The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1907-09-06
The "Yell-Oh" Man
And One of His Ways.

To call man a liar seems rude, so
we will let the reader select his own
term.
Some time ago the manager of 'fCol-
lier's Weekly got very cross with us
because we would not continue to ad-
vertise in his paper.
We have occasionally been attacked
by editors who have tried to force us to
advertise in their papers at their own
prices. and. on their own conditions,
failing in which we were to be attack
ed through their editorial columns. The
reader can fit a name to that tribe.
We had understood that the editor of
Golfers" was a wildcat of the Sin
clair Jungle bungle" type, a person
with curdled gray matter, but it seems
strange that the owners would descend
to using their editorial columns, yellow
as they are. for such rank out and out
falsehoods as appear in their issue of
July 9th. where the editor goes out
of his way to attack us. and the reason
will appear tolerablv clear to any read
er who understands the venom be-
hind it.
We quote in part as follows: zone
widely circulated paragraph labors to
induce the impression that Grape-Nutss
will obviate the necessity of an opera
ton in appendicitis. This is lying, and.
potentially. deadly lying. Similarly,
Postum continually makes reference to
the endorsements of "a distinguished
physician or a prominent health off,
cial,' persons mythical doubtless, as
they are mysterious
We do not hesitate to reproduce
these mendacious falsehoods in order
that it may be made clear to the public
what the facts are. and to nail the lair
up so that people may have look at
him. If this poor clown knew what
produced appendicitis. he might have
some knowledge of why the use of
Grape-Nuts would prevent it. Let it
be understood that appendicitis results
from long continued disturbance in the
intestines, caused primarily by undi-
gested food, and chiefly by undigested
starchy food. such as white bread, po-
tatoes, rice, partly cooked cereals, and
such. These lie in the warmth and
moisture of the bowels in an undigest-
ed state, and decay, generating gases,
and irritating the mucous surfaces I'M
til. under such conditions. the lower
part of the colon and the appendix be-
come involved. Disease sets up, and
frequently, of a form known as APP
pendicitis.
Now. then. Grape-Nuts food was
made by Mr.. c. w. Post after he had
an attack of appendicitis, and requir-
ed some food in which the starch was
predigested. No such food existed;
from his knowledge of dietetics he per-
fected the food: made it primarily for
his own use. and afterwards intro
duced it to the public. In this food
the starch is transformed by moisture
and longtime cooking into a form of
sugar, which is easily digested and
does not decay in the intestines. 1t is
TlT-l OF ira a in q
has approaching symptoms of appen-
dicitis. the attack can be avoided by
disseminating all food except Grape
Nuts. and by properly washing out the
Most physicians are now
acquainted with the facts, and Will
verify the statement.
OF course. this is all news. and
should be an education to the person
who writes the editorials for Col
1ier's." and who should take at least
some training before he undertakes to
write for the public.
Now as to the references to a dis |
tinguished physician or "a prominent
health official" being mythical per
sons" We are here 10 WAGER Col
lier's Weekly" or any other skept1c or
liar. any amount of money they care
to name. and which they will cover,
that we will produce proof to any
Board of investigators that We have
never yet published an ADVERTISEMENT
announcing the opinion of a promi-
nent physician or health official on
Postum or Grape-Nuts. when we did
not have the actual letter in our pos
session. 1t can be easily understood
that many prominent physicians dis
like to have their names made public
in reference to any article whatsoever:
thew have their own reasons, and we
respect those reasons. but we never
make mention of endorsements unless
we have the actual endorsement and
that statement we will back with any
amount of money called for.
When a journal wilfully prostitutes
its columns, to try and harm a repu-
table manufacturer in an effort to force
him to advertise. II is time the public
knew the facts. The owner or editor
of Golfers Weekly can not force
money from us by such methods.
POSTUM CEREAL CO., Ltd.