The Birmingham age-herald., 1904-09-27
MERCHANTS HAVE
 ELEGANT OPENINGS
Saks, Marx, Hirsch and Feeder
 6 Berk Attract
NEW AND RICH NOVELTIES
Smart Effects In Women's Apparel. Nothing Before Like the Display of This season--Gowns,
 Wraps and Millinery.

Wraps and Millinery.
 There were fall openings at four prom inent stores yesterday-Saks', Ferd l Marks, Hirsch's and Feeder X Berk's- and the openings will be in progress again today. Never was a more elegant or daz- ling display of wearing apparel seen in Birmingham. and it may we'll be ques- tioned if merchants in any other south ern city ever carried stocks quite so hand some.
 Louis Saks windows are marvels Of taste and beauty Crowds were gazing all day long at the fashionably dressed fig ures in the windows on the Nineteenth street side.
 Saks Is termed the "Clothier for the whole family" and this phrase fits the case exactly. Suits, hats, shoes and fur nishing goods for men and boys and suits, wraps. shoes and millinery for wo- men and girls are found at Saks' in end less variety. The smartest styles are seen on every side.
 The stose is garnished with plants and flowers and the women's department on the Second floor presents the appearance of brilliant bazaar. Of the hundreds of new designs for women which attracted particular attention yesterday was a long. black carriage coat with large puffed sleeves and collar trimmings of Coque La Roche. The cuffs are trimmed with silk null and Egyptian lace. The coat Is lined with white peau de sol. White broad cloth effects with full dolman sleeves are exceedingly smart this sea- son. New burnt orange collars and fronts trimmed with gros-grain silk are also smart as we'll as beautiful. Long cadet cape effects are much in vogue and 1t will richly pay any woman of fashion to pay visit to Saks' and see these new styles.
 Ferd Marks Store.
 The fall opening is now in progress at Ferd Marks store al will continue to- day. The store has been enlarged and improved, the decorations of trailing green vines and dozens and dozens of handsome potted palms and ferns rnal-
 
 ous display of fall merchandise.
 All kinds of dress goods silks, trim mings, laoes, neclxwear, ribbons are here found on the first floor; on the second floor is a display of all kinds of ready to wear garments and infants wear. and then you come to the piece de resistance of all the opening, the millinery depart ment with its magnificent display of hats and bonnets That this is to be a color season is fully demonstrated in the new chappeaux.
 Two hats which brought forth many "Oh's" and "Ah's' were imported models in the Marie Antoinette shapes; one of soft beautiful champagne panne felt with the long lobster plume in shades of champagne and cream; another is a sim liar shape in shades of olive green. One handsome hat Is mae entirely of mink fur and trimmed with handsome velvet roses Another in the new plum velvet with velvet foliage and flowers. There is an important black Charlotte Cordy that will make some Birmingham matron the envy of all her neighbors.
 One of the most charming suits Is q handsome brown broad-tail velvet made in the ultra English box style with lin- ings and facings of ivory white, satin finished with brown silk braid A dash ing suit on just --.e right woman will be charming and effective is Directorie model made of brown French broadcloth with little fitted vest of coq de roche and fancy buttons. The opera coats at tract a great deal of attention.
 A showing of imported costumes de- signed by Paquin Doucet Redfern and all the celebrated Parisian and American dress makers are here for miladps recep- ton and calling gowns One of sofi tan material shirred and tucked in a most bewildering way, touches of rich Mousse green gives 1t an individuality that can. not be copied. Sleeves are wonderfun, made of the shirred material and TOW after row of lingerie lace which onl, | French dressmakers can make successful ly. There is a pretty dinner gown O pink crepe de chine. trimmed with but ter colored lace. The showing of flirs | rich and handsome. all the valuable skins mink, Siberian squirrel. Sable fox am Persian lamb, ermine, etc, are here mad up according to fashions dictum. One SC which is quite the handsomest that ha been seen in some time is 8 black Per sian lamb scarf and huff
 A showing of negligees, silk petticoats waists, etc, is to say the least, hand some. The silk petticoats are embroider ed, ruffled flounced and lace trimmed In such way that they will delight th heart of any woman. All the imported models in corsets and corset accesso rles are attractive and desirable. Th' showing of infants goods is up to th' top notch of perfection.
 The dress gccds and silk department are, as usual, brimful of all the latest and handsomest materials that time, SKI and money could procure. from the fore most importers and American manufac- turers. This is decidedly silk season and the silk manufacturers, 1t seems have been laying awake at nights try ing to produce some stunning new ef- fleets.
 Just how well they have succeeded Is heinz demonstrated in this department.
 Soft. shmmerlng chiffon taffetas. cha meleon taffetas, messaline liberties, bro-