The Manning times. [volume] (Manning, Clarendon County, S.C.) 1884-current, 1904-02-10
WE STRIVE TO MERIT CONFIDENCE.

some advertising and when we
quoted our prices he said we
would have to cut it down as the
same space was quoted to him
elsewhere at one-half the price.
We told him that our rates are
based upon genuine clrcula-
ton. and is not fictitious, that we
are doing business. not for spite
nor for pleasure. that if he de-
sired to inform himself upon the
relative value of advertising in
these columns, we would give
him the means. A few days
later he called back and said, L
am thoroughly convinced The
TINES is an advertising medium
where I will get full value for
my investment. and as am ad
vertising as a business invest
ment I will accept your rates,
although apparently higher than
has been quoted me, but in my
opinion Ear as practical results
). are concerned, they are cheaper.
He said further, that he had been
making the matter of advertis-
ing a study by seeking inquiries
from people, white and colored,
in every section, and he has also
investigated every postofice in
Clarendon and adjoining coun-
ties to satisfy himself if the diff
ference in rates is warranted.
When he made his contract with
us he said, Il would advertise
in The TINES if the rate was
fifty per cent higher, and con-
slider it cheap
This is no fake dream. but an
actual fact. The TINES does not
pretend to compete with any
other publication. either in rates,
circulation or ability. It has a
fixed mission. with fixed rates,
an increasing circulation which
is bona fde, and not sent to those
who have not subscribed for it,
and an ability which speaks for
itself.
We are not running this news
paper to crafty revenge, but
solely as a business institution,
without meddling with the bust
ness of others and without un-
dermining to dissatisfy the pat
rons of others. We are content
with the patronage we merit and,
when we get so that we must
connive and scheme to weaken
the support of competitors, we
will get out Of the newspaper
business. There is no objection
to decent competition, and when
a competitor has reached a posi-
ton Of equality, he merits as
much as we do, whether it be in
rates or anything else, but be-
cause a publication is called a
newspaper, thatin itself does not
entitle it to consideration, it
must be edited with ability, sin.
cere and fearless; it must be in.
dependent in it's views, it must
not be the tool of spleen, nor
must it be the instrument Of ia
voritism. It must have an hon.
est circulation, not merely the
sending out of papers, but to a
clientage which take it out of the
postothce, pay for it and read it.
THE TINES does not remain in the
postofhces, because we VIII not
send it to man who has not
subscribed for it and who does
not pay for it. When a sub,
scription list is made up of pay
ing subscribers it is then pos
sessed Of a genuine circulation
which will be read, and which
makes it's advertising columns
valuable to the advertiser, and
it is from subscription list such
as THE TINES possesses that ad
vertlSerS get results.
Why is it The TINES has mer-
tied such fine standing? It is
because it is the handiwork Of a
man who has his heart in bis
work, and who devotes his best
talents towards making the pa.
per household necessity. He
does not have to go among the
enemies of q competitor to or.
ganize a corporation to secure
money to make opposition. He
stands upon his own recourses
and with them be dehes the con
spirators. Let our enemies, We
mean that the leaders il
our opposition are persona
enemies, they have not only
attempted to weaken our In
fuence politically, but fnanci
ally and otherwise, by resortine
to means unworthy of men ot
their professions; they have no1
succeeded in their purposes, no1
will they, as long as the people
continue to receive the hones1
service we have given them; anc
as long as the people stand by
US, the corporations, and the
boycott Of its stockholders can
not phase US in the slightest. BY
looking over our advertising
columns it will be seen whether
or not, the most reputa bic busi.
ness men Of this town, notwith,
standing our rates, regard this
paper with business approval.
These men would not give us
their patronage. at our rates did
thew not know our space is worth