Decorah public opinion. (Decorah, Winneshiek County [Iowa]) 1895-1928, 1907-02-13
A FINE MODERN STORE
A. MESH & SONS IN NEW LOCATION.
Former Goddard Store Has Been Completely
Remodelled and is Now Occupied by
A. Neish & Sons With I'm.
mense New Stock Of
Goods

On entering the beautiful new dry
goods store of Messrs. A. Neish &
Sons, on the corner of Washington and
Water streets, being the former G. n.
Goddard store remodelled throughout.
one can scarcely realize that it is the
same location, for the thorough re-
modelling OF the interior has changed
1T into handsome, modern dry goods
house in every respect 1t is now a
large. well lighted, well furnished
and well stocked dry goods store, each
department. complete with stock of
goods which town conside rablv
larger than Decorah might well feel
proud of. All of the shell wing has
been taken out, and new, modern
shelving of the latest pattern in
stalled. The counters, tables. etc
have all been ramodelled and rear
ranged for added convenience in
waiting on trade.
Upon entering the corner store, at
the right is thirty-six linear feet of
modern shelving, containing an i'm
mense stock of dress goods, in front
OF which are handsome plate glass
show cases of fancy notions; on the
left is eighty feet of shelving. loaded
down with the latest and best things
in wash goods and ten feet of shelv-
ing filled with silks. There are also
tables in this room, aggregating
hundred feet. upon which are large
amounts of embroideries, laces, etc.
In the large opening between the
east and west store rooms is thirty
feet OF double shelving, containing
ribbons, notions, etc.
Passing to the west room, which is
practically u part of the east room,
the visitor here finds as well stock
OF goods that surprises him. In
front the east side is devoted to the
shoe department, up to-date shelving
extending nearly to the ceiling, and
filled with the large stock of. shoes.
On the west shelving extending nearly
the entire length of the store, filled
with underwear, hosiery. yarns, mus
ladies furnishings Tables are also
filled with blankets of every descrip-
tion, and in the rear is the big cloak
and ready towear garment depart
ment store in itself. where almost
anything desired in this line NAV be
seen.
On the second floor approached by
an easy interior stairway at the rear.
is large and commodious carpet de-
partment, where a very large stock of
carpets, rugs, draperies, curtains, etc.
may be found, in fact the largest and
best stock ever brought to Deco-ah
In the rear of the corner room, en-
tered both from the street and the
store, will be the bargain room, =
similar to the bargain easements of
the big department. stores. Here
everything of special bargain value
will be collected and special sales
conducted regularly ON these goods
1t will no doubt prove popular fea-
ture in Decorah.
AS matter of fact, the entire big
store, 1l4x44 feet, is filled with an
immense stock of goods of every pos
sible description in the dry goods and
ladies' furnishings line. 1t is hand
some store. and Decorah may we'll
be proud that such stock of goods
is to be carried here.
Another feature that will be apreci-
ated by the ladies will be a new dress
ing room and toilet room, which has
been fitted up for the convenience OF
ladies coming in from the country or
city.
The many employees of the store are
well known in the city. and have been
selected with particular respect to
their experience ard ability to serve
the patrons of the store with satisfae-
tion. The entire force is busy arrang-
ing the big stock and getting things
in shape for the formal opening of
the store. which will begin one
week from today, Wednesday, Feb
ruary Goth.
We sincerely hope that this new
store will continue to be a center of
business activity in Decorah. Since
Mr. Neish and his sons came here
and entered into business they have
gained the respect and confidence of
the people generally, and by a liberal
and judicious use of printers ink, bv
strict attention to every detail of
their business, by carrying the goods
the people want and selling them at
the lowest possible price. have de-
veloped very satisfactory trade.
With the new location aud added
facilities, they have very reason to
believe that the fUtpre has in store
for them all they aaticipate and
hope for in a business way.