The Minneapolis journal. [volume] (Minneapolis, Minn.) 1888-1939, 1906-05-20
TAXES MAY BE LEVIED
81. TO ADVERTISE CITY
Plan of Using Public Funds Exploit Local Advantages
for Business and Residence Purposes Finds with
Wide.awake Men-Great Advantages from Such Elk
pendtures.

nI.ANS for advertising Minneapolis
may be. extended by the Mime
=. apolis Real Estate board to in,
clude in their scope one which will in
terest all taxpayers The subject Of
| municipal appropriation and tax levy,
is under: consideration and is to be In
vestigated thoroly BY G. Z, Sawyer,
tion bureau at Fifth street s.: ...>..
/ Other cities, at home and abroad,
have found the scheme Of backing up
the exploitation of municipal advant-
| ages and attractions with money from
| the city treasury feasible one. The
idea Of special tax for such purposes
| is new in Minneapolis, but Mr.. Sawyer
has received a letter from a leading
manufacturing firm, expert in the ad-
| vertising line, which has opened up, the
subject. It was referred to the real es-
I tate board because of the advertising
campaign which the board has just IN
| stituted and for which it has set aside
1 nearly $4,000. :. ..~..-,, :.
/ .es:- What Others Are Doing. 49, 49,
%1.tsInclosed,n > writes the boards cor
/ garding a contract which has been en-
/ Tered into by the Million club Ct St.
. Louis, and an advertising. agency, also
an item regarding municipal advertis-
! ing as conducted in England.
FFHow would it do to add 500, 900
i to the tax levy Of Minneapolis and
/ spend the money in the, magazines and
| newspapers in an effort to increase ouf
/ population to the 100000 mark?
I eff the real estate board would In
dorse. a plan of this kind it would seem
i as If ali other taxpayers would not OBJ
! ject. With Dallas, Texas, and st. Louis
Mo-, well started on their advertising
] campaign, it is about time for US to get
busy here in Minnesota q, II -
& gu Advertising Is Growing.
The item referred to Is from May
n AID Sense: It states that business ad
II ministration Of municipalities has, be-
h come thing much sought in this coun
II try. Abroad business administrations
Il have been taken as matter of course
i for long time. To the keen. discus
\ sion Of advertising thruout the worlc
!. among business men is attributed. the
marvellous interest. in municipal adver
/ Using. If it pays in business it is nat \,
ural that municipal advertising shoulc
receive a great impetus.
NWe~in America, taken as body
saws AID Sense" are apt to look upo1
America as the source and fountain
head Of enterprise in advertising, there
Il fore we look with complacency upon thu
efforts, not only Of summer resorts, bu
hustling cities, to attract capital, !abo
and genius Of various kinds thru adver
Using. We in this country, however, ar
|, noWlittle. If any ahead Of some Of TIL,
foreign countries in t! this So, activity; A, AZ
such items as this: The borough Q:
Maiden, England, has decided to lev!
special taxes, the proceeds t. to be e., De ?
local attractions There is one matte
particularly worthy of comment in re
gard to- this item,, in that the funds ar,
to. be raised by. taxes. This, IN indeed, !
putting an advertising proposition o.
a pretty firm basis. Most Of these fund
are usually raised by public spirite!,
citizens led by business men, who thinl
they see future profits for their owl
immediate business ~ ...,. go.
III a~ovT What Sawyer Says. ..~-.
III In regard to the suggestion, MI
Sawyer has this to say: - = ,.s:~.,7
:" The idea Of levying q special ia: