The Montgomery advertiser., 1907-12-05
|SH0PKEEPERS | ADVISE HASTE Ask Holiday Buyers to Come Early. THIS WILL PREVENT CONFUSION Montgomerians Have Already Start
 ed Early Christmas Buying. Retail Trade is More Active Now
 Than at This Time Last Year
 --HoIiday Display Unus-
 ually Attractive.
THIS WILL PREVENT CONFUSION

merchants are making a concerted ef- fort to impress upon the minds of
 their patrons the advantages of doing their Christmas shopping early. Every merchant in the city is doing every thing in his power to get the people to buy earlier than is their custom. Practically all of the holiday stocks are in the stores now and the mer- chants have more time to show them than they will later. At the same time
 they can give more time to custo- mer, and both parties can be better satisfied while in a great many cases | goods may be exchanged. This will be almost impossible later on. In only one or two stores in the city are signs now posted telling that Christmas pur-
 chases will not be exchanged, but more will be put up each day until just be- fore Christmas few establishments will exchange merchandise until after the holidays.
 Never before has such q display of
 holiday goods been seen ih Montgom- cry. Every merchant apparently has stocked to the limit in order to give
 hts patrons not only the best but lots of it. This is expected to stimulate the
 trade to such an extent that this will
 be one of the most suect . full holiday seasons in the history of the city, not. withstanding the financial furry. Montgomery merchants have taken an Idea from the large department stores Tn the cities In new request that they are making. In the stores where
 great many small articles are sold are signs asking that people take their small purchases home with them rather than have them delivered This will insure prompt delivery of the larger sales during the days of the rush and will give general satisfaction instead of having many small pack ages misplaced and often lost. This has become general custom in some or the larger department stores in the country and has proven very success full.
 Laying Presents Aside. One merchant stated yesterday that if the people would only come in early Tor their Christmas shopping that near- " every merchant would gladly lay articles aside for them and they could be paid for just before Christmas. He
 said that they would rather do that tnan to take the time to make the
 sale when everything was in a rush. Probably the greatest rush will be at the stores where small articles are sold. In speaking of the action of the merchants. H. P. Tresslar said: "One thing sure is that If patrons don't come early they will have to face a fush. It would be a great benefit if the people would come in early, so that there will not be such a rush on the
 uay before Christmas. We can give the people better service and they will be better satisfied in the long run. " Jewellers Of Montgomery report that The Advertiser has stimulated patrons to trade early.
 Hardwick Ruth. of C. l.. Ruth and
 Son, pointed out the advantages that shopping we'll in advance of Christmas E
 would afford customers. Merchants
 and employees will have more time to
 display their wares" Mir Ruth said The stocks now on hand are of course
 larger than they will be three weeks hence, and clerks are more zealous now
 than they will be when many days and
 nights of labor have wearied them. An
 other advantage resultant from shop
 ping now Is the facility of ordering goods. which can not be supplied by Christmas Day. if we have only a few
 hours notice."
 Best Go First.
 "The customer has everything to gain
 and nothing to lose by trading early"
 said A. W. LeBron. proprietor of Le- Brons Jewelry Store. Stocks are
 larger now than they will be at the
 close of the holiday season and the Fl opportunities for selections are better; Il we can now display our goods more | fully and with more advantage to our
 patrons. The best things, naturally. go 1 first. and those who are now trading
 
 those who will wait until the day be- fore Christmas. I think The Adver- | tiser's agitation of the question of early I shopping has already accomplished
 much for we nov have practically 8
 Christmas trade"
 J. E. Bartlett. of Sherwood and Bart | lett. stressed the advantages to come from early purchases. Prices are just | as low now as they will be at Christ
 mastide," MT. Bartlett said yesterday, | and stocks are better. The public as we'll as ourselves and. our employees
 would be benefited from early trading
 In the ordering of goods of special de-
 sign and in engraving We give better
 service when we have time enough to
 purchase discriminatory.
 | "I think the public Is finding these | facts out and that this season we shall
 be spared the rush usual at the holi l days"
 | Shoppers Seem Willing. 1 There is tendency on the part of
 the people of Montgomery to do their | Christmas shopping earlier this season
 than heretofore" said MT. DanzIger, manager of The Fair. For the past l two days there has been larger dc | mand for holiday goods in our store l than there has ever been before at this time. Yes, we are doing good bust
 ness for this time of the year in holi- | Qay BOOus.
 The above with no exceptions was the talk of every large dry goods firm
 of the city. In all of them people are | beginning to buy holiday goods before | the great Christmas rush begins, sn
 that they can get the pick of the stocks
 Not only are toys being bought. but | useful articles In one of the large
 stores there has been a great sale | of furs, in another of every line Of | goods which the store carries.
 In every store, while there has been
 a falling off of business this year on
 account of the financial straits of the
 past month. there has been a good de
 mand and the merchants. while mol
 iubilant over the prospects of the year, are pleased considering the situation | In one store it was said that there c has been & large increase of business
 for the month of November over thS l figures of last year and in another
 while there has been no great increase | there had been trifle more good sold
 than the same month of last year.