The daily morning journal and courier., 1906-02-01
A GREAT TRADING CENTER.
EDWARD MALLEY co. CELE- BRATE SAITH ANNIVERSARY.

A Firm With Business Record to be
 Proud oG--s0me Interesting Facts
 Regarding the Growth and Progress
 of the Big store--OccasiOn Being
 Made the Event of q Big Sale
 Fifty-four years of business life in one city is a record any man or any firm might well be proud of, It Is a record that could only be attained by honesty, integrity and perseverance, and paramount business ability and Something that any individual might well be envied in attaining. Tn bvief these few lines tell the story of the rise and progress of the Edward Malley company of this city, firm that has a name that is not only household word in this state, but which is known the country over. Like the mustard seed of the parable, it had a small and un- pfetentious beginning, but through the spirit of progress 1t soon began to grow and grew at such rapid rate un- til at the present time 1t is counted as one of the largest and most up-to-date dry goods stores outside of the metro- politan cities
 Mr. Malley, although now well on in life, can recall with pardonable pride the many incidents of those fifty-four years, which, through his foresight and promptness of action have resulted in the building up, from the small shop which he first entered here, to the nam moth and palatal establishment over which he now rules At first MT. Nal ley had but one idea in mind, and that was to sell better goods for less money than any other merchant in the city, and so well did he carry out this idea that from the simple problem of dry goods 1t naturally and easily spread until it now covers almost every article that any customer might call for.
 Coming here when young man, in March, 1852. MT. Malley saw at once through the drilling he had received in his clerkships In New York city in the dry goods business, the chances that were offered to begin a business career and carry 1t on with success. He had at that time $240 and decided to risk 1t all in the venture. Securing the store, if it might be called such, at 65 Chapel street, which at that time was where the street now intersects Gregson street, and where the Insurance build Ing now stands, he began his career With his $24O he purchased about $500 worth of goods in New York and with barrels and boards for counters, and wires for display shelves, he opened up for business.
 In the business world Mir. Malley is regarded as one of the soundest busi- ness men in the mercantile fields, The fifty-four years in which he has contin- ued to do business with the New York and other wholesalers, and in which he has never failed to pay for his stock with 100 cents on the dollar, has secur- ed for him credit that is unlimited MT. Malley, in company with William Nicely is now enjoying a vacation ir Florida.
 For the past eight years the main care of the business has been in the shoulders of MT. Malley's son, Walter E. Malley, and right well has he prov. ed his ability to carry it.
 His chief ambition is to carry on thC business after the successful exammplt of his father, to continue to build up by using all the advanced and up-to-datt methods in use in the business world Many of the novelties that tend to the comfort of the Malley customers hay, been the result of his tireless effort, along this line, and it is safe to pre-. sume that many more will speedily follow.
 The celebration of the f1fty-fourth an niversary will be held this and nex week and an attempting array of bar. gains in every department will be giver 1 as a souvenir of the occasion,