The Fulton County news. [volume] (McConnellsburg, Pa.) 1899-current, 1907-04-25
NEWSPAPER ADVERTISEMENTS.
What They Do for the Advertiser. the
Publisher, and for the Subscriber.

tlsements in the newspapers as a
matter of business, and feels that
the newspaper would well be
worth the price of subscription
If 1t did not contain anything else
than the advertisements. You
sit down IN quiet hour at home,
scan the advertisements, learn
who the live, enterprislng mer.
chants are, see what they have to
sell, what they want for it, and
where you can get what yon need
to the best advantage for your.
self.
the merchant who spends mon
ey to invite you to his store, and
to tell you what he has-wants
your trade; not for one day or
one week, but for all time. He
knows that If he is TO succeed he
must have customers. He knows,
too, that when he gets customers
into his store, he must treat them
white, or he cannot keep them.
Hence, do not fear the man that
advertises. He is the man that
stands out in the open and shows
his hand; he Is the man that has
the customers; he is the man that
is doing the business; he is the
man that is prospering, because
he stands by The people, and the
people stand by him.
The shrewd business man does
not walt to advertise until he
has built up business and made
money enough to afford it, as
though it were a luxury. Thus
would be like expecting to reap
without going TO the trou ole and
expense of planting the seed.
The planting must be done first;
the reaping comes later.
Newspaper advertising is
means to an end. Every dollar
planted in judiclous newspaper
advertising, should yield a har.
vest of ten dollars. OF course,
it is only fair to say that advertls-
ing, alone, will not bring success
any more than planting, alone,
will bring big crop. The plant
ing of the seed must be in fertile
soil, and be followed by intelli-
gent cultivation. A man might
know enough to plant the right
kind of potatoes-in the right
kind of soil-and yet not have
sense enough to keep the bugs
from eating the tops. A man
may be able through advertising
to bring crowds of customers to
his store, and yet not be able to
keep them. The public wants a
square deal at the store as well
as In politics; and it is the man
who deals fairly with his custom
ers that keeps their trade, and
proves blessing to the commun-
ity
But as there can be no crop
without planting, so there can be
no great success without keeping
yourself and your business in the
lime light of pu blicity through the
newspapers. Every great mer.
chant IN the country to day, owes
his success to the newspapers.
Once in long time, publish
er hears a subscriber object TO
the space in the newspapers talk.
en- up by advertisements. THIS
is unreasonable. 1t 1t were not
for the space occupied by the ad.
vertisements, the newspaper
would be much smaller in size;
for the publisher gives paper
enough to hold what news he has
to print, and then besides that,
gives paper to hold the advertise
ments, for which he does not
charge the subscriber anything.
III it we're not for the advertisers
helping to pay the cost of publ
cation, subscribers would be
lucky to get a much smaller pa
per even at five dollars year;
and then they would lose the in.
formation that comes to them
through the advertisements, that
saves each subscriber many trmes
the cost of the paper each year. :
Thus, while Advertising helps
the business man TO succeed, it
helps the publisher to meet the