Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1906-01-31
A New Train 10 Southern California.

Valley and the Devils playground. hut now
an opening through these obstacles has
been made, and II Is for the first time pos
sIble to look westward from the city on
Lake Michigan andse Il; the far end OF
the steel ribbons the sparkling blue waters
of the Pcaific ocean
The first transcontinental train over this
new route from Salt Lake to Los Angeles
the Los Angeles Limited. left Chicago AZ
ten o'clock at night ON Sunday. Dec. II.
and reached Los Angeles "Wednesday after
noon. The distance of more than . 800
miies winch had always before, by the
roundabout Frisco route, required eighty
six hours, or four DAYS and three nigbts
was made by this new tram in six,y-eicht
hours. CIV
"A straight line is the shortest distance
between Two points, and the new Los
Angeles Limited train. over the North.
western from Chicago to Omaha. over the
Union Pacific from Omaha to Salt Lake
and over Senator Clark's new line from
SAT- Lake TO Los Angeles. is as straight
a Inc between the east and the v-es, ne
Will ever be known across Americo.
IL rs not a great many wears ago-not
80 Iong ago, IN fact, that IT does not still
stano prominently in the memories of the
erdhuiathers OF America-when a trip from
sea 10 sea meant making faces at tedious
months of hardship, wild animals. treach-
erous rivers, sharp rocks thirst starya-
ton and death itself.
Today II ~ possible to step into n nal.
a
the year: to see farms and railway sta
mons and mountain ranges cash by with
kinetoscopIc fashion; to eat three meal.
from an excellent menu Of oysters and
STRAWBERRIES and turkey and wines: and
on the third afternoon. to stand in the
balmy atmosphere of Los Angeles. Cal.
ifornia
These nine trains are new from engine
10 observation car. Darkness is cast ont
by means of brilliant electric lights which
IN h. IL
the rear end of each train is a new stvle
combination buffet. library and obserya-
ton car In one corner is bulletin board
upon which, twice or three times each dav.
graph news from all parts of the world
the Union Pacific having adopted this
unique scheme some months ago. The
tram rs sister to the overland limited.
excepting that It cuts the wind AT more
rapid gait.
1t was in such luxury that the thirty
four newspaper men from al parts of the
county. including New York. Chicaso.
Cincinnati pc Pittsburg, Minneapolis, St
Panl. Kansas City, Cleveland, Omaha.
the trip on the new train in its initial
run. with T.. l.. Lomax general passen.
ger agent, and Adolph Darlov. advertis-
ing agent of the Union Pacif, Railroad
ana ether railroad officials as hosts; it may
be imagined that it was always lair wealth
er from the Mississippi to the Pacific and
return.
The first three days of that Maiden trim
oil inns superior train of cars. we're spent
IN getting TO southern California. The
next four were delightfully."- and graph.
really written upon thirty-four minds bv
means of side trips out from Los Angeles.
and then there were three more in com.
ing home.
Grades have been reduced until the
train rolls along so smoothly that it is
hard to catch the clicks of the rails in
trying to count them. And where curves
nave seemed imminent. the builders OF
ms road have paid many millions to bore
through the solid rocks, thus clinging TO
the straight line theory with admirable
foresightedness. The outlay in this CON
struction has been tremendous, but the
result has chopped off eighteen hours from
Salt Lake to the sea- and pror,ortionate-
ly a. much in bringing fresh California
fruits to the middle west. and in taking
Nebraska products to the coast either for
consumption there or for shipment to the
orient.
illuminated on board the train and on
Christmas night formal banquet in the
dining car, with all present CARRIED in tux
edo. became the novel feature of the day
And. Christmas. the guests of the rail-
roads declared, next to being spent at
home. was pleasantest on board the Los
Angeles Limited. N A. HUSE
NEW OIlCe.
,Orville Nemss-How do YOU know we
are going to have storm!
Capt. Salter-We have man in the
foreoastle forecasting it.-Pittsburg Chron-
Telegraph.
important Movement in Advertising
The creation of a General Advertisine
Department Tor the New York Central
LINES, and the placing in charge of that
department the veteran railroad adyer-
tiser, George III. Daniels, who has been
Tor nearly twenty years the General Pas
senger Agent of the New York Central
Railroad, marks an era in the history of
advertising in America.
The New York Central Lines are the
hrst great system TO create an adveTtis.
ing department which covers all the rail
ways IN their system, and the far-reaching
consequences of such a movement cannot
be appreciated at first sight but this ac-
ton on the part of the management of
these lines emphasizes the value OF adver.
tlsing generally, and forces the conclu-
SION OF "A strong belief in the efficacy of
railroad advertising in particular
Some idea OF the Importance of this
new department can be had when IL is
understood that il will control the gen
eral advertising in America and in foreign
countries Of the New York Central Bos-
ton and Albany, Lake Shore and Michigan
southern, Michigan Central. Cleveland
Cincinnati, Chicago and st. Louis. Rut-
land, and Lake Erie and Western railways
and their leased lines, having their west
ern terminals at Chicago. st. Louis and
Cincinnati, and their eastern terminals at
New York, Boston and Montreal and EN-
bTacing more than twelve thousand miles
of the best equipped railways in the world
Mr.. Daniels has for many years been a
firm believer in newspaper and magazine
advertising, and, therefore. the organiza.
ton of the General Advertising Depart
ment OF the New York Central Lines il
Of importance to every legitimate publica-
ton in America. daily, weekly OF monthly
In an address before the New York
state Press Association few years ago,
road is the advance agent of commerce
and that railway advertising had been of
immense value TO American manufac.