The Goldfield news. [volume] (Goldfield, Nev.) 1904-1911, 1906-01-12

0a1O& 4( 8&s4O SCAHC CahA
of educating the investing public a
large proportion of the fake promoters
have had to quit business, for they
cannot stand the searchlight of truth,
honor and deeency that is being turned
onto them.
Under the dawn of the new order Of
things the public generally is looking
upon mining prospects and all western
enterprises in a far more favorable
light. The splendid industry of mining
has waited long for a vindication and
investor.
/ am thrilled with delight as / see
prejudice against legitimate mining
melting away. Only a few years ago
a promoter in the east was considered
a specimen of shyster, and the name
promoter carried with it a certain
amount of odium. Now the public is
beginning to realize that promoters,
next to the actual pioneers of these
various undeveloped propositions, are
entitled to a. share of credit in the de-
yelopment of the great west. Clean,
legitimate promoters are a very neces-
sary medium between western oppor-
tunity and eastern capital.
A proposition seeking the aid Il
capital should be truly meritorious; :.
should be founded on principles and
conditions that will win. If a pros
pect, it ought to be one where the
chances of making a pay mine are ex-
%cellent, and the proposition should be
capitalized on a conservative basis.
There should be no evidence of graft,
waste or extravaganza on the part of
those in charge of any mining corpora
tion.
After the right sort of a prospect has
been chosen for financing, care should
be taken with the organization of the
company. Officers should be selected
who are honest and capable, and are
so situated that they can and will give
the company's affairs their careful at
t%ention. Too man. officers give only
the odds and ends of their time to their
duties.
After having taken care of the mat
ter of property, incorporation, organ
i~zation, title and references, you are
ready for your stationery and litera-
ture. 1t always pays to get good sta
tionery. The prospectus and other
printed matter should be printed on a
good quality of paper, and, care should
be taken in writing your prospectus.
Always be plain spoken. Say what you
mean and always mean what You say.
Avoid any and all forms of exaggera-
ton. To exaggerate is the most un-
profitable sin you can commit. Siren
uously avoid anything that smacks Of
the braggadocio. Don't cater to peo-
pies imagination. If they want to
pipe-dream, let them do it themselves.
ANY attitude that caters to the gall
leries and apes the spectacular never
pays. You may ask, What may we
do with proftan I'll tell you. Adver-
tise all you wish. Put your best foot
forward. Publish mining statistics.
Publish all the facts that will do you
good. Publish letters and statements
from reliable. sources regarding your
proposition. Meet the public, talk
with them as man to man on the same
level. Don't appear wonderfully i'm
portant. Just be natural, and exercise
patience at the little knowledge some
people show in mining matters. Don t
promise dividends. If you do, nine
times out of ten you will fail. Shun
% guaranteed dividend schemes of all
kinds. Even guaranteed stock plans
do more harm than good. Any company
that pays dividends while selling its
own treasury stock is committing bust
ness suicide, as on it's face it is dis
honest. Explain the necessity of sell
ing stock below par in order to get the
development funds to explore and de-
velop the property. Show them how
this is nearly always done. Show how
money is high and scarce in a new
western country. Demonstrate how
there are ten opportunities out west
where there is money enough for one.
If you have the right kind Of officers
and a strong directorate that is the
best talking capital you could have.
You car use this fairly and honorably
to convince the investor Of a square
deal.
When you can convince capital that
YOU are fair and honest, that every
thing is on the level, your victory is
half won. A large per cent of invest
ors will at once invest if satisfied on
this point.
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