Evening capital. (Annapolis, Md.) 1884-1910, 1905-04-11
THE BENESCH OPENING
Crowds Visit The Big Main
Street Store Checks
Given Away as
Souvenirs,

Eight O'Clock was the hour an
nounced for the opening at Beneseh' s
big Main street store last night. but
long before that hour the store was
crowded and both sides of the street
were filled with people waiting to get
a peep at the pretty display.
The store itself is handsome build
ing, recently completed and is great
Improvement to the street. 1t was
brilliantly lighted last night aud its
plate glass front gave those on the out.
side a view of the beautiful stock of
goods on the inside. Indeed Main
street, in the neighborhOod of Ben
esch's stole, looked like a real metro
politan city. One of the handsome
windows was artistically decorated in
purple lilacs and green leaves. In
this an up to-date bed chamber was
represented with a handsome oak suit
and the lace draperies and hangings
of an attractive room.
The opposite room represented an
other important and distinct feature
of the store-the ladies and gentle
mems furnishing department. Here
amid spring flowers and artistic gar
nishings were ready to- wear suits for
men and women. handsome green
silk shirt waist suit attracted the la
dies attention and won their admira-
tion. The first floor of the store is de-
voted to the jewelry. cut glass and
china department in one section. and in
another go-carts, rockers of all kinds,
bullets, china closets, etc Upstairs
are the mattings, carpets. rugs and a
beautiful assortment of these could be
seen. Iron enamel and brass beds,
BIRDS eye maple, mahogany, oak and
walnut suites, wardrobes, desks,
chiffonieres, etc. were shown in one
section of the store and in another sec
tion was the woman's department
Beautiful cloth and silk suits, silk
shirt waists, hats, ETC., attracted much
attention here. The hats were very
pretty, becoming and chic, and were
marked at reasonable prices. One soft
white straw and chiffon turban was
much admired. and green walking
hat was becoming TO many faces. The
mourning hats were also very stylish.
In the alcoye of one of the large win
dows on the second floor front was
stationed Prof. Schreyer's orchestra,
that furnished music throughout the
opening, and played a number of
beautiful selections. The polite and
obliging clerks showed the visitors
through the store and there was a hol-
iday breeze about the store and an air
OF lityRcharacteristic of the firm
of Isaac Benesch q Sons. The Main
street store is only one of twelve sim
liar establishments owned by this firm.
Every visitor was given souvenir.
This was somewhat unique. In a
large envelope stamped "cheek en-
closed, payable to you. was a check
made out to BEARER" for 10 per cent,
of amount of purchase and signed by
the firm. An explanatory letter said
"As proof of our esteem for your
patronage and confidence, we hand
you herewith what is, to all intents
and purposes, check. We will glad
| ly recognize it as one tenth the amount
of your first purchase, hence you see,
| it has a genuine money value; means
something; counts in your favor, anC
really saves you one-tenth of any
sum your first purchase amounts TO.
The opening was a great success ant
| Annapolis has reason to feel proud OF
| such a handsome, enterprising estab
| lishment as that of Isaac Benesch &
| Sons. 1t is estimated that 1000 people
| attended the opening, at least thsl
number of checks were given eut
| Had the night not been stormy one
many more would have attended the
| opening.