Arizona republican. [volume] (Phoenix, Ariz.) 1890-1930, 1907-09-22
BOOM CONFERENCE
ADVERTISING PLANS
Details of a Comprehensive Campaign
Will Be Settled Upon at an Early
Day.

terday afternoon which was devoted
mainly to conference and discussion
along the lines of advertising. Moth
ing definite was decided upon respect
ing that subject other than a unan-
imous consensus of opinion that the
board is going to get busy and begin
advertising just as extensively as its
resources will permit. The confer
ence, which was also attended by I'm
migration Commissioner Crenshaw and
Supervisor Hoghe. was a free express
sion Of opinion which it is believed
will crystalize into plans that will be
adopted at another meeting TO be
held early this week, for definite and
energetic action.
The meeting was presided over by
President Foss and some matters Of
detail in connection with the board
work Were acted upon. The princi-
pal thing was the authorizing of the
secretary TO expend an amount not to
exceed $3.50 in refitting the board room
for the proper display of exhibits
now on hand and yet to be acquired.
and the rearranging of the room into
an attractive meeting place for both
citizens and visitors This is in line
with the ideas of Secretary Cowgirl
and for reasons that We're enlarged
upon in a recent issue of The Repub-
lican.
There was also some discussion of
methods by which a wider interest
could be stirred up in the work of the
board; that is an interest among the
farmers especially who are to profit
much by the undertakings the board
proposes. There is already good
membership among the town people.
though ii should be even larger, but
only a few farmers are enrolled among
the members. 1t is desired to impress
the farmers with the fact that by the
increased value of lands in this val
ley they are to profit as much II not
more than anybody else. Everything
undertaken by the board is designed
to help them as well as the town peo-
pie, even if they do not live in town
and the board feels that it should have
not only the moral support, but the
prestige of the names of the farmers
as members and their little dollar or
two each month for incidental ex-
penses, just as the town people are
now contributing.
The matter Of a general advertising
campaign on an extensive scale was
placed before the meeting by the re-
port Of H. p DeMund, chairman Of
the finance committee, one of tha
most conservative business men in the
city, who believed the valley could
well afford to spend $4,000 in adver-
Using during the next year, if all will
take hold of the project and cooper
ate enthusiastically. The statement
seemed to meet with general approval
in this way, that If the valley could
raise that much for that purpose it
would be money well spent In other
words there is no doubt that the val
ley has the resources worth advertis-
ing; that the east is hungry for this
information. and that if a large sum
could be raised it would eventually
return many fold in the increase of
population and wealth. It was not
forgotten however that some of the
recent years have been fraught with
many unusual expenses and many
projects requiring money have some
what depleted the ready cash re-
sources of a great many. The sum
total of the discussion was that if
fifty thousand could not be raised
or if that should prove too much per-
haps the sum could be cut in two
again so that the board could have a
thousand or fifteen hundred dollars a
month for six months or more to work
with. in a dependable fund, to meet its
obligations. By that time there should
be some results of the work and the
public might then be able to better
convince itself of the value of larger
Investment in printers ink. The
matter was left in about that condi-
ton yesterday with the understanding
that the board would meet again this
week and decide upon how extensively
il should enter upon this campaign.
Mr.. DeMund, Mayor Coggins. DIR.
Foss. Selin Nicholson. L NJ. Hoghe
and others present at the meeting had
been east during the year and the uni
versal report from them was that the
east is interested in this section and
wherever a Phoenix man meets an
eastern man it is no trouble to secure
his attention when he talks about Ari-
IONA. Others who have not been
away, like immigration Commissioner
Crenshaw, Colonel McClintock, and in
fact every man present had knowledge
Of the same fact through his cores
pondence or his acquaintance. Mr..
Coggins said that while coming west
the conductor on one train went
through it securing the names of ev-
cry tourist and his eastern friends
who might become tourists, that lit
erature might be sent them descrip-
tive OF California. Mr.. Hoghe. DR..
Foss and Mr.. Nicholson said the de-
mand for information was apparently
universal where they had travelled and
that new is the time to supply it.
DIR. Foss said he believed that If
s5O.o0e could be spent in advertising
the next year it would increase by
immigration and demand. the value of
every acre in the valley at least SIS
and perhaps $50. That would mean
an increase in valuation Of valley