The Middleburgh post. [volume] (Middleburgh, Snyder Co., Pa.) 1883-1916, 1903-01-08

ration of Commercial Teachers occurred in Mil
vaukec. We accepted this opportunity to speak
o these men on the great Importance of Business
Colleges introducing the branch Of advertising
into their schools.
"Theory and Practice of Advertising" work
written by the Editor Of this paper, is the first
and only text book on advertising in the world
and as there are hundreds of millions of dollars
spent for advertising every year, it is highly i'm
portant that these millions should be judiciously
spent We feel indebted to the milwaukee,
papers for courteses extended and in this con-
nection, desire to rcpublish an interview publish
ed by the Sentincl Sunday morning.
The Sentinel says:
"Among those who came in yesterday after
noon to attend the convention was George w.
Wagenseller of Middeburgh, Pa, whose text
book, "Theory and Practice of Advertising" is
used in number of commercial colleges in the
East and West. He is the proprietor of the
Middleburg Posi-, and is here to advocate in
struction in advertising in commercial colleges.
"Men and women who understand the art OF
successful advertising" said he, care in great
demand, and they eau command position with
bigger pay than in any other line of professional
| work. Business men are now willing to pay
thousands of dollars a page for single issue OF
a magazine, and it is natural that where space
is so expensive it should be considered highly
important that the contents of the space be look.
ed after most carefully. There are $4,000 pub
lications in the United States that carry adver-
tisements, with total circulation of $4,000
100000 per annum. There are advertising
booklets, catalogues, folders, mailing cards, form
letters, and hosts of other mediums of publicity
that manufacturers and dealers are constantly
desiring. The many bungling jobs of advertis-
| ing matter sent out to represent or rather mis-
represent the best houses form conclusive evil
dence of the need of better and more thoroughly
qualified advertising men,"
EFFECTS OF THE Coal STRIKE.
Mr.. Wagenseller, who resides on the edge OF
the Pennsylvania coal district, commented on
the singuarity Of distribution of the coal. Mn
my own town we have nearly all the coal we
want" said he, 'but ten miles away, along ano-
tier division of the Pennsylvania Railroad, there
has not been a ton of coal since the strike. The
mine owners are working the men as hard as
they can to supply the demand for coal, but
there are some drawbacks, one of which is the
quantity OF water in the mines. Usually the
men t.ke VACATION of ten days during the
Christmas holidays, but this year they took only
chl is.I.as day.
Ap,oos, {ha p,,o;paeo Cyo1laca ,,,a, mo f.,pI
some of the most aggressive men OF the country,
nearly all of whom owe their success to judi
cious advertising. It is a pleasure to talk to
such men and we had no difficulty in showing
the necessity for teaching tue art of successful
advertising. There is one thing, however, that
initiates against the rapid introduction of adver-
tsing in Business Schools, and that is the belief
existing among students that they shouldacquire
profitable Business education in from 5 to 6
months. This tendency is being largely dis
PEELED by the school managers and President
Lyons, in his annual address, recommended the
minimum term of one year and the introduction
of the study of advertising into all Business
Schools of the country. We are happy to say
this recommendation was adopted by the Fedora.
: ton.
NOTES.
1t was our good pleasure to have for room
mate, Prof w. T. Boone, proprietor of th,
Commercial College, South Bend, Ind. He il
one of the leading spirits in the Commercial Col