Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1908-05-09
ADVERTISE THE TOWN.
Suggestions From an Expert as to a
Publicity Campaign.

Publicity Campaign.
More than Il hundred cities and
towns In the United States are now
conducting successful advertising CAM
paigns in their own behalf Some
Canadian cities also boom themselves
recent paper read at a meeting of
commercial clubs by Curtis l.. Mosher,
manager of the publicity bureau of ST.
Paul, some valuable suggestions were
given. Mr.. Moshers remarks on mu-
nicipal advertising are applicable to
any town which desires to present its
attractions TO the outside public
Among other things lie says
NO municipal advertising campaign
can succeed until it has the united sup
port of practical business men. Some
body must be responsible for the collec-
ton of necessary funds, even though
only a moderate and economical cam
paign is decided upon. Some one must
be- responsible for the results. Other
wise the campaign will be only desul-
Tory and unsatisfactory. The best and
most practical man the municipality
can bring forward should be made
chairman of the general committee in
chargerof the work or he officially des-
ignated by some similar arrangement
as the manager and director in charge
of the work
The best beginning that a munich
pality can make in considering an adj
vertising campaign is 10 look well to
improvements
Mr.. MOsher dwelis upon the impor-
lance of clean and well lighted streets,
good sidewalks the removal of dilapi-
dated buildings along business streets.
a first class. hotel. a public library. at
rractive approaches To the railway sta
ton. rest rooms for women and public
drinking fountains.
las no town or city" continues Mr..
Mosher. "c:tn grow faster than the
business from its local and tributary
population permits. the first important
duty of local business men is to con
slider the possibility of securing Il lar
ger rural population Oh which TO draw
for Increased business. To get this
population and to build up the agricu;,
iural resources Of the tributary terri.
:ory Is one of the important ends to he
sought in the local advertising cam
paign
: The merchants with country trade
should get lists of friends of their Gus
toners living in distant states and
send them Il letter framed up some
thing like this; Mr. -, who is a pros
porous farmer living miles from this
Town. Is successfully farming acres
and this year raised such and such
crops, clearing such and such profits
He has given me your name. and ! am
writing you TO tell you of the splendid
agricultural resources of this section
and the excellent opportunities near
this town and adjacent to the farm
operated by your friend. which you
may perhaps wish to utilize Make the
letter strong and to the point. Set
forth the kinds of soil and crops, the
values of land. etc, so that the mar
who gets 1t viii have a clear idea OF
the situation.
.Inclose with the letters lists OF
farms for sale within easy reach of the
city; also tracts of unimproved lands
IF the business men of the town car
secure from hundred farmer custom
ers the names of only five farmel
friends or relatives in the old HON,
districts it means 800 agriculturist.
upon whom direct advertising worl