The Barre daily times. (Barre, Vt.) 1897-1959, 1904-04-14
SUCCESS COMES QUICKLY.
l. K. Hggstt, Originator Of the Rexaf
Remedy Plan, Tells How Publicity
Brought Resats.

existence less lhAn year ana q haif. and
yet it Is today recognized as one Of tn,
leading manufacturing drug concerns Of
the country, and its products, all bearing
the name Of sRexall, = are known from one
end Of the land to the other.
The Rexall plan is unique 10 many ways
The organization is composed OF the lead,
ing retail druggists Of the country. Only
one druggist in each city is allowed to be-
come stoekh0lder, and be the most reli-
able ana entefprisIng.
The local stakeholder has exclusive sale
In bis community Of the Rexal goods. ana
receives the full benefit of the advertising.
Not dollars worth of Rexall remedies
are sold to iohbers. From laboratory di.
rect to consumer Is this new company
policy. Thus the purchaser knows he is
receiving absolutely fresh goods of full
strength. He knows, too, that he obtains
| these remedies at the actual cost price
\ With but one small profit added-that Of
the local stakeholder
! One hundred and City Rexall remedies
are now on the market, all of which are
carried by Rickert & Wells who are the
/ local representatives Of this great com.
pany, and more are In course Of prepare
tion. There viii be lone for each human
] I'll, = and the specialists at the Rexali
laboratories estimate that there are about
three hundred Ills
The Rexall plan originated In the brain
OF Louis K. Iiggett, the chief stockholder'
and general manager OF the company Mr.
Liggett was general manager Of the Vinol
company and made remarkable record in
that capacity.
II 10 vav,arfoI Aka& ta .rT,5 afe Hno .-.a.ax
OF Ninol in three days, before a dollars
worth Of advertising had been DONE
La selling Ninol from Maine to Califor-
MIA Mr. Liggett built up wide acquaint-
ance with leading druggists all over the
country, and he devised the scheme Of or
ganizing corporation composed Of the
most active druggists In all important cit
les and towns 10 manufacture every kind
OF remedy for which there was a sufficient
demand, putting them all under general
trade name, aud advertising that name
until It should become a standard every
where.
Within two months from the time he
first thought Of the plan MIR. Liggett had
formed the largest aud strongest drug or
ganizatlon in the United States-the
United Drug Co.
Early In 1908 the laboratories OF the
new company we're opened on Leon street.
Boston, Mass. A big five-story building
was purchased, and in less than a wears /
time the company was compelled to look
for more room. Additional buildings in
the neighboTh00d were rented, so that
now over 800 people, 80 per cent Of whom
are skilled, are employed to make Rexall |
remedies. Besides this, arrangements are |
now being made for the erection Of al
enormous new laboratory BY the side Of
the present home Of the company, where |
500 will be employed
II was the aim u the o. ID. Co to Sc !
cure only the highest class Of chemists. as
It - easily seen that should one remedy be <
poorly mixed or OF an inferior grade, the |
purchaser OF that remedy would never buy
another Rexall article. In addition to I
this the company determined to sell each I
remedy under a specific guarantee to re-
fund the purchase price If the remedy did 4
not prove entirely satisiactoryif il did !
not care the alment for which it was sold.
Today this Rexall guarantee is known far
and wide and rs nudoubted genulueness
has without question: added greatly to
the popularity Of Rexall remedies.
10 say that Dir, Liggett is "a firm be-
lever in newspaper advertising would De
equivalent TO saying that he is a firm be-
lieveI" II food Of clothing or any other es-
sential.
Newspaper advertising Is SO valuable, Y
he said recently, shat can see no sense
ID wasting time in discussing the subject
1t must be used intelligently, but newspa
per advertising is as essential 20 the man
nfaetnrer Of proprietary article as food
Is to the human body
Look az the work we have done on one
81 our new remedies, Rexall Mueu- Tone
and YOU will have an idea Of the possibiii-
ties of n wspaper advertising when it is
indiciously handled. At the meeting Of +
our stockholders on September 50, 1908 |,
announced that we had completed work on
our new catarrh cure, which we would call
blucu Tone. Our stockholders examined
The remedy and being practical druggists
they instantly saw that 1t was a merltori-
BUS article. During that week our total
orders from our stockholders we're nearly
100000, this breaking al the worlds rec
ords for proprietary medicine sales
This was very gratifying, because it
showed the confidence Of our stockholders
IN heXaH Mucu- Tone, but that was only
bali the battle The other half was to
tell the people Of Macu-Tone In such
manner as to persuade them to buy the
great quantities Of the remedy our stock
holders had ordered
$50 we started on campaign of news
paper advertising running two or three
ads every week 10 the larger cities and
gradually taking in the smaller cities and
towns
THE results have been more than salts
factory they have been astonishing Mu-
ea-'Fone IN few months has become one
81 the leading catarfh cures of the c0un-
Try.
1.-THE same thing is true Of Rexall '03'
Hair Tonic another new remedy which we
but recently begun to advertise. From The
very first day cur newspaper work started
93 Hair Tonic was a success