The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1906-12-22

is every evidence that 1T is on the III
crease and that the people are invest
ing their money in Christmas gifts OF
the more sensible sort. They are buy
ing staple articles and less OF the per-
ishable kind And they have been Duy-
ing earlier this year than ever Defofe-
There is no great rush these days dur
ing the afternoons that there has been
before. The trade is distributed over
the entire day and it has been so sat
isfactory and of such volume with us
during the days that we have not found
1t necessary to keep. our store open
nights as our competitors have done.
We are going to keep open tonlght
and Monday, out on next year
we viii only keep open on the night De-
fore sCflTi stmas- Since the people have
finally acquired the habit of doing their
shopping early in the season and dis
tributing their buying. throughout the
day, it is not necessary in my ooinlon
to keep open nights. The trade does not
demand It. The wear and tear on the
clerks and on all of us, in fact, through
keeping open continuously each night
for couple of weeks before Christ
mas, is too much for people to stand.
AS matter of fact under present con-
3itions the game is not worth the can
die.
yes. indeed. the Christmas trade this
year is better in every respect than II
has been and in every particular"
Better than ever" was the first
thought that came to H A. Auerbacn
of the Palace Clothing company. when
opinion on the holiday trade. I'VE
have never experienced such holiday
business, he added, land it has been
of the healthy sort People have been
more than rubbing elbows in their eff
forts to purchase the choicest things
on sale and this is an indication to US
that our friends in the city are most
prosperously situated.
I'VE have had a boom in trade all
fall but our trade thus far for the
holiday season has been greater than
We had any reason to expect Ana L
think everything points to It's being
pekans are certainly most prosperous
and seem to have all the money they
need to buy anything they desire.
Our trade in every branch Of the
store has been better this year than
last year and that means the most
prosperous season we have enjoyed, for
until now last year was the banner
one" said w. W. Mills. of the firm or
the Mills company 1T has been due,
of course, to the combination of Santa
Claus and Uncle Sam. Throughout the
length and breadth of Uncle Sans do
main there has been an unprecedented
prosperity during the past year and
Topeka has enjoyed it's share of it.
This com AHMED with the increasing spir-
it of Santa Claus has worked to make
this winter season of trading the most
prosperous we have enjoyed. And We all
feel-that this prosperity is going to con-
tinue."
1
one" said J. w. Robinson. OF the firm
of Robinson, Marshall & Co. well,
that is the way our business this sea-
son compares with last year. Our
holiday trade has been enormous and
about the only thing we have not sold
is the counters and fixtures in those
parts of the store devoted chiefly to
the holiday business. We are getting
MERCHANDISE by express Is fast as it
can he sent to be ready for the de-
-~.ff TO o.,r 10
Never before has our trade been
SO good 1t is practically double what
il was last year Never before has
there been such a Remand for high
the cash trade been So great and the
requests for credit SO few in number.
And the trading has been unusual
" early Our big boom in trade came
early in November when it began to
double that OF last year and we
thought because of this heavy Novem-
Der trade that our December trade
would be light. But we were agree
ably disappointed for 1t has been
heavier during December than it was
heaviest in our history. The trade has
been distributed through the day. We
have had more trade in the mornings.
more in the afternoons and more in
the evenings than ever before. All
this shows that the people of Tope-
ka are in healthy financial state
H H Glenn, proprietor OF The Fair,
said in the course of a talk on the holi-
day trade: Business has been better
with US this year than ever before, but
look for a heavier business during the
last couple of days for shopping before
Christmas. and we are prepared for it."
"Our holiday business has been all
that any one could desire and far great
er than we. had reason to expect" said
Ilif Felix, of the firm of Felix & Sons.
Perhaps the word fine best expresses
just how it has been, and it has been
fine not only in volume, but in the quail
ity of the goods purchased. The people
this year have been looking for the best
things on the market and our expensive
articles of merchandise and haberdash-
cry have been the first ones to be sold.
Business has certainly been better this
year than ever before. and I guess I am
not the only business man in the city
who thinks it is going to continue to inn
prove"
These stories. told by business men. Of
a general prosperity which has wrapped
its cloak of happiness about the people
of the city are but samples Of whai
all the business men tell Among the
Jewellers the trade has never been better
and all of them say that the purchase Of
expensive articles Of jewelry is unprecc-
dented.
The August Clothing company is en-
loving its share of the increased pros
perity of all lines of business in the
CITY. s'It's been better than ever be-
fore" was the terse way David Au-
gust the proprietor of the concern,
put it when asked how his trade has
been this season Last year was the
biggest year we had until this one and
our business this year is easily Is per
cent greater than it was last year A
good evidence of the way our trade
has grown Is in the fact that we have
five more employees this year than we
had last"