Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1904-04-09

comhlned--is and has been Tor haH
century the favored shopping district
OF royalty, wealth and aristoCracy. It
As the Mecca OF Fashions pilgrims
from all over the earth. and particular
~ from all over the United States. And
Il Is as dingy and grimy and little
and shabby outside as its shops are
gorgeous inside Few buildings In the
street are over three stories high.
OF DECENT WIDTlk
Bond street senior is Of decent width
for a London street-but Bond street
Junior is "A degenerate offspring Of the
older and shorter street II goes only
few yards on It's own hook when Ii
contracts It's roadway and narrows us
Sidewalks To few feet. and WObble5
q bit here ana there as though IN It's
infancy Il had been uncertain as u
the course II should follow through the
cabbage patches and turnip fields.
Externally most OF the shops are not
much to look at Few Of them 90 In
for window displays, they never hold
bargain sales; they make no appeals to
the crowd theV sCorn % have recourse
70 any Of the ordinary methods II at
tracing custom, By their very avoid
ance Of all show and glitter they pro-
claim the wide gulf OF cxclusiyene.s
which separates them from the garish
shops of Regent street, oxford street
and Plccadllly. before which gaping
crowds may always De found They
consider themselves the real thing
aud az long as their wealthy and ar.
istocratc customers take them az their
own estimate and are content to pay
for their wares much more than they
would have to pay elsewhere. they win
continue the recognized drbiters Of
London fashions both masculine aud
feminine.
Why Bond street, narrow and I'M
slightly as II Is, should be thus favored
by the social elect IL ut FIRST mystery
TO the casual observer But 1t Is
mystery that Is soon solved Royal
patronage and flunkeysm have made
Pond street and relieved II OF the ne
ccssity Of hustling for trade. Royalty
has put the seal Of It's approval on
Bond street, and where royalty points
the way; wealth obsequIously follows,
FROM PICCADlLLY
When you enter Bond street from
Piccadilly. the first shop encountered
on the left hand side Is q bakers. OC-
cupylng a corner site II has frontage
both on Piccadilly and Bond street, In
appearance II II very ordinary sort Of
shop, One would not have to 60 far
IN any American city TO find one more
attractive 10 the eye. But signs pro-
claim 10 all ana sundry that by royal
warrants the knoaders Of dough within
have been appointed bakers to her ma
testy. the queen, his royal highness, the
Prince OF Wales, and other memb rs
OF the royal family. And II Is a signih-
cant fact that n is not IN the PIccadlly
windows of the shop but in those fac
Ing Bond street, that the royal war
rents are displayed Piccadllly Is by
far the finer and most imposing street
OF the two but Piccadllly has never
been taken specially under royal pro-
lection.
THE LUCKY BAKERS.
Two doors from the lucky bakers Is
quaint little old-fashioned shop In
the windows OF which are shown |
cheese, butter, eggs bacon and poultry. |
IT. any Of the small streets Of the big |
cities Of America II such a shop were |
seen, one would wonder how II came 10 |
be overlooked In the march of improve |
ment and escaped demolition. But this |
Insignificant shop has no reason |
10 apologize for Its presence. II has a
big pull with the royal family. Signs /
announce the propretors are not only /
"cheesemongers by appointment to his 4
rDQfaafU ba LinU ~ httl tln rt,ti 1
to the Duke OF Connaught "poulterers" /
TO the Duke Of Edinburgh and purveyors .
TO the king OF Sweden and the house of .
commons. The Duke Of Edinburgh, who 1
became the Prince of Saxe-Coburg
Gotha, has been dead some years, but |
the memory Of his patronage still !
counts for something,
THE CHEEsEMONGERs
Sandwlohed In between the cheese.
mongerS' and the bakers Is a cigar
shop on which Is emblazoned the royal
coat OF arms A document, framed and |
hung In the window, gives the author
ity for displaying the proud heraldic
device, II reads: You are hereby APP
pointed cigar merchant to his majesty |
the king. Given under my hand and
seal at Buckingham Palace this 23rd
day Of July, 1901, In the first year OF
his majesty's reign Then follows the
ileglble signature OF the keeper of his
majesty's privy purse" II Is royal
warrant, and TO a British tradesmon,
counts for more as an advertisement
than does standing page In a Sunday
newspaper on the other side.
As one continues his course through
Bond street It Is seen that these royal
warrants have been lavIshy bestowed
there. Two other cigar dealers proudly
display them, one OF whom enjoys the
additional distinction OF being "tobac-
conlst TO the king
ROYAL WARRANTS.
Time was when royal warrants pos
sessed potent powers and might get
mans head cut of, but In these days Of
democracy their chief func.
tl0n seems 10 be 10 help tradesmcn sell
their wares, And perhaps some day
radical parliament may put lis foot
down on them as interfering with the
free play Of competition, and the bcnc.
hcent law Of the survival OF the lttest
But meanwhile Bond street n0uushcs on
them and has no difficulty In maintain.
Ing lis steep prices despite the compou.
tion Of less favored regions