The Coeur d'Alene press. (Coeur d'Alene, Idaho) 1906-1907, 1907-09-07

Matter, Magazine Publisher Says, but
Declares Size May Be Redueed--As-
serts High Standards Would Benefit
the People.
Frank A. Munsey. who originated
and made successes out Of a string Of
magazines and Is besides the publisher
Of two successful newspapers, one In
Washington and the other In Boston,
recently returned To the Hotel Ritz, in
Paris, from IA ten days automobile
trip. In an interview with a Paris
correspondent Of the New York Herald /
Mr.. Munsey discussed the competition .
between magazines In the United States i
and the Sunday newspapers and pre- |
dicted that the price of Sunday news |
papers would be raised to 10 cents In
the near future.
"The Sunday newspaper of the flu
ture," he said, "a great big Sunday
newspaper, should be made so good,
and doubtless will be made so good,
that II will sell at 10 cents Instead OF
cents"
Mr.. Munsey was asked whether the
| Sunday newspapers, with their stories,
| Illustrations and pictures, like the
| Fluffy Rufnes' series, We're hurting
the magazines.
1T is not only difficult but impossible
to say whether the magazine has suf-
fered by reason OF the Sunday paper"
said Mr.. Munsey THAT the magazine
has not suffered a setback in circula-
ton on this account IL certain, for the
reason that the combined circulation Of
magazines Is constantly on the In
crease.
Little more than dozen years ago,
when | went into the magazine busl-
ness, there were not more than 100000
regular magazine buyers In the United
States and Canada. That does not
mean there We're not more than $780,
! 600 magazines issued, for many buy
ers took several magazines. Today
there are easily 100000 magazine
buyers In the two countries.
each OF these individual buyers
takes many more magazines than did
the buyers of the other period. Why2
Mainly for the reason that magazines
cost less"
"Do you believe the circulation Of
the Sunday issues of some of the great
r metropolitan dailes has suffered dur
: ing the last few years by reason Of
@ the fact that many daily papers in
small towns publish their own Sunday
i. magazine aud colored supplements"
= II do not suppose the total clrcula-
ton OF the Sunday issues of metropOli-
tan dailles has shrunk for the reason
you name" he replied Nevertheless
Il Is impossible to say how much the
respective calculations of great news
papers would have gained II country
q newspapers had not gone into the mag
G azlne features for their Sunday issues.
II I'VE have Just about reached a point
q when much better Sunday papers must
II be made than those now generally is
/ sued. Except for technical improve
:, ments there has been little or no adj
q vancement In the Sunday paper fOl
= the last ten years. Almost no new
D ideas have been developed.
# 'In my Judgment the publisher who
5 win lead of in giving 10 cents worth
Ie win make hit In Sunday journalism
n Our people are never content with
le what Is. They want more and more
y hlA the WuliCs ue HIeHeuA GuuuAy pa
4 per has prepared the way for a faI
'e better publication that measures VI
TX to the standard OF first class magazine
't work. or. more properly speaking
N standard FIRST rate weekly publication
re work.
. Improvement must.yN me In the wa!
y of quality. not of quantity. The latte
may be decreased with satisfaction
and Increased In the other In discuss
ing this point | am perhaps working
as against my own interests, as my bust
ii ness Is chiefly that of magazine pub
'n fishing However, ! am not disposet
a. to worry about the inevitable.
n "Betterment of our Sunday papers l
a inevitable Higher standards of on
ne publications, whether dallies, Sundays
IN weeklles or mouthlies, would be bel
on ter for the people, This last interest
nc mo more than the question whether
on shall make few dollars more or less
~ But. as a matter OF fact. the magaZin
III will square Itself To whatever cond
eH tions may como M and will meet IN
hs issue successfully,
at Every twelvcmonth during the las
oa dozen years has recorded an emphati
he Improvement Ia standard magazines
." Other improvements win so ON, mus
ue 10 on, so long as the people deman
W, bntfer THINGS -