The Forrest City times., 1903-08-28
LEGAL ADVERTISING.

end bv virtue of this fact, if for 10
other reason, should and does re-
ceive the most favorable considers
ton at the hands Of advertisers
who wish to reach the homes OF
her citizens.
Merchants who spend money Tor
SPACE in newspaper do SO with
the single idea of getting their
business before the greatest mum
her of people.
Lawyers who have legal notices,
where great publicity is desired,
place their advertisements in the
newspapers having the largest cir.
oulation.
Publications required By Laws
should be inserted in the newspa
per having the largest circulali on,
1t certainly being the intent of the
Law to give the greatest publicly
10 the matters and things required
to be published, and it appearing
important to the best interests Of
tie whole people that said legal
Publications should be made, like.
wise the best interests of the whole
people are guarded, subseryed and
oonscientiously advanced by the
public officer when he gives such
publication the greatest possible
J. blicity.
sually in such matters the
price is not question, because the
law fixes q maximum price on all
publications required to be pub
lished, but occasionally this is CON
sidered by private parties in choos-
in Il medium.
Where price is an object it should
be weighed according to cireula-
ton. A newspaper having 500 or
1000 circulation cannot, and should
not be expected to sell its space as
low as a paper which has only
200 TO 400 circulation.
When publications are required
to be given out by county officers
the law fixes the price and con.
templates that the officer shall Sc
cure the greatest publicity that he
can for the price fixed, the object
being to give the greatest pubIioi-
ty to the matters or things requir-
ed to be published.
The same rule is true when pub.
ltcations are required of attorneys
o. corporations.
1t Is the intent of the law
which requires any sort of pub.
lication, that the said publication
should be gwen the greatest pub
Lefty consistent with the public
welfare and il is either because
the public welfare is at stake, and
may possibly be jeopardized, or
may be greatly advanced, that the
publication is required.
1t was never the intention Of the
law that corporations should give
out their legal publications to the
lowest bidder without regard to
circulation and publicity.
1t was never the intention Of the
law to take into consideration the
need of a publisher, matter Of
friendship, or any other matter,
not consistent with the idea OF giv.
ing the greatest publicity TO the
matter or thing req uired to be pub,
lshed.
We submit that by reason of be.
ing located at the county capital;
by reason of having the best equip,
ped office; by reason of our invest.
ment; BY reason OF our superior
preparation to do and perform the
work required by law; and by
reason OF wide experience IN such
matters, and more particularly By
reason of our large circulation
which is nearly, if not quite tour
times larger than any other paper
In St. Francis county. and by every
reason of deserving, ana every
other reasonable and logical con-
sideration, we are entitled to make
publications OF all matters and
things by law required to be pub
lshed In this county, because. i,
being the object OF the law to give
publicity, not TO q mere handful,
but TO the masses. we alone, q this
county, are in position to comply
h Ia