The sun. [volume] (New York [N.Y.]) 1833-1916, 1905-02-08
The Business Ideal OF The Connecticut
Mutual

| Every business or enterprise undertaken
! for a distinct and particular service to the
| public, and which assumes TO offer men some
thing they truly need. and something for
| which those who need IL should be willing
! to pay It's true and necessary cost carries
within itself an ideal OF method peculiar aud
necessary TO the purpose Intended. appro-
! pirate and effective to the form OF result
intended and essential to its perfect reaiilI-
! ton.
Especially is this true Of mutual life in.
| surance. II takes note of the great fact
| that no who has married Il wife and made
her dependent on him. and brought into
the world helpless children yet more de.
pendent, hss assumed toward them ana
toward society itself u responsibility not
only for their daily bread. but Tor all thu
manifold needs OF their whole dependent
future. which he cannot shirk and remain
true man. responsibility which, IN tho
great majority OF cases. 1t takes his whole
normal lifetime rightly TO discharge. and
one which his earlier decease must leave
unfulhlled TO the great loss aud injury Of
his dependent ones And tho risk. the danger
OF this loss. rests upon them day by day aai
every day. In the great majority OF case,
there Is IN hand no financial provision fully
adequate and available TO replace for all
their future that which his family would
lose in LIS death. There Is but way
in which that prov sion can be made at once
and Kept always ready and secure. he
must insure Ais life for the benefit OF those
who will lose by It's loss. In no otherwise
can his responsibility be fulfilled for their
whole future. which is as much his TO provide
for is their present.
And II Is tbs which we offer to do for him.
for them; 10 take his money while he lives,
and TO the fullest extent that money. much
or little. enables US. u provide for them when
he is gone. Its a sober undertaking; IL is ais
duty; II Is our trust And because IL is his
duty. and elton whose benefit goes
TO others, but whose burden falls Oh him and
in order that the benefit may be as great as
possible 10 those who need IT, and that In pro-
portion TO the benefit given the burden on him
may be as small as possible. We offer 10 do
the business on the mutual plan: to make no
profit out Of 1t for stockholders but to charge
him a premium which is certain to be ade-
quGte. and then. year by year by careful
selection of risks. by proper Investment OF
reserves. and by economy in expenses. u
save as much OF that premium as possible
and return it to him year by year. SO that
each year he gets his insurance at its actual
yearly cost TO the company.
And the fun meaning OF mutually ia. that
what the plan does for one 1t does equally
for each one. II does not set up scheme
Of deferred dividends for twenty years. make
each man pay his fun premium each wear
regardless of what the actual cost has been
for the year. make him leave with tie company
each years surplus from his premiums u be
forfeited II he dies or lapses. and 10 be finally
divided UP by the one-third- or less-ot
those who survive and pay throughout the
term: a speculation by each one in what be
hopes he may not lose but some one else viii
pool 10 which all contribute, but which
few only Will divide; gamble as - Who tiose