The Montgomery advertiser., 1908-11-06

business men nave p1to .syns for their stock of 1909 call E Th.,..as DC given away between now frov,, tha pfst of January. Advertising srv r.or,t,. come to almost every ofice roynsrv ~, Ihold. are accepted as mat Borackf ,trse. are used every day dur ba - ~,-S year for reference. and are y.p, own away. The advertiser gets re- v suits. or thS t1S.000.00O would not be spent but it is to be doubted if the average man thinks anything about the great business represented by the in- dustry.
 One calendar making firm has 16o travelling men who are on the road all the time. The stock of calendars for 1909 has been printed and most of 1t distributed. The calendar makers have q forgotten about 1909. and they are out secsfo. hustling for business for the sea care of 1910.
 during tn ars of the kinds which are dis The am gratis range in cost from one is estimatf to sixty cents each. There bill will few sixty-cent ones, and there the Court halfscent ones. Many of the during u lendars which are given away
 parent prodigaiity cost as much
 Ity cents each. -s
 neurance companies are the Fromin stSindiyidual purchasers of call
 One life insurance company Euiaul y apprepriates &36.000 to buy IaIish. rk Add to that the cost of dis infiuentEI h ana tba totaI tvill reach 2K0 . ses.ousis he makers of famous soda MT nr. z, n drink have spsnt $so.oo0 for yits ot,i i90e stock. of calendars. Shoe ;r~ Sro, gcturers also spent a great deal have notpy ~ -... 0@n1 e was' sno saIAous 2 djtion t beautiful and attractive de- . conspic'i industriesiot nearly ali or the eiBnteen Founding dollar calendar bill Is paid by erations sat concerns who spend tens of mess pu 3ds at a clip. There isn't a town wide re country big enough to have
 lights and waterworks that - half dozen concerns whose .u.uuuzuzuu CTS think 1t wise to remember
 patrons with a holiday gift in
 rIn of a calendar. Banks are N iaviest buyers of calendars in - holesale world. Almost every
 outside of the very large cities
 at an annual calendar, and most
 m seem to think 1t wise to pay
 1 price and get one of high
 Is a constantly increasing
 non-advertising calendars di-
 to offices and homes, but the
 majority of people depend on
 advertiser to furnish them. The
 pad calendars find an increasing
 or offices, and the holiday gift
 ars are becoming more and more 1T. In the case of the latter, how beauty and not utility is the chief
 The Browning and Tennyson Jars, the Charles Dana Gibson and ,rd Chandler Christy calendars, others of their kind are so de- that they may be treasured for artistic value long after the ex- ion of the calendar year for which are issued.
 he free distribution of calendars largely displaced the free adver- ng almanac which was feature of holiday season a generation ago, d which still maintains it's sway in .e more rural sections of the country. ,le free almanac, in it's turn had dis aced the old fashioned priced alma c which had to be purchased every liar for the guidance of q well reRu. III ed family.
 The fact that everybody can have calendar for the asking, and there never any question of dates, is so Wk7erally aecepted that 1t is 1nterests IIIM Lo go back to the days when such Things were not dreamed of. The old Isst circular almanac printed in English (which is contained in the enormous cal Hndar Election of the Library of, onge s at Washington. Is Richard -aftoASs Perpetual Calandar. printed ulksLonde% in 1911, the fourth year of MT Grafton evidently sought to sup. WT long-felt want. and he issued this tie volume with it's tables of time Nltch would enable anybody to cal- late the date in any year. One of 3 tables is entitled "a sure method finding the day of Easter forever" idently the Sure method' was not .plained to the satisfaction of every sader of Mr. Grafton's calendar, for In the hy-leaf. written in the quaint handwriting of the days of KinE Charles Is the following:
 Memorandum: That a mutual ob. n was made upon ye i've days t oh betwixt Mir. Rowland Platter
 v self That If Easter day fail VI ipon the 22 day of March in ye
 6S he should pay to me ye sum
 pounds of lawful money of
 to be paid to me upon ye day
 'ster, being Easter Monday ye
 of March. 1868. But . if 1t
 ,t fall upon ye said 22 day of
 6S then I am to pay to him
 of five pounds upon ye day
 before Mentioned: Attest:
 pc"
 $40 years ago that the two
 worthies backed their vary.
 ,rnents as to the coming of