The Republican journal. [volume] (Belfast, Me.) 1829-current, 1908-02-27
PICTURE POSIALS.

Portland THE Home of the Souvenir Post
Card. The Center of a Large Business.
Ina recent issue the Portland Sunday
Times modestly remarks: Portland, the
home of the souvenir postcards, is by
means of those same postcards the best
advertised city in the United States OF
America There is no resort city in the
country which offers such llmltlesS pos
sibilities for attractive views and there
is no city of double its size that has
furnished subjects for so many view
cards.
Portland has the honor of having put
the first souvenir view card on the mar
ket. Not long since New York publish
er claimed the honor but he did not set
his dates far enough into the past and
at the time he claimed to have started
the business, Leighton Il Frey had been
some time in the business. The Leigh
ton of this pioneer firm is the present
mayor of the city and the father OF Mr..
Leighton of the Hugh q. Leighton 20.
of Portland, which is today the largest
postcard concern in the country. The
Mr. Frey of that early concern IS the
present company's superintendent IN
NeTUldIlS anu HUNS dlCCI uilO UiS SoioA
mental end of the business. The Hugh
C. Leighton Co. does business in ex
cess of the combined business of any
other two concerns in the country and
is known the world over.
cpptr DISTRIBUTING CENTER.
I'm addition to special sets made to
order the Portland company carries IN
IT'S Plum street stoleioonn' r,e" on odi - @
OF over I2oo9 9llelela. ouu ood " Nv faII
stock III mana Is iieVol a,iH"eu ~ 40 tha
oelo" ven ~ a4oair LII r,n nm to
plose ~ ,,riiiio, TIE cards weigh ten
,,onnds ia fine thousand. which means
fhat fine total stock weighs 10000 lbs
At fine established retail price of two
for-fv- this stock is worth S7500 00
and if thp entire stock was mailed card
nv card Uncle Samuel would receive
s3O0 600 for one-cent stamps. How long
Il would take one person to address,
stamp and mail that many cards is a
problem that the mathematically IN
tlinpd NAV figure out at their leisure,
INIT if does not need a pencil and paper
IN show that if would be task of some
,1aonitude
JLa 7 pioilton Company makes view
aaris fora TERRITORY which reaches from
Ialifax i'm tLe east to Denver in the
.vast from Jamaica in the south to the
canadian Rockies in the far northwest.
IFS nIotocraplers are ever on the 90.
They are GIVEN carte blanche when they
enter new field and they make pic
1urps Of everything which appeals to
tAem. In addition 10 tlla they ouy up
eYelythin? '4e 'oG"i p,l n ~ niltil
nave tdhih9 my pi|SC'' ,r snn'e wal
Yhe we" "lo ~, le't''; W. osr+,in ey.
concern lIe Iii"' NJ 10 ~
SeiI c"l'ieie'''
THE FIRST CARD ON THE MAkhEl'
The first card was put out by Leigh
ton < Frey in 1856, following a success
fnl venture in those old lithograph
albums hich opened like an accordion,
which in turn were succeeded by the
half tone albums. This card was "A com
bination card, showing White Mountain
scenes. 1t was done in black and white
litbograph and was printed in Germany.
1t had place for stamp and under
the postal laws, of that day required u
twotcent stamp when mailed.
The one-cent rate helped to popularize
the postcard, but it was not TIL the gov
eminent yielded to an increasing de-
mand and permitted one-half the ad-
dress side to be used for writing that 1t
became the rage it is today. The first
cards had to leave margin for writing
on the picture side, but the double adj
dress concession did away with this and
now the lithooIaph completely fills the
card.
,,ux-,r,t,r1N cER,1aNy
-, -, aa,.l, .hioh
IfacI lcaiil an 'lle VIZ o"iu;' ~
are SoId III tlilS COUNT "te ~ i';oeu ~ ~
Germany uei lId'ly 10 " p n"t5on ~ W.
printers ana il(i!os "pieia' t tiio
large ti''gIai li%il.o ;,uo,i ~ NY is
OIock-maklhR IS zone ny pieee ;,'. , Al
the nome ana ti!t N'i1le Ia, ialniiy n ms, a
hanu III lhe ofeI"tloh' ~ 'lllo way ooyo
become expert at an cary aye, aiia Ing
WORK Is zone AZ price " 'Iici' co"" NOV llo1
he appr"acnea III Iillo county. ne
German llthrsFapliel WIZ - St;ltiis
the tquIFdltil o. ~ "eeh' Mliieii 10
!lgh wage iot l''al county, ia ,Il ~
sklli MltA me hi"h w VINO Wpulu NC se.-
TING from 80 10 9oV III Vn's eouii'iy:
over mere 'he oluIh@'y plili1el 0oiiilo'
do the Work required III lhahihg d pc.
SuIe postcard. over Vhele' tle average
printer can.
] ne cards are prihleu on mug sheets'
when carry from 81 10 20 caius taei,,
ana the range OF suoJects On sl'iSie e
sheet may run from Tue Iiopl1s W the
Srozen north. lhey are worked Ilfous1
this way so that all the Dlue required