The Arizona sentinel., 1905-11-15
r1R. LYNCH WRITES.
His Experience at the Dallas Fair Teaches Useful Lesson in
 Advertising.

The following letter from Mir. w; D. Yuma county's representative at the Dallas, Texas Fair, is interesting, in that it shows the value of exhibits as means of attracting attention to this locality, and shows also that the policy of the Chamber of Commerce is wise one Mir. Lynch writes under date O1 November 10 as follows: Mr. Darlington,
 will try to explain how things are and tell you little of my experience. got here-too late to get any show case or other protection for my exhibit, but the Fair managers have shown me every possible courtesy. They moved out other exhibits and gave me space in the center of the agricultural build ing, but by having no protection for the exhibit, they have picked up. some of the choice fruit samples, etc., when I was away, at night. I stay right there from eight in the morning until nine at night, and on two days went without my dinner. i
 Our exhibit excites mughmOrei inter est than any other because of it's trop- ical character, and being the only one of the kind here, they have talked me nearly to death about it: ::;
 Now I want everything that will be oJ any benefit to our part of the coun- try-some more lemons, a few oranges, bunch of grape fruit and a bunch of dates as most of mine have dropped off, or will have by the time 1 get-them to San Antonio. The dates were the chief attraction; try to get some ripe ones-more than two thousand people that wanted to taste them. Send some corn of the second crop; and be sure to send affidavit of Winchester wheat; also more literature, as I am nearly out.
 The fair has had an attendance of five or six thousand people every day, and this advertising move will no doubt do us world of good. 1t has at least given us an introduction to a lot of peO- pie who are seeking homes and new locations and must have been fayorably impressed. They don't know a thing here about Yuma, or the government dam, or anything of the kind. All other irrigation protects are well ad- vertised, and there are thousands look ing out for homes in irrigated districts. From some of these localities they have sent immigration agents and are pay lug them two hundred dollars month and expenses, incluping reilroad trans portation. I have met several of them here and they are surprised, and say, "Well, you know how to advertise, all right.' But they are far ahead of us in literature They have lot of pho tographs and illustrated matter that is attractive. However,. they lust walk around, handing out printed matter to everyone and more than half of it is thrown away without being read. But when they see my dates and big lemons they want to read something about them and the climate. : So 5. you want to give me all the information concerning dates, etc.
 It has been raining here, and is cold; I am so cold can hardly write. The Texas Farm and Ranch will give us a write up. Write me at San Antonio and send all exhibits there
 Be sure to send case of honey from Karr & Kester's, for it not only adver- tises the country, but will make a mar ket for the honey at a good price.
 There has been so much rain here 1t has caused much sickness and dam aged cotton and all other crops, and every body is ready to move.
 w F TvJCII