The Hawaiian gazette., 1904-10-18
tFrom Saturdays Advertiser)

I Many important matters were dc
e cded at the meeting yesterday after
$ noon of the Merchants Association,
principal of which were the endorse
) ment of the Hawaii Promotion Com
mittee's work and hearty recommen-
dation for its continuance: the decision
as to the boundaries for the proposed
! Federal Building; the proposition to
hold a conference with the Chamber
of Commerce relative to dividing the
control of the tonnage tax imposed on
imported merchandise for the conduct
of promotion work: and the Informal
expression, that although the Associa-
ton cannot dabble in politics, yet can
didates for the legislature should heed
the request of the merchants to give
further Territorial aid to the promo
tion work
The first business was the adoption
of the report of the Committee on
Publicity and Promotion presented by
Messrs. f. A. McInerny and 1. S. Dill
lingham, based on the report of the
Hawaii Promotion Committee for the
past year. The reports, in reversed
order, are as follows:
DETAILS OF THE WORK.
The Hawaii Promotion Committee
began it's work with the opening of its
| local office August /, 1908. AT prior
| conference between its members and
the Governor and Treasurer of the
| Territory of Hawaii, there was placed
at the disposal of the Committee the
Sl5.OO0.0O appropriated by the 1903
Legislature for advertising. Under
this agreement there was expended
s11.6S4.34 This amount was divided,
| Sc, ,667. 40 for advertising and $6,Ol6.S5
for printing. This is the total of as
sistance received from sources other
than the Chamber of Commerce, the
Merchants Association and the busi-
ness community at large.
ADVERTISING.
The advertising began with Oct,
1908, for which time full and quarter
page advertisements were ordered eX-
tending over the period to Jan. !, 1904,
some % mediums being used. Up to
! the present time bills for advertising
| for the year 1904 aggregate $4,O6962.
| This covers not only the advertising in
| magazines and newspapers in general
but as well includes s496.22 expended
in California during last winter and
spring for special magazine and news
paper space. The list of mediums in
cludes all of the best known popular
ma magazines.
PRINTING.
The publications prepared and dis
tributed by the Hawaii Promotion
Committee numbers seven. The book
"Hawaii' published by Frasier, of
which $4,000 were bought by the Terri
tory was placed in our hands, and
some $4,000 have been distributed
through the mails, through steamship
and railroad assistance and over the
counter. The largest edition was of the
folder Hawaii" of which 250,000 We're
issued at a cost of si,40000 for printing.
Beauty Spots Hawai-" of which 1OO,-
600 copies We're issued cost to print,
81, 10000 and the cuts for these two
books added s416.S5, making the total
| expense S6,0l6S5, which as noted above
was paid by the Territory.
Honolulu What to See and How to
See It. is n vest pocket folder con-
tanning a map of the city. OF this 25,-
600 were issued at cost of sSi50.
Hawaii as a Side Trip" is a four
fornia, in edition of $4,000 at a cost of
$500
agricultural Possibilities of Ha-
waii'' in 10000 edition cost $4,000
Hawaii, Its People, Their Legends
of which $4,000 were printed, cost Sll6l.-
30 or s7,39,.9O as total for publications
not counting small leaflets issued from
time to time as accessories to these
/ publications to meet special occasions.
/ This gives an aggregate of 100000
copies Of which ut the present time,
counting stocks on hand here and ia
san Francisco, probably 10000 remain
undislrlbuted.
DISTRIBUTION
The first task OF the Promotion Com
miltce was tp GET into touch with
American Railroads and Trans-Con-
tiuental Trunk lines, various short
lines reaching summer uud winter re-
sorts, ana the steamship people In this
ocean. Il b. through these agencies
that the largest circulation has been
secured for literature bearing ON lia-
WaiI Thrsr Transportation companies
plHrrI iiHu"il falirrf and booklets ln
fhr.r IradlnF unifrs. iu one instance,
that uf thr Sos YORK 'ruiInl limos,
lts seventy rarYru Information bureaus
rurIlfi Hllh alI publications fur iffs
dlHuhgtmn. lu addition to HAirh Mr.
9.u q pluirls % o. A uf the foad,
nas answered Wauy malI lng4inrH 10nr
rfrrlnF iiiHHu
H aaWWH H iHr mdHat follow
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uf In4HufH 800 HHi lf m mail lo
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