Windham County reformer. (Brattleboro, Vt.) 1901-1906, 1905-11-17
GROWTH OF LOCAL INDUSTRY.
Why the New England Farmer is the
Best Farm Paper"

Few people In Brattleboro realize
what hustling agricultural publica-
ton the New England Farmer has
grown to be since II came under the
management of Ullery & Co. When
this paper was purchased by the local
publishing firm and brought to Brat
tleboro In June, 1908. II had n circula-
ton OF 10000. With this circulation as
a basis ullery 4 Co. Immediately be-
gan campaign for the purpose of in
creasing the advertising patronage of
the paper but found that the largest
and most careful advertisers--those
who used u system which showed
whence returns came--were unwilling
TO buy space In the New England
Farmer ON account of its failure
To bring results. In other words the
papers circulation, at least large
portion OF II, was dead. TO overcome
this seemingly unsurmountable obsta-
Gle ulery a. Co. at once inaugurated
u scheme to ascertain where the
trouble lay, and they were not long in
flnding out why space in the Farmer
was worth so little to the advertiser
1t was simply because so many of its
subscribers either did not belong to
the up-to- date, progressive. buying
class or had lost interest i'm the paper
s'fotSi itS ldlluIt u Keep pace WllD
modern agricultural methods
With the cause of the trouble
found out Ullery & Co. lost no time i'm
taking steps toward its renewal In
fact they have been steadily at 1t ever
since. until now the New England
Farmer is reckoned among the best of
agricultural journals, not only from
the advertisers standpoint. but from
the subscribers point of view. over
5000 names have been taken off the
list, but these have been replaced by
more than 5000 others. Those who
cancelled their subscriptions We're for
the most part persons whose active in
terest in agriculture had long since
waned. while the new subscribers are
nearly all young and vigorous farmers
whose desire to keep up with the
times has made them appreciative of
the effort the New England Farmer is
making i'm their behalf
And the New England Farmer is
certainly doing great deal for the
cause of agriculture, particularly in
its chosen field-New England Not
only does it take pains to publish Il
careful selection of up date news
on practical subjects, but in addition
it has secured a number of excellent
articles on special topics calculated
to be of vital interest to all agricultur-
lists. In this way the New England
Farmer has got next to its readers,
so to speak. by proving to them that
every weeks issue contains something
without which they cannot afford to
get along. Arrangements have been
made for AN unusually strong series
of special articles during the coming
year. Nearly every agricultural and
livestock man of prominence in New
England has been secured to contrib
ute at least four articles on subjects
about which he is particularly well
qualified to write.
Within the past two weeks the New
England Farmer has been changed to
magazine form and the number of
pages doubled This change has i'm
proved the appearance of the paper
by 100 per cent, and will enable II
to begin the new year without fear of
having to relinquish its well earned
title of 1.-THE best farm paper