The Birmingham age-herald., 1907-08-02
KRESS' NEW Dc, IOC
 AND 25c STORE
GRAND OPENING OF KRESS' NEW STORE THIS AFTERNOON FROM TO 5 AND EVENING FROM 7:sd TO O'CLOCK.

We feel sure that every visitor to Kress' at their familiar location at 1914 North Side of Second avenue, will be surprised this live firm, which brings the Second avenue store in arrangements and appear ance up to the same basis as the Third avenue store, and the combined stores give Birmingham the most up-to-date }, 70 and g cent store in the world It is not only beautiful but all of its arrange ments prove conclusively that kress stand in advance of the times Their rep resentative expressed himself as being much gratified in giving Birmingham I store so far superior in equipment and ar engagements to the old one.
 A beautiful souvenir will be presented to each lady visiting the grand opening as a remembrance of the occasion, and as memento of the advancement made during the past eight years. for while Birmingham was No. 6 of Kress' stores being opened September 23, 1899, Kress is now the household word in more than six ty-flve of our leading southern cities. To make 1t more interesting. the Harms ol - chestra will discourse fine music, and floral decorations will add to the pleas ure of the event.
 The disposition to please and satisfy the customers is greatly evident in the pr res
 
 and that the desire of this concern is 10 meet local demands and requirements IS duly appreciated and greater advantage and convenience will be given to the buy ing public
 The experience of S. H. Kress & Co., has been greatly extended and Birmingham IS given the benefit of the same: and if the dramatic stories of the individual hap penings of this concern could be told, they nxrTr itaD npThQnC wonderful developments of merchandise that have made Kress' the mercantile power that it is.
 First, in originating movements Of great public benefit
 Second, in planning the way to acconip- fish them.
 Third in providing the means and skill that perfect great transactions that bring the desirable products of America or for eign countries into the homes that well come them because of their desirable qualities and the great lowering of the usual cost of such possessions.
 Although accustomed to the unusual values that are offered at the counters or this store it is yet not compared with tho wonderful bargains which are now being placed within the reach of the buying pub lie
 The special bargains of exceptional pieces of the prettiest subjects in art pie tuces tine extraordinary kitchen enamel ware in blue and grey mottled, surpass- ing anything before seen in Birmingham, and the crockery in soc and $1 values, which will be an ornament to the finest tables, at and 10 cents each will be eagerly grasped at by our clever wives, who appreciate values when they sec them
 Birmingham is proud in considering Kress' as peculiarly their own concern, not only because of their business enter prise in this city and the object displayed in keeping in the advanced line in modern equipment of goods, nor yet on account of the "up-to-date' methods and system of conducting their business, but because they occupy an unapproachable position' and Kress are known
 For quality and variety of their goods. For the values given to customers. For the breadth and liberality of deal- ngs.
 For absolute truthfulness of statements qualities of success which will win any where and this forward step will further add to their reputation in Birminsham' where these foundations of a business ca reer are well appreciated. | You cannot afford to miss this reception.