The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1907-10-08
THE MEN WHO MAKE THE WASHINGTON HERALD
ADVERTISERS ALL
THE YEAR ROUND

The all-the-year-rOund patrons Of The
Washington Herald-hrms and institu-
tions that have been represented IN these
columns week in and week out-are about
thirty in number. Their names are ia
miliar 10 and their business in the minds
of the thirty thousand readers OF this
paper More than that. through this
morning medium these business men have
been talking daily 20 over 100000 people
in Washington and the vicinity of Wash
ington II is a we'll established fact that
each copy of a popular, newsy newspaper
is read by five people. This is the aver
age set down In newspaperdOm. There
fore In the case OF The Washington
Herald, taking that average, tn 'se firms
enterprising, progressive Washington bus
mess men-realIzing the value Of such a
medium, have been reaching nearly 10000
people every day. Can any one doubt for
a moment that advertising pays? Ask
the head Of any one of the houses in
cluded in this roll OF all-the-year-rOund
advertisers and he will tell you that ad-
vertislng in The Washington Herald pays,
and pays handsomely.
Although an all-the-year-rOund patron,
the well-known firm Of Woodward & Lo-
throp excepted one issue Of the paper
every week under it's rule OF not using
the Sunday press-a rule similarly fol-
lowed in other cities by certain large
department stores. such as Marshall
Field q Co. and John Wanamaker. But
Woodward & Lothrop's daily announce
ment has been regular feature to which
the readers Of this newspaper have look
ed forward morning after morning.
Another Of Washington's largest stores
Messrs. S. Kann. Sons & Co. have used
the Sunday paper only through the year,
and thus kept in touch with the clientele
Of this particular edition which appeals
so strongly 10 Washington because Of its
distinctive character and its difference
from other Sunday newspapers.
Day after day. in the upper left-hand
/ corner OF the last page, The Mans Store
D. J. Kaufman, proprietor, always alive
and enterprising. has been saying some
I
/ Washington Herald readers.
! The enterprising firm OF House & Herr.
mann, furniture. likewise have had fixed
! space on this page, and their attractive
"ad." daily has come before countless
/ eyes at breakfast tables and in the homes
On the society page. Gait & Bro, jew
/ elers. whose name for many years has
/ been a household word az the Capital
standing for quality and fair dealing
| have been represented all the year round
So. also. on the same page have the
Dulln & Martin Co, china. glassware
and housefurnishings. been before the
people OF Washington without intermis-
| sion.
Peter Grogan. whose name SAYS furni-
ture. likewise has had his daily space and
used it advantag eously week in and week
out.
Thompsons Pharmacy, known by every
body who knows Washington. each morn
ing has had an announcement. and the
paper would not look familiar with
out H.
FusseIrs Ice Cream Company IS IN the
same category by reason Of It's uninter-
rupted use Of profitable advertising space.
OF the great railways entering Wash
ington the Southern, Baltimore and Ohio,
and Chesapeake and Ohio have been be-
| fore the eyes and IN the minds Of the
| readers every day. The Pennsylvania,
though not an all-the-year-round patron.
| has used generous space effectively two
or three times a week
OF other regular advertisers there Is the
Shoemaker Company, an Avenue land
mark, whose patrons have included public
J men whose names are enrolled high In
| the hall of fame.
Tharps Berkeley Rye has also contin-
uously made its merits known.
OF the financial institutions. the Wash
/ ington Loan and Trust Company and
Riggs Bank have used space continuously,
| No reader Of this paper has failed 10
! see from day TO day tho attractive and