The Minneapolis journal. [volume] (Minneapolis, Minn.) 1888-1939, 1906-09-30
Y.M:c. NIGHT SCHOOL.
+: WILL OPEN MONDAY
SEVERAL NEW COURSES IN THE
:. YEARS CURRICULUM. s e;
Real Estate, Law, salesmanship, Plan
Reading and Estimating, Heating and
- Ventilating, Advertising and Ad-
vanced Work on the Automobile
q 3T.Ygst Fl 81 sEafis.s4 AtFABs =, ~ q
Among the Studies, Of the Year. j

The educational department. Of the Y.
M. G.. A. will open its evening school
in all departments tomorrow night. The
association was never in better shape
than now to conduct first-class even
ing school. Many changes have been
made this year in the class rooms, as
they have been generally overhauled.
A new equipment has been installed,
and new class room on the second floor
made especially for the class in real
estate, law, advertising and: salesman
ship. r. >
The Y; N: 9; a. 4; night school was e es-
largest evening school in the northwest,
numbering nearly 1000 registrations a
year.
The :. Minneapolis association night:
school is considered as one of the most
efficient and progressive in America.
It is a school conducted for men, not
money. It is the purpose Of the man
agement Of the school to keep in close
local needs of the city, so that it may
be of practical value in many different
fields. =
ne. New Courses. -.
This year, in addition to the regular
the school was established, the depart
'ment enlarged its field Of usefulness
| by the addition Of new and practical
courses.
These courses are real estate, law and
| collateral lines, salesmanship, plan
reading and estimating, heating and
ventilating, advertising, glee club, adj
vanced work in the automobile, and
physics. AS far as known this is the
only school in the country where a
class Of salesmanship will be conducted
zier and Ellis will personally supervise
work. -. 5.--.. -
| Another subject which is being made
a special feature this year and Of spe-
| cial interest to the business men is that
Of commercial law. This course is. I'M
! der the personal direction of Maxil D.
Robb, a practicing attorney of several
| years experience in Minneapolis. A
number Of evenings Of this course will
be devoted to lecture work by leading
attorneys and Judges Of the city.
! ,,-.e,-@ ~, Advertising,
! A practical course in advertising is
another attractive feature Of this year IS
work. This course will be under the
personal direction Of j. H. Mitchell Of
the Mitchell Advertising company. The
aim of this course is not to turn out
full-aedged advertising men after a six
months course, but to present in a
clear, comprehensive manner the fun
damental principles underlying adver-
4 Using. The course will consist of lee
ture work, which will supply the nee
essary working knowledge, the actual
writing Of advertisements and the plan
ming of business getting campaigns.
mail-order systems, checking systems
and follow-up systems will receive due
attention. The various mediums, such
as newspapers, magazines, billboards
street cards, ETC., will be thoroly dis
cussed and their uses plainly shown
4 Accepted and successful styles Of copy
will be dealt with, discussed and illus.
trated. Practical work will be done in
the preparation Of copy and in the plan.
ming Of complete advertising campaigns
4 A number of leading advertising men
\. Of Minneapolis have consented to an
. pear on the course during the year in
addition to the instruction given BY
Mr.. Mitchell.
Mechanical and Engineering Course.
). Especial attention is also being giver
: to the engineering and mechanics
courses which are offered by the school
8 These courses consist of electrical en-
cheering, gasolene engineering, steam
z engineering, mechanical drafting, archi
teetural drafting, plan. reading and esti
4 mating, design and freehand. No ef
lfort has been spared to secure the bes