The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1906-12-30

GOldnelQ, New Lee. zl-ll 4NSNduds
where they have come to reckon time
by strikes In the various mines that
have been opened up in different camps
during the last year or two, the old
year is drawing to a close. The season
of holiday festivities is at hand. and
here In Goldfield, as elsewhere through
out the length and breadth of the civ
flied world. the spirit of Christmas is
abroad in the land. Goldfield, though,
is a camp of men and women, mostly
men. There cannot be much Christmas
without the children, however brave a
front the ADULT may put on.
So business, and especially the bust
ress of the. J.. Nj. Sullivan Trust COM
pany, is gc:iig on in the same old way.
That company could not, indeed. devote
much time to holiday observance. The
inexorable wheels that have been Gre
ated by a master mind must continue
their revolutions. Otherwise the work
+ for which they were created would pile
up to such an extent that even the
Wonderful machinery of the company
would not suffice to bring order out of
the inevitable chaos.
During the three weeks have spent
In Goldfield I have been afforded every
opportunity for studying the Sullivan
Trust company and it's methods. Every
scrap of intelligence on the books of the
corporation has been at my disposal;
the mines opened and developed by the
company have been opened to me. 1t
is pleasant to be able to say with all
candor that the investigation has re-
veaied nothing to the discredit of the
J.. NJ. Sullivan Trust company, or of l..
NJ. Sullivan, fits promoter nd president.
Stands in LimeIieht.
There are people who have decried
ethe advertising methods of this COM
pany. 1t is perfectly true that every
important newspaper of the United
States, since the organization of the
company in February, 1906. has con-
tanned advertising in considerable vol
ume announcing the various promotions
prepared in and put out from the Sui
Ivan offices on one of the principal
corners OF the magic city of Goldfeld.
The people who decry the advertising
OF mining propositions forget at least
two important facts:
First. unless the advertising was done
many people who would like to invest
in meritorious enterprises would be de-
prived of the privilege of doing so.
Second the moment q mining promoter
begins to advertise he steps immediate
ly into the limelight, as it were. He
not only risks adverse criticism: he in
vites Il. For, he gets out of the old
fashioned, the beaten path and steps
into a new way. The eyes of the public
are turned upon him. II there is a shred
of honor in his character he must
make good That the L. NJ. Sullivan
Trust company has made good" is the
universal verdict. and it is a just YER
diet. Not one of the original sub
Fcribers to Sullivan promotions has lost
te1 dollar through such subscriptions.
Met single contrary instance can be
pointed out. The record is one that has
never been approached by a corporation
organized for promotion purposes. In
this respect the L. NJ. Sullivan Trust
company has record that is absolute
ly unique.
Now the time has come when this
company is endeavoring to work out of
the promotion business, as a promotion
business, and into the work of open
ing and developing mines. Early in
December the company announced in
its regular market letter that it would
not be able to execute orders for the
purchase and sale of stocks except dur
ing the promotion period of its own
companies. II has even refused to ex-
ecute orders for the purchase of its
own securities after listing, and has
told inqulrers to buy the stocks from
reputable brokers.
Is Opening Mines.
The reason assigned for this step is
that the Sullivan company's mining
business has grown so tremendously
that practically all of the time of the
big staff is required to operate, man
age and attend to the details connected
with the various companies. 1t was
necessary, during the first eight or
nine months of the companys exist
ence, to promote properly its mining
companies and TO make market for
them. Now the properties are rapidly
growing out of the prospect stage and
into the property stage. Approaching
the trust that has been reposed in if
by thousands of clients who are scat
tered practically throughout the world
the company now believes that the
sreatcr part of its time should be de-
voted to the making of mines out of
the prospects it promoted in 1905 rather
than to the promotion OF new compa-
MES I'm 1907 Further. the necessity for
tbe promotion methods used in 1906 has
PASSED away. This, If for no other rea-
son than that the Offices are already
Inundated with requests for allotments
OF stock in all the promotions planned
for 1907. The company has firmly es-
tabIished itself in the esteem OF the
general public.
). This does not means according to a
hik.l official of the company. that no.
rnorc advertising will DE done. 1t is
,,-o,,osed 10 continue advertising In OK
der that the public may be Informed