The daily morning journal and courier., 1907-09-13
WHERE TO BUY
 THINGS IN EUROPE Advice For Tourists With Money That Is Burden
 some. NOT GUIDE-BOOK HELP But What the Inexperienced Tourist Needs To
 Know.
NOT GUIDF-BooK HELP

What the inexperienced woman tourist needs to know is how best to expend her money in Europe and it is just this sort of knowledge that she cannot get out of the guide books. Baedeker nominates some of the principal shops in certain cities, but he seemingly takes it for granted that the tourist knows just what are the specialties of that town before he ar rives.
 Now that is just what the average tourist does not know, and it is what he cannot find out except by investi- gation on the spot. What is the re- suit? Simply this, that if the trav- eler has only a brief time to spend in such a place as Florence he must etth- CT neglect the Pitt and Offizi gall leries or go away without discovering that the ancient city is stil unriyaled in her ntosaics, old silver and em- broideries. A woman may spend hours and hours in studying the shops in European cities and finally buy something only to learn to her chagrln that she could get it better and cheap CT in the next city.
 On the other hand she may see something that suits her and is mar vellously cheap in the very first city she visits, and she may say to herself, "Well, it would be foolish to buy with out further investigation shall wait while" Then she may travel through Europe without ever again seeing the same article at a price nearly so low. Therefore the very first principle to follow in shopping in Europe is, when you see a thing that you want compare the price with what you would have to pay at home and if it's bargain buy it. You may never see it again.
 You will make some mistakes by adhering to this rule, but you will not make nearly so many as you will by waiting to find better bargains. The second thing to do is collect some information as to che cost of things in various European cities. In doing this @ woman should remember that her information will not be worth a sou unless it is collected scientifically. The woman who relies on what one particular friend who has been in Eu- rope six times tells her will be misled, for the simple reason that the per sonal equator, will enter into this computation.
 This kind of information must be gathered from many women-and a few men. Sometimes men take an in- terest in the shops, because they have to buy things for their wives. They are likely to apply business methods to their observations and with the as- sistance of the wives, who naturally know more about the real value of the articles than they do, they usual ly reach fairly accurate results
 Paris is naturally the Mecca of the shopping woman. The French capital long ago earned it's worldwide re- putation for the creation of the most artistic things in dress and that re- putation 1t holds yet. But there is one thing which the typical woman tourist does not know, and that is that the purchase of the representa- tive Parisian gown is an expensive luxury.
 The toilets which make Paris fam ous cost hundreds and are to be bought only by people of wealth. Those who can afford to spend, say, about $100 for frock will go far and fare ill in Paris. AS matter of fact they can buy within their. lnean2 much more satisfactorily in London, for whose trade line of very pret- ty Parisian gowns worth about 20 pounds or 25 pounds is turned out.
 Furthermore, the woman who wish- es to invest in Paris fashions must have time. The master minds of Pa ristan dressmaking and millinery do not turn out work at white heat. They ponder and contrive and polish, and it is for this, as well as for materials and workmanship, that you have to pay many good francs,
 For the woman who has not un- limited money and abundant time al her disposal the paradise of dress