The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1904-06-09
TELLS WHY FANS
GO STARK MAD
Leraned Professor Explains
Philosophy of Craze.
TALKS ON MIND OF The MOB
PRAISES HIGHLY THE UTAH
STATE NORMAL SCHOOL.

br George j.. Vincent OF the University
81 Chicago delivered his final lecture be-
A1Ie the University of Utah summer iu-
stilute last night. lie spoke DO Barratt
nan on The Mind of the Mob" discuss
las baseball fans and other individuals
Ut vincent said iH parts -'EeH Depart
ti'liia eL science are being created every
among the followers of one of these new
utlai tlueHl5 OF learning. Take for exam
PIE baseball game. Mr. Brown. "a Dig
At.ii-l gentleman attends a same where
tne nome team wins. as the game goes
tt ne becomes another mau. shouts like
au Indian. few hours after. iU the
bosom of his family, he is as dieultlCd
as ever. The mob Psychologists are those
VINO enueaTor 10 explain the unusual ace
lions of Mr.. Brown
political meeting with its cheering
ana nat tossing is another example of
fne action OF the mob. A great religious
meeting Is held where au eloquent
DE has visited fin foreign lands. When
lle collection box is passed around.
thousands of dollars, watches and jew
cry are contributed by otherwise close
people This is ana interesting pheu0me-
non. say the mob psychologists.
Inc crusades according 20 these psy-
b. lsO the WitChCTdfL excitement. the UlHkD
bay iu Canada. who believed they were to
meet the Christ.
Runs on Banks an Example.
Another field is that of financial pam
acs- and runs on banks. Crazes are i'm
rerestlng phases OF sheep-like actions or
people. They srpea0 quickly over COM
muniJy and then pass as rapidly away.
Ihe Jumbo" craze iu London i'm 1sS2, is
an interesting example of the craze.
''lu q psychological crowd there is con-
geurratiOu of attention on single spec
Iacle or speaker, a gradual weakening
OF the Individuality until IL disappears.
weakening of the critical attitude 0rdi-
rH| e. s
6cuggesuoility or openness to IT,
Some See Duality in Nature.
Another theory relates TO the duality
two or more selves, higher and lower
tHe former reasoning the latter eu1uon-
al. Hypnousm Is q proof that there is
more than one self lu each nqlFlola-.
THE scientists say that iu a hypnotic
sleep the higher self is off its guard. The
psychological crowd iu the same condition
as a hypuotiZed Individual There is FIX
Sly and distraction of attention. mOnOtony
of experience limitation of voluntary
movement and immediate action, Spell
binders work up the mind OF the MOB OF
meeting TO immediate execution.
How Spells Are Bound.
'Tn n red hot political meeting there
must be congestion rather teud air,
brass band. pictures of heroes, Washing
ton. Lincoln and OlnerSt there must ne
decorations. especially an American Rag
The sDeubiuder himself must know his
audience, the leading industries, proml-
ueut men, uatIOualities of the people ana
Jokes on the opposite party de puts our
geelers at the beginning or his speech, 10
find out whether the audience appreciates
keen wit or broad humor If be does not
know his audience the spelbiuder Is apt
30 make grave mistake lie must pre-
serve the forms of logic while avoiding
the substance OF logic. There IS pEac-
tiealy no real thinking on the part OF
people The AUDIENCE must be- kept eng
Thusiastic and not allowed TO think Real
logic viii bore an audience Humor must
he introduced TO relieve the mind. The
speaker must make but one or two points
Gud drive them home.
For the most part the MOB influence
ds danger In our country though il
may do some good CIVILIZATION does not
advance by waves and floods, but by the
slow and patient labor of individuals.
whose minds are not easily influenced Dy
emotional speakers or speHDinoins,
Praises State Normal.
Earlier fu the day Dr. Vincent made am
address to the teachers attending the
GUNNER Institute iu which DE said;
"The Utah State Normal school is
g breast of any normal school have ever
seen. and ahead Of them all in many
things
Professor Vincent made this remark in
explaining why he changed the topic OF
his lecture Announcement had been
made that he would speak on 'fhe So
CiaIizauon of the Curriculum" but iu-
stead he spoke on .Selrishness and Cn-
g. fishness.'
'.HVhen j came out here" said Dr. Vim
cent II had an idea that j would be "a
sort of missionary 20 the teachers here.
was going to tell you today how the
social material a hand in every commu-
TItE could be utilized In the school room.
But when I went through your training
school today and saw how admirably this
was already being done how much better
could tell you about BE- seemed To me
like bringing Goals % Newcastle 20 dis