The Hawaiian star. [volume] (Honolulu [Oahu]) 1893-1912, 1904-04-15
$5oo,ooo,ooo A YEAR.

going Advertising and
they certainly startling when brought together conservative
estimate places the total outlay of advertising the United
5OoOOoOOo annually OF this Is goes newspa-
pers magazines and trade journals To put in another shape we
spend much advertising Russia Germany France Austria
Hungary and Spain spend their The
pears undue proportion the bust
done being somewhat less than Of the annual sales OF
the United States
The newspapers occupy prominent position
Using world In 1885, $3.50 newspapers published the
about ooooooooo our billion counting 100 ads to each copy
have the gigantic number of impressions of ads
made yearly by the printing press
very great thought given advertising
ideas governing the size appropriations advertising
been formulated While 81 per of the sales looked
the dearate frequently spent and there in
where has paid well to invest wohrd of the capital adj
verng The large department stores of New York spend
total 100000 annually for advertising which per cent on their
combined sales.
Advertising in this manner has made the commercial traveller largely
York wenone Chicago and seventeen in Boston, with probably
additional in other cities discarded their travelling staff alto
gether.
There are still some $4,000 commercial travellers this country
costing average $4,000 per which amounts to total
Pendue of annually AS each supposed to adyer
se his house well solicit orders for goods safely place
least Onehrd OF his total eXpensea round $23oOOooo the
credit of advertising.
The number Of general advertisers definitely pres
ent estimates ranging between 10000 and 10000 Taking 5000
mean find that the number of general advertisers has almost
doubled itself six times during the last five years. 1893 when
1888 The local advertisers number round Million counting
seventeen in every 1000 inhabitants
The rapid periodical publicity has led up
age pages advertising reading the 100
leading montes of this country having aggregate circulation OF
100000 copies The professional of the advertising craft in
with the of the magazines due principally to the skill
of the advertisement writer and the artist.
The vehicle publicity of insurance companies calendars
they daily referred conspicuous place Some
companies spend as much as $4,000 annually for calendar publicity
Amanacs chiefly in favor with medical houses Some houses
cuae than aanac yearly and house Pahcu
lar claims annual edition amounting 25Oooooo copies
The capital invested window display 10000 store
fronts the United States fitted with plate glass average cost Of
total less than $oooooo not figuring the
value goods displayed that of the time of the who do the trim
ming outdoor advertising England has the honor of being the
fully generation advance of This has not prevented us
outstrppng her completely only display and design but
scope and diversity we'll More than 5ooooOoo annually in
vested in billboard posting the United States In New York City
100000 yearly paid for signs The street rail
ways carry annual investment of 100000 in
lads"
field advertising pcay American and
meay important than that Of the mail order business conjunction
olowup system Vast quantities of goods annually dis
posed through mail houses the large number of which
essentially mddemen between the and the producer The
mail order make policy create
reputation by selling thing of superior quality and
figure other competitor and to rely the patronage
thus secured for the disposal Of other articles.
this gather how important part advertising plays in
the commerce world Advertising haphazad matter but