The Greenville times. [volume] (Greenville, Miss.) 1868-1917, 1903-12-12
A BUSINESS
ENTERPRISE
The Weekly Newspaper is an
UnappreCiated Factor in
Business World.

AS a general rule people who take
a weekly newspaper, give it's business
interest less consideration than almost
any other business enterprise with
which they have to do. Those who
are extended credit at store realize
that the merchant must be paid, and
an extra effort is made to meet his
bills on receipt of a statement, or at
the time agreed upon. With a news
paper, it seems altogether different.
While there OF course is large mum
ber who are prompt and loyal in max
ing their payments on subscription to
their favorite county paper. there are
vast number who seemingly think
the editor never needs any money,
and thoy permit their paper to come
to them for years without ever calling
to see the placs from which 1t eman-
ates OF sending the money they can
not help knowing they owe. Editors
are the most indulgent business men
in the world. They are always will
ing to extend credit to their patrons,
believing that in due time, or when
they have it, their friends whom they
are accommodat n will come forward
and assist them with the cash due.
As All illustration how this credit sys-
tenn may burden a publisher who is
lenient, it may be cited that this
Office has made out bills and sent
them to it's delinquetn subscribers this
month, aggregating the sum of $1400.
All this money has been earned and
if collected would enable the publish
ers to greatly improve the paper and
enjoy the privilege of being financial
ly easy, for time at least. There
comes time in the experience Of any
business which extends credit to its
patrons that ready money is badly
needed. Such time has entered our
doors, and we are appealing to those
we have accommodated, to meet the
small amount each one owes that we
may be relieved. We believe that all
honest men whom we have trustedEwill
make it "a point to respond promptly.
There may be few who will pretend
to be offended because they are !!
dunned and treat us in a manner
which would very much offend them
if the situation were reversed, but
we expect generally hearty response
to our request. -Okalona Messenger.
The above is. very applicable to
The Times and its subscribers. In |
the aggregate the sum due The Times
on subscriptions for just this passing
year amounts to 81, 500, and there are
many subscribers who have been de-
linquentt for two and three years.
We sincerely hope that by the New
we will not have this embarass-
ing statement to make.
Now, The Times IS golnK 10 pc
greatly improved, both in style and
reading matter. Our new building,
after many delays in getting material,
lue to car shortage, Will be complet-
ID soon. New equipment in the way
# presses and folding machine, etc.,
ave already arrived and will be in
tailed in our new building as soon as
t is finished.
Has the subscriber ever for a mo-
nent considered what an outlay OF '
money all this requires? Generally
hey are very quick to find some ex- l
use to condemn a newspapre, but are
low in responding to urgent appeals
or what they justly owe the news 8
,aper. Very few people have any idea
What it costs to run newspaper and
10 not appreciate the worth OF an up
o. date plant, and it will surprise {
nany a reader of The Times to know
hat an offer Of $S. 900 for this plant
vas recently refused. When The a
lines plant is in its new headquar-
ers it will have some OF machines
osting over 81, 900, apiece, our new s
reihle pony press costing over 2,oOO'
'hese few figures are given merely to
At the rea ler know what an expense +
10 are put to in enlarging our plant a
nd what may be expected when the Y
amer is remodled and enlarged. q
Then we are settled in our new build
~ the plant and building could
OF be purchased for double the
mount recently offered.
With these facts and figures before
ur readers, we do not think it will 0
q nece essary to say we need :
Il the money due US, and will appre- a
ate every favor of this kind from Q
lose due us. The one thing we de- q
re to impress upon the reader is, 7
,at il takes money to run newspa- q
,r as we'll as any other business. =
all those in arrears to The Times n
i'll do the right thing by as we will y
We them q paper next year that can v
1t be excelled by any weekly news q
49, IN tha State Watch The Times n