Idaho County free press. [volume] (Grangeville, Idaho Territory) 1886-current, 1907-09-19

and l am sure they will give satis-
faction. Very truly yours,
X. L. Bernard.
The New Store.

X. L. Bernard.
The New Store.
In making the Grounds" for
news reporter Of this paper drop
ped into the new store, located two
doors west Of the Bank Of Camas
Prairie. We found the proprietor
. mighty congenial sort OF . fellow
from whom we elected considerable
information.
"We are going to call the store
The Leader and are going to
make the store synonymal with the
name" He said, "There are
many reasons why the Leader
will be able to meet competition
and give the people Of Idaho county
prices much lower than they are
used to and make this . etore that
doubles the purchasing power OF
the dollare." When asked just
what factors would make it pos
sible for them to sell lower than
other stores, he spoke IS follows:
"Well, now young man, we are
glad you asked that question and
assure you it will be answered. In
the first place we buy for cash.
That may sound to you ike an old
chestnut. Lots of merchants sing
the cash buying song to the trade.
But do they buy for cash? Not
many Of them. When q merchant
buys for cash, besides getting the
usual cash discounts, he is also a
desirable customer Of the whole.
salere who are always willing to
give him the cream Of his bargains.
They want his trade just the same
as we are willing to sell for .
smaller profit and secure the cash
trade.
But. that's only y minor reason.
We are quantity buyers You
take the merchant who buys in car
load lots, we all know he can UNDER
sell his competitor who is forced
to pay higher prices for the small
orders he gives the wholesaler.
That being an admitted fact, how
about the buying Of goods in con-
nectiOn with . chain Of Al stores?
We are members of a syndicate Of
Al stores that act as unit in buy.
ing. We have . buyer in New
York and also men at several other
points always looking out for snaps.
This fall our syndicate spent over
81, 600, 900 for fall and winter goods.
We took the entire output Of cer-
tain factories in some lines. We
buy in such quantities that often
enables us to be placed on the job
bers list. That is, we buy at less
than wholesale prices.
Now you take for instance the
line OF rubber goods, we took all
one house had. Did we get the
right price? Go look at the marks
we have placed on the goods. The
retail price will convince you we
must have. And 30 it goes, from
line to line-dry goods, clothing,
boots and shoes, ladies' and gents
furnishings and in fact, the entire
stock will show we have bought
right and can uudersell all compe-
tition.
Yes, this country looks good but
there is one thing we do regret
that is our inability to secure a
larger room. But we decided t.
locate here and to take what we
could get.
The opening date we cannot VI
yet determine, we'll be open fail
week however, and possibly before
To the mining trade OF the country
we are especially anxious to figure
with and are prepared to name
prices on standard goods that defy
competition"
As the reporter was leaving th,
store he suggested to the gentle.
man that he had made some mighty
rash promises and that goods wer,
being sold at . mighty low fgur,
right now in Grangeville to which
he replied, "Honesty and truth
fulness is the policy Of this store
We cannot build up . business OF
misrepresentation"