The San Francisco call., 1904-09-13
SANTA CLARA
MAKES A HIT
Issues Pamphlet at Fair
Telling All About Proper
Way to Cook Dried Fruit
BOOKS ARE IN DEMAND
Literature Fills a Long
Felt Want and the First
Edition Causes CommOtion
BY PAUL EDWARDS.

CALL BUREAU. WORLDS FAIR,
ST. LOUIS, Sept. 12.-The wise ex-
hibitor at an exposition. like wise
Snowman, tries to think up" some
thing that. viii make a hit with the
public, Attract attention and arouse
comment. To get the right thing is
not easy, but Santa Clara County has
secured it in the recipe pamphlet it is
giving away at its dried fruit pavilion
IN the Palace OF Agriculture. That
county has surely made a hit with the
booklet, that tells all about how to
cook prunes and other dried fruits.
Its popularity was greater than any
body dreamed of when it was first is
sued, for there is not one on hand
now and rush orders have been given
for the printing of more. In the mean
time there is a daily inquiry by ladies
who want to secure copies as to when
more will arrive, and it will take a
week to fill all the mail orders left for
the book.
The recipe pamphlet is an unpreten-
tious thing to produce such a commo-
ton. Its Introductory pages contain
treatise on the benefits of the use of
dried fruits-their value as a food and
so forth, by Volney Rattan, profess
sor of botany at the State Normal
School at San Jose. Following this
are 100 recipeS-sixteen for the cook
ing of prunes, sixteen for raisins and
the rest for the cooking of dried fruits
in general and the making of glace
fruits, jellieS and marmalades.
The recipes are all tried and true.
They are the result of the combined
wisdom and experience of some of the
best known housewives of Santa Clara
County, so there can be no mistake
about any of them. That is the reason
of their instantaneous and widespread
popularity. They are a home product,
like the prunes, and consequently bear
the stamps of genuineness and excel
lence. They were obtained through a
prize competition inaugurated by the
Farmers Club three years ago. OF
the vast number of original recipes en-
tered in the competition 100 were Sc
lected. These 100 are contained in the
booklet that has been distributed at
Santa Clara's prune demonstrating
stand and will be distributed again as
soon as some more arrive.
You never find one of these books
lying around the grounds like other
literature that is taken from the
booths and thrown away" said Lloyd
Childs, one of the Santa Clara repre-
sentatives. 1.-The people are careful
to take 1t home with them.'
Some visitors who wanted copies of
the recipe book and did not obtain
them left their orders by writing after
their names and addresses in the reg
lister a reminder that they were to get
them. None of these people will be
overlooked.
Commissioners Hyde of Santa Clara
has arranged to give a reception to
the Missouri State Medical Society
when it meets here in a few days and
give them all a taste of prunes of good
quality, cooked as they should be-
More than 100 physicians from all
over the State will be guests at this
special prune feast.
Colonel r. L. Dunn, Attorney
Charles Albert Adams and Irving F.
Moulton, cashier of the Bank of Cali
fornia, all attended the fair during the
last week. All were visitors at the
San Francisco building and praised the
exhibits. Colonel Dunn is on his way
home by way of Yellowstone Park