The Minneapolis journal. [volume] (Minneapolis, Minn.) 1888-1939, 1905-03-30
townsmen, who have honored him in

tOWnSmen, VINO nave nouOreO MIN III
various ways.
DR.. Pierce is patent medicine man
and he is proud of the good he has
done to his fellow men because he long
since had the courage to break away
from the narrow ethics Of the medical
profession and advertise broadcast the
remedies for men and women which
have made his name famous.
A brief examination of the methods
of handling the immense number Of
mail inquiries which come into DR..
Pierce's establishment in the course Of
day will be Of interest and will con-
vince anyone that the general charge
of fraud is without basis so far as he
in concerned. In the first place it may
be said that DR.. Pierce himself does not
pretend to read and answer all the
mail that comes to him. Neither does
any other proprietor of large bust.
ness. But he does have a large staff
Of graduated physicians and surgeons,
Of the profession, who do read these
letters and who do give them their in
dividual and careful attention.
When an inquiry is received from
some sufferer detailing his symptoms
and giving a history Of his case it is
marked with a number. That number
thereafter distinguishes that case. 1t
him is carefully examined. This ply
sician turns to the monograph at his
elbow and dictates an answer. If he
wants further information concerning
the case he asks the inquirer for it. If
the writer has told him enough to
enable him to judge properly of the
case he answers the questioner in that
gh + I'll the case 6j is one that n +hpp
nous Pierce Family Medicines the
patient is so advised. If it is one that
seems to demand some other form of
treatment that treatment is advised
and, if the patient agree, a prescrip-
| tion is written and sent to the dis.
pensing department and there tilled!
physician. gives close attention to the
eases which are presented to him, and
the system is such that further reports
from a patient 90 unerringly to the
physician who first had charge Of the
case. Each case is handled in all
respects just as it would be if the doc
tor saw the patient: In cases which
progress as the doctors feel that they
come to the Pierce hospital, known as
the Invalids' Hotel, where they undergo
a treatment which could not be giver
in any home. The fact that this hos
pital is constantly full is proof Of the
confidence which the public generally
has in DR.. Pierce notwithstan ding al
that is said unfairly against patent
medicines and patent medicine methods
All letters are treated with absolute
confidence. They are not made thu
subject of. common comment by thu
employees of the este blishment. They
are treated just as sacredly as the con
fessions made to a private practitioner
Neither are the names Of the writer's o.
their letters ever sold for any purpose
AS for the medicines, they are com
pounded from pure roots, herbs an.
barks, by skilled chemists and on tn,
most scientific basis. They are no
cure.alls but are prepared for certain
specific purposes, and millions of per
sons have satisfactorily proved thei
worth. AS for alcohol, there is
standing reward Of $4,000 for anyon
who will discover any alcohol, opium
or other harmful Ingredient in eithe
the "Favorite Prescription or tn
Golden Medical Discovery and tina
is all that need be said on that point.