The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1904-11-18
William L. Douglas Says he Won
Out on "Publicity and q
Real Issue"
GOVERNOR OF The OLD BAY STATE
WHEN ALL HIS COMRADES FELL.
He Ascribes His Victory TO the Fact
That He Had Something TO Adj
vertise, and Spared No Pains I'm
Putting IL Directly Before the
People.

Boston, Nov. 11.-"Publicity and
real issue" that is William L. Douglas
laconic explanation of his phenomena
democratic victory in being electe
governor Of Massachusetts,, with Roose
welt carrying the state by $4,000.
Such a freak of politics is unparal
leled in old Massachusetts. Mr.. Doug
las was not merely elected, he won b!
plurality about five times as large a.
any democrat and second in size t.
the plurality of any republican candi-
date for governor in the history of the
state And to emphasize and isolate
his victory, he was the only democrat
to win; all the republicans, from
Lieut.-Gov. Curtis Guild down, getting
the normal vote.
NewIy-Raised Moses.
Already Mr.. Douglas is being nomi-
mated for president in 1908 and hailed
as the newly-raised Moses who is to
the trusts next time. His victory has
given a terrible jar to to the Lodge
machine and is being interpreted as an
ominous warning to the "stand-pat-
ters."
1t was sign-board and newspaper
victory. Every sign-board in the state
and every newspaper made his war
cry of Reciprocity; no protection to
the trusts" as familiar as the wood
cuts of Douglas in the advertisements.
They carried the story of his humble
early life as shoe psgger, doffer
boy, driver of prairie schooner, final
ly modest shoemaker and at last
manufacturer to every cor
ner and crossroads. Poster and news
paper satuated the public with Doug
las and his idea.
Trying to Figure 1t Out.
Now everybody in Massachusetts, Is |
ryfng to figure out how it happened.
rhe ker-governor-elect told the
tory in his headquarters in the Old |
south building. He had just come up
rom Brockton, where 5000 of his
employees had given him a great ova-
ion. He had been cheered all the
7ay up, and came to Boston to find
imself the hero of the day.
The next governor of Massachusetts,
, a self-made business man, with all
loves rapidly and speaks decisively.
Il was elected said he, because
lade my fight upon a single, live, hui
ian issue, which reached straight into
lie intimate, everyday affairs of men
nd women-because of that issue and
generous use of publicity. Advertise I
lg had made my business pay, and I
,ed it to the limit in arousing and
recting the sentiment which l knew e
be widespread on the subject which
as our chief issue-reciprocity and
riff relief. |.
Ran His Own Advertising. d
1.-THE central committee ran the cam L
ign, we ran the advertising down at
'ockton. From the outset, my idea
Is to keep our fight and our issues e
yht before the people-to keep just N
little more in the public view than l;
Q republican candidate. n
In my inaugural l shall begin the T
'rk by asking the legislature for per- CT
ssion to appoint commission to
investigate all the tariff in n
;tices and report fully. That report
hall seek to have sent to the people r
der our referendum law, to instruct
representatives in congress to take
ps to procure reciprocity and lower
if. | do not believe that the repub-
In legislature will block this effort. :.
o not think it is willing to shoulder ~
responsibility. The people have -
wn what they want"