The San Francisco call., 1904-02-29
Great Region Feels
the Impulse of
New Life.

~ w 80 -
which is carried on a campaign Of ad
vertising that is attracting attention to
the valley and to the splendid Opportu-
mites it offers for settlement and profit
able investment.
The first aim of this association has
been the organization of similar bodies
within the valley and elsewhere, and
the activity manifested throughout
Northern and Central California is in
part due to it's efforts. Local Organiza-
tions have been effected in nearly every
town of the valley. The California Pro-
motion Committee grew out of an ap-
peal to the organized bodies of San
Francisco.
AS result of the organized effort
that is being made new people are
coming, not in the numbers we would
like, but in greater numbers than ever
before. A beginning has been made by
attracting attention to the wealth of
resources. Ghe activities noted are
based in part upon a very general belief
that settlers are coming. Faith in rapid
settlement is based on the fact that the
westward movement is as strong as
ever in the history Of this country,
while opportunities for securing land
are less than ever before. People are
seeking land on which to build homes,
and tie opportunities that are afforded
in the Sacramento Valley need only to
be made known to bring a flood of i'm
migration.
FINE OPPORTUNITIES.
These opportunities are not surpassed
in any part of the world. Land values
are based on profits derived from wheat
growing and grazing, while the land
is worth far more for diversified farm
ing and fruit culture. Many Sacra-
mento Valley orchards yield a net
profit of 800 per acre annually. AL
falfa fields net from s25 to $40 per acre
a year. Where dairy COWS are kept
this is increased to $50 or $40. In the
vegetable and berry districts the an
nual net profit per acre runs as high
as two or three hundred dollars.
At the same time land equal to the
best may be purchased at wheat land
prices. Much is being purchased by
home people. This fact indicates a most
healthy condition and shows that the
valley people are prosperous and that
they are alive to the opportunities of
the present.
TO bring about the development of
the immense possibilities of valley
foothill and mountain viii require
population many times multiplied, ami
the work of attracting new people is
being carried on on a scale never be-
fore attempted in the northern portion
of the State. At present the Sacra-
mento Valley is preparing a magnifi
cent exhibit of it's products for the
Louisiana Purchase Exposition to be
held in st. Louis this year. We have
now ready for this exhibit the finest
collection Of California fruits ever as
sembled in this State; one that will
outclass any fruit exhibit ever before
made by any portion of California. We
are assured by experts that it will sur
pass all other fruit exhibits at ST.
Louis We also expect to show every
other product of the Sacramento Val
ley. We have a magnificent space in
the agricultural building, and under a
special concession secured by the Cali
fornia Commissioners we expect to
present there a collective exhibit that
will impress visitors with the variety
and Importance of our resources. This
will be supplemented by attractive
literature and personal work.
The plans have been made with a
view to carrying on this work on a
scale never before attempted by North
ern California and we do not propose
to be outclassed by any similar exhibit
from this or any other State. The man
agement of this exhibit has been left
to commission consisting of the fol-
lowing named gentlemen: R. M.
Green Of Oroville, J. Reith Jr. of Wood
land, J. H. Wills of Auburn, Norris
Brook Of Sacramento and Fred Buck
of Vacaville.
We believe the time has come when
this portion of the State should lead
in this work. Our exhibit is planned
with a view to acting on this belief.
We have asked the various districts in
terested to provide a fund sufficient
to do the work and in most places have
met with a hearty response. Our ex-
hibit to date has cost about $4,000.
We have asked for 100000 more and
have every reason to believe it will be
provided. San Francisco will provide
$4,000.
The hearty support accorded the eff
fort to carry on this work in a large
way is another evidence that the peo-
pie of the Sacramento Valley are alive
to the possibilities of the early future.
They realize that California is attract
ing more attention than ever before and
that a new growth has begun. They
are working to secure a fair share of
the benefits and they are getting 1T.