The leader., 1904-11-30
All AdyeftIsIne CAMPAIGN.

80
The campaign just closed has
been one in which advertising
played a very important part.
| The national Republican commit
tee recognized tie value of adver-
|tising, and some Of the best writ
ten articles from its point of view
were inserted il the magazines
land weekly publications. The
columns of Golfers, Harper's and
1.-THE Saturday Evening Post we're
freely used, as were the columns
lof all the leading magazines.
These advertisements were SO
marked by the publications in
which they were inserted, vet
they were read by thousands of
people. They were gotten up in
very attractive manner and told
THAT the committee desired to con-
lvey. In addition TO this adver-
Etising, which was paid for at reg
ular space rates, President Roose-
welt is the best advertised man on
| the habitable globe today. He
has kept before the public, and
done SO very adroitly.
Douglass IN Massachusetts, who
rode the Republican tidal wave in
| that State and landed in the gov
ernor's Office, is the best advertis-
led man in the State, and one of
| the best advertised men in the
United States. He worked him-
Iself up from a poor man, and has
spent millions of dollars adyertis-
ling his shoes. When he ran for
Office he pursued the same tactics.
He inserted page advertisements
in all the leading papers of his
State, Republican as we'll as Dem
ocrat, advertising his merits as a
candidate. The people accepted
these advertisements at their face
value. johnson Of Minnesota,
another Democrat, owes his cleo
tion to advertising. The Repub-
licans about two weeks before the
election, got out a circular to the
effect that Johnson's father was
an inmate of a poor house when
johnson was boy and that he
had helped his mother take in
washing. johnson saw it was a
good thing to push along, so he
advertised in all the papers Of the
State that the Republicans had
told the truth on him, that his
mother did have to take in wash
ing, and that he helped her. He
told plain, straightforward story
in these advertisements, and the
result was manifest on election
day. Folk is another man who is
we'll advertised, and he rode the
Roosevelt tidal wave into the gov
ernor's Office. The campaign has
certainly demonstrated that adyer-
tising pays, and pays big. Jack
son Evening News.
Kew. Y. W. Crlsler, who has
served as pastor of the Brookha-
ven Methodist church during four
years past, preached his last SER
mon Of the term allotted him, on
last Sunday night. Sunday morn
ing there were not enough pews
to hold the congregation and
there was a large crowd that gave
him audience on that evening.
Much has been accomplished DUR
ing Mr.. Crisler's itineracy here;
and advance steps have been TAX
en- both in spiritual and material
things that but for him might
never have been compassed. The
handsome church in which he
held his last service is d monument
to his memory, his successful min
istry and heroic service. AS a
minister Of the Gospel, as citi-
zen, as a friend, Mr.. Crisler
stands unexcelled BIZ any who has
preceded him in this pulpit; and
all classes and creeds part with
him with reluctance and sincere
regret. May his lines fall in
pleasant places always.