The Idaho Republican. [volume] (Blackfoot, Idaho) 1904-1932, 1905-07-07
IDAHO AT THE EXPOSITION.
"While You Watch Tacoma Grow,
Keep Your Eye On Idaho"


tute an object lesson for every commu
nifty that wants to advertise itself. Per
haps the two most talked of communities
on the fair grounds are Idaho and Ia.
coma. Why? Because each has a
catchy slogan that is on everybodys'
lips, and that consequently proves to
every exposition visitor that there ARE
two such places as Idaho and Tacoma.
And, after all, what more could Idaho
and Tacoma ask from an advertising
standpoint than to have their names in
everybodys' mouth.
Tacoma was the first to introduce the
idea; Idaho was first to realize it's won
derful advertising value and hump her
self to get a mate for it. Tacoma came
down and erected in huge letters on a
conspicuous bank in sight of every'por-
tion of the exposition grounds these
simple words:
SWATCH TACOMA GROW"
Everyone took it up. 1t was like tune
of. a popular song that everyone huns
until the sheet has 100000 sale. Ia
comans say they hear Of nothing but
that byword, and, incidentally, Tacoma
does not give any one chance to hear
anything else.
So some clever Idahoan Caught on
and made up the couplet:
WHILE YOU WATCH TACOMA GROW,
KEEP YOUR EYE ON IDAHO"
But the Gem of the Mountains has
one advantage over the hustling Puget
Sound city: While Tacoma has only a
comparatively small exhibit in the Wash
ington state building, Idaho has an en-
tire structure to herself; and while peo
pie read the Tacoma sign and rest con-
tent with repeating the catchword to
every person they meet, all who hear the
Idaho slogan naturally gravitate toward
the olive green, red rooted structure SO
prettily situated on the slope of the hill
that overlooks Guilds lake, Government
Island and the government building, the
Bridge of Nations and The Trail, atten-
tion being drawn to it by idaho" in
the form of large electric sign over
the center of the summit.
The proximity of dozen snowy white
buildings south and southeast of the
Idaho building makes its soft shades
doubly restful and alluring.
The lower floor of the Gem of the
Mountains structure is divided into
Mining department, Agricultural depart
ment, educational and art exhibit de-
partments, horticultural department,
two reception rooms and commissioners
offices. Upstairs are all the private
rooms of the habitues of the building.
The artistic effect throughout is the
daintiest and most tasty, perhaps, on the
grounds. Predominance is given to dark
shades in carpets, walls and fixtures
generally.
From Is to 100 visitors day are reg
istering in the Idaho book, which is re-
served for visitors from the state alone.
Large numbers daily lnscribe their
in the general register Some
people have a mania for leaving their
names on record, and it soon became
that to have an idaho book
alone would make lots of people feel
like one irascible Middle Westerner who
said:
"Well, if l can't register here, I'll go to
a building where can."
So we'll arranged is the exhibit space |
in the Idaho building that several hun
dred people can be Accommodated at one
time without uncomfortrbly crowding.
Late In the season particularly in Sep
tember, the roominess is expected to
prove valuable. To give detailed de-
of the interior would be only |
TO make inadequate expression of it's
unique getup. Such things as the ar
Of grain display in wall and
ceiling designs, the grain pictures of
Chief Twisted Hair and Governor Good
ing, the life size Sacajawea painting and
The general repose effect of finishings
and furniture must be seen to be prop
erly done justice.
Many Westerners, familiar the modus
operandi of getting big fair together,
ask the extent of the Idaho appropria-
lion, on finding it was $4,000, surprise
is the predominant tone. Idaho is on
The way home for thousands of Eastern
ers who will come during the latter part
Of the exposition. 1t is save to say sat
sfactory percentage of these will "keep
their eye on Idaho" in way that will
mean increased capital and increased
settlement for the latent resources of
The Gem of the Mountains State.
A Home Bank For Home People.
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