Vilas County news. [volume] (Eagle River, Vilas County, Wis.) 1896-1927, 1906-09-24
NEW COURSES OF PRACTICAL
INSTRUCTION.
MUSEUM OF COMMERCE
Collection of Latest Office Devices
and Other Paraphernalia of Trade
EstabIished-School of Commerce
Extends Its Work-Course in Ad-
Vertising Methods.

nowhere better illustrated than in the
development of the recently estab-
lished department of business admin
istration at the University of Wiscon-
sin. The new department, which is
a part of the course in commerce, is
being extended to cover all phases OF
commercial activities from the point
of view of the business man. The
courses, supplemented by practical
laboratory work, are designed to give
the student all the available informa-
ton regarding the latest and best
methods of business management. A
commercial museum is being develop
ed, and already contains a large col
lection of Office appliancesof all kinds,
and examples of advertising material,
as we'll as a large collection consisting
of thousands of foreign and domestic
products.
Study Business Organization.
The course in business organization
begins with a comparative study OF
personal, partnership, and corporation
ownership, followed by considera-
ton OF wholesale, jobbing, and mail
order houses, department stores, man
ufacturing, commission and broker
age concerns, banks, and trust COM
panies. Lantern slides are used to
show charts of various schemes of
organization, bringing out their char
acteristics and comparative values.
Cost of production and factory &C
counting constitute another important
branch of the work. After quick
analysis of the cost of labor and ma
terial, much time is devoted to up
keep, overhead charges, burden, gen.
era! expense, joint costs, scientific
machine-rate, piece rate, premium
plan, depreciation, reserves, sinking
and other funds, capital and revenue.
There is probably no phase of the
course that brings the student nearer
to the real questions which are today
taf1ing the best accountants and ex-
perienced men in every business. I'm
der the subject Of cost accounting are
studied collective and triplicate sys-
tens; production and shop orders; job
tickets; bills Of material; plant,
standing, and running orders; stores
ledgers and cost ledgers. To keep
up-to-date in these lines Of work the
department maintains extensive cor
resrondence with many large con-
Germs and here students get expert
ence in practical correspondence.
Financial Methods.
Parallel with this work in business
management, students carry on a
similar study of financial institutions.
Here are considered bank bookkeeQ'
ing, discounting, loaning, clearing
houses, currency movements; then
under the study of private banks are
considered promoting, organizing, I'M
derwriting, syndicates; and under
trust companies are studied corporate
and undivided trusts, executorships,
receiverships, investments, and safe
deposits. This work closes with a
general survey of practice in Wall
street and in other financial centers.
Learn How to Advertise.
Effective methods of advertising is
a recent addition to the study, includ-
ing such sub-topics as the value and
principles of advertising general, local
mail-order and financial advertising;
use of periodicals, bill boards, signs,
bulletins, and street cars; training
and duties of advertising advisors,
solicitors, managers, and agencies;
checking, and filing. One OF the
strongest features of the course is the
use of several thousand advertise
ments, Systematically collected, cover
ing nearly all lines of advertising:
Lantern slides are being made of the
most important, enabling the in
structor to discuss essential points
before classes.
Most Effective Craftsmanship.
The study of the art of salesman
ship follows closely the course in ad-
yertising, beginning with an analysis
of buying and selling activities, fun
damental principles and essential
characteristics. Much attention is
given to practical systems, where the
records of results of the greatest
sales departments all lead to the sales
desk in such form that he
may give directions as specific and
reliable as if he were present in any
one Of the many fields Of activity.
Buying naturally follows. Under this
subject are studied the relations of
buyer and seller, and the different
characteristics and duties in depart
ment stores, wholesale houses, hotels,
banks, trust companies, by mail, and
of travelling statesmen. Much attention
is given to the study Of commercial
centers, their cause, where centers for
various staples are located, and
their influence on prices. The buyer
for a large concern must also be pro-
vided with an excellent system 20
wisely do all the purchasing. His