The Guthrie daily leader. [volume] (Guthrie, Okla.) 1893-1996, 1905-02-20
GULLIBILITY
OF WOMEN.
Ask Mrs. Ckadwick What She
Thinks About Their Suscepti-
bility to the lTiles Of Sharpers

Women naturally are rather sensitive
about being officially OF otherwise
cassed with idiots and criminals.
Equally naturally they resent the im-
plication that they are particularly
rullibe and hence easily susceptible 20
sharpers who would play upon their
highly organized nervous tempera-
ments. IN recent attack upon the
patent medicine business, il was inn
piled that women are the victims Of
patent medicine advertisers, because
they are so much more gullible than
men. Wen, perhaps they are more
easily fooled, but we doubt If Mrs.
Chadwick, Il she were asked her opin-
ion, would say so. As a matter oi
fact, women with their wonderful intui-
tions are apt to be pretty good judges
of what is so and what is not so.
For this reason, women are not likely
to be long imposed upon by misrepre-
Z sentations concerning patent medicines
or anything else, and when a patent
medicine business has steadily grown
for thirty-eight years it necessarily
means that IL has won the confidence
of the women as well as of the men
who have been and are its grateful
patrons. such a business as that de-
scrihed here is conducted by DR.. Ray
Y. Pierce of Buffalo, whose name Is
n synonym for honesty and honor in
the business and professional world.
Or. Pierce has n great establishment in
Buffalo, which is one Of the chief points
OF slterest 70 visitors in that city. It
consists OF large laboratory for the
manufacture OF the medicines which
bear his name and a hospital in con-
nection Herewith for the treatment Of
various ailments. This hospital is
taxed TO its full capacity at all times
by patients who come from all parts
OF the country for treatment by the
large staff Of graduated specialists. In
the laboratory the famous DR.. Pierce
remedies are compounded from pure
roots, herbs and barks Of known prop
critics and for special purposes. The
charge was recently made that alcohol
was the principal ingredient of these
medicines. The journal which mado
that baseless charge was promptly sued
for 100000 damages. An immediate
retraction was the result.
DR.. Pierce is not only one of the
I principal manufacturers of patent
medicines in the world but he is
also one OF the largest Advertisers
/ He knows that the essence OF deal
! ing with the public is to let the
/ public know that you have something
which it wants, which II needs. But
/ Dr. Pierce also knows that truth and
! honor must be the basis of all business
and he permits no misrepresentation
in any department of his business, not
/ even in the advertising. Thousands OF
men and women have found the truth
of this statement in their dealings with
DR.. Pierce, large part OF whose bust.
ness is conducted by correspondence
The charge has been made that thi;
feature Of the patent medicine bushes:
is q fake, as well as other features, thai
letters from patients do not receive at
tention fror' physicians, that they are
made the subject of flippGnt commen
by clerks who read them end prescribe
remedies. This charge is absolutely
untrue so far as DR.. Pierce's business il
concerned He employs a large mum
ber OF highly trained physicians anC
surgeons for this work and they givI
quite az careful attention to all ease
coming to them as does the private
practitioner All letters are treated
with the utmost confidence and are no
subject to miscellaneous inspection
The proprietary remedies are not pre-
scribed for all patients, but prescrip
tions are given just as any doctor woulC
give them. And the names and adj
dresses of patients are not sold L
others for sending cut circulars.
In short, DR.. Pierce's business
what it is because Dr. Pierce has al
ways done Just what he advertises 4
do and because his medicines are jus
what they are advertised to be.