The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1907-05-14

successfully, The proposition was mere
ly pur in Il more convincing way.
A Chicago savings bank and q Chi
capo store went into an agreement to
promote healthful business publicity
aud also to inculcate habits of saving
into their customers. The store advcr-
tIsed that with every purchase of 80
worth uf goods. or more, the proprietor
would start savings bank account IN
the name of the customer with an INITIAL
deposit of 81. The customer came in,
bought - worth of goods, received an
order on q certain bank He then went
70 the bank and received a regular bank
book with a credit of fl. Two months
after the scheme was inaugurated there
had been 1000 such accounts opened,
tho great majority of which were con
stanily being increased,
Systematic ''town boosting is Al
feature of American business activity
which aims at the general good instead
of personal profit One Western town
had board of trade which had slept
along for wears without doing ANYTHING
in particular, except eating some food
once a year ST a banquet and listening
to some spread.cagle oratory The or
gaujZation became morihund and It's
presidency was an honor no longer
sought for. The directors met and gave
the place to a young man of the type
''we like to encourage The young
man took his Job seriously and went
TO work. II WASH I long before he grew
an idea of his own.
Every new family that moved to
town he spotted, Employment was pro-
vidcd for the bread winners where nee
ossary, and the new people were made
60 feel at home, When tins personal at
tention had got in its work, a represen-
tative of the board of trade interviewed
the head of the new family. This in
tervicw was incorporated into letter,
mimeo2raph copies were made, put into
stamped envelopes and made ready to
mail. Then the letters were taken to
the new conner and he was asked TO ad.
dress them TO his friends back East. -
The scheme worked like magic and pop
ulation doomed OF that idea many new
ones were born. The young man has
been several times reelected president
of the board of trade and he can have
anything the people OF that town can
give him.
General movements toward a certain
purpose on the part of disconnected re-
tail stores dealing in q certain line Of
wares arc difficult to undertake. Yet
the trade papers of the country are
inaugurating many of them with some
signs of success. The general
merchant in small town finds his
most dangerous competition IN the
great mail order stores of the big cities.
These merchants are now being urged
10 acquire stock in the local newspa-
pers, to increase their home advertis-
ing, and so prevail upon the home
newspaper to refuse to advertise the
mail order establishments. In many
places this anti-mail- order crusade has
been united with the Htowp boost.
| ing propaganda, and the people are
| being urged to spend their money with
| the home stores If this movement
should continue to grow it may have a
decided effect upon the destiny of the
retail mercantile business.
The. country newspaper man needs
more ingenuity than any other man, he
thinks. Generally he has his share
! There are many country editors who
think only Of politics, and generally
these fail to make financial successes
| but in those instances where business
brains and business industry arc ap,
| piled TO the job, the country weekly is
a money maker, Missouri country
| editor made a business of attending
fairs and shows and every big gather.
| ing of farmers, I1c was often accosted
Il
much / owed you, I would pay it to.
day" This was said to him so often
that he had his subscription list copied
IN a book which he could carry in his
| pocket, The next man who said, ''If
/ knew how much ] owed you' was
collared on the spot. The bill was
paid and the editor was made happy
Each night the subscriptions paid al
the Office and to the editor on the street
were credited in both the office account
books and the pocket edition. There
was no confusion, no trouble, and al
the end Of year the editor was nearly
n thousand dollars ahead in his collec
tions on subscriptions. The plan was
exploited by the press associations, and
now country newspaper owners all over
the Union are doing the same thing.
Mere man for several thousand year!
left his wife TO do the washing. Conse