The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1905-07-14
BUSINESS ANNOUNCEMENT

By arrangement with Mr.. Rufus c.
jackson, owner and publisher of the
Mt. Pleasant Chronicle, the Chronicle
will cease publication this week, and
the Herald will take over the subscrip-
tion list of the Chronicle, its good will,
together with such local advertising
contracts as may be willing to transfer
to the Herald. and MI. Jackson, editor
of the Chronicle, Will edit the Mt
Pleasant department of the Herald.
This arrangement of course con-
templates an enlargement of the Mt.
Pleasant department to an extent that
will most likely necessitate an enlarge
ment of the Weekly Herald. To what
ever extent that may be necessary for
the inceased demand upon our space,
we are ready to meet. First, we IN
tend to spare no pains nor any reason
able cost to give the news from Mt.
Pleasant and the Mt. Pleasant country.
II any of our friends do not see in that
department every item of news they
have right to expect, we hope they
will call the editor of that department
up and jack bIm up For we wish
here and now to put all the response
billty and blame upon him and his
two assistants. They have carte blanch
q take care" Of Mt. Pleasant, and
it is up to them to ''maKe good" or
the people of Mt. Pleasant are entitled
to know the reason why.
This absorption of the Chronicles
list will be manifestly to the interest
of its old advertisers. Heretofore they
have had that list alone to draw with;
now they will have thu Herald list
added; and TO prove the efficiency OF
that combined list needs but trial
Mr.. M. &. Young, who as local man
ager has represented the Herald so
faithfully and well. will continue in
that position, helping in the news de-
partment, but giving especial attention
to the advertising and JOB depart
ments
To the general advertising public
We are now able to say-and to Offer
an inspection of our subscription books
IL substa ntlation of the claim, that
the Weekly Herald has bona tide list
of over three thousand; the largest and
best list OF local subscribers of any
country Weekly paper in Tennessee
And yet, being content to let well
enough alone, we intend to continue
the old rate to all advertisers. both
home and foreign.
The Mt. Pleasant Chronicle OF this
date, makes the following announce
ment:
TO CHRONICLE READERS.
With this issue, the Mt. Pleasant
Chronicle. which has been published
here since 1899, will suspend publica-
ton, and the subscription list amp
advertising patronage thereof Will be
consolidated with that of the Columbia
Herald. That is to say, all parties
whose names are now on the subscTip-
ton list of this paper will receive the
Weekly Herald instead of the Chron.
icle, and all advertising contracts now
held by the Chronicle will be trans
tered to the Mount Pleasant depart
ment of that paper. After this week,
the editor of the Chronicle will assume
editorial management of the MT.
Pleasant department of the Columbia
paper. and wilt devote his time and
attention to the editorial ana news
work for the Herald In the Mt. Pleas
ant field.
I feel that 1t is due the subscribers
OF the Chronicle and the business men
OF Mt. Pleasant who have supported
this paper during its existence, that l
offer an explanation of the causes
which prompted me to effect this con-
solIdatlon with the Herald, and hence
desire to say that after an experience
of over six years in the newspaper
business IN Mt. Pleasant, and after
having exerted my best efforts and
after having spent considerable
amount of money in an effort to estab-
ksh this paper mere, l have finally
reached the conclusion that there is
not enough business here In the way
of adertising and job printing to jus
tify such a paper as the good people Of
Mt. Pleasant and this section of Maury
county demand. A cheap and poorly
printed paper, such as very nearly all
the towns of this size have, might
possibly exist for while, but its life
must necessarily be short, for Mt.
Pleasant people are only satisfied with
che best of everything On the other
hand, anyone who attempts to conduct
q tirst-class weekly paper, such as the
Chronicle was year ago and such as
the town demands. Will find that ii Is
q fast losing proposition from imam
cAal standpoint
a