Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1903-03-14
Il AMERICA IN BERLIN. e
>, C,rspondsnu of the Dssra Ne~ By Frank G. Carpenter

| dozen other places in the city where
our shoes are sold, but none which does
business like this, 1t is crowded
from morning till night. and Il ia a
poor DAY when It's sales do not run up
TO 4'OOO marks, 1t has been open only
TWO years, and has done a big buss-
ness from the start. 1t sells only for
cash. ana its methods are altogether
American, even to the negro bootblack
imported from New York, who shines
your shoes while you wait. 1t has two
makes Of shoes, one for ladies' and one
Iof gentlemen, and sells them at the
nNed price Of $3.50 pair, which Is lust
one dollar more than the same shoes
cost anywhere in the United States.
HOW ONE AMERICAN SUCCEEDED
l dropped into this store the other
day and had a chat with the proprietor.
lie Is young New Jerseyite ~ 25
enthusiastic as to the prospects for
american trade. Here Is his story as
IL came out In response TO my ques-
tions:
ABOUT three years or so ago my
father and | sold out our shoe business
IN Newark, n, j., and looked around
Tor place TO open another My father
had been In the habit Of coming 10 Eu-
rope every summer on account of the
rheumatism, and In looking about came
10 the conclusion that Europe might be
good place for an up.to-date shoe
store. lie now visited the chief cities.
ana ilnally decided TO open one in
vienna lie tried to rent q place there.
Dut as soon as the people found what
ne was about to do they raised the
rent, and 1000 of the Viennese shoe
makers held meeting and threatened
TO wreck the store II II should be open
ed lie then came to Berlin, and finally
rented this place. He cabled me TO
send on stock OF shoes. aid so We
sold from $500 to 81 900 worth day at
the start and have been doing better
right along. We have since establish
ed shoe stores In Frankfort -on-the-
Main and IN Hamburg. They are also
doing we'll"
AMERICA VS. GERMANY.
What Is the difference between tbe
American and the German shoe?" I
asked There is no comparison" was
the reply 1.-THE German shoe lacks
shape, style and comfort. an of which
the American shoe has. The Germans
have learned the difference, and they
are now trying to initiate our shoes.
They come here and buy samples for
models They have imported our shoe
making machinery, but they have not
succeeded as yet. They have some big
factories, but none so large as ours.
They ought to be able TO manufacture
more cheaply, but cannot although
nigh wages as ours, They work more
slowly and cannot get the work out OF
their machines"
WIN the Germans pay high prices
for American goods?" / asked.
Yes, If the goods are worth IL. The
people know what they want and thew
pay well for everything. / thought
prices were low here before ] came
over. They are not Mems clothing N
you take the IT and style into account.
costs less in New York than i'm Der.
lin. | can have a suit made here for
l2O marks. or $50, but II will not have
any better stuff nor fit as well as a
Ieadymade suit which I can get in
New York for from Sl2 to SIS. A suit
made to order at S25 in New York Is
better IMAM any you can get here made
" " wv iNA Foes II ~ tue same WITH
women's clothing. As TO prices the
Kinds OF shoes we are selling for $3.50
were formerly sold for S., SO and 81 a
pair Then only the rich bought them.
Now they are used by the middle
classes as we'll"
zone word more about the American
shoes Consul General Mason OF Berlin |
har done as much as any man IN our
consular service TO introduce It. He
began to urge Its sale six years ago and !
a. last got our leading factories to send |
several drummers and finally to estab- |
isl stores In some OF the chief cities. |
II says that there are six or eight big
Germancities where shoe stores like this
IN Berlin could be probably establish
ec. These are: Cologne, Breslau, ORES
den. Leipzig, Munich, Stuttgart and
Srcsburg.
MUSIC FOR GERMANS.
II is strange that we should be giving
The Germans Onp NJ the chfaf fnucipu1