The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1904-08-03
PROGRESSIVE LYNcHBuRG
~,

4 LIN the development along Inc line OF
business, evolution Of SO vast nature
has been the principle governing the
practice OF trade that the successful mer-
lscl:anr& Of to-day deserves to be classed
among the professional men II study and
lknUwledg el ar.S$tO be taken as the basis
lfof clnsslfiGa ton. .s
| So many aud SO complicated are the
questions that the up-to-date man 81 OF
business must cons. d er& and answer with
1.-The least ossiblc delay that one hig $ur
Gin such affairs has estimated one'sSdill-
gencea by the number Of d cisions made
l3eyery five minutes n o text books out
lining the rlan TO be pursued In ths
event Of given conditions have been or
5eyor can be devised to safeguard the
pathway OF the trad esman Of the pres
Sent He must meet situations unaided
except by the application of 3innumerable
principles and policies that the long
study OF conditions create within him. IN
l8the form Of what the world II calls re-
isource. The MA u OF resource lis the pro-
fessiunl student of cause and effect and
the measure or su ccess Is Q item limited
by the standard to which this study is
developed. &. K 5S5 !;
Around certain geographical centers
there seems to have been attracted by
the mere ma gnetism of kindred qualities,
the advance principles Of business than
are found to- exist elsewhere. "a In such
PLACES the example set by the leaders
is quickly followed and the ma tural res
suit Is found in the highest stages Of
business Developments where the man
Iii the counting room or at the head Eof
the department ranks Justly with the
jurlst and :ks doctor.
AS an example of one OF these COM
munlties there may be mentioned the city
OF Lynchburg, Va. AS point on the
geographical man 1t may seem to re-.
semble many other cities, but as a point
on the business plat Of the nation 1t
ranks way UP with the leaders. Here
tho science Of business Is practiced by
professionals purely and the primary
principles or trade have been ramified
until perfection Is attained and the In
ttrlcaces Of supply and demand satlsfac-
torily solved. For aeumen and So gao atty,
sound and conservative square dealing
with full values. financing, transporta-
ton and accuracy in knowled sc OF the
wants Of tho consumer. the merchant
men Of I.yrchhurs5 are at the head of the
list, They have gone into the lnatter8of
volume and small margins as galnst
small business and large profits and set
tiled In favor OF the former proposition
as conducting q tn the greatest good for
the greatest plumber. The maximum Of
distribution with minimum margin
above tho cost CT operations to the dis
trltutcr Is ths line along which hey
work. The effect OF this is Z that their
transa ctions aggregate something enorm-
Gus and the consumer reaps the benefit
in tho small cost he is put ITO In orderto
supply his daily reeds, To successfully
consumnate those conditions they have
developed from nbscurity into great lnly
rortnncc and With every line represented
they push their business into every ter-
|.ritory ohtainanle, Their enterprises ID
attracting the attention Of every seeker
for goods and is exciting the apprehen-
sion OF tile largest markets of the coun-
try. They are Ii, eetiYe compet ltion with
every atty OF sic In the North and East
and proudly boast TINT they meet all
rrldes. They advertise and they know
how to advertise They. Invite buyers to
come and pnrrhase their goods and they
pay the railroad fare " those who ac-
cept the invitation
1t is with pride that we call attention
to I.ynchburg, Va, and are Glad to feel
that the South has such ascity 70 POINT