The daily morning journal and courier., 1907-04-04
THE FORD COMPANY.
SUCCESSFUL OPENING OF THEIR
 HANDSOME NEW STORE.

VI
 Their Elegant DispIay--Interior is
 Without Doubt One of the Best and
 Most Beautiful in New England.
 The opening of the new store of the Ford company in the Knights of Co., lumbus building Chapel street, between College and Temple streets, where they have recently removed from their ola stand at Chapel and State streets, that they occupied for more than sixty years, was an event deserving of more than passing notice. This old estab- lished house, with a record of more than three-quarters of century, the early part of the year sold their prop erty to the New York, New Haven & Hartford railroad, ani were obliged to vacare the premises that they had so long occupied with distinction and sue cess.
 An auction sale was held in Janu ary, and for the past two months their place of business has been closed en- trely, and all the energies of the man. agers have been devoted to fitting up one of the, most brilliant establish ments of its kind in New England or elsewhere The new building that they occupy is especially adapted from it's high ceiling, marble floors and fire proof construction, to the uses of this distinguished house. Show cases have been imported from England, ana American cabinet makers have beem employed in producing most modern re- suits. Electrical and mirror effects from the salons of Paris, and electrical effects from the Tiffany studios have been employed, and yesterday they opened their magnificent establishment, which is a credit to the city, and which is the most unique place of its kind that one can visit. 1t is not shop; 1t is not a store; it is not a museum; but it is combination of them all. Artistic and not commercial effects have been secured, and a visit to their place, whether as connoisseur or a buyer is worth the while of all our readers. Their exhibition of precious stones is beautiful and fascinating-a bird of paradise, composed of diamonds and other precious stones, to be used for the hair, corsage, or pendant, a diamond and opal brooch or pendant, which sells at $I,2OO; a diamond heart brooch or pendant, selling at $S25; a gold cigarette case, with sapphire catch for $50, and a sapphire brace let, hand engraved, selling at $11b, are beyond doubt beWildering.
 Conspicuous is a magnificent painting from an artist who died in 1907; valued at s5,000. This has a group of figures, and is painted on wood. The silver, the glass, the china, the bronze, pottery-are all of the newest conceits from art windows of the world.
 Everything in their store Is entirely new and displayed under the most ar tistio conditions; the taste and exclu- sive character displayed on every hand is marvellous and fascinating. The cut glass represents the newest cuttings, and the china for table use the latest decorations. Plates and cups and saul cers for table use are conspicuous for their white gold and green decora- tions, and range in price from So to $1000 per dozen. Although most ex pensive things are found here, delicate, artistic things for $1 each are also in- cluded The stock is exclusively ex- tensive, and people with moderate purses need not fear to enter and loola about, even if they do not desire to purchase, and the same courtesy will be extended, or if they wish to pur- chase a modest article of two or three dollars they will find 1t here.
 The connections of this house all over the world are unsurpassed, and repre- sent the following houses:
 Patek Philippe & Gle, Geneva; Cor ham Manufacturing Co.,, New York; Fenwick Presses & Cie, Parls; Wehner Kreuels & Von Willie, Berlin; Bedford & Co.,, London; Tiffany Furnaces, Co., roma, l.. l.; American Terra Gotta x Ceramic Co.,, Greco Art Pottery:; Rock wood Pottery company, Stevens & Will lians, Baccarat, Paris; Van Briggle Pottery, Dorhinger Cut Glass, Haviland & Co.,, Limoges, The Tiffany Studios, Madison avenue and Forty-flfth street, New York.
 They have been recently appointed agents for the state of Connecticut for the Tiffany Studios, Madison avenue and Forty-ffth street. Samples from these studios may be viewed at the Ford company and are conceded to be the most artistic productions in the