The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1903-04-09

Learn to Love Your Business, Says
This Master of the Tobacco Industry
Find Your Highest Enjoyment In
the Task Itseis-No One Who Works
Along This Line Can Fa!i-Wonder.
ful Success of Son of North Carolina
Farmer, Who Was Impoverished b,
Civil War.
James Creelman in the New York World
The one straight road to success
Is to learn to love your business, said
James Buchanan Duke as | sat with
him Il few days ago. "A man must
love his business better than he loves
anything else if he would make sue
cess sure. 1t is the true, the only
way. We employ more than 100. 900
persons III our vast tobacco business
and as the director OF this force |
never fail to observe that the man
who works only because he is paid to
work has no chance in competition
with the man who works because he
would sooner do that than anything
else. 1t is the practical secret of sue
cess. This tobacco business is my
pastime as we'll as my duty. Inever
fish or hunt. Those things mean
hard work, and there ism t us much
fun i'll them us there is in bust
hess
There is the utterance of man
who, at the age OF 46 years. stands
at the head OF the mighty Tobacco
Trust. IL multi-milliOnaire and cap
tain OF industry, whose power is felt
In many lands besides his own.
a man can do best that which he
loves best. II he has started in a
business which he cannot learn to
love, then he should go into some
other business He will never succeed
III this age OF competition unless he
can find real pleasure i'll his work
The making OF money is not Il suffi-
cient incentive. He must find his
higher enjoyment i'll the task itself.
No man who works along that line
can fail. That is my Judgment, based
on my own experience and my obser-
vatiOn.'
In these times of gigantic amalga-
nation of industries only four men
have been found thus far with brains
big enough to keep themselves and
thcirenmilliOnedc combinations ahead
of all competition from within or
without, all public opposition, all
private rivalry. There are great
bankers, financiers, promoters, but
only four giants in the actual world
OF industry and cOmmerce-fOur in
comparable, creative manufacturers
and merchants:
John ID. ROckefeller-Oil.
Andrew Carnegie-Steel
ii. .. Havemeyer-SuGar.
James b. Duke-TObaccO.
The youngest of these is least
known to the public, and yet he is in
many respects the most wonderful
figure OF the four.
Mr.. Duke is a man of burly phys
ique His head and face and thick set
figure remind one of the typical York
shire farmer. His English ancestry
shows strongly in his body and his
mind. The large head, broad, full
brow, straight nose, long upper lip,
good natured mouth; round, fresh.
colored face; steady, shrewd blue
eyes; powerful neck, deep chest and
muscular hands-it is easy to find
that sturdy, hearty type in the
smocks of agricultural England. He
talks i'll simple phrases and is abso-
lutely devoid of vanity in dress or in
manner, the plainest and most direct
man Imaginable.
HE WORKS TEN HOURS A DAY.
This master of men and affair.
works 10 hours day regularly. The
fact that he OWNS tens of millions OF
dollars and has armies of assistants
upon whom he can lay the burden ol
the work makes no difference. He has
made of the tobacco business an avo-
cation as well us a vocation.
1t is when he speaks of business
conquests that one can see the tire
less brain flashing in his blue eyes,
and it is not hard to believe that the
love of his work has made him what
he is.
"Another important thing which q
Young American should remember is
that he is living i'll Il country whose
great prosperity is due to industry
and commerce organized on larger
scale than the world has ever seel
before" said Mr. Duke. If he starts
, in a small business and has a chance
of getting into a large business he
! should abandon all foolish ideas
about fighting against business con
centration, seize his opportunity anC
} try to work his way to the top Oftht
larger system. And he must never
for a moment forget that cOmpeti
, ton can never be destroyed, thai
monopoly is an unsound bushes:
idea. We spent something like S1I,
} OOO, 900 last year i'll advertising ant
5 promoting new business. MOnOpO
lists don have to do that sort o
thing
1t is said of Mr. Duke that when h
was eight years old he watched a hel
t sitting on some duck eggs Whel
the unborn ducklings began to peel
through their shells the impatien
boy could not wait for the slow pro
= cess of nature, but broke the shell
f., with his own hands and drew fort
} the inmates. That has been char
acteristic of his whole life. He wi
not wait for events to occur. II
makes them occur. He opposes hi
will power to the accidents of fol-
[ tune. Hard work is better than goo
luck.
son OF POOR FARMER.
+ Mr. Duke was born on farm nea
Durham, n. C., in 1857. His father
Washington Duke, was a struggling
farmer with three sons and on
; daughter. The future president c
the Tobacco Trust was the yOunges
of the family. When the Civil Wa
broke out the farmer found himse
h in an embarrassing position. He bt
lieved in the Union and was oppose
"a cocnSSinn but his State WAS i