The Minneapolis journal. [volume] (Minneapolis, Minn.) 1888-1939, 1906-04-05
BURST OF BLOOM
AT MANNHElMER'S
BIG ST. PAUL ESTABLISHMENT
2 HOLDS SPRING OPENING.
Beautiful Windows and Gorgeous Dis
plays Within Tempt the
Public.

One was reminded very strongly at
Mannheimer s today of the great shops
of Paris and Berlin and London
shops that play a most important part
in the educative scheme Of foreign
travel. A great shop or store, it 1t
be modelled upon the broader lines OF
exhibition, is more informing than any
thing else, unless it be great museum,
that city can possess.
The note Of individuality, which so
many American stores strive for and so
many fail to achieve, is the dominant
one at Mannheimer s. This quality OF
ingratiation challenges analysis, and as
women are seldom analysts, most OF
them will never know why it is they
Just now there is invitation in the
very windows, which lie in wait for
the feminine eye, and lead even the
most obtuse as humble captives within.
This Individual note is expressed in so
many ways. There is everywhere a
radiant sympathy with the season, the
pleasant spring weather putting the
great, numbers Of visitors into an ap-
preciative mood. Then there is the
that is expressed at Mannheimer by
the selective way in which the great
establishment absorbs the products OF
the world. It may be Paris hat or an
English costume, but the quality Of
selection has made it finally Mann
heimer hat and Mannheimer costume.
The window display is itself worth
trip to see. It Is, you may
say, the prolog> to the opera, for
it turns out the moral of 1.-THE we'll
dressed woman-complete and beauti-
woman of the spring of 1906 that is
TD,,r1 haro Aha ~ IN oOft
chastened lavenders, atmospheric blues,
the painters pinks and natures own
elusive greens-in short, the woman
who elects to obey fashion in her
happiest mood and wear the gentler
pastel tints. r, +}~
The decorator has been careful to
point out to the passerby the fact that
Easter is at hand. One Of his window
designs is an oval Of monster proper
tions. set in a cloud Of Japanese wis
terra and with tiny-winged creatures
The symbols rub shoulders, for, out Of
the egg rabbit gazes and great sheaf
Of Easter lilies point ones thoughts
altarward. There are other fowery
symbols of the spring and Easter plum
age in plenty, with a chic lady in a hat
and a ruff that are twin sisters of CO.
| quetry above gown Of demerest gray.
Inc cOSCumes III CHG W1HuoWS OHly
serve to stimulate ones curiosity con-
corning the coat and suit department.
on the second floor. Here the display is
truly satisfying, distinguished above
other springs displays by. the peculiar
| harmony that exists between the ten
| dency Of fashion to dress her devotees
in light colors, and the spring sunshine
that streams through the great ex-
psnse Of window. The smart white coats
| - - T. L,
touch Of black on SO many Of the deli.
cately tinted costumes, Indicates how
strongly this modifying note Is to be
favored. BY it's means all the pale COS
tunes are made becoming to every face
and figure.
| Here and there the eye is held by the
new tussa silk coats, the lovely white
lingerie gowns, the CLINT and sheen Of
the new radium taffetas, and the soft
appeal Of the chiffon voiles. The sur
| shines thru the purple feur de lis anc
the perfume Of American Beauties min
giles as one leaves the Fascinating place
with the vision Of a fabulous lace cos
tune. On the floor above there is tn.
needle art section, where one finds
among SO many other novelties, the new
shadow work, which Is to prevail OF
shirt waists and on the finer tabl,
pieces. The millinery department
echoes in color tint, and general chic
ness of style the suits, with here ant
there special appeal in the shape of :
/ Paris model.
In fact, no single department. Of thi
vaded with the spirit Of the spriny
opening, from the footwear to the hat
and gloves, by which my lady's cos
tune is rendered complete. Every
s where the decorative note is purple
and the feur de lis the flower mos
favored.