The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1906-01-27

Chief of Publicity Bureau Explains
the Details of the Methods
Used.
MONEY TO COLLECT FACTS
OBJECT is TO FURNISH INTER
EsTiNG INFORMATION.

Clarence E. EdWords, CHIEF OF the
publicity bureau of the California Pro-
motion committee. in an interview yes
terday, told how the work of the COM
mittee is carried on. and what meth
DDS were pursued in advertising the
state. He said:
''ryhat California is the best adver-
tised state in the union is due largely
to the fact that we have a state that
will stand any amount Of advertising
and then make good. The California
Promotion committee has been work
ing for nearly four years TO perfect
system Of advertising that would count
for the best and most for the state,
and the results that are now coming
are the contamination of this work
No Money for Advertising.
I'VE have numerous means of reach
ing the people, and wish 10 say right
here that we do not spend a dollar IN
advertising except for the postage and
incidental expense attendant upon the
work of getting material out.
'It must be remembered that news
papers and magazines all want good
live news and interesting, well written
and Illustrated stories. 1t is the en-
deavOr of the Publicity Bureau or the
California Promotion committee to fur
nish these stories, and this news IN
quantities to suit all classes or papers
and magazines. We are in close touch
with all the industrial magazines of
the country, and also with all the
prominent newspapers and literary
magazines Of this and foreign coun-
tries. We are constantly sending to
these papers and magazines articles
which, as a rule, are printed
Furnish Weekly Letters.
Another method of publicity we find
in furnishing weekly California letters
to small country newspapers, and
through this means alone we reach
nearly five millions of people each
week. The cumulative circulation OBJ
taIned during the year 1905 from these
various sources reached the enormous
total of 90, 0OO,0 600.
''In addition to this We sent out four
million pieces of literature relating to
California, and from all this publicity
we received more than 10000 personal
inquiries from all parts OF the world.
1--WE have esta blished at San Fran
cisco a lecture bureau at which we fur
nish q stereopticon with operator, a
hall and the audience. To these lee
lures. which are given free every after
noon, we have invited every county in
the state to participate. We furnish
everything and tell the California
counties TO send TO US a man with LAM
tern slides and lecture on the county
and we will give him half an hour
each afternoon TO talk TO the visitors
to San Francisco.
These lectures attract about two
thousand people each week. During
the three first weeks of this bureau
we had reports from the counties
which had lecturers there that they
had total Of twenty-three locators.
AS each settler in county is estima
ted to be worth a thousand dollars a
year TO the county, you will see that
the lectures have more than paid for
themselves already.
Committees information Bureau.
"At our headquarters in San Fran
cisco we have an information bureau,
where all inquiries relating to Califor-
MIA are answered. A convention bu-
reau where all the details of inducing
large organizations to hold their an
nual conventions in California are con-
Quoted A clipping bureau is one of
the big features Of our headquarters.
THE publicity bureau attends to all
the details of advertising the state
There special articles are written, and
the work of the official photographer
mapped out. Men are sent to all parts
OF the state for the purpose OF organ
izing chambers of commerce, and also
for the purpose of getting data for ar
ticles for the press and magazines.
Aid Local Organizations.
1--WE give all the aid in our power to
all local organize lions throughout the
state and help them in every way to
reach the home-seel1Cr and prospective
settlers. On the tables at our head
quarters we have literature from all
the counties, and this literature is dis
tributed to all who inquire. We make
it a rule never to advise any prospec-
tive settler where to go in the state,
but treat every part Of the state
equally.
eff a man desires to get information
about any specific part of the state we
win then send him the literature about
that part We have several books on
California and its industries, and these
we send 10 those in whom interest has
been aroused. We also publish maps
Of California and hand-books Of vari-
Gus kinds. These we do not send out
until we have aroused interest In the
state by other means, for we believe
that unless a. man be interested first in
the state he will pay little or no atten-
ton 20 pamphlets or books relating to
that state.
we. enOeaVOr IN our DOCKS 10 at
tract more by the presentation OF facts
about the industries OF the state than
by a showing of scenery. We recog-
nize scenery ant climate as tangible
assets, but we make them subsidiary
to the main features which are held
out TO the Industrial classes. The
farmer is told all about our soils and
climate as It relates to farm work.
The artisan Is told about the chances
for his chosen line, also as to the rela-
ton Of climate to work, and so It goes
to all the men and women who write
TO know something about the state of
California.
ITO tell all the little details OF our
work would be an impossibility, for
the work has been systematized gs a
result OF long experience, and there
are many OF the little things about it
which I now take as a matter OF course
that I do not think of them. What I
have said. however, will give you a
fairly good idea Of what we do 10 in
terest the people in the state OF Cali
fornia."
TO CURE A COLD IN ONE DAY