The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1904-10-15

/ Stationery .............-.... 142.S4
/ Lantern Slides ..-.....-....... 141.15
Advertising and Printing. 4,S2S. z;
Cash in Bank June Both 3,609.s1
SIS, ZOO. 4;
PROMOTION WORK ENDORSED.
Following is the report made by a
i Committee of the Merchants Assocfa-
ton on the report of the Promotion
/ Committee:
Honolulu. Oct. IA. 1904.
To Geo. w. Smith, President Mer-
| chants Association, Honolulu.
| Mr.. President: Pursuant to reso-
| luton passed by the directors of this
Association September &c. last, by the
terms of which resolution your Com
rnittee on Publicity and Promotion
| were requested to ask for a compre-
| hensive report on the operations of the
| Hawaii Promotion Committee, beg
leave to submit same, together with
| comments by your committee which
| will show in condensed form the sal
| lent features of the report.
| The Hawaii Promotion Committee
| came into existence August 1, 1908,
| composed of two members from each
| the Merchants Association and the
| Chamber of Commerce, who selected
| another member, making the commit
| tee membership five, of which the pres
| idents of the above institutions are
| members ex-officio.
| Receipts-From August 1, 1908, to
June 80, 1904, the receipts amounteu
| to SIS, 70O.45, out of which has been
expended in the prosecution of the
committee work the sum of S15,09064,
leaving a balance on hand as of June
| 80, of $3,6O9.81.
In addition to these receipts $4,000
was appropriated by the Legislature.
Of this sum, 1,6S434 was expended
for advertising under the supervision
of the Treasurer, and paid out by war
rants issued by the Auditor on the
Treasurer.
The unexpended balance of this APP
preparation was held up by the Cover
nor in the interests of economy. These
funds not passing through the hands
of the Treasurer of the Promotion
Committee naturally do not appear in
his report. Taking these funds, de-
rived from government sources to-
gether with the amounts from the COM
mittee report, we find that there has
been expended for promotion work
from August l. 1903, to June 80, 1904,
the sum of $2e.774.9s.
observation-disclosures have all been
gone over in detail AND WE FIND
NOTHING TO CRITICISE. The vari-
Gus sums spent seem to have been jul
diciously and economically expended.
Over half million circulars of several
sorts have been paid for and distrib-
uted
Results-Your committee regrets
that this large sum of money expended
in the interest of tourist travel has
not been productive of better results,
but we do believe. that the bulk of
those tourists who have come, were in
duced to do so by the efforts of the
Promotion Committee.
We are satisfied that this first year
of the existence of this Promotion Com
mittee has been an unusually unfortun-
ate one in which to interest tourist
travel TO Hawaii. The statement of all
the California resorts as to the falling
off of travel this year bears US out in
this, and what with the war in the
Orient, the ST. Louis Fair and a pend
ing Presidential election, it is a Won
der We got any tourists at ALL
The Work of the Communicative
find this to be of a most exhaustive and
thorough nature, well planned and well
executed. The Hawaiian Promotion
Committee is in close touch with every
bureau of tourist informal ton in the
United States; every railroad and
steamship line of any consequence and
their literature is to be found in every
place possible, where it can do the
most good
Offices Maintained.-Three main Of
fees or information bureaus are main
tanned, one each at Honolulu, Los An
geles and Boston. The average cost to
maintain the Honolulu office approx
mates $40 monthly; the Boston office
$25 monthly; the Los Angeles Office
$500 monthly.
Prospects.-The prospects of activity
for the coming winter seem to be
good for tourist travel. Five of the
! leading tourist agencies of the main
land are planning tours to Hawaii. and
now, that other and more patent at
fractions on the mainland Will soon be
over, we can reasonably expect to see
a fair share of tourist patronage com
ing this way
The work of this committee in paw
ing the way for a visit from such men
| as Walter H. Page of Worlds Work;
George Horace Lorimer of Saturday
Evening Post; DR.. Albert Shaw, of the
Review of Reviews; DR. Lyman Abbott,
! of The Outlook; and Mr.. Frank Collier,
of Golfers publications, and others,
cannot be too highly commended. No
method that we know of to advertise
the Islands can be more potent or far
reaching for good, and at a cost which
viii entail no more expense other than
what will be required to make their
stay among us pleasant
How the Promotion Committee Sub
| sists--Only sixteen firms and individ-
| uals land we are ashamed to have to
/ record this) help out this committee
with subscriptions. These payments
are as follows: Three at $50 each: one
at $3.50; two at so each; four at IS