Clarke courier. [volume] (Berryville, Va.) 1869-1997, 1907-07-31
LITERARY LOG ROLLING.
How Some Famors Authors Sought to
Advertise Themselves.


Advertise Themselves.
The examples cited by Francis Crib
bic In h.5 article o. Tile Comedy OF
Literary Log Rolliiz~ ia the strand
MaEazinc arouse soc suspicion as 20
thor absolute authenticity. but are
amusing; enough whether true or not.
Sainte-BcaXc increased the circulation
OF his books by insisting upon fighting
duel ia the rain with an umbrella
over his head. Gerard &c Nerval used
to Dee secn in the streets OF Paris lead.
ing a lobster by string. Nine. Kru-
dener. the author Of valerie" and the
friend OF Alexander I. Of Russia. made
the fortune of her novel by calling at
all the Paris shops and asking for va
rious articles OF dress a In Valerie"
OF Victor Hugo and OF Alexandra Du-
mas the elder the following stories are
told
Nor was the great poet ashamed 20
roll his log even at a funeral. lie seized
the opportunity at the Obsequies OF
one Of his own sons. 1t happened that
on the way TO the cemetery the pro
cessiOn passed n travelling menaCerie.
and the lions. for whatever reason.
stopped roaring Just as Victor Hugo
was in front Of their cage. His COM
panion. minor poet named PellepOrt.
drew his attention TO the fact Mas
ter" he whispered. "the lions recognize
you and hush their voices The king
OF beasts Is silent in the presence Of the
king OF men" Victor Hugo bowed and
turned the matter over in his mind.
Then. after meditation, he said: "Pelle-
port that was a happy thought Of
yours. Couldn't you write something
about it, And PellepOrt wrote "a SON
net about it. and the fame Of the mas
ter stood on 4 higher pinnacle than
ever
And finally there was tho case of Dr.-
mas. Of whom il may almost be said
that his whole life was an advertise
mont Some one once said OF him that
his vanity was such that he was capa-
Bile OF getting up behind his own car
( riaSc in order TO demonstrate that he
had negro fOOtman in his service.
lie certainly did many things almost
as absurd rs that I'm his restless pur-
suit Of reclamc. ono Of his delights
was % clothc his noble proportions i'm
a uniform and To cnbcllish the uni
form with decorations q which he was
not entitled. He even went 50 far rs
himself to design the uniform in which
he fougit-or. rather. did not fight. for
he arrived after the fighting was al
ovcr-in Garibaldrs army. and lie
+ achieved n tremendous advertisement
by conducting a we'll known actress TO
court ball To which she had not been
+ invited. lie got another advertise
mcnt 10y allowing himself TO bc sued
for nondeiivcry OF a fcuilleton. Uc
was utterly in the wrong. AMI he lost
his case. but De kept the court I'm roars
Of laughter while he explained his liz
crary methods and tire nature Of the
distractions which had iutcrfcrel with
tho fuihllmcut OF HIS contract. But
the best Of an his advertisement wa.
+ attained when the announcement 40.
pearCd that VI. Alexandra Duma,
would write tho last chapter OF forth
coming romance sitting IN shoD win
dow. for all the world 20 see how II
was done One can understand thai
that sort OF advertisement would suit
the authors who are also Interested FL
the sale OF hair restorers. They MI
most owe It To the public - exhibit
themselves In this way. killing tw,
birds with = single stone But FOR N,
author OF Monte Cristo" 70 do Il wa.
surely the ne plus ultra Of the coined,
Of log rolling