The Bennington evening banner. (Bennington, Vt.) 19??-1961, 1908-07-27
Professor Figures Out That IS Per Cent Of Men and That
BUY IN YOUR OWN TOWN
New York Communities Organizing for
Home Trade

The Glens Falls Post says: THE
Merchants association OF Sandy Hill
has started a movement whereby the
people OF this village and immediate
vicinity will patronize home mer.
chants 1t is hoped Circulars stating
the plan OF the association, the good
the merchants do TO the residents in
many ways, together with an appeal
to the people that they help support
the business places, have been printed
and mailed TO nearly ell the residents
in Sandy Hill. The movement Is in
line with the many other things this
association expects to advance.
The Whitehall Times has taken the
matter mp and In urging the organiza-
ton of an association for that village,
says: "The arguments in favor of
home trading are numberless and
should not require mention. Home
trading would be as economical and
IN many cases more So to the purchas.
er, 1t would result in larger and bet
ter stores in Whitehall although the
village has plenty of good stores
there would be more money. in circu-
lation and increased prosperity; prop
erty would increase in value; White
hall would improve in every way and
everybody he happier and better of"
All of which is absolutely true. but
here Is another phase of the situation
that should not be overlooked in hand
ling the mail order proposition: "One
of our merchants" says an exchange,
relates an experience that might
shed some light on the mail order
business. He was at the depot in an
Iowa town and saw q farmer friend re
ceiye wagon from Chicago. He at
tempted to prove to the latter that
he was making a mistake, as any To-
cal dealer would furnish him with the
same or better goods just as cheap and
the profit would be kept at home
But, said the farmer, this is the first
time | have ever heard there is an
implement store in this town. ! have
taken the local paper for five years
and have never seen a line of adyer.
Using in all that time But you can
bet Chicago has kept me posted"
The merchant who does not take up
enough room in the field of enterprise
and advertising to keep the community
posted as to the advantages of dealing
at home, will be sure to find the mail
order houses working in the field he
has neglected.
Make your advertising a campaign
of comparison and education, and It
wont be lOIg Until YOU will be as well
equipped for battle with the big
guerilla houses" as they are them.
selves. for you will be fighting them
with their own weapons from behind
the entertainments of local pride, no
freight and a personal acquaintance
with the people of your community.
Prove to the farmer and all others
who trade with the big western mail
order houses, that to expect the people
and especially the merchants of Ben
nington to buy their produce and fur
nish them with money to keep the
mail order business alive is not only In
consistent but detrimental to the en-.
tire section of country in which they
do business.
This applies to the workingman,
who gets his money from local indus
try; TO the housewife, who relies upon
local activity and business for the eX-
penses Of home; to the banker who de
ponds upon local capital for his divi-
dends, and to all who have at heart
the future welfare of the village.