Albuquerque weekly citizen. (Albuquerque, N.M.) 1891-19??, 1906-12-15
SANTA FE WILL
PAY CASH FOR
ADVERTISING
Alor January !. 1907. So
Say Ofnclals Black
and Connell.

1901, tho Santa fo railroad VIII pay
fuf al adVertiainF in newspapers.
lnaraalaes. aud on bin boards and
elsewhere. In each rather than BE-
transportation.
In accordance With this decision Of
the omclala Of che santa Fc railroad.
J az Csmncn. general passenger aFcai
~ fhe santa d. an TOPEKA o. sendlns
nnt tte following circular letter ga
an nuhlishefa aith whom the cumna.
ny has contracts fOr the exchange NJ
transporaiioa for advertising uf 70.
Fioua kinds.
" tha Publisher
nceinning january !. 1907, We viii
discontinue Issuing transportation Isl
nzrhaHxe for advertising aad will
thereafter ray cash fof an advertising
suapc required b. ua.
This ncilon "a taken by the santa
Fe management IN urilrr TO fully com.
pig win che nmehdod Interstate com.
maaoo aci
while said act does noi prohibit g..
NulnE nee transportation locally with.
~ p state anch state transportation
nllFht az iHHuedl be- used for later.
state iuurlfya contrary % law Hence
ire necraaiiy Tor placing nll DOR con.
irHrin on n strictly cash basis
i'lnnsc therefore. 90 not publish
enY advertisements Tor this company
Nfter December 81 1900. unless az.
iNuFi1ud io 40 10 OBJ ihe terms ol a
sew contract providing for casn set.
iiemfai
kindly favor us with your lowest
rash commercial rates. Cog both as.
Ebay and local reaGrra covering the
poriod up TO June 80, 1907 nlllng m
attached SLIP. dotnchinE and mailing
aumo TO the undersigned. The reason.
aAielcas uf your rates will have con.
Siderable hearine on whether or not
We can aford % use your paper and
~ what extent
AS ne publication of Santa Fe
local time tables is essentially n mat.
irr nf news. same viii not be paid for
a. advertising Should you continue
% publlIh such time .iabies as news.
eur agent will GLADLY furnish correc.
iinnA Wnon changeH occur
Under the terms Of present con.
tract. Uo are receiving free copies Of
yogr paper Cor checking advertise.
n0aia. etc ". pending new con.
tgnct being male you continue fur
MN"NNNM HNNN NkINNNH TX fM NMN|IHNNNIlA
they are sent complimentary
The announcement made Saturday
9lnees the Santa Fo ruilruad In the
pnaition az having taken the initiative
iu the matter nf sac PRONUNCIATION of
ihis poiicy which Mr black declared
BE- believed would Dc followed by the
uihnr large railway systems
believe that che practice of buy
inB MI the advertising ihni the rail
-E1Hbu desire and paying for The same
be- elah VIII come 20 be- universal ~
-lrogy locality IN the United States
said NJ. Black. who was in Topeka
on husiaeas. having stopped oR on his
qciara frOm a trip 10 Colorado
As = matter Of fn0t," he continued
"A n no new Idea The railroads. or
rather q few OF the larger railroads
have considered such q move az this
miOFn or loas for several years And
a0ubileaa u would have come sooner
o. later. regardless OF the fact that
the new Interstate railroad law makes
II nccessAry.
There has been a growing demand
GA lhe glari at newEnaper publishers
On iTinR The business relations be-.
taean themselves aud the railroads 20
a anore business like basis. Aud
fuilF believe that within short time.
rihen the details % the plan aa map.
pad out. are en- worked oni the
editors and publishers Df the papers
eu eytr the vest viii declare that the
,e,as y 4 good 0ne aud that they
"sui IKE u better than the OLD plan,
~The a,nta rs railroad nee spends
sra .e8a annually "a cash IN ltr adver.
ftllns acfaunl. III addltioa 20 the iasu
uaeH Of transportation IN exchange foI
same forms or advertising This cash
Expenditure la for literature, pam
sisiHia and folders describing the Yari
ns localities Hlong the lines of the
ulua. and in blll bOanl. mngaaine anf
uruaHapor advt Rising lea the larsol
ciilrs where the railroad desires more
advertising space than the paper
care 90 give Ia eKchaaat Tor trans
nuTtaiioa
1ho policy OF paying cash for al
Vffiising in every newspaper aud per
iuliull. Ne estimate will largely ln
arna1o tho cash advertising npprnpfla
tiua The increase will be- not lral
fhaH en additional annual cKpcnditurl
ni $4,000. and possibly more. go tha
thn total annual expenditure for ad
FoftiHing. % boz paid ln cash. viii ID
ui lcAsi $4,000 and This may pusal
ais raR gap as hlFh as half a milllol
hoiiars.
We we're largely guided ln makln
tails decision ur account of DE pei a
liar position that the Santa ~ rai
guad DccuuieH The Interstate ace nl
uiies only GA niofaiate affairs. ei
ocpi In the territories of Oklshoml
iuiian TERRITORY Arlgnaa and Nei
MoNlru who're the Federal Law az
n.iof Ia the same manner Hs tbouE
% wua q state lnW So 20 we had DID
cldcd 90 continue contracts with news
pnpHrE lor Advertising ln exchanse 70
transportation to he used wholly viii
in Inc state i0r which % was isaue,
lFt would he M the position of carr
ipE out relations with publishers J.
some states thai Ne could NOT carr
uui in other alans
THE Interstate commerce commit
sion recently hnnded down d ruling "a
ihn Law holding ihai the i8W forbid
fhe issuance of interstate transport
iipH inr anything lai money, thorcl
fUlblddinH ihe roads from onifriag ]
80 contracts to exchange commodifi'
win enc newspapers oNon un sifi
d0ilars and cents basis along huOk u
count ilnra
rha Interstate commerce commit
siua also holds ihai Iatemiuiu tran
laiflali0n. n usid M inympnt of d pu
finn sf ban Interstate trip constliuea
.II.f.i4sn al fnH Law