The sun. [volume] (New York [N.Y.]) 1833-1916, 1903-07-19
HUMAN LADS" IN DEMAND.
More and More Ingenuity shown in Dis.
pIays I'm shop Windows.

More and more ingenuity is being shown
in the displays In shop windows intended
to catch the eyes Of passersby. One oon-
Germ in this city seeking something odd
exhibited side by side gold brick which
had been used by a Western swindler and
brick Of real gold, valued at 5000.
Another shop has excited curiosity by .
simple means. An ordinary ping pong
ball is placed in the lid Of a cheese boz,
where 1t goes around and around impSlled.
seemingly. by nothing at all. Crowds
come and crowds go and try to fathom the
cause Of the coursing Of the ball,
As matter Of fact it is the closest ap.
proach possible to humbug perpetual
motion. On close inspection 1t may be seen
that what appear to be ordinary cracks
in the wooden rim are in reality perfora-
tons through which q current of air is
forced The air striking the tiny ball i'm
pels it forward.
A pretty device used by big book stores
to draw attention is the framing Of original
drawings displayed in show windows side
by side with the latest novel, opened on the
page where the drawing ID reproduced.
But foreign entirely to the tools ordinarily
used in a drug store was an upset Wheel
barrow full Of candy displayed in the middle
Of the show window Of a druggist.
Not infrequently animals are enlisted.
as in the case OF the baby alligators, to
attract crowds. Not long ago a drug store
showed a happy young mother terrier
and her little litter Of two cropping puppies
Common as the sight OF a dog and her
youngsters must be 70 most persons, this
show window was lined from morning 10
night with all sorts Of spectators who
watched with interest every move OF the
handsome mother as she tried 10 minister
TO her babies.
Another frequent exhibit is one OF young
chickens. Often the mother is added to
the brood; But in most cases the hen
is attacked by stage fright and must be re-
moved from a show window before she
does harm 10 the young ones.
The human advertisement generally at
tracts attention. In perhaps its simplest
form it consists in hiring q pretty girl
TO sit in a show window to illustrate TO
the passing crowds the advantages Of q new
form Of comb or the latest style OF hair
brush. Or a man with hair reaching 10
the shoulders sits among an array OF bot
ties 10 advertise the virtue OF hair tonic
But it is the surprising or the puxzin9
that draws attention best Of all. The man
made up TO resemble store figure Of wax
will draw more Of a crowd than any one
else if he acts his part even but mdiner-
emily well.
For this purpose the face 10 painted with
the vivid peach hue OF the familiar dis
elay figure and, il necessary, q char
acteristic dried-out mustache 10 added,
after which it remains only 20 pad the bust
bit awkwardly with an angle hero or q
strange bump there. Then the operator
is equipped TO begin business.
He standa N fhsa shOw window aAmlYDeA
a rigid position and thereafter moves
neither hand nor muscle, save only the
inevitable winking OF the eyelids. To the
crowd the interesting proposition Is whether
the figure is real or artificial.
There is the entire makeup which sug-.
sests the unreal and there il the winking OF
Fhe eyes which is wonderfully true to life.
That is the sole problem the crowds gather
to solve. Some Of these advertising artists
do their work 80 we'll that they do not
hesitate TO add motions, always stin and
mechanical, to their display and In that
case they are able to earn considerably more
money.
One Observation-Disclosures concern
employed a clever woman artist In this
line for number of months steadily and
the effect she produced was novel. AT
one eudof the show window bath sprinkler
was suspended and sent forth shower
| OF water on the head Of a figure incased
! in a macintosh and rubber hat, made
| to match.
1t seemed at first sight as II the figure
| thus wetted were made OF wax and wound
with spring. The cheeks Of the face were
vermilion, the forehead and the temples
| and the chin We're of waxy wilderness. The
| whole figure swayed slightly back and
| forth in a graceful and yet mechanical
manner and only the winking flarge brown
eyes. made up at the lids as il painted. be-
| trayed the truth. And even after a specta-
| tor was satisfied that he was looking az a
human creature, for many minutes bis in
terest remained aroused in the long-cloaked
| figure 70 determine whether he was looking
az a man or at woman.
The human lad" is now a recognized
professional who has come to stay. One
| day he may find himself made up as a Cuban
planter, standing alongside a made-up
| Cuban belle to advertise certain brand OF
cigars. The next day he may sit astride
q $40 steed carrying a banner, made-up
| as Turk and advertising certain Turk
sh bath
That engagement finished. the artist
NAV have to procure himself the makeup
Of a green countryman, carpet bag, muddy
boots and bit Of hay, to parade up and
down near railway station to advertise
his employers, the proprietors OF nearby
hotel
A good performer can earn anywhere,
from $l2 to $50 week In this line. u !.
in this class OF work the hardest 'ad
to procure is the pretty young woman.
ITALY BARS "DAIGLON."