The Carlisle independent., 1907-11-14
TO PRETENDERS.
A Wholesome Word for Guidance.

A Wholesome Word for Guidance. Just a word to you, Golfers" and other glaring examples of Modern Yellow Journalism and Cigarettes.
 Environment gives you viewpoint stand that some people even nowa- lays act from motives of old fashion ed honesty.
 There are honest makers of foods and healthful beverages and there are honest people who use them.
 Perhaps you are trained to believe there is no honesty in this world. There is, although you may not be of a kind to understand it.
 Some of you have been trained in sorry class of pretenders, but your training does not taint the old fashion ed person trained without knowledge of pretense and deceit
 These letters came to us absolutely without solicitation. We have a great many thousand from people who have USCu nClPCO Ol CntllCly ACdiCQ ny lOi- lowing the suggestions to quit the food or drink which may be causing the physical complaints and change to Postum Coffee or GrapeNuts food. You are not intelligent enough to know the technical reasons why the change makes change in the cells of the body. Your knowledge, or lack of knowledge, makes not the slightest difference in the facts.
 You can print from old and worn plates all the cheap books your presses will produce and sell them as best you can, but such acts and your learned" editorials are but commer- cial, and seek only dollars" and much by pretence.
 When you branch out into food values you become only ridiculous. Stick to what you know. The field may be small but it is safe.
 This first letter is from the Presi- dent of the Christian Nation, worthy Christian paper of New York
 New York, Oct 2, 1907. KOStum SOlOdl SO., AlO',
 Battle Creek, Mich. Dear Sirs:
 am, this morning, in receipt of the enclosed mighty good letter from one of my subscribers, which I forward to you, and which I am sure you will be glad to use. I am personally acquaint- ed with this lady, and know that she has no object in writing, other than to do good.
 Cordially,
 John W. Pritchard, Pres.
 Brooklyn, N. r., Oct. 1, 1907. Dear MT. Pritchard:
 Noticing Postum Food Coffee adyer- tised each week in your reliable pa pey, I concluded to try it, and feeling 1t a duty towards those who may have suffered as I have from indigestion, desire to state what wonderful bene- fit have received from Postum al- though using only short time,. and not do. alone realize and appreciate it's good effects, but friends remark, "How much I have improved and how we'll look, and I tell the facts about Postum every time, for since using 1t I have not had one attack of indi- gestion. It is invigorating, healthful:. does not affect the nerves as ordinary coffee, and if properly made, .A most. delicious drink. Although 1 have not had much faith in general adyertis- ing, yet, finding Postum has done so much better for me than expected I am more inclined to Prove all things, hold fast that which is good" I am so thankful for good health that I want it known what blessing Pos tum has been to me. You may use these few lines as an ad. if you so de sire and my name also.
 Very truly yours.
 Anna s. Reeves. 976 McDonough St., Brooklyn.
 Coffee hurt her, she quit and used Postum. She didn't attempt to an alyze but she enjoyed the results. Un- derneath it all There's Reason
 POSTUM CEREAL CO, LTD.