The commercial. (Union City, Tenn.) 190?-193?, 1906-03-09
"rHE DEcIDERS
a New Trap for Women Who Hest
rate About What TO Bny.

/ ~ ttGW trap AoE ~ OtUGu NuV A@S
yate About Nhat TO Euy.
! An ingenious attempt is now beir
made in some OF the big departmeI
eS Adjustments to assist the opinion
or undecided women who come TO shoI
Every salesman and every sale
woman knows the woman who haunt
the sargain sales. cutters from coun
er 70 aunter, is shown goods until th
attendants are driven 70 distraction
thinks she will buy everything, an
finally Invests in a yard and a half Q
pink ribbon, simple because she
absolutely incapable Of making up he
own mind as to what she wants.
Diapers have long tolerated khi
form of mental weakness. Now the,
have revolted. and the day of the de
cider" has come.
The Decider is an Ans can inst
tuition, and Gibsonian at that. She Il
beautiful as to face and features, anC
always gowned to perfection. He
duty is to induce the doubtful to buy
To the customer she appears as {
customer, with the earnest intense
sale face" that one now sees every
day in the big stores.
She sees a customer a little worse
dressed than herself hesitating over
the purchase ofA dress length OF chif.
fon velvet. The Ahopman has done his
best to persuade the lady that 1t is the
superlatiye bargain of the season.
You ought to take 1t at once, mad
am" he says. eagerly; ''if you leave
it to think the matter over, you will
regret it."
II suppose So" the lady says, "but
want to look about first; It is so hard
to decide-an evening gown Is so very
important" And she surveys the
dress length again from three different
angles.
Entrapping the Victim.
1t Is now the Decider's moment to
step in. Pretending to have noticed
the chiffon velvet. for the first time
she thrusts out perfectly, gloved
hand, and eagerly catches hold of an
end of the material. She hangs it UP
against her fingure, and looks at 1t
The doubtful lady looks
annoyed, gives the chiffon a tug, but
the Decider holds on.
IF you are not going to buy this
dress length" she says, II will take It,
1t is the only one suppose" she adds,
to the attendant, and Is told
It is.
Meanwhile the genuine customer has
the exquisite turn out" Of
the eager "sale-hawk," as she i'm.
igines the Declder to be. If 81 ele-
CANT person is anxious to buy the
stun 1t must be worth securing, she
argues, so without further doubt she
says sharply;
But / am going to take it." The
is closed. and the seeming. !
y chagrined Decider disappears,
Having settled this little business of |
he chiffon velvet she sails off to the
ur department.
Here she fixes on a sallowfaced
roung wife. who has brought her hus
land to help In the choice Of a set OF
urs.
do you like It, dear?" the lanky
trl-wife asks, holding up white boa
as $22 too much for this, and the
NUM-"
she has $500 year OF her own, and
e has his pay as lieutenant in the
so he decides to be gracious
mo, $22 isn't too much" he re
lies, but isn't the whole thing a bit
90 light-for-" he stops.
Then another Is brought out but he
bjects to it too. ~ hate these ashy-
olored things he says petulantly.
Oh, take it off,"
"Well, dear. what am to do? You
link the first one is too light and
lie other one is too ashy." The tone
despairing.
"Try this one on again madam"
rms to take it but 1t is gone. She
ant figure of the Decider, who mas
'rayed herself in the boa and a boil :
er muff.
The young wife looks at her hus-
ind and sees his eyes fixed on the
farming vision of bright hair, bright
'es, cleaning teeth, and warm com.
EXON, set Off by the fluffy softness
the boa and muff. Entirely for
tful of her own sallow appearance,
q quickly makes up her mind to
i've that boa--it Is so very becoming
II think den-" she says to her hus.
nd, that this is just what I want L
am sure mamma would like 1t. Her
Isband is still gazing at the pretty
arrayed In the boa, and
swers her jerlxily.
Eyes. it's pretty" he says, absent
"awfully becoming Toto
s. 1t is SO clean and fresh-looking,
IT it?" You can't do better: have
In another second the boa and
If are both in the shop girls hands,
d the pale wife is giving her ad.
ess.
The Decider is liberably paid. She
avs a regular salary. and in ad.
ion receives a commission on all
les effected through her interference.
Ie profession opens up a new vista
: attractive women whom circum.
,una0 hauo Rnrnad fn4n fhn 1afnrk