The times. [volume] (Richmond, Va.) 1890-1903, 1902-07-06
Wonders of the New Goss Five
Deck Color Press.
THE FINEST IN ALI. VIRGINIA
Indeed, in the South There is but One
Printing Machine that Equals ii.
Color Pages Printed Sin1ultan-
eously With Other Sheets,
and Almost at Speed Of
Express Train.

The last and greatest epoch in news
paper making in Richmond and Fir-
Etnia was marked last Sunday by the
beautiful color page printed on The
Times new Goss color press. To-day
The Times repeats that startling per-
Torrance and prints two pages in shaded
and blended colors.
This step is taken in response to
popular demand for color work on the
Sunday papers, and though Richmond
is nothing like the great northern cities.
in point Of population and therefore
newspaper buyers. Yet the city and State
can lake pardonable pride in the produc-
ton of q color supplement which is not
surpassed by similar work in any city
in America. Even Washington, which
IS nearly three times the size OF Rich
mond. is not yet equipped to do such
work as that which The Times produced
to-day and last Sunday.
Let the psychologist decide why the
human eye likes the effect of colored
inks. The fact is, that the public does
like red ink and The Times, from the
day when 1t moved into its present home,
has always been abreast and little
ahead of the latest facilities for sup
plying the public needs. whether III
newspaper. ink or press.
EPOCH IN NEWSPAPER MAKING.
1t may not be amiss TO give little
hiStory-not very ancient, but all OF IL
epoch naking-in the newspaper fleId
of Richmond. We cannot do better IMAM
quote from an issue of February 5. 1881,
on which date The Times issued the first
sixteen page paper ever printed and de-
livered as one paper from one press "a
one time in Virginia. This announce
rnent causes no ripple now, SO accuS-
toned are the newspaper reading pub
liz
even twenty-four and twenty-cight page
papers but in 1891 the appearance OF
that little sixteen page paper marked the
greatest epoch in the change OF the
methods OF manufacturing newspapers
IA Virginia that had occurred SINCE the
stereotype plates and cylinder press
had been invented That sixteen page
paper, though it was not then under
stood was the flag of advance IN news
paper making which The Times grasped
from the hands of its older competitors,
and which il has never for one instant
relinouished. From that Sth day os
February, 1891. TO this 9th day of july.
1902 The Times has remained in the
lead in ali matters that concern the
guidance and the making of newspapers.
Outworn methods were discarded I'M
hesitatinglv. whether in appearance or
manufacture and on the day when The
Times issued the first sixteen page ever
printed in Virginia at one time. pre-
whicg has kept Richmond at the head
of the column Of the cities of great news
papers IN the South.
This is the day of the dust heap not
of failures, but Of discarded successes
The newspaper press Of 1856 IN Rlch-
mond was good enough Tor iSse, , 'el5
tainiy 1t was far in advance Of the hand
nress of BENJAMIN Franklin. and equally
far behind The Times tiye-deck Goss
press of to-day.
mt the press of 1856, good as it was
was not good enough fer the needs or
1891 and SO The Times met the require
ments of the new situation with new
equipment That spirit has never been
allowed to lessen.
When the Mengenthaler type-settins
machines were Observation-Disclosures the
possibility Of disseminating news was
greatly furthered-The Times vas the
FIRST oaper in the South and among the
very first in America to see that the pub
lie service demanded this Improvement
and SO The Times bought outright i've
type setting machines.
ONLY NINE YEARS AGO.
This was only nine years ago. ard TO-
day even the small country paper and Job
Offices have similarly equipped them
selves.
There is no great credit to be taken
IN yielding more or less gracefully to in
evitahle conditions no man boasts him
self as genius now because he uses
The railroad or machine loom instead OF
oxcarts or spinning wheel for the march
Of events means the victory of ideas.
But that man or corporation which sees
the trend of civilization may well be
proud of the foresight which discerns the
Yet uniformed tendencies OF the future
like our great namesake, the London
Times, We have always been ready to
grasp the spirit of the age and as that
T ,-D,, no.
flapro~ed methods of news gathering and
rews-disuihution. SO The Times in Rich
,ncnd has always led In the making and
distribution OF a paper that met the de-
nands Of the community.
QUIZ. GREAT COLOR PRESS.
The press on which The Times is now
printed is a marvel Of perfection. and
there is no printing machine in Richmond.
IN Virginia or with enc exception in the
South, that can compare with 1t. Next
to The Times press the largest press
IN Virginia is what is known as a three
deck Goss and this is d. second hand ma
chine, while The Times press IS five
decks high with color attachments II
-.as built by the Goss COMPANY, especial
" for the work which it is now doing
ana represents the very latest and most
i1arroved ideas in press building.
WHAT IT MILL DO.
This machine Mill print a 32-paee news
raper and deliver ii pasted and folded
at speed of '2oDo per hour II will
deliver also at the same speed %. "a and
os page papers twice this speed. or q.
oao papers per hour can be secured on
S TO- II. Il or 16-pace papers. The
rosi wonderful part OF this press is its
al. ansement for printing colfFs as shown
h., the two color pages in this issue and
IN, speed and accuracy With which The
work can be done
The color inks are applied simuitan
(Coontinued on Fourteenth Page)