The Washington times., 1904-06-26
HOW PRIZE PUGS
OF TEN FIND FAME
Brady Advertises Charges
by Hot Air.
MADDEN MAKES THEM FIGHT
Thinks Public Admires the Champion
Who Takes On All
Corners.
MADDEN MAKES THEM FIGHT

NEW YORK. June 25.-Many. and
ofttimes unique. are the methods OF
managers Of pugilists In advancing the
interests of their charges lSot a few
OF them follow the methods OF theat-
rical managers in exploiting the abili-
ties OF those In their keeping while
others seek the unbeaten paths to bring
publicity and success 70 their men. and.
incidentally. to themselves
"A tighter requires all the advertising
he can get. and with Z shrcwd mana
ger behind him he IS soon In a position
to command recognition and attention.
Very few pugilists nowadays, no matter
" hat their standing IN their vocation
may be are without somebody To look
after their affairs I'm and out of the
ring
Brings Them Forward.
The fistic manager is an institution
that has come to stay. But for him
many champions before the public to-
day probably would have been unheard
OF and I'm ObsCurity.
William A. Brady has often been ac-
credited with being the craftiest mana
ger In this line Brady has retired from
the game, but when he was in the pugil-
have since been taken up by other man
ayers of scrappers. Brady believes that
a fighter should be advertised in the
same way a theatrical star.
When he took Jim Corbett In tow he
billed the latter with all the masnifi-
cence and glory OF a circus queen. This
was long time before Corbett ever
thought of meeting John L. Sullivan for
the championship. Corbett had sprung
Into prominence through his long drawn
battle with Peter Jackson in San Fran.
cisco, but few ever dreamed that he COS
sessed the ability TO whip the famous
John l..
Brady. with keen foresight. realized
that Sullivan's powers as a ilghte. were
on the wane. and actually forced the
Boston Boy into match with his
man.
After Corbett knocked Sullivan on.
Brady took the Californian fo3 "A tour
OF the country, opening in New York. OF
course. Weeks before COrDett arrived IN
Gotham Brady had him advertised ex-
tensively.
Hot Air Essential
His IDEAS of publicity were different
from those pursued by other hstic man
ayers. He kept Corbetts name I'm the
newspapers constantly. had him feted
and dined. introduced him soci1l'J and
otherwise. and in this way Corbett sue
ceeded In avoiding a battle for his title
until he fought Charles Mitchell in Jack
sonvIlle two years after he met John L.
Such a procedure was unhcard OF w
10 that time. for champions. especially
those in the heavyweight division. were
supposed to fight early and often.
Tom O'Rourke is another manager who
has developed several champions. But
O'Rourke's methods were entirely diff
ferent from those practiced by Brady
He believes in having his men fight all
the time. or IS often as they can stand
the strain.
When ne handled Dixon and walcoSt
they fought nearly every two months.
O'Rourke says this Is the best way to
advertise a pugilist and make him pop
ular. Billy Madden Is another man
ager OF the O'Rourke school, and he
knows the profession thoroughly. Mad
has studied matchmaking until he has
brought II down 10 u science.
Makes Them Fight.
Never let a hghter do too much box
ing IT. gymnasium is his motto. be
cause. nine times out OF ten, you are
developing him into coward and a quit
ter Let him fight ana fight. That's the
best way 10 bring out his good quail
ties"
nAhOINh AtAH hAAAAaBNh SaNh AuN<NuAAAASt
John L. Sullivan. Charley Mitchell. and
a dozen other noted pugilists. One OF
Madden's popular methods OF advertis-
ing those In HIS charge is to challenge
every heavyweight in sight.
He is most persistent In this direc-
ton, and his persistency often results
In bringing about match. II the
quickly Madden usually lays claim 10
the delinquent pugilist's title. II he is
a champion. and announces that his
(Madden's) man IS ready 10 defend the
newly acquired honors against all
corners.