The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1906-05-23
Advertising a Bank.

AOEefIlSillS d
It is customary to find the adver-
tisements Of those digniled financial
institutions, the banks confined
ton cn inch or SO Of space in the finan-
cial columns Of the daily papers. Five
times a year, however, the national
banks increased their space to a
quarter Of a page to print the sworn
statement of their condition furnished
the comptroller Of the currency, but
no one considers these advertisements.
Therefore, when a bank comes out
with a full page advertisement, using
the blacklist Of black-face type, and
many half-tone illustrations, it attracts
attention and creates talk; especially
when the space is used to announce
the free distribution Of its money.
That is what the Peoples Savings
Bank Of Washington, D. c., did and
now the more conservative savings in
stitutions are wondering whether or
uOI IL pays " QCpCtlI 1lO111 l1AS OSolS4
path of their forefathers. The origi-
nators Of the new method say eyes,"
and they claim to have secured more
new accounts in few weeks than
could have been obtained by years Of
oil. style advertising.
The following is a copy Of part of
the advertisement that startled the
banking circle of Washington and set
fathers and mothers to thinking about
the future of their little ones:
$500 FOR THE BABIES.
We are starting 1000 deposils for
1000 children under - years >oG age.
We would be glad to start one for
YOUR BABY.
Cut out the coupon below an6 Se2d
or bring it to the bank and we will
start the account with deposit Of
so cents as a present from us, you
add $3.50, making $500 to the little
ones credit, which Immediately begins
earning per cent interest. You can
then add to the deposit from time 20
| time as your circumstances will per-
nit.
We should be glad to furnish the
foundation for
YOUR BABIES FUTURE HAPPI-
NESS AND PROSPERITY.
DO NOT HESITATE, let US start
the deposit now.
Should it not suit you to add $3.50
to the account now, you can start the
account with s1.00, and as soon as
it amounts to $3.50 we will then add
the SO cents.
s1.0O per week deposited in this
bank will amount, with interest in
ten {10) years to s721.s1; in Is years
to s1,11S16; in 20 years to s1,57796
Other amounts in like proportion,
THE CHILD who has money de-
posted in a saving bank can afford to
hold its head little higher than the
one who has none, because it has
something to fall back on if reverses
come; something to complete its edu-
cation; something to go into business
with. A Savings Bank account is
gained at slight cost and it never
comes amiss.''
In the ADVERTISING campaign, the
Peoples Bank did not confne itself
entirely to newspapers, but adopted a
method not altogether new but proba-
bly, never before used in this connec-
ton. Having access to the records Of
the health department it was easy to
secure the addresses of all families in
which births occurred To these were
sent typewriter letters which began
With pleasing congratulations and
ended with the banks announcement.
The entire compaign, it is claimed,
was wonderfully successful, and it is
very probable that this method can
be adopted with equal success by other.
hanks making a specially Of savings
accOuntS-B. r. YeSton in Brains