Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1907-09-19
ENORMOUS GROWTH
Of EPR|NT|NG
INDUSTRY
Three Hundred and Eighty Five
Millions in Capital Required
to Run 1t In 1905,

Washington, Sept. 18.-Thc imnor.
tance Of the printing Industry in IN,
unitel States is attested by bulletin
Of the United States census bureau. If
required 1855, 000.604 capital to can
due III" printing and publishing bust
ness of the United States In 1905
nearly double that amount invested In
1880. The number of establishments
III 1905 was %, f22. According To- th,
figures OF the bureau, in 1895 an
amount equal to $1.31 per capita of
the population of the United States
WAS spent on the purchase Of news
papers and periodicals, while $I.79
per capita was spent on advertising.
The bulletin continues:
Ihe total value of products rouort-
ed in 1906 was S49,061,S57. Dunn.
the brief criod from 1900 To 1905 the
increase in value of products WIS
nearly double that from 1880 To- lg00.
or, in absolute figures, $i4J,0OGs3i
compared with $~71.60I,9t5.
Printing seventh Industry.
Among the ten industries having
value of products in 1905 cNseetlirg
S32O,O0,OOO. printing and publishing
ranked seventh. having advanced to
Una position from tenth in 1880. The
ten leading industries Were rs fol-
lows: Strengthening and mcd- pack
ing iron and steel foundrics and ma
chine shops, -four and grist mills,
clothing. lumber and timber, printing
and publishing. cotton manufactures,
woollen manufactures and boots and
shoes.
OF the total number OF establish
ments i'm the entire industry about
onc-third were exclusively book and
Iop establishments, oue-siNth exclusive
newspaper and periodical establish
ments and owe one. half were combi-
nation establishmpnts-that is. pro-
ducing both book and job printing
and newspapers and periodicals. In
value Of products and exclusive cstab-
lishulents We're practically on even
terms. the mount reported for book
and job printing being $tS6.7JG.5O3
ara Tor newspapers and periodicals.
StS4, $500; but in the combinatica
esta blishn,nnts the value of newspaper
and periodical products greatly out
weighed the value Of book and job
printing. The entire value Of products
distributed between the TIA, general
classes WAS $233, 23O.Sfz for hook and
job printing and $256,St6.2S2 for
newspapers aud periodicals. Two
thirds Of the total value OF products
of the industry was contributed by
SIX Elatos-Ncw lorn, Pom |ylvan.1,
Illinois. Massachusetts, Ohio and MIA
fourt. THESE states arr also the prin,
eipal producers In each Of the tw,l
branches, although in unequal prod
portions.
Advance i'm Advertising.
The value of products of news
and periodicals arises from
two sources Of Observation-Disclosures
and sales. and advertising. At tn
census OF 1880 the assets derived from
subscriptions and sales exceeded those
4 1000 .I.rarff.F.. L. .F...a . q 4 nna !
GOO, or approximately onc-fourth. In
1890 the products of both branches
and sales, however. being greater by
= 600. 900. At the census OF 1900 ad-
Vertising too the lead. with an cN-
cess of nearly $16.0 0O, 900. Since 1900
this lead has been further increased
and in 1905 his amounted to nearly
S34. 900, 900. 1t is probable that this
change i'm relative positions of these
two classes of assets did not result
from failure ON the part Of receipts
from sales To advance generously In
amount. but from the much more
increase in receipts from advCr-
the former more than doubled
from 1850 TO 1905. but tho latter
much more than tripled. In 1906 the
Establishments devoted exclusively to
production OF newspapcrs and
periodicals We're presented separately
for the first time. They formed 26.G
per i'ni ~ an HfNSld per anu lfilpui
'al csta blshiments and contributed
sos per cent of the total newspaper
and periodical product.
90O.OO0 Tons OF Paper Used.
No Increase in the industry has been
more striking than that reported Tor
he number Of pounds of paper used
the total amount of paper manu-
in 1905 more than 1000 600
.ons were used solely for newspapers
periodicals, representing almost
of the entire output Of the
laper mills of the United States. TO {
this pager required the services
# nearly 1900 men and represented
approximately 50. 900, 600 In wages
These mills used as raw material L. I
100, GOO cords of spruce. poplar and q
lemlock logs, representing the timber a
of approximately 100000
.cres, exclusive Of the logs imported
rom Canada. Thus every working 4.
I'm the year the forests Of New /
and the middle states. with !
catered areas elsewhere In the north 1
northwest. yielded approximately /
1885. 600 feet Of timber to De trans 4
ormed into the newspapers and mag
zines required to supply the people I
II the United States.
Tho great increase In the amount OF j
used Is duo as much to the i
Increasing size of newspapers and pc \
as to Increasing circulation n
his Increase in size results not only +
rom the constantly extending use of
ypesctting machines. but also from =
Increasing resources acquired during