The times and democrat. [volume] (Orangeburg, S.C.) 1881-current, 1908-02-25
HINTS FOR BOOMERS.
Municipal Growth Expert Tells
How Towns May Expand.
Believe in Your Town, Urges E. S.
Hatterson-tlake the Commercial
Travellers Comfortable.

Batterson-alake the Commercial
Travellers Comfortable.
What must q small city or town do
when it wants to grow? What makes
city or town grow?
Marshall. Mich. wants to know, aud
it thinks it is finding out. says the De-
troit News-Tribune 1t has started ont
to learn This is IL prosperous town.
but it wants TO prosper more.
The Marshall Business Mems aSsocl-
alton as one feature OF It's activities re-
Gently called into consultation in q
manner of speaking an expert from
Chicago He was Elmer S. Patterson
secretary of the Chicago Municipal
Service league.
The first thing when the town went
into conference with itself and the
municipal growth" expert was BAN
uuet. of course. Business men. NAH
ufacturers and citizens generally we're
! there After the feast W. II. Porter
introduced Mr.. Patterson.
Mr.. Batterson's undertaking was
series of four lectures. At the ban
quet he delivered general talk, stat
ing his programme The first OF the
lectures was given by him the follow
ing evening. Town Publicity" was
the first topic under the general head
of town prosperity How can Mar
shall be put more consplcuously on the
map?" was the specific form of the
question.
81 do not mean by magazine adver.
Using, but in other ways" said Mr.
Patterson. "One Of the first things es-
sential to town publicity is that you be-
lieve in your town. believe that 1t Is
going to advance. You should get to
work to make the town, and you must
absolutely believe in your town. Be
enthusiastic over it. This matter of
publicity is important.
Live to boost Marshall. The great
est factor in the publicity Of your town
is your local press. No matter If 1t
has published something about you
that You do not like Large business
firms use and receive thousands of
clippings each day. ard information
from small towns is deemed valuable.
"You should make your advertising
as interesting as possible. Have it
read so that it will be news. How Is
the commercial club of town going
to benefit from the newspaper? Moth
ing is more read than the Industrial
news of the town. Have continued
activity in your business mems organi-
zation.
Have your committees instructed
to take definite action at definite
time. The newspaper reporter Will see
to the rest of it. The representative
CT the state press in the town does
more to boom the town. or can do it,
than any other person. a Sunday pa
per with column Of reading matter
from town IS a boost for that town
and not disgrace to the city. City pa
pers are glad to get real live news OF
crops. Industries. business changes. etc..
and have some one IL every community
to look after such matters. The BuSi-
ness Mems association should be In
touch with these state press represent
atives. What Is sent to the state press
helps to boom q town q great deal. If
the news IS good matter 1t gets into the
xt, rtn oil Minbipon
papers. and the town io live one.
"Next comes the commercial traveller,
who gives the town publicity. He Is
missionary who goes about the country
and makes reputation Tor your town.
Don't tell the commercial traveller
hard luck story. You have good i'm
preston of your town. Look after his
comforts while lie is with you. or if not
he may take a grumble 70 rival town.
Good hotel accommodation is
mighty factor in advertising town.
Have a hotel that will attract people
to your city over Sunday. know OF
one town CT 1900 population which
has magnificent hotel. The owner
Is losing $4,000 a ycac and upward.
He owns quite number OF industries
In the town, and the hcte attracts the
people to the town, so In the long run
he IS nothing out.
"W'hat about the traveller who passes
through your town? Let the railroad
station surroundings be attractive. so
it will give him good impression.
II is comparatively easy to accomplish
things in the line OF depot improve
ments Some women in some instances
look after the fixing up Of the station
grounds. Let some one be responsible
to look after this. Dc not make the
depot surroundings the back yard OF
your town.
what are you going to do with the
visitors that come to oyur town! IS an
other factor in town publicity. Don't
advertise your town by your beautiful
cemetery. Neither advertise your town
by your hospitals, Jail nor even court
house. Don't neglect to- show your Wis
itors what you have. but dol't show
them the parks, jaiis, cemeteries. etc.
Interest your visitor III the industries
Of the place They may be old to you.
but they are not to the visitor.
"Conventions are also q good thing
to advertise the town. although little
expensive For this purpose q town
should have an auditorium large
enough to seat more than may he re-
ouired. Street carnivals give public
ity. but don't look to get your money
2 1.1ai I.al frlnl