The Paducah evening sun. [volume] (Paducah, Ky.) 1906-1929, 1906-07-25
Advertising Boston.

We cannot speak too highly of the
wisdom displayed by the city fathers
in Boston who have appropriated
$4,000. and taken steps to secure
like amount by popular subscrlp-
ton. for the laudable purpose of de-
veloping their city by means of
printers ink. Imbued with the be-
lief that advertising is good for in
dividuals and corporations engaged
in business, they have wisely con-
cluded that Boston's Industry and
commerce can be Increased by re-
sort to the accredited channels Of
publicity. This is not by any means
an initial or a pioneer movement.
Many cities and towns throughout
the union in recent years have added
to their growth through advertising.
Such publicity attracts outside capi-
tai. which, in turn. strengthens the
community. gives an impetus TO in
dustry and increases its general
prosperity. When Mayor Fitzgerald
assumed Office he voiced demand
for "a Greater Boston" We feel
that his hopes in that direction Will
now be realized. for advertising is
the keynote of commercial success
today, and the individual. corpora
ton or municipality that seeks re-
turns without its all is merely vast
ing enort.-wall Street Journal.
The Wall Street Journal is right.
Advertising is the keynote of sue
cess in nearly every business, wheth-
er that business be the development
of a state. a city or an individual in
dustry. Boston's proposition to
spend 100000 in advertising is
more than matched by st. Louis.
which expects to spend several times
that amount in general advertising.
The south is seeking immigration
and new industries, and yet most
southern legislatures would regard
an annual expenditure of $4,000 to
attract immigration as bordering on
wild extravaganza, but Cuba wants
immigration, AMI does not need II
one-half so badl. as the south. and
its congress has voted 81 100000 TO
be expended in that work. A Few
DAYS ago a Florida planter came into
the Office of the Manufacturers Rec
ord to inquire whether he could be
directed to any source from which
he could secure farm iaborers. MY
plantation" said he, produces only
about 100 bales OF cotton annually,
against 400 bales before the war,
simply because of the lack of labor
TO cultivate It," From a truck
grower in the same state comes
similar appeal. In fact, everywhere
throughout the farming regions the
cry for labor is as pronounced as In
the factories and mines. Landown-
ers are begging for men 10 cultivate
their Idle property. furnaces ana
mines are running far short OF their
canacity because workers are not TO
he had. cotton mills are consuming
half a million bales less than they
would be using If they could put
their idle spindles and looms 10
work And yet while the south is
doing much talking about these
needs. IL is really doing but httle
active work. The state which needs
laborers must follow Boston's sH-
annie and be ready TO spend iiber-
ally 10 get them. The average man
would think that certainly BOSTON,
with its vast wealth and its great IN
dustrlal interests (the factories
within the city limits in 1900 ex-
ceeding in capital the aggregate
manufacturing capital oil ueorsia
and Alabama in the same year, ;
would hardly need TO advertise. Du'
the shirt of New England knows no
limI, TO its activities, and TO TINS
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