The sun. [volume] (New York [N.Y.]) 1833-1916, 1906-06-17
BOOMING MHV. DERAHAROH.
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dicts,i dtFrstef tos hef farewell" tos
What Thlm N lhe tNibtic eat~ei Nuch q
change thets afe managers alohe hfoHda
wav chm viii tell vWu that Mms h-fna
harIt'a stpyy.sa on this tnuf VAS lilo entirely
~ the -riTcus' fnethn,Ia einvIoyei Nv toll
the ptihlic that Bernhard, Saa cunning
Newer brfufe perhat~ with n dlenineSi
star N The hrst fNaenlNida have advrts
tlalha methods barn %eirployrsl In ~ atrih.
Ina n way II Ia n fact that heF touf ~.
hauated ,ha ingenuity ~ sight dNreren,
preas agents, Who werU employed ons after
aaothoF by her mahaaefs, only 10 resign
In Succession when ,hsy found the adver-
tisang paOs growing too hot o. the de-
mAnds upon their iBvcB,lvO ingenuity
growing Too great,
Eight Of the most hustllna pFssp agents
In the business treated Nine. Dsrnhardt
exactly ~ they would have created tho
greatest chow on earth IN ne haloyon
days Of p. +. Barnum, while eouie other
theatrical stars gasod In amazement at tho
methods employed. totally at variance with
Tho traditions about the dignity OF n star.
they sadly compared their own box offics
receipts with the Golfers Of the Bernhard
aggregation.
IF Bernhardt can play In a tent said
Julia Marlowe TO an intimate friend re-
Gently, then tents and barns should be
good enough for the rest Of us. II shc can
stand for such advertising they can do
what they please when advertising me In
That Miss Marlowe 10 not alone In thus
expressing the sentiment OF the profession
is shown by the fact that she and Mr..
Sothern In We just engaged for next season
press agent on Nine. Bernhardt's recent
tour. II should be added that there are
those who believe that william +. Common.
Nine. Bernhardt's manager. proved him
self on this tour to be the greatest adver-
tiser OF them all.
Luck favored the Bernhardt tour from the
start. The steamer on which the company
came was due on Saturday morning, but did
not arrive until Sunday. Bemhardt thus
missed the train planned for her departure
for Chicago, where she was 70 open Monday
night.
Mr.. Connor saw the advertising posi-
bilities Of running a special train to Chicago
on an eighteen hour schedule. or better,
and 20 the Bernhardt special started out to
break the record Of the Twentieth Century
cago. He got the publisher Of an afternoon
paper to get out Bernhardt special edi-
ali day Monday. Consequently the
newsboys OF Chicago shouted all day long:
Eleven o'clock-Benhardt special train
passes Toledo two minutes ahead of the
record time"
Twelve o'clock-Bernhardt has just
the dining car"
Twelve twenty-three-Benhardt drinks
a glass Of milk
Tat' s ss,s of t a4Iis.a a' e " sSi H . the s,d sssai
tremendous interest. The reeult was a
packed house the opening night.
Press Agent No. 1 found the Bernhardt
game too arduous, however, and at his own
request was transfe rTed to another eom,
when a couple Of rotten eggs were thrown
by some drunken students at Nine.
Bernhardt's carriage in Quebec. The
stories which followed about the whole
owns turning out to rotten & Bern
reflected great credit upon his imagi-
Another yarn he supplied dealt with the
Ambassador at Washington, who
was represented as protesting TO this Gov
eminent against the alleged discrimination
against DeT1lndTut Nv tlc trtulTlCdl lThsI,
This story. which attained wide publicity,
brought about his resignation, as Nine.
Bernhardt objected to using her Ambassa-
as a medium Of advertising.
For Bernhardt's New York engagement
Agent No. semploved I5o men to stand
in line all day before the sale opened, pre-
sumably to buy tickets. This line Of ticket
purchasers was duly photographed to show
the interest in R%ernhardt. This stimulated
the lie Qitimate purchasers.
The Bernhardt tent story Ia also attributed
TO him. The story was that Bsrnha rdt
could not get bookings In Texas theatres
and that her manager would exhibit her in
a tent.
It may be explained that no theatrical
OF prime impoT1ifss s ioh eyer Srsw wa Mard &c
f. Fl. Sothern. Julia Marlowe and
all the big attractions never think OF visit
ing Texas, where the towns are too small
and far apart to make a tour profitable.
such rapidity and had such prominence
that Manager Conner decided he would
to make good, and subsequently did
present Bernhardt In a tent, though she
played only one tent performance in Texas.
This was at Dallas, IN March 20, when
people for hundreds OF miles near by
into the tent to see Bernhardt
exhibited like a circus performer.
After six weeks press agent No. I gave
up because Of illness. Some people say
he was worked almost to death.
His best contribution to the Bernhardt
library Of fiction was the announcement
hat a syndicate of fnanciers would erect
In New York, at Broadway and Thirty-ninth
street, a new theatre to be called the Bern
hardt Theatre and to be opened next Sep
by Bernhardt. Workrnen nave not
yet begun to build hat theatre.
Press agent No, s handed out some very
fiction about the actress, and
while most Of his exploits took place in the
West, they were occasionally telegraphed
% New York. 1t was at This time that the
alleged visit to Australia by Bernhardt and
| side trip to Japan were announced to the
public.
No. 8 had probably the most vivid mag
nation Of any Of the press agents, and his
personal narrative OF the alleged wreck
II the Bernhardt train. printed in Chicago,
3 a classic. Nine. Bernhardt was in the act
taking a bath in her private bathroom
when the train left the rails, according to
report, and subsequent developments
we're furnished with great detail.
The old expedient OF having a stars pri-
yate car wrecked was refurbished and be-
anne almost new again, because Of the allu-
zion &c Bernhardt's taking a bath at the
ime. This suggested humorous possibili-
les which were eagerly.
The eight press agents Of Bernhardt, now
hat their labors are over, intend to form a
,ociety, to I've known as the Ananias Asso- ,
,iation, with an annual dinner every fret