Morris tribune., 1906-06-30
a NEW DEPARTURE.
" Taking Time by The Forelock."

All observing people must have
noticed a growing sentiment in this
country IN favor of using only put-up
foods and medicines Of known -eom-
position. 1t is but natural that one
should have some interest in the COM
position of that which he is expected
to swallow, whether it be food, drink
or medicine. This sentiment has re-
suited in the introduction in the legis-
latures of many of the States, as also
in the Congress of the United States,
bills providing for the publication OF
formula or ingredients on wrappers
and labels of medicines and foods put
up for general consumption.
Recognizing this growing disposition
ON the part OF the public generally,
and satisfied that the fullest publicity
can only add to the well-earned repu-
tation of his proprietary medicines,
DIR. r. V. Pierce, of Buffalo, n. Y,
has vtaken time by the forelock," as it
were, and is publishing broadcast, and
on each bottle wrapper, full and COM
plete list of all the ingredients entering
into his medicines, vGolden Medical
Discovery" the popular liver invigor-
ator, stomach tonic, blood purifier and
heart regulator; also of his "Favorite
Prescription" for weak, over-worked,
b-oken-doWn, debilitated, nervous, in
valid women.
This bold and out-spoken movement
on the part of DR.. Pierce, has, by
showing exactly what his well-known
medicines are composed of, completely
disarmed all harping critics who have
heretofore unjustly attacked them. A
little pamphlet has been compiled,
from the standard medical authorities
of all the several schools Of practice,
showing the strongest endorsements by
leading medical writer's of the several
ingredients which enter into Doctor
Pierce's medicines and recommending
these ingredients for the cure Of the
diseases for which DR.. Pierce's medi-
cines are advised. A copy of this little
booklet is mailed free to any one desiring
to learn more concerning the valuable,
native, medicinal plants which enter
into the composition of DR.. Pierce's
medicines. A request, by postal card
or letter, addressed to DR.. r. Y. Pierce,
Buffalo, N. Y, will bring this little
booklet by return post. 1t tells exactly
what Ingredients are used in the max
ing of Dr. Pierce's famous medicines.
This striking departure of DR.. Pierce
from the usual course pursued by the
manufacturers of proprietary medi-
cines, at once takes his medicines out
of the class generally known as
~patent" or secret medicines, neither
of which term is at all applicable to
them, as their formula now appears
on the wrapper of every bottle leaving
the great laboratory at Buffalo, n. Y.
1t places them in class all By them
seIges. Neither of them contains any
alcohol, which fact alone should cause
them to be classed all by themselves
and as entirely harmless vegetable ex-
tracts, made and preserved by the use
of glycerine and not with the usually
employed strong alcohol, which works
SO much injury, especially in cases
where treatment, even though of the
best, must be continued for consider
able periods of time, in order to make
the cure permanent.
Many years ago, DR.. Pierce found
that chemically pure glycerine, of
proper strength, was far better than