The Topeka state journal., 1908-12-23
TIE EVENING STORY
When Advertising Pays.
CBy Edith Bowman.)


the firm, as he took the can into his
hands and inspected it more carefully.
Some actress. isn't it? Her face
seems familiar
q Actress nothing" was the con-
temptuous retort. Hosmer could af-
ford to be fippant when he scored a
success. That's the little typewriter
over in the shipping room. 1 caught
her smiling like that one day, and it
made hit with me. I invented the
powder to go with it. It's the old
'Saponica,' with little carInine put in
to make it look different. 1 tell you,
girl will be known all over the coun-
try, and the sales-well, I'll be around
for raise in salary in about five
weeks"
Powers smiled and nodded. Hosmer
had a regular scale of self praise.
When he suggested that the firm owed
him hat for an idea, it was only an
ordinary hint. The hint that he
that he had greater confidence in an
idea. The last time that Hosmer had
announced that he was worth a raise
in salary was when he had introduced
Sunburn Cream which eventually had
brought the Cosmetic company very
nearly a quarter million.
Dentola seemed destined to enjoy a
more permanent success. Within two
the entire nation. Even in the tiny
hamlets Dentola placards adorned
the general stores.
The Dentola Girl smiled life size
life size she beamed at train-tired
travellers along the trunk lines.
Vaughn, the head of the shipping
department, was rather vexed over the
picture was merely to be used to deco
rate the cans of powder.
Il became something of a nuisance
when visitors to the model factory of
seeing the original of miss Dentola."
Vaughn, resentful of the admiring
gIances of the masculine visitors, pro-
tested to Hosmer.
declared the sales expert with a
laugh. "Miss Dentola is the best
saIesw oman that ever was. We sold
more than million boxes last month
and the orders are still piling in. I
tell you, Hen. 1t pays to advertise when
you advertise right"
"Sure," assented Waugh, "but you're
OVERRIDING it. We wanted to sell the
tooth powder, not to bring people to
the factory to see Miss Dentola. There
had seen the pyramids and the Sphinx
and the tower of Pisa, and all the
other show spots of Europe, but he
felt he couldn't go back to Montana
until he'd seen Miss Dentola.' BY the
way he looked at her, L guess he
would have liked to take her back to
Montana with him. He's only one.
There's hundreds. It's all Miss Pryor
can do to keep her work up"
TIL take her over in my depart
ment." offered Hosmer with suspicious
readiness. Vaughn shook his head.
'She would have to learn an en-
tireIy new line of work" he objected.
'''She knows the shipping game now
Let her stay. even if your ads are
nuisance and worse"
"But think she ought to be in my
department" urged .Hosmer. 1T IS in
the advertising end that people would
expect to find her
stYou get out of here" demanded
Vaughn. half in friendliness and half
very much in earnest. He had had
Minnie Pryor in his department for
more than two years and had given
her scarcely q look until Hosmer had
made her nationally famous.
When men in Alaska began to send
proposals of marriage to the girl
Vaughn began to realize that his as
sistant was decidedly pretty, and as
the same time, there ensued pretty
race for favor.
Minnie Pryor, finding herself in de-
mand for the first time, developed into
a beauty. So long as she had been
Minnie Pryor, typist, she had
Powers, president and practical owner
of the corporation, insisted that she be
given a royalty on the use of her pic
ture, and though this was but frac-
ton Of a penny per box, the generous
use of Autographs enabled her to dress
for the first time in her
narrow life
With the purchase of better clothes
she had seemed to acquire that indie
Unable charm which belongs to the wo-
man who knows herself to be in de-
mand. She did not develop what Hos
mer was wont to term big head" but
she held herself we'll, and the apologize
little typist of the shipping room had
become the belle of the Cosmetic COM
pany'S works.
Hosmer had his room papered with
her pictures, and the more he saw them
the more deeply in love with the origi-
nal did he sink. Vaughn had but one
of the posters in his office, for he did
not need them with the girl herself
bending her shapely head over the desk
by the window, and he, too, was very
much in love.
In the office both men made the best
use of their time, but once the closing
time arrived Miss Pryor disappeared.
Early in the campaign Powers had sug-
gested that the liberal use of her face
had rendered the girl rather conspicu-
ous, so the company paid for a carriage
that took her to and from her work.
At first Hosmer had approved the
suggestion. but now he went to the 9TH
sr extreme. There was no chance to
walk home with Miss Pryor, and his
request for permission to call was met
with polite negative.
He and Vaughn could only fight it
put during office hours, and when
Vaughn objected to Hosmer's continued
presence in the shipping department. |
and asked Powers to give Hosmer |
nint to that effect, the sales expert re-
-aliated by again reverting to his sug-
gestion that Miss Pryor should be
to the sales office
The constant pickering could have but
,ne effect. From sur1iness they passed
% open warfare, and at last they |
brought the matter to the head of the
firm.
Each pleaded his case and then they |
stood waiting the decision with an anx-
ETY. that showed plainly in their faces: