New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1904-03-25
INSURANCE INVESTMENT.
Policyholders IN a Flourishing Com
pany admitted as Stockholders.
UNUSUAL OPPORTUNITIES.

The Life Association Of America. whose principal
Office Is AZ No lS5 Broadway. New-York. Is making
a new departure that is being closely watched BY
gil those who interested in Insurance matters
a. experts and by many who are investors or
poHcyholdeTs-
Those who have tried purchase stock in a sue
cessfuI insurance company know what expen-
sive process it is Foundation figures lost sight
Of and in many would form but small per
CentaEe Of tho price at which the stock Is held.
The life Association Of America. however has de-
clarsd its purpose 20 allow its ponCyhOlders to
become stockholders. coming IN the ground floor,
and paying so per share only. stock that has
par value OF go per share. and is already paying
dividends the rate OF 10 per cent annum this
issue OF stock being reserved for It's pOcyhOlders
exclusively. The investing and insurinE public has
not been slow respond. II is said. some Of the
most prominent merchants. lawyers. brokers. real
estate dealers and others IN New-YorS city having
already taken out policies IN the company. while
additional applications are pouring in as the facts
are becoming known and understood
The president is MI Henry P. Townsey. who has
been for twenty years in the life Insurance busi-
ness for thirteen years connected with the Mutual
Life and the Equitable Life Insurance companies.
with both Of which he made record as a large
business producer. SO that ne may De consldered
as thoroughly qualified 10 look after the interests
and management Of the company Of which he is
As 10 assets. on January !. 1894. the Life Asso-
policy holders Of 1896 lie 10 II about 5000 90
Of new business in 1906 in which year the total in
come including capital. LOLA. while the dis
burserlents aggregated SOS so The reserves are
calculated on the By per cent basis.
II will be that the progress made by the
Company 40 far Is remarkable. In the short time
Il has been in exis- 10 has done amount OF
business that is phenomenal and unprecedented I'm
speaks volumes for the able and energetic manage
rnent Of the company. and promises well for the
The Life Association OF America starts We'll II
Is so young all IT'S business is new. and in all
probability II will not experience for many years
per cent OF the table rate The death claims In
two years have amounted 10 1880 on its 10000
other and older companies pay at least $1,000 per
au0rlm on each s. 000ea insurance The Life Assoc
citation OF Americas charter provides that three
tenths OF the divisible profits 10 be paid a.
dividends upon stock and seven-tenths to policy
holders
In is seldom that a prosperous Insurance
pany offers q opportunity TO come IN the
ground floor Yet this IS what the Life Association
az America does. Usually a company offers its
stock near par only when II Is In the prOblematiCsi
or the experimental stage when its future Is
unknown quantity. But the Life Association OF
America pursues different course. IL admits its
policy holders the inner circle when the business
is already secured. and paving basis OF 10 per
cent dividends annually Is reached.
\ comparison OF the progress far made by the
Life Association 81 America with that OF other
companies starting under somewhat similar con-
ditiou- regarding ca pitalization leads even the
most cautious and sceptical inquirer to some amaz
ing conclusions as TO the possibilities ahead for
sound life insurance company that is begun and
continued upon right lines and under efficient man
a EemeDt For instance. one Life Insurance Com
pany whose stock quoted at par. 500. IN 1876.
per cent per annum. while to-day its stock is quot
ed q