The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1907-08-18
Printing Seventh Industry.


of products il. 1895 exceeding 1920, eco 900,
printing and publishing ranked seventh,
having advanced to that position from
tenth in 1880 The ten leading industries
were as follows; SlaughteTing and meat
packing. iron and steel foundries and ma
chine shops, flour and grist mills, cloth
ing, lumber and timber, printing and pub
fishing, cotton manufactures, wooden
manufactures and boots and shoes.
of the total number of establishments
in the entire industry about one-third
were exclusively book and job establish
ments, one-sixth exclusive newspaper
and periodical establishments, and over
One-half were combination establish
ments-that is, producing both book and
job printing and newspapers and period
icals. In value of products the exclusive
establishments were practically on even
terms. the amount reported for book and
job printing being $lS6759, SO3, and for
newspapers and periodicals, SiS4, 735, SEQ;
bat in the combination establishments the
value of newspaper and periodical prod
ucts greatly 0utweighed the value of book
and job printing. The entire value of
products distributed between the two gen.
eraI classes was S2S3, 230, $40 for book and
job printing and s256,S16, 2S2 for newspapers
and periodicals.. TwO-thirds of the total
value OF products of the industry was con-
tributed by six states-New York. Penn
sylvania, Illinois, Massachusetts Ohio and
Missouri. These states are also the prtn-
cipal producers in each of the two
branches, although in unequal proper
tiOns.
Advance in Advertising.
The value of products of newspapers
and periodicals arises from two sources
of income-subscriptiOns and sales and
advertising. At the census of 1880 the
assets derived from subscriptions and
sales exceeded those from advertising by
almost 1,009,000. or approximately one
fourth. In 1860 the products of both
branches were almost equal, subscriptions
and sales, however, being greater by ST.
00,O00 At the census of 1900 advertising
took the lead, with excess of nearly
S16,OO0OO0. Since 1890 this lead has been
further increased, and in 1905 this amount
ed 10 nearly $34 0OO.O00 1t is probable, that
this change in relative positions of these
two classes OF assets did not result from
failure on the part of receipts from sales
TO advance generously in amount but
from the much more rapid increase in re-
Ccipts from advertising: the former more
than doubled from 1880 to 1905, but the lat
ter much more than tripled. In 1905 the
establishments devoted exclusively to the
productions of newspapers and periodicals
were presented separately for the first
time. They formed 266 per cent of all
newspaper and periodical esta blishmentS
and contributed 60.6 per cent of the total
newspaper and periodical product.
100000 Tons OF Paper Used.
No increase in the industry has been
more striking than that reported for the
number of pounds Of paper used. OF the
total amount of paper manufactured in
1865 more than 500 900 tons were used
solely for newspapers and periodicals, rep
Tesenting almost One-third of the entire
output of the paper mills of the United
States. To make this paper required the
services of nearly 1900 men and repre-
scented approximately S9,0G0000 in wages.
These mills used as raw material $780,
coo cords of spruce. poplar and hemlock
logs, representing the timber product of
approximately 100000 acres exclusive of
the logs imported from Canada. Thus
every working day in the year the forests
of New England and the middle states,
with scattered areas elsewhere in the
north and northwest yielded apprOXi-
mately L. 65 900 feet of timber to be trans
ferred into the newspapers and magazines
required to supply the people of the Unit
ed States.
The great increase in the amount of pa
per used is due as much to the increas-
ing size of newspapers and periodicals as
10 increasing circulation. This increase in
size results not only from the constantly
extending use of typesetting machines,
but also from increasing resources ~ac-
quired during an unusually long period
Of prosperity.