The St. Louis Republic. [volume] (St. Louis, Mo.) 1888-1919, 1903-01-25

Inc Grcat sire OF the E.. d. Arnold a
A remark to the writer a few days ago.,
when he admired the costly furnishing and
magnificent equipment of the great floor of
Offices now occupied by f. J. Arnold & Co.
in the Benoist building. has a vast amount
Of significance TO the thousands OF patrons
of that company as well as the many who
have practically idle money. be it $50 or sew
eraI times that amount. who would increase
its earning capacity.
Replying to the statement that the new
decorations. conveniences and arrangements
Of the offices were more than handsome and
costly, the office manager said:
THE FINE OFFICES.
Yes. We think we have handsome offices.
but then you must recollect that this is our
home. We are here to stay. We have Il
pardonable pride In the success Of our bust
ness and the proportions it has reached. our
offices are but in keeping with all other
, conditions of our business. We should have
a home like this. We have earned it and
can well afford it. Costly in one way as it
is. In another the cost is but a trifle. Just
imagine this cost. and then distribute it
amdng the 1905 subscribers of e. ]. Arnold
& @: see what a trifie the proportionate
a"c kANAANo We pa tHNaA SuD
scribe6"
GOOD INVESTMENTS.
TIL statement furnishes food for no small
amopnt Of profitable reflection. Permanently
and Ssecuritv are necessarily the keystone
CONSIDERATIONS in every investment, and it
is nd possibIe to imagine any other business
to Which this condition is more applicable
than to turf investment.
HUM OF BUSINESS.
Ore9s impressed by the vast extent Of the
busit4ss of f. J. Arnold & Co. on visiting
theft offices. There is the hustle and hum
OF business everywhere, the hurrying back
and forth of employees. each with his or
her particular work. and the constant COM
ing and going of investors. The whole
CONSTITUTES Il well-disc.plined office
force. handling well 4 mammoth business
enterprise. While the details Of the great
daily earnings of this firm are Of necessity
visible only to those at the scene CT its
investments. they are well characucrized by
the thorough system. careful management
and instant regard for every detail, which
strike the observer at once in their offices.
To one who is fortunate enough 10 have
more money than his daily wants n~ecessi-
tate. and still moro fortunate to have 1t
Nv "4Ai lie d. <hlIlOlu az %, earning n
handsome dividend every week. there is
something reassuring in an inspection of
their offices. This something is perhaps as
well expressed as any other way by the
remark Of a lady who recently invested
500. She said to the writer: We'll. OF
course L knew L am promised larger divi-
dend4 by other concerns. but l want 10
sleep well. and not dream that L awoke
one morning 90 find all my money gone. 1
took my money out OF a bank to deposit IT
wtthSG. J. Arnold &, Co. i tried hard to get
my confidence up to the point OF investing
IT with other concerns that advertise TO
pay larger dividends. but 1 couldn't co 1t.
! can leave 1t with Arnold e Co. with the
same feeling of confidence that 1 left it I'm
the bank and with many times the profit
to ma"
CONFIDENCE IS STRONG.
This confidence IS supported by all the
facts which establish confidence in any
other enterprise. 1t Is not tho result of
promise. but of performance. 1t has been
earned by prudent and successful InaLase-
ment the ability TO know when and how
10 invest and the possession Of the rare
elemsnts OF adaptability TO the business.
To-day the possession Of great capital per
mits Eand offers the best opportunity for
earning great profits. From a modest be-
ginning over four years ago. the earnings
of tf1a firm have steadily increased. Better
skilled and equipped in every manner now,
one can form no other rational conclusion
than; that its earning capacity IS even more
than scorrespondingly increased. This is but
a bitso business reasoning. N which any
person who gives the matter thought must
indrlse.
QTHER COMPANIES METHODS.
Then are a number o: Embarrassment
comupnies promising TO pay from invisible
sources larger dividends than i. J. Arnold
& Co.. but of them little need be said. and
that fer the reason that there is but little
TO b said. Rivalry implies some sort of
e7ua1fy. and in no respect does the country
offerfto-day the equal or even an approach
to ifsof this firm. Attractive advertising
Goes mot mean that the money 1t secures
will ~ probably invested. nor that IT is
s~afeeNarded by an ever-growing reserve
fundFN will not create opportunities where
none $Kist for the profitable employment Of
the money. TO pay large. dividends
cen only be fulfilled by earning those divi-
dendA These promises do not give a bust
nesa concern strength. s~olvency and envi-
able reputation. 1t takes the test Of time.