davidaulloa/AmericanStories huggingface dataset:
Der Deutsche correspondent. [volume] (Baltimore, Md.) 1841-1918, 1903-04-11
+ EI|>I|l>IEll}

Ginerlei, tpela' beftige o6er quds
len0e G6mer3en Der nit Rbeumatis>
mus 8e6aftete, 8ettIdgerige, SnOaIi>
be, Rriippel, 9}erpOIe, an GeuraIgie
oe;6enoe, BON &ranfbeit uebermannte
aH6 ausTte6en mag,
InSmnf,'s 3caoD &cGicf Oerftbafft
fpfprt!ac Sinoeruna.
Der Deutsche correspondent. [volume] (Baltimore, Md.) 1841-1918, 1903-04-11

10 iou CT tets bas alt6tpdbrte 6silmittsl Die Si
gernaro=Rrdutcrpilc Bel ii3 fubrcu. @TaOs an
Der Reii. fommt Der Dtlg,n Ourb ungcDobnte Goi
unD unrcgelmdBig sug.Homm,n. Dta5ijItea ouBel
Crpnuno. Die Fol1eu iuO uHDsrOau!i1tcit, iaua
r,r G,idmld, neru0ics RopfUt6 uHO aaGmeiuts
ql.bsib.iinotu Der tluqs 8sjieu0e tanu lsbt our5
ban Gjsbruub Der pcltbstauHtsu Ct &,rnarO7Rrius
tsrpilen allen obiu dHgaibrten &elOta ejusH &iegai
poribiebtn. Die 9ia,u fuo aus rciutu, 5.iltrdis
tiosn Gcdutcrn btrgeitfut uuO eutbaitca feline bem
meuiblibeu SDttm nlbt5cligtn Su5tanlcH. Slc
fnO in alien 2lpOtbefeH ju blb.u
lSiNrS1. .SESl
Der Deutsche correspondent. [volume] (Baltimore, Md.) 1841-1918, 1903-04-11

3ebntauienD Subsno ubiOlut frti6e Gier
5abl bon SuBeuO, bic Sic pttniden, q
SAVER Gates - 50 ertra erobc A.
9aber=gates, Orange, 6bocolaoe, Eibz
bon etc, ie................-....
Suppe = Gaupbcrs eonoeniirte, ale
Sorten, pro 9i6ie.. e....................
@efalstne 9eunuts ftinite
Gualitdt, egtra CROP, frii6 gefal3en,
pro 9iuno NEUTRALITY-SUSPICIOUS..
9in ID oneD 9idlcg-friidbe Stnz
buue, getpobnte bobe Gualitdt, iiib, Gez
miidt ober 9feffsreurteu, pro Qintfla=
i5e 3Sc., babe 9inte. 1
Seife Gairbauts' Gairp, por5iigli9
fir Soilette, Stiids fiir.............. 1
StreEte 6rpcerfesSeIcpb bp
Der Deutsche correspondent. [volume] (Baltimore, Md.) 1841-1918, 1903-04-11


1tuicr bsriibmter 4s@aaOuen 8otbip;in.
gBir ptrfaufen beniclben fiir..... 44c.
peilocr grobe" 1T Elm retrsr, uns
berfdli6ter 7 Sabre alter g9bisteD.
goae 8allone ....................Y2 81. 10
Qiebig's Ilal3sGrtratt, pro 6taias 1Oc.
Gin Tritbia6rsz 5tdrtuuos smittcl
p9esf Q8eiu uno Srou," pro Gla=
id)e =. NEUTRALITY-SUSPICIOUS.. 43c.
Guiucb' Stout in 6Iui6en ims
portirt, pro SuBeno. no..............S1. i. SO
9lu6euicrz9uib Bier - beibe Gti=
4 fttte, pro SuBcnO. nO.................. 6Oc.
saupion fran30fi6er Goonuc bro
|. Glai6e .................-..... 90
: s.. q. M. - Gic3 ino Die Sni=
|. tialcu ron Gurgo'5 8urc gtalt. Gas
& bette Mittsl gc0en 9ungcnleiocn, pro
6ldl0e OBSERVATION-DISCLOSURES. Hoc.
NcOi,iuii6cr Samens@cneDer
! feline Dame io1ts Obne bcnielbeu
i icin; BRO 6lai5e.. SOC.
s6Ottii8cr 8bisf:o gsrii6mte
, GjtcnbcaO Marfs pro Glui6c.....$1 %
fraubcniaft, uuoegObrener gBcin;
! pro 6lui6e .......................2 2oc.
!, Qortz, Sberrbs, 6utap5az, U(usz
catelz, RotbDeiu, 9lngelica, 8beiu>
!. Dein; sur gIugpa5l pro 6lai6e.... 25c.
sbcripoob &pe @bistib, poae
\ 9iute =. ACKNOWLEDGEMENTS. 30c.
|. Gudtailg, bette Gualitdten. 9tus=
/. Dubl uuter 6 Sorten, pro 9inte.. 49c.
! Nmoutinaoo sbUrb, in Tldidsr
! importirt, pro Glaite.. 81. 90
Der Deutsche correspondent. [volume] (Baltimore, Md.) 1841-1918, 1903-04-11
-QnGunlOniC

ober auroenert3iuouus oute mittslit 0es RcaOD
Re(ief bebanOelt tUtr0tu tpic na3tcbeHO: Gem Dos
tisnten iOuten 3pau5ig Sropien JeItcf iebc 6tunbe
in ,irsm gBcnglaie nit q9oher berdbfolgt unO bic
oon,e gruh Der 8iideu uuo bic 9orOerieite our1
bGufiqe ginrcibung unttr Dem GufluHe BON 9Reaop
Rslitf Qsbaltm Der0tu; ySedt Sea" uno 6lsti9z
brub, mlFsn berobrsidt DcrOcu, i'm ben 9ctitns
ten bel Rrdftcu Ju erbalttu, unO Die SIrme miinen
Qeleocutlb mittslf Or. GaoDups 9tusn in 8bis
tigfet geitbt iDcrotn.
Gutytuouuotu Der 0iereu Grt3ituOuug oer Sldie,
Gntsiupunq Der Giuoepeoc, GutjHnOung Der Suns
cen, puuOeu Suls 9ron6itis SapU=@tbmioistt,
Group Ratarrb, Snfluen3a, SOpti6msr3, 8abns
id1neri 9euralgic, 8beumatisuus, Scbiittelirof,
We6iclfitb,r TrOitbsuIcu, pom 6rofe angcgrifrHs
G6rpertbcile
9ie GpplitutUn ton q { oD R Iief uab
benz G6rpertbcile oOtr ben R6rprtbsilen, tuOieIbtt
Oag QtiOcu oOer Der Samsr3 ieiuen Sit bat, Oers
uriodt ioiortiQe QiuOcrurO
SuuerIi6. Gin bolbsr bis eiu Ganlsr Sbess
l6ffsl pou in sirem glaie gIdFer furirt in tDsuis
qtn Wuuteu 9tibi6mtrJcH, Grdmpic, lauren gds
ctn, Rauied, ll;btfcit SOObr,uncn, 6blafloFQz
lett, 9iarrbot Rcrp6ftdt, DIigrdue, Golt, glda
buuqen uuo ale inHerlibtn 9eibDerOcn.
Der Deutsche correspondent. [volume] (Baltimore, Md.) 1841-1918, 1903-04-11

Gebrt eie ftb6neu @cfd)enfe, Gle Sbr
fur Coupons erbaItct. Serseat nidbt,
sisfeIb en aubnbepdbrcn.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1903-02-28
Native of Rock Island.
NEWS IN OUTLINE.

John c. FelimOre. founder of the or
der of United Commercial Travellers.
is dead at Columbus, o. He was 90
years old.
Six inches of new snow at Scot
land. Tyndall and other points in
South Dakota. is the report.
Joseph keenan,, negro. was hanged
at Greenville, S. c., by the sheriff for
murder, the victim being a white man.
Mrs. Addie Williams, of Antioch,
Ills. was compelled by verdict to
pay $225 for horse-whipping James
BarnStable.
Ralph Merriam won first place in
the Oratorical contest at the Univer-
sity of Chicago.
Charles ROLES ran -horse-pOw-
er automobile siXty-two and four-fifths
miles an hour near London.
The sale of $4,000 worth of postage
stamps to Il mail order house set Il new
mark in the record of the Chicago post
Office
NJ. Rulong. Russian consul at Nit
rOvitza, Albania, was murdered by AL
banians.
Glacomo Puccini, the compC -er, was
thrown into Il raYine near Milan in
an automobile accident and his leg
was broken.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1903-02-28
Lose Heavily
By Old Game, it is Said

1t is being told about town that a
well-known man who was until re-
Gently connected with one of the rail
roads running into the city. but who
is now dwelling elsewhere, went away
leaving tri-city merchants several
hundred dollars to the bad for their
dealings with him.
Shortly before he left. it is said, he
visited number of jewelry stores in
the three cities and at each place
purchased valuable ornaments, pay
ing part down. As his position was
well known he had no difficulty in Sc
curing the terms he asked for the
payment of the balance. In this man
ner he secured probably over $500
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1903-02-28

and to receptions. The worst of il
was that when Ellis was forced to adj
init that he was married he tried to
excuse himself by saying that he hop
ed TO get a divorce. When | read that
l couldn't get to New York fast
enough.
Il found Els number i'm the tele-
phone book at the Hotel Albert, and
was soon connected with him by
phone. l disguised my voice. When
he asked who / was l gave the name
of young woman in Davenport who,
Il thought, he would be glad to see l.
made no mistake. He wanted to
know where he could meet me. l
don't remember all the foolish things
he said. | made an appointment for
the evening. / can tell you he wasn't
glad to see me. There were several
people sitting around and am afraid
that what l said didn't sound very
nice. 1t made me so angry to think
Of his leaving me for another, and
taking my money. and then flirting
about and talking of divorcing me
when he was found out. He didn't
wait for me to finish with him.
Girls Parents Indignant
/ Friends of Mr.. and Mrs. ePringle are
indignant at Els deception. Their
daughter. to whom Ells-was paying
attention, is onfy12I years Of age, and
her rare beauty has attracted many
admirers. 1t was only the fear of
notoriety that prevented her father
from administering sound thrash
ing TO Els the night the confession
was forced from him.
I'VE are deeply chagrined," said
Mrs. Pringle last night, but we are
nevertheless thankful that we have
found ELS out. We have warned all
our friends who met MIR. ELS of his
true character
Efforts are being made by ELS
| friends to have the wife withdraw the
charge. She declines and says she will
press it to the end.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1903-02-28
British Cruiser . Record Breaker.

The new armored cruiser recently
built for the British government is Il
record breaker, having developed the
fastest speed of any vessel in their
navy. In medicine, however, we have
the record breaker in Hostctter's
stomach Bitters. Introduced over
fifty years ago, it has forged ahead
until today finds it occupying the
foremost position as family remedy,
and is used largely to the exclusion
of all others. Don't fail to try bot
tie, especially il you are weak and
run down or suffer from poor appe-
tite, heartburn, belching, nausea,
headache, indigestion, dyspepsia or
constipation. 1t cannot help but do
you good, and if taken regularly will
surely restore you to perfect health.
The genuine must have our private
stamp over the neck of the bottle. Re
fuse all limitations.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1903-02-28
Ellis IS ARRESTED
Wife Charges Former Rock Is
lander With Abandon
ment.
BscAPADE CAUSES A SENSATION
How Husband is Trapped by His
Spouse-Tell-Tale
Letter.

Martin Il. Ellis, whose escapatle was
mentioned in yesterdays Argus, has
been arrested in New York City ON
charge of wife abandonment. Mrs.
Bird Willey-Ells is a Davenport girl
born and bred. For many years she
Durham millinery stores. She mar
ried ''AIarney" ELS, of Rock Island,
several years ago. Last summer they
lived in ST. Louis, but she returned to
Davenport because she said that she
did not care to live longer in hotels
and her husband was obliged to go to
New York to make his headquarters.
She probably wishes now that she had
accompanied her husband.
Letter That Causes Trouble.
The following letter to Chief Mar
tens, of Davenport, started all the
fuss:
New York. Dec. s, fs92.-My Dear
Sir: l beg to ask your valuable as
sistance in a matter pertaining to my
family, and | trust you will grant me
whatever assistance that is within
your power.
For some months past my daugh-
ter has been receiving the attentions
of a man named Marney Els. now
resident of New York City. Through
an accident | have learned he is Il
married man and that his wife is a
resident of Davenport. Iowa. VIII YOU
kindly ascertain. if possible, what the
relations are existing between them.
if divorced or separated, if any chill
dren. etc. | should be very much
pleased if YOU can locate his wife, to
be put in communication with her.
Thanking you in advance for what
ever You may do for me, | am very
respectfully yours,
'WILLTAM b. PRINGLE.
''200 West 106th ST.. New York City.
up. 81 have since learned that his
parents reside in Rock Island, III. He
is Il man about "a or IS, clean shaven,
and quite bald for a man Of his years.
NV. b. P''
Mrs. ELS, who has lived with her
parents on Perry street, Davenport,
since the departure of her husband
for New York, departed for that place
early this week after thoroughly in
vestigating the letter printed above.
Mrs Els story.
Mrs Ellis said to u New York re
porter last night: when Chief of
| Police Martens showed me Mr.. Prin-
| giles letter ] didn't believe his state
ments, so | wrote to Mr.. Pringle He
replied that my husband had been
coming to his house for upwards of
four months, and had frequently din
ed there, and that, believing he was
a lonesome bachelor, they had invited
him to eat his Thanksgiving dinner
with them. Mr.. Pringle added that
Els had taken his daughter to church
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1903-02-28
iENEsEo COUPLE Welded
BEFORE A CONGREGATION

Somewhat unusual were the circum-
stances under which Herman f. Jams
sen ana Miss Lulu Oft, Of Geneseo
were married last evening. The hap
ply event took place at the First Meth.
odist church at the close of the revi-
val services in progress there under
Rev. c. Fenwick Reed. Rev. II. b. Will
liams, the pastor, performing the GER
emory. a considerable portion of
the congregation, learning that we'd
ding was to be celebrated, remained
and witnessed it. Mr.. and Mrs
Jansen took late train to Geneseo
where the groom is engaged in the
management of livery and feed sta
BILE.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1903-02-28

worth of valuable jewelry.
His removal from the city, while
sudden, was covered by 4 ruse that
kept his creditors in the dark as to
his movements and he had been gone
a matter of about two weeks before
they began to awaken to the nature
of the game that had been played
upon them. Now it is said the party's
best friends do not know where he is.
Under the circumstances, if he
were located. those whom he has left
in the Iurch would have no recourse
but through a civil action and the
chances of getting their money back
by that process would appear to be
rather small.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1903-02-28

One Minute Cough Cure gives relief
in one minute, because it kills the
microbe which tickles the mucous
membrane, causing the cough, and al
the same time clears the phlegm,
draws out the inflammation and heals
and soothes the affected parts. One
Minute Cough Cure strengthens the
lungs, wards off pneumonia and is a
harmless and never failing cure in all
durable cases of coughs, colds and
Group. One Minute Cough Cure is
pleasant to take, harmless and good
alike for young and old.
Harper House pharmacy; A. j.
Riess drug store, corner Seventh ave-
nue. and Twenty-seventh street.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1903-02-28
COUNTY TEMPLE.
Transfara


Feb. 27.-Anna II. Palmquist to
Thomas II. Brown, tract by metes
and bounds, e1a, nwH, b, IS, lie, and
tract by metes and bounds, e%, swA,
81. Is, lie, $14,760.
Myra y. Smith and Frank c. Coop
er to Thomas H. Brown, lot Z, NJ. a.
SINNERS subdiv., 81 acres of w 81
acres, neH, 81, IS, lie, $3.50.
Marvin j. Skinner to Thomas Ii
Brown, tract by metes and bounds,
neH, 81, Is, lie, $3,7O0.
Ida Il. Ziegler to Emil Olsen, part
lot >, and lots }, 4, ), 6, and s, block
q. G. II. Ambroes' add, Port Byron
$475.
Joseph ii. Free to Theresa NJ. Free,
part lot 1. block ., Thompson & Wells
add, Rock Island, S1,100.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1903-02-28
BETTER Than Gold

II was troubled for several years
with chronic Indigestion and nervous
debility" writes +. j. Green, of Ian
caster. n ii. No remedy helped me
until ] began using Electric Bitters
which did me more good than all the
medicines / ever used. They have al
SO kept my wife in excellent health
for years. She says Electric Bitters
are just splendid for female troubles;
that they are grand tonic and invig-
orator for weak, run down women
No other medicine can take its place
in our family" Try them. Only sc
cents Satisfaction guaranteed by
Hartz & Ullemeyer.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1903-02-28
pMUsCATINE VICTORIOUS
IN BASKETBALL GAME

The Rock Island high school basll-
ethall team played at Muscatine last
evening with the high school team of
that place and was defeated, 81 to 27.
The Muscatine boys have Il strong ag-
gregation and they are used to prac-
ticing on the waXed floor on which
last evenings game was played, a fact
that gave them great handicap.
The date of the debate between the
Rock Island and Davenport high
schools which will be held in this city
on the union labor question has been
fixed for Friday evening, April II.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1903-02-28
Taxes Due

Taxes for the year 1902 are now
due. Parties having no real estate
will be expected to pay their personal
property tax without delay. The law
in regard to the collection of person
al tax will be strictly enforced if
prompt payment is not made. Office
with S. S. Hull, real estate and insur-
ance agent, room Is, Mitchell & Lynde
building. j. w. TUBES,
Township Collector.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1903-02-28
The Easy PHI.

DeWitt's Little Early Risers do not
grippe nor weaken the system. They
cure biliousness, jaundice, constipa-
ton and inactive liyers, by arousing
the secretions, moving the bowels
gently, yet effectualIy, and giving
such tone and strength to the glands
of the stomach, liver and bowels
that the cause of the trouble is re-
moved entirely. These famous little
pills exert decided tonic effect upon
the organs involved, and if their use
is continued for a few days there will
be no trace of the trouble.
Harper House pharmacy; A. J.
Riess drug store, corner Seventh ave
nue. and Twenty-seventh street.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1903-02-28
Mothers Recommendation.

81 have used Chamberlain's Cough
Remedy for a number of years and
have no hesitancy in saying that it is
the best remedy for coughs, colds
and Group L have ever used in my fam
lily. L have not words to express my
confidence in this remedy. Mrs. j.
A. Moore, North Star, Mich. For sale
by all druggists.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1903-02-28

You've seen hand-painted women.
You've seen others with natures
roses on their cheeks. Which looks
the best? Rocky Mountain Tea brings
real, lasting beauty. Never washes
off. 35c. L. III. Thomas pharmacy.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1903-02-28

All the news all the time-Ths
Argus.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1903-02-28
KlLLEDON THE RAIL
Lawrence Fender, Formerly oi
This City, Fatally Hurt
at Blue Island.
FOREMAN OF RAILROAD YARDS
For Many Years Connected With the
Rock Island
system.

Relatives in this city late yesterday
afternoon received the shocking intel
Ggence that Lawrence Fender, for
mer resident of this city and for years
night foreman of the Rock Island
railroad yard at Blue Island, had been
seriously hurt in a railway accident
4 short time later another message
announced that he had died in Il hos
pital No details were given.
AS soon as possible the members of
the family living here left for Chi
cago.
Native of Rock Island.
Deceased was son of Michael Pen
der. of this city, and was about AZ
years of age. He was born here and
first became connected with the rail
way company here, and 20 years ago
removed to Blue Island, rising in time
to the responsible position of foreman
of the yards there.
The surviving relatives are John H.,
Thomas y. and the Misses Marguerite
and Mary Pender, of this city, and
Miss Anna Fender. of Denver, be-
sides wife and two children living
at Chicago.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1903-02-28

now Are Your KidneysS
Dr Hohbs' 9paFagus Pills cure all kidney ills. sam
DE free. Add. Sterling Kennedy Co, Chicago or y.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1903-02-28
Fidelity Loan Company.

Lynde block,R 6
telephone COLL
Fergus County argus. [volume] (Lewistown, Mont.) 1886-1946, 1903-12-02

been one of the most prosperous he
has ever experienced. His vegetable
crop was good and he had no difficult
ty in disposing of everything he rails
ed. In fact the demand was greater
than he could supply and in order to
be prepared for an increased number
of patrons he will double his acreage
next year. He is now c%ultiyating go
acres, but in the spring will use 40
acres for the raising OF vegetables.
This year MIR. Barney raised about
fifteen different kinds of vegetables
and grains and of many kinds he rails
ed several varieties. That each va.
riety was OF high grade was shown
by the display which he had at the
Fergus county fair in September. He
was awarded first prize for a general
display and in addition to the prize
given by the fair association, he re-
ceived a prize of S. from the A. w.
Atlee Burpee Seed company, of Phil.
adelphia. This company gives this
amount OF money TO anyone winning
first prize for a general display OF
vegetables at any county or state fair
In the country. Mr.. Barney says that
Fergus county will have a vegetable
display at the state fair next year, as
he intends TO make an exhibit II pos
sible.
Fergus County argus. [volume] (Lewistown, Mont.) 1886-1946, 1903-12-02
WERE BOYS TOGETHER.
Five Future Senators Worked in the
Same Neighborhood in New York.

Senator Henry NJ. Teller. of Colo
RADIO. who has been prominent in the
current session OF congress, Is the
last of an interesting group which
was known in the senate as the big
Six The others were Senator Cam.
cron. born in Livingston county. n. Y,
in 1926, and admitted to the senate
from Wisconsin March (, 1875; Sen
a'or Herman, born in Tyrone, \. y"
In 1916, and admitted TO the senate
from New York March 1. 1875: Sena-
tor Chatfee. born in Niagara county,
n. Y, in 1925, and admitted TO the
senate from Colorado December I.
1876: Senator Mcpherson. born In
Livingston county. n. Y. in 1888, and
admitted to the senate from New Jer-
sey In 1877; Senator Beck, born in
Scotland in 1922. and, after drifting
to New York and later to Kentucky.
Fergus County argus. [volume] (Lewistown, Mont.) 1886-1946, 1903-12-02
One Woman Among the Thousands

One Woman Among the Thousands.
We received a letter from Way
cross, Georgia, a few days ago, from
a lady who has lived there for years.
She writes us that she had been
troubled with female complaint for a
long time, until she was reduced to
almost a shadow. II affected her
mind, she tould not remember any.
thing. would get confused and so ner-
vous and Irritable she could hardly
sleep. She described her case as m
similar to thousands of other women,
and then ends the letter by saying
she had gained Is pounds last month,
and never felt better in her life, hav'
ing no trace of her former troubles,
slept well and ate her meals with a
relish. This lady commenced the use
of DR.. Gums Blood and Nerve Ton
ic Just six weeks before she wrote the
letter, from which we copy the above,
This tonic is in tablet form, and
should be taken right after meals. II
turns the food you eat into strong,
rich blood, making solid flesh, and
feeding the nerves, curing disease by
making healthy flesh. Pale, weak,
thin people should use this tonic. Sold
by all druggists for rs cents per box,
or three boxes for $500. Sent post
paid on receipt Of price. Address DIR.
Bosanke Co., Philadelphia, Pa. For
sale by Delxell Drug Co.. Lewistown,
Mont.
Fergus County argus. [volume] (Lewistown, Mont.) 1886-1946, 1903-12-02
ALL GOOD HINTS.
Results Are the Only Thing That
Count in Advertising.

Count IN Advertising.
In preparing the daily or weekly
advertisement the first thing is to get
the data. In going to each depart
ment to get the articles to be adver-
tised. you should get a complete de.
scription of them-have the sales
man point out all the good qualities
of the coat just the same as ii you
were a customer, and were going to
buy IL. AS you go, jot down all bright
sa yings about the goods that come to
your mind-unless you do you may
forget them by the time you are
ready to write. Get all the informa.
ton you can from every source; have
il so that when you begin to write,
your thoughts will be fairly showing
each other out at the point OF your
pencil.
Headlines have a two.fold import,
ance: they are to catch the eye and
to the subject Of your talk.
The headline that gives no intimatiou
of what is to follow is weak in a
very essential point. The minister
who would as his theme
Your Souls Salvation" and then talk
horse racing. would not make much
OF a success as a minister. The same
principle applies To your advertising
The closer the catch line is connect
I'd in a bright way with the descrip
ton that follows, the better and the
stronger your advertisement will be
A good deal has already been said
about descriptions. but II cannot bt
too deeply impressed upon the begin
ner's mind that the description must
be thorough and Gccurate-make the
article stand out before your readers
eyes.
The placing of your advertising is {
more than important item. Most ol
the failures in advertising come from
this one mistake. One good establish
cd newspaper with a known circula
ton Is worth a dozen of the cheaper
90 ones. The merchant who put!
his advertisement in every school
church and society program. rape.
aud folder. should not charge it Il
the advertising department; h,
should charge il up 10 profit and los.
ON the loss side. For the HON,
work examine your own advertise
ments and those you find in paper
and magazines, to see If the catcl
lines are in harmony with the descrip
lions. Ro-write them, making then
NOR appropriate Whites Sayings.