The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1907-02-03
A POINTER FOR SALT LAKE
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10 The Salt Lake Herald
Inc threatened campaign OF tho
manufacturers e Merchants associa
ton of Salt Lake City, as reported ~
The Herald OF the 9th ult.. against the
catalogue houses OF the east. viii nos
be eonsidsred seriously, in this south
ern end of the state. where hundreds ~
articles Sdfs fmeTchandiSe + are ibouob,
through selection from the printed
medium OF some wideawake mercan-
tile institution I'm the east.
The catalogue from some favored
eastern. house is looked fcT. more eager
ly' by the head of The household In
some of the isolated places in southern
Utah than was the family almanac
planned and aFtfdF systems of advice
to purchasers. coupled with honest
dealings. appear 10 De the prime fac.
tors i'm promoting the eastern mail or
der business, and in these particulars
the merchants of Salt Lake City do not
appear equal TO the enterprising mail
order concerns of the larger cities.
Such firms as Montgomery. Ward W
Co., and. Sears, Roebuck & Co, do
ern Utah owing 70 their perfect grasp
Of the business and their mammoth
catalogues, which are a. compendium OF
almost educational worth.
Several months ago an article costing
S12 or more was ordered from one Of the
largest stores in Salt Lake City. Il
was required by certain date. The
article arrived carefully packed, but
was found to be much damaged, and
the evidence. was conclusive that such
had been the condition of the article
in question for some time Lack Of
| time 10 have the article EXCHANGED
forced the purchaser to accept IL.
certain fabric being sought for by
! another party, a request, enclosing
| postage. WAS forwarded To one of the
big concerns of Salt Lake City for sam
/ pies OF the cloth desired. The samples
were received ten days later, without
| explanation. In the meantime a selec-
| tion was made from the catalogue of
| Chicago house and the goods received
! by the purchaser only few days later
| than the returns from the Salt Lake
| City house.
! Certain magazines were ordered from
Salt Lake City firm and the required
cost and postage accompanied the or
/ der. Time wore on, and no periodical
! having reached the remitter. inquiry
was made. and the information vouch-
! safed by the salt Lake City firm was
that the magazines ordered were all
! sold out. but copies had been ordered
mailed from other points. a Chicago
! firm would have been Johnny on the
spot" with that information. A Los
| Angeles firm would have sQuaudered a
postal card and trusted 10 the future
| for reimbursement Of the 1 cent so eX-
pended.
The purchase Of a paper of pins from
an eastern house brings the purchaser
q catalogue and places his name on
the mailing list.
Los Angeles, San Francisco and Sac
ramento firms put the name down.
anyhow. All is i'm a name with them.
Some Salt Lake houses have no cata-
logue. Others have them, but don't
send them to the purchaser OF pins and.
by the way. an Incomplete catalogue Is
worse than noneZT5i .-.7M -.-
| Fancy paper with stock cuts. or re-
productions from clippings do not az
| ford that accuracy required in honest
representation, and the isolated ad-
| dressee thanks to the educational lit
erature furnished gratis by the big
mail order houses. is not so verdant as
formerly.
] The best method OF retaliation on the
I mart of the Salt Lake City merchants
! is 10 specialize and systematic the
/ mail order business Is carefully and
eonscientiously as have their eastern
competitors.
Modena, Utah, Jan. 81.