Los Angeles herald. [microfilm reel] (Los Angeles [Calif.]) 1900-1911, 1907-07-14

The same cleverness which makes the
business woman the power that she is in
the business world to-day places her in
the foremost ranks of well-dreSSed Amer
lean women.
Fashion plays a very strong part in
woman's business career. Many Will tell
YOU, while others may scoff at the merest
suggestion of the idea, that clothes are
responsible In a great measure for their
success. Regrettable as 1t seems, the
majority of the world, the business world
at least, is Influenced by appearances. If
a woman or man is tastefully and smartly
attired the chances are they are equally
as clever in business way as they are
in creating n good impression with their
clothes.
The old saying CLOTHES do not make
the man" still holds when we stop to
consider the inner mantle character
but the outer man or woman makes the
first mpression-good or bad-and If 1t
would be favorable one must link arms
with Fashion
The business suit. of course, merits
first attention in the eyes of the well
dressed business woman. This, following
the present day fashions Is a smart'y
tailored coat suit. 1t may have n cut
away coat fitting the figure snugly, or
the popular semi-fittlng Prince Chap, top
ping, in either case. natty pleated
skirt of the fashionably short length. This
length varies from two to five inches. The
choice of length depends entirely upon
ones build Simply because n skirt five
inches off the ground is becoming to a
slight, youthful figure, Is no reason that
II Will look well on the short, broad fig
ure, to which every inch of skirt gives
added height and better proportions.
Nothing is good style If 1t is not becom-
Ing. This should be remembered particu-
iariy when deciding the skirt length.
Loose coats are very often more becoming
tnan tight fitting models, and both styles
should be tried before making Il choice.
Inc accepted business costume of the
new YORK woman Is a natty tailor-made
IN some dark tone fabric, such as serge,
panama or mohair; tailored shirts of linen
or madras, stifily collared and cuffed;
smart sailor hat with trimmings of rib
Dons and wings; and golden brown walk
ing gloves and boots of glossee kid in this
same golden brown shade. Brown and
navy blue are the favorte suit colors in
plain Fabrics, while In the novelty suit
ings, gray and white Is the best liked
combination.
Like her business brother the business
woman is wearing her coat on the street
In warmest weather this year. For this
reason the suit material should be very
lined-many are not-the silk should be
of fine, lightweight quality.
Linen In dark tones and the natural
shade makes some very attractive tailor
mades, but Its propensity to crush and
muss offsets Its beauty to such an ex-
tent that few linen suits are worn dur
ing business hours by the business wom-
an. They are reserved, along with
piques, for vacation hours, weekend
trips, and other occasions when the bust
ness woman leaves the trials and vexa-
tions of office life behind her.
Very fetching suits Of plque are in three
pieees-a jumper dress with Jaunty box
coat, the coat collared and cuffed with
a colored silk. Shell pink, baby blue,
lavender, and sea green are the favorte
light colors, and black is very generally
used. Colored linen suits have black silk
collars and large brass buttons sewed on
with black silk cord heavily knotted on
the top Of the button.
The business woman's social life is
naturally limited, likewise ner wardrobe,
as regards variety OF garments. Severely
tailored suits. shirtwaists. and separate