Los Angeles herald., 1906-07-29
PRocLAMATIoNoFP PROSPERITY
The Herald calls today's issue Of this
great newspaper a PROCLAMATION


the exact status Of Los Angeles in all
the elements by which the progress and
prosperity Of city may be measured.
Readers of this number Of The
Herald, far and near, are enabled to
see Los Angeles, In all its character
istic features, as plainly as they see
themselves in their mirrors.
And all that is thus seen--facts, de-
scription and portrayal-may be relied
upon as strictly accurate.
The proclamation is a semi-official
exhibit of the evidence on which Los
Angeles bases its claim to the dis
tinction of being the foremost city of
the United States in growth and pros
perity. The names of scores Of prom
inent and influential citizens, inscribed
on the first pages of this paper, attest
the accuracy of the statements within.
But why proclaim thus at this par
ticular time?
We are in the very trough of the
summer now, the period in which Los
Angeles makes its nearest approach to
what in the east is called the dull
season" of business. Why not, in order
to show Los Angeles at it's best, invite
a view of it's condition at a stage of the
year when its maximum of prosperity
is in evidence?
This is the answer:
1t never can be said that the view
presented in the proclamation edition
was in any respect an exaggeration.
The 10000 to $4,000 or more strangers
who add to the normal activity in the
winter season do not contribute to
the present picture. Persons abroad
who see this issue of The Herald, and
at some future time may have oppor-
tunity to compare the proclamation
picture with the reality, will recall
"the half has not been told"
The sole purpose of this proclama-
ton picture is to give all whom the
subject may interest, especially east
ern people, an exact impression of
present conditions in Los Angeles. It
is in order that the view presented
may be regarded as conservative that
so many leading citizens certify to the
correctness of all that is herein con-
tanned.
In short here is Los Angeles as it
appears at the dullest business period
of the year, when there are compare =
lively few strangers within it's gates
and when many of its permanent citi-
zens are absent.
But these are facts to be kept in
mind, not apologies intended to allay
disappointment. Apology for Los An
geles, in a general sense, would be un-
called for at any period of the year.
And while the picture is not quite so
pleasing as it might be if taken when
the city is "at it's best" The Herald
takes pride, on behalf of Los Angeles,
in inviting close scrutiny of this
edition.
No doubt thousands of eastern read
ers of this issue will be surprised to
know, from official facts and figures,
that the highest record of the city's s
growth is shown in the three months
following the false reports about de-
struction wrought here by earthquakes.
These facts and figures constitute an
quiries that poured into the city three
months ago, founded upon the yellow
newspaper reports that Los Angeles
was an earthquake victim.
An explanation on this point may be
necessary to satisfy the mind of the
eastern reader. Admitting the falsity
of the yellow reports, and recognizing
the remoteness of Los Angeles from the
scene of the northern earthquake
calamity this question may occur to
the reader abroad: How do you ac-
count for an actual increase in the
growth of Los Angeles in the last
three months? The claim that Los
Angeles did not suffer because of the
northern disaster is comprehensive
but not so the claim that Los Angeles
has since grown more rapidly than
ever before.
This is the answer:
Thousands Of San Francisco people
disheartened by the gloomy prospect
for the early reconstruction of their
city, have become residents of Los An