The sun. (Jacksonville, Fla.) 1905-1908, 1905-11-18

From Monday morning until Saturday night
THIS east show window was the magnet that drew
the crowds
For six days the gazers into Tilrs window,
gathering in punches at all hours of the day. read
the names on the postal cards. noted the postmarks
on them and were convinced that THE SUN would
surely shine all fair Florida.
Incidentally, Till's cafe upstairs, came in for an
unusual rush of business because of the fact that
crowds always get hungry, and Tills feed crowds
As to how this circulation acquired, it is
simple when you know it, All great truths are
simple after they known.
Early last June Mr. A. X. Taylor and Mr.. Claude
LEnge were treated to overdose of misplaced
confidence in high-sounding but pie crust prom
ises made by two'by-four man with tenby tweve
vocabulary.
As result of this overmbbing Messrs. Taylor
and LEngle found that the black, but fierce Othello
not the only mothball in the clothes chest, when
it came down to finding IN occupation gone.
Unlike the swarthy Moor, the two gentlemen men
toned not content to recount the noble deeds
that had by them been done. They talked, instead
of how some deeds might still be done in their chosen
field Of journalism.
Surveying the Florida field, their eyes encoun
tered many little fences inclosng mans partic
ular pasture, and so thick were the fences that the
eye could not discover where one left off and the
other began. Dark and forbdding was the prospect,
until the light of great idea shown forth, making
it bright and inviting
PAPER that would not interfere with the fence put
around any journalistic pasture but would share
the lifegiving verdure of them ALL icaving nbund
ant feast to each fence.builder.
Following the idea came the conviction that to
make great State paper A GREAT STATE CIRCU.
LATlON was necessary The rest was matter OF
deciding on a plan to get this circulation.
BY q process of elimination the plan was found
and the putting of it on mere trife Of three
months hard work, day and night travelling the
State.
The proof of the successful elimination of the idea,
the plan and the execution the showing made
in Tills window last week.
The REAL AND FINAL TEST came when the
business men were invited to buy SUN space ut one
dollar per inch per insertion, tho HIGHEST PRICE
charged for advertising space by any publication
carrying Florida business.
A rule applied to the advertising pages Of this
first issue, and the rate given above applied to the
measurement, will demonstrate how the plan stood
the test.
In this issue Is carried enough business to pay
the cost OF producing it and LEAVE A HANDSOME
MARGIN.
Mr.. Armstrong, manager of the Florida Cigar
and Tobacco Company, which displays large ad-
vertsement the back page in this number gave
this business to THE SUN because he was told that
THE SUN had as paid subscriber practically every
merchant in Florida. THE SUN man offered TO
match his list Of customers with postal for each
name furnished
Two days after this statement was made Mr.
Armstrong said to THE SUN man: "You need not
prove your claim. have looked Mt the postal cards
in Tlls window, and saw on top of the pile enough
autographs that know to convince me that you
can make 1t good"