Los Angeles herald., 1905-09-03
MdrShutZ
Optical Go.

Almost twenty years ago MT. .. ".
Marshutz of the Marshutz Optical Co.
opened a modern optical establish
ment in this city. From the start this
business was in the front rank among
it's kind in Southern California, and
this lead has been maintained by the
firm ever since, AS Mr.. Marshutz
gives the very details of his ever
growing business his personal atten-
ton, il is no wonder that we must
concede It to be the finest and most
successful optical business of its kind
on the coast, not excepting San Fran
cisco. Any new scientific develop
ments appertaining to the great sci
ence of optics, any new mechanical
improvements devised or invented
which are an advance in the manu-
facture of spectacles, eyeglasses and
lenses, are Immediately taken ad-
vantage of by the Marshutz Optical
Co. for the benefit of this enterprising
firms clients. AS an instance to the
expense this firm goes to take care of
its patrons interest, we mention the
building and purchase of special
fre-proof safe, fitted with a card in
dex cabinet of $1,000 capacity, the only
one of its kind on the Pacific coast,
for no other purpose than to keep
thoroughly protected all the examina-
ton records and prescriptions for
glasses of their clients, which number
now into thousands and tens of
thousands. Frequently patients break
a lens which was made years ago. and
are afraid this might entail extra ex-
L IN
supposed loss of the prescription: but
we have the prescription on file in our
fire-proof safe and can duplicate 1t,
even If it is ten, fifteen or twenty
| years old.
| Mr.. Marshutz was the pioneer in
many improvements in the fitting up
or suitable, up-to-date devices for
testing the eyes. He was the first one
| In California who used a complete
darkroom combined with electric
| lighting devices for testing of eyes
| In order to insure absolute accuracy.
In the mechanical department he was
the pioneer in the grinding of lenses
IN this city and applying electric
| power for that purpose. His pioneer
oevlces are now used in every first
| class optical store on the coast He
is the inventor and patentee of the
| now famous "Aurocone" spectacles.
the easiest fitting spectacles on the
! market; he also was recently granted
additional patents for new invention
| OF MS appertaining to an entirely new
| style OF trial frames. Speaking par
! tlcularly OF the scientific part of the
optical business, this firm excells in
It's equipment and, what is more, In
the ability of its founder and his as
sistants to apply the equipment, so
that the results achieved thereby are
tne pest to be obtained. and highly
satisfactory and pleasing to the pat
rons OF this firm. Mr.. Marshutz spent
the better part of year east several
times to take up the study of special
| oped of late years in the progress OF
| optical science and the fitting of
| glasses. The excellent work of this
hrm has been acknowledged also by
| many leaders in the medical profess
sion, who refer many clients to the
Marshutz Optical Co. for the correc-
tion OF refractive errors, knowing we'll
that when taken care of by this firm
| the results can only be one Way-
| satisfactory. 1t is conceded that this
| firms work is so we'll known every
where that 1t can be truly said of It:
"Marshutz glasses fit the eyes. Ask
your ne1ghbor"-now a household
| word in this city amongst people who
| wear or need glasses.
Next to the eye, the most important
organ which we possess is the ear.
II
the many requests from clients which
this firm has received, 1t investigated
| the latest and best instruments in .he
| market for the relief of deafness, Such
| instruments were found in the product
| of the Hutchison Acoustic Co. of New
York, whose exclusive agent the Mar
shutz Optical Co. is for all of South
ern California and Arizona The in
| struments, which have now a world
i renowned reputation and which re-
ceived the gold medal at the st. Louis
fair, are the ACQUISITION, to enable
the deaf to hear, and the Massacon,
| for the correction of deafness. The
1 Marshutz Optical Co. has received
| many complimentary letters on the
l unparalleled success attending the use
| of the Massacon and ACQUISITION. 1t
is impossible to express on paper the
| full benefit that mankind has and will
| derive from them. When we take into
| consideration the fact that more than
I ten millions OF people in the United
States alone are suffering from deaf
ness in one form or another, 1t is not
L surprising to note the worldwide in
terest manifested This interest is ac-
centuated by the fact that one-half of
this great number-who have hereto
4 fore hoped in vain for relief-may be
l reached by the ACQUISITION. and a
large proportion of the remainder by
the Massacon: Persons whose hearing
is impaired should call on or address
this firm, whose Offices are at 1888
South Spring street. Los Angeles. for
L pdTliculATb dpouL Inc ACOuSLlCOn or
Massacon. where descriptive and IL
Illustrated booklets of the same may be
l obtained free of charge.
Another well-known department
whose standard OF excellence has
1 never been questioned is the Marshutz
Optical Co.'S Photographic Supply De-
partment. This firm has the Eastman
Kodak Co.'s agency, and sells every
i thing that Is best appertailing to the
i amateur photo goods line from a dol
| lar Brownie camera to a hundred-dol-
lar Kodak or camera: 1T carries COM
l plete stock of Kodaks, plate and Aim
cameras, films, plates, printing out
papers, developing machines, chem
4 icals and all else required for this
l speciality of trade. Catalogues show
j ing these complete lines are mailed by
this firm free of charge. An expe-
| rienced photo salesman Is in charge
OF this department, who gives In
/ structions and also does developing
and printing OF films and plates for
I It's patrons, this class of its work re-
ceiving the highest praise from the
l firms patrons for its excellence.
Another exclusive agency which the
Marshutz Optical Co. represents Is
that of the Ever Ready" Electric
Pocket and Portable Flashlights and
Novelties. In this line also free cata-
logues may be obtained of this firm
4 These electric novelties and flashlights
i are useful for many uses about the
1 house at night: they can be taken
into places where gas or oil would
be dangerous; they are entirely safe
miners, policemen, physicians, hunt
| ers, automobilists and many other
| professions are now the avowed pat
rons of the electric pocket fiashliRht