Las Vegas daily optic. [volume] (Las Vegas, N.M.) 1880-1908, 1905-07-27
A LAS VEGAS INSTITUTION.

Several expressions OF surprise have
been heard since the famous chai
lenge OF The Optic baseball team to
meet the lawyers, doctors and under
takers on the diamond, that this OF.
flee should have a large enough force
to maintain a ball team, This means
that the people generally are not
aware Of the fact that there are from
thirty-five to forty people constantly
on the pay roll Of this office. and that
The Optic distributes In cash among
these employees 100000 a year.
And Just about every dollar OF that
100000 finds Its way quickly back into
the trade channels OF the city. and Is
OF value TO every business nan OF the
city. From this viewpoint the paper
Ia the most important institution OF
the city.
But important as the newspaper Is
from the standpoint OF the money put
into circulation, 1t serves a still more
useful purpose TO the city. Year In,
year out, without the omission OF q
day, The Optic Is advertising the city
and surrounding country. II proclaims
our advantages, ~ resources, 0 u
prospects. our opportunities. 1t tells
the world OF our beautiful homes. Oul
lovely lawns, our majestic scenery
our schools, churches. and
our parks. 1t advocates TO n,
limit OF Its capacity all those things
which make for the good Of the com
munity, and strives to interpret the
aims and wishes OF the people. II Il
not a knocker. II ever takes the bright
and hopeful view and urges In season
and out Of season complete harmony
Of interests and hearty cooperation
In all lines.
Yes. In advertising Las Vegas tc
the corners OF the earth The Optic
over speaks we'll Of the city and her
people.
And the paper goes into every coun'
ty OF New Mexico, every state In the
union and across the seas. Daily re
quests come from people In widely
aundered lands. from people OF all pro
3eesi0ns. and kindred and tongues FOL
copies OF the paper. And the town Il
Judged by the paper and judged IA
vorably tf w do say II as s~houldn't)
We have the testimony lately Of suct
= writer as Walden FAwcett that "IAi
Vegas supports a newspaper tina
would be q credit to a town OF twice
the size"
The Optic has equipped for the peo
pie Of Las Vegas the most up-to-dat,
AUtGn 0 nnr rfftrn tN thn rrvkknvAck r
operates two linotype machines OF tn,
best pattern. During the past yea
It has installed new and valuable ma
chinery for It's hindery and Job rooms
and very lately has brought Its estab
Nshment fully UP to the highest west
ern standards by the installation OF
$4,000 Whitlock press with a capacit,
OF $1,000 pages an hour. The 10
rooms, composing rooms and binder,
are prepared to turn out the YER
highest class Of work that can be pre-
duced anywhere. And In al depart
ments the most skilful class Of work
men are employed.
The Optic Is very well satisfie
with the hearty support that has bee
accorded to It by Las vegans. Ha'
no this support been Forthcoming
the plant could not have reached II
present standard. Still, II Is impor,
ant that the people know and realiz
the advances that are being made b
the paper. The city is growing an
bids fair to grow much more rapidly
The Optic expects to keep In the var
guard. and with the continued CO
operation aud support Of the peopl
we will carry out a number OF othe
Improvements that will make II 0
more value to the city. Certainly "
believe that every citizen who has tn
interest OF the community In the leas
degree at heart will bring to The Otef
his legal. commercial and ordinar.
printing, his book binding. his u
work OF all kinds. Further II Is %
too much to expect that every profk
sionai and business man In the cit,
Will support by his advertising IA eup
age the institution which contribute
most largely 10 the financial and ma
terial well being Of the city. that bot!
directly and indirectly brings none.
into the pocket OF every citizen.
M