The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1906-10-23
WOMAN.
The New and Different Magazine for
Women, which makes It's first ap-
pearance with. the November
issue. Now on the News


There are in America good many dis
tinctly woman publications. Though they
differ widely in merit, they are never
theess emphatically similar in general
scheme-a Smattcring of fiction, few
articles, some fashions, and a consider
able percentage of small talk.
This is all right in It's way, and doubt
less furnishes a very good model for a
wOman'S magazine; but il is not the only
mOcel on which magazine can be made
that will be welcomed into the home Nv
women.
Women are the great readers of the
world. and this Is especially true with re-
gard 20 ficticn. Men read more or less
hctton. some books, a good many articles
in .Ae magazines. but chiefly cOnfne
their reading to the daily papers. They
are much greater readers of daily papers
than women. Women have more time
for reading than men, and the story
dealing with the human heart. and with
the joys and sorrows and struggles and
triumphS of life interests them most
Eeenly
1t Is this elemeut-good, wholesome alb
sorbing fiction, and in a great big meas
ure-that VIII differentiate Woman from
all the other woulan'S magazines. To
make room for all this ficticn-say. four
or five, or even six serial stories, and a
large number Of short stories, and per-
haps now and then a complete novel
there viii be published no fashions and
TO illustrations. Every Illustration and
every page of fashions cut Just SO much
out of the reading space.
You cannot get something for nothing,
and get 1t for very long time. II a
magazine gives you IN fashions and illus
trated briC-a -brac. and in its depart
! ments, all that Its price will cover, it is
clear that 1t cannot give IN addition a
ton of fiction.
This magazine will concentrate on fic-
ton. Fiction viii be it's fourteen inch
gun. 1t may be that il isn't as good a
model for womans magazine as the
conventional one, but it has the merit of
being different. If there We're only one
WOman'S magazine in the field. the other
model would probably be preferable. But
with several hundred such periodicals.
and all. built on practically the same
cally different in conception. though
equally close to the nerve-centers OF
human interest, would be able to pre-
empt corner of the woman's field and
hold it.
All fiction would be absolute concen-
tration. but that would not measure up
to the purpose of this magazine. The aim
Is to make it, independent of Its great
volume of fiction, just as much of a home
magazine in all the essentials as any
woman's magazine on the mark eta pub
LEGATION that shall outrank all other mag
aZines for women in the w2y of enter
tainment, and. in addition, shall have
the substan tial qualities that go TO help
people to live better and be wiser.
Woman is a very big magaZine-192
pages. which gives II well-nigh double
the reading space of the various woman
publication. BY reading space is meant
the space given to reading and not &C.
cupied by advertising.
Whatever advertising this magazine
may carry will appear on additional pages
pages inserted especially for advertising,
and not, taken from the reading section.
All this-its bigness and its freedom from
advertising on reading pages-will fur
Their differentiate this magazine from the
conventional brand OF woman's maya
zine ~