The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1906-12-18
SURPRISED.
State Journal Carriers Astonish Them
selves and This Oh1ce.

This paper leads in home display ad-
vertising and in local circulation, of
course.
Last Thursday evening the State
Journal announced to the carriers of
its forty-three routes in Topeka and
suburbs a plan by which each carrier
would be benefited over his usual week
ly profit on a customer for each new
subscriber he secured in his particular
route by Monday, and in addition would
give $5 cash to the carrier turning in
the greatest number of new subscrib-
e-s.
With nearly everybody already read
ing the State Journal, it did not seem
possible that any great number of new
subscribers could be secured. And
when the carriers of these forty-three
routes brought in more than three
hundred new names on Monday, and
most of them having solicited practi-
cally but one day Saturday, you can
imagine the surprise in this office The
carriers had surprised even themselves
Thus surely is Topeka growing, and
Kansas too, for the State Journals 10
cal and state circulations are larger to-
DAY than year ago.
George Tillman, carrier Of No. %,
commonly known as the Oakland route,
won the $5 by bringing in the great
est number of new subscribers, 3S.
Hugh Mcdonald. carrier of route No.
a. was a close second with SO new
names. The average was tritie over
seven new subscribers for each route.
And these carriers did not resort to
the selling "at COST or giving away"
of any books, pictures. dishes, musical
instruments, etc, etc. in order to get
ers were solicited and secured on the
merits of the paper, good service, and
all the news, every evening for 10 cents
per week, delivered.
The circulation of the State Journal
is breaking all records. and in view of
the fact that there are few papers in
the whole country with local circula-
tions as large as that of this paper,
considering population, it is little won
der that Topeka merchants use so much
space in these columns in displaying
their bargains before the public. for
there is no other medium in which they
can reach nearly as many Topeka peo-
pie day by day.
For example, last week In its six is
sues the State Journal carried nearly
sO0more inches of paid local displayadver-
tising than did Topeka's second paper,
corresponding week.
To be exact, the Capital carried 2.76O
inches, the State Journal 1852 inches.
For the first fifteen days of Decem-
Der. namely. from Dec. 1st to Dec. 18th.
inclusive, the Capital carried 4,s37
inches of paid local display advertising.
while the State Journal during the cor
responding time carried 6325 inches of
paid local display advertising, or 1883
more inches in its thirteen issues than
did the Capital In its fifteen issues.
During the last three months there
has not been a single week, with but
one exception a holiday week, Thanks
giving. when this paper did not print
more local display advertising than any
other daily. During the past year the
State Journal has never printed less
than a ten page paper while the other
dailies frequently print but eight pages.
The State Journal, as It's readers
know. is not given to boasting and
prefers to say little about itself, but so
many misleading statements have ap-
peared attacking the State Journals
standing that an occasional plain, truth
full summary like the above will GER
tainly be appreciated by those who call
this their .favorite paper and read IT
for entertainment and information each
evening.