Evening journal., 1907-12-30
BOOM GLAZED KID
ROUND The WORLD
WiImingtOn'S Famous Product
to be Advanced by Az
greSSiVe Campaign

Along with the extensive advertising
Wilmington is getting these days from
the sale Of the Red Cross Stamps is an
other excellent scheme which will fur
ther the city's name and one OF its chief
products-W Wilmington Glazed Kid. While
the sentiment behind the new movement
IS not as strong as that which is effec-
lively carrying to success the sale of tho
Red Cross Stamp, nevertheless, it is be-
lleved and hoped that with the proper
and forcible impetus to be given tho
campaign for glazed kid, the results win
be just as far reaching and financially
beneficial, as it means employment to
hundreds OF working men In the morocco
factories here, besides giving additional
profitable publicity to Wilmington.
Every business man and business house
is TO be asked TO help on with the move,
ment The expense is fractional. and the
cooperation to be solicited viii be up-
grudgingly given, 1t is expected. Behind
the campaign are all the morocco manu-
facturers In this city, who are turning
out glazed kid. Seconding their efforts Is
David snellenburg, manager Of the N.
snellenburg and Company's store at
Seventh and Market streets.
Envelope Campaign.
Mr.. Snellenburg suggests that every
business house have printed upon the
backs Of its envelopes a small die cut,
engraved in which are the words. 'Wear
Shoes made OF Wilmington Glazed Kid"
The dies are now being cut The local
! printing establishments have consented
to keep on hand the cut and viii use II
for their trade when ordered to do so.
The extra expense for this will be SO
nominal that Mr.. Snelienburg believes
that no one who has the interest Of VIII.
mington at heart would refuse to pay
The business men so far approached on
the subject have readily consented ID
the use Of the cut on their stationery
President MacLean Of the Board of Trade
is also interested in the movement as he
always is when Wilmington is to b,
benefited He thinks the idea a capita
one and said that he would take It M
with Secretary McGovern OF the Boar,
of Trade.
Mr.. Snelenburs's Activity.
Glazed kid is not new TO Wilmington
as it was exploited here several years
ago. but to-day new methods are beinl
tried to advertise it more, and so far the,
have been successful Mr.. Snonenburl
has many good ideas suggestive of boom
ing Wilmington and its industries
especially that OF glazed kid. He believes
that glazed kid will soon surpass ever
other leather on the market when it's rea
merits become known. The leather beini
turned out here Is finding ready sales oi
especially is this true Of the leathe
markets OF France and Germany. In tn
former country glazed kid shoes are 'al
the go" and the export trade to tina
country last year ran into the millions
In Germany the factories are doing thei
level best to keep out foreign competi
ton. but are signalling failing. Some O
the German tanners are sending their ex
perts over here to learn the tanning pro
cess OF the American glazed kid but s
far their experts have failed to create
however. anything to equal the America
brand. Despite the efforts made by tn
Germans to keep out American glaze
kid, orders are stll coming in.
Grantly p. Postles. vice-president an
general manager Of the American Leathe
Company has notified Mr. snenenbur
that their pay envelopes will hereafte
contain the following;
"snellenburg helps Us and YOU
advertising properly Wilmington Glaze
Kid and selling Wilmington Glazed X
Shoes. Why not help them by tradin
thereT
In each foreman's envelope recently wa
an order for one pair Of Wilmingtc
Glazed kid Shoes to be purchased ;
Snellenburg's. s.