Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1904-09-20
DELIGHTED WOMEN
SAW LOVELY HATS.
Thousands and Thousands rhrone
Koilh-O'Brion's Bcauli-
ful Store.

Keith-O Bren's big millinery opening
VIII be continued today, This Is be-
cause the opening proved a magnificent
success This stereotyped phrase Is al
ways used IN connection with every
opening OF consequence. Yet Il Is ap-
pllcable I'm the Instance OF the inaugu-
raj Of the millinery season. because the
opening has attained degree VI eX-
cellence approached by no similur event
IN Salt Lake
To eX0ggerate means simply for the
store 10 become ridiculous iu the eyes
Of the multitude Of women who have
visited the different openings In line
with the conservative policy Of Keith
O'Brien, II may be remarked that the
above statement Is not overdrawn;
The store claimed rs opening would
simply be IN class TO Itself.
Yesterdays event, therefore, was a
marvel. Salt Lake has been used to- fine
openings I'm the past, but the ladies were
scarcely prepared for the surprise this
magnificent one unfolded, II charmed.
There was so much to see. style ex-
cellence everywhere prevailed. one
became imbued with the spirit Of tina
occasion the instant the exquisite VIM
dow settings were viewed SO delighted
were the ladies' with the first impress
sion, II was scarcely noticeable that the
store was not gaily bedecked. But
ON reaching the Millinery Section a
bower Of beauty fascinated them.
Autumn leaves flowers, palms and
plants, augmented by the display of
beautiful millinery, made the scene an
animated one Masterpieces from Paris
were expected, but delighted femninity
was unprepared for such a remarkable
exhibit OF style-expresslOn,
The masterpieces from Paris sur
passed former showings.
Artistic American patterns from the
leading style-centers Wed with the
Partisan Inventions
Popular-priced healware found place
In the rich display. This innovation
elected much favorable comment, These
cheaper hats were thoroughly pleasing
and in such delightful profusion as TO
awaken admiration Many of them were
splendid copies Of the exquisite cOncep-
tions-and many OF them were chosen
because OF their reasonableness, their
daintiness. Keith-O Brien has been
unable heretofore 20 include this class
Of headwear In their openings. But this
fall Il was decided 20 introduce popu-
lar-priced millinery whether or no, at
the very opening, and be leaders In
consequence.
You have the prottiest hats In the
city-your prices are so reasonable
Hundreds OF times was the express
sion used-by almost every visitor.
But how much It meant to occasion
that universal comment-t0 attain a
degree OF preparedness warranting itl
The efforts Of months The best hats
obtainable were selected-the best an
Pars--the best in America, Then high
priced, skilled assistants We're brought
here, together with the best help TO be
had In utah-careful planning exceed
ing cais In selectlon-all serving to
make the opening a momentous one In
the history of Utah
And instead OF the acquisition Of
popular priced effects proving detri-
ment It made the display stronger and
In no way detracted from the splendid
reputation Of the store-the store that's
making a hit with the people,
Owing TO the throngs that came and
Nent-the hundreds-the thousands-it
II wen the management has decided to
continue the brilliant event