The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1903-12-19
NEXT YEARS.
ADVERTISING
Hawaii Promotion
Work Will Be
Continued.
Community Will Be
Asked to Garry on
Campaign.
Loss of Governmental Appro-
priation Handbags Work Of
the Committee.

Although cut off from further gov
eminent aid and much handicapped in
consequence thereof, the Hawaii Pro-
motion Committee is already planning
for nine months campaign of adver-
Using and promotion for next year A
meeting of the Promotion Committee
was held Thursday afternoon at which
were discussed the plans for next year
and at which it was determined to en-
list the aid of the merchants and plan
tiers in the work already begun The
work of the committee is now being
carried on by means of public SUBJ
scriptions, and on the first of the wear
an active campaign will be in
augurated to secure funds for contin-
uing the promotion work another year.
eve are making plans now for the
campaign of 1904, contingent of course
upon the acceptability of the work
already done to the business men of the
community" said Secretary Boyd yes
terday. "The committee held a meeting
yesterday at which were presented plans.
for advertising for the first nine months
OF next year, as arranged by the sub
committee. This report, in which was
submitted list of printed matter and
publications to be used continuously for
the next nine months was approved by
the whole committee. 1t contemplates
reaching seven and half million news
paper and magazine readers, and pre-
ference is being given to those publica-
TONS which the replies already receiv-
ed demonstrate are the best for the
uses of the committee. We have re-
ceived approximately FIVE hundred re-
plies to our advertisements in fifty per
cent of which the name of the -inaga-
zine was specifically mentioned by the
writer"
"The list of publications, some TWEEN
ty in number, include popular, literary
and scientific magazines. The commit
tee plans if everything turns out we'll,
to keep standing advertisements in these
magazines through until next fall, when
if sufficient funds are raised another
progressive campaign will be carried on
as was done this year.
The committee is confronted with
the necessity, III view OF the aCCeptaDll1-
ty with which publications already
printed have been received on the main
land, of getting out new issues. The
retrenchment policy of the governor has
made necessary also the withdrawal of
plans. for printing of the two volumes
advertised for by Commissioner Lans-
ing. The committee is compelled to
get along with $1,000 less than had been
estimated, and the committee yester-
day considered new plans of advertising
without the government appropriation.
1t is the intention of the committee to
continue the work, although its future
will be dependent upon the acceptability
with which the results already accom-
plished are received by the business
men of the Territory
The committee by the next steamer
will send out circular letters to the rail-
roads of the countries notifying them
that the San Francisco office of >the
committee is now at their disposal, and
that the agent in charge there will do
everything possible to aid them.