Decorah public opinion. (Decorah, Winneshiek County [Iowa]) 1895-1928, 1906-04-11
ALetter to the Public

ALetter TO the Public
Iron time to time we are confronted with
:. the question, can you sell as cheaply as
have the opportunity Of talking face to face
Win our customer, we have no difficulty in
convincing him that we cannot only self as
cheap put IN large majority Of cases our
prices are materially cheaper.
10 those who have formed the impression
JnaC Lnere is money to be saved by sending
away 1or goods we desire to talk, and could
we come into personal competition with every
case we would not worry about the result I
I TO explain our position we call your attention
T to the following facts:
In the first place, we are doing business in
our own building and are therefore able to !
eliminate the item of rent.
Second, we are both registered and grad
yates OF Pharmacy, thus eliminating the cost
OF expensive clerks
! Third, we use enough capital to buv in
quantities and for cash. thereby getting the
lowest price, best discount and materially re-
oucng inc cost OF transportation. ]
Fourth, the best point Of all, we have been
engaged IN the drug and allied lines for more
than 70 years, and thoroughly understand
inns business. We know, when we receive ]
oil OF goods whether or not they are up to
grace era ana IN every instance where goods are
not perfect in every particular they are re-
turned 10 explain more fully, take for ex-
ample the item of wall paper Every wear we ]
. buy large stock, have it shipped at one time,
I
cent on transportation and discount that it is ]
possible TO save. Now, using ordinary COM
mon sense, does 1t stand to reason that in
buying $500 or $500 worth Of paper from !
mall order house. paying local transportation
remittance charges, buying an extra roll or ]
! two in order to be sure to have enough. or if !
not, being obliged to recorder another roll, with
1n ase aoueo expense OF postage or express, we
ask again is it reasonable to suppose you can I
buy as cheaply Of them as of US? We think I
not, ana as matter Of fact, we have never
yet MADE comparison wherein we could not
have saved our customer at the least 2Ooo. We !
are every day selling bills Of Wall Paper de- I
llvered to our customer cheaper than the ex- I
/ press and remittance charges alone would be.
T Even Ine paper cost you nothing from the
NAL! order house we could still save you money
Now when it comes to peddlers or sample !
BOOK men, the matter resolves itself into a
joke Wall Paper peddler, or one who sells
er than you can buy it. In fact he invariably
deals with mail order house and paws remit 7
lance and transportation charges as explained
above: These sample books are SO priced
count on the printed price and still double his
money on the sale, besides requiring you to
take a roll or two extra for fear a smaller
snS9. would not be enough These sample
man at 5Ooe and 1OIo Off The price quoted
you is usually 25Po off, In other words a paper !
quoted at 4Oc per double roll would cost the
bOokman 18c net selling it to you at $751; off !
would be Soc per roll, a larger profit than anv
honest dealer would think Of asking
Wherever we have compared prices we
lind they have charged from &c., to 5OOO more +
than our regular price. I
Now we are selling our papers at a small !
margin of profit. You can return any paper I
should you buy more than you need, and can I
buy more at the same price should you fail to I
have enough. 7
Wall Paper is not the only tem however to which we
call attention Copyright books quoted you Slip
to Sl2O we selling at ST. Books quoted you at As
at 0cents nd i
on mentioning article after article which prices right
here in DEBORAH are lower than the catalogue houses
We saw VIM Rogers Knives and Forks quoted at So 80
We have never thought of asking than $500 I
Passing to painting materials brushes etc We are sell
ing strictly pure Lnseed Oil at 43 "A per gallon
and Red Seal Lead at q cents per pound We ask you to
show us such quotation in catalogue? true our
prices are usually little under competitors but we
honestly believe there is not dealer in DEBORAH but
none ayer the cata houc 1.