The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1906-02-15

The manufacture Of prepared house
paints is the result of the demand on
the part of the house-owning public
TOR good, reliable and durable paints,
put up In assorted size packages, ready
for application. 1t is reasonable to be-
lieve that an honest manufacturer,
using perfectly pure materials of the
proper characterized, zinc, linseed
oil and ~tnrpentine, combined with the
proper tinting colors, these ingredi-
ents mixed thoroughly and ground to a
uniform fineness-can produce a bet
ter and more durable and satisfactory
article of paint than can the average
painter, who buys his materials in
small quantities, has no facilities to
know whether he is getting good, bad
or Indifferent stuff. and must rely
upon the aid Of elbow grease and a
stick to secure the best mixture, or
combination Of ingredients, to be OBJ
tanned under such conditions.
In the purchase of materials for
paint, cheap as well as expensive in
gradients, of course, are in the mar
ket. You can buy cheap clothes or
you a buy good clothes. When you
buy a cheap suit of clothes, costing
from six to ten dollars, o naturally
cannot and do not expect it to wear as
long, retain it's shape as well, or main!
tain a neat, natty appearance as you
would in case you paid your tailor
twenty-five or thirty dollars for making
you a good suit of clothes. This rule
necessarily holds good in the manu-
facture Of paints. The honest manu-
facturer buys honest goods and pays
for them, and it must be borne in mind
that he must pay a good price for
them. He buys these ingredients in
proper proportions, employing for that
purpose men of wide experience in the
chemistry and manufacture Of paints,
men who have devoted their entire
lives to the study of this science. In
marketing a product of this character
he charges a fair price, a price which
brings him a living profit on his in
vestwent. He must do this or get out
OF business. 1t is a demonstrated fact
that good, honest, durable, strictly
pure LEAD, zinc, linseed Oil paint can
not be made to-day as cheaply as it
could one year ago. The consumer in
order to get a paint of this kind will
have to pay not less than $3.50 per
gallon. AS a matter Of fact he should
pay SITS, but the matter of price in
this respect is left to the judgment OF
the man who retails the paint.
This being an u%ndisputed truth, how
IN the name OF common any per-
O possessing even a modicum of
plain, every day horse sense can be-
lieve that the mail order houses of
the country can, or will, furnish them
with a pure paint, a paint that is dur
able, hat will protect their homes
from damage by storms, that will wear
from three to five lears, for the ridi-
culously low prices asked is a ques-
ton that We do not believe can be an
Swered.
In proof Of this point-blank state
ment, let a car Of any of,their paint be
analysed, and you will find-what?
Lead, zinc and pure linseed oil? No;
but you will find a substance known
to the trade as barytes. You will find
a cheap substitute for carbonate of
lead known as lead sulphate, a little
zinc possibly, some ~turpentine, more
gasoline or naphtha, and a cheap
grade Of what is known as rosin oil in
place Of pure linseed oil.
This is the character of the stuff the
catalogue people have foisted upon the
unsus oecting public, and even at the
low prices charged it will actually
cost them twice as much for a period
of eight years to keep their houses
painted and looking even halfway de-
cent as it would in case they used an
honest mixed paint, made by a repu-
table manufacturer of pure paint.-St.
Paul Trade journal