The Montgomery advertiser., 1907-01-03

, solved the problem is apparent to the most critical eye, and the vast exterior of the big structure, from the solid l granite bases clear up to the cornics edge, Is done in the finest style of French Renaissance, the entire face in ivory-white enameled terra cotta. The effect is that of the most superb and splendid beauty of design, execut- ed without a single lapse of detail to mar its perfect finish.
 Large plate glass windows, with or namental iron frames, give light ana ventilation, and all the windows of all Avenue, Sixteenth Street and Seven- teenth Street sides. are also of the best plate glass.
 The construction is absolutely fire- proof floor arches and partitions of hollow tile ireproofing, carried by steel columns beams and girders on cast iron base plates sunk to solid rock or resting on q foundation of concrete. This steel structure is calculated to carry a load of 300 pounds per square foot over every foot of floor surface on all floors.
 No modern building is ,bsfter built than this from the flreproof point of view or more solidly constructed from curb to Cornice, insuring at once the fullest protection to life, safety of stock and contents, and immunity from loss by fire or interruption to business because of it.
 Great credit is due and accorded to Albert B. Groves, the general and su- pervlsing architect of the White House." St. Louis, and to James Stew art Co.,, of St. Louis. general con- tractors.
 FLOOR ARRANGEMENT
 The floor arrangement is perhaps the best example of "applied system" in a distributing house ever devised.
 Convenience, Sasy and rapid commit nication, economy, safety, labor saving fQuf1ra1 of variety aXhihitnd at every turn.
 Waste, both in time and substance. has been anticipated and eliminated; hardly useless step or an unnecessary man and structural machine which ev- idences the experience, intelligence, forethought and foresight of the men who have made the Brown Shoe Com pany what 1t is and the great building which will help make it what it is to be in the future.
 BASEMENT AND SUBBASEMENT.
 Here are installed fthe heating and cooling system, lighting system and power plant.
 HEATING AND COOLING SYSTEM.
 "The White House" above the first floor is heated by the latest improved vacuum system The first floor and basement are heated by the most mod ern blast system. All the air. before being heated, passes through the Me SFeeiy aii "dshSI' mhiSh ii1 ",heot IS heated to 0 temperature of 70 degrees, and cooled in summer to a temperature only two degrees higher than the wa ter from the city pipes; which means that the temperature of the office. lobby and salesrooms will be kept at practi- cally 70 degrees the year around.
 LIGHTING SYSTEM
 The White House. Is lighted with about 5000 incandescent lights from its own power plant. An eight-panef switch board in this plant controls the lights on each floor from the engine room by a separate switch. This means that, if the lights on one floor should become inexperienced, the other floors would not be affected while repairs are being made.
 This system. as well as all motors for running elevators, carrier system, fans, etc, is run by it's own MAGNIF- ICENT 50-HORSE-POWER PLANT,