The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1904-11-23
OPEN TO VISITORS.
WooIworth and 1Oc Store Will Keep
Open House Friday From 2 to 6.

No traces of the destructive fire which
Quilted the building at No 627 Kansas
avenue recently are now apparent. In
stead the building has been reconstruct
ed and the display windows and store
room are among the handsomest in To-
peka. The new ideas embraced in the
plan of designing the display windows
probably classes them as the most
striking in the city.
Ever since the fire, workmen have
been at work remOdeling the building
and during the past few weeks the fin
fishing touches have been added. Nearly
half a hundred people have been busy
for a week unpacking the stock of
goods and arranging them on the
shelves Of the big new store room
which will hereafter be known as To-
peka's IS and 10 cent store
Nothing in this store sold for more
than 10 cents is the motto of F. w.
Woolworth & Co. of New York and
Chicago, who are establishing the
branch in Topeka. And that it is a
highly successful motto seems proven
when it is known that Woolworth &
Co. own $50 fiourishing and 10 cent
stores in about 100 different cities of the
United States. The Topeka store is
Identical in design and appearance of
the other stores in other parts of the
country.
The new store will be formally opened
to the public for inspection only on Fri
day from to p m. Steinberg's or
chestra Will furnish music, and on the
following morning, or on Saturday
morning. the 18th, at O'Clock, the store
will be opened for business and the
goods offered for sale.
The display windows are especially
handsome. The prevailing color is red,
and in fact red is the color scheme
fact that all fixtures are of hard cherry
wood Fitted with electric lights,
beveled glass mirrors. and red plush
carpet on the floor of the display win
dows a very striking effect is produced.
Just inside the main entrance in front
of the store is a magnificent cherry ana
plate glass case for the jewelry depart
ment.
The big store room is 35 feet wide and
140 feet long and ranging down the
length of the building tAe shelves are
placed against the walls on both sides.
All the shelving is of red cherry wood
highly polished. The measurements of
the room were taken and the fixtures
were all manufactured at a factory in
Chicago and were ready to set up when
they reached Topeka. The shelving is
about eight feet high. In front of the
shelves and extending the whole dis
tance of the room are handsome cherry
counters. On the north side of the CEN
trail portion of the room a row of double
counters, piled high with various artic-
les. On the south side of the room a
single row of counters extend the whole
distance of the room.
On either side of the jewelry case in
front and against the walls will be
placed handsome plate glass mirrors in
front of the counters for the candy
department.
Everything in the store harmonizes.
The prevailing color rs cherry red. over
each of the counters hangs a big beV-
eled glass mirror sign The signs have
a red background in the center and the
lettering is in gold
Good light is a feature of the store
1t is so arranged that it is one of the
best lighted stores in Topeka which as
sures patrons that they can See what
they are buying.
A big portion of the ten carloads of
goods which were brought to the To-
peka store, are already on the shelves
and counters. In the basement under
meath the store is where the reserve
stock is kept. Goods of all kinds and
descriptions are packed in as compact
~ as possible from floor to ceiling in
long rows OF shelves which extend the