The Eureka sentinel. [volume] (Eureka, Nev.) 1902-current, 1903-04-11
Ole GOOD
DRUMMER
He Is the One Whose Letters Con-
tain Chiefly Orders For Goods
From Letters From a Self Made Mer-
chant TO His Son." bv George
Horace L0rimer

Dear Pierrepont-When / saw you
start off yesterday, 1 was just a little
uneasy, for you looked so blamed Inn
portant and chesty that l am inclined
to think you will tell the first customer
who says he doesn't like u sausage
that be knows what he can do about
II. Repartee makes reading lively, but
needs is more orders.
Sausage is the one subject of all
others that a fellow in the packing
business ought to treat solemnly. Half
the people In the world take a joke Sc
riously from the start and the other
half If you repeat 1t often enough.
Only last week the head Of our sau-
sage department started to put out a
tin tag brand of frankfurts, but I
made him take it off the market quick
er than lightning, because l knew that
the first fool who saw the tin tag
would ask if that was the license. And,
though people would grin a little at
first, they'd begin to look serious after
awhile, and whenever the butcher
tried to sell them our brand they'd i'm
agine they heard the bark and ask for
that real country sausage" at twice
as much a pound.
A real salesman is one part talk and
nine parts judgment, and be uses the
nine parts Of judgment to tell when
to use the one part of talk. Goods
amt sold under Marques of Queens
berry rules any more, and you'll find
that knowing how many rounds the
Old I'm can last against the Boiler
Maker won't really help you to load
up the junior partner with our corn
fed brand hams.
A good many statesmen have an idea
that buyers are only interested In base
ball, funny stories and Tom Upton
and hat business is a side line with
them, but as a matter of TACT mighty
few men work up to the position of
buyer through giving up their Office
hours to listening to anecdotes. / never
saw one that liked a drummer's jokes
more than an eighth of a cent a pound
on a fierce of lard. What the house
really sends you out for is orders.
OF course you want to be nice and
mellow with the trade, bur always re-
member that mellowness carried too
far becomes rottenness. You can buy
some fellows with a cheap cigar and
some with a cheap compliment, but
there's no objection to giving a man
what he likes, though ! never knew
smoking to do anything good except a
ham or dattery to help any one except
to make a fool of himself.
Real buyers amt interested In much
besides your goods and your prices.
Never run down your competitors
brand to them, and never let them run
down yours. Don't get on your knees
for business, but don't hold your nose
so high in the air hat an order can
travel under 1t without your seeing 1t.
You'll meet a good many people on the
road that you won't like, but the house
needs their business.
For your own satisfaction 1 will say
right here that you may know you are
in a fair way of becoming a good drum
mer by three things:
First-When you send US orders.
Second.-More orders.
Third-Big orders.
If you do this, you won't have a great
deal of time to write long letters, and
we won't have a great deal of time to
read them, for we will be very, very
busy here making and slipping the
goods. We aren't specially interested
in orders that the other fellow gets or
in knowing how it happened after 1t
has happened. If you like life ON the
road, you simply won't let it happen.
So just send us your address every day
and your orders. They will tell rs all
that we want to know about 'the stu
ation."