The Kennewick courier. [volume] (Kennewick, Wash.) 1905-1914, 1906-08-10
AN ADVERTISING TRIUMPH,

vertiSlng agent for the Hartman
lines; in a paper read at the recent
meeting of the Washington Press
Association, explained why the at
tendance at the Portland Fair last
year exceeded all expectations and
pointed out the benefits of such
wholesale migration to the Pacific
Northwest.
With the Lewis and Clark Ex-
position at Portland, Oregon, as
the great magnet of attractions in
1905, thousands upon thousands
from the East and Middle West
took advantage of the low railroad
rates and visited the Pacific coast,
many of them for the first time.
Railroad transportation was SO ar
ranged that holders of tickets had
choice of routes-southwest to Cal
ifornia, thence north along the
coast, or northwest to Tacoma or
Seattle and south along the coast,
with extremely low side trip rates
into various sections of the three
states.
More than two years before the
Exposition gates were opened, the
Hartman lines began a most active
campaign of advertising, over 2, 500.
! 600 pieces of literature being print
ed and sent out exploiting the won
derful resources of the section ad-
vertising the Lewis and Clark Ex-
position and introducing the West
to the East. The result of this
campaign of education is best told
by quoting from a recent article by
General Manager O'Brien of the
Hartman lines:
! Largely as result of our ad-
vertising prior to and during the
Lewis and Clark Exposition there
came into Portland over the Oregon
Railroad & Navigation Company,
between June I and October IS,
1905, the following passengers:
from Oregon. Washington and Ida
! ho, S3,654; from Montana, Dakota,
Wyoming, Colorado, New Mexico
and Arizona, 17,1o1; from Missou-
. ri River points, 46,S56; making a
total of 1851"
/ What was the result? Thou
sands read them and thousands
came, and the best part of the story
is the fact that the visitors found
conditions in the Pacific Northwest
much better than had been pictured
and at once fell in love with the
country those that did not remain
carrying home with them the story
of our delightful section.
They found its valleys gardens
of preductiveuess and beauty; its
rivers and mountain streams clear
as crystal and rejecting the grand
est scenery in the world; it's farm
ers and capitalists of the country
producing the products that the
markets demand, counting their
customers by the millions in the
Orient and the Alaskan cities and
the countries of Europe. They
found the soil, climate and all con-
ditions unsurpassable for the sue
cessful pursuance of varied indus
try; happiness and contentment on
every hand, the spirit of progress
everywhere, and new homes, new
churches and new schoolhouses be.
ing built by the hundreds. In
many places where there were sage
brush prairies only a few years ago
they found towns and cities had
arisen, almost as if by magic, mil
lions of acres of waste land having
been redeemed by water and caused
to producecrops phenomenal in their
plenty, another evidenc of the ex-
traordinary advantages of the Sec
ton.
They discovered that the Pacific
Northwest has for citizens the best
class Of settlers from the oldest Sec
tions OF the East and Middle West,
the foreign immigration of the
highest standard, the percentage of
those who usually contribute to
the agricultural development of a
comparatively new region being rel
atively large; the educational and
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