The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1904-10-13
The Jones Dry Goods Company
Locate Permanently.
Double Their Present Large
Experimental Store.
GET BIG QUARTERS.
Concern Is the Biggest Topeka
Advertiser.
Brief Statement Concerning
Space They Use Daily.


learn by this article tonight that the
Jones Dry Goods company has decided
to locate permanently in Topeka with
a branch which shall only be second to
it's main store in Kansas City.
This firm is one of the most progress
sive, enterprising and substantial con-
Germs in the United States.
Its principles are those of integrity,
fairness and well doing. The writer of
this article has known the Jones peo-
pie for many years and can personally
vouch for the excellent principles upon
which every department of its business
is organized and conducted. The
writer being especially interested in
advertising, has for years studied and
noted the advertisements of the Jones
Dry Goods company, the wording, the
promises and the fulfillments.
| The concern, Topeka and Kansas
City, is owned by two brothers who
lived for many years in Kansas, made
their start in this state, developed a big
business in Kansas, later went to Kan
sas City, Mo-, and are now establishing
big branch at the capital city of the
state which they still love and for
whose people they have the highest re-
gard.
statement in the first paragraph that
Topeka people viii be glad to learn that
a great enterprise like this one will To-
! cate here permanently. The firm has
experimental for a few months in this
| city by purchasing and selling the
goods of the Model Supply store, lately
owned by Kemper & Paxton, and is SO
well pleased with the experiment that
| it has decided to make the store per-
manent.
They already have a room which
covers six lots at the corner of Sixth
avenue and Quincy street; they now
acquire adjoining this large store room
a space which will give them more
than double their present room.
A thorough principle of the store
may thus be stated: ITO serve well
all the people all the time. Insist on
+, the custom-of pay as you go, and on
each transaction place a guaranty of
satisfaction or money back " These
are the very words of Mr.. Jones. when
asked to sum up the idea on which
this Topeka store is conducted.
The particular qualification to the
State Journal lies in the fact that the
concern uses this paper more largely
for advertising than any other medium
in this community; in fact, Jones is
our biggest advertiser. We are nat
urally proud of him. He carries with
us not less than four pages each and
every week. and is in five issues of
every six each week, using from a half
a page to a full page for five consecu-
tive days.
He pays the same rate that other
large Topeka advertisers pay. He
naturally wanted to make the best
contract he could, and thought that
the magnitude of his advertising de-
manded something better than our
rate to our biggest Topeka advertisers.
We didn't think SO. Mr.. Jones writes
letter from Kansas City in which he
says: 1--WE asked for special rate on
this big advertising contract and our
look of expectation was turned into
frigid disappointment when your peo-
pie refused to scale down your rate
one iota; but after our experience in
the big store at Topeka we do not see
how we can afford to discontinue the
four pages we are running each week
in the Topeka State Journal.
This store opened August 4th. The
first three days of business was the
Kemper & Paxton store; in fact, it was
twice as big as any three days the for
mer firm had ever experienced. The
regular Jones business now day by day,
and week by week, is running twice as
large as the business done at this same
store by Kemper & Paxton, their pre-
decessors, and Kemper & Paxton did
a big business.
wrapped up in profits, or the Almighty
dollar They believe their store does
real good to the people; that they give
the people goods for less money tnan
- -
stores.
The Jones advertisements which ap-
near each day on the last page OF the
state Journal are as readable, enter |
tanning and profitable as many of the !
news articles. This paDer at some later
date will give an account OF this mann
month institution, which has now be-
come part of the business interests OF
and refer especially eto its
methods and principles; particularly
along the line of sincere and truthful
advertising. The following details ex-
been enabled in a few weeks time 10
double its capacity:
The Jones Dry Goods company of |
Kansas City has gone into contract
with Warner & Potter, by which the
building now occupied by Warner & |
Potter will be acquired by the Jones |
Dry Goods company
This building. known as Hamilton |
hall, adjoins the New Model store on
the north. The purpose is to cut
large opening through the walls, join
ing it up to the present store which
is being conducted by the Jones Dry
Goods company
The Topeka public will remember
that only a few weeks ago Kemper &
Paxton sold their store. the New
Model, to the Jones Dry Goods COM
pany This store has been operated
by the new company up to the pres
ent time.
!. Heretofore the plans have been in
rather a chaotic state 1t was not
known whether the store would be
made permanent in Topeka, or wheth-
er it would be moved to Kansas City.
Mr.. Jones was in Topeka one after
noon not long since, and before going
home that night had signed con-
tract with Warner & Potter for taking
over their building, and had alsc