The Washington herald., 1907-12-16

co 70 lle music every cay lilal II re-
Quired more than thirty clerks 10 keep
tab on their calls.
One store had the Doodlebugs during
a Christmas season They were wonder
who created them was as much genius
with the Doodlebugs as Joel Chandler
Harris is with Br'er Rabbit. No child ever
overlooked the advertisements OF that
store. being eager TO read Of the LATEST
performance OF the DOOdlebugs- When
they went 20 the store they saw Doodle
I bugs in so many forms that the creation
I OF the advertising manager became liv-
/ ing. breathing thing 10 them. The GolIy-
wogs Of another big store set the children
| by the ears. and kept them wrought I'd
/ to the highest pitch throughout the whole
/ holiday season
/ Some sensational features are adver-
/ tsed by many stores. A year or two ago
[ an Indiana store wanted 10 get business
esriy in the shopping season, and adve--
Jlsed that il would give away the finest
( pair OF slippers money could buy 10 the
woman whose feet they would best Mt.
II was a Cinderella slipper contest. and
| the slippers We're 10 be awarded after be-
/ ing publicly tried on at a given time in
the show window Of the store. 4 proni-
/ nent shoe man was announced as the
judge Of the contest The advertise ?
passed many sleepless nights between the
/ time he announced the contest and the
/ time il Was 20 take place. He was afraid
/ 1t would not be attended by the people
whose attention he sought TO command.
I But when the day OF the contest came all
Of the society people Of the city were out
!
D IN those parts. The ladies who were as
piring Cindrellas were there in force. and
We're from the best circles Of the city.
/ The settings Of the window were true 10
I life. There were il half dozen women
whose feet the slippers ntted very neatly.
Z but they were like the gloves On miiady's
I hand when tried on the feet Of a young
society matron. The other contestants
( We're all agreed that IL should 20 10 her.
( This brought enormous trade TO the re-
/ sOurceful merchant
Another merchant bought a lot Of ca
naries. To each Of these he attached a
card bearing a number These cards
We're heavy enough 10 cause the birds to
! come 10 the ground and be easily caught.
\ They We're liberated and soon scattered
/ all over the city. Each person who caught
/ one was entitled to the bird and a cage
/ and in addition 10 these a present CORE
/ spending in value 10 the number on the
card The whole city was on the lookout
/ for the birds, and every one Of them was
/ captured within twenty-foUr hours.
/ Another merchant advertised in the
papers one day for a thousand eats TO be
( delivered to the store by 10 O'Clock that
/ night There was something doing in
/ that town when darkness fell. As many
/ kinds of cats as there were kinds Of rats
/ in the horde that the Pied Peter OF Ham
4 lin drew forth. were brought TO the store
/ The back fences were deserted that night
! And next morning there were many pet
4 pussies absent from as many homes. The
I thrifty small boy was no reSpecter OF
/ cats. As for the basement OF the store
/ that night-well. pandemonium never was
/ a more disOrdered or noisy place The
/ whole town was talking about what could
/ be wanted with a thousand cats. Some
l suggested that they were wanted by a
/ factory which used catgut for violin
! strings. Others suggested that they were
wanted TO kill the rats in the store
/ Everybody had an idea, and the adver-
/ tiser had his publicity. Moreover, next
morning he had a card tied 70 the tail of
J each cat, and when the oppOrtune mo-
ment came the order 10 scat was given.
and the cats obeyed. carrying his Christ
mas advertisements into a thousand
1 homes
An Eastern merchant hit upon the
scheme OF establishing, a savings bank for
! his patrons whereby they could deposit
their savings from week to week. and by
Christmas time have enough saved up to
! buy three times as many presents as they
had ever been able TO buy before The
| children We're interested in IT, and were
told that the more pennies they saved the
more presents old Santa Claus would
bring them. The scheme worked beauti-
fully The children found when Christ
mas came that the saint had made good
and they got better presents than ever
before
/ One OF the problems % the department
store Is 20 get Christmas help 50 sreai