Arizona republican., 1906-11-11
TOOAY'S REPUBLICAN
 A RECORD BREAKER
Readers are Advised to Inspect Care fully It's Voluminous Pages and Their Advertising Contents.

The attention Of readers of The Re publican is especially directed to the volume of advertising in this issue of the paper. The business department has had no time to measure it, but it is far ahead of all previous records in the history of The Republican, and therefore infinitely far ahead of the record of all other papers published anywhere in the southwest excepting only the papers of Los Angeles. By the southwest in this connection, is meant all of southern California Arizo- ma, New Mexico, southern Colorado and the western part of Texas.
 What the readers see in this issue of The Republican has taxed the mechan- teal department of the paper. both men and machinery. There was in the first place, the great mass of advertis- ing. and the reading matter necessary to balance it.
 The advertising is practically all from regular contract customers who use the paper every day in the year. and every line and every inch of if came in over the counters of the bus mess office without solicitation. It has been said that the New York Herald which carries more advertising matter than any other newspaper in the NOA ANAt lS tue OlllS paper III the NOEiQ which fills it's columns without the aid of a solicitor.
 The Republican Of this morning, No Vember II, may be taken as a reflex of not only the prosperous business conditions in this community but also of the business acumen of merchants and others who desire to get before the public. They have learned by their own experience and the experience of others. that The Republican brings re- suits. They have seen it tried every day in the year, and that, by the way, is the only way to test the value of a paper as an advertising medium.
 And The Republican. brings results because it is. newspaper every day in the year, not only amid the favorable conditions Of the winter months, but also amid the dullness of July and midsummer. Its circulation is now so great by reason of it's subscription con test, which is still in progress, that it can insure to advertisers ten times as many legitimate readers as any other paper in Phoenix, and twice as many readers as all the other papers in the county combined.
 The pleasing situation of The Repub- lican has been attained by steady en- deavOr. Its unvarying excellence as a AeNSLdpeI attracted SteddY readers, and the number of it's readers has at tracted the consideration of practical ly every advertiser in the valley That is the secret of the whole thing. Moth ing could have been more simple. It has never had occasion to resort to pressure to secure business; it has never sought the services of a bank cashier to squeeze business out of the banks depOsitOrs, nor has it ever re- sorted to the aid of a reported female partner to bring patronage into the office. Neither a circulation nor an advertising patronage can be built up by such irregular methods
 The Republican will charge The Evening Outcast nothing for the fnfor- nation contained in the faregoing par agraph. If it will profit by it, it will find it to it's advantage.