The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1904-06-18
A Model Plano and Musical
instrument Emporium
What the "MusIcaI Courier" of New
York, Has to Say

In all the turmoil and discussion and Advertising rivalry
that exist IN the piano trade the Pacific Coast observe
firm maintaining It's characteristic dignity undertaking
~ adhefng "a is principles and pursuing its business
the basis Of well defined mercantile ethics unnfuenoed
by the surrounding contentious and uuagated by the
eiteuent that prevail in the piano business Of rs
section, and thu is the firm Of Sherman Clay & Go.
In all the twenty-odd years Of the existence of TIE
MUSICAL COURIER there have been only few special
references made 10 Sherman Clay Co When have dis
Cussed this firm have done along with other houses
the Pacific Coast but the desire o the house exploit
itself except in modest aud becoming has sympa-
theealy mpelled avoid any special references but
the condition OF affairs IN the piano trade The Pacific
Coast in the last few years has been such that the conduct
OF sherman. Clay Co, in comparison with what may be
called OF the modern methods of piano business and
piano Advertising stands IN such emphatic relief that
Is impossible any longer remain quiet the subject but
the other hand really becomes necessary make this
note Of H.
do here propose TO mention the of the
pianos that this house controls the Pacific Coast in order
10 avoid sembance Of appearance Of advertising;
but wish call attention the pronounced fact that
Sherman, Clay Co today maintain the highest standard Of
firm - selling is instruments absolutely strict egt-
innate basis which makes impossible for It's constituency
10 find fault with any Transaction made By the house.
being treated the basis and under the operation
of the principles The firm under ercum
stances deviate from this law within itself through
which has operated successfully one price system and
other systems that have only benefited the community
that has deal, with H. bat thar has been example which,
followed would have elevated the whole piano industry
OF The Pacific Coast such degree that certain phcnom-
would have been impossible II Is through this digni-
fed treatment Of rs own business that sherman Clay
Co has established for itself the reputation Of model
and musical instrument emporium Here the East when
speak Of model firms invariably refer Sherman.
Clay Co. and n there conditions in the piano
trade in that section that not exactly paaabc in the
estimation Of many Of the important piano houses that
very fact gives Sherman. Clay Co. still pro-
nouneed position because Of the absolute legitimacy Of its
conduct and the integrity 81 is Considering fact
Of the reputation Of the house here in the East and the
standing IL has succeeded in establishing itself here
through the reflex action Of is home the firm Of
Sherman Clay Co exercises influence that actually
permeaes the whole industry In respects is
Of the most astonishing phenomena in the whole piano in
dustry.--Musical Courier June II. 1901
sherman Clay & Co have stores at Seattle San Fran
cisco and Oakland and representatives in every city and
town Of importance this Coast