The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1905-03-26

How the French Advertise.
A new form of postcard originating
in France is one to which is attached
thin, transparent gelatine disk which
bears a gramophone musical record. A
hole is pierced through the center OIL
the disk, and the postcard can be
placed on an ordinary talking ma
chine" and played in the usual way.
The musical postcard opens up an en-
tirely new field for the craze. Photo
graphs of great singers and composers
will be accompanied by extracts from
their works. pictures of national flags
by the anthems of the different coun-
tries, and so on in endless variety.
Candidates for political honOrs, in
stead of sending merely their photo
graphs to constituents, will be able
to accompany them with the phono-
graphic records of an election ad-
dress. The additional cost, as COM
pared with ordinary cards, is very
slight The disk, being perfectly
transparent, does not in any way in
terfere with the picture beneath. As
a novel advertising medium the new
cards are certain to be popular.
French champagne firms are alre. y
having pictorial cards printed which
will literally sing the praises of their
wares.-Bookseller, Newsletter and
Stationer.
Prepare Your Easter Copy.
The live, wide-awake merchants of
Pensacola are preparing elaborate dis
plays for spring stock. Millinery open
ing, straw hat sales, summer suits
will now be the cry and each one will
reach out for a portion of that spring
trade. Journal advertisers are assur-
of the paper is larger than before and
reaches almost three times the num-
Der of readers reached by any other
paper in West Florida.
Down With the CircuIarI
Since the stuffing of private mail
boxes became a public nuisance in
London, advertisers who send out cir
culars sometimes receive copies back
with this notice enclosed:
National Association for Suppress
ing the House to House Delivery of
Circulars, and other Objectionable and |
gratuitous literature. Members pledge !
themaelves to return same to the |
source of origin by post-unpaid-and |
to boycott the offenders. Envelopes |
supplied free of cost. No more dirti- |
ed Isteps Gates banged and left |
open! Runaway knocks. Vaulting |
over ratings to next house! Smear |
ing polished brasswork, etc.-Print- |
ers' Ink.
s. .
Cannon Bargains"
T. H. Lannon G Co., have a very
interesting ad in today's Journal. !
Ladies will find it to- their interest to
look over the fine list of bargains all |
of which are regular "Lannon Bar
gains"
To Advertise Louisville.
The Louisville Courier-Journal which /
has steadily maintained That newspa-
per space offers the best medium to II
advertise that city individually, re- II
Gently offered prizes aggregating $1,000 II
for suggestions on municipal adver-
tiaing. The five successful sugges-
tiOns advocated, in substance, the APP
pointing of an advertising committee
of business men, one 10 have charge
of a permanent office on salary. the II
use of newspaper and magazine adver-
Using to set the city's advantages be-
fore the world, the cooperation of To-
cal business houses, commercial traY-
elers, etc, and a city appropriation ,
Of from $4,000 to $4,000 annually for I
five years to carry on the work. The
Courier-Journal has now offered $500
toward a fund of $4,000 for main.
tanning a permanent Office and adver-
Using department, and the plan has
been endorsed by the president of the
Louisville Board of Trade.-Printers'
Ink.
The Busy Season.
Pensacola's busy season is now at
hand. Don't be too slow and wait
until after the rush is over before
you use your advertising ammunition.
Pabst Trademarks Sustained.
Recent decisions of the United \,
States circuit courts enioin breweries
In Utan., New Jersey and Alabama !
from using the blue ribbon that has
become a mark of Identification on
Pabst beer, as well as the Pabst blue
label. The use of the words "blue
abel" is also prohibited in connection
with beer. and the word Milwaukee"
N connection with beer not actually Il
Drewed in that city. These decisions
are Of importance because of their
broad scope and their character as
DEGREES protecting trademark and