davidaulloa/AmericanStories huggingface dataset:
Audubon Republican. [volume] (Audubon, Iowa) 1894-1925, 1904-10-20

it will be found to possess exceptional
merit.
In ancient days newspaper publish.
ers considered an advertisement an
evil but necessary evil, and that it
should be hidden away as carefully
as possible, so that no one would dis
cover that the paper was trying to
make little money by inserting pub
lie announcements. A paper run that
way today would fail.
The most successful opponents of
the new plan Of doing business with
ink and paper are using every posi-.
BILE means to make the announcements
attractive and sought after by the
readers.
1t is safe to say that thousands of
women read the newspaper-not the
telegraphic page, but the pages con.
tanning announcements of bargains in
stockings, skirts, hats, gloves, pianos,
furniture, food for the table, etc.
You have been invited to visit Bat.
tie Creek for the purpose of viewing
ono of the most unique advertising
buildings in the world, also to look
over q large business built up, sus.
tanned, nourished and kept active by
sunshine, and, at the same time. have
an opportunity to see one of the most
thrifty, active and prosperous towns
OF its size in the world, built up large.
ly by the same kind of sunshine
Audubon Republican. [volume] (Audubon, Iowa) 1894-1925, 1904-10-20
STYLES in Shirt Waists

With the shirt-waist suits-whict
are also worn in mohair, lightweight
velveteen and silk-a separate cost is
of course, a necessity. 1t is NOR,
often loose-itting than tight, and ths
most favored models are three-quartel
length. Deep capes and shoulder
capes, as well as a cape drapery jus'
for the sleeve, are much seen. A com
bination of velvet and braid Is fash
ionable trimming, especially when the
coat is in one of the much-in-demanc
smooth-faced materials.
A filmy separate waist-a mass Of
sbirrs, gathers and fine tucks-is 6
useful addition to any woman's ward
robe. Chiffon cloth is a good fabric
to use, and the effect of the waist may
be cleverly changed many times by its
trimming. A vine of velvet flowers
makes an attractive decoration for tn.
corsage and the sleeves. Bands of iri
descent sequins may also be charming
ly introduced and painted laces and
also sequin-scattered laces combine
effectively with the chiffon cloth.
With a dressy waist like this a pic.
ture hat to match will do its share to
ward getting up an impromptu restaur-
ant dinner, reception or theater party
costume.
Audubon Republican. [volume] (Audubon, Iowa) 1894-1925, 1904-10-20
AIlurina Models In Fall Wraps.

Alluring Models In Fall Wraps.
There can hardly be said to be any
distinct fashions for either house
dresses or ball gowns for the autumn
months, but rather advance winter
styles are worn for what few informal
affairs there are during the day-and.
needless to state, ball is almost as
unheard of in October as is a snow
storm in August. 1t is then more
with outdoor costumes-tailor suits,
cloaks, wraps and hats-that one has
to deal at this time of year, and most
alluring are all the models in long
coats and jackets now to be procured.
This year the separate wrap forms
more than ever an all important part
of complete outfit, and three, four,
five or more handsome wraps are con-
sidered by no means an unnecessary
or eXtravagant number of expensive
cloaks to be possessed at once. One
reason for this is that the gowns to-
day are made up in such bright and
varied colors that the wrap must either
tone in most perfectly with some color
scheme employed or else match exact
ly the shade of the dress. White
cloaks are still smart, but are not seen
in such numbers-for which we should
really be thankful-as last year. A
dark red, cream or a handsome black
peau de sole or brocade cloak can also
be worn with a quantity of different
shades; but as can easily be seen one
tires very shortly of an all white or
all black wrap unless there be some
garments with which it may be worn
INTERCHANGEABLE to relieve the monot-
ony.
Audubon Republican. [volume] (Audubon, Iowa) 1894-1925, 1904-10-20

apple tree of fine quality but how to
develop our work and turn the apple
tree into a productive and profitable
cree was another question.
1t needed sunshine and the kind of
sunshine that is spread by the news
papers and magazines. 1t is an abso-
.Ste certainty that without the pub
sunshine-the business never would
have developed.
You have seen to-day factory build
ings-thirteen or fourteen in number
covering many acres of ground, en-
ploying hundreds OF workpeople, pro-
ducing food and drink in an aggregate
of four million packages per month,
which goes to every civilized country
on the globe, and yet the entire enter
prise is less than 8 years old. We
have found it necessary, inasmuch as
the tree has grown and the apples ma
tured by hard work and sunshine, to
continue the work and the sunshine
day in and day out, month in and
month out, the sunshine appropriation
amounting TO approximately a million
dollars year for advertising, for ex,
perience teaches that if you mature
the tree under strong sunshine, and
bring II up to a thrifty and healthful
state where It produces profitable ap
pies. you can not withdraw that sun
shine else tine tree will gradually die
Audubon Republican. [volume] (Audubon, Iowa) 1894-1925, 1904-10-20
Mistake of Word, Not Spirit.

That Nine. Schumann-Heink is not
always able to express herself in Eng
lish as she can in song is illustrated
by the following little story that is
circulated at her expense: 1t seems
that among her friends she has the
reputation for remarkable tact and
adaptability. Not long ago, in CONVEX
sation with an intensely patriotic
American, the talk quite naturally
turned upon the subject of the Ameri-
can flag.
oh" said the singer, turning her
rapturous gaze full upon her compan-
ion, Il do love your flag. Why, in my
home in Germany we do hiss it on our
house every Fourth of July" and it
was not until later that she learned
from an obliging friend that the word
hiss" was not the same as "hoist" in
America.
Audubon Republican. [volume] (Audubon, Iowa) 1894-1925, 1904-10-20

Some thoughtful man might say that
if what you manufacture has merit,
once you get a trade established PEG.
pie will continue to purchase, even il
the advertising is stopped, but to act
on that conclusion would be a fatal
mistake, for there are always bright
men on the lookout to steal your ap-
pies, and if you give them the chance
they will come in and take the fruit,
sure. Right here let us drive a nail,
not a shingle nail but forty penny
spike. Your article must have merit,
far and away beyond the ordinary I'M
advertised thing. 1t should be the
very best that human intelligence and
ingenuity can produce. Then you have
foundation to build upon that will
not slip out from under when tho
building grows heavy. There are per-
sons ignorant enough to believe that
a poor article can be advertised into
a success. 1t cannot and any one WHO
tries the experiment will pay heavily
for his experience. Critically examine
any well known and advertised article
that has been years on the market and
Audubon Republican. [volume] (Audubon, Iowa) 1894-1925, 1904-10-20
Grav Silk Erocks.

The gray silk frock is distinctly
Partisan, with it's pinked ruches and
velvet medallions down to the front.
Taffeta lends itself admirably to this
treatment. Either black or cerise
velvet, or a vivid scarlet, would be
stunningly effective for the accesso-
ries. Some effective gowns are de-
signed of white wolfe, trimmed with
innumerable tiny satin ruches of the
palest pink or blue. These are used
to decorate the flounces on the skirt,
and are repeated again on the bodice,
the ceinture being of soft satin or the
same color.
Audubon Republican. [volume] (Audubon, Iowa) 1894-1925, 1904-10-20
Of Interest to Peach Growers.

A bulletin is in course of prepare
ton at the Department of Agriculture,
it is said, describing a method of ex-
terminating a peach tree parasite
known as little peach" The reason
this pest was so named is because a
tree bearing large fruit when attacked
by these parasites is affected by the
disease commonly known among peach
growers of western Maryland as the
go back" and thereafter produces a
small and bitter peach, instead of the
former large and luscious product.
The Agricultural Department experts
have been experimenting with this
matter for ten years, it is stated.
Mr.. Morton B. Waite, chief of the d.
vision of orchard fruits, reports that
the parasite can be exterminated by
cutting out of the orchard every tree
affected by the little peach"
Audubon Republican. [volume] (Audubon, Iowa) 1894-1925, 1904-10-20

round instead of square, reminding
you of the famous round towers of
Ireland.
Dante died at Ravenna; and per-
haps the overpowering melancholy of
the place, combined with his personal
sorrows, contributed to shorten his
days. His tomb stands at the end of
the little street in which stood the
palace of the Polenta family, from
which the unhappy Francesca da Rim
I'M descended. The church of San
francesca, with it's great marble
sarcophagi, in the adjoining cloister.
Is close beside it. 1t is small mauso.
leum, with tiny cupola, not unlike
the tomb Of Burns in ST. Michael's
churchyard at Dumfries. so great
were the vicissitudes which beset the
remains of Dante" says an English
writer, that it would seem as if in
death, no more than in life, was there
to be a permanent place of rest for
the body within which l made shad-
ow.'"
Lord Byron, the curled darling at
one time and the hated outcast at an
other Of fashionable England, in the
early days of the 10Th century, also
came to Ravenna, but for love of a
lady. The angel-like face and golden
hair of the 16-year-old Teresa GAMBIA,
married to Count Guiccioli, attracted
the English lord of high degree. 1t
is in the Hotel Byron, sad, forsaken-
looking place, that most people stay
in Ravenna. A large marble slab set
in the outer wall bears an inscription
in Italian, of a highly extravagant
character, in praise of Byron. His
name is all over the place, as one
might say, but his memory does not
come home to you so wildly as that
OF Dante. Nor does his ghost revisit
the glimpses of the moon, as they
say of Dante's.
Byron stayed two years at Ravenna,
and was constant in riding to and
from the Pineta, or pine wood. Boccac-
clio and Byron, Dante and Dryden,
have referred to this pine wood; and
even the Groves of Blarney" are not
so famous in poetry as the pine wood
of Ravenna. Outside of the city is
the tomb of Theodore standing in a
marsh with the water surrounding it
"a queer construction of the rude
workmanship of the Goths which has
endured comparatively unframed
through the long course of fourteen
centuries. 1t is Gally-Knight who tells
us thai the construction of the arch
in this building is peculiar; that
Audubon Republican. [volume] (Audubon, Iowa) 1894-1925, 1904-10-20
Ballad of Incidence.

Some people, like the bee, we find
viii toll all day with patient skill:
Or. with the industrious ant in mind,
Will labor up the steepest hill.
Some endlessly will grind a mill
Or run factory or steamer:
Others a fallOw field will till
I'd rather be an idle dreamer.
Some may be of a studious mind.
And all night long, till morning chill.
At pOnderous, musty tones they'll grind
Until from overwork they're i'll;
They'll analyze a fish's gill
Or learn the habits of the iemur,
Or trace the platypus' bill
I'd rather be an idle dreamer.
Some think that in their souls enshrined
Fair genius sits, with thrOb and thrill,
Der, myriad pages closely lined,
All feVerishly they push a quill.
Id rather hear the woodbrds trill
Or watch a lazy, floating streamer:
OF all fair things. had l my will,
I'd rather be an idle dreamer.
(L'Envoi)
Satan, I fear no mischief still
! fold my hands without a tremor;
I've no ambitions to fulfill,
I'd rather be an idle dreamer
METROPOLITAN.
Audubon Republican. [volume] (Audubon, Iowa) 1894-1925, 1904-10-20
Cloth Gowns Appear.

Cool days bring forth light weight
cloth gowns. A new model seen re-
Gently has a skirt which has on the
back and on the sides a round yoke,
to which the skirt proper Is sbirred,
with the exception of the front
breadth, which consists of two fiat
plaits turned toward each other. These
ore fastened from the waist line to a
third of the length of the skirt by
means of crystal buttons and loops of
white silk braid. The same motive
appears on the pointed belt. A bolero
hangs over this, but is shiTred into
the figure at the edges and has deep
collar of English embroidery. The
sleeves are full puffs, which fall be-
low the elbow, where they are gath
cred into a band trimmed with loops
and buttons. The band is not tight
Audubon Republican. [volume] (Audubon, Iowa) 1894-1925, 1904-10-20
Some Pretty RIouses.

blouses are developed from challis
in delicate figures, with touch of lace
in the form of jabot and sleeve ruff.
fes. Down the front of the blouse
the jabot is criss-crossed with velvet
ribbon held in place on either side
with diminutive fiat bows; or larger
bows of velvet ribbon, tied in butter
fly design and nesting in the lace
are fastened at intervals down the
center of the front. The velvet ribbor
matches ths most pronounced tone in
the figure Of the challis, and the lace
the neutral foundation.
Audubon Republican. [volume] (Audubon, Iowa) 1894-1925, 1904-10-20
TALK ON ADVERTISING


The sunshine that makes business
plant grow is advertising.
Growing a business nowadays is
something like growing an apple-tree.
You may select good seed, plant it in
good soil, water and work with it, but
the tree will not produce fruit until
another and most powerful, energiz,
ing and lifegivirg element is brought
10 bear. You must have sunshine and
lots of it. Can you expect to ripen
apples in the dark? Can you expect
to grow a profitable business plant
nowadays without the sunshine of pub
Lie favor produced by advertising?
This Postum plant is a good illus
tration of that law. 1t seems but a
short time ago when l put few men
at work in the carriage house Of the
barn you have seen to-day, where we
began making Postum coffee.
The seed then planted, less than 9
years ago, was a new kind of apple
seed and it was not altogether certain
how the people would like the apples
We did our work thoroughly and
plenty Of it. We knew we had good
Audubon Republican. [volume] (Audubon, Iowa) 1894-1925, 1904-10-20
SWISS HAVE GOOD SYSTEM.
Unemployed Workmen Are Relieved
bv the CommIInjtv

by the Community.
An inter-cantonal union has been
formed which now covers more than
half the area of Switzerland, the half
where wandering and idle men con-
stituted a menace to the welfare of
society. When any honest workman
is thrown out of employment by cir
cumstances beyond his control, he is
furnished with a travellers relief
and occupation are written down. At
any office of the union he is there
upon furnished with breakfast, dinner,
supper and lodging, but not oftener
than once in six months at the same
place. The public become agents of
the union and keep it informed of any
parties in the canton who have APP
piled for help. In some of the can
tons there are many such relief Of
fees; in Zurich, for instance, fifty
one. At Neufchatel there is what we
would call model farm, where men
in straits can be profitably employed
without shame and at fair remunera-
ton, the superintendent of the farm
working in the fields with the men.
The idle and shiftless are soon run
down by these methods and are put
at forced labor or sent out of the
state. The honest and Industrious
but unfortunate are helped to reach
places where their kind Of work is
needed, and in default Of finding such
within a reasonable time. they are
furnished labor on land belonging to
the cantons.
Audubon Republican. [volume] (Audubon, Iowa) 1894-1925, 1904-10-20
Touch Of Gold Universal

A touch OF gold is upon everything
The gold does not take violent forms
but is used delicately. 1t is noe seer
in wide strappings nor in broad bands
nor yet in heavy applications. On the
other hand it is used in very subtle
ways. Threads of gold are run arounc
the square-cut bodices worn by high
art young women; gold stitchings dec
crate the fronts of blouses; gold ira
ceries adorn buttonholes as an outline
and half the buttons show touches OF
gold or are surrounded by gold orna
ments, such as gold filigree. In thi.
way gold is introduced in the gowns
of to-day.
Audubon Republican. [volume] (Audubon, Iowa) 1894-1925, 1904-10-20
HOW INDIANS CATCH FISH.
Finny Prey First Put to Sleep With
Devils Shoestrinu."

Finny Prey First Put to Sleep With
Devils Shoestring."
On the 1st of July the Indians will
have near Sonora a big fish killing,
which is considered great sport by
them.> Already a supply of devils
shoestring'' is being gathered for this
purpose. This is the root of certain
bush, and owing to the fact that these
roots go so deep, in so many direc-
lions, it is considered quite task to
get sufficient for use at fish shoot.
On this particular occasion it is
said that $500 bundles of devils
shoestring" will be used. The Indians
select a portion or hole of water in
the river and some of them will beat
up this root and throw it in the water.
This is repeated by another party OF
Indians a cor siderable distance from
the first party, and the water be-
comes impregnated with the juice,
and the effect on whatever fish may
be in this particular place is marvel
Gus. They become sick and float
on the surface of the water, and then
the shooting begins. The Indians
shoot them with bows and arrows and
spear them. After a sufficient guam
tity of fish have been gathered in,
they repair to the hills and banks.
The cleqning is done by the squaws,
and after they are cooked the feast
begins. While the fish are sickened
and stunned by the juices from the
root, the meat is not ffected.-Kan
s2s City Journal.
Audubon Republican. [volume] (Audubon, Iowa) 1894-1925, 1904-10-20
The late Senator Juay, whose Sc.

The late Senator Juay, whose Sc
; cretiveness made his comings and 60
ings seem very mysterious to news
papermen, arrived at Philadelphia
from Washington very early one moln-
ing. A reporter, who knew him init
mately, said: Senator, is there any
significance attached to your visit
here today?" Yes" said the sena-
tor, lowering his voice and looking
shrewd, there is deep significance
and importance" The reporters in
terest was aroused at once. May |
ask what the business isl" Ger
tainly," replied the senator; i am
about to go down to the bank to Try
and have a note renewed, and | don't
know whether III succeed or not.
Audubon Republican. [volume] (Audubon, Iowa) 1894-1925, 1904-10-20
oouId,s Son Uses $1,000 Toy.

George ]. Gould is enjoying himself
at Lakewood these days. His young
son Jay has had a miniature of the
Missouri Pacific railroad system laid
out on the grounds of Georgian court
and passes many hours sending trains
on a steel track drawn by thousand
dollar locomotive that his father gave
him as a Christmas present. haven
seen the pretty toy, but I recall the
remark of Henry Clews when we were
discussing an article in one of the
newspapers criticising George Gould
for spending thousand dollars on a
plaything.
Nobody can find fault with the
gift of toy engine" said he. 81 have
bought many piece of paper from
Georges father with a picture of a
locomotive on it that brought me sor-
row instead of amusement--and wasn't
worth nearly as much, although it cost
me a great deal Washington
Star.
Audubon Republican. [volume] (Audubon, Iowa) 1894-1925, 1904-10-20
Railroad Building in Africa.

At the half-yearly meeting of the
Rbodesia railways it was stated that
321 miles of line had been opened
for traffic. The trunk lines south OF
Zambesi were thus finished, and the
Gweto, Selukwe and Matoppo
branches had also been completed.
Tie total railway system open for
cratic was now 1900 miles. The
bridge over the Victoria falls was be-
ing erected, the construction of the
extension north of the river had be-
gun and the permanent way material
vas being carried across by cable
ay concufrently with the building of
he bridge.--London Engineer.
Audubon Republican. [volume] (Audubon, Iowa) 1894-1925, 1904-10-20
GOOD PANCAKE RECIPE.

To two cups Falcon Self-Rising Pan
cake Flour add enough milk or water
to make a comparatively thin batter,
Or use two cups Pancake Flour, two
cups milk, one tablespoonful sugar or
syrup, one egg; have griddle hot;
bake most after turning. Falcon Self
Rising Pancake Flour is a mixed flour
of the best portion of wheat, corn and
rye. The -four is selfrising. Sold by
the best grOcers.
Audubon Republican. [volume] (Audubon, Iowa) 1894-1925, 1904-10-20
Rows Are GROWING in Size,

Bows for young girls and hair orna-
ments for their elders seem to grow
in size. Little girls wear two large
bows, one on the top of the hair,
where it is drawn to a pompadour, and
one at the nape of the neck. Butterfly
bows which require yard at least are
in high favor, and Alsatian effects are
worn by older girls who have plenty of
hair. Sprays of flowers developed
from chiffon make a pretty ornament
for the evening.
Audubon Republican. [volume] (Audubon, Iowa) 1894-1925, 1904-10-20
Princess Gown in AGAIN.

The princess gown, unadorned by
rouchings and frills, is to be seen in
house dresses this winter. Hidden be
meath lace and net, they were used all
summer. but it will require a daring
woman to appear in a severe cloth oil
velvet princess robe.
The new stock for wear with velve,
blouses is of heavy white silk, trim
med with Arabian braid and multi
tude of tiny silk buttons to match the
brain. a.... .
Audubon Republican. [volume] (Audubon, Iowa) 1894-1925, 1904-10-20
THE ORIGIN CT sURNAMEs.
They Were First Used in Normandy
Before the Conquest.

Before the Conquest.
Neither Hebrews, Egyptians, Assyri-
ans, Babylonians, Persians nor Greeks
had surnames and in the earliest
period CT their history the same may
De said of the Romans, says the WAY
erly Magazine. In course of time,
however. every Roman citizen had
three names-the praenOmen, or per-
sOnal name; the nomen, or name of
The gems or clan, and the cognomen,
or family name, as Publius Corelius
Scipio. Conquerors were occasionally
cOmplimented by the addition of
fourth name, or agnOmen, commemor.
ative of their conquest, as Publius
Cornelius Scipio Africanus.
1t is impossible to state with any
degree of certainty when the modern
system of personal nomenclature be-
came general. 1t has been stated that
the practice of surnames began in
Normandy and extended to England
after the Norman conquest, but
document in the Cottonian manuscript
quoted in Turner's "HistOry of the
Anglo-Saxons" contains reference to
Invita- HATTIE, a keeper of bees in
Hathfelda; to Tate HATTIE, his daugh-
ter, mother of Wulsige the shooter,
and Lulle HATTIE, sister of Wulsige.
The date of these records of the
Hates is not to be ascertained, but
they were certainly written before the
year 1866. So far as antiquarians have
been able to discover HATTIE is the
first surname whose existence can be
traced in England. 1t is not improb-
able that the founder of the HATTIE
family was so called because of some
unusual or noticeable headgear that
he was in the habit of wearing.
Audubon Republican. [volume] (Audubon, Iowa) 1894-1925, 1904-10-20
In Gloomy Ravennn
-ss--s|1e~ss--s0H-s
Especial Correspondence,

The lovely cities of Italy which
cling to the hillsides as Siena does, or
spread over the plain as Florence has
done, have, as a rule, cheerful APP
pearance. Even ruined cities are not
always silent, and but seldom gloomy
or dull. The nois1est city of Italy, In
certain sense, is Pompeii, which
speaks from it's walls with a thou
sand voices, telling its story as 1t may
over and over again. Even the ruined
and abandoned little city Of Ninfa, on