The Indianapolis journal. [volume] (Indianapolis [Ind.]) 1867-1904, 1903-11-13
LOOKS LIKE FAIRYLAND
ENLARGEMENT OF THE STORE OF
CHARLES MAYER & CO.
It Is Not that the Equal OF
This Establishment Can BE Found
West of New York.

Four floors trimming over with things
beautiful. things useful. and things enter
tanning formed an attraction which drew a
throng OF visitors 10 the Charles Mayer &
CO. store yesterday and last night. 1t was
opening day-something Of an innovation in
the history OF the establishment-but the
cause justified the event. The opening cele-
brated the charging OF the store by the
devoting OF two more floors to the retail
business OF the establishment, and the
sight or the greatly beautiied store, with
Its greatly augmented stock, was sufficient
reward TO the visitors, even without the
additional one OF music and flower decora-
lions.
The Mayer store, which was established
In 1910. has long been regarded as one OF the
most important establishments OF its kind
In the West, and it IS doubtful whether any
store outside OF New York can now show
the exquisite ornaments. china and silver
that this establishment features. For sixty
years the firm has Gent Representatives
abroad each year TO secure the choicest
pieces OF pottery, bronze and china, both
OF ancient and modern production. that
could be found. and the stock includes
wonderful things not only from France.
Germany, Russia, China and Japan, but
from Finland. Norway. and other more
out-of-the-way regions. Among the silver
Is q case OF articles from Holland. exact
reproductions or antiques. Most OF them
are intended for ornament rather than use.
A wonderfully carved clock. set in a wreath
or flowers and surmounted by a deer's head,
" from Interlochen, Switzerland. As the
clock strikes the hour a small door flies
open to show a tiny wooden musician, who
Is a whole orchestra in himself, for a
minute or two. Another OF the attractive
pieces in the store is a hall seat. borne by
two small and amiable bears, hand carved,
and also from Interlochen.
Exquisite pieces OF Tiffany glass, for
which the Mayer store has the exclusive
sale here: handsome cut glass punch bowls.
vases. goblets and dishes, solid silver plates
at $500 a dozen, 14-karat teaspoons at $500
q dozen. beautiful bits OF artistic ware for
the desk, all sorts and conditions OF silver
pieces for the dressing table, and an i'm
mense number of odd and handsome pieces
or tewelry form part OF the display on the
first floor: A display Of bronze statuettes
10 there also. among them one piece which
formerly belonged to the royal family OF
Saxony. A number Of the pieces OF the
new hammered copper and a variety of
articles In the beautiful Kaiserzinn are also
to be found on the first floor.
COLOR AND LIGHT.
One Of the most attractive places in the
entire store is the small room on the Sec
ond floor, where the display of beautiful and
weird eiectroliers makes a wonderland of
color and light. At the entrance hangs a
great globe made OF what seems glowing
stones Of crimson and green. and from this
stretch dragon heads of green bronze.
Flowers blossom into soft lights, great
bugs and beetles shed their little rays
benefcently, and lovely ladies hold glow
ing globes. Most Of the electroliers are
from Paris or from Germany. A particu-
iariy pretty one just outside the room is a
branch or very real looking mistletoe set
with electric bulbs.
On the same floor is a showing of antique
pieces OF pewter. all from 15O to 400 years
old-a fascinating display to. the collector.
A table full Of genuine Dresden. a case of
pottery from abroad, and a complete show
ing OF dinner and tea sets and odd pieces
OF the second Hoor. One of the most at
tractive cases here Is one of the Royal
Copenhagen porcelain which includes
vases in clearest translucent white with
simple flower decoration in deep color, a
small plaque Of gray with an almost Jap
aneSe Hover decoration in white, and fas-
chatting white bears and cats, and rabbits
with pink eyes. On the third floor there
Is a complete showing Of trunks and trav-
cling bags, baskets and sporting goods.
The fourth floor is Santa Claus's land
come true. and was a delight to the grown
tots. who had to cling to the counters to
get their eyes within seeing distance of the
wonderful mechanical toys-the raggedy
man who moved the lawn. the ballroom
belle who danced, the miniature Paderew-
ski who played his very baby grand with
vigor, and the automobile which shot up
anu uOUh Gil 1ClAIlC p1dnc lnG most
wonderful Of the mechanical toys were a
supple tiger which crept so meaningly
across the counter that one drew back
with fear If ono had not quite outgrown
the time of make-believe: a vain dolly at
her toilet table, who powdered and rouged
and patted her face In the approved man.
ner: and, best OF all. q guitar player who
twanged his guitar melodiously, all the
time casting languishing glances from his
,long-lashed brown eyes.
The cases show dolls of every size and
station, from the big dollies. whose gowns
were made by a really, famous Partisan
modiste, to the Httly dolly who as yet
possesses no clothes at all. For the latter
there are all kinds OF garments. however,
from hats Of all styles down to shoes of
all sizes and lasts. The donies in the
rousseau boxes come with all their be-
longings with them. and few brides are
better fitted out.
In addition to the things that go to make
w Toyiand proper, there are many other
articles on this foor-favors for parties.
books and games innumerable, and a va
riety OF other things. In all its depart
ments the new store Is comprehensive, and
its great variety of articles and their great
range OF price gives the establishment a
right to the title It has c~hosen-the gift
store