Wauwatosa news. [volume] (Wauwatosa, Wis.) 1900-1948, 1903-12-12
GOSSIP FOR THE LADIES.

IN the New York advertising office OF a
Chicago newspaper.
One Of the most notable changes of re.
cent Years III the advertising world has
neeh the transformation of the ela. stick
IKE hgures, in clothing and fashion al
Vefusements. into graceful forms. 4
young woman who studied art at Cooper
institute has had hand in this trans
formation. She went to Chicago and
became connected with an engraving
| house, Then she went into a biz mil
Ihefy concern as its advertising agent.
one CT her ideas was n periodical. the
oIsah OF the house, which she edited and
made designs for
90 successful were her ideas that in a
year she found herself back in New 1orl.
win q larger field opening before her. as
( the designer for a great advertising
! agency. She draws women-sweil, stun
nlng Women-on horseback, in street
aress, IN carriage and reception gowns.
| hey wear their clothes we'll and make
/ every woman who sees them desire 10
go and do likewise.
another woman artist became SO sue
cesSful in her advertising designs that
one of the largest agencies in the c0un-
try was organized to exploit her ideas.
and she was made vice president. For
several years her work has been seen
throughout the country.
Her designs combine artistic ideas and
suitability to the subject in peculiarly
fellcltous way. For an annual sale nf
baby wear she will draw a group of IN
fants 50 delicious that they would indi-
cate te any right-minded mother that this
hrm has proper appreciation of babies
Few jump into an advertising man
asership with such flying leap as did
the young Englishwoman first referred
10. Most have attained it through n
solid apprenticeship, either in art, bust
hess or newspaper experiences. One Oh
the women recognized as most prolific OF
new ideas among the advertisers of New
York began her career as A srenogranltcr
at So a week.
In Boston there is woman who, for
the last ten years, has been recognized
rs one of the most successful solicitors
of advertising matter. She began her
career as n school teacher Her first
venture into advertising was as the rep
resentatiyes of small religious paper,
and her first weeks business summed up
Sl3. Undsmayed she persisted, until
she now has charge of the advertising
business of three magazines.
one of the largest electrical companies
In New York has Il woman advertising
manager who has had as adventurous a
career as a good many self-made men.
Born in Wyoming mining camp, in
which her parents were the only Gen
tIttHs Sl4N bNNuillt IbIfOEttE NH II san
Francisco paper Mt the age of IL
Afterwari she came east. went into
the office Of a New York magazine, left
this for a trade paper advertising
agency, and from that became advertis-
ing agent for the electrical company.
She edits the monthly bulletin issued by
the concern, designs cards and signs aud
turns out folders and booklets
There is another advertising woman
in New York who gives up all her time
to electrical advertising. She is the au-
thor of many clever little brochures en-
things electrical
Another New York woman controls the
advertising business of four magazines
devoted TO woman's interests, and be-
sides that plans and places Il great deal
OF advertising Ior bearers in fancy work
materials anu mail order novelties. An
other dealer was for six years advertising
manager of large wholesale grocery
tirm.-New Orleans Picayune.