The Monticellonian., 1906-01-18
THEY COULDN'T FOOL HIM.
Son of Erin Knew He Was in the Wrong Place by Letters on
 the Wall.

1t the recent election. owing ta the lack of proper accommodations. lt was IeHnd necessary, relates The New York
 mes, 10 Use the rooms uf the American treasure assoclatlon as q boiling place for one et the lower East side districts.
 l. happened on the very hr.t rcgi>tra. ton day that little old. Ueazencd son at Etn h newlymade eitIzcH1 strollcd in lie proved very snappE and suspicion, lndHldual. and the inspectors of cleo teB found lt very difficult task to eX, t#aE= #Ea1a hIm suitable replies to the u~al questions. the old fellow displaying keea resentment and taking much um- bra4e a5 the necessary information re- qufed euall! ing him a= d Yeter
 >a9n the chairman of the board and the old chap were exchanging compliments relative ta pedigree. intelligence and lteiai appearance of not too tattering a nature
 SaadeHlT 5n the midst of his harangue WIfh the chairman, the excited freshman stopped short. the color left his face. he threw his clay pipe angrly upon the floor. and Wlth his eyes blazing tire brought hs fist down upon the table with q bang as he shrieked.
 .Besefry. thought this wasn't the 1glz Hl4eei knew something was Wfon2, It's a trap I've fallen intoi And theH. the proof. he added shaking his finger menaeHgly nj the vail
 fH5 Inspectors quickly turned \ smile ihekeled aego-- them faces. On the wall painted ia great, big yellow letters. was the einb.s emblem, A. !. A-9
 Important Movement in Advertising.
 1he creation of a General Advertising Department for the New York Central Lines, and the placing Ill charge of that department the veteran railroad adver- t.ser. George u. Daniels who has been for nearly twenty years the General Pas senger Agent of the New York Central Railroad marks an era III the history of advertising m America.
 The New York Central Lines are the fist great system to create an advertis, ing department which covers all the ral- Ways Ill their system, and the iar-reaching consequences of such a movement cannot be appreciated at first sight but this ac- lion on the part of the management of these lines emphasizes the value ot adver- tlsing generally, and forces the conclu- sion of strong belief in the efficacy of railroad advertising Ill particular
 Some idea of the importance of this new department can be had when t Is understood that 1t will control the gen crdf advertising in America and III foreign countries ot the New ! Aork Central. l}os- ton and Albany, Lake Shore and Michigan southern, Michigan Central, Cleveland, .neshHatl. Ghcago and St. l.eass. Ru.- land and Lake Erie and Western railways and thefr leased lines, having ther west ern terminals at Chicago. St. Lens and Cincinnati. and their eastern terminals at New erk. Boston and Montreal. and em- hraeng more than twelve thousand miles of tAe ba- equipped railways II the world.
 Ar. Dan8els has for many Xsars been a firm believer in newspaper and magazine advertising, and. therefore. the efaanIaa | mcn5 of the New York Central Lines is of importance to every leg mate pubhca- ton III Amefea. daily. weekly eE monthly.
 In an address before ihe &eW York St5te Pres Association | lev 4e5fs ago. Mr Daniels made the bent that the rail r5Id is the advance agent ef commerce. and that railway advertising had been of value to American manuigc- tureIs 1a ealing the attention of the whole world to the excellent work done by our inventors and mechanics as illus trateI II tue Empire Satg Express. the Twentieth Century Lmtad and other great tfaHs that connect fhe eazt with the West. the average foreigner aE9ulna that | the men Whn are able to turn out such fust be able te 6aId anything. and that the farm machinery. and all kinds of industrial machinery made in Amer iea. must bo of the very best quality. Rail road advertising has certainly Eeen the means oi Gpiugmg thousands of men here from foreign countries ta investigate our and has wonderfully in creased our foreign commerce.
 Every legitimate newspaper and maga zine publication in America will have direct interest in the General Advertising Department of the New York Central Llnes, and every advertising agent on the continent will take Hew lease of life because af this endorsement ef the value of advertising.
 An Atchison girl who works down town for three dollars a week bought a Christ ms l-rnsenl Lnr her NnnnG man that .ust