Ottumwa tri-weekly courier. [volume] (Ottumwa, Iowa) 1903-1916, 1906-09-27
FALL OPENING OF
THE big STORE
FASHION CENTER |!
NOW THE MECCA OF MANY
SHOPPERS

New Styles in Ladies' Suits, Coats
and Millinery Are Shown for the
First Time in ottumwa-Many Very
Pretty New silks and Suitings.
Stocked with brilliant array of new
fall and winter goods in every depart
ment. Phillips big store is today the
mecca of many shoppers, attracted by
the annual fall opening. Although
every department has its quota of visi-
tors, the three departments that are
most popular are those which show the
seasons newest things in suits and
cloaks, millinery and dress goods.
Suit and Cloak Department.
| The suit and cloak department has
always been an important one at Phil
lips Big Store, but never before has it
contained SO many new and beautiful
creations as are being shown today.
This department Is delight to the
feminine stopper. Especial attention
is given to the Marie Antoinette and
the Alice Longworth suits, which are
today shown for the very first time in
Ottumwa. These are new styles even
In the eastern fashion centers and OF
tumwans are fortunate to be able to
see and purchase them at this time.
These suits ouly arrived last night, too
late to be shown at Phillips Big Store
yesterday, but they are on exhibition
today and are declared by all who see
them to be sure of quick popularity
among discriminating dressers.
This store has the exclusive sale
here Of the celebrated Wooltex brand
of suits. skirts and coats for ladies
and misses. This line of goods is so
well known all over the country that
any description of them would be SUI
perf1uous. Many distinct novelties are
to be seen among the new Jackets and
Goa and some very pretty fall and
winter, coats are those in the forty
five, forty-eight and fifty-two inch
lengths, with loose box backs as we'll
as the tight and semi-tight fitting
styles. The newest coat is called the
Empress" which should not be con.
fused with the Empire" which was
shown last year. In the lin of infants
and children's coats many new styles
are to be seen in the Big Stores
stock, and the goods in this depart
ment are Of higher grade than has
ever been carried before by this~store
Prominent ,1nong the novelties In this
part of the store are the pretty astra.
kan coats for children, trimmed in red
velvet end both serviceable and at
tractive.
New Millinery Creations.
In the millinery department, which
4 is in charge of Miss Sarah Murphy
head saleswoman, and Miss
J Miss Laura Mulvaney heac
trimmer, the high standar, always
set by the Big store in this line
OF trade is being upheld this season
Here are to be found hats in all the
new shapes, trimmed in the pretty
shades that are new for this year. Miss
/ Mulvaney is an experienced trimmer
and the hats she has prepared for in
spect1on during the opening are indeed
attractive. Picture hats will be mucl
worn this season, and all the shade.
and colors from black and white to thu
most delicate new shades will be uset
for trimmings, The trimmings in
clude ribbons, in plaids, stripes ant
solid colors. Fancy BIRDS breast
wing and plumes; grapes and flowers
with the preference given to roses.
Many new colors and shades take
prominent part in the millinery shov
;, of this fall. There is the Bordea,
!. 81 de, near maroon and a very pref
ty, rich color. Tarpe. a new gra,
much similar to the London Smoke
gray, is popular. The myrtle green i
!. pretty and convenient to use with 9th
er colors; the chamois brown is
warm shade, suitable for use in rit
bons together with brown roses, 0
Q with grape or bird trimmings. A touc
!: OF brown maine is frequently to b
. found on the new fall hats and the ide
/; Is popular one. Uncut velvet In Al
: colors and shades is much used fo
making the large picture hats an
: some very pretty effects are obtaine
|, with this cloth, with its many beautif,
= soft shades.
8 Dress Goods and Silks.
0 The dress goods and silks depar
% ment of the Big Store, which has r.
q Gently shown an increase of one-thir
!; in its sales under the efficient manag,
ment of B. j. Orris. contains severe
new and exquisite weaves. The ne
plaids and check patterns in silk an
the many pretty new suitings in gray
browns, dark rich reds, green's an
d. other shades are greatly admired b
the shoppers who have visited the Bi
Store yesterday and today. Thes
I goods have just been received In O
tumwa, having been recently purcha
ed In the eastern markets by Mr.. Phi
e lips. The department is a very cor
plete one and offers big range
styles and prices from which to selec
The Big store Is Ready.
After summer selling and blu
ing, every department of the Big Stol
4 is now ready for big fall and whit,
or trade The linen department, und,
= the management of S. C. Lane, has b
i, i. come one of the most popular depal
- mentS of This kind in the c;tv ri