The Denison review. [volume] (Denison, Iowa) 1867-current, 1905-07-12
new STORE OPENS.
The Bale Brodersen Co. Soon to
be Moved
OPENS ON NEXT MONDAY
Finest Store Building in. Iowa Outside
of Des Moines VIII be Ready For
Denison Shoppers duy 18th.

From time to tim4 we have aiken occa-
sion tospeak of the magnificent new store
building being erected by the Balle-Bro
dersen Co., and we feel that it is only
proper thar at this time, just prior to the
opening of the new store, something more
should be said about this great enterprise
which gives an adced distinction to Deni-
son. After many months of labor the new
store is completed already many depart
ments have been opened up and by Mon
day the entire business will be in its new
home.
We have spoken advisedly when We
have called this the finest merchantile
business place in Iowa outside of Des
Moines. There may be stores having
more floor space, but there is not another
store in any town in Iowa except at the
State Capital that is finer or more com
plete in all its arrangements, both for the
handling and displaying OF goods. the dis
patch of business, or the comfort. of pa
irons
Perhaps time will develop that some
thing has been omitted or forgotten. but
at present it GEMS as if the building was
perfect.
The building is sox1o5. two stories and
a full basement. The building as it
stands. represents cost of approximately
$40, 900
The basement contains the heating
plant, much warehouse room, potato bins,
huge refrigerator, room especially
fitted for the sale of fish, room reserved
for the handling of county produce and
the grocery department proper. Farmers
can drive into the basement. unload their
produce, and load with heavy merchan-
disc with great convenience.
The grocery department is fitted through
out with the Mcknight patent grocery
fixtures, aud is model of convenience.
There is side entrance to the grocery
department from Main Street as we'll as
/ All inside stairs leading from the main
Goor. Under the area way are the patenr
registering tanks containing kerosene.
The frst floor is all one large room and
presents beautiful appearance from the
main entrance which is on the corner of
Main Street and Broadway. The shelv-
ing and fixtures are all of quarter sawed
oak and every detail has been carried out
on this same scale of expense and
beauty.
The counters are 1esplendent in mirrors
aud cut glass and the low shelving allows
one to see the entire store at glance
Specially designed show cases have been
provided for notions, ribbons. pattern
and other specialties. This floor is de-
voted to the sale of dry goods. dress
goods while in the rear is the hardware
department. and running south from the
west entrance is the furnishing depart
ment shoes the cigar case and all that will
interest the gentlemen. The
\ balcony is one of the attractive features
4 Of the store. The balcony runs along the
j rear end of the main floor and this part
6of il is reserved for the Office of the firm
but the balcony on the east side is to be
i the paradise of the ladies, the place for
busy chats. for tired mothers, rest room,
public benefaction long needed in Den
ison. 1t is luxuriantly furnished and
connected with it are large and COM
modious toilet rooms.
The second floor is to be devoted TO
ready-to-wear garments, millinery,
carpets, rugs. curtains etc. while the rear
is to be used for reserve stock room
The above is but meagre outline OF the
interior of the handsome pressed brick
structure. The Luxor prisms serve to
make the whole store as bright as day
while the many lights make dazzling dis
play at night. There is bulletin board
provided, a public telephone booth, a
drinking fountain and many other ap-
Pointments for the comfort of patrons.
The stock to be carried is large one,
it includes everything from cambric
needle to white elephant-dry goods,
dress goods, millinery cloaks and ready to
wear garments, notions. jewelry, druggists
sundries. groceries, cigars, fruits, fish
both fresh and salted, shelf hardware,
hats, caps, shoes, mems furnishings
carpets, rugs, curtains.
In conclusion we wish to congratulate
the gentlemen composing the firm on their
enterprise. Their success has been found
ed on the universal belief in their honesty
integrity and fair dealing. They have
established reputation for absolute re-
liability in all they say and do and it is
tnis which has made the new store possi-
bic.
{ They are hard competition but not