davidaulloa/AmericanStories huggingface dataset:
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1906-08-09
Enormous Sum Spent.

A most conservative and composite
estimate shows that the business
men OF North America expend more
than $3.50, 900, 600 in newspaper and
magazine advertising alone. and un-
doubtedly a sum equal 10 this for ad-
vertislng printed matter in the form
OF circulars, catalogues, posters, fly
ers, etc. The grand total Of money
spent annually for North American
advertising. including commercial
printing. but exclusive Of all books
and the product Of the press. which
is not pure advertising, cannot be far
from s30O,OO0.0O0 a year
II my figures are correct, the appli-
cation Of printers ink annually costs
the whole civilized world, including
the expense involved in the printing
OF books and all other matter, whether
II be advertising or other literature,
and also including lithography, an an
nual aggregate Of about two thousand
millions Of dollars.
assume, and this assumption Is
sustained by many more competent
than am to estimate in the premises,
that the world, exclusive of North
America, uses somewhat more than
three times as much printers ink and
paper as is consumed by the nations
comprising the North American con-
tihent. Upon this hypothesis, which
/ believe to be a thoroughly reasona-
Bile one, ! present my estimate that
the worlds use OF printers ink con-
sumes an annual expenditure Of not
far from two thousand millions Of
dollars.
This enormous bulk Of advertising,
and this tremendous volume Of print.
ed matter, have grown within the
last 25 years to occupy position full
ly 12 times greater than they did only
a quarter Of a century ago. To rea-
lie this. let the reader turn to the
advertising pages Of the magazines
for few years ago and place them
side by side with the magazines Of to
day. Let him compare the size Of
the daily paper of half century ago
with the big Sunday paper Of last
week. Let him hold in one hand the
book catalogue of 25 years ago, and
in the other hand the catalogue Of the
books published last year.
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1906-08-09

"Yes'm,- said little Tommy Tipples.
pop died Of ammonia"
"Ammonia27 said his teacher. "Oh.
yes, I see. you mean pneumonia. F"
no, don't; I mean ammonia !
seen the label on the bottle after he
drank It."
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1906-08-09

ayers Of the leading periodicals. thoss
Of the second class n circulation re-
ceiving salaries Of from Is 70 50 per
cent less han the amounts Just mea-
toned.
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1906-08-09
E-~ar--s,---Ja,---va,----s
! IN THE PUBLIC EYE !
A NOTED IRISH LEADER

T. p. OConnor, ardent advocate OF Home
Rule in 1883 elected president Of the United Irish
League OF Great Britain. expects 10 visit this
country the coming September, is slated TO ad-
dress meetings ia Chicago Philadelphia and Bos-
ton On a tour Of Canada he will be the guest
OF the president Of the Canadian Pacific railway,
Sir Thomas Shaughnessy.
In 1881 Mr.. OConnor. familiarly known as
"Tay Pay" made a tour through the United
States and lectured on the Irish cause 70 large
audiences in all the principal cities, raising g5od-
" sums for ~the cause"
"Tay Pay" was born at Athlone, County OF
Roscommon. Ireland educated at the College OF
the Immaculate Conception, Athlone. and al
Queens college, Galway. For three years he was
connected with the Dublin press. then went to
London and for awhile was employed as sub
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1906-08-09

But the ruler Of these family
considerable
therebybut
indeed addition
Montenegro
Dno
Stretz
said the
voted administration the fourhh
~
We add that exodus
$4,000 Monnegs sought
inhabitants
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1906-08-09

profit Of the periodical publication
and that few of our periodicals could
.iFe. and fewer make a profit, If Il
we're not for the income derived from
advertising. II Il is true, as il is
claimed BY many. that 70 the press of
the world IS due In large measure the
progress Of civilization. then adFertis-
ing may. be considered as one Of the
main trunk progenir0rs Of the difIus-
ion Of literature and knowledge and
of those things which are the natural
Dushers Of progress.
Advertising men may be divided in
70 the following classes-the adyertis-
ing solicitor; the advertising agent;
the advertising manager. both for the
advertiser and the advertising ME
dium. and the advertisement writer
The advertising solicitor Is the most
in evidence. AS his name implies he
IS a solicitor. a drummer. or sales
man Of advertising His work is
largely outside; that is, he calls upon
those he would have advertise. be-
cause advertising. barring the classi-
fed wants in the newspapers. is sell
dom bought or sold over the counter
Substantially all Of II Is obtained by
direct OF indirect solicitation.
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1906-08-09

While advertising was born the day
following the birthday Of business
commercial advertising was not rec.
ognized as a business necessity. nor
As an accomDlice with business. until
aboli half a century ago.
when Is years Of age advertising
was, BY common acceptance. taken
into business partnership and ac-
knowledged TO be as much a CONNER
ciai commodity as -four, or any other
manufactured product. Then busineSs
accepted advertising as a commercial
Investment. and not as a trademark
ing expense. Before this Il had been
considered more or less Of an expert
Eent. and Invariably as an expense.
a sort Of business luxury or a side
issue. These quarter0f-a-century.
ago advertisers advertised. or seemed
10 advertise. under a more or less pro-
nounced protest. looking upon adver-
tising as a something which for some
unexplained reason they did not dare
not 10 use. but did not want 10 use.
and were not by any means sure Of
being able 70 properly utilize.
To-day, advertising is business
necessity and trade commodity, and
is so recognized, not as the fifth
wheel Of business. but as one Of the
four wheels; and. by many. as one
Of the two driving wheels
Substantially every North Ameri-
can publication carries advertising.
The total number Of copies Of these
publications issued annually in North
America. including dailies, weeklies,
monthlies. and all others Of regular
appearance. may exceed thirty'fiye
hundred millions. Assuming that
there are 100 advertisements. very
conservative estimate, in each issue
Of each publication. there would then
be not far from an aggregate Of more
than three hundred and fifty thousand
millions Of impressions Of advertise
ments during a single year.
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1906-08-09

Mr. Lehman halls
steefor
diplomat he
he left diplomacy,
Switzerland In January
Turkey.
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1906-08-09

editor the Daily Telegraph Later he served as London
said him that he written history fiction essays political science
He founder
and Ps Weekly author Of Lord
Gdsones House
Napoleon and articles and
distinguished parlmean journalist his hyninh
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1906-08-09
VICTOR EMMANUEL'S MOTHER

Margherita, the Queen Mother OF Italy. is
not only a very beautiful woman, a woman OF
much sweetness and charm. but also a woman OF
intellect What she has to say on the question
Of woman's attitude toward life Is OF no small
interest and especially so as she Is considered
one OF the best authorities In Europe on the sub
ject Of the education Of her SEX and also because
In the last 20 years even in her Latin country
woman has made much progress.
But Margherita holds TO od-fashoned ideals
declares herself absolutely opposed 20 any ex-
travagant theories Of what is called the emanci-
patton OF women: this her idea OF the ideal
woman-"a blending Of ancient reserve with
modern independence" Personally that seems TO
us. advice the modern woman would do well 10
stop a moment and heed, a not letting go Of the
ancient reserve"
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1906-08-09
A DISTINGUISHED AMERICAN NATURALIST

Naturalists are born, must come naturally BY
their gift Of seeing things" John Burroughs Is
one OF the born ones. one with the real vision
When you read what he has seen IN field and
wood what lay spread before him from mountain
top OF nights walk 10 hear a nightingale sing
you are not made irritntedly conscious that a
writer has gone forth into the open with writing
pad and sharpened pencil to catch SO much IA.
ture stun to I'll space. John Burrough is a na-
ture lover first, nature writer afterward
He grew up among people who neither read
books nor cared for them-wherefore his orig
inality. But always he himself was fond Of study
as well as fond Of the fields, and when but lad
Of IA began TO put down his impressions on paper
this farmer boy some day to hold first rank "a
critic and essaylst ere. s<,..<s.s
Fruit farming and literature in course Of
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1906-08-09
MONTENEGRO AND ITS RULER

Montenegro is very small country, but It's
ruler plays czar with assumption Of splendor and
state This ruler is Prince Nicolas, very proud
because two other daughters are married TO Rus
sian grand dukes.
Prince Nicolas is probably the most absolute
sovereign in Europe. but Il is the belief his su-
premacy is partially due 10 the clansmen-like feel
ing for a chieftain supposed to obtain in this
peculiar country. Peculiar in a certain jealously
guarded isolation, for Montenegro dscourages the
building Of railroads and roads. fearing intruders
and their taking possession. The Montenegrins
are the typical mountain folk, physically fine
specimens. race OF warriors. The chief riches
Of the people are cattle. sheep and goats. They
dwell In rude stone huts in thinly settled scat
tered settlements. their settlements connected by
narrow bride paths
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1906-08-09
Advertising Agencies.

There are, in America, a few adver.
tising agencies doing a business OF
several millions Of dollars year.
These concerns were established
years ago, and have built up a sub
stantial clientele and are among our
strongest mercantile institutions. The
rank and file Of advertising agents,
however, are not financially strong.
Many OF these agencies were formed
by dissatisfied and unsuccessful ad.
vertising solicitors and managers,
who. with a little business for a nu-
cleus, started in for themselves. More
than half OF these agents fail, and
some OF them almost Immediately.
would not advise any young man
to become an advertising agent until
he had had practical experience with
some Of our largest agencies; and
until he had either sufficient capital
or strong financial backing to protect
himself against sudden, and often i'm
possible to avoid, loss.
Advertising managers are Of two
classes. the advertising manager Of a
newspaper OF other periodical and the
manager of an advertisers advertis-
ing. The former may or may not be
an advertising solicitor The chances
are that he is, and that be personally
solicits the business OF his largest
customers. Many periodicals com
bine the efice Of business maLage-
with that OF advertising manager, for
the two are closely allied. The ad-
vertising manager Of a great daily
paper seldom receives a salary Of less
than $500 year. Many enjoy in
comes Of $4,000. and occasionally they
are paid somewhat more. The aver
age. however, is probably about 50. 500
a year. Advertising managers Of
leading magazines, and Of other gen
eral publications CT standing and Of
extensive circulation, receive from
50 500 to 5000 a year. with $4,000
as a maximum. and with an average
Of about $4,000. This average, how
ever. only applies to advertising man
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1906-08-09

eloqueny
right
their intellectually
they do by writing books painting pictures And The wife who %
children
with her moral makeup Her shkng the obligation
heinous crime Her action be patriotism
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1906-08-09

A man who is in society Is usually
out more than he is in.
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1906-08-09

became
bread hooteache
special national bank
doors and as rich fruit Of this browsing
made him famous-Nake
Honey Fresh Fields Signs Rerby Squirrels ana
Other Fur - '' @ ~
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1906-08-09
Salaries of Solicitors.

Newspaper advertising solicitors are
usually paid salaries ranging from
81 600 to $1,000 a year. and a few en-
Joy incomes exceeding tbs larger
amount The average salary, exclus-
i've Of country paper solicitors. is
probably not far from $4,000 a year.
Solicitors for general periodicals. Ike
the standard magazines, are generally
paid salaries, seldom less than 81 800,
and from that up TO $4,000 year;
the average salary which a first-class
periodical pays being not far from
$4,000 year.
A high-class advertising man en-
ployed upon a large newspaper or
magazine or other well-known publi-
cation Of general circulation. inyaria-
bly, commands salary OF not less
than $4,000 a year.
An important class Of advertising
men Is represented by the advertising
agent. His name is a misnomer. He
is not In any sense an agent, eithei
for the buying OF selling OF advertis-
ing space. He is, in fact a whole
sale dealer in advertising; and, fur
ther. he is a solicitor either personally
OF. by proxy. Practically all Of the
periodicals pay commission fer bus
mess which does not come directly 10
them through their regular solicitors
They give the advertising agent
commission ranging from 10 to 25
per cent. on all the business he brings
them, 10 per cent. being the lowest
rate Of commission paid, Is per cent
the average. and 25 per cent the
maximum. Few publications Of a
large circulation, however, allow more
than Is per cent, and the leading
periodicals seldom give more than 10
per cent
The agent. therefore, in the capaci-
ty Of advertising solicitor either him
self or through the men he employs,
visits his advertiser and endeavors to
sell advertising space. Usually the
advertising agent offers space in a GER
tain number of publications, known as
a list" for lump sum, which sum
is apt to be less, and sometimes con-
siderably less, than that which the
advertiser would be Obliged to pay
for he same space If buying II d.
recuy from the various publications
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1906-08-09

p@isl'is piSsr nsts al he thrown into the sea.
The oasis., 1906-07-21
BUT THEY ARE THE FIRST WORKED.

If the thousands of dollars which have been sent out of Prescott m years past to pay for comparatively worthless wrlte-ups in foreign papers had been used in assisting q struggling home press, q thonsandfold more benefit would have been derived This is an absolute fact. People abroad look 10 a home press Tor tho information about any section of the country. 1 blind badger is wise enough to know this.- Prescott Courier
 But when a fakir representing some foreign newspaper goes over the country working the business men in all towns for write-ups in the forthcoming monster edition, that is never of q dollars worth of value to any community, the first man they go to with a request that he help them work the community. is the editor of the local news paper, who does 1t always, because "he is | good fellow" and don't want to appear jealous or envious. Afterward he has the pleasure of having his home merchants cut down their advertising in his own paper, because they have spent 50 much for advertising this year in the special edition of the outside paper" Ii local newspapers would unite to frown down the patronage extended these monster special editions of outside newspapers they might find 1t to their own benefit.
The oasis., 1906-07-21
AMssrArtmssr

Ihe statehood bil provides ihat in ease yl admission of Arizona the neN state shah he responsible for the debts of the various counties and as many of the counties of New Mexico are prac- tically bankrupt the people oi Arizona would then be compelled Go pay this n- debtedness. which would add materially to their burden oi taxation. .--Cl Cliiton Era
 The foregoing from the era is a positive misstatement TIE OASIS has examined carefully the bill as passed by Congress, and it cannot find line with regard to county debts.
The oasis., 1906-07-21
BORROWING TROUBLE.

In the following excerpt the Arizona Republican seems borrow ing a deal of trouble unnecessarily. In this part of the territory the position of a candidate on state hood will cut no figure. And neither party can afford to turn down men because they are for jointure. That sort of q policy would cut both ways, and do more harm to a ticket than anything else that could be done. But the extract is we'll worth reading, as an evidence of moral and mental strabismus
 We will admit that there are Ari- zonans who honestly believe that joint- statehood would be best for the ter ritory. Ne would not make that belief a bar to their candidacy for any office which they might be qualified to hold. That would be intolerance inconsistent with true Americanism, the denial of right to freedom Of opinion
 Our objection in the first place. to the presence of q joint-stateho0d man 0n the republican ticket is that he would weaken the ticket he would even de- feat it. His nomination would be use- less, even suicidal The republican party would better leave place on its ticket vacant than to fill 1t with a can dldate whose views against j0inture are not pronounced and well known We have in mind now the situation in Maricopa county, but we believe what we are saying will apply to the thirteen counties
The oasis., 1906-07-21
ARE NOT REPUBLICANS.

Some Of the democratic newspapers of Arizona, in their misrepresentation and vllification of republicans and republi- can newspapers on the statehood ques- ton are doing good work for jointure Even the Era has been accused of favor ing jointure. which every reader of the paper knows is absolutely an untruth. The statement emanated from such 8 questionable source, however, that it will have no other effect than that of branding it's author as q willful and malicious prevaricator--C Era.
 An alleged republican news
The oasis., 1906-07-21

FINALLY the two Dromios have engaged to do their writing < gentleman Of scholarly attain ments with a modicum of sense and an abundance of grey matter in his brain pan Moreover he looks like a man, and one can look at him without wanting to guffaw. which could not be done with either the (hand )organ grinder or his monkey posing as newspaper men.
The oasis., 1906-07-21

hotel menus in your own handwriting
 II looks bad, reflects on v0ur standing makes people think you can't afford stenographeT and ls sometimes ambiguous
 You can write out yoGr letters make out an abstract-hll in an insurance poiey-enter your card memos- make out yoaf accounts. or hotel nenu-or do any kind of writing you need on ANY kind size CT thickness 0f paper, and PsAcE any way you want on
The oasis., 1906-07-21

plfa nHIh ieM HH itfef mnfme a republican lmC all there H ia ibat
The oasis., 1906-07-21
mguH@ Js)E-------.aaA.--
 OLIv i2
 TlpeMri'kssr F
The Standard Visible Writer

Tou can write any oi these things yourself ii you do not happen to have steu0gra pher. For you eau easily learn. with little practice, to write just as rapidly and as peT- lectys IS Aa expert operator oil the OLIVER. Because the OLIVER is the slMPLlFTED type writer. And you can see every word you write About So per cent. MORE DURABLE than any other typewriter. because it aas about 80 per cent LENS WEARING POINTS than most other typewriters
 Eighty per cent EASIER to write with than these other COMPLICATED, INTRICATE MACHINES that require "humoring" technical knowl- edge-loag practice aud special skill to operate.
 Than machines which cannot be adjusted to any special space-with which it is impossible Co write abstracts, insurance policies, or odd sized documents exeep. you buy expensive SPECIAL attachments requiriug experts to operate
 You can adjust the OLIVER to any REASON ABLE SPACE you can write on ANY reasonable size and thickness Of paper, right out to the very edge, without the aid of ANY EXPENSIVE ATTACHMENT or special skill. and your work will be neat appearing, legibe and clear.
 For the OLIVER is the typewriter for the doctor the lawyer, the insurance agent, the merchant, the hotel proprietor-Or any man who does his own writing.
 Write us now for our booklet on the sINPLIFfED features of the OLIVER
 The OLIVER Typewriter Go.
 Wabash Ave. k Monroe st..
 Chfcago, Ills.
 E.L. cRlswoLO, Local Agent
The oasis., 1906-07-21
You Can Easily Operate This Typewriter
 Yourself

Don E worry your e0rTes H0naeli
 Don't write him anything hy hand that takes him time co make out [ hat may leave him in doubt that he can [ easily read
 And don't fill out legal papers or card memoS or make out accounts or
The oasis., 1906-07-21
JUST SUPPOSE 4 CASE.

Don't % around with to lei" sign stuck on your face.-Exchange
 Suppose God put nothing else there, and added to 1t the word vacant.
Bonners Ferry herald. [volume] (Bonners Ferry, Idaho) 1904-current, 1906-06-09
MINING NOTES.

The American owners of gold mines
located near Port Arthur are lodging
protests with the state department
through the local American consul be-
cause the Japanese refuse to restore
their mine property, indemnify the
owners or give permission to resume
work. which at the beginning of the
war was proceeding in several shafts
with many hundred workmen. The
amount involved approximates 81 1000,
600. The Japanese continue the occu-
patton of the private property Of for
eigners at Dalny and Port Arthur, al
leging military necessity, and are re
fusing to pay rent or restore the prop
erty except where polite.
A. F. Zipp. northern manager of the
Northern Commercial company, states
that the estimate of the gold produc
ton of the Fairbanks country for 1906
has been placed by the company al
s14OOOOOO.
The shaft on the Copper World neal
LOOMS. Wash, has broken into a body
of high grade copper ore showing mucl
copper
A fine streak has been tapped a
Pathfinder Mine at Grand Forks, B. c
More than 200 men are now EN-
ployed by the Dominion Copper com
pany at the companys Brooklyn. Stem
winder and Idaho mines in Phoeni
camp. on all three of which propertie
development work is being pushed a
rapidly as possible to provide for dol
bling the company's output to som
1900 tons of ore daily in about thre
, months.
{ It is reported that the Maple Lea
group Of claims, in Franklin camp. ]
v c.. consisting of the Maple Leaf. tn
D Twilight and the Bacon, have bee
bonded of II. w. Warrington. superb
tendent of the Kettle Valley lines. an
others for 100000. the papers havir
= been signed by some Of the owners.
! e. w. Beidler, superintendent of n
i Palmer Mountain Tunnel & Pow
! company at Loomis. Wash, will SOC
g start work on the foundation for a 9
, ton cyanide mill. to treat the ores
the Palmer Mountain Tunnel.