Evening journal., 1908-01-04
WANTS GLAZED KID
AND CITY KID, TOO
David SneIIenbure Specifies
Wilmington Leather to be
Used in Big Order

David Snellenburg. manager Of the big
store of \. Snellenburg & Co.. yesterday
sent out TO their shoe-nal1ing factory in
Ohio, large order for shoe with strict
directions TO have the shoes made of
Wilmington Glazed Kid. The Snellenburg
Store for some time has been conducting
a sale OF shoes made OF Wilmington
Glazed Kid, and the campaign has been
highly successful, the shoes finding ready
sale. Mr.. Snellenburg could as readily sell
shoes made Of other leather, but he pre-
fers TO sell Glazed Kid Shoes, believing
that by so doing he is helping Wilmington
industrially and financially. AS a BUSH
ness man and prompted by business in
terest, he could not afford to sell shoes
made of Wilmington Glazed Kid If the
leather was unwarrantable for sale and
unmarketable. But it has stood. and IS
standing all subjected tests and il is CIV
ing French kid and Chrome kid a fight in
the leather world It is believed that the
time is not far distant when Glazed Kid
viii completely dominate the leather mar
ket. Most OF the periodicals Of interest to
the shoe and leather trade are giving
much space to the steady progress glazed
kid is making not only in this country
but IN Europe.
Is a Wearing Leather.
When Glazed Kid was first exploited
on the market manufacturers would have
none OF it. but the morocco factories in
this city and elsewhere kept on lettering
their processes for the Glazed Kid and
they now believe they have attained 10
perfection a leather that affords all com.
fort. all service and all dressiness as the
most particular demand. From an actual
test # has been learned that Glazed Kid
leather will outwear any other kind Of kid
now on the market
The American Leather Co.. OF this city
! Is putting up a big fight for Wilmington
| Glazed Kid as are the other morocco
/ manufacturers in this city. 1he American
/ Co. alone It Is said, has spent $4,000 IN
! advertising Wilmington Glazed Kid.
& Will Become More Popular.
Merit usually wins In any fight and
| that's the successful issue behind Glazed
/ Kid. accompanied, OF course, by the a =
sistanco given by those behAd the move
ment The only reason Glazed Kid is no
more popular is because the manufactur
ers until recently have done PRACTICAL,
NNAliNh 10 iNA AilN HhhAAN NANW t'NNN -
superior merits but they are now awak
ening to the fact that they have within
their own power the popularizing Of thli
leather that must in due course Of tint
receive recognition everywhere
Mr.. Snellenburg is more than inter
ested In Wilmington and its indasirie
and he makes his interest practicable b.
not only saying things about them. bu
By doing things without question o
cost, Mr.. Snellenburg now asks the bust
ness men Of Wilmington when ORDERING
business stationery TO have their printe
use the glazed skin stamp cut upon ra
backs Of envelopes. thus helping to ad
vertise Wilmington and one Of its chic
products. The business men so far ap
pealed 70 have not refused and 1t is hope
that before long Wilmington viii get jus
as much advertising from this method. b
all will help. as has come to it from Re-
Cross STAMPS.