The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1904-03-15
DRUGGISTS SEE
PROSPERITY
In Their Fight Against =" Price
Cutters. They Get New Help.
The Mighty Weapon of Adver-
Using Contracts. One of the
WORLDS STRONGEST
Proprietary Medicine House
Wells & Richardson Co., Uses
Its Mighty Business Power in
the Retailers Favor. Make
Sweeping Concessions for Re-
tail Druggists Profits.

The retail druggists of this city, mem
bers of the n. A r. D., in the fight
against price cutting methods, have now
the strong support Of one OF the oldest
and most conservative proprietary houses
in the world, Wells & Richardson Co
who own, manufacture and advertise
Paine's Celery Compound. DR. PettingilI' s
Kidney-Wort Tablets. Lactated Food
Cereal Milk, Diamond Dyes ana many
other noted proprietary articles
The strongest bulwark tor the retailers
interests in the past has been the cooper
alton of this old and famous firm. which
now, under new management has taken
its stand more strongly than ever in favor
of the retail druggists
Incorporated in their contracts for their
great and costly advertising campaign Of
1904. is a clause by which they Immediate
ly cancel advertising in any paper that
prints an advertisement that offers any
of the Wells & Richardson Cos goods at
a cut price
They hold that the practice II price
cutting is unfair. and is only a cloak
for attempts To sell worthless substitutes.
and that it disappoints more people than
it benefits The price cutting druggist
who has only six bottles 10 sell at d
cut price may draw attention L. him
self by crying cut price loudly. lie
may draw a hundred people 10 his store.
thus ninety-four people when told that
the goods are ali sold are disappointed
and inconvenience. The honest. con-
sentative retailer never Eivts such an
answer. and always has The medicine
when called .for he does not SCH ~
cut price. because if he did not hav,
a fair profit on his sale he could not
serve the comfort and convenience Of his
neighborhood. His prosperity Is enjoyed
By the whole neighborhood u IS 20
these honest. conservative retail drug
cists that Wells < Richardson CO. ac-
cords it, powerful support
This powerful support 81 local enter
pTises coupled with the nov and nbera{
discounts which The Wells < Richard
son Co has made within the last fex
weeks. augurs Increased prosperity not
only for the retailer bat for ,h.s old
and s;M growing company. which f0r
generation has held the foremost posi-
ticn in American medicine
he retainer CUSTOMERS re-7Frffesl
in more ways than on hy this friendly
alliance between druggists and nauufac-
turer
The National Ass0zialiou n Ret g
Druggists. the most poNeTf8i orgsnfza-
ton in any trade. Is devotl-- itself carr
estly % this var - deceptive price e-t-
ginc ard substitution
President 3 Z. Prstchsrd - IRE Asso-
citation. said u The Wells a Richard
son Co. The nrru haz aIzays ~3d
Paine-s celery Compound IN M store fer
twenty years and have no Complaints (
from any % ny customer
The National Associate - Retail
DTrsgists. - which Ar PTitcha-3 Is
president, have therefor SCORED 2 great
triun,7h ia tbs decisive sElance z5th +
ore 81 the most psoWerfag ard Constructive /
proprietary Haed.ciae manufactures IN
The 1oElS-