Middlebury register. (Middlebury, Vt.) 1886-1937, 1904-09-09
Advertising Vermont as Summer
Resort.


Constitution, The News would like to
see the next general assembly of Yer
mont pass law making available out of
the State treasury $50, 900 within the
next five years for the purposes of adver-
Using the resources and attractions of
this State, both as a summer resort and
as a field for investment. Itwould seem
that law covering this could be de-
vised so as to be within the limits of the
Constitution Certainly the Legislators
could not perform a more valuable SER
vice to their constituents than to do
something along the line proposed-the
promotion and publicity of the New
| Vermont.
Corporations which represent much
less amount of capital and a much less
interest spend many times $4,000 in
five years promoting their business and
advertising their products, and find it a
very profitable investment. The returns
are many fold greater than the output.
| Why should not a commonwealth
members of which are all mutually in
terested in advancing the general pros
perity-find it equally business-like and
desirable to expend money for the same
purpose and to the same end? There is
hardly railroad company IN the country
which does not find it profitable to ex-
pend good many times $4,000 year
to advertise its attractions for the pur-
pose of inducing the public to travel over
| its lines and to settle in its territory.
of Vermont would set out to expend
in a systematic and effective way $4,000
year for five years we would have no
doubt that every citizen of the State
would be more than satisfied with the
results. Such an expenditure, properly
handled, should bring into the State, at
lowest estimate, S5,OOO,00O. Who can
say that such returns are not magnifi-
Gently satisfactory;
Vermont has unsurpassed opportuni-
ties for investment, unequaled attrac-
tions for summer homes or estates for
the well-to-do. The scenery and all the
ccessories-woods and streams and lakes
for the enjoyment and recreation of
thousands are here. Is it not short
sightedness that we have not before this
properly brought all these advantages
forcibly to the attention of the hosts of
well-to-do who are looking for summer
homes?
"A bill should be introduced and it
should become law at the hands of the
forthcoming legislature establishing a
commissioner of publicity for Vermont.
Such commissioner should be a bright,
active, honest and enthusiastic friend of
the State who would promulgate and
promote its interests in all the large cities
where men of means could be approached
and induced to invest either as summer
residents or as industrial capitalists
within the State.
"There is no doubt that the two prin-
cipal railroad corporations in Vermont
would pool forces with such a commits
sion established on firm basis and work
ing along progressive lines. No doubt
both the Rutland railroad and the Cen
trail Vermont railroad companies would
cheerfully expend $1,000 each year to
advertise the attractions in this State.
By means of booklets, photograph, and
the host of other methods which the
up-to-date modern solicitor and pro
motor mploys-coupled with personal
visits to the wealthy men in the cities
the work could be aggressively carried
on. Bureaus of information and indus
trial agents could be organized not only
in all the towns in Vermont but in the
, principal centers of population, to direct
attention to Vermont and induce people
and capital to come here.
ga plan similar to that employed by
the progressive railway systems of the
west would be entirely feasible. Sucl
| railroads have industrial and immigra
ton agents in all of the principal cities
AS result of their work thousands o
men yearly are visiting, if not investing
l in, their territories.
eve are on the eve of New an(
e Greater Vermont. There are splendiC
possibilities before us. Why should w,
not be up to the minute, and emplo,
2 up-to-the-minute means to advance oul
$ interests" -Rutand Daily News.