Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1905-09-09
BOSTON'S NEW STORE.
Journal Readers Invited to Attend Its
Opening, Sept. II to rs.


largest, most convenient, and most
fully equipped shopping place in New
England.
This mammoth esta hlishr1ent is oper-
ated in connection vita the three other
immense stores, all under the same
management-the Simpson Crawford
Co. and the "14th Street Store" in New
York, and the SiegeI, Cooper x Co.'S
store in Chicago. The combined pur
chaseS of these four stores are over
fifty million dollars worth Of goods an
Eually and with this tremendous outlet
these stores can control the markets If
the world ana sell merchandise, on a
small profit basis. for less than other
stores have 10 pay for it wholesale.
The building is located III the heart Of
the retail district ana occupies, with
the exception Of 4 small corner The
entire block bounded 10y Washington
street. Essex street. Harrison avenue
200. 24G. 1856 and 30 feet ON those
thOrOughfdreS in tn order named; the
massive building is seven stories higi
ana has two easements, 50 that, since
each floor has an area Of 10000 square
feet, the total floor space, including The
balcony. which runs about = part of tn"
main floor. is about half Il million
square feet, or over eleven acres.
The building is the only absolutely
fire proof department store in New
England. A thick wall provided with
fire proof doors divides it through The
center. the stairWdyS an. guarded by
OF tiled. firc-pr0Of construction and
sinct the artificial lighting throughout
is BY electricity, the danger Of lire is
reduced to minimum at every point.
In tie ENDORSEMENT arr the engine
room. delivery department.. reserve
stock. refrigcratinG pianc ana mems
cloak room. The china. glassware
Crockery. Observation-Disclosures. trunks and
bags. together with the rash-tube room
and the Wontn's cloak room occupy
the basement
The Essex street s1n If III, main
floor is devoted 10 leather goods. laces,
vcilingS. handkerr hi"fS. gloves. wO-
mems shoes. SilVcrULr-. IrWrlry, toilet
articles. umbrellas, kni, underwear,
hosiery. mcllS furnishings, Il cigar
stand. candy counter aud tEc lnagniti
cent onyx soda fountain. one Of the
largest ever built
on TN. Hayward pl:tc" side Of The
street floor AZ" th@ SILKS. vclveta. dress
goods, linens. white goods. Innings. rib
bums. wash goods. buttons. trimmings.
small wares ana pap"' patterns. In
tn" balcony around 4 part Of this floor
arr The banking offices fer the use Of
our customers. telephone booths, mil
linery work rooms ANA the :.uperintend-
cntS office.
WoneIl's and I1iSS,.S suits and
waists, fur&. millinery aIId supplies.
muslin underwear, "o"S,'tS ana infants
Wear share the second floor with an
elaborate retiring room. Il toilet room
L1anicln" ana hairiressiEg parl0rS. a
doctors office and q lurSes room
These apartments ar" light and airy
and are supplied with every conl en-
fence our patrons can wish tor.
the t!lird floor is used for carpets,
rugs, faattings, .upholstnries. books.
toys, games. stationery. musical instru-
ments, sporting goods, art goods, hlan-
ketS ana comfOrtcrs, and mems and
boys clothing. hats, caps and shoes.
The departments on the fourth floor
comprise the furnlturo. sewing ma
ct.ines and pictures, although n large
part is taken up by the general ana pri-
vate offices ana III. mail order depart
ment.
The restaurant Oh the fifth floor. seat
ing q thDusand. is the finest restaurant
III Boston. The floor is marble and the
beautifully decorated walls, onyx col
umnS. graceful fountain surrounded by
ferns and pOtted plants. al rising from
among the snowy linen and brilliant
silver and glass make a picture which
proves hard To forget. An orchestra
plays the best pieces. and the whole is
under the care of one OF the most ex-
prrirnced restaur1nteura in this p1rt of
the country.
Another section Of this floor is used
by the dairy ANA grocery ana provision
departments. Here all the fancy and
staple catables are carried in the COM
rletcSt detail ana at tn" lowest prices
which prevail throughout the store.
ON the sixth floor are work rooms ana
stock rooms ana The employees lunch
ana recreation rooms. This last is j
most ar1ttctive ANA hnmelike spot
Looks. easy chairs and 4 piano Tending
delightfully."- rcstful touches.
The seventh floor gives ample room
for the photograph gallery in charge of
trained artists. the cold storage room
for furs. for various offices ana stock
rooms.
Hereafter a trip to Boston will be ab-
solut"ly Incomplete without 4 visit to
Through tn" mail order department.
which is fully equipped 10 take care Of
all wants from the largest to the small
est, out-of-toWn people can shop from
their own homes with satisfaction.
Recent news from tl,liGoland, according
To- the London STANDARD. speaks of fur
thor oIcroIchIncnts by The, SEA on Hcligo-