The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1903-03-31
MODERN
ADVERTISING


(Conoluded,i
Wnn beginning 70 taxa an
interest Ia tim. - l brought
him inta the office and Get him
90 copying letters We used
10 send out a raft II them to
the trade, That was Just before
the general adoption of type
writer's, when thoy wera atill
! In tho experimental stage. Hut
1 Jin hasln I been IA the office
plugging away az the letters
] Tot q month beferr no had the
writer's rramf. ana began nos
ing around again. The first
thing | knew he WAS Sticking
J AGENTS for the new tYpaWfitiuH
them pounding away until they
made me atNr them trial.
! Then u was all up with Mister
I Iiu'H lnh aHhlns l faiaed his
J salary aithotIt his nnkins for Il
, this tlme. and put him out on
, the road 10 Introduce a new
q product that We were making
J beef entfari,
J Jim made two trips without
, selling enough TO Keep them
> working overtime az the fac
, tory. and then he rams inio my
\ offipc with a long story about
. how We we're doinn Il an wrong,
y said We ought 10 80 for the
, consumer by atveffiaihg, and
, make the trade tufne 10 ua. IN.
, stead OF chasing lt un
, That was 30 like Jim that I
y iBat laughed at fifet besides
y that sort - advertising was a
, pretty now thing them aud l
, Was one of the aid-timrra who
, didat take any stock IN H. fiut
, jim just kept plugging away AZ
, me between trips. ana nnaily
, took him on the rad and told
, him 10 50 ahead and ny q in q
, small way.
J Jim pretty nearly Esarud me
, 10 death that first ysar Al last
, he had got into something that
, he took an interest I'm spend.
ing money and he just fair
y ~ eailoa ed IN ~. Iaed Co lay
awake nights, thinking np new
ways OF Esttius rid 81 the cid
! mans pfotitp. And he found
them. Seemed ~ IL I rouifn't
J set away frun ufahAms IN
J tract. and whenever | saw Il I
3 saksssL Tot 1 kns~ u Wa casg-
Z ing me money that wasn't rofn-
J inx back. but every time
J started TO draw Va my hofns
; Jim TALKED 60 me. aud showed
J ms where there was a fortune
waiting for me lust around the
] corner.
araham's ExtraA started out
by being something that yau
ceuid make beef tea out 81
that Vas all liuf before Jim
] had bern fsolinK with NJ a
] month he had Eot his girl TO
think up a hundred dlfforant
ways IN which u could be used.
] and had advertised them all
IL arrMrd there was nothing
you could conk that didn't need
! = dash 20 H. He Kept uie be.
] tNeen a chill and a sweat an
] The time. Sometimes. bat not
] Often. Just had 10 sfin al his
! faoitshnr~ss Fenssmher one
picture he got nut showing i6
J cows standing bets eou a.sfiis-
] thing thai booked lIks q letter.
press. and taiing hos every
f-sund OF - u Gtahamn IA.
trast contained the Juice
] -s4useEsd ffofn a herd Of steers.
] " an etriefrr started for the
North Pole. Jim sfouid ssnd
him a eass Of Extrset and thea
] advertise that u ~as the great
] heat-fuaker for cnld climates.
and " some other fellow started
across Aftica ne sent him a
case. ton. and advertised What
a bully drink u vas saespd M
With q lutte Ice
Tie broke out ~ a nsw piaes
] sfery DAY. and every time he
brake cut u rsaf the haa.-
msoney. Finally. 1 made up my
] mind 10 swallow the lssss- and
Mister Jim was ahsut 60 laa~
hts job. sure enough. when the
orders for Enfraet began 10
! issss w. and he got a feprf~vs.
then he began 10 naks en-.
Fenses. ana he eut a faardan.
and fiaaiiy a rush rasne that
len him high and afy In = per-
utanent phase.
!. jim vas all right in hfs gay.
but i wss a new sag. ard
hadn't b~ea broad .aassf
enough 10 80 that u was a bet
ter way.
That vas whrre canshs the
. connection between a college
esffraftnn and business I've
always made % a rule 60 buy
hfatnssand I've Learned now
that tbs better trained they a..
the faster they nnf reason. for
rstttnE their salaries RAISED
TIE fsiioN who hasn't had thr
ueinlnE may be lust ar smart. /
out nss apt 70 raw the air
~hrn he's reaching for tdeas
Frvfu Letters from a ser.
hsds Merchant % Ills soa.- By
u@ores Horace Lorfmer. An4ali. 4
!-aaynsrd q Co. Boston.