The sun. [volume] (New York [N.Y.]) 1833-1916, 1907-07-18
A hair RAISING MAGAZINE
CHtNCE FOR AN EDITOR WITH
SUTHERLAND WHISPERS.
ALSO n thancc to buy stock I'm the Literary
work That Is to Sell the Hair Tonic
while the Hair o Sells the Ltera-
r e-Friars Get at Their Typewriters.

literature hair tonic merger. Tn "Madi-
son square Publishing Company" which
has 4 rolltop desk and a typewriter inroom
Arv hundred and something at 1 Madison
lvenl-. has IL practically all framed up
nov =, fash a new magazine with about n
million Subscribers. Also IL is ready TO get
ou, its hair tonic. The hair tonic Is going 10
cell the magazine. The magazine is going
70 seIl he hair tonic. And there you are.
There's millions in II. Listen to the inventor
Of fhe pale-Clark Company:
'Original ideas. methods and lines Of
action. when coupled with honest business
methods. are what win. How frequently
We hear Of some one working out an entirely
rew idea and combination in business and
making q great fortune. The ordinary
remark in such cases is: How strange that
no one ever thought Of that before" The
~rirrular then tells all about the M gazine
and the hair tonic and remarks in between.
Nerve and initiative win the big prizes
Almost all the ma azine stan. according
70 General Manager Board. has been picked,
bur the company hasn't given much thought
10 hiring a good reliable editor yet. Unless
Prospective buyers of stock get crushed to
death in the mad scramble to get on the
band wagon things should be booming by
Septemberi You can keep investors from
showing rudely when they read these figures:
Results which should be easily realized the FIRST
,cr srcr publication OF the nrt number Of the
rAraylnc:
An average Of 5000 subscribers each month
49, carn for twelve months. ......... $4,000
An average OF sli 900 a month for adver-
using space sold. for twelve months. .... iS2y 600
A. least 10000 bottles of hair tonic 80 cents
bottle pronO. ......... 2SOooo
-
goA ............ $4,000
Total expenses for year.
ror publishing and circulating the maya
rines monthly average si2 500 twelve
"A other expenses. less than " 900 a month. 2AOoO
,os ........... N7i.ooo
~. wing 4 profit Of ssss 90 on a total Invested
p, m, one tenth Of this amount IL would stu be
,yrcsn' 20 pay nearly 100 per cent. dividends on
81. Outstanding stock.
The circulars that tell how the ma gaz zine
IL certain 10 sell the hair tonic and the tonic
ust az sure TO sell the ma gazine had been
going around quietly enough and every
hing wac serene until yesterday afternoon.
when some one brought word into the
Friars clubrooms in the Knickerbocker
Theatre building hat the new magazine
IS pining for copy. The Friars are all
theatrical press agents. Most OF them
have on their cards: Fast man with the
typewriter-nuff sed."
If all the magazine articles that were
turned out last night by the Friars are
brought around to General Manager Board
of the hair tonic literature merger to-day
he rolltop desk will AVE TO be moved out
" the little Office to make room for the
scripts, and when the company gets up to
linking about engs ging an editor the
hcky editor will find that he will not have
10 buy o for three or four years.
Bay Ridge As a Summer Resort. or a
Show Girl In the Tall Timber by Lillian
flare Ross. a new writer. came on the reel
1000 words strong before 8 o'clock last
evening. Miss Ross says that she doesn't
care whether she Ia paid for the story or
not. as she writes merely because she loves
her art. Her private press agent. Frar
Lip Keene, backed this statement up and he
aso said that II Miss Ross we're approached
IN the right way undoubtedly ehe could
be induced to part with her photograph
70 90 on the magazine cover.
Frank Miller Of the Casino said that all
The finished literature he could get together
from the Fascinating Flora" girls was a
'esrimonial for the hair oil from little Miss
Alice Halfportion Clifford. The girls said
il was TOO hot to 20 in for any swell literary
wheezes last night. Miss clifford wrote
in part:
GExrs: write this testimonial for your
ronderfui hair tonic all the more gladly be-
csus. IL has not been solicited. Last Satur-
day oight I was influenced by a certain party
10 purchase a ain gle bottle OF the tonic. and
before had carried IL a. far as Forty-second
street ! felt a fuzzy feeling on my brow. ]
hurried straight home. as per usual. and fancy
my delight when I looked In my mirror acct
dentaly and found my brow covered with
rev spit curls twtrling around and around
Ike the signature OF John T. Brush. Yours.
CLIFPY.
sBut there are some tremendously in
t~eresting stories Icing around loose" said
Friar Miller in the Casino lobby last night.
that so far I've been unable to GET pub
that 40 far never have been published
and Billy Semple of The Orchid" admitted
t WHAT tn would sad1 be .n q Better besdliner for
this hsiroil magazine. for instance Fr1ar
Miller continued Of his own accord, than
a good snappy writeup Of how Edith Ger
van almost broke her leg the other night
when the property subway car In the Sub
way Express' number almost threw the
ninety girls in the company down the stairs
back q the wings as it was backed Oh
'or say a good human interest story
Petite Adelaide takes her life in her hands
every night when she Ia lowered from the
files in the big property orchid TO do her
dance. Say, IL that wire ever breaks some
hing will happen to that little party.
Every night I lave TO walk out Of the thea
tre and stand on the street biting my fingers
until I'm sure she's down safely. II she
fel she'd land. too. on Eddie Foy. Maude
Fulton, Billy Rock, Trixie Friganx-"
'Oh, don't hog the thing and try to get
EN- all in Frank Miller said with some
show Of irritation. And he crossed Broad
way and got an ice cream sandwich from a
plshcart. And then along came Johnny
Pollock with a group picture Of Willie
Hammers','n. Sober Sue, Oscar Hammer
stein ami ~rufy Davis. taken at Coney
Island Ari rhe hest Charley Cook could
20 wa o. hurry along with a picture OF
payid Fassco. And so the Frtars stood
On Pa Iaay in front OF a chop house until
a Ia'" .'ur arranging the plans for the
rag "a for the coming year: They say
-. - % ng Town to 1 Madison avenue
iay dad offer their stories, pictures and
~r'eIGcJs to the Dale-Clark Company abb
'ttt.!y free.
Alfred Dale is the president Of the com:
sny,' General Manager Board explained
Sesterday. He doesn't work. you know.
mes out ~automobiling now. WHARF did
ne make his pile? Why he was connected
WIN 4 hunk or something, but | don't
know which one. We've been organizing
here Tor three months now. We're going
m LEl. 49, AA. AAlOA |"