The Lamar register., 1907-08-28
HELPING THE TOWN
HINTS AS TO MAKING THE HOME
MARKET BETTER.
HANDLING OF FARM PRODUCE
How Merchants and Farmers Can Co
Operate to Their Mutual Advan-
tage In a Business Way.

tdSe IN q BUSINESS way
Many agricultural towns could be
vastly improved by affording farmers
better markets for the produce that
they have to dispose of. In the ra-
dius OF every country village there
is sufficient butter and eggs and other
products to be marketed. the hand
ling of which would make q profitable
business.
The custom that has prevailed for
many years of storekeepers fndiscrim-
inately handling produce does not ap-
pear to be to the best interests of
towns or 1t may be said. to the mer-
chants or the farmers. In the first
place the average storekeeper has
no facilities for the proper handling
of perishable products. He may not
receive sufficient to enable him to dis
pose OF the product to the greatest
advantage. Therefore instead of max
ing any profit upon what he handles.
many times he is the loser and looks
for his compensation in the trade that
may be given him by the farmers who
bring in the produce.
1t is important to town whether
1t is reputed to be good produce
market or otherwise. Where the
farmer can receive cent or two
more for his butter and eggs he is
likely to turn his attention. In some
towns there are regular buyers OF
produce, but often these methods are
such as to be unsatisfactory and re-
suit in loss of trade to the place.
Merchants generally exchange goods
for whatever produce may be brought
to them. In many places they will
not pay cash, and it has been known
where cash has been paid that it i'm
mediately found its way to some other
| town where goods was purchased.
Each town that has any consider
able patronage from the farming COM
munity surrounding 1t, should have
small cold storage plant. One plan
that has been found practicable in
many towns is the organization of a
produce company in which merchants
of the town as well as the farmers
are stockholders. These concerns pro-
vide every facility for the proper
packing and storage of eggs and but
/ ter and other perishable produce, and
sometimes include a butter renovat-
ing plant. Where such companies are
operated the merchants refuse to
handle produce. referring all who have
such to sell to the produce company.
The company pays the highest mar
/ ket price for what 1t buys. Instead
of paying cash, due bills are issued
which are accepted the same as cash
at all the stores in town. Each week
the merchants who receive these due
bills in exchange for goods have them
cashed at the office of the produce
company.
| By paying from a cent to two cents
a dozen more for eggs or per pound
, for butter these produce companies
have been wonderful factors in bring
ing trade to the place. Not alone do
they benefit the town by bringing ad-
ditional patronage to the merchants.
! but the business can be highly profit
/ able II managed rightly. 1t requires
but little capital to operate such an
establishment. 1t is well when organ.
ization is taken up to limit the
amount of stock that each shareholder
receives to one or two shares of a
par value of $50 or 500. An effort
should be made to have as many mer-
| chants as possible shareholders. Also
to secure as many shareholders among
the farmers as can be had. 1t should
be understood that instead of paying
cash, farmers pay for their shares
of stock in produce at prevailing mar
ket prices. With all the merchants
in the town Interested in the sue
cess OF the company. and the farmers
throughout the country also share
holders and participants in profits that
may be made. it will be soon found
that the produce company will be
handling all the produce business that
originates in the community.
In many localities where this plan
has been put in operation the farmers
have discovered that they could re
ceive better prices for their butter
and cream and eggs than under the
old system. Being associated in a
way with the business interests of the
place they become more interested In
all affairs of the town and are more
inclined to work in harmony with the
merchants towards anything that has
the improvement of the home towr
in view. One of the desirable things
about this plan is its tendency tt
lessen the practice of residents O
rural communities trading with mai
order houses and department store.
in the large cities. Another admir-
able feature is the adding of al
additional labor-saving industry t
the town and the keeping of the earn
ings of the people in circulation IL
the community.