The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1907-07-01
Unique Methods With Which to
Attract the Attention of
the World.
NOVELTY SHOWS THE
PRESENCE OF BRAINS
Peculiar Stunts Rugged Up to
Bring Confidence and
Money In.


Nevada and California have furnished
many mining sensations during the past
three years, They have also produced
remarkably rich ore in quantities far
beyond the expectations Of not only the
skeptloal, but of even the most san
guine. Goldfeld in particular has made
a production record Of high grade gold
ore for a two-years period second to no
camp in the country. In emphasis of
this statement we need recall only the
Jumbo, Florence and Mohawk leases,
says the Mining Reporter.
As was to be expected, the enthusias-
tic press agents frequently made care
less use of figures in recording ore
values and shipments. In many in
stances these exaggerated reports were
welcomed and even encouraged by
many of the large mine owners and sue
cessful leasers, who regarded them as
advertisements of the camps rich
ness In all cases the true figures, MS
shown by later smelter settlements
were, or should have been, high enough
to satisfy even those most Jealous in
Goldiield is maintaining an output of ore
rich enough to place it in the hmehght
of publicity the world over. This state
ment also applies 10 the newer camps,
such as Fairview Wonder, Manhattan,
Rosebud and others from which exag.
gerated "so-called advertising or pub.
licity' reports arc constantly emanat-
ing This class of advertising is un-
healthy for any camp-iust as much so
bp "a lob Ficfn II
ances such as the Que Goldfeld recently
experienced. Furthermore, it is unnec"
essary, Its maintenance can only re-
fleet dlscredlt on any camp and Its
operators, In the case of Goldheld,
particularly, the truth about the rich
ore will give the camp the same and far
more beneficial publicity sought,
This brings us to the presentation of
other desert.camp advertising "novel
ties which have recently come TO our
notice. We apologetically term them
novelties for want of a better desig
nation. One so-termed clever advertis-
ing scheme of "keeping alive the in
terest of mining among Eastern in
vestors (and perhaps for exciting their
avarice) is assuredly unique. 1t con
sists Of the casting of a 100000 statue
and made entirely of gold and silver
California and Western Nevada; this
statue TO be exhibited in large depart
ment stores, hotels, etc, of large East
eTn cities, by competent and well
posted mining man who would dlstri-
butte to the interested crowd booklets
containing the names Of the contribut-
ing individuals and mines. etc; the
statue TO be carried from city to city
and finally donated TO some museum
with the compliments of the precious
metal contributors. The gentleman in
submitting this advertising plan, states
that he is operating some twenty-five
prospects in the Death Valley region
and is associated with one Of the largest
mining and banking houses in the
East.
Here is another; On May 20 several
mining property owners were to have
departed from Grecnwater, Cal, on an
endurance automobile trip to Boston.
Mass, the chr to be laden with ore for
distribution in various cities and towns
arrangements for ore replcnishmcnt
being made, presumably, by expressing
ahead sufficient quantities to the i'm.
portant cities en- route). We have not
been authentically Informed as TO
whether this ''Scotty" trip was ac
tually begun. A Greenwater paper Of
the 14th ult. furnished the above facts,
A third proposition is this: Members
of the L. NJ, Sullivan Trust company
are reported to have organized syn
dicate for bolstering up of and inspir
ing confidence in depreciating Nevada
stock securities 1T Is planned to make
per cent. loans on listed Nevada stocks
to the extent of 66 % per cent. of the
market value of the issues-loans to
be made in amounts Of not less than
$3.50 and for periods of four months or
more The syndicate was reported to
have available $250000 for immediate
loans and confidence enough to be will
ing to raise as high as $l,000,000 for
satisfying all loan needs. This plan was
it is said, conceived for the rendering
Of assistance to stock buyers who had
purchased Nevada stocks since depre
ciated through alleged Vaccinations Of
Eastern manipulators.
These are but few Of the publicity
methods followed or suggested. They
are peculiar to the desert camps, Their
novelty and originality show the pres
ence OF bright minds, such as are always
to be found in the worlds great gold
camps. They are. too, so much on the
boom order that the skeptical or unin-
formed might we'll be expected 10 hesi-
tate in the acceptance of stock offer
lngs