The Savannah morning news. (Savannah, Ga.) 1900-current, 1903-03-04
LONGEST PAPER
ROLL IN WORLD.
$4,000 MILES IN Length.
LOADS TWENTY CARS.

Weight of Pile Is Over a Half Mil
lion Pounds-That Is what the
Thacher Medicine Co. Is Using
to Tell Suffering Humanity How
to Cure the Ills with which MAN.
kind Is Suffering.
1t has long been a matter of COM
ment that the so-called patent medi-
cines continue to increase in sale from
year to year. Not only the poor and
middle classes but the rich as we'll are
constant users of the standard rene
dies and millions of capital is invested
in this branch of business.
Some interesting facts concerning the
Thacher Medicine Company, one of the
largest concerns of its kind, were gath
cred from Mr.. w. G. Phillips. their
special representative In this section,
and Mr.. N. r. Haymore, manager of
sales.
This concern is proprietor of DR..
Thachers Liver and Blood Syrup, Liver
Medicine and Stella Vitae. the former
having been on the market fifty-one
consecutive years.
DIR. Thacher, the founder of this
house. was opposed to promiscuous ad-
vertising. He spent lifetime in per-
fecting his medicines and thought they
should sell purely upon their merit.
About six years ago this company
passed into new hands. An aggressive
policy of advertising was adopted; for
instance, 1902 newspapers are now used,
including practically all of the leading
dailies. In addition, their issue of
almanacs and booklets next season will
exceed 5000. 900. The company has one
of the most up-to-date printing plants
in the United States. and has recently
purchased color presses. The machin-
cry is of the very newest and latest.
As an example, the names of the drug
gists are printed on these booklets at
the almost incredible speed of Is, 900 per
hour, changing from one name to an
other in less than twenty seconds.
The company annually ships carloads
of almanacs to central points for dis
tribution; their incoming and outgoing
mail is something tremendous. All OF
this is handled by corps of we'll train
ed clerks. 1t is the religion of the COM
pany to attend to each days business
that day.
Some conception of the amount of pa
per this company uses annually can be
gotten when it is stated that If the ma
terial they use in their booklet and al
manac for one year was printed in one
continuous strip one sheet wide it would
measure nearly $4,000 miles, almost one
and half times the circumference of
the earth, and would weigh over one
half million pounds. If the paper were
laid beside a straight, level railroad
track it would take the swiftest ex-
press train two months toe run from
one end to the other
The position of the Thacher Medicine
Company as to druggists is different
from most concerns. Their goods are
placed with the druggists in such a way
as they can make a reasonable profit.
Their literature has never been filled
with vindictive warnings against their
integrity. They have long recognized
the fact that the druggists have rights
as well as the patent medicine con-
Germs; hence their relation has always
been exceedingly. cordial.
1t is a standing proposition of the
Thatcher Medicine Company that they
VIII mail their formula for Liver and
Blood Syrup, or any other of their
preparations, to any reputable physician
in the United States. Their formula
are published from time to time-not
the process of their manufacture or the
proportions, but the simple ingredients.
If their preparations were not of the
very best they could not afford to ex-
pose them