The Montgomery advertiser., 1904-10-26

| the city and county or montgomery ment the funds raised by the Commit l tee.
 the Association once gets together on | the advertising movement it would be an easy matter to let the world know i that Montgomery is second to no city
 of the South"
 How to Finance Campaign. | Louis B. Farley, of the Merchants and Planters Farley National Bank | followed Dr. Fitzpatrick. his subject
 being, How to Successfully na;sd Finance MT Farley discussed the value of | advertising and the conditions in Mont gomery:
 I cessfuIly adopted to finance such q campaign as your highly interest ed Committee contemplates, said MT.
 Farley, ''is one of general subscrp-
 for the people. The good accruing on account of increased tax values both to city and County, should impel our city fathers and our County Board of Revenue to subscribe liberally under the proper safeguards of expenditure to an advertising fund such as Is pro- posed. There Is not business insti- tuition, manufacturing enterprise trac- tfon company. taxpayer or merchant doing business in this city that should
 feel it other than privilege to sub scribe.
 q would recommend that the Presi- | dent of this Association. using the Committee on Advertising and Press as a nucleus, appoint committee on subscription on city advertising, to consist of not less than thirty tnem- | bers, to be divided into six sub-com-
 mittees of five members each. These sub-committees to enter upon an inn
 mediate and active campaign to raise funds from all enterprising ilrms, in- ls.ftV tVt,fs Rfff a amounts so raised be devoted entirely to such advertising of both the city and County of Montgomery as may be decided upon by this Association after passing upon the report of the Chair
 man of the Committee on Advertising and Press. sum of $5,000 to be eX- pended annually should be raised for a period of three years, and subscrip- tions should be solicited covering the period named, payment of these sub scriptions to be made one-third each year. Not less than $S,000 should be actually raised before any cXpendit- ures are made for the first year for scarcely result could be seen for a less amount.
 There should be no difficulty in ob- taining this amount, after q proper presentation of the needs of advertis- ing:
 20 subscribers at $1oO each per
 20 subscribers at $50 each per
 100 subscribers at $25 each per
 annum ............ .2,5Oo 100 subscribers at $1O each per
 annum lpVVN 100 subscribers at So each per
 annum .................. 500
 Total .....s......... .$I,OOO
 But if a total of only $5, 900 is raised. in the opinion of the committee, much good can be accomplished,
 hFinR SllRRD2tl0nE before you, gentlemen. and the general public, there is only needed full real ization of the necessity of advertising Montgomeryi a full realization of the advantages to accrue to all, both in- dividually and as citizens of Montgom- cry, and an active canvass for funds
 without let-up of any kind, and the results will manifest themselvesB"
 Chairman Hanson Reports. Chairman Victor. II. Hanson then submitted the report of the Commit tee on Advertising.
 After reciting the fact that Lynch burg, Richmond. Atlanta and other cities have conducted successful adyer- tising campaigns and discussing the advan tages offered by Montgomery to homeseekers and investors, the report continues;
 Before taking up the subject of the best method of raising the necessary fund to carry out the line of work wo have planned, deem this an appropri- ate place to have q few words to say in regard to the mediums we think best adaDted to our needs.
 For general publicity. we think the most desirable mediums that we could employ would be The Boston Globe or Herald, The New York Herald or Times Buffalo News or Courier, Chicago Tri- bune or News, Cincinnati Enquirer, St Louis Globe-Democrat or Republic, and Kansas City Times and Star. Your committee has, through correspondence secured adXertiEIngs rates from tbaaa publications. Our first idea was to use q full-page advertisement in as many Of them as our funds would permit However, the prices are much hfgher than we had reason to believe, and af- ter further discussion of the matter we have concluded that a quarter-page advertisement, one time, In several of the papers mentioned, which would cost in the neighborhood of S175O would answer every purpose-would certainly be sufficient 10 give a very clear idea of just what mediums are best suited to our needs, so far as gen cral publicity is concerned. Your com mittee is also considering the advisa- bility of using several or the leading class papers. For instance. two of the leading American agricultural journals, two of the leading American furniture or woodworking journals, The Manu- facturers' Record Of Baltimore. and The Tradesman of Chattanooga A full-page advertisement in the most desirable of these class publica tiOns would cost us, in round figures $1. 900, making approximately S2.750 that your committee feels 1t would like to spend in it's initial campaign of advertising the city of Montgomery.
 Churcter of Advertisements
 Tt is our idea to fully set forth in these advertisements, in clear and concise manner, the unusual advantages offered by Montgomery for manufac- turing enterprises. and the various oth- CT lines herein mentioned, and where our space permits. to use a few well. chosen tIlustrauons, and to give a welI-defned idea of Montgomery's Io- cation, it's hcalthfulness. ease of access to the outlying territory, its railroad advantages, cheapness of motive power pure artesian water. fine schools, and to conclude with d strong plea that par-