Evening journal., 1904-12-08

! M AS.
D N I)SS
ON CREDIT
Don't Gramp Yourself
For Ready Money.
USE YOUR CREDIT. sSIs Ysq can al,
anything you want from our beautifully
illustrated Catalogue and haveitcharped
For instance, you may select little silver
articles from our Catalogue as remem-
brances for friends and relatives, then a
beautiful Diamond for the one particular
person whom you desire above all others
to remember fttingly. You can have all
ofyour selections charged in one amount,
paying one-ffth on delivery, then YOU
may send us the balance direct in eight
equal monthly payments.
YOUR FIRST STEP iadov is io write rite
our beautiful Christmas Cataiogue-we
will send it promptly and fully prepaid.
From this Catalogue select the articles
which you would like to have us send to
your home, place of business or to your
local express Office for your critical in
specion. Whatever you select will be
sent promptly on approval-practically
on trial. You assume no expense or
obligation whatever-we pay all express
charges-you do not pay a penny-until
you see the article sent, examine it and
decide to buy. II you are entirely
pleased with your selection and consider
it splendid value for the price asked, you
pay one-ffth and keep it, sending the
balance to US monthly-one-eighth each
month.
ByusIng The [ LOiiis System
you can have a great Christmas for a
very little money. Five or ten dollars
is all you need for the purchase of a
splendid Diamond ring, brooch, locket,
stud, scarf pin, a pair of earrings, cuff
buttons, or a high grade Watch Of any
make preferred. The Lofts System
permits a person TO give valuable and
beautiful gifts without being compelled
to save in advance or to economic after
wards, as people have to do sometimes
when they pay out considerable sums Of
ready money.
YOUR CREDIT is GOOD
We trust any honest person for Dia-
monds, no matter how far away they
may live. Diamonds increase in value
constantly, and people will pay for them
just the same as they would pay for a
house, lot, or anything that accuIulates
value for them. We treat out Customt-S
right; make the terms easy and give
them good value for their money. Under
these circumstances it is perfectly safe
20 trust honest people. Payments made
on a Diamond is the same as putting
money in bank and pays a great deal
better in the annual increased value.
TO CASH BUYERS. fiy fny19 9o Pre-, Bnv
for cash, we have a unique proposition
to make, as follows: Pay cash for any
Diamond that you wish, and we will give
you a written agreement to the effect
that you can send the Diamond back to
us at any time during the ensuing year,
and we will, upon its receipt, refund to
you in spot cash all you paid for it less
ten per cent. For instance, you might
pay $50 for a Diamond and wear il for a
year. then return it TO US and get S45,
making the expense to you for wearing
a fine Diamond a whole year only S5. or
less than ten cents per week. No other
house can afford to make such an offer
as this, for the simple reason that small
concerns doing a small volume of busi-
ness cannot operate on so small a margin
OF profit as ten per cent.
Guarantee and Exchanges
We give a signed Certificate with every
Diamond sold, attesting its value and
quality. No other house ever gave a
guarantee with such broad and liberal
provisions. Diamonds bought of us are
lust so much ready cash whenever you
desire to exchange them for other goods
or a larger Diamond. We frequently
accept Diamonds sold by US five. ten
and fifteen years ago.
GOLD MEDAL AWARDED.
We have been given the Gold Medal
4 ythe Superior Jury at the great Univer-
sal Exposition held at St. Louis. We
were in competition with Diamond
ahouses from many different countries as
well as with the more prominent houses
Of the United States. Our goods, terms,
prices, methods and system had as much
10 do with capturing the coveted Gold
Medal as did our Two Million Dollar
display of Diamonds, Pearls and precious
stones, and our completely equipped
Diamond-cutting plant, which demon-
strated to millions OF Worlds Fair
visitors the interesting process of cutting
and polishing rough Diamonds.
DO NOT DELAY
Write today for a copy of our Christi
mas Catalogue. Make your selections
early and guard against possible mis-
takes and delays. When requested to
do so, we will arrange with Express
Companies to hold your selection until
1t is convenient for you to take It. No
,,opav need he Maid until Won accent and