The Minneapolis journal. [volume] (Minneapolis, Minn.) 1888-1939, 1905-04-12
EASTER SEASON
UNIQUE IN TRADE
THE LATE EASTER HAS REALLY
HELPED MATTERS.
Early Events In Connection With the
Auditorium Called for Refurbished
Wardrobes and Many Are Now Buy
ing More for Baskerville Variety Of
Best Things in Demand.

Easter trade is topic OF almost az I
enthusiastic interest with the merchants
at the openings are with their women
patrons. The late Easter made the
trend Of spring trade quite problemati-
cal. Many buyers thought business
would hold off waiting for Easter and
rather expected the season to open slow
ly. These men were not prophetic In
their opinions, for instead of slowness
all lines Of apparel is far in advance Of
last year and Of the normal. This is
somewhat due to the unusually warm
weather in March. IT,. /
The late coming Of Easter is making
a sort of double season. This is ex-
planned by the fact that there has been
much going on that demanded attractive
the Auditorium opening found people
with nothing but garments made shah
by by a wint ter s. wear. Easter was a
long way off, and they really couldn It
90 to so many things in soiled, faded
and worn attire, tho, if the time had
been short, it might have been en-
durable. Not. only the people who
wanted new clothes for these occasions
bought, but others, seeing, their fresh,
pretty gowns, coats and ESPECIALLY hats,
were made to feel shabby, and so the
ball was started and has spun along at
a really giddy rate. 49,, >, o.,
The second season will result from
this, that owing partly to wear but more
especially to dust and smoke, these
early purchases are already losing, their
| freshness and there are newer things,
so many Of the earlier purchasers are
buying fresh supply Of garments and
hats. This seems an omen OF real
between-season trade here-opening
soon after midwinter-partly for the
! travelling public which needs advance
style garments for taking to southern
resorts, or to the Mediterranean and
partly to enable those who need ire
auent changes to replenish their ward
robes with the latest things.
Money Is Plenty.
Tested by the trade barometer, money
is easy in Minneapolis, for the buying
is not only liberal but OF superior
grades Of goods. The tendency t. to ep ~
clothing. ,"There is nothing too good
for the people who have the money, and
thew ali seem to have it, said one
merchant.
The buyer for one ladies' furnishing
house noted for carrying line OF lux
urious models in all departments SAID:
IT never feel any hesitation l. IN nuy,
garments I can find. Minneapolis peeo-
BE Want them and they do not bubble
over the price. The marvellous growth IN
the trade in French hand .made and en-
broidered lingerie is striking ev1dence
Of the growth in luxurious tastes: aTh le
most costly underwear. And it is the
;. same in hats. You would be surprised
at the number of hats sold this spring
at $35 and upwards. They are 50 love
, ly that they are simply irreslstlbie to
. those who have the money. They know
these hats are a fool1sh exgraVagaanc ee'
feet and such chic, they must be paid
zone amusing feature Of the high
priced millinery sales is the almost uni.
versal caution to the saleswoma4 mot
to tell anyone for the world that paid
so much for a hat One woman told
me that she would meyer tell her hqs:
band or any of her family what she
! paid for her Easter hat, and Il shall
never let myself think of it again
| either she said. Il must have it, but
I don't want to BE- b haunted by think
Trade Greatly Varied.
Q The trade is greatly varied, only q
: The tremendous demand for silk shirt
g waist suits is somewhat offset by the
: popularity Of thin sheer goods, espe
!, cially linens. A conspicuous feature Of
j. the suit trade is the remarkable. fancy
E for thin, lightweight materials. for tai
lored garments and the use Of all l., thu
f light pastel colors for street.. Thes'
{ street gowns are of the sort formerly
8 only associated with carriage trade
e Checks and Shepherds plaids are sim
8 ply a rage and the demand for mohair
n and sicilians is unbounded. 49,,
4 Neckwear of the daintiest kind, 70
j. luminous chiffon wells, indeed wells O.
r. all kinds, soft liberty ribbons, swis
y embroideries, stiletto or English >, EN-
Il ombre an and glace effects in ribbon ar
r. popular and Dolly Warden foWered rib
= bons are fetching for girdles. Th
!, deep turnback cuffs and collars in set
Il are among the best things in neckwea1
: altho all kinds of exquisitely embrol
g dered and lace-trimmed jabots and tie
:. are shown. Chemisettes or fuckers an
}. undersleeves in lingerie effects are use
in very large number Of the new COZ
tunes, both coat and shirt-waist suits