The Saint Paul globe. (St. Paul, Minn.) 1896-1905, 1903-04-12

comes to tearing up stakes and NOV
ing into new country. After the re-
turned wanderers have had time to
visit around and get the community
stirred up a little, meeting is ap-
pointed for some school house and on
some nice moonlight evening our emf
grafton agent puts in his appearance,
accompanied possibly with a stereopti-
con to show different tempting scenes
of farm life in the wild West, and after
he has had his say their former neigh
Dor, whose word is as good as his bond
In the community, tells his simple tale
corroborating the more polished talk of
the agent, and questions are poured in
thick and fast. A list of those in at
tendance is secured and any who seem
at all interested are visited in their
homes and their doubts removed and
their fears overcome, tilf= by the next
spring a far larger company is ready to
go westward, and before many years
have elapsed visitor from the old
place would find himself surrounded by
the younger generation of his former
friends in some Western district many
hundreds of miles from where the old
folks once lived.
Circuses and Fairs Help.
''This gives in brief the history of
many a fourishing colony in the new
states, and explains what is meant by
making people want to move to new
country. Of course, other methods
are employed State fairs and EXPOSE
tons afford opportunity of bringing
the products of the newer states to
the attention Of the denizens Of wide
area of country surrounding the places
at which the gathering is held Cir
cuses travelling through agricultural
regions always are as attractive to
those having advertising matter to
distribute as an emptied molasSes bar
rel is to flies, but here again there Is
plenty Of scope for discretion, as any,
one who sees the tons of advertising
matter littering the streets after the
circus has taken itself and the peoples
shekels to the next town. No man
who knows how to reach farmers will
ever hand out land matter at a circus.
He leaves that to the patent medicine
man, who wants his remedies in every
home. and is well content if he gets
there one time in a thousand. Our
emigration expert will leave the farmer
alone while he is in town; there is too
much that is novel to him to make that
good moment for his attack But a.
little attractive literature placed under
the seat of. the wagon will not be no.
ticed until home is reached and the
wonders Of the day have begun to
wear off, and then, If the appearance
suggests something interesting inside.
there is an excellent chance that the
little bundle will be carried into the
parlor to be looked over when the next
Sunday or holiday offers a little lei
sure.
Making Up Attractive Literature.
Attractive literature, however, does
not grow; it has to be made, and what
Will suit one case will not another.
One general rule may be applied, if a
thing is worth doing. it is worth doing
well. No greater mistake was ever
made than to suppose that any old
thing will do for a farmer. You cam
not print good picture on poor paper,
ana the impression produced by a
bury halftone of the most beautiful
farm scene the sun ever shone upon
Will be that of a place run doWn1at
the heels and altogether undesirable.
Money spent in cheap advertising is
money thrown away. What the farm
er wants is facts true to life, and so
illustrated and attested that he can
tell for himself what the country is
producing, and how the people living
there like it. Nothing suits him better
than statements by the people them
selves, and next to this he desires gov
eminent statistics. Give him picture
OF the new home of some former ac-
quafntance, with his old friends stand
Ing by the door, and then he takes
some stock in the story the book con-
tains. Sometimes an illustrated Ieaflet
In some foreign language, showing a
scene built round prominent resi-
dent, will prove a drawing card for
local distribution in his farmer home.
and If the time is ripe for movement
from that place it may be more effect
I've than volume of many pages. An
nnNO11nf NJ "a
church has opened the door into the
hearts of hundreds of the particular
denomination in question and has in
duced many to locate in that neighbor-
hood. -.
Advantages can always be takea of