The daily morning journal and courier., 1904-02-23
FOUR HUNDRED AT LUNCHEON

FOUR HUNDRED AT LUNCHEON.
 National Biscuit Company Celebrates
 the Opening of the Greatest Baking
 Plant tm the worId
 The largest baking establishment in
 the world was opened in New York city on Saturday last at Fifteenth street and
 Tenth avenue by the National Biscuit company, with a most unusual celebra- tion and luncheon. Over four hundred covers were laid by the Holland House, the tables being arranged in one of the great bakery rooms, which skilled dec- orators had transformed into banquet hall of rare splendor Glowing lights, tropical plants, beautiful decorations and sweet music added entertainment to the scene, which in point of magnifi- cence as we'll as of industrial impor- ltance, has seldom, if ever, been equalled Besides the officers, managers and de- pertinent heads of the company, the
 guest list included an unusual array of
 names distinguished in commerce, jour nalism and law. In eloquent speeches
 these men paid high tribute to the suc-
 cess of the National Biscuit company, and the wise direction that has placed it first among the industrial companies of the world.
 The introduction was made by MT. A, w. Green, chairman of the board of di-
 rectors, whose wise forethought has in six years won for the National Biscuit company the entire confidence of con-
 servative investors as well as the sim cere appreciation of the worker who buys a package of biscuit.
 All of the. speakers highly praised the methods by which the National Biscuit company had won success-solely on | the merit of it's work thus setting a conspicuous example for the entire com mercial world.
 Incorporated in 1898, the National Bis had for it's highest realization the per- lection of baking; an ideal that involved an entire revolution of existing meth ods, the upsetting of many traditions, the creation and execution of many new ideas.
 One of these ideas was Uneeda Bis
 cult, the soda cracker that made the nation hungry" and of which the coun- try has consumed over three hundred
 million packages. Another was the packing of biscuit, crackers and waters in air tight packages that would carry them to the consumers with all the ! original goodness and freshness pre- served. Still another and perhaps the greatest of these ideas was the trade mark, in red and white on each end of the package, by which the purchaser was able to distinguish the baking of l the National Biscuit company, and was assured of it's quality and freshness. l After the luncheon the guests were invited to inspect the new bakery, which, with it's floor space of twenty
 one acres, is now the largest manufac- truing establishment in New York. Almost a city in itself, it possesses unusual interest for the student of in dustrial development; the woman whose problem is to provide for the home; the
 child who would have life one sweet
 dream of goodies"
 1 The group of buildings comprising | this enormous plant is divided into
 units, each building being devoted ex- clusively to the purpose for which ti was planned and constructed.
 l The first is the main or general build- 1 ing wherein is baked an endless variety
 of biscuit, crackers and wafers, includ- | ing such famous specialties as Zu Zu Ginger Snaps, Graham Crackers and Oysterettes.
 The next great building is devoted to the baking of Uneeda biscuit, while the building adjoining is used in the manu- facture of Nabisco Sugar Waters. l Upon entering the Uneeda building the visitors were taken to the top or
 baking floor, where begins the career of 1 Uneeda Biscuit.
 l With fascinated interest they fol- lowe dthe wonderful journey of the dough from the enameled mixing pans, I into which the bakers turn five hundred
 barrels of flour day, to the first or shipping floor, from which they are dis tributed in their packages to the far ends of the land.