The St. Louis Republic. [volume] (St. Louis, Mo.) 1888-1919, 1904-05-08
E. g. Lewis Started the Woman's
Magazine With a Very
Small Capital.
HAS 100000 CIRCULATION.
Beautiful Plant in st. Louis Sub
urbs IN BE a Rendezvous for
Readers During Worlds
Fair Period.

A publishing house which claim, for
itself the distinction OF being the most
complete in the world has grown I'D in
81. Louis. and many 81. Louisans were
not ware of its existence.
ADDED to that distinction is the state
ment that the magazine published In this
establishment has the largest circulation
in the world. The Circulation Of the
Woman's Magazine for April was 1.Es.-
oo. and the magazine does not employ
an expert TO testify to its circulation. but
takes the statement OF Postmaster Frank
Wyman, as all their readers are supplied
by mail.
BY a curious construction OF the postal
laws. this magazine cannot circulate In
st. Louis without great loss to the pub
fishers. but according to the statement
Of the president OF the company. 1t has a
subscriber in every Pos, once in the
United States and Canada. whether +, be
a city. a town. a village or a country
store.
Ed~srd G. Lewis. the president OF the
Lewis Publishing Company. is "a. years
old. but tells OF the success OF his COM
pany with the enthusiasm Of a ~Is-year-old
boy. He is a modest and unassuming per-
son TO control a publication which reaches
more h 6.co,Wc readers. but his NODES
ty ends whea he speaks Of the proeress
and prospects OF his magazine. His one
aim seems to be to hold the confidence of
those who read the woman's Magazine.
Mr.. Lewis believes that some day the
magazine will lie one OF the greatest In
huences known TO the American press.
The journalistic career OF Mr.. Lewis COM
nenced when he was "A year, old. Al
that time he presented to the world tho
Diamond News This first paper saw the
light in Meadville. Pa. and ran for one
week II was a weekly.
MARVELLOUS RECORD.
The idea which prompted the pIblica- !
lion of the Diamond New. kept working
in the brain Of Nr. Lewis until he found |
ed the woman's Magazine in St. Louis. The
promoter OF this enterprise had cash TO
the extent OF HA The central idea was
to put out a newly. readable. interesting |
monthly magazine and to charge 10 cents
= year for il.
The woman's prospered and NJ. Lewis
hnrr-hr nre p ~ ~. 4
The hacker owned o~ne-fourth interest in
the concern. When the woman's Maya
zine was Incorporated. this hacker invest
ed 600 IN preferred stock. but IL only
bought one ~two-hundreth interest in the
concern
The home OF the Woman's Magazine is
Just beyond the city limits. near the end
OF the Olive street line. The large octa-
gonsl building In which the offices are
can be seen for miles. and thou
ssnds OF persons, seeing from afar, Won
der what II contains.
II contains. among other things. a stair
way which reaches from the first to ths1
second floor. This stairway is OF Italian
whits and green marble and cost H.
90 AT the head Of the stairway Is the
once OF the president This ONCE Is prob
ably the most sumptuous possessed by
printing house IN the world. The
Persian rug OF the floor cost $500 The
furniture Is Of heavily carved mahogany.
An immense window. which gives a view
II the Worlds Fair grounds. is between !
deep. cosy-corner and the door leading
10 the private once.
tn octagonal building which contains
he Offices is built Of Bedford stone and S !
s feet In diameter and rs feet high. on ]
is the largest searchlight in the world
north OF the cfice building is the
'rcssroom. which IS 100 feet wide and IS
eet long. Four double decked Kidder
presses. 1--WE Nicely presses and a battery
II ten Dexter folders are here do to the ,
mechanical work OF the woman's Maya j
dine.
AN ENORMOUS PLANT.
A standard-Gauge trolley car track runs !
he entire length Of the building and the j
'aper is brought into the pressroom on
he cars 1t requires fifteen carloads OF !!
and eight tons of Ink to print a j