The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1906-02-01
Manufacturers and Merchants
Association viii Take Up
Subject.
Los ANGELES HAS ALREADY
MADE THE DECISION
Every Publicity Plan Must Bear
Endorsement of Association
Before Receiving Aid.

What promises To be one OF the popu-
lar Innovations OF the Manufacturers and
Merchants association of Utah viii be
brought to the attention OF the member
ship at a public meeting OF members TO
be held in the association headquarters.
2G9-ll South West Temple street, next
Tuesday night.
New Plan Considered.
The members OF the board OF directors
have long been considering n plan where
by indisCriminato placing of advertise
ments may be checked, and only laud-
able and legitimate enterprises ndor5ed
There have been less than nifty ad-
vertising schemes proposed to the asso-
ciation since 1t was organized. and the
members Of the board. realizing the
amount OF time that is lost annually by
merchants OF the city In listening to
agents of transient advertising schemes,
the outcome and results of which might
be doubtful determined 10 formulate
plon whereby the merchants ana other
busy people of the city might be saved
the greater part Of this time.
Broad Plan of Action.
Correspondence was begun recently with
several commercial organizations In yar-
Gus parts of the country looking to n So
luton of the problem. While II. J. Faust.
Jr. member OF the board OF directors,
was In Los Angeles recently. he took up
the matter with the Los Angeles Manu-
facturers and Merchants association,
sent to this association a complete out
line OF that associations plans,
Letter Explains Proposition.
The letter, dated January o. which ex-
plains the proposition as II will be in
dorsed by the local association with a few
changes, is as follows.
''Gordon Il. Place Manager Manufacturer
nnd Merchants Association, Salt Lake City,
Utah. Dcar Sir
Your request for information In regard to
INC handling By our association Of all advcr-
using schemes Is glndly compiled with
Mecca for Fakirs.
For years this city has boon the mecca 10
which all advertising fakirs turned their cycs
and hundreds OF advertising schemes OF eycry
character wcro submitted 10 our merchants for
their support Especially this true Just
prior TO and during the tourist seaSon. when
dozens OF souvenirs. guides, and schemes Of
that nature were launched by oily nGued
promoters who promised circulation OF from
ten TO q hundred thousand but in reality pub
lished n sufficient number to make a showing
end collect from their dupes. Tho nuisance
became 50 great that this associate supplies
all OF Its members with a notice reading as
follows,
Must Have Endorsement.
% No REQUEST for donations or subscriptions
VIII be entertained, nor advertisements plnccd
In any but established publications unless writ
ten endorsement from the Manufacturers and
Merchants association has been obtained
These notices were supplied to our mem
hcrs TO be displayed in thor offices and stores
and the result has boon almost magic. Hardly
nm advertising proposition 10 now worked in
this city, md / have not given an endorsement
10 any during the last year md a half In
fact tho situation iH we'll known among the
schcmcrs and falirs that they no longer ee-
lcct Los Angeles an their place OF operation.
Expensive Charity.
In connection with this matter I may also
suggest 10 you that your association adopt tho
came method toward socolled charitable In
ISOLATION Cf the Institutions depending upon
tho public for thoir financial support proved
thnt during the past yonr nearly SI0. 0l0 was
contributed for the support OF such instltu-
lions We hnNo adopted q system whereby
every charitable and philanthropic institution
that sollcits funds from the public must make
application for endorsements before subscrlps
tions can be secured from our merchants ana
Its management. Its necessity. its scope OF uso-
lulncSs and inquire whethor such Institution
s nun on business principles. II wc nnd that
tho institution is conducted proporly md that
lherc is a necessity for It's existence In this
particular field. an endorsement is given stat
ing the purpose and the period for which tho |
money Is TO be uaed and the amount needed |
Will Save Money.
"All subscriptions must bo entered in ona |
general book and when tho amount required |
las been secured, the ndoTsement is returned |
o us and an investigation made later Of how
he money has been expended. In thi, way |
great deal OF money can be saved 20 your |
members. worthy Institutions Will be protected |
md unworthy or badly managed insututons |
Sfll be forced to either change their methods
,r close their doors
Hoping that this Information my be ~
'alue 10 you and holding myself In readiness
o assist you In any way, 1 am.
Yours truly,
IF J. zEEHANDELAAR- sccty"
Will Formulate Plans.
l.