Audubon Republican. [volume] (Audubon, Iowa) 1894-1925, 1906-05-10
DANGEROUS BLIND ADS.
Tricks to Deceive the Public and
Maintain Exorbltant Prices.

An article has recently been going
the rounds or the press, In which the
purity of Calumet Baking Powder is
attacked. and In which test performs
ed by the representatives OF the Calu-
met Baking Powder Company Is brand
ed as fake" This article appears
as solid news matter, but Is. In reality.
an advertisement paid for by the bak-
ing powder trust. This sneaking form
of competition Is just what might be
expected from a corporation whose
principal stakeholder was under indict-
ment In Missouri for the bribery OF
members of the legislature TO keep on
the statute books of that state a law
giving II monopoly OF the business OF
the state, and whose Legislative agent
is now a fugitive from justice, for the
same offence.
Calumet Baking Powder has been for
so many years the standard Of all that
Is good In baking powder that its pur-
ity needs no defense. There Is Just one
fact that will bring this point forcibly
to the readers mind. This state, In
common with nearly every other state
In the Union, now has very stringent
pure food law, which. In no uncertain
terms, prohibits the manufacture and
sale OF any food substances Injurious
TO health. Calumet Baking Powder
complies with the pure food laws OF all
states
the test performed by the representa-
tives OF the Calumet Baking Powder
Company because II demonstrates the
nature OF the residue left In food pre-
pared with the cream of tartar pow
ders. This test shows without the use
of chemicals the enormous residue OF
Rochelle Salts, the principal ingredi-
ent of a Seldlitz Powder. left In food
prepared with these Trust cream OF
tartar powders. This Is due 10 the fact
that n chemical rea ton takes place In
the process of baking. When the acid
and baking soda are united by mois-
ture and heat the nature OF the orig
inal materials is entirely changed so
that the substances which remain in
the food to be eaten are very different
from those which composed the baking
powder before baking. Food prepared
from these so-called high grade cream
OF tartar powders does not contain any
cream OF tartar, but II does contain q
large percentage OF Rochelle Salts,
which Is formed by the chemical COM
bination OF the cream of tartar and
the soda. Every Doctor and every
Druggist knows that cream OF tartar
and baking soda united chemically be-
come Rochelle Salts, AZ stated In the
United States Dispepsatory. There Ia
not the slightest evidence to dispute
this scientific fact. and yet In the blind
advertisement referred To the Trust
has the nerve 10 attempt 10 make the
public believe that the residue In their
baking powder IL perfectly healthful.
DIR. A. Warner Shepard, formerly
Health Officer OF Brooklyn, said: IT
have not the slightest doubt that the
mental and physical health OF thou
sands is permanently injured by the
excessive use OF Ro helle Salts in Inn
pure beer, bread and other forms of
food and drink. IL IN certainly a factor
I'm the alarming Increase OF Brights
disease OF the kidneys, ana similar
complaints IL initiates the stomach,
bowels and Kidneys, and may there
fore produce unfortunate results"
The object which they hope 10 attain
by this underhand method OF COMPETE
ton Is TO Brighten the consumer into
paying the extortlonate price demand
ed for their goods as to 80 cents per
pound when the best baking powder
I'm the world can be rnade TO retail at
25 cents per pound, the price asked for
Calumet. and leave n fair manufac-
turer's profit.
The manufacturers OF Calumet Bak-
Ing Powder have for years made
standing offer OF 81 100000 for any SUBJ
stance injurious TO health found In
food prepared from II. Food made
with Calumet Baking Powder IL entire
iy free from Rochelle Salts, Lime.
Alum or Ammonia.