Evening journal. [volume] (Martinsburg, W. Va.) 1907-1913, 1907-11-29
Do YOUR SHOPPING EARLY
AND THUS RELIEVE THE USUAL
CHRISTMAS RUSH.
Better and Wider Selections May
Be Found Now Storekeepers and
&Clerks Deserve Consideration.

Be Found Now Storekeepers and
EClerks Deserve Consideration.
AS soon as everybody RECEIVERS from
attacks of acute indigestion, head
aches. "dark-brown tastes and 9TH
Il things incident to the observance
ol celebration of Thanksgiving day,
thoughts will turn toward Christmas
Tor Christmas is coming, if not already
in the air. Notwithstanding four weeks
intervene.
Christmas is the gayest, merriest.
.appiest. and, rightly understood
he most sacred season of the year,
The nails are driven into the mantel
he stockings are measured and the
otes are written and mailed up the
chimney with no doubt of their safe
md immediate transmission to Santa
Claus. So much for the child's side
# the festive occasion The old folks
IRE beginning to scratch their nerds
bout presents to buy in small way
low might it not be opportune to
'ecall the annual reminder of early
purchasing? Some Will heed it, and
money permit and common sense
Prevail, no one will defer until the
ush is in full swing.
1t is to the interest of the customer
low to buy. The choicest articles are
displayed they have not become de-
aced in the slightest deg"ee. nor Shop
worn, nor picked over. They delight
With the attractiyeness of freshness
ind present an amazing variety and
vide scope of selection. BY shoppin,
low ample time is given for ordering
nd receiving such rare things as
lot know that comfortable feeling
If having gotten all my presents"
Ind snugly laid them aside? II leaves
30 much leisure and opportunity for
,ood natured raillery and teasing ban
ering Of the belated wretches who
re racking their brains and traps
ng" the muddy streets.
There is, however, serious phase
Christmas shopping.
The merchants and clerks have
lights which no customer should ig-
lore. They are entitled to a consid-
ration which good nature and refine
nent always accord. Indeed a gen
.leman and lady may be known by
he way they conduct themselves be-
ore the counter 1t should be borne
n mind that goods are for sale and
not to be pulled down and exposed to
5ratify idle curiosity. One who has
no intention of purchasing has no le-
climate right to- subject the employees
to the labor of displaying articles
lor the merchandise to the injury that
zones from constant handling. Our
stores should not be looked upon as
art museums or loafing places, but
narts of trade, and visits that are new
sr intended to result in dealings cost
the store money and the clerks use
ess labor, and ought not to be made.
Every possible consideration should
De given during the coming excessive
| ly busy season to the feelings of the
| store people. The hours of employ
ment are long, the strain on the
nerves intense and many of them are
women who have not the power of
endurance of stalwart men, They are
human. beings, and most estimable ones
too, and should receive Just as much
difference and respectful treatment as
| hey owe to the customer. If Christ
mas shopping would begin at once, the
labor would be spread thin" over
many weeks and not be. as usual
punched into one cruel, concentrated
rush.