Weekly independent. [volume] (Elko, Nev.) 1887-1914, 1903-01-02
MUST NOT LOOK NEW.
Dress Suit Cases and Hat Boxes
Damaged Before Sold.
Smart Young Trnvelc Dislike the
Attention Attracted by New APP
pearnnue-SoScI Demand
of Trunk Trade.

That characteristic OF youth which
make persons shrink from ridicuic
rs they would from Il burning brand
has been pointed out many II time.
says the Chicago TrihUuc. \ man
went into n leather store recently
where trunks, drc>s-SIit cases and
top-hat boxes were for sale. The
proprietor OF the store said. when he
asked for II suit case:
Would you like II brand new one.
or one whose appearance is some
what worn? Both are equally good.
The difference is simply a matter Of
personal choice"
"NNhy should anyone wanting n new
drcsS-suit case he satisfied with one
whose leather bears marks of wear?"
said the wuuld-be purchaser.
I'VE keep ;wo kinds" replied the
dealer, for the simple reason that
they are demanded 10y the trade.
When this particular form of grip
first came into fashion only tn,
brand new ones were sold. To offer
or cNpcct anyone I" purchase II snilcd
and battered case would seem rs all.
Surd as 10 imagine "A person buying
Il pair Of stubhcd boots.
One day a sty!ishly dressed young
man came in and said he wanted u
drCss-suit ease. We showed him va
riOu~ kinds. but he wns not satisfied.
Ut last he said: 'Thea" are good
eases. | know, but what | want is II
that doesn't look so shiny new lie
explained that il WAS nu light task
to carry u brand new d~rcsg-suit cnsc
through Il crowded street. into u
thr"ngcd railroad station, and then
lit it, in all its E~Iossincss, through
- W"lI.tll"d ear. 'Evcrybudy rubbcra
~ You and the case he said. and YOU
ir"l like n farmer At last we sue
'"rdcd III fixing up IA new case SO
'hat il looked like an old one, and he
departed happy. That put an idea
INTO our heads. and ever since we
have always kept n stock of appar-
emily secondhand grips on hand for
the satisfaction Of our customers
wh" are sensitive about ridiculr
Md, do you know. they sell rcmnrka.
lily well.
Tut, bless YOU. the drcss-suit case
isn't n marker to the top-hat case.
Nlcrc We sell Onc d~isfigurrd drcss.
SUIi case We sell three for ton hnfs
Now. the reason for this difference IL
the same that made the damaged
cases popular. We sell more grirs
ihnn We i" hat cases, leaving out of
consideration entirely those pur.
chased 10y women. who constitute one
OF our best sources of trade. There
~ something unusually personal
about Il top hat. No young man ever
assumed IL without a thrill Of self.
""nSciuusncss. II is no easy ,uattrr
Tor nm {" emerge thus attircd for
III" hfSt time on the public thorough
lHrr. One feels hat the whole wiL,
world - focusing it's eyes dircc,ly on
ia" top 81 ones head. Is il not tru.p
Wen, then You may understand bn,y
mat sam" young fellow NAV feel
"hrn he transports for the FIRST few
times n new. glowing hat case, with
brass lock shining like n pnIisbcJ
mirror in the sun. So we nre rrndy
|" supply him with one that looks
as II 1t had been through long month,
81 service both at home and abroad
YET Is really ~ new as any ON nu-
S'''NcS. | have heard 81 vnun, u,n
N''"Ing tn" cases, or dragging them
through the mud. hitting tLc,r
against picket fences, leaving tbcn
"n' III ram t" get off thnt new look
winch Is 5" distressing.
Tut here is an interesting little
commentary IN a much discusecd
r~m"'r"'"rsy. Women do NOT ear,
IN" newer the suit case the h.tt,r
,"'N Iih" II. II. 40 some" say. thew
| possess vanity. il dncs not show i,s.j,
along those lines"