davidaulloa/AmericanStories huggingface dataset:
The Washington times., 1905-03-06
THEIR CLEVER EUSE.

On a Pennsylvania feTryboat bound
trainward from TWenty-third street
the other afternoon two women met
One was in half mourning and her
friend asked why. Well. you see,
black. 7 am going to Florida for two
months l just couldn't afford to buy
a lot of spring clothes and wear them
out down there, leaving me in need of
another outfit when ] return, SO I just
decided to let the folks think some one
Of my husbands relatives had depart
ed. I'll have just good time at
the hotels and won't have to put on
Il different gown every night. New
York Sun
The Washington times., 1905-03-06
KING MENELIK
To VISIT EUROPE.
Picturesque Emperor to See
London and Paris.
PREPARES FOR THE JOURNEY
His Coming Arouses Much Interest il
the Capitals Where He VIII
Stop.

GENEVA, March 6.-That Menelik. the
Abyssinian Emperor. is soon to take
trip to Europe is the information sent
by n Swiss engineer. employed BY the
Abyssfnian government. in letter TO
his family in Zurich
According to the letter the Negus In
tends 10 visit London. Paris. and Rome.
and the journey is TO be made within
a few months. His advent is arousiag
deep interest in this capital. for ne u
more than a barbarian. and his little
country has shown itself great in war.
as the Italians know to their COST Not
only this. but Europe realizes that
Aoyssinia is valuable customer and
can be made much more so.
MenciIk traces his descent IN a direct
line TO King Solomon and the QIeen
of Sheba.
The Washington times., 1905-03-06
Epworth League Convention Tour te

Denver via Pennsylvania Railroad.
Leave Washington at $50 a. m, Mon
day, July 3rd arrive Denver 1890 noon.
July 5th, in time for the opening Of the
International Convention. Special Pull
man train of Pullman and dining cars
from Harrisburg. Tourist Agent. Chap
eron and Stenographer accompanying g
special train Rate covering round trip
transportation, and Pullman berth and
meals, on special train going, $4,000.
Tickets good to return on regular trains
until July a. Consult B. NJ. Newbold.
Passenger Agent Southeastern District,
18th & @ SITS, Washington, or address
Geo. w. Boyd. General Passenger
Agent. Philadelphia
The Washington times., 1905-03-06
SUBSTANCE" I'M LIGHT
OF CHRISTIAN SCIENCE

A large number of visiting Scientists
attended the services yesterday of the
two Christian Science churches. and
heard the sermon on Substance
which was read in each. The sermon
treated the subject from the standpoint
of Christian Science
The Washington times., 1905-03-06
The Grip.

Before we can sympathize with
others we must have suffered our
selves No one can describe to you
the suffering attending an attack of the
grip unless you have had the actual
experience. There is probably no dis
ease that causes so much physical and
mental agony, or which so successfully
eleftes medical aid. All danger from the
grip however may be avoided by the
prompt use OF Chamberlain Cough
Kennedy. Among the tens of thousands
who have used this remedy, not one
case has ever been reported that has
resulted in pneumonia or that has not
recovered. For sale by all druggists.
The Washington times., 1905-03-06
"PRIDE OF THE NATION
A NOTABLE NUMBER

One of the most notable numbers on
the dance program given at the in
auguraI ball on Saturday night was a
composition by Edward H Droop, of
Washington, entitled Pride of the Ma
ton.
The composition is a two-step, and
was used by the band during the even
ing Il has q fine swing. catchy air,
and formed an excellent two-step for
the dancers
The Washington times., 1905-03-06
Punctual and Popular,
The "Southern's Palm Limited.n

Solid train 70 Florida, Aiken and Au-
eusta, composed of latest examples of
PuIIman's best productions. Leaves
Washington G:55 p. m. week days, ar
rives Aiken 1910 a. m, Augusta 1855 a.
m, ST Augustine $50 2. m. next day.
Southern Rwy. dining car service
The Washington times., 1905-03-06
FRAUD ORDER ISSUE
AGAINST ASTR0PATHY

A fraud order was issued by the Post
office Department today against the
Astropathetic Institute Of Chicago II
is charged that the institute had horo-
scopes printed by the thousand and then
sent them out TO people as being printed
specially for the persons VINO sent In
sums ranging from So to SIS.
The Washington times., 1905-03-06
P0ST0FFicE is AFTER
THE letter BROKER

The PostofIfce Department has begun
an investigation into a class of men
who are known as letter brokers.
These individuals collect names of per
sons who answer all sorts of advertise
nents and sell them to others opera L
Ing questionable mail order concerns.
The Washington times., 1905-03-06
PANAMA AND COSTA RIGA
END BOUNDARY DISPUTE

A cabiegram from Minister John Bar
rett at Panama announces that the con-
vention between Panama and Costa
Rica, settling the boundary dispute be-
tween the two countries, has been
signed
The Washington times., 1905-03-06

Baltimore every Hour on the Hour
Baltimore & Ohio r. r.. = a. m TO
D. m, Wee. days. Returning in like
manner.
The Washington times., 1905-03-06

The inauguration brought work for the
hospitals The doctors at the numerous
different hospitals started in at hard
labor on Saturday morning which has
not yet ceased
All day Saturday ambuiances were
running. Doctors had not moment 5
rest the whole day, with the possible
exception of those stationed at some
Of the uptown hospitals
Emergency Busy.
The Emergency got the most enter-
gency cases. holding the record with 12s
cases on Saturday. with % added on
Sunday. and one or two reported this
morning.
These cases, for the most part. were
persons brought there for slight injuries,
a great many being women who had
tainted in the dense crowds; persons
with heart trouble who had been over
come by excitement; others who were
run over and some injured in fistic en-
counters.
Proba bly, the most serious case was
that of a negro who was stabbed in the
a abdomen in street fight at Tnirteenth
Street and Ohio avenue. The next most
serious case was that of a negro VINO was
assai1Itedson the Benning road and came
near being killed, escaping with brok-
en- nose the loss of one eye, and lacera-
tions about the head and face. He was
taken to the Casualty Hospital.
Blew Out Gas.
Jrndouhtedly the most interesting case
and $50 one that came near proving
fatal was treated at the Casualty two
yerdant young men from old Fauqulei
county. Va. hit town and after tramp
ing the whole dav went TO their rooms
to rest Disrobing they jumped into bed
One of them, delegated to put out tbs
light, did so by the aid of powerful
pair of lungs. They were found insensi'
BILE the next day.
one returned to consciousness at tbs
hospital about twelve hours later, ,tnt
| the other after an interval OF twenty OF
twenty-follr hours. When seen SATURDAY
| they had not gotten over the effects u
| The gas and were in most exuberant spir'
The Washington times., 1905-03-06
The Safety of Your Yaluables

IS insured by p1acing same in a safe de-
post box in vaults of Union Trust Co,
i414 F. Rented onlv S. year.
The Washington times., 1905-03-06
MAN WHO SHAPES
DISTRICT LAWS
Harry ". Barney, Clerk OF
House Committee.
HELD A RECEPTION TODAY
Has More to Do With the Prelimi-
naries of Legislation Than Any
Other Man.

A scene interesting to all the citizens
Of the District of Columbia was enacted
in the rooms of the House Committee
on the District of Columbia today, when
a large number of Washington people
went there, singly or in groups, TO say
good-by to Harry W Barney, clerk 10
the District Committee.
Some went to thank him for the work
he had done during the session OF Con-
gress just passed, in regard to bills in
which they were concerned, and others
to enlist his help in legislation which
they hope to have enacted in the next
Congress-
Mr. Barney has more to do, perhaps,
with the preliminaries of all District leg
lslation than any other man at the Capt
tol, not excepting Chairman Joseph w.
Babcock, of the District Committee. It
is MIR. Barney who writes the commit
tee reports on pending bills and resolu-
tions. and it is Mr.. Barney who collects
much of the information that shapes the
policy of the committee. concerning leg
islative measures of the District.
He Is the Middlenan.
Sitting at his desk in the committee
room, he acts as the middleman be-
tween those seeking legislation and
those empowered to enact laws. The
citizen of the District desiring to have
q street extended a street railway fran
chise granted, or a Juvenile court es-
tablished meets first Mr. Barney. and
it then rests with that gentleman to de-
ternins whether the visitor shall be put
on the high road to the success OF his
project by being put into communica-
ton with Chairman Babcock and the
other members of the committee,
Mr.. Barney. who is young man OF
pleasing address, great energy, and a
thorough knowledge of legislative rou-
tine, is a native of Mauston Wis. He
sion, but for the last four Congresses
he has devoted himself to his work as
clerk of the District Committee and
has in the summers been with Mr.. Bah
cock, to whom he is invaluable aid.
A Good Campaigner.
In the last political campaign in Wis
consin. when Mr.. Babcoek had defeat
for MS reelection staring him in the
face, Mr.. Barney was sent through the
district to bring the wandering forces
into the Babcock fold, and there are
those who say that Mr. Barney's eff
forts We're in large part responsible foI
the fact that Mr., Babcock was returned
10 the next Congress.
Mr.. Barney resides here during tbs
sessions OF Congress with his family
He will leave in a few days for his Wi
consin home, TO return to Washington
next winter when he will resume nj.
duties as clerk to the District Commit
tee.
The Washington times., 1905-03-06
The seaboard Florida Limited Leaves

Washington daily at e:25 p. m... arrfy-
ing at st. Augustine 2:1G p. N. next dag,
making quickest time Tive Other high
class trains for Pinehurst. SoutheTz
Pines, and Camden, and Southern re-
sorts Office 1921 Pennsylvania. avenue
The Washington times., 1905-03-06
OVER TWO HUNDRED
HOSPITAL CASES
Few Of Them We're At
tended With Danger.
TROUBLE OF MANY SORTS
Emergency Alone Treated $50 Patients.
One Negro Stabbed-Two Vic
TINS of Gas:
TROUBLE OF MANY SORTS


Emergency cases treated at the
various hospitals yesterday, accord
Ing to official count, were as follows;
Palestine daily herald. [volume] (Palestine, Tex.) 1902-1949, 1905-08-01
ANDALS.
seIt Had a Busy Time
. Two Subjects.


sster Bay. Aug. IA conference
.ook place <Monda at Sycamore Hill
~ncerning the pending Russo-Japan-
csc negotiations and scandals recently
developed in The department of agri-
culture I'm Washington. President
Roosevelt entertained at luncheon
|; Baron Rosen. who succeeded Count
Cassini. Russian ambassador. and who
rs associated with NJ. White as envoy
OF the emperor of Russia to the peace
conference. His visit was for the pur-
pose of principally making arrange
ments for the formal call on the pres
ident Of M. White who will arrive in
day or two from Europe. II is eS-
pected NJ. Whites visit to the president
will take place Thursday, two days in
advance of the formal reception of
Russian and Japanese ENJOYS and their
suites by the president OF. the yacht
Mayfiower. M. White will be accom-
panied to Oyster Bay on that occa-
sion by Ambassador Rosen.
Secretary Wilson Of the department
of agriculture was a luncheon guest
OF the president. having come to Oys-
ter Bay Wy invitation of Mr.. Roose-
welt to discuss recent developments in
cotton leak scandal report and ex-
ploitation OF nitro culture. which in
duced the resignation of DR.. George T.
Moore. Both of these cases are under
Investigation by the department of
Justice. BY direction of the president
the Inquiries will be made very thor
ough and IL the facts disclosed should
warrant 1t prosecution against offend
ers will be instituted by Attorney
General Moody. In the meantime a
rigid inquiry will be made OF all other
bureaus of the department OF agricul-
ture. 1t being the intention of both the
president and Secretary Wilson TO
purge any faint of corruption. With
this general inquiry the president is
1ot interfering in any way. Secretary
Son is directing II and the presi
dents confidence in him is such he is
assured the investigation will develop
all the facts. Secretary Wilson has no
-present idea of resigning. Even II his
resignation were rendered 1t is prob
able the president would decline to
accept IL.
Palestine daily herald. [volume] (Palestine, Tex.) 1902-1949, 1905-08-01
ROSE TWENTY FEET.
Thirty Persons In Camp Came Near
Being Washed Away.

Junction City. Kan. Aug. Meal
wreford. six miles south OF town. q
cloud burst caused Lyons creek 10 rise
more than twenty feet. The creek over
flowed its banks, doing much damag,
10 farm lands. About a thousand fee
of the Missouri. Kansas and Texas rail-
way track was washed out.
A party OF about thirty persons from
this city. Chanute and Topeka were ir
camp close to Lyons creek and the
flood came upon them while they wer,
asleep. All members OF the party es-
capped In their night clothes. Theii
camp equipment and clothes were
washed away.
Palestine daily herald. [volume] (Palestine, Tex.) 1902-1949, 1905-08-01
coLpeLooDED MURDER.
Without Warning One Man Shoots
Another Through the Heart.

Mobile, Aug. News reached here
of coldblooded murder at Yellowpine,
Ala. lumber town on the Mobile and
Ohio railroad, sixty miles north of
Mobile. Hammond Taylor was stand
ing near a hotel when James Walton
approached and without warning
pulled a pistol and shot Taylor
through the heart. No attempt was
made to stop Walton and he passed
out of town with the weapon In his
hand. No reason can be assigned for
the tragedy. Both men were well
own In the community.
Palestine daily herald. [volume] (Palestine, Tex.) 1902-1949, 1905-08-01
Possible yellow Fever Case.

New York, Aug. Lone possible
case of yellow fever which baffied all
tests for twenty-four hours Is reported
at the detention hospital. This man is
Vincent Novo, stoker on the Segu-
ranca. from Colon. Four children
having yellow fever symptoms have
been removed from the Proteus and
taken to Hoffman's Island.
Palestine daily herald. [volume] (Palestine, Tex.) 1902-1949, 1905-08-01
Lockout Of Printers.

San Antonio, Aug. lit is stated
that five job printing offices OF this
city will institute Aug. Is a lockout
against union printers. This action is
believed to be in connection with the
proposed eight-hour law.
Palestine daily herald. [volume] (Palestine, Tex.) 1902-1949, 1905-08-01
Two Boys Drown.

Birmingham, Ala. Aug. 1.-while
Milton Clifton. a white boy. and a ne
gro youth named Arnold were fishing
in an open well they fell In and
drowned.
Palestine daily herald. [volume] (Palestine, Tex.) 1902-1949, 1905-08-01
SEVERE uNIsHMENr.
Two Hundred and Sixty Killed and
Eortifications Demolished.

Amsterdam. Aug. 1.-The Dutch ex-
petition sent against the rebellious
natives of Boni, in the Island Of Gel
lebes. one Of the Sunday Islands in the
East Indies. inflicted severe punish
ment on the natives. $50 OF whom were
killed. Fortiications OF Badjoewa, one
of the chief towns. were RACED by the
guns Of the warships.
Palestine daily herald. [volume] (Palestine, Tex.) 1902-1949, 1905-08-01
Tremendous Rains.

Santiago de Chile. Aug. There
have been tremendous rains throughout
the whole country and the prospects
for wheat are bad.
Palestine daily herald. [volume] (Palestine, Tex.) 1902-1949, 1905-08-01
About Eight Hundred Majority.

Denison. Aug. 1.-Grayson county
went for prohibition by about 500 ma
5ority.
Palestine daily herald. [volume] (Palestine, Tex.) 1902-1949, 1905-08-01
ONLY ONE TRAIN.
Former Governor Hogs WiIlPractice
Law at Bayou City.

Houston, Aug. 1.-Southern Pacific
VIII beginning Thursday run only one
train daily between Houston and New
Orleans during yellow fever.
Former Governor Hogg will practice
law at Houston.
Palestine daily herald. [volume] (Palestine, Tex.) 1902-1949, 1905-09-01
MAKE YOUR ADVERTISING STRONG ENOUGH TO Bril-
THE COMMITTEE
ACCEPTS REP0
Board of Trade Executive
mittee Meets the Sales d.
Committee.

The executive COMMITTEES
Board of Trade held an I'M
meeting last night, and form
cepted the report made by q
Day con- mittee. The chair
pointed a committee Of three
Barton, Il. Horwits and Geo. =
to manage all arrangements
day, which is to be record bTo
business and crowds in the q
Palestine.
Also the cotton situation ~
oughly gone over, and every
being made to make the hsI
the cotton business perfectly
tory to all sides. N
Few people realize what
effort is being made by TIE
business spirit of this town tor
the good name of this city - 2
market and a trading Center
The committee meeting
moDious and good work We
Palestine daily herald. [volume] (Palestine, Tex.) 1902-1949, 1905-09-01
Changed OWNERSHIP.

Mr.. John Mcintosh, propriet6e
the Palestine Steam Laundry, hes q
the business to Mr.. Geo. BelcheFs 4
will take charge on Monday. ~:
Intosh has not made public WIZ
will do in the future, though I
hoped he will remain a citizen q
town, as he is good man.
Belcher is we'll known 70 the ~
here, as he has beeD in businod
several years, and he has . ~
friends who wish him success 1|
new work.
Palestine daily herald. [volume] (Palestine, Tex.) 1902-1949, 1905-09-01
)PLE TO YOUR STORE, OR ADVERTISE NOT AT ALL
| SALES DAY
CONTRIBUTIONS
poming Up-Business Men
|rmined to Make the First
Day a Big Thing.

Day a Big Thing.
oles Day soliciting committee
for a short time yesterday,
ared the incest list of presents
bred by any town in this part
ountry. Not single man ap-
"a failed to "Come Across"
The committee will finish
3 work right away, and will
Der nice presents to the list
slow:
Lucas, 1 barrel of first patent
8 Welb0rn, 1 barrel of first
1our.
y Furniture Co., 1 bedstead, S..
DeWits, ladies' skirt, SO.
tone Grocery Co., cash, S.
tine Hardware Co., / Wilson
"a so.
Bailey, rocking chair, IS.
j. jackson, 80 pounds of sugar.
- Goldberg, cash, SO 80.
- & Johns, coffee, $3.50.
/ Price, sugar, 81 so.
~ Bros. & Co., suit, $40.
Moore, guitar, So.
xcMahan, coffee, s25
BE, the shoe man, shoes, So.
:. Swift, single barrel gun, So.
Dos Bros, pounds fancy candy.
/. Ash, merchandise, $3.50.
! Herald, six yearly subscriptions
Eemiums.)
- Lacy, merchandise, 50 so.
nson Bros, cash, $3.50.
s Bonds, merchandise, 50.
B. Langston, hat, 80.
q Patrick, NJ. NJ. NJ, 80 cents.
+ Temple, so pounds lard.
Y Branagan, 10 two-pound sacks
B6rcan & Co., 81 pounds Y. O.
oeguson, ham, $3.50.
0syfield Co.,, cash, IS.
D Grocery Co., cash, s..
-, cssh, S..
Palestine daily herald. [volume] (Palestine, Tex.) 1902-1949, 1905-09-01
Weather Bulletin.

e <oIestine and vicinity, Tonight
1turday partly cloudy weather,
z|1y scattered showers.
)orsture readings: Maximum 92,
<nm 70.
Palestine daily herald. [volume] (Palestine, Tex.) 1902-1949, 1905-09-01

porn, cash, 50.
bder, gold glasses, SIS.
Vldson, one suit of clothes.
y Schmidt & Co., l pair of
MRS, IS.
ms Studio, 1 dozen cabinet
NJ Studio, dozen photos, So.
tine Ice Co., cash, SIS.
Mcknight, lap robe, So.
1ue Drug Store, cash, $3.50.
- Bailey, bedstead, IS.
y. Kingsbury, kitchen safe, SIS.
1ges Dry Goods Co., one ladies'
q go.
lEes Gro. Co., 80 pounds sugar.
|1ham Bros, one suit, $40.
g. Hooker & Co., merchandise,
~ Saloon, cash, SO.
>tton Drug Co., gold, IS.
w. Harris, cash, So.
= National Bank, cash, s5.
u, Hughes, cash, So.
q. Flanagan, Stetson Hat, So.
I q. Stilson, cash, $3.50.
=. Kolstad & Bro, watch, So.
an Harrison, cash, $3.50.
~ & Stabenow, cash, $3.50.
&1Don & Durham, trunk, So.
zine National Bank, cash, SIS.
~ National Bank, cash, S..
y. Klein, cash, 50 so.
Palestine daily herald. [volume] (Palestine, Tex.) 1902-1949, 1905-09-01

Don't let your horses>and coUI
starve when you can buy the best d
feed from Phifer & Co. Phone 19l. Z
Palestine daily herald. [volume] (Palestine, Tex.) 1902-1949, 1905-09-01
DEDICATION {
NEW ACAI
Bishop Gallagher Of
Will Ofiiciate-Rev. M
of Houston Will q

-I
Inc oisoers vi D's'u
expect 10 ceieorste = re
eneir history III raiese'n
contribute cnaPoer 70
the Guy, on Monosys
LABOR LAY. on 'nae =
tiiui new Acaoemy ~"
deoicaueo 10 iIs nl8u
pose oy tne ~ rev.
" D.' Dishop VI
ene h'ehesl Interest NJ
cationai OF IN any
improve nis Pe0Pio
moI~''
-
ess General rev notnes -
nave invited almost 81 ene "a
san ANTONIO, Dsiias sno -
dioces 70 De In astenoances
generous proportion Oh tnem
Palestine daily herald. [volume] (Palestine, Tex.) 1902-1949, 1905-09-01

3 ice cream and fine candies at
= Bros. 6-14-tf
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1905-06-15

Norman Fossett of Riverslde, was
making business calls on the street,
Wednesday. =,
AF H. Hartung Of Caratunk, was
among the guests registered at Hotter
North. yesterday. ..f
.ssir. and Mrs Chas. Crowell of Vas
salboro, were calling on friends In
town, Wednesday,
Charles E. Downing was at Skowhe-
gan. Wednesday, to attend the owen
:aoodwin wedding.
Mrs. Chas A. Dana has returned to
her home in Oxford. Mass, after Wis
sat* with relatives in this city.
CT. Haskell and r. w. Ellis OF
South China, were in Augusta. Weones-
Gay morning, on matters of business.
Miss Ida A. Deering of Lewiston,
who has been engaged at the store of
Mrs. NJ. l.. Wheeler during the season.
as milliner, has finished her engage
anent, and left on train No. A. yester-
day morning, for Lewiston.
J.. Mrs. I. S. Graves Of New Haven. who
is visiting her parents. Hon. and Mrs
s. w. Matthews, on State street, was
called to Caribou, Wednesday, by the
SERIOUS illness of friend, and left for
Tint town on train No. II, in the morn
ing
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1905-06-15
SPARKS FROM MAINE WIRES.

At special meeting of the stock
holders of the United States Mining
60. at Portland. Wednesday. it was
voted unanimously 20 increase the cap
all stock by 100000 shares. The in
crease in business i'm the refining and
smelling lines.
Deputy Sheriff John Leonard,
Wednesday, seized considerable contra
band from the Maine Central freight
depot ut brunswick. In the lot Were
siX dozen bottles of iagt: beer. con-
signed to l.. j.. Fuller: ana two barrels
containing 1G gallons of beer eonsign' Il
Ia r.. CIruthier.
Sheriff Carleton and Deputies Cuddy
and E.l.is made q raid on the Windsor
hotel at Belfast. Tuesday afternoon.
In :, side room they found John Ward
rrrving customers from q large stock OF
all kinds Of liquors. There was Il barrel
ur ale on tap. The place was cleaned
out. the conllscated stock filling Il Jig
ger l.. T.. Genther. the proprietor, ANA
Ward. the bartender. were ordered into
tsiurt, Thursday.
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1905-06-15
Short Chats with Our
Advertisers-No.1 II.
Two Phases of Advertising

The advertising Of the modern
retail store presents two distinct
phases-direct and cumulative.
Direct advertising looks to i'm
mediate returns. Price is its
slogan. Its sledge- hammer into
the public mind the fact that
two-dollar shoes are being sold
at Johnson's for a dollar a pair,
today; that now is the accepted
time to buy. Only seeondarily
does it take thought for the 'fu-
ture-its prime mission is to
swell the daily sales of adver-
tised goods.
Cumulative advertising is of a
more leisurely temper. 1t is sat-
isfied if it creates a desire to see
Cat some not too remote date)
what Johnson has to offer. It is
willing to paint word pictures of
goods daily, letting each sue
cessive advertisement deepen the
impression of the last until the
reader is brought into the store.
1t urges people to see, whereas
u1EeCl duNtttlSlIlS VI ScS lIiCih "
buy.
No retail store of any preten-
sions or ambitions can afford to
neglect either class of advertis-
ing. Even the most exclusive
shops will find the judicious use
of price in their advertising a
spur to business. On the other
hand, establishments catering to
trade of the cheaper class make
a mistake when they imagine that
low prices printed in big type are
the only arguments effective in
reaching their customers.
The difference in things that
appeal to different social classes
are differences of degree and
proportion, rather than of kind.
These differences of degree
and proportion he man in charge
of each stores advertising must
determine with care. Upon his
Judgment rests the responsibility
for producing the maximum of
results from the local advertis-
ing appropriation.