Lewiston evening teller. [volume] (Lewiston, Idaho) 1903-1911, 1907-05-21
Entered ut the Lewiston Postoflce
a. second class matter.
THE EVENING NEWSPAPER.

The st. Louis Times. an evening
newspaper. received the following let
ter from one OF its subscribers:
My husband and I agree in most
things, but upon one point / cannot
convince him to my way Of thinking.
He says a morning newspaper is bet >
ter than an evening one. I say en-
practically the evening paper In the
best. We take two papers and he car
ries his to his Office with him after
breakfast. have only half read my
copy Of the Times when he comas 10
supper, but I notice that after our
evening meal he sits down with his
pipe and the Times and is busy with
both till bedtime. Now is the argu-
ment against him or is 1t not?
"E. x. NJ" .
To this the Times makes the fol-
lowing reply:
The evening newspaper of quality
Is pre- eminently the paper for the
home. 1t enters the household when
the days work, practically, is done.
when there remains leisure to enjoy
It, time to digest it. opportunity TO
profit by 1T.
"All the news of all the world Is
there, fresh from the moIding. It 8
the record of living today, not of a
dead yesterday. Its very conditions
make it the reflection of the hour and
snatch it from ponderosity. Though
1T may have dignity it must ever be
10 a
cannot find time to be doleful.
The morning newspaper is like a
teacher whose pupils have no time to
hear the lesson he would impart. This
is busy world, we beg to assure e.
*. NJ, and we fancy that If her nus
band carry his favorite morning daily
from the breakfast table to his office
he sees little of 1t beyond the 20 min
utes which is vouchsafed him on the
street car, upon the back platform,
possibly. At evening he has no us
for 1t further. A younger fresher
newsier rival is afield, telling of the
baseball results, narrating the fall of
a dynasty or the birth of prince
European news always is 20 hours old
in morning paper in the United
States.
The advertiser. who is "a Shrawd
person of vast experience. has ,earned
to appreciate his evening Jpporruni-
ties. After the gas is lighted, .ir me
family gathers under the glow 1T the
student lamp on the sitting room ia
BILE. he has you-you. esteemed f. X.
Nat his mercy. He knows you
have time to listen. and he tells you
about tomorrow mornings bargains in
his rare, forcable and winning way.
You can't get away. even If you want
to. And probably you don't want TO-
You have been looking for Just such
bargains as he points out in his skill
ful and alluring phrases. There is
time to think 1t over, time to talk il
over with Papa e. X. M. when finally
he lays down the pipe"
The Times puts the case remarkably
well. But is task of defense is easy.
Tor the argument is so near unani-
mously In favor OF the evening paper
that there is little to say on thu other
side except that the morning PAGER is,
perhaps, comfort for those who can
daily over an orange and an egg un-
IN . o'clock In the morning. Eigh. |
times out of ten. however, is the one |
that is thoroughly read from Hrst
page to last, When morning reader
barely has time to give passing atten-
ton to the headlines. ignoring the ad-
vertisements altogether. the merchant
who has paid his money for space
gets little in return.