The Birmingham age-herald., 1903-03-01
Priestley Black Dress
 Goods. Facts That Should Be Considered. Can a Society Woman Dress on Three Hundred Dol
 iars a Year :?

Although the printed views of both men and women from various walks in life, in reply to this question recently agitated by the public press, did not prove that she can do so, they did show beyond doubt that a woman to dress we'll on limited income should make the KEYNOTE OF HER WARD ROBE BLACK. In other words, the principal gown or gowns should be black. Then, by the use of dainty accessories in the shape of neckwear and one or two separate waists of bright materials, one gown can be made to answer the purpose of several. ANOTHER ESTABLISHED FACT is that the smaller the income the greater the judgment required in selecting the goods for the black gown or gowns. There should always be one good all wool or silk and wool gown in the wardrobe, preferably made plain in the tailor style. Then if the dress allow ance permits, another or others of oresser black materials may be added. Still, it is far, wiser for the woman of small means to confIne herself to the all wool and silk and wool fabrics.
 AN IMPORTANT ITEM to remem- ber in buying the black dress is that the goods must be the best of their kind. Nothing looks shabbier or shows wear sooher than an inferior black ma. terlal. Nothing wears better or looks handsomer than a good black fabric.
 In ALL WOOL or SILK and WOOL GOODS, if the name "PRlEsTLEY" is cn the seIvedge, one can make no mis- take in purchasing. THERE ARE NO BETTER GOODS than the Priestley make. They are made by the we'll known manufacturers, B. Priestley & Co.,, e Bradford, England, who have for years employed the most skilled workmanship, the utmost care, science, and the best of wool, silk and dye to bring their fabrics to high state of perfection. Never satisfied with "good enough" they endeavor each season to reacl, C. higher standard, and new and beautiful weaves to meet the demands of the relening fashion.
 The Spring shows a beautiful col lection of the PriestIey goods:
 IF all wool the newest are the fash. iorable Examines, Voilles, Mignonette, Powoerette, Gypsy Cloth, Crepe de c inc, klbatros and Granite weaves.
 In SiIk and Wool, the carita per haps Is the daIntiest and latest fabric, but it by no means outshines the silky beauty of the Cliarette, Carmelite and Crepe Cloth.
 Mohair Japan is another new and attractive fabric quite out of the or dinary.
 All of the above are suitable TOT dressy Spring toilettes, and in addition to these are the staple goods, sucn as Henrettas, Eudoras, Prunellas, Soiets' Broadcloths, veiIings, ChaIlis, Iamise' Serqes, Cheviots, Gravenette Cloths, Mohairs, etc.
 PriestIey's unspotabie Finish is the latest attainment of B. Priestley & Co. in the art of dress goods manufacture. 1t is finish which they apply to glossy, brioht goods, and smooth faced cloths that prevents water from spotting them. All goods so finished are stamped and are guaranteed to be as represented. This is welcome news to women who like this style of fabric. Heretofore, their drawback has been that water would spot them. Now, thanks to clever manufacturers, this difficulty is overcome.
 One of the strongest points in favor of the Priestley goods is that the pur- chaser of Priestley can feel assured that the fabric is not an unstable color redyed into black, which is often the case in black materials. This re- dycing weakens the fabric and the black is never satisfactory, but fades In Wearing. In purchasing it is difficult to detect these redyed cloths, but all risk of getting such goods Is avoided by buying PriestIey-B. Priestley & Go. make no colored goods, and there fore have no unstable colors to redye. All of their fabrics pass directly from the gray or natural color of the wool into black. Bear this in mind and the following:
 PriestIey's Unspotable Finish goods and cloths are stamped.
 All PriestIey's fabrics have the man. facturers' name on the seivedge and t Is guarantee of satisfactory wear.