The Rice belt journal. (Welsh, Calcasieu Parish, La.) 1900-19??, 1905-02-10
FLOUR FRGw & EW ;,>r RUE.
:! Saving of Ore cent Per Pound is
Claimed FOR the Farmer.

OF putting upon the market new rice
product which will serve the triple
purpose Of relieving the OvercrOwded
condition Of the market, cheapening
the cost of breadstutf and increasing
the price of rough rice. 1t will enable
the miller to pay more for rough rice.
get more for his finished product and
furnish the retail grocer with a pow
erful weapon with which to fight the
! flour trust. Best of al, it will save
the consumer one cent a pound on
his bread. Or in other words. cut his
-four bill down third and still Ell.
able him to have just as good bread
and just as light cake as ever.
The FIVE mills which are now
equipped for putting this article on
the market are the Peoples Indepen-
dent, of Crowley; Eureka. Of Esther
wood; Gueydan. Of Gueydan: Able
vile, Of Abbeville and DOnaldsonville
Of DOnaldsOnville. Their new pro
duct, which is soon to be placed upon
the market is at present known as
"rice tlour,' though it is probable
some euphonious trade name will
shortly be selected for it.
Mr.. A kaplan, president OF the
five mills in question, is spending the
day here on business and was seen
by reporter for the Press and asked
regarding the new product of his
mills. MIR kaplan is a pleasant and
affable gentleman and though pressed
for time, readily consented to an in
terview. He was ready and willing
to talk about his new product and its
effects upon the rice industry, but
when asked for an opinion as to the
present market conditions or future
prospects Of the rice industry be said
he would rather be excused on that
score, as too much has been said in
regard to those subjects already. Re-
garding the new rice mill -four Mr..
Kaplan said:
1.-The making Of the new flour will
serve two-fold object. 1t will ena-
BILE the mills to work up their supply
Of brewers rice. with which the mar
ket is glutted and allow them to
make upon this undesirable grade a
quarter OF a cent more to the pound.
This OF course will in the long run
enable the mills to pay more for the
rice in the rough, thus redounding to
the good of the rice producer. This
flour made from the brewers rice is
just as sweet, just as light and JUS,
as paatable as the best grade OF
| wheat flour and can be sold to the
retailer at one and three quarter
cent per pound, He in turn can re.
tail 1t at two and quarter, or one
cent less per pound than ordinary
wheat flour, not only making a neat
profit himself, but allowing the con.
sumer his breadstuff at one cent less
per pound than he has been in the
habit of paying.
"We first experimental with this
flour in asmall way and demonstrated
that we could take cent and a hall
brewers rice. grind it up and sell il
to the retailer in the form of flour
at one and three fourth cents a pound
sAaking a little more profit and
getting rid of our most undesirabl
grade. We next tried the -four as &c
what it would do in the oven. We
demonstrated that it would make
just as good and nutritious pan cakes
; bread, pies or cakes as wheat -four.
This settled US in our determination
J to pat it upon the market and we now
| have our five mills equipped for its
manufacture. The flour will be put
up in . and 48-pound sacks, thus
eliminating the expense of fancy car.
tOons ana getting it to the consumer
in a clean and wholesome, yet cheaI
package. We believe we have solved
the problem of getting rid of the
brewers rice, and have discovered
one of the best and cheapest TODD
stuffs yet produced.
There is no secret about our prep
aration and some of the other mill!
are already getting in shape to manu-
facture it. 1t will be but short tim
until all the mills in the rice belt viii
have machinery installed for tn
manufacture Of this -four and thel
the question of what to do witt
brewers rice will have been solve,
in manner which will enable tn
mills to get rid of an undesirabl
grade and pay the farmer more TO