New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1904-03-10
SPHINX CLUB DIMES.
Different Kinds Of Advertising Err
toHed by Speakers.

7-bs spbl,x Club. az is sixty-thir1 dinner l.ss
night devoted Itself 70 trying TO agrees on az ex-
position OF advertising which would De sac % le-
liver 10 the general public They agreed nearby
that Il was "tEe greatest educatonal iorce 20 10
,-ro,+se+ e-a the world has ever Known as o. =
GUIDE characterized g. but beyond that each rem
her had his own particular speciality and ,i'
s,e,t-ip- was given over 10 comparison OF 'Aa
various methods. -,,..
Ceorre r. D1nieIs-"Unc-e George -p'e7.uo-'
and in the course OF the evening gave anu ''o -
many "Irocks' a. fall 20 the Iot OF IAe $3.50 800
man IN a week Incidentally T. James 1.'
----..,-,- % the club. moved resolution tnat a.
-. -. =, no established at Columbia school o.
$3.50, +rs university authorities De peuuonsu
- ~, c1,b 20 furnish instruction IN 'tAs az -
s7,.s-tfsf1e the most important branch Oh S'~--1-
ISM -,-. ,4,.,-tfs,r-
Thomas BaIrer spoke tor nasa-i-.7 ~ e. ~,
= was OF the greatest value ne s4-l' % r. -
perma,ertIv f5r beyond any other meol-iL- :.
- 5,srf-y As magazines we're read en'l.--5
-. .,,,-,zf-s advertising should be OF a Anu %
-, .,,-,f++e5 rea5ty g, the home. II orlnss .H'
- ,.,I,rr,s OF business fl the least TINE d. ~
least expenditure said he ~, s,-
e, f.-4-,-rz,7 Of THE Brooklyn Eagle. haa i's
his subject Newspaper Advertising ZIG -,
that while the members OK the cluo were a. -,
Using men. really they knew ---o -. =,
"srfe0ce OF advertlsius' 10 was Just 0esll--.s p,
t,-o,,s t-vov--, ma thought that the puoEc s-'--
be studied. What would appeal TO SONS 49,, -
some WAYS wouldn't appeal 90 the great - - y
readers. Newspaper advertising. he sa-a' cl's-. =
readers. and carried Co them en- authori'a'.'o - -
sase. because they put faith IN theF pa ''--''-
paper -, ,op,y
.Thero Is more than four times - H1ucn -. -
sDeut I'm newspaper advertising as IN a. -
WAYS" said he. 'Tae people realize tAat -
the best returns for the money spent N "a. -,
There is not a reputable paper which do''l' -
ev-lv thousands OF dollars Of adveruslaS, ~ fhs
because &c IS immoral or fake CT li7,-' -soar u
readers OF rnat paper. In this way -De S-s-rsing
erses an editorial supervision over llS - na0sr.
snF me readers Ser the guarantee OF e-o,5irg a
Tne rnlEazine IS all right. but you re nos Tn
f1as-9zfre when you're COINS TO buy an tlIl t-g but
Intensely Interested I'm streetcar ao.et 5stals
thFra Won don't get room TO drive nome Ssauest
E,r -c--fits new syauer advertising IS tle -S Il,
in the world IL is the most le-ll ---,ner
therefore the most effective 4ne uSN 1ttS5refors
racO-r. zed as one thing We must h4t'S'
lis Advertising gets attention . ,6vsrts
Artemas Ward told about street 81. - carmel
f,r Which. he said. reached every N174 signei
because AL had 20 ride lie sa4~ PC - In the
rocevtfv the biggest advertising CONF --rsstczr
vyr,~li ..Nlulious Gu it, he said. ne
sni subway advertising FOR tea years. 81. outdoor
n n Guide who advocated the mems 800 but
s,tvs~fisirr said there was good ln al Hi-fislns
fOr tha great S. per cent. the 0uJdJlt US ~
offered a Blackboard from Wals.h lly-,ia vrne.hsr
ttl-nfug away IL was teaching lLe w.
t6ey we're WILLING or not. be dec.-r &C.,. os dry
~ = peck described the p., -i.-. $3.50 .-rI how
r,oda ad,-ertising and James OFlanei ~ .l-frs o.
TLe Tanortueut store works TO ten '-o -
It's