The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1907-12-13
BATTLE OF THE BOTTLE"
A Stock Campaign Article Of Twenty
Years Ago Revamped for Present
Day Use
Saturday Evening Post)

cEeAiAiDS ilISiil ~ THEIR proper SpUICtS,
some samples of the literature that
was circulated during that campaign.
The brewers and liquor dealer take
particular exception to the ret.I hitting
Of an ite1l from the Alabama Citizen.
claiming that il is an old and partic-
ularly persistent campaign lie. The
following letter explains their posi-
ton:
To the Editor of the Saturday Even
ing Post:
In very conspicuous place of the
Saturday Evening Post of November
! 9. 1907. you quote the following from
the Alabama Citizen, viz:
Our Eoys
! The following extract is from the |
! speech of one of the officers of the /
| Ohio State Liquor League:
1T will appear from these facts. !
gentlemen that the success of our bus !
mess is dependent largely upon the
creation of an appetite for drink. Men
who drink liquor like others. will die,
and if there is no new appetite Great
ed our counters will be empty, as we'll
as our money drawers. Our children
will go hungry, or we must change our
business to something more remunera-
tive The open field for the creation
Of this appetite is among the boys. At
ter men are grown and their habits
formed they rarely change in this re-
gard. 1t will be needful therefore, that
missionary work be done among the
boys, and l make the suggestion,
gentlemen, that the nickels expended
in treats TO the boys now will return
in dollars to your tils after the APP
petites have been formed. Above all
things. create appetites"
Here is the full diabolism of the sa-
loon set forth in plain, ungarnished
terms and makes a mans blood course
more quickly; and, further, il makes il
mighty hard for fatherhood 10 con-
tinue patient and temperate in thought
and utterance on this temperance
Observation-Disclosures Citizen, October
10, 1906
In different garb and attributed to
. different persons. the substance of this
abominable falsehood has of late years
been circulated in nearly every prohi-
bitiOn campaign.
Here is the lie in modified form, viz:
The thirteenth annual convention
Of the United States Brewers Associa-
ton was held at Atlantic City. New
. Jersey, June Is, 1899. II. W. Rueter.
chairman of the publication committee,
said: Winning over the people Of all
classes of this country TO the habtual
consumption of malt drinks is the
fundamental condition on which the
prosperity of our trade depends. The
success of our bushes is dependent
upon the creation Of an appetite for
+. drink Men who drink. like others.
: must die. and if there is no new ap-
! petite created our counters will be
: I empty. as also our Golfers. The open
/ field for the creation of this appetite
:, is AMONG THE BOYS. After men are
grown and their habits are formed
they rarely ever change in this regard.
1t will be needful, therefore, that MIS-
SIONARY WORK BE DONE AMONG
. THE BOYS, and / make the sugges-
ton. gentlemen, that nickels expended
in treats to boys now will return in
dollars to your tills after the appetite
create appetite"
1t does not seem possible that any
one other than a representative Of
Satan could hold and give utterance TO
such awful views."
!, In view Of this mass Of falsehoods,
IL matters little that the thirteenth
convention was not held at Atlantic
City in the year 1899. The principal
& fact is that the printed report OF the
thirteenth convention. like that Of ev-
cry other convention. is open 10 pub
lie inspection. and copy of it or any
Of them will cheerfully be placed into
the hands Of any man desiring TO
CERTIFY our assertion that neither the
late Mir. Rueter nor any other member
Of the association uttered any words
that by the most violent stretch OF
| imagination or the most sophistical
mode Of reasoning could possibly be so
distorted as 20 make them appear
identical in substance sense or purport
with the quoted SANDER
Now as 10 the statement quoted IN
The Saturday Evening Post Of Novem-
Der Q. 1907. and reproduced here. your
kind attention is called to the enclos-
cd affdavlts from the president and
secre tary Of the Ohio Liquor League
to the effect that the article quoted is
"a base, malicious and deliberate false
hood" and that no officer Of said
r League ever made OF delivered the re-
marks contained in it.
\ II is hoped that your sense Of JUS
tee your love Of fair-play and your