The morning Astorian. [volume] (Astoria, Oregon) 1899-1930, 1905-05-20

The Lewis and Clark exposition has
b..netvspaper row." that title having
been conferred upon tae annex To the
administration building which Is TO
Ibe used by the press The structure
at the left of the main
entrance. is a long one-story building
with plenty of doors ana win'iors. Al
lone end there is an al. above the en-
trance TO which is sign reading Wis
lifting Press" In this big room any
visiting newspaper man, whether ne
comes 10 work or for pleasure. is In
yited TO make his headquarters here
Thet are de5<s, tables. telephones
and writing material to all OF whiqh
any newspaper man is welcome
one OF the features OF Newspaper
row" will be that the copies OF news
papers from different sections OF the
state, illustrated and descriptive edi-
tions Of the industries and resources
Of the various counties will be here
for distribution. Nearly every county
in the state. either by subscription or
by appropriations from the board of
trade or chamber Of commerce VIII De
Represented here with a representative
from that county, who win give out
copies Of the newspapers conta'ning
writeup OF the locality. This is GER
tainly one OF the best advertising
me hods ,et adopted and is certain to
be productive OF much good to the
localities who have had sufficient en-
tsrprise to make provisions for ad-
|vertising matter.
The Associated Press occupies an
other room. Each OF the three Port
land daill .s, the Morning oregontan
the Evening Telegram and the Port
land Journal. have a room OF their
own In which the exposition stan will
work. Eacn newspaper mas placed
an attractive sign in fac-simile Of It's
title over the door. Newspaper row
win be a highly interesting exhibit. In
itself, during the fair, though the
rooms are intended only for the work
ers or for actual newspaper men who
may visit/ihe exposition.
Many OF the newspapers OF Inc stLte
have already issued special editions
containing descriptive matter Of the
county and cuts Of prominent build
ings. both public and private, and
many OF them intend issuing an edi-
tion each week during the fair for cir
culation among the eastern visitors,
looking for homes or localities for
investment. In this way many Of the
sections Of Oregon expect and viii
receive large accessions 10 their popu-
lation, in addition to millions Of dol
| lars of capital looking for investment.
There is no better way to reach the
eastern Yisi ors than through the local
press. Folders and magazine write
ups will probably be in evidence but
pedple seeking accurate information
relative to any locality Invariably ask
for the local papers. It contains local
news, personals and advertisements OF
the leading business houses and gen
eraI everyday information from which
knowledge Of the enterprise OF the
city or county is CLEANED and upon
which they base an estimate Of the
opportunities for investment. Descrip-
tive articles in magazine or fold
er are productive Of no good. The
eastern states have been flooded with
this kind OF literature and every nan.
woman and child in the east knows
that it is a paid write up, and does not
give the true facts in a single in
stance, but is the imaginative inspira-
ton Of a professional descriptive writ
Ter.