The Montgomery advertiser., 1905-12-19

Dec. Is, 1900, 1,S7Z lncheS, zA pages Dec. Is, 1901, 2.ss6 inches. 10 pages Dec. 14, 1909, 4,S04 inches, 56 pages Dec. 13. 1903, 7,1S5 inches. 76 pages Dec. Il, 1904, 7.525 inches, 92 pages Dec. 17. 1905, S,s13 inches, 100 pages Continuing Mir. Hanson said: Tt should be noted that on Decem- Der 20. 1896, the Christmas issue con. tained 16 pages, and S4S, inches of ad- vertising was the record of which we Der IT, 1905, 100 pages were used, and S,913 inches of advertising were print ed. showing a gain of over 1000 per cent in advertising patronage and 500 per cent increase in the size of the pa- per necessary to handle the business. Taking it all in all. the Christmas issue of The Advertiser of December F, 1905. was the greatest newspaper ever printed in the South, and, all things considered. it has been equaled but few times in the United States" Circulation of Big Paper.
 E. s. Noble, Circulation Manager of Tho Advertiser, was more than pie ed with the cordial reception give the big special edition, although he said he regretted that his supply of papers had been exhausted as there seemed to be an increasing demand for them.
 We tried to impress the public," said MT. Noble, that advance orders should be sent in, and thousands of copies were ordered in advance, but we could have sold several thousand more copies if we had them. We had a fraction over 27.0o0 copies printed and already 26,761 copies have been sold. It is nec- essary to keep limited number on hand for our files, and we have been busy all day advising our friends that the supply was exhausted.
 T was especially pleased with the Af fof4 f4nn and the postal service in handling the enormous amount of matter and they are due the sincerest thanks of our management.
 ITO understand the stupendous un- dertaking of handling this great vol tune of business it should be said that each copy of the Christmas edition weghs twenty-seven ounces, or nearly two pounds. The ordinary postage on the paper Is cents. If all of the pa- pers had been mailed our postage bill would have been $451,59, as the news paper postage rate Is 1 cent a pound, and we used 45.159 pounds of white paper in its making, or over $ Car and a half of paper.
 "Thfrty-f1ve men were used in our mailing room to get the edition out to the public. They took care of the stuf. flng, wrapping and pouching. There was a steady stream of sacks from the mailing room from a. m. to a. m Sunday, and during this time a weigh ing clerk from the postoffice was kept busy. Two Government wagons and two heavy drays were-in constant ser vice between The Advertiser building and the railway station. The first Louisville and Nashville train south, No. 97, carried solid half car load of Advertisers and the next Louisville and Nashville train south, No. s, car ried another half car load, making a solid car load of Advertisers for South Alabama.
 "A special routing clerk was sent to Selma to see that all bundles for West Alabama were properly transferred and sent forward on time. Every paper was despatched on schedule time. The railway mail service, with accommo- dating spirit provided extra clerks on all trains to insure prompt handling of the papers.
 On account of the great weight of the paper the city delivery was somewhat slow. The boys could not handle more than thirty papers, or nearly sixty pounds, on a trip, and although addi- tional help was provided, 1t was late when city subscribers were served.
 With all of this stress of work the public seemed to appreciate our efforts to give good service and it is a re- markable fact that but one complaint has been received at my office."
 Some Interesting Figures.
 The 26,761 Christmas papers weighed 27 ounces each or 722.547 ounces, equivalent to 45,159 pounds The cost of the white paper used was fraction over $1.250. The postage on these pa- pers amounted to $451.53 and it Is prob able that. the postage paid by The Ad- vertiser Company on the Christmas edi- tion, including correspondence, would reach $75O. It is q well known fact that The Advertiser Is the greatez newspaper patron of the United States Postoffice Department in Alabama.
 Each one of the Christmas Advertise CTS contained fifty sheets of paper or 100 pages and 26,761 copies pasted end to end would make a continuous strip of paper. one page wide and 31,434,l75 inches long. or 2,61i,S4S feet long. ,or S72,6l6 yards long, or All miles long. If each column in one single paper was put end to end it would make q strip of paper 1,254 feet long which would reach from Court Square to the State Capitol.
 The reading matter in the Christ mas edition would i'll three ordinary books of 500 pages each.
 There were l17,400 machine lines of type in the big paper representing 4,- 461 200 ems of type for which 5,012 pounds of tyne metal were used. The plates, all of which were made in the stereotyping department of The Ad- vertiser, weighed 6,00o pounds.
 Thousands upon thousands of type written sheets of manuscript were read by editors and copy readers of the pa per and nearly 100 persons, all regu- lar employees, had q hand in the making of the big paper.
 THE MIssPELLED WORDS.