Los Angeles herald., 1905-01-18
JuST BETMEEN uS


The growth of The Herald during the past seven
months has been continuous gratifying that the
management is constrained to its pleasure and
appreciation and to seize the opportunity Of conhden
tal chat with its readers and friends.
The newspaper field in Los Angeles has been fierce
during the past year-Aerce in competition for bust
ness and in efforts to drive ahead. Hearst and his
millions have made practical headway with the Ex-
aminer The Record has gained some in circulation
and advertisng the Express is reported to be holding
its own while the Times has probably increased both
in circulation and advertising The Herald has shared
the good fortune by steady advance in its business,
particularly in its circulation Its advertising patronage.
its books will show is far away ahead Of similar
period in past years.
1t should be understood by the newcomers to Los
Angeles that The Herald occupies field entirely its
own II has endeavored to compete in with the
Times nor in yellow sensations with the Examiner 1t
has simply printed clean, bright good newspaper.
containing all the that is worth printing. The
Herads subscription price 10 cents month less than
the other morning newspapers, fact which has APP
pealed to many excellent people who have deemed it
wise to thus save $1.2O year by subscribing for
paper which gives them all the news at cheaper
price.
The character as we'll as the extent of The Heralds
circulation is matter of pride to the management and
of especial value advertisers 1t includes thousands of
persons who are natives here else have lived here
The Herald is part and parcel of their home, daily
incident in the family life that will not be broken
changed for any ordinary whimsical It
to thousands of them on the first morning of their
housekeeping experience 1t chronicled the birth or
their children the marriages and deaths in their house
hold and has been with them through all their joys and
their grefs has shared with their good fortunes and
sorrowed with them in their times of af1icton 1t has
stood by them on all occasions representing to the
hesto of IFS al Is
ment all that honest in citizenship and all that
stands for the progress and development of Los An
geles and Southern California. To these thousands
The Herald is old and valued friend. from whom
they would no think of parting than would the
miner with his partner in the mountains the father
with his children To these thousands have been added
other thousands of the enterprisng fasteners
who have helped people Los Angeles during the past
thirty years.
The Herald subscribers are therefore the represent
atve conservative hard dworkng, honest, God-fearing
people who have made Los Angeles what it is-the
greatest city the map
In Advertising patronage The Herald has steadily
advanced Last Sundays issue, for instance, contained
1O columns of legitimate rstclass, paid advertising
an amount slightly in of any previous Sunday
save one, during the past months Today it is
signing contracts for the years business than ever
before, and hence is pleased with the outlook
In short, the people of Los Angeles know that The
Herald has been prominent institution of this city for
thirtywo years and will be here for the next thirty
two years.
Newspapers of many kinds have come and gone dur
ing this long period-good, bad and indferent-but
The Herald has stayed right here friend when friends
were needed buwark of defense to Los Angeles and
On the firing line when conquests were to be made.
Today The Herald is brighter and better than
before in it's history; up to date in its news, broad
gagged its view of public movements and progress
this great city itself With steadily increasing
patronage well afford to ignore the enmities the
petty fasehoods and jealous assaults of of it's
contemporaries who for selfish business have
conspired to injure The Herald.
The Herald will be here long after some of its i'll
smelling yellow competitors have folded their tents and
gone to other fields. For The Herald is California
instituton-a native son-born and bred in the Golden
State.