, 1906-02-14
GIBRALTAR OF INSURANCE WORLD
The Prudential's Great Figures
for 1905 Emphasize the Confi-
dence of the Public In that
Well Known Company

The Life Insurance Company which
has 1.-THE Strength of Gibraltar has
given n more proof, if proof were
needed, that the use of the phrase is
well warranted. The P~rudential's fl
nancial statement for 1905 just issued
shows that the company had one of
the greatest years in its history. Large
increases are reported in all branches
of the business which make for strength
and returns to policy holders. The
amount of insurance in force now
stands at 81, 10, OOO, 900, and the num-
Der of policies in force has reached a
total of nearly 81 millions.
OF great Importance to policy holders
is the fact that the assets now foot up
to S107 900, 1000, an increase of over
$500 ,00o for the year; the liabilities
are less than sol 500, 900, Including over
$8S 900 900 reserve held to protect pol
icy contracts), leaving a surplus of
SIS, 900 900. Ten years ago the assets
were only about SIS, 900, 900, and the
surplus about SO, 000, 900, which shows
at what a prodigious rate this energetic
young company has grown. When it
is remembered that the sixteen million
dollars surplus represents SO much mar
gin for the protection of policy holders
interests, the strength and stability of
apparent.
1t is also of great interest to note that
the voluntary payments to policy hol-
ders by The Prudential wei and above
the requirements of policy contracts
exceed So, Zoo, 600. In other words, al.
though the regular industrial policies
now issued by The Prudential provide
for dividends and additional benefits,
the policies issued years ago contained
no such provision. Nevertheless the
company places the old and the new
policies on the same liberal footing.
The payments to POLICY holders last
year were owe IA million dollars, and
the total payments since organization
more than 107 million dollars.
~ 10 tioo hotNo iit tilOlS has OSCh q
reduction in the expense rate amount
ing to over 2 per cent. of the premium
income; that a large and increasing
proportion ofthe company's assets on
sists of railroad and other bonds of the
highest grade, as we'll as several thous-
and first mortgages on improved real
estate and Thai the amount of cash
held by the company is distributed
among ga banks and trust companies
throughout the United States. The
company paid over n million dollars
in dividends TO policy holders last year,
and had a decreased death rate, due to
care in the selection of risks.
The accuracy of the company's rec
ords has been certified to by a firm of
public accountants of international
reputation. The showing is altogether
an excellent one; no such results have
hitherto been achieved by any company
of the same age; and they can only be
attributed to thoroughly sound and W
right business methods, coupled with
keen enterprise, and n does not need
to 90 further than this cause to account
for The Prudential's great success.
In commenting on the great record
of 1905, President Dryden states that
the voluntary testimony given by The
Prudential's officers before the Arm
strong Committee strengthened the
confidence of the public in the COM
pany.