Iowa County democrat. [volume] (Mineral Point, Wis.) 1877-1938, 1906-07-26
3 BUILDING MATERIALS
q A Golden Chance For Advertisers
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When the average man builds O
house he does little II any real in
vestigating Of the various building
materials for which he Is paying,
until after the house is built-he
leaves practically everything OF a
technical" character to his architect.
The average architect is, however,
more or less influenced by prejudice,
and has usually but little time or In
clination to discuss such subjects with
his client. The specifications of the
architect may also be Influenced by
self-interest-- by commission, or
some promise of future business, etc.
In either case the architect Is not
likely to specify the best particular
building material for his client, even
If only because present conditions are
not such as to keep the average archl-
tect informed regarding Improvements
In odd products and new products just
being introduced
The logical result is that very few
built.to order houses will suit, wear
and last as they should last, and as
they would II, before starting to
build, the client had investigated for
himself all Of the materials to be
used. This would not only save a
lot OF time and worry to the archi-
tect and help him to please his client
more fully, but It would also eliminate
a good deal Of unnecessary RS
and alterations after the house Is
built.
When you stop to think that from
% 900 to $4,000 houses, costing $4,000
or more, are built every year on this
unsatisfactory and expensive basis
to say nothing Of thousands of stores,
factories, churches and other large
buildings It is apparent that there IS
practically an unlimited field for man.
ufacturers Of building materials 70
educate the prospective builder, by
means of good advertising, and lead
the prospective builder to investigate
for himself. before he builds, the va
rlous building materials he will need
terials have as yet realized this enor.
nous field for successfully advertising
their goods to the public in general,
and to prospective builders in par
tlcular. Take up almost any good ar.
chltect or building trade paper and
you will find from 90 to $50 different
manufacturers, advertising building
materials and speclalties of various
kinds, Take up any of the good gen
eral magazines. however, and out of
150 or 200 pages of miscellaneous ad-
yertlslng you will find no more than i
or pages devoted to the advertising
of building materials and specialties,
and even these few pages are confined
to the advertising of man
OF heating and plumbing
Bpecialties, water supply systems and
a few paint and varnish specialttes.
These are, however, only few OF
of different materials which
could be advertised direct to the pub
lie, and advertised successfully. such
AS; air valves, architectural stucco
relief, architectural wood work, arti-
fetal stone brick, brick stains. ce.
ment, cormaniC tile, clothes dryer,
columns Clock joint, decorators, dis
injecting apparatus, door hangers,
dumb-waiters, electric lighting equip
ment, elevators, enamel. enameled
metal thing, fencing, filters, fireplace
fixtures, tiroproof doors and shutters,
nreproof windows fire.
proof wood, gas and electric fixtures
greenhouses hardwood floors, hinges
and butts, intercommunicating tele,
phones, iron and metal workers, llal.
somineS kitchen equipment, laundry
machinery, lighting fixtures, mantels
marble, marble (artidciaU, metal lath
metal roofing, mosaic wood floors, or
namental ironwork, paints, parquet
flooring, plaster board, plumbing fix
lures, polish (Hoor), porcelain euam-
eled paint, radiators, refrigerators
roofing tiles, roofing tin, rubber thing,
rugs, sash cord, shingle stains, sky.
light lift, sound deadeners, stained
aud loaded glass, stucCo board. terra
Gotta, vacuum steam heating. varnish,
yentilators, wall and ceiling finishes.
wall hangiugs. water filters, water.
proof wall covering, weather strips,
window ventilating locks, wire glass
windows, wire glass windows, wire
lath wood carving, wood flreprofng,
and yellow pine lumber,
All these and many others can DO
and should be advertised, and while a
large advertising appropriation for
this purpose is neither necessary nor
advisable, a couple of thousand dol
lars year properly used, would be n
wise investment, an Investment which