Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1908-12-11
PLAN BOOSTING CAMPAIGN
Business Men Organize Development
League to Advertise Dallas
Throughout the East.

Dallas has commercial club and
Dallas is to commence an extensive
and practical boosting campaign.
These two things were decided upon
at the meeting OF the business men
held in the Courthouse Tuesday night.
The name of the new commercial
club which was organized Tuesday
night is the Dallas Development
League and in that name is implied
the work which the club intends to
carry on. The officers that will direct
the activities of the League are: U. s.
Loughary, president; H. G. Campbell,
secretary, and W. G. Vassal, treas
urer. The members of the Executive
Committee, appointed by the president
are Conrad Stafrin, Ralph Adams and
V. P. Fiske, and the members of the
finance committee are r. E. Williams,
U. S. Grant and Fl. @. Eakin.
The initial work of the new organi-
zation will be the launching and
carrying on of an extensive adver-
tising scheme throughout the eastern
states by the distribution Of pamphlets
and literature, gotten up in an
attractive form and setting forth the
resources of Dallas and vicinity in
the best possible manner
H. A. Wells, general Advertising
agent for the Hartman lines, spent
several hours in Dallas, Tuesday, and
explained before an assembly of the
representative business men Of the
city his method, which embodies the
above idea and makes it possible for a
community or city to conduct such a
campaign at nominal expense.
A trained writer is to be sent here by
the Sunset magazine to study the city,
it's resources and its prospects and
prepare the manuscript for an attrac-
tive descriptive booklet, the manu-
script to be submitted to the club for
approval before publication. A spec
ial photographer will secure illustra-
tions and the booklet will be printed
on a fine quality Of paper with cover
design in two colors.
In addition to the descriptive book
let, a guide book will also be issued
telling "How to Get to Dallas, Ore
gon" from any part of the United
States and large number Of folders
containing lists of the colonist rates
in their season will be printed. The
latter will be supplied to the club in
as large a quantity as they will agree
to use. They will be of convenient
size and it will be easy to slip one into
any letter that leaves Dallas addressed
to some place 10 the east.
The final pointin this comprehensive
campaign is a half page advertise
ment of Dallas in the Sunset mag
azine for a period Of twelve month
with the privilege of a change each
month, and two-page descriptive
article Gllustrated) to be published In
some issue of the magazine during
the year.
To enter into the contract to secure
the services of the Sunset magazine
and the assistance Of the Southern
Pacific Company, it will be necessary
for the citizens of Dallas to raise 4
sum of little more than $1,000.
The financial committee Of the
Development League will begir
soliciting to secure the required sun
as soon as possible and it is HOPED
that the enterprise may be fairly
started In time for portion, at least
Of the advertising literature to b'
secured and sent eastward with 9Th
Oregons" basketball team when
starts on It's long tour.
The business men Of Dallas ar
starting about the proposed work with
persistent enthusiasm that give
good omen for its success and IL tn
campaign is carried out as thorough.
and as extensively as it Is planned,
should result in an enormous growtl
OF this community along every lin
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