The Birmingham age-herald., 1907-11-08
TO PRETENDERS. A Wholesome Word for Guidance,

Just a word to your, Golfers" and other glaring examples of Modern Yellow journalism and cigarettes.
 Environment give you a viewpoint from which il is difficult to understand that some people even nowadays act from motives of old fashioned honesty There are honest makers of foods and healthful beverages and there are honest people who use them.
 Perhaps you are trained to believe there is no honesty in this world. There is although you may not be of @ kind to understand 1t.
 Some of you have been trained in q sorry class of pretenders but your train ing does not taint the old fashioned per son trained without knowledge of pre- tense and deceit.
 These letters came to us absolutely without solicitation. We have a great many thousand from people who have been helped or entirely healed by follow ing the suggestions to quit the food or drink which may be causing the physi- cal complaints and change to Postum Coffee or Grape-Nuts food
 You are not intelligent enopgh to know the technical reasons why the change makes a change in the cells of the body Your knowledge, or lack of knowledge makes not the slightest difference in the facts.
 
 all the cheap books your presses will pro- duce and sell them as best you can, but such acts and your 'learned' editorials are but commercial, and seek only dol lars" and much by pretense.
 When you branch out into food values you become only ridiculous.
 Stick to what you know. The field may be small but 1t is safe
 This first letter Is arom the President of the Christian Nation," a worthy Christian paper of New York:
 New York, Oct 2, 1907 Postum Cereal Co., Ltd
 Battle Creek, Mich. Dear Sirs:
 l am, this morning, in receipt of the enclosed mighty good letter from one or my subscribers, which l forward to you and which l am sure you will be glad to use. l am personally acquainted with this lady, and know that she has no object in writing, other than to do good.
 Cordially,
 John w. Pritchard, Pres.
 Brooklyn, N T., Oct. 1, 1907. Dear MT. Pritchard:
 Noticing Postum Food Coffee advertise d each week in your reliable paper 1 con cluded to try it, and feeling it a duty towards those who may have suffered as l have from indigestion, desire to state what wonderful benefit l have received from Postum, although using only a short time, and not do. l alone realize and appreciate its goods effects, but friends remark: How much l have improved and how well l look,' and l tell the facts about Postum every time for since using it I have not had one attack of indges- ton. It is invigorating, healthful; does not affect the nerves as ordinary coffee, and if properly made, most delicious drink. Although I have not had much faith in general advertising, yet, finding Postum has done so much better for me than l expected l am more inclined to "Prove all things hold fast that which is good" 1 am so thankful for good health that l want it known what a blessing Postum has been to me. You may use these few lines as an ad. if you so desire and my name also.
 Very truly yours.
 Anna S. Reeves. z76 McDonough St., Brooklyn.
 Coffee hurt her, she quit and used Postum. She didn't attempt to analyze but she enjoyed the results. Underneath tt all "There's a Reason"
 POSTUM CEREAL CO. LTD.