davidaulloa/AmericanStories huggingface dataset:
The Barre daily times. (Barre, Vt.) 1897-1959, 1904-04-30
THE VALUE OF
ADVERTISING


toriginaLl
The young man entered the store and
pushed his way to the counting room.
mir. Ashly4A he asked politely
"What can do for you2'
n am Robert MacRae, advertising
agent. would ike Al order for
we don't advertise growled the
merchant. Nobody reads advertise
mentsn
Perhaps you haven't had satisfac.
tory evidence Of the number Of people
who do read advertisements
You prove it. and Ill give you all
the orders you want
That's a fair proposition" said the
agent. You must convince buyers 81
the value Of your wares; ! must con
vince you of the value Of my methods
| win be the beginner | viii insert
an ad. FOR you free 81 charge. II VIII
be designed expressly 70 convince you
OF the number and variety Of people
who read advertisements"
The merchant looked at the young
man out OF the corner OF his eve, bat
said nothing
IF you viii mentlons the agent
went ON. some article you have foi
sale viii write out an al. for It com
mending its virtues In a way 70 at
tract The public eye and insert it in tbs
next issue Of a newspaper with fall
circulation II ia thirty days after IL
issue sou are not convinced that 1t hai
been lafgels read, shall not trouble
you further IL. on the contrary VOL
are convinced, II shall be optional viii
you to give mo an order"
The merchant stared over his glasses
for half a minute at the solicitor With
ont speaking. then he suddenly snap
ped
Go ahead and git outr'
"0ne thing more the article to b
ADVERTISER
The merchant tossed a card TO Oh,
young man on which was written on
the merits Of Ashleys prepared Gin
namon.
4 week passed and the merchant has
A1AENAtEH XIV AUS ga NAEfAAt~ NertAAhs NfAt
evening the former was sitting in hi
home with his wife, who was readini
the evening paper. Presently she ex
claimed:
"For heavens sake, Henry Wha
In the world do you mean by sucl
ignorance of your own business r
"what is it? Let me seer and h
reached for the paper. He was sur
prised to see that his wife had beel
more interested III page Of advel
tisements than the news His ey
lighted On a half column advertisement
with large display heading Of his Pre-
pared cinnamon. and his hair stood q
end. 1t read
AsHLEYs PREPARED CINNERMoN.
PUREsr COOLEST
This cinnermon is growed on our ow
farm IN northern New York. under on
especial care. and comes TO US In the bee
there BY ohviating the possibility Of adul
The Barre daily times. (Barre, Vt.) 1897-1959, 1904-04-30
9be Times Daily Short Story.
,SeSeS0g2SeSey0 oseScgcgc3c 9eSa


turation II is from the original perry. a
bright red the only pure cinnermon berry
and no substitute. This berry we grind to
a powder which after being clarified by
& process of our own Is nodded into the
form with which the public Is familiar
All grocers have IL.
As the merchants eyes ran over this
tumble Of lnisspeled words ingram
NAUTICAL phrases ana absurd statements
the blood mounted to his cheeks and
the fire 10 his eve. When he had i'm
ished lie vowed vengeance on the man
who had produced it.
The agent did not appear at the Of
fee for a week, and when be did, he
found Mr.. Ashley surrounded by a
heap Of letters, with several waste
baskets beside him crammed full.
Good morning, Mr. Ashley Are you
convinced that people read ads. n
eConvincedG I should think So Look
at these letters. They're all about
your nSasense i've had them classi-
fed There are $50 schoolteaehers, $50
housewives. ~ clergynen 445 boys,
B62 girls, i theatrical managers. 235
farmers. ii doctors rs lawyers and
1862 scattering or of unknown occn-
patton. The schoolteachers and most
Of the boys and girls point out the bad
spelling and ungrammaticai phrases
The clergymen deprecate the false
statements. Some OF the housewives
commend as for the pains we take to
/ get up pure article. The doctors
warn lis against poisonous berries, the
lawyers call our attention to the lega
risk Of selling such goods, while the
rest, ia trying to state the truth abou
tile spice. mike as many hlunders a
you have made In your COMPOUNDED
/ ia. The theatrical managers want Il
/ Introduce the idea in one of their vari
cites.
Meanwhile the agent was getting on
book Of blank orders, filing up on'
Of them and listening at the same time
| to the merchants catalogue
However the latter went on
sometimes one can do more by blum
der than in the regular way. II | has
known you didn't know any more abou
i cinnamon aud the English Language
i than that I'd never have trusted yol
TO do that job IN the world But In
convinced that people do read adyer
tisements, and an kinds of people
| why, two OF these letters were from
distinguished men All you have t
do. Young man, to succeed in the worI,
is to get an education. though mos
people claim that it's no use IN bust
ness. Where did you get your school
ing. anyway
AT Yale
what! Bottom Of the classY"
mo. top; sign there, please"
The merchant took the book on hi
desk and read the blank that had bee
! flled ill., 1t was an order inyolgin.
Il the expenditure Of thousands Of dollar
III advertising. He read 1T over care
fully asked few questions, mad
some suggestions. then signed it.
See here. young man. be said, 'tyo1
needn't trouble yourself to use you
! high grade college education on an
more ads, I'll write EN- myself"
f. A. mitchell.
The Barre daily times. (Barre, Vt.) 1897-1959, 1904-04-30
a nnshel "a aIalEe.

The contents Of a bushel Of ordinary
maize (56 pounds is 4ia pounds Of
germ. SO pounds Of dry starch, 1
pounds Of gluten and 8 pounds Of bran
81 hull, the remainder Of the weight
being chiefly water
The Barre daily times. (Barre, Vt.) 1897-1959, 1904-04-30

A delicious breakfast dish A made
from sweet apples from which the
cores have been removed and the space
filed with chopped nut meats, sprin.
Killed. with sugar and cinnamon and
baked until the apples are tender.
The Barre daily times. (Barre, Vt.) 1897-1959, 1904-04-30
Iapan,s Elder Statesmen.

The elder statesmen Of Japan, who
are advisers without authority mum.
Der four the Marquis Ito Marquis
Yamagata, Count Inouye and Count
Matsugata.
The Barre daily times. (Barre, Vt.) 1897-1959, 1904-04-30
o9ensive Root hacking.

A century ago boot backing was
made of lampblack mixed with rotten
eggs. This evil smelling compound was
applied with a sort of paint brush
New-York tribune., 1904-10-30
CLEVELAND AND BUCHANAN.

To the Editor Of The Tribune.
Sir: I certainly was not surprised that Grover
Cleveland had advised the yourg OF New York
TO vote for Parker. Oh. no! For know fun well
the political platform upon which Mr. Cleveland
stands He stands upon the same platform that
Buchanan, Calhoun and JEFF Davis stood on. and
gives the advice to tbs young OF New
York that Bill Yancey and the req h5t fire-eater
Burnweu Rhett. OF South Carolina, gave to tha
voters who composed the Southern wing OF tho
Democratic party in 1850; that is. vote for man
who IS in favor of protective tariff and who dares
TO oppose the further extension OF slavery. Now.
when Mr. Cleveland eulogizes Buchanan for his
conservatism and patriotism he certainly perverts
the meaning Of words. gives them different
definition from that OF Webster. For in 1860 while
occupying the Presidential chair, when he saw a
number Of Southern States preparing to dissolve
the Union or overturn the government. Buchanan
said and did nothing except to sympathtze with
those VINO were seeking disruption of the govern
Ment and to aid them indirectly in their wicked
and nefarious work.
And IL is remarkably strange that men in our
country OF foreign birth viii consent to affiliate
with party that is in opposition 10 the Republican
liberties that are now enjoyed by Germans. Irish.
men. Frenchmen and other men Of foreign birth
the RepubIican And u - pdStoLlS M S!ofIs or
nnreIentne and 4nnsSsias he ffot - ms p9Iy' oy ltS
our government and the glorious Union to be per-
blessings on our land and country.
And as have been minister of the Gospel for
frost OF age. certainly have no desire to mis-
represent any party or person In our broad land;
put wish 10 say right here that any who
abuses or makes battle against the Republican
lated IN the least degree to augment the peace and
happiness Of our country. And there is not a more
Tpon which WssSingto3 s1iIs Po'1HcGt t RtaLetm
and Lincoln stood And IL had the onportmn{fH, ie
to-day of standing before the thousands Of men in
would say TO them that the salvation and Dros-
Rerity Of our country depend upon the success OF
the republican party; oo JONES BUSH.
weaver, Ga. Oct Z. 1904
New-York tribune., 1904-10-30
THE MARKETS.
GENERAL MARKET REPORT.

COFFEE, IT. -New-York. October 2e, 1904
49,. ESE<-4he eonee market opened STEADY "a an a.
I oL 70 10 points In response TO higher Eropeau
man expected and Indications for smaller Brazilian
betnP but ihe demand here pressing possibly
10 some extent by approach Of SUNDAY
m S hllA advance furnishing modcrate profits 10 sons
nroa aS o tne recent break the buying movement
pioNe1 hsuIcent to maintain advance The n1aret
Steady at unchanged prices on All positions excepr
i1S4l5' ~nch was points higher. interesting ex-
he sa Is avsnced as 20 the light demand considering
ot ths year for tho packages Brazilian coffee
M IA turn curailtng the deliveries II
&c titaS ms season the berry pound
SouSe consequently does tho
o mat interior buyers having trouble with the
customers Wno conoluds because packages are not
as Usual tnat they are light Of weight Private
received here by the representative OF HOIWOFthy
b q Co. and two other large houses stats that
se PorI stocks and receipts there in very strong
nads that about 81 OF are for EXPORT but
hat the balance is being held what Is considered
4AeLy 20 De a material advance. The he
opSan markets is tn contrast the
Eess markets. which have been hanging back both the
OF speculative quotations and purchasing coee
IA braz oeieying presumably, that the heavy new crop
movement would break the market. which, however has
SHOWN SO ar :ew signs OF weakness. while receipts
ptsLHIng 70 diminish The spot market Quiet buL
stea with quotations the basis Of SSc Rio No Z
follows: ~ ~ 80
New-York tribune., 1904-10-30
LIVESTOCK MARKET.

Eew-York. October -. 1904
BEEE EES--Recepts were so head FOR market.
ing except fer choice grades sold 81
GS4 50 per 100 Dressed beef unchanged European
cables steady Exports to-day SO cattle. 325 sheep
and ii0O1 quarters Of beef
Sales-Crockett Co.: 1S Kentucky stsere I2Oi u az
81 So 81 do 1861 n, az s. 40
OALN Ffftv-four State Westerns q
sKtieh-st No trading; feeling unchanged CITY ressed
veas selling az SGl&e 70: country dressed calves
steady.
SHEEP AND LAMBS-Receipts cars. IT'S
head; al for sale making. with carried over,
cars on the market sheep steady lambs rather
slow but steady. two unsoid Sixtieth-sr
but at Jersey City the cleared Sheep sold
az s. 1884 l2is 100 10: lambs SS 9I3SG dressed
mutton steady az Saslse 70. dressed lambs sIOc
sales--kerus Commission co 2ts Buffalo lambs. GO
p average "a s. % per 100 ~ 2O do g y. S. 50;
24S d.. 20 70, al s. 3Js 81 Kentucky 90 az a. s. So
rs Buffalo sheep 90 10 So, as3 Kentucky do fOl
70, at 81 l25s 80 10. 50 70. sS rs
Newton & Co: 30 lambs
West Virginia sheep. te0 n ss
HOGS-Rsceipts we're II or non. an
szls. F6slinI neaalnally steady.
New-York tribune., 1904-10-30
THE WAR AGAINST ouAcks.

TO the Editor OF The Tribune
Sir: Tie counsel OF the Medical Society of the
County OK NeT-foTk recently read paper before
the Society OF Medical Jurisprudence. entitled
Medical Quacls-Their Methods and Dangers"
The newspapers have given wide publicity TO the
crying evils OF the medical fakr pointed out on that
occasion.
On one point alone does there seem TO be any
Misrepresentation Several papers have asked why
win many thousand charlatans now practising in
tIls cry tho society has succeeded in convictng
nNe years only about Ave hundred of them
Al meeting Of the Comitia Minora of the medi-
cal society, recently held it was resolved that an
oilcisl statement be made to the press of New
Aork City giving the reasons why the percentage
OF cases taken up by US is so small
we beg to present these reasons as follows:
F1rst-Lack OF funds. There are two thousand
aOfk county society. In order make our work
our our society have been curtailed in order to de-
GUS o1c lungs o 70 the suppression OF the danger
pesGea every available dollar for this purpose.
ecutions. In rarely one case out of one bnndred
MI MI Ine real viStim of the charlatan consent
it etsS eDloence They report their cases the
SieIy on condition that they be not called as wit
11,b,s1,sI Ghlch IN many instances would follow
RuOlle!ty This necessitates the society procuring
Gs eydence at great expense. against every
bays Tairdo5adGsl defects IN the medical We
11utes the practice Of medicine. Until the Iegis-
certainty wiz exist We have repeatediH ssEed the
often refused. ~ ~ -
r Contributing OF the newspapers to cooperate
:, ne Inooern chaFiatan could without pub
H@S4tS ~ gwen MS advertisements by the press. II
3 ork papers would refuse advertisements
iU lot me sae 9f drugs for criminal purpose illegal
!yths-ln establishments and the distressing adver-
usements OF the so-caed Specialists for diseases
OF men only and the consumption cure" frauds Il
% Moqo nos be dfhcult for the medical society.
MILE, It's present lack Of funds to rid the COM
Dertsing charatans draw their recruits from inno-
Gem, eenI victims attracted by the advertisements un-
o!oosSnngly received by many New-York newspapers.
SOMM1IlA MINORA MEDICAL SOCIETY OF
IaE COUNTY OB, NER-YOE2IS-
New-York tribune., 1904-10-30
Eek ship Ameral TourichOn.

COTTON-It fairly active day G Saturday. and
II thought that the trading not without sisnth
cance The routine news did net particularly
couragng bull speculation Gables slightly disap
pointing due IT was said by private reports ot less
trade condition in France The weather
Favorable for picking and gathering. and while receipts
seemed be running little smaller. the bears In
clined to claim that this due falling or In
But sentiment local circles seemed little
favorable. market which, in spite OF
liquidation incident 10 the week end, ruled generally
steady TO firm, with NeOreans showing leading firm
ness as result 1t was said Of heavy purchases IN the
market for the OF leading Texan operator The
interest thought 70 be buying here moderately
considered that interests
covering. The opened steady q decline OF
point point this being little better
than due the cables, which points lower when
partial advance Of points expected On the call
there good demand, broker buying 5000
bales each OF December January and March which was
thought be for NeWOrleans account With this demand
filled trading less active for time and the market
advance rallied again later. and
closed steady q gain Of 3 10 9 points Receipts
during present trade week last heavy, and
bulls claim that the comparisons with this years
unsette bearsh confidence while II Is
unfavorahe features Of the Census
have fully discounted The estimated receipts
New Orleans Monday heavy. rejecting.
sumably. the last OF October shipments.
The Of contract prices In the local market to-day
was
New-York tribune., 1904-10-30
DON'T WANT A LAUNDERING PRESIDENT

To the Editor OF The Tribune
Sir: Imagine Judge Parker in the White House
as President being approached by a student of
conditions and accepting all he has to say as Cos
pei truth, resulting in the President issuing an
immediate order to fire upon some innocent, peace
full fishing feet! a who will blunder outside
Of the White House would be very apt to blunder
inside Of It, and because OF the many blunders he
has made since his nomination are not fully
justified in asserting, as The Evening Post" has
asserted. that he is not ft to be President?
And it IS two hundred thousand lives sacri-
feed since Dewey took the Philippines %, as
serted by Judge Parker. What If our War Depart
ment tells that the total casualties in our army
in the islands to date aggregate 1924 officers and
enlisted men. to which may be added liberal
estimate ten thousand insurgents and others than
those OF our army, making total Of 14.924! What
Of all that, What II Mr.. Root and Mr.. Taft back
up these figures? Does not Parker say that the
loss has been two hundred thousand? And doesn't
he stick to ii by falling TO acknowledge his error?
woman once said she had feet inches
tall Her friend exclaimed: Seven feet inchesl
You must be mistaken The old lady replied:
Did say feet 6 inches?" The other answered.
That's what you said" And then the laundering
old lady replied, "Well. I'll stick to it," And so
acknowledge them. 1t Is just you say, in your
leading editorial this morning that Judge Parker
is either ignorant or INSCRIPTIONS.
II might be very interesting thing to learn
from the records OF decisions in Court Of APP
peals during the period Judge Parker was MEM
Der of the court as to the proportion of times in
may Judge from the blunders he has made dur
ing the campaign. it might reasonably be inferred
majority OF the decisions. A blundering President
would be apt 70 keep us in hot water all the time
WILLIAM PATTON,
A veteran of the Civil War
New-York tribune., 1904-10-30
DAVID AND GOLIATH.

To the Editor Of The Tribune
Sir: On the I'd and 4th OF last July I wired
to certain highly esteemed and influential Demo-
Gratis. some Of whom running the Bryan-Par-
ker-Parker-Bryan campaign, that II ex-President
Cleveland. or some such man, were not nominated
Roosevelt would and ought to have a waIkover
Now and Notwithstanding Mr.. Cleveland is not in,
and has not been with, the fight he appears as one
OF the bats they bob with" but for himself 10
indicate that. II he leading his party friends
would not be retreating. That was and is the i'm
preston Of the writer.
However it is too late for duel. If Mr. Cleve-
land were Alexander Hamilton and Theodore
Roosevelt Aaron Burr, the ex-Presidents life would
be considered by the ex-Police Commissioner too
valuable 70 his countrymen 10 be taken from them
True. the duel may be last resort in the process
Of determining whether might is right Even
as a last resort. some may justify It; but not
only was Its justification but the very highest
patriotism, shown when David, In behalf Of the
Israelites. accepted the challenge of Goliath, the
Philistlne.
Had Mr.. Cleveland been made the nominee of
his party, something" Devery might say.
would have been doin'." As ne was not made his
party's representative. and things have been
and are It Is suggestive recall that while Alex
ander the Great was on his march against Darius
had divided themselves into TWO bands. and that
each had chosen a chief-one they called AIexan-
der. and the other they called Darius. These be-
gan 10 swirmish with clods. and afterward with
tory. many Of them came stones and sticks inso-
much that they could hardly be parted.
The King, upon hearing this report, ordered the
two chiefs 70 fight IN single combat. The King
armed Alexander with his Own hands. while ono
Philetas did the same for Darius. The whole army
stood and looked considering the event OF this
contest i presase OF the issue Of the war
= the late James 8IcCOsh. known US all as the
president OF Princeton College. had had a chance 10
talk with ex,President Cleveland about What an
American philosophy should be" Parker and Bryan
would been left night IL out and the Demo-
cratic party referred TO something AIcCosh wrote
and the Scribners published about .(tertitude
Providence and prayer, with inquiry as to what
is the chnra cter Of our world, showing that Il Is
neither optimistic nor pessirnistic but going on
toward perfection"
NIcCosh not being around. il might be we'll before
1fr. Cleveland again tells his party friends what
New-York tribune., 1904-10-30
AUToMoeILE PROHIBITION.

To the Editor OF The Tribune
Sir: want to thank you for the excellent edi-
toriai you published on Thursday. October 1a. on
automobiles. 1 heartily agree with your view
don't see why the majority Of the public should
ride or drive IN fear and trembling on our high
ways TO crafty few rich men in using their
trackless locomotives. They should be used On
racecourses as racehorses ara pay as much taxes
as the average man. and feel that I have the
right TO use the roads. have ridden and driven
for the last forty years. and am said to be = good
horsemaE, and can manage a spirited horse, hut
am unabls to get them TO face a racing automobile
How am TO get their numbers when my whole
attention IS directed the managing Of my horse
es they whiZ by like lightning in a cloud of dust?
When my family go for a drive or ride I am
anxious until they return There are but two
places where ride without fear namely. the thirty
miles OF lovely roads belonging 10 John Rookie
feller, at Tarrytown. which he prohibits auto
mobiles, and the bride paths OF Central Park.
This is written by one who was thrown from his
horse by automobile. ANTI-AUTO.
TaFrytown N Y, Oct. l9 1904
New-York tribune., 1904-10-30

D
above above Nsw7YOrk parity syTups steady. We
SglIc sg%oS 1sg2lG prime 22Q2Tc: ewOrIeans open
lSe dE9 foGe 1ss2ls t prime 229@5c fancy sSSsoo
sail tonnage trading light and the general
to1s ~ Of the market were without change Quotations
Sql. 1Hd: Ieth and Newcastle. nominal Glasgow.
So5 Ssn oa,: s%ci Pot52R g IlTsEDoeI 100 s.
livery aM Novebe & 9nH sFp az or ABOUT 4a de-
teemeE SSoO tons licorice root Alexandretta New
70 Charleston or Savannah. sS sd British steamer
sr 2s14 tons. ore. PotI to Philadelphia or BaItaors
kain WessF 10 5FSh ~ "a steamer 2?o2 tons
h S.Saner SSSS tons same e. option Savannah. No
savannah N British bark ss5 toms Woo MsSoqr1e 1e
op9n 4oa ss sd Sl ass s. SS dsGar
tons lumber Kings Ferry 70 Trinds 1y; Sas , SSt
ssG9GGGoF &c asa tons lumber aSra
& &Rora private terms; schooner 7ss tons lumber
8elah 8ah 10 Port Royai sac and back Savannah
9iLS.coonsesa oil was somewhat seadisr to-day on
s8 sPna5sve Pe hbi demand ssle 200 6bs Noyember at
LSSc- Lnssed oil remains unchanged Refined petro-
PETRoLEUM standard white. sbIs 81 o5: bulk $ O5:
$40 %: Phadeiphis $40 60 water W6ite cases eTST b
Ioo test S. eS bulk ST o5: Philadepha 50 9O bulk 81;
tls co CoTToNsEED ofL-Prims crude milis 25
Ssmber 56 927s ps?sbsT 3 27isc- JanusPy 37S
low nOniTsi gTiHe white aoGalc prime winter yellow
A1f7A2c.
out out Of t9Vn raw s994Oo: Calcutta raw, 65c LARD OIL
PROvIsIOSs-Ths provision market ala not share the
rrain decline. and steady firm day closing a
shade higher than the previous Steady live hogs
and receipts OF only 5000 at Chicago principally
Omaha $500 PORK steady: quoted Mess. Si2 5Oasl3:
family. SIS 50GSl6 short clear. S13 T59S1T. BEEF
steady quoted Ness IS 50S9 30: family SOGSII 90:
packet 50 5O9slO so; extra India S14 5O6Sld BEEF
HAMS steady: quoted. s2S9S24 so DRESSED HOGS
steady quoted Bseons TAc; l 70 T%c; 1eO n. 7tsc: 14O
quiet: quoted: Smoking. lOlsc 10 10 aIa99&c. 10 ~
e99Ac; IA %. S%6Sc. Picked shoulders hrm quoted
du city. sisc: country. 4SG4Sc- LARD steady:
lard barely steady quoted South America Soc; Con-
nent TT5c: Brazil kegs. o SOC COMPOUND quoted
5sg6he. sTEARINE quiet: quoted: Oleo. 71.c: city
RICE-The south reported firm markets and the local
market steady 20 firm and fairly good sales are
reported We quote Domestic ordinary, 303Nc: fair
To- good 3AG3&c; prime 70 choice STsG4tac: head saG
SAC: Pstna Ss4S$.c: Japan foreign nominal: DO DO
nests 2693%e; Java. sls8Sltc: RansOon. In boRd.
sUGAR-Th refined sugar market was nrrn but un-
changed and demand quite good Prices quoted
less cent for cash: Cut Loaf and crushed T5c
mould A. 040c? cubes S 3Oc; xxx powdered 62Oc:
powdered coarse powdered and fruit powdered l5c:
extra fine granuated bl5c. Eagle cartons OF fine
srsnua,sd 9 zoe: Eags n bags and y 5aEs OF hns
lated and diamond b0Sc; confectoners. A. eoc Nos
400c No 8 45Oe: Nc o 445c: 10. SOC: No IL soc
No H. 2c; Nos H. "a and l5 42Oc London sugar
much higher with October and November quoted
lis Sad. The New-fork market for sugar was
museovAdo. so at ssse and molasses sugar test
az 82c.