The Detroit times., 1908-08-07
GOLDBERG STORE
THROWS DOORS
OPEN SATURDAY
ESTABLISHMENT, REBUILT AFT
Err FIRE, is sPLENoIpLY
EQUIPPED THROUGHOUT AND
STOCKED WITH NEW GOODS.

With a store that is practically new
and big stock of goods. every dol
lars worth OF which IL fresh from the
manufacturers. Goldberg Bros, on
Woodward-ave.. will formally open
their doors TO the public, Saturday,
Aug. s.
| Just three months ago the big es'
Establishment burned, every bit OF the
building going up In smoke. but the
outer walls. With their usual hus.
Ting, the members OF the firm were
soon established in nearby buildings
/ where business was continued and con
tractors were Immediately set to work
reconstructing the building. The re
ksult is that the new building is an
up-to-date structure in every respect
with the latest and most improved
devices for carrying on business OF
such magnitude as Goldberg Bros
have conducted for years.
A noticeable feature of the store is
that II is much lighter than the old
one. this being due to the walls and
ceilings being light buff, and there
| being more window space. The sup
porting columns throughout the vari.
Gus floors are In gold and the wood
work In mahogany. giving the whole z
| rich and elegant appearance. A com
plete new elevator system has been
installed, as well as a pneumatic cash
system. BY the latter system. the
cash carriage will travel from the far
| thermost portion Of the store to the
! receiving desk, In from eight to ten
seconds. just about the time neces'
sary for saleswoman to secure Tie
attention of Cash" BY the present
telephone arrangement II will be pos
sible to reach any department in the
store.
Another progressive feature inaug-
urated will be the abolition OF per-
manent fixtures for displaying the
goods and long tables substituted.
This will give the customers an cp-
portunity TO examine the various ma
terials and prevent the aisles from be-
ing overcrowded, as has often been
the case when a sale was announced.
The basement, heretofore unused,
has been fitted up for china and house
furnishings With the new system
inaugurated the basement will be we'll
lighted and may be reached either by
elevator or broad staircase. Here,
also, Will be the cloak rooms for the
girls employed in the store and there
will also be large room for them In
which they may lunch and make COT
fee or tea.
On the first floor will be bargain
tables. To the right as you enter are
the domestics and linens. At the
front, facing the entrance will be the
jewelry, while at the left will be
gloves, hosiery, toilet articles, neck
wear. laces and embroideries. While
at the extreme back will be mems fur.
nishings
The second floor will be devoted to
women's and childrens outer wearing
apparel. with complete line OF furs.
some OF the more elegant fur coats
being as high in price as $3.50. Here,
too, will be shown the much talked of
directoire gown and sheath skirt,
while In the millinery department on
the floor above Is shown the immense
directoire hat. AS an adjunct to the
wonderfully arranged coiffures, In the
jewelry department there is displayed
back comb for miladi some ten
inches across and about a foot long,
with barette to match. that might well
be worn with the directoire hat. Ihe
whole third floor Is given over to the
millinery department, which rs In
charge OF Miss Murphy. The show
room Is handsomely arranged for the
display OF the chapeaux, each support
ing column being surrounded by hand
some French mirrors. The millinery
has always been one Of the prominent
features at this store, and under its
present management has become very
popular. The millinery workrooms are
In the rear and the Offices Of the firm
adjoin.
Muslin underwear. infants and chill
dren's wear. corsets and petticoats and
women's and children's shoes are on
the fourth floor, while the fifth floor
is devoted to rugs, lace curtains. drap-
cries, upholstering. and draping ma
terials.
There will be no material change in
the policy OF the firm, with the ex-
ception of carrying more elaborate
and higher priced stock In the wo-
mems department
AS il had been planned to have the
opening Wednesday OF this week
many representative business houses
OF New York, Philadelphia and De.
troit had ordered floral pieces as a
testimony OF their high regard for
the enterprfsing Arm. but these bios.
SONS will not be sent until Saturday
by the florists
Among the firms who have sent con.
CALCULATIONS are Steinhardt Bros.
Johnson, Hayward & Piper, Sinclair,
Rooney & Co. Joseph l.. Marx. Ger.
Der, Mott & Co. Crowley Bros. Louis
Hamburger & Co, William Meyer 4
Co., A. L. Metzger, The Sherman. Reed
Company. Levi Simon a Co.. Somerich,
Kalischer 4 Loewith. Birkenfeld
Strauss & Co., l.. Erstine & Bros,
Phoenix Printing Co., Rosenshime
Bros, |. Gersteim, Edward Thomas