The Lake County times. [volume] (Hammond, Ind.) 1906-1933, 1906-10-26
WOMAN.
The New and Different Magazine for
Women, which Makes it's First APP
pearnnce with the November
IsSue-Now on the News
stands.

There are in America a good many
distinctly woman publications. Though
they differ widely in merit, they are
nevertheless emphatically similar ir
general scheme smattering of fictior
ard a few articles, some fashions, an6
a considerable per centage of small
talk.
This IS all right in its way ano
doubtless furnishes a very good mode
for woman's magazine; but it is not
the only model on which a magazine
can be made that will be welcomed into
the home by women.
Women are the great readers of the
world, and this is especially true with
regard to fiction Men read more or
less fiction, some books, a good many
articles in the magazines, but chiefly
confine their reading to the daily pa
pers. They are much greater readers
of the daily papers than women. Wo-
men have more time for reading than
men, and the story dealing with the
human heart, and with the joys and
sorrows and struggles and triumphs
Of life, interests them most keenly
1t Is this element-good. wholesome
absorbing fiction. and in great big
measure-that will differentiate Wo-
zines To make room for all this fic-
tion-say, four or five, or even SIX ser
ial stories. and a large number of
short stories, rad perhaps now and then
complete novel-there will be pub
lished no fashions and no illustra
lions. Every Illustration and every
page of fashion cut out just so much
of the reading space.
hi 70
ing. and get it for very long time. II
q magazine gives you in fashions anc
| illustrated bric-a- brac, and n it's de
partments, all that its price will cover,
it is clear that it cannot give in addi-
| ton ton of fiction.
! This magazine will concentrate or
! fiction. Fiction will be its fourteen
| inch gun. 1t may be that this isn't as
| good a model for a woman's magazine
as the conventional one but it has the
merit of being different. If there were
only one woman's magazine in the field
! the other MODEL would probably be
preferable. But with several hundred
such periodicals, and all built OH prac-
tically the same lines. it would seem
/ that something radically different in
conception, though equally close 10 the
nerve-centers of human interest, would
be able to preempt a corner of the wo-
mans field and hold it.
All fiction would be absolute con
/ centration, but that would not measure
up to the purpose in this magazine
The aim is to make it. independent OF
its great volume Of fiction, just as ns@et
Of a home magazine in all the essen
tails as any womans magazine on the
market "a publication that shall out
| rank all other magazines for women il
the way of entertainment, and. in ad
dtion, shall have the substantial quail
ties that go to help people to live better
| and be wiser.
Woman is a very big magazine-19:
pages, which gives it well-nigh doubl,
the reading space of the various wo
| mans publications. BY reading space il
meant the space given to reading anC
not occupied by advertising.
Whatever advertising this magazin,
may carry will appear on additiona
pages-pages especially inserted 70
advertising, and not taken from tn
reading section All this-its bignes
and its freedom from advertising OIL
reading pages-will further differen
tiate this magazine from the conven
tional band Of woman's magazines.