The Logan Republican. [volume] (Logan, Utah) 1902-1924, 1907-03-16
MUCH IN LETTERS
SHOWING IMPORTANCE OF eUsl
NESS CORRESPONDENTS.
In These Days Of Fierce Competition
the Man of Affairs Knows He
Cannot Afford to offend
Correspondents.

ITO be sure" said the business
man, Gin writing letters we always en-.
deavor to make them satisfactory to
those to whom we write; but If posi-
BILE we should be more than ever care.
full to do this In writing to correspond.
ents whom we may have occasion to
address but once.
you see persons to whom we are
writing frequently come to know us,
and they Judge us by what we are and
make due allowances for the lapses or
incidental shortcomings inseparable
from the conduct of any business; but
the person to whom we may have oc.
casion to write but once judges us by
that Identical letter, by which, In his
or her estimation, we stand or fall.
IF to such a correspondent we send
brusque letter It may wound or of
| fend, and the person receiving 1t will
| keep away from us thereafter If he
can; whereas, II we send him a polite
and well considered letter. one in
spired evidently by desire to be
courteous, the recipient will be pleased
and his disposition will be friendly.
| so when we have occasion to write
a letter, perhaps the first we have
ever written to a customer, and keep
| ing in mind that we may never have
occa sion to write another, we give
| thought to the impression 1t is sure to
make for good or i'll and endeavor to
make it one that shall please. 1t may
| ha al eli Uh trnn N
volving an amount so small that what
with the time and labor we bestow
upon it we shall come out at loss.
But we don't take that into account
at all. What we want is to have this
customer know and believe that we
are endeavoring faithfully to treat him
with fairness and courtesy. We want
to keep him, not to drive him away.
I'VE may lose on this individual
transaction with him, but II isn't this
transaction alone that we must have
In mind. Many a good customer who
might otherwise have quit has been
saved and kept as customer and
made a friend of by one sound and
polite letter written when the occas.
ion arose.
And we certainly want friends. II
we depended for trade solely on PEG,
pie who came and bought something
once, but never again, we shouldn't dc
much business. What we want 10 to
hold all the customers we can, to keeT
them and to build up trade to which
we can add that transient custom. and
we certainly never do want to drive
away customer by writing to him ar
impatient or careless letter.
An interesting thing about the
writing of polite, considerable ant
thoughtful business letters is found II
their reaction on the writer Even Il
lie has ben writing such letters from
business reasons only he will sooT
find himself imbued with their spirit
Ire will come to find as much satisfac
tlon in writing them as the person!
addressed do in receiving them. II
short, If he were not already so, ht
win find himself sincerely DESTROYS o
being polite, considerable and obliging
and in this he will have made more
than one long step ahead, for as he Il
50 will his subordinates come to be.
They will take their cue from him
and how much they can mar or hell
him! BY them Is his III or his goot
fortune increased and multiplied.
Truly It is good seed, whereve
sowed the really good business letter
and it is fruitful in proportion to IN
amount of seed scattered, when sowe,
in the mind Of the customer to whom
you may have occasion TO write blu
once"