The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1904-03-20
BIRMINGHAM HOUSE
OF FRANK C. FIFE
VIII Retire from the Piano
Field Here
WALTER j. PAL Nj R
Resident Manager, viii Go to Memphis
Branch to Assume Charge of Grow
ing Business There-Stock Here to
Be Sold Out at Once Regardless of
Value, at 2o1s Third Avenue.

Mr.. Frank G. Fife. one Of the largest
dealers In pianos, organs and other mnsi-
cal instruments in the south, with
branches in several leading cities, has
decided to retire from Birmingham to
devote his energies to other cities nearer
him which require his attention owing
to their rapid growth. 1t is understood
that Mr. Walter j. Palmer, one of the
most genial gentlemen, as well as one
of the most piano men in the south, will
take charge Of Mr.. Fite's Memphis
branch, which is developing so rapidly
that it needs the attention of an expert
manager. Mr.. Palmer has determined to
leave for his new post not later than
April l. and between now and that time
the prices on all fine instruments will
be ruthlessly slaughtered In order to
close them out. Profits will be thrown
to the winds. Pianos of guaranteed
makes, such as the "Gabler, Behr Broth
ers, Smith and Nixon, STROLLER" and
many others will be sold a virtually what
they will bring
There are no old and shop worn in
struments in the store. Everything in
spick and span. and not a piano in the
store, perhaps, has been in Birmingham
four months 1t is impossible TO realize
just what an opportunity this is for
money saving as well as the securing Of
a standard high grade instrument that
will be an ornament to any household in
the land As an instance pianos that sold
at $500 90 brand new and guaranteed in
every respect will go for $l47.50 This
simply means that you walk into the
store with 30O.00 in your pocket, get
$SO0.00 worth of value and come out with
$152.50 to the good. Isn't this worth
saving? Other prices will range as fol-
lows:
$4,000 brand new pianos, guaranteed
make. s1S7 80.
$4,000 brand new pianos, guaranteed
make. s242 50.
$3.50 90 brand new pianos, guaranteed
make. $2S7. 80.
$780, brand new pianos, guaranteed
make, 1915. So
$4,000 brand new pianos, guaranteed
make, $3.50 CO.
$4,000 brand new pianos. guaranteed
make, SAP so
s650.OO brand new pianos, guaranteed
make, s437. so.
So on throughout the stock of pianos.
Beautiful Angelus piano players, s167 so.
Mahogany pianolas, SIT. so.
Good square pianos, $1,000 and up
Second hand organs at any price they
will bring
Large number of flne Estey organs will
be sacrificed at corresponding low prices.
Now If you can use a piano this Is a
golden opportunity. Everything must go,
If not to the people of this city. they will
be shipped to other stores, and this will
pecessitate the expenditure Of great deal
of money. Avail yourself of this chance
and get a bargain, as the stock must be
sold and the store will be rented Come
early before the supply is exhausted. as
good news spreads rapidly, and what
could be better news than to get fine
piano at such rediculousIy low prices
Remember the time is now, the place, our
store, and the reason, THE BIGGEST
BARGAINS to be had in Birmingham on
the way of guaranteed pianos.
Profits are no longer considered, the
main idea now is to sell as many of the
instruments as possible within the few
days left, to save the big expense of
moving and shipping to some other point.
AS stated above, Manager Palmer feels
that he must leave for his new post by
April l, as his attention is imperauvely
demanded there, The handsome store is
also offered for rent and it is only a ques-
ton of a very few days until possession
viii have to be given to a new tenant
While the terms of this great sale are
cash, purchasers can arrange TO pay part
cash and the balance later, with interest
on the deferred payments
Remember the big sale begins Monday
morning Don't take my word, but come
and see for yourself at 2O1S Sd ave-, next
to Cooper Furniture company as