Albuquerque weekly citizen. (Albuquerque, N.M.) 1891-19??, 1905-01-07
SOMETHING ABOUT
FAKE ADVERTISING
PERTINENT ARTICLE IN MAoA.
xiNE ON THIS IMPORTANT
QUESTION.

The Commercial club will shortly
Dogin raising money 10 be used In
legitimate channels for advertising
tho city Of Topeka. says tho Journal
The plan embraces an icOnoclastic rule
against All members OF the CONNER.
cial club spending money ON fake ad.
vortlsing grafts In this connection
the folloWlng. takoh from the monthly
magazine called Advertising" is OF
interest.
The advertising CRATER Ia man
who makes hls living solely by his
vita. says the editor OF country
weekly. He Is the same genius Ia the
advertising held a. the street corner
faker. who sells worthless shaving
soap, toothache cures. curo-all rem.
ediss. etc.
lie lands In town today, looks up
the pfcaidopt or secretary OF some
labor union and offers him $40 for
the union and $40 for himself 10 get
letter stating that ha Ia authorized
10 get up nm Official union time book.
He arranges Il 30 that half the In.
side pages aud all the covers carry
ads. Say that the printers charge is
$40. Then his privilege costs him
$50. He has IS pages 81 ads besides
the four pases Of cover. His advor-
tlalng space then costs him 81 per
page.
With this letter OF endorsement he
goes out 20 solicit the support" OF
the business community for the ben.
efit OF the union.
Then he looks over tho firms In n
1850 line and marks various Arms
names down az having taken certain
spaces. lie puts the screws ON an.
other arm IN the same line by show.
ing that the merchants competitors
are all In and be SHOULD dislike 10
have the union form the opinion that
his house was the only one that 70.
fused the union much needed friendly
help lie gets the ad and gets s. for
a quarter page.
Then he rnes out another name
aud applies the same process TO that
firm and gets another 81 and 80 on.
The result Is that he gets an aver.
age OF about $40 TO ti5 a page for
his 20 pages clearing up about 500
for himself Do a week or ten days at
most. Then he kisses Jacksonville a
fond goodbye and posts a fellow
CRATER that Jacksonville merchants
are dead easy.
The same game r. practiced with
an sorts OF churches, lodges, societies,
unions. phi!anthroples. charitable or.
ganizatlOns. city and rural mail car
rlers, etc, a. d base
AZ the worthy charity" gets only
about 20 10 per cent Of tho total,
the merchant can mail the charity his
check for o few dollars once a year,
do more good 90 charity and save
himself 80 per cent Of this "holdup'
expense.
( A progressive western town has hit
upon rather novel advertising plan.
and u might be adopted elsewhere 10
good advantage. On all trains stop.
/ ping at bia town man passes
through he cars and distributes 10
passenger neatly printed circulars on
which Is he following;
This SOP IL solfred, a town with
a population Of $500 Inhabitants.
IL has GOOD schools ana churches,
fine public buildings. handsome resi-
denccs. oroad, shady streets. well
paved ana cared for.
~ Is one Of the cleanost aud pref.
/ TEST towns In the state.
ITS advantages as a manufacturing
center are unsurpassed.
Its banks are ss sound as you can
dnd anywhere In the United States.
1T has good roads association
and a town Improvement society.
III has an abundant supply OF the
purost water on earth
1T Is a progressive town, inhabited
by progressive people.
perhaps YOU live IN dead town
anw want 10 get otu OF Il. II so
spend a day or two In solfred, aud
youll soon be one OF IT, citizens. Fur
I thar mari Iruiara choqrfiliv Furnished