Pine Bluff daily graphic., 1907-12-16
NAH. ORDER FAKES,
Some of the Familiar Advertising
 Tricks Shown Up.
BAIT FOR HOOKING SUCKERS.
Beware of the Song Poems Wanted" Don't Bite at the "8ona Eide Business &ecret"-Stecr Clear of the Prize For Selling Goods.


 average reader docs not know it under SHas designation. Many little maga xanss, published at e very low sub xaNsption rate, have ,uo other purposr uhGn to carry mail order advertise aneuts. They are abie to work up an SnaT.nous circulation because of the low rate for subscriptions. The circu EaS3on brings them large prices for ad wetttsing The mali order people, not 0Gly the large houses Which do gen. eras business. but also the cheap skate fake concerns and individuals, patron G1e the advertising columns. They set ertacing hooks for suckers They catch nrany suckers It beiooves the reader 0f these publications to do little shfnking before biting. In this connec- &len the following article from the New ENrf Herald Is timely and helpful:
 In these days Of bn1lxo and graft a man should look, before he buys That he does not is clearly shown bt Che thousands of fakes which we hear o6 and read of daily.
 The cleverness of the mail order man Is wonderful. There is always way Ge avoid the law. AS soon as one fake 0 exposed and q law made to cover il Nifty fakes suggested by that law spring up.
 For instance, 1t would take more elastic clause than the famous one i:, GRr constitution to cover this latest bir Tf mail order wit.
 TM almost any mail order magazine you may pick up you will find adver tfsemcn;S similar 10 this:
 NAH. ORrf,is MEN, ATTENTION!
 have s; bona li.r business whlrh paya rle sc09 per month. i<otl,lrs to make nothing to sell. l s'':4fa..alne results. lUu csan 6o t just as wcli as I. F.yr dollars ts -he price of tAc secret Money 'en'. i you are not sati.s!i,. iI this at,ver,iS7 EsHent is misrepresentation.
 If you are of the great once-bunkoe !! alwal ls-hUnEeed class. you might ;1n Swer one ct the alluriug offers. Ii yu' did, you would in all proba bility rc Geive q reply by the first mail The letter would contain q clipping Of lhe advertisement you had answered. Wilh a statement on this order:
 One month from today l will withdraw she inclosed ad. Place your name OH !; and insert it in your mail order ma1a~ zine other advertising medium whi, j. you use. l have made $aO0 month fruI. ts1is. You can do as well as ]. You can ceadily see from my success with you what your success will be with others.
 During tie bicycle rage some years back blning concern coined money from an advertisement similar to this, accompanied by cut of a handsome efcycle:
 BOYS AND GIRLS
 THIS BICYCLE FREE.
 To every boy or girl selling one gross u& our superior bluing we will give abso. G@tely free the bicycle represented in this cut. Send for the bluing today. When you have it all sold. remit the money sEnd you will receive this beautiful bicycle absolutely free. State whether boys or &trfs bicycle is wanted.
 1t is safe to say that thousands of children slaved for those free bicycles and turned in their money to the mushroom bluing company. Their work was, however, not without coIr Gensation. for each child who sold gross of the bluing received a mlnia Gure bicycle, not two inches high, but u IISllCtI le lltSeilCtttUil Oj tue cut.
 This idea of toy fakes Is old A part. Ger i'll one of the foremost mail or.er houses in the world owes his start ip life to an advertisement which he ran extensively some years ago. His offer was to send furniture enough to com, tlIetely fit out one room for a dollar Cuts Of the articles were shown, and Fl legitimate. For every dollar received Gae sucker was sent a complete set 4f doll furniture.
 Recently the law became aware of the fact that there were hundreds Of small music publishing companit do Ing business entirely on their \ we Their method was to advertise for gong poems, showing the enormous profits made from popular soncs. A the song manuscripts flowed In |. .ey either had music written for them OF eborrowcd" music already written ana sent letter of acceptance to the per son who had sent in the song ,em The letter stated that q preliI nary ~oost of from Sl0 to $30 would be nee sssary for making the plates. In most Instances the money was sent The plates were made chcaply, the pr N- Ing house sent q professional co, @ y.1e anthor. and there the matter p- ped No effort at marketing the P C. 1ion was made. The law i, gre ,T getting after these pulp '"' Gr tbere are many of these - . eutions still fouris.ing
 Another clever and prof ''' mail alrder fake is that of reading ,Ae char tacter from the handwriting. There are sas many possibilities in 1t as fortune relling. anu there ore as few chances of being convicted for o.,;a'2!0.E mone. sInder false prctenses.