The Minneapolis journal. [volume] (Minneapolis, Minn.) 1888-1939, 1906-07-28
ADVERTISING is A GOOD
INVESTMENT FOR STATE
A. L. Cole Shows How Minnesota Could Reap Rich
Benefits at Ridiculously Low Expense
Per Capita.

one-third of its value, the increased tax
for advertising on ST 900 worth of prop
erty, instead of being 3 cents would be
less than l cent. Is there doubling
Thomas in the state who thinks that
the general benefits to come to each
$1,000 worth of property will not be
] cent many times over? As much Or
more benefit will come from the general
agitation incident to an effort to secure
immigration as comes from the actual
money invested by the state. The gen
erai benefits to the state last year as q
result OF the enactment of the immigra-
ton law, cannot be measured by ths
5000 invested in advertising its un-
occupied lands. That great benefits
can successfully deny The school and
university funds alone received from
10000 to $4,000 more from the state
lands sold during the past year, than
they would have received from the
same land had they been sold without
the enactment of the law in question.
Not only was the state benefited by this
increase in the price of it's land, but
there was vast amount of private real
estate sold to men who came here from
other states with the intention of set
thing upon their purchases.
All Pulled Together.
NEARLY every interest in the state
contributed to the success of the en-
terprise. The railroads furnished free
transportation to the editors of farm
papers from our own and other states,
to twin c1ty newspaper men, and to the
representatives of many of our country
papers. They took up the work of adj
vertising as it had never been done be-
fore.s Local boards of trade procured
maps showing the location of state lands
in their respective localities, and their
relation to schoolhouses, villages, rail-
road stations, lakes and rivers, and
gave them general circulation every
! where. Editors of agricultural and 9TH
er journals, who took advantage of this
free excursion, went home to write
column after. column, week after week,
| pralslng the country they had visited.
Had the state paid for all the free
advertising it received, from which
there can be no doubt substantial BEN
ehts resulted, it would have cost many
times the 81 800 invested under the i'm
migration law. Rarely ever has a com.
monwealth realized so signally such
large measure of profit as did the state
of Minnesota from that slight invest
/ ment. It cost the newspapers and pc
riodicals which gave the free adver.
1 Using substantially nothing.
Boost-Don't Knock.
Grumbling and fault finding against
natural conditions should be condemned
J everywhere. Especially is this true in
state possessing such marvellous oppor-
| tunities and advantages as does the
state of Minnesota. Few things are
more harmful than a citizen who is
ever preaching. Encouragement and
thereby influencing prospective settlers
1 to take their residence elsewhere. While
other localities have found advertising
exceedingly profitable, there is prob
! ably no state in the union so favorably
located to realize the large measure
of benefits from proper and systematic
advertising as is the state of Mime
sofa. Nearly all the homeseekers who
are disposed to visit North Dakota or
the Canadian northwest have to pass
our Threshold and 60 nearly the entire
length of the state. Let us awaken
from our Rip Van Wrinkle sleep, and let
the world know of the golden oppor-
ttunities for homebuitders which every
where surround us.