The Irish standard., 1907-07-13

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anthropists. but so far as known they
all lack cash to make philanthropy a
success.
In one Of the evening papers Of this
city there is page given up to the
advertising Of schools and colleges. In
one OF the issues OF that paper this
week we And eight different Catholic
institutions Of learning advertising
their schools. Fully one third Of the
advertising Of this character was from
these Catholic institutions. No one can
rightly dispute their right to advertise
nor the sound business policy of SO
doing. The point we wish to cali at
tention to is that very little of this
advertising appears in any Catholic
publication in the state. Without
doubt the great majority of pupils
attending these schools come from
Catholic homes. If the instructions
of priests and bishops are compiled
with. presumably these homes have
Catholic paper coming to 1t. This par
ticular line Of advertising. it seems,
might we'll be placed with Catholic
papers. Such advertising ought to
reach the people for whom it is meant.
The query is why is this advertising
not placed with Catholic papers? Isn't
the matter contained within their
columns always clean and wholesome?
Do they not defend the institutions
referred to when defense is needed?
Can this be said o: the secular prse?
If any Catholic paper in this state
should advertise Protestant denomin-
ational schools rebuke would surely
come from clergy and laity alike.
What would the Catholic clergy and
laity say and do If the Irish Standard
and other Catholic journals should ad-
vertise Episcopal Methodist and
Presbyterian schools and recommend
their readers to send their sons and
daughters to such institutions?
The Catholic paper must not do that
and yet the work it ought to have is
not given to it, but to the secular
press. 1t must not take patent medi-
cine advertisements or advertisements
from any source advertising UNI
worthy things or unworthy persons.
The very class of advertising which
pays the highest rates the Catholic
paper must not take and yet complaint
Is made that Catholic papers are not
up to the standard Of other publica-
tions. In some respects this is I'M
doubtedly true and it is nothing to be
wondered at, The real wonder is that
the Catholic, publication survives at
all. Talented Catholic writer's must
either contribute their articles with
out compensation or write for non
Catholic magazines. The latter re-
ceive the advertising necessary to
enable them to pay for the best writ
ers.
1t may be that the Catholic schools
just referred to have entertained the
idea that the Catholic papers ought
to advertise their institutions without
solicitation ad OF course without pay.
They probably feel that the Catholic
publication is honored by being al
lowed to mention them. Some Of the
institutions advertised are very pros
porous. Their schools appeal not only
to- Catholic parents but to Protestant
homes. Some Of them are not in need
of advertising in order to keep going
They advertise as money making
proposition, yet they are Catholic in
situations. The child Of Catholic
publisher would have to pay the same
rates to enter as the parents Of a
Protestant child, yet somehow these
prosperous institutions look upon the
Catholic paper as an institution run
at the expense Of the publisher for
the promotion of all things Catholic,
including the Catholic schools and col
leges 1t would not be strange. in
asked Catholic publishers to contrib
ute money with which they might pay
for advertising in the secular press.
We would like to call the attention Of
all such people to the fact that print
ers who set the type on Catholic pa
pers are paid at the same rate as
those who set the type on the daily
papers and they must receive their
wages just as often and just as
promptly. We would also respectfully
call attention 10 the fact that the pa
per houses send their bills for paper
in just the same way that they send
them to other papers. and that all
these bills are met in Just the same
/ way. namely, current coin Of the
realm.
| Col. Arthur Lynch. who was con-