Durango semi-weekly herald., 1905-02-23

one entitled to the patronage Of tae
people. based on merits. The Herald
desires the patronage OF those who
have stood with Durango through
and 1t Is but right that we should
impress upon them certain facts
that it pays for and receives a regu-
lar press report every afternoon, AMI
that upon investiss ton they will fina
papers in the city iDposiug upon
them with alleged telegraphic reports
clipped from other papers and rehasn
ed. And in doing this no sheet will
be entioned or abuse follow-just
the mere fac.a why this PAPER Is en-
titled to the legitimate support CT al
people who appreciate me.st
or course, II b. paper cfnuot set
forth its super 1rity, th5n 1t IS hand
Herald doing a little advertising on Its
own account-'be sane as merchant,
but some effort should b. made to
stop columns of space being teken
up with personal abuse in which the
public Is not interested end which
serves to disgust strangers visiting
our city. as well as outsiders.
We are asking people to come and
locate in Durango and ,hia Southw est
section. This cannot be .uccessiully
carried out IL there is to be bitter
strife and turmoil among newspapers
along personal lines. Even II Day
and the Democrat have been injurious
on the ragged edge, why should the
fact be paraded and he general pub
lie given to understand there is some
truth in the wild rawlings?
True, we often feel that II is i'm
possible to keep still wnen Day 50 un-
justly vents his spleen on Durango
business interests. and many expect
us to defend the community against
his attacks; at the same time the
newspaper that is not willing to bind
itself to reHrain from personalities
should be tabooed, and If The Herald
refers to a rival sheet disrespectfully
we are willing to be tabooed We
simply reserve the right TO appeal
for patronage on merit, and II rival
papers can secure the same recogni-
tion and patronage where not dollar
is paid out for telegraphic news, then
merit does not count in Durango. and
only tends to place ali publications
on the same level and is no encourage
ment for any management to spend
money to give the people the news
Of the day.
Again, advertising is business
proposition. The price pail should
largely depend on circulation and the
possible benefits to be derived. If
advertisements are inserted simply
for the purpose of keeping IN gift
concern. without regard to circulation
or merit 1t simply indicates desire
to injure legitimate enterprises.
The Herald feels tfat now is the
along business principle II The
Herald does not reach the people and
is not conducted along business prih-
ciples. don't pstronize 1t. We only
want what Ia right. We are not 60
ing to ask support on the g-ound of
having been the only paper In the
city to weather the financial storms
Of the past twenty years and with
each and every issue pulling for Du-
range, but on condition that We n eet
requirements OF a growing city.
But above all things. Durango can
not afford to support papers that fill
their columns with personalities and
mud singing, and for the good name
OF Durango and future welfare it is
due that Interested parties PUT stop
to the practice.
In making this appeal for decency
in journalism, we desire to add that
personally we do not care c rap II the
entire reading space of every rival
sheet is devoted to abuse of this pa
per, its editor or manager. We make
the appeal because Durango must
cease its petty chickering's of every
character, and newspapers. above all,
should be the leaders in the reform
NOV vement.