The morning Astorian. [volume] (Astoria, Oregon) 1899-1930, 1905-06-24
Joe Mitchell Chapple
appreciation really great editor by editor not 50 great


A few weeks agc, while seated before
my disk and wrestling with the
weighty problem Of exploiting a great,
and unique exposition, q portly bg'
ure waited through the tobacco smoke,
that freighted the stuify atmosphere Of
my sanctum The figure was modestly
garbcd In n neat suit Of blue serge.
"rm Joe Chapple," II vouchsafed'
"The he'll" thought, and then, with
an almost imperceptible tone Of refine.
ment, why how do you dor Care
fully button!ng my coat, brushing my
palm across my locks, TO see that they
they were immaculate; and falling Into
an air Of indifference, | proceeded to
survey Joe Mitchell Chapple. He was
man whose eognomen had rung In
my ears for u decade. Who, on this
great. broad earth has not heard Of Joe
Mitchell and his National magazine
which he Is continually Juggling about
the country Who has not seen the
ingenious artiRces Of this
successful editor, those ads that read
something like this: Joe Chapple will
bring the National TO 81. Louis" or
Meet Joe Chapple and his magazine
on the TrailY" | do not believe a
man, woman or child has not, at one
time during his life, heard Of the
Nationals editor.
His name has become a household
word, his magazine IL one Of the most
popular Of monthly periodicals, and
this, as n result Of his very efficient
advertising. His appreciation of mod
esty differs, slightly, from that Of the
average person. Modesty is not sin
cere, he feels, 80 why bother with It,
lie realizes, that 10 succeed, he must
"toot his own horn" for no one else will.
No sensible person can take exception
to this very logical reasoning, primari'
", because IL demands respect and
secondarily, because the success OF
Joe Mitchell Chapple is silent, but
convincing, argument as TO the solidity
Of his contention. Coupled with this
delightfully."- original appreciation Of
modesty, is Chapple's personality. IA
Is free from vanity, although, in him
of all persons, II would be pardonable.
He, apparently, forgets, that, in n short
few years he has risen from among
the masses, and from poverty to place
OF prominence in the field OF literature
and TO affluence, lie numbers among
his acquaintance presidents, kings
counts, barons, earls, senator's ana
congressman, but TO these he gives no
heartier greeting than to the man who
labors in the street.
And while his success is largely due
to his modesty (il, and to his person.
ality, 1t is also due to to a determine.
tion to accomplish all he undertakes and
to the sympathy and help of loving
wife, a delightful woman, whom had
the pleasure of meeting For a score
years, these two have been married,
but they remain "lovers." During the
early part OF his career, when Chapple
suffered the trials, the tribulations and
the vicissitudes of this merciless world,
his wife was his constant companion,
his only comfort, and at times when
she grew depressed over the miscar
riage of some plan, he, in turn, offered
a loving word of encouragement. To
day, they plan as of yore and no more
concern in the successes or failures OF
the National is manifested by Chapple,
than by his wife. But | am wander.
Ing.
Assuming that Chapple wished to see
the exposition / suggested tour of the
grounds. Arm in arm, we meandered
along the driveways and paths, SO nu-