The Intermountain Catholic. (Salt Lake City [Utah] ;) 1899-1920, 1905-08-26
THE DEVILS ACADEMY.
How Agents Are Instructed to Sell
"Thirty Years in He'll"
(Standard and Times. )

STANDARD and Times.l
a new history of the Thirty Years
| War is being disseminated. War be-
| ing defined as hell" this book is
properly entitled Thirty Years in
He'll" The work is said to be the pro-
duction of former Catholic priest,
Bernard Fresenborg. Father Christie
pher Goelz, of Golden, ILL.,, gives the
Catholic Columbian" a sketch of the
wretched mans careerr, which shows
plainly enough that he made hell upon
earth for himself while in the ministry,
and doubtless for others, too. 1t is the
old story of debauchery and degrade
ton, and then turning to the enemies
of the church he had disgraced to beg
an apostate's pittance. The vile stuff
he now spewS out in his madness of
shame is published by the North
American Book House. st. Louis. The
flaming prospectus which the firm
sends out gives lot of endorsements,
all bogus, since not single specific
address accompanies the names, but
merely the name Of the state in which
they are supposed to live. We may add
that these publishers seem to he par
ticularly desirous of getting lady agents
for this shocking farragO, and in their
instructions they tell them minutely
how to read and emphasize the foul
and unutterable things properly, so as
to catch the impressionable. The de-
lfberate rascality with which such
work of pollution is devised may be
gathered from a few paragraphs from
the circular. No dancing master could
be more careful how to instruct his
pupils in the glorious mysteries of the
art. Listen to these directions:
In approaching a lady or gentleman,
If you are not thoroughly acquainted
with them, you should say: rs this Mr..
or Mrs. So and So?" Gas we would ad-
wise you to learn the name of your
customers before approaching them if
possible) Then say: 81 am John Smith
from Providence" OF whatever your
seated if possible.) Immediately say:
Il have called upon you to tell you
something that ! do not believe you
Know. (Stop just a moment and give
your customer time to think) Then
say: Have you ever heard of Bernard
tresenborg, the ex-Catholic priest, who
was priest in the Catholic Church for
thirty years, but who in the last year
left the Catholic Church and wrote the
most scathing book ever written by
mortal man, entitled Thirty Years in
Hell; or, From Darkness to I,ight?'
tHere stop for moment and look your
customer square in the eye) Your
customer will generally, of course, say
NO Then say: Il just want a few
moments of your time to show YOU this
book" At this time bring forth your
prospectus and hold it close before your
customer, and point to the title stamp
ed IN black ink on the front cover. and
read the title in a slow manner. and
1ust malt moment, then quickly turn
10 the authors picture and say: '"This
1-d
Ior thirty long years was a Catholic
priest. but who has renounced the faith
ana is the author of this great book
Immediately now turn to the title
page and read every word of if in
foW' earnest tone of voice, and alWays
endeavor to have your customer 10
your right, as you can show the book
pettef tnan you can if you have your
customer at your front or left AS soon
as you are through with the title mage
turn 10 the authors announcement
and read about half of it, or if your
customer seems very much Interested
you can read it all. Then at once turn
10 the list of illustrations and read six
or eight OF their titles and then i'm
medlately turn to the table of contents
ana read six or seven chapter heads
tnen without any loss of time turn TO
the hrst illustration in the book. and in
- NNi9'AliCN NO1CS EeetO the printed mat
ter under each picture, and give your
customer just barely time to look at the
picture. Then Immediately turn TO the
nrst chapter head and read the head
hnes Just above the chapter but it is
not necessary to read all the matter of
each chapter head. However. if your
customer seems greatly interested. we
would advise you to do so. Then i'm
meolately turn one page over. and Won
VIII md few remarks upon the ~
ter and a testimonial. You should al
ways read these remarks and each of
the testimonials, and then immediately
turn TO each chapter head and each
illustration, and so on through the en-
tlre prospectus, never forgetting 10
read all the remarks and the testinon-
lal throughout the entire prospectus.
You now come to the last printed
page IN the prospectus, which YOU win
IND just before the blank pages for
Your subscribers names, and this mage
you should read in low, earnest. dis
tinct tone of voice. and when Won are
through Immediately hand your pros
pective customer your pencil and re-
quest him or her, as the case NAV be
TO write their name on this line. :" iudi
eating with your pencil which line Won
mean.