The evening star and Newark advertiser. [volume] (Newark, N.J.) 1907-1908, 1907-09-21
NEW HOME OPEN
ONE OF BUSINESS SHOW
PLACES OF CITY.
Wealth of Things for the House Beau
tiful to Be Seen at Cowperthwait
and Van Horn Store. i

Ine FURNITURE mouse OF CoWpeTtnWail %
Van Horn Company, at 70 Market street,
formerly Amos Fl. Van Horn, has thrown
its doors open to the public, and a trip
through the establishment is a liberal
education In itself. Everything In the fur
nishing line, from a baby carriage to a
complete suite of antique furniture, with
the price soaring into the thousands, is
procurable in the place The Ill, 1000 square
feet of floor space Is crowded with fur
nishings of all descriptions: rugs from
far away Turkey, furniture from adj over
the globe, in rich teakwood of India, ma
terial from Africa, and everything from
modest, durable hickory to the finest oak,
in every shape and style, and at every
price, with each accompanied by a guar
antee of the firm. There is a department
in every line of business.
The firm is composed of Herbert M.
Cowperthwait, of the Cowperthwait Com
pany, New York city; William H. Ammer-
man, jr.. well known in the furniture
trade. and Amos H. Van Horn, who has
been in the furniture business in this city
since 1850. starting In a small basement
near the present site of the firm. Since
its inception the business has been grow
Ing until it has reached its present pro-
portions.
From the exterior no idea of the i'm
mensity of the floor space can be formed,
There are three buildings-the main build
Ing. with four floors devoted to salesrooms,
each 30 feet wide and 200 feet deep; a six
story annex, with a covered way leading
from the main building to the third floor,
which is devoted to beds and bedding, and
another huge storage building and stable
where there is $4,000 worth of reserve stock
always on hand. The entire store takes in
nearly two and a half blocks in depth, and
every inch of the space Is assigned off for
a department.
The first floor of the main building is re-
served for fancy furniture and contains
costly pieces in ~Chippendale furniture with
In the reach of slim purses. The decora-
tion and finish of the main building Is ar
tistlc, the walls of the first floor being
covered with green baize, with artistically
decorated sheet iron ceiling and a new
system of electric lighting, most of the
lights being concealed from view.
A space 80 by 100 feet on the second
floor is devoted to mission furniture, the
decorations of the department being dark
Flemish tapestry and leather, a spot to
rest In.
The front part Of the second floor is de-
voted to library furniture, odd chairs,
touches, ETC., and is finished in light tapes
try and oak, and the entire third floor Is
taken up by parlor furniture. From the
third floor a covered way over Campbell
street leads to the annex, where the third
floor is divided into the brass bed depart
ment, bedding, picture gallery and machine
department, and the decorations are white
and gold. The firm is proud of its bed de-
partment. The bedding is made in the con-
Germs own factory in New York
The fourth floor of the main building car
ries a stock of dining-room and Office fur
niture, and on this floor of the annex are
bedroom suites and odd pieces. Special at
tention has been paid to this department by
Ahn roonn0onaAaf md nxxarxxthtno f A.r~..J
shape and form is carried. The company
will make a speciality of the Grand Rapids
furniture and has a large stock on hand.
An army of raine and polite salesmed
are on the floor to show one through thu
place, and commodious elevators are in CON
slant service. The buildings are fireprod
and have iron doors between each depart
ment, so that fire in one portion would u
unable to eat its way into another part
the store.
One OF the marked improvements on tie
first floor of the main building is the H.
moval of the old double window, withla
door in the centre, and the substitution Pf
one plate glass window 25x25, with the dor
on the side, insuring a good show of pc
goods and better natural light. The id
offices in the front Of the store have ben
removed and a suite of offices %hnlshedin
quartered oak Is In the rear.
Anything in the store can be had pm
credit, the management being proud gifts
oJ5ANAAA I'M ~ 81 dLiai6Cd klldl 6QF0o
can be purchased with payments as loWas
fifty cents a week.
A new carpet-cleaning device has ben
installed in the storage plant, which bes
away with the old steam cleaning and
ragged edges on the carpet when returned
TO the owners. The device is a huge wheel,
which whirls the carpet around. and ato-
matte heaters clean IL, while a numbd of
powerful fans carry off the dust. So beli-
cate is the work of this machine thai the
employees when they took out theif fall
coats threw them into the wheel and had
them clean In twenty minutes, without
having a button broken. With this device
the firm plans to do a large amount of
work this year.
Some idea of the salesrooms may lie had
from the following figures: Main show
room, 1927 feet; carpet-room, $50 feet;
shades and curtains, 2,730 feet; houke fur
nishings, 3.405 feet; shipping depa itment.
IA, 22S feet; carpet-cleaning department and
rug department. $3.50 feet. and with this
the basement of the main building 30 by
200 feet, is devoted to ranges and baby
carriages. The stock on the floor of the
salesrooms at the present time Isl valued
at 10000, and so certain are the members
of the firm that their business VIII grow
beyond its present proportions that with A
500, 900 reserve stock on hand. AZ mich
more goods as already in stock have been
ordered.