Los Angeles herald., 1908-03-23
LONDON FOG IS oUTD0NE
BY MEMS NEW CLOTHES
Like Cocoa Without Cream Will se
Color of Latest Suit Materials
and Smoke Proof,
Too

CHICAGO, March 22.-It cannot he
doubted that London fog-that rich
nue. of umber with glints of gold in it,
is coming into favor at last. Formerly
uhesthetic persons were wont to saw
sharp things about it and it was never
held to be one of London's chief as
sets. 50 much anyone may set down
without fear of contradiction.
rev long-haired artists with frayed
GUNS would rave about it now and
then, when no members of the hour
seois happened to be within earshot,
put such comments were treated with
today.
For behold! London fog is the latest
possible effect, absolutely the very
newest thing. and when you strol!
down Chfcago's bituminous boulevards
some fine spring day, if you chance to
oe skeptical, you will see how nicely it
blends with the natural chiaroscuro.
1t does seem odd, but the only possi-
Bile rival that London fog will encoun-
ter mere is elephants breath. Now,
elephants breath is a bit foggv itself.
only 1t has kind of simmer of pearl
way down underneath and a decided
luster Anyway you look at it-and
you will have to look at it-there will
- 80 " Ac5 III lilG dbIllOSpuelt,
Only "Simple Things"
All this information. with a deal
more, was CLEANED yesterday by a cas-
ual visit to the second floor, parIor
front, that has been converted into an
art repository by the Chicago Council
or Merchant Tailors' National Protect
I've association. Only a few Simple
things" were on exhibition, and it was
plain to the most fnnocent-minded spec
tator that conspiracy is on to hang
London fog on the line. All other ex-
hibits, with the exception of elephants
breath. were 'skied,' with the consent
of the hanging committee.
One is permitted to describe London
fog as brown cloth with sheen like
a cats fur seen during a lightning
storm. That is probably the way it
Will strike layman, but in reality it
is wonder of the loom. The artist
who acted as cicerone and talked all
about middle distance" and "per-
spective" and "chiaroscuro," said it
was a wonder of the loom, so that mat
ter may be assumed to be settled.
"The two prevailing colors for mems
wear" he said, will be London fog
and elephants breath. Now, the terms
may strike you as-what shall we say?
technical. All! yes; technical. But,
as matter of fact, they are descrip-
tive and they express the growing
taste of well dressed men for quiet
effects. With this particular hue man
may melt into his environment, so to
speak. He becomes at once inconspic-
uous, he blends with our smoky at
mosphere. You see how appropriate is
the term"
About Like Cocoa
With the added direction that the
fr n WI tn what no x1;i1
be wearing a month from now may
find out by squirting his right eye and
looking tixedly at a cup of uncreamed
cocoa, the topic of shades may be
dropped for the time being.
AS to contours, they will belong to
the naturalistic school this spring.
Fewer guardsmen's figures will be seen
in Michigan avenue and shoulders will
be worn slim and dropping, that is.
unless nature has given a man good
pair of his own. This will be an ad-
vantage to the human Apollos. Calves
will be worn again by those who have
them. While the trousers on exhibition
are not quite SO snug as Mr.. Micawber
used to wear, still they taper grace
fully down to the instep and hug the
boot heel The roll, that used to save
pressing, has disappeared entirely, alas!
1t would be more exact to say, how
ever, that the roll that has disappeared
1
coat sleeve. You may take 1t plain or
with silk lining. and there's really no
limit to the fluting that goes with it.
AS every cloud has its silver lining.
50 the London fog has it's brilliant
waistcoat. Some of them fairly made
the beholder dizzy, or giddy, or what
ever the exact psychological term is.
They were striped and barred and
some of them had bullseye buttons at
tached. These bullseye buttons are ex-
pected to be popular during the CAM
paign season. They will make conven-
lent receptacles for the picture of your
1avorite candidate.
Just to show what may be done in
this regard, one of the exhibitors dis
played waistcoat fitted out with these
buttons Instead of the candidates
picture he had horseshoe embracing
a shamrock in the miniature show
case. But there seemed really no limit
ro the uses to which these buttons may
be put 1t all depends upon the imagi-
nation Of the purchaser one was led TO
believe.
AS for the tout ensemble IL viii be
"shapeyp That is is the very word TO
use There is no other and it has the
sanction of the Chicago council etc.