Omaha daily bee., 1906-05-20

one Of omaha's staunehest Business
Concerns Located In the Heart of
she nesasl nlstrt~f ~ the CITY

one of Omaha's staunehest Business
Concerns Located In the Heart of
the Retail nistrict 90 the City.
A credit TO the city and the state, the
Peoples Store, occupying the large six
story and basement building at Sixteenth
and Farnam streets has become one Of
Omaha's leading stores; their indomitable
push, energy and confidence in the people
Of Omaha and vicinity and their firm be-
lief in Omaha's steady growth have been
the potent factors that have made this
store what IL is
This store, which began its business life
in Omaha in a small way on North Six
teenth street nearly twenty years ago. has
now become one of the largest retail stores
of the city, doing business of very large
magnitude. IL was due to the clear fore
sight and business sagacity Of the owners
OF this store that the old Morse building,
which had been vacant for long time,
became once more a bushes center. Dur
ing this last January thousands Of dollars
we're expended by this enterprising firm
in the improvement of their building 20
meet the tremendous and growing business;
an entire new and large shipping room,
extra warehouse space, enlarged display
rooms and many other valuable improve
ments designed for the convenience and
accommodation of their many patrons and
| for the better handling of business.
During the twenty years this store has
been in Omaha they have furnished the
homes complete of thousands OF the most
highly priced citizens of Omaha and its
surrounding cities. Many Of Omaha's citi-
| gems today can lay the foundations of
their domestic success to the help and as
sistance that the Peoples store gave them
| when as young men the Peoples Store
started them in housekeeping and assisted
them during times of sickness or loss OF
employment by voluntarily carrying their
accounts without payment or without even
asking for one. This policy has been main
tanned by the Peoples Store ever since it's
early beginning and shall always be con-
| tinued.
It was during the year Of 1898 after many
solicitations from their customers, that the
proprietors decided to open an extensive
line of women's ready-to-wesr clothing,
hats and shoes and today this department
has expanded until it is one Of the largest
and foremost in the city Everything in
ready to wear clothing is shown here in
all the latest styles and qualities at prices
| to tempt the most fastidous and most
economical. This department occupies the
halT OF the floor is occupied by the men $,
boys and youths clothing, hat and shoe
department. Although just celebrating its
third anniversary, it has become the mecca
for all those who desire good clothing Of a
standard quality at a price within the
reach OF all
The large rug and carpet department
where everything in the line Of floor cover
ing is carried, occupies the fourth floor.
The remaining floors are devoted
entirely to furniture. In the annexes
are complete lines of stoves, ranges
and house furnishing goods Also
a large line Of refrigerators.. on the
main floor is located the new improved
drapery department and their large line OF
gas ranges.
During this summer many large inn
provements are contemplated as the in
creased trade requires additional space SO
far this spring trade has been exceptionally
good and many new accounts have beer
opened. A visit to this store store will bc
time well spent.