The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1908-11-11
TALK TO AD men.
Bright Women Give Their Ideas
ON Advertising.
And One of Them Strenuously
Opposes Bargain Days.
MISS GRAHAM'S TALK.
Would Have Legislature Pass
Law Prohibiting Them.
Mrs. Digs, Miss Nellis, and
Mrs. Monroe Speak.

The society reporter missed an as
signment last night which certainly
belonged to her, though there was no
way of telling in advance that last
nights meeting of the Topeka Adver-
Using club would be turned into a so
ciety event. From the standpoint of
the participants as well as the police
court reporter who was requested to
cover the event the affair was a glow
ing success.
There We're a number of the spike
tailed coat effects worn by the regular
members of the Advertising club and
these greatly impressed the police re-
porter who had the event in charge
and who is obliged to write his inn
preSSionS whether they prove to be
right or wrong. The ladies who at
tended, and there was one for every
man and in some instances two or
three, were becomingly .gowned and in
the judgment of the reporter were
fashionably dressed.
The excuse offered for the gathering
was regular meeting of the Topeka
Advertising club but only those who
were close to the management sur
missed that the evening would be so diff
ferent from others which have pre-
ceded it. Four we'll known Kansas
women had places on the programme
and their talks developed the fact that
they have well defined ideas of adVer-
Using, its cause, effect and cost.
The talks were witty and to the point
and combined that most excellent feat
ure SO often overlooked, brevity,
though the depth of the manuscripts in
one or two instances caused apprehen-
sion. They must have been padded, the
or else typewriter and
double spaced for none of them were
SO long that they were tiresome,
though the programme lasted until IL
o'clock and then few minutes more.
After the menu" had been dispos-
ed of and the debris carted to the rear
of the National hotel roof garden, the
real feast of the evening opened with
a paper by Miss Anna Marie NelIis on
Observations in Foreign
Lands" Miss Nellis' paper was a |
story of her trip abroad and the adj
vertising features which impressed !
her ''In the far east advertising is |
seems to be no demand for it.
1.-THE papers published in China !
contain no advertising excepting the |
proclamations1 and nlanifestoes of the |
emperor and other similar advertising
of a legal nature. No thing to catch |
the eye of the shopper. The papers |
published in the treaty ports in Eng |
fish are the only papers in the Celes- |
tial kingdom which contain advertis- |
ing of any kind. They contain no |
display advertising, Just column after |
column of almost straight reading |
matter telling of certain wares which |
the merchants have for sale. No dis |
play ads, no accounts of bargain sales |
slaughters and below cost purchases
just a prosaic statement of facts.
MANY of the Oriental merchants |
are specialists in their particular lines |
the business having been handed |
down from generation to generation |
and their wares are known through |
out the territory tributary and adver- |
Using for this reason is a lost art |
Twenty years from now 1 predict will
see marked changes in the advertis- |
ing methods employed in the Orient |
for Americanism and American meth |
DDS will prevail
Mrs. Diggs PIeases.
Mrs. Annie L. Diggs of Kansas City, |
the brilliant little woman whose fame |
and name were familiar to every Kan |
san during the days of Governor Lew
cling delivered a witty address on !
Advertising That PersuadeS Me-"
Mrs. Diggs has for years been looked |
upon as one OF the foremost women
speakers of Kansas and last night she |
demonstrated that she is entitled to |
the place accorded her.
THE advertisement which appeals to |
me most strongly" said Mrs. Digs,
us the one which seems to combine |
the elements of truthfulness and values |
for am willing to admit that I'M |
I have always been poor |
and of necessity compelled to patronize |
the bargain counters. I do not see just |
why my opinion should be of any great /
value for you will remember that Il /
was not a great many years ago when
Allen White and myself were
to save the country from
different angles that Mr.. White said:
Mrs. Diggs is a nice little woman but
she does not think; just feels
But If am to advise would say to
Ill advertising writer's: Tell the truth,
be honest and keep away from freaks,
frauds and ugly advertising. Tell the
people what you have to say in clear
concise language and always adhere
strictly to the truth. I have always
the advertising of merchants
TO see whether they tell the truth or
not and I believe that a woman, and
women are the ones advertising is
written for once convinced that a store
S advertising untruthfully will forever
shun the place."
Mrs Monroe on Advertising.
Mrs. Lee Monroe, editor of the To-
oeka Club Woman a publication of
merit, followed Mrs. Diggs and spoke
IF Literature and Art in Advertising
Her manuscript indicated that the adj
lress would be an extensive one but
Mm FOR .