The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1904-01-03

, prevailing color in the paper of the Starr
parlor Instead of a border the crown ef-
feet is used formed by erabapple bios
SONS. The Nose room is finished in EN-
bossed silk, with blending of pink and
white. A white moding sets this paper
off to good advantage. The Jesse French
and Richmond pianos will be shown in one
parlor which is very pretty with two
toned green paper and border containing
water-color landscape scenes. The last
parlor of the series will be used for an
exhibit of pianolas. large line of which
is carried by the company. 1t is finished
in electric blue with a border of pink
roses. All of these parlors are provided
with elaborate electric chandeliers and
with steam heat.
The palm room at the rear of this
floor and separated from the main hall by
a glass partition will be used exclusively
for the showing of grand pianos which
viii surpass those of any house in the
state. The palm room will be one of the
most attractive features of the great es-,
adjustment
The Third Floor.
The greater part of the third floor which
is in Delft blue with heavy border. will
be given over to the immense organ de-
partment, which includes church organs.
vocallions, orchestreles and parlor or
gans. The rear of this floor was extend
ed thirty feet In order to provide ample
space for the tuning department.
The entire building is provided with city
steam heat and electric lights An Otis
elevator of the most improved type has
been installed. which has capacity of
three thousand pounds.
Manager Holcombe.
The Jesse French Piano and Organ COM
pany's new sales building was designed
by and the plans executed under the d.
rection of Manager J. II. Holcombe. That
the company is willing to equip building
in the manner above described is due to
the confidence II has in him. His energy,
good Judgment and past results have
made for Mr.. Hocombe an envable repu-
tation as "A manager. H.. % not only pro-
gressiVe, he is aggressive In Alabama
and the surrounding states he has carried
the name of j esse French Piano and Or
gan company" until it is known every
where. He always leads in methods orig
inality and big undertakings. He believes
in Birmingham, as IS amply proved when
he expends over $1,000 in a single enter
prise This last achievement is one OF
which not only he. but every person in
Birmingham. may feel proud, for it Is
store the equal of which no city in the
south can boast
The Opening.
The formal opening of the new building
will begin next Tuesday morning, Janu-
AIRY ). at 10 O'Clock, and will continue
for two days. Special decorations Will
be made by a leading florist and Cal
mans full orchestra has been engaged
for both afternoons and evenings. Four
concerts will be given by Rienzi Thomas
during the opening Visitors will be
shown through every department and
souveniors presented as a. memento OF
the occasion. A cordial welcome, the
management says, awaits everybody on
next Tuesday and Wednesday. and sure
~ no person i'm the district should fail
TO accept the invitation.
The old Building.
The old quarters of the company at 1910
Third avenue will be continued as before,
where the wholesale and shipping de-
partments will be situated A display
room will also be maintained here, with
a capable salesman in charge. asa