Los Angeles herald., 1907-02-01
AUTO EXHIBIT
CAUSES SALES
DEALERS REAP GREAT Benefit
FROM SHOW
Decided That January Is Best Time for
Horselcss Wagon DIspIay-Man-
agement Works with
Success

NEW YORK, Jan. 31.-The results of
the meeting of the show committee of
the Association of Licensed Automo-
bile Manufacturers, under whose aus
pices the recent show in Madison
Square garden was held demonstrates
the fact that there is no question
that January is the best time for au-
tomobile shows
The meeting was the first since the
close of the history making exhibition
The principal business was the reca-
pitulation of the various statistics
gathered from the show. Marcus l.
Brock, assistant general manager of
the association, when seen today was
most enthusiastic over the outcome of
the show, particularly at the manner
in which the exhibitors had expressed
their approval of the management, and
the way in which they co-operated to
make the show the success it was.
1t is an indisputable fact that the
show as a selling medium was most
successful. This was proven by a can
vass of the vehicle exhibitors as to the
amount of business done during show
week or the week following, as re-
suit of the show. Many of the manu-
facturers had disposed of the greater
part of their output to dealers before
the show, but during the week they
aided in every possible way the deal
er in finding market.
How successful this was is shown by
the fact that over $3,OO0,O0O worth of
automobiles were sold which could be
attributed to the show itself; of this
amount $4,000 was for orders taken
on imported cars, to be delivered dur
ing the coming year. Nearly two and
one-half million dollars"- worth of
American cars were sold, which, with
very few exceptions, We're to Individual
buyers and not to dealers.
The records of the committee show
that 125,OOO people attended the show
which Is a record, even considering the
tnclemency of the weather during the
entire week Wednesday was the high
water mark with 21,0OO in attendance.
on Tuesday, with the increased admis-
sion fee to 81 twenty per cent more peo-
pie attended than the corresponding
day of last year.
There is no doubt in the minds of the
members of the show committee that
1t VIII be necessary to increase the ad-
mission fee to 81 with the possibility of
one or two 81 days. Plans are already
under way to increase the floor space
of the garden bv an additional fifteen
or twenty thousand square feet. With
this the garden will present the most
elaborate temporary structure that has
ever been attempted for an industrial
exposition.
one thing evident to the committee,
which Is the result of the mechanical
corporation Cf the association mem
bers by bringing the product as near a
perfect Standardization as possible, is
the decreasing necessity for demonstra-
tions. 1t is quite possible that the DEM
onstration of cars, which has hereto
"A a t1tn Io
| shows, may be abandoned at future
shows in the garden. Many vehicle
exhibitors were of the same idea and
expressed considerable interest in the
action of the committee regarding this
action.
The report of the secretary shows, to
| some extent, the methods emp! ed by
the committee to insure the success of
the show. During the week over 200
men were employed in various depart
ments, including electricians, watch
men, special officers, engineers and por-
ters. There were 215 telephones In the
garden, which necessitated a force OF
fifteen operators, one inspector, three
! Wiremen and one wire chief
over $1,000 outgoing calls were re-
corded at the public station. while q, ,OOC
outgoing calls were used from the
phones at the various booths. At one
time on Wednesday the total number of
outgoing calls was 267, which is an
! average of one for every fifteen sec
onds.
How well the show management
| looked after it's patrons is evidenced
from the fact that only two losses were
reported during the entire week, one
an overcoat, and pocketbook; the
latter, however was recovered in less
| than one hour after its reDOrted loss