The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1903-11-13
BOYD ON
TOURISTS
ProbIemCIub Told
How It May
Help.
Promotion Committee
Needs Personal
Aid.
interesting Discussion OF Best
Methods OF Promoting
Tourist Traffic.

! Tourist Traffic, How Can You and l
| Promote It. furnished the topic for a
most interesting discussion at the
Problem Club in the Y. M. C. A. rooms
| last evening. Mr.. E. NJ. Boyd gave
very entertaining half hour talk on
| the subject, to the largest audience
| which has attended the clubs meet
| ings for months.
| Mr.. Boyd spoke of the difficulties
with which the Hawaii Promotion
| Committee had to contend and asked
| the cooperation of all the people in
| getting tourists to come here. He
! also gave some interesting facts in
connection with the crusade since it
| tai cost of the advertising had been
| Sc, 500 which included the magazine dis
| plays. With that expenditure of
| money the committee expected to reach
three and half million readers. Com
pairing the work in Hawaii to other
advertising propagandas, Mr.. Boyd
stated that when the Rock Island sent
| it's new special train to the Pacific
Coast, it spent $4,000 in advertising
| before the train left the Chicago de-
| pot "And yet critics here call us ex-
| trayagant," said he, when We expend
| SIS, 900 in advertising beautiful Ha-
| wall"
Mr.. Boyd said he wanted to speak
| of the personal side of the tourist
| propaganda. He said that no man
| could be a success in what he taught
unless he believed in it himself. One
thing the Hawaii Promotion Commit
| tee struggled for was the sympathy
and support of every citizen of Ha-
wall in the work. He himself be-
| lieved in Hawaii as a tourist resort
But the committees efforts would be
circumscribed unless everyone assist
ed. The committees work was i'm
personal; what is most needed is to
have every one personally send to
friends and start an inquiry directed
towards Hawaii This was most
| needed-the help of all citizens in the
work. In this connection Mr.. Boyd
spoke of the work in California, the
intensity with which residents doomed
IAiC A'tolS- 11e1ol sCdi oo,UOV tOoI
came to stay and there were 275, 900
visitors altogether. This year prepa-
| "a tons were being made to entertain
100000 visitors
In California railroad men had told
| him that the success in California was
| due to the personal interest taken by
| residents CT that State in inducing
tourists to come. Unless the people
| Of Hawaii believe that this is a good
place to come to and to stay, and i'm
press this upon their friends, we must
fail. If we succeed concluded Mr.
Boyd, cit is your success. If we fail
it is not your failure but ours"
A general discussion followed in
which many of those present took
part. DR.. c. B. High said he believed
thoroughly in the tourist proposition
and that the campaign had been too
long neglected in the past. Hundreds
of thousands of tourists had passed
through here who might have been
made advertising agents for the ISL
ands. He also said that if anything
happened to sugar, the country would
have to depend upon tourists, and that
because sugar had been king. people
had been too Independent to pay at
tention to tourists in the past.
W. C. Weldon also indorsed Mr..
Boyd's remarks and said he believed
in Hawaii. He had first Iectured
here many years ago and had come
back to live. He believed also that
Hawaii could be made not only tour !
list resort but place for homes.
John Martin interjected a little spir-
1t into the discussion with the remark, /
Lord save me from place built up
by tourists. Look at Pasadena" he !
said, They eat, sleep and die there. |!
That's Pasadena. All you get is the
sick He also said he had rather
have mechanic than tourist in Ha- t
wall
Mr.. Martin refused to explain what
he meant but promised to see Mr..
Boyd later and give him some facts. /
We all make allowances for Mr.. Mar
tin, remarked Rev. E. S Muckley. |
the chairman. |
r. T. Tannatt, Robt. Law and others !
also took part in the discussion. Mr.. |
Boyd was given a vote of thanks. |