The Montgomery advertiser., 1904-02-27
FOUR HUNDRED AT LUNCHEON
National Biscuit Company Celebrates the Opening of the dreatest Baking Plant in the
 World.
MANY PROMINENT GUESTS AND SPEAKERS.

New York. Feb. N.
 The largest baking establishment in the world was opened in this city last Saturday at Fifteenth St. and Tenth Ave
 by the National Biscuit Co. with most unusual celebration and luncheon. Over four hundred covers were laid by the Holland House, the tables being arranged in one of the great bakery rooms, which
 skilled decorators had transformed into d banquet hall of rare splendor. Glowing lights, tropical plants, beautiful decora- tions and sweet music added enchantment to the scene
 Besides the officers, managers and de- pertinent heads of the Company, the guest list included an unusual array Of names distinguished In commerce, jour nalism and law. In eloquent speeches these men paid high tribute to the suc- cess of the National Biscuit Company, and the wise direction that has placed It first among the industrial companies of the world.
 The introduction was made by Mir. A. w. Green. chairman of the Board of Di- rectors. Mir. Green said: These build ings whose completion we celebrate to- day, form with the other buildings on this site the largest baking establishment in the world, and the largest manufacturing plant in New York City. Their comple- ton marks the eNOluIlOn OL iuuus w hOiA this Company started 1t was an aggreBa- tion of plants. It is now an organized business. In the past, managers of indus- trial corporations seemed to think 1t nec- essary to fight competition or to buy it. Either course must in the end bring fall ure, and this Company took neither course With Its package goods 1t ap- peaIed to the great American people This appeal has not been made in vain. These new buildings, made necessary by our growing business, stand as proof that honest and intelligent management Of any business must bring success. The Fundamental principle upon which tho officers of this Company proceed, Is that a corporation must proceed on the same lines and It's acts be judged by the same standard. as the individual. What is dis honest for the individual must be dis honest for the corporation. As a corpora tion is treated in the law as a citizen this Company has set for itself the same Standard as the individual citizen, both in relation to its stockholders and to the public. and maintaining that high stand ard. we have faith in Its continued and increased popularity
 All of the speakers highly praised the methods by which the National Biscuit Co. had won success-solely on the merit of its work
 Incorporated in 1898, the National Bis cult Co. set for itself an ideal that had for its highest realization the perfection of baking; en ideal that involved an en- tire revolution of existing methods. the upsetting of many traditions, the creation and execution of many new ideas.
 One of these ideas was Uneeda Biscuit, "the soda cracker that made the, nation hungry" and of which the country has consumed over threO hundred msslion packages. Another was the packing Of biscuit crackers and waters in aIr-tight packages that would carry them to the consumers with all the original goodness and freshness preserved.
 After the luncheon the guests were in- vited to inspect the new bakery, which, with its floor space of twenty-one acres. is now the largest manufacturing estab- lishment in New York. The group of buildings comprising this enormous plant is divided into units. each building being devoted exclusively tn the purpose for which 1t was planned and constructed. The first is the main or general building wherein is baked an endless variety of biscuit, crackers. and waters, including such famous specialties as Zu Zu Ginger Snaps. Graham Crackers and Oysterettes. The next great building Is devoted to the baking of Uneeda Biscuit, while the build ing adjoining is used in the manufacture of Nabisco Sugar Waters.
 With fascinated interest the guests foi- lowed the wonderful journey of the dough from the enameled mixing pans. into which the DaKers turn five hundreds bar rels of flour a day. to the shipping floor from which they are distributed in their packages to the far ends of the land.
 adv.