East Oregonian : E.O. (Pendleton, OR) 1888-current, 1908-03-14
Commercial Association Rec
ommendS Big Advertising
Contract.
ALL GMATILLA COUNTY
TO BE BOOSTED.
Plan to Advertise for Year In Sunset
Magazine and Through 80, 900 Cir
culars 90 Be Distributed in the East
All Points OF the County to Join
In the Plan-PendletOn VIII Do
More Than Her Share.

If the irrigated sections of Umatilla
county-Hermiston, Umatilla, Echo,
Hudson Bay, Milton and Freewater,
will help raise the funds, Pendleton
Is willing to join in a proposition to
spend $2240 during the next year in
advertising Umatilla county resources
in the east through the medium to be
issued by the Southern Pacific and
o. r. & N. railroad companies.
William Bittle Wells and A. C.
Jackson of NJ publicity department
of the Southern Pacific and o. r. & N.
lines arrived in the city last evening
and at a meeting of Pendleton Com
mercial association last night present.
ed an extensive advertising PROPOSE
tion by which Pendleton and the whole
OF Umatilla county could secure an
immense amount of publicity in the
east, at moderate cost.
Owing to the limited time in which
the association had considered the
matter last evening, It was referred
to the publicity and advertising COM
mittees of the association and
meeting was called for 10 o'clock this
| forenoon.
The two committees. members Of
| the association and railroad officials,
met this forenoon and thoroughly dis
cussed the matter and as a result the
meeting indorsed the plan. and prac-
tically adopted 1t, provided, however
that other points interested in secur-
ing homeseekers in Umatilla county
would join with Pendleton in raising
the necessary funds to carry out the
contract.
The two committees named were
instructed to take up the plan with
the people of Hermiston, Echo, Una
tilla, Milton, Freewater and other
points in the county and If these
points will join in raising the fund
the advertising contract will be sign
ed and Umatilla county will secure
the most extensive advertising ever
enjoyed by any eastern Oregon coun-
ty and as a result II is hoped to secure
a large number of settlers for the ir-
rigation districts.
The advertising contract will cost
$2240-SS00 on the delivery of 50,-
600 booklets within a few weeks and
S1440 to be paid during the year at
the rate Of $120 per month, and will
consist of $4,000 copies hof a 64-page
booklet, to be distributed through the
railroad publicity agencies in the east,
a full page advertisement of Pendleton
in Sunset magazine during the entire
year and a six-page write-up Of Pen
dleton and Umatilla county, accom-
panied with illustrations, in Sunset
The copy and statistics to
be used would be prepared by a skill
ed writer and the entire matter of
will be left to the rail-
road agencies which are in touch with
of thousands of intending
in the east.
Sunset magazine has a circulation
Of 125,000 copies according to the
statements of the officials and this
circulation would mean that Umatilla
county would be advertised in 1,500,-
300 copies of the magazine during the
year.
The matter will be presented to the
irrigated sections of the county at
5nce and 1t Is believed that the con-
.ract will be accepted and the funds
within short time.