Los Angeles herald., 1907-01-08
USE SCHEMES
TO ADVERTISE
BOXERS MAKE THEMSELVES
NOTICED
Others Follow Lead Taken by Jack
o'5rien, Who Started with
His Greetings Of the
Season

Modern advertising for modern fight
ers Is coming to be quite feature for
the present day puglllsts. In one way
or another they contrive to keep them
selves before the public and in the lime
light, although the means that they em-
ploy are not always the best.
A few years ago a fighter had no
thought of keeping himself under the
eyes of his friends and the world at
large. other than through his matches.
But now while they are working for
larger purses and their fights are
farther between, they must employ some
way of letting the public Know they
are still i'm the game.
philadelphia" Jack O'Brien headed
the line this year with his seasons
greetings" on an embossed card which
he sent to all the people with whom he
claimed acquaintance. AT the same time
the card, which bore two verses of
poetry" composed by O'Brien himself
after nights of hard work, is to adver-
tise the fact that the Philadelphian and
Tommy Burns are to battle for 100000
purse before the local club some time in
May.
Although Jack started the system of
publicity by mail his example was at
once taken up by others, who have
gone him one better" Honey Melody,
pionship, for instance, met O'Brien at
his game and "raised the ante" Honey,
who enters his claim upon the title
through having won from Joe Wolcott,
the black demon, came out with a
calendar for the year 1907, on which it
tells you that he is the champ" and
shows two poses of himself in fighting
pose and one in street garb. He even
goes further than that and let's you
L. i,ict xt-hn ,,aiI ol 10, h i'm,
could be received on the shortest notice
Battling Nelson, although he did not
send out greetings of the season or a
calendar, is possibly the best adver-
tised man in the ring today. Bat is
noticed by people who have a
strong dislike for his manager, Billy
Nolan. The display made by Nolan at
Goldfield will linger long in the minds
of the followers of the ring sport. but
not one of them will think kindly of the
actions of Nolan in making Cans reduce
to such low weight.
Through this performance both Nolan
and Nelson made a name for themselves
that will stand forever in the history
of fistiana. And even yet when there is
talk of return match between the
two, Nolan acting for Nelson's interests,
says that there will be no fight unless
under the same conditions which pre-
vailed in the mining town.
James Edward Britt made a record
for himself by purchasing flats on Fill
more street In San Francisco. Britt,
too, made his money in the ring, and in
this he had the assistance of his brother
Willus, one of the best press agent
manage er-trainer-seconds that ever
frightened a prize fight with his
presence.
Every time that Willus composed some
of his press agent dope" the flats in
Fillmore street formed prominent part.
Last, but not the least, comes "Cy
clone" Thompson. He, too, has the ad-
vertsing bug in his bonnet. Possibly
it is due more to the inventive genius
of his manager, "Rawhide" Kelly, that
large cards, with the Cyclone in fighting
pose, are going the rounds telling what
a tough customer the opponents of
Thompson have been meeting.