Los Angeles herald., 1905-09-04
HERALD SOUVENIR ISSUE
GIVEN UNSTZNTED PRAISE
BUSINESS MEN LAVISH WITH COMPLIMENTS
Pleased Expressions From Builders of Metropolis of Southwest
at Beauty of 100000 Population Edition Heard All
Sdes-Say 1t Is Credit to City and Publishers

Saturday night and yesterday marked
the most strenuous period in the history
of The Herald, and every man con-
nected with the paper will have good
cause to remember the occasion for
many months to come. The mammoth
100-page 100000 population" edition
which was issued yesterday morning
not only marked an epoch in newspaper
circles themselves in Los Angeles but
in every respect it carried with it most
earnest endeavor, hard work and excite
ment. The result was that the workers
on the paper just about had their hands
full.
The first excitement began Saturday
night when at 10 o'clock the advertise
ment department simply threw up it's
hands and locked it's DOORS Columns
of advertisements were showed at The
Herald that had to be refused from
sheer physical inability to handle them.
With plant the peer of any in the
west, The Herald could not begin to set
up the advertisements offered it, and
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had to be refused on that account,
despite warnings sent out that such
would be the case if advertisements
were not ordered early. This is be-
when any paper had to beg the indul-
gence of it's eager advertisers simply
because it could not accommodate them.
This was the beginning; as the work
of getting out the great edition pro-
gressed so did the excitement. Carriers
had been notified in advance, and they
were on hand early Sunday morning
with helpers to care for the extra bur-
den. But they had no means of telling
how many extra copies had been or
dered on their routes. AS a conse-
quence, when the papers began to pour
from the presses and were tumbled in
great white avalanche into the car
riers' room there was CONSERVATION.
More than one man staggered out with
more papers than he had ever carried,
and a score of them were actually un-
able, even with helpers, to handle their
allotment, and it was necessary for
The Herald to send for vehicles to help
them out. The newsboys who took the
edition for street sales were in like
predicament, but had the advantage
of being near the base of supplies, so
that they could leave their other papers
till the demand for The Herald was
satisfied and then return for them and
more Heralds. The newsboy supply de-
partment was kept open all day and
was busy from morning till night.
Postal Facilities Taxed
The mail end of the paper had its
strenuous times, too. The mail sacks
sufficient for the usual big Sunday edi-
ton were quite inadequate for this one
and extra ones had to be borrowed
while more wagons were employed to
haul the papers to the postoff1ce and to
the trains. Thousands of extra copies
had been ordered, wrapped and mailed,
in advance, and special force was en-
ployed several days in addressing wrap
pers for these. They added to the usual
weight of matter and gave the post
office bad hour or two when all this
burden was dumped in on the sweating
mail clerks.
The counter mems troubles began
with sun-up. The telephones began to
ring and special orders for The Herald
poured in. Messenger boys were at
hand to serve these demands, but they
were swamped. People could not wait
for the carriers, who in some cases
were delayed considerably by the extra
heavy loads they had and ordered spe-
cial papers sent out Immediately. A
steady stream of people called all day
for extra papers and two men were
busy handling their orders. And at
night even orders for additional copies
began to come in by mail and wire from
outside points, and last night another
very large edition had to be prepared
to handle this trade.
All of this. was most gratifying to-
The Herald, which had tried to give the
people the best and most unique paper
ever published here. 1t felt that its
hard work had succeeded, for certainly
the demand for the paper showed that
it had struck popular chord. Accord
ingly, it has been arranged that those
who have not yet been supplied will be
cared for today if they will make their
wants known, and copies of the edition
can still be obtained at The Herald
office for sending away as long as the
edition lasts.
What "They" Say
"The special 100000 population edi-
ton of The Herald issued yesterday
morning was the most complete, fin
ished and the best of its kind ever
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