The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1903-11-01
COLONEL MONROE's DOCTRINE.

the price Of all commodities produced on
petty scale. and which derend for the r
start on pushing and advertising" epl.ed
the other. 1.-The average book falls far
short OF circulation OF thousand.
Not one In a thousand ever reaches sale
OF 1000. and those which reach X fig
ures are 80 rare that well Informed per-
son can speedily name them. Tho cost
Of composition. editing and of dozen
other Items Is the same. be the fdltion
a hundred or million. But tie huse
ton Is that OF adverts ng. 1t costs much
more to SELF q book than III Dies 20 pros
duce 1T. The same y t.us. OF I'M. ems.:. lie
There There are eierHs I'D .dei ,ypswrite.s 6 e
pad. the salaries anu tiavelng expenses
OF salesman. tho fees OF lanyels VINO
missions to 1obbers. AID scores OF o.ner
Items which arc all lIcl.ded IN your tol-
lar and hall. The firm which in
ed the book you have IN your ha.d had to
ed hundred tuousa..d Instead o1 q tnLu.
sand. You. therefore, can buy 1t 10.
quarter Instead OF six tines that sum-
in that book Is div ided among Lao l., IN
Of p- per. la or cloth INK, glue and tn.e4d
c ca;asd Y the ordsr naaaed. co sin.ed
ed by trust. Which EFFORTS enormous
profits. The same IS true OF tne J.. k.
glue and thread. and patty true " tie
OF these corporations. The labor item is
too high. not on account OF the wages paid.
but because Of that vast difference n
small or large quantities. You must
bear In mind. Judge. that W tn our BIZ. on
We are gong to- produce tn SO buo.s IN
no DOUBT but That .noe. th- proper con-
duced and distrlbutsd Tor six or sevtn
cents a copy"
Il must admit that you are W, within 3, , b.
yer,' .'blt the proposition IS an asto-ld,;
Ss;ter IL ass Of the sy wse
eldentP 4 8. g, the production Of things n
1T may seem IKE AZ waste Of & time me 70
dollars for books" effected Colonel Nom
roe, but y is lair s.ss In n, g. 3, n n
on a huge scale-everything pertaining 10
produstion. When pins were "a, made de-, oy
Y ct who asserted that a time W. uld mo
wien five huhd. ed perfect .pi..s could b !
same reason. the ,.,,,t tim as, Is at hand VI
from owning COLLECTION OF perfect LOOKS.
This may come ON the enterpr SO OF =
$dlvlduals or through the cover m n,m no
day OF small thiag, Is almost enued
LII the. government or al ,lndi, idual
were to undertake the expenditure of q
billion of dollars in tie produstoI Of
books a far different course wJud b,
followed than That pursued by tlep ~
fishers OF to-day The average publish
does not own a pound Of type or q P Int
ing press. He contracts for everylh nS-
and pays profits on everything. But let
us see how the government Wo I'd 3
about the task, as3uling. Of course that
honest and capable men were at the head
ofaffalrs. It has com. and of a.thonsa,
m llion dollars-no more than the private
~ pure asing So uce Or otLe for SITS rom
which to manufacture pulp f.r Its aFer.Y
Then It ereets Its paper mill. a q n.
stalls the wonderful smodern machinery
these nils IN No,thern New Yok f,r,, Our
to n great city for obvious renso 8, we
those plants will be ofa magn 'tHde viii n
will dwarf any existing establl hmen,s.
and VIII cost MILL ms of olarI. M
WIZ he total Of our fa Ipsaala nj Tae 20
foolish as to pny existing freight ra, es