Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1907-07-22
BOOMING BY BUREAU
How Cities Are Exploited Through
Organized Publicity.
HINTS FOR TOWN PROMOTION.
Notable Instances of Rapid Growth
Due to Official Press and Advertise
ing Aeents-VaIue Of Exploitation
Space In Local Paper

Due to Official Press and Advertise
ing Agents-vaIue Of Exploitation
Space In Local Paper.
In these days the publicity bureau
plays an important part in the boom
ing of cities and towns Quite recently
several of the larger cities, which are
not large enough to satisfy the most
aggressive of their citizens. have es-
tabliShed bureaus of publicity with the
purpose of making the rest of the
world acquainted with local opportu-
mites and achievements. Only Il BRIEF
trial is required to show that this
sort of advertising pays.
The national capital is one of the
cities which have adopted the idea.
and historic old Boston Is another
Washington, after a hundred years a.
Il governmental and social capital
wants to become a commercial center
Boston has grown tired of being mere
ly the hub of the universe" ana pro
poses to become few spokes in the
wheel That is why Boston is branch
ing out III several directions through
her exploitation agents.
Portland, Ore has had in opera ton
for some years an active publicity bu
reau in connection with the local COM
mercia club while her sister cities of
the Pacific northwest, Tacoma, Seattle
and Spokane, operate similar bureaus.
The remarkable growth of each of
these four cities during the past ten
years is largely the result of the ener-
getic work of official publicity agents.
In the case of Portland double por
ton of publicity was secured in 1905
through the press bureau of the Lewis
and Clark exposition. Seattle is now
getting the benefit of much exploita
ton through the publicity department
of the Alaskan-Yukon exposition to be
held there in 1909. This enterprise or
ganized it's press bureau three years
in advance Of the fair.
Publicity pays. Les Angeles Cal.
now has about 100000 population Ac-
cording to the census, 1t had but q lit
tie more than 100000 In 1900 The
chamber OF commerce in that city is
one OF the greatest publicity PROPOSE
tions on earth. 1t engineers the Los
Angeles exploitation not only in what
Is called press agents stuff. but in paid
advertising IN newspapers and other
publications. San Francisco has Il
promotion bureau which never sleeps
not even in time of earthquake and
fire. 1t is publicity, persistent and CON
slant publicity, gained through organ
ICED work, which has made a score Of
California cities famous.
On the eastern coast Norfolk, Va, is
now being exploited by organized pub
licity in connection with the James
town exposition. In Oklahoma and IN
dian Territory are several thriving
cities which have been built by organ
ICED publicity.
Every town must blow its own horn
otherwise the horn will not be blown
Many towns have recognized this fact
and are blowing with all the lung pow
er they possess. Any town can be
advanced through systematic publicity.
One very good way to start is to keep
standing advertisement of the towns
newspaper. Properly written and dis
played Il half page or, better full
page advertisement will engage the
attention OF many outsiders, partlcu-
larry If the publicity agents send out
extra copies to a selected list of names
An instance IN point is that of AS
bury Park, \. j., now one of the
greatest summer resorts in the United
States. For many years the founder OF
this town, James A. Bradley. kept
standing advertisements in the local
papers, setting forth the beauties of
the place, its peculiar charms as Il re-
sort and Its advantages for real estate
investment. Now and then special edi-
tons of the local papers We're issued,
thousands Of copies going broadcast.
with plenty of text and Illustration
devoted to the booming of the town.
of the place. The special editions no
doubt helped, but Mr.. Bradley's per-
sistent hammering with half page and
full page advertisements undoubtedly
helped more.
Liberal and attractive advertisements
much to upheld town booming ad
vertisement in a newspaper. Such nd
vertisemcnts are the index to q towns
standing. They are very effective
form of publicity for any town under
the SUM-