The herald-advance. (Milbank, S.D.) 1890-1922, 1906-01-05

averaSe country merchant, located
within the radius OF the st. Paul trade
field. a sell goods as low or lower
than the mail order houses of the
East. This applies to the regulation
line OF goods sold to farmers through
out the country. Back of the country
StOrekeeper's sale the purchaser has
the guarantee he does not get from
the mail order house. The mail order
house continually takes money from
the farmer; he sends none back. Com
pare this with the country storekeeper
who pays the farmer nearly as much,
in the long run, for his produce as he
receives from the farmer in the pur-
chase price of goods. In addition, he
invests his earnings in the town that
he lives in, and the upbuilding of that
town tends to make farm property
more valuable and furnishes better
schools for the farmers children. The
growth of the town furnishes more en-
tertainment for the farmers children
and thus tends to keep them home,
safe within the good influence Of the
home circle. Where such satisfying
town entertainment is not to be had,
through the failure of a town to pro-
gress, children go to the large cities
TO seek their entertainment. Once
there. in a great many cases, they
soon lose the home influence, and we
all know what the results are. The
country merchant helps pay the school
taxes and support township enter
--:z--. r. 4o~ra ~ Tho ,nn
structioR and maintenance of good
roads. The Eastern mail order house
does neither. 1t is a wholly selfish
institution. enriching it's stockholders
through the ~hard-earned dollars of the
farmer at the expense of the legiti-
mate country merchant.
Hard, Cold Facts.
These are hard, cold facts that
should be given careful thought by
every purchaser of merchandise. In
themselves they are strong arguments
against patronizing a mail order
house located in New York or Chicago,
but to them we must add the further
argument that the patron Of a mail
order house is bound, sooner OF later,
TO find that he is paying two OF three
prices for his merchandise, in addi-
zion to the freight. The mail order
house is conducted by the b~rainiest
men in the mercantile world. In the
infancy of the mail order business so
per CEN of it's r-omoters were sharp
ers and sWindlers. Out of this mass
there grew a few immense concerns,
conducted by men with more brains,
even though they may have had nc
more scruples than their competitors.
They foresaw that to make the bust
ness success they must at least show
the semblance of giving value receiv-
ed from the money extorted from
farmers through their ingenious, con
<inued and costly advertising cam
paigns. They evolved the policy of
advertising staples as leaders at a
price below that at which the country
merchant could sell. These leaders
caught the eye of the farming com
munity and they built up a large eli
entelle of patrons, giving them
they call a mail order list, to which
they are constantly adding in YER
conceivable way, their latest scheme
having been to induce the postmaster
general to number the farmers, ac-
cording to their rural route mail box
es, like the convicts of a p~enitentiary.
Once the mail order house induces
the farmer to apply for some article
advertised in their circulars and cata-
togues, they deluge him with circulars
and seemingly personal letters, offer
ing numerous prize packages of goods.
They offer coffee that has been raked
out of the water and ashes of burned
warehouse, dried and CLOSED rel
with a harmful glucose concOction, at
q price SO far under that of the coun-
try merchant that it is impossible for
him to compete. The coffee looks
good, and if it tastes bad the patron
consoles himself with the fact hat it
is cheap. 1t might not suit him so
well IL he knew that it is also nasty
filthy in fact.
And so it is all along the line.
Sweat shop manufacturers make up
goods in disease breeding denS for the
mail order houses. They can do it
tuCdD0T Judu tHc HldluldtlulG I WOIh
ing under modern conditions, and
what the mail order house must nav
Is cheap goods. The mail order house
buys its goods under conditions that
Gender them as.cheap as possible. This
necessarily brings them to the dens of
the sweat shop, the filthy bins of
warehouse left-overs, the salvage of
f1res-the s%weepings of the reeking
gutters-for much of the cheap to-
bacco sold is made from cigar butts,
half-smoked cigarettes and the dis
carded cuds of tobacco, picked up in
the cutters of the big cities by a class
Of ~disease-burd ened outcasts from the
labor world who can maintain exist
ence In no other way. Scarlet fever
and d%iphtheria germs Turk in the rags
that are made into the shoddy goods
that the mail order house sells in
for men, women and children.
These goods look we'll hit thav don't