The San Francisco call., 1906-11-11
By 4. Franz Taylor.
OOK al that illustration.

Z OOK al that illustration.
Have friend hold the Coat you con-
- slider purchasing the way that Coat is
held
Then press your finger along the Central
Seam toward the Collar.
In oo cases out of 100 there will be a full
ness of Cloth
Which will form wrinkle just below the
Collar
And you had better not purchase that Suit.
For that Suit has either been cut improp-
erly or made improperly
And the Fulness Of the Cloth here and the
scaniness there-the wrong curve of the
2 Shoulder and the 6abbiness of the Collar
wen the Suit was being msde-had all to be
remedied."
And the way fully 80 per cent of the tall
ors. whether Custom or Resdy-to-wear, rem
ed" such defects is moi by ripping Suit to
pieces and carefully re-msking it as they
should.
For that would be TOO expensive PROPOSE
ton
They simply hand il over to the Presser
and with the Hot Flat Iron-Old DR.. Goose
The Fulness of the cloth here and the
Scantiness there-oI the defects with one ex-
cePlion-sre shrunken or stretched into a
temporary resemblance of perfectly made
Garment.
That one exception is the fulness in the
back Of the Coat below the Collar.
That fulness or wrinkle may be floifened
oUt tempOrorily-you might not notice it when
you look at the Coat
But. If you apply that test to the iIIustra-
lion. you viii find il every time in poorly
constructed Suit.
Now, most tsiIon won't like you 10 look
for that Wrinkle in Coat
They'll pooh-pooh that Test-Say the
Wrinkle Is due to the weight of Cloth In the
Collar-that tA Coat has not been properly
hung up.
They'll tell you thousand and one differ
cni things that appear reasonable--
But if you take their word for Il and pur-
chase the Suit they Try to sell you-you'll be
sorry
For the Collar viii soon lay away from
the back of your Neck
he left Lapel viii Sag
he Shoulders will lose their Shspe-ihe
cloth in the front viii break and become
.uaapy-
The Back will wrinkle under your
Shoulder blade
or these are Defects, indicated with ob-
solute certainty by that Wrinkle under the
Collar that the Hot Flat ron treacherously
oonoeals until you have paid for and worn
the SUIT few times
Vow that wrinkle snding' test is the Ex-
pert Tailor's way of judging 4 suit
II Is absolutely impsrtial-you can apply it tc
any suit made.
We give il 10 you because sincerity Clothes
not cieaply doped into false at and shape
resemblance by the Hot Flaflron. Old Or. Goose,
about 50 per cent Of all other Clothes
But because sincerity Clothes are moulded
into permanent and wear-defying shape by sin
cere. conscientious, expert ana expensive hand
Needle-Work-
That wrinkle finding test is definite sign by
which YOU tell. before you purchase, not
after when q suit has NOT the expert tailor
ing in its designing and cutting-the care in its
construcrion-that sincerity Clothes" have had.
IL enables you 10 secure extra Faiue for yoHr
Money-lt insures you against the slnpeless
burlesques. so-called Suits. that have been d0ped
into temporary shape BY the Hot Flat Iron
Old DR.. Goose
II YOU want Clothes that WILL hold their Shape
and Form and style until you want a New Suit.
see that the Label (below) is on your next Pur-
chase YOnr up-tO-date dealer will handle
Sincerity Clothes - Here Is the label.