Daily capital journal. (Salem, Oregon) 1903-1919, 1905-09-06


breakfast foods are also unwarranted
when it is stated that more food value
is furnished than that furnished by
any other cerel food Of the same
class
"The statement made by those who
advertise the breakfast foods indicate
how little knowledge is possessed by
the writer's, who at the same time pro
pose to instruct the consumer on the
subject Of foods. As an illustration,
on - packages there is printed
- is the only food containing all
tho elements in their proper proper
tions necessary to support the human
system-the phosphates OF brainmak-
ers, the nitrates OF muscle makers, the
carbonates or heatmakers' And on
the boxes Of - there is stated 1T
Is entirely safe to say that II a person
should eat only food which contains
nitrates carbonates and phosphates in
due proportion, the larger portion Of
all aches and pains would disappear
"Other statements equally delusive
are found on the packages Of other
foods. It may be of interest to state
that phosphates, carbonates and nj
trates are not regarded as food mate
rial. What the writer evidently in,
tends to state is that the carbo-hy-
drates and protein substances are the
muscle and heat producers, but evil
IDENTITY their knowledge is extremely
limited on the subject of foods.
"If any one should be fed on
nitratos, phosphates and carbonates,
starvation would result, as these sub
stances have no food value; in other
words, one would not regard baking
soda, limestone and phosphate rock as
material to furnish food for the body.
"The farmer produces all Of the
cereals which furnish the material for
the preparation Of breakfast foods.
The products Of the farm are sold at
definite market value. Let the far
NOR sell these products and the con-
sumer purchase them in the usual form
used as food and we have the following
interesting facts: The prices given are
those of Chicago: Corn sells for 45e
oats for 3sc and wheat for SOC
per bushel The wholesale merchant
sells corn as hominy for $50 per 100
pounds grits at $3.50 per 100 pounds,
eornmcal at $l.30 per 100 pounds;
oats in the form Of oatmeal at $500
per 100 pounds rolled oats at so per
barrel Of $50 pounds, and wheat as
-four at $3.50 per barrel, and as rolled
wheat at s2.75 per 100 pounds, Barley
is sold at about $3.50 per 100 pounds.
"The retail merchant sells the sub.
stances as follows: Hominy, 2 to 3
cents per pound; grit, 10 cents per
pound; cornmeal. cents per pound;
oatmeal, to cents per pound flour,
2 to 3 cents per pound; rolled wheat,
to cents per pound, and barley, 3
to cents per pound
"The same products sell in the form
Of unpropared breakfast foods at l-S
TO ~ cents, and the prepared for
from 10 to 1611 cents per pound There
is no doubt but that many Of these are
attractive. The manufacturers have
much TO learn regarding the statements
made in the claims for the product.
Tho value OF the Palatahleness Of the
food product must be decided by the
consumer, but no dependence should be
placed in statements that the food
Possesses an extraordinary value as
source OF energy above other cereals
properly prepared.
MANY Of the breakfaet foods claim
that they are predigested or, in other
words, that the starch is largely
changed 70 sugar (maltose). II must
bo considered however, that many Of
these statements, like others made
upon the packages are greatly exag-
gerated To determine the value Of
these statements some 20 Of these
foods were analysed 20 determine the
amount Of sugar which was in a solu-
bic condition. Tho results indicate
that the soluble sugars are present
only 10 a limited extent in the break,
fast foods.
"The food preparations have a Geld
which can be used 10 great advantage.
The production of Palatable products
put up in a eleanly manner pleasing
TO the eye and 10 the taste can be
made OF great value. II should not be
necessary 10 use exaggerated state
ments or 10 represent the product az
possessing medicinal properties I
"First-The breakfast foods are
put up in an attractive form, and many
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