davidaulloa/AmericanStories huggingface dataset:
Weekly independent. [volume] (Elko, Nev.) 1887-1914, 1907-09-27
Strayed.

Ono steel vroy mare, branded
left siic viii } rock mt chair uri ~
right side III and VI. Rctntp TO u
owner and receive reward 81 siG.
WILLIAM TELL MfsNGRLY.
Elko, Nevada, Auguet %, 1907
Weekly independent. [volume] (Elko, Nev.) 1887-1914, 1907-09-27

II IL a we'll known iacf tini pcrsma
living in the Pho tOtceta 10 nor aUnt
from kidney discnSoe Ooc I"ir q
PineGles Il. night usually relieves back
aoho. 30 'lay'e treatment sI.0O. YGnt
money refunded IL not safieted SOD
by Elko Drug Go.
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1907-02-27
SAITDN SEA UNDER CONTROL
southern Pacific Stops thrush OF
Colorado River.

Los Angeles, Cal. Feb 27.--The
overflow of the Colorado river at
the Imperial valley dam has been
stopped. according TO statements
made by officials. The dam has
stood test of two weeks and the of
ticials are satisfied that the work
will now proceed without Interrupt
ton until there is absolute assur-
ance against another outbreak of
the Colorado
IL is believed that the work of
building leyces will be finished by
April l .. W. j. Doran OF the Califor-
MIA Development company. said Mon
dag that the cost of the work on the
twenty-mile leycc is nearlN $1,000
day aud that the total expense in
VOWED In curbing the river will be-
between $4,000 600 and $4,000 GOO.
This money has been or VIII be
expended by the Southern Pacific
company. which must look to con.
gress for recompense.
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1907-02-27

We offer One Hundred Dollars
Reward for any case OF catarrh that
cannot be cured by Halls Caiarrh
Cure.
=. j. CHENEY A. co. Toledo. o
We. the und.rsigned. nave known
~ ! cheney for th. last 3 years,
aud believe him perfectly honorable
in All business transactions and fin
aaclaily able TO carry out any obii'
cations made by his firm
waldlng. kInnan a Marvin.
Wholesale Druggists. Toledo. %
Halls Catarrh Cur. IL taken later
ually. acttnE directly upoa 'h. blood
aud mucous surfaces of the syssem
Testimonials il sent free Price ~
ecuts per bottle Sold by ali drug
Elat4
Take tlalt'a FamliY rllb fof eoa'
atlpaiien
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1907-02-27
OPINION by DAVIDSON.
Nepotism Bill Becomes Operative
Ninety Days After Adjournment

County Attorney Mark Smith adj
dressed a letter to Attorney General
Davidson few days ago. asking for
an opinion as to the time the nepo-
tism bill would become operative
and whether or not the new law
would apply to the sheriff's office.
The attorney general yesterday
replied as follows to the points at
issue:
Said act does not yacate or an
nul any appointment or employment
made prior to the taking effect of
the act Said act will not take effect
until ninety days after adjournment
of the present legislature. The word
hereafter is used frequently in the
bill and numerous opinions are cred
tied to show the bill is intended for
future time. It is construed to mean
that any such Ineligible person
would mean a person appointed af
ter the taking effect of the act"
According to this ruling Deputy
Sheriff J. Y. Forbes can hold his po-
sition under Sheriff Forbes for the
two years for which he was appoint
ed
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1907-02-27
LOCAL NEWS.

= . - = = =
f. s. Cronk & Co sell roofing
cheap. {!
See + S. Cronk & 60. before you
buy your roofing. Il
See II. y. NcComb. for Fire and
Tornado Insurance.
Map paper for the school children
AZ tho Daily Light office II
Plenty Of iron or felt roofing at +.
:. CTonk a Co.'S. prices right II
See Adkins Rocket Co. for fire
insurance over Cheeyes Eros, If
Mrs. c. f. lackson's photos are
the best. Studio near opera house. II
When you need plumber call
Runkley. with +. s. Cronk Co, Both
phones 81 II
Bruce Templeton left this morning
for Dallas where he will enter the
Dallas Business university.
Joe Meharg will leave Friday for
Kentucky. where he Will buy car
load of fine driving mares.
We will trade you brand new fur
bitblS lOi va pal pay
Both phones. r. L. Moore Furniture
Co. II
Mrs. ]. Il. Dunaway and Miss En-
ma Forester left this morning for
Rolf l. +, to visit their sister, Mrs.
Orr.
Mrs. Dalton has just received her
new spring hats. Ask to see the
Gold Medal hats, they are now on
display. 81
], A. Galbraith of Kansas City, a
special agent of the National Securi-
ty company of New York, is in the
city today.
day and photographed the public
school of that place also the Bethel
school between Ray and Ennis.
Our new spring street hats and
| tailored hats have arrived and are
ready for your inspection. Ask tc
see the Gold Medal" hats. Respect
fully, Mrs. Dalton. 81
Foley's Honey and Tar cures the
most obstinate coughs and expels the
cold from the system as it is mildly
laxative. i is guaranteed. The gen
uine is in the yellow package. b. w
Fearis.
If YOU are open for conviction LEI
MS show YOU that we can make the
/ YOU satisfaction and your moneys
worth. Hudson's Photo Studio. 81
Mr. and Mrs. Tilden Common o
! Forreston spent Yesterday afternoon
and last night in the city with rela
| tiyes Mir Common called at this of
! flee this morning and subscribed 70
| the Daily Light one year
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1907-02-27
MAY BE ANOTHER HGCH.
Possible Rival of Notorious Bigam-
ist Is Captured in Wyoming.

Cheyenne, Wyo, Feb. 27.-Hir-
am Edison Boshaw, arrested here by
\. Loysen. superintendent of the
Western New York association. may
prove a second "Bluebeard" Johann
Hoch. recently executed in Chicago.
II is alleged that the prisoner has
travelled under a dozen aliases; that
he has married five women In as
many states without diyorCiug any
of them. that ne has swindled many
women. and that he has attempted
the murder of one wife
Mr., Mary Johnson of Buffalo. al
legged TO be- Boshaw's fourth wife
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1907-02-27

= ~tephsuaoa Dallas. b. &
fiuilaEd naiIaa. b. n rreatuu. Sf
Louis ueo q WaEsh Kansas Ciff
. FhilNps kluxfsh.r. okls q
a Gaihraigt kausas Cls Iho q
pusElh. st iMula W 81 Dnnn. nal
las Ffanh Eeksls Waeo. otto Car
Ter. MeFhet ChaflsF Carter Abs
isue ~ % nrowu Ennla > y
Husb Victoria fuais sternbsfE
Dallas q. ~ Nieahold. DslNallc
Baxter Shmnnaa Vlrnula Rnan.
ey Fort Worth 20 "a Jordan. pal
las Willis Peak Fors Worth. PRANK
Uilh~rt nailas g. "a Hall Dallas
Anbres Ausrhaeh. Nsw Work stuart
Moore. u Baird Dallas p u
Wasiswofsh. Dailas
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1907-02-27
mssKrrr Ssw>,

Rocket TEX F.b - There
has been no bmsiness change ia car
iistl. so.u
We haze aaogaeT physitiaa. t,F a
I, rerNasssa 81 Dallas. ". are pleas
I'D 10 weicoEssa hif4 so ony little paFz
James hsasou G. u Neal Don
Humphsfes. g~ers. Hastings and I'd
AshleY haYe iwsi returned from a
hunting trip 10 nlack lake They
Killed pienis 81 squirrels and ssfrs
III ducks
Jodle STAFFORD and Ciag~nce
Douglas from r,alde are visiting
relatives neag BIER"
iarhsa Douglas and famiIs are To-
eating beta fof another year
The Rockets Giu company made
their last run last week They Finn"d
about 1850 bales this season
Prof Tate and sister spent Sun
day with relatives 81 Trumbuli
The Frateruai Union Of America
has been on "a boom az this place for
the iaat few DAYS Mr Turner, uf
illusboru has secured about twenty
five new members which makes
Rocket abont The strongest lodge In
the county.
MIR Cargili living on Ia Jones
place. had the misfortune 20 lose All
his household goods bs fire last
week MIR Jones house @as valued
~ $4,000
The farmers are about zap with
their work aud will plant corn In a
1 f.... lna-u
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1907-02-27

employed Loyseu to run him down.
Boshaw was decoyed from Denver to
Cheyenne today on the pretense that
Miss Sadie Bosch. his latest sweet
heart. was here with 5000. the
amount of an inheritance, and that
she wanted him TO come at once.
Mrs. Johnson charges that Bo-
shaw attempted to poison her.
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1907-02-27

ums, pansy, feyerfew, daisy, coleus,
Saliva, Verbena and alternanthera,
one and two years old roses, and 9th
er plants which we will sell cheaper
than you can buy elsewhere. Look AT
our stock before buying Bird For
rest, Waxahachie, Tex. 50
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1907-02-27
Cattle ib'hornc,i


Under this name quite an inter
cstius entertainment was given {
the opera house last night for the
benefit II the Woodmen of the
world camp uf tbis elly quite q
number ot aourr were well rendered
and thv children executed several
drills in an excellent manner
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1907-02-27

Na ume ls lmGwne fFoFm AlaE@y
1laHhis sn iuss remember that 20
bee kianey care ALL efop tie "
reNulATitiss and cute AR eas~ ~ ava
uey rad bladder trosbie ihas - aot
bsfuud fhv each - medicine W
Feafls
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1907-02-27

ts Hsttpe scare IL iaxai dcmaaa
sapsuus~8 ouf surely and wv hsts
ta atiu ln fof owr TRADE ssm wtll sev
So Gu tn tta 90 hay ~ pF~wsr'
sfse6 ls wuFfh s1e 90 af Mafehm@ses
So ae fsf tou delivered slfaifa =
asaftr af SIS 8e - u rhomwson
a.
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1907-02-27
Green Hug.

are eating up present wheat and oats
crop. This means high feed for your
chickens, coNH aud horses. For chick.
ems } have pure wheat. For aabstI-
tutc Tor oats. wheat and corn chops
mixea u it Thompson. So
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1907-02-27

Clge us a trial order for caTnA-
tlons We have the beat We also
make any Had ot floral design Prize.
$40" to tGa.oo Both phones bird
FORREST tse waxsharhte rtasfuY SO
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1907-02-27
Notice.

I have opened q pressing and
cleaning shop on College street. All
work guaranteed. Prices right, Thee
Farley. X
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1907-02-27

In leading varieties az 20 cents
per hundred. Cabbage and sweet po-
tato plants at the same price Bird
Forrest, Waxahachie, Texas. 50
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1907-02-27

ATTENTION OWNERS OF LIVE
Stock You are no doubt aware that
the Southwestern Live Stock lnsuT-
aucc Go. OF Dallas. Texas. is the only
duly incorporated and chartered live
stock insurance company complying
with the laws OF Texas, and the onlS
company Ia Texas whose rights have
been upheld by the courts of the
state You are no doubt aware that
all other concerns doing a live stock
insurance business In Texas are part
ncrship concerns. making their as
sured liable for their losses The
Southwestern h. the company that
has settled every loss promptly Ia
fuil without discount n viii pay YOU
to Investigate before placing Nour
insurance g. v. White. agent Wax
ahaehie. Texas. W5 dS lpd
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1907-02-27

20 you read tae Light?
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1907-02-27

MONEY To LOAN on ula gspEst.s
see Fat Wilsan II
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1907-02-27

ron SAt.E~Ssm plana 1T factory
cost Se~ ~ uuasou n
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1907-02-27

WANTED TO sell you garden seed.
sesd potatoes and onion sets. Lynn
Eeagur. -
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1907-02-27

HENRY HOSFORD & cos TAILOR
SHOP will do your cleaning, press
ing and repairing in a first class
manner and do II promptly. Mr.. Guy
Page has charge OF this department
and his work speaks for itself Don't
fail TO see us when your clothes
need strengthening up. South side
of public square. II
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1907-02-27

LOST-Between opera house and
Rogers hotel. a gold locket with a
small diamond in center and picture
inside. Finder return TO Rogers no
tel and be rewarded S2pd
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1907-02-27

CAN spar. te~ auore Buff orpins
ten eggs a. DC each G. y. sehsstsT
u
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1907-02-27

FRANK WHIPPLE'S TAILOR shop
does cleaning, pressing and repair
ing. All work guaranteed to be first
class in every respect We make a
speciality Of cleaning and pressing
ladies' clothes. All work called for
and delivered. ITO W. Main. If
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1907-02-27

FOR SALE-~Teu shares of the stock
of the WaNahachie Cement Stone
Manufacturing company. Good reas-
ons for selling. Address ]. c., care
Daily Light. IT
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1907-02-27

FOR RENT A four room houea on
West Water street ars 4. l.. %ich.
oga II
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1907-02-27

WANTED-Custome for my coal.
am selling the best burning coal
sold in this or any other place. Try
me, near II. & r. c. depot. Old phone
500. New phone 33. John Singleton,
Manager 81
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1907-02-27
WANT COLUMN.

WEATHER TeaisAi End Thnfaday
eauwMrh Jax sa Mia -
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1907-02-27

WANTED Old goods Highest cash
prices paid. cash or exchange. II. f
Moore Furniture Co. II
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1907-02-27

other a black horse mule. both
large. Phone or write information
as to their whereabouts to j. r,
White. Forreston, Tex, Route |.
S2pd
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1907-02-27

FOR SALE OR TRADE-My resi-
dence, furnished or unfinished, ten
rooms, servants house. office, barn,
and store house. sanitary sewerage,
water and lights, flowers, trees, etc.
J. s. Davis, WaXahachie, Tex. S4
The Laurens advertiser. (Laurens, S.C.) 1885-1973, 1907-09-04
Corn Growers of EdgefieId.

We wish very much that our farmers,
IN different parts of the County, saws
the Edgcfield Chronicle, would send us
some statements concerning their
methods of complaining and their
yields of corn. We find that no subject
is more talked about in these DAYS. or
eVokes so much interest, as compliant
ing. Capt. A. G. Williams, of Philippi,
Is going to make 65 bushels TO the acre.
by the Williamson plan, and his stalks
are short and thin and yellow. And
Mr., James Cobb, of Edgefeld town,
is going to make so bushels to the acre,
by the Cobb plan, and his stalks are
thick and green and a mile high. And
Sam Morgan is monkeying with a half
Williamson, half Morgan plan. And
Nick Broadwater and James Cantclou
are doing some strange corn tricks.
And Tom Rainsford, on his dukcdomc,
which stretches from Cedar Creek to
North Augusta, is trying a dozen or so
new methods. And farmers within the
municipality of Johnston are making
'N'Nh S"io W III SGilk. ana BOD
Cochran is trying the Williamson plan
with some cunning and hidden modiG-
cations. And Rev. DR.. Bults has one
hundred stalks in one long row, and
winks the other eye at you when YOU
ask him questions. And John MAYS
looks ponpous when corn is mentioned,
as much as to say 81 am it," And
Walter D. QUITS is taking some scicn-
tific anti-toXin steps hat threaten to
make MIR. Williamson look like thirty
cents.
So, dear farmer friend, send us some
reports. We can get both wisdom and
fun out of them.
And this reminds us Of a salient Incl
dent of the long ago. 1t was when
Drake, the rich Marlboro farmer, made
the 2i0 bushels on one acre building
fences through the rows for the corn to
lean upon-and took the SIS, 600 premium
in cash money. Our dear old friend,
Lem Corley, of Lick Skillet, entered
the list, and cultivated an acre on a
Turkey Creek bottom. And everybody
knows that there is no better land upon
earth than a Turkey Creek bottom in
Edgefeld County. Lem made eighty
odd bushels, and was confident that he
would haul in the SIS, 900. So when the
award was made, Lem came to sec us,
and we wept together bitterly. And
Lem said to us with tremendous cncr-
gy: Jimmie, it's a burned lie. He
didn't make it. 1t can't be did. 1t Jest
can't be did, and there's no use talkin,
about it." And we said: "You are
plum right, Lem. it's a burned lie; it
can't be did" And both of us, Lem and
o%urself, died under that firm conviction;
and are still maintaining it.
The Laurens advertiser. (Laurens, S.C.) 1885-1973, 1907-09-04

intended him for his ORIGINAL calling.
Hers was n literal or shoe
maker stick TO thy last" For when he
disohcyCd the injunction an accident in
The cotton mill pat a quick cnd II his
plans Of becoming = w,arcr. Douglas
was pulled out OF the debris with a
broken leg. tina ended his cctton-mill
experiences.
lie went back to his mother. While
recovering from his injury he attended
school and once more planned for n
full education. But the lash of poverty
that has whipped so many men on to
greatness was busy about the Young
students shoulders and drove Kim back
to the earning OF a living. Just as he
was beginning so rejoice in his school
progress.
No longer content TO work aim,cssly
at one job and another, Douglas now
set about learning tho boot and shoe
business from bottom to top, in all It's
branches. From town to town he
worked his way, studying the methods
of each shop until he had mastered
every rudimcnt of his chosen profession.
Lure Of the Golden West.
BY the spring of 1865 he felt ready to
start in for himself. ike many an
other ambitious boy, at that time he
fancicd he future was brighter in the
new West than nearer home. SO TO
Denver he went, carrying along his
hardly-ncquircd stock of cobblinp
knowlcdGc-and little else.
Arriving there, ne IUund capital was
as nccdful in Colorado as in Massa-
chusetts. To acquire this capital he
took the first work that offered. The
work in question CHANGED to be the
not very conGcnial position OF day la
borer in a limc-kiIn.
Not exactly a brilliant fulhlmcnt of
the golden promise of the West, nor a
direct advancement toward success in
tho shoe trade. But Douglas went on
the principle that success consists less
In holding a good hand thar i'm playing
a poor hand well.
working hard and spending little, he
at last saved enough to travel to the
town OF Black Hawk, where, he had
heard, lived one Z%ephcniah Myers, one
OF the most skilled bootmakcrs in
America. From Myers the young man
learned the finishing touches that spclIcd
perfection In his trade. and he soon
acquired so wide n reputation In tho
same business as to outstrip his tutor.
Douglas and another man formed a
partnership and started a n%ourishing
boot and shoe store at Golden City.
But New England always calls TO
her sons. Douglas heard tho call and
The Laurens advertiser. (Laurens, S.C.) 1885-1973, 1907-09-04

advertisement My principle IS: Keep
pounding away at tho reader all the
time. Formerly it used to be q custom
to advertise shoes at only certain sea-
sons OF the year. 1 never adhered to
that idea. 1 advertisc-and 1 keep on
advertising.
when a season is dull ] increase my
advertisements That may seem odd.
Many don't do it. But do.
THAT is one of the secrets, I think,
of success. Instead of hanging back,
waiting for a slack season to pass, l
believe in advertising all the more.
This past spring, for example, was
backward II cold. 1t was bad for
trade. l did extra advertising.
Nor, at such times, do L raise the
price of shoes. 1t would not be fair to
make the public pay for the slowness
OF n season. I do not lower wages in
that event, either, as the 1906 scale will
prove. The scale for that year shows
the average shocmaker's pay in the
United States was $iGl. In Massachu-
sets 1T vas $3.50. In Brockton, 500:
while at my Montello factory It was
500. That does not include supcrintcn-
dents and high salaricd mon. Just the
"OINcIS, on the union scale.
Another advertising theory of mine
is that a good 'ad.' should be changed
very seldom. or course in the case Of
dry goods stores or other places whore
special sales are held and new attrac-
tons offered from time to time il is
necessary to change the form and in
ducemcnts of an advertisement. But
where a man deals in a single staple
article, | think he should write one
strong. convincing advertisement and
let that stand for n long time.
Let him make sure first that It is
the strongest, bcst-wOrdcd advertise
mcnt he can concoct. Then let it stand.
There are good reasons for this. Sup
pose a man has glanced at my advcr-
tiscmcnt for several days in succession
without reading it, Then one morning
no docs read it. That may be the day
when Gf | constantly change my 'ads.O
l might ave n weaker. less attractive,
less convincing one han usual. Per-
haps 1 lose his possible custom.
"A good advertisement is an argu-
mcnt. Remember that. An argument.
Not a boast. 1t does not shout an UNI
reasonable command to buy sometime
1t explains to you WHY you should
buy the article. 1t appeals to your
sense OF reason. 1t should never exag-
gerate in any way, but tell the nero
truth.
Base Claims on Merit.
a advertisement should never CHIN
for goods moro advantages than they
The Laurens advertiser. (Laurens, S.C.) 1885-1973, 1907-09-04
pie than any other Medium could Sc

pie than any other medium could se-
cure for me.
Key to Financial Success.
That is why I advertise exclusively
in newspapers. l advertise not only in
the papers of all the principal cities,
but also in 5000 country ~wspapcrs
If the cynical claim that money is
the final argument" carries any truth,
then Mr.. Douglass sincerity in dcclar-
ing the newspaper the foremost adver-
Using medium cannot be doubted.
In lV6 alone" he went on, II spent
100000 in newspaper advertisements I
should not have done so were / not sure
the outlay was going to bring me ade-
quate returns. That was a fair sample
OF a years advertising expenditure.
Figuring on hat basis / have spent
S2'OOO,cN in newspaper advertising during
the past ten years. a fortune? Yes.
But, as L say. the results warranted it.
Il have given every form Of adver-
Using the fairest sort of trial. 1 began
with newspapers in 1888. The results
were SO good hat later 1 also adver-
tised in magazines. THE RETURNS
DID NOT WARRANT ME- IN CON-
llNuiNG. L Withdrcw my ADVERTISE
80 IHO lndSaHlncS, but later on
tried the experiment again. Once more
l look out my advertisements, and since
then ] have used only TO
bring my goods before the public eve.
During the past decade, whilc | was
spending $1,000, 900 for newspaper adyer-
liScments, sold CbaSing the estimate on
my l9O6 rcturns) 1,32i,2iO cases OF Shoes
There arc twcnty-four pairs of shoes to
Il case. that makes Il total of BIS. 17G
pairs Tor 1906, or 3l,7Sl, go pairs for the
ten years. At the Wholesale price of
Sz'6O a pair, that would be, for tho dec
ade, @,d5i, 400. Or. at the retail rate or
$5''o a pair. it would equal Sill. 23G, 1CO.
In my advertisements, as a rule. T
call attention to my shoes, leaving tbe
local dealers in their own ncwsponcr
advertisements to mention the fact that
they carry the Douglas shoe.
BY he way. another excellent ron
son Tor tho superiority OF newspaper
over magazine advertising rests in the
fact that in those same local poncrs
'he reader sees the 'ad' every day OF
ms life, while he secs ii, at best. onlv
once a month in Il magazine. In other
words, he secs it thirty times as often
In n newspaper, ana it has, therefore.
thlrly times as many chances of i'm
pressing him. Every man reads his
paper FIRST. Then, If he has time and
inclination, he reads magazines, some.
tines he has neither. and the magazine
Gocc unread.
y am not IL ts.-; cr Ia spasmodlc