The Fairmont West Virginian. (Fairmont, W. Va.) 1904-1914, 1907-01-04
AN ANNOUNCEMENT AND A FEW
WORDS CONCERNING 1r.

No Important step ought to be tax
en- without careful and due consIdera.
ton. There need be no argument to
establish that proposition. With this
knowledge is our possession the pre-.
'samption Is that we would carefully
consider an action before taking It
Therefore, the West yirginian makes
the following Announcement:
beginning tomorrow. January 9Th,
u new rate card for advertising will
go nto effect The object is two.
fold. namely. that We may get more for
our space, which has increased In val,
ne by reason OF q rapid growth in cir.
cuIation and that uniformity may be es.
-tablished. The revision of the rate
card has become a necessity in order
that the newspapers OF Fairmont may
continue TO keep pace with the city.s
rapid growth. A newspaper is of val.
ue as an advertising medium Just in
proportion as 1t circu1ates among the
>peopie and Is read by them. The Fair
apers have been wording like
no enlarge their subscription
Ehe West vIrginian,s circula.
8 more than doubled within the
Yyear and every advertiser has
Zen advantage Of that remarkable
Increase without a cent OF additional
4 cost. Naturally, that condition could
not longer prevail and the West vir.
i gilman is now simply marking a little
! higher price on what is has to sell be.
cause It has a much better quality of
goods than ever before.
A Letter to Advertisers,
The following letter is being sent
out to the advertising patrons Of this
paper to-day:
1t Is Jul intention to. establish a uni
form, reasonable rate for advertising
and with that end in view we have
prepared a rate card effective after
January 3. 1907. a copy Of which is
herein enclosed.
You Will observe that the rate to be
charged for advertising has been
slightly increased. but the price is
stiIl very low when compared with
the rates charged by other papers and
the matter OF circulation is considered.
This increase is made necessary not
only from the fact that the old rate
was such that a daily newspaper was
compelled to run its plant at a con-
siderable loss to the publishers. but
from the further fact that everything
that enters into the production of a
newspaper has materially advanced in
price, paper, metal, type, ink and ma
chfnery are oil much higher in price
than formerly. Wages have also great.
ly advanced. especially is this true of
skilled labor which is absolutely nee
essary for the publication of a daily
paper. The newspapers OF Fairmont
are now paying out each week over
5000 for labor, or about 800 per day, all
of which is spent In town and goes to
help build up the business interests of
the town.
Newspapers are public b~enefactors
and without them no town would
amount to much. A town is greatly
judged by the class Of its newspapers
n we trust that patrons will
take this liberal view OF the situation.
Any additional revenue that this pa.
per may receive from advertising will
be given back to the public in the way
OF the betterment of the paper and its
service, which will stiil further in
crease circulation. thereby giving the
advertisers better results.
Yours very truly,
FAfftMONT WEST vIRGINIAN PUB.
LISTING COMPANY,
BY L. NJ. DAVIS. Bus. Mgr.