The Press., 1904-05-04
THE UNIVERSAL
EXPOSITION
The Achievements of individuals and Ma.
tons Faithfully Recorded by This
Encyclopedia of Society.

By FREDERICK ). v. sI<IFF. Direct
| Or of Exhibits. Worlds Fair.
1.-THE wisdom of al ages is none too
great for the worlds work" In this
single salient sentence uttered in his
famous address at Buffalo in Septem-
Der, 1901, President Mckinley de-
scribed the object and the result of
expositions.
| modern universal exposition is u
collection of the wisdom and achieve
ments of the world. for the inspection
of the world. for the study of it's ex-
perts. by which they may make COM
PARSONS and deduction and develop
plans for future improvements and
progress. Such universal exposition
might we'll be called an encyclopedia
of society. 1t constitutes a classified.
compact. indexed compendium Of the
achievements and ideas of society in
all phases of it's activity. extending to
the most material as well as the most
refined. 1t offers illustrations cover
ing the full field of social performance,
from the production of the shoes on
our feet and the pavement beneath
them to a presentation of the rarest
and most delicate creations of the
brains and hands of men in what are
called the fine arts of civilization.
The Universal Exposition in st. Lou
is in 1904 will be such d social ency-
clopedfa in the most comprehensive
and accurate sense. 1t will give to the
world in revised and complete details
ga living picture of the artistic and in
dustrial development at which man.
kind has arrived" and will actually
provide ga new starting point from
which all men may direct future exer-
TONS" 1t will present for the inspec-
ton Of specialists in all lines of indus
trial and social endeavor and for the
public an assembly of the best which
the world has done and has to show in
industry. art and science, and. what
is very important. it will offer these
achievements of society. these trophies
Of civilization. in a highly selected. ac-
curately classified array.
The creators of the ST. Louis EXPOSE
ton have had the experience Of all
previous great expositions by which to
plan and effect it's high organiza ton.
The continuous and repeated burden of
the message of experience handed
down by all expositions has been more
perfect. more effective classification
and arrangement of exhibits.
The classification Of the st. Louis
Exposition has been prepared to pre-
sent a sequential synopsis of the de-
velopments that have marked mans
VNVsn IN TO hncn will hn
sembled the most highly organized ex-
position the world has yet seen.
The st. Louis classification is divided
into 16 departments IA groups and
S07 classes These grand departments
in their order will record what man
has accomplished at this time with his
faculties. industry and skill and the
natural resources at his command in
the environment in which he has been
placed.
At the head Of the Exposition clas-
sif1cation has been placed Education.
through which man enters social life.
Second comes Art. showing the condi-
ton of his culture and development.
Liberal Arts and Applied Sciences are
placed third to indicate the result Of
his education and culture. illustrate his
tastes and demonstrate his inventive
genius. scientific attainment and artis-
tic expression. These three depart
ments equip him for the battle and
prepare him for the enjoyments of life.
The raw material departments, Agri-
culture, Horticulture. Mining and For
estry, show how man conserves the
Of o%r1ro %o hn M
partment Of Manufactures will show
what he has done with them; the De-
partment of Machinery the tools he
has used. The Department of Trans
portation will show how he overcomes
distances and secures access to all
parts Of the world. The Department
Of Electricity will indicate the great
forces he has discovered and utilized to
convey power and intelligence. And so
through the several departments to
Anthropology. in which man studies
man; and to Social Economy, which
will illustrate the development of the
human race. how it has overcome the
difficulties of civilization ard solved
problems in which society is involved.
Last is placed physical culture, in
which man, his intelligence having
reached the supreme point, is able to
treat himself as an animal, realizing
that his intellectual and moral consti-
buttons require sound physical body
to prompt them to the proper perform
ance Of their function.
Education is the keynote Of the Uni
versal Exposition of 1904. Each de-
partment of the worlds labor and de-
velopment will be represented at st.
Louis. classified and Installed in such
manner that all engaged or interested
in such branch of activity may come
and see. examine, study and go away
advised. Each of the separate sections
Of the Exposition will be an equivalent
of-or. rather. will be in actually a
comprehensive and most effective OBJ
ject lesson in-the line Of Industrial
and social achievement and progress
which its presents.