St. Johnsbury Caledonian. [volume] (St. Johnsbury, Vt.) 1867-1919, 1903-09-02
California Oil as an investment.

In every investment OF whatUer ma
ture; whether industrial stocks, Railroad
stocks or bonds, municipal bo,ds o.
mortgages of any kind on real estate
tnere are few fundamental principle.
winch should never be lost sight of (
LIST. II an industrial; are the good:
produced OF such nature as to evenru
ally become-if not already--a staple
article OF commerce, insuring long lift to
the Industry VI
End. Is there a steady demand and
ready market with good margin Of
profit for the goods turned out; and
Is tne market field large one, capable
OF much further growth?
sra. Is the management capable and
educated to the business; honest and
strenuous-the kind that do things?
4th. II an industrial; is the capitali-
eaton rightly proportional to the in
trinsic value OF the property of the cor
poration?
1t may not be an easy matter to ascer.
tain the true condition OF CORPORA t;on
on all these points; but by persistent
eHort result approximating the truth
may be reached. Ut
II you decide on thorough investiea.
tion that these four questions should be
answered in the affirmative; then Won
may conclude that you have something
OF merit, which deserves your further
consideration.
Before going further at this time: let
us turn the "search.lieht of publicity, ON
the subject in california OIL
ana take the California Fortune Oil Co..
as an illustration, and see how nearly
our tour fundamental questions can be
answered affirmatively
LIST. Petroleum OIL has been a promi-
aent staple article of commerce for the
past forty years--is in general use all
over the world; and being Utilized for
new purposes every year,
IND. The demand greatly exceeds the
'upply; and many large fortunes have |
,een accumulated from the profits de.
lved from handling it.
ord. The management of the Califor.
ia Fortune Co., is all that can be de.
RED honest - capable ~ economical -
no, the tact that this company has
TODD successfully the test of nearly three
ears OF great depression in the oil in.
ustry; lack Of transportation and a
ongested market-oil bringing only 1oc
er barrel-while hundreds of other com.
anies not so well managed have been
riven out OF existence; is a sufficient
ROOF OF efficiency OF management.
4tn. Is the capitalization moderate?
the intrinsic value there? Most Ger.
AMY. AS matter of fact, the amount
oil which the eighty acres now be;np
eveloped in the Sunset District is cana.
e OF producing in single year, will, at
'esent prices-3Oc. per barrel-pay more
ian double the entire capitalization of
e company; to say nothing of the
naming 800 acres yet undeveloped.
snow us a California Oil Co.. with
'od productive proven oil land. trans.
'rtation facilities, with good honest
renuous management; and we will
owyou an investment whichis WORTHY
{ patronage OF either large or small
Vestors; but is particularly attractive {
me small investor who has from sos
$ooo, the income of which at 3 per
1T amounts to SO little as to be hardly ,
birth mentioning; while ;f /
oil stock in its. early stages before it I
aches q a:-:A-ad basis, and afterward
IS rom 48 per cent. to 800 per cent.
's many OF them are doing today-it
NY amounts to enough to be worth )
t'c,lnag, and in few years if properly
ed tor, makes sum sufficient to be a /
able staff on which to lean in declining
lrs.
Ito be continued