The evening star and Newark advertiser. [volume] (Newark, N.J.) 1907-1908, 1907-07-02
A NEW LONG BRANCH
FAMOUS RESORT REGAINS
0LD-TlME FAVOR.
improvements in Beach. Walks, Hotels
and Amusements Put It Again
in Front Rank.

LONG BRANCH. July 2.-With the
formal opening Of the season of 1907. with
the beginning Of free ocean front concerts
by the famous Carlisle Indian Band yes
terday. Long Branch, worid-famous as
the greatest American resort and as
Grants and Garfield's summer capital
back in the seventies, has emerged com
pletely from her long period of legitimacy
as a thoroughly rejuvenated city Tor
pleasure and health seekers.
The ocean front. noted for A century
for Its steep sea bluff. the highest eieva-
ton of land along the entire Atlantic
seaboard, would hardly be recognized by
a visitor of a year ago. Over sl,OOo,OOO has
been spent on it In some twelve months
over half of II by the city, and the re-
suit is a tw~enty-foot bluff walk and bulk
heads and jetties for a distance OF two
miles; pavilions, the blum drive w1deneu
to a width Of sixty feet, all overhead
wires down and the walk and drive made
as light as day at night by arc lights from
neat ornamental iron poles sixty feet
apart; the largest convention hall and
casino along the coast. costing 100000. and
the hall seating $500; a ten-acre ocean
front park beautifed, all unsightly old
bath houses and old hotels torn down.. the
remaining hotels improved at a cost OF
some $780, 600; a new $250,O00 modern six
story one erected and a theatre seating
LOO built right on the bluff. These In
brief are the improvements which have
already filled the city with visitors from
all over the United States.
A unique departure we have here Is
that everything along the ocean front Is
free. No charge whatever is made for
- H. tLA 4AR4p-nfGna
Carlisle Indian Band, for whose services
the city pays $4,000. or 1000 a week.
Private enterprise is keeping up with
public. The resort has had a general
cleaning up, The old John DAILY Ocean
avenue clubhouse, long a gambling centre,
Is now a hotel. The Pennsylvania Club
y here millions at times changed hands in
a day or night. has also been converted
Into a hotel. with the two Phil Daily Sl25,00O
residence cottages as an annex. This old
gambling palace. with its gilded domes. 10
lavishly fitted up. containing among other
things a single painting which cost $50. coo,
The Fourth of July week is the gayest
In the resorts history. A gorgeous fire.
works display by Pain on the beach is
planned and the hotels and cottages Will
also have displays. The week is further
e~nlivened by the presence of between $50
and 200 p~relates and priests Of the Catholic
Church, who are visitors at the celebra-
ton of the silver jubilee of the Rev. DIR.
William P. Cantwell, rector Of the Star
of the Sea Church and editor of the New
Jersey Catholic Monitor, the State organ
of the church. Governor Stokes, former
Senator James Smith, jr, Judge Minturn
and Bishop McFaul are among the dis
tinguished visitors.
All the sports for which the resort Is
famed are In full -swing-surf bathing. golf,
tennis. yachting, boating, grabbing and
fishing on the Shrewsbury, riding and
driving. The beach is thronged daily. The
fashionable bathing girls costume is more
abbreviated than ever before. The skirts
are shorter and some wear no stockings.
Thu boomers are not popular, but light
shades are.