Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1907-02-05

The T.-R. gave a party Monday
evening Those who attended said they
had good time. The men and women
of the T.-R. who gave the party never
had a better time. Mr.. John Walter
Bright, advertising manager for Man
del Brothers. of Chicago, was the lion
of the evening. Bright is little less
alive than a 50O-volt electric current.
He tingles and throbs with enthusi-
asm and goes at advertising with dy-
manic force. Advertising, with him,
rotates the earth, supplements the sun
shine actually creates life. He studies
advertising wherever lie goes. On the
analyses them as they read ads or
Journey down town to answer them.
AT home when he looks at his wife he
can't refrain from studying her, so as
to know womankind when he reaches
for their minds in his next days copy.
Men at the party last evening even &C
scused him of keeping his eyes riveted
on the women at the tables in the
background while he discoursed upon
advertising a Retail Store" 1t mas
been told in commercial literature that
the dynamic force which transmits
power to every department Of the COL
losal retail establishments of our mer-
chant princes was generated at the top
of the building in the office of the ad-
vertising manager, and the merchants
of Marshalltown saw last evening wnat
a high voltage human dynamo looks
like and how 1t works. The way the
retail men pressed him with questions
about their advertising until the poor
man was backed into one corner or
the room, and held there. without lunch
or respite, would indicate that some
powerful magnet held them. The re-
plies they got were flashed instantan-
eouslv and they lit up the receiver with
new light. For a time there was cleo
tricity in the air, sparks were flying.
1t was advertising.
The guests assembled at the T.-R.
building, where they were received by
Editor D. w. Norris, Jr., Business
Manager w. P. Hughes and Treasurer
Theodore Johnston. Ascending to the
editorial department, Associate Editor
F. A. Moscrip, Assistant City Editor II.
j. Rodgers and Solicitor George f.
Thayer extended a greeting and direct
ed them to the composing room, where
the weird and wonderful linotypes were
being operated by the IRIS force OF
expert men. AS type was set and the
letters distributed automatically in
their boxes again, City Editor r. c.
Wells and News Editor w. B. Wildman,
themselves ex-typos, explained the
process and presented each with limo
type slugs containing the guests name.
Back to the pressroom where the stere-
clippers were making plates, and finally
the press started, papers printed, mailed
and sacked by skilled men In every
the guests were shown how to
get around the machinery safely by
Carroll Johnston and Col
lector j. w. r. Wildman.
From the T.-R. building the whole
party was piloted to Columbia hall and
seated for Mr.. Bright's lecture, after
WHICH, Il, lNtlSOll 1|oNlAo, WASA AAAo AAASst
velous palming of coins, showed Mr..
Bright and all others an easier way OF
handling money than by advertising.
The lunch was served caffateria style
by the ladies of the T.-R. force, the
wives, daughters and sisters. Those
serving were, Mrs. F. A. Moscrip. Miss
Moscrip, Robert Moscrip, Misses Ida
Shove, Mabel Bussard, Grace, Lander.
Mrs. Carroll Johnston, Mrs. George
Thayer, Mrs. George Wanberg, Mrs.
Theodore Johnston, Mrs. III. j. Rodg-
ers, Mrs. Rodney c., Wells, Miss Amy
Wells. Mrs. w. B. Wildman, Mrs. D. w.
Norris, Jr, and Mrs. w. p. Hughes.
During the lunch Messrs. Eadie &
Ward fairly surprised and entertained
the guests with vocal and orchestral
selections reproduced upon the mar
velous Victor talking machine. Their
contribution to the evening, as we'll as
that of Mr.. Downs, was entirely volun-
tary, and helped greatly in the success
of the party.
In the composing room, A. S. Rich
ards. foreman; w. F. Long, machinist;
Stanley Pierce, Emile Seleine, and
Charles E. Seymour operators; F. w.
Burke, steve 9drkS, EHll HlnlSFeH,
and Carl Everist, compositors, and All
bert Lang, galley boy, manned the
works In the press room the work of
printing and mailing was
done by l.. D. Vitek, foreman and
pressman; Ed. Vitek, mailing clerk;
Frank Boardman and Ed. LaPlant, as
sistant mailers; Eugene Spaulding,
assistant; Earl Corrick,
sack tier and weigher, and Earl Mach
old, press boy.
Mr.. Bright's Talk.
Mr.. Bright did not attempt a formal
address, From few skeleton notes he
Just talked advertising. He began by
the town and his host,
the newspaper. He asserted that thu
IA 600 people in Marshalltown and the
other thousands around could be talk
ed to and interested and attracted by
just the same as they can
in Chicago and at much less expense.
Tell the people what you have. They'll
come just as fast here as they do in
Chicago. They have to because they
need he goods" he said. The object
Of, .vertising is not so much to sell
an article that everybody wants, as To
make everybody want an article tina:
the advertiser sells he explained.