Ottumwa tri-weekly courier., 1904-04-07
Persistent Advertising.


An Otutmwa business man spoken of
in highest terms, because of his ad-
vertising ideas. In the March number
of the Farm Implement News, pub
lished at Chicago, ILL.,, apears an ar
ticle headed, "Retail Implement and
Vehicle Advertisements" in which the
writer speaks very highly of James
II. Shepherd as one Of the most persis-
tent advertisers. whose advertisements
though small, are we'll displayed and
attract instant attention and are 80
well written, as to hold the readers
interest
It is fact that Mr.. James RI. Shep-
herd. Is systematic, thoughtful adver-
tiser and endeavors in every adver-
tisement to make clear to the buyer,
just what he has for sale. The follow
ing is in part, the article, which ap-
peared:
"One Of the most persistent adver-
wa, Iowa, whose newspaper anounce-
ments. though usually small, are so
we'll displayed that they attract instant
attention and so well written they hold
the readers interest. Mr.. Shepherds
advertisements sparkle with epigram-
matte expression. The following are
extracts from some of his recent an
nouncements:
II have oft times thought what an
amount Of dissatisfaction in trade
could be saved by making things clear.
know that 1t is not always possible to
make things clear to both buyer and
seller, but in selling farm Implements
vehicles, pumps and all supplies
make things clear to the best of my
ability" 4
"a prominent merchant of Ottum-
wa told me yesterday he had only
known me as one who drove a team
of ponies like the wind. | would rather
be known that way than not at all, but
I want more to be known as seller
of good goods at reasonable prices and
pumps"
II can't help it because the bargain
plow or harrow you bought didn't turn
out to be what you paid for. have no
bargains to offer except in the sense
OF good goods at reasonable prices and
a strong guaranty"
'"To be posted on quality in farm
implements, look here. Even If you
don't buy of me you will then know
what quality you ought to expect else
where"
Prepare now for a late spring. Get
tools with which you can push the
work when the weather and ground
get fit"
ut is pretty well-known fact, but
would like to have it universally
known that carry a line of repairs
for the plows. harrows, cultivators,
planters, etc, that l SELL"
"No matter If the roads are hub
me or my stock of farm implements
and supplies than your nearest mail
box or railroad station"
Think two (2) times before putting
$40 or SIS into splky rake when 1t
is hay loader that you need"
| AN advertisement of Mr.. Shepherds
urging farmers to make known their
repair needs early has been published
before, but it bears repeating especial.
| ly at this season of the year. It is as
follows:
"Do you know how much the farm,
ers of this country pay annually for
| kilograms and express to obtain re-
pairs, which could be avoided by Civ
ing their orders few weeks ahead OF
the using season?
Il don't either; but I'm sure 1t is up
in the thousands somewhere.
Are your implements ready for the
work required of them the coming sea.
son?
care there not some parts broken
or missing which must be replaced be.
fore you can proceed with your work?
II aim to carry the parts likely to
be called for, but to insure, prompt sery'
/ ice, send me your orders now.
IT am about to order repairs from a
number of factories | represent, but
you may want something haven't got
on my list.
"By ordering now you enable me tc
procure what you want at the mini
mum of expense.
/ "By waiting until you need the part
you incur the expense OF express
charges and telegraphing the order
Il .