The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1907-08-16
ouR COMMON INTEREST.


Not only the poor, but the peryerse
ways of people, we will always have
with us. If it were not so. what an
Eden this world would be. But much
that seems perverseness in only mis-
take of judgment And one OF the
greatest mistakes of this sort, Is the
mistake very many people make, in
every community, Of pulling against
each other, instead of pulling togetner'
1t is surprising how many people In
this town and county, make regular
habit of buying everything they can
from mail order houses. People VINO
ought to know better. In the first
Mace that is unfair to Columbia and
Maury county merchants. 1t is q
selfish practice; it is useless prac-
tice; it is an unwise practice. 1t is
selfish, because the home merchants
nav the heaviest taxes of any class OF
tax payers; and they give employment
to labor; and they carry large anu
well selected stocks of goods; ana
they sell them just as cheap as the
same goods can be bought elsewhere
or anywhere; and they are ready and
willing to correct all mistakes and
make good any short comings. Some
times in the best makes OF shoes, pair
goes wrong. The home merchant VIII
make 1t satisfactory; the mail order
man will not. There are flaws In the
finest material sometimes, not de-
tected until the dress is cut and De-
ing made. The home merchant will
make any reasonable deduction, OF
take the faulty goods back. The Tor
eign merchant will promise to do So
but he won't keep his promise the
merchants of Columbia serve the peo-
ple of this county; and the people
ought to appreciate that service
enough to patronize these merchants;
but aside from that, it is to their In
terest to do so. They may not get
tho same thing here that they can
order from somewhere, or ind IN
Nashville; but they can get something
inst as good, and ofttimes better; and
Just as cheap, and ofttimes cheaper
II is lust a notion some women have,
of not buying in Columbia. They
think It sounds larger to buy in the
city. And because one does 1t, an
other must of course do likewise, ana
others and others must follow. 1t Is
all foolishness, and it is unfair, and 1t
hurts Columbia.
Then these same merchants, some
Of tbem huv things out of town that
they could just as well Duy mere
Some travelling man will come along
and price them case of envelopes
and because it is lower price tnan
they have been paying the Herald
they will bite at bargain" when the
Herald would have been glad to have
given them the same bargain. Ihey
don't stop to think that they nave
been buying from the Herald in small
lots. and that there is a considerable
difference between the price in large
and small lots. Customers OF OURS
friends of ours, who have been ouylng
shining tags from us by the thousand
will lump at the chance to buy them
from a travelling man in fifty Thousand
lots without ever giving the Herald
a chance to price them in flfty thou-
sand lots. Manufactures that the l.
Herald has boosted and helped IN 4
every conceivable way, will buy sta
tionery in Nashville, and wnen
caught with the good" with say why
7 Ala not know you people carried
tb;s class of stuff, or could do this
class Of work" Never looking at the
uerald's class OF goods, or asking TOE
our prices.
But thoughtlessness or fooiisnness
NJ whatever it is, it all ought to be
ztonped and all Columbians and all
Marry countians, ought to trade at
home and help build up their neigh
bors. and their county, and tnem-
selves, "A house divided against IL
self cannot stand" No more can
Or IL It does 1t stands
stronger and grows faster with united
abort. Let's all get together and pun
,oeetber for the betterment OF Column