The San Francisco call., 1904-11-14
BIG BENEFITS
OF THE FAIR
California Becomes Known
to World and Thousands
Will Flock to the Coast
RESULTS FAR REACHING
County Commissioners Tell
of What Has Been Done
and the Lessons Learned
Special Dispatch to The Call.

CALL BUREAU, PRESS BUILD
ING, ST. LOUIS, Nov. 13.-All Of Cali
fornia's representatives at the fair
agree that the exhibit has been the
greatest advertisement the Golden
State could have obtained with the
sum of money expended.
AS 1t nearS the time that the great
gates are to swing closed. there is a
general feeling of satisfaction over
what has been accomplished. The re-
suits so far obtained are. in the words
of one county representative. simply
the first crop" Commissioner Charles
A. Block of San Luis Obispo County.
in speaking of the advantages his Sec
tion has derived said:
The first and greatest reason that San Luis
Obispo County has derived advantage from its
exhibit and representation at the St. Louis
Exposition is that equal recognition with other
and better advertised counties has been OBJ
tanned. Until very recently San Luis Obispo
County valued only as a stock and grain
section. Our exhibit at the fair demonstrates
the possibilities of this county OF vast resources
in other things than stock and grain.
san Luis Obispo County, by reason of its
wonderfully diversified exhibit here, has made
known to thousands of people from every sec
tion of the United States and many foreign
countries that equality with the
best advertised sections of California. That
IS one of the most favored sections of the
State multitudes of people have learned.
Among other lessons taught by experience in
the maintenance Of our county exhibit at the
fair is that of the great need OF dispeling the
very erroneous idea which so generally prevails
regarding California land values. The great
majority of the people interviewed with refer
California have been of the opinion tina t
nothing short of $500 to $500 per acre would
buy good fruit lands in our state. And whep
they were told that fine land could be bought
for from $50 to $50 per in San Luis Obispo
County and in a section where the average
rainfall for twenty years has been twenty two
inches per year, thousands of persons learned
something of California they had hitherto not
known This is point that should be en-
phasized If we would dispel a damaging mis-
chief.
A vast number of Worlds Fair visitors have
been attracted to the joint exhibit of San LUIS
Obispo and Monterey counties. large num-
ber of these have signihed their intention to
visit these counties when they go to California
and this number includes the larger percentage
of the people interviewed. Several families
have already gone.
In the selection and preparation of another
World s Fair similar exhibit, considerable
saving in expense may be made by minimizing
the number of specimens for exhibition. Ex-
perience has taught that only the unusual
specimens particularly attract. few of the
very best specimens exhibited in very fine
and unique setting will bring the very best
results The most unique and most elegantly
finished booths in any of the exhibition palaces
throngs, irrespective of the quality or variety
of the exhibits shown. When we may combine
elegance of setting with products we have
reachad advartiefup excellence