The daily morning journal and courier., 1904-09-03
4 MODEL "sEGARn STORE.
Opened To-day by MT. Mattoon at the
 Corner of Orange and Chapel sts.

Albert W. Mattoon of this city who has been 8 wholesale cigar dealer for years, opens a new wholesale and re- tail store at the corner of Orange and Chapel streets to-day, which will be as fine as any, if not the finest, cigar store in New England. While MT. Mattoon is
 carrying on a very extensive whole sale business, he has planned to make this new store a headquarters for lovers of good tobacco, and, regardless of cost, not the slightest detail has been omit ted.
 For many years MT. Mattoon has watched tobacco conditions, and he ! thoroughly appreciates how tobacco should be handled in order to give per- ! feet satisfaction The average dealer puts his boxes of cigars on shelves and
 leaves them there until sold. Inside Of a week, or at most ten days, the best part of the cigar is killed. The problem which first confronted MT. Mattoon
 when he commenced his study of to-
 bacco conditions was how to keep ci-
 gars, especially imported ones, at such a temperature and under such condi- tfons that they remain perfect until
 smoked Tn order to accomplish this re-
 suit, MT. Mattoon has equipped his new store with a humidor, where the tenn
 perature and the moisture can be gov erned to a degree. Tn this every kind and priced imported cigars are kept in such a splendid condition that they de- light the hearts of all lovers of a good smoke,
 The imported cigars are kept in cop- pered zinc closets, where they suffer no { deterioration in and flavor and quality. The retail show cases were built with the view of proving to smokers that ci- gars, cigarettes and tobaccos retain their fineness of flavor, or aroma, when handled intelligently.
 Another thing which this up-to-date store has which will be greatly appre- ciated by the smokers of this city is a handsome hardwood finished private humidor which is equipped with 8 num- ' Der of private boxes for the use of pa- | irons gratis. Into one of these a cus- toner may place a box of his favorite
 brand, pocket the key and come in and 1 help himself to his own cigars When- I ever he chooses. Cigars placed in these private humidors remain in the very best condition until consumed. The i humidor in which the imported cigars are kept has a front and sides of the I finest plate glass while the back is lined with coppered zinc, the first of this material which has ever been used 1 in this city. This tends to hold the moisture in the case. The bottom of the case is made from bricks which
 have been especially made for this pur-
 pose, and which keep the case at per- | feet temperature.
 | Smokers know what they want and 1 MT. Mattoon knows what they want,
 and they can get anything they want, I ill this new model store. | MT. Mattoon now has over 100000 ci- | gars in stock and is ready to supply
 every demand. Owing to the fact that | he is a wholesaler he can afford to sell
 his cigars at much lower rate than
 other retail stores. For instance, all
 the regular five cent straight cigars
 will be sold six for a quarter.
 MT. Mattoon has leased the building
 which he now occupies for term of
 years and will supply all the needs of | smokers