The sun. [volume] (New York [N.Y.]) 1833-1916, 1907-09-01
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RIlbosrts o. they are known IN he
Z nited states are absolutely prohibited
n Rerlin. writr- Consul-G enc Thacksrs
n . report on ou, door sdver'i-ins IN Ter
many IN place ~ such oftentimes I'M
slightly objects public stvsrtis'ns 10 RON
fined 10 = system ~ neat pillars W colurans
On the ebse ~ 'hs -idevslk a. the principal
street CORNERS or Intersections Thes. round.
hollow columns Ccsll~d Iitfs.s Ssulso, after
the orr xnaiorI are huil, substantially ~
ron and wood. about ~ feet high and y
feet m diameter. the EXTERIOR having an
advertisng surface ~ from ~ 70 " square
meters. The pllars are used principally
FOR The sdvertise'nents ~ theatres and
other places ~ amusement. FOR the an
nouncemen,s ~ newspapers and periodicals
and orfcisl notices
They are y conrpictious feature ~ berlin
street life and are consulted regularly
10y th~eatregoers &c. Considerable artistic
cleverne-- Is displayed in the arrangement
Of the differently colored posters. which are
mostly IN the form Of reading matter and
not pictIreS.
In April. 1901. the city ~ Berlin sdver-
tiSed for bids for the privilege u erecting
and using these advertising columns within
the limlis of tho city for the term Of ten years
and the successful bidders are paying an
annual rental TO the city Of IN, 90 marks
1895. 900. payable quarterly.
According TO the terms OF the lease the
CITY ~covenanted no; IA grant a similar license
20 any one else Newspaper kiosks. how
ever. are permitted TO have advertisements
on their walls consisting Of wood, tin, iron,
glass. &c.
At thar date there were . ncnlunns already
erected. and the number was at once To bs
10 erect them at their own cost, hut both as
to the design and location thu approval OF
the police authorities was 10 Lee obtained.
and thev AT once hecam, the property Of
the CITY, all repairs and proper maintenance
being performed by the contractors
The city has the right to uss the interior
81 Tho columns for VARIOUS municipal pur-
poses. such ss storing utensils Tor street
cleaning and sand for ,ise IN the streets.
for switch apparatus. for public electric
lights and meters, for electric street rail-
ways. etc. These columns. therefore. are
provided with doors and locks. and the
contractors have 10 keep the Interior
properly ventilated and dry.
Each column must also have distinctly
marked on the upper portion ~ " the num-
ber ~ the city dist riot and OF the police
station, the nearest post and telegraph
Office, the nearest fire alarm station. the
nearest sanltary station, the nearest accident
station and the nearest relief station. De-
lay in any payment or violation or neglect
Of any condition ON the part ~ the rom
tractors renders them liable 10 4 fine up 10
I an marks (s23s', and may even cancel
the lease.
4 bond Of j0,OU marks (tii ,p00) was gwen
for the fulflment az the terms Of the con-
tract. The contractors have the exclusive
right to use these b~illboards for advertising
purposes. subject. however. 10 certain
specifced and agreed upon conditions,
The rates FOR advertising are regulated
by the Berlin authorities. The charges
are according to SPACE occupied, the maxi
mum varying rom nine cents 10 80 cents
"A day. the latter being for u space ~ iox
- inches. For placards larger than that
the charges are in proportion. Tit Consul
General continues:
All placards must he approved Ivy the
police authorities before being posted.
The contractors must keep a record OF
applicants for advertising space. and I'M
lese in urgent cases The applicants must
he served in their correct order:
The city authorities have the right TO
demand at any time the free posting ~
such Official notices a. may he necessary.
and for this purpose u special shade OF red
paper in used, and no private advertise
ments may therefore Use that shade.
The posting Of bills on the pillars mus,
always he lone Al such time a. TO cause
the least possible interference with the
street traffic. and Ia therefore usually done
at night.
No promiscuous filing up OF scafolding
on new buildings with advertisements In
permitted here. The owner al a building
may paint n exposed portion OF y with
signs or hang out slgns but permission
,nrat frat Ia attained Prom the police,