Los Angeles herald., 1906-12-26
GREAT WESTERN BUREAU IS
ORGANIZED
VIII Cover Territory West Of Missouri
River and Produce Talent at
Lower Cost Than Pre-
viousIy
viously

literature art and music and gradually
extended his interests throughout the
southwest For seven years the Great
Western Lyceum bureau under f. d
Hawkins in Salt Lake and G. A
Shaw in Portland has catered to the
middle west and the northwest and
now all these interests have been com
bined, added territory taken in and a
new corporation known as the Great
| Western Lyceum and Musical bureau
has been formed in Los Angeles to
control the entire territory west OF
the Missouri river, its general OFFICES
in Los Angeles with branches in San
Francisco, Salt Lake and Portland.
Its officers are Los Angeles men.
L. e. Behymer, president; b. r. Baum
gardt. lecturer and writer, vice pres
ident; A. G. Bartlett, secretary and
treasurer, with c. A. Shaw and F.
D. Hawkins as general managers IN
the field. The capital stock of $4,000
is almost all taken and already five
agents are in the field actively en-
gagged in completing next season S
business.
Has Wide Scope
The great scope of the lyceum and
musical business is practically un-
known. over 100000 worth of business
was done last year west OF Denver
| 16S courses were sold in as many
towns and cities at cost OF from
1910 for six events UP to as hlgh as
S6SOO and some of the brightest MINDS
in the lecture field and the most orll-
liant vocalists and instrumentalists III
the musical field come under the ly-
| ceum management.
| The most of the active work takes
| place in towns and cities OF from oVoU
to 25,OO0 population and fills a nlche
not occupied by the theater or Ine
vaudeville field; in fact 1t is an edu-
Gator that augments and helpS THESE
| lines of amusement. All the petter
| class lecturers and concert artists are
handled this way and prove great
addition to the musical and literary
| life of this country. :,
The events are usually held IN
churches, halls and special audltorlumsr
but the big singers and instrumental
lists handled by Manager Behymer III
this part of the country have appeared
in the Wyatt chain of theaters, MI
Behymer having secured the privliese
to play them over the Wyatt circuit.
In the middle west and the northwest
the Great Western Lyceum bureau, un-
der Shaw and Hawkins, have enjoyed
the same privilege from Peter NC
Court of the Silver circuit, in Colo
RADIO. and John Cort of the huge north
west circuit of theaters.
The Great Western does not Intend
| to take up the theater or the dramatic
| business it simply uses the theaters
| for it's big artists to secure a larger
seating capacity, renting or using a
percentage arrangement. The theatrl-
cal managers will not assume the heaVy
guarantees given such artists ana
therefore leaves the field open to the
lyceum men. These bureaus in the
west up to the present time have car
ried on the work in their respective ter
ritories under separate managements
| over 1853 courses now being In opera
ton in as many different towns, as, FOR
| example, the polytechnic course, IN thls
city: the new university course of lec-
lures or the great philharmonic course
of singers and instrumentallsts.
Are All United
From now on these interests are al
| united and some of the first of the
literary and musical people to appear ir
this city will be Jacob Riis, Gov. La
Toilette, Maud Ballington Booth, Rev
| Newell Dwight Hills, William Jennings
BRYAN, Rev. John M. Drier, MADAM
Schuman- Heink Moritz Rosenthal, the
| pianist, and Arthur Hartmann, violin
| ist. Most of the time given these grea
artists in the west come directly under
the Great Western management.
The musical talent coming into New
|
all the United States by one manager
or a series of managers The Grea
Western will represent musicallI
Charley Ellis of Boston, the Symptom!
| association of Chicago, London u
| Charlton, Henry Wolfsohn, r. E. John
son and Haensel & Jones of New Yorl
city. The literary talent will be Sc
cured with the Clayton bureau OF Chi
cago, the Britt bureau of Boston anC
the ]. B. Pond bureau of New Yorl
city.
In fact, although not a trust, this as
sociation, by taking fifty to sixty nights
of an attraction on a cash guarantee
can secure it much cheaper and by
sending out advance men and listers
sell such attractions 10 the Inanaseri
of clubs, and by doing individual worl
in each town can sell to the local clut
cheaper than heretofore, when only
| eight or ten dates have been secured IL
the same territory, with long jumps be-
| tween and heavy railroad fares.
1t is the merchandising of the mu'
steal and literary brain and placing II
before the greater number of people al
the minimum cost, the wholesale buy
ing and the judicious retail distribute
ing.
Messrs. Shaw and Hawkins have
started east and on January Will meet
the big musical and lyceum managers
of Chicago, Boston and New YORK IL
Chicago, and together buy the best
singers, lecturers and entertainers fol
next season. over 100000 worth of tai.
ent will be used west of the Missouri
river.
Easy to Unite
1t is easy enough for the Great West
ern to unite with the Clayton burear
/, and the Britt bureau and take all the
} time available of Ben Tillman, La Fol.
} lette. w. ]. Bryan. Mrs. Booth, Opit
Read, and hold it between them. Anc
just as easy to unite with Newman OF
Chicago, Slack of Denver, Wolfsohn anc
Charlton of New York and take all the
time OF Gadski and Sembrich, outside
of the grand opera time, or of Kreislei
the vioinist, or Hekking the 'cellist
and divide it up between their patrons
and at such a figure that the local man.
ayers can in turn give less price pei
seat to the struggling student, teacher
and thinker of the reading, thinking
singing and playing world.
There is another feature of the work
BY securing artists for many dates, q
raaaOuahla charge can hp rnada %,