The Jasper news., 1907-02-14
KNOWWHATYOUBUY
You Can See Quality and
Quantity in the Local
Stores.
PAYS TO TRADE AT HOME
Tho Purchaser Must Take Maii-order
House Goods on Faith-keep
the Money OF the com,nu-
nifty at Home.

When the consumer buys merchan-
disc he Is interested In three things
quality, quantity and price. When he
goes into the store of his local mer-
chant he sees the goods that he Is to
pay for displayed. before him; he can
determine whether the quality is first
class, and whether the quantity Is all
that Ia claimed. These two points
settled, he should have fair idea as
to whether the price asked is fair
one or not.
But how is 1t when he attempts to
buy of the big mail order houses of the
cities? The only guide he has to the
quality and quantity they are offering
is what the catalogue says, and the
catalogue Is prepared with the one OBJ
ject in view of selling the goods.
When the consumer buys of his
local merchant and finds the goods he
has purchased were not as represent.
ed he can promptly take them back
and receive his money. When he buys
Of the mail order house In the large
cities he has practically no recourse
but to take what he gets and look
pleasant at the results.
1t is cheap goods and short weight
that Is making mail order house
profits They can buy but little, If
any, cheaper than your local merchant
can. First-quality, standard merchan-
disc is manufactured on very mar
row margin of profit, but the mail
order house can win and pay big divi-
sell to the people an inferior quality
and short weight quantity of merchan-
disc at the prices they ask. Your
local merchant could do the same
thing, but you would not buy the same
goods of your local merchant that you
buy of the mail order house at an
equal price.
Here is an item clipped from the
Parma, Mich, News which shows the
nefarious system of the mail order
concerns, and how they victimize their
patrons:
"A farmer purchased two sacks of
binding twine of large Chicago cata.
logue house, and upon It's arrival this
morning ball was unrolled and meas
ured with ball Of Plymouth twine
sold by local dealers, when 1t was
found that the Chicago article was Just
306 feet short of that sold at home.
There being tel balls in sack, 1t will
be seen that tho farmer lost 6,12O feet.
or over a mile Of twine on two sacks
by not buying at home. Then, too,
the mail order house product was of
an inferior quality, being full of knots,
and one farmer standing near during
the measuring process remarked that
1t would never work ON binder. Now
we wish to ask you, does 1t pay to
trade at home? II there is anyone
who is skeptical of this story, Just
call and we will show you."-Parma.
Mich, News.
Bankrupt stock, merchandise that
reliable jobbers would not handle be-
cause of its poor quality, the refuse
OF the factories made over into cheap
merchandise. These are the things
the patrons Of the mail order houses
are buying. Here Is an extract from
an article that appeared in the Sioux
Falls, s. D., Leader which explains
this point:
"The mail order house selling vehi.
cles by the catalogue route, is more
than a pirate, it is turkey-buzzard.
1t takes the freaks-and failures that
have died for want of real merit, and
tries to stiie legitimate business by
selling the embalmed remains at re-
duced price.
"The whole nefarious mail order sys-