The sun. [volume] (New York [N.Y.]) 1833-1916, 1906-06-10
SUMNER DRINKS ARE HTLDUa.
WHY var 4 SODt FDf vTAIHT
AsHs THF s4LODN hIEPrR,
tHd Asnses sHst the usV Wbe aeU'' Waat
tiretei, me Whs fe Mart ~ stay Wfh
rHelV FRIENDS NeWid tnta eriata ~
igergtNe W iHe VleteV sud NJ arafet,

'fhsrcti ~ so,it fothislna IN me Me
salUsna bHfdfH franv yeHfs astt q man
Nhg 6whs s"vefti sftwNa ~ ttp nfai cisaai
'N'a 4 thinp thH' haa sai ~ enfna A lUt ~
ua have had \ IN mind ief n hing fiHiel hue
eaioon keHrefa \ ntsttr runa en- vagiva cfoWi,
~cyhsideFlne The nature NJ fhslf businesses
haik NJ Innovations N sutHehoiy dcaaA'e
fnase Tho oterire hypak nfettv arm ~
IN N nnvptf plant = Htss fats ar,ia foahs
tain IN ore NJ NV nisces. 9Th etteft snft
stun fnitrra ~ run u ahd frd ott hoe th0
thing worts
y am ~ the opinion iha' N would he q No
ffotn the bHnfoH thafr aYe saverHl feRa
ems why Tine ~ thon Ia that nors mel
afe falllna Tor tho sosla fountain stun IN
the time. Especially during the warm
months, Take n look Al the lineup N
front ~ any NJ the bia spds fountains On q
hot day and you'll Ia attic 10 pick nat plenty
of fellows who nave switched from the hard
waters, Tho eoda fountains ara doing Q
larger business every yeat and thu eummes
soda business Il tha backboAS ~ half the
drug stores. I'm not sayin1 ,Nat tho soda
business belongs ~ risht 10 ths saloons,
but we're entitled Ia mako n Try for thae
business and get n n we tah.
the water wagon hRhiS h growing. A
oer,aln proportion n a saloon'a customers
n Theses days Ia on and on the water wagon
all ths time. Tho fellows who cut QUE
the hard stuff for a time like 10 drop Into
their regular saloon and meet up with
their friends, hut the average saloon
doesn't carry much If a line Of soft stuff
a mineral water or two, ginger ale and
%sarsaparilla Ia about the list. The man
- ~. -,N.. ..re rate .lal. 80 lhla aN,,A.
but II he knew that his saloon had q soda
fountain where he could take his pick q
q big list his custom could surely be kept
till he dropped his whip from the water
wager and felt impelled 10 climb down
and pick II up. Cynical view1 Oh, NOE
meant that way. You've noticed that
most Of them do fall off the water cart IN
the course OF time, haven't your
"A couple OF fellows meet up IN the
street and the have one suggestion 10
made. One OF the men wants a drink
Of something thatm make the circulation
cirk, while the other. -pne. of his. feed or
on the cart or just not In the mood for
booze, feels like chocolate Toe cream or
aome such trihing matter. It's roundabout
and impracticable for the man who wants
the soft thing to drop in at a soda fountain
place and get 1t while his friend leans on
one leg and then the other, and then accom-
pany his friend to a saloon to watch him
insert q long jolly n into his system.
II the saloon had q soda fountain they could
both glide In there and get what they
wanted and make rings on the table and
enjoy themselves together over their re-
spective drinks.
Some Of the saloon men with whom I've
talked this thing over seemed to be AFRAID
that the soda founatin IN the place would
hurt their regular booze business bymaking
men switch from the hard to the soft stun
when they cav the fountain working. q
see It. The man Of to-day knows what he
wants and what he's going to get before he
| sets foot past the door Of a saloon.
Don't let anybody tell you that men
are drinking as much as they used to.
They're not-nothing like as much. In all
Of my places / notice how a certain proper
ton Of my regular customers are slowing
see that health is about the best thing In
life and they're learning how to lake care
of their health.
Il notice in my own places that the call
or to be made into highballs, is growing
smaller all the time, and hear the same
story from other places. This may be
accounted for partly because OF that report
of DR.. Wiley, the Government chemist
to the effect that hardly any OF the Scotch
whiskey sent TO the United States is on the
level, and partly because the bug for the
queer stuff in this country Is Just meeting
a natural death. The Scotch whiskey thing
was never more than a fad.
Changes Of this sort are going on In the
saloon business all the time. For examples
the gin rickey is rapidly coming to be a dead
one as a hot weather thirst quencher.. Five
years ago all hands were fairly mao over
man who lined up wanted a hickey Of some
kind. either Whiskey or gin. But that
fancy didn't last very long. Phe drinkers
of rickeys soon began to find out for them
selves that the lines didn't agree with their
inner paraphernalia, especially when they
made rickeys thier regular and exclusive
tiPple. g..
whole slews of fellows became 80 hope
lessly mashed on it that they drank nothing
up from morning till night. Then, when
they became 30 bilious. that they could
hardly see to put on their hats, they moped
around for a while wondering what made
them bilious, until they suddenly recol-
lected thai there's ar egg In every golden
aThe highball made with carbonic water
used to be the entire Camembert. Now
the bulk Of the highball drinkers are having
EN- made with plain water. They got
| next to the fact that the carbo mated waters
were highly Injurious in their effect. upon
the screened economy. A man with any
| considerable assortment of carbonio water
%highballs bilging around in his midriff
felt like a half inflated airship, and when
the past performance sheets informed him
that it was the carbonic water that made
him feel that way he cut 1t out himself and
spread the tidings of his dis~covery-whioh
was known years ago to the medical folks
among his friends. That's why my orders
for carbonated waters are about half what
they were only a couple OF years ago.
~-Shandygaff is at last butting in as Q
drink commonly asked for, although there
has, Of course, been a sporadic call for it
for a number of years. It's English. but
it's one Of the real good things that has
come out of England. It's an equal mix
ture OF ale or beer or even porter and m
ported ginger ale, and it s a mighty soothing
and modifying liquid fixing for men who
are not deliberately bent upon getting an
alcoholic effect for their money. You
can't drink enough ~shandygaf TO get YOU
more than the merest tile bit Woody, and
it's a wholesome arrangement all round,
There's a noticeable increase in the
tendency Of men who visit saloons in hot
weather nowadays to just quench their
thirst without paving the way for tina
mean, gummy, stuffy feeling when the
| alcoholic effect dies out. TIL Rhine wine
and seltzer boys are gaining in numbers all