Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1907-09-02
IT PAYS TO ADVERTISE.
Results of an Early Spring Cam
paign In Local Paper.
FARMERS FLOCK TO STORE.
Mr.. Jones Shows That His House Has
Bargains, and the Customers Learn
Something to Their Advantaee-In
cidentally Doctors Bill Is Paid.

cdentally a Doctors Bill Is Paid.
Rather chilly for spring" observed
the hotel clerk. poking Il long stick of
wood into the office stove of the Grand
Central. This sort o weather along
the LIST of April gives me the jimjans."
Cheer up. my boy" said the senior
member of Jones n Thompson, general
merchants. ''Why, | don't mind this
sort o weather as long as | see the
country people coming into town in Il
drove and hitching their horses right
up in front of our store. Trades pick
ed up remarkably these last two weeks.
| don't even think that Il fine spring
day would make it brislier.'
"Why.' remarked the doctor. who
had just stepped in for his evening
chat, Il thought you were feeling blue
as Il dimes worth of indigo the last
time we happened to meet in here. You
said trade was no good-the mail order
fellows We're getting most of it. Re
member don't you|
That's just what l said" replied Mr..
Jones, land also said, as you'll recall,
that | was going to go after these mail
order fellows with thor own kind of
ammunition; l was going to advertise
in Tom Clark's paper-print my prices
right there before the eyes of the peo-
pie and let them compare with the
prices in the mail order Sheets
Yes, and l notice you've been
whooping 'er up in the paper too. Is
that what freshened up your trader"
We'll" said the merchant, Il don't
know what else has done it. The fact
is most of the customers who have
come into the store for the past week
or so have carried copies of the paper
and referred to Jones Il Thompson's
ads. when asking to look at goods.
You know, we advertised list of our
specialties, with prices, and that caught
their eyes. Several of the farmers
wives and daughters remarked that
they were surprised to find we had bar
gains just us good as they could get
by sending to Chicago. They were
also surprised to learn that we keep
certain articles at all; never happened
to come in and inquire about them, so
they didn't find it out till we adver
tised just those articles. Next month
we're going after them hot and heavy
with some more of our bargains"
do you find it hard to compete with
the mail order houses as to prices:' in
CURED the doctor.
ION some things, yes; on many
things, not at all. But we can even
up things all around if the people will
just give us fair trial. The chief
advantage in buying from Il home
store is in being able to see and in
spect the goods before accepting them.
When you order by mail, you never
know what you are going to get.
Things have habit of looking mighty
fine ON paper, and lots of these big
houses print tasty cuts showing off
their furniture, vehicles, clothing and
the like, but when you come to see the
thing itself it has lost much of its good
looks in many instances. You've sent
your money and paid for it, though, so
there you are; no use crying over split
milk"
"Spilt milk gathers no cream" OBJ
served the doctor.
"No, but it gets sour, though" said
Mr.. Jones. For instance, Il certain
farmers wife whom you know came
into the store the other day to buy
something she had seen in our adver-
tisement. Her eye alighted on a rock
ing chair in our furniture section, and
she inquired the price. 1t was wick
er rocker When l told her the price
was $2.75, l thought she would faint.
She turned to her daughter, who also
looked fainty. Sarah she said, now
what do you think Of that? It's the
same identical rocker that we bought
two weeks ago out O. that old cata-
logue for $3.50 So that's the way it
goes"
"Well. I'm glad you're doing some
thing to keep the money In circulation
around home," the doctor said. "The
more the merrier, and that applies to
money as to other things"
(Which reminds me-" the merchant
remarked, that my family doctors
bill for last year is due and unpaid.
Just figure up what 1 owe you, doc,
and I'll pay you right out Of the box.
I've got the cash on hand, and reckon
I'd better put some of it into circula-
ton again. Eh?"
mo objection" said the doctor, "but
the trouble is that my wife will want
to go down to your store tomorrow and
buy one of those new spring bonnets
you've got advertised, so you'll get part
of the money back again. That's the
way it goes" BURR JOYCE.