The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1905-12-03
Good Words Cannot Be Bought.


receiving through the See America
First crusade is of d character that
could not be bought with money-much
of It. This advertising covers the en-
tire nation, and Is carried into every
country in which the English language
is spoken. Ii is certain To result in
great and permanent benefits TO the
city and state, and Incidentally TO the
egtire west.
Many of our citizens believe this is
not true They do not see the adver-
Using matter here in Salt Lake. This
is due 10 the fact that advertising is
intended TO bring not the righteous but
sinners TO repentance-it is intended
for outside consumption. Literature on
/ Salt Lake and Utah is now TO be found
everywhere In the United states. Some
of this, especially that distributed by
a certain hotel. is prurient stuff, il is
true. but the mass of il is good. one
of the best factors i'm the advertising
of Salt Lake and Utah to the outside
world is the bureau OF information. One
day last summer, for instance, il hand
ed out advertising matter To the repre-
sentatiVes Of seventeen states.
advertising that is 10 be effective
on the climatic, scenic and industrial
advantages Of Utah must be COntinu-
Gus, high-class and absolutely truthful
The west can make good on absolutely
true advertising. II must never be
lamboyant, meretricious or mislead-
ing"
AS to Certain Papers.
At this point the speaker took n sci
entific fall out OF certain newspapers.
"If the angel Gabriel" ne said, were
20 come suddenly To earth. wings, trum-
pet and all. and with one blast call all
men TO judgment, these papers would
be unable to find type large enough To
chronicle the fact. Their best efforts
| would have been exhausted in telling OF
! dog fights and like events.
salt Lake is the center of a grow
| ing country; but not of a grOWn-up
country-fOrtunately Contributing inn
mensely to its trade was the transpor-
| tatiou victory won by the Commercial
| club as the result of the freight sched-
uie adopted March IS, 1905. This made
| il possible for jobbers materially TO eX-
| tend their operations.
Aud yet, Notwithstanding this. salt
| Lake merchants and business men
must be alive TO the fact that trade
! competition is SO fierce that they can
not continue 10 do business unless they
are vigilant and tireless in their activ-
| ity.
Things That Must Be Remembered.
SAT- LAKE ana L IAN
| should remember that they cannot do
| business unless they put upon the mar
| ket articles of commerce at least as
good, IL not better, than offered by
competitors operating from Missouri
river points. From an economic stand
point il is undoubtedly wise that home
consumers buy when possible home
made goods; but consumers ought not
10 be asked to pay a higher price for
I inns ~
( for superior goods from abroad. They
Will not do il, anyway.
THE best advertisement that can be
made for any Utah product is found
in superior quality. That advertising
( is effective aud viii do the work. Moth
ing else viii.
Is Against Bonuses.
Experience in almost every city in
( the west has proved cOnclusively that
enterprises asking a bonus are never
successful. OF the dozens OF such en-
terprises established in Denver in the
past ten years, not one is in existence
today.
a great many new industries might
be esta blished Ia Salt Lake with profit
/ 10 Investors. They would add 90 the
wealth and Importance of the city. But
the idea that salt Lake furnishes a
profitable field for every kind Of man
ufactmng under the sun is absurd and
ridiculous. Any man or number of
men having money for Investment in
manufacturing enterprises has sense
enough to know upon which side his
bread IS buttered. Any claim on the
attention of such men must be of such
a character as TO be capable of demon
stration. II not. il viii not be consid-
cred and must fall.
If a wall We're to be built around
Salt Lake City now it would not stop
lis upward growth Ten years from
now will see il the commercial indus
trial and educational center of the n