Los Angeles herald., 1907-03-29
POPPIES WILL Be
EMBLEM OF N.E.A.
CALIFORNIA FLOWERS TO BE
DISTRIBUTED
Novel Advertisement VIII Call Atten-
ton Of Fasteners to Educational
Convention to Be Held
Here In June

Great showers Of golden poppies will
descend on the east June 1. In every
city in which runs a railroad with
California terminus the golden flowers
viii fall, an avalanche of beauty and an
advertisement for the Golden State and
its gorgeous flower. True, the flowers
will be celluloid and will be turned out
by an eastern firm, but they will be
none the less distinctively Californian.
The scheme had its origin in the
brains of the local publicity committee
of the National Educational associa-
tion and is calculated to advertise to
every man, woman and child In the
east the coming convention of the N.
r. A., which will be held in this city
in July.
boutonniere of California poppies
has been decided on as the best means
to this end, and the design adopted Is
that of several of the beautiful little
golden blossoms arranged with a long
stem to be placed in the buttonhole.
Although the boutonnieres are celluloid
the flowers are so natural that at a
distance of twenty feet they seem real.
No advertising appears on the face of
the design. On the back is an an
nouncement of the N e. A. convention
which will be held in this city.
June 1 the railroads ALI over the east
will distribute the symbols of the
Golden State, and these little messen-
gers will tell to the entire country of
the rich fertile valleys where the sleepy
poppy grows.
Will Explain Poppies
simultaneously with the distribution
of the boutonneres the local publicity
committee will release large quantities
of press agent material in all the large
eastern cities explaining what the pop
pies mean; and altogether the scheme
promises to advertise California and
the coming convention as few other
things could
Apropos of N. e. A. affairs the exec
utive committee in charge of arrange
ments in this city has done a service
which will undoubtedly bring them
praise from both visitors 20 the conven-
tion and local concerns. The conven-
ton souvenir instead of being a book
let of advertisements with little pro-
gram interspersed will be a souvenir
really worthy of the teachers trip to
the Pacific coast
1t has been decided that advertise
ments of all kinds whatsoever shall be
tabooed from all the official publica-
tions of the local committee. The Of
fetal publication will be a general
How to See IT, to the convention visit
ors.
The program of the convention,
amusement and show places in Los An
geles and the surrounding country,
California resources and industries-al-
most everything the eastern visitor
may desire to know of the wonderland
he or she is visiting-will be found ir
the little booklet which the pedagogue
will take home to advertise California
to the world
The decision of the local committee
means, Furthermore, that when Los
Angeles merchants contribute to the
convention fund they will be secure in
the knowledge that there will be nc
further call for funds to support half a
dozen publications with advertisements
Handsome halftone engravings of no.
table California spots will embellish
the book and make 1t a souvenir worthy
of place of honor in the homes "back
east"