Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1903-02-19

exclusive drawing rooms of the Gull
tured east.
To the classes of this missionary
of culture, it is said, no single tlckeis
are sold. but only course tickets at 800
per capita,-that is about the cost Oh
our mission converts in foreign LANDS.
But even at this price. says Miss jean
nette Glider, who is chaperoning the
count about, society is falling over one
|another to purchase tickets.
A bright fellow is this French count
He is probably familiar with the Amer
lean dollars carried away by his willy
countrymen-Max Nordau and O'Rell-
and he is determined to go them one
better.
Coming as a swell missionary to the
swell paganism of the east, and charg-
ing swell prices. we hope the swell
Count Robber- de- Non ties XII -fiZ-
an shoot will not carry away with him
in addition TO a swelled purse d swelled
head also.
1t is reported the hall of Tara" has
been sold at auction for $4,000. III
that harp the poet hung on Tara's walls
had been included in the sale the bid
would have been several times as large.
General Grosvenor fl, a stipulated
sum prepared for a certain publishing
Ircuse series of sketches of our presi
ldents. and thereby hangs tale. the
opening chapter Of which makes the
general look like the proverbial three
dimes and causes his publishers all the
lpremonitory symptoms of an earth
quake.
When the book was put on the mar
ket this enterprising publisher departed
from the ordinary methods of advertis-
ling and circulated the statement that
| the general was in straitened circum-
stances and depended upon the sales of
his book to free him from his difficult
ties. This novel adj Was rendered the
more effective by the circulation of
what purported to be u circular letter
sent out to a great many of the gem
|eral's acquaintance bearing his
Qorged) signature, and begging them
for the sake of personal friendship to
subscribe for the work.
The general is now swearing all
manner of vengeance, and begs to be
let alone while he is working out the
details of scheme which is calculated
later on to make those publishers feel
as tho they had been thru cyclone.
The moral of this tale is: There are
more ways than one to advertise a
book.
The above publishers method of adj
vertising is not so original as would at
first thought appear. From the records
of the past it seems that at an early
date in the history of book publishing
certain enterprising publishers We're
wont to advertise both author and book
by an appeal to the public sympathy.
It. was in 1859 that Oliver Goldsmith
wrote as follows:
When first brought into fashion,
subscriptions were conferred upon the
ing. NOUS alone, or those who were re-
puted such. But at present we see
them made resource of Indulgence,
and requested. not as rewards of merit.
but as a relief of distress.
Scarcely a morning passes that propo-
sails of this nature are not thrust into
the half opening doors of the rich with,
perhaps, a paltry petition showing the
authors wants. but not lis merits"
II this method of which Goldsmith
complains were In general vogue today,
the author would be regarded with the
same horror as the modern book agent.
But fortunately for both the author and
his public, we are no longer importuned
to buy a book because his creditors
are after the author (Grosvenors case
'eXcepted) We are far more likely to
buy it because the publishers are after
him. Not an authors poverty, but his
record breaking sales. is the most eff
fectual appeal to our hearts and to our
pocket books. All the pathetic stories
IN the world circulated about an au-
thor can not win our admiration and
patronage as can the appearance Of
his name on that latest modern inven-
tion-the most popular book list.
The Bookman tells Il good one on
Christian Science. jacob Riis, the au-
thor, recently officiated as best man at
an out-of-town wedding In CONVERSE
ton with guest he happened to men,
ton boil on his arm, which at the
moment was causing him intense pain
DISMISS it from your mind entirely,
MIR. Riis." urged the guest who, it APP
pears. was a Christian Scientist Don't
think about the boil at all. I'll take the
matter in hand at once and you'll hear
from me. Remember with q convinc-
ing SMILEY you'll hear from me-"
"And l did hear from him." said Mr.
Riis. The very next day I had an
other boil--two inches from the first
one"
James Lane Allen and Winston
Churchill are each engaged on novel
to be issued soon by the Macmillan
Company. These authors-two of our
best novelists-have been silent now
for almost two years, and we shall ex-
pect something good when 1T arrives.
Another long silent writer whose
purity of style, pathos and rare deli
cacy of insight ever appealed to us is
Beatrice Harraden. who has now in
press a story of Norway entitled
katherine Frensham"
OFFICIAL WEATHER FORECAST.
Special to Times Republican.
Des Moines, Feb. 19.-Synopsis of
weather conditions:
The temperature has moderated de-
thruout the west and north,
the twenty hour rise ranging from
ten to thirty-two degrees, and is now
above zero except in Minnesota, Wis
oopcip MicbipaO northern TIlipoic nd