Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1906-03-22

THE 1O% DISCOUNT WILL Il
TO CUPID:
Lets 90 up on the balcony and view the store
SAYS CUPID:
"A beautiful picture. And how busy the
store seems. It's interesting to watch the moving
crowds.
TO CUPID:
1T doesn't seem so busy down on the floor, but
that is because Of the immense floor space and the
broad aisles.
TO CUPID:
by THE WAY DO YOU KNOW
THAT FRIDAY WILL BE OUR THIRD
ANNIVERSARY"
SAYS CUPID:
The progress the store has made-the way
sentiment has changed the way business has grown
is truly marvellous. And am reminded, contin-
ues Cupid, that when the doors FIRST opened "a
general impression prevailed that the store too
far in advance Of the city; too hne too large; and
that it would cater only to exclusive trade.
TO CUPID:
Yes, and don't you know that it was not but
natural that mahogany fixtures and elegant slmphc-
ity throughout should be synonymous with high
prices? Was it any wonder the working people
admired but were not otherwise expressive.
SAYS CUPID:
How in the world did you overcome the
erroneous sentiment!
TO CUPID:
1T was the intention of the management from the very outset
to conduct business along broad and aggressive hnea character
Of business that wod compel the hearty support OF all people and
few months after the doors were first opened it became
square and the merchandise being new and choice the sale at
traced widespread attention.
TO think OF it, its big proposition the throwing open of the doors
OF SO large concern and afterwards perfecting organization
Department heads be tried many found wanting.
They spend the stores money make the potor create the
deficit
.IIavc they business ability Are they hrcwd buyers wide
awake conscientious and trustworthy
Are thew alert in pushing goods? Are they willing now and
then to reduce prices and sometimes suffer loss that trade be
Are they straight in their business dealings with the customer
And their statements TO the public statements OF fact?
SAYS CUPID:
Don't the clerks c, a big figure
Indeed they do That's why strive to obtain the best ability
saesperson is an important factor stores Prompt
happy demeaor paiencea pleasant way OF handling Gus
toner few of the requisites for business making
SAYS CUPID-"How about the policy Of which YOU spoke
generous management has inspired loyalty and enthusiasm
among employees We try to make shopper feel home Bright
and Swish merchandise Of quality offered There decep
ton II an article proves unsatisfactory the purchase price is
turned Goods sold at the lowest possible price consistent with
good DusneSS
CUPID:"Is the store notsomeimeS imposed upon where
complaints settled almost entirely the customers way
Sometimes but when complaint in gracious man
ner and show that than anxious adjust the diff
Guilty the the wants it, somehow appeals to her and
seldom the taken advantage OF Never the second time by
the person.,
SAYS CUPID: 81 notice that YOU the top the low fix
lures quite a good deal for display purposes"
when the opened the intention to permit nothing
mantle the fixtures except palms and plants But the growth OF
trade compcs to utilize the space and the applies tables
IN the spacious ases.
SAYS CUPID Can YOU cite few instances Of hits YOU have
made with customers =
There a line of waists which for did meet
with the appreciation of buyers, Finally reduction in price
made from S. 50 S375, this latter price conspc
for three weeks The afternoon before hal
price sale offered S. for OF the waists The prof
fer rejected Next morning the read OF the sweeping
reductions. She the early Sure enough there thu
particular waist marked hall of SS75 and not half of the orgna
price The related her experience to friendand from tina
day has been customer.
zone Christmas bought the finest umbrella in thu
store few days later his wife brought back the umbrella M
circumstances there anything the world do want
S27 umbrella The article taken back-and that
too still trading here
IF YOU illustrations ask almost any for them
The eloquent tribute that be paid this institution
the accepted fact that unquestonaby the most popular
Salt Lake City
THE STORE THAT FORCED HIGH PRICES DOWN.