The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1903-06-24
HoNoLuLUs TOURIST QUESTION.

, D.. y,or,Id spend a minimum OF you il
l,,a+ time the income from, say 5'oV
), Tourists. would be s1,250,oOO per anhuiii
a nice little sum to depend on. gu
: that would not be all. The fact
bov-, in Southern California that
Z lcertain proportion of tourists become III
a lyestors in securities and another pro
r lnortIon buy real estate and oulio VIII
/. ter homes. To rich men VINO are a'
/, Icustomed 10 getting three and four PEI
o Icent for their money in the East west
= lern Investments of approved solldltS
= at seven and eight are most ATTRACTIVE
Here in Hawaii money is safe at elsh'
, lner cent. AS TO building winter homes
z the Eastern capitalist is Represented
Z, Florida. California and even on the
p,,,iara en- why not here? No one OF
these other resorts has so mild ana
oven a climate; no one of them has
more natchIess scenery; no one has so
lcosmonolitan and interesting a popuia-
,tion.
Tourists have their fashions like other
people and if it can once become as
much of a fad TO visit Honolulu as 1t
lnow is 10 sojourn at Palm Beach or
os Il used to be to spend the summer
at Long Branch and Saratoga, the for
tune of the place will be made. Even
~ other places take the lead this city
can easily get enough to pay 1t for all
the trouble it may choose to take. The
number of American globe-trotters Is
increasing all the time. Our tourists
leave from 800, 900 to $15O,OOO,Ooo In
F,urope every year-as much money
annually as was taken out of the Com
stock lode. They are swarming over
Japan helping to keep that much-bur-
dened country out of bankruptcy.
Southern California levied on them for
s1s 600 600 last year. Their presence in
the Bermuda and West Indian islands
is revivifying trade in all those stag
nant places. So there is enough for
ALI. Surely Hawaii ought to have its
share.
But it should be understood once ana
for all that good things cost money
We cannot get very much by sittins
down and relying on our natural ad-
yantages." That is what San Diego
did and that is why it was beaten by
Los Angeles, which made up for the
want of some advantages due COM !
r1ercial city by hard work. 1t is bet
ter for cities to be born industrious
than rich. Milford Haven is one of the
best deep sea harbors of Great Britain.
1t is nearer New York than Liverpool.
Its people were SO certain of its destiny
that they sat down and folded their !
hands. Hull. on the other hand, want |
ed to be a big commercial city but it
was on a river, far from the sea. But
its people never rested until they had
dredged and enlarged the approaches
to the town and now ships hailing from
Hull are found all over the world. Mil
ford Haven is still waiting. Hull
triumphed because of it's working ca
pacity, it's public spirit. its pluck and
determination to succeed; and its ex-
ample is useful to any city which seeks
to get any kind of advantages from the |
world around it.
Honolulu can get a regular and lucra- !
tive tourist trade by spending money
for it; by spending money lavishly but
judiciously in the ways that have won
the best results for other resorts.
ARRANGEMENTS should be made for spe- 4
cial railway and steamship rates, for
competent literature and it's wide cir
culation. for magazine advertising at
the right time and in the right way.
Once get the crowd headed in this di-
rection and the advertising bills may
be cut down materially. The intro
duction of a town, in that respect, is
like the introduction of a patent medi- |
cine.
Finally it is time to be stirring. 1t
is nearly July. The winter tourists
start in November, about four months
hence If transportation rates are TO
be settled. literature issued, advertis- 3
ing done and agents located, the soon |
er Honolulu begins the better. The city
should "get in it's work. before people
have made up their minds where to
spend the winter; not wait until their
preparations to go somewhere else have
all been made. It is poor business
policy to sit about in the sun and talk
hard times when the chance to make
times good is right at hand.
An aIl-American dash to the pole,
backed by a man named Zeigler and led
by man named Fiala, only needs an
American named O,Rnnrl,e and annther.