Arizona republican., 1907-07-03
MORE WAYS THAN ONE 10 ADVERTISE VALLEY
Boulevard Suggestion That's Worthy of Serious Consideration.

l Now that the subject of advertising 1 the valley has been seriously under I aken. or at least arrangements for ! it are being given careful attention. 1t | is we'll to present a plan that has been suggested by number Of residents. not as a substitute for printers ink. but to help along anoth- CT line. That is the country boule- yard idea. undertaken not merely for | the sake of having a good road to ] drive on. but a road that goes some where. The suggestion of raising l s1OOO0O for advertising purposes has 1 been made and is a good one. It Is | still good if only half so much can be secured. and even a quarter would If | judiciously expended. do wonders if spent on the country roads.
 Observing persons know the effect | of good roads and local residents know | that when a stranger comes to visit ! them. they invariably drive him out the Tempe road to the crosscut and then back again. Next they drive him out Central avenue and back again. They make no circle because they have then shown all they have in stock
 
 good impression by a half mile of dust. chuck holes or mudholes. These same observing people also know that the man in easy circumstances who wants to buy a country home. wants one he can get to in any kind of weather and is willing to pay the price. If not this what is it that makes Central avenue property more valuable than other property an equal distance from town? Why is it the houses are thicker along that avenue than any other road in the valley? Merely because its a good road and even Central avenue has not always been what it should have been.
 But if this valley is to prosper the people cannot all live on Central ave- nue. If the thousands of acres of fine land on this side of the river are to be settled up in small tracts and dot ted with homes fhey must be made ap- proachable. This can be done by the building of a magnificent boulevard. perhaps an oval in general shape. that will bring the major part of the north side lands close to a fine high way. It does not need to be macadam- ized or lined with cement sidewalks
 
 what is meant is a good we'll built country road one that is well drained. will not be easily cut up after every shower. in short one that can be driven over with comfort and pride every day in the year. with automo- piles and carriages.
 For illustration. suppose the Brill or McDowell road be followed to Scotts- dale or at least to the Crosscut canal, then north to the Arizona, then turn ing west follow the most advisable section line straight west for fifteen or twenty miles passing somewhere in the vicinity of Glendale, thence south to the big ostrich farm and the Yuma road and back into Phoenix. These roads are named only for illus traitor and not aS advisedly the most desirable ones. but they demonstrate the Idea Such a road if properly worked and drained and cared for and fairly sprinkled with the decom- posed granite so easily secured here would make boulevard thirty or forty miles long at the farthest point only ten miles from the city. yet on each side of it's entire length would be magnificent farms. which as the years go by would be contin- ually cut into smaller holdings and the fronting acreage would increase won derfully in value. The valley is ap- preaching the time when all these special features mean something in the price of the adjoining land and if the project were undertaken there are mighty few fa'mers who would not be willing to pay something to have the road by their places. It could not all be done in year perhaps and II nieht take several years 70 get just what he valley ought to have, but e"ors little done would be a step in the right direction While the busi- neSs ll'n of tn" city .an aways be drpanced on fot hel in printers inF advertising, they would, no doubt, see