The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1907-07-18

{ r. King in Kings Financial Bulletin Dos
ton, Mass
Go with me in spirit to a thriving
town in North Carolina, and let me
| introduce YOU to 81 man that 1t is
good to know.
You have heard OF Durham. Per-
haps YOU have been there. Perhaps
YOU have had friends who have ell
Enthusiastically written you OF its quail
ities-a city of growth, and energy
and more of Il Northern hustle and
| hustle than NEST towns OF the South
| land. Perhaps you merely associate
the name in your mind with the to-
bacco products that have been ex
| tensively advertised in it's name. In
any event you have heard OF Dur
ham. Everybody has.
Durham, one of the busiest cities
in North Carolina, is n manufacture
ing centre. 1t stands in the heart OF
the North Carolina tobacco belt.
Some years ago large tobacco fac
tories and energetic owners saw to
! it that the name OF the place was
blazoned throughout the world. 1t
was and is the home of the Dukes.
Washington Duke lived in Durham.
His son. J. b. Duke, had more to do
| than any other man with building
up that great industrial combina-
| ton known as the "TobaccO, Trust
the American Tobacco Company.
J. b. Duke is still president of the
combination, and it's guiding spirit.
it is because Washington Duke
lived in Durham that. Durham has
become famous wherever ADVERTISE
ments are read in every land that
abuts the Seven Seas. In Durham
he laid the foundation stones of his
own fortune, which, in the hands of
his son, has now grown to half II
hundred million dollars.
| 1t was Immediately after the Civil
War that Washington Duke, poor
man, began the manufacture of Gig
arettes in Durham, giving his first
product to the high-sOunding name
of the Duke of Durham. In the early
| days of the business the cigarettes
he sold were rolled with his own
hand. For long time he and his
sOns-J. b., Ben and Brodie-were
captain, mate and crew of the ships
longboat. They all worked with
their hands, made money, saved it,
put it back into the business, and in
creased wisely until fortune grew
out of the small beginning.
This little city is also the home of
Bull Durham Smoking Tobacco,
which gave to the world new and in
genious advertising methods. 1t is
said that. in pursuit of new fields to
conquer by the arts of the adver-
tiser, agents of this tobacco conquer
ed Europe and Asia, and, seeking
new worlds, embarked into Africa
where, invading Egypt, they so used
money, elOquence, influence and en-
ergy that their artists actually paint
ed the Bull of Durham on one of the
pyramids All this was some fifteen
years ago, but the energy of the
cOmpany's advertising campaigns is
hardly less today than in those
younger periods of its history. Ger
| tainly you have heard of Durham.
These peripatetic advertising agents
have seen to it that everybody has
| There are cotton mills in Durham,
too, and Il number of furniture fac
tories, and mills where snuff is made.
There is II union station, where stop
all trains in both directions There
is II splendid electric railroad. There
are thriving churches. There is an
opera house There are clubs. In
word, Durham is II lively, energetic,
bustling city.
In this environmentliv lives James A.
Robinson. whom | have brought
You all the way to Durham to meet.
Shake hands with him in spirit. He
has Il firm, strong, hearty grip.
There is vigor in his hand-clasp. 1t
Is whole-sOulei, earnest, honest, typ
zeal of the man behind the hand.
| From one end of North Carolina to
the other they know james A. Rob-
inson. They all call him "Jim' Rob-
insOn-men and women all, while even
the tots say "Jim,' with no feeling
OF dlsrespect. He is that kind of a
man. Everybody is friend because
he radiates the spirit of friendship.
Everybody that is worth while likes
him because he likes everybody that
is worth while.
jim Robinson is the proprietor, ed
itor and publisher OF the Durham
Daily Sun, n little, fOur-page news
paper that has an energy and push
entirely disproportionate to its size
He has been proprietor and editor
OF the Daily Sun for more than II
years. 1t reflects his personality.
People read the Durham Sun to get
Jim Robinson 5 viewpoint Just as
people used to read the New York
Tribune to learn what Greedy
thought
He is no dilettante newspaper man.
There Is nothing amateurish about
his work. He knows all about the
business, from collecting the news to
selling the papers. One time, not long
ago, there was II little labor difficulty
IN the Sun office Robinson was in
the right
III YOU don't concede what We ask
we'll strike, said the spokesman of
the printers.
| ~ dS Nou pltttSt doout tHill.
said jim Robinson. I'm right and
you re wrong. There is no Justice in
your stand, and You know it. I've
used YOU we'll and always intend to,
but this proposition OF yours is all
wrong. IL YOU want to quit | sup
pose you'll quit. but won't concede
what you want.
Wen stop your paper" said the
spokesman.
"All right, said Robinson.
III YOU cease publication for "a day
it will break your advertising con,
tracts and cost you great deal more
money than it would to give US what
we want"
All right" said Robinson, again.
And you can't get printer in
Durham to take our places, remind.
ed the spokesman.
'All right" said Robinson. "Now,
| yNlnnSn x-ill l. ~