The commonwealth. (Scotland Neck, N.C.) 1896-1929, 1908-11-19
What Advertising
Has Accomplished.
The Live Merchant Should be on The Alert
Lest His Aggressive Advertising Competitor
Get His "Establshedn Business.
BY EARLE HARRINGTON.

One cannot investigate the growth advertising without
irving nametha thousands of advertisers
other would conne ospend
entaied useless there was resulting poht
active started retail drug store IN the
basement building and few months had establish
the Of older concern The show windows
were compelled the attention Of the regular
passer by learned they could profit by their brief nunc
The firms ads were brief but ehatty and well worth the minute
or two spent purs bright fellows simply kept interest
they to-day about after establishing more than well
of certain kodak mentioned just think that
Geo Eastman his millions without the
expenditure thousands Of dollars telling picture lovers about the
superiority little machine which really responsible for the evo
luton in construction
Advertising has turned 20 per profit pecie
inside and has likewise created established bust
hustng store keepers all the country in
ST. ad of compelling them to wait for
knowing what to advertise have naturally had some
Naturally advertising without intelligent cooperation
dad and wasted but the man who will bank entirely on given
quantity magazine other form OF publicity, and
skill preparation of enough to find
something about the drift Of events and competition and who makes
guide his periodical space accordance with results deserves
sympathy.
letting the failures
will often find that aggressive advertising competitors got
'established'' business away.
very of subtopic permit few words
connection with the local merchant advertising possibilities
all the country who have thing to
gain advertising their business rush into Wall Street n
thousand The police record show that transparent
de invariably reveal the supendou stupidity and cupidity
of business. and professional from
One would naturally chat with brains enough enable
successful trade would appreciate the fact that specific
and Yet he punge into side schemes entirely outside his field of
When will business especially the retailer learn how to invest
surplus large SMALL it will double volumn of trader
shortly after he begins advertise Systematically and finds
out that small space actually does return profit.
faacy today than oftreeaed theory.
ADVERTISE and that small does when
the is prepared properly Let
advertising be by the of his
Thus small merchant should spend his larger competitor
portion.
Look the matter this the whole has reading
ads period days.
tcd but that and
day the before needing
for your business
this without desire crcise Others plain
endeavo this which
of material instead Of and this boiling
before the busy the elements advertising
fully believe that the business will the
his advertising will greater from his Advertising
First-Somethng that appeals to the reader.
Second-Savng of price
Third Renewed acquaintance.
Investigate al successful advertisements they
body not ALL of the above and believe they rank
placed People will buy that which profoundly itself
commodity luxury that will add to comfort
Mr. Merchant business duty advertise and
tenaica that the commercial wheel will
public cannot do without goods and will
ed party through the columns about the
the savings price he will will hunt and goods.
Still ThOrOu0hIV Femjnne