The Minneapolis journal. [volume] (Minneapolis, Minn.) 1888-1939, 1906-05-14
A Vindication for DR.. Pierce.


A verdict has been rendered in favor
Of the plaintiff in the libel suit brought
against the Ladies Home Journal (pub-
ished by the Curtis Publishing Coz by
The Worlds Dispensary Medical Asso-
.iation, of which DIR. r. ". Pierce
is President. The suit was for $500 600
damages, and was brought by Doctor
Pierce against the Curtis Publishing
Company, for making false statements
about one of his standard family
medicines known as DR.. Pierce's Fa-
vorite Prescription. In the May num-
Der of the Ladies' Home Journal (19O4),
Mr.. Edward Box, the editor, stated
that DR.. Pierce's Favorite Prescription
contained alcohol and other harm
full ingredients, and Dr.. Pierce had in
the action alleged that the defendant
maliciously published this article con-
tanning such false and defamatory mat
ster. Dr.. Pierce further claimed that no
alcohol is, or ever was, contained in his
uFavorite Prescription; that said med
icine was a vegetable preparation and
contained no deleterious ingredients
whatever; that Mr.. Bok's statement,
pretending to give some of the ingredi-
ents of said medicine, was wholly and
absolutely false; and that by means of
the publication of the article DR.. Pierce
was injured in reputation and good
name and credit as manufactures,
to the extent of 5000, 900, for which
amount of damages he brought suit.
During the trial, the Vice-P President of
the Worlds Dispensary Medical AS So
citation, stated, that the ingredients of
DR.. Pierce's Favorite Prescription were,
extracted from the following native
roots: Golden Seal, Blue Cohosh,
Lady's Slipper, Black Cohosh and Uni
corn, by means of pure glycerine. He
was asked how he knew, as physician
and experienced medical man, that the
"Favorite Prescription was a cure for
the diseases peculiar to women, such as
leucorrhma, amenorrhna, dysmenor-
rh9a, ante-version, retro-version, and
he stated that he knew such was the
fact because of his professional ex-
perience and the many thousands of
+ women whose ills had been cured by
this Prescription" This experience,
was corroborated by the standard Med
ical Authorities of the several schools
of medicine endorsing the various in
gradients in the strongest terms. The
ISSIuouo, Oelug aSkoo 10 give au-
thorities as to the value of the above
roots, read from the standard works,
such as the United States Dispensatory;
The American Dispensatory; Organic
Medicines, by Grover Coe, NJ. D.; Ma
terra Medica and Therapeutics, by Pro-
lessor Finley Ellingwood of the Bennett
Medical College of Chicago.
From such authorities and his own
professional experience he showed how
the ingredients of this vPrescription"
acted upon the female system, impart-
ing increased power to the heart s
action, and tone to the nervous system,
and detailed its remedial influence in
disorders of the female organs.
The retraction printed by the Curtis
Publishing Company tho months afte,
the la6e1ows statement appeared stated
definitely that analyses had been made
at their request and that the VIA
vorite Prescription" did not contain
either alcohol, opium or digitalis. But
the business of DR.. Pierce was injured