The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1906-04-12

dence''
10000 folders giving climatic data
10000 folders giving educational data
5000 folders giving agricultural posi-
bilities of Hawaii
10000 folders illustrated folder postal
$4,000 folders Honolulu, What to See
and How to See it''
and we are now receiving from the
publishers the first copies OF hundred
enousdna euItion OF the large folder,
Hawaii which has been IN course OF
preparation for sometime and will I
have no doubt prove to be an effective
advertisement.
While we nave enough printed mat
ter on hand for the immediate present
l have IL mind something entirely diff
ferent from what has hitherto been
published. a small pamphlet about
three inches wide by four inches long
to contain from eight to twelve pic
lures, IN three or four colors, of Ha-
waii s most beautiful bits Of scenery.
The letter press to be restricted largely
to description of the pictures present.
ed. Ny object in this publication is to
secure something so dainty, so exqui-
site as to appeal to every lover of the
beautiful, pamphlet that the manage
ment of the most exclusive hotels will
be pleased to hand to their guests and
which viii be sought after far and
wide. I am now securing information
relating to this project including cost
of special cuts, etc, to present to your
committee at an early date.
During the ensuing quarter we shall
need another ten thousand 100000
edition of the Climatic foI&er, possibly
ten thousand 10000 more Of "Hono-
lulu, What to See and How TO See it. -
Of this pamphlet we make a regular
distribution on every passenger steam
er entering port.
Twenty thousand (2O,00O) copies of
a new postal folder will be needed and
at least ten thousand (10,00O) copies
of revised edition of that excellent
pamphlet Hawaii Primer should
be provided.
AS you have doubtless noted in the
daily press the members Of the Promo
ton Committee are making a strong
effort to bring Hawaii to the notice of
different associations as a place fer
their annual conventions.
While distance from the mainland
cost and uncertainty of transportation
are serious handicaps, yet we are meet
ing with encourag cement and IN fact
have strong hopes of securing the 1907
Convention OF the Trans Mississippi
Commercial Congress and the 1908 Con-
vention of the American Meteorologi-
cal Association, also one other important
convention which may be secured for
this year. The advertising given Ha-
waii by these efforts is Of decided adj
vantage TO US even though we may not
secure the desired conventions.
Mrs. Weatherred, who was here with
the Oregon girls, viii make a strong
plea for Hawaii at the coming conven-
ton Of the National Editorial Associa- |
tion of whose executive committee the
lady is a member
Our efforts to advertise Hawaii have
been ably seconded by such men as
Archdeaeon Jeferis, Bishop Hamilton |
and others, who have recently visited
our islands taking away with them from !.
one hundred (100) to FIVE hundred |
$500 lantern slides, each, which will |
be in almost constant use for some time |
to come.
One of the best advertisements Ha- |
floral celebration on Washington 3
birthday, which delighted thousands Of |
people and is being given wide public
ity.
The coming Trans-Pacifc Yacht Race |
will also prove of great advantage in |
bringing Hawaii to the attention of |
every lover of true sport the world |
over.
In order to create an interest ia Ha-
wall among class OF men who are in
touch with the travelling pub
lie, your committee is working on d
plan which involves the offering Of
prizes for the best answers to the ques-
tion "WHY SHOULD HAWAII EA-
PECT TO BECOME A GREAT AND
RESORT FOR HOME
AND TOURISTS"
Contestants will be restricted to Pas
senger Agents of the Railway and
Steamship Companies of the Uniteo
States, Canada and Mexico.
By the last mail letters were sent
out to the traffic passenger managers,
general passenger agents and other Of
ficials in charge of the passenger ser
vice of every railway and steamship
operating in the territory de-
scribed asking for the name and cor
rect address of all their duly accredited
passenger agents, local, general and |
The object of this movement is not
only 10 SSCuiO IlN6 I6oOdbit d t1C1CGj
but to get every passenger agent in the
thinking and talking about our
beautiful islands. It win be a cam
paign OF education as well as of adVer-
Using; it is big undertaking but 1T
will be pushed and we shall win.
By the last mail we received from a
prominent Colorado banker, (who had
spent several weeks here), valuable
.ribute to Hawaii, which we are having
and viii send out with
special circular letter to upwards OF
1--WE thousand $4,000 bank presidents
md directors.
Some two months since we mailed q
small card to every library IN the Unit
ID States and Canada stating that the
Hawaii Promotion Committee would
gladly send illustrated matter descrip-
i've of Hawaii if asked to do SO which