The Marion daily mirror. (Marion, Ohio) 1892-1912, 1907-04-24
IT PAYS TO ADVERTISE
Results 81 an early Spring Cam.
palun IN Local Paper.
Nh. Jsnss Shows That ttls House ~
: DArssIns, and the cnasomsrs Learn
Scratching 70 Their Advans4S Ss--ins
eldsntalIy . Doctors Bill 10 Paid. ~

"Rnther chilly for spring" observed
the hotel clerk, poEing u long stick Of
wood into the office stove Of the Grand
Central. "This sort O. weather along
the 1st Of April gives me the jImJanis.'
'Cheer up. my boy said the selliot
member OF Jones & Thompson, general
merchants. why, don't mind this
| sort q weather as long as I see the
county people coming into town in a
drove and hitching their horses right
mp In front Of Our store. Trades picks
ed up remarkably these last two weeks.
don't even think that fine spring
day would make it brlsker."
+, why" remarked the doctor, who
had just stepped in for his evening
chat. II thought you were feeling blue
as dimes worth Of indigo the last
time we happened to meet in here You
said trade was no good--the mail order
fellows were getting most Of 1t. Re
member. don't you;''
That's just what sald.' replied Mr.
Jones, ''and I also said, as you'li,recall
that was going to 60 after these mail
order fellows with their own kind OF
ammunition; was going to advertise
In Tom Clark's paper-print my prices
right there before the eyes Of the peo
pie and let them compare with the
prices In the mail order sheets"
Yes, and notice you've been
whooping 'er up IN the paper too. Is
that what freshened up your trades?
Well" said the merchant, Il don't
know what else hhs done IT, !, The fact
Is most OF the customers who have
come into the store for the past week
or so have carried copies of the paper
and referred to Jones 4 Thompson's
ads. when asking to look at goods.
You know, we advertised list Of our
specialties. with prices, and TINT caught
their eyes, Several of the farmers
wives and daughters remarked that
they were surprised to find we had bar.
gains just as good as they could get
by sending to Chicago. They were
also surprised to learn that we keep
certain articles at all; never happened
to come In and inquire about them, so
they didn't find 1t out till we adver-
tised just those articles. Next month
we're going after them hot and heavy
with some more Of our bargains"
''Do you find II hard to compete with
the mail order hOuses as to prices:" In
qulrcd the doctor.
ION some things, yes;, on many
things. not at oil. But we can even
np things all around II the people will
Just give us fair trial. The chief
advantage In buying from q home
store is In being able to see and In
spect the goods before accepting them.
When you order by mail. you never
know what yeu are going to get.
Things have a habit of looking mighty
fine on paper, and lots OF these big
houses print tasty cuts showing of
their furniture, vehicles. clothing and
the like, but when you come TO see the
thing itself It has lost much of Its good
looks In many instances. You've sent
your money ana paid for 1t. though. so
there you are; no use crying over split
milk"
"Spilt milk gathers no cream" oh.
served the doctor.
mo, but It gets sour, though" said
Mr.. Jones. For instance certain
farmers wife whom you know came
into the store the other day to buy
something she had seen In our adver.
tlsement Her eye alighted OH rock.
Ing chair In our furniture section, and
she inquired the price. 1t was wick
er rocker. When told her the price
was $2.T5. l. thought she would faint
She turned to her daughter, who also
looked fainty. Sarah she sald, now
what do you think OF that? It's the
same Identical rocker that we bought
two weeks ago out o. that old cata.
logue for $3.50 So that's the way 1t !
goes"
"Well. I'm glad you're doing some
thing to keep the money In circulation !
around home," the doctor said .The
more the merfier. and that applies to
money as to other things"
(which reminds me-" the merchant |
remarked, !"that my family Doctors
bill for last year is due and unpaid. |
Just figure UP what owe you. doc
and I'll pay you right ont of the box.
I've got the cash on hand, and reckon
I'd better put some OF 1t Into circula.
tIon again. Eh?"
"NO objection" said the doctor. -"but |
the trouble Is that my wife will want |
to go down to your store tomorrow ana
buy one Of those new spring bonnets
you've got advertised, so you'll get part
OF the money back again That's tho |
way 1t goes" BURR JOYCE.