The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1903-03-09
ADVERTISING AND ExpoNTIoN.N

!
While all the world is considering
what shall be the form of the display
| ~ its especial section at the coming st.
I.ouis Exposition. Hawaii is in a state
Of seuli-forgetfulness. Not once has
the subject been given prominence in
the resolutions or petitions before the
legislature and the Executive sugges-
lions probably viii receive their first
notice when the appropriation measures
are introduced.
The necessity for making an elaoor-
ate display of island products AID at
fractions a; the Louisiana Purchase
Exposition IS apparent Hawaii. not
Honolulu alone. has felt deeply the de-
prassjon. which coming after an influx
Of people and capital. has given deep
er impression of quiet than in reality
exists. This too when. with added at
traction such as cable and newer and
better steamer service. the people OF
the mainland should be coming to these
shores in Increased numbers. There is.
not a member Of the community, from
fisherman or vendor TO banker who
would not benefit by the coming of a
stream of tourists. It would be a gold
en- stream. Each visitor would be
worth few hundred dollars to the
Territory directly and we can but think
that the indirect benefits would be
greater
Within the past two weeks substan-
tial first investment was made by a
visitor. he taking about $4,000 worth
of standard shares after seeing the
property. This is new capital for the
islands and IT would be hypercritical to
say the benefit of the one does not
reach to the many. There are instances
of this kind almost weekly, and as soou
as the attention of mainland folk is at
tracted there will be more of these in
vestments.
There is not business man who does
not see the advantages of advertising.
From haekmen and boat boys to whole
salers and general agents he who wants |
to attract the attention and dollars of
another makes known why and does not
stop with once. The business men |
have undertaken the advertising of H0- |
nolulu. the Governor has recommended |
and the resolution has been reported. !
Fifty visitors in one year, drawn by the |
advertisements which could be spread |
with the money asked, would |
bring into the Territory more cash
than would leave the Territory's treas
ury. One visitor who departed last
week took away 5000 worth of curiosi-
ties and mats, the latter purchased
1irect from the maker, showing how
close to the people is this matter of
visitors. He said his family had ex-
pended s25 on leis while here and his
carriage bill was above SIPS.
If this is not legitimate use of pub
ic money, then the theory that gov
eminent is to secure the greatest de-
gree of happiness and prosperity for
he greatest number is a mistaken one
But again the exposition will be a
congress of the nations and states, and
Zach must bear his part we'll. Hawaii
should have its own building and a
display worthy of the Territory. Money
.or such a purpose should not be given
With a grudging hand. For every dol
ar expended a golden eagle will re-
urn and wise business policy as we'll
IS civic pride prompts the making of
1 liberal appropriation for advertis-
ng and exposition purposes.