The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1907-05-14

NOW, dLOlueT way ludL IudH Cdh
build business" said a manufac-
turer of specialties, lis by making
something different from what the
other fellow understanding unique
and original. | remember when | was
boy away down in Kentucky that an
old man named Gray u5ed to bring
ginger cake and cider and watermelons
into town on election day and draw up
his wagon on the shady side OF the
public square. There was kind of
flavor to that ginger cake and sort
OF sweet glaze made out of brown
sugar over the top of it that no other
ginger cake had, and he always tapped
barrel of cider that would bubble on
your tongue when you first tasted it.
1t was just naturally good, rich cider
and made out of crab apples. Nobody
else in the country had trees that bore
such good fruit as old man Gray's did.
Nobody else had such good cider.
When you drank the other fellows
cider the roof of your mouth reminded
you of cankered brass kettle. 1t was
a prohibition town and, save when the
moonshine man would come along
Bookkeeping out his 40 rod, the boys
who were inclined never got anything
to drink that would make them want
to vote for Andy Jackson.
"Pll tell you, these people who are
making things nowadays must always
keep grubbing up sassafras sprouts,
and if a man can, let him try to make
something for the market that the
other fellow can't produce"
Ideas the Things That Count.
Eyes, you're right about that"
chimed in a halter. "In my line Of
business there are scores and scores of
people making hats. OF course there
are a few and here the master hat
maker let CLEAN slide over his face
who make stuff in my line better than
others do, but still, no one Of them has
any very great advantage over the
other. But in some lines it's different
Just look at these incandescent electric
light globes, for instance. The COM
pany that makes these has a cinch.
Edison had an idea. He worked out
this IDEA and put it into practice"
YES, and I'll tell you another
thing" spoke up the shoe merchant
che hit onto a thing that fits into the
needs of lots of people. If a man has
corner on canary bird food he can't
do as much business as if he were to
have a grip on all the wheat that
grows Everybody eats bread, but
only a few women buy bird Seed
But began the silk buyer, when
ever there's anything like making
bread where it's very plain to any
mind that there will be a demand for
it, you will always find lot of people
going into that business. 1t is great
deal better to start up something on
your own hook that nobody else has,
than it is to start in on something that
everybody is using and go into compe-
tition with others. Why, there's firm
out in Chicago that's doing business
of nearly half million dollars a year
and what do you suppose that bust
ness is? They are making prepara-
ton which is said to take the kinks
out of negroes hair. Who would think
that business like that would amount
to anything? Still, that firms cleaning
up bushels of money every year. OF
course, there's an element of flimfiam
in the business. The stuff will straight
en- out the kinks all right-but after
week or two they will come back |
again"
Continuous Demand.
THAT is a good thing for any bust |
ness" exclaimed the hat manufacturer. |
ut makes a continuous demand"
Eyes. you're right about that con-
tinued the silk buyer, but it would be |
will last and give permanent satisfac- |
ton and meets genuine demand on |
the part of the general public"
"Now, l know of a man who used to +
be a clerk in a grocery store in Kan |
sas. He had saved up about hun
1red dollars when stranded book
agent struck his town and unloaded on
him a hundred dollars worth of cook
books. The agent pictured in glowing
terms the amount of money this gro
,ery clerk could make out of the book
business, at which the smooth and willy
agent himself had made a fiuke.
1.-THE sucker bit. He went down in
Arkansas and cleaned out that bunch
# books inside of week. He made
more money than he had made in a
whole month at shooing flies off from
Y,olasses barrels. He bought another
punch of books and sold them out and
still another
The next summer. he struck a fell
ow that was selling these here parlor
picture things-what do you call 'em?
Tou put sort of do-funny up to
+our face and look through two glass
YES that make the picture look life
fze and have depth to it-iust like
he thing itself
You mean the stereograpf . volun-
eered Joannis Carolianus
THANK you, John" answered his