Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1903-12-26

containing the "25 varieties" with which
he had started out young Wrench be-
gan, one day, on the uphill task of get
ting the obstinate conservative London
tradesman 10 do something new
lie struck oil at the first statloner's,
getting an order for IS cents worth OF
cards. But all the rest of the day he
tramped about from shop to shop and
didn't get single order. II was pretty
humiliating business. for often he had
to wait for half an hour or more be-
tore the tradesman would talk To him,
and often then he had TO submit to a
snubbing. He spent whole days I'm
trudging around London making lists
OF small shops TO be visited. and more
days In doing the visiting, once In n
while being encoura ged with small or
der-on trial, But he had to keen n
mighty grip on his pride all the time.
one day, according 10 the young man,
he had been "canvasslng" up I'm the
neighborhood of Paddington station
and, regularly done up, had gone into
the station I'm quest of cup OF tea.
You know" he said, that PaddIngton
Is the station at which all the men from
oxford arrive when they come up for
the football aud the week end. This
happened 10 be Saturday, and, by Joye
chaps that | knew. And when | saw
them, all well dressed and with nothing
TO do but enjoy life, II made me feel
pretty small. and | tell you, i tried 10
hide that sample case OF mine Under
my arm, and got out as soon as posi-
BILE"
FIRST MONTHS BUSINESS, 81.
Wrench's first employe was an Office
boy az a wage of $l15 a week. who
looked after the establishment" while
the proprietor was out canvassing. This
when, as a reward for his labors, the
young man actually had got few
shops as regular customers. Then he
managed TO get part Of the time OF
photographer In order to get fresh
subjects for further cards. and finally
felt justified I'm hiring regular drum
mer' TO push the company's wares.
The young man had started out I'm Sep.
temher, 1900, and the firms" first real
business month was January, 1901. In
that month, exactly 500 cards were sold
tine business done amounting to pre-
cisely s5. After that. however. things
began 10 pick up, Ii was slow work
business coming in terribly small single
orders from little shops, but II kept on
coming,
HE HAD A PULL
Wrench says that In those days. no
got down 70 his office at $40 I'm the
morning and was there nearly always
until midnight. And he was all bust
ness! He told me that once when he
was invited TO fashionable house
party out IN the country somewhere.
MS railway fare was ~ shillinRs and
sixpence, but he managed to get enough
orders for postcards IN the town where
his friends lived 10 bring I'm 81 shillings
and siXpence. Not long after, Wrench
round that In none Of the historical
buildings In London and the vicinity
most visited by tourists were postcards
on sale giving views OF the places. SO.
win the assistance OF his fathers on
cial pull, he prevailed on tho royal Office
OF works 20 allow him TO place the
wrench Series" on sale at these pal
aces churches and what not, and The
result was that probably hundreds az
folk In America had postcards OF the
Abbey the Tower and Hampton Court
Palace sent To them. and TINT the BUSH
ness enjoyed another boom.
il2,O0OoOO CARDS A YEAR.
Wrench Is brimnil Of ideas. and there
IL no doubt that the simply phenome-
nal Increase that has taken place In
the picture post card trade I'm this conn
try IN the last three years h due largo
~ to the attractiveness of the designs
which he has introduced. When The
young man commenced business. Tho
British postoiiice had to deal with only
ABOUT a million picture postcards