The Indianapolis journal. [volume] (Indianapolis [Ind.]) 1867-1904, 1904-03-20

Easter Sunday, and, while there
IArfN@M will be great demand for flowers
clear on until cold weather again
sets in, IT is on Easter Sunday when they
are especially sought. of all days in the
year. The custom of INDUCING in flowers
at the Easter season has become more gen.
eral from year 10 year, until now most
people make some investment in this field
if II is only of a single spring blossom for
the buttonhole
In this city are about thirty-five florists,
and at a conservative estimate tits said
that they Will take in about $4,000 on this
day. So ii is seen that Easter is the har-
vest for the florist While all business con-
Germs have their particular time of year
for selling their greatest amount of goods,
it is on Easter Sunday when the florist does
mis- largest business, and. he has TO begin
making preparations many weeks ahead of
the time. In the downtown florists shops
they do not get in their supply until about
five days before Easter, for ii is a hard
matter for them TO keep the flowers look
ing fresh and pretty much longer, but in
the planthouses, as soon as the holiday de-
mand for flowers has ceased, they begin
setting out the plants and pushing cultiva-
ton to the greatest possible extent. And
by the time the spring season has opened
they have the supply ready and in the
stores
This year the Easter flowers are going
to be mere beautiful than ordinarily, and,
strange TO say, the reason is that Easter
comes on an early date. The florists say
that when Easter comes early the flowers
are better from the fact that the cultiva-
ton of them can be more easily controlled.
When Easter is on a date late in the month
of April the weather has warmed to such
an extent that il is impossible to push cul-
tivation, and the various flowers will take
their own course in blooming; for cultiva-
ton il requires cold weather Since the
temperature of the greenhouse can be
regulated to suit the different plants. All
flowers this season are going to be plenti-
full and there will be sufficient to supply
the demand. something that is seldom the
case. Many times on past Easter Sunday
florists have been compelled to turn away
customers because of the lack of supplies,
but this season this deficiency will not be
experienced.
Florists say that what increases the de-
that it is the day that the masses buy
flowers. They say that people come into
the stores on that day and get plants and
cut flowers who are never seen before nor
afterward. One reason that people of mod
crate means buy flowers on this day, aside
from the popular custom. is that they are
cheaper at this season than at any other
time of the year And this Easter they are
going TO be remarkably reasonable because
of the large supply the florists will have on
hand. Flowers are like all other commod-
tiles in that the supply of them regulates
the price and when they are scarce OF
course the prices are high.
This spring the red and pink roses which
are very popular Easter flowers, will sell for
from Sl.50 to - dozen; the red rose, an
other very pretty flower. and which has a
great many admirers, from So to s. a dozen !;
and the Sunrise rose will range in price from
50 TO 81. a Dozen Easter lilies. of which a
great many are disposed of. sell at the same
price as the Sunrise rose. For the daffodiis,
Jonquils and tulips the florist will receive
these flowers exorbitant prices not
charged.
PLEASANT CUSTOM.
The custom that is now prevailing is that
of remembering ones friends on Easter by
sending them a box of cut flowers or an ap-
propriate plant of some kind. Those vino
wish to do this will have no lack of variety
to select from, and as the florists are
realizing that this custom is coming more in
vogue each year they are making special
preparations for it. One of the most popu-
lar ways of remembering friends on Easter
is to send box of loose cut flowers which
costs about 81. In this are all of the most
appropriate spring flowers mixed together.
Plants are also used extensively presents
on Easter, and notable among these is the
hyacinthe. which is very inexpensive and
plants costs only 20 cents, and for an adj
ditional quarter very pretty. crock cover
is furnished which covers UP all of the
roughness of the flower pot. The aZalia is
another beautiful plant, but its range of
price is rather extensive, for it all depends