The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1908-10-30

merchant with wares to sell even though
he were willing to sell at fifty cents
on the dollar, could not dispose of them
if the purchasing public were in ignor-
ance of the fact. To acquaint the pub
lie he must advertise or promote
1.-THE Territory of Hawaii is like a
business house. in that respect. 1t also
has something to sell, and we want the
people of the world to come here and
buy it. Hawaii. with its magnificent
scenery, its beautiful surroundings. its
perfect climate, its wonderful attrae-
tions, and hospitable people, has some
thing to sell which cannot be bought
in any other market.
These are the commodities we want
the stranger to come here and buy, and
the great element in our favor with
this kind Of sale is that after they
have made their purchase they must
leave it here for the next purchaser,
for they cannot take it with them.
''On the other hand, he goes away
satisfied that he has had his money s
worth to tell others who in turn will
do likewise.
"But Hawaii, like the merchant,
must advertise. We must promote.
1.-THE board of directors of success
full corporation would not hesitate to
appropriate moneys for the promotion
of their business, if in their Judgment,
that expenditure will return them a
profit. The Territory of Hawaii should
be run on the same broad principles of
business as the corporation 1t should,
appropriate for the benefit of that
which will bring returns that will tend
to the prosperity of all its people.
cit is to the Legislature that this
duty is entrusted They act for the
Territory the same as the board of di-
rectors act for the corporation. In fact
that regulates the business policy of
cur Territorial government.
"There are two -ays TO promote,
both OF which shouia be adopted. First,
we should enact such legislation as ~ill
make cur city beautiful and attractive;
that will elevate the moral atmosphere
of the community. vet p s;-s"a time
will avoid the enactment ca laws that
will deprive a man of the liberty of
his personal rights. The people of Ha-
wall are an amusement loving people
and should have the right to those
amusements within their reach on all
days and at all times they desire.
1.-THE other way to promote, is
through the committee appointed for
that purpose and along the lines they
have adopted. There is no gainsaying
the fact that this committee has done
world of good and the seed they have
already sown will bear greater fruit in
days to come.
For every dollar they have expend-
ed we have had more than just returns.
FsThe last Legislature appropriated
$4,000 year for the work of this com-
mittee; an amount so small that it rep
less than twenty-five cents a
year for each voter, yet what has been
the return? will cite one instance:
When the S. s. Ohio came here with
the Los Angeles excursionists it is ex,
timated they left in Hilo $4,000 and in
Honolulu 100000. Here we have one
single case where the money left
amounted to more than thirteen times
the annual legislative appropriation.
"Ladies and gentlemen, that proves
that promotion pays. 1t also proves
that we must keep it up. The large
business concerns built up by advertis-
ing would in short time, If that adj
yertisi4g ceased, drop behind and be
by more enterprising rivals.
e'tThe Territory must also continue
it's advertising or other localities which
have a good brand of climate and at
tractin1s to offer viii get the tourist
trade away from us.
9Promotion is one Of the questions
to be submitted to the next Legislature.
And to be able to meet this question
there should be men in that body who
have the education. business ability and
practical experience to do justice to
the subject.
The Republican party has present |
ed a list of nominees for Representa- |
tives of the Fourth District that | con-
slider an honor 10 be associated with.
II do not wish to draw any com
parsons between our ticket and that
Of the other parties. leave that to
YOU, feeling assured that in your 5udg- |
ment the Republican party has offered !
as it always does, the best ticket.
A. D. Castro made a good business |
like address, pointing out the necessity
of electing men wlo would do as the
Republican members of the last Legs |
lature had done, working carefully SO
as to save money to the taxpayers.