The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1907-12-14
LITERARY L0e BoLL'aa
How Some Fanour Aushers sourf 81
Advertise REM e've

HsH Some Famous Arshor1 8ourht o.
Advertise Themselves
The examples cited by Francis Crib
ble Do his article on aThe Comedy of
Literary Log Rolling in the strand
Magazine arouse some suspicion rs 10
their absolute authenticity. but are
amusing enough whether true Of not
Sainte- -BeuYe increased tie circulation
Of his books BY insisting upon fighting
4 duel ln the rain with "a umbrella
over his head. Gerard de Neryal used
to be seen In the streets Of Paris lead.
ing q lobster by a string Nine. Kru-
deuer. the author Of r'Valerie" and the
friend Of Alexander J. Of Russia. made
the fortune Of her novel BY calAng at
all the Paris shops and asking for va
rious articles Of dress "a Ia Valerie.
or Victor Hugo and Of Alexandra Du-
mas the elder the following stories are
told:
Nor was the great poet ashamed to
roll his log even alta funeral. He seized
the opportunity at the obsequles Of
one of his own sons. It happened that
On the way to the cemetery the pro
cesslon passed a travelling menagerie,
and the lions, for whatever reason,
stopped roaring just as Victor Hugo
was in front Of their cage. His COM
panion, a minor poet named Pelleport
drew his attention to the fact Mas
ter" be whispered, 'the lions recognize
you and hush their voices. The king
OF beasts Is silent in the presence Of the
king Of men," Victor Hugo bowed and
turned the matter over In his mind.
Then, after meditation, he said: "Felie-
port, that was happy thought Of
yours. Couldn't you write something
about tn" And Pelleport wrote son.
net about It, and the fame Of the mas
Ter stood on higher pinnacle than
ever
And finally there was the case Of Du-
mas, Of whom It may almost be said
that bis whole life was an advertise
ment. Some one once said Of him that
bis vanity was such that be was capa-
bic Of getting up behind his own car
riage In order to demonstrate that he
had a negro footman In his service
He certainly did many things almost
as absurd as that In his restless pur.
suit Of reclame. One Of bis delights
was to clothe his noble proportions in
uniform and to embellish the uni
form with decorations to which he was
not entitled. He even went so far as
himself to design the uniform IN which
he fought-or, rather, did not fight, fol
he arrived after the fighting was all
over-ln Garibaldfs army, and hc
achieved a tremendous advertisement
BY conducting a we'll known actress tc
a court ball to which she had not beer
invited. He got another advertise
ment by allowing himself to be sueC
for nondelivery Of a feuilleton. H'
was utterly In the wrong, and he los
his case, but he kept the court in roari
Of laughter while be explained his lit
erary methods and the nature Of tlis
distractions which had interfered witt
the fulhllment Of his contract. Bu
the best Of all his advertisement wai
attained when the announcement ap
peared that NJ. Alexandra Dumas
would write the last chapter Of forth
coming romance sitting IN shop win
dow, for all the world to see how 1
was done One can understand tina
that sort Of advertisement would sui
the authors who are also Interested Il
the sale Of hair restorers. They Al
most owe 1t to the public to exhibi
themselves in this way. killing t1v
birds with a single stone But for tn
outhor Of Monte Crlsto' to do it wa
surely the ne plus ultra Of the coined,
OF log rolling.