Los Angeles herald., 1907-01-20
w. SCOTT SMITH

personally interested in the splendid
work which has recently been inau-
gurated by the Development Society of
California. This work is no less than
the raising of an immense fund, full
half million it is hoped, to be eXpend-
ed in the thorough advertising of this
section through the east and middle
west
For some time the men who have
been doing things on this coast have re-
allied that the psychological moment
was at hand to make good the desul-
tory work that has been in hand for
years looking toward the uplifting of
what they know to be the most favored
portion of the globe. The beauties and
advantages of the entire Pacific coast
had been exploited from time to time
! in fragmentary way, and these eff
forts, unsatisfactory as they were, re-
suited in a development in both popu-
| lation and material wealth which was
| far beyond the brightest dreams of the
most sanguine. The great northwest
was early in discovering that all the
old methods had been outgrown and
Montana, Idaho, Oregon and Washing
ton are now organizing and raising a
fund of several hundreds of thousands
of dollars to be used in exploiting them
selves and turning in their direction the
tide which has set in toward the south
west. The men who stand at the head
of affairs here have never been behind
the rest of the world, and they have
met this movement with the Develop
ment Society of California, the purpose
of which is to bring all the wonderful
truth about California home to every
reader on the continent.
ITO successfully carry out this stu
pendous undertaking they have adopt
ed the policy of the first business men
of the nation; they propose to use
practically all of the leading daily
papers, magazines and agricultural
papers of the east and middle west.
They will keep not only the beauties
and the magnificent climate but the
physical and commercial ad-
vantages of this whole section before
the readers of these publications from
one end of the year to the other, there
by adopting the motto of the men who
have made immense fortunes out of ad
vertising, Keep everlastingly at it.
There can be no question as to the
result of such an advertising campaign,
carried out as it will be by men who
have won front rank in their business
by their success in getting the most
possible out of every dollar invested.
This is the first time in the history
of California that a really businesslike
method of advertising the state has
been attempted and there can be no
question as to the results. 1t will bring
an army of pleasure, health and home
seekers which will dwarf all records
of the past. They will come not only
for recreation, but to people and till
the unoccupied lands, open up new in
dustries and swell the ranks of pros
porous business men. All this means
such as the state has never
known and in it every man of this
section is vitality interested. AS has
ben indicated, an immense amount of
money will be required if this plan is
to be carried to a completely success
full issue. The leading men in all the
large cities of this section are support
ing the movement generously but eV-
cry community and every man of means
should be proud of an opportunity to
assist. No one who has the true inter
est of his home at heart can afford to
stay out, and this applies to our town
and our people with as much relative
force as to Los Angeles. The men who
are behind the movement draw no sal
aries, they are giving most literally of
their money, their time and best eff
forts.
Every possible safeguard has been
thrown about the funds so there can be
no leakage and only the very small
margin of 10 per cent has been re-
SSiNSu lOT lHS HSCeSSdIy eAptHSSS, lStH"
ing full 80 per cent to be spent in ad-
vertising and with men like II. E.
Huntington, Joseph Mcmillan, o. "
Eaton, w. j. Washburn and w. Scott
Smith of Los Angeles; u. S. Grant of
San Diego, Judge Frank Short of Fres-
no, Frank Miller of Riverside and a
hundred Others who might be men
toned backing the society up, there can
be no question of it's absoue good
faith or that 1t will do a splendid work
for this country If the people who are
to be benefited will only support 1t as
they should. Let our own community
be among the first to respond and let
the response be thoroughly adequate
one.
Anyone wishing more complete in
formation should address the Develop
ment Society of California, room 769
building, Los Angeles"
Full page advertisements to be insert
ed In several eastern MAGAZINES have