Arizona republican., 1907-11-05

magazines and did not chance to have any Salada tea on sale in Keokuk. Ia.
 mat magazine might have a sale Os d 'housand copies a month in Keokuk what good would its Keokuk crclla-
 ton do us? None at all. I; would sin. ply mention a commodity that could no be bought there. II would he A sheer
 waste This waste can be totally avosd- eu m newspaper advertising. for We. rf course. would not spend money adyer- using in city where our goo9s are no. on sale.
 Ierritorial advertisny Is the thla-
 Ieiins people of a certain town thaf oaiaoa teas are on sale in that town Such advertising is impossible througl
 magazines. even the best of them. Another thing: If city has D G.,a innaoitants nearly every one of that -o'"o reads a daily newspaper. ani. .,- cidentally. reads our advertisement
 There Certainly would not be 2l.OOo re1d- CTS or any one magazine in that city. or, as a matter of fact. e0.oOo readers os all the magazines combined.
 Besides. people have a certain lov- aIty toward their favorite newspape-. In smaller cities. especially. they look on the newspapers contents as gospel truth Some of this feeling often may extend to the advertisements. Have so many people that same faith and ab- soiute trust in the magazines the- buy?
 Here is paradox: In advertisin=. the most expensive paper Is the cheap est, when one reckons by circulation Betterresults are obtained and the ia- huence of the paper helps in getting those results. When any friend comes to me and asks my opinion of the best way 10 put some article on the marke: I tell him to spend all he can afford in the best papers. It is the surest method I know.
 Have you any idea Of the amount os tea you drink in the course Of the year. No, but I know some rather interest inc statistics in connection with the consumption of this beverage
 ''To begin with. the English-speakinz races and Russia are practically the only tea-drinkers of the world. In other lands the sale Is too small 10 count in the list of percentages.
 Australians are the most inveserate tea-drinkers. Australians drink on an average nearly eight pounds apiece every year. They lead -:he list Ery- land comes second with six pounds per capita: Canada third with five pounds. the United States next with one and a quarter pounds. and Russia fifth with bare three-Guarters of pound per head of population: but then 1t is only the well-to-do that drink tea there.
 Tea can be grown nearly everywhere. But. as Salada and its followers have shown. nowhere else can the qusli'y compare with that raised in Cevlon and India Sold in our sealed lead pack ages. 1t comes 10 the consumer as fire h and pure as it left the gardens.
 During our first year dSs) We sold just $500 pounds of Sa!ada tea For the present year aloae we are selling more than 5.oo0.OOO pounds. In one week. now we are doing more business than ir our first three years put together. for we are selling at the rate of lle.Wo rounds a week
 The foregoing figures speak more el- oauently than all the words in t1e Ian guage in favSr of the advantages or newspaper advertising.
 Let us look at figures again in "a --lous tea-drinking countries and see the strides Ceylon and India tea has made. thanks to my introduction of it here
 ba given it
 Thirty years ago Great Britain con- suned Annually about 1saccec0o pounds of English Breakfast tea Ia Chinese product). Last year the same grade or China tea was sold in Great Britain only to the extent of 6.o0o.ooo pounds. while Ceylon and India tea talmost un- known there thirty years ago) was sell ing at the rate of 23s coo.0oo pounds a year.
 "In Australia Ca country 10 which China used to send 1s.Ooo.ooo pounds Of tea annually). only a few hundred thou- sand pounds are now sent. while nearly all the tea drunk there comes from India and Ceylon-
 Canada formerly imported l3."ov' pounds a year of China black tea Last year it imported only 5s2.l57 pounds of that. and over G.co.oo pounds of India and Ceylon tea
 Five years ago Russia used only China tea Last year 3.o0cO pounds of Ceylon and India teas were imported into the Cars domains
 "As for the United States. the change Is even more marked. Fifteen years ago y,our consumption Of Ceylon and India tea was practically nothing. Last year more than 100000 pounds were brought here. The sale of English breakfast tea in that decade and a half has dropped to barely 5.O09.Ooo pounds
 '.Ceylon and India now export more than 25Ocoo.0oo pounds of tea a year
 .I quote the foregoing figures 10 prove my right to be proud of Saiada and it's success. Also to show how meal cnlably large a share newspaper adver- tising may have in the forming of na- tional tastes and in the building up or a mighty industry"