The Oskaloosa herald. (Oskaloosa, Mahaska County, Iowa) 1885-1919, 1902-04-24

The Dallas News of Dec. % gave the
proceedings of the City Council of Oak
Cliff-a suburb of four thousand popu-
lation--whch contained in full the
preamble and resolutions of the city
council extending "a cordial invitation
to some good newspaper man to look
over the field and start a good news
paper in Oak Cliff" and promising, il
charges are reasonable, to make the
paper the official organ of the city, and
urging upon all citizens the co-opera-
ting heartily with anyone who may
undertake to start paper" The first
whereas refers to the promising field
a city of 1000 population without a
newspaper furnishes, and the record
states the fact that the penal ordi-
nances are being called in question be-
cause there has been no newspaper in
which to have them published accord
ing to law. The hints are that in these
modern times it is impossible even to
have binding laws without newspa-
per, and then the prevailing concern
everywhere about the charges of news
papers being reasonable. Public officers
who frequently get four times more for
the little services that they render to
the public than they could earn in any
other way are apt to be much concern
ed for fear that the newspaper man,
who is the promoter of the city's
growth and prosperity, of her indus.
tries, her trade, her fame, her health
and morals, her schools and churches,
should be overpaid. Little account is
taken of the risks incurred and the
losses always met with in the estab-
fishing of a newspaper as elements
that properly enter into the charges
for advertising and no account at all
is taken of the real service of news.
paper in making the governing of a
city less expensive and public improve
ments possible through the arousing
of public spirit and pointing out the
way to strengthen the unsuccessful
methods adopted and carried on by
other municipalities. There is no
danger of new paper in a new city
seeking growth and development-of
ever being overpaid.
There are several reasons why it is
good advertising to clip your page ad
out of the papers and paste 1t in your
store window. The most important of
all is that you have page ad to clip,
because the mere fact that you have it
insures you a good business standing.
Any person who takes page ad in the
local paper is sure to get results. In
the second place when you paste the
page ad in the windows it shows those
who see it, who have not already read
it in the papers, that You had a page
ad, and they have wholesome
respect for the man who INDUCES in
full pages. They know that he must
have something of Importance to talk
about or he would not spend the
amount of money required for page.
Then there is the constant reminder
to the passerby that they have not as
yet taken advantage of all that they
had intended to at the special sale ad-
vertised. In several other ways this
sort of advertising helps to increase
not only the business but the prestige
of the store and it will be found an
excellent plan to try it. 1t should
not be forgotten that in this matter
the old homely receipt for making rab-
bit stew holds good, viz, first catch
the rabbit, or in other words, first get
your page ad. 1t will do you the most
good and when you are preparing it
be careful that it is credit to your
store. Smaller ads can of course be
used in the window, but the larger
they are the better.-Ad-Arts,