Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1906-03-09
Sinclair's Store a Marvel of Al.
tistic Beauty in Stock
and Decoration
OPENED WITH MUSIC THURSDAY
Mission Oak With Japanese Decora-
tions-Thousands of Pieces Of Dec.
grated and Hand Painted China, Cut
Glass and Japanese Ware Displayed
With Unusual Good Taste In New
Double Store Room.

will applaud. All Of these truisms
came home to B. w. Sinclair Thursday
when he opened his magnificent new
double store to the public. And 1t was
magnificent store, too. Conservative
business men who viewed it declared
that there was nothing equal to it In
Des Moines or the state of Iowa for
that matter The women just cried:
"Oh, how lovely."
ropolitan sign in front Of the two store
rooms In the new fremont block had
indicated that Sinclair was going to do
| something fine. And he did The
whole store had been fitted with oak
furniture, fixtures shelving and count :
ers in the mission style. japanese UNI
brellas, lanterns, screens and wall
scenes furnished the decorations. The
| columns had been built out into mas
hive pillars with ornamental capitals
and each were shelved except the front
one which was surrounded by an ele-
CANT full leather setee The scene pre-
scented was beautiful indeed, but in the
evening when powerful gasoline lights
wer going the sight was one of slender
and magnificence.
Before entering one was struck with
the artistic display in the large win
dows. In one mission oak dining
table was set with decorated Haviland
china and cut glass, just as it would
to- %l,r <l-x 1p
this city. Two mission cabinets We're
arranged with hand painted china. An
elegant mission jardinierre stand and a
hand decorated Barney castle umbrella
stand set Off the foreground
Thruout the store were arranged
large mission tables covered with beau
tiful fancy china, electric lamps, fancy
lamps, decorative stems, etc. The first
section of shelving is filled with hand
painted china, more than ever seen here
before in one display. Then comes a
whole wall space devoted to open stock
dinner patterns. Sinclair carries twen-
ty-one open stock patterns in dinner
sets, including Haviland, German and
English ware. Each pattern is dis
played in tier on four shelves and
directly under the display is a cabinet
containing q supply of stock from this
same pattern. A door slides easily up
on ball bearing rollers opening the
stock for ready sale.
Backsof this comes the cut glass and
Japanese booths. A beautiful display
of Japanese waste baskets and UNI
brellas surmounts the top and the
mission oak panels present rich eff
feet. In the first booth the counter
tops are Of French plate mirror, French
plate mirrors line the walls and the
shelves are Of glass. Strong electric
lights with powerful reflectors are hung
in the ceiling and the largest stock OF
cut glass ever carried in the city is
shown with magnificent effect. SIM
clair carries the Quaker City, the Pair
point and Pittkin & Brooks lines of cut
glass, having stocked up with the
smaller and more dainty articles, altho
no store in town would ever think OF
showing so many large punch bowls IN
hand painted china or glass.
Next to the cut glass booth, with lts
Tiffany effect, the Japanese booth ranks
in interest. Here all day tea and cof-
fee was served to the visitors, and
mandolin orchestra was stationed near
by. Sinclair has very large stock OF
heautiful Japanese ware, cloisenne, etc.
Here too, he will do all of his testing
of teas, for Sinclair is an expert In the
testing Of teas and blending Of coffees.
Back Of these booths is large toilet
room open to the public.
The greatest charm and decorative
effect comes from the artistic and har-
monious, tasteful manner in which the
beautiful china and glass goods have
been displayed, but the other side OF
the store has its interest. The window
shows all of his grades of coffees and
teas. including genuine imported Old
Government Java direct from the is.
lands. in the original mats, and Arab
ian Mocha likewise. A large display
is made Of Sinclair's Csc leader coffee,
with Sinclair's sign worked in with
sugar cubes. Tier upon tier Of cans Of
Golden Liquor coffee furnish the back
ground.
At the front Of the tea store Is q
special counter, provided with seats for
customers, where are shown in glass
bottles samples of every coffee, tea,
cereal. extract, baking powder and ar
ticle for sale in the store. A customer
sits down to this counter and orders
what She wants, which is then pro-
duced from the shipping department.
Back Of this counter is another, 80
feet long, where all goods are packaged
for shipment, for Sinclair's business in
teas, coffees, extracts, ETC., now ex-
tends all over Iowa and into parts OF
Minnesota and North Dakota, where
fifteen men are constantly travelling,
taking orders.
At the rear Of the store, facing the
front and in full view. is an artistic
office enclosure, providing cashiers
counter, private office and desk room
for the stenographers and clerks who
check the orders and stamp sacks, for
every paper sack is stamped with the
order before filled.
In the ba sement are arranged 12O
bins for storing extra stock of china
and crockery. for storing barrel upon
barrel Of coffees and such goods while
in the front there will in a few days be
put in operation a plant for the man
ufacture of baking powder. twenty
eight kinds of extracts, mustards, cat
sups, etc.
Turnout the whole store most excel