Los Angeles herald., 1907-08-29
TEN BILLION COPIES
is THE ANNUAL RECORD
THAT MANY NEWSPAPERS AND
MAGAZINES PUBLISHED
Government Figures Show That Pubs
Iication Business Is Americas
Seventh lndustry-capital
Involved $685., 5,oos,6o4

WASHINGTON, Aug. 28.--It required
$685., ,00S, 604 capital to conduct the prlhtine
and publishing business of the United
States in 1905, nearly double lie amount
invested in $780, according to details OF tne
Industry just issued by the bureau OF the
census, in bulletin 49, The number Oh es-
Establishments in 1905 was 26, 422
According to the figures of the bureau,
in 1906 an amount equal to $1.37 per capita
of the population of the United States was
spent on the purchase of newspapers and
periodicals, while sl.79 per capita was
spent on advertising.
The bulletin continues
The total value of products reported III
1905 was $496 061, ,357 During the brief
period from 1900 to 1905 the increase In
value of products was nearly double that
from 1890 to 1900, or, in absolute figures
s149 0O6,927, compared with $71,6Ol,9 ,9lO'
Printing Seventh Industry
Among the ten industries having value
of products in 1905 exceeding $500 OOOO,OOO,
printing and publishing ranked seventh,
having advanced to that position from
tenth in 1885, The ten leading industries
were as follows: Slaughtering and meat
packing, iron and steel foundries and ma
chine shops, flour and grist mills, clothing,
lumber and timber, printing and publish
ing, cotton manufactures, WOOASA
factures and boots and shoes.
OF the total number of establishments
in the entire industry about one-third
were exclusively book and job establish
nents, one-sixth exclusive newspaper ana
periodical establishments and over one
half were combination establishments
amount reported for book and job print
ing and newspapers and periodicals. In
value of products the exclusive establish
ments were practically on even terms, the
amount reported for book and job print
ing being S1S6, 759,503 and for newspapers
and periodicals, $1S4, ,736,S00; but in the
combinatio establishments the value of
newspaper and periodical products greatly
outweighed the value of book and job
printing. The entire value of products
distributed between the two general
classes was S233, ,230,S42 for book and job
printing and $256, SIG 2S2 for newspapers and
periodicals. Two-thirds of the total value
of products of the industry was con-
tributed by six states-New York, Penn
sylvania, Illinois, Massachusetts,, Ohio and
Missouri These states are also the prin-
cipal producers in each of the two
branches, although in unequal proper
items.
Advance in Advertising
The value of products of newspapers
ana per1OQlCdlS dTlSeS ITOHl IWO SOulSSS
of income-subscription and sales and
advertising. At the census of 1880 the
assets derived from subscriptions and
sales exceeded those from advertising
by almost $11, 100000, or approximately
one-fourth. In 1890 the products of both
branches were almost equal, subscrip..
tions and sales, however, being greater
by $1,000,000 At the census of 1900 adver-
tising took the lead, with an excess of
nearly $16, 900. Since 1900 this lead has
been further increased, and in 1905 this
amounted to nearly $54,000oO0. 1t is prob
able that this change in relative posi-
tions of these two classes of assets did
not result from failure on the part of re-
ceipts from sales to advance generously
In amount, but from the much more rapid
increase In receipts from advertisingi the
former more than doubled from 1880 to
1905, but the latter much more than
tripled. In 1905 the establishments de-
voted exclusively to the production of
newspapers and periodicals were pre-