The Lake County times. [volume] (Hammond, Ind.) 1906-1933, 1907-12-24
Outslde Trade a Fnctor.

All of the larger merchants agree
that if they had to rely on the Ham
mond trade alone they could not op-
crate the enormous establishments
that they have built up, -but there is
not big store in the Aty that does
no have hundreds of steady customers
from such cities as East Chicago, Whit
-. Hegewisch. Dalton, RiverdaIe.
. HessvilIe and a dozen other
cf01s roads in the country
The Hammond merchants feel that
they are fortunate in being located ii.
a city that is In the heart of an inl
dustrial district and yet so near the
fertile farming districts to the south
that they can count on a large trade
from these places.
The merchants all agree that a large
factor in the securing of this great
out Of town trade has been the fact
that Hammond has a newspaper which
Is the great advertising medium of the
county and which enables its business
men to reach through its columns every
little city and hamlet IN the whole
county. In fact no matter how aggres-
sive merchant might be, no matter
h much he might desire to enlarge
the sce~e of his activities. he would be
able TO make but little progress if his
prospective buyers had not, through
their newspaper, come to look upon
this city as the mercantile center of
the region.
Canvass of stores Made.
During the latter part of last week
and the first part of this. the streets
il Hammond have been crowded with
TNc HTNfn
ceived their share of the trade both
foreign and local
A canvass of the stores of the city
has revealed the fact that the activity
there is unprecented. E c. Minas & !
Co. one Of the large retail establish
ments IN the city, has been doing |
bigger business than ever before
Mr Minas said this morning: Our
Christmas trade has been unpre- |
cedented If there could be any cues |
tion about it I would suggest visit !
To our store. The people EN- to have |
plenty of money. hard r-e 8 or no hard /
times and they are spending it lib /
orally.
: While we began the Christmas sea
son with some doubts and fears. we
are now completely reassured and the
total amount of our trade has been
better than ever before in the history
or our trade"
Mr.. c. Kaufman. of the firm of Kauf-
mar y Wolf, proprietors of the Lion
store. is wearing the smile that won't
come OF. He said this morning: our
Christmas trade this year is simply
unprecedented. Yesterday we brought
ninety prospective buyers from Dalton
alone. and they all made good sized
purchases This is just sample or
what our out of town trade has been.
We could not conduct so large an
successfully If we did
not rely on the surrounding cities bpt
It is also fact that the coming OF
the Standard Steel Car company with
It's several thousand well paid men has
meant a great deal to Us
Trade Better Than Usual.
Our trade this year has been better
than 1t was last, and the extra nav
Christmas buyers have viii swell the
-olume to enormous figures. The peo-
pie of Hammond are coming to rely on
heir home stores more and more and
many articles that were once bought in
are now purchased here"
Outside of the two big stores in the
,ity. the other merchants seem to have
ared as we'll Interviews with haber- Il
lashers, grocers, druggist and jewellers
Who would be more or less affected by /
he Christmas trade are substantially
he same. They all report a good trade
While some say the volume is greater
han others From numerous sources
he fact has been learned that Santa
Claus is certainly not going to neglect
he nennle Of fIamrnnnS