The Yakima herald. [volume] (North Yakima, W.T. [Wash.]) 1889-1914, 1906-07-25
THEPACKAGE OFTEN
SELLS THE GOODS
ATTRACTIVE APPEARANCE COUNTS
In Selling Fruit In Open Narkct--yaIu-
able Tips by Fruit Auction
House Representatives.

In an interview with a representa-
tive of The Morning Herald Thursday
Charles w. Irrgang, representative OF
C. Il. Thurston of New York and r. G.
Murdoch of Chicago, who are the con.
trolling factors of all fruit auction
markets east of Chicago, st. Paul and
st. Louis, said:
"The syndicate of Mr.. Thurston con.
trolls the market of practically the en-
tire output of the deciduous fruits o.
the state of California. In connection
with the Earl Fruit company, the syn
dictate handles SIS per cent of the out
put of all varieties of fruit shipped to
the eastern markets from the States OF
Washington. Idaho and Oregon. After
years of diligent and patient work, our
syndicate has ut last been able to edu-
cate the eastern consuming public to
the real merits of the fruit from the
northwestern states. and especially the
fruit grown in the famous Yakima val
ley. The eastern buyers now realize
that they can depend on the honest
pack and superior quality of the fruit
from this section.
"Tt is proven fact that the fruit
from this district when sold alongside
of the fruit of the eastern districts of
Michigan. New York and other states
of that section show in each and every
instance better results and higher
prices are in all cases realized. There
is one thing. however. that cannot be
impressed upon the growers too much,
and that is the perfect and uniform
packing of the fruit which is to be
marketed east of the Missouri river.
"a neat and well packed box OF
western prunes, pears. apples or other
fruits when placed beside packages
with fiat and uneven packing will in
all cases show a difference of 10 or 25
cents n package in prices realized.
Therefore it is to the advantage of all
concerned that the grower use his best
efforts toward producing I neat APP
pearing and well packed package
"In the past years. and lest year es-
pecially, as the result of our expanded
distribution of the fruit from the
northwestern states, the results have
been growing more satisfactory year
by year and the outlook at the present
time for pears, prunes and other fruits
is very good; we hope to be able to
duplicate the prices of last season and
possibly better them.
within the next month or six weeks
this territory will be flooded with buy
ers, representing the different commits
sion houses, desiring to buy outright
the output of the local growers which
has been done in many instances -
the past few years. These buyers have
in every instance realized handsome
profits on these specuations.
"rhe buyers would in each instance
put this fruit through the eastern auc-
tion markets and If the eastern pur-
chasers did not realize that there was
n handsome profit in the fruit from this
territory they certainly would not at
tempt to buy it, 1t, therefore, is a mat
ter of dollars and cents to the grower
of fruit to take the chances that the
eastern spectators are taking each
year, thereby receiving the profits
himself, and turn over his fruit direct
to the people who control the auction
markets to be sold at public auction,
getting the full value of his crop.
"The c. f. Thurston and R. G. MUIR
doch syndicate has n representative in
each and every auction market in the
United States and Canada, watching all
markets and giving them all an equal
distribution of fruit in order to pre-
vent any particular market from be-
coming overstocked or glutted.
"The hardest competition that the
fruit growers in these sections have to
meet are the late peaches from the
af nd n and
apples from the state of New York.
The present returns from these states
indicate a fair crop. but the quality Is
very much inferior to fruit from this
district Consequently. II the fruit
from here is packed in a neat and well
filled package. competition from the
eastern states will be easily overcome
and It will be advisable for the grow
ers, as stated above, to hold out on his
fruit and give the eastern dealer
chance to buy 1t through the auctions
This will keep the Yakima valley pro-
ducts before the entire eastern trade
and in a short time this district will be
noted throughout the eastern states as
a country that can produce fruit equal
to the best that is grown in any state
of the Union.
I'm regard to the grower shipping
and marketing his fruit in any other
manner than through the public auc-
ton, the grower will remember the dis
astrous results experienced in former
years The producer is in no position
to know how much his fruit sold for
and is compelled to take the commits
sioners word as to the price realized.
In fact. this manner of marketing Is
being very seldom resorted 10 by the
grower who is trying TO keep up with
modern methods of doing business. and
he cannot be urged too strongly to ship
his fruit to the people who have n
representative in all the markets. and
who are in close telephone and tele-
graphic communication with them all.
In this manner they are at all times in
a position to forward the fruit to the
market Offering the best advantages,