The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1907-04-19
Something About
Bargain Sales
Why THEY ARE ADVERTISED
AND WHAT THEY MEAN TO
TIE PURCHASER.

There are people in any eommun
ity who take exception 10 sales adj
yeriislng. There are some womef
20 whom a half page or page OF
bargain advertising Of one Of the
great department stores would NOD
appoal-they would not give the
| proposition a moments cunaidora
ton On the other hand there are
n great majority of women who do
follow all OF this special adYeftis
inE to the minuteat detail Thcy
know when they can save five cents
on a handkerchief. or ten dollarn
on silk waist. and they take ad
vantage Of the sale TO save the
money Tho woman who does not
follow this sort of advertising up
and who wants a silk waist and
buys IL nj the regular price. IL Ger.
tainly losing the difference between
the regular price aud the aaie price
Now. there are reasons for all
sales There are merchants Ia all
lines Of business who buy what
they think the public will consider
good thing" There are other
merchants who place their ordere
H. such a way that the goods should
arrive at regular stated intervals.
aud Ia such a way that their stores
aud warehouses do not become con
gcnted with an ogerplua of any one
article Nov. the old Adage that
man proposes aud Providence din
poses" holds good In the mercantile
lines. No matter how carefully We
buy. we find nt times that We have
bought the wrong thing. that we
have bought too many articles OF
the same Kind. Certain styles Of
colorn do not meet with the hearty
approval of the buying public. We
sometimes find that our freight In
delayed from some cause or other.
and that when the release comes We
set n great mass Of goods in very
short space Of time Storage. de-
merragc and space Of any kind In
tho mercantile business costs
money
| Now. these conditions may occur
10 the merchant who handles
thread. nails, hats or, In fact. ans
mercantile commodity. and the oniy
recourse is TO fuFce the particular
article Of which you have too large
a quantity on the public By means
of greatly reduced profits.
Did II ever occur TO you that the
conditions arising that neceasitats
the disposal az 9 sacrifice Of linz
az embfoideFIes or laoea. or boots
and shoes, would also occur In 81
lanoa1 l. u any more reasonable
10 suppose that bargains IN lacca
or In any 81 the commodities men
toned above could not also be had
In pisnosf
Now. IL n not reasonable 20 sup
poso that you can come into oui
warerooms. make a selection Of .
piano. aud save from ,i1t 20 $780,
when ne advertise a piano that
originally sold for $3.50 as being Of
fered In this sale for t52T. we mean
a plano that originally sold foi
$3.50 can now be bought for
sgaT--noshlng more nor nothinf
less Nov then. IL this u the case
are you not saving ii25' And yor
knox q dollar saved IL 4 dollar
made Investigate the proposition
which We offer you. Come TO our
store. look AZ the goods We have "a
offer Keep In mind the causes OF
the great reduction In prices. Salts
D. yourself that the proposition Il
straight and above board II you
are satisfied that Il ia, select your
instrument and have Il taken out
10 your home. and We have saved
you money
We court the closest inveEtigs
ton. Go 20 all the other dealers In
iown and see what they offer you
Compare their values and our val
ues. and you will zee you can save
IS per cent. BY taking advantages
~ the present Congestion Sale
prices a.. =. Johnston Co. a0s Sec
end avenue. The House Of Highest
J Quality.