Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1907-01-10
SECRETARY CRISSEY
GIVES some GOOD ideas ON AD.
VERTISING ABERDEEN.
The Efforts of the Chamber of Com
meree to be Supplemented by Indi-
vidualS. Personal Interest Means
Much to the Officers and Commit.
tees of the ChamberO of Commerce.

The plan adopted by the Aberdeen
Chamber OF Commerce to have citizens
OF this city and vicinity make out EXTEND
ed lists of acquaintances, relatives and
friends living in the older states of the
Middle West. East and South, go that
Aberdeen literature may be sent to these
addresses, seems almost ridicuously sim
pie, yet a moments thought will con-
vince anyone that the results obtained in
this wav will be infinitely greater than
could be secured through anv other
method. expensive or inexpensive, of
advertiging the community.
The potency Of the idea does not de.
pend entirely upon the literature sent,
but is vastly increased by personal let
ter, which goes in the same mail with
each and every piece OF advertising mat
ter. In this letter, the recipient is told
at whose request the literature is for
warded. In consequence of the person :
al interest aroused in this way, our book
let is carefully read instead OF being dis.
carded without examination.
An interchange of letters naturally fol-
lows. Whether this resultant cores
pondent is addressed to individuals or to
the Chamber Of Commerce is absolutely
immaterial. since in either case splen-
did opportunity is offered to forcefully
present Aberdeen's advantages from
many standpoints. No work can be 80
successful as that which enlists the Of.
fort of every resident OF Aberdeen and
its territory.
Another phase Of this plan which ia
perhaps even farther reaching than the
idea above set forth, Ia the writing OF
letters to old home papers. The man or
woman who has come to Aberdeen with.
in the past few years has a chance to
reach hundreds, and in many cases
thousands. of people. for letter of this
character would be readily accepted by
the Eastern or Southern editor, and
would command an interested audience
through his columns.
SO many people are inclined to pro-
nounce these ideas excellent, but it
never seems to occur to them to do their
own part by making out long list and
writing the suggested news letter. With.
out individual effort and earnest COOP
Grafton nothing can be accomplished,
In making out lists they should be sent
to w. L. Crissey, Secretary of the Cham
Der OF Commerce, and always signed
with the sender's name.
Secretary Crissey will be glad to pre-
pare the newspaper letters if you will
give him few facts which will serve as
an introduction to connect the letter in
a degree with the community where it is
to be published, or he will furnish Aber-
deem facts for you to incorporate in your
own letter, which would be infinitely
preferably. Perhaps there are others
here from your old home-little person.
al items about them will make your let.
ter doubly acceptable to the editor to
whom it is sent.
The Chamber OF Commerce is going to
do everything in its power to make Ab.
erdeen known as tho greatest lumber
port in the world the city with the larg.
est payroll in the United States in pro.
portion to it's size, deserves to be.