The morning Astorian. [volume] (Astoria, Oregon) 1899-1930, 1907-04-26

thoughtful paper rcplete with valuable
suggestions gathered from actual
work.
! Mr.. Whyte, 81 the Chamber Of
Commerce, then addressed the teach
ers On the subject "wnat Can We DO
TO Make Astoria Port of $4,000
People in five Years7'
what can we do TO make Astoria
a port OF $4,000 people In fiye years
and clatsop County one Of the most
populous. far-famed regions for dairy
ing and for the raising Of agricultural
products best adapted to this soil?
'sThis ~ d big subject. ! know. but
VINO should be better able TO grapple
with big subjects than students. than
teachers.
IN the important matter OF COM
munity publicity which modern COM
merciaI conditions and exigencies have
made necessary for any city which
would hope to rise above the medic
Gritty OF a mere town, very esss ntiai
principle must be inculcated into It's
citizen, its inhabitants, and that prin-
ciple ID the sentiment Of civic pride:
and this word sentiment, IL the title
OF theme II possible even larger than
that which we have started out 10 give
consideration.
"Sentiment IA the most powerful
force Of mortal mind for good or III.
Sentiment has caused more wars than
injustice and tyranny combined: sem
tfment has led TO the writing Of all OF
the most beautiful poems In our lltera-
ture. IN the literature OF all the ma
tions OF the earth. The sentiment Of
people becomes the battle-hymn Of
the republic. It becomes the glory or
the disgrace Of nation. The senti-
ment Of the North freed the black
men Of the South. The sentiment OF
| the North and South. Of the East and
West, OF the united American nation,
the greatest the world has ever seen,
made Cuba free and planted the
American flag In the perpetual sun
shine OF continuous day, In climes 'so
distant far, 1t Is forever meath the
light OF d star.
Courts and juries formally try tne
! great criminals Of the present time,
but public sentiment Is really the
force that sends them 10 the peni-
| tentiary or sets them free again.
Political parties and the politicians
nominate men for president. but sem
timent either sends them TO the white
House or sends them back to the
private walks Of life. A Roosevelt may
WELD big club and ruthlessly break
corporate bones and heads. but the
sentiment OF the people is either In
that club. Is that club. Or else there y
no club and no bones and heads are
broken.
"A New Yorker knows but little
about any other city and cares to
know less, because he Is thoroughly
lmbued with the idea that New York
is the greatest city on eartn. A
Partisan measures the fashions and
manners Of ali the people OF all the
world by the standards of his cher
ished capital. Italians have so long
believed that Italys skies are brightest
that their views in tnis regard have
become a universal belief. And the
loyal, able Callfornians have been so
successful with their sentimental
building that they must have made %
americans out Of every hundred be-
| lieve that the most beautiful spot In
the world lies within few miles Of
Los Angeles.
"And there ID no more potent tIiaket
OF sentiment than publicity. than ad-
vertising. When "a truth, fact, q
statement, doctrine a belief, is
spread by means Of printers ink then
the method Or publicity Is most likely
to partake Of The art Of the .Ai-nian.
or to become the ISM Of a propagand=
list. When ideas are disseminated by
word OF mouth those who spread snem
become teachers. preachers or dis
ciples. And the latter method Of pub
licity is now, has ever been and ever
shall be the most forceful and the
most efficient, considering the num-
Der OF people reached
Before the fabulous Romus and
Remus were conceived, before our
boasted European American Caucasian
civilization was born, before Abraham
sent Hagar into the wilderness to
become the mother Of the wild and
barbarous Arabs, the great religious
leaders of the furthest Orient, of
Eastern Asia through their teachers
and preachers and disciples, had
counted many millions of peoples
among their followers Even this early
in the history Of the world the pious
Hindoo had demonstrated the power
of publicity through many teachers.
Even this early they understood thor
oughly how sentiment and publicity
are the greatest mental forces created
by men,