The San Francisco call., 1904-12-18

PASADENA, Dec. 1.-THE second
semi-annual meeting Of the counties
committee Of the California Promotion
Committee was held in the auditorium
Of the Y. n c. A. building to-day.
II was the largest gathering Of persons
Interested in organized development
work ever held in this State. The theme
was California Publicity" and the en-
tire DAY and evening was occupied in
discussion. Every county in the State,
from Del Norte 10 san Diego, was rep
resented
The meeting was opened by Andrea
SbarborO Of San Francisco, chairman
Of the California Promotion Committee,
who greeted the delegates. He stated
that the purpose Of the meeting was
10 cooperate in advertising the ad
vantages. products and resources Of
California in a proper manner.
Francis Q. Story Of Los Angeles,
member Of the State Publicity Commit
tee, discussed the topic, The Import
ance Of CaiifOrnians Studying Condi-
tons Throughout the State"
James Horsburgh Jr. Of San Fran
cisco told Of the work OF the railroads
in advertising California.
EXPLOITING CALIFORNIA.
II. N. Weight Of Pasadena, member
OF the Pasadena Board Of Trade, spoke
Of exploiting California. the State. and
introduced the following resolution,
which was adopted:
Resolved, That IL is the sense of this
meeting that California, the State,
should be exploited widely in order that
the millions Of people now unfamiliar
with its wonderful advantages may be-
come Informed, believing that the re-
suits Of the different localities Of Cali
fornia VIII be proportionately greater
by concerted effort than could be
reached by local effort alone"
J. B. Lippincott OF Los Angeles, su-
perintending engineer Of the United
States Geological Survey. spoke on
Publicity Of California Through Off
cial Publications Of the United States
Geological Survey"
Hamilton Wright, who has charge of
the Publication Bureau Of the Califor-
nta Promotion Committee, stated that
the best advertising was the advertis-
ing facts and results.
ADVERTISING THE STATE.
A c. Bslaam Of Lompoc, member of
the State Publicity Committee. dis
cussed by what measures Of publicity
the various localities can best serve
their particular interests He recon-
mended placing our choice articles in
Eastern mazagines and periodicals.
stating nothing but what can be backed
BY natural observation. He then intro
ouced the following resolution, which
was adopted:
Resolved, That the several local de-
Nelopment organizations Of the State be
advised that their local interests can be
best served by carefully looking after
new arrivals in the State, and il is rec
commended that they have their agents
interview these people on the trains and
that literature regarding different To-
calities be distributed among them. and
that the local organizations make il
their business to see that all newcomers
receive fair treatment and that alnre-
liable schemes be discountenanced IT
is also recommended that the local or
ganizations keep up civic pride in their
several localities. and by making these
localities more attractive draw new
corners their way. tt is further recon-
mended that all local organizations Of
each county that have not already done
so be urged 10 appoint representatives
on the County Promotion Committee -
Secretary W. S. McMahill of the
san Jose Chamber Of Commerce dis
cussed the exploitation of California
products and introduced the following
Whereas. II is a weIl-known fact
that the system by which the products
Of California are now placed in the
markets Of the world is not equal to
the exigencies demanded by the situa-
ton: therefore. be II
Resolved. That the plan Of the State
Publicity Committee 70 exploit the