Adams County news. [volume] (Ritzville, Wash.) 1898-1906, 1903-02-11
METHODS FOR PRODDING TRADE

People will buy small bargains in
February if they will not take hold of
large ones, says Northwest Trade.
Many merchants close out many
odds and ends OF the stock by making
up five and ten cent bargain assort-
ments and advertising them we'll.
No merchant who sits around the
stove and allows business to take its
course has right to feel blue. He
has not taken advantage OF what OPP
portunity is before him.
The man who started in business
80 years ago and has not changed his
methods, like the man who has not
used any other soap since, will not
believe this.
But this appeal is made to the
younger set OF merchants and those
pioneers who have kept pace with the
times.
Advertise in February as we'll as
other times OF the year and do it
right.
The proprietor or manager can pick
out of stock a large number of items
which he is willing to sell for five and
another lot which he is willing to sell
for ten cents.
Arrange them on tables in the GEN.
ter Of the store or in any part where
convenient and where the bargain de-
partment can not be overlooked.
Again the store manager must re-
member that it takes good ADVERTISING
to make any venture count we'll in
February. Send out circulars as we'll
as taking good space in the papers.
Civ. partial list OF the bargains
you have to offer. Use some illus
trations in the ads.
Change the list every week. Add
new items to the stock on both
tables. See that the sales person keep
the stock bright. When customers
come interest them in other lines.
One trouble with the average store
in the northwest town is limited
floor space for this work. But re-
member that for the time some OF the
heavier goods can 60 to the shelves
and leave the tables free for the Feb
ruary bargains.
In every successful business there
must be some originality.
This idea is not original with any
dealer, or new. 1t has been worked
for years and years. But it is just as
practical and just as valuable as ever.
Wherein can any man make
money who spreads his business over
so many lines that lie can not give
good attention to any OF them?
The general merchant seeks the
best business possible on the least
operating expense. He can increase
his shoe business, his dry goods bust
mes, his grocery trade, his crockcry
sales without employing any more
clerks.
By devoting all OF his attention to
these lines he can become a leade in
that trade in his community.
But when he begins to add bikes
and kindred lines foreign to the gen.
eral merchandise line, he is likely to
find that more clerks are necessary in
order to hold his own.
Unless the merchant has the money
to run department store on
the same lines as the big city stores
he better stay out OF those lines which
require much time and consider
able repairs.
No general merchant can say that
he has reached the limit OF his posi-
bilities in that line. He can see
where trade on lines he carries is 20.
ing to larger towns on the mistaken
idea that better prices can be obtained.
As long as any great amount oil
that trade goes out of the town the
general merchant has plenty 70 do.
He should study plans for heading it
Oft.
He can do this much more profita.
bly, than detailing clerk to fix some
Blu ted bike brought back by GUS
toner.
Selling some item at a bargain on
which the name Of the concern is
printed is being largely used by many
up-to.date merchants.