The Saint Paul globe. (St. Paul, Minn.) 1896-1905, 1904-03-03
A WORD ABOUT CIRCULATION.

A WORD ABOUT CIRCULATION.
The Gil o b will be pardoned the
personal reference In calling the at
tention CT its readers to its extraor-
binary progress during the month Of
February. We are, not in the habit of
pressing frequently upon the public
the details OF that rapid and substan-
tial advance in the newspaper world
of which The Clio b e is not little
proud. The record, however, exhibited
in the figures contained in a table
printed upon this page are so extraor-
binary that We cannot pass them with
out word.
Be it remembered that the growth of
T he Clio b es circulation during the
month OF February was spontaneous
and enforced. 1t would be very easy
to exceed these figures, and that has
frequently been done by making
special canvass or offering particular
inducements to the subscriber The
reason why we are proud of these cir
culatioa figures is they represent an
increase obtained under perfectly nor
NAL conditions. The natural growth of
T h e Gle e's circulation during the
month containing just twenty five bust
ness days was 1888 copies, or an
average Of over 20 for each day.
Two-thirds of this great gain, as
| the figures show, are in the permanent
feature of paid in advance subscrip-
tons for delivery by mail or carrier.
Street sales and newsdealers' orders
| fuctuate from time to time. That they
should increase largely during the past
| month by reason of the news features
| in which T he G o b has no competi-
| tor at all in the Northwest, was to be
expected. We are still more gratified,
however, by the net gain or LA in the
city ami country subscription list, and
by the figures which show this gain
to be progressive from day to day
throughout the month.
The Glob e has never wavered in its
belief that the people appreciate good
newspaper, that they want the best
| newspaper to be had, and that when a
first-elass article is offered to them
they, vii. buy and pay for, it. The
above table is the justification of this
faith This splendid addition to the
roll of our readers has been made sole
| ly as response to our endeavors to,
put out the best newspaper to be made
| for money in the Northwest. The an
swer has been quick and generous. We
propose to fight out our battle along
that line, sparing nothing that can fur
nish thu people all the news all the
time, that will give them. not scrap
book or q medley of odds and ends and
! pictures scrambled together to fill
certain amount of space, but publica-
| ton containing the entire news Of the
| pass AMI expressed in the most inter-
esting end ineligible fashion. Cover
| ing the whole field, yet covering 1t al
ways with reference to the wants of
the reader and the rules of the highest
grade Of modern journalism, we have
never doubted the result.
We should be more. or less than hui
man We're we not grateful and en-
thusiastic over the magnificent compIi-
| ment to our endeavors contained in the
showing that has just been made. There
are at least 100000 more readers in
the Northwest who ought to be reading
T h G o b today, and we are march
ing on to secure the addition of these
names to our list. At the present rate
of progress, the date of final success
may no. be so very distant.
II