Daily Arizona silver belt. (Globe, Gila County, Ariz.) 1906-1929, 1908-10-07

respects it was erroneous said that it referred
to the case as cheap electro plated case,
whereas it was rolled plate. Mr.. fairfield
said that the movement was an imported Swiss
movement that had been on the market for
years, and that the eases are now being made
by two large companies of this country, and
were not .electroplated but rolled plate
The manager of the company which, it was
said, made the case purchased by THE CIR
CULAR,WEEKLY informed the editor that
the case he supplied the Union Watch Co.
was their cheapest rolled plate the gold was
rolled down to a minimum of thinncss-in
fact, just as thin as it could be without danger
Of having it taken off in the buffing.
Mr.. fairfield admitted that the watch was
not l7-jeweled movement as advertised and
that it was ony seven eweled movement,
but said that the knowledge had only just
come to the concern that they had based their
advertising on the representations made to
them by the manufacturers which proved to
be Incorrect AS far as this was concerned,
he said, it would be changed N future adver-
tisements and the watch would hereafter be
described as "jeweled.'' He said that the
company had nothing to conceal, either in
gard to its past or present, its business meth
DDS or the character of the articles which it
sold; that he welcomed the fullest publicity
that night be given, provided that only the
facts were stated. He felt that the members
of the company were entitled to refer to them
selves as manufacturers because they assemble
the movement and ease, and that as they stood
behind the guarantee of the case and move
ment it made no difference what the quality
was, as long as they were able to make this
guarantee good.
When asked if it were true that the pur
chaser who sent % cents in response to the
advertisement must jay the difference between
that and the 81 before he got the watch from
the express company, he said that it was, but
as the company offered to take back the watch
within 80 days and return the 81 paid on de-
Every, the advertisement s statement about
''25 cents for 90 days. trial was correct
The fact was called to his attention that the
damascening on the watch purchased by THE
CIRCULAR-WEEKLY initiated the ornamen-
tation of a well known movement made es
pecially for railroad men, but he said he
knew nothing about this, and that the damas-
cening differed on the various watches that
the company put out. As far as this being
railroad movement he saw no harm in the
use of the term, because he had been told that
New York Central inspector had passed one
of the watches.
BELOIT, Wis, Sept. 23.-The advertise
ment of the Union Watch Co.. Offering a
1895 railroad watch for ST." which appeared
in the Beloit Daily News, has resulted in an
answer TO the advertisement on the part of
Alva Snider, an enterprising local jeweer,
and his ad. in turn has brought forth l:bel
suit against Mr.. Snider, instituted by the
editor of the Daily News
After the advertisement had FIRST appeared
Mr.. Snider in rival paper inserted large
advertisement. pointing ont, as he termed
them, the 'Ees'' in the Union Watch Co.'s
advertisement, stating that there were no
Union Watch Co. factories, that, it was no
trainmen g watch and attacking the editor
of the paper for publishing such an advertise
ment, claiming that he was party to the
swindo. It was this that brought forth the
libel suit but neither Mr.. Snider or his friends
are worried as to the outcome.