The ranch. [volume] (Seattle, Wash.) 1902-1914, 1907-10-01

one firm made the very foolish state
ment that they made no provisions
in their business system to o. K. coun-
try credits. 1t didn't take us long to
produce for the benefit of this man
evidence that the farmers didn't need
their credits o. KID; that their credits
now are the best in the country with
large firms like Siegel-Cooper Co., of
Chicago; John Wanamaker, of New
York and Philadelphia; Marshall
Fields and others, and that com
munication with any of the country
banks would soon place him in posi-
ton to know whether the farmers
credits were o. K. or not. There were
others like this man with whom we
had to argue, and we proved to men
of this sort a few things that opened
their eyes, such as the fact that there
are more pianos in the Yakima or
Wenatchee valleys in proportion to
population than there are in either
Seattle or Portland; that the farmers
buy automobiles and many other luxu-
ries which these men thought were
sold only in the cities. We proved
to them that we had one advertiser
who is advertising bicycles and that
he has sold more of these through an
advertisement in The Ranch than he
has sold through the use of five times
as much space in the city papers. We
also cited the instance of the man who
is advertising typewriters in this pa
per, and is getting orders from every
farming community in the state of
Washington. The Ranch knows that
the farmers of this state are the best
class of buyers and the most reliable
class of men to deal with in the entire
commonwealth, and we are beginning
to make the big merchants of the
state appreciate it, too. We wish that
our readers would help us in this fight
to have the farming communities
recognized as splendid fields for Sc
curing legitimate business, by care
fully reading over the advertisements
that appear in cash issue. You may
not see anything that appeals to you,
and we don't want you to answer any
advertisements just to help us out,
but merely desire you to watch our
advertising space carefully 1t will
really pay you to do so, because now
and then you are going to see some
thing that will be to your advantage.
You can aid us in making a better
paper by aiding us in making our
advertising columns as vital and as
widely read as any other portions of
the paper. For the faster we build
up our advertising columns the larger
and better paper the readers will get
for the regular subscription price. AS
the paper grows larger and better it
isn't going to cost. the subscribers a
cent more; just the regular subscrip-
ton price that has prevailed for sew
eral years past. 1t costs us about
three times that much to publish and
deliver the paper to you, but we are
enabled to do this because of the
profit of our advertising columns
Therefore it is up to you to help us
out and make our advertising columns
valuable. When you buy anything, if
you can get just as good an article
and just as cheap an article from an
advertiser in The Ranch, buy it
through The Ranch, and let us get
credit for the sale. 1t don't cost you
anything and will help us. And under
all circumstances, when you are al.
swering an advertisement you see in
this paper, don't forget to say the very
first thing, 81 say your ad in The
Ranch"