East Oregonian : E.O. (Pendleton, OR) 1888-current, 1907-09-17
ADVERTISING CAMPAIGN BRINGS
THOUSANDS To OREGON

The startling results of advertising
Oregon in the east are a keen rebuke
TO those who declare that advertis-
ing does not "pay.'' Every trainload
OF tourists and homeseekers passing
through Pendleton is living refuta-
tion of the non-progressive idea that
1t "does not pay to advertise"
The following excellent review of
the advertising campaign conducted
by Portland Commercial club during
the past two years is from the Sun
day Oregonian and gives some idea of
the volume of travel attracted to the
state by judicious advertising. The
Oregonian says:
Five thousand per cent yearly in
come on the money invested, $40,-
100000 total, is the profit estimated
from the present advertising cam
paign being conducted by the Ore
gon Development league. according
to Tom Richardson, of the Portland
Commercial club.
Nothing like II has ever been
known in positive tangible results in
America" said Mr.. Richardson yes
terday. "oregon as a whole has so
far this year invested $125. 900 in ad-
vertising the towns, cities and coun-
ties of Oregon. and also the state in
general, and the fact that the Trans
continental Passengef association is
granting special low rates till October
81 only to colonists is also of great
benefit to the state. The returns
have been almost beyond belief.
For instance: The Portland Com
mcrcial club has invested s11O0 in
display ads in various farm papers
and journals covering a circulation
Of 100000 readers.
From our investment this club
alone has received over 10000 ans
wers. We not only reply to each one
ourselves in the manner that each
inquiry seems to demand. by letter,
printed matter, maps newspapers, or
any other information the writer hap
pens to want, but we also pass this
list on to the IS commercial bodies
out over the state. which compose
the Oregon Development league.
These organizations in turn lombard
the $4,000 prospective colonists with
information of various kinds. But
added to this list of names are the
lists each body has of its own. The
result is wonderful.
Over 1900 TO Oregon.
According to the railroads, as
proved by the tickets for this low
rate, collected last March and April
over $4,000 people came into this
state to live this year. Most of them
came from the middle west Iowa
led In those she sent to us, with Min
nesota a close second. Ninety-four
per cent of the newcomers are AM
orleans, and practically all of them
have been people who sold out back
there and came here with an aver
age of $4,000 apiece.
But few were young men looking
for land to take up. Most of the
newcomers bought farms outright In
Benton county, for example, $500
was invested in advertising this rate
and so far this year the records show
that over 100000 was invested in
Benton county land by the colonists.
There is return Of 10000 per cent
on the money invested. But Benton
county is successful above the aver
age.
Still all told Oregon this year has
on the investment of $125,000 receiv-
ed about s2S,000.000 cash return from
money the colonists have actually
brought from the middle west to this
state and invested, mostly in farms.
Add $12,000,000 as very low esti-
mate Of the increased values in all
ways such an increase Of POPULATION
and cash capital has brought to the
state and you have s40,000,O00 as the
return of s125,000 invested in state
advertising. Has this ever been
equaled before in the United States,
or In the world for that matter, in
either government or private adver-
Using?
"It is safe to say that for every 81
invested in advertising the state this
year we have received $500 In re.
turn, OF course 1t cannot be reduced
to the exact conditions Of a bank
statement, but as near as any man car
calculate 1t those are about the fig
ures.
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