Watertown weekly leader. [volume] (Watertown, Jefferson County, Wis.) 1906-1908, 1906-12-21
A SHAMEFUL TRUST TRICK
To Deceive the Public and Main,
tain Their ExOrbitdnt Prices.

tain Their EXOrbitdnt Prices.
An arUicle has recently been going
the rounds of the press, in which the
purity and value of Calumet Baking
Powder is attacked, and in which
test performed by the representa-
tives of The Calumet Baking Powder
Company is branded as fake. "
This article appears as solid news
matter, but is, IN reality, an ADVERTISE
ment paid for by the baking powder
trust. This sneaking form Of COM
petition is just what might be expect
ed from corporation whose principal
stockholder, the man who directed
it's policy, was indicated in Missouri
for the bribery of members Of the
Legislature to keep on the statute
books of that state law giving it
monopoly of the business of the state
and whose so-called Legislative
agent, " D. j. Kelley is now a fugitive
from justice, for the same offense.
Calumet Baking Powder has been
for so many years the standard of all
that is good in baking powder that its
purity, or the fair moderate price
asked for it, needs no defense. There
is Just one fact that will bring this
point forcibly to the readers mind.
This state, In common with nearly
every other state in the Union, now
has very stringent pure food law
which, IN no uncertain terms, pro-
hibits the manufacture and sale of
any food substances injurious to
health and prohibits commercial fraud.
| Calumet Baking Powder complies with
the pure food law of all states.
/ The trust complains so bitterly
about the test performed by the repre-
sentative of the Calumet Baking
Powder Company because it demon
strates the nature of the residue left
IN food prepared with the cream of
tartar powders. This test shows
without the use of chemicals the enor-
nous residue of Rochelle Salts, the
principal ingredient OF Seidlitz
Powder, left in food prepared with
the Trust cream of tartar powders.
This as due to the fact that chemical
reaction takes place in the process Of
baking When the acid and baking
soda are united by the moisture and
heat the nature of the original mater
ials is entirely changed So that the
substances which remain in the fvod
eaten are very different from those
which composed the baking powder
before baking. Foods prepared from
these so-called high grade cream of
tartar powders does not contain any
cream of tartar and the soda. Every
Doctor and every Druggist knows
that cream of tartar and baking soda
united chemically become Rochelle
Salts, as stated IN the United States |
DispensaUory. There is not the slight
est evidence to dispute this scientific
fact, and yet in the blind ADVERTISE
ment referred to the Trust has the
nerve to attempt to make the public
believe that the residue in their bak-
| ing powder is perfectly healthful.
d. A. Warner Sheppard, formerly
Health Officer Of Brooklyn, said: Il
have not, the slightest doubt that the
mental and physical health of thous
ands is permanently injured by the
excessive use of Rochelle Salts IN i'm
pure beer, bread and other forms of
food and drink. 1t is certainly a
factor in the alarming increase OF
Bright's disease of the kidneys, and
similar complaints. It irritates the
stomach, bowels and kidneys, and
may therefore produce unfortunate re-
suits. -
The object which they hope to
attain by this underhand method of
comp etition is to frighten the con-
sumer into paying the extortionate
price demanded for their goods (45 to
so cents per poundl when the best
baking powder in the world can be
made to retail at 25 cents per pound,
the price asked for Calumet, and leave
a fair manufacturer profit.
The manufacturers OF Calumet Bak-
ing Powder have for years made
standing offer of 81 OO0,O 90 for any
substance injurious to health found
IN food prepared from it. Food made
with Calumet Baking Powder is en-
tirely free from Rochelle Salts, Lime,
Alum or Ammonia.