Los Angeles herald., 1907-02-17


mainly composed Of agricultural and
products, but Is by no
means limited to such. The products
Of the mines and quarries, as well as
many branches Of manufacture Pc
culiar to this section, are included
and all so beautifully and tastefully
displayed that It is n delight TO the
eye as we'll as n powerful object les
son. Nor Is the exposition confined
to the purely commercial The OBJ
ject Is TO make It as attractive as pos
slble, to draw all kinds and classes of
visitors, and so one Will find great
many objects OF historical and ethno-
logical interest. The Coronet collection
of relics of the days of Spanish domi-
nation, for instance, Is the largest ana
most complete In existence, and one
may we'll devote n day to the study OF
this collection alone. This exhibit Is
open every day and is absolutely free,
while numerous attendants are ready
to supply any Information that may
be desired. Twenty-one thousand
square feet Of floor space Is devoted ta
this permanent exposition, and It's
silent work during the seventeen years
Of its existence has been and Is yet
wonderfully effective. Recently a new
feature has been added In the way OF
daily stereopticon lectures in the as
sembly hall, adjoining the exhibit.
These also are free to all
But this permanent exposition is only
the parent link in a chain which
stretches across the continent and
sometimes over the sea to Europe. The
chamber Of commerce has not been
content to let the mountain come to
Mahomet. Mahomet Is kept perpetual
ly busy going to mountains. Wherever
there is a worlds fair or a lesser ex-
position, wherever there is n gathering
of people in any section of the country,
you will find the representatives of the
Los Angeles chamber of commerce on
hand with a superb display, limitless
supply Of literature, and voices that
sound continuously the praises Of Los
Angeles and Southern California. 1t
began its work in this line with a per-
manent exposition established in Chi
cago in 1890, and maintained there with
great success, until 1t was merged In
the chambers great display at the CO.
lumbian exposition. At every inter-
national or sectional fair held In this
country since that time, as we'll as at
the worlds fair at Hamburg, Guate-
mala and Paris, this organization has
been represented in such way as to
effectually advertise this city and its
tributary country. The chamber has
sent displays to national conventions Of
various kinds, has maintained travel
ing exhibit on wheels, and during the
last two summers it has held a very
large exhibit on the board walk at At
lantic City, N. ]. Any one who has
seen these displays need not be told
that they are not mere lounging places
for visitors. Every possible device con-
sistent with dignity that may catch the
attention and maintain the interest of
the visitor is adopted, and this accom-
plished he is filed with digestible in
formation to the limit of his capacity.
So much for the direct presentation
method of advertising. The publicity
work by means Of the printed word Is
no. less extensive, thorough and per-
sistent. The publications Of the cham
Der of commerce are numerous and di-
verse. Since it's organization 1t has
published no less than fifty-five de-
scriptive books and booklets besides in
numerable leaflets of one kind or an
other, and these are distributed by hun
dreds of thousands. All the publica-
tions are well written, we'll printed and
beautifully illustrated. For each of the
great words fairs a special book was
issued of such beauty that it would be
demanded and preserved. For con-
tinuous use a booklet is published, a
large supply of which is kept constant
ly on hand and sent out in response
to inquiries. The booklet contains all
the information that experience has
shown to be most desired, and it is
given In the most attractive form as
to language and letter press. It is sup
plemented as required by leaflets on
various topics of brief condensations of
essential facts. An advertisement is
kept standing in many of the leading
magazines and newspapers of the east
ern and central states requesting all
who desire information relative to
Southern California to apply to the
chamber Of commerce. This brings a
never ceasing stream of inquiries, and
every one, no matter whether it is from
day laborer or capitalist, is an
swered. If all the information desired
is not contained in the chambers print
ed material a personal letter is written.
supplying the deficiency. Last year the
chamber distributed 350,000 booklets and
100000 leaflets, it's own publications, be-
sides 100000 pamphlets of various kinds
issued by minor commercial organiza-
tions of this section. 1t also buys and
distributes special editions of local
newspapers by tens and hundreds of
thousands.
Entertains Visitors
The chamber of commerce is also the
official host for the city. 1t is we'll
equipped for this work. 1t has. besides
its permanent exposition rooms and Of
fees, an assembly room and a number
of large and handsomely furnished re-
ception rooms. Commissions, commit
tees of visiting officials, notable organi-
cations of any character are given pub
lie receptions, entertained and "shown,"
and in such way that it is seldom if
ever that any one leaves without a
kindly feeling for Los Angeles and a
vivid impression of it's enterprises, re-
sources and attractions. Individuals of
distinction or influence visiting the city
are likewise sought out and given a
striking example of public hospitality
without effusion.
Much nigh be said about the work Of
the chamber in the promotion of manu-
factures, in securing needed legisla-
ton, in the establishment of public
works, and so on; but the object Of
this article is to show what it has done
as an advertiser. One may we'll ask:
"What does all this cost?" AS already
stated, the members pay an initiation
fee of $5 and monthly dues of 81. It's
receipts from this source amount to
ok