Los Angeles herald., 1907-01-27
N 7 EVER before has there been so
N much discussion regarding the
y nnrrnnt etuIn Of 81 ailnn erN- call.


correct style of stationery, call
ing cards, writing, etc.
SO many fads have come and gone
in the last few years that before the
society woman has exhausted half her
supply Of paper or cards new and
entirely different style is all the rage
For woman who is known for keep
ing strictly in touch with every tad
and fashion there is nothing for her
to do but buy a small supply of ma
terial and watch for the new. But for
the woman who wants to have per-
sonality all her own there should be
no change. She should select some
plain rich paper that suits her fancy
and which will be not too cheap ana
keep it for the rest of her life. That
one little act will distinguish her above
her fellow creatures and will also be
strictly in keeping with society's die
tates, which is always attracted by the
novel.
The same rule will apply to the ar
rangement OF the writing of a note or
letter. Every one should have her own
style and should not be Influenced py
the short lived fads that come. great
number affect the freakish style both OF
writing and arrangement, but there is
nothing either sensible or clever about
it. A letter should begin on the first
page of the paper and continue straight
through first, second, third and fourth.
The writer who skips from the front
to the back and so on causes the reader
a great deal of unnecessary trouble
which is not at all courteous
The monogram at the top OF the
paper is Just as much in vogue as II
always has been, but it has changed
its style a bit. The surname Initial is
placed large on one corner of the pa
per and gracefully curved around II
are the two smaller letters. Some
times the large letter is done in gold
and the two smaller are engraved In
colors, such as red, green silver, etc.
The latest of all is the placing in
the upper left hand corner of the paper
of an elongated panel of thin mother
of pearl with the letters in single file
down the center. With the gold letters
against the softly shaded pearl back
ground this makes a very striking et-
feet and every one will remember What
exclamation of wonder and admiration
greeted the programs at the bachelors
ball a few weeks ago, which were en-
graved in this way.
Some men have their name and ad-
dress engraved at the top of the sheet
but it smacks too much of business to
be very popular. There is very pref
ty checked or plaid paper which is very
much liked by the faddists, and moire
linen, in pale gray and blue, are the
rage with the debutantes. No one on
any occasion should use paper of
deep color and even the light colors
should be used sparingly.
The envelopes have changed their
style too, this season. The square flap
is out Of date and now the flap comes
to a point very near the edge of the
envelope: only the billet size uses the
square flap.
A great many society women nova
days are writing the dates out in full
form at the top of their letters. but the
simple numbers are never in bad taste
and in some cases are much better.
The matron's card is very large this
year. 1t should be at least two and
quarter inches by three and an eighth, |
and has a kid finish, pliable and unlike
its predecessor is only medium in
thickness. This last change is decid-
edly for the better, since last year a
,'hand satchel had to be used for the
calling cards they were so thick and
heavy.
The unmarried woman's card is only
two inches by three. The old English
script is still in vogue and the old
fashioned written script that has been
in for years bids fair to stay in for
another quarer of a century. Both the
French and the Roman type have ut |
terly disappeared. 1t is imperative now
that the woman's address should be
on her calling card and another innova- |
tion is the place of the address, which |
comes directly below the name instead |
of in one corner. The calling day comes
under the address. The mems cards |
use the same scripts, but are much |
smaller and narrower and do not give |
the address.
Sealing wax has apparently served |
it's day an. is now only used in case
of necessity.
These are only a few of the many
novelties, but they are the more i'm
portant ones and the only ones that it
is necessary to observe.