The sun. [volume] (New York [N.Y.]) 1833-1916, 1906-11-25
uros,cnlE s.
CONCERNING
Diamond
TIRES FOR oO7

YnAueust~o az the present year we completed the develop
our on" 1905 90 production. We were and are a~bundantly satisfied
that it sets a much higher standard Of tire value than has been
aeh ". an IN the pase ou s!t pTee s s S%f- Isl. a alter deciding that we
would not. by so much as a hairs breadth, deviate from the
:. In preparing Tor The manufacture Of tires for the vander3
blt Examinations in September. however, we discovered and
high quality Of the tire developed IN August: -,-.,:-,
THE work done by the tires manufactured ~ In"nSt
t sPn.;ipa IHySd d nU: our eG s%. srssd type exceed The most san;
guine expectstions) But II developed that TO make an on.
four, four and one-half and FIVE inch tires to this extiaoT;
binary new standard would cost for material necessary Siooj
600 more than was covered by the estimates on wh,sn du9
s so4e sSe directors q. PIT u fhs Diamond Rubber Co: resulting II
The unanimous decision that the sxtrsms quality shoud-o
manufactured, let the cost be what It might, -
Since the above decision was arrived ar another point
bearing strongly upon our original determination as 10 qua;.
iy and prices, has come to the surface. 1t IS IN the nature OIL
suggestions from sources. which, in a few instances. are TOO
important to. be overlooked, that we must meet eress pre-
sented in eompettion with our own. Or lose business INA! We
The circumstances are that when-on Sept: 1;,, our prices
were announced. we were able, on account OF enhanced quail
ity in tires of all sizes, to allow but a slender margin Q Pront
The appearance Of the fact that "a the the l, arg d size; will IL eO man u.
racture the extreme quality consequently hits hard. The
suggestion that we would do well to meet competing priees-is
;Fhe foregoing brieny sums up a Situation which ~eonfronts
us and we assume that buyers Of Diamond tires, whether
manufacturers, dealers or consumers, are TO- an extent inter-
ested in the stand we shall take!
Our position is stated in two words-"STAND PAT'A
Usage has given this expression a meaning that cannot Sc
misunderstood. AS applied to the situation we have cited
cheaper err tires than we planned to make, 5u: we won't
We can sell more tires by meeting the prices lropossd to
us but we shall NOT.
We have the supporter a large number o, the leading
manufacturers Of Ysl!.knoMn4 Ms!l5Ilsd sG: IN our deter
mination not only to maintain but advance quality. IT IS as
sured by contracts given when the situation was presented to
them We have the support OF a large number OF prominent
dealers, and also the moral backing of a very large number OF
automobile users. The best evidence of these facts is. that
although now,-fairly between seas0ns-our factories are
operated to their fullest capacity. We are aseama!a.lng prae;
We very sincerely appreciate the conhdenee-o of the auto,
mobile trade and public as a whole, particularly at this time:
But we are aware, nevertheless. that such Temptations n The
way of lowered prices special discounts. unpnblishsd rebates,
and indeed, are likely to beCa round million OF dollars less
than we might MAKE them!
Our original policy shall De adhered 10. Notwithstanding:
We shall A PAT.''
AS to what our policy alter the 1907 season. shalI be I'M
automobile trade and public will, in the coming year, decide
THE DIAMOND RUBBER COMPANY
A. H. Marks.
Vice Prest northumberland
Akron Ohio ". B. Miller
Oct.-2, 1906 See'y and Sales1ManageD