The weekly herald. [volume] (Amarillo, Tex.) 1906-19??, 1907-04-11

lhhe advertisements which they are
eternally asked TO contribute to, by
some travelling gentleman who goes
from town and city to the next work
Ing his graft
A good newspaper Is credit TO
any city and one OF the strongest
sources Of advertising the place. II
publishes your births, deaths and
marriages, the year round, and re-
ports your town meetings, social and
religious gatherings. notes the build
Ing OF residence by John Jones,
and the starting in business Of Tom
Smith, and all the other changes
which tako place In the community.
This paper is with you the year
round.
To succeed and live, pay its help
and other honest debts, newspaper
must have the united support in an
advertising and subscription way,
The fakir, with not cent OF capI-
tai Invested In the city, comes to the
cityto get up his scheme. It may be to
prey on the labor organizations, and
get out some class OF an adyertls-
Ing sheet which he secures their en-
dorsement OF, and all the cash no
can bleed them for and when he has
got out a few issues, and pocketed
their cash, he HES himself to some
other locality TO repeat the act, Or
1t may be some other fake advertls-
Ing scheme by which the merchants
are promised great returns for the
cash they give up to the transient
man who is here today and some
where else tomorrow or next week.
The evidence Of the most success
full merchants the world has ever
known IS to the effect that there is
no advertising so valuable and ef-
tectlve as advertising in the local
newspapers.
The local newspaper goes into the
homes. 1t goes there on subscrip-
ton, not thrown in the yards to be
carried away by the winds. 1t is
paid for by the head of the family
because he wants It, and II he does
not get IT, he kicks and sees that
he does. When It comes to the /
home It Is read and re-read by every |
member of the family, advertisements |
and all, and there Is where honest ad.
vertisements count. and bring re-
turns to the advertiser.
The Panhandle keeps a represen-
tative on the road, visiting every
city and town within a radius OF
100 miles of Amarillo, and he has
built up fine lists OF subscribers In
every place. Through this list. local
advertisers are enabled to reach out
for business for a large radius. Mer.
chants have not been asked to put
up cent for the securing OF this
list for their advertisements to reach
but the Daily Panhandle has paid the
bill, and asks them no more for the
space they use in its columns, be-
cause OF this increased list. |
The merchant who gives up his
money to the gratis of the transient
advertisement solicitor, feels that he
is not getting returns for money
spent for advertising, and cuts off
the advertising with the local news
paper in consequence, which Grip.
pies the efficiency Of his local paper.
While the world is large, and every
man has the right to get up all the
fake advertising schemes he sees fit,
n any city, where he can get the
merchants to bite, and give up, their
colin, yet the Daily Panhandle, at
his time throws out this word In
order to cause Amarillo merchants to
.hink and see If they are not going
20 cripple their local paper by taking
space in every advertising scheme
which some good smooth solicitor
,ffers them?