The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1908-03-29

berger's corner, on the corner opposite
that would have been disastrous. No! Two blocks
further up the street?
Why, he will die two blocks away from that sta
ton just I would die in my old store. He will be
back number He will be out of it. Sure! To be
sure"
So elated Napoleon went that very day
and ordered work started on his site.
Everything comes my way and Miriam's" he as
sured himself He could not foresee that weeks
later he would leaning Imply back in his office
chair, with ruin staring him in the face. But that Is
what happened. The morning papers had It, and had
it Enthusiastically not headlined, only stuck away In
bit of uninportant current news:
CHANGES IN NEW SUBWAY ROUTE"
What changes? None that affected Napoleon sulz-
berger, until
What this he cried out in anguish Well
1t there in all it's ghastness. The subway sta
tion had been moved two blocks north on Second
Avenue.
Two blocks north on Second Avenue Just where
Yergmann Of Fourth locating his
Second Avenue Syndicate Store.
Napoleon tore his hair. Who has done this here"
he cried. Next day he started find out. The city
hadn't done It, The commissioners hadn't done It.
The contracting company hadn't done it. No had
done it directly. 1t had merely happened.
But Sulzberger knew in his soul that Yergmann
had done it.
Miriam tried to make the best of 1t. You sell
that corner then, for five prices
He shook his head The subway station is not
there. People will not buy and pay five prices
They will pay two prices
Maybe; maybe But what of that" returned
Napoleon. DO you not understand have contracted
for and liable for the erection Of that there new
store? 1t is matter Of hundreds Of thousands The
erection must go ruined. Miriam"
"It you had only let well enough alone" sighed
Miriam.
Napoleon shook his head and shoulders. Not" he
Numbered. NO! did right. I should take chances
1t is right | tell you my wife, we have weathered
storms Eth, little one? But remember this: shall
stick it out and shall win out. if not to-day, then
morrow. If l fail 1 shall fail for hundreds of
thousands. But I shall go
In his dilemma he started in by going boldly to the
commission to the city authorities to various poll
ticians, and to the contracting engineers. He was
plausible, persuasive. nsstent.
Il should like" he told them that there should
be a station that my store"
They laughed. rs that all they inquired.
Napoleon never yet had learned modesty in it's
truest sense. He shrugged his shoulders No" he
on II should like also underg ground entrance
from that there station into my store. should like
that my sign Sulzberger's Big Store '-so-should be
placed where all could see
"Is that all?"
suzberger showed his teeth NO" he went on
Il should like for all the guards when these here
trains begin to rum to out at that there station
-so-like this: SuIzberger's.'"
Anything else "
That is enough" sighed Napoleon
But they were adamant He twisted, turned, and
tried a thousand experiments. No
way station going to be at Yergmann's corner
and 1t there to stay. Yergmaun simply had been
too big, too influential. to be ignored by the officials
Slowly but surely the subway neared completion,
Slowly but surely Sulzberger's New Store and Yerg
mann's Second Avenue Syndicate Store neared COM
pleton Both stores had been started late and both
stores expected to open about year before the
first trains All these things had taken
nnDth his nd zinc hoir
impress Napoleon. He grew thin nervous, bit
wd-eyed. But he would not give up
Anyhow" he told Miriam, II carry this here bluH
to the limit. know what I'm up against. but the
others don't, and they don't know know It, either"
And suddenly the time when it was but a
matter of four months before the old Big Store
should move into the New Big Store two blocks
above.
"A moving sale" smiled Miriam Napoleon. It
ironed the wrinkles from their cheeks. These
ing sales warmed &eir hearts moving sale well
advertised. meant money; lots of it.
I'VE shall fill that old store to the chimneys" an
nounced Napoleon. II have been buying all over for
year. cheap cheap, cheap. out of everything
Maybe we shall make enough money that sale
tide over Who knows?-
We advertise this saie-big," exclaimed
Miriam.
I'VE shall write them out together you and I little
one" said Napoleon.
What pleasure they took writing these ADVERTISE
menus! iney knew how, too Sulzoerger's advertise
ments never tired you. They always specific.
They told you Of one special bargain. They never
descended to tame generaltties. Mriam's announce
ments started like this:
1916 Wooden Night Shirts at 80 Cents
How Did We Get En-?
Why Have We Got EN-
Why Do We Sell EN- at so Cents!
What Are They?
And Her advertisements like one
ring circus They didn't confuse. Before you got
through reading them you knew more about Sulzber-
gers than you did about the ball game. And Miriam
and Napoleon spread themselves onNhis moving
out-sale ad that out-Sulzberger Sulzberger.
Finally they sighed with relief
All done but showing EN- up next to good reading