The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1907-01-27

/ had not seen Perkins for over two
years. when one day he opened my Of
fee door and stuck his head in. 1 did
not see his face at first, but / recog-
nized the hat 1t was the same hat he
had won two years before when he put
the celebrated Perkins Patent Porous
Plaster on the market.
"Pratts Hats Air the Hair" You will
remember the advertisement. 1t was
on all the billboards. 1t was Perkins.
Perkins of Portland, Perkins the Great,
who conceived the rhyme that sold
millions Of the hats. and Perkins was a
believer in advertising and things adj
vertised. So he wore a Pratt hat. That
was one of Perkins foibles. He believed
IN the things he advertised.
Get next To a thing" he would say,
study it, learn to love it. use it-then
you will know how to boom it. Take
Murdock's soap. Who doomed Muir
docks soap? Perkins of Portland
doomed it, He bought a cake. Used it.
Used il on his hands, on his face, on
his feet. Bought another cake-washed
his cotton socks, washed his silk tie.
washed his wooden underwear. Bought
another Cake-shaved with IL, sham
pOOed with II, ate it. Yes, sir, ate IT.
Pure soap-no adulteration. No taste
of rosin. cotton seed-nO taste of any
thing but soap. and lots Of that. Spit
out lather for a MONTH Every time /
sneezed blew big soap bubble-per-
spired little soap bubbles. Tasted
soap for yearl Result Greatest 'ad.'
Of the nineteenth century 'Murdock's
soap is pure soap; If you don't believe
st. bite it. Picture of a niger biting
a cake of soap on every billboard I'm
L. :. A. Live niggers in all the gro
Gerry windows biting cakes Of Muir
II
thousand tons of MurdOcks sold the
first year. use no other"
And so. from his Go Lightly" shoes
10 his Pratt's hat, Perkins was a relic
of by-gone favorites IN dress. The re-
suit was comical, but It was Perkins.
and l sprang from my chair and
grasped hts hand.
Perkins, / cried.
He raised hts free hand with a re-
straining motion, and I noticed his fin
gers protruded from the tips of the
glove.
Say" he said. sim standing on my
threshold, have you little timer
glanced at my watch. ] had twenty
minutes before i must catch my train.
IN give you ten minutes / said
Not enough" said PerkOns. II want
year But I'll take ten minutes on
account. owe me the resti"
He turned and beckOned into the hall
AMI a small boy appeared carrying a
very large gloss demiJohn. Perkins
placed the demijobn on chair and
stood back gazing at It admiringly.
Great, isn't it?" he asked. Biggest
deriJohn made. Heavy as leadi Fine
shape. fine sizel But, say-read thAtl"
bent down and read. The label said:
.'OIOtovatishika Water. Bottled at the
Spring Perkins & Co, Glaubus, Ia"
I began spelling cut the name by sui
tables "O-no-tc-wat-" when Perkins
slapped me on the back.
Great, hey? Can't pronounce It?
Nobody can. Great idea. Got old Hun
yadi. Janos water knocked into a
cooked hat Hardest mineral water
name on earth. Who invented It?
did. Perkins OF Portland. There's
money III that name. Dead loads of
money. Everybody that can't pro-
nouDce # viii want It, and nobody can
pronounce it-everybody'll want 1t.
Must have It. VIII weep for it. But
that isn't the best"
MOP / Inquired.
'NorA shouted Perkins Il should say
mo- Look at that bottle. Look at the
size OF IL. Lcok at The weight OF it.
Awful, isn't IL? Staggers the brain OF
man 10 think OF carrying that across
the continent! Nature recoils, the
muscles aehe.r Il Is vast. It is immov-
able, il Is mighty. Say
Per kins zrasped me by the coat
sleeve and drew me toward him. He
whispered excitediy. r44r-
Great ideal O-no-to-what- you-n1ay-
call itwater. Big jug full jug too
blamed big? Yes2 Freight too much.
Ycs2 Listen-'PerlSins Pays the
Freight"
He sat down suddenly and beamed
upon me Joyfully.
The advertising possibilities OF the
thing impressed me Immediately. Who
could resist the temptation Of getting
such mOnstrcus package OF glass;
ware by freight free OF charge? I saw
the effect of a life-sized reproduction
OF the bottle on the bDlboards with
Perkins Pays the Freight beneath It
in red, and the long name in a semi
circle Of yellow letters above t. / saw
it reduced in the magazine pages. I'm
street cars-everywhe
"tireat?' Queried Perkins.
Yes" / admitted thoughtfully, 1T
is great.
Re was at my side in an instant.
Wonderful effect % difficulty over
come on the human mindtV be bub-
bled. Take a precipice. People look
over. shudder. turn away Put in a
shoot-the-chptes. People fight to get
the next turn 20 slide down. Same IDEA.
People don't want 3-no-to-thing- unl- /
bob voter Hold on. Perkins pays tbs