The Saint Paul globe. (St. Paul, Minn.) 1896-1905, 1903-10-11

a. we'll known firm in the fashionable.
qI,arter of London, whose main plant,
however, is in Belfast. Their intention
is to popularize American styles in
both mems and women's dress in Eng
land, and they will advertise their
American cut" extensively. The firm
feel that there is a disposition on the
part of many men, and women too, TO
favor American styles in clothes, and
in the hope that the idea will catch
on they are putting up new premises In
Bond street, one Of the most fashion
able thoroughfares in the West End,
where their new enterprise will, be
launched. A member of the firm will
go to New York in October in order
to study American styles on the spot.
The materials most favored for gar
ments in the United States will be i'm
Ported and the best talent in American
tailoring and dressmaking will be
sought. The object of the firm is not
SO much to create an exclusively Amer
lean market as to supply what they feel
to be a general want. The firm have
hitherto confined themselves to the
linen and muslin industry and in this
connection too, they mean to make a
change in favor of American products.
It appears that English manufactured
muslin does not lend itself favorably to
Ironing after it has been washed, and
for this reason the trade in this partic-
ular article has been rapidly declinr
mg of late. 1t is found that American
Huslin, being of coarser texture, win
stand any amount of washing and The
f1.tn are going to try it.
To return to the American clothing,
however, there seems little. doubt thai
there is big money! waiting for whoever
will be the first toepush it over here, on
a larger scale Ethan the London firm
mentioned intends to at first. What
would have a. great sale is the Amer
lean ready made s-especially in mems
clothing. It is adfaet that at present
there is no first class ready-made cloth-
ing in England. No one who cares to
dress even moderately well can buy a
suit of clothes SOONER than 1t takes to
have them made to measure, and the
English tailor as no more speedy than,
say, the English 1bricklayer. N-r
. So it seems as II Englishmen gener-
ally-after they had got accustomed to
the idea-would go in rather eagerly
for the sorteuof cready-made clothing
Which is now produced so extensively
at home. And even if it took Britons
a long time TO get over their present
notion concerning ready -mades," II
seems unquestionable that the first
clothing house in the United States
which opens up London branch Will
for a while have more business than it
can attend to comfortably with the
American permanent residents in Lon
don who have been obliged to put up
with the production of the English
tailor ever since the clothing they re-
spectively brought with them from
home began to show sings of wear.
q English tailors seem to At English
men we'll enough, but they can't satisfy
Americans. Perhaps it is on account of
some idiosyncrasy of the Yankee frame
perhaps because there are a whole
lot of traditional features Of the Eng
fish suit-sueh as baggy. trousers and
stuffed shoulders-that no American
will suffer to be incorporated in a suit
for him-but the fact remains that in
nine cases out of ten, the suit you get
from this country is comparative
failure. The ten thousand or so of
american men whose business obliges
them to live in England wear English
suits because getting clothing from
home is too difficult process to be at
tempted, but 1t is under protest, and
They may be expected to flock to the
establishment of the first conner be his
nationality what it may, who will open
headquarters here for the sale of real
American ready -nnades."