Amador ledger., 1906-03-16
"THE DECIDER"
A New Trap for Women Who Hesi-
tate About What to Guy.

A New Trap for Women Who Hesi
tate About What to Guy.
An ingenious attempt is now beins
made in some Of the big department
establishments to assist the opinions
OF undecided women who come to shop
Every salesman and every sales
woman knows the woman who haunts
the bargain sales, flutters from count
ser to counter, is shown goods until the
attendants are driven to distraction
thinks she will buy everything, and
finally invests in yard and half OF
pink ribbon, simple because she is
absolutely incapable of making up hel
own mind as to what she wants.
Diapers have long tolerated this
form of mental weakness. Now they
have revolted, and the day of the DE
CIDER has come
The Decider is an American insti
tuition, and Gibsonian at that She is
beautiful as to face and features, and
always gowned to perfection. Her
duty is to induce the doubtful to buy.
To the customer she appears as a
customer, with the earnest intense
sale face that one now sees every
day in the big stores.
She sees a customer a little worse
dressed than herself hesitating over
the purchase of dress length of chif-
fon velvet. The shopman has done his
best to persuade the lady that it is the
superlative bargain of the season.
"You ought to take it at once, mad
am," he says, eagerly; eff you leave
it to think the matter over, you will
regret it,
81 suppose So" the lady says, "but ]
want to look about first; it is so hard
to decide-an evening gown is so very
important" And she surveys the
dress length again from three different
angles.
Entrapping the Victim.
1t is now the Decider's moment to
step in. Pretending to have noticed
the chiffon velvet, for the first time,
she thrusts out a perfectly, gloved
hand, and eagerly catches hold of an
end of the material. She hangs it up
against her fngure, and looks at it
admiringly. The doubtful lady looks
annoyed, gives the chiffon tug, but
the Decider holds on.
"If you are not going to buy this
dress length she says, 81 will take it,
1t is the only one 1 suppose" she adds,
turning to the attendant, and is told
it is.
Meanwhile the genuine customer has
observed the exquisite turn OUT of
the eager "sale-hawk," as she i'm.
agines the Decider to be. If 81 ele-
CANT person is anxious to buy the
et,, ,-t hrs n-tI, ot1rin %
argues, so without further doubt she
says sharply;
''But I am going to take it," The
transaction is closed. and the seeming
ly chagrined Decider disappears,
Having settled this little business Of
the chiffon velvet she sails off to the
fur department.
Here she fixes on a sallow-faced
young wife, who has brought her hus
hand to help in the choice of set of
furs.
"Do you like it, dear?" the lanky
girl-wife asks, holding up white boa
"Is $22 too much for this, and the
muff?"
She has $4O0 year of her own, and
he has his pay as lieutenant in the
artillery, so he decides to be gracious
mo, $22 isn't too much" he re
plies, but isn't the whole thing a bit
too light-for-" he stops.
Then another is brought out but he
objects to it too. ''I hate these ashy
colored things" he says petulantly.
"Oh! take it off,"
"Well, dear. what am I to do? You
think the first one is too light and
the other one is too ashy." The tone
is despairing.
"Try this one on again madam"
says the saleswoman, and the wife
turns to take it but it is gone. She
finds herself confronted with the ele
giant figure of the Decider, who has
arrayed herself in the boa and boil
ster muff.
The young wife looks at her hus
band and sees his eyes fixed on the
charming vision of bright hair, bright
eyes, cleaning teeth, and warm com.
pleXion, set off by the fluffy softness
of the boa and muff. Entirely for.
she quickly makes up her mind to
have that boat is so very becoming.
81 think deor" she says to her hus.
band, 'that this is just what 1 want
1 am sure mamma would like it. Her
husband is still gazing at the pretty
"Decider" arrayed in the boa, and
answers her jerkily.
Eyes, it's pretty" he says, absent
lawfully becoming to-to-
yes, it is so clean and fresh-looking.
isn't it," You. can't do better; have
If Tn another cnoond tho hoa and