Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1906-11-11
By a. FraDk Taylor.
( at that illustration.

ooK at that illustration.
Have a friend hold the Coat you
- consider purchasing the way that
OOdt IL held.
Then press your finger along the Center
Seam toward the Collar.
In 90 cases out Of 100 there will be a
Fulneas OF Cloth
Which will form a wrinkle Just below
the collar
Suit
For that Suit has either been cut i'm
properly or made improperly
And the Fullnsss Of the Cloth here and
the scantness there-the wrong curve Of
the Shoulder and the dabbiness Of the
Colar-when the Suit was being made
had all to be 'remedied."
And the way fully 30 per cent Of the
tailors, whether Custom or Ready-to-
wear. remedy" such defects is not by
ripping a Suit to pieces and carefully re-
making It as they should.
For that would be too expensive a
Proposition
They simply hand It over to the Presser
and with the Hot Flat Iron-Old DR.. Goose
Asthe Fullness OF the cloth here and the
Scantuess there-all the defects with one
exception-are shrunken or stretched into
a temporary resemblance Of a perfectly
made Garment
That our exception is the fullness in the
back of the Coat below the Collar.
That fullness or wrinkle may be hattened
out temporarily-you might not notice it
when you look at the coat
But, II you apply that test in the illus
tration. you will hnd it every time in a
poorly constructed Suit.
Now, most Tailors won't like you to look
for that Wrh kle in a Coat
Theyn pooh-pooh that Test-Say the
Wrinkle is due to the weight Of Cloth in
the COllar-that the Coat has not been
properly hung up.
They'll tell you a thousand and one diff
ferent Things that appear reasonable
But II you take their word for it and
purchase the Suit they try to sell you
youu be sorry.
For tho Collar will soon lay away from
the back Of your Neck
The left Lapel will Sag
The Shoulders will lose their shape-the
cloth in the front will break and become
lumpy-
The back will wrinkle under your Shout
der blade
For these Defects. indicated with abso-
Collar that the Hot Flat Iron treacher-
ously conoeals until you have paid for and
worn the Suit few times.
Now, that wrinkle finding test is the
Expert Tailor's way of Judging a suit
1t is absolutely impartial-you can apply
Il to any suit made.
We give It TO you because Sincerity
Clothes are not cheaply doped into a
false At and shape resemblance by the Hot
Flat Iron, Old DIR. Goose, as are about 50
per cent OF all other Clothes
But because Sincerity Clothes are
moulded into permanent and wear-defying
shape by sincere, contentious eX-
pert and expensive hand Needle-work--
That wrinkle finding test is definite sign
by which you can tell, before you pur-
chase, not after when a suit has not had
the expert tailoring in its designing and
cutting-tho care in its construction-that
sincerity Clothes" have had,
1t enables you TO secure extra Value fol
your Mouey-t insures you against the
shapeless burlesques, so-called Suits, that
have been doped into temporary shape By
the Hot Flat Iron-Old DR.. Goose
" you want Clothes that will hold theiI
Shape and Form and Style until you want
New Suit, see that the Label (belOw) is
on your next Purchase. Your up-to-date
dealer win handle sincerity Clothes" Here
is the label;