The Greeley tribune., 1908-08-19
OPENING TALK OF +. $. BATIEi''
son TO BUSINESS MEN
TOO MANY PAPERS HERE
One Good Paper Better Than Four
Local Press Best Publicity
Medium.-HOtels, Travels
ing Men and Normal
School Good

The Patterson Business Confer
ences opeped in the Commercial club
rooms Monday evening, and the AZ
or so business men who were pres
ept at the session went away wiser
by a great many good ideas for town
publicity.
Contrary to the expectation OF
many. Mr.. Patterson did not map
out an elaborate campaign of adver-
tising the city, and making large ap-
preparations for such campaign
Instead of this he pointed out the
immense possibilities in the publ
CITY agencies we already have, II
these were only developed or utili-
Zed.
First and greatest among these
agencies he placed the local press.
He did not say that the local press
was always the greatest criterion OF
| a city's place nor the best agency for
| making the city known to the outside
| world, but that it could and should
be, and it was up to the people to
assist the papers in every way pos
sible to make them truely represen-
tative of what they would like their
city to be.
He did not mince words at all,
when he told the business men that
there were altogether too many news
papers in Greeley. Two would be
a great sufficiency, and he knew OF
certain city. with double the popu-
lation of Greeley that had only one
paper. but that was true reflection
of the city in which it was publish
ed.
He stated also that. it was only
matter of time when the newspaper
situation would adjust itself in Gree
ley.
In response to a question OF
whether or not he had ever known
situation like the one in Greeley,
where the papers had eventually
and been made into one
or two good ones, he responded that
he never had, but had heard OF some
coming down.
He did not press the point to
where he might venture an opinion
as to which one or two of the Gree
ley papers that would go broke.
From the local press he went into
discussion of the metropolitan
press and what could be done there
through live local correspondence.
There is hardly a line of news in
which some persons are not interest
ed in various parts of the country,
and through press clipping bureaus
the various items, with credit where
they are from, find their way into
the proper classification, and in that
way news of the city and community
sifts all through the country.
Another splendid agency for pub
licity is throug the people themsel-
yes, when they meet strangers at
home or away. According to Mr..
Patterson the average resident of
place is woefully ignorant of his
own city and Will usually fall down
several times in a dozen simple ques-
tions about the place.
To remedy this he suggested for
here Greeley day, that should be a
general inspection day by the citizens
of the town, of every industry and
every point of superiority that the
city might possess, and to post up
| on matters of interest to strangers
1t might be the farming country
around the city; it might be the
graded streets, the cost of construct
ion and maintenance; the cost and
age of public buildings; the schools
churches or water supply: the more
| things man is thoroughly posted
on in regard to his own city the
better is he the medium of publicity.
Greeley was warmly congratulated
upon its splendid hotel, which is
one of the best advertising mediums
possessed by any city. He also
praised the depot surroundings, as
compared with other cities. The
first impression thus gained OF the
city was splendid.
Travelling men, he said. are also
valuable in spreading the fame of a
city from one end of the country to
another. He estimated after care
full investigation that the number OF
travelling men that came to Greeley
would average As each day. II the
city is lively, business brisk, hotel
Accommodations good, and the sales
men gets courteous treatment, even
from the Commercial club, the city
as whole is sure to reap rich re.
ward in the good name those hun.
dreds of travelling men will give the
place.
The State Normal school was
another splendid thing for Greeley
Mr.. Batterson's advice was to gel
everything that could be had in the
line of educational institutions but
avoid the establishment of penal in
stitutions of any kind.
Finally, IL the Commercial clut
should want to raise considerable
fund for direct publicity purposes
the people that should contribute
most to this fund are the owners 81
store buildings, as any increase ir
population will enhance the value
or their property more than any
other line.
This evening extension and pro-
| lection Of lncal frado ,till