The Newtown bee., 1904-11-18
tertained Mrs w. H. Blake of Wal. than, Mass.

tertained Mrs w. H. Blake of Wal
 than, Mass.
 FAIRcHlLO'S FORTY YEARS.
 FOREMOST JEWELRY CONCERN ONE OF | BRlDGEPORT's BUSINESS LANDMARKs l DESERVED THE SUCCESS WHICH IT | ACHIEVED BECAUSE IT HAS ALWAYS | KEPT FAITH WITH THE EPUBLIC-HOL- | IDAY DISPLAY NOW ON HAND. The firm of George w. Fairchild & Sons, diamond merchants and jewell | CTS, celebrated the 39th anniversary of ! the establishment of the business in Bridgeport. George w. Falrchild, who established the business in 1865, in the store which is now occupied by the Cartwright Shoe Co.,, is still the senior member of the concern and the A. Fairchild ana Harry l.. Fairchild. The business of the concern has grown gradually each year and to-day it is recognized as one of the largest retail l jewelry houses in New England. From
 one watchmaker and one salesman the
 concern has grown so that it now em-
 plOyS ten men on the floor the year
 round and double that force parts of
 the year. For the greater part of the
 39 years, the business has been located at it's present stand, 981 Main street, q3where the quarters have becolne too
 small to accommodate the business. The approaching holiday season will
 find the firm doing business at that
 stand for the last time, as next spring
 it will take new and more commodious
 quarters in the store now occupied by
 the Bennett Shoe Co.,, at the south
 corner of the entrance of the Post Of
 steady growth of the business is due
 to the policy of the concern which has
 always had as it's first principle the
 absolute satisfaction of it's trade, cou pied with true representation of the
 goods sold. Operating on this plan, the firm has succeeded in gaining
 reputation that makes it's guarantee
 as good as bond. Diamonds and
 watches are goods which people do not feel as though they have a Knowledge
 of sufficient to warrant their paying
 what the goods cost without having , the advice of persons who have the
 knowledge. Thirty-nine years of buSi- I ness at the same stand without dis
 satisfaction on the part of customers
 has given to G. w. Fairchild & Sons that reputation of security in it's deal F ings that residents of Bridgeport and a vicinity feel that when they purchase at Fairchild's they secure only just
 what was represented them. This rep a utation which only years of fair deal ing could secure has made the firm | what it is to-day. The display of D goods in the store, which is now pre-
 pared for the Christmas and holiday v trade, is the finest that the firm has I ever shown and every day the store is e thronged by prospective buyers who 3 are already fixing their minds upon r chase this year. The Fairchild watch, d which is manuractured for the concern s is made in all sizes and has been the l. firms leader for years. There are spe- l. cial makes for railroad men as well as $ miniature watches for ladies' wear. l. As timekeeper it has proved to be :. unsurpassed. The show of watches ;;' which it has in it's show cases at this
 time is the largest and offers an unus- a and sizes. In diamonds the firm is t showing large assortment of designs.
 including the Viking designs which
 are exceedingly popular this year, and if which are leading all others in pop l. ularity. Although severe in outline y the jewelry of ancient Scandinavian
 origin is rich and beautiful in appear
 ance and offers pleasing change from d the more conventional types which t- scribe the design and beauty of the s Viking jewelry would require many
 columns and one can best learn O1
 their beauty by visit to the store. Among the hundreds of rings which ,, are attracting crowds from their dis r or play places in the store window and in !. the show cases of the store there are
 many original designs and among these is one copied from the time o1 5, the French Empire. It is in hand 'e wrought setting, the center is canary l. diamond of unusual quality surround v, ed by two gallerys of pure white bril- Il liants, while three handsome stone:
 are set in the ring proper close to the .s mounting. The fad, this year is the ID La Valhere neck chain and of these '1 the firm has large assortment, in
 cluding those of pearls, diamonds anC v other precious as we'll as semi precious # stones which hang in clusters, pendan n like, from a network of chains form
 signs for neckwear ever produced
 One room of the store is given up tt is the display of cut glass and art glas it goods in odd pieces, all of the design! l. of which are handled exclusively b,
 the concern. Many of the porcelains
 Austrian glass, and chinaS are eXac }, reproductions of some of the mos l. famous works of art in these ware!
 ever known in history. The display 1! ,r shown in handsome mahogany case. )r and is offset with brilliantly lighted !. mirrors so that visit to the depart ., ment is sure to please the fancies o1 ly all those who admire beautiful thing! st for home adornment. Among the ar q, ticles for beautifying the mantlepiect
 are handsome French clock sets o I crystal and onyx and crystal and gilt ;o the designs of which are handled ex y clusively by the firm and which art
 rare and pleasing to the eye. In ster
 ling silyerware the store is equipped IS with about everything that was eve ). shaped from that metal. There is ta
 ble ware, toilet goods, ornaments anl
 many beautiful and useful things n- The display of toilet goods in silve]
 and ebony is particularly fine. Fol = plated goods the firm is carrying as ;
 leader a line of old Sheffield plate
 which is said to be the highest grade
 of plated goods ever shown, tn. 2 weight, finish and wear being equal tt
 that of sterling silver, and each piece
 is guaranteed. The designs, as vel
 as those of the sterling ware ar,
 handled exclusively by the concern