Evening star. [volume] (Washington, D.C.) 1854-1972, 1908-09-27

are bought at lowest possible prices, so
that the great army of customers of the
house of Goldenberg may have their in
terests watched out for at all times
The spirit of democracy prevails in all
parts of the establishment. Mr.. Golden
berg wants the fact ever understood that
the store is a great emporium for the
people. where they may acquire the best
goods at moderate prices.
AS this spirit became known through
out the city, through the use of judicious
advertising Mr. Goldenberg soon found
he must get greater floor space to acc
commodate the demands of the public of
Washington and outlying states.
Then upon the space occupied by the
stores at 9l6 91S. 92O and 922 18th street he
erected a modern four-story and basement
department store. Al the same time Mr.
Goldenberg acquired the building; at 91o-
31i eth street making his frontage extend
from 9l2 to OPS 18th street.
Then Mr.. Goldenberg increased all OF
his lines and also added mems clothing
| Today he sells everything to be found in
a modern department store.
Through all its career the basic prin-
ciple of the store has been ''underselIing"
competitors. The people entered into the
spirit of the movement. for ii was built
with a view to their advantage as well as
that of Mr.. Goldenberg. Both were work
ing together for the common good The
people saw the plan readily.
Low Prices for Best Goods.
They had seen the remarkable growth
of the store from one building with a
dozen employees to the great establish
ment with its approximate 500 employees
in the busy seasons, and the effort TO
keep the prices down and give them the
best goods for least money-a policy
which always attracts the great army of
buyers in any city of the country and
generally holds them as permanent Gus
toners
This understanding with the people has
shown in an incident which happened in
Washington several months ago
The mother of a young professional
man visited the Capital city last winter
She spent about three weeks in the city
a nd managed To get through large
number of the department stores
Then in the spring the young man de-
sired some light bedding. He was in a
quandary as To where To 90. He hap
pened Ia mention the matter in a letter
To his mother. who had gone to her home
\ reply came right upon the heels of
his communication. The gist was:
Go Il Goldenberg's. for you can get
just what yon want. and YOU won't have
20 pay near 50 much as YOU would have
10 elsewhere. and, Ut the same time. get
quality.
/ Needless To say. he went to Golden
| beTg's and was satisfied
That is the reputation which brings
trade at all times. The mother from
Dixie had been here but A short time,
but. with the insight of the woman, she
| knew where 10 find the bargains, and
she didn't lose any time in directing her
son where she knew he could get what
| he wanted and at the right prices
Thus the house of Godenber:- is known
| and regarded highly way down i'm
| Dixie" as well as at home In the CAPITAL
| city of the nation
Sons and Nephew Partners.
| Several years ago Mr.. Goldenberg took
/ into partnership his sons. Julius NJ and
Morton Goldenbers, and his nephew. |
! Goldenberg. They are all bright yo,ne
business men and are going forward in
| the same path so well beaten bv the
| roInder Of the establishment
Mr. Goldenberg ascribes the success and
marvellous growth of the establishment to
the policy OF selling reliable merchandise