Bradford County telegraph., 1906-06-22
nov TO MAKE A NEWSPAPER PAY.


coming more and more to get down t.
plain business principles in the manage
ment of their business. The publishers
themselves are profiting by the change
from the old time lax business methods,
and the communities in which the pa.
pers are published are benefited also,
for a good paper cannot be produced by
namby-pamby methods. The publisher
of the Telegraph has endeavored to hew
as closely as possible to the line OF COM
mon sense business methods, and at
times it may seem to some of our
patrons that we are over Jealous in the
pursuit of what is coming to us, but we
remind all such that the Telegraph's ac-
tuM running expenses have averaged
ss. Is for every working day in the pres
ept year. This money must be paid
promptly. It will be seen, therefore,
that it takes money to keep the business
going and that we must exact prompt
settlements.
Discussing the subject "How to Make
a Newspaper Pay" before the South
Carolina Press Association, along with
other good advice, A. B. Jordan said:
Empress upon delinquents the fact
that the dollar they owe you is just
and honorable debt; that You expect
them to pay it the very day it is due.
Beat it into them. Demand from them
the same prompt, honest, just business
methods and dealings the business
world demands from you. Let them
understand that you employ the same
stern, rigid, infiexible business methods
in the management of your business
that are employed by the great finan-
cial corporations in the world, and then
will the accounts on your subscription
books be worth dollar for dollar, your
paper will command admiration and
the respect of every one who reads it,
the publisher will naturally be drawn
into closer union with the leading busi-
ness men of his community, and those
of his patrons who scorned him for lax
business methods will admire him for
his strict adherence to common business
principles"
The Pensacola journal commenting
on Mr.. Jordan's statement says:
"The South Carolina man has told
the whole secret of newspaper prosperi-
ty. Too many newspaper men, partic-
ularly those of the smaller papers, have
an idea that, because their business was
small, there was not the necessity for
strict business methods which everyone
realizes must and do obtain in the larger
business enterprises.
mo greater mistake has ever been
made. A newspaper business is Just
like any other business and it must be
conducted on the same business prin-
ciples. Many newspaper men hesitate
to press the collection of q small sub
scription account because they are
afraid that the subscriber will become
offended and stop his paper. It does not
seem to occur to them that II a subscrib-
er cannot pay q small account he GER
tainly cannot pay large one, and that if
he is not going to pay at all, the best
thing that can be done Is to stop his pa
per. Other newspaper men are afraid
to ask for their advertising space what
they think it is worth, it never seeming
to have occurred to them that IL they
can not get what it is worth they might
as well 60 ont of business.
ut Is a healthy sign Of the times that
these ideas are changing and that the
newspaper men generally are learning
to do business in the same way that
other business men do. This is appar-
ent in the improved appearance OF the
papers themselves and that fact will
render it much harder for the old class
Of newspapers to get along than it has
ever been BEFORE"