Arizona republican., 1906-03-11
IT'S THE ONE PAPER IN A ONE PAPER TOWN
Two Extremely Complimentary No.
 tices Of the Arizona Republican.

The Republican seldom devOtes it's space to blowing irs own horn but In lupon it. It has just been made the recipient Of two complimentary no | tices which are all the more gratifying i since they were unsolicited. One of | them comes from the American Ad- vertiser and International Market Maker. This is the oldest advertising journal in the world and is the leading one. It is conducted by M. Lee Starke | head of the Starxe service. His busi- hess extends throughout the world For the benefit of himself and adver- tisers generally the American Adertis- | CT has made up a list of ''One Hun dred and One Paper Cities This list | is compiled on the most accurate in formation. There is one city in Ari- zona in this list and that is Phoenix. The Arizona Republican is named in the latest rating as the "one paper" It is not meant that there are no other papers published in the lone paper cities" but that the "one paper" men tioned covers the field for all the purposes of advertisers; that adver- tisement in any of the others is super | IflOus and wasteful.
 ] HIS iS lfe NitW OI a man WHO mas spent a most successful life in the study of advertising. His view is com ling to be more and more recognized by all who nave anything to do with the business of advertising.
 The Republican has had nothing to do with the inclusion of itself in this | Hist. It has never had any business with MT. Starke or the American Ad- ivertiser. But that fact would make no difference with journal preparing such a list as has been compiled. l Regarding the usefulness of the list the American Advertiser says: Don't lexperiment in one paper cities Take the one paper which is known as one of the certainties in advertising" | The other compliment to the Repub- tlican comes from "Newspaperdom," one of the leading Journals of the world devoted to the newspaper busi- hess. It has recently issued the Am erican Newspaper Publishers assOcia- tion' number on the occasion of the twentieth annual meeting of the asso- citation in New York
 This issue of 'Newspaperdom' con- tains stories of a couple of score of the leading and representative news papers of the country. Under the title of ''It Concerns AriZOna's Winning Daily "Newspaperdomr contains the following, the facts being gathered in Ipart from the wid-winter fair num- Der of The Republican:
 i "Only the general advertisers who are in the know realize that the fer tile sections of the great west bring dollars in returns where the older communities bring only cents; and fewer yet realize the 'blawsted mag nitude of the blawsted country as the Ir- Il
 ley in which Phoenix, Arizona is To- cated, is an irrigable section about the size of Rhode Island, with a present population of 30.OOO. That does not seem like so very many people until you know that nearly every one in q free holder, a property owner in his own right with a liberal income which he spends as freely as he gets it. The great government works are con- stantly adding to the irrigated area and the populace increases by leaps and bounds.
 This is the field controlled by the Arizona Republican, of Phoenix. Con tTols in circulation because it has gained the absolute confidence of the
 people and has always kept ahead of
 it's field in quality, in equipment, in enterprise. For a number of years. The Republicans postage bill at PhOe- nix for papers mailed to points out side the county has been double the
 combined bills of all other Phoenix papers. daily and weekly. Inside the ! county the ratio is still greater. On
 the rural delivery routes in the valley. I77 per cent of the families take The
 Daily Republican. and 19 per cent the
 weekly; regular paid subscribers. without sample copy or other scheme Tor special offer subscription. In the
 city of Phoenix The Republican has
 three or four times the circulation of all other papers combined. For in stance last month a careful canvas was made of the most thickly pOpu-
 lated section of the city. Out of 1SO occupied houses The Republican was
 delivered to 137 and 21 others receiv-
 ed the paper down town; 24 of them
 received one of the evenings papers
 and Is the other. There is scarcely a
 store or office where The Republican
 is not found and the street sales are
 also very large, since it is the only
 morning paper
 'In an equally great proportion does
 The Republican cover the whole terri tory of Arizona. It is on daily sale in every railroad town and has a healthy list of regular subscribers in all the
 larger places. In short The Arizona
 Republican is properly named. since it
 is more than a Phoenix paper; it is