The Saint Paul globe., 1904-12-27
About Advertising

Through the newspapers you can buy
a circulation of nearly ten millions with
forty three hundred dollars.
Yesterday the writer was given an
estimate from the Kastor agency,
showing that the same space advertise
ment GOO lines) in magazines with a
combined circulation of nearly ten mil
lions would cost ten thousand dollars.
The H. w. Kastor & Sons advertis-
ing agency has also furnished the writ
er with an estimate of what it would
cost to secure 1925, 600 circulation
through the leading newspapers of this
country with an advertisement occupy
ing the same space as given in the
magazine estimate, viz: 200 lines.
The estimate in the newspaper in
stance it 81, 800, which, when compared
with the $4,000 necessary to reach all
most the same number of people with
the same size advertisement in the
magazines. ought to cause some ad-
vertiseFs to think.
During the recent convention Of the
International Advertising association at
the worlds fair quite discussion arose
as to the relative merits of newspapers
and magazines as advertising mediums
People are still talking about this
point.
Well, here are two estimates for the
same space from a reputable advertis-
ing agency-one for $4,000 for maga-
zines, the other for 81, 800 for newspa-
pers-and these estimates ought to
throw some light upon the subject.
According to Kastor & Sons, $4,000
will buy an advertisement of 200 lines
(magazine book form), in the following
leading American newspapers, with a
ao,,oIai1 oiro11la fjOr1 of O 00S 010.
Milwaukee Sentinel. Birmingham Age
Milwaukee Free Herald
Press. Montgomery Ad-
Milwaukee Journal. vertiser.
Milwaukee News. Little Rock Ca
Los Angeles Times Zette.
Los Angeles Herald. San Francisco
Denver Post. Examiner.
Denver Republican. Pueblo Chieftain.
Atlanta ConStitu- Hartford Times.
ton. New Haven Regis
Atlanta Journal ter
Chicago Record Washington Post.
Herald Peoria Star.
Chicago News. Quincy Journal
Chicago Tribune. Evansville Courier.
Des Moines News Clinton Advertiser.
Des MoineS Register. Dubuque Times.
DeS MoineS Capital. Topeka Capital
Sioux City Journal. Wichita Eagle.
Sioux City Tribune. Springfield Repub-
New Orleans Plea lican.
yune. Detroit Free Press
New Orleans Grand Rapids Press.
TimeS-Democrat. Kansas City Star.
New Orleans Item. ST. Joseph News
Baltimore American. Anaconda Standard.
Baltimore News. HelenaI Record.
Baltimore Herald. Lincoln Journal
Buffalo Express. News.
ST. Paul Globe Newark News
St Paul Dispatch. Raleigh News and
St. Paul Pioneer Observer.
Press Toledo Times Bee
Minneapolis Trib- lGuthrie Capital
une. Portland Oregonian.
Minneapolis Times. Providence Bulletin
Detroit News charleston News and
Tribune. Constitution.
Detroit Journal. Sioux Falls Argus
Omaha Bee. Leader
Omaha News. Chattanooga Times.
Omaha World Austin Statesman.
Herald Dallas News
Buffalo Courier. Fort Worth Record
Buffalo News. Houston Post.
PittSburg Dispatch. Salt Lake Tribune.
Pittsburg Gazette. Richmond News
PittSburg Press Leader.
Pittsburg Times. Seattle Post -Intelli-
St Louis Star gencer.
St Louis Post Spokane Review.
Dispatch. Tacoma Ledger.
ST. Louis Globe Birmingham News
Democrat. Bridgeport Post
ST Louis Republic Wilmington Every
ST. Louis Chronicle. Evening
Philadelphia Item. Jacksonville Me-
Philadelphia Bulle tropolis.
Philadelphia In Indianapolis Sen en-
quirer. tinel
Philadelphia Record. Denver News.
Cincinnati Enquirer Burlington Hawk
Cincinnati Post eye
Cincinnati Times Council Bluffs Nom
Star. pareil
Cleveland Press. Leavenworth
Cleveland Plain Times
Dealer. Joplin Globe
Columbus Dispatch Manchester Union
Columbus Press. Hoboken Observer.
New York Herald. Trenton Times.
New York Sun. Albany Times
New York World Union.
New York Journal Brooklyn Eagle
Boston Globe. Rochester Demo-
Boston Herald. crat-C Chronicle
Boston Post. Dayton News.
Boston Journal. Scranton Times.
Memphis CONNER fChattanooga News. =
cial Appeal. Knoxville Journal
Memphis News. Tribune
Memphis Scimitar. tGalveston News
Louisville Times San Antonio Ex-
Louisville Post press
Kansas City Salt Lake News
Journal. Seattle Times
Nashville Banner. Tacoma News.
Nashville Americana
As before hinted, these are but esti-