Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1907-12-20
HOLIDAY TRADE
IS SATISFACTORY
esF axe Merchants Furnish In
ie-esting information Upon
Seasons Features.
ECONOMY, THE WATCHWORO.
y,.b Priced Mechanical Toy stands
On shelf Unuoticed While Clothes
Go in Good shape.

Go in Good shape.
store To- store canvass of salt
t.r.. business Institutions FOR CONF
....,a unon Christmas trade results I'm
. ErlUlodrc that q peculiar yet
,..InmI. condition exists. All mer-
.b.u.. report business satisfactory 'ov-
-..s,ar considered" The truth Of the
-.,..r Is that while less money than
-..I Is being spent in certain lines
,-. tran ever is being exchanged 10
t.rs This applies particularly TO
.... urleed art and fancy ware. The
r..0luIea toy. which costs S3.50,
.,arls unuoticed on the shelf while
,t... ana oue-half dollars of the hoh>
~. shopper go for shoes. hats ties and
anon useful presents IL can be seen
H.ta urhtuess noticed iu one depart
.f s more than met by an activity
another. AS Christmas draws clos
ANA closer the irresistible spirit of
1 ..e11 conQucre the sworn deter
rruIuu to- "buy nothing more than is
n..ut.g necessary so the Christina.
....... goes forth lu quest of bar
,r... and i;s bargains hat are want
T t.o Extravaganza is "a "has-heeu.'
rr. trade shows tendency To llhni IL
s..ft1 au economical giving a reason
all distribution.
ELASTICITY TESTED.
Looking down upon the floor space
81 ... various institutions from the
m.r..ers office, one sees an aisles
rr.uaUI. all counters crowded ana
.n baskets shooting back and forth
overhead Boz endless professions. III
r.rE appear that financial siIlu-
-ere. unsettled monetary condl-
aims" and other things. were un-
E,,ur But min Fling with the CROWDS
30 l.rrus the moderately priced ar
fFp. attract and In making th'ii
rlrur cover as many friends ana lei-
eIt.. MS possible, must travel con-
aagauIe distance through maze OF
".ueHar departments
EC0NOMY THROUGHOUT.
comparison of this seasons BUSH
rf.s with that Of last year In most
eas.a would show very handsome hs-
tr.-.at least not any tremendous
raire one or two clothing stores
5,aHre in mems aud Women's furnish
ir-- report business as good, II not
hrt.r than iust year. this being PROOF
II fr. el1t.n.olt that useful gifts are
Ir more demand than those created
f0r heautys sake alone. rs long as
there are children there VIII pc ue-
amid for toys and this Christmas
rnos TO make happy thousahos on
4IIrau Ben Salt Lake. Houses carry
fr f.re rauort business brisk among
ia f.gorito TOYS. dolls. rocking horses.
drums. cite. Ina ToylsPd. as Wen as
h Nr.dom. uade ~ -ers buying the
haru0 and more reaionable toys
ro BE QUIET AFTER.
There ,lI De no bis "overstocks'' this
wear .Ht least not as many as usual
Merchants had plenty of warning or
quiet winter and doubtful holiday run
sd ordered light There was no trouble
with car shortages and dealers kept
close tab upon their preparations lol
tho holiday trade Seeing that money
would be light they ordered sensible
goods stock which would attract the
prudent buyer. The merchants are pre-
pared Ton a quiet run after Christmas;
The halvy sales in clothing and lttle
notions which go with il give promise OF
light trade foo these lines for while
after tho holidays
CASHIERS CHECKS HELP.
A uulc feature of some interest is
.hat the issuance of cashiers checks
Ia REGARDED by some merchants as an
MD to trade Persons finding a piece
of paper calling for $40. more or less,
H thDir purse are inclined 90 buy SOME
thinl for The real money which comes
back m Che change The public has
implicit confidence in The paper nut the
desire Boo have Jingle ln ones pocket
or purse is natural. 10 can Dee attributed
10 force OF habit if nothing else.
NUsi OF M. stores have not started
Keeping open evenings yet ana thelr
explanation is significant in itself They
are elriug their clerks every favor
possible with The idea of having the
mem ud women of the counters fresh
aI strong whom the real rush begins
during DE coming week Tomorrow
evening. of course viii sec am stores
.Hn and thu -four evenings will be an
.aats left to turdy shoppers visit
.H .Is express offices resulted iu the
knowledge chat most sending away ~
presents has been done although con-
sd.. U.c activity is stll ON. Instead
o, presents many persons are sending
money to distant relatives.
ALL ARE HOPEFUL
Dominant m Interviews obtained
with lhc managers aud heads OF the
.a|0u institutions ara hopefulness
.uI ehegrfulncss, the substance OF
Zoos. HCiIs uEe minute talks could be
.t' UIs Honestly and after careful
Chou h' business is altogether salls-
factory. 200 thlng- considered.
WHAT MANAGERS SAY.
Superintendent o.. q. Webber OF the
r. ' "a. voiced the sentiment OF
".Aer managers when hD said. 'II Trade
Ia whole is very satisfactory Pco-
n.e au buying carefully but they are
HufHa ialt Pei tho point Things are
.lu.. fu. hopeulucsH NOT diC1urage-
WnHl IU the vest This o. not an in-
Hu.tlHl panic. n ls q financial read
.'siWrHt The way the banks con-
.u.i.l themselves out here aud the
way iap people met conditions aud
.he confidence they displayed show
roH lhD Hast stands Salt Lake is 20
he congratulated Tho same common
sens. Hat has been displayed during
FHiN recent crucial moments D. b'lhg
Hf.i u Christmas buying THIS year.
In0r. N plenty of activity plenty oi
business 40 standard lines are being
.InHI urHu bon good shape,
h.uh-D Hr.er report good sales DO
'hHHmts articles of the smaller ana
ono reasonable variety. ln fact ms
iF.IlUUau believes iis .lloH iu u'ciul
rIu. $500. exceed tho.. uf last year.
HaIN.U Bros aUe d0.ug "a lively husl-
H#s Boa staple mce Thc department.
sH mailer auieIpH Hre di played
crowded AuerhHeh stOr. prr rni8
nh. Ws proof thrt thU dollar s Dee
.Ia tened George ID. MateDrs de-
.HIH.Tt alnrU ir crowded il fNH DOORS