The daily morning journal and courier., 1907-10-07
THE WEEKLY JOURNAL. Yssued Thursday. One Dollar a Year
POLITICS AND ADTERrIsrNe.

-~~-N use of the advertising columns in the various local newspapers as a means of more effectively and surely carrying conviction to the voters. This time the advertising was confined to the two candidates for mayor, but in the cam paigns to follow the other candidates will be sure to seek increased political strength in that way. All of the candi- dates in the Waterbury local election have used the advertising columns freely and have in that way stirred up a larger interest than would otherwise have been possible.
 The most effective illustration of the value of advertising political wares was given two or three years ago when MT. Douglass ran for the gover- norship of the State of Massachu- setts As a practical manufacturer he had learned the necessity, of wide spread advrtising and reckoned that a similar use of the advertising gift to sell political goods would produce like results. For one thing it enabled him to address personally the readers of opposition papers and to even combat their editors on their own ground, for the contract for space permitted him to say what he pleased in appealing to voters who would naturally read ex- clusively arguments not calculated to aid him. The scheme worked just as he foresaw. It was no longer possible for his political enemies to suppress his views upon matters in which the whole State was interested and it was no longer within the power of mis- guided friends to unconsciously and unintentionally misrepresent him. By writing his advertisement in his own way and out of an experience in eff fective advertising covering period of many years he was at each stage of the game in full control of the forces of publicity. His nearest imitator in the present local campaign has been MT. Martin, the Democratic candidate, who took advantage of the space bought in opposition papers to cate gorically deny the charges of Colonel Ullman, made regarding the use of money In the primaries.
 We regard the introduction of the advertising habit into the political game as most interesting sign of the times, not as one might hastily con- clude on account of the increased bus mess done in consequence in this newspaper office but because it Is bound to revolutionize the relation ship which has for so many years ex- isted between partisan committees and partisan newspapers to the injury oi the commonwealth generally, and tc the lowering of the dignity of the trade of making newspapers. A gen eration or more ago it was the prac. tice of partisan newspapers to prini only the news of the party they SUD- ported. News of the rival organization either received no attention at all or f was colored to suit their partisan pur, poses, To-day there is not news. paper in the State of Connection which would dare suppress the new. of campaign for any such purpose. however much they may at times b, willing to give one party slight ad vantage over the other in space and io cation In the campaign which il brought to a close to-day it has beer handled in the office of The Journa and Courier without discrimination while the two candidates for mayo have been at liberty to make such us of their advertising space as suiter their convenience and desires Tn few partisan newspapers left in Con necticut will welcome this advertisinj enterprise with particular enthusiasm because it will enable them the nor quickly to break away from an asso citation which is expensive for them The great majority of the newspaper of the State, which are independent i principle and conduct, will welcom the change because it comes as a justi fication of their voluntarily assume responsibility. So that from whateve point of view the novelty is studie the conclusion forced on one is that 2 last through the necessities of politict campaigning policy of reaching tn vote market has been devised whic will more than ever cater to the we being of the State while it leaves tt newspapers to more completely do tf work for which they are organized.
 Newspapers will continue to ha'
 opinions to express regarding u
 principles which candidates for off,
 represent, their views upon matters