The semi-weekly messenger. [volume] (Wilmington, N.C.) 1897-1908, 1907-08-06
SELLING OUT ENTIRE STOCK
Pohogt CompanY's New Method
of Doing Business
Every Article i'm Mammoth Store
to be Disposed of-Business Will
Be Started Again on New Plan
Spring and Fall Trades to be
Started With Fresh Goods.

Started With Fresh Goods.
1t is not often that a retail store
closes out its entire stock unless
they are to retire from business.
Such. however, is not the cas- with
c. W. Polvogt Co., ne big depart
ment house of this city. This firm
is selling out every article in their
store at cost or at reduced prices,
but this is done in order to do bust
ness on an entirely new plan.
In the future, this store will, at
the end OF each summer and win
ter season., sell out every article in
their building and start their new
spring and fall trades with every
thing fresh and new, from cellar to
roof.
Mr.. Polvogt of this firm states
that while this selling out of their
entire stock will, of course,
a direct monetary loss of considera-
Bile magnitude, and in order to dis
pose Of all the goods in such a
short time it is necessary to name
prices extraordinarily low, that gain
they will make through having an
absolutely fresh stock to start the
season will, he believes more than
counterbalance the loss entailed in
selling out the present stock of
goods.
This plan, which is a novel de
parture from regular methods, has
been in consideration by the proprie-
tor Of the Polvogt store for some
time, and its tremendous benefits
we're quickly realized, yet the firm
hesitated to put it into force lest
some people who read that almost
g~iye-away price figures Of the clos
ing out sale might conclude that
they were actually going out Of bust
ness, and would ~unthiniingly trans
fer their valued custom to some
~
IL view OF these facts Mr.. A. L.
Price the decorator and advertise
ment writer requested us to state,
most emphatically, that the firm Of
the c.. w. Polvogt Co. will not dis
continue their retail business in
Wilmington. On the contrary they
-,-O 0lo pofA p1anr 81 rn01v 11n6nr-
way whereby it is expected to great
ly enlarge the business done by all
departments.
This new plan will also enable
the firm to make much larger initial
purchases on all single lines, thus,
gaining far greater concessions in
price than is possible where the re-
taller is forced, through having
large quantities of leftover goods
his hands, to buy in small lots,
and from a dozen or more manu-
f%acturers here and there.
In made up garments alone, Mr..
POlvogt states, the saving to his
firm through largely increased or
ders will be at least ten per cen
over what they have heretofore paid
be greater than these. On carpets
and dress goods, Mr.. Polvogt says
be has already been quoted figures
for large orders that are Is per cent
under anything ever named before
by the manufacturers, whom he had
regularly done business with, and
his in the face Of such ar advanc- !
wholesale market as has never
before been known in the entire !
Of moueT merchandising /
When these savings are taking in
consideration can quickly be
seen how the firm expects to event
profit, even when selling de-
merchandise so very low as
hey are obliged to do in order t
dispose of their present
stocks before fall opening time.
A reporter was yesterday TAX
n through the store by a member
If the firm and shown some of the
final reduction sale specials. AL
somewhat Indifferent as
Judge of bargains" the values
ook to be quite extraordinary, and
n mems furnishings Their are GER
ainly remarkable.
The final results of this new de-
made by the C. w. Pol
Co will be closely watched by
'etail merchants all over the coun-
ry, as no firms are quicker to take
of such modern business
methods than are the proprietors
If department stores.
Their final reduction sale will
from August 9TH to 25th. Read !,