Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1907-07-09
LADIES' DAY
0utpouring OF Women to the
Different Stores.
The "Round-Up" With its Inter-
esting Features Will Attract
Them the Balance of the
Week.

Monday was ladies' day Tuesday
win be and by the same token each
succeeding day till the close of BUSH
ness Saturday. A gala period. in which
women may shop to their hearts con-
tent. The thrilling occasion will be to
them what the Fourth Is TO the Ju-
venile. They Will revel In the mazes
OF new merchandise and was $l.OO;
now 6s cents"
Women are alert shoppers. Even Da-
vid Harum did not know as much
about horse trading as they do about
bargain hunting. Shopping 10 an art,
the proficiency of which only woman
masters. Intuition whispered that
summer sales were coming. The thrill,
the JOY that they stir keys femininity
TO keenest tension, and for weeks ex-
penses have been curtailed. Hence the
annual Roundup, countless and divers
ified, with articles buclting because they
resent being branded with prices below
value has become dear to the hearts
of women who are aroused to desire of
possession because they recall ropings
of ether summers And so the Round
UP drew them Monday, drew them as a
magnet.
The day opened bright and pretty,
the kelth-o'Briens big store was
early astir with customers. The silk
and GIess goods counters were soon
crowded. The linen section was a bee
hive; the fair customers the bees among
the airy fabrics. Never were prices
mora compelling in that aisle. Women
are as conversant with domestic values
as are the salespeople. Steadily dur
ing the last few years have prices
SCARED oy reason of manufacturers adj
vances. Reluctantly have shoppers ac-
certed the conditions. To buy yes
terday & they bought in the old days
before pr'ces We're raised, aroused them
as bargains seldom do. Hundreds of
dollars were saved yesterday in these
goods alone. Millinery at the big store
has always been expressive of style,
daintiness ana quality-and the prices
of beautiful summer conceptions opened
purses With a click. Charming designs
went for a song Yelling is in vogue
ard at special prices selling was live
ly, Dainty neckpieces were quickly
bought Summer ribbons drew eager
throngs The glove counters enjoyed
splendid ous,ness. over in the mems
corner there was like interest. It's
said that men do not read ADVERTISE
ments. Certain 1t Is that somehow they
found out that underwear, half hose,
shirts. neck les and other accessories
were being sold at slump prices. May
be their wives, and prospective brides
who are alert to values. gave the tip.
and lined the counters Embroide.ies,
laces and trimmings are always in de-
mand, while Inducements out of the Or
binary fill the counters with eager buy
ers. Soaps. perfumes, stationery and
like requisites were marked down.
Enough candy was sold to sweeten the
universe, Burnt wood outfits were pur-
chased for later use, Art goods of all
descriptions commanded their share of
interest. Women's and children's hos
iery and underwear called forth the
coin. Children's garments are down in
price, too. Further down, in the same
isle, are underrnuslins, petticoats--but
speaking OF the latter, today will see
the crowds, for several trunks of sam
pie petticoats, travelling mems samples,
came toe late for a place in the OPEN
lag days sale.
They will go at half-price--and lucky
will be the fortunate buyers Oxfords
are the feature. low cut as they are for
the week. Back In the suit depart
ment are remarkable UNDERWRITERS.
Dresses. suits, skirts, jackets-newest
ideas for summer--are being sold at
prices which amply repaid women for
waiting for the sale. Handsome waists
and a waist is always acceptable
offer exceeding Inducements. Mothers
did not forget the boys, who always
need new suits. Carpets, rugs-oriental
rugs. too-are to be had at a decided
saving. Metal beds. curtains and like
furnishings are equally attractive in
price. Hammocks, sprinkling hose. and
little utilities for the house are offered
at a saving.
ISut this article is long and refresh
ment 1T the fountain is an enjoyable
relief.