The San Francisco call., 1904-02-04
LEADING HOME PAPER.


attention OF advertisers and the reading public gen
orally to its Sunday edition for the last day in
January. Not because that issue differs widely from
bate previous issues but because it of the largest
editions point of circulation outside of special holiday
numbers printed by this paper since established in
1856 OF the issue OF Sunday, January 81, there
printed and distributed 8544o full and complete copies
of forty-four pages each This enormous total is
equaed by only other Francisco paper and the
number OF daily publications of Chicago to reach
large distribution be counted the fingers of
hand The of paper required in its produc
ton exceeded fifty thousand pounds
When the present proprietor assumed control of The
Call in 1907 its circulation did exceed $4,000 copies
and the Sunday issue made UP of from twentyfour
to twenty-eight pages; one required in its
production and the type set by hand At present
three Hoe quadrupe presses employed and the type
is set by sixteen Mcrgenhaler e-setting machines
The magazine section alone is made of sixteen pages
of the latest and best literature and contains
examples OF the best newspaper art work, Last Sun
days issue contained the first nsalment of Booth Tark
ingtons most popular novel, THE Two Vanrevels"
OF book and reviews short stories by the
best fiction writers of the day. fashion articles for
men, important papers the world at large and two
pages devoted the affairs of childhood 1t is this
careful attention the requirements of the reading
public. superior service at home and abroad
sistent and expressed in its editorial
columns which have served increase the papers popu
lary and place 1t the high road to success.
OF the entire Sunday edition less than FIVE per
about 1000 copies free exchanges, copies
advertisers Office files, etc. leaving net paid circulation
served by carriers through the mall sold by news
boys and at news stands and trains, in excess of
$1,000 copies. This is of special value of ad
vertisng space, they thus in possession of posi-
tive guarantee that their placed be-
fore large number of regular paying subscribers
On the very low estimate of three readers each paper
therefore, advertiser able to place his
ment before quarter of million of people, each
having many wants to be satisfied
While making special reference to the Sunday issue
the daily edition of The Call be overlooked
The total distribution of the daily edition. independently
of the Sunday issue, during 1908 IoIo3o74 COPIES
average daily circulation of oo34 For months The
Call has devoted a large amount of space, time and
money the preparation and publication of articles
latng the industries of the State particularly
Central and Northern California Large numbers of the
issues containing this special matter bought by differ
organizations and distributed throughout the East
creating added interest in CaIifornas
proving important factor in inducing to
the coast.
The advertising columns of The Call kept free
possible from Objectionable matter and the paper
established the leading home paper of the Pacific
larger percentage of its circulation in the homes of
people of intelligence and discrimination than any other
newspaper published in California. The circulation
cords of The Call alays open for the inspection of
legitimate advertisers.