The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1907-11-08
TO PRETENDERS.
A Wholesome Word for Guidance.

Just a word to you, Golfers" and
other glaring examples of Modern yell
low journalism and Cigarettes.
Environment gives you viewpoint
from which it is difficult TO understand
that some people even nowadays act
There are honest makers of foods
and healthful beverages, and there are
honest people who use them.
Perhaps you are trained TO believe
there is no honesty in this world.
There is. although you may not be Of
a Kina 10 understand it.
Some of you have been trained in d
sorry class of pretenders, but your
training does not faint the old-fash-
toned person trained without knowl-
edge of pretense and deceit
These letters came to us absolutely
without solicitation. We have a great
many thousand from people who have
been helped or entirely healed by fol-
lowing the suggestions to quit the food
or drink which may be causing the
physical complaints and change to
Postum Coffee or Grape-Nuts food.
You are not intelligent enough TO
know the technical reasons why the
change makes a change in the cells of
the body. Your knowledge. or lack of
knowledge. makes not the slightest
You can print from old and worn
plates all the cheap books your presses
viii produce and sell them as best you
can, but such acts and your learned
editorials are but commercial, and
seek only dollars" and much by pre-
tence.
When you branch out into food
values you become only ridiculous.
Stick to what you know. The field
may be small, but il is safe.
The first Letter is from the president
of the christian Nation" a worthy
Christian paper of New York.
New York, Oct. ., 1907.
Postum Cereal Co.. Ltd.
Battle Creek, Mich.
Dear Sirs:
am. this morning, in receipt of the
enclosed mighty good letter from one
of my subscribers, which l forward to
YOU. and which 1 am sure you will be
glad 10 use. I am personally acquaint-
ed with this lady, and know that she
has no object in writing. other than to
do good Cordially,
John W. Pritchard. Pres.
Brooklyn. N. Y, Oct. 1, 1907.
Dear Mr.. Pritchard:
Noticing Postum Food Coffee adver-
tised each week in your reliable paper
/ concluded to try it, and feeling it q
duty towards those VINO may nave sur
fered as I have from indigestion, de-
sire to state what wonderful benefit
have received from Postum, although
using only a short time, and not do
alone realize and appreciate its gooC
effects, but friends remark, How
much I have improved and how well
look" and I tell the facts about Pos
tum every time, for since using it
have not had one attack of indigestion
II is invigorating, healthful; does moi
affect the nerves as ordinary coffee
and il properly made, most deliciou:
drink. Although ! have not had muel
faith in general advertising, yet, find
ing Postum has done SO much better
FOR me than I expected 1 am more in
,iined to prove all things. hold fas
that which is good" 1 am so Thankful
for good health that 1 want ii know
what a blessing Postum has been Il
me. You may use these few lines as al
ad. II you so desire, and my name also
Very truly yours,
Anna s. Reeves.
975 McDonough St, Brooklyn.
Coffee hurt her, she quit and uset
POSTUM. She don't attempt to analyz
hut she enjoyed the results. Under
,,eath if all There's a Reason"
POSTUM CEREAL CO.. LTD.