The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1905-07-07

OIl5GFS were Ib-Sl6StoA' AAA9 " y |
Wilson, President; Mrs Wash Long, |
Vice President; Miss Florence VIII |
liams. Treasurer; Nh. Walter Brooks, |
Secretary. The next meeting will be
held with Mrs Rufus Jackson
Died.
Cecil Lawrence son Of Mr. and
Mrs. j W. Foster. died Wednes
day, after an illness Of several weeks
aged sbous four and one-hAlf months
Intevment will taka place TODAY at
WByn6 Station.
CLIPPING AND COMMENT
The Chronicle has always preached
the good doctrine that lie bet way 10
make Mt. Pleasant grow and prosper
- for its people to trade with homo
( merchants and TO patronize home con-
/ GEMS THIS was never truer ia the his
/ tory Of the place, than just az the
preset time. Every possible eff rt IS
I being made, and has been made for the
/ past SIX months, 60 turn The tide Of
trade and business away from this town
and away from home concerns 90 %.
I lumbia and To Columbia merchants.
4 And We are very sorry to see that
great many people here, including some
/ Of cur most prominent merchants, have
I not only been hoodwinked by some Of
the schemes which have been advanced
10 that erd but have actually given
their enc0ufaramenr and asst lance To
sch schemes Already the result is
/ being seen, and it ouly remains for the
I future TO prove whether or DoE At.
Pleasant business men. will continue 10
ll,r4 their a6sisfanea n those things
which are only for the purpose OF tax
ing money from tue trade channels here
a7ld dumping itloto the Golfers If the
| rolumbia merchant Mt. Pleasant
! Chronicle.
will our neighbor kindly be \ little
more specific, and toll us who i5 is
amaking every possible effort to turn
the tide of trade and business away
from home concerns to Columbia and to
Columbia merchants?'
And it is certainly news TO us-(and
we thought We wers keeping up with
the doings i'll this barg pretty closely
that "a great many people
here, including some of orr most prom
inent merchants, have been hood
wlpked' hy schemes and have actually
given their encouragement to schemes
and things which are only for the
purpose of taking money from the trade
channels here and dumping 1t into the
Golfers of Columbia merchants
That is all bran new to us, and we
acknowledge that we have been
"scooped.
Reading between the lines some
people are unkind enough to say that
fhe iab is at the Mt Pleasant mer-
chants who advertise In the Mt. Pleas
ant department of the Columbia
Herald. But we are loatn to believe
that ths editor of the Chronicle would
be willing to father so narrow and con
tracted an idea as that.
Certainly the Chronicle does not
want to forbid all other newspapers
from working to build up their sub
scliption lists in the Phosphate City.
Certainly our nelghbor does not want
to monupolize the news of this stir
ring, pustling, hustling hive of IN
dustry. And certainly il another paper
does gain circulation here the enron.
icle would not prescribe the merchants
who may seek to take advantage OF
their circulation to advertise their
wares and Merchandise
As to "hood winking thu Mt Pleas
ant merchants, the man who tries that
'scheme will find himself un against
q hard proposition. Mt. Pleasant MOI
chants, like the up-to date, astute mer
chants everywhere. buy their adyer
tislng from the paper that has the best
tclrculatIon in their territory, and from
which they can get the hest results; and
that is why the Herald's patronage
grows larger and larger every month
ii our local merchants, who several
months ago ii mildly ami with little faith
began to tIy the Herald. had found they
, were being hoodwinked" by scheme
to divert trade from their stores to tue
: Columbia merchants. think you they
J would inc1 ease their space month after
} month, for tue benefit OF ''the Colum-
, hia mercnantsY" Reckon the Mt.
Pleasant merchants don't know their
} business? Reckon when they have
tried a thing-or two things they
can t tell which pays them and which
doesn t. Don't you believe nelghboI
that anybody Can hoodwInk' the
, merchants of this town You can
even do 1t yourself. You cant "hood
} wink" them into advertising in a
paper that don't bring them salts
) factory results; neither can You "hood
WINK them fro advertising in q
, newspaper that does bring them salts
factory results.
Not only has the Herald proven
itself to the local advertiser, but III
: Mt. Pleasant department has direc
! value to tine town, Its circulation Il
not confined to one or two civil dis
trlcts, Ii has scores of subscribers II
/. every district of this county; 1T has
l nun irsd subscribers in the city q
Nashville; il has about one hundret
} in Texas; II has about that many II
. Mississippi, Alabama, Louisiana, an
Arkansas; it has few in every stat
in the Union, and wherever 1t goes
! advertises the climate. the wealth. tn
L beauty and business advantages of Mt
o Pleasant as one of the most prosperou
and growing towns IN the ''dimple G
y the Universe Middle Tennessee.
The way the Herald features" hi
!. Pleasant, setting apart special spac
q TO its sociai. religious. business an