The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1908-08-09
lcopvright. " shortstory Pub. Co.l
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Copyright. by Shortstory Pub. Coz
The proprietor and the general man
ager of Copeland's dry goods en-
porium were in consultation. Ther'
was a third party TO the consultation
a dapper little bald-headed gentleman
who, an hour before, had introduced
himself as E. Dodge. the inventor of q
new perfume called The Essence OF
Advertisement. which article he
sought to introduce into a few select
stores in San Francisco.
The proprietor and the general man
ager had heard the little inventor out
without showing him our. indeed. they
had listened with growing interest TO
his dissertation on the value of The
Essence of Advertisement. and had
agreed to order a heavy consignment
of the perfume, should the sample
prove a complete success.
The little inyentor-demonstrat was
all confidence. Uncorking quart bot
tie of the essence. he went through the
store and sprinkled the counters with
a slight quantity OF the stuff. He also
dashed some upon the threshold Of the
emporium doors and against the large
plate glass windows without, as well
as on the sidewalk itself. for, strange
TO say, the essence was not TO be sold
over the counter but was to be
sprinkled about the bazaar.
The fluid was as colorless as water,
yet as fragrant as white vioIets. and
soon the emporium was pervaded with
its delicious penetrating odor.
You see, gentlemen" explained the
little demonstration. ''all matter is
spirit and all spirit - matter. Or. in
other words. all things both physical
and spiritual are one in their final
element, and matter can be changed
into spirit and spirit into matter. This
Essence of Adyertis. Yuent is material
ICED thought. BY a certain secret
process 1 collect the advertising
thought of number of men OF adver-
tising genius and force these thoughts
into the perfume of violets, somewhat
as gases are charged into natural min
eral waters, and a breath of this pre-
pared perfume, when Crawn into the
lungs. acts precisely the same upon
the person inhaling IL as a column of
choice advertisements would act upon
that person. Thus, by sprinkling the
essence upon the counters and before
the doors of the bazaar. every man
and woman who comes within inhaling
distance of the perfume is strongly in
ciined TO purchase-and purchase
heayily-those goods which you have
on sale. exactly a. one would be
moved to purchase those goods imme-
diateiy upon reading some mastery
written advertisement. BY evening
your sales will attest in fat figures the
perfect truth of my assertions
The proprietor drew a deep breath |
of the delicious violet fragrance. and |
patting the little inventor on the back, |
beamed graciously.
I'VE shall see,'' he said. I'VE shall |
see.''
The cashier was perhaps the first |
that day to be aware of a sudden and |
excessive increase Of trade at Cope |
lands dry goods emporium. Money |
poured into his office. not by the dimes |
and dollars but fives and twenties-a /
stream Of gold-for in California coin. |
not paper, is still the everyday cur |
reney-ran towards the rear of the
bazaar along the change" wire, and |
returned a stream of silver. The coun- |
tiers were crowded with buyers. though /
no special bargains were on sale, and !
Ii seemed that every one who passed
before the great show windows of the