Rocky Ford enterprise., 1902-02-28

1
Occasionally do you gel circular
/ letter, brlzcnly open, With only one
cent stamp on II. or sealed in neat.
plain envelope. bearing two-eent
sIampi
| II you don't. there are 2,OOO.OOO farm
crs In the United States who do, AMI
\ perhaps as many men In scorc OF
line OF business who do. For one OF
the great Developments OF the last
twenty years IL the circular mailing
business, through which one house
send out 2.ODO.OOO circular letters In u
week for one wholesale firm, reaching
dealers In certain line OF business In
every city and town In foriy-hve states.
Each OF these letters viii be addressed
TO the dealer In person. signed In Ink
by the letter writer FOR the wholesale
firm. and sealed In an envelope with
two-cent stamp on IL. Yet only the
signature VIII have come from til.
house sending IL out. and this fact VIII
make the cost OF such wholesale letter
writing scycnty-iyc per cent less than
any method possIbi. To such firin.
Such wholesale letter writing and
such a percentage OF saving on the
cost Of IL Indicate the status OF the
circular letter addressing concern In
the business world. nni that the bnsi.
ness IL Increasing steadily every year
Is mn Indication or Its future.
Twenty years nso II began In Chi
caco. The typewriter Just then wns
dispiaclnE pen and ink. aud blo,iins
pads and pcnmanShip Were coming io
bc ciass.d with labor. Somebody dis.
covered that circular letter could bc
printed In Imitation af typewriter
print. that tbc date and name of all
,ircss.c could bc written Into II from
a Typewriter. nnd signature append
II In n most convinclnsiy personal way.
That was the beginning. To-day there
ID circular addressing firm in Clark
street. near Randolph. which ran send
out ..0o1.s such letters In ten days.
putting 80 employees TO work on til"
job II necessary. and assuring the
merchant for whom the work Ii ,idnc
TINT every letter sent ont will reach n
man who Inns crr.litabir rating III
Dun's or litudsinrCt's. II some nnil
order house wishes To- reach farin-rs.
the iirm has a list OF usp.,sp In the
United States. Of which 10000 nr- In
the state Of Iowa. II some whoicslis
tirm In almost amy line of goods Wishes
TO rs,aeh r-sparsibi. dealers in cities
aud town. under inD.nnp population.
this circular distributing hnusc can put
the wholesale dealer Ia touch with tens
Of thousands OF them In "a week.
tn. general sior- in the small city
or town IL 10y all odds the most writ.
tcn.nt business In the country. Its mail
box In the country pos;ntiic- always IL
stuffed full uf mail from the circular
writing as-nci.s. Isut even political
campaign. arr aided by these agencies.
Last spring ia Chicago both parties to
o Nnss. Il
this Clark street HE-ncy aud ..ppp!npp
circular letters wcrc rushed out for
them in ten days.
In this circular writing business Chi
caso has o disposition to leave on the
personal address To- the letter ani TO
usc the onec-ut postage stamp. New
York. on the other hand. nSis busi.
ness methods In using plain white GA.
vciop-s. scaling them. and putting or
n two-ccnt siatip.
There IL a certain letter that I c1n
always spot Is coming from New
York agency said n well known ply.
sician tho other day. Here's one Of
ihcm.' aud tearing open the plain. neat
envelope he disclosed only printed mat. !
ter. dealing with tho national question |
Of the sugar tax.
MANY an envelope carried by ono
cent stamp IL tossed away withou, H..
ing opcucd." said circular writing
agent. "Stiil there is such a sharp diff
ference In the cost OF the two kinds
of mail matter that ouc.ccnt stamps
are most generally used. The nccss-
atty OF the addressed letter and the
twoccnt stamp. Of course. depends
largely ou the thing advertised and the
class Of persons TO whom IL is au
dfraaCdss