The Indianapolis journal. [volume] (Indianapolis [Ind.]) 1867-1904, 1903-06-07
CONCERNING THE JOURNAL.

The Journal has never acquired the habit
of boasting and b~loviating, believing that
such procedure on the part of a newspaper
is in as bad taste as it is in case of the
individual. Being. however. in a sense. a
public institution, there are times when it
seems proper TO take the public into its
confidence and to discourse frankly of its
the newspaper field make it opportune to
say that its management is well pleased
over the business outlook, SO far as its in
terests are concerned. First of all, it en-
deavors to provide for it's patrons a first
class newspaper. and this it believes 1t sue
ceeds in doing. 1t not only gives all the
news worth printing. but gives it in good
readable shape. while its general news is
unusually full and well edited; 1t gives
special prominence to local and state news
because readers are more nearly concerned
with such matters than with outside af-
fairs, and its constant effort is to cover the
ground in both these directions more and
more thoroughly. 1t adopts or keeps in touch
with all new journalistic ideas and move
ments as far as these are in accord with
dignity and common sense. 1t studies the
special tastes and needs of the field in
which 1t circulates, and strives to meet the
desires of its patrons. 1t undertakes to deal
fairly in all respects with readers and ad-
vertisers, and ii is aided in these ~endeavors
by a staff of experienced, capable and en-
o--o%,o x,oo g. a.. o5g+op;or advorticin0 md
circulation departments.
Thai its efforts are appreciated by the
community is being shown in many ways
by personal commendation from many di-
rections. and-what is more practical and
convincing-by a continual increase of sub
subscribers have been added to its lists re-
Gently, and as these lists grow advertisers.
as a natural consequence, become more
numerous and cali for more space. The
Journal wants these subscribers and these
advertisers. and it wants and expects to
have yet more. Its "hustling' young men
go out after them and get them, but would
not get them If the paper failed in the
smallest degree to meet requirements or to
fulfill It's obligations to it's readers. The
old and well established morning paper fills
a place both with readers and advertisers
that no other can supply. It's contents, not
being prepared under the pressure of time
that governs an evening paper, are more
carefully written, more trustworthy and bet
ter arranged; 1t contains more and fresher
news than an evening paper; it is not tossed
aside after a hasty glance, but is at hand
throughout the day to be read by all men,
bers Of the household. This means that it
is thoroughly read, advertisements and all.
Who looks at an evening paper after it is
an hour old? 1t is the morning paper which
the housewife reads before she does her
shopping, and at which the business man
looks before he goes to his shop or office.
1t is not Boosting. 1t is a simple state
ment of fact with which any citizen will
agree, to say that for fifty years the Jour-
nal has been the leading morning paper
in Indiana. 1t is not boasting. it is a prom
Use, when 1t says that 1t expects not only
to hold this position In the future. but to
establish Itself still more firmly in public
regard.