Los Angeles herald. [microfilm reel] (Los Angeles [Calif.]) 1900-1911, 1908-01-20
GREAT
SACRIFICE
OF
STANDARD
PIANOS
Leading Local House Dis
continuing Six Agencies
Second Great Week
Commences This Morning
Read This Important News

Never before in the musical history
Los Angeles has a sale of pianos
aroused such genuine interest.
Never before has such an assortment
of fine instruments been sacrificed at
cost or less.
But good business judgment tells us
that we must make a clean sweep Of
six agencies-representi about one
hundred and fifty instruments. In
future we are going to confine our
operations to the -Four Great German
Leaders"-the Steinway, the Kranich
& Bach, the Sohmer and the Kurtz-
mann.
This means that every Emerson,
Estey, Sterling, Laffargue and Hunt
ington piano must be cleared off our
floors before other dealers arrange to
handle these agencies. And we are
offering you these instruments today
at lower prices than these dealers
will have to pay for them.
You can buy a $3.50 Sterling piano
for 1925, $3.50 Huntington piano for
S225, a new Laffargue piano, regularly
$500, for $3.50, splendid Estey at $275,
made to sell at $500, and so on right
down the entire line.
We do not need to tell you that the
instruments we are going to sacrifice
are all pianos of worldwide reputa-
world over.
No such piano values have ever been
offered in this city. The prices We are
making are less than many dealers are
asking for stencil or cheap commercial
instruments.
We will gladly make easy terms of
payment If desired. If you are in the
market for piano here's chance 10
buy just the instrument you want at
about half it's real value-a chance TO
buy an instrument at a price even less
than wholesale.
In addition to the above, which are
all absolutely new instruments we
offer some splendid bargains in slight
Iy used and second hand Instruments
all well known makes Here are some
examples of the price reductions in
this lot: $400 Huntington piano for
$195, $500 Fischer piano for 1925, $3.50
Chickering piano for $295, $3.50 Hard
man piano for $295, $500 Sohmer plano
for 1895. All these slightly used ana
second hand pianos are in the best
condition. Whenever necessary they
have been put through our repair
shops and made like new. In many
instances cases have been refnished
with seven coats of varnish.
The climax of this sale Is the ex-
traOrdinary offer of new Steinway
pianos For the Arst time since we ac-
auired the Steinway agency we are
selling these instruments at less than
regular prices. II ever you intend 10
buy a Steinway-the worlds greatest
piano-be sure and do it now. In an
probability you Will never have this
chance again.
This sale is being held simultano-
ously at our branch stores at Cotton,
san BernardlnO and Pomona, as well as
in Los Angeles. Visit the store near
est your home, but do it now
Every day tends to lessen the assert
ment. Come in today-choose your
piano, arrange for installments and
have the instrument sent TO your home
at once. Last week we broke all pre-
vious sale records, and this week we
intend to do a bigger business still.
GEO. j. BIRKEL COMPANY,
Steinway, Cecilian and Victor Dealers
345-347 South Spring st.
Branches at Pomona, Cotton and San
Bernardino, Cal.