Los Angeles herald. [microfilm reel] (Los Angeles [Calif.]) 1900-1911, 1906-02-18
Sales Were Unprecedented and Four
Thousand Cars Found owners.
Attendance Twice That Of
Last Year
ACKNOWLEDGEMENTS ~.


With all records surpassed Tor at
tendance and sales at an automobile
show in the west, with exhibitors, off
Gals and the public alike pleased with
the seven days of unbrokcn success to
it's credit, the fifth annual display of
the National Association of Automo-
bile Manufacturers closed last Satur-
day night in the Coliseum and First
Regiment armOry at Chicago.
The finale of the record show was
signalized when the hundreds Of auto
mobile horns in the two big buildings
swelled into a honking chorus of fare
we'll. the pandemonium being increased
by ringing of gongs and the cheering
Of exhibitors. There was noise, con-
gratulations smiles and merriment OF
every side, the manufacturers declar-
ing themselves delighted with the sales
made and with the interest manifested
in automobiling by Chicagoans and the
west.
Exceeded Expectations
While it was expected that this
years show would surpass those OF
former years, it was not anticipated
it would so completely overshadow its
forerunners as it has done Both the
attendance and the sales were far il
excess of estimates made by the man
agement when the show opened.
The attendance of last year was re-
garded as highly satisfactory bu
when the official records for the show
Just closed were made up 1t was founc
that more than twice as many persons
had passed through the doors as did sc
a year ago. The record of the atten
dance by days shows that the enor'
nous total of 100000 men and womer
viewed the glittering lines of cars il
tue
Sales were on a par with the attend
ance and proved that a larger per
centage of those who visited the show
did so with well stuffed pocketbooks
February 3, when the show opened
General Manager Samuel A. Miles de-
clared that a business of $4,000, 00t
would be extremely good. This figure
was entirely surpassed, however, by
the sales actually recorded, for the
business done approximated $710000O.
Mr.. Miles estimated that 1000 large
cars had been disposed of at an aver
age cost of $4,000 each and that 300t
smaller cars had been sold at an av.
erage of $1,000 each. In addition, hi
estimated that the makers of part:
and accessories had done q bushes:
approximating 100000.
Machines Come West
OF the machines sold the majority
We're for points outside Chicago, tina
city now being the great buying cen
ter for automobile dealers from as fa'
west as the Pacific. More than 200
dealers were in Chicago last week, rep
resenting states south, west and north
west of Illinois and covering a vas
extent of territory.
Despite the large representation o
buyers from other states, however, j
was estimated that at least 600 car
We're purchased by Chicagoans. Eacl
of the dealers who journeyed to Chi
cago took with him three or four Gus
toners, while, in addition, thousands o
individual automobilists attended tn
show from scattered points.
Altogether it is believed that at leas
10000 visitors were attracted to Chi
cago from distant places during tn
week, and it is estimated that the,
spent, exclusive of automobile pur
chases, $1,200,000.