The Pacific commercial advertiser., 1906-07-12
PROMOTION
COMMITTEE
Secretary Woods Report
for the Last
Quarter.

Commerce held yesterday the quarterly
report of Secretary Wood of the Pro-
motion Committee was presented and
read. 1t follows:
Honolulu, July 18th, 1906.
Mr.. F. j. Lowrey, President, Honolulu
Chamber of Commerce.
Sir: 1t gives me pleasure to state
that the work of the Hawaii Promotion
Committee during the past quarter has
made satisfactory progress.
Owing to a lack of funds Eastern
magazine advertising has been discon-
tinued, yet loss of publicity along these
lines has been more than counter-bal-
anced by the extra amount of advertis-
ing the Trans-Pacific Steamship com
panies have been called upon to under
take in order to convince the travelling
public that the port of San Francisco
is still the gateway to the Orient. The
Pacific Mail Steamship company is at
the present time running full page ad-
vertisements in Eastern magazines both
weekly and monthly, in which reference
is made to an article appearing in the
New York Herald of January 7th, 1906,
wherein occurs the following state
ment:
''Stretching completely across the
Pacific is what may be termed the
Sunshine Belt. Here the sun shines
regularly, the trade winds blow gently,
there is very little rain and the seas
are never high. 1t is within this belt
that the Hawaiian Islands are located,
with their equable climate and sub
tropical verdure."
The Trans Continental railways at
our request are also giving Hawaii lib
eral mention in their regulation time
folders, the very best kind of adver-
tising
During the period covered by this
report a number of special letters were
sent out, this branch of our work hav-
ing been pushed vigorously. We have
in this way covered the entire North
west reaching every banker and teach
er and before the end of the present
quarter, will also have reached in the
same way throughout the Territory de-
scribed, every doctor, cattleman, miner,
as we'll as thousands of householders.
1t is most gratifying to be able to say
that we are already getting results and
that the outlook for tourist travel the
coming winter is Frightening daily.
The visit of the four young ladies
from Southern California, following
close on the trip of the Oregon girls,
will prove of value as an advertise
ment, but the best piece of work ac
complished by your committee during
the past quarter was the arranging for
an excursion to Honolulu by the Edi-
torial Association of Southern Cali
fornia which will leave San Francisco
the first Of September. Already over
forty have booked for the trip and it is
probable that there will be between
sixty and seventy in the excursion.
A prominent newspaper man of Los
Angeles, who will be a member of the
party, writes under date of June 26th:
- can assure you | think of fine
delegation from Southern California OF
men who do not as a rule attend these
trips. / feel sure that if you desire it
later on, you can secure the National
Editorial Association. - | might say
in passing that we are even now plan
ming to bring this about.
Some of the leading papers contem
plate sending their photographers and |
cart oonists. Hawaii will receive the |
most extensive series of write-ups as |
a result of this trip that we have ever |
obtained 1t will come at a time too |
when the publicity will prove of dis |
tinct advantage in turning next win |
ter s travel this way.
Another decided accomplishment on
the part of your committee was induc-
ing the Edison Company of Orange,
New Jersey, to send its leading oper
ator to Hawaii to take a series of NOV
ing pictures. Mr. r. X. Bonine, the |
gentleman referred to, is now on the |
island of Hawaii where he has met with
splendid success. From Hawaii he will !
go to Maui to take panoramic view
Of Haleakala, finishing up at Honolulu
with views of canoe and surf boating,
street scenes, etc. Several of the de-
veloped films are now on their way to
The factory and others viii follow as
'apidly as completed. Before winter
sets IN the Edison company will have
n the neighborhood of 10000 feet of
Jim on the market which will be ex-
-ensively advertised and will Undoubt-
idly meet with a ready sale. 1t will
lot be long, thereafter, before the resi-
lents of every village and city in the
United States as well as across the At
antic will have the opportunity of see
ng life in Hawaii as shown on the
screen by moving pictures thus Great
ng more general interest in our beau
-iful country than could be brought
about in any other way.
During the three months just passed
We were able to add materially to our
Exhibit.
We have also secured the nucleus of
comprehensive library of directories,
which IS much patronized, and along
III lines | think l can assure you that
he work of the Hawaii Promotion
,ommitte is making excellent head i
way.
Respectfully submitted,
Signed) H. P. WOOD. II
Secretary. II