The sun. [volume] (New York [N.Y.]) 1833-1916, 1905-01-15

they would stand and haul glazing all the
time at each other like savages.
I'm such critical moments II u saleswoman
saw the fuss Sne would scurry around
to get duplicate Of the coveted garment
or, perhaps, floor manager would try 10
smooth matters by assuring the women
that there we're plenty more OF that style.
Oh, ii was awful The experience was
really so trying that finally the firm de-
cided to cut underclothes out OF the adVer-
tlsed bargain sPles.
We still, however advertise a January
sale OF underwear. but without giving
prices.
Last week there was a sale Of high grade
spAcial shoo- at about half the usual cost.
AT ieast twenty extra salespeople had to ne
called from other departments To handle
the crowd. Even then many women could
not get waited on and left in rage. Woven
bought shoes half a size too smBI or
size too large-Just think Of "A woman doing
that simply, | imagine, because they were
10 cheap and not because they really needed
them.
The other day We had specially adver-
tised sale Of furs WHEN ] reached the
building that morning there stood crowd
of women at the front entrance waiting
patiently TO get in. When finally the por-
ter got the signal and threw open the doors
| could think OF nothing but Coney Island
crowd trying to board a boat when the
gate goes up
The women burst in. poured up the
main aisle and made bee line for the
elevators leading TO the fur department.
Some even hurried up stairs, thinking.
suppose, 10 save time Most OF them. APP
parently, we're women with plenty Of money.
Anyway. as result of that sale, IN lew
hours SIC 600 worth Of furs were sold Sev-
eral women bought far more than they
meant TO when they came in--an extra
stole and muf AZ well IA q coat tempted
by the low prices. Perhaps they will re-
gret ii, perhaps they won't; but in any
case the store is the gamer.
The elderly woman arrested the other
day because hundreds Of packages Of wear
ing apparel were found piled up in her
rooms often came here TO shop. The po-
lice thought the things had been stolen
and treated the woman ike thlef whereas
all that al ed her Was the bargain sale
habit. She had 1t so acutely. that she
bought right and left things which after
ward she never even took the trouble TO
remove from their wrappings. Dress
waists, believe, were her pet weakness.
AT this time Of year ina CINE that more
women buy because they cant resist re-
duced prices than because they really
need the things. A woman told me the
other day, when handling almost lovingly
some beautiful crepe de chine we were
selling on at cost, that she had seven silk
dress patterns which she had bought at
bargain sales and had not yet made up
because she did not need ono of them
- suppose it would be foolish, she said
with sigh, to buy dress pattern of this
crepe. and yet l can hardly resist it She
did not resist it,
There is another remarkably good draw
ing card for january trade when mas done
a lot 70 knock out the after the holidays
dull season. and that il opening up full
assortment of new cotton dress goods
lawns. organdies and the like. right after
Christmas There Is no doubt that
these dainty fabrics are doubly alluring
when shown in contrast with winter goods.
and. besides there are women who seem
to think that the choicest designs are shown
first and accordingly hurry up to grab
them.
These fabrics, of course. are far from
being included in the bargain sales; never
theless. they unfailingly attract women
in 10 look AT and admire them, and once
in shop it is ten chances 10 one that n.
woman buys something or other.
There is another reason too. why organ
dies and lawns sell we'll just now II is
thi-. Later. when the regular spring work
begins 10 come in, dressmaker- Of much
" Of little consequence turn UP their noses
l. asked to make "A muslin gown. whereas
nw they arp not so particular
II would have been next 20 impossible
though. ten years or 80 ago to find new
designs in summer textiles In the stores
befoe March or April at the soonest