New-York tribune., 1907-11-04
TO PRETENDERS
A Wholesome Word for Guidance.

Just a word to you, ~Colliers' and other -lar-
ing examples of Modern yellow journalism and
Cigarettes.
Environment gives YOU viewpoint 'rom
which it is difficult to understand that somt
people even nowadays act from motives Of old
fashioned honesty
There are honest makers of foods and health
ful beverages aud there are honest people "ho
use them
Perhaps you are trained to believe there is II,
honesty N this world. There i. although YOU
may not he of a kind To- Jnd 1rStand IL.
some of YOU have been trained ia sorry
class Of pretenders. but your training does not
taint the old fashioned person trained without
know ledge uf prstcntc and deceit.
These letters came to uS absolutely wifb"u,
solicitation. We have great many tho'SamI
from people who have been helped or entirely
healed by following the suggestions to quit the
food or drink which may b. causing the phy>'-
cal complaints and change 10 Postum tChee or
Grapc-\utS food
You are not intelligent enough ~ know the
technical reasons why the change makes
change in the cells of the body. Your knowl-
edge lack of knowledge. makes nos the
slightest difference in the facts.
You can print from old and worn plates All
the cheap books Your presses will produce and
sell them hest YOU can. but such ats and
your learned" editorials are but commercial,
and seek only dollars and much by preteuce.
When YOU branch out into food values yeu
become only ridiculous.
Stick to what you know. The field may he
small. but ID is safe.
This first letter is from the President of the
christian Nation" n worthy Christian Pape'
of New York.
New York, Oct. :. 1901.
Postum Cereal Co. Ltd.
Battle Greek. Mich
Dear SirS:
I am. this morning. in receipt 0f the enclosed
mighty good letter from one of my subscribers.
Vh I rti fO WI I
You will he glad 10 use l am personally ac-
quanted with this lady. and know that she has
no object in writing. other than To dO good
Cordially.
John W. Pritchard. Pres.
Brooklyn. y. Y. Oct. 1. 1907.
Dear Mr.. Prtchard
Noticing Postum Food Coffee advertised each
week i'm your reliable paper, I concluded to try
il. and feeling it Il duty towards those who may
have suffered as l have from indigestion. desire
IL state what wonderful benefit have received
from Postum although using only short time,
and not do / alone realize and appreciate us
good effects. but friends remark. How much |
have improved and how we'll look" and tell
the facts about Postum every time. for since
using il / have not had one attack Of indtSeS-
tion. IL is invigorating healthful; does not
affect the nerves ordinary coffee. and IL prop
erly made, a most delicious drink. Although
have not had much faith in general advertising.
vet, finding Postum has done so much better for
me than | expected / am more inclined 10
Prove all things, hold fast that which is good
| am so thankful for good health that want II
known what blessing Postum has been TO me-
You may use these few lines as an ad- II you 50
desire and my name also.
Very truly yours,
Anna s. Reeves
90 McDonough ST. Brooklyn
Coffee hurt her. she quit and used Postum
She didn't attempt to analyze but she enjoyed
the results. Underneath il all There's Rea-
SON." POSTUM CEREAL. CO., LTD. A