Forest City press. (Forest City, Potter County, D.T. [S.D.]) 1883-19??, 1906-08-30
Succeeding With Pure Bred Stock
BY Geo. {. Martin, Before the Iowa Agricultural College.

will have use for your products and
will look for the advertisements. while
the other one whose farm is devoted
entirely TO grain growing and main
ain little. If any, stock Viii not, hence
such Il paper would be WORT. 'othing
to an advertiser who desired to find
buyers for p~urc-brcd stock. Select me-
diunls that appeal To your best thought
that are ably edited and have YOU full
est confidence. for when they have
earned yours You may feel assured that
they enjoy the confidence OF thc read
cr, and for this reason it viii be OF
much more value to the advertiser. In
the adNcrtiscirc state the important
! facts relative to that which YOU have
to sell briefly and accurately. relying
on he letter of response for details.
In the matter of the preparation of the
copy. etc. you have the assistance of
the advertising solicitor. whose judg-
mcnt. as n rule. in such matters gov
erning space. composition and any
thing pertaining to the proposition is
sound. Such assistance may be had
for the asking. Don't expect too much
the first season.
The benefits from advertising are
cumulative. and under formal condi-
lions each succeeding announcement in
a good Medium should be more valu-
able than the one preceding. The re-
peated publication of your advertise
ment in Il paper inspires confidence in
the reader and ii will cause him TO i'm
Quire about your stock offered.
The in and out policy of some adver-
tisers is unsatisfactory, usually barren
of results and AN unfair trial for any
paper. Give all inquiries careful atten-
ton. Answer promptly. giving all In
formation asked for and much more
where they failed to ask it. Remember
that the inquirer is Il prospective GUS
toner and the question of the sale de-
ponds to "A great extent with the meas
ure of tact displayed in the correspond
ence. Stick to facts and hew close to
the line OF truth. II you can't do this
better not engage In the business. but
il already In you had better get out.
There Is no business where the integ-
rity and honor In the individual en-
gagged in 1t cuts as much figure as 1t
does In the pedigreed stock business. a
reputation for square dealing Is the
best capital, and the breeder who does
not have the golden rule as his motto
is soon found out and his failure soon
recorded.
Do not be disappointed IL you do not
succeed in selling TO every one who
inquiries about your products.
others in the same business may get
the same letters, and MS Il rule the adj
v~ertiser who gets out the best letter
effects the sale.
Do your part md you need have no
fear Of the outcome. for you Will build
up IL rad that will gradually expand
, until there IL a demand for all OF your
/ productions at prices that are entirely
> remunerative to you.
Persistent advertising to sell stock
that is meritorious and square dealing
, will bring the trade and you Will In
= time number your patrons by the score
that you may have never seen. .
+ The writer knows of n successful cat
4 tie breeder who disposed of twelve bulls
9 the past season to individual buyers
i who did not AXE the time to visit the
q herd and inspect them, but relied solely
on the vendors description, which VS.
of such n degree of accuracy THAT not Il
y single complaint was received.
Keen n record of your inquiries and
I. date of answe and ii the writer is not
1 heard from in n reasonable length OF
n time send out the second letter, calling
attention to the fact that YOU can still
! supply his wants and would appreciate
his order.
The time consumed in writing the
7 second and some times the third letter
often results in II sale, ana such tlihe Is
= proiitably spent.
Have "a ring of sincerity about your
=. letter and advertising matter that Will
inspire confidence in the buyer and
cause him to feel that what you have
will fill his wants. 80,
care of II. if for sale nave 1T in sale
condition.; let the buyer know that you
have what he wants. have the golden
rule as your motto and you VIII DulId
up "A business that will be profitable as
we'll as satisfactory, and you VIII take
q rank among men who are engaged IN Il
s. calling that demands your best thought
e and best effort and has attracted TO IL
O many master minds Of several CEN
$, turtles.