davidaulloa/AmericanStories huggingface dataset:
Ottumwa tri-weekly courier. [volume] (Ottumwa, Iowa) 1903-1916, 1905-03-11

sell jewelry. Four psychological steps
In selling goods by personal contact or
"on paper" (by advertising) are
clearly defined. They are:
1. Arouse attention.
2. Develop the attention to interest.
3. Increase that interest to desire.
4. Transform that desire to a deter
mination to buy.
One great step is to attract the at
tention-the initial step and the great
est Of the four. The size of an "ad''
here comes into question, If we take
into consideration the average man or
woman running over advertising pages
without definite purpose.
The psychological investigations,
covering the study of the magazines as
noted, for many years, to prove con-
clusively, that tie human eye, scan
ming a page naturally sees only about
four things at once, and practically no
more at a time. Hence, a special eff
fort Is required to grasp smaller ad-
vertisements than quarter page "ads''
on any single page. Smaller spaces,
inch, two inches, ETC., fail to attract
in a proportionate Legree. The right
side of a page is found to be better
than the left. A full page in a maya
zine or daily paper attracts more than
twice as much as a half page; a half
pages arouses attention more than
twice as much a. a quarter pagan
the proportion in favor of the large
ads" increases rapidly, as the size Of
the advertisement decreases.
Use Large Spaces.
In other words, thorough ~investiga-
ton proves that returns are greater
from the use of large space-and that
less money is actually required for the
accomplishment Of these better re-
suits.
This apparently paradoxical state
ment is proved by the experience of
the "Spiro" people, the manufacturers
of the powder for perspirers. at Mag
Falls. They spent $225,O in five
years booming their product, and took
In but $4,000. They had accomplished
this-or failed to accomplish their
purpose ,rather-by using small space.
Then they turned over a new leaf and
began by using big space. A full page
was their quota under the new regime.
Last year they spent but SIS, 900. and
they actually took in 1914, 0O0-that is
nearly nineteen times more than they
had secured in any given year with
one-third Of the investment.
They had learned the lesson of psy-
chology in advertising-that is the
student of human nature, who pos
the best and truest knowledge
of human nature, and knows best how
to catch the human eye and mind, and
thus arouse a desire and determination
to buy. The mortality OF advertisers
using small space is greater by far
than among those using large space.
That is, failure follows the use of small
space more often than it follows the
use Of large spaces. The list of dead
concerns the past ten years proves
this.
Frequency Of Advertising.
Frequency of Acknowledgements times
consecutively-is also a strong point
in catching attention and developing
it into desire. The character of the
impression made upon the readers
mind is likewise important %psycholog.
ically.
The wise vendor of a medicine for
heart disease may appeal to the sense
of fear in the possessor Of a treacher.
GUS heart, whereas the life insurance
Ottumwa tri-weekly courier. [volume] (Ottumwa, Iowa) 1903-1916, 1905-03-11

Bloomfield, March 10.-The L. o. o.
F. lodge has fitted up a new hall with
hard wood floor and pretty furnishings
to be used for receptions and social
entertainments. 1t was opened for
the first time on Wednesday evening
when a very enjoyable dance was
held.
The revival services in progress at
the Christian church are being we'll
attended M a number of conversions
have been made. The services are
being conducted by the pastor, Rev.
D. A. Wickizer, assisted by Mrs. Alice
M. Wickizer. The music is conducted
by Prof. c. H. Altheride.
c. w. Matthews, cashier Of the Pu-
laski bank, was a business visitor in
this place Thursday.
The little daughter Of Mr.. and Mrs.
Ed Frachsel is very sick with blood
poison caused by a sore finger.
Will Saunders is nuite sick with
quinsy.
The friends of Mrs. Anna L. Town
send will be sorry to learn that she is
quite sick in Quincy, Ill.,, where she Is
attending the Gem City business col
lege.
The Fortnightlv Whist club met
Wednesday evening al the home of
Mayor H. c. Leach. The prize was
VIII W LII NNS "idy. 81 Ie guests OF
the club We're: Mr.. and Mrs. Henry
C. Taylor, Mrs. Flora McAchran and
Miss Carrie Davies. Refreshments were
served.
After a period Of rest the Jolly
Dozen awakened Wednesday and a
happy social evening was spent at the
home of Mr.. and Mrs. Homer Rankin.
HoPEWELL.
Hopewell. March 10. = Miss Bessie
and Ethel Odenbaugh entertained on
Tuesday evening. Miss Ella and Nita
and Vida Proctor, Nettie Mute, Jos.
Willie and Edgar Proctor, Oscar Ar
mold and Everett Roberts.
Church was we'll attended at Hope
well Sunday night.
Walter Owen departed on Monday
for Everette, Wash.
Mr.. and Mrs. Marion Hunter called
at the Nelson Derby home recently.
Mrs. Odenbaugh called at the Proc
tor home on Tuesday.
Miss Eugene Hunter called at the
e. Bartlett home recently.
Palmer McFarling was royalty en-
%tertained at the home of J. Roberts on
Sunday evening.
Ottumwa tri-weekly courier. [volume] (Ottumwa, Iowa) 1903-1916, 1905-03-11

Anna Thorpe Boies was born at Kins-
ley. Kans., November 8, 1883 and died
at Birmingham. March 8, 1905, aged
Fl years, 4 months. Her life was a
beautiful n walking as she did hand
in hand with her Saviour, letting the
true life of the Christian shine out in
her cheerful patient, helpful, loving,
disposition. In death the same hand
bore her acros the dark river to the
home where pain and suffering never
ONE The services were conducted
at the home at 8 p. M, Sunday by Rev.
A.. M. Smith. Contributed.
Ottumwa tri-weekly courier. [volume] (Ottumwa, Iowa) 1903-1916, 1905-03-11
OBITUARY..
81


Mary F. Reddish died March 2, 1905,
in the 18th year of her age. She was
born in Shelby county, Kentucky, June
II, 1927, and lived there until 10 years
OF age when with her parents she re-
moved to Park county, Indiana. In
1916 she was married to David Gillas.
pie. To this union was born eight chill
dren, four of whom survive. They re-
sided in Abba from 1852 until 1855
when they removed to Warren county
where they lived until a few weeks
prior to the death of Mr.. Gillaspie
which occurred in 1890. For the past
few years Mrs. Gillaspie spent the great
er partof her time with her children but
made her home with her daughter
Mrs. S. c.. Bassett, of Ottumwa, where
she died. In 1859 she Joined the Mis-.
sionary Baptist church and remained
a member until 1878, when, being de-
prived Of association she united with
the Christian church, remaining a
member until her death. For a mum.
Der of years prior to her death she
was a constant sufferer but bore 1t all
with quiet resignation and Christian
fortitude. A few hours prior to her
death she looked up and spoke to one
of her daughters who was standing by
her pillow and said Those loved ones
are waiting at the gate" Funeral SER
vices were conducted at Abba, by Rev. +,
John HASTE, pastor of the South OF.
tumwa Baptist church, and the re-
mains were laid to rest in the Abba
cemetery by the side of her husband.
Contributed.
Nathan ]. Moore was born near
GAINESVILLE, o., May 4, 1888 and died
at his home in Birmingham, March 8,
1905 at 1870 a. m, at the age of sc
years, 9 months and 20 days. Mr..
Moore came to this country with his
parents in 1859 and with them settled
on a farm near this place, and there re-
NAMED until the breaking out of the
civil war, when he enlisted in the Third
Iowa cavalry. He was married to An
ME Hope, October 25, 1865. Five chill
son, (Jennie B., deceased) Vernon. of
Lake City, Utah, Ray of Mercer, Utah,
and Myrtle, living at home.
During the war, a horse fell on him,
injuring his spine and this finally
caused his death. He has been in poor
health for twenty-five years being a
confirmed invalid for eighteen years.
He was a devoted member of the
Methodist Episcopal church and led a
beautiful Christian life, although suf-
fering intensely he was patient, cheer
full, always ready to help others, forget
ting himself and his own misfortunes.
Services were held at the home on
Sunday at II a. M, conducted by Rev.
A. M. Smith. assisted by Rev. Ingham
Of Keosauqua. Those attending the
funeral from out of town were: D. H.
Brown and Miss Bessie Moore of New
London, Roy Moore of Mercer, Utah,
Mrs. Frank Vernon, Muscotah, Kans.,
H. L. McGrew and wife, Charles Rob,
inson and wife. and Rev. 1ngham of
Keosauqua. Contributed.
Anna Thorpe Boies was born at Kins-
ley. Kans., November 8, 1883 and died
at Birmingham, March 3, 1905, aged
81 years, 4 months. Her life was a
beautiful one walking as she did hand
in hand with her Saviour, letting the
true life of the Christian shine out in
her cheerful patient, helpful, loving,
Ottumwa tri-weekly courier. [volume] (Ottumwa, Iowa) 1903-1916, 1905-03-11

Nelse McDonough and Cyrus Shaw
yer.
Mrs. Rebecca Utely left for Grinnell
Thursday, where she will max l.er
future home.
Ottumwa tri-weekly courier. [volume] (Ottumwa, Iowa) 1903-1916, 1905-03-11

Craftsmanship on Paper.
Advertising is merely craftsmanship
on paper-whether one advertises to
get students to come to s. u. I. or to
induce men to come to Iowa City to
Milford chronicle., 1905-03-31
Bethel A. NJ. E. Church.

Bethel Church will begin its Thirty
fifth Anniversary celebration Sunday
April End, 1905. Sunday 10 a. m.
Bits Of History Reviewed by Pastor
Early knowledge Of the Church's Or.
ganizatiOn and Struggles by Old Mem.
bers. Sermon at II a. m. by pastor.
Subject: Attachment to Gods House"
Address s p. m. by Prof. Brooks, ex-
principal Of Milford High School, now
superintendent Of Sussex county uis.
trict schools. Sermon Tuesday even.
ing 4th, by Rev. J. D. Johnson. Wed.
nesday evening 5th, lecture by Prof.
George Dickerson, former prircipaI OF
Milford cOlOred schools. Sermon,
Thursday evening 9th, by Rev. r. w.
Wright, pastor of Union A. M. E.
Church Frederick Lecture Friday
'vening 7th, Rev. J. w. Polk, Lewes |
sunday 9th rally Of anniversary clubs. |
sermon 10 a. m. by pastor; lecture at
P. m. All are invited.
Milford chronicle., 1905-03-31

Misses Bertha Eskridge and Salli,
Masten visited friends at Laurel, Della.
ware, this week.
Mr.. Samuel NJ. d. Marshall is home
from Delaware College on his spring
vacation. He will graduate in June in
the classical course.
Mr.. and Mrs. Edward C. Stearns. of
Dayton, Ohio, are the guests Of Mr..
and Mrs. w. N. Hires. Mr.. Stearns is
one Of Dayton's best criminal lawyers
Mrs. George w. Marshall was Do.
yer visitor on Wednesday last as a
guest Of Mrs. Henry Ridgeley, Jr., to
attend Club luncheon and Reciproe-
ity Day. Twenty-Five members of the
New Century Club Of Wilmington
were present, and rendered a program |
for the Dover Club.
Milford chronicle., 1905-03-31
Wealthy Negro Dead.

Joshua Parker, colOred, aged So years,
prominent among the coloIed element.
politically, of Kent county, died Of heart
failure last Thursday night at his farm
near Hartley after an illness Of a few
weeks. Parker was one of few coIored
men who had massed a snug sum of
money, which by economy and busi-
ness-like methods, he was able to retain
until his death.
The farm on which he lived was
owned by him clear OF all Indebtedness.
Besides this he left other property and
securities which will bring his estate
up to $1,000 He left the entire estate.
or the use Of the entire estate, to Harriet
Griffin, eolOred, Of Dover, a relative. At
her death the entire amount re, erts to
The State College for COlored Students
Just north Of Dover.
Parker was a private messenger to
iOrmer United States Senator ARthony
Higgins at Washington. He was also
With the late Judge George P. Fisher
md Richard Harrington in Washing
on after the civil war, holding the of
Ice of deputy marshal. u
Milford chronicle., 1905-03-31
COmiss!

Franks Carnival Of Novelties and
Gift Entertainment will open al
ArmOry Hall, Milford, on Monday
evening, April 3rd, with first-elass,
up-tO date entertainment. A moral and
refind performance in every respect.
The program consists Of vocal and in
strumental music, and classical novel.
ties and specialties also will give away
nightly a number Of valuable presents,
consisting Of high grade silverware,
watches, etc, free of charge Everyone
stands an equal chance to get one of
our presents. For further notice look
for programs aud ladies free tickets the
first night. Admission, 10, 20 and 80
cents.
Milford chronicle., 1905-03-31
The Century Club.

AT the meeting held March 9th, anC
in the absence of the president, Mrs. ]
Lynn Pratt, Mrs. William R. Aldred
lst vice-president, was in the chair.
The chairman Of "COok BookD re,
ported all bills paid, due to publication
of the book, with a balance in bank to
be applied to a chair fund.
1t was Education Day, Mrs. Samuel
w. Kinder, chairman, was in charge
of program. Current Events, by Mrs.
George w. Marshall, club representa-
tive in the State board Of education.
were instructive facts carefully CLEANED
along educational lines bearing upon
the best methods for educating the
children Of the public schools in Della
ware of the new charter for the board
of education in Wilmington that was
granted by legislative act at the last
assembly, and of the work done by
wOmen's clubs in the State for educa-
tion. That Rabbi Henry Eerkewitz in
a recent sermon on "Woman's Oppor
tunity." in part said "Women make |
a fatal mistake in thinking that they
are equal to men, and can do the same
work. The combination Of both forces
means progress it is by both working
together that much is accomplished,
and that the best will be gained, both
'or the churches and schools"
Miss Nafe, teacher in the Milford
Public Schools, made an address, stat.
ng the importance Of "selfreliance"
n the children of to-day that the work
Il each scholar should be his, and hers
Independent Of help from other stud
nts, in order that they may be the
etter equipped for their different re
OF vocations in life.
An address by Prof Brooks, superin-
sndent of public schools in Sussex
1unty, was based upon three specifics.
ompulsOry law; consolidation Of the
ublic schools in the rural districts. Il
ad favoring a measure for the better -
aiming Of teachers in the rural districts -
A vocal trio by Mrs. Daniel Hirsch,
RS. Charles d. Abbott and Miss Lewis:
vocal solo by Mrs John d. Brooks. IL
I'd a piano solo by Miss Mary Smith N =.
mpleted program Of unusal interest u
Mrs. William P. Richards, of Wash y
gtOn, D. c., has presented the club III
th beautiful glass pitcher bearing u
e club emblem-the daffodil. The sa
i was heartily appreciated and ris. u
9 vote of thanks was extended to 'e
rs. Richards. 10
Monday, April Srd, will be History va va
y, Mrs. P. F. Causey, chairman. iei
Milford chronicle., 1905-03-31
Undertaken MarvlI in Milford.

The young man whe has moved to
Milford and opened the undertaking
business in the APPEL Block, in North
Milford, is highly spoken of by the
Darby, Pa Progress, in which town
he was in business nearly two wears.
and where he was recently married
The paper says: "Since he Iauncbe,,
out for himself Mr.. Marvil has con-
Quoted many funerals in this section.
and his work is spoken of in the high
est terms. He is thoroughly up. to- date
IN all matters pertaining to the business
and his kindly and courteous manner
peculiarly fits him for his chosen pro-
fession. During his residence in Darby
Mr.. Marvil has made many warm
friends and he goes to his new field
with the best wishes Of all for success. y
Milford chronicle., 1905-03-31
RECITAL ON THE
NEW PIPE ORGAN.
Tuesday Evening. April lIth, the Date.

Three years ago the Presbyterians be
gan a fund for the purchase of new
pipe organ. The Christian Endeavol
Society took hold Of the project with
much enthusiasm, and by hard work
and the kindly assistance of the whole
congregation and outside friends, have
succeeded in raising about 81, 900. The
timely gift Of Mr.. Andrew Carnegie
made possible the purchase OF a fine
Estey Pipe Organ.
Carpenters have been busy all this
week making the necessary changes in
the audience loom in preparation for it.
The instrument will occupy the entire
space back of the pulpit. A large choir
platform has been added, capable of
seating chorus choir, and door has
been placed in the end wall on either
side communicating with the back
stairway and the PASTORS study respec-
lively. Workmen will begin the erec.
tiOn Of the new organ next week and
all will be completed by Monday, April
10th. The organ will be used for the first
time on Tuesday evening, April 1lth.
They have secured the best of talent |
for this occasion and our people will be
favored with a concert of high order Of
merit. Nothing Of the kind has ever
been given in Milford before and it
should be literally patronized. They
desire to dedicate the organ free from
debt and deserve encouragement.
The recital will be in charge of Prof.
Henry s. Fry, Of Philadelphia, organ
ist Of one Of the city churches. The {
soprano sOlOist will be Mrs. Corrine
West Anthony ; the tenor solOist will 1
be Mr.. Howard Y. Berry, and the cor. q
netist, Mr.. F. Nevin West, said to be t
the finest cOrnetist in Philadelphia.
The program follows: 4
sonata, D major, Allegro moderate, Larghetto. a
Allegro vivaee Felix Alex. Guilmant. n
4 viii EXtOl Thee, soprano. Sir Michael Costa d
'Ihe Holy Night .................... Dudley Buck n
Pilgrims Chorus, cOrnet.......... Richard Wasner
Variation Serieuses, Felix Mendelssohn- -BarthOldy
King Ever Glorious" from THE CrucifxiOnh . Z,
tenor, Sir John Stainer II
az Sapflecio.-.. f. Eemagre "
b. BenedictiOn Nuptiale. fired Holiins
Echo Song, soprano and cornet Il
rand Ohertoire de Cecelia..... Edouard Batiste n,
The Lost Chord, cOrnet........... A. Sullivan 3
Inc PuDeani tenor.............B B. Van de Water in
F. Handel =.
Tickets so cents, for sale at Milford !"
Pharmacy. All seats reserved.
Milford chronicle., 1905-03-31
Church News.

Presbyterian Church.-The meeting
Of the Christian Endeavor Society will
begin at O'Clock. The leader will be
Miss Lena Short.
Avenue NJ. E. Church. - Epworth
League meeting next Sunday evening
at 6 80 O'Clock. Topic, "The Making
OF a Christian His Food" Leader.
Charles Macklin. All are invited.
Christ Church.-April 2nd, (4th Sun
day in Lent Mathis, Sermon and Cele.
bration, 1880 a. M; Sunday School.
l.45 p. m st. Faith's Guild, Thursday
evening evening prayer O'Clock Wed.
nesday, Thursday, Friday and Satur.
day.
Milford chronicle., 1905-03-31
Coming!

Franks Carnival of Novelties and
Mammoth Gift Festivel will open al
Armory Hall, Monday evening, April
Srd, for one week, an up-to.date com.
psny producing first-class performances
nightly with entire change Of program.
Our special features, assisted by Mr..
and Mrs. Chas. York, the refined YER
sltle sketch artists; also Mr.. and Mrs.
Haney in their refined singing and
dancing Billie Nelson, the gentleman
in black, who never fails to please his
audience; Prof. ShedmaD, in his aero.
batic ami ariel performance; also Black
Art Mystery Thomas Gray, the silver
lounge vocalist; Master Glen, the boy
vocalist and comedian Miss Smith.
the lady musical artist, performing
upon variety Of musical instruments. !
Everything as advertised by this COM
pany carried out to the letter. Our
Grand Free Gift Fsstivel takes place at
each performance, consisting of fine
'llverware, watches, jewelry, novelties,
Sc. Everyone stands an equal chance.
Every act and feature as representa-.
Prices 10, 20 and 80 cents.
Milford chronicle., 1905-03-31
The Blue Hens chickens Cook Book.

The Blue Hens Chickens Cook Book
made its bow last November a chicB
of the cook book committee of the Mil.
ford New Century Club, and is prob
ah'y the first such publication of such
an organization. 1t has received a
warm welcome from all Delawareans.
and indeed its fame as purely Della
ware publication, giving instructions
how to prepare the good things of life,
which no one can do better than the
ladies in charge of this book, has trav-
eled beyond the borders Of our little
State. Orders are constantly coming
from the South, West and the New
England States. They have been ap
preciated as gifts tO our friends, and
there has been a unanimous endorse
ment Of the following dedication by
Mrs. Virginia Causey Lloyd:
The Blue Hens Chickens Cooking Book
Should be in every household nook
For you will find on its pages fair
Good, tried receipts, both rich and rare
Ihe knowledge of which in days to come
VIII be fully enjoyed by everyone
The Sunday edition of the North
American says: "Tn way it is a re.
markable book, something in the ma
ture Of a compilation Of the Folklore
OF people, a gathering together of
data handed down around the family
fireside through several generations of
famous cooks and housekeepers." 1
The books are on sale at the Milford {
Pharmacy. The price of this valuable 1
household work is so cents. Mrs. G. I
w. Marshall, chairman of the com. I
nittee, will fill any mail orders with 8
70 csats added for mailing. t
Milford chronicle., 1905-03-31
Bnilding Notes.

7. D. Pierce is building an addition
to his residence on South Walnut street.
Charles G. Fisher will build a com.
binatiOn home Of brick and wood on
South Walnut street.
James F. Anderson is building new
stable and barn in the rear Of his resi-
dence on North street.
Frank Richards 70 adding to the resi-.
dence on NOrthlFrUnt street, which Is
to be occupied by DR.. and Mrs. Walter
L. Grier, and making a remodel Of the
entire house.
Milford chronicle., 1905-03-31
Short Items Of News.

Mr.. Lollis Queen, of Frederick, will
sing at the morning service in the Pres.
byterian Church next Sunday.
The steamer Endeavor, that once ran
between Milford and Philadelphia, has
been sold by her owners in Baltimore
to parties at Norfolk, Va.
There will be a ladies minstrel given
IN the near future, for the benefit of
the Milford Volunteer Fire Depart
ment. Watch for the date.
Milford chronicle., 1905-03-31
For Improved Roads.

Voters and tax payers Of the Tenth
Representative District, of Ken county,
are requested to meet in Firemen's
Hall, in Milford, On Saturday after.
noon at 2 O'Clock. April sth, 1905, to dis
cuss "GoOd Roads Improvement, " and
tc see if it is advisable to increase the
ta4 rate seven cents to raise one thous-
an6 dollars, to be entitled to receive the
same amount from the State, as pro.
videe by a recent enactment Of the
Gens jail Assembly.
N BY ORDER OF COMMITTEE.
March 3Oth, 1905.