Los Angeles herald., 1908-03-09
MAJESTIC TO
PLAY STRONG
ATTRACTIONS
CORT AND HElLIG SPRING A
COUP
TO PLACE THEIR BOOKINGS IN
MoRosco HOUSE
Northwestern Theatrical Association
Enters Into a Five Year Contract
TO That Effect-Los Angeles
. Gets MeIodrama

Through a deal between Messrs. Cort
and Heilig and oliver Morosco, the de-
tails of which were announced yester-
day, the Hamburger Majestic theater'
now In course of construction, is to be-
come a syndicate house with the open-
ing of next season. The Majestic Will
be managed by Mr.. Morosco, the Nortn-
western Theatrical association, OF
which Cort and Heilig are the contron-
ing heads, attending to the bookings.
Thus the attractions which this season
have been seen at the Los Angeles
theater next season VIII be presented
in the new house.
The contract entered into by the as
sociation and Mr.. Morosco runs i've
years. 1t marks the elimination OF
Cort and Heilig's plans to establish
themselves firmly in Los Angeles. 1t
will give Them a new, handsome and
thoroughly modern house in which to
play their bookings, and 1t means that
Los Angeles is to have more extended
ana liter line of theatrical attractions
thai Is ever before come to Southern
CaiL.-.-ia
The present season at the Los An
geles probably will close within few
weeks. The theater then will be en-
tirely remodeled. The roof Is to be
raised, gallery put in and other i'm
portant changes made in the interior
arrangements. Next fall the Los An
geles will open as popular priced
house, playing the Stair and Havlin
travelling attractions, which this sea
son have been seen at the Grand This
probably will result in making the
Grand q permanent stock melodrama
house. The Ulrich company. which
opened it's summer season there yes
terday, likely will continue indefinitely.
To Open in September
Work on the new Majestic is pro-
ceeding rapidly and the theater will be
ready for occupancy early in Septem-
ber. In its interior and in its accom-
modations for the use of patrons the
Majestic will be the show house Of Los
Angeles. 1t will have a seating capa-
city for practically 1000 persons. par
quet. balcony and gallery. Its stage
will be equipped with the latest devices
modern lighting apparatus. 1t VIII or
course be strictly fire proof.
The color scheme for the interior will
make the Majestic one of the most
brilliantly decorated theaters in the
country Ivory white, peacock blue,
green and gold enter into the color
scheme. The seats are to be ivory
enameled, the leather cushions being of
peacock blue These same colors, with
the addition of gold and green, will be
used in the mural decorations, the
scheme being unique. The ceiling will
present the appearance of an immense
tree, through the branches of which
will fly birds of paradise. On each side
of the proscenium arch verdant vines
viii climb to the branches above, pea
cocks and birds of paradise again ap-
pearing In the decorations.
A commodious smoking room fur
nished in mission style as typical of
Southern California will be entered
from the foyer. and underneath there
will be handsomely appointed grill
room for the convenience OF theater-
goers and the entertainment of theater
parties.
The prices for seats at the Majestic
will remain the same for all attractions
presented and will range from % cents
for gallery seats to 81 for sittings In the
parquet. It is expected that the house
will be opened in September and will
continue through the regular season
with no dark weeks.
Joseph Montrose, who has been with
Mr.. Morosco for six years and who Is
now the press representative of the
Burbank theater, will be transferred
to the new house as treasurer. Charles
Eyton, now treasurer Of the Burbank,
will be promoted to be business man
ager of the Burbank, while both the-
agement of Oliver Morosco.
Bookings Being Made
John Cort now is in New York max
ing the bookings. A wire received from
him yesterday announced that he had
already booked twenty weeks OF the
time. No difficulty will be experienced
in filling what time Is left
The new management will have no
direct effect upon the present status of
the Mason. At that theater. Manager
Wyatt will continue In charge and will
continue yto present syndicate attrac-
tions, playing at $1.50 and 50 prices.
It is certain, however, that the Ma
jestic will prove formidable rival of
the Wyatt house. Through its booking
arrangements the Majestic doubtless
will be able to present here consider
able number Of attractions at 81 which.
in other cities will be played at the
higher price scale. 1t will get, of
course the bulk of the companies that
play over the northwestern circuit, now
one of the most important in the coun-
try, except. where contracts already
made interfere with that disposition.
Altogether the new arrangement con-
stitutes the most important bit Of
theatrical news that has developed in
Los Angeles since the entry of Cort and
Heilig into this field last fall.
A Great Theater Town
Once the new season is fairly under
way next autumn this city will have
more theaters of the first class than
any municipality of it's size the country
over.
The Mason and the Hamburger Ma
jestic will house the better class OF
travelling attractions. The Los Angeles
will care for travelling companies play
inc. 10. popular prices. The Auditorium
may Safely be set down as a stock
house, whether operatic or dramatic
depends upon the patronage accorded
the forthcoming light opera season at
that theaterI The Belasco and Bur-
bank will continue to present stock
,cOntinued ON Page Two)