The Caucasian. (Shreveport, La.) 1900-192?, 1903-04-30
BIG PICTURE ADS.
Painting Them Requires Little Skill
but Implicit Obedience.


| hut Implicit Obedience.
When a nan walking along the side
walk sees another man suspended hits
feet above him painting nostrll SIX
feet long or an eyelash hVe rect lons'
the chances are ten to one lhat 'he
pedestrian will stop moment 10 Won
der how the painter, with his race 50
close to the picture, can get the eA'c'
PROPORTIONS of the human race says
tho New York Times. II any one
should tell the spectator that never III
his life until today had the man up
there tried to paint human race Tue
information would be received with
laugh of scorn. Yet it is no uncommon
thing for an ordinary sign painted 10
be employed to paint picture OF jim
DumDs or William Penn Or any ether
face used for advertising purposes.
WHY is this! Simply because 1t Is
merely a matter of measurements ana
accuracy and requires no artists Skill.
The pedestrian on the pavement doesn't
see it. but the whole wall on which the
picture is being painted is lald OH INTO
number Of squares, made by inter-
secting chalk lines. The exact spot III
each of these lines where the tip OF the
! nose or the toe Of the foot shall be IS
as fixed as is the day for the next
eclipse of the sun.
A visitor asked the head designer in
an outdoor advertising firm if it WASH
; hard to get men skillful enough to
; paint these exaggerated pictures.
in1
er, II got man who had never painted
r anything but letters in his life to put
a face twenty feet high on wall. and
d he did it as we'll as it could be DONE
l. Then he showed how the only part
). that took any skill was done in his
2 own office First he or some other de-
l. signer drew a small picture. about
\. quarter life size on a piece of square
: Cardboard When this was done, the
e piece Of cardboard was divided by pen
It Gil lines into siXty-four squares, SO that
o its form was just like that of Il checker
&c board This was given to painter
e and it was told him that each square
J. on the paper meant one fifteen fee1
e square on the wall.
Then it was easy roY the painter Il
n lay off with colored chalk squares o.
p the required size on the wall. Whe1
to he began 70 paint. he took the design
Is er's drawing with him. There wer
1t explicit directions as to colors and tn
le kinds of brushes to be used. Then
,r was only a matter of proportion.
r. the nose occupied half square on tn
"a paper, it occupied half the correspond
70 ing square on the wall. and if the but
If ton of the coat was at the intersection
n of two pencil lines. it must be at tn
o. same intersection Of the chalk lines.
no The designer said that it was yer
~ common occurrence for him to sen
10 one man to finish q picture thai al
IN other man had begun. Once he ha
three men painting the same figure
taking turn about until the job wa
complete.
m "lts purely Mecha nical.' he said. 81
Mt We catch man using his own ideas {
If trying 70 display any originality. "
ar. get rid of him Immediately. Suppos
a a man took notion into his head
,r- try a few fancy strokes and we had
en- put another man at il the next da
Wouldn't that picture be Dret1
". mess?
The average painter OF large picture
earns about $50 week. A larger So
nit airy is very rare. 1t is never hard
of get the man you want. the design
he says. because anybody that Is used
as paint brush and can make measur
ed ments is able to do the work.
Sc. |