The Newberry herald and news. (Newberry, S.C.) 1884-1903, 1903-09-01
OH Aeva(a sad News
THE SOurN'S OPPORTUNITY.
Il, H. A(l.ln lSu ron,


The season ot business activity now
opening promises e X the most M.
mW&ahto IN the history II this season,
The Southern States. II is $.SS>NcrallN al.
mitte1, will We the scene vi vast PMS
perity plN%peNtS not $Nr.N,$$tI III
the annals Nt Nur nation,
In An editorial last Sunday We pointed
out few of the toNt(tl,NM$ hy which
the Southern people aIr ROM $Wvr>uNGt\I,
1t WAS shown that the farmers Ay<> ~
ing tN Ett something like SEtN.NN. NN
for their cotton; tkat the asr,Srr.Satc IN
como OF the South during the next
twelve months from the YN\Surt$ NJ
agriculture would Nr nearly billion
ara half VI dollars; tina: the rutl>NA
for Southern manufacturers ami all
Southern industries Was hriEhtrr than
ever hrtNrr: in short. that the Nt\NNlC
Of this section are relatively better NN,
rs compared with tho$rNt other States,
than at any time for fifty Years.
There is y tide OF prosperity N,liUE
Southwark. \ ,;rcat deal Vi ready
money is going tr be turned lt\Nsr IL
next Few months. Merchants and man
ufacturrrS will vie with each other III
their rhTtS to ill the demand tNv
goods which will hr the Surr result
That merchant. or that nlaNutarturrv.
who most effectively informs the puhNr
Of his ability to cater 10 their Urt\iS
will reap 4 very rich reward IN the
form OF profitable sales.
Today is the golden NpvNrturjty for
concerns that depend ON Southern trade
for their support and would share IN
the prosperity which our section is en-
joyinE and will soon enjoy more fully
Some large fortunes are EoinE ~ Nr
made next winter Ivy ShrewG business
men who know how 10 advertise anli
who can capture some ENNGly portion vi
the vast trade which is going 10 Nr
distributed among Southern concerns
very shortly.
The Southern merchant. especially
should realize immense profits NEXT
season. The business is going tN hr
done. Who will Ert it,
1t has become 4 trade axiom. that
advertising, and plenty Nt il. is r$srn-
tal To mrrtantll" success. This aivnr-
tSlnE, OF course. ought to Nr So placed
that il will reach the people. and that
class OF people tN which the mrrrhau,
in question caters: and it ought 10 Nt,
:" written that il will please. attract.
and II possible convince 4 majority Of
those who read it,
The merchant Nr mAUUtHrturrr who
ndvrrtiSrS NOW more lihrrally and
largely than he has ever advertised I've.
fore Is not lncurring an expense. but is
making IN investment.
II will hr too late to DO much good
after the season is half over and the
tldr OF business has been turned lrrrvuc-
ably INTO other establishments.
city merchants IN the city dailirS,
country merchants in the local paper.
All would dN we'll ~ begin at once n
vigorous ADVERTISING campaign. and
prepare for the fall and winter trade.
Is the opportunity OF lifetime. -
Atlanta ,lomnal.
This needs no further comment, for
It is aH true III this section As any othcr
and rs true for the merchants Of Nrw-
berry aS for those OF Atlanta. Mrr-
runtllr success depends upon judicious
" 'rrtisinE III the nrwspapcr that
reaches the people tributary to your
town. We believe this is going To be a
successful business season and il is
gong to be such TO those merchants
VIII" have the goods and the prices and
who let the people know they have
them. The trouble with a great many
merchants is, they don't know how to
advertise. but in this day the merchant
who fails to keep his name before the
people will soon he considered out Of
BUSINESS. The best and most profitable
mode Of advertising is in the local pa
per for the merchant who is seeking
the business Of the people Of the COM
mlmity.