davidaulloa/AmericanStories huggingface dataset:
The Montgomery advertiser., 1905-12-17


 sale and for his own use, The palms that are kept to be rented are kept In A green house which is much colder than the others. This Is done that they may be hardened for inevitable change in temperature which they must experience in being hauled from placs to place. Some of these big palms kept for rental are ten or twelve years of age.
 The palm house and the hsIse where. in are kept the ferns are to the eye Of the novice among the most beautiful in all the vast expanse ot glass.
 And they who operate a successful floral business must look ahead and
 plan just as a merchant does when he buys his winter stock of dry goods or shoes in early summer, only more so. For instance, there are some beau-
 tiful Easter Lilies growing right now to meet the certain demand which will come with next spring. They are not blooming now of course. 's ft -' But hard by are other plants bloom. ing and which have been in prepara- tion for the Yuletide season for month after month. They are azelias, and various potted plants, the bright blooms of which are so suggestive and so indicative of the Christmas season. But here are many other cheerful P1aHtS tor the BiduSotne season, CyS. clamens, primroses, painsettise, cine-
 rarias and their kind. Here. too. are number of fine speci-
 men of Scotch heather of song and | story with their delicate white blooms, for your true Scotchman is nothing If not patriotic. These plants were imported from Scotland to their Mont- gomery setting by Professor Patterson. The visitor in this same green house nf unfCaA11a n hal iS al ixy attracted by the delicate loveliness of a number of rare orchids. For some specimens of this lace like plant no less than $20,000 have been paid and rare expeditions costly in money and in human lives have been sent up the South American rivers to find new and rare specimens. It is a great business at Rosement Gardens when one has gone through its thousands of yards of space and as- simulated some of its multitudious de- tails. One at first marveIs at its un. paralleled success for no other South ern enterprise of a similar nature has so succeeded. But sn time when he comes to understand the energy, the industry. the skill and the training which carries it forward he comes to more fully understand why it has suc- ceeded as 1t has. He understands then the promptness with which all orders are filled, the excellent merit of those orders when they are filled must have had a weighty influence towards the success which has been achieved.
 We did it by intelligent. hard work"
 This is the explanation of Profess sor Paterson. It is the true one.
 But the present is only a stage. The enterprise looks forward. A greater future has been planned The busi- ness in the future will be urged as 1t. has never been urged before. It was only within the past two months that the two younger sons came home to help in the work.
The Montgomery advertiser., 1905-12-17


 Professor Paterson explained how the growing of flowers became busi- ness, starting ten years ago. He and his wife both were extremely fond of flowers, They finally built little hot house of window sashes which was six by eight feet. Here they grew ana sold a few flowers and cuttings. In the meanwhile Professor Paterson was acting as agent for a Chicago florist. But it was an awkward business. When a man or a woman wants flow CTS. if the simile may be pardoned. he wants them like the man out West wanted d gun, they want them bad and they want them quick. It took too long to ship the flowers from Chicago. They had to be ordered two or three days in advance. When telegraph tolls. express charges and other incidental expenses had to be paid the money profit on a Chicago floral trade was small for the agent
 Tnauguration of Gardens.
 So the growing of flowers in Mont gomery was inaugurated and the pres ent business was started, Professor Paterson's place in the eastern portion of the city offered an excellent oppor- tunity for the business. It was adja- cent to the city, although the city had not grown up araund It as 1t has at this time The place was side by side with the citys beautiful pleasure ground, Oak Park. and there was am pie room in the big lot about the house for the growing of flowers, Originally begun on a modest scale its scope steadily and rapidly widened with the
The Montgomery advertiser., 1905-12-17

which requires the man who runs 1t to know that the different degrees of heat required, but only. by different t flowers but by different varieties of the same flowers.
 . The magnitude of the business done at the Rosemont Flower Gardens is not fully appreciated, until one has gone through each of the eighteen green houses and has seen the thousands of biossoming and growing plants and then has had a bird's-eye view of the 50.00o square feet of glass. From the roof of Professor Paterson's home, which is bounded on two sides by the stretch of green houses, 1t looks to the visitor as if there was an acre of and more of glass at his feet. And he is not to forget that each of the eighteen green houses is put up in the most modern and approved style. The sup- porting posts are of cedar, the sides or cypress for two feet and the rest is of glass held up by iron support.
 Nor is this all of the gardens which have already become famous in Ala- bama. Hard by Is an office and stor- age room. In the storage room kept iced and cool always are the cut flow CTS. roses. violets. geraniums and what not. Tn the office the scores of orders by telegraph, by letter or by telephone are daily received and filled. Here are made up the beautiful designs the ex- ceIlence of which have given Rosemont Gardens their enyiabie reputation. a reputation known not only to Alabama, but to other Southern States.
 Just how many thousand dollars worth of flowers are sold annually may
The Montgomery advertiser., 1905-12-17

and send 1t out on a train leaving on the same day.
 Chance of the South.
 why should not this and similar businesses grow to great proportions in Montgomery and other portions of the South? We have the brains here. we have the capital and we have the natural advantages. We need only the labor. It, seems to me that there are many opportunities open to the young men of energy and ambition Of the South besides the overcrowded profes- sions. There is no reason why an ed- ucated young man should not turn his brain and his hand to such business as this. It is not only theory with me. You have seen that I gave my boys thorough collegiate educations that they might engage in and carry forward this business, for I have never doubted that the financial returns would be as great as from any other business in which they might engage and I am sure no 'pleasanter, or more satisfactory business could have beep selected for them But that which l most desire to emphasize Is that there is a world of opportunities In the South for educated, energetic men, for we are lacking neither in brains, in capital nor in advantages"
 Rosemont Gardens are characterized no less by the promptness in filling or ders and the excellence of it's products when those orders are filled than they are by the completeness of the jnsti- tuition. Its equipment Is complete in double sense, not only in an ample sufffciency of educated talent to run
The Montgomery advertiser., 1905-12-17

duct of the floral business. A fourth son is even now at Auburn securing the college trafning which will equip him as his brothers have been equipped for growing and selling flowers.
 The business now is in charge of the three college bred young men under the supervision of Professor Paterson. w. B. Paterson, Auburn graduate, ts the manager. In the discharge Of his duties he Is assisted by his brother. J. P. Paterson. The office Is presided over by the younger of the three brothers, Haygood Paterson. He re- ceives, tabuiates and fills the scores ana scores of orders which come In daily.
 Each of these young men made ex- celient records. both in scholarship and in athletics at Auburn. It may have been their Scotch blood, for somehow the Scotch have a way of getting there for each one of them made name and record at college. Haygood, tho younger. who graduated last June no: only won scholastic honors. but he was awarded the sword of honor given the captain commanding the crack company of the cadet battalion.
 And while I was being shown about the various green houses I was moved to ask Professor Paterson Where Is the hot house where you grow foot ball playersT'
 Pnterson's Football Record.
 !. It was q joke to him. but there are some people who have year after year admired the remarkable prowess of the Paterson brothers on the various teams of the Alabama Polytechnic In- stitute who honestly believe that there
The Montgomery advertiser., 1905-12-17

must be some football virtue in the hot houses which provide football ma terial of such merit as the Paterson brothers.
 The Paterson boys have been far more to football at Auburn than the famous Poe family was to football at Princeton. For tine past eight years there has been one Paterson or anoth- er on the Auburn team. Year atter year there was a Paterson on the team This year there wera two of the boys playing, Jim and Haygood. one oR each end of the line. Jim in 1903 was cap tain of the team. For several years w. B., Jr., was a star, leaving an im- press upon Auburn's enviable gridiron history A fourth Paterson is at Au- burn now, young Wallace. and 1t is said he Is good for the team next year.
 At the Auburn Georgia Technologi- cal game last year on the campus a play was started while the veteran player and graduate, W. B. Paterson. was on the side line, watching closely He saw the start oe the play and call ed out to his younger brother, playing an end, Look out, Haygood, he's com ing your way"
 The flying Yellow Jacket was tack led and slammed to the ground, and some enthusiastic AubuTn rooter called out: "You can't get by. You can't dc it. The whole Paterson family is | watching you"
 I do not know how the magnitude and the beauty of the work at Rose mont Gardens may impress other peo- | pie, but that which most impressed me was the fact that its scope was SC large that four young men of inteiil' gence and ability were given college education of the most thorough kine
 10 carry 1t forward.
The Montgomery advertiser., 1905-12-17
GARDENS. MOST COMPLETE
 AND LARGEST SOUTHERN FLORAL BUSINESS.
Remarkable Business Beautiful Business, Has Been Built UD by Professor Aside from His Profession
 TeacingThree Collegebred Sons Are Now in Charge

flowers. The blooms as they come are cut one after, the other. The same process is gone through with in the case of the roses brides, roses, bride maid and others. but the roses do not bear so numerousIy as the carnations. The carnations are replanted every July.
 DO you know" said Professor Pa- terson, that flowers are like foois ac- cording to the famous utterance or F. T. Barnum? 4 new crop is born every day. A big wedding or the funeral or some popular person occurs ana ,ap- parently our stock of flowers Is ex- hausted, but next morning when new orders come in there are plenty or flowers to i'll them"
 The business of growing and selling flowers on a big scale calls for no little expense, not only in the furnishing or brains and of labor but in. the fur nishing of the physical equipment or the green house. For one thing each of the beautiful rose bushes, the Amer ican Beauty. the Kaiserin, La Detroit. the Richmond Red or any of the oth- CTS, require a separate frame of wire made upon an approved pattern. Even so do the carnations. Each plant must have it's own wire frame.
 One green house Is completely devot- ed 10 palms On . winters day the refreshing green of this palm house is a beautiful sight. A palm lives longer than the other plants with which the flower growers have to do. Assembled together young and old they delight the eye.
 Now carration is good for one
The Montgomery advertiser., 1905-12-17

rolling years until the present splendid proportions were reached.
 How was the remarkable growth at tained?
 Professor Paterson has Q ready aD- swer to that question IL is'
 By hard, intelligent labor" ....
 It is a true answer. But 1t should be coupled with the assertion that the hard intelligent labor was helped alons and encouraged by an original, thor ough knowledge of flowers and deep love for them and the growing of them Only this could have brought the nec- essary encouragement In the some what gloomy days of the early years Of the present successful enterprise, this and that great characteristic of the Scotch, an indomintable perseverance and an unweakening determination to achieve success fin it.
 Nor should 1t be overlooked that promptness and thoroughness charac- terized the business from the outset. :. When any order came In 1t was filled as if 1t was the most important order that was ever received, Small It might be. hut when 1t was sent out it had to be as fine as the customer could get anywhere in the United States for the money. Nothing else would satisfy the | owner of Rosemont Gardens More oyer, the order had to be filled on time.
 
 more anxious that promptness should mark the filling of every order than l any customer could have been, Prompt ! ness and excellence were things insist | ed upon from start to finish.
 1 The same rule obtains today at Rose | mont Gardens. The same rule will al- | ways prevail out there. If a telephone message is sent out there is always some one to receive 1t. No business | nrnOnnflV receive It's mail and no business house | more promptly fills it's orders and an-
 swers that same mail. Order. system | and excellence marks the conduct of | the business from one end to the other.
 Nor should the excellence the beauty l of the designs sent out from Rosemont Gardens be overlooked. The proprie- tor of Rosemont Garden was not satis- | fled that the floral designs sent out from his place should be as good as any other. He insisted that they l should be better. It was his determi- nation that the flowers should be more l beautiful, the designs more tasteful and original. He worked out the bent of his determination until Rosemont Gar
 den had the best reputation of any
 floral business Of the South. Such is
 It's reputation today and it Is q repu- tation which Is constantly widening. That is why Rosemont Gardens have l no rival In Alabama, and probably no
 rival ln the South. That is why two
 thirds of its business is done outside l Mon Bomery, and why 1t sells nearly all the flowers sold in Montgomery.
 "TNe have been materially helped" I saios Professor Paterson. ''by the splen- did railroad schedules of Montgomery, 1t seems to me that in nearly every dls&eticn from the city we have three or -Four trains day, We can hardly | get an order from any portion of Ala
The Montgomery advertiser., 1905-12-17

season. that is year. The roses are good for two years. They are both grown In the same sort of made soil, a mixture of red clay and compost. but the mixture must be handled with skill and brains. It is kept a year, sometimes, two years in advance.
 And sometimes In these hot houses of glass flowers grow teo rapidly and sometimes they grow too slowly. This must be noted and marked. The flow CTS growing too rapidly must be nov ed to a colder green house that their growth may be retarded and the flow CTS that are growing too slowly must be moved to a warmer house for heat and encouragement
 Keeping the Palms. ~
 Illustrative of this are the way palms are kept. Professor Paterson has a number of beautiful palms he keeps to be rented out for receptions, we'd dings and for other occasions when decorations are dSmanded.
 And he also has palms growing for
The Montgomery advertiser., 1905-12-17

the business and wide and exper- fenced knowledge of the ways and habits of flowers. bur by a valuable physical equipment.
 With particularity the splendid phy- sieal equipment of the institution will be treated In the first place the prop rietors of Rosement Gardens propagate their own plants. They do not have to
 send away for seeds or cuttings. They know plants so we'll they knew what plants need so well that the equipment
 for their propagation there their in-
 cubation is as complete as money and
 knowledge can make 1t.
 For instance one of the big green houses is devoted exclusively to this business, the propagation of plants. And this greenhouse Is not only fitted up with every equipment for the suc- cessful propagation Of plants. but it
 seems that every body named Paterson
 about Rosemont Gardens knows all that is to be known of the incubation
 and growth of Towering plants. The PrOpOsating House.
 The propogating house Is on the outside similar to the other seventeen greenhouses which go to make Rose mont Garden. but it's interior is quite different from the others. In all the greenhouses there runs from one end to the other a big bench or trough with a flat bottom and boarded sides filled with earth In the propag ltIng house the tops of the plants are barely seen. Tn the other houses particularly IT. the rose houses. there are miniature forests of green and Towering plants. | The propagating house Is made up of troughs filled with sand, The plants 1 that are to be reproduced and grown 1 into larger plants are stuck in this sand, To the novice it looked like an odd proceeding, this sticking yoing plants in sand which had always been regarded as barren and without tertili- ty. The why of the proceedings was asked Manager w. H. Paterson
 "There is no hunus in tho sand, no vegetable matter" he replied The | tender little cuttings from the plants | take root and start to growing in the sand which is innocent of humus or vegetable matter. When the plant has nut forth a promising root 1t is taken out and transplanted in the rich soil | which fills the troughs of the other ] green houses"
 It seemed a simple process after all.
 Professor Paterson explained ths pro-
 pagation of carnations of which he
 grows and sells so many
 - we take a shoot which has borne
 a blossom to its full growth, said
 Professor Paterson, and you will no
 tlce a little further down smaller
 shoot which we break of an when this
 is done we clip the end of its leaves
 and this little stem an inch or so long is
 ready for propagation. It Is stuck in I the sand and in due time the root comes 1 which fits it for transplanting in the | richer soil of the other green hous- | esq
 The Flower Crop.
 l It was learned with no little inter | est that each of those carnations in season bore no less than twenty-five
The Montgomery advertiser., 1905-12-17


 not be definitely known, but the an nual sales foot up to thousands upon thousands of dollars.
 It is sufficient to say that no less than nine persons are daily engaged ih the transaction of the big daily pusi- ness of this institution, And eaeh week there are paid out on Saturdays the sum of $l00, which by no means represents the expenses or indicates the profits of the business, for there are three college bred young men, the sons of Professor Paterson, who have a share and partnership in the busi-
 ness as well as the founder, and whose labor are at present the biggest factor in the development and conduct or the business.
 1t Is interesting to note that so well known throughout Alabama Is the ex- ceIlenoe of the output of the Rosemont Gardens that two-thirds of the total business done, Is the sale of flowers to persons living outside the city. In other words the institution has such a wide reputation and so wide field of andeayor that only % %e-third Of its to- tai business is done in the city ot Montgomery as big as It's city business Is,
 A business has assumed wide scope It fills a big field when Nthree young men, of intelligence and of am bition, are sent to college, kept there four years to graduation 10 prepare them for the conduct of a business of
 growing and selling flowers. But Sd | Important and so promising was the future of Rosemont Flower Gardens that Professor W, B, Paterson kept three of his sons for four years at the l Alabama Polytechnic Institute to pre- pare them for entering upon the con
The Montgomery advertiser., 1905-12-17

It was learned with no little inter est that each of those carnations in season bore no less than twenty-fiv'
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