Bisbee daily review., 1904-11-16

 Boston. Nov. 15.-'HOw Advertising Won a Governorship" might properly be one of his chapter headings should William L. Douglas. Of BroctOn, ever write an autobiography
 Republicans and Democrats alike had recovered somewhat today from their astonishment over the election of a Democratic Governor by a plurality of 35710 in a State which went for Roosevelt by S6,279. and everywhere were trying to tell each othr how it happened. But afer making all allow ancNs for the nolitical errors of Cover nor John L. Bates, who
 date for reelection, the fact remains undisputed that Mir. rNuglas stupend- GUS victory is very l. gely due to the fact that no other man IS so famiIiarly known in this State as the Broclton shoe manufacturer.
 Republicans say that Bates lost be cause of these things: His veto of the overtime bill, which made every labor uHno his enemy; his veto Of che boun- '-@- WAA@Au dl-GldtCu every Army veteran; bis appointment of Judge Emmons as chairman of the Boston police board. which was par toularly annoying to a large number of thc cfty, and his evident hostility to the State BOarC of Agriculture. which turned the farmers against him. To these four things Mir. Douglas support CTS add fifth, the demand of the peo- pie of Massachusetts for tariff reform and some measure of Canadian recipro- civ Mir Douglas himself today said ::
 My election signifies that the peo- pie are opposed to the present tariff system. which handicapps our manu- fa"'u~irg industries and makes the cost of living too high"
 P"t under al these surface causes for the overwhelming triumph of MT. ,Bou0las is the foundation of the feel ing of personal acquaintancaship which everybody has toward him.
 Bon fifty-nine years ago. a poor boy. in tNe town of Plymouth. Mir Douglas has had g. career consistetly successful He hAcsme a shoemaker's apprentice 1ea~ne7 his trade thoroughly. was care ful of his earnings. and when he was 3 was proprietor Of a shoe factory. a very small one.
 AS his business grew he began to advertise with the result that he nov ef every few years into a larger build ing. Others began to initiate his methods. and to protect his growing buelne he adopted as trademark bis own nortrait. For many years now the leading newspapers and magazines of the country have contained his like ness in advertisements. and the busi ness has grown until the demand for
 W. L Doug'as' shoes has buiiI up the largest shoe factory in the world It is a curious fact thar not infrecuently letters from distant points are received at the factory in Brocktor which bear nothing in the shape of ar address except a portrait of Mir Doug las cut from one of his advertisements and pasted On the envelope
 A thorough believer in newspaper ad vertising because he knows it hal built up for him a business of SS. COG 900 year, Mir. Douglas applied,it tC his campaign for Governor. Year ago, before he ever dreamed of beGEi a candidate for office, he was heard t say that even a candidate for Presiden could well afford to advertise, that ad vertising would make votes
 In the campaign just closed nearl all the money he contributed 10 th Democratic state committee was, b his direction, expended in advertisins All the dailies of Boston and many C the o her papers of the State have cOr tained full-page ads, strikingIy mad up, and 9 great amount of advertisin in smaller way was done. In fac he applied to his campaign the precis else methods which has made his pr vate beusiness a huge success.