The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1908-06-19

a dapper little Dald-neadeu BehlleMah
who, an hour before, had introduced
himself as g. Dodge, the inventor Of
new perfume called The Essence of
Advertisement, which article he
sought to introduce into few select
stores in San Francisco.
The proprietor and the general man
ager had heard the little inventor out
without showing him out. Indeed, they
had listened with growing interest to
his dissertation on the value Of The
Essence of Advertisement, and had
agreed to order a heavy consignment
OF the perfume, should the sample
prove a complete success.
The little inyentor-demonstrator was
all confidence. Uncorking quart bot
tie Of the essence. he went through the
store and sprInkled the counters with
slight quantity Of the stun. He also
dashed some upon the threshold Of the
emporium doors and against the large
plate glass windows without, as well
as on the sidewalk itself, for, strange
TO say, the essence was not to be sold
over the counter but was TO be
sprinkled about the bazaar.
The fluid was as colorless as water,
yet as fragrant as white violets, and
soon the emporium was pervaded with
it's delicious penetrating odor.
You see, gentlemen" explained the
little demonstration, "all matter Is
spirit and all spirit is matter. or, in
other words. all things both physical
and spiritual are one in their final
element, and matter can be changed
into spirit and spirit into matter This
Essence Of Advertisement is material
ized thought By a certain secret
process collect the advertising
thought Of a number Of men Of adver-
tising genius and force these thoughts
into the perfume Of violets, somewhat
as gases are charged into natural min
eral waters, and breath Of this pre-
pared perfume wher drawn into the
lungs, acts precisely the same upon
the person inhaling 1t as column Of
choice advertisements would act upon
that person. Thus, by sprinkling the
essence upon the counters and before
the doors Of the bazaar, every man
and woman who comes within inhaling
distance Of the perfume Is strongly in
clined to purchase-and purchase
heayiIy-th0se goods which you have
on sale, exactly as one would be
moved TO purchase those goods imme-
diately upon reading some mastery
written advertisement. BY evening
your sales viii attest In fat figures the
perfect truth OF my assertions"
The proprietor drew a deep breath
OF the delicious violet fragrance. and
patting the little inventor on the back,
beamed graciousiy.
I'VE shall see" he said I'VE shall
see"
The cashier was perhaps the first
that day 10 be aware Of a sudden and
excessive increase Of trade at Cope
> lands dry goods emporium. Money
poured into his office. not by the dimes
and dollars but fives and twenties-a
stream Of gold--foT In California coin
not paper. is still the everyday cur
reney-ran towards the rear Of the
bazaar along the change" wire. and
returned a stream Of silver. The eoun
ters were crowded with buyers, though
no special bargains were on sale. and
u seemed that every one who passed
before the great show windows OF tbs
store stopped to admire. then hurried
In 10 buy.
Soon the iills we're empted Of silver
change. and the manager was called
up and notified TO that effect. He i'm
medlately reported TO the proprietor
the happy state Of affairs.
Beamlng like a sunbeam in cloyei
and dew. the proprietor received th,
news. rubbed his hands, patted tbs
manager on the shoulder. and withou
word Of notice increased that gen
tleman's salary a hundred dollars
month.
Y 1T was the Essence Of Advertise
Nment that did the trick!' the manage
felicltated himself. What a luck.
stroke It was that listened to the III
tle inventor and didn't turn him away
as | was about To do"
The clerk sent out for that purpos
brought in two large sacks of silve
change. yet the cashiers Office bareI
got through the day without sendln
for more silver, SO heavy were The al
onoons sales
"0h. what a delicious fragrance 0
vi5letlH exclaimed a certain lad
patron, typical Of all the bazaar's pc
irons, and turning to the solicitor
salesman she ordered a dozen sill
shirtwalsts. whereas she had yislte
the store intending to purchase bu
one. What a perfectly exquisite fra
graneei It reminds me OF when wa
a happy. eare.free little GIRL"
The next morning. when the N
ventor called to learn what success
fssd attended his essence. he was me
with wide.open arms. Policy woul
have cautioned the proprietor and tn
ppneral manager to have received tn
little gentleman but lukewarmly, tha
+ they might beat down the cost OF tn
perfume-which was 500 a quartz
Foroetaff tho nrtoa hofno ndvonrof