Evening journal., 1907-08-14
JOURNAL DOLLAR
PROVES HOME
TRADE THEORY
Spent This Morning at Even
ing Journal Office by
Brown Art Shop
TRAVELLED TWO MONTHS

THE EVENING JOURNAL has demon
strated that dollar spent at home viii
return to the original spender, eventually
TO be paid out again, while a dollar spent
out Of town rarely IL ever, finds its way
back through the channels OF trade to it's
starting point At o'clock on June H.
THE EVENING JOURNAL trade-at-
home dollar was paid out by this news
paper TO an employe In wages. This morn
ing at 10 o'clock a customer Of THE
EVENING JOURNAL. into whose hands
this home-trade coin had fallen. spent the
dollar over THE JOURNALS business
office counter In paying a bill for adver-
tising.
In the time Intervening since the dol
lar left THE JOURNAL office on June
18th, 1t has been spent IN tho ordinary
course Of trade eighty-hve times, having
been spent with merchants in an sections
of the city. Some merchants have received
IL more than one time. The mission Of the
dollar was regarded as a worthy one and
those into whose hands It fell assisted
in proving the advantage OF trading at
home.
THD JOURNAL snent the dollar with
its foreman, T. A. Smith, and from that
time on IL was spent spccussiyely with the
following arms individuals and corpora
tions d. W. Lynch Co. l.. Warren Ellis.
w. H. Whitesde Charles X. Moore, w
lC Cheayens, A. Richards. Lippincott a
lCo., Chas Warner co. II. C. Collins, LIP
pincott & Co, c, II. Lprncott, E 70.
Hanna. Thomas J. Lawson. George
Wright J. b. connell A. L. Carey. r. H.
lCappeau. J.. G. Mearns. w. j Staats G.
i. Thompson G. II. Wolhar., c. Harvey
lDiggans. The McAIahon Bros Co, J. M.
Morris Lippncott q Co. William Lawton,
H. w. Jakes, A. X. Taylor, w $. Brown,
w Tinsman, Interior Decorating Co.. w.
! T.. Warren, A. X. Taylor. S. Hawkins,
w. II. Berger & Brother George Cum-
minis, r. Kenyon, Jr, George H. Hogue,
The Fashion. Wilmington city Electric
Co., A. l.. Ainscow, Wilmington Candy
Co. II. 70. Reed. Jas. T. Mulln a Sons. =.
James Belt. Harry Yerger, c. r. Holt
I Chas. NJ. Banks. Herbert Collins *. A.
Norquist. Auto Specially Co. r. r.. Banks,
saltsgiver & Bupp Charles l.. Doughten,
Thomas J. Lawson and Co. Selak and
Hoffman. Charles l.. Doughten, c.
Bupp. II. X. Watson. r. Saville. At
lanuc and Pacific Tea Co., George
Mccall. Eugene NJ. Savers. II. Ken
yon. Postal Telegraph Co, Mercantile
!. Printing Co.. c. NJ smith Printing
and Stationery Co. Wright and
Davidson Co. John b. Strahan, NJ
g Megary and Son Co.. J. Lindsay. Mrs
Lindsay. w. Ratedge. b. Beste, H.
Kenyon. James 4 Mullin and Sons
e. s. r. Butler and Son, N. Snellen.
burg and Co. Brown Art shop. TIL
EVENING JOURNAL.
The travels OF any dollar which Is
earned in wilmington and which Is
spent at home will be a repetition OF
the experiences of THE EVENING
JOURNAL Eighty-hve merchants and
individuals have traded with this dol
lar and received its benefits solely be-
cause il has been spent at home and its
circulation has been among Whining.
tonians If every dollar earned in VIII
mington would be spent at home the
favorable results would be easily showr
in the increase Of receipts and tn,
healthiness Of business.
The theory advanced by all argu.
ments in favor of trading at home ha.
been clearly demonstrated. in no un.
certain mann 'r, by THE EVENING
JOURNAL home trade dollar It's mis-
sion has bees fulfilled and it viii nov
leave the Office of THE EVENING
JOURNAL untagged, but with the wisl
expressed and the hope entertaine,
that It shall continue 10 prove bene
lhcial to Wilmington's business inter
ests