The sun. [volume] (New York [N.Y.]) 1833-1916, 1907-09-01
40 HUi me- ,wDs ~ RvK,,,
Ws- ssrs'.-, 80, ~v,,.s~s Wss.'s'e''
", the

nllaaris - th~v are knswn IN fln
7 ni'eI STATE. srs ahenbtfelv pruhiit'si
u R-rhn wr'~- tunrpl Cen~rsi 1ha,i'ft
~ . ret-'r' 90 ppt d,-'r advertising ~ tees
MANY IN place - sirh oft"n'imea uu
-igh'lv phiec,. puhlic sivertisns 10 r'n
Hued w. q system - ne4t pillars ~ Culumr
un the edge ~ Tho Sidewalk ~ ths prin"ital
strsst r, rners ~ Intersections These rrrrI.
hullow c,lumns tcall.I htfa-s Saulen arri
~" u~rigina,orl are Iuil' substantially ~
iron and sool alput - feet high ant @
feet IA diameter, ths exterior having au
Advertising surfso~ ~ from ~ 10 ~ : ptrI"
meters Tho tdllar- are u-~i principally
fpr the advertisements ~ th~atrra au
other places ~ amusement, Tor the ~
nouncementa ~ new spapers and periodicals.
ami Official notices
They are a conspicuous feature 10 Retiin
street life and ara consulted regularly
bv t~heatTegoers. dc. Considerable artistic
clevernes- is displayed in the arrangement
of tho differently colored posters, which are
mostly In the form Of reading matter and
not pictures.
In April. 1901. the city 81 Berlin adver-
tised for bids for the privilege Of e~recting
and using these advertising columns within
the limits Of the city for the term Of ten years
and the successful bidders are paying an
annual rental to the city Of so.U0 marks
Ne5. 20OD. payable quarterly.
According to the terms Of the lease the
city ~covenanted not to grant q similar license
To any one else. Newspaper kiOsks. how
ever. are permitted to have advertisements
on their walls consisting OF wood, tin iron.
glass, &c.
AT that date there were .O0colunnsa already
erected. and the number was az once To b'
materially Increased. The contractors wer"
To erect them az their own cost, but both as
to the design and location the approval -
the police authorities was 10 be obtained,
and thew at once became the properly ~
the city, all repairs and proper maintenance
being performed 10y the contractors,
The city has the right "a use the interior
Of the column = for various MUNICIPAL pur-
poses. such a. storing utensils for street
cleaning and ~ nd for Use in the streets.
for switch apparatus, Tor public electric
lights and meters. for electric street rail
wa W, etc. These c~oi.clrs, Therefore. ~"
provided with doors and lock-, ana IN"
contractors have TO keen the interiors
properly ventilated and dry,
Each column must Also have distinctly
marked on the upper portion OF II the num-
h..r If the city district and of the police
station. the nearest post and telegraph
office, the nearest fire alarm station, the
ne rest sanitary station. the nearest accident
station and the nea rest relief station. De-
lay in any payment or violation OF neglect
of any CONDITION on the part OF the ron
tractors renders them liable to a fine an 10
l.0n marks ,s74S, and NAV even cancel
the lease.
A bond of 51,p0 marks (slt .gjm was given
for the fulnlment Of the terms Of the con
tract. The contractors ave the exclusive
right Ia use these billion rds for advertising
purposes. subject. however. 20 certain
spccifced and agreed upon conditions.
The rates for advertising are regulated
bv the Berlin authorities, The charges
are according TO space occupied. the maxi
mum VARYING from nine cents TO 80 cents
a day. the latter being for a space OF lex
20 inches. For placards larger than that
the charges are in proportion The Consul
General continues:
All pla cards must be approved by the
polire authorities before being posted
The contractors must keep a record of
applicants for advertinlng space. and I'M
less in urgent cases the applicants must
be- served i'm their correct order.
The city authorities have the right Ia
demand AZ any time The Tree posting OF
such official notices as may be- necessary,
and for this purpose a special shade OF red
t,aper il used. and no private advertise
inents may therefore use that shade.
The posting OF bills IN the pillars must
always he done at such time as To caus,
the least possible interference with tn"
street traffic, and IL therefore usually done
al night.
No promiscuous filing up OF scaff Gliding
on new buildings with advertisements IL
hermit ted here. The owner OF u building
may paint any exposed portion OF II with
aiuns or hnng out signs. but permission
must first be obtained from the police.