The Hawaiian gazette. [volume] (Honolulu [Oahu, Hawaii]) 1865-1918, 1903-03-10
ADVERTISING AND EXPOSITION.


While all the world is considering
what shall be the form of the display
Louis Exposition, Hawaii is in a state
of semi-forgetfulness. Not once has
| the subject been given prominence in
the resolutions or petitions before the
Legislature and the Executive sugges-
lions probably will receive their first
notice when the appropriation measures
are introduced.
The necessity for making an elabor
ate display of island products and at
| fractions at the Louisiana Purchase
| Exposition is apparent. Hawaii. not
Honolulu alone, has felt deeply the de-
preston. which coming after an influx
Of people and capital, has given a deep
er impression of quiet than in reality
exists. This too when, with added at
| traction such as cable and newer and
! better steamer service, the people of
| the mainland should be coming to these
shores in increased numbers. There is
| not member of the community, from
| fisherman or vendor to banker who
would not benefit by the coming of a
stream of tourists. 1t would be a gold
en- stream. Each visitor would be
worth a few hundred dollars to the
Territory directly and we can but think
that the indirect benefits would be
greater.
Within the past two weeks a subetan-
| tial first investment was made by a
| visitor, he taking about $4,000 worth
| of standard shares after seeing the
| property. This is new capital for the
islands and it would be hypercritical to
| say the benefit of the one does not
reach to the many There are instances
of this kind almost weekly. and as soon
as the attention of mainland folk is at
tracted there will be more of these in
! vestments.
| There is not business man who does
not see the advantages of advertising
! From hackmen and boat boys to whole
salers and general agents he who wants
to attract the attention and dollars of
another makes known why and does not
stop with once. The business men
have undertaken the advertising of Ho-
nolulu. the Governor has recommended
and the resolution has been reported.
| Fifty visitors in one year, drawn by the
| advertisements which could be spr ald
| broadcast with the money asked, would
| bring into the Territory more cash
| than would leave the Territorys treas
ury. one visitor who departed last
week took away 5000 worth of curosi-
ties and mats. the latter purchased
| direct from the maker, showing how
close to the people is this matter of
visitors. He said his family had eK-
pended s25 on leis while here and his
| carriage bill was above 1925.
II this is not legitimate use of pub
lie money, then the theory that gov
eminent is to secure the greatest de-
gree Of happiness and prosperity for
the greatest number is a mistaken one.
But again the exposition will be n
congress Of the nations and states, and
each must bear his part well. Hawaii
| should have its own building and a
display worthy of the Territory. Money
for such purpose should not be given
with "A grudging hand. For every dol
lar expended a golden eagle will re-
turn and wise business policy as well
as civic pride prompts the making OF
"A liberal appropriation for advertis-
ing and exposition purposes.