Omaha daily bee., 1905-11-20
TIPPING OFF The N4RKET
Profitable Game Worked BY Regular
Bureaus On Wall Street
LAMBS WITH WOOL FURNISH THE BUSINESS
Easy Money Rolled In TO the Inventor
of the scheme-More Adroit
Methods Now In
vogue.


reaus" Of wall street. and It never fails to
bring in one OF more letters asking the
financial editor kindly TO recommend some
trustworthy purveyor of speculative adj
vice at so much per week. The last time
it happened. one letter came from man
in a little village Of the far northwest,
whose manner OF making the request be-
trayed total ignorance OF stock market
speculation Other letters on the same cr-
rand, however. have come from men evil
IDENTIFY in touch with the world and its af-
fairs-physicians. merchants, lawyers, etc.
% seems almost incredible that any intel
lisent person should expect a tipping bu-
reau for a fee OF $40 or SIS a week 10 furu-
ish IFS subscribers with a daily budget Of .
rnouey-making advice. but that is what the /
tipping bureau undertakes to do, and the ,
fact that a number OF such bureaus con- /
tinue 10 do business year after year and |
advertise extensively is proof enough that |
they end enough dupes TO make the pre- |
tense profitable. II the alleged inferma- |
tor which tipping bureau purveys at so !
much per week is. trustworthy, it is GER !
tainly too valuable to sell, and II IL IL an !
trustworthy 81 is not only valueless. but
source Of loss to those who may act upon
IT, and yet there are people who will send
I'm 81 or go for the name Of a stock that
quiring why the man who advertises such
information for sale does not play it him
self instead of peddling it out to others.
The head Of tipping bureau will not
argue the point II you corner him. lie
will only buster and point to his record
on the market" and his record will show,
not that he has been right most of the
time. but that he has been right all OF the
time that his advice Is infallibe. That is
the perfection of the science Of tlpping-to
be right all the time no matter what the
market may do. The market is doing Some
thing all the time, and IL goes neither up
nor down without frequent reversals.
bull market has its setbacks and bear
market its recoyeries, and the tipster is
able to show you. by his own predictions
that he foresaw every one of these ups and
downs His predictions, OF course, have
been artfully two-sided, but you were to
have attended only TO the main prediction
II II happened 10 go right and only to the
qualifications with which It was hedged
about If it perohance went wrong.
Easy Money for Number One.
The business OF purveying stock market
advice WAS developed it exists today
In the bull market of Ave years ago. The
public in 1900 was seized with one OF its
periodical manias for speculation, and
Of information. There had been tipping
bureaus before. hut the advertising feat
ure of the business had been neglected.
II remained for a man who knew human
nature and nothing about the stock mar
ket 10 discover the possibilities OF adver-
Using He borrowed IS to pay for the in
sertion of his first small advertisement.
II brought him in something like s25, out
Of which he paid back the IS he had Dor
rowed and put the remaining $40 into ad-
vertising space; that brought him I'm
nearly 800 OF which he put $50 into adver-
Using. and SO on as rapidly as the returns
grew. until at the end OF a few months
he was spending several thousand dollars
a week In advertising All this thine he
was advising people TO buy stocks. He
knew only that people wanted to buy. and
lie supposed It WAS bull market. II was
bull market His business continued TO
grow until It became so large that he ar
ranged code with his subscribers. In
stead OF sending them letters each day
they were to read his advertisements each
morning TO know what thy should buy
that day. Certain words meaningless
without the subscribers key, meant GER
tain stocks. In less than two years this
man cleared $4,000 and gave the business
TO his stenographers. But he had become
interested in speculation himself. and
finally went broke buying Chicago & North
western at the top OF the bull market
His sensational success has never beer
repeated. He seized the psychological mo-
ment for preying upon the publlcs in.
finite credulity in wholesale manner, and
was In line with the biggest bull market
there has ever been.
Stranger than the simplicity of the out
side public that is only occasionally in tn,
rlaf is ha "a fbnN
lowers OF the stock market speculation
regularly subscribe TO a tipping bureau anC
are Influenced by It's advices. In almos
every bucket shop In the country the dali!
advisory service OF some Wall stree
bureau is obtained for the benefit OF tn
clients and even small brokerage houses Il
Wan street take the letters OF the better
known tipsters and display them alonl
with other gossip our people" tn
brokers say. must have something l.
trade on. They like this stun and want
and we are only too glad to provide it. w
are not responsible for il further than L
buy It and put it in front OF our clients
II they will trade on It we make commits
sionS"
Art In Giving Advice.
The tipping bureaus that last through a
kinds Of markets are those that have per
fected the art OF giving people the kind @
aAvice they want and of 50 balancing thei
opinions that they are always right AS
rule people want bullish advice and henc
the established tipping bureaus have Al
ways a strong leaning toward the bull sid
Of the market. Not long ago a new sta
appeared In the tipping armament. II
was a tremendous bull and had a diEz
rise. subscribers hockinE to his call The
he turned suddenly 10 the bear side Of th
market and because his predictions wer
not forthwith fulhlled his following q,
serted him abruptly. People will wait e
bullsh professions 20 come true, but Wit
bearish predictions. which arc unpopuls
10 begin with, they have very little %
thence. when one who sells speculative a,
vice takes a position from which he car
not retreat he risks his reputation an
stands to lose his following II he Is wron
IL does not help him any that he has give
ais honest opinion. The tpster who wou
last through the ups aud downs OF a
game must be trimmer"
once when Sugar was the most acti,
speculative feature OF the market a CROW
Of swindlers sent out 10000 letters DIT
dieting a twenty-point movement. In s.
900 OF the letters Il was predicted that a