The Weiser signal. [volume] (Weiser, Idaho) 1890-1904, 1903-05-27
FROM A READERS
POINT OF VIEW
Some Advertising talk from
a Signal Subscriber.
INDIAN VALLEY, IDAHO.

|
Saturday Evening Post gives some
notable instances of success following
energetic and persistent advertising
One, that of Robert Bonner who ap
peared In the olfice of his frienC
James Gordon Bennett one dsv ask
ing how much space he could have il
the paper next day. "All you want,
replied Mr.. Bennett Well, said Mr..
Bonner "Here is copy for page,
here is copy for another; here is
copy for third; here Is - 81
"Hold on, said Mr.. Bennett, we
cannot give you the whole paper.
Three pages is as much as we can
take and get out our paper. A few
days afterward, Mr. Bonner continu
ing his sensational policy, Mr. Beech
er, al that time contributor TO Mr.
Boomers paper advised the latter 10
discontinue what he characterized as
a rumous policy. "Your wreckless-
ness is the talk of town" Mr.. Beecher
asserted. THAT is What | want
was Mr. Bonner's reply, elf my adj
yertis'ng is the talk of the town then
everybody will buy my paper.
Continuing his policy Mr.. Bonner
built up paper the name of which
was household word in all America
When he died his sons Withdrew their
advertisements, the paper languished
and became third class monthly
unadvertised, unread and unknown
There is no doubt that the Signals
prize offers to the children for writing
letters about the business houses
who'e announcements appear in the
Signal have been of great benefit to
Advertisers as well as to the children
themselves. Those children's let
tiers were read by everybody and no
doubt pleased all the advertisers, the
children and the readers.
The Signal advertisers are to be
commended for the attactlveness of
their announcements They must be
advertising experts, all of them.
Take the half page notice of Ash
by's Cash Store; he gives list of
articles with prices, the most attrac-
tive aid convincing form of adyertis-
ing. An important omission is that
he does not k for mail order bust
ness giving p stage and express rates.
Following is the announcement OF
the Famous Store presenting in very
convincing form some special bar
gains in necessities of the season.
On another page Sommercamp uses
plenty of space for the simple an.
nouncement, ''More shoes on the
bargain counter"
Especially no ticeable is the adj OF
the Weiser Mercantile Co. giving 8
forcible illustration of their policy of
cutting prices. The headline, "Wood-
man spare that tree is very good.
but the chopper stands very irresolute
and has a most peculiar hold of the
axe.
Morris Sommer says "Look OUT
followed by the names of we'll known
brands of choice -four prominently
displayed.
The horsein Matthews & Moultons'
adj looks like goer and those in
Harris d Deans have an elegant ap-
pcdiduCc.
opp d DAVIS appeal to the reader
with the magic word 'sStudebakerp
which unremitting advertising has
made famous.
81 scorn coin,' by P. Il. Roberts
catches the eye and the picture holds
the attention The man looks like
he might return TO the com aud the
Thought is suggested that some
strings extending from bis coat tails
be tied around the mouths of sacks
The display of the lumber ward
announcements is very attractive and
businesslike.
What could be more appealing
than Churchilrs seasonable offer of
fishing tackle? How many bannv
scenes are