The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1908-08-21
FLORIDA LIFE
GROWING FAST
achievements Of Home Company
Attracting Attention.
FOUR MILLIONS or BUSINESS
SEMI-ANNUAL STATEMENT OF
COMPANY SHOWS STRENGTH

Phenomenal Progress Of Company Due
70 Its Excellent Policies and Con-
sentative Management - Company
Merits Loyal Support Of Home Folks
The phenomenal progress of the
Florida Life Insurance Company and
the large volume Of business being
done by that institution is attracting
widespread attention throughout the
south, and on every hand there can
be heard words of praise for this home
company.
The Florida Life has entered upon
its third year with the very brightest
prospects, and its achievements dur
ing that period under the able man
sgement Of NJ. d. Johnson, president,
assisted by an efficient corps of off,
GERS, and a strong and inlGential
board Of directors, is a matter Of IA
vorable comment. The company has
the confidence and moral support of
the people of the south, and this has
been obtained through its excellent
management, its Incompatible policy
contracts and its methods Of fair
dealing. Proof Of this is manifested
in the large volume of business
done, over 100000 of insurance
having been written to date.
The company is particularly identi-
fed with Jacksonville on account of
its home Office being located in this
city, but its name is rapidly becom-
ing well known in other sections be-
sides Jacksonville and the state of
Florida. Only recently entrance was
made into the state of South Carolina,
after the company was thoroughly in
vestigated, approved and granted a
license by the insurance commission
er of that state. A strong agency force
has been organized in the Palmetto
State" and the company il winning
its way against its strong competitors
for business there. Preliminary pre-
parations have already been made for
the company TO enter several other
states in the near future.
Strong Financial Showing
A semi-annual statement as of June
Both has just been rendered, showing
the Folrida Life to be in a most -four.
fishing condition in every respect. II
has assets, including stocks, bonds
and first mortgages, amounting to
$1S7 600; also a surplus to policy
holders, amounting to $4,000. A
strong feature of this statement is to
the effect that the company has $3.50
assets for every dollar of liability to
policy holders. This showing is, in
deed, creditable, and is not only q
high compliment to the Florida Life
Insurance Company, but it mean:
much for Florida, for Jacksonville and
the south.
M. d. johnson, the company's pres
ident, has long been identified with
the successful captains of industry o.
this section, and his name is synon
ymous with that which means pro
gress and prosperity in connection
with all his undertakings. In 1899 h,
organized the Peninsular Industrial
Insurance Company in the face o
dire opposition. His principal asse
then was a thorough knowledge of tn,
insurance business, coupled with in
dOmitable courage, perseverance ant
a determination to succeed. Thi
company, Of which he is now presi
dent, has a premium income of owe
100000 a year, and is considered on
OF the strongest industrial INSURANCE
companies in the entire south.
Successful Business Men
The officers of the Florida Life ar
all men who have made a success il
their commercial undertakings an
who stand for the progress, prosper
ity and development of the south. 1t
board Of directors are men of grea
strength and who are identified wit
some of the south's largest and mos
successful business and financial il
stitutions. The slogan of the Florid
Life, to keep the money at home, ha
struck a popular chord and has avail
ened the public to the Importance q
cooperating with home industries an
thereby receiving the benefits.
Every Citizen Interested
Every citizen of Jacksonville shout
be directly interested in the success
Of a home enterprise, and every cit
zen of Florida should demonstrat
his interest in the Florida Life In
surance Company by becoming eithe
q policy holder, a stakeholder, or botl
The scattering Of the issue Of stoc
over a large number Of states make
hundreds OF men interested in the cor
-.