The Minneapolis journal. [volume] (Minneapolis, Minn.) 1888-1939, 1905-05-10
POINTS FROM THE
WORLD OF WORK
THE CANDY BUSINESS
rs A PAYING TRADE

paying in the country, and offers |
splendid money field to the right young
man who wants to make 100 per cent
on the dollar. There is more candy
England, France, Germany, switzer-
land, Belgium and Russia put together.
And in America, therefore, "who so
keepeth the fig tree shall eat the fruit
thereof"
There has been something of gen
eral idea that, when one has failed in
all other lines, he can go into the candy
business and make success. but this
is not SO. It takes "a man Of ideas to
sell candy. It takes a man of insight,
foresight and knowledge. It takes an
American hustler one who does not
spend his time in thinking how nice
the fruit will taste when he gets ready
to- eat, but how invigorating it is to
bring forth the fruit.
How to Go into Candy.
A well-known candy man, who has
seen most all the large stores come up
from their small beginnings, and knows
the business from A to z, said:
II have been over the road, and
would advise a young man wishing to
establish a business for himself to do
about the same as I did. L started in
small place and started because I
loved candy and took an interest in
making good stuff.
learning to manufacture candy. At the
same time / was learning every detail
Of the business, and was learning a
great deal was not getting paid for
then. Later I expected to have bust
ness of my own, and men will not take
suggestions from other men who do
not understand the ms and outs of what
they are suggesting, Women certainly
will not. My first thought then was to
women, and to mind my business.
Finds Cleanliness Pays.
~ stayed in my town three years,
until I was able to make all kinds of
Chicago. MY greatest success in nth those Sc
! days was my hold on cleanliness. !
| called my place the palace of Sweets,
nd hung Hgs up sign Cleanliness di Is Is
public that it was.
made in the window. It whets the ap,
petite Of the lookers-on. And the ones
in the window making candy should
be kept in dainty white linen. I staid
in my own business for six years, anC
then a man who had three large stores
|
ness and frugality offered me the com
bined management of his stores.''
How to Get a Good Start.
The young man who would start in
this business has two ways before him
He can enter as a clerk and learn al
the little details and go step by step, OF
if be has little money he can go to E
small place, $4,000 or 10000, and hav
ing first gone to an experienced maj
and got good advice, can then and there
put it into practice. He can enter some
Of the societies or churches and make
himself acquainted with the people OF
the town and their interest; must be
adaptable, affable, full of patience OF
job kind, and, above all, have the best
candy in the place and then he has sue
cess. s,.g~.
Pays to Give It Away. j
! : To introduce his candy he can AFFORD
to give some to church societies anC
bazaars, or if he knows Of young wome1
who are going to give parties he cal
give them some. For instance, If there
are twenty young women at one party
and they like his candy he has twenty
customers secured. Let him determine
to hold his customers after he gets them
Transient patronage. is not profitable
| 10 nuSG law GuC AOuAOAoo IL
his candy, learn to know travelling
statesmen and their goods, study the vul
nerable' points of his customers, keel
busy and be prompt.
Tempt Eye; Not Stomach.
It is the way that things appeal to tn
eye and not the stomach that wins the
customer. Therefore, have the window
display dainty and tempting. Do no
have everything mixed together. Hav!
the pans clean and artistically arranged
Make a reputation and the rest comes
easy.
It is the middle class that buys thu
most expensive things, so one deale:
says. Experience has proved to hin
that this class wishes to be like the ricl
and knows Of no better way to seen
rich than by spending money. The ricl
can afford to keep their money.
If you wish to. cater to select !,
trade act accordingly, If the town will
support dainty luncheons money is t.
made by serving them in connection
with your candy business. When yo1
have enough business to warrant =;
force Of help, see that the girls ar