The St. Louis Republic., 1905-12-10
SUNDAY PAPERS FOR THE PRESENT.

.
AMI recreation.
II must interest our readers to know that the
sunday Republic has recently gained 2NO0O in cir
.uatien. the high water mark Of last Sunday being
lll.SO and to learn the reasons for that strong
ap-spring. Journalism. like every other business
I,rofessio" pursued by men. must progrers or
-trNgraie. POSress Goes not mean simply holding
your own ground in the hot pace Of modern actvi-
ties. The wspaper must so forward relatively
4 is going backward. As celebrated editor lately
exclaimed. THE watchword Of real success must
ever he onward and upwardr' Doubtless every
ofler feeIs the same way about his business.
:. grow to keep up with other growth. It
aust ouipace conditions in order to make real ad-
'ancemcnt
Under this essential principle the Sunday news
apers. that ID to say the important newspapers Of
ne country. have made extraordinary progress in q
,,artercentury. Their area Of work had increased.
they had adopted numerous features to keep
with the demand Of conditions. the demand for
lrser and more comprehensive productions. They
ad crowded their pages with an Infinite variety Of
natter. special stories. pictures and 'stu6' Of
Magazine character. They had grown bulky. cum
n"rs"me redundant. The magazine work was not
II the first class The illustrations. though many
# them were good. were unsatisfactory. But guam
:iiy and variety Of material seemed fl the bill.
The more the papers did It, the better they sue
.cded. This growth Is aptly described in q recent
iit"rial in the Philadelphia Press.
There arrived q time. though. when quantity and
ar.ety did mean further progress. a. the Press
ur,her observes. Keen observers concluded that
;.,is kind Of progress had had its day Quantity
and variety needed some distinctive quality. In
viduality and quality seemed to be the demanded
factors. The principle Of excellence Wa working
lovr IN ~ hnu,o q
r"blem for editors and publishers. Did you ever
stop TO reflect upon what a taxing thing II Is to
furnish the world with something new. ever new
md in addition something attractive. day by day.
:ninterrupsetily. forever: That philosopher who
declared there was nothing under the sun
.yould have made poor journalist. II Is the
apers business to discover and develop the some
ling new"
II became manifest that the papers were de-
ycl"PinG nothing profitable along the O:d
'rinc.p'e. They might work over the same ma
;erial. They nigh. redress and refurhish. expand
fary mo1lify-hut the old clothes were the same
Ni,h q tremendously active earth revolving on its
,xis every twenty four hours they might always
ave something fresh. but how to give II q new
.ress?
ont II Necessity. rather out of progressive p
gcs>. evolved the new idea. II was sourcetl In q
-ss Of huik. ~ feature cf picture Of the sort
u thing that your captous critics among the lofsily
'.liectuai disdanfuly term 'tommyrct"-hut ,hes
N-y Z" the new principle WAS n", much the Idea
{ contraction ~ improvement and character
i"n' dwarf IN" Sunday papers. big they are.
Ut give them better form and higher quality
Along This line grew the general conception os a
>"'n.wh hat different and more distinctive sunday
rap"r which We have been working on The
sunday Republic. The change has become marked
II IN. past twelve months. and The results T. .he
,ar.r. ar- proofs q: the wisdom Of rh. plan The
E-i.u:,!i. Ike the Press. makes claim whatever
{ originating. I. puts forth claim ~ leading
4 a Journalism" anything Of fha. sort, I,
mas simply made the best Of lie" iha' came car,
from putting It's head together With ,he heads OF
"'h.r .r"a' progressive newspapers In other cities
The !.a finds partial expression In distinctive
departments. All the large Sunday Journals give
Substantially che n varying form.
What distinguishes from another are II. special
characteristics outside 81 the news Tn. SUNDAY
H.Tuhi.cs individuality /. in i,s carefully coa,..i
and sorted material In several department.. adapted
:" the real wants u intelligent. uptcda,e c.aas
Z readers There Is something in The SUNDAY Re
public Tor ",s-y..iy. aud everything s In is
proper ;la>'. easy "a find.
Tie sunday Magazine = = powerful attraction
= Itself /, IS e1un! in artist" and literary values
:" absolutely III. res. iude;'~ndsp. T. --ici..as n
'he trnk~talis To par';~uIari.e /, 10 better
asSsr'r. than Golfers. than Ha-rers or raslies
w.~kli~<. l, s ,he superior o: tie Saturday Even
isS in<. in he nsld, equal n quality or Ia
CO.. ara greater in roin, o: circu!s,ion Manifest.
!. Stage newspaper cou,d ;be c,-, Of such
publication and inc!n:e Y ~i'hnu; extra charge
wt'a regular rrpl-s of the paper. TT. SUNDAY
Masa,ce 'ss product of ; combination % several
%. re creates. journals In the United States I,
-. c:rcIia'ion % considerably . million
ccrss
THIS ass,cis'ea enterprise makes pia;a why the
Magazine Afford to buy the t--; literary and
artistic wars n tie word Conan noyles s,o.y
81 Sir Niee,- which began In .asf Sundays uuur.
.~r Sc."s. II vii - followed by other
~osks - sS~ nsvs ws:.ssS
The caasaaine has . somp-sen: ard sa,,l.u! s-l..
ba, IL 10 uode1 The senesal direction of B.ard
Of Can,.cl EAe editor d the rki.sdelph:a Pres.
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