, 1904-07-20
A Special Feature of the World S
Fair.

The Prudential Insurance Company
of America has on view at the Worlds
Fair at st. Louis an exhibit of life in
surance methods and results which is
in advance of anything of it's kind
hitherto attempted by life insurance
companies. The location ofthe exhibit
is in the Palace of Education, where the
company occupies a space of 30X5O feet.
The exhibit includes a large and beauti-
full model of the Prudential Home
Office buildings at Newark, N. j.;
handsome stained glass reproduction
of the rock of Gibraltar, Illuminated by
electricity; and It's charts, diagrams.
photographs, ETC., which explain on a
large scale the inner workings of the
life insurance business.
The charts exhibited cover the entire
range of life insurance management
from organization and administration
to the results to policy-holders, mortal
ity experience, medical statistics. etc.
The exhibit brings out the fact that
at the beginning of 1903 there were
over IL, 900, 900 life insurance policies in
force with ordinary and industrial COM
panies, as compared with 1000, 900
homes owned in the United States.
5000, 900 saving bank depositors, 4,000,-
900 fraternal order certificates, and
| 800, 900 building and loan certificates.
The increase in the number of indus
trial policy-holders in the United States
during the decade ending with 1900 is
shown to have been 189 per cent, which
compares with an increase of 45 per
cent. in the wealth of the United
States; of 43 per cent. IN the number of
savings bank depOsitors; and of % per
cent. in the population during the
same period. Other interesting dia-
grams illustrate the wide extent of in
dustrial insurance in different parts of
the world, showing that there are now
more that 40, 900, 900 industrial policies
in force in the different countries.
The charts illustrating the medical
eX perience of the company are of I'M
usual interest to physicians, public
health officials, etc., as well as to the
general public. There are charts show
ing the expectation of life in different
parts of the world; the comparative
mortality in temperate and tropical
countries; the relation of marriage to
mortality and a large number of other
important elements of human mortal
ity. Considerable space is devoted to
an exhibit of the relation of occupation
TO mortality, with particular reference
to unhealthful and dangerous trades.
Physicians will be interested in a series
of charts descriptive of the experience
of the Prudential with rejected risks.
The general practitioner will be inter-
ested in the charts exhibiting the gen.
eral mortality of American cities from
1904 to 1908; the mortality from princi-
pal causes during the past thirty years;
the indicated decrease in the mortality
from consumption; and the apparent
increase in the mortality from cancer
and appendicitis.
The social economist and the e. expert
in public and private charity admins
tration will be interested in charts des-
criptive of the reduction in the pauper
burial rate in American cities since the
Introduction of industrial insurance.;
the enormous extent to which indus
trial insurance has become an element
of household economies; the relative
expenditures for life insurance among
men in different occupations and with
different incomes; and the relation OF
expenditures for life insurance to other
items of the family budget. A num-
Der of photographs show the homes of
industrial policyholders, and, for illus
lrablon, IL Is DIouBul OUT IuaC III ouo
Riverside Model Tenements, of Brook
Ign, over 20 per cent. of the families
are insured on the industrial plan. In
some of the most desirable residential
sections of the wage-earners of Newark,
N. j., over 80 per cent of all the fami-
lies are insured on the industrial plan;
and in over 20 per cant. of the families,
every member holds one or more
policies.