The Hawaiian gazette. [volume] (Honolulu [Oahu, Hawaii]) 1865-1918, 1903-11-03
IAN ISLAND PARAD|SE!"
The Royal Hawaiian Hotel Co.'S New
Folder.
An Artistic Piece Of Advertising Matter.

Under the above title the manage
ment of the Royal Hawaiian Hotel has
just issued very attractive folder
for distribution on the mainland and
in the Orient. Though primarily a
hotel advertisement. it is also some
thing more, as the authors have rec
osnized that in order to attract people
to a particular hotel they must first
be interested in the Islands. The IN
formation given for this purpose is i
very judicious selection-eloquent, brief
and 10 the point. The front page is
entirely free from hotel advertise
ments, the words Honolulu" and 'Ha-
waii' being brought out prominently
and followed by a surf-riding scene
under Diamond Head THE Toulisr :"
THE Investor" and The Home seek
err" are each addressed as a class, and
the charms of Honolulu, its perpetual
summer, its exemption from oppressive
heat, sunstroke, hurricanes, floods,
frosts and venomous reptiles are duly
emphasized.
The leading line of the Hawaiian
Hotel advertisement,
I'm THE SHADE OF THE PALMS.
is particularly appropriate to that
beautiful hosiery, which is truthfully
described as having "a wealth of trop-
ical foliage overhanging its broad, cool
verandas" and famed by the gentle
trade Winds" These features are il
Illustrated by an excellent photogr&vure
of the front entrance.
THE ROYAL HAWAIIAN HOTEL
is described as being on the European
and table dhote plan-a stone and
concrete building. absolutely fire proof,
erected by the Hawaiian government.
deliberately furnished throughout;
plumbing strictly up to date; excep-
tionally fine artesian water: individ-
ual cottages; electric lights and tele-
phones IN every room; all modern con-
veniences; cuisine and wine list un.
excelled; broad, cool verandas and pri-
vate baths to every bedroom. Cable
address, Royal" Special rates to Of
ticers of the Army and Navy and their
families.
THE WAIKIKI SEASIDE HOTEL,
with its ten acres of grounds, its
clean, white sandy beach, it's bathing
and surf-riding parties every month
in the year" is fittingly described as
"A RO.LANTIC SPOT"
inseparably linked with the feudal his
tory of by gone days! The site of the
former seaside retreat of the old Ha-
waitan Kings, 1t stands in a grove of
stately cocoanut and date palms, some
of which We're planted by these grand
old monarchs four centuries ago, and
rear their lofty plumes to a height of
nearly $50 feet"
Following this description is a group
of waving palms eminently calculated
TO awaken the interest of visitors from !
northern climes.
The literary portion of the folder Is !
well adapted to the purpose in view, !
and some of the paragraphs are worthy !
of reproduction here and We quote the ,
THE SCENERY OF HAWAII
IL admitted by travellers to be /
OF its kind any
where else in the world rich
lowlands and valleys, luXuriant for
ests, stupendous gorges and waterfalls,
historic caves, gorgeous sunsets; and
every scene, whether of tropical beauty
or sublime grandeur, is encircled and
offset by vast expanse of ocean
Long before these sunny isles were ad-
United into the Union of the United
States,
NJ X TWAIN
wrote of them"
No other land in all the world has
any deep, strong charm for me but
that one: no other land could so long /
Ingly and beseechingly haunt me
sleeping and waking, through more
than half a lifetime. as that one has
lone. Other things leave me. but 1t
ibides; other things change, but 1t re-
mains the same. For me its balmy u