Las Vegas daily optic. [volume] (Las Vegas, N.M.) 1880-1908, 1904-12-03
SATURDAY EVENING. DEC. .. 1905
HINTS 70 HOLIDAY SHOPPERS.

HINTS TO HOLIDAY SHOPPERS.
General custom makes the month Of
December n period OF unusual activity
In the business world. II Ii not alone
the holiday trading that accounts for
the difference, though that II the most
important element, but q great many
people take advantage ~ the special
displays or are influenced by the gen
eral interest In the many pretty and
useful things that are exhibited at thIs
season, 70 make purchases for general
or personal use, In other words,
while hundreds OF buyers are chiefly
concerned about what they are going
10 give az Christmas presents to their
friends, other hundreds are seriously
concerned az 10 what they are going
10 give 70 themselves
Holiday shopping II IN reality a bus.
iness Of itself, and q great deal NJ
time. expense and trouble may be
saved by the observance of d few sim
pie rules that have been established
by experience from year 10 year. while
a violation of these rules In almos.
certain 10 result In disappointment
70 The shopper and also 10 the persons
that are going to be- the recipients ri
holiday gifts.
And OF all the rules of holiday shop.
ping the first and mosf important "
that OF home trading wherever posi-
bic. Every year thousands of dollars
are actually wasted In Las Vegas In the
pursuits Of the vain deiusion that some
thing may bo had for nothing by send
ing far enough away for It, Attrac.
tive advertisements arc inserted In
the magazines, and circulars are ais.
tribnted broadcast all OF which are
paid for In the end by the ronsumer
In order 10 work off upon the western
trade articles that cannot easily he
sold In eastern cities. The safe rule
In to buy what you can sec before yon
buy Il, and 10 buy only from those
merchants whose personal reputation
IN known 10 you and with whom YOU
expect TO continue 10 do business. and
who have In this way an object In
giving you "a square deal In order
that they may continue 20 have your
patronage 10 The future.
And tho seeond rule. Of nearly equal
Importance, In thar OF buying early In
the season. There IL an immense diff.
ference between the fun stocks Of
December ] ami the depleted stocks
Of December 90 II you know what
you want. 1t means the difference be
tween getting what you want when
yoti want II. or having TO take some.
thing that You do not want because
what you wanted ia gone, II you do
not know just what you want. II
means the difference between having
your choice Of a full and complete limo
of upto date novelties and staples. OF
having 10 content yourself with what
Ia left after others have had their
pick
Not only that. but you an. In nearly
every caar, sei far better service IN
The early part OF the season than you
can by waiting until the stores arc
os~ercrowded and the clerks arc hav,
Ing inofe work than they can r,n sona
bly, attend 70. or course the mer.
rhanis are glad 10 supply your wants
whenever you choose 20 make your
demands upon them. but il would be
n great favor 10 the merchants ana 10
the clerks. and Il would be greatly 10
the advantage of the buyers II n larger
part of the holiday trade could be
done In the first two weeks OF Decem
Der. instead OF trying 10 crowd IL all
into the last two weeks, or the last,
two days. as many buyers seem to
want 10 do.
One other rule The Optic would like
10 see more generally observed. DO.
n 0 be misled too much by cheap
things that are made to compete dis
honestly with honest goods. wheth
or for yourself or as gifts 10 some one
else such goods 20 20 pieces before
New Years and thes are invariably
a disappointment both To buyer and
To recipient. II pays 10 buy good
goods, honestly made, from honorable
and reputable merchants. and II does
mo- = g bss any other kind There