Daily capital journal. (Salem, Oregon) 1903-1919, 1908-09-26

Brisbane, who earns $4,000
yearly speaks on subject.
Arthur Brisbane, editor OF tho
Hearst publications who enjoys A
salary greater than that OF tho
president OF the United States. was
speaker before the convention at
Kansas city, OF the national assocla.
fion OF advertilers.
Mr.. Brisbane nounseled writer OF
advertising 10 write clearly. "The
simplest way IN the best way" said
newspaper Is the EXPRESSION Of
thought and there thoughts should
be shared with all. Make peonle
think. Your ideas NAV be wro- y
but n you've started a though,
you've done n wonderful thlna.
Here follows the speech which
Mr. brisbane had prepared for tho
occasion. and which, he declared. he
could not remember. N contains
much that IL valuable for EVERYONE
who IN interested I'm advertising. the
writer OF advertisements and the
many elements that 40 10 make an
q 1iccessfui business IN the CONNER.
ciai world;
The advertising men e n dIstribnt.
or. Upon his intelligent aud con
yineing work depends the k-owth OF
Industry. the growth OF human com
fort and the elevation OF the stand
ards OF living, A man caa buy oniy
when he knows that the thing / fnr
sale. A man must be- lntell'eeni'y
instructed as 90 the quality of what
d offered 10 him. and adyertis'nv
foes this important work. 10
may be prejndiced. hut I believe
hat the daily newsnaner a the oae
most Important engine IN the hands |
" the Intelligent advertiser, A good ,
eaying % bear In mind q THU: "Re.
letition In reputation. Only theI
iaily newsnaner can give you the
onsient repetition that wea~a eway /
oFEeifulness aud forces attention
20 say q thing every day IL. OF
curse, the quickest. surest path 10
ermenent membrance.
l should like 10 saw, however. aud
this ] am certainly not innaeneesI
y personal Interests, that the intel.
lHeni advertiser should under n9
circumstances neglect the importane.
the local paner--daily. Every
IAN who sells good every man who
les 20 convince hts fellow mon
noWs how imnortant the nersona'
auation IL II YOU wanted 10 sell =
tan coat aud YOU could get thai
san's lntimete friend 10 20 20 himl
nd talk Ca him about the coat. vour
lle would be assured.
The local newspaper II fhe lses
ltimaie friend of the peopl vou az
sins 10 reach IN eeeh locality Va
AZ advertise IN few metroaeg,e
lWEnAhers and break eFonnh o.
suits, aud IN my opinion, Won can
)t set the bert results anlass va,
Ing 20 your aid the deuy a.re.s-
IN OF the local editor With his loes'
sdere.
Many man Ia Kansas crv reads
"a believes Tiatement vlx0~ousl,Al
X o'ton Feneeted Ia the Kansaal
~ Star, for instance. Who would
no attention 10 the sane state
,nt u he saw Il IN the New York
urnali 4 wouldnt seem "a him 10
statement from home Aud
ere are many men in tie small
ans aroQnd Kansas CITY that
iuid paw less attention "a rtats,-
,nf published Ia Colonel Nels0n's
~spaper than 60 that saWe state
mi pah'tshed IN local newenaneri
ich smaller. much less lra~0rtant =,
che world's eve, but published at
~ homes. 80
1 am espeelal'v anxious to-emnAas-l
this noinf. because | feel very
,pie the importance 0f sOpporting 1
Al newsneRer enternrises, and of
fardinr adees,alelv the wArk done
the local editor and nj stan. You
mot Keen fhfs fonnfrx IN oQ.lar 1 =
z eannot reeulaie or keen down .
nnelf orEanlked Fesealliy unles7
4 have Ia every little town. ana :
.ossIbie In every little village. the 3