The daily morning journal and courier., 1902-07-10
THE FAIR HAVEN FOOD co.
STARTS MANUFACTURE OF Ex-
 CELLENT CEREAL FOOD.

NA<A<AAAL tGELdL fOOU. The company's Plant is Finely Situated
 Its Location and Equlpment Are
 Perfect for the Manufacture of ssReadv
 Bits," New Cereal Food-Comu.nv
 Formed and Managed by Men of
 Ability and Experience.
 A most important addition to the manufacturing interests of New Haven is the concern now established in Fair Haven for the manufacture of Ready Blts," rather uniquely named cereal food. The manufactures of this new product began in the new plant July 1 and largely because of the very favor able location as to center Of population and advantages in shipping facilities. both by rail and by boat, the company reports that very gratifying success has been achieved at the very outset. The conditions are the most favorable that could be imagined and the busi- ness, financial and commercial success ot the enterprise is assured. The com pany is known and incorporated as "The Fair Haven Food Company, Its incorporation is under the laws of the state of Connecticut; its capital being $1,O0O. Burritt Hamilton is the presi- dent, Arthur c. Bourdeau is vice pres ident; John B. Dame secretary, and Marcus M. Knisley treasurer. Of these gentlemen, it can be said that Presi- dent Hamilton was formerly interested in the Malta-Vita Co, in Battle Creek; Vice President Bourdeau is an inventor of cereal food machinery, and was for merly superintendent of the Malta-vita plant at Battle Creek, Mich; Secretary Dame was prominently connected with the business management of the Malta Vita Co, and Treasurer Knisley has been for many years with the Postum Cereal and Grapenuts institution. Their former seat of operation, Battle Creek, Mich, is now recognized as the worlds cereal food center
 These experienced manufacturers se- lected their present site in Fair Haven from a large list of factory sites which were offered by many cities, the selec- tion being because of the exceptionally fine sanitary advantages offered. The factory, an attractive and finely built structure, is erected on the cleanest spot in New England, high above the city of New Haven, on the Fair Haven Heights, overlooking the harbor and fronting the picturesque ridges which slope away to the Berkshire Hills. Here, far above the contamination of the city, in the cool, sweet air of the sea and highlands, Ready Bits,'' the readiest, daintiest and most nutritious food of the Twentieth century, is prepared from selected grains especially trans- ported across the continent, from the Pacific. In a word, Ready Bits" is. made from whole, white winter wheat, the finest obtainable, every kernel of which is subjected to six separate cleansings by the latest and most ap- proved machinery, after which it is pro- cessed for six full days and finally seal ed dramatically, in cartons, prepared es- pecially for the Fair Haven Food Go. by the Benton, Armstrong Folding Box Co.,, of New Haven. These cartons are productions of artistic lithographic work, done in six colors, the principal sketch being that of a sturdy Puritan cutting wheat with a scythe, on an old en time New England hillside. The printing on the Carton, very nicely ar ranged, is conspicuous for it's brevity. The carton states that Ready Bits is the newest whole wheat food matted, and that "the purse of the poorest af-s fords it; all the wealth of the rich can- not buy better" The food is encased in an inner parafine sack, and the en- tire package is enclosed i'll delicate, transparent paper sealed.
 Concerning the manufacturing equip-. ment the Ready Bits company could not possibly be better supplied. The factory is 75 by 12o feet, is four stories high and has 60x60 power plant equip l ped with Corlss engines and low speed dynamos The plant is also supplied with rapid unloading machines, full- car weighing machine, elevator storage capacity for thirty cars a combination milling and receiving separator, a grader and cookie machine combined, and securing machines together with l the latest, improved dust room and dust l collectors, making the total cleaning capacity of $50 bushels per hour. The roll equipment consists of thirty pairs l of 30-inch rolls, with the best washing, cooking, drying, baking and filling ma chinery, affording capacity of 75,O00 packages per day. The building IS | furnished with freight and passenger elevator an abundance of storage room, and all the shafting and hangers are of the roller-bearing type, connected by friction clutches. A complete printing outfit occupies one portion of the build ing and the company will do it's own printing. .,.
 This new concern starts it's com- mercial career with all the advantages possible. The officers and directors are capable and experienced, being thor oughly acquainted with the conditions of the cereal trade; the factory and its equipment is perfection and Ready Rits', is a. cereal which is bound by force of it's superlative qualities to ind a large and very extensive sale.
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