The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1907-01-04
A Costly Newspaper

All sorts Of questions find their way newspaper Of
flee
Frequently some friend asks: How can YOU afford sell
The Star for cent? Or the query In this shape;
allow can you pay for the news-al Of the news-and
then sell paper for penny ?
A cent is ample to charge for any daily
paper 1t is fast becoming recognized the standard Of
price of all Of the greatest newspapers of the United States
few only charge
In New York Chicago Philadelphia Boston. Cincinnati
81 Louis aud other large cencrs OF population scent
papers disappeared years ago and the aud cent pub
ieations have taken those fields exclusively.
Such has also been the in hundreds Of lesser cities
1t is only here the Pacific Coast that few journals
have eung to the old.iashioned charge Of copy
and they CUT THEIR RATES ON COUNTRY CIR
CuLATIoN TO WHAT IS PRACTICALLY THE 1
CENT RASIS
The Seattle Star the pioneer paper Ia the Pa
cc Northwest It's publishers being newspaper from
the and familiar with developments Of the business
In lis most modern aspects decided that would only
be possible. but advisable put this field paper
carrying all OF the worlds news in compact FORM
How well this undertaking prospeed during the last
eight years the Seattle public knows
Success in conducting newspaper neeessitates
large circulation. n requires the multiplication Of tho pen
macs daily BY honsands and Of thousands It needs
good support from The advertising columns
An independent journal like The Star which has no pol
COMETS money from circulation and Advertising These
be ample.
Large circulation brings high rate for advertising The
Star has this circulation Seattle merchants well
know. and charges fair price for every inch Of its space
sold for advertising purposes.
1t member OF the Serpps Publishers Press gath.
eng association and has been member for nearly eight
years
When the Serpps News association extended its
the Pacific Coast about ten years ago. II was ia working
alliance with the Publishers Press association Of the
states Recently the Serpps organization bought the Pub
fishers Press business bodily and amagamated with its
To-day the serpps-P Publishers Press combined organiza-
ton supplies over FIVE HUNDRED afternoon American
newspapers with the worlds teegraphie Included
this number most Of the leading journals % the central
and eastern states Of which also take the Associated
Press
This ast-uamed organization still prepoudefance Of
about newspapers-servng 7oo-but the SerippsPub-
fishers Press is swiftly coming up and viii inevitably
take and pass the Associated Press within coipe
OF years The ScppsPublshers Press service gen
orally recognized SUPERIOR the Associated Press
service for afternoon papers, while the Associated Press
still the best for morning dailies.
The ScrippsP Publishers Press wire the
tire world daily. The Star gets wires
its editorial rooms, employing its telegraph operator
for the purpose Hence its service quick IS posi-
bic secure
One great feature Of the hgcass bought and paid
for BY The Star what is known its Newspaper Enter
'Sise Association product.
Several years ago The Star entered an arrangement
with welknown newspapers OF the and central
west 10 without any regard the best possible
matter obtanabe for newspapers from the pens the
eminent and Of the world The plan TO get
something better than had been obtained before by any
newspaper. and to obtain it continuously.
The results have exceeded expectations Throughout
civilized world the notable and women in liera-
udif and
articles and topics TO the newspa
pers this association. Only this week The Seattle Star
published series Of special articles from pen Of the cce
brated Count Tolsto the great leader Of the Russian people
the burning questions Of the presen-day revolution in
Russia Day after day the Of celebrated writers and
Of affairs appended interesting contributions in
The STAR These articles be obtained by any other
neuspsper publishsd in this city,
So remarkably has the Newspaper Enterprise Association
developed that it is actually expendng over 100000
per year on its work Of getting this exclusive together
The Star pays IT'S exact proportion Of the total expense of
this costly mutual association and a big sum
annually.
These articles could be easily sold profit thousands
OF newspapers all the country but they sale
at price They represent the ideas and the pioneering
investments Of the few newspapers interested and their
as exclusive features is beyond price
The Star is not cheap paper in any OF the
il buys the best and most costly matter used any daily
Seattle.
puts as much effort and money into its local news de-
parment possibly be spent advantage force Of
ninety persons is employed daily in It's business and editorial
rooms preparing the and printing the paper Hundreds
Of carriers and newsboys distribute its five editions daily
The Stars price is the standard of the United States
today-the standard for the best papers-ONE CENT
Since The Star established IN this city its owners have
found worth while repeat their undertaking by putting
in daily -eent papers in three other cities Of the Pacific
Northwest