The Saint Paul globe. (St. Paul, Minn.) 1896-1905, 1905-03-31
FRIDAY, MARCH 81, 1905
LOYALTY TO ST. PAUL


The theme of the meeting at the
Commercial club the other evening is
one that appeals deeply to every man
having the real interests of st. Paul at
heart. The subject has often been agi-
tated, but never yet with entirely sat
isfactory results. Patronize home in
dustries is the cry; and it is a more
eminently practical one as applied to a
city than in the nation at large. If the
people of community spend their re-
sources and give their support for the
upbuilding of local interests, it will re-
turn to them many fold.
The greatest trouble heretofore has
been the failure to realize that this i'm
plies reciprocal obligation. Like other
kinds of good advice, this is much
more palatable when addressed to the
other fellow than when commended to
ones self. 1t is the duty, We say plain
ly, of every householder in st. Paul, of
every man who has a dollar to spend
to spend it, if possible, for commodities
manufactured in st. Paul and thus help
build up our own prosperity. 1t is
equally the duty, however, of every
person manufacturing commodity or
having it for sale in ST. Paul not only
to see that its quality is as high and it's
price as low as those of the same ar
ticle made anywhere else in the world
and offered here for sale, but also to do
his part in keeping these facts perma-
nently before public attention.
We are all Of us, probably, a little
lacking in loyalty in these particulars
Take our own business as an illustra-
ton. Anyone taking a street car in st.
Paul at any of the hours of the day
when considerable numbers of men are
riding to or from their homes will find
certain number of them reading
copies of the Chicago papers; and oc-
casionally will even see in the hands
of some citizen a copy of some paper
published in Minneapolis. Now this is
disloyalty. 1t is the business Of st.
Paul newspaper men to see that as
good newspapers are furnished as are
given to the people of any other city.
This they do. Having performed their
part, loyalty to st. Paul demands that
every man who reads a newspaper pat
ronize the home product.
The same rule applies even more
largely in the advertising field. 1t is
apt to be the habit of the manufacturer
of some commodity to advertise his
wares more largely in another field
than his own town. He takes it for
granted that he can get a market here,
and spends his advertising appropria-
ton in trying to create outside trade.
This latter ought he to do and vet not
leave the former undone. In only a
few lines of business do we find TODAY
any extensive advertising of local prod
ucts. There ought to be a great lesson
In the fact that these very products. TO
which the advertising columns. of IT h e
G 10 b bear witness, have achieved a
wonderful reputation and standing:
and that upon them some of the largest
and most successful business enter
prises in the city have established
themselves and gained splendid profits.
Now there are literally dozens or
scores Of first class articles manufac-
tured in St Paul concerning which the
consumers of st. Paul are profoundly
ignorant. Foolish attempts are made to
reach them by circulars, which are
never read; by dodgers and handbills
that decorate vacant lots; by the