The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1908-02-02
.SOUTH-ATLAN7|C
SHOWS BIG GAINS
Three Hundred Per Cent. In
crease iii Past Years Business
Over 1906.
NEW YEAR STARTS OFF WELL l
High Interest, Low Mortality
Low Lapse, Mark Local 'o;''1.l Iii; Life
Con1pany's Record.

The South Atlantic Life insurance
Company, OF Richmond. Va, makes a
report for the year 1907 OF unusual IN
trrest. This report appears In this
Issue In the form prescribed ny law.
Organized eight years ago. tile South.
IAtlantici has been content 70 pul4d
slowly and surely. Progress year by
year has been steady and Satisfying.
rather than OF meteoric brand. Follow-
Ing the substantial gains OF 1906. how
ever, the company announced It's IN
tention to extend its sphere OF opera
ton, and the result of the years work.
now presented to the public, Is marked
by a gain OF over 900 per cent. IN busl-
ness DONE No sacrifice has been made
in any essential feature OF manage
ment to accomplish this increase IN
business. Invested and admitted as
sets. by department standards, nave
Increased $4,000. Revenue has been
Increased $4,000; surplus has been
reinforced, and every essential Item
shows substantial gains.
The story of the years work In
figures Is. briefly, us follows:
Assets are over $4,000: liabilities,
$.97. 900: surplus, over s221 ,ooo;s Income
from premiums. $4,000; In interest,
$4,000; Insurance issued. s3.233,560:
insurance in force. s5,SO9,947; insur-
ance gained. s214o,5s1: lapses, s11o.-
3s0, decrease OF over $4,000; death
claims, $21,492, decrease OF $4,000;
surrender values. sl,s6s.4S. decrease
of S33.S6;a Interest earned, $29,3S5.36,
being at the rate of e.s per cent. on all
mean invested assets, ETC., all through
the statement.
Cordially Received.
The years work is. however, OF
greatest interest to every citizen OF
Richmond. as evidencing the great IA
vor in which the local company Is held,
not only at home, but throughout the
South. Following a highly commenda-
tory report to the Insurance Depart-
ment Of Virginia, after an official ex-
animation, the company applied for
admission to do business in several
Southern States. No delay was expo
rienced In gaining license, and with
surprising rapidly new agency con-
INJECTIONS were formed OF the very high
est type. In several Southern States
1.-THE company secured tho services OF
many of the most prominent life IN.
lsurance men, and stream of business
and life insurance premiums was soon
flowing to Richmond. Men who had
Joined no other Southern company in
dorsed the South-Atlantlc by entering
the service of the company. Such APP
|preciation became contagious. until the
name of the company has become a
household word In many sections OF
the far South. Meanwhile development
OF the agency force went forward rap
idly in old territory. and in Virginia
and the Carolinas the record OF 1907
is equally gratifying.
The Richmond corporation Is now
firmly established in the confidence Of
the South, and the outlook for 1908 Is
beyond all question, the brightest In
its history. January, 1908, shows 80;
per cent. gain over January, 1907, In
business produced.
Favorable Items.
Life insurance statements arc eagerl,
criticized by life insurance men. ant
In the statement OF the South-Atlantit
many unusually favorable items may
be found. Chief among these is per.
haps the lapse record of the company
Only S per cent. OF business lapsed II
1906; and in 1907 this low record wa!
reduced one-half. to IL per cent.
| perhaps an unequalled record for com
| pany Of its age. Interest earnings OF
mean invested assets show 6.3 per cent
realized, probably better than all,
l
loss for the year was only SO per cent
: OF the amount expected the compan,
deriving large savings from this un
al equalled record.
Probably this lapse record. this rat,
; of interest earned and this mortalit:
record Is unequalled by any compan:
: of any age in any one year. Moreove,
: not one dollar OF Insurance liability &c
mains unpaid on December 81, 1907
y and not one dollar OF Investment re
I. turns Is due and unsolicited.
n Local Backing.
The company Is managed by me
b, we'll known in Richmond. and through
s. out the South. The board OF director
includes names prominent in the busi
II ness life OF the city. These men hav
set their faces against extravagant ex
3 tension OF the company's business, an
In have seen to it that the company ha
$. been conducted on lines above q
10 criticism. This fact is largely respor
sible for the sound and steady growt
- Of the company, and for the unusu,
"a favor shown this Richmond enterprls
r, by life insurance men throughout tt
Il South. Tho city has reason to rejott
If In the success of tho company, whic