davidaulloa/AmericanStories huggingface dataset:
Der Sonntagsbote. (Milwaukee, Wis.) 1906-1912, 1907-08-04
Der Better 1tISrHpcriebpSrs
nnes preeeii.

Der 5dBpooo z observation-disclosures
proceb begann an 2. Ulai, uno IS
oausrte 9enau eiuen Mondts e6e aus
ben D%0rgelaoenen 24S Wdnnern bic mo-
tbigen II @sidporeHea ausgeDdblt
DaIeH. IS puroen 50 8elafun8s5suz
gen u. 81 @ntlaitun9s5eusen Dern0ms
men. 9snauer G6dbung mad toitets
Der pr0ceB BEN Staat Sbabo $4,000,
oem @ountp, in 6em er gefdbrt uuroe,
$25, 900, IRb bic 8ertbeioisung oes
Qnsetldgten oerurlahte cine Qusgabe
non $150,O00. BON ben 0rei Der Be-
t9eiIisung an Der Grmoroun9 oeg Grs
@ou0. SteuHenberg an3etllgten Be
dmten Der @eitern federation Of ri
ntrs lieB Der StaatsaHpdlt 6uDpooo
5uerIt pyoesHiren, neil En- gegen cieisn
be ftdrtiieH 8epeiie gu BADEN g%lau5ts.
Da 5dppOoo nun freigeiprohen III.
fiRS bic 4usittsH auf rs6srfabruns
Der beiOsn aHoersn @~ngsllagtsn ni6t
iebr ginitig.
Sn ieinen SnItructionsn an Sic
geidnorsnen bate Ri6ter 0ooo
linen geiagt. baB mad benz @eIebe BON
Soabo oos 3sugniB zines Mit6eliers
erf 6ann g~Iaubbaft lit, penn es ourh
anoere 8epeiie seitiBt pirO, Die fir
Fid aaein ii6er5MgsR0 iHo. 5erner
bate er ibneH srildrt, oaB lie 5aDnooo
Hur oann Der 5bsilRabme an Der gr-
m%oroung oes @ouoernsurs Steunens
5srs iduIoig fiHoen oiiriten, fuenn lie
aus ieinen sigenen Dorten un0 nunbs
Iungen ouf feline seiitigs urbt6erYdaTt
ooer anitiItung res 9srbrehens I6lies
Ben mibteH. WeHn lie aud nur i'm
3peifsl 0ari6er pdren, Of bic Jpn ons
iheiHeno oer0dftigsnOen 8e3isbungen
9opppoo's 5u osm eigsntli1en M0roer
Srhdro Rint auf barmloie Weiie gee
oeutet tperoen t0nntsn, 10 mibteH lie
ibu freiIprs6en. IS Iasen a6sr teine
S6riititiide Dor, Die an uRo ids iihl
bepieien. oaB 5dppooo ben Grharo
geoungeH bate, 8ou0. SteuHenberg
meuhlinss gu ermoroen. Der Stat
battle nur oeu Qddpets er5rdht, oab
9aDp0oo uno bic anoeren geemten
Der rWeIisrn FEDERATION Of Winers"
Dor uno mad Der 5bat NIT Srfdro
in 8er6inoung gsitauoen uno ibm
@elo seididt battsn. "a lsoiSli9
Sr6aro IeIbH ben angsblitsn SdliI=
lei gu oieisn @~e3iebunsen seliefsrt
bate, uno isinsr a~usiase ansiu feline
8epeislraft bsigemsFen psrosn ourfs
te, 70 sinigteu ii6 Die 9siAprrenen
mad LANCER uHo eingsbsRosr 8eTas
tbuRg aui Elm freiipreasHOss grtenntz
Hib.
Bon ben 6ysunosn Sappooo's purs
Be oas 0eroict natiirli4 nit groBem
Subsl aufgsnommsn, @ouO. 9oooing
BON Soabo oa3egsu mdbts teinen gsrs
Iud, ieine idpsys @nttduIhuRa iber
bds urtbeiI gu Derber5sR. Gr tiROigs
te inoeb an. bab Der 6abnpoos 5ou ais
erlsoigt betradtst peroen ioqe, oaB
bingsgen 6appooo's Mitangetlagte,
Wloper Ger gr1iiSent Der WetliteR
8ersleutei0oeratioRl petti5one. Stepe
Iodms uno - iDenn man ion ausTins
big made - Simptius nun crit redt
nit allen @ifer 2erfotst peroen ioQen.
Wtober, gegen ben Der Staat su5etan.
oenermaBen ieineu idyDG6Iten San
bat, lit o~Orlduiig 5e3eR SteQunl Don
$4,000 giir9idaft auf frtitn 5uB ges
ieBt poroen. Sir 9ttti6ont nurbg
tein 9eiud um 3aIaFung sur 9ar5-
ib0it gelteat. 0d Die oiesbe3iaIiae
Sonfsrsn3 Der Qnpdlte reiultatlp8 0er.
laufen mar. 9etti5ons's QroeeB purs
be aui ben l. Scto5er angtiebt.
Der Sonntagsbote. (Milwaukee, Wis.) 1906-1912, 1907-08-04

Die GrpIoFpn auf Der -@scrsios
fat Nicer in peiisn 2reiTen bic
Majus 4atafrophe ms gesdhi7ib
a~;rsien Il. nit Gtier purot easuHaidd
6siprettu. eag ooh sissntlit BE 9ets
ar.ofuns su ZEN agitss nit Sc-n,r
ssb. llns abstcl ssoausTt raa. crs
aus rein p0Iitifhta Ra5H1ttn
aus @sT'u8e esrsiHoeti ruroen. eas
'Stiff 81 hStn. osHu cine lHityIans
ans H5sy sie u-is6s ar SIg.cFca
5a;ss sepis .tneE pss.5osgsR lutss;s
Der Sonntagsbote. (Milwaukee, Wis.) 1906-1912, 1907-08-04
HIlsrIei lntrressantss.
00oo0900e0 0-000oo00900

0as 8uRoess 9anSamt in Wafhinss
ton ma6t Die @r0ffnuuq pom 3125OO
Gcres 2ano an Der 9dciiicaRiiIe Be-
FAINT. 8aoon iRo 1875 4cres
i'm Suiau0iue= uno SdcramentozD is
itrici pon California uno 1850
@erss i'm 0iitritt ron 9oiie in ,Sodbu
5elesen. Die gr0ffRuug erfolst am
30. SEPTEMBER uno bic G-inirdsun9
am 80. Getobsr D. s.. Dos Qono in
California lis9t in glumds Co., iio.
oltli9 bon 2uincn uno strii6eH ben
DIAMOND Wountains uno glumass
Gortrsisroen. Der 9tsirt in Soabu
lissi hauptIddlif an 5aouier ots
SoIomons6ufes. iuSli6 pon osr Bit
Ter Rect 6critrsisroe uRo i'm Soabo
So.
SIN 9unossireisgeriht in Wilmin1s
ton. 9sl. bat MISUNDERSTANDING nun
eins 9llss siaselsitst sestn 6. :. III
4oRi os 0emours C 60, Die &. &.
On Bent 9opoer 60. in 9sp .Sers
zen. forte "A anbsrs gorporatjcnsn,
Bic sniamTsu zen QulcersruT bilosn.
aRo II sjn3elus Qtriousn. oie nit Die
len 26 Gorporationen in &erbiHoun1
Htbt. Die 8lassidrif; iibrt an. oob
Die 8srtll9,eH in 5piiaeRaaailidem
0anosl nit 0ulosr nnD anetTeR grs
p%loFpFoiisn hih6ftiat Fno uno sas
iossn. Sbsrman1te 4Riis5 ruHs9ss
feB i5ettysttn ba5sn. 0ds gegihs
Miro triahi. sirsa -@Usiosr4 sar US
pidluns otr @tihifis uuo aufloiuns
oss fruits 81 ssEennsH. 9Es ssr
8iaaefdIir ssst her5og. SaB nd i6on
i'm Sabrt 1872 aus gul9erf16 :dRtsn
oisiSs 0aEoss. NIT @usGa6me opu
oreien T1 81 siasm EtuRs ss-biuota
In g, G5N5t, Ois 9uIerpTstit gu -rts
su.iftn- uHo Die Gei5dfte Ger aHa6s
bSHspsn Observation-Disclosures 80 gujnis
rsH. Tisisr Syuf Hft5i nun mite.
essi5sosasR g1msn i5eR s. Sssss
Der Sonntagsbote. (Milwaukee, Wis.) 1906-1912, 1907-08-04

seiq sur gerhaiung dhnIiher uHsIide
u. Daourh sur Reiiung ron UienlheHa
lehen aeae6eH. 4ebr mas piesen einise
6unoert WenIhsnls5en geseH pollili9s
RHdiihienl Sine uEieriuduHs uHrne
aud lber alien 3nsifsI feFsefeat haz
ben, boB bic Spanier fiir bic ~Ulaine's
8atdfrupbs d perdntDortlid pds
ren = uao oas bari Hiht IeiH! 9fles
muno sIaubt hsute mehr, ooB Die
.Maine" ourh cine grploTou DOH Il
BEN 3erit0rt puroe; iel6it in Wdrines
~treiieH berrifdt isbt ibsraa bic ans
iIht, Dab bic uriohe 0ss llnglids cine
grpIoiion iHHsrbalb 0ss Shiffsruumes
sepeien. 60 Iange abr Die Blaine
aui BEN WeeressrunOe lisgt, feblsH Die
gepsi {.
- Ginem gbemiier in Ddnsmart
Ion es ssIungsn isin. 8ier in Der 5orm
Don ,Sablets- 6er3utslen. 9ag oiirfz
ie ~unisren sWaHsrimpelH" bic IGonfe
9elsgsnbsit bieten iin al bauIe gu Be-
fnsipsn. obue cine 9ierflafhe i'm asIz
Ter gu hdben. Die Tablets" nerbsp
in heiBem 0aTer uufgsI5it unO iOa
oas @etrini, nahoem e abeetii6lt III.
an QuaIitdt uno @eIhmad benz ssz
branteH 9ier niht naditeben.
- Sine uuteriuhung Der 3erlfisssA
men in hen Der. Staaten per3apften
milosn xrGntlein, .ioft orinEs" gtz
Honnt. DoH Ssitsn beg ginHenfsust&
4mtes bat 3eTultats eree6e, bic bic
Semperen3ler in 6eiligen Corn DerIsBsR
o~irften. Sic BADEN tbatiddli9 in ibrsn
~GIm0naoen, Srangeaoen, Cine pboss
p9dtsn uip. fbrsm SDItem me6r aIcos
boil einOerleibt als Is Der 8iertrinfa
nit isinsm 9IaIe Bier ibut. Tenn Pies
Der .ianften @etrdnte" iino mad Benz
8eriht Der 8edmten nit bier 9roeeut
4lcobol .gslabeu", fpdbrenb bog 10 f&
Hatii9 aHgegriffsne 9agerbisr ourdjs
i9nittli4 psnigsr ais hrei grocsnt
entbdlt. llnO 10 bat man6er americas
niider n5empersH3Ier" tGsli9 mebr
9elmlurtt als mdnher g~bierconluml4
renOer" 9ermane.
au9 in inbuErieaen RreiTen
mu6t i6 bic 5orOsrung mad Sarifres
piiion INNER mebr ~Dsrnebmbdr. 50
briHst gum geiipisl oas v5arOparG
Dealers WagaSins4 cine Ianse Gei6G
Oer Girmsn i'm GiienpaarengeIndft,
Die ii1 pbne Musna6ms iebr enti6ieoen
gu @uniten Der 5arifre0iiion dusIprea
den, uno BON oensn bic meiIten BEN
gntpurF bss neuen 3paseiebes bura
cine @ommiHion aus SahperItdnoissa
bsfirporten. Sas glatt fummirt bic
Situation in 8s3ug auf bic SariisRea
piion ME folgt: 4ngemeines Sinners
nebmen ideint iiber 8pei guncte 3u bea
fteben. Gritltb, oaB bic SariffrdgG
niht aus Der tommenDsn qrGiOsnten4
pabl gebdlteH perosn lam, uno 5peia
tens, baB tsin ganoibat uIs FOLDER Ses
ohtung finoen piro, Der niht feline
Stsauns gu oer 5rags tIar gsma6t
bat, unO Oonu. RAP Der nd9te Cons
greB etpas in 8e3ug auf SarifreoiTiOm
tbun mub, ebe sr iit1 pertagt. Menn
Sieisnissn, meint gu oieIer Srage Elm
Ne6iel6latt, bic fir g~si6ebaltunQ BEG
s6ub5oupoIitit inO, nidts in BEG
Rihtung thun molten. 70 gi6t es genuq
dnoere, bic oaSu bereis iinD.
Der Sonntagsbote. (Milwaukee, Wis.) 1906-1912, 1907-08-04

Gin profsFor btr Gbitasoer Uni.
rsrFtdi bat auF eirsr trovf6en Srisi
sie ndbtys 9sfdnntitan ~ SCR,
HiiisFotn S@m5osH etml6. uns ,,s
iunoen. oaB eisie @5ssl Hiht mr.
cine S1ya1s bakn. iorArn sys
sura sissHss Ra6oensen rsrrgrfT
ShluBfolggsunlsn sr7ie.sr. ws-s
9sstsges osr Tsu II. Aaan rms =
~ SiaRos, zaa4<a qTofsToy 3a
bsI5snGa.
Der Sonntagsbote. (Milwaukee, Wis.) 1906-1912, 1907-08-04

gorsa's Delegation. Sic i'm Saas
nidt 81 9eb5r samsH. Itno aaf oem
0e5e mad ZEN 9sr.Staatsu, gu 3ooies
eelt. Dem 0c5slpreisisser 0on ibm
oilfe uHo @eretti5tsit srDaFtsno.
Sinh bic autsn 9suts d5sr nod immgr
ndi3l 6rl5t oie 9ursu, Sic aud oeR
gSes bedritten, MIG ifnsn essias.
Bir rtotu roll oisl rom -icudrs
oell' absr IN ssr 9r1yis na5su Mira
ME BE Mrnsrr
Der Sonntagsbote. (Milwaukee, Wis.) 1906-1912, 1907-08-04
Der SssbOss unI
Der SOnntagsbOtt.

4tr .gttboie@ nnS bar ssountagsbsss"
sri6sinen isOsn WittDo9 uao SsnHtds
nno folten idbrli9. portnfrei. (ohns
Bramis) uno pofttB Hur pc
Borausbe5abIun9 etRes DOS
len9abrgaussss 500.
Br Bel alien 8a5iunssn i'm y a.
Honbe, ober nit psribUoler Yramls
hiro $3.50 per Sabr bsrstHst.
gje ggiiura iaua niat abbsifsat usrs
ben, bis bas eau,s SR5iuiptioHsssIo be-
lohlt If. ggenn 9eulano bas Slatt snruds
Ihidt. p6ue leinen Standardization Haas
aefommsn au iein, 10 it oerielbe tlr bic
Bauer Der istnam 3uieHoune oss SlaiisS
tut boIls gsjabluns oerpfthtd.
0bonuenien, nslhe ibreH Bobnort Ds1s
Kin. limb oebetea, Bel QHgabe oes usneH
Bnauoytes eAh ben Nameu Der Boiioftos
miuasben, auf pelhsr ie bic Satune
bisbsr erbalteu baben.
Rrobes Qummern psrbsn auf 8erlan9sn
lrsi jussididt.
GslSsinienbuuesn ioutsn fsts sntDsbsr
per 8autipe6iel, v@TprsB Orbrs", vg9onsp
Crbrea cher tegitrirten Brief semant Ders
ben. sur Gs%lbienouHatn tn Boar nno N
peD6bnliaen uurs9iftrirten Brisisn itno
mir ni6t ~btrantmortli4, usnn oislslbsH
rerlorsu aeben.
Whlbungeu iber irgsno usIas unrsssIs
masigfeiien bsim QbIisierH 0es Blatits
burd bic 9of obsr iOuitise SsidpsrosH,
ioaten birsct an Die Expedition esriatst
iperoen.
grids, 8sfsGuHssu uuO GsIbisubaHssR
fino Iu ridten an:
The p. '. DeustVr Co.,
90 Mason St.-Milwsukee, Wis.
nlnlnrea - me nost.emca a. Milwaukee,. wis
Der Sonntagsbote. (Milwaukee, Wis.) 1906-1912, 1907-08-04

Sin Qmericansr. Der msbrere Sabre
IN @orea 3u3ebradt uno Bic ooriisen
9erbdltHiHs gu tsnRen bsbauptst. iast,
Sapan toRre nur our6 cine 8otitii
~t6eitpsiier Ensrottuns4 partial sra
termination) osn Jgieosn pisosr Der,
itelsH 0is rob hos flinstl 4noers
ia5en Hatt partial determination
siniad Benevolent @Himlaticns
Gag ilinst eisl bsfer uab bsosutei
basielbe.
Der Sonntagsbote. (Milwaukee, Wis.) 1906-1912, 1907-08-04

Entered 10 the post.oilce az Milwaukee, Wis
At second-elass rates.l
Der Sonntagsbote. (Milwaukee, Wis.) 1906-1912, 1907-08-04

Die ratenlpsiis Grb0buns oes Robs
lenpyeifss. pom @priI biz gum Septems
Der, s%rinRert an Ons mitsefi6l ie.
nes Sunoebefbsrs, Ser isinem Sister
ben S6pan3 3olApeiie a6Iduitt. 6amit
i9m Die einmalise Operation niht 3a
spebe tbdte.
Der Sonntagsbote. (Milwaukee, Wis.) 1906-1912, 1907-08-04

Die .Ronce Drsmpa" in 81. Be
tersburg bat intsrsfante ginseIheitsu
iiber cine anss5li6 ti=bbnditifhe Be
pesuns in SiiosGbina peroffentliht.
Die ous 9ldtt iaponii1en 6eBern sus
i6rsibt, pelhe siirig 0arauf aus Fno.
oeI Manoihus D0Hatie in China bas
Rdmlifs Shidill su bereiten, pel6es
Ioe6sn BEN Gaiier BON Rorea ~6eiyoffsn
Fat. Rad oieism Qrtitel ino i0panifne
Gsenten trpb oem in benz 9insTi6s
iapaHiitsn @ertrag BON 1905 aus
oriidlih entbdltsnen 9srbot SIG in
bic duberHen gsssnosn G6iud's oorz
seorun9en nno baden inter Dem oes
pohnlihsn 9olt bic 4nfat III oers
byeiten gsiuht. oab 5apaR i6nen az
zen Sic QHgriFis Der RatioRen Ses
WehsHs anein fhsrsr Sdus asp6bs
rem tlnn, pibrsuo lie etei6seitiI sen
nefli5su 9atiansR oerF6sru, bah Sds
pan ihr 8olpert gtssH bic 6insiiihs
@siahr 1T. Sie 9efiratun1sn ber
.Rouoe 0rsmna4 bttysfis oer Wieoers
oufHobme DIR oitaFdtiitsn Sraae wers
BEN in raHiihen miIit1riIfeu Rreiisn.
in esutn Die i%prtnabrtnosn RuHunsea.
non China uUa S1paH NIT 9sunrubi
suH1 senbahist rpsresn soonauF a..
t5sili. Man isb; HimIih in oie'sr
@tDesang ii sTiteT 9inis Gin Drc6un1
sessa zen Rsit Der raHiitsn gtHsuns
gen an 9leiiic.
Der Sonntagsbote. (Milwaukee, Wis.) 1906-1912, 1907-08-04

SR Rem gort bd5en -grpmiasnte@
Elm Bantett CsrdnIaltet 6ei Dem elm
4ife Gbrengaf mar. % bic Tbeilnebs
msr po6l an oas alts Wa6rnort Dads
ten: Sage mir nit mem 9u umsebH.
uno ih min Dir iagsn. psr Du Oft?
Der Sonntagsbote. (Milwaukee, Wis.) 1906-1912, 1907-08-04

9err Rodefslsr nennt f6 Gptimin.
gr bat oiele Miaionen tIingsnSst
@riin6e ouSu.
Der Sonntagsbote. (Milwaukee, Wis.) 1906-1912, 1907-08-04

Die Wdblen auF Cuba f5nnsn, fpie
jebt aagsmein 3ugetanbeu piro. in
oieiem Sabre nidt mehr dbse5altsn
neroen. Die @emsinOepablsn batteH
I'm September o0er October itattfinoeu
iolen, absr bd bic 9oIts3dblung, pels
DE 0pr ben Da5len poneHoet iein muB,
taum OR Dem .;GhiteH 6er6lt bsenoist
iein pir0. f0nnen SieieI6en iomit erit
I'm Sanuar poer 6ebruar Hdditen Sab
res a6gebdlten fperoen. Die @ubaner
Iin0 bieriiber Isbr miBgeItimmt.
Der Sonntagsbote. (Milwaukee, Wis.) 1906-1912, 1907-08-04

6err &odefensr fd9te. bag gr1bta
SIidssefibl Idge BARN. 4noeren 80
Damit msinie er bod nDbl,
bonn @iel auf BEN 6unb gu bsIfsn.
Der Sonntagsbote. (Milwaukee, Wis.) 1906-1912, 1907-08-04

9pufdnbise geri9te i5sr bic Or
gdn5unsspahlen fir bic fraH55fide
Observation-Disclosures 3eisen, oaB bic
Oppoiitionsparteieu neitsre gs.tuite
%erIitteH baden uno omar ME folst:
@onIerDatioe 20 SHE, RationaIifen
II. progreKiiten AZ. Die iiDiihen
Departments, no bic ueulite Dinz
5erproteitbepegung fattfanO, bet6siligz
ten Ii6 nidt an Der Wa5l.
Arizona republican., 1907-10-06

pie than any other medium could se- cure for me.
 Key to Financial Success.
 That is why I advertise exclusively in newspapers. l advertise not only in the papers of all the principal cities. but also in 5000 country newspapers"
 If the cynical claim that money Is the final argument" carries any truth, then MT. Douglass sincerity in declar- ing the newspaper the foremost adver- Using medium cannot be doubted.
 Tn 1905 alone" he went on, ''I spent s3o0.0OO in newspaper advertisements. should not have done SO were not sure the outlay was going 10 bring me ade- quate returns. That was a fair sample of a years advertising expenditure. Figuring on that basis I have spent s2.oOo.ooo in newspaper advertising during the past ten years. 4 fortune? Yes. But. as I say, the results warranted it.
 T have given every form of adve-- Using the fairest sort of trial. I began with newspapers in 1888. The results were so good that later I also adver- tised in magazines. THE RETURNS DID NOT WARRANT ME IN CON- TINUING. I withdrew my advertise ments from the magazines. but later on tried the experiment again. Once more l took out my advertisements. and since then I have used only newspapers to bring my goods before the public eye.
 During the past decade. while I was spending s2.000.0O0 for newspaper adver- tisements. sold (basing the estimate on my 1906 returns) 1,3ci.2iO cases of shoes. There are twenty-four pairs of shoes to Q case. that makes a total of 3,I7S. l76 pairs for 1906. or 31.7S1.7 7GO pairs for the ten years. At the wholesale price of s2.5O pair, that would be, for the dec ade, s79. 45i, 400. Or, at the retail rate of S3.50 a pair, it would equal s111, ,23s, ,I60.
 Tn my advertisements. as a rule, I call attention to my shoes, leaving the local dealers in their own newspaper advertisements to mention the fact that they carry the Douglas shoe.
 By the way, another excellent req son for the superiority of newspaper over magazine advertising rests in the fact that in those same local papers the reader sees the 'ad' every day of his life, while he sees 1t. at best, only once a month in a magazine. In other words. he sees 1t thirty times as often in a newspaper, and it has. therefore. thirty times as many chances of im- pressing him. Every man reads his paper first. Then, if he has time and inclination. he reads magazines. Some times he has neither, and the magazine goes unread.
 'T am not a believer h spasmodic
Arizona republican., 1907-10-06

came back to Massachusetts. Working as journeyman and later as foreman, he passed the next few years, and m July. 1876. made the plunge that began his real career He borrowed sSI5 and started a factory of his own. This factory" was small enough to be swal- lowed up in the most insignificant work shop of his present building. IL was just % by 50 feet Q,S0O square feet in area. Yet il was the nucleus of the plant that now has an area of 293,9 square feet.
 Prosperity came, but did not arrive fast enough to suit the ambitious young financier. He looked about for means Of increasing il more rapidly. The method he chose was extensive and unceasing newspaper advertising. From the first the plan was a success. IL has grown more and more remunera- tive each year.
 Have I tried. any advertising me- diums other than the newspapers?" he said recently. echoing a question of the writer. T should say 50, Magazines. circulars, street car signs and many
 
 a whole town red l spread my ad- vertisements over it's fences and roofs and barns and everywhere my men could find space for an 'ad.' Oh, yes, I've tried them all. And the newspapers give by far the best results
 Even better than the magazines?'
 Much better. And for many reasons In the first place. newspaper adver- tisement strikes the eye the moment the sheet is opened. The same adver- tisement would lie hidden among the pages of a magazine until the reader found his way to it, if he ever did. The busiest mans eye will be caught and his attention held by sight of strong advertisement in his daily raper. Whereas that same busy man might not find time to go labOriously through all the advertisements of a magazine
 Then, too, practically every man reads a newspaper. Every man does not read magazines. Take a village, for instance. where the one local newspaper has perhaps 200 readers If I put an advertisement in that paper, 200 people are going to see it. No one magazine. nor, for that matter. all the magazines combined. will circulate POO copie. in that same town. The reasoning is very simple.
 There is no hamlet or tiny settlement on the continent that is not reached by newspapers. There is no place where newspapers are not read with eager in- terest. So by placing my advertisement in the newspapers 1t is a self-evident proposition that wiu reach more peo-
Arizona republican., 1907-10-06

intended him for his original calling. Hers was a literal command Of shoe maker, stick to thy last!" For when he disobeyed the injunction an accident in the cotton mill put Q quick end to his plans of becoming a weaver. Douglas was pulled out of the debris with broken leg. That ended his cotton-mill experiences.
 He went back to his mother. While recovering from his injury he attended school and once more planned for a full education. But the lash of poverty that has whipped So many men on to greatness was busy about the young students shoulders and drove him back to the earning of a living. just as he was beginning to rejoice in his school progress.
 No longer content to work aimiessly at one job and another, Douglas now set about learning the boot and shoe business from bottom to top, in all its branches. From town to town he worked his way. studying the methods of each shop until he had mastered every rudiment Of his chosen profession.
 lure of the Golden West.
 By the spring Of 1S65 he felt ready to start in for himself Like many an- other ambitious boy, at that time he fancied the future was brighter in the new West than nearer home. So to Denver he went, carrying along his hardly-acquired stock of cobbling knowledge-and little else.
 Arriving there. he found capital was as needful in Colorado as in Massa- chusetts. To acquire this capital he took the first work that offered. The work in question chanced to be the not very congenial position of day la- borer in a lime-kiln.
 Not exactly a brilliant fulfilment of the golden promise of the West, nor a direct advancement toward success in the shoe trade. But Douglas went on the principle that success consists less in holding a good hand than in playing a poor hand well.
 Working hard and spending little, he at last saved enough to travel to the town of Black Hawk, where, he had heard, lived one Zepheniah Myers, one of the most skilled bootmakers in America From Myers the young man learned the finishing touches that spelled perfection in his trade, and he soon acquired so wide a reputation in the same business as to outstrip his tutor. Douglas and another man formed partnership and started a fiourishing boot and shoe store at Golden City.
 But New England always calls to her sons. Douglas heard the call and
Arizona republican., 1907-10-06

advertisement. My principle is: Keep pounding away at the reader all the time. Formerly 1t used to be a custom 10 advertise shoes at only certain sea- sons Of the year. I never adhered to advertising.
 When a season Is dull I increase my advertisements. That may seem odd. Many don't do 1t. But I do.
 That is one Of the secrets. I think. of success. Instead of hanging back. waiting for Q slack season to pass. l believe in advertising all the more. This past spring. for example, was backward and cold. II was bad for trade. I did extra advertising.
 ''Nor. at such times. do l raise the price of shoes II would not be fair to make the public pay for the slownes- of C. season. I do not lower wages in that event. either. as the 19o6 scale will provs. The scale for that year shows the average shoemaker's pay in the United States was $i6l. In Massachu- setts it was s5SO In Brockton. s6-s: while at my Montello factory it was s760. That does not include superinten- dents and high salaried men. Just the workers, on the union scale.
 Another advertising theory of mine is that a good 'ad.' should be changed very seldom. Of course in the case of dry goods stores or other places where special sales are held and new attrac- tions offered from time to time it is necessary to change the form and in- ducements of an advertisement. But where a man deals in a single staple article, I think he should write one strong. convincing advertisement and let that stand for a long time.
 Let him make sure first that 1t is the strongest. best-worded advertise ment he can concoct. Then let it stand.
 There are good reasons for this. Sup pose a man has glanced at my adver- tisement for several days in succession without reading 1t. Then one morning he does read 1t. That may be the day when Gf I constantly change my ads I might have a weaker. less attractive, less convincing one than usual Per- haps lose his possible custom.
 "A good advertisement is an argu- ment. Remember that. An argument Not a boast. It does not shout an un- reasonable command to buy something It explains to you WHY you should buy the article. It appeals to your sense of reason. It should never exag- gerate in any way. but tell the mere truth.
 Base Claims on Merit.
 "An advertisement should never claim for goods more advantages than they