The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1907-05-31
&c vALuE oF ApvERTIslNe.

a bargain to ofer he advertises IT,
Maury county has the best bargains in
the world 10 offer to capitalists. TO
investors and to spectators, and
these bargains should be advertised.
And it looks like we have waited long
enough to learn that no man is going
to get out and do this thing for US for
love and affection. And no man ought
to. A people who can help themselves
and won't help themselves, ought not
to be helped.
With a reasonable amount Of adj
vertising. the attention of the world
can be focused upon Maury county.
That is no iridescent dream, or fancy
thought of an enthusiast; 1t is fact;
a plain, demonstrable, business fact.
The gold find in 40 discovered Cali
fornia. California and the gold were
there before; but the advertising that
the discovery of gold gave to Cali
fornia is what gave it its phenomenal
growth and rich development. Iron
ore has been hid away in the noun
tanis around and about Birmingham
for all these thousand years; and it
was known to be there scores of years
before much was said about 1t, But
when few men cornered as much of
it as they could chamber and then
began to tell about it, to advertise 1t,
with a view to selling, they made
Birmingham the talk of two CONT
nents. And what iron ore has done
to make Birmingham city, phosphate
can be made to do for Columbia and
Maury county. And again we say
this is no iridescent dream.
When a merchant advertise, bum
or bogus bargain, he is soon found
out. and he cannot fool the people all
the time. So with the effort to boom
any town or country; unless there is
something substantial there, the boom
will soon collapse. But Maury county
has the. substantial stuff. 1t has
better climate than Birmingham or
the Klondike; it has better ground
and better water, and better faclll-
ties and better everything than Bir-
mingham had when the effortwas start
ed to boom that town; and it has just as
"get-rich-quick" a proposition in its
phosphate as Birmingham had in its
iron ore lands In short it has just as
good a proposition to advertise.
And it has this further advantage,
which is a great one. Capital is nun
gry for investment in the South. The
consensus of opinion in all financial
circles is that this section for the next
decade or two will show wonderful
development, and that the place to
plant money, is the South. Never an
article is written along this line IN
any of the magazines or metropolitan
papers. but that Tennessee is particu-
larly mentioned in the general advice
to young men and to capital, to go
South The tide of emigration, both
of men and money, is toward the
South: and Tennessee is perhaps the
most favored or particularly spot, and
nothing is needed more than a little
judicious advertising to attract that
great stream of immigration of labor
and capital to Maury county.
But it cannot be done without
iudicious advertising, and judicious ad-
vertising cannot be had without some
me whose business it is to attend to
It. If the public wants its business
attended to, it must employ some COM
oetent man to do it, Nobody is going
% do it and do it well, unless they are
paid to do it.
A sum of several thousand dollars
should be raised by public subscrip-
ion: and that sum should be turned
,yer to a committee; and that COM
nittee should employ man; a COM
,etent, high-priced man, to write the
IDS and place them where they VIII
10 the most good. And good results
will be as sure to follow, "as night doth
ollow the day"
When the boom comes, the phos-
,hate people will not get it all. Don't
ret that into your head The boom
will bring people, and people make
business. We remember when people
ilept in doorways and on floors and
OTIS in Birmingham; and it can be
made so, it may be made SO, in Co
umbia. OF course the knockers and
roakers and old fogies will say no;
nd 1augh,and scout the idea. So they