davidaulloa/AmericanStories huggingface dataset:
Cameron County press. [volume] (Emporium, Cameron County, Pa.) 1866-1922, 1907-04-25
HOW TO ADVERTISE
EFFECTIVE METHODS THAT WILL
BRING RESULTS.
SHOULD TELL THE PRICES
GeneraIitles Are Meaningless to the
Public-Why the MaiI-Order Man
Wins-Try the Plan.

If you. Mr.. Merchant, would compete
with the mail-order houses there are
three main essentials to success-the
goods-the prices-advertising
The last of these Is quite as essen
tial as either of the others.
In the great majority of cases the
local merchant has the goods. and he
makes the prices, but in very many
cases he either fails to do the adver-
tising, or what he does do is not effec-
tive in the same way that the mail
order mans advertising is effective.
The writing of effective advertising
is not an art, it is not a business that
requires years of study to learn. A
few hours Of study and comparison
will give you every essential detail
that you will need.
1t is comparatively safe to say that
rs per cent of the advertising carried
by local merchants in the local papers
is worded in generalities only. Such
advertisements as the following are
found in every paper:
Cameron County press. [volume] (Emporium, Cameron County, Pa.) 1866-1922, 1907-04-25

misleading-a thing which Blanks ad-
vertising should never be-they at
tract the attention of the reader and
possible purchaser because they tell
about some one thing that he may pos
sibly want.
The mail-order man makes q run
on a few things which he is willing to
sell at a close margin of profit in or
der to attract trade in his general line
on which heavy profits are made.
Blank should advertise hardware in
much the same manner the mail-order
man advertises hardware, and he has
this advantage-he can invite the peo-
Pile of the community to visit his store
and see the goods for themselves so
they will know just what they are buy
ing.
If, instead Of expressing meaning
less generalties in two-inch space
Bank had used little more space
and properly displayed an advertise
ment something like the following he
would have been sure to have at
tracted attention to his store, and in
all probability would have been sur
prised at the drawing power of his ad-
vertising:
Cameron County press. [volume] (Emporium, Cameron County, Pa.) 1866-1922, 1907-04-25

should quote IN his advercr. ement
should show the public that he is
giving bargains; they should be prices
that would compare favorably with the
prices of the mail-order catalogues,
public that he not only shows them
what they are buying before they pay
for it, but that the purchaser has no
freight to pay, and does not have to
wait an interminable time for the
goods he buys, as when ordering OF
the mail order houses.
1t is specific advertising that draws.
The advertiser who describes in de-
tail the goods he has to sell, and
quotes the price he asks for it will
attract the favorable attention of the
public far more often than the one
who deals only In generalities. 1t is
this kind of advertising that pays. 1t
is this kind of advertising that is at
tracing the dollars from the smaller
cities and towns and farms to the mail
order houses of the city. 1t is this
kind of advertising that drew $780,
000,0 into the Golfers of the Chicago
mail-order houses alone last year, and
it is this kind of advertising on the
part of the local merchants that the
mail-order houses fear more than any
other one thing.
But, Mr.. Merchant, whether your
line be hardware, dry goods, groceries,
clothing or other commodities, it Is
well to go further than your newspa-
per advertising, though this is the
foundation of success. Go to the local
printer and have him make you little
catalogues of your own. They do not
need to be large affairs, but small
folders of four, eight or 16 pages. Put
into these folders the descriptions and
prices of the goods you are carrying.
or leaders in the line. Be sure that
the prices quoted are right, then put
one of these into the hands of every
customer; keep them circulating
throughout the community. and make
a practice of getting out new one
every few weeks.
You, Mr. Merchant, can make adver-
Cameron County press. [volume] (Emporium, Cameron County, Pa.) 1866-1922, 1907-04-25
ROMANTIC DEvoNsHIRE.
The Land Made Famous by PhiIpotts'
Novels.

Philpotts has made us familiar with
romantic Devonshire, in his fascinating
novels, "The River" Children of the
Mist" etc. The characters are very
human; the people there drink coffee
with the same results as elsewhere. A
writer at Rock House, Orchard Hill,
Bideford, North Devon, states:
For so years / drank coffee for
breakfast and dinner but some years
ago found that it was producing indi-
gestion and heartburn, and was max
ing me restless at night. These symp-
toms were followed by brain fag and
sluggish mental condition.
when l realized this, / made up my
mind to quit drinking coffee and
having read of Postum, concluded to
try it. / had it carefully made, accord
ing to directions, and found to my
agreeable surprise at the end of a
week, that l no longer suffered from
either indigestion, heartburn, or brain
fag, and that 1 could drink it at night
and secure restful and refreshing
sleep.
olHCS IlldI llli6 VIC nave CutlT6Iy
discontinued the use of the old kind OF
coffee, growing fonder and fonder of
Postum as time goes on. My digestive
organs certainly do their work much
better now than before, result due
to Postum Food Coffee, am satisfied.
"As table beverage we find (for all
the members of my family use it) that
when properly made it is most refresh
ing and agreeable, of delicious flavor
and aroma. Vigilance is, however,
necessary to secure this, for unless the
servants are watched they are likely
to neglect the thorough boiling which
it must have in order to extract the
goodness from the cereal." Name given
by Postum Co., Battle Creek, Mich.
Read the little book, "The Road to
Wellville," in pkgs. There's q rea-
SON."
Cameron County press. [volume] (Emporium, Cameron County, Pa.) 1866-1922, 1907-04-25
NO THoRNs IN HER PATH.
Josephine Daskam Writes in Tribute
of the Golden Rule.

81 believe myself to be notably for.
tunate in my relations with my do
mestic employees. During a period Of
eight years, in which / have employed
household labor in four widely differ
ent places, have never once been ad-
dressed with Intentional disrespect by
any person in my employ" says Jose
phine Daskam Bacon in the American
Magazine.
Il have never been left a day with
out my regular staff of employees,
which has varied from one to five
Chat is to say, that / have never
been left suddenly or without suffi-
cient notice to supply the vacancy.
Il have never had a satisfactory
worker leave me except for what /
considered good reason Tin the ma
jority of cases an advantageous mar
riage).
II have never lost an unsatisfactory
one except by my own dismissal.
have never to my knowledge, or even
suspicion, suffered the loss of pen
ny's worth by theft, and my record
utter incredulity.
in three cases out of four | have
had services willingly and frequently
offered me along lines where it was
not expected or requested. I have
had extra money offered by me to OFF,
set extra work occasioned by sickness
refused on the ground that at such
times all the household expected to
share the trouble.
And as climax am able to state
that once, at least, on my offering a
raise in wages to express my appreci-
alton of competent and devoted serv-
ice was met with the astounding sug-
gestion that as my expenses were
heavy at the time and likely to In.
crease had better not consider it "
Cameron County press. [volume] (Emporium, Cameron County, Pa.) 1866-1922, 1907-04-25
HAD NERVE, BUT NO MONEY.
UnIucky Mans Modest Request for
Pecuniary Assistance.

Raymond Hitchcock, the comedian,
while in New Orleans few months
ago, took the opportunity of going to
the races. During the afternoon he
cashed several tickets, the result of
good guesses. He was feeling happy
after the last race, and started for
the automobile which was to convey
him back to his hotel AS he was
about to climb into the machine he
felt hand on his arm, and a man
shouted in his ear:
Hello, Hitchcock, how are you?
Hear you put crimp in the bookies
to-day"
Hitchcock blushed and shock hands
sheepishly, not recognizing the man,
and not wishing to show it.
Say, l want to speak to you con-
fidentially," said the stranger.
"All right; what is it?" asked the
comedian.
luck to-day. They cleaned me and 1
want to get home. Now, don't let
any one of these people see you, but
slip me enough for car fare, will
you?"
Sure" said Hitchcock. placing his
hand in his pocket. Then he paused
and queried: Where do you live?"
Vancouver" was the answer.
Hitchcock took a flying leap for his
machine, and unless the visitors at
New Orleans are more gullible, the
impecunious one is still looking for
car fare.-Harper's Weekly.
Cameron County press. [volume] (Emporium, Cameron County, Pa.) 1866-1922, 1907-04-25


the National Annuity Association,
writes:
MY health was excellent until about
Il year ago, when had complete col
lapse from overriding socially, not get
ting the proper rest, and too many late
suppers. My stomach was in dread
full condition, and my nerves all nn-
strung.
u was advised by friend to try Pc
runa, and eventually | bought a bottle.
l took it and then another, and kept
using it for three months.
AT the end of that time my health
was restored, my nerves no longer
troubled me, and / felt myself once
more and able to assume my social
position. / certainly feel that Peruna
Is deserving of praise"
There are many reasons why society
women break down, why their nervous
systems fail, why they have systemic or
pelvic catarrh. Indeed, they are espe-
ciallv liable to these ailments. No won
der they require the protection of Peru
ma. 1t is their shield and safeguard.
Cameron County press. [volume] (Emporium, Cameron County, Pa.) 1866-1922, 1907-04-25

tising pay larger returns than the
mail-order man secures; you can make
it the mainstay of your business, and
you can make it the means of killing
the mail-order competition in your
community. And when you do this
do not begrudge the publisher the
reasonable price he asks you for ade-
quate space in his columns. He will
give you better value than any othNr
commodity you can buy.
WRIGHT A. PATTERSON.
Cameron County press. [volume] (Emporium, Cameron County, Pa.) 1866-1922, 1907-04-25
It Cures While You Walk.

Aliens Foot Ease is a certain cure for
hot, sweating, callous, and swollen, aching
feet. Sold by all druggists. Price 25c Don't
aceeptany substitute. Trial package FREE.
Address Allen S. Olmsted. lie Roy. n. Y.
Cameron County press. [volume] (Emporium, Cameron County, Pa.) 1866-1922, 1907-04-25
Every man is valued In this world
as he shows by his conduct that he
wishes to be valued.-Bruyere.

Garfield Tea, which is guaranteed under
the Pure Food and Drugs Act, is the best
remedy for constipation, sick-headache,
and Indigestion. 1t purifes the blood and
cleanses the system.
Cameron County press. [volume] (Emporium, Cameron County, Pa.) 1866-1922, 1907-04-25
HOw's Th;sP

We offer One Hundred Dollars Reward for any
case OF Catarrh that cannot be cured by Halle
Catarrh Cure.
r. j. CHENEY q CO., Toledo O.
We, the undersigned, have known f. J. Cheney
Tor the last IS years and believe him perfectly hon
orabie in oil business transactions and financially
able to carry out any obligations made by his arm.
WALDtSG KINNAN g. MARVIN
Wholesale Druggists, Toledo o.
Halrs Catarrh Cure is taken internally. acting
directly upon the blood and mucous surfaces OF the
system. Testimonials sent free. Price rs cents per
bottle. Sold by all Druggists.
Take Halls Family Pills for constipation.
Cameron County press. [volume] (Emporium, Cameron County, Pa.) 1866-1922, 1907-04-25

Carpets can be colored on the floor with
PUTNAM FADELESS DYES. Ask your
druggist. l0c per package.
Cameron County press. [volume] (Emporium, Cameron County, Pa.) 1866-1922, 1907-04-25

Our distinctions do not lie in the
places which we occupy, but In the
grace and dignity with which we fill
them.-Emerson.
Cameron County press. [volume] (Emporium, Cameron County, Pa.) 1866-1922, 1907-04-25
co TO
B l. A N ks
FOR
Hardware, Stoves and
Tin ware
LOWEST PRICES
BESI GOODS

The mail-order mans advertising is
different. 1t is specific, and while the
glowing descriptions given are often
Cameron County press. [volume] (Emporium, Cameron County, Pa.) 1866-1922, 1907-04-25
WASHDAY BARGAIN SALE
BL KS
EVERYTHING NEEDED FOR WASHDA'
AT BARGAIN PRICES
During Thursday, Friday and
Saturday of thIs week

Sd IN for a S year guaranteed best quality
VO'/S Clothes Wringer. the King OF Wiring
ers. Solid rubber rolls. steel spring and patent
guide board.
81 AZ for a good American clothes wrnger
10 inch rolls, hardwood frame
1hc for genuine NO Sag" Curtain Stretchers
~ Center brace and will not sag
OSC for extra heavy copper rim and bottom
w. wash boilers
lac for dozen of the first quality Clothes
AfS Pins.
JSc for so foot white Cotton Braided Clothes
~ Line.
Roc for hardwood folding Clothes Bar of ex-
O>S ceptional siZs for the money.
22C for full sized very best quality Wash
~~S Boards
zSc for medium sized galvanized iron Wash
TO- Tubs.
2xC for Iz-qt heavy galvanized iron water or
~NtS scrub pail.
xEC for best quality fiber Water Pail OF ex-
TO- ceptional merit.
s7Oc for an excellent quality of ironing boards
<SS that will not wary.
FAC for an extra large h0avy willow Clothes
O4S Basket.
The prices given here are of course
mere fiction, but the prices Blank
Cameron County press. [volume] (Emporium, Cameron County, Pa.) 1866-1922, 1907-04-25

Japan Exports Much Copper.
Japan exported last year over $11,-
coo, 900 worth of refined copper.
Cameron County press. [volume] (Emporium, Cameron County, Pa.) 1866-1922, 1907-04-25

Mrs winSlows Soothing Syrup.
For children teething, softens the gums reduces
lammaton, Gllays pain, wind collie 25c bottle.
Canyon City news. (Canyon City, Tex.) 1903-1908, 1907-03-15
PUBLIC SCHOOL NOTES.

We are still doing fine work
Some subjects are being review
ed for examination.
Many are beginning to think
and talk about commencement
exercises and some little prepa-
tons are being made.
The attendance of the pupils is
very good. Many of the pupils
are absent on account of sick
ness. One of our teachers, Miss
Sweeney, is very i'll this week.
Her place is being filled by Miss
Cummie Redfearn.
The sixth month ended March
4th. Those making A in all their
studies and being neither tardy
or absent were:
Hugh Wilson, 18th grade; Vale
ria Gregory, 9th grade; Birdie
Mulkey, Sth grade; Ida Rowan,
18th grade.
A half holiday was offered last
month to the room making the
lowest per cent of absents or tar
dies. Miss Longs room received
the holiday her per cent being
/ 10.
Visitors are welcome any time.
+. l..
Canyon City news. (Canyon City, Tex.) 1903-1908, 1907-03-15
HOFFMAN PARAGRAPHS.

Rain would be Il welcome visi-
tor.
l.. A. Pierce has been busy
dipping cattle this week. Sew
eral have dehorned and branded.
Mr.. Bertram passed through
our midst this week en- route to
Canyon.
l.. A. Pierce and wife visited
Mrs. Frazier of Deaf Smith Sun
day
Emmett Houser and Bessie
Smith and Rev. Bryan and wife
of Umbarger, visited A. b.
Cages family Sunday.
Gus Wansley has rented H. 5.
Burnham's farm.
We noticed last Sunday Ed
Hoffman trying his span of grays
to the buggy, getting them in
practice for the summer.
Mrs. +. Hoffman visited her
children at Goodnight last week.
Peach trees are beautifully ar
rayed in their blooming robe this
week. Some of the fruit is al
ready killed, we fear.
Grass has begun to grow.
A. b. Cage and wife visited
Mrs. b. r. Johnson Wednesday.
TASSIE.
Canyon City news. (Canyon City, Tex.) 1903-1908, 1907-03-15
Notice in Probate.

Notice is hereby given that on the
18th day OF February. 1907. the un-
dersigned qualified as survivor in
community Of the estate OF W. A.
Ward, decreased, in the administra-
tion proceeding pending in the Coun.
~ Court Of Randall County. Texas,
and having received erappointment
from said court all persons having
claims against SAID estate are hereby
required TO present the same In writ.
Ing within the time prescribed by
law. The residence of the under
signed is Randall County, Texas, and
her postofiice address il Amarillo.
Texas.
JENNIE b. WARD,
Survivor in community estate of w.
\. Ward. deceased. Io-:t
Canyon City news. (Canyon City, Tex.) 1903-1908, 1907-03-15
II heard The s,rlsh Of Godfrev's cane.

what" stammered Simmonds. rs
il the-thc-the"--
Yes, it's the Delroy necklace. You'll
have to so with us to Babylon in the
morning to attend the inquest | fam
cy therell be something of n sensation
when we produce the necklace there
eh, LESTER" And he laughed grim
little laugh of anticipatory triumph.
Then he glanced at his watch.
II must be going" he said. 1--WE
got to fire this story down to the of
fee. What scoop it will be. Till
tomorrow. gentlemen
| heard his footsteps die out along
the hall; then sudden horror Of the
place seized me, deadly loathing, and
l CROPPED my way blindly from the
room.
THE END.
Canyon City news. (Canyon City, Tex.) 1903-1908, 1907-03-15

nfter all. But who could have fore
seen thing like this"
Simmonds opened his mouth and
shut it again without uttering sound.
You'd better notify the coroner"
continued Godfrey. land, suppose. to
he strictly regular, I'll have to turn
this necklace over to you for the night
Guard it well. Smmonds. It's worth
q hundred thousand dollars"
Canyon City news. (Canyon City, Tex.) 1903-1908, 1907-03-15
Fire Insurance!
STROUD & WILSON

Only the best Old Line Companies
represented For rates and other
particulars see +. p. WILSON.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1907-12-26
SURPRISE MRS. HOWE.

A surprise party was given
last Wednesday evening in honor
of Mrs. Lulu Howe. Those at
tending were the Misses Eleanor
Smith, Margaret Buckley, Verna
Halsted, Nina Lawrence, Emily
Fitzpatrick, Edna Livingston,
Mary Mccormack and Messrs.
Will Grossman, Ted Schepeler,
kobin McGraw and G. f. Ellef-
son.
Progressive cinch was played.
First prizes were won by Miss
Margaret Buckley and Robin
McGraw. G. f. Ellefson and
Miss Verna Halsted carried off
the consolation prizes. After
the distribution of the prizes a
delicious collation. of sandwiches,
coffee, cake aud ice cream was
served. The affair was gwen in
honor of Mrs. Howe's birthday
anniversary at the home Of her
parents, Mr.. and Mrs. II. p.
Chase. The guests repaired TO
their respective homes voting
Mrs. Howe a genial hostess.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1907-12-26
SOPERTON.
Claude Colburn visited friends
horo-u faur dave lout Draalx

Claude Colburn visited friends
here a few days last week.
Miss Alice Lafeity, the mil,
liner, is at Laona for a few
weeks.
Francis Nivison, who has been
i'll with the grip, is able to be
out again.
Art Lanaville is patient al
the Noer hospital on account OF
rheumatism.
Mrs. Art Fabry is visiting rel
atives and friends at Oconto dur
ing the holidays.
James Nolan, fiIer at the mill,
will spend Christmas with his
family at Menominee.
G. W. Schultz, foreman t
camp 5, is visiting his family at
Laona during the holidays.
Robin McGraw left Friday for
Peshtigo to visit relatives and
friends during his vacation.
Miss Mckee came home Satur-
day from Green Bay where she
is attending business college.
Mrs. H. &. McGraw and sons
Harry and Somerville arrived
5 tu I'd ay from Menominee,
Mich, to spend the holidays.
Maurice Shepro, who is attend
ing the Green Bay business col
lege, came up Monday for a
short visit with friends here.
Mrs. j. o. Archambault of
Menominee, Mich, will arrive
this week to spend Christmas
with her son, John Archambault.
Midnight mass was celebrated
at the st. AMBROSE church Tues
day night. On New Years day
the services will be held at s and
10 o'clock a. N.
The dance to be given by the
Soperton band will take place
Friday evening, January 10th at
the hall at Soperton. Excellent
music has been engaged for the
occasion and a good time is guar
anteed to all who attend.
Anton Kelnhoffer, Sr., engi-
neer at the mill, met with an ac-
cident last week which might
have resulted seriously. He was
repairing some mach inery
around the steam niger and in
some way got his hand between
the nigger and other machinery,
receiving a severe bump on the
head. DR.. Noer attended and
had to take seven stitches in his
head.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1907-12-26
MARRIED.

Miss Lillian Wilson and John
Conn were married Tuesday
afternoon at two o'clock at the
home of the brides parents, Mr..
and Mrs. Ben Wilson, Judge A.
L. Rurgan officiating. The
young couple have the best wish
es Of a host Of friends.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1907-12-26
LOCAL AND PERSONAL.
Have you paid your taxes?

Frank Thielkie went to Mari
nette Saturday.
Mrs. Clara Waterman left last
Friday for Minneapolis.
Surveyor N. H. Smith return.
ed to Clintonvilfe Friday.
Mrs. Ben Slowe of Carter Wis
tied friends in town Monday.
Postmaster Fred Schoephoest
er of Padus was in town Friday
The Jones Lumber company
commenced hauling logs yester.
day.
Miss Ora Halsted, in charge OF
the Padus school, came home
Friday.
Orb Isbell of Laona joined the
local Eagle lodge last Thursday
evening.
n. w. Johnson was up to La
ona on telephone business last
Thursday.
Miss Mamie Fitzpatrick came
home from the Oshkosh Normal
Saturday.
A son was born to Mr.. and
Mrs. Adrian Wettstein last
Thursday.
Erwin Hemenway of Carter
was business caller in town
Saturday.
Mr.. aud Mrs. Ed. Wiltgen are
visiting at their old home at
Black Creek.
Miss Florence Dixon spent q
portion of the week at her home
at Clintonville.
For Rent Four flats, furnished
or unfinished. Enquire of
Emil Schmidt, Wabeno. Wis.
Supt. A. j. Tipler of the Jones
company was down to Kewaunee
on business the first of the week.
Mr.. and Mrs. VIM. Schoep-
hoerster of Padus were guests of
Judge and Mrs. j. B. Scory, Fri
day,
Town clerk A. G.. Russell has
turned the tax roll over to Treas
urer II. w. hubbard for collec-
tion.
John Dickinson, who is attend
ing the Eagle River high school,
came home on a vacation Mon
day.
Miss Tina Routheau closed her
school in the Symes district Fri
day and left for her home at
Oconto.
Mrs. Frank HoldriGge return,
ed to Blackwell Friday after
spending a few days here look
ing after her property.
The postoffice department has
ordered that all letters address
I'd to Santa Claus be delivered TO
charitable organizations.
Miss Rose .Gillen, teacher in
the Swan school, returned to her
home at Kaukauna Friday to re
main during her vacation.
z. A. Morse, our congressman,
has been assigned by speaker
Cannon to the committee on In
dian affairs and war claims.
b. b. Bathrick Of Chicago,
who looks after taxes for the G.
d n. w. Ry. company, was in
town from Saturday until Mon
day.
At the meeting of the M. B. A
lodge held at the home of g. NJ.
Bennett last Saturday night 1t
was decided TO consolidate with
the Soperton lodge. The com
bined membership of the two
lodges is about so.
A very successful term Of
school was closed Friday and the
teachers left for their respective
homes for the holiday vacation
of two weeks. Miss Smith and
Mr.. Ellefson to Madison, Miss
Buckley to Gordon, Miss Mac.
donald to Ashland, Miss McCor-
,,auIr 90 A1fanna .nd Me -
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1907-12-26
Letter Heads
tStatements
Bill Heads
Envelopes
Cards Anyth

Anything and everything In the
way of high-grade commercial
printing. Our assortment of Job
type is complete, our press faciii-
ties of the best, and our workmen
true typographical artists. This
tells all the story of our facilities
for doing job printing of the right
kind at the right prices.