The Detroit times., 1908-09-30
SWELL GOWNS AND
CLOAKS ARE ON
DISPLAY
NswcoMe-ENplcoTT CO.'S AN,
nuAL OPENING ATTRACTS
THRoNes OF LAolEs-sToRE is
HANDSOMELY DECORATED.

The annual autumn opening or the
Newcomb Endicott Co. store Whlcn
began Tuesday morning, assuiheu
more the form OF reception IMAM
business enterprise Early IN the
morning automobiles and car
riages of every description lined
the street in front OF the establsh'
ment and throngs OF ladies' visited the
beautiful show rooms TO admire tno
pretty gowns and other aftie4Ss u
wearing apparel ON view.
The store was handsomely decorat-
ed nv Schroeder in honor of the occa-
sion. At the main entrance 20 the
store a large. panel of maidenhair
ferns and pink and white water lilies
formed a centerpiece and the various
counters and tables were ornamehted
with American beauty roses. palms,
ferns and potted plants. The windows
are unusually attractive, more atten
ton being given &c elegance than
elaborateness. Several gowns impor'
,atlons. give an linking OF what Is 10
be seen In the store.
department that attracted special
attention is that containing cloaKS
Capes for evening wear predominated,
many being fashioned after the Jap
anese style. They come In broadcloth'
satin, crepe de chine and lace. irish
crochet, and diet being especially
good. Miladi can find here almos. any
;o.or TO suit her fancy. thess capes
coming In blue. rose. Pink an6 wife.
Any number OF handsome imported
gowns for evening wear are displayed.
an attractive one being OF the new
shade resembling what was formerly
called magenta, but now known as Cy-
rano. This gown is OF ottaman SILK,
made princess sheath, with tucked net
sleeves, high collar and high ruch'
ings A noticeable feature or the
evening gowns is that the sleeves, with
barely one or two exceptions, are long.
The day of the short sleeve has gone.
In the suits the materials used are
broadcloths, imported mixtures and
some velvets, while wisteria, peacock
blue, moleskin, burnt mahogany, rasp-
berry. olive green and catawba are
favorites. A fetching suit In wisteria
had the skirt OF broadcloth and the
long coat OF ottaman silk trimmed with
braid ornaments. Nearly all OF the
collars are high.
Black fox will be much favored In
furs, while mink Is still holding It's
own, one mink coat being marked at
$4,000. White fox is also very good,
as Is also pointed fox. In the separ-
ate waists many are constructed OF
net and messaline, with Persian bands
as a trimming. These waists come In
myrtle green. wisteria, taupe, Copen-
hagen blue and other dark colorings.
These waists are nearly all Of the
tailored variety.
Immense hats. with immense plumes
are much In vogue, the directoire be-
ing used both In the large and me-
dunn sizes. Seal brown Is an import
ant part OF millinery this season for
facing the huge hats, while a great
deal of fur will be used in trimming.
There are many shades Of peacock
blue as well as smoke, sapphire and
amethyst. Several Of the smaller tur-
bans are made Of beaver. and many
flowers are used, such as big roses,
the lotus blossom and moon flower.
both In the willow variety and
single quill. are used in profusion-
Throughout the store in the silks,
dress goods, the infants and children's
may be found the newest
designs and styles. The opening will
continue until Wednesday night.