Pine Bluff daily graphic., 1907-07-08
REST ROOM IN STORE
Succession ofVaIue to Merchants
 Who Want Country Trade.
PLEASE THE FARMEn'S WIFE.
Provide Accommoda ation For Women and Children Who Spend Day or an Afternoon In Town-Headquarters With Horne Comforts.

and Children Who SpeEd Oay or
 an Afternoon In Town-Headquarters
 With Home Comforts.
 Some merchants wonder why so many of the women on the farms keep mail orcer catalogues constantly on hand and buy articles from the big city houses which they might purchase from tho home stores to equal advan tage. Did it ever occur to you that the town merchants who make any special prov ision for the comfort of farmers wives and daughters who patronizc the stores are scarcer than hens teeth? A recent writer iD Golfers has some thing to say which may offer valna= ble suggestion in the matter of keeping and increasing home trade.
 Suppose you're a Kansas farmers wife, says this writer. You have driv en into town for street fair day in the willing heat of the prairie summer, including the baby, under the big ye- low umbrella strapped to the wagon seat. Shopping done, the wagon un- hftched in vacant lot, lunch eaten ill its shade, the man goes back to the holiday street. The woman stays be hind to mind the children. She might go to store, to be sure, where she would be ill every ones way. Well meaning folks would give the children candy until their little hands would stick to everything they touched, iu cluding their mothers skirts, and there would be nothing to do but go out into the street and walk, then return and wait and wait. So all that long after noon she sits on the ground, holding the baby ill the little patch of shade. The sun beats down: clouds of dust envelop them; the children's hands and faces become grimy Finally, at 6 o'clock, the man returns, hitcheS up. They watch the balloon ascension and start home. Then what? Supper to get. milk to strain and put away, dishes to wash. chickens to shut up, calves to feed and the tired babies to bathe and soothe to sleep. The woman had looked forward to this outing as much needed change. When she final ly gets to bed she is tco tired to sleep. Her holiday had been spent under q wagon on dirty vacant lot. The shade of the trees of her own yard would have been pieasanter
 "This," writes a wOlnan from Car bondale, Kan, "is the condition in the average town. There arc nu,nert's places where the men are welcoalel where they can spend an hour without a thought of being in the way. Should not these busy women haze q place Of their own where, when their shopping is done, they can take their ba'3ie; and visit and rest and go hone rer-a he. and strengthened rather than utterly worn out?"
 some plutocrat with money to donate for the establishment of q town club for country women or should it be looked after by the township or the county? It appears that it should be looked after by the individual store keepers. Here is fine opportunity for some enterprising merchant who live on farms.
 Suppose you are q farmers wife and you drive into town for q days recrea- ton and shopping. Instead of having to keep the children by the tied up team and cat a cold luncheon on the grass or in the dusty street you take the little ones to the enterprising store of Blank & Co.,, general merchants. In the store building is a commodious room set aside for women and chill dren. There are coZy chairs, tables with the newspapers and magazines in easy reach, couch or two for loung ing or mapping and q motherly woman on duty to look after the children.
 You find in this store place where you may wash the dust of the drive from your face and do up your back hair and see that your hat is on straight. You make the rest room your headquarters for the day, leaving your bundles there as well as your children You are free to go about town on CT rands, returning at noon to eat your luncheon from one of the tables, per haps with a cup of coffee hot off the little stove provided for that purpose You meet here also some of the wo- men who live in town and who drop in to rest and chat while doing their shopping When the time comes for you to bundle the children into the wagon and start for home you will feel a great deal better than if you have had to undergo the experience of the wo- man described above.
 If Blank X Co.soffer you such club room, where will you do most of your trading? With Blank & Co.,, of course. Thus the firm gets more than value re- ceived for the expense of maintaining the clubroOm and in addition has the satisfaction of making the farmers family comfortable for the day.
 Any merchant who has the enter prise to open such rest room in con nection with his store and advertise the fact is bound to get profitable re- suits