Gainesville daily sun. (Gainesville, Fla.) 190?-1938, 1907-08-17
TIVE NEWSPAPER BUSINESS.

| A contem porary SAYS there are over
%, 900 newspapers In the United
States and yet there is no Other
branch Of business in regard 70 which
such dense ignorance prevails as u
cost and profit Of production.
This Is n matter which II fast be
coming OF public concern. for the char
acter Of the American press and H.
future influence as the protector OF
American liberty depends upon II,
Some extremely important facts
bearing upon the cost Of publishing
newspapers in the city Of New YORK
have recently been given In hrie'
submitted BY MIR. John Norris, on he
half OF the publishers. Mr.. Norris Is
an Acknowledged expert upon the sub
ject Of which he writes, having Ions
been connected with ,ksN,siness de
partments OF leading ~ York and
Philadelphia newspapers. He has
made an exhaustive investigation and
his brief II q document Of extraOrdi
nary significance.
Mr.: Norris does not hesitate to say
that there II now impending over the
daily newspaper press Of New York
the most serious menace that ever
confrooted IL. This Is strong Ian.
guage. and yet his statement Of facts
seems to warrant II. An additional
burden Of $4,000 a year in the ex-
pense account Of sixteen daily news.
papers Constitutes the menace Of
which Mr.. Norris speaks. but there Is
q larger menace than that back Of
these figures. OF which account will
be given later ON. This 100000 a
year Of added expense includes ST.
10000 for white paper. esee. 900 ad.
ditioaal for competitors. $780, 900 ad-
ait1oaal for stsreotypers. and 500. 900
aaaitioeal for other labor. Mr.. Nor
ris asclaree that no more than -four
|papees cot ol the sixteen which he
FeDrsseats cosld make both ends
anese upoa such terms. He adds that
ehsoe stItsea papers pay d So. 900 .
year tSihsts 70 orsanissd labor-that
b 70 ~. that b The additional cost
os . elesed shop over an open one.
He b not sntaeooizing the closed
shop. The principle OF which he &c
cepts. bat be asks how long the news
Dapsgs win - able TO meet these ad-
Gitjonal charges upon them. I'VE
ass." - says. approaching that limit
vAses our necessities may force Us
% seop."
Here are some additional facts
picked at random from Mr.. Norris
bsief: Ninety per cent. Of all news
papss circulation In New York City
b q The ooe-eent basis. The sale Of
aAvsstisinG- spaee 10 also on q declin-
Nc rats. since 1895 the earning pow
- pse Goldman o( most Of the New
Yos2 papefs has been reduced. A pow
st1sl eonbinatSou OF dry goods mer-
eAa1ts has operated to reduce the line
charge. This dry goods combination
stayo4 00t of The World for seven
naakA& boycoeted The Sun at the
u1e q ~ laboe trouble. and has been
OF q The Times for about four years.
Whsa TIE New York World reduced
Tia price u its paper from 2 cents to
esak 4 gained $4,000 circulation in
t1ses.I1sks. hut gave up 81 900 a day.
$4,000 . year In revenue. and added
q )eaSt eS00 = day to its expenses.
That meant . loss Of $3.50. 900 a year
IN gross Fevenue. Mr.. Norris went on
10 ~ that The New York Times is
peospering. bat that the fact vas pain
fully evident that it, profit for long
period would not pay for the addition.
a cost On NJ new building, which vas
pat upon Il BY the many unions in
2Shts % which The Times was not a
party. These aghts added S53S. coo to
the cost Of construction. The Herald
- Scent paper and can afford many
sxtravAsances and submit to many ex.
actioos. but there are extremes be-
Deafness Cannot b Cured
Nv loral Annlacations a. <hov ran.