Los Angeles herald., 1907-02-03
Work of Society Bears Fruit

LoS AilSeleS, Ndi'
Work Of Society Bears Fruit
Although the campaign of advertis-
ing in eastern magazines and leading
newspapers will not begin until few
weeks later, the fact that the society
has been formed has become known to
some extent throughout the east
through the medium of Los Angeles
newspapers. and as a result the So
ciety has already begun to receive let
ters of inquiry from various points.
The writer's ask for information on
various subjects, and the nature of the
information desired determines the ref
erence of the communication. II the
writer asks regarding manufacturing
industries the letter is sent to the
chambers of commerce or boards OF
trade of those cities which are seeking
new industries If for information con-
cerning beach towns the letter goes to
such places; If for facts concerning
the growing of fruit then the letter Is
sent to a civic body in the several
cities located in the fruit growing sec
ton: and letters seeking information
concerning agriculture, mining or any
other of the varied Industries of the
state they are similarly treated.
Immediately upon the receipt of the
letter the manager of the society re-
plies, stating that the letter has been
forwarded to the body which can sup
ply the writer with the information de-
sired, and that he can expect such in
formation within very short time.
Sample of the Replies
Following is one of the many letters
recently sent out by the society in
reply to letters of inquiry:
development Society of CALIFORNIA,
Huntington Building, Los Angeles,
Feb. 1, 1907.
"Mr. L. H. Lowry. Litchfield, Neb.:
Dear Sir Yours of the 21st
ult. received and contents fully noted
In reply we beg to say that a copy Of
your communication has been sent to
the chamber of commerce of Los An
geles, Pasadena board of trade, River
side chamber of commerce, Redlands
board of trade, Long Beach chamber of
commerce, board of trade of Ocean
Park, Mr.. r. King and to the cham
ber of commerce of San Diego, with
instructions to send you literature and
give you such information as you may
desire We would suggest that you
write further for such information as
would be of Importance to you.
"If you will kindly glance over the
names on this sheet you will note that
all the directorate and all members Of
the advisory board are men of distinc-
tion in various lines of activity in the
state and represent the highest type OF
manhood
This society was organized for the
purpose of explaining the vast re-
sources and opportunities of California
and to assure every one who may be
interested in this state square deal.
"If any of your acquaintances desire
information have them write us. If you
or any of your friends intend visiting
the southern part of the state have
your mail addressed to the officers of
the society and 1t will be handled with
care until your arrival.
I'VE have a bureau of information
where all are cordially welcome.
Hoping to hear further from you I
remain very truly yours,
"W. SCOTT SMITH,
Second Vice President and Manager"
Advertising Begins in March
Manager Smith said yesterday that
the trst installment of advertising copy
had been sent east and that in the
March issue OF Ave of the leading mag
azines would appear the initial broad
side In the campaign to interest the
people or the eastern and middle west
ern states In California, and thereafter
II is expected that there will be a con-
tlnuous rusillade all along the line and
to continue for at least a year.
In the meantime campaign for the
collection of the necessary funds at
home Is being conducted by the society.
Circular letters, of which the following
is copy, have been sent to those who
are known to be interested In the
growth of California In general and the
southern section OF the state In par