The Coeur d'Alene press. (Coeur d'Alene, Idaho) 1892-1907, 1904-12-03
BELIEVES N NEWSPAPERS
ADVERTISING ELECTS DOUGLAS
The nsasktaa shss Mas liant Buslnsss
~ Usinw PFintsF's Ink ana Applied
the same Methods Of advertising in
the ssAssaehass.ss campaiKn.

A preaa report from Boston sayA
that there seems to be more than
politics Ia the remarkable victory Of
VIM. l.. Douglas. shoe manufacturer,
In his race for governor Of Masaaehu-
setss. II IL an object lesson, an tina.
posing one, Of the value Of printers
Ink. A. y result of II, newspaper
advertising is likely TO Hgure more
prominently hereafter In big poiiti.
cal campaigns.
Dongias was elected Of course. be-
cause he stood for certain principles.
There is no doubt Of that. But the
point Il that be achieved amazing 70.
suits because, through the newspapers
he let every voter know what thoss
principles we're and why be- advocated
them. II was q campaign Of ednca.
tion. Voters we're not left 10 guess
As 10 wbeFe Mr.. DouglRa stood. They
read the newspapers aud In tho news
papers Douglas talked 10 ali u them.
In having . good Issue Douglas did
not differ IRON thousands Of cAndi.
dates Who hare run for ofiice. Ia the
Wholesale nss Of neWspaPer ndveFtls.
ing eoInmna. hls campaign manage.
ment was unique.
OthaF candidates with coed tissues
hare heen Ia the habit % using cut
Of date and hackneyed means os pro-
claiming them. They have expected
voters 10 absorb thesa high pFlnci.
piles from ths glow Of torches and the
uelae Of campaign bands. They have
relied on the edueatlon Of voters by
sPpllbindeFa- Most Of tho people 50
20 q campaign celebration ~ 10 .
picnic. Comparatively fee, IN ths
hnbab aud oxcilsment and dense
crowd are able 70 set instruction. OF
even % ho@r. la pianear days poll
teal doctrine couia ba spread only
thFunkh the medium Of apeaksFp Ia
sheas days when the cities are flooded
.wilh cent newspapers and The rural
frea delivery places daily papers
within the reach of most Of che
farmers, voters do NOT need 10 60 out
on frosty nighta for politics and
pnsamonia. They knew sa much u
the pendlns questions a. tbe oAndi.
dates themselves. Their minds are
made up long bsfoFs election.
with tho experience ot q successful
business man and q big advertiser.
Douglas saw cleaFly enough what
could bs done. lie permitted the
regular state committee 90 run hia
campaign IN tbs regular way. On
hls oun hook he placed, In clear
language. the reasons Why be- was
running for office. aud printed this
statement In the newspapers Ia every
Part Of the state. That hn and bic
issue should not bs forgotten be
reiterated time and again. They were
constantly before the people. No
man could decide how he was going
TO vote without having Douglas 10
lnind lie might decide against
Douglas bnt the latter al least bad
show. Every voter knew Douglas was
running for governor, and exactly
why.
Tho result was that while Rooso-
velt. republican, swept thc state With
a plurality Of SO. ZOO. Douglas,
democratic, defeated HE opponent by
80, 900. Politicians generally seem
disposed TO take the Lesson TO heart
and 10 give more heed 60 the news-
papers.
Douglas, In a clear cut statement,
explaining his victory, says:
81 was elected because made my
fight upon q single, live human Issue
which reached straight Into the 10.
innate everyday affairs Of men and
women because Of that Issue and a
generous use Of publicity. Advertla.
Ing had made my business pay and
used it 20 the limit Ia aroasing and
directing the sentiment which knew
to be widespread on the subject which
was our chief issue-reclproclty aud
tariff relief.
1.-THE central committee ran the
campaign ran the advertising
down at BrocktOn. From the outset
my idea was 10 keep our eight and
our Issue right before tho peopl0--to
keep IL just q little more In the pub.
lie view than the republican candi.
date. -
ansnraurats.,s asa,,.~. rsttmA