Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1907-02-20
ADVER TIS|NG Is
THE SECRET Of
PROSPERITY
That Keeping Everlasting at il
Builds Up a Town Is Proven
by Phenomenal Growth of
Western Cities.

Western Cities,
Keeping everlastingly at it bring.
success in town building as in every
other business. The beginning of ar
energetic booster movement in Albu.
querque makes of timely interest The
following strong plea in the inter
est of town boosting in a recent is.
sue of the Dry Goods Reporter:
one does not have to be a kcer
observer of the tendencies Of The
times to know that within the pas
decade the subject Of town adyortis-
ing, town boosting and town indus
trial expansion has become of vital
Importance to business men every
where. The merchants in the small
est centers of population are feeling
more and more the need of doing
something to make their town at
traCttve, to bring it to the attention
of the people in the surrounding
country. The larger conters are max
ing such strenuous efforts to divert
trade from the smaller towns that the
merchants Of the latter nave the al
Tentative of boosting their own town
or Of seeing its trade and prestige
gradually decay.
The country has become closer knit
with the extension of railroads, troll
leys, telephones, newspapers and ru-
raj mail delivery. Distances have been
cut in half. The rival city that for
merry was too far away to draw trade
from the smaller community has by
some magic come closer and pro-
trudes itself like a knife nto the re
tail business interests Of its smaller
neiEhbor.
Most Western Towns Agricultural.
In the west a large percentage of
the towns are agricultural. They grew
from the necessities of the farming
population within a circle of ten TO
twenty miles, or even fifty miles at
first. When the railroads came these
towns became shipping points for
grain, and live stock; depOts for farm
ing machinery. building material. etc.
As population increased certain towns
took the lead in establishing flour
mills, canning factories and foun-
dries. Others became railroad termi-
mails and boosted Of machine shops.
This brought labor and developed an
industrial center. Mineral
developed other towns
But at the first they all grew from
the immediate necessities of trade in
a relatively small area. The mos. inn
portant factor in the early develop
mem OF towns were me na(uiaL al
railroad facilities The railroads gave
many towns their first boost toward
subsequent greatness. 10 pe a ran
onU ori ""9 = P"7'-'
Then at a later decade began the
drift to the larger cities. The means
of travel became easier. the news.
papers Gaining a wider circulation.
th6 lure of he CITY extended into the
rural districts the villages the small
towns. and the result was that the
younger generation looked toward the
larger towns and cities AS the goal
of their ambition. Irnconsciously the
Iareer cities wore advertised at the
txnense of the smaller ceuters. Towns
that had been enioving a SLOW but
healthy prdwth found hey were re-
p,aining stationar, If moi lnsinp I'm
n-ooulation
Coincident with tbis movement
came ne extension If manufacturfng
from tho past to tho ,yosf Al tho
first Tho layer oitiee were chosen
and tbo resnIt vas ia accelerate their
growth Chicnpo rrew easter than me
sum tntaI increase in a hundred ord
nav. MIMI, ral tnu,ns
Manufacturing Moves Westward.
,,.,n,,
80 ''""l"0'ui'" 9''''"
west ana the MISSISSIPPI NalIeS ne
came the home Of factories, the
m,uor oitio. cola ,o,, i,,,ctus Tho
~lahuIacluflh INDUSTRY began e." '"-
cate in smaller towns. Labor strife.
increased rents and other conditions
made tbe I.rre renters loss desirable
TO a certain class nf manufacturers.
and tbe town of moderate size was
chosen for a Location ReaIizine This
nov. condition tho smaller towns were
ouick to tako advantao of the trend
in industriai affaira ana commercial
associations began to multiplv and
moro energetic and systematic efforts
,yere n,sde NV smaller ,enfcrs to in
durc c,ritaI to Locate This brings
~. No. ~ 1T drc,dr reriad
i'm which no ART nf town ADVERTISING
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