Los Angeles herald., 1906-10-27
AID
ALL CALIFORNIA
PUBLICITY BUREAU DOES GOOD
WORK
Chief Booster Edwords Tells How
Fasteners Are Made Acquainted
With Their Benlshted Con.
dltIon-5rlnas Resuits

DR.. Clarence II. Edwords, chief of
publicity of the California promotion
committee, was in Los Angeles yester-
day, at the Hollenbeck, and will spend
several days i'm the southe ern part of
the state gathering data and material
for magazine articles, and to be used
in the general publicity work Of his
bureau.
DR.. Edwords is an old newspaper man
and has q wide reputation as 81 writer
Of feature articles. on this trip he
will secure data and photographs about
San Pedro and Santa Barbara harbors,
he having just finished an article on
San Diego harbor. He will also get
material for an article for The Elec-
trical World on the wonderful electrical
system of Los Angeles and says that
he has found many feature stories
which will make interesting reading.
In speaking of the work the Califor-
MIA promotion committee has been do
ing, the doctor says that since June 1
articles on California have been pub
lshed in eastern and foreign newspa-
pers and magazines that had COM
bined circulation of 10000, 900.
Through the eastern bureau estab-
lished by the committee in New York
much interest In California has been
aroused, especially through the daily
bulletins which are sent by wire from
the home office. These bulletins tell OF
progress in all parts Of the state, and
go over the Wall street ticker to the
offices of all the brokers and bankers
in twenty-seven eastern cities
Rebuilding San Francisco
Speaking of the work that is being
done in San Francisco DIR. Edwords
said:
'It would surprise you to see what
has been done in the way of rebuild
ing since the fire. When L tell you that
more than 50,000,00O has already been
spent in improvements you will have
some slight idea Of the progress that
has been made.
''Thirty-five of the class A buildings
in the busienss district were left stand
ing, but badly damaged by the fire. OF
these all but one are occupied and the
work that is going on in them is such
that they will be completely repaired
within four months from now. We
We're troubled for q while ON accoun
of lack of hotel accommo odations, but
now we can accommodate all who come,
and our big hotels are being so rapidly
rehablitated that by December the
Fairmont will be open for guests, and
within two months more the st. Francis
Will be ready in the big building. The
temporary Palace will open by the mid
die of November, and all the tourists
who desire to see the greatest sight in
the world can come without fear of
lack of accommodations.
1.-THE fifty-Seven miles of streets
which We're covered with debris after
the fire have all been cleared and many
sidewalks have been replaced, so that
it is easy to walk all over the city now.
Work Is Productive
''In our bulletin service to the eastern
bureau we send every Thursday the
clearings of San Francisco, Oakland
and San Jose and I have asked the
clearing house of Los Angeles to send
us it's clearings every week so that
they may go also. This is big adver-
tisemment for the state, as it goes di-
rect to the financial men in the east
twenty-four hours before it is pub
lished by Bradstreet's. We also show
stereopticon pictures on the windows
of the bureau of all parts of California,
and have asked the chambers of COM
merce of all counties to send us slides
in order that all may be represented.
These slides are also shown in lectures
which are given by the manager of the
bureau all through the east. That this
sort of publicity is doing much good is
evidenced by the hundreds of letters
we are receiving daily from people who
want to get information about Callfor-
mia. Our committee makes no distinc-
tion between parts of the state, but
works as hard for Los Angeles or San
Diego as we do for any other place.
The object is to get people to come to
California. After they get here it is
up to them to go where they like it
best.
81 had occasion last evening at Pasa-
dena to tell the convention of represent
tatives of chambers of commerce as
sembled there what good work Los An
| geles was doing in the way of publicity,
| and advised them all to follow the lead
of your chamber of commerce.
Il have heard many concentrations
of the splendid display made at Allan
tic City. 1t is this kind of work that
counts for a locality. Our work is on a
broad scale and we do not make eX-
hibits, but work through the press in
all parts of the world.
Los Angeles has made wonderful
progress even in the short time since
was here, and with this wonderful
weather, which is an available asset at
all times, it is no wonder that the east
erner who comes here from the frost
and blizzards of his home country is
| simply enchanted. l am myself, and
wish L could stay here for long time
| n enioU what VOu baUa-p