The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1907-09-17
A LEADING EVENT
WAS THE BIG
OPENING
Thousands of Eager Women
I Turn Out to View the Latest
Fashions.
INTEREST CENTERED IN
BEAUTIFUL MILLINERY
KEITH-o'BRIEN's BIG STORE IN
TERPRETs STYLES FOR THE
EDIFIcATIoN OF WoMANKIND.

The gentle art of winning the affec-
lions of woman is usually left to the
poet and rOmancer.
The great modern store has its hands
full, fgurativeiy speaking, in attempt
ing TO solve the problem of winning
her trade.
Close TO her heart is the subject of
dress. Every woman is fond of pretty,
fashionable clOthes-Iikes TO dress and
look well.
So the merchant, to have a full share
of her trade, must be sure to give her
style. That is the way to her pocket
book
At first thought this may seem an
easy thing to do, but stop-think.
What is style2 Somebody says THAT
indescribable something which gives
one the satisfaction of feeling well
dressed But it really is something
more tangible.
Big houses have labored with this
problem for years. To this end buy
ers are sent to the great marts of the
world. Twice a, year openings" be-
come important occasions.
Yesterday was a big style event at
Keith-O'Brien's The opening at the
big store drew thousands of women
and the beauties of dress and dress re-
quirements ELECTED their enthusiastic
praise.
Approaching the store the great win
dows drew attention. Each display was
a dream. The first, as one approached
from Second South street shows
magnificent color scheme in brown.
The weaves are sheer voiles, beautiful
paon velvets. handsome satin finished
broadcloths shading from extreme light
to deep, dark, rich browns, including
soft brown tones in a messaline cos
tune.
The second window is largely one of
evening costumes of beautiful tinted
spangles, with numerous evening wear
accessories, the tone being evening
tints.
The third window consists of chic
new shades of sapphire and the differ
ent beautiful tones of purple, with a
mingling of cloth of exquisite striped
chiffon effects.
The fourth window shows a bigger
range of materials, shading from deep
rich rose tints into the Bordeaux. in a
variety of beautiful fall fabrics, inClud-
ing voiles broadcloths and velvets.
The background color scheme was de-
signed by the stores decorator 1t con-
sists of three large panels in each win
dow, dTaped with melon shade chiffon.
on each panel is hung a garland of
roses in shades of brown, yellow and
pink. About the mirrors are great clus-
tiers of similar roses and rose foliage
Long stems of roses extend ont into
the windows, the floors of which are
covered with deep brown felt to carry
out autumnal harmony.
Stepping into the store through
either of the broad entrances, one is
impressed with the elaborate decora-
tiOns To the different pillars are at
tached irregular lattice harbors
trimmed with grapes and grape vines
in autumnal shades. Great jardinieres
are filled with cat-tails, honeysuckles
and South American iva grass.
At the fountain are two large imita-
tion trees, with painted background to
represent forest. On the lodges
throughout the store are ported plants
The rear balcony railing is clustered
with autumn maple branches, with two
immense brackets, on which are mount
ed great yellow globes Festoons of
yellow peoples cling to the railing.
Lodges and showcases are decorated
with bright new fall merchandise.
The wealth of decorations centers to
the millinery display, where the hap
piest results have been attained. EX-
quisite French roses enhance the color
scheme effect From a suggestion of
deep green the rich dark brown roses
shade into leather tones and thence to
delicate pink. While foliage of golden
hUes predominates, there is just enough
purple prevalent to relieve the charm
ing floral masses.
At the entrance to the millinery de-
partment is a large, beautiful display
case. from the top of which soft light
radiates and mellOws the dainty set
ting In the center is suspended a
huge basket laden with lovely French
roses, which shade from deep red to
refreshing pinks. From the basket
purple ribbon is twined to the four
corners. The hats are of purple, and
are superb gems. one of them is
large crea ton, the crown of which is
wreathed in purple violets and finished
with a bow of cerise velvet. This is
an unusual combination, but one of the