The morning Astorian. [volume] (Astoria, Oregon) 1899-1930, 1905-05-14

Anybody may be able to suggest
Nuw he would do your advertising
Better than the other fellow, But few
are ahae to suggest a plan OF adver-
sising for YOU. until the other follow
Szs I'D the way. Imi:atcrs or SO.
ezsssd improvers are all right In Ger,
shkn trades, but advertising men. gen.
orally speaking, are born to lead, and
ff based on conservative plans, their
s4.vice leads to success. It's the imi-
fxtar who wants everything to stand
eus boldly in black type. The origi-
Kxfnr puts argument into his ad and
mas II readily the multitude--in any
sspe
600
This does not mean that you have
10 nIl your space with lengthy, drawn
sxaf statements regarding your mer-
ehsndfse. A concise statement, con-
xzsniug food for thought and buying
Asoentive. IS what you must give the
nsader Of = newspaper. The intelligent
rs1ler and we think our readers are
au Intelligent. peruses every page to
Rnd the news He may not read every
Maarg rs carefully as he does some
HrEzE but the newsy items are al
vzys read. Is your ad newsy?
coo
n requires more than ordinary care
10 select suitable stock-cuts to be used
m YOUR advertisements. Freak cuts
are no longer the so. Plain illustra>
aiuxes OF your merchandise are more
attractive and convey some valuable
szfprmation. when p.op.r text goes
win them,
Some men viii find 1t more profitable
ao hire help to carry out details and
keep books. etc, than to do II them
selves It's the big mans place TO
pzzn and look after the plans. once
hssS as employers two brothers. both
sT whom were good statesmen. While
snfE ene was fairly good manager.
When engaged with them, one broth |
E was around the office most of the
afEne. doing little good. advised him
IN gC an the road to seek new trade.
He seemed afraid, especially on ac-
count of possible bad debts. Finally.
Y persuaded him to try It for awhile,
suing any distance he cared to. HIS
Assther took the home territory. and
\ assumed charge of the office. having
q stenographer- bookkeeper. The fore
man held down the shop. In six I
Hmnnths the output was nearly doubled.
The firms name is Lewis Bros, candy
manufacturers and jobbers at Newark, Z
" J. The courage stirred UP in the I
elder brother then, has stood him in
good stead ever since. S
Geo Ii
System is absolutely necessary to
abtain the best results. You may be v
whzt Is ordinarily termed successful
Ant ycu are not getting the best re- Q
burns from your business at the leas,
INST. unless you have system.
Some employees are expensive, even u
d a nominal salary. while others may Is
a0re than earn their salary by In a
returns and the amount of n
sorry they save you. Thus the best x
selp Is the cheapest in the end. u
600 b
III seems as II the local interests =
zhich have such matters in charge =
md certainly should have them at
Ieart, have again missed big opporA
unity, this time afforded by the con- ,if
'eEtion of the Order of Railway Con, u
Iuct0rs. held in Portland last week. al
soDiuctors everywhere are conceded u
b be men. Of more than ordinary INTEL 81
lgence- Consequently they take in
quickly and are equally
eady to lmpart the information which W
hey gain TO others with whom they lgC
Ume in contact. Those who have or
rzyeIIed much know that conductors p;
re- looked upon as a walking infor- tn
nation bureau, SO that little knowl- al
'dge or Astoria's industries given IN
hem, might have been of considerable it
,alue for Astoria in the future. fl
600 I'm
n would have been easy for the al
aramber Of commerce. for instance, to as
rrange for two or three hours stop Ise
wer of the daily excursion parties Of Ice
Unductors who passed through here
nd had so minutes for dinner az
foefer's. A few carriages or large 70
uting traps and an experienced guide 10
r committee Of representative men, lur
trip to the mills and to the cam fe
cries, a view Of the new city hall, Isr
and court house f?), ana ca
he trick would have been done. A bi
small expense little W
ime and who can tell how much good at
night have resulted from such a eli
Ourtesy- N is too late for this oc-
ASTON But it's never too late to do
atsIe next time.
0CG pr
Those who have notion that one tr