The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1906-10-26


began the ST Louis buyer - he
Ess 2 successful dealer IN ladies
rezd y-fO-Wear goods--and there are
several reasons for this. In the first
Place. We merchants all feel that We
want 10 be on the ground floor. This
mlddle-man business is fast becoming
a thing Of the past Every handler
that " pace between the first source
q supply and the final demand means
i1st one more profit 10 be paid An
clher advantage We merchants get
when We 1uy direct Is that We can
have stun made to suit Us great deal
fetter than II the goRls have 70 pass
through the hands Of a middle-man-
A merchant knows the peculiarities Of
rs t-lde and Il be can design his own
garments. say IN ny business he Is
going to be better satisfied than II be
leave The designing 70 some one on the
outside. OF course, I confess that a
great deal OF this making special de-
signs on the part Of the retailer Is all
1 poppycock- know that many OF Us put
manufacturers 70 needless trouble. but
Al .he same tine Il tickles the vanity
Of rs al TO &c able 10 get things just
as We want them And another thing.
il spurs the manufacturer on 10 make
things right when he knows that he Is
dealing directly with the man who Is
going 10 sell the goods 10 the con
suusr. The manufacturer who makes
goods for the jobber. who in turn sells
them again % the dealer. Is not nearly
50 careful about making things as he
is when he deals direct with the retail
er. Why? Because when he manufac-
tures for the job5er Il is oftimes many
months before the goods get 70 the con-
sumers, and then the kicking Is not 50
strong as when il comes direct from
US. One thing that Is helping the
manufacturers more and more every
day Is rapid transportation both on
land and water. Why, comparatively
a few days viii bring materials here
70 New York city from any part Of the
world, and a couple Of sunrises almost
will see them from here 70 the Mlssis-
sippi river. BuIl-team ideas and meth
DDS are rapidly coming TO an end.
New Methods in Business.
Nov, one Of you gentlemen talked q
little while ago about an old man who
raised watermelons and brought
theul to town, where he sold them 1,
the man who ate them. Now. ! don't
eat the watermelons that buy. but
am in mighty close touch with the
people who do. and / want 10 get them
from the man who raises them.
lyon are right about that" said the
retail shoe merchant. The very
strongest competition that haye-in
fact can scarcely compete with them
al all-comes from a concern that
manufactures its own leather. converts
this leather into shoes. and has a long
chain OF retail stores all over the ooun-
Try, that supply the customer direct
In Just a word, the most successful es-
tablisAment in my business is the one
that practically takes the hide from the
anim-.'s back and puts II on the Gus
tomer'G foot. That is the ideal way to
do business.
Now, just for example. know a
tanner who manufactures into gloves
part Of the leather he makes; the bal
ance he sells 70 other glove makers.
Now, ask yourself. which one cuts the
best leather for his gloves-thc man
who makes it or the man who buys it
from him. For my own part, II I were
handling this line. would buy the
gloves from the man who made the
leather. l know human nature. and
the truth Of the matter IS this man has
great deal easier time distributing
his stun than the other fellows. You
see, the man who buys the goods Is
always hunting for the right place to
buy them from, but he is not always
able to find it. This gives the jobber a
chance"
The Jobber's Place.
''The jobber," interrupted the hat
manufacturer, has his place. For a
certain class Of trade and for certain
lines Of goods he Is a necessity. Now.
take IN my line. for example. No one
factory. no ten factories, can success
fully make a complete line Of goods
for The merchant in the country who
buys cnly comparatively small quanti-
ties OF anything. and who has none too
much capital in his business. OF course
the great big dealer in the large cities
in M line can profit some by buying
directly from US. perhaps. but still
there IS not such a very great differ
ence, so far as price is concerned, as
many imagine. A great deal Of this Is
mere imagination In a business where
1t is necessary to combine the products
OF several concerns in order to get to-
getheT a complete line. the jobber can
compete well with the manufacturer.
simply because when a manufacturers
sales OF his products are small. his
percentage to sell is proportionately
great Where a manufacturer makes Q
lire and can sell 1t in sufficient guam
titles to the retailer to justify his ex-
pense, he can do business Otherwise.
he cannot. OF course, I quite agree
o. -