The Bamberg herald. [volume] (Bamberg, S.C.) 1891-1972, 1903-11-05
Thursday, Nov. 5, 1908
A Change Of Style.

A Change Of Style.
When the present editor bought The
BAMBERG HERALD little over four years
ago, he found it sheet of eight pages
with only four columns to the page, which
was entirely too small. We Immediately
enlarged it to an eightcolumn four-page
sheet, and this week we carry out prom
ise made some time ago and again enlarge.
We send out:this week an eight-page 6,
column papef, and we will continue this
size. Possibly our patronage does not
warrant the increased expense this en-
largement has been and will continue to
be to US, but we trust that our business
will increase. Certainly there is no such
thing as standing still in any business.
One must either go forward or backward,
and THE HERALD does not propose to
stagnate.
3 Although this enlarged paper means
more expenses every week, the price will
remain the same, $1.O0 the year, but in
the future we will insist on cash in ad-
vance. A large majority Of our subscrib-
ers now pay in advance, and we never
) have to send a statement to them. We
have concluded therefore that it is an in
justice to one man to take his money in
advance and allow another to pay during
zor at the end of the year. Then, too, we
cannot afford to print this size paper at
the low price of $1.00 year and take a
lot of time, trouble, and expense to COL
lect the dollar. Sometimes it is almost
as much trouble to collect as it is to make
the money. True, We lose very little
money by bad accounts, but it takes time
and money to be forever sending out
statements, and this We cannot afford un-
less We charged higher price for SUBJ
Sscription. We trust our subscribers will
see the force of this statement, and here
after keep the date on the label of their
paper ahead.
This size also gives Us more room for
our advertisers as well as giving them
better position, and we trust to receive an
increased patronage along this line. We
do not intend to stop with this improve
ment, butswe hope before long that our
people can point to their county paper
with just pride and say that it is one Of
the very best in the State. We want a
correspondent in every section, and we
trust hereafter to have one whole page
filed with news letters from all over the
county.
! Now, will not our subscribers speak a
good word for the paper whenever and
wherever possible? If you meet man
who is not taking The HERALD, ask him
to take his county paper; if need be, send
sus his name so that We may send sample
copy and by this means get him interest
ed and induce him to subscribe. THERE'S
no one so poor but can pay the small sum
Of one dollar year, and every man in
Bamberg county ought to take his home
paper in preference to all others. Then,
mention advertising to the merchants
with whom you do business. If every
one of our subscribers talked advertising
to the merchants, it would not be very
long before We would have to again en-
large to accommodate them. If you like
the paper and believe in it, talk it up.
It costs you nothing and will help US to
print better paper, for the more patron
age we get the better sheet we can and
will print. The HERALD is not charita-
bic institution and does not ask for sup
port and patronage on this ground, but
we give value received for every dollar
paid US. We intend to do this as long
as we run the business. But we do think
if we print paper worthy of support, We
ought to have it. And We out not to have
to beg for it, either.