Mexico Missouri message. (Mexico, Audrain County, Mo.) 1899-1918, 1902-12-18
The Great Newspaper
Of the
Great West

In inviting attention 10 the mer-
its of the Kansas City Star it
seems proper to point to few
facts demonstrating its very great
success as a newspaper.
The Star is the largest customer
of the Kansas City postoffice. Last
year it paid Uncle Sam over
$5S, 200 for postage.
Tho it receives daily the full
news reports of the Associated
Press-the greatest news gather
ing organization in the world-it
receives in addition such an album
dance of special dispatches that it
is the largest patron of both the
Western Union and Postal tele.
graph companies in Kansas City.
1t consumes 1, 800, 900 pounds of
white paper month.
1t is printed upon five great
Quadruple Perfecting Presses
the largest equipment OF newspa-
per prin ting machinery in the US.
west of Chicago.
Such facts As these indicate
large revenue and vast expendi-
lures.
To print in Kansas City-the
seventeenth city in size in the L.
S.-a newspaper which is not out
ranked by any other, anywhere, as
is fact in the case of the Starts
an achievement that is only posi-
BILE when the friendship and appre-
citation of the reading public is at
tanned and maintained on great
scale. A multitude of readers,
making the advertising space valua-
bic to merchants and manufacturers
and thereby producing the large
revenues necessary for the expense
of publishing such paper, can be
obtained only by years of persist
ent endeavor to improve and de-
velop the publication to the ut
most limit of its possibilities.
That, in brief, has been the his
DRY of The Kansas City Star.
From the day it earned its first
profits it has steadily turned back
it's revenues into improving its
quality and scope. This policy,
I consistently adhered to for twenty
two years, has brought it's reward
The Kansas City Star is now un
questionably the great newspaper
of the Great West. 1t has larg
er circulation, in proportion to the
population of the city in which i
is printed, than any other newspa'
per. Its daily circulation is above
. 1O5, 900. 1t was the first newspa
per to give its readers full weeks
, issue, delivered by carries, sever
days for 10 cents. 1t was the first
. established weekly edition for =
cents year. The Weekly Stir
: containing the concen trated new
: of the world and good re aiding 70
: the whole family has over 22J
|, loco paid-in-a adv ance subscribers
: The Stars newsgathering facill
ties are unexcelled and the news i
|, untainted by prejudice or partisan
d ism. It's market reports are com
:. plete, intelligent and accurate. 1t
i miscellaneous reading matter i
g chosen with the utmost care.
. Its illustrations add value to it
9 news and literature.
!. It's editorial policy is for advance
q ment and progre IS.
n It's advertisers are the best an
@ most trustworthy merchants an
q manufacturers with a range {
g products meeting every need.
IT AN UNPRECEDENTED PROPOSITION
Toe latest and most revolution
AIRY innovation in journalism, mac
by the Star, is the addition of
20 regular morning newspaper TT
p" Kansas City Times--and the fu
a nishing of Even ing, Morning al
-. Sunday Editions to its reade
without increase of price-l3 new
Of papers a week for 10 cents-E
carrier delivery or by mail. Tn
I unprecedented proposition, whic
~ was an untried experiment in 100