Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1907-08-29

Freight cars no longer must be dis |
figured with advertisements. The |
Master Car Builders association, rep
resenting all railroads in the United
States, has issued a sweeping order
absolutely prohibiting temporary ad-
vertisements ON cars. This order has
been received by the heads of all rail
roads. 1t becomes effective on Septem-
Der /.
Another order makes all delivering
companies responsible for damage of
any kind to the body of any car, due
tn unfair usage, derailment or acct
dent. also for temporary advertise
ments lacked. glued, pasted or warn
ished on cars.
For temporary advertisements tack
ed on cars the price for removing is
90 cents per car. For temporary ad
vertisements pasted, glued or warn
ished on cars the price for removing
is fixed at 81 per car.
Appended to the order is the state
ment that all temporary advertise
ments will be removed at the first In
spection point and that the adyer-
tiser will be charged for such re-
moyal. The railroad representatives
are requested In the bulletin to notify
all patrons of the new rules.
me orders are unusually important
and extremely far-reaching. affecting
every shipper in the United States. A
commission appointed by the Master
Car Builders association made the
ruling only after the most thorough
investigation and consideration.
There has been a rule heretofore
that prohibited the decoration of cars
with advertisements, but 1t was re-
garded both by shippers and railroads.
rhe associations order just issued.
however, will be enforced to the let.
ter. Shippers everywhere for years
have found box car advertisements
Doth remunerative and exceedingly
economical. Manufacturers fairly plas.
tered the sides OF some cars with
their publicity work in all colors.
huge signs and pictures describing a
hrm business were whirled from one
end OF the country to the other on
neight cars, and they proved profit.
aoie. Opposition from shippers In every
part of the country to the ruling or
.he Master Car Builders association
is anticipated. but the organization. II
is said, will not recede from the
stand II has taken.
more care is being taken constant.
~ IN the construction OF cars. and not
the least important of Il is in tbeir
appearance, said William n Doas.
worth, general agent of the Chicago
milwaukee, and ST. Paul road. The
Master Car Builders association Is
made up OF as fine lot of men IA
tnere is TO be found, and the decision
'hey nave come to has been reached
only after careful consideration from
every viewpoint. When cars are used
as advertising mediums for the shin.
pers their appearance is bound 10 be
more or less unsightly."
oolscuons to advertisements on
cars nave been made not only by the
railroads but by civic improvement
associations in all parts of the conn.
Try, Condemnation of car advertising
ioiiowed condemnation of billboards
as destroyers of municipalities
beauty Freight cars covered with ad.
vertisements stand on tracks in many
cities where they are an eyesore to
everyone. The freight car at best Is
neither thing of beauty nor JOY
forever, When IL is plastered with ed.
verusements its uasightlness Is
greatly increased.