The Abbeville press and banner. [volume] (Abbeville, S.C.) 1869-1924, 1904-06-22
THE EVENING TELEGRAM,
And Some Remarks on the Program Of the State Press
Association.
Association.

modest way she has no doubt in1uent
ed others. Her husband, Judge jaime
M. Crosson of Woodville, Texas, ha
been for forty years, useful and
fait hful worker in the cause of tina
purity of culture which teaches th
brotherhood of man and the father
hood of God. This old couple ar
octogenarians now, happy in life ant
hopefully trusting that they may III
herit crown and a better life whe1
they shall have quit this world.
"Fraternity," by John Bell Towil
of the Batesville Advocate.
We hardly know what lie in th'
mind of this essayist, and we have
even less idea of what may be in oul
own mind on this subject. Mr.. TO
will has given US such small peg or
which to hang our hat that we "pass.'
1.-THE Necessity of Having FiXet
Advertising Rates, and Standing tt
Them" R. l.. Freeman, Pee De-
Advocate, Bennettsville.
In our own experience our testimony
would be that the printers at Abbeville
have fixed rate so low that nobody
but religious" or other unconscion
able agencies would ask a reduction
of rates. For other than transient ad
vertisements we have a flat rate
The people are pleased with fair treat
ment and, while the profit is small
the increased amount of business
makes advertising reasonably profita
BILE.
1.-THE Main Points of Excellence in 6
Newspaper, and how to make it En-
tertaining and Instructive" Gen r.
R. Hemphill, Abbeville Medium"
Gen. Hemphill exemplifies the in
tertaining points in his own paper by
giving names and writing of local
matters. His fund of information on
the war and other historical facts
make it instructive.
"Can the Average Country Weekly
be Published at a Profit at One Dollar
q Year ?" A. B. Gordon, Herald
Dillon.
Mr.Gordon has asked a hard question.
To make money in such an office is
about the hardest job that could be un,
dertaken. Editors, like preachers, toe
often fail to get rich. Their callings
however are not totally different. Ifthe
Lord picks out a good man with ability,
energy and character to 60 into his
special line of activity that servant is
generally heard from again, but if an
overruling providence should call on a
simple minded person of doubtful
character to work in his vineyard a
crop of small grapes might be expected
to wither on the vine. In like manner
if the wrong man should get into a
county newspaper the people would
render verdict according to theenergy
and the ability that was exercised
along the printing line.
The subscription price of the great
dallies, as we'll as of all other publi-
cations that take advertising, is a
matter of the greatest concern, and
affects publications more seriously
than most of US would admit. Old
men, whether editors or not, are slow
to adopt new methods. And this re.
mark applies as we'll as to this editor
as to other editors. For years we have
thought that low priced subscription
was suicidal. But we are now al
doubling CASTLE" The world moves
and we older men must see new things
or be left in the lurch by younger and
uoic pioSISsSlFe meu.
Some of the magazines that take
advertisements are furnished to sub
scribers at nominal prices. Some OF
the great weeklies will give premiums
valued at something like the actua
cash subscription price. Some of the
daily newspapers furnish the printed
paper at price which we presume il
less than the cost of the white paper
The object of the cheap subscription
price is to secure a larger advertisint
patronage. But some editors stick t.
the old plan of making subscribers
pay ct least part of the cost of print
ing.
THE OLD AND NEW METHODS.
The tendency of the times is toward
cheap publications, and the progressiv.
business world is today more impress
ed with the necessity, or the advan
tage of advertising, than ever before
While some men succeed reasonabl,
we'll without advertising, yet it il
true that no great success has ever beer
attained without advertising. Ant
men who pay for advertising in tn
newspapers never paid as much at
tention to the circulation of tn
papers. The demand of advertiser
for readers must be met. The paper
must have readers to be valuable t.
the business man. For this season
we are almost persuaded that tht
county newspapers will have to hav