The Abbeville press and banner. [volume] (Abbeville, S.C.) 1869-1924, 1903-06-24
SPACE.
What It IL, and What Gives 1t Value

We hear a great deal about space.
We live and move in space, with space
all about US, yet we may learn much
of interest concerning its uses and
abuses, .,
To the business man it appeals in its
most striking form. He confronts 1t
every day as Value. Has it thrust
upon him oftimes with a kind of ques.
tion-"Why it is above the standard"'
If he has not given it much close
thought, he is apt to underestimate
the solicitors enthusiasm.
Did you ever think deep into space
value? Let's post up little on it
look into it from the business mans
viewpoint--the value side. See if we
may learn little more of the why it
has value" and cultivate more liberal
appreciation for thing 80 useful.
That we must reckon with it along
compensation lines, we learn from
experience. That it has real intrin-
sic value we shall reason too by inves-
tigation.
Nature seems to attach value as q
sort of test for our appreciation OF her
gifts forces and materials) of useful
ness to man. To live Is but to combat
resisting forces-to feel their power.
Old Mother Earth swings around the
sun In her orbit once year. A path
not travelled by any other planet
crossed by none. It is reserved space.
Protected by universal law-valuable.
What she paid for it we have no
means of calculation. We only care
to know that she appreciates it-uses
| Is regularly to the convenience ana
prosperity of her Inhabitants. She
gives us our first value lesson, by re-
curing an accounting for every acre
of her land surface. In this we begin
to discover degrees of value.
Land Is priced to us in certain To-
calities by the section In others by
the acre-still others by the lot.
When we come to thickly settled city
property, they talk price to US by the
foot. We know volumes of the rea-
son for all this. Land Ia land, but
where it is, cuts figure-$'s.
Now about that store that is built
on ground bought by the foot. The
structure is ordinarily more valuable.
This inside space most valuable.
Every nook and corner is made to
serve a purpose. Let's see Mr.. Dry
Goods Merchant! What will you
take for 16 20 corner In your store
for a branch detective agency ?
Would hardly give space IN your.
mind, for a serious consideration OF
any such thing, would you Not II
YOU know your business? That space
fis worth more to you as informa-
ton department or anything that
helps your interests.
How about 1.-The press" side Of space
argument? Nature in the outset has
given it. value. The dignity with
which the press maintains and in
creases it Is evidence of a reasonable
portion Of appreciation. She profits
by 1t, to be sure! In the full and
careful discharge of duty, having
for its aim the enlargement-better.
ment--stability Of a means for ma
terial success, profit, as a mere form
of reward.
The press has done and certainly is
doing its whole duty to make space
valuable. We see 1t crop out In the
authority with which the public re-
gard all matter published in its COL
umns. Even the telegraphic report
of today's base ball game ia lightly re-
garded, until the papers print 1t. A
fire or murder in your neighboring
town, is treated with Indifference as a
matter of rumor. until you see 1t In
print. Then its told with authority.
We all fall under this influence. We
feel its force. Why not use it to ad-
vantage?
Does the press add value to your ad-
vertisement? Get up q neat, logical,
to-the-pointcir circular. "a good one is q
business getter) and give 1t the best
possible circulation. What have you ?
A good advertisement !? True. You
are the whole authority for 1t. Now
put in substance the same thing IN
the press. Which carries the most
weight? The press announcement,
every time! It has you as authority
backed by a prestige that has cost
years of well directed effort, and mil
lions In money.
1t is our duty to increase the value
found in blank space, by business
like common sense truthful and
logical addition ofmatter to same.
INN