Los Angeles herald., 1908-11-19
BIG INDUSTRIAL
PARADE EXTENDS
OVER 3 MILES
PROSPERITY OF SOUTHERN
CALIFORNIA SHOWN
"BUY AND BOOST" MOVEMENT
GIVEN GREAT IMPETUS
Home Products Shown in Bewlldering
Numbers and Variety, While
Thousands Cheer Spec
tacular Pageant

A PARADE three miles in length,
u composed of fourteen bands, with
"A hundreds of floats so gorgeous
that the eve grew dazed in watching
them, drawn by hundreds of richly
caparisoned horses a parade in which
thousands of men, women and children
participated; this Is but a meager and
general description of the spectacular
Pageant representing the countless
manufacturing industries of Southern
California which, starting at the Plaza
at 2 o'clock yesterday afternoon, was
viewed by perhaps half the population
of Los Angeles.
Everybody is not interested in gen
eral government affairs, but everybody
in Los Angeles at least is interested
in Southern California, and thousands
of persons who did not so much as put
their heads out of their windows dur
ing the passing of the recent political
campaign parades, We're on the streets
Yesterday, waving Prosperity banners,
wearing Prosperity buttons, snlilng tne
BUY and Boost" smile, and shouting
at the tops of their voices when the
brass horns struck up Dixie.
1t is doubtful If the people or Los
| Angeles ever saw in their home city
parade to compare with that OF yester-
day in richness, beauty ana enthusl,
| asn1, When all was in readiness ana
| the word to start was given score OF
prosperity bells rang out from the Win
dows of the Ducommun hardware
house, where on the second story men
| and women were congregated TO rlilS
them, as a big wagon carrying the
Schoneman- Blanchard band, started
| ont in the van of the army of boosters
Showers from Cornucopias
AS the parade started down Spring
street there rained on the throng OIL
spectators from the cornucoplas on va
rious floats everything from bags or
rock candy to bottles of hair tonic
From the Plaza. the parade wended
its way south on Spring to Eleventh
street, then west on Eleventh to Hope
north on Hope to Seventh, east on sew
enth to Broadway. north on broadway
| To Temple and east on Temple back TO
! Snrinp where the great army was dis
| banded with an honorable discharge
| given verbally by the officers of the
| day. ,.;5o.
IT would be difficult indeed to decide
which were the most effective hoats III
| the parade. All the designs were eX-
caIlent and interesting, both from an
advertising and from an artlstlc sIahu-
Among the floats and wagons repre-
| scented were: The Tourist Automoplle
company, which followed the hrst
band, was represented by ten wagons
| the blacksmith, the paint and the trlIn-
| ming shops, Next in line came tne
Dick Ferris United States balloon, also
| carried in one of the Tourist cars 4nls
vehicle was followed by Wlles-ollluI..
| company wagon, advertising bronzel
bedsteads. Next came the lioat VI + + :
| w Braun company, advertising assay :
ers' appliances and supplies. topping
| this wagon was a large globe, held IN
nnsition bv wires stretched to the
| standards of the wagon, and on tne
globe was written: USED the Worlu
| Over" ,-.4.,ir,cr +ba
Crown carriage works, followed by a
curiouslv constructed vehicle In the
shane of an ant, advertising kellogg s
| Ant Paste" Next in order came the
Cotton City bank, the Hydra Pura' tne
| Vita Manufacturing company Wasolls
and a float advertising the Duro Auto
mobile Manufacturing company
Chamber of Commerce
The members of the chamber of COM
MERGE followed, drawn In Westlake
stable wagon. Following directly aIter
| this came floats and wagons aoEertls-
ing the following companies: Inc 9prims
| Tire company, Los Angeles bineI-
pencv Gas and Electric company, COL
| ton Portland Cement company ana the
| Cudahy Packing company, the wagons
of the latter company being drawn py
six-horse teams. r.o,,a.
Following Gregorys Royal ltallan
hand came floats representing the
Southern California -four mills, Bishop
e. Co. the Western Lithograph com
many. Bis-Bis crackers, Southern Cal-
| fornia Box company Los Alamltos
Sugar company, Quartz Gas company,
the Kahn-Beck company, BarKley-s
Ben Hur Coffee, Meeks Butternut
Bread. American Olives, X: w. III JriIt-
ham Box, Lilly Milk, CALIFORNIA FISH
and the Gregory Fruit companies.
After another band came the beautl-
| FIJI floats of the Globe Milling company
and the Los Angeles Farming ana Mill
| ing company, the Capitol Milling COM
pany, the Excelsior General Mining, %.
| r. Buckwheat, Make-a-kake, Stetson
Canning McStay Supply, Los Angeles
Warehouse, Los Angeles Canning anu
Hauser Packing companies.
Then came floats representing the
following companies: Western Star, Los
| Angeles Soap, American Queen ana
Lille Webber's Soap companies Next
came the float of the Omaoia aalr
Tonic. the Kleanit Chemical, the Baer
| cigar and Sunbright's Baby Food com
panies. all in succession. Then fol
| lowed the Bryant Upholstered Furnl-
ture. Mackie-Fole Furniture, Salyer
piano. Weber Showcase, Wilson q
Hanson Furniture, Western Hardwood
and Simons' Brick companies.
Others following represented the
Bituminized Brick and Tile company
California Clay Manufacturing COM
pany Douglas Clay Product, Califor-
MIA Fireproof Door companies and the
Woodstone Manufacturing company,
the American Marble and Granite
works, Alpine Hardwall Plaster, Pa
cific copper works, Western Art Tile,
Aiberhiil Coal and Diamond Briquets
Coal companies.
A house on wheels advertising H. j..
Brainerd, bungalow builder, came next
and was followed by the wagons of w.
n Hoegee, sporting goods manufac-
turers Western Sanitary Enamel COM
pany, Woodill-Hulse Electric company,
West Coast Poultry company, Pioneer
Roll Paper, Pressed Wood, Green-Mar-
shall, Hub Axle Grease and Central
Department Store companies.
Represented by Elephants
Next came the float of the Boss over
alls company, represented by two big
elephants just from the heart of Africa.
Following this wagon came those of