The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1904-01-31
TARA BOOM DE A


Every person who invests wisely in
real estate has all mankind laboring to
increase the value of his purchase. In
factory. and on farm, and at forge, and
in counting room, and on the seas, and
in the depths of the mine laborers are
busy increasing the wealth of the
world. The many toll to fill the treas
ure boxes of the few-such is the pitt
less and irrevocable law. Science de-
Velops new forces, invention fashions
new products, and thousands of new
fortunes are created every year. But
mountains and seas and lakes and riv-
ers and valleys remain as they came
from the hand of their Maker at the
dawn of Creation. No new perfect
climates are made. No new grand nat
ural views are born. Such are like
Stradivarius violins, or paintings by
Rubens or Murillo. There are only so
many of them, and there never can be
'wany more.
It was appreciation Of the matchIess
beauty of Southern California that set
in motion there the great land boom,
which began in 1883, which has con-
tinued in some places, such as Los An
geles, ever since and which in other
localities subsidized, because it out-grew
itself. The emigrants to that section
of our country We're health and home
seekers, rather than fortune seekers.
They We're generally people of means.
They covered the country with stately
palaces and artistic cottages. They en-
gendered a fever of speculation which
made real estate as marketa BILE as
wheat or railroad stocks, and the in
crease of values was rapid and enor-
nous. Instances were not wanting of
ranchers selling their farms and or
chards at hundreds of dollars per acre.
and within a years time investing the
money in the purchase of twenty-five
foot lots, carved out Of the same prop
ertyy at the same price per lot at which
they had sold per acre. Railroad and
cable roads were constructed in every
direction. Great caravansaries were
erected and sumptuously equipped. Los
Angeles, and San Diego, and Santa
Barbara and other towns developed
from sleepy hollows into thriving cities,
and dozens of towns with classic and
high sounding titles were surveyed out |
of cattle ranges, and parked and sewer |
ed, and provided with water works and /
gas works in advance of their settle |
ment.
The business of selling real estate /
was invaded by lawyers, journalists,
poets, painters and merchants. The Of |
fees of these gentlemen were centers of |
Vines loaded with ripe /
grapes We're dug up, transplanted and /
trailed on the walls. Masses
of tuberoses and heliotropes were I
banked in the windows, and no real
estate sale was expected to be a sue
cess without brass band, free lunch, |!
and free transportation to the prem
ises. One enterprising real estate firm
chartered a column in a daily journal
and changed the advertisement every
other day. 1 extract from an old news
paper file some specimens of the adver-
Using of that day.
AAA
"On Wednesday afternoon at one
o'clock we will sell at public outcry to
he highest bidder, the Pacific Ocean
1raped with a western sky of scarlet
md gold; we will sell bay filed with {
white winged ships; we will sell a s
southern horizon trimmed with choice i
collection of purple mountains, carved t
n castles and turrets and domes; we 7