The Abbeville press and banner. [volume] (Abbeville, S.C.) 1869-1924, 1903-02-25

-,Laure.sA nd Its Newspapers.
.Ahetter,, or q more honorable newspaper
than the Laarens Advertiser would, be hard
10 nnd., In . recent Tissue Of that paper the
editor, said:
The Advertiser would for o few minutes
talk shop TO its friends and especially bust
ness men 10 LaureDs.
There In room In this town for Two news
papers. There 10 room In any town with
such . county around II M Laureus for Two
good county papers. There Is room. also, ior
one paper In Clinton. Until Clinton !reSles
are mot saying which 10 . wart; We have not
examined. But two papers can't live In Ciin-
ton. Two can exist 10 Clinton, but existing
Iess drain on the commuDity and sorrow TO
ifseiI We speak sfter long study and weary.
ing experience OF the business In oil Its ends
and corners. Ooe Of the Clinton pseers. We
neither know DOT care which, In au object OF
charity and q clog To town progress.
Laureps might support another grocery or
drygoods store. There In usually danger OF
eroWding. Hence woeful failures. but there
10 zone elasticity always In the mercantile
dsld. A town can. however. spend q certain
amount In advertising. That amount varies
iissis except Of eoT,se Slsn ne town; Town SrG%.a;
here, the amount OF money spent BY Laerens
mon in sdvertising would not be perceptibly
increasst. Advertising II the main support
20 B0W0V8RDLos
paper matters can spend on their product
according 10 the prices they can ask and get
me- The Advertiser and The Herald are
Inferior and unworthy papers, they are a.
rod 90 the field here Will sustain. We are
familiar with the county papers OF the state
and 20 believe that the W. Laurena Papers
NAV 30 better In South Carolina than either.
buSno town Of anything approximating the
siss or Lanrcns hiss two papers which are
Xssuredly, anybody has . right TO establish
n nevspcper or 10 make The trial. Any man
Vouid Be- entitled TO buy Q press and COM
meme: Sssspsp;s 1am tho Ss's as, 1S@S or : s Az.
yertiser. Tho race Of idiots who are born
newspaper men. In their minds. Will never
Do tolaiiv exterminated and the MEMBER
s~aiisisss persons' mo0ey for some centuries.
a man with mooey and brains and Industry,
m0feoyeE may solassims PIT 2 paper here
bot he win have . big contract Tbs Herald
isS historic paper In South Carolina. II has
bscn q hard asthter for more than half q cen.
sSEy. Herd a. s.r sisi y .s s.ss sfi' sSa ' sss
n loast pinB lives len. An old newspaper In
the Uost vital Institution In the world. A
ney nsxspepsr IN % easily killed ~ . turkey
a xdvsrtissr has lived nearly IS years.
Ion snoosh % b - good . life insurance
M, % &c VIII ever Do. II passed through the
SS..sSisss p g e. IN no eG S..ssa e : dsnssss :lS Sas
Is - In better state Of health, has Q better
circoiation and more substantial friends than
ever ssfess: Nevertheless, 10 10 making small al
simpIe rsssons that the volume or Official
adysgtisinS hes dvindled Hoefully ana thai
10 ygiceo ~e6tainable for Job work arc about
ofSouta Caroiipa lob printing 10 today done
g smaller profits thanl anywhere va Know
In the Early sisht,ea . second paper vas
small. Then came the Advertiser ana IKE
Tho poor h With you always. In 1898 third
popsS veutrfed out OF IL she'll IL 10 NO
pr came Il did NOT tall. II kept soiog-
sna went. it Wa nooody's fault The trouble
Vaa innt three heads couldn't % crowded To-
totvo hat, and The only ,yai,sS's nso 2, YER FER
AdssrsissT and The Herald.
Tbsi.a.ea e sos The psopls-s. .s y TIC Inc
msschsnis. Thsy are tns ooai sopp,y 10 Oh sns
sdysrtisinS In experimental n~ew.sspen.
Advertising u valueleas comperetively 10 Q
poDeY nat has not lived and lived veil Tor
sssesslyean. In other yords, . q, nsyspapsr
10 until IL has proved that IL 10 . legitimate
6Usinoee enterprise.
We mssn 81 this that NO merchant can be
sas ny vsins. Any man can Sand out ifee
papsrI Advertising Ia frec papers . a. good
n pcstsr advertising q no better. The
chief value Of o nowspapor 70 the mercnant
Ne IN iss char.csss and reputation. A paper
tiesnents arc appreciated by men and wo.
men VIC have Suficisnt regard for the ape
20 NY for Il. Fraudulent claipas BY new
HeVopapors arc the mnop KIND Of frauds
known. When Q man or company sci out 70
stafs Q newspaper they should expect. 70 lose
money for Q haag ume 2 should nave
= M CONDITIONS are exceptional, the need
Sor 9 Q paper II sharp and the rule does moi
&srchsnts here arc too prone to throw
away their money On hopeless papeIs- They
thereby stunt the srowtn or tne Ole psps,s
the general result 10 waste.
Nov The Advertiser asks the people, since
The situation 10 cleared and Q RATIONAL news.
pap0r baais has been reached, 70 give the "
Cd pepefs q show. They have stood by the
towr through good q evil. They are NO
Thsy arc eerning q living. They have their
IrnlItss aud shortcomipgs bat We ask the
people, the people who advertise and sub.
ec1ibe. nos To encourage In failure q newspa-
por undeytAking which could be only do
etfuc1ivo. bnsinooe, unwaffated BY tho con-
,.ditsons and only . Ont throat 10 competition.
While sns tnirG paper .ps,d v %, p Sss. 'h hssS eo Ssi,
nor garsrouh That paper hsd o right To
make 10 ef5ort, is methods were homes and
Tue Advertiser would fght only BY the
0oans tAat Ne regarded straight In uewspa
Dor circles. Bat We hope that the people Tor
the sRko Of their towns n coupirye inter.
ssts Win NOS soon asain scatter NE limited
n-ovspnpers and Necessary 20 keep svo papers
Is az county seat alive In re~speotability.