Bismarck daily tribune. [volume] (Bismarck, Dakota [N.D.]) 1881-1916, 1904-09-19

ADVERTISING IN "a PRESIDENTIAL
CAMPAIGN. "a Il u 81.

81 CAMPAIGN. n i.5
With every national i election adj
vertising plays more important part
in the choosing ola president. says the
New York Times. The cost of presi-
dent Lincoln's second campaign In
1864 was only 5000, 1000, as against the
$5,OOO,O0O spent by both parties in
1900. A like sum will be spent this
year, this amount being disbursed by
the two great parties in . period Of
ten weeks. Inventors Of advertising
novelties besides both chairmen Of
national committees, offering every
thing from lapel buttons to patent
bombs which explode and show pic
ture of a candidate In the smoke. The
latter are designed to draw and hold
crowds, and the democratic committee
is considering their adoption. An
other novelty, requiring an outlay of
100000, was proposed to the demo-
catic committee by q leading job
printer. of the United States. His
scheme was to put a, concise demo
cratic argument on millions OF trolley
car transfer slips, which would be
given gratis to the leading street rail-
way systems throughout the United
States. At republican headquarters
several cartoonists have been engaged
to caricature the enemy, and each car
toon will appear simultaneously in all
the leading republican organs Of the
country. As some $50 Of these car
toons will be launched at the enemy,
this item alone will approximate
$50, 900 or $4,000. One OF the most
expensive items in the campaign is
the printing and stationery bills. For
this each campaign committee will
this year spend 100000. The number
and size of the documents sent out
have increased with each campaign
until It is expected that the Parker
and Roosevelt managers will mail no
less than 100, 000, 900 documents Of
various sorts combined to further the
respective candidates. "A great many
OF these are matters Of congressional
record and are franked. More than
half Of the money spent by both ma;
tional and state committees will reach
the pockets Of the campaign orators
During the next ten weeks democratic
doctrines will be preached by s, OO0
political evang elists, who will get their
cues from national campaign head
quarters. AS many. II not more, will
march forth under the Roosevelt ban
liner. IN addition to these ten full regi
4 ments Of spellbinders the y. yarious
state committees Of both sides vii
muster 50, 900 more, making grand
army OF 10000 speakers saving thu
nation on the stump. Some Of TIT
best known orators are paid as much
as $3.50 8 week and expenses for theil
4 services Others donate their time II
the cause, while the average cost pc
4 head in this means OF advertisement
s Ills between $50 and 500 a week an,
4 expenses. Speakers In the employ D
! the state committees viii average less
but some s., 900, 900 will be spent b
the national and local committees TO
oratorical fireworks Another majo
item OF expense will be the ubiquitou
campaign button, of which million
will be distributed by both committee
In addition to millions of litographi
!. portraits, banners. and flags, rangin
from the abbreviated buttonholes VI
riety to huge affairs, which are bi
enough to blanket the greatest eli
plant that ever trumped in fact an
!. fable w sis;s.
: The successive defeats sustained b
the staIwart Russians at the hands 4
!: the little Japanese have amazed til
world. Usually the Cars men do nc
shun 9 fight, but in the current nun
. Der Of Leslie's Weekly. William Dbl
2 widdie that papers special corr,
4 spondent In Manchuria, discloses
sIstartling defect Ia the mettIe Of th
Russians which led 4 large body I
z them to abandon d commanding an
impregnable position without firing