The San Francisco call., 1908-03-11
OUR NEIGHBOR
GREW ENVIOUS
Couldn't Stand Constant Procession OF Pianos
Being Delivered From Our Stores
Idle dealer green with resorts to malicious stab
in the dark that is frankly reproduced here. Plain
facts. Further particulars regarding the closing
out of four of the Eiiers Stores.

Our closing out sale of all pianos
in four of our stores has developed
into the biggest ever held on the Pa
cifc coast. 1t is now swinging along
into the third week of its course. There
has been no decrease in the number or
volume of daily sales.
1t is not to be wondered at that other
dealers have watched with envious
eyes the large number of pleased cgs-
toners and the long procession Of fine
pianos which have lately been leav-
ing our stores.
Smaller dealers. especially. have stood
by with idle hands and frenzied feel
! ings One of them even forgot his
early training in truth and veracity
and common decency. and boldly re-
sorts to downright slander. In an ad-
vertisement of last Monday the follow
| ing appeared:
! "I tried today said piano pur-
l. chaser at our store Saturday, ito
! buy certain high grade piano ad-
vertised at an exceptionally low
figure at one of the Something Tor
Nothing piano stores and failed;
The salesman said 1T had been sold
only an hour before. Three friends
attempted the same thing during
the last week with the same result
What's the answer? Fraudulent
4 Advertising
said another: Il was shown a
| piano of the same make and style
| that l had looked at three months
since, then priced at $3.50. Today the
/ piano was marked 1882. reduced
from $500. 1t struck me as queer
f! Apparently pianos have gone up IN
! price.
/ The wording of the above is so adroit.
! that If forced into a corner the firm
! responsible for these misleading state
| ments would probably say they did not
refer to u.s. Nevertheless. the effort
/ is so palpably an attempt TO bel1ttle
/ or discredit this great sale and de-
4 Iiberately stab in the back fair rival
in trade with whom they cannot open
| liberateiy to stab In the back fair rival
| pelled to take it to account
$1,000 IN GOLD FOR PROOF
We will give any one $1,000 who will
prove that in this unparalleled sale, OF
at any time. we have ever advertised
for sale any piano which we did not
| have. or for which salesman couiC
not show proof of bona fide sale at the
advertised price. giving. when desired
the purchasers name and the residence
as we'll.
Concerning the second paragraph
quoted above, if II is intended to refer
TO us or to our sale. we will wagel
another clean 81 1000 that the lady wa.
deliberately misquoted. II she reall,
saw at our establishment what wa.
formerly a $3.50 piano ii was no doub
offered for sale now at 1892, instead o
1882.
No fairer proposition has ever beer
| submitted to the piano buyer. east o.
west-never heretofore has SO mucl
real piano value been obtainable a.
during this great closing out sale. An'
We doubt IL ever again il will be possi
BILE to secure new, standard warrante'
pianos at such truly immense savint
in price
There are times in every mercantile
undertaking where the quick disposa
of stock is of far greater importanc
than the making of even slight profit
This time exists with Eilers Musi
Company right now.
OUR FRIENDS (D WON'T DEN
THIS
Nor can our insinuating friends wh'
are responsible for the publication o
the venomous and underhand attack re
ferred to above deny this.
Papers in our possession prove con
clusively that, for instance. thei
muchly heralded Ludwig pianos hav
been sold by them repeatedly for s175
S1s5. yes s17o-braaA new. and In sern