The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1905-01-26
The Weekly Newspaper.
Wilmington Messenger.

|
The Gastonia Gazette announces
that 1t will advance the price of its
subscription from one dollar to one
dollar aud II half a year. This il not
done becau>e of any contemplate ted
enlargement or material improve
ment OF the paper. but, as the editor
says. orpurely bu ine~s REASONS. The
Increased Gust OF living and of labor
in the printing business and the nd
vance in he price of paper has male
this Increase of fifty per cent in the
prize OF the paper a necessity. -
We arr not surprised ut this an
nDumpment. We lo not Sae how an,
e,iitor can issue n firSt-clnss weekly
paper for the small subscription prize.
| of one dollar Il year. The surprise is
that the Gazette has not made this
change before this and that Others
have not done likewise.
The daily paper which also issues a
weekly or >emi-weekly edition has thu.
advantage in the matter of saving
expenses over the paper which ha>
only weekly TOR semi-wpeklv clifton
and still, none of the former class in
this section of the country is g-ttin.
rich by any means with their dollar
a-year editions. If they cannot make
anything off their publication how
can the other class ofnrwspaper mel,
be expected to do s.,?
And again, Il man who will not pay
d dollar anda half for tifty-two issues
III his county paper ought not to H..
furnished one ut any price. The fifty
cents additional is very little to ear,
individual subscriber, but the sum
total amounts to good deal with
t ~ man at the other end of the line.
This same idea applies to prompt
payment of subscriptions to week.,
papers and weekly editions of III,
'lailies. Take IL paper with. say. six
Thousand names on its weekly list
Ii every man pays his dollar prompt
ly this means six thousand dullar>
in cash to the proprietors. Every
dollar that is held back from him j.
just that much cash lost bv him. 7"
lose the fee of one subscriber who la>
taken and read the paper for n yea,
is not much, but when YOU begin to
multiply that 10y ten. twenty, fit,
and Il hundred it will amount to u
great deal in thecourSe of IL few years.
These Subscribers are scattered al,
over the State. There are few of them
who cannot afford to pay the one dol
lar at the time IF subscribing and O
pay again every time the years sub
s''ription expires. The one dollar j.
very little to each one of these sub
scribers, but when they all come to
the newspaper proprietor they coum,
Il good deal. The man who fails to
pay his subscription does not save
much. He has cheated the editor out
of only Il dollar; but when such cases
pile up, by the Store it is Il serious
matter to the newspaper man who
depends on these individual dollar
subscriptions to keep his business yo-
ing and to provide for the maint--
nance of himselfHnd his family. Were
all newspaper subscribers to realize
this condition many more of them
would lR 7, great deal prompter than
they are in paying heir subscriptions
With a great many it is thoughtle~s-
ness. They think a dollar is a small
amount; that their single payment
won't help the editor much; that il
will do as well to pdy it at any old
time. These lose sight of the fact
that there are many Others who takt
the same erroneous view of the mat
ter.