The diamond drill. (Crystal Falls, Iron County, Mich.) 1887-1996, 1907-09-21

quality III he does, In the course OF
time he will lose. Some people get 10
making money fast. Then they think
they can lower the quality land. Incl
dentally. the cost OF production), and
make more have made more be-
cause my goods are worth more.
1T Is a strange fact that fully two
rfths OF the shoes sold throughout the
entire week are sold on Saturday.
whether because that is pay day or
merely because Il Is favori,e shop
ping day don't know. but the fact
remains. and We regulate our adver-
Using accordingly; making II heaviest
toward the latter part OF the week.
OF course. with a magazine published
only once "A month"; this would be Inn
practicable
The Douglas shoe is sold all over the
United states and also has large sale
In Canada and Mexico, besides having
created more or less Of a European de-
mand / employ 4.0Oo persons in making
and selling my shoes, and ! own and
operate seventy retail shoe stores IN the
large elites The vast area covered by
my dealers renders Il all the more nee
essary for me 10 use local newspapers
from one end OF the land 70 the other
10 advertise my shoes, and made II the
more needful Tor me 10 study out care
fully Just what would be the best me-
dunn through which ! might reach the
people at large
Concerning those 1900 employees
whom Mr. Douglas 80 casually men-
toned, an entire article OF more than
common interest might be written.
They form a sort OF Utopian community
whereof he Is the head At his expense
all OF them are provided with medical
care IN Illness, and they are in other
ways made to feel his personal interest
IN them.
The labor question assumes none OF
its harsher features In the Douglas
plant by special agreement between
the proprietor and his workmen, all
differences. 50 far as possible. are mu-
tually adjusted Those which cannot
be thus disposed OF will by common
consent be submitted 10 the state Board
OF Arbitration and Cancellation that
bodys decision to be binding on both
dIsputants.
III THIS way anu dfe
unknown among the Douglas workmen.
and the pieasantest feeling has always
existed between employer and en-
ployed.
Since the beginning OF his first cam
paign OF newspaper advertising. In 1889.
MIR. Douglas has gradually but steadily
become known % nearly every one In
America The face that looks out from
the Acknowledgment frame IN his adj
yertisements ~ familiar 20 all. Yet tho
face that accompanies this article gives
far more accurate Idea OF the Will
ham l. Douglas OF to-day char
ecter reader may peruse there the rea-
sons why a lowry start IN life had no
power TO check this mans rise
BY jadicious newspaper advertising
! Dougias quickly 'outgrow" factory
after factory until. In isn. ne erected
the huge works now in use al Montello,
! fast out OF Boston
His Payroll Grew.
Here his payroll grew until II num-
| hrred It's present 1000 names Here.
+ too. grew the facilities for turning out
shoes In unparalleled numbers-about
+ 1850 pairs day being the capacity
now Ia the jobbng house alone half
million pairs of shoes are carried at all
/ times Ia stock
! THE faclory--or factories. for there
are two o. them practically Joined UNI
der one series OF roofs-cover as much
space as the walls OF an ancient city.
and are arranged In rectilinear lines.
1iph wids-rsachlng wings. like ennad-
ing earthworks
The man VINO employed newspaper adj
vertisinT as tho magic wand 10 raise
this mighty structure from the earth
san works as hard IN his own wa,
ala the aeysn-ysar-old carrier o. God
ard ?eggsr OF shoes Outsld, Naice
hours he l. of simple. domestic iastos.
mr. one rich mans amusement" king
tho form OF frequent cruises on big
steam yacht. the Mhchigonne
tie has FOUND time too. as all New
| EIgiaaa krows, 20 make decided Inn
I prassion ~ the field OF politics. A
stance democrat. he has serycl in
bo'h houses OF the state Legislature.
framed the arbitration and weekly pay
ment laws. was Mayor OF Brockion in
1890. and has four times been chosen
as delegate to the national conventions,
His victorious campaign for the ~ {
ernorship OF Massachusetts was such an
TO awaken national Interest. Through
out his term OF Governor he conducted
his great personal business interests as
well as those OF the State In such a
way that neither suffered from inatten-
ton. HIS wide use OF Newspaper ad-
vertising during the Gubernatoriai con-
test was one OF the most striking feat
ures OF the campaign and contributed in
no light measure 10 his triumph.
Why man like douglas. having
made such giant stridcs In the wsrd OF
business, should have sought the Gov
ernorshlp was a puzzle 90 many And
not few wondered that he was not
satisfied with the success he had al
ready won.
But tho man who n satisfied with sue
cess would be satisfied with failure
do not think william l.. Douglas
would be satisfied with either.