New-York tribune., 1907-09-29
HIGHER PRICE
FOR MILK.
THE SHEFFIELD FARMS.
SLAWSON-DECKER co.
Explain Why They Are Going To Put
Tho Price Up. And Why 1t Is Better
For People To Pay Them The Ad-
vAnced Price.

What are going TO do about 1t: On October 1
we are going the price of our regular House
hold cents to cents quart. and
that 1t is only matter of justice to our Gus
and TO ourselves that we make public our plain
and simple reasons why.
We going charge more because II is costing
to furnish the milk which comes up to our
standards richness and cleanliness and we Will
furnish other.
Do we serve better milk than other concerns arc
.ervings standard OF butter fat which we re-
outre the farmers is much higher than the other
great require.
Certainly, butter fat means cream Our milk has
more cream-it is richer milk-a great deal richer
than by other large dealer in New York.
IN America
How do I'VE get 1t? By requiring II and by paying
extra 1t. We simply refuse all milk that does
not standard of creamness; and we make
It interesting for the farmers il they will keep only
the give still more cream to the
quart.
What Is method Of interesting tho farrnerF
give cash premiums for milk that Is richer than
the analyzed requirement Last year we PAID over
to farmers 100000 90 IN these pre-
miums-and made customers present OF
that value IN their milk
Do farmers appreciate the situation? Don't
they! We have induced them TO produce more
cream they find that they make more
money by working their cream into butter-unless
pay a
We paying the increased rate for we VIII serve
nothing else than tho richest milk we can obtain
1t means that must charge cent quart more
customers will get than
the extra penny's WORTH compared with any 8
cent milk OF other largo dealers.
Have any other reason? The other is the most
important We give customers all the ad-
vantages of immense plant and our thoroughly
scientific methods tho testing of milk and the as
OF purity.
The testing of all mk-our Pasteurtzsd milk
and Household milk-s under the supervision
of one Of the mos. renowned chemists in America
That supervision extends 20 the country
creameries milk is received for shipment
York. Tho milk Is anaIyzed a IT comes to
the creamery. The water with which the cans and
bottles are cleansed is analyzed and required to be
chemically pure.
handling of the milk reaches the city and
while it Is being delivered to customers.
Are the only large dealers who provide that
scientific supervision who have tho complete
facilities 1t? We ere-very frankly and very
positiveIy-ve ar the only in Now York
prepared at great expense to do that work
And We doing II. right 10 the limit We 90
not mean TO a single quar-, OF milk. at time
10 anybody. fails the scientific demand
and the full demand OF the reformer' for fresh clean
rich. milk
Concerning tho matter of bacteria, how SAFE Is
our Household milk: Just safe as money and er-
pert knowledge and the utmost care can make any
milk that IS not Pasteurized
Our Perfectly Pasteurized Milk IS absolutely safe
or cours. Pastsurize our rich' Clean fresh
Household milk. We have other. 1t contains 20
ner cent more cream than richest milk sold by
other large dealers. We have not put up tho price
Of tho Pasteur1ed. Will continue 70 sell for 10
cents quart.
Are We speaking by the book' Don't worry about
that We have the facts and figures not only OF our
trade bat OF the trade OF other large dealers. to
back up every statement We have made
What il the extent of business In the city,
Well We keep 40 and 300 delivery wagons very
busy And Central once telephone. over which
people give orders is
$3.50 COLUMBUS.