Los Angeles herald. [microfilm reel] (Los Angeles [Calif.]) 1900-1911, 1908-01-05
REAL ESTATE
MEN DESERVE
MUCH CREDIT
SOURCE OF GREAT STRENGTH
TO LOS ANGELES
CONFIDENCE IN clTY's FUTURE
UNSHAKEN
When Dishonest Methods Are Prae-
ticed Upon the unsuspeetlng, Sc
we're Meaoures Are Employed
to Punish the Guilty

Though the new year was 1orhialAy
ushercd in several days ago the real
business year may be said to begin with
the current week. The indifference which
IS incident to business during the cele-
bration of holidays will have passed
away by this time and dealers VIII nave
settled down to work.
careful review Of the past twelve
months has no doubt been made the
debit and credit sides of the ledger nave
been thoroughly examined, the weak anu
strong points have been noted ana plans
have been formulated for the bettermeht
OF those which did not indicate the pest
results obtainable. This inventory Is one
which need not be delayed until the close
OF the year, but can be and IN every wen
managed office is made at very frequent
intarvals: vet the inspiration which comes
with the consciousness that another great
Ian In life is started on January l
brings . little more interest to bear IN
the stock-talxing and a little more force
TO bear N me newly formed resolutions
to run the race now entered upon win
more speed than formerly.
There is one consolation, however, the
real estate man in Los Angeles can take
unto himself when he looks at the -irst
mage of the. new calendar, and thlt Is,
that he4haS set a pretty good pace IN
the past anu that he will do hlmsel1 uh-
doubted credit IL he establishes better
reeord. There is no question that ne mas
proved his ability to do things in way
which has been to the everlasting beneflt
of his city, If energy, brains, salesman
ship. far-sightedness and executive apll-
itv. which carries with it the power TO
plan constructively or a large scale, are
10 be accepted as the criteria of success
full business men, then the Los Angeles
real estate men are peers in class
largely of their own composition. Many
have ms large fortunes for themselves
and have been the keen-visioned agents
who have laid the foundations for COM
netence and wealth for others. The rap
idly expanding city limits and the beau
tiflii subdivisions reaching out to the
sea and to the mountains stand as moh-
unents to their enthusiasm and sure APP
probation OK the magnificent possibilities
of the place which in large part through
their efforts has become the metropolis
of the southwest
Honesty the Policy
Unfortunately the list has at different
times included those whose records could
not stand the closest scrutiny, but this
has been f. their own discredit and not
10 that of their worthy competitors. Like
water THESE pdIllSuAdh mum ANN.NAH 49,
found their level. And just at this point
they have frequently had the generous
help of the realty board 10 whose un-
RENTING and patriotic service the city
owes much. 1t has cleared the held
pretty thoroughly of shysters by pubic
exposure of their nefarious acts, ana
when that has not been sufficiently Ell
fectiye the courts have been appealed TO.
The result has been that those who nave
placed property on the market or VINO
have sought investments here have felt
assured of as fair treatment as In any
other line of business.
The past few months have been
severe test of their ability to stay with
the game, as the saying goes, but with
conmendable spirit they have maintained
unbroken their confidence in Los Angeles.
Neither business depression nor tight
money nor threatening panic nor any
other thing which might strike fear in
most mems bosoms has shaken the faith
which the years have justified. They
know that the soil in Southern California
Is lust as productive as it ever was; they
know that the peculiar products of this
favored land will continue TO bring mill
lions upon millions of dollars to the
hands of the slSillful; they know that the
sun will continue to shine in the future
as in the past, and that as long as its
genial rays possess the power to pre-
serve health and to coax back retreating
strength the hosts of the east, wearied
and worn by the inimcal elements of
changeful climate, with seek homes in
this, the land where it is always after
noon"