The Roswell daily record. [volume] (Roswell, N.M.) 1903-current, 1905-03-21

A gre lter success could not have
opening of the millinery, dry goods
clothing. shoe and novelty depart
ments of the big Joyce-Pruit store
last night. The attendance and the
exhibition of bright, new and attrac-
tive goods were the points to be con-
sidered in judging the success of the
affair, and as 10Th were satisfactory.
in the highest degree, there is no
room for doubt as to the general re
suit of the opening.
The o to the big store were op-
ened at 1880, and Immediately there
poured into the building an immense
crowd that had been waiting on the
outside. The huge room which holds
the dry goods department was soon
filled TO a jam and it was thus for
two hours. the people coming n go
ing constantly. Conservative estima-
tors put the umber who saw the
sights at three thousand.
The giving of souvenirs was a feat
ure that attracted the young people.
especially and a few of the older ones.
Seven hundred wall plaques, carna
tions and novelties were given away
and only a fraction of the crowd was
Accommodated. One of the souvenirs
was to be seen only occasionally in
the crowd. Seventeen hundred cups
of coffee were served, and almost
half of those present were afraid to
drink coffee at night. or were Unable
to be served on account of the crush.
The big store certainly was a scene
of beauty. as prepared for the re-
ception of spring buyers and sight
seers. Upon entering the building
were to be seen on the right the la
dies departments. consisting of dry
goods of every description and on the
left were the g~entIemen's clothing.
haberdashery, etc. The millinery de-
partment on the balcony in the rear
was the browning feature, literally
and figuratively speaking. of the en-
tire scene. Palms, ferns. smilax. bunt-
ing and point de spirit were used with
out stint in elaborate decorations.
Upon entering the dry goods de-
partment the visitor first saw the
display of Mexican drawn work. both
in decorative art and the more use
full neckwear, ETC., the line being com
plete and attractively arranged. The
woods and silks for evening dress
patterns, and all the other kinds of
dress goods made a vari-colored and
exhibition. There were the
Cicillians. the ~eoliennes. the subIimes
the tissues, the crepe de chenes, the
voiles, the batistes, the silks, the
raffetas, mousseline de soies,
the chinas. ETC.. etc.. in numbers,
and colors innumerable and
indescribable. all making a display
bright and snowy as the rainbow
itself.
Then the dimities. lawns. organd-
les and many and varied kinds of
summer dress goods in their burst of
filled the untutored eye with
and amazement and the more
a~ppreciative one with admiration and
pleasure. The upholstry and draper
les. in silk and cotton. made anotl er |
section in the grand exh bitten.
TIE embroideries and laces made |
another section that was attrac-
tive to the ladies and appreciated by
them.
The silk waists III silk shirtwaist |
suits were a genuine attraction &c
the ladies'. This display was always
the point of interest of a large crowd
and brought forth man. explanations
of p~leasurable surprise anil approval.
The belts. handbags n novel
were noted with interes-.. On
gentlemen's s'da Of the big store
were to be seen the latest in smart
clothing. the latest patterns and fig
in shirts. neckwear. and. in fact.
h~aberdashery Of all iinds.
On. both side CT the store were to |
be seen a line OF shoes complete in
every kind and cllss. selected with
attention to The best makes
and latest styles.
The millinery tl%epartn.en. that re-
zen to which AL the la,lies went as
as it was possible for then, to