Churchill standard. (Fallon, Nev) 1903-1908, 1905-08-19
EDITORIAL COMMENT
ADVERTISING IS NECESSARY.
W. C. Black, Editor

A0ANO A.
CHURCHILL COUNTY is commencing to realize the need of
~ systematic campaign of advertising. County Commissioner
Fred Wightman returned recently from a trip through parts o.
California, and was surprised and chagrned to learn that little
was known of Churchill County or the Carson Sink, and that
that little was only in connection with our mammoth irrigation
project that has been in course of construction for nearly two
FalIon has no place on the map, and there isn't one per
son in thousand of the population of our adjoining states who
knows that such a town exists. Did the reader say that is sur
nrisino2 Well it isn't. It's enough to make any loyal Churchill
County inhabitant blush, but unless we loot our own horn, IT
will remain untooted for a long time to come. This has been the
experience of other localities, and we are counting oblivion, just
so long as we remain dormant along advertising lines.
The outside world should be made realize that the Carson
Sink is in Churchill County, aud that Fallon. the county seat, is
one of the States most substantial towns, in the heart OF the
Carson project, which is in many respects the most remarkable
irrigation project ever undertaken. 1t is destined to open up one
of the richest agricultural sections in the whole West, that will
soon become the largest contributing factor in creating a Greater
Nevada.
In view of these facts we should make every legitimate effort
to induce a thrifty settlement of our 100000 acres of irrlgahle
lands. Colonization schemes areeven now receiving the attention
of number of outside capitalists. WE should institute an ad-
vertising bureau and a board of trade to aid in attracting indivi
dual settlers of the right class.
A body of 100000 acres of desert lands forms a bowling vii
derness. Placed under water, divided into equitable farm units
and settled by thousands of thrifty farmers, its character is quick
" changed to a paradise. 1t suggests the thrifty farm. the cross
roads store, the country NEE tlng mouse n III country school
In short, it suggests the ideal community where men
and women will not hesitote to build and work, for
labor and thrift must when, coupled with our resources, bring
rich reward. The hardy pioneer furnishes ample proof of the lat
ter assertion. Surely life will be worth the living under such cir
cunstances.
The world is filed with homeless families seeking locations
where they can acquire title TO lands. In the Older states, much
of the cultivated lands is in the hands OF families and estates. No
divisions can he expected. Where sale prices are quoted, they are
prohibtive to the average home seeker. This section offers such
people opportunities for becoming independent. In entering upon
a piece of land in the Carson Sink the greatest capital required is
health and a desire to work. A few years devotedto earnest home
building in this section will bring returns that must make Tor in
dependence and contentment in future life. Here is another OF the
marvellous opportunities for the young man of today!
THE Reno of today seeks TIC cater to every class from the ten
derloin habitee 10 the student, apparently not realizing that the
interests of one are incompatible with the interests of the other
Recent Developments are furnishing ample evidence in support OF
this latter assertion, for many of the best families of the state are
taking their children from the state university at Reno to send
them to some other institution, that their surrounding may be OF
n more wholesome character. In a recent conversation with a
highly representative business man Of Reno, he stated that the
better class OF the town could offer but little objection to such ac-
ton, but that they deplored the circumstances that made it nee
essary. Unless Reno wakes to a full realization of the Importance
of this subject she may soon find that she has paid n dear price
Tor the wide open privileges she hos been so fee to grant.
IT has been suggested that cottonwood trees be planted by
the county along the roads to be opened up in the future as new
development occurs. Our driveways already made pleasant and
attractive by the phenomenal growth of these trees are ample evil
dence OF the good to be derived by this action, which could be &C
complshed at a minimum cost. But a few years wonld be re-
quired to create a brilliant testimonial to the torethought of the
county officials.
Tko Do..1os Dno+or1ronf