The Greenville times. [volume] (Greenville, Miss.) 1868-1917, 1907-04-20

THE WAY TO BUILD UP YOUR
BUSINESS AND TOWN
A Subject That Is of Vital Import
ance to Every Business Mana
Plan That viii Destroy Mail Order
Houses-Time to Start Is Now

/ The home merchant and the home
paper, so to speak, are as closely
united as were the Siamese twins
one can not live without the aid of
the other, and still you find in every
city merchants who do not carry one
line of advertisement in their home.
paper, and then wonder why their
business don't grow; knock the slow
lprogress of their town, and say their
home paper is no good.
/ AS a rule, millionaires or rich men
ise1dom enter into the small news
paper field, consequently, most OF the
owners of newspapers in small towns
I, are not possessed of the worlds
lwealth but of intelligence, enterprise,
grit and honesty that are admitted,
the producing powers of the wealth
of the world
In proof of this assertion, take the
newspaper owners of ten towns,
1 among them the town of your birth,
and point to one where he has retired
from his business on his wealth. You
cannot recall one. The fact IS, and
lyou will admit it, all he has got out
of his LIES work is the raising Of
his family, maybe little home,
receipt for his honest debts, and
after death, little plot Of
ground in the town cemetery and a
peoples regret that while living for
his noble deeds and good work, that
they had not done more for him,
showing him their appreciation OF his
faithful services. There is anothe,
reason why the home newspaper with
an honest man at the head should re-
ceive patronage for the business OF
; its CITY. The constantly arising ques-
ton of taxation, morality, politics,
etc. which demand of him to cham
pion one side or the other and when
he does. he often offends the opposi-
ton and is made to suffer by the loss
of their business But this does not
deter him in the least and with the
few dollars i'll his pocket, stands
ready to boldly maintain the right
y in the next fight This same man
from whose paper, for his honesty
YOU have withdrawn your business
thinks little of the injury you have
personally done him and continues te
: work for your business and prosperi-
tv by boosting the town and drawing
8 Ito it wealth and population.
Public opinion awards the honor te
the Home Paper as being the poWs'
y behind a towns or city's progress
Il This being true. ought not petty Jeal
;. ousy and resentments OF It's editor
q position on public questions be brush
e ed aside for the good of the towr
and the support it deserves, givei
= It by every citizen of the town, b,
advertising and subscriptions, Sucl
= plan will give the town live new
paper.
: What does more or can do more u
! build tip and maintain town than
a live newspaper? 1t is the creates
power without an exception in ad
$ yancing the financial interests an
= moral welfare of the people. There
no question about it All other ager
cies are merely subsidiary 1t an
one doubts this assertion, let hir
ltak notice as to where the reforme
e goes when he wants something r.
OF formed He doesn't go to the do
a tor. the lawer or the preacher. Il
Ell goes straight to the newspaper
AZ either appeals directly to the publ1sl
to er to aid him or he leaves cominu
or ication signed Constant Reader
by sVeritas." Old Subscriber or son
other equally we'll know signature
I'VE A merchant may theorIzs and spe
Or. ulate until doomsday, but eventual
the The will have to return to the so
by fact that his business will never thru
lis without publicity. Many have tried
has do SO without it, but to their sorro
at Publicity is the greatest tonic es
'rts concoeted for the stagnant blood
Us any enterprise.
A shrewd business man adverfl'
It'll because. first, he has the goods a.
cir second. because he wants the PEG
lav- to know it. To have fhe goods
al not announce the fact would be
the icidaI Not to have the goods
lsm advertise that he has got them NO
be equally unwise- Confidence
DIS not be built up and mairafalns 9
the that way That plan Of caInpa
ave will not get results for the adverf1'
de- ard it rejects equally on the news
the er, for the people. rightly or Nron'
no somehow have the idea that, alter
aent they have the right to hold the P
this Fl: ~ ~kss,,s,.,s:tis for eyers thing
goes IN his paper. and We do1a't g
hut What that Is tha right way 70 /
it Ii has tend< - to make Z
nshers inof< c5re,.nas pect and add.
.altIy tie solidity 81 the paper ST. and
little II helps The paahIislaeT fo ct res