Las Vegas daily optic. [volume] (Las Vegas, N.M.) 1880-1908, 1906-04-27

Colonel y. 8. Savage. In charge OF
the advertising for the passenger de-
partment OF the Atehison. Topeka &
Santa Fe. delivered an interesting
TAX TO the editors III the state at the
recent convention In Junction City on
Advertising from n Railroad Mans
Standing" He also took occasion 10
lecture the editors In a mild way on
some OF their shortcomings.
Mr.. Savage spoke In part as fol-
lows. -
when the gentleman from the
short hair country who has the honor
OF being your president invited me 20
attend this meeting I was properly
eiated. Later when l discovered he
wanted me 10 read a paper. 4 was
CORRESPONDENCE detected. L have MI.
ways read other peoples papers and
the proposal was not TO my liking.
II delayed my reply. After awhile
came the customary and inevitable
coaxing. The ruddy apostle to the
Kansas Semicentennial and to other
but no greater expeditions was its
author. He IL the gentleman who
has the cut glass cinch on the office
of secretary Of this association. |
gave up at once. had to, l have
been doing Il ever since.
'"The railroad advertising mans
work covers a multitude OF subjects.
He doesn't know It all. but what he
doesn't know he learns from his
friends-the newspaper men. One Of
his theories is that the people ought
to know of the superiority of his
company's equipment; its trains, the
track, the block signals, the courtesy
Of the train crews. In addition he
sings the praises OF the dining ser.
vice, Harvey's, II he is fortunate
enough 10 be on q line with which
this famous caterer Is connected. II
he sing often and loudly enough, 9th.
ers will carry the air and tell the tale.
Very naturally the road one works for
Is the best In the country. | know. 20
do you, that the Santa Re is the only
first class road: that II has q dining
car service that has no peer. You
and I have tried the riding and the
meals. and We like them. Good things
TO eat make q full man. The certainty
of getting good food draws traffic,
fills coaches and makes the passenger
department happy.
AT this time the Santa Fe has ap.
propriated millions Of dollars for i'm.
! provements. This will not be spent
at once. but 1t will disappear
rapidly enough. When 1t Is gone
there will be miles Of double track,
rebuilt roadbeds, steel and stone brid,
ges. larger, more powerful and faster
locomotives. new smoking cars and
chair car to show for 1t. | am telling
you these things not as q secret. but
SO .you may tell others. We want
everybody to know about d present
service and how to plan to improve ii
That's one Of the things We are hers
for.
Another phase OF advertising Il
which railroads are vitality interested
and for which they have never re
ceived due credit Is the development,
Of new country. It's not new In years
the land was here when the other AM
better sections were. II was unknown
Or practically 30. Those Who though
they knew good land when they saw
! Il did not linger long enough to gel
well acquainted with It. Nov til,
former ignored and despised section
are yielding prolifically. supportin,
and enriching those who needed tn
promptings Of the greatest Of pros
perity promoters-the railroads
Optic want ads brink results.