Hot Springs weekly star. (Hot Springs, S.D.) 1892-1917, 1903-05-29
THE NEED OF A HEAD.
Hot Springs Needs Advertising, Orsani
zatiOn and Action.


plete advertising literature, as we'll as
an organization to supply it to the
people, is becoming more apparent
every day. Scarcely day passes that
does not bring inquiries for some in
formation about Hot Springs. People
at a distance want to know about
everything that naturally interests
health or pleasure seekers. They de-
sire to know if they can get furnished
rooms for light housekeeping; if they
can rent furnished cottages; what
board costs at private homes, at hotels
and boarding houses; how much baths
cost; if the waters cure certain and
various diseases; what about the
climate; does the wind blow much, and
SO on. Then there is another class
that makes inquiry about business OPP
portunities aud openings, if certain
business places are represented here,
or if there are not openings for more.
We have before us one letter saying
<sare there no chances for getting board
at private houses in Hot Springs, or
are there nothing but boarding houses,
hotels and bath houses there, as one
would infer from the railroad folders?''
Another letter inquiries: "Will you
kindly inform me to whom l should
write relative to treatments and board
at Hot Springs?"
Now it is apparent, to us at least,
that there should be some head to
whom such inquiries might be handed,
from whom complete answers would go
i'm good illustrated literature. Hot
Springs has nothing that covers the
points mostly inquired ABOUT, and our
people are sitting back and waiting,
and hoping, for the railroad companies
to do all the advertising for them.
But while the advertising done 10y the
railroads is very fine, and reliable in
every way, many people who seetE in
formation have q notion that any
advertising done by railroads is done
to further their own interests and to
work up passenger business. OF
course that is true in one sense, but it
does not mean that all statements
made in railroad folders are not re-
liable There is no finer or more
by anybody than that by the railroads.
Yet Hot Springs is neglecting its own
interests and Sinking its duty by not
getting out literature of It's oWn-and
having it's association secretary
equipped for distributing it. There
should be prompt organization-or
organization this end. This is
the very time-better than any time of
the past. better than any time in the
future-to get at this important matter
Men who have their money and their
interests in Hot Springs should con
slider this question and not trust to
luck to get people and business here
What but thorough advertising is
ever going to attract people here? The
newspapers are doing what they CAN
and without very much encouragement
from some business men-but they Cal
not do all that is required to let tn,
world know what advantages we possess
hero as a resort. If Hot Springs is tt
grow it is because it is principally I
health resort, and by bottling up wha
we know about it and closing ourselves
up like CLANS and depending upon the
people living in other states finding
out about us as best they can by beg
ging for information, is mighty small
way to try to make popular resort o
this place. There are people here who
have never even so pluch as supplied
a. cent postage stamp to an envelope
to send ont folder giving information
about Hot Springs who will sit arouno
all summer and borough up in thu
winter and find fault because there ar,
not more arriving. and then probably
kick because the men who have NOR,
push and enterprise than they get tn,
fact that YOU can take stroll alon
the street and tind some men kicllin.
because it is "quiet and dull"-th'
:.don't believe we're going to hav,
much of season anyway" fellows
who have never turned their hani owe
or spoken word, or written letter
or mailed a folder. or advertised in tn
newspapers, or done Il single thing t
help make Hot Springs known outsid
of the county. 1t is happy thing fo
the town that there are only a very fe
such men-but two or three are to
many. If those who comprehend th
situation and realize the necessity {
doing something will get together an
do what they know should be don
there is no doubt but what the result
of concentrated, organized effor,
,,,o,ld eoon ha matariallv felt am