The Minneapolis journal. [volume] (Minneapolis, Minn.) 1888-1939, 1903-08-07
ON HONOR.

Printers Ink, the champion of honor be-
tween advertiser and publisher, has insti-
| tuted another good movement in many re.
spects the best yet. It publishes each
| week "a Roll Of Honor" where any pub.
Usher who is willing to tell the truth, the
whole truth and nothing but the truth
about the circulation Of his paper and who
mas submitted detailed statement of cir.
culation, duly signed and dated, to the
American Newspaper Directory, may have
his publication enrolled and his circulation
figures placed before the leading advertis-
ers of the country every week, and at a
r1d1culOusly low cost, considering the ser.
vice rendered. r.-
1t is positively refreshing in the midst
of such a wilderness of circulation liars
to see so many papers come out, uncover
and state actual circulation. Any pub
Usher may well consider it an honor to
receive an invitation to join with honest
publishers and have their publications list
ed on the Roll of Honor" Personally. !
think the advertisers Of America owe the
man who conceived this idea a debt Of
lasting gratitude. The only change ]
would suggest is that instead of "a, it be
called "The Roll Of Honor
Quite number Of advertisers whom !
have called on lately referred to the "RoI]
of Honor to see If the papers represent
were among the honest ones, which leads
me to believe that the "Roll of Honor
will very shortly become the handiest
most reliable and most useful reference
list for the average advertiser. I am
proud to say that the six papers Of which
am manager of the general ADVERTISING
departments, the Washington Star, the
Baltimore News, the indianapolis News
Newark News, the Montreal Star and The
Minneapolis Journal, are all eligible to
the Roll Of Honor In fact, I would moi
represent a paper, under any circumstan
ces, that refused to render a detailed
statement Of its circulation when the bill
for advertising was rendered. The adver-
t1ser has the right to expect this lust as
much as he has the right to expect an
itemized bill from a merchant for goods
purchased.
Every dog has his day. and the day OF
the circulation liar is passing. say many
thanks to George P. Rowell, to the editors
Of the American Newspaper Directory and
to Printers Ink, who have done more tc
force these liars to uncover than all othe,
reformers or publications combined MAY
| they live to see all honest publishers rep.
resented on the Roll of Honor" and III
| the American Newspaper Directory, anG
| all the dishonest ones out Of business.
During recent conference I had with
| one of the leading publishers of America
! he frankly admitted that there was a time
when he felt he could not afford to tel
the truth about his circulation, but that a
the present time. from a purely bushes:
! standpoint, he could not afford to lie abou
| 1t. His paper Is now on Printers Ink
"Roll of Honor" When in doubt as to {
newspapers circulation, invariably refe
to the roll Of Honor" or to the American
Newspaper Directory. If it is not give1
there in detail I get suspicious there il
! usually something wrong.
| a has no ri In, 80
/ to his business, to purchase space in !:
i publication that refuses to make state
ment as to the number Of copies printed
i and delivered to subscribers. You ma
put it down as an exact certainty tina
whenever a publisher refuses to compl
with the requirements which would entitl
1 his publication to q place on the Roll Q