Iron County record. [volume] (Cedar City, Utah) 1893-1982, 1905-07-14
Friday, July II, 1905.
ABOUT ADVERTISING.

tnlH WeBk IDe IlTSJ We nave 0au from
our local merchants for long time.
The Coop. used to be regular adver-
tiser, and made good interest on the
money they invested for printers ink
but we are informed that the board
tied the hands of the management
and instructed the superintendent to
cut out the adj. The trouble with
merchants in this part of the country
is that they look store pay expend
cd for advertising just like so much
given to the paper for nothing, in
good profit on the expenditures
advertising will invariably do il it
is judiciously managed.
Speaking of advertising, we arise
to remark that there is not a poorer
set of advertisers in any town OF its
size in the United States than the
merchants Of Cedar City. There is
not paper on our list of exchanges,
big or little, great or small, good,
bad or indifferent, that does not re-
ceive more advertising from its local
merchants than The Record does.
This is a sorry admission and does
not speak much for the enterprise of
the merchants of town that boasts a
bank, water system, state school
and other improvements and advan-
tages, but it is the truth, just the
same. For months past there has
not been a line of advertising for any
merchant or store in town, with the
exec tion Of the two dr'g stores,
who are contributing their portion
towards the maintenance of paper
in the town right roaylly, notwith-
standing they do not derive half the
direct benefits from their advertising
that the regular stores could do from
theirs.
It is not because you have not been
asked for the advertising. either, Mr..
Merchant. You best know how often
yon have been approached for "a
small adj. " and how often you have
made the excuse that you had nothing
to advertise; that you had been In
business so long that everybody knew
you, without advertising; that when
you have sanything that does not sell
we'll all you have to do is to throw
il on the counter, mark down the
price and it soon goes; that there is
no money in the country and conse-
quently il is no use to advertise
that it is nearly stock taking time
(the season of all others when enter
prising merchants use large advertis
ing space in order to convert as much
CT their stock as possible into CASH,
and go IL would not be worth while
advertising that you will see about
it and let US know some other time.
All these and many other excuses are
used to combat the arguments we
have urged in favor of advertising.
Do you suppose this is course
that is likely to result in the devel-
opment of our country? Do you
think the appearance of the advertis-
ing columns of your paper will have
a tendency to bl ing capitalists to the
town Don't you know that the men
tai comment of men with means,
when they look at the paper, will be
that you are lot of leeches whose
code of ethics is 'get all you can and
keep ali you get, )" and that this ia a
good place to keep away from unless
they wish to sink their money with
no prospect of getting any of it back
againY Have you not enough pro
gressiveness to realize that a good To- |
Cal paper is an advantage TO a town,
or do you hold with one of your
number, with whom we we're in con.
versation some little time since, and |
who admitted that as far as he was
concerned, he could not see that it |
was any advantage to him to have a
paper published in the town, though !
it might be benefit to some.
DO you realize that The Record is
too good paper to be spending its
life effort IN town in which IL is
totally unappreciated, and that some
fine morning you will awake to the
fact that you missed it and took big,
long step in a backwards direction
when you refused to support your To-
cal paper and compelled it TO move
to q more up-to date and appreciative