The San Angelo press. (San Angelo, Tex.) 1897-1907, 1904-11-24
Bank Advertising in Newspapers.


Financial Record.
TO most retail merchants and
to an increasing number of
manufacturers and wholesale
dealers in the necessity of adver.
Using is obvious. As Lord Rose
berry said, in speaking of the best
means Of promoting English
trade: The whole age is all age
Of advertisement. Authors,
actors, statesmen, singers-l do
not care to particIllarize any
more categories all are engaged
in great holy war of advertise
ment, and it does seem very hard
that we should.fall short in doing
that for our goods which we do so
successfully for ourselves " FL
nancial institutions have been
among the last to recognize the
importance of advertising. Any
thing more than the annual pub
LEGATION Of u tabular statement
was regarded, and by some bank
ers is still regarded, as beEeath
the dignity of o bank.
Pittsburg is noted for the num-
Der of it's banks and trust COM
panies and the magnificent of the
buildings which they occupy.
Also for the number of its we'll
paid workingmen. 1t was mainly
TO impress the wage earner5 with
the Importance Of thrift that an
enterprising banker first adopted
modern advertising methods. So
great and impressive were the re-
suits that the example was fol-
lowed by majority OF the tinan-
cial institutions. This success
was based ON the public ignorance
of banking. The people were told,
in brief but well-displayed news
paper lads" how simple it is to
open bank account, how easy it
ms TO save and how profitable,
Here is u specimen of the argu-
ments: "You've paid the bill
of course you have, but have lost
the receipt. Why don't you pay
bills by checks? The check is al
ways n receipt" Or, again
you'll probably not need safe
deposit box after the burglary
Better rent one today" Again
Zone dollar opens saving ac'
count at this bank, and that dol.
lar and every dollar you deposit
afterward will earn 4 per cent
interest. Men, women and
children by the thousands were
induced to become savers anc
bank depostors.
There are various advertising
mediums, but the greatest mum
Der of we'll known successful mer
chants and others prefer the
daily newspaper. The book pub
fishers, who formerly expended
large sums on artistic posters
now use newspaper space almos
exclusively. One of them HI
said: 1.-The plainest bit of argu
! ment in two inches of newspape
space has more advertising value
than the retailers name chalkec
on all the doorsteps in towE.
Cammeyer, the shoe man, ha
said: "We have used the maya
zines and tried outdoor display
but we have withdrawn from
them and other kinds of adver
Using in order to eXpend all on
| appropriation on the daily news
| papers-the daily being onl'
medium that pounds constantly
| At the meeting of the Pennsyl
vania Bankers Association a
Atlantic City, Banker William 5
Power, of Pittsburg ('the hom
of bank advertising,") affirmed
a result of practical experience
Newspapers are the medium TO
Advertising" He quoted stats
tics showing "the immense gail
of banks which advertised !iber
ally in the newspapers over thos
| which have refused to adop
J modern methods of publicity
= Tive years ago it was compute
S that S500,000 was spent in tina
year by the Pittsburg banks 70
8 newspaper advertising.