Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1905-09-16
THE EQUITABLE
CONTINUED from Page One.)

Those forcetul personalities, 80 diRni-
fled, SO strong that he makes yon feel
at once, 1t Is good 10 be here. A man
of great physical aud nervous force
a brainy man. 4 thinking man, most
determined man. he at once takes the
strongest kind of a hold upon your
faith and you feel that under his
matchtess leadership the new Equi-
table il absolutely safe.
| I'VE believe he has already estob-
lshed a higher standard In the admin
Ilftratlon or insurance affairs than ever
attempted by any similar institution.
~ ~ an easy matter to predict that
ms administration will be made con-
lHplcuous by his splendid executive abil-
ity animated without Il single selfish
shotiVe, and entirely in the interests Of
poiicyAolderS. y man who underst ands
men. man OF vast resources a ma
VINO beileVeA in a square deal not only
1or Equitable pOlicyholders but for
every body
| j nave an nnfaltering In Paul Nor
ton: believe III our new COMPTROLLER"
Juds" WIN. A. Day said: believe.
III Gage r.. Tarbell. who knows of
Thomas i. Ryan: l believe In Grover
Cleveland and iIis associate trustees:
believes In every other executive
officer: l believe that today. God rules
in this company and the government AT
10 broadway still lives.
"a littue story was passed along at
our recent convention to the effect that
the late Secretary OF Agriculture Sterl-
Ing Morton, father of our president.
took his son to the cemetery OF Omaha
| har lilc Inn
ing 10 the monument which reads
Here lies the body Of Sarah Morton.
wife of Sterling Morton, mother Of
FaGi Morton, said as they stood before
this silent monument: Son, If ever in
your life time You bring reproach upon
that mothers name III whatever you
may do, and ] am living, l will chisel
off the name of Paul Morton from that
stone What responsibility, what a
standard.
| president Morton has been most for
tunate and is To be congratulated upon
securing the services Of Former Assist
ant Attorney General of the United
States Judge VIM. A. Day, whose re-
marks we as representatives Of the
company listened to with great inter-
est. Judge Day Is a most eminent law
yer and. like Mr.. Morton, Il self-made
man. He had previously served four
years as auditor of the United States
treasury In President Cleveland's first
administration. That office was one of
the largest III the treasury department
and when Mr.. Day took charge the
| work was several years In arrears. He
| brought 1t up to date without increase
| III force or expense.
| H. is already bringing that same
| energy and up-to- dateness to bear at
the Equitable office and everyone
seems to feel that he Is the right man
III the right place. Judge Day said tina t
he had Just completed The task of
counting the Equitables securities and
instead of ll3000.O0O as on Dec. n.
| 1904. ne found In first class securities a
SUM exceeding 1921 100000.
| "RetrenchmentS and economy al
| ready inau9urated foot up to the mag
| niliCent sum Of over 100000 annually.
| And. gentlemen, he says there Is more
| to follow. Moreover, hereafter, annual
| ~. chartered accountants are to revise
the annual statements of the company
| thus putting beyond any possibility
any false statement. or allow any In
| aCcuracits to creep In. Therefore,
from this date. the Equitable transac-
tions Will he an open book and we
might add that only such an admlnIs-
| tration would meet with the hearty
approval of the policyholders of the
Equitable and insuring public. He
| knows this as well as any man, and
the publlc and the policy holders are
going to have it. Another great thing
and that Is. that today, there Is har-
mony al the home office. Every man
from President Morton down is work
ing i'll perfect unison. animated with
only one desire and that Is to do their
duty fearlessly and faithfully for the
po!icyholders In this great institution.
I'm conclusion let me say thats the
| Equitable has already entered upon an
era of greater prosperity Remember
| with our assets Of Si21. 100000 and that
tower Of strength, our surplus of $50 O01,0 f0
is absolutely impregnable and makes the
Equitable as before. the strongest Of any
| similar institution in the world
| You have n new contract: You have q
non participating policy which eliminates
all dividends and brings insurance to the
lowest possible figure with safety. You
have new convertible policy which I will
| eAI'lIin 10 you, you nave reHoWdDle
term policy and all the older forms of
policies. Therefore like one man go for
ward and reap the harvest that Is wait
ing you. by restoring public confidence
and p!cturing the present Equitable. for
which the public are so anXiously waiting.
1T Is now time for action. Conditions
are as favorable as they will be until we
make them more favorable. Conditions
change when you change your mental at
| ttude. Discount the situation as you
would a. note: anticipate results; get tho
| benefit of them now. You know the re-
suit can but be eood--then talk it. Some
people are looking for more trouble and
talking trouble. They are doomed TO dis
appointment. People are calling for low
er premiums and larger guarantees. Givo
them what they want. Forget the past
and talk the new Equitable.
| II am glad TO add that President Nor
ton will issue a circular to be mailed to
Ipolicyholders of the Equitable throughout
/ the country on or before the FIRST OF DC