Evening star. [volume] (Washington, D.C.) 1854-1972, 1906-10-07
AGAIN
INDORSE STAR TRAIN

the goods. This matter is enc which is often
overlooked by the public at large when
tEese questions arse. l am confident that
If we keep up the good work. now that cur
energies are turned southwark, the ult-
mate results will exceed our most sanguine
expecta tons, particularly if we can secure
the cooperation of the railroads"
Delighted With the idea.
I'VE have been from the outset delighted
with The Stars special idea" said Mr.. W.
H. Martin, president of the Duln 6 Martin
company, dealers in china and glassware,
and we sincerely regretted that by reason
of the fragile character of our goods and
the necessarily short stops made by the
train, could not have MADE up q large
and fine exhibit. We could not unpack and
repack them in the time allowed, 50 we were
obliged to be content with sending souvenir
catalogs and photographs.
I'VE do not. therefore. expect as great
results as may accrue to others, but We
are more than willing to go in any move
ment which has for its object the better
ment of Washngtons general trade We
have, however, received many letters from
along the route of the train. We are not
jobbers or wholesalers, but sell to the fam
lily trade. and we have very large number
of customers down through Virginia and
Mary land. W e expect later even better re-
suits and look for large increase in our
already extensive mail order trade down
through this section.
tually after trade in the southern states
and we would like to sec later another
special dispatched which will make longer
stops at the various cities and towns, and
in that event we will be more than pleased
to send a selected and strong exhibit of our
goods. as we are one of the largest dealers
in china and glassware in the south and
we make specalties of complete hotel and
housekeeping QUILTING, and in fact there
few houses which are better equipped
to meet this demand than our own. We
therefore lend our hearty encouragement
to The Stars splendid efforts to bring peo-
pie and bus ness to Washington and are
glad to be able to express our testimonial
of appreciation"
Expect Largely Increased Orders.
I'VE are confident of receiving largely in
creased orders by reason of the advent Of
The Stars special through a territory
where we have many patrons said Mr..
George H. Judd. president of the Judd and
Detwciler Company, book, legal and mer-
camille printers.
We make a specially of lawyers briefs.
court records and court documents of alt
Kinds, though of course we do large gen
eral printing business We are satisfied
that our exhibit of three selected book
cases filled with samples of the product of
our extensive plart will bring us many
new orders for this complicated and i'm
portant printing work. We have already
received some inquiries which we think
We're the result of the transit of The Stars
special, and We are confident that in the
end the object sought to be obtained will
be realized While we did not have a
special representative accompany the train,
we felt that our interests were in good
hands and we look for satisfactory in
crease In business from those who are in
terested in our specialties particularly
Should second train be later sent out we
may be counted upon being one of the
exhibitors.
The nature of our work is such that We
are among those who will look forward
rather to the ultimate results of the agita-
ton which will direct the eyes and the at
tentlon of our neghboIs below to the
products and the commercial capabiiit es
OF this city, and the movement is one which
has our hearty approval. We believe in
going after trade, and the special is an en-
couraging sign of the times in this city
Heavy Increase in Orders.
The movement. which eliminated in The
Stars special, has long been one of my
favorite projects for increasing tie trade of
this city, said Mr. Charles w Semmes of
the Semmes-Kelly Company, importers and
wholesale arocers.
While We did not have an exhibit On
the train, we have had an active repre-
sentative with samples who personally
visited the merchants of the cities and
towns visited, as they in a territory
which We cover and will go over more thor
oughly from now on. His reports of good
will on the part of the people have equaled
our expectations, and the heavy increase in
orders which we have received testifies to
the correctness of the conclusion that the
special was just what was nee;.ed to in
spire the people visited with a desire to
know more abou. us.
Thus, for an Illustration, We have re-
ceived fully five additional orders a day Of
at least ten items each, which we can trace
directly to the special. and this is, Of
only he oon Of
follow. We have received twenty orders
alone from Lyncbburg In one day, and this
highly satisfactory condition of affairs ap-
plies with varying but gratifying results
from Danville. Charlottesville, Franklin,
Chatham. and other points along the line.
Our representative writes US that the
merchants are glad to receive him, which
shows a healthy sentiment in the direction
Of this city, and confirms the position The
Star has taken from the start-that the field
is there If will only go into it. The
people down there are good buyers, and
are friendly. which makes all the difference
in the world where a territory which is
negative or hostile is invaded for trade
purposes. We are bound. therefore, to get
the results we are seeking if we will con-
tinue along these lines.
My idea is to broaden the scope of the
movement in this way: Let the jobbers and
wholesale dealers combine, make a concert
ed agreement and send out their men with
samples, and work through each town and
Guy thoroughly. w nat one man mas not
another can supply and in this way we can
reach all of the various business interests
OF the respective towns upon our list, and
no one branch Of trade will be neglected
I'VE cannot be expected to bring these
merchants here. therefore we must go
after them. and 1 like this concerted plan.
The train exhibit Is a fine thing and it
won't cost us anything in the end. for the
reason that increased orders will quickly
pay the initial expenses. When thing will
pay for itself 1t should be encouraged, but
l would like to see the train stop longer at
the various points. as merchants are obliged
to remain more or Jess In their stores, and
cannot get out easily as the casual sight
seer.
Therefore, now that there is a new
awakening in the matter of our business
development. l suggest that when another
train Is sent out that it be under the aus
pices of our merchants, and that longer
stops be made at cities. You see, what we
want Is the trial order. With the trial Or
der we know can please these prospec-
tive purcha sers with what we have to sell.
People forget, but they will not forget US
when they have our names upon their
books, and this is one Of the principal
methods of retaining trade
Increased Orders for Cigars.