The Washington times., 1906-08-21
GOLDFIELD'S BRAINY
ADVERTISING SCHEME
Gans-Nelson Fight One of
the ClevereSt DOdges Ever
Worked Out.
HOW THE THING is DONE
Offers Of Free Information, Letters, and
Circulars Flooding Newspaper
Offices.

Dick ReddinCtOn. a Washington man.
Is now living In Goldheld. New. and
writes The Times that he will be glad 20
answer any kilograms or letters inquir-
ing about accommodate tons, prices. etc.
Colddeld is a small town and will be
very much crowded the week OF the
fight, so YOU better get pointers from
Dick before going.
This prefer Of information is only a
sample OF the way In which the Gold
field people arc booming themselves and
the night. II is probable that there is
man in the camp from every town OF
importance 10 the country, and that he
has been requested TO write TO his home
people just as Red6ington has written
10 the Washington papers. II is a very
clever idea. and deserves encourage
ment.
With Reddingtons letter is "a circular
giving the main points about the com
ing scrap. The whole is an envelope. the
address side Of which the names of Joe
Cans and Pattling Nelson ara printed
across the ends. while in the center
at the top is 'S300O0-Beat It" On the
back OF the envelope iE type as hig as
II will hold IS: Worlds Championship.
Goldheld, New. Finish Contest. Labor
Day. September 8. 1906" All these in
scriptions are in red ink and he who
runs may read. The circular reads as
follows
An Instructive Circular.
- few facts about the Cans and
Nelson contest.
"First-The largest cash purse ever
posted in the history Of the prize ring.
''Second-The greatest living pugllistic
celebrities OF the present day.
''Third-Novada IS the only place in
the United States where finished con
tests can take place.
.'Fourth-Ioe Cans is considered the
most scientific pugilisl In the world to-
day.
"FIfth-Battling Nelson is the tough
est and gamest lightweight that ever
doomed the padded mitts; his name IS
a guarantee OF a square fight Nelson
is the undisputed lightweight champion
of the world. ard also the greatest and
highest salaried champion that ever
showed on a stage.
"SiNth-GoldfeId people headed by
Tex Richard have proven 10 the world
that they are the gamest men that ever
drew "A breath. considering that small
mining town OF seven thousand could
make biz cities Of half a million people
look like deuces when il comes 10 put
ting up the money. When they want
anything in Gol3held they pay for Il
regardless Of cost, this - how Nelson
and Cans were secured.
''Seventh-The contest will take pla-o
on Labor Day, September ,, at Gold
field New IL VIII be "a contest 10 a
finish.
"Eiehth-Prices Of seats range from
s. L. So
-'NnJh-Railroads are making reduced
rates 10 GOldhcld on September g foI
the NelsOn-Gans contest
"Tenth-The arena VIII accommodate
1000
For reservation of seats and Oh in
formation address
"OLE ELLIOTT.
secretary GOldheld Athletic Club.
"GoldHcld. New. August H. 100.
How's all this for advertising, besides
the thousands Of columns in the daily
newspapers II is the greatest adVer'
Using scheme for a small town OF Iht
character OF GOldheld ever Invented
and too much praise cannot be GiveT
the man who figured II out. Tex Rick
ard announced the other day that he
had $4,000 In hand 10 guarantee Tho
clubs end OF the night. II he drops every
cent OF il the town VIII b three times
that amount 10 the good, and VIII get
of dirt cheap.
Golddeld has been put on ths map.