The Birmingham age-herald., 1907-11-10
WEEKS CARNIVAL
 CLEARANCE SALE
St. Louis Wholesale Dry Goods Houses Join fin Big Bargain Offering
 Of Merchandise.
WILL BEGIN ON NOVEMBER 1s
Merchants Coming From All Over the Country Carleton, EIy-WaIker Ferguson Mckinney, Harga- diDe-MckittricIx and Rice Stix Co.'s in Unique
 Plan.

St Louis is to add one more carnival to the number already held this autumn.
 This last is to be a business affair-a
 week-neXt week-November IS to 25-of clearance sales-big bargain offerings by
 the five big Wholesale Drygoods Houses known generally as St Louis Big Five" holding their annual clearing sales sim
 ultaneously, and acting in unison in the care and entertainment of visiting mer- chants.
 The houses entering Into the concert of clearance sales are the Ely Walker Dry Goods Co.,, Rice-Stix Dry Goods Co.,, liar gadine Dry Goods Co, Carleton Dry Goods Co. and Ferguson-McKinney Dry Goods Co.,, five of the largest wholesale houses in the country, and who have made St. Louis the chief dry goods dis Ifibuting center of the country.
 They have been preparing for this sale for some time. and have ready every desirable sort of goods that can be han dled the current season. and have made such low prices that already merchants who have learned of it have not only signified their intention of coming to the 52le, but have scheduled in advance their wants, to secure expedition in attention
 when they come and shipments when the sale opens.
 1t will be a big sale, the biggest the Carleton, Ely-Walker, Ferguson McKin- ney, Hargadine- Mc McKttrick and Rice Stix Dry Goods Companies have ever under taken, and the variety of reasonable goods 1 will be larger than ever offered before | and at more attractive prices than any | wholesale clearing sale of the kind eyer 1 held.
 One of the features of the sale carni- l val will be the entertainment of visit l ing merchants. Traveling representatives of all the houses are coming in off the
 road to aid the house forces in taking care of their guests, and the reputation of St. Louis and St.. Lousians for hos pitality will be emphasized.
 The sale will mark the preparation of one of the great houses joining in the sale, the Ely x Walker Dry Goods Com pany, to remove from their present quar- ters to their new, commodious home at 16th and Washington Avenue, a move | made necessary by the immense growth ] of their business since they went into
 the house they now occupy. itself cover 1 ing nearly a city block of ground | The new home of the company is a
 veritable commercial palace, and in it's i finish, arrangement and equipment for l the rapid and economical handing of
 business, worth going miles to see 1 The Carleton, Ferguson Nc Kinney and | Hargadine- McKittrick Companies have all
 moved into new buildings within few years impelled by the same motive, and
 the Rice-Stix Company have recently
 added to their space a large part of the ] block they occupy
 1 That this great Wholesale Dry Goods l Clearing Sale is advertised in forty-eisht l great daily newspapers in different parts 1 of the country is evidence that the Big l Five" houses of St. Louls-Carleton Dry l Goods Co.,, Ferguson Mckinney ElyWal- ! ker, Hargadine- -McKittrck and Rice-Stix
 have come to recognize, through other l advertising they have done and the fol- | lowing phenomenal increase in sales, that | the daily press is an extraordinary ad- 1 vertisng medium, and that they regard 1 it as having a fixed place in modern life | and business second to none.