The Montgomery advertiser., 1907-07-28

 friend and I. Dodging that modern tuggernaut the cable car. and twist ing ourselves from between the jaws of ravening automobile. we reached Broadway's western shore in safety.
 On the plate-glass door was: e. F. King. Financial Agent"
 Then he isn't a company? asked.
 No company. but C. F. King in propria personne,' returned my friend. who graduated at Harvard and likes to air his Latin. since his policy IS honesty, he doesn't have to screech himself with an incorporation or hide behind the convenient alias of com pany. He has achieved that miracle of present-day business, wide sheet; to appear openly. under his own per sonal name, in every avenue of trade And" continued my friend. bending upon me an eye of empnasis. there are few among our captains of in- dustry who, because Of process ser vers and receiverships and court sum- monses, may pay as mucn. You under- stand" he concluded as he pushed open the outer door. that these are MT Kings personal offices. as are those he occupies in Boston The six or seven companies he controls, the King-Crow- ther the Alton Manufacturing Com pany and others, have their own Ci- fees in no wise connected with these. Splendor, MagnIficence-But Not Gar-
 ishness.
 The St. James offices. covering the entire second floor. cost MT King. I was told. the round fortune h rentals alone of twenty thousand dollars a year. This of itself, as my friend point ed out, went a long distance toward proving that honesty paid. The great columned room had the inner fittings of a prosperous banking house. and in its furnishings presented sym phony in Turkish rugs. tasselated floors brass mountings, pIare- glass. Russia leather and mahogany. It was splendor made magnificent. and .et the color scheme. rich. quiet. rs'tful. offered no harsh note to Jar the eye or represent the vulgar.
 "Your MT. King" said I. has taste.'
 "Mr. King" returned my frlen ], ere. membering the ornate embellishments of sundry of our bucxet- shops. and brokers offices, ar :, similar sinks of stock gambling. holds that honesty in business is as much entitled to be richly housed as dishonesty. However. come on; let me present you to the gentleman who Is the inspiration Of it all.
 Here it was that disappointment met us face to face. The youth who waited in the outer room told us that MT. King was mot in" Upon our looking doubtful. g clerk came forth from e.e of the brass and plate-glass compart- ments. and guaranteed the veracity of the outer youth Mr. e-ing was at the Boston offices.
 [ My friend had a bright thought.
 Some day later" said ne. you shall meet MT. King, howe> IT. you need not go without a present notion of the gentleman" Then picking up couple of solid looking imprints from able, he continued: Here are copies of his two papers. Kings Financial Bulle- tin." and the Boston Daily Triblne." Take them with you and read them. --I know enough of the ink business to be aware that every newspaper is a mirror which, in spite of himsslf, reflects 'the inner consciousness Of les owner and publisher. wno stands be- hind it and inspires 1t. The "WorlI" isn't the world" it's MT. Pulitzer, The Herald" isn't The Herald" is Mir. Bennett; The Journal isn't The Journal, it's MT. Hearst. And so. If you read understandinsiy. you will find that The Boston Daily Tribune and Kings Financial Bulletin are MT. King"
 He Speaks with no Uncertain Sound.
 Taking the papers, I scanned them curiously. Both publications were of newspaper size. eight pages seven columns to the page. A glance at the headlines showed them full of spirit. and aggressively up on tn, bit
 What most held ny attention was an announcement of policy in each
 Assuredly the English of 1t had Ifo uncertain sound There was nothing of the soft pedal-all was clear and re- sonant Neither were there any sly obscurities nor word-fogs, nor double meanings. nor crafty. sidewise jump ings at the reader to take him off his guard.
 As I pondered these announcements of policy a refreshing conviction came upon me. Obviously he wno uttered them was of honest intentions. A busi- ness. especially a stock business. found- ed upon deceit. like a house found,d upon sand. could not stand, its brief stay over. 1t must peT:sh and pass away. There would De neither place nor argument in the shady economies of such deceit-founded business, for the publication of two sucn journals as were those I held in ny nand. The papers must cost thousands of dol lars a day in their getting out. The incontestible inference was an infer ence of permanency. The mind tha: planned them had. obviously. planned them to stay. That conclusion arrived at, honesty of intention became the inevitable deduction, I began to see thus. c. F. King Justified the picture. which my friend had drawn.