Ottumwa tri-weekly courier. [volume] (Ottumwa, Iowa) 1903-1916, 1906-08-28
FIGHT TO HOLD
TOURIST TRAVEL
HARTMAN LINES ARE MAKING
EFFORT TO KEEP THE TRAF-
FIG TOWARD WEST
Will Spend Millions of Dollars to over
come the Effects Of the San Francis
CO Earthquake-Doing Extensive Ad-
vertising.

SSIIc luC ETIGCIS OF ITG Gan FRANCIS
CO Earthquake-Doing Extensive Ad-
vertisng.
If the big eastern railway succeed
IN diverting any part of the California
tourist travel from the Golden State
TO Cuba this winter it will not be for
lack OF determined opposition on the
part of the Hartman lines TO pre-
serve this business and keep the Pa
cific Coast from suffering because of
the calamity liar on the one hand and I
the keen eastern hunter of passenger
traffic on the other. the Southern Pa
ciflc and the system of which it is a
part are waging battle unique in the
history of railroad publicity campaigns. |
The initial war chest holds a cool mil !
lion dollars in money and transporta-
ton, every penny of which will be
spent In offsetting the work or rival
crate misrepresentation.
At the recent meeting of the traffic
officials of the Hartman lines in Chi
cago half million dollars in cash was
appropriated for different lines of work
!
much more will be expended through
transportation issued in exchange for
advertising, unless it be decided that
such exchange comes under the ban of
the new interstate commerce law The
cash appropriations are to be expended
for magazine and newspaper advertis-
ing, for industrial promotion, for book
let's setting forth the advantages of
California, for pictures illustrating Cal
ifornia's wonderful scenery, for pam
phlets making known the delights of
the steel trails leading Nther for card
displays in urban railway systems an
nouncing excursion rates and reasons
why 1t is the time to come west-in
brief, in all the effective ways the adj
vertisar may find to express the attrac-
lions Of California.
Extensive Advertising.
/ The Hartman lines propose not
only to advertise California and San
Francisco more than ever before, but
| they propose to do the advertising
from San Francisco. From the ashes
the literary bureaus of these lines are
telling the story of the city's recon
struction. Immediately after the fire
the Southern Pacific equipped two
photograph cars In San Francisco with
gasoline scout cars to accompany
them, and began the task of photo
graphing all points Of interest in Cal
ifornia and along the line between
Portland, Omaha and New Orleans. A
collection of advertising material val
ued at $4,000 has been destroyed;
. already one-half of the photographs
have been replaced. At the same time
an illustrated folder, "San Francisco
Imperishable," with maps and pictures
showing that only small part Of San
: Francisco's area had been burned over
that the earthquake damage was rela
lively insignificant, that the water
Il front was intact, was sent to the foui
: corners OF the earth-and to all inter
I mediate stations. Three editions oil
, this folder have been issued, and 6
fourth is In the press, with total is
sue Of 100000 copies.
Progress Is Noted.
At the same time weekly bulletin
4 Of San Francisco's reconstruction wa:
t begun. 1t was named Progress.
J, Each Saturday 1t carries the news o
the city's growth to three thousand o
the leading newspapers of the Unitet
q States, besides all of the big railwa.
offices, etc. To each number Of "Pro
k gress" at least one prominent Califo1
p MIA citizen has contributed article
: from the hopeful point of view, tn
list including the governor, the mayo
of San Francisco, United State ser
ator, presidents of universities, inter
, nal revenue collectors, presidents O
= nearly all commercial organizations
- harbor commissioners, etc. Thousand
~ of clippings taken from Progress" b
:, eastern papers have been received b
= the Southern Pacific passenger depar
- ment.
- Three hundred and fifty cmploye
:, of the Southern Pacific commerce.
8 agency In the east were instructed t
,. talk good cheer about California immt
- diately after the disaster. In ever
'e Southern Pacific eastern office is
q large picture of San Francisco take
= after the earthquake and before tn
. fire, showing the obstruction to hav
70 been caused by fire.
le This winters limited trains to Cal
u fornia-the Overland limited and tn
=" Golden State limited.-are to be e,
as tensively advertised with appropri
a. lions of at least $4,000 each by tn
lie Hartman lines and connections.
y. Elaborate Works Of Art.
IS The "Road of Thousand Wonders
OF probably the most elaborate work
le color printing ever issued, $4,000
lie copies of which were destroyed by tt
n fire. will be at once reissued by ii
he Southern Pacific. Describing the liz
g. from LOS Angeles to Portland. it is
an particular value in inducing touri
ts travel in connection herewith and b
W. ginning in September, the Southei
re Pacific will begin years campaign
We twenty one leading eastern magazine
n in advertising the attractions OF Ca
Ifornia and the Road Of Thousar