Evening star. [volume] (Washington, D.C.) 1854-1972, 1903-11-28
WOMEN INADVERTISING
MANY OF THEM IN THE FIELI
AND DOING WELL.
Achievements of Young English Wo
man-Catch Phrases and New
Styles of Advertising.
From the New York Sun.

From the New York Sun.
A red poster advertising kitchenware
which is seen about the country a good
deal Is the work of a woman who came
here two or three years ago practically
an immigrant. She was the daughter OF
an English officer. and his death in the
Boer war left her almost without means.
Her career In America throws sidelight
on the possibilities for bright and ambi-
tious young woman in New York.
She came here an entire stranger went
10 the Young Women's Christian Associ-
alton and there secured employment as
secretary of an Old ladies' home. From
there she went to be governess for little
girl. and after that went into a publishing
house in which she had charge of sending
out the firms advertising literature and
helped make up the little literary magazine
published by the house
She showed a natural bent for this sort
of thing. and with this slight preparation,
on her employers recommendation, she was
accepted advertising manager of the
kitchenwdre factory. There she quickly
proved her ability TO make useful her OPP
portunties.
Last winter a law was passed requiring
BARRIERS to put in water heaters instead
of alcohol stoves. She had three days in
which to prepare and mail 1000 letters to
the BARRIERS in New York.
oSSA = AAo'
Again the head of a department informed
her that lie was about to change the design
of the sink manufactured by the firm and
she must devise some scheme to get rid of
a thousand sinks of the old pattern in the
stock room. Three months later there were
only dozen left OF the thousand And
last and greatest of all, she has been so
fortunate as to achieve that ambition of
the advertiser, the originating of a catch
phrase the which adorns her scarlet
posters
Her duties illustrate the things that
women are doing in the advertising world
today. Their invasion has been swift. and
for the same reason that a demand for
women has risen in all sorts of lines-be-
cause OF the home women. Advertisers
calculate that 80 per cent OF everything
that goes into the home Is purchased by
women. Hence. the woman advertisement
writer.
Women are the authors OF all sorts of
catch phrases seen wherever there ad-
vertisements. Down amid the hurly burly
of Nassau street is the office of n young
woman who is the advertising representa-
tive of three magazines She prepared for
her post by three years work I'm the New
York advertising office of a Chicago news
paper.
Fashion Figures.
One of the most notable changes of re-
cent years in the advertising world has
been the transformation OF the old stick
like figures, In clothing and fashion adver-
tisements into graceful forms A young
woman who studied art at Cooper Insti-
tute has had hand in this transformation.
She went to Chicago and became connected
with an engraving house. Then she went
into a big millinery concern as its adver-
Using agent. One of her ideas was a
periodical. the organ of the house, which
she edited and made the designs for.
So successful were her ideas that in Q