The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1907-11-03

ing and found pages devoted to the
same sale they marVeied. Some pa
pers contained little besides the BAN
berger advertisement; the mere an
nouncement of such g run on a book
known as an exclusive Broadgauge
stock, was startling.
The greatest surprise bargain ever
known" read the announcements.
Our motto is: We Sell for Less and
this is the proof Of it. The Enigma
Broadgauge price, always SIPS. Our
price, s1.1S!'
Popkin dropped in on Name that aft
ernoon. His courage needed bracing
up; Healey was making this bigger
thing than he had expected.
IF he makes good on that he said
to Name. lit will finish me. The very
book that we boast is our own"
You amt got the nerve of catr'
declared Name, scornfully. He can't
beat you if you have Mr.. Mays consent
back o you [ carry out our plan
And so ii was that with much en-
couragins, Popkin was sent off after
tea TO violate all store ethics-to carry
right up to Mr.. Mays. the owner, a
most daring plan to crush this bold
scheme of Healey and Bamberger's.
And on Sunday. too!
In fear and trembling Popkin rang
the Mays bell, and with shaking knees
he was admitted. But in an hour he
came forth with head held high, smok-
ing one of the best of Mays cigars and
as satisfied look on his face as if he
had been a millionaire. And that night
1t was Popkin and Mays advertising
men who worked for many hours, in
secret and, on all but Popkin's part. in
amaze. the while, too. that Healey had
his chance with Name.
Right we'll did HeaIey plead his
cause. and Name wavered
Pop is good fellow" she said
TO herself, but he amt got the cour-
age of a flea, while here's Healey. al
ready with an interest in the sales and
Cinch on his job. He amt pretty,
but lands yuh don't eat beauty. I've
notion to take Healey"
But Popkin's appealing face filled
her mental vision again, and her love
of fair play stood betwixt HeaIey and
her own heart
No" she said to herself. again.
I'm goin' t. wait till this Enigma
scrap is done. I'm goin L give Pop his
show"
Mr.. Healey" said Name. you're a.
good Teller, an 1 like YOU Healey
beamed. But L amt goin' t say
tnlght what I'm goin' L do. VIII yuh
wait week, an come mex Sunday
night for til answer"
faint me that knows why We can't
say 'Yis' might" said Healey slowly.
But nayther is Ut me that'Il priss We.
Whin ye'd ruther wait An Sunday
night. is ut? I'll come thin fer me first
kissl''
Bargain day at Bamberger's had sell
dom seen such a rush. Before the doors
opened that Monday morning the side
walks were blockaded As soon as The
admittance was secured the throng
made for the book department. and the
demand for The Enigma" set in.
And such demand, Healey and his
clerks We're overwhelmed: they called
Tor extra help; they waited on two
and three at once. and Healey watched
the stacks of books melt away with
mingled feelings of wonder delight and
amaze. Customers took two and three
copies, and returned for more. 1t was
lneXpiicable; the cut of seven cents did
not justify so great a rush, and Healey
could not understand it.
In fact, he was in a smaU-sized nan
ic. 1t was all right to gather in some
few hundreds of the Broadgauge's
leader in books. and cut under cost on
them; he could afford the small loss.
Tor the sake of hurting the prestige of
the rival establishment: but when it
came to supplying a demand that was
little less than riot. and which meant
a serious inroad upon his profits for
weeks ahead, that was cause for alarm
And just that was threatened. For al
ready the supply of THE Enigma" was
almost depleted, and the calls for "
were more insistent than ever
And he must meet that demand: this
he well knew, no matter what it grew
into. The prestige of the entire store
was involved. To advertise such a sale
as this and then to fail to have all the
books that We're called for with a few
left over, would be disaster. He
must secure more copies of The Enig-
ma at any price. and he must keep
on securing them till he had sold every
one in town.
Thank fortune. tn Broacgause
didn't have very NANNY O. thin t. start
with" he said to himself, as he mopped
his brow, and hurriedly sought Meyer
Bamberger. to whom he told his woes.
''Of course. get them said this head
of the firm. But really, Meester
Healey, it loogs like you hat de worst
o. dis. Und dis house don't like to lose
moneys eh?"
Healey groaned. but he acted. Sum-
moning clerks from the other depart
ments. he impaired his Instructions.
Go up t tn Broadgauge," said lie.