The Birmingham age-herald., 1904-03-11
NOW IN BUSINESS
 ON OWN ACCOUNT G. C. Earle, Prominent Ad. Writer, Branches Out SUCCESSFUL EXPERIENCE Mir. Earle, Formerly Advertising Man. ager for Loveman, Joseph 6 Loeb, Engages In Independent Ad.
 Writing Work.
SUCCESSFUL EXPERIENCE

G. C.. Earle, advertising manager and later superintendent of Loveman, Joseph & Loeb, has gone into business on his own account, and will hereafter plan and write advertising for both retailers and manufacturers.
 MT Earle will give his personal super vision and attention to all advertising and besides the writing of newspaper ad- vertising will devote special attention to the proper preparation of booklets, fold CTS, brochures and so one, seeking for the most artistic and progressive in what ever Is new in these lines. The service MT. Earle announces that he will render will be such that the small as well as the large advertiser will find his aid prac- tical and really inexpensive.
 Understands the Principles.
 MT. Earle is not a mere ad writer but a man who has shown by what he has accomplished for Loveman. Joseph x Loeb that he understands thoroughly the principle of advertising, Is quick to see the essential in the thing to be advertised and can express the fact briefly, clearly and interestingly
 l His success as a business man, idenu- fled as he has been with the great pro- gross of Loveman, Joseph & Loeb, adds no little to his value as an advertising man. He has the discernment that clear l ly sees the faults of a business and pos sesses the experience and genius to apply the right remedies.
 Offices in Birmingham will be opened l to be followed later by an office in At lanta. MT. Earle authorized the follow | ing interview at the Morris, where he may be addressed for the present:
 Wonderful Opportunity.
 ''Yes; 1t Is true that I am going into the I have long had disposition to do so, for beyond question. there is wonderful l opportunity for southern advertising l agency particularly in Birmingham. As a rule, we business men in Birmingham l are too close to our subjects to realize how metropolitan Birmingham has gotten to be. With this wonderful growth comes a big advertising opportunity and with Birmingham's future possibilities of the assured position of being more and more the source of supply for the entire south, 1 it will require only advertising on the part of manufacturers. wholesalers and retailers to harvest the result Take for 1 instance, the manufacturers and whole salers that are here-there are probably one or two In each line that turn out as high and pure a quality candy, crackers and canned goods as Is manufactured anywhere, and yet. there is very little sale relatively of course. because there Is little demand"
 But advertising has done wonders for package goods manufactured throughout the east. and cereals and other food products have come into Alabama and the south and created their own market.
 Blrmingham's Position.
 Let Birmingham assume the position that Is rightfully hers-but she must ad- vertise to do so-and her advertised pack age goods will be the ones most sold. There is the same opportunity in all lines l When I came to Birmingham about five years ago. the retail advertising was done on very narrow plane. Let me see. l think Loveman, Joseph & Loeb used about a column every day-the following year we used something like 5000 inches in each of the papers. What was the result? :? The business shot upwards. and take it that the success of Loveman, Joseph & Loeb is greatly due to advertising and to the careful habit of doing exactly what Is advertised.
 "In the independent business will do the advertising of perhaps two or three other people in one line. There will be no confiction at all in this-simply those two or three people of a line who my services will do so much greater business than the people who do not use my ser vices As a matter of course, there will be no advertiser in Birmingham that cannot utilize them Conservative myself I how ever would as likely endeavor to make my services pay my client by spending more money, and so getting greater ad- vertising results as to cut down his ad- vertising appropriation.
 Concerning Compensation.
 My charges will be made entirely upon the services rendered. I do not expect to l get only large clients. I will have such a service that the retailer who pays only a small sum each week will get full value, and I want to hear from the small adver- tiser as well as the large.
 But the writing of advertisements will be but small part of my business. A great saving of time and money to my clients will be that they may refer to me all advertising solicitors. and it will be my special business to investigate the value of outside mediums, and 1 believe | that I can save a large part of several thousand dollars each years in Birming- ham on cards and schemes that benefit no one except the schemers. l will handle advertisements for out-of-town papers,