Los Angeles herald., 1905-06-18
FURNITURE COMPANY
OCCUPIES NEW QUARTERS
House Furnishing Concern Is Estab-
lished in Its Own Splen-
did Building

The steady, onward march of Los
Angeles is no more sharply shown
than in the wonderful progress made
by its leading mercantile establish
ments. 1t is the consensus of opinion
among travelled people, both residents
of Los Angeles and others, that Los
Angeles excels every city of its size
in its retail establishments; and there
are many who say that in most lines
the Los Angeles merchants excel, both
in the collection of their stocks and
in the housing of them, cities many
times the size of this.
The splendid new building just oc-
cupied by the Los Angeles Furniture
company on the west side of Spring
street, below Sixth, accentuates what
we have said. Aside from the mere
shell of brick and steel, every whit of
the work was done by its own force
of special workmen. who have been
engaged for weeks building what is
beyond doubt the most perfectly ap-
pointed home for a furniture business
in the country.
During the latter half of the week
just past this sumptuous building has
been thrown open to the public and
hundreds, yes, even thousands, who
have known this old-establishedi firm
for years, took advantage of the op-
portunity to learn something of ad-
vanced methods of displaying and
caring for goods which this firm has
worked out.
There are number of special rooms,
any one Of them worth special trip
to the store, and surprises await one
on every side. For the information of
those who like to keep in touch with
progressive movements in all lines we
append a few words of brief reference
to some of the most salient features.
In the model reception room the
treatment is heavy in character, ap-
preaching a foyer or bank entrance.
The woodwork is entirely in black
walnut The wall panels are Of cut
velour with stylings of plain rep and
the mouldings and trimmings are in
old ivory touched with gold. The heavy
cornice is of mat gold.
The walls of the Louis XVI drawing
room are covered with rose silk PAN
els. The styling is silk rep, the
mouldings are old ivory and gold. The
ceiling is entirely handmoulded plas-
81 (N,,k u of tIa HarinI
On the east wall is tapestry paint
ing 6xS feet the work of E. A. Clavell,
entitled Royalty in the Studio of
Vatican"
Modern colonial treatment is used in
the model dining room, the general
color effect being blue. Wainscote,
mantel, casing and cornices are of
oak. Above the wainscote is silk ver-
dure tapestry. The same design is
carried out in the plaster ceiling,
moulding and in the art glass chande-
lier
There is a model den in which the
mantel and all the woodwork is in
fumed oak touched with brass. 1t is
genuinely fumed and not stained. Be-
low the art rails are rep panels stud
ded with brass nails, and above are
silk tapestry panels with Art Nou-
veau figures. The mantel has an
elaborate brass hood and an en-
bossed brass panel. The wine closets
at the sides have art glass doors with
Art Nouveau designs.
There are two colonial rooms, which
are finished in strict keeping. The
decorations are in old ivory. The art
glass and other features are in colonial
designs.
The entrance of the special rooms,
from the drapery room, is treated in
Renaissance style in old ivory and
gold, with wall panels in tapestry, and
exemplifies different methods Of in
terror treatment.
The drapery room is supplied with
cabinets and cases instead Of shelly
ing, made without nails and an example
of the very finest cabinet work. The
sides of the room are fianked with
cushioned seats and the display racks
for curtains are movable. The floor
is covered with a plain Royal Wilton
carpet and the decorations are all In
old ivory
The show windows are a special fea-
ture. There are none like them any
where. The window displays viii be