The St. Louis Republic. [volume] (St. Louis, Mo.) 1888-1919, 1903-02-22
SOMETHING NEW.
a Great Convenience for st. Louis
People.

People.
Over three years ago the Hayner Distili-
ing Company opened Offices and shipping
depot in st. Louis at S05-3o1 South Seventh
street. SO that their immense trade In the
South and Southwest could be ssrved NOR
advantaGeousIy and eXpeditiously. Their
plan has hitherto been to sell no less a
quantity than four quarts. which has to
some extent debarred the people of St.
Louis from taking advantage 81 the Hay,
Hayner Distilling Company has just estab-
lished a retail salssroom as an adjunct Of
must be clearly understood. is not a saloon.
as positively no drinking will be allowed on
the premises. 1t is opened and conducted
for the express purpose Of selling Hayner
whiskey by the bottle. In original pack
ages. direct from their own distillery. i'll
surfing genuineness and absolute purity.
pany and manager OF the ST. Louis branch.
says The Hayner Distillipg company was
established ot he'd in N lsSs; and has q paid up cap cap
ping depot are at Dayton. o.. with branch
offices and shipping depots located at st.
Louis. Mo-. St. Paul. Mimi: and Atlanta,
o.. officially known in Government records
as .Hayner's Registered Distillery. No. 2.
Tenth District" Troy Is located in the verS
ment statistics prove. produces the best
grain and has the purest water of any sec
ton of this country-the two essentials for
IidhlUS SOou WitirhNy. ~ } DASNA
lery is one of the largest and most COM
pletely equipped In the world. and We own
more whiskey In our eight bonded ware
houses. In connection with the distillery.
than any other distiller in the world. We
are the largest bottlers OF whiskey In the
world. and there Is more Hayner sold than
any other brand OF whiskey in the world.
Continuing. Mr.. Gsisinger stated that the
idea prevailed to some extent that simply
because Hayner whiskey is sold at such a
low price. it must be inferior in quality.
Mr.. Geisinger demonstrated that this Is a
mistake. He says the distiller sells in very
large quantities: by the barrel: to what are
sell. also in barrels. though in smaller lots.
to rectifiers. Now, up TO this point the
States Government controls all distilleries
and will not allow any adulteration. On
the other hand. it IL unfortunately the case
that the Government has no control over
whiskey after it leaves the distiller. Uncle
Sam seems to, feel perfectly satisfied after
he has collected from the distiller the rev
seen that. the whiskey. when It leaves the
distiller. 10 absolutely pure. With the rec
tifer. however. the trouble begins. He
takes the pure whiskey out Of the barrel.
r~ectiies it. blends It. waters it., aduiterates
it as much as he likes. and then sells it
to the wholesaler. either in bottles or in
bulk. The wholesaler sells to the retailer,
from whom the consumer buys. Therefore.
whiskey bought in the ordinary way car
ries five profits; those of the distiller. the
broker. the r%ectifer. the wholesaler and the
retailer. so that even If the whiskey sod
by the retailer was just as pure as when it
left the distiller. the consumer would pay
about double the price as he would If he
bought from the distiller direct. Tn tempta-
ton. however. to the r%ectifier. the whole
saler and the retailer to water and adulter-
ate the whiskey in order to make a larger
profit is so strong that very few of them
can resist II. As n result 1t is almost i'm
possible TO get pure whiskey unless it is
bought direct from the distiller. That's why
the Hayner plan has met with such popular
approval. and that's why the new Depart
ure of the Hayner Company of selling by
the single quart will undoubtedly prove
very popular with the people of ST. Louis.
az 1t will enable them to buy whiskey d-
rect from the distiller at half or less Than
half the price usually paid a retailer. ani
at the same time get absolutely pure wills
key. where heretofore h. did not know
what he was getting. 1t is because OF tbs
tendency on the part of the dealer to adult
terate his goods that the Hayner DistlllinS
Company will not sell dealers or saloon
keepers.
The Hayner people claim that it IL their
desire to have the consumer get whiskey
in its absolutely pure and unadulterated
state. They make an offer on another page
in to-day's Republic that will interest us=rs
of whiskey. whether for medicinal purposes
or other wise.