The Minneapolis journal. [volume] (Minneapolis, Minn.) 1888-1939, 1903-11-30
WHERE TRUTH IS HoNORED
Facts, Not Claims, Count with the
Editor of Printers Ink.
By M, Lee Starke.


In the matter of giving facts, re-
garding the circulation of newspapers,
and in urging publishers to issue true
statements, George P. Rowen & Co.
We're not only the pioneers, but have
always led in this important work.
They first issued an accurate annual,
then an accurate quarterly and now an
accurate weekly directory, the latter
of which is represented by Printers
Inks Roll Of Honor" Under this
caption, Printers Ink, the best-known
of all journals issued in the interest
of advertising, is publishing weekly
classified advertisements of newspa-
pers or other periodicals, the publish
ers of which have furnished to the
1908 issue of the American Newspaper
Directory a detailed statement Of cir
culation. These are generally re-
garded as the publishers who believe
that an advertiser has a right to know
just what he Is paying for. 1t also
publishes under the same heading,
the advertisements of newspapers to
whom the American Newspaper Drec-
tory has accorded the celebrated gold
marks or "bulls-eyes.'
The Honored Few.
Out of over $1,000 publications in
the United States and Canada, there
are comparatively but few that tell
the truth about their circulation
These few are made conspicuous
through the medium Of Printers Inks
new department. The Roll of Honor
is the elite list--the "4OO"--of the
sesses the requisite qualifications, no
amount of money eau buy it place
in the Roll of Honor
AS an Advertising Investment.
Merely a. nominal charge is made
for the announcements. so that the
maximum of advertising is obtained at
a minimum cost. Think Of it! Your
publication Gf you are willing to tell
the TRUTH with its proper circulation
advertiser and advertising agent in
the world at forty cents per week
Such service cannot be obtained any
where else at any price.
Confidence.
Advertisers have confidence ir
Printers Ink to such an extent that, its
"Rol of Honor" is now used by then
as a ready reference or weekly sup
plement to the American Newspaper
Directory, which has been the recog
nized authority on newspaper circula
ton for thirty-five years, Advertisers
depending on it's ratings Of quantit,
and quality of circulation as much a.
on the commercial ratings Of Dun
and Bradstreet's. The largest adver
Using agents admit that the America
Newspaper Directory is the most ac
curate published. The opinions of twI
of the largest agents with whom tn
writer comes in contact are given be
low:
LAS a matter of plain truth, there i:
only one. The American Newspaper
Directory Is the Webster's Dictionary
for advertising. AS for it's integrity
don't believe that any fair-mindeC
man ever questions it, be he publisher
or advertiser Daniel M. Lord, o.
Lord & Thomas, Chicago.
I'm my opinion, there is only one
newspaper directory, and that is Row.
ellis American Newspaper Directory
Tn the work of this agency we can use
it constantly. John Lee Mahin O.
the Mahin Advertising Co, Chicago.
The writer finds that the big adver
Users and agents refer almost in
Variably to the American Newspape1
Directory and to- Printers Inks tRol
of Honor" to find out the circulation
ratings of publications. They shov
by this that they believe the Ameri
can Newspaper Directory and tn
Roll of Honor to be not only tn
best authorities. but absolutely un
biased.
Prevention Better Than Cure.
Tt therefore behooves every homes
publisher to enroll as soon as posi-
Bile. Newspapers not represented Il
the "Roll of Honor" undoubtedly fai
to obtain a place on many select lists
thereby losing a number of good con
tracts. 1t pays to keep good company
"A man is known by the company h
keeps; SO Is a publisher. Printers