Evening journal., 1907-09-03
The "YeII-Oh" " Man
And One of His Ways.

To call a man a liar seems rude, so
we will let the reader select his own
term.
Sometime ago the Manager OF col
ners Weekly" got very cross with us
because we would not continue TO ad-
Ivertise in his paper.
We have occasionally been attacked
by editors who have tried to force us
to advertise in their papers at their
own prices, and, on their own condi-
tions, failing in which we were to be
attacked through their editorial col
umns. The reader can fit name TO
that tribe.
We had understood that the editor
of "Collier's" was a wild cat of the
Sinclair Jungle bungle" type. a person
with curdled gray matter, but it seems
lstrange that the owners would de-
scend to using their editorial columns
yellow as they are. for such rank out
and out falsehoods as appear in their
issue of July 27th, where the editor
goes out of his way 10 attack us,
and the reason viii appear tolerably
clear to any reader who understands
the venom behind it,
We quote in part as follows; zone
widely circulated paragraph labors
to induce the impression that Grape
Nuts will obviate the necessity Of
an operation in appendicitis. This is
lying. and, potentially, deadly lying.
Similarly, Postum continually makes
reference to the endorsements of "a
distinguished physician" or "a promi-
nent health official" persons as myth
cal doubtless, as they are mysterious"
We do not hesitate to reproduce these
mendacious falsehoods in order that il
may be made clear to the public what
the facts are. and to nail the liar up so
that people may have a look at him. If
this poor clown knew what produced
Appendicitis, he might have some
knowledge Of why the use of Grape
Nuts would prevent it. Let il be under
stood that appendicitis results from
long continued disturbance in the in
ltestines, caused primarily by undigest-
ed food, and chiefly by undigested starchy
food, such as white bread, potatoes,
rice, partly cooked cereals, and such.
These lie in the warmth and moisture
of the bowels in an undigested state,
and decay. generating gases, ana irri-
tating the mucous surfaces until under
such conditions, the lower part of the
colon and the appendix become in
volved. Disease sets up, and frequent
ly, of a form known as appendicitis.
Now then, Grape-Nuts food was
made by Mr. c. w. Post, after he had
an attack of appendicitis. and required
some food in which the starch was
predigested. No such food existed
from his knowledge of dietetics he per-
fected the food; made it primarily
for his own use, and afterwards in
troduced it to the public. In this food
} the starch is transformed by moisture
and long time cooking into a form OF
sugar, which is easily digested and
does not decay in the intestines. It is
La practical certainty that when a mar
has approaching symptoms of appen-
dicitis, the attack can be avoided by
discontinuing all food except Grape
Nuts, and by properly washing out tn,
intestines. Most physicians are nov
acquainted with the facts. and viii
verify the statement.
OF course, this is all news, anS
, should be an education to the persoI
who writes the editorials for "Col
lier's," and who should take at leas
some training before he undertakes L
write for the public.
Now as to the references to "a dis
tinguished physician" or "a prominen
health official" being mythical per
), sons" We are here TO wager collier
a Weekly" or any other skeptic or liar
n any amount of money they care L
S name and which they will cover tina
= we will produce proof to any Board o
- Investigators that we have never We
4 published an advertisement announc
: ling the opinion of a prominent physi
q clan or health official on Postum O
Grape Nuts, when we did not hav
the actual letter in our possession. !
" lean be easily understood that man
prominent physicians dislike to hav
= their names made public in referenc
e to any article whatsoever; they hav
&c their own reasons, and we respeS
n those reasons, but we never make mer
= ton of endorsements unless we hay
IS the actual endorsement. and that state
'e ment we will back with any amour
m OF money called for.
is When a journal wilfully prostitute
E. its columns. to try and harm a repu
is able manufacturer in an effort
force him TO advertise, II is time 4
ne lpublic knew the facts. The owner
~ editor OF Golfers Weekly cannot for
to lmoney from us by such methods.
POSTUM CEREAL CO., Ltd.