The Saint Paul globe. (St. Paul, Minn.) 1896-1905, 1904-10-16

a means of diversion-all matter con-
corning the grocery store.
He set up card and embodied in it
an idea that he had conceived. He
printed 500 of them-all the cardboard
he had. They were invitations to the
public to have any and all sorts of fruit
delivered at their homes at any time
by telephone orders. He laid one on
Mr.. Leslie'S desk the next morning.
Thompson" Breezy heard Leslie
call shortly afterward to the superin-
tendent, this is a good idea. How
many did you have printed?" /.
Thompson grew red. 81 didn't have
any printed, he replied in surprise.
Leslie frowned and called his partner,
who also professed ignorance. Breezy
watched them from behind the register
and then ventured forward.
Il printed them on my own press.
Here are 500 more
Leslie looked again at the card, and
then raised his eyebrows at Thompson,
who nodded in return, seemingly sig
nifying that this was the clerk men
toned in some previous conversation
You may hand in your bill for them
to the bookkeeper," said Leslie; land,
Thompson, you may have them prop
erly distributed"
He was paid for his cards, and there
was also an extra dollar in his weekly
pay envelope that Saturday. He
promptly bought the best seat in the
theater.
They found him the next week in the
telephone booth, calling up SUCCESSFULLY
from a list of over 100 residences. rs
this Mrs. Jones?'' he would ask. "Par-
don me, Mrs. Jones; this is Leslie's.
We would like to sell you some gro
ceries.' And then he would enter into a.
conversation for an order. The other
people on the line were indignant, and
the exchange told him that he was not
the only lung on the line. But in less
than an hour Breezy had hurry orders
aggregating $40, and Leslie himself
closed Thompson'S mouth of wrath at
neglected customers by word of COM
mendation.
The firms telephone trade had never
been worked up, and Breezy printed
announcements inviting customers to
use the phone to send their orders. A
phone was placed behind the fruit
counter, and Breezy took the orders.
He did more. You're going to bake,
aren't your" he asked of the house
wives when they ordered flour, lard,
etc. isn't your baking powder all
gone? Don't you need some new pans?
We've got splendid new pan here.
Patented. Only cents, too" And so on.
Here, Mr.. Thompson he called to
the superintendent as he passed one
day; who makes these sign cards?"
Tommy, the shipping clerk" re-
piled Thompson shortly.
81 have just thought said Breezy
rehectively, that might make nicer
one for this counter May try one?"
Yes; but don't neglect your coun-
ter"
Breezy had just received large
quantity of splendid figs that morning
which were selling at a really attractive
price. But the firm had not even given
him price cards to put on them, and
had not mentioned them in the news
paper ads. How in blazes do they ex-
pect to sell these?" he grhmbled. NO
body knows anything about them"
When, therefore, he had surprised the
busy shipping clerk by asking for the
card making tools. and had made a
few simple cards for other goods, it oc-
Cured to him that he might as well
make a fig sign. 1t was prettily let
tered and it read: "These figs are good,
clean figs, and you won't be able to buy
them very many days" The clerks
leered at him when he put it over his
figs, rearTanging the boxes artistically
on the counter. Thompson didn't hap