Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1903-09-04
THE COUNTRY
NEWSPAPER.
1t Represents to the Outside World the
Town In Which II Is Published.

u represents 70 the outside World the
Town In Which 1t Is Published.
San Jose. Mercury In Merrill Advocate.
The average weekly editor usu-
ally has his all invested in his
newspaper. That investment gen.
orally represents from one to two
thousand dollars. But it is worth
more to the town than five times
the amount invested in other To-
cal enterprises. AS u rule, the
newspaper represents to the out
side world the town itself. Poor
paper, poor town, is the usual YER
dict. tits, therefore, to the inter-
est of every town to support
good newspaper. Not through
local pride alone, but for practical
business reasons, A newspaper
is constantly doing ten times as
much for its town as it could ever
hope to get pay for-more than
it could charge for, if it would.
The more prosperous paper is
the more it is able to do. Show
us good weekly paper full of
live local ads, with a general cir
culation through the country, and
we will show you an up-to-date
prosperous, progressive communi-
ty. And we will show you paper
that is worth FIVE times as much to
that community every year as the
editor manages to MAKE for him
self. Show us community that
persistently proceeds on the idea
that the editor of the home paper
can live on the "pi'' that accumu-
lates in the office; whose official
bodies think it waste of public
money to throw him bit OF pub
lie printing occasionally at living
prices, whose citizens have come
to regard it as one oftheir inalien-
able rights to work him for long
wind obituary notices ard "in
memorians," with three inches of
hymn book poetry at the end, to
say nothing of an occasional no.
tice about lost COW or some cot
ton seed for sale, and we will show
you a community that is living
from hand to mouth and is always
on the ragged edge of adversely.
People ought to stop to think
about these things. It is an i'm
portant matter It is their own
good that is involved-the welfare
and progress of their community,
It may be that the daily papers
with their larger news service and
quicker facilities may have over
Swallowed the weeklies; but the
weeklies continue to fill place
that the dailies can never fill. If
they keep the people cfa commu-
nifty in touch with each other by
giving them the news Of their
town and county. for that alone
they are of value and are worth
far more than the dollar a year
that is usually charged for them,
If they merely chronicle the
progre SIS of the community and
keep the local pride and progress
sive spirit aroused they are worth
still mure-far more, in fact, than
the town ever spends on them.
Bear this in mind: No merchant,
no rand jury. no town council
that spends every year all that
they can afford with the home
whether that expenditure
is actually necessary or not-makes
wiser, more profitable investment.
They are not giving the home
paper something. On the contra
ry. they are earning every cent It
gets and more-provided it. is a
paper that is worth picking up in
the road. And if it isn't that sort
| of a paper, it is usually the fault of
thetown in which it is publ shed.
Bucklen's Arnica Salve.