New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1903-10-02
PORTO RICAN COFFEE.
GrOzcers' Plans to Increase Its Sale
IN This Country.

San Juan. ?. p. Sept. = (speclaN-Fcr .vro
DAYS this week about two hundred % to- req
resentative coffee growers OF Porto Rico he'd 4
meeting in San Juan TO provide for a permanent
organization and establish in the United states =
market for Porto Rican coffee. All the banks %
Porto Rico were represented AZ the meeting A
committee on permanent organization. cous,stirv OF
fourteen members Of whom seven are resiGs-.s -
san Juan. and the others from the seven election
districts of the island. appointed Acting C;a--
ernor HartzeH sent his cordial greetings to the CON
vention and encouraged the coffee men by the fol-
lowing statement.
I take great pleasure in advising you tha. -a,
authorities en- Washington are considering O prop
osition looking to commercial agreement where
by the Spanish tar0 on Porto Ricau coffee shall b.
reduced fu consideration Ct corresponding radu--
tor II the tariff now paid for the importation -
ositio1 is Being earnestly ad~ocated befGrt -
state Department b C2vern2r hunt 7rt . am
advised that IT. meets with much approval Fl Spain
one Ct the principal American speaksz was Frsd-
ertck G. Tinpson. resident manager ana president
OF the Porto Rico Export Company. If Nev-Vorlx
and San Juan His address was mainly devoted
to ideas as to how market for Porto Ricsr coffee
can be established tn the United stat@z Among
other things he said
Many people wonder why Porto Ri-7r coffee Is
not more sought after in the States Aiy cona1-
sion. after a four years study az the question
that it is rnerey nces5S z r. 4525ics1
coffee is excePuonaiIr rich IN tanEln. probably
more so than any other ana nc 15t't o. .as .1.-
min. ~ which Americans can never become a.-l7-
toned. must ae removed by proper roasting TIE
so-called light roasting now done tc the States
does not remove this tdnnlu, whie 0"r raf-7
dark French roast does tof-ee roasted
without burning. VIII please AmCrt~ou pa ataz.
Nearly all the coffee sold at retail ir the United
states is done NJ in packages ~ tire time 1f p4~-
chase. and the customers judge it rT its -1l-~
well by It's favor after roasting. Porto RIrp
coffee. put uD In convenient neat. original pack
ages, kept 70 SI1de. put out IN some Ingenious
way and properly advertised viii he given q FAR
trial and viii win on its merits The Cit-t States
can consume in two months all the coffee P1~-)
Rico can produce. The coffee Of this island s1lI.I
be put uQ in sealed package. tl-s preventing r~s
substitution ~ cheaper grades ~ foreign coffee
and should be- branded by legislative OF orla~ -
fetal authority, iHSlrIrS ir as 1e-.r-r
HEADQUARTERS should he established
prominent CITY of Porto Rico ard r1- association
should control its own roasting plant The i~--7-
duCti0n and advertising should te done rv a rfr,-
salaried man. professional in his lile From ,ha
beginning the association should be prepared o.
sell exclusively 20 consumers and through agents
and sub-agents- 4 fair prize. with r-as0lao,s
margin Of profit. should Be eXactad on each brand
No coffee should be sold green iu tee bean. a-
prices i'm competition with cheap fCraig 1 grades.
is the custom
The St Louis Worlds Fair Commission % Porto
Rico has decided 10 send 20 the exposition 2tt.1
more quarter-pOuld packages o. coffee for FREQ
distribution lhese packages will be lastly pre-
pared and viii be imprinted with the arms -
Porto Rico and with copy Of letter from Prs=i-
dent Roosevelt to Governor Punt. il which the
President warmly praises some coffee sent -0 him
rI