Evening star., 1905-10-05
A PLEASING DISPLAY
WOODWARD & LoTHRoP'S OPEN
ING WEEK.

The magnificent opening this week of
| Woodward & Lothrops mammoth establish
ment forcefully illustrates the fact that
| progress and prosperity come to communi-
ties through their business men.
Twenty-Five years ago this firm founded a
| store at 705 Market Space. Within a few
| months the two additional houses were an
| nexed, and only little later these were in
| adequate to the business.
The building 921 Pennsylvania avenue was
secured, and here the largest dry goods
store the city had at that time was estab-
lIshed Those were busy days for Mr..
Woodward and Mr.. Lothrop-days of un-
ceasing labor, often followed by long night
hours of earnest thought, when all the far
reaching plans now SO richly maturing were
born and nurtured in the ambitious brains
of the two young men destined to reach the
pinnacle of mercantile success.
Those were also the days when Washing
ton began her wonderful advancement that
has made the national capital the most
beautiful of all cities and in this progress
Mr. Woodward and Mr.. Lothrop have been
recognized factors.
The prosperity of the firm kept pace with
that of the city, and larger quarters were
required. The northeast corner of 11th and
F streets was purchased. and from that
date f street became the favorite shopping
district of Washington.
Housing the vast stock necessary to meet
the demands of the public became a serious
problem. which was solved by the firm in
puylng the entire square, except a very
small space.
An eight-story fireproof structure was
erected. racing on four streets-F G. 10th
18th. In architecting 1t three of the most
important considerations were light. air and
health.
No Dark Corners.
Immense as the building is, there are no
DARK corners, no congested spaces. per-
meated with the breathings from many
lungs Pure, freely-circuating air. broad
windows and wide aisles render all insani
tary conditions impossible
Ten elevators are In constant ore,. t,o,
ana all possible conveniences and corfortS
are provided for the public %
mere that is being displayed the
most extensive. varied and yaluabIe stonE
or goods the firm has ever brought tn tIJs
tnarket ma 1t includes practically everyfhine
TOT the family and the home. Most rare
ine fusnit,, fuesnui.,lui mouse furnishings. includ-
ilig furniture of every description. adorn
rnents from all quarters of the globe ss
PerD silver bric-a-brac cut glass eJapant
sn taple service and all useful articles for a
noIie, no from the front to the back door.
The matchless array or dry goods oni
millinery is representative of the most
cereDrated manufacturers of the world
Durlng the last summer Woodward q,
Lothrop sent more buyers to Eurone tban
any previous year, They carried the FIJI
so,iaence ,se,n OF the firm and instructions to
| a.
SUIT Is apparent on every floor
Every line of goods has it's own denart-
ment and every department its experfs to
show and explain the goods "Fair deal
ing is impressed on the minds of ali ma
irons and employees alike-hence the mi
yersal satisfaction W
This stupendous business Is a practical
and invaluable object lesson to the hovs
and girls of the city, standing as il does a
towering evidence of the result of earnest
patient labor, unfiagging energy and un-
swerving integrity.
No other two men have deserved more
from the community than Mr.. Woodward
and Mr.. Lothrop. Holding steadfastly TO
the highest ideals in the business, social
and religious world. their carers have
done much for the betterment of WASH
ington.
Although Mr.. Woodward and Mr. Lo-
throp are known all over this and foreign
countries as owners of this establishments
they have many other important interests
and they are among Washington's leading
bankers. They are earnest workers for the
advancement of the Young Mems Christian
Association, their noble gift to 1t of $4,000
not only aroused the gratitude but also
opened the purses of many in its behalf
Their gifts Of thousands to public organi-
zations and their countless charities have
lifted many a burden from weary shoul-
ders.