The Minneapolis journal. [volume] (Minneapolis, Minn.) 1888-1939, 1906-09-02
ATKINSON OPENS A
BEAUTIFUL STORE
EVERY APPOINTMENT APPEALS
TO WOMEN OF TASTE.
Departments Include Everything that
Appeals to People Of Refined
Taste in Dress.

AS an example of what good taste,
money and business enterprise can ac.
complish with an old building is shown
IL the, E. E. Atkinson & Go. store,
Seventh street and Nicollet avenue,
which has been completely transformed
the most complete and artistic in it's
afrangement OF any in the city. =
For months q large army of working
men has been busy and in another week
the building will be completely finished.
MI. Atkinson has been receiving the
congratulations and thanks Of all the
business men who are interested in the
general appearance Of Minneapolis and
Nlcollet avenue in particular, for the
exterior of his building is one Of the
most attractive in the city, presenting
several features that are new. The
main entrance is especially attractive
and novel, having a great awning of
opaque 81 ass supported by artistically
wrought iron brackets. All around the
edge OF the awning is pancled de.
ST. sign g &c OF Tiffany glass in beautiful
shades, each panel bearing letter of
richly tinted globes complete the a ar is
tic effect. Above the great plate win.
doWs on both Nicollet avenue and Sew.
enth street are glass panels in attrac.
tive arts and crafts design.
The change in the interior of the
building is even greater. All parti-
lions have been taken away and only
the supporting pillars obstruct the
floor, space of go by $50 feet. All the
woodwork and trims are mahogany of
beautiful grain and finish. The walls
are green and the ceilings soft cream.
Around the lower part of each support.
ing pillar are handsome mirrors.
One OF the most artistic features is
the, mahogany latticework, in graceful
design above the handsome glass show.
cases and thru which the light falls
with, charming effect. At the back
OF the room is balcony handsomely
finished in mahogany, which contains
the, general offices and rest room for
customers.
The main floo or will be devoted to
goods, gloves and in the back part will
be one of the most complete fur depart
ments in the city.
The second floor will be given up ell
tirely to suits, cloaks and costumes.
This room has been transformed into
one, Of the handsomest display rooms
In the city. The floor is covered with
green velvet carpet, and green burlap
covers the walls. The cases to hold tho
gowns are all mahogany and the walls
are lined with mirrors in mahogany
frames. This firm makes speciality of
trench gowns and two rooms have been
fitted up in the Louis ". style for
their special display. One room is in
green with brocaded panels set in the
walls, and the other is in rose color,
with white enamelled trim.
!, The millinery department will be in
the third floor and will occupy the
larger part. The arrangement is ex-
ceedingly attractive and ono of III
in,ghte:st, ARREST and most convenient in
the city.
The French hats are to have a room
of their own, which is all white and
gold, with. tiny panes of glass in the
white castings. Two great showcases
with heavy mahogany base are in the
center Of the room. 49,, .,'.>, = - WV nv
:. The lifting rooms are most artistic
little affairs, in green burlap and ma
hogany: On each side Of the mirror
are ar, fatticed windows and the electric
lights are arranged in artistic designs
TO shed clear but soft light. The fit
this floor, and every convenience nos
sible has been installed,
The children g department will be in
the basement and every need of the
average child can be found.
The great abundance of light which
floods the entire building is especially
gratifying to the women shoppers who
realize the change artificial light makes
III. colors and the need of purchasing
wearing apparel in the daylight :
A large part of the fall stock has a l..
ready arrived and as soon as the build
ing is fully completed Atkinson & Co
will have big opening with something
to interest every feminine Minneapoli-
tan. :,'> --s1- - -aes,s,s:,s:- 80