The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1903-12-24
WOMEN IN ADVERTISING.
Many of Them in the Field and Doing
Well


A red poster advertising kitchenware
which IS seen about the country a good
deal is the work of a woman who came
mere two or three years ago practically
an immigrant She was the daughter
OF an English officer and his death in
the Boer war left her almost without
means. Her career in America throws
s1delight on the possibilities for a
bright and ambitious young woman in
New York
She came here an entire stranger,
went to the Young Women's Christian
association, and there secured employ
menJ as secretary of an old ladies'
home. From there she went to be gov
erness for a little girl, and after that
went into publishing house. in which
she had charge of sending out the
flrm's advertising literature and helped
make up the little literary magazine
publlShed by the house.
she showed a natural bent for this
sort of thing. and with this slight
preparation, on her employers recon-
mendation, she was accepted as adyer-
Using manager of the kftchenware fac
tory. There she quickly proved her
ability to make useful her opportuni-
ties.
Last winter a law was passed requir-
ing BARRIERS to put in water heaters
instead of alcohol stoves. She had
three days in which to prepare and
mail 1900 letters to the BARRIERS in New
York
A5dIl Tie nedQ OF a department in
formed her that he was about to change
the design Of the sink manufactured by
the firm, and she must devise some
scheme to get rid of a thousand sinks
OIL OIL the Old pattern in the stock room.
Three months later there were only a
dozen left of the thousand. And last
and greatest of all, she has been SO
fortunate as to achieve that ambition
of the advertiser, the originating of a
catch phrase, the one which adorns her
scarlet posters
Her duties illustrate the things that
women are doing in the ADVERTISING
world today. Their invasion has been
swift, and for the same reason that a
demand for women has risen in all sorts
OF HneS-because of the home women.
Advertisers calculate that 80 per cent OF
everything that goes into the home is
purchased by women. Hence the wo-
man advertisement writer
women are the authors of all sorts OF
eaten phrases seen wherever there are
advertisements. Down amid the hurly
burly Of Nassau street is the office of a
young woman who is the ADVERTISING
representative of three magazines. She
prepared for her post by three years
work In the New York advertising office
of a Chicago newspaper.
One of the most notable changes of re-
cent years in the advertising world has
been the transformation of the old stick-
IKE ngures, in clothing and fashion adver-
tisements, into graceful FORMS A young
woman who studied art at Cooper insti-
=
ton. She went to Chicago and became
connected with an engraving house Then
| she went into big millinery concern is
Its advertising agent. One of her ideas
was a periodical, the organ of the house,
which she edited and made the designs
for.
| So successful was her ideas that in a
year she found herself back in New YorI.
with larger. field opening before her, as
the designer for a great advertising agen-
| cy- She draws women, swell, stunning
women, on horseback, in street Dress in
carriage and reception gowns. They wear
| their clothes well and make every woman
who sees them desire to go and do like
| wise
Another woman artist became so sue
cessful in her advertising designs that
one of the largest agencies in the coun-
try was organized to exploit her ideas,
and she was made vice president. For
| several years her work has been seen
throughout the country
| Her designs combine artistic ideas and
suitability to the subject in a peculiarly
| felicitous way. For an annual sale of
baby wear she will draw a group of in
fants so delicious that they would indi-
cate to any right minded mother that this
firm has proper appreciation of babies.
Few jump into an advertising manager
ship with such flying leap as did The
young English woman first referred to.
Most have attained it through a solid ap-
premiership either in art, business or
newspaper experiences. One of the wo-
men recognized as most prolific of new
ideas among the advertisers of New York
began her career a stenographer at Sc
Week-New York Sun