Forest City press. (Forest City, Potter County, D.T. [S.D.]) 1883-19??, 1904-01-28
WORK OF WOMEN
IN ADVERTISING
Many Of Them Are Making
Splendid Showings in
This New Field.
WOMEN FOR
/. Is Figured That 80 Per Cent. Of All
That Goes Into tho House 10
Bought by Women, SO Wom.n
Know How to Reach Them.

New York Sun: A red poster advertise
g k~itchenware which is seen about the
ountry a good deal is the work of q
lsoman who came here two or three years
go practically an immigrant. She wal
lie daughter of an English officer, and
is death in the Boer war left her almost
I.ithout means. Her career in America
throws IL sidelight on the possibilities for
/ bright and ambitious young woman In
New York.
She came here an entire stranger, went
o the Young Women's Christian associa-
lion and there secured employment as sec
ketary of an old ladies' home. From
mere she went to be governess for a little
irl. and after that went into a publish
g house, in which she had charge OF
ending out the firms advertising Literal
hare and helped make up the little liter
Try magazine published by the house.
She showed Il natural bent for this sort
III thing, and with this slight preparation,
bn her employers recommendation, she
Evas accepted as advertising manager OF
lhe kitchenware factory. There she quick
~ proved her ability to make useful her
opportunities.
Last winter a law was passed requiring
BARRIERS to put In water heaters instead
of alcohol stoves. She had three days In
which to prepare and mail 5000 letters to
the BARRIERS in New York.
Pushing New Designs.
Again the head Of a department In
formed her that he was about TO change
the design Of the sink manufactured by
the firm, and she must devise some scheme
to get rid of a thousand sinks of the old
pattern In the stock room. Three months
later there were only a dozen left Of the
thousand. And last n greatest OF all,
she has been 80 fortunate as to achieve
that ambition of the advertiser. the origt-
mating of a catch phrase, the one which
adorns her scarlet posters.
Fer duties illustrate the things that
women are doing in the advertising world
today. Their invasion has been swift, and
for the same reason that a demand for
women has risen In all sorts OF lines-be-
cause OF the home women. Advertisers
calculate that so per cent. OF everything
tina goes into the home Is purchased by
women. Hence, the woman advertisement
writer.
Women are the authors Of all sorts OF
catch phrases seen wherever there are adj
vertisements. Down amid the hurly bury
of Nassau street 10 the office OF a young
woman who Is the advertising representa-
tive Of three magazines. She prepared for
her post by three years work in the New
York advertising office of a Chicago
newspaper.
Fashion Figures.
One of the most notable changes of re-
cent ~ y 49,, fsn sfe world W.
like figures. in clothing and fashion adver-
It's ments. into graceful forms. A young
woman who studied art at Cooper Insti-
tute has had a hand in this transforms
ton. She went to Chicago and became
connected with an engraving house. Then
she wen-into a big millinery concern as
its advertising agent. One Of her ideas
was a periodical, the organ Of the house.
which she edited and made the designs
for.
SO successful were her ideas that in a
year she found herself back In New York
with a larger field opening before her, as
the designer for a great advertising
agency. She draws women. swell, stun
ming women, on horseback, in street
They wear their clothes we'll and make
every woman who sees them desire to
90 n do likewise.
Another woman artist became so sue
cessful In her advertising designs that
one of the largest agencies In the country
was organized to exploit her ideas, and
she was made vice president. For several
years her work has been seen throughout
the country.
Her designs combine artistic ideas and
suitability to the subject in q peculiarly
felicitous way. For an annual sale Of
baby wear she will draw a group of In
fants 30 delicious that they would indi.
cate to n right minded mother that
this frm has a proper appreciation OF ba-
Few Jump into an advertising manager
snip with such q flying leap as did the
Elglieh woman first referred to.
Most have attained It through . solid ap-
psenticesnip either in art. business or
Newspaper experience. One OF the women
recognised a. most prolific OF new ideai
among the advertisers Of New York be-
gan ner career ~ q photographer at g Z