The Indianapolis journal., 1904-01-24
AS WE PASS ALONG

In the matter of newspaper reading, after
the average modern readers eye has gall
loped over the local pages and national af-
fairs, has SKINNED
The Fascinating the general news and
PathOs OF "Ads." dipped into the edi-
torial columns with a
promise of closer attention hereafter, the
reader naturally turns TO the advertising
pages "for his nuts and raisins," so to
speak. Much cheerful, refreshing pabuum
is found, in these days. in the crisp, meaty
makeup Of the advertising columns. Busi-
thought and matter, comes to the search
ing eye among the advertisements OF a
good newspaper. Optimism, it is said,
makes its home in the picturesque columns
of ads" there, too, by inevitable juxta-
position, are encountered the undertones
and the halftones Of everyday life; the
small troubles and the great ones With
more than passing interest, the reader of
advertisements enters into the bits of per-
sonal affairs laid bare by these advertise
ments. He sympathizes with M" who
would like to hear OF 'B"-"friendliness it
SELF" and is in touch also with the LADY
who wants a place to cook on a boat"
Curiosity is aroused by the invitation to
Call again; two girls who called at 2022
Blank street for board;" also, pity is felt
for Mr.. Jones' whose banjo will be sold if
he doesn't came to Mrs. Shapps in two
days and get it. Heart-throbs go out to
the elderly woman who wants work on a
farm, and to the delicate widow with a
baby who wishes light housework in 4.
good family. The young man with one
arm who asks good work of any kind is
offset by the cheerful note which urges
Gus to come back to work at his old
place, South Side" Deeper trouble prompts
the lines: "Come home, Thomas. our child
Alice is SICK" or Edna, you are forgiven;
don't make your family suffer" Sincere.
indeed, the feelings which could prompt
the following public notices:
MRS B.-Do give me one chance more; all
blame mine; do not conceal whereabouts;
desperately in earnest to find you; cannot live
us mamma; letters in postofice. ROBERT.
MR.. AND MRS. MACK tender their most
kind deeds and sympathy in their late be-
reavement. The flowers were grand. boys.
Thanks for Charlie. MR. and MRS MACK.
Several years ago 1 retired from the So
cial world" said an Indianapolis bachelor
named James. to another old bachelor
named George; that is,
Hermit's L ceased to frequent the
Hard Luck. gay world of dinners, the
aters, and the like, and
buried myself in my books. and the COM
panionship of a few priced friends All
was going we'll when read in a newspaper
that TO keep young one must keep in touch
with the young. We all hate to get oIc,
you know, so l started out again-to keep
young by keeping in touch with the young
BY determined degrees, 1 cultivated all the
young people of my social acquaintance
chatted with the boys, talked small talk
with the young girls, made theater parties
for both. Also. l gave golf teas, garden
parties at my sisters home. and frolicked
genially and generally. for the benefit of
these agreeable youngsters. and for my own
rejuvenatiOn, as / hoped
This is a cruel world" sighed James. the
bachelor, 'or, perhaps / merely got my
just deserts for having an Interior motive
in being nice-expensively nice. / do assure
you--to ali these young people OF gay. not
to say giddy dispositions. Yesterday, I
learned. accidentally. OF course. that my