The Birmingham age-herald., 1904-09-29
COLOR DETERMINES
 MOMENTS FASHIONS
Loveman, Joseph 6 Loeb Have
 Brilliant Opening
SMART GOWNS AND HAYS
This Is Dlstinctively a Color Season, Many Shades Being In Vogue-Bril- liant Effects Are Seen In
 Great Variety.

The autumn opening at Loveman, Jo- seph & Loeb's is their most brilliant event in years, both in point of gowns and hats, and also in the display of fab rics. Besides the French gowns there are a number of smart frocks turned out 1 from the dressmaking department of this firm, and in the millinery department the leading French artists are represent ed, while several modish hats bear the mark of the firm.
 In the tailor-made department, the walking gowns are from houses leading the styles in New York and direct from importers. The separate waists and skirts are the same In cut and fabric that are shown by the most exclusive dealers in Gotham. In every department hours could be spent in studying the new styles and learning the new colors for the season, since 1t is to be a color season. The Color Season.
 It is almost impossible to fully realize ;ust what a color season is without seeing all the brilliant things at one time. When all t..e painted materials in the most gor- geous colorings are piled up together, and there are lace robes galore and bril- liantly tinted things to go with them, one can form some idea of what the fashion writers mean when they write one word-"color."
 The prevailing colors seen yesterday were:
 Leather, snede, buffalo, coque de roche, burnt onion, burnt orange, tor quoise, burnt ochre, hydrangea, old rose, terra cotta These are delicious shades and the fabrics are as varied and as soft as sunset.
 The Hydrangea Gown.
 Take for instance, the Hydrangea gown seen in one of the windows. Ii was produced by pink and cream lace made over hello, blue, maize and green chiffon. It Is a stunning French gown and the coat matches 1t, if anything could be made beautiful enough. The Oriental Louisine. the lace, the touch ol velvet, the jeweled buttons. One sel- dom sees a gown and coat like that un. less it is the Duchesse and rose point rohe, with the Polar bear coat. This i: stunning, until one sees the French gowr of pink messaline voile, with it's lace anC pointed panels.
 A stunning gown is in light cloth witt it's short blouse of mole skin, and thC coats of calf skin. so in vogue among tho ultra fashionable, were shown with g charming brown gown, the skirt being finished with z. band of caf skin.
 The coats for evening wear are in tho exquisite light cloths and in the bear skins and baby lamb.
 The Cape Effect.
 The feature distinguishing the models seen yesterday were the cape effects, tho full sleeves, and the jeweled buttons. II coats for lss dressy wear, the mannies effects are the correct thing, all the tailoi cloths, the birmingham fabrics and tho sacking being made up in this fashion
 In several dressy gowns sent out iron this establishment yesterday, the modisf shades were seen In a very smart frocl in a sweet-gum co1cr. Pale blue an( cream were combiaed in the high girdle and the batiste embroidery and lace were used with the corded ehirrings.
 A reception gown se@t out was oi French lace and pierced embroidery.
 Blue Birmingham.
 A gown of blue burnngham was strap ped with taffeta, with kits let in. wedding gown of white messaline sill was fashioned in the ocean waves eff feet, entirely of outings. A feature O. some of the gowns are the musquitair, sleeves, while the his-- fitted girdles wer, seen on many O. the smart models.
 In new wash suits are:
 The broad tail lamb, the baby lamb the English embroidered broadcloth, tn, Leirre laces, the voile nenon, the bro caded satin Duchess in the evening shade the ombre voile, the printed crepes, tn, cloth of gold. the silvered cloths, ant the crepe corean.
 Warp Ribbon in Vogue.
 The oriental printed warp ribbon is il vogue, and the ribbon department locke, like a garden of color, or an Egyptian sky-such flaming things and yet sucl soft, exquisite sha6e
 As to hats. The French models belonI in class quite to themselves. Romne, picture hats, the Gainsboroughs for tn tall woman. and again do plumes forn the trimming on the handsomest hats A change from last season is seen in tn plain fitted crowns and brims of velvet The Smartest. The new shades of brown and green all the terra cotta and burnt orange tint were seen and the disply of beautiful millinery is as smart as if one had walk ed into the fashion centers of the world Where such an effort is made in tn selection of gowns. hats, and materals southern women cannot invent any ex cuse to go north to do their shop ping.
 Truly Loveman, Joseph & Loeb hay surpassed all the former efforts in tn distinction and elegance of this autumn | and winter stock.