Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1904-02-18
DRUGGISTS SEE
PROSPERITY
In Their Fight Against "Priee Cut
tiers. They Get Now Help. The
Mighty Weapon Of Advertising Con.
tracts. One Of The
Worlds Strongest
Proprietary Medicine Houses. Wells 4
Richardson Co., Uses It's Mighty
Business Power in tho Rstailer's
Favor. Make Sweeping Concessions
for Retail Druggists Profits.


The retail druggists OF this city
members OF the N A. r. D., in the fgh
against price-cutting methods, have
now the strong support OF one OF thu
Oldest and most conservative proprie-
tary houses in the world. Wells &
IRichardson CO.. who manufacture AMI
advertise Paine's Celery Compound
DR. Pettingill's Kidney-Wort Tablets
Lactated Food, Cereal Milk. Diamond
Dyes and rnony other noted proprietary
Iarticles.
| The strongest bulwart for the re-
tailers' interests in the past has been
the cooperation of this old and famous
| firm, which, now. under new manage
ment. has taken Its stand more strongly
| than ever in favor OF the retail drug
gists.
Incorporated in their contracts for
their great and costly advertising cam
paign OF 1904, Is a clause by which
lthey Immediately cancel advertising in
any paper that prints an advertisement
that offers any of the Wells & Rich
lardson Co.'S goods at cut price.
They hold that the practice of price
cutting is unfair and is only a cloak for
lattempts to sell worthless substitutes.
and that 1t disappoints more people
than II benefits. The price cutting
druggist who has only six bottles to
sell at cut price. may draw attention
to himself by crying "cut price" loud
lly. He may draw hundred people to
his store, thus ninety-four peo pie when
told that the goods are AL sold are
disappointed and Inconvenience. The
honest, conservative retailer never
gives such an answer. and always has
the medicine when called for. He does
not sell at cut price. because II he
aid not have a fair profit on his sale
ne could not serve the comfort and
convenience OF his neighborhood. His
prosperity is enjoyed by the whole
neghborhood. It is to these honest,
conservative retail druggists that Wells
& Richardson Co. accords it's powerful
support.
This powerful support of local en-
terprses coupled with the new
ana liberal discounts which the
Wells & Richardson Company
has made whiting the last few weeks
augurs increased prosperity not only
for the retailer. but for this old and still
growing company which for genera
ton has held the foremost position in
American medicine.
The retailers customers are benefit
ed in more ways than one by this
friendly alliance between the druggists
and the manufacturer.
The National Association of Retail
Druggists. the most powerful organ
ization in any trade. is devoting it
self earnestly to this war of deceptive
price cutting and substitution.
President b. E. Fritchard of the AS
sociation said of the Wells & Richard
son Co: "The firm has always been
fair and stood by Its promises. have
sod Paine's Celery Compound in my
store for twenty years. and have no
complaints from any Of my custom-
ers."
The National Association OF Retail
Druggists, OF which Mr.. Pritchard is
president, has therefore scored great
triumph in this defensive alliance with
one Of the most powerful and conserv-
alive proprietary medicine manufac-
turers in the world.