Evening star. [volume] (Washington, D.C.) 1854-1972, 1908-11-21
AVOID HOLIDAY RUSH
Merchants Give Timely Advice
to District Buyers.
EARLY SELECTIONS BEST
First Pick of Goods an Item of I'm.
portance.
ASSORTMENT AN ADVANTAGE
Late Purchasers Invariably Must
Take Many Things That Have
Been Picked Over.
ASSORTMENT AN ADVANTAGE

Now is the time to do your holiday
shopping
Mr.. and Mrs. Holiday Shopper take no.
tice: Do not wait until the rush just be-
fore Christmas to visit the stores of the
CAPITAL city to make your purchases for
the season of the Yule log. Each day the
merchants of Washington tell The Even
ing Star man that the shoppers should
not delay their Christmas purchases. They
do not make an empty statement. They
give their reasons. You surely see the
equity of seeking time for careful buy
ing before the rush of the holidays is on.
These same merchants, Mr.. and Mrs.
Holiday Shopper have your interests at
heart. They want you to get square
deal when you buy at their establish
ments. The reason for this is easy to see.
They want your patronage. and they
know when you come early. before the
best of the stocks are picked over. that
they can send you away pleased with
your purchases. They know 1t Will bring
you to their stores again, and. besides 1t
always does the merchant lots of good to
know that his customers are pleased.
That Is plain. everyday argument. Every
BODY can understand.
dow at a garment or design In dress
goods and come in next week to pur-
chase it, they say. ''for surely you will
not find it where it was when you saw
it, The reason is easy again. Some
early shopper will doubtless have pur-
chased lust the identical thing that you
had intended to take
In the holiday rush great many OF the
clerks in the stores new at the bust
ness and they cannot give the customers
the attention when thew seek
ing to make suitable purchases You
don't expect it in instances, but never
theless a great many of the buying folk
of the Capital city still insist on walt
ing until just before the holiday season
| opens and then making shopping dash
in search Of Christmas gifts for the fam
lily and friends. But this season these
same buying folks in great numbers are
going to take the advice of The Star
man who has Investigated and will make
their purchases earlier. The result will
be that Mr.. Late Shopper and you, too,
Mrs. Late Shopper. in good many In
stances will find that Mr.. and Mrs. Early
Holiday Shopper have gotten just this or
that garment or gift that you had intend
ed buying.
Early Buying More Satisfactory.
So reason it out Doesn't 1t look to you
as though you had better give up your
custom of buying late in the holidays?
JUST TAKE Tie Idttcl duu give IL d
thought for a moment, Mr.. and Mrs. Late
Shopper. When you weigh the thing in
your minds, The Star man believes you
will forget your idea that buying in the
holiday crowds is the best buying after
all.
So when you come out early in the sea-
son for your purchases you will be pleas
ed and the folk who come after you can
have the privilege OF taking what you
have passed over.
THE Evening Star cannot impress the
fact too much upon the minds of the
shoppers of Washington that they should
buy early said J. L. Leverton of j. l..
Leverton & Co, dealers in women's outer
garments, at 1115 G street northwest, to-
day:
1.-The late buyer" continued Mr.. Lever
ton, has to contend with all Of the rush
of the season. Then the stock has been
looked over and the late arrival gets
what the other purchasing folk have failed
to take. In our business we sec the ne
cessity for early buying upon the part
of Washington folk. / have just returned
from New York. where l bought a large
number of costumes in silks and broad
cloths. I also managed to get good
sized stock Of caracul coats, which are
These are going to Washington holiday
buyers. They will he told Of the values
we are to offer through the advertising
columns of The Sunday Star. In this line
the reason for early shopping is apparent
at first glance. The costumes and coats
cannot be duplicated. and the purchaser
of a particularly pleasing design rests
assured that not similar design will be
seen in the Capital city. Thus you see
that the early purchaser is the one who
will benefit in this sale we'll as In any
buying in the holiday rush.
Advantages Of Early Buying.
I'VE have always been advocates of this
early season buying said L. J. Jackson
of the furniture firm of Jackson Bros,
915 to 92o 18th street northwest. Mr..
Jackson then declared that every careful
buyer should go shopping carly before
the seasons rush is at its height. This
course" he said. should always be pur-
sued for the many advantages which ac-
crue to the shopper. In the first place, the
clerks are not rushed, and each buyer has
the opportunity of thoroughly looking over
the stock of business house. and can
make purchases which will not necesstate
an exchange" Mr.. Jackson, in continu-
ing, said that his firm is one Of the origi-
nal advocates of the policy that Washing
ton shoppers should go to the stores of
their choice early in the respective sea-
sons. in the furniture business he
concluded, we see the need OF buyers
making early purchases. When a pur-
chaser buys early in the season and orders
certain articles sent to his or her resi-
dence upon a particular date we set
aside that article in certain place, and
upon that date it is sent. Now, If that
purchaser waits until the rush season is
on there Is a possibility that in the trans
portation the article will not arrive on
time, with the result that some one is
displeased"
Mr.. Hermann of House & Hermann.
furniture dealers at 18th and / streets
northwest, was equally as emphatic as
Mr. jackson that the early BUYERS are the
ones who get the best chance to MAKE
their purchases without the rush of the
busy season hurrying them to make up
their minds. The large assortment in
son. according to- Mr.. Hermann, should
appeal to particular buyers. He said that
he is sure the merchants OF Washington
are especially DESTROYS that the people