davidaulloa/AmericanStories huggingface dataset:
Daily press. [volume] (Newport News, Va.) 1896-current, 1908-06-07
RECTOR, U. Of n, EQulslfs1Ia
Ran 100 Metres In 8 ~ Ssconds--A,
c. Cilbers, Of Yale, Breaks Worries
Record for Pole Vault, Clearing ~
Feet and 7 - inehes-piseus Rec
erds Also Broken.
(By Associated PressJ

PHILADELPHIA, PA. June a.
Judging from the showing by the
candidates for the American team ct
the tryouts on Franklin neld this,
afte rnCon the worlds athletes who
win meet in London next month. to.
measure speed. strength and agility
will have to perform wonderful deeds
II they expect to t'e crowned with the
laurel wreath at the great Oiympian
games.
Practically the pick OF the Eastern
athletes were entered In the 20 events
today and before the last event had
come to an end. two worlds records
were smashed, six records made ut
the Olympian games ut Athens, Paris
and st. Louis we're broken. and one
Olympian record was eQualled. Be.
sides this all but one Of other recoraa
were approached by inches or SEC
0nds, 8
The worlds records to go were thes
pole vault and free style discna throw
ing, A. C. Gilbert. OF Yale Uniyece1txs
set the new worlds figures for ~.
pole vault ut ~ feet Z - inGhsa + ~.
msrkahle perinsuaaAes. T1e 1G
WORLDS ngusss sHeoe ~ feek
inches and the OiynnplAn Sed6l
feet s inches.
A. K. Dearborn. Of the New yofk
Athletic Club. with throw OF ~
feet II inches, and u. J. Sheridan, -
the Irish.American A. c.. of New YORK.
with heaye OF 139 feet 20 inc6ea
are the men who broke the WORLDS
free-style discus record Of 1856 feet ~
inches. Sheridan aiso broke the Oiym-
plan record OF lie feet inches for the
discus throw, Greek style.
Rector Equals Record.
NJ. W. sheppard. Of the ]. A. A. G,
clipped two seconds on the Olynptan
record Of 1856 for the S00-metro's race.
Charles J. Bacon. ]. A. A. G. estab-
iished new figures for the 400 metres
three foot hurdle event: J. p. Haasr
tead Of Cornell. the interc0lleeiste
mile champion. cut the l.500 metre,s
record from l:e5 20 to 4:01 Is snd
y A. Rector. Of the University Of
virginia, who ~ reported TO have
! sprinted the 100 yard dash IN , -
this year. eQualled the 100 metrep
(l8s.2 yards) record q 10 Is seconas
In winning the nrst trial heat In thof
, event.
Because Of the greater number q
entries from the athletic Clubs. Cob
men carried OF more events than -
collegiShs.
The American Olympic team Win -
| selected Tuesday night at meeetu9
in New York q the team selectton
committee Of the American Oayupee
committee. II II said that abcot =
men Win make mp the team. e =
said that President Roosevelt, Wbo =
the honorary president Of the Anest
! can committee win send good 40.
message to the team before Il leaves
for London.
Daily press. [volume] (Newport News, Va.) 1896-current, 1908-06-07
NEWPORT NEWS, VA. SUNDAY, JUNE Z, $685.
DECREASE IN cHeAPEAke
AND ONO EARNINGS
General Pssssnaer Asen. Potts Says
They viii be s,sl,ss,45 Less
Last Year.
(By AssoCia,ed Press

RICHMOND. VA. Jun. General
Passenger AS' nj John d. Potts, Of
the Chesapeake 4 Ohio Rallay, to-
day gives ont the comparative state
ment of last years earnings fer his
department OF III" road with the esti.
mated earnings for this year. III this
statement Mr.. Potts says the earnings
for passenger travel last year amount.
cd to $463.57215. and til" estimated
earnings for tbs year will he $3ll.,
9SO3O.' According 10 this. the de,
crease In PASSENGER earnings will be
1851. 192.i5..
Daily press. [volume] (Newport News, Va.) 1896-current, 1908-06-07
20 Foot Creek 1000 Feet Wide.
by Associated Press)

ENID. OKLA. June s. - Following
six hours rainfall. BogEy creek, run
ming through Enid, widened To-Day
from 90 feet 10 two thousand feet.
flooding almost the whole Of the CITY
carrying away 50 houses. nood'ns
stores and eudange.ing lives.
Daily press. [volume] (Newport News, Va.) 1896-current, 1908-06-07
Girl Killed by Engine.
nv Associated Press.)

PETERSBURG VA. June s. - VIZ
Ole Leo Wilson. the sixteen-year-o old
daughter Of w. J. Wilson, residing
near Milton. on the Norfolk and
Western railroad. was killed by an
extra freight train passing through
Warrick swamp last evening about 2
O'Clock.
THE engineer Of the train stated
,h.. the girl deliberately threw her
self in front Of the engine.
The coroner's jury exonerated the
company OF all blame.
Daily press. [volume] (Newport News, Va.) 1896-current, 1908-06-07
vSehts Probably IN Gale
fRy Associated PressD

HAMILTON. BERMUDA, June g.
An easterly gale. with heavy seas. Il
sweeping over these islands today.
n the sailing yachts participating In
the long ocean race from Marb'ehead,
Mass. TO Hamilton. are within 200
miles OF here. a. is probable. they
mus, he getting the full effect Of the
Storm.
Daily press. [volume] (Newport News, Va.) 1896-current, 1908-06-07
Cir Saves Her Sister.
(Hy Associated Press.l

NEOSHA, MO-, June 6. - Miss
Johnnie Davidson today shot and
IkillAAs n0Y .Rsnae1E. while the latter
was attenptins. . she believed. TO
KIN her sister. Ramsear and Miss
Grace Davidson. the sister, had been
keeping company until recently. when
the girl forbade him to come to the
Davidson home.
Daily press. [volume] (Newport News, Va.) 1896-current, 1908-06-07
Senator Bailey Cetter.
,Rv Associated PreSsD

NEW YORK. June 8. - Senator
Joseph ". Bsiiey. Of Texas. Who b
being treated here by ;hroaf spe-
cialisi. was slightly improved today
and went for walk IN the after
noon. His throat trouble Is dn@ 10
speaking In the open air. He may
have 20 undergo an operation
Daily press. [volume] (Newport News, Va.) 1896-current, 1908-06-07
o. ". p. eeimoot Better.

NEW YORK. June 6. - s'isht signs
Of improvement; were further mani
tested tonight In the condition of Oh
liver ~ p. belmont, the capitalist.
who h critically III Of periioni;is. fol-
towing an operation for appendicitis
q; hts home in Hampstead.
Daily press. [volume] (Newport News, Va.) 1896-current, 1908-06-07

NORFOLK. VA. Juse sd. LsN
renae Groner Win leave toOugsoW
night for Chicago TO defend u -
Virginia contests before tie hepueet
can national committee. fhees 80
tests are expected to Dc tsken - -
fore that body Tuesday nssBsog nsx1s
Mr.. Grooer n oae d the 1e3egoe0
10 the RepublicAa national eGnU&eoe
from the second vsrgiata dlstfscl
Daily press. [volume] (Newport News, Va.) 1896-current, 1908-06-07
coofsoerstes ~ West Point.
By Associated Prese)
HIGHLAND FAILS. y. Y juno

HIGHLAND FALLS. n. Y Jurc 6.
West Point was thrown open today
to the Confederate Veterans Camp Of
New York city. the United Sons So
cieiiss. The D!xie Club and the Daugh.
terz 81 the Co1fejcracy and their
friends. There were about thousand
PERSONS in the party.
Daily press. [volume] (Newport News, Va.) 1896-current, 1908-06-07
CARDINAL LsoBs oejoA
(By Associates Preos.D

NEW YORK, June & : Cer4lnal
Lngue. primase a Ise3uaA. si9e1 -
aay for Europe O The seeeog Co.
pania after . so50uu - ~ 49,
try ~ Eve weeks. vt6eA BE 49, -
10 tn. most evsstfUl ~ - -
Daily press. [volume] (Newport News, Va.) 1896-current, 1908-06-07

CONTINUED on Page Two)
Daily press. [volume] (Newport News, Va.) 1896-current, 1908-06-07
. THE wEATHEa

Fair sunday, warmer ~ sns
interior; Monday falr; l'shs -
fresh east to southsaa Winde.
The diamond drill. (Crystal Falls, Iron County, Mich.) 1887-1996, 1908-02-08

misieading-a thing which Blanks ad.
yertising should never be-they at
tract the attention Of the reader and
possible purchaser because they tell
about some one thing that he may pos
sibly want
The maitoruer man makes q run
on fcw things which DC Is willing 81
seli ut d close margin 81 profit ia or
der to attract trade n his general line
0n which honey profits are made
Hlanh should advertise hardware in
much tho same manner the mallofder
man ADVERTISERS hardware, ana ho has
lh.a ADVANTAGE bc cln invite the peo-
bic IN the community to visit hi8 store
and see the goods for themselves so
thcy VIII know ust what thcya buy
Ing
81. Instead of Nnsce'Hg meaning
less rcneraiiiies n a twoinch space,
Bank had used little more space
and properly displayed al advertise.
ment something like me following he
would have been sure 10 have at
tracted attention ID bis store and III
All probability would have been sur
prlsed AZ the drawing power Of his adj
yertising
The diamond drill. (Crystal Falls, Iron County, Mich.) 1887-1996, 1908-02-08
HOW TO ADVERTISE
EFFECTIVE METHODS THAT WILL
BRING RESULTS.
SHOULD TELL THE PRICES
oeneraiitles Are Meaningless to the
Publlc--Why the MalI-order Man
Wins-Try the Plan.

II you, Mr.. Merchant, would compete
with the mail-order houses there are
three main essentials to SUCCESSIVE
goods-the prices-adyertising.
The last OF these Is quite as essen
tial as either OF the others.
In the great majority OF cases the
local merchant has the goods, and he
makes the prices, but In very many
cases he either fails TO do the adyer-
Using. or what he does do is not effec-
tive IN the same way that the mall
order mans advertising is effective.
The writing OF effective advertising
Is not an art, IL Is not a business that
requires years OF study TO learn. A
few hours OF study and comparison
will give you every essential detail
that you will need
II Is comparatively safe to say that
rs per cent. OF the advertising carried
by local merchants In the local papers
is worded in generalities only. Such
advertisements as the following are
found in every paper:
The diamond drill. (Crystal Falls, Iron County, Mich.) 1887-1996, 1908-02-08
chIld TurnIna PurnIe.

Mary Eighotz. three years old, OF
New York. Is turning purple. The
doctor says she is suffering with dis.
ease known as purpura hemorrhagica.
The child's mother first noticed tho
changing color three weeks ago. While
bathing the girl she detected small
purple spots on various parts OF the
body. Alarmed, she applied home
remedies, but the spots continued 10
spread. The chlld's body presents the
appearance OF being tattooed. Almost
the entire body Is covered. with the
exception OF the face. which thus far
has not been affected While most OF
the time the blotches are OF a mellow
purple. they occasionally change 10
deep plum color or a dull red. Some
blotches are as large as a penny, 9th.
ers are no larger than pinhead. The
disease is probably caused by n rheu.
matte germ.
The diamond drill. (Crystal Falls, Iron County, Mich.) 1887-1996, 1908-02-08

mil town ~ northern Wisconsin The
local paper carried practically ne local
advertising whom the size Of The town
was considered, and the stores of Che
town were but small affairs ln talk
ms to one 81 thp merchants Dc com
nlained that more than $4,000 was
sent from that community TO tile Chi
caso mailor1cr houses each month
That Is easily twice the amount that
II snent il an the stores IA this town
put together each month, nc explain.
"a Merchandising don't pay IN such
place as this
"a few hours later the writer was
talking with tho publisher OF the local
paper and the conversation turned TO
local advertising, or rather the lack
of H.
II was very much tempted 20 accept
4 proposition which | received from
one OF tho Chicago mail-order houses
few days ago" said the publisher.
= still have the proposition here on
my desk They offer me a cash con.
tract at my regular display rates for
1900 inches. 10 be used during the
year, and in addition 10 the cash al.
vertising they offer me a small com.
mission on all the new business Sc
cured In this county during the life
OF the contract. They say their bust.
ness In this county during the last ~
months was approximately $4,000 per
month, and | would secure a small
percentage on all business done over
this amount during the next ~
months"
Have you shown that proposition
10 the merchants OF this town." I
asked.
Il have, and II didn't move them"
he replied. They simply say II don't
pay 20 advertise. I would Jump az
the offer II II were not for the fact
that cannot bring myself 20 the point
OF doing that which know will help
10 kill this community" -.
There was an illustration of mall
order methods. The widoawake mall
order man proposed 20 reap golden
harvest from the field the very-much-
asleep local merchant would not cul-
tivate.
The diamond drill. (Crystal Falls, Iron County, Mich.) 1887-1996, 1908-02-08

Does II pay to advertise?
The more than $500. 900. 900 that finds
its way TO the Chicago mail-order
houses each year is garnered by
campaign OF advertising. You, Mr..
Local Merchant. claim, and rightly.
that you can sell the same goods for
the same, or less money. than the
mail-order houses offer. but at the
same time you complain because the
mail-order man gets he business.
Why do they get Il? Because they
advertise
They not only advertise, but they
advertise In your field. and they adj
vertise in your field because you do
not They select towns. or special
lines where they do not have TO meet
the competition that il offered by To-
cal advertising. and they make adver-
Using pay
We want the people 20 trade at
home; we want them to build up the
home community; we want TO see the
dollars kept In circulation here that
one and all OF the local people may
HlONHtis VIC w hOA Wa1N ~ ~ $3.50
fortunes OF the city mail-order man
built at the expense Of the local COM
munity, but we know absolutely the
value OF publicity, and we know the
mail.order houses will capture the dol
lars II the local merchants will not
fight fire with fire; win not show the
public what they can buy and at what
price.
Let us go back 10 this northern
Wisconsin town and see what oppor-
tunities the merchants there were sac
rificing. IL was mill town, and In
no way an agricultural community.
There were not 20 farms within a ra-
dius OF as many miles. The industry
was lumber. and the money TO run the
mills came from the city. The nearly
1000 employees were paid In city
money, and with little effort on the
part OF the merchants In that town
this money might have been kept in
the town. II might have been made
70 build a permanent prosperity. But
The diamond drill. (Crystal Falls, Iron County, Mich.) 1887-1996, 1908-02-08
ROAD TO SUCCESS
PUBLICITY IS THE MAlL-oRpER
MANS GREAT WEAPON.
MERCHANTS MUST ADVERTISE
Slight Fire with Fire" and the Dol.
lars Now Going c,tyward VIII
Stay In the Home Community.

The merchant who would wage sue
cessful warfare against mail-order
competition should study mail-order
methods. The same tactics that takes
the dollar out OF the community will
keep II az home.
And what are mail-order methods?
The keynote OF Il all may be found
In the one word-publicity. The mail
order house advertises. II does not
advertise better goods at less money
than the home merchant gives, but IL
advertises persistently IL puts It's
proposition before the public constant
~. II recognizes no dull season In It's
campaign for publicity. II never let's
up
At a gathering In Iowa some time
ago a mail-order man explained some
OF the system followed In the cam
paign OF publicity. According to this
explanation the mail-order house seeks
the line OF least resistance In its
search for business. Whenever they
can find a town in which the mer-
chants are not active advertisers they
flood that community with their liter
allure. When they find a town In
which the furniture dealer. for exam
pie, is afraid 20 use printers ink they
pay particular attention 10 the subject
OF furniture. They are searching for
the weakest link In the chain OF homo
defenses.
Something OF this is explained by
the conditions the writer saw In a
The diamond drill. (Crystal Falls, Iron County, Mich.) 1887-1996, 1908-02-08

should quote In his advertisement
should show the public that he is
giving bargains; they should be prices
that would compare favorably with the
prices Of the mail-order catalogues.
and he should impress II upon the
public that he not only shows them
what they are buying before they pay
for II. but that the purchaser has no
freight 10 pay. and does not have TO
walt an interminable time for the
goods he buys, as when ordering OF
the mail order houses.
II is specific advertising that draws.
The advertiser who describes in de-
tail the goods he has 10 sell, and
quotes the price he asks for II VIII
attract the favorable attention OF the
public far more often than the one
who deals only In generalities IL is
this kind OF advertising that pays. II
Is this kind OF advertising that Is at
tracing the dollars from the smaller
cities and towns and farms TO the mail.
order houses OF the city. II is this
kind of advertising that drew $780,
100000 into the Golfers OF the Chicago
mail-order houses alone last year, and
II Is this kind OF advertising on the
part Of the local merchants that the
mail-order houses fear more than any
other one thing.
But, Mr. Merchant, whether your
line be hardware, dry goods. groceries.
clothing or other commodities, IL Is
we'll TO go further than your newspa-
per advertising. though this is the
foundation OF success. Go 10 the local
printer and have him make you little
catalogues OF your own. They do not
need 70 be large affairs, but small
folders of four, eight or l6 pages Put
into these folders the descriptions and
prices of the goods you are carrying,
or leaders In the line. BE sure that
the prices quoted are right. then put
one or these into the hands OF every
customer; keep them circulating
throughout the community. and make
a practice OF getting out new one
every few weeks.
You, Mr.. Merchant, can make adver.
The diamond drill. (Crystal Falls, Iron County, Mich.) 1887-1996, 1908-02-08
SCHEMES FOR MoNEYMAKlNo.
Alleged Clubs That Operate to tho
Loss Of Their Members.

Buying OF goods from a distance has
a charm for some people that In many
cases proves expensive. Fields are
green far away" and II is too often
that fads are responsible for many
things that work against the interests
Of the individual. Opposition should
be given TO every plan and scheme
that works toward the impoyerlshing
the smaller towns. and which work
against their progress. II is only by
combating tho concentration Of CAPT.
tai IN the large financial centers can
the rural towns be kept up 10 the
standard that they should have.
These small towns depend upon the
business OF the merchants for their
life. and when this business Is dlvid,
ed. the town Is made SO much the
poorer and kept from advancing. Here
Is where there Is Justification in advis.
ing against the patronage OF so.called
clubs" which agree TO send preml.
ums W tho getterup of orders for their
wares. The secret Of the club" bust
ness lies IN the selling Of largo lots
Of goods 70 individual purchasers and
giving q premium, representing the
lot as valued AZ twice The amount paid
for - The truth Is, should the pur.
chaser 70 20 the average merchant.
and desire The slnie claa md Qunn-
iity of goods aud pay cash fur The
same, ihe saving ia dollars and cents
- the purchaser would enable him Or
her ~ buy q botior piece ~ furniture
or other prize thhu oaered by the club
concern
The diamond drill. (Crystal Falls, Iron County, Mich.) 1887-1996, 1908-02-08

BE not downcast II difficulties sur.
round you In your heavenly life. They
may be purposely placed there by God
TO train and discipline you for higher
developments OF faith. II he calls you
TO "toIling In rowing" II may be 10
make you the better seaman, and 10
lead you 10 a holIer trust In Him who
has the vessel and It's dostlnios in
hand, and who. amid gathering clouds
and darkened horizon, and crested bill.
lows. ever murmurs the mild robuke
70 our misgivings: "Said not unto
thee, that II thou wouldst believe, thou
shouldst see the glory OF Godfrey.
John II. Macduff.
The diamond drill. (Crystal Falls, Iron County, Mich.) 1887-1996, 1908-02-08
No THoRNs nv I'm PATH.
Josephine Daskam Writes III Tribute
OF the Golden Rulc.

Josephine Daskam Writes IN Tribute
OF the Colleen Rulc.
IA believe myself ID be notably for
tunate III my rotations with my az
nestle employees During i period Of
eight wears. In which | have employed
household labor III four widely differ.
emit places. have never once been ad
dressed with intentional disrespect by
any person IN my employ says Jose
phine Daskam Bacon IN the American
Magazine.
II have never been left a day With.
out my regular stan OF employees.
which has varied from one 10 FIVE
chat Is 70 say. that | have never
been left suddenly or without SUN.
Client notice TO supply the vacancy
II have never had satisfactory
worker leave me except for what
considered a good reason Gin the ma
lority OF cases an advantageous mar.
riagel.
II have never lost an unsatisfactory
one except by my own dismissal
have never 10 my knowledge, or even
suspicion. suffered the loss OF a pen
ny's worth by theft. and my record
for breakage is such that II produces
utter incredulity.
I'm three cases out OF four have
had services willingly and frequently
offered me along lines where II was
not expected or requested. have
had extra money offered nv me 10 off.
set extra work occasioned by sickness
refused on the ground that at such
times all the household expected TO
share the trouble.
"And az a climax am able TO state
that once, at least. on my Offering a
raise In wages TO express my appreci-
alton OF competent and devoted serv-
lce was met with the astounding aug-
gestion that as my, expenses were
heavy at the time and likely to In
srcaso had better not consider H.
The diamond drill. (Crystal Falls, Iron County, Mich.) 1887-1996, 1908-02-08

Using pay larger returns than the
mail-order man secures; You can make
IL the maInstay Of your business, and
you can make II the means Of killing
the mail-order competition in your
community And when You do this
90 not begrudge the publisher the
reasonable price he asks YOU for ado
Guate spice III bis columns lie Will
1--WE yun better value than any other
commodity YOU can buy
WRIGHT al. PATTERSON
The diamond drill. (Crystal Falls, Iron County, Mich.) 1887-1996, 1908-02-08

Pertinent Points for Progressive PEG
pie Who Would Be Prosperous.

Many town gees backward be
cause its business men are too lazy 10
get q move on themselves TO improve
IT,
Don't lose hope IN the future OF your
town. but study conditions that need
correction and set about 20 apply o
proper remedy.
Your town will not lose anything by
impressing each and every farmer In
the neighborhood with the fact that
the place exists for his benefit as much
an for those who reside within its cor
porate limits.
When there is any work 10 be done
don't wait for your neighbor. Tom
Jones or Dick Brown. 20 commence.
Get move on yourself. and go 70 them
and pull hand in hand with them.
Don't be afraid OF criticism. study
we'll your duty as a citizen and go
about II without fear or favor. and you
will find that those simpletons who
may NJ first call you a busy-body will
be willing 10 give you credit for being
an enterprising citizen when the need.
ed reforms are brought about by your
work
Give support TO the local paper. II
can be made power for good in the
community. BY the news and adver.
Using pages OF Il the stranger can gain
an excellent idea OF the Importance OF
the place. Encourage the editor by
giving him all the support that you
can.
Good schools can be maintained
only In live, up-to-date communities.
II has been generally observed that the
education OF one generation means
benefits TO coming generations. No
community can afford 70 let fits edu-
cational facilities decay.
Remember that there arc few places
outside the courts and tho reform in.
stituuons where liar Is useful. Don't
be liar. IL may work all right for a
time. but single lie may cost a repu-
tation that will be destructive 20 bust.
ness and success. II you are at fault,
better tell tho truth and abide by the
consequences.
The diamond drill. (Crystal Falls, Iron County, Mich.) 1887-1996, 1908-02-08

no. the merchants left a wide field for
The mallnrder houses which they I'm.
proved and the money that might
have built town that would have
stood after the lumber interests are
gone and the mills are closed has been
allowed % return 20 tho city from
which Il came, and now every lofty
pine that falls but drives another nail
In The coffin Of The town. and all be-
cause the merchants ala not believe It
would pay % advertise
WRIGHT a. PATTERSON.