Weekly Arizona journal-miner., 1908-02-26

In point of attendance and en,husi-
asm and n general feeling Of good will,
the Business Mems Dinner last night
at the Yavapai club was historic
success. 10 large indeed IVES the attend
ance that il was hard 10 accommodate
the crowd in the dining room, fully 100
being present Incidentally, it must be
remarked that there were not even a
dozen business men in the gathering
which was composed of professional
and mining men. Nevertheless, the
affair reached the high water mark of
enthusiasm and genuine enjoyment for
the speeches were the kind that in.
| spirc and entertain.
OF course, the star attraction Of the
evening was Fitz James Mccarthy,
more popularity known as fitz-Mac. His
address was n gem and his subject,
"The Psychic Side Of Boosting" was
the medium for conveying mcaty ad
vice, Favored with quaint humor and
pungent phrases, that fairly scintillat
ed with such clever epigrams AS the
following:
tAny fool can advertise # he has
the price but it takes more than fool
| to make success Of IL.
"Genius is only another name for in.
sight, aud insight is common among
J men in various forms"
Advertising is like fishing with a
hook on every line, yet some business
men are so simple minded that they
have no hooks and think the fish ought
to climb up the advertising line"
"All successful advertising must ap.
peal to the imagination. That is the
secret Of patent medicine advertising. "
"Any idiot can sell a fellow the
thing he wants TO buy, but the psychic
side is to make fellow buy what you
want to sell"
Advertising is a good deal like min
ing. Some of ii pays and some Of il
don't. There is no difference between
fool advertiser and fool miner"
"Thc watchword Of all effective adj.
/ vcrtising is. first, To let the public
know; and second, not to let it for
get"
Fitz.Mac occupied an hour in the
| delivery of his address and its witty
| periods were the occasions of frequent
outbursts Of applause and laughter. II
will be published in the Journal Miner
] in "a subsequent issue.
Judge d. T.. Parks was the next
speaker. He was glad TO listen TO Fitz-
five years and the two had "fought,
/ bled, and died together" in Colorado.
| He styled him as "thc avant courier
Of western energy and the spirit OF
pre- gress," and was pleased to meet
| nim here in this arena with the same
I determination and energy as he had
shown in Colorado when both put their
! shoulders to the wheel TO make il the
| great commonwealth il now IL. lie ro-
/ gardcd Prescott as toe original seat ~
civilization of Arizona and urged that
| all unite In n movement to make its
name famous throughout the world. He
! thought that measures to advertise
! Yavapai county should be adopted
along the lines suggested 10y the speak
er Of the evening. and advocated the
raising Of fund, give II to Fitz Mae
and turn him loose. IL this county, he
concluded. was in Colorado. people
could not be- kept out with n shotgun.
NJ. q. Cunniif, who was formerly IA
soeiate editor of Worlds Work, was
the next speaker. For two years he
had travelled through the southwest
and had made an extended study OF the
progress Of this section Of the country.
He was disposed to differ from Mr..
Mccarthy rs TO the wisdom Of boom.
ing a country and referred to Beau.
mont and Nevada as examples of over
doing the business. lie declared that
Arizona had been progressing all the
time, and he advocated a steady ad.
vance and not boom Of the Nevada
variety. II was his observation that a
healthy, PERMANENT boom was produced
by constantly hammering away at tne
vital facts, and by all Of the members
of u community pulling together.
Mr., iowarth, mining engineer
from London and recent arrival in
Prescott, said that the name Of Ari.
sona had already echoed around the
world OF he would not have been here.
He expressed the hearty wish that Ari.