The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1905-10-17
ALL WILL HELP
TOURIST TRUST"
One Railroad Promises $4,000 to
Be Used for Travel Diversion.
MEETING is ON TODAY
COMM E6CiAL CLUB TO BRING
STATE GOVERNORS HERE.
r TWENTY-FIVE THOUSAND DOL

T TWENTY-FIVE THOUSAND DOL
lars as first contribution
promised by one railroad for the
salt Lake Commercial clubs plan 10
divert European travel into the west,
is an illustration of the favor the pro-
position is meeting Governor Nc
Donald of Colorado has already signi-
fed his earnest desire to attend a con
ference on the subject of state eXecu-
tives and commercial body representa-
tives, to be held in salt Lake on the
occasion Of the Commercial clubs an
nual banquet this winter. These two
and a multitude Of favorable news
paper comments from all over Amer
lea, are instances showing general at
titude toward the feeler which the
Commercial club recently sent out
/ This noon at a meeting Of the clubs
board of governors. details looking to-
ward the formal launching of what
the New York Tribune has already
christened The Tourist Trust" will
De arranged.
THE Tourist Trust was christened
by the New York Tribune in an edi
torial mention, speaking highly of this
plan, naugurated a few weeks since.
The New York Sun, the New York
Times, and other papers throughout
the east and west characterizes this
plan as patriotic and feasible. Incl
dentally the scheme is only a part of
the work now going on to help Salt
Lake City and Utah.
Much Advertising Sent Out.
For instance. the Commercial club
during the past year sent out 100, 900
copies of Facts Regarding Salt Lake
City and Utah" all in answer to in
quiries or 10 demands for the litera-
ture. But this is the routine work of
the club. Aside from that two far
larger plans. the diversion of Euro
pean travel, and the advertisement of
Salt Lake City by Illuminated pic
lures. are now being worked out. At
the same time the Boosters club"
as planned by the Salt Lake Real Es-
tate association is becoming q work
ing actually.
This diversion OF travel from the old
world viii include the united efforts
with western railroads. Figures rep
resenting amounts spent in Europe by
Americans are appalling if one who
studies them be patriotic. For III
stance, $3.50. 600. goo was taken across
the Atlantic by Americans in the sea-
son of 1S04-05, and left there. The
board Of governors of the Commercial
club when they first talked over the
matter. realized that western people
couldn't hope to divert all, or one-half
or One-third this amount to the west.
But the members Of the board were
unanimous in the opinion that per-
sistent and systematic work would re-
suit IN getting some Of those millions.
And 50 they made their plans.
Plan to Educate East.
These include the getting together of
the nine states and two territories of
the west in an organization. This or
ganiZatiOn shall then set to work by
proper advertisement and solicitation,
just as do the passenger departments
of railroads, and educate the people of
America to what the west has TO offer
travellers. Europe gets many visitors
who 90 for education or art. Such
people win continue TO go. But Eu-
who go for scenery, and many who 90
because 1t is the thing" So far as
scenery and climatic benefits are con-
cerned, the west with all ii has 10 offer
should prove an irresistible counter
attraction. Couple with this natural
patriotism, and the diversion of travel
in this direction should prove easy.
This was the trend of the reasoning.
II five years effort should bring west
ward Onc-fOuTth of what Americans
spent across the Atlantic this year
that would mean so. 100000 spent in
this section of the continent.
When all this had been talked over
the matter was preached by newspaper
publication. The plan took Some IN
stances of It's taking have been given.
The promise of a $4,000 first contribution
made 10y one railroad with The one provlso
that the project be in good hands is d
substantial evidence of approval
Meeting Will Be Held Today.
To-day further details will be decided
by the board OF governors. These viii
look 10 the conference of governors OF
western states ard territories and repre-
sentatiNes OF western commercial bodies.
This viii probably be held at the time
of the Commercial clubs annual banquet.
IL will be ou invitation Of Salt Lake
City's Commercial club. and that inStltU-
tion Will plan 90 entertain the most novel
and Witnal the most representative gain
eriug Of prominent men that the west
has seen for many "a day
In another substantial way salt Lake
is 10 bc advertised On Smiths drug store
corner an Illuminated sign covering half
the building front on Second south
street is being erected. lnCandescenJ
lamps illuminate this sign from behind.
Colored views on glass of farms, mines
and orchards. along with views Of Salt
Lake CitV's public buildings. VIII be
lighted by these lamps. Local advertising
viii occupy part OF the space here But
i'm other cities this same sign without
local advertisements Will b. exhibited for
stated periods. This viii be done in many
Of The largest cities of the country. THIS
sign Will be up within few days.
Meantime both plans mentioned nave
been receiving many encomiumS, and the
tourist trust" has already attained con-
tiuent-Wide attention. Wise and pa(ri-
otto ere the adjecuvcs most frequently
applied to il. Its promoters confidently
believe that within five wears. along with
ing built in or near the city ~ VIII bring
millions of dollars 10 the west in general
and Salt Lake City in particular.
To FERN Boosters Club"
The Salt Lake Real Estate association
meets tomorrow in connection with i'm
portant work right along these lines.
The Boosters club which - TO consist
of every man in the city who wants 10
do what he can 10 help the city by saying
"a good word whenever opportunity Of
fers is being formed.
Every man who wants 10 enlist MS
services in this campaign OF speaking
good OF his city viii get button bearing
on it's face the words Boost for Salt