Mineral Point tribune. (Mineral Point, Wis.) 1869-1938, 1905-11-09
MINERAL POINT. WISCONSIN. THURSDAY NOVEMBER 8 1905
Mail Order Business.


was well paid for doing the distrib.
uting in this way that's a certainty
The local merchants look upon the
trade of the people of Mineral Point
and those adjacent as something to
which they are entitled, and they
feel that the citizens of this vicinity
do them an injustice by making pur-
chases Of large concerns operating
in far off cities, between whom and
the consumer there is absolutely no
bond of interest save that which
comes through the exchange of goods
for coin of the realm. The local
merchants are right; but have they
looked carefully into the cause of
their bC ing sighted? The catalogue
| from the mail order house is quite
an attractive affair ana is perused
with more or less interest. In thus
CHANGING through the catalogue
something needed is found with a
quoted price that's tempting, while
many other articles are found which
can be used, hence an order goes
forth, accompanied by the cash, of
course. Had the mail order house
never sent catalogue it would never
have sold Il single article. Had it
never advertised it would have gone
into bankruptcy.
1t should be remembered, however,
that the local newspaper is the most
eagerly scanned of any reading mat
ter which enters the home circle, in
GLIDING advertisements. Now you
are doubtless saying that we are
arguing for business. OF course we
are. We want our pages filled with
advertisements of local merchants,
and If you will fill them up with the
right kind it will do you good. Mail
order houses have learned that it is
useless to apply for Tribune space.
We endeavor to adhere to our long
standing motto.
One unpleasant feature we've met
with is that too many merchants be-
lieve they are comforting favor on
the publisher of paper by advertis-
ing in his columns. They regard it,
as favor and think a printer is as
much Of charge on the public as
are the poor at the county home. The
mail order houses are teaching local
merchants a lesson in the proper use
of printers ink.
The advertising medium of the
mail order house is the catalogue.
The advertising medium of the local
merchant il the local newspaper,
Fill up space in it in the same at
tractive manner the mail order house
does the catalogue and see what it
brings you.
Right here we deem it well to sug
gest that those receiving mail order
catalogues read with care and con-
sideration the following taken from
the Monroe Times:
"When the catalogue comes from
the mail order house draw an easy
chair to the table where the light
will shine full on the page and put
on Your glasses that no bargains may
escape your eye. What wonderful
book it is to be sure-wonderfnl for
what it does not contain as wei! as
what it does. We miss some things
we would be glad to see. Where is
change goods for your wheat, oats,
corn, hay, beans, apples, butter or
eggs How much do they pay for
horses, cattle, sheep and hogs f. o. b.
at your depot? How much tax will
they pay into the public school fund
| for the benefit of your children, for
improving roads and bridges, for the
support of the county poor and for
the expenses of running the business
of your township, county or state :?
On what page is their offer to con-
tribute money to the support OF the
churches? What line of credit will
they extend you when your crops
are poor and money scarce with you
when through misfortune or illness
Won sfe a6t able to send cash with
the order for your groceries, cloth
ing, farm tools and crockerv? Where
is their offer TO contribute to your
entertainment next Fourth, to insure
the agricultural fair being success
In short, will they do anything to
provide a market for what you have
to sell and thereby keep up the value
of your estate? Will they do any
thing for social, church, school or
government support, or do they take
dollars out of the community, with
no returns except the goods you buy
On Tuesday DR.. Chas. Ross left
for Waynesburg, o., where he joins
his wife and little ones. After a
visit with relatives at that place
they will depart for some pleasant
southern resort to spend the winter.