The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1907-02-21

ADDED TO the payroll, some OF whom
will bring families and make this
their home. 1t is a safe guess that
within n year this establishment
will pay out more money in wages
than any other manufacturing plant
or commercial enterprise in the city,
II In truth it does not already do so.
In addition to this it will carry the
new OF Bookings and it's good people
and its splendid college into thousands
OF homes each month, and no doubt
many new and good citizens will be
attracted both to our city and our
state. Though but a month old it
appears to have already DOTTED it's baby
clothes and the entire force is kept
busy taking are Of it.. As an illustra-
ton n solicitor secured seventy sub
scribers in n day, and it wasn't a
particularly sunshiny day at that.
It's success is assured.
Good advertising always pays-not
sometimes but always-and the men
who have the ability and the nerve
TO follow mp a campaign OF this
character will be cutting coupons when
llC OllCl LtilONS dIt bIuSllIuB away
cobwebs. These thinks were inspired
by some remarks heard at the meeting
OF the South Dakota Hardware Mems
association held at Mitchell last week.
j.. l.. Jarvis, whose page ad appears
every week in the Register, has won
general recognition among his fellow
tradesmen for the excellence OF his
advertisements and the "nerve" be
displays in using such a large amount
OF space so regularly, and his meth
DDS were the occasion of much COM
ment at this meeting. His ads and
also his circular letters were discussed
and it is not unlikely but that many Of
u newspaper friends will be wonder
ing what the matter is, when they see
their local hardware merchant crawl
ing into the sanctum with a bale OF
copy and the request for a page OF
their blamed paper. 1t has meant
hard work and study besides a close
adherence to giving just what was
advertised at just the price advertised
on the part OF MIR. Jarvis, but his busi-
ness, like the SNOWFALL rolled by the
boys at play, continues to get larger
and he feels now that il was time and
money most wisely spent. And so do
the other fellows-now.
Norman Cruikshank gave me a
package OF court plaster the other day
in pursuit OF a good cause. No class
OF workers have had q harder or more
uphill job in securing sanitary work
shops, reasonable working hours and
adequate wages than have the BOYS
who make the smokes, and no class
have done more or sacrificed more for
the u OF union labor than have
they. The employment OF cheap for
eign labor in eastern sweat shops have
made 1t almost impossible for the
manufacturer who wished to use his
help right, to compete with them. Here
is where the union cigar maker sat in,
de gave up a goodly portion of his
earnings to advertise the fact that his
boss" made good cigars in a ~cleanly
manner, in a clean workshop and that
he paid his employees living wages
AND only exacted eight hours OF their
day. The campaign has been a long,
a hard and In expensive one but "a
the boys were right they are winning.
On the little package OF court plaster
IS a fac simile Of their union label. the
blue label that you should always look
Tor when buying q cigar. This is but
one OF the thousands OF advertising
schemes they have used and will use
until all workers shall have eight
hours for work, eight hours for sleep
and eight hours to live.