Arizona republican. [volume] (Phoenix, Ariz.) 1890-1930, 1903-02-05
ADVERTISING THAT PAYS.
a Scheme That Will Draw Customers
For Miles TO Trade With the
Advertiser.


The most unique and effective adver-
Using scheme ever offered to the pub
lie is the new patent Messenger photo
business display, the invention of A. =.
Messenger OF Phoenix. by whom it was
patented in August, 1900. 1t consists
of a large frame three by four feet in
the center of which is a large panorama
giving a birds eye view of the city in
which are located the business houses
to be displayed. This picture of itself
is a work of the highest Photographic
art. and can be taken only by the best
photographers with the largest sized
cameras. Surrounding this panorama
are pictures of ten of the principal
business houses of the place. Every
letter of the signs above the doors and
windows shows distinctly, and the OBJ
server can tell who is doing business in
each place and what they are doing.
Now comes the peculiar feature Of
the invention. The onlOoker reads.
press the button and look inside, ana
he pushes in a little button at the bot
tom of the frame, when presto! a trans
formation scene takes place which as
tonishes the beholder. The front of
each of the ten business houses opens
and displays everything inside the
building, including the stock CT mer-
chandise and the shelves. counters, in
the show cases and on the floor; the
good looking proprietor and clerks are
seen waiting upon their better looking
customers, and whatever happened to
be in the store at the time the view
was taken is here shown to perfection.
fsa -. II
wants to sec how it works again, and
closely inspects the outside OF every
business house displayed, pushes the
button again and takes another look at
the inside arrangements. until he gets
a correct idea of each and every bust
ness in the display He then and there
makes up his mind 10 visit each store
and see how nearly correct the artist
has pictured it.
Mr.. Messenger has had twenty years
experience as a photographer, and owns
some Of the largest and most expensive
instruments in the business. and is Gel
ebrated throughout this section Of the
country for his artistic views That
such an inventor should originate i'm
this territory instead of in New York
or Chicago is u cause for local pride.
| Such an attractive proposition will
| soon work it's way eastward, where
fame and fortune await the inventor
The business man of any town who
can secure a location for a picture OF
his place Of business in this handsome
| display may consider himself very for
! tunate, for only first class business
| houses are asked to subscribe to the
plan, thus insuring an artistic arrange
/ melt Of the best business houses, not
! taken by either poor pictures. or shah
! by-looking places of business, or firms
who do not believe in placing them
selves before the public in their true
light. The fact of the display being
simply phOtogrS phs with no printe5
advertising appearing TO misrepresent
the business, make il very interesting
! to look at.
The onlooker may or may not hav.
seen the store, or may not have evel
heard of it. yet, after looking at tn,
picture. a lasting impression is mad,
upon his mind. and he will naturally
conclude to visit the places picture,
so artistically whenever anything i.
wanted in the lines in which they deal
Not only this. He will tell his neighbor.
about the display and they will ais,
go and see it, Thus the advertising !:
done unconsciously, but none the les
effectively. Visitors will go to the varj
Gus stores pictured out. and it remains
for the fair dealing and persuasive art
of the dealer to do the rest
One OF these displays Of Phoenix 4
the postoffice has been looked at b.
thousands Of people in the last tw,
weeks, and has proved the effective
ness of the advertisement Ar on,
. time during the day one may see a sin
gle person or a crowd around it, look
ing as if to look a hole through it, o
telling a friend about this place O
business or that. and showing up tn
merits of the invention.
Mr.. Messenger will shortly take
trip to a number of enterprising cite