The news & observer. [volume] (Raleigh, N.C.) 1894-current, 1903-03-01
THE WORK OF PUBLICITY
Millions Invested in Land Where Peas Could be
Heard Grunting frying to Crow
Southern Pines, Pinehurs',
Niagara and Pine Bluff.
BY w. II. BAGLEY.

In The Sand-Hills, February 2S-Pub-
licity along all lines is essential to the
progress and development of the world
and personal visit to Southern Pines,
Pinehurst, Niagara, Pine Bluff and the
remainder of the Sand-Hill Section of
North Carolina has given me the secret
OF how Northern enterprise and Southern
pluck brought the Long Leaf Pine Region
to the pinnacle of fame and made of that
once barren country the resort of those
who love rest in balmy cline, those who
seek health and happiness and those
searching the country for homes in the
midst of prosperity.
-Four thousand people from the North
are here today
I'VE are the light of the world. city
that is set on an hill cannot be hid.
Neither do men light a candle and
put 1t under bushel, but on a candle
stick; and it giveth light unto all that
are in the house"
Publicity is of such vital import
ance to the people of the South, that /
teel justified in quoting the above words
from the hottest of books, and | would
remind those who are not familiar with
that portion of the scriptures that those
two sentences are followed by the words
OF counsel to Let your light so shine
before men that they may see your good
works" The word Advertise" was not
IN fashion as long ago as when those
words were written, but the idea was
there, and those whose names and works
are living now in the minds of the peo-
pie are only such as followed the advice
to let their light shine-advertise.
In every section of this great world
the belief has grown into conviction with
all men of keener sense that advertising
Is the secret of success in every line of
business, even the most dignified profess
sions, though, admit, there are some
who believe only free advertising should
be INDUCED in by them.
There is no more brilliant illustration
of what success may be accomplished
by advertising than is To be found by a
visit to the Sand Hills of North Caro-
lima, where in that healthest section of
the Long Leaf Pine Region, New Eng
land has transplanted itself here in the
South. Why these energetic, thrifty
people from the North came into the
Southland to find homes and why they
settled in North Carolina, in what was
then practically a forsaken section of
this commonwealth, why they were join
ed by others who also built their homes
in this land of health and prosperity
could all be told in a sermon on adver-
Using
Time was when it was generally ac-
knowledged that New England villages
in New England were the most beauti-
full communities, in the world, but today
those who are informed are forced to- ad-
nit that New England villages in the
South have eclipsed in every detail of
attractiveness those situated where the
balmy breezes are driven away by bit
ter cold and clouds prevent the temper
ate rays of Sol from giving mankind that
Iife-giying ozone which is inhaled among
the pines of North Carolina.
There is but one thing essential to
nchieve success and that is TO have
something to advertise and then to ad-
vertise it.
Comparatively few years ago South
ern Pines was conceived by a native
North Carolinfan, who successfully
brought that country before the atten-
ton of men with money in the East.
Attracted by the wonderful health-giv-
ing qualities of the atmosphere IN that
section and believing that what hau
been accomplished at Southern flnes
could also be accomplished in another
spot in the same section, the late James
w tufts. of Boston, establishes Flhe-
hurst, six miles away from the ran
road. in an unheard-of pine woods puiit
magnificent hotels and commodlous COT
tages and in one way and another so ad-
vertised that New England village that