The Columbus journal., 1907-04-10
MUCH IN LETTERS
SHOWING IMPORTANCE OF suss4
NESS CORRESPONDENCE.
IN Theoe Days Of Fierce compsssoesf
. The Man Of Affairs knoWo ~ :
:; Cannot Afford . Offend +:
, Corroopondonto.

III be sure" SAID inc U0Sauo
man, 'fn writing letters We always En-.
deavor to make them s~at3sfActory 70!
those to whom We write: but II pooea:
BILE We should be more than ever care
full to do this In writing to correspond.
ents whom we may have occasion %.
address but once. .
You zee persons TO whom We are
writing frequently come to know ~;
and they Judge % BY what We are and
make due allowances for the lapses or
incidental SHORTCOMINGS inseparable
from the conduct Of any business: but
the person to whom We may have &C,
casion to write but once judges - ~
that identical letter. BY which. IN hts
or her estimation, We stand or fall
If to such . correspondent We send
q brusque letter It may wound or q.
fend. and the person receiving It VIII
keep away from u thereafter II he
can: whereas. II We send him . polite
and well considered letter; one In
spired evidently BY . desire to-be
courteous, the recipient win Be pleased
and his disposition win be friendly.
$50 when We have occasion to write
. letter. perhaps the first We have
ever written to . customer. and keep:
ing I'm mind that We may never have
occasion to write another. We give
thought to the impression It 10 sure to
make for good or III and endeavor to
make It one that shah please. It may
be about . very slight Transaction. in
Nolving IN amount % small that what
with the time and labor We bestow
upon It We shall come out 1t . loss.
But We don't take that into account
1T al What We want II to have this
customer know and believe that We
are endeavoring faithfully to treat him
with fairness and courtesy. We want
to keep him. not to drive him away.
we may lose On this individual
transacton With him. but It isn't this
transaction alone that We must have
in mind. Many . good customer who
might otherwise have quit has been
saved and kept - . customer and
made q friend Of by one sound and
polite letter written when the occas.
don arose.
And We certainly want friends. II
We depended for trade solely On peo'
pie who came and bought something
ouce, but never again, We shouldn't do
much business. What We want % "a
hold al the customers We can, to KEEP
them and to build up . trade to which
Ne n add that transient custom. and
We certainly never do want to drive
away . customer by writing to him IN
impatient or careless letter.
An interesting thing about the
writing Of polite, confederate and
thoughtful business letters 10 found IN
their reaction On the writer. Even Il
he has ben writing such letters from
business reasons only he win soou
And himself imbued With their spirit;
he viii come to ind % much satisfac
ton In writing them y the persons
addressed do in receiving them. u
short, II he were not already 20 h
win find himself sincerely DESTROYS q
being polite, consjderate and obliking
and In this he Vim have made more
than o long step ahead. for ~ he d
% will his subordinates come TO be. !
They win take their cue from him
and how much they can mar o. he'll
him! By them - his IN o. his eoot
fortune increased and multiplied.
Truly Il % good seed, Whereve,
0oWed, the really good businees letter
and It II fruitful In proportion to. tn
amount Of seed scattered, when sowei
In. the mind of the customer to WHOM
you may have occasion to write bu1
once"