The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1905-06-04
Man Who Sells His Ideas
Z inds the World Honest.
By III. de La Salle.

greatest requisite 10 a great sue
SA>N# i cess is, usually, a simple but practical
&HN idea It has often been said that he
AIM = who originates successful device or
MIN plan, seldom shares In the profits
1VA\ some times enormous.
AvNl Is 1t because OF dishonesty among business
NV men, or Is 1t because the inventor reduced
N H0| Ito a condition OF poverty voluntarily sacri-
pfAv fees the efforts OF years for few dollars?
! HV| Even SO, there Is an element OF dishonesty
"a NvI in the capitalist who will take advantage
y(kv OF the necessity OF his client and throw
AlSI ing down few paltry dollars upon the altar
/NAV OF genius, reap golden harvest by cupidity
k'tTA1 and superior knowledge in business affairs
m MAI Yet there Is a man in Chicago who retains
Ia 7WV1 an almost chdlike faith In the honesty OF
fANVmen With only his brain for capital, and
'lJKS "a lively working capital at that, this man
A IAM 4. engaged In a business which, while found
hIu\v cd almost wholly on abundant faith and a
4/IV little printed matter would be OF lim1tless
'|MV value in a world OF honesty. where integrity
|IflN\ and conscience rule
UIvN Sells Ideas to Others.
jfrk\ His business is the selling Of ideas-ideas
n ny in business methods. ideas in publicity, in
N2NlV system in Office management In municipal
Am vlegislation (assumedy for increasing a poli-
ffgk\ tician's prestige) ideas in building, IN do
II I'M nestle matters (perhaps where known to be
IA mn strained) suggestions in choosing an occu-
lAh\ patton, in everything under the sun, incud-
lVk\ ing ideas for pubshers-fors increasing cir
Ill Inv culatt0n, auQlHE Vdiuc W doVe1ASlH6
VA Mn space, and many ways for whipping the
NlhV vdevil around a stump
MVk\ But more surprising Is the method BY which
~ Ik\ this dealer In ideas brings his commodity
AMIN before tho needy public. He has printed
/\V forms for different propositions. and he does
aNk\ not walt for the public to seek him out. He
N\N\ knows where to find his customer. He
U\\N knows what particular idea will it a par
HA\Vticular need He follows closely the methods
NMA of publicity of large advertisers and sees or!
a mn thinks he sees, Just where one Of his sug-
N in gestions should be worth hundreds OF dol
Wl\\\ lars to the man OF money.
N7NV\\ Trusts to Customers Honor.
1;MN|} on a special form requiring but enough
YIN dIwriting to make the suggestion plain, and the
RI'UIadyantage palmer Mr.. Advertiser receives
4Vj Man outline Of an original idea " which
N MN should increase his business nlanyfold. AT
II wv the close Of tho proposiuo Will appear q
NV frank assurance that 4 the undersigned Y
w has perfect faith in the dealer, or author, or
II publisher rcmi ting !" such amount as should
III BIO consistent with the advantage gained
"a DO you not find that many ISsrsons to
n whom you submit ideas use them. but fall to
j rcmunerate you2'' he was asked.
/ 81 do not want to believe this to be the
\ case, he said. ~ would have no capital left
we're I to exchange my confidence for a be-
| ~ lief that all men and women who are pro-
Inn eressiye are dishonest, endeayor to inter-
~ est only such people as I believe are up To-
N date or aiming to be. and who should Appre-
ciate any suggestion that will be available