Lincoln County leader. [volume] (Toledo, Lincoln County, Or.) 1893-1987, 1903-11-13

NohooiJ hipIesseu-JulukS ne VIII SeQQ
for the article advertlsed-or he decides
to "call in and get one the next time
I'm down town."-but not just then.
perhaps he forgets about it and If he
never sees your name in the paper again,
chances are he will never be reminded
about it again.
Advertising, to be successful, must
be continuous. One big ad inserted
once or only occasionally, will not take
the place of an ordinary ad, published
regularly. Might as we'll think of eat
ing one huge meal week instead of
three regulars every day. You'd feel
starved most of the time. and so
business which is represented by an oc-
casional large ad. or even an occasional
small one, is simply starved in between
times.
A small ad appearing regularly is
worth much more than the same
amount of space concentrated into one
big ad for one issue. The public has
a short memory for things adver-
tised-there are so many of them. 1t
is soon forgotten and its usefulness gone.
The smaller ad may not attract SO much
attention at first but if presisted in day
after day, the more permanent results
will follow. The name of the firm and
character of the store and its offerings,
becomes we'll fixed in the minds of the
public, and the result will finally come.
Successful advertising means persist
ent advertising.-Canadian Grocer.
o. L. Holgate of South Beach was in
the city Wednesday.
Mayor Roddy of Winant had business
in the county seat Wednesday.
St.John Church-Services uext Sun
day at IL a. m. F o. Jones, Pastor.
L. F. Pepin of Chitwood was among
the county seat visitors last Saturday.
Mr.. and Mrs. Rite Dedrick returned
yesterday from protracted sojourn in
Newport.
Ira Reeder OF Yaquina passed through
Monday morning ON business trip to
Portland.
Emmet Gaar, son of f. +. Gaar, and
former resident of Toledo, was among
the arrivals Monday night.
G. G. Kubler of Newport was in the
city last Saturday shaking hands with
old comrades and other friends.
Doc Wakefield. the big apple man OF
Little Elk, arrived last night and sold a
cargo of his best fruit before going to
bed.
O. F. Jacobson, one of Newport
handsomest citizens, passed through
yesterday morning on business trir
to Portland.
The Reporter has changed hand:
again, George McCluskey retiring ant
the Reporter Publishing Co. assumin.
the management.
The horse sidewalk on Hill stree
from Fourth to Second was cleared o
mud and stuff Monday by the use o
the fire hose. 1t was good job
quickly performed, and demonstrated
the value of the waterworks.
Eggs away up in price, and here you
hens are moping about, sickly and non
productive, all for the want of SOM
of Pratt's world renowned poultr,
powder which will start hens laying il
a weeks time. For sale by Krogstad.
Mrs. Adam Rae returned Wednesda,
evening from Portland, where she ha
been receiving treatment for severa
weeks at the Sanitarium. She with
stood surgical operation nicely an,
it is hoped and believed her health vii
be restored.
James Mcdonald of Chitwood was il
the city the first half of the week. II
has been compelled to abandon his pre-
posed trip to California. He had lease,
his ranch at Chitwood, but the rente
reconsidered and Mr.. Mcdonald will
stay with the farm, temporarily, at least
Il - 80
Shnotip ~ Motob