The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1907-01-05
An Authenticated Paper.


publication staff of The Chief, it has
been decided to amend the form in
which the paper has been issued for
the past six and half years, by dis
carding the ''patent insidesn and send
ing out an all-home- print folio in lieu
of the combination quarto heretofore
published. While there may be some
of our readers who will disapproVe
the change because of the apparent re-
duction in the amount of reading mat
ter and the number of pages furnished,
we hope and believe that many more
will approve and indorse the reforma-
ton when they consider the reasons
that led to it, and will regard the i'm
proyement in quality as a full equiva-
lent for the diminution in quantity.
It is far from our intention to injure
in any way the reputation or business
of the firm that has supplied The Chief
with ready printed sheets. Our rela-
tions with these publishers have always
been of the most agreeable and salts.
factory character from business
point of view, and the objections to
their service which have led US to
discontinue it's use must be taken as of
general and fund amental rather than
of particular or individual appliea-
ton. If we had not reached the con-
clusion that all-home- print is prefera-
BILE to the half and-half kind, there is
no publishing house in the country
with which we had rather do business
than the one that has furnished US with
our "patent innards' since the COM
mencement of The Chiefs thirtieth
volume in August, 1900.
Irrespective of the saving in cost of
publication, which would not be given
moments thought If it were the only
consideration involved, and passing
over such matters as duplication of
reading matter in different papers Cir
culated in the same communities, the
inferior quality of paper sometimes
used and the frothy, sens ational char
acter of much of the stuff with which
ready print columns are ordinarily
filed, we find the main objection to the
ready print system to be that the local
publisher loses control of the adver-
Using department of his own paper
and permits it to be made the vehicle
for boosting frauds and fakes, singing
the virtues of quack nostrums that
breed drunkenness and dissipation
under the guise of reputable remedies
for bodily ills, and faunt uncanny
and indecent announcements in the
faces of pure-minded women and chill
dren whose eyes and ears should be
protected from such outrage. We have
long been FESTIVE under the imputation
conveyed by numbers of these obiec-
tionable advertisements appearing on
our ready print pages, that The Chief
was willing medium for the dissent
nation of such nastiness and deception,
and this consciousness more than any,
thing else has led us to the decision to
discard the patent ingides and return
to the status of an alI-home- print
paper.
There is marked tendency among
newspapers in all parts of the country
to abandon the use of ready prints
and furnish their readers with larger
amount of local matter. There are so
many cheap farm journals, magazines,
etc., that the people can get all the
general reading they want from those
sources. Through the dailies they
obtain chronicle of the worlds do
ings from day to day. What they
want in weekly is local news and
plenty of it. The Chief has always
endeavored to supply this demand and
will in nowise relax it's efforts in that
direction henceforth. While it will be
for time a smaller paper by reason.
Of the change of form carried into ef-
feet this week, it wilkalso be cleaner
and better one, and the Improvement
ought to more than make up for the
diminution in size. We shall be glad
to have expressions of opinion on the
subject from our readers.