Washington standard. [volume] (Olympia, Wash. Territory) 1860-1921, 1903-09-11
Keep Your Money at Home.

Keep Your Money at Home.
Very few people realize the extent
OF mail-order business done by Eastern
department stores, with people even at
this remote distance, Probably glut
of the postoiiice about Christmas time
gives some idea of holiday purchases
abroad, but very few realize that a
large proportion OF the trade is going
on all the time, by mail and express,
through which small orders may be
filled with EXPEDITION and at moder-
ate cost.
The reason for this trend OF custom
from our local dealers, we think, may
be attributed to the superior and
thorough methods of advertising their
wares. Not only are they described in
the most elaborate manner, but prices
are given which seem to be very low,
and doubtless are less in some instances
than the same articles can be bought
here, but as the purchase OF few
BATS" purposely placed for catching
suckers, generally involves the buying
of quite bill of other articles to make
up the minimum freight unit of one
hundred pounds, quite sale is effect.
ed by that means, and even if only
the smaller mail-orders are maintained
any given length of time it developes,
especially with the fair sex, a partiality
for that means of shopping. There is
latent pleasure in reading the ad-
vertisements making specific promises
for desirable lin imagination) articles;
subdued joy in waiting for the post.
mans knock about the time the pack
age is due; mild happiness in re.
moving the wrapper and, oh bliss, in
full realization of expectancy. This
prolonged feeling of anticipation pro.
badly excels the excitement of shop
ping, from the fact that it partakes of
the boys idea Of molasses from a jug
sweetness long drawn out"
The consideration which mainly af-
fects the mail-trade purchaser is that
he, or she, is getting something cheap
er than neighbors, and at less than a
legitimate cost. They believe the
claim, 90 Ostentatiously made, that
department houses buy in such large
quantities, and in some lines manu-.
iacture their own products, that com.
petition is impossible. But is it true?
The experience of some who acknowl-
eye they have been bitten shows the
reverse. For instance, q neighbor was
tempted to order q lauded brand Of
cigars which was to be sent "direct
from the manufacturer to the con-
sumer," at a certain price per box.
After dealing in this way for some
time, and Boosting Of his shrewdness,
what was his chsgrin to find that the
same brand Of cigar was sold at the
identical figures he had paid in the
home market. Others have sent their
orders for wearing apparel or house
hold goods, but we have yet to find q
single customer who had been entirely
satisfied with his purchase.
Another consideration, OF even more
importance is, that every dollar which
is sent far away for purchases, is pro-
baby forever lost in our local circula-
ton, when If retained here is as surely
paid by the merchant for local ex-
penses, or is deposited in bank and
becomes available currency for cir.
culation. Tho cumulative power Of
money in paying debts, when kept in
active local circulation il too little
considered by the general public. For
instance, . dollar sent to the big firms
East never returns, but when paid to
the merch ant or trader may be las an
illustration) paid, at the end Of . week,
10 . clerk; the clerk pays it the butch
er in liquidation of his meat bill; the
butcher to the farmer for products OF
the farm; the farmer to the hardware
merchant, for hammer and nails; he
to the landlord for rent or board, and
the landlord, If he does not "sink" it
for taxes, may pay it back to the mer.
chant who started it ON Its mission OF
debt-paying. It will thus be seen that
the dollar, to the limit Of its power,
has paid six debts, probably within a
week, and been returned TO its posses
sor where its work began to be traced,
and is good for q repetition of such
service every week in the year.
It will be borne in mind that while
the department stores issue exhaustive
and expensive catalogues, they like
wise advertise their specialties in news
papers of large circulation, and it il
safe to say that the latter service while
costing less. is far the most effective in
all respects.
LIPToN says Herreshof is . wizard
1t is more than likely he regards hin
very much in the light of the manipu
lator Of the elusive little ball which
hides itself so cunningly under tn.
wrong shell. As he has gracefully
yielded up the "ants," however, he il
entitled to his opinion, whatever i
may be.
The hop.growers expect to emplo,
from 5000 to 1900 pickers in thei
fields this season. One firm. Klebe
4, NJ have n1,ooJr, no~x.onx.J e.. I