The Montgomery advertiser., 1904-04-02
The Presidential Advertiser.

l Chicago Chronicle.
 | It is idle. of course. to argue with so- called Democrats who have William F
 Hearst's inherited money in their pockets | out there are misguided and thoughtless men in his train who should know eX- actly what his candidacy means. The candidacy of William R. Hearst is | manufactured in the same way and for | the same purposes that the other sen sations appearing in his depraved news | papers are
 There are many points of difference be- tween decent newspaper and yellow newspaper. but the variation generally | beglns In the fact that reputable news | papers areNcontent to publish news that l actually transpires, whereas yellow news papers have little space for that and ds' vote their atteaticn principally to the manufacture or news or a more eXclt- iiG character
 IIearsts candidacy is the result of this Lo1cy. 1t has been brought about just as many strikes an1 riots have been for tEe purpose of giving the yellow press something exclusive to talk about and for the further object. of course. of di- Vertisng the yellow press and its owner.
 In the case of MT. Bryan we have seen a Presidential candidacy used for the first time ss a money-making venture. The gentleman from Nebraska did not need success to achieve success. He II wealthy man as result of his two overwhelming defeats. He appears never
 
 accidental conspicuity to personal ac count. He Is prosecuting a Connecticut widow today on exactly these lines.
 William R. Hearst naturally enough s9w an opportunity to extend his pecu- liar business operations in the same di- fection. He does not need money. He does need indorsemcnt, character and rep utation. His degraded newspapers nee'i sensations. He saw that even a woe fully defeated candidate was greatly ben- ctited by his defeats. Why should not he gain some or the things which he de- sired by playing the same role?
 Success at St. Louis is of no import apce whatever to William R. Hearst. As 1t IS q great achievement for some men to be defeated for the residency, so 1t k a decided triumph for some men to be even mentioned for a presidential nomi- nation. Nominated at St. Louis, Hearst will be a perpetual candidate. Defeated. the work of his advertising and bribery bureaus will go right on. unless the peo- pic shall demonstrate enthusiastically their hostility to so shameless a performance.
 The question that presents itself to Democrats this year is whether the high est honors which they can bestow are to be hawked about by mercenaries for the exploitation of vulgar advertiser who would become candidate for the crown of Great Britain if he thought ne could gain celebrity thereby.
 The Hearst candidacy was started Dy the fiunkies in his service, just as doz- en other sensations have been started oY conspiracy and corruption. An ad- vertisng joke at first, it has come al length to be a menace not so much 10 tne country as to the Democratic Party. political party which can be used In | this fashion may serve very well Tor q | time as an auxiliary of yellow journal | ism. but it win be separated so sharply | from the Government of State and Ma | uon that its membership will at length l DC tound chiefly on the pay roll.