The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1904-04-13
N. W. AVER & SONS
35TH BIRTHDAY
Great Advertising Firm Started
in One Room With $3.50 Capt.
tai - Has Since Transacted
Business of S35, 100000

The firm of n W. Aver & Son of this
city, the largest advertising agency in
the United States, celebrated yesterday
the thirty-lifth anniversary OF a business
whose success and growth can be meas
ured only by the progress of advertising
itself in this country.
Starting al a time when the immense
resource and power Of modern advertis-
ing Were unknown. y. w Aver and his
son, +. w. Aver entered the field with
the idea of making it business and con-
Quoting that business along Philadelphia
methods.
They started, father and son. in room
only twenty feet square. on Sansom
street. near Seventh, near the present
Press building. on April l. 1859 Their
capital was $50. and "a Nr +. W AVER
the present head Of the ffrm. laughingiy
said yesterday: Father was the head
was the office boy. and we were equal
partners"
With this capital the firm proceeded
to develop newspaper advertising and IN
the first year did a business Of Sl5.o09 In
the thirty-four years since they have fur
nished to the newspapers Of the United
States a total Of more than 81. 100000 of
advertising. Today they are dealing with
1890 publications and their payments to
these average $1,000 n day. or. roughly
speaking. 10000 a year.
"Kept Everiastingly At H."
This enormous business enterprise was
started with the settled conviction that
Philadelphia was the city IN which II
could be made a success. ard that Phiia-
delphia business methods would make IL
a success. In the little room on SAMSON
street father and son adopted the now
well known Philadelphia motto. Keeping
everlastingIy at IL brings success" on
the walls Of the two entire floors of the
Mariner and Merchant building. ~ Third
and Chestnut streets. and she two Goors
Of press and work rooms In the rear that
motto IS today engraved FOR the 20 en-
ployes Of the big firm to read.
In 1879 " " Aver passed 10 his rest
and left the business and the name 20
his son. T w Aver who then took into
his partnership an enployc named George
q. Wallace. who died iu 1sS7 Before wal
laces death another emrloye. Henry ~
Mckinney. had been taken into the firm
in Is75. and finally Albert Q Rra6foTd and
Jarvis a Wood were made partners IN
ises they also having como up th~orzh
the business These last three partners.
together with r W aver. conduct the
business today
In 1875 increasing trade brought fhe arrn
to the then new Times" building. a.
Eighth and Chestnut streets whore H
"a
Times" moved IN. During twenty-five
years y ". Aver = Sons gradually
spread r7tl they occupied al the upoer
floors. Then TREY rnoved 20 their prcser.
quarters AZ Third and Cheetrut. on fhe
site by the way. of THE fist ahvertlsiHs
agency in America. which was ssfsbllsh-
81 BY volney p. Palmer n iss1.
story Of Success.
speaksnE q the immense groTih - ID
vertising. r y Aver. tre veteran mem
her - the firm said yeateTdaF
There was hardly euch q fbns as sd
vertls.ng untg after tse c.vil var Then
the country began % fesi its uuecie sad
20 stretch 90, into new lines- VFe have
seen great evo5uti1n in iotrualisrs
when we stsr-~d 5, we ln tne cays II
IAae Ntfhl- IL lF.Er f-s-..- - F7-f
rover There were fhs ToisTs Bisda
the Atlanta -Conatltuffoa-- Cosrns3 P0T- 4
reys Pres s-d ths Nex York Tr1hons' I
ard Sun Pat ro~ inorsassa ;-1F'ai f. 4
ciiitiez have reaaer=d the daily st1er she
vehicle q news sn every pa = siss eosia- 4
try TIE farmer - rufes trnrn 'ta cisy 4
gets ir the saras 6sr t e issuee
Tee th's g. ;ts cay = fhe fsiiT- sr9 4
more ard mere = fhs pahLc 6sa~reirs 4
upon &; sor zu soooVot - shat g csnHsss .
r-~rso1sliy - ard hszrs srf rneFs srd 4
-sre H. Advertiser 81 ssreuadlrg uFea y 4
10 eel ~ p1o1ie thaf - rsE77f Easet
rersoraIsT = thss Ta>ts ~ nar - ss1
do 7 thirk asverrls lsiz-E wiii 5fessEss-
Yes We heFaz - fke dsFs Essa Essplsz
were not asTsTrisess wtsu hgsszFss sns-
.hozrhs 8. AZ rs1hi - rHakers - pztsr;
neslesres 90 asvssftze h~ss1sa resy ssre
tr bgloE EFesf rsors Bgs sar
suza- h-esl his-uits ard ~ Ike -
xhsch r-ossp weTs eiaee Z 1as fH7sxA.
hsrs was 10 asArgir flr zssrr2ss1aG
That zas t@e sesz &C started - ssa-