The daily morning journal and courier., 1903-10-01
BIG SALE OPENS TO-DAY.
THE DEPARTMENT MANAGERS,
 SALEA AT HOWE 6 SIMPSONS.
A Glance at the Probation of Attractions Which Are Offered at the Second Big SAle-Bargatns InnumerRbIe.

Which Are Offered at the Second Big
 SAle-BGrgatns InnumerRbie.
 A great feature in New Haven shop ping this season opens to-day in the big department managers sale, which opens at Howe & Stetson's to-day. This is the second of the great sales. The first was an immense success, as the thousands who patronized it well remember. They we'll remember also the fine bargains they obtained at that sale, which was something new in New Haven and was all the rage. This sale will exceed the others. Big as that was, this is a bigger one. s A sale at a time of the year when business is apt to be dull is so familiar in the world of trade as to be almost commonplace, but sale when every one is seeking new fall styles, when a store must of necessity be stocked with the newest, the most up-to-date and the best, is a distinct novelty and cannot fail of public appreciation and endorse ment. ... . The idea of a department managers sale" was brought to this city by MT. IT., A. Cook, buyer for the cloak and suit department who had seen the same idea effectively carried out in Worees- ter. :.# ..... g.s
 The idea is that the firm of Howe. & Stetson relinquishes all authority and responsibility in the management and government of the store during the sale. The buyers or department managers as- sume full charge, each department be. ling run as if it were an independent establishment. Full swing is granted and any new ideas which the buyer possesses can be put into effect.
 The employees wear tiny blue buttons and the managers larger yellow and blue buttons, signifying the gala time Iof the year. .s. A l The store has been handsomely deco- rated in the department managers coll |ors, yellow and blue, and is very festive
 in appearance.
 The sale of last year was an immense success and this fact impelled the man. agement to again try the. experiment l this year.
 Large circulars bearing the photo- graphs and signed statements of the heads of the departments were distrib- uted to-day with an announcement of 1 the leading specialties in each section. l The first department which greets one lis the notions, art needlework, etc, uri- l der the supervision of MT. E. M. Seeley, One Of the most s'eatchy. bargains is | the pillow tops, Yale designs, floral, lconventional and geometrical, in fine quality of goods at ridieulously low figure.
 1 Dainty stationery, the mark of refine
 ment and good breeding, is offered at
 most attractive prices. Always fashionable and serviceable are leather goods, which in infinite va Iriety adorn one of the bargain tables. I Wrist bags, belts and other articles of ivalue and style will be rapidly disposed Iof to-day. E.E.s.. s53$5 I Also among the multitude of attrac- ltions offered are features in the jewelry lime, in linens and cotton blankets 1flanrels and wash goods, in damasks ir heavy quality and whose patterns. nap Ekins of all kinds sheeting, pillow cases wash goods, shirt waists, the latter in Ecluding specials in white madras, heavy lwhite wasting percales, corded madras land gingham, all in attractive patterns Ialso comfortables blankets Sc, from I$1.19 to $4.s9. =.
 I Then there are tailor made dress suits tthe newest styles in many eolors. walk ling skirts of melton, of fine black anc blue mixtures, capes, bolero jackets 1T lcountless array, need but an inspection Ito be sold.
 .] Waists of peau de cygne in black ant lcolors, prettily trimmed with small or lnaments, waists of brilliantine, of fleece lined pioue and mercerized oheviat made in the most approved styles, car sinot fail of appreciation. ] silk petticoats, accordian plaited leone at extremely reasonable figures lsone exceptional values in corsets, c IB's., Jean girdle corsets and Jean dil lhip, are conspicuous.
 There are bargains in the photograph ldepartmene, the women's and children'' hosiery department, in silks and dress Egoods. shoes and ribbons, laces ane
 handkerchiefs, English mohair, yelvets lgents furnishing goods, etc, etc. ,t
 From the above, which Is only lbljmpse of what is offered, the intelli lgent buyer will see that there are op t,J,GfllSi0n.