Burlington weekly free press. [volume] (Burlington, Vt.) 1866-1928, 1903-04-02
A WELCOME TO THE APPLE MAN

Fame notes with interest every new
chapter of advertising life. Brothers,
were grocers till they entered the soap
business as advertisers, not even manu-
featuring at first After sixteen years of
advertising. they capitalized their bust
ness for sixteen millions of dollars in
British gold
All, what n trade this is, this advertis-
ing The very men who reap its best
harvest doubt its value, discount it's evil
dent effects, industriously striving to
credit the result to good times, -
growth of population" Invested caDi-
tai" real merit of goods" "astute man
agement," anything rather than acknowl-
edge that this subtle electricity of mod
err business life has wrought the miracle.
Good times have cost their share Of
funerals. the growth of population has
oveIsrown many a graveyard invested
capital has sunk out of sight. goods Of
even high merit have gone TO grass, and
the best Of manasement has failed to
stem the tide of competition. while active
and well-managed advertising has swept
VIGOROUSLY to the front
BUSINESS man of the twentieth cen
tury: consult your doctor as to whether
you are fit to march; consult your lawyer
as to your leases and your will; consult
Your banker and see whether he will
supplement your capital if necessary;
consult yourself as to whether you under
stand. your business. If you pass these
examinations there is waiting in adver-
b
toned endowment plan. which will
justify and complete all these other eff
forts. but without which you and your
business with you may simply exist.
And what provoked all this outburst
on the Part of Fame? Simply that one
more man-cutting loose from the tradi-
among the narrow conservatisms of New
England orchards ignoring the past and
its prejudices the apple barrel and the
cidcr-press, realizing at last that the pay
interest
bred form from the. tree to champagne
in the costliest weekiies. and is Using
large space in the leading dailies
here's success to the apple man,
sone to n he fro front rfT n of w3 yGu a s sd h9
cXarnple to the world. Cereals have OF
late shown the power of advertising as
growers of California blew in 5000 on
n foot, and now the apple man has ar
| rived.
But where are the great national in
duStries. The syndicate OF India tea
growers. The thrifty French societies
which control the food products of whole
n95vinges Tx i laErm Ray, na{ COMPANY
new commercial history for herself il
tins power was properly applied in hcI
| behalf. China might, il restrictive legis-
Using abroad, regain her tea trade, and
distance her rivals in India and Japan
| Tho world is ours. its foods and it,
commodities ready to serve us if We
know them. 1t is for advertising to solve
the Sphinx riddle of the world anc
finally bring all things to all men.
This advertiser offers: Fancy apples
Kings, Baldwins, Greenngs. Northern
Spys, kussets, Spitzenpergs. Seek
mo- Furthe,+, etc. Each ore sc.
/ loCtcd, wrapped with great care
singly in paper and perfectly pack
Cd in boxes. In single varieties or as
sorted. Delivered at your door for $50
per box, cash with order. We pay eX
press or freight charges.
Money refunded if not as we state"