The Birmingham age-herald., 1905-10-31
]. BLACH AND SONS
 HAVE 4 FINE STORE
FORMAL OPENING YESTERDAY AND ToDAY-oNE OF THE MOST COMPLETE AND. HANDsoMEsT IN THE SOUTH.

J. Blach & Sons had the formal open ing yesterday of what is generally recog- nized as one of the finest stores of its kind in the United States The opening will continue through today in order that everyone may have an opportunity to thoroughly inspect the entire building.
 The store is most complete, and the stock Is so large and varied in every detail that full outfits can be secured for every male from the small boy to the aged man.
 The building stands on the corner of Third avenue and Nineteenth street, and is four stories high with scores of large windows furnishing ample light It is 100xi0o feet and in every detail is strictly modern.
 Everything possible has been done for the convenience of the public and the em- ployes The fist and second floors are fitted out most elegantly, and on every side there are handsome plate glass mir TOTS.
 On the first floor to the right of the main entrance is the clothing department and still fruther to the right is the shoe department with shelves accommodating about 5000 pairs of shoes. Hats. furnish ings of all kinds and dressing rooms occupy this floor In the rear is the meter room, where all the meters in the building are located, the check room where parcels will be checked free of charge for shoppers. Every post on this floor will be surrounded by mirrors for the purpose of giving the customers every advantage in trying on clothing.
 The offices are on a proscenium which extends across the entire length of the store and which Is twenty feet wide. The front of the offices is plate glass, and every accommodation for the members of the firm and the office employees is to be found there.
 The second floor Is finished in ma hogany throughout. One side of this floor Is devoted to fine clothing. over coats, dress suits, Prince Alberts and English walking suits. The stock in these lines is very large and complete. The other side Is devoted to children's clothing.
 A large number of large mirrors are also arranged on this floor, where they
  on clothing. The dressing rooms are con- venient, large and well lighted.
 In the chlldren's department all the show cases have been made very low so that the children will have no trouble in seeing into them and examining the goods on display. The feature of this floor, how ever, is the ladies' rest, a room finished in cottage oak to represent an old Dutch room. Every piece of furniture in the room was designed and made in the store, the designing being done by George East man, the advertising man of the firm.
 On the third floor is an immense dis play of leather goods, trunks, dress suit cases, grips and hand bags. This line is particularly complete and almost an en- tire floor has ben devoted to 1t. On this floor is the tailoring department, where all the alterations necessary are made. The band stand, where brilliant pro- gramme is rendered every Saturday night by Memoli's band, is also on this floor. It occupies the corner room and the music can be heard for two or three blocks in every direction.
 The top floor has been divided into de- partments, where the reserve stock is kept Each department has one of these stock rooms and large reserve stock will be kept.
 The firm is carrying about twice as much stock now as it did in the old building, and it is being displayed to far greater advantage. Everything that man wears can be found in the store and in great variety.
 The furniture and fixtures for the store represent an outlay of about $10O,O0O, and travelling men who visited the store yes terday stated that it was one of the most thoroughly appointed and handsomest they had ever seen.
 large number of beautiful presents were received yesterday by the firm, among others being immense baskets or flowers floral designs of all kinds. some large mirrors and handsome clock which was presented by the employees as a ! token of regard.
 There are four members of the firm Of | ]. Blach & Sons in Birmingham, they are Max Simon, Colman and Samuel. l They are all well known men in the city 1 and are esteerned as important factors In l the business world The success of the l firm, which is one of the oldest doing business in the south, has been phenom- | enal in Birmingham, as Is indicated by l the present handsome building and inn | menSe stock