Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1902-11-22
EASTERN ADVERTISING.
Success Attending the Efforts Of the News
Representative.
Mr. n. n. Cummings Increases Ills
Business In the Face OF an
Increase In Rate.

on Sept. the Deseret News Issued
a new rate card, making a general ad-
vance in its advertising rates, especial
ly for the Saturday and Semi-Weekly
Issues. The pleasing task of conveying
the notice of the advance to eastern adj
vertisers devolves upon Mr.. b. F, Cum
mngs, manager Of this papers eastern
advertising department, who left for
the field Of his labors on Sept, 20. This
field, by the way. is rather an extern
sive one, as II includes all the large
cities in the country north OF Mason l.
Dixon's line.
During the month of October and the
first week in November the face value
Of advertising contracts and PROPOSE
tons forwarded by Mr.. Cummings. or
resulting from his correspondence,
amounted to over $4,000, an average of
about $500 for each business day. This
does not include at least $1,000 worth
of business rendered in Buffalo, but de-
clned on account of an insufliciency In
rates.
Mr.. Cummings writes from Chicago
that he has hopes Of being able TO keep
up this rate for a while longer, as he
has not yet entered the territory tribu-
tary to New York. which is the chief
advertising center Of the United States,
and there is a great amount Of business
pending his arrival in different cities
between Chicago and New York.
Mr.. Cummings business methods are
wholly different from those of the ad-
vertising manager Of any other news
paper In the country. He traverses
the entire continent, makes personal
calls upon the firms and corporations
who are general advertisers. secures an
interview with the head of the adyer-
Using department and tells his story
about the Deseret News and the inter.
mountain country which II covers, as a
field to advertise in; the percentage Of
such cases In which he is successful is
surprising,
Not infrequently he win travel hun
dreds Of miles to secure a half hours
heart to heart talk with the advertis-
ing manager OF some big concern. He
lately went from Chicago to Minnea-
polls mainly to see one man, the mil
lionaire owner Of big business. The
! interview lasted about two minutes, II
did not need 10 last any longer. for It
was cut short with the promise OF an
order. Mr.. Cummings travelled over 500
miles, chiefly for that two minutes talk.
but II paid him.
The Deseret News has an office in
Chicago at 81 Washington street, in
charge of Mr. Cummings. who Is repre-
scented by Mr. +. u. Edwards: and an
other in New York city. at 1927 Park
Row building Of which Mr. Cummings
has personal charge.
Recently the san Francisco Call.
which swears 10 a circulation of &C. 000
copies, published with pride a list OF
eastern advertisers who use it's coll
umns. for the purpose OF showing that
they regard Il as a valuable medium.
Excluding from this list advertisements
which the Deseret News would not take
al any price, such as whisky, cigars, to-
baeco offensive nostrums. etc. and a
lew others which for geographical or
other controlling reasons could not be
secured for a Utah publication. and
nearly every one remaining will be
round In the News" besides many
when the can does not have. This puts
the News at least abreast OF the Can
as taVorite with eastern advertisers.
Nearly all the eastern advertising
sent 10 the Deseret News this year ha q
oeen renewal contracts at the advanced
rates the strongest possible proof of
we value O; THIS paper as a mea,,,rn
Tor eastern advertisers.