The Fairmont West Virginian. (Fairmont, W. Va.) 1904-1914, 1904-08-04

tTHEY BUY MOST EEL I'm
isHiNGs III m FL -
DREAD q tn JERKS
WHO MUST Wal ON
THEM.

Women used to go pas he Al sssssss
where men furnishings were sol
/ With tinntd steps aud ayerted yes
At Christmas time they did row.
Ehcid enough to advance IN schoo1ss
on the uecilwear and rnuii counters
and make splendid spoil of all grades
and styles but during the rest ses
year the aisles OF II Il m en- II
| ing department echoed only OF ~
gro.ces of men or perhaps occasion
ally to the thick sweet tones OF sone
ola-fashioned house mother IS. no
bent on taking good care ~ hsrss
man.
All this is changed now omen
are fast becoming the principaI s,iy
ers III this depart ent han
half the customers are women arsdS
their number is Increasing ever day
The increasing dependence 81 at
numbers Of people on charge accpnntsss
encourages women 10 buy fort q ef,-3ss
tire household, including heir N ZEN,
folks, Then women have more Il me.
as rule. in which TO do shot pin s
and certainly IN a general way
do, says the Chicago Tribnne
TIE clerks dread the app zach ng NJ
woman to the mems fnrnis ling issss
,partment. When a woman leads her
husband up to the neckweara coiInte e.
with the triumphant Int ntton it-sf8
ten large on her face of blu ing.
an artistic tie. the salesman is IT.
to sigh and square bis shou1d ers for
hard work.
Perhaps the man wa II pick otft d sssss
nice black satin with big red po.isa IS
dots on 1t, and then his wife
say: "oh, John. red is SO common
This black and white is more refined
looking. Don & you u I'M 50 q
Or perhaps she WI Ill Insist on q lysss
ing the clerk examine the thread Of
green in her husband y Goa sleeve. s
81 want gros grain Ton and ss
Just the color of that she annonnces
The clerk shudders. He must match
that wooden thread In silk -
Only woman ever sets a Gl ERIK & tlcfl
a task as that.
The man who comes In ith is 81
wife to buy tie is realI ~ Inn
He almost invariabiY gives iss
own choice and buy ssliat pleases
his wife. Once in a Will d man vi
assert himself so far as I'd refuse %
BUY anything. asing cssillat ssssgs
With the remark g II cone back
when my wife. ism 6 along and
out something It 4 is rare man
who actual ii buys that
lis wife frankly disapp roFes q atg
S. while she stands at his eibow u.s.
One woman whose husband hin KS
le couldn't buy al tie NJ bout Ter ;ss
y doesn't know at q what
coming or suitable former husband.
nut as she relies on the salesman
he gets the credit Of III all i1
husbands successful ties But it Is;
rare woman who does not use her
rerogative when She gets "a chance
Women who come IN alone to bay
aen's furnishings usuaiIy kno
hey want and make good selections
,nce in a while a woman tries to buy
ize she wants some Of hem Seem
Inlnk5 C1SEAf cEtII
ize of mans shirt by his wei ght
Z his age. or even the color
air.
There is one counter where the
oman who doesn't quite know q
be wants is weIcome he neek
year counter. She an -;
eman's tie,sg' but she doesn tgss knew
neither it is for niorning or ey enin
ear, puff or string she9i s. rea
, the salesman's deli light, Tors iii ss
ure to sell her some hing: n met
ine times out OF III 08eyen the mos Sss
experienced clerk succeeds he
as to do is to Il x her pref ference s.
he woman they all drea d is HE one
no has her mind all mad up to- find
,me impossible combinat lion Of go lor,
yle and material.
But the woman who
the young brid e. She I,ius hes IS lie
shy, uncertain. She is bu
erwear or hosiery for her band
T the first time, and whether she
proud of the priv leges8 Or real
~