Los Angeles herald., 1907-05-01
STREETS BEGIN
TO BLOOM LIKE
FIESTA ROSES
Decorators at Work
in Earnest
Floral characterization of Streets viii
Begin Friday, and Call Has
Been Issued for Vol
unteers


greens, floating from the principal
buildings and stores in the downtown
districts Los Angeles is already begin
ming to take on the holiday appear
ance that will reign supreme next
week Decorators, hard at work, have
already placed their embellishing hands
on some of the unsightly structures
that mark the difference between the
old and the new, and the change they
make is wonderful.
The floral decorative committee Is
not the least active of those VINO are
doing their utmost to get the city
ready for the advent of La Fiesta de
las Flores. Yesterday the members at
tended the meeting of the outdoor art
section of the Civic league and entered
into the spirit of the assembly with
timely suggestions and discussions as
to the best means to proceed with the
work Of beautifying the CITY,
F. w. Blanchard, chairman of the
floral decoration committee, asked the
women of the outdoor art section to
cooperate with his aides In their effort
to make of Los Angeles a miniature
Garden Of Eden. He outlined the plan
of the work in hand, and his efforts
to rouse enthusiasm among those
present met with instantaneous re-
sponse.
Decorate Posts Friday
All who are willing to assist in the
work of decorating the street lamps
are asked to meet Miss W1nlfred
Waite at the Auditorium on F1ftn
street next Friday morning at CLOCK,
when the labors connected with nillns
the baskets that will hold the flowers
attached to each post will commence.
More than six hundred of these re-
ceptacles must be filled with wet moss
before the flowers are placed in them,
and the need of volunteers to aid IN
this work Is urgent indeed.
A call for geraniums has also peen
issued. and it is requested of those
who go to the Auditorium Friday morn
ing that they bring at least fifty ger
aniums of the double variety. care
should be exercised in handling the
flowers, as they are easily crushed
and spoiled.
While flowers will predominate when
the real period Of Fiesta begins, many
of the business houses and downtown
blocks are lavish in their use OF punt
ing Yesterday the work OF decorat-
sd1g the postoffice at Seventh and Grand
avenue began, and before night most
of the exterior of the building was
concealed behind masses of flags and
streamers of the national colors and
the red, green and yellow, typical OF
La Fiesta de las Flores.
At the Pacific Electric building at
least $1,000 will be spent on Fiesta dec
orations. Electric lights of varied hues
and the prevailing Fiesta colors in
hunting will be used with good effect
on the outside of the immense struc-
ture. while the inside will resemble a
transplanted flower garden with its
myriads of posies
At Broadway Stores
The Broadway department store will
also use electric lights, flowers and
bunting in arraying itself in gala at
tire. Arthur Let's, the proprietor of
the Broadway, has already done much
To aid the floral decoration committee
in its work of beautifying Los Angeles
for the festival, and he will not rest
content until the store of which he is
the head has taken place among the
most beautifully decorated in the en-
tire city.
At least three thousand lights will be
used to emblazon the motto of the
broadway store Don't Worry" across
the entire front of the Broadway side
of the structure. The immense piece
will be worked out in red, green and
yellow lights, and the cost will equal
at least $500 for the one sign alone.
Mercantile Place, from Spring street
to broadway, or it's entire length, will
be decorated on both sides with floral
designs and lights. The merchants of
the little thoroughfare have combined
to make their street one of the most
attractively decorated IN Los Angeles
and their efforts will be directed to-
ward a uniform plan Of ornamentation.
City Halls Small Showing
Although private enterprise in many
different stores and places OF business
49, .l~n Il fr
$4,000 in decorating the city hall will be
forced to get along with the compar-
ativeiy insignificant sum, of $100. The
city council is not allowed to appro-
pirate more than this sum, and 1t re-
mains for the home of the municipal
government to be among the most
poorly embellished in the city when
the Fiesta visitors inspect the work
of the decorators.
Most of the downtown cafes and re-
freshment palaces will be unusually
liberal in their use of flowers for
adorning the interiors of the establish
ments. AL Levy, the Bristol, the An
gelus and Mission grills, and other
prominent restaurants in the down.
town district have already contracted
with florists and designers to transform
their places of business into perfumed
bowers The retail liquor dealers, at
a meeting this week. will ask their
members to cooperate in the good
work and the sideboards of the re-
freshment places along the Rialto Will
sport huge bowls of flowers during the
Fiesta.
Workmen have for some days been
engaged in stringing street wires on
which to support the electrical fix
lures which will turn night into a
rnany-hued day every evening during
next week. At many of the street in
tersections along the downtown thor
oughfares huge arches will span the
gulf between buildings and at the call
of a switch will cast their brilliance
on the throng below. Thousands of
lights will be used in this work, and
the effect of the entire scene will be
one of rare beauty.
The floats which will take part in
the big electrical parades on Tuesday,
Wednesday and Thursday nights of
next week are completed, and it is
planned to have dress rehearsal Sat
urday night at the Los Angeles rail-
way yards near Ascot park. The troll
leys attached to the different floats
will be put in place, and when the time
comes for the big event all will be in
readiness.