davidaulloa/AmericanStories huggingface dataset:
Los Angeles herald., 1907-12-22

many. eastern capitalists have been
tempted to locate there-and always to
their happiness. For, once resident of
Covina, the east generally loses Its charm.
Callforhians also, noting its excellence of
location and its advantage commercially,
have instituted substantial homes therein.
It's school facilities are unexcelled, its
buildings being attractive and up to date
Leading colleges and universities accept
their high school certificates. In fact, the
public schools are second to none.
The pride of Covina is the beautiful
Carnegie library, built in 1905. chill
dren's reading room is one of its popular
features.
Another pleasing thing about Covina,
there are no saloons. There are hundreds
of prosperous farmers who own well
stocked ranches, and all over the valley
even to the outskirts can be seen enter
prise and advancement.
Covina supports number of social,
musical and literary clubs. besides hav-
ing its full quota of fraternal organiza-
tions. These, in addition to it's church
life, promises pleasant society for the
newcomer or old resident
AS regards transportation, Covina Is
connected with Los Angeles and other
points by the Southern Pacific railroad.
The Pacific Electric, on hourly schedule,
reaches Los Angeles in thirty-five minutes.
Los Angeles herald., 1907-12-22
DAIRY, STOCK
AND POULTRY
-p
CHANCES FOR PEOPLE WITH
SMALL CAPITAL
IMPERIAL WILL INCREASE BEEF
SUPPLY
Though Southern California Products
from Diaries TotaIed over $4,000
600, Fully as Much Came
from Other States

With the remarkable growth Of Los
Angeles there has come proportionate
demand for stock, dairy and poultry
products. over s2,OOO,OOo worth of butter
was produced in Southern California in
1907; $2,OOO,OOo worth of poultry and eggs.
Los Angeles county alone produced over
a million dollars worth of cheese.
With the development of grazing lands
In the Imperial valley this section will
in the future raise and fatten a much
larger proportion of the beef products
consumed. Already there has been q
marked increase in the quantity of home
grown beef and pork.
For the person with small capital poul-
try raising undoubtedly offers the great
est inducements. Hundreds of thousands
of dollars worth of poultry and poultry
products are annually imported; they
should all be produced here.
With all the outside supplies something
like S12, 100000 worth of produce was sold
in Los Angeles alone last year.
Where the homeseelSer buys improved
land. near Los Angeles or any other city
he must of course pay. accordingly; the
price may range from 500 to $1,000 an
acre. But Gen. Prescott registrar Of the
United States land office, says that there
Is still government land-about 1O000,OO
Los Angeles herald., 1907-12-22
C0vINA

Twenty-one miles east of Los Angeles
is situated Covina, one of the leading
orange centers of San Gabriel valley.
This highly favored city is noted partic-
ularly for it's beauty of location. Its well
kept boulevards and miles of oiled drive
ways attest to the progressiveness and
thrifty spirit of it's enthusiastic residents.
Not long ago Gov. ]. N. Gillett Of Cali
fornia referred to Covina as "A city
among the orange groves" He might
have added "and almost eternal sun
shine" Sheltered beneath the lofty peak
of San Antonio,>l. comprises one endless
chain of beautiful orange groves. Yearly
the golden apples yield rich harvest and
the 'iaborers in the vineyard" feel well
repaid for heavy investments and careful
attention to the science and art of orange
culture.
Covina is primarily a model for cozy
homes, quietly artistic architecture and
we'll laid ranches. Citrus groves being
abundant, other industries of the soil
have not been neglected Deciduous fruits
and berries are here raised to highest
state of perfection, finding eager buyers
in Los Angeles and adjacent towns.
One of the leading sources of income is
Los Angeles herald., 1907-12-22
SAN DIMAS

The portion of the upper San Gabriel
valley known as San -Dimas La Verne
and Charter Oak, is a typical Southern
California ranching section, that puts
forth four main claims, namely, abso-
Lutte freedom from frost, abundance of
water, rich. mellow SOIL especially suited
to the cultivation of citrus fruits, and
population made up of educated, pro-
gressive people. Other points set forth
for favorable consideration are public
library, $50, 900 high school, rural mail de-
livery and good roads The major portion
OF the ranches are owned by people Of
comparatively small means, and a pleas
ant social life is one of the most enter
tanning features of living here. Nearly
1000 cars of oranges and lemons were
shipped from here last year.
Los Angeles herald., 1907-12-22

his way through college. He attended
one of the high schools in New York and
later entered Mount Hermann college,
Massachusetts, where he excelled in Latin,
Greek and German. Spending some time
in Boston, he manifested a desire to visit
England, and spent several years in Lon
don, He visited Scotland, and from there
went to Chicago and later to Denver. He
graduated in advertising, and is considered
one of the best advertising copy writer's
in the west. Many of his slogans are
famous, and the one he established for
his present business, 1.-THE cat may. but
old spots never come back is famous in
California. Meeting business reverses, he
resolved to come to the Land of Oppor
tunity." While having absolutely no
means, yet with that determination which
never says quits" he started out on his
long journey Mr.. Joos arrived in Los
Angeles with the magnificent sum OF 20
cents in his pockets. Desiring. as before
stated, to eventually engage in his present
line OF endeavor, he Immediately sought
and obtained a position with the City
Dye Works at the small salary of $3.50
week After thoroughly learning the
details he thought necessary to UNDER
stand and with a capital OF $14, he ems
barked in business on his own account.
and from that humble beginning the pres
ent immense establishment has resulted.
We reproduce herewith circular letter
written by Mr. Joos to his trade. which
clearly tells of the success of the business
and the manner in which 1t is conducted.
Los Angeles herald., 1907-12-22

attached 10 each order, no matter whether
the amount OF the order was Is cents
of $15.
The Suititorium has tho reputation Of
being the representative establishment Of
its kind on the coast. It's business is
that Of cleaning ladies and gcntlemcn's
garments. In connection with the estRb-
lishment is conducted O department. for
the cleaning and pressing of gentlemen,
garments on monthly contracts. Besides
the general working staff a large number
of bicycle delivery boys are employed, be-
sides nearly a dozen delivery wagons.
This prompt and efficient delivery force
will soon be augmented by the addition OF
six automobiles, for which the contract
has already been let. Besides the general
Office and workshop at S19 East Fifth
street branch city Office is conducted at
No 1856 South Hill street. where all orders
will receive the most prompt attention.
A brief resume of the wonderful success
achieved by the proprietor of the Suiti-
torlum may not be amiss in this review
Of the growth and development Of Los
Angeles Mr.. Joos was born in Phisdel-
phia, but went to New York city when
but q small child. Being left an orphan
at years of age his life was a constant
struggle. Possessed with powerful am
bition. he started selling papers on the
street. and in this was so successful that
he accumulated sufficient sum to work
Los Angeles herald., 1907-12-22

the future prefaces most remarkable
progress. This is due to the energetic
business principles of its founder and
general manager. We refer to Mr.. ]. Joe
Joos. This young man came to Los An
the necessity for the establishment of
just such business establishment as he
has so successfully builded. Coming as
he did without influence or capital, his
success is thus the more remarkable. Th,
natural love for a business career, and
especially for this line of commercial
endeavor, tells the story of the business
life in Los Angeles of Mr.. Joos. This is
demonstrated from the fact that every
detail has the minutest care of the owner
and general manager. 1t is not the ag
gregate amount of the work sent to this
establishment, but it is to the repetition
of trade that comes with expert work and
prompt execution of all orders entrusted
to the Suititorium. 1t is this personal in
tercst in the work entrusted which has
been the magnet attracting trade from
Los Angeles and from all of Southern Cali
fornia representative of The Herald
visited the principal establishment con-
Quoted by the Suititorium at No. S19 East
Fifth street, where the entire building is
occupied and where more than forty peo-
pie arc given constant employment The
building was erected by Mr. Joos, and
each department is specifically arranged.
so that the greatest amount of work can
be done in the most expeditions time, and
at the same time with the utmost care
Los Angeles herald., 1907-12-22
FROM FOOTHILLS 70 SEA

From RedlandS to the Seal! is the bat
tie cry of those interested in the hoped
for boulevard that shall begin in the foot
hill city and slSirting the base of the
Sierras, terminate on the bluffs above the
blud waters of the Pacific.
All along this proposed route are scat
tered small cities and towns that owe
their existence and very evident pros
perity to an ideal climate, a soil of mar
velous possibilities ana a, location ano
beauty of outlook that are unexcelled.
Starting with Monrovia. we have a
beautiful, growing city that is extend
ing up into the canyon and adjacent
slopes to the north, as well as down
to the pains below. an enterprisins, pub
lie spirited community, with an air of
business and hustle that is exceedingly
attractive. Great interest has been
awakened here in the subject Of street
improvements and good roads.
Duarte, famous next to Redlands for
the finest oranges produced in Southern
California, is situated Immediately in the
mountains, of remarkable beauty of sit
uation, and has the great advantage of
pure water taken from the San Gabriel
river, which a little farther up toward
its source shows in the spring many
tempting trout holes.
Azusa, lying next east, is also famous
TOr It's oranges, anu Is LNrlltys SHbet :
prising community, and is at present
the important town of the upper Azusa
valley. There are a number of packing
houses there from which are shipped
annually many thousands Of carloads OF
oranges and lemons. II lies at the mouth
of the San Gabriel canyon and is the
shipping point and the point of depart
ure for the summer resorts that each
year are being more extensively patron
lied. Like Duarte. it draws its water
supply from the San Gabriel river, and
has one of the finest and cheapest water
systems in Southern California.
Next east is Glendora, one of the most
beautiful situations along the foothills
of the Sierra Madre mountains. 1t Is a
place of beautiful homes, streets planted
with magnificent pepper trees. Of which
miles upon miles line the Sidewalks, while
occasional native oaks have place in the
center of the streets. Glendera lies close
to the mountains with snow-capped San
Antonio in full view and surrounded BY
Los Angeles herald., 1907-12-22
THE eREEN.MARsHALL co.

OF the many enterprises represented
here none reflect greater credit upon our
city than that conducted by the Green
Marshall company, largest manufacturers
of paints on the Pacific coast
With their organization dating only
from 1900 the energetic policy of the COM
pany became at once apparent to the
their product is sold and used in all the
large western cities. This widespread
popularity has been gained by giving
consumers a perfect paint the superior
ity and excellence of which were so patent
that they have met with instant and
wide popularity wherever introduced
A secret Of tho Green Marshall COM
pany's paints is that they are made up of
pure oils and perfect pigments, scientific
ally combined to form time and weather
resisting paint and sold under trade
mark which is synonymous with honor
and square dealing. The G. NJ p, the
Green -Narshall's ready mixed paint. car
ries the highest Endorsements of consum-
ers whose approval is evidenced in re-
peated orders.
The Green Marshall company began
business as wholesalers and retailers, but
recognizing the need for a paint to stand
the trying California sun they continued
their experiments until they perfected
product on which they can give reas-
enable guarantee and which they now
manufacture at their own factory Mt F'if-
teenth and Alameda streets. where Wis
itors are cordially invited to witness the
work.
The Marshall company have
business offices at 22S-224 Crosse building,
Los Angeles, Cal. where all Inquiries
should be addressed. Color cards and
prices will be sent ON request. Large
buyers will find that the Marshall
company's quotations Will be consider
ably below those Of eastern houses.
Los Angeles herald., 1907-12-22
LEGEND OF THE GOLDEN POPPY
BY S. b. PLAIsTED


THE bright srnosaics that with storied
beauty the floor of Natures temple tes-
sellate. Horace Smith.
Hundreds of years ago, one day of
days, so the tale doth run, a brilliant
sunset was shedding golden. glow all
over the vale of Cashmere. 1t was the
good night of dying day, and already
Night was beginning to unwrap her vio-
let robes that were so soon to be trans
formed to heavens darkness.
As yet the day was hesitating. as if
10th to bid adieu to the fair valley, when
suddenly there was a started cry Of
pleasure, rising from the banks of flow
ers along the hillsides.
There We're myriad numbers of lovely
flowers-"the most beautiful things God
ever made and forgot to put souls into"
Among the most beautiful blossoms were
all kinds, colors and shapes, and each
was devoutiy and religiously priced for
generations by the Hindoo inhabitants
1t was an anciert legend that at each
morn and eve the fair goddess Irides
came to waken the flowers to life and
beauty and then close their eyes at night
and guard their slumbers.
This night as Irides came to attend
her loving subjects she overheard the
blossoms rejoicing in their great happi-
ness. However, one deep sigh came to
her hearing.
Over in sheltered nook on the hill
side were number of groups of pale
and slender flowers. Their cup shaped
blossoms We're tightly closed. excepting
the one who was thus despairirgly
speaking for them AL.
Irides, having compassion. listened to
its repinins, ard taking its pale flower
face tenderly in her hands said;
Poor, gentle posiesl understand your
deep distress. You are pale and fair and
Los Angeles herald., 1907-12-22

the grain grown ON lands southwest of
the city. The land being rich and well
under cultivation, Covina years ago passeH
the Experimental stage, and is foremost in
agricultural products.
That Covina ranks as leading orange
section is evidenced by the full equip
ment of eleven packing houses. Thou
sands OF carloads of oranges are sent to
the east from this point yearly. Lemons
from the Covina groves find a ready mar
ket and show a splendid process of cur
ing, having finest skin and fragrant
flavor.
Incorporated as city in 1901. Covina at
once stood for good government, and
Los Angeles herald., 1907-12-22
CHINO

To a Californian the name Chino brings
but one thought. That thought is of the
great beet sugar industry. The remark
able growth of sugar beets on the Chino
ranch has been widely heralded in the
east and large amount of capital has
been invested which has brought splen-
did returns.
The soil Of Chino is peculiarly adapted
to the culture of this comparatively new
product Besides, the mild even climate
helps to perfect immense crops, and plant
ing can. be begun in January and con-
1tinued until May, maturing from the 1st
of August to the 1st. of December
With an annual consumption of sugar
of approximately two and one-half million
tons and the fact that comparatively
small area of the earth's surface is suited
to either cane or beet culture, an In
creased demand at better prices is prac-
tically assured for all time.
During the present year Q90D there
were approximately 1000 acres on the
Chino ranch cultivated in sugar beets,
the average yield being about 20 tons to
the acre.
The price paid at the factory varied
from $3.50 to Sc per ton, according to the
percentage of sugar shown.
It is conservatively estmased that the
present years crop brought the growers
fully 100000, if not more.
The. American Beet Sugar company,
which operates an immense factory at
Chino, is extensively engaged in sugar
beet culture.
Chino is well fortified and blessed with
a good water supply. The Chino Land
and Water company has one of the best
irrrigating systems on the coast and was
installed at great cost. Many of the
Los Angeles herald., 1907-12-22

w, IN the breath of orange blossoms
and alive with the flutter of bird wings
and the call of the linnet and mocker,
Ontario may be described as was that
ancient city of the east-beautiful of
situation.
Ontario is located thirty eight miles
east of Los Angeles on three trans
continental railroads, Southern Pa
cific Santa Fe and the Salt Lake. and
has population of $500 progressive,
prosperous people. The city lies on an
incline plane which gently slopes from
an elevation of $500 feet at the foot
hills of the Sierra Madre mountains.
Among the publtH utilities are tele-
phone systems, an electric light plant
and practically inexhaustible water
supply for both domestic and irrigat-
ing purposes that is derived from the
snow crowned submits and that passes
through a vast natural filter of SAND
and gravel, reaching the consumer pure
and clear as crystal and almost ice
cold. Good hotels are an attraction to
the tourist; two banks, national and
a state institution, facilitate the tran
saction of business.
The school system ranks third in the
state, and the high school graduates
are accredited to all the leading coll
leges. A Carnegie library offers a
choice to the citizens of $500 volumes,
and country club, Handsomely
housed, forms center for out OF door
sports. A we'll equipped hospital was
opened this fall, and live chamber OF
commerce speaks for the enterprise of
the merchants OF the city.
The churches include thirteen de-
nominations, and the boast of the
municipality is that it is without a
saloon.
Ontario was just twenty-five years
old last November, and the citizens are
Justly proud of the fact that where, In
1882, there was only desert land in
habited by jack rabbits, today rises a
city OF beautiful homes set in the
midst of miles of fertile orange and
lemon groves, and to her loyal citizens
the name of the city spells Success
Material evidence of this is found ir
the ten great packing houses that
stretch east and west along the lines
of the railroads. and that handle the
orange and lemon output of the dis
trict.
conservative estimate has placed
the building permits of the past twelve
months at $335,OOO. Adjacent on the
east are vineyards extending over
thousands of acres, and in the sur
rounding country may be seen fine
orchards of deciduous fruits, peaches
Los Angeles herald., 1907-12-22

property owners have sunk wells on their
ranches and the operation of same en-
tails but little cost. On the Cnino ranch
alone over one hundred artesian wells are
In operation.
Much alfalfa is grown, being Of the
finest quality. This together with the
beet industry, citrus fruit returns and
general products makes Chino solid COM
mercially.
Not so great in area as some of the
adjacent settlements, Chino is buster to
the square inch in comparison. There is
ginger in all the enterprises as well as
sugar The output of the extensive fac
tory is steadily increasing and success is
the watchword emphatically.
Many pretty ranch homes are scattered
throughout the town proper. Some of Cali
fornias neatest little cottages are here
seen. and not few pretentious homes go
to make Chino charming center for
ideal country life. The social advantages
are good and health, happiness and pros
perity abound generally.
Los Angeles herald., 1907-12-22
POMONA

y tod on the main line of the South
ern Pacific thirty-two miles east or Los
Angeles, Pomona rightly claims pre-emi-
nence as the home of fruits and flowers.
1t is a busy center of large citrus inter-
est5 and has city population of over
5000 Ideal IN climate its advantages are
beautiful homes a-plenty. pure water and
the best of religious. educational and So
clal advantages.
Opportunites and resources are limit
less in the Pomona valley. Its array or
products would bewilder the best geoy-
raphy scholar and make his mouth water
waiting for recess If he were fortunate
enough to possess Pomonanian orange
peach. apricot pear. plum. nectarine or
ample Small fruits, berries and vege-
tables. sugar beets and grain, hay, ETC.,
thrive well in this favored corner OF the
universe.
THOSE not adapted to agricultural lines
find ample incentive for commercial
pursuits Up-to-date business houses,
n large cannery, a well equipped Ice plant
eerve responsible cares for busy workers.
Pomona is prosperous. Pomona is pro
gressive.
One of the first questions newcomer
asks about Pomona-is ''How about the
schools?" The residents are justly proud
IN assert that the school system is of the
fnest and no better buildings can be
found on the coast. With a beautiful
high school. generously equipped, and
twelve graded school buildings, Pomona
EMPLOYS fifty teachers. Over sixteen hun
dred scholars are on the school roll.
Kindergarten sloyd and domestic science
form a part of their education.
Pomonas park system is attractive.
Each residence as a rule has @ little park
system of its own, velvety lawns ana
quantities Of roses and rare flowers run
ming riot about It's very doors. A great
variety of rare and ornamental shade
trees grace Pomona scenery. With the
glory of lofty mountains round about
and the glistening beauty of the orange,
lemon and lime groves. Pomona pleases
the most artistic critic among home
seekers.
Seventeen packing houses in Pomona
and vicinity ship annually three thousand
carloads of citrus fruits. The output of
deciduous fruits is about three thousand
tons of apricots, two thousand tons OF
peaches and many care OF prunes and
other fruits, employing nearly thousand
people during the summer months in the
handling.
Pomona is an ideal home place. With
every natural advantage, wealth of
lovely scenery and unexcelled climate, the
city Is fast spreading its homes and busi-
ness enterprises into hitherto untried ter
ritory. Every nook and corner of the city
is utilized and all investors dre more than
rewarded in their early faith in Pomona.
The future holds great possibilities for 1t
and already the coming year hints of
greater enterprises and a continued flow
of prosperity
Los Angeles herald., 1907-12-22
L-oRDsBURG

Lordsburg is rapidly increasing Dun
kard settlement with a new broom air,
neatness and thrift being evident every
where. Sheer force of great advantages
has added largely to its population in
the last few years. A Dunkard college
is maintained. These generous and hon.
orable people are building an ideal col
ony The orchards of citrus and decid-
uous fruits and of walnuts are wonder
fully productive--partly due, no doubt,
to wonderful care. The foothill section
of this town is said to be as near the
frostless belt as can be found
The Southern Pacific leads through the
midst of orange orchards that in the
spring lend even to the flying train their
fragrance.