Perth Amboy evening news., 1906-11-20
EXPLOITING
EXPOSITION.
How the Illinois Commission Is
Spreading the Fame Of James
Town Exposition Of Next Year.

NORFOLK, Va, Nov. 20:-Elec-
tricity is the proverbial illustration
for speed and expansion. It's subtitle
power is so insidiously marvellous and
so extensively supplying that all
minds give up the search for COM
petitor as a metaphoric expression
for universally and flight. But ad-
mitting the truth of its claim, it yet
must be said that it is palpable
agency, primarily, and without en-
ploying the sense of touch, either lit
orally or by instrument, it's power
remains an esoteric one
There is another agency which is
entitled to a classification not hope
1essly secondary to electricity by rea-
son of it's widespread influence, the
agency of advertising.
A patient Investigator of the sec
rets of. nature tolls along day after
day, and away into the night of those
days, in an obscure room of seclud-
ed quarter in town not generally
known. He finally succeeds in his
labors and makes the discovery
which has absorbed him. But al
though he has forced a secret from
the Arcana, there is no one in the
"ANC w CiiN COhNCioetAl WIFI tudI ldCl
besides himself. His discovery must
be made known in order that it shall
have value. Without the means of
publicity 1t is worthless. And even
the bare fact of its announcement
without confirmatory proof will be
regarded a delusion, the efferves-
cence of a dreamer. Just here is
where the inestimable value of ad-
cf mn s., 81. II ~
and appreciation.
This means of exploitation has
built up the industries of the United
states, and the triumphal ascend
ancy of American inventions and en-
terpr1ses, when cOntrasted with those
of the Old World, is due principally
to advertising. The American people
place high estimate on advertising,
and the function has, by reason of ex-
pectancy, come to be a paramount
one in our civic life.
The country is well supplied with
agencies of advertising, so that the
expectancy is not without gratifica-
tion, and one of these agencies has
earned the peculiar favor of the
jamestown Ter-Centennial Exposi-
tion, which will be held on the shore
and waters of Hampton Roads in old
Virginia, from the twenty-sixth of
April till the first of December, 1907.
The agency referred to is the
Humphrey Advertising Company, OF
Chicago, the head of which firm is
the Hon. J. A. Humphrey, a native
Virginian but an adopted citizen of
the pushing, thriving prairie state of
Illinois. Mr., Humphrey is inspired
by his congenital love for the Old
Dominion in placing the resources of
the agency over which he presides at
the disposition of the jamestown Ex-
position to spread its advertising
matter over an extent of territory
which covers thirteen states and in
cludes 4,272 railway stations. The
value of this distribution, estimated
on cash basis, will be about $25,-
900.
Mr.. Humphreys is the Illinois
State commissioner to the jamestown
Exposition, and his official duties
will be discharged from a. motive of
patriotism as we'll as official obliga-
tion. The high motive which in
spires him to thus place the far
reaching resources of the agency at
the service of the jamestown Exposi-
tion marks him out for the honors of
altruism, in this that he seiZes the
opportunity presented of furthering
the interests of his kith and kin in
the Old Dominion, while the patriotic
impulse of featuring an ethnologic
idea is also kept steadily in opera
tion.