The Newtown bee., 1906-09-21

rated into two complete shoe stores,
one for wOmen'S, misses and chill
dren's shoes, and the other for mems
and boys footwear. Here the famous
Zenith shoes for men and women will
have fitting home, along with other
special makes. On the north side are
the sections devoted to women's
hosiery. On the west side knit under
wear is found. In the northwest cor
ner are elaborate coat and toilet rooms
for the use of the women assistants,
boasting the finest quartered oak and
marble fittings, and strictly modern in
their appointments. Entrance to the
trunk and bag section, auto clothing,
rubber goods and athletic goods sec
lions is gained through wide door
way on the south side of this section.
At the head of the marble stairway to
the basement is the entrance to the
mems store, containing the hat, furn-
ishings and clothing sections.
Changes in the mems store. More
room has been gained in the mems
store by the alterations which have
been for some time under way. The
tiOn has been removed. giving much
needed room in the clothing section.
The shoe section, formerly on the
north side of the mems store, has
been placed in the basement of the
new store, and in its place system of
the latest wardrobes has been in
stalled, for evening dress clothes and
dress coats. Boys and children's hats
have been removed to the boys Sec
tion and the furnishings section has
been enlarged by being extended to
full length Of the store on the south
and across the western end, affOrding
room for this fast growing section OF
the store.
A pneumatic cash carrier sytem has
been installed, connecting the cash
ier's desk with all sections of both
stores, insuring prompt service. A
modern inter-store telephone system
has also been installed operated
through a central switchboard in the
store. Electric arc lights make the
basement section as light as day. In
candescents and arcs illuminate the
main floor and show cases, and glass
prisms above the show windows on
Main street throw flood of daylight
real daylight store where accurate
| judgement of shades and colOrS' is Ger
tain.
Expert buyer and assistants. The
service of the women'S section will be
pleasant surprise to women shoppers
L. P. Dutch, formerly OF Filene'S, it
Boston, is buyer for this section anC
in charge Of the store and Salespeople
keen judge of style matters, and ar
experienced store manager. Mr. Dutch
has selected his assistants with great
care, and has secured the most expert
men and women filters and corp Of
experienced salespeople who possess &
thorough knowledge of the business
and who will render the most courte
GUS service to one and all.
| In an interview to-day, Mr. Dutch
outlined the policy of the new store
Mr. Dutch said This is to be differ
ent store for women from any Bridge
port has ever known. A higher stand
ard for women S garments will prevail
In our store than has hitherto beer
obtained here. In the scope and va
riety of it's offerings, the store will b.
truly metropolitan in character. New
features will be in evidence which will
at once mark it as the one store TO-
women who attach due Importance tt
matters Of dress. We shall plac'
strong emphasis on style and quality
price will represent actual value plu
an honest profit, and no more. Th'
garments we shall show will be mad
for us exclusively and will not be du
plicated. Above certain range o
price, we shall show but one of a kin,
of many sample garments, feature
which will appeal, I believe, to Bridge
port women who have hitherto fount
it necessary to go to New York 70
similar shopping opportunities. W.
shall buy only of the best makers o
women's apparel who draw their in
SEPARATION from their own representa-
tives at the fashion centers of tn.
world-Paris and Berlin-and from
models purchased abroad make for u
lAmericaniZed versions of the newes
and best styles. Another featur
which feel sure Bridgeport womel
will appreciate will be the maintain
ing of all large and small sizes and In
between sizes in our various lines
This will insure our. fitting every VIC
man who comes to US. If we do no
have exactly what a customer warts
we can get it for her. Our trained ex
pertS at market centers are ready t.
find any desired style of garment. W
shall have special order department