Los Angeles herald., 1906-11-20
Merchants Will Give
Half Million for
Publicity
One Hundred Thousand
to Be SubScrl bed in
Four Hours
Biggest Scheme Ever Attempted to
Advertise Southern California
Promoted by Syndicate Of
Business Men

Los Angeles and Southern California
win soon be brought into the limelight
by such far-reaching publicity as has
never before been attempted in a con-
ccrted effort to place before the peo-
pic of the world the wonderful climatic
and other charming advantages of tho
Golden state
Five hundred thousand dollars will
be used at once i'm illustrated stories
bearing. on Southern California in the
"Quoin club" of thirty-five leading
magazines and all of the newspapers
of the larger cities of the far east and
the middle west, and as Il direct re-
suit it is confidently expected that
hundreds of thousands of strangers
from all parts of the east, north and
south will come td the Pacific coast 10
enjoy the wondrous climate and take
advantage of the great variety of bust
ness opportunities waiting capital and
action for development and profit.
Five hundred thousand dollars will
be subscribed by Southern California
bankers, merchants, real estate firms,
manufacturers, capitalists and land
owners, and the entire sum will be used
for the advancement of the southern
section of the state.
Los Angeles alone will subscribe
100000 of the $500,000, and now it is
proposed that 100000 be raised within
hour. i.er,
Saturday, November "a, is the day set
to receive the subscriptions.
Expect Hearty Response
It is firmly and enthusiastically be-
lieved that Los Angeles will perform
the electric feat as an evidence of
hearty indorsement of the develop
nent movement and to show the whcle
world that this city can not only con-
ceive a great and praiseworthy under
taking, but also provide the means
to carry into effect the great plans
that will not fail to, produce speedy
results
The enterprising and public spirited
members of the Development Society Of
California, formed about two months
ago. have set the publicity ball in mo-
ton, and it has commenced to roll for
the purpose of gathering the contrib
utions that viii reach the 100000
mark. All of the plans have been
formed. Now all that is needed is to
collect the money. 1t is in sight and
waiting to be delivered to the officers
of the society.
The Development Society of Cali
fornia was formed in Los Angeles un-
der the leadership of Henry E. Hunt
ington of Los Angeles, u. S. Grant, jr.,
San Diego; Judge Frank Short, Fres-
no. ID. A. Hamburger. Los Angeles;
Frank Miller, Riverside; d. M. Lin
nard, Pasadena Luther Burbank,
Santa Rosa: Rev. Robert ]. Burdette,
Pasadena; ]. M. Hale, Rev. Robert
Mcintyre, Los Angeles, and others of
equal prominence in business and pro-
fessional walks of life.
Officers of the Society
The Development society organized
with Joseph McMillin as president; U.
S. Grant. 1r., first vice president; w.
Scott Smith, second vice president and
manager; w. j. Washburn, president
of the Los Angeles chamber of com
merce, treasurer; o. V. Eaton, secre-
tary; ID. A. Hamburger, Judge Short
and Frank Miller, directors.
The plans of the Development So
ciety of California for giving greater
and widespread publicity TO the BUSH
ness, agricultural, horticultural and
climatic advantages of Southern Cali
fornia are formed on a grand scale,
every proposition to be carried out in
a systematic busnesslike manner.
Whole pages are to be inserted i'm
the leading magazines of the east and
all of the principal newspapers are to
contain carefully prepared articles de-
scribing In an entertaining and instruc-
tive style the claims of Southern Cali
fornia i'm all the varied interests of the
southwest.
Statistics show that there are but
nine persons for each square mile in
the state of California. 1t Is proposed
to increase the number of occupants
to twenty or thirty times nine to the
square mile.
HustIers at Work
The details of raising the 100000 i'm
four hours from among the bankers,
merchants. hotel proprietors real estate
men and manufacturers of Los Angeles
are in charge of General Manager w.
Scott Smith of Los Angeles, assisted
by Frederick b. Scotford of New York,
representative of the Quoin club list of
publications, With offices in New York,
Seattle, Wash, and Los Angeles. He is
a whirlwind money getter, and with Mr..
smith win accomplish speedy results
in producing the funds desired In the
publicity work. Mr. Smith is always
successful in the enterprise of raising
funds Of large amounts.
1t Is expected that every man of
means In the community will consider
II a duty as we'll as a privilege to con-
tribute to the sum of 100000 that is TO
be raised within four hours.
Not a dollar will be received i'm ad-
vance of the stipulated time. All of the
subscriptions are TO be received at the
Office of General Manager Smith, 759
Pacific Electric building, between the
hOqrs OF a. m. and IL O'clock, noon,
saturday. November "a. M
arrangements have been completed