The commonwealth., 1903-06-25
A SERMON ON ADVERTISING.

since the establishment of Southern
Pines in 1894, the Tar Heel State
would quickly take first rank in many
respects. Few in North Carolina real
ize the great work accomplished BY tho
Seaboard Air Line Railway, Mr.. J. T.
Patrick and his associates, in bringing
to the attention of New Englanders the
favorable climatic conditions existing
in the Moore county sandhills.
In Moore county there ara the tol-
lowing New England towns-all thrill
ty and progressive: Pinehurst, found
ed by Jas. w. Tufts ct Boston South
ern Pines and PInebluff, founded by j.
T. Patrick; Roseland, founded by 8.
H. Platt OF Springfield, Mass. Niagara,
B. L. Bartlett of Boston Lakeview, by
H. M. Holleman of Boston and P. L.
Gardner, formerly with the Seaboard
Air Line Railway
Thousands of pieces Of literature, tell
ing OF the advantages OF Moore county
as a health and pleasure resort, arc
gratuitously distributed throughout
New England,-and although, until
within the past two years, it has been
uphill work, it seems that today every
body in New England, not only knows
the fame of these New England vii
lagos in the sandhill region Of North
Carolina, but numbers of them intend
settling there in the near future. Even
last year the hotels and cottages we're
crowded to their utmost capacity, and
although a number OF new ones are at
present under construction, it is safe
to say that the same crowded condi-
tion will prevail during the ensuing
season.
Statistics just compiled by the rail-
roads show something oyer 20, 1000 tick
cts sold to points in Moore county.
Suppose the Old North State had ten
counties within her borders that at
tracted an equal number of tourists,
what an influx Of money 1t would
bring. Every man, woman and child
in Moore county has profited by the
coming of these people of the north
into their land.
Publicity has been the keynote Of
success to these places and it affords q
brilliant illustration OF what may be
accomplished by advertising. Al
though Southern Pines was conceived
by a native North Carollnian, he was
compelled to bring it to the attention
of men with money in the east before
his idea could be put into practical
operation. Thus New Englanders
have furnished the money to build
these New England towns, and to them,
each year, is returned enormous profits
accruing upon tho investments in real
estate, cottages and hotels.
The northern people, attracted by the
wonderful health-giving qualities Of
the atmosphere in that section, be-
lieved that what had been accomplish
at Southern Pines could also be accom-
plished in another spot in the same
| section. The late Mr.. Tufts established
Pinehurst, six miles away, building
magnificent hotels and commodioua
cottages,-and in one way and another
so advertised that New England village
that it has now become one of the best
paying investments in the South.
Pineblnff's successes has been aided by
letting its light shine before tho men
Of the north and east.
Citizens of North Carolina hardly
realize the rapid growth of these Moore
county places, and ,now Niagara and
Lakeview have been laid out and de-
velopment work at both places is being
carried on energetically.
A gifted writer once imprisoned an
entire volume OF truth in the aphorism
"Ciimate is Fate" Having suffered
unspeakably from the effects OF the
horrid and humid climate of New Eng
land, expressed the JOY of being com
pletely restored to health and vigor In
the atmosphere and almost perennial
sunshine Of tho long leaf pine region
she was enabled to write the best book
Of her lifetime. The idea is worth un.
folding. Surrounding climatic condi
tions exert an inestimable important
influence upon the physical and intel