The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1905-07-14

throughout every section of this and
adjoining counties, and also IN other
sections of Tennessee aud IN other
States-a circulation which 1t would
be lmpossIb BILE for a Mt. Pleasant paper
TO obtain on account of the central To-
cation of Colum bia and the fact that 1t
is the county seat of the best county
in the State, two advantages which
Mt. Pleasant. of course. cannot claim.
With the combined circulation of the
Chronicle and that of the Herald. the
western, or Mt Pleasant portion of
thu county, from which the local mer-
Giants hope to draw the greatest por
tiun of their trade. Will be reached ss
II has never before been reached by
any newspaD per. and there will be very
few homes in this territory to which
the Herald VIII not be regular daily
or weekly visitor. Hence the Mt.
Pleasant business man can safely de-
pend on il that his advertisement in
the Herald Hereafter will reach the
people he is after much more effectively
than they could have been reached
through either of the papers heretofore.
In assuming editorial charge of The
Mt. Pleasant Department of the Herald,
it is my purpose to devote the same eff
fort and energy for the advancement Of
Mt Pleasant and it's busin IS, social,
religious, educational and other inter
ests as have always exeIted through
the columns of the Chronicle. With
the additional business which will be
gwen the Herald by reason of the con
solidation, it will be necessary to in
crease the space devoted to the Mt.
Pleasant Department, and | hope to
conduct that department in such a way
that it will reflect credit upon our town,
and be the means of advertising our
many resources and advantages much
more extensively and effectively than
has ever been done before. With the
increased circulation of the Herald, the
news from Mt. Pleasant will, of course,
reach thousands of people who have not
gotten it heretofore, and for that reason
the Mt. Pleasant Department will really
be more valuable to our town than a
local paper.
1t is my purpose to give all the local
news of interest through the Herald,
the same as it has beer given in the
Chronicle, hence the change is one of
advantage to Chronicle subscribers by
reason of the fact that in addition to
getting Mt. Pleasant news, they will
also secure all items of interest from Co
lumbia and other sections of the county,
which it was impossible to give in the
local paper.
With this explanation, and assuring
each and everyone here and elsewhere of
my deep and lasting gratitude for their
support and patronage in the past, and
soliciting a. continuation of that support
through the Mt. Pleasant department
of the Herald ia the future, the Chroni-
Gle folds its teri and retires from the
field.
The Mt. Pleasant Office of the Herald
will continue TO be located in the In
gram Building, where either Mr.. Young
or win be, found each day to receive
orders for advertising, subscription or
job printing, and any news items handed
to either of us at the office, on the
streets of elsewhere, will be appreciated.
For the present, my Office in the jack
son Building will also be open each day.
Call US over either of the telephones.
10 conclusion, desire to announce to
the newspaper fraternity that have a
first-class newspaper and job printing
plant, complete in every detail, for sale,
and will be glad to correspond with
anyone who may desire to purchase
such plant.
Very truly,
RUFUS Z. JACKSON.