Saint Mary's beacon. [volume] (Leonard Town, Md.) 1867-1983, 1904-12-15
Car Advertising And Its Modern
Growth.
With Something About MIR. /. f..
M. Raiey, Its Chief Expo
nenl Here.

M. Raiey, It's Chief Expo
nenl Here.
In no country in the world is the
spirit OF progressiveness so much
alive as in the United States. and
Nowhere, it can be truthfully said,
are the opportunities for indivio ual
advancement greater than they are
berC. Every dsy Lew stars are dis
covered in the financial and indus
trial ornaments, and their names
are ter7ided' broadcast throughout
the longth and breath OF the land.
ana In the columns of the press are
read with avidity by the greatest OF
all nevsraper-resding nations.
In a day men spring from OBJ
scuri.y into the limelight OF puoli-
city, but unless their names are
kept continually before the public
gaze their descent into obscuritv
again is just as meteoric as was
their rise. Not only, of men can this
oe said, but 1t is the rule in everv
line u business and in every walk
of lie. To be successful one mas.
keep at it. Nothing is so desDi-
cable in the eyes ofthe America peo-
pie as gutter. The man who
inds favor in their eyes is the man
who does things, and when you have
tee people with you the road to sue
cess Is as easy as rowing a boat
dcRn stream.
But how can q man get The people
with him? you ask.
The answer is simple: Keen
your name or the name OF your firm
always before them; let not a mo-
ment pass by without telling the
people that you have something that
will interest them and by keeping
at 10 you will soon make the public
believe you, and the results will
show for themselves.
To do this you must advertise.
and do it in such a manner that the
public will read what you say. One
OF the best mediums, outside of the
great city dailies, for reaching the
public, is the street car advertise.
ment. Its efficacy has been tried ON
numerous occasions and has not been
found wanting. In Baltimore. as
in 34l other cities of this country.
this service is controlled exclusive
6y one man, and young man at
that. He is MIR. Barron G. Collier,
who was recently elected secretary
OF the international Advertising
Association, at the st. Louis Fair.
and who is acknowledged as the
highest authority on street. car pub
licity in this country.
By hard work Mr.. Collier has built
up his business from q small begin
ming until it is now recognized as
one OF the greatest advertising con-
Germs in the United States. He has
branch offices in nearly every CITY
and town of any importance in the
South and West, with headquarters
In New York, where he maintains
one OF the most complete Offices and
art departments in the country. In
Baltimore Mr.. Collier is represent
ed by Mr.. J. K. 81. Raley. with off.
ces in the fidelity Building, corner
Charles and Lexington streets. Mr..
Haley has represented Mr.. Golfers
interests in Washington, ID. c.. Nor
foik and the adjacent group of Vir-
ginia cities, and for the past two
years he has had the management of
all the towns in Texas, Louisiana.
Mississippi, Florida and Arkansas.
with headquarters at New Orleans.
where he did an enormous business.
He has only recently assumed the
management OF Mr.. Golfers Balti-
more interests Gncluding the towns
OF Frederick, Hagerstow and Cum
osrlsndl. and nas already in crested
some o. the largest local business
houses ia street-c, advertising. The
Herald IS now using space on the
StIeet-car dashboards.
Mr.. Raley is nstive Marylander.
having been born in st. Mary 5 coun-
~. lat has spent most Of bis shor.
onsL.sss career in New York CITY
Ant the " est.-Bditir,cre Herald.