The Taney County republican. (Forsyth, Mo.) 1895-1992, 1905-01-26
IS ADVERTISING PROFITABLE?
How the West was Boomed-Some No
table Local Instances.

not advertising is profitable. Many
business men do not believe in adver.
tising. and they declare with solemity
that advertising does not pay" And
yet these same business men will pay
an extra price for wrapping paper on
which is printed their name and bus
mess, and expect every customer to be.
come walking advertisement by car.
rying the packages home on which
their names are conspicuously dis.
played.
Does advertising pay country?
There was a time when California
was desert land, producing little but
climate and grass, The Argonauts de
cided that climate was u good thing
to offer the people OF other portions OF
the nation, and profitable as well when
sold along with the soil OF the state.
Hundreds OF thousands of dollars were
spent in literature, all printed with but
one object. When the state was filed
with people one would suppose that
this great expense would have ceased
But il did not, When land became
worth 800 an acre the residents be-
came more frantic than ever in their
endeavors to secure added population.
The literature took on the character of
works OF art, and more people were
drawn there by the wonderful stories
they were told. This continues up to
the present time, the officers OF almost
all the counties having become i'm
migration agents, being constantly
busy keeping the excellences of their
localities before the world.
| Colorado has thus invited the peo-
pie of the world to settle there pr0mis
ing in addition to climate all the ad.
vantages of a mountain sanitarium.
Kansas spread the advantages OF that
region, and told of the wondrous crops
and the still more wondrous cyclones,
anything to keep the state in the minds
OF the people. 1t is today a populous
state, and still efforts have not ceased
TO attract immigration.
Utah was desert indeed, but man
has made it Il paradise. They were
not selfish, the residents of that now
state, but spent money lavishly In Or
der to induce people from other states
to go there. Success attended their
efforts, and now the valley shows the
fruitfulness of the land.
in all these states and territories
literature has been spread broadcast,
until those who do not know where
Arkansas is situated can tell without
hesitation all that any one of them has
to offer.
In mercantile way the same re.
suits have followed advertising. In
little town of 300 population In Kansas,
Moran by name, there is department
store in which there are employed
twenty-seven clerks, and all are kept
busy. The story OF bargains is told In
county papers, and customers come
from even the county seat, to find the
truth has been told.
A dozen years ago two brothers opened
a little store in Junction City, Kaus.,
IN room twenty feet square. and with
but cheap stock OF goods. They took
more space In the papers than they
had floor square inches, being careful
to tell the truth. They were com.
PEELED to enlarge from time to time,
until now they occupy three stories
with one hundred feet front, and have
on the jump about eighty clerks. This
In a little town Of less than 5000 in.
habitants. The men who did not be.
lieve in advertising still occupy their
old quarters and beg for monthly ex-
tensions OF rent, that is those of them |
who remain In business.
Over In Harrison, a neighboring |
town, there was the time when the |
did not believe in adyer-
tising. There came, one day, man
who opened little racket store, and
then made straight for the newspaper
office. He believed in printers ink,
while the older merchants looked on
and said that customers whom they had
carried Tor a quarter ef century
would never leave them. The little
racket store grew and Aourished, en-
larging three times, while the other
merchants stood idle in their rooms,
occasionally brushing the dust from
their goods, until the scales fell from
their eyes and they, too, sought the
papers. Since that time they have
been doing good business.
None Of these are fairy stories.
There isa virtue in advertising that
reaches far beyond helping the
Bless your dear souls, the papers are
not objects of charity.
Each month in the year they return
% the community ten times the pitiable