The La Jara chronicle., 1906-03-16
"THE DECIDER"
y tsew Trap for Women Who Hesi-
Tatc ABOUT What to Euy.

y isevy Trap FOR women Who Hesi-
rate ABOUT What to Buy.
/ An ingenious attempt is now being
nude ia some Of the big department
7 establishments to assist the opinions
ui Undecided women who come to shop.
Every salesman and every sales
woman knows the woman who haunts
the bargain sales. flutters from count
en- TO counter, is shown goods until the
attendants are driven to distraction,
thinks She VIII buy everything, and
hnally invests in yard and q half of
| pink ribbon. simple because she is
absolutely incapable of making up her
own mind as to what she wants.
prapers have long tolerated this
form of mental weakness. Now they
have revoltei, and the day of the DE.
cider" has come.
! The Decider is an American insti-
| tuition, and Glbsonian at that. She is
| beautiful as to face and features, and
always gowned to perfection. Her
duty is to induce the doubtful to buy,
To the customer she appears as a
customer, with the earnest intense
sale face that one now sees every
day in the big stores.
She sees customer a little worse
dressed than herself hesitating over
the purchase of dress length of chif-
ton velvet. The shopman has done his
best to persuade the lady that 1t is the
superlative bargain of the season.
You ought to take it at once. mad
am" he says, eagerly; eff you leave
it to think the matter over you will
regret it,
Il suppose So" the lady says, "but
nj to Grc+ DO, ha rI
TO decide-an evening gown Is so very
important" And she surveys the
dress length again from three different
angles.
Entrapping the Victim.
1t is now the Decider's moment to
step in. Pretending to have noticed
the chiffon velvet. for the first time,
she thrusts out n perfectly. gloved
hand, and eagerly catches hold of an
end of the material. She hangs it up
admiringly. The doubtful lady looks
annoyed, gives the chiffon tug, but
the Decider holds on.
IF you are not going to buy this
dress length" she says, Il will take it
1t is the only one l suppose" she adds
turning to the attendant, and is told
it is.
Meanwhile the genuine customer has
observed the exquisite turn OUT of
the eager "sale-hawll," as she i'm
agincs the Dccider to be. If 81 elc-
CANT a person is anxious to buy the
stuff it must be worth securing, she
argues, SO without further doubt she
says sharply;
But | am going to take it." The
transaction is closed, and the seeming.
ly charrined Deci1cr disappears,
Having settled this little business OF
the chiffon velvet she sails of to the
fur department.
Here she fixes on a sallow-faced
young wife, who has brought her hus
hand to help in the choice of set of
furs.
DO you like it, dear?" the lanlSy
girl-wife asks, holding up white boa
rs s22 too much for this, and the
muff?"
She has s4Oo year of her own. and
he has his pay as a lieutenant in tho
artillery, so he decides to be gracious
mo, s22 isn't too much" he re
plies. but isn't the whole thing bit
| TOO light-for-" he stops.
Then another is brought out but he
objects TO it too. ~ hate these asly-
ro.orcd tlinrs,' he says petulantly
"Ch, take il or"
well. dear what am to do? You
think the first one IS too lieht and
The other one is too ashy." The tone
is dcspairiug.
TRY this one on again madam"
says the saleswoman, and the wife
turns to take it but it is gone. She
finds herself confronted with the Gle
CANT figure of the Decider, who has
arrayed herself in the boa and boil
ster muff.
The young wife looks at her hus'
band and sees his eyes fixed on the
charming vision Of bright hair, bright
eyes. cleaning teeth, and warm com.
pleXion, set off by the fluffy softness
of the boa and muff. Entirely for
getful of her own sallow appearance,
she quickly makes up her mind to
have that boat is so very becoming,
81 think do~~" she says to her hus'
band, that this is just what l want
| am sure mamma would like it. Her
husband is still gazing at the pretty
"Decider" arrayed in the boa, and
answers her ierliily.
"Yes. it's pretty" he says, absent
mindedlv. lawfully becoming Toto
yes, it is so clean and fresh-looking,
isn't it," You can't do better; have
it." In another second the boa and
muff are both in the shop girls hands,
and the pale wife is giving her ad-
dress.
The Decider is liberably paid She
draws a regular salary, and in ad'
i m iC G