Los Angeles herald., 1906-10-31

is the plan being formulated by promi-
nent business men of Los Angeles to
advertise California throughout the
United States.
A representative body of business
men met to elect an executive COM
mittee for the receiving and dispers-
ing funds received from public sub
scription in support of the project yes
terday at 1 O'Clock at Levy's cafe
1t was the beginning of one of the
greatest advertising enterprises ever
formulated in beholf of the entire state
of California.
The proposition is to send a Cali
fornia railway exposition train of six
cars through the entire east. This
train will be filled with products from
the state and thoroughly equipped with
attendants. The train will be sup
piled with stereoptcon views and other
amusements along the way, everything
being free.
Walter j. Horgan was chairman of
the occasion, and in speaking of the
benefits to be derived from the exhi-
bition train, he said in part:
Want Definite Information
"The California railway exposition
has been conceived for the purpose of
taking an entire train of the products
of the state to all parts of the United
States and exhibiting the same to the
people of every section. This train Is
to represent all parts of the state and
to be supported by public subscription.
A gold plated train In itself, coming
from the Golden state, is of sufficient
novelty to arouse comment throughout
the country. 1t will awaken a great
deal of interest in every section of the
country, to be visited long before the
train reaches that particular section.
Therefore the amount of advertis-
ing to be derived can hardly be esti-
mated. Although every year shows an
increase of tourists and homeseekerS
to California, and though the present
year so far already indicates a much
larger influx of people than during any
previous year, there are people every
where throughout the United States
only waiting for some definite convic-
tion about California before making a
change.
Carries Convincing Message
ITO such people the California rail-
way exposition will carry a message
which will convince them of the pros
perity of the state as a place of busi-
ness and of the beauty of California as
a place for homes. These people would
be willing and anxious to come to Cali
fornia if they were assured that the re-
ports circulated by newspapers and
magazines were authentic. All that
they know about our state is through
what they read, or hearsay, and as it is
but natural to suppose that all local
advertising emanates from personal mo-
tives, they are not impressed as they
would be if they could see the products
of the state at their very doors.
"The expositions Of the country are
11.a11 L., ,.1a Ixy
few and far between so that but a very
small number of people are able to learn
about California through any direct
means The class Of people who attend
the expositions are not the ones usually
who are planning to make any change
of place, but represent the class of peO-
pie who are well established in life al
ready. The people who would be pre-
pared to come out west and grow up
with the country, as we'll as help build
up the country, have no means of learn
ing the plain facts. Many of them have
been contemplating from year to year
making a change in locality; many of
them have had their minds set on Cali
fornia, but are waiting for some def
mite information to verify ideas already
conceived.
Expense Small
"The plan of taking products of the
entire state by rail on a special train
throughout the country would not only
advertise California as could no other
form of advertising, but the expense
involved would be comparatively small
in relation to the results produced
Every form of industry will be fully
exploited, thereby showing the oppor-
tunities for self-development in every
line of business, and making the people
of the east realize the possibilities for
becoming established here.
''The novelty of the plan in itself is
one that would appeal to the public ev-
erywhere and cause no end of interest
An Indirect result would be a great deal
of Advertising through the newspapers
and periodicals, such as would cost
many times the amount required 20
further the undertaking, were such to
be paid for in cash.
THE California railway exposition
then, Is an enterprise which will appeal
to every merchant, property holder and
business man who would be benefited
directly or indirectly thereby; and
though it is large undertaking, it re-
quires only that each person desirous
Of the welfare of the state shall inter
est himself by giving his moral and
financial support"
hli' llOl > ehli pdiu ~
Messrs. H. c. Quick and Chester w
Ames for having brought the project
to its present state and suggested that
an executive committee be appointed
to continue further plans.
Following this a general discussion oi
ways and means, cost of equipment, op-
GRAFTON and other details in connection
with the plans was held, the following
being appointed to form an executive
committee: j. B. Lankershim, j. H
Bray, Dana Burls, DR.. George c
Clark, John S, Cotton, Newton j. Skin.
ner $. @. Lamb and Ellis Mallery
Chester w. Ames was appointed secre
tary of the meeting.
From the standpoint of a mining
man, the project would be a success
according to the opinion of Ellis Mall
lery. as follows:
Good Mining Plan
"The expression l would voice on
the gold train would be from the stand
point of a mining man. The whole plan
seems particularly adapted to the mis-
sion for which II Is intended
"The two words California and
gold are inseparably linked together
Golden California, The Golden West,