Daily Arizona silver belt., 1907-09-07
THE REIGN OF QUALITY

The question of price or quality is no longer a problem for the merchant of today, as he has been thoroughly convinced that an attempt to handle the cheapest articles made would lead him to naught but the road to ruin.
 This is owing to the general prosper ity of the whole country and you can hear the call for quality from Maine to California and above all can be heard the voice of Globe.
 The call of the people of this com munity leads us (The Globe Jewelry Col to our success, as we found that quality was first and price secondary consideration, so we purchased nothing but the finest lines made and through out our efforts have proven this to the general public.
 Now that we are satisfied that you know you will receive the best when you enter our store, we will endeavor to convince you, and shall if you give us show, that you pay no more for our diamonds, jewelry,. silverware, cut glass and other articles than you would in the largest cities in America. In the first place, we are forced to say if we sold goods below cost to some people they would imagine they were being overcharged simply because the article was purchased in Globe and for no other reason.
 Now, why should we charge more o.t ., as much rent' Do we have to hire as many clerksi Do we have to pay more Tor our goodsi Do we expect to make a larger profiti Do we have to pay enormous freight charges on jewelry (received by express') All these ques- tions can be answered with No.
 Therefore, we do not have to charge any more, and do not.
 There are some reliable firms outside of the Globe Jewelry company who pub fish catalogues, but they are few and far between. The majority of these firms publish large volumes of beautiful scenes of tinsel and gold, but if we were able to creep behind these scenes we would find that they were. con strueted of cardboard and cheesecloth. What we mean is that they may adver- tise solid gold ring, set with pearls and rubies-$2.9S, worth $4.00. You call at our store and find something similar; ask the price, and find it is $l2 or $l5. You wonder where the diff ference comes in. Here is the differ ence: The catalogue says nothing about the ring being Six or 10k, nothing about the pearls and rubies being imitation, nothing about making thousand of them at one time in the cheapest pos sible manner, while ours are Ak gold, genuine pearls and rubies, made by the most skillful workmen, and care taken with each ring. That s the difference.
 We do not claim to make our own watches and tell you We have some thing just as good up our sleeves which we can sell cheaper than the standard makes. We carry only the best makes, Waltham, Elgin and Hamilton, and sell them at prices quoted by the factory.
 Our cut glass cannot be sold as cheap as the poorer grades. Compare ours with others and you will find it winter, heavier and finer cut than the bowl that cost $S when we charge $10 for one similar.
 You can very readily see the differ ence between a $10 nag and $500 race horse, but in jewelry it is different and that is why we are willing to show you where the difference comes in If we cannot prove to your satisfaction that you are getting square deal, give deal at home if you can do as well, and you will benefit by it, as well as we.
 GLOBE JEWELRY co.