The San Francisco call., 1903-01-27
WAY
TO ADVERTISE
GOLDEN STATE


The communication which follows is on
a subject of general public interest and
for that reason is published. incidentally
The Call has asked no questions to which
this communication of the writer is an
answer.
Editor The Call: The Stockton Chamber Of
Commerce with which / have reen actively
connected since its organization, IL Februaxy'
1907 has done ncst efficient wotk IN upoduo-
ing our community In fact We. feel that
we have come very near solving the problem
of how best to advertise our city and county
But yoC~ question has a much broader scope
than this. for it deals with the entire state.
and the methods used ia the presentation 81
Calit> rnia as a whole must necessarily Gl'itr
from those used il the presentation OF one
small section OF California. In fact the stock
ton Chamber Of Commerce has obtained the
best results by cOnlning its Efforts toward IN
teresting those Fasteners already With1n the
State. The matter of Eastern advertslhs mas
been left to the California Promotion commit
tee of San Francisco ard TO the railroad com
panies, and the advertising is bringing thou-
sands of Fasteners annually 10 san franclsSO
Stockton Chamber of Commerce has done some
OF its best work. l mention this for the pur-
pose Of showing that the Work we nave uollS
here does not neces sarily mt us to judge OF
the best methods to employ IN calllhs our
state 10 the attention OF the people 1i t5 te as &
seged in local promotion work OF the ndshl
tude OF that which we have been carrying on
in Stockton for the past two years, should nave
given more or less thought to this larger ques1
tion OF advertising California With TINS ex-
planation 1 ieeI free in giving my OPINION VI
the subject.
There is no question but that at no time
since the discovery Of gold in California mas
at the present time. Nearly every prom
inent Eastern magazine and illustrated weekly
paper contains transportation companies al
vertisements sounding the tocsin OF California
itors continuaiIy have their fngers on the
public pulse, abound with articles CaIifor-
MA The Chambers OF Commerce WITHIN the
State are flooded with letters Of inquiry from
the East The Stockton Chamber OF Commerce
alone has averaged ten such letters day since
December l. 1902 The people Of the East are
They want TO know about our climate and soil,
but the thing they want most TO know is how
they can make a living for themselves and
s 5hi e1s & in IA tSf % b s
VIII then have been found to present Call
fornia TO the people of the East"
bill has been introduced at the present
preparation of $50. 900 for making an EXHIBIT
OF California products at the Louisiana Pur-
chase Exposition In st. Louis in 1904 If il
were not for the fact that California should
do her share toward helping out so commend
anle , an enterprise as this would rather take
that $3.50. 600 and establish fifteen exhibits OF
California products in many cities in the
great agricultural district Of the Middle West.
an exhibit in Topeka, Kansas and maintain 1t
for a year under the supervision Of a man COM
hibit would advertise itself. II would be Wis
tied by thousands, and in a short time become
one OF the show-places Of Topeka. BY visit
ing this exhibit and talking with the man In
charge. the inquirer could ascertain that which
he wants to know more than anything else.
namely. how he make a Irving for himself
and family in California.
1t seems reasonable to believe that show
places such as this scattered throughout the
he fic Of hef re
at the 81 Louis Fxpo-itfon for n is well
known that where there are so many attrac-
tions as there will be at St Louis visitors
have very little time to spend with any one
exhibit. and where the crowd is large il
will be there the men in charge OF the exhibit
quirers
So in my opinion. the best way to present
California to the people of the East is to
taolish exhibit rooms and Information bureaus
in the principal cities OF the East. placing the
same in charge Of competent men
have answered your question. but do not
want what have said to be construed as be-
Whatever appropriation is made by the Legis-
lature will be specifically for such an ex-
MA to be unrepresented on that occasion.
II has been stated that California will not
be allowed to make a collective exhibit at St
Louis but that she will have to show her ce-
reals in the agricultural building her fruit
in the horticultural building her food products
in another building and on throughout the
~
that this would be a very serious mistake
California should be allowed to make a col
lective exhibit of her products so that Wis
itors may be impressed with the great variety
of things grown in our State. In this way
only can they form an adequate idea Of the
wonderful possibilities OF California. Il is in
this variety of her products. as we'll s In the
variety of her climates. that California ex-
cells all the States in the Union. and this OBJ
ject lesson the most important Of all will be
entirely lost If We are compelled to scatter
our products through a half dozen buildings
II the management at St. Louis insists
forbidding to make collective exhibit
within the grounds then I think We should
rent a building outside the grounds and con-
duct a free exhibit and information bureau
for the benefit of all who may wish to inquire
concerning California In this way all who
visit St Louis will remember the California
exhibit no matter how hazy a recollection
they may carry away OF the thousands OF at
fractions within the grounds Yours truly,
Stockton Jan. 26. WILLIAM NJ WEST.
Innk out for 81 Enurth (frnnt of barber