Charlevoix county herald., 1904-12-17
Extra Good
Photographs
Are the Ones That Look
Just AS You Do.
A Few Suggestions of Interest to
Those Who Are Thinking of Hav-
ing Work Out for the Holidays.

A visit to any Of the several insti-
buttons doing business in East Jordan,
institutions that while We know of
their existence, have rarely, if ever,
elictated any interest farther than
that concerning our own individual
connection. is apt too prove surprise,
both in regard TO the amount OF busi-
ness actually transacted, and the in s
and outs OF seemingly SIMPLE, money
making proposition. We Americans
are progressive, and we suppose that
just as we wonder how our poor, hard
working ancestors ever got along with
out the telegraph, the telephone, the
electric car or the automobile, we sup
pose that our children Is childrsn will
wonder how we managed to exist
without such things as air castles to
live in and automatic baby tenders.
Everything is getting just little
finer every year, and no sooner is one
discovery made, than another follows
of so much more Importance that the
original is lost in the shuttle, Exact
ions are made upon the artist and the
mechanic with utmost confidence that
the instructions ean be carried out,
and it is seldom that there is disap-
pointment. 1t right along this line
that we publish the below article
prepared by one thoroughly at HON
in the studio, aud with the work Of
our popular photographers, w. q. Wei
Ter, who is located just east of the
Bank.
Demands upon the photographic
studio have never been more exacting
than they are today. A higher stand
ard Of artistic taste and technical skill
is continually required, and the sue
cessful studio must demonstrate It's
right of existence by living up to this
standard and producing work OF a
quality to meet the demand, when
measured by the rigid test Of the crit
icism Of the subjects and their friends.
The aim and purpose of Wellers
studio is to turn out only high gra lie
and the hest that exper,
fence, artistic training, perfect equip
ment and skilled workmanship can
produce is offered to its pat rons. The
field is wide, and many varied exam
pies may be seen at the studio, where
visitors are always welcome. The
value Of Photographic portrait may
be measured by its Interpretation of
and individuality. Itschief
attractions must be centered upor an
sassy natural pose, devoid of artifc-
ality and stamped with the personal
ty OF the sitter.
Many are not familiar with the
that have done so much
o simplify photography. They fail
20 realize that the studio Of today is,
n sense. modest art gallery bid
ling the visitor welcome at all times.
An opportunity is afforded TO escape
he hurry and hustle of the outside
world, and the matter Of sitting for
mes picture is now 4 delightful event
n the routine Of day in town. The
lifting should. however, be made early
n the day to guard against fatigue.
& Is not generally understood that
he weather need hardly he taken
nto consideration. AS good photo.
,raphs can be made on cloudy days
Is in the brightest sunshine. Almost
my hour OF the day IS suitable, but
he conditions are usually best be-
ween 10 a. m. and p. IN.
Arrangements for out-of-door
interiors, ETC., may lie
made at the studio. 1t is advisable.
specially in the case OF now sitters,
o settle "a far as possible the details
t the order and to meet the artist
rho will make the photograph before
he date Of sitting The first requis-
les of successful portrait are an
asy pose and natural expression.
. is. therefore, most important that
he sitter feel at ease and unconstrain.
d. If the photographer could meet
is sitters and become somewhat fam,
lar with their characteristics. feat
res and expression before exposing
ne Photographic plate, many unsatis-
ictorv photographs would lie avoided.
Unusual arrangement Of the hair or
ress is unwise. Come to the studio
5 your friends are in the hant OF
,eing you-your natural self. Then
Dur portraits should be natural and
leasant. 1t does not In the least
1terfere with the work of the photo
rapher TO wear glasses, and IL the
tier Is in the habit of wearing them.
ne portrait, however good, will not
D 40 life like and satisfactory with
At them, To prevent false lights, q