Cañon City record., 1907-04-25

where you find it. That is true also
of copper, silver, lead. iron. coal, am
Der. marble, granite, onyx, fruit, sugar
beets and potatoes-and you find them
all in Colorado.
We who know Colorado. know all
these things, and know them SO we'll
that we are likely to think that every
body else is equally wise
AS a matter of fact, the eastern
ignorance of actual conditions in Colo
rado is so dense that you cannot dent
it with an ak. What you need is
battering ram, and the name OF that
ram is Advertising
Il have never known any men or
body of men to get SO much advertis-
ing off so little money as did the Colo
rado State Commercial association, but
there's no use trying to drive piling
with tack hammer
This talk about raising 100000 is
beautiful as far as 1t goes, and II will
do tremendous work for Colorado, but
don't get the idea that that is the end
II tell you, by the time you have
spent 100000 in one year. you will
have results that Will make you dizzy,
and it ought to be the simplest and
easiest thing in the world to raise
100000. Then you will really be do
ing something.
Two years ago that amounted to
less than 81 for each inhabitant of the
state. Next year, when you have your
million population, it will be only so
cents--four bits
Every dollar of the money that the
State Commercial association can put
into advertising will raise the value
of Colorado real estate in the aggre
gate at least $40. so that every owner
of real estate ought TO chip in cheer
fully.
There isn't a man, woman or child
in the state that will not be bene-
fited-I don't mean benefited morally
religiously or theoretically mean
benefited in cash. The moral benefit
will be bi-product.
1T is fortunate that Colorado has
the most beautiful climate in the
world, but people are willing to live in
almost any kind of climate If It
pays, and, in my opinion, advertising
the commercial possibilities OF the
state Will at the present time produce
better, quicker and more tangible re-
suits than advertising its scenery.
Colorado wants sghtseers and
tourists, but. more than all, she wants
citizens and cash investments.
Let the eastern workers know that
wages are good and employment Is
steady, and they will go to Colorado.
Let the eastern and middle west
ern farmers know that one acre In
Colorado will produce more profit than
twenty in Massachusetts. or five in
Ohio, and you will find them hiking
for the irrigated districts.
Let the eastern investor know that
he can get a square deal in Colorado.
that the laws of the state are unusu-
ally favorable to stock and bond hold
ers, and that the citizens OF the state
are not only anxious to have invest
ments made, but anxious to make
them pay-impress eastern capital
with the assurance of square deal
and you can get all you want OF 1t.
There is no use In laying out a
cut and dried plan with which to ac-
complish these results The men and
the association that have already Sc
cured mountains of advertising with
mole hills OF money, can surely be de-
pended upon to accomplish even more
remarkable results If they have the
funds with which to do 1t, and, more
than anything else, II they have the
hearty, friendly support Of the state
at large.
CHARLES AUSTIN BATES.