The weekly herald. [volume] (Amarillo, Tex.) 1906-19??, 1907-07-04
FOR The NEXT
DIRECTORY
Field Manager Discusses
Growth and Present Con-
ditIOnS in Amarillo.

II most assuredly can see the re-
suits Of growth since we took the
directory census in December" said
.C. II, stanton, field manager for
the John f. Worley Directory COM
pany, of Dallas, yesterday in speak
ing Of his work In Amarillo on this
trip, 81 am here now just to get
the situation shaped up for the max
ing Of the next directory in Deem
Der.
"Our work next time in making
the directory will he much easier
and more satisfactory than II was
the last time. You know we had to
come in here then and begin every
thing. We had absolutely nothing to
start from and lots Of people we went
10 see Just thought we were getting
up some little advertising graft with
a list of names as a side line And
then a good many people did not UNI
derstand just the kind Of information
we wanted and consequently there
are some iaccuraCies in the matter
of listing. Well when we come back
next time the proposition will be
greatly simplifed In the first place
people know the kind Of a book we
are going 10 print and can cooper
ate with us. Where mistakes We're
made last year, they will remember
to correct them this year,
"Of course we are going to have
considerably bigger town to count
up next year than we had last but
that Just suits us the better |
have been going over the town in
sort Of field survey fashion and |
would estimate the increase in pop
ulation since we made the directory
in December at about 100. The
growth during the remaining time |
should Judge will show more rap
i'd rate even than that, But then
you can't tell about this town. 1t
is the most remarkable town in that
way that | have ever found and |
have been in this directory business
for a good many years, You know |
missed my guess considerably last
fall because | figured this town by
the same standards we used else
where. Well the difference is that in
Amarillo ever house has more than
one family. The number of houses
to the population doesn't correspond
to the rule in most places.
"The demand for houses beats
anything I ever saw. I think there
are about $50 houses now just com
pleted or in process of construction
here and you can't find one to rent
AS soon as a house is built the fam.
lily is ready to move into 1t and
somebody else takes their place in
the rooms they have been occupying
| would estimate that $50 more
houses would find tenants as soon
as they could be completed
"And It is the same on Polk street
and in the business part of town
tried my best to get a store room
for a friend to come here and 1t was
simply out of the question Amarillo
has need for fifteen new brick build
ings along this street as soon as
they can be built. A one hundred
and fifty room modern hotel woulC
do capacity business from the start
you are going to keep on grow
ing too. That Rock Island building
out from here this summer will b.
an added help to the growth and
think there is little doubt that |
will be built clear across to tn,
other line when the work starts.
was talking to some Rock lslant
men at Dallas the other day and the
considered It settled that the wor
would be completed clear throug
whenever it started.
From here | am going to Ro;
we'll to figure on a directory there
, After we published this one here W
had number Of inquiries from dow
, there and we finally decided to max
, that town between here and El Pj
, so. That will break the distanC
for railroad fare for the corps of d
rectory men who compile the worl
Roswell may be little bit small Il
directory yet but the business me
there want our kind of a book an
the location OF the town suits OF
schedule as time of making, so wi
put it on our List"
~ a,