The Minneapolis journal. [volume] (Minneapolis, Minn.) 1888-1939, 1903-01-17

Fortunately beauty Is only skin deep,
otherwise many women in Minneapolis
would be completely ruined In acquiring
the layer of it that they regard as a ne
cessity to their pursuit Of happiness.
It is not for. the layman to scott at the
possibilities of identifying dependent upon
material treatment, for there is a great
weight Of eminent opinion to support the
plain woman In the belief that If she will
only go through q sufficient number OF gy-
rations, dab .on her skin enough kinds OF
preparations and make the matter OF diet
her principal thought she will be COM
;pletely transformed. ~
TO be sure, there Is the curt opinion Of
beautiful woman who dismissed the
whole identifying business by saying:
Now, If these women who think about
nothing but becoming fascinating pink
and white creatures with glorious hair and
melting eyes and a form that will make
the men turn around on the street to look
after them would only use soap and water
with half the regularity and enthusiasm
that they smear their faces with all sorts
of creams and lotions that they know
nothing about, and then give a little more
regard to what they put into their heads
than<to what they put into their stomachs,
their chances for growing beautiful would
be greatly increased; but there Is no dan
ger Of anything SO sensible happening, and
these women who think Of nothing but
their physical charms wouldn't be salts
fed with the result. II the impossible
should happen contrary to their wills, for
they have no comprehension of a charm
that comes from within. Nevertheless, 1t
/ completely oyertops mere prettiness of
face. even in the ordinary scramble for
popularity, and it is not fading and ev-
lanescent charm. The woman whose face
expresses something does not fade en-
tirely; her face alters from one beauty to
1, <.S,,s{o% 10 - lN~
y have no hopes of inducing women to
become Intellectually beautiful except by
| the long and slow process Of evolution,
but I think perhaps some women may
| learn that scrupulous cleanliness. for
! which plenty Of good soap and water is
an essential, is the most powerful facto,
in identifying, and even that much would
be worth trying for. u
Theoretically, all beauty culture worthy
Of the name n based. upon hygiene and
bathing, and the cleansing Of the Skin
and hair and teeth are its underlying
principles. AS adjuncts Of this are the
lnourishment Of every part Of the body
exercise. and the remedying Of natura
defects. With many devotees, however
it is senseless dabbing on Of all kind.
Of unknown preparations.
To, follow the identifying code strict1.
involves an expenditure. Of time that ex
] plains why society life is a ceaselessl.
busy one and an amount Of money suffi
cient to support a family in decency ant
comfort.
This is the program laid down by a,
expert for woman who would Away
look her best and whose social dutie
are constantly undoing the beautifyinl
process "This is not only the program
= prescribed but that followed by a con
siderable number of Minneapolis women
AS the: work Is done In their homes tn
:, treatments by the various specialists cos
about double what they do in their shops
With four facial messages a week at 5
apiece and three body messages at
apiece. a good beginning is made on a,
expenditure sufficient to keep a family
have a number Of customers who hav
, a shampoo and massage each week a
> $3.50 and sometimes head massage be
7 tween for 81. I give a treatment for tn
feet costing $3.50 about once fortnigh
r to my best patrons and two manicure
j a week at 81 apiece. Now those are tn
e / figures simply for ordinary treatment.
and there are in addition to these specis
K baths and treatments for the remove
: Of moles, blackheads and superf1uou
. hairs and others, some Of the treatment
: of course has a permanent effect, br
: there always seems to be something (
l., that kind to be done, II one is on the loo
h out for beauty experiments
;. "Did you ever see any OF the 'wrinkl
e outs?' No, we'll those are popular wit
Is the beauty fad experimenters. They a
$. kind Of a plaster that Is put over Il
g forehead and corners of the eyes after Il
e wrinkles have been smoothed out to ke'
e them smoothed out permanently. The
k are any number Of such things who
= value is only temporary and very slig
Is at best but there are always plenty
y people eager to try them. The expel
= mentors mako up the class that yield
le harvest for the druggists and beau
* shops, for they try everything they ev
Le hear Of and the worst feature about
D. is that they never stick to anything To-
IS enough to get any benefit from it,
le The druggist coroborated the sto
III about the experimenters. "Have you a
rs idea" he said, "of the rush of busine
er we have whenever any particularly stri
re ing new receipt is given in the newsp
ne pers for any kind Of beauty stuff. WI
al my spindle will be full Of the newspar
clippings and I Immediately go to VIC
and make a quantity of the preparati
- for the demand is sure to come.
q ", {e,k T. y n -. 4.