The Caucasian. (Shreveport, La.) 1900-192?, 1905-03-21
CalnaQe
Sermon
BY Rev.
Frank De Witt TalmaRe, d. D,

the whole world esteems, yet what only
the few strive for; what a man rever
enccs and values as priceless, yet Often
filings away, and what every one
wishes to bequeath to his children is
the subject Of today's sermon, the text
chosen being Proverbs xxi, l, "a good
name is rather to be chosen than great
riches"
What is capital? Money, property
or stock employed in trade manufac-
ture, etc, the sum invested or lent as
distinguished from the income or in
terest," is the definition given by the
photographer. 1t is wealth producing
wealth, not wealth being absorbed or
being eaten up by expenses. When
Clarence Bowen, the New York editor
and multimillionaire, was young man
he put his savings in bank for safe
keeping. When he went to draw that
money out he received certain
amount Of extra money. What is that
for?' asked the young man. This is
interest money" said the cashier. This
Is money earned by money ''Then,"
said Bowen, IF money earns money,
the more l save the more l will earn"
The money Clarence Bowen put away
in bank at interest was his capital.
But capital, according to the leXi-
cographer's definition, is not represent
O. in fpnl6 in ctc oil,
with the miner a hillside in Colorado
or Nevada. He points to some rock
and says, There are millions of dol
lars worth of gold buried here" why
do you not get it out?' Because" he
answers, Il have no capital. / must
have machinery to break the rocks; l
must have miners to burrow into yon-
der depths; l must have money to cart
away my ore to the smelling furnace.
Money must be had before you can
produce money"
go into a store and see at work the
firm. say to him: why are you
working for others? Why do you not
work for yourself? If you are smart
enough to manage business for other
men, certainly you are smart enough to
manage business for yourself"
AYE, aye" answers the manager;
that is true. But have not the mon
ey to start business like this / must
have hundreds of thousands of dollars
to sink before l can make a cent.
must buy my goods from the wholesale
dealer before l can sell them TO my
customers. must rent a store and
hire clerks and spend enormous sums .
for advertising. All these OUTLAWS de-
lnand large amount of capital"
Capital represents the seed and the
land, to use an illustration Of the farm.
Income represents the harvests The
farmer must own or hire his farm and
plant his seed before he can get his
haryests, Or his income. Now, as the
farms and the miners machinery and
the merchants stock are nearly always
valued from the standpoint of money.
It Is a common custom to give these
sentences as truisms: 1T takes money
to make money" Everything ami
mate as well as inanimate will bow
before the scepter Of gold" Midas
touch has in his hand the grip of iron"
But today the author Of my text en-
1hatically says: THE best producing
capital man ever had in life Is good
name. It Is better than all the silver
II the Leadville mines, than all the dia-
nonds of Golconda, than all the gold
# the Comstock bonanza, than all the
pearls Of the Persian gulf Pile up the
,old ingots Of the United States treas
Try vaults on one side Of the scale
md put good name on the other side |
Il the scale, and the good name will
the gold" If good name Is |
uch a priceless treasure, let us begin |
o study why its wealth is of such vast |
'alue. Its producing capital must be
Ind is enormous. If it were not so,
King Solomon, up to his time the
as well as the wisest man
Who ever lived, would not have made
his inspired statement in his book of !
Proverbs.
Value, of a Good Name.
A good name, in the first place, is not
pauper. Her mansion is not the I
'oorhouse. Her wardrobe is not filed I
With rags. Her family plot is not q
'otter's field. AS rule, she has
enfortable house to live in. Her sit
ing room has a glowing fireplace Her
lbrary shelves are filed with books.
She is not afraid of the snow for her
ousehold, for all her household are
lothed with scarlet ''She is like the
ierchant ships-she bringeth her food
rom affair."" Her husband is known
l the gates when he stitch among the
lders Of the land" For what her
and findeth to do she doeth with all
er might. She gathereth the rewards
an earnest and practical industry
he inevitably giveth to the holder Of
err family name all the necessities for
happy competency and a healthful
hysical and mental existence.
You can see this fact demonstrated
] almost every department Of life. +
Honesty Is the best policy" whether
Is found within church walls or +
own in the busy commercial section
g great city. My text does not say, b
Be good, and you will be financially +
DOR" Oh, moi If It did. thar state 81