The Sauk Centre herald. (Sauk Centre, Stearns County, Minn.) 1886-current, 1906-06-07
A TALK WITH LOCAL BUYERS.
Communicated

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The mail-order business is the
quack Doctor of commerce. 1t
promises much and guarantees moth
ing. Like patent medicine the
directions are always on the inside
and you have to buy non-returnable
package before you can find out what
they are.
No mail-order house helped to build
the little white school house in your
district or turnpike the road past your
door. No mail-order house even took
you by the hand and told you to let
that little account 60 until after
harvest next wear. No mail-order
house ever sold you vehicle and
spent every cent of it's profits right in
the community where you and your
neighbors could get it all back again.
No mail-order house ever showed it's
patent leather shoes under your table
and rejoiced with you when you were
glad. Nor spoke encouraging words
in affliction. Nor stood with un-
covered head beside the graves when
your children died.
No the mail-order house is after
money.
Every dollar it gets it's hands on
will be jerked out. of your neighbor-
hood forever. The mail-order house
may bear upon its face the semblance
of friendship but no human heart
beats under its cloak of hypocrisy.
Sentiment to it is unknown.
The whole institution is as cold and
bloodless as corpse. All the mail
order houses in Christendom would
not increase the value of your farm a
cent. They are Parasites to whom
life is only possible as long as they
can suck blood out of the communi-
ties, to the upbuilding of which they
contribute nothing. They create no
local market for the products you
have for sale. They have no property
in your country which can be assessed
to help bear your burden of taxation.
Your local dealer needs no advocate
nor defense. His methods rests upon
principles that have built up in this
country system of internal commerce
which is the marvel and admiration
of the world. His business is legiti.
mate because it's success contributes
to the general prosperity of the com.
munity that built it up. Your local
dealer stands ready to duplicate every
offer so seductively set forth in the
catalogues of mail-order houses and
more. He will tramp the best trick
the mail-order house ever played il
you will put down spot cash and &C,
cept from him a class of goods devoid
OF respectable ancestry, and upon
which no reputable manufacturer will
place his name. He can sell cheap
goods, too, if you will buy them from
him with your eyes shut.
He can meet the best prices ever
made by mail-order house if you
will plank down the money and &C.
cept what he gives you without
questions and without recourse, but
you must not expect him to be in his
place. of business every day in the
year, ready and willing to make good
any defect, ready and willing to stand
back of every article he sells with his
own reputation and the warranty of a
responsible company.
Honestly now don't you really pat
yourself on the back when you spend
your money in such way, that in
supplying your own wants you help
build up neighborhood in which
you live? OF course you do and you
act on that idea yourself, but the
trouble is you don't talk about it
enough to your friends.
Stand by your local dealer as he
stands by you with his time, his
skill and his money. He helps to
build up the community and he
makes it a better place for you both
to live. 1t is success depends upon
your prosperity. He has no use for
Mavericks unbranded junks. He
swears by the goods branded with the
trademark of the most skillful manu-
facturers on earth, goods the like of
which no other generation ever saw
and he has an abiding faith in the
theory that the best vehicles in all the
world today are none to good for that
major-general OF all the industries
the American citizen.