davidaulloa/AmericanStories huggingface dataset:
The new era. (Walden, Colo.) 1906-19??, 1907-10-31
NEWS OF THE WEEK
Most Important Happenings Of this
Past Seven Days.
Interesting Items Gathered From all
Parts of the World Condensed
Into Small Space for tho Ben
eft of Our Readers.
Personal.

PERSONAL
President Roosevelt SHOT and killed
a bear weighing $50 pounds during his
three-weeks' hunt IN Louisiana.
Secretary Root has returned to
Washington from his visit to Presi.
dent Diaz of Mexico.
Stephen w. Bolles. chief of the d.
vision of exploitation of the James
town exposition. has resigned and re-
turned to st. Louis.
Mrs. Elizabeth C. Thorn who was in
charge of the cemetery at Gettysburg,
Pa, during the great battle. and stuck
to her post throughout the struggle,
Edward Everett Hale has retired as
society. He has been a member OF
the organization for 60 years.
Robert L. Carson, a prominent f.
nancier and railroad magnate of Phila-
delphia. died recently while attending
a performance in one of the theaters
of that city.
Jesse Holiday, who, operated the
Pony Express" across the plains dur
ing pioneer days. recently died in Chi
cago, aged so years.
In recent interview in Chicago, e.
H. Hartman, the railroad magnate,
delivered this: Money is like a
liquid The moment you place an OBJ
struction in front Of it a diminution Of
the flow is caused"
w. B. Gasche, of Topeka. has been
elected president of the Kansas State
panies.
After declaring that he had had q
most enjoyable visit in this country,
the Bishop of London left New York
for his home in England.
E. ]. Haughey. of Paola, has been
chosen great sachem of the Improved
Order of Red Men in Kansas.
Graves. editor of the Atlanta Georgian
and News, has accepted the chief edi-
torship of Hearst's New York Ameri-
can.
Sylvester ]. Small, suspended presi-
dent of the Commercial Telegraphers'
union, has announced his retirement
from Office and from the union.
Dan O'Leary. the famous long-dis-
lance walker who is "a years old, has
finished walking one mile each hour
for 1000 consecutive hours.
Sarah Bernhard. in denying a
rumor that she Is soon to retire from
the stage, reiterated her oft expressed
declaration that she will play till she
dies.
Secretary of State Root has re-
turned to Washington from his trip to
Mexico.
Seth M. Milliken has been elected
president of the Mercantile National
bank of New York to succeed Au-
gustus Heinze. who resigned follow
ing the collapse of the copper cor
ner in which he was interested.
The Monte Vista journal. (Monte Vista, Rio Grande County, Colo.) 1888-1921, 1907-04-27
HOW TO ADVERTISE
EFFECTIVE METHODS THAT WILL
BRING RESULTS.
SHOULD TELL THE PRICES
6sosraIities Are Meaningless to the
P.b'ie-Why the Maii-Srcs, Han
Wins--Try the Plan.


II you, Mr.. Merchant. would compete
with the mailorder house, there are
three main essentials to success-the
goods-the prices-advertiAng.
The last OF these Is quite As essen
tial as either OF the others.
In the great majority Of cases the
local merchant has the goods. and he
makes the prices. but In very many
cases he either fails to do the advcr-
Using. or what he does do Is not efYec-
tive In the same way that the mail
order mans advertising is effective.
The writing OF effective advertising
10 not an art. II is not a business that
requires years OF study TO learn. A
few hours OF study and comparison
will give you every essential detail
that you will need.
1t is comparatively safe to say that
rs per cent. OF the advertising carried
by local merchants In the local papers
is worded in generalities only. Such
advertisements as the following are
found In every paper:
The Monte Vista journal. (Monte Vista, Rio Grande County, Colo.) 1888-1921, 1907-04-27

1t is related OF . portrait painter
that, having recently painted the por.
trait OF n lady. . critic who had Just
dropped In 70 see what was going on
In the studio exclaimed:
u, is very nicely painted: but why
do you take such an ugly modely'
Il, Is my mothcr!" calmly replied
the artist.
oh. pardon. . thousand timcs!"
from the critic. in great confusion. Il
ought 10 have perceived Il She re-
scmblcs you completely"
On similar occasion . facetious
friend. inspecting = portrait. said to
the artist:
And this 10 Tom Evaas. 10 u! Dear.
dear And I remember him. such .
handsome. tolly.looking chap . month
ago. Dear. dear!"
The Monte Vista journal. (Monte Vista, Rio Grande County, Colo.) 1888-1921, 1907-04-27

public far more often than che ons
who deals only in generalitiea. 1t y
this kind Of advertising that pays. 1t
II this kind Of advertising that IL At.
tracing the dollars from the smaller
cities and towns and farms to the mail.
order houses Of the city. It 10 this
kind Of advertising that drew $780,.
000. 900 into the Golfers of the Chicago
mail-order houses alone last yesr. and
II IL this kind Of advertising ON the
part OF the local merchants that the
mail-order houses fear more than any
other one thing.
But. Mr.. Merchant. whether your
line be hardware. dry goods. groceries.
clothing or other commodities, 1t 10
we'll to 20 further than your newspa.
per advertising. though this 10 the
foundation Of success. Go to the local
printer and have him make you little
catalogues Of your own. They do not
need to be large affairs. but small
folders Of four. eight or 16 pages. Put
into these folders the descriptions and
prices Of the goods you are carrying.
or leaders in the line. BE sure that
the prices quoted are right. thea put
one Of these into the hands OF every
customer: keep them circulating
throughout the community. and MAXI
= practice Of getting out = new ono
every few weeks.
You. Mr.. Merchant. can make adver.
Using pay larger returns than the
mail-order man secures: you can make
1t the mainstay Of your business, and
you can make 1t the means Of killing
the mail-order competition in your
community. And when you do this
do not begrudge the publisher the
reasonable price he asks you for ade-
Quate space in his columns. He will
give you better value than any other
commodity you can buy.
WRIGHT A. PATTERSON.
The Monte Vista journal. (Monte Vista, Rio Grande County, Colo.) 1888-1921, 1907-04-27
THINGS SETTER LEFT uNsAlu.
Shining Examples Of the An Of Talk.
Ing Without Thinking.

Some people are perpctuaiiy giving
oKenss In the most unconscious way.
says an exchange.
Now. do let me propose you A. 4
member Of the club" says Smith.
But suppose they bisckbsil mc!'
replies Brown.
Pooh! Absurd Why. my dear fcl.
low. there's not man In the club who
knowa you. event"
A lady. very DESTROYS Of conceaiinx
tho awful fact that she In the same
age q her husband. observed to = Wis.
itor.
NY husband 10 20: there arc Just
ave years between U.S."
rs Il possiblcI" was the unguardcd
reply Of her friend. Il give you my
word you look - young - he does"
A. unexpected must have been tho
reply Of the husband whose wife said:
You have never taken mo to tho
csmstsry."
mo. DEAR" be answered: that 10 q
pleasure have ~ In Anticipation"
The Monte Vista journal. (Monte Vista, Rio Grande County, Colo.) 1888-1921, 1907-04-27
NO rnoRns IN HER PATH.
Josephine 0askam Writes In Tribute
Of the Golden Rule.

Il believe myself to be notably for.
tunate in my relations with my do
nestle employees. During a period OF
eight years. in which have employed
household labor In four widely differ.
ent places. l have never once been i'd.
dressed with intentional disrespect by
any person in my employ" says Jose
phine Daskam Bacon In the American
Magazine.
Il have never been left = day with.
out my regular star Of employees.
which has varied from one to hve
chat 10 to say. that have never
been left suddenly or without sum.
Client notice to supply the vacancy.
Il have never had q satisfactory
worker leave me except for what
considered a good reason lin the ma
jority Of cases an advantageous mar.
riage).
Il have never lost an unsatisfactory
one except by my own dismissal.
have never to my knowledge. or even
suspicion. suffered the loss OF . pen.
ny's worth by theft. and my record
for breakage Is such that II produces
utter Incredibly.
I'm three cases out Of four I have
had services willingly and frequently
offered me along lines where II was
not expected or requested. I have
had extra money offered by me to on.
set extra work occasioned BY sickness
refused on the ground that At such
times all the household expected to
share the trouble.
And A. = climax am able to STATE
that once. At least. on my Offering =
raise in wages to express my appreci.
alton Of competent and devoted serv.
Ice I was met with the astounding sug.
gestion that ~ my expenses were
heavy At the time and likely to in.
crease I had better not consider Il 4"
The Monte Vista journal. (Monte Vista, Rio Grande County, Colo.) 1888-1921, 1907-04-27
WILL SELL JOHN DIS HAGR OIL
Rockefeller Refuses to Pay Duty on
Wonderful German "Restorsr."

New York.-A bottle Of hair oil
which a celebrated pharmacist OF Ber'
In sent to John d. Rockefeller some
time ago Ii to be sold by the govern.
ment because the oil king failed to
pay the customs duty on the package.
John D. at the time the precious prep
aration reached this city already had
given up hope of growing his own
hair on his head. and had purchased
a wig from a French artist In that
line Of endeavor.
II is claimed that II Mr.. Rockefei-
Ter had used the contents OF the bot.
tie from Berlin he would now have .
iuxuriant growth Of hair two feet long
and also = full set Of whiskers. The
oil Is guaranteed. It 10 said. to grow
. beard on ! wax image.
A box Of iozcngcs which . Scotch.
man forwarded to Mr.. Rockefeller
from Edinburgh for the euro Of his
indigestion Is also to be sold by Uncle
Sam for the nonpayment Of duty. II
was never claimed by the Standard
OIL magnate. One loxenge. according
to the modest account Of the patented
would have enabled the founder Of
the. University Of Chicago to cat with
ease and comfort anything but hair
mattress.
Other things addressed BY cranks
to Mr.. Rockefeller are included In the
sale.
The Monte Vista journal. (Monte Vista, Rio Grande County, Colo.) 1888-1921, 1907-04-27

country. possess. In some instances.
valuable properties for their mainten.
ance and for the cost Of the numerous
ceremonies which their keepers have
to perform. In these shrincs the Hin.
dus set up fantastic idols Of serpcnts.
The dcvotccs Of this strange religion
make periodical offerings Of dough
and milk and cooked rice 70 tho ser.
pcnts living In the shrine. In order to
receive their favor.
The Monte Vista journal. (Monte Vista, Rio Grande County, Colo.) 1888-1921, 1907-04-27

pie Of the community to visit his store
and go the goods for themselves 20
they will know Just what they are buy
ing.
II. instead Of expressing meaning
less gsneralities In = two-inch space.
Blank had used little more space
and properly displayed an advertise
ment something like the following he
would have been sure to have At
sracted attention to his store. and In
all probability would have been sur.
prised at the drawing power of his ad-
vertising:
The Monte Vista journal. (Monte Vista, Rio Grande County, Colo.) 1888-1921, 1907-04-27

PcnnsburG. Pa. - After three
months suffering . snceae has Afford.
cd relief TO Emanuel. hve year old son
Of z. ". Weller Of Hill Church. In
the latter part Of December the Joy.
while playing with some corn. insert.
ed . grain In his nose. A physiciss
was summoned. but was unable 70 re-
move the obstruction.
Efforts were made 10 cause the boy
20 snecse. with the hops OF disiodgins
the corn: but pepper. SNUG and SINH.
lar substances all failed TO produce .
sncese.
A few days ago the boy unespsct.
edly snecsrd and Immediately The
grain Of corn 6sw cut Of the nostril.
The Monte Vista journal. (Monte Vista, Rio Grande County, Colo.) 1888-1921, 1907-04-27
eJecrS TENANT WITH FIRE.
Landlord Burns Valuable House Z,
Force Man to Move.

shoshoni. Wyo.-.'ames Keeshan. Of
Atlantic City. . little mining town
south Of Lander. set IRE to and burned
TO the ground . valuable house be.
longing to him In order to get nd OF
Q tenant who had failed to pay his
rent and who refused to vacats the
premises.
The tenant. Michael Brandon. said
TO b Z dissoiute. worthless fellow.
had occupied the house for . year or
more. but never had paid his rent.
Keeshan tried on = number Of occa.
sions to eject him from the house. bus
no took advantage Of legal technical.
ties and kept possession Of t. Finally
kseshan. thoroughly out Of patience.
warned Brandon that II he did not VI.
rate the house At once he would set
fire to II and burn II down over his
lead.
Brandon paid no heed to the warn.
Tag. Whom he awoke In tho middle
Of the night. however. he Uncovered
that keeshan had carried out his
threat. The house was on IRE and the
flames had gained such headwxy when
Brandon WAS awakened that he barely
had time to escape with his life. All
his household goods and personal sf.
sscts were destroyed.
The Monte Vista journal. (Monte Vista, Rio Grande County, Colo.) 1888-1921, 1907-04-27
GAVE GIRLS ~ HvPNorlsM.
New York Woman Sets on Foot Novel
Philanthropy.

New York.-A wealthy New YorA
woman who is devoted to the interests
Of young girls has. through the agency
Of DR.. John D. Quackenbos. set on foot
novel philanthropy. She gave money
to defray the travelling expenses OF
half = dozen girl inmates Of New
Jersey reform institution In order that
the experiment of resenorating them
through hypnotic suggestion might be
tried.
The treatment At DR.. Quackenbos'
home was given one afternoon recent.
iy. In each case the sleep was pro-
ionged for half an hour. The girls.
who were brought from the New Jer.
sey Home for Girls at Trenton, where
incorrigibles under age. or those com.
mitted for petty offenses are confined.
were all II or IS years old. The doc
tors method apparently was Of the
simplest.
81 found out what the trouble was"
be said. and by suggestion endeav.
ored to obliterate It from the girls
memory. Only one fought against
sleep and she was hysterical for few
minutes.
she was unlike the rest-not q girl
Of the streets, but one who had been
committed for theft. 1t was when the
realization Of her position came to her
that she had hysteria.'
To accomplish anything definite DR..
Quackenbos says he must repeat his
suggestions at regular intervals for .
considerable period till the idea be-
comes fixed and the will strong enough
to act OF itself
The Monte Vista journal. (Monte Vista, Rio Grande County, Colo.) 1888-1921, 1907-04-27

Queen Margherita OF Italy has pur.
chased the house and library OF tho
late Giosue Carducci. the Italian poet.
who died at Bologna on February Is.
ana has presented them to the city OF
Bologna on condition that the rooms
Inhabited for 20 years by the poet re-
main unchanged and that postcrity be
permitted TO visit them.
The Monte Vista journal. (Monte Vista, Rio Grande County, Colo.) 1888-1921, 1907-04-27

Congressman Champ. Clark created
indignation in the New England
house delegation in general. and that
Of Massachusetts In particular. the
other day by solemnly asservating
thus: Enough mud is carried from
their banks annually by the Missouri
and Mississippi rivers to MAKE =
>ta'e OF the union bigger than Massa-
shnset,s-and maybe better one.
100"
The Monte Vista journal. (Monte Vista, Rio Grande County, Colo.) 1888-1921, 1907-04-27

Tho "solah." At Bankipur. India. was
built for = xranary In ls73. but has
never been used for that purpose. II
IL <ss feet round At the base. with
walls i: feet 2 inches In thickness.
tho Interior diameter being 100 feet.
II 10 about 30 feet high and might con.
tain $4,000 tons. Inside IL = most
wonderful echo. best heard from the
centcr Of tho building. A = whis-
serns gallery there In. perhaps. no
such building In tho world. not even
lhs famous Mormon temple.
The Monte Vista journal. (Monte Vista, Rio Grande County, Colo.) 1888-1921, 1907-04-27

that would compare favorably with the
prices OF the mail-order catalogues.
and he should Impress II upon the
public that he not only shows them
what they arc buying before they pay
for 1t. bu, that the purchaser has no
freight to pay. and does not have to
walt an interminsble time for the
goods he buys. n when ordering Of
the mail order houses.
1t is specific Advertising that draws.
The advertiser who describes In de.
tail the goods he has to sell. and
quotes the price b. asks for Il will
attract the favorable attention Of the
The Monte Vista journal. (Monte Vista, Rio Grande County, Colo.) 1888-1921, 1907-04-27
Only One Novelty Less.

Mrs. Flora Annie Steel. the author.
was asked recently BY an American
friend for some information about her.
self. Mrs. Steele replied: Il have
been married. I have borne children. !
have two Grandsons. I have. there
fore. lived through the life allotted to
woman. and the only novelty before
me II death"
The Monte Vista journal. (Monte Vista, Rio Grande County, Colo.) 1888-1921, 1907-04-27

Worshippers At Buddhist temples
Invariably wash their hands In .
fountain At the entrance before max.
Ing their application. Formerly the
priests hung towels there. Now the
merchants Of Toxic and other cities
furnish the temples with FRYE towels.
reservinG tho privilege Of printing
their Advertisements On t4sm.-Ap
pleton's.
The Monte Vista journal. (Monte Vista, Rio Grande County, Colo.) 1888-1921, 1907-04-27
Wsrshlpst % ositlss.

Snakes. the objects Of terror 70
most Europeans 10 eastern lands. are
~orshipcd IN most parts Of India. In
zone districts there are from 1900
to 10000 shrines dedicated exclusive.
ly to the worship Of snakes. These
shrinca. which are Invariably In honor
OF one VI the minor divtnities Of the
The Monte Vista journal. (Monte Vista, Rio Grande County, Colo.) 1888-1921, 1907-04-27

Ostrlches In the United States num-
Der 1900. OF these, 1900 are in the
Salt River valley OF Arizona. where
the Income from this source is fairly
satisfactory. and the remainder in
Pasadena and San Jose. California,
where the birds do well.
The Monte Vista journal. (Monte Vista, Rio Grande County, Colo.) 1888-1921, 1907-04-27

William Dean Howells. next to
Mark Twain, is the Oldest living
American writer. and is still working.
lie has just passed his SEVENTEEN
birthday. He said to an interviewer
that he does not like 10 be idle and
expects TO do better things than he
has yet done.
The Monte Vista journal. (Monte Vista, Rio Grande County, Colo.) 1888-1921, 1907-04-27

long time before America was
discovered Japan had its banks. clear
Ing house. and Europes supposedly
modern system OF checks, drafts, let
tiers OF credit and notes, The coun.
try also had thorough rural delivery
ed the Atlantic.
The Monte Vista journal. (Monte Vista, Rio Grande County, Colo.) 1888-1921, 1907-04-27

Raisuli of Morocco. 1t is announced.
is well educated gentleman. But
he is unfortunately situated. He
should come to this country and OBJ
serve the fine work OF certain coteries
OF we'll educated American gentlemen
who have lately been much in the pub
lie eye
The Monte Vista journal. (Monte Vista, Rio Grande County, Colo.) 1888-1921, 1907-04-27

A cat has nine lives. but heroine
In popular melodrama Is supposed
to have at least dozen.
The Monte Vista journal. (Monte Vista, Rio Grande County, Colo.) 1888-1921, 1907-04-27

Toronto minister wants to know
why men do not go to church. For
one thing. they have no beautiful
Easter hats to show OF
The Monte Vista journal. (Monte Vista, Rio Grande County, Colo.) 1888-1921, 1907-04-27

The Pennsylvanian who had a pen
chant for hugging was cured by a
dose OF his own medicine. He was
arrested and held tight in the clutches
OF the law.
The Monte Vista journal. (Monte Vista, Rio Grande County, Colo.) 1888-1921, 1907-04-27

A New York man says John DIS
s32 900. 900 gift was due to the sing
ing of a bird. Probably the same
little bird we used to hear so much
about when We were children.
The Monte Vista journal. (Monte Vista, Rio Grande County, Colo.) 1888-1921, 1907-04-27

INoeotveo IN ChuHka.
II . mans library contAiss 10 VI.
tunes In . uniform bindlnE !: means
that an agent landed him and taas he
has IL books be doesn't rsaA.-AtchL
son Oi0hA.
The Monte Vista journal. (Monte Vista, Rio Grande County, Colo.) 1888-1921, 1907-04-27

A fatal duel has been fought In Ber-
lin. But then. with the greatest care.
accidents will happen In anything.
The Monte Vista journal. (Monte Vista, Rio Grande County, Colo.) 1888-1921, 1907-04-27

II the dentist who was arrested for
abandonment had no money. why
didn't he stay at home anyway and
pull his wife's teeth free OF charge?
The Monte Vista journal. (Monte Vista, Rio Grande County, Colo.) 1888-1921, 1907-04-27

Accusing an innocent person leaves
q stain.
The Monte Vista journal. (Monte Vista, Rio Grande County, Colo.) 1888-1921, 1907-04-27

Courage is the master OF achieve
ment.
The Monte Vista journal. (Monte Vista, Rio Grande County, Colo.) 1888-1921, 1907-04-27
co TO
b L A N KS
hardware, Stoves and
1fnW0PO
REsr GOODS LOWEST PRICES

The mail-order mans advertising is
different. 1t is specific, and while the
The Monte Vista journal. (Monte Vista, Rio Grande County, Colo.) 1888-1921, 1907-04-27

Sound sleep sends you over seven
hours in seven seconds.
The Monte Vista journal. (Monte Vista, Rio Grande County, Colo.) 1888-1921, 1907-04-27
WASADAY BARGAIN GALE
eLAMk's
ENUYTbRC NEEDED FOR WASHDA'
AT BARGAIN PRJcES
During Thursday. Friday and
Saturday Of thlo week

saturday OF tOto week
&7 ~ for s year suarsbtssd best quality
~O'/y Clothes wlinser. the King Of Wiring.
srs Solid rubber rolls. steel spring and patent
guide board.
~'1O 10 inch rolls. hardwood frame.
7Ic for genuine No Sag" Curtain Strstchers.
~ Center brace and ~in not sag.
02<. for extra heavy copper rim and bottom
~ wash boilers.
r/r for dozen Of the Arss qualify cieshss
~ Pins
n. for 50 foo, white Cotton Braided Globes
Linz.
Qn<, fos hardwood folding Clothes Bar Of a.
wv espsionai size for the money.
99r for full sized very best quality Wash
~0~ Boards.
1Ir for medium sired galvanized iron Wash
/SS Tubs.
9/c for ls-qt heavy galvanized iron wstsr o.
~S~ scrub pail
Arc for best quality fiber Water Pail Of q.
w. ceptionsl merit.
IN. for an excellent quality Of ironing boards
Iy~ that will not warp.
gIc for an ezra large heavy willow Clothes
OV~ Basket
The prices given here are OF course
mere fiction. but the prices Blank
should quote in his advertisement
should show the public that he is
sAn,, - ~ .-s~x.
The Monte Vista journal. (Monte Vista, Rio Grande County, Colo.) 1888-1921, 1907-04-27

A sharp word cuts quicker than an
Ak.
The commercial. (Union City, Tenn.) 190?-193?, 1907-11-15
Asks Us To Print It.

To relieve the worst forms Of
Rheumatism, take teaspoonful Of
the following mixture after each
meal and at bedtime,
Fluid Extract Dandelion, one.
half ounce; Compound Kargon, one
ounce; Compound Syrup Sarsapa-
rilla, three ounces.
These harmless ingredients can
be obtained from our home drug
gists and are easily mixed BY
shaking well in bottle. Relief il
felt from the first few
doses.
This prescription, states a we'll
known authority Ia a Cleveland
morning paper, forces the clogged-
up, inactive kidneys to filter and
The commercial. (Union City, Tenn.) 190?-193?, 1907-11-15

strain from the blood the poisonous
waste matter and uric acid, which
causes Rheumatism.
As Rheumatism is not only the
most painful and torturous disease.
but dangerous to life, this simple
recipe will no doubt be greatly val
ued BY many sufferers here at home
who should at once prepare the
mixture to get this relief.
Il is said that a person who
would take this prescription reg
ularly, a dose or two daily or even
a few times a week, would never
have serious Kidney or Urinary
disorders or Rheumatism.
Cut this out and preserve it.
Good Rheumatism prescriptions
which really relieve are scarce, i'm
deed. and when you need it you
want it badly. Our druggists here
say they will either supply these
ingredients or make the mixture
ready to take, if any of our readers
SO prefer.