The Monte Vista journal., 1907-02-23
KNOWWHATYOUBUY
You Can See Quality and
Quantity in the Local
Stores.
PAYS TO TRADE AT HOME
The Purchaser Must Take Mail.order
g. House Goods on FaIth-ksep
the Money Of the commu.
nifty At Home.

When the consumer buys merchan.
disc he Is interested in three things
quality. quantity and price. When he
goes into the store Of his local mer.
chant he sees the goods that he Is to
pay for displayed before him: he can
determine whether the quality Is first.
class. and whether the quantity Is all
that is claimed. These two points
settled. he should have a fair idea as
to whether the price asked is a fair
one or not.
But how is 1t when he attempts to
buy OF the big mail order houses of the
cities? The only guide he has to the
quality and quantity they are Offering
10 what the catalogue says. and the
catalogue is prepared with the one OBJ.
ject In view Of selling the goods.
When the consumer buys OF his
local merchant and finds the goods he
has purchased were not as represent.
ed he can promptly take them back
and receive his money. When he buys
OF the mail order house In the large
cities he has practically no recourse
but to take what he gets and look
pleasant At the results.
1t Is cheap goods and short weight
that is making mail order house
profits. They can buy but little, II
any. cheaper than your local merchant
can. Ftrst-Quality. standard merchan.
disc IL manufactured on q very mar.
row margin Of profit. but the mail
order house can win and pay big divi.
dends on enormous capital II they can
sell to the people an inferior quality
and short weight quantity OF merchan.
disc At the prices they ask. Your
local merchant could do the same
thing. but you would not buy the same
goods OF your local merchant that you
buy OF the mail order house at an
equal price.
Here Is an Item clipped from the
Parma. Mich. News which shows the
nefarious system OF the mail order
concerns. and how they victimixe their
patrons:
"A farmer purchased two sacks of
binding twinc Of large Chicago cata.
loguc house. and upon Its arrival this
morning . ball was unrolled and meas
ared with = ball Of Plymouth twine
soh by local dealers, when IL "a.
found that the Chicago article was inst
3os feet short Of that sold at home.
There being ten balls In q sack. IL will
be seen that the farmer lost 6,l20 feet
or over a mile Of twine on two sacks
BY not buying At home. Then. too.
the mail order house product was of
an Inferior quality. being full of knots.
and one farmer standing near during
the measuring process remarked that
II would never work on binder. Nov
We wish to ask you. does Il nay to
trade at home! II there Is anyone
who Is skeptical Of this story. lust
call and We will show you."-Parma.
Mich. News.
Bankrupt stock. merchandise tha,
reliable jobbers would not handle be.
cause OF Its poor quality. the refuse
OF the factories made over into cheap
merchandise. These are the things
the patrons Of the mall order houses
arc buying. Here is an extract from
an article that appeared in the Sioux
Falls. 8. D.. Leader which explains
this point.
The mall order house selling vehi. |
cles BY the catalogue route. IL morn |
than = pirate. II is = TURKEY. .bussard.
II takes the freaks aud failures that |
have died for want Of real merit. and
tries to stiac legitimate business by |
selling the smbalmsd remains At . 70.
ducsd price.
The whole nefarious mail order sys.