Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1907-07-04
IT PAYS TO ADVERTISE
Results of an Early Spring Cam
paign In Local Paper.
FARMERS FLOCK TO STORE
Mr.. Jones Shows That His House Has
Bargains, and the Customers Learn
Something to Their Advantage-In-
eidentaIIy Doctors Bill Is Paid.

Something to Their Advantage-In-
eidentaIIy Doctors Bill Is Paid.
Rather chilly for spring" observed
the hotel clerk, poking long stick Of
wood into the Office stove of the Grand
Central. This sort o. weather along
the LIST Of April gives me the jimjams''
"Cheer up, my boy" said the senior
member of Jones & Thompson, general
merchants. Why, l don't mind this
sort o. weather as long as / see the
country people coming into town in q
drove and hitching their horses right
up In front of our store. Trades pick
ed up remarkably these last two weeks.
l don't even think that fine spring
day would make it brisker."
Why" remarked the doctor, who
had just stepped In for his evening
chat, Il thought you were feeling blue
as dimes worth Of indigo the last
time we happened to meet in here. You
said trade was no good-the mail order
fellows were getting most Of 1t. Re-
member, don't you?"
That's just what said," replied Mr..
Jones, "and l also said, as you'll recall,
that was going to go after these mail
order fellows with their own kind of
ammunition; was going to advertise
In Tom Clark's paper-print my prices
right there before the eyes Of the peo-
pie and let them compare with the
prices In the mail order sheets"
"Yes, and I notice you've been
whooplng 'er up In the paper too. Is
that what freshened up your trader
WELL" said the merchant II don't
know what else has done 1t. The fact
Ia most Of the customers who have
come into the store for the past week
or SO have carried copies Of the paper
and referred to Jones & Thompson's
ads. when asking to look at goods.
You know, we advertised list Of our
specialties. with prices, and that caught
their eyes. Several of the farmers
wives and daughters remarked that
they were surprised to find we had bar
gains just as good as they could get
by sending to Chicago. They were
also surprised to learn that we keep
certain articles at all: never happened
to come In and inquire about them, so
they didn't find 1t out till we adver-
tised just those articles. Next month
we're going after them hot and heavy
with some more Of our bargains"
do you find 1t hard to compete with
the mail order houses as to pricesY' in
Quired the doctor.
"On some things, yes; on many
things, not at all. But we can even
up things all around IL the people will
just give us fair trial. The chief
advantage In buying from q home
store Is In being able to see and in
spect the goods before accepting them.
When you order by mail. you never
know what you are going to get.
Things have a habit of looking mighty
fine ON paper, and lots of these big
houses print tasty cuts showing Off
their furniture. vehicles. clothing and
the like. but when you come to see the
thing itself 1t has lost much Of its good
looks in many instances. You've sent
your money and paid for 1t, though, SO
there you are; no use crying over split
milk"
Split milk gathers no cream" OBJ
served the doctor.
mo. but 1t gets sour. though" said
Mr.. Jones. For instance. certain
farmers wife whom you know came
into the store the other day to buy
something she had seen In our adver-
tisement. Her eye alighted on rock.
Ing chair In our furniture section. and
she inquired the price. 1t was a wick
err rocker. When told her the price
was $2.T5, | thought she would faint
She turned TO her daughter. who also
looked fainty. Sarah she said, now
what do you tank of that? It's the
same Identical rocker that we bought
two weeks ago out O. that old cata-
logue for $500 So that's the way 1t
goes"
"Well. I'm glad you're doing some
thing to keep the money In circulation
around home" the doctor said. THE
more the merrier. and that applies to
money as to other things"
(which reminds me-" the merchant
remarked. that my family doctors
bill for last year is due and unpaid
Just figure mp what owe you. doc,
and I'll pay you right out Of the box
I've got the cash on hand. and reckon
I'd better put some Of 1t into clrcula-
ton again. Ehy'
mo objection said the doctor, but
the trouble is that my wife will want
to so down to your store tomorrow and
buy one OF those new spring bounets
you've got advertised. so you'll get part
OF the money back again. That's the
way II goes" BURR JOYCE.