The labor world. [volume] (Duluth, Minn.) 1896-current, 1908-10-17
TRADES UNION PUBLICITY
!. BY REV. CAAs. sTE |: Il
Eleventh Of q Series Of Articles
on Practical Methods of Union
i: Advertising
Literature in Form Of: Leaflets an
Effective Method of Reaching
the Public.

ne use OF literature IN the 10TH
o. leaflets is an effective method Of
advertising the labor union. There
are several distinct advantages in US
ing literature. The leaflet that you
give man always sticks to the: point
We don't always do that. Il: never
t gets s1detracked by a specious argu-
ment. It never loses it's temper It
will be read? by people who some
times either: afraid ,or ashamed to talk
on the subject that you wish Ito
present. Frequently it will tell the
story far better than you can do it
: 1t speaks in different languages. 1t
never gets ratified. ...
i You should be familiar with the
arguments or appeals which you are
making in the printed page, first,
because you should know just what
leaflet is needed for a particular case,
and second, because you should know
just what to use next in order to
follow up your previous effort. This
implies that there should be a variety
of leaflets employed. It is helpful
sometimes to underscore certain words
and sentences This will call atten-
tion to the most important part Of
the leaflet and 1t catches the eye Of
the casual reader, who may not care
to take the time to read the entire
leaflet. These outstanding catch
words" may hold his attention and
possibly interest him to the extent
that he may want to study the entire
pamphlet.
Advantages. Of System.
. There should be system in the
plan of distribution in order to get
the best results. Map out a. particular
, district which you will determine to
cover, ana then work it. This may
be. done in various ways dc pending
largely upon the, class that you are
planning to reach. That is, whether
you are seeking, through your litera-
> ture, to interest workingmen in the
; union in order that they may become
; members, or whether you propose to
interest the public at large in the
labor union in a general way.
) House to House Canvas.
A house to- house canvas is always
: effective. This sometimes gives an
J. opportunity for personal interview
: which may be very helpful. It is ar
excellent plan to use the mails fol
: the distribution of literature Plan tc
; get a series of leaflets which will
g have cumulative value. A. one cent
:, stamp will carry, unsealed, two ounces
Of such matter. If this is kept ur
f for month, sending the leaflets
weekly. so that they will be received
each Saturday m8Fning, for instance
it is bound to make an impression
There is value in sending the litera-
\ ture at stated periods rather than al
J Irregular times. II this is continued
you will hear Of something definit,
i being accomplished. .-.~
Selecting of Names. y
In securing the names one ma,
either copy the names of voters from
the primary lists which are used dur
ing the election period, or it ma,
sometimes pay to go through the cit,
directory, selecting the particular
group Of persons one desires to in.
tluence.
Make arrangements with the news
paper carrier to have the leaflet
placed in the papers which he deliver
at the homes of workingmen or which
he sells on the streets.
Value Of Labor Literature.
There is. no reason why every loca
labor Union in thet;land should NO
push labor literature. In some in
stances men are spending fortune
for the sole purpose Of sending broad
cast the printed :matter which tell
of something in which they are in
terested. Every political party use
it.. Reformers employ it. Genera
advertisers send out tons Of it. The
do it because they have found tina
it pays. If it pays them, it will pa
Ii the labor union. It is one of til
y cheapest ways Of attracting attentio
y and telling. your message. T.