The Minneapolis journal. [volume] (Minneapolis, Minn.) 1888-1939, 1904-04-01
IT'S A GOOD THING
FOR ALL ms. men.
AN OLD LINE AGENT APPROVES
AUDITORIUM PLAN.
Says the Canvass For That So, 600, 900
Insurance to Secure the Big Hall
Has Aroused a General Interest in
Life Insurance by Which All Com
panies May Profit.

Competitors Of the Northwestern
National Life Insurance company,
which company according to accept.
ance of the proposition made by the
musical organizations of the city will
build an auditorium, take two differ.
ent views of the situation. One class
seizes upon the general interest in life
insurance itself which is being aroused
by the general canvass of citizens for
s2,0O0,0O0 insurance; the other is
knocking" and thus assisting the
work, overlooking entirely the advan-
tages which appeal to the representa-
tives of the first class.
The manager for Minnesota for the
Hartford Life has himself taken a
$40, 900 policy. In addition to this ne
has sent a friendly letter to A. G..
Paul, chairman Of the general COM
mittee. Officially he has taken notice
of the present situation in Minneapolis
by including in the regular bulletin
to the Minnesota agents the follow
ing paragraph: .e~zT
Apropos let US advise you never to
attempt to tear down your competitors
under the impression that your own cause
will be built up thereby. Recognize and
appreciate the good points of the other
companies and thus maintain the dignity
of your business. 1t is a reflection on 8
business mans sagacity to tell him ne
has made a mistake in the selection OF
any old-line company and an error winch
YOU cannot reconcile afterwards. The
insurance business of this country repre-
sents the largest amount Of the people
capital invested in any one direction. over
five thousand millions Of insurance IN
force. One company cannot handle IT All.
| The man who pulls down will not get his
share, Pay no heed to Knockers" It is
| the man who knocks us hardest who is
our best friend. He is necessary to make
us work. He generally uses a boomerang
| and receives the blow himself. He gives
the other an opportunity to show his me-
tall When knockers" appear, capable
and honest men take to their work; weak
| ones take to the woods. Don't knock anc
never mind the knockers"
Cites Definite Results.
In his letter. to Mr.. Paul, Samue
| Johnston, the manager, writes:
In response to your inquiry I desire t
say that I have never known the Insurance
business to be so productive OF results
as it has been the last sixty days in Min
neapolis. 49,,
| Speaking personally, our business i
more than double what it was last yea;
for the corresponding period. We attribut
! it largely to the interest awakened by tn
efforts being put forth by the committee
in charge Of securing the insurance 10
the auditorium scheme. 4.
! While it would appear at first glance t
most insurance men that you were work
ing in competition with them, the result
! show that your operations have mad tn
: opposite effect. Many people who hereto
fore had never bought insurance have ha
i, the matter brought to their attention In
very forcible manner thru the advertiser
which the insurance business has re
ceived. ..t.. #ts
In our opinion the Importance Of havir
, music hall in Minneapolis should oe tn
only point at issue and we believe ths
3 the insurance managers OF the warrior
7 companies should continue to show the
8 characteristic interest In the future we
: fare of their city and at the same tirr
| be broad minded enough to see the goo
indirect benefits accruing to themselve
} Fin the successful completion of 70,
plan. -