New-York tribune., 1905-02-28
MKELWAY At YALE.
The Brooklyn Editor Lectures in
the BromIeu Course.

New-Haven Conn. Feb. 27-st Clair McKelway
Editor Of The Brooklyn Daily Eagle" delivered the
lecture on Journalism in the Bromley course at
Yale to-right. There large audience Mr. Nc
kelway was introduced by President Hadley. After
paying tribute to Isaac H. Bromley, in whose
honor the course established Mr.. McKelway
said in part:
Compare the boastfulness of the sensational
Jour @3ouIIaism with the business announcements OF
re regarded as the most Conservative firms
me me advertisements OF such firms, You will find
IN claims of merit and OF exclusive merit to a
tssdg tITge 6egree am not finding fault with adysr;
1sSgTn9ST am but pointing out the truth that
that the exploitation Of news or Of views is bot
toned on the same effects or defects that the ex-
Of modest and ID he iopnss IS
adss dsGay S The eERement fbn of
business Advertisements may have been made but
papers. I do not advocate the making Of It. TO a
newspaper the value of an advertisement is the
increased by large types and wide columns. If
purchasers can be made to compete with one an
9ther IN newspapers for space my revenues are pot
you can govern the estimate of luxurious necessi-
and in the imagination Of those members Of your
families that equally augment both your felicity
l believe in journalistic reform But we must re-
form more than our Journalism before we can ef
a better name. is called yeowisnlS before We can Al
reform it in any special class IF interest The
beam has to be cast out Of our neighbors eye as
well as out of our own, out of your eyes well
as out OF mine. You compliment the press by de-
Inandtng more OF IL than you do OF yourselves.
Inc press In sense compliments you, in too
many Instances, by expressing its news and its
views In the same style in which your prefer those
OF whom you would buy or TO whom you would sell
should express theirs concerning their articles or
specialties In journalism the expression depends
on the man. In business announcements it largely
depends either upon the articles to be sold upon
the customers to be addressed Journalism may be
affected by toward its constituency much
business is toward its customers. but journalism
leaves to business their announcements
their customers and is acquitted Of the eXaggera-
ton OF those business to whom il rents space
Journalism its worst would not like TO be
charged with those exaggerattons, and Journalism
at its worst sec ON equals them.
journalism is on the upward grade. There are
fragrant instances of corrupt sensa tiOna1isn, but
the number of them IS few, and they mutually
eviscerate another. The excess of their evil
IS its bane and the antdote of itself to others
Sane, clear and fair papers growing Biased re-
porting Is far less than II was. What is brazen,
Jobbing, truculen- without conscience. whether
III official service in journalistic service-pubc
service both-has TO coin counterfeit Of the virtues
never feared by the worst. The closely
related. but largely different yet always interde
pendent functions of public and OF public
writers play their part in interesting stage OF
the history of the world. AS they well and con-
scientousy fulfil that part, their relations to one
another should be should become such as need
bring themselves shame or justify In those
TO whom they appeal any diminuton of hope or any
eclipse Of faith