Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1905-01-21
c. Arthur Pearson, The Champion Hustler
New
Now Has Four London a
Iuent

OF note that after the competition
stopped the circulation OF the paper
dropped back to only what It would
have been anyway at the normal rate
of increase, while the competition cost
the inventor something like 100000
Pearsons Weekly proved itself a gold
mine, however ana enabled It's pro.
prietor to start one after another the
string OF Weeklies and monthlies hc
now owns, one or two OF them
proved 20 be failures, but most of them
succeeded 80 well that four years ago
Mr., Pearson was rich and powerful
enough to venture on the most expen-
sive game in the world-thc establish
ment OF metropolitan daily.
The Daily Express didn't pay at
FIRST said Mr. Pearson, at had a
pretty hard fight, but 1t kept on grow
ing so | kept on lighting, until ii be-
came success, My rule, II / find O
thing does not grow, is TO drop It at
once, / would much rather have an
other dash at something else than keep
ON ilogglng a dead horse. If the pub
lie has firmly made up it's mind IT
doesn't want a paper, It's no good try
ing TO persuade 1t that It does. when
q reader has made up his mind he
doesn't want a paper, there is nothing
in the world so difficult as to get that
reader back ] suppose though,
have n sort Of idea what the public
wants-may be It is partly instinct and
partly foresight
HOW HE WORKS.
81 lead very methodlcal life, get
ting up at 7 o'clock ana going to bed
q M o1 I
was up till about 4 for a number of
days after | took over the Standard.
The first thing ] do is to read some Of
my own papers. Fortunately ! can
get over column Of type I'm half the
time that would he taken by ieay one
else ! have ever come across get
through with the lot by AS, and then
] exercise untll $3.50, swinging my arms
and legs about-all that sort Of thing
good hard work. getting up a good
sweat A man comes to me every
morning and puts me through my
PAGES | need a lot Of exercise aud
have to take # this way, IN tabloid
fern, At 80 | read more newspapers
for quarter Of an hour, then | have
my bath. After a very light breakfast
my secretaries come along with my let
tiers, collected from all the different
places, and ! usually manage to go
through these by 10 o'clock. That
means that ! have broken the back OF
the days routine and am free to sort
out the rest Of the time according 10
circumstances My one great rule Is
that the buster ] am the longer ! take
for lunch. II Is o light lunch, but |
take my time over Il cigar after IT.
am perfectly certain that going direct
~ back TO work after lunch is the thing
TO XII you.
Perhaps the hardest fight In my life
now IS To get rid Of detail. | keep see
ing things all the time that | fancy
can do better than the man who hap
pens to be doing them, but once you
succumb to temptation Of that sort
there are a thousand other temptations
of the same kind, all equally strong
and your effectiveness Is lost.
with every new venture, however.
/ go into details with a microscopic
eye Nothing is too small TO master
and rearrange until it Is producing it's
utmost effectiveness. Then leave It
alone as much as you can. one Of the
great rules Of business Is to forget
things and get some one else to re-
member them for you. Here rs my
pocket notebook eor Instance. The
minute l think Of anything to be done.
down It goes I'm this book and my mind
is free Of It. The first thing my per-
sonal secretary does when he comes to
me Is 60 say Notebook then we work
OF all the entries accumulated. My sec
rotary Is my memory 70 the greatest
possible extent,
81 save myself IN every possible way.
/ figure that | save several hours out
Of each year by signing only my Initials
la al n q vi
letters I misunderstanding only those
Of course, that are of importance,
HIS LATEST PURCHASE,
"This purchase Of the Standard came
about by a pure iluke, | just happened
10 hear by accident that the paper was
for sale. Everybody In Fleet street
knry that things were done here on q
very lavish scale. So I wrote nm the
spot and told the owners of the stand
ard that If they really wanted TO sell
| should like to hear about &C.. They
said they did, and told them | wanted
answers 20 FIVE questions ! wanted
last years balance sheet, the value Of
their freehold and lensehold premises,
the price they paid FOR paper the WAGES
I'm their three mechanical departments;
and lastly II II was true that the Morn
ing and Evening Standard were pro-
duced I'm entirely different establish
ments. with entirely different appara-
tus. had the answers In about an
hour, and practically decided the thing
IN five minutes"
what 'Nas your idea In purchasing
the Standard
"It was such an Interesting proposi-
ton. You see. here Is "A paper which
has been to begin with a tremendous
money maker The profits Of the stand
ard used 10 be sometimes ms much as
$4,000 year, For years the profits
were sG25.000 u year The paper pos
Yesses enormous influence. one can't
think Of ANYTHING in the world more
attractive than not only keeping. but
Increasing that influence making the
napor more NJ % power than ever II has
been ana bigger business than It ever
was before"
"And are YOU going TO keen ON abb
gorhug ono paper after another until
YOU have controlling voice IN the
whole ENGLISH press?"
con we'll" said Mr. Pearson chuckling
non-cnmmittally "thorc proh7b'y would
I've two voiccs at any rate There Is my
Old friend Hormovorth Won know. lie
and his brothers between thom control
very large number NJ publications.
CURTIS BROWN