The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1907-08-11
They Are Selling sieenOunce Loaf Of Bread While Flour
is Higher Now Than in Years--They Do Not Sell
Direct to Customers, But Through Dealers.
Gaining Ground Because Of Quality
Of Bread and Honesty Of Loaf.

Mr. Greed Davis Pres A. B. C. Baking Co, Richmond Va:
Ny Dear sir--You cannot imagine my great sunrise
today Dispatch Ny prediction before Charter
Ordinance and Reform Committee verified III large head
lines over your advertisement, which reads:
"A pound loaf Of A. c. Bread tips the scales IS ounces
It's right enough accept apothecary's weight (s
opnces) in buying medicines but you are entitled TO full
6-ounce pound of bread not IS Of dough- but 70
ounces OF bread ready for the table
There's quite percentage Of moisture in dough and if
the guage taken at 6 ounces before baking there is con
siderable loss in the finished product
IFS a point you may we'll stop consider when buying
bread. AB c. products Bread Pies and Cakes will always
up the square deal standard in weight and
quality.
heartily congratulate the A. B. G. Baking Co. in its
broad and honest declaration that the people entitled to
6-ounce bread notwithstanding the fact that flour
higher than has been for also congratulate
the people the victory your enterprise has for them
You filling ong-fet want, and in thus serving the
hest interests the people lies the ,bounded that
must assurcdly await YOU and which sincerely wish you
With best wishes am am ....
80 j JOHN my +. DON LEAvY.
p s-You may send to my house go West Main Street
Richmond, Va, July s. 1907
Mr. John r. Don Lcavy 92o West Main Street, City:
Dear SirYour letter of the 18th addressed to
president Mr. w G. Davis Just been handed the
letter great deal We have had numerous congrtulatory
messages from every section Of the city, and whenever
are convinced fact people get full
pound Of bread for their money and prepared to
give tenl We making fully 10
when it is baked and therefore you readily that
have scale off considerably heavier to do We have
put up plant that think will meet the requirements,
and intend to the very best bread that made
earge plants North giving the people pound loaf Of
bread and we why the people 81 South
should receive the for their money We going
the trade all the State and want known that
this Virginia bakery, equipped feed the Virginia
people Our plant is thoroughly sanitary in every respect,
all baking done above the street level and is for nspec
BY the public We thank for letter and shall
be pleased to have you around to the plant
afternoon and let show you what doing. BY the
way the writer has been considering having little pie
party" around plant evening before long, when
wish to have the Board of Aldermen the City Council
and other city officials guests In this could
what doing Will you come? Relative to sending
10 your residence for your order daily, you
would liz pleased do So but soliciting the
only putting goods out through the dealer, and
therefore, protect them If you will give the
OF you, grocer wewi that YOU furnished properly
every day. However may be serving you
We beg to remain, Very truly yours,
THE AMERICAN BREAD AND BAKING CO.,
B. r. Dudley General Manager.