New-York tribune., 1907-09-07
GOLFERS" FEELS AGGRIEVED.
Sues Postum Company for $25o,00o because
of Advertisement.


dsv made public the following statement;
some Of the new xspapers were good enough n
ask as in advanro whether We wished ti.eL1 net
,[cek bv The Postum cereal compary in which
GOLFERS seriously HbeIIed- w pI'!e-.el
however. nc: 10 be IN position of obstTuctlng ss
widespread a publication ot the advergseIlent a.
the Postum Company WISHED 10 IL ~ -, e.
statement they wished to make but inc enaTse5
are SO serious and 50 damaging t1at toi.eF
a widely tHe Postum CoI3panys SIsrges ne ne
Postum Company products- r-,,.,-..
For several months past. ever since -GoIlers @
published rhe analyses of a number OF Wen AhONn
htIeIS 49, T1sli%fnes on the public health
Taes definite 70 the eject that 'C'oers sr-ictures
had been caused by ti;e refusal ct the patent nled
cine firms t5 .dtertiSe in Golfers. This n
uueRdo in one FORM or another mas hsPt eIop %
ping up continually. buJ II never appeared IN an.
form OF place which enabled Us either TO deny Il
individual ihe @stVvFtlSe4fielI - 80, 7-I.
Cereal CoWuaUy. however, - u'ef ulFo:et Lhs
Some time ago the Manager Of Golfers Week
Iy'' got very cross with Us because We would not
When g Journal wilfu1ly prostitutes is columns
to Try Spd S tili ~ q - 5,.i Il - 4ir7a tts --ff-
lie knew the facts. The owner or editor OF Col
Iiers Weekly cannot force money from Us by
The question Of permitting the Postum Cereal
and ic;r5neNts i'm .'C,oers weekly -irst came
up nearly two years age. In November, 1905 L
began when a subscriber sent N a sheet OF paper
on which was pasted Golfers usual announce
u
making Claims to medicinal effect or e1-
travagant In claim AlonSsIde t1is was passG pI7
appeared in Golfers and which claimed that
Crap. SraPeNSn rdn nag CETe Ra5eat the two cp1ings the
subscriber had written merely the words Con
Mr.. t,oer turned this slip OF paper over TO TIE
fIat the subscri6ers point was wsu taken on
the day. November = 1919, the ad'ei @ i7 L~l,1
all Postum and Grape-Nuts advertising. beginning
On November % the advertising manager q
Golfers Conde Mast wrote 70 - W Eoss' ss
fyinc biu, OF "CoIer's'' refusal TO print his
advertisements This refusal was the occasion o,
CoTiisr PTggsso TF letters are too long and dealt
too much IN TeIinemeats @ Isd 0I bazvssr Trsv
are. however in the possession OF I'm bl tSs
basis OF Golfers suit
Essential paragraphs from each OF the letters are
then quoted as follows:
November %. 1906. Golfers 70 Mr. Post:
Owing to the advertising policy recently adopted
sbIe for as TO publish the style OF copy you have
been sending for Postum and Grape-Nuts
November % 1905. Mr. Post to Golfers:
the advisability OF publishing our Postum and ana
Grape-Nuts advertisements on the sIoulld LIS S1a
TIfs artfcIe that makes any claim in that diTec-
nouncement Of Inins mat makes claim for nsdic-
nal ingredients results
o.
I have your letter OF November 18th, and agree
with YOU that Postum and Cfrape-Nuts should
never for one moment. be ClaSsed as patent Tnecl
cineS have done So During our pFeSsets-
campaign against patent medicines, however = 5
not possible for us publish in any advertise
meut symptoms of heart trouble. stomach trouofss
and nervous diseases
December Ii. 1905 Mr.. Post 20 "COltsr's:
have yours of the 6th forwarded from Battss
Creek 1 am making reply. not for the purpoSe ot
asking Won 70 use advertisements. but 10 see
II is possible TO make clear TO YOUR mind the III
ference between food and the results OF FOOD anu
medicines
December IS 1896 Golfers 70 Mr.. Post:
II seems to be rather difficult for to under
stand each other in the matter OF Inserting rhls
copv 1t does not make any d11erenscss
uyhether il is a food medicine FAR as II
method OF advertising is concerned
December Is 1906 Golfers to Mr.. Posts afver-
tising agency. The Csrandin Company, Bats
Greek, Mich
have vour favor OF December 18th. fuciosrg
conv Tor Postum and Grape-Nuts for January, sn1
regret that we cannot insert this copy IN view e.
our recent decision in reference to advertising OF
medicinal character. I have written Mr. Post m
regard to It