Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1905-12-30
BIG BUSINESS
GROWS BIGGER.
J. G. Mcdonald Candy Company
win Double Its Plant at
Once.
INCREASE IN BUSINESS.
Concern Found II impossible to FIJI
Orders.


grass to grow where but one grew be-
fore Is great beneiaotor OF the hum
man race then the man or the concern
that causes two people to know that a
city Is on the map where only one
knew It before Is u great benefactor OF
the community. II is well within the
bounds OF truth to say that hundreds
OF thousands OK people know Salt Lake
through tho j. q, Mcdonald Candy
Company. The best evidence OF this
fact was afforded during the month
that Is now practically at It's end
Early In the season, fOrseeing that
there would be a great rush for Me-
Donaid's candles. the J. G, Mcdonald
Candy Company withdrew from the
field every one of ts large force OF
travelling statesmen. II was thought
that II no business was solicited II
would be possible TO keep up with the
orders. How far wrong was this
thought WAS demonstrated LATER There
was more than a rush OF orders, there
was a scramble, "A ruut. kilograms
came by the dozen, letters by the hum
drod, all asking, demanding, imploring
shipments Of candy from the greatest
factory OF it's kind IN all the inter-
mountain country,
The three hundred employees Of the
j. q. Mcdonald Candy Company were
busy from morning until night, Then
Il night force was put on, so that the
hum OF the wheels was continuous. the
movement OF the candy from the hnlsh-
ing tables, into the boxes ana pals and
then to the express and railway COM
pauies never stopped for an instant.
The scenH was an Incarnation OF human
energy. But stu the orders kept COM
ing, the orders from everywhere.
Thousands upon thousands or chill
dren and grown people were waiting
for McDonad's candles They had
tasted II before and they felt That their
holidays would be incomplete without
It. So they nagged at the dealers ana
would not be put off with something
lust as good" for they knew there
couldn't possibly be something Just as
good The dealers sent In their orders
and It was hurry, hurry, hurry.
Nome, Alaska, where the gold comes
from, wanted to trade some OF It's gold
for some OF McDonald's candles. From
New Orleans, from the west coast ana
the east, came the insistent cry, "Hur-
ry. hurry, hurry. We must have that
candy" All that was humanity posi-
BILE to do was done, but many orders
we're necessarily left untitled, There
are only twenty-four hours In day,
only sixty minutes In an hour, and the
lnexorable fact was deeply regretted
at the hive of industry where h0ats
The sign OF the J. @. Mcdonald Candy
| Company.
Twenty thousand pounds OF candy a
| day were turned out but the supply
was insufficient. Next year at this
| time the factory Will have a capacity
| of 10 900, an increase Of Just 100 per
| cent because Of the marvellous growth
| OF this great Salt Lake industry. Inc
| plans have been prepared and the bulid-
| ing will be started early next month
| 1t is hoped that the increased capacity
| will enable the j. @. Mcdonald CANDY
| company to take care of all who would
| like to buy from II but II the present
| rate OF increase Is maintained--and IL
| will be--the factory Will have TO DC
| doubled again before very long.
No diagram In explanation or thls
| growth is needed by any who are IA
| miliar with McDonald's candles ana
| the method OF their manufacture. The
| active head of the concern j. q. Me-
| Donald. says that II the public is given
| honest value for It's money success Is
| sure TO come to those who give II. In
| the candy-making business Mr. Nc
| Donald. IL OF the opinion that there are
| two great essentials. The first Is clean
| illness about the pace where the candy
| is made; the second Is absolute purity
| OF materials. In these particulars MI
| Mcdonald Is so careful that he has al
| most come to be regarded as crank.
| From the beginning, though, he has
| held TO the opinion that people want
| and are willing TO pay for candy that
| IL clean in manufacture and pure IN
| material. The results have atSndanuy
| vlndicted Mr.. McDonald's Judgment.
| To-day, wherever McDonalds candles
| are sold. nobody thinks OF asking FOR
I pure candy. They just AJAX for Melon
| aids. for purity and McDonald's mean
| exactly the same thing.
| II makes no difference what sort OF
| candy you buy. You may pay several
| dollars for small box. YOU may pay
| 10 cents for a package of Mcdonald
| chocolate foam, but in either event you
| are sure OF getting the pure stun The
| trademark OF the j. q. Mcdonald Candy
| company Is q parrot. As surely as the
| word STERLING indicates that piece
| OF silver Ii solid, the parrot. registered
| aud protected by copyright by the j.
| @ Mcdonald Candy company indi-
| Gates that the candy within the box is
| rs good as candy can be made.
A word here about the j. q. Mcdonald
| Candy company's chocolates. You have
never eaten real chocolate creams "
| you haven't eaten McDOnald's. They
have many lmitators but no equals,
And In chocolates OF all kinds, "a, In
| deed In every other department of the
! candy-maklng art, the Mcdonald prod
| net surpaSses every competitor.
IL you want to 20 be sure you have
| TO buy tho J. G. Mcdonald Candy COM
pany product. There can be no argu-