The Hood River glacier. (Hood River, Or.) 1889-1933, 1905-07-20
WHAT RAILROADS
DO IN ADVERTISING

UU In ADVEkINlN(
The advertising men of the Pacifi
coast met In convention at the exposi
tion in Portland last week. "Trans
portatlon and Colonization was tn
subject of an address by Rinaldo NJ
Hall, advertising manager of the Q
r. & N. Co. Mr. Hall spoke as fol
lows:
Mr.. Chairman, Ladies and Gentle
men: The railroad is the most poten
factor in every development of an.
section or country; 1t is the grea
highway that brings the consumer AM
producer closely together, and owe
this highway the varied treasures o
Mother Earth are marketed.
Today there are little less thar
2l5, 900 miles of railway in the Unitet
States-430, 900 miles of rails-enougl
to almost make eighteen steel girdle
for the earth's circumference, and 81
constantly is the railway used tha
on boarding one of the splendid train
of the New York Central lines or ont
of the palatial Overland Limited
trains of the Union Pacific for Port
land, Oregon, it requires consider
able effort to think of the railway al
wonderful thing. No thought ii
given the fact that the highest skill o.
experienced engineers was called upon
to solve the problem of location, mile
by mile; that the long bridges, higf
viaducts and dark tunnels are the re-
suit of careful thought and years ol
hard labor on the part of engineers
and hundreds Of others Indeed,
many mile of the railway over which
a traveller, enjoying all the luxuries oi
home, on the Union Pacific, Oregon
Short Line and Oregon Railroad q
Navigation Co., is carried at the high
est rate Of speed, has been weary
problem for the surveyor and builder.
How carefully the latter road, foi
which | especially speak, has been
builded, Is best set forth in the state.
ment that despite the fact that it Is 9
mountainous road that not single
passenger has been lost by death iu
the last five years.
The First Railroad.
A glance backward and one Il
amazed at the remarkably rapid devel.
opment Of the railroad and the in.
tensely interesting chapter the story
of its progress nnfolds. The first rail.
way on which passengers we're carried
was the Stockton and Darlington,
of England, twelve miles long, opened
September n, 1895. George Stephen.
son, after many years of labor, con.
structed the engine used ON this
goods" train, as 1t was called. Ste.
phenson mounted the engine and act.
cd as driver on its initial trip. As d
precaution against accident because
of speed, he sent signal man or
horseback In advance of the engine tC
warn trespassers. So successful was
the goods" train that on October
10 following, daily "coach, !" mod.
elled after the stage coach and called
the Experiment, {" was put into ser
Aice, and this carried six passengers
inside and 10 to 20 outside. The trip
was made IN about two hours. The
fare from Stockton to Darlington was
one shilling, and each passenger was
allowed IA pounds of baggage
In 1929 the Liverpool and Manohes-
ter road was opened, an improved en-.
gine, the Rocket" pulling the train
and making the remarkable speed of %
miles an hour. The same year, Au-
gust, 1929, a locomotive engine was
used upon an American railroad suit
able for carrying passengers. The ex-
pertinent WAS made near Honesdale,
Pa, IN road constructed by the Del.
aware and Hudson Canal company.
The engine, the 'Stourbridge Lion, y
was imported from England. In Oc-
tober, 1881, passenger train was put
into service on the Mohawk and Hud-
son River Railroad, between Albany
and Schenectady, and this Is generally
considered as the first fully equipped
passenger train, hauled by steam, to
run In America. An average of 387
passengers we're carried daily ON this
road during 1892
Present Railroad Mileage.
In 1885, when road between Phila.
delphia and Harrisburg was being ag.
itated, town meetings we're held to
discuss the practicability of such a
road. The Honorable Simon Gamer
on strongly advocated the building of
this line, and In addressing one of
the town meetings made the predic-
tion that there were persons within
the sound of his voice who would live
to see a passenger take his breakfast
at Harrisburg and his supper in Phil
adelphia, AT the conclusion of his
address friend of his on the plat
form said to him: "That's all very
well, Simon, to tell the boys, but you
and | are not such Internal fools as to
believe 1t. "
Cameron's prophecy proved correct,
for both lived to travel the distance in
"A little over two hours.
In 1880 there we're % miles of rail
road In the United States; 1910, g.
SlS; 1860, 9,02l; 1860, 30, 626; 1870,
81, 922; 1880, 93, 262; 1890, 166, 65l 1900,
l94, 262; 1903, 207, 7Si, and today about
2l5, 900.
Railroad Advertising.
The advertising campaign carried on
by the railroads is so enormous that
but few realize its magnitude. Dur
ing the month of May, 1905, the ad.
vertising department of the Oregon
Railroad q Navigation Co. sent out
81, ,076 pieces of advertising matter,
and during June about AZ, COO These
went to all parts of the United States
and foreign countries, and many
there are who do not appreciate what
the general passenger agent is doing
that is in advertising travel he is in
advertising all other com
modities; that every new settler
brought into n community means
new subscriber to one or more news
papers, a new factor in the neighhor.
hood and therefore a means of In.
creasing every business necessary to
supply hs wants
Ever westward has been the march
of civilization, and today the eyes of
the entire world are upon Oregon,
and Idaho, where the best
of everything grows to perfection and
whore there are more openings in
every line of industry than anywhere
else in the United States. No section