The Idaho recorder. [volume] (Salmon City, Idaho) 1886-1927, 1905-07-20

Regarding Adveltisementa
Golfers Weekly in its last issue
publishes an article under the sensa- /
tional heading, Criminal Newspaper
Alliances With Fraud and Poison"
In which IL scores the press for mis-
leading the public by permitting pa
tent medicines TO he advertised In Its
columns.
IL reprints samples taken from
some Of the leading eastern news
papers and would have IL understood
that there is no virtue In the rem
edies mentioned.
by implication II would appear
that Golfers believes that when a
paper takes an advertisement II
| vouches for IL, aud II firm adser-
tises a preparation to cure dts the
public takes 1t for granted IL will do
this, because IL appears In the col
umns of reputable newspaper.
A very eminent English divine was
noted rs a temperance advocate and
once In sermon In Westminster alb
hey, after cautioning his hearers TO
be temperate, said that for his own
part he enjoyed glass OF port wine
latter his dinner and he believed II
did him good, and while 1t might
seem TO his auditors that his advo-
cacy OF temperance was insincere on
this account, such was not the truth,
for no one expected the medical doc
tor to take his own medicine, and
that the physician OF the soul was In
: the same position.
: Now assuredly an editor cannot be
! expected TO nave fits In order to try
! some remedy for them which he al
: lows to have space In his advertising
: columns.
The public is we'll aware that thu
! newspapers word Is not pledged II
n any advertisement that appears In II
O OF course, Golfers may be the ex
J, eeption to the rule, and the editor
e guarantee may 30 with every lad. "
r So that when yoI see a page adver
tisement OF ccytain Milwaukee bee
!. In that weekly, as you can see TIL
y week, you may know that the edito
!, has drunk enough of IL to subscrib
:. TO the statement that IL Is "a bee
!. absolutely pure. )"
And when on another page you sc
- a single column advertisement Nv
- inches In length OF certain bran
OF. whiskey, which announces th'
" aft is particularly recommended
y women because of its age and exec
w lence,m you will naturally take II 4
oy granted that either the editor OF &c
nc lier's Is a woman, or else he n
as made his women folk try this parti
ny ular brand OF bottled hilarity.
Then again, when you md
d. eight Inch single column advertis
be ment of Egyptian peities wi
200 the statement that "No other ciga
ty, cite affords the exquisite perfecti
'ut OF flavor and aroma, and an equal
asst surance OF uniform quality, you "
III at once conclude that the editor
ne Golfers is a cigarette tiend.
Judged by the rule which this p
In iodical would have enforced, the G
say tor OF Golfers would stand convict
OF by his own advertising columns
but vouching for the purity OF cert
oh beer, advising women TO drink WI
are key and all his readers, whether
OPP fants or adults, to smoke cigaret
nat Of a certain make.
and Golfers Weekly can insist VI
taking full responsibility for all
lity lads II 1t so desires, but the MI
,ore will decline to follow suit, but
int. allow its Advertisements TO sp
the for themselves and constitute IL
ron. own guarantee. Butte Miner.