The Minneapolis journal. [volume] (Minneapolis, Minn.) 1888-1939, 1904-12-10

wv taste and capital employed by the manage
ment of Donaldson s Glass Block.
It is not only at the end of the year holidays
that the great mercantile institution flashes out with
all Of the brance of its myriads of electric lights
and the splendor of the varied goods collected from
the markets and looms of the world, but it is at this
season when the Glass Block is particularly respen
dent and when apprecative people are glad to have
it
The Glass Block is Of the features of Mime
apolis. It's representatives. to be found in every
civilized part of the world The whole world IS lit
orally ransacked that Minneapolis and the Northwest
may have their every wish gratfed by visit to this
great institution
patrons at every turn and the thinking is by
confined merely to methods of selling The comfort
and satisfaction of the people considered There
been musical programs for music lovers and
hbits which appeal to those who patrons of things
aside from the material. The children are always in
mind and at Christmas time Santa Claus himself is to
found about the There the famous artesian
well with it's free to all who and to the
public schools There is constant effort to please
people, make them happier and add to their comfort
in every way 1t is small wonder that the people OF
the Northwest have come to feel in an indirect way
that they have ownership in the big concern They
are at home in the Glass Block. They turn to the
store for their every want This feeling and DISPOSE
ton wonderful testimonial of Glass
Block methods.
Turnout the year the treatment Of Glass Block pa
irons never varies. The public has come to have
implicit confidence in ''Donaldson 81 At the great
festa time of the year the managers turn the big
store into a show place well busy mart and
spirit of holiday fellowship is strongly manifest thru
out the entire establishment.
All the year the buyers have been aboring to make
the holiday the which it is today. Men
who "know chldren'' have been thru the little toy
manufacturing towns Of Germany and France buying
the novelties which go to make the Christmas Of the
tots Everything in the mechanical and novel
line has been secured 1t takes work and time to buy
arrange for shipping and insure that the goods will be
storehouses in Minneapolis in time for the open
ing of the Christmas store So well has this work been
done that the immense establishment is complete in
every department. Additional clerks have been placed
in every department and from this time until after
the first of the year the big gtering palace of light
glass will be the objective point of every buyer
of Christmas gifts.
While much space is given over to the requisites
filing the stockings Of the children the other lines
have been neglected.. From careful survey of
the store one cannot wherein Christmas wish
cannot be supplied. Miles of counter are piled high
with goods. Clerks by the hundred busily engaged
in waiting upon customers. Every modern appliance
of business is taken advantage of. The place is be
wildering, a community in itself, conducted upon
system which makes wonder at the activity ant
power of the controlling mind.
A GREAT INSTITUTION.
-HE "GLAsS BLOCK is Of the larges
stores in the country. This is because Donald
son s draws patronage from Immediate ter
ritory containing population of half a million
in addition that extending far west the Stat
of Washington, east far as Michigan; from Canad
on the north, and from Missouri the SOUTH beside
a scattering from all the country and the world
The business was founded in 1882 by William Dor
Tn tot Of TINA he in al a