The Montgomery advertiser., 1906-12-16
THE PURE FOOD
 LAW ADOPTED
l PROGRESSIVE ATLANTA. HOUSE
 FIRST TO GET IN LINE.
An Atlanta Firm Has Set the Lead and
 Made a Step Forward.

Made q Step Forward.
 One might guess 1t was the R. M. Rose Co, for Randolph Rose has step ped ahead of the rest so often Tn the adoption of new ideas. that he Is res- SsPfsd sSpt TS. ,m. the tyPs th. G5 adopson S the pure food regulations six weeks ahead of the law.
 "Yes, every bottle of the Rose goods bears the natinal pure food label. said Mir. Rose yesterday. He was discussing the new law and its operation. The law does not become effective until January ist. but if 1t is a good thing for the public---and believe 1t iE-- there Is no use waiting for a law"
 The national pure food law passed by the last Congress provides that all products intended for human consump- tion and sold in another State shAll bear a label, showing whether they are absolutely pure, or if adulterateq, or compounded. giving this information in black and white. The passage of the Georgia Pure Food Law makes 1t also operative within the limits Of the State but not until 1908.
 As applied to liquors, the Jaw pro- vides that every package must be plainly labeled. If the whiskey Is a blend of several spirits, 1t must be so markeds If it is a compound of cologne spirits and coloring and fiavoring mat ter, 1t must be stamped "compound;" if 1t Is straight whiskey, 1t must be marked straight
 Label Tells the story.
 The law will not prevent custom CTS buying a cheap mixture of any old thing" said Randolph Rose, but 1t will at least show him just what he Is set ting for hls money. There can be no rnn nH ~hAan and f1avoring extracts, sold under high sounding names, with genuinely. puve' in big letters, The Rose whiskies are now labeled right and they are right. am more than willinE--I am glad--to show my customers just what they are getting"
 MT. Rose was one of the few large manufacturers who did not light the pure food law. Instead, he supported it. advocated it. says he is glad that it passed.
 T can afford it. he laughted. The R. M. Rose Go. has nothing to lose by tt and everything to gain. am glad to have the stamp of Uncle Sam behind my goods.N t than this. Every bottle of Rose whis- kies bears the proof" on it's label. the percentage of strength contained in the liquor. It Is probably, the only house in the South which will give this in- formation to its customers.
 For Lady Customers.
 The Rose Store on fashionable Peach tree Street, is one of the few liquor stores in the country where ladies shop. It is conducted like a dry goods stre. just as cleanly. just as inviting. No drinking. no samrling, is permitted within It's doors. The clerks are cour- teous the atmosphere is one of refine ment. It is recognized as one of At- lanta's leading business houses. Many strangers in Atlanta have heard at street corner or in hotel cor ridor, the expression, Ask the Reve- nue Oficer." and have inquired as to it's meaning. It has become 6 by-word, heard as a local hit on the stage used in badinage among friends. It is the motto Of the R. M. Rose Co, and was created by the fact that the Revenue men have sc often testified to the qual- ity of the Rose products and to the methods of the firm.
 Growth Of Business.
 The reputation of the R. M Rose Co. began. when the father of Randolph nine years ago. His whislxey was honestly made, and he was punctilious in his business dealings. He used the system in vogue in those days, the 'open fire" method. That method has yet to be improved upon. There have been changes by modern distilleFs which resulted in faster manufacture and greater profits, but they reduced the quality of the product. The big Rose plant at Gilmore Ga, retains to this day the method of the elder Rose, the old-time, slow certain way of mak ing the best whiskey from the best grain. It is the largest open-fire cop per distillery in the world today.
 With the growth of the distillery came also a growth in the sales de- pertinent. Today the Company con- ducts its elegant retail store on Peach tree Street with three floors and a basement. It has a branch store on Broad Street which occupies two spa- cious floors, and it's wholesale ware house on Auburn Avenue has five floors given over to the wholesale business, which has increased to great propor- tions.
 MT. Rose has adhered to his rule against selling his product to retail dealers, and it cannot be purchased over a bar, where a dishonest retailer might refill a bottle with an inferior grade and palm it off under the Rose reputa- tion But any customer may obtain what he desires directly from the Rose store. So extensive are the shipping facilities that every order is filled at once, and the shipment leaves on the next express. This is invariable, and there is never a delay.
 Tn adopting the pure food label. thus showing his desire to act fairly and squarely by his customers, Randolph Rose has taken another step forward For years he has been known as one of Atlanta's most liberal and progress sive citizens, and has been identified with every public movement The reputation of his Company has been 1 one of the strongest adverti S,ments of 1 the citys business enterprises anC their worth, adv