The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1904-07-22
NOT SO LARGE
AS EXPECTED
Attendance at the Worlds Fair
is Disappointing.
MORE PUBLICITY NECESSARY
SUGGESTIONS MADE BY NATION
AL COMMISSION.

st. Louis. July 21.-Because they be
Heve the fair is not being properly
exploited by the press in this and
other countries. the national commits
sion has caused a letter to be addressed
to President Francis OF the exposi-
ton.
The letter Is signed by Thomas H.
Carter. president of the commission.
and says:
II respectfully call your attention to
the apparent need for an extension and
enlargement of the publicity feature
Of the exposition. Within the range OF
the general circulation of the papers
published in this city all features of
the fair have been made known; but.
unhappily, the journals of this city,
like those Of all other cities, enjoy
general circulation only in q limited
area Beyond the line OF the special
influence Of the local press the ex-
tensive proportions and interesting de-
tails OF the fair do not appear to the
commission to have been known to
the general public, to the extent or
IN the manner calculated to inspire the
interest and secure the attendance
warranted by the extra merits of the
great educational force here installed.
In the opinion Of the commission this
delinquency does not arise from any
lack Of devotion to the public welfare
by the press OF the country at large.
Attendance Falls Short.
The buildings are completed, the ex-
hibits are installed and the exposition
has been in progress for substantially
three-sevenths of its allotted period.
The faith Of the management in the
merits of the fair has been justified
by the approving judgment of all who
have entered the gates, but the daily
attendance has been far short Of what
it should be from any point of view.
UnhappHy the ~ulagnificent proper
tCns and the nUmbeTless attractions
Of the exposition do not seem to be full
" understood by the masses of the
people throughout the United States.
whence attendance must be chiefly ex-
peCted. The results obtained from the
territory commanded by the press of
St. Louis warrants the belief that the
unsatisfactory conditions prevailing
would be overcome if the country at
large could be adequately advised of
what is to be seen. learned and enjoyed
within these grounds.
Duty of the Company.
The newspapers of the respective
states will, without doubt, cheerfully
give space to descriptive matter di-
rectIy relating to the exhibits and
achievements Of their readers. The Ex-
position company could well afford to
aid and assist in the preparation of
descriptive matter accompanied by
plate matter relating to different To-
calities, because it is evident that Gre
alton of interest in any locality will
contribute TO the general purpose. But
il is not the intention to attempt to
detail the many ways Of securing pub
licity which would undoubtedly evolve
from a general conference by repre-
seRtatives of all the Interested forces.
1t is far from the intention of the
committee to interfere with the opera
ton of any Of your matured plans.
but it is respectfully submitted that
the failure of expected and necessary
attendance at the exposition is a mat
tier Of such extreme Importance as to
command every available force in di-
recting the attention Of the people Of
the whole country to the attractions
and merits of the exposition.
should it comport with your judg-
ment to call the conference suggested.
the national commission will be pleased
to cooperate with you"