Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1907-12-17
CHRISTMAS BUYERS
INVADE STORES
IN THR0NGS
EVIDENCE OF PANIC
IN VOLUME OF BUSINESS
Last Night Marks Beginningo of
Rush of Holiday Shopping;
Merchants Pleased With the
State of Trade.

II the volume Of holiday bushes,
being done In Albuquerque is any in
d~ication OF the financial condition Of
the people here at home. the so.
called panic OF which the east is hav-
ing SO much io say. hasn't reached
Albuquerque as yet.
Last night marked the beginning
of the real rush of the Christmas
shopping. II was the pay day Of both
the Santa Pc railroad and the lumber
mills and people with money to
spend crowded the stores from early
evening until closing time. Buying
was free and a dozen of the more
prominent retail men who were seen
last night by a reporter for The
Morning Journal expressed themselve.
~ highly pleased with the results not
only of the days business, but with
the totals thus far of the holiday sea-
son.
Those interviews brought out the
Interesting fact that in spite of the
phenomenal business done at this sea
so ma year ago. u has been equalled
and In many cases exceeded by the
retailers here this season. and the fur
ther interesting fact hat a number
Of Albuquerque retail houses have
- y" ~ ~ hIAtH 80 10 ~ ANaA
Of 1907. II Is not the way OF the ave-
rage retail merchant to say business
rs good II II isn't. He usually con-
siders all the business there Is too lit
tie and seldom hcsitutes To say SO.
But OF a number Of men seen last
uight. pot one hesitated to express
himself az well satisfied with the bust
ness done thus far this season.
Business is good here" said Sey-
mour Lewinson, of the Economist, AZ
he paused for a breathing spell. Our
business this season mas been every
thing we could desire and today has
been "a record breaker. We have done
forty per cent more business today
Than we did this date a year z anG.
from the appearance Of things the
holiday buying has Just started. -"
far as we are concerned the Christ
mas buying is turning to staples ana
solid things this year instead NJ TO the
frills and fancy things. This probably
indicates conservative buying, bu
since the volume Of II Is satisfactory
IL does nots indicate any restriction
OF buying We are more than sat
ned with the way the holiday trade
Is going"
.our business is just az good AZ
last year said O.. A. Matson. of Mat
son and company, and hat was abou'
an Mr.. MRtson had time to say.
1T Muuiu DC iHlhpNNlfif AAdA llAtlN
should be business depression all ovei
rho country and we In A"lbuquerQus
should escape IL entirely said f. =.
Mashburn of the T. l.. Nashburn
company clothing store. yet tina.
tina seems 10 be exactly what has
happened. Thus far we have a n"
evidence at all that there has been
any restriction Of buying for the holi.
day season, and although during the
past two or three days. ano up TO to-
day buying la our mes has been n
little light. n average for the season
VS. well above last years phenomenal
business. We are entirely satisfied
with the state of our holiday trade
ana with our business for the year"
I'VE have had more TO do today
than all our force could possibly at
tend TO-" said Howard Clarke of the
Benham Indian Trading company.
THE holiday business Is Just opening
up today and the day has been en-
urely satisfactory. II would be quite
unreasonable for as to expect to break
our remarkable holiday record Of q
wear ago. when we esta blishcd Il high
mark for sales, but there is every
reason why we should be satisfied
with this years trade.
"Our average of business for the
holiday season is well % last
years and we are quite satisfied with
70 thus i0f. SAID MI. Mhndcll last
night. Mr.. Mandell says his average
for the month has last years record
badly beaten.
I'VE have no Kick TO make on tho
state at our trade said H. $. Rosen.
valid. of the R~othenburg and Schios-
Cigar company. Locally both our
retail and Wholesale trade is better
mar e year ago a our outside trad,
Is quite AS good. eNcept. In southern
ARIZONA where the shut down In the
copper camps has had an ~undoubted
effect ou business. In this southern
Arizona territory alone have We no.
.ticed amy shrinkage IN buying orders
aud ,hl~ was expected. The local
conditions could not hoe better
This year and this season have
been record breakers for me" q
simon stern. ciothier. and I am as
we'll satisfied with the business as Z.
can be. Buying Is free n so far
MS we can see There has been abso-
lutelN no restriction of the usual
Christmas trade. We have no Kick 10
make ON conditions
a dozen other merchants were seen
during the eVcninR and when they q
time TO say anything al all. each and
eEerN one voiced the same sentiment