Arizona republican., 1906-10-25

| There are in America a good many ] distinctly woman publications. Though ] they differ widely in merit. they are 1 nevertheless emphatically similar in 1 general scheme--a smattering of fic- 1 tion, few articles. some fashions and ! a considerable percentage of small
 / talk
 ] This is all right in it's way. and | doubtless furnishes a very good model
 for woman's magazine: but it is not l the only model on which a magazine can be made that will be welcomed l into the home by women.
 1 Women are the great readers of the
 world. and this is especially true with
 regard to fiction. Men read more or | less fiction, some books. a good many articles in the magazines. but chiefly I confine their reading to the daily pa pers They are much greater readers
 of daily papers than women. Women | have more time for reading than men. | and the story dealing with the human | heart and with the joys and sorrows l and struggles and triumphs of life in- l terests them most keenIy.
 ] It is this element-gOOd wholesome. | absorbing fiction. and in great big | measure-that will differentiate Wo-
 man from all the other woman's mag | azines. To make room for all this fic- | tion-say four or five. or even six se-
 rial stories, and a large number of l short stories, and perhaps now and | then complete noveI-there will be l published no fashions and no iIustra- | tiOns. Every illustration and every page of fashions cut just so much out
 Of the reading space.
 You cannot get something for noth- ing, and get it for very long time. + a magazine gives you in fashions and | illustrated bric-a-brac and in its de- partments all that it's price will cover l it is clear that it cannot give in addi- 1 tion a ton of fiction.
 This magazine will concentrate on 1 fiction. Fiction will be it's fourteen | inch gun. It may be that this isn't as l good q model for a wOman's maga- zine as the conventional one but it l has the merit of being different If | there were only one womaE's magazine in the field. the other model would ! probably be preferable. But with sew eral hundred such periodicals. and all built on practically the same lines. it would seem that something radically different in conception. though equally close to the nerve centers of human interest. would be able to preempt d corner of the woman's field and hold it. All fiction would be absolute con centration. but that would not meas ure up to the purpose of this maga- zine. The aim is to make it indepen- dent of its great great volume of fic- ton. just as much as a home magazine in all the essentials as any woman'S magazine on the market-a publication that shall outrank all other magazines for women in the way of entertain ment and in addition. shall have tho substantial qualities that go to help people to live better and be wiser Woman is very big magazine-192 pages. which gives it well nigh double
 the reading space of the various wo- mans publications. By reading space is meant the space given to reading
 and not occupned by advertising.
 Whatever advertising this magazine
 may carry. will appear on additional pa ages-paEes inserted especially for advertising and not taken from the reading section. All this-its bigness and its freedom from advertising on reading pages-wiU further differen-
 tiate this magazine from the cOnven- tional brand of voman's magazine.