Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1902-09-13
DELIGHTS Of HAWAII.
TOLD IN WRITING and
BY EXCELLENT PICTURES
PLAN OF PIONEER ADVERTISING
co.-FINE PUBLICATION TO BE
SENT BRoAocAsr-to,ooo
COPIES FREE.

When times In Hawaii were prosper
Gus and there was no need to look
much beyond the confines of these sea-
grit isles of the Pacific. but little
thought was given to the advertise
ment of the country abroad but now
that hard times Cypress and money is
so scarce, It is the natural outcome
that, on all hands. peopl, should cast
about for some means OF relief. While
fancy here and while the sugar inter-
ests are suffering. some other means
of bringing money into the country
must be found. There IS but one way
the attracting to these shores of
part at least of the thousands Of tour
lists who seek Florida, California and
other places that remain warm In the
winter time,
That Hawaii has never had her
share of this much TO be desired class
of travellers is admitted by all. At once
arises the question: How Is 1t posi-.
Bile to attract these people?" The ans
wer is: Through the medium of adver-
Using"
This country has had surfeit Of ad.
vertising but, unfortunately. 1t has
been OF kind calculated to repel rath-
err than to attract tourists to Hawaii
There have been the hula girls on the
various midway plaisances and pictur-
ed in magazines. handbills. posters and
what not hula girls dressed, or rath-
er undressed in all manner OF outland-
ish costumes and posed In such n man
ner as to make the most hardened
blush with shame.
Then there have been the PunChbowl
volcano scares. the epidemic disease
and other sCares that various and sun
dry persons of absolutely no Judgment
or regard for the truth have sent
broadcast throughout the Mainland
through the medium of the press. This
Is Just glimpse at the kind of adver-
Using the Islands have had. The good
Legitimate advertising has Teen beauti-
fully meager.
There now steps into the field an adj
lvertislng scheme. carried out by the
Pioneer Advertising Co. of which
Charles r. Frazier Is the manager. that
should receive the hearty support of all
those who have the best interests OF
the country at heart. 1t Is a good, legi-
innate proposition which will undoubt-
eddy have the hearty commentator oil
the business men as well az all Others
who become acquainted with the nature
of It. r
The advertising scheme takes the
form OF good substantial book on
Hawaii written by an authority on
things and events Hawaian--Mr. Dan
lei Logan--a writer than whom foI
faultless style and power OF holding the
interest of readers. there Is none better
in the Islands. He Is the oldest mem.
Der Of the press In Hawaii and has
during his many years of residence
here-invariably as newspaper man
had occasion to study and to retain IN
his memory facts about the Islands
that will prove both interesting anC
Entertaining.
This book will contain good instruc
tive literature that will be available q
all times and that one may include II
his library for reference. II will b,
complete in its descriptive matter AM
the half-tone pictures ana views will
not only be presented In groups bu
will also be found down along tn
wide margins OF the pages.
The illustrations will he PARTICULAR
handsome and there is one thing yer,
rcfreshing that may be said of then
They will not be the same old view
that people have become so sick o
seeing everywhere for years past. Thi
Ifeature of illustrations Will be one O
the most prominent
The book will be in the nature of
guide to tourists who by consulting II
pages will be told OF all the importan
places in the Islands and how to get /
them. II will treat OF Hilo and wi
then take the delighted traveller owe
the Volcano road. through Puma to tn
volcano, hating there to point out tn
wonders OF nature that abound on a
sides. A trip will be taken to Halea
kala on Maui, the ascent will be mad
and the features OF the great extin,
volcano will be dwelt upon. II wi
tell not only of what there IL to i
seen but of how person must go abol
II to see what there Is to he seen.
The publication Is being supporte
by a number OF merchants and steam
\ / chin nj hn hA IL,