The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1907-09-04
The ''YeII- Man
And One of His Ways.

To call a man a liar seems rude, so
we will let the reader select his own
term.
Some time ago the manager of Col
lier's Weekly got very cross with us
because We would not continue to ad-
vertise in his paper.
We have occasionally been attacked
by editors who have tried to force US
to advertise in their papers at their
own prices, and, on their own eondi-
lions. failure in which We were to be
attacked through their editorial COL
umns. The reader can fit a name to
that tribe
We had understood that the editor of
Golfers was a wildcat of the Sinclair
jungle bungle" type. a person with
curdled gray matter, but it seems
strange that the owners would descend
to using their editorial columns, yellow
as they are, for such rank out and out
falsehoods as appear in their issue of
July q, where the editor goes out of
his way to attack us, and the reason
will appear tOlerably clear to any rea-
der who understands the venom be-
hind it.
We quote in part as follows: Zone
widely circulated paragraph labors to
induce the impression that Grape Nuts
Will obviate the necessity of an oper-
alton in appendicitis. This is lying
and, potentially, deadly lying. Sim
ilarly, Postum continually makes refer
ence to the endorsements of a distin-
guished physician or "a prominent
health official persons as mythical
doubtless, as they are mysterious"
We do not hesitate to reproduce these
mendacioUs falsehoods in order that it
may be made clear to the public what
the facts are, and to nail the liar up so
that people may have a look at him.
If this poor clown knew what produced
appendicitis, ne might have some
knowledge of why the use of Grape
Nuts would prevent 1t. Let 1t be I'M
derstood that appendicitis results from
long continued disturbance in the intes-
tines, caused primarily by undigested
food, such as white bread, potatoes,
rice, partly cooked cereals. and such
These lie in the warmth and moisture
of the bowels in an undigested state
and decay, generating gases, and irri-
tating the mucous surfaces until under
such conditions, the lower part of the
colon and the appendix become in
volved. Disease sets up, and frequent
ly, of form known as appendicitis.
Now, then, Grape-Nuts food was
made by Mr.. c. W. Post, after he had
an attack of appendicitis, and required
some food in which the starch was pre-
digested. No such food existed from
his knowledge of dietetics he perfected
the food; made il primarily for his own
use, and afterward introduced it to the
public. In this food the starch is trans
formed by moisture and longtime
cooking into form of sugar, which is
easily digested and does not decay i'm
the intestines. 1t is a practical GER
tainty that when a man has approach
ing symptoms of appendicitis, the at
tack can be avoided by disseminating
all food except Grape-Nuts, and by
properly washing out the intestines
Most physicians are now acquainted
with the facts, and will verify the
statement.
of course, this is all news and should
be an education to the person who
writes the editorials for Golfers and
who should take at least some train
ing before he undertakes to write for
the public
Now, as to the references to "a dis
tinguished physician" or "a prominent
health official being mythical per
sons" We are here to wager Golfers
Weekly, or any other skeptic or liar,
any amount of money they care to
name. and which they will cover, that
we will produce proof to any board Of
investigators that we have never vet
published an advertisement announc-
ing the opinion Of a prominent physi-
clan or health official on Postum or
Grapefruit when We did not have the
actual letter in our possession. 1t can
be easily understood that many prom
inent physicians dislike TO have their
names made public In reference to any
article whatsoever; they have their
own reasons, and we respect those rea-
sons. but we never make mention of
endorsements unless we have the &C
tual endorsement. and that statement
we will back with any amount of
money called for.
When a journal wilfuily prostitutes
fits columns to try and harm a reputa-
bic manufacturer IN an effort to force
him to advertise, ii is time the public
knew the facts. The owner or editor
of Golfers Weekly cannot force money
from us by such methods.
POSTUM CEREAL CO., Ltd.