The Ordway new era., 1906-06-22
tcopynsAa ~. ~ x..A1 C. yo..... ,r.,

hnIcally the terms op0'
..shsnt are analogous. but COM
n, and practically speaking
4. :. somewhat different. In trade.
lo,.saler and great retailer are
.oly known as merchants. while
r r,r or keeper of a retail store
..r,,e size. located either In the
NV in the small city. or In the
,ovn or village. Is commonly
md classified as a storekeeper.
:. the best definition OF store
i. small retail merchant"
,,orekeeper's business 10 not
AZ. When II becomes exten-
1. Is known as n merchant. AS
40 ia almost entirely local. and
rtiyely small In volume. he Is
,Iy his own buyer. manager and
,tendent. In fact. he Is about
ming In the store except the
Although he frequently adds n
duties TO his own. The sue
s,orekeeper must be n natural
and a master of detail. even
he may not be competent to
large propositions. II he does
pssess native shrewdness he will
aims, the market and pay more
!. receives. He Is virtually n
A direct buyer. and a direct
Who meets face to face both
an who makes the goods for
rr sells them to him and the
b whom he sells the goods.
Business n Good One.
rs are few callings more certain
hat OF the storekeeper. II he
.tands the fundamental prin-
Of business. is shrewd. good
economical personally and In
Is. he is almost certain OF n
lood. and is reasonably exempt
hIlure, provided he Is satisfied
moderate income and does not
read in business or In living.
ot the bookkeeping failures are
marked inability. extravaganza.
Bsaess. inattention. or an at
10 DO larger business than the
sarrants. Almost any boy OF
ability and of good habits.
willing to work. and Is reason
F4ai!ous. can become success
Brekeeper.
s,orekeeper almost always be-
j. the bottom. he was n boy
be was salesman. and from
an he became head clerk or
Rlesman, and from that he
into proprietorship, as part
or owner of. the store he
for. or OF store he purchased
'ablished. The storekeeper
be an all-round man. He can
knowledge OF bookkeeping. al
be need not be n professional
fsper. He should understand
as we'll as selling. and 1t is
fely necessary that he know
meet his customers. He should.
all, be good calculator and be
anancier for the future.
aould Be Natural Trader.
BOY best fitted to be a good
Rsper shows. even at an early
natural trading propensity. The
10Y Is likely to fail. No matter
ueh dishonesty pays. or seems
IN general business, 1t is alb
essential that the storekeep-
a ieast, reasonably honest. The
q ne makes. to-day, Is the GUS
ne mas, tomorrow. The bulk
iade Is permanent and not
nj sharp practice OF any kind.
II may pay under certain
y" conditions. is sure to be
'he success OF local store
The storekeeper comes in
'0a.aet with most of his Gus
ne knows them socially as
IN business way. His per
;, ouhts as much as does his
ne Is. therefore, a part of the
y sells, and he must keep him
we'll as his goods, in good
successful trader gives value
N, mat is. he sells something
.orth more to somebody else
~, - worth to him. for a proper
.uon' II the boy successfully
!aek-knife for a kite, he real
mek-knife which is worth
sue owner of the kite than to
I. ana % the kite is worth more to
.n,. ~ 70 the other boy. The trade
.sple swap" each party be-
i,s sa,ner, each party receiving
ns ins ae wants by giving for it
winch he does not want as
ue wants what he receives
H. ~ local store-trading does not
.,lo,,s setting the better of the
NV, but In making a mutual
\. y Inc boy who gets the bet
hs ,silows every time he trades
- successful storexeeper.
zane ae a success somewhere
Drs.,, sss 1t cannot be denied that
md use n sometimes pays fnan-
,ps.p produces. for the one who
sess.. ~. rs manipulation. finan-
but mari ~, a. s-,-