Evening star. [volume] (Washington, D.C.) 1854-1972, 1903-12-22
OUR AUSTRIAN TRADE.
American Expectations to Empire Con-
stantly Growing

United States Consul General Rublee, in
writing the State Department from Vienna.
says, regarding the trade between the
United States and Austria:
1.-THE volume of trade with the United
States is not large Austrian products are
not sold in the United States to any great
extent, though the trade seems brisker this
year. On the other hand, Austria-Hungary
is compelled to buy American cotton. but
her consumption of other articles produced
in the United States is somewhat limited
There is considerable variety of American
manufactured roducts sold in the empire
but 1t cannot be said that this sale is on
large scale. However, the outlook Is en-
couraging. AS compared with few years
ago the introduction of American goods has
made great progress. The merits of
number of American products are now
recognized. and there is a demand-to be
sure, limited demand-for certain COM
modities that promises to expand gradu-
ally.
THE policy of the government and the in
bern instinct of the people are to patronize
home Industries, so that when certain
American articles make their way in spite
of these obstacles 1t is a signal triumph.
Such American goods as ysell in Austria.
and there Is a large variety, though the
sales of many are as yet insignificant, are
generally admitted to be of superior quail
ity. American goods are popular in spite
OF some effort to arouse prejudice against
them. Thus, public speakers and writers
dc not hesitate to declaim from time TO
time on what they term the American
danger" Eventually, these speakers al
lege, the large American producers will
transfer part of their attention to Europe.
This will result in the capture of the
bulk of trade. One hears this occasionally
alluded to possibility, and 1t is used as
a bugbear against American trade.
Among the more prominent articles OF
American manufacture that now sell to
some extent in Austria-Hungary may be
mentioned the following: Typewriting ma
chimes. boots and shoes, sewing machines,
cash registers tools and hardware. agri-
cultural machinery, patent medicines
kodaks, fountain pens, monographs, can
ned goods. novelties, &c.
Most of the articles have been intro
duced with considerable success American
typewriting- machine manufacturers are
largely represented in Vienna, as well as
throughout the empire, and their business
has increased very much in the last few
years. The agent of a popular machine in
formed me that he sells fifty machines now
in the same time I'm which he sold one ten
years ago. This indicates to what extent
they have come into use. in recent years.
They are being generally introduced in
public and private offices. and the increase
In their sales is bound to be much larger in
the near future. American cash registers
are being adopted too, American COM
pany having opened a store in Vienna,
wherever an American firm has store of
its own in this country the business de-
velops in a satisfactory manner. A boot
and shoe store where only American-nade
footgear will be sold Is to open December
l. and it's success seems assured. Vienna
Is tho center of the Austrian shoemaking
industry. and it is a significant event that
a store should be opened where only Amer
lean shoes will be sold.
American tools and hardware are well
liked. and have been introduced to some
extent Agricultural machinery of Ameri-
can make is recognized as the best, but the
competition of Austrian, German and Eng
lish machinery is extremely Keen and it is
difficult to meet the prices Of such compe-
tition. American sewing machines find a
fairly good market, and there is good op-
portunity for still further charging 1t.
American medicinal preparations are to be
seen in many drug stores now, and it is re-
ported that they are becoming popular.
Such manufactured products from the
United States as already sell In Austria
Hungary and others not yet introduced
may find good market here 1t is princi-
pally question of getting the goods be-
fore the public, and as American manufac-
turers begin to study foreign markets and
to acquaint themselves with the methods
for doing business outside of their own
country they should acquire a fair share
of trade in Austria Hungary"