Los Angeles herald., 1907-01-20
Active Work Planned
by Development
Society
Well-Known Men Behind
flan TO Advertise
the State
II ls Hoped to Raise Hall a Million
Dollars for the Purpose of
Carrying Out the
Project

All Of California Is combining to tell
the people of the east, through the me-
dium of magazines and newspapers, all
about this land of flowers and sunshine,
its wealth of farming, grazing and min
eral lands. its extent as a manufac-
turing territory, and the Importance Of
its harbors.
Through the California Development
society. an organization composed of
leading citizens in all sections of the
state, 1t Is expected that half a million
dollars will be expended in advertising
the various attractions of the Golden
State.
Cooperating with the society Is the
city council, the chamber of commerce
and the board of trade in every city of
importance in California, and it Is eX-
pected that as a result of the judicious
advertising already planned thousands
and tens of thousands of residents of
the eastern and middle western districts
will set their faces toward the land of
the golden sunsets.
Money Is Needed
While the development society is the
medium through which the publicity
work is to be conducted, much depends
the bringing to California of thousands
of settlers. Money is required to sue
Cessfully carry out the plans of the
society, and voluntary subscriptions
are needed.
1t is the aim of the society to raise
fund of half a million dollars. A por-
tion of this is in hand; and this will
be used as far as it goes; but it is the
declared intention of the officers of the
society to cease work the moment that
the fund is exhausted and not incur any
Indebtedness for the liquidation of
which the money is not in sight.
Ninety per cent of the subscriptions
is to be put into advertising, while only
10 per cent will go 20 pay the office eX-
penses No salaries are paid the Off
GERS, and the only men connected with
the society who receive compensation
are the general manager, who devotes
his entire time to the work, and to one
or two clerks and a few solicitors.
The personnel of the officers is an
assurance that all the money con-
tributed will be wisely and economically
expended and that the subscribers Will
reap a reward in an enlarged business
as the result of the acquisition of ad-
ditional customers in thu new settlers
who will be attracted here by reason of
the extensive advertising of California s
resources.
Well Known Men Interested
At the head of the society is James
Mcmillan, traffic manager of the Pacific
Electric company; L. S. Grant of San
Diego is first vice president: w. Scott
Smith, second vice president and gen.
eral manager; O. V. Eaton, secretary;
w. j. Washburn. president of the Los
Angeles chamber of commerce, treas
urer
The directorate consists of these Of
flcers and Judge Frank Short and
Frank Miller, while Henry f. Hunting
ton, the electric railway magnate of
Los Angeles. is the chairman of the ad-
Nisory board, which consists of eighty
well known citizens of California, in
cluding the governor of the state.
Following is a complete list Of the
members of the advisory board:
Los Angeles-H. f. Huntingdon Hon.
L. c. Gates, Carl Leonardt. Rev. Robt.
Mcintyre, j. NJ. Hale, Rev. r. j. Bur-
dette, c. A. Garfield, r. A. Rowan,
Robert Marsh. John Llewellyn. F. b.
Sherwood Percy Clark W. w. Mines,
p. A.. Stanton, Jas. V. Baldwin, w.
Garland w. I. Hollingsworth. Thomas
Gibbon, Fred A. Hines, C. c. Loomis.