The daily sentinel. [volume] (Grand Junction, Colo.) 1893-current, 1906-01-15
TRUTH ALOUD ADVERTISING .

+ Said a man who has had !
= wide experience in advertising +
+ of all kinds: New advertisers +
+ especially retailers, make ser :
+ ious mistake when they look for :
+ the total net results from adver- +
1. tisements inserted in too short !.
+ space of time +
+ The money invested in adver- +
+ Using earns profits sooner than +
+ money invested in any other line +
+ of goods that a man can put his +
+ money into. but they don't come +
+ as soon as some people expect J.
+ You take 500 around to the +
1. savings bank today. and a year !.
i from now A will be your profit. i
1. You buy bill of staple goods !.
+ today and unless the article is +
]. an unusually good seller. your +
+ profits will be tied up in the !
+ transaction from three months 4.
+ to a year. !
+ In a retail business probably +
= II win be found to be a fact that i
+ proiits-the profits that a man +
+ can spend or invest in other +
+ things cannot be declared i
+ more than once year. +
+ When a man runs an adver- l.
+ tisement in newspaper. for +
= Fblllt ltdrDll VI bAAAfA AAN AHtNAH
+ TO get his profits the next day at /.
+ most the next week. He +
+ counts his chickens before they +
+ are Matched. =
1. y retailer of my acquaintance +
+ who started in business some T.
!. FIVE or six years ago with good +
1. line of credit but mighty little +
+ capital told me that he can trace +
4. results to advertising and circu- !.
+ larizing that he did more than +
+ five years ago. +
+ As an actual experience he /.
1. told me that in 1880 he dis +
+ tributed few thousand circu I.
+ lars among farmers outside OF +
T. his territory. The direct results +
+ were not unusually satisfactory. {.
+ and he figured at the time. that !.
+ the investment of about 500 was +
+ practically lost. But what hap +
+ pened2 Five years after that +
1. date, there came to him farmer :
+ with little old faded pink cir +
T. cular that he had sent out The I.
+ merchant looked for the goods l.
+ advertised, but long since they +
+ had been sold However the +
I. farmer bought something else. !.
+ opened up an account, and has +
+ been a steady customer ever +
+ since. This one farmers bust +
+ ness is probably worth considers
I. ably more than the total invest +
+ mcnt. +
1. An old land advertising agent I.
+ who places the business of many Z.
+ order advertisers, tells me that +
+ he has known of direct results h
b being received from advertise +
+ ments inserted as long as ten +
+ years ago. +
+ | am today receiving replies +
+ from advertisements as far back +
+ as 1902. +
+ ! do not believe that there is =.
r an Investment of any kind that T.
+ begins to pay the dividends that +
+ the right kind of advertising I.
/. does. 4.
+ Certainly the good viii Of the +
+ business obtained partially by :.
+ advertising is worth consider !.
I. ably more than a business OBJ +
+ tanned without It, /.
+ Do not look for results too /.
+ soon. 4.
+ Do not decide that an adver- +
+ tisement has been failure for +
+ at least Ave years. !
+ Be patient :
I. 1t takes time to do things in :
+ this world Ralph Harris in +
+ Brains" =
r + r + 1. + 1. + + 1. 1. = + + I.