Los Angeles herald., 1908-11-01
"PROSPERIT
is "CATCHING"
EVERYBODY TALKING OF HOME
PRODUCTS WEEK
Originator of Clever Idea Receives
Letter from Mexico Extending
Congratulations - Great
Advertising Value

That familiar saying. 1.-THE Lord
helps those who help themselves" is
the keynote of prosperity Week" Now
that Southern California have awak-
ened to the fact that to have prosperity
with them they must patronize their
own home industries-in other words
"help themselves'-pros will not
be long in coming our way.
In going about one hears prosperity
talk on every side The different
clubs of girls working in telephone Of
fees talk Prosperity Week in their
current topic classes. The Ebell club
women in planning their coming lunch
con say there will be homegrown,
Cakes catsup and other edibles served
on the lunch table-a strictly home
products" luncheon. And they expect
to make this the choicest, daintiest
luncheon of the whole year, for, as they
say If California cannot furnish the
cream of the land in good things to
eat, where can they be had.
Next the salesman comes along with
prosperity" story-Mr. Grocer has
been buying merchandise made thou
sands of miles from here; he hadn't
given the matter any though; he
hadn't stopped to realize what 1t meant
to send his money to help some other
part of the country. The Prosperity
Week idea struck him-now he says
| MS money goes IOT IOIIl6 pTOuuClos
The school children are most apt
pupils in the study of home prosperity.
They don't let go of a nickle for candy
until they know the candy is a home
production" and they want the crack
ers and cheese in their lunch box to
| be strictly California made.
Even the horses and cows have been
inoculated with Prosperity Week"
idea-they look carefully on the label
/ on 1o ha1 nj haW alfalfa TO see If
it is made in Southern California" be
fore they will deign to touch it. If 1t
] is made elsewhere they would probably
i starve to death-in their loyalty to the
good cause rather than eat a foreign
grown product.
Someone suggests that as the twins,
Just born to Mr.. and Mrs. Nylghau at
Eastlake Park, are "home product
they should be entered in the parade
as they would make a most interesting
! feature.
prosperity Week" talk is spreading
so far and so fast that even the winds
are whispering it, and all this great
stir and activity has been caused by
one small person evolving an idea and
laying out all the working plans for a
campaign that will be so far-reachine
in its good results that its value to
Southern California is almost inesti-
mable.
The news of the Prosperity Week
to be held in Southern California has
travelled so far that Miss Frances
Holmes, the originator of the idea,. has
received letters of congratulation from
all parts of the country, one having
been received from Mexico in which
the writer says:
Dear Miss Holmes: Allow me to
extend to you my heartiest congra-
tulations as the originator of the
prosperity Week" scheme. 1t was
certainly a brilliant idea and worthy
of it's author. It's value to Southern
California from an advertising stand
} point is almost beyond comprehension
This gives an idea of how Southern
California newspapers are read, near
home and far away.