The San Francisco call., 1906-12-31
TRIBUTE TO LATE
A. |. THOMAS
Leading Advertising Agency
of Which He Was Presi-
dent Issues Memorial
HIS STERLING CAREER

The firm of Lord & Thomas of Chi
cago, an advertising agency well known
the country over. has. through It's Sec
retary, Albert d. Lasker, issued me-
mortal to Ambrose L. Thomas. presi-
dent of the firm. who died recently OF
heart disease.
Mr.. Thomas was born in Thomas
ton, Me-, In 1850. He spent his
youth there, moving later to Bos-
ton, where greater educational ad
vantages were offered. His predi-
early obtained recognition for him and
he was taken into the Office of the old
Boston Traveller. Enlarging his ideas
of advertising rapidly as a member of
the business off1ce staff. he elected to
get additional training in the editorial
branch OF the paper. He then estab-
lished an advertising agency in the
Hub and had continued success. 1t was
said of him. even in the early eighties.
that he never had known a reverse.
An intuition for advertising Is what
his close friends said he possessed. In
February, 1881. Thomas went to Chi
cago to perfect plans for the establish
ment of the firm of Lord & Thomas
along lines arranged by exhaustive cor
respondence between d. M. Lord and
himself. The association Of these two
men continued In the firm until Feb
ruary. 1904. when Lord retired as head
of the big institution. Thomas was
elected president, the two vice presi-
dents being c. r. Erwin and D. l.. Tay-
lor. Lasker was made secretary and
treasurer.
Besides being president and director
in the advertising company. Thomas
was vice president and director in the
Orangeine Chemical Company and pres
ident and director of the Sterling Rem :
edy Company. He also was a director
in the Metropolitan Trust and Savings
Bank and in the Indiana Mineral
Springs Company.
In the memorial the firm says:
1t is with great sorrow that the officers Of this
company announce to the legion OF friends OF
Ambrose l. Thomas his untimely demise.
The great respect and love in which he
is sttested BY the hundreds Of sympathetic let
ters which our frm has been constantly receiving
man. for he carried with him in business as
wen as social life. his magnetic personality
and true friends that even In death the line re-
mains unbroken.
Next to his family no one viii miss his cheer
ful and able presence more than his associates
who have been engaged with him In the upbuild-
great INSTITUTIONS Of its tnd in tHe Hnited
States His interest in this business was the
pressed upon his associates the one idea. viz:
that this business must go on.
1t is heritage handed down to the men who
have worked faithfully beside him for many
years, and as such 1t becomes the duty OF his
associates to continue in its upbuilding that
it will ever remain as monument to the 10y
atty Integrity and answering devotion to busi-
ness principles always adhered to by Mr.. Thomas.
who for the past TWENTY-FIVE years has been
actively associated with this enterprise
This Institution is in excellent hands Every
employe has been trained for his particular
place. and the business will 60 heretofore.
maintaining the principles which its late head
clearly espcused-
We ask the earnest cooperation Of the friends
of Mr. Thomas to the end that long this
enterprise. which hope always TO continue.
pursues the same aggressive and honorable policy
it has in the past il shall live AMI grow. To
that end we ell pledge ourselves.
We quote the words of the Rev Jenkins Lloyd
Jones. spoken over the bier of our dear friend.
He remarked: IF Mr. Thomas had left mes
sage to his associates he would have said: Boys.
when | am gone do fater. close up the
ranks keep the banners flying. march right on. =
To this sentiment we subscribe most humbly. and
to that end we will always increasingly labor
We thank his many friends for their kind ex
pressions of sympathy
These words prove that the agency
will continue to work along those ag
gressive lines which have brought it
success and given it such an honorable
and eminent position in the advertising
world. The officers and directors of the
agency now are: C. r. Erwin. pfesi-
dent; A. d. Lasker. secretary and treas
urer; H. l.. Kramer. vice president; ]. F.
Ryan.