The Saint Paul globe. (St. Paul, Minn.) 1896-1905, 1903-06-25
PROGRESS OF THE REGAL.
Continual Expansion of This Remarkable
Shoe Company's Business.

As an example of what enterprise and
strict business integrity can accomplish,
the Regal Shoe Company stands par ex-
ceuence: The present enormous proper
lions or plant and product have grown
from a comparatively small beginning I'M
til the network of Regal stores and Regal
interests are now international. embrace
ing. as they do the principal cities of this
country, or, in other words spanning the
continent, as we'll as having foreign depots
and branches in Great Britain. while this
fall will see Regal stores on the continent
of Europe as well.
This immense business and this COM
plete system We're evolved in a curious
manner, and with the central idea formed
as correctly as it has proven to have been
formed, it needed but the details of
master mind for the matured plans to
nlarch onward to the success which has
SO cOnSplcuouSly marked the progress Of
all the Regal projects and interests.
, GOlng pack step, or antedating the time
the Regal idea was first thought of the
nucleus of the present Regal Company
was conducted by L. c. Bliss who former
~ bought up manufacturers stocks of
Snoees' diSpoSmg OF them on a margin of
pfoHt AT this time E. ]. Bliss, who is
now the treasurer and managing director
OF the Regal Company. was employed by
the firm of Brown, DurreI & Co. as tray
cling salesman. and in the pursuance of
his duties became the victim of a railroad
wreck. which not only incapacitated him
from duty, but caused him from necessity
of the shock to lie in bed for a long and
aggraVa ting period.
This space of suspended animation caus-
ed Mr.. Bliss to do deal of thinking on
various matters. and while confined to
his bed the brilliant conception of the
present Regal system came to him. and he
mentally pictured every detail as the bus
mess now presents. He was convinced
that the idea was correct; and as soon
as he recovered he devoted his time to
the. consummation of it. He and his as
sOciates opened up a store in Boston in
1893 with offices connecting.
They secured control of factories and
devoted the product exclusively to their
panded, and in line with the original idea
q store was opened up in Washington
u: C., long jump that would prove
whether or not there was virtue in the
Great believers in advertising, the Regal
ads began to become household words
1op mere was scarcely newspaper or
magazine the I'D not say something
about Regal Writ IS. The Washington
store succeeded, al other cities were adj
ded as rapidly as the factory facilities could
De expanded Now in New York city
alone ~-4ere are twenty Regal stores whila
scattered about on the two hemisphereS
there are between fifty and sixty branch
stores dfsposfng of Regal shoes exclusive
Iy. At present E. J. Bliss is in London
preparing for the opening of more stores
In that city and on the Continent.
The Regal shoe. with its various i'm
pToVementS over the customary makes of
SHOES, presents certain unique features
that make the shoe in each individual
and the lowest price that is ever charged
Tor Royals 50 50-and two of the points
Wen to be remembered are that the Regal
sole is the genuine oak bark tan, and this
tact will be proven to any customer, and
secondly, the vamp under the shoe tip is
not piece of vamp. but with the tip
makes double covering Of leather over
the toe.
It is the firm belief of the Regal people
that no better shoe is on the market at
20 or 81 than their staple article the
Regal at the staple price, SO so. No bet
ter leather and stock can be bought than
IS placed in this self same shoe and the
nrn is prepared to substantiate this state
ment by any rigid test devised, even to
dissectng infinitely any and every part
of the Regal shoe
>. As the Regal Shoe Company now stands,
1t has been organized under the Massa
S en- s laws, with L. c. Bliss. president,
o4U shares; Il. j. Bliss, treasurer and man
Cross, second secretary, 800 shares These
three gentlemen are the sole stockholders.