Arizona republican., 1908-12-02
ADVERTISING
 PROPOSITION M. |. BiCkneII Tells How to Get
 Something for Nothing JUST AGREE ID TAKE II. Southern Pacific Company Interests Itself In a Special Campaign of Publicity for the Resources of the Salt River Valley.

party accompanied by a Christmas valley yesterday. M. O. Bicknell, gen eral freight and passenger agent of the Randolph lines. playing the role of Santa Claus, with Dr. C. W. Hib- bard, manager of the southwestern district for the Sunset Magazine, driv
 ing the reindeer. MT. Bicknell has been trying for a year and a half to get the advertising department of the Southern Pacific system more deeply
 interested in this valley and only re- gently has he been given authority to do some things he has been desirous of doing for a long time. Dr Hubbard has done considerable business with
 this valley in years gone by. for the Sunset Magazine, a well known publi
 cation owned and controlled very largely. though not entirely, by South ern Pacific interests, and the mis- sion of which is to secure publicity for the interests of it's owners. at the same time furnishing entertaining reading matter for its subscribers. It now has a circulation of 125.OO0 and its circulation is growing rapidly. MT. Hubbard desired to do a little more business with this valley and his re- quest MT. Bicknell met him here yes terday morning.
 These two gentlemen called on the secretary and other officers of the board of trade and Dr Hubbard out lined his plan. which involved an eX- penditure of $720. They were inform ed that the board is at present with out funds save for it's incidental eN- penses, and that any advertising ex- pense at the present time is not to be even considered, no matter how meri- torious the plan. The plan offered, however. did appeael to the members of the board and it was suggested that the benefits being for the entire county, the supervisors, if they saw fit. might through the commissioner of immigration. J. w Crenshaw ex- pend that much from the fund pro vided for that purpose by law.
 In a conference between Mir. Bick- nell and Dr. Hubbard. the former an nounced that having a full under standing of the local situation and the handicap of the board he proposed to make to it the offer of a donataion he had long been planning and which is as follows:
 That the Southern Pacific will fur nish to the Phoenix board of trade, free of all expense, 15,O00 copies of pamphlet to be issued from the Sunset presses, descriptive of the resources of this valley.Sto be written here by a representative of the Sunset Maga- zine, unless the board preferred to write 1t, and to be well Illustrated and typographicaly artistic. the pamphlet to contain from thirty-two to forty pages Of matter. The only expense the board is asked to cover is the simple furnishing of the pictures de- sired, the magazine charging nothing for the cuts or any other expense. Of these 15.0OO pamphlets as many as the board of trade desires will be deliv- cred to it in Phoenix for distribution. and the remainder of them will be distributed through the publicity bu- reaus of the Southern Pacific. All that the railroad company gets out of this issue is it's advertisement on one or the cover pages.
 Dr. Hubbard was very agreeable to this proposition but told MT Bicknell that he also desired to submit to the board. entirely separate from MT. Bicknell's project, the matter he had come down here to present, whether they were in a position to take favor able action or not. That was agree able to Mir Bicknell and when the board met in the afternoon pr. Hib- bard. speaking for MT. Bicknell, pre- sented his offer in all it's details. That it was accepted with enthusiasm and with thanks to both Mir. Bicknell and Dr. Hubbard, as well as to the railroad company, scarcely needs to be stated.
 Dr. Hubbard then placed his own proposition before the board, prefacing his remarks with the statement that MT. Bicknelfs offer was in no way de- pendent upon acceptance of his, the the docors later offer, that they were working through separate departments of Southern Pacific activity, though their work was somewhat cO-opeTa- tive. He said that even though his offer was rejected the other if ac- cepted would be fulfilled just as cheer fully his offer being a magazine en- terprise designed to further it's inter ests, and, he believed if the board could accept it. it would prove valu- able in the further advertising of this community.
 The doctor then stated his offer which is to give the board a half page advertisement in the magazine for twelve issues of one year, at the regular rate of $720 or $6O per month. the ad to be changed each month and carefully written either here or from data furnished from here, with four cuts for display. during the year. That would be the regular offer made to any advertiser and with the present growing circulation of the magazine guarantees a distribution of 1,6O00,000 copies of the ad during the year,