Hopkinsville Kentuckian. [volume] (Hopkinsville, Ky.) 1889-1918, 1905-03-30
GULLIBILITY
OF WOMEN.
Ask Mrs. Chadwick What She
Thinks About Their Suscepti-
bility to the WiIes of SharperS.

Women naturally are rather sensitive
about being officially or otherwise
classed with idiots and criminals.
Equally naturally they resent the i'm
plication that they are particularly
gullible and hence easily susceptible to
sharpers who would play upon their
highly organized nervous tempera-
ments. In a recent attack upon the
patent medicine business, it was i'm
piled that women are the victims of
patent medicine advertisers, because
they are so much more gullible than
men. Well, perhaps they are more
easily fooled, but we doubt if Mrs.
Chadwick, if she were asked her opin-
ion. would say so. As a matter Of
fact, women with their wonderful intui-
tions are apt to be pretty good judges
of what is so and what is not so.
For this reason, women are not likely
to be long imposed upon by misrepre-
sensations concerning patent medicines
or anything else, and when patent
medicine business has steadily grown
for thirty-eight years 1t necessarily
means that it has won the confidence
of the women as we'll AS of the men
who have been and are its grateful
patrons. Such a business as that de-
scribed here is conducted by DR.. Ray
V. Pierce of Buffalo, whose name is
a synonym for honesty and honor in
the business and professional world.
DIR. Pierce has a great establishment in
Buffalo, which is one of the chief points
of interest to visitors in that city. 1t
consists of a large laboratory for the
manufacture of the medicines which
bear his name and a hospital in con-
nection Herewith for the treatment Of
various ailments. This hospital is
taxed to its full capacity at all times
by patients who come from all parts
of the country for treatment by the
large staff of graduated specialists. In
the laboratory the famous DR.. Pierce
remedies are compounded from pure
roots, herbs and barks of known prop
critics and for special purposes. The
charge was recently made that alcohol
was the principal ingredient of these
medicines. The journal which made
that baseless charge was promptly sued
for 100000 damages. An immediate
retraction was the result.
DR.. Pierce is not only one of the
principal manufacturers of patent
medicines in the world but he is
also one of the largest advertisers.
He knows that the essence of deal
ing with the public is to let the
public know that you have something
which it wants, which it needs. But
DR.. Pierce also knows that truth and
honor must be the basis of all business
and he permits no misrepresentation
in any department of his business, not
even in the advertising. Thousands of
men and women have found the truth
of this statement in their dealings with
DIR. Pierce, large part of whose bust
ness is conducted by correspondence.
The charge has been made that this
feature of the patent medicine business
is fake, as we'll as other features, that
letters from patients do not receive at
tention from physicians, that they are
made the subject of fiippant comment
by clerks who read them and prescribe
remedies. This charge is absolutely
untrue so far as DR.. Pierce's business is
concerned. He employs a large num-
Der of highly trained physicians and
surgeons for this work and they give
quite as careful attention to all cases
coming TO them rs does the private
practitioner. All letters are treated
with the utmost confidence and are not
subject TO miscellaneous inspection.
The proprietary remedies are not pre-
scribed for all patients, but prescrip-
tons are given just as any doctor would
give them. And the names and adj
dresses of patients are not sold to
others for sending out circulars.
In short, DIR. Pierce's business is
what it is because DR.. Pierce has al
ways done just what he advertises to
do AMI because his medicines are just
what they are advertised to be.