The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1904-05-17
rImE 10 GET ToeETngR

TIME TO GET TOGETHER.
ID w. sLOAN.s COMMENT in yes
N. terday's Herald on Utah's fail
ure to advertise her resources and Op-
portunities is timely and true. Mr..
Sloan bases his statements on personal
observation Of what California is doing,
bat ne might have gone further ana
said that practically every live COM
1nunity, not only in the west but an
over the country is letting the world
know what il has TO ofler by way Of
attraction either for home-seekers or
investors. or both.
California is probably the most nota-
bic example Of intelligent, organized
publicity and the results that can be
secured by such a systematic campaign,
and Los Angeles is the most cOnvinc-
ing demonstration In this country of
what can be done by weu-directed ex-
penditure of money for advertising.
No city in the country has made such
growth IN a decade; no such city has
secured such an influx OF desirable
citizens; no city has added SO greatly
10 its wealth and atuactiveuess as Los
Angeles III may be said that Los AM
geles has exceptional advantages in its
climate and location. That is only par
TALLY true. Southern California does
have a great climate, but it is not
alone in that. 1t has some advantages
of natural resources which other local
titles do not possess, but the great fac
3D. Tor in the development of Los Angeles
is the character OF. its citizens, their
energy, progressveness. and. above
all. their willingness to abandon all
personal differences and. dislikes in
common determination to boost" Los
Angeles.
They make it pleasant for strangers
visiting there; they talk Los Angeles
in the street cars. on trains when they
travel, in the public pTints wherever
they have opportunity; they write Los
Angeles in their letters and when they
can't get at people any other way they
go out after them with printed litera-
ure. in the magazines and In every
printed form available.
II has cost the city and its public
spirited citizens some money TO carry
on this campaign. but it has paid a hun
drad possibly a thousand dollars, for
every dollar of outlay. So it is today
that Los Angeles is very close TO New
York and Chicago ina the amount being
spent for new buildings; it is gaining
in population more rapidly than any
city i'm the country Of its class; IL has
the finest educational facilities, the tn-
est public service In most regards 10
be haG I'm the west. one Of its news
.rapers. The Times. carries more adyer-
,tising at high rates than any neWspa-
Ter in the country except one in Chica-
so and one in New York. on occasions
it carries more columns of advertising
than either the Chicago Tribune or the
New York Herald, both leaders of all
the daily publications jim America.
such developments are not matters
OF chance; they are the result of CO.
operation among people who know the
advantage of working together for the
welfare of their city. Colorado, a near
neighbor of Utah, IS another example
of the good TO be done by organization
and corporation Colorado has no
better climate than Ulal, III as good; 1t
has no greater resources either In min
erals. agriculture or horticulture. It's
politicians fight as bitterly, its mer-
chants have as keen rivalry, its news
papers compete as strenu0usly as i'm
anv state: but If the advantages Of
Colorado are under discussion they
are all as one man. Attack Colorado.
even indirectly. and you win find the
whole state on your trail; praise her
and an Colorado is your friend.
The moral needs no diagram 10 aid
comprehension. Utah has a magnid-
cent climate. its cities have a great
advantage ia the commercial control
or a large and rich area Of territory i'm
which they have no near competitor
outside the state; the mines here are
wonderfully productive and permanentf
the smeIters are modern. employ great
bodies of men and offer a close market
for all the ore offered; the farmer and
market gardener have consumers all
most az their doors To take all their
produce at good prices for cash. The
wholesale merchant IS particularly well
situated iu the extent of country
through which goods may be disribut-
al from here at a profit. New settlers
Sd .hls ana adjoining states. new irri-
CATION projects which are opening land
Tor settlement new railroad c0nsuuc-
ton which is developing a hitherto i'm
accessible mining res.on-au these adj
vantages make Utah worth talking
about and boosting.