The Penn's Grove record., 1906-01-26
Want Jersey Produce and Trade.

III oSA6SS
The Wilmington M%erchantile AS.
ISOLATION at a recent meeting appoint
ed a committee to confer with the New
Jersey and Wilmington Ferry Co., with
a view of adopting increased facilities
for transportation. They want a ferry
boat to make frequent trips. and upon
which wagons loaded with produce can
be driven so the farmers from
PENIS Grove can deliver their own
produce. They think it would be an
inducement for more Jersey people to
go to Wilmington to shop.
The Salem Standard and Jerseyman
in commenting upon their action said:
"What are the Salem county merchants
doing to hold this trade here where it
rightfully belongs? Last year the
Ferry Company reports that it carried
$4,000 people. Do you realize how
much money that means going out Of
the county? No wonder Wilmington
people a equip the Penn's Grove Fire
Company with suitable paraphernalia. "
What Salem county merchants are
doing to hold this trade is told i'll the
advertising columns of the PENIS
Grove RECORD. The RECORD circu-
iates among the truckers who sell their
truck in Wilmington and among the
people who go to Wilmington to buy
goods.
The merchants in PENIS Grove spent
Sl60 in advertising while Wilmington
merchants invested 1915 In 1905. To
attract the same class of trade 1or which
Wilmington merchants spent $3.50 in
advertising, PENIS Grove merchants
invested $S5. Need any one be sur
prised at the trade which goes to Will
mington and that Wilmington mer-
chants are reaching out for more.
Most local merchants look upon adj
vertising as a gratuitous donation to a
newspaper and so much money thrown
away. When a Penn's Grove merchant
invests from S. to $40 in advertising it
is considered a big expenditure and $50
Or $40 extravaganza. Seven Whining
ton merchants invested from $50 to SIS
each in advertising the past year in
Penn's Grove. They look upon it as a
good business investment or they would
not continue as some have done from
ten to eighteen years.
Wilmington merchants have done
more advertising the past year than ever
before. They have seen big returns
from their investments. That is the
reason the Mercantile Association of
Wilmington is taking action to reach
out after more Jersey trade. They are
more alive than ever before.
There is no eason why Penn's Grove
merchants should not get more trade
by judicious advertising as we'll as the
Wilmington merchants. But to do so.
there must be time and thought put in
their advertisements and backed up
with the goods.
People go less to Philadelphia and
more to Wilmington to buy each year.
The fare is less and it is more conven-
lent. Wilmington has as good goods
and as fine stores as Philadelphia. al
though not so large.
Wilmington citizens wants New Jer-
sey products hauled TO their door, and
they speak Out for tie best ferry ser
vice possible. Bat they also want to
sell their goods TO New Jersey people.
PENIS Grove merchants are deserv-
ing of local trade in their lines, but
when buyers want to go elsewhere they
should read the advertising columns of
the RECORD and go to Wilmington
where their trade is wanted by the mer-
chants who are urging a better ferry
service, and to those stores where they
are invited through the advertising col
umns of the RECORD.