The St. Mary banner. (Franklin, Parish of St. Mary, La.) 1889-1931, 1903-09-05
TO BOOM THE RESORTS.
NOW is THE sEAsoNASLE TIME
TO DO IT,
Urgent Need Of "communisy Of In
tsrest" kron9 fiosel ard Boarding
i-iouse opric.ors--Evcry Town
Should Have Local Associations.

i-iouse Propric.ors--Every Town
Should Have Local Associations.
To these who have fc!lowed close
ly the development Of the multitude OF
summer vacation resorts scattered
Throughout New England, it is obvious
that the Importance of cooperative
effort in the advertising Of these re-
sorts les net sufficiently appreciated by
the people who are most interested il
taat Development.
This is essentially an age Of adyer>
tising--of printers ink-and it is like
wise an age Of combination and CON
| ccntTatiOn ard not even the summer
resort can c2laDe the operations CT
this modern law Of business.
In the CD days the only advertising
country hotel or i'm INDUCED IL or
| needed was the painted sign which
| creaked to and fro above its entrance,
| cit,imes keeping awake at night tie
| nervous guest. The modern sur?iner
hotel, be it large or small, is il q way,
an evolution Of the clGtime inn, but lis
prOprietCrS can no longer afford to
carry on their advertising department
On any such primitive scale as that.
There is in these days too much
competition to allow OF this, but the
great trouble is that the individual
hotel or boarding house proprietor
loses sight Of the fact that there is
competition between communities, as
Wp11
The result of this is that great deal
of money and q great deal OF energy
that might otherwise made to count
is practically wasted. If all, or even
a part Of the money that is annually
expended in advertising the different
hostelries in given resort were
Jumped together, and under the direc>
ton Of local committee, utilized for
the purpose Of publishing abroad the
superior attractions Of the town OR vii
lage itself, there Is no question that
the effect upon the summer business
Of the community at large would be
beneficial and Immediate
A fairly large amount Of money de- |
voted TO booming" . seasnore or
mountain town could not faii to accom-
pltsh much more good than ar equal |
sum expended in the resuitory adver- |
Using of couple Of dozen hotels and |
boarding house in the same place. 1t !
is like the difference between aiming |
ones gun at Q definite mark, and Of |
shooting into the air, and it simply I
illustrates business principle that is |
we'll Understood by everyone IN COM
mercial life.
In other words, 1t is the place that
needs to be firmly fixed IN the mind
Of the vacatior-secking public, and
when once that is accomplished the
filing Of the local hostclries is a mat
ter that will speedily adjust Itself.
Every town and village in New Eng
land that makes any preterco to sum-
mer attractions should have such
LEGAL tourist association. 1t is very
little trou:.lc to organize one. and It
is sure to return big dividends on tie
time ard money Invested.
All that is necessary is for some
public spirited hotel manager or bust
in tie town who have the greatest
pecuniary interest in the entertain
neGt Of the ubiquitous sumner board
er, talk tie mattnr over, elect al Off
Client board Of officers. taking care to
select TIE best that the town affords
in the way of q secretary. and start
a subscription paper for the funds nee
essary to carry out the work OF boom
ing" the place.
The first and most necessary thing
70 10 Is to make an appropriation for
part to be expended in
buying space in the leading newsra-
pers Of some Of the cities and part to
be applied to getting out Ga illustrated
booklet that viii be a credit to the
and an attraction to those !
~ whom it is received.
This booklet or pamphlet should
contain conseTvatisely written anl
concise description OF the place ana
is outdoor attracticns-don indulge
n too foTery language Or make
statements that cannot he suhstanti-
tied wflen the vacationist arrives. It
horld also be embcllished with good
lalf-tone cuts Illustrating striking bits
# scenery, local places Of historic in
crest, etc.
Advertising pages may be included. i,
n which the various local hostelries
n other subscribers to the fund may !,
re represented. and in this way a mir :
or Of the entire community, 50 to
peak, will be sent into the outside :.
World.
Some Of the New England resorts =
ave been doing this sort CT thing for 7
everal years, one CT the most notable .
being York and Og,rouit :
caches in Noinc. whose hotel people r
dubbed tcgother" and issued n very 1,
trikins publication. in which every es-
entail feature Of the life, scenery and
istcry Of these popular resorts was
escr.5e;l and pictured r
A publication like this amounts to ;
vc-itable local encyclopedia, and is i,
-tpp!I cd by tho c1I-c,-1ar v;oito- r,r | -