Evening journal. [volume] (Wilmington, Del.) 1888-1932, 1905-08-19


leather. Wilmington makes a great
proportion Of 1t and if the demand in
creAses VIII make more. Thus the city
viii be helped.
HISTORY OF MOVEMENT.
A history Of how the movement came to
be- made in Wilmington may be interest
ing The people here appreciated the con-
dition and acted.
n. snenenburg & Company first ar
ranged 10 have the display exclusively in
their store David snellenburg was con-
vincsd that because OF the great factories
manufacturing the leather here that there
was q chance to boom the town. lie made
ihis suggestion 70 Manly M Gillian. Of
New York and George IL. Paine Of Phila-
delpha. who had arranged for the ex-
hibtlon,
MOVEMENT ENDORSED.
President slavery OF the Board Of Trade
was seen in reference TO the matter and
the plan for a general movement met with
his approval A meeting of the Board Of
Trade was called and the movement was
endorsed. In the meantime the Mercantile
Association had adopted resolutions en-
dorsing the movement. The press Of the
CITY had been hammerlng away in favor
of iho project. AS soon as the two trade
associations endorsed the enterprise the
merchants of the town who had simply
been waiting took hold of the scheme with
the result already known. From ono end
of Market street TO the other the shoe,
dry goods. mems furnishings. hardware,
clothing. candy. and every kind of stores
put IN the glazed kid decorations along
with their own goods
Tho papers told Of the progress being
made each day and the people living IN
the residential section became interested
and locked into the business section "a
look at the unusual display In the win
dows of many Of tho stores were cards
with appropriate inscriptions telling Of
glazed kid and where the glazed kid shoe.
could be bought. There was a neighbour
~ spirit shown.
The street cars took up the matter anC
displayed banners on the cars calling at
tention TO glazed kid Transfers aslSe,
for the banners TO place on their wagons
Taken altogether It was glazed XII,
WIN AAiN department cANAfr ~ AlANll AN
, vertisements called attention to the pro
duct. Everyone was "whooping it up" 70
Wilmington and the Wilmington indus
r tries.
MAKING GLAZED KID.
Tn the snellenhurg store a glazing ma
I, chine was on exhibition and an operate
from the New Castle Leather Compan
T.. showed how the skins were glazed. tn
Charles Taylor Company placed humble
I OF machines IN the store showing how tn
I Gladiator stocking was made. Through
! out the week the store was crowded. No
the least interesting part about the dis
play Is that the sales Of glazed Kid shoe
\ Increased during the week showing tina
The seed was not only sproutlng but bear
ing fruit
TO cap the climax there was dolls da,
today when every girl who APPLIED az IN
sneilenburg store was presented with
pair Of glazed kid slippers for her dory
What has been accomplished by thi
movement only shows what can be don
TO boom Wilmington. Il It Is possible L
p have such a movement to boom glaze
.r kid it is possible to advertise the CITY 4
lother lines. All that Is wanted Is the ca
d operation Of all the forces that Ia
% marked the glazed kid movement.
e The following letters from men in III