The Evening statesman. [volume] (Walla Walla, Wash.) 1903-1910, 1903-12-10
TE{E EVENING PAPER LEADS.

Beginning tomorrow and ending
Monday night the daily Statesman can
be secured for one year by the pay
ment of $3.50 in advance. The regu-
lar price of the paper is 60 cents a
month or at the rate of $3.50 year.
Subscribers taking advantage of the
Statesman'S great offer Will save $50
a year. In no way can the citizen who
cares to keep informed on local events
and the news of the world give him.
self more genuine Christmas JOY than
by becoming a yearly paid up sub
Scriber of the Statesman on such lib
eral terms. The evening paper on the
Pacific coast prints today's news Of
the world today, reaching its readers
IA hours before the ordinary citizen
can glance at a morning paper the
next day before leaving home for his
work. All the important news
in the centers of population
of the Atlantic coast, and of the
Mississippi valley to the Rocky noun
tains has occurred before the evening
paper of this coast goes to press. 1t is
published on the same day While it is
still news, but the morning paper can
not touch it until the next day when
it has become stale.
1t is for this reason that the evening
papers on the Pacific coast are max
ing such rapid strides and outstrip-
ping their morning competitors. For
example the Seattle Times within the
last four or five years has secured
circulation nearly double that Of its
morning competitor, and as an adVer-
Using medium its superiority is gem
orally recognized by the business men
of Seattle. Likewise the Evening
Bulletin at San Francisco is rapidly
coming to the front as the leading pa
per of that city.
Even in the eastern cities. where the
evening papers have not the adVanta ge
of the difference in time in favor of the
evening paper on this coast, they take
the lead in circulation and in adver-
Using patronage. For example, the
New York World and the New York
Journal. either Of which has three
times the circulation of any morning
paper in the United States.
Every DAY the Statesman gives an
object lesson proving the superiority
of the evening paper in the chrOni-
cling of both local and Geographic
news. This week the Statesman has
been the first to publish the presidents
message, the annual reports of cabinet
officers the proceedings of congress
and all other important events of the
United States and of the world. Very
few great events occur at night. The
greatest work of the world is done by
daylight and the evening paper on the
Pacific coast is able to give a COM
plete record of the days doings up tC
8 o'clock in New York and Washing
ton and UP to midnight or later in
London. Paris. Berlin and other Euro
pean capitals.
1t is seldom that anything worth
mentioning occurs between those
hours and sunrise. 1t is only the
modern Rip Van Wrinkle who gets III
in the morning and reads the stale
stories Of the day before under tn.
delusiOn that he is reading fresl
news. His up-to-da neighbor read
all the important news of the worlt
the evening before and discusses it a
the home fireside or at the club befor
going to bed. AS Walla Walla cast
off her moss and becomes more an,
more modern city, the Rip Va
Wrinkles depending on morning pa
pers for local news or the news of tn
world Will grow fewer While the read
ers of the evening paper will increas
and multiply month by month an
Year by year.