davidaulloa/AmericanStories huggingface dataset:
Omaha daily bee., 1902-02-18
Advertising Values
Chicago Chronicle.

CnlCdko
It does not need much argument to con
vince the modern world Of the value Of
advertising. There are still some among
the professions. so-called, whose opponents
look upon almost any direct means OF tell
Ing the world what they profess to be able
to do as more or less derogating from the
dignity Of the profession. But even among
such as these there are not wholly want
ing signs that they are beginning to sus-
pect the mistaken policy Of permitting the
pretenders to take and keep the ear Of the
world. They give some indications OF a
willingness to take the common sense view
OF the shrewd preacher who admitted that
1t is bad policy to 'let the devil have all
the good times"
The modern world has become a reading
world. II does not trust any more to the
spoken Transmission Of news from man to
man any more than to handing along the
history Of mems doings by oral tradition.
Along with this almost universal practice
OF reading has come that Of advertising
In printed form or readable form Of some
kind that each one of us pursues. Naturally
the leading medium for this recognized
practice Of advising our fellow men
Of what we can do gravitated TO the
newspaper, the medium through which men
learn what is known as the news Of the
world. Essentially the spreading Of knowl-
edge Of where forms Of business are trans
acted is news as truly as spreading knowl-
edge Of anything else.
Ingenuity OF self interest-the desire to
make money'-led some men to invent
other ways OF advertising for which the
inventors could get payment and their name
is legion. wall paper" as it is called, of
all kinds, billboards, programs Of all the
Infinite variety Of entertainments, circulars,
many forms Of books which but for the
fact that their cost is betrayed by the ad-
vertisers who can be persuaded to use
them, would never be printed, and count
less other schemes for promoting alleged
publicity have grown up until many who
have business to advertise give no small
part OF their time to listening to s%olicita-
lions. Every manager" Of a doubtful con-
cert or recital seeks to thus lure the public
into paying the cost of his programs. The
visitor to every theater must turn over
many inky pages before he can find the
bill Of the play he has come to see. Every
city street is dishgured with huge, ungainly
bllboards. Through the country houses
and barns and fences and rocks are made
u~nsightly with painted placards Of pills
and potions. Many business men seem to
Omaha daily bee., 1902-02-18

snEOnlCies
him it cheaper to pay for most Of these
schemes than to spend time %in'trying to say
no to solicitors.
Business men, however. give evidence OF
beginning to discriminate between the kind
Of advertising that Is Of value and the
many kinds that are worthless. Some time
ago the Board OF Trade OF a large New
England city appointed a committee made
up OF practical business men to investigate
and report upon the whole question and
the report recently made is detailed and
exhaustive. 1t sets out a,great. variety Of
facts which we're unearthed In the course
of the investigation, many Of them very
curious and some very amusing. Touching
the issue Of books Of ephemeral character,
the report details one case where a large
number Of advertisements were secured on
the representation that 10000 copies Of the
book would be printed and distributed.
while the. projectors collected from ad-
vertisers several times the whole cost of
the work done. In fact, no books were
printed except enough to show to advertis-
ers, who thought themselves shrewd in in
sisting on seeing a copy.
The committee gave especial attention to
the practice Of advertising. In programs,
theatrical and other. n reached the con-
clusion that 1t is practically without valu
One curious and amusing instance Of test
ing II 10 detailed wherein certain trades
men, quite q number Of them apparently.
advertised in certain programs that for
some plausible reason they would give away
certain articles Of trade usually in fair de-
mand. The programs appear to have been
some of the great value OF which az adj
vertising mediums great things were prom
Used and some OF the advertisers rather
trembled for the possible result. As a mat
ter Of fact, no one OF them ever had as
much as one single call for the articles so
advertised, though the ordinary sales con-
tinued as usual.
These are examples Of the facts I'M
earthed and the unqualified, positive recon-
mendation Of the committee is the complete
abandonment by business men OF all these
advertising devices and the concentration
Of all the money that all business men
can devote to advertising in the columns
OF the legitimate mediums for such busl-
ness, the newspapers.
That this agitation runs along with a
general movement against the unsightly
binGc-Id indicates a fresh application OF
common sense to the general conduct Of
business.
Omaha daily bee., 1902-02-18

shut out or put a check upon our com
petition. In view OF the suggestions in
this direction that have come from Euro
pean statesmen, who must be presumed
to know the sentiment among their peo-
pie engaged in the Industries, 1t is not
possible to believe that all European
financiers and manufacturers are
friendly to the United States and admire
us for having taken their trade.
Perhaps the feeling of commercial
hostility toward the United States in
Europe has somewhat abated. but 1t is
by no means entirely dissipated, and
while the idea Of a continental alliance
to check American competition has prob
ably been abandoned as unattainable,
there is no assurance hat European
countries Will not discriminate against
our products in their tariffs.
Omaha daily bee., 1902-02-18
Knee Breeches and Pumps.
Boston Herald.

It appears to have been settled that our
oficial representatives to the coronation
must wear knee brooches after all. Their
toggery will be an ordinary black evening
dress coat and waistcoat, with tight-ftting
black cloth knee breeches, black silk stock
ings and pumps. The special and regular
representatives of the United States will be
the only people at the coronation thus
attired, since everybody else is required to
be either In full uniform or in what is
known as court dress. They say that Am
bassador Choate has been appearing at all
court balls. state concerts and dinners
given by the sovereign in these clothes, In
which he looks well, being endowed with a
particularly plump pair OF calves.
Omaha daily bee., 1902-02-18
UNANIMOUS FOR TAX REDUcrioN.

The passage in the house Of repre-
sentatives of the bill repeating the war
taxes by a unanimous vote was extraor-
binary. 1t was a sagacious move,
from a political point Of view, on the
part Of Mr.. Richardson, the democratic
leader, in asking unanimous consent
that the bill be put upon it's passage
without debate, since It enabled the
democrats to go on record In favor Of
tax reduction with as much prestige as
the republicans. Had the usual course
been pursued there would have been
democratic objections to the measure,
and while Of cours these would have
been futile. they might have been made
to do service against the party,
As we remarked at the time the ways
and means committee recommended the
repeal Of the war taxes, one of the eff
fects will be the cessation of agitation
for general tariff revision, which, how
ever, had already practically ceased.
What effect IL any, the action of the
house will have upon the question of
granting tariff concessions to Cuba, re-
mains to be seen, but it is certainly not
favorable to any large concession. The
house has done its duty IN relieving the
American people of taxation to the
amount of $77.OOO,OOO and If the senate
concurs the government cannot afford
to make any great sacrifice of tariff
revenue in the interest OF the Cuban
sugar and tobacco growers. The oy-
eminent will continue to have ample
revenue, after the repeal Of the war
takes goes into effect, for all legitimate
expenses, but 1t cannot safely cut off
much more revenue.
1t is possible that the senate will
make changes in the house bill and that
a few Of the taxes repealed by that
measure win be retained. We think 1t
safe to say, however, that in the main
the bill will have the support of the
senate republicans and that 1t win pass
that body without any material changes.
There LIS no doubt as to the public ap-
proval of this legislation and the re-
publicans of the senate are not likely
to disregard the public will and also the
pledge of their party for an early repeal
Of the war taxes.
Omaha daily bee., 1902-02-18
4 GABLE.

The close vote In committee on the
bill providing for a government Pacific
cable indicates that there win be strong
opposition t. the measure in the house,
though 1t is doubtless safe to say that
1t will pass that body. OF course the
private company which has made a pro-
posal to lay a cable will exert against
the bill all the influence 1t can COM
mand, but having failed to persuade a
majority of the house committee on
commerce that the company's proposal
ought to be accepted there is good rea-
son to believe that 1t will be unable to
convince a majority of the house that it
would be well to accept the company's
offer.
A cable between the United States
and u possessions in the Pacific should
be owned and controlled by the govern
ment. The arguments for this pre-
scented in. the report Of Mr.. CorIiss are
ample and conclusive. The proposed
cable win be used chiefly by the gov
eminent and for that reason it is most
important that II should be controlled
and operated by the government. AS
Mr.. Corliss says, the proposed cable will
be a great public utility and as such
should be in the public control. From
Whatever point of view the matter is
regarded it, must be obvious that the
construction and operation Of a cable
line to our Pacific possessions should be
the work Of the government and that It
would be most unwise to place an enter
prise so essentially public in character
in the hands Of a private corporation.
We can very properly follow the ex-
ample in this matter Of England and
other countries whose governments
have established telegraphic communica-
ton with their possessions.
The fact that a private company has
made a contract to lay a cable to
Hawaii is not a matter which the
government is called upon to consider.
1t is wholly an affair Of the company
and we can see no good reason why
the government should have any sort Of
dealing with that company. The cor
poration, when 1t contracted for a cable
line, was well aware Of the proposition
that the government should construct a
Pacific cable. The subject was before
the last congress and was pretty freely
discussed. In view Of this the Com
mercial Pacific company, in contracting
for a cable to Hawaii. has no claim to
any consideration on the part of the
government. Perhaps there can be no
reasonable objection to the government
purchasing the cable the company has
ordered, if it can be bought as cheaply
as the government can contract for, but
there is no obligation to do this, nor in
any respect to relieve this private cor
poration Of what 1t has assumed In con-
nection with the construction Of a
Pacific cable.
Congress should not unnecessarily
delay this most important work, which
is demanded alike for commercial,
political and military considerations.
There is no doubt that direct telegraphic
connection with our insular possessions
would have most valuable results COM
mercially and politically. II congress
consults public sentiment in the matter
1t will promptly provide for the con.
struction Of a government cable.
Omaha daily bee., 1902-02-18

And now we are told that the Omaha
attorneys who howled loudest for the re-
establishment of the supreme court COM
mission are decidedly dissatisfied with
it's operation OF course. Omaha at
torheys have no reason to expect better
treatment OF more favorable notice of
their superior legal attachments than at
torneys from other parts Of the state,
but the fact remains that they profess
disappointment In their expectations.
To the lay observer, however, the SUI
preme court commission seems to be
doing precisely what was anticipated.
The commission is confessedly a tenn
porary m~akeshift, designed to bridge the
period until the supreme court can be
enlarged by constitutional amendment.
The trouble has been that many attor-
neys preferred 70 content themselves
with the makeshift rather than work for
the permanent addition Of more judges
on the supreme bench. That was one
Of the contributing causes. OF the defeat
Of the amendment when It was sub
mitted i've years ago, II the attorneys
are finally waking up to the realities of
the situation there may. be some hope OF
Omaha daily bee., 1902-02-18
ODE Z FRIENDS.

The president Of the great steel cor
poration found among the people OF Eu-
rope with whom he came In contact
only friendship and admiration for this
country. Mr.. Schwab met leading
hnanciers and manufacturers who 1t ap-
pears were very much impressed with
the combination Of which he is the head
and which he is now more strongly con
WINGED han before he went to Europe
is a great thing for our iron and steel
industries. That may prove to be the
case II economy and reduction In cost,
which Mr.. Schwab says are the objects
in view, shall be attained and the CON
sumers of the products OF steel are
thereby benefited. AS yet. however, the
steel trust. while paying large dividends
to stockholders, has shown no DISPOSE.
ton to consider the interests Of con.
sumers and 1t may fairly be doubted II
1t will ever do so.
AS to the friendship of foreign hnan.
ciers and manufacturers, 1t is very ques-
tionable II it exists to the extent indi,
Gated by the statement of the president
OF the steel corporation. whose observa-
ton was doubtless confined to a limited
circle. There is quite as Trustworthy
authority for saying that many Euro.
pean manufacturers, who have suffered
from American competition. do not fee
at all friendly toward this country and
would like to ind a practicable way to
Omaha daily bee., 1902-02-18

The last large tract Of white pine in
the state Of Wisconsin which had not
previously passed into the hands Of the
lumbermen, has now been transferred
to them. OF course there are many
tracts which have not been denuded of
timber, but at the present rate not many
years will have elapsed before those
magnificent forests will be a thing Of
the past. The lumberman is leaving a
serious problem for the coming genera
tons to solve in the restoration of what
he is destroying.
Omaha daily bee., 1902-02-18
BIZ al MEANS SELL

The intimation has been given out that
the auditorium directors have an oppor-
tunity to sell the auditorium site and
get back not only the $60,O 900 which has
been locked up there, but also an addi-
tional 10000 or $4,000. which would
go to increase the building fund. II
this is a bona hde offer rather than an
attempt to brighten people interested in
the present location into coming to the
front with more subscriptions, it should
by all means be promptly accepted.
The fundamental mistake committed
by the auditorium promoters was the i'm
pounding Of the greater part Of their re-
sources by a purchase of real estate
forced under the influence of those who
had property interests to subserve. BY
this hasty action money that was sub
scribed for the purpose Of erecting an
auditorium building was used for a real
estate speculation. with a resulting de-
pletion Of the auditorium fund, from
which it has not yet recovered. If the
directors can get their money out of the
site again and turn it back to the orig
inal purpose Of construction they should
not hesitate to do SO.
Should this be accomplished, there is
no good reason why a site equally well
located and suitable should not be Sc
cured without drawing materially upon
the construction fund at the present
time. This could be done in one of two
ways-either by lease Of the ground, sub
Ject to an annual rental, payable out of
the income of the auditorium, or by re-
quiring the owners Of the property to
take at least half of the purchase price
in auditorium stock. The advantage
that would be gained by such a course
would far outweigh any loss occasiohed
by a change OF site. even II all Of the
subscriptions conditional upon the pres
emit location should be entirely with
drawn. Had this course been pursued
from the first the auditorium would
now have been well under way.
Omaha daily bee., 1902-02-18
NO FRANCHISES IN AMERICA.
President R~oOseveIts Daughter at the
Coronation.
Baltimore American (rep.)

Baltimore American (rep.)
The press dispatches tell US that Miss
Alice Roosevelt is to go to the coronation
Of Edward VII, king Of England. as a sort
Of adjunct to our special embassy. From
the same source we CLEAN the information
that when the daughter Of our president
arrives at the court Of st. James she is TO
be treated with the same marks Of honor
and distinction as are accorded to prin-
cesses. In other words, she Is to figure as
the child Of the ruler OF one OF the great
powers OF the earth. This IL not pleasant
reading for democratic America.
Miss Roosevelt is . most charming young
girl-she IL not yet Is. She has recently
had some pictures taken. They show her
to be a child Of prepossesslng face and
form. She wears her gowns we'll and H.,
withal, q good, average specimen OF sweet
American girlhood. That she can outshine
all the sprigs OF royalty who will thronE
Westminster abbey we have no doubt. In
the princesses' section OF the reserved
seats she will be as a bright and shining
star. Her face will be IN attraction-it
will be a relief from those Of the other
daughters OF rulers. who. by intermarriage
Of royalty. ave all come to look alike.
AS an American girl she would shine there
in q way to please all Americans.
But this princess business cannot be
swallowed. Every American girl is a
queen; Of psuedo-princesses We have none.
Nor will we. The father OF Alice Roose-
welt Is not the ruler Of this nation! Our
presidents are not rulers. Here the people
are sovereign. Presidents are the servants
OF the people. who make and unmake them;
who may regulate their tenure OF once,
nx their salaries. and. II occasion demands
IL, impeach and drive them into oblivion.
No president has ever ruled this country;
none ever will. The people rule. and
President Roosevelt is, as.one ex-presidsnt
has stated. eoarsely perhaps, but aptly,
their hired man."
Should he consent that his daughter 90
to the coronation 70 rank as the daughter
Of the ruler Of the United States the presi-
dent will Ming down q gauge which the
American people will not fail TO pick up
We have no real princesses; we will have
no counterfeit ones. Let Alice Roosevelt
20 to the coronation as the sweet and at
tractive American girl she Is and the
nation will follow her triumphs over royalty
with pride and interest. But let her 80
masQuerading as q princess. daughter OF q
ruler who is only q servant. and we shall
hear the storm which will break about the
presidents head
Omaha daily bee., 1902-02-18
NOTES.

Prince Henry COON after returning from
the United States will celebrate the quar-
ter centenary Of his service in the navy.
Senator Hanna now has In his possession
the pen with which Speaker Thomas b.
Reed signed the famous Mckinley tariff
act. =
Thetus W. Sims, a representative In con-
gress from Tennessee, was working thirty
years ago in a brick yard at 81 a day and
later wandered over the Big Bend state
with the pack Of q peddler on his back.
Hon. Martin 1. Townsend, the oldest liv-
Ing graduate Of Williams college, has Just
celebrated his s2d birthday at Troy, N. Y.
He is the Oldest member Of the New York
State Board of Regents. having served since
1873.
General Russell A. Alger, in a recent
speech on the reforesting Of barren lands,
urged that Germany's system OF maintain
ing the Black forest should be carried out
In the pine barrens of the United States
and especially in Michigan.
]. A. Howells, a brother OF william Dean
Howells, still edits the paper, the Ashta-
bula Sentinel. upon which the novelist
worked when a boy. Mr.. Howells says:
II was born in the room next to the one
In which my father worked on the 81.
Clairsville (O.) Gazette and / have never
been much further from 8 printing once
since
Chekib Bey. diplomatic representative OF
Turkey In Washington. Is oHicially unknown
to the Roosevelt administration. though he
has been in the national capital six months.
He reached Washington Just before Presi-
lent McKinley's departure for Buffalo and
after the tragedy there his credentials had
to be returned to Turkey for necessary
changes as to the personnel Of this. gov
ernment. The corrected papers nave not
yet arrived and Chekib Bey u stu An Of
| ncai retirement
Omaha daily bee., 1902-02-18
sCHooL aooK rRnar MnrHons

ONGAOO 0OO0 AaA 4uOLSs
That the peculiar methods of the
school book trust, exposed from time to
time in Omaha, are not confined to this
city has been brought out by recent dis
closures in Boston, where the trust has
been pursuing its old tactics of reward
ing its friends and Furnishing its enemies.
The charges and counter charges in the
Hub have a strangely familiar sound to
those conversant with school matters in
Omaha.
The chairman of the text book com
mittee, for example, publicly admits that
he has written and contracted to write
text books for the great publishing
houses that are seeking orders for books
for the city schools. Another member
Of the same committee is likewise
charged with having planted a daughter
in a high salaried position with one of
the publishing houses that draws thou
sands of dollars each year out of the
municipal treasury. Under these cir
cumstances the Boston Post calls upon
the members implicated in the scandal
to hand in their designations.
The situation in Boston s~trikingly re-
calls the fact that an investigation
into text book favoritism in Omaha not
long ago found our present superintend
ent Of schools making the admission
that he had been literally subsidized by
the school box trust under pretense OF
engaging him to write a chapter on Ne
braska for a text book on geography II
was preparing to sell to cur schools.
Omaha daily bee., 1902-02-18

Chicago packers do not understand
why a South Dakota company which in
tends to engage In the killing Of live
stock should Incorporate with 5000. OOO.-
600 stock. Wind is plentiful in South
Dakota and its people have as good a
right to capitalize 1t as have those of
New Jersey
Omaha daily bee., 1902-02-18

The Real Estate exchange must pos
sess it's soul in patience until the SUI
preme court clears the way for the next
move in the campaign for tax reform,
but at the same time it can line up for
another inning. And when its gets
through with the city assessment it will
have the pleasure Of tackling the county
assessment, which contains inequalities
just as gross.