Evening star. [volume] (Washington, D.C.) 1854-1972, 1903-03-14

have been sold in the illustrated postal
card stores, and the milliners have labeled
their new bonnets and hats "echt Ameri-
canische." 5s
American Diamonds in Berlin.
Even American diamonds sold here.
mean fash diamonds of the paste variety.
There is a store just beyond the steamship
office where crowds are always looking In
at the windows. That store belongs to
man named TAFT, who is better known In
continental Europe than any other Amerl-
can jeweler. He sells nothing put uia-
monds, and that at uniform price OF
dollar and a half, no matter II the stone pe
as big as a buckeye or as small as pea:
He brings out the shine with a plaze OF
electric lights SO great that you can warm
your hands on the show windows, or rather
you could were it not for the servant VINO
stands on the street polishing them. rms
man has shops in most OF the Dig cities,
and he is one of the great advertisers. Al
the time Prince Henry was in Chicago he
put a full-page advertisement In the leao'
ing newspaper of Berlin of which the 1oi-
lowing is translation:
eighty per cent of the American lad1es
who attended Prince Henry's reception last
night wore Taits diamonds r.
Such advertising is new here and In con-
nection with the craze for American thinss'
1t created somewhat of sensation.
The American Shoe Tramping Ahead.
In the same connection was the adver-
tisement of a well-known American snoe'
a full-page announcement stating that at
the time Alice Roosevelt broke the bottle
Of champagne with which she named tho
kaiser's yacht she had on these shoes.
Speaking of the American shoe, one or
the best shoe stores in Europe Is right here
on Friedrichstrasse. Come with me GOWN
the street to the corner of Le1psiger-strasse
and take look at it. 1t Is IN nis Dullo-
ftah
ance Company of New York, ana 1t sells
nothing but American shoes. There are
dozen other places in the city Where our
shoes are Sold but none which does Dust
ness like this It is crowded from morning
till night, and 1t Is poor day When It's
sales do not run up to 1900 marks. 1t mas
been open only two years, and mas zone
big business from the start. IL sells only
for cash, and it's methods are altogether
American, even to the negro bootblack i'm
ported from New York, who shines your
shoes while you wait. 1t has two makes
Of shoes, one for ladies and one for gentle
men, and sells them at the fixed price OF
$3.50 pair, which is just one dollar more
than the same shoes cost anywhere In the
United States.
How One American Succeeded.
(, dropped into this store the other day
and had a chat with TIE proprietor. He is
young New Jerseytte of twenty-five, en-
thusiastic as to the prospects for American
trade. Here is his story as it came out In
response to my questions:
about three years pr so ago my father
and I sold out our shoe business in New
ark, N. j. and locked; around for place
to open another. ,cMyl father had been IN
the habit of coming to. Europe every sum-
mer on account of. the rheumatism, and In
looking about came to the conclusion that
Europe might be a,geod place for an up-to-
date shoe store. He now visited the chief
cities and finally decided to open one In
Vienna He tried to rent place there, but
as soon as the people found what he was
about to do they raised the rent, and 1900
of the Viennese shoemakers held meeting
and threatened to wreck the store If 1t
lin, and finally rented this place. He cabled
me to send on stock of shoes. 1 did so.
We sold from 800 to LOCO worth a day at
the start, and have been doing better right
along. We have since established shoe
stores in Frankfort on-the-Main and in
Hamburg. They are also doing well.
America VS.. Germany.
What Is the difference between the
American and the German sheer" I asked.
There is no comparison was the reply.
'.The German shoesslacks shape, style and
comfort; all OF which the American shoe
has. The Germans have learned the differ
enee, and they are now trying to. initiate
our shoes. They come here and buy SAM
pies for models. They have imported our
succeeded as yet. They have some big fac
tories, but none so large as ours. They
ought to be able to manufacture more
cheapiy, but cannot, although their men
receive only one-fourth as high wages a.