The news & observer. [volume] (Raleigh, N.C.) 1894-current, 1904-08-10
Runaway Marriage at Kinston.
DIFFERENCE IN THE POINTS.
Lynchburg as Geographical Point is
Ordinary, Lynchburg as Il Bust
ness Point EXcelS.

In the development along the line
of business, evolution of so vast ma
ture has been the principle govern
| ing the practice of trade that the sue
cessful merchant of today deserves to
be classed among the professional men
| if study and knowledge are TO be
taken as the basis of classification.
So many and so complicated are
the questions that the up-to-date man
| OF business must consider and answer
with the least possible delay that one
| high up in such affairs has estimated
| ones diligence by the number OF de-
| ciSionS made every five minutes. NO
text books outlining the plan to be
pursued in the event OF given condi-
| tons have been or ever can be de-
vised to safeguard the pathway of the
| tradesman of the present. He must
meet situations unaided except by the
| application of innumerable principles
and policies that the long study of con-
ditionS create within him, in the form
of what the world calls resources. The
man of resources is the professional
student of cause and effect and the
| measure of success is often limited by
the standard to which this study is de-
veloped.
l. Around certain geographical CEN
| tiers there seems to have been attract
| ed by the mere magnetism of kindred
qualities, a greater collection of the
| opponents of the advanced principles
| of business than are found to exist
| elsewhere. In such places the examples
set by the leaders is quickly followed
and the natural result is found in the
highest stages of business develop
ment, where the man i'll the count
ing room or at the head of the depart
ment ranks justly with the jurist and
the doctor.
AS an example of one of these COM
munities there may be mentioned the
city of Lynchburg, Virginia. AS a
point on the geographical map 1T may
seem to resemble many other cities,
but as Il point on the business plat of
the nation it ranks way up With the
leaders. Here the science of business
is practiced by professionals purely,
and the primary principles OF trade
have been ramified until perfection is
attained and the intricacieS OF supply
and demand satisfactorily solved. FOR
acumen and sagacity, sound and con-
serVative square dealing with full
values, financing, transportation and
az curacy in knowledge of the wants OF
the consumer, the merchant men of
LynChburg are at the head of the list.
They have gone into the matter of
volume and small margine as against
small business and large profits and
settled III favor OF the former propO-
sition as conducting othe greatest
good for the greatest number. The
maximum of distribution with q
minimum margin above the cost OF
operations to the distributor is the
line along which they work. The eff
feet of this is that their transactions
aggregate something enormous and
the consumer reapS the benefit in the
small cost he is put to in order to sup
ply his daily needs. To successfully
consummate these conditions they
have developed from obscurity into
great importance and with every line
represented they push their business
into every territory Obtainable. Their
enterprise is attracting the attention
OF every seeker for goods and is ex-
citing the apprehension of the largest
markets of the country. They are in
active competition with every city of
size in the north and east and proud
y boast that they meet all prices.
They advertise and they know how
to advertise They invite buyers to
come and purchase their goods and
they pay the railroad fare of those
who accept the invitation.
1t is with pride that we call atten-
ton to Lynchburg, Virginia, and are
glad to feel that the South has such a
city to point to.