The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1904-03-18

| departments of this mammoth store were
represented. One of the windows was a
beautiful interior in which were displayed
the popular cerulon silks, that exquisite
blue that looks all the softer with the
sheen upon it. There were no con-
trasting colors, and look at the window
was like gazing into the blue armament.
since many women declared it was
! heavenly" Another window was used
| for the display of the gowns. those made
in the dress making department of this
firm. The separate skirts and waists were
arranged in a separate window. and
many of the pretty and elegant accessories
| to the spring toilette. One window was
arranged principally for decorative eff
feet In which were used roses and ar
tistic coneets a background for that
wonder of wonders. the Easter hat.
The furniture department was superbly
represented in a big window furnished as
a library.
Hats and gowns monopolized the atten-
ton of the women shoppers. Every year
this popular firm establishes itself as a
/ reliable authority on correct styles and
| it has given Birmingham a reputation for
| being one of the fashion centers of the
| south
| As regards the spring and summer fab
rics, Mr.. Joseph Sterne of the dry goods
/ department said:
1.-THE distinguishing feature of the sea-
sons fabrics is in the roughness and
| knotiness of their construction. This APP
plies to both, woods and silks. The silks
most in vogue are the Romans, the RAJ
jahs and the Chontung. 1t is the irony
of fate that with the turmoil in the far
east there should be such a demand for
these eastern silks, which are made on
! handlooms.
",rhe gun metal effects are good this
season, what is called the double points.
as for instance, a lustrous blue pointed
ON national grey background, with
super dots and conventional figures in
hello and pink on grey grounds.
Lace ruches continue in popularity,
| particularly the leire laces. The silk mus
| Inns are a favored material, these coming
in dainty effects In floral or organdie de-
signs They are the popular wash ma
! terials and the New York women would
not consider their summer wardrobe COM
| pete without a gown of this material.
The pointed wash blond, the all over
white nets in floral designs are very
modest. They are to be made in the 1880
styles full flowing
THE costume for summer wear will
however, be the shirt waist suit of habu-
tia silk, what is generally known as
China silk
Among the French models shown to-
day is Paquin gown of grey. which is
blousey and full. with am untrimmed
skirt, and a Doucet gown.
THE distinctive touch to the modish
gown is in the bit of green, the dull, al
mond green used either about the stock
or the girdle. The eerulion blue is also
used in the smartest gowns"
! In the millinery department were dis
played many French hats. ranging in
price from ten to fifty or sixty dollars.
Mr. Leopold Loeb. the head of this de-
partment, said the prices on millinery
are not exhorbitant considering that
American women think nothing of paying
500 and more for a hat with a Paris
mark A description OF a few of the hats
seen yesterday follows:
| An extreme picture hat, a rolling milon.
| with a long black "snake" plume.
/ A baby hat of black chantilly, falling
! over the brim of white moline an i'm
| mense bow of blue satin and bordeaux
of pink roses; a hello hat, of moline In
the lattice work. while purple orchids
combined with Persian ribons, the bor-
| deaux finished with June roses made a
nerfect hat: a large hat of repoussee lace
in the baby effects, the French shades
OF hello in contrasting colors giving the
lilacs an exquisite tint, while to relieve the
hello shadings was the broad hand Of