New-York tribune., 1907-11-11
BAD COLLEGE ADVERTISING.

No one denies in these busy commercial days,
that the uses of adv ertisement well as the
uses of adversely. are many; but. as any adj
vertiSing expert will testify, there are good adj
vertisements and bad ones. advertisements that
get business and those that rather serve TO
drive it away. Chicago University suffered for
many years from the activities of we'll inten-
toned friends or irresponsible press agents, but
its vitality was so great that it survived them
all and continues TO maintain its place among
the leading educational institutions of the
country. Whether the University OF Michigan
will be so fortunate remains TO be seen, but its
good works in the past have been so many
that have no reason to expect any serious
results from the efforts of those who are en-
deayOring 10 advertise the institution along Chi
cago University lines.
A professor i'm the Ann Arbor school. we are
told, has electrified his class by announcing
that he would favor clecting President ROOse
Welt king of this country, holding that the
present system is attended by too many COM
plicationS. The natural deduction is that it is
easier to create an executive head which will
, run ON automatically than to correct the evils
of which the professor complains, and as the
attainment Of ease is the only thing worth while
in these degenerate days ought, logically, to
get in line with the incorruptbe and energetic
HOHNfCUleS OF tIP bII NOTlO. IdkluS y,
perhaps, as 'an inspiring example.
An arrangement of this kind might. no doubt
relieve the people of their proper share of the
burden of running the government. and in
order stiIl further TO tighten the load of citi-
Zonshp resting so heavily upon them it
might he possible to arrange for hereditary
occupation of other offices. down 10 road SUI
pervisor and pound keeper. But while some
people Seem TO find the duty Of voting now
and then an exceedingly Onerous one, we have
no reason for assuming that the public gen
orally is anxious To give up the custom Of
holding political meetings for weeks preceding
an election. ana wearing buttons ornamented
with the inspiring couutenancoS OF the candi-
dates. and following the first Tuesday after
the first Monday in November with bonfres
and exchange of hats and supcrfuous coin. not
10 mention tho whcclharrow rides and other
freak hct-payin@ performances which add TO
the gaycty Of the nation.
The suggestion euanatug from the Wolyer
inc State is however not an entirely new one
Tradition has il that the founders of tho n1
ton. fearful lest they might themselves some
day be called 10 the Presidential chair in case
republic was established, insisted that Gen
cral Washington should accept the klngly
crown and bear the burden Self.sacr!ncng
though he surely was. the Father OF his Coun-
try saw no reason why his fellows should he
permitted 10 shirk responsibility. and declined
the doubtful honor.
Arguments that any man is the only
person competent To discharge any public func-
tion can have little weight, for every cross
roads village has lis drygoods box manned by
II patriot capable of improving even upon what
exists. With such wealth of material waiting
to hc utilized We hardly expect TO notice any
great enthusiasm over the suggestion for which
tho University of Michigan is asked TO assume
paternity, and we very much fear that In order
10 create anything Ike a stir it will he neces-
sarY for some one TO guess agAn