The Savannah morning news., 1904-07-14
EynchburE, virginia.

In the development along the line
of business, evolution of so vast ma
ture has been the principle governing
the practice of trade that the success
full merchant of to-day deserves to be
classed among the professional men if
study and knowledge are to be taken
as the basis of classification
So many and so complicated are the
questions that the up-to-date man of
business must consider and answer
with the least possible delay that one
high up in such affairs has estimated
ones diligence by the number of de-
cisions made every five minutes. No
text books outlining the plan to be
pursued in the event of given condi-
tions have been or ever can be devised
to safeguard the pathway of the trades
man of the present. He must meet
situations unaided except by the
application of innumerable principles
and policies that the long study of
conditions create within him. in the
form of what the world calls resource.
The man of resource is the professional
student of cause and effect, and the
measure of success is often limited by
veloped.
Around certain geographical centers
there seems to have been attracted
by the mere magnetism of kindred
qualities a greater collection of the ex-
ponents of the advanced principles of
business than are found to exist else
where. In such places the example set
by the leaders is quickly followed and
the natural result is found in the high
Nf
where the man in the counting room
or at the head of the department ranks
justly with the jurist and the doctor.
AS an example of one of these COM
munities there may be mentioned the
city of Lynchburg. Va. AS point on
the geographical map it may seem to
resemble many other cities, but as a
point on the business plat of the ma
ton it ranks way up with the leaders.
Here the science of business is prac-
ticed by professionals purely, and the
primary principles of trade have been
ramified until perfection is attained
and the intricacies of supply and de-
mand satisfactorily solved. For acu-
men and sagacity, sound and conserva-
tive square dealing with full values,
financing. transportation and accuracy
in knowledge of the wants of the con-
sumner, the merchantmen of Lynch
DurR are at the neaQ OF the llSL. IneY
have gone into the matter of volume
and small margins as against small
business and large profits and settled
in favor of the former proposition as
conducting to the greatest good for the
greatest number. The maximum of
distribution with a minimum margin
above the cost of operations to the dis
tributor is the line along which they
work. The effect of this is that their
transactions aggregate something
enormous, and the consumer reaps the
benefit in the small cost he is put to
in order to supply his daily needs To
successfully consummate these condi-
tions they have developed from OBJ
security into great importance. and with
every line represented they push their
business into every territory obtain
able. Their enterprise is attracting the
attention of every seeker for goods and
is exciting the apprehension of the
largest markets of the country. They
are in active competition with every
city OF size in the North and East and
proudly boast that they meet all prices.
They advertise and they know how to
advertise. They invite buyers to come
and purchase their goods, and they
pay the railroad fare of those who ac-
cept the invitation.
1t is matter of pride to call atten-
ton to Lynchburg, Va, and to feel
that the South has such city to point
to.