The Columbus journal., 1905-12-27
IMPORTANT ANNOUNCEMENT.

IMPORTANT ANNOUNCEMENT.
The Journal in its last issue of the
old year comes before its readers with
an announcement for the New Year
which marks the most important step
ever made in the evolution of the
newspaper business in Columbus
step for which the business men of Co
lumbus and the advertising public Of
Platte County have been longing for
years.
The Columbus Journal already en-
joying the largest circulation of any
newspaper in Platte County will &C
quire On January LIST, the subscription
list, subscription accounts, advertising
contracts and good will of the Platte
County Argus and the Argus will be
merged in the Journal and cease pub
LEGATION.
On the same day the Journal job
plant and the good will of the Jour.
nails job business will pass into the
hands of B. Green, secretary and
treasurer of the Columbus Printing
and Speciality House, formerly
editor and publisher of the Platte
County Argus, and the Columbus
Journal will cease to conduct a job
business.
Columbus has always been the
home of several good newspapers but
it has never had a newspaper that has
made profits commensurate with
the energy expended in its publica-
ton. This is because the field here
has always been occupied by too many
newspapers and not because Colum-
bus merchants have lacked in bust
ness enterprise which always finds ex-
preston in liberal advertising.
A year and a half ago when the
writer assumed editorial management
of the Jo.. rnal, there we're four Eng
lish newspapers in Columbus. Be-
lieving at that time that the only So
luton of the newspaper problem in
Columbus which would place thebusi-
ness on a paying basis was to reduce
the number to two English papers,
We made a start toward that solution
by buying the Columbus Times pub
lished by Will B. Dale, on April 1,
1904, and added the circulation of the
Times to that of the Journal.
Since that time We have worked
continuously to bring about the con-
solidation of the Argus with the
Journal which has just been consum-
mated.
In acquiring the Argus We are not
buying a dead horse" The Argus,
until the Journal made its campaign
for subscribers, enjoyed the largest
circulation among the farmers of any
paper in Platte county. 1t is the of:
fetal paper Of the city and has always
enjoyed a liberal advertising patron
age.
The acquisition of the Argus sub
scription list will give the Journal a
circulation Of 200 for its first issue in
1906, and We have made plans by
which We feel sure We can promise
advertisers a list of $500 within the
next sixty days. This places the
Journal among the first country
newspapers in Nebraska in point of
circulation and for the first time in
the history of Platte county offers an
advertising medium so large and COM
plete that it will not be necessary for
an advertiser to use the columns of
any other county newspaper, except
for supplementary advertising.
But the advertisers are not the only
benefciaries of the consolidation. The
improvement in mechanical equip
ment made possible by the change will
enable US to publish more news in
more attractive form. Since the
Journals circulation has been at the
1900 mark it has often been difficult
with u press facilities to get out the
paper OF time.
On the other hand, the editor of
this paper, freed from the burdens of
a job business can devote more time
and energy to the newspaper.
b. b. Green. the retiring editor of