Arizona republican., 1904-01-01
PHOENIX. ARIZONA. JAN. l. 1904.
A Happy New Year.

Arizona. Happy New Year We trust
that the year 1904 will be more pros
porous than any year in the past, and
that it will bring fewer sorrows.
Since all human nature is more or
less selfish. perhaps a little of the good
will which we entertain for all human
ity is due to the great prosperity and
happiness of The Republican. Our
readers will bear testimony to the fact
that we seldom devote space to our
affairs, but the friendly interest in this
publication which is manifested in so
many ways and so constantly by our
friends justifes us in stating that the
year Just closed was the most prosper
Gus in the history of this paper.
Twelve months ago we were able to
make similar statement in comparing
1902 with previous years, but the in
creased prosperity is remarkably true
of 1903 1t is worth while to impress
this truth upon the people of Arizona.
by it's leading newspapers. And as the
chief newspaper of Arizona, The Re
publican can justly say that it's own
prosperity is but typical of the pros
perity which is enjoyed by the terri
tory generally. And as an institution
of Phoenix and the Salt River valley.
the paper long ago became one of the
features to which every resident could
point with pride. 1t has been re-
marked SO often by travellers and Wis.,
itors as to become trite, that in no
other town of ten thousand population
in all the world can there be found
newspaper which deserves to be COM
pared with The Republican in the
steady volume of advertising printed,
in the quantity and quality of news
matter printed. and in general features
that are peculiar to metropolitan
papers.
1t is likewise just as peculiarly not
able, that The Republican stands al
most alone among the newspapers of
the world in the quality of circulation.
The Kansas City Star and the Wash
ington Star, as all newspaper men and
we'll informed advertisers are aware,
go regularly into such a large per
centage of the homes of Kansas City
and Washington, respectively, that
their position is unique. But The Re
publican stands pre-eminent in home
circulation. In all the city of Phoenix
there are not one hundred houses
English-speaking) where this paper
is not taken regularly. And in a mod
flied way the same fact holds true of
the whole valley. Nearly everybody in
the suburban towns, and most of the
ranchers, take The Republican.
OF course, this circulation was not
gained in a day. 1t has taken years of
diligent effort by a loyal staff of writ
ers and workers. and the expenditure
OF an immense sum of money to bring
the paper to it's present standard The
Phoenix expense account of The Re
publican now exceeds fifty thousand
dollars n year. 1t is certain also, that
the policy of the paper accounts large
ly for the circulation-a circulation
which now covers absolutely all of
Phoenix and the valley, and every
postoftice in the territory.
This policy has been, first, of all. to
make The Republican a home paper.
Every woman in Phoenix has learned
to recognize the paper as always clean.
They know that if line is printed
which cannot be read by every member
OF the family, it is printed throug in
advertence. 1t is the policy to pub
lish "all the news that's fit to print"
The local field is thoroughly covered.
and the telegraph service furnished by
the Associated Press, supplemented by
special dispatches. covers the entire
world.
a paper to succeed must be, first of
all newspaper, of course, and The
Republican insists on furnishing the
news to its readers, regardless of cost.
Telegraph tolls are higher in Arizona
than almost anywhere else, but the