The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1904-12-03
SPEND YOUR MONEY AT HOME

SPEND YOUR MONEY AT HOME
This is tn. season Of the year when |
every family man PREPARES to go down I,
in his pocket and spend a few or many |
dollars for the good of himself or those |
clothing is purchased, the carpet and
furniture needful after the late house.
cleaning, and other necessaries to make
cheerful and comfortable through a
probably long and cold winter, the hOli-
day Of Christmas cOnfrOnts him. Every
man and woman, every child old enough
to have accumulated a few nickeIs. and
the happy lovers. with their best girls
ever in mind. are now beginning to
think Of the great Christian festival.
The demands Of Christmas cannot be
evaded by any self-respected human
being. Certain people are sure to give
us presents. and We must do the grace
full thing in return. 1t is not Il question
about affOrling the expenditure. but
one of buying, because We feel like it
and wish to be happy by seeing others
happy through the remembrance Of Il
gift. The problem of what to buy is not
so easy to solve. but where TO buy is.
tor it is answered in two words-at
home.
In the first place. so doing is kind
of local patriotism. What is spent in
other cities is SO much taken away
from Oc;;Ia's working capital. The for
cign me. chant pays no taxes. rent. or
salaries To employees in Dcala. What
W. spend on the home merchant or
shop k-,..,cr of any kind he in turn
spends here. Such money goes 10 main
tain his store, his home. his family, and
50 on. ami 10y this means is a town built
up. Mnn.y spent ut home enl,rges your
city. and spent away, builds up some
other city. So as Il matter Of local
pride AMI patriotism. We should re-
member our neiShi,or. all our inter-
eStS are bound up each in the other.
The seller is always IA buyer. The mer
chant sells the farmer all kinds of dry
goods. ANA then turns around to buy
from tn. purchaser everything that
goes ON the dining table. and oats and
hay for his stable. The Who'll" of bus
mess is mutual exchanging. i'm which
each patty To the transaction receives
a profit. Everyone feels Il little more
comfortable and can look the shop
keeper II little more squarely in the
eyes when he knows he has not turned
down neighbor for a stranger.
The only logical excuse for going
away to buy would be because you cam
not be served satisfactorily in your
home town. This cannot be pleaded
against Ocala. In all lines Of business
we have representative retail stores
larger than those of big cities. we'll
stocked with taste and judgment with
goods that can be sold lower than in
larger towns. because our rents and
cost of living are lower. The richest
man we have can find gems here equal
to his pocketbOok. and the poorer man
can find all any rational mind should
desire without exhausting his means.
1t is a good thing to travel and see
how the world wagS along but a mere
going to a we'll known place to pur-
chase such things as you desire for
Christmas is a somewhat expensive eX-
pertinent. for when you add the fare
and incidental expenses of a trip to the
cost Of the goods purchased YOU find it
would have been wise economy to have
stayed ut home.
Keep an eye on the holiday alver-
tisementS in this paper as a guide. and
We think after due reflection. that. "a
Il matter of local pride. justice. patriot
ism AMI economy il pays IL buy at
home.
The editor of tll. Sta: has had in his
mind some If the thoughts expressed
in III, foregoing article. anu rs he con-
tcm;lat"! writing something similar "r,
III, subject discussed. IN! tn- Suh'.-r;