The sun. [volume] (New York [N.Y.]) 1833-1916, 1907-09-15
0I2 ID
'fSssiee. TALKS
LOOK UP
MAKERS RATING
BEFORE BUYING.

II
ptsHsss VoU HAuHt souadsrsi bas .urousaf 'p yru
W me Bnanctsi .ouudnsts ~ NJ. concern ehos. rs
yoa Contemplate ruyiar
sosr PRISONS post I've, uttu 'o ,b. story . ulvsry.
'ongued ,slesucr snJ thew s,ss ,pJ enscs dared
Nv fhc fine finish M ~ rod, raw out 'hsir rrod
Il Iorars ff . rr eithout . Thought 90 phc'hcf 'hs
maker uHl ~ IN business . ir,r hence
HtsrS soat ADVICE intending suvcr, vii ~ edi ~
ponder and ~ heed especially In view ~ reeen,
happenings IN This industry
rNt FINANCIAL s~oUsostss NJ the maker = q vital con.
udcration ~ YOU n YOU think ~ buying his car.
M slsyFAcrURrRS s~UAsisrEt IS yrM II hehooves
YOU - ascertain Nhat the chances are " his being
there ~ bach II no when called upon ~ Do sn-win
he he IN business or will YOU re referred ~ m assignee
rHt stPtAct WENT or PARTS Is vital II the factory is
bankrupt, the nRS, tools. patterns and drawings scat
tered among Junk dealers, where do YOU ger M at
when YOU wear out or break a part of the car?
FOUR YEARS AGO certain promoters, hoping TO m~onopoI1e
the industry and uphold high prices nv restricting rhe
output. organized a trust and called it The Licensed
Association Of Au.omobile Manufacturers"
UNDER A SNUG psEItsst of safeguarding the interests
N Of the buyer and guaranteeing him requirements n
ii parts, they claimed THAT "onIy concerns who could
~ prove their ability TO make a practical motor car and
whose financial condition was sound would he ad-
ia mitted. What a farce this has proven ~ he!
2 TINE ONLY GUARANTEE thar is worth shucks 10 YOU is the
N backing of a going concern - the one to whose interests
~ il is 10 care for old patrons in order 10 get new ones.
"a BEWARE or "AssE MBlEo" CARS not only automobile
a makers, bur several parts makers are tottering 70 a
a TALL today haven't the knowledge, The experience or
NJ the facilities 10 compete with uelLorganized plants,
q besides they've taken some bad money"
81 sEF0RE CONSIDERING SUCH A CAR YOU ought to know.
IA NOT only the standing of rho concern whose name
~ plate is on the body, bur YOU should look into the
financial rating # the maker Of every other vital part,
" as motor transmission, steering gear, aNleS and frame
u else where will YOU obtain a replacement?
u EVERY PART OF FORD CARS is designed nv Henry Ford
n he makes the first rough sketch, his o. X. goes on
a the last finished draw ing; and he personally rests the
~ quality of every new model.
u We LIKE TO SAY thar Henry Ford's blood runs in every
8 vein of Ford cars they have a personality, an in
81 dividualty. Ever think what thar signifies how
n much it has contributed TO the success and the stand
"A ing of the Ford Company and It's product?
" FORD FORESIGHT (our competitors have called il Ford
luck'O saw all This coming; and Ford cars, Ford prices
q and the Ford %pOlicy-so severely criticized a year ago,
n 50 universally commended today were all designed
NJ TO meet the very conditions which now obtain.
4 LOOK UP the RATING of the various makers in Dun's or
Bradstreet's. II not a subscriber 70 either, ask your
banker he'll know or he'll be able 10 find out. And
while you're about ii, ask about the Ford Motor Com
pany-youve gor a surprise coming.
AND DON'T FORGET TO ascertain whether assets" are
represented by a junk pile Of imperfect parts, a scrap
heap Of experimental failures or a LOT Of bills re-
ceivable" thar are not colectibk.
Msr%AkEs1-YEs We MAKE EM-made 10000 this wear
OF one kind and 1000 OF another Ford Runabouts
and "Sixes." You remember our esteemed compcti.
tors said these both were mistakes. Now they-those
still in business-are copying the Six and have come
TO realize THAT the biggest mistake" the trade ever
\ made was in "~bucking' the Ford runabout-they
u advertised it.
= ANY FORD OWNER can buy any part Of any Ford car ever
manufactured-and he can GET it at a moments notice.
& That's one OF the strongest talking points" about
d Ford cars.
"Wach the Cords go BY"
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