The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1905-06-23
II Also Applies to Jasper.
REASONS WHY IT PAYS TO ADJ
VERTISE

: The following from the Pix,
County Republican Of last weel
applies to Jasper and the busi
ness world everywhere.
Advertising is one of the grear
! features of mans business il h,
, does it in the right kind of a way
If you have something on youl
shelves that you want to dispose
Of, you must let the people know
it. The old fashioned way OF
buying merchandise and stacking
it away in your shelves and never
disturbing it until you have q
call from a customer won't do
these days. Why if you are ar
old foggy merchant, you will of
times even forget yourself that
you have such goods in your
store, and when you have a call
you will reply. mo we are just
out. -
The majority of people read
these days, and they read lots,
IN fact there is very little print
ed matter that comes to them
that they don't give it their at
tention, and when a live merch-
ant wants TO attract attention of
the purchasing public, there is no
better way for him to do it than
to use the printers ink freely.
The newspapers make a splendid
advertising medium. OF course
there are other ways to advertise
without using the columns of the
newspaper. You may get up ar
attractive circular or folder. PAM
phlet or catalogue of your own,
but never the less you need the
printer and his ink just the same.
The main feature about adver-
tising your business is to do it in
the right kind Of a way, that is
effective, that will draw the at
tention Of the public at large.
When you succeed in getting the
peoples attention attracted to
your place of business your ad-
vertising at once becomes a part
of your capital How many peo-
pie do you suppose entered the
doorway of the two tents that
were stretched in our town last
week? What was the cause of
the public patronizing these show
companies so liberal? Was it not
on account of these show COM
panies having advertised their
business good and strong. and in
a way that attracted attention?
You convince the people that you
have what they want and that
you will sell them S1.00 worth of
goods for 80 cents, and you Will
get a share of their trade To
do this you must advertise if you
let very many people know it.
| have been in business for a
Of years and have always
enjoyed a good trade, and have
never lost sight of advertising my
But in the last few
years have done more advertis-
ing than usual and my business
has increased wonderfully, at
least one third.
The above is the best answer
and arguement ] can present to
increase ones volume of business
IS to advertise freely in the right
way. Keep your goods before
The people and you are likely to
nave a constant demand for the
sale of them. Keep sowing the
seed by advertising Spread the
news of what you have for sale,
he increase will come to you in |
Unexpected ways. your advertise
nents are working night and day
while you rest or sleep.
1t is a mistaken idea that a
should fall out and be-
.ome jealous of each other on ac-
.ount of advertising their busi-
less Every effort made to at /,
ract the trade to our town, helps
everybody to give Petersburg
.redit as having hustling merch-
Ints and credit of being a good
center. and so it goes.
The man in any line of business
Who has the ambition to be some .
hing more than simply a speck
n the work, has to work and fill i
limselfilll of inthusiasm in order
0 promote his business interests, F.,
won't do TO 90 fishing every
lay simply because business is
hull. Set down and write up
lew advertisement and you will
oon find out you haven't any
ime to fish.
A BUSINESS MAN.
If money is tight avoid tit
ought to know better.