Wausau pilot. [volume] (Wausau, Wis.) 1896-1940, 1907-10-08
Livingston Mercantile Company
DEPARTMENT STORES.

Located on Third and Washing
ton streets, the intersecting corner
of the east and west side street car
lines, is the beautiful department
store of the Livingston Mercantile
company.
"a Store for Everybody" is the
catch phrase of this enterprising
concern and Wausau may well feel
proud of this large and well-kept
business.
About twelve years ago, David,
Samuel and Charles Livingston
embarked in the mercantile BUSH
ness in Wausau, and made this
town the headquarters for chain
of department stores. Their ambi-
ton and perseverance was well re-
warded, for in short time the bust
ness had increased in such proper
tions that more help was needed
and their stores were entirely too
small for their ever increasing
trade.
In the fall of 1904, the Living
stons undertook a proposition that
seemed far in advance even of the
rapidly growing city of Wausau.
1t consisted of the erection of the
large, spacious building now occu-
pied by them. On the first floor,
south division, are the dress goods,
laces, silks, trimmings, gloves,
hosiery, underwear, ribbons, do
mestics, washgoods, notions, corsets
and in fact, everything designed for
| the ladies and misses. In the north
division is the mems clothing and
furnishing departments, shoes and
novelties. In the rear are the
bookkeepers and general Offices.
On the balcony overlooking the
entire first floor are the wrapping
desks, as well as the trunk and
travelling equipment department,
while on the extreme south are the
private offices. On the second floor
will be found the ladies' ready-to-
wear department, furs, etc, a sec
ton which is claimed to be equal to
any in this part of the country.
| Millinery is also a department of
this busy second floor. In the base
ment are located the carpet and
rug departments, floor coverings,
bedding and upholstery. The
grocery department, renowned for
its neatness and cleAnly appear
ance, is also located on this floor,
while the reserve stock-ro0ms,
window shade and awning depart
ments, boiler-rooms, etc, occupy
the north section.
In the spring of 1907, Mr.. Charles
Livingston retired from the bust
ness owing to i'll health, and David
Livingston continues to manage
the Merrill, Wis, store, while
Samuel Livingston alone, devotes
his entire time and energy to the
Wausau business.
This store employs upwards OF
fifty people in the different depart
ments, and later in the fall it will
add many more, owing to the in
creasing business.
The eight uninterrupted line of
plate-glass show windows offer
splendid opportunity for display of
their wares, and the casual observ-
er is pleasantly surprised at the up
to-date exhibits in the display
windows.
One important feature of this
business is the mail-order depart
ment. Goods ordered by mail are
given the same careful attention
that the customers receive from
the clerks.
The underlying principle of the
Livingstons' success has been to
satisfy their customers, and always
give them the very best quality of
goods at the lowest price.
Visitors to Wausau are always
welcome to this beautiful store,
and an hours time spent in view
ing the displays will prove of great
benefit