Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1905-09-24
BRANDEIS IN NEW BUILDING
Firm Occupies First Section of Mann
moth Structure and Attracts
Many People.

Thousands of Omaha citizens paid a
tribute to the enterprise and energy of J.,
l.. Brandeis & Sons at the opening Of this
FIRMS new annex to their great store Sat
urday
The big first section of the new building,
the broad temporary entrance through Mrs.
Benson's former location and the subway
arcade connecting the annex with the main
building, were all thronged with delighted
visitors Scores and scores of the guests
at the opening voiced their enthusiastic
praise OF the energetic, businesslike meth
DDS which have made possible such a
phenomenal business growth. 1t was the
largest and most successful opening in the
history OF the store and II marked the oc-
cupation OF the largest mercantile build
ing in Omaha.
The wonderful progress made in the
preparation of this new annex and the
great speed and system that marked the
rise Of the new section within two months
Of the laying of the first brick are achieve
p:snts that would be expected only OF the
ITandeis Arm The accomplishment de-
Noted the coupling Of modern metropolitan
business methods with determination, en-
terprse and far-slghtedness on the part
OF the proprietors.
For over an hour before the new annex
was thrown open, at o'clock, great
crowd had assembled outside the new Six
teenth street entrance, reaching as far as
the street eurbing while inside the main
building the crowd that sought entrance
through the arcade was even larger in
proportions. The popular belief that any
Brandeis enterprise is bound to be mert-
torious, gained added force when the shop
pers viewed the interior OF the annex and
realized the tremendous efforts that had
been put forward by the Brandels, firm in
driving the operations TO a conclusion in
such a marvelously brief time.
Many novel features give an interest to
the new annex. This is the only retail
dry goods store In the country conducting
business on two sides OF a busy street,
with a subway connecting the two main
floors without a step to climb. This gives
a store practically a block and a half long
a half block TO the south and a half block
to the north OF Douglas street. Joined by
the arcade, which is In itself nearly a
half block long. The annex is brilliantly
lighted, the west wall being nearly all
glass. Aisles wide enough To drive through
with a coach-and-four stretch through the
annex. the subway and the main build
ing. a gentle incline that is covered with a
soft carpet, leading from the annex to
the slightly lower level in the arcade.
While the annex in it's present state is
regarded as only temporary. the walls
floors. and ceiling are as solid as II built
10 Withstand the strain OF many years.
In honor OF the opening. the FIRST section
OF the new building was handsomely deco
rated with palms and ferns. The depart
ments which are located in the pew portion
OF the store are the Brandeis bank. jeweary,
ribbons. dress trimmings cut flowers, no.
tons, novelty millinery. paper patterns and
the general offices. THIS arrangement gives
much increased space for various depart
ments in the main building and will mean