St. Johnsbury Caledonian. [volume] (St. Johnsbury, Vt.) 1867-1919, 1907-10-23


quality. If he does, in the course of
time he will lose Some people get to
making money fast Then they think
they can lower the quality (and, incl
dentally, the cost of production), and
make more. l have made more be-
cause my goods are worth more
"It is strange fact that fully two
fifths of the shoes sold throughout the
entire week are sold on Saturday.
Whether because that is pay day or
merely because 1t is a favorite shop
ping day, don't know, but the fact
remains, and we regulate our adver-
Using accordingly; making 1t heaviest
toward the latter part of the week
OF course, with magazine published
only once a month"; this would be i'm
practicable.
The Douglas shoe is sold all over the
United States and also has large sale
In Canada and Mexico, besides having
created more or less of European de-
mand. I employ 1000 persons in making
and selling my shoes, and I own and
operate seventy retail shoe stores in the
large cities. The vast area covered by
my dealers renders 1t all the more nee
| essary for me to use local newspapers
| from one end Of the land to the other
to advertise my shoes, and made 1t the
more needful for me to study out care
fully just what would be the best me-
dunn through which ] might reach the
people at large"
| Concerning those 1900 employees
Whom Mr.. Douglas 50 casually men
toned, an entire article Of more than
common interest might be written
They form sort Of Utopian community
whereof he Is the head. At his expense
all Of them are provided with medical
care In illness, and they are in other
ways made to feel his personal interest
In them.
| The labor question assumes none OF
its harsher features In the Douglas
plant. BY special agreement between
the proprietor and his workmen, all
differences, so far as possible, are mu-
tually adjusted. Those which cannot
be thus disposed of will by common
consent be submitted to the State Board
of Arbitration and Cancellation, that
bodys decision to be binding on both
disputants.
In this way strikes and lockouts are
unknown among the Douglas workmen,
and the pleasantest feeling has always
existed between employer and en-
ployed.
Since the beginning of his first cam
paign OF newspaper advertising, in 1888,
Mr.. Douglas has gradually but steadily
become known to nearly every one in
America. The face that looks out from
the diamond-shaped frame In his adj
lvertisements Is familiar to ALL Yet the
face that accompanies this article gives
a far more accurate idea Of the Will
liam l.. Douglas of to-day. The char
acter reader may peruse there the rea-
, sons why a lowly start in life had no
} power to check this mans rise.
/ By judicious newspaper advertising
Douglas quickly 'outgrew" factory
, after factory until. in 1892, he erected
] the huge works now in use at Montelio.
just out of Boston.
His Payroll Grew.
Here his payroll grew until 1t num-
, bered its present 1900 names. Here
, too, grew the facilities for turning out
shoes in unparalleled numbers-aboui
1880 pairs a day being the capacity
} now. In the jobbing house alone hal,
+ million pairs Of shoes are carried at al
times in stock
9 The factory--or factories, for there
. are two of them practically joined un.
$ der one series of roofs-cover as much
n space as the walls Of an ancient CITY
Il and are arranged in rectilinear lines
$ with wide-reaching wings, like enfilad
e ing earthworks.
/ The man who employed newspaper ad
J; vertising as the magic wand to rails
$ this mighty structure from the cart
% did the seven-year-old carrier of WOO
and pegger of shoes. Outside offic
10 hours he is Of simple, domestic taste.
d This one 'rich mans amusement" takin
u the form of frequent cruises on his bl
Q steam yacht, the Machigonne.
: He has found time, too. as all Ne
Is England knows, to make decided In
l. preston in the field OF politics.
II stanch Democrat, he has served
10 both houses of the State Legislature
70 framed the arbitration and weekly pay
10 ment laws, was Mayor Of Brockton
1890, and has four times been chose
II as delegate to the national convention
. His victorious campaign for the Co
ernorship Of Massachusetts was such
p to awaken national interest. Throug
r out his term of Governor he conducts
IN his great personal business interests
~ well as those Of the State in such
" way that neither suffered from matte
- ton. His wide use of newspaper a
. vertising during the Gubernatorial co
v test was one Of the most striking fec
ures of the campaign and contributed
y no light measure to his triumph.
=. Why a man like Douglas, havi
~ made such giant strides In the world
e. business. should have sought the Gt
iiu ernorship was puzzle to many. A
w not a few wondered that he was ,
u satisfied with the success he had
'h' ready won.
But the man who 10 satisfied with s
cess would be satisfied with failure.
i'm I do not think william L. Doug
a., .--s..iA ~ saA,.NnA ,-.1SA. stsh~us-