The Newtown bee., 1907-02-01
Ten Pages.
TOWN TOPICS. LOOKING BACKWARD.
NEW HAVEN, 1852.

A whole half century of never ceas- ing merchandising carried on year in and year out, is gOodly slice when clipped from history of most business houses In quite number of instances it has constituted the entire history of many business. Let US look back and note how steadily and surely this business of 55 years standing has climbed with it's inception in 1852 and entwined its tendrils of steady growth around the city of it's birth. It would almost seem that with the advent of Edward Malley, the president and founder of this store. to New Haven the town itself took on a fresh squirt of wholesome civic activity. For we are told by old records that "In 1852 street paving had commenced by mac adamizing Whalley avenue with hand broken stone, proceeding about 1857 with Belgian blocks, in Chapel, State and Grand streets. Horse railroads began to appear in 186O.' We are also informed that on July 22, 1852, "Pas- distance between New Haven and New London" A few years later, in mem orable 1862, the name of Admiral An drew Hull Foote, worthy son of New Haven, whose handsome residence stood then, where the old Kenwick and Temple streets, was linked in his tOric conjunction with that of Ulysses s. Grant in eHectually breaking up the power of the Confederacy. To return more particularly to the cdreer of the s'New York Store,'' as it soon came to<be called, under the able nerchan disfng direction of it's original planner. It was at that time wee tWo-Story shanty at 65 Chapel street, standing where the Insurance building does now. rented at trifle of S75 year, stocked with but $500 in dry goods, it's whole extent of floor space 15 feet wide, 20 feet deep, without gas, shelv- ing or counters. But from this out, its merchandising rise to the top of the tree was phenomenally rapid and solidly steady The new effective busi- ness methodss adopted by MT Malley, his introduction and unswerving ad herence to the s'one-price" system, altogether new to New Haven, as we'll as to many other places, his low prices and accurate representations of mer- chandjse, brought their reward very quickly. The little shop soon became too small to accommodate it's increas ing patronage. More space was needed, more was quickly acquired. Adjoining stores were gradually rented. In pro- cess of time the rent rose from S75 to $500, and on 12-year lease took fur ther jump up to S1,OOO. Some time later the lease of the Insurance build ing fell through and could not be re- newed. It was then that foreSighted merchandising, with a keen eye to the trend of values in real estate, made a further stride and secured the valuable corner of Chapel and Temple streets, which property, after while, was pur- chased flor S14O,OOO. Thus did tue merchandising of the Malley store and it's surroundings keep even pace, side by side, with the welfare and prOSperi-
 ty of the city, and in this, it's 55th year of trading history,its founder, Edward
 Malley, can certainly look back with contentment and justifable pride to
 those secure foundations which he laid
 down so judiciously in 1852, and which
 have resulted in the firmly built edifice
 of 1Q07