The herald and news. [volume] (Newberry S.C.) 1903-1937, 1907-12-13
CHRISTMAS D00DS FOR
THE HOLIDAY TRADE
NEWBERRY MERCHANTS HAVE
COMPLETE LINES.
They Anticipate Big Trade And
Announce Their Bargains in
The Herald and News.

prepared for the heavy Christmas
trade which is always done in New
berry during the two weeks preced-
ing Christmas. II is probable that
never before in the history Of New
berry have such large stocks of
Christmas goods been purchased in
anticipation Of the holiday trade.
This is but natural. because Newbcr-
ry has grown along material lines,
and the merchants Of Ncwberry have
increased their purchases in proper
tion to Newberry's rapid growth
The financial stringcncy of the
past few months has not played any
part III the calculations Of Newbcr-
ry merchants i'll buying Christmas
goods. 1t is not to be denied that
money has been scarce, but with it
all and through it all the fact re-
mains that the south is more pros
porous than ut any time before since
the War Between the States. and the
merchants knew that with Newber-
rv'S growth the Christmas trade
this year would be the biggest in tine
history Of the city.
Christmas is the childrcn's fcsti-
val, because it was on Christmas
morn that the Babe who was to. be
tine Savior of The world lay in Beth
lchcm's manger. 1t has come to be,
and rightly so, that one of the great
objects Of Christmas is 10 make the
children happy. Santa Claus comes
to them aAd in the bcstowal of pres
ems teaches them the great Christ
mas lesson, upon the truth Of which
the salvation Of the whole world de-
pendS. At Christmas time the stores
always remind one of "toy land. lit
tie girl and boy land.' But for this
Christmas in Newberry, not only have
the toy stores, the childran's IS stores,
laid in large stocks for the Christ
mas trade. but the clothing stores
and the hardware stores and the
grocery stores and the drug stores
and all the storcs-pot only those
which handle the toys for the chill
dren but also those which handle the
necessities of life-havc purchased
goods which should demand the at
tcHtion of Christmas shoppers.
The Herald and News today prints
sixteen pages. in which are included
the announcements of the Ncwborry
merchants to the holiday trade. Their
advertisements should receive the
attention Of those trading in New
berry. In business-likc manner
they tell what they have for sale AMI
invite the patronage Of those who
wish to purchase goods. Before the
days Of large newspaper circulation
it was a rule that any one wishing to
purchase goods must 90 to the stores
! and look in each to see which hand
led the goods the purchaser want I'd
at the price the purchaser desired to
pay. That time has passed. 1t is
safe rule that when merchant has
bargains to offer to the public il, is
going to let the public know Of
them, and the merchant knows that
TIC btSt llcNlull Is lut newspaper.
| 1t is the logical conclusion that if
one wishes to purchase Christmas
goods this year the safest way TO
make Il choice is TO read the advcr-
| tiScmcnts Of the merchants in the
newspapers, AMI to go to those m.r-
| chants who have advertised their
wares.
In this issue Of The Herald and
News many Of the merchants Of
Newberry have offered bargains.
The Mower Company
One Of the principal lines to
which the Mower Company desires
! t" call the attention Of Christmas
! shoppers is millinery, which is now
being Offered at cost prices. When
hc Mower Company advertises cost,
,hraIS cost. and when tncv say
'cy are going TO close out their mil
linery at cost, it means that their
! patrons are going TO get hats at cost.
! Miss Burk is now serving her second
season with the Mower Company, and
that she has ability and taste in t'he