Omaha daily bee., 1906-09-25
AUTUMN SMILES LIKE SPRING
Pail Opening at Benefits is Gorgeous in
Elaborate Decorations.
ACTUAL GOODS ARE THERE IN EVIDENCE
Nothing Old, Everything New, All tho
Best the Prosperous snd East
ern Market Can Pos
sibIy Afford.

The grand fall opening of the Bennett
company is on and the he~marvelous decora-
tions and color schemes which have been
carried out in such artistic beauty are the
talk of the town. A new department has
been opened at the Bennett store, and this,
with the millinery, is having its formal
opening. together with the grand fall OPEN
ing. The color scheme followed in tho
decorations is unique and beautiful spe-
cial idea being followed out In each part
of the mammoth structure. The Harney
street windows are decorated in pink and
white, the Sixteenth street. windows from
Harvey street to the entrance in dell
cate blue and white, the, windows south of
the, entrance in black and white and the
interior on the lower fioor in pale green
and white. Ha -r. - IL zase tp,.~ agv
j. Z. Baum. owner and lacttve manager
of the Bennett company, Is ambitious to
make this the leading department store
west of Chicago and TO that end is sparing
no expense He is not so much concerned
in making money, as his enormous hard
ware interests insure him sufficient income,
but to make the Bennett company's store
the leader in all things wholesome and ar
tistic. To that end he has had numerous
buyers in all sections OF the country buy
ing carloads of goods, with special refer
ence to this fall opening. and his definite
instructions to these buyers was to "get
the best money can buy. for nothing is
too good for Omaha" Mr.. Baum says he
realizes that prosperity is abroad in the
land and that no people are more prosper
Gus than Omaha and consequently they
want the very best there Is to be had.
and It is his purpose to give 1t to them.
New Yorker IL Amazed.
"I never saw such a splendid window
display in my life, not even in Marshall
Fields in Chicago" said Charles A. Hoag,
representative OF one OF the largest inn
porting houses in the world, who had come
from New York especially to attend the
opening. Those new window dressers of
Mr.. Baum's have surely set pace which
will be hard TO follow. II they can get
up anything nearly as nice for the horse
show they will surely land the prize"
This coming from a man who has seen
all the windows In all the lands, is taken
as a compliment worth while.
The new dry goods department and the
millinery department are the sections OF
the store which attract the feminine eye.
The expensive costumes, the superb silks,
the beautiful embroideries from many lands
hold the attention Of all The new men
at the head OF the dry goods departments
have been chosen from the pick of the
east and are the hest trained and the most
competent that money could secure.
Entranced By Beauties.
As the customers entered the store Mon
day they were entranced at the beauties
which presented themselves and lovers OF
the beautiful were enthused. for nothing
like the present display of the Bennett
company was ever shown in the west be-
fore. Many floral offerings had been sent
from importers and manufacturers in the
east and from merchants OF the city and
these added TO the lovelness of the house
decorations which consisted of palms
asparagus ferns. smilax. plants and cut
flowers.
A noticeable feature OF the opening Is
the entire absence OF anything old. Not
an old piece OF goods Is TO be seen and
visitors are at once struck with the air
OF new styles and novelties OF the season
which are displayed. The dry goods de-
partment is entirely new with goods just
received from the eastern and foreign mar
kets and are the best that money can
secure. II can be seen at a glance that the
buyers have followed the orders of Mr.
Baum in getting the best to be had and
ordinations OF astonlshment are heard on
all sides as the patrons pass from one
section 10 another and see the visions OF
loveliness displayed.