The Pensacola journal., 1906-05-26
POCKET WIRELESS
TELEGRAPH DEVICE
FOR THE REAL
ESTATE MAN
REASONS FOR NEWSPAPER AID.
VERTIsING AND HOW TO
DO IT.

If it was not profitable to own
houses there would be no landlords.
! The advertising columns of the
newspaper is the modern Rialto, the
meeting place where buyer and seller
get together.
Don't kick when newspaper
charges you something extra for pre-
| ferred position. You get more for
corner lots yourself. -s-...-s -.-...
No one is too poor to be interested
| in real estate proposition If the
| property offered can be bought on the
easy payment plan.
Personal Solicitation" is. a good
retriever. but for flushing the game
the pointer advertising is the bet
ter dog of the two.
II you honestly believe that adver.
tising doesn't, pay don't tack up d
For Sale" or ''Tos let" signH because
that is one form Of advertising.
An advertisement on the text Own
your own home should make clear
to the reader two things-why he
should and how he can.
The man who buys lots 25 by 100
TODAY and hangs on to them Will
leave his family we'll provided for
when the time comes for him to oc-I
cupy a plot by 6.
If you can't be original in your adj
vertising endeavor to be interesting
If you can't be interesting try at least
tJ be truthful If you cant be truth
ful don't advertise.
It is a good plan to remind the rent
PAYER occasionally that the familiarl
term "landlOard" is simply the old
feudal title land lord in disguise
ana that trent" is merely a modern
term for tribute"
The classified columns Of the news
paper Is the directory to which theI
investor and home seeker instructive.
ly turn. II you are not represented
In that directory you won't be in it
with the competitor who is.
There is a purchaser somewhere
for every piece Of property that is
offered for sale. In what other way
can you get in touch with the man
you want 20 reach so surely or so
cheaply as through the columns of
the daily paper?
Drive this fact home in your ad-
veTtisement: That the man who pays!
rent for ten years pays the owner
Of the house he lives in all that house
cost in the first place, without ever
owning so much as a shingle stick
or stone Of II himself.
Even the real estate man who be
-feVes In newspaper advertising will
sometimes say OF a certain property
mo, It wouldn't pay. me to adver.
ttse that. II appeals to too small a
class Of people" And yet that same
man IL he loses a bunch Of KEYS will
rush an ad. to the newspaper Office
although he knows that in the wide.
wide world there is but one individ,
ual who can possibly be Influenced by
that advertisement.
Lots Of good houses can be bought
for as little as $780, Lots of peo-
pie will gladly lend 81 800 for as little
as per cent interest. Interest oni
81, 500 at 8 per cent doesn't amount to
such a lot-Only 25 cents a day. the
price of FIVE beers And yet there
are lots of persons who imagine they
cannot afford to own a home of their
own. ....- t --,
Cold facts. are more convincing
than glittering generalities. Proper
erty In your town has increased in
value, of course, but don't be content
TO say that in your advertisement and
nothing more. Be specific. Pick out
a piece of property that every. one is
familiar with. find out what it sold
for thirty years ago, twenty years
ago, a year ago, and print the figures.
The inference may be safely left to
the intelligence of the reader.
A thing that the real estate broker
ought continually to combat in his
advertising is the tendency of the
average man TO believe that the day
for profitable investment has gone by. |
Prices to-day naturally seem high
when one recalls how cheaply the J
same property sold a generation ago. |
How oftsn one hears, IF my father
had bought that property thirty years
ego, he'd be a rich man today"
And how seldom the man who makes
this statement rejects that thirty
years from now his son will be say
ing the same Of him!
Suggestion for a home seeker ad-
vertisement: why not buy a home
as you buy sugar little at a time?
If families had TO purchase a years
supply OF sugar all at once and pay
cash for It, most Of us would drink |
our tea and coffee unsweetened. So
with ones home. the home that lasts
not a year but a lifetime. Few eanl
afford to pay the whole amount re-