Los Angeles herald., 1908-12-21
MAGAZINE MAKES
hit OF SEASON
HERALD SETS HIGH STANDARD
IN PUBLICATION
BEAUTIFUL PICTURES DELIGHT
ALL READERS
Unstinted Praise Comes from Persons
Qualified to Judge Pictorial and
Literary Excellence of
Newspaper

When yesterdays Herald came fresh,
clean and crisp from its ponderous
presses a new standard for Sunday
newspapers" was set up, which, if the
eulogies of friends prove true-and
they ring true-it will be difficult for
contemporaneous publications to ap-
proach.
Self eulogy is not an admirable quail
ity in newspapers, any more than 1t IS
in individuals, so The Herald prefers
to leave 1t to others in passing critical
Judgment, rather than to too strenu-
ously or too loudly "blow its own
horn"
It is sufficient to say, on The Her
AIDS part, that it achieved everything
it hoped to do. The words of compli-
ment, praise and approval which have
been heard from many sources reflect
ing widely separated ideas and ideals,
are all-sufficient- reward and gratiftca-
ton for those who contributed their
labors and their enthusiasm.
What The Herald really sought in
Sundays issue was something new,
something original and something more
in consonance with the demands of
critical public. Indeed, it endeaVored
to elevate the legitimate literary feat
ure of Sunday newspaper by sup
plying Herald readers with something
which would furnish them with an ele-
waiting hour of Sunday reading. With
this idea solely in view an effort was
made to give The Herald readers
magazine section" which would prove
to be magazine in more than mere
name. A word here, picture, thought
or fact there that would entertain, edu-
cate, amuse and elevate; concisely told,
artistically arranged, carefully selected
to serve the widely varying demands
incident to the thousands of readers of
a large metropolitan newspaper.
These were the impelling motives
which produced Sundays Herald. In
execution it is earnestly hoped and as
earnestly believed that these motives
found fullest expression and that the
rapidly increasing number of Herald
readers were not only agreeably sur
prised but commensurately proud of
Los Angeles paper capable of planning
and executing so novel and acceptable
an issue.
Following are few of the opinions
expressed yesterday about the Sunday
Herald. and especially the magnificent
magazines:
Frank F. Stone. the well known
sculptor and artist, said:
81 thing the Los Angeles Herald
Christmas magazine is a distinctly
creditable turnout. 1t is a production
which might so easily have been spoiled
and disfigured by the commercial feat
ures and advertisements incidental to
its makeup. But this has been happily
avoided. The artistic and literary in
terest remains predominant while
even the commercial announcements
strike the eye with pleasing restraint
that is, it occurs to me, indicative of a
sense in someone responsible of the
secret of publicity without vulgarity."
w. e. Brown said: 1.-THE Herald may
we'll be proud of it's Christmas number.
The magazine is the most artistic and
interesting publication 1 have ever seen
turned out by a daily newspaper. The
pictures are we'll chosen, splendidly en-
graved and capitally printed. The
Christmas stories are bright and hap
PLY selected. No publication of the
sort has come under my notice that
can compare with it for illustration,
imprint and general makeup. 1 con-
graduate The Herald in carrying to
successful elimination its ambitious
undertaking"
The magazine was especially we'll re-
ceived among the Los Angeles theatre
cal colony.
81 was surprised to find that such
magazine could be produced in Los An
geles," said Miss Mary Hall, the new
leading woman with the Burbank
theater stock company. "Of course 1
was Interested nfSt III the ufalndIlC
pages, but it is all interesting. 1 am
sending several copies east. l do not
htink any of the New York newspaper
magazines will surpass it,
Treasurer George Clayton of the Be
lasco- Blackwood company was i'm
pressed with the cut and color work.
1.-THE thing is a revelation" he said.
81 would not have believed that so
much could be accomplished in Los An
geles. 1t appears to me to touch the
high water mark in the line of Sunday
magazine productions"
"You don't mean to tell me that It is
all home product?" exclaimed Harry
Mestayer of the Burbank company, in
surprise. "Of course noticed that the
material is local, but 1 supposed the
work was done in the east"
Ferris Hartman of the Ferris Hart
man opera company picked out the
cover as the most attractive feature.
sit is one of the best have ever SEEM"
he said 1.-THE Herald artist certainly
is to be congratulated on fine piece
of work"
At thought for a minute I was back
on Broadway" said Max Figman with
"The Substitute" now playing at the
Majestic. cat first thought it was
syndicate affair, but when I opened
the covers and saw that 1t was Los
Angeles stuff, began to ask questions.
1t is a perfectly safe bet that nothing in
the west in the way of Christmas sup
plements will beat it."
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