The Montgomery advertiser., 1905-12-19
More Pages, More Adver- Using, More Readers. THE MANAGEMENT
 Is CONGRATULATED Business People Proud of Newspaper Achievement. Patronage was Greater Than That , shown by Any other News paper in the County--Copies
 of Edition Already
 Exhausted.

The Christmas edition of The Adver- tiser issued Sunday morning broke all records for newspaper making, not only in Alabama but in the entire South. Never before has a paper been issued in this section of the country which carried so much good reading matter; never before has a paper been issued in this section that carried so many inches of advertising; never before in this State has a newspaper of 100 pages been issued.
 This record making achievement is enhanced by the fact that the reading matter in the big edition was carefully selected and most of 1t was written by Alabama writers. Again the paper was profusely and artistically illustrated It is noteworthy that 237 of the illus trations were made in The Advertiser building by Advertiser artists and by Advertiser engravers.
 The best evidence that the public ap- preciated this enterprise on the part of The Advertiser is shown by the fact that the management was not able to supply the demand for copies of the pa- per. Twenty-six thousand seven hum dred and sixty-one copies of the paper were sold and several thousand addi- tional copies could have been disposed of had they been available. At the Cir culation Department of The Advertiser it was said yesterday that orders con- tinued to come in for the big paper and that a force of men were busy advis- ing patrons that the supply had been exhausted.
 Letters and telegrams congratulating the paper and its management and stan poured in yesterday and scores of bus mess men made it a point to call at The Advertiser building and express their qualification at the success of the Christmas edition of Its great adver- tisemept of Montgomery. One man said that the fact that a newspaper with such enterprise was published in Montgomery was sufficient to impress the world that Montgomery is a great and growing city. N
 Great Advertising Record.
 The demand for advertising space in the big edition was never so great. It broke all previous records and went ahead of any other paper not only of this section but of the whole country.
 Victor H. Hanson, Advertising Mana ger of the paper, discussed this point interestingly yesterday with reporter:
 From an advertising point of view" said Mir. Hanson, "the Christmas issue of The Advertiser, was the most re- markable newspaper ever printed in the United States, comparatively speaking.
 notwithstanding the fact that but four weeks were devoted by the Adver- tising Department to the soliciting and preparation of the advertising copy, the volume of advertising published reached the phenomenal figures of B. 913 inches, or equal to 424 columns. Of this 6,676 inches, or S19 columns, were used by the wide-awake merchants of Montgomery for their holiday an- nouncements. The remaining 2.237 inches, equal to 105 columns, were filled with what is called foreign or out-of- town advertising.
 ''The Advertisers Christmas issue of December II, 1904, contained 1895 inches, and filled Dtuety-two pages. This paper established a new high-wa- ter mark for newspapers in the South- ern States in volume of advertising carried, and has never been equalled by any newspaper in the United States outside of New York, Chicago and St. Louis Now comes along. the Christ mas issue of December 1T, 1905, with it's 8,913 inches of advertising. and It's 100 pages. or 1888 inches more adver- tising than was contained in the Christmas issue of 1904, and eight pages larger in size. It is fact, be- yond dispute, that no newspaper In the South ever published so large an edi- al the volume of advertising printed in this issue was ever cqualed by any newspaper in the Union, save the three above. Certainly no news paper in the South ever approached this issue of December 17 in volume of advertising.
 When the size of Montgomery is as compared with Atlanta. New Orleans, Memphis. Nashville and I I.ouisville 1t is all the more remark able that The Advertiser should have printed this record breaking volume of 
 All Handled at Home.
 "One of the most remarkable tea- lures of this great edition Is the Tact that the advertising was all handled In The Advertiser office, within a very short time, and the regular run of ad- yertising in the daily issue, which IS abnol mally large at this time, was In no way disturbed. showing the splen- did physical capacity of The Advertise er;s mechanical department for the handling of Its remarkable advertis- ing patronage. Another interesting feature so far as the advertising Tn this issue is concerned. Is the superb illustrations that appeared in many or them. and the splendid typographlcal effect that prevails throughout the ad- yertisinF in the entire edition. No newspaper in the country gets up US advertising in more attractive shape than does The Advertiser
 ''The largest individual user of space in this great Christmas issue was Messrs. Teague & Sons, wholesale hardware. of Montgomery. They used two full page advertisements, two half page advertisements, and several smaller display advertisements, aggre- gating 4S5 inches of display in this ls- sue. The Hobbie X Teague Company wholesale grocers, A S. Knowles Dry Goods Co. and the, Montgomery Fafr nsed two pages each. Thirty-one tull- maze advertisements appeared in thls issue. .. .s this edition. and one which will att tract a great deal Of attention among thinking people, is the very large vol urne of financial display advertising that appeared. Twenty-Five large dis play advertisements were used by fi- nancial institutions from many States, a total aggregate of 669 inches
 The Christmas issue is the only sneciaI edition issued by The Adverti- ser save a Special Educational Number, which is issued every summer.
 "In order that the public may under stand and appreciate the remarkable