davidaulloa/AmericanStories huggingface dataset:
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1908-10-23
published Oct. 10, 1e0s)
ORDINANCE NO. s14.

IN ordnance establishing a bench
lark and datum in the city Of Chick
sha.
Be It ordained by the mayor and
ouncilmen of the city of Chickasha
klahoma:
Section 1. That the following de-
cribed bench mark with the eleva-
ion set opposite the description, shall
e standard reference OF elevation
bove the city datum:
Chickasha avenue and Second street
t the southwest corner Of Chickash
venue and Second street, the elevation
the top of the cast iron Cylinder witt
opper cap. set in the foundation
uilding is ten hundred. ninety-one and
tx one-hundredths (1O91O6) feet.
Datum. Sec. 2. That zero of the
ity datum is tide water at the Gulf
Mexico.
To Take Effect. Sec. 3. That this
ordinance shall take effect and be in
force from and after its passage, ap-
proval and publication.
Passed and approved this 18th day
I October, 1908
B. B. Bridges,
ttest: Mayor.
Joe Dews.
Cf4xr C1orlr
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1908-10-23

A piece Of flannel dampened with
Chamberlain's Liniment and bound on
to the affected parts is superior to
any plaster. When troubled with lame
back or pains in the side or chest give
it d trial and you are certain to be
more than pleased with the prompt
relief which 1t affords. This liniment
also relieves rheumatic pains and is
certain to please anyone suffering from
that disease. Sold by all druggists
D&W
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1908-10-23
LOOK HERE!


Mr.. BsrgAin Hunter, we have four Of
the best bargains you have ever seen.
One is cozy little home, Of three
rooms, well, coal house and fruit trees,
go bushels of peaches this year, one
bushel of cherries), lot S7hx165. east
front, South Hill; bargain at $3.50
ANOTHER ONE.
A beautiful building lot on West
Kill, east front. 75x165 feet. Dirt
cheap at ................ 81 900
STILL ANOTHER.
And it's the best you ever saw. A
beautiful corner. 75x1s5 feet. east and
south front, close in on South Hill,
Broom house, modern and up to date,
and the best improved place in the
city. You will have to see It to ap-
preciate it. This goes at $500
YET ANOTHER.
A fine 160-acre farm; running water,
rest level and fine, good orchard,
fenced and well improved, three miles
from Cement. This goes at, per
acre ....................s 1915
THE GLOBE INVESTMENT co.
Phone sss. ITO N. Bird ST
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1908-10-23

have bunch Of letters from adve
me to criicise their advertisements;
wherein the copy is bad or good.
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1908-10-23
SERIES ~ Ten TAA1s on ADVERTISING No &
writes b ssyAsu Eatsa oi PhllAdslDha W. ~

have bunch Of Ietters from advertisers asking
me to critcise their advertisements; to tell them
wherein the copy is bad or good
It is nearly all bad; but most bad advertise
ments pay. The better the copy as general rule
the better the results. Good copy for class of
trade might be very poor copy for another But there
few broad general principles which are always
true.
Your advertisement should be attractive enough
TO catch the eye Size doesn't do this. two inch
single column card may be made to attract more
notice than announcement big a sheet of note
paper If your advertisement isn't seen it isn't read
and if it isn't read matter if it has ten million
circulation it isn't worth postage stamp. You
not investing in circulation but in readers of adver-
tsements
The next point is to make your advertisement
readable. AS rule the readable copy is printed
in fairly large book type; kind of type with a
display heading or two and the reading matter divided
into easy paragraphs Most advertisers think that by
crowding the space TO its utmost they are getting
bigger value for their money. Within reasonable
limits the very opposite is true Ten words read are
worth more than ten thousand words looked at.
If were advertising retail shop and found
that my advertising appropriation would allow me to
take two inch card daily in four newspapers should
multiply the two by four and take an eight inch card
in one newspaper
But the scret of copy is personality; red hot
hustIing life Like breeds like. If your shop is a
husting go-ahead and this spirit is reflected
in your advertising the contagion will spread.
The first hundred customers the hardest TO get;
the second hundred come in about half the time the
third hundred are attracted by the crowd.
The full page announcements of the department
stores overshadow the small dealer but there is
opening up great field in every big city for the
tractive advertising of the smaller shop This ad-
vertising must be done in way; it must be
pleasing, refined convincing; it must appeal to the
individual who loves quiet rather than noise the very
antithess of the broadside bargain advertising so
common in every newspaper.
The Paducah evening sun. [volume] (Paducah, Ky.) 1906-1929, 1908-11-18
Black Wool Dress
Goods
In the $4,000 Sale

45 inch All Wool Novelty Shadow
Check Taffeta Cloth. sold for sI.25,
our sale price. per yard go. soc
I piece all wool as inch Taffeta Cloth
Tor quality Taffeta Cloth. sold for
1925. our sale price. per yard .9sc
l piece all will as inch Taffeta Cloth.
sold for sl.25, our sale price per
81 inch All Wool French roadcloth,
sold for s2.75. our sale price per
Haru ............ VI 90
l piece 45 inch All Wool Heavy Mel
ton Suting. for tailored suits or
separate coats. sold for s225. our
sale price, per yard ..... .0sc
l piece SO inch sicllian Cloth. sold
for Sl.00, our sale price per yard Soc
2 pieces Pure Silk Warp Henrietta.
full 40 inch and a inch wide. sold
for s2.25. our sale price per
yard ............... Sf.20
piece 81 inch French Broaicloth,
spongei ana shrunk. sold for $500
a yard. our sale price per yard $3.50
SO inch All Wool Black Broadcloth.
sold for s2.25. our sale price per
yard ............. SLID
46 inch All Wool French Tamise
Cloth. sold for $3.50, our sale price
per yard ................ soc
SO inch All Wool Panama, sold for
S5c, our sale price per yard. :. 40c
&c inch All Wool High Lustre SILK
Finish Henrietta. sold for $3.50. our
sale price per yard ...........s soc
45 inch Black Chiffon Batlste. all
wool, sold for $3.50, our sale price
per yard ....,.......... go. >. .0sc
The Paducah evening sun. [volume] (Paducah, Ky.) 1906-1929, 1908-11-18
SILKS
In the $4,000 Sale

32 inch Black All Silk Taffeta, mag
nifcent quality. a $1.25 value, dur
ing the sale, per yard. 200
Yard Wide All Silk Guaranteed
Black Taffeta, $3.50 quality, our sale
price, per yard Csc
SO inch Black All Silk Taffeta, weas
guaranteed. an imported piece of
goods which regularly sells for $500,
in the s5O.00O.O0 sale. per I'd. $f.30
81 inch Black French Taffeta, high
lustre, extra heavy, wear guaranteed,
regularly $3.50, our sale price. Csc
The Paducah evening sun. [volume] (Paducah, Ky.) 1906-1929, 1908-11-18
TABLE LINENS
Remarkable Values
The $4,000 Sale Offers Great
Bargain Opportunities.

Buy Thanksgiving Linens in this
sale. There are values here which
you will quickly buy. Our Great
Linen Sale at this season has been an
event for years; this time IL will be
greater than IL has ever been before
In every wayf--larger assortments-
more unmatchable yalues-more
beaufeous styles.
Good quality Turkey Red Table
Damask. 25c regularly, $50. 900 90
sale price ....... ............ f9c
Extra Quality Turkey Red Damask,
Soe value ''.............. .2oc
White Damask OF good quality. csc
'a'"e .''.ss.. ...........iO c
Fine Quality White Table Damask.
with beautiful patterns, soc always.
during the big sale ..........35 c
SO pieces fine Imported Linens. ex-
ira wide 7bc value. $50. 100000 sale
price ...........i. ........ .fOc
fNne Damask OF superfine quality,
CSC regularly, sale price ......75c
as pieces OF regular $l.25 and $3.50
Linens, In this sale .......... .0sc
A large quantity OF Ferguson-Mc-
Kinney's s2.OO Table Linens on sale
at ............... S1.25 and sf.5e
1000 dozen Of Napkins In this sale
at less than manufacturers cost. The
Ferguson-Mokinney people closed
them out to us at a small price.
Remnants and short lengths in
Table Linens at one-thLrd on the sale
price. This means that you get
them al about one-fourth price. Buy
linens now. Lay In a large supply.
The Paducah evening sun. [volume] (Paducah, Ky.) 1906-1929, 1908-11-18
Dress Goods Slaugh-
tered in the $4,000
Sale


"a inch All Wool French Broadcloth.
worth $2.75 per yard, for. $3.50
as inch All Wool English Heather
Stripe Suiting, sold for $1.25 yard
Tin garnet and green effects only
during this sale, yard. ..... soc
A. inch All Wool Navy Blue, Cord
Check Taffeta Cloth, sold for s1.25,
our sale price, per yard. 80. soc
81 inch Martel Melton Cloth, in
navy, garnet and brown, sold for
$1lOO yard, our sale price -. .49c
Only 4 pieces All Wool A inch Eng
lish Mixture, worth anywhere $3.50
yard, a most beautiful material for
coat suits and separate skirts. our
price while they last, per yard. SOC
8 pieces 3S inch Novelty Wool Suit
ings, in plaids, checks and fancy
mixture. regularly soc, while they
last, your pick for, per yard 27kc
pieces of genuine Astrachan Cloak
ing which sold for $500 yard, sale
price ......... .Si'oo
2 pieces 81 inch imported Priestley
Cravenette which sold for $2.25 a
yard, sale price ............. $f.20
l piece So inch Brown Sicilian,
which sold for 800 yard, in the
$50, 100000 sale ..............S9 c
pieces 81 inch high class Novelty
Suiting. silk and wool mixtures,
regular retail price $3.50, Guthrie
safe price .$i.~o
pieces all wool so inch Checked
Portese suiting, sold for $3.50, in
green, garnet and navy, our sale
price per yard 49,. ...... .S9c
2 pieces "a inch All Wool Heavy
Bretonne Cloaking. in grey only.
sold for s2.25, our sale price per
YARD ....s..... .%A'io
The Paducah evening sun. [volume] (Paducah, Ky.) 1906-1929, 1908-11-18
White Goods and Linens in $4,000 Sale

81 inch White India LinOn sold yard sc
80 inch Feeced Madras
80 inch Satin Stripe Feeced Madras the coo
32 inch White Figured
80 White Checked
q inch White Satin pais
25c
We would advise selection
All Linen for
Full Pillow
White Spreads
White Mareles Quilts
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1908-07-01
MOST MIRRORS ARE DECEPTIVE.
To Get True Reflection, Glass Must
Be Draped.

Ones reflection in a mirror never
does one justice. Comfortable thought
for the plain and pretty alike. Com
plexion, expression and color are all
really better than the shining glass
makes them appear. Let not her to
whom nature has been sparing of her
charms despair. If she would see her
self in the deceptive mirror as others
see her with the eye, or as nearly as
possible, let her hasten to draper's
shop and buy quantity Of soft. pure
white material-gauze If possible If
not, Swiss OF India muslin will an
swer all right.
Be sure to have IL pure white. and
after polishing the surface of the mir
ror gather the material at the center
OF the top and bring It down softly
at either side, framing the glass soft
ly in folds of pure white. When this
is done to artistic satisfaction peep
In and see what a transformation
The true tints of the complexion. the
expression OF the countenance and the
eyes. the correct color OF the hair. will
be accurately reflected.
This is one Of the milliner's oldest
secrets. Many OF the most artful Of
them drape the glasses in the softest
drapery OF pure white. 1t is done with
the view of giving their fair patron
esses the best view OF themselves DOS.
sible, administering in this way a little
subtle flattery. while showing off the
headgear to the best advantage. This
tip therefore, possibly may cause a
return to favor Of the draped toilet
glasses of a few years ago.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1908-07-01
THE STORY.

r He prophet Elisha returned from
Ramoth-Gilead disappointed and
perplexed. He had gone thither under
me confident expectation Of amounting
Jehu King over Israel but no word
had come from God directing sucb ar.
ton. He had waited impatientlv for
several days looking for Divine light
and leading, but no Divine message
came. and at last he had returned
home. as we have said. disappointed
and deeply perplexed.
Years before when Elijah was abo,,,
70 be- taken from him into heaven he
had laid the solemn charge upon him
To anoint Jehu king over Israel TELLING
him how the Lord had spoken to him
IN the mountain and had told him that
Jehu was TO become king I'm the room
OF Ahab.
At that time Jehu was a mere voptb
promising, 10 be sure. but only be
ginning his career I'm the armv--a,d
Elijah had understood that tho ,j,,,a
had not arrived 10 anoint yehu Wbor
King Ahab had been killed I'm tho
battle with the king Of Syria the
prophet Elijah had not been surprised
or disappointed when Ahab's son
Abaziah had come TO the throne not
withstandlnS the fact that the young
warrior Jehu had returned from tie
battle with gloriols record for yaJor
BDd had proved himself a leader al
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1908-07-01
Importance of NeoIioees.

To leave home without putting into
the bag or the trunk negligee of some
sort would be to court all sorts of dis
comfort. for after an exceptionally long
run every woman needs the relaxation
OF her kmono and her slippers. There
are innumerable soft, noncrushable
fabrics OF which negligees may be
made, but none prettier than the chal.
lies in Persian patterns or the thin
cashmeres trimmed with wash rib
bons. Some tourists. however. rely
upon matinee Jackets matching their
silk petticoat. and these, of course. re-
quire the minimum OF space and an.
swer perfectly for lounging purposes.
but not for bath robes nor 10 faciIi.
tate hasty fight from a hotel in case
OF fire
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1908-07-01
New Material for Wal.

Much complaint has always been
made by occupants Of houses In cal
cutta on account of damp walls. cspe.
cially in the rainy season Of the veau
To remedy this it is proposed to usc
a new kind OF damp-proof paper, made
Of raw copper" and varying I'm thick.
ness from 00012 of an inch TO O. OO6
It Is sail to be capable OF beine
worked into ell sorts Of patterns. II
is elaimed to be insect-pToof and damp
proof and can go six or seven ,vars
without befNg cleared Il is used In
The same way a. wall De per.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1908-07-01
THE FIRST TASTE
Learned to Drink Coffee When n,
Baby.

II parents realized the fact that COZ.
zee contains a -caffeine-whicb
is especially harmful to children, they
would doubtless hesitate before CIV
Ing the babies coffee to drink.
When l was a child in my mothers
arms and first began to nibble things
at the table, mother used TO give me
sips of coffee. AS my parents used
coffee exclusively at meals | never
knew there was anything to drink but
coffee and water.
And so contracted the coffee habit
early. l remember when quite young
the continual use of coffee so affected
my parents that they tried roasting
wheat and barley, then ground it in the
coHee-mill, as a substitute for coffee.
But 1t did not taste right and they
went back TO coffee again. That was
long before Postum was ever heard Of
continued to use coffee until was q
and when l got into office work. be-
gan TO have nervous spells. Especially
after breakfast / was so nervous I
could scarcely attend to my CORE
gpondence.
AT night, after having coffee To-,
supper, | could hardly sleep. and on
rising in the morning would feel weak
and nervous.
"A friend persuaded me to try Post
um. My wife and ! did not like IL
at first, but later when boiled good
and strong it was fine. Now we
would not give up Postum for the
best coffee we ever tasted.
L can now get good sleep. am free
from nervousness and headaches.
recommend Postum to all coffee drink
ers.
There's a Reason"
Name given by Postum Co. Battle
Creek, Mich. Read The Road to Well
ville," in pkgs.
Ever read the ABOVE letter. a new
one appears from time to time. They
are genuine, true, and full Of human
Interest.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1908-07-01
KNEW WHAT THE JOB MEANT.
An9-y Citizen Put Ordeal Up to Street
Car Company.

Net long ago there entered the Office
OF the superintendent of trolley line
In Detroit an angry citizen, demand
Ing Justice" in no uncertain terms.
In response to the officials gentle
inquiry touching the cause of the, de-
mand, the angry citizen explained
that on tho day previous as his wife
was boarding one of the company's,
cars, the conductor thereof had
stepped on his spouse's dress, tearing
from 1t more than a yard OF material.
Il can't see that we are to blame
for that" protested the superintendent.
What do you expect US to do. get her
. new dress?"
No. sir, l do not" rejoined the,
angry citizen, brandishing a piece Of
cloth. What ! propose is that YOU
people shall match this material -
Harper's Weekly
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1908-07-01
OVercatino.

When prudently followed, the prac
ice OF fasting is most beneficial
Many people really never feel the sen.
sation OF natural hunger. All they
nave is a morbid craving for food.
which comes OF habit rather than
from any actual need felt by the
stomach. Natural hunger. declares
the New York Weekly. stimulates the
palate, and is felt in the mouth as well
as in the internal organs. II makes
the plainest food seem delicious and
when being satisfied, is a source Of
such enjoyment as the average we'll
Ted man rarely experiences, Some
suffer. II is true, from insufficient
food but not so many as those whose
Ills arise from excessive eating. tbei1
digestion being continually overtaxed
A habit of judicious fasting would dc
wonders for them. The system woulc
recover its lost tone, and-in the case
or mental workers-the brain would
work with an ease and lightness that
would surprise them. for the brain is
one OF the chief sufferers from the
practice OF overeating.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1908-07-01
Misfit Education.

Ihs educators and parents who are
now renewing the old struggle for a
thorough revision OF the high school
curriculum have taken as their guild
Ing maxim "A place for everything.
and everything in its place" An ex-
cellent principle 1t is, especially de-
serving of application to the task of
nigh school education in these DAYS.
when impulsive apostles of liberal
education are trying to find a place
Tor everything in a high school cata-
-ogue without concerning themselves
very seriously over the vexatious
problem of putting courses in proper
places. The appeal must be needed.
says the New York Tribune, not sim.
ply for the sake of the young people
who are seeking an education. but
also In order to check the wholesale
desertion of city high schools, which
Is disquieting teachers and school
boards all over the country. Plainly
written on the face of enrolment sta
ustics is the warning that unless mis-
ut courses are dropped the magnifl,
cent establishments adjoining the high
school systems of hundred largo
American municipalities NAV soon he
tenanted only by the relatively few
pupils who wish to prepare for col
lege.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1908-07-01
NEED OF PHYSICAL EXERCISE.
No Woman Can Long Neglect It, and
Retain Beauty.

The woman who says she has mot
time for exercise is usually the one
who most requires it, She who sits in
an office or stands behind a counter
must have certain aids such as rest.
diversions of proper kind, exercise
and diet, to maintain health. and il lie
by adjusting these sanely that balance
is kept.
1t is mistake to think that because
one walks during the day or does
housework, etc, sufficient exercise Is
taken, for it must be remembered
that only one kind of work is done.
and necessarily others must be de.
veloped to keep the strength.
Then again, unless the mind is re
Taxed any kind of physical exercise lie
valueless. For instance, 20 minutes
walk in the air should be taken at
some time each day by any woman
who does not wish to lose her com
pleXion and freshness in early youth.
10 breathe deeply while walking is
not only to increase the benefit of the
outing, but trains the lungs to expand
TO healthfulness. and greatly improves
the figure by filling out hollows in the
neck or preventing them. II il is done
at this time IL will soon become a
habit. An excellent way Of beginning
is to inhale slowly while taking six
steps. By the seventh step exhsIine
should begin, taking the time Of six
more steps for IT. This is simple. but
worth trying.-Chicago American.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1908-07-01
Who Owns the wa,erway.7

One OF the most Intricate problem
involved. and one which must be
cleared before Ns have gone far with
me management ef winter power, In
that OF the ownership OF running wa
ter-a matter to which both congress
considerable time with very incon-
elusive results. Under old conditions.
when the erection OF q dam was the
whole apparatus OF power develop
ment, the man who owned the dam
ate was considered by that possession
10 own the power in the water during
the time 1t was passing his land
When water power was the only pow.
ct. and larger development was neces-
'ary. this dam owner was given the
right to take for fowage the lands OF
his Immediate neighbors. for a fair
price. But now that we have passed
sar beyond that stage, to . time when
the improvement Of a river begins at
the fountain from which it springs
and In the forests which cover the
alopes OF the surrounding hills. we
can no longer follow this old proce.
dure. The work which is done at
aead waters actually creates a power.
declares j. l.. Mathews in the Atlantic.
since 1t enlarges and steadies the
now; and that power is possible Of
utilization over and over again, for
every foot of fall from the fountain to
the sea. The supreme court has often
held that the government has but a
navigation right in streams, and that
ene states themselves own the water.
and the landowners the use for pow.
er. But old usage must give way to
aew needs and a new body Of law de-
scriDing and establishing the owner
snip and the extent of the several
rights in river is one of the urgent
seeds Of the new movement.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1908-07-01
Clean Rafhinn

II IS necessary TO keep all bathing
accessories pure and clean. The
sponge. II it shows signs OF souring.
should be rubbed occasionally with
fresh lemon and rinsed several times
in lukewarm water A sun bath also
purifies a sponge. The soap should be
allowed to dram and dry off after the
bath and never be allowed to soak in
the water
Lastly the tub should be carefully
rinsed and cleansed ready for the
next occupant. This is a little point
which should be unnecessary TO men
ton, but is, alas, often forgotten or
neglected.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1908-07-01

Most Americans get more FOR their
money than any other people Of any
other age. In recent lecture. a teach
er OF economics told more than half
the story when she said: The thing
that has increased is not the cost Of
living but the scale Of livA1g. The
change Is not in the price at which ex
istence can be maintained. but in peo
pies ideas as to what are necessaries
of life"