davidaulloa/AmericanStories huggingface dataset:
The Washburn times. [volume] (Washburn, Wis.) 1896-1976, 1906-07-26
NO SENTIMENT IN SIGNS.
They Are Simply Caused by a Desire
For More Breath.

They Are Simply Caused by a Desire
For More Breath.
The sigh, which from time immemo-
rial and by all the poets whoever sung
has been regarded as a matter of SEN
timent and connected with the emo
tons, is declared by physicians to be
as purely a physical phenomenon as is
the sneeze or cough. A we'll known
Philadelphia doctor, speaking of this
the other day, explained that the sigh
is natures method of making one take
a deep breath. When the lungs have
been getting insufficient air sigh is
the means by which they are replenish-
ed, or when the air has been impure
the sigh which one often takes in step
same cause.
The doctor admitted that people
sometimes sigh from sorrow or other
mental i'll, but maintained that this is
partly because it has been accepted as
the expression of grief through ages as
long as kissing and handshaking have
been accepted as signs of affection or
friendship. Another reason why a sigh
follows a sorrowful thought is that
such thoughts are often concentrated
and intense enough to cause INSULT
Gent breathing. When the lungs suf-
fer for a certain time from this insult
ficiency the sigh follows. Signs are
often caused, too, says the same au-
thority, by certain sorts of Indigestion.
philadelphia Record.
The Washburn times. [volume] (Washburn, Wis.) 1896-1976, 1906-07-26

Address County Clerk, Washburn, Wis.
The Washburn times. [volume] (Washburn, Wis.) 1896-1976, 1906-07-26
Notice.

Notice of the meeting of the
Board of Review of the Town of
Washburn.
Notice is hereby given that the
meeting of the Board OF Review of
the Town of Washburn has been ad-
journed to August 9Th. 1906 at ten
O clock in the forenoon.
The meeting will be held il the
undersigned town clerks office.
Dated July Is, 1906.
ALLEN BUTTERFIELD,
Town Clerk.
The Washburn times. [volume] (Washburn, Wis.) 1896-1976, 1906-07-26
An Ancient Recine

An ancient recipe for making sweet
perfume for the ladies runs as follows:
Take storax, calamite and benjamin,
Of each half an ounce, laudanum one
ounce, musk two grains, and put them
together in fair brass mortar, which
you must first warm so hot in the fire
that with the heat thereof and beating
with little pestle it may work like
wax, which, being thoroughly wrought,
you may make it in little cakes or balls
and so lay it up.-Home Notes.
The Washburn times. [volume] (Washburn, Wis.) 1896-1976, 1906-07-26

"Thelma Faust, "The Midnight
Flyer. 1.-The Prince of Sweden"
and "Flora De Voss Stock Co" for
a week.
The Washburn times. [volume] (Washburn, Wis.) 1896-1976, 1906-07-26

Many ships have pipe running from
the hold to the deck. 1t is a precau-
ton against fire. If even trifing
fire occurs in the hold smoke will
ascend the pipe and upon issuing from
the top will be noticed by some Of the
crew. Checking it would then be COM
paratively easy. In the absence Of
pipe, though a fire might begin and
remain unnoticed until it assumed such
proportions that conquering it would
be almost impossible.
The Washburn times. [volume] (Washburn, Wis.) 1896-1976, 1906-07-26

SENATOR LaFollette has en-
dorsed the candidacy of Speaker
Lenroot of Superior for the Of
fee of Governor. The stand
taken by the Senator will tend
to strengthen Mr.. Lenroot. It
is also certain that the fight will
now be fast and furious. A
great many good LgFollette men
are for Davidson or McGillvary,
and feel that LaFollette ought to
have kept his hands off. The
outcome will be wotched with a
great deal of of interest.
The Washburn times. [volume] (Washburn, Wis.) 1896-1976, 1906-07-26

The Oldest House In LOufsiana.
The Oldest building in Louisiana, the
ancient archbishopric on Charities
street, New Orleans, boasts of one of
the handsomest courtyards. The build
ing was erected in 1927 and remains
exactly as it was first erected. Wis
itors will remark the ancient staircase
Of cypress, worn by the passing Of
generations. In the courtyard is seen
one Of the oldest and best preserved
specimens of the Spanish dagger" 1t
dates back, so those who claim to
know aver, to the building of the pal
ace, and indeed it's height and dignity
indicate anything but youth.-Crafts-
man.
The Washburn times. [volume] (Washburn, Wis.) 1896-1976, 1906-07-26
II arn Strnot" tho hy,

'Hermstreet" the hypnotist;
"Thelma Faust. 'The Midnight
Flyer. 1.-The Prince of Sweden u
and "Flora De Voss Stock Co" for
a week.
Considerable work is being done
up at the Walker school building in
the way of fixilg up the third story
of the building for recitation rooms
in order to accommodate the increas-
ing number of pupils in the schools.
James Sheridan has the contract
for fitting up the rooms of which
there will be three in number.
Forty additional seats are also be-
ing placed In the high school room
for the upper eighth grade pupils,
the former room being too small to
hold them.
WANTED-By Chicago whole
sale and mail order house, assistant
manager oman or woman) for this
county and adjoining territory,
Salary $40 and expenses paid week
ly; expense money advanced. Work
pleasant, position permanent. No
investm ent or experience required.
Spare time valuable. Write at once
for full particulars and ecclose self
addressed envelope. Address GEN
ERAL MANAGER, 1874 F.. Lake
ST., Chicago.
DR.. Shops Restorative brings
lasting relief in Stomach, Kidney
and Heart troubles through the in
side nerves. No matter how the
nerves became impaired this remedy
will rebuild their strenth, will re-
store their vigor. Remember it
does no good to treat the ailing Or
gan-the irregular heart, rebelIious
stomach, diseased kidneys. They
are not to blame. Go back to the
nerves that control them-treat the
cause-use a remedy that cures
through the inside nerves. Sold by
NJ M. Sweet.
Constipation makes the cold drag
along. Get it out of you. Take Ken
nedy's Laxative Honey and Tar
ougn syrup. Contains no opiates
The Washburn times. [volume] (Washburn, Wis.) 1896-1976, 1906-07-26

Now is the time for all citi-
zens to become members of the
Commercial Club. Everyone
should have enough interest in
the city and it's future to unite
with this body in the work it is
doing. Especially is this true
Just now. The club needs the
help and support of all.
The Washburn times. [volume] (Washburn, Wis.) 1896-1976, 1906-07-26

Entered at the pOSt-Oflce at WaShburn
Wisconsin. as second-class mail matter.
East Oregonian : E.O. (Pendleton, OR) 1888-current, 1906-12-21
SCALY ECZEMA
ALL OVER BODY
Eruptions Appeared on Chest, and
Face and Neck Were All Broken
Out Scales and Crusts Formed
Iowa Lady Has Great Faith
in Cuticura Remedies for Skin
Diseases.
ANOTHER WONDERFUL
CURE BY CUTlCURA

"I had an eruption appear on my
chest and body and extend upwards
and downwards, 30 that my neck and
face were all broken out; also my arms
and the lower limbs as far as the knees.
l at first thought it was prickly heat.
But soon scales or crusts formed where
the breaking out was. Instead OF going
To a physician, / purchased complete
treatment Of the Cuticura Remedies, in
which | had great faith, and all was
satisfactory. A year or two later the
eruption appeared again, only little
lower; but before it had time to spread
/ procured another supply Of the Cuti-
cura Remedies, and continued their use
until the cure was complete. 1t is now
FIVE years since the last attack, and
have not seen any signs Of a return. l
have taken about three bottles OF the
Cuticura Resolvent, and do not know
how much Of the Soap or Ointment, as
/ always keep them with me; probably
one half dozen of each.
al decided to give the Cuticura Rem
edies trial after had seen the results
of their treatment Of eczema on an
infant belonging TO one OF our neigh
bos. The parent took the child TO the
nearest physician, but his treatment did
no good. So they procured the Cuticura
Remedies and cured her with them.
When they began using Cuticura Rem,
edies her face was terribly dishgured
with sores, but she was entirely cured,
for saw the same child at the age OF
five wears, and her mother told me the
eczema had never broken out since.
have more faith in Cuticura Remedies
for skin diseases than anything / know
Of. am, respectfully yours, Emma y
Wilson, Liscomb, Iowa, Oct. l, 1903"
uan, ,,om Pinplss 10 6erof1ls, from Infancy % Age
sonssinr o. cutieurs Soap 2'e- onirnsp Se' h.sol.
snt No IN form of Chocolate Cosed P1ns zoc per va
NAV b had of ali druggiss sBgssst of.n cufss
Poa,r Drug Chem. Corp, sols Props Boston, slsss
- halsd Free, "Hov 10 CAsfor ekin, ee1p'sns naA'
East Oregonian : E.O. (Pendleton, OR) 1888-current, 1906-12-21

The Old Fort Dalles Historical soci.
ety, composed Of a number of pro.
gresslve women of The Dalles, make.
a speciality OF collecting historica
data concerning the settlement and
development OF Oregon, and the fol-
lowing interesting skitch of the first
Columbia river steamboat, written by
this association, will be found highly
entertaining:
The first steamboat built by citizens
OF Oregon was the Columbia. at Up.
per Astoria, owned by General Adair
and others, Captain Frost, in 1850
She was 80 feet long. carried rs tons
and made her initial trip on the 4th
OF July of that year to Portland.
Mrs Emily Marlin, mother of Mrs. J.
B. Crossen, was = passenger.
The Columbia was the first steam
boat TO run to the Cascades. The
Flint was the pioneer steamer to ply
the waters of the mid-Columbia in
1851, having been shipped around
the Horn from New York in a sail
ing vessel but was before long taken
over the Cascades. heightened and the
engines OF the Columbia put in and
renamed the Fashion, which boat op-
Grated 70 the Cascades.
The historic Mary and wasco came
to the relief Of the settler at the Cas-
-cades IN March, 1855.
Tbe organization Of the o. S. N
company, in 1850, was one of the
greatest factors in the development
of the inland empire, with its palatial
steamboats, and the independent lines
the Eri.. Teaser, Gold Dust. following
in succession.
A pioneer steam packet plying be-
tween Portland and San Francisco ir
the early sos. was the Ocean Bird
and the bark Keoka. owned by two
Captain Halls. father and son.
An item in the first issue of tbs
Orcgcnian of December 4, 1850, states
that the materials for the paper haC
been shipped by. the Keoka on De
cember s, due in the Columbia rive
in - davs. After waiting three week
Mr.. Dryer. hearing that the Keok;
WAS aiTeduN III the
the elder Captain Hall, of the oceai
Bird. as to the probable arrival o
the printing press. On being answer
ed that he did not know nor care.
Mr.. Dryer charters a boat and goe
down the river about so miles, wher
he finds the keoka at anchor, take
of his print freight" returns t
Portland ir a couple of days, with ST
Indian power. The day before til
paper came out the Keoka appears il
the river front Just four days out o
San Francisco.
The Ocean Bird was built and own
ed by the father of Thomas Lang, a
Augusta, Me, and when she made tn
voyage from Boston to Portland
Louis Davenport, father of Mrs. E
r. Wood, came as one of her crew
Some of the leading pioneer bushes
men Of Portland were among he
East Oregonian : E.O. (Pendleton, OR) 1888-current, 1906-12-21
NORTHWEST NEWS.
! s+++++++++++~+%++'

Near Holcomb, Wash, a great tree
fell across a japanese bunk house in
the night. Two Japanese were killed
outright and three so badly injured
that they will die.
Government sawmill No. 2, near
10, Idaho, burned, entailing a loss
of $4,000. 1t is believed the fire start
ed hy spontaneous combustion in the
sawdust. Charles Bartlett was in
charge.
Steusloff Bros, butchers and meat
dealers of Salem, were fined S25 for
coloring Hamburg steaks" with sui
plates, which state Food and Dairy
Commissioner Bailey declares is in
| furious.
Four specialists in nervous diseases
and brain pathology generally, testi-
fled in the Sloan trial at Spokane
that Sidney Sloan is not insane. Six
experts had previously testified that
he is undoubtedly insane.
County Commissioner Charles J.,
Baker died at a Seattle hospital De-
cemher 10, after an illness of several
|
pioneer of Seattle and King county.
He was one of the best known citi-
2ens in the state.
AT a railroad camp at Cottonwood,
Idaho, an Italian laborer struck a
stick OF dynamite with his pick. Be-
sides having both eyes blown out, he
was mutilated about the head, neck
- l,., sfr S,,,t
of sight IN the dirt and it is not known
how 1t came there.
Jed Williams, aged 55, died sitting
in a chair in Henry Billings saloon
at Mullan, Idaho, presumably of heart
failure. He had been drinking heav-
lily for days, but did not seem i'll. He
came to the Coeur d'Alenes 20 years
ago, was we'll known miner and
principal owner of the Mullan group
Of claims.
A warrant has been issued at Yaki-
ma for the arrest of Henry ], Stroud
upon complaint of A. J. Kit. who al
lrges he was defrauded in locating
upon a certain tract in Kittitas coun-
ty. The prosecuting attorney declares
that persons have been located upon
land belonging to others and upon
land not subject to entry.
Fred Miller was found guilty at
Kalama. Wash, of murder in the first
degree after the jury had been out
nine hours, for the murder of Fred
Dierks in Castle Rock in October
Miller will be sentenced by Judge Nc
'Crecdle about Saturday. He denies
guilt. Before he died, Dierks posi-
lively identified Miller as the man
who shot and clubbed and robbed
him.
Arthur Hemenway was awarded
$500 damages against the Wash
ington Water Power company al
Spokane hy a jury. Hemenway was
injured in a collision between two
cars at Maxwell avenue and Monroe
street last March and brought suit
to recover $4,000. He alleged tina,
his spine, was injured so that he
could no longer work at his trade
that of carpenter.
East Oregonian : E.O. (Pendleton, OR) 1888-current, 1906-12-21

passengers-Captain Flanders. ]. C.
Lewis and others.
1t is said that Michel, the husband
of the last Of the full-blooded Clat-
sops, stin-is-tune. who died recently
at Clatsop Beach at an advanced age.
was a sailor on the Ocean Bird, and
that old Jennie, which was the white
name for Stin-is-tune. tells OF TAX
ing trip TO San Francisco with her
husband on the Ocean Bird. Cap
tain Michel, once Of the middle river,
is son of these people.
East Oregonian : E.O. (Pendleton, OR) 1888-current, 1906-12-21
OF Course They Did Not Steal Coal.

The trial of Thomas Wynn, Roy
McChesney and Fred Ashburn, ar
rested last Wednesday on the charge
of stealing coal from the cars Of the
Northern Pacific, came up before
Justice Cecil Monday Each defend
ant was tried separately, and Thos.
wynn's case was called first. A jury
trial had been demanded, and a jury
of six was empaneled. composed of
John w. Campbell, Will Elgin, John
Finkbeiner, Ben Wirth and Homer
Williams, which returned verdict
of mot guilty"
The cases against McChesney and
Ashburn were dismissed on motion OF
the prosecuting attorney.-Connell
Register.
East Oregonian : E.O. (Pendleton, OR) 1888-current, 1906-12-21
Imports Could BE Grown Here.

The United States imports annually
about s60,OO0,OOO worth of drugs and
dyes made from products that could
be grown in the United States just
as well, says Farming. Camphor now
sells for rs cents a pound and, while
not an ounce Of 1t is grown in this
country the government has Demon
strated that camphor trees are sue
cessful here. Licorice root is another
thing that possesses great possibilities.
The department Of agriculture has
demonstrated that the licorice plant
is hardy as far north as Pennsylvania.
Belladonna has also been shown to
do well in good garden soil.
East Oregonian : E.O. (Pendleton, OR) 1888-current, 1906-12-21
Long Tennessee Fight.

For 20 years w. L. Rawls, Of Bells,
Tenn, fought nasal catarrh. He
writes: "The swelling and soreness in
side my nose was fearful. till began
applying Rucklen's Arnica Salve to the
sore surface: this caused the soreness
and swelling to disappear, never to re-
turn" Best salve In existence; csc
at Tallman e. Co.'s, druggists.
East Oregonian : E.O. (Pendleton, OR) 1888-current, 1906-12-21

Congressman-elect W. C. Hawley
Of the first district, has rendered his
resignation as professor of history
end economics at willamette univer-
sity. and will sever his connection
with the institution in February next.
East Oregonian : E.O. (Pendleton, OR) 1888-current, 1906-12-21

Hotel PendletOn.-Ray Crystal
Medford; Fred S. Rogers, Portland;
c. E. Redfield, Heppner; e. Hedges,
Portland: L. Rathburn, do; Ada Ed
wards, city; L. H. Vilhauer, San
Francisco; Mr.. and Mrs. Burgess,
city; Miss Ashby, do; C. H. Senior,
Kansas City; C. w. Frank, Spokane;
NJ. D. Good, st. Joe: NJ. w. Smith and
wife, city; W. A. Slusher and wife,
do; w. D. Marks, Spokane; W. H. Lat
tin, do; Bert Macdonald, do; 1. N.
Knudson, Chicago; A. Blotchkey, do;
E. A. Murphy, do; ]. Campbell, Port
land; o. Kelsey, do; W. A. Crank,
city.
East Oregonian : E.O. (Pendleton, OR) 1888-current, 1906-12-21
HOTEL ARRIVALS.

Hotel st. GeOrge.-Percy Hughes
Echo; Thos. a. Edwards, Tennessee;
]. w. Rainig. Echo; W. ]. Shirey
Portland; A. B. Thomson, Echo; oil.
yer P, Morton, U. S. R. s.; James Pc
ters, Portland; L. B. McManus, do;
McMichael. o. r. & N; j. ]. RusseI
and wife, Portland; W. Jobland, Spo.
kane; c. W. Leather, Portland; H
Hewson. Corbett; ]. E. Clungley, San
Francisco; R. S. Steadman, Corbett;
S. w. Encaon, Colfax; C. Dillinger
Corbett; Marshall C. Croch, Dewitt;
G. Guson, Corbett; ]. w. Brown and
wife, Portland; r. B. Stanfield, Echo;
c. ]. Watson, Spokane; F. T. George
Echo; G. E. Burns, Tacoma; A. w
Agnew, Echo; Thomas w. Tucker
Spokane; William Hughes, Echo.
East Oregonian : E.O. (Pendleton, OR) 1888-current, 1906-12-21
PIONEER BOATS
ON THE COLUMBIA
WOMEN OF THE DALLEs
COLLECT HISTORY.

Sketch of the First Boats Operated on
the Columbia River-First Boat
Rrilt on the Columbia by Citizens OF
Oregon Was the Columbia, LAUNCH
ell at Upper Astoria by General
Adair in 1850.
East Oregonian : E.O. (Pendleton, OR) 1888-current, 1906-12-21

Clyde Lloyd fell off the new Inter-
national bridge over the Spokane
river, nine miles from Spokane. and
was drowned. He was a single man.
The daily appeal. [volume] (Carson City, Nev.) 1906-1907, 1906-12-18

IN THE DISTRICT COURT OF THE
FIRST JUDICIAL DISTRICT OF
THE STATE OF NEVADA, IN
AND FOR -TbE COUNTY OF
oRMssY. :.
In the Matter Of the Estate Of
ALEXANDER ohEARER, Deceased
NOTICE TO CREDITORS.
Notice is nsre5y given that the
undersigned Wa, ~ an order OF the
above entitled sosrt, duly made and
entered therein ~ The fourteenth day
OF November, 1ees, appointed admin
istrator Of The sststs Of Alexander
Shear~ ,.deosassa
All persons having elafms against
the estate, due Or to become due are
required TO f1le the same with the
proper vouchers and statutory amda-
Wits attached, with the Clerk of tue
Court within forty days after the first
publication Of this notice
Date of first publication, November
Is, 1906 ]. ELLIS.
Administrator
Janes r. Judge. Attorney for Admin
istcator.
The daily appeal. [volume] (Carson City, Nev.) 1906-1907, 1906-12-18
MoeE AtRQU1 LOW GRADE

Nearly all OF the great mines Of the
west are productive of low grade ore,
interpreted with zone of greater en-
richment, while the really noted
mines productive, throughout, Of son
sationally rich ore, are few and scat
tered. Many wonderful fortunes have
been the outcome Of low grade mines.
For instance, the great HOmestake-
mine has just declared it's 393d divi-
dend of so cents q share, or sos, 200,
making a total to date of 5,315 $780,,
and this princely fortune has been
paid out of ore running less than "a
to the ton in its gold contents. The
Mercur mine, in Utah has paid $3,000,-
900 in dividends, and the average Ct
its ore does not exceed 81 to the ton,
and many instances OF similar ma.
ture could be referred to were space
to permit.
Operations in the workings in
high grade mine are necessarily lin
lied. With such producer the values
are usually confined between narrow
walls. and but lew men can be en-
plOyed in development and ore ok
traction It is often the case that he
amount of waste that must, Of neces-
sity be taken down with the pay ore,
will greatly increase the cost Of Mill
ing. and other necessary but profit
less expenses will SO detract from
final results that the outcome will not
meet with fond expectations. On the
other hand. in great deposits of low
grade ore an army Of men can be
kept in steady employment. Look q,
the wonderful copper mines of Bin2-
ham. and the truth Of the above aSser-
ton Is fully established. for here ore
Of very low grade is being profitably
worked, ore that could not be touched
were it not for its vast quantity.
The tendoncv to go wild over 4
proposition showing ore Of q sensa-
tional value Is perfectly natural with
"a tend1rfc-t. those but little a2-
cuain5ed with mining affairs and opar-
atirr b~' tho experienced operator
uio- eis faith - the low Grade mine,
fo t-se orr-',~-r = which thera EXISTS
ao~~.rcre bodies Of . fair grade Of
r;lt~r o..
The daily appeal. [volume] (Carson City, Nev.) 1906-1907, 1906-12-18
- ---N--- ~. IN
RAMSEY !, STAGE LINE

'Ailv stage lcavss ca1 ,hiIi on the
.r''va' q the Tonopah L ain. p ties
cave carson. City at a:25 a. ~. and
ea1sssst with the stag: war,n9 At
Churchill. Extra stages for lerne par.
tiea.. hsa'ss arrangements BY wire 20
rewis, sres Stage Line, Churchill.
Fare -.
The daily appeal. [volume] (Carson City, Nev.) 1906-1907, 1906-12-18

Remember: that you can order any
Of Philip verrill ;.Mishsss' sooks Of
Miss Martin, Who hsak slAes.x lzeasa his
agent in th3aa(aty.
The daily appeal. [volume] (Carson City, Nev.) 1906-1907, 1906-12-18
CHRISTMAS WORK

Fredcricka Hentschel has a
su, y OF crocheted work on hand that
will make excellent Christmas gifts.
She also requests her customers who
wish special work done to bring il
The orders at once.
The daily appeal. [volume] (Carson City, Nev.) 1906-1907, 1906-12-18

Whenever you Wan< . rOaL GOOD,
mixed drink, you must - - Dick
6rfSht's to get ~ Othes1 - mood,
bit these are better. Private card
and wine rooms help 70 enjoy them.
The daily appeal. [volume] (Carson City, Nev.) 1906-1907, 1906-12-18

FOR RENT-LarSe brick store ana
lick addition, situated opposite Cap
Rent reasonable
Peters Real Estate Agency
Daily capital journal. (Salem, Oregon) 1903-1919, 1906-11-08
"sToRE-EXPLoRERs." !"

store exploring IL now the serious
task of every woman-of many men
The shopping tide" Is running at
the full,
Essentially the same task weighs
upon every shoppor-the task of
FINDING the thing needed or want
ed. and OF fndlng Il PRICED WITH.
IN REACH.
II Is "A problem none OF the days
business IL of more Consequence.
In It's solution the shopper has learn
cd 10 rely largely upon the hely OF
the store ads, These. studied at
homo before the shopping trip is un-
dcrtaken. constitute the shoppers
chart, compass, guide, timetable,
So that while this Is the day of
the store exnlorer, Il Is equally THE
DAY OF THE Al. READER.
Daily capital journal. (Salem, Oregon) 1903-1919, 1906-11-08
suBscRIrTroS RATES.
HOW TO "MAKE A BODY OF A
LIMB"

Shakespeare urged people to
"LEARN TO MAKE A BODY OF A
LIMB"--to mentally construct the
whole OF man. claim, an enter
prise, a plan an nstitution--from o
fragment, an inkllng, a hint.
Most OF the worlds people have
learned this lesson. In some degree.
Seeing limb which should be nm
understood body, the average person
nowadays declines TO credit an en-
thusiastic statement that the body to
which It belongs is really OF Titanic
sizei
Readers OF newspapers have be-
come adopts at this art of construct
ing a body from limb. Especially
IL this true OF those who read ad.
vertisements. IL Is no longer pos.
sible for store to create the impress
sion OF BIGNEsS AND IMPORT
ANCE AND ENTERPRISE II the
stores tisement-WHICH Is
THE "LIArB" THE READERS SER
lis small. inadequate. apasmodic,
unmagnetlc. un-aluring
II big store Is content with an
advertising appropriation and cam
paign which would be adequate only
for small store--the big store will
be THOUGHT of as small store-i'
will be logically constructed into a
non-enterprlslng store.
THE SHREwD MERCHANT SEES
TO IT THAT HIS ADVERTISING
SHOWING IN THE NEWSPAPER
IL PROPORTIONED TO HIS
STORES IMPORTANCE IN THE
COMMUNITY that the most
casual reader. accustomed to make
n body OF a limb" may also, with
absolute certainty. "MAKE A STORE
FROM AN AD."