davidaulloa/AmericanStories huggingface dataset:
The evening star and Newark advertiser. [volume] (Newark, N.J.) 1907-1908, 1907-09-23

Some of the most sumptuous evening
gowns and wraps we have ever shown will
be seen. There will be a liberal collection
of distinctive models in rich frockS and suits
some Strikingly novel and beautiful
masterpieces from the worlds foremost
tailors being among the exhibits.
Automobile Apparel and Furs will
be features of the opening show.
The evening star and Newark advertiser. [volume] (Newark, N.J.) 1907-1908, 1907-09-23

Equally as important to many as the pres
entation of women's garments will be our
showing of apparel for misses and petite
wonderland we are going to open the eyes
of all who come to the fact that nowhere
The evening star and Newark advertiser. [volume] (Newark, N.J.) 1907-1908, 1907-09-23
Revelations i'm Gowns The New Waists Will Delight You

If we had established an Art Gallery
of Fashion and hung therein paintings of
the seasons styles by a Gainsborough, we
could not have invited you to a more in
t%eresting nor a grander~ exhibition than the
one you will see in our immense Apparel
Store and especially in the Grand Salon,
which was always been a show place here.
Der Sonntagsbote. (Milwaukee, Wis.) 1906-1912, 1907-03-10

Qtt 5ass barauf ianO bic 5pii6en
My. 9rinplep UNI Sbetla bera5rs0sts
3Deiis 3uianmsntunft am 6luBufer
fiait.
.5ier 1T bas Sch: orsibia gfunO4,
ipraa Ct. ieiHsr @sf66rtin bic 5umme
eia1dnoigeno. Sd babe BAG arsu3
nift O~erlduft, ioRoern Is gum Qfanss
bauis se6raft; i'd Sahts, boz pdre
Semen lis5sr. pier 1T Der 59ein.s
.GeDiB 5spiB. oas ih mir lis5sr!l"
ref 5Eei.a erfregt. r9islsiht psroe
id ipdtgr in Der 9ale fem. ss pisoer
tnsul5Tsn. 6er3liteu DdRt. Mr.
grinDApi Sc mar FER, iebr frsunos
lit oon S6uen. fh iooisl Mabs gu gss
5sn.'
.0eHu i'd stpos fir Sic tue, 70
III BAG fir mid nismals cine Wi6e".
gas Orr. 9rinolsD 3uriid, ins:m er f5
10 nabs ~ ittHsr Gsia9rtiH tsrissEs
Der Sonntagsbote. (Milwaukee, Wis.) 1906-1912, 1907-03-10

Rem 6ampibtrs. 5R
@oncoro lit Elm proCeB sssen fSrau
Warp Batter @obB. Der @ranoerin ber
,,g6rtRiau Scienee@ 5ecis, an1siirengt
iDoroen. um Oieis unO lire 8atbseber
Az 3Dingen, eiHen 4aspeis iber bas
8eTmogsn Der jsbt 80 Sabre alien
3raa 80 9ebsu~ lie &idgeriH in oein
Iaae Ino @eorgt VI. Batter bon Ban
gor, Re., 5rou @6pD's gtsffe, @e0rge
0looer. i6r SObn, uub WarD Batter
@looer. i6re Gnislin. IS bsibt, oaB
bic 9ldasr nit oem 8eOdnien umge
Ben. bic 8srilase BON ben 5eiteR Sr
rendr3isn Des 9oubes auF ibrsn Sci
ites3utano bin pHteriuheR 81 Ioiien.
Rem 0orl. ~ Der leniationeae
uno IAmubise 1ban groceB in Rem
0orl, Der am Wontag bsreits in bic
z. Bofe einsstrsien lit, 3iebt fi6 ourb
o0s Qsr6or Ter Disqualification unz
gebibrli6 in bic qdn3s. UGbreno BITE
9ert6eioigung nod3umeiien Deriuht,
oaB 3G1n 3ur .2eii oer 5bof irrfunig
mar, iebt absr i'm oollen gsiib ieiner
@eiiestrdfie III. 1T tss gemaben Der
Qntlo5s oarouf ssrihtei, ben gepeis
81 lieiern. oaB. peru er pamals pobns
iinRi3 par. pas aud jeBt nod Der 5ou
lit. Neun bic @sffgporeReH ii6 bic
Ter Qnli6t oHiAIieBsn, bann mirD ber
4nsstla3ts elmer SrrsuaHitolt i6erpies
Zen psreen. ~ Der Qppel6of bat bic
alase ogasn Geo. u. 9ertins, Der ais
elmer oer geiier oer u. y. gife 5ni.
50. gsiotr eitier @eisaT9oit fix Den
repu5litoHii tsn 0ablislo3ug i'm Sab
rs 1904 h.rseat5m Bate, a~bgepieien,
ba esr Gsridtsbof Der Qnii6l mar,
oaB gertiHs 0ies gum gefteH Der Der
fderten tbot CD. ~ Rad mebrp0His
get antsriu6ung bat cine Goronsrss
iurp in Rem gorG obne perIonenz
namen al Rennen. 2 45ibeilunJsn ber
a.. D. Gentrals9abnssisnitaft ais
5etontpcrtli6 fit bic gatotrop5s com
16. 1e5. ertl0rt. bsi Hr % Wsni6sn
umtamgn DauH purben Der Brafs
cent uno Der aan3s 3irsctorsnrotb Der
ga6n .ncmiHsl" % uuter DAFT sss
ttli. ~ Ter Rem 9orts gbiea9o 9is
mite0 9oits Snuel5us Der u. y. GeHz
ralsgobu tntslsiits 3u Siooli uno
10 qsTionsn patssn mt9E cher psRi'
Der Sonntagsbote. (Milwaukee, Wis.) 1906-1912, 1907-03-10

6susts, ouB ieiu at9em i8re Daugs
6erubrte.
aSis ino iebr siitis fammslte
S6eiIa, 5uradpeidsub uno in 60hiter
9erle9enbeit.
nUarum polen Sic mi3 nitt pers
itehsn2" risf Mr. 9rino.tn. nNiTen
Sic niht. baB ih rur cen e.aen
0uni9 ouf green babe. S6usu oisueH.
Sbr piuiser SHaoe ieia gu ouyfsa2"
Bite. ipredsn Sic Md. in oieler
8siie; es 1T mir miaugeneam. 4oieu,
Wlr. grinOIsDl Sd NUT ss6en."
so mpuen sic mid iorti6idsn!"
ltieB oieier beruOr uno sy3riif S6eil0's
6ano. .Sa6en sic bsun iaiu 0sr3!
Seben Sic niht, bdB i'd buu5ere no9
einem giitisen Worte. mad
rSis Oergehen it6, glr. 9rtnbIeDl"
unterbra6 SbeiIa ibn itpl3. y2aFeu
Sit meme 6aEo lost"
Wr. 8rinoeb's Ginlsr idloTsn Td
nur nod letter I'M ibr 6~dno5eleRt,
sd liebe sic, i'd Iis5e Gis!" fliIterts
e beiier. SD lafe Gle niht. 0Gs
1T uns beioen Sell garep! @ir limb
fdr sinaROer 6stimmt. Sbeila, i'd
Iisbe Sie!"
nSie limb entpeoer 5~etrunfsn ocer
ipd6niinnig!" Shaila's Qnait bate
nun Der gmporung glab aemadi.
g2afsn Sir mid Ios, i'd bsfs9e Is
Jbnen!~
Wit sinsm 8nd bsFreite lie ibre
9ano aus nem @riffe ibrss @~efdbrten
uno itiirmte oapon, a~uOdnubonna gu.
Ulr. grinolep idien cine Seeanbe lang
i'm gesriff, ibr 81 ioIseu, oana Be-.
oddts er iih jeouh zines 8eisreu uno
idlug nit elmer semurmslten 8ers
punihung zen 6einpe9 Elm.
ySaqol" rief Som, als feline S6pes
fer otbemlos ms 6aus itiir3ie uHo
auf einen Stub in Der 9aIe nieoerz
Iant. n0as lit los? 0o parh Gu2"
ngrauben."
aDas peiB i'd; Id lab Did ia 4srs
einfommen."
I'D brinae Dir oas @elo, oreibis
9funo", fiel SbeiIa. UNI pettsre Sra
gen d63uI6nsioen. bahig Elm.
,@Ott Iei Eaut!" iubelte Som.
n56eila, III 5iIt Elm Gnsel. 81 psrs
Be 3ir ipGter aaes nit 3inieR uno
3tniss3iRien 3urid3ablsu. i'd se6e Dir
mein 6siligss GbrenpOrt oarauf. SEPT
lift mir oe6olfen. 5aaienb Dant, per-
3ensi6pehsrfenl Ias psrgsTs i'd Dir
ME, iOlause i'd Iebe!"
1sorfFebuna foToil
Der Sonntagsbote. (Milwaukee, Wis.) 1906-1912, 1907-03-10

ger fdNper berlebt. 9ur oem I'm
itanb. boB Der 8u9 in cine RtiR
6rahtpa5gots bi%neinronHie, lit Is 81
6anisu, bab Ct ni6t in ZEN 5HoIOt
itiir3ts uuo cine 9rauenbafte Gosa
Iircpbe psr6itet nuroe.
Der Sonntagsbote. (Milwaukee, Wis.) 1906-1912, 1907-03-10

augsenommeR gsssn gera6lclsuns eis
mes dr5tlihsn Rscspies, BEN 9ertaHi
DON @igarren. ausidnoiiten 3eitanF
gen CHER irssuo mel6er Waaren. ben
8strieb irseHo pafsn Geifdftts. Ioa
pie bic QRiisaun9 BON PerIonen
5fpeds gsrrt6tung Don Qr5eit.
Der Sonntagsbote. (Milwaukee, Wis.) 1906-1912, 1907-03-10

SIR 4afloiaug Der o6issn Rat5Isl 1t
iolgsnoer Brsis aasseieBt:
Gin Columbia RaIeubsr.
Bel baau5Iooians oes 9rsiies fomner
nur iolds BeDerber, bic ale brsi Jtiibisl
ribtig gslolt aHo bic Auil5iunsst bis gum
IL. WldrB 1907. Gnse9idt 9absr, IN
bstraht.
auEOlung osr giiilItI III 3s. Z.
/.
5rsiiaaB.
..
GiBblumsn.
3.
6risbrid, eeios, Mtey. 9a5srir, 9rss
6unte, 6ries, 4oer. 8tgitdno 3tbsH,
Setter.
Grtsbe erud6rtt ~unfrteoe Derf
Bebret
2 ss6h BON 9o9n aIsir, anb Geo aFoa
GET.
Rein gr,ts.
Der Sonntagsbote. (Milwaukee, Wis.) 1906-1912, 1907-03-10

Dor Ginger 3eit i6on pnroe oer
0effsntIi6tsit bic frobe aunoe, oaB
uncie Sam fir ieiue lis6en 9sFfeH
i'm @oRsreB cine Spristoar i'm sroBsr
Stbl in Qetto haze. uno 3par ioli
bic Reiie nab Banana 9sben, NO bic
Ser. Stadten ben Don oen 6ron3oien
70 ihnooe i'm Std seinTenen gros
Ben 8erbinounes9ra6en 5peier Welts
nieere gu pollsnbeR a~eosnisn. GFfeubdr
lou Zen @ongreBmitglisosrn 5e3eigt
per1er, baB oieies llu%ternebmsn niht
70 einfab 1T, ME id Der BepDbulide
SpieB5iirger binier'm narmen Diem
trdumen ldBt. 9ieasidt ioQ aud Der
@ongreB ourh bieien QnihauuH5suns
terrift auf etpoiae Mediterranean
fiji bic 5srtigiteauns oes groisttss
borbersitst uHb fir oieislben gduitig
geitimmt psroeu. Die aus etra 50
@ongrsBlsuien befte9enre ReifeasIeas
i6oft 1T an 6. Wtdr3 pom Wo1bington
obgereiit unb pir0 am II. Wdr3 in
Colon eintreFisn. 5iinf 5age niro
Der aufentbalt auf ZEN Sitbmus baas
ern, uno am %. Nldr3 piro bic 8eiis
IN Qep Dort ibr GnOe erreiden. Die
soften, nit 4usnobme Der 5otelred
RunB in Banana, piro ielbit0ers
ltdnolid bic RsSierun9 tragsn.
= us Der SO. gongrsB T6 am I.
0loRtos Wittag gu Isinsn 9orsdHgsrn
oerlammslte, oa nabm er aud Zen
otesmalisen Qnihug ~uuierer Gfiffss
iu6ioien@ Steif6etiltr NIT ms 8ra6.
Die DsmOtraten i'm Ssnat 6aiten i5n
nab %5erubmten MuItern gu tooe
g%ereeet. 1as americaniids 9olt bat
llriahe, ibnen Liant oaiir 81 niiea.
Tenn nint Hur par bic oiesmoIise
Subiioieu 8orl1ge Dis ibrs gors
gdngeriusn Elm gang aepobr!i4er
.proiectionifiiner@ R1ub AHidlag
oaf Uncle Cams, begin. bss amsris
caHii6en 9oltss Inide; tie mar
and. s5enio Die bic Doron9egoH8enen,
iein Witiei. uuisrs felt 5o6r3sbrtsn
otn are5s1ang 9ebenoe S3ififobri
lDIrili6 gu bsben. I'm zen angebliz
fen 3ped bsr 8orldQe, Die 6e6ung
uuIerer Shifffabrt. pirtli6 8u err
rsidtn. oo3u HnD gang anoers D9itttl
not6i8, ais u~nisrsn Sdiifs5ausrp uno
S6iffsrbeosrn Su6ii0ien 3a 9lsu.
lin oieien 3ned 81 erreifeu, oa3u lit,
ME loon felt 5a5rsn er'iart. nos
t6ig. oaB uniere, duf rem 9rptecs
tionsIbitem beruRnoe 9runousrie5rts
OBSERVATION-DISCLOSURES foam 1eiais
fen uao Sfiffs6au uno SdfffabEi
auf ben gooen Der anbsrH iesse5ieisns
ben 6nnDelsmddte, ZEN ber freieE
@onturrsn3, ssiteat nstotu.
5n GAM Canada, nit Qusndbs
me cer grooin3 9getec trai an t..
5onusag bic log n9or6s Dan Qct"
in aFaft. 9isieg GsisB per5ietst an
Sonntog bic 456a.tung is9lifsr Of
{ iertli6er u~nttrbcltuns4n. Do6ei Sins
.riiissGlb asforoert piro, Ionis oas
4n3tigsn iolfer 9sranhaltun9en. Fers
nsr gaie5an, 5aB5aa, 6a3aroipisle,
WtsirsnneH, Sa3en. ShiebsH. 5if6eH.
l ssr mevf1tr ks~4. fLsrher MsfrHvAe
Der Sonntagsbote. (Milwaukee, Wis.) 1906-1912, 1907-03-10

Der gices 9rGFoent oer Rem
port Qifs" gerftsrunssesisaihoft
her AT 3pei Sa6ren 3udtbaus oerurs
tbeilt poroen mar. neil er @eIbsr Der
Gompa9nie 3u Gampagne5medeu 5eis
i@teusrtt. 1T NIT benz Shrsden oaoons
getommeu. od bic obere Suitan3 oOs
lIrthsil um9efoben uno feline 6anos
lung uiht ais per6reheriI6 6eseihnet
lat. ST lit ober seraOe nod nit benz
Nermel am 3uftbaus porbei1enrsift,
oa bret aus Iie5en Ri6tsrn oes 0bers
aeri6ts fir bic 9eit1tieung oes urs
t6etls Itimmien. Die aus pier Rid
tern btItsbenoe WoioritGt mar ber Qns
iiti. baB er feline uerbrshsriIte Ms
itft bate, neil er Oas geIo nidt fir
isinen eisnsn 9ubsn perpanote. Ions
bern nm bic sSntersftn Der gompdas
ME, osrsn 9icsprGFOsnt er mar, gu
F6roern. 7ie MinoritGt bss @erihtss
bcfes pertrat ieoo6 bic Mniiht. bah
@slo, oos Qnbsren ssbSrt, aud nidt
gu eiHem rguien 3ped" miBosrneH6et
fperoen oirfe.
Der Sonntagsbote. (Milwaukee, Wis.) 1906-1912, 1907-03-10
Rnagrantm

Grid - 9iaesl - Wlaoe - 6srien- Gil
{ - @nteL- Amen - Qiien - Opea-
8orne ~ Otter ~ Dilrat.
Bon ie6sm Hort Tt ourh umfieaanf
Der Ba6iiabsn Elm aAoere5 6auptUort az
biloen nno siDaT oerari. baB bic QuiaHgss
bnditaben oct Heuen M0yter I'M 3uiams
menbang sslsen, slHen mooeyntn Sporl
bs5ei6Hen.
Der Sonntagsbote. (Milwaukee, Wis.) 1906-1912, 1907-03-10
WortitBung fOIai.)
AHerlet POM Gupe.

sSm llnter6auIe 0es britilten par
laments puroe nit 1913 gegsn 90
Stimmen Elm gei8luB anssnommen,
bar bic a~naliconiihe Staatstirts To-
tpo6l in gnglon0 pis Nalss enttaat-
liht psroen m0dts. 1ieier gei6iuB
nerpflittet bic u aieran5 3par nihi.
dber bic eini6ldgiae Tsbatts mar inte=
reliant. bauptiadl4 pssen osr ertide
runa, nelte Der GbeFietretdr 9irrea
DON Srlanb ma6is. Gr nerm65s Hift
sinsuieben, ioote Il, ME bic 5ortoauer
Der Gtaatstirde 1srs6tfertigt peroen
t5nne. Die airte base BEN Staate
ni6t aenibt UNI ser Staat ba5e Der
airfe nur aeitoast t. 81 ptri0nIih,
iaqts girred, 9Iaa3e, baB 4oissssta6s
Gibment" peit iii srnt. Der Stride as
einet aeiIti5en g ETi1cFt 81 ida
BEN. lie 3ur Citing seiitigel Qatos
ritdt i'm aoH3sn 1aaOe 5urid5riHse.
Die Rtaitrunq ae aber lire 6dnoe
5ereits 10 rod. 9aB lie tsine 9srants
nortlihfeit in btt 4n9sle5snbeit i6sTs
ne6men lonus.
Sin Gntl5urF. aer zen totalsu Sduls
5e60r0sn bic aoisu beg RslisioHsuns
tsrrifis III 1rt hulen srhs5lid srs
Ieihtern MID, raroe i'm un~ierA0uie
in erfter Qdur. nit 264 se5sn 100
Stimmen dHge1ommeR.
Der Sonntagsbote. (Milwaukee, Wis.) 1906-1912, 1907-03-10

$4,000 900 ODER i'm @an5eR 1866,
100000, alp mebr ais Elm Erittel oer
@elammtperpiliguHgeR fir ben Bun
oesstat ssuehmist. auBerosm purOen
nod mebrere aHoere 8orlaleu angea
Hommen. Bon elmer gsb0rigen
Durdberot6una Der Bills tam oa tsiz
ne ReOe sepeien ietn.
Der Sonntagsbote. (Milwaukee, Wis.) 1906-1912, 1907-03-10
9pranti0e.

i. Goniouant, 2. WiaB, 8. Erintraam,
4. Bogel, 8. 8reube bes gaHomanns, s.
Sia6t IN 9apsru, z. 5taIisHii4s groptss
baaptltaot.
Der Sonntagsbote. (Milwaukee, Wis.) 1906-1912, 1907-03-10
&atbiet. Gde.
gge4rerrdi6Cer.

Wti! e. ee60r tb maudsm S6ife an,
wlit vis' mia isOsr 9riei biz ssissn tam.
Der Sonntagsbote. (Milwaukee, Wis.) 1906-1912, 1907-03-10

IN sinem sin3igsn Sags tat Der
guRoesIsndt fir 6ds qoHamt S2l0,s
oO0,O0O, fit geaFoHen S145 100000
ans far eas 4asr5aa : GspaEssmsHt
Der Sonntagsbote. (Milwaukee, Wis.) 1906-1912, 1907-03-10

Der garanusgano! oosr oieIs
mehr bic 6is itst an osmiel5en usre
rib.s.er Qr5si;su babsH einitlisblih
Der SUMMIT. me.hs rer frnnsoHi6eR
gsisnIhaft 5e3aalt Duroe, bic 8sI.
gtoatsn ungefaaJ bunbert une 7pan=
ala W1iaipren Ioaars g~stoist NenH
oas 70 fortas6i piro siHe Wiliat5s
Big 3ur 6srti5fsaaHs Hidt rei6.n.
Arizona republican., 1907-10-30
CIRCULAR LETTER
 10 POSTMASTtRS
J. H. McClintock Takes The Initiative In the Organization of Territorial Postmasters' Association.

It is altogether likely that along with all the other functions of fair week there will also be convention of Arizona postmasters. The authority for such a belief is in the following circular letter which was mailed yes- terday by Postmaster J. H. McClin- tock of this city. to all Arizona post masters and which is self explanatory:
 To the Postmasters of Arizona: Practically every state and territory in the union now has its association of postmasters, who annually meet to discuss matters bearing upon pos sible betterment of the postal service and to become better acquainted with their associates in the work. There can be no doubt of the high value of such meetings, good proceeding out of the better fellowship developed, the ideas expressed and the knowledge se- cured through association with others who are meeting and surmounting the same difficulties that daily present themselves to every one who handles the United States mail
 The postoffice department warmly favors the organization of such asso- citations. and it is promised that, fol- lowing the establishment of one in
Arizona republican., 1907-10-30

Arizona, representatives of the de- meetings, to address the membership and to assist in the solution of any postal problems presented for discus sion.
 Following out these ideas, and at the request of others interested, I would advise that the postmasters of Arizona meet in Phoenix at 10 a. m
 Rrsday November If, 1907, to form prritorial league of postmasters, and would suggest that all classes of of fees within the territory be admitted upon an equal footing. It is under stood that assistant postmasters usu- ally are admitted to membership, and that the participation of all postal en- plOyes is welcomed.
 1 have this day written the first as sistant postmaster general (division of appOintments.) asking that five days leave of absence be granted all AriZo- ma pOstmasters participating, and am rOunced in general orders, thus avoid ing necessity for specific application and allowance.
 The date noted has been chosen be- cause of the fact that a considerable part of AriZona's population will be here at the time, in attendance upon the third territorial fair and that all who come will be favored by excep- tionally low railroad rates. On re-
Arizona republican., 1907-10-30

Doble's string. says Mir. Doble has been detained for a few days, but he will be here before the fair opens and do his own driving. Speaking of the track, MT. Crepin says it is as igood a one as he ever travelled on. Both Mir. Crepin and NIT. Spicer say the track is as good as the Memphis track, which is fine compliment, for the Mem phis track is world renowned. And the Phoenix track is not yet in quite as good shape as the management hopes to have it, for everything possible will be done to make it perfect race track by fair time.
Arizona republican., 1907-10-30
MORE HARNESS STARS
 WILL ARRIVE ,T0DAY
Fast Travelling at The Workouts, and Fine Compliments for the Phoenix Race Track.

Delegates to the big national con- vention of fast horses that will be in session here during fair week, are now coming in very fast. As mentioned elsewhere. Dan Patch is en route and this morning fifteen more fast travel CTS will arrive from Ash Fork in a special express car. being the Adams, De Ryder and Hayes strings.
 This travelling party is composed of Bystander, Custer, J. J. M. Jr, belong ing to J. C. Adams, and the Futurity colt Justo, the property of Mrs. Ad- ans; Atherton, 2:09 14 and Wild Bell 2:0S 1-4, both trotters. Argot Boy. 2:03 1-4 pacer. and four others belong ing to the DeRyder string; Moy 2:O7 1-4 pacer. Modicum 2:13 IA and Ritchie Baron 2:10 1-4, both trotters, and one other, belonging to Ted Hayes string. These, with the forty good horses now working out on the track, will make a nice aggregation of harness horses for those to see who care to go out to the track or spend an hour watching the workouts.
 In yesterdays workout. Odmark trotted a mile in 2:19, the fastest mile ever>made by a valley bred three year old. Oldmark is owned by c. C. Hut crimson of Williams. and driven by Mickens. The jack rabbit that Mick ems uses for a pacer was not out yes terday. or Odmark would have made it easily in 2:10.
 Another fast mile was pulled off yes terday by Ginger 2:11 1-2. Ginger is owned by c. F. Luce and driven by Spicer. There was no effort to gear him up to his real speed and he was supposed to be only jogging, but the track was so inviting he could not help reaching out and made his mile so easily he seemed to be unconscious of the speed he was making.
 c. c. Crepin who is here with Bud
Arizona republican., 1907-10-30
85% in Newspapers, lO% in Billboards,
 5% in Magazines.
This Is the Way Cooks Flaked Rice App portion Their Advertising Appropria
 tion and Make Their Great Success
Newspaper Advertising Declared to Be But Longer
 Name For Success.

zine ~" article we were offering for sale was l.J longer seasonable.
 Tn consequence we received from our $i00 magazine advertisement a net total of less than $500. and this. mind you, over space of fully three months. The dol lars. few as theS were. kept coming into US day by day in driblets.
 ''I doubt If any man who sells his prod uct exclusively th. .ough the retail grocer ever made any money by the force of ad- vertising alone without any 'follow-up' work. And I have explained to you how impossible this following up is except through local newspapers. It is the sup plying of the demand after you have created that demand which makes adver- Using profitable. We've certainly found this the case in our own business, and it is doubly so in many others. Of course. We hope for a time when our goods will be on sale in every country store and hamlet and city or earth. When that day comes we will need less .follow-up' work. and 1t will be time thea to talk about advertising more heavily in magazines. but until that golden period we stick mainly to newspapers.
 "Just now we spend fully g. per cent of our big advertising appropriation n daily newspapers. 10 per cent in biII- boards. and the per cent. that Is left over in magazines.
 "our chief territory is New England and the Middle Atlantic States, though. of course, our goods are on sale in count less other places, too.
 "MaltoA Rice is my own invention. or. rather, my own improvement on Flaked Rice. After various tests treated Flaked
Arizona republican., 1907-10-30

So thought Cook. Moreover, as 1t was all he had to eat he concentrated on It all his faculties of epIcurean criticism. with the result that he decided he did not like the way 1t was prepared. His serv- ants could not cook it to his taste, neith- CT could members of his family.
 He decided to go into the kitchen and experiment with it himself When a man has but one article of diet and Is. besides. an invalid. he wastes much time on that particular food. In the present case. as 1t turned out, the time was anything but wasted.
 While he was experimenting he noticed what seemed to him a queer bit of incon- cistency on the part of his chef. He not ed that when soup was made the meat, bones. etc. forming the 'stock" were thrown away and the liquid in which they had been cooked was served at dinner. On the other hand. when rice was boiled the liquid wherein 1t was cooked was thrown away and the rice eaten. This did not seem logical.
 If the liquid of soup stock was good. why not that of lice? In other words. was not the most nutritive part of the rice thrown
  how many of them gave notice as result of their employers taking up so much time at the range has not come down to history. NIT. Cooks own conclusions have
 He resolved to hit on way of cooking rice so as to preserve all the strength and nourishment hitherto boiled away. Ihis is how he did it.
 He poured only enough water on the rice to moisten and soften it Not enough 10 require draining. To his surprise ne found he at last had the ideal rice prepaf- alton. Then he went q step further. by more experiments he foufd steam to be hotter and less wasteful than mere water for softening the grains. The lame oi his discovery spread, and, constantly max ing practical additions to 1t he al lehe'h evolved what is now known as fisAe1 Rice. A process for making IL was per fected and it was put on the marke'.
 The rice was treated with '1lve steam until softened. Then 1t was passeo thronph cold steel rollers in a machihe that looked for all the world ike a si pantic clothes wringer. ms Pfessu'S turned the kernels into pure white hakes' Tho flakes were afterward baked, eracA- er-fashion, for two hours, and were iiHee ready for sale. All the nutrimen' WAS preserved. o.,o.,,v
 "Rcady-toEat" cereals were practicaiiy unknovn in those days, and the nrsl VI inc endless list of breakfast foods soiu everywhere. Newspaper advertisements ouickly made it known to the whole woriu' and through the columns of the local Jour nals .Flaked Rice became a housenoiu name.
 Now came into its history The other Man otherwise F. S. Clark. The part he was to play in the story was' perh:lPS' uu. , to what is slangily known as huhch' He was at that time working at si'o week in another business lie heard oi Flaked Rice and, idly at first, investigated 1t. finding 1t was good
Arizona republican., 1907-10-30
BY ALBERT PAYsoN TERHUNE.

Then he went to the proprietor's little factory at Matawan and asked for job. He got one-at s25 a week, just one-sixth of what he had been making before. But he saw a future for the young industry and thought he could help that future, and perhaps himself along.
 How wisely he had chosen Is proved by the fact that after the first week his sal ary was doubled. A few months later it was doubled again. He rose through the various grades of the business to his pres ent position as partner, and through him the business itself grew to mighty propor- tions. The secret of this success is very largely due to brilliant campaign of ad- vertising which he planned out and execut- ed. Mir. Clark has ideas of his own-de- cidedly forceful. common-sense ideas-on the subject of advertising. ESPECIALLY ON HIS REASONS FOR SPENDING NEARLY NINE-TENTHS OF HIS AD- yERTISEMENT APPROPRIATION IN NEWSPAPERS.
 Isn't that q rather large proportion to place in one fieldy' he was asked. Why do you spend so much money in the news papers alone?'
 Partly because we believe our profit from advertising consists in what Is known as follow-up' work"
 But why not 'follow-up' elsewhere? In the magazines. for instanceT'
 ''I don't think We could 'follow-up' from magazines. For example. suppose we want to introduce our Flaked Rice or Malto-Rice in Buffalo. We would put our ads. in the local papers the very day our sales man was to arrive in town. He could carry this ad. in his pocket and we could