The news-democrat. (Providence, R.I.) 1906-1909, 1907-12-17
UNIQUE EXHIBIT
Of CHRISTMAS
SPEC|ALT|Es

At John the Shoeman's store on
Mathewson street during this month";
may be seen one OF the most attrac-
tive and unique features OF store decor
alton ever attempted in Providence.
The display occupies 400 feet OF new
floor space, which has been added 10
the second floor. and consists OF
series of small structures forming a
complete miniature village. Each OF
the buildings has an individual style OF
architecture, and In every one there Is
display OF Christmas specfalties ar
ranged in the most attractive manner.
The majority of the houses In the lit
tie village are, OF course, occupied
by Christmas offerings of footwear but
In one or two may be found other mer-
chandise which has not heretofore been
a part of John the Shoeman's stock In
trade.
"Shoetown," and Ii said TO contain more
bargains in shoes than any town any
where OF any size, whatsoever. TO
describe the many wonders OF shoe
town is impossible a few OF them
may, however, be limited at
In one corner may be seen large and
varied collections OF toys for sale.
The popular cognomeD John the Shoe
the public mind with the sale Of foot
wear, that II is rather hard to think
of him In connection with any other
kind Of merchandise: II Is q fact, how
only. John the Shoeman In willing to
be called John the Toyman as we'll, and
from the present indications, II is like
" that he will not lack patronage In
his new capacity.
In and about Providence, John the
Shoeman has long held the enviable dis
the % Children re pundsHr and IL would d0 ssem that
the installment OF his toy department
Is likely to enhance that reputation.
TOYS OF all sorts are in evidence.
dear to the hearts OF girls and boys.
Dolls, large and small dressed and un-
dressed. tea sets, iron stoves. bed sets.
patrol wagons, hre Engines. automo.
biles, printing presses, drums, tool
chests and hundreds more at John the
shoeman,s popular low prices.
them In the display of china in Shoe
town" The entire line of fancy imported
china was secured from large New York
importer, and Is being disposed of at John
tho Shoernans we'll known fair prices"
Rubbers, overshoes and arctics may not
be usual Christmas presents but their
necessity makes them an always accept
able one. Here one can find them In end
less varlety-'all kinds. all styles. all
makes, in all sizes. In fact. II In said by
John the Shoeman, he carries the largest
stock of rrbbers. overshoes, etc. carried
BY any store outside of Boston. One must
visit the store to realize what this means.
and, OF course. there is a reason-and II
must be a good one. too; probably it's the
low prices
The line or Christmas slippers for men.
women and children, certainly must be
complete enough to satisfy the most criti-
cal and exactng taste, and the prices
seem 20 be very reasonable. too.
Another feature OF Shoetown which Is
interesting 20 everybody an despecially
TO the children is the big Santa Claus
grab bag. This. II is said, is the original
big bag of old Santa, full OF surprises for
everybody. Any customer can grab BY
presenting a sale slip amounting to s.oO
or over. The contents of the bag Is a
dark secret, which hundreds of busy ha
will unravel during the next few days.
These are simply a few sample wonder.
and interests to be found in Shoetown.
Perhaps the most truly wonderful OF all
is the remarkable display OF Christmas
footwear TO be found there. and thds. after
all, is the ono most interesting to John
the Shoeman's customers. But one thing
is certain--the fair prices" at which the
toys and china are selling-surely demon
strate the saving one can make on foot
wear