Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1906-06-06
ONAHAS BEST DRUG STORE
destinations Of the BsatOu Soda Fountain
and the Stores Special Departments
/ MODERN sToRt EoUALtlNe THE BEST IN
The Biggest Cities-None but Graduate
Pharmacists Dispense the Druss
and Experts Csncoet the
asuudaes"-The Social

Center Of large and increasing trade.
which is your leading drug storeT'
"Beaton's."
A block from the Paxton / found it
big, beautiful. brilliantly lighted.
on sidewalk level. with two corner doors
you walk in and feel at home.
Any store that can create that stmos-
phere Is a winner
Popularity 10 evident.
Twas Sunday night and looked like
rain. but the crowd was there. Seems
an II soda drinking has become as much
an institution In America as tea drinking
IL in England.
II takes fifteen tables to accommodate
the patrons OF the Beaton fountain, which
seems to have as much trade as any two
OF three restaurants in town.
wherein the store stands Alone in
..- Omaha.
Magnificent thing, that fountain, and
fascinating, the fruit for "sundaes' the
things and the menu Of soda specials.
spacIousness il needed for such q trade.
spaciousness lie one of the points wherein
the Beaton store diners from the ordinary.
1t gives plenty Of room for each OF its de-
partments. It's a department drug store.
Everything runs to specialization now-a-
days and not less so in drug store manage
ment
The store itself Is pleasure place. Peo-
pie come in day and night for relaxation.
The tables Invite them TO cit down. There
are nifty or sixty chairs. guess one is as
welcome TO the comforts Of the store
whether the visit means buying a postage
stamp OF a full 1.-The Of imported perfumery
and toilet soaps. or merely waiting for the
car.
There IL Real Cordially in the
Atmosphere.
This cordiality is particularly noticeable
in the demeanor Of the clerks They seem
glad to have people round. They are not
permeated with the selling-goods idea. II
anyone wants to buy. all right, but nobody
urges you to. The proprietor is wise.
r. Mr.. Beaton sits in the corner half way
behind the scenes and receives all who call
81 am glad to see you" he said. "sit
down"
What is the, basic principle of your
success?"'. .1a ...,
Being glad to have people come IN and
get acquainted. Our friends have made
our success for us. We simply run the
store to suit our customers. It's their
store"
Two auto men came in.
Broke that spring again, Charlie" said
one. Caught us half out. Came neal
having TO tow i'm
Sorry to hear it. Told you you'd better
have II looked after" replied Beaton.
The Man from Out of Town.
Man from out OF town came In.
was genIally greeted and made vel
come to Omaha.
A leading physician came in. They dis
cussed medical matters.
Then arrived an excited gentleman fresf
from the Hayden store fire.
Catch your
BET It did Wet me down SO we cam
do business for a week" 50,
won't hurt you a bit. You'll-be doinl
more business than ever inside ten days.
and they went dnto a session over insur
ance policies. which the merchant evidentl.
kept In Beaton's safe.
And so went the reception. There wal
small chance for interviewins-only I
question now and then.
How many clerks do you have in tn,
drug department.
All the Clerks Are Expert Chemists
Nine"
Graduate pharmacists?"
Every man who sells drugs or handie
prescriptions in this store is registere,
and graduate pharmacist"
He showed a large place where prescrip
lions are filled and in the basement a BIZ
assortment Of reserve stock.
Garry all the standard drugs7'
"of course. and every speciality that an!
physician can call for"
''Freshf'
How could we win otherwise? wha
keeps our drugs fresh is not only OH
policy. but our trade. Rapid selling mean
keeping the shelves filed with fresl
goods" -
walked over to the cigar stand.
The man gave me my favorite IMPORTS
smoke. / had found imported cigars scare
in Omaha. They usually try to sell 20
something Just as good"
At Beaton's it's evidently the idea 10 lie
people have what they ask for.
Great store with a Great stock.
Silent statesmen" galore; you know wha
they are, those plate glass cases that con
tain goods on display.
Up-to-date stores revel in them. Beaton'
is lined with them and needs all It has @
them, for It carries an enormous stoc
OF displayable stun
Making people well is the drug enc
Keeping them well and clean and comfoI
able is the speciality end. the toilet part c
the business and IT'S as important as III
other; same as modern medicine believe
it's better to sanitate and educate peop
to health as much as to cure them whe
they fall III.
WONDERFUL is the array of toilet things
head to foot; hair brushes for hair healtl
all the various heads require and all heat
require good hair brushing 70 have ha
health and beauty. as well as special soal
and tones and things for ofsetting old az
and dandruff and neglect.
THAI .b. 49, has svhoTa army of suae
alues, from rubber sponges for cleansiI
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