The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1907-03-24
ELECTRICITY IS
CHEAPER POWER.
Cleanliness Is Assured by Use
OF Electric Force Where
Most Desired.
VIEWS OF A COFFEE RoAsTER
Thirty-Tl1ree Per Cent. Cheaper
Than Steam for Running
Small Machinery.

"The object Of every business enter
prise to-day is economic production.
& BY this l mean economy in every de-
apartment In spite of the great hue,
and cry about the trusts eliminating
all competition. enough of that force
still exists to make 1t necessary for
every business firm to-day to study
economic methods and conduct In or
der to compete with Others IN the
same line OF business. One OF the
greatest questions facing every manu-
featuring enterprise is economic pow
er. TO my mind electric motors, in
dividual driven machines. Is the real
solution of this question"
These were the sentiments as ex-
pressed yesterday by General manager
s. L. Guggenhcimer, of the Imperial
Coffee Company. Mr.. Guggenhcmer is
a business which has the keenest
kind of local, as we'll as foreign COM
petition. and has had to study econo-
mic conditions of manufacturing and
marketing his product. With many
years experience rs a manufac-
! sturcr, he has had an abundant oppor-
6tunity to study which kind Of power
i was best suited to his needs, and also
the cheapest. He says that electricity
is the best power for his or any other
Industry using power.
Electricity Is Clean.
Continuing his discussion on this
subject, Mr.. Guggcnheimer said
"The first thing we watch for in
this business Is cleanliness, and that
means in every department there must
be cleanness. Electricity is unqucs-
tionably the cleanest, as we'll as the
most economical power thar can be
bov n motor
distributed around our building. These
3 vary from one to ten horsepower
each and average a total of forty
five horse power. Our printing
presses, automatic Weighing and regis
ing machines, large roasters and SAM
pie rooster in the office, green coffee
mixers, separators, mixers. milling
machines for removing even tho most
minute particles Of dirt from the
beans; tumblers. for mixing and
polishing the roasted beans, granula-
tors and pulverizers are all operated
by electricity and the beauty and
economy of the matter is that the In
dividual motors attached to ono or
two machines we have the expense Of
running the motor only as long as we are
using the machinery, and then, too. we
do not have to have the building filled
with hangers, shafting and betting, as
would be the case If we had a fifty horse
power engine run by steam A steam
engine we would have to run all tho
time because some of the machinery
lis being used constantly, though not
all.
Cheaper Than Gas.
'tWe find the only drawback In this
bu-.ress to be tho very heavy cost OF
gas we have to use for roasting the
coffee. as 1t is the cleanest heating
agent available. The gas charges here.
3 as compared with other cities. are
extremely high. If the city would
adopt a discount scale, such as is the
rule with the electric light and power
Il company the cost would be much
cheaper am now getting prices from
all cities OF the country for gas and
find that many have the, discount
practice, but not as liberal as the
electric company here"
Among the machines in the plant
under Mr.. Guggenheimer's charge is
what is called the milling machine
This machine even takes bits of metal
@ and nails from among the grains in
addition to every particle Of dust, dirt
sand or small grayels. Twelve cleo
trio magnets catch tho bits Of iron
and nails which may be in the coffee
Electricity Is at least thirty-three
and one-third per cent. cheaper than
steam or 'sny other power for manu-
featuring Purposes" said Mr. Guggen.
heimer, land over one hundred PEI
cent. more convenient and safe 70,
general use. This is as true of light.
q ing as OF power. Every one of the
FIVE stories of this building are IL
Illuminated with electric lights"
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