Los Angeles herald. [microfilm reel] (Los Angeles [Calif.]) 1900-1911, 1908-03-08

crazy that there Yergmann?" For Yergmann had
bought on Second Avenue after ALL but not on Suz-
berger's new corner, the corner opposite
that would have been disastrous. No! Two blocks
further up the street?
'eWhy, he will die two blocks away from that sta
ton, just as would die in my old store. He will be
back number. He viii be out of 1t. Sure To be
sure!"
So elated was Napoleon that he went that very day
and ordered work started on his new site.
Everything comes my way and Miram's," he as
sured himself He could not foresee that six weeks
later he would be leaning Imply back in his office
chair with ruin staring him in the face. But that is
what happened. The morning papers had it, and had
it Enthusiastically not headned, only stuck away in
a corner as bit of unimportant current news:
CHANGES IN NEW SUBWAY ROUTE"
What changes? None that affected Napoleon Sulz-
berger, until
"what can this be?" he cried out in anguish Well,
1t was there In all its ghastliness The subway sta
tion had been moved two blocks north Second
Avenue
Two blocks north on Second Avenue. Just where
Yergmann of Fourth locating his new
Second Avenue Syndicate Store.
Napoleon tore his hair. "Who has done this here?"
he cried Next day he started to find out The city
hadn't done it. The commissioners hadn't done it.
The contracting company hadn't done it. No one had
done 1t directly. 1t had merely happened
But Sulzberger knew in his soul that Yergmann
had done II.
Miriam tried to make the best OF It, you sell
that corner, then for five prices"
He shook his head. "The subway station is not
there. People will not buy and pay five prices"
"They will pay two prices"
Maybe maybe not. But what of that?" returned
Napoleon do you not understand have contracted
for and am liable for the erection of that there
store? 1t is matter of hundreds of thousands The
mus / Miriam.'
'Tf you had only let we'll enough alone" sighed
Miriam.
Napoleon shook his head and shoulders mol" he
thundered mo! / did right l should take chances
1t is right. tell you, my wife. have weathered
storms. En- little one? But remember this: shall
stick it out and shall win out, If not to-day then
tomorrow. II l fail I shall fail for hundreds OF
thousands But shall go on.
In his dilemma he started in by going boldly to the
commission, to the city authorities. to- various poll
icians and to the contracting engineers. He was
plausible persuasive insistent.
II should like he told them that there should
be a station on that for my store"
They laughed 'Is that ALP" they inquired.
Napoleon never yet had learned modesty in its
truest sense He shrugged his shoulders. mo" he
went on. II should like also underground entrance
from that there station into my store should like
that my sign 'Sulzbergers Big Store. -so-should be
placed where all could see."
SIS that all?'
Sulzberger showed his teeth. NO" he went on.
81 should like for all the guards, when these here
trains begin to rum to call out at that there station
--so--like this: 'Sulzberger's'"
Anything else "
That is enough" sighed Napoleon
But they were adamant. He twisted turned and
tried thousand new experiments. No The sub
way station was going TO be at Yergmanns corner,
and 1t was there to stay Yergmann simply had been
big too influential to be ignored by the officials.
Slowly but surely the subway neared completion!
Slowly but surely Sulzbergers New Store and Yerg-
mann's Second Avenue Syndicate Store neared COM
pleton Both stores had been started late, and both
stores expected to open about one year before the
first trains were to run All these things had taken
months years And these years were making their
impress on Napoleon. He grew thin, nervous bit
wd-eyed But he would not give up.
Anyhow" he told Miriam, 81 carry this here blur
to the limit l know what I'm up against, but the
others don't and they don't know know it, either"
And suddenly the time came when it was but
matter of four months before the old Big Store
should move into the New Big Store two blocks
above.
"A moving SALE" smiled Miriam and Napoleon. 1t
ironed the wrinkles from their cheeks These NOV
ing sales warmed their hearts. moving sale, well
advertised meant money; lots of it.
I'VE shall fill that old store to the chimneys"
nounced Napoleon. Il have Deen buying all over Tor
year. cheap cheap cheap out of season. everything.
Maybe we shall make enough money that sale to
tide us over. Who knows?"
I'VE must advertise this sale--big!" exclaimed
Miriam.
I'VE shall write them out together you and little
one," said Napoleon.
What pleasure they took writing these advertise
ments They knew how, too. Sulzbergers advertise
ments tired you. They always specific.
They told you of special bargain. They never
descended to tame generaities Miriam's announce
ments started like this:
1886 Wooden Night Shirts at 30 Cents
How Did We Get EN-?
Why Have We Got EN-?
Why Do We Sell EN- at 80 Cents7
What Are They?
And SO on. Her advertisements like a
ring circus. They didn't confuse. Before you got
through reading them you knew about Sulzber-
gers than you did about the ball game. And Miriam
and Napoleon spread themselves this new moving
out-sale ad that to outsSulzberger Sulzberger.