The Paducah evening sun. [volume] (Paducah, Ky.) 1906-1929, 1906-10-12

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New York American" on which he
personally centers his attention. IL
is the mouthpiece of his present can
didacy. He is not running for COVER
nor In Illinois or Massachusetts,. His
Chicago and Boston editions are the
worst of the lot. A perusal of any of
his evening editions is like a visit TO
some vast peoples fair with a hun
dred booths barking their novelties
and entertainments, while from one
rises a man in a black coat who tells
all present that they are atoms and
sinners, and it is high time they
listen TO little reason and realize
what slaves they are as well. He
even explains at length what an
atom is. They pause open-mouthed
and hear his harangue or at least
look at the picture prospectus OF his
thought which he exhibits with his
speech.
In America Hearst has combined
under one trust head all the depart
ments of widespread human interest
whose market IN England is met by
the sloppy penny weeklies out Of
which Hamsworth made his fortune.
Our Snowman explains that In order
10 get people to listen to.h SER
mons he must also give them old
wives tales and love philtres, a
chamber of horrors. and a merry go
round, the gossip of murders and
mysteries, puzzles, and detective sto-
ries. and tell their fortunes. He in
slsts that 1t is no use to preach to
those who are already converted. He
publishes pictures. news, and views,
and which will make every type OF
people buy his paper. That leads
them to the water of Brisbane's edi-
torlais. and Brisbane's genius and
italics must make them drink His
method of teaching Is that of teach
ing physiology with a chart In a
primary school. To take Hearst at
his word, then. fifty years after peo-
pie began to learn something about
their physical "insides." they are be-
ing taught something about their po-
litical "insides." thanks TO cheap
wood pulp. II Hearst had a dozen
Brlsbanes there Is no telling what
he might not do. He needs a Bris-
bane in Boston. Chicago. and San
francisco to apply the Brisbane af-
flatus 10 local conditions. But there
is only one Brisbane. While the sem
fences of the original have the
sound of sincerity and inspiration.
those of the imitators creak. Unques
tionably. the Brisbane editorials are
the most sensational journalistic
wonder of our time. Brisbane has
probably Influenced more votes OF a
type than any other writer. His
outpourings In the evening edition
have the quality OF being spoken al
your elbow, and Brisbane actually
does speak them into a photograph
They do not read we'll when you
rise fresh In the morning equipped
with the optimism of dawn for your
days work for they are feverish.
Their potency is to the man hang.
ing TO a strap in crowded stree,
car. after the days disappointment
when his mind is most sensitive tc
the preaching OF discomfort.
The gift OF Brisbane is the gift Of
novelist. He can put himself in the
place Of an italian workman, a small
dealer, a Wall street man, and a
farmer all in five minutes. That
means that he knows as a writel
how to reach the man to whom hi
appeals. Historical and scientific
comparisons, quick conclusions from
premises swiftly arranged to suit hi
contention, come racing from hi'
mind in the form OF smart sentences
1.-THE French have money to buy
our railroad bonds" he said wher
the Pennsylvania fioated Its FIVE pc
cents in Paris, because they are no
robbed by their own railroads as W.
are"
That sounds so well that yor
might not stop to think that IL wa
bad political economy If you wer,
tired and wanted cocktail in print
ed form. Or if you did stop to think
he would have caught your eye will
the freshly minted CLEAN of another
piece OF coinage before you bad tim,
fully to test the first as a counter
felt. II the moneyed oligarchy coult
get Brisbane as a press agent, h,
could. when in the mood for compo
sition. talk more arguments In favo
OF trusts in half an hour into a pho
nograph than Rockefeller has con
ceived all his life.--From Collier
for October G. 1906.
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