The Savannah morning news., 1903-10-19
MERCHANTS JOYFUL
THEIR SPIRITS RISE AS THE
THERMOMETER FALLS.
COOL WEATHER BRINGS TRADE
ARMY OF-SHOPPERs WILL CHARGE
THE RETAIL. DISTRICTS TODAY.

All branches or trade Will be
Stimulated and the Fall Season
Will Be Really Opened-ShOp-
keepers Expect to Have a Rush
All of This Week With the Prom
Use of Cooler Mediterranean
Sales Are Far Behind Former
Years and Merchants Have Been
in the Dumps.
Merchants rubbed their hands jubi-
lantly yesterday, as they noted the
slowly falling thermometer, which is
expected to cause a rise in patronage
in the retail stores during the coming
week.
AS summer has fingered each day in
the lap of autumn, shopping has been
put off until the cold reminded shop
pers that there is not much
come and retail dealers are
looking forward to a rush of
business. Broughton street will as
sumo an air of briskness that it has
not felt this fall. In fact all of the
retail districts will feel the stimulus
weather, and not only the dry goods
men and clothing dealers will be ben
Gifted, but the grocerymen, the butcher,
the shoemaker, and the tailor will ex-
perience increased patronage.
The Bargain Hunters Time.
First of all will come to-day the fe-
male shopper, looking for the bargains
announced in yesterdays Morning
News. So many things she has over
looked getting until the cool weather
suggested what is really needed. She
feels that she must finally decide upon
the dress she is to have, and over which
she has pondered much in making up
her mind as to which pattern she likes
best. If she decides on a real man
tailOr-made gown, of course, there are
many other things to be considered, for
the woman that feels able to purchase
real tailor-made suit is able to consider
all of the little extras that go with it.
If she is one who buys a dress to have
it made there are d hundred things to
be gotten together for the ensemble,
and of course, the dry goods man is
| kept busy. There are heavy f1annels,
also, to be looked after.
The Clothing Mans Inning.
The clothing man who has stood day
after day and watched passersby with
linen suits on will have his inning
now, and the abbreviated garments
| will have to give way to the heavier
| clothing to keep out Jack Frost. A
| leading cethier said yesterday that so
| far this season business is far behind
the record of last year and the year be-
| fore, and the cool weather that is
| promised now will be a Godsend to
those who have arranged for their
| bills to be paid Nov. l. so far our
sales have not been half what they
were at this time last year. 1 do not
| credit this to the lack of money, but
| the absence of a reminder in the
| shape of cool weather to force men out
| of their summer rigs. All clothing is
| some higher this year than last, and
| we will find hard work in getting a
better price for the same class of
| goods sold last year There has been
a falling off in importations of foreign
woolens, consequent upon the increased
| price, and this will make the profits
of the local dealers much closer. OF
| course the advanced price of cotton
also figures in the price of clothing,
and altogether the outlook is not a
| pleasant one for US"
Cool Weather, Bigger Appetites.
! NOOA WSdlIlSI diSO DIlHSS It's DCICllIS
/ to the grocerymen. One eats more,
| If the word of experts and boarding
| housekeepers is to be taken as final.
The grocer also bears out this state
ment. Many articles of diet are add
| ed to the family larder that are left off
| during the summer months. Breakfast
| foods come into favor. Hams, break
| fast bacon, dried fish and other meats
are more generally used. Heavier and
more costly articles of food are more
| in demand, and with the loss of the
| iceman's graft comes in the increase
| in the grocer's bill.
The butcher also finds that he needs
| to whet his knife oftencr, and increase
| his orders for meats of all kind as the
| temperature drops below blood heat.
| His orders for big, fat beefsteaks is
| doubled. Roasts are in greater de-
mand and all of the solid meats that
| he supplies to his customers are fur
nished in greater quantities.
The shoeman and the shoemaker
| benefit alike. Light shoes are discard
| ed, and in many instances the old ones
| left over from last year are carried
| around to be repaired, or new ones
bought.
All of these demands of the public
will bring out an army of shoppers to-
day-and Broughton street scenes will
| assume that air of activity that shop
owners have looked anxiously towards
for the last thirty days. All seem to
have plenty of money, and there GER
tatnly is not a lack of bargains offer
ed. With fall weather fall trade will
be ushered in.