Bisbee daily review., 1903-11-06
A WISE MINISTER.

longs In the pulpit. He is & practi- cal man evidently. for he believes in advertising, and furnishes some mighty good reasons for thus believ- ing. and some very interesting figures which We reproduce here The gen. tleman is the Rev Chris Reisner. pas tor of Grace M. E. church of Denver. who in speaking on The power of 2dvertising." said in part:
 One billion dollars a year is spent in advertising every year in the Unit ec States, says the New York Times. This is three times our annual wheat or gold output. and ten times our iron. Printed ads formed into ribbon would reach around the world six times. John Hill. Jr., says that the bucket shops rake in s100 ,000.o0o a year. and spend s20.000, 900 advertis- ing. Chicago mail order houses io . S50.000 0O0 business every year exclu- siyely through advertising. Munyon's hAcNiNihcn SpCAu 2l,Vuo,OVV year with newspapers. Amusement com panies pay bill boards s10,GO0, 900 a year. Printers Ink, October 21, gives tha advertisements fin len leading magazines for October. McClure's has 112 reading and 174 advertisinng pages. receiving s3S4 a page for the latter. which. together with small no- tices. amounts to $66,S16. Munsey's 5 al income is sS1.OOo. It would cost S2,S37 to take a page in the ten. Their total income from advertising for the month was s344,196; for the year It would be s4,13o,352. and they would isssue 20.724,560 copies. Some, as "Pearline" and "Mennen,' advertise in all ten. The Ladies' Home Jour nal charges $1,Ov0 a column, or S6 a line, and receives monthly $120,4OS The tremendous use Of advertising establishes its power May we draw some lessons.
 Advertise Christianity.
 If advertising is a power, why not utilize it for the spread of good and the advancement Of righteousness? !? We have a right to use anything that does not poison or introduce decay into success. Observe advertisers rules. Fit message to the people to the people to be reached. Create a demand. Hot pancakes were served at Paris exposition to starr use in Europe. Demonstrate it's usefulness and pracucability- Have patience and perseverance. Tn due season we shall realize if we faint not; Tell the truth-success is alone possible here Professing to be man CT a church, be one.
 "A boy shows his home mapners in company. The lieentious by form of mouth, by leer of eye declare their practices. Shylocks show themselves by grip Of bag and demand for the Ponra- The lazy are recognized by slouch in wafk and dress. The sym- pathetic reveal helpfulness in look and deed. The broad declare themselves by walk and word. Shall we be be hind with the gospel and its life. lands and fruits? By every possible means a6d 10 the angels chorus and the 'liv- ing epistles. Describe and lead and urge people to go by every means, the promised land here entered and in, creasingiy bautiful and satisfying.
 Improve every opportunity. Choc- oiate merier turned white-it could pot oe avoided and was unhurt and so advertised as Q mark of genuine ress- Umbrellas appe2r in store windows on rainy days Honesty is the best policy, say advertisers: Be as alert for good. Call at'eption to the Christianity of heroes.
 Foods, medicines, climates are ad. verised to give man full free life Only The gospel can do this It fits man as right food does the body, as the woods the bird singer, as the fake ibe f1ned tribe, as the SID the: fowe- t gives strength to the tempted as Samson destroying the temple I. gives joy to the dropping and aching heart as to bird uncaged. l. gives freedom nf deed and conception as to boxed fish ser n lsse or I chsined eagle loosene1 in the mountains I, gives beauty to life ana deed, as the sun does color a2i fragrance to a tightly plante3 and chrnased f0wer Experience backs -bese facts Let us expeld strength like Jhe adve;tis- CT does 10 be posted, a-1d then as. our Euowledge to publish Carisi's. gospel everywhere''
 Can 4ny perso2 poia: out anyshils