Arizona republican. [volume] (Phoenix, Ariz.) 1890-1930, 1907-02-17
THE WHITE HOUSE MESSAGE
Handsome Magazine Started by the
Brown Shoe Co., at st. Louis.

'The White House Message" is the
name Of a monthly magazine which
/ the Brown shoe Co. Of St Louis. has
begun publishing.
IL is a handsome paper Of twenty
pages. devoted primarily. of course. to
the interests of the Brown Shoe Co.
! but containing topics of general in
terest TO all dealers in shoes and shoe
accessories.
The intention OF Mr.. George Warren
| Brown. president Of the Brown Shoe
Co, is to make the magazine enter
! tanning. instructive and helpful to the
sellers Of shoes. The copy received.
which is No. /. Of the first volume.
meets all these conditions fully.
/ 1t is devoted principally TO the open
ing Of the white House" the new
home of the Brown Shoe Co. in St.
Louis. which took place with elaborate
exercises the first Of the year.
/ Mr.. Brown. being pioneer shoe
manufacturer Of st. Louis. the first
man TO begin making shoes in St.
Louis on a large scale. the celebration
was begun by series Of short talks
I from leading men I'm other lines.
\ +. c. Simmons. head of the largest
hardware house in the world. delivered
an address on St. Louis. he showed
tamong other things that St Louis in
five years had gained 50 per cent in
manufactures and $50 per cent IN
building construction investment.
| This, he said. was because il had been
I discovered that on account Of its cheap
coal and central location in the region
/ Of distribution, manufacturing costs
/ less in st. Louis than any other man.
ufacturing city; also that il Is not
only nearer as n base Of supply To
more people now. but would in time
/ have double the number within SOC
miles OF its gates than anv other
American city would have. At pres
ent there are 10000. 900 people in 500
miles Of St Louis. $4,000 600 in 500
miles Of New York and less in 500
miles Of Chicago.
/ 1t was this knowledge coming to the
captains Of business that gave st.
Louis its great impetus Of the last five
. years.
Col. Geo. W. Parker the Oldest Iiv-
/ ing railroad builder of St Louis. told
Of the growth Of the transportation IA
cilities Of the city
/ Mr.. G. Y Anderson. editor Of the
Shoe and Leather Gazette" pointed
out that the wholesale shoe manufac-
turing business in St. Louis had grown
from nothing in 1866. when the first
factory was started. to $2S. 0O0. 900 in
1906, making it the greatest shoe
manufacturing center in the world.
/ Wholesale distribution Of shoes added.
raise st. Louis total wholesale shoe
business to S55.000. 900. or one-sixth Of
the entire shoe business Of the coun-
try.
DR.. y. LuccOck. Pastor OF the Union
NJ. F.. one OF the largest churches of
the city noted that the main enhance
to the White House at Washington
was by the rear door. His hearers
seemed puzzled. and he explained that
when the White House was built II
was made TO front the Potomac River.
in the day when the boat was the par
amount vehicle of commerce and trav-
el. but had been abandoned practically
with the advent Of the, railroad train
and street car. 1t should have froated
all four ways as does Mr. Browns
white House in St. Louis" he said.
Dr. LuccOck also told how a newspa-
per once called a governor of New
York an idiot for predicting that some
day there would be two railroads from
New York to Buffalo. He cited this
and the after result to prove that a
ships channel from St. Louis to the
Gulf of Mexico is bound to come.
Attention was also called to the
floUting Thomas jefferson received
Tor purchasing the Louisiana Territory
for the appalling sum of $4,000. 900.
and how his foresight had been justi-
fled The investment in shoe manu-
featuring in 81. Louis alone was shown
to be S13.0OO.0O0. or within $1,000. OOO
of the price of the entire territory. and
the investment Of the Brown Shoe Co.
alone amounted to one-sixth of the
entire purchase price.
Ex-Governor d. r. Francis and 9TH
crs also spoke. and Mr.. Brown was
master of ceremonies and host.