The sea coast echo. [volume] (Bay Saint Louis, Miss.) 1892-current, 1904-11-12

r. hOauinEs snouiu William L.. Doug
las q Brocton ever write an autobiogra-
ply.
RepublIean ana Denosrsss ana ass
ss'sAishff 6fz th9 sltatiod x 1 Demo
<A'Ie gJVsfilof by i Bnlf6iitg of as.7io
ina Hsstc which vent for Roosevelt by
s6.27s, are trying to tell how Il hap
pened. But after making al allowances
for the political errors of John l.. Bates.
who was candidate for reelection, the
fact remains undisputed that Mr.. Doug
las stupendous victory is very largely
due to the fact that no other man is SO
familiarly known In Massachusetts as
the BrOcton shoe manufacturer.
DEFEAT IN vBToEs.
Republicans say Bates lost because OF
these things: His vetoe OF the overtime
bill, which made every labor union his
enemy; his yetoe of the bounty bill.
which alienated every Grand Army Vet
eran; shis appointment of Judge En-
mons as chairman Of the Boston Police
Board, which was particularly annoying
to a large part Of the city, and his evil
dent hostility to the State Board of AR-
riculture, which turned the farmers
against him. To these four things Mr..
Douglas supporters add fifth, the de-
mand OF the people of Massachusetts for
tariff reform and some measure OF Cana
dian reciprocity. Mr. Douglas himself
on Wednesday said:
my election signifies that the people
are opposed to the tariff system, which
handicaps our manufacturing industries
and makes the cost Of living too high"
But under all these surface causes for
the overwhelming triumph ofMr. DOUG
las is the foundation of the feeling OF
personal acquaintanceship which every
body has toward him.
SHOEMAKER TO GOVERNOR.
Born fifty-nine years ago, poor boy,
in the town of Plymouth, Mr.. Douglas
has had career consistently successful.
He became shoe-maker's apprentice.
learned his trade thoroughly, was care
full Of his earnings, and when he was 81
was proprietor of shoe factory, a very
small one,
AS his business grew he began to ad-
vertise, with the result that he moved
every few years into larger building.
Others began to initiate his methods,
and to protect his growing business he
adopted as a trademark his own portrait
For many years now the leading news
papers and magazines of the country
have contained his likeness in his ad-
vertisements, and the business has grown
until the demand for w. L. Douglas
shoes has built un the largest shoe fac
tory in the world 1t is curious fact
that not infrequently letters from far
distant points are received at the facto-
ry In Brockton which bear nothing in
the shape Of an address except portrait
Of Mr.. Douglas cut from one of his ad-
vertsements and pasted on the envelope.
PRINTERS INK IN POLITICS.
A thorough believer in newspaper ad-
vertising because he knows it has built
up for him business OF 5000, 600 a
year, Mr.. Douglas applied it to his cam
baigh for Governor. Years ago, before
he ever dreamed Of being candidate
for office, he.was heard to say that even
a candidate for President could we'll af-
ford to advertise, that advertising would
make yotea,
In the campaign just closed nearly all
the money he contributed to the State
Democratic COMMITTEE, was, by his di-
reetion, expended in advertising. All
the dailies Of Boston and many OF the
other papers Of the State have contain
ed full-page "ads., +" strikingly made up,
and great amount Of advertising in a
smaller way was done. In fact, he ap-
piled to his campaign the precise meth
ods which had made his private business
huge success.
EMpInYEa WELL pam