The sun., 1902-11-09
THE new MACY STORE UPTOWN
FEATURES or THE mo BUILDING
JUST COMPLETED.
Devices 10 Make ShOpping Easy-Care FOR
the Comfort OF Employ Oyees-structure
FtreprOOf Throughout Quick Transit
for Ivircliases-Its Own Electric Plant.

FtreprOOf Throughout quick Transit
for l'Jlrchases-lts Own Electric Plant
The day when department stores could
be run on the circus principle has gone
by. There was time when the man who
undertook to fight his way into the great
businesses developed by tho retail dry
goods merchants Of this city felt that he
could be successful only by adopting the
Barnum principle Of drawing crowd
and then squeezing it as dry as possible
As quickly as possible.
The old established merchants have
met this sort of competition by showing
how foolish wa, tho alleged principle on
which 1t was based. Tho new Macy estab-
lshmcnt at Thirty-fourth and Thirty
fifth streets and Broadway tells the story
Of the last step Of the legitimate retail
store business TO the front.
The present effort Of the department
store proprietor Il 10 make his store place
where shopper. wilI ike 10 go. where they
will enjoy tu. lives whether they 60
with tine idea making purchases or not
The am Is TO oblitcrate the shoppers
headacha" The object Of Macy's Will
b. attained If a woman may go there with
an idea Of looking things over and see
more things and cover more ground with
out b. ing tired out than she would have
been able to cover with twice the time
AMI twice the fatigue in the old store.
First and foremost. a weary, overworked
nagged staff of statesmen and salc>women
makes anybody uncomfortable. SO one Of
the principal object, in arranging then
store was to eliminate all possible sources
of discomfort and welrIne>s to the EN-
ployees
This is accomplished by furnishing res
tauranis, retiring room, and even hospitals
Oh each floor for tAe Use Of the employees.
OF course the room. for mea ana women
employees are separate.
There might have been a great saving Of
space and expense by putting all dies" con-
venienceS on one iluur, but ther" are 400
employees. and the .itting of 400 people
TO the top floor IF the budding. and back.
three times every day would crowd all the
elevator, at the most incohNenien, tine,
and would either result IN annoyance to
patrons thrCGgA insufficient attendance
or III making iae employees come al ua-
comfortably cary hours 10 be IN tEe!r
places promptly.
Crowded elevators and trampug up and
down stairs wien elevators are lu.. are
things that make the shopper dread the task
OF fading out what l. Tor sale and no" much
1t is to cost. The Macy store, therefore,
has thirty-threc Gig elevators conveniently
scattered ana iOur escalators, or moving
stairways which pick people of the floor
and walk them sfely and deliberately as
far toward the roof OF the building as they
care To go
There Is. too, every assurance Of safety
IN this ueN est of department stores. Moth
Ing permanent Ia thc ULidins II made OF
anything that wIli burn. lie writing
desks even are made oi steel ana iron,
And should tine HelCnaudlse catch fire.
there ls a drilled fire corps On each Il Or
with all Kinds Of fire eNtlusuisAing device,
for its use and for cooperation with tAe
city's Fire Department. Should the citys
water supply run short there ls water
enough stored III tanks Oh the roof to drenCh
O considerable blaze into hcp.ssuess.
No fire has half chance to start and nOLe
has any chance at all to Keep on after il has
started.
Meanwhile, over timid folks have four
great iron and marble stairways TO march
down, TO say nothing of tie elevators
All the light in the building II 10 he supplied
by the concerns own electric plant, which
n plenty big enough to light fair-si1od
city; ii keeps 100 are lights going ard 5000
incanGesccnt lights.
In the same way the establishment
supplies all it> own heat and cool air. The
air which passes through the building il
Kept moving constantly and is filtered.
Is pumped out Of tho building.
Elect ricity and pneumatic tubing to-
Rotl"T have been utilized 10 the utmost to
cut out tn" eNaspornting waits IN the rem
dering Of chang and in asserting parcels
FOR delivery which are 'hOrnS in the side #
every shopper. There are eighteen m'-
of pneumatic tubing and two tina IN clearing
officos to which they run.
One is on the ground floor and one j. on
tho fourth floor. Tho elect rical carving
band ,f tln l,,liynr,s IL,
the many wrapping desks to a bureau
where in,id" a circular counter corps Of
men il kept at work receiving them and
sorting them according 10 addresses and
sending them, by other moving bands, 10 the
proper wagons. There Is no tossing IL
bundles from 10y - boy and no jabbing
Of sharp corners into the sides Of absorbed
shoppers.
The Macy folks have decided that a de-
partmeut store loses lots of husn"ss lc-
cause its patrons ere tempted To 90 out
side of the building TO eat. A restaurant
has been Organized with intent that the
cooking shall be -p good tho price 50 low,
the variety 80 larg' and the service SO
perfect that no On" within six blocks of
the store will ever think Of eating any
whore Clsc.
So T. T. that II n man and Ms wife vern
selecting the frrnishiug' and provi.ipns for
the most complete and ornate Of mansions,
from heavy furniture TO kit chen scrubLiug
brushes and groceries, they could spend
day In this mpdnrn store with as much
SUCCESS a. though thcy had tramDed all
over the ctv for a week from one special
szed store 10 another. and with as little
fatigue as though they had merely bought
the fittings for n bathroom in the old
fashioned scramble scream and stand
around depart ment store.
This tremendous iron and stool NOR
chandise CITY il TIA" res UT Of the legitimate
growth II the usinoss started in this CITY
I'm iS5s by N Mpcy ,G 90 Inst bnu bir,
the new store Is, l. best made plain bv an
extract from one Of its advertisements.
III II was reduced to shops fifty feet deep
the fronts Of them would reach from EiQlt-
teenth st rect 10 I25th street"
That's what happens TO New Workers.
who please New Workers for half century
and are worthy of the appreciation they
receive.
CITY WOW 10 CASES.