The daily silver state. [volume] (Winnemucca, Nev.) 1903-1907, 1906-12-15
PArRoN1zE HOME STORES.

MIneT-l IduScflp why f
should patronize home merchants
The money spent with them IS kept at
home and goes into local channels.
1t is merely a matter OF exchange, Tor
it passes from one to another IN the
course of it's circulation, which slim
ulates and encourages industry. Every
dollar spent at home helps to build up
the town. 1t will finally revert to your
pocket either in the form OF
wages or in the purchase of something
you have to sell, and you Will even
tually become the beneficiary OF your
purchase.
The home merchants have the same
goods that are to be found in the larg
err cities. 1t is q fastidious taste which
cannot be gratified by what is to be
found in the local stores. From the
frivolous question of toys to the more
important one of dress goods or house
hold furnishings-whatever is needed
by the customer may be found In am
pie quantities in the local stores. AND
they may be had cheaper when thu
matter of expressage from outside
nointa ia taken into consideration
The merchants in the large cities can
not compete with the home merchants
and pay the exhorbitant expressage
which is charged by the express com
panies for the transportation of holi.
day goods.
When you buy an article at home
you nay be sure of it's quality. You
are not sure of the quality of the ar
ticies which you buy through cata
logne and you do not have the same
privilege of returning it If it is not
as represented. This is a great ad
vantage and one which will DO APP
preciated as the season draws to a
close, for at home you will have no
trouble in changing the article you
have purchased, provided it is not
what you expected or what it was
represented to be.
Ii there is anything you wish and
your local merchant does not have it
in his possession, give him The order
lie IA get it for you 80 much quicker
than you could get it yourself and in a
much more satisfactory manner He
the year round, while your orGer is IN
ly a periodical one and is no apt to
receive the attention which woNld be
given to that Of the merchant.
DO for your home merchant that
which you would like him to do for
you, if the conditions were reversed
and be was the buyer and you the cell
er. At this time of the year always
think what you would like the other
fellow to do for you IL you were IN
business. 1t is possible that some OF
the people who read this editorial may
find themselves in business some day
and they win appeal to others to do
that which we are asking them to
do. Remember that the interests of
the home merchant are iiaGtical with
your own. Some of them arc much
more valuable than yours, because the
investments in business are so much
more extensive. Merchants are the
mainstay of the town, and the most
of the money they make is put back
again into the channels of
and industry. They have confidence
in the town and it's people. rhe in
vestments which they have made in
stocks Of goods, store furnishings and
buildings to accommodate their busi-
ness attet thsi fact. Prol ably their
confidence is no greater than yours
but If II is as great it is commsnds' le
Buy your holiday goods at homo
Make this the banner holiday season
for the merchant that he has expert
enced in many years, and your Christ