The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1908-08-13
Worlds Record Broken.

The Jefferson Standard Makes
Grand Record-at Close of
the First Business Year Last
Friday Raleigh's Great Life
Insurance Company Had
Written Over 100000 in
Regular Risks and Has Ex-
perienced Only One Mortali-
ty of $1,OOO-It Can't Be
Beat.
Raleigh is very proud Of many of it's
great enterprises. but probably the cor
| poration which is doing more definite
good for the State today is the Jefferson
Standard Life Insurance Company of
this city. Last Friday this company
completed it's first year. In the watch
| contest which was decided on that day
Mr.. r. II. Gwaltney, of Wilmington, by
paying for more business during the
sixty days, ending on that day, won the
| watch.
The following article is taken from the
JefersOnian, that company's monthly
publication which goes to the agency
force, but will be read with interest by
everyone:
Before the JefersOnian goes to press
again. the Jefferson Standard will
be one year old, and the largest life in
surance company in the South will have
closed, possibly from every standpoint,
the most successful first year ever en-
ioyed by any company. The Jefferson,
in this first year, has attained it's ideal
Starting Off with a condition in it's charter
which provided that no insurance should
be written until every dollar of it's $780,
900 capital and $250,OOO surplus had
been paid, it has played the game fairly,
honestly and conservatively.
at is still bitter remembrance in the
minds of most people that from the LIST
of August, 1907, until the LIST of March,
1908, this country was in one of the
worst panics that ever struck it, SO that
the Jefferson, during it's infancy, had an
uphill task, yet it never swerved from it's
ideal. This ideal it has had before it all
the time. That ideal was and is to build
up in the South strong life insurance
company and to have in connection
Herewith no sky-rockety methods, no
| "ollu-UCdUluS IncUuOuS, OI RGCCluX
business, and no board contracts nor
stock agency schemes;-in fact nothing
but to do straight honest. conserva-
tive life insurance business
, The management of the Jefferson
realized that the time was ripe in North
Carolina for the upbuilding and mainte-
, nance OF such company and, therefore,
though times were hard and business
not easy to get, the Jefferson has moved
along in the even tenor it's way resting
assured that right ideals and methods
would tell in the end. 1t is, therefore,
with peculiar pleasure that we announce
that we will celebrate our anniversary
on August It'll by having written, paid
for and delivered slightly over two mil
, lions OF dollars worth of business, and
1 what is more to be appreciated from the
I company's standpoint, it has less than
l one dozen policies for over $1,000 and
the largest policy on the books OF the
company is for only $4,000. During
this year we have been exceptionally
favored from the mortality standpoint
Y While the expectancy of the company
+ was something like S2l 900. vet W,
, have had at this writing only one deatl
}, loss of 81 900. That we paid this within
- one hour after the proofs of death reached
/ the home office, is source of congratula
e ton to all as it established the world
l. record for prompt death payments -
n News and Observer, Aug 18th.
In this connection it is pleasing tt
e note that Mr.. J. E. Penn has recent,
0 associated himself with the jefferson
It Standard as manager for the middl
J. North Eastern portion of Nortl
n Carolina, with headquarters in Hen
y derson. Mr.. Penn is an experienced
n and successful insurance man AM
d has done good work as Representative
y ofanother company, but SO impresse
# Was he with the merits of the Jeffel
s. son Standard that he gave up on
6 good company to go with bette
V one.