The Guthrie daily leader. [volume] (Guthrie, Okla.) 1893-1996, 1902-08-09
onowrA OF EVENING PAPERS.


soon as he recognizes the advantage Of
new methods after which remark the
Sclmitar proceeds to exploit the ad.
vantages Of the afternoon newspaper
in the following interesting and sen
sible language:
"The American trader Is rapidly oc-
.cupying all the mercantile Geids of the
earth purely by reason Of the fact that
nc Is quick 10 perceive the opportuni-
ties and enterprising enough to place
himself in position TO benefit by the
necessitles Of each market in which he
seeks an opening. He is hampered by
nc devotion to the traditions of the
past, no reverence for antiquity mere
" because It is antique. He is alive to
tho needs Of the pulslng. pushing pres
ent
'It win be found t'at those commun.
fties flourish bc Snd piosper most
rapidly which AZ ea9sssi awake to
what is new and. ~ seive. The peo-
pie Of Chicago tcsia staa9as city. two
OF the moss ags:s;,t sss aaa rspidls
growing cities in me wDrld. are always
referred to as typicai Of the alertness.
hustle and "git-thar' of the American
people The secret OF their fame Is
that they grasp what is new and prog
Eessive and apply it 10 their own
needs. Their ideas are modern. their
movements are brisk, their routes are
the shortest. their methods are the
most direct
1T is important and interesting to
note the newspaper conditions in
those two typical American cities.
Conspicuous is the fact that in both
cities the afternoon papers take prec-
.edence over their morning competi-
tors with respect to circulation, adver-
fising- patronage and influence in local
affairs. In both cities the spectacle
has been presented recently of after
noon papers buying up and merging
their morning contemporaries, there
BY assuming practically the entire
field o. journalism in the respective
communities.
"The reason for this is apparent 20
those who are In touch with the news
bushes, In days gone by the pro
cess OF gathering news was slow snd
ursystematical Facilities were lack
sng for rapid transmission Of as.
patches Typesetting was a tardy and
1edlous process. and printing presses
were cumbersome. III those days the
evening paper was at great disad-
vantage in every respect, and the
morning paper was the sole reliance
OF the people for accurate and full
zscofd Of the happenings Of the world.
"But conditions have changed In re
cent years Facilities for transmits
sion OF news Dy telegraph have been
improved to such an extent that the
happenings of the world are flashed In
aho moment they trenspire. The type
setting machines have made Il posi-
bls TO put the news in the forms as
rapidly as il could be transcribed ON
typewriter. The business of gath
ering and reporting local transactions
has been reduced to such system
that the afternoon paper is able to
publish them and have them in the
hands OF the readers before the tardy
reporters Of the morning papers have
rubbed the MONDAY sleep from their
eyes. Thus it has come about that the
afternoon paper has taken precedence
along the whole line Of news puDlIca
tion.
The process Of change has been
rapid. but gradual. It has excited no
extraordinary notice with the reading
public. and yet It is an important fact
in this generation Of news devourers.
Those who have not come to recognize
the fact have bee nlaboring at dis
advantage. ne people OF Chicago and
Kansas city have been awake OF the
altered situation and they have been
reading the afternoon papers, getting
their news Of the world and basing
their conduct upon information thus
secured twelve to fifteen hours ahead
OF thei rivals who chung TO the anti
quated morning journal. Those who
have an interest in newspaper circula-
tion are realizing more and more that
the best means 70 reaching the larg-
est number OF intelligent readers in
city and country is through the after
,,ocr ,,anct.u