The Montgomery advertiser., 1908-10-01
A CLUB AWAKENING
PRESIDENT FORBES OF COMMEH-
 CIAL CLUB MAKES APPEAL.
Tn Letter to Commercial Club Mem- bers Attention Is Called 10 Need of Crying City's Re-
 sources to World.

pres,dent Forbes of the Commer- o,aI CIuh has forwarded the following letter to the members. In it he sums up the business situation, and draws many valuable lessons Tor Mohtsoih- cry from the recent panic: ,ooe To Members of the Club:
 wear ago, the country was moving towards A panic and the panic came. Thirten New York banks, owing $9o,- 900. GOO. %, went under. In less than wear. eleven of these have resumed business and one that has not rene"e" has pafd every cent to its depositors. The other had scarcely any deposit ors. New York has ultimately lost nothing by the failures. Such a re- cover Is unparalleled in the financial history of the United States, prov.ng that the resources of the United States is so vast as to naturally over come any artificial setback
 "There reassuring thoughts apply very truly to Montgomery. There. was a bad failure In Montgomery. It was a failure of confidence in our resources and our positive development ln- stead of the leading men or this town pushing forward with the sort of as- surance that prevailed among them In 1908 and 1907 as evidenced by the ad- yertising fund of the Commercial Club. there was hesitancy and doubt and timidity; so that the work or the Commercial Club has of necessity "marked time," except for the individ- ual letters and circulars prepared and mailed by the Secretary. wi.
 '"When we now look over the unit ed States and see the restoration of confidence and the revival of busi- ness. we see that our advertising campaign should have been pushed vigorously throughout the entire year that has passed; for we had a solid basis for our confidence in this town and could have impressed the solidity of this town upon the minds or many who were restless in their business elsewhere.
 Now begins another year of life for the Commercial Club. It does not de- pend upon the Secretary or the Direc- tors alone as to whether 1t shall be an abounlinR year. It depends upon each member of the club, whose mem- bership should be regarded as an hon. or and as an emblem of public spirit and civic pride.
 Three important tasks lie before you in the year that is now begin ming
 i've declaration of Montgomery's nat ural advantages.
 "Second. a constant emphasizing To- cally the need of small industries. supplying articles of daily wear and use to a population of about 100000.
 "Third, a careful scanning of muni- cipal needs that must positively re- ceive attention before Montgomery can hope to make creditable show as great city
 This latter sug Sestion is. in some ways, the most important: for we have the object lesson of Atlanta before us: that city having grown much faster than the city authorities had foreseen and in conseuuence of which the city is at present the most un- healthy of all the large cities of the United States
 Please give evidence of your earn est interest fin a Greater Montgomery and your confidence in the unselhsh work of the Commercial Club, by re- hitting at once the dues indicated on the enclosed slip
 Yours truly.
 "A. c. Forbes.
 President"
 It is believed that the letter of Captain Forbes will elicit more spirit ed corporation this year than was evidenced last year among the club members