The Montgomery advertiser., 1907-11-08
TO PRETENDERS. A Wholesome Word for Guidance.

SuSl \ WoTu LO you, COlnerS anC other glaring examples of Modern Tel. low Journalism and cigarettes. Environment gives you a view -point from which 1t is difficult to understand that some people even nowadays act from motives of old fashioned honesty. There are honest makers of foods anC healthful beverages and there are hon, est people who use them. Perhaps you are trained to believe there is no honesty in this world. There is, although you may not be of a kinC to understand 1t.
 Some of you have been trained in a sorry class of pretenders, but youi training does not taint the old fashion ed person trained without knowledge oi pretense and deceit.
 These letters came to us absolutely without solicitation. We have a great many thousand from people who have been helped or entirely healed by fol- lowing the suggestions to quit the food or drink which may be causing the physical complaints and change to Pos tnm Coffee or Grape-Nuts food.
 You arc not intelligent enough to knoWS the technical reasons why the change makes a change in the cells of the body. Your knowledge. or lack of knowledge, makes not the slightest diff ference in the facts.
 
 plates all the cheap books your presses will produce and sell them as best you can. but such acts and your "1earned'' editorials are but commercial, and seek only dollars" and much by pretence. When you branch out into food val ues you become only ridiculous.
 Stick to what you know. The field may be small but 1t is safe.
 This first letter is from the President of The Christian Nation," a worthy Christian paper of New York.
 New York. Oct. 2. 1907. Postum Cereal Co.,. Ltd.
 Battle Creek, Mich. Dear Sirs:
 am, this morning, in receipt of the enclosed mighty good letter from one e of my subscribers. which I forward to you, and which I am sure you will be glad to use. I am personally acquaint- cd with this lady, and know that she has no object in writing, other than to do good
 Cordially.
 John w. Pritchard. Pres.
 Brooklyn. N. Y. Oct. 1, 1907. Dear MT Pritchard;
 Noticing Postum Food Coffee adver- tised each week in your reliable paper, I concluded to try 1t, and feeling it a duty toYavds those who may have suf- fered as I have from indigestion, desire to state what wonderful benefit I have received from Postum although using only short time, and not do I alone realize and appreciate its good effects but friends remark, LOW much I have improved and how well I look" and l tell the facts about Postum every time, for since using it I have not had one attack of indigestion. It is invigorat- ing. healthful; does not affect the nerves as ordinary coffee, and if prop erly made. most delicious drink. AL though have not had much faith in general advertising. yet. finding Postum has done so much better for me than expected I am more inclined to Prove all things, hold fast that which Is good" am so thankful for good health that want it known what a blessing Postum has been to me. You may use these few lines as an ad. if you SC desire and my name also.
 Very truly yours.
 Anna S. Reeves. 275 McDonough Street. Brooklyn.
 Coffee hurt her. she quit and used POstum. She didn't attempt to analyZe but she enjoyed the results. Under meath it all There's a Reason" POSTUM CEREAL CO. LTD,