The morning Astorian. [volume] (Astoria, Oregon) 1899-1930, 1905-03-02
Necessity Of Keeping the Money
at Home.
NEWSPAPERS ARE INCLUDED
Astoria Is About the Only City in Ore.
son Where People Send Money
Out of the City for Supplies
ohtainable at Home.

Patronize home industries, shoul
be the shiboleth actuating every per
son and department of business in As
tcria. Time was when a large numbe
Of the people went TO Portland to pur
chase goods which could have beel
purchased just as cheap from tn
home merchants. The result was
home merchants became dissatisfied
and they were unable to support tn
home newspaper. The Astoria papers
were inclined to criticise the motive!
of some people and during the tive
years of cheap fare between Astorit
and Portland, when a large majority
Of the people took advantage OF III;
cheap rates to go there and do theii
trading, Astoria was at a standstill
Retrogression ana inactivity became
apparent
The Astorian has endeavored to in.
culcate into the minds of the people
the necessity of patronizing home mer-
chants, and it's efforts have been ap-
preciated. The result is that business
along all lines has been stimulated
Merchants began enlarging their stores
and increasing their stocks, until to-
day the stock carried in the stores OF
Astoria are equal to those carried in
Portland, Merchants report an in
creased business and an air of pros
perity pervades the community. There
are, however, few junk stores in As
tcria that DO not appreciate the eff
forts of the press in trying to increase
their business. BY junk stores is
meant, those merchants that are car
rying stock of shelf-worn goods
which have accumulated by reason of
their not letting the public know that
they were in business through the
medium of the press. Every merchant
in Astoria ought to advertise, if for
no other reason than to encourage the
newspapers to work for the upbuild-
ing of the city. A newspaper cannot
exist without the patronage of the
merchants.
There is another matter that is de-
serving of the consideration of the
commercial organizations of Astoria.
They too should patronize home indus
tries. An Astoria newspaper is a home
industry. Heretofore when these or
ganizations have had any advertising
of the resources and grand possizili.
ties of the city and county to do, they
have invariably given it to an outside
publication. There is not an instance
on record where an Astoria newspaper
has ever received one cent for ad-
yertising Astoria. Every dollar of the
thousands Of dollars spent has gone
to outside publications. The result is
that through this manner of advertis.
ing, not one dollar of capital has ever
been brought to Astoria. Not one en-
terprise has been secured; not one
farmer has been brought to the coun-
ty. Such advertising is recognized the
same as patent medicine advertise
ment in an almanac, and has no in
huence with eastern people.
There is not capitalist, a farmer
mechanic or investor con-
locating in any certain To-
cality that does not send for a copy
1f the newspaper published in that To-
raiity. They may have received tons
of illustrated pamphlets and circu-
lars, but this does not satisfy them.
They know that they are simply an
advertisement, usually highly colored,
and they carry no weight. No one
realizes these facts more than does the
for scarcely a day passes
but letters are received asking for
NOpy VI tIie pdpeE' IL Ille paper Is Weli
filled with advertisements and looks
it convinces them that the
city is prosperous and a good field for
investment. ..-..
One reason why the newspapers
have not contained more descriptive
articles Of the resources of the city
and county, is that when any money
is to be paid out for advertising, itI
Invariably goes to some outside pub
ncation and it is money virtually
wasted and no beneficial results has
ever been obtained from this mode Of
advertising. The newspapers are dis
couraged, and a continuation of the
present policy will result in the press
refusing TO publish any descriptive
articles of the county. 1t is just as
essential that money spent for adver-
tising the city and county should be
spent at home, as that people residing
here should trade at home.