New-York tribune., 1904-09-18

shan continue TO DO So If you want nsures'
can give them to you but what hgureS spssN
more eloquentiy for our prosperity ina" muse
which make it difficult 20 get about the store
They Vcuch for the fearlessness OF the Ouyihs
public"
HER ECONOMY NOT NEEDED.
Taking Mr.. Comes suggestion literally the
Tribune reporter followed two OF the shoppers
and stood by them while they made their pur-
chases- one of them-they we're both women
turned TO her companion with a sigh OF salts
faction, as she handed weu filed shopping
card TO the clerk
I've been wanting half of those things she
said, FOR months, but I didn't get them be-
fore because they are not necessities. sacri-
fced my desires to the household god-economy-
But Waller caught me at my devotionS thiS
morning and shattered the image with laugn'
Go ahead and get the things, he said, ana
l assure you. my dear. I didn't wait 20 pick
UP the pieces of the idol. but came stralshI
downtown. Now I've got those things
AS she turned away, the voice of little old
woman reached the reporters ears: "Charse
them. please Yes, l have an account here
now"
Across the street Macy's big store was equally
crowded Isidor Straus one of the propri-
etors of the firm. expressed his approval of the
business situation in reserved but no uncertain
terms.
We been more busy. The demands we have 10
meet are enormous. The commercial and the
political worlds are quite apart this year.
John r. Butler vice president or the Slinp-
sonora wford Company's store, was reluctant to
turn a moment from the press Of his work, but
he grew enthusiastic over present prospects.
There has not been a better fall he said,
''since that Of '96. and our business IN June,
July and August was excellent. OF course the
fact that We are comparatively a young store
ha
increase il sales. hut natural growth Is only
part of the explanation OF our prosperity. for it
s also the result Of the unusually healthy con-
dit'on OF the country.
As an example of what We are doing. take
the number Of new customers with whom We
opened accounts last month The number Is
G25. The corresponding figure for August. 1903,
is 81. Dress goods selling IN large
quantities. but. dress goods We can always de-
and curtains before she will forego the purchase
OF a gown. Therefore. the fact that the sales
in upholstery and household goods are picking
up wonderfully this fall II particularly slgnth-
cant. No. sir. II you are looking for n de-
preston in trade YOU viii not find it in the
house OF Simpson. Crawford & Co"
The reporter next walked up the centre aisle
OF the S.ege!-Cooper store. under a mass Of
futtering 4utumnal leaves. and sought out A.
J. Neister the compauy's advertising manager.
To be abrupt" remarked Mr. Meister. bust
ness Is booming. Expand that into as many
paragra phs YOU please. and make them as
rhetorical as YOU like. the outlook is especially
bright and II VIII he impossible To oveTempha-
size the fact. We had a birthday party here on
the Eth celebrt ted our eighth year. and there
celebration. The public came TO our party in
great numbers, but the public makes a party
out OF every day the store IS open.
This year We are putting out nearly 500
b0D Ia advertising alone and would never
co that were We not sure OF our. field; OF
our results II is our policy 10 create a demand
for what Ne supply. but II Is beginning 10 look
as though we shall be kept busy with the crc-
alton Of supplies alone