The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1904-02-21

lANs 10 De QcIlN60 hEOiA lucSe luoucAu SCI
entihc machines and apparatus"
Exactly so. We are regular graduates
in every department of the medical and
surgical sciences; do a regular and legiti-
mate business. ever endeavoring to give
our patients not only. the very best of
medical treatment. but the benefits Of ev-
cry acknowledgements device which the
skill, experience and ingenuity Of man
has invented and demonstrated Of utility
in the curing Of patients
Doctor. do you find 1t profitable to
advertise your business7"
"of course we do, else we would not
do So"
do you think it in accordance with
the best interests from an ethical point
of view to do so?'
Certainly we do. Having expended
years of labor in the study and prepara-
ton necessary for the treatment of a
special class of diseases, and having ex-
pended thousands of dollars in the pur-
chase of such equipments as are neces-
sary to enable us to do the wonderful
work we are doing, we feel it would be
an injustice to suffering humanity to
hide our candle under a bushel and not
let our light shine"
But, doctor, does the public ever con-
found you through your advertisements
| Oh ND nd
vertising sharks. whose loud and bonn
bastic pretensions so disgust them?"
Unfortunately, we fear that strangers,
unacquainted with us, may sometimes do
So but you will note that we never stoop
to the fraudulent and deceptive methods
so usually pursued and followed in the
advertisements of that class of men. You
never find in our advertisements such
phrases as Not dollar need be paid un-
til cured we never fail to cure a case
we undertake. Great original discov-
cry Free treatment ETC.. etc. These
things are relegated by US to that hy-
ena class of man-eaters. If we should
ever be driven to the necessity of obtain
ing money by such nefarious methods
as they employ we would rather take
gun and go out on the highway and be-
come highway robbers. We would prefer
the latter method of subscribing our needs
to that immeasurably loathesome, dis
gushing and contemplate plan pursued by
them of robbing the sick and afflicted.
We believe highway robbery an honor
able occupation and more excusable in the
sight of God than the fiendish practice
Of certain classes of advertising sharks
whose living is obtained by their impo-
stion upon the credulous and unsophisl
Gated victims who are lured into their
hands by such lying deceptive and un-
reasonable pretensions as are usually set
forth in their advertisements and made
conspicuous by such phraseology as above
quoted
Doctor, what class of people patronize
you most ladies' or gentlemen"
ut is hard to say. We treat hundreds
of both sexes all the time. or course wc
cater to the better class of people all the
time, and prefer the patronage of the re.
fined and most intelligent. but at the same
time we have, we believe, in a reasonable
degree, that common fellow-feeling and
love for the brotherhood of mankind, and
the humblest man or woman, no matter
what their cast of fortune be, will, If they
apply TO us and we accept their case,
receive the same attention and assiduous
efforts that we would bestow If they were
clothed in purple. decked with diamonds
and of royal birth.
I'm matters social and political we have
our preferences, and are as exclusive
along those lines as all free men have a
right to be- but in the matter of treating
our patients we make no distinction, CIV
ing no preference to either the rich or
poor, the high or low. having ever before
up only one aim-that is to do our very
best for each and every one alike, no
matter who he or she may be. And If any
difference is ever shown by us, and we
plead guilty in this particular some times,
but 1t only relates to our charges for SER
vices. We do, and always will, temper our
charges with mercy to those worthy Of
/ our consideration"
"Well, doctor, we thank you very much
for the time you have given US, and after
having investigated your claims for pre-
ferment by seeing the many advantages
you possess In the way Of chemical and
medical laboratory and great variety Of
electric and acknowledgements apparatus
light cabinets, thermo-therapeutic devices,
massage machines and surgical parapher-
MALTA, etc., we are pleased to proclaim to
our people who have not yet awaited them
selves Of the pleasure to be derived from
a visit to and inspection Of your inter-
esting collection the opinion Of The
Ledger that you are not only the best
equipped firm in Birmingham, but in all
Alabama, and we bespeak for you the
patronage of the public, which you so
richly deserve Our visit and inspection
has indeed been revelation to US, and