Los Angeles herald., 1906-05-05
SANTA MONICA PUSHES
PUBLICITY CAMPAIGN
ADVERTISEMENTS, LITERATURE
AND BOOKLETS PROPOSED
Ocean Park Makes a Bid for the
Christian Church Federation Meet
ing--Varying Views Held as to
Methods
Special to The Herald.

Special to The Herald.
OCEAN PARK, May 1.-The executive
board of the Santa Monica Bay charm
Der of commerce held an important
session at the Country club house this
evening, when ways and means for in
stituting the proposed publicity cam
paign were discussed and definite de-
tails agreed upon. Judge Marvin r.
King, president of the Commercial
bank of Ocean Park, called the assem-
bly, to order, and in a brief, pointed
address stated the nature of the busi-
ness on hand.
He then threw the meeting open and
Rev. George Ringo, pastor of the
Christian church, pleaded forcibly for
the committee to lose no time in MAX
ing Inducements to the Christian
church federation to hold its annual
conclave this year in this section in
stead of at Long Beach, as has been
proposed. This matter was received
with favor by the committee and
Messrs French, Evans and Mayor
Burks were appointed to give the ques-
tion further consideration and to make
the necessary arrangements II they
found 1t practicable and wise to do so.
The question of promiscuously scat
tering illustrated and descriptive book
let's of the sections resources through
out the the country was discouraged by
Mayor Burks, who in a logical address
tried to prove that the Los Angeles
chamber of commerce held out all the
Inducements possible or necessary to
bring people to Southern California,
and that the local association need not
go very far from home in order to at
tract attention to the Santa Monica
section
Others, notably Rev. j. D. H. Browne.
held views strongly opposed to the
mayor with the result that no decided
action was taken on this particular
phase of the subject.
A contract involving the expenditure
of $3.50 for advertising in Los Angeles
newspaper, and an understanding to
double the amount If certain Venice Of
was agreed upon.
The committee will meet again next
Thursday evening, when much busl-
ness of an important nature will be
transacted.
Contracts were let today for the i'm
mediate construction of four cement
bridges over the Playa del Rey lagoon
and connecting the Silver Strand prop
erty with the ocean front The i'm
provements will cost $4,000 and will
add much to the value Of local realty.
1t is proposed to have one of the bridges
open for traffic within sixty days. and
work on the other three will then be
hurried to completion. Paul H. Ehlers
and II. ]. Brawn, civil engineers, will
be in charge of the construction.
One week from Sunday 1t is an
nounced ChiaffarellPs band will begin
an engagement at Venice. Abbot Kin
ney, while admitting that many at
fractions and Improvements are being
arranged for has not yet made public
any plans for bringing Venice into
especial prominence during the summer.
The stork visited the Venice tent
city last night for the first time, and
left chubby baby girl with Mr.. and
Mrs. J. Walker.
Mrs. P. NJ. Botkin, corresponding
secretary of the Womans Home Mis-
sionary society, will deliver lecture at
the Methodist church next Sunday
evening on Home Missionary Work"
The speaker will illustrate her talk with
the aid of a Stereopticon.
John P. Hillard a resident Of this
city, died this morning at the Sawtelle
Soldiers home.