The Saint Paul globe. (St. Paul, Minn.) 1896-1905, 1904-04-05
-FOUR HUNDRED
At LUNCHEON
National Biscuit Company CeEe.
brates the Opening of the
Greatest Baking Plant
In the World.

NEW YORK, April 4-The largest bak-
ing establishment in the world was opened
In New York at Fifteenth Street and
Identn avenue by the National Biscuit
company, with most unusual celebra-
uon and luncheon. Over four hundred
covers We're laid by the Holland House.
the tables being arranged in one of the
great bakery rooms, which skilled deco
rators had transformed into a banquet
nail of rare Splendor Glowing lights
tropical plants, beautiful decorations and
sweet music added enchantment to the
scene, which in point of magnificence as
We'll as of Industrial Importance has sell
dom, II ever, been eQualed.
Besides the officers managers and de-
-partment heads Of the Company, the
guest list included an unusual array of
nallsm and law In eloquent speeches
these men paid high tribute to the sue
cess OF the National Biscuit Company
and the wise direction that has placed it
IlrSt among the industrial companies of
the world. Among the guests were the
following:
Hon. Morgan ]. O'Brien, Justice of the
New York Supreme Court: Hon Charles
Emory Smith, Editor Philadelphia Press;
Hon. James H. Eckels, Priest. Commercial
Bank. Chicago; Brayton Ives, Prest. Met
ropolltan Trust CO.. Norman B. Ream,
Victor F: Lawson, Proprietor of the Chi
cago Daily News; John r. Walsh Prest
Chicago National Bank; John I. Water
bury, Prest. Manhattan Trust Company;
George g. Haven Prest. Metropolitan
First National Bank, New York. E. H
Gary, Cyrus Curtis, Proprietor Ladies'
Home Journal; William H. Moore, of the
James Ross Curran, Priest. City Trust
Company, New York; Henry L. Stoddard,
OF the New York Mail and Express; F. w.
Aver, Prest. Merchants National Bank,
Philadelphia; T. F. Miller, Prest. Brook
Ign Trust Company; Frank c. Hoyt, of
the Outlook; Gen. Thomas H. Hubbard,
W. V. King. Vice Prest. Continental Trust
Company, New York; Don c. Seitz, of the
Vice Prest. Guaranty Trust Company;
William ]. BOies Financial Editor of the
New York Evening Post; William ].
James B. Dill, John L. Jordan. H. F.
Gunnison, Of the Brooklyn Eagle: Edmund
Wetmore. H. N. Mckinney, B. Aymar
Sands, Frank A. Kennedy, Henry H.
HOLSTER.
The introduction was made by Mr.. A.
w. Green, chairman of the board of di-
rectors, whose wise forethought has in
six years won for the National Biscuit
Company the entire confidence of con-
servative investors as well as the sincere
appreciation of the worker who buys a
package of biscuit. In sketching the his
tory, pOllcy and achievements of the Com
pany Mr.. Green said:
These buildings, whose completion we
celebrate today, form with the, older
establishment in the world, and the larg
est manufacturing plant in New York
CITY. Ihe1r completion marks the evolu-
ton of an idea. When this Company
started it was an aggregation of plants.
1t is now an organized business.
In the past, managers of industrial
corporations seemed to think it necessary
course must in the end bring failure, and
this Company took neither course. With
its package goods it appealed to the great
american people This appeal has not
hull
made necessary by our growing business,
stand as proof that honest and intelligent
management of any business must bring
success.
The fundamental principle upon which
the officers OF this Company proceed, is
that a corporation must proceed on the
same lines, and its acts be judged by the
same standard, as the individual What
is dishonest for the individual must be
dishonest for the corporation. AS a cor
poration is treated in the law as a citizen,
standard as the individual citizen both
in relation to its stockholders and to the
public, and maintaining that high stand
ara. we nave faith In its continued and
increased popularity
sEhe toasts We're as follows:
The Taste of the People of New York"
Hon; Morgan J. O'Brien.
The Newspaper Should Be the Friend
of the Honest Industrial Corporation
Hon, Charles Emory Smith.
Our stockholders" Mr.. Francis L.
The College Man as a Manufacturer"
Mr., Edmund Wetmore.
"Uneeda Biscuit" Mr.. H. N. McKin-
ney.
All Of the speakers highly praised the
methods by which the National Biscuit
company had won successfully on the
merit OF It's work. thus setting a con-
spicuous, example for the entire CONNER
Incorporated in 1898, the National Bis
cult company set for itself an ideal that
had for its highest realization the per-
lection of baking; an ideal that involved
an entire revolution of existing methods,
the upsetting of many traditions, the Gre
alton and execution of many new Ideas
One of these ideas was Uneeda Biscuit,
the soda cracker that made the nation
hungry, and Of which abd the country has
other was the packing of biscuit, crackers
and waters in alright packages that
would carry them to the consumers with
all the original goodness and freshness
preserved. Still another and perhaps the
greatest of these ideas was the trade
mark. in red and white on each end of
the package, by which the purchaser was
able to distinguish the baking of the Ma
tional Biscuit Company, and was assured
M ifxy nd