davidaulloa/AmericanStories huggingface dataset:
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1908-11-19
The A B c and dXYzof
ADVERTISING
SERIES oF TEN TALKS on ADVERTISING NJ (
WFittsa BY seymour Eaton Of Philadelphia lNO. )

Never spring big newspaper advertisement upon
the public unexpectedly.
Make it an nvariable rule to lead UP BY two or
three nicely graded steps to the important
ment to be made People take certain pleasure out
of anticipation They enjoy their dinner all the more
If they have been anmously waiting TO hear the bell
But If you open up your morning newspaper and find
bazed forth in big headlines the advertisement Of
something sarlingy you are stunned rather than
interested. If, however, for two or three days you
have been looking for this announcement and each
daY getting little curious about you get your
sell Eyed up II anticipation and then if the announce
ment is even better than you had imagined you sur
render in body.
Don't pay the United States government two
cents for carrying letter or circular worth less than
two cents.
The average advertiser will shave off Is cents
thousand on envelopes and quarter of cent pound
paper and beat down the printer in price SO that he
IS obliged to 30cent ink and by various other
economies get his material ready for SIS thousand
He viii then pay the government $40 for carrying his
stngy badly-printed, cheap-looking So worth Of
stuff and pat himself the back for being economical
Don't waste gray matter on your competitor No
matter how entertainingly he lies you 20 right on
telling the plain blunt kind of truth that -moher-used-
to-make.
Truth be made far more entertaining than
falsehood. Don't be afraid to call spade a spade
II the goods are shoddy advertise them as shoddy
give good shoddy measure and charge shoddy prices
There are tens Of tho sands q peorle who prefer
shoddy prefer TO eat it. 70 wear tt to be entertained
by it.
Ifyou have news to print about your store-some
call il adyerisingdon order twenty three styles Of
type with whrIgig borders and crazy, bady-engrav-
CO Eicture. The hummer New Years Day or the
clown At Barnums may look funny. but he couldn't
make good on the road selling gold watches The
advertiser has idea that the more fool things he
drags into his copy the more entertaining it is The
clown has the very same idea.
The great thing in all advertising is not quantity
Of circulation but quality Of your copy printed in
newspaper the readers Of which able to buy your
goods
QYp,uva51S
A~nAa@
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1908-11-19
A Methooist Minister recommends
chamterlaln's Collie, Cholera
and Dlarrhoea Remedv

TFVN| 'F~TTIVWJ9
~ have used chamberlain's Collie.
Cholera and Diarrhoea Remedy for
several years for disrrh3ea. consider
4 ihe best remedy have ever tried
for that trouble. Thought a bottle of
u few davs ago from our druggist.
Mr. R. r Brooks Tshall ever be glad
70 speak word y rs praise when
have the opportunify."-Rev. ). D..
Knapp. pastor n E. church. Miles
Grove, Pa. Sold BY all druggists.
D&w
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1908-11-19
IS PASSING TO THOSE WHO
TILL THE SOIL

a 227.
s70 acres. tour miles from railroad
town. $40 per acre. See US quick.
c 2oi.
100 acres. 30 in cultivation. one mile
from railroad town. Crazy county.
bargain. $50 per acre.
c 2o2.
sswo 40-acre tracts, two miles from
chickasha. wen located. s45 and $40
per acre.
40 acres three and one-half miIAl
from Chiekasha. on section line, $50
per acre.
a 22s.
go acres. good upland. two miles
from good railroad town. Crazy coun-
". all fenced. s25 per care.
A 2so.
90 acres. one and one-halt miles from
last named town. s25 per acre. number
one land
See US for leases.
Alma record. (Alma, Mich.) 1878-1928, 1908-12-10

IF THERE Amt SANITY CLAUS HIssKIF.~
With snow s-oIinain' funny to his Or
tomobiIe hat,
As swell Sanity makeup, sir, ~
anywhere you'll meet.
But when he turned his besrskin down
his whiskers fell away
Ut wuzn't anything but snow collect
ed on the fur),
An back Of him an angel stood-yes,
angels what ! say
An Desert Dan got wobbIy when he
Up an looked at her.
Young Sanity Gays, ais Mr.. Jones AZ
homo tonicht7" says he,
At which old Desert gives a gasp,
but struggles to his feet.
Then me an pinky We vamooscd IN
honor Ct the three.
For " they wrzns Jcnoses you can
dcusc M ali1 eompietel
That's all the story. strange. but I'm
some inclined to add
When SANITY come to Cactus with HE
mother, vi,isb ne did
clean upset ne ooiions We had a.
ways Egt<iois had,
For daddy got ths chris<r,es EN-,
and 8ansy wu< tho kid =. +. &,
Alma record. (Alma, Mich.) 1878-1928, 1908-12-10
Santa
Came to
Cactus Gulch
By ROBERTUS LOVE.

copyright. 1908. by American Press Asso-
ciation.l
OR 7HEN Sanity come to Cactus
\NnW we wuz not expectin' him,
" " Our almanac connections
ben' broken off complete.
In fact, with US the trail o. time had
got so mortal dim
We only knowed 'twuz winter by the
absence o. the heat.
Says to PinI<y Perkins, with a squirt
al Desert Dan
Says l; WED orter hustle for lit
tie extry feed.
It's long about Thsnkssivin'." WY
says Pinky P-"w'y, man,
ri bet it's nearer New Years, for
the old ones gone to seed"
We areied il an arsied it till Desert
Dan put up
His canvas bag o. nuggets an pint
Alma record. (Alma, Mich.) 1878-1928, 1908-12-10

next upon the THERE wrz TEAR
.I.t. DROPS IN THE PAM
But Desert waved his nugget bag
an dared an dared an dared.
"sss here" says Desert, ~ can feel the
season in my bones;
I sense a sort o. hankerin' for days
Of old long sign.
When ! wuz back in Jersey an my
name wuz Daniel Jones;
I'm lonesome as the soldier wuz at
Bingen- on tho Rhine"
Then Desert up an tells US Whist he's
never said before
As how he had q cottage an . wo-
man an kid;
But, some misunderstanding havin'
made his sperrit sore,
Nigh on to twenty years ago he sim
ply up and slid.
I looked at PinI<y Perkins then, an
Pinky looked at me.
But both Of US wuz silent, an we
looked at Desert Dan,
But he wuz sizzlin bacon for a supper
feed for three,
An, shore as I'm a sinner, there WA
teardrops in the pan!
That night we set an Rugged the.
stove. while all around the shack
A desert blizzard wlnistled an the
snow wuz whirIin' thick.
II shore wuz Christmas weather, but
there shoreIy wuz q lack
OF anything sugsestin' o. our ancient.
friend st. Nick.
The door bust open student like, am
stranger, dog my catl
II there amt Sanity Claus hisself, IN
fur an robe complete,
Alma record. (Alma, Mich.) 1878-1928, 1908-12-10
Foreign Affairs.

This nations foreign policy is based
on the theory that right must be done
between nations precisely as between
individuals, and in our actions for the
last ten years we have In this matter
proved our faith by our deeds. We
have behaved and are behaving to-
ward other nations as in private life an
honorable man would behave toward
his fellows
Alma record. (Alma, Mich.) 1878-1928, 1908-12-10

advocate the immediate admission
OF New Mexico and Arizona as states
This should be done at the present SEES
sion Of the congress The people of
the two territories have made 1t evil
dent 10y their votes that they VIII not
come In as one state. The only alter
native is to admit them as two. and
trust that this will be done without
delay
Alma record. (Alma, Mich.) 1878-1928, 1908-12-10
The Navy.

L approve the recommendations of
the general board for the increase of
the navy, calling especial attention TO
the need Of additional destroyers and
GOLFERS and, above all, OF the four bat
heships II Is desirable TO complete
as soon as possible a squadron of eight
battleships OF the best existing type.
The North Dakota, Delaware. Florida
and Utah will form the first division
OF this squadron.
l most earnestly recommend that the
general board be by law turned into
general STAFF. TheS is literally no
excuse whatever for continuing the
present bureau organization of the
navy. The navy should be treated MS
purely military organization. and
everything should be subordInated 10
the one object OF securing militarv
efficiency. A system OF promotion by
merit, either by selection or by ex.
clusion or by both processes. should be
introduced.
Nothing better for the navy from
every standpoint has ever occurred
than the cruise OF the battle feet
around the world The Improvement
on the ships In every way has been ex-
traorainary. and they have gained FAR
more experience In battle tactics than
they would have gained II they had
stayed In the Atlantic waters. I do
not believe that there rs any other
service IN the world m which the
average Of character and efficiency ia
the enlisted men Is as high as Is now
The case 10 our own I believe that the
same statement can he made as to our
ohcers' taken as a whole. but there
must be a reservation made I'm regard
70 those IN the highest ranks and IN
regard TO those who have just entered
he service. because we DO not now
get fcll benefit from our excellent
naval school at Annapolis.
Alma record. (Alma, Mich.) 1878-1928, 1908-12-10
The Fleets Reception.

l take this opportunity publicly to
state my appreciation Of the way in
which In Japan, In Australia, in New
Zealand and in all the states of South
America the battle feet has been re-
ceived on its practice voyage around
the world The American government
cannot TOO strongly express its appre-
citation Of the Astounding and generous
hospitality shown our ships In every
port they visited.
Alma record. (Alma, Mich.) 1878-1928, 1908-12-10

Sherman Act Should BE Amended to
Permit Combinations Which Are In
the Interest Of the Public, Says the
President = Urges Legislation to
Safeguard the Waseworkers-DweIls
on Need of Protection For Forests.
Views on the Army and the Navy.
Alma record. (Alma, Mich.) 1878-1928, 1908-12-10
2 The Philippines.

Real progress toward self govern
ment is being made IN the Philippine
Islands The gathering OF q Philippine
legislative body and Philippine assem-
bly, marks a process absolutely new ia
Asia, not only as regards Asiatic colo
MES Of European powers. but as re
CARDS Asiatic possessions OF other ASH
attic powers. and indeed. always ex.
cepting the striking and wonderful ex-
ample afforded by the great empire Of
japan, Il opens an entirely new dc.
Alma record. (Alma, Mich.) 1878-1928, 1908-12-10
Panama Canal.

The wort; OF the Panama canal Is be-
ing done with a speed. efficiency and
entire devotion TO duty which make IL
a model for all work OF the kind No
task OF such magnitude has ever before
been undertaken by any nation. and no
task OF the kind has ever been better
performed. The men on the isthmus,
from Colonel Goethals and his fellow
commissioners through the entire list
OF employees who are faithfully doing
their duty. have won their right to the
ungrudging respect and gratitude OF
the American people.
Alma record. (Alma, Mich.) 1878-1928, 1908-12-10
Latin American Republics.

The commercial and material prog
ress OF the twcuiy Latin American re-
publics is worthy OF the careful atten-
ton of The congress No other section
of the world has shown greater pro
poriicna'r Development of It's foreign
trade d.rirg 'hc nsi ten wears spd
none ot'ics hes more. special cl1ins ON
the iniefrF; nf ihe fuited States
Alma record. (Alma, Mich.) 1878-1928, 1908-12-10
Ocean Mail Lines.

| again recommend the extension Of
the ocean mail act Of 1891 so that sat
isfaetory American ocean mall lines to
South America. Asia. the Philippines
and Australasia may be established
The creation Of such steamship lines
should be the natural corollary Of the
voyage OF the battle feet II should
precede the opening Of the Panama
canal
Alma record. (Alma, Mich.) 1878-1928, 1908-12-10

He's spent the
year colIeotin'
in his pewter
drinkin' cup.
SITS Christmas
In a week."
he says; "lII
bet you, win
or bust"
! still maintained
Tha nix sgivin'
wu= about the
proper date,
As judgin' by
my appetite,
an Pinky still
declared
That New Years
wuz the blow
out that wux
next upon the
Alma record. (Alma, Mich.) 1878-1928, 1908-12-10
Public Health.

The dangers to public health from
food adulteration and from many 9TH
er sources, such as the menace to the
physical, mental and moral develop
ment of children from child labor,
should be met and overcome. This ma
ton cannot afford to lag behind In the
worldwide battle now being waged
by all civilized people with the micro
scopic foes Of mankind The first leg
islative step to.be taken Is that for the
concentration of the proper bureaus
into one of the existing departments
Alma record. (Alma, Mich.) 1878-1928, 1908-12-10
National Parks.

urge that all our national parks ad-
jacent TO national forests be placed
completely under the control Of the
forest service Of the agricultural de
partment. instead of leaving them, as
they arc now. under the interior de
partment and policed by the army
Alma record. (Alma, Mich.) 1878-1928, 1908-12-10

I strongly dr,-e ihat tAr fa',rst OF
the director 81 ste ,ci U.s. 80 ct.i'iec.
tiCn Win The S.c, cnnI.3 rt,E 50 o. ~
to be begun b. complied with aud that
the appointments 10 The census force
be placed unda the civil service law,
VAIN ing he geographical requirements
as requested 10y the director Of the
census. The supervisors and enumer-
ators should not be appointed under
the civil service law for the reasons
given by the director
Alma record. (Alma, Mich.) 1878-1928, 1908-12-10

The pure food legislation has alread,
worked a benefit difficult to overesti
mate
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1908-10-30

ing completed that summer, and
named after James w. Green, dean
of the school of law. In October of
the following year the students of the
school of law really inaugurated the
custom of celebrating Uncle Jimmie"
day in recognition of the dean of the
law school.
R. o. Douglass, a senior, presided at
the banquet Harley Wood. senior,
explained in his toast, why We Are
Here" Fred Apt. a middle law stu
dent, gave toast entitled "Betwixt
and Between" he was followed by
1. N. williams. a junior law student
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1908-10-30

University of Kansas is so popular
as is "Uncle Jimmie" Green He is
always spoken of as Uncle Jimmie
and even people over the state who
have never been to Lawrence, find
themselves speaking of this man, with
the same familiarity as do the boys
who go out from the institution every
year.
Today there will be no school for
the law students. Though no .ne has
granted them holiday, it is a ira
dition of the students that the day af-
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1908-10-30

who took for his talk. Three Years
and an L. L. B. to Gain"
Chancellor Frank Strong followed
with some extemporaneous thoughts
and after him came Judge A. w.
Benson of Ottawa His remarks were
also of an extemporaneous character.
Then came Professor H. w. Humble
and last and the best on the program,
in the minds of the majority gathered
around the tables, was the talk by
Dean j. w. Green. Uncle Jimmie"
told principally of how he enjoyed
his work and the deep appreciation
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1908-10-30
Add odd ELECTION Ret

Twenty-Five Republicans and TWEEN
ty-five Democrats have entered into an
agreement to rake the leaves in the
park. II Taft carries Humboldt the
Democrats Will do the raking and ~
Bryan gets the vote of the town the
Republicans will have to labor. There
will be large crowd present to watch
in either case. During the exercises
Walter Hess has agreed to get out on
the balcony of the drug store and run
Bryan's speech on the dignity of labor
during the entire time.-Humboldt
Herald
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1908-10-30
X. {. LAW STUDENTS CELEBRATE
y Banquet in Honor of Dean Green,
Better Known as "Uncle Jimmie"

Lawrence. Kan. Oct. 3O.-Two
hundred students in the University of
kansas school of law assembled in
the Eldridge house here last night
ana held the fourth annual Uncle
Jimmie" banquet. The first banquet
was held in 1905 as a formal dedica-
uon OF Green hall, the new law build
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1908-10-30
Bridge Across Neosho Fails.

Chanute. Kan, Oct. S0.-Sixty feet
of the approach to the bridge across
the Neosho river at Shaw slipped from
the abutments at / o'clock in the
morning and fell into the stream.
Many heavy loads were hauled across
it yesterday, some of them so heavy
that it took four-horse teams to move
them. The bridge showed no signs of
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1908-10-30
VIolated the ChicIxen Ordinance.

WHICH, KAN, Oct. 3O.-W1ll Long,
who lives on North Andrews street,
was arraigned in police court on a
charge of violating the city ordinance
in regard to keeping up chickens. and
was found guilty and fined $6.25 for
his offense. 1t is now contrary to the
city ordinance to allow chickens to run
at large in the city at any time of the
year
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1908-10-30

the professors will report as usual but
there will not be a law student on
Mount Dread
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1908-10-30

weakness then, but had not been re-
garded as in good condition for some
time.
Los Angeles herald., 1908-10-23

been pointed out as unnecessary as
the use of horses would not make
travelling any faster where horses
would be of any use at all, but that In
case of a breakdown it might be pos
sible to use horses for few miles to
reach a place where repairs could be
made and in ordinary touring such a
thing would be done.
Work Begun at Last at Ascot
A visit to Ascot park by a Herald
representative disclosed the fact that
work on the track only begar yes
terday and very little had been zone
up to last night. A drag had been
pulled along part of the track TO re-
move the weeds that have grown up
but the sprinkling carts have not been
used as yet. A crew of linemen were
putting up the wires for the illunli-
nation which is planned to be done by
six huge searchlights aroun,l the
track and strings Of incandescents and
number of arcs at the grand stand.
Past rains have washed the sand
from the upper part Of the track on
the turns down again the rail, and
it appears to be two or three inches
deep. Ruts one to two inches deep
are cut in the track on both turns
at intervals of every few feet. The
track is sandy and very oIsty and
thoroughly wet it will probably keep
in good shape over night.
One or two drivers who have been
20 Ascot to see the conditions of the
track have said that 1t Is quite likely
tlat there will be more than one car
wrecked on account of the sond on
the turns and the lack OF proper bank
ing.
Ralph Hamlin has his car stripped
and is adding special tank for gas
c'ine.
The White steamer ls reported on
it's way from Cleveland with the crew
that will drive it. Two crack drivers
are to be sent out by the factory Ryus
will not drive, as he is through with
the racing gama for wn'l4 at least.
A telegram received late last night
by Leon T. Shelter from Bert Latham
and c. H Blgelow repor. their safe
arrival at Vicksburg. That station Is
ten miles this side of Salonle and about
120 from Phoenix AS the roads are
comparatively good for the rest of
the way to the end oS the course
Shelter expects to hear of their arrival
In Phoenix tomorrow afternoon.
Unless the course Is very much bet
ter beyond Mecca than 1t is this side
the schedule will Doubt ass be much
longer than twenty-four hours.
According TO F. c. Fenner end
George Adair the course is very slow
between Indio and Mecca as well as
this side of Indio. so that 1t will nee
essarily lengthen the schedules that
were originally thought p'ssible.
Los Angeles herald., 1908-10-23
COMPLETE ARRANGEMENTS
FOR HANDLING FISH CAR

: Complete arrangements have Z
! been made with the Southern Pa Z
j. cific, Santa Fe and the Pacific !
= Electric railways for handling the 4
+ fish commission car on its arrival :
j. here next month. The car will Z
-. go to San Bernardino and River =
+ side over the Southern Pacific -
j. lines, over the Santa Fe to Ocean, =
q. side and as far south as Escon- I
T. dido and over tn Pacific Electric Z
4. to Whittier and Azusa, for the dis :
j. tribution of trout allotted to the I
j. various southern streams. Ar y
j. rangemc=ts also have been made i
>. with the electric company to take 4
: the car to Newport and Alamitos !
j. Bay for distribution OF striped {
i bass. At the J,alsa Chico grounds 4
1. test will be made by placing (
+ some of the striped bass in the Z
4. fresh waters SO that they may 4
i work their way through the back =
4. ish water to the ocean, and in 4
1. such case they will not le prey 4
+ of the ocean fish, as would be the {
4. case II placed in the salt waters !
!. Immediately. To aid In this ex- i
i pertinent the Bolsa Chico Gun i
i club has removed all screens, so 4
j. that the .lsh vii, have free access I
!. to and from the ocean. The fish I
1. commission expects definite news I
+ as to the arrival of the fish car I
I. very soon. :
!. + ~. :. = = = = + + I. + = *%*.E
Los Angeles herald., 1908-10-23
BULLDOG ENTERS
RACE TO PHOENIX
ANDY SMITH STRIPS ELM0RE
FOR LONG RUN
SHELTER GETS MESSAGE FROM
LATHAM AND BlGELoW
Work Is Started at Ascot Park for 24-
Hour Race--condltion of Track
Makes Dust Unavoidable
and Accidents Probable

Tobasco 1. and Black Bess will not
have only sand and desert road to
compete with on the road race to
Phoenix but a great big bulldog will
be after the scalp Of both.
Andy Smith stripped a model "44'
Elmore yesterday and has entered it
in the big race. He has dubbed 1t
1.-THE Bulldog and the name will
been painted in large aluminium let
ters Cor maybe they are real siIVer)
on the extra gasoline tank fastened
to the rear of the car.
Smith has taken a stock Elmcre
four cyelinder car and stripped the
tonneau from 1t. In Its place he set
"A large oval gasoline tank with a ca
pacity of 80 gallons Under the Two
seats is another tank that VIII hold
twenty gallons In place of Cne original
floor in the tonneau of the car a
sheet Of iron has been put in. Between
the seats and the gasoline tank is
considers BILE room that can be utilized
for carrying spare parts and supplies.
1t is probable that Smith Will start
next Monday to look over the road.
He hardly anticipates the hard time
that Fenner and Adair report OF. their
recent trip to Palm Springs.
Tobasco | has not been heard from
since ii left Indio, from which place
Bert Latham wired that ne expected
to reaag Ehrenberg the following day.
Accti%ing to the plans made before
the car left Latham and Bigelow
should be able to get to salome TO-
night. From there to Phoenix the
road is comparatively good.
Fenner has suggested a few changes
in the rules governing the contest that
will doubtless be adopted, as they are
agreeable. in part at least to Smith
and Shelter. One of Fepner sug-
gestions is that the cars leave here
at o'clock at night instead of mid
night, as then they would have more
daylight for the desert part Of the
trip. Another suggestion is kat the
cars leave an hour apart instead of
n half hour, as the dust on the desert
in many places settles so slowly that
it would seriously handicap The cars
that have to follow. He also wants a
clause prohibiting the use of any other
power than that Of the car. That has