Alma record. (Alma, Mich.) 1878-1928, 1908-09-02

White started to do business He ad-
vertised his restaurant and soon had a
good trade coming in that line. He
advevetised his bakery calling atten-
tion to the dainties and bread stuffs
and good things he had to sell. Get
rid of the discomforts of baking in
hot weather" was his slogan. And
he advertised the fact far and wide.
Trade began to come at once and has
kept coming ever since.
Being of quite a practical turn of
mind. White began to figure on. the
places he could make a saving. He
had. to have electric. fans and. these
cost money and it cost more money
to run these after they were i'm. In
his soda business he used great deal
of ice cream. To freeze it by hand
was almost impossible and to buy it
outside and have it shipped here
meant quite an expence. And then
there was the light bill. Bakers have
lots of night work and light is quite
an item. Figuring it all over he
found that putting in gasoline en-
gine and electric dvnomos he could
furnish his own power for his ice
cream freezer and his own electricity
for lighting and make quite a saving.
The wise ones" shook their heads
a bit but White knew where he was
at. and he will be doing business
when some of the wise ones are down
an out
Every week he bakes close to 1000
loaves of bread to say nothing of the
big bake he has to make for his pas
try trade In pies. cookies, cakes and
friedcakes. u. r. Schaner. a expert
enced baker. is in charge of the bake
shop. But White knows his business.
all the time and in case his baker
cannot be on hand. White can pull off
his coat. step into the bake shop and
do the baking himself
Everything about bakery has to be
clean and neat and Whites bakery is
no exception. The greatest care is
taken to put quality into everything
that goes out.
Absolute cleanliness is a rule strictly
adhered to at this shop.
Baking In such quantity is bit
different from baking food for the or
binary family. Just suppose that in
stead of using two quarts of flour. Mrs.
Housewife. you had to use two barrels
every time YOU baked. Instead of set
ing the dough near stove to rise.
il is all put in a big proven. At the
bottom of the prover are two kettles
of water which by means of gasoline
flame are kept boiling. The steam
fromthe kettles rises through the prov
er warming the dough aud causing it
to rise. The oven in the bakery will
bake 100 loaves at one time. And
making fried cakes is done a little
different than you do il at home.
Instead of disolying three or four pieces
of cake dough Into a pat of boiling
hot lard. they are dropped into wire
basket about the size of the top of a
barrel and then dipped into the hot
lard almost a bushel at time
Mr.. White is preparing to take up
other things that can he done In
bake shop. With mis- new ice cream
freezer. he can make cream to supply
parties and other cream dealers. His
restaurant equipment is first class in
every respect and he can serve a
neal that will make you think of
home home. And then last there is
the candy trade. often YOU want to en-
tertain and want home made candy.
Now vo have only to take YOUR order
to White and have il made up.
No one wants to live the impression
that White is not doing business. He
is saving money all the time and saw
ing nothing. He knows that adver-
ising paws and he is wasting no oppor-
tunities to advertise Whites bakery
He believes in Alma and in the fact
that Alma is going TO become a much
bigger city in few wears. And he
proposes to always be in the front
rank He has the right kind of op-
timism with the nroper amount of
business caution and hard headed sense.
And Alma needs all such kind of
men.