The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1905-12-31
MCDONALD TO
DOUBLE FACTORY
Big Candy Concern Many Orders Be-
hind During the Holidays.
PLANNING TO CATCH UP
HOW A BIG INSTITUTION HAS
GROWN BIGGER.
PLANNING TO CATCH UP

Picture to yourself a great wheel.
One spoke extends to Nome. Alaska,
another TO New Orleans, Louisiana,
another to Portland Oregon. Picture
other spokes radiating in every direc-
ton and rest the hub on Third South
street between West Temple and First
West streets, in Salt Lake City.
That's where the great factory of the
J. G. Mcdonald Candy company is
located. and from that point its BUSH
ness, even as the spolxes of the wheel
you have pictured, reaches out over
the map of the United States.
During the holidays that are now
ending the great question with the J..
@. Mcdonald Candy company was
not: How shall we secure orders? It
was: What shall we do with our or
ders? From every part of the country
they came. Dealers in Los Angeles, IN
yer. in Kansas City and even as far
east as the Atlantic coast were writ
ing and telegraphing orders.
It would seem that with a capacity
OF 10000 pounds of candy a day this
big Salt Lake corporation would be
able to take care Of all corners. That
it was not able TO fill anything like all
j the orders that came i'm is a striking
! tribute to the excellence Of the pro-
duct. Three shifts Of employees were
on, and still the orders piled up more
rapidly than they could be handled.
+, All travelling statesmen We're called in,
but there was no diminutlOn in the
volume of business, for the mails and
telegraph wires brought it in without
solicitation from the firm or its rep
resentatives. All that could be done
was to supply customers in the order
OF their calls in spite of the best eff
forts of the three hundred employees.
The volume of business has ceased to
be a theory with the J. G. Mcdonald
company. 1t has become a condition
that must be met.
So the plant is to be exactly
doubled. Instead of 10000 pounds of
candy every day, the capacity, as soon
as the building which is to start early
next month is completed, viii be
10000 pounds daily. There is to be a
great cold storage plant installed for
the chocolate department; there is to
be new and better equipment every
where To bring about this an eXpen-
diture of many thousands of dollars
viii be necessary, but the J. G.. Me-
Donald Candy company, firmly i'm
pressed with the trade possibilities of
the country, secure in the knowledge
that 1t is giving an honest dollars
worth of goods for every dollar it re-
ceives, is not hesitating at the outlay.
Those who have been fortunate
enough to see the Mcdonald factory
are not surprised at the growth of the
business. 1t has been said that the
surest way to destroy ones appetite
for candy is TO visit the place where
it is made. McDOnald's is different;
it is the exception that proves the
rule. If you don't care to acquire an
appetite for candy stay away from
McDonalds.
Do you remember the spotless clean
Illness of your mothers kitchen? Do
you remember the Immaculate board
upon which she used to roll her, pie
crust and pat the loaves of bread into
shape? If you do you have such rec
objections you may have a faint ap-
probation of the conditions around
this factory. J. c. Mcdonald, head Of
this concern, has been called q crank
because he rides two hobbies day in
and day out, year in and year out.
The first Of these is cleanliness;
the second IS purity of materials.
Every employe understands the I'M
pardOnable sin in that factory is care
lessness in the matter of keeping clean
their implements and themselves.
No man or man or woman who trans
crosses in this particular can remain
IN the employ of the firm.
And only supplies that are absolute
ly pure find their way into the fac
tory. Pure sugar and pure materials
of every sort cost more money than
te other kind. but Mr.. Mcdonald be-
lieves the extra outlay is more than
Justifiable. In a way he is the custo-
dian Of many thousands of stomachs.
young and old. and he is determined
that no harm he could prevent shall
come TO them.
Purity and McDOnald's candies have
come to be synonymous terms. 1t is
no longer necessary to ask for pure
candy. Just ask for McDonold's.
Whether it comes in an ornate box at
several dollars the pound, or whether
1t comes in an ordinary pasteboard
ar a few cents, the candy is as pure
as candy can be made
Recently the ]. G. Mcdonald COM
pany has been making a speciality of
whipped cream chocolates. They are
put up in many styles, many varie-
ties, from the luscious creams-reaI
cream, toto the chocolate foam that
comes in packages costing as little as
ten cents. And all of the chocolates
are the last word in the art of making
candy.
But this Utah industry that has
done so much for the city and the
state has not built itself up alone. A
collateral industry, the business of
candy-box making. owes its success
directly TO the J. G. Mcdonald Candy
company. for every month to the box
makers here in Salt Lake goes a
check that runs up we'll into four fig
ures from the Mcdonald Candy COM
pany.
The trademark OF the J. G. Nc
Donald Candy company is a parrot.
When you see this brand on a pack
age of confectionery you don't have
to ask If the contents are pure. They
are the product OF the Mcdonald fac