Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1904-02-20
WORLDS STRONGEST
Proprietary Medicine Houses, Wells
& Richardson Co., Uses Its Mighty
Business Power In the Retailers
Favor. Mako Sweeping Conces-
sions for Retail Druggists Profits.

The retail druggists Of this city, men,
bers of the y. A. Il, d.. In the fight
against price cutting methods, have
now the strong support OF one of the
oldest and most conservative prOprle
tary houses IN the world, Wells 4 Rich
ardson Co., who own. manufacture and
advertise, Paine's Celery Compound, Or.
Pettingill's Kidney-Wort Tablets, Lac
lated Food, Cereal Milk, Diamond Dyes
and many other noted proprietary ar
ticles.
The strongest bulwark for the retail
ers interests in the past has been the
cooperation Of this old and famous
firm, which now, under new manage
ment, has taken It's stand more strong
ly than ever In favor Of the retail drug
gists.
Incorporated in their contracts for
their great and costly advertising CAM
paign of 1904, Is a clause by which they
Immediately cancel advertising In any
paper that prints an advertisement that
offers any Of the Wells & Richard
son Co.. IS goods at a cut price.
They hold that the practise of price
cutting Is unfair, and Is only cloak
for attempts to sell worthless substi-
tutes. and that 1t disappolnts more peo-
pie than II benefits. The price cutting
druggist who has only six bottles 10
sell at cut price, may draw attention
TO himself by crying "cut price loud
ly. He may draw a hundred people to
his store, thus ninety.four people when
told thai the goods are all sold are
disappointed and inconvenience. The
honest, conservative retailer never
gives such an answer, and always has
the medicine when called for. He does
not sell at a cut price, because II he
did not have a fair profit on his sale he
could not serve the comfort and con-
venence of his nelghborhood. His pros
perity is enjoyed by the whole neigh
borhood. II is to these honest. con-
servative retail druggists that Wells 4
Richardson Co. accords its powerful
support,
This powerful support OF local enter
prlses. coupled with the new and lib
eral discounts which the Wells & Rich
ardson Co, has made within the last
| few weeks. augurs increased prosper
ity not only for the retailer but for this
| old and still growing company, which
for generation has held the foremost
! position IN American medicine.
The retailers customers are beneiite1
| In more ways than one by this friendly
| alliance between the druggists and
| manufacturer
The National Association Of Retail
Druggists, the most powerful organi2a-
| ton In any trade, Is devoting itself
| earnestly to this war Of deceptive price
cutting and substitution.
President b. +, Pritchard Of the ASSOC
citation said Of the Wells & Richardson
| Co, THE firm mas always been fair
end stood by ts promises. have sold
| Paine's Celery Compound In my store
for twenty years, and have no COM
| plants from any Of my customers
The National Association Of Retail
Druggists, of which Mr., Pritchard is
president, have therefore scored a great
triumph In this defensive alliance with
one Of the most powerful and con-
sentative proprietary medicine manu-
facturers In the world,