The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1904-02-26
SENTIMENT
/" BUSINESS ! ||||' 5 5
BThc Right Way to Help B ';alE.;
more III 1Iers1in,c 81
1'ribulation.
DOES NOT ASK SIX FOR y, AIMS /
Her Merchants DO Ask That
Their Customers DO Not Make
Other C Connections.
DOES NOT ASK FOR AIMS u |:

-.Thcre Is mo sentiment In business
Ia one OF tho false proverbs which is
constantly heard everywhere. on tho
contrary, much, OF the worlds business
is bascd on sentiment. Everywhere linct,
Will 20 out of their way TO help Oh
business interests from sentiment or
friendship alone. 1iinship IL not more
real in Its effect upon business inter-
ests thar sentiment. Sometimes in the
hurry Of ne, In the struggle for sue
cess dormant sentiment Is not walked
into activity, but when some great event
stirs a community or q country, scnti-
ment becomes an Irresistible power. The \
world stands nma;Hd at the appalling dis-
aster which has come upon Baltimore,
i ara from every section, as well as from
Europe. have come offers Of financial
nssIstance. But Baltimore. with a fill
realization OF the staggering blow. kno "
ing full well that with $50 ,doo. 600 OF
property burned, with thousands Of
people out Of employment and the vast
,nachinery OF trade built up during
hundred years temporarily DESTROYED,
apprecsating tho magnitude OF the
problem, which II faces. believes that
4 y
s3ng TOR Outside contributions from the
,nillinns whose charity would prompt
them to pour vast stream Of gifts
into our city. With every power.
mental and physical, nuickened with
grim determination to conquer every OBJ
stace Baltimore docs not ask for
Inns, hut 1t does ask that the sentt-
ment which has such a strong power
in r,ilirg business interests shall mnke
5iis1lf felt In not permitting her trade
10 be taken away because OF the tei1-
porzry Inability to promptly meet all
requirements. Tho merchants and the
manu- facturcrs who. through many years
of honorable dealings. have built UP
far.rcaching trade North, ana West, AS
well AS South, have a right, In this time
or calamity. to ask their customers to 4
he little patert, and II the Necessities
Of their trade require tho quick filling
OF orders elsewhere. to be ready to come
back TO their Baltimore friends with en-
larged orders just as soon as our peo-
pie are prepared to handle them With
the immense increase In the wealth OF
the South by reaSDr. Of high price Of
cotton and the consequent enormous ex-E
mansion OF trade throughout that Sec
ltior, the merchants of the South could
not only arrange 10 make prompt pay
inent 10 Baltimore merchants OF every
outstanding bill, even II not technically
5d,le. and every dollar sent to Baltimore
now in payment OF accounts is worth
a. hirdred dollars given in Fcharity: but
that section could, l,J-5 a generous reaiiza-
ton Of the power of sentiment in bust
ness, sand into this city "a volume OF
business which would 20 a long way to-
ward helping our people to recoup their
losses Every salesman from Baltimore
has a right to ask hL customers, and
10 ask those IN his territory who have
not heretofore beer his customers for
Tho most. favorable consid ation and the,
largest orders. ~
4 when amid the wreck and ruin OF war
the South took up Its overwhelming bur-
dens. it had a right to ask for every
legitimate aid and consideration that the
business men of America could give its
merchants. and Baltimore, Identified
by eeogra phical lines, as well as by closer
kin, did Its full share to the utmost OF
its ability In helping the South to weather
tho storm Ever since then It's money
has freely gone into the South for In
yes tment IT. rllroads, in Industrial enter
prIses. In municipal securities, IN trade
and in building operations. The ties be-
tween Baltimore and tho South nave
YEARLY grown stronger. and because the
Manufacturers Record Is not local
paper, but a Southern paper--a paper tina
has for rcarly a quarter of century
sought to- speak for the whole South.
and not for Baltimore alone, 1t can say
TO the South, as no purely Baltimore
paper could, that now Is the Southts
supreme opportunity to show TINT with
its people at least sentiment does con-
troll business, and. based on that. pour
into this city such trade as Will tax
the ability OF our merchants to handle.
Baltimore asks no charity; bu. for tho
PEOPLE OF Baltimore, that their losses may
the moro quickly be recouped and that
the thousands of men thrown out OF em-}
pIoyment may the sooner be saved from
dire want, the Manufacturers Record.
the exponent Of tho whole South, does
make this plea to tho South. as well as
TO all other sections, cturers'