The San Francisco call., 1905-04-14
No Expense Spared
in Fitting Up
the Place.
Art Room a Feature
of Superb Estab-
IiShnent

Every practical idea Of modern store
furnishing has been combined to make
the new store of S. n. Wood & Co., on
the Powell and Ellis streets corner Of
the James Flood building, the finest
on the coast. From a comparatively
small business at the present Market
street store S. N. Wood & Co. have
built UP g trade in San Francisco
that demands an enormous amount of
moor space, and TO satisfy this demand
they have fitted UP their new quarters
IN q style rivaling the greatest Of
American mercantile establishments.
Furnished throughout with mahog-
any and old brass, the greater S. n.
Wood store combines simple elegance
with the luxurious finish Of the art
and reception rooms, making the in
terror one Of beauty that has never
been seen in San Francisco before. The
ceilings are ivory tinted throughout,
and on the first floor the show win
dOws are finished in white oak, while
the furniture, tables, shelves, etc, are
mahogany.
The large window space gives an
enormous amount CT sunlight. show
ing the goods in their natural colors,
which is hardly possible in the average
store. The broad, carpeted aisles, en-
abIing the customers TO view the goods
even though the store is crowded at
the time, extend over %, 600 square feet
Of floor space.
FINE RECEPTION ROOM.
The first floor is devoted to mems
ready-tc-wear clothing, furnishings
and hats, while on the second are sit
uated the boys and youths clothing.
the tailoring department and girls
outer garments. A special elevator
connects the two floors, in conjunction
with the eight elevators of the build
ing, and the three entrances to the
store make il easily accessible.
The crowning feature of s. n. Wood
g. Co.'S efforts to please the public is
the art and reception room, situated
on the second floor and accessible from
the street without passing through the
store. This reception room is at the
disposal Of the ladies at all times for
a meeting place with friends while
downtown or as a resting place while
shopping in the store. The room is
finished in the colonial style, with silk
tapestry and mahogany furniture in
dicatiVe of the colonial period. Lux
uriOus silk pOrtieres guard the doors,
harmonizing with the green-tinted
Wilton carpets, and the light, which is
admitted through the stained glass
throughout the room.
Writing desks are at the disposal Of
the public, and fine embossed linen sta
tiOnery with the Wood monogram can
be used. A maid is in constant at
tendance, while messengers wait upon
the public at all times, and, in addi-
ton, the room contains a library of
choice reading, together with the cur
rent publications. On the walls Of the
artroom hang Photographic reproduc-
tions OF the worlds masterpieces in
oil. Free catalogues will explain the
many pictures.
ART WELL REPRESENTED.
Art is here represented from Titan
to our modern masters. The Last
Supper" by Leonardo da Vinci; Syn
dies Of Cloth Guild" by Rembrandt;
The Immaculate Conception" by
Murillo, and the ''Sistine Madonna" by
Raphael, are some of the works OF
The ancient artists, while modern art
is represented by such masters as
Burne-Jones, Rossetti, Millet. Rosa
BOnheuT, Watts, Leighton and the
American, Toby Rosentnal.
These works Of art were collected by
Mr.. Benjamin Wood in his travels
through Europe and he made a spe-
cial study Of art for its furnishings.
Mr.. Wood is the author Of the Sue
cessful Man Of Business, a book wide
ly read by the younger generation of
business men with profit and interest
and showing the extreme business ca
pabilities Of this well-known member
Of the firm and displaying his fitness
for directing the fitting of their new
store.
FOR THE JUVENILES.
Realizing the Importance Of the ju-
Nenile trade, a novel feature of the
greater store viii be the circulating IL
brary Of juvenile books, selected by
capable judges for the young readers
Of san Francisco. Every writer Of
entertaining children's literature of
any Importance is represented in this
library.
With all these features and attrac-
tlons the success of the new store is
assured from the moment the doors are