The Coeur d'Alene press. (Coeur d'Alene, Idaho) 1906-1907, 1906-11-13
QUIZ ILLUSTRATED EDITION
What the Critic OF National
Printer JournFgist Says.

AANutUR Ca0Ph4y VI OuSuW u AAenbg
Idaho, has the correct understanding
Of propriety with regard 10 patronizing
a department of review, and so does
not permIlt one glance at their ex-
ceIlent publication TO suffice, but
sends In also samples OF anything
special which has been produced, as
Tor intaAnbe his illustrated edition.
Twentyksix pages of calendered
stock, allNneatiy made up, we'll print
cd, and Handsomely illustrated, con-
stitute this special illustrated edition
cf the Cdbur a 'Alens Press. The sx-
tent and variety Of the contents Of
this issue odld rival far more fluent
descriptive powers than mine. First
there IL descriptive reviews Of Occur
d'Alene itself, following witch comes
articles Biographical OF prominent
citizens Ind historical sketches and
facts and figures relative 70 business
establishments, etc. Each topic, Of
course, q pfbffsSly illustrated with
flno halftones. was forcibly inn
pressed 9th the high degree of typo
RrphicaIR uniformity maintained
Throughout In this publication. De-
Winnie md DoVinne Condensed II
used alaAost exclusively for the dis
play, ahd around the ads (of which
there II IN enormous iumheE9 plain
rules, "a varying faces, are employed
which, a. can seahiIy be imagined,
gives avery pleasing aspect TO the
display IA eeAumn. For the sake Of
argument am showing few Of these
ads. Tho reader will observe that in
these sIasSfmgdg rigid piainnoBs pre-
dominates, all meaningless oFnamen-
tatiou add useless punctuation having
been eliminated, which 10 one of the
flrst requisites to good advertisement
display A review Of this admirable
publication must be incomplete with
out favdable mention OF the excel
lent editorial work Of Editor Joseph
4. gcott The new features of tao
last section, which really may be
o0nsldeHad the regular edition, are
eli rigid np 10 the high standards Of
the ofiidh, aud. all around, ] can find
nAuaht but unlimited praise due this
lirut-clss sheet. The other day q
certain acquaintance spuke very dis
paragink 10 me 81 the newspapers of
idaho, but ia IKE 10 show him this
copy CO any copy, for that matter)
az the Occur a. hlbn6 Press.
i've Been nothing In the Yakima
valley, be least. that eciiphea lt--and
that's saying something, too, Of
course bat / want 10 impress all
newspaper ghasn with the truth that
there N no other move within the
power be q publisher that may 80
widely give the hint that his town is
Q live bhs thAn the issuing Of . spU-
DIAL adltion. A special edition, un-
dersta1,l, need mot exceed n elab-
oratiorf the kacilities 81 the oiiides
from which u IL 10 be issued, so that
a IL readlly seen possibility for
amy publication that may desire to
specialize. All towns or cities, no
matter how great OF small. u they are
largo enough TO support a newspaper
81 ali fua adequate material out
% which bright quill pusher, II he
has energy, can easily weave story
that wllIslbuk weiiinn special odl-
tlon. ThAa@ Ase thS prominent peo-
pie, the ehafoh, school houses and
other pAllllc installations, the bush
nasa estal alialsuess tue the envlron-
ments, hAdlts Hntaral atisantaaee,
prlnclpal faFuAs end landmarks uf
the snrrouAdine country the history
traditions ana legendary ties which
are eonheOtad with all American
marta. important statistics q the
affairs d pnhlie interest. such as the
.nasaasod wealth 1t the city, etc, the
climate ana the crops and thousand
ana enc other things that may be-
elaboraesa and made an interesting
mart oF 6dNh special effort. The
iime for q special edition lsany time,
mlthomFh, Of course, such an enter
praae nay be made more impressive,
parhals. ~ brought out In connection
with some national holiday, the
papers Birthday or some such event.
10 besure, realize that some OF the
very &nAlIest publications would find
thomaAlvus groatly handicapped In
unch IA undertaking, but where
there ha viii there h way" and
even Aoueh your effort may not prove
quite 10 grand and 6eautiful ~ this
one lot revleveds still l am sure yon
win DO amply repaid Tor all your
trouble. Cuts. certainly. are some
what Expensive. but almost any kind
Of q riAwapapaE office can afford the
expense o. the Illustrations necessary
for ths general articles, and by u lit
Gle well-directed diplomacy, dare
say, 4 great deal o. assistance may BE-