The Scranton tribune. [volume] (Scranton, Pa.) 1891-1910, 1902-12-09

tive positions. The adding of the en-
craving department brought into the
employ of the company, as superin-
tcndcnt of that branch, Mr.. q. B. Uth-
man. who formerly was at the head OF
the only plant OF the kind in the city,
ana under his guidance the business
has developed materially.
The job department. one of the most
important portions Of The 1ribunc's
business is under the control Of Il new
superintendent. Mr. T. II. Winney, who
comes from GAINESVILLE, Wis, where for
some years he has had charge of u
similar department in the Office OF the
gainesville Gazette. While in that po-
sition he succeeded in more than doub-
ling the output of the plant and adding
many new customers through doing
satisfactory work and delivering it
promptly ut the time promised.
The changes on the paper are few
but important. The advertising is now
in charge of Mr.. II. w. King, formerly
ut Springfield, Mass, who has been
with The Tribune since last spring and
has already u host of friends in the
city. Mr. King was formerly adver-
Using manager of the Springfield
Union. where he WAS most successful
Il is not his sole purpose TO secure adj
vertising, but to make advertising pay.
He does not believe In urging a man
TO use more space thar will be profit
able, but to use what he does in such
quantities and in such IL manner as
will bring results, and by working
along these lines has succeeded in ma
tcrially Increasing the volume Of The
1rbune's advertising, ana ~ the same
time bringing greater returns to the
advertiser.
Mr.. King has an able assistant in MI.
T.. W. snyder who has been employed
BY The Tribune as collector for the past
two years. Mr.. Snyde" has Il wide
learn of his promotion.
All Advertising Exhibit
In proof OF the assertion that The
1ribunes advertising has increased in
volume, ii is but necessary To give the
figures for the month Just closed. The
month of November has been no eE-
Ccption, as every month during the re-
cent coal strike more advertising was
carried than during the corresponding
,lres for November are as follows:
Increase in loca. advertising. E. .+G5 inches !
Increase in foreign advertising. ~, inches !
Total Increase. l&1l inches |
This increase is mainly due to the |
fact that The Tribune has demonstrate |
ed that advertising in its columns |
brings results. Voluntary letters are |
in constantly showing this to |
he the case. Here are just a few eX- |
tracts.
I'VE have had such excellent results !
from our advertisement in your paper
that we have decided to double our space.
| bclicve it reaches moro people that
have money to spend than any other pa
per published in Scranton I
I'VE feel that it is the best advertising |
medium in this city
Our advertising has been run cxclu-
sivcly in The Tribune for two seasons.
and so satisfactory have been the results
that We have used 1900 lines since April
lst, instead Of 14,0J0 lines ms originally
for
II have received just double the num-
her Of replies from The Tribune than
from the other papers combined. Fur
thermorc the replies received from your
paper were of Il more substantial nature
than from the other papers
Would say that the uaCc was solo
ong before the al. ran out l could have
sold il many times over from the results
If that small outlay Of money, ana am
still receiving communications about the
place
Branch Office in Carbondale.
1t is q little over two years since The
Tribune established its branch office in