The Minneapolis journal. [volume] (Minneapolis, Minn.) 1888-1939, 1905-01-02
Some Interesting Figures.

The figures with regard to newspaper
advertising and circulation In Mime
apolis and st. Paul for the year l9o4,
published elsewhere in this issue, sug-
gest three interesting facts. Inc very
considerable increase in business shown
by these statements necessarily implies
the PROSPEROUS conditions which pre-
vail in business circles in this city and
IN the country thru which the Minnie
apolis newspapers circulate. The no.
table increase in the volume Of adver-
Using matter published, as shown IN
this statement, is not possible IN COM
munities that are not enjoying great
business activity. Dead towns are lden-
!. tilted at long range by the appearance
of their newspapers; so are the live
ones.
Another fact suggested is the remark
able strength of T b 9 } Journal as
! an advertising medium, as compared
with it's competitors. What more power
full argument in proof of the confidence
which the business public entertains as
!, to the reliability of it's circulation
' statements, and what better proof OF its
{ superiority as an advertising medium,
could be presented than is found in
! the excess in the amount OF advertising
I patronage it enjoys, measured in actual
\ columns set down in cold fgures9 Not
only does it appear that TIL jour
! nal has long lead over any OF it's
daily competitors, but very substan-
tial excess over any of its contempora-
ries, including their Sunday editions.
Z A newspaper which can secure more
y business patronage in six days OF the
/ week, after cutting out all objection
able advertising, than can be secured
by contemporaries less careful as to
the character of the advertising they
admit in seven days, has certainly dem
onstrated it's claim to superior value
as an advertising medium.
A third fact of interest is the compare
son between the total amounts Of adver
Using published by the daily papers OF
+. Minneapolis and those of st. Paul. Two
of the Minneapolis dailies exceed the
best record in St. Paul. In Minneapolis
The J ourn has two afternoon com
petitors, but the superiority Of Mime
apolis as a business center, as we'll a.
the larger success Of The Journa
as an advertising medium, are set out il
the diagram indicating the publication
Of 1000 columns. more of advertising il
s, 7 h 9 J ourn a l than in the most sue
cessful st. Paul paper, the Dispatch. Al
! these figures as to columns of advertis
ing published are determined by actua
measurement.
Attention is also called to T J GU
a s circulation figures for the year
64,339 Is the largest average circulatio:
for year TIL 9 Journal has eve
enjoyed, while the record of 66,519 TO
L December shows healthy growth, an
that the total is rising at satisfactor
rate. This represents, too, not merel
papers printed to be disposed of waste
fully, but represents actual circulation
and chiefly among families.
With this solid, substantial Pounds
lion Of healthy growing circulation, wit
This demonstrated superiority as an ac
vertising medium, and enjoying the COZ
fdence of its public in higher degre
than ever before, T he Journal 81
ssrs upon new year with the coura 9
and enthusiasm that belong to success
and extending to the public to which
ministers it's sincere
4. HAPPY NEW YEAR TO EVERYBODY