The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1906-03-14
THE BENEFITS OF
STATE ADVERTISING.
St. Joseph (MO.) Gazette.
ssa

! Attention has been called to the fact
that there has been an enormous i'm
migration into western Canada during
the past year or two, brought about by
wise and persistent advertising of the
cheap, but productive, lands through
out that section. For some time
! agents of the Canadian railways as
! well as of the Dominion government
I have been travelling over the United
States, exploiting the natural re-
/ sources Of Western Canada, and thou
sands of our people have been induced
to sell their homes in this country 70
build new ones in the northwest. So
great has been the immigration into
Western Canada that it is said ma
jOrity of the people now living there
were formerly citizens Of the United
States and that, if an election were
held in certain provinces and the citi-
Zens Of the United States allowed to
vote, they would be able to control the
result. The chief natural advantage
offered in that far western cline is
the adptability of the climate and soil
for the growing of wheat, a majority
of the new settlers depending upon
wheat growing as a means to gain a
livelihood.
1t will be universally admitted that
the success Of the Canadians in secur-
ing settlers is due entirely to the
splendid advertising they have done,
and the thought naturally arises that
the same sort of tactics employed else
where would be productive of as salts
factory results. Of all the states in
this country California is, perhaps, the
best advertised, which accounts for
the constant stream of immigration
into the cities and valleys of that
splendid commonwealth. California
cities are growing more rapidly than
those of any other state, the people To-
eating there coming from every por-
ton of the country. This is caused
by the fact that the people of CalifOr-
MIA are continually exploiting their de-
lightful climate and productive soil
before the eyes of the nation. The
people of every state hear and know of
California and are anxious to visit the
state. Thousands of those who go on
visit becme infatuated with the con
ditions and resolve to make it their
future home All Of this is due alone
to persistent and intelligent advertis-
ing.
In view of these evidences of what
advertising will do it would appear to
be a profitable investment for any
other state. The state of Missouri,
for instance, has more and better natur-
Il L
California combined. Our soil is adapt
ed for the profitable growing of a
greater variety of products than either
Of these two localities. Our climate
is better the year through, than is that
of either. It is never too cold or too
hot, while a crop failure is seldom
heard of. Thousands upon thousands
of acres of our soil is undertake with ]
valuable mineral deposits, such as
coal, iron, lead and zinc, so that there /
is ample opportunity for men of all /
tastes to satisfy their ambitions in |
the line of finding something cOngen-
ial to do. In short, it is not unreasOn-
able to say that no locality under the
sun offers Surer reward for intelligent
ly directed effort than does the state
Of Missouri. What is needed is sys-
tematic advertising of these splendid .
resources in other portions of the cOun-
try. The newspapers of the state are
doing their best in this line of work,
but their efforts should be supplement-
ed by the state itself, which could well
afford to spend some thousands of
dollars annually in telling the people
of the world why they. should come
to Missouri to live.