The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1905-10-02
EDITION FOR SUNDAY.
How the New state journal was Pub
lished and Received In Topeka.

Words of praise were heard on all
sides today concerning the new Sunday
edition of the Topeka State Journal
which was printed for the first time
last Saturday night That it was good
newspaper and contained the news of
Topeka, as wen as the important
events throughout the world was the
comment made by everyone today.
It's successful publication was a feat
that has not been accomplished before
in newspaperdom in Kansas. 1t was
prepared and printed by the same reg
ular force employed by the State Juor-
nal and meant that its force got out
two complete newspapers, one of six
teen pages and one Of twenty pages,
in one day and half of a night. This
was hard work for all concerned but
was accomplished without hitch.
The Sunday paper was absolutely
fresh from a news standpoint, not 3
line of news appearing in it that was
published in the regular afternoon pa
per on Saturday.
Two editions of the paper were run
off, one at eleven thirty o'clock, which
caught the midnight trains west and
one at two forty o'clock Sunday morn-
ing, which caught the fast mails and
d44 lllG JULIET 4dAC lLGAAAo cAA0 Wc11 IL
livered to the subscribers in the city.
The regular paid circulation was the
largest circulation ever enjoyed by any
regular Sunday paper ever printed in
Topeka. The State Journal has for a
long time had circulation in Topeka
larger than that of ofsany other daily
or Sunday paper and merely gave all
its subscribers in the city the seventh
paper at same price.
Little advertising was solicited for
the paper and that only during few
hours time. We had all the advertis-
ing we could use by three o'clock Sat
urday afternoon and solicitation was
stopped at that tine.
It is believed that the loss on this
particular edition will not exceed 500,
and that the edition will shortly become
self-sustaining. The modesty of news
paper men generally would prevent the
publication of the warm words Of COM
mendation that have been received on
all sides from the best people of To-
pka. Many of these notices and letters
require personal attention and will be
answered in due time when the rush
of the present is over. We will, however,
print two sample notices. One man
said:
THE great aching void was filed
/ Sunday morning The long felt want
/ was furnished. The one thing as a read
/ er of the State Journal for fifteen years
! that I wanted most was a paper for
Sunday morning reading. The first one
you print is splendid and would com
pare favorably with the Sunday papers
of much larger cities"
Another man said:
Il am proud of the state Journal and
/ its publisher and congratulate it and
him on its wonderful advancement and
on its magnificent prosperity and on the
immense -goodit is constantly accom-
pIishing'
The publisher was one of only ninety
two who got uD and printed and cir
culated that edition for Sunday morn
ing All are entitled to credit-every
last loyal one.
Very few people probably remem-
bered that this October wssl Mr.. Mac
Lennan's twentieth anniversary with
the State Journal and none knew that
any such enterprise was planned.
The matter was kept a profound
secret except to a few on the State
Journal who must naturally have been
informed of the plans. The advertisers
were told early Saturday morning.
They. of course. were pleased and told
it right and left. Soon the other news
papers heard it and there was imme-
diately a great shaking Of dry bones.a
The other newspapers were taken
completely off their feet-stunned SO
to say and Immediately became excited
and naturally did strange things.
One paper issued a hand bill. That
was had When f11a merchants of To-
pelza have an important announcement
to make, they use the State Journal
columns, not dodgers. If the Capital
had only asked US we would have
gladly given their new Monday paper
(gotten up on Sunday and Sunday
night) publicity. In fact, We did 1t
anyway. Now everybody knows it and
Topeka has two real newspapers.
Another daily which had been given
to subscribers freely at a bargain at
$500 per year. announced that here
after it would be S3.O0. Why the ad-
vance of a dollar was not clear. The
same paper which had been distributed
freely for a quarter a month an
nounced in bold type that hereafter
it would be only twenty-five cents.
It is safe to say all the newspaper
people in Topeka were 'rattled' save
alone those on the State Journal-the
tried and true and faithful in every
department from janitor to editor in
chief They were all sicool as cucum-
bers'' and the new paper was gotten
up on time and things ran like clock
work-smooth as oil. That's all.
ARRTFn AnT TaRF RRAMPW