Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1905-04-01

Ing Tlauberts summer house a COM
mittee has been formed IN Rouen and
a fund has been opened TO which his
admirers are asked to contribute,
That there's lot OF money to be
made out OF literary relics, whether
genuine or not Is being proved right
along. Tho latest Instance comes from
Paris where an imaginative old clothes
dealer has just succeeded In getting
more money out OF certain pairs OF
trousers that never belonged to Victor
Hugo than, according to all accounts,
the novelist ever was able TO flnd In
those that did. This ''ole Gle man In
question appeared not long ago at n
house In the Rue Lcyigne, and present
ing pair OF faded though still present.
able pants" assured the concierge that
they had belonged 10 the author OF Les
Misorlbles' and that he had just
bought them Tor so, The concierge
believed the tale and passed II on to
several people I'm the house with the
result that the old clothes mans prem
lies We're invaded next day By RAJ
nacious crowd Of curiD hunters To
these he sold single buttons off the
trousers at pretty good prices, and
finding the demand still brisk, parted
with whole leg for 500. The remainder
OF the supposed "rellov the venerable
miscre1nt kept for another district,
where he succeeded IN getting even bet
ter prices eventually parting with the
second leg for $780, Realizing that there
was a little gold mine IN the thing, the
old man lost no time in producing other
remnants of the poets trousers which
he palmed Off at fancy prices in differ
ent neighborhoods. Finally, however,
the police got wind Of the matter and
finding that the supply of trouser rem
nants was out Of all proportion to the
dead writer's wardrobe, arrested the
cnterprlslng salesman who by that
time, had cleared about $40.
All things considered, England has
taken rather kindly 20 American adj
yertlsng methods but evidently the
Fatherland will take lot OF convert
ing In this direction The two qualities
which the German newspaper reader
demands in an advertiser are modesty
and brevlty, and when these are not
displayed he gets mad. To advertise to
the extent Of quarter a column Is con-
sldered "hombaslt" In Germany as n
certain Anglo American business man
took the above mentioned amount OF
space IN a Berlin newspaper to adver-
tise a well known patent medicine. A
few days after the lad" appeared the
editor Of the newspaper wrote to him
stating that he had been summoned
and fined for giving II publicity and
that he expected the patent medicine
man to reimburse him. IL seemed that
the advertisement was considered
"bombastic." No other advertisement
occupied more than one or two inches
Of space and one of the subscribers to
the newspaper Informed the local police
that the quarter Of q column was of
tensive and irritating 70 readers gem
orally. The authorities did not I'm any
way question the efficacy of the medi-
cine, the editor was fined merely for
OFFENDING Teuton susccptibilitles.
Probably American advertisers will
be able to adapt themselves to German
ideas, but they will have to walk
warily at first. To begin with, the
Teuton frowns upon street advertising
and bill-boards are almost prohibited.
And when 1t comes to advertising
drugs, n delightful vagueness must be
maintained. A patent medicine vendor
Is not permitted to say what disease his
wares are Intended to cure. An asthma
medicine, for instance, must not ~
represented as remedy for that COM
PLANT The advertiser may set forth
only what general effect his nostrum
viii have upon the system, and leave
readers to figure ont for themselves
what ailment It is intended to cure.
HAYDEN CHURCH