New Ulm review. (New Ulm, Brown County, Minn.) 1892-1961, 1903-12-09
WHEN St. NICHOLAS COMES
Local Merchants Ready to Receive
Santa Claus.
Have Put in Large and Extensive
Stocks For Holidays.
Trade Commences Early and In.
spires Their Confidence.

It is to be very Merry Christmas
in New Ulm, and the visit of old st.
Nicholas will be most welcome. With
the approach of the Yuletide season,
that period of merriment and the
kindliest good cheer, evidences of this
are daily made more manifest. Quite
a holiday atmosphere has settled down
upon the town and it will not be long
before the Christmas shopper is
supremely in his element. IL
AS a matter of fact the trade has
already opened up. Although as much
as fortnight earlier than usual, there
is a noticeable demand for articles to
serve as loving gifts and little knots
OF buyers are constantly to be seen.
This, say the local merchants, is an
Indication that the annual trade in this
line will be in the nature of a record
breaker and they are congratulating
themselves upon their foresight in
providing large and varied assert
ments.
The visits of Santa Claus are never
unexpected in New Ulm, butthis season
the business men have dwarfed all their
previous exploits in the way of
anticipating the wants of their patrons.
Without exception they havepurchased
larger stocks than ever before and they
are convinced that their confidence is
justified. The general prosperity which
made the Christmas of 1902 so success
full is still in force and there is every
reason to believe that all will profit
by it's attendant lavishness. .--a-
Even at this early date enticing win.
dow displays are commencing to ap-
pear and the stores will soon blossom
| forth in all their glory. When this is
accomplished the gaudily decked win.
dows will unfold to the passers-by the
| possibilities of the stocks within and
it is permissible to repeat that these
stocks are boundless.
They embrace almost everything i'm
aginable and in particular the parti-
alities of the little folks have been
catered to. Youngsters should feel
| fattered at the attentions which are be-
ing showered upon them for never be-
fore have toys and trinkets been shown
in such abundance. Upon their shelves
and counters the local merchants have
toys in profusion and it is possible to
obtain anything from the time honored
drum or doll to the very latest me-
chanical novelty; fact which guaran-
tees the happines of many children on
the morning of December 18th.
In the rush, however, the elder peo-
pie have not been forgotten nor their
wants overlooked. There are suitable
| gifts and remembrances for all men,
bers of the family and, in present day
| commercialism, the merchants of New
Ulm are enabled to complete in price
and quality with the larger dealers of
the great cities.
Within a few days, as has been
stated, the Christmas shopping will be
in full blast and early purchases are
advisable. Many people will avail
themselves of the opportunity to make
their selections before the stocks have
become exhausted and while they may
avoid the crush, and these persons will
find many helpful hints in this issue
of the Review. This week the columns
ofour paper arecrowded with Christmas
announcements and an examination of
the advertisements of the merchants
will be of help in arranging your list
of presents.
DR.. O.~C. Stricken attended the meet
ing of the Minnesota Valley Medical
society, held in Mankato last week.
At the meeting DR.. L. A. Fritsche was
elected as the first vice president of the
association.