
OF the active imagination pansa OF them to be sure,
not practical but if put into execution from Of them
will come benefit Great lalzatons of the inventors OF today
are the result of imagination of the past
In fein business, imagination has direct connection
with the the part that goes aheadwth the
creative and constructive part OF It, In some people 1t cre
tive that analyze different conditions Of
putting them in direct connection to bring the desired
suits.
Recently gentleman in New York. read paper this
very subject. He said:
Take the simplest relation of thing another
Let tell you the story Of two bootbacks These
boys OF about the found standing afternoon
about four O'Clock opposite sides crowded street. So
far judge there was no preference between the two
sides OF the street The bootbacks standing the curb sone
solicited the passersby to stop and have shine Each boy
had ca which he repeated at regular intervals The
two solicitations entirely different but each composed
Of four words They varied them. Yet of these
boys by the peculiar wording of his solicitation secured twice
as much business the other boy far able to
judge, and watched them long time The cry of the first
boy Shne boots here 1t announced the simple
fact that he prepared shine their cry the
second boy Get Sunday shne It then four
o'clock Saturday afternoon This second boy employed mag
nation He related attraction to another; he joined
ogeher his four simple words told all that the first boy said
and great deal more.
It conveyed the information simply that he was there
to shine Shoes but that tomorrow Sunday; that pres
ent appearances it likely to be pleasant day. he as
boobac realized they would need an extra good shine and
respecting Christian would wish his shoes sned before re-
paired to the sanctuary You may call accident that ths
boy secured twice the business Of the other have seen
too many of such experiences to think Of them accidental
Take another case, narrated BY Heineman the European
publisher He noticed two pedders standing side by side
selling toy dolls One of them had queer fatfaced doll
which he was pushing into the faces Of the passes giving
it the Of weknown refomer His dolls were
selling rapidly while the beside him. who had really
more attractive but unnamed doll doing comparatively lit
tie business Heinemann riedsa novel experiment. Calling
the second pedder to side hesaid:
My TREND, want to MANY
OF these dolls selling now? Hold them up in pairs
two together each hand and cry them The Heavenly
Twins That will sell them.''
The toy vender tried the experiment It at time when
Sarah Grands famous novel at the height its popularity
and the title OF the book every ones tongue Perhaps
you will call it an accident but the Heavenly Twins dolls
were an instantaneous and within hour the vende
OF the woman refomer dolls gave up the fight acknowledged
himself BEATEN and moved five blocks down the street to
luinous competition
Here again is the relating of thing to another grant
you that the relation wholly illogical but the Of mag
aon IN business matches his thought against the instincts
desires and prejudices of men,