Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1904-12-22
SOME FIGURES ON AMOUNT OF
THE BERRY CONSUMED.
A POPULAR BEVERAGE
Excessive Crops Have Reduced prof
its of Producers to Below Cost
Estimates Indicate That the
Oversupply Will Not Be Greatly
Lowered.

! I1ON ftduZb IlG enormous
/ proportions to which the consumption
/ of coffee has attained in this country
! For long period the Netherlanders
led the world in per capita consump-
ton, but during recent years we have
beaten the Dutch" and now lead the
world in this, as in so many other
things, with d per capita CONSUMPTION
! or eleven pounds which is between
| AZ and 43 per cent. of the entire
| worlds production, which percentage
embraces larger proportion of the
| finest products than is used by the
balance of the world
This consumption requires over O.
100000 pounds per day, for which we
contribute from s125,O0O,000 to $780,
100000 annually.
/ 1t would be reasonable to presume
| that business of such magnitude.
in an article for which there is such
a steady remand, would be more or
less profitable to the importer. vet
/ the facts are that importation and
Jobbing of Brazil green coffees might
be called the sable island of COM
merce," as there are more wrecks
strewn along its shores than that of
any of the other leading articles of
commerce.
Notwithstanding this unfavorable
record outsiders are attracted To the
BUSINESS as moths to the candle and
they seldom escape the moths fate.
| This Improbable feature of the bust
ness is difficult of explanation. but
may be largely due to periods of ex-
cesSlve crops when dealers are I'm
able to form basis of values. prices
going much below expectations. Fol
lowing these excessive crops it is
natural to look for short crops, but
these do not always come at the time
appointed or expected; hence it be-
| comes very difficult to foreteIl the FIJI
trre of the market.
For the benefit of those who NAV
wish to speculate on the future of the
market the following statistics are
supplied, being largely compiled from
those of the Coffee Exchange of the
! city of New York.
A short explanation of few of the
! terms used in connection with coffee
Ray make the matter palmer to those
not engaged in the business.
Use of Terms Explained.
! 1. THE worlds visible supply
This consists of all the coffees in
( store in the eight leading ports of
/ Europe and the four or more receiv-
! ing ports of the United States. togeth
er with all the coffees that may be in
! transit to these twelve or more ports
also the coffees in store at ports of
/ Santos and Rio de Janerio, Brazil
| CThe stocks in no other primary
| ports are enumerated)
2. The visible supply" This con.
| sists of the coffees that have been re-
moved from any or all of the twelve
original ports of entry. ostensibly for
! consumption. but that are still mcon-
sumed. in the hands of dealers or
/ spectators. This is always an mag
mary quantity, as there is no means
of arriving at the exact amount.
3. The worlds consumption. p"
This consists of the total deliveries
from the twelve or more ports of
original entry during the crop year,
which commences July 1 and ends
June 80. The coffee delivered dur.
ing that period is presumed to have
been consumed
| In order to arrive at an accurate es-
! innate of the worlds consumption"
! ii is safer 10 take an ayprape of five
or more years. for otherwise the year
selected might be one in which a
large visible" was being carried on
| speculation.