The Jasper news., 1907-09-19
HELPING '1||'H|E|'''|l|5pI'
tHlNTs As TO MAKING THE HOME
MARKET BETTER. N
How Merchants and Farmers Gan Co
Operate to Their Mutual Advan.
taae In 1 6usIness Way. q

Vabtly lIupTOVeu Dy huuEuiuB AdTmctb
better markets for the produce that
they have to dispose OF. In, the ra-s
dius of every country village there
is sufficient butter and eggs and other
products to be marketed, the hand
ling OF which would make profitable
business.
The custom that has prevailed for
many years OF storekeepers iiidiscrim-
inately handling produce does not ap.
pear to be to the best interests OF
towns or It may be said, to the mer-
chants OF the farmers. In the first
place the average storekeeper has
no facilities for the proper handling .
of perlshable products. He may not
receive sufficient to enable him to dis
pose of the product to the greatest
advantage. Therefore instead Of max
ing any profit upon what he handles,
many times he is the loser and looks
for his compensation in the trade that
may be given him by the farmers who
bring In the produce.
1t is important to town whether
It Is reputed to be good produce
market or otherwise. Where the
farmer can receive cent or two
more for his butter and eggs he is
likely to turn his attention. In some
towns there are regular buyers Of
produce, but often these methods are
such as to be unsatisfactory and re-
suit in loss Of trade to the place.
Merchants generally exchange goods
for whatever produce may be brought
to them. In many places they will
not pay cash, and 1t has been known
where cash has been paid that 1t i'm
mediately found its way to some other
town where goods was purchased.
Each town that has any consider
able patronage from the farming COM
munity surrounding It, should have
small cold storage plant. One plan
that has been found practicable in
many towns ID the organization OF a
produce company In which, merchants
Of the town as we'll as the farmers
are stockholders. These concerns pro-
vide every facility for the proper
packing and storage Of eggs and but
ter and other perishable produce, and
Ing plant. Where such companies are
operated the merchants refuse to
handle produce, referring all who have
such to sell to the produce company.
The company pays the highest mar
ket price Cor what 1t buys. Instead
Of paying cash, due bills are issued
which are accepted the same as cash
at all the stores In town. Each week
the merchants who receive these due
bills in exchange for goods have them
cashed at the ONCE OF the produce
company.
BY paying from cent to two cents
dozen more for eggs or per pound
for butter these produce companies
have been wonderful factors in bring
ing trade to the place. Not alone do
they benefit the town by bringing ad-
ditional patronage to the merchants,
but the business can be highly profit
able II managed rightly. 1t requires
but little capital to. operate such an
establishment. It is well when organ.
ization is taken up to limit the
amount of stock that each shareholder
receives to one or two shares Of q
par value OF $50 or 500. An effort
should be made to have as many mer.
chants as possible shareholders. Also
to secure as many shareholders among
the farmers as can be had. It should
be understood that instead OF paying
cash, farmers pay for their shares
of stock In produce at prevailing mar
ket prices. With all the merchants
in the. town interested In the sue
3 aANkERs GETTING WISE.