The Guthrie daily leader. [volume] (Guthrie, Okla.) 1893-1996, 1906-01-06
sxrAnsIon oF so0rHsen rnADr.

Tho wonderful Industrial progress
made by the South in the yaar lust
closed Is emphasized by the fact that
tho Southland leads all iho rest Of the
country the proportion os hanks es-
tablished- as shown by recent reports
OF the United States Treasury Depart
ment.
Promoters OF suck enterprises rever
locate IN an unprosperous. unprogreasive
community. That fact IN itself IS a
recognition Of the progress being made
In all Industrial lines, and the deyeiop-
ment OF these Industries. vast, though
they have been are in measure small.
as compared with what could have been
accomplished II the means were at hand
Of giving the proper, sort Of publicity
to the various enterpriacs.N The Later -.
need has demonstrated 10 OneiDix ths
largest general advertising agencies the
importance Of maintaining thorough
~ equipped Office ON the ground
Nelson, chesman 4 Co. Of 81. Louis,
General Newspaper and MaEazine Ad-
vertislng Agents, have estslbiishsd a
branch Office at Chattarooga. Tenn
and win do a general newspaper and
magazine advertising business through
out the South In these days Of rapid
nre service dlstance counts irnnAsnsciys
and the location selected Tor siais latest
branch Of the Chesman Agency not on
ly facilitates ,he work Of securing de-
sirnblc contracts but also insnrea quick
and unusually efficient distribution OF
copy for customers In different paris
Of tho country.
This progressive policy o. the part
OF one OF the Oldest mos hshly re-
spected ana most s,iha,antLJ agencies
in the country Illustrates the broad
lines of development in che advertising
business, and Is likewise Indicative Of
the far-sigigedness Of concern which
has long been hrmly rooted 10 the
greatest centefs OF advertising activi,y
New York, Chicago and 81. LOUIS
II was frat decided to open the brsnela
IN connection with, and 70 facilitate the
handling OF .he immense volume -
business embraced in the mil..on dollar
contract recently secured FROM the
Chattanooga Medicine Co, makers Of
Wine of cardui and Tbedford's Blach
Draught.
Eut the possibilities Of the s6VtiRl
rapidly growing business induced bern
70 mako OF the ChattanOoga oflick q
principal branch OF the Company. with
one OF the genera officers, Secretary
Richard Pendergasf IN charge. ana place
the immence facilities Of the Company.
the first general advertising AGENTS 20
enter the southern Held at the disaosai
Of advertisers Ia the manufaciurinR.
mercantile and other Industrial lines of
that section.
Nelson. chesman q co. Is one Of mo
oldest firms OF General Newspaper and
Magazine Advertising Agents ip the
business Their main ohlce 70 az 81.
Louis with Mr. Conrad Bpdkc IA
charge where they started in business
thirty-one yenrs ago. Branches are
maintained So New york. ~hege Mr..
Nelson chesnao gives mis- undivided at
feattea to 8 vast voIUsie y smHiness. aa
1Sel az ia Gsfeags syhers M Arthur
A. Wilson. ne remaining membsr VI
Che corporation. handles q line IL advor-
Using greater % an probability than
the total output Of many prominent adj
vertisins ageueies.
Through thelr 81 Louis Office her
have always done much business ana
Che soush's business conditions and lis
kept in tie closest possible touch with
expanding Industries and therefore are
not strangers Ia Dixiclaud
They piace advertising rs all News
papers and Magazines published
throughout the Unlta5 slatos- canada
and Mcxlco. ara the close friendly re-
laiiona With publishers which they have
maintaincd FOR 50 many years. unqucs-
tloaesfy seueres for them rock bofton
prices Accuracy in checking inacr-
tions of aigerssemoal aud AN tho work
involved Ia kefpins records ia a. a-
sentiai throush0ut the estahllshment.
Unduessioned iuiexiiy ai conpei snt
proof lhat an thc service raid FOR (and
usually more) has been rendered zaf-
isfy tha most critical customer
Win their organizaiion they present a
splendid medium Tor the rromotifn ol
soutbcrn trade. expanding b in home
ard carrying 4 into new terrilory. and
accordingly lnVlis the accounts ~ re-
sponsihle concerns. and the record 81
the Agency fully iasslhsa an acce
apce % their inyllatop.