The Minneapolis journal. [volume] (Minneapolis, Minn.) 1888-1939, 1906-09-24
SUPERB FALL GOODS
Formal Opening of the e. E. Atkinson
& Co. Store Attended by
Throng.

The autumnal chill in the air has
turned the thoughts of all womankind
towards her fall wearing apparel, and
the beautiful new store of e. E. Atkin-
son & Co., which was formally opened
yesterday, was thronged all day with
shoppers.
The store is well worth a visit alone
for the artistry shown in the arrange
ments and the beautiful color effects
secured, without taking into considera-
ton also the exquisite articles of Wo-
man s wearing apparel shown.
The decorations of southern smilax,
bay trees, palms and ferns accentuated
the rich tone of the mahogany trim
mings and the soft greens of walls and
carpets. An exceedingly pretty effect
was secured by the dropping ferns in
pots covered with pale yellow placed
upon the top Of the cases, below the
latticed windows. The arc lights were
all shaded with yellow and green.
With the exception of shoes, a wo-
man can secure every article of wear
ing, apparel she needs and for every oc-
casion at Atkinson $. One of the large
waist department, where some beautiful
waists of every description and design
are shown. The glove department con-
tains all the latest styles and colors
and the display of beautiful neckwear
and art jcwe]ry will delight the most
fastidious woman.
The display in the fur department.
awakened admiration from all the Wis
itors, especially the exquisite pieces of
ermine and chinchilla.
The superb gowns shown in the win
dows were but small part of the ex-
quisite creations of the dressmaker 3
art, found on the second floor.
The woman who wishes a Partisan
gown can have her choice of gowns,
made by such well-known makers as
Paquin. David Reschof, Beer, Corns,
Doucet and Werth. The new gowns
show a preference for browns, green's
and the fawn shades. The millinery eff
fects are very popular this season and
elaborate braiding and lace applique
are prominent features of the fall
gown.
The skirts, too, show the tendency
for elaborate trimming.
Nearly all of the gowns had some
new and unique design, which will
please the woman who prefers a gown
which is exclusively her own.
The third floor is given over to mil
linery and underwear, and the shops of
Paris have been ransacked to find de-
signs for both departments.
The millinery display is especially at
tractive and interesting, for what wo-
Atkinson s have some unusually swell
and stunning designs. There is a
marked tendency this fall for the
drooping and sweeping effects, and
paradise feathers and willow plumes
come in all the colorings and new
shades. The hats are either small or
very large, everything running to the
extremes this season. Another feature
which is revival of years ago, is the
imported hats One of the new shades
is called Taupe, which is an elephant
grey. A striking hat in this new color
was Of panne velvet with draped crown
and shaded plumes.
Brown, especially the leather brown
is very popular this season and some
beautiful hats and turbans were shown
in this winter color.
The Empire model was chosen fol-
some stunning picture hats, for recep
lion and evening wear. An extreme
model of Gainsborough design was OF
dahha-colored velvet, with brown ma
! line and ribbon underneath the farine
brim. The only trimmings were sew
eral punches of purple grapes and vel
vet leaves in the same rich shade.
One novelty this season is the I'M
cnrled ostrich feather. The new hats
also show many trimmings of flowers
which are used almost as freely as il
the summer months
The French lingerie, the beautiful
negligees and Japanese kimonos dis
played delighted all the feminine Wis
itOrs.
The new store has at once taken it:
place as one Of the finest emporiums
for woman's needs in the city.