The news=record. [volume] (Enterprise, Wallowa County, Oregon) 1907-1910, 1908-02-20
Adverting TO John
oNNN-ONNNNo

-o0Y-Oo~-~o~-N
John Willoway gazed from the de-
sign on the Bristol board in his hand
to the flushed face of his fair visitor.
Excellent, Miss Dobb," he said. "A
sure seller. You are positive genius
In advertisement designing. Now l have
sent for you with the object of entering
into permanent arrangement with re-
gard to your services. | find there are
not enough working hours In my day,
and wish to relegate the advertise
ment department to capable special
ist Salary ESQ What do you say?"
The young lady laughed delightedly.
'You really mean that you will pay
me f250 year for supplying this sort
of thing to order" she said.
"DOn't disparage It," hhe smiled. 81
have certain proof of Its effectiveness,
and I'm business man. Publicity is
the llfeblood of our enterprise, and
want good stuff. Say you'll accept
I'm glad you think so highly of my
efforts" the girl returned. 81 never
Imagined when posted you that first
essay that 1t would lead to this 1t
struck me as read your advertise
ments In the magazines that I could
possibly produce something worthy.
and, having time on my hands and
knowing Zalvo' to be everything you
claimed for It, made the attempt.
You were good enough to accept 1t and
70 invite more. Your check made me
feel quite proud of myself, and will
ingly complied. AS to any permanent
arrangement, however, you must not
think me ungrateful but circumstances
would not permit Of my joining your
STAFF. II you will favorably consider
my efforts as free lance will under
take to continue the supply for my
own qualification feel quite some
body, can assure you, when | see my
ads. In the papers. You must under.
stand that this work is done surrepti
tiously. My people don't suspect me
OF hobby, and I'm ufraid they
wouldn't be altogether pleased to know
my particular form of madness"
"You underrate your capabilities be
leve me-" said John. II may take II
then that permancncy is out OF tn,
question. Frankly I'm disappointed
but will bind you to your undertake
ing, and I shall expect you to brlnl
me fresh designs whenever the afilatu.
moves you"
She rose and held out her hand.
"Thank you" she said, returning hi
smile. 81 will certainly come"
For some time after she had gon,
John willoway sat before his desk II
a pleasant reverle. conJured up by he
charm OF manner and appearance.
The secret OF the composition o
"Zalvo" had been given to him bu
four years previously, when he wa
earning a modest livelihood as a jour
nailst. and, realizing Its posslbilltie,
he had launched the business. Fror
small beginnings he had. by sheer wor
and the application OF the greater pei
centage of his profits to publicity, Il,
Ntlultu thV tAlVi ~ ioN uhNli Hui'o
had become a household word through
out the kingdom.
At thirty-two he was well on IL
high road to fortune.
The claims of business in those 70,
years had held him chained: an
though In bearing and appearance,
was man who might have wooed su
cessfully, he had not sought the socle
of the fair sex, and was, consequent
entirely heart-whole.
II guessed 1t was hopeless from 4
first sight Of her." he mused, as
gaged at the design. "Eler whole a
pearance proclalms refinement tas
and wealth. This kind Of a thing
but passing whln--a stolen pleasu
TO be snatchei furtlveiy for fear OF d
approving parents who, doubtle
would regard dabbling in trade as
blot on their escutcheon. Quaint II
l should pitch on 'Zalvo.' But
George! she can produce the real st,
l wish she had to earn her da
bread
He found himself smiling at
thought. Again and again while
applied himself to the days work
memory Of het laughing, flushed Il
and charming personality arrested