The Spokane press. [volume] (Spokane, Wash.) 1902-1939, 1907-01-22
THE COST OF A PENNY PAPER.

just it asks attention to little talk about
The Press itself Not for the sake of boastng but with
desire to get better acquainted it wishes outline the
methods by which this news is collected published and
delivered daily your door for the price of postal card
AS regards its to the reader The Press is cheap
paper 1t is sold at the lowest figure permitted by L. S.
coinage 1t founded and is operated the theory
that one cent is enough to charge per copy for
paperand that all the worth printing can be pro-
cured and published at that price.
That this theory is sound is demonstrated by the facts
that Scripps newspapers of which system The Press is
part have been established and proving successful
not only in the eastern and central part of the country but
all large Pacific coast cities we'll The banner city
circulation of San Francisco instance is commanded
by paper the same size and price as The Press.
In this enterprise The Press is the pioneer Of the In
land Empire, the Scrpps system is the pioneer penny
paper achievement of the United States One cent has
practically become the standard price per copy for daily
newspapers Only in few western cities is five cents
still charged.
But only in the matter of price paid by the sub
scrber the penny paper operated The Press is
ated cheap paper In its publication The Press costs
just much and in respects than its contem-
poraries. 1t commands Geographic news service the
Scrpps News association, acknowledged to be the
premier afternoon service of the country In sup
port of this claim The Press gladly invites comparison of
its teegraphc with those of other afternoon papers
using the Associated Press
By its recent absorption of the Publishers Press asso-
citation the Scripps organization total of 800
daily papers The Associated Press although much older
but 200 and many of these morning
papers, field the Scripps association avoids AT the rate
the Scrpps service is expanding it will exceed the Asso
ciaed Press patronage in less than three years
This feature is outlined here to give the reader
proper comprehension of what The Press is able to offer
in the way of foreign news, by which is meant the
of other parts of the United States and the rest of the
world for the Scrpps service draws from all countries
1t costs just much to gather this for
citation the other and The Press pays proportion Of
the cost This bill is of its heaviest monthly expense
accounts.
In addition to its elegraphc strength The Press also
desires to call attention to its special feature service fur
nished by the Newspaper Enterprise association. The
product of this organization is the exclusive property of
The Press in this city. glance at the of
tributors published with the articles is sufficient to show
that the On E. A. it is familiary known commands
the best writer's of the day the subjects with which they
deal. Included in this special arrangement is photo
graphic system of illustration unequaed in the history
of newspaper enterprise. This service treats through
experts every subject of public Importance and interest
TO maintain it demands expenditure of more than
100000 annually each paper supplied paying its proper
ton of expense necessary to maintain the original plan
of procuring better feature work than newspapers have
been able to obtain heretofore
In regard local news The Press leaves the verdict
to its public 1t is confident its readers getting the
of the city and its constant effort is to broaden this
field with strict adherence to brief comprehensive style
of presentation.
For its financial support The Press must depend prn
ripally its advertising patronage the revenue from
paper sales supplying but fraction of what is needed
But nevertheless to the subscriber belongs the first
Eideration The the subscribers and the
confidence they have in The Press the valuable
this paper becomes to the business To these two
alone The Press, independent paper looks
for support and encouragement
1t is srceg enough to refuse what considers objec
fionable advertising, including patent medicine claims and
matter of that class and in this particular it stands alone
pot only in Spokane but in all contiguous territory
In fact The Press has taken rank with limited class
OF newspapers in the United States that have put their
advertising columns to the test of truth and reliability.
In conclusion, remember again that The Press costs
00u cent newspaper to be read. As newspaper
to be Influenced from its purpose of publishing
without fear favor without malice wful distortion
you can't buy it at any price.