davidaulloa/AmericanStories huggingface dataset:
The daily morning journal and courier. [volume] (New Haven, Conn.) 1894-1907, 1902-11-10
THE EDW. MALLEY co. OF NEW HAVEN THE ONLY
CONNECTICUT BUYERS. THEIR SALE TOMORROW.

label was all silk.
One Of the essentials to this class
of trade was a close touch with the
advance Of Fashion, and johnson,
Cowdin & Co. are such accurate
style-hitters that they have been
known to abandon the manufacture
of a certain style of ribbon while
it was just reaching the height of its
popularity and most in demand, in
order to prepare for new and diff
erent demand that they saw was
coming.
Early this Fall, Johnson, Cowdin
& Co. foresaw the demand for the
soft, so-called Liberty finish on
ribbons. At this time they had on
hand more team one hundred thous-
and dollars worth of satin and gros-
grain ribbons, which, up very recent
ly, were the fastest-selling styles
made. Without the least hesitation,
they determined to follow the new
fashion, and sacrifice the old. They
therefore sent $500 cartons Of all
silk satin and gros-grain ribbons to
the auction rooms, to sell for what
they would bring.
THE SALE OCCURRED LAST
THURSDAY
and was the sensation Of the ribbon
trade, owing to the proninen1 I
Of the makers and the unpreceentel.
quantity Of the goods.
The daily morning journal and courier. [volume] (New Haven, Conn.) 1894-1907, 1902-11-10
Style Settlers
A Paris 0ligarchy Which
Rules the World of
Fashions.

1t you are fond of such little prob
lens, it may amuse you for few
minutes to figure out about how much
money will be spent in America this
Fall for new dresses.
Eighty million people in the coun-
try-that's forty million women and
girls, or Whereabouts. Is it fair to
say that one-half of them will have
new gown? The number will prob
ably run much higher than that, and
so many women will have two or
three new frocks that they will more
than compensate for those who will
get along with last Falls gowns.
Well, call it twenty million new
suits and dresses. What will the
average cost be? There's a wide
range for speculation here, but prob
ably SEQ would not be far from the
mark.
Now take long breath and multi
ply. Four hundred million dollarsl
That's just for suits and gowns, I'M
derstand, millinery and underwear,
neckwear, furs, shoes and all the rest
of the details are not counted at all.
Why is this money expended? A
great deal of it because of imperative
necessity, doubtless. But who can
doubt that the greater part is spent
to keep the spenders "in style?" This
is not by way of criticism, of course,
the desire to be dressed as well as
ones neighbors, or, as the Scotch
woman said, maybe a wee better"
is a perfectly natural. and, within
common sense limits, commendable
instinct, 1t is a civilizing- and re6n-
ing instinct, and, let the mere men
rail against it as they will, they fol-
low it themselves; nine tenths of
them.
Well, but about "style." Granted
that several million women will spend
several million dollars following it,
the question arises,-who sets iii?
By what grand, unwritten law is it
that all skirts, for instance, will this
Fall have a pronounced flare? Who
said they should? Why should
every tailor and dressmaker obey
(EouJiu,/o/J 7Efb D1o,, 2L@.J
The daily morning journal and courier. [volume] (New Haven, Conn.) 1894-1907, 1902-11-10

point. The mapped hats which wom-
Ell will wear this winter are simply
refnements of the beaver hat which
every gentleman wore thirty years or
more ago. 1t is said that the pro-
gress Of the fashion is rendered some
what slow by the fact that the manu-
facturers cannot find enough exper-
fenced ''nappers." 1t was almost a
lost art when the new style came in
and called for its revival All the
"nappers" now at work are middle
aged or elderly men;-nobody has
The daily morning journal and courier. [volume] (New Haven, Conn.) 1894-1907, 1902-11-10
MALLEY DOES NOT SELL THEM.

For this reason. it pays to select
fur3 in a store than can be trusted.
It will be a satisfaction to many in
tending purchasers to know that the
Malley Store does not handle the
unworthy stuff that masquerades as
good fur. You can be sure of your
moneys worth.
Persian Lamb coats are steadily
gaining in favor, as they deserve
to do. They give as much wear as
a good sealskin; seldom get shabby
and are not extremely costly. In
combination with lighter colored furs
they make extremely effective gar
ments.
Malley has them from sos. to
$3.50.
NO INVITATIONS OF PERSIAN.
The Persian Lamb skin defies
any successful attempt to initiate it.
The best limitations of seal are real
ly good furs for looks, service and
wear. The best limitations of Per-
sian Lamb can deceive no one and
get rusty very quickly. This is one
argument in favor of Persian Lamb
that women will appreciate.
The long automobile coats shown
by Malley, are made of Russian
squirrel skins; durable as leather
almost and soft as the softest down.
Trimmed with genuine errnine, these
are beautiful garments. Price 5000.
The list of scarfs, boas and neck
wear is too long to print or even
outline. Prices begin at 81 so and
run up as high as most purchasers
will care to 60
But, there is not fake" piece
in the lot. There is not masque-
rade. There is nothing that will
not give a full value for every cent
spent upon it, and everything goes
by its right name, at Malley's.
The showing should be, and will
be, seen by every women who cares
for furS of any quality, whatever.
The daily morning journal and courier. [volume] (New Haven, Conn.) 1894-1907, 1902-11-10
Wanted Silks.
Human Nature Studies
at a Silk Bargain
Counter.

On Friday afternoon the Edw.
Malley Co. printed an advertisement
concerning sale of black silks at the
usual Malley reduction from the stand
ard prices.
The result was the usual steady
influx of customers and the dinlinu-
ton of the silks by a rate regulated
only by the salesmen's power to meas
ure and cut them.
The wide difference between the
published value and published prices
occasioned some amusing interviews
between the salespeople and custom
ers, and withal showed a trait of
human nature familiar TO all salespeo-
pie.
AS an instance:
A delightful old lady, radiantly
good-natured from every curve and
cushion on her comfortable body, got
hold of 4 piece of black silk and said
to he clerk:
How much is this, please?"
"Ninety-fve cents yard, madam;
regul.- dollar-nineteen quality
Regular dollar nineteen quality?"
"Yes'm;-it's the same silk we sell
ourselves at $IIo."
And what price is it,"
"Ninety-fve cents a yard"
What do you call it,"
Its peau de sole, madam"
And it's worth dollar nineteen?"
Yes'm."
How do you come to sell it for
ninety-ive cents, them" ~
"It's Malley bargain, madam; we
got a good many thousand yards at
an auction sale the other day, very
cheap, and we are making sale of
them"
The old lady took out her pocket
book. 81 think I'll take seven yards"
she said. "How much is THAR
"Six, sixty-fve, please"
She pondered moment. "Well,
don't know" she said. 1t looks like
a good silk and l guess it is worth
what you say. But ! expected to have
to pay dollar and quarter at least.
Have you any doIlar-and-a-quarter
peau de sole"
"|Yes'm; here it is
at doesn't look any better than the
other"
There is little difference, not
much
as this .duced?"
mo madam. this is regular stock"
"Well, I'll take seven yards of it"
The sale will continue during Mon
day at Malley's and if you are not
prejudiced against silks because it is
reduced quarter in price, there will
be fine choosing for everyone who
reads this.
All black silks; almost all known
weaves.
The daily morning journal and courier. [volume] (New Haven, Conn.) 1894-1907, 1902-11-10
WHY SOME FIJRS COST MORE THAN THEY ARE WORTH
AND OTHERS ARE WORTH MORE THAN THEY COST.

The Annual Opening of Furs and
Fur Garments occurs at the Malley
Store Monday morning. This an
nouncement is based upon pre-
liminary view which was granted the
Journal reporter on Saturday.
The first impression made upon a
visitor who comes with the idea of
writing up the exhibit, is of hope
lessness. The showing is so dis
couragingly immense and the variety
so overwhelmingly great that the
most experienced reporter, (even
though he be hardened writer of
advertising, adopting the Journalistic
style for the time being) can only
look and wonder and take feeble
notes.
WIDE RANGE OF CHOICE.
This variety is forced upon the
buyer Of furs for a store like NAL
ey's. In few other classes of mer-
chandise is there so wide range
Of choice. A fur coat, for instan-
stance, can cost its purchaser $3.50
or $3.50, as she pleases and be-
tween those extremes there are al
most as many steps as there are dol
lars represented. A fur scarf may
be bought for So or $50 or $500,
and So It goes. A store that claims
to satisfy all tastes and all pocket
books as Malley's does, is drivento
large varieties as matter of bust
ness.
Furs are tricky things. The de-
mand of the pubic for things that
look like sealskitl and sable has pro-
duced some of the "queerest'' imi-
tations imaginable. The market is
full Of frauds, disguised under some
high-sounding name
But, among these limitations are
some that are fully worthy of conf
dence. There is little animal of
the rabbit species, called coney,
who inhabits the coolest regions and
is therefore given a protecting fur
that is quite as thick and almost as
soft and fine as sealskin itself. IF
the coney ate fish and oily things,
his coat would probably be as
t'slick" as sealskin: AS it is, he
gives his fur to make the closest
and most satisfa tory approach to
to sealskin yet discovered.
THE GOOD ONES.
The very best Of these skins,
skilfully treated, dyed by genius
and made up by experts, become
fur coats that cannot be told from
sealskin without handling. They
are called Near Seal and Malley
has some extraordinary specimens
to sell at SIS. The combination of
mink or sable with Near Seal is
very effective and coats so made up
are shown in the THE School of
Style at prices UP to $50. One
beautiful garment of Near Seal,with
generous collar and wide reveres of
mink fur at $47.50, is perhaps the
higeest value for price ever seen
in this city.
These are the best limitations, but
the demand for cheapness has pro-
duced limitations Of these limitations.
Domestic rabbits and even domestic
cats have their fur turned into gar
ments and neckwear under some
name ending with "Seal."
But these limitations of limitations
are untrustworthy. They get rag
ged and NANCY very quickly.
The daily morning journal and courier. [volume] (New Haven, Conn.) 1894-1907, 1902-11-10

beaver In the proper process the
fur is cut up by vibrating cord,
strung between two supports like
violin string, and worked into the
felt by hand in almost boiling water.
When such hat gets wet, the
fluffy nap will "s1ick" down. like the
nap of silk hat when brushed. All
that is necessary to do to restore the
original fufiness is to first, let it
dry thoroughly, then comb it out with
a fine comb, then beat it up little
with small stick. and you will have
a finish equal to new.
The daily morning journal and courier. [volume] (New Haven, Conn.) 1894-1907, 1902-11-10
learned the trick in late wears,

The question is often asked in our
millinery rooms if these soft, fluffy,
furry hats will Stand the rain" Yes
they wlll-if you have the real thing
and not the prevalent imitation.
The real thing i'll a mapped beaver
is a hat made from a fur felt, with
a fur nap worked on afterwards. The
process is difficult, and requires
high degree of skill, but, once pron-
erly put on, the hat will stand water
as we'll as the fur of the original
The daily morning journal and courier. [volume] (New Haven, Conn.) 1894-1907, 1902-11-10

We have taken only good pieces. We
are ready to guarantee the worthiness and
value-for price of every piece in the lot,
whether it be the $3.50 one or any other.
There is SO much trickery in the fur bust
ness that it may relieve you to know
that
You May Buy Here With Safety. We haze
done The Worrying:
The list covers more than a thousand
pieces in scarfs neckwear, shoulder
The daily morning journal and courier. [volume] (New Haven, Conn.) 1894-1907, 1902-11-10
h Mapped Beaver Hats.

The REVIVAL OF an UIu FaSHIUH KeVIVaS
an Old Industry.
If you have investigated the Fall
Millinery in any good store you can
not have failed to notice how prom
;nent the mapped beaver hat is A
few of them were worn last year; this
wear they promise to be decidedly
the thing.
Most new fashions are but revi-
vais Of old ones. and this is case in
The daily morning journal and courier. [volume] (New Haven, Conn.) 1894-1907, 1902-11-10
Ribbons At One Third Value.

Messrs johnson, Cowdin and Co. of New York last
week sold at auction nearly $4,000 worth lat retaiD Of
satin, and gros grain ribbons
1t the largest auction sale held in ribbons
The goods brought less than $40000that is less than
one-thrd their retail value ~%.
We were the only Connecticut buyers and put Our
share on sale Monday morning,
AtAboM SOC on Each DaAay of VaLue
For fancy work. and the thousand and one uses that
will OF once suggest themselves along decorative lines
these ribbons are the best that the market affords
All WdM-AN Colovs and All Silks
7nFIE e. y
The daily morning journal and courier. [volume] (New Haven, Conn.) 1894-1907, 1902-11-10

pieces, capes, NUTS, boas, Imperial jack
cts and long coats The furs are Amer
can mink, martin, squirrel, lynx, fox,
Electric Seal, Near Seal and Persian
Lamb.
Particular attention is called. to the
jackets and coats in Persian Lamb and
the good substituted for sealskin, in COM
bination with other furs. In stylish we
novelty worthiness and cheapness ness
have never had any to equal them.
The daily morning journal and courier. [volume] (New Haven, Conn.) 1894-1907, 1902-11-10
AT
The Opening Sale Of Fur1;--
Good But inexpensive.
At Malle'y's
AT Malley's
At Malley's

KXERE is the largest line Of nedlum-prced urs ever
brought into Connecticut It covers every step in the
prce-range from $3.50 to $3.50. Itgoes no higher, be
cause higher prices not otter desired We have control
of garments priced up to $780, they asked for how
ever
Within those lits-s25O to 1250-we have the best Sc
lection of fur pieces to be found in this state and we be
Ieve, one unsurpassed in this country.
The daily morning journal and courier. [volume] (New Haven, Conn.) 1894-1907, 1902-11-10
AUCTION SENSATION.
Leading Ribbon Makers Have
PeremptOry Sale of $500
a Cartons.

This Nearly ThreeQuarterS of Million Yards and is the
Largest Quantity Ever Disposed of In an Auction Room.
At Regular Prices Goods Would Have Brought
$4,000. Realized Less Than 0ne-third of
That Amount Sacrifice Explained by
#\ Style Change.
The daily morning journal and courier. [volume] (New Haven, Conn.) 1894-1907, 1902-11-10
SU MPTUOUS FURS.
The Malley School of Style
Opens Its Class In Fur
Buying.

Many Fur Tricks Discussed and Disclosed The Proud PO
StiOn Taken By the Humble Br'er Rabbit and the
Skunk'S High Place in Popular Esteem Under
S0nOrOuS PSuedOnymS. The Commercial Val
ue of Some PrejudiceS and the Power of a
. Trade Name
The daily morning journal and courier. [volume] (New Haven, Conn.) 1894-1907, 1902-11-10
What They Show You at the
Malley Fur Opening.

Total Value at Retail Prices of the Collection $238oO
Total number of pieces, about 1900
Number of separate skins used, estimating 5000
Lowest priced piece scarf at $3.50
Hghestpnced piece, squirrel automobile coat at 5000
Muffs in Electric Seal, price range SITS to SIS
Neckpeces in Electric Seal price range $3.50 to $3.50
Chnchilla Neckpieces with tails, SIS to $50
Boas in mink and martin, with tails, $5.75 to $25
Coronation Shoulder Pieces in Electric Seal Martini
Russian Squirrel and Alaska Fox, $18 to 500
Two-tailed Double-Fox Boas sabie-dyed, $40
Sabe-blend Mink Scarfs, tails to match $40
Near Seal Cluster Scarfs, very large with
Japanese Tails one of the best values
shown, IS
Goats in Electric Seal very special value, SIS
Coats in Near Seal, $3.50 to $50
What They Will NOT Show You
at the Malley Fur Opening.
Fur Piece that not guaranteed to give satisfactory
wear for the money expended on it.
Butler citizen. [volume] (Butler, Pa.) 1877-1922, 1902-04-10

inducing ailments. The feathers of a
duck are almost impenetrable and VIII
withstand almost any degree of cold.
Again, q duck cannot stand the amount
of confinement in a house that hen
can. She is more restless in disposition
and is given to exercise in greater
degree than is hen. Indigestion is not
SO prevalent with ducks as with chick
ems.
In the first cut is shown simple
house that may be built at small ex-
pense 1t is plain and has shed roor.
Such house should be built Of rough
boards, IL inches by 1 inch, and joints
covered by strips, inches by inch.
The roof should be made water tight
and covered with tarred paper, shin
giles or tin The outside should be well
drained around the bottom that it may
not be damp. Some advocate board
floors raised six to eight inches from
the ground and covered from four to
six inches with dry earth, straw or
leaves. The writer favors the using OF
board floors In all houses for chickens,
but thinks 1t not essential for ducks.
If the house is well drained on the out
side and the earth floor is covered with
hay, straw or leaves, 1t will be perfect
ly satisfactory. There must not be
dampness in the house, as the birds
will not do so well. While they are
given to water on the outside, they
must have comfortable quarters in
which to warm up" or "dry out"
The building shown may be con-
structed of any dimensions desired, ac-
cording to the size of flock to be kept.
4 house II by IA feet will accommo-
date nicely flock of dozen. There
are no interior arrangements whatev-
er, simply the floor space Of the build
ing. 1t is better not to use nests. Some
ralsers use plain nest, as shown In
the second cut. These nests are made
Of one inch boards twelve inches high
and sixteen inches long set fourteen
inches apart and held together in front
with three inch strip. The nests are
nailed to the back of the house. But
more than half the eggs are laid on the
floor of the house or in the yard, and Ii
permitted a duck will build herself
nest to her liking.
When two or more breeding pens are
to be kept, the plan Of the house shown
Butler citizen. [volume] (Butler, Pa.) 1877-1922, 1902-04-10
JsS es.&
AGAAM. M.FogGD
~ .sa. GARDEN
BREEDING DUCKS.

Plain Houses and Nests For Farm
Use-IncIosures and Water Runs
Houses for ducks are simple affairs.
They are built plain and comfortable
and have no furnishings whatever \
duck is differently constituted from a
hen and must be cared for under diiier-
ent conditions. The hen needs warmer
houses and drier surroundings than
does the duck A duck does not mind
the cold If she can keep her feet warm.
Cold feet will affect duck as frozen
comb does q hen, retarding laying and
Butler citizen. [volume] (Butler, Pa.) 1877-1922, 1902-04-10
TIRED OUT.

There's many farmers wife sits on the
porch In the growing shadows Of sum-
mer evening, knowing to the full what 1t
is to feel tired g out r As Il M fiers seT was mot mot
Butler citizen. [volume] (Butler, Pa.) 1877-1922, 1902-04-10
GnerriIIn WarfnrA.

The word guerrilla is Spanish and
first came into common use in this
country during the time Of the PENN
sular war; but Spain throughout her
long history has always been recogniz-
ed as the country most ideally suited
for guerrilla tactics. There Is no re-
gion in Europe in which it is more diff
cult to wage successful war. "If the
army Of inYnsion is small, 1t is defeat
ed; IL II. In large, 1t starYes."
Butler citizen. [volume] (Butler, Pa.) 1877-1922, 1902-04-10
Music I'm a BARRIERS Shop.
Government Clocks.

Scattered throughout the various
Washington departments are hundreds
Of clocks and chronometers, which cost
the government annually thousands of
dollars. The chronometers are the most
expensive clocks In existence, and they
are to be found on board every war
ship Of the United States. These time
pieces cost $4o0 each. The ones most
consulted are those in the marble room
Df the senate and In the speakers lobby
OF the house. Hundreds Of people daily
correct their watches by them.
Butler citizen. [volume] (Butler, Pa.) 1877-1922, 1902-04-10
Nasal Catarrb Quickly Yields to treat

Nasal Catarrh quickly yields to treat
meni by Ely's Cream Balm, which is agree
ably aromatic. 1t is received through the
nostrils, cleanses and heals the whole sur
face over which it diffuses itself. Druggists
sell the SOC. size; Trial size by mail, 10
cents. Test it and you are sure to continue
the treatment.
Announcements.
To accommodate those who are partial
to the use of atomizers in applying liquids
into the nasal passages for catarrhal trosl-
Jles, the proprietors prepare Cream Balm in
liquid form, which will be known as Ely's
Liquid Cream Balm. Price including the
spraying tube is rs cents. Druggists or by
mail. The liquid form embodies the med
icinal properties of the solid preparation.
Butler citizen. [volume] (Butler, Pa.) 1877-1922, 1902-04-10

this tired woman feels more acutely the
aching back and throbbing nerves.
Sick women, hundreds of thousands OF
them, have been made well by the use OF
DIR. Pierce's Favorite Prescription. 1t
establishes regularity, dries weakening
drains, heals Inflammation and ulcera-
ton and cures female weakness.
swords cannot tell what suffered for thir-
teen years with uterine trouble and dragging
down pains through my hips and back, writes
Mrs Jehn Dickson, of Grenfell, Assiniboia Dist,
N W. Ter. vI can't describe the misery It was
to be on my feet long at time could not ear
nor sleep Often wished to die. Then saw
DR.. Pierce's medicines advertised and thought
would try them. Had not taken one bottle TIL
was feeling well. After had taken hve bottles
Of Favorits Prescription and one OF Golden
Medical Discovery was like a new woman.
Could eat and sleep and do all my own work )"
The Common Sense Medical Adviser,
Is sent free on receipt of stamps to pay
expense of mailing only. Send II one
cent stamps for the book in paper covers,
or Al stamps for the volume bound In
cloth. Address DIR. Pierce, Buffalo, NY.
Butler citizen. [volume] (Butler, Pa.) 1877-1922, 1902-04-10

may be extended to any length desired
and makes an excellent breeding house
for the farmer to keep ducks in.
An inclosure should be given the
greeding ducks. as they do better con-
fined than when at liberty. Give plenty
OF room and inclose the run with two
inch wire mesh two feet wide. If water
Is accessible, 1t should be inclosed by
the mesh wire fencing Of the same
width as for the run.
A duckhouse with an arrangement Of
wire runs in the water is an admirable
plan for farmers who have running
water on their farms.-G. e. Howard.
Butler citizen. [volume] (Butler, Pa.) 1877-1922, 1902-04-10
EARLY Market Lambs and Ewes.

When the early lambs are ready for
shipment to market, as they should be
Mt the age of six to eight weeks, the
ewes from which they are taken should
be given but little If any grain for a
few days, or until the milk secretions
are materially checked. AS soon as
they give evidence of drying up COM
mence to gradually increase the grain
feed until it Is brought up to quite
liberal amount. 1t is highly important
at this juncture to expedite their prep
aration for market with all possible
speed, as at this season fat aged ewes
will command better price than at
any other time Of the year,. With
cOmbe, Oregon