The San Francisco call., 1904-12-18

land, and wish for it all success. And
it is
Resolved, That it is the sense OF this
meeting that California should be rep
resented in fitting manner; and It is
further
Resolved, That the excursion to the
Lewis and Clarke Exposition, under the
auspices of the California Promotion
Committee. be commended"
The most effective way of investing
county appropriations was the subject
of a thoughtful paper by L. w. Jeffer-
son of Hollister, secretary of the Cali
fornia Central Coast Counties Improve
ment Association. The following reso-
luton introduced by Jefferson was
adopted:
Resolved, That the Supervisors of
the fifty-seven counties of California
be respectfully requested to set apart a
portion of the amounts appropriated for
advertising purposes to be devoted to
general advertising by the State pub
licity committee of the California Pro-
motion Committee, as it is the opinion
of this meeting that such advertising
is bound to be of great benefit to the
different counties, in that more effective
publicity can thus be given them.
METHODS OF PUBLICITY.
Edward P. Antron, chief of the in
formation bureau of the California
Promotion Committee. spoke on in
forming prospective settlers.
Morris Brooke of Sacramento, MEM
ber of the State Publicity Committee,
spoke upon the State Publicity Com
mittee and it's methods and introduced
the following resolution, which was
adopted:
Whereas, The State Publicity Com
mittee of the California Promotion
Committee has for its object the ad-
vertising of California throughout the
world on a more comprehensive scale
than has as yet been attempted; and.
Whereas, This committee has out
lined a plan of action that when carried
tire State; and,
Whereas, A fund commensurate
with the magnitude of the undertaking
is absolutely required; be it
Resolved, That the delegates to this
meeting use every effort to have a
portion of the advertising appropria-
tions of their respective counties de-
voted TO the work above referred to of
the State Publicity Committee.
]. ]. Byrne of Los Angeles, general
passenger agent of the Santa Fe, dis
cussed the topic, How the Railroads
Are Advertising California"
Duncan Mcpherson of Santa Cruz
spoke on THE Kind of Advertising Lit
erature That Is Most Effective" He in
troduced the following resolution, which
was adopted:
Resolved, That all development or
ganizations throughout the State be
urged to print only such literature as
may stand the test of approval by the
State Publicity Committee. To secure
such approval it will be necessary that
the published literature be of high or
der in its makeup and subject matter.
That it be uniform in style so far as
practicable without exaggeration of the
advantages of localities and free from
disparagement of other localities.
Lewis E. Aubury, State Mineralogist,
spoke upon the work of the State Min
ing Bureau. He urged that those who
are considering the constructions of
buildings should examine into the pos :
sibilities of California's building mate
rial before going out of the State
R. p Lathrop of Hollister urged that
the Vancouver Pinnacles in San Benito
County be set apart as a national park.
Lathrop said that a committee from
the Bureau of Forestry had already
made report on the matter. and that a
bill would be presented by Congress-
man Needham