The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1907-09-07
"BOOST PENSACOLA"
THE WATCHWORD
An Advertising Specialist
Says the City Has a
Great Future.
1T MUST, HOWEVER, GO OUT AT
TER BUSINESS AND INDUSTRY
AND PRESENT ITS CLAIMS TO
THE WORLD.

Boost Pensacola should be the
slogan of every citizen of this COM
munity," remarked Mr.. c. W. Lee, of
Newark, n. j., to Journal represen-
tative at the Merchants Hotel last
night.
You have undeVeloped resources in
this region which should be heralded
to the world. After a cursory inspec-
ton of these resources, both agricul-
tural and industrial, l am convinced
that Pensacola has a great future in
stOre-a future that can be greatly
augmented through the individual eff
forts of your citizens, as well as
through their com bined Efforts
Mr.. Lee is identified with firm of
advertising specialists who have been
successful in presenting the attrac-
tive features of cities to the world.
For the past year his concern has
handled the advertising Tor the Column
bus, Ga. Board of Trade, exploiting
the fame of The Electric City of the
South" until it has spread from ocean
to ocean and from the Gulf to the
Great Lakes. These efforts have not
been of a spasmodic nature, but con-
Quoted along distinctive lines.
Mr.. Lee, Il am convinced that the
South presents the best opportunities
for investment to be found in the
country today, and that the next ten
years will see a remarkable growth
The cities of the South are awaken
ing to these opportunities, and many
of them, through their commercial
bodies, are making determined efforts
faT
"a consistent, conservative adver-
Using campaign, planned upon broad
lines and extended over a sufficient
period. would produce remarkable re-
suits for Pensacola. Such campaign
should be conducted under the aus
pices of the Chamber of Commerce,
and the many advantages which Pen
sacola has to offer to the manufac-
turer set forth in attractive form. The
prospective settler should be given
correct information upon the produc-
tivepess of the soil in this section, the
character of the products that can be
raised, and the market demands for
these products.
THE great weakness of municipal
advertising in the past has been the
lack of constant effort. Commercial
bodies have secured appropriations,
which have been expended in a spas
modic manner, and it has been utter
ly impossible in such instances to
secure results.
Il have been greatly impressed with
the possibilities of Pensacola as a
manufacturing center. With your
beautiful harbor open to the commerce
of the world, with the immensely OF
your export trade and with the air of
prosperity that pervades the city, sure
ly there is opportunity to stop the
progress of some of the raw materials
daily passing through your port and
have them turned into manufactured
articles for home and state consump-
ton.
Il am informed that the soil in this
region offers unbounded opportunities
for the raising of high grade wrap
per tobacco for which there is an ever
increasing market; that cane and veg
etables car be grown In abundance.
Surely the world should be informed
Of these opportunities.
The progressiveness of your mer-
chants is demonstrated by the use os
electric light for advertising and dis
play purposes. Electricity has been
the great civilizer of the century
Bright streets, bright stores denote
progress.
Montgomery, Chattanooga, Atlanta,
Savannah are all boosting. Why not
boost Pensacola, and be prepared with
open arms to receive the tide of man
ufacturers and settlers that has al
ready begun to flow Southwark"