The Washington times., 1903-10-04
HECHT'S new STORE
WILL OPEN TOMORROW
Success Crowns Efforts of
Popular Merchants.
LIBERAL CREDIT SYSTEM
Departments Complete in Every Detail.
An Example Of Progressive
Merchandising.

Tho formal opening of Hecht & Co.'S
seventh fall season will occur tomorrow
morning when their new store in Sew
enth Street northwest, will be open to
the public. This occasion will inau-
gurate another extensive credit business
in Washington-a plan whereby pur-
chases may be made at cash prices and
paid for in easy weekly or monthly in
stallments.
Not many years ago it was claimed by
merchants that what is known as a
popular" credit system was impossi-
bic for the reason that no reasonable in
terest could be had on credit accounts
at cash prices. The Arm of Hecht &
Co. has proved the contrary, and during
the past six years has established
profitable and popular business.
From Small Beginning.
Seven years ago the Arm included four
brothers-Albert, Alexander. Emmanuel
and Moses Hecht. They owned FIVE
stores in Baltimore, where they had sue
cessfully established trade on the pop
ular" credit system On March 20. 1896.
the brothers opened a store in Washing
ton. at 513 Seventh Street northwest.
and although their first venture in this
city was not pretentious they were sue
cessful.
The idea of Offering credit to every
one soon caught the fancy OF the Wash
ington public. and the firm had the
satisfaction of watching its business
grow until. after three years. 1t became
necessary TO put up a new building,
which was merged into the old store.
Success continued to reward the eff
forts of Hecht & Co., and l.-.~ summer
it was found that still more room was
needed. and another lot was purchased
and another building added The old
stores have been remodeled, and tomor-
row morning the formal opening of the
new Hecht stores viii take place
A Generous Variety.
The new building, which sdjoIns the
old structure on the north, Is six stories
in height. On the sixth floor there is a
display of parlor furniture. Every
grade and style will be found. On the
| fifth floor will be found a full line of
/ furniture for the narlor, dining room.
bed room and kitchen.
On the fourth floor has been placed
the mems, youths and boys clothing de-
partments. carpets and mattIngs. The
millinery department is on the third
floor. This is the premier department
! of the establishment, and has been
handsomely furnished in mahogany. Up
holstery goods, curtains and portieres.
womens waists. and underwear will also
be found on this floor.
The second floor is given over to
ladies' tailor-made clothing. The main
Offices of the firm are also on this floor,
and in a mezzanine floor above the Offices
are the rooms of the cashiers, collection
and advertising departments
Notions and Fancy Goods.
On the first floor will be the depart
ments usually found In the most con-
venient place in a department store
Notions. fancy goods, dress goods and
everything of this description are to be
placed here in the greatest profusion OF
makes and styles. The basement OF the
big stores is given over to the shipping
and receiving departments All goods
are received in and sent out of the base
ment through the rear by means Of two
large freight elevators. A new passen-
ger elevator has been installed. giving
customers additional facilities foI
reaching the departments on the upper
floors For the storage of the reserve
stock. a great amount of which must be
kept on hand conStantly, Hecht Co
have secured two large warehouses, one
on G Street. between Sixth and Seventh
Streets. and one at the corner of Twelfth
Street and Ohio Avenue.