The San Francisco call., 1908-08-02
The San Francisco Sunday Can

q FRANCISCO SUNDAY Cau
trained reporters were employed who
gathered the news or the progress OF
the campaign in dIf~erent quarters and
furnished II to newspapers Editorials
were prepared and sent at regular in
tervals to country newspapers Every
republican newspaper IN the United
States was cata1ogued and card indexed
with information as to what 1t could
use, the amount OF matter and how
often. 1t was knowL in newspaper
offices that they could send an inquiry
about any special subject or piece Of
news to the national committee cam
paign publicity bureau just as they
would send II to a correspondent and
receive almost an Immediate answer
News stories were prepared and sent
out and all varieties Of editorials pre-
pared and mailed or te1egraphed- n
was even claimed that Coolidge knew
to a nicely the degree OF enthusiasm
for which each Of the hundreds OF
newspapers on his list would stand. ana
calculated this to fine point so as 70
suit them ALL
-EO the speakers bureau Is given
over the entire charge OF furnish
ing speakers for rallies and poiftt-
cal gatherings in all the states Of
prepared, made up to large degree OF
members of congress. with additions OF
lawyers and public men who have come
to the notice of the committee. These
are studied and classified by a man
familiar with the special talent and
drawing power OF each. Then a sched-
ule is made up and they are assigned
to speak where it is believed their
work will be most effective. Often a
speaker is sent where he would rather
not 60 but the orders of the head OF
the speakers, bureau must be obeyed.
The penalty is failure TO send help
when 1t is needed in the recalcftrant
ones own state, and it is effective.
It costs a great deals Of money to
support the speakers bureau Railroad
travel and often the heavy expense OF
special trains or other unusual modes
of conveyance are incurred TO get the
man wanted to the special place whers
his work is required at the right tina
Plenty of money Tor expenses Is fur
nished and this Is IN practically all
cases all the remuneration which is
given for the work, which is very
hard Attached to thes bureau IS a
trained man. who looks up trains, ng-
ures out time tables, inprovises means :
for making quick jumps md saves the
committees money by sending the
speaker by the most direct and rapid
route. Starting out a speaker re-
ceives roll of bills and is told that
the committee does not want the trip
to cost him anything individually. All
that he expends of his own is time and
energy. Occasionally speakers have
been hired for campaign work. but this
is unusual and few receive payment.
The allegation that one New York man
who is a democrat supported the
Palmer and Buckner ticket for 3
nightly remuneration came very near
- = L. ~
time
A new feature of the campaign this
year was the contest for the nominal
tion. The same business methods were
employed in the operation Of this CAM
paign in small way as are adopted
by the national committee A manager
was employed who looked after the de-
tails of Mr. Tafts campaign and who.
was supplied with several assistants D
and clerical help. The fight for dele .
gates was made just as later on there
comes the. fight for votes. and II was
found a successful way OF undertaking
the contest. On the other hand, the
candidates opposed to Mr.. Taft. known
as the allies" banded together and !:
engaged a press agent who put out
their literature for publication. This
enabled the candidate to continue his
other work and lifted from. his shou1-
ders much Of the toll and vexation ox
politics.
Modern inventions will play their
part In the contest now beginning.
Buttons and banners bearing the face
OF the candidate and his nans have
grown common. This year the people
will see him in moving picturesEriding
his horse, in his Office and in the va
rious countries which he has visited
during his public service The talk
ing machine is being considered as an
adjunct. but up to this time has. not
been very successful The audience
misses the waving arms. the facial ex-
preston and the emphasis OF q telling
point with a resounding thuinp upon
the table. and nothing has been found
which, will take their place. II was
decided in a recent campaign that tt
was more effective to read speeches
than to have them reeled or from the
phonograph record
Important is the campaign textbook
which holds the issues in its pages ,
backed by the logic OF skilled writer's
and speakers. To the man making the
speech making tour the textbook Is as
constant a companion as is the good
book TO the preacher. 1t is his text.
his inspiration and his refuge IN case
OF argument which he finds trouble
some. II contains tariff tables and
figures. the record OF congress and its
expenditure. and q thousand other mat
ters no man could carry in his head.
but which he must have at hand II he
does not wish to be nonplused by q
question
After all the greater matters have
been cared for the committee must have
some one who looks after the bands.
the drum corps. the red fire and flags
and other necessary adjuncts TO the
contest. Marching clubs must be en-
.couraged. torchlight PROFESSIONS must
be inaugurated In the smaller towns
and campaign songs must be provided
to arouse enthusiasm. Even must the
Kitchen gatherings" be remembered
and trusted lieutenant receive the
purchase price OF keg OF beer, to be
tapped in some discreet ;wardman's