The herald and news. [volume] (Newberry S.C.) 1903-1937, 1907-12-13
CHRISTMAS DOODS FOR
THE HOLIDAY TRADE
NEWBER;RY MERCHANTS HAVE
COMPLETE LINES.
They Anticipate Big Trade And
Announce Their Bargains in
The Herald and News.

The Herald ana news.
The merchants Of Newbery are
prepared for the heavy Christmas
trade which is always done in New
berry during the two weeks preced-
ing Christmas. It is probable that
never before in the history Of New
berry have sucn large stocks of
Christmas goods been purchased in
anticipation Of the holiday trade.
This is but natural, because Newber-
ry has grown along material lines,
and the merchants Of Newberry have
increased their purchases in proper
tion to Newberry's rapid growth.
The financial stringency Of the
past few months has not played any
part il the calculations Of Newber-
ry merchants in buying Christmas
goods. It is not to be denied that
money has been scarce, but with it
all and through it all the fact re-
mains that the south is more pros
porous than at any time before since
the War Between the States, aid the
merchants knew that with Newber-
rvs growth the Christmas trade
this year would be the biggest in the
| history of the city.
Christmas is the children's festl-
val, because it was on Christmas
morn that the Babe who was to. be
the Savior of the world lay in Beth
lehem's manger. 1t has come to be,
and rightly so, that one Of the great
objects of Christmas is TO make the
children happy. Santa Claus comes
to them and in the bestowal Of pres
ents teaches them the great Christ
mas iesson,- upon the truth. Of which
the salvation Of, the whole world de-
Epends. At Christmas tims the stores
balways remind one of f*toy land, bit.
tie girl and hoy land" But for: this
Christmas in Newbery, net only have
the toy. stores, the ehildrenis- stores,
Laid in large stocks for. the Christ
mas trade. but the clothing stores
and the hardware stores and The
/ grocery stores and the drug stores
Land. all the stores-pot only those
which handle the toys for the chill
Fdren, but also those: which handle the
necessities Of life-have purchased
goods which should demand the at
teation Of Christmas shoppers.
The Herald and News today prints
sixteen pages, in which are included
the announcements Of the Newberry
merchants to the holiday trade. Their
advertisements should receive. the
attention of those trading in New
berry. In a business-ike manner
they tell what they have for sale and
invite the patronage Of those who
wish to purchase goods. Before the
DAYS of large newspaper circulation
| it was a rule that any one wishing to
purchase goods must 60 to the stores
and look in each to see which hand
lied tae goods the purchaser wanted
lat the. price the purchaser desired to
pay. That time has passed. 1t IS a
safe rule that when a merchant has
bargains to offer to the public he is
[going to let the public know OF
them, and the merchant knows that
the best medium is the newspaper.
It is the logical conclusion that II
one wishes to purchase Christmas
goods this year the safest way to
make a choice is to read the adver-
tisements Of the merchants in the
newspapers, and to 60 to those mar-
chants who have advertised their
wares.
In this issue of The Herald and
|
News many Of the merchants OF
Newberry have offered bargains.
The Mower Company.
One of the principal lines to
which the Mower Company desires
to call the attention Of Christmas
shoppers is millinery, which is now
being offered at cost prices. When
the Mower Company advertises COST
l. means cost, and when they say
t3ey are going to close out their mil
flinery at cost, it means that their
! patrons are going to get hats at cost.
! Miss Burk is now serving her second
season with the Mower Company, and
| that she has ability and taste IN tae