Evening journal., 1908-05-01

OF the foreign article.
Trade Organizations.
X. j. Maclean, president of tho. Emard
OF Trade, brought the greetings of thar
organization TO the Mercantile Assoc
iation. Then he spoke on the subject,
Trade Organizations" as follows:
"A board Of trade Is an institution
composed Of public-spirited, enterprIs-
ing and optimistic men. the object Of
the board being TO advance in a systc-
matte and business-lilxo manner she
commercial. mercantile and manufac-
turing interests of the community.
Speaking Of our own Board of Trade
In which all of you gentlemen are in
terested. it has contributed time. effort
and money for the success of public
enterprises. 1t has made the city known
In communities that might never have
heard Of Wilmington except in a casual
way; through out delegates to the Ma
tional Board OF Trade, the fame OF
Wilmington has gone abroad through
out the land as a progressive and up-
to-date city, whose business men are
the equal. to say the least, of the best
business representatives Of other cities.
through our magnificent membership
OF 200. we have given It out to the
world that Wilmingtonians believe in
Wilmington and this to outsiders IS
the highest recommendation the CITY
can receive.
Your trade organization is the ac-
knowledged leader in improved water
Wavs along the Atlantic coast; IL
stands for larger appropriation for
public school purposes: It stands for
civic Improvement and a city beautiful:
for legislation that is just to all
classes; for honesty in municipal af-
fairs and for everything that viii ad-
vance the interests of the entire city Of
Wilmington.
speaking generally Of trade organi-
cations. let me call your attention to
the fact that such organizations mus.
be well Informed in regard to all mat
ters pertaining to the cities they rep
resent. Take the case of men who
come to a city to ascertain its advant-
ages in regard to their locating an in
dustrial enterprise. There Is a great
deal OF information they want and this
is supplied by the trade organization.
'Such information will include avail
able manufacturing sites. railroad
facilities, taxes. insurance and freight
rates.
Manufacturers are large consumers
of materials and before locating, in
case they are to build. they should
know the cost of material entering into
the construction of their plant, deliver
ed at the proposed site. and they should
also know the cost Of the material de-
livered. that is to enter into the manu-
facture Of their product.
Trade organizations are devoting n
great deal Of attention to the beautifi-
cation Of their cities. The attractive
ness and delightfulness OF a community
have a distinct material value and
trade organizations are furthering the
business and manufacturing interests
OF their cities when they are making
a city beautiful We beautify our
own individual homes. why not
beautify the community home?
Advertising a City.
"Cities are just as much in competi-
ton with one another as are business
firms. Every citizen is interested in
his city being well-known and having
a good reputation. Cities are adver-
tised through their trade organizations
but It is not fair that the members OF
these organizations should pay the en-
tire amount Of the advertising appro-
priation. A City Council should ap-
propriate annually for the use of its
trade organization a certain amount OF
money for advertising purposes.
zone of the best ways to advertise a
CITY is for every man, woman and child
living therein to talk favorably of it.
When you are visiting in other COM
munities. talk Wilmington; when some
one is visiting you from another COM
munitv. talk Wilmington; all the time,
talk Wilmington.
when some of our people formerly
bought elsewhere what could be pur-
chased here. thev did so thoughtlessly;
they did not stop to .hinS that the
money which they earned in Whining
ton which was brought here by the
city's industries and which they have
spent in other cities was gone from
Wilmington forever ana that they
themselves have no opportunity Of get
ting it again, whereas If they had
spent it in Wilmington, it might, even
in the course of a short time. return
to them.
'Wilmingtonians have now greater
civic business spirit than at any time
in the past. To illustrate this, only
a short time ago a foreign delivery
wagon backed up to the door of per-
son in Wilmington and his neighbors
began to say. ono to another, Il wonder
why he does not go elsewhere to earn
fha money he sDends2"
The Press Offers Help.
Gilbert s. Jones, manager Of THE
EVENING JOURNAL. spoke on ''The
Press saying in part:
"Your committee has asked me to
bring you a message from "the press
and its delivery will not detain you
long. The same pride that we feel
in the achievements of the press swells
within us at the mention of the re-
cord of progress made by the glazed
kid industry of our city. The public
press of Wilmington bears the same
close relationship to this industry that
il does to all industrial and professional
life here. 1t stands for progress in
every line of legitimate business ac-
tivity, and has always demonstrated
its willingness to assist in all efforts
for the betterment of Wilmington
Its merchants, it's manufacturers, its
people. That there is a power in the
press has been recognized since the day
that Edmund Burke in the English
Parliament, pleading for its freedom
said: "The church is one estate, the
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