Lewiston evening teller. [volume] (Lewiston, Idaho) 1903-1911, 1906-09-28
new CLUB; new LIFE, ALL
FOR GREATER LEWISTON

The Lewiston Commercial club is to
be reorganized The entire commercial
interests of Lewiston and Charleston
are to be banded together for on.
great purpose-to upbuild the COM
munity
fractional differences are to be for
gotten in this great work The new
organization is to be representative of
every interest in the twin cities and
Lewiston is to enjoy from this date on,
Ill addition to her great natural ad-
Nantages, the great power of human
energy and activity working for the
greatness of her future
After rOusing address last night by
Tom Richardson of the Portland Com
mercial club this action was decided
upon and the enthusiasm with which,
the suggestion was received gave posi-
tive proof that the idea will be car
ried out. and the energy of Lewiston
people will hereafter be a matter as
much to be boosted of as her great
natural resources
To Make Lewiston Grow.
The new organization will be launch
ed at some date named by DR.. J. B.
Morris, chairman of the meeting last
night, when nearly every man present
pledged himself to attend a session of
the business men when a club will be
formed to Make Lewiston Grow"
At the close of last nights meeting.
Councilman c. F. Osmers took the
floor and stated that the enthusiasm
at the meeting warranted definite ac-
ton He suggested that the CONNER
cial club should be reorganized. and
that every man present pledge himself
to attend meeting at the call of the
chair for the purpose of re-organiza-
ton.
Mayor Heitfeld followed the remarks
of Mr.. Osmers with motion specify
ing that it be the sense Of the meeting
that they should organize great COM
mercial club, and that they would at
standing vote was tken and each man
was put on record in favor of the
movement.
Over $50 Men Present.
The meeting last night was full of
enthusiasm. and the fact that over ESQ
people turned out to this meeting for
| thn Af TIT ,e
fort to upbuild the city showed the
speakers that Lewistops business men
are awake to the needs of the hour
and gave enthusiasm to their ad-
dresses.
AS the Lewiston band concluded it's
program outside the hall Chairman
Morris called the meeting to order
and introduced c. C. Chapman, man
ger of the Chapman Advertising
bureau of Portland who gave an ad-
dress upon community advertising.
N How to Advertise a City.
! The problem before a city is the
same as the problem before mercan-
tile house." he said. IF you want to
, do advertising the first thing to do is
to organize your campaign, decide how
much money you have to spend and
then put the work in the hands of
q competent men. who understand the
advertising problem. 1t is absolutely
necessary that none of the funds be
wasted on productive advertising.
:. Advertising is a commodity of fixed
commercial value, as much as sugar or
brick, and should be bought with tine
;. same business care"
Mr.. Chapman spoke of the fake ad :
vertising schemes that are launched
in communities and declared that it
could be taken as precedent that the
clever advertising salesman was selling
advertising of little worth. Good ad-
vertising does not have to be Sold" he
said. When you advertise, buy your
advertising and do not have it sold 70
you"
Drives Home Cold Facts.
Mr. Richardson was then called, and
gave a straight talk direct to the point
He declared Lewiston has not made
the growth in the past few years she
should have made, and showed in his
address that the Lewiston people alone
were to blame because they have not
made the progress.
Lewiston has lost more than any
other city know Of" he said, "becau se
of her failure TO realize the RESPONSE
bilities of the hour"
Il am not going to speak of your
natural advantages, because they have