The Minneapolis journal. [volume] (Minneapolis, Minn.) 1888-1939, 1905-03-28
GULLIBILITY
OF WOMEN.
Ask Mrs. Chadwick What She
Thinks About Their Suscepti-
bility to the Wiles Of sharpers.

Women naturally are rather sensitive
elassed with idiots and criminals.
Equally naturally they resent the, I'M
plication that they are particularly
gullible, and hence easily susceptible to
highIy organized nervous tempera-
ments. In a recent attack upon the
patent medicine business, it was I'm,
piled that women are the victims OF
patent medicine advertisers, because
they are so much more gullible than
men: Well, perhaps they are more more
easily fooled, but we doubt, if Mrs.
ion, would say so. AS a matter of fact,
women, with their wonderful intuitlons,
are apt to be pretty good judges OF
what is so and what is not so.
For this reason women are not likely
to be long imposed upon by misrepre-
sensations concerning patent medicines
or anything else, and when patent
for thirty eight years, 1T necessarily
means that it has won the confidence
of the women as we'll as Of the men
who have been and are it's grateful
patrons. Such a business as that de-
scribed here is conducted by DR.. Ray
V. Pierce of Buffalo, whose name is
a synonym for honesty and honor in
the business and professional world.
DR.. Pierce has great establishment in
Buffalo, which is one of the chief points
of interest to visitors in that city, 1t
consists of large laboratory for the
manufacture of the medicines which
bear his name and hospital in con-
nection Herewith for the treatment of
various ailments. This hospital is
taxed to it's full capacity at all times
by patients who come from all parts
~ tho countrv for traatmaOt nv the
large staff of graduated specialists. In
the laboratory the famous DR.. Pierce
remedies are compounded from pure
roots, herbs and barks of known prop
critics and for special purposes. The
charge was recently made that alcohol
medicines. The journal which made
that baseless charge was promptly sued
for 100000 damages. An Immediate
retraction was the result.
Dr.-Pierce is not only one Of the prin
cipal manufacturers of patent medi
cines in the world, but he is also one
of the largest advertisers. He know:
public is to let the public know thai
you have something which it wants
which it needs. But DR.. Pierce als'
knows that truth and honor must b.
the basis of all business, and he per
mits no Misrepresentation in any de
partment or his business, not even y
the advertising. Thousands Of men AM
women have found the truth of thi
statement in their dealings with d.
Pierce, large part of whose bushes
is conducted by correspondence. TIL
charge has been made that this featur
of the patent medicine business is
fake, as we'll as other features; tina
letters from patients do not receive at
tention from physicians; that they ar
made the subject of flippant common
by clerks who read them and prescrib
remedies. This charge is absolutel
untrue so far as DR.. Pierce's business
concerned. He employs large numbe
of highly trained physicians and SUI,
geons for this work and they give quit
as careful attention to all cases comm
to them as does the private practitione
All letters are treated with the utmos
confidence and are not subject to mi
cellaneous inspection. The proprietor
remedies are not prescribed for all pt
TENTS, but prescriptions are given jul
as any doctor would give them. An
the names and addresses of patient
are not sold to others for sending OF
circulars.
In short, DR.. Pierce s business is whe
It is because DR.. Pierce has alway
done just what he advertises to do an
because his medicines are just wht
they are advertised to be.