The Mankato free press. [volume] (Mankato, Blue Earth County, Minn.) 1879-1924, 1902-09-05
a RIVAL TO CARNEGIE.
Cash Awards to the People Instead
of Libraries.

| From N. Y. World, Thursday, Aug 81 1909
Andrew Carnegie, Scotcbman.
American and philanthropist, has
given away millions to build libraries
that the people may be benefited.
Up to few months ago he stood with
out peer. His philanthropy was of
the peculiar kind that only man
with fortune similar to his own
could indulge. But from the serried
ranks of business comes a challenge
to Carnegie liberality. 1t is a mild
bid in its way, but possessed of all
the fervor and intensity of an honest
business purpose, and In its benefits to
individuals even mightier than any
gift of the worthy Scotchman. Car
negie's have not been direct to the
people; those of his rival are.
| Carnegie might smile if he were
told his generosity had been rivalled
by the American Cigar company. But
if he were informed that this company
had decided to disburse $142, 500 among
its patrons it would furnish him a
theme for serious thought That is,
why the American Cigar Company, is
engaging in this specific bit of philan-
thropy. 1t wants the American public
to think. It wants the world of COM
MERGE to study we'll this carefully de-
veloped model of energy and business
enterprise. Both classes of thinkers
must ponder over such a challenge to
success. . ..
sCigarmaking is by no means an &C
cupation devoid of improvement. The
American Cigar Company, has shown
this, and it Is adding to the mass of
evidence every day. The public has
no argument agsinst this assertion.
1t knows the various brands of cigars
the American Cigar Company proudly |
refers to as it's record of achievement |
in a popular field as the best and
largest selling brands of cigars in the
world. These various brands the
American Cigar Company made to
satisfy the taste of every smoker seek.
ing high-grade smoke at five cents
are the Cremo, Childs, Cubanola,
Floradora, etc. There Is more than
i've cents worth of value in every one
Of them ai. .Gan LEuE - r5aI
There are a large number of these
cigars sold. There can be more sold.
The American Cigar Company is will
ing to give $l42, 500 to stimulate this
SALE : n r.. 5a-#.Ea. -
1t wants the public to think how
many cigars bearing tax of So a
thousand the United States will col
ect taxes on during the coming month
IF December. And it will pay $142, 500
10 these thinkers next January.
This is the acme of business pro-
sressi veness. To step across this line {
g beyond the power of any organiza-
ion of business people, save that of ,
he American Cigar Company. AS yet
here has been no one to even share
position with this company. ... .~ ,,1''
There can be no doubt of the popu-
arity of such an enterprise, for people :
I'll over the country are showing an
interest that means SOMETHING. En-
;husiasm of this sort betokens good
or those toward whom it is aimed.
n this case the American Cigar Com
1any is the ull's-eye OF the target. &
The people, of whom here will be I
So, 213, will benefit Handsomely by the :
plan, and the Am erican Cigar Com ,
oany will be glad to see Them prosper.
This opportunity will furnish many
! man the means for establishing of {
lis own, or the foundation OF a bust
less of his own. Andrsw Carnegie,
may find food for
thought in these simple truths.