The Montgomery advertiser., 1906-01-02
iExpANsIoN OF SOUTHERN TRADE.

The wonderful lnQustriai pFoSLVes made by the South in the year just clos ed is emphasized by the fact that the Southland leads all the rest of the coun- try in the proportion of banks estab- lished, as shown by recent reports or the United States Treasury Depart ment
 Promoters Of such enterprises never locate in an unprosperous, unprogress- i've community. That fact in itself Is a recognition of the progress being made in all industrial lines, and the de-
 veiopment of these indrstin vast
 though they have been, are in a measure small, as com
 pared with what could have been
 accomplished if the means were at
 hand of giving the proper sort or puo-
 licity to the various enterprises. The latter need has demonstrated to one or
 the largest general advertising agen-
 cies the importance of maintaining
 thoroughly equipped office on the
 ground.
 Nelson Chesman & Co. of St. Louis.
 General Newspaper and Magazine Ad-
 vertising Agents, have established
 branch office at Chattanooga, Tenn, and
 will do general newspaper ana magA.
 zine advertising business throughout
 the South In these days of rapfd-nre
 service distance counts immensely. and
 the location selected for this latest branch of the Chesman Agency not only
 facilitates the work of securing desir-
 able contracts but also ins1res quick
 and unusually efficient distribution of copy for customers in distant parts or the country.
 This progressive policy on the part of one of the oldest. most highly re- sbected and most substantial agencies In the country illustrates lhe broad Hines of development in the advertislng business, and Is likewise indicative or the far sightedness of a concern which
 has long been firmly rooted Tn the greatest centers of advertising activi- | ty-New York, Chicago and St. Louis.
 If was first decided to open the branch in connection with, and to facili- tate the handling of the immense vol uma of business embraced In the mill lion dollar contract recently secured from the Chattanooga Medicine Co.,
 makers of Wine of Cardui and Thed- ford's Black Draught.
 Hut the possibilities of the South s rapidly growing business induced them l to make of the Chattanooga ofdce a principal branch of the Company, with one of the general officers, Secretary Richard Pendergasts in charge, and place the immense facilities of the Company, the first general advertising agents to enter the southern field, at | 1 featuring, mercantile and other indus | trial lines of that section.
 NAison Chesman & Co, is one of the oldest firms of General Newspaper and Magazine Advertising Agents In the business. Their main office IS at St' Louis, with MT. Conrad Budke in charge where they started in business tbirty-one wears ago. Branches are maintained in New York, where MT. Nelson Chesman gives his undivided at- | fen ton to a vast volume of business. as well as in Chicago. where MT. Arthur A. WillsonsSssne remaining member or the corporation. handles a line or ad-
 vertising, greater in all propaoiity than the total output Vf many proml- nent advertising agencIes.
 Through their St. Louis Ofiice they have always done much bushes and kept in the closest possible touch with | the South's business conditions ana It's Iexpanding industries. ana therefore are not strangers in Dixieland.
 They place advertising in all News, napers and Magazines published thro,Ybout the United States, Canada | and Mexico, and the close. friendly re- lations with publishers which they have maintained for so many years, unques- tionablv secures for them rock bottom prices Accuracy in checking mser- | tions of advertisement and all the work | involved in keeping records IS an es- sential throughout the establishment. | TInouestioned integrity and competent
 proof that all the service paid for (and usually more) has been rendered. satis- fv the most critical customer.
 With tneir organization they present
 A splendid medium for the promotion of Southern trade, expanding 1t In home and carrying it into new territory, ana accordingly invite the accounts Of re- anonsibIe concerns. and the record of the Agency fully justifies an accep- | tance of their invitation. adV