The Hawaiian gazette. [volume] (Honolulu [Oahu, Hawaii]) 1865-1918, 1904-10-11
HAWAII PROMOTION cosslrrtt.

u is approximately one year since
the Hawaii Promotion Committee be-
gan lts organized cuminiRn a. utifncl
tourist travel 4 large sum " money
has been spent much work has been
| done lu Immense amount ~ literature
| has been sent out. Interest has been
awakened ln transportation companies
! Who are Including advertisements pi
| Hawaii in their literature. by We have
| put yet received any marked return Tor
all the work done aud money spent
| what shall we do. quit2
IL tb. Honolulu business community
T. made OF the stun which the Adver-
tlssr believes u IL, 1t viii do nothing
OF the kind.
sugar plantations do not pay Ovid
ends al the end OF the FIRST year. Very
few Of them pay In FIVE years. but
millions Of dollars are nevertheless
poured into sugar plantations, and this
whole Territory lives on the profits OF
| sugar.
Tourist travel IL more difficult to Gre
ate than sugar plantation; but once
created It is more certainly and con-
| tlnuously profitable than the best su-
gar plAUNdIon lHdN tNti S'N'NNANh 49,
der the tropc sun.
what man has done, man can do
Southern California created great
tourist resort out of n dusty desert,
some hot days and cool nights, some
cold sea and barren mountains
What else did she have to attract
tourists? Climate? People go from
Riverside to st. Louis to get cool In
summer, while down east Yanks from
Maine shiver in Los Angeles In winter.
Scenery? The plains are fiat and
commonplace; the mountains bald and
monotonous
Forests. foliage? The forests are a
distant tradition, the foliage sage brush
and cactus.
Population? Greasers coyotes and
buzzards-until few wise men came
from the east. brainy men, determined
men who knew what they wanted and
proceeded to get it, They liked the
climate. which is good for "one
lungers." and determined to live there;
but how to make a living was the
problem. Oranges grew with irriga-
ton: but water was scarce and eX-
pensve, freights prohibitive and the
fruit drug in the market. There was
no resource. other than to take in each
others washing, except to bring IN
other one lungers and live off them,
and this they proceeded to do. From
this simple beginning grew the tren-
endous traffic of today!
The Southern California slogan, its
motto, its rule of life. was advertise,
ADVERTISE! ADVERTISER! Not
once nor twice nor ten times, but con-
tinuously. Not for year or two years
but for a period which had a begin
ming hut no end.
As result, Southern California is
today the richest, most prosperous
most progressive and one of the most
intelligent communities within the four
corners of the Union.
Hawaii has all the natural and many
artificial advantages, which Southern
California had not. Scenery, climate,
foliage, sea bathing, society, good
hotels, good roads.
If Southern California could secure
tourists by advertising, and by follow
ing it up with good treatment after
their arrival, we can do the same.
If Los Angeles could out of nothing,
make itself the Mecca of western
travel. Honolulu can, with its existing
advantages, make itself the center of
attraction of the Western Hemisphere.
All that is needed to accomplish this
result Is persistence and perseverance.
What Los Angeles has done, Homo
lulu can do!
There should be no thought of Civ
ing up the work of advertising Hawaii.
A more economical expenditure of
money may be possible; a better man
ager may be obtainable; different
channels of work may be more ad-
vantageously followed; all these are
matters of detail, to be dealt with as
details are handled in other lines or
business; but under no circumstances
should the good work of promoting
tourist travel TO Hawaii be abandoned
Hawaii is better tourist resort than
is Los Angeles; there is more to see;
more to learn, more to do. The only
trouble is that the world does not
know It.
Our business is to make them know
il. The way to do this, and the only
way. is to keep everlastingly at it. Let
nothing stop us, nothing discourage us,
nothing, turn us aside. If this course
is followed. as surely as effect follows
cause; as the wave follows the hollow;
as light follows darkness, will the in
evitable result be an eventual increase
of travel 10, and consequent prosperity
of. Hawaii.
The work of the Promotion Commit
tee must not stop.