The San Francisco call., 1906-11-22
HOW TO BUY
A GOOD PIANO
An Examination of Many Lines
the Best Method.

Many people do not exercise the care
IN the purchase of plano that such
an important factor in the home life
deserves A piano is not bought for
a day or a year. but for a generation
and the person buying it should be
thoroughly satisfied at the time of pur-
chase that the instrument will be a
dependable one and give good satisfac-
ton for many years after its purchase
Too many people are satisfied to buy
IN a haphazard way, trusting to good
luck or relying upon the statement Of
music teacher who is interested in
commission, or on the representa-
tions OF a dealer without standing.
It is over ten years since the Eilers
houses were first establishes unon the
coast but the progress of the firm
has been so remarkable that the
Musical Courier of New York con-
cedes that almost one-half of the en-
tire coast piano business is transact
ed through tlie Eilers houses.
ECONOMY IN METHODS
The piano business of the Eilers Mu-
sic Company" is conducted upon the
most economical and up-to-date busi-
ness methO is. No such tremendous
business could have been built except
on the foundation of absolute square
dealing. Buying goods in tremendous
quantities, Inspecting all pianos at the
factory, shipping practically in train
loads under the most up-to-date meth
DDS. the lsilers Music Company have
succeeded in bringing the retail cost
Of pianos to figure even less than
they are sold for in Eastern cities.
For the past two weeks we have
been showing in a convincing way how
it is possible to sell pianos of the very
highest grade of manufacture at prices
which heretofore have been pafd for
pianos Of medium grade. and how pi-
amos of medium grade can be sold at
the prices heretofore paid for cheap
pianos. We now handle a number of
lines of pianos formerly sold by "old
line" dealers. and in every instance
our preces are from 20 per cent to 40
per cent lower than they were for
merly retailed at Recently we have
taken another agency, until now held
by another dealer. and our prices are.
on an average, $4,000 less than these
pianos could be purchased for year
ago.
HOW TO BUY PLANO
II you want the greatest piano value
and 70 be certain OF it adopt this plan:
Go 20 every piano store in San Fran
cisco. You viii find four of then on
Van Ness ave, between Post and Sac
ra7.nento sts.. and smaller houses on
side streets Examine carefully their
pianos. Get the styles. the number
the price, note them carefully. and then
come to EILERS MUSIC COMPANY.
the BIG Piano Store. and see what
revelation there is in store for YOU.
DO not expect to hear our praises sung
by those who have pianos of their own
TO sell. but use your own judgment in
making the purchase.
MORE DEMONSTRATION
This week we are demonstrating some
more things in piano selling. We are
showing how $3.50 styles can be sold
at s4l2 and s4ls; how $3.50 styles may
be bought at 1913 and s3z5: how $500
styles go at 1878 and 1888 and $3.50
styles at s2is and 1856. We are DEM
onstrating how the Auto-piano the sim
plest the most thoroughly constructed
and the most popular of all inside
piano players. can be sold for what the
other dealer charges for an ordinary
piano of equal grade.
The same reliable Eilers guarantee
money back If not entirely satisfac-
tory-stiil continues as of old.
A FTLLMoRE-sTREET STORE
For the convenience of our many
Fillmore-street patrons and to relieve
the rush OF business at our Van Ness
ave. store we are now fitting up a
splendid store at 1920 TO 1926 Fillmore
81. in the beautiful Arcade building,
where a complete line of Pianos. Au-
topisnos. Peerless" Electric Pianos,
Pipe Organs, Orchestrions and Talking
Machines win be carried. EILERS
MUSIC COMPANY. the Big Piano Store.
1870 Van Ness ave-, San Francisco.
Other stores at Stockton. Oakland. etc.