Arizona republican., 1903-02-18
NEW CONSUMPTION CURE
How It Was Tested and Placed Within
 the Reach of Invalids.

II! lip SSt-ttt'D Nt tHe county pSIi are announcements of rev ccnsump- ton cures read with greater interest or by a larger proportion of the TtHt- inS public than in Arizona, and partic- Cl&Iiy this pant Of Arizona, which Is most famous as Q retreat for people suffering from pulmonary affections. They CcUe here. rich and rccr alike, in tae certain knowledge that their lives viii be prolonged and in many eases with the reasonable hope of tl- innate cure.
 But with all the advantages of tire best climate that can be found for the average victim Of tuberculosis most people. and with good reason. still ap-
 peal tl science to aid in the cure of
 the disease. for surely q good remedy
 is better than no remedy at all and theie is one remedy, Dr. HoT's cure,
 that has been given faithful, conscien-
 tious tests and with most iatterirs
 results. Many have been cured by it, their eases being authenticated and 3 matter of record. Not only that, but
 the man who had the business acumcn to Sn W 2 good thing when he saw il and back ii Tor the expense of giving jt publicity is enjoying large financial gains fo" his enterprise in putting the remedy within the reach of sick peO- Dle iii America and at the minimum Of expense. That man is Maurice F. SchleSirgcr, formerly the junior part ner of the firm of Berdiner 2 Schles- finger. and now tke head of the phar macy that succeeded it at the corner of Third avenue and Tenth street in New York. It is one of the most ia- nous drug stores in the country an1 | alone has become atuuendous.
 The advertising of Professor Iioff's riosc,i iption is confined to newspa pers
 all over the United States. This pub ticity and the business built up are
 the direct outgroWth of the New York Journals well known test Of Professor HOff's treatment.
 The story of HoTs treatment is in teresting and is told as. follows by
 MT schlesinger in Printers Ink O.
 February 4:
 Professor Adolnh HoT is the Vii snna physician wko perfected for
 Hlula which he used with great success in cases of tuberculosis" said Mr. Schlesinger. Tn the autumn of 1900 my Leipzig agent sent me 6 German medical journal containing al account of this cure. as well as some of the new agents used in it's composition. : Some time after 1 noticed Q cable dis patch in the New Y01l; Journal which described the cure, but in so distorted
 a manner that a do~e oi medicine
 made up after the directions would have been fatal in many cases. tele- phcaed to Idr. Goddard. Sunday editor
 of the paper, and told him that l could give him more accurate information regarding Professor HoTs discovery.
 | reporter and i translated the Ger man article for him. This aroused AIr. i Goddard, and he asked whether l | could get him . ccnsumptiVe to be
 sent for trial treatment at the oa oer's
 expense. Frederick Hammann, q
 Brooklyn clerk, was selected, examined by a dozen physicians who did EGt
 know the circumstances. and pro ncUnced victim of acquired wasting i tuberculosis. The trip to Vienna and i MT. Hammann's cure are still matters 1 O; newspaper history. When he re- i turned l gave him employment. and he | is nov with me. is married ard has re- gently taken out q life insurance policy : in tho New York Life. When 1Ir. ! Hammann returned the Journal rec commended this este biishment as the l best place to secure the prescription.
 and l followed up this advertising with newspaper publicity on my own ac- count. At Dr. Hcf's suggestion We l founded an American bureau for dis i pcnsirg the medicine. and Mr. Ham
 mann is now constantly busy with it's affairs. As for the newspaper. ads. ] they have cost $50,Gco in the past two ! , ears. Page ads do Tot friGhtcn me. and l nave used $Go0O double pJge stories in the Hearst trio, which is ] best fer this advertising on account o, 1 the publicity originally given tht 1 treatment. But 1e are in every G1Jd
 daily throughout the country I pre- l fer the Sunday editions boceuee people i have more time on the Sabbath to read i extended stories. ouis is q long story. ard believe ia telling it completely. : some critics assure me that l Waste
 space and that tie story can be con- i densed. but 1 believe in wasting space | The business is placed through the l Ben Hampton agency. but i write all 1 the ads myself. ! meet the sick man
 and woman here daily. i know how they feel, and how to talk to them. In writing l continually endeavor to get away from the patent medicine ad to put human interest into my argu- ments- and to base everything upon scientific medical and pathological fact
 dther than resort to the sensational CT utilize scare methods. When AIr Hartmann took out his life insurance poiicy ! used the fact as d basis ior
 special advertising. and just before Christmas this year | wrote what | consider the best thing 1 have done
 an al based upon Dickens Christmas
 Carol am an admirer of Dickens.
 and have read everything he wrote
 many times. I find him d good model
 for an ad writer. fer he came close tp
 humanity as it actually is, and the
 man who takes him as model will
 also come ciose-have human sym
 pathy and direct ways Of tellins his
 story so that it will strike home.