Courier Democrat. (Langdon, N.D.) 1891-1920, 1907-05-02
IT PAYS TO ADVERTISE
Results Of an Early Spring Cam
paign In Local Paper.
FARMERS FLOCK TO STORE.
Mr.. Jones Shows That His House Has
Bargains, and the Customers Learn
Something to Their Advantaae-In-
e%identally a Doctors Bill Is Paid.

Bargains, and the Customers Learn
Something to Their Advantageous
cidentally a Doctors Bill Is Paid.
Rather chilly for spring." observed
the hotel clerk, poking IL long stick Of
wood into the Office stove of the Grand
Central. This sort O. weather along
the LIST Of April gives me the jimjams."
Cheer up, my boy" said the senior
member Of Jones & Thompson, general
merchants. why. l don't mind this
sort o weather as long as l see the
country people coming into town in a
drove and hitching their horses right
up in front of u store. Trades pick
ed up remarkably these last two weeks.
l don't even think that a fine spring
day would make it brisker."
Why" remarked the doctor, who
had just stepped in for his evening
chat, Il thought you were feeling blue
as a dimes worth of indigo the last
time we happened to meet in here. You
said trade was no good-the mail order
fellows were getting most Of it. Re-
iueluDeF, uOn
That's just what 1 said," replied Mr..
Jones, land 1 also said, as you'll recall,
that l was going to go after these mail
order fellows with their own kind Of
ammunitton; l was going to advertise
in Tom Clark's paper-print my prices
right there before the eyes Of the peo-
pie and let them compare with the
prices in the mail order sheets"
Yes, and 1 notice you've been
w%hooping 'er up in the paper too. Is
that what freshened up your trade?"
"Well," said the merchant, Il don't
know what else has done 1T. The fact
is most of the customers who have
come into the store for the past week
or so have carried copies of the paper
and referred to Jones Il Thompson's
ads. when asking to look at goods.
You know, we advertised a list of our
specialties, with prices, and that caught
their eyes. Several of the farmers
wives and daughters remarked that
they were surprised to find we had bar
gains just as good as they could get
by sending to Chicago. They were
also surprised to learn that we keep
certain articles at all; never happened
to come in and inquire about them, so
they didn't find it out till we adver-
tised just those articles. Next month
we're going after them hot and heavy
with some more OF our bargains"
do you find it hard to compete with
the mail order houses as to priceS?" in.
quired the doctor.
ION some things, yes; on many
things, not at all. But we can ever
up things all around if the people will
just give us a fair trial. The chief
advantage in buying from a home
store is in being able to see and in.
spect the goods before accepting them.
When you order by mail, you never
know what you are going to get
Things have a habit Of looking mighty
fine on paper, and lots Of these big
houses print tasty cuts showing of
their furniture, vehicles, clothing and
the like, but when you come to see the
thing itself 1t has lost much of Its good
looks in many instances. You've SEM
your money and paid for it, though, sc
there you are; no use crying over spill
milk"
"Spilt milk gathers no cream" oh
served the doctor.
"No, but it gets sour, though" SAID
Mr.. Jones. "For instance, a certain
farmers wife whom you know came
into the store the other day to buy
something she had seen in our adver
tisement. Her eye alighted on a rock
ing chair in u furniture section, anC
she inquired the price. 1t was a wick
er rocker. When I told her the price
vas $2.75, l thought she would faint
She turned to her daughter, who alst
looked fainty. Sarah she said, nov
what do you think of that? It's tn.
same identical rocker that we Dough
two weeks ago out O. that old cata
logue for $780, So that's the way /
goes"
"Well. I'm glad you're doing some
thing to keep the money in circulation
around home" the doctor said. 9Th,
more the merrier, and that applies Il
money as to other things"
(Which reminds me-" the merchan
remarked. that my family doctor
bill for last year is due and unpaid
Just figure up what l owe you, doc
and I'll pay you right out of the box
I've got the cash on hand, and 1 reckon
I'd better put some Of it into circula
ton again. Eh?"
"No objection" said the doctor, "bu
the trouble is that my wife will wan
to go down to your store tomorrow an,
buy one Of those new spring bonnet
you've got advertised, so you'll get par
Of the money back again. That's tn
way it goes" BURR JOYCE.