Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1906-01-15
ADVERTISING GOODS,
PAVING FcR SMALL STORES
SAWS 8. ?. GRAHAM.
How II VIII BsaeAs Business In
Towns asd Help the Merchant 60
Grcw-Arguments In Favor of Jcdi.
etous Advervi.enents.

value may te In the case 0: G3ve-tis
tx IT'S can - proved ~ owners 0:
small stores Z. they would pat-onl-e
TIE home pare-s Cor advertising tier
gods Thus there will be large, cir.
eula;sou 4 money and tie bone town
benefited IL 81 article o. tbs Eae
2. ? Graham IN Newspap~,dora says:
TIE reason Why many s@s.! dealers
doa: advertise Is because they are sat-
.ssed - 10 certain volume 0. tcsi.
cess sai !. they bod the. own Trey
say WHAT'S the use % Spending
money .o- aivertisinsr
Another MERRIAM, argues ,ha. pec2le
know him and his goods and that q;
would Re throwing away go! money
70 advertise sc.is tia; 1-eop.e know he
ca-r.ea Another ays be eannct az.
ford - spend money :or advertising as
tie large. stores bianke. his sdves-
,.senea:. - that be feels ,t does not
benes, h.s business 70 advertise.
Still sroihe: saya Z have e. stvee-
s.senea; l. a. ny town pap<rA bu,
Don, ,Aiak (; helps ny business-sim.
ply keeps ny name t<s~s TIE publie
AID helps the newspaper
There's another who Admits try.ne
dr.e.eSt kinds Q. advertising. but sAys
be has never been able ~ discover any
increase Of business due 70 any adver.
Using nstte. osNt- Another eia4ms Tie
nature es his ecs.nsas ~ nSt require
eng Advertising II p~cps van, h.a
kind Of gods tbey VII look around
and BE viii take Ais dances q 81.
dns q can fre0 then and ~ ahAr<
q their radA
HaVs ooe Who sayv - sDvn = -
oos4, pssoss hang % - sAAs Doaey
eee- and ada!o NJ tus!nese 10 Ass
vhat K ought Co b. ice al tAs fash
ee-shs sSWA 00s ~ nv - ~
. eaalna hA,1nsxtgs . 0uud aass u ~
ohasdsseSss - sdvsssAsss CArsssDaa
CsedD ana teavo - A6vWs1saosss -
charged sss1i ahsos 1ASsss md tAse
says Il dps0v pay Nh - advertise
Tosre aso AaDdrsds q ee6ee seass0l
even b tDa1 sess0 ssVsiAs hat %.
vertts,ns aees sos pay. In ny epfn,ou
Ill these arYanecu AZ vsak and M
worthy Of suvp~
We afgUe that Z merchant who eoee
ncs advertise evea sAcrSa his bos.neaa
rr0 the saDe from var - year. 10 -
Ing backward when A.s bns:oess doe
not iac-ease annually A<re 70 ~hers
IL right k.na OF advertising would
cause 81 increase II hb bVs.ness- AZ
d, Tor the merchant vho aRgsD pecoi,
know him and bis ecods AID conside.'
Advertising throwing money away. lei
Is suggest la: Il Be ~c1E advertise
he new Eccts seeee~ed Invite people
TO call AID examine bis ssore and keer
bis stock looking attractive - would
! cod lis sales Increase
As .c- the merchant who doesn't 81
/ veYeise h-ecsuss larger sso-es use la:.
| Sc. ADVERTISEMENT eee- let re sag
( TIA. many tines well written and Goa.
/ v.oc.ag small Advertisements are z 1cA
I h<s,er trade drawers .Ssa larger az.
veC-seuea:s poorly written sod 10:
Interesting 70 the p-otc II their sen
go. nskecp. Tie rerchsa: who takes
space II e. rs town pz,<rs ard res.
/ leccs 20 Use TIA, SPACE n ecci atvsa.
;sge !? :-e3reo, changes IS psy.r
Tor dead horse and 1,igA. letter have
60 stTs-t-s..g space and put TIA, -1oa.
e. II h!s stcck..S where IL won't drs Y
interest
70 he Ce-cha-. rto admits z--
k.ad = st-s-..s-- = DIS a-s -eve-
increased rs business ve would SIG
c=s- "a. - -u-- - -s.-c - --o- :
kind o. hs.t Re should ~ csw = 9.
--cs al -. OF. - Tia, oH --- soi =
= al dong --A smelling d.Ee-s-,
tco- IS competitors
TIE E=-ch2c. -bo th:.ks rs bus
-sss dos oct require et7s--s-rc -
vs-.o-s -szs--s : H-=s.-i - ---S
John jones' o-.=-ei s.9-e smaller = =
yo--s- VI - ss-e kid = - ~
disc, I'D yo- sd = c'r.t-'t ,-a.- &
:, u = u, - 1ivs---s=i -Aa- - was
= -5-1 a. v2-;el t-s.oess- az =
ST = -rl-T - s.5-e : l1-cs- III
!3--s-.- go - .a-c-s- = -7E-
VI:
t. t.c-sS- tz---= y -hs-1 81 : -
Ce-c12-; w1o cries Er,t go, -
IT'S CE->@zs Advertisement :
t91- weeks st-s- 80 1z:s v1-- a-1e-
merchants 80 taking s.-- 90,
ac1 -=2 -.-.-s = t.+s-- -! = 49,
-
:. : : W. koo-1 90. -ta- may O.
- .z--es- s-o-e- G: I,1sy ws-@ o-..-
= - --=s=-- - = - t.z-a. l.
u - go E--5 - 4.7=---s.-c. oa-.-s
- - -=--.= -e---a--5-se - -
prices i s---2c---e s-1-=s al co---
-a-- sz-@s l-9- : -1= s-a-s- st1-s--
q ~! 1s~= - SIZE c1il-.,..--.-: =
g-u-. --oT--=1 - F-s- -. 1-s.-
osss - atvs--s-- z.5-- - -.---
danes. VI - - t---@Te-s - IL
-e--s--- - - 81 .z- - Ike
--------- : ss-l-'-s2--!o1 us. ST -
sE.ls = !ou ND s-es- to,o 10 -
to- = re. -..=- -.9-Es-ts3oks 81 81
business
School Gardens In Cheyenne. Wyo.
T.e Ces!=E-= fW-ol lEP-ovs-e7-
so---s-! rs --s--1le5 : Eovs: Co~.-s
Oa7e-e-. Z-o-E IL ch-s6-s- - -
.gw- =. 1e 5-s- distributor q s--i.