The Montgomery advertiser., 1908-08-10

 en them into conversion. All that is no good. You must appeal to the intel feet, not the heart. You said yourself that emotional religion never lasted"
 T do things in my own way" re- piled Father Francis sternly. "in the way in which can do them best. I leave the business. the practical side of the campaign, in your hands. That is why came to you in the first place." s
 MT. Lampirthy did not reply. but. opening the folio book which the secretary had brought to him. he ran his fingers down column of dates, and paused at one only three weeks distant
 Let us come to business" he said. after a pause. "The Paper Combine is now an accomplished fact. Paper has never been SC cheap as 1t is today"
 50 cheap" repeated Father Francis mechanically, as if he did not under stand what MT. Lampirthy was talking about. "Yes, but your scheme-for the great cause? If paper is cheap
 MT. Lampirthy smiled. He did not trouble to explain.
 That is what want to talk to you about, Father Francis. The time is ripe for a great movement. But we must go slowly to work. We have in fact a very difficult and delicate job before us We cannot stand over these fellows with a revolver and force our views upon them"
 Why not2n asked Father Francis fiercely. You are the master. You explained it all to me. They must do what you wish. You have been given sword. Strike with 1t and slay this cursed serpent that is crushing out all the life-blo of the nation in its coils"
 q am glad that you are not manag- ing the business" said Mir. Lampirthy laconicaIly. ''or we should be the laugh ing-stock of England. We'll, what is your program? I suppose you have definite views which you want to force upon the Press-something reasonable, something which will not make the papers ridiculous. You must remem- ber that. A newspaper is not the place for a sermon We shall defeat our own ends by doing anything of that sort. anything that will excite ridicule. What do you wish me to re- quest the editors and proprietors to do?"
 Tn the first place." said Father Francis, there must be no betting news. and no Stock Exchange quota tions."
 'H'm-yes We'll what theng
 "All news must be true; there must be no scare headlines; no fabrication of news
 ''Yes?"
 Then such matters as police court news, divorce cases. murders. and all things of that sort must be treated diff ferently At present they are not given as mere items of news, but are recog- nized as pleasing subjects for perusal The details are dwelt upon and en- larged. The more terrible the mur- subject. These are items of news that ought to be merely touched upon in brief paragraphs There should be no flaring headlines. It speaks very lit- tie for men and women that they should be induced to buy a paper by the words. 'Gastly Tragedy in Clerken- well" or Shocking Disclosures in a West-End Scandal"
 You speak sensibly." said Mir. Lam pirthy grimly.
 "on the other hand" continued Father Francis, "all acts of heroism, all stories of self-sacrifice, of suffer ing nobly borne. of devotion to a father, or a mother. or a wife or a child. or religion, or ones country, or anything that claims respect, should be dwelt on and made the most of. At present the man who gives his life for another is accorded a small paragraph in an obscure corner. while the name of the murderer Is blazoned forth on every placard. It is not fiatterfnR to the public to suppose that they would rather read about a murderer than