Bismarck daily tribune. [volume] (Bismarck, Dakota [N.D.]) 1881-1916, 1907-05-16
Many Clerks Laid OFT.

The suspension woke mp the man who
has something to sell sa.
Many Clerks Laid OFT.
. One leading department store laid
OF so per cent OF its clerks. The pres
ident Of another depart store cor
poration acknowledged that the news
paper suspension had cost him from
60 to rs per cent of his business and
that through ina ility to lay before the
women Of the city the facts about his
Easter stock he had disposed OF only
a small portion of an unusually large
and attractive display. ;3s
But others besides department stores,
milliners, haberdashers, clothiers and
the mid dlemen generally were APP
prised while no newspapers were being
Issued Of the value of the press. The
Northwest Baseball league includes
Butte, and as usual In February the
city had beenlagog about the ball team
for the coming spring. But without
newspapers It Is impossible to arouse
or. sustain interest In baseball. Half
the pleasure Of the fan comes In read
ing about the game after he has seen
It. Moreover, he wants gossip about
the team, about other teams. He likes
to read the standing OF teams and
players, not only In his own League but
in all the big leagues. II. he loses track
Of the game, he is willing to drop out
for the season. The owners Of the
Butte baseball club knew this well,
and they frankly declared that should
the newspapers not resume they would
drop their franchise and Withdraw
their team.
Still another example. "a leading real
estate dealer, engaged in exploiting a
suburb. had announced only. a few
days before the newspapers ceased to
issue contest in which prizes In mon
ey and land were to be given to those
forming the greatest number Of words
from the letters. composing the firm
name. The contest was to have been
chronicled in all the daily papers and
the results were to be announced.
Without the newspapers the public
speedily forgot the. contest entirely.
and, whereas 1t started OFF brilliantly,
at the close few competed. What
with. suitable advertising might have
proved a big thing. both IN exploiting
the suburb and in placing the real es-3
tate firm more prominently before the
people, failed absolutely without news
paper advertising.
The. theaters also suffered heavily.
It was almost impossible to bill the
town, and never was billboard adver-
Using less efrectual, never its inferi-
ority to newspaper advertising more
clearly demonstrated First class at
fractions played to vacant chairs. Peo-
Pile asked indifferently what was at
the theaters. As In baseball, the the
alter goer5 wants to know who the
players are and something Of the play.
He regards the billboards with sus-
picion, knowing that too often the in
formation they convey is misleading or
unreliable. 1T is not too much to state
that lack Of newspaper advertising cost
the theaters Of Butte and the travelling
companies many thousands Of dollars,
the loss Of the theaters being their
SI AAsalf 2 p lont A ls saie SEASON.
Tho p,,hIin Mould Nnf p,,v cfnnko
- s '''.Ss' - - - .J Ss0SNS
me examples are endless. Sales ~
lne local s s!''es exchanges almost
ceased. Wltnou GU! lnIormation on the
sIate O. the .[ marker IN 10 europe and u
tne prlhlclpal american centers, With
OUT anIormatlon on winch 70 base esti-
L
mates q STOCKS, Donds' ETC., the invest
ing puphlc Woutd nor Duy. Inc brokers
" VAIN ehdeaYored % supply the place
oI n'e1Wspapets ~. preohu1se daiiy Dulie-
tlhs ana p'-5,s me pubic knew bet
yer. " dld NOT want tne financial m
terests 20 INFORM Y " wanted 70 read
ail tne news bearing on tne Market
ana Judge TOE itse ss.
! on tne contrary, the hood OF wild ru-
mors tnat nlled tne streets immediately
aiter tne newspaper suspension had q
depressing erect upon the local ex-
changes ana on business IN general.
Inc solvency o. TINS Or tnat company,
tne value OF TINS OF mat stock, fmme-
dlateiy began % pc questioned. And,
since no community wants for mali