Alma record. (Alma, Mich.) 1878-1928, 1904-09-23
THE LEE MERCANTILE CO. 5
FIRST ANNUAL OPENING
Crowd Of $500 People Swarmed
Their Stores.
BEAUTIFUL GOODS FOR
THE PEOPLE To ADMIRE
They Wind Up the Week With a 10 Per
Cent Discount Sale.

The Lee Mercantile Co. had their
first annual opening Tuesday even
ing and to say that it was a success is
putting it mild indeed 1t was surely
the biggest event Of its kind ever held
in Alma, and by far the largest crowd
that was ever in the big store. Fully
=, 500 people entered their store TO admire
the elaborate stock of new goods. which
the management had promised the pub
lie they should see, and no one
was disappointed. To the contrary
every department was a surprise aud
the goods were displayed IN most
artistic and pleasing manner.
The doors were thrown open early i'm
the morning and the public given
most hearty welcome, to stay as late
at night as they wished. People drove
in for many miles from the surround.
ing country and the store was soon
packed. II was thought that a sufficient
number Of souvenirs had been u cha ed
50 every one could have one, but TO the
disappointment IF all they were exhaust
ed before the crowd were nearly sup
piled.
Everybody had full sway and were at
liberty TO wander whtrs ever they pleas
ed in the store. No goods were sold 70
anyone. and 20 the crowd stroled from
one department to another, admiring
the goods and decorations, aud listen
ing to music rendered by a concert
orchestra from Saginaw, and a Quartette
OF local talent consisting OF Miss Bessie
Hill, Miss Essy Hooper. Mr.. Chas
Adams and Mr.. Vern Wright; Miss
Winnie Teeven accompanist
On entering the dry good department
one heard mingled with the strains of
beautiful music, the exclamations of
admir- alton from the ladies and no
wonder for the first thing that met ones
view was show case filed with beauti.
ful display of up-to date collars of every
description neatly arranged with a white
background causing very pretty effect
also giving one great desire TO purchase
and many other things in delicately
tinted silks, dress trimmings, also ready
to wear silk skirts in all colors ami
styles, beautiful shades in up-to-date
fall shirt waists and in fact erything
along that line one could wish for in
fall and winter wear arranged so artisti-
cally with tastefully blended colors,
that it appe aled directly to the art in
one nature and for one moment one
could not held imagining oneself in
fairy land.
There were also grand display OF
the very latest styles in ladies three
quarter length coats OF Scotch mixture
and broadcloath. Selections can be
made from the very highest grade in
coats and suits, as Mr.. Lee has with
him +. II. Better, of the Stems and
Better Company, Of Cleveland Ohio,
who brought with him about 300 swell
up. to date garments Luxurious furs
we're TO be seen thrown over the counters
in picturesque confusions.
Messrs. Lee are certainly TO be con-
graduated on their fine line of millinery
and the tasteful arrangement OF that de-
partment. Several full-length mirrors,
with white lace curtains draped, form
ing background, with the latest styles
and colors in hats, made very pretty
picture.
The display of cut glass in the crock.
cry and glassware department, is worthy
OF mention. Miss Lulu Granger has
charge of that department and the goods
were arranged in a booth, with colored
| lights TO add artistically 20 their beauty.
They will wind up their week with a
rousing ten per cent reduction sale,
which commenced Wednesday and con-
tinues until Saturday, September q
Their biz ad. on another page Of this
paper Will tell you all about the good
| things they have 20 offer.