Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1906-01-26

DFSERET EV ENIN
Hence the need OF attractive, consist
eht publicity. This globe-trotting fam
cy must be cultivated In Europeans and
lilaue 10 recompense us for our loss.
Ihen there Is still another item To be
taken into account. ana Il Is undoubt-
edly one or the most important OF them
AL. 1t cannot be denied that certain
portions OF this continent and the West
IN particular, Is inadeQuately prepared
tc handle the class OF tourist travel that
now annually goes abroad. AS many
nave pointed out, especially since this
movement started there must ensue in
the west an era OF hotel building. before
Travellers VIII give this country the at
tention It demands. Caravansurles,
rest rooms ana resorts OF all kinds must
be placed adjacent to natural attrac-
lions. 1t Is true that real lovers OF
scenery protest against its depreciation
py artificial veneer and the complaint
Is made that most Of the old world has
Deen "smoothed over and "nxed up"
80 That much OF Its freshness and beau
~ have vanished. Prohting by this
knowledge, we would not dlysst any
prlinev0l paradise of its God given
grandeur, nor belittle the infinite. on
the contrary, we would direct our eff
forts TO the highly important move
ment for the protection and preserva-
ton OF natural scenery, guarding the
sublime from DETACHMENT and prosttu-
tuition to advertising ana commercial
purposes We desire especially to 90
on record IN favor Of the perpetuatlon
OF the natural wonders Of Niagara
Falls Americans should recognize the
value of the priceless heritage OF scenic
splendor and beauty and subordinate
the sordid claims OF commercial ism to
the dictates of a loftier conception.
In this connection we would also
pledge our support to the National
Good Roads movement The See Amer
ica-Flrst idea will undoubtedly stlmu-
late the demand for good roads In eve
ry section OF the country.
IL II rightly contended that America
cannot he censured for not having pro-
vided all the comforts desired by tour
lists. Like all other material advan-
tages, the supply Is governed by the
demand. When this See-Amerlca.
First movement results in greater home
travel, as II undoubtedly Will, capital
viii readily be found for the provision
OF the comforts that modern travel de-
mands.
"A TWO-FOLD APPEAL
Let us now consider how we may per-
feet our two-fold appeal to patriotism
and pocket
We believe this must be accomplished
by the creation and maintenance Of IA
great PROPAGANDA the greatest in the
worlds history. 1t has been referred to
as "a propaganda OF patriotism" ana
the phrase has merit. AT its head, AZ
executive officer, must be one OF the
greatest publicity experts the world can
produce, Supporting this executive Off
Ger must be general executive COM
mittee, composed of men whose names
and positions will give this movement
standing and credit the wide world
over.
The work itself will consist OF general
publicity, first of all. There is some-
thing inspiring In the thought of
grand. comprehensive scheme OF pub
licity, involving in its benellcent re-
suits the welfare and development OF
great Industrial empire and calling in
to its service the best artistic and lit
erary skill of the world for the accom-
pllshment of It's far-reaching purpose,
1t Will be competent for the executive
committee to adopt any and all legitl-
mate means OF publicity II may choose
entire country back of this movement,
the Congress of the United States could
be induced to authorize special See.
ing America coinage or an Issue OF
postage stamps representative OF this
movement, A thousand channels OF
publicity may be utilized, and, as here-
tofore suggested the campaign may be
carried TO Europe itself. The work or
the daily and weekly press must not
be forgotten. and this conference should
not fail to acknowledge It's Indebtedness
to the newspapers and magazines OF
the country and to the Associated
Press for the wide publicity already
given this movement.
Foremost among the methods of this
propaganda must be considered the
work OF education IN schools and coli
leges. This will undoubtedly be possi-
BILE OF accomplishment In due season.
Most attractive text books may be
written and within the hearts of hun,
dreds Of thousands of American chill
dren will be inculcated the patriotic de-
sire 10 "see our own country first" 1t
viii also Increase their appreciation of
and interest In the study OF American
history by giving the subject most at
tractive background and environment
The power OF the pulpit will likewise
be enlisted in this great movement,
Love of country Is next to love of God
In nature man worships the infinite be.
ing and ll-father, What more fitting
theme for the pulpit than this, for the
one who gets near to natures heart"
will certainly find tongues in trees,
books In running brooks sermons IN
stones and good in everything"
ORGANIZATION.
And now, with the foregoing by way
Of preface. there will be presented
plan for the election by the conference
Of representative executive committee
which shall be entrusted with the prac-
teal work Of securing membership and
forming a permanent orga nizatiun, rep
resentative IN character and harmoni-
Gus IN action. The following IL sug-
gested as a basis Of organization;
Section ], Name. The name of this
organization shall be The See America
league.
Section II. Nominating Committee