The Birmingham age-herald., 1907-09-10
B|G ADVERTISING BOOM LAUNCHED State Fair Sends Literature By WHOLE STATE P0STERED Crews Leave Thls Morning Loaded With Thousands of Posters, Dodg
 CTS, Flags, streamers and
 Show Cards.
WHOLE STATE POSTERED

l The greatest advertising campaign
 that ever attended an Alabama enter
 prise will be put into effect this morn-
 ing when bill posters will leave on a
 tour of the state with advertising mat
 ter to let the people of Alabama know | about the state fair to be held in Bir- | mingham October s-l6. The party | leaves for North Alabama. and after
 covering that section thoroughly the
 men will drift down through the state
 ending their tour on the gulf. Every l city, towns and hamlet of Alabama will l be plastered with posters and strewn
 with dodgers, handbills, streamers and
 show cards. Not content with this
 state alone, the advertising raiders will
 make short dashes into Tennessee. Mis- | sissippi. Georgia and Florida. In ten days time the man who hasn't heard about the great fair must have been | blind and deaf.
 The advertising matter is not only
 greatest in quantity. but the most elab-
 crate In quality ever shown in this sec
 ton The posters are not Autographs,
 but half tones. representing races and l other spirited scenes of action and will | draw attention by their artistic col
 bring. Of tho twenty-four sheet post
 CTS there are but fifty, only two or three | to the largest cities and towns. These
 great sheets are large enough to cover
 the side of q building. Of the sixteen
 sheet variety there are fifty. and of the
 three sh eet kind 200. These are the
 sixteen inch guns of the campaign. | Among those of smaller calibre are
 tho 2xi one sheeters, numbering 1000.
 and the IS inch by 30 inch. some 5000 1 pieces, making q total of 1000 of this
 class They represent horses and cat
 tie and other farm exhibits in a new
 method of printing by which the col bring Is given a most artistic finish. Of the handbllls there are of the dodg-
 CTS about 13OOO, flags 1000. streamers 1 1000 and show cards 2000. Tn csc cards
 are probably the handsomest pieces of
 advertising in an extraordinary lot. l They are in five or more oolors. beau | tifully gotten up and intended for dis 1 play In show windows and similar places.
 | Among the smaller arms of the cam paign are the buttons, ten thousand
 strong, and little folding sheets. about l 3000 which will be scattered broad | cast. Tn all no less than fifty three thousand pieces of advertising. large
 and small, will bs used in the adver 1 Using.
 In addition to all this the Alabama
 press Is doing all In its power to bring
 the fair before the people. Newspa-
 pers of the state are devoting columns
 of space to the fair. which has for it's purpose the encouragement of the Ala bama farmer. Through the railroads and other mediums not connected with
 the fair management the Alabama state l fair will receive further publicity so 1 that there need be no fear of tho peo-
 pie not being properly informed of the l big event. General Manager George T. | Barnes is already busy with inquiries and when the first returns of the ad- yertising come fin, an extra offcs | force may have to be employed.