The Greenville times. [volume] (Greenville, Miss.) 1868-1917, 1905-09-23
How to Increase
Cits Popula tiOn
Contsnuea from first paee.

because an article of general con-
sumption of greater merit than a
similar article which is systematical-l
" advertised will often fail to main
tain a hold on the minds of the pub
lie, which the more advertised ar
ticle enjoys.
St. Louis should advertise
IL St Louis herself; her history;
fEr natural advantages and those
given to her by the enterprise and
energy Of her citizers; her business,
social and home advantages.
1t should advertise St. Lo1is
territory" which We call the Great
Southwestern Empire and OF which
we claim St. Louis should and will
be the metropolis, the gateway, and
to a great extent, the champion This
Great Southwestern Empire" ex-
tends from the Mississippi river on
the east to China and Japan on the
west; from the Missouri river on the
north la the Panama Canal zone on
the south. In these confines are now
10000, 900 of people, and these natur
al lines could even lie extended to
include latter the completion of the
Panama Canal South America and
Australia They now include Hawaii
and tile Philippines. 1t IS not nee
essary to tell any more than the
truth about this wonderful South
western Empire" and its rapid de
velopment. 1t is the cynosure of the
worlds eyes today But by telling
these truths" in connection with an
advertising. campaign for the city of
St. Louis, you emphasize to this
Great Southwestern territory it
self the advantages OF St. Louis as a
base of supply for her and her natur-
al relationship to ST Louis, thus still
further allying its great trade to this
city.
3. You should advertise the eity's
manufactured goods, its products OF
all character. made in ST. Louis
has been in the past fact to hold
in reserve rather than to push to the
front. But a number OF. pioneers have
changed this situation to one where
goods from St. Louis sell equalfS
we'll with othtr goods, and lAese
pioneer concerns, with others, are
now rapidly making the expression,
Made in St. Louis" take its proper
place as a standard of quality and to
mean what Made in Germany has
meant in some portions OF the civil
lied w6rld A skillful advertising
campaign for "St Louis made
goods with symbol to make them
known on sight, could bring abo1,
this end.
! In regard to the amount of money
to be expended we should mention
for four years, $4,000 for 4ooooc
people, or ST per head.
A certain amount of this money
land the greatest portion of IT'D must
necessarily be raised by subscription
among the manufacturers, real estate
men, bankers, wholesale and retail
concerns. and efforts to secure these
I subscriptions would meet with thu
I, usual difficulties, which could, how
{ ever. be overcome by the usual splri
t and determination In addition to til
: amount raised in this manner, yol
q could. through the columns OF til
c Post-Dispatch, and perhaps othe
: newspapers, make a popular appea
to the citizens of St. Louis in thei
g capacity as citizens, where til
{ workingman and the rich manufac
d turer are equal I would have thi
popular fund made up of subscrir
e tons of ST each In other word
IT every citizen who paid ST to secur
one more of the I.ooo, 900 total popt
y lation for the city within the for
T wears time. This dollar subscril
g ton should entitle each subscriber
IT certificate OF some character
perhaps a certificate of membersD
in the Million Club, and buttoi
~lch as will be described later
also advocate in another place
<. to be known as the st Lou
+ Boo',.' to be sold at ST per cop
fe wlish could be purchased in quar-
re titles by leading manufacturers az
:, other concerns who have trave'G
9 statesmen or clerks, or for their CT
p toners who are not quite fully i
Ie formed as to the natural greatne
of St. Louis and her future. | a
N now preparing such book and n
at cotnpany expects 10 exploy it, b
will be glad to turn i into the cha
E rel for general good, + plans are ca
3 lrisd ont to take advantage Of It
= Based on an income of 100000
Z year. advise its distribution
s ont the following manner:
g First, would use monthly mag
zines and national eleeklies whic
8 have circulation not only all oy
S the United States and Canada. b
Is 81 rer the world As we'll, and whic
y reach that minority of the world
population which inf enees til
great majority. You can use the ma.
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