New-York tribune., 1907-09-04
The "YeII-0h' Man
and One Of His Mays.

To call a man a liar seems rude, so we VIII
let the reader select his own term.
Some time ago the Manager Of Golfers
| Weekly got very cross with us because We
would not continue TO advertise IN his paper
We have occasionally been attacked by ed
itors who have tried to force US TO advertise n
their papers at their own prices, and, on their
own conditions, failing IN which we were TO be
attacked through their editorial columns. The
reader can fit a name 10 that tribe
We had understood that the editor Of ''Col-
lier's" was wild cat OF the Sinclair Jungle
bungIe" type, a person with curdled gray mat
ter, but it seems strange that the owners would
descend TO using their editorial columns, yel-
low as they are, for such rank ont and out
falsehOods as appear IN their issue Of July
9th. where the editor goes out OF his way 10
attack us. and the reason Will appear tolerably
clear 10 any reader who understands the venom
behind it.
We quote IN part as follows:-"0ne widely
circulated paragraph labors TO induce the IN
preston that Grape-Nuts viii Obvlate the
necessity Of an operation IN appendicitis. This
IS living, and, potentially. deadly living. SIM
ilarly, Postum continually makes reference to
the endorsements of a distinguished physf
cian' or a prominent health official persons as
mythical doubtless, rs they are mysterious.
We do not hesitate 10 reproduce these men
daciOus falSehoOds In order that 1t may be
made clear 10 the public what the facts are.
and 10 nail the liar Up that people may have
look ut him. If this poor clown knew what
produced appendicitis he might have some
knowledge of why the use of Grape-Nuts would
prevent 1t. Let 1t be understood that appendI-
cItis results from long continued disturbance
in the intestines, caused primarily by Undl-
geSted food. and chiefly by undigeSted staTehy
food such as white bread, potatoes, rice, partly
cooked cereals, and such. These lie IN the
warmth and moisture of the bowels IN an UndI-
gested state, and decay, generating gases and
irritating the mucous surfaces until. under
such conditions. the lower part of the colon
and the appendix become involved. Disease
sets up, and frequently, of form knows -
appendicitis.
Now, then, Grape-Nuts food was made BY
Mr.. C.. W. Post. after he had an attack of ap-
Pendicitis, and required some food IN which
the starch was predigeSted. No such food
existed: from his knowledge of dietetics he
perfected the food made 1t primarily for his
own use. and afterwards introduced it TO the
public. In this food the starch is transformed
by moisture and longtime cooking into form
of sugar. which is easily digested and does not
decay in the inteStines. 1t Is practical GER
tainty that when man has approaching symP-
toms IF appendicitis, the attack can be avoided
DN dlScOntnulNg all IOOu except UfdpS-4NutSf
and by properly washing out the intestlnes
Most physicians are now acquainted with the
facts. and viii verify the statement
OF course. this Is all news, and should be an
education to the person who writes the edi-
torialS for Golfers - and who should take at
least some training before he undertakes TO
write for the public
Now as to the references to "a distinguished
physician" or "a prominent health Offielal"
being mythical persons. We are here TO
wager ''Collier's Weekly" or any other skep-
tie liar, any amount of money they care to
name, and which they will cover, that we viii
produce proof TO any Beard of Investigators
that we have never yet published an advertise
ment announcing the opinion of a prominent
physician or health official Postum or
Grape Nuts when we did not have the actual
letter in our possession. Ii can be easily under
stood that many prominent physicians dislike
10 have their names made public In references
TO any article whatsoever; they have their own
reasons. and we respect those reasons, but we
never make mention of endorsements unless we
have the actual endorsement, and that state
ment we will back with any amount of money
called for.
When journal wilfully prostitutes It's col
umns, TO try and harm a reputable manufact-
urer in an effort TO force him 10 advertise, IT IA
time the public knew the facts. The owner or
editor of ''Collier's Weekly" cannot force
money from US by such methods.
POSTUM CEREAL co.. Ltd. 4