The sun., 1903-02-10
100000 REWARD
TO ANY PERSON

| Its WORT part Is sure to be placed where
| the eye cannot detect 1t.
The hidden parts Of a shoe are those which
stand for durability and shape retention;
Poor insoles, which no Consumer in
vesti2ates;
Poor outsolss. which are concealed be-
meath paint and finish;
Poor lasting. which does not take the
stretch out Of leather;
Poor s6tching which cuts partially through
welt and insole.
These are weak spots OF shoes which
are merely good looking. and these weak
spots cannot be easily detected before
purchase.
Such shoes are made to seu-not made
TO wear.
Direct responsibility Of Tanner and Maker
to Wearer is the only check upon such
superficial shoe-naking.
Royals are made by the Regal factory.
from leather tanned under Regal super
vision, and they are sold only from Is Regal
shoe stores at q uniform price fixed by
the Makers. viz.:-Ss.So.
The makers Of Regal Shoes are thus d.
rectly responsible to you for any hidden
fault.
They put genuine Oak Soles into evory
pair.-and prove 1t, before you purchase.
by the removable seal on the bottom
the Window Of the Sole'-which, when
turned back, reveals the leather In its
natural color,
Further proof Of the honesty OF Regal
shoes Is given by the Regal Buzz Saws IN
the windows Of Regal Shoe Stores.
1haaa savva arp ,iia aaacfi inn thousands Of
shoes and revealing the various deceptions
practised by manufacturers OF shoes.
Every Regal Shoe carries it's own proof.
.The Window Of the Sole.' but what Is
wanted Is q method that will enable the
public to detect shoe frauds in all shoes.
The Regal Shoe Co.. Inc, the manu-
facturers Of Regal Shoes. offer tho 100000
reward for any definite formula or Idea
that will enable the public to absolutely
discriminate at sight between shoes made
OF honest, old-fashioned tanned leather,
and built almost entirely by hand. and
the shoes that are made Of any materials
that will finish smoothly and are obliged
to carry five profits.
Any shoe man will tell you to-day that
his shoes are made Of any kind Of leather.
and you cannot intelligently dispute his
statements. The shoe man may honestly
believe his own story-but the shoe nadRu-
jdcturer Is the only one who really knows
what goes into the shoe.
One hundred chances to one, the sales
man who talks to you never saw the
manufacturer-much hss the factory. How
cdn he know about the materials used
when the shoes came TO him In finished
state--after four concerns had each made
profit.
Complete particulars regarding the re-
wards and the necessary blanks for CON
testants may be had upon application. in
person or by letter. The Regal Shoe: Mems
Stores-New York City: lis Nassau ST.,
bet. Ann and Beekman: 2Sl Broadway.
cor, Reade ST.; 7s5 Broadway. cor. 10Th ST.;
1911 Broadway, bet. 2Sth and Snh Sts.;
1871 Broadway, opp. Herald Building: posi-
1h ave, , cor. i25th ST.; So7 sth Ave. Brook
lyn: S57 Fulton S.. opp. Montague ST.
III Broadway. near Bedford Ave; 1901
bet. Ditmars st. and Wiilo oughby
Ave. Jersey City: 6s Newark Ave. Newark:
al Broad ST.. opp. Central i. Il. Of n. J.
Depot. women's Storcs-New York City: |
1856 broadway. cor. 10th ST. 1883 Broadway.
opp. Herald Square; i60 West i2Sth ST..
rnr 9Th Ave