Evening star. [volume] (Washington, D.C.) 1854-1972, 1908-04-12


The new store is ready 1t is now a
on Market, space. extending from sth
street more. than midway the block,
and nom Market space to d street, where
it has an equally extensive frontage. will
occur tomorrow morning. From the neat
out uH1mposins one-rooIn store at III
Market space, where s. kann, Sons Co.
nrst attracted the attention of the curious
and discerning woman shopper. in, No.
NeTnber,. 1S9G-a store not unlike many
familiar business places which dotted the
business district before what may be
termed the Washington business renais-
sance put new life. energy and methods
into local Sconditions=-this establishment
has sprung by leaps and bounds ipio a
vast mart. Under one roof everything
dear to the heart of woman to adorn her
person or delight her imagination may be
had.
With the motto adopted In the early
days. Always the best of everything for
the least money" quick and courteous
service, generous advertising and strictly
fair dealing in every phase of its life. it Is
no small wonder that this immense es-
adjustment has grown in popular con-
fidence and favor until now there ara
few. If any. of it's kind in the country
which can surpass it.
Growth Of the Business.
The firm November L. 1893 occupied
only the small store III Market space. In
September. 1894. the. growth of business
necessitated the Incorporation OF premises
I'D Market space and 800 Sth street. In
January. 1897. 3l1 sth street was added.
followed in March, 1897, by III Market
space and 313 Sth street. In March and
April. 1890, there were three moe acqui-
sitions. 113 Market space and $40 and 81 I
18th street, while in April and May, 1891,
eight new additions were found necessary
1O6 and 1OS D street. by which the ex-
tension of the store from Market space to
d street was effected: and 40. 7l2, ia
and 116 d street and $40 and :S2l 9Th
street. Nor did these great additions suf-
the trade. for in June. 1901. it was found
necessary to annex 70j, 7O7, T09 and Ill
Market space. In May, 1904 q fve-story
warehouse was added to the establish
ment. But in November. 1907. the final
link in the great chain. ia Market space.
was secured, thus enabling the firm to
throw it's vast establishment into one
mammoth and magnificent bazaar.
The Extensive improvements.
Since last November the most extensive
improvements have been made. and as a
which covers the entire frontage of the
immense plant on Market space. Numer-'
Gus stock rooms in the great warehouse
are the fountains which feed the many de-
partments OF the establishment Entirely
new fixtures. modern elevator service,
lighting. effects and other details have
been provided to make the new store the
peer of any in the country One notable
INN l.. o;v
front Of the store, just inside the main en-
trance, which has rnecessitated a change
in the shape Of the departments, SO that
now they front on one wide avenue-lixe
enables one the more easily to locate
a given department. Many departments
have been changed from their old location
to new ones. and under the plan OF re-
as closely adjacent as possible, depart
ments containing kindred lines of mer-
chandise. For instance. dress goods,
paper patterns. Innings and notions are
now close each to the other, with trim
mings just across the aisle. and laces and
embroideries little beyond.
About 1000 Employees.
But few realize that this vast estab-
lishment requires almost one thousand
people to conduct its operations while
IN busy seasons. like Easter or CHRIST
mas, the force runs much higher in
number. Thirty delivery wagons make
three and four trips a day. while under
contracts with express delivery COM
panies deliveries are made by them in
special sections of the city Three md
four deliveries are made every day to
every section of the city, and twice or
three times a week to every suburb
that can be reached by wagon service.
The Square Deal Policy.
Such has been the growth of This gil
gantic concern that Notwithstanding ex-
pansion. there. has never been time
when the smallest detail of its bust
ness did not receive the careful and
close attention of the firm to see that
it's every transaction with the public,
no matter how small or how large, was
eminently fair and satisfactory, that its
well-deserved reputation for reliability
might never for a moment be brought
in question. Small profits and quick
sales has been favorite principle. so
that stock might not become an,iquated
ieving that one satisfied customer
makes one hundred In time. In ITS ad-
rertising 1t has ever aimed to he strict
ly within the bounds of absolute truth,
and Its buyers are required TO guard
carefully the accuracy of those portions
of the advertising which relate to their
respective departments to see that
nothing misleading or misrcpresenting
creeps in through inadvertence or other
wise. 'r.'
Backing Up the Advertising.
What our ad says the senior mem
Der Of the firm remarked, "ou- house
stands for. We need the pubiics con-
f1dence quite as much as the patronage.
And We aim to get and to hold it by
strictly fair dealing in our every opera
ton"
The comfort of the patrons. TOO. has
been well looked after in the new i'm
provements in the way of a spacious
and comfortable rest room. pubic tele-
phone. cable and telegraph service
branch post Office and an accommoda-
tfon desk where parcels may be checked
while customers are shopping III the
mammoth store. Sanitation nas not
been lost sight of. but every provision
has been made for fresh air. light, space
and cleanly surroundings as we'll as for
the display Of goods In such a wav as to
contribute to the betterment ~ Ut the
service and the convenience of the pub
lie.
Giant Silk Department.
The giant silk department. famous the
city over has been moved across the
aisle from its former location. and now
faces the ueckwear department.
Trimmings now occupy the space for
merly devoted to wash goods-adj acent
10 the new white goods department. This
is very beautiful and attractive de-