Los Angeles herald., 1907-04-23
Special Committee Is
Named for
Purpose
Business and Professional
Men Enthuse Over
Scheme
r. w. Blanchard l. First to Order
Flowers with Which to Decorate
Blanchard HaIl-TeIls How
to Do II

The suggestion In The Herald of Sun
day that flowers and greenery be used
lavishly for downtown Shriner decora-
tions made such hit that the idea has
already run clear away with itself, and
1t may be emphatlcally announced with
out further parley that it has been
adopted with a whoop. Already busi-
ness men are sending in word that the
idea is just what they were looking for,
and orders have even been placed for
the flowers.
Arthur Let's Of the Broadway store
declared yesterday that he had already
embraced a floral display in his dec
orative plans. He will use lights, flow
ers and flags; practically no bunting
will be in evidence. The flowers and
palms will be banked about the en-
trance and in the show windows, and
the lights will outline the building.
THE plan is admirable" said he,
land 1 think thoroughly practicable. 1t
offers opportunity for the small shop
keeper to outdo the big merchant for
once 1t would be impossible for me
to cover our building with flowers or
greenery, but the man with a 25 or 30
foot front can easily do it and keep the
blossoms fresh all the time. 1t cer-
tainly is a unique ea, and 1 am
adopting it enthusiastically so far as
is possible with my buildings"
Mr.. Let's has another good idea and
that is. that so far as is possible the
out of door flowers should be used,
rather than hothouse products. Moth
ing is better, he says, than callas, ger
aniums or roses, that bloom every
where. They are harder than others,
and cost practically nothing. A few
yards of wire, a hammer and a couple
of hours time will do wonders, he de-
clares.
The Merchants and Manufacturers
association has adopted the suggestion
as part of it's decorative scheme and
f. w. Blanchard, head of the Munich
pal Art league, has been named as
chairman of special committee to
have this work in charge. The commit
tee itself will be selected probably to-
day. Secretary Zeehandelaar of the as
ISOLATION is enthusiastic in his praise
of the scheme and says it has the un-
qualified Endorsement Of the association
officially.
"I do not favor bunting and never
did" said he yesterday. II think the
idea of using flowers and greenery for
business houses is superb. 1t cannot
be to generously acted upon. There
is nothing more beautiful and 1t will be
as inexpensive as it is gorgeous.
Fresh Flowers Daily
"Only one feature would 1 insist upon,
and that is that the flowers must be re-
newed from day to day as they fade.
1t would never do to have dead flow
ers seen. But the flowers are 80 pro-
fuse this year that this will be easy.
Merchants can secure enough for
rtCn N hn ar6c In hat IA,
block, and they can be combined in
way with greenery to make the down.
town streets a bewildered paradise of
beauty.
"It will not be feasible to use the
lighting posts, because our plan for
decorating them with electric lights and
lanterns contemplateS their utilization
We have the finest street lighting on
earth, and we want to call attention to
1t. Hence we have adopted the plan
of making a canopy of red lights above
the streets with Japanese lanterns and
In leaving the posts absolutely un-
adorned that their beauty may stand
out unhampered. This, of course pre-
cludes their use now for other plans
But this need not hamper the mer-
chants from carrying out any dec
oratiVe scheme with greens and bios
SONS that they may desire With the
aid of the park department and the
Guy lOIeSleT lnlS cOulu easily ana WITH
almost no cost be made the most beau
tifully bedecked city imaginable"
Secretary Zeehandelaar then an
nounced that he had already taken ac-
tion on the matter; that Mr.. Blanchard
had been elected as chairman OF a spe-
cia committee on floral decorations to
work with the regular decorative COM
mlttee headed by M. A. Newmark, and
that the members of the committee
would be named probably today. This
committee viii offer any suggestions
possible to aid in the work, will help
business men to secure flowers and
bring them I'm touch with persons who
desire to supply blossoms. green's,
palms, mustard and the like.
Blanchard Enthusiastic
Mr.. Blanchard himself is an enthu-
siast i'm the matter and doesn't hesi-
tate to say so. The first thing he did
after talking the scheme over was to
announce that his fine building, Blan-
chard hall, on Broadway would be pro-
fusely decorated with flowers, and the
next thing was to order the carnations
with which he will do the work.
That shows where / stand" said he.
81 want to be the first to announce the
adoption OF the suggestion. which is
simply great. And 1t is as simple as 1t
can be effective
There Is nothing finer for this work
than asparagus plumosis. and one firm
here has 10000 plants Of II. Red gera-
NUNS, both flowers and foliage, make
superb effects and this grows IN great