Burlington weekly free press. [volume] (Burlington, Vt.) 1866-1928, 1908-09-10

THE BUSY BOSTON STORE.
Two Automobiles Delivering Goods TO
Surrounding Towns

The Boston store, which changes
hands soon. is In the midst Of the
greatest sale in It's history. n sale TINT
has already proved phenomenally sue
ocssfuI 1t is real going-out Of bus
mess sale ana every bargain is gem
uine. This fact Is being proved as
eager buyers throng the store daily.
Following the extensive advertising
put out by the firm. Page after page
or newspaper space has been most eff
fec'ively used the past week and more
Is TO come. Two automobiles have
been pressed into service. trips being
made as far south as Middlebury, cas-
to Cambridge and beyond and north
to the Canadian border. also ON tho
New York side from Por, Henry TO
Pla ttsburgh. Thousands Of posters
have been circulated ana the an
nouncement of bargains at the Boston
store whether through the newspapers
or otherwise has met with a response
even beyond the expectations of the
management
The opening day was surely a rec
ord breaker. Doors had to he closed
several times during the day and Gus
toners with their arms filed with
were bIIbWtO TO go out inc
rear doors. Tho force of sales clerks
which had been greatly added To for
the sale was inadequate to wait on
the throngs that gathered At this pop
uiar shopping centre all day. And
each subsequent day has seen the store
filled with customers.
The sale will last week or ten
days longer and then the opportunity
OF life time will have passed.
An attractive feature of the adver-
Using campaign Is the handsome net
banner that stretches across the street
In front Of the store. This IL seen
and admired by hundreds Cards with
plain figures are placed everywhere
in the store telling OF the batgains
offered and showing how Irrespective
OF actual cost and regardless Of real
worth the goods have received tho
knife of/price reduction. II Is big
store but 1t is filled with bargains.
Everybody Knows the class of goods
carried by the Boston store In every
department
The slogan used IN tho campaign
advertising. Now, Right Now Is the
Time to Buy" Is effective and true
Tic big advertisement on this page
Will pay YOU TO study closely. note
we'll the former prices ard compare
with the slaughter figures alongside
They are genuine. bona flde bargains,
everyone.
Special mention should be made OF
the showing in the dress goods de-
partment. Here may be found every
thing from house gown 10 nm even
terials and styles. An inspection Of
the goods by many who were incred-
uous at first resulted IN quick sales
and EXPLANATIONS Of delight from pur-
chasers. There are still some excel
lent selections remaining.
An unusually fine lot OF rugs in various
sizes are here, rugs that came In n week
ago hut too late to sel at regular retail
prices; so they all 20 into the sale at
ridiculously low figures.
The millinery department IS also a
centre OF attraction. because OF the
bargains. Let II be empha,ically under
stood. that these hats are in style.
They, like the rugs. came too late to
sell at retail prices.
Infants goods are also In line for
special mention. These need to be seen
to be appreciated
Table linens, muslin and knit under
wear and hosiery. are some Of the lines
| to be considered.
Keep your eyes on the boy with the
bell This menRs that at certain hours
during the next few DAYS certain goods
are being offered at especially low prices
| for ten or fifteen minutes only The
| location OF these specials Ia indicated
by n hoy with bell. When he steps
to n counter. or table, hangs up his
signs and rings the bell the goods will
| 10 on sale.
Also watch for the golden shower
| particulars Of which will be given later