The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1902-01-28
TWO YEARS
OF TALKING.
Plans to Lecture
on HaWaii's
Beauty.
MORRIS HAS A
TOUR PROPOSED
His Lantern Slides Cover a Wide
Range and His Methods Mean
Long Journeys.

factory arrangements the plan for
advertising Hawaii by the means
of illustrated lectures will be pursued
at length by a. L. Morris. who will
leave for the mainland in the steamer
Sonoma, on February 18th. accompan-
led by an assistant, and carrying in his
baggage something like 400 slides for
his lantern and several tons of curios
and photographs of points of interest.
1t is the intention OF Mr.. Morris to
make his tour cover two years
The course which it is proposed to
follow in the matter Of the tour of Mr..
Morris is somewhat different from any
similar plan which has been either
pursued or suggested so far. Mr.. Nor
ris does not propose to place himself
under the charge Of any lecture bu-
reau or any manager, but his plan is to
carry on his own show. advertise him
self and not rush across the continent
in such fashion as to make his work
superficial. 1t is his intention on the
other hand to make his trip with some
thing OF seeming leisure, but in fact
with great hard work, so that if there
is displayed the slightest interest in
Hawaii by any person who may see the
exhibition of curiosities or pictures. he
will be on hand to take advantage of
the state of mind of the inquirer.
The plan covers an exhibition of the
various works of the native people of
the islands, such as the weaving, the
woodwork, the feathers, calabashes
and every variety of product. In addi-
ton to the lantern slides there will be
handled for the purpose of displays to
attract attention to the lectures of the
party, something like 200 large pictures
of scenery and the people. The use to
which these will be put is to make
display upon entry into city and prior
to the lecture, possibly in some store
window, where they Will attract atten-
ton. In this way if there is in the city
any one who shows any tendency to
become interested in the matter of a
trip here. Mr.. Morris will be able to ex-
plain at length much more fully than
in the course of lecture, just what is
to be seen here and how to see it.
II have thought out this plan after
much study" said Mr.. Norris last
evening, "and 1 believe 1 have the most
islands I have talked with many per-
sons who have come here TO see the
country, and they all tell me that such
methods as 1 propose will do more to
attract people than any other that may
be followed. I am informed that since
his return Mr.. Weldon has said that he
could have spent two years in his work.
and this convinces me that 1 am not
on the wrong track
II believe it is not the best plan to /
rush into a city, make an address and
then rush out again. before giving any I
person who has a thought of asking 1
further questions chance to be salts |
fed. My idea is that I could accom- |
pIish more by going to a city, showing ,
my curios and pictures while interest I
ing the people in a lecture upon the /
subject, and then giving them just /
what they seem to want in the way of /
q talk upon the feature which is most .
desired. This would mean that /
would be on the spot for the purpose of
any questions, and also to
elaborate my lecture if there was any
one interested in the subject.
where in business there is 20 per
cent capital and % per cent profit when
the trade to be reached is tourists the
figures are simply reversed Take Los
Angeles for instance. 1t is the estimate
that there will be close to 10000 people
there during the tourist season now
On. and that the profit resulting to the
city will be in the neighborhood of
IS. 600. 0e0 The Americans are becoming
me greatest travellers. and it would be
,nIy fair that the citizens of the coun-
try be told what they may see If they
yisit this newest territory
II have prepared my slides with
.reat care and I believe 1 have the
greatest set of pictures that ever was
,otten together. For instance 1 have
slides made from pictures painted so
ong ago that the owners have not kept .
hem in mind, and they were only {