The St. Louis Republic., 1905-08-27

Women buyers buy styIe: men buyer.
huy quality declared Mrs Il. EpsseSn al
',aney, kas.. one Of the largest buyers wha
ONES to TIE St. Louis market. and who
!< III business with her husband.
G-s Epstains statement was made In
cefsnse cf the women buyers. Who are
'aridiy coming to III. front and taking
nc piace OF the men who have for years
'cme from the Etfie towns and purchased
-c- goods which they sold 10 the woEnes,
Z their home towns.
Women are better buyers than men. b.
cauao they understand the wants and
needs of women better than men do" con-
'Mued Mrs. Epstein. ard her brown eyed
flashed tiefiarcs to anyone 10 dispute hes
.nce. sOr she has been coming to the st.
louis market for twenty seasons. and thu
wholesalers say she Is one o! the sEreyd-
,st ard best posted buyers in the market.
They say II Is impossible TO sci; her 2
.a-t seasons style.
Men buy because the goods are all wool
and yard wide. Women huy because tn.
IupGS are rev and hav. style. The goods
he women buy NOV. Fast bscau~, they
navs style. tn. goods The men buy re-
main on the shelf and are q drag. because
they are out Of date.
Iou may talk unit! you are black In
"a. face EbOui quality 10 q woman. but
n" won't buy unless the goods have style
Al women Ike good quality. ''!t they
style every time II they can only have one.
STYLE OR NOTHING
Nowadays the style changes SO rapidly
.fat quality has become only secondary
consideration with woman when she
buys d gown or a hat Every woman likes
D be Well croomed Well sroomod does
.sot mean costly material nowadays. II
means S-T-YL-E-capisai letters. II you
please.
Women o: the small towns heretofore
i.af 20 .;sp"nd upon men to bring them
style from the city. And in most cases
hey did roe ger Nyi. and they raalized
10 k.s,e tNu<r tasNO
What taeic merchant brought home or
-aUd away for it. The ssndinG away for
sty.e On the part of the customers or the
,yUnfry merchants il what woke them up
- the fact that they would have to buy
zt.-ie or x" out of business. SO q new field
was op.ns: up for womsn. and the
W.n,an Euysr Is the '.:as,on .1., .i style, ~.
:yn,. OF red. blue. pink Or green. and buy
because the color p!oasss them women
buy a coior because it is ne~ and has
styi-. The women read in the fashion
magazines and in the daily newspapers
r!.;,t a certain shs'ie os green Is the rage.
,ad t..y all want II !: merchant
.at cf i1uS;ress. On. rngh; please child
hy showing II a pretty pink dress. when
blue WIS TN. s'y!e. bat one cant please
i..nts style. and style she will have
Some claim that women cannot bt!
staples and general stock "a we'll rs =
'apab.. woman can outiuy q mar every
rsfl-. Women natural horn buyers.
:ney can bay chesper. they are letter
judges OF what viii sell than men
How are women As shoe bu. .trs
"Al rIght They may not is ss good
,ases Of 'eath.r ,,, as "Innuf ,n,n snsF on, ,n-
Women viii buy good styles IL: shoes
,h..s which VIII look well on the foot
.:yc,y " o:s,.n likes To be well shod. she
-van,. L stylish shoe and comfortable
ats.s ,.nsslfrrs and b..S SceSS
nt,tuE comfort an; nothing eut comfort.
ar faddish. 'rcalsish foo; wear FOR women.
WOMEN BUYERS FOR WOMEN
When I sr"sk ~ .tvic. I don't mean
.,uckle, NJ! bows. which no wei-':rssSea
woman would think %: wearing.
Men Cana": h,.y millinery ard ':r.ss
goods To- a good trad. and they have iio
s. = vCfnHu-S. Every -ucccS<fG, merchant
la millinery ard ifcss goods leaves fn'.
u':, ins OF TIE millinery 10 has trimmer a'.a
asks E"r assistance tn purchasing his
stock ~ iI.ss goods. know fh;s Is true
because have c4Git hrr'hefS ar! = Eus-
hand "A RI, mercantile business. and 'hey
amt .Juy these l.nes-ihat IL. buy stock
;lrs- ~ I'll move quickly.
'-Woulcu are better Judges Of iares and
notions. What does man know as2ut
,a..s1 They are not used On hi. clothing
rri about ali D. knows about notions -
hos. g.. u-s ;';t>. and even shs;s Ne docs
not have ,hs: az; down as ::nc as woman.
" sA.c: $50 liG-N ssl i-9. 'i'hha'tA
r"thcr and nc must hI.e buttons ana
hu';onsoi.s
The time 10 coming when most u the
nGscrS IN the market III he women. ana
Pie 10 as ~ should b.. IL 10 wonsDS
work wo,nsn are th- h.tvtcs: sGstosnsrs
= .h~ merchants. al! sh" stock should hs
-,istts.i tS I woman. because. rs ] have
>sii before. women van; s;yie- Women
Recognize style men !n not. and the Wide
-~akn merchants sar" begun 10 realize
This fseI and are seeking Socd women
c.i,~r.
When can. come 30 the market nv.
s~lr s~-ii my trimmer and let her 40
,he tt, ins. nv bustsn! is . goc! hrwi-
ue.v mar an: = coSi general buyer. bot
Sr,res 80 :he rcasSinS of = millinery
vicci .,- dress goods
''ln the Eastern markets the Ysr ceas
- wo-isn buyers T. much greater than
that Of mv7- and IL viI soon hc the sase
"a .ise 8, I<-ssis market. hecause We nov
i',,- as eoos and 6. advanced style, "a
81 Louis IL <cw York ard Chicago.
IN Class WITH POETS
Buyers ,r- born ,ust ,h. sam~ as mt
~ sa.ii-xe- Tel, Mrs Lynch hss ben \
hIyrr sor tfle csst eGst yca-s, AMI - nov
,s;y:rS fu- q large rrercAnsal" socss II
'seiiinSer she purchases Thousands ~
t1iis-s' worth - Ss.-.ts every SEASON 70:
her department. for ehich shc Is wholly
responsible. ard assists .h. S1ycr .. dress
g.1~s's
..wo..a a-~ better buyers than nea
A.-s.sA :; Ia isrEri- matter os instinct
,.'th them, Thsu. too. they aye interested
y >:yie~. t-,xAc~a 10 - question us Stsl
r--r:,c-sars'~ - them Every ecr.aa we-ts
% es stylish SEs wants 20 Asve tas