The Coeur d'Alene press. (Coeur d'Alene, Idaho) 1892-1907, 1905-07-15
KEEP YoUn EYE ON IDAHO.
description Of the state r.hibn =, the air

Lewis and Clark Fair GFoundus,
Portland, Ore, July IL. while you
watch Tacoma grow, keep your eye
on Idaho. - The Lewis and Clark |
exposition in the thirty odd days It
has been running has developed one
fact that ought to constitute an
object lesson for every community |
that wants to advertise itself. Per |
haps the two most talked Of com |
munitiss on the fair grounds are
Idaho and Tacoma. Whyg Because
each has d catchy slogan that Is on
every body's lips, and that con
seqaentiy proves a perpetual reminder
10 every exposition visitor that there
are two such places as idaho and
Tacoma, And, after all, what more
could Idaho aud Tacoma ask from an
advertising standpoint than to have
their names ia eyeEybody's MOUTH
Tacoma Was first TO introduce the
idea Idaho waa frst 10 realize its
wonderful advertising value aud
hump herself to get a mate for 1t.
huge letters on a CONSPICUOUS bank in
sight of every portion Of the sKposi'
tiou grounds, these simple words
''Watch Tacoma grow, livery one
took II up Ii was like the tune Of
popular song that everyone huzns
until the sheet has 1000, 600 sale.
TacomHus nay they hear of nothing
but that byword, and, incidentally,
TacomAna do not give anyone q
chance 10 bear anything else.
So some clever idAhoan caught
oB' and made up the eouplst
While you watch Tacoma grow,
Keep your eye on Idaho. +"
lat tho Gem Of the Mountains has
one advantage over the hustiing
pugr, Sound city. While Tacoma
has ouly comparatively small eH-
hibit la tho Washington state build
ing. idaho has al entiye structure 20
hcFsrlf, aud while people read tho
Tacoma sign aud rest content with
repeating tho catrhuOrd 60 every
p~reDu they meet. all who bear the
Idaho slogan naturally gTavttaio
toward tho olive green. rcd roofed
strarsne 80 prostiiy located on the
slut.c Of the bill that oveTIooks
GailI'a IAkv, bovUrument leland aud
the government buiidlnR. the Bridge
- Nations and tho Trail. attoutlun
briae drawn 10 u ~ Idaho. IN
tho form u a large electric sigu over
tho crutrt ~ the summit
Tho proximity 81 dozen snowy
whiio buiidinga south aud southeast
a sho Idaho building, makes lie soft
shades duuhly f,stfui and alluriug
Tho lower door uf tho Gem ~ tho
Mountains structure IL divided into
mining departments. agricultural
dsEaTtm unt, educational and ART
exhibit departments, horticultural
Department. tmo reception rooms aud
cammissiau"ua' offices Upstairs are
all tho private rooms % the habitucl
~ the building Tn. artistic effect
throughout IL the dalnticst and musl
tasty pcrbsps on the grounds. Pre-
dominance "a given 10 dark shades II
carpets. sails and fixtures generally
From 81 to loo visitors a day arr
registering In tho Idaho book. wbicl
u ruaerved for visitors from that ssat'
alone, Large hunters daily inscrih'
their namca Ia the general register
Samr people have n mania for leav
Ing theif surcFacriptiuus, on record
and 1t souu became apparent that {,
have an Idaho book alone woul,
mako luta % atghtaears feel like tb
one irrascihle Middle Wcaterncr
whn aaii We'll. IL cant regisle
bore, IN SO 10 a building where
can
80 well arranged IL the exhthi
space Ia the Idaho building tina
hundreds Of people can be accom-
maIated at one time without crowd
ing Late In tho season. particular
~ In September. this roominess
expected To prove valuable. To civ
detailed description Of the iutefic
would be only to make inadequai
expression Of ita unique get .uI
Such things a. the arrangement ,
the grain display In wall and ceiiin
designs, tho grain pictures Of Chi,
Twisted Hair and uovernor Goodinl
tho life-size sacajawea painting an
the general reposo effect of ilnishin,
aud furniture must be seen TO /
properly done Justice. Many ives
crnera, familiar with the mod,
operaudi Of getting big fair und
way. ask the eStout Of the Idaho 81
preparation. On learning IL vi
$40, 900, as compared for instanc
with Oregnn's half million, surpri
IL predominant at the aohieveme
pereanted.