Los Angeles herald., 1907-10-06
TOURIST IS CHARMED
WITH CITY OF ANGELS
Tells Development Society Man Of
Great Good Done by Publicity.
Advertising Has Done Much
for California

LOS ANGELES, Oct. 5.-[Editor Herald;
There are few of us so strongminded as
not now and then to enjoy having a
bouquet thrown at us. Because of an
armful of nosegays tossed at Los Angeles
one day this week by carload. of Chi
cago tourists 1 offer this communication
to The Herald.
These tourists were for the most part
Chicago professional men and all were
accompanied by their wives. They left
Chicago several weeks ago, made their
first stop at Vancouver and have been
doing all the towns clear down to San
Diego, reserving Los Angeles for their
last stop before starting homeward via
the Grand canyon of Arizona.
The gentleman with whom l mad the
most of my conversation is Chicago
banker, and what he had to say was IN
the presence of several other members of
his company, and what he said they all
enthusiastically approved, several adding
parenthetical clauses to their that's so,
as If to strengthen the compliments that
were being paid, or to carry out the
metaphor adopted at the beginning oil
this communication, as If to give more
color and more delicious perfume to the
welcome bouquets.
Because he had several severe structures
to hand out to the people along the north
ern coast the gentleman who did most OF
the talking declined to let me use his
name much as l urged him to allow me
to do so. These structures were because
of the manner in which our northern
neighbcrs treated their Chicago guests in
striking contrast with the treatment they
had received while here in Los Angeles.
He said:
"They started in to do us in Vancouver
nd of n
bills in several instances were multi
piled by two. They did us worse in
Tacoma, treating us as If they never eX-
pected to get whack at another tourist.
In San Francisco, on account of the pc
culiar conditions that obtain there, we
didn't look for anything but an effort to
make us pay, and then some more. But 1t
was like that all along the coast until we
struck Los Angeles, and here the spirit
from the start has been metropolitan.
There isn't member of our party who
has the first criticism to offer concerning
our reception here. Not bill has been
presented that was not fair and reason
able. We were captured by the sight of
your glorious town as soon as we set foot
in It, and we find her people no less in
viting than her glorious climate"
rs this your first visit to the coast?"
/ inquired.
party, but we knew a great deal about
Southern California before we left Chi
cago. We could talk about Chester place
and your magnificent Eastlake and West
lake parks. not forgetting Elysian; about
your Broadway and Spring street, with
their unexampled evening illuminations;
about your great Owens river enterprise;
about the magnificent opportunities for
business, present and future, even before
traly in fta 10 lrr1nN s.t
about Pasadena and Long Beach. about
Riverside and Redlands. about Redondo
and Ocean Park and about Venice and
Naples long before we had caught a
glimpse of them"
How?' do you ask. BY the magnifi-
cent, not to, say unique system, of adver-
tising that you have adopted believe
you call the organization that has been
letting your light shine The Development
Society of California We thought we
knew something of how to let the world
know of our advantages in Chicago, bur
we find that your development society
can give us cards and spades and then
beat us. Why, you can scarcely find an
elevation anywhere in the Mississippi or
Ohio valleys, in New England or any,
where along the entire Atlantic coast on
which you will not find. metaphorically
speaking, an illuminated hand pointing
Southern California. And then these
pointers are supplemented with a wealth
of highly interesting literature, setting
forth in vivid words, words almost as
bright as your sunshine, the multitude OF
your attractions. l don't believe there
ever was a country so thoroughly and at
the same time artistically advertised as
is this Southern California. And the re-
suit is that you can't find hamlet, to
say nothing of large owns and cities.
anywhere in the east in which you will
not find from one to a hundred people
who are looking forward to the time
when they can come to this land of sun
shine and make it what 1t really is. the
vestibule to that other land in which, II
truly orthodox, they expect to spend an
eternity.
"And what will be of more interest thar
all else to you we don't think your eX-
plotting society has overdrawn the situa
ton a particle. We find that it has not
told all the story. We find the country
even more delightful than we had pic
tured in our minds. We are infatuated
and many of us are going back only t.
settle up our affairs preparatory to com
ing back to stay. My wife says that's
what we have got to do, and she is the
captain of our household.
Zone thing more. In going back t.
| talk about your many glories here don
think there is member of our part,
who will be able to describe it at an,
time in the future and ever employ an,
adjectives but those in the superlativ
degree You can just elect our entir'
carful as members of your development
society, for we are boosters of your game
and what is more we are sincere abon
it. too"
GEORGE MORTIMER ROE.