Evening star. [volume] (Washington, D.C.) 1854-1972, 1904-10-24

volumes of reading matter on the public,
and that the greater portion OF 1t failed to
reach readers or to interest them. The ex-
perience of many politicians indqrsed this
contention 1t was determined to curtail
the circulation of crude matter. often poorly
printed and unattractive. The six docu-
ments issued were prepared by experts and
dealt with two subjects, the republican par
ty and Theodore Roosevelt. The millions
of copies turned out were printed on good
paper in readable and attractive form. The
demand for them has been phenomenal,
which Is taken as evidence of their ac-
ceptabilty to the public.
The Cartoon Service.
a pictorial and cartoon service was or
gained. The country has been plastered
with attractive cartoons and small hand
books of cartoons and political sketches
distributed everywhere. One of the most In
terestinC of the set is a collection of pic
lures reproduced from Harpers and Leslie s
weeklies and other publications of that
kind. which were printed during the hard
tines of ls!8 and 1894. This document is
entitled Lest We Forget The pictures
are the actual sketches of the soup house
period. and portray many scenes OF misery
and starvation in the big cities. Coxey
army and the armies of the unemployed
and destitute in many sections are again
thrown upon the screen.
Most of the sketches were reproductions
in the magazines of the time from photo
doubtless will be recalled with pangs of bit
ter memories by many man who went
through the hardships that the country
suffered in that great time of depression:
Il makes telling contrast between tfidl
period and the present.
The press bureau Is another branch OF
the literary work. There Is an eoi'oiiai
organization in the bureau OF whcn d
metropolitan newspaper might be PROUD
The country press has been supplied with
editorial and plate matter plate cartoons
for the patent insdes' and special articieS
of every kind The daily press is supplied
Win hisb-class editorial matter and special
articles upon any subject demanded Ihere
has never been such an extensive press bu-
reau operating in this country.
A Telling Feature.
But the telling feature, the new idea Oh
the whole scheme of publicity. is yet to be
described. Having abandoned the old style
OF distribution of campaign documents, IL
was necessary to supply means OF laying
before the reading public republican primer
ples and policies. No set speeches, de!iv-
cred in Congress, heretofore favorite plan
of campaign. We're printed this year
If you will look in the front or back Oh
any magazine of prominence for the mohth
of October you will find from one 10 four
pages of advertising matter devoted to as
cussion of republican politics. The repuD-
lican party is being advertised, brought TO
the attention of the public in busness-like
way 1t is estimated that total circula-
ton of eight millions is provided for these
advertisements.
The articles were prepared by able men,
Joseph H. Choate wrote one of them, ana
all are the products of competent brains
Instead OF a long and sometimes dreary
discussion of politics. here is a brief. tell
ing and readable presentation of some fea-
lures of republican tenets. 1t is likely TO
attract the attention Of the magazine reader
and it is short enough for him to read. he
will ind something that appeals to his IN
telligence whether he agrees with the prin-
ciples or not.
The articles were sagaciously prepared to
suit the particular clientele of the magazine
in which they appear. The scheme must
have cost a mint of money. for a page in
an American magazine is an expensive prop
osition. But the plan has created more
talk and attracted more attention than any
other feature of the campaign.
Mr.. Coolidge caused the preparations to
be made quietly. and the publications were
sprung upon the public Unexpectedly. He
is receiving many congratulations for the
successful employment of very novel idea
in political campaigning. There is no copy
right the scheme, and no doubt it will
be extensively used in the future by both
the great parties. N. 0. NJ.