Little Falls herald. [volume] (Little Falls, Morrison County, Minn.) 1889-1950, 1905-03-17
] AIDING At HOME
Iowa Paper Contribut {
Valuable Article on
.s:s the Question .5

O1Ao010 1AIgIOl0 OF
B. ss... the Question
The following article on trading at
home, from the GAINESVILLE Star,
meets our view 60 strongly that we
publish 1t In full: .zs*s* = ): S@z.@
Just to what extent local paper
should stand by home industries is \
yet IN unsolved problem. The com
monty and accepted idea is that the
paper must boast its town and institu
tions at all times, regardless of what
course home enterprises may take In
dealing with the booster. Toey may
not think it, but there are a large
number of men In business who de-
monstrate that they think all a pub.
Usher Is fit for is to carry the other
fellows burdens. They complain if a
paper takes outside Advertising that
In any way conflicts with their ~busi-
ness. yet, many of them, will solemn
ly declare that advertising does not
pay. They are inconsistent. II adver-
Using does not paw, why do the sue
cessful business men use printers ink
If advertising does not pay. why CON-
plain when ali outside advertiser buys
space in the local paper7 There is no
use Directing to this advertising, If it
is not going to draw trade. The out
slider has no money to throw away.
He does not patronize the local paper
because it is good thing for the town
and should consequently be supported
What does the outsider care whether
the town lives or mott He ia out for
coin and the more printers ink he
us:s the more money he gets. He
Knows it, for he is constantly trying
it. He is not sitting around the stove
roasting the country publisher for
selling his wares. No. cir, he gets
right after the trade that the country
dealer refuses to bid for.
The Star believes in patroniz:ng
home industries and practices what it
breaches. 1t does not complain because
the home dealer buys his stationery
away from home while at the same
time refusing to pstronize the home
dealer. 1t does not expect every deal
or in town to give it business if
nothing is given in exchange. Some
merchants think that all home patron.
age should stay at home, save that
which they may send away. They
complain Of the department store, and
yet do much trading out OF town
They are not consistent.
Some merchants will accept business
from anywhere yet set up yell that
can be heard clear across the state if
the local paper accepts any legitimate
business that comes to it.. They seem
to think that they have right to get
business where they can but that the
newspaper man must not do go. Their
idea ia that publisher must run
his business entirely for their benefit.
In their eyes, he has no rights. He IL
only a public slave. Newspapers have
educated the public to think this way.
The average newspaper man Is a
chump. He takes patent medicine ad-
vertising at cut rates and then refuses
city department store advertising at
full rates, at the same time heralding
the world that he is protecting home
industries. He may be brilliant edi-
tortal writer and news gstherer, but
he is not entitled to high marking AZ
business man. They let other people
run their business, and they, are the
only ones in town who have not the
stamina to stsnd up for their rights.
This article is inspired by the apollo.
giles q number Of exchanges have been
making for running on the patent
side-over which many publishers
have no CONTROLS tuggy ADVERTISE
ment for a Chicago department store.
They claim that the home dealer sells
buggies just as cheap ss the city
house. II they do. why not advertise
the fact the same as the city dealer
does? Why should the home dealer
ask the newspaper to assert, editorial
~, that the home dealer is on the
mapf Why do they sponge their ad-
vertising7 Why do they not get busy
Because they know that the fool
newspaper man will do their adver>
Using for nothing, in one column, and
In another bowls because subscribers
do not pay. Why kick the subscriber?
He gives the newspaper more money
l..;n, Aha voo~ kho~~ 1o Gonna ~ tho