The Hood River glacier. (Hood River, Or.) 1889-1933, 1907-09-05
PUBLICITY CAMPAIGN.

The publicity committee OF the
Hood River Commercial club which
has taken up the work of advertisi z
the city and valley, and providing II
with attractive booklet and other lit
.erature suitable to giving information
to intending Investors and homeseek
ers, feels much encouraged by the
hearty response 1t 10 meeting with In
the way of subscriptions. The com.
mittee which has this matter In charge
has already obtained quite a substan-
tial sum but it is desirious of further
increasing Ii In order that Hood Xiv.
or shall be properly represented
through publicity channels and placed
on footing with other sections In
Oregon which have of late been doing
better and more effective work than
this section. 1t Is the intention of
the committee TO inaugurate a syste.
matte campaign of advertising and
correspondence following up all in
quiries with personal letter and send
ing all possible information to the
enquirer.
Plans ale now under way to have
printed very attractive booklet that
will not only contain much valuable
information but also serve as sou
venir to be kept In public places here
and In Portland for those interested
to send to their eastern friends.
Later the committee through the
club will endeavor to have perma.
nent exhibit of Hood River products
placed In building near the o. II. Il
N. depot and arrange to maintain it
the year around. At Ashland and
Medford an exhibit of this kind has
proved one OF the most attractive
and valuable features In an adyertis-
ing way that has ever been put in use
In the state. with the impT ovements
which the railroad company Is max
ing In its depot here, 1t cen be made
very pleasing to visitors while wait.
ing for trains or those who get of to
look around, to have an exhibition of
fine fruit and some attractive litera.
ture to interest them. The committee
will make an effort to cooperate with
. the railroad company In It's work of
securing to Hood River attr active sur.
roundings for Its depot and believes
1t can be made SO pleasing to the eye
as to give visitors good impression
when they arrive and one which they
will carry with them on their depart.
uIe.
In addition to these matters many
Others are under consideration for
the improvement of the city and val.
ley and the Commercial club is desir-
GUS of obtaining all the help 1t can
get from both residents and property
holders out Of town. For several
years Hood Rivers business men have
contributed literally to funds for ad-
vertising, and have already done 30
again. AS property holders in the
valley have been as much OF more
benefited as the town people, who
have advertised its advantages and OF.
portunities a number OF them have
generously contributed to the fund.
The club believes that all who can do
so should help the committee in its
work and an appeal will be made to
those who have heretofore been large
ly benefited, but have never before
been called on to contribute.
While Hood River is acknow lodged
as the standard Of excellence for high
grade fruit and has received many
tributes to its progressiveness II can
not aft to rest on its laurels. 1t
must keep pace with the other great
developments taking place In all parts
OF the northwest and do It's share In
upholding the fame Of valley and
state,