The morning Astorian. [volume] (Astoria, Oregon) 1899-1930, 1903-12-31
AsToRlAN PUBLISHING CO.
BACK TO THE MORNING FIELD.

Since December 7 the people OF tnt
prosperous city Of Astoria have beef
without their accustomed morning
paper. For 80 years The Morning AS
torian had come regularly to the door
of almost every resident of the city
but, upon the formation of the Frank
lin Printing Company, The Astorian
was merged with the Daily News and
the two papers published jointly in
the evening field. The Astorian and
Astoria Daily News has been printing
Il complete telegraphic report and all
the local news, and it will be generally
agreed, perhaps, that it has been a
good afternoon paper. When the gem
tlemen comprising the Franklin Print
ing Company decided upon entering
the evening field they believed they
were melting the demands of the peo-
pie. 1t was urged that Astoria was
a city of laboring people, who had no
time to read papers in the morning;
than an evening paper would give bet
ter service, because of its alleged
ability to print late Eastern news sew
eral hours before the appearance of
the morning paper, and because of it's
alleged ability to print today's news
today"
The experiment has been tried, and
the people of Astoria are thoroughly
eonversant with the result Not only
has there gone up an indignant pro-
test at abandonment Of the morning
field, but there has actually been COM
tive showing made by the evening pub
lication by reason of the fact that the
evening field does not afford the OPP
portunity Of producing a newspaper
equal to the morning edition. Since
the evening field was entered the en-
ployes of this journal from editors
to carriers, have been industriously
held up by the people who read news
papers, and there has been general de-
nland for a morning paper. We have
failed as yet to hear one commenda-
tory statement regarding the change,
whereas practically every person in
the city who pays for the paper has
made 1t his business to express him
self as being very much dissatisfied
with the change.
1t is the purpose TO here announce
the intention of the proprietor to
again make The Astorian morning
paper, incidentally we desire to COM
ment briefly on the newspaper situ-
alton and to point out to the people
of Astoria the necessity for proper
appreciation of the efforts which have
been made in the past to provide them
with a tirst-class daily. The Astorian
VIII nv wv ioSuSu oil NtW iSdi udy,
but will appear on the morning of jan
uary 2, and thereafter will continue
in the morning field,
When the well ran dry the people
of this city missed the water. Prior
to the time The Astorian abandoned
the morning field proper support was
withheld from the Journal to which
they had become accustomed, with the
result that its publication entailed
loss to the proprietor for many years.
IN conducting The Astorian at a Joss
Mr. Elmore had in view the advance
ment Of the interests of the city and
of his paper. He manifested pride
in Astoria and her institutions, but
long ago would have suspended pub
lication of The Astorian had 1t not
been for his public-spirited desire to
provide the city with a morning news
paper, and his firm belief that even
tually the public would appreciate his
efforts and accord to The Astorian a
support creditable to the city and
sufficient to make good past deficits.
In limited field The Astorian has for
years published complete Associated
Press dispatches and the proprietor
has expended many thousands of dol
lars in this manner Slone.
Mr.. Gilmore has again been obliged
"a. assume control of The Astorian.
While his past experience in the news
paper field has had tendency to
make him skeptical, he believes, never
theless that the people Of Astoria will
new. after realising the immense value |