The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1902-10-21
RAILROAD NEWS.
Intense Rivalry for California
Passenger Business.
Rock Island Making a High Bid
for Patronage.
COSTLY ADVERTISING.
Page Ads in Golfers and Har-
per's Weeklies.
Rivalry May Bring on a Rate
War.
ADVERTISING.

Indications are that the coming Cali
fornia tourist season will be worth
Watching even to those who have no
definite intention of going to California
or no special interest in railroad affairs.
The competition for business between
the Atchison. Topeka & Santa Fe ana
the new Rock Island-Southern Pacific
line promises to become red hot, and
there are those who anticipate that be-
fore the season is over there will be
misunderstanding and rivalry which
will result in a rate war to California.
Certain it is that both the Santa Fe
and Rock Island are putting forth ex
traorGinary efforts to get business lined
up for the beginning of the season. The
So nta FEES California Limited, with its
new and palatial equipment, will be
opposed by the Golden State Limited
Of the Rock Island which has equally
elegant equipment Some costly book
lets are being issued by both roads in
support of their claims fer patronage.
The Rock Island is using whole pages
of advertising space in the eastern mag
azines booming the Golden State Linn
tied. In the last issue of Harper's
Weekly and Golfers the Rock Island
ad, printed in red and black, occupies
a whole page and is by far the most at
tractive specimen of advertising in the
publications.
That preparations for the conflict are
going on vigorously at the other end of
the line is shown by the following dis
patch from Los Angeles:
Los Angeles, Cab, Oct. 2L-All the
great western railways having branch
offices in Los Angeles are making active
preparations for handling the heaviest
passenger traffic in the history of south
ern California. In this the Southern Pa
cific and Santa Fe roads are taking the
lead.
City Ticket Agent MCGEE of the
Santa Fe has been instructed to keep
watch for a couple of good men to- starr
out on the road the first of November
as travelling passenger agents for the
southern district Of the Santa Fe COM
pany, and General Agent Lang of the
Union Pacific is preparing to increase
TIE working capacity Of the local offices
of that company by the addition of two
new men. Already the Rock Island
road has made additions to its office
force and the other lines are preparing
to follow suit.
so great is the demand for good
railway men in TIE local field that some
fabulous salaries are being offered and
some surprising changes are said to be
on the taois."
The Rock Islands California train
will begin its daily runs on November 1,
and the Santa Fe not until November
Is. Until that time. the Santa Fe will
continue the semi-Weekly operation of
the California Limited. The last east
bound train in the semi-weekly service
will leave Los Angeles and San Fran
cisco Thursday. November 20. West
bound, the first train of the daily ser
vice leaves Chicago Sunday, Novem-
Der 16.
The schedule of the Santa Fe train
vii be about the same as that Of the
seni-weekly. 1t will leave Chicago at
8 p. m, Kansas City at S:45 a. M, La
Junta at lilo p. m, Los Angeles 2:10
p. m. San Francisco lilo p. m. East
bound, the Santa Fe Limited will leave
San Francisco al $50 a. m, Los Angeles
6:25 p m, La Junta 11:47 a. m, Kansas
City 2:31 a. m. Chicago 2:15 p. m.
Two attractive publications, both of
them of more than ordinary interest to
Californians. and to travellers to the
Golden state. are now in preparation by
the passenger department of the Rock
Island system. One of them, the Gold
en- Safe Limited" is now ready. 1t is
a 32-page booklet, with the cover and
nine of the inside pages colored.
The other book, the Golden State"
contains 48 pages of interesting infor-
nation about California. It will be
completed about the middle of Deem
Der. 1t describes CALIFORNIA; best
known cities and resorts-Los Angeles
Pasadena, San Bernardino Redlands
! Riverside, San Diego. Coronado, Nom
| terey, San Jose. San Francisco, and the
Yosemite Valley. The publication will
not be distributed free. but will be mail
ed to any one who will address the pas
senger department of the system.