The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1904-10-25
MILLIONS in
ADVERT Nc
Railroads Publishing Magazines
in Some Cases to Exploit
Their Lines.
SOUTHERN AMo N NUMBER ''';'.' !.
Special Football Train satur-.
day Southern Tourist
Travel Personal.
SOUTHERN AMONG NUMBER
l'ravel- Personal

During the last few years there has
boan Il notable increase in the amount o r
nloacy spent by The railroads Of the
country IN advertising, says the New
Yorl, comcrcial. Only few years ago
the railroads ver; generally confined
their Advertisements 10 simply printing
thc!r time tables In tie daily paper S. At
the present time there Is hardly a road
In the country. whether large or small
that does not do more or less special az
vcrtislng.
Many now advertise on.thc most lavish 'd
scale a number spending more than 4
, quarter Of a million dollars apiece each
year in this way Several Of the rail-
roads publish GOOD size monthly maya
zines that contain articles BY some OF
tic most prominent writers IN the count
try. Those magazines ara Votilsciy IL,
Illustrated and cost thousands of dollars
h vcnr The New York Central publishes
the monthly magazine lt f,our sIricK
News while the Southern Pacific pub
fishes 4, handsome monthly magazine
called Sunset, which set forth the at
fractions Of the territory through which
these roads run. The Rock Island and
Atchison Issue monthly magazines, The
Western Trail and The Earth, devoted TO
the exploitation of the advantages OF the
territories they serve. The Great North
ernS crculalcsa an annual of much the
same general type for each OF the sep
arate States 1t trayersas.. The Northern
Pacific issues each year an exhaustive
work on the wonders ofathe great North
west. f,nllis publication Is so5Valuable and
Interesting that it has been used as u
textbook in several schools IN England
Tho Norroll, and Western Railway will
operate II special train from this city to
Norfolk next Saturday morning for the
accommodation Of persons in this CITY
and Petersburg who desire to witness the
annual eume there In tho afternoon be-
tween the football teams OF the Uni-
vcrsitytof Virginia and tho Carlisle In
dian school, ~ *, .55
Inquiries are numerous, audit IS now
certain TINT many Will gol{dowl to see
South, Virginia defeated Carlisle year
before last by one point and last year
played the redoubtable redskins to
standstll, Carlisle has ~ strong team
this year, playing Harvard 40 TO III
game Saturday. The game WILDE played
at Lafayette Park The train will reach
this city on the return about 10 p NJ.
d = ~ "a n ~ 4 /.
The Chesapeake md Ohio Railway is
stu selling many tickets TO he st. Louis
Exposition, and trayel to the Exposition
City holds up remarkably well Many
have go1ie from this state and hundreds
viii So. The demand for Pullman reser-
ya,ions is great, but II is being sup
Piled.
. President George w. Stevens Of the
Chesapeake and Ohio Railway, who WAS
absent much Of last week in the. West,
left sundayFnight for New York on busl-
ness Of the railwayd SYSTEM
The seabourd Air Line Railway will
put on It's special Florida train service
about January 18th. There WAS some
talk last year among railroad men of an
alienation OF trains to Florida, ono road
running one day and another the next.
but so far as known now all three roads,
the seaboard. the Southern and he AT
lantip Coust Line, will run the same train
service as last year, These elegant trains
arc run at an actual loss Gerry winter,