Orleans County monitor. [volume] (Barton, Vt.) 1872-1953, 1906-03-05
w. 6. T. u. COLUMN.
HIGH CLASS MAGAZINE ADVERTISING.

Magazine for January, in the depart
rent entitled "With 'Everybody's'
Publish p is Subjective and en-
our
we re- solved from the start that
we would have nothing but clean
advertising in Everybody's Magazine,
and announced to the advertising
world, as well as to our readers, that
no fraudulent, patent-medicine or
other Objectionable advertising would
be permitted TO appear. In the hrst
issue under our management we
declined $500 worth of that kind of
business. and we had use for the
money at that time, too"
This announcement was made IN
April, 1868, and the first issue OF
Everybody's Magazine under the
present management was that OF
June. 1903.
In June, 1903, the owners of Nc
Clure's Magazine announced thai
thew would decline for future issues
all patent-medicine and Objectionable
advertising.
''Than came Golfers Weekly, and
i we quote from their columns the fol-
lowing;
"tCollier's will hereafter accept no
advertisements of beer, whiskey, or
alcoholic liquors; no advertisements
of patent medicines; no medical
advertisements or advertisements
making claims to medicinal effect;
no investment advertising promising
extraordinary returns, such as stocks
in mining. oil and rubber companies.
The editor reserves the right to
exclude any advertisement which ne
considers ~extravagant IN claim, or
offensive to good taste
"Munsey, who is usually the leader
or anon the leaders, came along al
a later date, and the language he
uses is significant:
"tNo more advertising contracts
for whiskey, beer, or wine, n ne
more Objectionable medical adver'
Using, or Objectionable anything, II
fact, will be accepted for Munsey''
Ge-c-srs.o
sand now Pearsoa's, In Noven
Der, announces:
Advertisers, as well as men, ar
known by the company they keep
From now on, no advertiser nee
harbor the slightest fear OF DEM
Injured by the kind of company to b'
found in P~earsonfs Magazine
"sSueh a condition was mot AWAY
true of Pearson's.
"sSome months ago We decide
upon this house cleaning policy, an
with each issue we cut out o an
more of the class of advertising whic
Gin the profession) is usually Serme
Objectionable.
a<With the January issue, Pearson
Magazine goes out-CLEAN.i We ar
glad to invite attention to this fac
because we believe that such
standard s0f advertising as is repre-
sented by the January Peerson's wi
prove to be for the best ti1terests {
our readers, of our advertisers, an
taerefore-of ourselves
: .'These are not the only magazine
that have reformed their advertiser
, policy during the past few year
There are otherrr ~zneriterious publ
aeatiors, like the Methodist paper
y which have ansxsuneed that the
would decline, and have decline'
L thousands upon thousands of dollar
- worth of patent-medfcine and Oh
jectionable advertising.
:. "The Century, and the two leadiz
/ magazines for women, The Deiineae'
and The Ladies' Home Journal, haa
declined this sort of advertising f,
many years, but when we bega
t nearly all the general magazin
e carried from five to twenty pag
that we wouldn't accept at any pric
: sin the February issue of 1904,
:" this department, we stated:
:, "'We have omitted from the fir
! all whiskey, liquor, and objectioaah
advertising. When we were asked
l. a high-priced champagne advertfs
a meDt would be accepted we were n
even tempted to take it. We behe
L. mclean advertising, and we wish ia
all the high-grade magazines Won
T. decline these whiskey, liquor, 81
patent nostrum advertisements. Ih'
!, must come to it before long,
""They did come toit! Good. lie
move on"
Even politicians have a growil
~rocpoot for sOhriokv tWhon prasi0a