The Montgomery advertiser., 1904-09-01
CRACKERS AND CANDY. ~
Enterprises that Serve to Advertise
 Montgomery.


 The form of advertising a city re- ceives from its manufactured products distributed over whatever trade ter- ritory the city may have. is among the most valuable that can come to 1t. The manufactured article with a strik- ing and attractive label arrests not on- ly the attention of the buyer, but 1t claims the interest of all who either on business or to while away the time are visitors to the country store.
 Cracker and candy boxes are declar- ed to be especially fine advertisers. The habitual visitor to the country gro- cery is nearly always interested in the candy and cracker stock. It IS an ap- petizing. alluring display to a large percentage fthe clientage of the village or rural merchant.
 And 1t has never been recorded that candy or cracker manufacturer ever failed to devise a label to his goods that was not at once alluring and striking. These labels send home to the mind of every reader not only the name of the manufacturer and his brand of goods, but 1t incidentally ad- vertises the town which boasts of the factory that makes the edible merchan- disc.
 The course of a we'll made cracker box with a big red label and an at tractive picture Is not run when its contents have passed over the counter. It has another sphere of usefulness even after the storekeeper has given 1t to some we'll to do farmer to hold a pile of store purchases during the long drive home. In the house of the sub- stantial farmer 1t comes into other use. Often it becomes a homely, but com fortable cradle in the country home where race suicft1e was never heard of. It may, perhaps, hold the winter bedding during the long summer months, and after frost falls becomes the storage place O fthe farmers seed corn.
 Montgomery is fortunate in having number of these prosperous and Aourishing enterprises with their dis tribution of salaries in the city and their distribution of advertising ma- trials out of town.
 Hon. Thomas H. Carr, Mayor of Montgomery, is at the head of an en- terprise of this kind. His factory was established in 1882 on Commerce Street, but grew entirely too rapid Tor the accommodation that he could se- cure on that thoroughfare. Six years later he erected the fine three story structure on Blob Street which has since then been the home of Carr's Cracker Factory. Just how much May or Carr has invested in his large plant has never been made public, but 1t Is a considerable sum. The factory re. quires a force of forty-hve men. all of whom are employed In making. packing and shipping candy ana erack- CTS.
 In the absence of his father. who was in Wisconsin, on vacation trip' Dennis Carr, head bookkeeper ana Su- perintendent of the factory Whlle MayorS Carr is engaged In municipal duties, discussed the making ana sell ing of candy and crackers III whole- sale quantities.
 The year has been prosperous one for us," said Mir. Carr Tt has been good year for our business ana the prospects for another year ot gooo business are flattering
 'The factory was, as you Know. es' tablished in 1882 and has occupied Its present duarters since 1SSS. Most of the material we use In our products comes from markets to the north of us. The flour Is shipped here from Nashville and Minnesota, the glucose comes from Chicago and the sugar and molasses from New Orleans. The box lumber. which we use in considerable quantities. is shipped from Nashville. our coal of course. comes from the Birmingham district.
 Our cracker manufacturing depart ment consumes fifty barrels of -four n day. In the fall. the best season for the candy trade, we make six hundred pounds of candy daily