Evening journal., 1904-10-04
Pure Food Factories that make Postum and CrapeNus

The advertisements were not smithed
up by a skilled, trained hand and did
not meet my approval but that pub
Usher endeared himself to me for all
time because he took an active. per-
sonal interest in our work and earnest
ly sought to make our advertising sue
cessful and to make his paper earn
money for us.
The most successful exponents Of the
new plan of doing business with ink
and paper are using every possible
means to make the announcements at
tractive and sought after By the read
ers.
1t is safe. to say that thousands OF
women read the newspaper-not the
telegraphic page, but the pages con-
tanning announcements Of bargains in
stockings, skirts, hats. gloves. pianos,
furniture. food for the table. etc.
Publishers should never forget that
IA goodly proportion Of the readers are
deeply interested in the advertising
and therefore I believe
il would, be a good stroke of business
policy for every publisher to keep in
his employ a special man TO rewrite
and skillfully set up all advertisements
offered that lack the hall mark Of the
expert.
Most Of our employees are Ameri-
cans own their own homes-and good
ones. They are not striking labor
union people. but enjoy good wages,
and in many cases more than the regu-
lar wage They have worked steadily
through the period Of prosperity while
many workmen in New York Chicago
and other cities have been almost con-
tinually on strike. and where the saw
ings banks have become practically de-
pleted--the deposits drawn out to sup
port these people in their idle days, so
that now when the period of prosperity
has gone and the period of depression
started in. the striking work people in
various parts Of the country begin the
hard times in debt and empty handed,
with starvation staring them in the
face in many cases. while the Battle
Creek people-wlth more wisdom
have been gathering money all this
time, paying their monthly bills and
depositing their surplus savings in
the bank.
We have been ordered many times to
withdraw our advertising from certain
newspapers that had come under the
ban of their displeasure. The demand
being that we join with the unions in
q conspiracy to put out of business, -
break up" and ruin" these publish
ers. but we believe in sunshine, we be-
lieve in newspapers and newspaper
publishers, and we do not believe in
conspiracies nor are we friends OF con-
spirators. therefore we have steadily
refused to enter into any such con-
spiracy or to desert friend in time
of need. This. perhaps you know, has
brought upon us boycott, but we have
publicly announced, that we will not
discharge our time tried and capable
workmen on the orders OF any labor
union, nor will we join their conspir-
acies to ruin any publisher. I heard
something in Europe this summer
about the Divine Right of Kings" !
didn't stop to examine any of their
abstracts of title for l concluded some
Of the early transfers were more or
less clouded. So ] also think the alb
stract of title authorizing labor unions
to run, manage, conduct and ruin the
IS per cent. of common American citi-
zens. has some gaps in it. But there
is an abstract that shows a clear un-
lbroken and unchallenged title TO an
orchard from the time the trees were
little ambitious slips up to the period
OF big. round pippins, greetings and
beIlfiowers. in the reign of thrift and
lprosperity.