Watertown republican. [volume] (Watertown, Wis.) 1860-1906, 1903-12-16
GOSSIP FOR THE LADIES.

in the New York advertising office Of a
Chicago newspaper.
One of the most notable changes of re-
cent years in the advertising world has
been the transformation of the old, stick
like figures, in clothing and fashion ad-
yertlSements, into graceful forms. a
young woman who studied art at Cooper
institute has had hand in this trans
formation. She went to Chicago anu
became connected with an engraving
house. Then she went into a big mil
lnery concern as its advertising agenr.
One of her ideas was a periodical, the
organ Of the house, which she edited and
made designs for.
SO successful were her ideas that IN a
year she found herself back in New YORK
with a larger field opening before her. as
the designer for great advertising
agency. She draws women-swell, stun
ming women-on horseback, in street
They wear their clothes well and make
every woman who sees them desire to
go and do likewise.
Another woman artist became SO sue
cessful in her advertising designs that
one of the largest agencies in the coun-
and she was made vice president. For
several years her work has been seen
throughout the country.
Her designs combine artistic ideas and
suitability to the subject in a peculiarly
felicitous way. For an annual sale Of
baby wear she will draw group of IL:
fants so delicious that they would inGi-
cate to any right-minded mother that this
firm has a proper appreciation of babies.
Few jump into an advertising man
agership with such flying leap as did
the young Englishwoman first referred
to. Most have attained it through a
solid apprenticeship, either in art, bust
ness or newspaper experiences. One OF
the women recognized as most prolific of
new ideas among the advertisers Of New
York began her career as a srenograptcr
at So a week.
In Boston there is a woman who, for
the last ten years, has been recognized
as one of the most successful solicitors
Of advertising matter. She began her
career as a school teacher. Her first
venture into advertising was as the rep
and her first weeks business summed up
$13. Undismayed she persisted, until
she now has charge of the advertising
business of three magazines.
One Of the largest electrical companies
ia New York has q woman advertising
manager who has had as adventurous Il
career as a good many self-made men.
Born in a Wyoming mining camp, in
which her parents were the only Gen
tiles. she became a reporter on a San
Francisco paper at the age of II.
Afterward she came east, went into
the office of a New York magazine, left
this for trade paper advertising
agency, and from that became advertis-
ing agent for the electrical company.
She edits the monthly bulletin issued by
the concern, designs cards and signs and
turns out folders and booklets.
There is another advertising woman
in New York who gives up all her time
to electrical advertising. She is the au-
thor of many clever little brochures on
things electrical
Another New York woman controls the
advertising business of four magazines
devoted to woman's interests, and be-
sides that plans and places a great deal
Of advertising TOR bearers in fancy work
materials ana mail order novelties. An
other dealer was for six years advertising
manager of large wholesale grocery
hrm.-New Orleans Picayune.