Los Angeles herald., 1908-09-23
JACK RABBIT I'm
NEXT HILL CLIMB
EDGAR APPERS0N COMING FOR
PASADENA EVENT
GEORGE H. STROUD Is NOW IN
Los ANGELES
Apperson Company Sales Manager
Says Automobile Trade Conditions
Are cood-White Banquet to
Celebrate Victory
By FREDERIC pARsr

Edgar Apperson will be in Los An
geies with an Apperson Jack Rabbit to
contest in the next Pasadena-Altadena
hill climb. This entry in the annual
race up the hill vas assured by George
III. Stroud. the genial sales manager of
the Apperson company, who is now in
Los Angeles. Mr.. Apperson prizes very
highly the punch bowl and cup won in
Southern California, and hopes to con-
test successfully for three years or
until these California trophies become
his property.
Mr.. Stroud is making a roundup Of
the middle western and coast states
and is closing up contracts for the
coming season. He has made the trip
from coast to coast, and being the head
of the companys sales department has
had excellent opportunity for studying
trade conditions In the different Sec
tions of the country.
when we We're confronted by the
financial stringency which has be-
come ancient history" said Mr. Stroud,
II firmly expected that it would be
necessary for us to curtail our output;
but instead we made and sold 80 per
cent more cars in 1908 than in any of
the previous fourteen years of our
existence"
did you say fourteen years?"
asked.
81 certainly did," was the reply. 1.-THE
Apperson company is now starting on
its sixteenth year of automobile MAX
ing, and If we have not learned about
all there is to be learned about the
industry then we never will know any,
thing. You hear lots of stories about
the oldest automobile factory and the
men who made the first automobile,
but when we get right down to plain
A Ia In
1893, is about the first of the bunch.
I'VE have been making deliveries of
1909 cars for six weeks, and business
conditions are really good. The out
look Is excellent for the high grade,
medium priced car
THE Apperson line this year will be
most complete. We will have 80
horsepower touring car and roadster
which will sell for $2450. This is high
grade car. listed at a price which
should cause big demand In the
four-cylinder division we have also
a 35-40 at $4,000, 40-45 at $4,000, a 50-55
at $4700 and the Jack Rabbit at $4,000.
We will put out two six-cylinder cars,
one lof 40 horsepower at $3500 and a
50-55 at $5500'
What is the position of the Apper-
son company in the present A. A. A.
and A. c. A. WARP" Mr. Stroud was
asked.
I'VE are not taking Sides" was the
reply. 1--WE regret fight of this kind,
as any driver who drives in an event
and is debarred by the side which
finally wins out will be in bad posi-
tion. That is one of the reasons why
the Apperson company will not be
in the Vanderbilt and
Grand Prix races this year. This will
probably occasion some surprise, as
the Apperson has been prominent in
most of the big races this year. But
we have other reasons for keeping out.
The two races in which we contested,
Savannah and the Briarcliff. cost $11,-
900 each, and more races mean more
expenses. Every cent spent in events
of this kind must be applied to the
cost of the car, and in the end the
buyer pays the bills. The buyer can
afford to pay for a couple of races as
the experience gained in these events
makes the cars so much better, but
more than two big races should not be
held.
II believe in one governing body
which shall sanction but not promote
races. There should be but two inter-
road races year. One should
be in the east and another in the MIDI
die west. The coast should also have
one of the big events once in while"
Arrangements are being made for
banquet to celebrate the White victory
in the Baldy race. The winning car
will have the place of honor, and gath
cred about it will be Captain II. D.
Ryus, who drove the winner, f. c..
Fenner, who furnished the car and
made the wager and other friends of