Mexico weekly ledger., 1906-01-11
Expansion of Southern Trade.

Expansion Of Southern Trade.
The wonderful industrial progress
made by the South In the year just
closed, is emphasized by the fact that
the Southland leads all the rest of the
country in the proportion OF bands
established, as shown by recent re-
ports Of the United States Treasury
Department
Promoters Of such enterprises never
locate in an unprosperous, unprogres-
sive community. That fact 10 itself
is a recognition OF the progress being
m ade in all industrial lines, and the
development of these industries, vast
though they have been, are In a mea-
sure small, as compared with what
could have been accomplished If the
means were at hand Of giving the pro-
per sort Of publicity to the various
enterprises. The latter need has de-
monstrated to n of the largest gen.
eral advertising agencies the smpOr-
tance Of maintaining a thoroughly
equipped Office on the ground.
Nelson Chesman & Co., of st. Louis,
General Newspaper and Magazine Ad-
vertising Agents, have established a
branch office at Chattanooga, Tenn,
and will do a general newspaper and
magazine advertising business
throughout the South. 10 these days
Of rapid-tire service distance counts
immensely, aud the location rejected
for this latest branch Of the Chesman
Agency not only facilitates the work
OF securing desirable contracts but
also insures quick and unusually efi-
cient distribution Of copy for custom.
ers in distant part OF the country
This progressive policy on the part
OF one OF the oldest, most highly re-
spected and most substantial agen'
cies In the country illustrates the
broad lines OF development in the adj
vertising business, and is likewise in
dicatlye OF the arISightedness Of a
concern which has long been firmly
rooted In the greatest centers Of adj.
yertiSing activity-New York, Chicago
and st Louis
1t was first decided to open the
branch In connection with, and tol
facilitate the handling Of the immense
volume OF business embraced in the
million dollar contract recently secur-
ed from the Chattanooga Medicine
Co, makers OF Wine Of Cardui and
ThedfOrd's Black Draught.
But the possibilities Of the South's
rapidly growing business induced
them to make of the Chattanooga
office a principal branch of the Com
pany, with one Of the general officers,
Secretary Richard Pendergast In
and place the immense facili-
ties of the Company, the first general
advertising agents to enter the south
ern field, at the disposal of advertis-
erS In the manufacturing, mercantile
aad other Industrial lines Of the Sec
tion.
Nelson Chesman s. Co is one Of the
oldest firms Of General Newspaper and
Magazine Advertising Agents In the
business. Their main office is at St.
with Mr.. Conrad Budke In
where they started In busi-
thirty-one years ago. Branches
Ire maintained In New York, where
Mr.. Nelson Chesman gives his un-
attention to a vast volume of
business, as we'll as In Chicago, where
dr. Arthur A. Wilson, the remain
ny member Of the corporation, hand
es a line OF advertising, greater In all
probability than the total output Of
many prominent advertising agencies.
Through their st. Louis office they
always done much business and
iept In the closest possible touch with
he South's business conditions and
Is expanding industries, and there
ore are not strangers In Dixieland.
They place advertising In all news
and magazines published
throughout the United States, Cana
Ia and Mexico, and the close, friendly
citations with publishers which they
rave maintained for so many years,
lnquestionably secures for them rock
prices. Accuracy in checking
insertions OF advertisements and all
he work involved in keeping records
ais an essential throughout the es-
Adjustment. IUnquestloned integri-
" and competent proof that all the
paid for land usually more) has
been rendered, satisfy the most criti-
cal customer.
With their organization they present
3 splendid medium for the promotion
Of Southern trade, expanding il In
home and carrying 1t into new terri.
tory, and accordingly invite the ac-
counts Of responsible concerns, and
the record Of the Agency fully justI-
fes an acceptance Of their Invitation.
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