The Minneapolis journal. [volume] (Minneapolis, Minn.) 1888-1939, 1906-06-09

From pursuits of abstruse science to
commercial advertising campaign may
seem far cry, but those familiar with
the versatility of Professor Conway
MacMlllan of the state university will
not be surprised that he has decided to
make the change. When the univer-
sity, regents met today, Professor Mac
MILAN s resignation was before them
quite unexpectedly and the necessity
for filing the chair. of botany had to be
regretfully scanvassed.
While enjoying a wide reputation as
a botanist Of special ability along lines
OF original research, Professor MacMil-
Ian started in several years ago to study
advertising. It was almost diversion
at first, but as ne got in to it he devel-
oped ideas which attracted attention
and brought him many fattering offers.
cided to accept an off er from one Of the
large, eastern advertising agencies and
that he will remove to the east to de-
vote himself to the new work. His
I work in the advertising field has been
especially along the line Of discovering
the fundamental principles of publicity
and classifying and arranging them in a
he applied processes most familiar in
the botanical and psychological labora-
tory, but which were wholly new to the
| men who handled advertising. AS a
result his writings in advertising publ
cations have attracted wide attention
and he has been in demand as speaker
before gatherings of advertisers and ad-
vertising men.
Professor Macmillan has been con-
nected with the University Of Minneso-
ia for eighteen years, and in that time
has achieved far more than local ,repu-
tation thru his work along botanical
! lines. He has beenna wen-knoWn con-
tributor to scientific Reviews both in
this country and abroad, and not a
few plant organisms bear the specific
name macmillani,' bestowed by east
called the attention Of the species he
had discovered.
With all his devotion to science, how
ever, Professor Macmillan has found
time for other lines of usefulness. He
has been a most active member Of the
Commercial club and director there,
has had much to do with shaping the
been factor in the public work of
the. club and in many ways has made
his influence felt in the community. He
has been strong as organizer and an
executive. The Minnesota seaside sta
ton on the Pacific, near Vancouver, is
successful project originated by him
and his work "Plant Life in Minneso-
ta'' is accepted as standard scientific
work, handled in such way that it is
of live interest even to unsclentlfic read
ers.
Thru his public work and his con
nection with the university, Professor
Macmillan has come to be widely known
thru the northwest and hosts Of friends
will watch with interest his progress In
his new field.
Westbrook Is Dean.
DR.. F. F. Westbrook was today
elected dean of the college Of medicine
of the university, in place OF DIR. Parks
Ritchie, resigned. DR.. Westbrook for
merly occupied the chairs Of biology
Professor Mcmillan presented his
resignation, which was accepted: Ii
the case of both Dean Richie and Pro
: fessor Mcmillan the regents passec
loss and thanks for their faithful ans
efficient service.
Professor Charles w. Benton, head 0:
the French department, presented hi
resignation, which was laid on tn
table with the understanding that Pro
fessor Benton would serve thru tn
coming year.
, Dr. Richard Burton was formal.
: elected head Of the department. of Eng
: lish language and literature.
S New Librarian.
James T. Gerould of the Universit7
of Missouri was elected librarian
: James Jencks was elected assistant il
$ sociology and Henry A. Erickson wa
u elected assistant in physics. Han
' Delaker Of the mathematics depart
> ment was granted two years leave o
: absence. -.
= = The formation of combined acade
:. mic and dental course, similar to tn
/ present "six year medic' course, wa
= authorized. ..--. g..
The members of the cadet corps ban
n were released from further service an
; Director B. A. Rose was authorized t
q form a. new hand.