Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1907-09-06
The" Yell-Oh" Man
And One of His Ways.

To call a man a liar seems rude, so
we will let the reader select his own
term.
Sometime ago the Manager of Col
lier's Weekly" got very cross with US
because we would not continue to adj
vertiSe in his paper.
W.. have occasionally been attacked
by editors who have tried to force US
to advertise in their papers at their
own prices. and. on their own condl-
tons. falling in which we We're to be
attacked through their columns. The
reader can tit name to that tribe
We had understood that the editor
of "COllier'S" was a wild cat of the
Sinclair jungle bungle" type. person
with curdled gray matter, but it seems
strange that the owners would descend
to using their editorial columns, yell
low as they are, for such rank out and
out falschoOds as appear in their is
sue of July 9TH, where the editor goes
out Of his way to attack us, ana the
reason will appear tolerably clear t.
any reader who understands the VEN
ON behind it.
We quote in part as follows: -"One
widely circulated paragraph labors 70
induce the impression that Grape
Nuts will obviate the necessity of an
| operation in appendicitis. This Is ly-
| ing. and. potentially, deadly lying
Similarly, Postum continually makes
reference to the endorsements Of "a
distinguished physician or "A promI-
nent health official persons as mythic-
al doubtless, as they are mysterious.
We do not hesitate to reproduce
these mendacious falsehoods in order
that it may be made clear to the public
what the facts are, and to nail the liar
up so that people may have a look at
him. If this poor clown knew what
produced appendicitis. he might have
some knowledge of why the use of
Grape Nuts would prevent it. Let il
be understood that appendicitis re-
suits from long continued disturbance
in the intcstines, caused primarily by
undigested food, and chiefly by undi-
geSted starChy food, such as white
bread. potatoes rice. partly cooked
cereals. and such. These lie in the
warmth and moisture Of the bowels in
an undigested state and decay. gener-
ating gases. and irritating the mucous
surfaces until, under such conditions,
the lower part of the colon and the APP
pendiX become involved. Disease sets
up. and frequently, Of a form known
as appendicitis.
Now then, Grape Nuts food was
made by Mr.. c. w. Post. after he had
an attack of appendicitis. and required
some food in which the starch was
predigeSted. No such food existed;
from his knowledge Of dietetics he per-
fected the food; made it primarily for
his own use, and afterwards introduced
it to the public. In this food the
starch is transformed by moisture and
longtime cooking into a form Of sugar
which is easily digestcd and does not
decay in the inteStincS. 1t is 4 practi-
cal certainty that when 4 man has ap-
preaching symptoms of appendicitis.
the attack can be avoided by discOn-
tinuing all food except Grape Nuts.
and by properly washing out the in
teStines. Most physicians are now ac-
quainted with the facts. and will verify
the statement.
OF course. this is all news, and
should be an education to the person
who writes the editorials for Col
lier's" and who should take at least
some training before he undertakes to
write for the public
Now as to the references to dis
tingushed physician" or "a prominent
health official being mythical per-
sons" We are here to wager col
ler's Weekly or any other skeptic or
liar. any amount of money they care
to name. and which they will cover
that we will produce proof to any
| Board of Investigators that we have
never yet published an advertisement
announcing the opinion of a prominent
physician or health official on Postum
| or Grape Nuts, when we did not have
the actual letter in our possession. II
can be easily understood that many
prominent physicians dislike to hav,
to any article whatsoever: they have
| their own reasons, and respec
| those reasons. but we never max,
mention of endorsements unless w,
have the actual endorsement, and tina
| statement we will back with an,
amount Of money called for.
When a journal wilfully prostitutes
its columns. to try and harm repu
table manufacturer in an effort to fore,
him to advertise. it is time the publ,
| knew the facts. The owner or c,lito,
Of Golfers Weekly cannot force more,
from US by such methods.
POSTUM CEREAL CO, Ltd.