Arizona republican., 1903-03-22
PHOENIX FLOUR MILL
Installation of Plansifter Process for
 Making Hard Wheat Flour.

The starting of the Phoenix Flou" mills, after a long idleness. ahoros fine opportunity for a short description of that business enterprise, which means a gi eat deal more to this valley than many might imagine. The success of the enterprise is of course vital to the company. but from this time on Its success will also be one of mutual inn portance to the public also This changed condition referred to results from the fact that the company which has owned the property for the last four years decided that the only way the business could be conducted to it's greatest success, was to supply every want of it's patrons in the milling line. and in turn take advantage of every local business opportunity in the mill ing line.
 It is matter of public information that the wheat raised in this valley is good only for grades Of flour used for certain specific purposes such as hot breads and pastries. For light bread and other purposes four made from the hard wheat grown in Kansas and in the states east and north of there, IS admittedly preferable. In fact the bakers and the family cooks demanded it. Demand will always bring 2 supply and the result was that the local stores fer years have been handling d vast amount of flour from Kansas and other eastern states while the product of the Iccal mills was sold for cniE the pur- poses mentioned. That is neither :, re- Election on the local miller TOT the lo- cal wheat product fo; the local flour is better than the Kansas four for cer- tain things. In Kansas. for instance, flour made from the soft wheat brings Q better price than the hard wheat flour because it has t0 he shipped in not being 3 product of the country. There were just two things necessary. therefore, :or the local mills to Go, in order to meet the competition of the eastern flour, and the Phoenix four mills did those things.
 The first was to ship ia> the hard wheat from the east and the second was to get the proper machinery for making it into flour. fer to ma:1e it properly requires a notably different process after leaving the rolls, than the process employed in the manufac- ture of the soft wheat flour.
 J. P. Stoffel of Moline. H., is one of the most successful milling and me chanical engineers in the country, the designing and erection ot flour mills having been his life work His ser vices were secured and through him the latest and most perfectly devised ma hinery of the "Plansifte." process Wa purchased. placed in position, and the mill is now running on Kansas hard wheat, turning cut quality of flour second to none ever shipped in and guaranteed to equal in quality any flour that can be shipped in In the neighborhood of s3.00O has been spent in this betterment of the plant but it is the wisest investment the company cculd make for it puts it in position to practically defy competition from any source.
 It might occur to scme reader not familiar with freight rates and GUS toms, that the shipment oi the wheat to Phoenix previous to milling, might eptail an expense that would favor the eastern miller but in fact the contrary is true. In the first place there is but a small loss in weight in the rlanu.stc- ture of the wheat. Of 190 pounds of wheat two thirds goes into flour. the 'rest into by-products> The freight rate on unmanlfactured wheat is much less than it is on the flour shipped in with which the local miller must compete The loss in weight in the manufacture of q hundred pounds of wheat into four. is compensated for in the higher price received here for bran and other by products so the local miller really has a margin over the mar shipping aou. Tn, equal to almost the difference be- tween the freight rate OH wheat and the rate on flour. This era bles him to place his goods on the market fully as cheap as can be done by the eastern miller and now that he can compete i:. quality he has nothing to fear and feels brave in making his guaranty both as to quality and price
 As to the prospects for an increase Of trade under new conditions and that the reader may form some sort of an idea of the amount of Kansas flour that has been coming into this valley 1t may be stated that within the last two weeks the Phoenix Flour Mills company has sent over $12. OO0 east fo. grain. And all this will in TO Way in- terfere with the market Oi the farmers fo~ the local product. IL is stated by these who have beet engaged in the business for q long time that the mar ket price paid to farmers for wheat ana Ddfley Il this valley. IS higher than III any other producing section in the country There is no danger O. the consumption of Kansas wheat interfer- ing with the local conditions in that respect fer it serves all entirely differ ent purpose. A big supply of the raw material for light bread will not re- move the public appetite for pies nor inc demand for raw material Of which to make them. Then, too, the demand for such wheat as can be raised here has for some years exceeded the supply