The Montgomery advertiser., 1907-09-04
The .''''YelI.0h" Man
 And One of His Ways

TO call a man a liar seems rude, so we will let the reader select his own term.
 Sometime ago the Manager of Col Hers Weekly got very cross with us because we would not continue to ad. vertfse in his paper.
 We have occasionally been attacked by editors who have tried to force us to advertise in their papers at their own prices, and, on their own condi- tions. falling in which we were to be attacked through their editorial col- -umns. The reader can it q name 10 that tribe.
 We had understood that the editor of ''CoIlier's" was a wild cat of the Sin- clair Jungle bungle" type. a person with ,curdled gray matter, but 1t seems strange that the owners wouia ns- scend to using their editorial columns, yellow as they are, for such rank out and out falsehoods as appear In tneir issue of July 27th. where the editor goes out of his way to attack us. aRa the reason will appear tolerably clear to any reader who understands the venom behind if.
 We quote in part as follows:-"one widely circulated paragraph llabors 70 induce the impression that Grape-Nuts SFflf obvfate the necessity of an opera tfon fin appendicitis. This is lying. ana, potentially, deadly lying Similarly Postum continually makes reference 10 the endorsements of "a distingulshed nhysician" or "a prominent health of- ficiaF' persons as mythical doubtless' as they are mystesious."
 We do not hesitate to reproduce tnese mendacious falsehoods In order tnst " may be made clear to me punhc Wha' the facts are, and to nall the liar up so that people may have look at him If tfis poor clown knew what produced appendicitis, he might have some knowIedge of why tho use Of Grape- Nuts would prevent 1t. Let 1t be un- derstood that appendicitis results from IonE continued disturbance In the lhtes, tines caused primarily by undigesteu food, and chiefly by undigested staIchy food, such as white breaa' po'a.oes' ,t, rice. partly cooked cereals. and such' These lie in the warmth and moisture of inc bowels in an undigested state and decay, generating gases ana TIT tating the mucous surfaces until, under such conditions, the lower part or the colon and the appendix become volved. Disease sets up, and irequent- Iy. of a form known as appenolcitls'
 Now then, Grape-Nuts food was made hv Mr. C W. Post, after he had an attack of appendicitis, and required acme food in which the starch was pre- dirested No such food existed; rom his knowledge of dietetics he perIecteo tha food made it primarily for hls own nee and afterwards introduced tt 10 inc public. Tn this food the starch 10 transformed by moisture and long time cooking into form or Ausal which is easily digested and does nov Sacav in the intestines. It Is a practi- caI cartaInty that when a man has ap- nroachinp symptoms of appendicitis the attack can be avoided by discontin- ',inv all food except Grape-Nuts, and hy, Dronerlv washing out the intestines. Most physicians are now acquainted with the facts. and will verify the statement.
 Of course, this is all news, and should he an education to the person who ,vr,tas the editorials for 'Collier's, and who should take at least some training before he undertakes to write for the public.
 Now as to the references to "a dis ttr0ulshed physician" or "a prominent health ofieial" being mythical per sons" We are here to wager collier q Weekly" or any other skeptic or iiar' any amount of money they care 70 name and which they will cover, that ,,,o viii nroduce proof to any Board of Tnvestigators that wei have never yet nubliahed an advertisement announcing tbe opinion of a prominent physician or health official on Postum or Grape Nuts when wesdId not have the actual letter fin our possession. It can be easily un- derstood that many prominent physl- otans dislike to have their names made public in reference to any article what soever; they have their own reasons and we respect those reasons, but WI never make mention of endorsement ,,ytars xye have the actual endorsement ana that statement We will back with snv amount of money called for.
 When a journal wilfully prostitutes it's columns, to try and harm reputa' lgble manufacturer in an effort to forc' him to advertise, 1t Is time the public knew the facts. The owner or editol of Collier's Weekly cannot force money from us by such methods
 PogTuM CEREAL co. LAa-