The sun. [volume] (New York [N.Y.]) 1833-1916, 1907-10-09
LAWSON AT PUBLICITY FEAST
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'ivplv ~ tho great master ~ the crsN VIZ
rockingham introduced W. iaw-on. shsn
'he pumsn' coull ~ longer 10 postponed.
ia, there - thia ~ hus credit no took ~
much time - po.-ihl. ~ ~
Hs said that Iawpon had slawmed tho
.Svs'am- and slamm~l u god aud plenty
~ recollection l- not ~ faut he said that
Iawson was , matted crusader And oh
wee. no said he vas h-lted. too Which
nobody can deny And then he vent q stop
further than lawson himself had thus far
ever gone. He said Iawsons enefnies could
not escape HIM and borrowed the Psalm
lists 'anguag" Regarding. W" omnirrss,,
rnce Of omnipotence II they ascended
into heaven, he =aid he was there II
they made their bed In he'll no vas there,
n they took the wings Of the morning
thar didn't heip en-, either
Mr.. Lawson wac modest ~ ever He
said he'd like 10 ~. right home. u they Il
let him. They wouldn't W he went on
60 say "A few words. H. admitted that u
had been charged hat he couldn't say ten
worts 4 the English language without
using the pronoun ! seyen times. He
denied u. even II Norman Hapgood. editor
81 the Consolidated New and Did Testa-
mems. did aver the truth II ihis charge.
But he admired that be- knew something
about advertising. an art - old that II
had been employed by Asiam A TO. dealers
In apr les and figs. He went on TO add
that IL he was out Of "A job he believed that
he could make sta 900 a year more easily
in the advertising business than any other
Nay and IL was plain thar nobody donhted
"Hut IL isn't my life work. he insisted.
MY life work I follow for bread and butter
and "a little cake. Advertising ! follow for
the fun of il. and to get nd of that constantly
Increasing surplus that comes III from other
directions. I've never had anything 10 sell.
and I've been Advertising IL for some time.
I've kept right az IT and in the morning
advise people 10 buy certain stocks and
Ia the evening advise people 10 sell the
same stocks I'm consistent. The stocks
! advise buying belong TO the people, 40
can't make any money II You do buy.
That gives me the right TO advise one thing
in the morning and another at night. My
consistency consists IN sticking to my in
consistency. So my advice has convinced
the public that ! have no interest IN those
stocks that ! am apparently sitting mp nights
showing an interest in.
Now. since this won't go any further.
I'll open my books To you. For thirty
eight years I've been advertising nothing.
u 8tdIttNt WI an w ~ % W''n "Ah
expenses OF Si. In thirty-eight years ]
have spent from 5000, I'm 10 s.. 90. 900
advertising nothing. One batch of adver-
tising cost me 1885, 900. have spent from
SIS. 900, 900 to so. 1000. 900 on the necessaries
OF life and ] have lost from s+p,,asl.OW To
$50. 1000. 900 down there at that Wall Street
roulette game, You'll 1y ] must have
made IL somehow first, Som" say got 1t
At the Wall Street faro bank. But anyhow
i lost il al that damnable. iniquitous game
as IL ia played to-day.
We'll. I've got to-day a dog, a lame horse
or two. "A couple Of suits of working clothes
and one lecture outfit. and I've got tho
original 81 a week and n dollar and a quarter
in cash over that. and all this time I've
been advertising nothing
Now | might talk about stocks but thai
wouldn't interest you. I'm talking about
your game, not mine. Look AT my friends,
Rogers and Rockefeller. They know about
oil and the black jack and such things. but
YOU never hear them talk. about them.
Their long suit il reform and hair restorers
and colleges. They don't say anything
about the second story game
Let me tell you about the lawson pink
i went into the florists shop and saw that
mink and | said How muchY The man
said $50, 900. and ! said I'd take ii and put
IT. in my buttonhole and walked out. The
next day IL withered like all pinks. but the
story of il went around the world.
Il got at least 81 900 900 worth of adver-
Using out Of that fool transaction Of SO, 200.
Moreover | love flowers. All fools do. and
every fool that's raised n flower sends me
his best experimental effort. He never
takes any money for it. No fool ever
takes another fools money.
"Whcn I paid 800. 600 for that pink agreed
20 spend SIS 900 within the next three weeks
advertising the fact that ! had paid $50. 900
for it. the florist 10 have a third Of the
profits. ! got back my original capital
and a profit of SIS ,OOG and ! gave the florist
back the flower again"
Lawson of Boston went on to say that il
took him half an hour or so after the market
closed to write his advertisements. II took
that long to be infallible. He could do it
quicker than that if he didn't care what
he said. But it took half an hour to get
the real dope.
The great advertiser said that the kind
OF advertising he got for nothing didn't
usually furnish any returns. Well, here's
~fhree-quarters of a column or 80 for a good
Boston boy.