Los Angeles herald., 1907-12-29
100000 BEAUMONT
BANQUET SUCCESS
EMPLOYEES OF LAND COMPANY
ARE GUESTS
Optimistic Attitude of John D. Reavis
Praised-vaIue of Advertising
DweIt Upon in Speech.
Dinner Stag Affair

"a Hundred Thousand Dollar Banquet"
was the title given to dinner at the
Hayward hotel last night by the Beau
mont Land and Water company to their
corps of statesmen The event was In
celebration of the attainment OF sales In
the Beaumont townsite exceeding s1OO,OOO.
and was conceded to be success by every
participant.
Covers for seventeen were spread around
a table decorated with candelabra and
flowers
The menu was witty and precedent
for simplicity, having been printed on
the company's letter heads on a mimeo-
graph machine, by Miss Jennie e. Tut
hill, dean of the office force However,
the affair was strictly stag.
The menu was
100000 Beaumont dinner.
Celebrating the achievement of 100000 sales
since September IA, through the CO.
| operation of our men, the generous
| support of the press of Southern
| California, and the magic
| of ''5 Acres and Inde-
pendenee."
MENU
AT HOTEL HAYWARD
SATURDAY eNeIllH6f btCenpeI co. lVVo.
"Fi Yea cresandin De Pen Dence"
Martini cocktail.
consomme Julienne Beaumont Sherry.
| Our Friends who do not invest at
! Beaumont will surely be in it.
Beaumont olives Beaumont celery.
Beaumont salted almonds.
There's nothing too good for Beaumont.
Boiled salmon with sauterne wine.
Roast goose
| Stuffed with Beaumont apples.
String beans. Potato croquettes.
| Cresta Blanca Burgundy.
| Roman punch.
| Waldorf salad
Charlotte russo.
! Bent's water crackers Assorted cheese.
Demi Tasse.
Cigars.
| 100000 dinner given by the Beaumont Land
! and Water company to the company sales
| men, the office forces at Beaumont and Los
| Angeles, the editorial writer's and staff artists
| OF the Beaumont Independent and the Beau
| mont Breeze distinguished representatives OF
| the daily press and the officers OF the Beau
mont Smile club.
Press work by j. N Tuthill, one of the
Beaumont gang.
= Felicitous remarks were made by all OF
| the banqueters. John D. Reavis, acting
as POSTMASTER in witty and creditable
| fashion gave credit for the great success
of Beaumont to the hearty and valuable
| support of the press of Los Angeles, en-
| phasizing the necessity of scientific pub
| licity in the achievement of 100000 sales
| in less than three months. Mr.. Reavis
stated that advertising in times of de-
| preston had value above any other
time, for the appearance of well timed
and carefully written announcements not
| only inspires confidence by bringing the
buyer to your door. He emphasized the
necessity of salesmanship and disciplined
effort in connection with newspaper adj
vertising and pointed with pride to the
oneness with which the agents of the
| company had rallied around him in en-
| gaging the favorable consideration of the
| investing public. He called attention to
the fact that the securing of acceptable
| business was above any other department
| in the disposition of land, and advocated
| the installation of accounting systems
with which to accompany such effort.
! President Eyer spoke of the relief he
| felt at coming here from Chicago and
meeting success, announcing that he
was convinced of the future of not only
Beaumont but all of Southern Califor-
MIA His remarks were we'll received
and in seconding speech L. H. Phillips
gave credit to Mr.. Eyer for his temerity
in invading the west. He also put
pessimism above optimism in business,
which in the face of J. Pierpont Nor
| gans apprehension that optimism is
| necessary to great success, drew credit
to the speaker for his disregard of
| ordinary precedents
| Others who delivered appropriate re-
marks were George Plaissance, John
H. Watts, C. j. Claussen, ]. H. Dement,,
]. C. Sewell. L. G. Lilly c. e. Smoot. j.
e. Lewis. A. j. Wilkinson, DR.. j. White
| horn, J. Drew Funk