Los Angeles herald., 1906-04-15
LOS ANGELES THE MARVELLOUS


The Los Angeles City Directory COM
pany has just completed a thorough
canvass for names, the result showing
that this city now contains a popula-
tion of 22S,29S
Los Angeles has more than doubled
in number of inhabitants since the
United States census of 1900.
Bank clearings in Los Angeles last
week broke all records for this city
Clearings for every day of the week
exceeded $2OOO,OOO the total for the
entire week being $14,153, 1904. The
clearings for last Wednesday were So,
sos, ,2OO.S1, the largest day on record in
this city, but all the other days last
week were close to that figure, the
amount on Monday being $2,575, So
Even on yesterday, a half holiday, the
clearings exceeded $2,OOO,OOO.
The railroads have estimated that the
combined attractive powers of Los An
geles itself, it's Fiesta the Shriners'
convention and low rates will bring to
this city early in May no fewer than
65, goo persons. They further estimate
that each person will spend at least
$1O0 in coming, staying here and going.
AS the average rate, broadly speaking,
will be $50, that leaves one-half of the
S1OO to be spent in Los Angeles-a
total of $3,250,0OO!
Persons of even the most statistical
minds back east. who are not familiar
with the facts hedging about Los An
geles and the conditions governing her
phenomenal growth, often wonder
what basis exists for boom here,
and how long before the bubble" will
burst" They retain memories of the
unprecedented, wildcat "boom" in the
middle west a decade or so ago, and
class Los Angeles growth and activity
with that ephemeral flare-up. The
above statement is respectfully referred
to their notice.
They must remember that throughout
the winter-as well as all last summer,
to go no further back-this city has
been absolutely thronged with visitors.
Night after night hotel accommodations
have been unattainable, though Los
Angeles is exceedingly well supplied
with inns. They must recollect that
even now the tourist throng has only
slackened, not ceased to pour in, and
that the homeward tide has been ex-
ceedingly small. They must impress
on their minds that thousands, literally,
come here to live every month.
Then, perhaps, they will see that Los
Angeles has no boom; wants none;
expects none; that Los Angeles growth
is so stupendous because people want
to come here; because every such gath
ering as that of the Shriners, while it
leaves a wealth of money here, does
more-it acquaints thousands with the
charms of the most delightful climate
on earth, and brings most of those
who can get away from the east here
to live.
Los Angeles ranked third last month
in number of building permits issued,
and fifth in their value, in all the
United States. That means that these
people who come here build homes and
stay. And the result is that the city
is growing at a wonderful rate, but
in a steady, permanent and conserva-
tive way, utterly devoid of sensational
ism or CUFF.
In the Shriners' clan will be hun
dreds who never saw Los Angeles.
They will have their eyes opened-very
wide. They will go back east and
spread the glad news of a perfect eli
mate, lovely, prosperous city and a
happy land. Many of them will re-
turn; many of their friends will accom-
pany them. That is where the real
good will come to Los Angeles from
the Shriners' coming.
Los Angeles is not the only tourist
resort on earth; is not even the great
est. Florida, Cuba, Bermuda, the
south Of France-all of these have
strong claims. But no one hears Of
any permanent growth in them. They
are places of transient stay only. This
city grows; that proves in itself the
solid foundation on which it is built.
There is only so much of Southern
California--and there never can be any
more. Those who come early get the
pick of the land. Those who know the
land are coming. That's why we grow.