Evening journal., 1906-10-15
new DAYLIGHT
STORE OPENED
N. SneIIenburg Company Be-
gins on Business Career
in Baltimore

The Baltimore American yesterday
said;
The new mems store of the n. Smell
lenburg Company. Of Philadelphia. at
the intersection Of Liberty and Balti-
more streets and McClellan's alley,
opened for business yesterday morn
ing, and throughout the day and even-
ing there was not a moment when the
structure was not crowded with Gus
toners
The coming Of this great Philadelphia
firm to Baltimore is looked upon as
one OF the splendid results OF the
Judicious advertising Baltimore has re-
ccived by the numerous trade organi-
cations, and It means that the business
men Of other citices recognize in this
city a fine field, and within the past
two years there have been several out
of-town firms TO open branches here.
There was a time. perhaps, when the
merchants already established here
locked upon the new conner with dis
trust and suspicion because OF his be-
ing possible competitor, but that day
has passed, and the snellenburg Com
pany has received a welcome that IS
not only gratifying to IT, but to all
who are interested in the welfore Of
the city
Good Wishes From Other Firms.
When this great store opened yes
terday morning the proprietors were
surprised to see wagons stop at the
door and great bouquets Of cut flowers
brought in. There was another sur
prise when they read the names on the
cards, for the names were those of in
dividuals and firms in the same line OF
business. ond in addition there were
the words Good wishes" yours for
success" etc, all Of which made the
proprletors feel that they were being
received with cordlality and hospitality
for which this city is noted.
The Snellenburg Company has a store
that well deserves a good reception.
Located at the gate OF the New Dis
trlct, with light from three sides, the
graceful six-story structure has COM
manding situation. and with tasteful
design. neatly furnished with all the
modern equipment for the carrying on
of business and stocked cellar 20
the top floor with everything possible
for the comfort Of mankind, it is an
addition TO the retail district that any
city might well be proud of.
Throughout the furniture is of quar-
tered oak, with mirrors here and there.
and yesterday profuslon Of potted
plants. cut flowers, tall palms and wav-
ing ferns, with here and there a sprig
of autumn leaves. formed a brilliant
background for the abundant stock
prettily displayed
On the first floor are TO be found the
smaller pieces Of wear, such as furnish
ings, umbrellas. canes. shoes, hats. etc.
On the second floor is the mems cloth
ing department which includes in its
displays raincoats in all the latest
shades and a few exclusive Snellen-
burg models, which attract consider.
able attention. The firm makes all OF
its clothing, and. Of course. it enjoys a
wide latitude in making up its stock.
and its clothing department is always
one step ahead Of those firms compelled
to buy.
Clothing For Little Men.
On the third floor is a department
for little men, displaying boys clothing
that has a distinctiveness about II that
makes the little fellow feel that he is
wearing manly clothing. There are
some pretty novelties in that depart
ment, among them being suits in white
serge and velvet.
The upper floors are devoted to stock
rooms, but they viii be used by the
clothing and other departments as the
business expands.
One OF the features OF the opening
was the musical program, and through
out the entire. day and evening an
orchestra on the second floor discoursed
sweet music, which was appreciated by
those who visited the store.
Named the Daylight Store.
As the store has light on three sides
the firm has named It the Daylight
Store" and appropriately, too, for there
is not another store in the central por.
tlon Of the city that his this listinc-
ton. on the tasteful program tha,
was issued at the store yesterday was
the musical program. a list of the in
augural specials and also a greeting
from the store that read;
/ Our hand-your hand-we greet you.
/ Welcome, friend and stranger alike. 10
a progressive and up-to-the- minute
daylight store.
The managers OF the local store are