The star and Newark advertiser. [volume] (Newark, N.J.) 1908-1909, 1908-02-08
EXPORT TRADE
METHODS SUGGESTED
FOR IMPROVING IT.
Consular Cooperation for Secur-
ing Business in Turkey and
Other Foreign Markets.

Consul-General Edward Fl. ozmun, OF
Constantineple, outlines a program for Sc
curing trade, not only in Turkey. but in
foreign markets generally. His report
reads:
We must make direct efforts
Ffrst-ro place a large number of our
manufacturers who now make no effort TO
obtain foreign trade in close communica-
hon with reliable importers in foreign
lands, and give them a proper knowledge
OF how to obtain and keep foreign markets.
Second-To obtain a sufficient banking
support to enable exporters to meet COM
petitors in giving reasonable credits abroad.
Third-When we have accomplished the
foregoing we can, with profit, take up the
question of ship subsidies in order to stimu-
Fate our handicapped shipbuilding indus
Try, and the carrying trade, which, when
erected, will bring our own goods in our
bottoms TO foreign markets at reasonable
rates, which. of itself, will be a great slim
illus to foreign trade.
J. nave given the matter considerable
thought as to what Is best to be done and
have come to the following conclusions
Select, say, ole consular officer each from
Europe. South America, the Far East,
and the Near East who is capable of CIV
ing concise and accurate commercial in
formation of wide scope. Call these con-
sular officers home to deliver lectures to
our manufacturers and exporters under the
auspices of our hambers of at
important commercial centres in the United
States. The topics to be dealt with by
them I suggest should be as follows:
z First, the general condition of the mar
ket Of the country or region where he fe-
sides.
Second. the kind of goods in which our
manufacturers can successfully compete,
with a careful explanation of the different
grades, etc, thereof. producing samples of
certain kinds to show the trend of the
trade.
Third. statements as to transportation
lines, freight rates. both ocean and rail,
with explanations as TO bills of lading,
whether through billing is best or not,
tune of delivery, etc.
Fourth, ample lists of dealers in the
chief imports of his country, both whole
sale and retail, in all the chief kinds of
articles with which we can compete.
Fifth. general ideas and particular illus
trations as to the best manner of acquiring
foreign trade. and of keeping 1t.
sixth. instructions as to packing, and
Illustrations of loss of trade occasioned
by want of proper attention to this detail.
seventh, credits, how and when to give
and when not.
Eighth. banking facilities needed ana
what the banks should do to assist export
trade. Illustrations of international bank
Ninth, the dangers of indiscriminately
dumping our surplus stocks abroad; point
ing out the way to dispose of large quail
titles quickly, but i'll such a way as not
10 ruin market prices and at the same
time to sow the seed for a permanent and
increasing foreign trade.
Tenth, the particular difficulties to be
overcome in certain trades, and the way
to overcome them; the method Of selecting
agents on the ground and Of sending traV-
elerS abroad.
4 Eleventh, the establishment of general
agencies in one or more of the chief cities
Of Europe to manage and control all the
trade for large districts. and the general
subject of a division of territory of Europe
and other regions into such general. dis
tricts, with certain tendencies therein to
be avoided.
If it should be thought inexpedlent to
have so many lectures at first, one or two
consular officers should be selected tenta-
lively, and if the results they obtained
We're satisfactory the plan could then be
most propitious opportunity to offer some
practical relief to our and at the
same time. while the home marketis stag
curing a permanent export trade. "
L am convinced that there are now a
who would thankfully grasp an opportunity
of directly meeting our consular officers
where they could obtain advice at frst
hand by personal explanations as to the
proper method to enter the field abroad
with their wares.
Generally speaking, 1t is really not diff
cut 10 WORK up u BOOu lorelSu bhue IL
one will only 60 at it in the right way.
What our people need most now is direct
contact with those who are on the ground,
who. know what they should do. and who
are working all the time disinterestedly for
their benefit.
Through a carefully conducted propa-
ganda of this sort, directed by govern
mental authorities, under the auspices Of
chambers of m the export trade
of the United States could be enormously
increased within a very short time, and
q 4 = ~ HwwrAnI1 ha Fa1Tn nnnTaRinfnd nv
the whole country. 1t would be in other
ways a splendid work for the future, for
by a great trade extension we avoid the
gravest perils Of panics and hard times.