Evening star. [volume] (Washington, D.C.) 1854-1972, 1907-06-09

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For the Man WhoSells
maasho for sueh
Because viii multiply any
Not all the statesmen are ION the road" Any who
disposes of goods service at profit is salesman
matter whether he does his work ION the road"
counter, from house to house, from Office office;
whether he sells shoes, machinery clothing sugar. adver
tising real estate bonds telephone service
And the who Directs either proprietor
employe an executive position is simply salesman on
big SCALE He is trying build up business trying
hundred ways make sales possible, working
get business from territory where got before
sweating to make two dollars grow where only
his profits.
We can be of help to all such men, the men who are
fighting the boodless but heroic battles of business We
have lent telling aid $4,000 already and the Sheldon
army keeps on growing by leaps s and bounds
sdSsrsns %e" rank and file have e"@osd
Eight hundred other in the United States have
increased their selling efficiency by encouraging employees
to take the Sheldon Course.
Trade rests upon confidence. Before man or an
institution sell goods he it must inspire confidence
Confidence rests upon personality. Personality de-
ponds upon great foundation First sterling
characters Second good health These upon the bed
rock of true educatonwith emphasis the word true.
True Education consists in developing the positive,
desirable qualities OF the body the mind and the sou-he
qualities which stand for power and efficiency.
Four factors-and only four-enter into every sale:
The Salesman, Customer, the Goods and Sale itself
The first the most important thing, therefore, is make
the salesman strong-to him This the Sheldon
system of true education accomplish.
A sale is mental thing or process,the intelligent
cooperation Of mind with another Every sale
surely be brought about therefore, by technical know
ledge alone, but by the power of persuasonthe ability
to persuade another to OF thinking You must
lead the customer along certain mental paths until his
mind reaches the conclusion you want reach That
is salesmanshp Now, the to persuade is the
suit of a masterful personality, and of that only.
The Sheldon Course develops the personality that
persuasive power and it does by teaching six things
Character Building Health Building, Character Reading BUSH
Logic Business Psychology. General Business Topics
wonderful
atty that persuade the inevitable of
the development fhe growth
personality the out Of which
strong personality can be developed.
Not all great salesmen great business builders born
Some made Great DOCTORS
artists Of
AMAZING building development Statesmen
trained developed just other trained
s Isss is Of Just certainly
of the principles formulated. Eighty
students veteran Successful statesmen gain
much from science less experienced
All born with abilities but there
difference natural born possibilities than
In normal latent which,
action would make business there
such and Sheldon Course will draw them will
teach how cash them into bigger
And you are now there limits SET and
and Science
help many millions Wards might
not help your hrm7
QLAcKSToNEs Commentary formulated established 4
u the science of the Common
There other Commentators the Common Law, - N
but takes the place of Blackstone.
A. F. Sheldon formulated and established the Addres
science of Salesmanship and take the
place of the original. There be only = IoWn