The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1903-05-01

Not to be critical or suggestive. | think
some of your local merchants might profit
by our example. We have taken more
space in the papers, with a single days
results in view. than some merchants
take in an entire year. with the same en-
tire year in which to receive returns.
ADVERTISE Advertise. Advertise,
That's our slogan.
AS an example OF the faith the late
Adam Forepaugh had in advertising, he
was once heard to remark to an inter-
viewer: I don't care. so long as you say
something. That's to the point isn't IL?
ITO return to the work of the first car
and the duties of the twenty-five men.
Space on the bill boards had been con-
tracted I'm advance Six of the men COW
cred these boards with our pictorial print
ing. ; Four men placed Autographs in
every available window Two others
tackled our cloth banners wherever they
could find locations. The balance Of the
men were sent into the country in every
direction for thirty or forty miles. and
they posted printing on every barn and
fence where the owners permission was
granted BY night of that day the city
and country was fairly well decorated
and the car proceeded 10 the next town.
Two weeks ago the No. car arrived.
This RATHER as the boys call them. is
known as the excursion car. IL carries
twenty-five men. Its province is to bill
the railroads BY that / mean that mon
are sent to every station. no matter how
small. on every railroad running into
Wichita. In towns where there is a reSu-
lar bill poster we rent his boards. Where
there are no ards we deDend on barns
and fences. Small hand-bills and cOuriers
are placed in every house and store. II
there has been a storm in the interval
between the visit Of car No. l and car
nd vi hnarr god
or blown down. men of the No. car re-
cover #
NO. car follows a week behind No >.
We are. today. going over all of the work
done by the other two cars. I'm the city,
on the railroads and on the cotntry
routes reached by driving IN this city
we have plenty 10 do for the storm ~
yesterday played havoc with US. Nearly
all Of our printing was either washed of
or blown from the boards. The country
boards are undoubtedly IN the same con-
dition.
Any available windows missed by the
other cars viii ue secured by my men.
Wnen we have finished tonight. folks viii
undoubtedly know we are coming. Why?
Because we advertise.
Asked for an estimate of the cost Of
billing Wichita. Mr.. DeWolfe said.
well. let's figure. What We call q
sheet of paper is q iches long and y
inches deep. We keep n record Of every
sheet posted and the location Of It. Now
let's see what the first car put up. The
car managers report says 6.2pi sheets in
round numbers. No. = car put mp $50
sheets. and my men today VIII get %
about ., 200. That's total Of 12.o50 sheets
These 12050 sheets. placed together
ienEthwise would cover a space fZ.175
feet long and * inches deep. That
nearly eight miles of printing The print
ing averages in cost about ; cents per
sheet, making the b-t a trife over Seg.
The cost Of the heraids, 0OuTiers. banners
and other small stuff viii reach about
500. There's a total Of $50 Add 20 this
the newspaper bills the hverymans bin.
for we hire teams 10 make tho country,
the rent Of tho hil-boards. The days eX-
penSes Of the three cars. the material
used and other small items. and the cost