The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1908-12-03
FROM CALIFORNIA.
Los Angeles, Cal.

The week beginning November Is
was set apart by the Chamber of
Commerce of Los Angeles as Pros
perity week." The special object of
the movement was to show what was
being produced in Los Angeles and
to persuade people to support home
industries. A prize was offered for
the best motto for the week, and
many were suggested, but the judges
awarded the prize to- this: Buy and
Boost Home Products" Accordingly,
this has been the slogan of the week.
The committee had 10000 buttons
made bearing this motto and they
have been much in evidence this
week. A prize was also offered for
the best advertisement of any firm
in the local papers during the pre-
ceding week, the judges to be the
readers of the papers. Anyone wish
ing to vote could cut out the ad which
he thought was the best and send
it to the committee. The n re-
ceiving the largest number won the
prize, which was awarded to the cloth
ing firm, Sherwood, whose ad is
familiar to anyone who has been in
the vicinity of Los Angeles or Pasa-
dena.
A prize was also offered for the
best window display. The first prize
was given to a furniture firm who
had a large window given up to the
actual manufacture of the goods.
The leading feature Of the week,
however, was the industrial parade
on Wednesday. The procession start
ed from the Plaza promptly at 1880
p. m. and marched over four miles
of streets, taking one hour and TWEEN
ty minutes to pass a given point. 1t
was certainly a fine display of the
manufacturing industries of Los Angel
es and a great surprise to the 200, 600
people who watched the parade. The
streets were densely lined with spec
tators for the whole four miles. Few,
if any, had an idea that SO much
manufacturing was going on in the
city.
1T has often been said that the only
asset this city had was its fine eli
mate, but this DISPLAY showed that
while fine weather was a feature of
the country, it Is also doing it's part
in carrying on the business of the
world.
There were 3O1 floats and vehicles
in line, divided in twelve divisions,
each one preceded by a band. One
division was composed of 43 Los
Angeles made autos. $500 people and
TAI horses took part in the parade,
the value of the articles in display
was 5000, 900 and the expense Of pre-
pairing the pageant was $4,000. Much
ingenuity was displayed in the pre-
paration of the floats, but a detailed
description of them would be too long
to put in this letter. I might mention
the display of the ostrich farm, which
had a magnificent display of ostrich
plumes and also two live birds named
Mr.. and Mrs. w. II. Taft. One auto
firm had floats representing each step
in the construction of an automobile.
A report recently made to the Board
OF Trade by the county statistician
shows that there are 4S5 manufacture
ing plants employing about 10000 peo-
pie in Los Angeles county.
A balloon race vas planned for the
beginning of the week to see who
could make the longest trip. Two
went up prepared to make a long
trip, but were not able to find an
eastern current Of air and so were
obliged to come back to earth, only
a few miles from the starting point.
One paper announcing the fact said:
"The glorious climate Of California
exerts such attractive power that it
is impossible to- escape from it, even
in a balloon"
The weather, another home prod
uct," has been delightful during the
week.
Since the above was written, one
of the b~alloonists made another at
tempt and after ascending about 49,
900 feet succeeded in finding an east
ern current and was carried over the
mountains, travelling 260 miles In less
than six hours and landing at a point
in Arizona.
R. B. McClenor.