The Evening statesman. [volume] (Walla Walla, Wash.) 1903-1910, 1906-11-23
Advertising Is Compared With In,
seen Power.
HOW JAMESTOWN IS EXPLOITED
GREATNESS OF UNITED STATES
ATTRIBUTED TO PUSH AND
HUSTLE.

NORFOLK, Va, Nov 23.-Electrlcl-
ty is the proverbial illustration for
snaed and EXPANSION. It's subtle power
is so insidiously marvellous and SO ex-
tensively supplying that all minds give
I'D the search for a competitor as a
metaphoric expression for universally
and flight But admitting the truth
of its claim, it yet must be SAID
that it is a palpable agency, primar-
ily. and without employing the sense
of touch, either literally or by in
strument, it's power remains an esoteric
one.
There is another agency which is
entitled to a classification not hope
lessly secondary to electricity by
reason of it's widespread influence, the
agency of advertising.
Value of Publicity.
A patient investigator of the Sc
crets of nature tolls along day after
day, and away into the night of those
days, in an obscure room of Sc
cluded quarter in a town not gener-
ally known. He finally succeeds in
his labors and makes the discovery
which has absorbed him. But although
he has forced a secret from the Ar
cana there is no one in the wide world
conversant with that fact besides
himself His discovery must be made
known in order that it shall have
value. Without the means of publ
city it is worthless. And even the
bare fact of it's announcement without
confirmatory proof will be regarded
delusion, the effervescence of a dreamer
Just here is where the inestimable
value of advertising comes in for con-
sideration and appreciation.
Due to Advertising.
This means of exploitation has built
up the industries of the United States,
and the triumphal ascendancy of
American inventions and enterprises,
when contrasted with those Of the old
world, is due principally to advertising.
The American people place high esti-
mate on advertising, and the function
has, by reason of expectancy, come to
be a paramount one in our civic life.
The country is we'll supplied with
agencies of advertising, so that the
expectancy is not without qualification,
and one of these agencies has earned
the peculiar favor of the jamestown
Ter Centennial Exposition, which will
be held on the shore and waters of
Hampton Roads in old Virginia, from
the 26th of April till the 1st of De-
cember, 1907.
Publishes Fair.
The agency referred to is the
Humphrey Advertising company of
Chicago, the head of which firm is
the Hon. ]. A. Humphrey, a native
Virginian but an adopted citizen of
the pushing, thriving prairie state Of
Illinois. Mr. Humphrey is inspired by
his congenital love for the Old Domin-
ion in placing the resources of the
agency over which he presides at the
disposition of the Jamestown EXPOSE
ton to spread it's advertising matter
over arm extent of territory which
covers thirteen states and includes
4272 railway stations. The value of
this distribution, estimated on a cash
basis, will be about $4,000.
Mr.. Humphreys is the Illinois state
commissioner to the jamestown expo
siton, and his official duties will be
discharged from motive of patriotism
as well as official obligation. The
high motive which inspires him to
thus place the far-reaching resources
of the agency at the services of the
jamestown exposition marks him out
for the honors of altruism, in this
that he seizes the opportunity pre-
scented of furthering the interests of
his kith and kin in the Old Dominion
while the patriotic impulse of featur-
ing an ethnologic idea is also kept
steadily in operation.