The Birmingham age-herald., 1907-09-26
Loveman, Joseph & Loeb.

Quite the largest and most brilliant dis play in the history of the firm is shown at the autumn opening of Messrs. Love man. Joseph & Loeb. The magnificent stores on Nineteenth street are in the same class of the famous shops along Twenty-third street in New York or those on lower Broadway The window decora- tions eclipsed anything that has been seen in Birmingham in years and the interior of the store presented an elabor- ate picture. Palms placed advantageously gave q festive look to the opening and the hundreds of visitors made the oeca- sion socially brilliant.
 To attempt to describe in detail the display which has required months of preparations and the skill of the designer and the manufacturer, the taste of the famed coutourieres of the fashion centers, the work of the foreign and American artist, the knowledge of the furrier, the wisdom of the oriental, would be like trying to "do" Europe in few weeks
 The millinery department alone would require days to properly inspect the col lection, for it is a collection just as much as an art connoissieur collects pictures The French houses are represented by magnificent and costly hats. Mmme Tore sends the best from her famous shop. Carlier Virot Mmme. Charlotte, like the well established artists that they are, are still more original, more daring, more sure of themselves. Striking, allnr- ing enticing. chic, raVishinS-are there any more adiectives in womans Voeabu- lary-that could be applied to the French hats in this wonderful collection. Sixty dollars or even one hundred, is no longer considered d great price for q correct hat that bears the hall mark of the French houses To look surprised at the cost of a hat these days is to be absolutely provincial.
 The correct ideas introduced in the millinery department show that the plumes for the season are larger, fiulfier than ever before. Hats are heavy with plumes--like the heroines in books wear and they are big and droopy and poetical looking
 The style-creator of this country ana Europe have produced a maddeninS lovely season. Such styles of the French court. such dear little tufted rosetts, such chic little mushroom farng looking things such materials, from uncut velvet 10 softly corded silk in raVishins shades' It is claimed that a greater variety or trim ming materials is shown this season than ever before. The eXoucs from rare conser- yatories have been the inspiration of the
 rln ipn % partment is a complete replica of the best known and excusive shops of foreign artists.
 Especially for the opening the firm re- ceived a large and beautiful display of imported costumes. French gowns going into the hundreds were shown. Elabor, ate toilettes for dinner, for the theatre, for the cotillon, were seen in this de- partment Completing them were the ele- gant wraps, distinguished for the style and quality. The tailored costumes are especially handsome this season. EXclu- sive and smart gowns were shown, all from the best modistes. Lace robes, the ever popular princess the graceful and becoming coats, the separate skirts, and waists completing the modish street cos tune, the entire department being more complete more beautiful than ever before. Leading in styles this department shows the long sleeve on many garments, but by no means forsaking the three-quartered length All of the tailored waists have the long sleeves. The display of waists cannot be surpassed anywhere.
 In the fabric department the display was magnificent. The many rich shades of the autumn. the handsome clths, the silks and shimmerng things for evening wear. for the bridal costume, for the debutante 1t was a dazzling display, like A watteau picture and made even the casual observer wonder if there is a limit to the art of the manufacturer, if the world will not some day run out of ideas, ideas that please the lover of color, the worshiper of beauty in texture, In design. Geniuses of fashion have flooded the world with their ideas. It is just swamped with soft color, with loveliest designs, with soft textures. It is mad dening season everywhere.
 All of the departments are resplendent with new merchandise. but the millinery and garment departments were the mecca for throngs of visitors for the autumn opening.
 Caheen.
 For the formal autumn opening the handsome stores of the Caheen Bros, in the center of the fashionable shopping dis