Evening journal., 1907-06-14
JOURNAL DOLLAR
~ SEERRINGr UP
GREAT INTEREST
Madison Street Merchants
HelpingtO PrOVeThat Money
Spent Here Remains Here
PUSH THAT DOLLAR ALONG

That bright silver dollar which The
Evening Journal started ION It's mission
among the business houses OF the city
has stirred up no end Of aalk and rivalry.
not only among the people Of tho city.
but especially the business men. A bJ
scramble is on for that dollar. So keen
is the interest arouscda that frequent calls
over the phone are rnade to The Journa,
office by. merchants asking for informa-
ton regarding It's whereabouts To manv
persons the idea OF sending out a dollar
to which tags are attached is quito unique.
and that 1t VIII eventually prove the
theory chat "a dollar earned at home,
spent at home. win remain az home is as1
sured. This Is the sum total proof OF the
'dea. In demonstrating the advantage OF
trading az home. this dollar has succoeded
far beyond expectations. The Madison
street merchants are just now carrvins
on little campaign of their own to
keep that dollar among themselves. Thev
are on to the idea and are working for
an d. IS worth
Yesterday william H. Whifesido "a
No. 4ii Madison went to the barber shop
Of Charles Moore. a Madison street bars
Der and got a shave. nrofforing the dollar
IN payment Mr.. Moore was quite sur
prised when Mr.. Whteside handed HIM
the dollar and looked at It askantly; but
upon learning the story behind the dollar.
he accepted IL and showed Il TO every
man that came into his place. thus
spreading the advertising idea among hss
customers who. IN turn. will tell their
friends about The Journals plan to prove
the theory OF SPENDING YOUR DOL
LARS AT HOME Mr.. Moore last night
went TO Cheaven's restaurant az No. 3s
Madison street. where he mnched. He
gave the tagged dollar IN payment which
was readily accepted by Mr. cheavens
who placed II on exhibition whore dt was
seen by the many who came into h'a
place. He had q great time explaining
the mission Of the dollar. but he was
equal to the occasion II created no end
Of discussion among those who came in o
the place and The Evening Journal was
commended for it's efforts to prove that
there is not goodbye 10 a dollar or
oven % cents IL spent an Wilmington
Mr. chcavens, when about to close up
for The night. spent the dollar with
Arthur Richards. Of soS Madison street.
who told The Journals business office
that he was now after some Of the pre-
miums offered by tho department stores
TO the one who brings that dollar 70
their respective places. Mr. Richards says
he will spend that dollar this afternoon.
Lippinoott & Co., tho large department.
store offers a premium for the dollar;
80 does Mcmahon Brothers Co. and
Goldey College.
The travels OF The Evening Journal
dollar are about the same as an ordinary
dollar. and merchants do not take par
ticular pains, as a rule, to spent It with
any particular person Anybody may get
it. In some cases IL may be paid out to a
farmer and those living within trolley dis
tance OF wilmington; but that dollar will
find its way back eventually. Watch for
It. Push it along. BY so doing Tho Jour
nal will prove that dollar made by n
Wilmington workman and spent by him
will stay in town and find It's way back
through the stores TO It's starting point
WATCH FOR THE DOLLAR. PUSH
TT ALONG.