Vernon County censor. [volume] (Viroqua, Wis.) 1865-1955, 1906-12-19
TRADE DECEPTION IN PAINTS

EDITOR CENSOR: Mr.. Alexander call
ed my attention to bulletin No. 20, of
the North Dakota station on Paints
and their composition. 1t is so full of
valuable facts that / wish to give
short synopsis. Two years ago used
a quantity of the so-called Powder
paint, made by Bates of New York,
and was badly sold by using it. 1t
lasted hardly a year and was little
better than whitewash mixed with
skim milk. A cheap lasting paint for
old buildings is made by using equal
parts of Portland cement, and Venetian
red, thinned with skim milk and APP
piled with whitewash brush or old
broom.
Bulletin No. 70gives two dozen brands
of paint having high per cent. OF water:
Here are some of the brands: Tower
brand, Town and Country, Made
Champion" and 'Pitkin's Premium, =
contain ten to Is per cent. of water.
Golden Rule" 30. l.. Chase" mixed
paint, "Perfecto. " Gold Medal tint,
Seroco" brand contain 20 to "a per
cent. water. "A number of brands of
white lead have been examined and
white leads not one has been found
which did not contain large amount of
inert matter, and in some instances to
contain no white lead at all. = 1t was
found that much of the mixed paint
sold was short in measure. ''All the
white leads and so-called white leads
examined have been found to be short
weight. Kegs supposed to contain
twelve and a half pounds, eight of
them weighed 80 to SO pounds. What
should be the relation of lead to zinc in
the pigment of our mixed paints? In
spection of analysis shows per cent. of
lead varies from nothing to 60; and
proportion of zinc ranges from 20 to so
per cent. Best information indicates
that for outside paints two thirds OF
pigment should be lead, one third zine.
Few paints on market contain more
than so per cent. white lead. There is
already Improvement and the proper
ton of white lead has been much in
creased, indicating that paint men
recognize its superior value.
Of inert materials like whiting baryta
and silica FIVE per cent is enough. The
Tower" brand of Montgomery-W Ward
Co, contains 25 per cent. inert matter.
Heath & Milligan's Best Prepared
Paint" contains 20 per cent, Green
Seal 81 per cent. Gold Medal AZ,
"Seroco" mixed paint sold by Sears
Roebuck AZ per cent. o. L. Chase, the
noted St. Louis paint man, SIS per cent,
T. M. Roberts Diamond" brand SO per
cent. and Parker's "Perfeeto" paint
70 per cent. of inert matter as chalk,
barytes, etc. 1.-The pigment in one of
these catalogue house paints cost Il
cents. while in another paint it cost 81
cents a gallon American ochre, as
employed in paint manufacture and es-
pecially for the purpose of printing, can
not be too strongly recommended. 0chre
as now furnished should never be used
on a good building as a printing coat.
Use purest white lead and liiseed oil or
else the highest grade mixed paint
thinned down for printing" Among
the statutory paints the Minnesota o.
P paint contains so per cent. white
lead and full measure. The &c It
Edge" and ''Lion" paints also have so
per cent lead. Monarch, I" Horse
shoe" and ''Atlas" have 40 per cent. lead
and Blood's ard Devoe's 30 per cent.
Under the new formula adopted for
Monarch paint It may be expected
this paint will take the second place
following the Minnesota p" Chase,
the St. Louis paint man, was investi-
gated and analysis showed his paint
does not contain trace of white lead
1t does contain chalk and barytes 55
per cent. and the rest is mainly zinc
oxide. In the judgment of the writer
this is one or the most misleading and
deceptive paint propositions before the
public. /" The pigment of Devoe's OUT
side white lead and zinc paint contains
about % per cent. white lead and 20 per
cent. zinc oxide. The Minnesota Lin
seed Oil Co.'S, outside white pigment
has 43 to so parts white lead and 40 TO
So of zinc. Patton's Outside Sun
Proof White" has AZ parts lead and
AZ parts zinc in it's pigment. Parker 8
''Perfecto Paint" at St. Louis contains
no white lead at all; the pigment has "a
per cent. zinc oxide, about per cent.
lead g.lphate and 70 per cent. of chalk
and the white earth barytes, and it is
mixed with very low grade of linseed
oil The dyer is benzine and there IS
u per cent. of it water. The T. M.
Roberts Co., Minneapolis, Outside
White, paint pigment contains no
white lead, ~ per cent. zinc oxide-45
per cent. chalk -23 per cent. barytes
mixed with low grade oil, This paint
question interests many of US. Let us
keep away from the great department
stores and St. Louis paint men when
we want paint and buy lead and zinc
paint and pure linseed oil at home
C. V. PORTER.