The Norfolk weekly news-journal., 1904-04-22

]
start. \ number of Wholesale mor
chants here are doing business in
mighty good shape and some of the
retailers find that their greatest in
come is not from local patronage but
from the new northwest Many ol
them have increased that outside
trade during the past twelvemonth
and those who have not are losing
sight OF a really worthwhile and alb.
solutely tangible opportunity.
Every man who goes out into this
territory with Norfolk enterprise. ad.
vertises Norfolk that much and
brings that much more patronage to
the city, If that branching out cant
be done on the part of all of the bust
ness interests, in unison and pulling
together, it can at least be done in
dividually, one at n time, and that is
the way ii is being done. And from
the manner in which the commercial
club declines to get together and
from the manner in which effective
systems and plans are not developed
1t would appear that the work must
be done quite entirely by the indi
vdual
Must Work Together
But while the work of development
can be done that way if it has to, it
must be necessarily very much slower
than though it were by the combined
efforts of ALL The News has been
trying TO do its share toward this de
NcIopment and toward this adyortis.
ing OF the city. The merchants of
NorloIk nave looked upon the citort
'''|N as 'hIIa S play because ol the
iic' 'haj very lew oi them know
anything about thai country and its
possibilities. Many OF them have
been benefited by the advertising
"n''I Ihe News mas gwen TO the
Guy ''TouHh I'S gong out uallE 10
every town III 'he diStrict ana INTO
the MONIES Oh over z,ooo people buI
'hey nave regarded lnat territory, Tor
al 'l'a.' aS out " 'ne'r sphere ana
= t.'','7 .'0 '1'''o,N '"''' :, was e''"
y,
-,"' wy ''''''' ''''''' ,''"' '''','
20 70 ,,r',,I ,"ocJ %, "ne,'' "po" ,"e ''' eo''
,,'.,. ,.,rl ''
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''','9 i,. '. wv w
.r ',,''' ,.', ','u eD,"e D"0', ~, ~ ''oo
',, '' ' may -, '''o'
o., 49, iio'i' "''
'''' ""S " '''' "eeN' anu '''e
.''l ",T WV '"',' "", wv, ',i"' 'g,i
,o' "i'' '''' ~" u ''''N'S 'n"V ne
news IL ever" "he'e' an" '""' 'no
7eI'Ice lS app'eclat'u ny l'e outSiu-
els constantly n'oi' an" "'ole an"
Jh"O '"e 'do. VI i'S pel"S Iedu SIN
'i,i'' NE'N - P'O""'l"7 So"" lo'
'u''9 ior No'l"iN'
some 10 NOT Appreciate
AN" YET one NorlolN business man
20 Whoh that peneit TO Norlolk was
last week inquired, wond-
arlngly 'Why what Is me News DO
ng Tor NOrtoIkf'
One retail dealer sold a large bill
If goods to a man from Butte be
cause that mans attention had been
drawn to Norfolk by The News. 1t
stands to reason that he could sell
more if he would definitely draw the
attention of the new northwest to his
own store, But he thinks "he can't
get results" and consequently doesn't
try. though he hasn't tested the new
medium.
Another business man-several--
because The News is sent
out of Norfolk at very low rate,
while as a matter of fact the rate is
made merely to reach more out
side people and thus more thoroughly
advertise the town. at the same time
making it possible to give to Norfolk
a telegraphic newspaper which is not
to be compared with any other paper
in the state of Nebraska outside of
Omaha and Lincoln.
AS a matter of fact, all papers
which build I'D outside circulations
do so by giving low rates outside as
an instance of which in Nebraska