Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1906-10-07
SOAP MAKES VAST FORTUNES
Western Company Actually Owns Soap MiIe.
Which Reduces Cost Almost to Nothing
Enormous Profits for Stockholders
Small Investors Can Buy
Stock and Be Protected.

some interesting statistics have come 20
light on the consumption of household
necessities. For example, it is estimated
that about 500, 100000 worth of soap is
used up annually by Americans--ovCr
$1,000. 900 month, or s25O.00O "A day. This
is based on the fact that there are 90,OOl-
900 families in the United States, AMI
that, conservatively. each family spends
on an average OF 35 cents month for
soap.
From merchandise standpoint this Is
especially interesting because. unlik"
many other commodities. these millions do
not represent the mere purchase price OF
an article that lasts for months or years,
but soap is bought and robought every few
days. Merchants know what 1t is to deal
in articles that once bought are quickly
used up, only to be rebought again.
The meaning of It is shown in such mil
liOnaire firms as Proctor & Gamble. Fair
banks, Kirk, Rabbits Pears, etc. 'fhe fact
that all the big packing houses manufac-
ture soap is good indication to the profit
there is in it, Recently plot of ground
was discovered out in Nebraska from
which soap is being made that is better,
purer, and cheaper than any other soap
ever made. All other soaps are artificial
from soap mine"
Strange it may seem, there actually
is soap mine. though, so far as known
the town of Orleans in Nebraska. several
years ago. The FLINDERS thought it WAS
/ simply peculiar earth formation, but a
strict analysis proved It to be lava de-
posted there by n geyser extinct for per-
haps centuries. This is a geological and
scientific fact.
Experiments proved that the lava had
saponacious qualities, and tests showed
that it could easily be converted into a
very powerful cleansing soap that had. I'm
I fact, genuine medical properties as well
1t was, for example, very antiseptic.
The Omaha Bee, the leading newspaper
! of Nebraska, says of the finding of this
! soap mine.
colorado capitalists bought the prop
| erty outright, and they thus control the
only soap mine known They have taken
| thousands of dollars worth of soap out Of
| the very earth and it seems reasonable
that fortunes will be made from it in
| the years to come Among the prominent
| Coloradoans who interested themselves
| financially in the mine are Frank A. JOS
! lin well known Denver merchant: Hon.
Harper M. oTdnOOu, Il ltdulnB IneH1DeG OF
! the Colorado bar; Lieutenant Governor
| Parks, President DAILY of the Capital Life
! Insurance company; F. G. Bonfls. pub
| Usher of the Denver Post; Crawford Hill
| publisher of the Denver Republican
| United States Marshel Bailey, and many
| others. 1t will thus be seen that the COM
| pany has considerable standing, and that
| there must he substantial basis of fac;
| These men could not afford to be involved
| in anything that was not genuine.
1.-The firm controlling the property is
| the Geyserite Manufacturing company
I Forty First and Blake streets Denver
! Col The company manufactures from
1 this lava a toilet soap known as "Geyse"-
! ite' soap, which already has very wide
| use. though il has only been on the mark
! for about fifteen years. and the sales were
! never forced Those who visited the Chit
/ cago Worlds Fair may remember the
| unique exhibit the company had and the
/ awards of merit 1t received.
"Other soap manufacturers have to buy
all their ingredients i'm the open market
! average soap are expensive. The ColoradI
concern, owning as IL does a soap mine
! is able to avoid the expense for material
that confronts other soap manufacturers
! The geyserite, which forms the greater
! part of every cake of 'Geyserite' soap
costs practically nothing, as the supply
is limitless and the property was bought