The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1907-04-11


thoroughly acquainted vita the at
fractions and advantages offered by
each and all Of the islands.
The annual floral parade. held Feb
ruary 22nd, was a most successful az
fair, decided improvement upon the
celebration OF the year before and re-
fleets great credit upon those having
the matter directly in charge.
The school exhibit, maintained In the
rooms of the committee during the
past three months. reflects great credit
upon the teachers and pupils in our
public schools and has been much ap-
preciated by our own people as well as
by the traveller passing through.
With the commencement of the new
year a more active advertising propa-
ganda was undertaken I'm Los Angeles.
the tourist clearing house OF the West
Mr.. Lloyd Childs was appointed agent
for Southern California and arrange
ments perfected with the Los Angeles
Chamber Of Commerce for space in
their large and representative exhibit
room. In order to thoroughly enthuse
and inform Mr.. Childs. we had him
make the round trip with the ohio"
excursion sending back with him some
two dozen cocoanut palms, a set of Mr.
Pope's relief maps OF the different
islands, as well as other interesting ex-
hibit material We also furnished Mr.
Childs with a set of lantern slides OF
the latest, best and most representative
island photographs obtainable, cover
ing all OF the islands of the group.
which he will use in connection with
other slides and several OF Edison's
moving picture films in a daily lecture
on Hawaii in the lecture room OF the
Los Angeles Chamber of Comerce.
These lectures are well attended and
VIII. l believe. continue to prove or
distinct advantage in turning travel
this way.
Dur ng the period mentioned we have
also loaned some OF our lantern slides
to three prominent lecturers. who have
these views in constant use on the
mainland at the present tine.
The brief visit, last month, OF Mr..
James Ricalton. the famous stereo
artist, will, we believe, result in his
employers, Messrs. Underwood and
Underwood of New York. allowing Mr..
Ricalton, upon his return from New
Zealand. to remain In Hawaii long
enough to cover every point of interest
on each of the islands. At least we
have written to Underwood and Under
wood urging that they do this and be-
| lieve that the plan will be carried out.
In this connection 1t might be said
that during the month of April We may
expect a visit from DIR. Sperry. a wide
ly known lecturer and photographer.
whom we hope TO induce to remain long
enough to thoroughly photograph the
scenic attractions of the Islands for an
| illustrated lecture on Hawaii, to be
added to his interesting list of talks.
One of the most effective pieces OF
| work, brought to a head during the
past quarter, was the inducing OF a
number of the transcontinental rail-
way companies TO devote a half page
of Their time folders to Hawaii. calling
attention. briefly yet effectively. to the
attractions of our islands and the
pleasure of the ocean trip. When YOU
realize that these folders are issued In
lots of from $4,000 TO 100000 at tins
and are constantly in the hands Of tbs
travelling public. the Importance OF tht
concession becomes apparent.
BY every mail we are in receipt OF
letters from parties. who have seer
mention of Hawaii in these folders and
write for further Information.
Since January !, we have had printed
10000 copies Aloha" folders; l0.o0'
copies Hawaii, a Primer" 10000 cop
lies Climate folder" 10000 copies OF
| Honolulu, What to See and How &c
See it,"
The 100000 edition of the folder
Hawaii (used for general distribu
ton on the mainland), being about ex'
hausted. the committee has just placed
an order for a second edition Of fifty
thousand copies. which. owing TO the
steadily increasing demand, WI
scarcely last over six months. Th'
committee should, as soon as possible
be provided with a fund of at leas
$4,000 to supply additional pamphlets
Commencing May LIST we VIII agar
supply all of the Atlantic liners viii
our folders and will need to send add
tionaI supplies to New Zealand. Aus
traIia. Japan and China We also
supply folders to the leading hotels II
Bombay, Calcutta. Darjeelng. Delhi
Madras and other cities throughout
India. as well as in Colombo and Sing
apore.
The first lot Of enlarged photographs
arranged for by the committee. 4oxo'
inches in size, are now on view but WI
be forwarded to the coast by the nex'
steamer: six viii be placed on eNhibi'
i'm the Los Angeles Chamber OF Com
merce rooms. the others distributed
along the coast as far north as Van
couver More of these enlargements
will be made as fast as funds permits
at least forty could be placed TO great
advantage at the present time
During the period covered by this re-
port, upwards of twenty complete sets
of the moving picture films taken by
the Edison company. have been sold
BY this firm and are now doing service
in advert sing Hawaii before large
audiences throughout the United
/ States and Europe.
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