Los Angeles herald., 1907-07-08
PUBLICITY men
FLY THE KITE"
PASS HAPPY DAY TRAVERSING
KITE-SHAPED TRACK
Stop Boosting for Day to Get Fresh
Inspiration Travelling Through
Southern CaIlfornia's Gar
den Spot

publicity for others yesterday took
day off over the kite-shaped track of
the Santa F'e system.
Laying aside weekday cares these
Pacific coast boosters, drawn from the
advertising forces of the department
stores and from the advertising agen-
cies of Los Angeles, looked out of the
train windows, drew long breaths, said
ooh" and "Ah" like any other mortals
and inhaled quantities Of the Southern
California ozone that makes things look
different every time you take a deep,
long breath.
They had worked hard-these public
ity purveyors to the people-and all felt
that they had earned the treat. The
married members brought the rest of
the home firm with them. The single
ones brought friends. The scenery, the
cool breezes, the growing products of
the soil and of the water that puts the
green tinge on nature, and the spirit of
picnic comradeship helped to make the
day interesting.
Smile Prosperity Smiles
Departing from the Santa Fe depot at
$3.50. the run into Southern California s
travellers without sign of dsappoint-
ment on any face. The harvested crops
in the packing houses and in freight
cars on side tracks, the growing crops
in fields and the signs of prosperity seen
in contented faces of Californians Gre
ated the feeling in the breasts of those
aboard the train that California had
room for everybody except knockers.
Three children were in the party, and
by tacit agreement every one aboard
took turns at amusing these sprites and
being amused in turn. Dorothy Haw-
kins, the littlest one, was escorted by
r. S. Hawkins, her father, in as digni-
fled manner as swaying train per-
mits. When Dorothy is older she may
try advertising writing too, her fond
father hopes.
Lewis H. Mertz, publisher of Mertz'
Magazine and secretary of the Pacific
Coast Advertising Mems association,
had his two boys, Lawrence and Theo-
dore, aboard. These two were honored
as becomes young men of their years.
Hark! The Dinner Bell
There were no regrets when Redlands
was announced, and somehow the ru-
NOR crept through the train that a fine
spread awaited the publicity pilgrims
at the Casa Iona. After all guests had
exploited their knowledge of Spanish in
defining Iona" the more serious work
of registering and discussing a seven
course dinner followed.
Then, as the party dispersed, came
the proud moment for the kodak men
and kodak women. They pointed and
snapped in all directions, but no casual
ties resulted. Publicity pushers ask no
mercy and give none when pictures are
concerned.
q On NJ fIn iOty b.
Riverside. Here two hours stop was
announced. There was a scattering of
forces, groups going to this and that
spot as the passing trolley car crews
seemed to beckon. The motormen
stopped in passing every ice cream par.
lor to give passengers a chance for re-
freshmentS.
Drink at Boosters Fountain
No one failed to sip at the well in the
Glenwood inns enclosure, for the man
agement had invited all to come in
side and rest.
Not soul was missing when Chair
man j. 5. Rodman held the final round
up for the home journey. All the young
people were duly notified that no stop
would be made at Santa Ana, whether
the services OF clergymen were needed
or not, hence ali budding romances were
nippd in the bud.
Perhaps in a spirit of revenge some
one produced six balls of vari-colored
yarn and these commenced to hurtle
through the special car until everyone
was enmeshed in the fragile strings. 1t
was like confetti battle with spider
web trimmings. All who were seated
at the beginning of the battle remained
seated; while those standing found it
easier to stand up for California.
Just then Conductor Phil Moore en-
tered to take up the tickets and he
spent a strenuous fifteen minutes in
making his way through the tangled
web of string. He was voted good
fellow afterward. On the outbound trip
Conductor C. Van Way officiated.
The Merry One Hundred
The advertising firms and stores
represented in the outing with invited
guests were:
Blackstone's-Mr. and Mrs. H. D.
Smith.
Bon Marche--J. w. Eccleston, Miss
Cecil Claridge.
Broadway department store-Mr. and
Mrs. H. S. Carroll, ]. F. Howe, Miss
Daisy Carson, Miss l.. E. Allen, Mr..
and Mrs H. c. Barnard.
Bullock's-Mr. and Mrs w. A. Holt,
Mrs. H. Davisson, ]. M. Kemp, Mr..
and Mrs. w. Lester Taylor, Mrs. H. F.
Grogan. Mrs. D. H. Brown, Mrs. M. G..
Rhodes.
Central department store-L. ]. Des-
enberg, :. Sattler, Miss H. H. Jones.
Coulter's-Miss Lawrence.
Fairhead agency-W. N Shell.
Fifth street store-T. G. Palmer, Miss
Lucille Shultz.
Lane's-F. C. Elliot, Miss Nellie Nc
Leod.
McIntyre's agency-Misses Mildred
Lieberson, josephine Gibbons and
Helen Kinch.
New York store-Mr. and Mrs G..
Forsyth. Mrs. L. G. Marsh, Miss Frieda
Giebel.
Newitt's agency-Mr. and Mrs. A. G.
Smith, A. Stewart, T. G. Haymer, w.
A. Ferris, Miss M. S. Smith, H. A.
Hamer and Miss L.. Germain.
Read agency-R. A. Read G. o. Jen-
ner, Mr.. and Mrs. R. S. Hawkins and
infant, Miss Dorothy Hawkins, C. M.
Elliot, Ralph Mocine, Mr.. and Mrs. A.
j. Meidroth, L. H. Cross, Miss Maud
Knox, Mr.. and Mrs. H. w. Clough.
j. w. Robinson & Co.-Mr. and Mrs.
A. w. Paine, Miss Maize Dauphin.
Soule's agency-Mr. and Mrs. Nat H.
Sowle, A. F. Parker.
Tyson's agency-Mr. and Mrs. R. B.