The San Francisco call., 1906-09-17
$50 GRANpS, AUTO
daANDS And fine PIANOS
in GREAT PRIZE C0ATES'
Eilers Music Company Con
ducting Novel Pu5,;cit.
Campaign.

As announced in previOgs issues. th|
Eilers music people, in order 10 cak|
up for lost time and crowd full ye lr
business into the remaining fe'S mon
of their business year. which ends Ja1I
uary 31st next. have announced 2 gre
word building contest which 1t Is
pected will reach every hoRis in thI
West
Valuable prizes are to be given i
those who send the llrEest origin
list of correct English words niade Iro
the letters used in spelling the t1re|
words EILERS MUSIC frj1iSNNY- In|
cluded in the list of pr-ze; is a Iaze /
ton piano, Decker p:ano, ktrba
piano, as well as seyeral other niS
grade regular upright pianos include
in the list of prizes. amounting alto|
gether TO 50 1000.
This is at once the mos; liberal AZ
most extensive advertising. camp :.
ever inauScrated in the plano tr1ct|
yet the business of tbs concern il Il
extensive that it is expected tc aHsoEr
to. just about three cen1 on every go
lar OF the anticipated business that q
house intends to secure Nith N I le- -t,s
specified.
Our business is unlike a .r@g.lar II
tail mercantile establisHr'eht. s9hi
t.ilers in commenting Spon ~ ~
sitiOn. '-fO- You know. Ohce RsiI AZ
a good piano that question. * - -
mined for all time. and while A -
percentage OF our business see
through the good words that f1rrne !
patrons and friends mag speak Tor
still we must continually eSfJcavor Il
find new trade. We must eyerlaStlnE |
bring our business and our metE0u
10 the attention of the thinking peoI
pie.
I'm lines of commerce involving % /
sale of articles of everyday. denau
once a merchant has his business esI
tablished and. has becoTne known foI
fair dealing and courteous strea trnen
the trade comes to him every day w1tnI
out much further EFFORT. but win uI
nd
We have an attractive propO7iti0ns an
once people know it We invariably Sc
cure the business. -E+f
ELIMINATING SELLING COST.
The reason the Eilers stores s.
so many pianos. he continued.
because of our ability to reduce tn
selling cost on each instrument TO "
buyer. If every piano buyer had tA
opportunity of going TO the ractorI
and securing specially selected plah
qt the price the wholesale deafers sNh
buys thousands of them annually. paw
Cor It. it Is apparent that a-large shar
OF the regular retail price could = |
The retail price of piano consist
of what it costs to make same. pfn
manufacturers profit plus the fetai
ers' profit and plus cost or sale Nan
ufacturer sells many pianos to en-
firm he is willing to sell for lass. tha /
in small Iots-tAere.s where the. Etler
AN ENDLESS CHAIN.
1T the dealer sells many pianos IA
need not ask a large profit on each IN /
strument. II he does not ask iarg
profit on each Instrument he can read
iIy sell a great many pianos where al
old fashioned dealer could sell oUt Il
few ct the old time high prices. &
Thus IL is that in selling many pi
amos the Eilers houses materially re
duce the selling cost of each. 1t Is II
a 44r4t q
principles that the Eilers successes ar
made possible In other words. We-c0n
closer to enabling the retail buyer Il
secure his plano at factory cost th4lI
any other concern. and once the pub
lic realizes that the quality OF 0uI
pianos is as high. and probably higher1
than anybody else's il Is undoubtedly
easier for US TO sell thousands Of piI
amos fban 1t is for other dealers TO sell
hundreds
CONTEST OPEN TO ALL.
This publicity contest Is open to al
except Eilers employees and their fam
HES and will be Conducted on aDsoluts
Everybody has e chance before noon o|
September goth. when the lists VIII
close
EiIers Music Company Is now re-es
tablished in their beautiful new storj
at 1130 Van Ness avenue. San Francis
co. where they have three floors stocked
with fine pianos, as well as pipe or
gans. Orchestrions and the many elec|
trio self-plsyins pianos, many or tnen|
which have been original ted and del
veloped by this house. The establish
ment is easily larger than any twd
other establishments there. and. as II
evidenced by this word contest II II
proposed to DO business, on a thorough
ly large and liberal basis.
The Oakland store. which has 1uS|
been thoroughly renovated and redecI
GRATED. will be continued. as heret0f0re|
at 1915 Clay street. near Eleventh. and
opposite the First Congregational
Church.
The Stockton store Will be cOntin ued
At the old stand in the Mail buildin s|
Replies to word contest NAV be adj
dressed TO the nearest point. marked
PUBLICITY DEPARTMENT..