The San Francisco call. [volume] (San Francisco [Calif.]) 1895-1913, 1906-12-10
A ROYAL CHRISTMAS Gift
A Piano or Auto-piano Most
SeryiCeabIe Present

We have found IL necessary to rent
a large storeroom on Bush street for
the pianos and autopianos that have
| already been purchased for Christmas
/ gifts Judging by the number OF
! Christmas pianos purchased during the
last two weeks. 1t is safe to say that
many more will be chosen and set
aside in the interval between now and
/ Christmas. to be delivered for Christ
mas eve. And certainly no gift could
be more appropriate than a beautiful
/ piano or auto-piano. for 1t is not for
/ gotten In a month or year. but Is
source of the greatest enjoyment
to the greatest number OF people for
years and years
THE CHOICE OF A PIANO
In selecting a piano which is to be
used for many years. the buyer should
exercise the most careful Judgment
There are many pianos sold today
which are more appropriately called
tin pans" The materials entering into
their construction are the very cheap
est. the workmanship Is careless Such
4 piano may be tolerated for a few
months, but 1t soon shows the effects
/ OF use and becomes an annoyance in
stead of a pleasure. 1t Is. therefore.
advisable for the purchaser to know
we'll what he is buying and to be sure
of the quality that ia in the piano as
well as the name that is on It, 1t 10
also important to buy from house
OF acknowledged reputation. one that
is known to take a permanent interest
in every instrument sold.
THE EILER HOUSES
Within the past ten years no less
than fifteen EILERS PIANO STORES
have been established in the principal
cities on the coast According to sta
/ tistics in the we1l-known Musical
| Courier of New York. these houses
now handle over 40 per cent OF All OF
the pianos sold on the Pacific Coast
| In San Francisco. since the fire. it 10
| safe to say that the proportion Is even
larger No such tremendous business
| could have been established except
upon the firm foundation Of public con-
| fdence begotten by the square dear
| policy The public has learned to know
that these houses combine the highest
quality with the lowest possible prices
THE REASON WHY
! We are frequently asked by plano
buyers. who have made the rounds OF
/ other stores. how il Is possible for us
to sell standard high grade pianos at
prices so much lower than others The
reason Is obvious We buy In tre-
mendous quantities A number OF East
ern factories acknowledge that through
our combined stores we purchase more
than half of their entire product ThsI
pianos are selected by our expert at \
the factory. They are shipped. prac-/
tically in trainloads, by the most mod
ern methods and they are sold in sucn
numbers that the cost OF handling each
piano is infinitely smaller than that
| of other dealers And the buyer Is
given the benefit of these economic
methods
GREAT DEMONSTRATION SALE
Upon our re-establishment in the
New San Francisco we were particu-
larly anxious to demonstrate what this
system of piano buying could do for
the retail purchaser. We announced
the great DEMONSTRATION SALE
which was to end on December 5. IL
was so successful that before the sale
expired we We're compelled to sell
pianos by sample or to ask intending
/ buyers to wait until more goods could
be delivered by the railroads During
/ the past week our stock has been re-
plenished once more and we have q
/ practically unbroken line Of many OF
the worlds best pianos The great
DEMONSTRATION SALE will be con-
/ tinued until Christmas day and will
AFFORD a rare opportunity to buy piano,
at prices hitherto deemed impossfble.
All regular $3.50 styles will be sold
at s412 and s41S. $3.50 styles may be
bought at 1913 and s345. $500 styles at
s27s and s2sS and $3.50 styles at s21s
and 1855. and so on through all the
grades. II you don't want to pay cash
you can make a small payment down
and IS. IS. $40 or s12 month on tho
balance
We have taken a large number of
| pianos. many OF them from the best
homes. in exchange for Aufopianos-
These will be sold at practically your
own price. and you can make a small
/ payment down and pay the balance
| in small monthly payments.
/ All Credit Certificates will be ac-
cepted at face value on or before De-
cember 25. 1906. at any of our San
Francisco or California stores. EILERS
MUSIC COMPANY. the BIG Piano Store.
i1130 Van Ness ave-; 1920 Fillmore ST..
San Francisco: 1875 Clay ST.. Oakland:
Mail building. Stockton, California
other stores at Portland. Seattle. Ia