The Norfolk weekly news-journal., 1907-11-29
NEWS ADV. RATES ARE LOW
II You Question That Assertion, Read
These Fiuures

The advertising rates of The News
are extraordinarily low, considering
the people reached and the service
rendered Every adj goes in all edi-
tions of The News, reaching every
body who reads The News. The News
reaches about 5000 people every day
in Norfolk, on the rural routes out OF
Norfolk and within a radius of twenty
miles from Norfolk avenue and Fourth
street. This means that by inserting
an attractive ad. in The News, you
may accomplish the same result that
you would get if you sat at your desk
and, through a telephone, spoke to
everybody in Norfolk, every farm on
rural routes out of Norfolk and every
body in the immediate vicinity of Nor
folk. Pretty nearly everybody in Nor
folk reads The News. Nine out of ten
of the farmers out of Norfolk, on the
rural routes, read The News. With
| the coming of the rural route, the
| farmer has demanded a daily paper in
place of the old.time weekly and to-
day the Norfolk farmers all read The
News every day, just as do the people
| in town.
There are wonderful possibilities
presented in this circulation of The
News in Norfolk and right around the
town among people who do or could
be induced to do their trading In Nor
folk.
| And the advertising rates on The
News are so low-made as low as low
can be in order to bring effective pub
licity within the reach Of every busi-
ness man in Norfolk-as to fade away
altogether in the profits from increas-
ed business that will result from jul
well-worded ads.
! For instance, consider these yearly
contract bargain rates:
For 81 per week you could have a
51s inch ad. once week-say Thurs
day-with a brand new change of
copy every time.
For 50 per week you could have an
11-inch ad., brand new each time, once
a week-or a 51a inch ad twice a
week, with complete change of copy
each time.
For $40 per week you could have
a 20-inch ad. once a week, change of
copy every time, or you could divide
it up and run five brand new fourinch
ads. or 5-inch ad four days a week
change Of copy every insertion.
For 1920 per week you could run
25.inch ad once a week, change of
copy for every ad That would be an
ad. four columns wide and over six
inches in depth. Or you could spread
it out and run 5-inch ad five days
in the week-new ad. for every day
or a 6-inch ad. four days NEW ad.
every insertion) or a 4-inch ad. every
single day in the year, with entirely
new copy every issue!
For Sc per week you could have 38k
inches of space during the week-one
big ad. four columns wide and a half
a page long, or 61a inches every day,
or 10 inches every other day or 10
inches twice a week-all new copy in
every ad. every insertion, whichever
way you wanted it. Or you could
; bunch 1t up and use more than half
a page every other week, at this rate.
, The News is reaching the people
: whom the business men of Norfolk
! want to talk to. Through The News,
| at an Insignificant expense, they can
talk to almost every single person
= within twenty miles of their place of
business, every single day in the week
: and with brand new trade induce
ments every time!
: Has any business man a clerk or a
salesman or stenographer who can,
} for the cost named above, talk to so
many people in day, every day, and
} present such telling and concise argu-
) ments as these ads. in The News?
Employ an ad. in The News as an
: additional salesman. Put your own
l arguments into his mouth. Make him
d. talk to everybody in this neighborhood
t make him enter 5000 homes within
5 twenty miles of your store 49, every
9 day; dress him up so attractively and
3 so convincingly that people will have
: to stop and listen to what he says
a and have him say things that will in.
(. duce people to come to you!
e The opportunity is one which prob.
ably no city of Norfolk's size in the
United States can claim. 1t is oppor
g tunity that belongs exclusively to Nor
/ folk business men. For there isn't a
a newspaper in the world printed in a
I town of Norfolk's size, that reaches
anywhere near the number of people
, in the city and county that The News
u reaches in and Immediately around
!, Norfolk,