The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1904-09-20
DELIGHTED WOMEN
SAW LOVELY HATS
THOUSANDS AND THOUSANDS
CAME AND WENT
EVENT OF THE SEASON
A Most Remarkable Day In Mill
merry

keith-O' Brien's big millinery openinS
will be continued today. This is be-
cause the opening proved a masnifl-
cent success. This stereotyped phrase
is always used in connection with ev-
cry opening Of consequence. Yet il is
applicable in the instance of this in
augural OF the millinery season, be-
cause the opening has attained a de-
gree of excellence approached by no
similar event in salt Lake.
To exaggerate means simply for the
| store to become ridiculous in the eyes
of the multitude of women who have
visited the different openings. In line
with the conservative policy Of Keith
O'Brien, 1t may be remarked that the
above statement is not overdrawn.
The store claimed it's opening would
simply be in a class TO itself.
Yesterdays event, therefore, was a
marvel. Salt Lake has been used TO
fine openings in the past, but the ladies
were scarcely prepared for the surprise
this magnificent one unfolded. 1t
! charmed. There was so much to see.
Style excellence everywhere prevailed.
I. One became inbued With the spirit Of
! the occasion the instant the exquisite
! window settings were viewed. So de-
lighted were the ladies with the first
impression. it was scarcely noticeable
that the store was not gaily bedecked.
But on reaching the Millinery Section
a bower of beauty fascinated them.
Autumn leaves, flowers, palms and
| plants augmented by the display Of
beautiful millinery. made the scene an
animated one. Masterpieces from Paris
were expected, but delighted femininity
was unprepared for such a remarkable
exhibit OF style-expression.
The masterpieces from Paris sur
passed former showings.
Artistic American patterns from the
leading style-centers WED with the
| Partisan inventions.
Popular-priced headwear found place
in the rich display. This innovation
elected much favorable comment.
These cheaper hats were thoroughly
pleasing and in, such delightful pro-
fusion as to awaken admiration. Many
! of them were splendid copies of the eX-
| quisite conceptions-and many of them
were chosen because of their reason
abIeness, their daintiness. Keith
O'Brien have been unable heretofore tC
include this class of headwear in their
openings. But this fan it was decided
to introduce popular-priced millinery,
whether or no, at the very opening, anu
be leaders in consequence
You have the prettiest hats in the
city-your prices are so reasonable
Hundreds of times was the express
sion used-by almost every visitor.
But how much it meant to occasion
that universal commenti-to attain a
degree of preparedness warranting it!
The Efforts of monthsI The best hats
obtainable were selected-the best in
Paris-the best in America. Then high
priced skilled assistants were brought
here. together with the best help TO be
had in Utah-careful planning-eXceed-
ing care in selection-all serving to
make the opening a momentOus one in
the history of Utah.
And instead of our acquisition of
popular-priced effects proving a de-
terment il made the display stronger
and in no way detracted from the
splendid reputation Of the store-the
store that's making hit with the peo-
pie.
Owing to the thrOngs that came and
went-the hUndreds-the thousands-it
is wen the management has decided TO
continue the brilliant event.
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