Bismarck daily tribune. [volume] (Bismarck, Dakota [N.D.]) 1881-1916, 1907-09-04
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A DEPARTMENT OF PUBLICITY.
From day to day the efforts of
the management of the Tribune has
been to serve the interests of the
people.
No man nor any corporation can
long survive that that depends upon
the public for support that does not
serve that public, and serve it we'll
and faithfully. Realizing this truth
the Tribune is trying to find way
whereby it may become more use
es1 to the general public.
At this age of the world this spir-
It has become necessity of our COM
nerciaI existence and ere long the
people will accept it as matter of
Surse and it will be the exception
20 this rule in the commercial world
That will cause surprise.
So other people too are acting up
on this same line of policy, which
has it's foundation down deep in the
affairs of men and that rest upon
sure rock of lasting truth.
One way that the Tribune can
serve the people well is by helping
the business man to present his case
fairly to them. The people are rest
less and somewhat dissatisfied with
present conditions That is because
conditions are not altogether clear
to them. 3s;:
The people are spending their sub
stance somewhat blindly Hence
while groping in the dark they are
dissatisfied. If the merchant will
make clear to his customers the facts
concerning his goods and his trade
the people will have faith in him
and will trust and trade with him.
They will not be wandering around
seeking strange gods, that they may
worship, but will be faithful to their
own people and deal with the home
merchant And while serving the
people in this manner, how can the
paper help serving the merchant :!
The merchant with honest goods tt
sell at honest prices and giving hon
est weight and measure can no
help but be benefited by the people
knowing it. Hence all are benefited
Isthis a laudable enterprise i
this performing the duty faithful
honest journal owes to it's readers
whether they are buyers or seller
of wares and merchandise :? TIL
q Tribune thinks so and has fully de
cided to try the course trusting t
q time to vindicate the wisdom of tn
matter and to the public for supper
of its efforts. H..
To this end there Is to be schoe
for the teaching of these things i
the columns of this paper. Fro1
day to day the merchant will nav
facts brought out that will do hill
good to ponder and to understan
and that will do his business goo
for him to adopt. Upon the othe
hand that the buyer, too, needs
little educating upon certain lint
8 will not be denied. s@
Now, in order to help both side
the Tribune has decided to open
department of publicity whereby a
can be benefited. From day to ds
the strong facts, that the advertis'
needs to know will be brought o.
s in this department. Also a little la
er the duty of the public toward ii
advertiser will be carefully consi
cred at length. But in the nea
time the interest of the produc
and the consumer are so closely i
ferWoyen that 1t will be impossib
5 to keep them entirely separate
even were it desired to do so.
There will be an article each da
or as often as circumstances will pc
nit, upon the subject of advert
ing and the proper way to condu
this very useful department OF al
successful merchants business.
These articles viii have caref
study In their preparation and "
give iii detail full information
to the best way 10 conduct q ST
cessful advertising campaign in
Of its RANT eations.