Evening star. [volume] (Washington, D.C.) 1854-1972, 1906-07-16

favorable impression upon the business men
Of this city, and there Il said to be no
doubt that the project win b carried out 70
q successful issue. Capt Lea H. Lipsccmb,
mittee; DR.. 81 Clifford Cox. chairman of the
subscription committee. and Maj. Fred =.
Hodgson. chairman Of the national Ell.
campment committee. are busily engaged
In canvassing the merchants. fnancderS and
professional men OF Washington.
Capt. Lipscomb said today that he believed
the parade would be surprise party TO
many OF tho Thousands OF visitors who Will
flock to Washington encampment week, as
tending to show the commercial advantages
and the business enterprise Of this city. AT
the next meeting OF the national encamp-
ment committee. to be held Saturday night
trial parade feature OF encampment week
will be taken I'D and committee appointed
to exploit the matter and make arrange
ments for the display.
Reuorts from down the river Indicate that
several of the large canning factories To-
Gated there are favorable to moving their
esta Adjustments into closer proximity TO
Washington. in order that they may re-
ceive the advantages of better railroad
rate facilities. Should they situate In this
vicinity they saysthey will be In immediate
touch with a number of the largest railroad
systems in the United States. which will
more than compensate them for the addi-
tional cost OF having the products for can
ming transported to this city by steamboat
or sailing craft.
Value Of Publicity.
Mr.. Charles r. Howe OF the American
Security and Trust Company believes In
extensively advertising the boom for a
greater commercial Washington. He today
gave Star reporter an article from the
Wall Street Journal, which he said points
moral 1t follows:
I'VE cannot speak too highly of the wis.,
dom displayed by the city fathers in Bos-
ton, who have appropriated $4,000. and
taken steps to secure a like amount by
popular subscription, for the laudable pur-
pose of developing their city by means OF
printers ink. Imbued with the belief that
advertising Is good for individuals and cor
porations engaged in business, they have
wisely concluded that Boston's industry
and commerce can be increased by resort
to the accredited channels of publicity.
This Is not by any means an initial or g.
pioneer movement. Many cities and towns
throughout the union in recent years have
added to their growth through advertising.
Such publicity attracts outside capital.
which. inturn, strengthens the community,
gives an impetus to industry and increases
its general prosperity, When Mayor Fitz-
gerald assumed Office he voiced a demand
for a Greater Boston We feel that his
hopes in that direction will now be realized,
for advertising Is the keynote Of CONNER
ciaI success today. and the individual. cor
poration or municipality that seeks returns
without It's aid is merely wasting effort"
The Keynote Of Success.
This Is right" said Mr.. Howe. "Adver-
Using Is the keynote OF success in nearly
every business whether that business be
the development of a state. a city or an
individual industry. Boston's proposition
to spend 100000 in advertising is more
than matched by st. Louis, which expects
to spend several times that amount in gen.
eral advertising. The south Is seeking i'm
migration and new industries, and yet
most southern legislatures would regard
an annual expenditure of $4,000 to attract
immigration as bordering on wild extrava-
gance, but Cuba wants immigration. and
does not need 1t one-haIf as badly as the
south. and Its Congress has voted 81, 900, coo
to be expended in that work.