The evening star and Newark advertiser. [volume] (Newark, N.J.) 1907-1908, 1907-09-20
CHANCES IN BRAZIL
THERE ARE MANY FOR MAN.
UFACTURERS THERE.
Opportunities to Supply Goods and Make
Money Neglected by Amerioans-Some
Lines in Which We Control.

WASHINGTON, Sept. 20.-The oppor-
tunity for the sale of United States
products In Brazil-with better transporta-
ton facilities and proper efforts on the
part of exporters-has been pointed out re-
peatedly by Consul-General George e. An
derson and others, and is confirmed In a
letter given In part herewith, published
in American Industries, from L.. II. de
L'Espee, of the staff of the National AS
ISOLATION of Manufacturers.
The United States has long been the
principal market for Brazilian products,
though selling comparatively little in re-
turn. In 1905 over Al per cent. In value of
Brazilian exports came to the United
States, and II. 1906 over IS per cent, but
this country supplied only 10 per cent. of
Brazil's imports in 1905 and only Ii per
cent. 1906. The exports of the United
States In 1906 were in value 500, $50, 1927,
while the imports from the country were
Sl8,5l7, 6o6. Great Britain supplied 27 per
cent. of the imports, but only 16 per cent.
of the exports Germany supplies about
4 per cent. more of Brazil's imports than
does the United States. but takes less than
one-half as much of the exports. The
situation has long been the subject of COM
plant In this country, but not much has
been done to improve 1t. Mr.. L'Espee
says:
The sale of electrical goods in Rio
Janeiro is extremely active, and all Ameri-
can manufacturers of these goods now
represented IN Brazil are doing n fine trade.
Another big American industry which
Is faring we'll in the Brazilian markets
is the shoe Industry. Yet 1t has Of late
found unexpected competition from it's
own home, supplied by the manufac turers
of shoe lasts Realizing that American
shoes were in great demand on account
of their comfortable shape and qualities,
4 a md aNFaflf--s
supply of fairly good leather In the coun-
try, Brazilian manufacturers of shoes have
increased their plants and are purchasing
American lasts. The shoes thus made are
very good, and are tending to reduce the
sale Of the imported article.
"A humber of patent medicine manufac-
turers are also progressing. Brazilian
papers are full of their advertisements and
the manufacturers are conducting mission
airy work In a practical and methodical
way by distributing handsome pamphlets.
apparently albums containing views of
New York, but with some reading matter
devoted to the products being advertised
Such albums are more frequently retained
than ordinary prospectuses.
Outside of these specialties 1 cannot
find that American goods have made much
Roadway since 1 visited Brazil five years
ago. And still the field has been enor
mously improved. There seems to be ir
many cases n carelessness Of which l will
, quote an instance. Having to buy at once
a camera. 1 visited the Rio de JRneirC
r agents OF a prominent American Gamers
r company. There were plenty of cameras
( but no films in stock. 1t was necessary
: for me to buy a little German camera Of
! very small size and defective make, but
for which there were films on hand. This
business loss is the result Of mere care
~lessness of both the agent and the manu-
facturer. Unfortunately / could cite man.
similar cases.
. Another fault which still hampers the
sale of American goods is the delays II
: delivery, which are due, OF course. to the
tremendous demand Of the United States
market upon our manufacturers but ar,
nevertheless a great drawback to thu
/, progress of their goods In a desirable mar
g ket. One Instance is the case Of a promi
nent contractor in Rio. the agent for on
OF our leading manufacturers of paints
= Having contracted for two steel bridge
and foreseeing that they would be com
I pleted by June, 1907, he ordered the neces
Il sary paint by cable last December. n oil
$ June | had not yet received the paint. o
course he declared that he would hence
forth go sswhere for his orders.
q IT regretted to note that in the big worl
of transformation In the city OF Rio d
Janeirc our manufacturers have signal,
failed to obtain any noticeable share o
b the large orders which were placed 70
y machinery and building material Tn
= improvements already effected or nor
taking place in Rio de Janeiro must b
seen in order 70 realize their Importance
In magnitude the work would do homo
even TO the most progressive Of America
: cities.
= I'm the hardware line 1t may be said tbs
4 Americans already are practically master
. nf the market. Most hoes and other farm