The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1907-03-31
.HUSTL CITIES
IN THE SOUTHLAND.
What Judiciously Managed Adj
vcrtising Fund Is Doing for
Cities Down South.
RICHMOND MUS. GET &c. IN GAME \
Cannot Afford to Allow Scheme
to Raise Advertising Fund
to Fail.
#RlCHM OND must GET IN GAME
rspcc,als 10 The Time,,s . 3spa tch.

Special to The Times D ssspatch.
COLUMBUS, CA March so.-Muni-i
cipal advertising Is the latest thing
in the South, and all Indications are
that 1t has come to st,.y. y p to a COM
paratively recent daye the private
business institutions. which had long
before learned the value of printers
ink, were practically the only adver-
tisers In Georgia and other States IN
this section OF the country. AS a. mat
| ter Of fact, the idea OF persistent, In
lStelligent, advertising on the part OF
| municipalities had not been advanced,
and If 1t had been would hardly have
been considered seriously.
There has been q wonderful change
! in the situation in the last two or
three years, however, and progressive
Southern cities now realize, as pro-
gressive merchants have realized all
1 along, that the city that keeps It's adj
4 svantages and accomplishments most
prominently in the public eye Will sue
1 coed that much more rapidly. a
i Columbus has set the pace among
1 the Southern cities of its size in tho
matter Of advertising. and 1t all came
i about In a Very interesting way. The
Board Of Trade had been impressed
i $for some time with the idea that the
4 name columbus, Ca" should appear
y in the leading national magazines and
4 periodicals. One year ago the Columbus.
4 Power Company, s3,000.0OO CORPORA
4 tion,5 acquired the splendid water
4 power OF the Chattahoochee River,
3 Just north Of this city, buying water!
a falls which vii! generate 7h,00O-horse
a $power, and which Will be developed
81 to meet the growing industrial needs
q of this community. The officials Of this
q Accompany. alert New Englanders. fully
II agreed with the Boardlof Trade that
q Columbus should keepNits light under
Z | 5oss 5if huShal f45 longer. 80 pro-
\. gressive City Council looked at it in
IL the same way.SThc result was that
50, 900 was quickly raised from these
! three sources and has been expended
/ under the direction OF committee
; representing dthe city, the Board Of
Trade aud the power company. AS a
& matter Of fact, this was but the be-
, ginning Of the advertising expenditure,
:. for 1t is estimated that in o. year Just
! past SIG, 900 was spent in telling the
9 world ssabout Columbus hat is, Co
y lumbus, Ga-not the twenty-five other
G Columbuses in these United States,
n Ana the canlpai gn will continue this
/, year withsunaLated $VlEor. 1T Is inter
n csting to note that asa result Of his
municipal advertising numerous in
t, quiries have tome5in from &practically
r. every State IL the Union, and from tht
l. isles OF the sea. IA WI Az Is s$t
re But Columbus sis simply one OF thu
Z Southern cities that is Il advertising
/. Lynchburg, ~ a.. has been using print
!. ers ink lilerally3fori some time. Pc
y, y, tersburg, Va, Richmond. Va. Augusta
=, - Ca and Savannah Gu, are, 1T Il
= said planning a ggressive# advertis
~ ing campaigns. Atlanta, Ga, has no
y been at al oyer-modest about he
30 achievements. Montgomery, Ala, "a
r. conducting an extensive publicit.
Mt campaign using the leading maya
Ia zines, birmingham, Ala, Is preparing
,t. to do che same thing, Some of S til
"a Tennessee cities have been quite On
~ tcrprisingtiaon this line: and in let
- tiers lold and black d Il e;s conseryatlv
y old city Of Charleston, s.. CT now "a lei
g To tie value of advertising, isstellin
IN the World what t & has to offer. 7
eli Noble, Ala. another city typical {
he the Did South, much siasln Owe
mt the benefits to esiEained by whole
M some publicity las hes exhibited y
en- late 81 VI, 5sE5S SEi "A Fl gsE t45; Rs
Ia phe above u specIal from Golumbu
Gal shows what % 4 i TVS w ide avail
|scitA Scanfd 10 sfor8i tsel 3w hen u tries +
s judE iouss Using TOT Let the wor
f3& lSiioP WHARF, IT Isl and What II is ( ar
arc whit 1t canSS do sss XII II d, s5s f
~ Tie schente recently. Z set on foot
eed lbRiGnlond to raise a fund to enl lights
ell THO world con9cern!ng q TIL s ciiy's \
re- diptrial and n co llllnercl N al Yantf W.
on, dess not at this Very IN men n oni
.ir- ab,ndantly to deyelo p. should 4 n
Ar faa If II does tllel, and lsnlal ler,citi
.86 |sae$ going to set ahead gi0f tho CITY
De 4 s, md ~ chm nd must get in I
I.,tsN