The Abbeville press and banner. [volume] (Abbeville, S.C.) 1869-1924, 1902-02-05
when Should Copy OF Advertisements
be Handed In?

We frequently see notices in our exchanges
requiring the copy for changes In advertise
ments to be sent into the office several Gays
before publication, creating the impression
that changes were made reluctantly, and as
special favor. We saw a notice last week in
our wideawake neighbor the Yorkville
Yoeman, which created that impression.
In many other newspapers we have seen
no intimation as to what rule governed
them.
The Press and Banner never refuses the re-
quest Of an advertiser which would not In
volve the missing Of the malls. We believe II
is good business TO accommodate ones custo-
mers. That is what we are here for.
In this ofice advertisements have the right
OF way, and editorial, correspondence, news
items or almost anything else is sidetracked
for advertisements. They are more impor-
.ant TO the reader, and more valuable to the
pubiisher, than anything else.
II we can tell the pretty women where they
can buy the prettiest millinery and the love.
LEST dresses, the Information Is more impor'
tant than telling them that Jim Smith is visit
ing John Jones.
live can tell people where to buy the best
clothing and the best shoes, that would GER
tainly be more important than telling them
that Sam Pumpkins Of Sleeping Hollow has
painted his front gate.
II we can tell people where TO get the best
and the purest medicines, or the incest fruit,
that is certainly more valuable information
than the fact that Col. Selfconceit had con-
descended to dine with MIR. Humility.
II we can tell where TO get the best bargains
In furnitnre and other needed goods for the
house, we would do better service than in
telling that Mr.. BuSy Body had worn out his
hounds hunting bobtsil rabbits.
II we can tell the people where to get
good stove at the lowest price, or hardware,
or fancy groceries, or tinware, or cigars on
the most advantageous terms, the informa-
tion would be more valuable than intelli-
gence Of the fact that the pet dog Of Mr.. and
Mrs. Smith had died Of fits.
q When man Is seeking Information as to
the best places to spend his money he is In.
different TO the movements OF lar-of people,
and he Ii not thirsting for editorial comment
He would sooner know where to buy good
mule, or q cheap wagon, or nice buggy than
70 read almost any contribution that gets
into anewspaper.
We encourage customers to change their
advertisements, and always do so with pleas
ure, never counting the expense Of typeset.
ting. As long as a man changes his adver.
tisement he is watching 1t. and he realizes
profit. When he neglects his advertisement
too long It Ia not profitable, and then he
thinks sdvertising does not pay, and he Will
take his ad out OF the paper. AS long as he
wiu attend to changing his advertisement 1t
pays, and he is believer in advertising.
Take the firm OF r. M. Haddon d Co.; they
have been prospering from the start They
change their advertisements frequently
sometimes every week. Only one issue Of the
Press and Banner for about twenty-five years
has appeared without their ad in 1t, and II
they live they will prosper for twenty-five
yesrs longers and their ad will be In its accus-
toned place. This Is mentioned only as an
instance. Many other advertisers will do as
Mr. Haddon has done. They have already set
in for twenty-five years Of advertising and
prosperity.
Bring In your advertisements, gentlemen.
We will gladly change them. even If we have
70 leave ont anything else that may be sched-
uled for publication.
K We are In the business to publish advertise
ments. Other matters come in as incidents.
The mgny isi in ads, and the more ads we
have, the more we will make. We are not
pubIshinxa ) paper for the fun there is in 1t.