The Arizona sentinel., 1905-04-05
GULLIBELITY
OF WOMEN.
Ask Mrs. Chadwick What She
Thinks About Their Suscepti-
biEity to the WiIes of Sharpers.

sensitive ABOUT OelnS OmclaIly or
otherwise classed with idiots and
criminals. Equally naturally they
resent the implication that they
are particularly gullible and
hence easily susceptible to sharp
ers who would play upon their
highly organized nervous tenn
peraments. In a recent attack
upon the patent medicine bust
hess, it was implied that women
are the victims of patent medi-
cine advertisers, because they
are so much more gullible than
men. Well, perhaps they are
more easily fooled, but we doubt
if Mrs. Chadwick, if she were
asked her opinion. would say so.
AS a matter Of fact, women with
their wonderful intuition are apt
to be pretty good judges of what
is so and what is not SO.
For this reason, women are not
likely to be imposed upon. by
misrepresentation concerning
patent medicine Or anything else,
and when a patent medicine bust
ness has steadily grown. for thir-
ty-eight years it necessarily
means that it has won the conf
dence of the womenas we'll as the
men who have been and are It's
grateful patrons. Such bust
ness as that described here is
conducted by DR.. Ray V. Pierce
of Buffalo, whose name is synO-
nym for honesty and honor in
the business and professional
world. DR.. Pierce has a great
establishment in Buffalo, which
is one of the chief points of in
terest to visitors in that city.
1t consists of a large laboratory
for the manufacture of the medi-
cine which bears his name and
hospital in connection Herewith
for the treatment Of various all
ments. This hospital is taxed
to its full capacity at all times by
patients who come from all parts
of the country for treatment
by the large staff of graduated
specialists. In the laboratory
the famous DR.. Pierce remedies
are compounded from pure roots,
and herbs and barks of known
properties and for special pur-
poses. The charge was recently
made that alcohol was the prin-
cipal ingredient of these medi-
cines. The journal which made
that baseless charge was prompt
~ sued for 100000 damages.
An immediate retraction was the
result.
DR.. Pierce is not only one of
the principal manufacturers of
patent medicines in the world |
out he is also one of largest adj
7ertiserS. He knows that the |
essence of dealing with the pub
ic is to let the public know that |
you have something which it |
wants, which it needs. But DR.. |
Pierce also knows that truth and !
honor must be the basis Of all |
business and he permits no mis-
representations in any depart
nent of his business, uot even
II the advertising.
Thousands of men and women
nave found the truth of this state
nent in their dealings with DR..
Pierce, large part of whose
business is conducted by cores
oondence. The charge has been
made that this feature of the pat
mt medicine business is a fake,
is we'll as other features, that
etters from patients do not re-
,eive attention from physicians,
hat they are made the subject
If tiippant comment by clerks
Who read them and prescribe
remedies. This charge is abso-
utely untrue so far as DR..
oierce's. business is concerned.
lie employs a large number Of
highly trained physicians and
for this work and they
give quite DIS careful attention to.
Ill cases coming to them as does
he private practitioner. All
etters are treated with the ut
most confidence and are not sub
ect to miscellaneous inspection.
Fhe proprietary remedies are
lot prescribed for all patients,
'ut prescriptions are given just
IS any doctor would give them.
md the names and addresses of
PATIENTS are not sold to others
or sending out circulars. In
hort, DR.. Pierce's business is
What it is because DR.. Pierce has
,lways done just what he adver-
Uses to do and because his medi- /
ines are what they are adyer-
Used to be.
The Tavern "The Tavern"