The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1905-10-27
PASADENA CALIFORNIA.

EAOADENA CALtF Oh MA
Mr.. George Harlan sends the edito
of the Herald a little folder setting
forth the advantages and attraction
of beautiful Pasadena, California. 1
must be lovely place; and certainly
is growing place. Just after reading
be little folder, if the editor had Oh
his moving clothes he would certainly
make a bee line for Pasadena. By the
census OF 1900 it had a population q
only q, III; now it has 81. 500. Its
maximum temperature Is S5.S: the
mean temperature being only 598. II
has 81 churches, public hospitals, :
sanitaIiums, 81 fTaternal organiza-
tions, II clubs. hanks, with upwards
of SIS, 0OO, 600 deposits, 2 daily news
papers ana every thing else in COM
mercial way that helps to make pros
porous and pleasant the social and bus.
mess life OF citv.
"Orange Grove Av nue., the
little folder says contains scores of
millionaire residences; the air Is red
olent of sweet, scented flowers, which
bloom all the year; and winter, with
sleet, snow and freezing winds, is
unknown, What delightful place
hat must be.
On the margin of the folder. Mr..
Harlan writes, mo saloons, and no
grass in the streets So beautiful Pasa
dena is not only fortunate in what 1t
has, but in what it has not,
Some OF these attractions and ad-
vantages Columbia has not and can
never have some of them it has;
others of them it has not but could
have. Pasadena had an ideal climate
to begin with; that is all; the balance
1t got from advertising. Its early pro-
motors, who discovered it's delightful
and health restoring climate, begsn,
to talk and write about it, and in
a sense invest in it. They said to
themselves, when the world finds out
what a fine place this IL. the people
will flock 10 it. We will first invest
our money here. then we will tell the
world what we have found. They did
not hide their find under bushel
They did not wait for the SLOW, tedious
way of the people, just enc by one,
little by little. finding it out for them
selves But they went to work in q
progressive, energetic, business way to
builG up their town, and they have
succeeded wondrously. They dlscov-
cred, what very few of the business
men of Columbia have yet dlscov-
cred, that the best way to build up in
fortunes, is to give some time |
and thought and money to building up
the town.
Pasadena has Board of Trade. with |
900 members. Columbia has no Board |
of Trade, no Chamber Of Commerce,
nothing of the kind. Pasadena adver-
ties regularly. systematically. IN all
kinds of ways; III the magazines, in |
the newspapers. by folders; any old
way. just to tell the world about Pasa-
dena. Hence they have grown in five
years from population of 8, 600 to a
population of over $1,000.
Whv should not Columbia have a
Board of Trade? Why should Column
bia not advertise? Why should we
people who expect to live and die in
Colunb ia not go to work to build up
Columbian If Columbia tax payers,
owners and business and pro.
'essional and working men; if Column
o1a people would get move on them
'eves and organize Chamber of Com
nerce and draft Col Jno. W. Fry into
IeIvice, and get him as much inter
ssted as he has been in the Fair Asso-
station work, and get right behind
lin. and when he says give, give. and
what he says 90, do, Columbia would
Increase in population and wealth in
he next five or ten years nearly OF
quite as much as Pasadena has. Co.
umbia has advantages and attractions
'lenty to build on. All that is needed is
intelligent, systematic advertising.
md some organization to look after
individuals and enterprises that want
o come this way, and Columbia,
llready the best town in the South,
would take on new life and bloom and
blossom as the rose.
Suppose we try it, Suppose. if you
ire interested in the subject you con-
inue the discussion through the
)lumns of the Herald.