Alaska sentinel., 1906-11-22

be rivalled; our mountains inspire awe to the viewer, and down their rugged sides purl and tumble the innumerable streams which would furnish ample power to turn the wheels of hundreds of mills and factories. This port is the gateway to the Stikine River, on whose trib- utaries the first discoveries of gold in this country were made. The great Cassiar country is yet in it's infancy, go far az mining develop ments are concerned. All these are facts worth advertising.
 What should be done in order to make this town cue to be talked of in all parts of the United States?
 First, and most important of all, perfect harmony should prevail among the business men of the town, and no better means exists to bring this about than to meet together in well-organized Cham Der of Commerce and discuss mat ters that will tend to push the town to the front; the people, too, sho'd be harmonious in all their ming lings, for are we not all children of @ common Father, big family, as it were? Each and every individ- ual resident should never fail of an opportunity to tell of the wondrous advantages of this section. And not only should they boost" by word, but by deed help to perpetu- ate the industries already estab- lished and those to be established in their midst. There is ono way this can be done better than any other possible way. That ii to keep the money which they have earned by their labor and frugality in circulation among home mer- chants, where it will do the town some good. Another good and ef- fective way to make a town go ahead is to patronize your local paper; and this applies more es- pecially to the business men than to the citizens who have no inter ests at stake.
 VALUE OF A GOOD LOCAL PAPER.
 In fighting retail mail order house competition, editors of local papers can render exceedingly valuable help, and the merchant who fails to make a warm friend of the local editor is neglecting one of his im- portant advantages. To make the local editor friend of yours, prob ably the necessary first step is to stop treating him more as an ob- iect of charity than as a fellow business man and his paper as thing that must be maintained in order to uphold the dignity of the town. Quit once for all your ef- forts to patronize the local editor. Bring yourself to look upon his white space as the goods he has to sell, the value of which you your, self can determine by your effofts to make good use of it. Fight the mail order houses with their own weapons. What is their most ef- fective weapon2
 Shout from the house tops for solution of the retail mail order problem, and back will cohe the answering chorus, ADVERTISEl /,
 Note the extremes to which the mail order houses are willing to go in order to inform people of what they have for sale. Note the giant catalogues, produced at an enor- nous cost and sent free to whomso- ever will ask. Note the presence of mail-order-house advertising in every paper you may pick up. Why2 BECAUSE IT PAYSl The day when man can put in stock of goods and sit down and wait for business is past. He must hustle, and advertise his goods in order to let people know that he has what they want.
 Convince the editor that you and