Imperial Valley press and the Imperial press., 1906-06-23
IMPERIAL CREAMERY CLOSED
Unable to Secure Patronage the En-
 terprise Suspends Operations

the fact that in this particular line we led all the Valley towns. The reason for this is he fact that Fl Centro is so centrally located that it is far more convenient for shippers than Imperial and they therefore prefer to come to this town, which they can do in few minutes, rather than to drive over the long. hot. dusty road to Imperial which would take several hours.
 This is well illustrated in the case of the dairymen. Before shipping facili- ties were supplied at Fl Centro the dairymen were. perforce. compelled to haul their product to Imperial no mat ter what the distance. While this condition lasted the Imperial ilerch- ants were the beneficiaries of the busi- ness thus brought to their town. This was all right and a fine thing for Im- perial merchants but it was hardship on the dairymen and one which they would naturally welcome an opportunity to be rid of. This opportunity came with the building of Fl Centro. The wide-awake dairymen of the Valley have always wanted to establish CO., operative creamery but could not find any chance to do so at Imperial.
 With the building of Fl Centro how ever. different kind of condition ap- peared. The farmers found encourage ment instead of rebuffs. They also were quick to realize the advantages Fl Centro possessed over Imperial and in short time the Central Creamery company was organized, a contract made for quarters in which to operate and orders placed for machinery of~the most modern and up to date character and sufficient to churn the entire prod uct of the Valley not only for the pres. ent but for years to come. But while these preparations were being made and conditions were forming that would put the Imperial creamery out of busi ness just as soon as the machinery was in operation an entirely unforeseen condition appeared and brought that result to pass considerably earlier than had been anticipated. The convent ence of Fl Centro as shipping point caused the dairymen to bring their cream to Fl Centro and sell it to the buyers who are sending it to Los An geles. So large a proportion of th- Valleys cream product is handled in this way that now three fourths of the entire output is shipped from Fl Gen. tro and not enough is taken to lmperi- al to run the creamery. so it has closed down for want of patronage. This has not resulted from any fault of the creamery or its management but arises solely from the fact that it was located in the wrong place and is so remote from the dairymen that they cannot afford as business men to haul their cream to 1t. Thus 1t Is clear that the Central Creamery Go. will start their machinery under the most favorable of conditions and will be powerful factor in the upbulding of this town and Val ley. The cooperative Idea Is win ner, the dairymen of all others should and will cooperate, the natural advan- tages of the enterprise, as to location. cheap power and rent and volume of product handled guarantees its success. The owners of more than three fourths of the dairy COWS in the Valley are members of this cooperative company and will of course patronize their own