Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1902-03-09
THE MUNsBY NEWSPAPER.

started into the newspaper field by the
purchase of the Daily News of New
York and the Washington Times. there
was much speculation among publish
ers and readers as to what he would
do. Munseys career as magazine
publisher proved him to be a man OF
ideas. His magazines are by no
means yellow in the Hearstonian
sense. but they served to upset the
old fashioned ideas as thoroughly as
Hearst has in the newspaper field.
Hence It was that the question arose
whether Munsey, as a newspaper own.
err would start in to out. Hearst Hearst,
strike a happy medium, or blaze an
entirely new pathway for making a
newspaper popular and a force in the
great centers of the country. In both
Washington and New York the news,
paper field is well supplied and com.
petition of the fiercest kind faced the
new candidate for honors. He Is
conducting the papers as a business
proposition, spending money he has
earned by his own effort. and asking
no assistance from corporations or
politicians.
Results thus far indicate that
Munsey still preserves his individual.
ity. His newspapers are intensely
local, without however. sighting the
general news of the world to such a
marked degree as the "yellows," of
which the World and Journal are
types. News is played up with liberal
use OF headlines and illustrations. but
there is no tendency to pander to the
depraved taste for scandalous sensa.
lions.
Munsey refrained from extensive an,
nouncements until lately when a sign.
ed editorial appeared in the Washing
ton Times. This will be read with in.
terest by all those who follow the
development of the American newspa.
per and gauge popular tendencies by
the manner in which successful pub.
lIshers size up what the people Want.
Munsey reviews problems which are
presented to every newspaper publish.
er as follows:
beginning tomorrow morning the
price of the Sunday Times will be ad.
vanced to five 90 cents copy. and
beginning Monday morning the price
oil the Morning Times will be adyanc.
ed to two t2) cents a copy. The price
OF the evening edition, for the present
at all events, will remain as IT Is now.
one % cent a copy.
The reason for this advance on the
morning and Sunday editions of the
Times is the fact that first.rate
morning newspaper or first rate
sunday paper cannot, in city the
size OF Washington, be produced and
sold, without loss. at the prices at
which we have been selling them.
1T Is an old saying. and a very true
one. that you cant get something for
nothing" The statement applies per.
tectly to a newspaper that attempts to
circulate at a price at which Il can.
not be produced, and be honest.
There is such a thing in the pub
fishing world as dishonesty in journal.
ism-such thing as a revenue de.
rived from disreputable practices.
For instance, selling its columns 10
corporations and to combinations and
individuals that use them to the dis.
advantage of the public. This is one
way OF keeping a paper alive when il
ISIS selling price is impossible. But |
want to say to- you, the readers of the
Times, and to all the people of Wash.
ington and vicinity. that nothing of
this sort will be practiced OF permitted
with this paper so long as | own or in
any way have anything to do with it.
N 'uohiuhNOH LINES VIII stand
for all that is right and all that is
honest and all that is for the best in.
terests Of the people OF this city and
the public generally.
There Is another way of keeping a
paper alive when II is not on sound
business lines, and that is by running
lot OF disreputable and shameful ad.
vertising-advertisln that ought to
put to shame the self.respecting pub.
Usher. | refer to class of so-called
medical advertisements that are car.
ried by most OF the newspapers OF the
country--even the respectable papers
but which advertisements are indie.
cent and vile, and which the Postoffice
Department should compel publishers,
regardless OF avarice, to drop.
"On buying the Washington Times,
the first thing | did was to cut out all
this class of advertising out of the pa.
per. Not line of 1t has appeared
since. This source of revenue, and It
Is an important source of revenue to
publishers, has been eliminated from
this paper.
Furthermore, | have turned down a
good many thousand dollars worth OF
contracts for general advertising
which in itself is good enough, but