The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1905-04-30
Making Candy
]! Pays 1000 ON
Money Invested
BY Maude w. Rogers.

ny NA dNOO We 1NO8 81 81 y
~ HE candy business Is one iof the most
paying In the country and offers a
splendid money fcld to the right young
man who wants to make 100 per cent on
the dollar. There is more candy con-
sumed in the United States thar, In ngland,
France, Germany, Switzerland. Belgium, and
Russia put together. And in America, there.
ore, (" who so koepeth the fg tree shall eat
The fruit thereof " or. literally speaking. who
80 keepeth candy store and keeps It right
shall have plenty OF money.
There has been something OF a general idea
That when one has failed in all other lines,
ne can go Into the candy business and make
success but this is not so. 1t takes man OF
IDEAS to sell candy. Ittakes man OF insight,
foresight, and knowledge. It takes an Ameri-
"a n :" hustler" one who does not spend his
lime IN thinking how, nice the. fruit will taste
when he gets ready to eat,but how invigorat-
nE It Is to bring forth the fruit.
How to Get into Candy Business.
A we'll known candy man. who has seen
most all the large stores come up from their
mail beginnings. and knows the business
from Alto 2, Fald:
81 : have been over the road, and would
ADVISE young man wishing TO establish a
business for, himself to do about the Same as
I did. I started In a small place, and started
because l loved candy and took an interest Ia
making good stun.
At IS was stirring the kettle and learn
ng to manufacture candy. At the Same time
{ was learning every detail OF the business,
and was learning great deal I was not get
ling paid for then. Later expected to have
J business OF my own. and men will not take
from other men who do not I'M
ierstand the ms ard outs OF what they are
Women certainly will not. MY
irst thought then was to learn to manage,
lot only men but women. and to mind my
business.
~ staid In my town three years, until I
va BILE to make eli kinds OF the hand made
goods. and then came to Chicago My
greatest success in those days was my hold
IN cleanliness called my place the Palace
II Sweets, and I hung up a sign. cleanliness
$ next TO goodness and I proved to the pub
ic that 1t was III
How to Get Good Start.
The young man who would start in this +
business has two ways before him. He can
.nter az clerk and learn all the little de-
.ails and go step by step. or II he has q little
money he can go to small place. Ii. 900
,r 20. co., and having first gone to an expe-
fenced man and got good advice can then
Ind there putittinto practice. He can enter
'ome Of the societies or'churches and make
himself acquainted with the people OF the
own and their interest, must be adaptable.
Lffable. full OF patience of Jobs kind, and Z
above ali have the best candy in the place
ind then he has success. ~ 4
TO Introduce his candy he can afford to
1--WE some to church societies and bazaars,a
II II he knows OF young women who are go
ng TO give parties he can give them some.
FOR Instance IL there are twenty young wom-
n at one party and they like his candy he
las twenty customers secured. Let him
determine to hold his customers after he
Gets them. Transient patronage is not profit
Lble. He must have the best ingredients in
lis candy, learn to know travelling statesmen,
md their goods, study the vulnerable points
u his customers, keep busy and be prompt.
Tempt the Eye: Not Stomach
1t is the way that things appeal to the eye
md not the stomach that wins the customer.
md tempting Do not have everything mixed
ogether. Have the pans clean and artls-
ically arranged Make q reputation, and
he rest comes easy.
1t is the middle class that buys the most
expensive things. so one dealer says. Expe-
.ience has proved ito him that this class
wishes to be like the rich and knows OF no.
,etter way to seem rich than by spending
money. The rich can afford to keep their
money.
II you wish to cater to I" select :" trade act
accordingly II the town will support dainty
uncheons money is to be made by serving
hem in connection with your candy bust
less. When you have enough business to
force OF help see that the girls are
pretty and attractive.