The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1907-04-22

is not-so far as we are able to
say-in any sense political
one.
In fact, it is an outrage To
have drawn Walkers, Crabbe,
Richardson & Adams into a po-
htlcal controversy such as the
News, the Smoot organ and the
State Mormon press have been
doing.
AS to the Paris Millinery com
pany, The Tribune does not
know that the reason for the
Paris 8 withdrawing from The
Tribune is not political. The
Paris Millinery company has not
seen fit to deny the charges of
the News and other Mormon
newspapers that politics con
trolled it's action. The Tribune
cares nothing about this, and
would not mention it. except
that the Mormon press is Clori.
lying over the local situation
and is misrepresenting the at
titude Of these concerns.
Recently the Dcscret News
boasted about the quantity of
display advertising which was
carried during conference week.
a local newspaper called atten-
bon 10 the fact that the bulk OF
the News s advertising was non.
competitive. That is to saw.
The News, the Smoot organ and
the Herald secure ADVERTISING
from Mormon concerns that wifi
not under any circumstances ad.
yertise in The Tribune or the
Telegram. They boycott the
GontlJe newspapers Just as they
boycott the Gentle bovs and
girls who would seek employ.
ment with them.
It ls an unfair thing TO in
cludc the non-competifive ad.
Fertislng with the competjtive
advertising. Advertising that is
Won on its merits is secured m
ITS merits. II is secured becaueo
1T has pulling qualities, NOT he.
cause 1t is given for church roa.
sons or IN order TO reward
newspaper for its political SER.
But even though The Tribune
IS discrlminated against bv The
Mormon concerns, or by the CON.
Germs that attempt TO plav tbe
Mormon game, and must win ;ts
way strictly on it's merits ws
VIII pay $500 to any charity 10
he named by the Deseret Eyen
ing News if The Tribune s maid .
advertising for the pasf ye,r
was NOT greater than the paid .
ssdyertlsing of the two daiIy
Mormon newspapers combined
we VIII also pay similar
sum TO charity If the advertis;no
received by The Daily Tribnns
did not exceed the advertising
receipts of he Deseret EyeninS
News, with all its -competi,
tive advertising on an AVERAGE
OF NIvo day for the wear end.
ing March 81, 1907.
we believe that il could be .
shown that The Tribune received
from ITS Classified Advertis;ng
alone during the wear endinS .
March 81, sum in excess ~ .
me cash receipts of ALL THE .
ADVERTISING CARRIED RV
The SMOOT ORGAN. =.
The Tribune is forging IN tbo
front as one Of the greatest :
newspapers OF the west. II has
mad the hardest of battles. # ;s !
opposed by Mormon and .JacI
Mormon and these are constant
y organized against it. Ii prints =.
from one 10 four pages more &.
news each day than either of ire ::
contemporaries and gives IN its :.
advertisers the very best resuIrs ]
possible in all the West. :;
There is no newsnaner in :;
America that has more tenacious :;
or stauncber friends than tbe ::
Salt Lake Tribune and the rule ):
is that these patrons are able 70 !:
buy goods which advertising pa- ;:
irons have TO sell. There is moth !:
ing cheap about the Tribune !:
1t does not seek business from ::
those who by the worry nature Of !:
things cannot be of any mn. ::
terial advantage 10 The Tr;- !:
bune S advertiser. The adver. ::
itser who has discovered this !;
thing and has continued to an. ::
nounce his business through the i
columns of The Tribune is sue. :;
ceeding in Salt Lake. He is ;;
succeeding because he deserves :;
TO succeed :,
Z q g