Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1907-09-13

quality high. Success must not lure
him into letting up, one atom, on high
quality. II he does, in the course or
time he will lose. Some people get to
making money fast. Then they think
they can lower the quality (and, incl
dentally, the cost Of production), and
make more. / have made more be-
cause my goods are worth more.
at Is a strange fact that fully two
fifths of the shoes sold throughout the
entire week are sold on Saturday.
Whether because that Is pay day or
merely because 1t is favorite shop
ping day I don't know, but the fact
remains, and we regulate our. adver-
Using accordingly; making 1t heaviest
toward the latter part OF the week.
OF course, with a magazine published
only once month"; this would be I'M
practicable.
The Douglas shoe Is sold all over the
United States and also has large sale
/ In Canada and Mexico. besides having
created moro or less of a European de-
mand. / employ 1000 persons In making
and selling my shoes, and own and
operate seventy retail shoe stores In the
large cities. The vast area covered by
my dealers renders 1t all the more nec-
essary for me to use local newspapers
| from one end Of the land to the other
to advertise my shoes. and made 1t the
more needful for me to study out care
| fully just what would be the best me-
dunn through which I might reach the
| people at large"
Concerning those 1000 employees
whom EIr Douglas 90 casually mem
toned, an entire article Of more than
common interest might be written.
They form sort Of Utopian community
whereof he Is the head, At his expense
all Of them are provided with medical
care In illness, and they are In other
ways made to feel his personal interest
In them.
| The labor question assumes none OF
its hars.er features in the Douglas
plant. by special agreement between
the proprietor and his workmen, all
differences, so far as possible. are mu-
tually adjusted. Those which cannot
be thus disposed OF will by common
consent be submitted to the State Board
bodys decision to be binding on both
disputants.
In this way strikes and lockouts are
unknown among the Douglas workmen.
and the rleasantest feeling has always
existed between employer and en-
ployed.
Since the beginning Of his first cam
paign OF newspaper advertising, In 1888.
Mr.. Douglas has gradually but steadily
become known to nearly every one In
America. The face that looks out from
the diamondshaped frame In his adj
vertisements is familiar to all. Yet the
face that accompanies this article gives
far more accurate idea Of the Will
liam L. Douglas of to-day. The char
acter reader may peruse there the rea-
sons wii:' a lowly start in life had no
power 10 check this mans rise.
: BY judicious newspaper advertising
Douglas quickly ''outgrew" factory
after factory until, In 1892, he erected
the huge works now in use at Montell0,
jYst out of Boston.
His Payroll Grew. !
Here his payroll grew until It mum.
bered its present 1900 names. Here.
too. grew the facilities for turning out
shoes in unparalleled numbers-about
II, 800 pairs day being the capacity
! now. In the jobbing house alone half
: million pairs OF shoes are carried at all
times in stock.
, The factory-or factories. for there
; der one series of roofs>coyer as much
! space as the walls of an ancient city,
and are arranged in rectilinear lines.
) with wide-reaching wings, like enfilad-
ing earthworks.
The man who employed newspaper ad-
vertlsing as the magic wand to raise
) this mighty structure from the earth
still works as hard in his own way. as
2 did the seven-year-old carrier Of wood
and pegger OF shoes. Outside Office
. hours he Is Of simple, domestic tastes.
1 his one rich mans amusement taking
I the form of frequent cruises on his big
. steam yacht. the Machigonne.
He has found time, too, as all New
; England knows. to make a decided I'M
preston In the field OF politics. A
t stanch Democrat he has served In
Q both houses OF the State Legislature
0 framed the arbitration and weekly pay
4 ment laws, was Mayor Of Brockten In
1890 and has four times been chosen
5 as delegate to the national conventions
: His victorious campaign for the Gov
l. ernorship of Massachusetts was such Of
: to awaken national interest Through.
: out his term Of Governor he conducted
n his great personal business interests al
g we'll as those Of the State in such 9
y way that neither suffered from inatten.
} ton. HIS wide use of newspaper ad'
D vertsing during the Gubernatorial con
: test was one of the most striking feat
ures of the campaign and contributed IL
: no light measure to his triumph.
!. Why a man like Douglas, having
: made such giant strides In the world Of
). business. should have sought the Gov
ernorship was puzzle to many. And
Il rot a few wondered that he was not
: satisfied with the success he had al
ready won.
But tbs man who Ia satisfied with sue
cess would be satisfied with failure.
=. IL not thfplr UilIfap, T. Dnu0laj