Ottumwa tri-weekly courier. [volume] (Ottumwa, Iowa) 1903-1916, 1907-11-23
WOULD INCREASE
BUSINESS HERE
OTTUMWA COMMERCIAL ASSOCI-
ALTON BUSY BOOSTING AID
yERTIsING oTTUMwA.
MORE FACTORIES
Folder Containing Advantages offered
by City for Manufacturing Con-
Germs is Sent Out Through
Mails and Jobbers Shipment

"
Germs is Sent Out Through
Mails and Jobbers Shipment
| A unique method OF advertising OF
tumwa by setting forth the advanta-
| ges of this city as manufacturing
and business center has been gotten
out by the Ottumwa Commercial as
ISOLATION and is being sent out broad
cast through the country with good
results thus far. The method adopted
by the association is a folder with
postal card attached. Many replies
have been received thus far and prove
that the means adopted is bearing
fruit.
The association has secured the
convention of the State Manufactur
ers' association and have been offered
free space in the Western Trail, pa
per published by the Rock Island rail
road, and has a wide circulation,
which will give the city good oppor
tunity for advertising.
Following is the report of Secretary
Stafford in regard to the fielder and
advertising matter:
''The folder. with postal caro- at
tached, which you have no doubt seen,
contains business facts of consider
able interest. largely different than
those advertised by other cities, and
obtained at the expense of consider
able time. Fifty thousand of them
have been printed, of which 10000
are being distributed gratis in tbs job
bers' and factories MAIL he balance
will be mailed direct TO factories in
this and surrounding states. Many re-
plies have already been received and
we have come in touch by this means
with several Of the concerns with
whom we are now corresponding. The
secretary received letter from the
4 Greater Des Moines committee dated
November 5, and signed by Luslus e.
I Wilson, reading in part as follows:
4 4 have noticed the folder with post
card attached that is being sent ont
by the Ottumwa Commercial asocia-
ton and it strikes me- as an exec lent
piece of advertising AMI goes on to
ask as to replies, etc.
State Manufacturers.
eve have secured the annual con-
vention of the State Manufacturers
association. which will occur in June
next. This Is convention particular
ly valuable, as it will bring here about
one hundred and fifty of the men
who manage factories in this vicinity,
some of whom may become interested
in our facilities.
eve have been offered free space
in the Western Trail, paper publish
ed by the Rock Island system, and one
that is widely distributed, for 1900
word article to be illustrated with IL
photographs. This article is now in
course of preparation and is to be en-
j tirely commercial In it's character. We
consider this to be very good oppor-
tunity to advertise Ottumwa."
The following are letters from the
secretary of the Greater Des Moines
committee and the reply to some from
Phil Stafford. secretary Of the Ottum-
wa Commercial association:
} Secretary Commercial Association,
Ottumwa, Iowa.
Dear Sir:-I have noticed the fold.
er with post cards attached that is
being sent out by the Ottumwa Com.
mercial association, and it strikes me
as an excellent piece of advertising
Would you mind telling me how long
you have been sending out this partic
ular form of folder and the percentage
of replies received on the post card
In other words, out Of each thousand
of the folders circulated, how many
of the post cards have come back to
you?
l sincerely hope that these questions
will not appear at all meddlesome, as
it is the object of the Greater Des
Moines committee to help in statewide
: promotion work so far as it is con
| sistent. If | can return the favor in
any way, it will be pleasure to dc
so. Respectfully,
: Lucius E. Wilson,
Secretary.
Lucius e. Wilson, secretary Greater
Des Moines committee, Des Moine5
Iowa.
Dear Sir:-Your letter of November
5 in regard to the percentage Of re
plies received on our post card sent
out with advertising matter. an
{ sorry that I cannot give you the exact
figures, as have not kept any record
The matter was largely distributed
: gratis in the jobbers' and manufac
| turers' mail, they have been sending
them out for about six weeks How
many have in all been distributed
4 do not know. I am also sending then
direct to factories "a surrounding
states. l had $4,000 OF them printed
and the jobebrs and factories are te
send out in the course of severa
months 100000 of them. AS said, how
many Of theam have been sent out Of
t this number. can not say. have hac
t more answers than expected man,
of them directly to the point, and have
: had correspondence with concerns wht
> were looking for change, and am sat
isfied would not have reached then
h otherwise. also have had replies TO
local dealers and people looking fol