The Atlanta constitution. [volume] (Atlanta, Ga.) 1885-19??, 1903-11-09
ADVERTISING AND MAIL ORDERS
PRESENT GREAT POSSIBILITIES
Charles II. Fuller, of Chicago

, tryman. When he comes TO town they
| show him every attention take him out
| riding In an automobile, and entertain
| him we'll They make him, In fact
| part of the family, and nearly every day
| you can see farmers coming into Chicago
Juggling In a catalogue Of Sears Roebuck
& Company and Montgomery Ward o.
| Co, thus advertising the COM
pany. These two concerns are the iarg-
| est in the world.
There are some houses of like charac-
ter in the east and in New York on the
same line. Those nearest like them IN
| Europe are the army and navy stores OF
! London. Here man has TO be mem
Der of ths society in order TO mako a
purchase and must present ticket to
show his membership.
1.-The postoffice department through
| their parcel post delivers everything
and in great measure takes
the part OF the express company,
The parcel post carries all kinds of
things You can send a basket Of eggs
through the mails An unsuccessful ct
fort was made to inaugurate this system
In our country.
Great Britain and the American Elk
press Company have made a trade which
is a very advantageous one for both. Amy
article sent to England through tho
American Express Company by means
OF this agreement max be taken charge OF,
az soon as it reaches England by the
parcel post and carried to its destination.
and things sent via the parcel post from
England TO America are taken In hand
by the American Express Company upon
reaching America and properly delivered.
Chicago is the largest mail order cen
ter in the world More general adver-
Using Is placed from chicago than from
any other city in the world This great
increase has taken pace in the last fiji
teen years. Before this time the amount
OF such advertising dOne in Chicago was
very small 1t takes age and years.
however, to build up 4 business of such
a nature, for though new city may
do a great deal of local advertising 1t
seldom goes out beyond It's own limits.
New York used to be the great adver-
Using center and persons wanting TO do
anything or to get anything thought they
had to go there to get business. In past
years however, the trade has In great
degree shifted westward. and merchants
now find that they are obliged to he rep
resented In Chicago as we'll as in New
York.
az was employed in the business de-
partment OF q newspaper for ten years
before beginning my present work For
the last five years | worked In the bust
ness department Of The Chicago News
In 1880 our company WIS organized Its
purpose was TO place advertising for big
firms. In 1888 the firm was Incorporated.
We have met with wonderful success and
have made considerable progress. Al first
we engaged in newspaper ana magazine
advertising. and have now broadencd ont
to advertising OF all kinds. display adj
yertisements, street car advertisements
and other kinds In this business 1t is
necessary TO diagnose the case just az
a doctor does with d sick man. We have
TO place our advertisement where it does
the most good, and where it reaches the
class of people who will be most attract
ed to it.
There is no reason why Atlanta should
not become a great advertising center.
Newspapers like The Constitution edu-
cate the merchant and point out his
opportunities.
4 have not been in Atlanta for six
years. but have heard much Of 1t. and
have many friends here