Los Angeles herald., 1905-09-03
OLDEST AND BEST
MORNING PAPER
PHENOMENAL GROWTH OF THE
HERALD
A LOS ANGELES INSTITUTION
Leads In Advertising and Circulation
and Is a Recognized Exponent
of Southern California
Interests
A LOS ANGELES INSTITUTION

Interests
Todays magnificent edition OF The
Herald Is an example not only Of what
a newspaper can do in Los Angeles
but of the superb support which this
city gives to a worthy and substantial
enterprise.
The Herald, the oldest morning pa
per in Los Angeles, is on the top wave
of prosperity and success-a living pro-
totype of the city 1t represents.
AS purveyor of news The Herald's
standing in this community needs no
comment. Its fast, steady and remark
able growth in subscriptions under its
present management has surprised and
delighted its hosts of friends and their
congratulations have been most gen.
erous.
But, great as this increase has been.
The Herald's growth in advertising
has even surpassed it. No records COM
pare with this papers jump in popu-
larity in the last year; it is simply un-
approached. Earning by its ample re-
turns the confidence of buyers and SELL
ers alike its columns have been eagerly
sought by every class Of trade and ths
demands upon it's space have put it's
management to their wits end for ac-
commodations.
The Herald OF the present day is a
success-unqualified, undeniable. 1t is
the marvel among newspapers on the
Pacific coast.
Oldest Morning Paper
Since the date of it's birth, October 2,
1872, The Herald, as the representative
home paper of Southern California, has
always vigorously advocated every
worthy enterprise that promised good
results for Los Angeles and the Golden
state. While there have been few
changes in the management of the
Herald, political and otherwise,
throughout the thirty-two years of its
existence, there has been no deviation
from the general policy of taking the
lead in advocacy of propositions that
will inure to the benefit of the great
southland in colonization, commercial
interests, real estate, mining, railway
and steam traffic and In general deve'-
opment plans.
The Herald has been a welcome vtst-
tor in the homes of the residents of
Los Angeles through all the great
epochs in the development Of the Angel
city. Throughout all the years the
paper has been efficient and untiring in
advancing by argument and elaborate
illustration the manifold advantages of
Southern California and has ever been
firmly rock-rooted in the faith that Los
Angeles, when it was but an adobe
town in the '7Os, was destined to
become a great metropolis, the mecca
OF people OI dill ldIluS oCChlii5 DCl0lil IA
homes in an ideal cline.
Growth of Great Newspaper
In 1872, when The Herald began, the
population of Los Angeles was less
than six thousand according to the Off
cial census of 1870, and at that time the
business center was at Main and Com
oil .fr that TINA the g.
ent business center, Spring and Fourth
streets, was considered to be "away out
in the country"
Following the policy of pointing the
way and presenting in an attractive
manner the many advantages of the
sunny southland. The Herald among
other great achievements, in May, 1880,
issued the Los Angeles Illustrated Her.
aid, giving elaborate presentation of
the beauties and wonderfully product
i've features of Southern California, a
publication that witnessed Immediate
good for the entire state. Copies of the
Illustrated Herald were sent to all
parts of the east and north, and the
Los Angeles instantly experienced a
marvellous growth and there was great
activity in all lines of business. The
population of the city in 1880 was 10000,
in 1890 the census showed the popula-
ton to be $4,000. and in 1900 the figures
were 100000, while the population now
is in excess of 201,000.
In the introduction of the several
great railroad enterprises from the east
to the Pacific coast. in the building of
the matchless electric railway system,
in the development of San Pedro and
other harbors, in the building of the
city itself, until it has become a stir
ring business center and the home of a
happy and prosperous people, The Her.
aid has taken no small part, and with
this Illustrated edition presenting in de-
tail the many business interests of Los
Angeles and the southland. The Her
aid gives further evidence of it's en-