davidaulloa/AmericanStories huggingface dataset:
The Montgomery advertiser., 1903-12-13

fort was made to enter the field already occupied by the Chicago and New York agencies. But the business, once firmly grounded and successfully started, be- gan to grow by leaps and bounds Every condition was favorable and the advertising world immediately recogniz- ed in this institution the fulfllment of long felt want. Northern advertisers. realizing the advantages of placing their publicity in the Southern field through concern which had superior opportun- ities for Investigating advertising con- ditions in the South and judging values of the various Southern publications, gave the Massengale Agency control of their entire appropriations for advertis- ing in this section of the country. South ern advertisers, branching out, placed more and more advertising through this agency and many new advertisers enter ing the field, turned naturally to the Massengale concern for the proper man. agement of their publicity campaigns.
 Reputable publishers all over the country gave their encouragement and support to this new institution and the American Association of Newspaper Publishers, for the first time in its his- tory. recognized and indorsed a South ern advertising agency. Thus. with na- tional reputation established and a rec ord of phenomenal success. the Massen- gale Advertising Agency has attained a commanding position in the advertising world and is growing to size and impor- tance not dreamed of at its inception.
 The fact that more than ninety per cent of the advertising placed by this concern Is in publications outside of Att lanta and for advertisers outside of Geor- gia gives some idea of the immense proportions of the bussiness, as Massen- gale advertising is a large quantity in the local field and a considerable part of the most attractive advertising matter appearing in the Atlantic newspapers em-
 The list of advertisers who place their publicity through the Massengale Adver- Using Agency covers a territory reaching from New York to New Orleans and from Richmond to Cincinnati, and em- braces many of the largest concerns in America. Several of the largest manu- featuring chemists and medicine houses in the country place all their advertis- ing through this agency and every line of business is represented in the list of its customers. During the past summer a large amount of advertising was pre- pared and placed for colleges, schools, summer resorts and hotels and large con- tracts have recently been closed with several manufacturing concerns of the East for advertising during the fall and winter.
 Only a few weeks ago, in competition with several Of the largest and oldest
The Montgomery advertiser., 1903-12-13

ageney,s business, comes from and goes to outside points necessitates travelling representatives. and Mir. Massengale rightly considers that personal; attention assures better results than could be ob- tained in any other way.
 He Keeps in touch with publishers and advertisers by frequent visits and is well known fin advertising circles in al- most every large city of America. He is a man of many personal attractions and numbers his personal friends by the thousand. As a solicitor of business for his agency his success is nothing short of phenomenal. and with every detail of his business he is thoroughly con versant. i
 When in Atlanta MT. Massengale de- votes much of his time to the general supervision of the agency business and looks after local advertisers who place lbusiness outside of Atlanta.
The Montgomery advertiser., 1903-12-13

Many advertising agencies are cnntent to plan and place advertising matter for their clients and, having done this to the best of their ability, rest from their exertions. But the Massengale Agency has different ideas and conducts its bus iness oh broader lines and more liberal methods.
 It follows up the advertising Of It's GUS toners and aids in every way to bring greatest results to advertisers. Where the sale of an article to be advertised Is not already established this agency sends it's representatives to visit the trade and place the goods to be advertised with reputable dealers. Samples 'are distrib- uted, window displays are made and every profitable auxiliary to good ad- vertising is brought into use.
The Montgomery advertiser., 1903-12-13

In this way. each drawing has indivd- uality and distlnctiveness and every ad- vertiser secures illustrations best suited to his particular needs.
 The advertisement writing department is under the management of one of the most successful adver- tisement writers of the South. Having had considerable experience in varied lines of advertising. he has ac- quired versatility that fits him well for his duties in preparing advertising mat ter for the many different branches of business represented by the Massengale Agency.
 One of the most important parts of the business of an advertising agency is the checking of advertising and It's proper and accurate creditlng to the account of each paper in which 1t appears At first glance, this may seem very easily managed affair. The man who Is not fla miliar with the work of an agency prob ably sees no extraordinary labor attach ed to looking over newspapers or maga- zines and making a blue mark around certain advertisements. but when the facts are known 1t Is apparent that this part of agency detail is not so easy as 1t may appear.
 Out of the thousands of contracts. | small and large. that are on file in the offices of the Massengale Advertising Agency. scarcely two of them are alike 1 in number of insertions, dates of inser- | tions or papers with which they are made. The different advertisers vary in their preference for position" and this adds another to the long. list of the checking clerks woes. Some advertise ments must appear daily. others every other day, some three times week. some twice week. Even certain days have I more value for certain advertisements than other days and contracts reading
 Mondays and ThursdaYs," or "Wednes
 days and Fridays" and various other
 combinations of days all must be giver
 individual and particular attention. I large room is devoted to the check
 ing files and nearly every newspaper anC periodical published in the United States
 and Canada is to be found here in 1t. proper pigeon hole.
 I The bookkeeping system in use by th'
 Massengale Agency was made and in
 stalled by the Baker-Vawter Compan! of Chicago and covers every detail O checking records, charges to advertiser and credits to publishers. When con , tract is sent out duplicate copy at } tached to a loose leaf blank with space
 for checking each insertion of every ad , vertisement ordered is sent to the check ing room. This blank is inserted in it proper place among the leaves of an al alphabetically arranged binder and poste
 daily with complete information relat ? Ing to the advertising which 1t repre-
 sents
 At the end of each mont. these check ing records are transferred in condens ed form to the ledger accounts, compar ed with the publishers statements, veri
 fled by recheclSing and approved by thu chief bookkeeper. So thorough is thh
The Montgomery advertiser., 1903-12-13

The Massengale Advertising Agorc" send large volume of business to The Montgomery Advertiser from al o,,I q United States. They represent adver- tisers from nearly every State in the Union. and their business is a very val uabie one. not only to the State of Ala bama and to Montgomery, but to every State in the South. In this Christina s edition of The Advertiser you will notice that among the advertisements that they nave gotten up and placed in this paper are the following:
 BLACKWEED MEDICINE CO,
 Atlanta. Ga.
 ATLANTA MILLING CO.
 Capitola Flour. SPRINGS DASTILLING co.
 Rye Whiskey.
 KALOLA co.
 Savannah, Ga CAROLINA PORTLAND CEMENT CO.
 J. l.. NICHOLS 6 CO,
 Book Publishers.
 GEO. w. MULLER,
 High Glass Woodwork
 MAYER & BERKELE,
 Jewellers.
 LAMAR RANKIN DRUG CO,
 Pitts Carminative.
 HAGAN & DODD CO,
 Red Rock Ginger Ale.
 GEO. A. DICKLE 6 CO, NashVille. Tenn.-Cascade Whiskey. And good many others. The Adyer- tiser takes much pleasure in recommend. Ing this agency to any concern who wish publicity in any way. shape or form. The Massengale Agency has one new customer in Alabama for whom they have begun very large advertising cam. paign recently, advertising 'Feminala' for women. This is a new remedy put UT by the American Drug Co.,, Birmingham Ala. Their advertising is now appearinf In all of the weekly papers, as well a, the daily papers in the State of Alabama and will shortly appear in Georgia, Ten nessee and the adjoining States. This ad vertising of ''Feminala" Is attracting ; great deal of attention. even nationally The success with which the medicine ha met Is credit to the way in which tn, advertising has been handled to a yer, large degree.
 The Massengale people have severa magazine advertisers in this State, ant other customers among the colleges an, schools, placing business in a good man, papers. This concern gets out som handsome literature and booklets, explain ing the work of their business, and any one interested in advertising will h. mailed literature free of charge. Esti mates are gladly made without cost There is not a merchant in Alabam, that could not be benefited by havinl booklets. followup systems, designs ant illustrations furnished by these people.
The Montgomery advertiser., 1903-12-13
A SPECIAL FEATURE

story of this great advertising insti- tuition would be incomplete without a word about the stenographers. In bus mess of this character there is neces- sarily an immense amount of correspond ence. the very nature of which demands that 1t be accurate and free from er- rors.
 ro attend to this correspondence ex- pert stenographers and typewriters are kept busy all day Tong and the number of letters that are mailed by the office boy each night~is surprisingly large
 There are many special forms of sta tionery and printed btRpks in use in the various departments. and the stenogra- phers are supplied with every conven- fence for the rapid and orderly conduct of theif work. -...
The Montgomery advertiser., 1903-12-13
THE SECRETARY DUTIES

MT. Barnwell s. Dunlap. the secretary and treasurer of the Massengale Adver Using Agency. surpervises the office man agement and passes on all questions of credits and the general business policy of the institution.
 He is a man of marked ability, thor oughly experienced in general commer- ciaI lines and in full sympathy with the progressive spirit of the times. No de- tall of the advertising business escapes his attention and study and the admira- ble manner in which the office work Is conducted speaks eloquently of his man. agerial ability.
 MT. Dunlap gives his personal attention to all correspondence relating to the agency's business and keeps in close touch with the conduct of every depart ment. All estimates and plans for ad- vertising campaigns are submitted for his approval before leaving the office.
The Montgomery advertiser., 1903-12-13

and the bookkeeping and checking de- partments receive the benefit of his ex- perience and advice. He suggests ideas for the preparation of copy" and works out plans for the placing of all general advertising.
 Besides performing these various du- ties of management. MT. Dunlap solicits business locally and occasionally visits other cities on business connected with his departments. He is well and favora- ply known by the travelling representa- tives of all the prominent publications of the country and is popular in the busi- ness and social circles of this city.
 His connection with the Massengale Agency has resulted in the more syste- matic conduct of the business and in- creased efficiency of the service render ed and has done much toward the ad- vancement of the agency's business and reputation
The Montgomery advertiser., 1903-12-13

Appearances count for much in this world. big advertisement costs money. and looks like prosperity. There are many who prefer to deal with the pros-
The Montgomery advertiser., 1903-12-13

A good way to help rival dealers trade IS 10 allow customers to go over to the other store to buy advertised articles.
The Montgomery advertiser., 1903-12-13

Advertising costs money. That which is gwen away under that name is valueless.
The Montgomery advertiser., 1903-12-13

Get all the trade you can-advertise all you can afford.
The Montgomery advertiser., 1903-12-13

Advertisers find the best papers are the cheapest
The Forrest City times. [volume] (Forrest City, Ark.) 1871-1919, 1903-11-13

2 UT remember thai it was the read
II Bible which eXerted this influence.
The closed and neglected Bible is not
more potent than so much blank paper.
binding thread and cover. There are
more Bibles in this country to-day than
ever before-millions upon millions of
them-but If they arc not opened and
read of what practical good are they?
1t may be comforting for you to know
that you have handsomely-bound
Bible on your center table, and you may
dust ii off regularly and even reverently.
but II you never look inside, If you do
not read its message. any other book
goddess might as well be in its place.
To girdle the earth with Bibles, to lay
in every country on the globe a mosaic
of Bibles. will not enlighten the people
or draw them nearer TO God, unless the
books are opened and read. And here
is where the Bible is neglected. Fifty.
one hundred years ago, when books
were few and costly. when magazines
were almost unknown. when the Sun
day newspaper was not even dreamed
of by even the most irreligious and I'M
cody, the Bible was the one book at
least which every home possessed. And
it was read, reve-ently read And not
only was II read but il was memorized.
Ii was Bible-reaGing people which laid
the foundations of this nation broad and
deep. Bible-reading fathers and Bible
reading mothers gave to the succeeding
generations a heritage which is still
resting as a blessing and benediction
upon US. But we have fallen upon a
day in which the Bible is neglected.
| The family affairs are thrown down and
forgotten. Life is too rushing and busy
and there are too many books and pa
The Forrest City times. [volume] (Forrest City, Ark.) 1871-1919, 1903-11-13
The Teacher Won.

Hinton, Ky, Nov. 2.-For over two years
two OF the best physicians in this part OF the
State have been treating Mr. T.. j. Thomp
son, popular local school teacher, for Dia
betes. They told him that but little could be-
done to help him. lie made up his mind e
try, new remedy called Dodd's Kidney Pills
and says
They saved me when the doctors held GU,
no hope. | took, in all, about ten boxes.
will always praise Dodd's Kidney Pills fol
Many people, and some physicians, still
persist in the belief that Diabetes is an in.
durable disease. Our teacher, Mr.. Thomp-
son, says it is durable, for Dodd's Kidney
Pills cured him after two good physicians
had treated him for two years without sue,
cess.
A remedy that will cure Diabetes will sure
ly cure any case of Kidney Trouble
The Forrest City times. [volume] (Forrest City, Ark.) 1871-1919, 1903-11-13

Continuing, he says: 1T did not
know the cause of the trouble, but
am led to believe now that 1t was
first brought about by jumping in and
out of the wagon and in some way
may have strained my back.
II was constantly growing worse" he
continues. land 1 became very much
alarmed about my condition. I knew
that something had to be done or serious
results were sure to follow. I went to
a specialist here In Sherman. and under
went rigid examination"
Then he relates how the doctor told
him that 1t was a serious case, but that
he could cure him for fifty dollars.
The Forrest City times. [volume] (Forrest City, Ark.) 1871-1919, 1903-11-13

pers and magazines which must be read
to be up to date, to find time to read
the Bible.
RUT why should we read the Bible,
l. First of all because IL is the very
Word of God. why, madam" said the
infidel TO the old lady who loved to
read her Bible. Il can prove to your own
eyes that the Bible Is lie" Law" she
said. i would believe the Bible before
| would my own eyes. These old eyes
OF mine have fooled me thousand
times, but that blessed old Bible has
never deceived me in a single instance
yet. Spurgeon says: The Bible Is the
writing of the living God. Each letter
was penned with an Almighty finger,
each word in it dropped from the ever
lasting lips; each sentence was dictated
by the Holy Spirit. Albeit that Moses
was employed to write the histories
with his fiery pen, God guided that pen.
1t may be that David touched his harp.
and let sweet psalms of melody drop
from his fingers; but God moved his
hands over the living strings of his
golden harp. Solomon sang canticles OF
love. and gave forth words OF consum-
mate wisdom; but God directed his lips.
and made the preacher eloquent. II I
follow the laundering Nahum when the
horses pillow the waters; or Habakkuk.
when he sees the tents of Cuban In af-
Fiction; Il | read Malachi, when the
earth is burning like an oven, Il turn
to the smooth page of John, who tells of
love; or the rugged chapters of Peter,
who speaks of fire devouring Gods en-
emles; II | turn aside to Jude, who
launches forth anathemas upon the foes
or God, everywhere | find God speaking;
1t Is Gods voice. not mans; the words
are Gods words; the words of the Eter-
nal, the Invisible, the Almighty, the Je-
hovah of ages. This Bible Is Gods Bible;
and when | see it, | seem to hear a voice
sprinsing up from it, saying: 4 am the
Book OF God: man, read me- am Gods
writing: study my page, for l was
penned by God; love me, for He is my
author, and you will see Him visible
and manifest everywhere
The Forrest City times. [volume] (Forrest City, Ark.) 1871-1919, 1903-11-13

neys. and thus making the action Of the
kidneys regular and natural.
Aching backs are eGseS. HIP. back. and ,oin
pains overcome. Smelling Of the limbs, rhe,ena-
ism and dropsy signs vanish.
Taey correct urine Nth brick-dust sediment,
hf9h-eo'ored, excessive. pain in passing drib-
bling, frequency. Doan's Kidney Ii,is dissoice
and rcraore cdic'di and grapei. Reiie~ heart
pdlpitation. sleepiessness headache, nervousness.
Foster Milburn Co.. Buffalo. N. Y.
The Forrest City times. [volume] (Forrest City, Ark.) 1871-1919, 1903-11-13

GRITTY OF a high
er recommends ton
than I can find
words to express"
This Is what Mr..
]. II. Plangman (of
Sherman, T e KY
says of Doan's
Kidney Pills. He
The Forrest City times. [volume] (Forrest City, Ark.) 1871-1919, 1903-11-13

He first part Of our
text consists of
words spoken by
Jesus in challenge
and command tc
the Jews W h o
w re opposing
themselves to the
truth as fulfilled
in Christ and re-
yealed by Him in
II / S teachings;
and the remaining
part of the text
is the testimony
The Forrest City times. [volume] (Forrest City, Ark.) 1871-1919, 1903-11-13
Fame Come. After Death

No artist has ever seen painting from
his hand on the walls of the Louvre,
Paris. II is The rule that no picture
shall be there displayed until the artist
has been al least ten years dead.
The Forrest City times. [volume] (Forrest City, Ark.) 1871-1919, 1903-11-13
Ought to Learn.

"Ah," he said, as he led her back to
her seat after the waltz, Il just love dan
cling"
Well" she replied, as she attempted to
repair a torn tiounee. you're not too old
to learn. "-Philadelphia Press.
The Forrest City times. [volume] (Forrest City, Ark.) 1871-1919, 1903-11-13
w. L, DOUGLAS
$50 & g SHOES WE WE
You can save from So to IS yearly By
wearing w. L. Douglas $3.50 or 81 shoes.

They equal those
that have been cost.
ing you from $500
to $500. The iin-
mense sale Of w. l..
Douglas shoes proves
their superiority over
all other makes.
Sold by retail shoe
dealers everywhere.
Look for name and
price on bottom.
That Douglas uses Cor.
ona Colt proves there 10
value In Douglas shoes.
Corona II the highest
grade Pat.Leather made,
Fast Color Eycir,s used,
The Forrest City times. [volume] (Forrest City, Ark.) 1871-1919, 1903-11-13

WV IL NY itiS its
as far as the knee"
This is precisely
what kidney trou-
BILE will do with the
body.
1t does not al
ways show Itself
at first. but APP
pears just in this
way. when some
unusual movement
or action brings
sharp pains and
exhaustive aches,
telling Of sick kid
neys.
So Mr.. Plang-
The Forrest City times. [volume] (Forrest City, Ark.) 1871-1919, 1903-11-13

Throw all you cares in the deep, deep sea.
And thereafter do not go fishing.-N ..
Times Democrat
The Forrest City times. [volume] (Forrest City, Ark.) 1871-1919, 1903-11-13

Irritation OF the
bladder shows that
the kidneys are out
OF order. Delay In
prompt attention
often causes seri-
Gus complication.
Relieve and cure
sick kidneys and
ward of dangerous
diabetes. dreaded
dropsy and Bright's
disease. by using
ID oa n q Kidney
Pills.
They begin by
healing the delicate
membranes and re-
ducing any infiam-
nation of the kid.
The Forrest City times. [volume] (Forrest City, Ark.) 1871-1919, 1903-11-13

their speedy and
certain action.
Early indications
OF kidney trouble
come from two
sources, the back
and the bladder.
The back becomes
weak and lame be-
cause the kidneys
are sick, and re-
lief from baekache
can only be COM
piete when the
kidneys are set
right.
The Forrest City times. [volume] (Forrest City, Ark.) 1871-1919, 1903-11-13

Incentive to Early Rising-"You're up
early this morning. Tommy" said the milk.
man. Yes" replied Tommy, without look
ing up from the cheap novel he was reading
Handsome Harry was goin' TO rescue the
beautiful maiden. "-Phladelphi Press
The Forrest City times. [volume] (Forrest City, Ark.) 1871-1919, 1903-11-13

MAN should read the Bible because
lM it is the only true guide to the pres
ent life and to the lite to come. 1t
teaches him how to live and how to die.
1t shows man how 10 treat his fellow
man; it instructs in political economy.
social order and domestic relations; 1t
exalts the home; 1t indorses the nations
as the powers which have been ordained
of God. and IL encourages and teaches
the tluest patriotism and the bravest
devotion to uprightncss and truth. The
man who reads the Bible and lives the
Bible is thoroughly furnished unto
every good work" The man who neg
lects the Bible cannot think right. can
not act right, cannot be right In the
days of Josiah. the king of Judah, the
Word of God was lost and forgotten in
the neglected and deserted temple. The
nation fell into grievous sins. Even
the pious king did hot realize the ex-
ceeding low standard of morals and re-
lision in the nation, because he was ig-
norant of Gods Word, but when the roll
was found and read to the king he rent
cause then he realized how far the ma
ton had wandered from God. To-day
there is neglect of Gods Word. There
is gradual drifting away from its high
standards. both in the national and
domestic life, both in the social and
business world. The present generation
is what it is because of Bible-reading
forefathers and mothers. With the neg
lect OF the Bible in this generation, what
will be the heritage which will be passed
down TO succeeding generations? The
neglected Bible means forgotten God :.
And forgotten God means ruin and de-
struction. Back to the Bible. we cry,
Ii is not enough that the few are read
ing the Bible. The many must read it
if the home and the nation are to be
conserved The Bible is the Word of
God, and is Profitable for teaching. for
reproof. for correction. for instruction
which is in righteousness"
The Forrest City times. [volume] (Forrest City, Ark.) 1871-1919, 1903-11-13

However. necessity knows no law and
Mr.. Plangman paid half down and took
the treatment and followed 1t faithful
ly for four weeks
Naturally. he thought that he would
soon be rid Of the trouble. but I'm spite
OF the doctoring he goes on to add. II
was in such misery that 1t was almost
impossible for me to do my work"
1T was at this tuncture that Doan's
The Forrest City times. [volume] (Forrest City, Ark.) 1871-1919, 1903-11-13

Happiness grows at our own firesides
and is not to be picked in strangers gar
dcns.-Douglas Jerrold