The Montgomery advertiser., 1908-10-01
MODERN BUSINESS INGENUITY.
By Frederic J. Haskin.


tion Association to consider ways and means of cutting down this big annual smoke bill.
 There are thousands of small busi- nesses in the United States that double their capital every year. If a man would start out with one cent today and double his money every year. he would be worth over five million dol- lars In thirty years. It would take him eighteen years to get his first $1.300 to- gether. but after that it would be a going forward by leaps and bounds. By the time his business was twenty five years old he would have 3167.00o. At thirty years 1t would amount to $5.36s.- 900.
 Thousands of advertisers are doub- ing their money every year. If they would only double their advertising as rapidly as they double their business they might keep this pace up for any number of years Experience shows that newspaper advertising is the best form of advertising. The biggest users Of advertising space are fnvari- aoiy the most prosperous business men, so long as they have something of merit behind their advertising. All sorts Of new advertising schemes will pc Tn evidence this fall and many old ones VIII be given a new turn.
 ohe nrm has taken to sending out one sioe Of pair of suspenders to possible buyers among the male popu- lace. It offers to give the other side IT the recipient will call at the store ana pay nickel for having the two sewed together. or 1t will pay ten cents for the return of the part sent out if the recipient does not care for the sus- penders at the outlay Of the nickel. Akin to this Is the sending out of one side of pair of scissors with a similar offer to women. Another firm last year sent out & lot of letters, in each of which Nas enclosed a new five-cent piece. The letter opened with the re- Quest that the recipient sell the writer five cents worth of his time. Of course fire or a circus parade could not draw attention away from that letter until It was read. and 1t brought such good results that the same advertise ment will be sent out again this year.
 An eastern store has adopted the idea of giving all new paper money in making change for its customers, and the women of that city have learned to know 1t as the Clean Money Store" It is surprising how much trade the love of clean money has drawn for that store. A Philadelphia bank and a Washington bank have adopted the same idea with their women patrons. both as to paper money and specie. These banks are getting a monopoly on the business of women depositors.
 A Pittsburgh housefurnisher patron izes clipping bureau to keep track of engaged couples and marriages throughout his territory. He Is alwsys the first on the spot with reasons why they should furnish their apartments with his goods. An eastern grocer puts in a free telephone for every patron whose purchase amount to twenty five dollars a month. and pays a proportionate share of the cost of telephone when the monthly bill is less than twenty-five dollars. The result Is a land office business.
 Not long ago there was a tiny bit of a boy riding an a suburban car between Yonkers and Mt. Vernon. New York. He was a little boy with such a big tag tied around his neck that he got a great deal of attention from the pas sengers. One benevolent looking old gentleman was heard to mutter some thing about the outrage of sending babies around tagged like cattle. He then looked at the tag. and was seen to settle back into his seat with rath- CT embarrassed air. Of course every body else wanted to sae what was on that tag. When they looked they read: Don't worry about me. I am going to Blanks Shoe Store. They sell the best shoes in town for the money"
 Copyright. 1908. by Frederic J. Has, kin.)
 Tomorrow-The Coming of the Comet.