The Minneapolis journal. [volume] (Minneapolis, Minn.) 1888-1939, 1903-04-18
JUST ~BETLUEEN YoU IND ME.

JUST ~BETLDEEN TOU IND NE r
advertising designs The is growing better all the
every there is newcomer into the ranks
wanted in the
signs just what mechanical drawbacks he has TO aow
for There is attering belief abroad in Junordom
original be exactly what 1t
ought make it right in the
reproduction. Unfortunately for this faith OF the pro-
reproduction photography and everybody
knows that photograph is quite good as the orig
ina that what good in the design still less good
Hence, printing cut and distinct
All illustrations should be neat There should be no
should not be line drawn without some good
reason for it's being. * -s..-
you what put in than collection Of
in just to fill without reason for their
being. - 5.-.... ~. ~~-- = =.
designs themselves. The list each week
includes four classes of work those which are good
sements; Illustrations those which
and those which impossible in any OF
these lines. ~"..
thing loud. Hence the first thought
should be the wordng after that should come the
design will fit the wording and strengthen it.
noticed these distinctions much in the advertisements
this week The work whole unusually good
Of view, but several that exceed
long quite short advertising as ad
the order of bookcover design
something appropriate illustration with merely the
address Of the advertiser. -
Let this matter of what makes good adver-
tisement you personally Suppose you merchant
something that want SELL Do think that
you giving and address and
attractive way? Would not tell their good points?
keep the public informed to bar
gains Well, that is just what ought to
design advertisement in these contests
sit down to work out design put
yourself place who to design
something assist iii selling what he has to Offer and then
try these things out in to catch the
public. -: - .-.-.z.1--
Last week, something spelling that
in the columns Of The Journal This change
merely with that adopted by the best publications,
time if do not want to spell the twelve
that need not do SO in your papers, They
will BIS spelled way in Journal Junior, matter
write but if do not wish to change from
will not be obliged to do so in order to
Except for the words thru
list has been spelled this for long
time in the best SO that the change not really
radical after all. -
been unfavorable to tramps in the
probably few of the Juniors have been out
spring their heads out into
inhospitabe air. Have tried having amateur
wild woods garden your home? The next time
few twigs from various bushes and trees add
ing apple and other fruit trees
these all in containing water and set
them sunny window and then watch for the results
will see the budding OF the leaves and
the unfolding Of the blossoms :
Then the very next you go the dig
up OF earth and put 1t into flower pot or
box being careful break the crust Water it
fully and watch to see what win come Such
patch full OF possibilities in the flower
line, warmth and moisture to develop them
know of that 90 not peneVe IN allowing
things to discourage accomplishment of
work that out The best example
of what pure grit accomplish in the
nsuprabe obstacles the story told OF the builders
of the tunnel which is being cut thru the Alps
between found that the deeper
they dug smplon mountain the hotter it grew
Finally, unbearabe that the men had
to stop work. discovered that the heat
from that tricked down thru the rocks At first
it supposed boiling the OF the
trouble Investigation that merely the friction
dripping dripping from the top OF the mountain
thru its interior temperature from snowcod
boiling
For a time If the line Of the tunnel Would
Then the clever. determined engineer
set to hot They pped the
of hot water flowing
minute This DONE they harnessed this i'm
nense flow work refrigerang plants and coli
air bellows the could to work again. in spit
Of its presence mountain This successful
that the engineers still further and chained it to drill
and boring machines dig the