Arizona republican., 1908-03-01
BOOST FOR
 HOME LAND fitz Mac Talks to Phoenix
 Business Men
Inspires Telegram Inviting T. X. Edison to Visit This Valley.

1 tcruaN afternoon. Wnlcn. was lOllOWcu 1 by a short meeting of the board of directors Of the board of trade. As announced in The Republican ycster- 1 day morning. the mass meeting was called primarily to listen to an ad- dress by Fitz Mac on the psychology 1 of advertising and boosting. There was only a days notice given but the ! board room was well filled neverthe- | less, something over a hundred men, ! most of them business men and prop erty owners, being in attendance The speaker was given close atten- ! ton and spoke from manuscript. oc ! casiOnally interpolating impromptu i statements suggested by one circum- ! stance and another as he proceeded. A large part of his address was de- 1 voted 10 a recital of the wonderful re- ! sources of Arizona. q subject not new
 to his hearers but he presented il in { manner that further impressed his auditors with the magnitude of these
 resources. not appreciated by Arizona ! people because of their very familiar ! ity with them. And that by the way ] is not,a legitimate excuse although it ] is true for it is reflection on their alertness Of mind. There are so many 1 opportunities In Arizona so many un- developed resources laying all around that the home resident has become too much accustomed to them and only when some graphic comparison is | made with similar resources else where.
 And this. contended the speaker is i one of the great secrets of adVertis- ing. to constantly make comparisons that are fair and honest. with some thing of d similar nature. that shows the large margin of advantage in fla Vor of the Arizona opportunity. Con
 tinuing he gave an array of facts re- duced to figures showing tillable areas
 in this valley, possible production per acre under good management. and the value of such productions, reducing all
 in the last analysis to dollars and cents. which-fs the final argument in connection with material prosperity.
 How much will an acre produce, and of what crop? What is the value of
 il after it has been grown and what is the cost of productiono These to-
 tais will make the profits easily de- terminable And then the acreage.
 etc. etc.
 And not only the valley acreage. but
 the still Vaster resources of thef hill country in mineral wealth and grazing possibilities And finally after apprc
 ciating m some measure the magh.-
 tude of these things, the lesson Df D. operation was borne in. the depen1- ence of one industry upon another for
 it's prosperity. Nobody should be more interested in the raising of oranges and alfalfa than the miner and the most energetic boosters of the mines should be the farmers and urban dwellers
 The speaker paid his respects about everybody in one way or another. m cluding the Arizona newspapers which he said are most creditable to the territory. and under the conditions which surround them are of a higher order than the papers of many olde. and better known states. The IuInh2s of them, compared to tf, population. instances a high order of intelligence among the people generalls. He paid great tribute to the use us printers ink and called attention tn !he fact that the newspaper men can not Io it dll. lHtA nave many lhilSS l-l I'FbN after. first of all. the news. and that is an entirely different fiei from that of writing boom" literature. The Arizona papers devote mUch space to development" stories but they C mot devote themselves entirely to fl. And it costs money to do these things.
 Those who can, should w.'ite, aud those who cannot write should help pay some one who can. and iEoSc who are not in position to Go either can at least yell in the ears If all they meet. the glad tidings of Arizonas s wonderful resources.
 Effective advertising must not only be truthful. said the speaker, and set forth important facts but it must De written in a veiR that will attract and hold the attention of thr reader. HCain incidents must be seized while they are timely. To illustrate that fact he recited his New Years anrj;iuccmCnt that Arizona leads the " .rld m COP per- and told how if has been read the world around. Diversin,; q little he mentioned the fact or the indispo sition of Thomas A. Edison -of New York. announced in yesterday morn = it would be a good idea kp invite Mr. Edison to spend the peri p1 of his con valescence here. It would be a good thing for him and it would attract at- tention to Arizona in d way thaa a paid advertisement could not, to have a gentleman of his world wide fame making this headquarters for q sea son.
 After Fitz Mac had concluded. pr. Foss took the floor for a few minutes and gave an enliShtening talk on the subject of the summer climate of this valley, a much abused feature of life
 in these parts. He demonstrated how it was misrepresented to the detriment of Phoenix and showed the nature of the misrepresentation that are made. not in malice. but through ignorance.
 Succeeding him B. A. Fowler made an interesting talk on the valley, the benefits that will follow the reclama- tion work now going on and the mag nificent work of the board of trade here in past years. This inspired Judge D. H. Pinney to rise and de-
 mand attention for a minute. He said he had never been asked to join the board of trade but he believed every resident should do so and thereupon volunteered his membership. It was eagerly accepted and following his