Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1905-05-20
THE TEMPERANCE
CAUSE.

Tho matter IN this column Nv edited
ana prepared by ladies' Of ogden inter.
oStcd IN temperance work
The commercial side Of tho liquor
question n the hardest To combat IN
II were not for the big pront IN selling
alcoholic drinks mono would be sold,
The confirmed topper who win have IT,
IN spite Of all prohibItory laws, would
were cut down 10, say the very mar.
row margin on which sugar II sold,
In the contest that " golng ON con.
tinunlly In this country between tho
liquor business ana the temperance sem
tlment some Of the large profits Of tho
trade are being diverted into news
paper publcllS There has never been
n time when 80 much money was spent
In saloon advertisements and IN "wrllo
ups OF special labels There II n great
deal Of reading matter published which
nt first glance appears TO be genuine
nows which on closer inspection turns
out to be part Of a general plan OF edu-
eating the public to more tolerant views
regarding alcohol,
This suggests the idea OF "lItornry
bureau conducted by and IN tho m
forests Of the whisky dstilere, tho
brewers ana wine makers Indeed II
well known that such an educational
campaign IN being carried on by the
national and state leagues Of liquor
dealers
one OF the points on which tho llquor
men are working TO create u change ot
sentiment IN the confirmed belief OF tho
public HAT tho drinking man II short
lived In many papers there now ap.
pear pictures of very old pcoplc--men
IA taI al,
the OBJECT that the people whose pie,
lures are shown have been or are users
Of certain brands Of whisky
This method OF attack has grown
rathor disconcoring 10 the temperance
people, There are many readers who
believe all they zee IN the papers"
such readers Rro especially Impressed
by the pictures, Thcy say THESE ara
the pictures, the names u tho people
ana the towns ana street numbers
Whore they live, surely there can bo
no fraud about that"
But investigation made recently by
leading temperance popen aud soCIo-
ties have brought out some curious
f0ots In regard TO these advertisements,
| some cases II was found that no such
stree, or number existed In the towns
named, IN other cases It was doned
that persons Of the names givcn wera
living or ever had lived ut tho deslgnat-
ed number,
IN numerous cases tho aged people
whose lives had been heightened by tho
use Of the whisky advertised were
found living nj the locality described,
but IN most Instances thoy were SUR
prlsod ana indignant over the nowg that
their pictures were adjoining whisky
advertisement
Investigation has brought 20 Hight tho
fact the endorsements were secured
By some local druggist under false pre-.
fences ana the photographs were OBJ
talned from n local photographer
IN ono case two brothers living IN
indiana, both nearly 90 years Of age,
have dclnod signing any testimonials
denied ever using the whisky advertise
ed, denied having had any talk Win
any one about the 'etuff" put remom'
berod having given thor photographs
10 stranger and signed what they
were told were short sketches Of Their
lives,
Thore II nothing no sacred IN tho
eyes 90 the promoters Of the frame
that II VII not be dragged IN 10 ala
IN making the business moro profitable
The Innocence OF childhood or the help.
lCssnesB OF old ogo ~ not protected
from tho greed Of the trade"