The evening world., 1903-02-10
REWARD OANYPERSON

It's worst part is sure to be placed
where the eye cannot detect 1t.
The hidden parts of q shoe are those
which stand for durability and shape
retention;
Poor insoIes. which no Consumer III
vestigates;
Poor outsolcs, which are concealed
beneath paint and finish;
Poor lasting. which does not take
the stretch out OF leather;
Poor stitching, which cuts partially
through welt and insole.
These are weak spots OF shoes
which are merely good looking, and
these weak spots cannot be easily de-
tected before purchase.
Such shoes are made to sell-nol
made to "a
Direct responsibility Of Tanner and
Maker to Wearer Is the only check
upon such superficial shoe-making.
Royals are made by the Regal fac
tory. from leather tanned under Regnl
supervision, and they are sold onlb
from As Regal shoe stores at a uni
form price fixed by the Makers. viz
$3.50.
The makers of Regal Shoes are thus
directly responsible to you for any
hidden fault.
They put genuine Oak Soles into
every pair-and prove it. before You
purchase, by the removable seal on
the bottom-the window of the
Sole"-which when turned back re-
veals. the leather in It's natural color.
Further proof Of the honesty OF
Regal Shoes Is given by the Regal
Buzz Saws in the windows OF Regal
Shoe Stores.
These saws are ~dissecting thou
ands OF shoes and revealing the vari-
GUS receptions practised by manufac-
turerH Of shoes.
Every Regal Shoe carries Its own
proof, THE Window of the Sole."
but what is wanted ts a method that
will enable the public to detect shoe
frauds In all shoes.
The Regal Shoe Co.. Inc. the manu-
facturers OF Regal Shoes. offer the
SIC, 900 reward for any DEFINITE for
mula or idea that will enable the
public to absolutely discriminate at
sight between shoes made OF honest,
old-fashioned tanned leather. and
built almost entirely by hand. and
the shoes that are made OF any ma
terials that will finish smoothly and
are obliged to carry fve profits.
Any shoe man will tell you to-day
that his shoes are made OF any kind
OF leather. and you cannot intelli-
gently dispute his statements. The
shoe man may honestly believe his
own story-but the shoe manufacturer
10 the only one who really knows
what goes into the shoe.
One hundred chances to one the
salesman who talks to you mover saw
the manufacturer-much less the fac
tOrR. How can he know about the ma
terials used when the shoes came TO
him In a finished state--after four
concerns had each made a profit?
Complete particulars regarding the
rewards and the necessary blanks for
contestants may be had upon applica-
ton, In person or by letter, The Re-
gal Shoe. IL stores Metropolitan dis
trict.
Mems Stores. New York City
1l5 Nassau st.. bet. Ann and Beck
man; POI Broadway, cor. Reade ST.;
7So Broadway, cor. 10th St; 1911
Broadway bet. 29th and Goth; l241
Broadway, opp. Herald Bldg; 2eS7
Seventh ave, corner l25th ST.; b07
Eighth ave. Brooklyn-357 Fulton
st., opposite Montague ST.; III Broad
way, near Bedford ave; 1901 Broad
way, between Ditmars st. End VIII
loughby Jersey City-66 New
ark ave. Newark-S4l Broad St, OPP
posite Central RR. OF N. J. Depot,
Women's Stores. New York City
is5 Broadway. corner 10th st., 1885
Broadway. opp. Herald Square; ise
West t26th It,, corner fth ave.