The Morris County chronicle. [volume] (Morristown, N.J.) 1877-1915, 1906-02-13
GIBRALTAR OF THE INSURANCE
WORLD.
The Prudential's Great Figures for
1905 Emphasize the Confidence
OF the Public In that Well
known COmnanY

The Life insurance Company which
has The Strength of Gibraltar = has
given one more proof, if proof were
needed, that the use of the phrase is
we'll warranted The Prudential's fl
nancial statement for 1905 just issued
shows that the company had one of
the greatest years in its history Large
increases are reported in all branches
of the business which make for
strength and returns to policyholders.
The amount of insurance in force now
Stands at S1,l70,000,000, and the num-
Der of policies in force has reached a
total of nearly 81 millions.
OF great Importance to pOlicyhOlderS
is the fact that the assets now foot up
to S1O7, 900, 900, an increase of over 3d.
100000 for the year: the liabilities are
less than $9l, 100000, (including over
$50, 900, 600 reserve held to protect pol
icy contracts, leaving a surplus of $l6,-
600, 600. Ten ears ago the assets were
only about SIS, 900 900. and the surplus
about $3,000,000, which shows at what
a prOdigiOuS rate this energetic young
company has grown. When it is re-
membered that the sixteen million
dollars surplus represents so much
margin for the protection of policy
holders interests, the strength and
stability of The Prudential as an insti-
tuition are apparent.
1t is also Of great interest TO note
that the voluntary payments to policy-
holders by The Prudential over and
above the requirements of policy con-
tracts exceed Sc, 900, 900. In other
words, although the Regular Indus
trial policies now issued by The Pru-
Dental provide for dividends and adj
ditional benefits, the policies issued
years ago contained no such provision.
Nevertheless the company places the
old and the new policies on the same
liberal footing. The payments to pol
icyholderS last year were over IA mill
ion dollars, and the total payments
since organization more than LOT mill
ion dollars.
1t is also noted that there has been
a reduction in the expense rate
amounting to over 2 per cent. of the
premium income that large and in
creasing proportion Of the company s
assets OF railroads and other bonds of
the highest grade, as we'll as several
Thousand first mortgages on improved
+ al estate and that the amount OF
c ssh held by the company is distributed
among 274 banks and trust companies
throughout the United States. The
company paid over pne million dollars
in dividends to policyholders last year,
and had a decreased death rate, due
to care in the selection of risks.
The accuracy of the company'S rec
ords has been certified to by firm of
public accountants of international
reputation. The showing is altogether
an excellent one no such results have
hitherto been achieved by any COM
pany Of the same age; and they can
only be attributed to thoroughly sound
and upright business methods, coupled
with keen enterprise, and one does not
need to 60 further than this cause to
account for The Prudential's great
success.
In commenting on the great record
Of 1905, President Dryden states that
the voluntary testimony given by The
Prudential'S officers before the Arm
strong Committee strengthened the
confidence Of the public In the COM
pany