The Morris County chronicle. [volume] (Morristown, N.J.) 1877-1915, 1907-08-06
The Prudential Changes It's Plan OF
Doing Business.

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The Prudential Insurance Company
of America has just announced an i'm
portant change in it's plan Of doing
business, and it is issuing a new life
insurance policy, which the Company
states is unexcelled in it's attractive
features. The Prudential will issue
policies on a participating basis
exclusively hereafter.
Former United States Senator John
f. Dryden, President of The Pruden-
tial, in discussing the subject, said /:
During the last two years the in
france business as transacted in this
country has been subjected to thor
olgh and searching investigation and
has been made the object of conSidera-
BILE legislation in the various States.
"The Prudential emerged from the
Investigation with unSullied record
and unblemished reputation, and has
continued on the successful career
which has made it leader among the
life insurance companies throughout
the world.
1.-The Company has watched the
trend of events, and after most
thoughtful consideration, the direct
ors of the Company decided that all
Ordinary business written on and after
August l, 1907, be issued on the nol-
participating plan. This will give the
best life-insurance protection at the
lowest cost consistent with safety.
"Tbe new Ordinary nom participant
ing policy of The Prudential eliminates
all questions as to dividends nothing
is estimated. The policy contract is
one of absolute certainty and its pay
ment is guaranteed by the great re-
sources of the Company.
''The public is to-day looking for life
insurance at lowest cost and for poll
cy in which the dividends are antici-
pated, and The Prudential is issuing a
policy which meets this demand. The
new policy has been put in such plain
English that it can be understood by
anyone, and every rate, value and feat
ure is absolutely guaranteed. The pol
icy, Furthermore, is sold at reduced
rate, which will make it popular.
An entirely new feature, which we
believe will commend itself, is that the
loan value of the policy may be used
automatically to keep the insurance in
force should the policy-holder be una
BILE to meet the payment of premiums,
the length of time, of cotrse, depend
ing upon the number of years during
which the premiums have been paid
by the insured. When the policy-holder
is ready to take up the policy again he
will not have to pay up back premi-
umS, but may, if he wishes, have them
charged as loan against the policy.
This is one of the most marked adj
vancements in life insurance.
One months grace, without inter-
est, is allowed for the payment of pre-
miums. There will be no restrictions
after the policy is once issued, as to
where a policy-holder may reside, or
where he may travel, or what occupa.
tion he may follow,
"Should the insured at any time de-
sire to accept a paid-up policy, or one
on which he will have to pay no fur
Their premiums, this paid-up policy will
contain one of the newest provisions
in life insurance. definite cash value.
The new policy also contains the en-
tire contract, which means, in broad
sense, that everything in it is absolute
ly guaranteed. it is non-forfeitable
after one years premium has been
paid, and has liberal cash loan, cash
surrender and extended insurance
values.
:" 1t is always the aim of The Pru-
Dental to deal literally with its poll
cy-holders, and while this Company
will not issue dividend policies in the
future, all dividend policies now in
force, both on the Ordinary and Indus
trial plan, will be carried out the same
as if the Company had continued To
issue participating policies. All In
dtstrial policies issued since the begin
ming of the present year have been or
non-participating plan, and there will
be no change in these policies at the
present time.
1.-THE Company will be pleased tC
send specimen of this new policy &c
persons who will write to the Home
Office, Newark, N. j., stating age ano
the amount the amount of money they
would like to invest in life insurance
each year.
We look uron this new policy o.
The Prudential as one that will be
come popular because Of it's unusual