The Tupelo journal., 1907-01-11

to gain by sending their money to
the catalogue houses, by passing by
their local merchants and sending
their dollars to the oncern who have
absolutely no interest in their CON-
munities.
These catalogue houses do not pay
taxes in your town; the local mer-
chant does. They do not build side
walks in your town; the local mer-
chant does. They do not contribute
to the building of roads over which
the crops of the farms are hauled to
market; the local merchant does.
They do not help to build school
houses for your children; the local
merchant does. They do not assist In
the support of your churches; the
local merchant does.
But there are some things the cata-
logue houses do for you and the
first and greatest of these is to assist
materially in bankrupting your com
munity. The dollars they take away
never come back 10 you. They will
never help to make a city OF your vii
lage. They will never increase the
value of your real-estate holdings by
making local improvements.
Let us look at the subject from the
standpoint of the farmer, for it is the
farmer who is the greatest patron OF
the catalogue houses.
The town or village one, two or
three miles from his home is his mar
ket for the butter and eggs and other
produce of his farm. The half dozen
or more merchants of the town, each
anxious to obtain his full share of the
business of the community, maintain
a competition that affords to the
farmer at all times top prices for the
products of his farm. 1t is these half
dozen merchants that make farm
profits possible; the profits are in no
way due to the catalogue houses of
the cities.
But the farmer persists in sending
his dollars to the city. He wants a
buggy, or a set of harness, or a pair
of stockings, or any of the necessities
or luxuries of life, and to get them he
takes out his mail order catalogue and
looks at the finely printed cuts, reads
the well written description, and, pass
ing the local merchant by, the mer-
chant who has purchased his produce
at the best market prices, the mer-
chant who has helped to build the
community, he sends his dollars to
the catalogue house in the city and
takes what they choose to end hin.
What is the result?
One after another the doors OF the
local stores are closed, and where at
one time there were half a dozen mer-
chants. each bidding for his share of
patronage by offering fair prices for
that which the farmer had to sell,
there is now but one merchant who
has a monopoly, not only of the sell
ing, but of the buying as well, and he
pays what he pleases for the farmers
produce.
The farmer can continue to send his
money to the catalogue house In the
city for his supplies, but he cannot
send his produce to the same place.
In disposing of that he is absolutely
dependent upon his local merchant,
and by his patronage of the catalogue
houses he has killed competition, and
must now take whatever is offered for
what he has to sell.
Mr.. Farmer, r you helping to kill
the goose that is laying your golden
egg?
Are you sending your dollars to the
Catalogue houses and by SO doing kill
Ing the local Industries OF your town?
Are you putting your merchants out
| OF business, and creating q monopoly
that will pay you what it pleases for
he products OF your farm?