, 1904-02-24
BARLOW
RECEIVES PRAISE FOR WORK
DONE IN ADVERTISING
UNION PACIFIC.
New York Advertising journal Refers
To Running of Special Trains at
Opening of New Lines Through
Wyoming and The lucin Cutoff
Last Fall.

The following tribute to Alfred Oar
low, the veteran advertising agent of
the Union Pacific, was printed in the
February number of the Judicious Ad-
yertisins OF New York.
One of the most successful pieces
Of railroad advertising done for a long
time was that performed when the Og-
den-Lucin cutoff was formally opened
and dedicated by e. II. Hartman and
a distinguished party of railroad men,
including five presidents, representing
eight or ten railroads. AS compared
with the ordinary methods of adveItis-
ing this achievement in positive re
suits stands out distinct. A train OF
ten special cars with every desirable
convenience and accommodation was
provided. one car being practically set
apart Tor a party of newspaper men
under the esCort of Alfred Darlow,
advertising agent of the Union Pacific.
This party consisted of special cores
pendent of the associated press repre-
senting his 200 daily papers, a special
Scripps-McRae correspondent. three
other special correspondents with long
strings of papers and several addition
al correspondents picked up enroute.
The trip consumed five days, the spec
ial train going as far west as Reno.
Every possible opportunity was afford
ed for giving the newspaper men full
details Of the development of the great
Overland route. If the value of adver-
Using depends upon the number of PEG
pie it reaches, this wasIa s~tupendous
success, for every metropolitan daily
newspaper in the country was repre-
ented and most if not all of them gave
unusually large space to this matter.
Long stories We're sent out by wire,
longer ones by mail in the shape OF
features and illustrated, and how long
they will continue to follow would be
difficult to tell. The amount of matter,
however, should not be allowed to shut
out the consideration of the character
of it. AS a matter of fact all stories
were run in the most favorable manner
possible. Few readers in the United
States could well escape perusing
these stories. The number of papers
in this case is unlimited. The extra
expense incurred by the Hartman in
terest in taking these newspaper men
on the trip was intinitesimal as compar-
ed with the results obtained. 1t should
not be forgotten hat the matter found
it's way not only into the columns OF
the daily papers, large and small, but
into the weeklies and monthlies n
patent insides, probably as many as
4 900 publications in all. 1t is also to
be remembered that the camera play
ed a prominent part in the general
scheme by vivid and interesting photo
graphs which riveted attention.
This is not the first time Mr.. Oar
low has scored a success OF this kind.
In 1901 he engineered and carried TO
completion one of the most remarkable
excursions ever given in this country.
By stupendous engineering achieve
ments the Union Pacific had reduced
grades, Strengthened curves and re-
constructed tracks on the Wyoming
division costing SIS 900 900. All this
was successfully exploited and a rich
lldl vest VI IllSluS lSapNh " HlS |
road.
IN 1899 Mr.. Darlow led an eXpedi-
ton Of scientists from various colleges,
universities and museums of the I'm
tied States through the fossil fields
of Wyoming, along the Union Pacific.
AS a result such men as the late Will
bur c. Knight, professor of geology
ard mining in the University of Wyo-
ming and Charles Shuchert of the I'm
tied States National museum, len the
facility of their scientific pens to the
exploitation Of the resources of this
maiden country, so wonderously preg-
nant with the phenomena of nature
not forgetting to exploit the wonder
of the great Overland route. Books
and pamphlets live as mementoes and
tributes to the rare diplomacy of this
ingenious undertaking."