Herald and news. [volume] (West Randolph, Vt.) 1878-1943, 1903-09-03
California Oil as an Investment,

In every investment OF whatever nature
whether Industrial stocks. railroad stocks
or bonds. municipal bonds or mortgages
OF any kind on real estate there are few
fundamental principles which should
never be lost sight Of.
LIST. II an industrial; are The goods pfo-
duced OF such a nature a. 60 eventually he.
c0me-ff not already staple article g.
commerce, insuring long life 70 tle faa''
tryg
Ind. Is there a steady demand ud
ready market with good margin ~ l'llI
for the goods turned out; and d iht nai'
ket field a large one, capable Of much mr.
thcr GROWTH
3rd Is the management capable eng
educated 10 the business; honest Alo
strenuous the kind that "do things
Ath. Ifan industrial; Is The capi.a.1a'
tion rightly proportional 20 tle intHh,N
value OF the property OF the corporation
ID may not be an easy matter o. asei'
tain the true condition Of C2fpQiataA
on all these points; but hy persistent q.
fort a result spproNimating the tfesn Icy
be reached.
II YOU decide on thorough investigator
that these four questions Should
answered in the affirmative; then yol Wy
conclude that you have something O. lu'
il, which deserves your further eonsias'a'
ton.
Before going further al this time K, .
turn the "search-light OF publclY
the subject in question-Caliorna VIZ
and take the California Fortune on 70
an illustration. and see how nearly gu
four fundamental questions can be aAs"''
ed atiirmatively.
list. Petroleum oil has been a pFo9lr'
nent staple article OF commerce iq' ~
past forty years-is in general use al w.
the world; and being utilized toF us'
purposes every year. As
2nd. The demand greatly exceeds =.
supply; and many large Fortunes ~
been accumulated from the prohts ull''''
from handling It. ..,.,.-,i,
3rd. The management OF the lallloll
Fortune Co. is all that can be aesHest
honest-capab le-economical-ana
fact that this company has stood se'e.s,
fully the test OF nearly three years y 49,
depression i'm the oil industry MgA
transportation and a congested uAIAst
oil bringing only Zoe. per barrel ~
hundreds OF other companies not - w.
managed have been driven out Of 80
ence; is sufficient proof OF etiie'eu'' "
management, -,ss
ith. Is the capitalization moasia l''..
Is the intrinsic value there Mo- '.,,t
LAlnlN. As mhAitE OF 4aNts AAN -4-r
OF oil which the eighty acres nov ~
deve oped in the Sunset District rs ca
OF producing in a single year, Wiz
present prices SOC. per barrel pay Il
than double the entire capitalization y
the Company; to say nothing OF JUS
naming 800 acres yet undeveloped. I'D
show us California oil Co, Win s ,jo1
productive proven oil land, trans ~.
facilities. with good honest stIeHeV y,
management; and we will show So,sge
investment " hich is worthy the patrons.
OF either large or small investors Dul
attractive to the small No. n
who has from s25 to $500, the lnf I',.is Is
which ct 8 per cent amounts TO SO llt s,is II
to be hardly worth mentioning; WHY.
he can buy his oil stock in its early ' m.
before 1t reaches a dividend basis ar. 9S1 ner
erward gets from as per cent 70 SsT-
cent-as many OF them are doing too1lt
it really amounts to enough 70 pe wv Moil
and in a few years Il h. a
cared for. makes a sum sufficient timing
reliable staff on which to lean in deelli''7
years. ITO be continued