Evening star. [volume] (Washington, D.C.) 1854-1972, 1902-12-16
SELL BERKELEY RYE
JAMES THARP'S SONS HANDLE
FAMOUS BRAND OF WHIsKEY.
Business Established in 1878 and Has
Been Highly Success
full.

The firm Of James Tharp's Sons was the
first liquor house in this city to advertise.
So great was the novelty that Printers'
| Ink, the little schoolmaster in the art Of
advertising" commented favorably upon
the enterprising spirit of the firm and COM
plimented them upon their sagacity. The
move was one that decided it's future.
The business was established by James
Tharp in 1878, at BIS F street. After the
! death Of the elder Tharp, his sons sue
ceeded to the business, which they continue
to operate.
In 1892, owing to the rapid growth Of the
business. the firm. feeling the necessity for
more room. moved to its present location
s12 street.
This firm has introduced decided nov
city in the conduct of the liquor business
While 1t maintains a bar similar to other
bars, it makes a speciality of serving wines
and liquors to families. Their store Is
opened at the hour in the morn ng other
business houses open. but closes at 8 D m,
and is never opened on a legal holiday
This firm has for twenty-five years sold
Berkeley Pure Maryland Rye Whiskey It's
uniform quality and careful and perfect
ageing has made it an ideal whisky for
meNcinal purposes. Its purity and relia-
hility is such that many physicians pre-
scribe it in their practice The sales of
Berkeley Rye are enormous, and many de-
livery wagons are kept busy delivering to
families throughout the city.
The popularity of Berkeley Rye Is such
that many prominent men seeking a liquor
of purity and unadulterated manufacture
come from far corners Of the city to the
establishment to secure the product.
Many prominent persons insist on having
Berkeley Rye to the exclusion of any ether,
both for the weli-known exc Hence Of It
and from the conviction that James Tharp
Sons only handle what is the best.
The business Is not confined to the sale
CT Berkeley Rye, to the bar trade. but
full line Of imported and domestic liquors
is carried In stock.
The firm makes specially of catering to
families, and guarantees quick delivery of
orders received by mail or telephone The
business has been built upon solid founda-
ton OF Industry and modern methods of
operation.
Persistent advertising has played an i'm
portant part in the success IF this firm
Always before the public he aiding their
wares In an att active form has resulted in
a volume of business that is yearly increas-
ing
Many liquor houses that sta ted at or
about the time James Tharp's Sens beoan
business have drnpped ort. leaving Title
trace Of their existence This firm bv nay
Ing particular atte- tion to it's tra de with
families throughout the city, as grow s.
steadily that its esent quarters are about
one-half too small to accommodate the de-
mands of business.
The members Of the firm Of James
Tharps Sons are young men OF bus ness
ability, reliability AMI believers IL up-to-
date methods o. conducting business
It is worthy nf note that the p eced t
established by this liquor Aouse In adverris-
ing its goods has been fell wei by ltber
firms
The success OF James Tharp's Sons has
been one Of the most conspicuous IN the
history Of liquor houses In his city and
their methods have heen so conducive to the
increase Of trade that they have beer 70
lowed by others
The location of the firms place Of bus ness
is central and convenient % three lines Of
cars, which makes ii a desirable pace 20
visit when liquors are needed