davidaulloa/AmericanStories huggingface dataset:
Evening star. [volume] (Washington, D.C.) 1854-1972, 1907-12-01

HoF long time Jackson Bros, 915 to
d76 tn street. has been known as q furni-
tuse house e1ceIIing IN its beds ana bed
diAg. The firm has determined that it
shalt be second TO none in this country
In thoSe lines. and has, accordingly. es-
tabllshed q factory In Philadelphia, where
4 viii make brass and iron beds and bed
dinK. rho factory 10 on North I'd street
aaad will bs opened December 10.
Philadelphia Store.
In addition 70 the factory the firm ID
ebcrt to open one Of the finest retail
stcres In Fhiladeiphia in the heart Of the
e,,prpang district, SO and 70 South 9Th
.fsest. Thers complete line Of furniture
Yin te barraed, 40 In their establishment
On tn street In this city: but q speciality
wilA be ursdo Of beds and bedding And
Isekson Dr0s. assert that the store viii
noS s. excellSd IN IT. line In the United
etaaee, the firms Kong experience and un-
ostaiIfed suceeAe. standing as q guarantee
Nm K win carry out its Intention.
NJ manufacturing their own beds and
0e4dlnY jackson Bros. will be able to sup
BY <lsSir customers without the usual
is,lAdleu,An's profits having to be added to
th0 uaaA price Of thu g0odS. In this way
thS DotSofra 81 the establishment win and
.S6A6 81 Sssehastng direct they are both
Evening star. [volume] (Washington, D.C.) 1854-1972, 1907-12-01

blades of grass grow in the business
world where only one grew before. 1t
multiplieS human wants and intenSifes
desires. The result is that 1t forces
man to greater consumption, hence stim-
ulates his production to keep up with his
buying desire.
Before advertising was developed into
a fine art and before 1t became a factor
in the commercial world, the business of
the manufacturer and merchant was to
supply the normal needs and desires of
the human family. Merchandising was
bounded by mans necessities and by his
meager knowledge of the luxuries which
he deemed within his reach.
Modern advertising mas made the lux
uries of yesterday the necessities of to-
day. 1t fills the human mind with new
and fascinating desires 1t has multi
piled human necessities beyond the
dreams of the merchants Of twenty-five
years ago.
Advertising Is not merely method Of
diverting trade away from the merchant
or manufacturer who does not advertise.
Its function is not merely to pull business
away from unprogressive competitors It
actually creates business that would not
have been. For 1t has psychological
power as well as news value.
1T not only supplies regular informa-
ton at stated periods concerning the best
and most economical methods of supply
Ing the needs of a normal and comforta-
BILE existence, but, operating through
well-established psychological laws upon
the human mind, it gradually implants
In multiplied mentalities the idea that
certain things are needed which were
never before regarded as necessary to
human contentment or happiness. It
enlarges and expands the horizon of
mans daily life and experience by bring
Ing to his attention new commodities
designed for his comfort and conven-
fence, without which he would have been
perfectly happy in q state of bNssful
ignorance, but, having learned of their
existence, he cannot find it in his heart
to be happy or contented until he pos
sesses them.
It Is the constant reiteration Of the So
called selling arguments" in connection
with product that convinces and finally
impels the reader to purchase. The con-
slant dropping of the water of publicity
gradually wears away the stone Of in
difference. The human mind is SO con-
structed that it is appreciably affected
by repetition-and, after all, advertising
is nothing but repetition.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1907-12-01

vertising shows the convsniAnoe Of III
pairs OF shoes. OF steam radiators, 81
safety rasors. the hsa,thfuinsss Of sattNs
pure hour, c4feAis. meats; the plsasssiye1
Of the phonograph, the piano player. the
kodak
We want those things. To buy thsna ~.
Quires money. We must e1tn. fnoFs
money. II the desire were cSssted IA
only one or two Articles tke .eiEecf V0said
probably not be 70 marked Hut this
buying pressure 10 on " from aH s,Fes.
constantly; and uftcousci0unfy but S0fe3S
we speed up our Efforts to soCire ~
wherewithal thatNwtii satisfy eur dSsiscs.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1907-12-01
Advertising Increases Productive
ness.

From System.
AdyertisinR creates business. But 1t does
more. It impels a man to greater buying.
To buy more he must earn more. 1t
J therefore Inevitably increases his pro-
ductiveness and actually increases the
spending power OF the public.
You remember the many stories OF the
country lad. who saw. In Q passing train
or Q chance meeting, the splendor OF
clothing and surroundings Of the wealthy
man: ana how he silently determined
F. to get those luxuries Tor himself some
day; and put more energy and ambition
> We are all like the country boy. Adj
Evening star. [volume] (Washington, D.C.) 1854-1972, 1907-12-01

able to assure themselves Of greater
variety Of stock from which to choose
and also to attain their object with less
strain on the purse.
Largest in Country. ;.
Their Philadelphia house, Jackson Bros.
say, will. be the largest retail store for
beds and bedding in the United States. as
well as the best equipped. The history OF
the firms success In Washington has
demonstrated that the energy and good
business Judgment Of the brothers can
make their mark and there Is no doubt
that in Philadelphia the firm Will repeat
its Washington triumph.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1907-12-01
The Demand for Quality.
From System.

From system.
Not only in mans desires but in his
demand for quality has he been edu-
Gated by advertising. Flour ground at
the old grist mill on the outskirts Of the
village above the old swimming pool
made the bread we ate as boys. But
now, since the -four miller has bought big
Evening star. [volume] (Washington, D.C.) 1854-1972, 1907-12-01
ADvERT1s1NG's PLACE.
Now a Mighty Factor in the World
Of Business.
de Weese In System

f. A. de Weese In System. '-'
Advertising is today the mightiest fac
tor in the business world. 1t Is an evolu-
ton of modern Industrial competition It
Is a business builder, with potency that
goes beyond human desire. 1t Is some-
thing more than a drummer" knocking
at the door of the consumer-something
more than mere esmanship-on-paper.
Advertising Is a positive creative force
In business. = It builds, factories. sky-
scrapers and railroads. It makes two
Evening star. [volume] (Washington, D.C.) 1854-1972, 1907-12-01

instilled the desire for better quality.
fN canned meats and vegetables In
hams, In tonics-everywhere we talk wise.
" Of the factors that make for quality
And all this knowledge and consequent
demand for quality is due to ADVERTISING
Evening star. [volume] (Washington, D.C.) 1854-1972, 1907-12-01
Your Railroad Fare Will Be Paid

The Business Houses named below offer special inducements
trade Send for Guide Map Refund Book
EXPLAINING refund plan.
Any merchant whose appears in the following list will
f qsRa aRRas%sn e. mi
hamber of Commerce. 18th and Pa Avenue Washington c.
AUTO AND ELECTRICAL SUPPLIES.
National Electrical Supply Company 1880 New York
BANKS
American National Bank 131513I7 F NV.
American Security and Trust Company.
BoTTLERs AND BREWERS.
The Arlington Bottling Company.
Chris. Heurich Brewing Co.
CHINA, GLASSWARE, ETC.
Dulin & Martin Co., 1915 n W.
CLOTHING AND oUTr1TTERs.
The Bieber- kaufman Co., ooIooo 9Th ST.
Cherry Moran Co., 81 Pennsylvania
Eseman Bros, cor 9TH and E ss
A. Herman's Sons Co, 73S 9TH st. NV
D. J. Kaufman, Ioo5I7 Pennsylvania avenue
Parker Bridget & Co., Pennsylva and 9th
B H. stinem,etz & Son Co.. 1901 p st. 49,
Sultan & Eseman 6I76zI 9TH.
DEPARTMENT STORES.
Goldenberg's, 9TH and K sts
Haines, Pennsylvania avenue and 9Th st. Sc.
ss sG ssd s. and nd
The Palais Royal and nth
DRUGGISTS sUNDRIEs.
Burch & KEEPS, 3T5 9th st.
FLORIST.
Glide Bros. Co, 1914 + st.
FURNITURE, CARPETS, ETC.
Stumph & Lyford 63I-o Massachusetts, avenue nv.
Jackson Bros, o1se25 9TH st. w.
House Hermann, Manu.; 9TH and (Eye) sts NV '
W. May s Moses ee t0 Sons 10 Y ant; z,a 18th ss
Hub Furniture Company, Southeast 9TH and sts
n. W. Burchen, 1925 St.
John II. Magruder, Connecticut avenue and st.
The mesKely Co., Pennsylvania avenue
Elphonzo Youngs Co, 42S 9th st.
JEWELLERS.
Berry Whitmore Co.. nth and F SITS.
Callisher eI7 Pennsylvania avenue nw
Castelbergs o35 Pennsylvania avenue.
G Sr sd BTo ,is7 s psnn nsys 81, avenue
R. Harris & Co., cor. 9TH and D NV.
Adolph Kahn, o35 ST.
Henry Karr, 1 42t Ne New York avenue,
William Ramsay 1921 st.
selinger,s F. St., cor: 9th +f''s
LEATHER GOODS
James S. Topham 1919 st. W. 81.
LUMBER. =.
Thomas W. Smith, cor. 1st and Indiana avenue h.w
MEMS WEAR, HATS ETC.
essph A1 R1s 6,9 oB
Louis Hirsh o12 St
The Hub. New York avenue and 18th St,
Loeb Co, 62I Pennsylvania avenue -
The Mode and nth SIS.
ST. 81 E Rosenthal, 9s2 F st. NV.
Sidney West 14th and G SITS.
OPTICIANS.
Edwin H. Etz, 1905
M A. Leese, Ola 9th st.
PIANOS MUSIC.
E. F. Droop & Sons Co, e23o25 Pennsylvania avenue.
Sanders Stayman Co., 1927 st.
F. G. Smith Piano Co., 1925 Pennsylvania avenue
PRINTER
Byron S. Adams 512 nth St NV
REAL ESTATE
Dwight Anderson $50 18th ST.
Ralph W. Lee, I4o6 G st. n W.
Moore & Hill Inc. 1888 G st. NV.
William H. Saunders & Co., I4o7 st.
Weaver Bros, I4I6 ST
O. B. Zantzinger, oo8 G n.w
:! SHOES. f
Robert Berberch's Sons III6-I8-2o 9TH st.
Edmonston & Co., 1884 F st. W.
The Tucumcari news and Tucumcari times. [volume] (Tucumcari, N.M.) 1907-1921, 1907-02-02
Sunny New Mexico the Common.
wealth Of the Great Southwest.

the country, % to 80 bushels of
Indian corn, oats, millet, kaffir
corn, maize, fruit and vegetables,
alfalfa, broom corn, ETC.. and lr
stock people have large herds of
cattle and horses and the territory
has five to ten million sheep. Our
wool industry is the greatest in
the southwest. Quay county ships
great quantities of wool each year.
The Tucumcari Wool Securing
Plant turns out two and a half
to three million pounds of wool
a year. There is more money in
The Tucumcari news and Tucumcari times. [volume] (Tucumcari, N.M.) 1907-1921, 1907-02-02

New Mexico fifteen years and
every year we like it better than
the previous one. Sunny New
Mexico is good enough for us and
we have never had any other opin-
ion but that the best of everything
is good enough for an editor. We
never could get much satisfaction
out of a chilly salt water breeze in
December because it cannot be
stopped by the heaviest overcoat.
Your teeth shake whether or no.
We have none of that out here,
and the nights in the middle of
summer are always cool enough
to sleep under blanket. No
mosquitoes, no ticks, no trouble
some insects of any character. 1t
is a well known fact that New
Mexico, Arizona and the state of
Vermont are the localities where
people live longest. We have
natives here who live 100 years
and smoke cigarettes all their
lives. Now, as to what people do
here to make n livelyhood: Our
farmers grow the best wheat ia
The Tucumcari news and Tucumcari times. [volume] (Tucumcari, N.M.) 1907-1921, 1907-02-02
The Haven of the Homeseeker and a Land
Of Health and Plenty.

every day in the year here which
gives him a decided advantage
over the sections of the United
States where the winters are Sc
we're, and it is necessary for him
to stay in doors and shed his stock
for months at time. The editor
of this paper has been living in
The Tucumcari news and Tucumcari times. [volume] (Tucumcari, N.M.) 1907-1921, 1907-02-02

Extract from letter from In
diana. dated Jan. Oath says: Rain
fell on Monday. Tuesday and
Wednesday, followed with colder
weather and snow on Thursday
after which the weather moderat-
ed and rain began falling. 1t is
now raining, the creeks and rivers
are ut flood, travel on country
roads is suspended. 1t is dreary
within doors and intolerable with
out. We long to see the clouds
disappear and feel the warmth of
the sum-"
From a letter of the same date
in Tucumcari, N. NJ, we extract
as follows:
Tucumcari, N. NJ,
Jan. "a, 1907.
Talk about sunshine in January,
we have had it in Quay county
and the city of Tucumcari the last
few days to our hearts content.
No mud, no snow, no cold weather
and people in shirt sleeves and
women with peek-a-boo sleeves
are u common thing in January in
Tucumcari. Men, women and
children are seen driving here
every day. The last few days the
old hens have begun to cackle and
the price of eggs have gone to the
bottom this week. The farmers
are blowing and the housewife has
already begun her garden. The
tomato plants are out and the cab
bage industry has started. Why
is it that our Indiana friend don't
sell his $50. 90 to $4,000 an acre
land in that dismal climate and
come ont TO New Mexico where he
may have better land ten times
over than his ever was simply for
the homestead feesl Quay county
has secured over 2OO0 of new sett-
lers the last year who have found
things out and are taking advan-
tage of the situation while there is
yet time. Quay county has one
and half million acres of public
lands and only about 800, 900 acres
have up to this time been home
steaded, so there is plenty of room
yet for thousands of settlers who
are looking for rich soil and good
climate. The farmer can work
The Tucumcari news and Tucumcari times. [volume] (Tucumcari, N.M.) 1907-1921, 1907-02-02
COMMERCIAL
CLUB MEETING

The Commercial Club met at
the call of the chairman at the
office of Col. Heman Thursday
evening at 4 o'clock and among
other things which were before the
club for consideration an assistant
secretary and clerk was employed
and an office for the future home
of the club secured. A young
man by the name of Cams who
has been in the employ OF the
Jackson -Galbraith- Foxworth Co.
was employed as clerk and assis-
tant secretary and the Office secur-
ed for the club is room No. in the
new Israel block. Our school in
terests were discussed at length
and it was decided to have Prof.
Ware, Principal Of the public
schools at the next public meeting
of the club and to ascertain from
him the exact condition OF the
schools in the city, ard Superin-
tendant of county schools M.
Rudulph to find out the condition
Of the schools in the county. The
commercial club is not taking up
school matters in Tucumcari alone
but it is the intention of the men,
bership to find out what can be
done for the public schools of the
county.
We are getting an immigration
here now that is going to want
school advantages and must have
them, so it is the object of the
club to organize a movement that
will improve the school facilities
of the entire county. The club al
so discussed the matter of adver-
tising the resources OF our county
in a way that the homeseeker may
acquire the information sought
about this county and city before
he comes out to look for himself.
The club looks at the situation in
this way, that anything that will
bring results to the county will
help Tucumcari, and it is the gen.
eral prosperity of the county that
our people want. There will be a
call for a public meeting at the
court house in few days.
j. S. Shaft and son M. b. Shaft
were in the city Wednesday from
Revuelto, and were trying to find
out the possibilities of establishing
a band in this city. j. S. Shaft is
considered one of the best band in
instructors in the southwest, and
his son NJ. b. Shaft is the
strongest Baratone among all the
band organizations OF Oklahoma.
Tucumcari needs band and this
is an opportunity to get one, and
we should give these people show
to build a band for this city.
Harry Neal an old timer of this
locality, Is a visitor this week.
The Tucumcari news and Tucumcari times. [volume] (Tucumcari, N.M.) 1907-1921, 1907-02-02

circulation in New Mexico accord
ing to population than in any state
in the Union that we know of.
The two local banks of this city
carry on deposit nearly half a
million of dollars. Come out and
see for yourself.
The Case of Lorenzo Sierra ct
al charged with car breaking who
were to be tried before Col. He
man, were dismissed on default of
prosecution. They were arraigned
before Justice of the Peace Saxon
Wednesday under charge of lar
ceny of goods from the Gross,
Kelly people and were bound over
to await the action of the grand
jury in the sum of $4,000 each.
The Tucumcari news and Tucumcari times. [volume] (Tucumcari, N.M.) 1907-1921, 1907-02-02

j. G. Jones has commenced
moving dirt on his new building
on the corner of Second and Cen
ter. This will be right up to the
standard of stone building that are
now setting the pace in the growth
of rucumcari. This is enterprise
that everybody likes to see.
The Tucumcari news and Tucumcari times. [volume] (Tucumcari, N.M.) 1907-1921, 1907-02-02

Harry Neal an old timer of thi
locality, Is a visitor this week.
The Brattleboro reformer. (Brattleboro, Vt.) 1907-1912, 1907-06-07
The BrattIeboro Reformer's
Jamestown Exposition Contest
Closes at Noon, Tuesday, July End
All Votes Must Be In at ~ o'clock
or They Cannot Be Counted.

audience and an interesting program was
carried out. The exercises were opened
with a prayer by Rev. Mr.. Locke of the
Methodist church followed by the eNer'
cises of the two schools, Plain and Monu.
ment which did credit to the pupils and
teachers, even the little tots taking an
active part and getting their share OF APP
plause. The Hinsdale quartet was present
and sang two selections which was quite
treat. There was singing by the North
Hinsdale quartet also, and many thanks
are due Mrs. Belle Rouilard in making
this an attractive feature. Mrs. Charles
Alexander of Alexandria, Guilford, con-
ferred great favor by singing Old New
England. The speaker, Hon. Herbert C..
Parsons of Greenfield, delivered very
able address, taking us through the diff.
ferent phases of American history and
war in a way that could not fail to be
very interesting and entertaining. 1t Is
the first time in many years that we nave
had a band present and the presence OF
the Hinsdale band this year added greatly
to the occasion, and made the services
more impressive. AS usual seats were ar
ranged under the oak trees, where Tree
lunch was served of sandwiches, cake,
cheese, doughnuts and hot coffee and a So
cial hour enjoyed by meeting old friends
and acQuaintances, that only Memorial
day brings together The success of the
day is owing a great deal to the untiring
efforts of few and the generous aid OF
others. Thanks are extended to F. G.
Gale in again remembering us, and also
to Mr.. and Mrs. Hudson who have worked
hard with no incentive only that Mr., Hud.
son is an old soldier and wanted to see
the day fittingly observed. Eugene Hast.
ings, commander, very ably conducted
the exercises and was an earnest worker
to make il successful occasion.
The Brattleboro reformer. (Brattleboro, Vt.) 1907-1912, 1907-06-07
CHESTERFIELD.

People are wondering when corn and
potatoes are to grow II tins KIND OF
weather continues.
Charlie Pierce of Greenfield visited rela'
tives here Memorial day, his business not
allowing him longer stay.
Mr. Jeffrey has moved to the farm for
merly owned by the late Stoddard Walton
on the upper road to Spohord.
Lawrence Butler has moved to the Cal
vim Darling place, Mr. White occupying
the tenements thus vacated, which he
has recently purchased.
We are sorry to say that Mr., Davis,
the Dummerston meat man, has quit
the business for a while at least. HIS
place is filled by the owner of the plant,
Mr.. Brown. who will doubtless be all
right, but still, Mr.. Davis will be remem-
bered.
Rev. Charles Rvere will give lecture
Friday evening of this week at the church
in West Chesterfield on Personal Recollec-
tions of Travel in Foreign Lands, which
will be worth hearing as he has travelled
extensively in Europe and Asia and is an
able speaker.
Mr.. Streeter, who carries the mail to
Brattleboro. did not reach here until about
II a. m. Memorial day. He had sick
horse and was unable to obtain another
on that day, but he pluckily started on
foot, carrying the pouch, fortunately find
ing assistance when several miles away.
Memorial day exercises by the pupils OF
No. school at the Center Wednesday
were very interesting and well carried
out The school room was nicely deco
rated with flags and flowers and was Wis
tied by a good party. Not word was
prompted through the entire program.
The Brattleboro reformer. (Brattleboro, Vt.) 1907-1912, 1907-06-07
WARDSBORO.

Lucia Gleason spent Sunday with her
father, J. E. Gleason.
Mrs. c. D. White and children are stop
ping at +. Underwood's.
Mr.. Drue of Greenfield, Mass, was in
town the first of the week.
DR.. J. T. Hefflon of Franklin county
is visiting his son, DR.. o. V. Hefflon.
G. w. Douglas will preach in the Meth
odist Episcopal church next Sunday morn
ing.
Miss Nettie Bishop, who has been call
ing on friends, has returned to Brattle-
boro.
J. A. Martin and wife and baby visited
his father A. j. Martin, the first of the
week.
Rev. Z. S. Charlton, who has preached
here the past three Sundays, will go to
his new parish in Heath Mass, this week.
Mrs. Laura Blanchard and Mrs. Irene
Dexter of Troy, n. Y, have come to their
summer home, where all are glad to well
come them.
Miss Julia Dolan, who has been caring
for Mrs. P. S. Knapp, returned home
Thursday morning. Mrs. Richardson from
Wardsboro Center is now caring for her.
The Windham County Pomona grange
meet with Vermont grange Wednesday.
Some coming from Bernardston, Mass,
Brattleboro and Dummerston and had a
very interesting meeting in the evening.
The grange held its regular meeting, the
visiting grangers attending and few in
vited guests.
The Brattleboro reformer. (Brattleboro, Vt.) 1907-1912, 1907-06-07
SPOFFORD.

Ella Kilbum is visiting at her home
here for a few days.
Freeman Naylor and family have
moved to Springfield, Mass.
The help is arriving at the lake to put
things in running order for the season.
Mrs. Erwin Hildreth got a fall recently
and has badly sprained wrist as the
result.
James Scott has bought the Corbett
place. Willie Pierce the residence of Mrs.
Alice Puffer, and Elon Stafford a piece of
moving land of Mrs. Putfer.
The many friends of Mrs. H. B. Swan
and her mother, Mrs. Olive Fletcher, will
be pleased to learn of their safe arrival
at their home in Brighton, Col.
Sunday, June g. being Children's Sun
day. Rev T. Roscoe will preach to the
children from the Arrow, and older ones
also. 1t will be the 5Oth anniversary of
the founding of children's Sunday.
Memorial day was observed by the
schools here. The exercises by the pupils
were excellent. The school rooms were
well filed with parents and friends. AT
ter the exercises the teachers, Misses
Knight and Spaulding, with their pupils
marched to the cemetery and decorated
the graves of the soldiers.