Ladysmith news. [volume] (Ladysmith, Wis.) 1906-1907, 1906-12-29
CAUGHT FROM THE CURRENT.
GATHERED HIT AND MISS =:
HERE AND THERE -: 81:

"A gSHCleIldH says TO the News: be
a booster" Yes, that is good advice.
[ have counted up the tally sheet and
find that the News, or it's editor, has
secured the publication of 804 industrial
articles-this doesn't count the strictly
news items-in the daily and industrial
papers. This week adds three more,
making total of 8O7 to date. These
articles occupied more than $50 columns.
They were all booster" articles and
if they do not make the News the
champion booster of the county, would
IKE to know about it.
Ladysmith has been said to be the
best advertised town in Northern Wis
consin. Eight hundred and seven ar
ticles read by an average of 100000
people each tend to advertise town
a little. 1t is something of boosting
proposition.
A little computation indicates that
this advertising pasted in a string
would be over twenty rods long printed
in small type. In the average country
paper it would run up toward quarter
of mile. A little boosting.
Another way of computing These
807 articles read by 100000 people
each all over the northwest, is equal
to one article read by 161, 100000 peo-
pie. That is advertising some, isn't it
"a little boosting.
Here is another computation-The
$50 columns of 200 lines each aggregate
80, coo lines. The usual price in those
papers for reading notices is 40 cents
per line and, if paid for, would cost
S12, 900. All this advertising has cost
the people of Ladysmith and Rusk
county-not a cent.
These articles have covered every
phase of industrial and commercial
news from factories to sheep ranches,
from numbering to the influence of
water powers on future land values,
from railroad building to the new banks
and business houses every thing that
would make an article or an excuse for
one.
These articles have been overtime
work. They have been a gratuity.
They it is that have made Ladysmith
the ''best advertised town in Northern
Wisconsin. The people who are most
interested in the continuance of this
work of keeping Ladysmith the chest
advertised town in Northern Wiscon-
sin" are the business houses, the banks
and the land men. The latter have
treated the News handsomely. They
have shown their appreciation of this
overtime effort to boom and boost the
country in the way that counts, in the
material way, the way that brings
bread.
There is still another computation
The average writer will compose Is
words per minute. To compose these
150-odd columns would require 300, 900
words or 80 days Of eight hours each.
That is a little boosting, isn't it-for
the benefit of the business houses?
But I haven't discussed the real
problem-how to get booster articles
into the great dailies. Try it. 1t will
be novel experience. The SIP, 900
would do it-there is no question about
that; but the question and problem is
how to get it gratis. My suggestion
for a trial, is to take 81 days off, write
up 150-odd columns and see how much
goes in gratis and how much finds the
waste basket. To handle 300, 900 words
requires the handling of 100000
pieces of metal and occupy $225.50 of
paper cost. Maybe the great dailies
would "come a-running" to get chance
to do this work of boosting some ones
booster. Maybe not.
We ought to all be interested in push
ing our country to the front. We
ought to appreciate every effort. We
have our Commercial club, our Grass
land association, our county fair asso-
citation and we should use them and
every other means of advertising
GLIDING the daily press. We are max
ing our record in the young city, and |
would rather be on the boosting side.
I'd rather recognize boosting effort
wherever | find it. The STROLLER.