Arizona republican., 1906-03-17
AMERICA FIRST
 SHOULD BE SEEN
The Santa Fe's Campaign in Favor
 of the Southwest.

The Santa Fe railroad company has inaugurated a new campaign of ad- vertising the southwest with view of bringing in new settlers as we'll as directing a larger tourist travel to the southwest and to California, adopting the slogan that an American should see America before running off to the other side of the world.
 Circulars are frequently issued for general distribution throughout alt the central and eastern states and lZu- rope, as well as folders and maps ard other printed matter now in prepara- tion. A four-page circular of letter size was issued at Chicago under date of February 20 that mas been widely circulated and is still being handed out, together with a circular similar in appearance under date of March l. The first mentioned carries on its front page a map of all the Santa Fe lines between Kansas City and the Pacific coast. the map being in black except the railroad lines which are in red and prominently shown. The fea- ture of this map of local interest IS that all the the branches are shown. and that, of course, includes the S. F. P. & P. system, which is shown to pene- trate the famous Salt River valley. The point brought out is that the San ta Fe company is doing all it can to advertise this section, placing. it in equal light before the peovle with all the other branches penetrating rich { sections, as, for instance, the line tO ! Fl PasO from Albuquerque, the Tex as Panhandle, the Pecos valley, the Texas branches and the California lines. The circular is entitled "Open- 1 ing Up A New Country" On the sec Ond page is a brief reference to the wonders of this southwestern region. and the third page is devoted to set 1 ting forth colOnist rates.
 The later circular is devoted to "Spring, Summer. and Fall Excursions" to California points from Chicago. St. Louis, and Missouri river points. It 1 speaks of California's cool seashore and mountain summer climate and the , cool ride to the coast over the santa i Fe, which crosses Arizona and New Mexico at an average level of more than a mile above the sea, making practically a ride as though Ove~ enc continuous mountain top. Rates aIe given for all the big coast excursions from the east, notably the Shrine
 meeting in Los Angeles May to 10. 1 the National Educational association lIt EodIl EIdiiGlSCO July S 10 b. IGte 1 Baptist convention in Los Angeles ] September F to 19, and especially tho Daily California excursion rate, ,'
 which is referred to as follows:
 ''In order to stimulate summei' trav- el to California and thereby induce , Americans to see their own country first, instead of going abroad, the Santa Fe has arranged to sell round- ! trin frst-clasS excursion tickets to
 California daily, June 1 to September 15, 1906, at the following rates: $7J from Chicago; $69 from St. Louis: S6O from Missouri river points; $50 from Colorado. Via Portland. one way. add $13.50. Grand Canyon and return, | Prescott and return, also Phoenix and return $7O from Chicago, $64 from st. Louis. S55 from Missouri river points. and $45 from Colorado. Final return limit, October 31, 1906. Honored on , the California limited, our luxurious all the year round train"