The Minneapolis journal. [volume] (Minneapolis, Minn.) 1888-1939, 1905-08-04
CITY NEWS
TELLS HOTEL men
HOW TO ADVERTISE
SIOUX CITY PROPRIETOR ExToLs
THE NEWSPAPERS.
No Other Advertising Medium Worth
Money and Effort Newspaper Is a
Thing People Want and Will Have
Association Elects Officers and Ad-
journs with Banquet at Ryan.

The Northwestern Hotel Men 5 asso-
citation closed it's sessions last evening
with a banquet at the Hotel Ryan, ST.
Paul. which was made interesting by |
several papers on timely topics. One Of |
the most interesting addresses was made
by William A. Kent OF Sioux City,
Iowa, proprietor Of the Mondamir and |
Garretson hotois, whose subject was |
"What Kind of Advertising Pays |
Best?' After saying that reputa- |
ton for good quality Of meats, coffee
and vegetables, and for prompt and
clearly service was an Invaluable adver-
tisement, Mr.. Kent said:
II do not believe there is any other
| line Of advertising which will pay as well
| for hotels as limited advertising in the
| daily papers. All special programs di-
rectories, blotters, cards, pictures of the
| hotel, or other money-getting stunts are
| comparatively a waste of energy. l like
| a newspaper as an advertising medium
| for hotel because do not want to take
a chance in making my announcement to
the public. 1 want to be sure OF making
| it, Life is too short to take chances.
| The newspaper reaches thousands of
| travellers every morning and evening.
| When you are coming into city your
| evening and morning papers are sold on
the train 100 miles down the road and
| they are the first greeting the guests OF
your hotel receive from your city. They
make your announcement before the run
ners have a chance to cry the name of
your house at the curbstone or hack
stand
The newspaper Is full Of things of cur
| rent interest and not many Of them suff1-
cient to absorb more than passing inter-
est and your advertisement In daily
paper stands an excellent chance Of being
hun
the newspapers to find your card II they
happen to be strangers in the city.
Papers Arc Information Bureaus.
The special programs, blotters and
cards do not contain articles Of general
interest, and people do not interest them
selves in the advertisements carried on
such publications.
The newspaper is the daily bulletin of
events. When reading a newspaper peo-
pie are always In a news receiving mood.
They are in search Of information. They
want definite knowledge of what is go
ing on in a town, and before they get off
at the depot they will have read the pa
pers and have good idea of the business,
the politics, the police news and other
things in the city. This Is the time and
place to add to their information that you
have a new hotel, with 200 or 300 rooms,
office and that your rates are SO to 81 per
day. The newspaper is the place to look
for such information, and the newspaper
is the place for the advertisement OF pro-
gressive hotel men.
If there is any merit in cumulative eff
feet, and we all know that there is, no adj
vertising can compare with a newspaper
card. There can be no consecutive
thought in running out a bunch of cards
now and then, or mailing blotters to 9TH
er hotels to use on their registers or
writing desks If you buy 10000 cards
/ and 10000 blotters every month, at a
large expense, you get a circulation equal
I to one days advertising every month In a
| newspaper, and it costs you more.
| Six Hours a Week with Papers.
| ~ People want the newspapers. They
don't want innumerable cards and blot
tiers. They would not stop to pick uI
your card if they dropped it, or to read
| the name Of your hotel before they filled
q blotter with ink. But they would rage
like a cold north wind if they failed to Sc
! cure their evening paper or If 1t was not
delivered promptly. The newspaper, yor
say, is cast aside in an hour, but 1t is
there again the following day, repeating
in it's advertising columns precisely wha
it had the day before and if a man spends
" an hour a day with his paper, he spends
six hours a week with your advertisement
before him. You can't get away from {
newspaper advertisement any more thar
\ you can evade a newspaper reporter, and
q like the poor, they are with us always.
1 Training Of Bell Boys.
Ed J. Mannix of Sioux Falls read =;
paper on els 1t Worth While to Train
\ Bell Boys or Have a Manual of In
struction for Them to Studyg' H
took the affirmative.
I Several other subjects peculiar to tn
hotel business were also discussed a
= length, after which the election OF Off
I GERS for the ensuing year was held. !,
I Rome Miller Of Omaha was electe
} president; B. M. Johnson Of Mitchell
s. D., was reelected secretary. Th
following state vice presidents wer
I also chosen: A. A. Pocock, st. Pau
for Minnesota; G. A. Bacon, Gran
Forks, for North Dakota; r. II. Ken
Huron, for South Dakota; 9. L: Kings
lev, Waterloo, for Iowa; and 9. II: Val
Norfolk, for Nebraska. The next cor
3 vention of the association will be hel
at Omaha. t.r..~. g. -