The Minneapolis journal. [volume] (Minneapolis, Minn.) 1888-1939, 1903-08-29
SHOPPING MADE DELIGHTFUL.
Every Comfort, Convenience and Need
of Patrons Considered.


S7TIoUGHTFUL considerateness for
M 81 the public impresses one at once
S& in the arrangement of the main
floor. Near the Nicollet avenue
front, or rather in the NiGoIlet avenue
end, of the building are placed depart &
ments containing those things in every
day demand. They are right where the
stores patrons may get at them with
greatest ease just dropping in for a
moment while passing. There are no
lions, gloves, toilet articles. cut flow
ers, stationery and other things of like
sort.
| Far back near the east entrance on
Sixth street are the dress goods and
silks-departments which have grown
enormously in the past year. Fhe wis
dom of placing this class of goods away
from that portion of the store which
is nearly always crowded is found in
the fact that it permits buyers Of dress
goods to buy at their ease, to take their
leisure in looking for just what lleases
them, and to do this without being
jostled or crowded-another thing that
makes Glass Book shopping a peas
ure, another thing that has strength
ened that conviction in the minds of
shoppers.
| A Book Room Attraction.
| A book sample room is one of the &C.
commodations that Will be especially
appreciated by the book-buyers of the
city. It is Just that, too,-a retiring
room, handsomely fitted up in a way tp
invite the reader, into which one may
take book he has been advised to,
read and dip into it," taste of it toS
see whether he cares to buy it. AT first
blush this might seem to be a poor
policy. On the contrary it Is the very
best policy, another proof of the insight
Of the management of the store into
human nature. People when buying
| books are like people buying dress
goods; they like to have time to look
| a book thru or several of them until
convinced of just what they want. This
cannot be done while standing at a
counter or against a bookshelf with a
stream of shoppers sticking their ell
bows into ones back every second or
so. Just for that reason the manage
ment OF the store has put in this read
Ing room, and the additional number Of
persons who will patronize the Glass
Blocks book department will far and
away offset the loss that may be noted
| IN safes because a person now ana Ihen
after looking thru book finds he
doesn't want it. But there will be no
falling off in sales on that account, for /
the man who does not find what he
wishes in one book will, under the in
viting surroundings, stay until he finds
| a book he does care to read. So the
sales will go up instead of down.
| But the sales of the book department 2
are SUB to grow immensely, anyway.
for the department has been enormous
| ly Increased in size until now 1t is one
Of the largest in the country. One viii
go there simply because assured that
such large department will have what
| he is looking for.
/ A News Stand, Too.
! Another adjunct Of the book depart
ment that will be appreciated is the
news stand, where Journals will not
only be sold but where Journal want
ads" those sure business promoters,
may be entered.
| 772-Foot Artesian Well.
| Near the door at the end of the book
department is one of the many drink
| ing fountains whose water comes from
depth Of 772 feet, almost straight
below the spot at which the fountain
stands. These fountains give forth