The San Francisco call. [volume] (San Francisco [Calif.]) 1895-1913, 1905-05-14

tells from actual experiences how
some clever girls and women have
added to their incomes by original and
interesting methods.
when James Gordon Bennett, the
elder. was editor of the Herald. Rob-
ert Bonner, publisher of the New York
Ledger, was struggling to build up its
circulation and decided to try little
advertising. He wrote an announce
ment consisting of eight words: Read
Mrs. Southworth's new story In the
Ledger and sent 1t to the Herald
marked one line Mr.. Bonner's hand
writing was so bad that the words
were read in the Herald office as one
page Accordingly the line was set
up and repeated so as to occupy an
entire page. Mr.. Bonner was thunder
struck the next morning. He had not
to his name enough money in the
bank to pay the bill. He rushed ex-
citedly over to the Herald office, but
was too late to do any good.
Tn a short time the results of the
page announcement began to be felt.
Orders for the Ledger poured in until
the entire edition was exhausted, and
another one was printed. The success
of the Ledger was then established
Ever after that Mr.. Bonner was an ar
dent believer in advertising and lib
eral purchaser of space. = From
Modern Advertising" by Ernest
Elmo Calkins and Ralph Holden.
VILLA Sibert Gather, author Of The
Troll Garden" a book concerning the
artists and high Bohemians'' of New
York and vicinity, is a new recruit
from Journalism to the ranks of fiction
writer's She is of Southern ancestry
and was born in Winchester, Va. Soon
her family moved to a ranch in South
western Nebraska, where as child
she lived an outdoor life on the farm.
Finishing her education at the Uni
yersity OF Nebraska, she began her
newspaper work with correspondence
for several Nebraska newspapers. She
held positions on the stats of the
Nebraska State Journal and the Pitts
burg Leader Her first literary ven
ture was April Twilights." book Of
verse. which appeared in the spring of
1903. She is now living in Pittsburg,
where she teaches school.
The Bookman's May list Of the six
best selling books is as follows: '"The
Marriage of william Ashe" (Ward).
THE Clansman'' (Dixon), The Re-
turn of Sherlock Holmes" (Doyle),
"The Masquerader' CThurston). 1.-The
Princess Passes (Williamson). The
Man on the Box" (MacGrath).
THE 26th of the month seems to be
a fateful day for me-" said George
Barr McCutcheon recently. II was
born on July &c and was married on
September rs. The other day 1 was
looking over my journal or dairy, or
whatever you call it. 1 keep a record
of the day on which / begin and end
the novel 1 am writing. Strange
as 1t may seem, I began 'Grau-
stark on December as. Castle Craney-
crow on September IS, The Day of
the Dog on October rs and Beverly
of Graustark' on November rs. / was
not at any time conscious Of this COIN
cidence in dates and it has startled me
into the belief that 1t has been my
lucky day-so far. at least"
Apropos of the Hans Christian An
dersen centenary. it is interesting to
announce that Doubleday, Page e.
| Co. will shortly bring out Fairy Tales
| Every Child Should Know" The
book is edited by Hamilton W. Mabie,
who selected all the stories and who
| has written an Introduction. The Illus
trations and decorations are by b.
Osterteg.
| The advance sales of the book on