The news & observer., 1904-12-30
AdVer-
Using
by .'1Ile
Million
Club
ICnNts.N,,A.lN
(Continued)

| showing that the
| (Continued) 1 same space adver-
tisement (200 lines)
in magazines with a combined circula-
ton of nearly ten millions would cost
ten thousand dollars.
The H. W. Kastor & Sons Adyeftis-
ing Agency has also furnished the
writer with an estimate of what 1t
would cost to secure 9.025,000 c1rcula-
ton through the leading newspapers
of this country with an advertisement
occupying the same space as given IN
the magazine estimate, viz zoo lines.
The estimate in the newspaper IN
stance is $44,300, which when com
pared with the $4,000 necessary to
people with the same size advertise
ment in the magazines, ought 10 cause
some advertisers TO think
During the recent convention of the
Advertising Association
at the Worlds Fair quite discussion
arose as to the relative merits of news
papers and magazines as advertising
mediums People are still talking
about this point.
Well. here are two estimates for the
same space from reputable adverls-
ing agency-one for $4,000 for mag
azines the other for $4,000 for news
papers--and these estimates ought to
throw some light upon the subject
According to kastr & Sons. $4,000
will buy an advertisement of 200 lines
magazine book form), in the follow
ing American newspapers with COM
bined circulation of 9,025,000.
Milwaukee Sentinel.
Milwaukee Free Press.
Milwaukee Journal.
Milwaukee News.
Los Angeles Times.
Los Angeles Herald.
Denver Post.
Denver Republican.
Atlanta Constitution.
Atlanta Journal.
Chicago Record Herald.
Chicago News.
Chicago Tribune.
DeS MoineS News.
Des MOineS Register.
Des Moines Capital.
Siou City Journal
Sioux City Tribune.
New Orleans Picayune. ~
New Orleans Times-Denocfat
New Orleans Item.
Baltimore American.
Baltimore News.
Baltimore Herald.
Buffalo Express.
St Paul Dispatch.
ST. Paul Pioneer-Press.
Minneapolis Tribune.
Detroi News Tribune.
Detroit Journal.
Minneapolis Times.
Omaha Bee.
Omaha News "
Omaha WorId-Herald.
ST. Paul Globe.
Buffalo Courier.
Buffalo News.
Pittsburg Dispatch.
PittSburg Gazette.
Pittsburg Press.
Pittsburg Times.
ST Louis Star.
ST. Louis t-Dispatch.
St Louis Globe-Democrat.
ST. Louis Republic
St Louis Chronicle.
Phniladelphfa Item.
Philadelphia Bulletin.
Philadelphia Inquirer
Philadelphia Record.
Cincinnati Enquirer.
Cincinnati Post.
Cincinnati Times-Star.
Cleveland Press.
Cleveland Plain Dealer.
Columbus Dispatch.
Columbus Press.
New York Herald.
New York Sun.
New York World.
New York Journal.
Boston Globe.
Boston Herald.
Boston Post
Boston Journal,
Memphis Commercial-Appeal.
Memphis News.
Memphis Scimitar.
Loisville Times.
4 louisville Post.
Nashville American.
Nashville Banner.
Kansas City Journal
Birmingham Age-Herald.
Montgomery Advertiser
Little Roc Gazette.
San Francisco Examiner.
Pueblo Chieftain.
Hartford Times.
New Haven Register.
Washington Post.
Peoria Star.
Quincy Journal.
Evansville Courier.
Clinton Advertiser
Dubuque Times.
Topeka Capital.
Wichita Eagle.
Springfield Republican.
Detroit Free Press.
Grand Rapids Press.
Kansas City Star.
st Joseph News.
Anaconda standard.
Helena Record.
Lincoln Journal-NeWS
Newark News.
Raleigh News and Observer
Toledo Times Bee.
Guthrie Capital
Portland Oregonian.
Providence Bulletin.
Charleston News and Constitution
Sioux Falls Argus Leader.
Chattanooga Times.
Austin Staesman
Dallas News.
Fort Worth Record.
Houston Post.
Salt Lake Tribune.
Richmond News-Leadcr.
Seattle Post-Intclligencer
Spokane Review,
TOcopla Ledger.
Birmingham NEWS.
Bridgeport Post.
Wilmington Every Evening.
Jacksonville Metropolis.
ROckport Register.
indianapolis Sentinel.
Denver News.
burlington H9Wkeyc.