davidaulloa/AmericanStories huggingface dataset:
The San Francisco call., 1907-02-18
Newspaper Advertising Paying Proposition


reached. or cost of advertising per per-
son, based on circulation, nor to get
involved in all the intricate calcuia-
tions of these matters. 1t is results
that we are after and the newspapers
themselves have demonstrated to us
that results can be obtained by obtain
ing them for US.
DO NOT REGRET CHANGE
II DO not undertake to make any pro-
phecies about the other manufacturers
in the business or the allied industries
growing out of the automobile busi-
ness, but / do say. from our own ex-
perience in offering a motor car that
stands for roadability. that direct ac-
ton is to be had in a gratifying meas
ure from the use of the newspapers
and until we have some horrible and
unlocked for object lesson we shall GER
tainly not regret having changed our
programme in this respect"
The San Francisco call., 1907-02-18
AUTO INSURANCE

The advent OF the automobile has Gre
ated a new branch in the insurance
world. When the hrst experimental
cars were put on the market they We're
DESTROYED in many cases by nre- some
OF the insurance companies saw a
chance for business and at once began
10 vvrita these cars. AS time went on
the seope of the policies were enlarged.
untfl now a car can be insured against
almost anything. When the autos first
came to the coast the F'ireman's Fund
opened a department and has ever since
written policies on autos So satisfac-
tory has been the work OF this COM
pany that il has about every auto reg
istered in the State on their DOCKS.
The San Francisco call., 1907-02-18
INTERNATIONAL TIRES

Hughson & Merton, who handle the
International tires on the coast, have
moved up on automobile row. They
nave taken the quarters vacated by the
show committee at 426 Golden Gate
avenue. j. C. Matlack, the president Of
the International Rubber Company, in
speaking of automobile tires, said
TO sell automobile tires has always
been an easy matter--to construct
them in such fashion that they can be
relied upon to give long wearing SER
vice is the most difficult problem that
faces the manufacturer.
The international Rubber Company
began to build CIincher tires several
The San Francisco call., 1907-02-18
Carsof Latest
Pattern Arrive
HereFrOrrlEast
Coliseum Is Gayly
Decorated for
the Affair .
SOCIETY TO ATTEND
By r. r. r'Ho1ln1edieu

The sunshine was never more vel
comed by the automobile dealer. en-
thusiast and, in fact. by the general
public. than Il was yesterday after-s
noon. for the rain OF saturday had a
dampening effect ca the spirits of aif
For the last threp weeks everyone has
been awaiting the opening of the iirSt
annual automobile show ia san Fran
cisco and hoping that pleasant weather
would be- scheduled Tor exhibition
week
For a week an social functions viii
have 10 give way 70 tie court of the
modern chariot. At tae Coliseum viii
be seen all classes Elbow TO elbow
with the man who IS able 70 buy the
high priced imported car viii be found
the owner OF the modest runabout
Both VIII DE smiling and deeply inter
ested in the latest cars shipped from
the East And both viii leage the show
just as enthusiastic as ever before over
the car be owns. lntermingled with
these viii be the man who has the
automobile fever burt is not hnan-
ciaily fixed 10 own "a ear. Then one VIII
see the Us1 s-ho IS attending the
snow not b,c 1,is- he likes automobiles
bat because Dee was unable TO decline
The invitation extended him by some
s-:to enthusiast. Before he leaves he
VIII feel tae enthusiasm OF his friend
and 81 Is lEelN that before the exhibit
tion is over his name viii be- on the
order book OF some dealer.
PARADE OF AUTOMOBILES
Spectacular viii be- the opening Of
t1e show this evening. Hundreds Of
automobiles viii rendezvous at 730
o'clock at the corner Of Market street
and Van Ness avenue. where they viii
form in line and pass along the boule-
marching 10 Sutter. out Sutter TO rill-
more thence along Fillmore to Fulton
and along that thoroughfare 10 the
coliseum. The occupants CT the We
hicles viii proclaim 10 the public that
rhe automobile Is king. Il the weather
The San Francisco call., 1907-02-18
IRWIN MACHINE WORKS

One of the most popular and salts
factory machine shops in the city is the
Irwin Machine Works The company
has made a speciality OF putting on its
working force experts who have been
secured for their particular knowledge
of certain parts OF an automobile. This
enables the company to turn out work
quicker than under the ordinary cir
cuuStances.
The San Francisco call., 1907-02-18
PARK AUTO COMPANY

The Park Auto Company at $50
Stanyan street has just installed a new
repair plant in the garage. The SER
vices of some OF the best experts from
the East have been secured. The COM
pany has also secured a full line OF all
the standard supplies.
The San Francisco call., 1907-02-18
DIAMOND TIRES

The Diamond Rubber Company has
secured city quarters in Golden Gate
avenue. at which place il will carry a
100000 stock. 1t will be In its new
place within ten days.
The company is also considering sew
eral locations downtown. either in Mar
ket or Mission street. for another large
store. both of which will be run perma-
nently
The demand for Diamond tires in
creasing daily on the coast has com
The San Francisco call., 1907-02-18
sTEvENs-DURYEA

The Pacific Motor Car Company.
which handles the Packard and Ste
vens-Duryea cars. reports the sale OF
the complete allotment OF the former
cars and all but a few OF the imou-
sines OF the latter make on hand. The
well known quality OF these cars has
made them two Of the most sought
after in the market.
The San Francisco call., 1907-02-18

years before 1t offered them for sale.
1t was not easy to hold back an ex-
pertinent while other companies got
the orders. 1t was a severe test OF
business Judgment and integrity, but
the wisdom of our course has been re-
peatedly proved"
The San Francisco call., 1907-02-18

newspaper men detailed to look after
the automobile business are not only
well up in technique but are alive to
all the changes. developments. the
benefits and the curses of the industry
and are willing to cooperate with the
manufacturer and the agent. so that
the whole business may get and keep a
safe basis for long continuation.
BUSINESS ON SOLID BASIS
The whole business has settled down
into a very sober and sane gait by COM
parison with two or three years ago.
and the signs of the times are now
that radical changes are not the order
of the day. simply TO be able TO talk of
new models" startling developments
and crazy notions, which will appeal
only to the crazy buyers. We have
found that the newspaper men are will
ing to work with the manufacturers in
safeguarding the industry from q pre-
The San Francisco call., 1907-02-18

nothing ever held in the city that has
the educational possibilities.
MANY CARS ON EXHIBITION
There will be seen the modest little
runabout, with it's light running gear
that appeals to every woman. Then
there is the runabout that is more rug
ged, with nothing fancy in the works
that tells in every line that 1t is for
business 1t is the car that has aided
the business men since the April fire
Then there is the speedster, with its
long, rakish body and mud guards.
In the next booth will be found the
tourng-car that is within the reach or
all. 1t is family affair and has speed.
but not the speed that will cause heart
disease to mother when father takes
the children out for q ride 1t is
simple. good. honest car. Then come
tourin gears of more pretentious bear
ing. These are graded until one sees
the big, seven passenger affairs that
are almost as large as locomotives. 1t
is hard to conceive that these powerful
monsters can be guided by child
The San Francisco call., 1907-02-18

Next one sees the landaulet and the
limousine, the cars of grandeur and
elegance.
The San Francisco call., 1907-02-18
Everything Ready for Opening of the Automobile Show

nelled the company to increase It's
working force TO double what IL was
last year
The San Francisco call., 1907-02-18
This Is the Opinion of F. l. Smith, the Old 4

r L. Smith. manag ger Of the Olds
Motor Works. IN speaking OF adyertis-
ing recently. said:
~ nkc ne', sl,aper advertising be-
cause il does rs good. The Whole auto
mobile Industry has been an eNolution,
and il seemed natural tnrOuga the first
stages Of the ceVeiOpmcnt to resort
10 a rather hit-and miss programme OF
displaying pictures. large talk. big
claims and we'll known advertising
phrases TO impress the public that the
automobile shown fOrth in highly
ilealized cuts was the best and only
machine on earth.
1T has developed latterly that the
public has become extremely wise. and
10 an extraordinary extent il has also
proved true that the majority of the
American owners drive their own cars
Hence they have become posted up to
the limit on mechanical devices and on
what constitutes good or bad construc-
tiOn. In word, the public now buys
automobiles largely by demonstration
and on conviction.
The extreme value of the news
paper today is in the ability 10 get
quick hearing at the psychological
moment. TO call attention TO the fact
that the man on the ground has got
the goods 20 sell and is ready TO show
them and TO stand behind them. Above
all. the newspaper men themselves are
eminently fair, and, even if they want
ed to. are unable 10 boom second-class
goods in the present condition of the
industry.
HONEST REPORTING
I'm other words. a car has to be a
good article 10 get the sustained sup
port OF the newspaper. even if a con-
siderable budget is put aside for ad-
vertising in the columns of the paper
itself Newspaper men have a keen
nose for real news. and honest report
ing Of automobile events is as much
insisted upon IS is up-to-date and
square reporting of baseball game
Unfortunately for the magazines,
they cannot run articles Of general inn
portance TO the automobile public from
day 10 day or week TO week. and as
the automobile public is strictly up to
cate. il wants the last news on every
thing. and gets il.
These are few Of the reasons that
have appealed to the Oids Motor Works
strongly i'm swinging over into the
newspaper advertising columns and So
far we certainly have no cause to re-
gret il. He have found also that the
Waterbury evening Democrat., 1907-08-22
Naval Hero Commended.

wASHINGTON, Aug. 22.-A letter heartily commenting his courage and coolness has been addressed by the navy department to c. D. Ferguson. a seaman on the Tacoma, who, while on leave of absence. jumped overheard from the steamer Quackenbush near Troy, N. r., on July p and was in- strumental in saving three lives. A small boat had capsized and the occu- pants, two men and two women, were thrown into the water. Ferguson was on the promenade deck of the steamer and jumped overheard and succeeded in passing around three of the persons a line which had been thrown him and by which they were finally drawn on board the QuackeHbush.
Waterbury evening Democrat., 1907-08-22
Personal Mention.

MT and Mrs Tracy North are visit ing relatives in Binghamton, N. Y.
 Robert Adams of Cliff street is in Boston visiting his sister, Mrs Calvin Davis.
 Tuesday night a son was born to MT and Mrs John Stevenson of Aetna street.
 Rev Sherrod Soule, who has been taking a two weeks vacation, has returned home.
 Mir and Mrs John Hoadley of Scott street are spending the day at the West Haven shore.
 Miss Mary Dooling of Meadow street is spending two weeks vaca- tion at Colebrook. Mass.
 Miss Mamie Kennedy of Norwich and formerly of this place, is visit ing relatives in the borough.
 Miss Florence McGinniss, who has been spending two weeks vacation at Lakeville, has returned home.
 Miss Elizabeth Reidy of Broekton, Mass, formerly of this placce, IS the guest of Miss Eliza Brady of Church street.
 Miss Augusta Darwin of Fairview avenue, who is ill with typhoid fever, was taken to the Waterbury hospital yesterday afternoon.
 Austin Murphy, who has been wis iting relatives in town for the past two weeks, returned to-day to his home in Schenectady, N. Y.
 A very enjoyable surprise party was given at the home of Arthur Squires on High street last evening to Mrs Hannah Allen by the girls of the dress shield room of the coat de partment, and presented her with a string of gold beads as birthday gift. Refreshments were served and very enjoyable time had. Mrs Allen being the forelady of the room the girls took this way of showing their regards for her. About fifty were present.
Waterbury evening Democrat., 1907-08-22
NUTMEG CRAVINGS
Interesting Items Boiled Down for
 Our Busy Readers.


 Willis Schlude. the ten-year-old son of B. H. Schlude, the baker, of Broad Brook, was killed in his fath- CTS tobacco shed yesterday morning. The boy entered the shed with his father and while there was struck on the head by good sized pole that fell from overhead.
 The Liquor Dealers association will hold its annual convention in Bridgeport on Tuesday and Wednes- day next, the sessions to be held In Elks' hall. Heretofore the sessions have been confined to one day and the fact that they will be prolonged to two days created some comment.
 The village of Collinsyille Is being overrun with reptiles and the theory advanced to account to account for their appearance is that the drouth has dried up all, the small mountain streams and that thirst has driven the snakes from their mountain for est retreats to the village where larger streams afford them drink.
 The demand for auto and chauffeur licenses under the law which be- comes operative on September con tinues, and the clerical force of the state secertary's office has annexed the room formerly occupied by the clerk of bills and the expressing clerk, next to the executive chambers, wher pp ica ions lre re eiged ,r.
 The final settlement of suit growing out of the death of Edward F. Corrigan of New London, while a student at Yale, the defendant being Henry Mcdonald Sedley,a clubman of New York, is announced. The death of Corrigan followed quarrel in a lunch wagon. Sedley struck CorIigan and the later fell out of the wagon and died. The charge of mans!augh- ter brought against Sedley was noll- ed andla civil suit was entered which now is ended by a settlement which is said to be $500.
Waterbury evening Democrat., 1907-08-22
To Re-enforee Casablanca.

PARIS, Aug. 22.-The government has sent instructions to Gran, Algeria, to send one thousand men to re-enforce the present French force at Casa blanca This action was decided upon at conference held between Foreign Minister Pichon, War Minister Pic quart and Marine Minister Thomson. It was agreed that the presence of more troops was imperative in order to gain unquestioned mastery over the tribesmen. It is officially explained. however, that the men to be sent from Gran are merely to fill out the regi- ments already at Casablanca.
Waterbury evening Democrat., 1907-08-22
OAKVILLE HAPPENINGS

Lawrence Condon has entered the employ of F. c. Slade & Son as book keeper.
 Miss Mary Lafferty of Waterbury is spending a week with her cousin Mrs B. A Lake on Davis street.
 Edward O'Brien of Wood street has entered the employ of the Berbecker & Rowland Mfg company in Water vile.
 Miss Julia Kelly accompanied by hef brother. Charles, have returned from visit with relatives in Bridge port.
 Miss Reilly, stenographer at the office of Seymour Smith & Sons hard ware factory is enjoying two weeks vacation in Litchfield.
 H. w. Daines. clerk in A. W. Bar tons store, Watertown, is laid up with a sprained ankle and may not be able to resume his duties for some little time.
 Ben Wood. who recently joined Buffalo Bills show met with an ac- cident and is now laid up with two broken ribs. Ben is not altogether pleased with circus life and will probably return to his home in Oak vile. when he has recovered from his sickness.
Waterbury evening Democrat., 1907-08-22
WATERylLLE

F. I. Roberts of Springfield is the guest of Mir and Mrs E. c. Munger of Maple street.
 Miss Edna Kott has gone to Paul ings, N. r., for weeks vacation.
 Mrs Charles Rice of Springfield is the guest of Mir and Mrs James Brown, jr of Welch street.
 Thomas Davies of Thomaston ave- nue is spending a few days with rela- lives in New Haven.
 Miss Rena Mccarthy of Ansonia is the guest of Mir and Mrs Edward Nolan of Fairmount.
 The "Hookers" and Juniors will play the deciding game of the season tonight at 5:30 o'clock on the Pin Shop diamond.
 Miss Amelia French of Maple street has returned from two weeks yaea- tion.
Waterbury evening Democrat., 1907-08-22
Housekeepers-Our Great CUT PRICE GROCERY SALE.

(We give stamps as welD A x P. CONDENSED MILK, regular price 10c a can, 3 cans for 25c, only to customer BAKERS COCOA, F lb can 1sc, else where 25c. N. Y. State Full Cream Cheese 13c, elsewhere 20c. Red Alaska Salmon, 121sc can, else- where lie. R. & R. Potted Ham or Tongue 10c, elsewhere 15c. R. & R. Potted Chicken 15c, elsewhere Grape Nuts He pkg, elsewhere He and 15c. Hires Root Beer 121ac a bottle, else where 15c and 1Sc.
Waterbury evening Democrat., 1907-08-22
Railroad Time Table.

Trains leave West Main Street Station .s FOR BRIpeEPoRT AND NEW YORK sundays. s:s7 . m- to Bridgsport); sp. n. FOR AEsoNIA AND NEW HAVEN e:,s 7;T, ilsos . n-; Isos. i;io e'o' ?. n-t vos s'VIssr WATERTowS-s:s7. SEA n:i4 q n-r FOR Fl fHoHAsTos. roRRrNeToS AND wINSTED-ss4s. Icsss . m.; i:si. sasA Tsm s:s ?. m: sundayA s;S . m. s;i4 roR HARTFORD, SPRINGFIELD. wIL- LIMANTTc. WORCESTER PROvf- DENcE. PUTNAM AND BOSTON, Hartford and spriasaeIsl
 TOR DAEBuRY-sso . n; s'A fsoo . roR PoueHKEEPsIE-ssoAn.;s0p D. n-
 Sunday Trains.
 TOR BRIsToL-tCounsstinE vIta subzross trainsl-ss.p. siosos . n; ssoo. sssos. Tsos scouueesins rOr szriuss<ia. Worcester. sss NAUGATucK DIVISION.
 Trans leave Bssk strees stspoa e FoR BRIDGEPORT AND NEW YORK -ss8 fSs gsfa IlsieA n; :s. Is. ssf4 s:isp. n-; ssse.ys Tss sss' ss0 Bridrs- rOR''i2ss i2ssox.n Sii ii''. ssB sin ? s srw HAvrs- i:la Isrssps Nou1sJl s.NI f.s, sssa iisis A i.lk ssss. s-6 ssA fsD D nLs szsdsJs i:Ia TsoA ss0 . r-. i:id s:la ros WlrERrovx-s,s sn n:n . = ros l l4HoMsgsTox. iM rozsrerox AND e16 ss8 D nes surfsys. ss1 k n-; fs1
 DUBLIN sTzEET STATION.
 roR HER1DEN AND NfDDLEToWN-- 1.rf q UA. tst1 . - oL ~ sEEPkRR Fc ccLEx-
Waterbury evening Democrat., 1907-08-22
Scarcity of Labor In West.

OMAHA, Neb., Aug 22. = Scarcity of labor in the west has reached an acute stage. It has resulted in cur tailing so much coal mine work that the Hartman lines, which have an abundance of fuel in their own mines. have been compelled to order coal from Australia. They have also made contracts for 2,000 tons a week from Illinois, paying $1 ton and $7 ton freight to Garfield. Utah. Japanese in some Union Pacific mines are drawing as high as S170 a month, and, it is feared, wages will go still higher.
Waterbury evening Democrat., 1907-08-22

schools. When It was brought to a vote of the board of education the three democrats voted to furnish the books free and the three republicans voted against it and as there was no majority the tie vote still stands. AL though the town is receiving from the state the full allowance for every pupil that attends the parochial school and towards whose education the town doesn't contribute one cent. This is matter that is't settled yet to the satisfaction of the people of the borough.
Waterbury evening Democrat., 1907-08-22

Stops its falling out. and positive ly removes Dandruff. Keeps hair soft and glossy. Is not a dye. Guaranteed perfectly pure.
 PhIlo Hay Spec. Co.,. Newark. N. J.
 soc. bottles. all druggists
 Apothecaries' Hall. Wat Drug Go, Dexter & Co. Wat drug store. Can non & Jones, Ebbs. Mccarthy, Cones Phar, Lake, Webster, Walker. Ideal Phar, Leayenworth 6 Dikeman Co.
Waterbury evening Democrat., 1907-08-22
Her Own @Bl.ek H.na.s

NEW YORK. Aug 22-After all their work for the last month trying to find the writers of the Black Hand letter received by Mary Hayes. a maid employed by Mrs. H. R. Peek of 307 Lincoln street. Flushing detectives learned that their search Ess useless. for the young woman confessed that she wrote the letters herzeif.
Waterbury evening Democrat., 1907-08-22
Not nIesaI to s.a.i 4.1err.m..

BUFFALO. Aug. 22.-It Is not fllegN to send telegrams through the mall. That is the statement made by United States Attorney Lyman M. Bass. Ef- forts were made by the striking teleg- raphers to bring the homogeneous of the Western Union and Postal Tele- graph companies into court for receIv- ing messages at the regular telegraph rates and sending them by mail Mr. Bass said that there is no federal law to cover the case. therefore no prose eution could be brought in the federal courts.
Troy weekly news. (Troy, Idaho) 1897-1933, 1907-05-10
MARKET REPORT.

W ST. Duthie quotes the following
pric Troy:
Troy weekly news. (Troy, Idaho) 1897-1933, 1907-05-10
CALL For BIDS.

Notice is hereby given, That the Bos'd
of County Commissioners in and for
Latah County, Idaho, will on the 18th
day of June, A d. 1907, receive bids for
the construction of bridges throughout
the county, according to plans and
specifications on file in the office of the
undersigned, to-wit:
One bridge across South Palouse creek
in sec 10, twp 80 n, . b m.
One brid across Bear creek at Ken
drick, Idaho.
One bridge across Four Mile creek at
Viola, Idaho.
One bridge across Little Potlatch
creek in sec 26, twp 80 n, T W b N.
One bridge ACROSS Dry creek in sec 36,
twp 40 n, r 3 w b m.
Bids to be sealed and marked Bids
for bridge contracts to be let June 10,
1907
The Board reserves the right to require
bonds for the faithful performance CT
contracts and the right to reject any and
all bids.
Dated at Moscow, Idaho, this 7th day
of April, a. d. 1907.
AXEL p. RAMSTEDT,
lsEALl Clerk of the Board OF County
Commissioners in and foi
Latah County, Idaho.
! aprl0 junel4
Troy weekly news. (Troy, Idaho) 1897-1933, 1907-05-10

gallon OF hot water and boil fifteen
minutes, OF until it is all dissolved
Put the liquid in jug, cork it up and
label it Poison in the plainest man
ner, and lock it up securely until
needed. Use one pint of this liquid
10 each so gallons of water, adding
three ponds of quick lime, Stacked in
water, before using.
Note.-Fcr the last spraying use
six pounds of salsoda in preparing the
arsenic and use one quart of glucose
to each so gallons Of spray, instead of
the lime. This is advisable in order
to avoid having so much lime on the
apples at picking time.
Remedy No. A. For Codling Moth
and leaf eating insects. Formula
Arsenate of Lad pounds, water
100 gallons. Prepared by mixing the
Arsenate of Lead with cold water. 1t
adheres much better and is less liable
to burn the foliage than the other
sprays. Arsenate of Lead costs a little
more than Paris green as the actual
percent of arsenic is low, hence more
pounds must be used in given
amount Of water
Troy weekly news. (Troy, Idaho) 1897-1933, 1907-05-10
No News.

The Troy News this week contains
practically no local news. And this
will be true for the next two or three
issues. By looking over the paper you
will see that the paper does con-
tain an immense amount of legal mat
ter, all Of which must be published,
leaving no space fcr anything else.
And then there is a limit t. the amount
of type two printers can set up in a
week, and the legal matter crowded the
News force to that limit. The delin-
quent tax list has been sent in and will
be printed in the News, beginning
with the issue of May "a. All this
matter coming in bunch knocks local
news out of the question.
Troy weekly news. (Troy, Idaho) 1897-1933, 1907-05-10

Olson & Johnson have taken down
the old awning in front Of their store
this week and have given the store
front fine trimming with the paint
brush. Let others follow the example
and thereby improve the looks of our
town.
Zin Kresher is building fine resi-
dence on lots 7, 8 and 9, block Z. Mr..
Kresher left Latah county over year
ago for Alberta, Canada, but like every
body else who leaves the biggest little
town on earth and the most productive
county of Idaho, will naturally find his
way back. Same with Mr.. Kresher.