The Birmingham age-herald., 1906-09-27
Ferd Marx.

Ferd Marx.
 The fall and winter splendors that greet the eye in the Ferd Marx store are sur passing beautiful. The ideas or style in every department are superb and well worthy of the attention of any person. Everything is beautiful and so worthy of mention that l am at a loss to know what to designate as special,
 One might sit down and write for a whole day and then not be able to satis- factorily describe the display of this en- terprising concern. Articles of every de- scription that are so beautiful that It seems shame to ever wear them are dis played for the eye of the visitor.
 I must modify the vSell-known quota ton, "Veni vidi, vici" to q came, I saw and was conquered" for in truth be- fore visiting the Ferd Marx store never knew so many beautiful things existed.
 In the millinery department will be seen "Georgette" model, empire shape crea- ton, that is attracting much attention. It Is beautifully trimmed with ostrich plumes and dahlias.
 Another Is a small black mushroom shape with trimming on bandau, left side
 A beautiful Joseph model, mushroom shape. with long uncurled ostrich agrette , and two jet ornaments, is also displayed.
 An imported taupe beaver, small turban, in emerald green plumes and velvet, is stunning.
 In the window will be seep a charming creation by "Reboux." It is one of a shaded rcd rose crown. with pink braid and white ostrich plumes. An empire hat trimmed with large American beauty roses and ferns. set off by blue liberty satin and long streamers is very natty.
 A feature of the shirtwaist department is a baby blue luisine silk waist, with hand embroidered Battenbung lace.
 Another is buff colored evening waist. of allover embroidered net on silk. It Is set with real cluny medalions. A dainty and Dresden-like waist of pompadour silk Is also on display It Is trimmed with Meckin lace and has about twenty-five tucks.
 These are only a few of the many charming ideas to be found in this store In the tailored suits and ready-to-wear department will be found some original ideas well calculated to please the most fastdious. This department Is showing pleated and tunic skirts, bolero, blouse eton, tight and semi-tight effects in vel vet chiffon, broadcloth plush and velve- teen. Also broadcloth, imported checks ! and novelties in mannish mixtures, both hard and soft finish; magnificent new brown, green and blue shades of Scotch tweed plaids in separate coats in both tight and loose-f1tting, will be found shades of gray, tan. black and fancy , colors.
 Here also will be seen costumes in every known material, in original ideas from great number of foreign authorities.
 A magnificent display of furs in the prevailing styles will also be seen. Raincoats in silk plaids as well as solid colors, rubber-lined are shown In great profusion, as well as large line of cray- enette rain coats.
 Petticoats in all the prevailing shades with deep flounces and drop dust ruff les, are also shown. In fact the showing in petticoats is large and complete. In the infants and underwear depart ment will be seen some very beautiful eff fects. Particularly so is an embroidered French poke bonnet, very fluffy and full. Also Dutch bonnet, of light blue velvet, trimmed with liberty satin and chiffon. Beautiful and complete matched sets for i tHe tots will also be found. Beautiful sets of ladies' underwear In handmade lingerie cloth. as well as swell line of oriental kimonas are shown.
 The very latest showing in the famous La Vida corsets are also displayed.
 In the dress goods departments will be found line of fabrics that are complete In every way. Everything is shown here that can be found anywhere in this line. The combinations are sheer, exquisite and charming.
 The showings range from the ordinary street goods to the finest evening ma- terials in the newest ideas and creations.
 In connection with this department will be a dress-making department. in charge of the well-known modiste, Madame Thompson. lately arrived from Atlanta. Madame Thompson spent last August in New York City studying the various styles and modes, and is well equipped for her duties here.
 All the seasons offerings will be seen in the hoisery and belt departments, as well as the ladies' neckwear.
 In gloves will be seen the ten-button style in cape mousquetaire in leather shades only as we'll in real kid. Many charming costumes. etc., are to