The Republican journal., 1906-11-01
WOMAN.

The New and Different Magazine for
Women, which makes its first appearance
with the November issue. Now the
News-Stands.
There are in America a good many dis
tinctly woman publications. Though they
differ widely in merit, they are nevertheless
emphatically similar in general scheme-a
smattering of fiction, a few articles, some
fashions, and considerable percentage OF
small talk.
This is all right in its way, and doubtless
furnishes a very good model for woman'S
magazine; bnt it is not the only model on
which magazine can be made that will be
welcomed into the home by women.
Women are the great readers of the world,
and this is especially true with regard to
fiction. Men read more or less fiction, some
books, good many articles in the mag
aznes, but chiefly confne their reading to
the daily papers. They are much greater
readers of daily papers than women.
Women have more time for reading than
men, and the story dealing with the human
heart, and with the joys and sorrows and
struggles and triumphS Of life, interests
them most keenly.
1t is this element-good, wholesome, abb
sorbng fiction, and in great big measure
that ditferentateS WOMAN from all the other
woman'S magazines. 10 make room for all
this fction-say, four or five, or even six
serial stories, and large number OF short
stories, and perhaps now and then COM
plete novel-there will be published no fash
ions and no illustrations. Every illustra-
ton and every page OF fashions cut just so
much out of the reading space.
You cannot get something for nothing,
and get it for a very long time. II maga-
zine gives you in fashions and illustrated
bric-a-brac and in its departments, all that
its price will cover, it is clear that 1t cannot
uiv ai n addition a
This magazine will concentrate on fiction.
Fiction will be its fOurteen-inch gun. 1t
may be that this isn't as good model for
| woman's magazine as the conventional one,
but it has the merit Of being different. If
| there were only one woman's magazine in
the field, the other model would probably
be preferable. But with several hundred
such periodicals, and all built on practically
the same lines, it would seem that something
radically different in conception, though
equally close to the nerve-centers OF human
interest, would be able to preempt corner
of the woman's field and hold it.
All fiction would be absolute concentra-
ton, but that would not measure up to the
purpose .in this magazine. The ann is to
make it, Independent of its great volume OF
fiction, Just as much of home magazine in
allthe essentials AS any woman's magazine
ON the markell publication that shall out
rank all other magazines for women in the
way of entertainment, and, in addition,
shall have the substantial qualities that 60
to help people to live better and be wiser.
Woman is a very big magazlne-192
pages, which gives it well-nigh double the
reading space of the various Woman's pub
locations. BY reading space is meant the
space given to reading and not occupied by
advertising.
Whatever advertising this magazine may
carry will appear on additional pages
pages inserted especially for advertising,
and not taken from the reading section. All
this-its bigness and its freedom from ad-
vertising on reading pages-will further
differentiate this magazine from the conven-
tional brand of woman's magazine.