Los Angeles herald., 1905-05-18
Free Exhibit of Southern
California Products.
BY the Los Angeles Cham
ber of Commerce.

The kiosk is most attractive in it's
new dress of pure white paint bor-
dered with a rich cherry red, with its
walls of plate glass and it's hundreds of
electric light bulbs.
The exhibit surpasses by far all of
the beautiful exhibits of products put
up by the Los Angeles chamber of
commerce, with it's already marvellous
reputation for installing attractive, ar
tistic exhibits.
The tables, window seats, cases and
woodwork are in mission style of a
rich red brown. The center structure
is an octagon, following the outlines
of the glass walls of the kiosk and
built almost to the ceiling.
In this octagon the products are ex-
hibited. The base is in green cloth,
with brown wood panels, on which rest
glass cases lined in cream colored silk
studded here and there with electric
light bulbs.
In the cases are exhibited the ever
tempting products of Southern Cali
fornia. The floor is covered with
green velvet carpet, quite in keeping
with the elegance of the exhibit and
the enchanting beauty of Shasta
Springs. From the top of the center
octagon the peanut industry is shown
by eight pairs of peanut portieres
looped back with silken cords and tas-
sells. over the large windows forming
-. Ii
tifully cut and colored leather drap-
cries.
The windows on either side of the
front door are hung in rich green silk
curtains, and the whole is presided
over by an attractive young woman
wearing a cream white cap, on the
front of which in gold letters is: Los
Angeles Chamber of Commerce." She
entertains the guests from all the pass
ing trains and dispenses literature to
satisfy their ever eager thirst to know
more about enchanting Los Angeles"
AS the man from the north or the
south, the east or the west enters this
beautiful exhibit, with all it's attractive
surroundings, he declares it the very
best advertising scheme ever put on
foot. Passengers reach this spot of
far famed beauty, become enthusiastic
over finding greater beauty than their
widest flights of fancy had pictured,
visit the Unexpectedly found exhibit,
return to their trains with hands full
of literature, with twenty four hours
before them-going which way they
will-with nothing to do but to read of
the marvels of Los Angeles county and
Southern California. The enchanting
mountain road, the indescribably beau
tiful winding mountain rivers, the
pleasant cars, the gracious service, the
incompatible meals in the diner, all
add clearness to the glasses through
which the many passengers read their
much priced literature.
The genial secretary of the Los An
geles chamber of commerce and his
valuable assistant, whose handiwork
can ever be seen on all these attractive
exhibits, cannot conceal the happy
smiles that are lurking up their sleeves
over this greatest of all their great ad-
vertising schemes. No earthly para
disc can surpass or even compare with
Shasta Springs. The many leapng,
rushing falls of water, plunging from
the very tops of the mountains down
to your feet, are a source of delight in
daytime and a fairy scene at night,
for electric lights of varied hue climb
up over the foaming waters and throw
their bright colored rays far out among
the beautiful pines of the mountain
side. This attraction alone would SEEM
ingly be enough for Shasta Springs, but
at her very feet the beautiful Sacra-
mento river, plunging over her rocky
bed, foaming in rapid descent, turns
and bends through the mountain gorge
and completes the most beautiful of
all California beauty spots One hears
1t said: ut certainly cannot surpass
Yosemite" Probably not, but Shasta
Springs is within immediate reach of
every one travelling from San Diego to
Siskiyou and is an inspiration and a
rest to every one who looks upon her
grandeaur,
Los Angeles county may we'll be
proud of this, the luckiest of all her
lucky hits in artistic advertising.