Weekly Arizona journal-miner. [volume] (Prescott, Ariz.) 1903-1908, 1906-06-06
COMMITTEES ARE
NAMED FOR WORK
Thoughtful Papers On Timely Topics
Are Read At The Business Men
Dinner. And As A Result The Club
Resolves On A Plan of Action.

bound to make an impression more or
less permanent, so that when the person
thus impressed wishes 20 make an in
vcstmcnt, or change of climate. or to
find place TO make home, he will, by
the law Of association, 60 TO that place
which has made such q strong i'm
preston on his mind, rather than TO n
place with which he Is less familiar.
Experienced advertisers tell me that
the great majority of people are imi.
tators or followers, thus a man who
advcrtises that he has sold n million
cigars " certain kind, knows very
well that, thousands Of people will fol.
low the suggestion he has implanted in
their minds and do what NO many 9th
ers have done, reasoning that what so
many others have bought must have
merit: Therefore let US tell the world,
what others have done. are doing down
here. and the above desired results will
be accomplished.
There are great many places in
this United States, that have no great
or resources, no better climate, no bet.
ter advantages, no greater chance to
make investments, etc, than we have,
in fact. not half no many. But, by
"hollerin '" their merits, they have
become great cities. Take Los Angeles
for instance. Many good, far seeing
and optimistic business men, even
now, will tell you that they cannot see
what makes this city. ] mean what
resources are back Of it. And much
less could they have told you twenty
years ago. Yet In spite of these facts
the persistent and extensive advcrtis
ing Of what they did have has made i,
the city Of splendid realities that il
is today.
You say that you are not Influenced
by advertisements, aud neither will
the public be: but, unconsciously you
are. Advertisers tell me, that they
realize that the majority Of people ar,
calling for that which they have seer
advertised. That the articles that the
average man and woman are calling fol
are the articles that are frequent,
seen advertised.
Il Look at the enormous sales, made b,
the advertisements Of Sunny Jim, ant
the Gold Dust Twins. The Douglai
shoe has no real superiority over the
other shoes Of It's price. 1t is the ad
vertiscmcnts that have made its ownel
very wealthy
; IL this be true In articles Of trade, Il
is also tru. with respect to cities ant
communities. II Is faithful, earnest
true and persistent advertising tha
counts. And where actual quality car
; be- combined with advertising, success
is assured for almost any city or com
munity. And IL the many resources
the Rnc climate, the great undcvelope'
and developed mines, the splendid plsc'
| TO live, with the many other real
magnificent truths about this city an,
country are honestly and judiciousl.
, advertised this city will grow and de
, vclop and become the Denver Of thu
, southwest Gas It has been no aptly term
, ed 10y Mr.. Finncy.)
This is an age of "bollorin," and a
a / ltttl. autl Vn,. La. 4.
0 boiler your way through the world |
. you want people to notice you.'
\ am not in favor of wild cat o
r fake advertising. But you mus
, either push or be pushed aside. At
r time when people are almost too busy I
| investigate the real merits of commu
}. nifty for themselves, l do believe i
= telling them the truth abbut what "
!. have, aud loud enough, and often on
ough to make them stop and listen. An
@ then keep II up until they see tina
@ we really have one Of the finest climate
4 in the world, that this in where thei
}. opportunity lies to make us and ther
7. both much money; that WI have one O
i the hest mining countries in the worl,
=, that this will be the leading cope
. state Of tho future, and the other re
a sosrces, ,0ppqtpnites and advantage
. ibAt dovsbpe$t %, this country wi
i ssns, 7. SSt. u.
For real fhrfit NM advertising win
T. .fh-y always win; ..--.. .........:;-s
r Though some days be dark and the II
/. turc outlook at times may seeI
u obscure.