The daily morning journal and courier. [volume] (New Haven, Conn.) 1894-1907, 1904-08-06
AT THE HrRsH STORES.
Nd Biz sale Continues.

TO say that the big sale at the Hirsh \
stores, which was inaugurated Monday
and continued each day since,
has been brilliant success, would be
but a simple statement of fact. People
started ito get there when the doors
were first opened, and the living tide
has continued up to the present time.
All races and conditions have presented
themselves, and all professions and
trades have been represented, Including
not only lawyers, doctors and ministers,
but also butchers, bakers and candle
stick-makers. And all were heartily
welcomed. The faces Of the visitors at
the store were very expressive, and the
services of a trained physiognon1ist
were not needed to reveal the meaning
of the play of the features in the dra-
ma. All who went into the store had q
look of expectancy: all who came out
beamed with happiness and contents
1nent. One of the many pleasant things
connected with this sale, and one which
evidently delights all purchasers is that
all trousers are equipped with The
Handle Catch DO you ask, and
what, pray, Is THE Handle Catch?"
Well, il you don't know, 80 much the
worse for you. The Hand-E Catch, 4
dear fellow sufferer, is just the thing
you have been wanting for years.
From time inmemorial, man has been
troubled with keeping his neither gar-
nents in place. Many devices have
been evolved at various times to meet
this very thing" lacking to make
mans trousers complete, and man free
from the annoyance Of cumbersome and
faulty appliances and relieved from the
feeling Of insecurity by not having his
drawers firmly and simply supported.
But there was always some element
lacking to make the perfect attachment.
Hence there was much Tuning and fret
| ting, and must we say 1t, much "cuss-
| ing" even by church members, for they
too, are Intensely human" Well, I'm
the fullness Of time a live genius, with
a practical bent. and with much sympa.
thy for mankind. evolved from his In.
rer consciousness the perfect little ap.
pliance now known BY tens Of thou.
sands as THE Hand-E Catch WI
can't 60 into minute details concerning
/ it, but in a few words ITS the rea
l thing" 1t does its work. And al
though but recently put on the market
Tits name and fame are spreading al
over the world. For it Is not only {
luxury; it is d necessity.
The most conservative clothiers In al
parts of the United States and Carladt
have seen, investigated and ordered i
for their trade and it is only q question
of time when 1t will be UNIVERSAL.
used. The Handle Catch is not Q hap
hazard creation, coniured UP to-day
II dismissed tomorrow. It is the result
Of many years Of study and scientifi
Il research to bring out its leading prin
cip1es. Also months Of hard labor b
expert machinists to construct the tool
| necessary to the production Of thi
marvelously ingenious device. Delicat
Iii appearance, 1t ispositivelyno break
able. while Its beauty and brillianc
make It worthy Of display In g jeweler'
case. In order to bring out its saccurat
spring, its lever of German silver
scientifically rolled until the correc
temper Is reached. This gives tn
"TIand-E Catch soul that resuond
to you ltghtest touch and makes II nc
only "a thing OF beauty" but also
Hoy forever" s1#