The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1902-06-13

. Iowa. MIR. John j. Clark. editor Q
the Bedford. Iowa. Daily Times
gives some very interesting sagges
{ tions. We have read carefully hi
f diagnosis of the Successful SINAI
: Town Daily" and submit to GU
readers whether or not the Herald be
longs in the list.
THE principal ingredient. he says
THAT constitutes success in a countr,
daily, is Energy. "
With all our faults the Herald hal
never been accused of lacking il
energy.
Eternal vigilance. Mr.. Clark says,
lis also the price of success. In
other words, to Energy must be ADDED
Persistency. And again we submit
that the Herald is not lacking in that.
Whether it be our city editor on the trail
of news item, or our business man on
the huct for an ad or job, or the editor
with cranky idea he wishes to i'm
press, we generally stay there to the
finish, even though it happens some
times that when we have met the
enemy we are "theirn.
Learn in a measure what your pub
lie wants, and serve your Cruel in
palatable form and at the right time,
always remembering to give prefer
ence to matters of local interest" We
are not sure that we can measure up to
that standard. We feel that we do
know in a measure. what this public
wants, and we serve the cruel on time,
giving preference always to local news
but the ''palatable' part-there s
where we stagger, and sometimes fall
down. In fact. our public has such
varied and curious appetites, so abnor-
NAL sometimes and in spots, that what
is palatable to some seems to be poi
son to others, and we have rarely been
able to prepare the Cruel SO as to please
them all If Brother Clark can fur
nish us with the decoction, we will |
come down handsomely with the cash.
The paper continues, and this fits
the Herald like glove:
What interests your neighbor mu st
be OF interest to you and worthy of
your consideration. The country daily
must be the bond of interest between
the individuals of your community
and must be made of sufficient interest
so that it will be looked for each even
ing, and the harder you are called
Town when patron has been missed {
he more reason you have for self con
graduation. Independence, not neces-
arily in politics, but in individual
landing, upon matters pertaining to @
he welfare and progress of your people a
invites a confidence that can be gained y
n no other way Ia
enough editorials, " says the wri
er, upon subjects of general interest n
re necessary to inspire proper res
ect for the ability of the paper to
IKE care of itself ON all occasions and :.
} lead, If necessary, the onward pro- "
ress of education. -
Our foes are ofttimes our friends, Mr..
lark thinks and speaking from his 9,
vn experience, to which we are dis
)sed to add our own. he says he was RI
helped up the rugged ascent, " by two A
asses, his friends and his foes; - CT
7 the helping hand and encouraging "a \
ord Of one, and the overreaching ar
alevolence of the other The
erald certainly has its full quota of
ne friends and malevolent enemies. g.
Continuing, this thoughtful, we'll
nsidered article says: ne
THE daily enthuses the office from Be
e devil to the managing editor and tn
axes each feel that work of impor IL
nee is being performed and that Wi
ere is responsibility to be borne
Oh day, and the vim and dash of the
lily must of necessity manifest them
YES to great extent in the weekly s
ue.
1T is satisfaction to all concern
in the Office to appear before the ant
bic each day and to make the ste
position weekly look like 30 cents
the readers of the daily. ALI the n
riches and their individual depart
nts and societies, the fraternal or
lizations, the social clubs and the
,h school learn to lean heavily
IN the daily, which is a living I
ce among them, making itself seem acc
lispensable to their happiness and mil
gress. The daily is great boon to uat
opposition weekly, rendering it pos Ter
IL for the editor to sit in his office tioI
revel in we'll selected news, with bet
ich he regales his readers and which IT
gets without money and without Al
CO and without even courteous &C 10,
of the serv ice rendered g. a..
Sixteen years ago we started our 10
ly on one side of "a sheet a little an an,
ger than postage stamp, and for enc
ime each person in the town ex- Ian
ted each issue to be the last of mar mar
postage stamp daily Then they Ian
an to rather expect it to appear n;z.
The regular hour, and this was dacl
unit
suct