Custer County Republican. (Broken Bow, Neb.) 1882-1921, 1907-09-12
HELPING THE TOWN
HINTS AS TO MAKING THE HOME
MARKET BETTER.
HANDLING OF FARM PRODUCE
How Merchants and Farmers Can Co.
Operate TO Their Mutual Advan.
tage in a Business Way.

Many agricultural towns could be
vastly improved by affording farmers
better markets for the produce that
they have to dispose OF. In the ra.
dius OF every country village there
Is sufficient butter and esgs and other
products to be marketed, tho hand.
ling of which would make profitable
business
The custom that has prevailed for
many years of storekeepers indiscrim.
inately handling produce does not APP.
pear TO be to the best interests OF
towns or 1t may be said, to the msr.
chants or the farmers. In the first
place the average storekeeper has
NO facilities for the proper handling
of perishable products. He may not
receive sufficient to enable him to dis
pose of the product to the greatest
advantage. Therefore instead Of max.
ing any profit upon what he handles,
many times he is the loser and looks
for his compensation in the trade that
may be given him by the farmers who
bring in the produce.
IL Is important to n town whether
It is reputed to be good produce
market or otherwise. Where the
farmer can receive cent or two
more for his butter and eggs be is
likely to turn his attention In some
towns there are regular buyers of
produce, but often these methods are
| such as to be unsatisfactory and re.
suit In loss Of trade to the place.
Merchants generally exchange goods
for whatever produce may be brought
to them. In many places they will
not pay cash, and it has been known
where cash has been paid that IL i'm.
modiately found its way to some other
town where goods was purchased
Each town that has any consider
able patronage from the farming com.
munity surrounding it, should have
small cold storage plant, One plan
that has been found practicable in
many towns is the organization OF
produce company in which merchants
| of the town as well as the farmers
are stockholders. These concerns pro.
vide every facility for tho proper
packing and storage Of eggs and but
ter and other perishabls produce, and
sometimes include a butter removal
ing plant Where such companies are
operated the merchants refuse to
handle produce. referring all who have
such to sell to the produce company.
The company pays the highest mar
ket price for what 1t buys. Instead
of paying cash, due bills are issued
which are accepted the same as cash
at all the stores in town. Each week
the merchants who receive these due
bills in exchange for goods have them
cashed at the Office of the produce
company
BY paying from a cent to two cents
a dozen more for eggs or per pound
for butter these produce companies
have been wonderful factors in bring.
ing trade to the place Not alone do
they benefit the town by bringing ad
ditional patronage to the merchants,
but the business can be highly profit.
able If managed rightly. 1t requires
but little capital to operate such an
establishment. 1t is well when organ.
ization is taken up to limit the
amount Of stock that each shareholder
receives to one or two shares OF q
par value of $50 or $780, An effort
should be made to have as many mer-
chants as possible shareholders Also
to secure as many shareholders among
the farmers as can be had 1t should
be understood that instead OF paying
cash, farmers pay for their shares
of stock in produce at prevailing mar.
ket prices. With all the merchants
In the town interested in the sue.
cess of the company. and the farmers
throughout the country also share
holders and participants in profits that
may be made, 1t will be soon found
that the produce company will be
handling all the produce business that
originates in the community.
In many localities where this plan
has been put in operation the farmers
have discovered that they could re-
ceive better prices for their butter
and cream and eggs than under the
old system. Being associated in a
way with the business interests of the
place they become more interested in
all affairs of the town and are more
inclined to work in harmony with the
merchants towards anything that has
the improvement of the home town
in view. One of the desirable things
about this plan is its tendency tc
lessen the practice of residents oil
rural communities trading with mai
order houses and department stores
in the large cities. Another admir-
able feature Is the adding of ar
additional laborsaving industry tc
the town and the keeping OF the earn
lngs of the people in circulation II