The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1907-02-13

PROVED ~ STATISTICS.
In leading article Of the New
York Musical Courier. tho editor
WRITES significant feNsew of the
piano trade u the Pacific caaNt Il
al interesting fact. which he proves
hY CENSUS statistics. that the people
II the Coast states buy annually
almost double the number o. pianos
Ter capita That eru purchased IN the
rest OF the couufFg, The generous
attitude ~ the people az tho Coast
towards the highest eiAwa % mNsle
al attractions has long BEEN a suit
iect II eomment tn musical circles
~ the EnRt. and thlA AtfikinN fact
II another exemrllflcAfinn % the
demoofalisAtlon % mnsln. and the
universal Interest that i ahHwa ~
the arr Incidentally. ire editor
thFUWa some iight upon the plano
Industry Of the Coast ff1sf Ntli be
surprise to those uot Intimately
familiar wlth the sFade eautltlana
l. appears that tntAY fully enehalf
~ the the entire plaaa business ~
Tie Pacific coast IL aone through
tha Johnston piano houses. aua
their afglilated Interests. vhoae dts
tfEhutinE anuatN are II Seattle. Ia
rusna. sssakane. Portland. san ffsa
nlken and A laHEa mauahef q smaller
towns uaa IL surprised - iaaTn
that IN a tine of industry waieh has
alwRsa heen ApgAea Of as sers
much userduue. 4 force r9uit BE- em.
tahilehea whirh Il uuw tfAnaaeilas
4 yulame II business eunai 10 that
II al other piano houses OH the
Coast eamhlnNd. The rsAnaas EukI
such 3 fvniaf sabin evolution Ia thu
Industry arr not hard 70 under
stand.
The eatlf plano dealer rarely
placed bis business upau . naereanaI
glis hAAAA Instead ~ being 4 slmpta
commercial undertaking. the plane
business WAS usually oue vast SO
tam 81 intrigue and deception.
A large pnupoFktun ~ the ptaan#
xaid wefw the auhiuetn of barter Au1
eannlvAneu. Eaeh eieelef hAFfuunA
"a hltmaelf 9Th = eolerta IL naac
esztea whuNe aim Il wAa. nssen -
the naat inAtAtnua methods. "a pro
NOTE the trade of their particular
chief. and not tntfsauentIs ffuaa
four 20 sis commissions eeFe paid
% each sale A result. fery
tuN grade II Instrument vas Aald
At an uxurbisAat price. and. inaaad.
tbs final aelisnK price ~ zach IN
afrumsnf wan hhslf to b made the
subject ~ eautiaaaaa hakaisha
This waa the eaaalfica 81 affairs
mhsn The tuanason piano heuaeH
Were first established On the Coast
Their frat move NRH "a condemn
methods II this kind and place the
business on = strictly commercial
hasis nEiere II our iina ~ Fo-ois
Hefa arr eur prices Here are unf
tsrma. This IL the msihnd "a which
we conduct cur business Here ara
oar references We wtii make ge09
Any ease Of deficiency. We are
merchants We Offer fna from this
tine rs great 1 selection AZ yna taRy
ti~wm nsee~saFy Tor the purpose ~
securing whAt ynu vtsh. The ean.
ssaut abie1f ~ the h0ase has been,
not the e1tFavaxant profit that
might 10 rxaeted on each particular
sale. but 10 make the number 81
ia sales 40 enormous that the
pFufit per suatrumeut might safely
Be- reduced To . minimum.
The method waA an innovation In
the plano business. hnd the Mueie.
81 Courier points out that even 70
this day It u Impossible for many
Or the manufacturers Of tbs East
10 feAilxe that such an enormous
business could have been buiil upon
lines such as these II Il another
instance 81 the West teaching the
East. but II IL far more significant
and hopeful IN That Il e a force
ful vindieation Of straight. honor.
able business methods a. opposed
70 sharp dealing and ehicanery
This tremendous business now
represented by twenty sis houses
on the Coqat. organised on the The.
DRY that he piano business would
be- a success. II conducted on pare
IN mercantile principles that the
people would appfaeiate the fact
that goods were honestly offered
under thnir titles. that they wort
sold without Misrepresentation.
without boasts and force aud 10.
trigua 70 compel customers 10 take
the instruments against their bet
ter Judgment. r. a lasting examnts
60 the Younger generation at the
business world II IL a proof that
Nell-dlrecied energy along strAigtis
forward lines IL the great eaaeaiief
70 success. aud that against IL No
amount % intrigue OF clever decep
ton can possibly prevail The etii-
tor OF the Musical Courier contin-
una. THE result stands out be
fore us IN the shape Of a plano bnaiA
ness which Is stu IN tie infancy
and which Is destined. under the
present system. TO become n atin
greater force in the trade than ~
has been and fs today II IL oaly
question Of securing the proper
aida. the proper assistants So
long as this uew principle has
proved itself to be a correct one. Z
this detail will also be solved. II il
even unnecessary. IN this instance.
20 refer to the pianos that have
been disposed Of The ID s John
aton Co can get any make OF pianos F
they desire The strong executive (
force that Measra Johnston and
Eilera both represent and the uui
voraal strength Of the firm. both +
from the credit side and the local F
reputation they have. make thia +
business one of the strongest ad- +
luncts Of the piano industry In the +
United States"