The Saint Paul globe., 1905-01-22
RAILROAD NEWS
1M0SHER'S new POST
Northern Pacific Appoints Him
Agent Of Publicity

A radical change in the administers
ton of the advertising department Of
the Northern Pacific will be inaugu-
rated Monday, when Curtis l.. Mosher,
lately member of the staff of a st.
Paul newspa per, who has been appoint
ed to the created post of chief of pub
llelty of the railroad, will assume his
new duties.
o. D. Wheeler, general advertising
agent of the road, will retain the head
ship of the department. but Mr. Mosher
VIII be IN full control of the newspaper
part of the work. E. S. Osborne will
be Mr.. Mosher's chief assistant.
The new publicity man is strictly
Minnesota product, having been born.
at st. Cloud. He is the SON of Bap-
tist clergyman, and has lived and
worked in st. Paul for the past fifteen.
years.
The appointment emphasizes the
point made in The Globe three
months ago concerning the tendency of
the railroads to rely more and more
upon the power of the daily press to
properly set forth matters of interest
arising within the departments sof the
roads and practically inaccessible to
the average newspaper worker.
These facts run all the way from in
teresting details Of the operation of the
roads that are often CLOSED over in a
extensive building which are generally
made known in more or less exact
way and at varying periods after the
plans are ready for publication.
In speaking of this tendency Rock
Island official yesterday said: 1T
would not surprise me If every big line
should install a tried newspaper man
as its agent Of publicity within the
space of year or two. The action of
the Northern Pacific is nothing very
new, for two or three of the Eastern
roads already have newspaper men en-
ployed to get up the facts for the daily
press. As I understand it they merely
furnish these facts to the railroad ed
1tors OF the various publications and
each of these workers handles them
according to his own ideas and the
policy of the paper. The effect is not
SO much to advertise the particulars line
as 1t Is to familiarize the public with
the strides that are beings made in
railrOading generally
Mr.. Maddy, who was lately appoint
ed to the publicity bureau of the Bal
or long experience, and G.. S. Young
who has made such a success of the
work on the Milwaukee, is Western
newspaper man.
Il do not know what plan the North
ern Pacific will follow, but am conf
dent that the establishment of the
bureau of publicity by the road will
be an excellent move
The Great Northern advertising and
publicity department has made great
progress within the past three years,
and at present is doing a vast amount
Of work to shed light on the various
features OF interest along the line Of
the road The force has lately been
increased in some measure to meet the
demands that are made on the depart
ment.
The North Western general offices
are contemplating an addition to the
staff in Chicago, and 1t is expected that
the new man will have a position some
what similar to the one to be taken by
Mr.. Mosher.
Save the Great Western the south
west lines running as far as Kansas
City, or further. have only the regular
advertising departments to carry on
this phase of the work, but it is said
that two of them contemplate the ad-
dition Of publicity man to their
stats.