The daily morning journal and courier., 1907-03-21
STORE OF HALF A CENTURY
WALLETS ARDENT WITH BEAU.
 TIFUL SPRING FLOWERS,

One of the Best and Most Successful
 Openings the Firm Ever HeId-Chic
 and Stylish Hats from Paris Shown
 In ProfusiOn-Smart and Up-to-Iate
 Models In the Cloak and Suit Room
 Showing in Other Departments.
 Malley's opening was one of the most successful ever achieved by this well known progressive dry goods firm. It was successful in every way, successful In the showing made by the various de- partments and successful in accomplish ing the most desirable object aimed at, that of pleasing the lady patrons of this mammonth establishment. The store was handsomely decorated for the event. Flowers, potted plants and palms were used in profusion with fine effect. The grand aisle was a grand sight adorned with lilac and smilax eff fleets most artistically. Standing at the threshold of the suit and millinery de- partments and looking to the main en- trance doors one saw a bower of beauty such as was never excelled or equalled before in New Haven. All day the store was filled by large crowds of de- lighted shoppers all of whom were strong in their praise and admiration of the many beautiful things shown
 Enter the department reserved for the display of this seasons suits and you stand mute with admiration. To the trained eye models from such well known modistes as Beer, Francis, Pa quin, David Doescoll, and Bechoff are apparent These are hung In long rows of polished cases with brilliant doors of plate glass or perchance adorn a modern wax figure looking as life like as those in the Eden Musee and haVin the faculty, at the touch of the saleslady, to turn and display to the best advantage the gown which might well be so proudly worn, and bear in mind also that the suit depart ment is double the size it was last year. the demands being so great.
 First to strike ones eye is a gown
 
 mon shade of brown. It is a short eton model with high satin girdle of the same shade with quarters sleeves, slashed on the side with little let dn' tucks of brown chiffon. The waistcoat is of little Irish chochet with loops of brown silk braid as a finish.
 As usual femininity headed straight for the millinery department which has won for itself a tremendous name A big thing this season in hats is the abundance of flowers to be worn and the expensive trimmings. Here palms and baskets of liDacs make the parors attractive and form an artistic setting for the charming hats shown. The Malley hats have a distinction of style all their own and this year the models made In the firms workroom are even more attractive to many American eyes than those imported from the great Parisian houses. Here are shown all the picturesque hats so much in vogue now; empire, mushroom, poke bonnet, shepherdess, and the dooping flat, which for want of another name must be called picture hat. The predomi- hating shapes are of course, the en- pire and pokes, trimmed on either side and with the inevitable velvet ribbon bows and streamers.
 A particular beauty of hat among so many charming ones is a rich hat in champagne color with brown and reseda trimmings. Another of great beauty which is in one of the window displays is of nutbrown shade, and trimmed with inflow ostrich plumes. Then there is a Copenhagen color hat with large willow ostrich plunes and with strearners of velvet ribbons falling from the back and maline around the band. It Is another very swell hat Then there Is a Leghorn hat trimmed with Tuscan bandear and straw nov cities and a plume falling down the back It is very pretty There is also @ large mushroom Tuscan hat trimmed with champagne colored roses and brown lilacs.
 The above are only foretaste of what one may see by visiting the milli- nery department and the cloak and suit room at Malley's. There are hundreds of others to choose from and all bear the hall mark of Malley fame and 11alley reputation.
 The silk and dress goods department are also leaders at Malleys, and there you can find a selection of goods of the newest and latest designs. at prices which fairly delight the populace, they are so reasonable. The wash goods de- partment Is another that is teeming over with the beautiful fabrics which belong to this particular counter. While the lace trimming and glove depart n2ents also call for special notice and are well worth visiting while in the store.