davidaulloa/AmericanStories huggingface dataset:
Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1907-05-11

A most brilliant gathering of society
people graced the well-kept grounds OF
The Governors residence yesterday at
ternoon. The occasion was a reception
to the visiting congressman and tbs
ladies' of the party.
Although slight showers came up al
intervals they did not dampen the ardol
of festivities. The Army and Navy and
business community were we'll repre-
scented.
Receiving with Mrs. Carter were
Princess Kalanianaole and Mrs. +. L
Hamilton, assisted by Mrs. e. f. Bish'
OPP, Mrs II. Baldwin. Mrs. w. H. Bah
bitt Mrs l.. Blackman, Mrs. A. j
Campbell Mrs. C. b. Cooper, Mrs. j. p
Cooke, Mrs A. Carter, Mrs. s. B. Dole
Mrs j. NJ. Dowsett, Mrs. C. du Roi, Mrs
w f. Frear, Mrs W. Giffard, Mrs. j.
K. Gait, the Misses Hartwell, Mrs. C.
s. Holloway, Mrs. f. NJ. Hatch, Mrs.
Eric Knudsen, Miss Kaufman, Mrs
Augustus Knudsen, Mrs. Mott-Smith,
Mrs f. w. Macfarlane, Mrs, Harry
Macfarlane, Mrs C, Rice, Mrs. j. IL
Russell, Mrs. G. w Smith, Mrs. w. O,
Smith, Mrs, Ranney Scott, Mrs, f, A,
Schaefer, Mrs G. Smithies, Mrs. +. NJ,
swanZy, Mrs, f, d, Tenney, Mrs. II
Won Holt, Mrs r, c, Van Vliet, Mrs
Arthur Wilder Miss Winston.
The Hawaiian band was In attend-
ance and discoursed its sweetest music
in honor OF the occasion,
Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1907-05-11
u u q h u y ID 81 u q 10 IL d ID {
PASSENGERS
Departing

u % u IL IL ID a q e % q % % 81 q u ID
For San Francisco, per S. s. Sierra,
May 11.-Geo. Albers, Mrs. Geo. Albers,
Mrs M. Aldrich Miss p. Armstrong,
Mrs. Bordfeld and child, Governor G.
r. Carter, Mrs. G. r. Carter and ser
want, J. A. Clemence, Mrs. J. A. Glenn
ence, J. B. Cox, o. 7. Chamberlain, Mrs
%. 7 Chamberlain, Mrs. D. Center and
children, Miss f. Desky, e. W. Ever
ton, C. C. Eallin, Miss N Fitzmaurice,
Mrs. w. M, Giffard, K C. Grant, Mrs.
G. B. Hunter, Mr.. Haber, Mrs. Haber,
Mrs. A. j. Harding, T. w. Hebron, Mrs.
I. w. Hebron 2 children and 2 SER
wants, Miss Haseltine, r. Heggen, w.
G. Jones, Mrs. w. c. Jones, Mrs. y.
klamp and child, Mrs. c. D. Lufkin, d.
V. Lever, Mrs. d. V. Lever Miss M. Z.
Lyons, E. F. Lamb, Mrs. L. f. Lamb,
Geo. Lycurgus, Mrs. Geo. Lycurgus and
child, Miss l.. l.. Lines, W. NJ Lefavor,
F. J. Lowrey, Mrs. f. j. Lowrey, Mrs.
II. f. Lewis and son, Mrs. Marx, Miss
Marx, Mrs. II. r. Macfarlane, F. G.
Martin, Mrs. J. McAndrews, Miss NJ
McAndrews, A. McKillop, A. J. Nc
L
W. S. Post, Mrs. E. w. Peterson and
child, R. w. Robinson, Mrs. w. A.
Rideout and child, Miss Schupp, Mrs.
C., M. Smith, H. w. Snow, Mrs. E. D.
Tenney and children, A. F. Terstizge,
Miss NJ. R. Tonsey, A. H. Veil, Mrs.
a. H. Veil, J. A. Walls. Mrs. j. A.
Walls and son, the Misses Way ca.
Per stmr. Kinau, for Kauai, May 10.
Hon. Samuel Piles, Hon. w. p. Hop
burn and wife, Gen. J. Warren Keller,
Hon. r. d. Cole, Hon. E. f. Acheson
and two daughters, Hon. j. " Graft.
wife and daughter; Hon. E. l.. Hamil-
ton and wife, Hon. A. B. Capron and
wife, Hon DeAlva S. Alexander and
wife, Hon. f. C. Stevens and wife, Hon.
c. E. Little1leId, wife and daughter:
Hon. A. l.. Brick, wife and daughter;
Hon. j. j, Fitzgerald and wife, Hon.
w. l.. Jones and wife, Hon, G.. l.. Lilly
snd wife, Hon, a. l.. Bates and sister,
Hon. }. II, Davidson, Hon j. c. Need
nam, Hon, j, p. Conner, wife and son;
Hon. P. p Campbell, Hon. c. w. Nor
us, Hon, e, Y. Webb, Hon. W G. Will
son, Hon c, McGavin, +, NJ. Hatch,
wife and SON. q, b. Mcclellan, wife
and child, Il, j, Lowrey, Senator T.
Woods, Senator knudsen, Representa-
i've silva, Hon, j, Fitzgerald, Delegate
kuhlo Representative sheldon, II. r.,
Cooper, Il, o. Matheson, " h, Far
Ilnglon A, Garley, Senator W, o,
amllh, supervisor Fern, senator a.
.hllllnsworlh II o sullivan, Repre-
sentative Aalllma, Mrs Gay,
Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1907-05-11
JAPANESE FOR CANADA

Victoria, b. c., April 27.-Advices
have been received that greatly in.
creased immigration from Japan tc
British Columbia is commencing, fol.
lowing the removal of restrictions
placed upon emigration to Canada by
the Japanese Government. The Jap.
anese authorities have hitherto dis
allowed japanese emigration to Can
ada, in view of the strong anti-Jap-
anese Government in British Colum.
Lila.
Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1907-05-11
HONOLULU LODGE 616, 3. p. o. E.

Honolulu Lodge No. GIG, B. P. O.
E., will meet in their hall on King
near Fort street every Friday evening
BY order of the e. r.
HARRY H. SIMPSON,
Secretary.
f. f. RICHARDSON, Err.
Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1907-05-11
DEPARTED.

Friday, May 10.
Stmr. Claudine, Parker, for Hawaii
and Maui ports, y. m.
Schr. Moi Wahine, SAM for Honolpu.
2 D. M
Stmr. Kinau, Freeman, for Kauai
with Congressional party, 8 p. N.
Saturday, May II.
T. X. X. S. S. Nippon Maru, Filmer.
for San Francisco, 10 a. m.
Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1907-05-11

Bob Unglaub tells a funny one on
Umpire Evans. Young Knight OF
the Athletics was on first" said Bob
and | signaled for a throw to catch
him off the bag. ! got him all right
and touched him over the eye two
feet from the bag.
You missed him by two feet,
said Evans; he is safe.
"A few minutes later knight hpd
such a black eye he couldn't finish
the game"
That mly goes TO show that the
hall-player is not always wrong,
Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1907-05-11
WILL RUN CARS TOMORROW

San Francisco, Cal, May 1O.-An
attempt will be made tomorrow to
run street cars in the burned dis
trict. Four hundred police have
heen ordered out to afford protection.
The result will determine whether or
not the militia will be called out.
Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1907-05-11
s ID " y ID u ID g & " 10 " u I'D M IA ~ 4,

May II.
6 a. M, 70: a. M, To- 10 a. H., e.;
noon, rs; morning minimum, II.
Barometer, a. M, 5000; absolute
humidity, a. M, $500 grains per
cubic foot; relative humidity, a. M,
80 per cent; dew point, a. M, SO.
Wind-6 a. m, velocity Is, direction
E.; q. M, velocity II, direction N E.. !;
10 a. m, velocity Is, direction E.; noon,
velocity 10, direction N e.
Rainfall during "a hours ended s
a. M, .02 inch.
Total wind movement during "a
hours ended at noon, 269 miles.
WIN. b. STOCKMAN,
Section Director. U. S. Weather Bureau
Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1907-05-11
Oh, IT'S great!
PLUMBING PERMITS

Mrs May Richards, cottage, Mid
die street, Kalihi Emmeluth & Co.
Yamato, photo gallery, Nuuanu
and Hotel streets; Akimoto.
ANTONIO Perry, cottages, Emma and
School streets; Pilares &, Co.
Z. X. Meyer, cottage, Kaimuki;
zee Sing Co.
Mrs NJ. E. Foster, cottage, Oluso
street; Gehring e. Butzke.
Kawaiahao Mission, clubhouse, King
street; Jas. Mott Jr
John Guild, cottage, College street;
John Mott.
Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1907-05-11
ARRIVED.

Saturday May /.
Stmr. NoAau. Peterson, from Hama
kua ports, 6 a. NJ.
NJ. N. stmr. Hilonian, Johnson,
days from San Francisco; pass and
mdse to VIM. G. Irwin e. Co., Ltd.
agents.
Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1907-05-11
LOCKOUT FOR WORKMEN

Berlin, Germany, May 10. - The
masons and bricklayers of this city
Will be locked out on May 16 One
hundred thousand laborers will be
affected
Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1907-05-11
PASSENGERS DEPARTED
il u * 4 Il ID u b vi Vi u % x u q u

For Maui per stmr. Claudine, May 10
Miss j. Hansen, Miss McCracken, A
N. Hayselden, M. V. McCracken, G
Hayselden, Mrs. Geo Madeiros, Mrs
J. Garcia, B. Cartwright, Jr., ]. IL
Mackenzie, VIM. Stodart and wife, Miss
E. Toomey, A. Louisson. J. A. Wilder
W. Cunha, l.. E. Thayer, S. S. Kellogg
R. N. Nilsson, J. Sme,t ton and wife, Mrs
Ahlo, e. Morton, A. F. Tavares, r.
Guard, f. Wittrock, S. Kahana and
wife, C. Kee, F. You, L. Aiona, S. All
Fat, Kin, A. w. Seabury.
Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1907-05-11
OAHU LODGE, No. 1, X. of P.

Meets every Friday evening at
X. of P. Hall, cor. Fort and Bere-
tania, at 1880. Members of Mystic
Lodge No. 2, VIM, Mckinley Lodge
No. s, and visiting brothers cordial
ly invited.
General Business.
r. COSTING, c. G.
A. S. KENWAY, K. R. s.
Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1907-05-11
HARMONY LODGE, No. 8, |. o. o, r

Meets every Monday evening at
1880 in l. o. o. F. Hall, Fort street
E. r. HENDRY, Secretary.
c. A. SIMPSON, N. G.
All visiting brothers very cordially
invited.
Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1907-05-11

g y u u d % 81 u " 50 q q u q u ID u
From San Francisco per M. N. Co. 3
stmr. Hilonian, May 1l.-Mrs. Kilt
gard and 2 children. Capt. c. ii
ingalls,.
Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1907-05-11

The Catholic Church Of Our Lady
ri the Mount Kaiulani tKalihi ukal
Tomorrow May l2th. II q. m. mass,
sermon. collection, SUNDAY seho0l,
Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1907-05-11
VIM. M'klNLEY LODGE No. 8, K.of p

Meets every Saturday evening at
1880 o'clock in X. of p. Hall, cor.
Fort and Beretania. Visiting broth
ers cordially invited to attend.
L. H. WOLF, c. C.
e. A. JACOBSON, K. r. S.
Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1907-05-11
TROUBLE is SETTLED

City of Mexico, Mex, May 10. -
The trouble between this republic
and Guatemala has been adjusted.
Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1907-05-11
SHIP OWNERS WILL
RESIST STRIKERS

New York, N. Y, May 10. - The
owners of the shipping here have
determined to resist the demands of
the longshoremen and the strike
threatens to spread.
Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1907-05-11
DUE TOMORROW

Stmr Iwalani, Piltz, from Molokat
and Maui ports, a. m.
Stmr. w. G. Hall, Thompson, from
Kauai ports, a. m.
Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1907-05-11
TEXTILE WORKERS STRIKE

Orizaba, May 10.-TWelve thou
sand textile workers went on strike
here today.
Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1907-05-11
MYSTIC LODGE, No. 2, K. of p.

Meets every Tuesday evening at
1880 o'clock in X. of P. Hall. cor.
Fort and Beretania. Visiting broth
ers cordially invited to attend.
A. S. WEBER, c, C.
F. WALDRON, K. R. s.
Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1907-05-11
CABLE NEWS
Additional Gable News on Page I.
IN HONOR OF HEIR
ALFONSO GRANTS LIBERTY

Madrid, Spain, May 10.-Thou-
sands Of prisoners were pardoned
here today by King Alfonso on the
birth of his son and heir. The prince
weighed eight and three-quarter
pounds.
Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1907-05-11
Some Storekeepers

think the only way to in
crease profits is to increase
gross sales. Some try to do
it by cutting down running
expenses.
We can show you a store
system that will give you a
greater profit this year on
the same amount of bust
ness as you did last year,
We can show you another
system that will increase
both your gross sales and
percentage of profit. Call
and see.
AVA 'ian Office Specialtv Co.
Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1907-05-11

New moon May II, at 1928 p. m.
Times of the tide are taken from
the United States Coast and Geodetic
Survey tables.
Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1907-05-11

The Weekly Edition Of the Evening
Bulletin alyes a epmplets summary 81
the news u the DAY
Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1907-05-11
LOCAL and GENERAL

The result of the next count in the
Pacific States Tour Contest will be
printed in the Bulletin Friday, May
IL.
Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1907-05-11

sRr- Fine Job Printing at the Bul
lctin Office.
Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1907-05-11
1.-TWO WAYS OF LOOKING AT IT.

1.-TWO WAYS OF LOOKING AT IT."
Both are wrong; about fourteen
inches is the average distance at
which perfect eyes read most easily.
Holding book or paper differently
is apt to mean strain; may
mean a defect Of focus or weak mus
Giles; may mean grave harm later on.
"a stitch in time savcs"-applica-
tion slightly changed, but you know
the import, and eyes are more i'm
portant than stitches.
Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1907-05-11
HONOLULU WEATHER

ID % u q q 81 % u u 4 n .. u " u u
Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1907-05-11
PASSENGERS ARRIVED

: % q q % u VI q q 81 q q 80 q %
The county record. [volume] (Kingstree, S.C.) 1885-1975, 1907-10-03

came back to Massachusetts. W-rkini
as .journeyman and later as foreman
he passed the next ifsw years, and Ii
July, lS76, made the ;plGnge that oegal
hK real career He narrowed sA5 ant
started a facnry CT his own Thi
ia ectory" was email enough to be :swal
loved up in the mott Insignificant work
stap Of his present 2ozlldi2g. & wa
:5aef 30 by 60 1set qSsoe square dssD il
ANA. Yet Il was tue nucleus os5 tn,
plant that Rp~ has An area Of Ia,9'
{ square feet
Prosperity cHDe, but did not 1TTlv,
tSsi enough II sGIt rEe a1nottin'i'
yUIng finanSse= lie .sraReG about fo'
1 means OF jx1tR4:ag :! mere .rSSSldIy
, Tks method ne choxe ~as ex:e1ss.v'
ana unceasilT E,ewsHarer advertising
Ernm the first I!s Plan was a suaaess
| Il as grown IDGSs am .rssre rennuusra
| iite each yeaI-
-xIave / irjet I.Ey aadze-.is!aG :sae'
! diGns other :asn Z.ie newspapers ht
! SAN recently. ec1isxg "a QUESTION OF INT
! wEte.r. Il should cay 81. Magazines
r.Jc.oars, s:Iest .IaC signs and mars
, aGc41er. Why. od4ue i actually paints;
4 SSboie town red" ] sprei.d my al
verfs ueats over its fences and roof
aaN Barns and everywhere my mez
, -o.ld find space for an .ad::' Oh, yes,
| I've :aried them 81. &ni the :neSspapers
give ny far the Sest ,zeulss."
"EHn better than the magaanes?'
"Mnrh better. and for many reasons.
In the first place. a newspaper adver-
;isement strikes the 'egs the rooment
TIE shfet is ope1esl The same adver-
;isemen1 would lie hiddes among the
pages of a magazi1e until the reader
found his way TO r. II he ever did.
The buslest mans ere VIII be casght
and his attention he'd by sight Of q
strong advertisement 10 his daily raaer.
Whereas that same busJ man might not
find time 10 go laborioasly through AL
The advertisements OF a magazine.
Then, too, practically every man
reads a newspaper. Every man does
net read magazines. Take 4 village, for
instance. where the one local newspaper
has perhaps 200 readers. II / put an
advertisement In that paper. 100 people
are going to see 1t. No one magazine.
nor. for that matter. all the magazines
Gombioed, will circulate go copies In
tnat same town. The reasoning lie ve:y
simple.
'~Tte:e e no hamlet or tiny settlement
q, the continent that Is nc: reached by
neSspa pers. There ie no riac> w:e.c
newspapers are not read with eGgcr in-
,srest SO W placing my advertisement
in the newspapers II Is a se!f-evident
proposition tha. wiz reacn nure peo-
The county record. [volume] (Kingstree, S.C.) 1885-1975, 1907-10-03

, pie than any other medium could Sc.
cure for me.
Key to Financial Success.
That is why I advertise exclusively
in newspapers. advertise not only ir
| the papers OF all the principal cities
but also IN S0O0 country newspapers"
II the cynical claim that money j,
! the final argumeat' carries any t-ufn
then Mr. Douglass sincerity in declar.
INK the pewspaper the foremost adver.
tislas na6iura caTsnot be doubted
In 1906 alone" he went on, Il spent
szolsnS in aeNspapeT advertisements.
Should pe1 kea-e ale.Ie so were not sure
,, tie outlay Nas gchag 10 bring ne aGe-
quate -e-uIs Thar vas fair sample
Figuring ca thx1 hasis I have spent
&. no IN nfwspapC advertising during
the Fast tn yEaN. A fortune? Yes.
But, as i Say. tie results warranted II.
Y have given evt-y form OF adver.
tising the fairest sor1 Of trial. I be gan
with nevspapxSs in 3S. The results
were SO good that later ! also adver-
tised in magazines. THE RETURN3
DID NOT WARRANT NE IN CON-
TINUING. Withdrew my advertise-
ments from the magazines. but later on
trisd the experiment again. Once more
I took out my advertisements, and since
then I have used only newspapers to
bring my goods before the public eye.
During the past deca1k while was
spending 100000 for ns$ $spaper adver-
rsements. sold (basing tthe estimate on
my 1906 returns) 1,3A,2i0 cases Of shoes.
There are twenty-four pairs of shoes to
case. that makes total Of 3,17s,17e
pairs for 1906, or a.1Sl,7sO pairs for the
ten years. At the wholesale price Of
$3.50 y pair. that would be, for the dec
ade, s7s, 49, 400. Or, at the rc tail rate Of
$50 u pair. It would equal I'll, 81, ,1so.
In my advertisements. as rule, I
call attention TO my shoes, leaving the
local dealers in their own newspaper
advertisements to mention the fact that
they carry the Douglas shoe.
B. the way, another excellent rea-
son tor Tn. superiority Of newspaper
over magazine advertising rests In the
fact that in those same local papers
the reader sees the 'ad' every. day of
his lie. while lie sees X. at best only
cr"e a month II . rrar:'-:-e. In other
vcrGs. ne seec Il t!a:::r:v ::mee az e..en
III Q TeTspaptr. and !: h,-s. therefore.
Z: '-ty times az Billy CHARGES OF i'm
T'e,sing h,n,. Epe-y MN -na5s his
ra?e' first. The.. - he b.. time and
he :eads r.aeaziaes. Some
times he has neither, ar she magazine
gees urread
y am ..I = ve.--.s. IL spasmodic
The county record. [volume] (Kingstree, S.C.) 1885-1975, 1907-10-03

intended him fer his original calling.
Hers was a literal command q shoe
maker, stick 10 thy last" For when ne
disobeyed the injunction an accident in
the cotton mil put a quick end TO his
plans Of becoming a weaver Douglas
was pulled out of the debris with a
broken leg That ended his enton-mill
experiences
He went back 10 his mother While
recovering from aais injury he attended
school and once more plann@i for a
full educatson. Pat the lash 67 poverty
that has whipped so ma1y Tutn on TO
greatness was hrxy about .fk. young
students shpuldasE and drove 3im back
TO the earning sos a living, IHt as he
was beginning 10 rejoice in .hs' school
progress
No LONGER Cortert to work :zim,essly
at one job and saR1tlier, Do:sEsas now
set about hasn:Dg the boot sGn2d shoe
business from tottGr1 20 top, .iS. all It's
branches. Fam fsswn to :t%n he
worked his HuT. studying tie rz1ethoos
&c each shop urItil ne had mastered
every rudimeE1 of dis chosen plC:ess:on.
lure cs the Grxien West
Ry the spr:ns OF 1865 he felt ready to
start in for himself Like a,a4.N an
other ambitious hoy, d. that .ti1s'e he
famr:ed the fu1u;e Was brighter IN the
new West Than DseHer home. Sd to
Denrer he went CARRYING siore his
harGSy-acQuired ftock OF cGtaiing
X 7owt edge-and little -eiss.
Arriving there. he found capital rsas
as needful in Colorado .a1 in Massa-
chusetts. To acquire this capital he
took the first work that offered. The
work in question chancea 80 be tie
xot very congenial position OF day L.
horer in q liIne-kiip.
Not exactly a brilliant futi!ment OF
the golden promise Of the Weat. nor
direct advancement toward Success In
the shoe trade. But Douglas went on
the principle that success consists less
In holding a good hand than In playing
a poor band well.
working hard and spending little, be
at last saved enough to travel TO the
town Of Black Hawk. where. he bad
heard. lived one Zepheniah Myers. one
OF the most skilled bootmakers II
America. From Myers the young man
learned the finishing touches that spelled
perfection in his trade. and he soon
acquired so wide q reputation il the
same business as % outstrip his tutor.
Douglas and another man formed
boot and shoe store at Golden C.:y.
But New England always calls to
her CONS. Douglas heard Tie calI and
The county record. [volume] (Kingstree, S.C.) 1885-1975, 1907-10-03

: advertisement. Ny principle is: Keep
pounding away at the reader all the
time. Formerly 1t used to be custom
to advertise shoes at only certain sea-
cons Of the year. I never adhered to
that idea I advertise-and keep on
! advertising.
when a season is dull increase Eay
advertisements. That may seem odd.
Many don't do - But DO.
That Is one OF toe secrets, think,
OF success. Instead Of hanging back.
| waiting for a slack season to pass. I
. believe n advertising all the more.
This past spring. for example. was
backward and cold. 1t was bad for
trade. I cid extra advertising.
Nor, at such times. do raise the
price Of shoes. 1t would not be fair to
make the public pay for the slowness
Of q season. do not lower wages In
that event, either. as the 1soe scale will
prove. The scale for that year shows
the average shoemaker's pay in the
United States was H61. In Massachu-
setts It was $50. In Brockton, $69;
while at my Montello factory It was
$50. That does not include superinten-
dents and high salaried men. Just the
workers, on the union scale.
Another advertising theory Of mine
is that a good 'ad.' should be changed
very seldom. OF course In the case Of
dry goods stores or other places where
special sales are held and new attrac-
ti,ns offered from time to time It Is
necessary to change the form and in
ducemena Of an advertisement But
where man deals In a single staple
article, I think he should write one
strong, convincing advertisement and
let that stand for long time.
Let him make sure first that It il
the strongest best-worded advertise
There are good reasons for this Sup
pose a man has glanced at my adver-
tisement for several days In succession
without reading II. Then one morning |
he does read 1t. That may be the day |
when Qf constantly change my 'ads.C
I might have q weaker, less attractive,
less convincing one than usual. Per-
haps lose his possible custom.
"A good advertisement is an argu-
nent. Remember that. An argument.
Not boast. It does net shout an un.
command to buy something.
1t explains to you WHY you should
buy the article. It appeals to your
sense Of reason. It should never exag-
gerate In any way, but tell the mere
truth.
eaee Claims on Merit.
IAN advertisement should never claim
,,r soods more ADVANTAGES than thsy ,
The county record. [volume] (Kingstree, S.C.) 1885-1975, 1907-10-03
Raee Claims on Merit.

IAN advertisement should never claim
t,r goods more advantages than thsy
The Caldwell tribune. [volume] (Caldwell, Idaho Territory [Idaho]) 1883-1928, 1907-08-10
HUMOROUS ENTRY Is FOUND.

Wanted Men Eighteen Feet Long to
Cross Ftfteen-FOot swamp.
The records In the war department
In Washington are, as a rule, very dry,
but occasionally an entry Is found that
Is humorous.
An officer of engineers in charge Of
the construction Of road that was to
he built through a swamp, being ener-
getic himself and used to surrounding
mere obstacles, was surprised when one
of his young lieutenants whom he had
ordered to take twenty men and enter
the swamp said that he could not do
1.-THE mud was too Deep" The colo
lei ordered him to try. He did SO, and
returned with his men covered with
mud.
Colonel, the mud Is over my mems
beads. l can't do It."
The colonel insisted and told him t.
make requisitlon for anything that
was necessary for the safe passage
The lieutenant made this requisltlon II
writing and on the spot. 1t was as fol
lows:
II want twenty men eighteen fee
long to cross swamp fifteen fee
deep."-Harper's Weekly.