Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1904-08-06


the right moment the feast is snapshot
ted. 4 Misa Beeltwith has the strangely
beautiful electric light pictures repro
duced in Tier magazine the next month.
Alittle time ago a dry dock operated
by electhoRl piachnery Was completed.
Miss Beckwith wanted, to print a de-
scription Of IT, she went In person to
the dry dock, was admitted to the scene
OF operations, talked TO the construc-
ton superintendent and the workmen,
witnessed the workings OF the machine
cry, then went to her office ana wrote a
clear, concise story OF the new cleo
trical dry dock.
IL wasn't going TO sit in the office and
write about a dry dock" said she.
Again, perhaps Il win be to interview
Edison, Tesla or some other brilliant
achiever In the electrical field that she
goes out. The interview afterward re-
ported for her magazine is always en-
tertainng reading Miss Beckwlth has
peculiarly sunny, cheerful style of
writing Her style IL like herself OF
! the magazine of which she has charge
she is editor, leading writer, reporter
and boss OF the makeup. 1t is one of
the handsomest and most artistic OF Pc
| rodicals with its Illustrations ranging
| from full page scenes to dainty little
pictures set into the margin OF the
pages
But this young woman does much
more than edit trade periodical Ev-
cry time we enter a street car we amuse
ourselves reading the illustrated adyer-
tisements, Many Of them rise into the
realm Of real art, they are so taking
and pretty. Miss Beckwith designs
such street car posters for her COM
| pany. Every year she designs and
| publishes scores OF cards leaflets and
pamphlets, all OF which make mention.
directly or indirectly OF the merits OF
electricity, one Of these cards with an
artistic red head is labeled, About
Telephonng.' II contains suggestions
on the best method Of using tele-
phone, among others these:
The manner In which a person uses n
! telephone makes either a good or a bad
| impression, and is TO n great extent an
index 10 his character. Abruptness and
dscoqrtesy over the telephone leave a
sting II is folly to lose ones temper be-
cause one does not get immediate con-
nectlon This is rarely the fault Of the
! telephone operators
The voice will be heard distinctly II the
lips are placed within an inch OF the
mouthpiece, one should talk naturally,
as II the person spoken to were standing
near by
Another card, recommending a GER
tain kind Of incandescent lamp, makes
in bold type at It's head this announce
ment;
A Good Reason There are six, maybe
dozen, but one Is sufficient,
Yet another ingenious and artistic
eanet sets forth the merits Of cleo
trica cooking utensils and household
appliances, from waffle iron to cleo
trio curling tongs Still another Is de-
voted to electric fans An are described
with a minuteness OF technical knowl-
edge that shows how well the young
lady knows her business, one pretty
card is devoted TO the care OF electric
lamps and here is one of It's gems:
II your lamps are dusty or old. YOU
don't get OH the Hight you pay for rub
or two with a barely dampened cloth may
be all that Is needed then II YOU don't
get enough light, YOU require a new lamp.
There, too, are the compauy's printed
circulars TO us customers, such as those
making rates IA 4 contract announce
ments, These are also prepared by
this most capable and businesslike girl
The electrical domain Is so broad and
| new discoveries and Inventions rpDlarp
the old so rapidly that It takes a very