Los Angeles herald., 1905-06-06

city. This city OF hotels with residential
population OF about 40,OO0 people, who devote
vosr ,eer {me Tor about three . & months in tno
Think Of III Try to comprehend what Atlantic
lily ,,a,. is and you will be able to picture in
your mind what Venice OF America bids fair
to be within ten years.
Property on the board walk at Atlantic
CITY, for distance Of more than mile
on the water front between Heiuz's Pier and
front foot. The season there lasts for the
SIX weeks during Lent. and about seven
Ihe remaining months, or three-quarters Of
the year, nearly every hotel and a great
many many business houses are closed, 80 that
they must make years interest on their
investment at the rate Of $4,000 per front
foot for The land without the improvements
during one-quarter Of the year, which places
valuation on the property at the rate OF
Sn 900 per front foot for the actual season.
now, II safe profit can be shown upon
valuation such as that at Atlantic City, st2, 900
a front foot making all allowances for
changes and conditions popula tion, etc. what
is to prevent realizing here on similar prop
osition an equally safe return present
valuation of but. say, 5000 per front foot,
which Is but one-twentieth OF the frontage
value at Atlantic city. And this too, takes
no account OF Increase In value Of the prop
erty itself, which must follow with tho in
crease in population, and the popularity
which Is bound to attend such a resort as
venice. Is planned to be, standing absolutely
alone, and unequalled on the Coast, for natural
advantages, amount Of expenditures pro-
improvements
1t is to be remembered that people do not
go to the beach TO money. Quite the
contrary they go there to spend 1t freely;
Or In their own phraseology, Ito have
good time" Hard times are practically un.
known there. and the money flows into sucti
resorts every day In the year. Especially so
Is this the case at beach resorts in South
ern California where the equsble climate not
only permits, but encourages an outdoor life
Of pleasure the entire year round.
Now, there are many beach resorts on the
Pacific Coast, out there is only one Venice
of America Don't Watch 1t Grow" but
grow with 1t. 1t is the nearest beach to
Los Angeles which is our center of popula-
tion, the Mecca for all people who wish to
enjoy the finest all-year-rou climate on
earth. Millions Of dollars worth OF actual
and proposed improvements have been con-
tracted for, and are being rushed to compile
ton as rapidly as possible. While many OF
these improvements will be completed and
ready for the opening day, July IS, the most
extensive. and those which will show best
what Venice will be when completed, cannot
be finished for several months. Among others,
1t is the intention to build six-story FIRE
ward avenue. between the Speedway and the
sont. This hotel will be completed
in time for the winter business beginning
about December /. Many of the weather.
class who have patronized Santa Barbara and
Coronado for years will stop there, as 1t will
fully equal the Hotel Coronado and the Pot
the great advantage OF being within four
teen miles, a thirty minutes ride of Los
Angeles. In addition to this there VIII be
all-year-round amusement and entertainment
at Venice that will excel anything ever pro-
tected on this Coast
The elaborate canal system with Its nun
dreds OF beautiful all-year-round homes, In
stead of the usual unslghtly beach cottages,
will make Venice the most ideal City OF Homes
in Southern California Lots on these s, canals annals
days, and account Of the restrictions and
the value of the lots none but substantial
residences will be erected.
Windward which
actual center of all beach property laying pc
tween North Santa Monica and Playa Del
Rey, is an S5toot street with sidewalks 10
feet wide each side Of the roadway. 1t
is 800 feet in length and extends from tho
bathing pool to the beach front. All buildings
on this street between the electric railway line
and the beach front must be brick. and con-
form in style of architecture to Hotel Ven
ice. The upper stories of all buildings are 70
be built over the sidewalk making an arcade
10 feet in width, with 121z feet openings be-
tween the large iron columns Windward
avenue has been so laid out that 1t Will always
remain the most prominent Ior notes JUS ous
ness etc. of any street in Venice; In other
words. 1t was the intention OF tine promoters
of Venice to concentrate the business ana
pleasure on this beautiful avenue, and keep
it there Windward avenue will always re-
main the pre-eminent business center of the
Venice Of America, and therefore assuredly
promises a lucrative return FOR an invest
ment Property this street has treoled IN
value since 1t was sold by the Aooot Kinney
Company one year ago, and there is every
indication that 1t will double IN Value again
within ninety days. Values now 800 to
$500 per front foot and as the entire length
of III. street is 500 feet. very little is to be
had at ANY price, and 1t is not only possible
but altogether PROBABLE that lots on Wind
ward avenue will be worth |loOo per front
foot within ninety days
1t is like finding money to buy any Wind
ward avenue property at present prices Many
of us have sat around for the last five years
and remarked that the people were going
crazy over beach property there being nifty
miles OF beach frontage between North santa
NnyHf n
Los Angeles; but regardless OF the croakers
and calamity howlers, beach property mas
been getting more valuable year after year
and we have neglected our opportunities ana
allowed the other fellow with more nerve and
foresight TO grow wealthy while We croaked.
1t is all good but some is better than others.
It is now a case OF the survival of the
httest; some one beach resort must and VIII
forge ahead Of all others; Venice is TT:
Get busy; go to Venice: buy property; make
money. We believe that the strip OF land
incorporated under the name of Ocean Park,
of which Venice is the center Is and always
will be the greatest beach resort In Southern
California. Why? Simply because of the con-
'certed and aggressive movement on the part
of a few men VINO, were able to build ana m
most ideal spot on the beach for a resort, IN
stead of allowing the place to ''just grow
reasons as to why Venice of America will
lead all others. We have named only few'
but we believe they are sufficient to cause
you to look into the following proposition
We have the exclusive agency OF two lots
rs feet in width, making so feet frontage on
the northeast corner OF ble Speedway and
Windward avenue, being so feet on Windward
avenue, 81 feet the Speedway, and 90 feet
on 20 foot alley in the rear. This piece
of property is the cheapest on Windward
avenue considering the location. we
will sell lease or oulld 10 bult
tenant A building must be erected on
the lot within short time. Plans are now
being drawn for a four-story brick building
with basement elevator, steam heat and ey-
cry modern convenience. We believe that this
lof will be worth $1,000 front foot within
ninety days. and can deliver the same at
very low price II taken within the next few
days before improvements are commences,
after which time the price will be raised ami
the property sold subject to all improvements
made II you cannot put UP all the money
REQUIRED for the lot together with the build-
ing TO be erected will incorporate COM
MANY and you can purchase any amount OF
stock desired upon which will guarantee
10 per cent per annum, (neO on the invest
ment as we have a party who VIII take
the entire building and pay a rental equal
10 10 per cent OF the cost or the Dulld-
ing and the present price OF the lot, an
nually in advance provided we VIII give
ten-year lease: and he will secure the owners
SO that the annual rental VIII be paid regard
less OF any adverse conditions should any suoh
arise In addition TO the. 10 per cent net
on the investment, we believe that the entire
property will double in value withh TWO
Years and every share OF stock become worth
double the price paid for IT. II you want
safe Investment that Will pay ~ per cent
net annually together with the pront that
will assuredly accrue in uhe increase III Naiue'
then look us up. We are In position 70 hahule