The Plymouth tribune. (Plymouth, Ind.) 1901-1911, 1902-12-11
THE CLOTHING BUSINESS.
Its importance. Rapid Increase and Mag.
de.-An old Established House.

firms, comparatively speaking, and
there were but few who bought this
class of goods, which vas due to the
fact that poor and shoddy cloth was
used, and the garments were misera-
bly, cut and made. In 1870 a great
revolution took place in the business,
and capital and skill were brought into
action to develop the clothing trade,
which was seer by some of the more
e~nterprising manufacturers would
meet the demands of the masses, who
required a better grade of clothing
than had hitherto been offered. This
advancement was repaid by large Gus
tom from all over the country, and TO-
day a gentleman can step into a first
class clothing store and select a suit
Of clothes composed of fashionable
cloth, cut and made in style. while the
workmanship is good. An illustra-
fion of this class of establishments is
that of
NJ. LAUER & SON,
located on west Michigan street. This
is the Oldest clothing house in this
county, it having been founded in
1865, by NJ. Lauer & Brother, the bus
mess continuing under that firm name
till 1880 when Levi Lauer retired and
NJ. Lauer's son became a partner, since
which time the firm name has been
NJ. Lauer & Son. The store is under
the management of Mr.. Nose Lauer,
one of our hustling young business
men, and the firm have an extensive
acquaintance with the people of this
county whose friendship and patron
age they have gained by upright bus
mess principles. The long experience
of the firm make them familiar with
every detail of the clothing trade. A
speciality is made of high-grade goods,
and the business is done on a square
basis, and goods are sold on the one
price system; thus every customer is
fairly dealt with. These commenda-
BILE points have, of course, had a ten
dency to steadily increase patronage.
year after year.
The building is 22xS5 feet, two
floors being occupied. On the first
floor is kept a general stock of mems,
YOUTHS, boys and children clothing
hats, caps, furnishing goods, and
gents and boys shoes. The second
floor is devoted to ~overcoats, Staley's
u%nderware, felt and rubber
footwear, and trunks. The goods are
arranged, and the stock
throughout is very heavy. Looking
1t the line of
GENTS FINE SUITS.
First the writer noticed that they
,ome with cutaway frock and sack
,oatS and medium width pants.
These suits are composed of German
Ind English worsteds and are at
in style, fit and finish.
THE BUSINESS SUITS
With the ever servicable sack coats,
both double and single breasted, are
made of the best productions of for
and American looms, such as
Iheviots. Harris casSimers, Clay un-
dressed worstedS, Scotch tweeds, and
,ther fashionable fabrics in the latest
,olors. A full assortment of genteel
for elderly gentlemen's wear is
Some decidedly new styles
ire shown in young mems and youths
Following these goods is a very ex-
stock Of trousers IN stripes,
,hecks and plain goods and in the pre-
shades. This stock is so
,aried that all tastes can be gratified.
4 handsome line Of vests is also
show.
A large invoice of single garments
or workingmen, such as all wool,
corduroy and jean pants, duck coats,
ackets, vests, over-alls, heavy shirts,
.tc.. is carried. In
THE CHILDREN s DEPARTMENT
re suits to fit from the three years
I'D child to the grown boy or youth.
These suits are composed of fashion
Ible cloth, are cut to fit neatly and
ire durably made. One will be sur
,.ised to know how cheap a child'S
'uit can be bought for at this estab-
ishment. They range in price from
10 cents to $500.
The ranges Of the mems suits
Ire designed to fit all sizes of the hui
nan form-tall, short, fat and lean
md while they are cut in the latest
'tyle the trimmings and workmanship
Ire exceptionally good. These suits
,ome from the most reliable manu-
'acturers who make a speciality of pro-
high grade goods, and guar
every garment made. A suit
an be bought at this store from