The Corvallis times. (Corvallis, Or.) 1888-1909, 1907-05-17
That Affect Newspaper Men-How
1 Advertising Pays. 2

Il Advertising Fays.
4 Portland Journal. Tuesday: Two
newspaper men fell under the Nigh
ty arm of the law this mo ming,
when the federal grand jury return
ed ldictments against B. F.. Irvine,
owner and publisher of the Coryal-
Ills INES, and Ruthyn Turney, ed
sitor of the C,'rvallis Gazette. Both.
Emen were indicted for publishing
advertisements of a lottery scheme
land sending copies of the papers
through the mail. ~
/ Although the ect is illegal, it is
believed that the Corvallis, men
were ignorant offenders and had no
Intention of violating the law. The
ipenalty is fine of not more than
$500, or sentence of not more than
lone year, but it is proba BILE that the
men wi get off with a lighs fine
/ Perhaps readers OF the TIMES will
be interested in knowing the reas-
ons for this indictment. It grows
out of the publication in the TIMES
aud Gazette of an advertisement
TIE advertisement was one in which
A. K. Russ, well-known Corval-
lis merch int offered suit case to
be given away free in connection
with the sale of goods at his estab-
lishment. 1t sta ed that ticket
, would be given NTH each dollars
+ worth of goods. and that the holder
, of the lucky ticket in drawing to-
, be held on certain date, would get
. / the suit case free. The advertise
n ent ran during the month Of May
aud the early part of June year
+ ago. 1t was the same kind cf an
a advertisement cf which both papers,
s and all papers in the state had run
: hundreds. Il was a favorite meth
, 4 od of advertising among Corvallis
dealers for a long time. AL read
ers of the local papers will remem-
Der many advertisements of the.
e characaer that used to be published
: It was for the put1 cation Of the,
le Russ advertisement that Mr.. Tur-
[e ney of the Gazette and the publish
IS er of the TIMES have been indicted.
p An interesting feature Of the sto-
n ry is that reither Mr.. Turney, nor
y the TIMES peopl. moi NJ. Russ;
= and as far as the TIMES can learn,
&c anybody else in Corvallis krew at
# that or tor some time atterward that
= the running of the advertisement
.rt was unlawful. During last sum
IS mer, sometime, probably several
is- weeks after the advertisement had
% been run Postmaster Johnson notI
,s+ fed the TIMES that les ructio,s had
7 been eciv.d received notifyiEg;he
| postohc that the running q
-tvp drawing" advertisements were un
he lawful under the anti-lottery &C
81 pa sed by congress, and of course
| though many such advert. sement
an were subsequently ofere, they wer,
r1n, all refuse aud no more have sine
nd been published. It might be added
!, parenthetically, in view of late de
| velopments, that no more will be
as OF course advertising .rays the ad
for vertiser, but not the publisher, O
ct least not that kind. II it result
aid in sending this publisher to Nc
MT Neil's along with the other Orego
a niars, the book he will write vii
T not be, "What I know about fan,
7 frauds" but "What 1 do know
e. about Advertising
~ ~ Perhaps of int rest also to TIME
~ readers with reference to the indict
!. l ment is the fact tat, not until with
na IA ten days, did the indicted pub
- u,e Usher of the TIMES even know tha
- such an advet'i ement had bee
pus ~: run for Mr.. Russ. Neither db
D'' this publisher, nor any one abou
the Office know, until within te
led days that at the time ths advertise
in ment was run that it was unlawful
nv. Nor, did this publisher know th
the contents of the advertisement uut
lis Wednesday Of this week, the da
at after the Indictment was returned
we'd Nor did Postmaster johnson knoy
be klow at the time the advertisement
oat was running that it was uulawfu
be for the same law that makes it ur
>ne lawful prohibits postmasters fror
be allowing snch advertisements t
ne. circulate through the mail. If th
postmaster didn't know of the Law
A. it Is easy to understand why th
nal newspapers didn't know, for th
his reason that it was finally from th
the postm sister that the newspa aper
nil were notified that the advertise men,
ned could not be printed. No bla ue
the the matter, of course, attaches t
INK Postmaster Johnson either, officia
ent 1v or otherwise = tt'h- ,}i1.t3'.i