The San Francisco call., 1906-04-11
REQUISITES OF ORIENTAL TRADE.

American long resident Japan has written the New
"a Post of the requisites OF Oriental trade He
repeats with the authority long experience what The Call
has impress upon merchants and
If our trade is to go flour, and petroleum.
study the the Oriental market and meet them IN
manufacturing and packing 1he writer OF TINS elter
saws is matter of personal knowledge with him that Americans
when told that goods grade packed special
required Asa market have answered: we do not
pack way buyers goods they must take them as
we prepare them they should learn the language
OF the market they seek the answer is: Let them learn fngs
We time learn their language
English learn enough Chinese and Japanese tor
the PURPOSES of trade Therefore American insurance companies
and commercial houses in China and japan are managed by one
than Americans by Europeans speak language of the
try notable exception The Standard Oh COM
pany Asiatc operations makes specialy OF eP0yns
Americans speak the language of the market with which is
dealing said that the only chance for commercial
employment in the East for the few Americans VINO are sudys
Chinese and japanese colleges with that
students Japanese when they arrive ind It nee
srue56n sa5a6 m many cases. 70 MAKE up 10 s'''' " W
teaching Chinese and Japanese in colleges the lit
worth attention In Japanese the
ooqua language scrupulouy avoided and the students
taught Snoo Japanese which is OF no use IN uaae lo m NJ
language tor sermons lectures and addresses ana text COM
position japanese and Chinese the cooquial
the language OF common intercourse and trade ne hteIar
language the superstructure Our college chairs OF ena IAN
guages should teach the practical cooqual first and thor
oghy may further he need choose to do
When students who have no knowledge OF the cooqua tongue
they find the literary language OF or hte
acquiring the cooquia which alone they can use
in trade and business 1t seems strange hat ate SO many
Orient find ourselves SO little prepared with
getting the trade ought have If our commerce
be confined flour and textile fiber its proportions VIII
justify expectations 1t does seem as though our TWO
great California universities shoulo supply the men heeuea
working knowledge OF the commercial cooquiai
language of China and Japan
required for the best conditions of trade and
knowledge OF the language aDsoutey NECESSARY 70 Il
present Consuls the Orient report the attempts
by correspondence They that while English
and German merchants prompt response to correspondence
often make reply ALL several cases OBJ
served reply "We shall be glad fill orders
upon and conditions AS the other pars
ignored advance request back
and conditions and there trade.
circumstances surprising that japan is
getting China that might have and that Eurppean
getting trade both empires that should be otfs If
there California profitable
the Orient let him employ bright Chinese who teach
him the cooqua Cantonese dialect which spoken also by the
will have difficulty finding Japanese schoolboy
teach him the trade language that country vocabulary
thousand words each will equip American for Oriental
spent will prohably employed than the
merely intellectual pleasure of acquiring Greek and Latin Chinese
japanese older tongues they dead
languages though they have undergone evolution from their
primitive If the Pacific Ocean become American lake,
know the languages spoken and the possibilities of
merce the Oriental shore of our big pond