The Savannah morning news. (Savannah, Ga.) 1900-current, 1904-10-30
Staggering Cost Of
The Woman Beautiful
Five Thousand Dollars for Patrician Nose, a
Baby Complexion and other Requisites
of Beauty Not Birthrisht.
BY ANNA S. RICHARDSON.

The American woman Will pay any
price within her reach for beauty.
Give me a formula which will insure
a beautiful complexion and the rest
of mankind may write the plays or
mine the gold" So said a New York
man who has spent twenty-five years
in building up a trade in human hair
and who invented the tran sforma-
ton which has changed many a plain
and severe looking face into a pleas
ing picture set in gold or copper
colored frame.
Twenty-Five years ago this man was
simple maker of wigs for the theat-
rical profession. He had a small shop
in an obscure street. He might have
been in the same shop and on the
same street to-day had he not acted
on the suggestion of the change which
his wigs wrought in the appearance
of the actresses he served.
He began to investigate the connec-
ton between features and hair, be-
tween the coloring of the eyes and the
coloring of the hair. When the sea-
son in stage wigs was dull he expert
mented with the finest hair he could
obtain. The result was a transforma-
ton piece or false pompadour, so
lightly, SO skillfully made that it could
be fitted over the natural hair and
defy detection.
He experimental next with one. of
the most noted stage beauties, fitted
the transformation in color and shape
to her head, on which the natural hair
had been practically ruined by the use
n tIA
peared before the footlights the
critics declared she looked younger
than ever. Women in particular raved
over her hair, and the fortunes of the
little wigmaker turned from that hour
To-day he owns one of the hand
soonest shops in New York city.
Thick velvet carpets deadened the foot
fall, dull green plush covers the wall,
inset with beveled mirrors, from the
very heart of which branch out can
delabra with innumerable lights, and
the man who presides over this fem
mime fairy land owes his present posi-
ton to the fact that he can take a
few years off the appearance of a
woman by the deft handling of the
hair about her face.
Still another New York hairdressers
whose speciality is matching switches
and artificial fronts with hair that is
of peculiar tinge, together with the
Skillful dying of hair, has q home in
the millionaire section of Fifth ave-
nue., still another place at Newport,
and third on Long Island. He never
speculates, never invests his money
in any other business enterprise. He
makes every dollar of his, enormous
income from identifying the heads of
women.
Two sisters of ordinary artistic abil-
ity went from a small Western city to
Paris with the intention of studying
the illustrative art After the first
year they were proceeding politely to-
ward starvation, but paused on this
| unfortunate journey to consider the
immense sums of money paid to Pa
risian beauty doctors by American
women. With commendable prompt
ness they acted on the hint, and, SELL
ing off their studio equipment, appren-
| ticed themselves to French specialists.
| When they had mastered the meth
| DDS of treatment, they came to New
York and secured a few patrons
among women who had been treated
| by their chief in Paris. To-day they
live in one of the most exclusive
apartment hotels Of the city. They
dress with the taste of a Partisan and
| the purse of an American, and she
who would have an appointment with
them for facial treatment must speak
a week in advance.
Nothing will pay a bigger dividend
than the knowledge of how to make
women beautiful, and if you cannot
make them beautiful, ii pays tolera-
| bly, we'll to make them even little
| better looking. Thousands of women
| will pay any price to earn the title of
a beauty, and the price will be paid
without a murmur, either IN cash,
pain or even health itself.
| $4,000 n Year for Beauty.
If the woman who plays the social
game for all 1t is worth and is COM
PEELED to supply by artificial means
| the loss of sleep. and to repair by
the same means the ravages OF eternal
excitement, indigestible foods and So
| cial strenuosity in general, viii sit
down calmly and figure out her ex-
penses. she will find that it costs hel
about $1,000 a year to keep her body
her complexion, her hair, her hands and
her eyes in condition.
This expense item does not include
doctors or dentists bills or the SER
vices of her maid. II represents only
what she pays to beauty doctors. mas
seurs manicurists, hairdressers. and
| chiropodists Her maid has time only
for dressing her mistress. preparing
her bath, perhaps, and laying forth
her raiment Specialists in the Other
| arts of the toilets are called in at regu-
lar intervals. and in every large city
there are se-to-house manicurists
hairdressers and masseurs who make
a good living. either on their own ac-