The daily morning journal and courier., 1903-12-18

The entire arrangement, as well as the character of the articles shown by the house, are conspicuous for artistic taste and modern ideas. The equipment of the house in all departments chal- lenges the most cultivated tastes. One steps softly over Oriental rugs, secured from the markets or Persia and the east, mirrors are employed after the thought of Paris salons, where fascinat- ing effects are multiplied. One turns from side to side to enter extended space, and surprising illusions become interesting and fascinating features. Tine show counters and shop appurten- ances are here and there clustered by groups of cabinets, reproductions from the periods Of the Louis and the em- pire, and the Georges of England. en- abling patrons to leisureIy examine the arrays of artistic things shown. The stock is gathered from all parts of the world, and multitudes of articles of artistic beauty have suitable surround ings. enhancing the beauty of the scene.
 There is a penalty attached to lead- ership, and many erroneously suppose that only rich and expensive things are to be found at this house. On the contrary. in addition to their fine. cost ly and luxurious things is large col lection of medium priced articles, rang ing from few dollars up, all having the stamp of genuineness and artistic worth of the larger pieces. Among them are Precious stones, cut glass, leather goods, gold and silver mounts ings, Tiffany glass, Rookwood and other choice lines of pottery. Watches and clocks Of precision, porcelains,
 bronzes, marbles, statuary and artistic articles from all of the leading art cen- ters of the world. The high class sil- verWare, always a feature at The Ford Company's, is conspicuous not only for , its sterling quality. good weight and correct, artistic design, but also for its moderate cost. The assortment at The Ford Company's include large and small pieces, useful for personal or household use and making a most ac- ceptable as well as enduring holiday gift.
 The whole array of articles offered by The Ford Company this season and I now on view surpasses any similar col
 lection ever before displayed by this l celebrated house during it's entie long
 career of successful attention to pa- irons.
 Next year completes the 40th year of General Fordfs connection with this noted New Haven institution, and The Ford Company which bears his honor ed name, worthily ranks as one of the features of New England's mercantile l successes. That it may live long and ! prosper, as Joseph Jefferson has often
 remarked, is, we are sure, the hearty wish of all OUT citizens.
 ] And one feature of The Ford Com pany, ever distinguishing mark of this noted New Haven business house, is the complete reliability and standard quality of the purchases made of this company. The mark of The Ford Corn- | pany upon an article is a guarantee of it's genuine quality and merit, whether
 the article is of large or small value. Such public confidence is a fine testi-
 mony to the uprightness and integrity which distinguishes and has ever dis- \ tinguished this house. A good name is
 above riches; but we are not to branch \ off into sermon but merely to say that
 no testimonial to a business firm is of higher or more valuable or enduring
 character than that embodied in the thought just presented.
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