The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1907-12-04

NEW STORE
Thrown Open to Public BY the
WattS-Lamberd Co., and
Many Visitors Attend.


people are TO be heard at the Watts
Lamberd Company's magnihcen.
new department store in the new
building recently built for it ON
Main street where the formal open
ing. which will continue until
Thursday night, is being held. The
expressions of pleasure and delight
can be none too lavish for the store
is undoubtedly one of the handsom-
est, most commodious and finely
equipped establishments of its kind
in the whole state and is not sur
passed in appointments and furnish
ings even by the big department
stores of the large cities which may
surpass only in size.
Fine Glass Front.
The entire front of the store is of
plate and prismatic glass and roomy
and attractive show windows in
three floors first engage the attention
of the visitor. The glass front ex-
tends inward like huge alcove
reaching from the ground floor to
the rpaf which covers the yestsbplR
thus formed with a great half dome
high above. Suspended IN this
dome is an electric arc light which at
night is reflected to the vestibuIe
and show windows below making
a very pretty effect.
y Spacious Floor.
The first floor of the store is of
two-story height and spacious. There
are no dividing partitions or walls
the entire length and width of the
building and the center shelving is
low so that a view of the whole floor
is afforded from any point All of
the woodwork of the building and of
the furnishings and fixtures is in
mahogany finish and a rich and har-
monious color scheme is carried
throughout A large number Of show
cases are employed and they are
handsome affairs being all plate glass
with white italian marble bases, and
lighted with electricity
The Departments.
The first department on the east
shoe department and following to-
wards the rear are departments de-
voted to merino underwear, muslin
underwear, art goods and waists On
the west side from the front there is
the corset department and. in sue
cession. departments devoted to silks.
dress goods. white goods, wash goods
and domestics. In the center there Is
a line of shelving surrounded with the
all glass and marble show cases.
Here are departments for ribbons,
laces, notions. hosiery and gloves
These departments occupy about one
half OF the floor space. The rear part
is divided into cloak. suit and millin-
cry departments. Under mezza-
nine floor in the back there are two
rooms, one for the display of suits
and one for skirts. There are mahog-
any finished cabinets for cloaks and
suits and the cabinets and stands are
fitted with plate glass mirrors both
for the better display of goods and
for the convenience of customers.
A notable feature of the store is the
immense amount of floor space devot-
ed to center tables on which mer-
chandise, is displayed but even with
these there is no crowding.
Rooms FOR Ladies'.
On the ruezzanine floor in the rear
there is an attractive feature for
ladies in the shape of u rest room fit-
ted with mahogany furniture. includ-
ing a writing desk on which is fur
nished. free, elegant, steel die stamp
ed stationary with the address and
monogram OF the store upon it. Con-
venient to this room Is found lava
tory and toilet rooms.
The wrapping department, where
the central station of modern cash
and parcel carrying system Is locat-
ed is also on this floor There are ten
sub-stattons OF the cash carrier sys-
tenn which go to every part OF the
lower floor. The bookkeeper's office
is also located on this floor and the
cashiers Office Is here also as well as
the private office of the firm.
Plenty OF Light
This Is indeed a daylight store as
the entire front and back are provided
with ornamental prism and plate
glass windows and there are also
large windows on the east side.
On the second floor, reached by
stairways from the mezzanine floor,
is shown what Mr. Lamberd, the man
ager, says is the largest and best ar
ranged carpet department in an Of
Vest Virginia. Large and convenient
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