The Ladysmith news and Ingram news. [volume] (Ladysmith, Wis.) 1905-1906, 1906-02-17

The manufacture OF prepared house
paints is the result of the demand on
the part OF the house-owning public
for good, reliable and durable paints,
put up IN assorted size packages, ready
for application. 1t is reasonable to be-
lieve that an honest manufacturer,
using perfectly pure materials of the
proper characterized, zinc, linseed
oil and turpentine, combined with the
proper tinting colors, these ingredl-
ents mixed thoroughly and ground to
uniform fineness-can produce bet
ter and more durable and satisfactory
article of paint than can the average
painter, who buys his materials in
small quantities, has no facilities to
know whether he is getting good, bad
or Indifferent stuff, and must rely
upon the aid of elbow grease and a
sticlwto secure the best mixture, or
combination of ingredients, to be OBJ
| tanned under such conditions.
In the purchase Of materials for
| paint, cheap as well as expensive in
gradients, of course, are in the mar
| ket. You can buy cheap clothes or
you can buy good clothes. When you
| buy a cheap suit of clothes, costing
| from six to ten dollars, you naturally
cannot and do not expect it to wear as
long, retain it's shape as well, or main
tain neat, natty appearance as you
would in case you paid your tailor
| twenty-five or thirty dollars for making
| you a good suit of clothes. This rule
necessarily holds good in the manu-
| facture of paints. The honest manu-
| facturer buys honest goods and pays
for them, and it must be borne in mind
that he must pay a good price for
| them. He buys these ingredients in
proper proportions, employing for that
purpose men of wide experience in the
chemistry and manufacture of paints,
men who have devoted their entire
lives to the study of this science. In
marketing a product of this character
he charges a fair price, a price which
brings him a living profit on his in
vestment. He must do this or get out
of business. 1t is demonstrated fact
|
pure lead, zinc, linseed oil paint can
not be made today as cheaply as it
could one year ago. The consumer m
order to get paint of this kind will
have to pay not less than $3.50 per
gallon. AS a matter of fact he should
pay s175, but the matter Of price in
this respect is left to the judgment Of
the man who retails the paint.
This being an undisputed truth, how
In the name of common sense any per-
son possessing even a mOdicum of
! plain, every day horse sense can be-
lieve that the mail order houses Of
| the country can, or will, furnish them
with pure paint, a paint that is dur
! able, that will protect their homes
| from damage by storms, that will wear
| from three to five years, for the ridi-
culously low prices asked is a ques-
ton that we do not believe can be an
! swered.
In proof Of this point-blank state
ment, let can of any of their paint be
analysed, and you will find-what?
Lead, zinc and pure linseed oil? No;
but you will find a substance known
to the trade as barytes. You will find
a cheap substitute for carbonate of
! lead known as lead sulphate, little
zinc possibly, some turpentine, more
gasoline or naphtha, and a cheap
grade of what is known as rosin oil in
place of pure linseed oil.
| FIos Sr~ o11o o+0 Of Chr +17a
catalogue people have foisted upon the
unsuspecting public, and even at the
low prices charged it. will actually
cost them twice as much for period
| of eight years to keep their houses
painted and looking even halfway de-
cent as f. would in case they used an
honest mixed paint, made by a repu-
table manufacturer of pure paint.-St
| Paul Trade Journal.