davidaulloa/AmericanStories huggingface dataset:
The Dolores star., 1907-04-12
ROAD TO SUCCESS
PUBLICITY 10 THE MAIL-oRDER
MANS GREAT WEAPON.
MERCHANTS MUST ADVERTISE
Eight Fire with Fire. and the DOL
Isrs Now Going cityward Will
Stay In the Home Community.

The merchant who would wage sue
cessful warfare against mail-order
competition should study maiI-order
methods. The same tactics that takes
the dollar out of the community will
keep 1t at home.
And what are mail-order methods?
The keynote of 1t all may be found
in the one word-publicity. The mall
order house advertises II does not
advertise better goods at less money
than the home merchant gives, but 1t
advertises persistently. 1t puts its
proposition before the public constant
ly. 1t recognizes no dull season in Its
campaign for publicity. 1t never let's
up.
At gathering in Iowa some time
ago mail-order man explained some
OF the system followed in the. cam
paign OF publicity. According to this
explanation the mail-order house seeks
the line OF least resistance in its
search for business. Whenever they
can find town in which the mer-
chants are not active advertisers they
flood that community with their liter
ature. When they find town in
which the furniture dealer, for exam
pie. is afraid to use printers ink they
pay particular attention to the subject
OF furniture. They are searching for
the weakest link in the chain OF home
defenses.
Something of this is explained by
The Dolores star., 1907-04-12

she climbs up the hill to
has and knows how
required him. Attractive pleasant should
he will be by disadvantage but easily
mand good position the world be he the ug mortal that
created But with matters different How much trlh
the that must day itself depends
Think whether work in the right manner At
will long discover that long has
the dispensing this worlds goods her beauty providing she has
opportunities will take her by short
Suppog with brains and beauty contendng witt
absolutely devoid of charm the former who is bound
See what powerful she Every door at which she
will opened 81 came conquered she will
claim whilst 81 land when the interview
ing poit) told should be borne mind and promptly for
gotte will be the reflection the other whose mind her
seriously handicapped All through her she has
herself those opportunities which
the her beautiful sister Besides intellect appears much
greater when belongs beautiful Short and not too diff
will be the whilst the other crawling for
knocked back be forced begin will find hard
wearsome drudgery
the welfare of mankind brains and beauty
found combination Beauty alone is
attracts its influence lasting baness beauty generally su
fes the fate beautiful ornament which purchased and placed
side to be looked at when time permits
Though the of remarkable beauty will always be able
admiration is the with brains who holds her hands
the game life But the lady will have remember that
her end must be and not poor imitation of
The Dolores star., 1907-04-12

the conditions the writer saw in q
mill town in northern Wisconsin. The
local paper carried practically no local
advertising when the size OF the town
was considered, and the stores Of the
town were but small affairs. In talk
ing to one of the merchants he com
planned that more than $4,000 was
sent from that community to the Chi
cago mail-order houses each month.
THAT is easily twice the amount that
is spent in all the stores in this town
put together each month he explain
ed Merchandising don't pay in such
a place as this"
A few hours later the writer was
talking with the publisher of the local
paper. and the conversation turned to
local advertising, or rather the lack
of it.
II was very much tempted to accept
a proposition which l received from
one of the Chicago mail-order houses
a few days ago." said the publisher.
Il still have the proposition here on
my desk. |hey offer me cash con-
tract at my regular display rates for
1,0UU 1DCneS, 10 pe useu uuTluS tuc
year, and in addition to the cash ad-
vertising they offer me small COM
mission on all the new business Sc
cured in this county during the life
of the contract They say their bust
ness in this county during the last IL
months was approximately $4,000 per
month, and l would secure small
percentage on all business done over
this amount during the next IL
months"
Have you shown that proposition
to the merchants Of this town."
asked.
81 have, and it didn't move them" !"
he replied. They simply say it don't
nay to advertise. would jump at
the offer If it were not for the fact
that cannot bring myself to the point
of doing that which know will help
to kill this community" =.
There was an illustration of mail
| order methods. The vide-awake mail
| order man proposed to reap . golden
! harvest from the field the very mnch-
asleep local merchant would not cul-
uvate.
The Dolores star., 1907-04-12
Only Believe,

Be not downcast If difficulties sur
round you in your heavenly life. They
may be purposely placed there by God
to train and discipline you for higher
developments of faith. II he calls you
to ''toiling in rowing" it may be to
make you the better seaman, and to
lead you to holier trust in Him who
has the vessel and its destinies in
hand, and who amid gathering clouds
and darkened horizon, and crested bill
lows, ever murmurs the mild rebuke
to our misgivings: said l not unto
thee. that " th0u ~ov'1st believe. thou
shouldst see the glory of Cod?,-Rsx
John e. Mac dun.
The Dolores star., 1907-04-12
HONEST MEDICINE
thy Oh. WILLIAMS PINK PILLS
Foa STOMACH THOU6tE.
Convincing Evsderce Supoorted BY
Cussonteo That Must Convince
The Most SSepticai.

O00vlnGt00 GVs00tCC 9opbS'NCS ~
CussonteO That Must Convince
The Most Ssepticai.
Dr.. Williams Pink Pills are doctors
prescription, used by an eminent prssc'
titioner, and for nearly a generation
known as a reliable household remedy
throughout the United States. Need
less to say, no advertised medicine could
retain popular favor for SO long period
without having great merit and it Is the
invaluable curative properties OF the pills
that have made them a standard remedy
in every civilized country in the world.
Added to this Is the absolute guarantee
that the pills contain 10 harmful drug,
opiate, narcotic or stimulant. A recent
evidence of their efficacy is found il the
statement of Mrs. n. b. Whitl,-, OF
Boxley. Ark, who says:
II had suffered for a good many years
from stomach trouble. For a long time
/ was subject to bad spells of faintress
and lack of breath accompanied by an
indescribable feeling that seemed &c
start in my stomach. Whenever l was
little rundown or over-tired, these
spells would come on. They occurred
frequently but did not last very long.
II was confined to my bed for ten
weeks one time and the doctor pro.
nounced my trouble chronic infamma
ton of the stomach and bowels. Since
that time l have been subject to the
fainting spells and at other times 20 aut
tering of the heart and a feeling as
though was smothering. My general
health was very bad and was weak and
trembling.
II had seen DIR. Williams Pink Pills
mentioned in the newspapers and de.
cided to try them. When began taking
the pills was so rundown in strength
that could hardly do any homework.
Now could walk ten miles if necessary.
Both my husband and myself think DIR.
Williams Pink Pills the best medicine
made and we always recommend the
pills to our friends"
DIR. Williams Pink Pills actually make
new blood and give strength and tone tc
every part of the body. They have
cured serious disorders of the blood and
nerves, such as rheumatism, sciatica,
anamia. nervousness, headaches. partial
paralysis, locomotor ataxia, St. Vitus'
dance and many forms of weakness in
either sex. They are sold by all drug.
gists or will be sent, postpaid, on receipt
of price. 80 cents per box, six boxes foI
$3.50, by the DIR. Williams Medicine
Company, Schenectady, N. Y.
The Dolores star., 1907-04-12

no. the merchants left wide field for
the mail-order houses which they i'm
proved, and the money that might
have built town that would have
stood after the lumber interests are
gone and the mills are closed has been
allowed to return to the city from
which 1t came, and now every lofty
pine that falls but drives another nail
in the coffin of the town, and all be-
cause the merchants did not believe it
would pay to advertise.
WRIGHT A. PATTERSON,
The Dolores star., 1907-04-12

Miss Marion S. Parker, Detroit
girl and graduate of Ann Arbsr. is
responsible for the architects work
on several New York skyscrapers.
She designed the Broad exchange
building in the Wall street section. a
2S-story monster that houses 5000
brokers. bankers and corporation Of
ficers. She built the Astoria half of
the Waldorf-Astoria, the Whitehall
building and dozen other notable
structures. She did nearly all the de-
signing alone, planning steel work
and everything from the sub-base-
ment to roof.
The Dolores star., 1907-04-12

l seemed to behold a
great crucible where a
thousand ingredients are
slowly mixing to form
an unknown substance; !;
and in this work of
amalgamation what ac-
tivity is expended, what
riches, what scientific
endeavor! There is one
The Dolores star., 1907-04-12

By shilling subscriptions the walk
ing stick and fan which are to be pre-
sented to King Edward and Queen
Alexandra when they open the South
African exhibition have been pur-
chased, both English and Dutch hav-
ing contributed the money. The stick
is of rhinoceros horn, and came orig.
inally from an old chief of the Ba.
mangwato Kaffirs, while the fan is
composed of magnificent collection
of ostrich feathers. with handle and
arms of South African gold. An a.
surmounted by crown, is set in dia'
monds into the handle.
The Dolores star., 1907-04-12

In ordinary language
one may divide strength
into two varieties-phys-
ical and constitutional.
The former is tn e
strength of large kind to
be desired.
A man with large
muscles and a heart
strained BY the improper
The Dolores star., 1907-04-12

George Wingfeld. the young mil
lionaire of Goldfield, New, went to
that section ten years ago, a youth oi
about IS. He located few claims
but was too poor to work them, SO he
leased most Of the property to others
These men struck it rich and Wing
field was a made man SO far al
money goes
The Dolores star., 1907-04-12

Ten automobile owners are defend
ants in the Middlesex county (Massa.
chusetts) courts in damage suits for
personal injuries suffered by pedes.
trians and horse-drivers, amounting in
total to nearly $4,000, according to
the Providence Journal 1t is almost
as hazardous to be an automobilist
these days as 1t is to be trolley car
corporation.
The Dolores star., 1907-04-12

Perhaps those Central and South
Americans could get along without SO
many wars and revolutions II they
we're not subject to such frequent
brain storms.
The Dolores star., 1907-04-12

Mrs. Sage is finding good use for
the millions which "Uncle RUSSELL
boarded. incidentally, Mr.. Rockefel.
Ter and Mr.. Carnegie had better look
sharp or a woman will beat them at
their own game.
The Dolores star., 1907-04-12

In recent raid on gambling den
q man named Pizymuvszallaskivitch
managed TO escape. 1t is supposed he
hung his name out of the window and
slid.
The Dolores star., 1907-04-12

An astronomical clock, which cost
BIZ. 900, was lately presented to King
Alfonso, Of Spain. by the Republic Of
Peru. A figure representing the Muse
pf Astronomy holds it The zodiac,
stars, figures. ETC., are made Of lapis
lsxuli. Rold, and precious gems.
The Dolores star., 1907-04-12

Miss Waneta Toskatomba Is full
blood Choctaw maiden, with good
education and worth 100000 in her
own right, who announces that she
would rather devote herself to works
Of charity than to think Of matri'
inony.
The Dolores star., 1907-04-12

''The most profitable business in
Morocco" says news dispatch. "is
smuggling In firearms" And the
most improbable business is using
them afterward
The Dolores star., 1907-04-12

DR.. w. G. Grace. the veteran English
cricketer. has been the recipient Of
many gifts as proof of his prowess at
the national game. but none SO un:
usual as that of three young pigs
which a Worcestershire farmer sent
him, in recognition of great batting
feat which he witnessed.
The Dolores star., 1907-04-12

That Englishmans idea that Amer
lean women are purely decorative Is
only partly true, for the American
man finds them useful as well as or.
namental.
The Dolores star., 1907-04-12

An Oregon editor killed perfect
stranger by mistake for man against
whom he had grudge, but. as is the
custom with editors, made a hand
some apology in the next issue.
The Dolores star., 1907-04-12

Japan's exports OF porcelain ware
to the United States are increasing
rapidly. They were about $2,S00,0 900
worth in 1906. against $1,000. 900
worth in 1905. and three and one-half
times as much as In 1902.
The Dolores star., 1907-04-12

1T is easy" said John w. Gates.
ito get q million dollars" Yes. All
that is necessary is to find some one
who is willing to let you have 1t.
The Dolores star., 1907-04-12

Belgium enjoys the distinction OF
being the first country to organize do
mestic training schools, the FIRST be-
ing established In 1880.
The Dolores star., 1907-04-12

It may have been noticed that i'm
mediately after London announced
the adoption of corsets as an article
Of male attire. Grover Cleveland
started on hunting trip and Secre'
tary Taft began making preparations
for trip to Panama.
The Dolores star., 1907-04-12

Prince Ranjitshingi, one Of Britain's
most celebrated cricket players, has
been declared lawful claimant to the
throne OF Nawanagar. His rivals were
probably mollycoddles.
The Dolores star., 1907-04-12

Neglect and extravagancs in youth
bring an age OF necessity.
The Dolores star., 1907-04-12

Even millionaires, 1t seems, have tc
pay for riding on railroad trains now
The Dolores star., 1907-04-12

He Who does not honor age viii
not Be honored.
The Dolores star., 1907-04-12
3ann,ai1 M1innit1g Garh:
3H 5t RraiuH nr Rrai1tu?
BY GRACE ELLISON.

HERE unless this is halffogotten fairy tale
upon a time age when a womans only ambition to win
the love of her husband and children But in these times of
competition, when striving with in the
test of life the brains of the farcr occupied with
btions of less sentimental kind The changed times
by which she surrounded forced
it, when see how many qualifications
than she with dead faura as
The Dolores star., 1907-04-12

You must make 1t quite clear to
your own mind which you are most
bent upon, popularity or usefulness
else you may happen to miss both
Sterne.
The Dolores star., 1907-04-12
Beware of Ointments for catarrh
that Contain Mercury.

o. mercury will surely destroy the sense of smell
and completely derange the whole system when
entering It through the mucous surfacea Such
articles should never he used except prescrip.
tions from reputable physicians as the damage they
will do is ten fold to the good you possibly de-
rive from them. Halls Catarrh Cure, manufactured
by +. j. Cheney Co., Toledo. o.. contains
curry. and s taken internally, acting directly upon
the blood and mucous surfaces Of the system. In
buying Halrs Catarrh Cure be sure you get the
genuine 1t IA taken internally and made IN Toledo,
Ohio, by F. j Cheney q Co. Testimonials free.
Sold BY Druggists. Price, 75c. per bottle.
Take Halls Family Pills for constipation.
When a tall man is broke that's the
long and short of it
The San Francisco call., 1907-06-04
DR.. MAHONEY LOSES IN
SCHOOL BOARD FIGHT
Court Says Directors Have
Right to Go Ahead
With Charges

The determined fight of Dr. Margaret
Mahoney to prevent the board of edu-
cation from trying her on a charge of
characterization ended yesterday. when
Judge Murasky sustained a demurrer
TO her application for writ OF prohibi-
tion. 1t was held that in matters in
yolving the maintenance OF discipline
among teachers of the school depart-
ment the Jurisdiction of the board of
education could not be questioned I'm
der this ruling the board may at once
proceed with the trial of DIR. Mahoney.
School Superintendent Roncovieri and
Directors Thomas F. Boyle. Lawrence
F. Walsh and Aaron Altman opposed
the various legal steps taken by the
accused teacher Their legal repre-
sentative was Assistant City Attorney
john T. Williams. DR.. Mahoney first
obtained an order for the <perpetuation
of the testimony of the, various school
department officials concerned in her
case, and when this was revoked she
applied for writ prohibiting the board
from putting her on trial
The trouble between DR. Mahoney
and the school board began several
months ago In communication ad-
dressed to the superior judges of San
Francisco she criticised the board for
leasing school property at a nominal
rental. Superintendent Roncovferi and
his colleagues called her act insubor-
dfnation. and as a result charges were
filed against her and she was ordered
to appear for trial Since then orders
of court and stipulations have stood in
the way of a hearing.
The San Francisco call., 1907-06-04
BELIEVE ORPHAN GIRL
HAS BEEN KIDNAPPED
Annie Matheson Disappears
From the Maria Kip
Orphanage

Annie Matheson. 13 years old but
looking to be much younger. disap-
peared some time Sunday afternoon
from the Maria Kip orphanage, in Lake
street&near Second avenue, where she
had been cared for ever since she was
a baby years old. :.
Mrs. nj. Mckenzie, the matron, noti-
fed the police, juvenile detention home
and emergency hospitals yesterday.
Mrs. Mckenzie fears she was either
kidnapped or that she strayed out of the
yard and lost her way. The police in
cline to the former theory and believe
that the child, who is an attractive lit
tie girl was kidnapped.
she has no living relatives that we
know Of" said Mrs. Mckenzie yester-
day, except half sister, who is her
self being cared for in an orphan asy-
lum Annie was good. obedient child
and too contented to have run away
She was very timid and would hardly
venture in the street alone. She looks
to be no more than 10 years old and
has black hair and black eyes. She
wore blue and white frock and blue
cap and glasses.
The San Francisco call., 1907-06-04
LOUISVILLE ENTRIES

First race: six furlongs: sellng-Frank
Flesher 50. DIR. Wentker So Haber S9 Hyper
bole 80. Marmorean 81. DIR. Lee Huffman 81
Moonlight Murphy a. Mint Boy rs, Avendow ~
Spendthrift Helen gS Reuben 100. Husted 102
Red Thistle 102, Bosseran iO4. Orlandwick 1O6
Alencon 1i3.
Second race: four and a half furIongs; SELL
ing-f5remse 100, Ruby 100. Victorine II an
non 100. Butto 100. Sharp Point 100. Merry
Blue 100. Edna Motter 100, Little Shrimp 100
Cora Dusant 100 Budgework 100 Black Dress
100. Listerine l01. Lep Godchaux 103. Rexsll
lo3. Dandy Dancer 1O5.
Third race; mile: purse-Anna Ruskin 81 Vic
toria 81 Star Fairy o. Weber 30. Miss Ida
102 Lexoline 1922 0veando 102, Gargantua 1872,
Rider Haggard lu2. Beau BrummeH 109.
81. Frontenac 100, Tanglewood 103, Old Honesty
107, Mike Sutton 109 Phil Finch 110. Colonel
Jim Douglas Ill.
Fifth race four and a half furlongs: selling
Margaret Randolph 100. Louis Roderer 100 Ada
o. Walker 102. Orlandot 103, Cumbalee IO3
Katherine Murphy 105 Bosom Friend 105 Top
Lofty los, Hester Fora 105. Fandango los, Lava
trina 105. Third Rail 105, Bitter Sir 10S, Colonel
Brady 109.
Sixth race: mile; selling-Shawana 9s Tinker
90, The Mate 1O1. Lady Carroll 103. Princess
0rna 103 W. X. Slade 104 Redwood 4 104
Prince of Pless 104, Request 105. Savoir Faife
105, Lansdown los. Beatrice 1o5 Minnehaha
1917 Matador los, Rebounder los, Charlatan no.
Seventh race; seven ftrlongs-Woodclaim %
Leta Duffy 1902 Katherine Moore 102 Etrena
102 Miss Marconi l04 Telescope 106 Bullhnch
108 Red Coat 107, DR.. Mccarthy 107. Dr. Sprui
109 Reveille 109 Happy Jack 100, Saranola 100
Incubator 100, Dromio 100.
The San Francisco call., 1907-06-04
MISS VOSS RETURNS
HOME AND ALLAYS ALARM
Explains That She Was Caring for
Girl Friend Who Was

Eva voss. who mysteriously disap-
peared from her home at Twenty-sixth
and Valencia streets on Saturday. re-
turned last evening much surprised, she
declared, at the excitement she had
caused and the search that had been
instituted by George Stader, who claims
to be her fiance. She said that on Sat-
urday after she had left her place of en-
ployment at the Home bakery in Six
teenth street, she met a friend Miss
Name Smith, who was i'll, and she ac-
companied her to her home in Haight
street near Scott.
Miss Smiths parents had gone to
Oakland and had not returned until a
late hour, Miss Voss explained, and she
decided to remain at her friends home
for the night. She sent boy to her
home with information as to her where
abouts on Saturday night, but he evil
IDENTIFY failed to deliver the message.
Miss voss' family now regards the
whole matter as joke.
The San Francisco call., 1907-06-04
e DIT ED BY
r. A. SMY TIL
SUCCESSOR TO HARRISON
IS YET TO Be SELECTED
Election May Be
Held at Which Mem
bers Can All Vote

The directors OF the Olympic club
have not selected a successor to I'LL
the vacancy caused by the resignation
of William Greer Harrison as president
The members of the club are discussing
at the present time the advisability OF
holding an election next month to al
the vacancy. One of the plans under
consideration and which IS said to bs
approved by the directors contemplates
that the latter resign and make possible
a reorganization of the board.
Under this angement the directors.
who have taken a prominent part in
the affairs of the club recently, would
form the nucleus for the new board
An important meeting OF the Pacific
athletic association will be held on
Friday night In the rooms OF the Olym-
pic club. At this time a succs~S~r -
President T. I. Fitzpatrick. who rs-
signed recently. will be elected. sgd
ney Peixotto. who has been so promi-
nentIy identified with the Columbia
park boys club for years. is the choice
OF the majority OF the delegates repre-
senting the various clubs in the aSso-
citation and will be asked TO accept the
position.
The members are expected to take
some action on the present ordinances
governing boxing in this city. The as
ISOLATION is charged with keeping the
game clean. although ii gave up all
control more than year ago. An ef-
fort will be made to have the ordinances
changed where II relates to the associa-
ton
The Webster athletic club has been
given the permit to hold amateur
games in the stadium in Golden Cato
park on July 4. complete program
will be arranged by the officials. It is
expected that a portion of the money
usually given by the city for the cele-
bration will be devoted to the purchase
of medals for the successful athletes.