The St. Louis Republic. [volume] (St. Louis, Mo.) 1888-1919, 1903-01-25

4 honest performance OF every obligation ana
abundant means to do this. All his l. BAT
only a part Of the reasons why z. !. Arnold
& Co. have no rivals in their business.
SUBSCRIBERS SATISFIED.
When every one OF many thousands whu
have dealt with the firm. either rs sub.
scribers or otherwise. declare their cntir,
satisfaction with every transaction: when
great financial institutions pay tribute t.
the solvoucy ana business probity OF tho
firm: when the racing world admits its fore
most place in that sphere; when the daily
news reports show its continued successful
operations; when the authorities. extremely
cautious. are forced to place it on a par
with all other great business enterprises.
one must admit It's desirability and value as
a place OF Investment.
CHANGE IN DIVIDENDS.
When the firm changed its dividend to . per
cent a week, q test which would have de-
strcyed all other turf-iGvcstmcrt companies
was made. Hundreds Of thousands of dol
lars were paid out in Il few days. paid out
just as rapidly as checks and necessary
cancellations and records could be written
by n large and efficient corps of employees.
The money was there TO pay it. Thirty
'"' 49, N'i'A-'+ Az 'stA NIllI-
ty seconds. The promise Of the firm in its
certificate Of Investment was made good in
every instance. Withdrawal at any time
was . promise OF that certificate, and it was
carried out to the letter. The natural re-
suit of this was the relnveStment of prac-
ticaily all the money withdrawn and the
addition of large numbers of new investors.
What any other so-called turf-investment
company might have done under similar cir
cumstanceS is very prohlematicai. What F..
J. Arnold * Co. did is very recent history.
The American people are of a speculative
temperament. and none equal them in read
mess to take chances. Business history
shows the disaster which uniformly follows
investment in unsound enterprises. The
shores of the past are strewn with the
wreck of more bubbles than can be counted.
Safety and surety Of profit will always be
found to have been sacrificed when capital
has been attracted by glittering promises
with nothing substantial in the background,
Every business involves a hazard when I'M
dertaken and when in it's infancy.
PROMISE IS NOT CAPITAL.
It takes something more than promise
and glowing description TO manage it sue
cesSfully, but when wise and shrewd man
agement has developed that business into
great strength and solidity and has per-
mitted the establishment Of every safeguard
against future events, the business has
something which many strive to obtain, but
which few succeed in acquiring. The sue
cessful man, the one who is making money
to-day, steers clear of wildcat schemes. lie
thinks and reasons. He wants security. He
wants TO know what an investment has
done and how It stands when asked to
place his money in its hands. What It pro-
poses or promises is not his first considera-
ton by any means. Instead he wants to
know what the returns will be and 10 know
also that they are sure.
1t is frequently argued that when one
takes a chance he should take that which
promises the most returns. This is the
sophistry of the unthinking and the express
sion of persons neglectful Of their best in
terests. The writer has heard It applied to
turf-investment companies by persons with
varying purposes. How completely It fails
10 apply TO +. ]. Arnold K Co. will be APP
parent at Il glance TO those who are ia
miliar Will that firm and the character of
its business.
NOTHING LEFT TO CHANCE.
There is no more chance in their business
than in any other enterprise in the COM
mercial or mercantile world. Chance was
long ago eliminated. The chances or lucky
hit or unlucky miss game is being played
by a number of small alleged turf-invest-
ment companies. and as between them the
chance argument concerning the greatest
promises is applicable. Those who want
promises with every probability of being
said in regret Will follow that reasoning.
Those who want certain profit and the prin-
cipal OF their investment always at demand.
like ones money in bank is subject to his
check. will only find it in the firm or COM
pany leaving nothing to chance beyond that
reasonable and natural risk TO which all
business is subject.
FIELD OF OPERATION.
The story Of the FIRMS extensive means
of earning money has been told several
times. but is one to which new chapters
are constantly hciuC added. Its field of OPP
Grafton widens as its capital increases. and
the money of every investor is earning the
dividends paid to him or her. In addition
a great reserve fund is being established.
Throughout there is that Intelligent and
capable management and that looking to
the future and anticipating of its every pos
sibility that accounts for the present Sue