Iowa County democrat. [volume] (Mineral Point, Wis.) 1877-1938, 1903-04-23
AN IDEAL TOWN.

,.Tbe narfaet town is that in which
YOU see farmers patrouize the home
merchants, the laoorerS spending th'
na"neS Vnes Ganu ~ 4" ,i'e,, ,f,.;, w. |,s,
will NOT purchases goods abroad that
can be bought at home. The spirit OF
reciprocity between ouSloeSslneI'' u'e'-
,,fa,.t,,r,r., ,,s,1.., ,,,rv alma IN
maxine a perfect town to do business
in. y
The above, however, does not go
fully to the root of the matter. The
Democrat has always advocated home
trading, not only for the reasons
given in the item here quoted, but tor
the further reasons that purchasers
get better service at home, can gen
orally OBTAIN what they want, ana a'
lower prices than when they send
away to catalogue houses for goods.
We believe that purchasers, as a gen
eral rule, buy where they think they
can buy TO the best advantage. \
majority Of the people 60 their trad
ing at home; but by far too many
persons supply their wants from
abroad. Catalogue houses are ever
lastingly at it trying to secure trade
which of right belongs to the home
merchant. 1t is not enough for the
local newspapers to try to convince
buyers that it is their duty to spend
their money at home and thus and IN
the upbulldlng OF the community
Home merchants themselves must IN
season. ana out OF season. snow |"
all that II does not pay 10 sehu away
Tor GOODS, even Wlcn viewed purely
from a business STANDPOINT. Here IN
Mineral Point, where rents are low
and other expenses are comparatively
light, goods can be and are sold at as
low prices as the same classes OF
goods can be purchased Tor IN elIhcl
Milwaukee or chicago; ana besides,
the home dealer stands as guaran'
tee behind the goods when he sells
but IN the matter OF sollcltlhS
Vfaoe' the nome merchants are hot as
wise IN thelr day ana generation as
are the dealers IN the larger clIIeS'
VI course there are eNeeptlohS' ana
we want, rlght mere, TO give TWO mus
tratlons;
There Is not, perhaps, IN all WIS
consln a llVller clly OF It's size than
Richland Center Its merchants are
persistent advertisers. Each OF the
leading firms we are reliably in
formed-pay out from four hundred
to five hundred dollars per year foI
advertising in the local papers. They
talk plainly to their customers, Otter
quote prices, and always defy outside
competltlon' These papers come t'
our e&ehahge taole weekly ana 'el
the story OF a busy, enterprlsln8 cl'y
ana we never remember feadlhg II
thelr columns any complains OF p"o'
pie sending away Tor goous "hicI
they can obtain at nome.
The other case we viii mention =
that OF Darlington: me papers there
nave been particularly snort on al
FertlSlng during the last year or t"o'
and the editorial columns OF these
papers have contained frequent
protests against buying goods away
from home Large firms Of James
vile ana Monroe, realizing that the
Darlington merchants were mapping
recently published in the Darlington
republican big advertisements so
liciting trade from the people OF Oar
lington and vicinity
While the enterprising spirit mani
tested by the GAINESVILLE and Monroe
merchants referred TO is TO be com
mended. the Democrat believes tina
" heart to heart talks " OF this kind
sbpuld bp bptWppn those whose inter