The Montgomery advertiser., 1902-12-14
ETHELBERT
Pure Mellow, Seven-Year-Old Rye Whiskey That Has Won Its Way to the Favor of Everyone
 Who Has Tried It--A Now Popular
 Brand to Be Made Famous. .-:.t e, +

bringing out "Ethelbert' as leader that they could recommend with confidence. guarantee without hesitancy, and push with success; for wherever 1t has been introduced it has at once taken high rank with the most particular consumers, ana the demand for it, in consequence, mas steadily grown, until it has become one of the most popular brands on the mar ket Their sales of it in the territory al- ready covered run far beyond those or many of the older and best advertiseo brands, and have everywhere increased constantly.
 'Ethelbert'' has attained this degree of popularity solely on its merits; and now that there can be no sort of doubt about its high quality, its purity, and its entire satisfactoriness to the public. Messrs. B. S. Greil & Co. propose that 1t shall be not only popular but famous. It will, therefore be vigorously pushed in a constantly widening territory, to the very limit of the firms resources ener- gies push. and enterprise, so that this exouisite whiskey shall have the large and widely distributed sale that it's proven merits. and its popularity with those who have tried it. justfy the firm in an- ticipating "Ethelbert' is to be made familiar word with those who appreciate me, pure, oiu, liciio", po4ehee'AS oAN entirely wholesome goods-something that can be exhibited in the home, the sick room. at the club, or at the bar, with per- feet confidence that 1t is exactly the proper, thing.
 Messrs. B S. Griel & Go. have in store and in bopd, in Montgomery and Cincin- natl, thousands of barrels of this whis- key and every precaution has been taken to rigidly maintain the highest quality, and at the same lime to guarantee that none of 1t shall be bottled, or sold, until it has been mellowed and purified by at least seven years storage in wood. A large part of that now in stock has been
 in wood for conside :ably over seven years and the same will be true of much of that taken out of bond, from time to time, to supply the trade.
 Messrs. B. s. Griel & Co., are perfectly willing to stake their reputation as re- liable business men, as well as their prospects for greatly extending their all ready large trade in fine liquors, on the purity, wholesomeness, exquisite quality and general satisfactoriness of Ethel bert" rye whiskey. They have not taken 1t up at a venture, but after long search amongst distilleries and many rigid tests of samples offered. while seeking an all- round. pure mellow, fine rye whiskey, that they could place before the public with an absolute assurance, and a strong guarantee, that it would always be found entirely satisfactory and wholesome. There need be no sort of apprehension that it's use on any occasion will lead to disappointment It is fine enough and palatable enough to offer a king, and it is pure enough and mellow enough to use in the sick room of the daintiest invalid.
 Those who order "Ethelbert" rye whis- key can have the absolute assurance of getting strictly fine, pure, old and mellow goods with the guarantee of the house behind every ounce of it; and these gen. tlemen ask their friends and customers | to do them the favor of testing this splen- did liquor. Sold, recommended, and guar | anteed by B. S. Griel & Co.,, Montgomery l and Cincinnati. a.