The Goldfield news. [volume] (Goldfield, Nev.) 1904-1911, 1906-04-06
ABOUT CIRCULATION

Something about the size and growth of the circulation of The aOldheld
News is pertinent at this time; not only as it reflects the constantly increasing
and broadening interest in Southern Nevada mining, but ais that it is giving
advertisers a nue. wider field for publicity than ever before.
When the present management took charge OF The Goldfeld News o. jan
nary IL this year.. the entire issue of The News was 1900 copies weekly. This
was a splendid achievement for a paper scarce more than two years old, in a
desert community a thousand miles from nowhere. Since that time-less than
three m0nths-the circulation of The News striking a the comparison may
seemL has nearly doubled and several of the issues OF The News of late have
from week to week, that it has been foun9 necessary to purchase a new and
much faster press to keep up with it,. The management is preparing to handle a
weekly circulation of 10000 copies, which il las every reasont tic believe will be
reached by the end of the year
The aodfdd News las a noional and International circulation Its local
circulation is comparatively small, except among mining men, 1t is a mining
paper pure and simple and is designed to furnish a medium Of communication
between Nevada gold fields and the outside investing world. That it fills this
mission is evidenced by the fact that The Nsws g0esin into every state and territory
in the Union, without a single exception, nd has subscribers in sever foreign
countries omhfths If the weekly issue goes outside he state of Nevada.
Outside its regular subscriptions this paper has a phenomenal sstand cir.
Understanding unusual for a country" weekly paper. For instance, two
news stands in an Francicog get 25 copies # The New weekly and are always
sold out clean before the succeeding issue arrives. The Waldorf Astoria and
Imperial hotels in New York City receive almost IS msny and are constantly in
czsasng their order. The Godaad News may be found OF the hoteln new stand
Of nearly every important city Of the United States
In speaking of h size OF the weekly tissue, it should be noted that this
paper makes 20 attempt to print more papers than are actually needed for the
weekly demand in order to make a good circulation showing. as is thu custom
WIN some newspapers; it would be toe expensive business. The paper upon
which The News is printed COSTS almost 10 cents a pound laid down in aoldheld
ana 'e papr stock in very single copy of The News c0sts2 a cents; while the
postage N every copy, by the pound rate allowed publishers, is a trhe over
cent a copy. So when the cost IF material, labor and postage arr totaled, there
- mS. 49, ie onaoefao money could be save in the publishing
u ne News by substituting ordinary newspaper stock, which would cost less
N F1eo ue secA II use. SUI the useo OF book paper, for a desert
mining camp newspaper is SO distinctive and unique, and lends so much to the
pogfaphic appearance and general tone which N itself is a great advertise
mem for the camp, that we are in nowise disposed TO- discard If evan With +ho
circulation which is increasing paper bills enormously.
WHAT is said bove about the growth Of our circulation is not in al ostenta-
nous or vainglorous spirit Our increased business is not due entirely to the
new management Of The News by any means. 1t is only referred to as furnish
IN maispuSaSie evidence OF the growing interest IN Southern Nevada mining
throughout thu world and as setting forth the value of The News al n adver-
Using medlum for reaching the outside investing public; and that it accompnshes
MS latter enc is vouched or by many of our largest advertisers who readily
assert lat they get more money returns from their business announcements in
The News than from any one other source. Therefore the size and growth of the
circulation of The News must be a sources OF satisfaction to te residents md
element Of thu camp as much as to ourselves.