The herald-advance. (Milbank, S.D.) 1890-1922, 1906-09-28

MdyOI Vlllldm -. OW00L OL dI6Os ~.
D., to the Forum was published by
that paper some time since, and al
though 1t may be a little old, It Is we'll
worth reprinting:
To the Forum: You touched the
heart Of the subject the other day
when you recounted the incident OF
how Sunhagen, the jeweler, promptly
subscribed to lift local church debt
as follows:
Sunhagen, the jeweler. .$25.00
Chicago catalogue house. 49,. 00.00
1t is a mistaken idea with many con-
sumers that the catalogue house sys
tenn OF trade is benefit to the COM
munity at large.
The catalogue house is a modern de-
vice of trade, the motto Of which
might aptly be heads, win; tails,
you lose" And the process Of opera
ton, sort of cat-in-the-bag trade, or
swap unseen" 80 far as the consum-
er is concerned.
The catalogue house occupies a cit
adel Of security from which radiates
system of tenticles reaching into the
heart Of every community; and
counter system Of well creased skids
along which glides to their Golfers the
wealth of the land There is a deft in
genuity in the system, which retains
every advantage for the house, and
gives nothing In return, until the last
penny Is yielded up by the farmer The
accumulation Of prepayment, thus art
fully exacted, looks like the inception
Of another Tontine insurance scheme,
which, If developed unchecked, may
some day invite another uprising OF
the people, and at least furnish fame
The theory Of the catalogues sys-
tenn, If carried to it's logical conclu-
sion, means a stop to commercial de-
velopment, Capitalization, and mo-
nopoly, compared with which the beef
trust is roadside peanut stand. 1t
means the extinction Of the country
merchant, and the obliteration of in
land distributing centers. With the
country merchant and kindred indus
tries, the villages and towns disap-
pear and the country at large finally
resolves itself into a system consist
ing of one great center of supply on
the one hand, and an unbroken ex-
panse OF agriculture on the other
With the innumerable small CONNER
cial centers must also go the ready ia
cilities that make suburban life en-
durable-the doctor, the lawyer, and
all of the professions that cater to the
convenience and happiness Of COM
munities-all drawn to the one con-
gested vortex Of strenuous life, and
leaving the balance OF the country to
the loneliness Of toll to enrich the one
great octopus Of city life. This con-
dition attained, and monopoly is ripe
for it's final stroke that makes all COM
merce the servitor Of the great trust,
for which peoples and governments
must exist only as feeders. Thus in
theory the catalogue house commences
cation, a condition which some politi-
cal economists say Is ideal, but
against which all intelligent humanity
struggle aghast, knowing that the
price is the extinction Of the last atom
of individuality, reducing all men to
single unit as cohesive and indis
tinguishable as a mass Of dough. This
view, even II drawn with broad
strokes, is yet the tinality of the cat
alogue house theory. There is no class
who rebel against monopoly, central
lied power, and justification more
than the farmer; and yet their re-
sponse to the sap-sucking tenticles OF
the catalogue house does much to
transfer the wealth of the country to
the great centers-unwittingly they
are sending abroad wealth, which, in
the channels OF trade at home, would
replenish and multiply They are
sapping the life Of home commerce
which is the basis of social and indus
trial development; the first Of which
makes life wortl living, as the second
provides the abundant means of it.
They are destroying that touchstone
of progress, credit-without which the
great West would be yet wilderness.
Under the cataloguers' regime 1t
would require ten times the money
now in use to carry the exchanges OF
commerce and by the difficulty Of its
procurement, to that extent retard
the development Of the country.
The country merchant and all he
stands for represents theory directly
opposite to that Of the catalogue house
he represents the greatest ayfoms
of political economy, in bringing the
consumer and producer in closes
touch. He represents the idea Of the
completeness Of commercial organiza
tion and thus, the ideal society with
the most varied happiness of life.
The country merchant by the benefi-
cence of widespread credit furnishes
millions of capital that have turned
the desert to garden and many
poor man from poverty to opulence.
He gives the choice of selection on the
spot, the advantage OF which in ecol-
omy and effective results, few consid-
er. He stands as the visible guarantee
OF his goods which is an everlasting
incentive to the highest standard OF
quality And finally when the quality