The St. Louis Republic. [volume] (St. Louis, Mo.) 1888-1919, 1903-12-06

lnSton avenue, upon which to conStruc
a new home for its immense and rapidly
increasing business 1t was its intention t.
erect an eight-story, slow-combustior
building. conforming in height. and prob
ably in design. with the structures alread.
erected in this. the finest improved block
on the city's greatest wholesale thorough.
fare. After mature and careful considera.
lion. however. during which the fast.
growing demands Of the firm were fully
debated. together with its requirements
FOR fireproof building. the original plans
If the architect were completely changed.
ard ten-story. absolutely flreproof struc-
iilre was determined upon. AZ a result. St.
1<ais is now witnessing the finishing
touches that are being put upon the first
icn-stcry absolutely nreproof building ever
erected in the country for the exclusive
occupancy of wholesale dry goods estab-
lishment-the future home Of the Carleton
Dry Goods Company.
The great new structure is the natural
sequence Of the marvellous growth Of the
company that is to occupy II. It 10 a
monument to a reputation for energy and
integrity. liberality and fair dealing that
speaks palmer and moro eloauently than
words
For the past five years tho company has
watched its own growth with the keenese
interest. Throughout the same period Il
was cognizant Of the fact that It was but
question Of time until new home must
be sought. When the time arrived for
beginning the change the plans were wen
made and it was decided to arrange %
that another removal because Of shortage
OF space would not be necessary for many
years to come unless future business far
surpassed the dreams Of the most opti-
mistic.
NEW BUILDING.
Tho new building. which the company
expects to occupy about the 1st of Janu-
airy. VIII give 1t 20 per cent increase IN
soor areas. It will give It scores Of other
advantages over the present Quartssl
Besides being ~ substantial - archi-
tects could plan It. and ~ up-to-dats -
tho most modern improvements could
make It. 1t 10 one Of the most handsome
structures ever constructed for q great
mercantile firm.
Removal into Its nsw home IL not 70
Ing to cause any changes In the policy of
the firm. 1t II the intention Of the COM
pany to continue along the ssne lines
lite past wonderful growth and splendid
business career. Customers of the fut,Ire
will receive tho same honorable and lib
eral treatment that has been accorded In
the yeaz1 gone. The members of the firm
have made the trade q deep study. Thsy
are perfectly familiar with the wants and
demands OF every territory which the
company anvades In quest OF business In
the past thu company has surrounded
Itself with every facility necessaxv tn
e.ca inc oest uads IN tho West. North
Vs., SOUTHWEST eoutneAst and any othsr
y tn.t cared to 90 into In the
lululs II VIZ continue possssssd OF the
s1ns sossnseees.
IN its now building at Twelfth street and
washington avenue. everything has been
cere1uiiy planned and arranged to produce
the greatest economy Of administration,
overnight. shipping and receiving and to
contribute to the health and comfort of
employees a. well - the customers. In
tho end, tho whole accrues to ths bene-
fft OF tho customers as will be plainly EVIL |
dent to those who take time to think
what economy in administration means in |
these days of strenuous business life
6UBBASEMEEyT PLANT
In almost all buiIdines erecte1 for ,
similar purpose. wbere III. sb,v,,,r. q. 1
done IN the ha.eu.nt -. s.,,,tt,-
conrssted In the extre,,,. +n,o,,.,, -. -
snaca occuni.a ,r ~. h...,,... - 80
boiler and mechan,c,l r,.rt. Ta .,aas
this tho comuanv rnon ~. .avic. :, n.
.rch,t.,+, a...-.,..s =. ~.
ment to contain RI. ,,achan,o., 49,. :.
th. r,,,t 800. ,,n,.-.,,,.- .IS
81. louis .truct,,re. h,t on. .,,,,,, ~.
become common In the roode,n .t-,,c-
lures throughout the East.
ThrouShout tho first floor and basement.
where the greatest number of emp,oves
and customers will -be found a hot hIs.t
system of heating has been proyided. and
through the same ducts and channels will
be introduced cool air during the summer
months. This unusual and highly conn
mendablo feature will not only have the
tendency to provide the greatest possible
comfort. but win greatly reduce tho
amount Of SCOT. dirt and other disagree
able substances usually blown upon the
stock through open windows and doors.
All OF the machinery for effecting this
constant chanse OF air is located in the
together with the battery
oohers' the dynamos and direct connected
engines the storage battery room, the fl
=. plant ana the blower for the pneu-
nauc system HERE are also located the h
~ $3.50 s"o~er pa.ns Tor the engineers n
~ -, , wine ehe storage capacity v
- As pios'oeo' Will be sumcfent to n
limo, 80, e.,e mousse through any or a
1.hs ,,,oa. 'au b
,ro,ta.. a., oescrloeo not only 4,
IRhtninr of tho sn.,sa . ea.ent tor the D
,-,,,,a.. -. e e"e structure but also IN
'eS'.NSS AAAo poWcE NECESSARY to nharafo