Richmond dispatch. [volume] (Richmond, Va.) 1884-1903, 1902-10-26
rho Proper rtl.- In Business srsa.

(Sew York ConmerciaLl
/ Little by little the business tenant II
/ this big town has TO surrender his iait.
/ viduaI rights ard all his personal ttsta;
| when it cones to signing; lease f0r ogsi.
ness premises. Ee must do this, b.
r..u3tnt do that-urtil it seems sometime
/ as If the reaI-esta;e agents wcsc n
/ whole thing now lays.
! IN many of TIE great Office buildings
| for instance, It is stipulated between lard
lord and tenant that the signs placed b.
tie latter on the outside OF the bUiI3ia;
shall be Of 4 certain specified charl,tr-
and dimensions and put up in 4 prescribed
manner.
Every tenant -aiel q Treli-Eaown ss7
painter to q ne~spap per renorter TIE o-5s-
. day. gets thus a cGraI advantage anil al:
the same time tie signs axe not slel 2s
would mar tbs appearance cf t-e hrr.7'-T
or conceal It's architectural aLorgrsn's.
Tic MODERN practice also l. 70 eGvc5 the
space ION the bulletin signs at the street
entrance to the Upper floors eTeaiy elca
fl.o- hay.rg the me space: il . eoar
divided its, sign space here is divided,
There has been made il the past fsz'
years many signs. with silded. raised
letters. attached TO TIE netting. Obri0usr
signs with a network back arc esn@c1.r
tai building fronts men which they GGa
be placed without obscuripg the attractive
features OF the h":IdiHg itself
In these days tire best sign fittings ~
fastening by which the sign is att1chsi
10 the building. arc made OF EaIyartzai
iron. so that the building lgpor which re
siGa IS placed shall not Je CeEaced b. N
rusty Grip from the iron. rs for the Fl.
teriEg OF signs. the fashion OF the dsz
IS for carved. that IS. raised, letters, ~
all sorts of sgrS. Suc.l letters crc uIa5s
III large variety. ard q :5reat nlaiaGitg K
all the signs nos: t~rnett out are -ls6s
with raised letters. ol,a result Of Ia
prevalence OF this iziae; OF letter has b=vs
the doing away VIII. almost entirely, Of
the once prevailing fashion OF signs WIFI
shaded letters. by which raised hJa'
effects were produced In many slei
sls1a artistic effects we're made IL color
ing. rs well rs IN drawing,
While ~,ire bdc,,s for signs are ION
used to 4 considerable extent and .
lettering: OF the day. on all kinds Of signs
IS n q raised letter of some sort yet Tie
greater number of Signs TO be seen ~
still made With the letters Oil q wGa6ti
pack, and the prcv&iiiEG background Q;
the wooden signs Is stu black. But H.
ndt nearly so commonly black as it once
was Some years ago. in the desire la
new effects. we produced signs with
Soid letter on = background Of VERY Dat
green. making 4 pleasing and at sG
same time diSnided eject and enc ;aat
still finds favor, -NrG as anybody tan
see who looks along the streets sign bEcS.
grounds a-e nov. in q lrea tsr varictE, q
eoio-s than ever before
Some OF sh5Se. when new in such g'H,
catch the EGacl-. and may freGGentig -
duplicated. and run 20" a time. others
may be peculiar Il the stores tha, IT
aio; .hc1?- II tbs making Of these sy15
Win u?uscat ard stirling c6jo-ei back
grounds it il, of course. essential 10 nc
tus.sSt possib!" effectiveness II tina So
sh2t the lettering shall 10 es eh p7o2er
contrasting color. Speaking e sF35is
the pi2fnest Of all sicE,= IS sill. tas saf
III o.ac.: and White. perhaps the e."asss.
: nj most easily re3G siGH after .aa, .
coEnmo1!2 used biacl. and geld
IS 70 The rsarS cf thSSa several NlRa,
OF signs, II EliEat ne SAID in g E'as-5i
way 5aas the sc6@re- BLACK ana sou Sssi
is more commonly peculiar to tn ss.!l
wholesaler. while the vl-ioGs sEsS Q.
more striking col0rs arc r1gce nee1--3F y
the retailer. IN this trade o. taat -
retailers. KS have said! AIFlES So.
coiorS peculiar to t1cEISeivsS B4i ~.
woiIi find in the wholesale ard sa22,,
districts IN these days. as u scHe re'a.t
tiStricts. signs IL greater variety
shz.n formerly. ard tat-t1s, Jae -.
through. sizes III far greater -E"ssi. :.
sign making has in these later da&S al
means stood Srill. bIs as !-eTt pass a""
EAS general s0Dg;tr advance