Rogue River courier. (Grants Pass, Or.) 1886-1927, 1907-07-05
TO SEND OUT PAPERS
Nashville Will Use the Local Press
to Advertise the City.
BIG PUBLICITY MOVEMENT.
Many Boards Of Trade Are Employing
Newspaper Men as Seeretaries-How
to Boom Your Town by Cooperation
With the Newspaper Man.

Newspaper Men as Seeretaries-How
to Boom Your Town by Cooperation
With the Newspaper Man.
Town booming by publicity bureau
methods is becoming more and more
popular because it pays No town Is
too small or, for that matter, too
large to be benefited by organized pub
licity. A town that keeps its light
under a bushel is not going to be seen
from afar. one way to make its light
shine brightly is 10 rub the burners
every day with fresh advertising oil.
The city Of Nashville, Tenn, is one
Of the latest in the increasing list of
lively places that intend to get livelier
still and are taking the best method
to bring about that consummation.
The Nashville board OF trade has ap-
propriated $4,000 to advertise the city.
This is how the money will be spent;
First.-A compilation of a directory
of the names of every northern manu-
facturer whose goods are sold to Nash
vile retailers. jObbers or consumers
Second.-The opening of correspond
ence with each Of these firms, the num-
Der OF which is estimated at 100, with
a view to securing either the removal
of the main plant to Nashville or the
establishment of branch factory,
southern warehouse or southern sales
Office IN Nashville.
Third-The sending daily of from 800
TO COO copies of each of the daily pa
pers to every reading room, library,
hotel and other public reading place in
the northeastern states, with a view
to famillarizing the regular and chance
visitors to these places with the city
Of Nashville and creating favorable
impressions regarding the city, its ad-
vantages and business possibilities.
Fourth.-The extensive advertising Of
the city in daily newspapers in the
northeast and New England states, in
the magazines Of general and special
circulation and in the weekly papers,
with a view to attracting the attention
Of the capitalist and the industrial man
to the advantages offered by Nashville
as the location for factory or other
business.
In commenting on the course Of Nash
vile and on town advertising In gener-
al the Editor and Publisher. New
York weekly, says edltorlally: MANY
boards Of trade and chambers OF COM
merce throughout the country are EN-
ploying experienced newspaper men
as secretaries, and in many cases the |
wisdom Of this course has been shown. |
Publicity counts every time, and with |
a trained newspaper man in the har-
ness many sleepy board Of trade
might be reused from its lethargy."
The local paper itself is one Of the
best publicity bureaus town can have,
and when 1t is supplemented by an Off.
cial bureau of publicity In which the
editor Is working factor its value
IS enhanced. The local paper, carrying
Advertisements of the home merchants
anu other business men. Is constant
advocate OF home trade as opposed
to the spending Of money outside
Of the town. Reporting, as 1t does,
all town improvements from time to
lime and pointing out opportunities for
Investment and development. the home
paper Is free information bureau
which Is not always appreciated prop
'rly In Its own community. But any
,own may greatly Increase its valuable
by organizing a bureau to CO.
operate with the newspapers in boom
ng the place.