Los Angeles herald., 1905-07-30
BIC EXPANSION
FOR HAMBURCERS
NEW DEPARTMENT STORE
WITH GREAT FLOOR SPACE
TO COST OVER 100000
Mammoth Emporium to Be Largest
West Of chlcago-Elaborate In
terror Finish and Large
Roof Garden
TO COST OVER s1,ooo,ooo

In the near future Hamburger's new
department store, the most complete
es ablishment of its class west of Chi
caso, will be erected on the southwest
corner Of Broadway and Eighth streets
at cost of $1,OOO,000; also two other
buildings in the same vicinity, to cost
about $4,000 all three notable i'm
provements to be made by the Ham
burger Realty and Trust company.
The Mammoth Emporium
The upper illustration shows the
Broadway front of Hamburger's new
store, which will occupy a plot of
ground 305 1-2 feet on Broadway, 100
feet on Eighth street and 120 feet on
Hill, the same style Of architecture to
be carried out on the two latter streets.
This mammoth emporium, when COM
pleted, will be the most extensive de-
partment store west of the Rocky
mountains and possibly this side of
Chicago. It is to be seven stories high,
120 feet Of the structure having a depth
Oh ooV IeeJ. IHe UuliulilB anu 6touHuo
will be owned by the Hamburger
Realty and Trust company, and at
completion of the same for the Ham
burgers use, they will have the most
modern and up-to-date store of its
kind on the western slope. 1t will con-
which Is estimated to be larger than
the space at present occupied by all
the department, clothing and dry goods
stores in the city. The plans are for a
fireproof building of granite, steel and
glass, the estimated cost being in the
neighborhood of $1,00O,000.
Elaborate Interior Finish
Several hundred thousand dollars in
addition will be expended to furnish
the interior, these fittings to be of a
most lavish character, the shelving Of
hard wood and French plate glass.
Every novel feature Of a department
store is to be incorporated and every
thing that is sold for man, woman or
child and many articles as well for
animals, will be for sale. The entire
space of the seven floors will be
brought into requisition for the various
departments and features. Every por-
ton of Europe and the United States
has been explored to obtain sugges-
tions for improving present methods
Of merchandising and for the perfect
ing of labor saving devices and more
expeditions methods of service to fa-
o{tt+o o,oz ciy,,y,Iifxy. chnrnincr
NJ A. Hamburger and S. A. Ham
burger spent the months of April and
May in the large eastern cities for the
purpose of inspecting the most recent
ly constructed department stores and
familiarizing themselves with the lat
est ideas appertaining thereto. S. A.
Hamburger is now in Europe, having
sailed from New York June II for Lon
don. Subsequently he will visit Paris,
Berlin and Vienna, for the purpose of
obtaining the very latest conceptions
in department store architecture,
brought to completion since his visit
Of last fall.
Features of New Store
<AiIOl6 llC PlOpOoCQ lCdluI CD " NC
Incorporated in the new store will be
gorgeous parlors, retiring rooms, read
ing and writing rooms nursery. also
an emergency hospital, with physician
and trained nurse in constant attend
ance. Maids will also be provided to
care for and assist mothers with their
babes. Escalators, or moving stair
ways, Will be boon to those opposed
to elevators, for by stepping only on
the first step of the stairway a person
will be carried from one floor to anoth-
er without the sense of dizziness ex-
perienced by many in elevators.
The seventh floor is to be the recre-
alton floor, and its arrangement will
be such that 1t can be thrown into one
large auditorium, where concerts, pub
lie receptions, recitals and entertain
ments of various character will be CIV
en-. The roof will be an exotic garden,
to be employed during the summer
months as a restaurant, where II is
estimated 1000 people can be seated at
one time. At night thousands of col
ored lamps will illuminate and give
the garden fairylike appearance.
Summer night festivals will be ten
dered the public free Of charge. Enter
tainments Of almost endless variety
are being planned by the Hambur-
gers that later will make their roof
garden one of the most famous and
popular places Of Southern California.
Entertainment for the Public
Though primarily the building is to
be for business and profit the Ham
burgers, feeling that in a great meas
ure they owe their popularity and sue
cess 70 the people Of Southern Cali
forGia, through whose encouragement
and patronage they have achieved their