Omaha daily bee., 1908-10-20

found his way into the recesses of mems
hearts through the avenue first Of their
confidence, a man to whom friendship was
a thing Of sacred worth.
For days prior TO his death Mr.. Darlow
was the object of solicitation to his friends
everywhere. The news of his illness had
gone abroad, but care had been exercised
at his direction-not to arouse too keen APP
prehension by magnifying the seriousness
of his condition. He believed he would re-
cover and was unwilling to give his friends
any uneasiness. But for days letters and
other messages Of solicitous inquiry from
all over the country poured in.
Life of Impatient Activity.
This was a life of impatient activity. Al
fred Darlow was a stranger to Incidence.
Mentally and physically he had to be busy.
At least he was. Gifted by nature and Gull
tured by education, he was peculiarly fitted
for the work to which he gave the hest
years of his life. He was born in London
fifty-two years ago. He took a classical
course at old oxford, then travelled extern
sively. In early manhood he came to the
United States, settling at st. Louis. From
there in 1888 he came to Omaha and took
up his work with the Union Pacific as a
clerk in the passenger department. Rising
by steady gradations, he finally became
manage of the advertising department and
here he made a name for himself and a
record for his company which not even the
bounds of his own country could limit.
Much has been said and written of Mr..
Darlow and his Union Pacific system Of
advertising, but not too much. He became
an artist and made his work an art. He
set the pace and others followed. He
magnified the possibilities of his sphere Of
endeavor He became a student and finally
an authority on the great western country
traversed and coloniEed by the Union Pa
cific. 1t has been said that he wrote more
on this vast transmissouri empire than any
other one man and what he wrote was
interesting, attractive and official. He has
compiled volumes, many of which adorn
his library at home, which is one of the
best in Omaha.
Friend of the Press.
Mr.. Darlow had a peculiar sympathy for
and insight into the newspaper business.
He realized the possibilities Of it's power
and in the influence Of printers ink" he
reposed an implicit faith. Other legitimate
periodicals appealed to his confidence. 1t
has also been said that no other railroad
advertising man. if, indeed, a man in any
similar walk of life, had as large and as
cordial acquaintance among newspaper
men of the United States as Alfred Oar
low. Each restless toiler who was true
to this mans friendship knew that in him
he had a real friend, but the man who
abused Alfred Darlow's confidence once
never got the opportunity the second time.
When MI. Darlo% left the Union Pacific
- - II 81 49, - -. $1,000 T.
terests, chief of which were the c.. d.
Thompson Advertising agency of Omaha,
the press all over the country took occa-
sion to pay him tribute. He had news
bureaus in Omaha and Kansas City. He
had made good Investments and leaves his
family in comfortable circumstances.
Devoted to His Home.
Mr.. Darlow's home life was an example.
He was ardently devoted to his family.
He had a beautiful home. His family con-
sists Of Mrs. Darlow, who was Miss Anna
Borglum, daughter of DR.. and Mrs. ]. M.
Borglum and sister Of the renowned artists,
Gutzon and Solon Borglum Of New York;
his three children, Ida, Clarence and Dor
othy.
His library was one of Mr.. Darlow's
chief source Of enjoyment. 1t was Sc
lected and compiled with special reference
to the tastes and training of each mem
Der OF the family. He often remarked that
he wanted a library where his son and
daughters could go for mental food in their
childhood or adult years.
Mr.. Darlow was a member OF the Omaha.
Commercial and Happy Hollow clubs, the
Elk and Shriners.