Evening journal. [volume] (Wilmington, Del.) 1888-1932, 1906-12-19
HIGH GRADE GOODS.
in GREAT DEMAND
Christmas Shoppers This Year
Want the Best and Can
Pay the Price
BIGGEST BUSINESS EVER

That Christmas ever the barometer
Of our national prosperity. indicates
highwater mark this year is evident on
the street and is confirmed everywhere
Fully two thousand were doing bust
ness" in one store alone to-day.
| Prominent merchants are convinced
that the popular taste has been elsvat-
ed during the past year, and that shop
, pers. instead OF spending hard-earned
cash on trinlSets and baubles, costly
but invaluable, are investing this year
in those things which, If OF less in
trinsic value, have more real usefulness
and therefore greater value. That the
stores have laid in a higher grade OF
stock is also a significant feature. Peo-
pie no longer demand for their dollars
the things that glitter-that seem-to-be
and are but sounding brass" II
buying brass. they ask really artistic
creation. preferring something OF a
masterpiece, and the article goes for
what 1t is and no imitation.
Art Goods Sell Well.
line marbles, statuettes. dainty ami
mails in bronze. copper and ivory, here
tofore never seen in shop windows be-
merchant, are offered to-day and are
having a great sale. For instance those
works OF our great artists which in
other years would have gone on exhibit
ton IN some museum. to be bought
perhaps, by an enthusiast or some
wealthy art ratron, are now In demand
in all the highor-class shops.
Merchants in every line OF trade re-
mark on this fact that the people o.
Wilmington want the real thing" FOR
their money. that they seem TO have
the money 10 pay, and that they are
not to be deceived or easily put aside.
Have a look in at the showcases. and
YOU will see diamond-studded cigar
ette-cases, nlatoh-safes. and a thousand
other things OF the luxurious type
even chased gold and silver-mounted
golf-sticksi Brassies with ornament
ed gold mountings. cleeks and putters,
some in silver and embossed in gold;
these arc for sale this season, though
unthought or by the golfer as gift to
his enthusiastic friend OF last year
Heretofore he was content with the
plain club. with its comparatively rude
thread binding heavily coated in shoe
. makers wax, for his sport. He has
the money to spare for something
luxurious this Christmas. That's tn,
difference.
Only Want the Best,
II the reader has doubts as to wheth.
er any sensible man would buy sucI
things, let him reflect that store.
window space is precious and that It Il
not utilized except where sales are ex'
Y pected.
Toys Of course. arc running well II
The lead Of All Other branches Of Christ
mas shopping. but while they, too. ar
Of n better quality and somewhat high
er price. they really don't count" for
as one manager put Il to-day: THE,
buy toys amy time: it is the fact tina
men. for example. are buying furs TO
their wives and. il a bit fastdious 70
themselves. Gentlemen" In fur-iinel
} coats are quite numerous on the street.
these days.
Musicians tell OF undreamed-of pros
e perity only the choicest pianos cal
u be sold to the Wilmingtonian. II
. wants quality.
g II makes no difference whether
% rains or shines, the busy shoppers ar
a out in force and spending money
e Merchants say that it IS the creates
q Christmas, from a business standpoint
d that ever happened.