Waterbury evening Democrat., 1905-07-03
l. CHASE.

l .02Y Troubles Begin," hnd SL,C~ quite an effect on the \T masculine mind. It
 C1 brought pictures of ter TOT, unhappy homes, hatless wives and general gloomy future before him. 1 The action of the song was all suff1- clent to do this for it dealt with tie unhappiness of wife whose life was worn out trying to get what women call dream of a hat.
 Millinery at that time had not reach ed the highly developed artistic state that indicates the American milllner the world over. One can recognize m American made hat anywhere. There is something distinct and airy about it that attracts the attention In any part of the world. American millinery is the finest and in many places q ladies' hat, bearing the delicate touch of an American girl, sufices for a whole suit of clothes in many parts of the world.
 When millinery became an art, the foundation of the song above quoted, was tumbled, and the song itself be- came back number and marriage had no more terrors for the average man, for it became an easy matter for woman to please herself in hat.
 Chase's millinery store on Exchange place Is without peer in the state for all that is requisite in the art Of making ladies' and children's millin- cry. The business was established by Max Chase in 1868 in almost the exact spot it now occupies. In 1873 the present proprietor, Isadore Chase, took possession and under his control it has grown to its present satisfactory dimensions.
 Yet 1t does not seem so very long ago that 1t stood at the corner of passway leading from Exchange place to East Main street. called the Arcade, and when it's small windows, In con- observed of all fair feminine obser- vers. Since then millinery stores have come and millinery stores have gone, but Chase's has increased in attrac- tiveness, expanded in material profit, developed to be one of the greatest magnets to the feminine eye in the whole Naugatuck valley. In days gone by only one language, English, was heard there, to-day all the liter ary and commercial tongues are spok- en among the staff of busy clerks. Lingual accomplishments are greatly appreciated in the large and ever in- creasing business of Chase, the mill iner.
 Mir Chase has never estimated the capacity of his beautiful store. But today he employs about seventy-6ve regular clerks and milliners and on busy times extra hands are found necessary. A thing MT Chase is very proud of is that customers who were with him at the beginning are his GUS toners still. and his steady advertis. CTS. This he considers proof that his goods are the best to be had in this community, that his prices are always reasonable and fair and that his business methods are appreciated. And in this connection he says with a great deal of satisfaction too. that his employees are quite as faithful.
 Mir Chase makes a speciality of mourning millinery, children's hats and bridal outfits, and this part of his business has become quite popular. Everybody goes to Chase's when the family has been struck by the terrible hand of death. and on the other hand everybody rushes there when Daniel Cupid. Esq. cinches a match in the family.
 The interior of the store Is as at tractiye as the exterior. Along the walls run mirrors seventy-fiye feet long and six high. Picture hats and dreams of hats stand in elegant glass cases, known as silent salesmen. There Is as much stock In the basement, one of the stock rooms, as there is in many a wholesalers at this season. There are two large stock rooms and four work rooms.
 Weeks before the opening of any season Mir Chase dispatches num- Der of his mliners to New York to study. at his expense, the coming styles and fashions, the colors. and the manufacture in general of what is to he the thing for the coming season. In this way he not only keeps up with the times but generally ahead of them.
 His stock Is the finest. tho most va ricd and attractive. not only in Water bury. but ID and down the valley. The husband of the woman who can't be pleased in Chase's millinery store cannot be blamed for singing the old song: "When a Mans Married His Troubles Begin"