Los Angeles herald., 1908-08-11

saw a force so willing to cooperate
in making q success. Much of the
most attractive dressing of the cases
was done by salespeople inexperienced
in that line. They repeatedly volun-
teered to come back at night and do
everything possible to make the open
ing a success. When you consider the
number of employees and the fact that
this feeling was unanimous think you
must agree that 1t is good testimonial
in itself"
The preparedness in all departments
was evidenced by the large amount of
business DONE which was monumental
for an opening day. One of the smaller
departments reported exactly double
the business yesterday over the largest
| day in the old store. All departments
were fully installed except those on the
fourth floor which will be given over
| to the restaurant, candy store, grocer
les, fruits and meat market, which the
management felt might be more salts
factorily installed after the other de-
partments had been well. established.
Additional departments, including q
buggy and vehicle store and an auto
mobile department are under consid-
Grafton.
New Departments Added
The new store has fourteen selling de-
DarTInenIS NOT 1nCIuueQ DIT Tic Oih lOCo-
ton A complete emergency hospital
and physicians Office. in charge of DIR.
#, r. Percival, and a well equipped
dentists rooms under the supervision
of DR.. H. r. Bailie, are features of the
second floor. On this floor are also
located the manicure parlors, rest room,
babies nurseries, toy department and
other departments of special attractive
/ ness to the woman patrons. The French
| fitting apartments are also on this
floor. These apartments are tastefully
| finished in green and have maze OF
| mirrors.
| A novelty in the French fitting room!
which attracted large crowds was {
display of directoire or sheath
gowns, imported by S. A. Hamburger
the firms European and New York rep
resentative, Just before he left Parii
last month. Mr.. Hamburger realized
that the sheath gown required soms
notifications to meet the more modest
taste of American women. Accordingly
a prominent Partisan dressmaker de-
signed, at his direction, new direc'
toire gown, which was shown at Ham
burgers yesterday for the first time IN
| America The prediction has been made
by both Paris and New York author
tiles who have seen the gown that the
new Hamburger directoire," or Los
Angeles directoire," as an official or the
store SIyleQ II, Will CaSeilS q oSAi9otAOA
in this country.
S. A. Hamburger was not present al
the opening, as he sailed from London
for New York last week. The Other
members of the firm were at the new
store.
A. Hamburger and his sons came tc
Los Angeles October II, 1881, and opened
their store for business November l OF
that year in a room on North Mair
street that had a total floor space OF
2Ox4O feet, which might all be set dowr
in main aisle of the store opened yes
terday and then leave space to spare
Before the firm had been in business
year a new building was necessary
| and the growth has been constant anc
rapid since that time. By the holiday
| season Hamburger's will have in al
departments nearly $500 employees.
The only tenant of the big buildine
outside of the store will be the public
library, which will be moved some time
next month from the present quarters
on Hill street The outside reading
room feature of the library will bt
continued, $1,000 square feet being re-
served for that purpose on the roof II
addition 5000 square feet in the base
ment will be set aside for the library's
newspaper reading rooms.
Hamburger's, as it stands in the new
location, represents an outlay of nearly
six million dollars. OF this the lanc
and building represent $4,0OO,O00.