Evening star. [volume] (Washington, D.C.) 1854-1972, 1906-10-07
100 MILLIONS
SPENT IN SOAP
A Great Business for People of Small
Capital to Get Into.
SOAP MAKES VAST FORTUNES
Western Company Actually Owns a Soap Mine'
Which Reduces Cost Almost to Nothing
Enormous Profits for Stockholders
Small Investors Can Buy
Stock and Be Protected

Some interesting statistics have come to light
on the consumption of household necessaries. For
example 1t is estimated that about 800 100000
worth Of soap is used up annually by Americans
over 81. 900. 900 a month. OF $25o0OO day. This
IL based on the fact that there 20 900 900 fam
lilies in the United States and that. conservativey
each family spends average OF 3o cents
month for soap
From a merchandising standpoint this is espe-
ciaIly interesting because, unlike many other COM
modities these millions do not represent the mere
purchase price of article that lasts for months
or years but soap is bought and rebought every
few days. Merchants know what 1t is to deal In
articles that once bought quickly used up only
to be rebought again.
The meaning of 1t Is shown in such millionaire
firms "a Proctor & Gamble. Fairbanks, Kirk. Bah
bits Pears. etc. The fact that all the big pack
ing houses manufacture soap is good indication
of the profit there is in It, Recently plot Of
ground was discovered out In Nebraska from which
SOAP is being made that is better. purer and
cheaper than any other soap ever made. All other
soaps are artificial soaps: this is a natural SOAP
1t comes from ''soap mine
Strange as 1t may seem. there actually is soap
mine though far known this is the only
one 1t was found near the town Of Orleans in
Nebraska several years ago The finders thought
it was simply a peculiar earth formation, but a
strict analysis proved it to be lava deposited
there by a geyser extinct for perhaps centuries
This is a geological and scientific fact.
Experiments proved that the lava had sapona-
ceous qualities. and tests showed that 1t could
easily be converted into a very powerful cleansing
soap that had In fact. genuine medical properties
as we'll 1t was for example. very antiseptic.
The Omaha Bee. the leading newspaper of Ne
braska, says of the finding of this soap mine:
Colorado capitalists bought the property out
right. and they thus control the only soap mine
known. They have taken thousands of dollars
worth of soap out of the very earth. and 1t seems
the years-to come. SAnens the prominent Colo
radoans who interested themselves financially in
merchant; Hon. Harper NJ. Orahood. a leading
member Of the Colorado bar: Lieutenant Governor
DARK naly of 70
ance Company: F. G. Bonhls. publisher of the
Denver Post: Crawford Hill. publisher of the Den
yer Republican; United States Marshal Bailey and
many others. 1t will thus be that the COM
pany has considerable standing. and that there
must be a substantial basis Of fact. These men
could afford to be involved in anything that
not genuine
The firm controlling the property is the Gey-
serite Manufacturing Company SD and Blake
streets, Denver. Colo. The company manufactures
from this lava a toilet soap known 'Geyserite'
soap which already has a very wide use. though
1t has only been the market for about fifteen
years and the sales were never forced. Those
who visited the Chicago worlds fair may remember
the unique exhibit the company had and the awards
OF merit it received.
'Other soap manufacturers have to buy all their
ingredients in the open market. The fats and oils
that 20 to make up the average soap are expen-
sive. The Colorado concern. owning 1t does. a
soap mine, is able to avoid the expense for mate
rial that confronts other soap manufacturers. The
gcyserlte which forms the greater part of every
cake of Geyserite' soap. costs practically nothing.
as the supply is limitless and the property was