The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1904-04-05

/
Honolulu, March 81. 1904.
Hawaii Promotion Committee, Homo
lulu.
Gentlemen: In reference to the mat
ter of touring the Hawaiian Band with
view of advertising Hawaii, I pro-
pose, should it meet the sanction OF
your honorable body and the business
community of Honolulu, to do as fol-
lows:
Take the band under the direction of
Capt. Berger, augment it in a manner
to bring it to high standard; add a
quintette club composed of the best
Hawaiian voices in Honolulu; Acquire
the services of Madam Slapoffski as
prinna donna, and also the services of
good contralto, 50 as to enable us
to make the concert part of our pro-
gram a great feature.
I will look after the expenses Of adj
vance work, billing the show in an
elaborate manner, pay all expenses of
halls, theatre, etc., pay all salaries and
expenses pertaining to the mainten-
ance of the organization and all trans
portation expense that may arise from
trips other than the direct route from
Honolulu to St. Louis and return.
My plan is to have fine stands of
Autograph show paper advertising the
organization as the Royal Hawaiian
Band and Concert Co. subsidized by
the Hawaiian Government en- route to
the Worlds Fair.
This will give the impression that
Hawaii is doing something on a more
than ordinary scale toward the matter
of the Worlds Fair Exhibit, and as
we would be also advertising the fair
it would gain their good will and kind
consideration which will be of good
service later on.
1t will be the duty of the advance
ahead and herald the approach of the
band through the papers and by the
generous distribution of printed mat
ter and large posters.
Upon our arrival in the different
cities in addition to the notice which
the papers will give our performances,
it will be the duty of the press agent
with the show to see that the right
kind of reading matter goes to all the
papers and right here I desire to say
is one of the most important parts Of
the whole arrangement and in case the
plan is accepted would urge that your
committee send this man, whose duty
it will be to also distribute such liter
ature as will tend to benefit US.
The position will be an important one
and should be filed by man of wide
newspaper experience and ability. The
result of this work would be far reach
ing as it would mean that the entire
press of every city visited would TEEN
with stories and matter pertaining to
our Islands, reaching millions of read
ers, thereby giving US an amount of
free advertising which if contracted
and paid for would amount to many
thousands of dollars.
My experience teaches me that this
organization will from an artistic
standpoint create a furore over our en-
tire route. The attention of multitudes
in every city visited will be attracted
to our music in a manner that no 9TH
er exhibit could equal, and while this
organization will equal in merit and
drawing power any organization on the
road which charges a high price of adj
mission, as for instance Sousa charges
as high as s. a seat we would charge
popul~- prices, say % cents and not
over so cents thereby enabling us to
show in large pavilions and exposition
buildings to immense crowds, which
would all tend to increase the adver-
Using.
The route to start from San Fran
cisco and work all the large towns and
cities going to St. Louis say via the
Southern or Los Angeles route, com
ing back over the northern route, or
vice versa.
A long engagement could easily be
| secured both within the Worlds Fair
Exhibit grounds and in the different
halls and theatres of the city of st.
Louis. If the tour is successful and
bears good fruit, the route could be ex-
tended east to Chicago and even to
New York.
The expense of preliminary work, and
the maintenance of this undertaking
will amount to many thousands of dol
lars, the preliminary work alone before
leaving Honolulu and not counting
transportation would foot close to So
600. all of which expense I will under
take to finance myself
However in view of the great good
that would accrue to Hawaii 1 ask as
subsidy or bonus that the public
furnish us with transportation from
Honolulu to st. Louis and return, with
the understanding that if the venture
proves a success financially, the
amount thus expended is to be return
ed the contributors.
This bonus will serve as a guarantee
TO the pubic mat she band will be re-