New-York tribune., 1907-08-18
4 FINE NEW STORE.
Greenhut s Co.'S Drygoods Estab-
Eshment to Open an September.

Affairs of state and the destinies OF nations
sink into fnsignifcance when compared with
such an event the opening of new hlgn
class drygoods store. and no doubt all woman
kind are looking forward to the reOpenlng on
Sentember II of the old Altman store, Sixth
avenue 18th to 18th street, under the auspices
of CTreenhut & Co. And the fact that the Or
ganizatiOn of the new house is insthe hands OF
G A. Coutant. well known as the organizer OF
several high class stores. is sufficient guarantee
that no one will be disappointed. The very
paper on which the announcements Of the OPEN
ing have gone out has a note OF distinction and
suggests that the new store is going 70 De Just
a little different from other stores and that peo-
pIe will go out of their way if necessary 70 shop
there, because of things. whether IN the way OF
merchandise of service. that they cannot nnd
anywhere else
The paper is a delicate green. technically
known as mignonette color. and the wrapping
paper is going TO be of the same tint. So also
will be the string and the boxes The stock
boxes. too will be of this charming color which
looks very pretty against the wood Inc UNI
forms will be Of an unObtrusive green wnlpcoro
and the wa gons will be painted dark green
The firm intends to make this distinctive color
the keynote of the store. the outward expression
of a certain unique1eSS- II INTENDS tldI .he
goods that are stored and delivered in the pretty
boxes shall be not only as good as any that can
he obtained elsewhere. but little better II pos
sibIe To that end some of the best buyers tnar
could be had for money have been collected from
all o,rar the country and as they have had nctn-
i,g IN do this summer but attend 70 the fur-
r;sbinp of their respective departments tney
think that they have done il better than Woulu
have beeu possible IL they had had those same
departments to attend TO at the time they were
doing their winter buying In the millinery ue-
partment for instance, they are giving an tleE
time 70 the trimming OF winter hats. Whlie otIel
stores have 10 carry the business OF CLOSING
out the summer stock at the same tline thal
they are preparing for winter In all tne deparl-
ments they say they are about mon'h lul'iie1
on than is usual at this time
One of the things on which the company sN-
poets 10 lay particular emphasis IS the con-
...,to,oa ~ 4r,a customer There are stores IN
which the customer always feels more or less
like a rank outsider. but Greenhut * GO haNe
prepared a little book OF rules for their en-
| ployes one Of which is that the customer Is 10
| be considered first
| The organization of the delivery system nas
| been very thorough. The firm VIII nave Us
own blacksmith shop. where IL Will shoe It's Own
horses and there will be four autos for tne
transportation of heavy merchandise For tHS
autos there viii be garage. which VIII aiSO
| be- available for the accommodation OF custohi-
/ eTs--
4 A great feature is TO he made OF interior
/ decoration. and the rug department mas az
ranged for the exclusive control OF Frencn
period carpets. which are going 10 be IN great
\ demand now that a reaction from the MlsSlen
stvle of furnishing in favor of French perlou
furnishings is setting in These have always
| been used in large houses. but owners OF nioIe
modest establishments are now beginning 20 CHI
for them