The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1905-11-29
What Business Men Think
Of 3 NewsnaperIs Value.

OF e Newspapers Value.
Nothing has ever happened in Flor.
ida which more thoroughly demon
strates che value which the business
men OF a live community place on a
newspaper than the recent fire at
1--we OAK In which the entire plant of
The Daily and Weekly Democrat was
burned down But letra contemporary
ten ihe story The starke Telegraph
says.
The Telegraph has said that Live
OAK has been made a great trade cen.
ter through the liberal and persistent
advertising OF ils business men. To
the Starke merchant who does not
want to be convinced that newspaper
publicity means business life and en-
crgy this statement of ours no doubt
sounded for all the world like super
heated air fllown forth for revenue
only. But we have the proof that the
Live Oak business man takes quite a
different view of the matter.
Heres the proof. Last week the
suwanee Democrat. the leading paper
published in Live OAK. was burned out
Jock stock and barrel The loss OF
course, was not fully covered by In
surance and the publishers with de-
pleted finances were confronted bv
the problem 0f renewing their plant
h was finally decided to form a stock
company capitalized az $4,000. and
the matter was put up 10 the business
men of the town Within three hours
from the time the plan was matured
every dollar of the stock was sub
scribed and paid in.
The business men of Live Oak didn't
put up this money for their health.
They put BE- up because they recog-
nized in the suwanee Democrat the
most potent agency for attracting
trade 90 their town and they didn't
want 20 lose ID or have ID operated
under embarrassment
The circumstance. we think. IS
strong proof of the assertion made
last week that the Telegraph can b.
made the most potent business nuIlpr
thai starke has. d shows the opin-
ion oi printers ink held by men who
used % LITERALLY, and the opinion is
backed by their dollars.
We may add that the comparisons
and contrasts made in the course OF
what We have here said are made I'm
the kindlest of spirit ana not as I'M
any sense discounting the warm
friendship for the telegraph that has
always been shown br our business
men. We believe f the telegram
were burned out We should have no
omculty in finding friendly and gen
erous assistance in resuming business
We are Just now trying 90 impress
upon our business men the imnor-
lance OF business matter that we
believe VIII prove mutually beneficial
f rightly considered and carried out
and II We did not sincerely believe
that they would benefit by 60 we should
not BE- insisIent on the point. There
SIS really no reason at this particular
time why We should De. further than
Lnat We have recently prepared our
selves 60 take care of more business
and the natural desire 90 grow that
is present with every wide-awake bus
ness man. Our talks about advertis-
ing are only partly selfish and are not
walls from the crew of a sinking shin
ln the first twenty DAYS of November
1905 we have done vita the public
- Der cent more business than we did
IN the entire month of November 1904.
The moral drawn from the Live Oak
case by our contemporary. the Starke
Telegraph. Is not only forcefully ex-
pressed. but h Is absolutely correct I'm
reason and loEic. A good newspaper
IS the most valuable single institution
which any town can possess and it
is the last thing which a live town
could AFFORD TO do without. The ac-
tion of the Live oak business men in
coming 10 the rescue OF the Democrat
proves IT,