davidaulloa/AmericanStories huggingface dataset:
The Fairmont West Virginian. (Fairmont, W. Va.) 1904-1914, 1907-03-01
a REAson

The United Dru g
Company, manufae-
tiirers of the Rexall
Remedies for whose
preparations we are &
agents In this city, make
200 remedies, one for
each III. Each one IS
especially prepared to-
cure one disease, and
that only. This is an
age OF specialists. You
don't contract with a
plumber to build your
whole house, do you?
Why should you contract
with one proprietary
medicine 10 cure all your
tronbles7 <.
Oftentimes you run :
across a building con-
tractor who has a sepa-
rate plumbing depart
tnent, his own plastering
department, and 50 on, 3,
all of which dovetaii to-
gether and build the
house. This is Just what
the United Drug Com &
pany is doing for you
in the medicine line.
They have cut down
profits; they manufac-g
ture Rexall Remedies for
over 1000 retail drug
gists. These druggists
are the only intermediate
profit that stand between
The United Drug Com =
paly and the patient. 4,
Could the United Drug
Company, Of which we
are a member, afford to
make one poor medicine
in this linel Does not
common sense tell yotf
that one poor medicine
would ruin the sale Of
the other 100 prepara-
tionsl If you bought a
Rexall preparation and It
didn't do for you what
we claim it will, would p
you buy another one Of
our artieless Webelieve /
not. Therefore each
preparation must be good
lit is good. We who
are in the drug business
know the formulas of
these Rexall prepare
tons. We believe in
them so! implicitly that
we stand back Of them,
with our guarantee to
refund you your money
if they do not benefit
you.
For Nervousness a's
Rexa1l Americanitis
Elixir, 75c.
For Constipation s
Rexall orderlies.
Price, Ioc. A
For Coughs
Rexail Cherry Juice,
large bottle, CSC.
And
re6 other Rexali REM
edies for Io6 other all
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1907-04-11
SARSAPARILLA TIME.
Make Your Own SarsapariIIa or Spring
Blood Medicine.

Mix one-half ounce Fluid Extract
Dandelion, one ounce Compound Kar-
gon, three ounces Compound Syrup
Sarsaparilla. Shake well in bottle
and take one teaspoonful after meals
and again at bedtime. Amy good drug
gist can supply these ingredients.
This is said to be a splendid Spring
Blood Tonic and system renovator be-
cause Of it's gentle action in restoring
the Kidneys to normal activity, forcing
them to filter from the blood all i'm
pure matter and acids, destroying
heterogeneous which produce i'll
health and sour blood.
Everyone should take something to
cleanse the blood at this time of year,
and the above simple prescription is
the most highly Endorsed of the hun
dreds of home remedies generally used.
Mix this yourself, then you will
know what you are taking.
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1907-04-11
ROAD TO SUCCESS
PUBLICITY is THE MAIL-ORDER
MANS GREAT WEAPON.
MERCHANTS MUST ADVERTISE
"Fieht Fire with Fire" and the DOL
lars Now Going cityward Will
Stay in the Home Community.

The merchant who would wage sue
cessful warfare against mail-order
competition should study mail-order
the dollar out of the community will
keep it at home.
And what are mail-order methods?
The keynote of it all may be found
In the one word-publicity. The mail
order house advertises. It does not
advertise better goods at less money
than the home merchant gives. but it
advertises persistently. 1t puts its
proposition before the public constant
ly. 1t recognizes no dull season in it's
campaign for publicity. 1t never lets
up.
At a gathering in Iowa some time
ago a mail-order man explained some
Of the system followed in the cam
paign Of publicity. According to this
explanation the mail-order house seeks
the line of least resistance in its
search for business. Whenever they
can find town in which the mer-
chants are not active advertisers they
flood that community with their liter
allure. When they find town in
which the furniture dealer, for exam
pie, is afraid to use printers ink they
pay particular attention to the subject
Of furniture. They are searching for
the weakest link in the chain Of home
defenses.
Something Of this is explained by
the conditions the writer saw in a
mill town in northern Wisconsin. The
local paper carried practically no local
advertising when the size of the town
was considered, and the stores of the
town were but small affairs. In talk
ing to one of the merchants he com
planned that more than $4,000 was
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1907-04-11
CARE OF THE SICK ROOM.
Above All Things the Walls Should
Be Kept Dry.

When the bedroom becomes a sick
room there is an added reason why ex-
IRENE precautions should be used to
keep the room in a thoroughly sanitary
condition.
Above all things, the bedroom should
never be damp. 1t should be nice and
dry, always warm and comfortable in
winter, cool and airy in summer, and
bright and sunny some parts of the
day.
If there is any suspicion of damp.
ness in bedroom it is probably due
if there is wallpaper on the wall, to
the absorption of water by the paper
which frequently acts as plotting pa
per and holds quantities of water in it.
The use of wallpaper on walls is to
be deplored; it means disease, i'll
health and unhappiness. 1t is fire.
quently the cause of lung trouble, not
only because of its dampness but also
because of its power to retain infec
ton of many kinds.
The desired method of treating a
bedroom wall is to tint it for the ala
bastined wall is a perfect wall. II
never fakes off, chips or peels. 1t alb
serbs moisture and expels it, it opens
the pores of the plaster and makes a
room livable and breathable.
The floor in the bedroom should
have light, cleanable, dainty rugs that
can be easily shaken and a floor that
is thoroughly oiled or vanished, that
will not absorb moisture. The cracks
in the floor should be thoroughly filled
and covered Woodwork in the bed
room should be attended to carefully
window stills should be thoroughly var
nished or waxed, and the window cas-
ings kept in perfect order. The doors
should be wiped off frequently as also
should be all the standing woodwork
in the bedroom, as the presence OF
dust on woodwork is menace tC
health as we'll as an evidence of poor
hon CnE coming
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1907-04-11
FIND OUT
The Kind of Food That viii Keep
You Well.

The true way is to find out what is
best to eat and drink, and then cult
vate taste for those things instead
of poisoning ourselves with improper,
indigestible food, etc.
A conservative Mass. woman writes:
Il have used Grape-Nuts years for
the young and for the aged; in sick
ness and in health; at first following
directions carefully, later in variety
of ways as my taste and Judgment sug-
gested.
But its most special, personal bene-
fit has been substitute for meat, and
served dry with cream when rheu-
matte troubles made it important for
me to give up the coffee habit
Served in this way with the addi-
ton of a cup of hot water and a little
fruit it has been used at my morning
meal for six months, during which
time my health has much improved,
nerves have grown steadier, and a
gradual decrease in my comfort -
Name given by Postum Cereal Co.,
Ltd, Battle Creek, Mich. Read the
little book, 'The Road to Wellvilfe.' -
iu pkgs. There's Reason"
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1907-04-11

not. They select towns, or special
lines where they do not have to meet
the competition that is offered by To-
cal advertising, and they make adver-
Using pay.
We want the people to trade at
home; we want them to build up the
home community; we want to see the
dollars kept in circulation here that
one and all of the local people may
prosper. We do not want to see the
fortunes of the city mail-order man
built at the expense of the local COM
munity, but we know absolutely the
value Of publicity, and we know the
mail-order houses will capture the dol
lars If the local merchants Will not
fight fire with fire; will not show the
public what they can buy and at what
price.
Let us go back to this northern
Wisconsin town and see what oppor-
tunities the merchants there were sac
rificing. 1t was mill town, and In
no way an agricultural community.
There were not 20 farms within a ra-
dius of as many miles. The industry
was lumber, and the money to run the
mills came from the city. The nearly
1000 employees we're paid in city
money, and with a little effort on the
part of the merchants in that town
this money might have been kept in
the town. 1t might have been made
to build a permanent prosperity. But
no, the merchants left a wide field for
the mail-order houses which they i'm
proved, and the money that might
have built a town that would have
stood after the lumber interests are
gone and the mills are closed has been
allowed to return to the city from
which it came, and now every lofty
pine that falls but drives another nail
in the coffin Of the town, and all be-
cause the merchants did not believe it
would pay to advertise.
WRIGHT A. PATTERSON.
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1907-04-11
WOMAN HAS FINE RECORD.
Keeper Of Lighthouse, She Has Saved
Eighteen Lives.

Ida Lewis recently celebrated her
fiftieth year as keeper of the Lime
island lighthouse in the harbor of
Newport, r. |. AS girl and woman
Ida Lewis has lived a remarkable life.
Her bravery and skill in handling a
boat are we'll known and her fame is
secure as the great woman life saver
in the world, for she has the credit of
having saved no less than IS lives,
most of her rescues having Keen effect
ed in the face of extreme danger and
in winter AS keeper of the Lime
island lighthouse, to which post she
was appointed in recognition of her
bravery and record as life saver on
the death of her father, Miss Lewis
has shown herself as careful and eff
cient as man could be. She is one
of the few women in such a position.
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1907-04-11
SLEEP BROKEN BY ITCHING.
Eczema Covered Whole Body for a
Year-No Relief Until Cuticura
Remedies Prove a Success.

For a year I have had what they
call eczema. l had an itching all over
my body, and when l would retire for
the night it would keep me awake half
the night, and the more I would
scratch, the more it would itch. I
tried all kinds of remedies, but could
get no relief.
Il used one cake of Cuticura Soap,
one box of Cuticura, and two Walls of
Cuticura Resolvent Pills, which cost
me dollar and twenty-five cents in
all, and am very glad tried them, for
l was completely cured. Walter W.
Paglusch, 207 N. Robey ST., Chicago,
ILL.,, Oct. and 16. 1906"
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1907-04-11
GRIT SAVED HIS LEG.
Ranchman Rode Far After Most Serb
Gus Injury.

Jack Farland, ranchman living at
the base of Pixies Peak, and whose
post Office is Midland, in this county,
yesterday suffered a broken leg by
being caught between a horse which
he was riding and timber wagon
which he was attempting to pass
while en- route to this city, says the
Cripple Creek Times. Farland dis
played the greatest Of pluck by riding
ON to Victor after suffering the injury,
although he said upon arriving here
that he felt several times that he must
give up. Knowing, however, what
difficulty would attend any attempt to
dismount, and how we'll nigh impossi-
BILE it would be for him to remount in
the event that he succeeded in getting
safely off his horse, the ranchman
gritted his teeth and kept on. After
having his leg set by a surgeon of
this city, Farland collapsed and it
was late in the afternoon before he
was able to proceed homeward in a
carriage, the accident having hap
pened early in the morning
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1907-04-11
Applied Theology.

Little Willie Trundy, of Searsport,
Me-, stood at the window one day,
watching his grandfather NOW a piece
of grass near the house. After watch.
ing him few minutes, he turned to
his grandmother and asked if God was
everywhere.
YES" said she, God is everywhere. .
rs He here in this room?"
Yes"
Willie pondered a moment, then
rs He out in the field where granny
is ?"
yes, Willie, He is everywhere
Quick as flash came the response:
"That He'd better be careful or gram
by II cut His legs off,
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1907-04-11
Great German Socialist.

Herr Bebel, the leader of the Ger
man socialists, who has been SO much
in evidence of late, is wheelwright
by trade. Although entirely self-edu-
Gated, he is one of the finest orators
and debaters in the fatherland and,
distasteful as his views may be to
the reichstag, whenever he addresses
the assembly he is certain of having
a large and attentive audience. In
such esteem is he held by the social
lists that millions will obey his will
without thinking whether they are do
ing right or wrong. Herr Bebel
neither drinks nor smokes, and be-
sides being celebrity in the political
void has gained some fame as a
writer.
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1907-04-11

sent from that community to the Chi
cago mail-order houses each month.
That is easily twice the amount that
is spent in all the stores in this town
put together each month"; he explain
ed. Merchandising don't pay in such
a place as this"
A few hours later the writer was
talking with the publisher of the local
paper, and the conversation turned to
local advertising, or rather the lack
of it.
Il was very much tempted to accept
a proposition which l received from
svne of the Chicago mailorder houses
a few days ago." said the publisher.
Il still have the proposition here on
my desk. They offer me cash con-
tract at my regular display rates for
1900 inches, to be used during the
year. and in addition to the cash adj
vertising they offer me small COM
mission on all the new business Sc
cured in this county during the life
Of the contract. They say their bust
ness in this county during the last Il
uUOuluS
month, and 1 would secure a small
percentage on all business done over
this amount during the next II
months"
Have you shown that proposition
to the merchants of this town."
asked.
Il have, and it didn't move them,"
he replied. They simply say it don't
pay to advertise. / would jump at
the offer if it were not for the fact
that cannot bring myself to the point
of doing that which know will help
to kill this community =.
There was an illustration of mail
order methods. The wide-awake mail
order man proposed to reap a golden
harvest from the field the very-much-
asleep local merchant would not cul-
1ivate.
Does it pay to advertise?
The more than $500, 000,0 900 that finds
its way to the Chicago mail-order
houses each year is garnered by a
campaign of advertising. You, Mr..
Local Merchant, claim, and rightly,
that you can sell the same goods for
the same, or less money, than the
mail-order houses offer, but at the
same time you complain because the
mail-order man gets the business.
Why do they get it? Because they
advertise.
They not only advertise, but they
advertise in your field, and they adj
veTtise in your field because you do
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1907-04-11
ONLY Believe.

Be not downcast if difficulties sur
round you in your heavenly life. They
may be Purposely placed there by God
to train and discipline you for higher
developments of faith, If he calls YOU
to ''toiling in rowing" it may be to
make you the better seaman, and to
lead you to holier trust in Him who
has the vessel and its destinies in
hand, and who, amid gathering clouds
and darkened horizon, and crested bill
lows, ever murmurs the mild rebuke
to our misgivings: Said I not unto
thee, that if thou wouldst believe, thou
shouldst see the glory of Prev.
John r. Macduff.
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1907-04-11
Newspaper for Einanciers.

NJ. Rouvier, the ex-premier and the
greatest authority on political finance
in France, is about to start an impor-
tant daily newspaper, for which he
has already raised 100000 out of
the total capital needed, which he
has fixed at s1,400,000. This paper
will be both political and financial,
and will serve as the organ of the
BanQue de Paris ct des Pays Bas.
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1907-04-11
Could Not Afford Title,

Many times did the German emperor
press the title of prince upon Herr
Won Bulow before the latter would
accept. The statesman wanted the
title, but could not afford to live up
to it. Of this the kaiser knew moth
ing, of course. At length, about IS
months ago, relative of Won Bu-
low died, leaving him $1,350,000. A
few days later he showed the kaiser
a legal notification of his good for
tune. The monarch grunted. so
that was the reason-my prince" he
said, laying stress on the title. Why
did you not say so before?''
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1907-04-11

body. Alarmed, she applied home
remedies, but the spots continued to
spread. The child's body presents the
appearance of being tattooed. Almost
the entire body is covered, with the
exception of the face, which thus far
has not been affected. While most Of
the time the blotches are of a mellow
purple, they occasionally change to a
deep plum color or dull red. Some
blotches are as large as penny, 9TH
ers are no larger than a pinhead. The
disease is probably caused by a rheu-
matte germ.
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1907-04-11

Losing ones self on Mont Blanc
will soon be counted among the van
ished industries. In recent years a
number of fine refugees have been
built in various parts of the mountain
by the Alpine clubs of England,
France and other countries and by
private individuals. These have made
it almost impossible for a man hav-
ing bump OF locality of average size
to be lost, in spite of heavy mists and
binding snowstorms caused by sud-
den changes of temperature.
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1907-04-11
Mexican Railways.

The total length of railways in the
republic of Mexico now aggregates
17,446 kilometers of track. which, add
ed to the 4,165 kilometers of lines un-
der the jurisdiction of the state gov
ernments, and the private lines, gives
a total of 21,611 kilometers (13,398
miles,.
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1907-04-11
Curious Maps.

Maps for military and general field
use are produced by DIR. o. H. F.
Vollbehr, of Halensee, Berlin, as mi
croscopic transparencies, each about
one and one-half inch by two inches
in size These form slides for the
micro-photoscope, a special instrument
having a hand-mirror-shaped frame,
to which is attached stakeholder,
with a movable lens over it. The
lens slides in two directions, about 20
square miles being shown in each po-
sition.
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1907-04-11
Child Turning Purple.

Mary Eighotz, three years old, Of
New York, is turning purple. The
doctor says she is suffering with a dis
ease known as purpura hemorrhagica.
The child's mother first noticed the
changing color three weeks ago. While
bathing the girl she detected small
purple spots on various parts of the
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1907-04-11
Beware of Ointments for Catarrl1
that Contain Mercury.

mercury will surely destroy the of smell
and completely derange the whole system when
entering it through the mucous surfaces. Such
articles should never be used except prescrip-
tons from reputable physicians the damage thew
will do is ten fold to the good you possibly de-
rive from them. Halls Catarrh Cure, manufactured
by F. j. Cheney & Co.. Toledo, o.. contains no mer.
curry, and 10 taken internally acting directly upon
the blood and mucous surfaces of the system. In
buying Halls Catarrh Cure be sure you get the
genuine. 1t is internally and made in Tolsdo,
Ohio, ty F; j. Cheney co. Testimonials free.
Sold by Druggists Price, 15c. per bottle.
Take Halls Family Pills for constipation.
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1907-04-11

using Doan's Kidney Pills I suffered
everything from kidney troubles for
year and a half. I had pain in the
back and head, and almost continuous
in the loins and felt weary all the
time. A few doses of Doan's Kidney
Pills brought great relief, and kept
on taking them until in short time
/ was cured. I think Doan's Kidney
Pills are wonderful"
For sale by all dealers. so cents a
box. Foster-Milburn Co., Buffalo, n. Y.
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1907-04-11
II Cures While You Walk.

Aliens Foot Ease is a certain cure for
hot, sweating. callous. and swollen. aching
feet Sold by all druggists. Price 25c. Don't
acceptanv substitute Trial package FREE.
Address Allen S. Olmsted, lie Roy, N. Y.
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1907-04-11

my SNS OAN ~ ~ N-~
it causes backache,
headaches, dizziness,
languor and distress
ing urinary troubles.
Keep t h e k d n e y S
well and all these suf-
ferings will be saved
you. Mrs. S. A. Moore,
proprietor of a res
taurant at Waterville,
Mo-, says: Before
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1907-04-11
Potato.crowinu County.

During the month of February, l.
125,173 bushels of potatoes were ship
ped from Aroostook county, Maine,
making a total crop of 1906 and up to
February %, 1907, Of 7,67S,S73 bush
al
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1907-04-11
u. S. Sheep Dip. Cattle

Wash & Disinfectant. Write for 32-page
booklet. Stock Growers Enemies It's free.
Northwestern Hide & Fur Co., Mpls, Mimi.
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1907-04-11
Hides. Eurs. Pelts.

Cow hides are worth lOc to lie per h.,
horse hides 50 to 81 each, sheep pelts SOC
to $3.50, as to size. Furs are very high, es-
pecially Mink and Muskrat. To get all they
are worth ship to the old reliable y. w.
HIDE & FUR CO, Minneapolis, Mimi.
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1907-04-11

He enjoys much who is thankful for
little; a grateful mind is both great
and a happy mind.-Secker.
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1907-04-11

Fruit acids will not stain goods dyed
with PUTNAM FADELESS DYES, and
the colors are bright and fast.
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1907-04-11

Friendship is the only thing in the
world concerning the usefulness OF
which all mankind are agreed
Cicero.
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1907-04-11

Garfield Tea-the indispensable laxative!
Take it in the Spring; it purihes the blood
cleanses the system, eradicates disease. Il
is made wholly Of simple Herbs. Guaran
teed under the Pure Food and Drugs Law
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1907-04-11
Chinese City Waking Up.

Nankin, China, is to have an cleo
trio light system of the most modern
kind; also a new water works.
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1907-04-11
Ship Your Cream to Us.

He who is firm and resolute in will
molds the world to himself.-Goethe.
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1907-04-11
New York Births and Deaths.

There is a birth in New York city
each five minutes in the day and a
death each seven minutes.
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1907-04-11
We Want Your Cream.

Write to-day for tags and prices. North
Star Creamery Co., Minneapolis, Mimi.
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1907-04-11

Sweet are the thoughts that SAVIOR
of content; quiet mind is better than
a crown.-Greene.
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1907-04-11

Men are too much inclined to &C.
cept a pretty woman at her face
value.