Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1907-09-10
Means a Solid Year Of Adver-
Using Directed to the DeveI-
opment of the Territorys
Greatest Industry.
SIGNIFICANCE OF INTEREST
IN NEW MEXICO LANDS
Advertising and Colonization
Departments Of the Santa Fe
Now Giving Attention to Far
Reaching Promotion Cam
paign.

KN'CD''
Albuquerque business men and citi-
zens have met with enthusiasm the
announcement Of the successful cam
paign for the sixteenth national irri-
CATION congress. While some doubt
had been expressed of the wisdom of
bringing so large a gathering to AL
buquerque just now. all this has dis
appeared in the face Of the problem
Of caring for the congress. and with
the knowledge that it is not at all a
local affair, hut one In which the en-
tire territory is Of necessity interested.
and that outside aid is to be conf
IDENTIFY relied upon. every one has
turned to the wheel with the deter
mipation to make the congress of all
possible benefit to the territory.
II is a fact that the widespread
interest in New Mexico and particu-
larly in New Mexico farming lands. is
better known outside Of the territory
than within its boundaries.
The people Of New Mexico do not
know of the enormous number of
homestead entries which nave been
made in this territory during the past
few months. or II they do know a
passed the Information by as part of
every Ods business.
The announcement Of large colonist
parties coming into the territory has
become almost a daily affair. and the
development Of the territory is prob
ably attracting more public attention
and comment outside than at home.
The demand for New Mexico lands
points significantly to the fact that the
period OF this territory's greatest de-
VelOpment Is at hand. Ttis interest
hag haan arptrEpn nv caNapul II MIN
ences.
First and greatest has been the in
fluence of the farmers themselves
who have succeeded here. The rail-
roads have done an enormous mount
OF advertising for the lands along
their lines. and colonization and irri-
CATION enterprises have done their
share. The fact remains that more
and more attention is being paid New
Mexico and that the public is greedy
for Information.
The influence of the Santa Fe rail-
road through its advertising and coll
Onization departments Is having a
powerful effect on immigration. The
Santa Fe Is literally spending thou
sands of dollars in advertising New
Mexico. The September number of
THE Earth the Santa FEES month
~ magazine, is devoted almost IN
tirely to New Mexico and irrigation
in this territory. It carries carefully
prepared articles on every irrigated
district i'm New Mexico, and the Rio
Grande valley is given especial atten-
ton. the writers being the first au-
thorities In the territory. Moreover,
the October number viii carry equally
as much matter bearing directly on
New Mexico and her farming and col
onization enterprises and opportuni-
ties.
l., oaaftfop tba con4o Il. f,a,gfrfa1
commissioned took charge of a vast
quantity Of literature on New Mexico
which he distributed personally at
Sacramento. Much of this literature
was furnished by the New Mexico bu-
reau of immigration. the assistance Of
the Santa Fe saving the bureau the
expense of sending a representative to
Sacramento. sixty thousand copies OF
the September issue Of "The Earth
were distributed there, and the con-
gress VAS made the occasion Of the
biggest advertising campaign New
Mexico has ever enjoyed.
The Santa Fe is going to continue
its advertising campaign in the inter
est Of New Mexico right through the
year. and what. with the advertising
done by the congress. the result will
be to keep New Mexico and her ir-
rigated lands constantly before the
people who are most Interested, with
ont interruption for twelve months.
The itself will advertise the
territory and Albuquerque before the
whole nation.
The irrigation congress Is going to
press one Of the big Influences In the
development OF New Mexico. Even II
Albuquerque desired to make the
congress a local affair Il could not
do So. Prominent men from every
section Of the territory were instru-
mental i'm bringing the congress here.
these men who are vitality inter-
ested in the development of their own
sections are going to continue TO be
just as active in the affairs OF the CON
gress. The result win be TO bring the
interests OF the territory
together and to broaden the
growing movement for devel-
~ the land.
4 New Mexico Issue.
The Sentember issue Of The
il Of decided interest to New
The magazine carries ar
nv A. NJ. Hove. Of Carlsbad
II. y. Holt, OF Las Cruces; r. =
81 Las Vegas. g. A. Rich
ardson. OF Roswell, and IL well illus
with photographs Of New Mex
leo scenes. II