Okolona messenger. (Okolona, Miss.) 1900-current, 1904-04-13
Il Er.nnla morlA Eanarlnn.

The business men ofLynchburg, Va.
IN q movement to advertise the city,
have set q good example which Oko-
Iona business men would do well to
follow. Twenty four Of the leading
business establishments Of Lynchburg
have agreed that iudicious newspa sr
advertising is the best way TO reach
the buying public, and these establish
ments have joined IN contributing too
fund for the expense Of advertising to
induce buyers to 60 to their market.
Among those who have joined in the
movement an several national banks.
a number Of prominent manufacturer
and quite q number Of the leading
jcbbers. These men are not victims
Of sentiment. They are business men,
and they realize that what advances
the interests Of L~ynchburg as a mar
ket also help them individually.
Lynohburg lie now perhaps the wealth
lest city in the South in its population,
and one of the Wealthiest in American.
II is a large manufacturing center and
commands a splendid trading district.
But the leading business men Of
Lynchburg have come to realize that
to keep their extensive trade they
must be in constant touch with their
customers. Any other policy will
naturally permit competitors VINO are
looking out for new business to Gu
into their territory and secure many
of their best buyers. To get business
these days something more than a
past reputation is needed. This is sn
age OF competition, and nobody recog-
nizes that fact more than does the
wide-awake business man who ha'
tried judicious advertising and knows
What it means as a medium through
which seller and buyer r brought
together in harmonious relations.
A Southern contemporary comment
ing on the movement by the Lynch
burg business men, says:
The community should maintain
communication with those of kindred
interests exactly as a merchant knowe
be must keep in touch with bis Gus
There are people looking for
Investments. If we would have them
come to Us certainly we should explain
our opportunities and show how the
two interests might become Joined 60
mutual advantage. The newspaper
does this 80 constantly that habit OBJ
the effect-the skin becomes
hardened to constant blows and so
ioes the mind. just as the ears finally
cease to note the hum of machinery
that is always present. This aid the
Newspaper deserves and should have
no one institution should be required
)r expect to bear unaided a public
burden.
Quite so. The patriotic newspaper
4 constantly doing something for the
good Of the public. So much SO that
business men are in the habit OF look
.ng upon this as a part of the news
duty. But the newspaper
Ihould have the cooperation of the4
business interests Of the community.
They derive far more benefits as q rule
han does the newspaper. and they
Ihould therefore be willing to do their
,art. Does the average citizen even
Ieriously consider how little be does
or the general good of the public
considering how much the public does
or him? It is far too often a case Of
AXE ell and give practically nothing.
The Lynchburg business men have
Deen aroused to q realization OF the
Importance of cooperation. This
movement shows enterprise, public
pirit and local pride, and these three
Elements go a long way in building up
he business of q community. They
make a favorable impression upon
outsiders and establish cordial feelings
those who have something to
and those who have money with
which to buy. Okolona is looking for