Burlington weekly free press. [volume] (Burlington, Vt.) 1866-1928, 1905-12-14
ADVERTISING VERMONT
The State Doing Very Little Fl.
fective Work to Attract Out
side People.
The ltaiiroad Companies md News.
papers Exceptions - scarcity Of
utsbest Grade 11Ote1s-1utrr.
view with L. A. Nlmimo.

view with L. A. N1Snim0.
Tho attention of &. a. Nifnmo general
passenger aCent of tho Rutland Railroad
Company was called by the Rutland
tcws to an article from tho Manchester
Journal with the caption Boom the
l,usincss" In this the state-
ncnt was made that two railroads into
Tampa. Fla. have agreed to pay out $l0.-
On each in advertising Tampa bay hotels
u South Florida this season and II the
'ailroads of Vermont would do proper
ionHtely AS much 1t would be an I'M
ncnsc help to the summer boardcr bust
7css. Mr.. Nimmo spok, interestingly OH
his matter and his views are worthy
IF wide publicity.
In Il general way" he said. tho
proposition of tic Manchester paper is
correct. but I find myself wondering why
he railroads we're singled out and
whether or not the thought has occurred
how little the people Of Vermont thcni-
selves are doing, outside Of the railroads,
to advertise Vermont. 1t is barely pose
present year VIC have expended on an
average 81 go q month for advertising
Vermont. particularly as a summer re-
sort. and I presume other railroads ar"
doing proportionatcly as well. But
cannot lind that anything is being don"
outside of what the railroads arc do
ing executing the newspapers Of N'r-
mont. and unfortunately they do not
have n circulation in any great numbers
outside Of the state which helps ma
terially; while the greater portion IF
the expense of the railroads is in Now
York. Boston and other large cities.
reaching more directly the people who
would he likely to come to Vermont Atd
spend their money. I presume ] should
also make exception tn the Equinox
touse at Manchester which l am aware
is quite liberal in its advertising.
THE STATE SHOULD HELP TO Al.
NERrISE IT'S ATTRACTIONS.
1T is only recently that | asked a we'll
known lawyer If it would not be possible
for the State ei>laturc to make al,
appropriation for tho purpose OF making
Vermont better known OUTSIDE" both ns
attempting 10 advance its commercial
interests. lie stated that lie did not he
licvc that they could legally make sucl
an appropriation, Whercupon called his
attention to the fact that they had done
so for the Chicago aud other cXpostons
which was no NOR, nor less than an al
VertiScmcnt and ITO not see why they
cannot do so for the purpose af assist
ing the railroads in a general campaign
Of advertising throughout the country
and while am not permitted to fix upor
the amount of the appropriation for thi:
purpose for the Rutland Railroad com
pany feel free - say that they would
cooperate With others in more eNtcn
sivcly advertising the state even though
it involved a greater expenditure thai
at present.
GREAT vALTE OR NEWSPAPER Ap
vERTISING
Advc,tiSin. is Il science, aild am frc'
To say that the more 7 follow it up thu
more ignorant I feel myself OF what l.
necessary IN that respect. In a gcncr,
way I am a believer in newspaper al
vortsing as reaching Il greater numhe
great extent, although We are Obliged It
seems necessary.
VERMONT NEEDS HIGHEST GRAD
HOTELS.
"Pcrhaps YOU have noticed how DESC
| tutc Vermont is Of first class hotels am
! how little there il to attract people q
wealth L, this state to spend their sum
mer vacations. II is the lack of sue
hotels that prevent our having anything
specific to say that will attract the pull
| lie. 1t is All we'll enough to call thei
attention To the beautiful scenery an
the climate, but as you well know 20
| lave also cot to reach their stomach
| by catering to them in thoroughly lirs
| class way. Wh1t We need more tina
anything else in Vermont Is a few first
class hotels such a. the Hotel Champlai
at Bluff Point 10 attract the people: r.
IL We had two or three such hotels they
would be nn difficulty in filling til
smaller hotels and boarding houses f.
where people Of wealth so those wit
less means with follow.
1--WE are deeply interested in the sui
iect of advertising Vermont and are a
ways ready to receive advice on thu
subject ana follow il wherever we belle,
it will be tn the benefit of the Rutlal
railroad. and incidentally to Vernon
believe the newspapers of Vermont l
Incorporation can do much To stir UP Il
State to assist the railroads more tina
they have been doing in the past I fo
quite certain that the railroads will {
their full share. even though it migl
mean an increased expenditure.
Sin stating tho amount expended |
the RUTLAND Railroad company ! on
give you the figures which have bee
directly charged to advertising. wh!o
docs not include the services and =,
pcnses of our district men in New Ynr
Boston and throughout New York. Al
New England, great proportion
which is expense for advertising rath
than for direct solicitation of bushes
Nor have | included the amounts @
pended in Improving the railroad pr
pcrty for the purpose Of furnishing
nearly rs the traffic will permit II fir-
class highway the length Of state. al
you will readily sec what the rebuidiI
of bridges. e1uippng OF the line wi