The Hood River glacier. (Hood River, Or.) 1889-1933, 1905-10-05
ADVERTISING The
GREAT NORTHWEST

The Hartman lines in Oregon are
beginning early this year on an active
campaign for advertising the re-
sources of the state to the people of
the East whc have been attracted to
the West by the Lewis and Clark ex-
position. Speaking of this work, r.
NJ. Hall, the advertising agent of the
o. r. Il N. and Southern Pacific lines,
said:
Oregon's golden opportunity for
publicity and settlement is at hand,
and nothing will be lett undone by
the passenger department of the Ore
gon Railroad q Navigation company
aud lines of tie Southern Pacific in
Oregon, to grasp this opportunity.
Two years before the opening of the
Lewis and Clark exposition heavy
campaign of education was inaugur-
ated by these lines to direct attention
to the fair and to the Pacific North
west in general. Every one of the
5000 books, booklets, maps and
folders issued contained articles and
illustrations upon the exposition, urg-
ing Eastern people to take advantage
Of the very low rates to this section.
How well this was needed is best told
by glance at our advertising store
end shipping rooms, whose shelves
look as though cyclone had struck
tlem. Despite the fact that extra
/ recaution was taken to lay in an un-
usually large supply of printed mat
ter, so great has been the demand for
literature that it will be necessary to
issue new printed matter for 1906 con-
sderably earlier than has been our
custom.
The advertising campaigns carried
on by the railroads are so enormous
that but few realize their magnitude.
During the month of May, 1905, the
advertising department of the Oregon
Railroad Il Navigation company sent
out 81, ,076 pieces of advertising mat
ter, and during June about AZ, 600.
These went to all parts of the United
States and to foreign countries, and
many there are who do not appreciate
what the general passenger agent Is
doing; that in advertising travel he is
incidentally advertising all other
commodities that every new settler
bIOuSHJ lulO mbduB u
new subscriber to one or more news
papers, new factor in the neighbor-
hood and therefore means of increas-
ing every business necessary to supply
his wants.
Ever westward has leen the march
of civilization, and today the eyes of
the entire world are upon Oregon,
Washington and Idaho, where the
Lest of everything grows to perfection
aud where there are more openings in
every line of industry than anywhere
else in the United States. No section
enjoys such high degree of prosper.
ity as do those three states. While
drouth and flood are busy with their
" Work Of devastation in many parts of
the East and Middle West the fertile
lands of these three states, with their
clocklike regularity, harken to the
hOushandman' song and pour into
his lap mighty yields of golden grain
and fruit And no one year is an ex-
ception to the lule.
Wonderful, indeed, has been the
impression made by Oregon, Washing
ton and Idaho, upon Eastern visitors.
huu dlI6duS ItIl litSuS IUI duNeILlSluk
natter upon the three states have be-
gun to pour into the general passen-
ger department. In todqy's mail is
u letter from gentleman in Ohio who
visited the exposition, saying that he
was so impressed with the opportuni-
{ les that he intends to bring his fam
lily and become citizen of Oregon.
Now, that the exposition has been
the means of attracting so many Wis
itors to this section, it remains for
the city of Portland and the states of
Oregon, Washington and Idaho, to do
the rest. All pull together and so
wonderful will be the results that all
will be surprised. What we need is
more people in every section, and |
with united action after the close of |
the exposition our biggest advertise
ment-thousands and thousands will |
come.
Realizing that the time is ripe for a
golden harvest, the Oregon Railroad
u Navigation company and the South
crn Pacific company dimes in Oregon)
have already begun campaign fol
hig results, and predict big influx
OF settlers into Oregon, Washington
aud Idaho during 1906.