Omaha daily bee., 1907-01-03
TO-DAY IN ST. LOUIS
Marks the Passing of the Old City Into the New and the Transit
Ideals New of Industrial Supremacy.

OFFICES, LOBBY AND sALEsRooMs.
The general offices. lobby and sales
rooms, occupying the main portion of the
first floor, are handsomely htted up with
English oak fixtures and, desks to match,
with plate glass and brass grilles and
saiesrooms viii be THE iNTERLOCkTNG
RUBBER TILE, which probably is the
handsomes and best floor in use today:
The walls are wainscoted with DARK
TENNESSEE MARBLE AND WHITE
EGNAMELED BRICK.
The interior arrangement throughout
serves the double purpose of spacious and
commodious general office headquarters
with a view to pleasant and comfortable
business surroundings, not for a moment
forgetting the wise economy OF rapid easy
business accessibility and the value of time
in handling smoothly the enormous trade
which flows in and out of the big doors all
SHIPPING DEPARTMENT.
The shipping department occupies nearly
one half OF the first-fioor space.
And here in the shipping department Is
one of the studied features of the building,
for the entire space Is arranged like that
of a first-class freight depot, with what are
called "jackknife" doors, eight in number,
built along the entire st. Charles street
side of the building.
are piled inside of specific doors so the
drivers of the shipping wagons always un-
derstand when they will receive freight
structed on st. Charles street is such that
the wagons may drive close alongside OF
the building ana the doors Idlseu out "
the way for the freight handlers; thus the
cases can be easily loaded on wagons with
out having to be trucked and piled on a
platform or sidewalk, as Is now the gem
eral custom. This means economy ana
dispatch In the shipment OF goods.
Ship Immediately; l need the goods
right now; am waiting for them, the cry
from many of the 1900 customers OF the
Brown Shoe company has now lost us
terror for the shipping clerks and freight
handlers of the big concern.
The years 1908, 1904, 1905, have
each shown n gain I'm shipments OF
one million dollars over each pre-
cedfnR year, and for 1906 the usual
annual million gain has been sur
passed by "a good amount, regnrdless
of the interruption In shipping on
account of moving operations dur
ing the last ten days of December.
II is not much wonder then that these
stupendous strides in growth and the I'M
ceasing activity OF superb sales organ
ization of one hundred and three live rep
resentatves has not only necessitated the
construction of new factories, but has pro
house in the whole history OF the shoe
business of the country.
All the world loves a winner, and IL Is
now an established fact that the sales force
of the Brown Shoe Company is sweeping
the country with good shoes from ocean 70
ocean, from Boston to San Francisco, with
their argument of quality-value and price
that is as true as II is important The per
sures first-class service to dealers, ano
coincidentally the greatest possible shoe
value to the consumer.
The white House" is equipped with a
private individual telephone central station
All the factories will be directly connected
with this building by its private
Individual wires. Telephones are sc
placed that connections can be had with