The Glenwood post., 1907-07-13
Manager 0v9rbeck's S Office Al.
rtadJ Flooded With Letters
Of Inquiry From Read
ers of EveIyhody's
more HOUSES ARE NEEDED

bureau of the town had received 13a
inquiries resulting from the aivcrtis
ing which was inserted in Everybody's
magazine by the town board. ii. G.
Oyc1bcck, the manager of the bureau
states that he has personally met sew
eral of the pcop,e with whom he cor
responded and as tie summer vacation
season is barely commenced, this is
good indication that considerable more
are to follow. All letters written in
response to these inquiries are worded
as an invitation to the inquirer to
spend some time in Glenwood Springs,
and each letter contains brief sug
gcstion of the advantages of the place
as summer resort and as sight see
ing place for tourists.
The class of inquiries received indi-
Gates that this advertising is reaching
SET of people who have not been so
well reached through the channels of
advertising heretofore followed, viz;
the people of moderate means. AL
most without exception the inquiries
ask for moderate priced hotels and
boarding houses, and there are fro
qucnt calls for furnished cottages and
summer cabins.
The latter point suggests one diff
fculty that confronts anyone conduct
ing an advertising campaign of this
To t'nt lf
Las the greatest difficulty in placing
people who wish to rent a house for
few weeks or months. There are plenty
of places in town where single rooms
may be rented, but there are only
few people who make a business o
renting whole cottages, and while nov
AMI then a private house may be had
Cor a short period, the people having
these easily find renters.
There ought to be considerable profit
for some one in 4 tent colony, made up
of single board fame foors and hall
walls, with canvas roof, such as arc
used at the Glen Park and Boulder
summer colonies. There are severa'
good locations for sIch colonies close
to town and the outfit would bring
sufllcientdin rentals the first year to al
most repay the cost of original con
struetion, while each tent, if good ma
te1ial is used, should stand several sea
sons use. There are many persons who
ire unable to pay ont much money for
vacation expresses who would come t.
such colony and remain severa
weeks, The Glen Park people have
names on their list of persons who re
turn there year after year and remain
through the hot months. 1t is true
such people do not bring much money
into town, yet they have to buy pro
visions, and they all help to advertis
the place, and are worth going after
There are many hundred more peopl"
who have to live cheaply than there are
7eople who can spend money freely
and the presence of any sort of v:sito
who buys his food here necessarily helrs
our tradesmea to that extent.
The daily average of replies from
the Everybody's advertising is in
creasing at this time, showing that
many people do not closely plan Their
summer outings until a short time be.
fore they take them.
While it is outside the regular line
of his work, Mr.. Overlook has been
paying some attention to the eonven-
tion question. There are Numerous
small conventions in the state each
wear. and many of these go begging.
Nv the expenditure of a little effort,
some of these conventions could be
secured for Glenwod Springs. The in
should be along lines OF
Glenwood Springs special advantages
as a meeting place rather than through
anv great offering of special rates, etc,
While of course, some concession is eX-
pected to large body coming to the
town through concerted action, never
theless it is unnecessary to cut these
rates down below the fair profit point.
We have enough attractions to oher
visitors without offering to help pay
their expenses. As an instance of tins
the action of the State Pharmacal as
is significant. This associl-
tion met here in June, and so delighted
were they that they chose Glcnwool
Springs as their meeting place again
for next year; most unusual action
for any organization to take. 1t was
secured through the efforts of sew
eral public-spirited citizens of this
town, and the only inducement offered
was the performance of certain cicri'
cal work in assisting the secretary to
work up large attendance; thing
quite as much to the interests of the
town as to the druggists association.