Evening journal., 1907-05-22

Few lay readers have any idea OF
the vast number Of technical maga-
zines and magazines that are frankly
advertisements of trades, schools. and
fraternal organizations, which are pub
lished in the United States at the pres
ent day This branch of journalism,
with a few exceptions. has sprung up
within the last ten years. and has
iourished nightly since the discovery
Of cheaper processes has made possi-
bic the low-priced magazine. Most
journals of this type are ephemeral in
character, continually dying out or
merging into other magazines, but fire.
quently where the interests of large
number of people have been concern
ed and a real need has been filled. the
magazine has attained premanency and
a recognized position in the journalistic
world.
Most of the magazines which we re-
view this week are technical or adj
vertising in character. and differ great
ly i'm the value Of their contents and
in their personal appearance. At the
same time we have found something
of American cleverness in each one of
them, and have marveled at the
amount of entertainment TO be deriv-
cd by an outsider to whom the tech
nical language is Pekinese.
At first glance, the catalogue of the
! Truscott Boat and Auto Supply Com
pany appears dry reading. but the de-
scriptions of auto lights give them the
glamour OF Aladdin's lamps, and there
is a delightfully."- ogre-ish look to the
/ collopsible ventilated. four-way Cog
giles. Besides the name of Gabriers
| horn is peculiarly suitable for an auto
signal. as the startled pedestrian is
generally quite under the impression
that he is hearing his last trump.
The Travellers Railway Guide. Eas-
tern Section. contains five hundred
pages Of solid information for the tour
list of these here parts of the United
tates or Canada. He can find out
how and when TO go anywhere. and
how much it viii cost him, and where
TO get his dinner when he gets there.
If the city is extra large, a map is
provided to prevent his losing his
bearings. Also a calendar and postal
rate table are furnished lest the con,
fused state of mind incident to travel
cause the tourist to forget these fun
damental facts.
Inventive Science is a magazine pub
lished in the interests of American in
ventors and of the School of Invention.
which aims to teach inventors by cor
respondence not how to invent, but
how to manage the business end Of
selling their inventions. The. inven-
tions rather interestingly described
are chiefly small articles generally use
full Attractive is the turbine top which
spins by being blown into. 1t is re-
commended as a toy for weak-lunged
children and it might further be en-
ployed as a safety-valve for long
winded orators
The Stellar Ray is something of an
inducement to people to put their trust
in astrologers and soothsayers. It adds
to its astrological discussions so many
interesting articles of a concrete ma
ture. as Childhood in Japan, and SEN
sible talks on opportunity and viii
power, that il contains much that is
worth reading.
The Home Advocate is a Philadel-
phia paper published to promote the
Grand Fraternity, an insurance or
ganization Beyond the fraternity
notices proper, it contains chiefly var
ious anecdotes.
The Amalgamated Journal is the Of
fetal organ of the Association Of Iron,