Evening star. [volume] (Washington, D.C.) 1854-1972, 1906-10-07
Brilliant Prospective Results.

Brilliant Prospective Results.
We have received number of new or
ders for goods which were the direct
results of The Stars special" said Mr..
Peckham of w. B. Moses & Sons, furniture
dealers, to representative of The Star,
and we more than satisfied with the
results Immediately accrung from the pro-
pitious errand of the Greater Washington
Special.
I'VE still adhere to the opinion we have
held regarding this movement all along
that it is the brilliant prospective results,
rather than the returns We may now have
at hand which should be striven for. A
movement broad In Its scope like this one
is not a matter of days or weeks, and 1t
is the ultimate end of success which we are
seeking-that of introducing ourselves to
our southern: friends This The Stars spe-
cial is already doing, from the pleasing re-
ports we are receiving from our representa-
tive
This great field has never been worked
by Washington. but it is time began to
get some of the trade which cities even as
far west as Cincinnati are laboring IN. 1t
is the commercial travellers of these cities,
including Baltimore, who are getting this
business, and, as We can conveniently ham
die d large portion of it ourselves, we pro-
pose to go after it.
We have felt this way for years and
are glad that The Star inaugurated the
movement. We have found the trade down
there very friendly to us, our representa-
selling goods in wealthy region which
should have been before invaded. We are
advised that the personal talks had by the
Washington representatives are bearing
fruit, and our own representative agrees
with that the field is there for various
branches of Washington's diversified bust
ness interests.
In fact, so strongly do we encourage
The Stars special that We would like to
see another train started out, say, next
spring. under the direct auspices of the
Business Mems Association and the Board
of Trade. If California can send special
trains way east here to advertise herself
and her products, surely we can do the
same with a territory which naturally be-
longs to us as a part of our own.
THE people in the south don't know
what commercial possibilities there are In
this city, and this judicious booming that
we are doing will certainly awaken
them to some realization of our commercial
resources 1t is only the beginning, and
1t should be followed up in more ways than
| one We can go far Atlanta, Ga, and
New Orleans to advantage. The stops on
| The Stars special were necessarily short by
| reason of the large extent of territory COW
| cred, and when the next special goes out
| they might be heightened to advantage.
| Pleasing exhibits and personal talks are the
| best advertisements, and we consider the
movement a great success
Many New Connections.
| when l tell you that our mail from the
has more than doubled in quantity than
| before the start, you will understand that
| we feel that the right step has been taken"
| said Mr. W. P. Van Wickle, vice president
| Of the +. G. Smith Piano Company, manu-
| facturers of the Bradbury and Webster
pianos.
| I'VE have made many new business con-
| nections which have been the direct re-
| suit of the efforts of our representative in
| the special. and this means new business
l IL W do h lac nP q
number of pianos. and We have several
| orders for future delivery. To show how
| quickly the people in the section traversed
| by the special have responded, we have
| order sales. This is quick work and shows
| almost immediate results, though the
| suits in other trades may be little slower
| by reason of the articles offered.
| lone important feature about the Wash
| ington piano trade and a very important
| one is this: Many Boston and New York
| pianos are sold In the section in question,
| vet we are many hundreds of miles nearer
| thereto, and. with the fine piano wareroons
which we have in this city, Washington
| should be the logical center for this class
of trade. The Stars special will have much
| to do in bringing this important local fact
| to the attention Of the people II Is designed
| to reach.
Another highly important point deyel-
| oped by the special, and it Is one which af-
| fects all our merchants, is the question Of
| freight rates and prompt forwarding of
| sold goods to destination. and did the spe-
| cial accomplish nothing else but bring this
matter to the fore for discussion and fu-
ture arrangement. it will have done a great
deal. This is a question which must now be
| taken UP by our shippers, our goods must
be billed through and must not be allowed
| to lay over at intermediate points.
1.-The retention of the trade acquired by
The Stars special will in nay opinion large
! ly depend upon reasonable future freight
rates accompanied by quick delivery Of