The Stark County Democrat. [volume] (Canton, Ohio) 1833-1912, 1904-01-22
SLIGHTLY CHANGED.


center to circumference, and that it
moves along every line Of human ex-
istence and activity, is about as sense
lessly useless and superfuous a state
ment as one could find with which to
introduce few timely comments
However, now and then you will find
o man who from sheer thoughtless-
nese and lack Of observation and con-
sideration. fails to note the movement
which takes place out of his own class.
Changes in business conditions and
methods bring out some queer argu-
ments, humorous in their fallacious-
ness, but sometimes dangerous to the
best interests of not only the man who
advances them, but to the whole Of
which he is part. In changing from
an afternoon to a morning paper, the
News has placed upon its books a list
of subscribers in the smaller towns,
and out among the farm homes of the
rural routes, of which it Is proud
Proud on account of the number, but
more on account of the class A list
of substantial people, home makers
and home owners, who have by years
of industry gained competency which
enables them to have the best the
world has to offer.
Now, in connection with this rapid
Iy increasing list, we have been blow
ing our own horn toot or two, and
have been placing before our mer-
chants our ideas of what should be
done by them and ourselves to bring
sirable market within their reach, to
not only dispose of their products, but
in which to make purchases. The mer-
chants as a body agree with us, and
are ready to enter this field as they
never have done before, and extend to
this class of tributary buyers such an
invitation as can not be refused This
is the rule which governs the ex-
preston of Canton merchants, but this,
like any other rule, must have its ex-
ception, and we located it yesterday
and il gave us food for little thought,
and the reason for this article.
A merchant being urged to take ad-
vantage of the columns of the morn
ing paper, to tell these people of ham
let and country about his offerings,
brought forward an argument which
was new to us, but faded around the
edges when brought under the light of
the real facts and conditions. Said
the merchant in question: Il grant
you all that you say regarding the
reaching of this class of outside buy
ers, which have undoubtedly been. add
ed to Canton's possibilities by paper
which reaches them the same day, but
the class Of goods / handle Is of
quality too good to pay me to offer
to that class of purchasers"
For about five minutes after this
declaration the News man would have
made fit subject for mute asylum,
but he gathered himself together,
drew a long breath and the conclu-
sion that this particular merchant
hadn't spent many vacations among
the farmers Of Stark county lately.
There was time when the farm
home was not much of a place in which
TO look for the beautiful in design
or finish, but the world has moved
along this line. and the sickle has
given way to the binder, the fail to
the threshing machine, and flowers
blossom from the loom for the floor of
our brother on the farm, and his
walls echo with music, and his life is
graced with all the comforts of a mod
ern civilization of which he is the
backbone
Too good, why Canton, or any
other town, does not produce and offer
for sale that which is too good to place
before the farmer of 1904, and Canton
as whole knows this, and Canton
merchants want this trade, and want
to offer 1t the best they have, for only
the best will attract to our doors a
class OF buyers who enjoy every priv
tlege that is given to us of the towns
and one more-a freedom from the irk-
some grind of city's rush.
With an electric line In front of his
door, telephone in his house, and
bank account to his credit, the farmer
has ceased to be weaver Of home
spun or buyer of hob nails, and
Canton merchants can not offer him
anything too good, and ninety-nIne
per cent OF them recognize this fact,
and are sending him an invitation to
come and inspect their best; an in
vitation which reaches him fresh and
forcible the day 1t is printed. Condi-
lions have slightly changed.
N State And National nelaootac