The Birmingham age-herald., 1903-01-30
Gen. Charles H. Taylor Speaks
 on Journalism at Banquet
DESCRIBES THE GROWTH
Says Papers Are Not Too Large for Business Men and Shows That They Are the Best Medium
 for Advertising.

H. Taylor, the publisher of the Boston Globe, was the principal speaker at the banquet tonight of the Louisville Board of Trade. General Taylor, who Is making his first trip to Kentucky and who spent the day in visiting the points of interest about Louisville in company with group of local business men, was given hearty welcome by those assembled at the ban quet. He said:
 "Journalism is a topic on which Louis- ville of all places, should need no in structlon, but in which she should have a proud and intelligent interest. Here Prentiss, that brilliant pioneer, and, like myself, a New Englander, helped blaze the way for the modern newspapers, and here in true apostolic succession, Henry Watterson has won honor for my call ing and renown for your city Among the great editors of the old school, Colonel Watterson was the peer of the greatest, while we of the present day proudly hail him as the ever youthful and always unrivaled leader of our journalistic 400.
 Change In Journalism.
 "The change In journalism which has come during his time and mine was very well described by my old friend, John Rus sell Young, few years ago, when he said: The press eis no longer the ex- pression of personal power. Thirty or forty years ago the newspaper was teacher the voice of one thinker, one leader. Now it is a university. As much intellect is needed to disseminate jour- nal as to govern Harvard or Yale The fv sheets of the earlier days have given place to daily volume which emeodies inc genius of the artist, the writer the artifcer and the statesman"
 "Some people complain that our news naners are too large. This objection is difficult to meet for the simple reason that it is so unusual for customer to make A fuss because he is getting too much for his money.
 "rhe expanded and expanding news raper aims to meet the wants of all classes, and this is what small news paper could not do. Truly, the small pa pers would be a powerful rouser or pup lie curiosity. but believe me it would sat- isfy no one least of all the busy man. We hear from time to time that the news paners of the day are too large for thls busv man. I don't believe it. The busy man is just the man for the big newspa- ner as he is for other big things ana most of the busy men of my acquaintance go through two and three and four news papers every day. They know how to dispatch their reading asi they know how to dispatch all their affairs, and If l could be guilty of the folly of putting small paper on the market I should not look tf tIaa nf business.
 Best Advertising Medium.
 "So much for the readers. How about the advertiser? The daily newspaper Is the best medium through which advertisers can reach their patrons and increase their sales and profits. If you print from 20 to 200 columns of advertising in single is- sue, how can you do it m a small news paper? The whole proposition Is so ab- surd that it is astonishing that intelli- gent people persist in making 1t topic of public discussion. We are living now m an age of large things. In other words, gentlemen, this is no longer a fonr-page world and a four-page civilization, and I think we are all glad of it.'
 The speaker then showed that we can never have the ideal newspaper because journalists like clergymen, lawyers, phy- sfcianS and business men, are all human, with the emotions which must cont. ol them in all of their work. He explained the growth of the Sunday newspaper, which is merely meeting the expanding wants of the reader and the advertiser
 The speaker also touched upon tie charge that daily papers publish too much of crime and scandal. In presenting a mirror of the events of a day it Is im- possible not to include such events with in decent limitations because people de- mand all kinds of news in their locali- ties.
 He said: "The people themselves are the real l,sensationalists, though unconscious of 1t. All the first reports of bank failures, terrible accidents, fires, etc., which are usually fearfully exaggerated, are started by the people themselves, and grow in size as they fly from mouth to mouth. The intelligent reporter gets at the facts and the newspaper comes out with the truth and sets thousand wild rumors at rest"