The Paducah sun. [volume] (Paducah, Ky.) 1898-1906, 1905-02-15
Dreyfuss, We'll 4 Co., Manufac-
turing a Famous Formula.
An Interesting story In Which Cap.
tain Dreyfuss of Devils Island
Figures Prominently.
ORIGIN OF THIS FORMULA

Probably rev or our citizens are
aware of the fact that a new indus
try has sprung up in our midst with
in the last year, namely the manu-
featuring and bottling of medicat-
ed gin called the DEVILS Island En-
durance Gin" From present lndica-
tons and from the records and his
tory shown us and told to us by a
member of the progressive firm Of
| Dreyfuss, We'll AZ Co, IL bids fair
soon to equal the phenomenal sue
cess of DR.. Bells Pine Tar Honey,
manufactured and sold by the f. L.
sutherland Medicine Co.. of this city
and which has a ready sale all over
the United States, and which has ad-
vertised Paducah from one end of
the land to the other.
The origin of this article is quite
Interesting as told to a representa-
tive of this paper by Mr.. Sol Drey-
fuss. the senior member of this firm.
A few years ago Mr.. Dreyfuss was
in Europe visiting the home of his
childhood in Alsace- Lorraine, where
one of his brothers is a renowned
chemist and "distillateur" of French
Cordials and Liquors. who told him
and showed him a formula for Il
medicated gin with which he was
doing well, and showed him testimo-
malls from the greatest connoisseurs
in Europe as to the great merit of
this article. His brother admitted,
however, that America would be a
better field for an article of this kind
than Europe Gas very little GIN OF
great merit is manufactured In this
country and proposed to come over
TO this country, after winding up his
sffairs In Alsace. and embark in bust
ness here with Mr.. Sol. Dreyfuss in
the manufacture of this article. He
found It impossible however, after
trying from year to year to wind up
his affairs, to come over, and at last
abandoned the idea altogether. II
was then that Mr.. Dreyfuss set to
work to buy the formula from his
brother so as to have sole control of
the same for America, which he sue
ceeded in doing about couple of
years or so ago. This was bought at a
good, round figure with the agree
rlent that his brother will see to the
procuring of certain ingredients,
abroad, used in the manufacturing of
this gin, and which cannot be found
Ia this country. This he has done,
ard over half of the ingredients used
are received from his brother.
The name selected for II. Devils
Island Endurance Gin" was selected
by Mr.. Sol. Dreyfuss and submitted
iirst to Capt. Dreyfuss in Paris by his
brother In Europe, who made a spe-
cial trip to Paris TO confer with the
Captain" and get his consent to
Use this name, and the design show
ing Capt. Dreyfuss in the cage on
DEVILS Island, with the words Hope,
Energy. Fortitude. Strength, Endur-
anee." all around him in the cage,
and the devils" on all sides picking
at him constantly. This consent Mr.,
Dreyfuss has gotten, but Capt. Drey-
fussfus modestly and politely declin-
ed TO afiix his signature and written /
testimonial as TO the true scene de-
P'cted on the label (Which was shown
kind, for no other reason but for the
fact that he had given solemn
hedge a few days before not to lend
Lis signature to anything pertaining
to his trial and sufferlngs op DEVILS
Island.
Mr., Dreyfuss explains his reasons
for selecting the name, first, ow-
ing TO the agitation of the famous
"Dreyfus affaire" at that time, sec
ondy, the ingredients as compound
ed in this Gin stand for everything
Capt, Dreyfus stood for Energy
Fortitude, strength, Endurance"
and with all, a pleasant word for ey-
erybody,
DEVILS Island Endurance Gin not !
alone stands for all the aforesaid,
but il, at the same time, is a pleas
ant drink. II is not to be considered |
Ia the full sense an absolute social
ed medicine, but II is highly recon-
mended for tonic, for a mild slim
ulant, especially fine for kidney and |
bladder, and at the same time a
wholesome drink for feeble and run
down constitutions. Mr. Dreyfuss (of
A saoal inld his hroihar 10 CAV 10 L