davidaulloa/AmericanStories huggingface dataset:
The Tupelo journal., 1908-05-22
WAYS TO ADVERTISE
REACHING TIE PEOPLE WITH
TRUTH FORclBLY EXPRESSED.
UTILITY OF HOME NEWSPAPERS
They Bring the Best Results to the
Merchant When Rightly Used
Sole Merit In Circulars
and Letters.

There is advertising, and there Is
advertising. One kind is the almost
money-wasted kind, and the other of
the class that counts. The merchant
who has always placed little faith in
advertising is the one who has never
tried it in the right way. He Is the
one who places a little card in the
paper. merely stating that he is a
dealer in such and such goods. He
is the n who is always grumbling
about business, about the ways of
ether merchants, and the trade that
goes away from the town.
1t is all in how the advertisement
is built, both In wording and typo
graphically, and what kind of circu-
lating medium it is placed in. When
advertising, it is essential hat the ad-
vertiser say something, and Jay that
something right to the point. 1t is
a pretty good idea to give prices,
Prices always appeal to the purchas-
ing public. 1t matters not whether
they are a little lower or a little
higher than somebody else's prices,
to give prices and preach cheapness,
quality and bargains, will attract at
tention. There never was any money
made by the small merchant in the
rural city or town that won out by ly-
ing. Lies may do for the mail-order
houses, the department store and the
cheap-John in the big city, but never
do well for the merchant in the small
town.
The merchant who builds up a repu.
tation for honest goods, a square deal
and prices that are right, will win.
He gets the people to think that he
Is ION the square," that he is selling
goods at honest profits, and keeps his
advertisement ever before them and
finds that it pays. The merchant who
wins must be up-to-date. He must
know about e goods, understand
the latest ideas in his particular line,
and be quick to put all good ideas into
practice.
Circulars are only good as flyers"
They are not supposed to take the
place of regular newspaper advertis-
ing. They are short-lived, and good
only for the advertising of a kind that
can be classed as "transitory." Watch
the successful merchant, and you will
find that he rarely uses circulars, I'M
less for placing in packages of goods.
This Is a thing that should not be
overlooked. 1t is a good idea to have
a lot of circulars advertising new
goods, specialties, ETC., and place n
in every package. This is a good way
to make announcement of the arrival,
or the expected arrival, Of new stocks.
But circular advertising should be only
supplementary to the regular newspa-
per advertising. d. NJ. CARR.
The Tupelo journal., 1908-05-22
.aFollette's Wife a Real Help to Him

MIR. LaFollette's great gift was
that Of oratory. He tried for all the
prizes in sight, and had the air of a
man who thought he could win. Miss
Case had some oratorical talents of
her own, and began to cultivate them
early and late. She won in the end,
for the special prize for oratory at
graduation came to her and not to the
man who later became her husband"
1t was not long, however, before the
would-be winner of the prize won the
winner, ard they were married short
ly after their graduation from the uni
versity in 1879.
Mrs. LaFollette is very domestic,
and the social life at Washington has
little or no attraction for her. She
spends much of her time in works of
charity and education.
When her husband was elected to
congress Mrs. LaFollette spent her
first winter in Washington taking a
course in the law school of the George
Washington university. Should it
eve happen to be the part of this Wis
consin woman's duty to aid her hus-
band in his campaign for the presi-
dency, it Is said he will have at his
command assistance he will in no wise
neglect.
The Tupelo journal., 1908-05-22
OFFERING OF BONUSES.
Not All Enterprises Asking Assistance
Prove to Be Good Things.

Many towns that are anxious to Sc
cure manufacturing enterprises that
Will afford employment for the peo-
pie receive propositions from different
concerns DESTROYS to locate somewhere
where the people will loosen the
strings on their purses and put I'D a
bonus. The bonus proposition Is all
right sometimes, but in the majority
OF cases it means just so much money
lost. There are hundreds of towns
in the country that have tried the
bonus deals, and with regret to the
e who supplied the cash. 1t may
be all right to subscribe for stock in
a meritorious concern that is strug-
CLING for capital to carry on it's ope
ations. In fact it is always a good
idea to have the stock of any manu-
featuring enterprise owned by the
people of the town where the concern
is located. But too often the bonus
hunter is simply a bonus hunter and
his enterprise is not likely to amount
to much.
The Tupelo journal., 1908-05-22
COFFEES.
Aduiterated Goods Sen Out by Con.
Germs Who Do Mail Order Business.

Farmers who have had their curiosity
ty aroused over the pure food matter
might profit by doing a little thinking.
Some of the big mail order houses are
the greatest distributors of adulterated
goods. In fact, the claim is made that
the greatest amount of adulterated cof-
fees and the like are sold through
agents and the mail order concerns.
Lately the state chemist of a western
state has been devoting attention to
the goods put out by mail-order con-
Germs. He secured samples of coffee
and had them examined by one of the
leading chemists. 1t was found that
one of the chief blends which was
sold for IS cents a pound was COM
posed of SIS per cent. broken coffee,
IA per cent. chicory and 81 per cent.
roasted oats. Oats are worth about
40 cents a bushel. 1t requires not
much figuring to show how much the
customers of this blend of coffee are
paying for their oats" There are
dozens of concerns in the country who
do a large business through women
agents who work for premiums, and
who give cheap premiums with the
goods sold. There is barely a single
n of these concerns who handles pure
goods. There are efforts being made
now to have the postal authorities for
bid these ncern the use of the
United States mails.
The Tupelo journal., 1908-05-22
4 Round the Capital B
III Information and Gossip Picked Up Here -
II and There in Washington. -
Attorney General Is a Stay-at-Home

Mrs. Bonaparte has been a sufferer
from a peculiar digestive trouble for
many years, and she frequently has
been ordered to the German spas for
treatment. Mr.. Bonaparte has urged
her to go, but has refused to be per.
suaded into accompanying her. AS
she is a devoted wife of the old-fash-
Toned type who would not appreciate
a s~ojourn in Europe without her hus-
band, Mrs. Bonaparte has been com
PEELED to get what aid she could at
American springs.
All the world knows how keenly
disappointed the indorhitable Eliza
beth Patterson was when her only SCI
decided to marry an American, Miss
Williams Of Baltimore, when she had
Bonaparte for his consort. Rumor has
it that Miss Williams, afterward moth
er of the present Encouragement of
the United States, had reason to know
of her august mother-in-law's senti-
ments regarding her. Charles Bona
parte emphasizes the fact that he at
least of the American branch of tde
great Co~rsican's family is proud of
being the only American, and he is so
deep-dyed in his love of his native
country that he will not leave her
soil oupn for n hriof vjCjt
The Tupelo journal., 1908-05-22
ADDING LIFE TO THE TOWN.
Summer Festivities Can Be MAIDS
Helpful as Well as Entertaining.

The village store Is a department
store on a small scale. BY it the
wants Of the community are supplied.
Sometimes, perhaps, there is not trade
enough for a store to confine itself to
only n line. While the farmers
wife and daughters are looking about
with a view of buying their dresses,
his sons and perhaps himself like to
look at the clothing, the hats and all
kinds of wear for men. The up-to-date
storekeeper should see that the wants
OF all are attended to. He shouldn't
give a prospective customer the OPP
p~ortunity to go elsewhere. He should
find GU what the customer wants, and
If it is not in stock, give him to un-
derstand that it can be gotten for
him. e.
Every town of any size has some
festivities during the summer season.
III 1t is not customary to have such
events In the place, the merchants
should get busy, and II nothing else,
get up a horse race, a display of some
kind, and it will be found that the
people Will appreciate 1t.
One live business man in a town
can do a lot single handed if he sets
out in the right way. There is no law
to prevent the starting of a contest
among the farmers. Get up a list Of
prizes for the mes bringing in any
and all kinds of products. Make the
contest n that will attract atten-
ton. Let the clothier give a suit Of
clothes, the jeweler a watch, some
thing useful. it matters not much what
it may be, for the biggest watermelon,
the greatest apple or any other thing
grown by the farmer. Have unpreju-
diced judges. Have the deal a fair
one. 1t will bring people to the place
and this is what pleases the townspeo-
pie as we'll as the residents of the
country.
The Tupelo journal., 1908-05-22
WHEN LAMB is THE JOINT.
Forequarter Should Always Be Given
the Preference.

The forequarter Of lamb is much
sweeter than the hindquarter. For a
number of persons the whole quarter
should be purchased, which will give
nine chops. The marketman will re-.
move the shoulder bone. which should
be cracked and sent home with the
meat to be used for broths with the
scraps left from serving.
Wipe off the meat with a damp
cloth, place in pan, inside of meat
downward. dust with pepper, add me
half pint Of water, and place in a
quick oven until crusted over, then
dust with salt and haste every ten
minutes with the drippings.
Reduce the heat after it is nicely
Drowned, and continue to cook until a
knife run into the shoulder will not
show traces of red juice. For a din.
ner when the tastes of the guests are
not known, it is better to have the
lamb well done rather than rare. This
meat must be watched that the chops
do not scorch before the shoulder Is
done.
Remove meat to a hot platter and
place where it will keep hot. Run off
the fat and dust the bottom of the
pan with flour; set over the fire to
brown d~elicately; then pour in one
pint OF the strained soup stock and
stir until creamy, adding more flour
rubbed smooth with butter if needed;
then add salt and pepper If needed,
and n tablespoonful finely chopped
parsley.
The Tupelo journal., 1908-05-22
Senator's Neck Broken 35 Years Ago

tered the senate. Neuralgia had taken
a firm hold of him and his eyesight
had grown so bad as to approximate
blindness. He was advised to try
osteopathy. He went to New York,
accompanied by his son. Almost the
doctors first remark was:
why, senator, you have had your
neck broken. l would say you were
thrown from a horse and sustained
the broken neck"
THAT is just exactly what did hap
pen," replied Senator Money, recall
ing the injury at Franklin.
Il can cure your neck" said the
physician; 'it will require but a mo-
ment's time"
The osteopath laid the senator on
a table, took hold of the misplaced
vertebra with both hands and put
it into proper position.
The physician told Senator Money
that he must take precautions until
the weakened muscles regained their
normal strength. He was cautioned
not to turn his head in looking at
anything, but to move his entire body.
These instructions were observed and
the neck apparently became as strong
as 1t was So years before the opera.
tinn
The Tupelo journal., 1908-05-22
Accomplishments Of a Funeral.

/ have heard a lot of stories about
singular happenings in New York"
said one who has lived in the metropo-
lis many years, "but nothing more
singular than my experience at a flu.
neral last week.
1T was in a big f1athouse. After the
service heard a scream in an adj
Joining apartment. learned later
that a nervous woman was having a
tooth pulled. That was a good mixup
for n floor.
las we passed to the floor below I
heard a woman singing. l was in
formed that it was her hour for taking
a music lesson.
Across the hall an afternoon recep-
ton was under full swing. The in
vited guests were arriving.
when we got to the first floor a
bridal couple were just coming out.
The Tupelo journal., 1908-05-22

have little chance of being able to
mistake is to put perches or ladders
or other aids to ingress to the hole,
for the convenience of the birds.
Equally mistaken is the common
adaptation of human ideas of fitness
to the selection of the site for the box.
The inexperienced person is likely to
hunt for nice, sheltered spots in the
middle of a bush or among the small
twigs of trees, neither of which posi-
tons is in the least what a bird de-
sires. The chances are that any such
location will again be easily accessible
to small four-footed enemies, and it
must be remembered that it is these,
as well as other egg-stealing species
of birds, against which the small birds
need protection.
The size of the box itself is more
or less a matter of Indifference, as the
birds will either fill up the whole area
Of the floor with nesting material, or
they will build in one corner if the
space is too large. Still it will prob
ably save them some trouble, and add
to their comfort, If the interior be not
too roomy. Six OF seven inches
square is a good average size for all
the smaller birds, though an old
confectioner's chocolate box is often
occupied with seeming readiness. For
the entrance hole IN inches in diam
eter is large enough for the smaller
birds, and ~ inches suffices for the
larger birds, robins, nuthatches
Though these will block up the hole
to suit themselves), f1ycatchers, etc.
To make the entrances larger is only
to invite sp~oliation.
To protect the nest from the az.
saults Of four-fcoted robbers, tho best
plan Is to afix the box to the bare
side ofsa tree trunk or the face of a
wall. To make assurance Of safety
doubly sure, when the box is near the
top of a wall, an over-hanging roof. or
porch, may be fixed above it so that
no animal can climb down to it from
above; while, when fastened to a
tree trunk. a strip of tin or of sheet
iron nailed round the tree Immediately
below the box will prevent even a
squirrel from climbing up to it
The Tupelo journal., 1908-05-22

would steal at the first chance he had.
Thomas was Mr.. Longyear's idol, be.
ing his only child, while Mrs. Long
year had been dead for some years.
The boys foolish story was therefore
believed by the fond parent, whose in
1uence then kept Mr.. Blake out of
work.
The Blake family soon began to
find it hard to get food and fuel, al
though Harry hunted for employment
every day and part of the night.
On this particular winter evening
he was walking home by the side of
the Mohawk river, talking bitterly to
himself.
Why" said he, "do some people
have so much, while we have so lit
tle?"
But just then all thoughts were ban
ished from his mind as a loud call
for help came from the river. He
flung off his coat and rushed down to
the very edge of the water. Looking
%anxiously out, he saw a large hole in
the ice, while, struggling in it's cen.
ter, was a boy.
Without stopping to think, Harry
ran rapidly over the ice and plunged
into the cold water. Coming to the
surface, he looked around and saw
nothing; he waited for a minute and
then concluded that the boy had gone
down for the third time. Taking a
deep breath, he again dove into the
water, and far below him saw the fig.
ure sinking. A few strokes brought
Harry to the boys side and, taking
hold of him, he started to rise. Sud.
denly Harry felt a bump on his head,
and looking up, he saw ice above him.
The current had carried them away
from the hole. Frantic with terror,
the heroic boy strove to reach the
place of safety, which he knew was a
few feet upstream. His lungs seemed
bursting, while the limp form dragged
him back. Many times he felt tempt
ed to let go, but each time he set his
teeth and swan on.
At last, after great suffering. he
looked up and saw no ice above him.
Rising to the top, he took deep
draughts Of the cool night air, which
seemed like nectar, as he had been
under water a long time.
He caught hold of a tree that leaned
out over the ice and pulled himself
and his unconscious companion up.
Then, for the first time, he looked at
the boys face, and was surprised to
find that he had saved Thomas Long
year.
On, regaining his senses, Thomas
was very grateful and soon after asked
his father if he would give Harry
work. The magnate consented, and
the next day Harry and his father, too,
went to work in Mr.. Longyear's auto
mobile factory.-Detroit Free Press.
The Tupelo journal., 1908-05-22
THE WHISkER IN PARIS.
Frenchmen Employ Every Means, Ex-
cept Greenhouses, to Get Growth.

1t Is in Paris that the whisker
reaches it's highest state of cultivation
and development, says Everybody's.
The luxuriant verdure on the faces
Of some of the Parisians who strut
along the boulevard every day can be
compared to nothing but the riot of
vegetation in the tropics. Every Par
isian has whiskers, much whiskers If
he can, but some whiskers, at any
rate. He supplants natures efforts
with the best aids of the barber and
trains and nurses his hirsute appur-
tenances with anxious care.
The Parisians spend hours on their
boards and educate them into formal
gardens, set pieces, shrubbery, terrace
and vista effects. They lay out hair
scapes with them, arrange them in un-
dulating meadows and Irvine them on
pergolas. There is the long, spade
c%oncoction much sought by men with
black boards, which consists Of about
a foot of hair cut square across the
bottom, and adds much glory to the
wearer, for the whiskers always shine
and glisten in the sun. There are side
whiskers and pointed ones, the heart
shaped and the curved, the waved and
the plain. A man who can train his
whiskers to grow in a new way is as
much Of a celebrity as a man who
writes a good poem or paints a good
picture.
The Tupelo journal., 1908-05-22

wv ASHINGTON. - Acknowledgement
w Charles j. Bonaparte is an Ameri-
can who never has passed out of the
dominion of Uncle Sam and who has
registered a VOW never to do so.
When Mr.. Bonaparte accepted a po-
sition in President R%oosevelt's cabi-
net he made known tais limitation on
his usefulness and took the place only
on condition that his official duties
should never oblige him to leave the
United States. Just why the attorney
general has determined never to visit
an alien land no one can say positive
ly, though it is easily surmised that he
makes this protest against the way in
which his maternal grandmother was
treated by the great Corsican. During
the lifetime of the elder brother, Col.
Jerome Bonaparte, Charles Bonaparte
frequently was invited to Paris by the
head OF the family, thea in his prime,
Napoleon ILL.,, but he always ~disdained
to notice the invitation to join a
family circle which frowned on Ameri.
can affiliations.
The Tupelo journal., 1908-05-22
Rhubarb Sherbet.

Peel and cut into pieces sufficient
rhubarb to measure one quart. Add
three cupfuls of water and simmer
until very tender, then strain, press
ing to obtain all the liquid. Return to
the fire with one cupful and a half Of
sugar, boil up once, add one teaspoon.
full of granulated gelatine soaked in a
little cold water and stir until dis
solved, then set aside. When cold add
four tablespoonful Of lemon Juice,
M cupful of orange juice and cold
water, if needed, to make three pints.
Freeze, repack and let stand for two
or three hours before serving. This
sherbet may, if desired, be tinted to
a delicate green by the use of a very
little green color paste.
The Tupelo journal., 1908-05-22
DOING AWAY WITH GREASE.
Care In cookir Will at Least Reduce
It to Minimum.

The objection of many h~ousekeepers
to fried things is often a question Of
not really knowing how to fry. Prop.
erly done there should be little or no
grease on the cooked article, and alb
solutely no taste of the fat.
For slow frying, such as outlets or
potatoes, butter is preferable to lard.
II the pan be put on the back of the
stove there is less danger OF burning.
This is particularly necessary in doing
raw potatoes in a plain fry: French
fried ones are cooked in deep lard or
other medium, at boiling point.
For deep frying a kettle at least
eight or ten inches deep is essential to
prevent splashing over of the grease.
A Wire frying basket that fits into 1t
closely should also be used; with 1t
there is greater ease and less danger
of bad burns.
Whatever the frying medium-lard,
olve oil, or any of the commercial pro-
ductlons-it is important to have the
proper temperature. This must be be.
You'd boiling point, and should reach
3SO degrees. Lower than that the food
VIII be unbearably greasy. Over 400
degrees the fat is apt to burn.
The surest test of temperature is
made by a thermometer, but if that Is
not convenient the fat will be found to
be right if a small piece of bread
dropped into it turns instantly a gold
en- brown.
These few rules insure success:
Deep, boiling fat; not too much in
the frying basket at nee; immediate
draining on brown paper.
The Tupelo journal., 1908-05-22

A MERRY echo of the shot which
"A opened the battle of Manila Bay
was heard at the Raleigh hotel the
other evening when Admiral Dewey
and many of his officers gathered to
celebrate with a banquet the tenth an
niversary of the famous fight. The ad-
miral cut a large victory" cake as
calmly as he cut the cable a decade
ago and the corks popped not so loud
ly, but as continuously as the guns
popped at the Spanish fieet-and with
happier results.
Not all the officers who won dis
tinction at Manila was at the gather
ing. Gridley, who fired when he was
ready, and several others have an
swered the salute of death, and a
number are scattered around the
world on active duty, but enough were
in Washington to make the reunion a
striking one.
Chief among these r- sent was AID
miral Dewey. Anothe. noted figure
was Rear Admiral Coghlan, who won
much fame at Manila and more in the
"Hoch der Kaiser" incident. Other
ear admirals who attended were
Lamberton, Walker and Ford. With
them were Medical Director Wise, Pay
Director Gait, Representative Loud Of
Michigan, who was assistant paymas-
ter on the Mccullough; Lieutenant
Commanders Brady, Bodderich, Price,
Irwin, Scott, Kavanagh, Butler and
Doddridge; Col. Bergman, U. S. M. c.,
and Pay Inspectors Martin and Price.
When he entered the harbor of Ma
Mia Dewey's fleet consisted of his flag
ship, the Olympia, commanded by
Capt c. Y. Gridley; the Baltimore.
The Tupelo journal., 1908-05-22
Neat Trick PLAYED bv Robbers.

1t was certainly reprehensible,
though one cannot but smile at the
bold trick played by half a dozen men
in Paris a few evenings Ago.. These in
dividuals rang at the door of a private
house, and before the servant could
announce their arrival the leader had
donned an official scarf and introduced
himself as a police commissioner.
seized about $1,000 which was lying
on the table as stakes In a game of
poker, and saying he would not
trouble the host and his guests
to call at the Office that evening.
but would be obliged If they
would do 81 the next morning.
politely departed. When the players
dutifully called at the office the next
day their visit created visible surprise.
and they learned to their disgust that
this police commissioner of the night
before had trieked them, and their
$1,000 lad been carried off by a gang
OF thieves. So much for playing poker
and having an uneasy conscience!
The Tupelo journal., 1908-05-22

t is quite the ordinary thing to say
4 that the wife of a politician is his
adviser. The politician likes to have
it said, for there is a sort of sentiment
which attaches to it which appeals to
the people. The statement is not al
ways true, but in the case of Senator
and Mrs. LaFollette of Wisconsin it is.
for Mrs. LaFollette is a keen judge of
conditions.
Clear in mind and sound in judg-
ment, it was Mrs. LaFollette who pur-
suaded her husband to choose law
and politics and to give over all idea
of a stage career.
The wife the senior senator from
the Badger state met the man who be-
came her husband at the University of
Wisconsin. She was Miss Belle Case,
and her intellectu II attachments first
attracted Mr.. LaFollette. A story told
of their student days is as follows: