The Kimball graphic. (Kimball, Brule County, Dakota [S.D.]) 1883-1905, 1904-01-01
KIMBALL SOUTH DAKOTA, FRIDAY, JANUARY
RIGHT FROM THE SHOULDER
Business Men VINO DO Not Advertise
Are Standing In Their Own ll3ht And
EncOura1lnS CatalOf fue Houses

Encouraging Catalogue Houses
Clark Republic: The merchants at
Armour are organizing to fight the
catalogue houses and their patrons.
Unless they are willing to advertise as
the catalogue houses are advertising
they may as we'll throw up the fight
Now and then there is local mer-
chant who appreciates advertising,
but many of them do not, and, mark
the prediction, unless there is a change
for the better, the newspapers will be
with the catalogue houses. The catalo-
que houses spend thousands and
thousands of dollars annually for
advertising. 1t pays them or they
wouldn't do it. If the average local
merchant spends a few dimes a month
on the local paper, he appears to
think he has done something wonder
ful in the way Of extravaganza and
charity ''to keep the paper goin'v
To hades with such a conception Of
advertising! 1t is an insult to the
community, to the intelligence that
conducts the civilization of the times,
that smells to heaven! The sooner
the average merchant educates him
self along advertising lines the better
it will be for him and the town. AS
matters are nov, you usually have to
spend whole lot of monkeying with
HIM to get the few dimes referred to-
got to argue advertising propositions
with him that don't go. ''see him at
his leisure" write his copy for him,
and often times on the flimsiest kind
of pretext he will order his ad in the
dim land Of dreams. And there you
are. The thing goes on thusly all the
while. Is it any wonder the news
/ papers are warming up the catalogue
houses? Occasionally you will find a
local merchant who is a good adver-
tiser, backs up what he says, holds
the custom the advertising brings
him, and prospers. There are no
baby acts about his advertising. He
is well balanced, has good sense, is
keen and appreclative, and is the man
that puts up the large brick block.
He is really the man-if you only
knew it-who stands between the
local newspaper and the catalogue
house. We are here to tell YOU that
were it not for him we know OF one
newspaper that would close contracts
with the catalogue houses like chair
lightning, which would take away
fifty per cent of the business of every
merchant on the townsite. The ide;
is simply this: we are here for busines
that's what we're here for and i
your average merchant, out of tn
essence Of his penuriousness, or from
any other motive, has no use for us
he simply drives US to the catalogu
house. The local newspaper prefers t
stand bv the merchants Of its ow
J community, wants to. but II the
won't let it, then they compel it t
stand by the merchants of some Othe
community who are reaching out atte
UI1C UIduc VI lUS lOGd1lUy. L nS sAdIuACI
over the county, who are readin
!. these lines, Mr.. Average Merchan
as you are reading them, will see tt
business of our position and endor
it, and will do mail order buslne'
whenever they feel like it, just as son
Of them are doing now. The Abe
deen Daily News and The Watertou
Daily Public Opinion have alreat
lead off with encouraging words II
the catalogue house, and many OF Il
weekly papers are gradually changil
their tone. This is greatly to be regre
ted, but evidently if the local mercha
prefers it that way he can have
that way.
Just Heard of S. D's Capital
Sioux City Tribune: What is far
after all? The Council Bluffs No