Omaha daily bee., 1906-04-08
Married Three Years Ago.


The Bennett Company and v. w. G. A.
Unquestionably the most novel and dar-
ing of plans yet propounded by Omaha's
puolid spirited merchants for behoof Of
the Young Women's Christian association,
falls TO the credit Of Mr.. ]. Z. Baum of
the Bennett company. The advertising col
umns Of The Bee give the plan sufficient
detail The Bennett store-pioneer of the
new retail center f-seems assured of the
blue ribbon in the way OF merchant help
20 the Young women's Christian associa-
ton. The plan is most generous and lib
eral and its success is no less ardently
hoped for by the management of the Ben
nett company than 1t is by the hustling
workers OF the Young Women's Christian
association. Commencing Monday a m.
and continuing until Saturday evening.
close OF the Sl26.OOO raising effort. the Ben
nett company will give twenty per cent Of
their increase in sales. the increase to be
tabulated against total sales for the entire
store during Easter week a year ago. with
the extraordinary growth of the retail
business which has blest Omaha since last
Easter, the stimulus that persistent in
telligent retail advertising has brought
about for all merchants in all lines of mer-
chandsins. II is of course, conceded that
the Bennett company store sales will
naturally be ahead OF the corresponding
week OF last years A per centage Of such an
increase ordinarily would mean a goodly
sum for any cause OF object. but when
the public-spirited and generous hearted
citizens OF this hustling metropolitan city
are appealed to in this way for aid for so
metropolitan a cause as the Young Wo-
mems Christian association building fund
Il Is a foregone conclusion that twenty
cents on the dollar of increased sales
pledged by this enterprising Arm, must
mean the most handsome donation OF its
kind yet produced.
In order TO top the EFFORT with unqualified
success the Bennett company. throwing
itself heart ana soul into the project, has
gone to a very considerable expense ad-
vertising the same. Every Bennett wagon
on the streets win be an ad for the Young
Women's Christian assoeiation-sign
painters and carpenters incidentally profit
therefrom-newspaper space will be con-
sumsd to a greater extent than any pre-
vious Easter week ever witnessed Ex-
traordinary buying inducements win
characterize every department OF omaha's
metropolitan store; every clerk and sales
person has been personally appealed to 70
have his or her heart open for the Young
Women's Christian association building
fund cause. The gods have been suppli-
Gated TO honor the event with propitious
weather-in short, nothing has been left
undone that could be done to swell the
money bag for the Young women's Chris
tian association. The Bennett company
back their effort with the guarantee Of
1900 It's up to the buying public OF this
city and surrounding territory TO double
this Donation by making every purchase
for person, home. family or for friends-at
Benefits this Easter week. SO will each
have a direct personal share in this best
OF good works and own 20 that peculiar
personal satisfaction OF knowing that he
or she contributed something-no matter
how little-to a meritorious cause.