The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1907-09-04
The "Yell-Oh" Man
And One Of His Ways.

Toscall n man liar seems ride, sc
we will let tho reader select his own
term.
Some time ago the manager Of Col
liers Weekly got very cross with us
because we would not continue to adj
vcrtise In his paper.
We have occasionally been attacked
by editors who have tried to force us
to advertise in their papers at their
own prices. and on their own con-
ditions, failing in which we were to
be attacked through their editorial
columns. The reader can lt a name
to that tribe.
We had understood that the editor
of Golfers was wildcat OF the
! Sinclair Jungle bungle' type. per-
son with curdled gray matter; but 1t
seems strange that the owners would
descend to using their editorial
columns, yellow as they are. for such
rank out and out falsehoods MS appear
III their Issue Of July eth, where the
editor goes out of his way to attack
us. and the reason will appear toler-
ably clear to any reader who under
stands the venom behind It.
We quote in part as follows: "One
widely circulated paragraph abors to
Induce the impression that Grape Nuts
Will obviate the necessity of an opera
ton in appendicitis. This is lying. and,
potentially. deadly lying. Similarly,
Postum continually makes reference
to the endorsements Of "a distin-
guished physician" or "a prominent
health official" persons as mythical,
doubtless as they are mysterious
We do not hesitate to reproduce
these mendacious falsehoods in order
that 1t may be made clear to the pub
Tic what the facts are, and to nail the
liar UP SO that people may have a
look at him. If this poor clown knew
what produced appendicitis he might
have some knowledge OF why the use
of Grape-Nuts would prevent It, Let
1t be understood that appendicitis re-
suits from long continued disturbance
In the intestines, caused primarily by
undigested food. and chiefly by undi-
gested starchy food such as white
bread. potatoes, rice, partly cooked
cereals, and SUCH These lie In the
warmth and moisture of the bowels
in an undigested state and decay gem
Grating gases and irritating the rnu-
cous surfaces, until under such con-
ditions the lower part of the colon
and the appendix become involved.
Disease sets up. and frequently of a
form known as appendicitis.
Now. then, Grape-Nuts food was
made by Mr.. C. w. Post after he had
on attack of appendicitis. and required
some food in which the starch was
predigested. No such food existed.
From his knowledge of dietetcs he
perfected the food; made 1t primarily
for his own use, and afterwards intro
duced 1t to the public. In this food
the starch is transformed by moisture
and long time cooking into form of
sugar which is easily digested and
does not decay in the intestines. 1t
is a practical certainty that when a
man has approaching symptoms OF ap-
pendicitis. the attack can be avoided
by disseminating all food except Grape
Nuts, and by properly washing out the
intestines. Most physicians are now
acquainted with the Facts, and will
verify the statement.
OF course this is all news and should
be an education to the person who
writes the editorials for Golfers" and
who should take at least some training
before he undertakes to write for the
public.
Now, as to the references to "a dis
tinguished physician" or "a prominent
health official being mythical per-
sons" We are here to wager Col
lier's Weekly" or any other skeptic
or liar any amount OF money they
care to name. and which they will
cover, that we will produce proof to
any board of Investigators that we
have never yet published an ADVERTISE
ment announcing the opinion of a
prominent physician or health official
on Postum or Grape-N when we
did not have the actual letter in our
possession. It can be easily under
stood that many prominent physicians
dislike to have their names made pub
lie in reference to any article whatso-
ever. They have their own reasons,
and we respect those reasons; but we
never make mention of endorsements
unless we have the actual endorsement,
and that statement we will back with
any amount of money called for.
When a journal wilfully prostitutes
It's columns to try and harm reputa-
BILE manufacturer in an effort to force
him to advertise, 1t is time the public
knew the facts. The owner or editor
of Golfers Weekly cannot force money
from us by such methods.
POSTUM CEREAL Co, Ltd.
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