The Washington times., 1908-04-12


This is to be a great week at S. Kann,
Sons & Co.'S. Busy Corner" The oc-
casion is a mammoth opening of the
firms enlarged new store. now one o.
the most perfect in its appointments, in
adequate floor space and in attractive
ness, to be found anywhere There will
be elaborate floral decorations. extensive
displays of new spring merchandise and
Grand bargain sales for the week before
Easter.
It is to be the same old location. same
liberal policy, same guarantee OF salts
faction, same busy throngs, but these
are incidental to the inauguration OF
an improved service. the exhibition OF q
larger and more carefully selected stock
and the throwing open TO the public of
elegant and more commodious quarters
The firm has Just completed the addition
OF an entire story to their building, re-
sulting in the Encouragement and re
modelling of the big establishment until
frier@s who have visited the popular
store ior years will hardly recognize
the place.
DCkdn DuoluCoo III AO9Os
g. Kann. Sons & Co. began business in
Washington in November, 1888, in one
small store room at I'll Market
Space. Attractive values and iEnCva-
lions In business methods caught the
public from the start SO rapid was
the growth % the business that ten
months later the firm acquired and oc-
cupied the stores at 719 Market Space
and 500 Eighth street. \ peep into the
store today will demonstrate how this
good beginning has been followed and
how it has been necessary for the firm
10 acquire from time to time additional
room until now the immense establish
Ynent occupies nearly a block
The volume OF business done in tho
Kann store from the start caused the
public to refer to the store as the
Busy Corner" and the firm began using
this name in its advertising. Right
here a word should be said about the
manner the firm advertises- Along with
the adoption Of store name and motto;
Always the best of everything for
the least money" the firm adopted a
liberal advertising policy.
Advertising a Feature.
Advertising in a bigger and better
yva.y was one OF the innovations Of the
firm. In fact, so extensive has this
advertising been through all the years
that readers Of The Times are acquaint-
ed with both the volume and quality of
the Kann advertising The theory OF
the firm has been that bit a small por-
ton OF the public viii know what you
have to offer unless they are told about
It. S. Kann. Sons & Co. recognized the
importance Of the newspaper. II was
the purveyor of the news regarding the
current events OF the day, why should
IL not also convey information where
70 obtain the best in merchandise? And
the firm has further adopted the policy
of advertising nothing that cannot come
I'D TO expectations when the customer
calls. The buyers inspect all advertis-
ing and the store policy is that no
values shall be overestimated-
Secure Additional Space.
After the extensions noted above it
vas not until January. 1897. that the
firm was able to secure additional space.
Then the store at 81 Eighth street was
occupied. The business grew by leaps
and bounds. and at the same time
Washington was daily becoming Of more
Importance as a business center The
firm began 70 look more closely into
the future and the possibilities of Wash
iugton as well as their own business.
The acquiring Of 81 Eighth street began
a policy Of expansion and as the firm S
business grew and the esta Adjustment
gained favor, more room was needed
and more room was obtained.
Early in March, 1897, the firm leased
and Occupied the stores at III Market
Space and $40 Eighth street.
Two years later there was further
growth. and the firm took in 40 Market
space and the very next month the
buildings, at SO and 81 Eighth street.
In April, 1901, the buildings. at 7O6 and
7Os D street. were added. thus giving
the house entrances on Market Space
Eighth street. and . street. with
through floor space from Market Space
tc d street. in itself q considerable i'm
provement-
4 month later I'm May. 1901, leases
were made for the stores at 40. 712. ia
and TIC ID street and 80 and 81 Eight
street. The next month. June. 1901
the stores. at 7e5. 7C7, 700. and III Market
Space. were added 10 the Kann chain
This building is six stories in height
and built especially for department
store business.
The store at that tire covered the
greater part of the square with en-
frances on three sides. Further ex'
tensions were impossible until Novem,
her. 1907. when the store at 715 Market
h. v,Io 20,
a greater store" laid. For the holiday
business arches were cut through the
side walls and the new store used as
q book department.
The addition of this store made q
possible for the firm by extensive re
building TO remove all obstructins
walls. An entire new floor was added
in the plans for improvement, connect
trG with the fourth floor OF the build