The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1907-07-15

sfca tzrre FaT-aE 4uls2fz eelt s.
Advertise ThenssIsrz-
The examples cl1a1 ty EFzncis CRIB
h.e .n bis articEs 80 'Ihe Coueiy q
Literary Las Reulhs- m the Strand
Magazine arouse s9me suspicion as e.
their sbsalute aasbeaticI,y. but are
amusing enough whether true or lot
gzin1e BeaTe increased the crcalztioa
Of bis books by insisting spon fghtinS
a duel ln The rain with az umbrella
over bis head Gerard de Serral used
70 - seen il the streets Of Parss iead-
iag lobster by s string Sine Kru-
dener. the author of Valerie and the
friend Of Alexander L Of Russia. made
the fortune Of her novel b calling st
al the Paris shops and asking for ~
rious articles Of dress "a Is Teleria.
OF victoF Hugo and Of Alexandre Du-
mas the elder the following stories are
told:
Nor was the great poet ashamed %
roll bis log even at s funeral He seized
tie opportunity AZ the obsequies Of
one Of his own sous. Il happened that
On the way TO the cemetery the pro
cession passed a travelling menagerie.
and the lions. for whatever reason.
stopped roaring Just as Victor Hugo
was in front of their cage. His com
panion. minor poet named Pelleport.
drew his attention to the fact Mas
ter he whispered. '-the lions recognize
you and hush their voices The kim
Of beasts is silent In the presence Of the
king OF men Victor Hugo bowed and
turned the matter over in his mind.
Then, after meditation, be said: "PeIle-
port that was a happy thought OF
yours. Couldn't you write something
about III" And PelIeport wrote a son
net about it. and the fame OF the mas
ter stood on a higher pinnacle than
ever.
And finally there was the case Of Du-
mas, Of whom II may almost be said
that his whole life was an advertise
ment Some one once said Of him that
bis vanity was such that he was capa-
bic Of getting up behind his own car
rage in order to demonstrate that he
had negro footman in his service.
He certainly did many things almost
as absurd as that in his restless pur-
suit Of reclame. One OF his delights
was to cIothe his noble proportions in
uniform and to embeIIish the uni
form with decorations to which be was
not entitled. He even went SO far as
himself TO design the uniform in which |
he fought-or. rather. did not fight, for
he arrived after the fighting was ali |
over-in GaribaIdis army. and he
achieved tremendous advertisement /
by conducting well known actress to
a court ball to which she had not been
invited. He got another advertise
ment by allowing himself to be sued |
for n0ndelivery Of feullleton. He |
was utterly in the wrong. and he lost
his case, but he kept the court in roars
OF laughter while be explained his lit
erary methods and the nature of the
distractions which had interfered with
the fulfiIlment Of his contract. But |
the best Of all his advertisement was
when the announcement ap-
peared that n. Alexandra Dumas |
would write the last chapter Of forth
coming romance sitting IN a shop viii
dow, for all the world to see how it |
was done. 0ne can understand that
that sort Of advertisement would suit
the authors who are also interested in
the sale Of hair restorers. They al
most owe it to the public to exhibit
themselves in this way. killing two
birds with single stone. But for the
author Of Monte Cristo" to do it was
surely the ne plus ultra Of the comedy
Of log rolling.