The Laurens advertiser. (Laurens, S.C.) 1885-1973, 1907-09-04

"NN'o' poooSoS. AL uTtlClo I1uSt naN6
merit-real merlt-and Its proprietor
must fight, every minute. to keep the
quality high. Success must not lure
him into letting up. n atom. on high
quality. II he does, in the course OF
time he will lose. Some people get to
making money fast. Then they think
they can lower the quality (and, Incl
dentaliy. the cost of production), and
make more. 1 have made more be-
cause, my goods are worth more.
ut is a strange fact tina fully two
fifths of the shoes sold throughout the
entire week are sold on Saturday.
Whether because that Is pay day or
merely because it is a favorite shop
ping day I don't know. but the fact
remains. and We regulate our adver-
Using accordingly; making It heaviest
toward the latter part of the week.
or course, with a magazine published
only once a month"; this sxould DO i'm.
practicable.
The Douglas shoe Is sold all over the
United States and also has a large sale
in Canada and Mexico. besides having
created more or less OF a European de-
mand. l employ 1000 persons In making
and selling my shoes, and / own and
N'Ns = NV SloltS III Ill
large cities. The vast area covered by
my dealers lenders 1t all the moro nee
essary for me to use local newspapers
from one end OF the land to the other
to advertise my shoes. and made Il the
more necdful for me to study out care
iully just what would be the best me-
dunn through which 1 might reach tho
people at large"
Concerning those 1000 employees
whom Mr.. Douglas - casually mem
toned, an entire article Of more than
common interest might be written.
They form n sort OF utopian community
whereof he Is the head. At his expense
all OF them are provided with medical
care in Illness. and they arc in other
ways made to feel his personal interest
in them.
The labor question assumes none OF
its harsher features in the Douglas
plant. BY special agreement between
the proprietor and his workmen. all
"diiierenc"s. so far as possible, are mu-
tua!ly adjusted. Those which c,nnot
be thus disposed OF will by common
consent be submitted to the State Board
OF Arbitration and Cancellation. that
body's decision to be binding on both
disputants.
In this way strikes and lockouts are
among tho Douglas workmcn.
and the plea3antest feeling has always
existed between employer and en-
ploycd.
Since the beginning OF his first cam
paign or newspaper advertising, in lSS3.
Ar. Douglas has gradually but steadily
become known to nearly every one In
America. Tho face that looks out from
the diamond-shapcd frame in his adj
NertlSemcnts is fImiliar to all. Yet the
lace that accompanies this article gives
Il lar more accurate idea Of the Will
nam l.. Douglas of to-day. The char
acter reader may peruse there the rca-
sons why n lowly start in life had no
power to check this mans rise.
10y Judicious newspaper advertising
Douglas quickly "outgrcw" factory
after factory until. in 1892. he erected
the mug works now in use at Monticello.
just out of Boston.
His Payroll Grew.
Here his payroll grew until II mum.
bercd It's present 1000 names. Here.
too, grew the facilities for turning out
shoes in unparalleled numbers-about
1850 pairs n day being the capacitv
now. In the jobbing house alone a half
million pairs of shoes are carried at all
times in stock.
Tho f~actory-or factories, for there
are two OF them practically joined un-
der one series of ~roofs-covcr as much
space as the walls OF an ancient civ
ana are arranged in rectilincar lines.
with widc-rcaching wings, like cnnlad-
ing earthworks.
Inc man who employed newspaper adj
NcrtiSInE as the magic wand to raise
lhl5 mighty structure from the earth
sun works as hard, in his own way. IA
did the seven-ycar-old carrier OF wood
ana DeSgcr OF shoes. Outside Office
hours he is OF simple, domestic tastes.
ms one rich mans amusement taking
the form oil frequent cruises on his big
steam yacht, the MachiConne.
lie has found time, too, as all New
England knows, to make a decided Inn
preston in the field OF politics. A
Stahch Democrat, he has served in
Doth houses of the State Legislature.
iramed the arbitration n weekly pay
ment laws. was Mayor of Brockton In
lS2O, ana has four times been chosen
as delegate to the national
Ills victorious campaign, for the Gov
crnorship Of Massachusetts was such as
to awaken national interest. Through
out his term of Governor he conducted
ms great personal business interests as
well as those of tho State In such n
way that neither suffered from ina,ten-
ton. His wide use OF newspaper adj
vertising during the G~ubcrnatorial con-
test was one OF the most striking feat
ures of the campaign and contributed In
no ilSht measure TO his triumph.
why n man like Douglas. having
made such giant strides in the world OF
business, should have sought the Gov
crnorship was a puzzle to many. And
not n few wondered that he was NOT
satisfied with the success he had al
ready o
But the man who is satisfied with sue
cess would he satisfied with failure.
l do not think william l.. DoueIaa
be satisfied with either.
o H9gsN e N hsS en-