The Montgomery advertiser. [volume] (Montgomery, Ala.) 1885-1982, 1906-09-22
Will SPEND LARGE SUM
TO ADVERTISE MONTGOMERY
Commercial Club Approves Of Plan Outlined by
MIR. Massengale and Authorizes HIM
to Begin Publicity Campaign.

letting last night of the Boaro
of directors of the ComHer ,,nvc-
on impetus was given the nond a
a" ,yhan It was agreed to expenu
1arge sum of money IN ;stelli-
Montpomery and to conduct an n,,b-
cent and persistent cam af In
.s,aitv promotion for the purpose
heit' tho nopulation OF Alaoa.l
cTeasaie civ 10 100000 WITHIN io"i
years >oveuber. perhaps
tha name of Montgomery Is
o1vantaees to homeseekers, ~, Lasir-
Unit es for investment ana ~. been
ahilitv of its location, VIII nc and
laid before millions Oh NV ,aiao will
niae aa,,ctcd with such intelligence an
nersistency that 1t Is eNpe -
IN whole country Will DC
failing of Montgomery - Direc-
.or, of the Club was caiieo ~ u,rno
rn1nose of comforting with Ss .an-
Masseneale of Atlanta Mi. Cd
gaze Is, perhaps, the mos states.
Yertisine man in the Soutnetn
W ts Of the head of the Massehsa,e
t.S,ar+;sinr Agency of the GeoI :"
atronolis one of the largest es.aD
ikhments of its kind in the cunt. s.,
Iiacornizing his ability and MS success
Il promoting advertising cam SO
Tho commercial Club, some TINE -,
detected Mr.. Massengale 10 az I'D
lS,,isorv capacity to the Pnplci'y ~
b-ssot;on C,omnittee of the CLUB which
&c ha0 charge of the 1910 movement
IT, was decided to issue nahosoihe
hooklet and to begin an adNerliSiIS
rompaign in the autumn MT NaS
Gale has carefully laid MS plans O.
he came to Montgomery YESTERDAY
Tie purpose of submitting. MS views ~
the club and securing It's aproVai.
meeting of the Committee on PUP
Iicity and Promotion was held al
o'clock Yesterday afternoon with Ass"-
ciate Chairman E. j. Meyer presioips III
the absence from the city OF chairman
George w. Jones. Mr.. MassengaIe al
reared before the Committee ana OUT,
lined his plans. They were apPIoveu
and sent forward to tho Board OF Dlrec-
tors which met last night, the members
of the committee and Mr.. Massengalc
teinp nresent President A. G. Forbes
NJ the club and Directors F. +. Chanee'
Alley Rice f. s. Ball, w. b. DAVIDSON,
7 G. Haas, F. C. stevenson and e. A.
Thomas attended the meeting.
After hearing from Mr.. Massensale,
and upon his accommodation. 1t was
decided to begin the campaign of ad-
vertising in the November magazines
and to begin using newspaper adVer-
Using about the same time The mo-
yember edition of Everybody's and
McC.lures will contain full page adver-
tisements of Montgomery and Mr. Mas
sengale will also contract TO run
quarter page advertisement or MONT
gomery in the Saturday Evening POST
Conspicuous display announcements OF
Montgomery will be made in the chi
caeo( Tribune, the New York Sun, the
New York Times and the Boston Her
aid In addition to these mediums
Mr.. Massengale announced that he nae
made arrangements for advertising IL
more than 100 Scandinavian newspa'
pers published in the northwest. THESE
newspapers are regarded as especially
fine mediums of advertising for TINS
purpose. They have a combined clrcu'
lation of more than 100000 through
out the northwest and central west
1t is said that they go to every post
office in Sweden. Norway and Den
mark.
Mr.. Massengale brought with hin
from Atlanta sketches and illustra'
lions for the full page advertisements
TO be run in the magazines. They
were submitted to the Board of Direc'
tors and were cordially approved.
For some time Mr.. MassengaIes Of
fee in Atlanta has had in preparation
q handsome booklet showing views Of
Montgomery and carefully prepared
reading matter This booklet is &c
be distributed in the territory reacnec
by. the new, aper advertising. Mr.
Massengale had revised proofs of the
booklet with him yesterday. These
nroofs were submitted to the BoarC
OF Directors and the matter was high
Nv commended. The booklets Will
come from the printer within thirty