Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1902-12-18

one, t0S bracelet mas become so COM
mon among Englishmen, especially
among those of the impressionable
age, that it no longer attracts atten-
ton on the arm of the silkhalLed
young clerk who sits opposite you on
the bus or in the suburban train,
where you can't help but see what is
smuggling under his coat sleeve,
writes q London CORES pondent. The
fact of itself would be enough to
worry the American scientist who re
Gently expressed alarm because so
many young men parted their hair in
the middle; but what would he say to
some of the later development OF
mems fashion in England? The mas
culine adoption of bracelets is nothing
TO it. Although the subject may seem
rather frivolous, it manifests ten
dency that has become worth serious
consideration, for it is a fact that the
gilded youth and middle-aged men
who are suppose to set the fashions
for London are borrowing feminine
adornments and customs to surpris-
ing degree. mat American psychol-
,ogist would find fertile field for in
vestigation over here.
Corsets are case in point. There
have been little paragraphs in the
London papers every now and then for
the last few months touching upon the
increasing demand for mems corsets.
To make sure about it / asked a fash
icnable corset maker for news of the
~ w hot IN
lishmen are taking to corsets?" Mon
Dieu, yes, Lots of Englishmen-
Every corsetiere now understands the
making of good pair of male stays.
The Englishman he says to himself,
ITEMS! | have the marvellous figure.
1t shall be more marvelous!' And
then the authority proceeded to ex-
plain that the corset mania had be-
gun with the military man-they COM
pare notes on corset in some of the
army clubs as gravely as they discuss
the education bill at the National
Liberal club. The weakbackeo
brother, who really has some need of
a corset, caught the idea from the
military man, and then some of the
riders who lend distinction to a fine
morning in Rotten Row fancied that
their graceful outlines could be i'm
proved by corset. The Beau Brum-
.mels of the stock exchange extended
the trade, and now even clergymen-
few-are known to wear them. The
demand is SAID to be increasing
steadily and rather rapidly. In style
the corset masculine differs from the
femme only in length. Frequently it
is laced with single cord and in
front. The materials used are as ex-
pensive as those which go to make
corsets for women, and many men
are fastidious as to color. The best OF
these articles are imported from Paris.
Their g,.s sst-shaped fit over the hips
in exactly like the average corset
made for women. Black silk stays are
considered particularly smart, es-
pecially when embroidered in some
dainty tine. Men who wish to pre-
serve their figure must effectively
wear different sets of corsets in turn
and according 10 the needs of this or
that suit of clothes. They can be
ordered now in every size, in linen.
satin or silk, the wIist measure being
taken as the base of operations, just
as in the measurement of women's
corsets.
Masculine "beauty shops" so called
in Difference to the feminine establish
ment, have not yet sufficient prestige
in London to come boldly outand state
their business. Men who insist that
wrinkles must go and freckles vanish
are obliged to take treatment under
cover of the manicure shop. THE
best people have not yet counten-
anced with sufficient enthusiasm
these little foibles on the part of men
to encourage beauty artists" in the
frank acknowledgment of their en-
pioyment. Even in shops where one
knows positively that men take COM
plexion treatment the proprietors only
smile blandly and say: ooh, yes; but
our men customers wouldn't exactly
like to have it known that they came
here We attend to our business
quietly Few of our clients use rouge,
but blackening the eyebrows is COM
mon. 1t is a great Improvement to
many men. Powder, as every one
knows, long ago became recognized
as a necessity on a gentleman's toilet
table. Cosmetics bought for male use
are exactly the same as those sold to
women. Absolute purity of manu-
facture is demanded by men, just as
it is by careful women. They must
have the lest cream and lotions. So
trade is brisk in our line. A little
later, perhaps, our men customers
will be less timid about avowing
openly the advantages derived from
treatment" There aren't enough
women in England to use all the per
fume we SELL said one distinguished
representative of the cologne trade.
"The women buy for the men. Not
that we object, mind you. It's all
right for business that men will scent
themselves up to smell like sachet
bags. but we on the insider wonder
how far it will go. Not only is there
| a greater amount of perfume sold in
London to men now than ever before.