The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1903-10-09
For the Individual
Information for
the Business Man

From now on TO what extent must
tho business man make use OF printed
information? The knowledge and ex
perlence OF many men on various sub
jects is being gathered. Is IL neces.
sary for the business man 10 know
about tails and 10 possess IL?
Many men are devoting their whole
time 20 original researches on single
subjects and their reports are pre-
pared in the form OF books, booklets
and editorials for periodicals.. Must
good business men sift these and
make use OF the best parts OF them
in order 20 continue as good business
men?
A short time ago an official OF an
insurance company stopped me as
| was passing him on the street. He
held mp small cloth.bound volume of
deep and dry reading. Why did he
spend his money for Il in order to
spend his time on IL? His actions are
worthy OF consideration because he.
together with his partner, has done
with very little money what many
men with much money have tried with
al their might 10 do and failed. Why
did he buy the book?
lie knows how TO use men. their
time. their strength. their ideas and
observations. Why can he not use re-
corded ideas. experiences and obserya.
tions? He docs not use all men. only
q few dozen are In his employ az pres.
ent: hut he has talked with hun.
dreds. aud II may be thousands. 10 get
that few dozen. In not this necessary
After he had shown me his book
and had glanced at some OF the mys-
tcrious equations in Il. began asking
him questions and was surprised TO
hear him say that be had not read a
certain work. Has he neglected IL
because II has not been properly pre-
scented to him? He Is not n bookish
man. and would not neglect his bust
ness for the pleasure OF reading,
rather would he squeeze books for
information 10 help him work better.
Is not this what books are for?
Some day expect 10 make n special
call on him To find out why he does
not own that book which ! think no
should read. and II he Is able 10 up
set my reasoning Il will not be the
first time II has been discounted. Can
you confess the same?
The danger point 10 the pencil point
IS whore you record things which you
should remember without recording.
Il not the bluudor with books cen
tered In ignoring them or looking up
TO thcm IN place OF getting acquainted
with and walking on them? lgnor.
inc or aioring books wcakcns tho
worker; but tapping books for daily
useful hints and facts strengthens tho
worker. DO you think otherwise?
To know what you do think and
what part books have taken IN help
ing You woul be useful 90 me VIII
you drop me a letter or a postal card
ON The subject?
4 man put thirty thousand dollars
into advertising and waited for re-
turns While he was tottoring he
tween holding on and falling the re-
turas began 10 come en-. II they had
boon a fow weeks slower he would
have been a failure How much right
have some successes To glory over
some failures?
There arc retail stores IN which the
trade Is watched as the fireman eyes
the steam gauge. The cashiers desk
is/ylsltod often and II sales drop plans
are laid to push harder.
Fine trades have been industriously
built up while using poor stationery
and no grammar.
IL is better to advertise your bust.
ness than yourself