Evening star. [volume] (Washington, D.C.) 1854-1972, 1904-11-12

TedliZe that the only thing more d1fhcult to
build up than an independent fortune is
character and that the only safeguards OF
character the Ten amendments and
the sermon on the mount.
Take Care of the Nickels.
Careful saving and careful spending in
variably promote success" says Marshall
Field. ut is not what man earns, but
what he saves, that makes him rich. John
Jacob Astor once said that the saving of his
first thousand dollars cost him the hardest
struggle. AS a rule. people do not know
how to save. The average young man of
today when he begins to earn is inclined TO
habits of extravaganza. He gets the idea
that he must indulge in habits correspond
ing to those of some other young man.
without regard to what he earns; and he
imagines he cannot be manly without. The
3, 10 or 10 cents day that he squanders,
while apparently tribe. would If saved in
a few years amount to thousands of dollars.
and go far toward establishing the foun-
dation of his future career. Too few realize
that in order to acquire dollars one must
take care of the nickels. The young man
should begin to save the moment he begins
to earn. be the saving ever so little. and II
he does so the habit will be of incalculabls
benefit to him in after life.'
Why Business Men Fail.
Every one knows of Marshall Fields won
derful success. He was raised on a farm
in northern New York, and began his bust
ness life as a clerk in a country store In
Pittsfield. He came to Chicago few years
before the civil war and entered wholesale
house as a clerk. Four years later he was
one of the partners and, after the war was
over. the firm was recognized under the
name of Field. Palmer & Letter. The part
ners were Marshall Field. Potter Palmer
and Levi Il. Letter. Two years later Potter
Palmer retired and devoted his time TO the
hotel business and the firm became FIELD,
7 at q, hOllt fwpQtN-tnree years ago
Mr. Letter sold out, and since that time the
firm has been Marshall Field IL GO: now;
no one but himself knows what MarshaiI
Field is worth; but ] venture he knows ~
TO the cent There is no doubt but that
he can count his money by the tens OF mil
lions: and that he has always been sue
cess along the business road OF chicago
which is marked by thousands of failures.
In this letter to Parson Hills he answers
the question: why so many business men
fail?" Here is what he says:
IF the elements herein outlined promote
success the logical conclusion is that dls-
regard of them forebodes failure. Inc man
who is characterized by want or lore
Thought idleness careleSsness or genera
shiftlessness cannot expect 10 succeed.
There are other causes, however, such as
extravaganza In living or living beyonu
ones means, outside speculations, gamphns'
etc. want of proper Judgment; oNer-esu-
,ratinq canacity or undertaking more than
capital would warrant, or, In other WORDS
attempting to do too large business oH
insufficient capital; assuming 100 heaNS lia
biIities and relying on chance to pun one
through; lack of progressNeness' OF, IA
otber words diving of dry rot, and, also,
selling on too long time. ,
Another cause of failure Is trusting ou'
goods to irresponsible people Retail pusI-
ness should always be done for CASH lnele
- no longer occasion for long credits as
even the farmer of these days can get
cash for anything he has to sell
merchants who keep their business W. ,a
=, band who sell for cash and pay Tor
Goods on short time, taking advantage OF
ali cash discounts, who keep go>d habits
and give strict attention to business very
rarely fail" FRANK q. CARfE-> l La