Morning appeal. [volume] (Carson City, Nev.) 1877-1906, 1905-02-19
ToMoRRoW's OPENING.
Ladies of Carson are Ready for the
Rush en- Grey, Reid, Wright Co.

Rush en- Grey, Reid, Wright Co.
The first thing that interests q
woman is town gossip and after that
the price of drygoods.
There are times when dry goods
take precedent over gossip cri the
time is with us now.
The dry goods opening CT the Grey,
Reid, Wright Co, tomorrow at the
store recently occupied by S. B. Cohen
has been on every womans lips for
the past week and every one Of them
know by this time that there is to be
2 slaughter Of prices such as Carson
never saw before.
The question now agitating the fem
mime mind is whether this is real,
genuine, sure enough reduction sale
or 2 fake
Well, the appeal yesterday sent a
lady into the store to make a personal
inspection Of prices before the open
ing and she reports that it will be the
greatest bargain sale ever offered in
this city. They have simply taken q
big axe and gone to work cutting il
all directions
This new firm has an interesting
history. They came to Reno a few
years ago and opened a department
store.
Every one shook their heads when
they did this for it wac a well known
fact that Reno could not support a
department store.
These people had been connected
with some of the largest stores Of
that kind in California ana they
thought they saw an opening in Ne
vada Wen, they went to work on
new lines.
In the FIRST place they used plenty
Of printers ink to get the customers
into their place of business and next
they sold goods at prices which pre-
vented the necessity Ct sending away
for goods.
They figure that they can secure
Goods a whole Let cheaper at whola-
sale than the local purchaser They
set their freight in very large lots
and with these two advantages they
figure that they can sell a woman any
article she needs cheaper than she
can get in by sending awav-ar.d still
make a profit.
The profit is small but they figure
that when they get the trade of the
section which goes abroad under the
high priced system, that they will en-
joy handsome income.
1t takes a great deal of capital and
a lot of experience to run under the
large sales and small profit system"
but this firm has both the capital and
the experience and they find the sys-
tenn pays fair dividends to the capital
invested.
They have tried it three years in Re
no, have succeeded admirably, and
propose to try it ia Carson. Their
store is in the Thorn a-Bielow building
in Reno and is a credit to any city.
) They have 20o0 squa e feet Of space
and employ fifty people. They are to-
day the largest dealers in dry goods
clothing and ladies. cloaks in this
, STATE.
They will run their Carson estab-
lishment as a branch Of their Reno
store They don't want to make it
all in year but propose TO remain
parmenantly in Carson, give employ
ment to Carson people and help build
up the town They viii retain the
clerks whose amiability and patience
make shopping agreeable to ladies.
They will also adopt the syste.1
that made John Wannamaker rich. /
simply consists in taking back from ;
purchaser any article which does no
give satisfaction after inspection.
A woman buys something and the
concludes that she don't want it. s
long as the article has not been use
the Grey. Reid Wright Co, viii plan
down the money for it the moment
is laid on the counter.
You don't have to explain why 20
don't want Il. lay it down and ask f.
the money.
For further information Of this sal'
read the advertisement at the bottol
Of the first page.