The daily morning journal and courier., 1906-01-09
EXPANSION
SOUTHERN
TRADE.

TRADE.
 The wonderful industrial progress made by the South in the year just closed is emphasized by the fact that the Southland leads all the rest of the country in the proportion of banks established, as shown by recent reports of the United States Treasury Depart ment.
 Promoters of such enterprises never locate in an unprosperous, unprogres- sive community. That fact in itself is a recognition of the progress being made in all industrial lines, and the development of these industries, vast though they have been, are in mea- sure small, as compared with what could have, have been accomplished if the means were at hand of giving the proper sort of publicity to the various enterprises. The latter need has de- monstrated to one of the largest gen. eral advertising agencies the import ance of maintaining thoroughly equipped office on the ground.
 Nelson Chesman & Co.,, of St Louis, General Newspaper and Magazine Ad- vertising Agents, have established a branch office at Chattanooga, Tenn, and will do a general. newspaper and magazine adverstising business throughout the South. Tn these days of rapid-fire service distance counts immensely, and tho location selected for this latest branch of the Chesman Agency not only facilitates the work of securing desirable contracts but al- so insures quick and unusually efficient distribution of copy for customers in distant parts of the country.
 This progressive policy on the part of one of the oldest, most highly respect ed and most substantial agencies in the country illustrates the broad lines of development in the advertising busi- ness, and is likewise indicative of the far-sghtedness of a concern which has long been firmly rooted in the greatest centers of advertising activity-New York, Chicago and St. Louis.
 But the possibilities of the South's rapidly growing business induced them to make of the Chattanooga office @ principal branch of the Company, with one of the general officers, Secretary Richard Pendergast in charge, and place the immense facilities of the Company, the first general advertising agents to enter the southern field, at the disposal of advertisers in the manu- featuring, mercantile and other in- dustrial Hines of that section.
 Nelson Chesman & Co. is one of the oldest firms of General Newspaper and Magazine Advertising Agents in the business. Their main office is at St. Louis, with MT. Conrad Budke in charge, where they started in business thirty-one years ago. Branches are maintained in New York, where MT. Nelson Chesman gives his undivided attention to a vast volume of business, as we'll as in Chicago, where MT. Ar thur A. Wilson, the remaining mem Der of the corporation, handles line of IduNeIllSluSy B1bctSl Ali ehll plVbe'pAiANS than the total output of many promin- ent advertising agencies.
 Through their St. Louis Office they have always done much business and kept in the closest possible touch with the South's business conditions and it's expanding industries, and therefore are not strangers in DiXieland.
 They place advertising in all News papers and Magazines published throughout the United States, Canada and Mexico, and the close, friendly re- lations with the publishers which they have maintained for so many years, unquestlonably secures for them rock bottom prices. Accuracy in check ling insertions of advertisement and all the work involved in keeping records isan essential throughout the establish ment. Unquestioned integrity and competent proof that all the service paid for (and usually more) has been rendered, satisfy the most criti- cal customer.
 With their organization they pres ent @ splendid medium of the promo tion of Southern trade, expanding it in home and carrying it into new terri tory, and accordingly invite the &C., counts of responsible concerns, and the record of the agency fully justifies an 1 acceptance of their invitation.