The San Francisco call., 1904-07-23
BY PAUL EDWARDS,

CALL BUREAU, PRESS BUILDING,
ST. LOUIS, July 22-For wideawake,
active work at St Louis there is prob
ably no section in California that is
excelling Sacramento. The advantages
of the great Sacramento Valley are
presented to the exposition visitors in
a manner that arouses interest from
the very start.
The scheme has been placed in the
hands of men who understand that
they have been sent to ST. Louis to
accomplish a special purpose, and that
purpose is TO convince the people that
the Sacramento Valley is the great
est producing section in the country
To see is to believe, but it requires
hard effort to set the people thinking
in this line when they are 2000 miles
away. But this is what the Sacramento
Valley promoters are doing
Great credit is due Colonel r. NJ
Green. ]. H. Willis and ]. Reith Jr.,
the Commissioners who are so ably
representing the northern portion of
the State.
The representatives of Sacramento
City also are doing splendid work. The
work is under the direction of General
J. G. MARITIME, and he is assisted by
J. H. Devine and H. P. Rowley. The
headquarters are at the Hamilton
Hotel, although excellent missionary
work is being done at all the hotels
Sacramento, Butte, Colusa. Ell
Dorado. Glenn, Placer, Shasta, Sutter,
Tehama, Yuba and YoIo counties are
embraced in the association Good work
r. ,f ~, T.
representatives here.
There is an Oakland merchant at the
Louisiana Purchase Exposition who
has learned something concerning the
excellence of California wines that will
be of benefit TO him. 1t does not look
reasonable that new customers for
California goods could be found among
CalifOrnians visiting the fair, but un-
fortunately there are denizens of the
Golden State who have the foreign label
mania-only excusabIe If the foreign
article is really better-as badly as the
people of the East.
The merchant in question. whose
name is well known in California COM
mercial circles, entered the wine dis
play of his native State in the Palace
Of Agriculture and sampled some sau-
terne, toward which variety of wine he
has a leaning. Setting down his glass
he asked of Ferdinand Haber who has
charge Of the display:
You tell me this is a California
wine?"
Look at the label" said Haber. 1--WE
wouldn't risk selling anything from the
European laboratories under our es-
teemed label" and his chest pulled out
The Oahander saw that the bottle
bore the brand of a known Cali
fornia winery. He asked the price of
the vintage and was informed on that
point.
We'll. / never knew he said, that
any sauterne as good as that was pro-
duced in California. I've been for years
/using an imported sauterne at my table
and this is actually better and cheaper.
I'll use it instead of the foreign article
hereafter"
Haber couldn't miss the chance for
an Grafton, and to the Oakland mer-
chant and the rest of those present he
said:
IF CaIifornians were like the French
and Germans-loyal to their soil-the
State would prosper more. The French
man and the German will not eat any
thing, wear anything or drink anything
not produced by the soil of their coun-
try, provided their countries supply
them good articles. Let the Califor-
mans recognize the merit of their own
wines, their own olives and their own
olive oils, and the producers will be
more prosperous"
Haber was revived after this effort
with a dash Of French cognac that was
handy.
Most any one who is Hospitality treat