Lewiston inter-state news. [volume] (Lewiston, Idaho) 1905-1906, 1905-07-07
YOUR
EYE ON tDAHo"
Idaho is Getting a Grea, Deal of
Advertising at the Lewis
and Clark Fair.
Especial CorresponGence)

land, Oregon. July Z.
While you watch Tacoma grow.
Keep your eye on Idaho"
The Lewis and Clark exposition in
the 80 odd days it has been running
has developed one fact that ought to
constitute an object lesson for every
community that wants to advertise it
self. Perhaps the two most talked of
communities on the fairgrounds are
idaho and Tacoma Why? Because
each has catchy slogan that is on
everybody's lips. and that consequently
proves perpetual reminder to every
exposition visitor that there are two
such places as Idaho and Tacoma. And,
after all, what more could Idaho and
Tacoma ask from an advertising stand
point than to have their names in
everybody's mouth?
Tacoma was first to introduce the
idea; Idaho was first to realize its
wonderful advertising value and hump
herself to get a mate for it. Tacoma
came down and erected in huge letters
on conspicuous bank in sight of every
portion of the exposition grounds these
simple words.
Watch Tacoma grow"
Everyone took 1t up. II was like the
tune of popular song that everyone
huns until the sheet has a 10. 900, 900
sale. Tacomans say they hear nothing
but that byword and, incidentally.
Tacomans do not give anyone a chance
to hear anything else.
SO some clever Idahoan caught on
and made up the oouplct:
White you watch Tacoma grow,
Keep your eye on Idaho"
But the gem of the mountains has
one advantage over the hustling Pu-
get sound city. While Tacoma has only
comparatively small exhibit in the
Washington state building. Idaho has
an entire structure to herself and while
people read the Tacoma sign and rest
content with repeating the catchword
to every person they meet all who hear
the Idaho slogan naturally gravitate
toward the olive~green red rooted
structure SO prettily located on the
slope of the Hill that overlooks Guilds
Lake. Government Island and the Gov
eminent building. the Bridge of Ma
tons and the Trail, attention being
drawn to Il by idaho in the form OF
a large electric sign over the center
of the summit.
The proximity of a dozen snowy
white blu 'dines south and southeas st
of the Idaho building makes its soft
shades doubly restful and alluring
The lower floor of the Gem of the
Mountains structure is divided into
mining department, agricultural de-
partment. aduca tiona and art depart
ments. horticultural department. two
reception rooms and commiss 'oners Of
fees. Upstairs are all the private
rooms of the habitues of the building.
daintiest and most tasty perhaps on
the grounds. Performance is given
to dark shades in carpets. walls and fix
lures generally.
From 25 to 100 visitors n day are reg
istering in the Idaho book which is
alone. Large numbers daily inscribe
their names in the general register.
Some people have a mania for leaving
their superscriptions on record. and
it soon became apparent that to have
an Idaho book alone would make lots
of sightseers feel like one iraVible
middle westerner who said:
We'll. if I can't register here. I'll go
to a building where / can
So well arranged is the exhibit space
in the Idaho building that hundreds
of people can be accommodated at one
time without crowding. Late in the
season particularly i'm September. this
roominess is expected to prove valua-
BILE To give a detailed description of
the interior would be only to make
inadequate expression of its unique
get-up. Such things as the arrange
ment OF the grain display in wall and
ceiling designs, the grain pictures Of
Chief Twisted Hair and Gov. Good
ing, the life size Sacajawea painting
and the general repose effect OF finish
ings and furniture must be seen to he
properly done justice. Many WESTERN
ers. familiar with the modus operandi
of getting big fair under way. ask
the extent of the Idaho appropriat alton.
on learning 1t was $4,000, as COM
pared for instance with Oregon's hall
million, surprise is predominant nj
the achievement presented.
THoha fs ~, tho 1.-oy hAp,a fpr tbons-
ands OF fasteners who will come dur
ing the latter part OF the exposition. II
is safe to say satisfactory percent
age of these will Keep their eys on
Idaho" in a way that win mean in
creased capital and increased settle
ment for the latent resources for the
Gem of the Mountains state.