Bridgeton pioneer., 1908-12-03
HOLIDAY TRADE
is BEGINNING.

A Pioneer reporter spent much of
the afternoon Tuesday in visiting the
business places of Bridgeton and look
ing over the goods that are especially
adapted for the holiday trade.
Everywhere it is apparent that the
local merchants are ready, or nearly SO,
for the busy season of gift buying.
New goods, holiday goods, pretty
things, useful things-gift things-are
all in stock, all advantageously dis
played, ready for the buyers. The
stocks are greater than ever before,
better selected, and prices are appar-
emily more advantageous to the shopper
than heretofore Certainly the grade
of goods has improved wonderfully.
The merchants are generally hopeful
for good Christmas trade, that, too,
E,despite the fact that the season from a
weather viewpoint, is not propitious.
1t has been much too warm thus far,
to be seasonable.
Holiday buying has begun. Some of
the merchants agree that there is more
demand for gift things thus early than
has been usual. The customers are
learning the advantages of early shop
ping and are getting the benefit of the
visits to stores a month ahead of
Christmas
There are so many advantages in
shopping at home that it does not seem
likely that many money spenders will
go out of town. There are few cities
anywhere that have Better stores than
Bridgeton. The stores S&thoroughly
modern and up-to-da date.N &he mer-
chants are buyers of goSds inlarge
quantities, and they buyS with dis.
elimination, selecting class of mers'
chandise that is particularly adapted
for Bridgeton, the kind of things that
the people of this locality are after. %
Prices in Bridgeton are cheaper than
can be obtained upon the same. class of
goods in the big stores of the large
cities. No fancy profits are made here.
Expenses in doing business are not
nearly as large as in the big DEPART
ment places elsewhere.
The careful attention of the clerks
here is always to the advantage of the
shopper. Visitors to the large stores
of the metropolitan places are always
confronted by entire strangers who
have no interest in them personally,
and answer demands in purely me-
chanical fashion. The heads 6f de-
partments are never seen, and goods
brought in the cities are seldom re-
turnable and mistakes are not often
corrected. Here it is different. Goods
can be secured upon approval. Articles
are sent to the homes for the purpose
OF family inspection and there is no
obligation to buy. Here goods can be
laid aside for future delivery, goods
are kept until the holidays if desired,
and are then sent to any address with
out charge and without risk to the
buyer.
When one considers that so much
happens to damage goods in shipment,
it becomes great risk to the buyer to
have goods freighted from the big city
stores here The expense always
counts good deal, and if the goods
are taken home, unpacked and found
to be damaged, there is no redress.
The loss is upon the buyer. This is a
phase of out-of town shopping that has
become really serious.
Il Here merchants deliver goods at any
time desired and the delivery is always
safe--in fact guaranteed.
y The advantages are all in home buy
IA Ing, and the home buyer is building up
Bridgeton. It's good thing.