The herald-advance. (Milbank, S.D.) 1890-1922, 1905-11-10


a catalogue house from a mere picture
OF description. I
We want to point out to you a few
facts that you may never have even
thought of. Here you go into a store
and make your wants Known. The
salesman shows you the desired artl-
Gle and if necessary helps select or
suggests to you the article best suited
TO You. Right there you have a chance
to examine the quality, to see the
style, to select the size and color, as
the case may be; you can compare the
different qualities, ETC., and the If all
is satisfactory, and in your judgment
the price right, you will make the pur-
chase. When you get home and upon
a rigid examination you find a flaw or
crack in you purchase, or maybe in
size too large or small, or blue instead
of black, then the next day or a week
after you go to town to your Mr.. Deal
er, who will gladly exchange the item
or refund you the money.
Then how many times does our
home dealer extend you credit? Has
he not waited on you until our crops
matured or until your produce is ready
for market or until pay day? All these
are accommodations you can get only
at home, and are, at times, Of much
help.
Pictures Lie.
On the other hand, you order an ar
ticle by mail. You look through the
catalogue. The item is there Chat is,
a picture and a smoothly written de-
scription). We know that the picture
of a S.. 90 suit looks as good as the II
for $4,000. You read the description;
it seems to be what you want, and you
send the money, because they want
the money with your order. You can
order the goods on inspection by send
ing part in money. balance G. O.. D.,
but there is usually SO much neon
venience in refusing a shipment that
nine times out of ten you will accept
the goods though they are not what
you expected to get.
When the article comes it is lot
what you expected, it may not fit, or
something is broken or has a flaw in it.
If Mr.. Catalogue man was right there
you would not accept it, but he is so
far away, he has your money. He say
ne will send money back, but rather
than go to all that trouble you would
accept the shipment. We know of one
particular instance where a good fell
low ordered a heating stove, think it
was $685.. When the stove came he
was very much disappointed. 1t was
a very small size. He told us he never
got n use of it. Now if this same
man had gone to n of our dealers
and seer this same stove at $685. he
would never have bought it; he would
have selected one at s12 or $14 and
obtained the right kind for his use and
been satisfied. =
More illustrations.
Another case came under our notice
recently. A certain young man needed
a suit of clothes. Our home dealers
had them, but after reading the glow
ing description in these catalogues. he
thought we We're entirely too high
priced. He ordered-the suit came.
1t was TO have been all wool 1--WE know
it WASN'T. Then the style of the coat
was from a few years back. 1t was a
misft, being fully a size too large. but
he had sen he money.
Another time a good farmer ordered
five rolls of barb wire. When it came
and he had paid the freight, he found
he could nave saved 81 and a good deal
of time and trouble by buying at home.
Also this came to our notice: A man
ordered wire fencing. The picture
looked SO good he desired to put it up
around his home. When it came it was
so different that he stored it away in
his smoke house, as it was not suited
for his use at all. We know Of scores
of other instances where goods receiv-
ed were not up to expectations.
We know it to be a fact hat vehi-
cles and farm machinery bought from
some of these concerns which looked
cheap at the time Of purchase, but af-
ter a few years usage proved that had
these people bought from their home
dealer, although at a higher price, they
would actually have received more for
SlSl BIoASy oAu ~ L Is III looSh
the line.
Harness Poor Grades.
Take harness and saddlery; there
are several good reasons why you
should buy Of your home dealer. First,
all the harness is made right here at
home in a careful manner out of the
best quality oak tanned leather-not
like Mr.. Catalogue Man does-who SIM
ply goes to a manufacturer and says, at
what price can you make so many sets
of harness, something that | can give a
good description of, but caring not how
it is made or how long it will last? He
does not expect to sell more than one
set to a customer, for experience has
proved that when some one had a set
tent they did not desire a second one.
HA nofhnr fh{~r Tf ~yD,, 1oro - --4