Wood County reporter. [volume] (Grand Rapids [i.e. Wisconsin Rapids], Wis.) 1857-1923, 1906-09-13
UNSCRUPULOUS METHODS OF
THE BAKING POWDER TRUST

The Investigations recently made
into methods employed by trusts and
other big corporations to crush OUT
competition has revealed a state of
raScality that surprises every honest
citizen OF our country. These trusts
and their villainOuS methods are the
shame of America. But there is.
however, a wholesome and widespread
movement among the people to boy
colt trust products, and justly so.
This antitrust movement has mater
tally reduced the sale of the exorbitant-
priced Trust Baking Powders, Royal,
DR.. Prices and Cleveland'S particu-
larry in the west. The strongest COM
petitOr of the trust powders is the
Calumet Baking Powder. which on it's
merits is fast growing in favor with
people who refuse to be hoodwinked
| by the contemplate methods en-
plOyed by the Baking Powder Trusts
latest bit of deception of the people
is in using the columns of the daily
press to build up false prejudice
against meritoriouS baking powder
These articles are paid for but appear
as pure reading news matter, and by
misleading, cleverly wOrded state
ments sneakingly attack the baking
powders that are fast eating into the
Trusts business in every state. Yet
every publisher and many of their
readers know that the Royal Baking
Powder Trusts principal stakeholder
was under Indictment in Missouri for
the bribery of members of the legis-
lature because he tried to keep on the
statue books of that state law giving
the trust monopoly of the baking
| powder business of that state. This
low, underhanded method the Trust
takes to injure its competitor is no
doubt adopted with the idea of init
midating and bunkOing the users of
baking powder into paying As to so
cents pound for their powder (which
does not cost one-third that to manu-
facture) and attempts to discourage
suchlconsumers from buying a pure,
wholesome product for Is cents
that the best baking powder in the
world can be made to retail for rs
cents pound, but the Trust, if they
orbltant price they have been getting
for years. q
Calumet Be II Powder has for so
many years been the standard of all
that is good in baking powders that
its purity needs no defense. There
are few facts that will bring this
point forcibly to the readers mind.
Calumet Baking Powder complies
states. The materials used are Sc
lected with the greatest care and
submitted to rigid analysis; then by
the use of modern chemical methods
so accurately prOportiOned and per.
fectly mixed that complete neutrali-
zation occurs. Therefore, Calumet
leaves no substance, such as Rochelle
Salts, Alum, Lime or Ammonia in
food made from it. Further, the
Calumet Baking Powder Company
have for years made the standing offer
of One Thousand Dollars to the Trust
or anyone else to be paid if any sub
stance injurious to health can be
found in food made Calumet Baking
Powder. If the Trust could furnish,
one iota of evidence of this nature
they would accept the challenge, but
they never have. Again, the Calumef
Baking Powder Company is putting
on the market a high grade powder
and only asking the consumers to pay
a moderate price and what they
should for wholesome powder; and
this company is able to do this be-
cause it is not trust and is satisfied
with a fair manufacturers profit.
They are selling their goods strictly
on their merits and Offering no prizes
or schemes to induce the people to
buy their goods. The Trusts state
ment is, therefore, branded as an
| Infamous lie.
To bring more forcibly to the
readers notice that these articles
that are being inserted by the Trust
are run with an idea of deceiving and
misleading, we quote the instructions
that appear at the bottom of the
the articles sent to the newspapers.
These instructions are handed to the
foreman of the composing room, who
sets the articles in type:
10 be run as pure. straight read
ing matter in the same size and style
OF type and with the same style of
heading as the pure reading matter
adjoining: loaded OF solid to cores
pond With such pure reading; to be
surrounded by pure reading and with
out date, mark or anything designat-
ing 1T as paid matter or emanating
| from u.s."
l. HernapS you have read some of the
Trusts paid articles. II so, how
much confidence can you place In
| their statements when you consider
that their principal stakeholder, the
most Influential man in the Trust,
fought extra5ition from New York to
Missouri for trial and died with an I'M
answered Indictment for bribery
hanging over his head, and whose So
called Legislative agent" is still
fugitive from justice for the same
Offense,