The Abbeville press and banner. [volume] (Abbeville, S.C.) 1869-1924, 1907-10-02
THE "YELL-OH" MAN
And One of His Ways.

To call a mar a liar seems rude, so
we will let the reader select his own
term.
Some time ago the Manager Of
"Collier's Weekly" got very cross
with us because we would not con-
tinue to advertise in his paper.
We have occasionally been at
tackled by editors who have tried to
force us to advertise in their papers
at their own prices, and, on their own
conditions, failing in which we were
to be attacked through their editorial
columns. The reader can fit a name
to that tribe.
We had understood that the editor
of Golfers" was a wild cat Of the
Sinclair jungle bungle" type, 4 per-
son with curdled gray matter, but it
seems strange that the would
descend to using their editorial COL
umns, yellow as they are, for such
rank out and out falsehoods as ap-
pear in their issue Of July 9th,
where the editor goes out Of his way
to attack us, and the reason will ap-
pear tolerably clear to any reader
who understands the venom behind it.
We quote in part as follows
Zone widely circulated paragraph
labers to induce the impression that
Grape-Nuts will obviate the necessity
of an operation in appendicitis. This
is lying, and, potentially. deadly ly-
ing. Similarly, Postum continually
makes reference to the endorsements
Of a distinguished physician or a
prominent health official persons as
mythical, doubtless, as they are mys-
terious."
We do not hesitate to reproduce
these mendacioas falsehoods in order
that it may be made clear to the pub
Tic what the facts are, and to nail the
liar up so that people may have a look
at him. If this poor clown knew
what produced appendicitis, he might
have some knowledge Of why the use
of Grape-Nuts would prevent it. Let
it be understood that appendicitis
results from long continued disturb
ance in the intestines, caused primar-
lily by undigested food. and chiefly By
u%ndigested starchy food, such as
white bread, potatoes, rice, partly
cooked cereals, and such. These lie
in the warmth and moisture of the
bowels in an undigested state, and
decay, generating gases, and irritat-
ing the mucous surfaces until, under
such conditions, the lower part of the
colon and the appendix become in
volved. Disease sets up, and fire.
quently, of a form known as append
citis.
Now then, Grape-Nuts food was
made by Mr.. c. W. Post, after he had
an attack of appendicitis, and re-
quired some food in which the starch
was predigested. No such food ex-
listed; from his knowledge of dietetics
he perfected the food; made it pri-
marily for his own use, and after
wards introduced it to the public. In
this food the starch is transformed
by moisture and longtime cooking
into a form Of sugar, which is easily
intestine5. 1t is a practical certainty
that when a man has approaching
symptoms of appendicitis, the attack
can be avoided by disseminating all
food except Grape-Nuts, and by prop
erly washing out the intestines.
Most physicians are now acquainted
with the facts, and will verify the
statement.
OF course, this is all news, and
should be an education to the person
who writes the editorials for Col
tier's," and who should take at least
yome training before he undertakes
to write for the public.
Now as to the references to "a dis
tinguished physician or "a promi.
nent health official being mythical
persons" We are here to wager
"Collier's Weekly" or any other
skeptic or liar, any amount of money
they care to name, and which they
will cover, that We will produce proof
to IN Board of Investigators that We
have never yet Published an adyer-
tisement announcing the opinion of
a prominent physician or health
official on Postum or Grape-Nuts,
when we did net have the actual
letter in our possession. 1t can be
eas.ly understood that many prom
inent physicians dislike to have their
pames made public in reference to
any article whatsoever; they have
their own reasons, and we respect
those reasons, but we never make
mention Of endorsements unless we
have the actual endorsement, and
that statement we will back with, any
amount of money called for.
When a journal wilfully prostitutes
its columns, to try and harm a repu-
table manufacturer in an effort to
force him to advertise, 1t is time the
public knew the facts. The owner
or editor Of Golfers Weekly can
not force money from us by such
methods.
POSTUM CEREAL CO., Ltd.