Evening star. [volume] (Washington, D.C.) 1854-1972, 1906-02-03
FORTY YEARS AN ADvERTislNG
AGENT, IS85-19O6. BY George Pres
bury Rowell. Illustrated New Yol

bury Rowell. Illustrated. New York:
Printers Ink Publishing Company.
Mr.. Rowel founded his business as an
advertising agent in Boston March ., 1870
and he retired from the work August 81
1905. In those two-score years ne became
identified with the work or soliciting,
writing and placing advertisements IN the
American newspapers and periodicals 10
degree that has earned for him the hghiy
honorable title of dean of the corps OF ad-
vertisinR agents His recolIections cover
wide range of affairs. Always hard
worker impatient OF idieness-eve1 during
his, days as an amateur farmer with
keen eye for details and remarkable
memory, he possesses now the best possible
qualitca tons for the preparation oil a DOCK
of memoirs of interest to q wide range OF
readers One does not need to be identihed
with newspapers or the advertising busi-
ness to appreciate these papers, which were
originally published serially In Printers
Ink and are now, at the earnest Scilcita-
ton of a great number, put into book FORM
One of those who read them DURING their
serial appearance scolded the author for
producing matter that comp slled attention
when the reader not concerned IN the
details set forth. Mr.. Howan has Il way OF
interfering an anecdote into the oescrip-
ton of q business transaction which leaves
no chance for skipping. His memory for
names, cultivated as necessity, as ne tells
at an early stage of his business career,
stands him now IN gOOu Stedl III SPtNiiiS
his narrative with entertaining rersonal-
ties.
The author traces the development Of the
advertising business % It's present hlsh
state. He lays down the broad principles
which should govern the relations between
the advertiser and his patrons and the ad-
yertiser and the publisher. Mr.. koWeu S
doctrine has always Deel TO place Inc au-
yertisIng business upon the basis ot square
dealing, and his work as demonstrator OF
actual circulations has rendered INN no
table figure in the history of American
Journalism. go
The book is occasionally illustrated with
portraits of some of the men who nave
been associated with Mr.. Row2li during ms
forty years of work in this Held In 4 large
sense, these papers form IN aufobiosfaphy'
and the reader learns much about the Ill
versions and aspirations of busy nan,
who yearns for the farm. and above all,
the trout lake and stream. Many of the
entertaining side trips taken by the reader
under the efficient guidance of Mr. Roweil
lead into the wilds OF Maine ana New
Hampshire.
Taken altogether here rs Il hook that
breathes the spirit OF business briskncss,
of enterprise. the grasptng of opportunity,
of hustle and of true friendship
IN OLD BELLAIRE. BY Mary Dillon, au.
thor of The Rose of Old St. Louis.
Illustrated by c. NJ Relyea. New York:
The Century Company.
Old Bellaire is easily to be located in
PENNSYLVANIA somewhere between Harris
burg and the Maryland line, within few
miles of Gettysburg. 1t is a college town
and was once a barracks town as well. In
the days before the war, the college was
we'll attended by young men from the
southern states and between them and the
officers at the army post society in old Bel
laire was gay indeed The story opens de-
iightfully. with the softness of the Septem-
Der atmosphere emanating from the pages.
College has Just opened and old acquaint-
auCes are being renewed. The attention OF
a laughing group at the front steps or Bel
laires most distinguished residence is at
tracted by the spectacle of the president OF
the college escorting to his home demure,
unCrnOlined New Englander, the teacher
for the children of the professors of the
college, Just arrived on her first trip out
OF her native section. The eyes of hand
some young South Carolinian light upon her
with interest. He is a famous heart-breaK-
er. His interest is picqued by her staid
manner and he sets seige to her affections.
The story ends-weil, as most love stories
end. But between that suspicious begin
ming and the ending, there are days OF
darkness, Of heart-burnings, of despair. of
danger, of war itself, with sympathies d.
Vided and friends on both sides. The de-
mure little New Highlander proves herself a
heroine. and the dashing young South Car
Gilman, after a severe trial, is brought to
high plane of purified manhood through
her influence. The author has presented
charming picture or ante-bellum days, With
out the slightest rancor OF seCtionalism. In
Cidentally she permits two interesting
gllmpses of Uncle Robert" the leader of
the confederate forces, before and during
the struggle.
A LOST CAUSE. BY Guy Thorne, author
of When 1t Was Dark" New York:
G. z. Putnams Sons. Washington;
Woodward & LOthrop.
Readers of that remarkable novel when
70
OF the appalling results following an APP
parently positive proof that the resurrection
did not take place will be somewhat disap-
pointed in this story from the same pen,
which deals with a religious subject. but
in less striking manner. Mr.. Thorne writes
as a propaganda, in behalf of the Estab
lished Church of England. opposed to
the evangelical churches which are at this
time Strenuously contending against the
hiGh-church practices of the state religious
institution. He sets forth In terms which
he asserts are strictly impersonal an &C
count of the efforts of the protestants to
break up the custom OF eievatlng the most
He resists the accusation that the tendency
OF the Church of England is toward Roman
Catholicism. His fiction consists in the as
sumption that the organized movement or
protest against these practices is the result
of sordid money-making desire on the
part of a small newspaper publisher in one
OF the London suburban districts.
FOSTERS COMPLETE BRIDGE. BY r.
+. Foster. author of Fosters Bridge
Manual" &c. New York: Mcclure,
Phillips & Co. Washington Wood
ward & Lothrop.
In this beautifully printed little book Mr..
Foster sets forth concisely, in that admir-
able manner which has made him fav-
orite authority of card players. not only the
fundamental rules of the game OF bridge.
but the various theories of play which are
advocated by different opponents OF the
game. lie holds that Il Is the essential
function OF handbook a sport OF any
kind to tell all that is TO be- known by a
student I'm the briefeSt possible space. and
N IL not the ftInCtinp NJ tho authar 70