Los Angeles herald., 1906-05-27
VENICE

That the praises Of the Santa Monica
bay country. and particularly Of Venice,
have been sung all over the civilized
world within the past ten days Is too
apparent for argument, and that the
entire section will benefit proportion
ately from the untold thousands OF dol
lars worth OF free advertising which II
has received, seems TO be a logical and
generally accepted conclusion.
First, the engagement of Nine. Sarah
Bernhardt. whose three performances
at the famous sea auditorium were at
tended by approximately 10000 persons,
called for the most widespread publicity
that has ever attended any event COM
ing Off I'm Southern California. The fact
alone that the great Chiaffarrelli and
his band OF thirty-flve musicians COM
posed the orchestra at each Of the
famous actress three plays was In
itself a feature calculated to give rise
TO considerable favorable criticism on
the unstinted expenditures and enter
prise of the Venice management. AS IL
TO crown this great achievement It GER
tainly was in making goood the $4,000
which had to be guaranteed Bernhardt
for each performance before she would
even consider further negotiations,
came the Fiesta celebration, preceded
by the Los Angeles flower parade,
, wherein Venice again gained recogni-
tion by taking a first prize with the
unique and unprecedented spectacle Of
a carnation bedecked gondola drawn by
camels, over whose heads reins of red
silk ribbon were held by Princess
Rajah. "the Queen of the Orient" Of
whose beauty and charm those who
saw her will never forget. The Fiesta
celebration of Thursday has been her
aided all over the country ere this,
nj hac a n
favorable comment in reference to the
way in which this community did its
part, the echo has not yet been heard.
Speaking of the effect on real estate
values by reason Of the publicity which
Venice has received, H. L. Miller, a
member of the Masonic reception COM
mittee and himself a Mason of high
degree, as well as most successful pro-
moter OF beach realty, with offices both
here and in Los Angeles, said today:
Venice is on the verge of a substan-
tial business boom and persons of mod
crate capital can not make a more
profitable investment than building
houses in Venice. 1 have many calls
each day for cottages of five or six
rooms, and at good rentals, by the year.
A party from San Francisco yesterday
said he would pay $3.50 per month for
six months for a good six-room house
well furnished, and L have plenty or
Just such calls. There are many calls
for stores and rooming houses-in fact,
anything will rent in Venice. This
great demand will force the people to
buy lots and build, and I predict that
the next ninety days will see something
doing in Venice, and the wide awake
buyer will be the one that will reap
the reward. The realty business is
quite as good as last year at this time
and on a much firmer basis. While it
takes more money to handle property
now than last year at this time there
is just as much money to be made
1t only goes to show the progress this
beach has made and that it Is keeping
pace with it's sister, Los Angeles. Our
office force in Los Angeles never was
buster than at the present time"
All Of the familiar attractions of
Venice are described in handsome
souvenir program gotten out by the
Kinney company and distributed free
last Thursday