Evening star. [volume] (Washington, D.C.) 1854-1972, 1908-03-22
The Sunday Star.

Two wears ago, in noting the first an
niversary of The Sunday Star, which was
marked by increases in both circulation
: and advertising and was regarded as
Sufficient demonstration of success, the
following was printed in the way OF a
promise as to the future:
TT is, of course to be understood that
in the time to come The Sunday Star will
be improved opportunities arise ana
occasion warrants. 1t Will continue 10
cover the local and general field as thor
Oughly as possible from the news stand
point 1t will seek and print the best
available features of general and special
interest. In the departments which ap-
peal to woman readers and those that
attract the men, such as fashions. society.
sports and finance, it will offer the latest
news and gossip Of a reliable character.
In its fiction 1t will seek always to be
Interesting and wholesome.
Two years have passed and a third an
niversary is now at hand. with The Sun
day Star more firmly than ever a fixed
factor in the local newspaper field. 1t
is necessary merely to point to the state
ment Of the growth of the edition, as at
tested by gains in circulation and adver-
Using. appearing in another part of the
issue of today. The statistics of growth
are convincing proof that the promises
given in 1906 have been faithfully kept
and that The Sunday Star is increasingly
appreciated by it's readers, whose num-
bers are swelled from week to week.
In seeking the causes Of this steadily
increasing popularity of The Sunday Star
a share of the credit must be given to
the Sunday Magazine. which forms a con-
spicuous factor Of the issue. In no other
part of the paper has the development and
improvement been more noteworthy than
in the magazine section, and there is
abundant evidence that its excellent
qualities. its wide variety of contents. its
high grade of illustrations it's steadily
advancing degree of literary and artistic
excellence are meeting with hearty ap-
prevail by the thousands who read it on
Sunday. The same policy of development
which has characterized its production in
the past Will continue henceforth to bring
1t to even higher levels of attractiveness.
The Sunday issue was started, it will be
remembered In order that The Star might
remain in touch with its readers through
out the week. without interruption. 1t
feels now that in accomplishing this re-
suit 1t has given them full return for
l.
With an average circulation during its
third year of existence 2,2O4 larger than
the average circulation of it's second
year. reaching at the present time ap-
proximately to 10000, this issue of The
Star stands as the most widely read .of
the local Sunday issues, fact which is
duly appreciated by the advertisers, as
shown by the steady gains in Sunday ad-
vertising.
These are gratifying signs OF success.
and in noting them it is proper to say
that the same spirit of improvement and
progress which was voiced two years ago,
and which has produced such tangible
results during these twenty-four months.
still animates those who are charged
with the duty Of putting out the Sunday
edition, and may be regarded as a guar
antee of continuous advance.