The Oakley eagle. [volume] (Oakley, Idaho) 1901-1908, 1906-10-04

OiiNbi DtN bhS iASANAiNh DNtf
plants nor paper, nor pay hired
help. It's the advertising money
that makes the newspaper and
magazine mare go. The longer
the subscription list, the more
valuable the advertising space.
For this reason eastern periodi-
Gals, can furnish their publica-
tions to subscribers at a mere
nominal cost in fact for nothing,
as instanced in the 10c a year
magazine in order to get large
lists of subscribers.
With the small country news
paper, the conditions are some
what different. Most business
men do not banker after space
in the local paper as it comes
high and they too frequently
feel that the returns are meagre.
Some claim that their business
once established runs itself, and
that advertising expense is use
less. Others more magnani-
mously say that a decent COM
munity needs a respectable local
paper to keep open the channel
of communication, to record
local happenings and achieve
ments, to boost the town and
to help her grow, to inspire, de-
velop and cherish, local and
national patriotism. Any in
telligent progressive citizen will
say that the latter are absolute
ly correct in their views, and
we are here to say that the ma
ior portion of the business men
of Oakley stand firmly on this
proposition (as is evidenced by
reference to these columns) and
are giving loyal support to their
home publication.
But there is a further point
that we would like to insist
upon in this connection. The
magnamity part might well be
almost wholly if not quite dis
regarded in this community, if
the business men desired, and
they could use these columns
wholly and exclusively from the
value received" point of view.
Some of our business men are
doing this They change their
r "ad" frequently and let the peO-
r pie know just what things they
are selling at minimum prices,
f and they find from the influx oi
customers that advertising
really and truly pays. Others OF
our patrons allow their 'ads" tC
become stereotyped and fossiliz.
ed, and do not bring the values
e that should legitimately accrue
t We solicit particularly that form
] of advertising that will bring
:. results to our bus mess men. w,
? want that kind, so that the
y paper can stand legitimately
t upon its own business footing
y and accomplish its hundred 9th
e er good offices in addition.
# We will take occasion to men
g tion a case in point.
e We came across a circular ad
e vertising letter last week, from
e one of our business men, tha
y was a hummer. 1t was tn
J. kind that sells things. If tha
l. letter had been inserted i'll tn
d columns of this paper it woul'
le have been seen and read by a
e least FIVE times as many peopl
d as that business man could hop
st to reach thru the mail, and i
st would have brought a proper
s. tionately larger sale. We clair
it the proper and legitimate plac
for a business man to advertis
+, Is thru the columns of this pape
rs If that firm was not a regula
of advertiser in these columns, til
b. manager would at this time r,
10 ceive good sound spanking &
b. our hands, would then be rippe
a up and down the back, kicke
st out ofour back door, and throw
e, on the ash pile. AS that fir