New-York tribune., 1904-10-03
RESTRICTING ADVERTISING.
Defaeing American Landscape with Bill
boards Becoming Less Obnoxious.
TransIated Ion Il e. 81.

Translated from La Revue Suisse
Advertising has never attained the development
The progress of eiectricity aerial announcements
pretty name for vllIanOus thiug-have
evening dominating the hotels and places most
Iregqenled they form staring proof Of The neglect
business is none the worse Buf + Win not dwell
ye year. ''iS point win "''h e''e''1''sa you i'''
1t IS more interesting 70 occupy ones self with
tlsing within the limits of good taste And-it is
selves at the present hOUf. I'm al directions with
an energy Of which the public tu general has No
u0Hol ana Whlcn iS revelation 70 strangers. con
Viucrd That tu America advertising KNOWS no
bounds In reality state of war has existed foT
hv ne ,-E ,y'y 8iIl,-4ars, 81 ,'' ,ssri7- and
ccprain Trt irir,ljI ybiT ,Sor ,TirboYr
noise. but without rest each i'm different Spnere
OF action. 10 impede the march OF the enemy The
Municipal Art League of Chtcago. the. American
v-nt1- the American Scenic and Historic Preserva-
zion society Of New York and the Architecture
League of America. whose members or" widely dis
tfiouted appears over a great extent 81 IeTF.-
Is principally ths latter quality which is necessary
10 be- prepared against AN evil which assumes the
most unexpected forms
It is necessary % have travelled the United
forms vrIars,- the ..zs ~ rr rr,,veile- il ans
due 20 rHe perseverance OF the societies above
mentioned The raiouhtabIe BiIIposters' Associa-
zion has st last abaa,Ion+, th adious pf,.iect oF
painting advert isenleuts ON natural objects such ass
rocks. grotroes and the giant trees ~ california
That is an important point gained Hewever. The
. advertisers have u" hesitation IN utllZiug these
. same objects Iu fastening Placar,is upon Them
In regard tO the trees which along the t1alH
. thorough flares have become many support S
Tor rliS-uruJS me states ot NlaSSae nlisetls
and NeW-HaUQSuiTe have recently taken severe
measures Elsewhere. PeUuSy ivauia and Boston
have attacked ti former adV~rtS" nlf'utS ON Puhi
monuments. fG- iatt~r the display Of glarlnS pos
tsrs i'm the u-'E. borhuQd of parks and public gar
dens- And rhis8gr- Buffalo and Rochester have
limited the dimensions of plaCardS-
N-
above all aiou- the railroads. because The adver-
tisers find ready accumplire> in the bordering
farmers. ALWAYS ready sell a space their fields
even their buildings entire. - ETsar is tho
Shame-SSuaSS uf rliS class of advert iSeUPUts that
certain iiDeS it YOU attempt to view the rr7lu-
try from The window. You immediately give IL
up shocked tp uuroll@d before eyes an
iutermlnablr succession OF hillhoardS celehrs ting
the virtues of soap In mode. and cf barns mot
leyed with the most Giarug colOrs by the grace %
Blanks SlrSa parilia- The complaints W tour
leagues, have recently succeeded IN inducing Cer-
tain railroads plant hedges and trees along their
roads 70 d~crur1gp the too entrrpTSnS blllpOSters
IL is hoped jn another direction - check the
tomplaiSauc- ur farmers toward this sort OF van
daISu by making them understand. through the
medium ~ the press their conventions. that
these advertisements displayed on their premises
are. iu effect. Indication Of poveTty-to employ
the forcibla expression of NJ O. Robinson i'm "'The
Atlantic Monthly lin other terms the indication
Of a pecuuiarv condition not very dourishtug
That is SEi.fu. policy, and will succeed Per
haps. iU GrprIVlrs The Bilp0SterS Association
Of It's most dangerous auNiliaries.
For The moment the evil is Vet serious chiefly
I'm The West where certain mUuiCi iptLlties them
selves have recourse To- the process of advertising
around the stations. 20 attract the attention Of
travellers % the wonderful advantages of The To-
caIfty from an points Of vieW-aud allure the cap
italist search for an Investment.