The Logan Republican. [volume] (Logan, Utah) 1902-1924, 1903-08-29
To Advertisers And Readers.

statement in regard to its own circula-
ton which 1t can not and will not
verify at The request OF anyone hav-
ing a right TO know, and we believe
that our statements in regard to the
two other newspapers here have been
practically correct. The REPUBLI-
can issued 1850 papers its last issue
and 1893 of that number went to act
ual subscribers. The REPUBLICAN
has added from 10 TO IS subscriptions
each week since February LIST, and
continues to do so. AS stated before,
we confidently expect to have not less
than 1900 bonatide subscribers on our
list by the first of January 1904.
These statements arc not made
merely as idle boasts, but for the rea-
son that we believe advertisers have
right to know. Advertising is legi-
innate proposition-the advertiser
purchases a certain space at certain
rate based on the publicity said paper
is capable of giving his announce
ments, consequently the paper that
has the largest circulation, other
things being equal. should be worth
more to the advertiser and should be
able to command the best price for its
space. However, advertisers frequent
" have to do business with news
papers which do not scruple TO over
thnir .irnttlnt ion anA n
consequence the advertiser is imposed
upon. which when he learns, as he
frequently does, causes him to dis
trust the value of newspapers as ad-
vertising mediums, and legitimate
propositions suffer along with the
rest.
THE REPUBLICAN wants advertis-
ing, but it wants 1t on business
basis and wants the merchants to
understand exactly what they pay for.
However, we do not want to be
brought into unjust competition with
newspapers, the managers of which DO
not hesitate TO make outrageous
claims In regard to their circulation,
and we herewith give to the mer-
chants the calculations of the three
Logan papers as nearly as we are able
TO get at the matter without an in
spection of books:
Logan Journal. ....... 200 to 400.
Logan Republican. 1850.
Logan Nation. ........ $50 to $50.
1t will be seen that we give consid-
cradle latitude, and we do this be-
cause we have no desire to misrepre-
sent either of our contemporaries. Our
information so far us the Journal Is
concerned is based on our connection
with that papers mechanical depart
ment last year. and on The statements
of others connected with that plant
since then. So far as the Nation Is
concerned, statement in its last
issue says it has 1856 subscribers. We
do not know exactly, but last Fall the
Western Newspaper Union furnished
that paper 4S0 patent insides each
issue. While in the Western Unions
press room we frequently saw the
pressman's list of the newspapers Of
the State, and know whereof we speak.
II we have made any statement here
that is not correct we shall be very
glad to rectify same on presentation
of proper Credentials.
Three other things enter into the
worth Of a newspaper as an advertis-
ing medium-its appearance, standing
In the community and circulation in
territory which advertisers desires to
cover. The appearance of THE RE-
PUBLICAN Is possibly not all that
could be desired, but it is printed
neatly, adds are well set and arranged,
and as a whole the sheets presents a
good appearance. The standing OF
this paper is attested by its rapid
growth, the character, and quantity
of its news and its worth editorally.
1t may not be all that could be desir.
cd, nor Is 1t such as we yet hope to
make It, but without doubt IL will
compare favorably in this respect
with the other publications. So fal
as our circulation in this valley, the
field which local advertisers desire tC
cover, we believe that our 1850 covers
the field better than does the 1900 OF
400 of any other. Our circulation is
confined practically to this valley
altogether, and it is well known fact
that other publications send large
number OF papers to subscribers foi
away and it is none the less true OF
papers in this valley.
Without Misrepresentation or pre-
JUDGE we believe THE REPUBLICAN
offers the greatest advantages to adj
vertisers and the reading public as
well, and in the interest of those who
spend money with and for newspapers
we make these statements.