The Montgomery advertiser., 1908-11-15


 fact the street retains its name and Identity all the way along the eastern bank of the Hudson to Albany. l40 miles away. Along It's course with in the boundaries of the island 1t ex- emplifies every activity of the city and nation Of which it forms a part More than 1,s0o. 900 people live along 1t and 10.000,000 trips a day are made on foot and in vehicles along and below it's surface. Thirty million business transactions involving amounts from a penny to millions of dollars take place along 1t during every twenty four hours. It Is business. shopping, theatre, hotel and residence street and as many a confirmed Broadwayite has discovered 1t Is possible to ind almost every conceivable means of making and spending money within it's limits,
 Beginning it's course at the Bowling Green, where the Dutch burghers of New Amsterdam smoked their evening pipes and sniffed the salt breezes com ing up the bay, for the first half mile of it's length Broadway is the street of big business, the home of the trusts. Almost at it's lower end, No. 26, Is the Standard oil building, its twenty floors devoted entirely to the activi- ties of the great oil combination and its subsidiaries. Along this part of tHC cAtcCI dAS lAS OAMGta OA tnc EAk steamship companies, the Steel Cor poration, the Rubber Trust. and scores of other great aggregations of capital representing hundreds of millions of invested capital lnterspersad with these are banks. insurance companies, lawyers and brokers offices and all the varied machinery required in the oper- ation of great financial undeftak ngs.
 Further up, between City Hall Park NIntnr Ia Il M through the heart of the whole@ale dis trict For some two miles it IS lined with great merchandising establish ments, in which are gathered the man. ufactured products of every part of the world. Above this in turn is the retail district. The crowds which, further down, consisted chiefly of men, show as great majority of women as soon as Fourteenth Street is passed and the big ed the wholesale establishments are thronged with smartly dressed shop pers,
 The shopping section of Broadway has been moving rapidly uptown dur ing the past few years and has crowd ed out a number of hotels and thea tres. Its northern limits now is Herald Square. at least this is the location of the furtnest uptown big department store. h6T6 aL 1HiEty-AOuEIn 0lEtGls too is the most crowded spot in the city, or in the world. By careful com putation more than 1,500,0D0 persons pass here every day and this number will be still greater when the new Pennsylvania terminal is completed and the tunnels under the North and East Rivers meet near by.
 Above Thirty-fourth Street extends '.the Rialto," The Great White Way Champagne Alley" to quote few of the pet names New Workers have given to their favorite stretch of Broad way. This is the region of hotels, res- taurants and theatres. Longacre Square is the capital of this gay prtn- clpaIity. Less than a century ago the cows pasturing on the peaceful acres of the old Astor farm were almost It's only tenants. Now the great mass of brick and stone which forms the new Hotel Astor stands on the site of the old farmh ouse, twenty theatres are within a stones throw and famous restaurants are grouped all about. the space Of these half-dozen blocks for food. drink and amusement than in any like area in the world Longacre Square is the eors e the evening life of the metropolis. where the lights Hash brightest where the crowds of pleasure seekers are thiekest. and where all that is typical of the gay, careless, fashionable life Is most in evidence. Following Broadway's up- town course onward, one passes block after block in the region about the lower end of Central Park given over almost entirely to the automobile in- dustry. Gasoline Alley" 1t is called in the local vernacular. Still further north is the region of great apartment otels, the homes of those residents of the city who are among neither the richest nor the poorest, extending block after block in structures of tow ering height for several miles. Where the street begins to mount the heights that form the northern part of Manhat- tan it enters upon another phase, pass Ing great institutions. the lofty arches