The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1906-11-05

TIE tremendous wealth and pur-
chasing power q the pOpuiaes q
the Pacific Northwest. particularly
the populsos Of Seattle and yieiuity.
vas forrsfuliy demonstrated during
the gigantic Demonstration Sale %
y : Johnston Co. which ended
the evening u November l.
Over seven hundred and fifiy
hlxh-grade Pianos. Pianolaa. Piano
Ia Pianos aud Organs we're snapped
I'D in the brief time 81 foFiy.eisht
days averaging more than a car
load per day.
This Is a record that a city twice
yes four times the size o. ours--
could veil be proud Of and this
treat sale has far surpassed even
the fonest hopes Of the Pioneer
Plano House
Tffs sale has been a record
breaker In more than one paFii
cular. II has been a record In that
we have sold strictly standard PA
no. for less money than the same
grade, style and quality OF nno
Pianos have ever heretofore been
sold In thia or any other city.
MOSTLY COSTLY PIANOS.
Another noteworthy feature is
that the demand was for strictly
highest grade. costly Instruments
The VERY finest in pianodom vas In.
variahly selected--the people quick
Is recognized that the highest class
Instruments couid be- puFchased
durinx this sale at the price usual
~ asked for the Medium grade.
Instruments at the ID. 8 Johnston
Co. are sold on the uniform OF 'one
price" system. that is. each Piano
Organ or pianola Is marked IN
plain mot Creek figures.
Under ordinary circumstances Il
IS a recognized fact that the House
Of Johnston. with stores In al large
Western cities. have always sold
the same grade. style and quality
of instruments for less money than
any other dealer. Our tremendous
buying power In supplying instru
ments for over eighteen different
stores throughout the West, modern
methods Of shipping uptodate fa
eilities in handling. cutting down
to the very minimum the expense
that aeeruea this side OF the fac
tories, buying for spot cash. 10
gethsr with our established pfin
ciple of quick sales and small
profits," enables M TO sell higheHi
grade instruments AZ figures that
no other dealer could even make
scant living.
For the above reasons the sale
of the ID. 3. Johnston 90. meant
much TO the musie-loving public
Plano buyers are quick TO see 20
oppoFtunfty Of the kind We 81
feref. and we're quick 70 take al
vanfaHe OF n. and this explains ths
rscord-hreaking number Of insiru
meuts sold during this sale.
We unhesitatingly say that twice
yes three times. as many fine PA
NOS we're sold by tho - .. Johnston
90 during this sale than have here
fofore been sold during the same
length Of time b. all the Piano
dealers In Washington combined
WOULD HAVE BEEN LARGER.
n a. safe to state that n great
many more Instruments would have
been sold had II not been for the
fact that the sales each day were
limited only by tho ability Of our
large selling force to walt upon the
customer N Was almost a DhyHi
cal Imposaibllity 70 cope with the
sltuafion, and. while We engaged
every available salesman, tuner and
drayman IN the city, stu u was i'm
possible b. keep psce With the ire
mendous demand. On several oe
caalons practically every iHstru
ment in the big establishment was
eold. aud, as can be imagined,
mighty busy scenes we're enaesed
al the Pioneer Piano House.
All day Friday and until late yes
sefday evening our entire force was
buslly engaged tuning. polishing
AMI earring ghe instruments 70 their
new homes' md no less than TWEEN
ty.elght we're deiiveFed-a record
which speaks we'll FOR the efficient