The La Jara chronicle., 1906-12-14
COLORADO BOOM
PLANS OF STATE CONNIE RcIAL
ASSOCIATION.
DAILY LECTURES IN DENVER
Elaborate Project for Advertising
colorado's Resources Lectures
and Stereoptieon Exhibitions -
Fifty Thousand Dollars to Be
Raised

fnty iHousdHo Co'sTs 10 DC
Raised.
Denver.-Plans for advertising Colo
rado and her magnificent opportuni-
ties for investment, on a scale never
before attempted. have been completed
by the Colorado State Commercial AS
sociation.
The first step will be to remove the
headquarters to larger and more cen
mia street.
The total floor space to be occupied
is 3,1O0 feet. The front portion will
be the offices of the association. and
the publicity bureau. All pictorial
and printed matter which the associ-
alton has now, over $50 booklets and
pamphlets, will be attractively dis
played for the visitor. farther back in
the room. The exhibit of Colorado re-
sources which will be increased in size
rapidly, will find a place in the rear
Of the publicity department. A new
feature to be added to this department
will be revolving cabinets of the finest
photographs procurable of Colorado
scenery. buildings. farms, ranches, ir
rigation enterprises, etc.
The greatest of all the new features,
however, is to be an auditorium to oc-
cupy the rear portion of the building.
1t is planned to have this apartment
fitted up with upholstered furniture
and other comforts to attract the WIS.,
itor. In this auditorium, as is done at
commercial headquarters in Los An
geles, illustrated lectures on Colorado
will be delivered twice daily, in the af-
ternoon and evening, by men thor
oughly acquainted with the conditions
here The lecture course will start
early in January.
Every stranger with Denver's gates
will be invited to attend these lee
lures. New guests at the various no.
tells will find in their mail box in the
morning a handsomely engraved card
calling their attention to the Colorado
State Commercial Association. and CIV
ing them a pressing invitation to at
tend one or more of the lectures and
learn something of interest about this
wonderful state.
John T. burns, secretary of the as
sociation, has been making for some
months a close study of the successful
advertising methods used by CONNER
cial associations on the Pacific coast
in drawing attention to the resources
Of those states.
In April next it is proposed to begin
a series of special lectures by eminent
takers on the different features of the
state and the cities. These subjects
will include mining, irrigation, beet
sugar. agriculture, dry farming, plans
for beautifying the cities and towns,
etc Under this series will also come
lectures on the special advantages as
a place for investment, of Denver, Col
orado Springs. Cripple Creek, Pueblo.
Greeley, Grand Junction, Glenwood,
Fort Collins. Leadville, Canon City,
Durango, and, in fact, every city, town
and mining camp in the state. There
will also be a series of lectures on the
resources of the various counties. The
very best views that can be had will
be used on the scenes. The bureau
will also put in a superb collection OF
maps of the various counties, sectional
and otherwise.
The department of statistics OF the
commercial association is making
great progress gathering reliable sta
tistics from the various counties, and
hopes to have the figures complete by
early in the new year. These will be
most valuable adjunct to the associa-
tion's fund of information about Colo
RADIO.
The work of raising the $4,000 nee
essary to boost Colorado on an elab-
crate scale is well under way and 1t
is expected that the fund will be OF
sufficient proportions to warrant pro-
ceeding on the lines above described
without much delay.