The Idaho Republican. [volume] (Blackfoot, Idaho) 1904-1932, 1907-10-04
Does Not Dampen the Arder
of the Music Lovers
Good Prospects From the Interior.


mercia transaction that succeed, merchant must
add to the first cost of his merchandise an amount
sufficient to whatever expense he is to in order
to market his wares, and then sufficient percent
above that sum for profit on his business.
If his expenses great his prices must be cores
pondingy high; otherwise he does business at loss
and regardless of the amount of his Capital he will
surely 60 to the wall sooner or later.
The Bowen-Wakefeld Music Co., of Boise, Idaho
has conducted its business from the first day the Com
pany was formed unique lines at direct defiance
with the generally accepted course which the piano
dealers throughout the Northwest have deemed prop
er for the conduct of music business They are we'll
out OF the beaten path and have always followed
the principle OF taking the public into their conf
dence, letting them know how the business is con-
Quoted and the why and wherefore, of the matter
and then let them decide which firm has the most
economical methods, which pianos are Best and
who deserve their patronage
Let us explain, first that there are two distinct
methods of handling Music Business. First buy
ing on what is kown as consignment which means
the piano remains the property of the manufacturer,
and when the dealer sells the instrument and takes
lease OF note he settles for the piano with your pa
per- We place this method second, because many
dealers can buy it from the manufacturer for cash.
No need to tell any thinking man that this is the best
method And here a curious fact comes out, which
is in itself almost a paradox. While it means about
IS per cent better prices if the dealer buys for cash.
it makes but very little difference to the customer
whether he buys of the Bowen Co., for cash or on
payments.
We do not make that general statement ap-
plying to music houses over the country, but only to
ourselves, for the very simple reason that we
are only selling what pianos we have our own cash
ty buy, we are not trying to cover the earth. But
when you come to think that Mr.. Pard NJ Bowen
has been selling pianos in Idaho for over twenty
years. youw begin to understand that it keeps us
pretty busy selling as many pianos we have money
to buy, and also why we would almost as lieve have
your note as your cash, since we have cash enough
to keep busy And let us say in conclusion of this
cash phase. Ours the only regular music company
IN the state that buys for spot cash. We challenge
competitors to disprove this statement
We except one or two individuals who sell some
half dozen pianos ayyear We are talking about the
biggest, busiest fellows who make the big splurg,
pay the big prices tohe manufacturers in your notes
and make the big talk to you and get the big prices
The Bowen Cos method is not to advertise YOU
into big fine store where you hear lot of capt
waiting music and smooth, high saared clerk in
duces~you, while practically hypnotzed by your Sur
roundings and his personality to dig down among
your harde earned dollars and pay, not only plenty
for piano. but whole lot more for the surround
lngs and advertising, ETC., but they go right to your
home, put the piano. fresh from the factory in your
parlor and where you and your family can sit down
entirely at your ease and under your own roof be-
side your own hearthstone calmly and dspassonately
decide whether you should or should not give your
family the benhts Of musical education. Whether
the educational and refining influence of music in
your home and which your children ustifes what
ever sacrifice is necessary give them that benefit
That is our way. With us you pay no store rent,
no extra money to the invoice no big advertising
bills, no high salaried clerks We place piano in
your home direct from ,the factory at the least ex-
penditure and these ightforward business me-
thods we solicit your patronage.
We under less expense which means better
prices to you
We buy for cash, which means better prices to YOU.
We give you the finest way to decide which is the
better piano for you
And the easiest terms. What more could we do?
Just Mr.. c. Guy Wakefield has unloaded a
full car of the old tme-honored Sterling pianos with
some of the popular Mendelssohns and few sweet
toned Hanes & Cos pianos at Mackay, Idaho, and
$ prepared to give piano buyers rare opportunity