The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1905-12-21

was TO advertise; and the citizens
pulled together.
When I say advertised. I mean
that they never stopped advertising.
Los Angeles is known as the most
public-spirited city IN the United
States There are no moss backs -
in the - City of the Angels. They
realize that what is for the public
good, means also good TO the indi-
vidual
While in Europe, discovered how
far-reaching was the result OF this ad-
vertlslng. Everyone knew about Cali
fornia-oh. yes They spoke OF II as
country by itself. not at all as part Of
the United States. They might be
laboring under the impression that
Texas IS the capital of Chicago: but
they knew more about California than
1 did. It was the place of big things.
It's trees touched the clouds, and its
canons ran down into the center of the
earth. They had the equatorial meas
urement OF its marvellous oranges down
pat, and were willing to swear that
pumpkin shells. were employed as
coaches. I am not sure, but I think
they Jumped in the Grand Canon of the
Colorado, the Mississippi river and
the Rocky Mountains, together with
Yosemite, the big trees, the climate
and other big things Californian.
All this was done by advertising.
The enpurpled, storm-played Fastener
wishes to find a climate less strenuous.
He is like schoolboy with holiday,
he would play ball, i. e., spend his
money where he can get some pleasure
out of life
California says: Come! The
gamest fish that ever took a hook has
its habitay in the waters off Santa
Catalina. Are you fond of golf? You .
can play the year round in California.
Is motoring your hobby? You can /
journey from Monterey to San Diego; i
and no matter what the month else
where, you VIII find it June all along
the way. 1t is possible to roll snow
balls on Mount Dove, and descending
thence, to pick roses in the gardens of
Pasadena. Al Coronado, surf bathing
IS the favorite mid-winter sport. -
Then, in the midst of fall the COM
forts of home, the Fastener is
borne TO ''Our Italy, The Santa Fe
and the Southern Pacific attend to this
n proper style. Their Limited trains
are palaces on wheels.
The problem OF transportation, it
would seem 10 me, is the greatest of
your difficulties. Your modern trav-
Ter wishes to be carried " softly"
lie IS not going to recommend to his 4
friends a trip that must be endured, (
ather than enjoyed, even though the
nd be the - Paradise of the Pacific !
When once this matter is adjusted,
nd when Hawaii becomes better
znown to the world at large, I predict
for Hawaii. No longer, in
Honolulu, viii the shack of the almond
we'd one who scours the family linen I
eface its principal thoroughfare; you
will be building fine residences out 4
hat way. Once in while the public
pirited man Of millions viii ensure a !
eason of opera by heading subscrip-
ion list with good, round sum.
7alks, with stereopticon accompani-
nent, on the attractions of other
stands of the group, viii be given at
he hotels, TO be followed by ezcur-
ions at excursion rates.
Meanwhile. your hotels are not keep Il
ng their guests amused. Every I
four-bit restaurant IN any town Ct :
ize in California knows The draw
ng'' qualities Of music a dinner.
surely they could manage 1t once 4 E
week here
The manager of a Tourist hotel IN
southern California is popularity sup
,osed never to sleep. He hasn't uime.
lie must keep his guests amase.l. first,
asst and ALWAYS. There are tallv-bo
rips TO nearby places of interest, I
lances, automobile rides, musical pro- I
rams and other and more unique ex
ursions into the field OF entertain t
nent. And II pays.
J. TORREY CONNDR.