The Roswell daily record. [volume] (Roswell, N.M.) 1903-current, 1904-05-24
AN E~NTERPRIsiNo FIRM.
]. 3. DiIley 4 Son are Rapidly Fors-
ing to the Front.

ness enterprises and mercantile firms
an gain the confidence OF the public
in a short length Of time. In cases
where this has been accomplished
the main secrets are truthful adver-
Using, honesty of purpose and strict
adherence to the golden rule. The
moving van, the shop Of variable pri-
ces, are of butterfly existence and
are sure to fail.
An example of Gee being at
tanned in a short length Of time and
the confidence of the public general
ly being won is demonstrated right
in this city. There is the firm of ].
B. Dilley & Son, the undertakers and
furniture men. They have been here
only a few months, and they have
succeeded in establishing the best
furniture business in the Pecos Val
ley from a house thai fell by the way
side, namely Coulter & Co.
C. d. Dilley came here from He
bron, Indiana, about one year ago
and accepted a position with String
fellow & Tannehill. and held the
place until the last of October when
he took charge of the Coulter furni-
ture stock and undertaking establish
ment for the creditors of the con-
Germ. There was soon an amicable
and young Dilley secured the stock
at greatly reduced prices.
With his characteristic business
foresight he Immediately began to
cut down -ces expenses, which
will eat up any business. His first
wise move was to transfer the under
taking part of the business from the
Wisely Block. north of The Record
Block. to the main building in The
Record Block, which was amply
large enough to accommodate both
the undertaking and furniture bust
after the proper alterations were
made. BY this move the rent of one
expensive room was saved and there
was nothing to lose in the way of bu-
siness. In giving out money for need
less expenses he is a firm believer in
the customer the pest possible
for the least money, or as has beer
said. More goods for the same or
the same goods for less" The public
generally soon realized that there
was a hustling furniture firm in the
city with a man at the head of same
SAWED" the business. The re.
suit. and the only natural one, was
once a large increase Of business |
IN both branches OF the house.
From acorns, etc.-you have heard
he story. Soon the business grew to
such an extent that the young man
vas SO crowded that he could not
manage the business alone. His faith
er, J.. B. Dilley, arrived here about
wo months ago from Hebron, Ind
with his family to make his
uture home in the city and assist
lis son in the management of the ra-
idly growing business.
There could not possibly be a stron-
he senior Dilley had been in the
Undertaking. and furniture business
t Hebron for many years and thor
uSHiy uuueISlOOu the QoIaliS or n
usiness. He is a licensed embalmer
ON several schools and his son is
lso a licened graduate from sever
of the leading embalming and fu-
eral directing schools, and has been
injected with the work since he
seventeen years of age. He made
j average of SO per cent before the
ate Board of Health in embalming, t
is being the highest average that !
IS Y e been made in the state of !
diana.
j. B. Dilley and his two sons c..
and T. C. Dilley are Illinois and l
diana state licensed embalmers {
d funeral directors, and have ALL
lde an average of 81 per cent in 1