The sea coast echo. [volume] (Bay Saint Louis, Miss.) 1892-current, 1906-12-01
OUR HOLIDAY EDITION,
VIII Be Commercial Number to
Stimulate the Holiday Trade.

| There appears to be a certain ruisun-
derstanding as to the mission and object
OF The Echo's forth coming Holiday Edi-
ton, to be issued December t5th-two
weeks from today. A gentleman called
on The Echo few evenings since. with
an advertisement for this edition. and
expressed his pleasure at the prospects
| that Bay st. Louis was to be given a
| splendid write-up and that as result
new residents and investors would be
attracted; that "boom" edition of the
city and county would be quite the
thing. But such is not our purpose
not this time, anyway. The edition will
| be purely a holiday number. something
ofmutual benefit for the subscriber and
! the advertiser. A commercial number
issued on the occasion of the approach
ing holidays-a legitimate and repre-
sentative representation of the city's
business interests at this particular sea-
son. The following from The Echo's
Holiday Edition of last year will bear
reproduction here in this connection and
will prove interesting reading, viz:
"This issue is what its title implies-a
holiday edition, appropriate to the sea-
son of the year. A commercial enter
prise and business proposition to all
commemorative business people who
have advertised, the people who will buy
and the publisher who will bring both
the vendor and the purchaser together.
How we'll we have succeeded in present.
ing the claims of the business people,
the advertisements, attractive and fault
less in their typographical construction,
will show for themselves. This edit on
of The Echo, while it will, in large
measure, advertise Bay ST. Louis, is not
intended as an edition of that character
to bring forth and publish to the world
the bountiful and vast possibilities of
the city and county, but, as aforesaid,
a holiday edition-one to fit the season,
matter of commercialism to all con-
cerned. This edition-that's what it is.
Now what it means.
1t means this: - Bay st. Louis has
awakened. 1t is growing and prosper
Gus, and the ball has only started rolling,
so to speak. An edition of this kind
is an accomplishment. Bay ST. Louis
is over one hundred years old, and this
is it's first holiday trade edition. Who
will dare say the Bay is retrogading?
1t is true, The Echo - the paper that
does things-has accomplished it, but
not without assistance. Such enter
prises or journalistic "stunts," cost
money. Without the assistance of the
business people of the city such an un-
| dertaking would not have been feasible.
1t simply could not have been carried
out, that's all. To these we are appre-
ciative, not alone for their patron age
and confidence, but also for their good
will. To enjoy ones good will there
must be something to merit it.
Speaking of The Echo as the paper
that does things, we edo things" be-
cause we do not sit idly and contend
| that Bay ST. Louis is "too small fol-
anything" and propose to wait until the
town grows larger, when conditions then
will justify little enterprise. We dc
it the otherway. We do things first,
then wait for the town to grow to war
rant our efforts. Don't have the town
to build your efforts; build the town by
| your efforts.''