The Nezperce herald. (Nezperce, Idaho) 1900-1957, 1906-06-21
Dundee. and no other kind is men
toned 10 their ad.

Dundee. and no other kind is men
toned Ia their ad.
Turning to Sears, Roebuck 8
Co.'S big catalogue, page 496, No
lis, We find that an order must BE-
accompanied by cash in full-this il
their free trial. They say the Dun.
dee will not wear as well nor give
as coed service as their higher priced
machines. But saying this they ad.
nit it's poor article. Their book
gives it's capacity as from $50 10
ITS pounds an hour; their ad says
900.
4 Minnesota merchant who dis
covered The misrepresentation asks
II the postal laws would not deny
tie mails 10 such plain fraudulent
statements. Why. my friend. If the
Catalogue houses we're made TO tell
he truth and nothing but the truth
they would soon be out of business.
The wonder is that the people will
credit such extravagant statements.
That the more intelligent do not be-
lieye them is evidenced by the fact
that all these wonderful, extrava-
giant claims do not bring the catal-
ogue house sufficient returns. In
every one of their ads is free couch
offer, free set of chairs, piano, bug
gy, ETC.. at least a 5 per cent pre-
MUM for business.
In very ingenious way they
eyade the stringent lottery legisla-
ton, and about one-fourth OF their
advertising space is devoted 10 ex-
plotting something for nothing. In
our opinion the Louisiana lottery in
it's best days never exerted as
harmful influence upon the morals
Of the people, nor encouraged spec
ulation more than Sears. Roebuck
& Co. are doing today. Talk about
your slot machines, race tracks,
gambling bells. trading stamps and
mail order premiums-there is only
step to divide one from the other.
The tendency is all in the same
direction and we defy anyone TO
prove either as absolutely straight,
square, honorable or legitimate bus
mess.
We cannot agree with Bzrnum
that the people like to be humbugged.
Many don't think. They read
and doubt. then they turn to the re-
ferences. The First National bank
says: 1--WE will testify to their in
tegrity and responsibility. Any
one is secure in sending money.
We know the officers and stockhold-
ers OF Sears, Roebuck & Co.. ard |
believe they can be relied upon TO
do exactly as they agree" The
Corn Exchange bank says practically |
the same thing. This often decides
The farmer. He sends bis money
In advance IA most unbusinesslike
procedurc) waive his right Of selec-
tion. Of examination.
His knowledge of the quality, |
merit and actual value of goods is
limited. None but the expert really |
knows bargain when be sees il I;
how, then, can the farmer who only
buys occasionally. as his needs
justify, be expected to judge of real
worth or qualitys
Thus we see why the catalogue
system has the advantage of the es-
tablished dealer. where they are
safe 10 making absurd guarantees.
Il requires time and trial 10 really |
test an article. II il is used. i,
can't be returned; If Il is defective
or inferior, there must be a claim
made and proven. The article
must be boxed and Grated, delivered |
to the railroad, bill Of lading Sc
cured and sen, with full explanation
10 the catalogue house. After
long delay. and provided everything |
Is regular and the catalogue house
can't substitute some other plumber,
he customer may get his money |
5sCs. S'ssS experience or rsiss KIND
is usually enough, however, and
The catalogue house has very little
use for this sort of buyer. AS
matter of fact we have been inform
ed that in not one case out of hun
ired has dissatisfied customer
been able to secure the return of |
his money. When a complaint is
made II is turned over TO the claim de-
partment, where the smoothest and
most expert letter writer's are employ
ID to soothe, pacify and soft soap
he kickers las they are termed). |
They nearly always succeed.
How different with the local mer-
chant, who must face the buyer,
make only truthful statements and
guarantees, replace or make good
any flaw or imperfection. show the
goods and deliver them, often to the
buyers home. Who is entitled to
he farmers confidence and patron
4