davidaulloa/AmericanStories huggingface dataset:
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1906-02-08
ELEGANT OFFICES
FOR MASSENGALE
Souths Oldest Advertising Agency Now on Sixteenth
Floor of the New Gambler Building.

newsraper, magazine, trade paper or
periodical of any kind-recognizes the
ability of a good advertising agency to
create new advertising. as well as to in
crease the effectiveness (henee add to the
volume of advertising already being pub
lished), and in recognition of the value
of the agency, as an auxiliary to .iie pub
lisher allows a commssion-sman 1t is
true-on all advertising which comes
through the agency's hands. This COM
mission Is never allowed on advertising
given direct to the publisher by the adver-
tiser, and in such a case the advertiser
must pay the same rate as he would pay
the agency for the same advertising.
AS an example of what an advertising
agency of recognized standing is and
does, 1t may be interesting to brifiy out
line the work of the Massengale Adver-
Using agency of this city, about which
the foregoing has been written.
In the first place must be considered the
men at the helm of this successful con-
Germ. Inc president of the company is
Mr. ST. Elmo Massengale, an advertis-
ing man of long experience who began
his career when a small boy in the Of
fees of one of the south's great dalies.
rapidly worked his way to the position
of travelling representative of a prominent
religious paper, then establishing head
quarters in New York city as general
representative of several southern pub
locations After a thorough study of the
field, Mr., Massengale established, in 1897,
in this city the agency bearing his name.
still retaining his New York connections,
but later concentrating his entire ener-
gy and capital in his Atlanta business
In the employ of the agency is corps
of competent clerks, bookkeepers. stem
ographers, artists and advertisement
writer's The system of bookkeeping and
letter fling in use is entirely modern and
wonderfully accurate and complete. The
checking of advertising placed in the
various publications requires a large
amount of work, as over a thousand pa
pers are received daily, and all kept on
file.
Preparing copy and illustrations Is
very important part of the agency work,
and is given especial attention. The
advertising matter sent out bears the
stamp of excellence in conception and ex-
ecution.
Rates and specimen copies OF every
publication issued in this country are on
file, and any advertiser can secure full
and reliable information as to circula-
ton, character cost and value of any
advertising medium upon application,
either by mail or in person.
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1906-02-08

From the Atlanta Journal.
The Massengale Advertising Agency, of
which Mr.. ST. Elmo Massengale is presi-
dent and founder, is the Oldest advertising
agency in the south. 1t has been estab-
lished some twelve years in this city,
having been for the past seven years in
the Austell building, but has recently
moved to the sixteenth floor of the new
Gambler building, ano now occupies a
large suite of offices.
A visitor who called yesterday and was
very much surprised to see the handsome
suite of offices, was shown through the
various departments of this modern adj
Yertislng agency The art department
and ad-writing department show the art
lists and ad writer's at work designing
advertisements for large advertisers
throughout the country. THE printing
and type-setting department and checking
rooms and various other departments are
all in the hands of experienced advertls-
ing men, and the south is to be congratu-
lated on having as fully equipped adver-
Using agency as there is in America.
Advertising goes out from the Massen-
gale Advertising Agency, in Atlanta, to
publications in every state in the union
and to foreign countries. This agency rs
handling the advertising for several hun
dred advertisers in various sections of
the country, having accounts in New York
and some in the west, as well as in every
southern state. The Massengale Adver-
Using Agency has become a national fac
tor in advertising, and is using nearly
every magazine and newspaper of any
consequence that is published in the
United States.
There is always a disposition to look
for "a cat in the bag whenever any,
body offers something for nothing" but
in the case of the modern advertising
agency there is no cat, but an actual
and large amount of valuable service rem
dered absolutely without cost to the ad-
vertiser, and no strings tied to 1t. either
no conditions surrounding the transact
ton that "even up In other ways.
OF course advertising agents and
agencies are not in business for philan-
thropic reasons, nor do they furnish their
services without remuneration. The many
large concerns engaged in buying and
selling advertising space, planning, pre-
pairing and placing advertising matter,
and their rapid growth, is sufficient proof
that the business is not a losing one.
Yet the fact remains that first-class
agency service is free to anyone who
spends money for the general advertis-
ing of any article or line of merchan-
disc The explanation is simple and rea-
sonable: Every reputable publication
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1906-02-08
POLICE COURT

p II. Roberts was fined $50 and SEN
fenced to $50 days by Judge Feagin yes
terday for carrying concealed weapons
A. F. Jones, charged with doing business
without license. was fined So.
Arthur Baugh, charged with assault
and battery, was fined %.
Charles Cook, charged with grand lar
oeny, was found not guilty.
The case of C. H. Might, charged with
carrying concealed weapons and disorder
ly conduct. was continued until this morn
ing.
Junior Carter. a negro charged with
stealing city property, and H. I. Gold
stein, charged with buying city property
knowing same to have been stolen, were
continued until February 10.
George A. Griggs, charged with petit
larceny, was found not guilty.
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1906-02-08
At the Bljou.

The lobby of the Bijou theatre last
night was uncomfortably crowded, few
minutes before the curtain rose on Fan
tasma," with people anxious to buy seats.
"Fantasma" is proving strong attrae-
ton at the Biiou and large crowds are
attending the performance. The show
offers a little of everything and its va
riety catches all theatre-goers, The
scenery is unusually handsome. A matt
nee is announced for this afternoon.
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1906-02-08
DESTROYED BY FIRE.
House Burns Down-Firemen Were at
Disadvantage.

Fire broke out in the rear of the one
story dwelling and grocery store at the
northwest corner of Seventh street and
First avenue at 7:4o p. m. last night
The building and contents were total
loss. despite the efforts of the fremen.
1t was stated that the fire had gained con-
siderable Roadway before the alarm was
turned in, owing to the nearest alarm
box, No. 81, being at the corner of Sec
ond avenue and Eighth street, two blocks
from the scene of the fire. After the
firomen reached the fire, they were COM
PEELED TO place a line of hose distance
of two blocks in each direction. owing to
the fire plugs being situated on the cor
ner of First avenue and Ninth street
and another at the corner of Second ave-
nue. and Eighth street.
While responding to the above alarm
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1906-02-08

of fire, hose wagon No. ran into ditch
at Thirteenth street and Second avenue
Bystanders hurried to the assistance of
the firemen, and in a few minutes the
wagon was extricated and proceeded to
the fire.
A small fire at a house owned by
Charles Roy, on Eighth avenue between
Twenty-second and Twenty-third streets,
caused by a spark from the chimney,
was extinguished by the fire department
about o'clock yesterday morning with
small loss.
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1906-02-08
Moody Goes to Massachusetts.

Chicago, February THE reading
of the report on the beef industry made
by Commissioner Garfield occupied the
entire day In the trial of the packers
case today, and when court adjourned
for the day large part of the report
remained to be read. In all probability
the reading will not be finished before
late hour tomorrow or some time on
Friday. Attorney General Moody left
Chicago this afternoon for Haverhill,
Mass. He had received a telegram
that Joseph H. Pearl, with whom he
had associated for years in the law bus
mess, had died suddenly.
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1906-02-08
''Humpty Dumpty.''

The sale of seats for the engagement
of hlaw & Erlangers Drury Lane spec
tacle, "Humpty Dumpty" will begin to-
morrow at the jefferson theatre. The
engagement is for an entire week with
Wednesday and Saturday matinees, start
ing next Monday.
"Humpty Dumpty' comes to this city
from an eight weeks engagement at the
Auditorium theatre. Chicago, where it
has played to the largest receipts ever
drawn by any theatrical production of
its class known to the history of the
American stage. A number of mechanics
are now employed at the Jefferson pre-
pairing the stage for this production.
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1906-02-08
Prominent kcntuckian Dead.

Lexington, KY. February IA telegram
from Baltimore announces the death of
Capt. j. B. Clay. who was found dead
today in a berth on a Chesapeake and
Ohio train. An undertaken left here at
once for Baltimore, to bring the body
home for burial. Captain Clay was a
prominent horse man of this city and left
on Tuesday for New York ON a business
trip in the best of health. He was a
grand son of Henry Clay. and a son of
former Congressman James B. Clay
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1906-02-08
WILL ADDRESS MEETING.
Inc Rev. Dr. Lambuth to Speak to the
Commercial Club Friday.

A meeting of the Commercial club VIII
he held Friday afternoon at o'clock at
the rooms on Twenty-frst street.
AT this meeting an address will be made
by the Rev DR.. W. r. Lambuth of Nash
vllle secretary of the foreign missions
board of the Methodist Episcopal church,
south, on TRADE Relations Between Biz
mingham and the Oriental Markets"
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1906-02-08
Assigned to ereenviIle Church.

Greenville, February 7.-(Special. 1.-The
Rev. j. b. Woodn of Dallas. Tex, has
been assigned by the Board of Missions
to the pastorate of the Christian church
at this place. He will give half his time
to this church and the remainder of the
work through the country, building up
the interests of the denomination. He
expects to finish their mouse of worship
which was begun several years ago
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1906-02-08
Police Make Arrests.

Eugene Daniels, a negro, charged with
larceny and Hubbard Edge, negro.
charged with the larceny of coat, were
arrested yesterday by Policeman ST. Clair.
Jim Glover, a negro, was arrested by
Policemen Burns and Buckalew, charged
with petit larceny.
Horton Black, a negro. was arrested
by Detectives Hamilton and Bodeker on
charge of larceny.
Yorke Stanley, a negro, was arrested
by Policemen Parker and Nation on a
charge of grand larceny
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1906-02-08
Stolen From Residence.

N b. Bentley of 172s Tenth avenue,
south, reported to the police that a trunk
containing the following articles, was
stolen from his residence yesterday:N Five
pairs of pants. a gold hunting case watch.
81 cents IN cash, four shirts, cup and
saucer, six pairs Of socks, a razor and
strop and deed to two lots in block o.
East Lake
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1906-02-08
DEATHS AND FUNERALS
Mrs. Minnie j. Copeland.

The funeral of Mrs. Minnie j. Copeland,
who died Tuesday at the residence of her
son, w. B. Copeland, was held yesterday
morning at IL o'clock The interment
was in Oak Hill cemetery.
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1906-02-08
America Acts for Venezuela.

Washington. February Tine venezu-
elan government has requested the gov
eminent of the United States to take
charge of its consulate in France. Sec
rotary Root has decided to comply with
the request and will give the pecessary
instruction to the American ambassador
in Paris.
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1906-02-08

At owenton.-An unique entertain
ment will be given this evening at the
Owenton High school for the benefit Of
the Methodist church by Capt. A.. Fol
ger t.'Whale Oil Gus'). The perform
ance win begin at o'clock.
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1906-02-08
Postoffice Appointments.

Washington, February 7.-(Special)-
Rural carriers appointed: Brockton, route
.. Julian A. Wright carrier, A. E. Parker
substitutes; Livingston. route !, William
H. Gold carrier, William Oates substi-
tute.
G. w. Rice appointed postmaster at
Grenada, Lawrence county.
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1906-02-08
RECORD OF COURTS

The several court rooms and the corri-
doris in the court house were CROWDED
Yesterday afternoon. principally by per-
sons anxious to witness the proceedings
In the habeas corpus matter of James
Rooney, alleged to be Harry Dowd, alias
New York Harry alias Denver Har-
ry." At times 1t was difficult for persons
TO make their way through the corridors
from one room to another. The crowd
finally centered in the court room of the
second division of the city court in which
the proceedings were held.
The case of Peter Parish VS. James f.
Johnston. which has been on trial in
the circuit court for several days, went
TO the jury late yesterday afternoon The
jury did not bring in verdict last night,
however spending the entire night IN
consultation and sleep. In all probability
the Jury will make its report to the court
this morning
The following cases are on the docket of
the circuit court for trial today:
William Williams administrator, vs. the
Idttleton Coal and Coke company; c. b.
ture company; Board of Trustees of the
University of Alabama VS.. r. II. Wilkey;
Board of Trustees of the University of
Alabama VS.. r. B. Eaten; Board of Trus-
tees of the University of Alabama vs.. r.
b. Eaten.
Only one new suit was filed in the
chaneery court yesterday. 1t was . bill
TO quit title filed by f. c. Crow against
Sibley P King, Individually, and doing
business as the King Lumber company,
and the King Lumber company. defend-
ants.
The following business was transacted
In the chancery court yesterday:
The report of the register was read con-
corning the sale of certain real estate in
the case of NJ. l.. Harris VS.. Maude Har-
rs, ct al, and was ordered to lie over
one day for exceptions to be filed, If any
there be-.
decree confirming the report of the
register was handed down by Chancellor
Benners in the case of William M. Wal
ker VS.. Virginia T. Walker, ct al.
In the case of r. n. Wheeler vs.. Wilbur
Jackson, the chancellor handed down a
decree confirming the report of the reg
lister of a sale of certain real estate, and
directing the register to convey the land
sold to r. \. Wheeler.
The following cases are on the docket
of the chancery court for trial today:
The Alabama National bank vs. the
Coal City Coal and Coke company ct al;
D. f. Allen vs.. Della w. Enslen ct al;
Dora Robertson ct al vs.. National Guar
antee Loan and Trust company: G. D..
Fitzhugh VS.. w. p. Pinckard: John NJ.
Dupuy Ell al VS.. Cochran Dupuy ct al.
A great amount of business was trans
acted In the first division of the criminal
court yesterday. Judge Weaver presided
and number of cases were completed.
The results were as follows:
Peter Robinson, plea of guilty to as
eault with intent to murder, and penalty
fixed at Imprisonment for two years.
Charles McDade was found guilty of
burglary and grand larceny and the PEN
atty fixed al five years imprisonment.
j. c. Hasselton was found guilty OF
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1906-02-08
Bird Feathers Are Tabooed.

New Orleans February The consti-
the possession of bird feathers for trim
ing ladies' hats was upheld in one of the
local courts today. The case was prose-
cuted ~ the Audubon society of Louis
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1906-02-08
Williams viii Introduce Bill.

Washington, February 1.-THE ma
tional quarantine bill agreed upon by
a conference of southern Members OF
Congress was introduced in the House
today by Representative Williams of
Mississippi
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1906-02-08
Chauncey Olcott.

The demand for seats indicates that
Chauncey Olcott will be greeted by a
crowoed house at the Jefferson theatre
tonight, when he presents his new play,
Edmund Burke" Mr.. Olcott is exceed
ingly popular in Birmingham.
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1906-02-08
William HioneIl.

The body of William Hignell, Is years
old, who died yesterday at woodlawn,
was removed TO the undertaking parlors
of Greene & Co., pending the funeral ar
rangements, which will be announced
later
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1906-02-08
Thomas 3. Wilson.

The funeral of Thomas B. Wilson, 4
years of age, who died yesterday at the
residence of his parents, $3.50 Avenue G,
will take place today at 8 O'Clock. The
interment will be in Elmwood cemetery
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1906-02-08
CITY ITEMS

Monthly Dividend.-The directors OF
the East Lake Land company have de-
cided to pay monthly dividend OF
per cent. The January dividend will
be paid February 10.
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1906-02-08
Dean Meurer,s conelItion.-The 81

DtdH WruTcT O01'uTt'V'H TT "
Rev. Dean James A. Meurer, who lies
critically ill with complications of the
kidneys, was somewhat improved late
yesterday afternoon. Though still I'm.
conscious, he was able to take nourish-
ment. and his physician and his brother,
the Rev. Father Henry Meurer, of Chi
cago. are hopeful of the patients re-
coypry
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1906-02-08
Cochran Not a Candidate.

Meridian, Miss, February 7.-(Special)
Judge Robert f. Cochran of this city,
whose name has been prominently men,
toned for governor. today, made this
statement: II am not a candidate for
governor. have consecrated all to hold
ing oown the judicial lid of the Tenth
district"
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1906-02-08

forgery in the second degree I'm two cases
and in each case the jury fixed the pun
ishment at imprisonment for two years.
Charles Carmichael and John Barry were
found guilty of burglary and grand lar
ceny.
Jesse Mcconnell entered plea of guilty
to grand larceny and the jury fixed the
penalty at imprisonment for one year in
the mines.
Judge Green tried several misdemeanor
cases in the second division of the GRIM
inal court yesterday morning, adjourning
that court in time to handle the habeas
corpus case in the afternoon. Today he
will resume the trial of misdemeanor
cases in the second division.
The following business was transacted
in the city court yesterday:
Herman Mauk vs.. the Benjamin Shaw
company, ON trial before Judge Sem, in
the first division.
In the second division, before Judge
Ferguson, the following cases were dis
posed Of
Willie Johnson VS. the Birmingham
Railway Light and Power company,
judgmen for plaintiff for s3S.
Patience Humphrey vs.. the Birmingham
Railway Light and Power company,
, judgment for plaintiff for 1913.
Jesse Ryan VS.. the. Birmingham Rail-
way Light and Power company, judg-
ment for the plaintiff for $33
". B. Morgan. administrator, VS.. tina
Birmingham Railway. Light and Power
company, judgment by consent for the
plaintiff for $50
Emellne Mosely vs. the Great Southern
Home Industrial association, appeal dis
missed.
J. D. Gresham vs.. r. f. Boatwright,
dismissed for want of prosecution.
Jebeles & colias vs.. Sam .Pappageorge.
defendant George H. Stephenson, gar
nishee, dismissed for want of proseeu-
| ton.
The following cases are on the docket
of the city court for trial today:
! Mrs. A. A. Hodges VS.. q. II. Bube,
Farmers and Merchants National bank
of Huntsville VS. William Vaughan, Abe
Tuvin VS.. the Tutwiler Coal, Coke and
| iron company II SL ANhSibiini h~'''AN -
Gadsden, Ala, VS.. William Vaughan, NJ
| Ellard VS.. the Birmingham Railway
Light and Power company.
Damages to the extent of $4,000 are
claimed in a suit filed in the United
states circuit court yesterday by YER
, non L. Logan of Bibb county against the
ST Louis and San francisco Railroad
company
1t is alleged in the petition that the
plaintiff was in thee employ of the de-
PENDANT company in April last and that
he was severely. painfully sand perma-
nently injured in an accident in the Bir-
mingham yards of the defendant conf
pany. because of the negligence and care
lessness of the defendant company and its
employees and servants.
Marriage licenses to the following per-.
sons were issued in the probate court
yesterday:
w. V. Dunn and Miss katherine hll-
gore. viii Armstrong and Miss Nancy
Poe. Carney Henderson Larue and Miss
ella Shields, j. =. Cannon and Miss
Mary Phillips Jacob Seligman hnd Miss
sarah smolinsky, +. uartsell and Miss
elizabeth Horn, q. A. Walker and Miss
E,stah Burton. William Campbell and
Miss Maggie Schweiger.
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1906-02-08
FUNERAL NOTICES.

The friends and acquaintances of Mr..
and Mrs James Esdale. Mr.. and Mrs
C. c. Esdaie. Mr.. and Mrs. r. C Es-
dale, James Esdale. Jr., and Miss Ella
Esdale. are requested to attend the fun
eral of James Esdale. Sr., from his late
residence, Avenue f and Goldwire ave-
nue.. Friday morning. February ., at IL
o'clock. Interment in Elmwood ceme-
terry.
The friends and acquaintances of Mr..
Thomas Bowen Wilson, Mr.. and Mrs
r. Glenn Wilson and I. H.. w. T.. C.
A.. j. A. and Fannie Bower are requested
to attend the funeral of the former at
his late residence, No. 1890 Avenue G.,
this afternoon at 3 o'clock Interment
at Elmwood cemetery.
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1906-02-08
]. G. Aderton.

]. c. Aderton of Shelf was con-
neeted With the United asst Iron
Pipe and Foundry com I yester-
day at 4:So p. m. at the hospital.
The remains will be t. Louis
today for interment
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1906-02-08

Phone 27s tPeople'r) II you want ths
Gawk Engraving Co II
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1906-02-08

Remainder of the week, with mat
inees this afternoon and Saturday
afternoon, "Fantasma."
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1906-02-08
TO CURE A COLD IN ONE DAY

Take LAXATIVE BRoMo Qulnine Tab
lets. Druggists refund money II 1t fails
to cure e. w. GROVES signature Is on
each box 25c
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1906-02-08

When It prints good. II il . good cut
The Gawk Engraving ca
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1906-02-08

Judge Green tried several misdemeanor
cases in the second division of the GRIM
inal court yesterday morning, adjourning
that court in time to handle the habeas
corpus case in the afternoon. Today he
will resume the trial of misdemeanor
cases in the second division.
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1906-02-08
ADJUSTMENTS
AT THE JEFFERSON.
AT THE slJoU.

Tonight, Chauncey olcott in ED
mund Burke"
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1906-02-08

e. T. Shaw G. sons
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1906-02-08

Green Undertaking
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1906-02-08

Jesse Mcconnell entered plea of guilty
to grand larceny and the jury fixed the
penalty at imprisonment for one year in
the mines