Durango semi-weekly herald., 1902-10-27

cessful business people are usually
those who are most keenly alive to
this fact and make 1t count in their
trade. Eyes were pleased last night
with glowing lights and harmoniously
blended colors, surprising and delight
ing in all directions the most fastidi-
Gus tastes, while waves OF sweet
sound from an orchestra Of four in
siruments. centrally located in the
store pleased the ear.
The new fine stock of goods pur-
chased this fall from New York and
Chicago markets was much in evil
dence. At the front Of the store, near
the doors, rich and dainty novelties Of
all sorts, for men as well as for wom-
en-, were displayed, and received
large share of admiration for the
throng was varied one, consisting of
about equally of both sexes, and hav-
ing representatives of all ages.
Counters and shelves were piled
with goods of every description, novel
ties. underwear. cotton, wool, silk. do
mestic goods, wearing apparel-every-
thing that could delight the eye and
satisfy the taste. Nothing is wanting
to make the Famous an establishment
that any large city might be proud
of. and one that southwestern Colora-
do is certainly delighted to call its
own. Rachofsky & Co. have looked
ahead, and seeing the grand future
for Durango, in which all the neigh
boring towns and country will share,
have taken care to make ample provi-
sion for the needs of the people in
their new establishment.
The most beautiful portion of the
new and superb store was the milli-
merry department, presided over by
Miss Baker. The department was
prettily trimmed. the prevailing col
ors being red and white. An endless
variety of hats were displayed and
those who did not take advantage Of
the occasion to buy last evening, went
away with the determination that they
would call again. "a thing of beauty
is joy forever" and those who look
ed at the Famous millinery last night
will not soon forget it.
Madame Rose, presiding over the
played her new stock with delight. All
sorts of ready-made garments for Ia
dies were there, and sewing apparatus
in the front OF the room suggested that
many tasty and beautiful suits and
gowns that are to be turned out in the
near future. Motor machines will be
put in shortly, at the same time with
the elevator, making the place thor
oughly up-to-date. For progressive
measures that tend to please and graf
ily the public. no one knows better
what to do than Rachofsky Brothers.
After the doors had closed to the
! public, a delightful surprise awaited
the employees of the store. The firm
had prepared bounteoeus banquet
with all the good things obtainable
and until near midnight the clerks and
other employees joyfuily carried out
the old saying, "eat, drink and be
merry" With their unfailing efforts
to please the public, Rachofsky Bros
never forget for moment to appre
Ciate and repay in the most cordial
manner every service rendered by
those in their employ. There is re-
ward which is far more valuable, far
more touching than the almighty dol
lar. and the employer who knows how
to extend that warm appreciation and
thoughtful kindness to everyone who
works Tor him, is sure of their cooper
alton, their faithful efforts, their
! friendship and their love in times OF
| distress and need as well as in the
| flush of success. That Rachofsky
Bros are such men is testified to by
the devotion which is shown by every
employe and the hearty praise with