The Montgomery advertiser., 1904-07-12
CITY OF LYNCHBURG.
Virginia Trade Centre Develops Along
Business Lines.

Business Lines.
In the development along the line Of
business, evolution Of so vast a nature
has been the principle governing the
practice of trade that the successful
merchant OF today deserves to be class
ed among the professional men II study
and knowledge are to be taken as the
basis of classification.
So many and so complicated are the
questions that the up-to-date man of
business must consider and answer
with the least possible delay that one
high up in such affairs has estimated
ones diligence by the number Of de-
cisions made every five minutes. No
text books outlining the plan to be
pursued in the event OF given condi-
tions have been or ever can be devised
to safeguard the pathway of the trades
man OF the present. He must meet
cation of ipnumerable principles and
policies that the long study of condi-
lions create within him. in the form Of
what the world calls resource. The
man of resource. IL the professional
student Of cause and effect and the
measure of success 10 often limited by
the standard to which this study Is
developed. sre
Around certain geographical centers
there seems to have been attracted By
the mere magnetism of kindred quail
ties, a greater collection of the expo
nents of the advanced principles of
business than are found to exist else
where. In such places the example set
by the leaders is quickly followed and
the natural result is found In the high
est stages of business development.
where the man in the counting room
or at the head Of the department ranks
Justly with the jurist and the doctor.
As an example of one of these COM
munities there may be mentioned the
City of Lynchburg, Virginia. AS q
point on the geographical map 1t may
seem to resemble many other cities.
but as a point on the business plat of
the nation It ranks way UP with the
leaders. Hence the science of bust
ness Is practiced by professionals pure
ly and the primary principles of trads
have been ramified uAtil perfection is
attained and the intricacies of supply
and demand satisfactorily solved. For
acupen and gsagacity, sound and con-
sentative square dealing with full val
ues, financing. transportation and ac-
curacy in knowledge of the wants OF
the consumer, the merchant men OF
Lynchburg are at the head of the list
They have gone into the matter of vol
ume and small marginsssas against
small business and large profits. and
settled in favor of the former propo-
sition as conducting to the greatest coed
for the greatest number. The maxi
mum of the distribution with mini
mum margin above the cost of opera
lions to the distributor is the line
along which they work. The effect of
this is that.,thai transactions aggre-'
gate something enormous and the con-
sumner reaps the benefit in the small
cost he is put to in order to supply his
daily needs. To successfully consum-
mate these conditions they have devel-
oped from obscurity into great i'm
portance and with every line repre-
scented they push their business into
every territory obtainabIe. 4 Their en-
terprise is attracting the attention CT
every seeker for goods and is exciting
the apprehension of the largest mar
kets of the country. They are in ac-
tive competition with every city of size
in the North and East and proudly
boast that they meet all prices. They
advertise and they know how to ad-
vertise. They invite buyers to come
and purchase their goods. and they pay
the railroad fare of those who accept
the invitation. t5
1t is with pride that we call attention
to Lynchburg. Virginia, and are glad
to feel that the South has such city
to point to. adv.