The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1904-09-11
Facts About Richmond.

In New YORK, a. 9prornlnent eultpT5 liFol OH
one Of the western States made several
Inquiries OF "a ichino1d maj, leone ern 4
Ing affairs In this City He wished .s &c 70
know IL Richlrond Rtswas ttfreally going
ahead or was simply holding her own
when assured that Richmond was pro-
crossing. he desired to know what class
OF industries we had and was astonished
to know that Richmond was a large
builder 81 locomotives. IN fact he knew
nothing about the commercial and ir-
dustrial affairs OF this distinguished city,
although he knew Of Richmond in g,
general way,3of course, and was inter-
ested III her The incident serves to
show that Richmond. needs extensive and
specific Advertising. not merely OF her
name, but of special advantages and sifl-t
ducements she offers to the outside world
A Richmond merchant once rema rked
In our hearing that Il was no longer
necessary for him to advertise his name
In this community; that everybody knew
his store to be one Of the largest In the
city, and there was no necessity for him
to spend money advertising that fact.
yet this man was one OF the largest adj
vertisers In the city and spent thousands
Of dollars every year In printers ink.
There was no necessity, for him to adve err
8tise his name or the name Of his store
or the existence of his store, but he
found It most profitable to- advertise his
goods to spend money in prot1ulgating
store news in telling the readers der, Of y
the newspapers a bout the bargains which oh
he offered n e (. 1. IS Fl
Richmond as a city needs to do Just
that kind of advertising. Her name Is
we'll known in, all directions. nd de ed
Richmond is perhaps better known than than
any city in the South, and there is no
need to advertise the name OF Richmond.
But it Is necessary TO. advertise the &C adj
8vantagcs of Richmond to let the OUT 'lt-
Z side world know that Richmond is an
Important rnan,lfac curing, financial and
trade center, and that It is most do
sirable as a place Of residence. We Should
advertise otr manufacturing industries
In a general way, show that they have
grown and are flourishing, and further
show, that there Is abundant room here;
for other profitable manufacturing estab-
ilishments. We should advertise that
Richmond Is an Important financial CEN
ter, having strong banks with ample
capital to#accommodate business n men,
that her banks have all tie faculties that
the banks Of the great financial scente l.sl
Of the North have. and that Il hey a re.
very liberal, within safety, In acnornn1o-
dating their patrons who do business
here, Many large concerns cannot afford
to locate ii - community which has not
the bests banking ilities, and such ia a.
.clities are always an: inducement to large
enterprises. * I.
We should advertise extensively and and
specifically the facilities and advantages
of Richmond as a trade center With
our large and various jobbing houses
we are in a position to deal with the.
retail merchants, especially throughout
the South for we cater especially to
southern trade, and southern merchants
will find here the goods that are suited
TO their uses, and may find them with
out having to look over pronltscuouss
stocks, We should advertise the fact
that the, shipping facilities OF Richmond
are unexecelled. that we enjoy the lowest
OF freight rates. coming and going, and
that merchants who do their buying here
can get the advantage OF these rate
We should advertise the fact that Rich
mond jobbers are able to give the best
accommodation to retail merchants.
we should advertise Richmond's advan-.
tages as an educational center. Our
schools OF all description are first class
Our public schools ARE ample and our
private schools are as good as the best.
Pupils In Richmond may be trained In
the public schools for college and may
20 from public schools to a college and
graduate in the highest branches. This
Is true OF both sexes. for we have col-
leges for the education Of both mon and
women. We have also flrst-clnss indus
trial and commercial schools, where men
and women mas. DO educated Il for the
practical affairs Of lies Apart from all
this Richmond as tho seat Of govern
ment and ms the home OF the State
Library offers special advantages to stu.
Isdents.
Everybody In Richmond in a position
| to know. knows that these statements
are true, hut many outsiders do not
know and they should be Informed, They
should be told not once. but many
times. until 1.-THE facts are well Impressed
upon their. minds. It Is persistent adj
yertsng that pays, and II r edmond will
persistentlyls' advertise the simple facts
Which we have outlined, the good re-
/ suits will surely be forthcoming.
i ==------==-
we are glad to- hear 4 that Randolph
Macon College begins Its session Of 1901 ZOE