davidaulloa/AmericanStories huggingface dataset:
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1907-04-19
ROAD TO 0 SUCCESS j
PUBLICITY IS THE MAiL-ORDER
MANS GREAT WEAPON.
MERCHANTS MUST ADVERTISE
"Fight Fire with Fire" and the Dol
lars NOW Going cityward Will
Stay in the Home Community.

Ine merchant who would wage sue
cessful warfare against mail-order
competition should study mail-order
methods. The same tactics that takes
the dollar out of the community will
keep it at home.
And what are mail-order methods?
The keynote of it all may be found
In the one word-publicity. The mail
order house advertises. It does not
advertise better goods at less money
than the home merchant gives, but it
advertises persistently. 1t puts it's
proposition before the public constant
ly. 1t recognizes no dull season in it's
campaign for publicity. 1t never lets
up.
At a gathering in Iowa some time
ago a mail-order man explained some
of the system followed in the cam
paign of publicity. According to this
explanation the mail-order house seeks
the line of least resistance in its
search for business. Whenever they
can find town in which the mer-
chants are not active advertisers they
| flood that community with their liter
allure. When they find town in
which the furniture dealer, for exam
pie, is afraid to use printers ink they
pay particular attention to the subject
of furniture. They are searching for
the weakest link in the chain of home
defenses
Something of this is explained by
the conditions the writer saw in q
mill town in northern Wisconsin. The
local paper carried practically no local
| advertising when the size of the town
was considered, and the stores of the
town were but small affairs. In talk
ing to one of the merchants he com
planned that more than $4,000 was
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1907-04-19

not. They select towns, or specials
lines where they do not have to meet
the competition that is offered by To-
cal advertising, and they make adver-
Using pay.
We want the people to trade at!
home; We want them to build up the:
home community; we want to see the
dollars kept in circulation here that:
one and all of the local people may,
prosper. We do not want to see the;
fortunes of the city, mail-order man
built at the expense of the local COM
munity, but we know absolutely the
value of publicity, and we know the
mail-order houses will capture the dol
lars If the local merchants will not
fight fire with fire; will not show the
public what they can buy and at what
price.
Let us go back to this northern
Wisconsin town and see what 0ppor-
tunities the merchants there were sac
rificing. It was a mill town, and in
no way an agricultural community.
There were not 20 farms within a ra-
dius of as many miles. The industry
was lumber, and the money to run the
mills came from the city. The nearly
1000 employees were paid in city
money, and with little effort on the
part of the merchants in that town
this money might have been kept in
the town. It might have been made
to build a permanent prosperity. But
no, the merchants left wide field for.
the mail-order houses which they i'm
proved, and the money that might
have built a town that would have
stood after the lumber interests are
gone and the mills are closed has been
allowed to return to the city from
which it came, and now every lofty
pine that falls but drives another nail
in the coffin of the town, and all be-
cause the merchants did not believe it
would pay to advertise.
WRIGHT A. PATTERSON.
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1907-04-19
VENICE HAS NO CEMETERY.
City Buries Its Dead on the Little
Island of San Michele.

The Queen of the Adriatic, as We.
netians love to term the famous old
city, is privileged in many respects
and in one particular at least she is
unique among the cities of the world.
She has no cemetery. The only bury
ing ground is the little island of
San Michele, lying solitary among the
lagoons at some distance from TIE
city.
This is one of the boons which
Venice owes to Bonaparte, who recog-
nized the danger to a population from
burial grounds in such a situation
and had all intramural graveyards
closed and ordered the dead to be
taken for burial to this island resting
place. The place is deserted all the
year except on All Souls day, and
then there is tremendous outflow
of about 100000 persons.
AS such multitudes could never be
landed from boats a boat bridge has
to be built specially for the occasion,
with strict regulations as to control
of the living stream in it's outward
and backward flow.
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1907-04-19
On1v ReliAva

BE not downcast if difficulties sur.
round you in your heavenly life. They
may be purposely placed there by God
TO train and discipline you for higher
developments of faith. If he calls YOU
TO to1l1ng in rowing" it may be to
make you the better seaman, and to
lead you to holier trust in Him who
mas the vessel and it's destinies in
nand, and who, amid gathering clouds
and darkened horizon, and crested bill
lows ever murmurs the mild rebuke
to our misgivings: "Said not unto
thee, that if thou wouldst believe, thou
snouldst see the glory of God?'-Rev.
John r. Macduf.
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1907-04-19

sent from that community to the Chi
cago mail-order houses each month.
."That is easily twice the amount that
is spent in all the stores in this town
put together each month";" he explain
ed. Merchandising don't pay in such
a place as this"
A few hours later the writer was
talking with the publisher of the local
paper, and the conversation turned to
local advertising, or rather the lack
of it,
Il was very much tempted to accept
q proposition which received from
@ne of the Chicago mail-order houses
q few days ago." said the publisher
Il still have the proposition here on
my desk. They offer me a cash con-
tract at my regular display rates for
1900 inches, to be used during the
year, and in addition to the cash ad-
,vertising they offer me a small COM
mission on all the new business Sc
cured in this county during the life
of the contract. They say their bust.
ness in this county during the last IL
months was approximately $4,000 per
month, and I would secure a small
percentage on all business done over
this amount during the next IL
months"
"Have you shown that proposition
to the merchants of this town. l
asked.
Il have, and it didn't move them,"
he replied. "They simply say it don't
pay to advertise. 1 would jump at
the offer if it were not for the fact
that cannot bring myself to the point
of doing that which I know will help
to kill this community" o..
There was an illustration of mail
order methods. The wide-awake mail
order man proposed to reap a golden
harvest from the field the very-much-
asleep local merchant would not cul-
tivate.
Does it pay to advertise?
The more than 5000, O00, 900 that finds
its way to the Chicago mail-order
houses each year is garnered by a
campaign of advertising. You, Mr..
Local Merchant, claim, and rightly,
that you can sell the same goods for
the same, or less money, than the
mail-order houses offer, but at the
same time you complain because the
mail order man gets the business.
Why do they get it? Because they
advertise. r . .:zi
They not only advertise, but they
advertise in your field, and they adj
vertise In your field because you do
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1907-04-19
Reclaimjnu Land in India.

A scheme is proposed at Lahore,
India, by the government to reclaim
a large area of land on the Dutch
plan. The Ram of Clutch is a sea-
shore waste, with narrow inlets which
would be closed, allowing the shallow
water to evaporate. The saline de-
posits would be washed out by a
great canal from the Indus The an.
plication of scientific agriculture to
the reclaimed land and the construc.
ton of railway linking Karachi and
Bombay would complete the enter.
prise
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1907-04-19
Not Even Sultan EXEMPT.

On one occasion when the famous
Nasr-ed-din was pressed for money he
went to the sultan for permission to
levy a tax of penny on every man in
Turkey who was afraid of his wife.
The sultan gave him leave, and at the
end of few months Nasr-ed-din re-.
turned with hundred mules laden
with gold. But what am I to get out
of all this?' inquired the sultan. Il
have brought you beautiful Georgian
slave" replied the sage. "Hush!"
said the sultan, glancing over his
shoulder. Don't let my wife hear!"
And the willy Nasr-ed-din Hedja added
another penny to his store.
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1907-04-19
Applied TheoIouy.

%ppHeu neoIogy.
Little Willie Trundy, of Searsport,
Me-, stood at the window one day
watching his grandfather NOW a piece
OF grass near the house. After watch
ing him a few minutes, he turned to
his grandmother and asked if God was
everywhere.
Yes" said she, God is everywhere"
rs Ee here in this room?"
YES
Willie pondered moment, then
Us He out in the field where granny
is?''
Yes, Willie, He is everywhere
Quick as fash came the response:
THAT He'd better be careful or gram
py II cut His legs off,
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1907-04-19
Clocks Of Early Times,

The earliest seventeenth century
clocks had the names of the makers
put on in Latin and set straight across
the bottom of the dial. The next
period showed the makers name
placed across the lower part Of the
dial face between the figures v and
VII. .. s# 55s. .== Il.
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1907-04-19
Child Turnino Purple.

NMary Eighotz, three years old, of
New York, is turning purple. The
doctor says she is suffering with a dis
ease known as purpura hemorrhagica
The child's mother first noticed the
changing color three weeks ago. While
bathing the girl she detected small
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1907-04-19
Newspaper for Einanciers.

M. Rouvier, the ex-premier and the
greatest authority on political finance
IN France, is about to start an impor-
tant daily newspaper, for which he
has already raised $500, 900 nut Of
the total capital needed, which he
has fixed at $1,400, 900 This paper,
will be both political and financial.
and viii serve as the organ OF the.
.B,anque de Paris ct des Pays Bas. B,
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1907-04-19

body. Alarmed, she applied home
remedies, but the spots continued to
spread. The child's body presents the
appearance of being tattooed. Almost
the entire body is covered, with the
exception of the face, which thus far
has not been affected. While most of
the time the blotches are of a mellow
purple, they occasionally change to
deep plum color or a dull red. Some
blotches are as large as penny, 9TH
ers are no larger than a pinhead. The
disease is probably caused by a rheu-
matte germ.
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1907-04-19
And Then Sonor

It is said that the immortal lines
beginning, Mother may 1 go out to
swim?" are 1900 years old. Multi.
plying 1900 by 1900 will show the
number Of times they have been
parodied. l s. g .= Y !. ST & ,ssz*$5
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1907-04-19

Intelligent advertising icing
the
maitorder methods combating the aI-order evil.
Carson City daily appeal. [volume] (Carson City, Nev.) 1907-1930, 1907-10-10
DR.. w. n. CAVELL, D. o. S.

arson City, Nevada. Office Over
State Bank G. Trust Co.
Carson City daily appeal. [volume] (Carson City, Nev.) 1907-1930, 1907-10-10
NOTICE TO HUNTERS

Notice is hereby given that hunt
ing on the following named ranches
is denied to all persons, and trespass-
ers will be prosecuted to the full
extent Of the law. On all of the kir-
man and Lewis ranches, P. Hoffman,
F. Schact and Fuistone ranches and
on the Schultz and Cradelbauch
property. Positively no permits.
t11t.
Carson City daily appeal. [volume] (Carson City, Nev.) 1907-1930, 1907-10-10
TON OPAH & GOLDE|ELD
SUlLFRCG GOLDFIELD RAIL
ROAD COMPANY.
Local or Pacific Time.
Effectirp May 1901
RAIL.

ESSGi VI dSiitS 4'!i~-
Effective May !, 1907.
Trains leave and are due to arrive
at Tonopah as follows:
Leave-7:20 a. N. for Goldfeld,
Beatty and Los Angeles, via Las
Vegas.
500 a. n. and ESQ p. m. for Millers
Blair Junction, Nina and all points
east and west, via Hazen.
9.20 a. n. and 500 y. Ii. for Gold
field and way stations. Through from
al points east ana wesC via Hazen.
4:2O p. N. for Goldfeid and all way
stations, local.
Arrive-7:43 a. n. and CPS p. N.
from Goldfeld and way stations.
Through destinati,l to all points east
and west via EIazen and Nina.
900 a. N. and 7:55 p. n. from all
points east and west via Hazen and
Nina
1000 a M from Golddeld aid way
stations, local
900 p. III. from Los Angeles, via Las
Vegas, Beatty and all way stations
Trains leave and are due to arrive
at Goldfieid as follows:
l-eave-3:00 a. n. and $50 q N.
for Beatty and all way stations.
G:55 a. N. and 800 p N. for Tono.
pah and way stations and all points
east and west via Nina and Hazen.
$50 a. N. and 7:55 p. N. for Tono
pah and way stations, local.
frrive-S:20 d. m. and $40 p. II
/ from Tonopah and way stations.
| 1920 a. m. and $50 p. n. from al
points east and west via Hazen and
Nina.
! 1855 p, m. and 7:45 p. II. from Beat
ty and way stations.
For tickets, time tables aud infor
nation call on Or address local tickle
agents or the undersigned.
J. #. HEDDEN,
/ General Passenger Agent.
Carson City daily appeal. [volume] (Carson City, Nev.) 1907-1930, 1907-10-10
CLASSIFIED ADVERTISEMENTS
FOR SALE OR Rem

FOR SALE OR RENTING new mo.s-
ern cottages. Apply to
VALLEY LAND 90.
aug22tf Jas. Z. Davis, Sec5
Carson City daily appeal. [volume] (Carson City, Nev.) 1907-1930, 1907-10-10
T. r. HOFER,
OSCAR j. SNIFF

ttorney-at-LaH, Room 5, Smith Build.
ling, Reno, New, p. o. Box SOY.
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1907-07-09
DEMOCRATS GET ANNAPOLIS.
sweep All but One Ward, and May
Secure That, Too.

Special to Tho Washington Herald
Annapolis. Nd. July s.-The Democratic
party won in the municipal election to-
day, electlng tie mayor. counsellor. and
four Of the six aldermen. In addition. It
IS possible that the two aidermauic can
didates in the Third ward. or BLACK belt. +"
will gain their seats because Of a dispute
Ia the count OF ballots
The box was found 20 contain three
more ballots than there were stubs 70
account for. and the judges refused 10
sign the returns. The dispute viii DO
settled by the council
According To the returns. the new coun-
ell Will be as follows:
Mayor. Dr.. Gordon f. Claude, Democrat; coun-
seor, Ridgely p. Melvin, Democrat; aldermen.
First ward, Thomas j. Linthicm and James +.
Strange. Democrats; Second ward. DIR. Frank II.
Thompson aud George ". Evans Democrats; Third
ward. jesse Wilson and J. Albert Adams tcol0redl
Republicans
TO-day's victory was the most notable
In a city election here since 1883, when
the late Dr. Abram Claude, for several
terms mayor, won by about 200. He was
the father Of the successful candidate IN
tO-days contest
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1907-07-09
WATSON CALLS IT RIDICULOUS
Man Whose Horses Take English
Ribbons Laughs at Expense Story.
Declares New York Guesses at Cost
of His Trip-TeIIs What eva
cation" Cost.
srecial . Tha Washinron HeraId.

Special 70 The Washington Herald.
Baltimore. July S-Clarenee w Watson.
president OF the Consolidation Coal Com
pany. was at his Office in the Continental
Building to-day for the first time IN sew
eral weeks. Dir. Watson. who is known
throughout the country as a lover Of
horses. went TO London last May to ex-
hibit few Of his prize-winning animals
at the International Horse Show. He ar
rived in this country last Wednesday on
the steamer Kaiser Wilhelm II. Imme-
diately after his arrival he went to his
summer home at Fairmont. w Va.
where he remained until yesterday.
In speaking Of his trip. Mr.. Watson said
IL had been satisfactory. His horses. he
said. carried of twenty-three ribbons. of
which three were frsts. Lord Baltimore
was the most popular OF the horses ex-
hibited and My Maryland. also came In
for honors.
Mr.. Watson Is Of the opinion that his
park four should have won IN that class.
but the English judges seemed to think
it too fast Mr.. Watson, however, was
backed up in this opinion by Englishmen.
and said that he had always thought
speed was 20 be desired. but that the
judges At the show held that the horses
were too fast.
Mr.. Watson was told OF some Of the ac-
counts published in New York papers
about the expenses OF his trip. One paper
figured out that the horses shipped 70
England cost their owner $4,000; the
equipment $1,000 trainers, help and
transportation. $4,000. and Mr.. Watson's
entertainment in London. SJ0e1O.
Yes" said Mr. Watson, I know what
the New York papers said. The figures
they gave are ridiculous. Now, took ten
horses over and six men. 1t cost me Just
$40 round trip for each horse and 81
a round trip for each man. You can fig
ure that up for yourself One paper, as
you mention. said spent $1,000 in enter
tanning on the other side Ridiculous
Now, the incidentals connected with the
trip cost Just about the same as they
would here. can say that the whole trip
was really no more expensive--in fact, not
as much sO-as the trip 10 the Kansas
City Horse Show"
Mr.. Watson's horses arrived last week
IN New York a few days before he got
home. They are nOw being prepared for
the Horse Show at Atlantic City, which
opens next week, and for which they have
been entered.
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1907-07-09
Corporation Court Opens for
It's July Session.
GOV. SWANSON IS INVITED
lie May Speak at Laying of Corner
stone of Hin MemOriaI-Mrs. MIN
Primary for the Assembly Pro-
pesed-B. II. Cline TO Be Buried.
WASHINGTON HERALD BUREAU.
iBcll Telephone 49,
rass r. c.

Alexandria, Va. July S-Several civil
cases were dismissed and a number of
criminal cases were continued at the
opening session to-day Of the July term
of the Corporation Court. Judge Louis c.
Barley presiding.
Harvey Robinson and Charles Markell.
indicted for the larceny OF copper wire
from the Western Union Telegraph Com
pany. entered pleas Of not guilty, and
their cases We're continued until the first
day of the September term. Similar pleas
were entered 10y George Griffin and
Charles Michael, indicted for arson. Their
cases were also set for trial the first day
of the September term. John Dogan,
colored, indicted for burglary, also plead
ed not guilty, and his case was set for
the third Cay Of the September term.
On motion Of the plaintiffs attorney,
the case Of the City National Bank and
Trust Company against the Mount Vernon
Fire Insurance Corporation was dismissed.
By agreement, orders were entered dis
missing the cases Of c. A. Speiss against
Henry n Girard. r. S. Matthews against
Henry n Girard, ". Knight against
Henry n. Girard, and William II. Power
against the Washington, Alexandria and
Mount Vernon Railway Company a suit
for damages. DIsmissals were entered in
the following cases: SHERMAN and Todes
against the International Fire Insurance
Corporation Of Alexandria. Hugh J. Phil
lips against the Jacks0n-Phnlips Brick
Company. Florence e. Wheatley against
Sidney n Wheatley. Frederick Hohen-
stein. jr.. against Catherine Hohenstein.
y decree for final divorce was signed
in the case OF Samuel J. Petit against
Emma Petit. The case Of the c. Z.
Barker Manufacturing Company against
the city OF Alexandria was dismissed.
with leave 70 reinstate.
A jury was ordered summoned to hear
the chancery cause in the ease Of Estella
Lee and others against Margaret Clark,
concerning the VIII OF Harrison Alien.
DEGREES confirming the reports Of COM
missioners and appointing 5 p. Fisher.
special commissioner 10 sell property,
were entered IN the cases OF the city
council against John G. Cooke and
others
Harry Miller Strickler was admitted 20
practice in the court.
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1907-07-09
YAMAM0TO BUYS GUNS.
Places Orders for Armament with
hrupp Company.

London, July S.-The Berlin correspond
ent OF the Daily Mail says that Admiral
Yamamoto's naval commission, which has
just left Germany, placed a big order
with the Krupps for twelve-inch guns for
the new japanese Dreadnoughts. which
are being built in japan and England
The order will take nine months 20
complete. 1t is stated that it was given
in Germany because the British works
are already working 70 their full capacity
TO turn out Dreadnought armament for
British and foreign ships. As many as
30 twelve-inch guns are now being built
in England.
The japanese commissioners found the
British gunmakers had not expanded
their plants proportionately to the de-
mand for big guns created by the general
adoption Of the DreadnOught armament,
while the Krupps, within two years. have
enlarged their plants at Essen by extern
sions costing Sl5,0O0.000, and increased the
staff from 24,0OO to $1,000 men.
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1907-07-09
winchester Girl n Bride.

Special to TIE Washington Herald
Winchester. Va, July Announcement
was made here this evening OF the mar
riage, a few days ago, in New orleans.
La. Of Miss Lille Hance Calvert, daugh-
ter 81 the late William H. Calvert. Of
Winchester, TO Walter Sullivan, Of New
Orleans They are spending their honey
moon in Winchester. but will live in New
Orleans.
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1907-07-09
Luna ParI1-Beachey's Airship and
COnway's Band Bring Crowds.

Beacheys marvellous airship and Con-
way and the Ithaca Bands p. essence at
Luna Park are responsible for all eyes
being turned on this pleasure center. The
result Of the alrship's recent trip to
Washington proves there is nothing of
the experimental nature TO be associated
with this flying device.
Beachey brings with him many new
creations in the art of sl1idding through
space, and to miss his most unusual per-
Torrance would be to miss a treat.
The Ithaca Band made a splendid i'm
preston at both the matinee and night
performances yesterday, and Patrick Con-
way. the bands Celtic conductor, brings
with him an orchestra that is a revelation
in more ways than one.
His auditors ct both performanc noes, ap-
preclating his willingness TO respond 10
encores, were not stingy with their
plaudits, and, as a consequence, the adj
ditional numbers played, not chronicled
on the programme, made the band doubly
attractive. Few bands of to-day can Law
claim TO having a better coterie Of soloists
than has the Ithaca Band
The Three ArmstrOngs presented
whirlwind Of comedy and trick bicycle
work that was creditable. and the size
of the spacious hlppodrome stage per
mitted Of their executing a series of cycle
maneuvers that could not be accomplished
IN a theater where they would be cramped
for want Of adequate space
The Beachey air-ship engagement
terminates Friday night
July 8, Washington Aerie Of Eagles:
July 10, Corinthian Yacht Club, and July
Il, National Hive, No. l. Ladies of the
Maccabees. viii have their annual out
ings at the park.
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1907-07-09
TWO DIE IN RAPPAHANNOCK.
Man browns Seeking Body of Boy
who Sinks with Boat.

Special 70 The Washington Herald
Fredericksburg. Va, July S.-Thomas
McCarty, aged eight years, son of Lem
McCarty, Of this city. was drowned la
the Rappahannock this evening.
With several other boys. who were in
bathing, he got into a leaky boat, which
sank, drawing him under with It, His
body had not been recovered up to
late hour.
James Petit, a laborer, aged about
twenty-five years, was drowned while as
sisting in a search for the body Of young
McCarty. He had been using a hook
from a boat but went to shore and
started 20 wade out IN the river, and
getting I'm water over his head. drowned
before assistance could reach him. He
leaves a wife.