The Montgomery advertiser., 1902-10-05

corrected. "Bull' is simply another word for error, but in this case it is dis covered at the last minute and causes lots of talk, increasing in severity as it travels down the line.
 Making Up" the Paper.
 When a galley is corrected it is placed upon the make up stone and is ready for the press room as far as the operator is concerned. Here Is where trouble be- gins. The makeup man must be clear headed and quick-minded as well as a man of tact and judgment Few articles are marked as to the page upon which they are to be placed, and it is left to the makeup" man to decide upon the news value of an article, which has all to do with its location. Well regulated publications are "made-up" with State events on one page, society news on another, sporting news on another, etc., which gives them an in- dividuality and also is a great conven- fence to the careful reader, who knows about where to look for the class of news desired. With the exception of the large Sunday editions of The Advertiser, State happenings appear on the third page, local events on five. seven and eight, financial news on six and sporting news on ten. So the makeup" man must keep all these in mind.
 Each page is ''made-up" in a steel chase, the size of a page. This is placed upon smooth steel table which must be clean, as any substance under the type will cause an ugly place to appear in the paper when printed. The first step in making up page is to place the date at the top. for instance: The Montgom- cry Advertiser. Sunday. October D." Then the advertisements, where real trouble A Of stipulated by the advertisers which must be granted or kick follows. Special pages and positions are so numerous that it would make this article far too lengthy to enumerate them.
 The makeup man then, must keep the general run of ads" in his head and arrange them so as not to incur the displeasure of the advertiser. Hundreds of such advertisements are run every week, enough to drive an untraned per son insane. Keeping in mind the "kckers" and special locations the makeup man" fills up his pages as rapidly as the advertisements and news matter are passed to his "stone," really his work bendh.
 No particular rule is followed as to which page is made-up first, as condi- tions are changeable. Some nights 1t may be a local page others the markets or general news page In The AdVert- ser composing rooms all the tables are arranged in a row and the galleys are transferred to whatever page is best htted for them as they are passed in.
 The splendid train service given Mont gomery does not necessitate any very early editions. Every reader gets full newspaper containing all the news of the previous day. Tn Nashville the morning paper is compelled to send out one edi- ton at 12 30 o'clock but as scarcely half of the news service Is over the wires by that time, it must necessarily be an in- complete newspaper
 The Advertiser goes to press at 3:3O a. m, but if any local or foreign event should happen later justifying an extra edition, it s quickly made. This does not often happen.
 In the process of making up there are hundreds of chances for errors. The sharpest lookout must be maintained or bad mixes follow. It is quite easy to <place the heading of a death notice over a wedding or to place the conclusion of an article first. It is just as easy to mix up a description of brides trousseau with a write up of a spotted calf at the country fair, as the writer discovered in days long agone.
 While the, foregoing applies to the de- partment where all the editorial and news matter is handled, there is another corner in the composing room where hust- ling is being quietly done. This is where the advertisements are set From two to five men are busy here setting ads" About 90 per cent of the ads" are set by hand by expert men in this special department. All sizes and styles of types | are here carefully laid away in cases. each letter to itself the cases in turn are l placed in dust-proof cabinets, in order to