The daily morning journal and courier., 1903-10-01
OPENING DAY YESTERDAY
BY THE DRYGOODS FIRM OF THE
 GAMBLE-DESMOND CO. -.
Bs,vndsr,ng and Fascinating Array of New Hats-Many Changes at This Inn . portant store-AIIuring Bargains for

portant store-AllurinR barShtn1 toE
 All. r.. h.. .....- .s .7 @
 Delightfully."- interesting to hundreds and hundreds of ladies was the brilliant opening yesterday at the Gamble & Desmond big stores Of fall and winter goods, and first mention may be made of the important changes at this ia. nous store. for which congratulations were received from all yesterday. The extensive repairs and changes this firm has made at large expense are much in evidence on each floor. Espe- cially noticeable is the enlarged uphol- stering department which occupies all the space on the second floor formerly devoted to several departments, includ- ing the boys department which has been removed to the east store.
 In the east store a great and most attractive change has been made by the removal of the stairway in the cen ter to one side, and added floor space is secured for the display of coats adn suits,
 The basement. which extends from Chapel street to Center street, and is the entire width of both the east and west stores has five approaches.
 f1,, ,lixaof1y fo fhoca completely equipped departments from Chapel, Center or Gregson streets, or from the interior of the stores, includ- ing the convenience of the elevator. ' The china department in the base ment is the largest and most complete ly provided with all that is beautiful and useful in this really necessary and artistic line of goods for the home The choicest china of imported and Amer ican manufacture can here be pur- chased, and all that is beautiful in bric-a- brac is shown in bewildering variety There is an especially large assortment of beautiful lamps, while the supply of substantial dishes in sets or single, are sold at marvellously low prices. The assortment of Yale souvenirs, and choice pieces, suitable for wedding gifts, proved most attract i've The household goods including tinwear, woodenwear, in fact, all those foundations for good housekeeping are a distinct department, but so united as to form the largest display of these goods in the New England states.
 In the east store. in the basement, will also be found an immense boys clothing department, complete to the smallest detail. The entire basement is perfectly lighted by electricity.
 The increased business in furniture has necessitated transformation of the entire second floor of this popular millinery department (which occupies the front of this storel. the entire space is devoted to splendid and complete line of furniture, draperies 1 etc, etc, too numerous to specialize.
 The millinery department of the Gamble Desmond company was a reve- lation of beauty. Imported and Aneri- can hats vied with each other for the favor of their admirers, who were sim ply legion, It is a great color season WhetheI [ eyes of the world that have been riveted on Rome with the death and election of pontiff, have made purple the ultra fashionable colol 1 or not, certainly such is the fact Hats I in royal purple, heliotrope, lavender | lilac, etc, etc. and un1bria, whicf combines all these tints, will prevail I despite the fact that these tints are most trying to the majority of theil wearers.
 Brown, which is always pretty ant becoming, is another ultra fashionable color, and the Gamble Desmond com pany showed some beautiful hats il \ this color Warm reds will be grea favorites in millinery, while white hat, especially in ernine with mod, will lead for full dress occasions. Pic ture hats that frame the face, mad, \ most picturesque with their fashion able ostrich plunes, will be very pop
 ular There is a great opportunity fo
 individual taste, as there are innum erable styles and shapes, and ther were really beautiful black hats shown I A white ermine with white ostricl | pluIi65, Dcdultltl StdpC Il lilac and a perfect study in browl velvet were few of the many Frencl I imported hats. The general every da. l wear hats, trimmings and milliner. goods invite inspection.
 There is great and decided i'm I provement in the suit department
 in which suits are shown In bewild
 ering variety of materials and styles
 Very long coats, Eton jackets wit
 girdIes and the intermediate length
 are all equally fashionable. 5E
 The dress goods department needs n
 introduction to the New Haven shop l pers. Zibiline, leather suiting, roug
 goods, crepey goods and silks and vel
 vets are all fashionable, and this fir
 is an authority in style and materials.
 The lace department is the mos
 carefully selected and the most com
 plete anywhere to be found.
 The opening will continue the re
 nainder of the week, to which all ar
 invited. Remember the Gamble Des
 mond company, Chapel street, nea 1 Church street. ~. +1