Evening star., 1905-09-30

success is traceabe some underlying and
noteworthy cause, and with this firm, as
with the individual the factors RESPONSE
BILE for Its uneXampled growth are given
in its straightforward dealings with the
public-one and all-the handling or re-
liable merchandise only, for the lowest pos
sible prices, and, last, but by no meaEs
least. truthful advertising.
While other causes have contributed,
these are the foundation stones upon which
the success of the house Of Goldenberg is
8 built
Eternal vigilance in business is impera-
tive to leadership as in every other line
of endeavor. The business methods of to-
day have supplanted those of ten years
ago; everywhere the old has made way for
the new. The store that would keep apace
with it's competitors, or ahead of them,
must have progress for it's watchword. In
this the Goldenberg store has been an OK
ample. 1t has blazed path into new and
successful fields, and the business has been
pushed ahead with all the vigor and de-
termination of one with g definite purpose
to excel.
History of the Store.
Coldenberg's established headquarters IN
Washington during the first week of Oc-
tober, 1895, the first start being made in
the store -92S 7th street, part of the COM
bined buildings they now occupy. The re-
ception given the new firm Indicated in
many convincing ways what a powerful
factor in this city's retail commerce it was
destined TO become.
The storekeepIng was commenced along
different lines than had been the rule, with
new methods that made for the customers
greater satisfaction, with energy and
diversity of operations that could not fail
TO impress Washingtonians with the hustle
and aggressiveness of the concern.
It did not take long for such methods to
make new friends for the store-and about
a year later the growing trade made nee
essary the addition of an adjoining build
ing. This was followed the next year by
another expansion, and each succeeding
year found the business spreading out un-
III two years ago several of the old build
ings on the right of the firms original
structure were torn down and large mod
ern establishment erected IN their place.
The new store covers more than one hun
dred thousand feet of floor space, and pos
sesses every facility and equipment known
to twentieth century storekeeping, with
broad aisles and ample space for the dis
play of the varied lines of merchandise
carried in stock.
Behind these prosy business facts is a
stCry of progress and success that is a
source of comment. Its management has
been broad-minded and liberal, not only
with tits customers, but with the email
army of employees. To do things on
larger, better and more satisfactory scale
than any other store is a part of Its creed
from which Il has never sweryed. The
firm has constantly been on the lookout for
betterment in service, merchandise and
every other attribute visible and invisible
To the public.
The same goods for less money, or het-
ter goods for the same money" is slogan
of the store that is steadfastly followed.
AS a matter of fact. Goldenbergs stocks,
Il Is cOntended, are not surpassed by those
of any other local house in point OF va
riety, attractiveness and reliability.
Observing the Anniversary.
hgr+bd ,,,tll y
next week in the most practical fashion by
tenth anniversary" sale, is marked by
a great improvement in the size, quality
and variety of the stores varied lines. The
continued increase in the firms business
has necessitated the gathering of vast
stocks not only from domestic sources, but
from foreign marts as well.
From France and Germany come direct
importations of rare art objects. bric-a- -brac
and china ware, while from the far east are
the personally selected stocks of Japanese
and China mattings, for which Golden
berg's has built up an enormous trade.
Their stock shows importations of linens
from Scotland, handkerchiefs from Switzer-
land, gloves from France, silks and dress
goods from France and England. and many
other sorts of merchandise from other
countries.
The entire establishment Is decked in gala
garb for this interesting tenth birthday
event. Appropriate garlands and trimmings
decorate the entire store and lend an air or
beauty to tHe great displays of goods shown
on all four floors of the Godenberg estab-
lishment during anniversary week"
The millinery section holds the interest OF
every feminine visitor with magnificent
display of autumn headwear. The new
modes reveal u great diversity of styles
this season. Large hats and small hats Will
both be In evidence. Women may wear the
hat most becoming to them, and at the
same time be In style.
Many handsome imported model hats
L. AZ O-rl - IL. H.. a..-ffE
elicit the admiration of observers this week.