Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1907-01-03
TO ADVERTISE.


The idea of advertising salt Lake
city as a desirable place for home-
builders is neither new, nor original
with the real estate men The Pioneers
who arrived here in 1Si7 and the fol-
lowing years, had hardly established
themselves in their humble huts before
they sent their missionaries to the
states and across the oceans. These
preached the Gospel of the Rede9mer'
but they also told the world of the pos
sibnitIes of the Valleys Of the Noun
talns. and foretold the future destiny
of the entire intermountain region
Every year since then little army OF
intelligent young men have been in the
mission field. The vacant places have
been filed as soon as required and new
fields have been occupied whenever
possible. In late years some of the
noble women of Utah have joined their
husbands, or brothers in the field, go
ing from house to house, or speaking
10 the multitudes In the crowded thor
oughfares. These men and women are
missionaries with message to the
world of spiritual nature. but they
are also patriotic Utah boys and girls
and American citizens. and wherever
they go, they speak about their beau
tiful homes in the Valleys, and the
wonderful development of this region
And they are advertising mostly az
their own expense.
Besides, the people mere have been
sending out literature to all parts OF
the world. setting forth the conditions
both from temporal and spiritual
point of view. The Deseret News and
other Church publications are read
In nearly every part OF the world, and
wherever they go they are advertise
ments OF the best paying kind, for the
City and State.
But the Pioneers and their success
ors did more than advertise. They
made IL possible for those who decided
10 come and live here, 10 find remuner-
alive work. They established all kinds
of industries. as fast as resources and
circumstances would permit. They
built schools and founded Institutes OF
learning. They laid solid foundation
for future prosperity. They labored UNI
der difficulties known to all empire
builders. and also under some peculiar
TO this region, but they brought TO the
task firm determination, intelligence,
love for their fellow-men, and uncon-
auerable faith, and therefore success
was assured from the beginning.
Now, we submit to the business men
OF this City that If they want TO do
effective advertising of their own, 1t
win be necessary first to silence the |
ours that are incessantly |
barking and bowling about Utah and |
the Enormous" 1t win be necessary to
register an emphatic protest against |
the falsehoods that are daily manufac'
tured concerning a hierarchy that |
has no existence, and alleged pledge
breaking and other phantasms. The
anti-"Mormon" sheet. by modifying its
tactics somewhat tacidly admits the
wrong It has been doing in the past, but
II stu maintains that this city was UNI
der Church control and suffered from
some sort of tyranny, from which 1t |
had to he rescued by the motley crowd |
that arrogantly appropriated the name |
Americans AS long as the business |
men are content to have such cor
temptble falsehoods spread broadcast
about the people on whom they very
largely depend for their business pros
perity, they will not obtain the best re-
suits from money spent in advertising.
e-,ta,1o tho falschoOds by refusing sun
port to the manufacturers OF them.
Then advertise, II II is fact that
falsehood generally travels many miles
while truth is putting on her shoes, It
Is necessary TO prevent falsehood from
getting the unfair start in the race.