The Minneapolis journal. [volume] (Minneapolis, Minn.) 1888-1939, 1906-02-26

AtCAdo t1AdI " SCI Jul! WILL tlc u0llAlLes |
purpose Of working a reform is to mar
the interest that the contents Of the
magazine will have for the general read
er. McClure's Magazine, therefore, rep
resents only that in the affairs and life
of men that interests the editor person
ally, and that, too, intensely. But be-
cause this interests the thoughtful, keen
ly alert Mr.. Mcclure, it is of interest to
hundreds Of thousands Of thoughtful and
wide-a awake Americans.
The Man Behind the Magazine.
In the light of this Mr.. McClure's per-
sonality Is thing we'll worthy OF notice /
In sketch Of this sort. McClure's Mag
az1ne grew out Of McClure's newspaper
syndicate. For years Mr.. Mcclure read
daily newspapers from several different |
countries. In this wide reading he found
endless suggestions for magazine mate |
rial. He is finding more and more sug-
gest1ons every day; he, comes to his office
IN the morning with his pockets crammed
full Of newspaper clippings that he has
slashed from newspapers with his pocket
knife While en- route from his home to
his office! To the superficial observer,
these often contain little suggestion for
magazine articles; but hidden away In
some little clipping Of perhaps three or
four lines, Mr.. Mcclure finds a hint that
w. AAA7 Wv
For example: The thing that appealed to
him In 1902 in connection with the great
coal strike was the motive that actuated
the small body of miners who refused to
quit their work and join the 100000 men
who had walked out. The study of this
question brought the magazine into the
heart of the labor problem and led to the
| taking up Of a succession Of articles of
intense interest.
! Mr. Mcclure showed his originality and
sound Judgment as an artist, seeking the
| highest In his art, further by the manner
In which he carries out plans for securing
articles Which have once suggested them
selves to him. Instead Of giving some
magazine writer a commission to work UP
an article at SO much for the article, he
employs his rnan-always some man who
has shown ability-on a salary and sets
| him to work. The man is told to get the
| truth. It may take weeks. it may taks
months, or years; the thing is to get the
material and then to mould it into. a
story palpitating with interest.yg This is,
perhaps the most expensive method of
making a magazine; at the same time it
makes a good magazine. The favor with
which McClure's Magazine has been re-
ceived and the high respect in which it is
l. ~ The Artist After Truth.
/ That McC1ure's has come to be re-
garded as a reform magazine Is due
wholly to it's effective method Of telling
the truth, of giving stories Of vital inter-
est. When these shed light upon evil the
effect Is destructive; when they throw
light upon good, the effect Is encourag-
ing and constructive. McClure's, then,
newspaper which records in a popular
way the deeper meanings Of the things
J that interest the editor and every thought
full mind of kindred character. -
journal readers will be interested
, to know something Of the home Of a
:: magazine conducted upon such lines and
by such a man. This home is we'll up In
one of the finer office buildings, a little
more than a block east of the famous
} Flatiron building, on Twenty third street
: New York. 1t occupies an entire floor
: which has been laid out to suit the needs
t Of the magazine. 1t is strictly modern IN
every respect; unlike some of the other
magazine offices in New York, its Eat
mosphere'' is not at first easily discern
l ible. It is there, nevertheless, and after
3 one has been thru the offices, he sees that
8 the atmosphere that clings to the home
of the magazine is the atmosphere of the
. magazine itself. There is the sense 0.
e the artistic. the open. the refreshing Thu
g office Is as tempting as the magazine it
: self. Perhaps 1t should be put the othel
u way and said that the magazine carrie,
!. out to the readers the atmosphere of tn,
= office. However, to those who know tn,
$ magazine the office will be no surprise
o On the wall Of the editors room and thu
lie of pictures that have appeared Ii
l. the magazine This collection o
t pictures is really very valuable an
y is becoming monthly more so. Fo
y example, among the pictures In tn
- office\ is the complete set Of the orig
mails Of the great color work by Linsor
IL illustrating the life Of Christ, which at
r. tracted SO much attention in Mcclure
"a a few years ago. It is interesting to not
y in this connection that Howard Pyle ha
: just been engaged by Mcclure's Maya
IN zine as its art editor.
i Mr.. Dooleys Little Coke"
a Other interesting things besides pic
% lures are found on the walls of Mcclure
office. One of these is in the office {
Miss Ida M. Tarbell. This is little not
II left one day in the absence Of Miss TAI
l. bell by F. P. Dunno. It Is framed an
IS hangs on the wall Of Miss Tarbelrs offic
~ and reads as follows:
"Idarem-she's a lady but she has tn
punch #. p. Dunno
is The manufacturing plant Of Mcclure
"a is on Twenty-fifth street, only fe
- blocks away. Here are the latest In
II provements in printing machinery; press
+ es that do almost everything but go o,
4. and buy the paper and ink that the
print on; the clever monotype, in who's
intricate mechanism one is compelled
think the mind Of the inventor must /
hidden, so wonderful are the things
does. In the mailing room saw, perhal
~ a quarter Of the March issue of tt
to magazine sacked and ready for sIipmen
- It made q neat little pile about forty-f
- feet long twenty-five feet wide and Sc,
10 en- feet high. The sacks were all car,
. fully labeled and arranged In such ord
a. as to allow the shipments, to more di
tant points to go first; thus enabling di
tant readers to get their magazines
& soon as those right at home.
Indeed, turnout the offices and plant
McClure's Magazine the central idea
Mr.. S. s. Mcclure rules. The story
the thing" and everything that will he
to make it effective as a part of the ma
ny, Z, n 10 fc fr, r,111,l