The Montgomery advertiser., 1905-07-22
Victor Hanson Recipient
 of High Compliment.
ADDRESSES CONVENTION
Heralded as S0uth's Leading
 Advertising Manager.
Charles Fl. Greer of Marion is Agufo President and the Next Annual Meeting VIII Be HelA at
 GaaNAen.
BY BRUCE KENNEDY.

 Codep, July 21.-(special. )-The Ala. bama editors worked in convention all of today and after re-eiecting dent. and selecting Gadsden as the next meeting place, the thirty-fourth ses- sion came to an end at o'clock this evening. Many of the editors will rc- man here . week more to partici- pate in an elaborate schedule of en- tertainment. Another member of The Advertiser stan was honored late this evening when Victor Hanson, advertising man. ager. was sent for and by invitation addressed the editors on foreign ad- vertising. Taking the advice of Mir. Hanson. the weekly newspaper men took the first step in a history making move- ment to improve business methods of country editors in Alabama. The con- ventton was discussing report of committee recommending the pooling of all foreign advertising business of weekly papers to be under the manage ment of central office. Several speak CTS had referred to Mir. Hanson as the evangelist of advertising in the south" and finally w. T. Wear of the OpelN<a News asked that Mir. Hanson be found. as he had been looking for him all of the afternoon.
  Birmingham News addressed the edi-, | tors. endorsing the scheme. He spoke of Mr. Hanson as the greatest expert | advertising man in the south and said | that he had put the business of The
 Advertiser on high plane of suc- | cess.
 l MT Hanson was found resting in his
 room and the editors applauded him as he entered the hall. He was intro- | duced by Colonel Rhodes as "a past
 master in the art of getting business | and advancing rates
 | A Practical Idea. s
 Mir. Hanson discussed the sub5es1 from the viewpoint of a successful | husiuess man. He said that the propo-
 sition to pool interests and open a cen- tral office was a thoroughly practical idea. He urged the, editors to know | the cost of their space as a merchant | knows his goods. If foreign adver-
 Using was handled for all of tho Ala
 bama weeklies through a central agen | cy, MT. Hanson said the papers would dictate to the advertisers. instead of the advertisers dictating to the news , papers. An expert advertising man | to manage the business, MT. Hanson | said, would easily earn s5.000 a year
 but he would. be worth 1t. He suggest | ed adopting a basic rate scaled on the | circulation of each newspaper Mir. Hanson answered many ques-
 tions. He said that during his connsc-
 ton with The Advertiser he had
 raised its advertising rates four times
 and the paper was today receiving the
 highest rate per thousand for its cir
 culation of any newspaper in the
 Southern States, This, he said. was
 due to the high character of the news
 paper and the character of it's readers.
 The paper he said, had an invariable
 rate and did not vary from 1t. Colonel Rhodes admitted that The Advertiser received the best rates in
 the south for It's circulation and spoke
 of MT. Hanson in terms of the highest | praise.
 In closing, MT. Hanson earnesly | pleaded with the country editors to
 adopt the pooling plan before adjourn ment.
 As a result of Mr. Hauson's address.
 which was frequently applauded. the report of the Committee was adopted.
 and on motion of -dr. Stevenson. of | Roanoke. a special committee was
 raised to take further steps in the l premises.
 The Other Officers.
 Other officers elected by the Associa- | tion were: R. E. l.. Mel. Selma, First
 Vice. President Second Vice e-President,
 H. S. Doster Prattville; S. H. Morris, | Fayette. Treasurer; w. w. Screws. Hfs- | torian; H. Y. Brooke. Luverne, Orator,
 and J. c. Lawrence, Union Springs.
 poet There was a contest for Secre-
 tary between Jacob Pepperman of
 Mo 1tgomery and J. c. Lawrence of
 Union Springs. MT. Pepperman winning l by d vote of 4S to 26.
 The new constitution adotped today
 reduced the number of Vice Presidents I to two. This new constitution is a
 business-lihe instrument and places the
 Association Cn a splendid basis. 1 A feature of the day was visit to
 Coden of Col. E. l.. Russell, Vice-Pres-
 ident of the Mobile and Ohio Railroad.
 and party of his friends in his pri-
 vate car. The party marched to the
 convention hall where MT. Russell was
 warmly greeted. When he had made l a happy speech he was elected an hon
 orary member of the Association.
 A number of fine papers were read l today, the paper of John c. Williams | of Talladega on The relative position
 of the newspaper to the railroads" att | tracting much attention.
 1 Mir. WiIliams's Speech. | The newspaper and the railroad are
 among the most forceful agents of
 sphere of operation independent of the
 other. but both are alike essential, to | the progress and permanent industrial
 thrift of the country. Under such com 1 tion should combine in their efforts to 1 advance the intellectual and material | interests or the community, as typiffed
 by the newspaper on one hand and the | railroad on the other. The mission of l the two forces are much the same. In considering the relation which the 1 newspaper should bear to the railroad, | let 1t not be forgotten, that there is more capital invested in railways. with more men In their employ. than in any 1 other line of industrial enterprise In the world. Billions of treasure have been | expended in their construction and mill | lions of men find daily employment in l their operation. They have penetrated | every country under the sun. giving l promise of profitable development. In | former days the rifle. ax and saddel- | inc men setting out to establish civil l lization in the wilderness. All is now
 changed. In settling a new country | now rush Is made to a given point. where the nucleus of a town Is started, | by pitching a few tents, or other prf-
 mitive means of protection from the 1 eiements To this point, railroad is | SnandIixy huiIt and soon there Is nitv