The sun. [volume] (New York [N.Y.]) 1833-1916, 1907-11-03
FINE FUTURE FOR SMALL CARS
MACHINES or HEDIIN POWER
AND PRICE VERY POPILIR.
Benjamin BrISrOr Talks OG the ltIiiH Of
the AutOuObIIe-SaIs SDisIl Machine
Il Rn Economical Necessity for 2OO.-
OOO HBuSIneSs Men in This Country.

benjamin Isri-coc, chairman Of rhc COM
mittee Of management of the American
Motor Car ManuflcJ Urrrs Association and
member of the exhibition Ommitte Of the
Automobile club Of America, l. one Of the
men interested iu the automobile industry
or the United states who believe that the
medium powered and moderate priced cars
are to be the distinctive Yankee automobiles
OF the future. In a discussion Of the futui g
OF the automobile" industry in this country
yesterday Mr.. BriscOe outlined his views on
the subject AZ follows
70 one Interested in the automobile in
dustry and consequently IN touch With It's
probabilities. the talk We hear sometimes
INDUCED in nv those who have no auto
horizon to the effect that the automobile
il q passing fad, seems like the expression
of the blindest Ignorance.
From the first human power wheeled
cart up through the numbering on cart TO
the finely developed vehicle Oi to-day,
whether 1t be run on road or rail, there has
been "A steady advance in the means and
speed by which both people aud commodities
have been transported. always tending to-
ward greater economy.
Every piece II wood. iron or steel has
been studied over from the beginning up
to now in order to bring about a vehicle
more perfectly adapted TO the uses Of man
kind and so that either "A larger load could
be carried or an equal load carried faster.
To say that the automobile will pass is a.
irrational, therefore. AZ to say that the horse
will be replaced with oxen for such services as
the horse now performs or to say there will
be a reversion Of types from the steam loco
motive back to the horse tram. The auto
mobile IL surely the result OF evolution: 1t
ia. the latest step and will succeed because
il Is the best means yet developed for its
purpose.
The methods which have been used to
introduce the automobile have been spec
tacular TO some extent but this has always
seemed necessary in the introduction Of
any new thing. The first patronage to ac-
ouire il has been that which can hardly be
classed as utilitarian. The class from which
utomObi buyers have largely come has
been made up Of people who have not actually
needed an automobile In the sense Of its
being wanted for econOmy or utiiity's sake.
but the automobile business received ats
frat impetus from the patronage OF that
class who sought them for a pleasure and
recreation.
This day may be passing but. the auto
mobile now having reached the stage where
the average man can successfully run and
maintain one. u has become a utility which
appeals ia the practical side OF life and
performs a service for mankind which ecOno-
mizes both time and money. In other words.
IL nus DtCOUlt hA NtOnNHihNhi hFNNHHiA9 w u
large class OF our population. lhis can
be particularly said OF the small car; for
the large car. the purely fashionable pleasure
car, while being a utility to a certain extent
In that 1t win take its passengers just where
they want TO gO-and there are times when
this IL cheap at any price generally speaking
hast 10 do with plcasureand recreation, and even
in this respect the NAL car does about as
well as the large one at q cost cOTrespondinEly
small.
1T can he said. consequently. that the
large car is more particularly the pleasure car.
the car for recreation. while the small ear IN
the car of utility with pleasure and receHtiOn
thrown in, and so while there will always be a
certain number Of large cars sold for pleasure
uses there will he "a vastly greater number Of
small cars sold for practical uses. The small
car has many characteristics OF the large one
with a great many Of its own and will Conse-
quently have many more chances Of demand
than has the large car. .
The opportunities for the sale OF the small
car are certainly very large. There are.
I-counting physictans, city salesmen, collectors
and contractors. not less than 300 900 men IN
this country to whom The small car X n positive
bOOn and economical Necessity. OF course
there are many Of this class that have them