The Laurens advertiser. (Laurens, S.C.) 1885-1973, 1908-08-12
WHY is THE ADVERTISER

'1iieSiibS 90 We Il ulOll I1lc IWcllJN-
fourth year of The Advertisers publ
cation the occasion warrants a few per-
sonal remarks and questions. On Au-
gust the fifteenth, 1885, this paper was
brought into existence and has been is
sued continuously since that time, each
year bringing new and added prosperity
and enlarged patronage. Encouraged
by these conditions we are led 10 be-
lieve that the paper has always %striven
to fulfill the work of a NEWSPAPER
and accomplish the purpose of it's
founding, and SUCCESS is the reward
of this effort.
Then WHY is The Laurens Adyer-
tiser? In the first place it was begun
and is now conducted as a w~ealth-pro-
ducing enterprise-to make money.
business men work for returns, not
wholly for the love of work; love of
work Will not finance an undertaking..
To make money the owners of The Adj
vertiser are furnishing a commodity for
which there is q demand, namely, a
newspaper. They are supplying an ar
ticle which the people buy-THAT'S
BUSINESS.
The next thought is prompted by the
preceding: Why do the people buy this
article supplied by this particular cor
poration? Because it comes up to the
requirements for a NEWSPAPER. A
newspaper is an organ for the dissent
nation of the news of its territory, for
the expression of views relating to pub
lie matters and a medium of communi-
cation among the various branches of
industry. The Advertiser is the county
paper of Laurens, it's territory circum-
scribed by the county boundary lines;
it carries the news of Cross Hill to
Lanford, of Clinton to Princeton, and
so on. Why is The Advertiser? Be-
cause it disseminates the news of Lau-
rens county.
The second function of a newspap
the expression of editorial opinions
IS none the less important and quite as
much in demand. Discussion of mat
ters pertaining to the public, advocacy
of enterprises that will aid and promote
the public good, condemnation of wrong,
opposition to all forces, movement and
institutions that tend to degrade or i'm
palr-eXpressions, we say, upon all
these matters are demanded by the
reading public, and the paper is Judged
and appraised according to it's attitude
on such subjects. The Advertisers
record speaks for itself. CHANGING
over the files of the years past we
find that this paper has note failed to
express itself on public matters, has
always been the advocate of good en-
terprises, suggesting new movements,
encouraging the maintenance of all in
stitutions for the uplift of the people.
striving to promote the interests of
farmer, merchant, banker and profess
sional man. 1t has NOT SOUGHT to
ARRAY the INTERESTS of it's COM
MUNlTY n AGAINST the other.
1t has unfalteringly denounced what it
deemed detrimental to the public veal
or whoever advocated such; it has not
been the champion of any men or insti-
tutlons that feed vulture-like on the
public wealth or whose business was to
degrade or debauch the public mind and
morals. It's influence has not been lent
to the propagation of fraudulent, dis
honest schemes; it has condemned such.
Why is The Advertiser? Because it's
editorial policy has been for the better
ment and advancement of the commu.
nifty.
AS a medium of communication for
the various business interests in Lau-
rens this papers power may be esti-
mated by noting the advertisements.
notices, announcements and such like
that appear in its pages from time to
time. Not being engaged in the task
of arraying farmer against merchant,
or both against banker, the value of
advertising with us has been recognized
and u patronage is evidence in fact
that this department of the paper is on
equality with the others.
WHY is THE ADVERTISER? BE.
CAUSE 1T is STRIVING EARNEST
LIZ, FAITHFULLY AND HONEST
LY TO FULFILL THE MISSION OF
a NEWSPAPER.
Who will we copd 10 Sbo Ion;oIoI,.