Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1907-10-18
Big Hardware House Ar
nounces Its Intention to Re-
tire From the Retail Field
in Albuquerque,
INTERESTING HISTORY OF
GREAT BUSINESS CONCERN
Rapid Development Of Its In
tereStS Forces Company to
Devote Entire Attention to
Wholesale Field,

Probably the most import1nt busi-
ness change THAI has been made in
Albuquerque recently Is tourd in the
unneunca6ent OF the Whitney com.
pany, the biggest hardware house ~
The territories, OF IT, Intention to rec
tire entirely In the near future from
the retail hardware field ana devote
It's attention entirely To its wholesale
business. "a business which has grown
- rapidly In recent years az To en-
tirrly o~yershadow the retail end Of
the business and TO demand the com
pany's entire attention.
Tine development 81 the Whitney
company from a comparatively small
hardware concern into what IL be-
ynnd question the largest retail hard
ware house between Kansas city ana
Los Angeles, an In the short space
~ fourteen years is not only a ON
vineing evidence of the business en-
tefprlso and ability which has di-
rerted the operations OF the company.
but a. Is also a splendid evidence Of
The commercial development Of Albu-
querquo and OF the dcselopment OF
Albuquerque trade territory. for tho
Whitney company IN its wholesale
NAA"fAHN" AfffN W. NNia ANNfNH ANfM
Mexico md Arizona onfire. but
reaches Tar into western Texas and
southern California. serving "a trade
terrltoryHas large az that Of Denver
car lafErr than that OF Il pnso and
almost equal 10 that covered by Kan
ans rlty houses. II is a record OF
which any business house might well
Dc proud and II r. also a record to
.lE.l tHI...- f. Nth.
considerable pride ns final proof of
her Importance MS q trade ana dis
tribuiing center.
Tho present Whitney company was
founded by Nh W a. Whitney ana
associates In the spring OF 1898
VI WAS a tr,ing time IN business cir
cles in Nen MeNieo. "a time when a.
was difhcult 10 do business Of any
Kind. when credit was low aud trade
was scarce and times were about ~
hard as this country has ever known
Dut tho company WAS founded on
conservative business principles and IL
nourished In me retail field. presently
adding 20 its retaii business "a small
l"hbing trade THAI reached only tu
the towns immediately tributary 10
~AihuqucrQuc As dimes improved and
the development 90 New Mexico he
Ran. the company began 10 cVtend its
business aud 10 reach out Into new
nolds, with The result that in recent
years ana particularly within the past
wear or two. the wholesale business
has assumed an importance which
hus forced the heads Of the company
% give their entire attention to a.
TIE retail end of the business. while
SIN prospecting as Of old. having bee
COME but a detUll % the larger enter
prize
The decision OF the company 10 re-
tire from the retail hcld will. there
fore. cOnie us NO surprise 10 the poo-
rl Who have bcon familiar with the
Innid expansion of tho wholesale bus
iness Rnd the stopping ont of this
uonpuuy from the retail business. a
o usiuo,s 80 Wcll established as 60 be
ono 81 Alhuuuorque's permanent bust
uf~s institutions, leaves % splendid
nIfniug for almost any entcrprising /
'"'ltidu1l on corporation who may