The Colfax chronicle. [volume] (Colfax, Grant Parish, La.) 1877-1981, 1904-02-06
MAKE CLEVER ADVERTISERS.
Women A.e Doing Well I'm the FielS
of Art Which Is Tributary
to Business.


A red poster advertising kitchenware
which is seen about the country good
deal is the work of woman who came
here two or three years ago practically
an immigrant. She was the daughter of
an English officer, and his death in the
Boer war left her almost without means.
on the possibilities for bright and am
bilious young woman in New York,
says the Sun.
She came here an entire stranger,
went to the Young Women's Christian
association and there secured employ
ment as secretary of an old ladies' home.
From there she went to be governess for
little girl, and after that went into a
publishing house. in which she had
charge of sending out the firms adver-
Using literature and helped make up the
little literary magazine published by the
house.
She showed natural bent for this
sort of thing, and with this slight prep
aration, on her employers recommends
ton, she was accepted as advertising
manager of the kitchenware factory.
There she quickly proved her ability to
make useful her opportunities.
Last winter Jaw was passed requir-
ing BARRIERS to put in water heaters in
stead of alcohol stoves. She had three
days in which to prepare and mail 5000
letters to the BARRIERS in New York.
Again the head of a department in
formed her that he was about to change
the design of the sink manufactured by
the firm, and she must devise some
scheme to get rid of / 900 sinks of the
old pattern in the stockroom. Three
months later there were only q dozen
left of the 1000. And last and greatest
of all, she has been SO fortunate as to
achieve that ambition of the advertiser,
the originator of a catch phrase, the
one which adorns her scarlet posters.
Her duties illustrate the things that
women are doing in the advertising
world to-day. Their invasion has been
swift, and for the same reason that de-
mand for women has risen in all sorts
of lines-because of the home women.
Advertisers calculate that so per cent.
of everything that goes into the home
is purchased by women. Hence, the
woman advertisement writer.
Women are the authors of all sorts of
catch phrases seen wherever there are
advertisements. Down amid the hurry
burly of Nassau street is the office of
young woman who is the advertising
representative of three magazines. She
prepared for her post by three years
work in the New York advertising Office
of Chicago newspaper.
One of the most notable changes of re-
cent years in the advertising world has
been the transformation of the old,
stick-like figures, in clothing and fash
ion advertisements, into graceful FORMS
A young woman who studied art at
Cooper Institute has had a hand in this
She went to Chicago
and became connected with an engrav-.
ing house. Then she went into big
millinery concern as it's advertising
agent. One of her ideas was a period
ical, the organ of the house, which she
edited and made the designs for.
So successful were her ideas that in
a year she found herself back in New
York with larger field opening before
her. as the designer for great adver-
Using agency. She draws women, swell,
women, on horseback in street
dress, in carriage and reception gowns.
They wear their clothes well, and make
every woman who sees them desire to
go and do likewise.
Another woman artist became so sue
cessful in her advertising designs that
one of the largest agencies in the coun-
try was organized to exploit her ideas,
and she was made vice president. For
several years her work has been seen
the country.
Her designs combine artistic ideas
and suitability to the subject in pc
felicitous way. For an an
nual sale of baby wear she will draw
a group of infants SO delicious that they
would indicate to any right-minded
mother that this firm has a proper ap-
probation of babies
Few jump into an advertising man.
agership with such flying leap as did
the young English woman first referred
to. Most have attained it through a
solid apprenticeship, either in art, bust
ness or newspaper experience. One OF
the women recognized as most prolific
Of new ideas among the advertisers OF
New York began her career as stenog-
rapher at three dollars a week.