The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1908-11-17
PROGRESS OF ADVERTISING.

1871 N-t+--s' 49, 80 --tSA ~ tA~A@
eampaign Of Sducation IN the art OF
newspaper edyeltislns which has ion
the past lew years been Ia progress.
The result 81 this Improvement and
study as o the best methods Of at
tracting tae reader and presenting the
proposition 70 lin, Is . tremendous in
crease in business readily traceable
to an Investment and tudicious use
OF newspaper space.
TIE carrying through Of some es-
peoiai sale, the fcat.ng Ct a business
fgenmre the disposal Of property the
Introduction of new products and var
ious sesigeneies Of trade and business
are effected nowadays through the
medium of the newspapers and it is
quite. practicable and possible also,
70 measure The amount Of space and
character OF advertising these projects
require The Increase in the reading
Of advertisements has grown in ex-
act ratio with the increase IN the
art Of making the advertisement read
able and interesting IN tae days be-
fore Advertisements had secured their
audience it was the idea to thrust the
name Of a store or business upon the
eye. The average merchant felt that
in keeping his name before the pub
lie, he was attaining a great deal
This was but the beginning. The as
mte advertiser after catching the pub
ilc eye set himself to holding It, To-
day the shopper, the purchaser, the
man OF woman. who is looking for
some especial thing, or has some pur-
chase to make, systematically reviews
the advertising columns to save
trouble and time in tho purchase.
Much efficiency is gained and much
time is saved by presenting all jnfor-
nation SO that it VIII be clear, atrac-
tive and always available to the GUS
TONER. before his visit to the place OF
business. Not only do THOSE who de-
sire to buy. invest or do business Of
every or any sort first consult the
newspapers in ihe interest OF their
wishes and ideas, but an attractive
and convincing "ad' often acts with
the potency of hypnotic suggestion
and sends business 10 the store, or
Office which otherwise would have en-
tlrely escaped them
The public today looks at the ad-
columns with care and pur-
pose, buying ana selling is influenced
TO an almost immeasurable extent by
People expect to find in
q store advertisement the description
and price Of the particular thing that
interests them and the advertisements
OF a daily paper receive to-day great
er- precision of attention and quite
as much general reading as does the
news. 3
The ADVERTISE who fails to give
the information desired, who fails to
present his points ana tell about the
article he has for sale in manner and
detail sufficiently ample to give satis7
faction to those who seek for infor-
nation and also to pIque the interest
and curiosity of the desultory reader
is short on business acumen and in
sight and is dropping into the rear
ranks OF the procession He succeeds
doubtless in attracting some atten-
ton and in creating a pleasant impress
sion and his advertising may be said
10 pay but why should it not pay him
more? His competitor who is not
timid OF space and printers ina and
puts these to their best economic ac-
count in the full presentation OF his
business proposition, each day, viii
sell his goods, viii get results and
win accomplish things. He may make,
ana does maize, a larger Advertising
bill-but he also makes enough to pay
it with ease, and the fact that ne con-
tinues 10 run ii op, proves that he
knows good investment Columbus
Ledger.
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THE NEW WARD SYSTEM.