The herald and news. [volume] (Newberry S.C.) 1903-1937, 1904-12-23
MERRY CHRISTMAS TRADE.
The Happy Thronging Crowds, Ami
Mated Shoppers, And the
Lovely Gifts.

the least vestige OF soul to be
thrilled into joyous and responsive
excitement can mingle with tie
crowds which trrong the streets and
stores OF Newberry without feeling
in his o., brca>c Spontaneous a1i1
happy exhileration wl>ich only cones
a. the Christmas time. The an,n:a-
ted faces, the handsomely decorated
stores, the rush and hurry OF kcl!-
day trade, all contribute to the gen.
eral feeling OF happiness which per-
yades the air. Perhaps there has
never been such display of Christ
mas gifts as is this year exhibited
for the choice of the purchaser.
Whether il is that everybody is pros
porous, in spite of the fall in the price
OF cotton, OF whether the merchants
have determined from past expert
ence that variety and quantity OF
goods increase the sales. can not be
said, bit the array Of wonderful me-
chanical toys. dolls, new ideas III
iewelry and novelties, the great Va
riety OF pictures and new books, the
list of articles to give 10y to the
smoker, the splendid stock OF the
hardware stores. and the pro1uslon
of toilet articles and notions III the
drug stores, all bewilder the intend
ing purchaser in spending the money
set aside for Christmas gifts. lhe
merchants of the town have this year
striven to outdo each other IN the
beauty and taste of their elaborate
window decorations. No profess
sional window-dresser in the larger
cities could improve on some OF the
really artistic conceits which appear
behind Newberry glass.
As for old Santa Claus himself,
he has this year developed into
sort of trust magnate, head OF
CORPORATION, as it were, with more
branch Offices. agencies and bureaus
than the Standard Oil company.
Many Newberry merchants have
closed deals with this modernzed
saint and are acting as his agents or
CONSERVATIVES. 1t is momentarlly
expected that Thomas w. Lawson,
OF ::frenzied finance fame, will at
tack this e1terprising and speculatlng
Santa along with other famous bond
>l,oldtrs and trust organizers. But
in spite OF his agencies and new
tangled tendencies the children Will
find him at heart the same old loving
1ovab1e and bewhiskered gentleman
with the bulging pack and pranclng
reindeers.
It were an impossible and hercu-
lean task to enumerate III tull the
many articles suitable for holiday
oif+s which may be seen and bought
over the Newberry counters, but
general idea OF their scope and va
riety may be given. The Mayes
Book store is advertising stock
composed solely OF articles suitable
for the Christmas time. Cut glass,
latest books. pictures, stationery.
handbags, novelties in jewelry, ana
in fact everything one would natur-
ally expect at first class store OF
its kind, may be found at that estao-
7;shment Daniels & Williamson
have shown taste and care III the Sc
lection of holiday stock which they
challenge any jewelry store III mis-
section OF the state TO match. Inc
Newberry Hardware company comes
70 the front with new and lmpr"V-
ed pan in which to roast the Chr'S'-
mas turkey. The Pelham drug
store is still drug store--n the
back part. There is such a variety
OF fancy and toilet articles cut
olass china and silver that the Gus
TONER is fairly dazzled. He may
enter the establishment with the III
tention of buying pills. but he IS
liable to come away with piece OF
cut glass or fancy china instead. Inc
firm OF \. c. Jones is not only ad-
,.e-.;s;r,1 the finest of Christmas
Goods but it is even offering sub