Arizona republican., 1907-06-09
PHOENIX ARIZ-. JUNE 9. 1907.
KILLING BY KINDNESS.

Let men beware of getting too much into the public eye. IL has been said that the newspapers can make or mar the fortunes of man. Newspapers have undoubtedly made the fortunes of men and good newspapers have un- intentionally gone a great way toward marriRg the fortunes of others.
 There can not be too much publicity for ones business, but there may very easily be too much publicity of ones personality, a too frequent intrusion of it upon the public.
 The readers of newspapers or some of the readers feel a certain de- gree of interest in every prominent citizen. His prominence may be con fined to his immediate neighborhood or it may extend over the nation. But the public interest in any man may be surfeited and after that every favor able mention of him is to his disad vantage.
 A few years it became a fad of the New York newspapers to chronicle the doings and sayings of pr. Chauncey M. Depew. MT. Depew's name quickly became a household word throughout the nation. But at last the people wearied of seeing it.
 Likewise fifteen or twenty years ago the newspapers took up Bishop Potter The most insignificant utterances and actions of the reverened gentleman were given a prominence utterly out of proportion to their importance. This thing went on for several years until it was detected by some keen para grapher that the well meaning chron- iclers of the bishop were rapidly con- verting him into joke and were un- derrnining his great usefulness when as they thought they we're really en- gagged in underpinning it.
 A couple of years ago Dr. Osler came into the public print and he was made a fad. He was already an em- inent physician of world wide fame in the profession. In the short space of two years it has came to pass that the merest mention of the name of pr. Osler moves a smile.
 Country weeklies from the earliest times have undertook to further pop ularize already popular men and wo- men in their communities. They have generally kept at it until the mention week after week of the men and the 1 women excite only derision. Every man great and small will | stand about so much newspaper pop | ularizing' and no more. It is unfor- | tunate for the newspapers and their | victims that they have no means of | judging when the limit has been | reached.
 The work of the bureau of publicity 1 in behalf of some man is a different , thing. It seeks to put his purpose. | political or commercial, before the | public in favorable light | That Is frequently assisted by present | ing his personality in a favorable light. | in making his name a household word. 'NN NAAt pdD4iCils IS never CdrTleu to ] the extent of making his name a by word. and when the aim has been ae- eomplished that particular publicity comes to an end and something else is taken up.
 This is judicious advertising in con- tradistinction to well meant and aim less taffy pouring without an exercise | of judgment as to the reading public's Il capacity to absorb and assimilate it. - We are moved to the foregoing ob- servations by the palpable falling away of the reading public from the worship of Dr. Osler just as it fell | away from the worship of Bishop Pot ter few years ago.