Los Angeles herald., 1907-12-22

BANNER YEAR
FOR STORE
HANDSOME SALES PALACE OBJ
JEcT OF ADMIRATION
c. c. DESMOND TELLS OF THINGS
WHICH LED TO SUCCESS
Establishment Which Started In Room
on Los Angeles Street Years Ago
Is Now Without Peer
on the Coast

Located at Third and Spring streets
Is recent addition to Los Angeles
large number of handsome sales pal
aces.
This immense establishment, where
all kinds of mems furnishing goods arc
to be found, Is made up of three STORES
In one. The hat and mems furnishing
goods store room has a frontage of
forty feet on Spring street and runs
back ISL feet to light alley wniie
the shoe department, which forms an
ideal entrance on Third street, takes
I'M a space of more than 5000 SQUARE
feet. and $500 square feet of floor
space is needed to accommodate the
abundant display Of clothing.
The show windows are one OF the
attractions of the store and cover be-
tween 200 and $50 feet of space, giving
an exceptional opportunity Tor the
show of goods.
The interior of the store is finished
in Flemish oak, and an effect, artistic
and restful, results from the tastefuily
arranged coIors of wall and WOODWORK
The head of this immense establish
ment is C. c. Desmond. whose father
formed the nucleus of the modern em7
porium in a little hat store on Los
Angeles street, between Also and Com
mercial streets, nearly forty years aog.
Work Well Carried On
And right well has the work of build
ing up the once small store been car
ried on. At the time of the establish
ment of the little Los Angeles street
store the city was a pueblo OF be-
tween 1000 and 5000 persons, and the
head of the little hat store was then.
as his son is now, one of the leading
citizens in the community.
working westward with the growth
of the city he removed to the Temple
block and O few years later to First
and Spring streets. in the building of
the Los Angeles National bank. Later
a move was made to the Bryson- -Bone-
brake building, at Second and Spring
streets, and thence to the Ramona
building at Third and Spring, where a
fine store was established and has con-
tinued in q fiourishing condition for
seven years.
During the seven years improve
ments have been added until the recent
overhauling and furnishing have made
of the place one the peer of which
would be hard to find on the Pacific
coast, If in the country.
Visitors from the large cities OF the
east. which, have been looked upon as
the homes of unequaled business estab-
1ishments. have not been backward In
III cir expressions OF pie ant surprise
when visiting the Desmond store, ana
pronounce it one OF the finest they have
ever seen.
Business Keeps Pace
The business of the store has kept
pace with its astonishing growth, and
is larger today than at any time in its
history.
1--WE have more customers and are
selling more goods than in 1906. out
banner year." said Mr.. Desmond yester-
day. Recently our sales exceeded
greatly those of our banner day, De-
cember "a last year. The trade for
that day was so enormous that 1T has
been the subject of comment among us
ever since.
"All that men and young men need
in the way of clothing can be had In
this store, and we can even furnish
trunks, suit cases or other travelling
goods of that nature
ut is but lately we have had the
space necessary to carry so large .