Arizona republican. [volume] (Phoenix, Ariz.) 1890-1930, 1903-10-20
How to Sell Real Estate.

An enterprising man from LES
Angeles has been proving to the peo-
Pile in the southeastern section of the
territory that the way to sell real es-
tate is to advertise it.
For the last few years the residents
recognized that the town was rapid
ly outgrowing the limits which nature
had set on the place. That is to say.
there was a congestion of people and
houses. because of Risbees location in
a gulch. Apparently. it never occur
red to any citizen Of Bisbee that a
happy solution of the difficulty would
be the creation of suburban town.
to accommodate Bisbee's overlooking
population. Or. if such thought did
occur to the Bisbee people, they also
thought. presumably. that there would
be mo money in town-site scheme,
for they had no intimate knowledge
of the value of advertising.
But the Los Angeles man saw the
opportunity. He Laid out the town
of don Luis on the desert, short
distance from Bisbee, andy in company
with some wide-awake Arizonians. pro-
ceeded to make a success of the pro-
1eet. He knew the value of advertis-
ing, and he knew how to write adver-
tisements. Readers of The Republican
will remember that some two or three
weeks ago there was a. page advertise
fnent OF Don Luis in this paper, in
which the advantages offered by the
new town were attractively set forth.
1t was shown that electric traction
would give quick transit between Bis
bee and Don Luis" and that, to all
intents and purposes the new town
would be part and parcel OF Bisbee.
1t was shown that for residence or
speculation. the town-lots of Don
Luis" offered tempting opportunity.
1t was stated that on a certain day
(of last week. there would be a pub
lie auction of lots in the new town.
Investors were invited to come III per-
son CT to send purchase-money with
instructions by mail. AS The Repub-
lican goes to every postoffice in Ari-
IONA, the advertisement in this paper
alone was seen or heard of by nearly
everybody in the territory, of course.
But similar advertisements also ap-
peared in a few local papers.
Well. the sale of these desert lets
came OFF, per schedule. And the re-
ceipts? Well, the receipts were there
also. per schedule. For that one days
business they footed up One Hundred
and Sevehty-six Thousand Dollars in
cash. And among the most eager buy
ers were many of the good citizens of
Bisbee who had never seen the golden
opportunity until it was made plain to
them by newspaper advertising. And
within twenty-four hours these same
citizens had chances to sell their lots
to other people at a good profit.
This plain, truthful story points it's
own moral. Lots in Don Luis had a
value. and this value was advertised.
tut better than Douglas. better than
Don Luis, better than any of the towns
which have returned large profits TO
purchasers of lots is the real estate of
the Salt River valley-property in
Phoenix, Mesa and Tempe, and
ranches under the canals. Before
many months, shrewd real estate ope-
rators from Los Angeles and other
cities will be flocking in here, and will
advertise the bargains, and people
from everywhere will buy, and local
owners and local real estate dealers
will wonder why it was that they could
not see and make opportunities until
outsiders" showed the way.
If real estate has value it is bound
to sell if advertised in the proper way.