Los Angeles herald., 1907-03-19
PARIS MILLINERY Is
SHOWN AT HAMBURGER'S
BIG DEPARTMENT STORE HAS
ANNUAL OPENING
Beautiful Gowns and Perfect Hats
Reflect Demands of Dame Fashion
for Easter-AIl Are New, Chic and
Extremely Fascinating

The truest harbinger of the Easter
time is the display of the new spring
goods, and Hamburger's has surpassed
itself this year in gathering together all
that is new, chic and beautiful.
Yesterday was the first day of their
Easter opening, and it will continue to-
day and tomorrow. They are featuring
the $50 French hats, and yesterday
morning they had 240 original Partisan
dreams.
Yellow seems to be the predominating
color although blue is claiming its
share of popularity. Some of the most
beautiful hats that Hamburger's are
showing have the new willow plumes.
These are the regular ostrich feather,
but the tendrils are twice as long and
fall over the straw or lace in soft,
curly shower that gives the hat an
added charm and distinction.
The ostrich plumes are still holding
their own, and the lingerie hat, trimmed
with flowers instead of ribbon, has also
been brought over from across the
water. The greater part of the hats
shown are miniature flower gardens.
Wisteria seems to be greatly used in
the trimming, although all kinds of
blossoms are favorites Some of the
hats are loaded down with 81 small
novelty fruits, such as crab apples,
loquats, and so forth. Other hats which
Hamburgers are showing and which,
from their general air of style and
beauty, will probably prove favorites,
are those trimmed with the cassowary
plume, something entirely new The
plumes are long with quantities of short
tendrils tipped with a darker and more
wide-spreading feather. The natural
colored leghorns trimmed with black
are being sold extensively to lovers Of
the stylish hat. Quantities of grasses
and ferns are also a new departure in
the art of trimming.
Hamburger's new gowns, which were
imported directly from Paris, London
and Berlin, are mostly made in the
princess and bodice styles. Their line
this year contains some of the most
beautiful creations that famous Euro
pean artists could conceive. Butter,
ecru and azure blue are the colors
shown, and light fluffy silks are in the
greatest demand. All their newest cos
tunes are fancy, every available inch
being covered with lace or embroidery.
Even the tailor gowns are heavily
trimmed. Many of the costumes are IN
three pieces, and all have the short
sleeves, but made looser than last year.
The jackets are made Eton and the
bodice gowns are among the most ex-
pensive. The long coats are pongee or
all over lace. A great many of, the
new waists are made of net over Dres-
den silk and almost entirely of ruffles.
The gowns in the leather shades are
new, and most of the lingerie dresses
are made princess and elaborately
trimmed.
The beautiful line of silk underskirte
that Hamburgers are showing attracted
the attention yesterday of all the lovers
of dainty clothes. They are in all the
shades to match the gowns and are
hand embroidered.
In fact Hamburger's have gathered
together all that is stylish and dainty
and yesterday crowds of people testified
their appreciation by thronging al
parts of the store, admiring and buying
While the millinery cloaks and suits
were the center of attraction there We're
many other novelties that drew then
share of attention.
Peeping into the future this is prob
ably the last Opening" Hamburger S
will hold in their present location, fol-
they are building what, when finished
win be the 'grandest store I'm America
IA store which will be devoted to the
shopping interests of all California.
With perfect weather conditions the
forces of workmen will be doubled and
the immense task Of building this great
store will be rushed forward without
cessation until completed, They are
exerting every possible effort to the
end that their annual fall opening may
be in the new store at Eighth ano
! Broadway.