Waterbury evening Democrat., 1905-07-03

sample room and cafe at 223 South Main street. In Mir Sheehan may be seen the embodiment of all that the American phrase hustle" means. And to his own hands and brain only is due the credit of his suc- cess.
 It is not so very long ago that people engaged in Mir Sheehan's line of business thought 1t waste of mon- ey to advertise. Mir Sheehan was one of the first in Waterbury to get out of that rut and today he is one of the most liberal spenders of money in ad- vertising his varied stock of goods. He was one of the pioneers in this city in putting the sample room on q modern business basis with ideas of his own and with his own hands and funds.
 In 1889 Mir Sheehan went into busl- ness on a small scale on South Elm street. Prosperity attended the ven ture, for his goods and his store con- manded the trade of those who ap- preciate good liquors. His business developed until it practically broke through the doors, got bigger than the store itself, and he moved to Union street. The good will of the people and his patrons followed him. His new store was an improvement on the old one in every respect. It was larger. its stock of goods more varied and of that quality that brings busi- ness no matter where, and after few years he found 1t necessary to make third move, which placed him in his present quarters, 223 South Main street
 The old saying that three removes are as bad as fire did not prove it. self in this case. Here he had all the room 10 expand he found necessary In his other stores. He set up modern saloon. with stock of greater variety than ever before, for now he had room and space to display his goods and 10 accommodate his patrons as he had for years been anxious to do.
 There are many original traits in Mir Sheehan and apparently all of them are tinged more or less with a business hue. He injected many ideas Into the manag agement of his new place which some people thought singular. But his patrons liked them and encouraged them and that was what Mir Sheehsn aimed at in putting them into execu- ton. Objection to the employment of new ideas in business are made only by those who do not understand their business and are on the road to the bankrupfs court.
 These new features brought mora business. Many who went to look at them became regular patrons and very soon the name of John !. Sheehan was known all over the city as hust- Ter. The originality in his advertise ments helped him on to success also. and today he is on the pinnacle Of prosperity. Some of those features which he injected into his business are worth mentioning He made a special tv of certain brands of goods. like Stag and James F.. Pepper whiskics He Is now local agent for the latter. and as distributor has been very successful Some of his customers are Seigel X Cooper. the giapt dry goods dealers in New York. also Craw. fori. Simpson spd company. anotheT bIg dry goods house In New York Another of his features was m o. sasionel drawing which became very popular One of tho prizes won et these Irs wings recently was sn auto mobile. His latest feature is daily drawing a great suc,,css. In frafcrnal life Mir SifrcIian ls as popular ss iH business life. He Is member of ve- riors organizations snd well liked iN them aII- IT hc wcre not he would not be the sucecss that he Is in his business