Arizona republican., 1907-09-25
Tilt IATtST OUTBREAK
 OF EVENING OUICAST
Continued from page 3)
Mrs. Businessman-1,S7O papers to

Mrs. Businessman-1.37O paper. to agents.
 Has The Republican misrepresent- ed its circulation? Do they misrepre- sent it 10 the representative of the Association of American Advertisers. and are they misrepresenting it to you? consider the above figures carefully and see if you have been told the truth. Are you investing in a Pig in d Poker"
 It is quite improbable that any thing in the foregoing is of interest to the subscribers and advertisers of The Republican. so that what hereafter appears is in tended mainly for the edification of the Outcast whose aspirations to be a newspaper excite the admiration as well as the disabilities of even The Republican.
 The report to which reference is made by the Outcasts circular was prepared by MT. B. F. Cutler, expert examiner for the Association of American Advertisers, an organization composed of advertisers who want to know whether they are getting a run for their money. Such examinations are conducted with the rigidity of na- tional bank examinations. The news papers subjected to them. cannot af- feet them and they never know what is the nature of them until after they have been submitted to the associa- ton.
 Such an examination was made in Phoenix last April for the first time. Mir. Cutler came to The Republican - office, asked no questions. took mo- body's word but insisted on being shown. He investigated every depart ment of the paper in any way con- nected with the circulation. He count ed the number of papers run off on the press and counted the spoiled pa pers. He went over the mailing list, saw the papers put into the mail bags and sent tO the Dostoffice. He saw the papers counted out to the city car riers and the papers sent to the south side. He also went over the books of The Republican, was shown the bills for white paper for the six months preceding. He was shown the amount of the cash returns from city sales. from subscriptions. from all sources and then made out his report, of the nature of which The Republican had no knowledge until months afterward, showing that this paper had a total circulation Of 6,236.
 The Outcast may regard the figures given in it's circular as correct, but gar bled and misunderstood by it. The re- port it is true, gives the figures of only eleven postoffices to which The Republican is sent, but these offices. the examiner regarded for his own convenience as distributing points, each for various other offices and camps. As a matter of fact The Re publican goes to 195 of the 300 post offices of this territory, a fact which can be verified at the Phoenix post office. All the offices to which The Republican is sent are represented in the eleven offices mentioned in the report and in the item. by mail all over Arizona It is ridiculous to sup pose that The Republican is sent to only eleven postoffices in the terri tory. Why. perhaps the Outcast goes to that many.
 The Outcast denies with amusing seriousness that there is a postoffice called Nichols. Nobody said there was but there is a man of that name, the Republicans agent in the Kelvin country at that time. to whom the ex- aminer found 2S2 papers were deliv- cred.
 When NIT. Cutler had finished his investigation of The Republicans cir culation he called on the Outcast for an examination. but that paper would not stand for it. The Republican did not know that at the time, but later. having d mild curiosity regarding the Outcasts circulation. it wrote to Mes SITS. Leonard X Lewis the eastern rep resentatives of this paper. inquiring what report. if any, had been made. Here is the reply:
 New York. July Is. 1907. '"The Republican, Phoenix, Arizona.
 Dear Sir Some time ago you wrote us regarding the examination made by the Association of American Advertisers and wished us at that time to find out what report they made.
 ''I learned yesterday that they had reported that The Republican was absolutely TT in Phoenix and that the Democrat was next. This does not look very well for the Gazette. all though I know he (the Outcast's east tTn TeprtSenldllNeD makes some NOn- derful claims for that paper when so- liciting business for same here in the east. Very truly yours,
 LEONARD & LEWIS.
 H. F. LEWIS. ["
 The Outcast shamelessly boasts that it can keep its circulationn a secret, and still secure business from certain well known advertisers all of whom Use space in The Republican. That is true in very few cases. but these advertisements were contracted be-