The daily morning journal and courier., 1905-03-30
MANY NEW FEATURES.
GRAND OPENING AT HOWE &
 STETSoN.S STORES

STETSoN.S STORES. Vast and Varied Supply of seasOn's
 Newest and Best OHerings-A Year
 of Wonderful Progress-A Dining
 Room to be Opened in Accordance With Metropolitan Plan Employees
 Vote fer Changes in Time to Meet
 New Conditions-MOst Satisfactory
 Arrangements for AL
 Spring is symbolized at Howe x stet sons not only in the soft pretty apple blossoms in the charming windows. but in the bright, cheerful array ol spring stock, which is found Ill every department of the store.
 A year of wonderful progress anu multitude of changes has been passed by this firm. This year has seen general alteration of the store and remarkable system of improvement and expansion. The store Whlcn shareo in the opening yesterday is vastly lnl- proved over that which put on US spring dress twelve months ago. Ana as this has been such year of prog ress, so is the outlook for the next. It is not surprising then that the opening here becomes so important an event.
 As is generally the case, the ladies were out in large numbers, and the variety of the exhibitions and quality of the goods elicited most favorable comment. The display in the dress goods and silk department seemed to attract the gratest comment. By the greatly increased counter space the firm was enabled to show more goods to better advantage than ever before.
 Black and white check goods pre- dominated, but while being much in evil dence, did not eclipse by any means theshowing of eolinnes, mohairs, cash mere and the sheer goods Everything in the line of dress goods was to be seen and great was the pleasure man ifested by theladies with the tasteful selection made in these goods. In the silks all the new shades and makes of goods were being shown. Plain and changeab1e taffetas, bond taffetas, printed warp taffeta and the Louisenes held the attention of the ladies, and the great varity shown proved the great care the management had taken in their selections. ..a I@~,-r 3
 One feature will be the cloth suits, the new tailored effects, which every woman is proud to own. Never before have such makes been shown in New Haven, backed by the successes with which the Howe Stetson goods have hitherto been handled. There is no end to the story of the Howe & Stetson suits they are success in every particular, and the variety of them to select from Is infinite. @
 New models are shown in corsets, something that the women know espe cially about, the new models. for 1905 and also the old styles, which have also found such a large sale at this store; and in the matter of shoes, the Howe & Stetson company can draw the attention of the multitude. One fea ture in shoes is a very dainty oxford shown in gray suede, with cuban heel. It is a swell thing, and another leader with the house this season is the new pointed toe oxford, with the popular drop toe effect, new extension sole, and full Cuban heel. This is a Newport Atlantic City cut, and is bond to cre- ate a sensation in the city of New Ha- ven.
 When it comes to ribbons and gloves, the Howe & Stetson stores certainly bear the palm. The stocks are larger and the varieties wider than have ever been shown in New Haven before. Es- pecial attention should be called to the varieties of high class ribbons, the de mand for which has been found so large that the supply has been made larger than ever known in the history of the New Haven dry goods rade.
 brand new metropolitan feature which will be introduced for the bene- fit of the 400 employees of this great concern, is the lunch room which will be thrown open on the top floor of one Of the departments of the store next Monday. On and after that day the store, by vote of the employees, will open at S.30 a. m, a half hour will be given the employees for lunch and the store will close at 5:30 p. m. This is in &C., cordance with the latest New York ideas. Also in accord with the latest New York ideas will be the lunch room, where a fine hot lunch will be served to any of the attaches of the store, from proprietors down to cash girls for from fifteen cents upwards. The bill of fare will include one variety of soup, one variety of meat, one vegeta- fble, bread, cake or pudding, tea, coffee or milk, all for the price indicated. Elk tras may be added if the clerk desires a1a s,aoes fo., s,.a4