River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1903-04-16
STORE MODEL MUST ACT.
BY Her AIT, Ta,is FunctionarY Can
Do Much to- Increase tGe Sale
of Costumes.

The model employ Gu III tuc me
shops and smart tailoring esta blish-
ments is no longer mere lay figure
of comely height and stipulated
number of inches of bust and waist
measure The new style model is all
animation and pliancy, able to enter
into the spirit of her business, and dis
play to advantage the features of gar
ments that might otherwise pass I'M
noticed, states the New York Sun.
1t is almost necessary that she
should have taken a course in posture
movements and physical culture. The
model who gains the most enviable pO-
sition in the trade must have studied
enough Of dress designing to be able
to understand the fine points in new
creations that her employers want
emphasized.
The free lance model works for a
varied constituency, showing corsets
to-day, coats and evening wraps to-
morrow. Manufacturers with new
corset to put on The market secure a
skillful model to display its advan
tages to the woman buyer of big
store. If possible they get the buyer
to arrange for a special view of the
corset at the store.
Invitations to be present al the view
are sent to customers of the store. The
new corset and the agile model have a
room set apart for their use, an apart
ment properly decorated. None of the
| shoppers who attend is left in the
least doubt as to how far the bones
of the corset will bend without break
ing, how durable the stays are, their
weight, length and special advantages.
The model will put on other makes
| of corsets to the number of three or
| four on purpose to demonstrate the
| superiority of the new corset. For she
well knows that to exhibit the weak
| points in rival wares is as profitable as
to show the good qualities of her own.
At such a special view women rep
resentatives of the various trade
| journals are present in the manufac-
| turers' interest, 20 report upon the
merits of the corsets. The model has
enough wide-awake spectators to
give her inspiration.
"A model who is able to act a lit
| tie besides having a well-developed
figure can sell many goods that 9th
erwise would be passed over as I'M
| attractive" said the fOrewoman of
a suit department.. "Often a woman
comes in looking for gown without
any definite style in mind.
"The model puts on half a dozen
InJ
ton, and among them the shopper
maybe favors one which suits her in
all respects, but for a certain ar
rangement of the trimming The
effect that she objects to may be
new style and for that reason it may
| impress her as odd when little
more familiarity with it would dem
| Onstrate its beauty.
''The model puts on the costume
again and walks about in it. She
lifts her arms as if adjusting hat,
throws her figure into graceful
poses, wears the dress as if she was
used to it, and gives it style of
| expression that never would have
become apparent had it been seen
insipid, inert model. The idea that
the modiste had in mind when she
designed the gown is made plain to
the customer. She sees it is really
chic and original and takes it,
'Models of sense and animation
are Indispensable when it comes to
selling new styles of cloaks or dress
es. Many customers of good taste
are too timid and retiring in their
ideas to venture on any innovations
in dress, either as to making or
trimming, until they are fully salts
fed of their appropriateness. And
the apt model wins them over by
actual demonstration when the most
eloquent saleswoman would fail"