Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1904-04-05
SHOE SALESMAN TELLS OF
STYLES AND WHEN TO BUY

you're Il sensible woman" said
shoe salesman Of one of the local shoe
stores. "a the person in question en-
tered the store about $50 in the morn
ing to buy pair Of shoes. A. he took
down few styles and began the fit
ting of the same he explained this re-
mark. You can get better fit and
are i'm better condition to decide on
Just what YOU want carly in the morn
inc than any other time. Take the wo-
man who buys Ger shoes after dinner.
She comes into the store. tries on lots
of shoes. goes cut without buying,
and then to another establishment
II ne buys in the morning she has her
mind made up. having planned the
night before to go 10 this certain store
and buy. and she does buy. too. Wait
till after dinner. her mind II unsettled
and ~hc @ocs to two or three places
and int i'm a. good humor to be fit
at either. There are some queer
things in the ~noe business.
You see men ana women pass the
store a dozen times Il day. who Will
come i'm To buy shoes after supper on
Saturday nioht when these person
might lust "a well have bought dur
in" the day time either 'u Saturday
or either # the five previous days.
when The ~ture i crowded. too. on
Saturday night. vet they expect the
same attention - they could get dur
ING the week. Some people will wal.
but short time and leave ON this
busy night. The clerks can possibly
give them as good attention NJ this
. luginaS- j. HInor
y SHOE must he fit ANA takes time.
differing in thi- this from any other
trade lines vet people don't realize
this. We take in very often more
money after 8 o'clock on saturday
nights than during the whole day. We
don't propose to censure people for
| buying at this time. but it * for
their best interest that the salesman
| tells the public the best time to hug
and the best time to get good fit.
WHATS the latest thing in shoes
for the ,prirg anyhow" Wen. there
| is the ucw toe called the 'pc-ta-toc.
! That sounds funny. but that's what II
| * called. ~ Chicago house has even
gone so far as to advertise the sweet
po-ta-toc' Tan shoes are comm" back
again in Il light ehade with soIcs very
Httlc cNtcndcd and light welt. There
| i new last called the dUck bill
shown more in the mans. The patent
kid Will still hold.
The button shoe has been trying To
| get back. hut on account of its ten
Gcucy To- loosen up the women viii sell
dom buy second pair. They cannot
| be regulated like the lace shoe.
| The women will never. seemingly.
dcrstaud that they should have more
than one pair Of shoes. or two at least.
Just the same a, they have many
! drcSs"s. There j. the shopping shoe,
1.-THE party shoe. the rainy weather
shoe. etc. People must not wear light
| French heels continuously ON the side
walks IF Rock Island. They drag il
| into the mud. grind it on the sand of
the pavement~ and Yet think the shoe
| and expect It to wear the same in pro-
portion to other wcarin" apparel. II
cannot be done. They will come in
and tell the shoe clerk that this shoe
didn't wear a. well as the one pur-
chased before l.. never stopping 70
Itakc into account how they have used
| the last pair. Perhaps they travelled
with the last pair and did great
Ideal Of riding with the pair before,
etc. The right idea for the trade 70
| have l. that the shoe houses with a
good rating went To give the people
the best they have for their money in
order to get good trade and 10 hold
il"