davidaulloa/AmericanStories huggingface dataset:
The state herald., 1907-09-20
WHAT ONE MERCHANT DID
Correspondent of Home Trade League Testifies
to Value of Publicity

in the game" The methods of a gen.
Grafton ago. 1t must be remembered,
are not necessarily adapted to the
conditions Of to-day.
BY the persistent and persevering
use of every device for publicity the
catalogue houses have built up their
present enormous trade. 1t Is not rea-
sonable to suppose they can be dis.
lodged from the position they occupy
"a position, as has frequently been
pointed out. that threatens the we'll
being II not the existence OF every
small community throughout the coun-
try-unless they are opposed with
something like their own weapons. A
favorite phrase much in use to-day is
Get business!" and to get business
you must go after 1t. Is 1t reasonable
to expect 1t will come to you un-
sought?
Take the experience Of this Home
Trade league correspondent as a
guide. He had the goods. He wanted
to sell them. His proceeding was
simple. Through publicity. which in
his case simply meant attractive and
truthful advertising. he brought the
goods and the people together. Re-
suits were never In doubt.
To sum up. successfully to compete
with the powerful catalogue houses
Of the cities the country merchant
must in a measure adopt their meth
DDS. They have won by publicity.
Meet them on that ground. Match
advancement with advancement. You
have the medium in your local paper.
Let your advertisements say some
thing. and mean what they say. Let
the people know what you have to sell,
and depend upon 1t, they will come to
buy.
The state herald., 1907-09-20
He Ate the Toothpicks.

A well.known sculptor tells the fol-
lowing story: Whenever / see n
ioothpick think of dinner that was
given in Rome in honor of two Turkish
noblemen.
II sat beside the younger Of the no.
blemen. He glittered with gold en-
broidery and great diamonds, but new
eltheless pitied him sincerely. for he
was strange to our table manners. and
some of his errors were both ludicrous
and painful.
toothpicks. He waived the plate away.
extended to the young man a plate of
toothpicks. He waved the plate away.
saying in n low and bitter voice:
No. thank you: have already eaten
two OF the accursed things, and want
no more"
The state herald., 1907-09-20

One country merchant writes the
Home Trade league as follows:
Since have adopted the city idea
of advertising-naming new goods
with prices. and at the same time
making known what desire to dis
for new goods-my sales have not
only increased very largely with regu.
lar customers, but l have secured
many new ones. Not only this-in-
stead Of the farmers wives spending
from half to an hour and a half look
ing about the store to see what there
is in stock they may want and taking
the clerks time who otherwise would
have chance to sell goods to several
other customers, they come in and
ask for the very articles they have
seen advertised and which they have
already decided they do want from
seeing the advertisement in this week
ly paper, and the result is have been
able to dispense with one of my clerks
to whom was paying $500 per year
This merchant further says that
this saving of clerk hire expended In
this same kind of advertising during
the year will, he is confident, increase
his trade SO per cent. and that he can
already name 2S customers who but
very recently have been buying their
goods almost entirely from Chicago
catalogue houses.
This experience without doubt can
be duplicated by thousands of other
men in business throughout the coun-
try. 1t is to be feared that the aver
age merchant in the smaller towns has
allowed himself to get into rut. and
1t is one from which he must swiftly
emerge II he has any desire to stay
The state herald., 1907-09-20
"Atl In" In Law.

In the recent case of State vs. Hen
messy. 30 Pac. Rep. 22l, the Nevada
Supreme Court gives definition OF
the slang phrase "all in" The ques.
tion came up in connection with the
admission in evidence of dying decla.
ration, the declarant's statement that
ne was ''all In" being relied on TO show
that he was under sense of impending
death.
The court said: "The expression I
am all in is one frequently made use
OF In this western country. and when
used under the circumstances In ques.
tion may. we think. be taken TO have
meant that the speaker considered his
life practically at an end."-Law
Notes.
The state herald., 1907-09-20

lows the frauds to succeed. There Is
magic in the something for nothing"
deal. 1t is a bait that catches people
In every rank and walk of life. 1t
often is the cause of the downfall OF
men who have all the abilities to sue
coed. II is a fallacy that tends to-
ward evil. There can nothing be
gained without adequate compensa.
ton. The something for nothing is
an ignis fatuus that the wise will
avoid.
ID. NJ. CARR.
The state herald., 1907-09-20
Depends on the poo,.

Asa Goddard Of the American Auto.
mobile association was recounting
In Worcester some Of his touring ad.
ventures.
"One summer morning." he said
"the approach of a great flock of sheep
obliged me to pull off the narrow coun.
try road. l halted my car. and
watched with interest the passage OF
the sheep. the intelligent dogs and the
shepherd.
II had a short talk with the shep.
herd about his odd and difficult trade.
look here l said, what do you
do. driving sheep like this on narrow
road, when you meet another flock
coming In the opposite direction?'
well. said the shepherd, 'ye just
drive straight on. both of ye, and the
one that has the best dogs gets the
most Sheep"
The state herald., 1907-09-20
Give Charm TO Town.


Attractive streets, well paved. good
sidewalks. clean appearing buildings.
signs arranged well. all 80 TO add a
charm to town. one OF the things
that often gives strangers 20 town
n bad Impression II the loose manner
In which s,orokeopo,s and others take
care OF the exterior OF their places
often not sign about the place is
TO be found 10 designate the character
OF the business carried on. and this
can only be knoss by peep through
the open door. The windows art
often arranged In such n way as to
give little knowledge OF the goods
handled, During the summer timo
awnings hanging low over the walks.
no the pakscr.by must stoop 10 avoid
them. are found In many places, just
little care IN needed TO improve
along these lines. An attractive sign
does not cost much and In n good In
ycrtmcnt for the Htorohoopor. Clean
Illness In front of business places
makes n good Impression. In fact
strangers will seldom enter n store II
the outside appearance. Indicates rloy'
onilnoaA and carolcnsnosa. The up.
todhtc merchant will always he found
with n wolicarodfor establishment
II In quite often you can tell the bnsl
ness importance Of man In the com.
muniiy by the appearance Of his store.
Make business places attractive m
possible. II may cost you a little
money, little extra labor, but II viii
pay In the long run.
The state herald., 1907-09-20
Tho Great American Boss.

The average American is blase al
most before the English girl is ready
to leave her school. says writer. The
English girl never leaves her govern
ess and home before she Is eighteen.
while at the same age the American
girl has seen much of the world. Yet
the American girl retains her vivacity
and her interest in everything, and 1t
Ia that one quality, think, above all
others. that wins for her the admira-
tion OF the English woman. The
American woman never looks to her
husband as master, while the English
woman is taught to do SO from her
birth.-Tit-Bits.
The state herald., 1907-09-20
"habit" and "Xiee."

The subject of womon's smoking has
almost ceased TO be discussed. II is
generally taken for granted that wo-
men will smoke. even when dining In
public. while n smoking room Is found.
as n matter Of course. at every wo-
mans club. But while society and pro.
fessional women now smoke without
protest. one learns. not without sur
prise. that the habit In which they In.
dulgc Is rapidly becoming vice OF the
working class girl.-l.adles' Pictorial
The state herald., 1907-09-20
Considerate Bridegroom.

A Belleville girl and n young man.
both OF whom had steady Jobs. were
married the other day. The day after
they were married the girl said to her
fond husband: "Oh. George, now that
We are married. there Is only one thing
! regret. and that Is that have to givc
up my fine position" The fond young
husband stroked the silken trcsses Of
the young wIfey's hair. and soothingly
replied: Now. darling. don't worry.
You needn't give up your position. III
give up mine. o."-Kansas City Star.
The state herald., 1907-09-20
IS HUMAN WEAKNESS
THE DESIRE TO GET SOMETHING
FOR NOTHING.
AN IGNlS FATUUS TO AVOID
One Cause That Has Led to the Down.
fall Of Many-Faliacy That
Ever Tends Toward
Evil.

A man who won the confidence, re-
spect and admiration OF the people OF
his state was elected to the United
States senate. Soon II is discovered
that he was owned by the railroads"
bought by iavors and instead OF repre-
senting the interests OF the people
who sent him to his high place In
the nations councils, preferred to rep
resent the corporations that made II
possible for him TO ride over rail-
roads without cost. II Is only a dem
onstration OF human inclination to get
something for nothing.
The member OF n state legislature
was accused of showing special atten'
tion to legislation favorable to the
railroads and corporations. lie was
charged with riding on passes; and In
fact II became known that his prin'
cipal supporters. too. rode free over
the railroads. Another illustration OF
the human desire to secure something
for nothing.
The mayor OF city regularly occu.
pied n box at tho leading theater:
handed out free street car ticket TO
the conductor. enjoyed free drinks at
tho bars-another example OF the man
who wanted something for nothing.
and at las, his greed caused him to
enter into dishonest deals that landed
him In the penl,cntlary.
~. ...taI.. .taxa ~ IA. ,,.A,sh
numerous supply dcpo's conducted
by county and city charities. long
rows OF men and women can be seen
awaiting their turn TO get n small
supply Of -four. sugar and other neccs.
aaricA OF life, Some are helpless, de-
formed. and their looks lndlcat, want
and misery. but there are others who
have no appearance OF need. Hero
again we ind men and women leaving
pride and sclfrcspoot behind because
OF the desire to secure something for
nothing.
on special sales days In tho retail
districts OF every large city great
crowds can be seen about the on.
w AH' tA'Nh
stores. crushing. fighting to get to
tho bargain counters. all bent upon
getting something OF value for little
or nothing.
From the Highest walks Of lifc TO
the lowest the ailpfcyaillng and dom,
inant trait In oyidenc. TO show the
weakness Of the individual In the
struggle to get something for moth.
Ing. I, Ii based upon a knowicdr. Of
this ffaiii,y Of humankind that some
great business enterprises are built,
Wonderful bargains are advertised.
and the maHneH rush to buy. without
calm reasoning In the matter Of any
comparisons of value, Good business
judgment IL cast In the background
by tho madness TO get something for
nothing,
The geirirh.aUick operator uses the
same methods 20 lead TO his trap vic.
tins with dollars as do the railroads.
tho big department stores and the
others who have certain objects To
gain. II Ia always the promise held
out 10 give something for inadequate
compensation. without It's equal In m.
pensiturs Of money Vt labor that al.
The state herald., 1907-09-20
The Real Roar.

(, was the morning after their ar.
rival Mt seaside resort.
IL have often heard Of the roar of
the ocean" she said. dreamily. but l
never knew II sounded like that"
That's not the roar Of the ocean '
answered her more experienced hus,
ban. That's the roar Of departing
guest who has just been presented
with his blll."-Judgc.
The state herald., 1907-09-20

Mrs. Harcourt. the wife of "the baby
OF the cabinet" as the English term
Lewis Vernon Harcourt otherwise and
commonly called Lulu" Harcourt, was
Miss Mary Ethel Burns. the only
daughter Of the late Walter Burns of
New York and a niece of ]. Pierpont
Morgan.
The state herald., 1907-09-20
Pay. to Keep ,h. Town N...

The streets of town oy.fgfown
with weeds never makes GOOD I'm.
precision ON the stranger Good side.
walks. weii.kept streets In the rest
denee and business portions Of .
place, always speak we'll for the hab
It's of It's reHidgais.
The state herald., 1907-09-20
True ChIyairy,

Her taIghing)-oh. I met such n
lovely. polite man today.
Iiim-whero was that
Heron the street. ! must have
been carrying my umbrella carclcssly.
for he bumped his eye into II. And I
said. Pardon me-" and he said. Don't
mention it, have another eye left."
Cleveland Leader.
The state herald., 1907-09-20

Until they come most any man will
tell you how he would get the upper
hand Of burglars.-Atchison Globe.
The state herald., 1907-09-20

Content is like your eyes. nose or
any other feature-to have 1t you must
be born with it.-Atchison Globe.
The state herald., 1907-09-20
COLORADO CONSERVATORY
Capitol IN n.,0 of MUSIC coIia. nsenu: Ven. :,

FALL TERM opens OCTOBER ist
Piano. Pipe Organ. Voice. Violin, Cello, Harmony
and Composition. Musical History, Modern Lam
guake.i French. German. Italian and English.
school Of Acting. European i.aeherr. Beau
nful surroundings. Home for students s-nu for
catalogue.
The state herald., 1907-09-20

Pinsteh oil. tho residue left In tho
cylinders used TO contain tho raa for
lighting railway coaches. and which
can be obtained for about 20 cents per
gallon In small quantities. In recon.
mended by the Colorado experiment
station ms good substitute for ear.
bon .binulphidc In exterminating prni.
rio dogs. gopherH. rabbits. or any
ground burfowins pests. The follow.
inr directions are given for applying
the remedy. Three hands and n boy
will accomplish the best results
Armed with a can Of PinHtrh oil and
quantities Of COW or horse chipa tho
party proceeds 10 the dog town. One
man goes In advance and with n
shovel puts a oiod In each hole not oc.
oupied by dogs. The nest man natu.
rates chip with two or three tea.
spoonfuis Of oil and drops II Into tho
hole. pushing II far back with = stick.
The third man Immediately Nils the
mouth Of tho hole tightly with earth.
finstrh oil IN very volatile. and
where tho vapors are mixed with air
will explode with vioieno. n 4 spark
Of any Kind reaches H. II Ia unsafe 10
smoke OF strike a match while work.
ips with Il
The state herald., 1907-09-20
2kG2axuxsucoMpE

Club Building. Denver. Colo. Actual business
Methods. Awarded ~ diplomas and medals for
sup.riority. Trial month IS Positions secured
Write today for free caalog.
The state herald., 1907-09-20

Ventilation In one Of the chief
needs OF the poultry house and now
10 the time to give the matter thought.
DO not 20 Into another winter with.
out seeing tina, proper methods Of
providing fresh air for your chickens
Is provided.
The state herald., 1907-09-20

Diversions and novelties and enter
tainments arc all right at the agri.
cultural show. but the management OF
such AFFAIRS should SEQ that such Mt.
fractions do not eclipse the real pur.
poses for which the fair was held.
The state herald., 1907-09-20

Clover hay is good for pigs and
hogs In the fall and winter. II the
clover Is small. II will be the more
readily eaten. The aftermath OF clov-
er makes u good hay for hogs and
can be fed without chopping.
The state herald., 1907-09-20

In taking the stock In from on the
pasture this fall remember that the
change from field where much exer.
else is obtained to the stall is quite SO.
we're. For this reason the cows
should be allowed rs much freedom as
possible In tho yards about the barn.
They should be put In the barn only
when the weather is bad or at milk
ing time.
The state herald., 1907-09-20

Feed roots. such rs beets. turnips
and mangels. freely after removing
the cows from the pasture this fall.
They will keep up the milk supply bet
ter and come out In better condition
next spring.
The state herald., 1907-09-20

An obstinate horse can be easily
bridied and made TO take the bit II
the nnser or thumb is pushed into the
corner Of his mouth and his tongue
touched. Hold the bride with the
right hand. 80 tina, tho bits are Just
In front Of his lips and rest upon tho
/. back OF the left hand near the wrist.
Stick your left fofefingcr into the cor.
ner OF his mouth. and as he opens II
pull tho bits into his mouth by slip.
ping tho headgear over his ears.
The state herald., 1907-09-20

Don't rush the horse down hill. II
is not only dangerous. but makes the
horse nervous. besides weakening the
tendons Of the legs and is apt to
spring the knees out OF shape.
The state herald., 1907-09-20

Tests a, tho South Dakota expert.
ment station show that one and enc.
fourth pounds Of spei,s equals one
pound Of corn for steer feeding. Where
corn and spei,s are mixed half and
half by weight. slightly better results
are obtained The advantage of usin.
the grains At home IL also In favor of
tts being fed 10 cattle or swine, In
the test mentioned. the steers fed on
speits did not consume NJ much hay
per pound or gain ~ those fed upon
other grains. which shovs that tho
hust Of spei,s II = substitute for hay
~ q considerable degrees. II produces
q nfm flesh much the same A. the
oats and a. good quality Of meat ~
cora
The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1907-07-12
WHEAT PRICES BREAK
ON HEAVY SELLING
Further Consideration of Gov
ernment Crop Report Re-
garded Favoring Bears.

CHICAGO. July ll.--Whcat prices broke
more than &c here today because of gem
eral selling caused by yesterdays gov
eminent crop report At the close the
september delivery was on 2gC. Corn was
down a46c. Oats were 16NlRc lower
and provisions were unchanged TO n shade
lower.
The wheat market opened weak and
became weaker as trading progressed
opening was caused by favorable weather
for the growing crop in the Northwest
The principal reason, however for the
weakness which prevailed throughout tho
day was the showing Of the government
report, An overnight consideration OF
the official statistics convinced the trade
that with continuance OF favorable
weather the wheat crop of the United
states Will be very little below the aver
age yield, Damage reports from the
Northwest were numerous. but had little
effect The market closed very weak
with prices close TO The lowest point
sold up 10 95ac and then declined To 93ic
The close was at sage,
The corn market closed weak. and
closed to the bottom price. September
opened a shade higher TO aQ3c lower
at 6o3g g55c, sold at 65tc and closed al
5ihc.
Oats were weak in sympathy with
wheat, September opened l@ac TO sM5c
lower. al S96WiOc, sold up to 40Ac and
then declined 10 39lc. where 1t closed.
Trade In provisions was very quiet and
the market held steady all day. At the
close September pork was unchanged at
ribs were Il shade lower. at SIS GA.
IL A - ~ rrI
The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1907-07-12
TOMATOES SELL OUT
At STIFF PRICES
Markets Affected by the Great
Exodus for Real Estate
Day Celebration.

heal Estate day had Il depressing ef
lect on market row Thursday. and most
vi the merchants reported slight de-
crease IN sales. They had. however, taken
'ne precaution to buy In less Quantities
ana were, therefore. not caught with
any extra amount of produce on their
hands. ~ The most remarkable feature OF
S1o,,sSy S1eroeIuay business Was the universal
there were not more than twenty pounds
oil tomatoes along the whole row Bv
n,ShtLall the entire row had disposed OF
,iI, Which %Gbnty zen cents pound was the price
h mn,ch tne Ietailers secured More to-
,,latoes WIZ be on sale today, but no cx-
LrsLhelS large consignments are expected
awsitiSS ,,vnGISn nearly every wholesale house Is
aWa'tins small express shipments
shght decrease In prices Of berries
GWas noticeable along the entire row
SSurrahts sold at the rate OF three large
boxes for 25c. and raspberries brought
soc Tor two large boxes or three small
ones. English currants still remain OH
the market unsold: the Objectionable fea-
quality. OF the berry The price asked
was lOc box. There were no black
currants for sale along the entire row
pecIed 10 have any on hand during the
present week. Strawberries. presenting a
stale, worn -out appearance. were offered
even then nobody bought. The present
week VIII see the end OF the strawberry.
Cheer Up Cherries Are Ripe.
Cherries were called for more than anv
other fruit Thursday. Many OF those
VINO went 10 the resorts passed along
the row and purchased a halr-pound or
so to place in their lunches. A slight
drop In the price OF cherries was noted
In some of the booths. Instead OF rang
ing from lac to zoe, the price ranged
from l21c 10 zoe. The first pie cherries
that have been on the row this week
sold even lower than the sweet ones,
bringing 10c pound.
along the row. with no change in price
toes were an exception TO this rule how
ever. A drop from &c pound 70 seven
pounds for quarter was made by most
OF the dealers. but a few who had bought
at higher prices were compelled to keep
TO the old figure.
Among the melons. cantaoupcs still
seem TO be in the most demand. They
sell all the way from l0c To zoe each.
Watermelons are selling at the same old
figure OF 3bc a pound. Summer Squash
was one of the few new features along
the row Thursday. These sold at two
for 25c. Marrow, the near relative OF
the squash, dropped in price To three
pounds for 25c.
No changes were reported I'm the price
OF fish during the past week. and the
figures of last Friday still hold The
prices asked are; Salmon. 20c pound
halibut. l5c "A pound; shad, 16c pound
black bass. soc; striped bass, 25c; sole.
15c; smelts. l5c; catfish. 15c; Eastern
brook trout, l5c.
The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1907-07-12
TIlIET IS QUIET;
IRDERS CAUTIOUS
k;lure of Campaign to Raise
|priccs Cause of Timidity at
Present Time.
IlL MONEY EASIER,
n TINE MONEY HARDER
snese Situation No Longer
Regarded as Vital Factor
i in Moying Pri.,~.

-rr YORK. July 1l.-Yesterday' up
Z" 5,he campaign for the rise in stocks
norural effect today of much cur
' lie volume OF operations and of
-:or cautious spirit in operating.
ietier part of the day the market
=, more than nominal and feeble
", n.,;ons marked the Indifference OF
'saijon. There was some attempt
t;ve interest I'm the campaign and
,,e advance In prices was response
w. efforts. \ considerable effect
-soduced ON sentiment by the small
z of the bond offerings by the I'm
ss.,sc and the Atchison. These Of
q had been timed with a view TO
$'nnes of Investment capital which
a annear after the heavy July dis
.,snis. and the price, the rate OF
4 and the conversion privilege were
'rsrted TO stimulate a demand from
',,nrkboIders. who were given first
n The subscription as privilege,
.,s for money on call ran Off In the
4. oi The day, but there was a hard
4 m ,Ime money rates. Foreign eN-
receied. influenced by offerings
Es,ce bills BY the bankers In the
=. N drawing on foreign credits.
r,oulrements are in prospect for
|y,x York money market, subscrip-
hr Southern Pacific preferred stock
|.'s American Telephone bonds which
=, next Monday calling for s11,600,-
'-,ssr reading OF the Governments
H. in the suit against the American
~ company accentuated the unfav-
ID iupression among securities hold
Tic further proceedings against the
.,shted Gas company was but added
- IN the same direction. Securi-
4 those companies were notably
. sm weakness at some other points
- : svupathy. Second consideration
IN Government crop report on the
!. and was more favorable than yes
a Cheerful reports by the Price
a, helped TO this feeling, The Jap
a N,estion rcceded somewhat. ip
. fthe reported writing of war risks
|Ie.ds on ships bound for Manila
LII for the stability OF the copper
"a was In evidence. The uncertain
|utloas OF the latter part OF the day
|jsss generally lower than last night
<is we're Irregular. Total sales. par
A 100000.
Lad states bonds were unchanged on