Yorkville enquirer. [volume] (Yorkville, S.C.) 1855-2006, 1902-07-02
HEARD, THOUGHT AND SEEN.

91r Colonel McCorkle tenders his
thanks to the people for their favors
during the past fourteen years. and
majority of the voters, no doubt. would
be glad to continue the same faVors 1or
fourteen years to come.
IT, Mr.. w. w. Jenkins is Offering FOR
sale his valuable farm on the western
outskirts of Yorkville. 1t seems rea-
sonable hat he should not have much
trouble in finding a purchaser. Inc
farm is easily one Of the most desira-
ble in this immediate vicinity, and or
fers attractions either as a business
venture, or as an investment.
III Some Of the candidates are COM
planning against condition whlcn
seems to require donation OF go 10 the
newspapers before they get their names
before the people, and the matter was
discussed in the executive committee
meeting last Saturday. If the conol-
tion is as represented by these canol-
dates on this idea, then something Is
pretty badly wrong; but as we see IT,
the thing is not nearly so serious as II
anpears. OF course, If the candidates
are O ook upon this advertising rec as
the necessary donation, honorarium or
nlacation to secure the good will OF the
newspaper men or avoid their Ill Will,
then we see no way by which they are
to Escape their trouble. But Is this pia-
cation business really necessary? Is
there any reason why a candldate
should pay more for the same NUMBER
of insertions of an advertisement OF
given space than anybody else pays?
If so, we are unable to see 1t. From
our standpoint, the only legitimate rea-
son for the insertion Of an ADVERTISE
ment in newspaper, whether II De the
advertisement Of a candidate or other
wise. is to give publicity to the informa-
ton contained in such advertisement.
If the desired information can be clrcu-
lated sufficiently without the expense OIL
insertion in a newspaper, then there is
no need for that expense, While, on the
other hand. if insertion of an advertise
ment in the newspaper Is the pest anu
most economical way Of securing the
desired publicity, then the advertise
ment should be inserted. There Is very
little reason to doubt that there are
more newspapers in York county right
now than there is any need for. JUST
how many is needed Is difficult to say.
There is need for as many as can make
an honest living. Speaking for THE
ENQUIRER. we beg to say that SO tar
as the business side Of it is concerned
we want not a dollar from anypooy'
candidate or otherwise, except as
purely business proposition. A man
who would give dollar to this paper
with the idea Of securing its good WILL
or escaping it's ill-will, would, as soon as
his motive became known, get only lts
contempt. We believe, and In tact we
know. that if the object Of candidate
merely be to advertise his candidacy
he can attain that object, almost, II
not quite, as thoroughly by means ol
ar advertisement in THE ENQUIRER aS
nv means of all papers in the county,
including THE ENQUIRER. The point Is
this. THE ENQUIRER reaches directly
about one-half of the voters within "a
hours after il is issued. During the
newt "a hours, 1t reaches practically all
of the remaining newspaper reauers
who are interested in county aHalrs,
and in the course Of week, news VI
announcements go, through worn VI
mouth and otherwise to pretty nearly
every man in the county VINO IS inter
ested in this particular KIND OF news:
This statement is not made py way VI
comparison with any other newspaoei
or nv way of disparagement: but mere
w as fact. So If it is the news of his
candidacy only that he desires to dis
seminate, the candidate need go no
further than THE ENQUIRER. But, OF
course, If he elects to announce IN only
one paper. he need not expect 10 escape
attempts from other papers to hold MIN
up also. These attempts come IN hu-
merous ways. One Of the most coln-
mon is like this, the questioner oelng
some individual who Is not supposed "
have anv especial interest in the mat
ter: Say, are you thinking Of being a
candidate?' Yes; did you not see my
announcement in the AStonisher!
"Oh, no. I never read The Astonlsher'
and 1t does not come down In our coun-
try. If you want our people to know
YOU are out. I advise you to put your
announcement in The Adviser Ihen
the man who has worked the candidate
out of a S. bill tells the editor of The
Adviser of it, and they drink. or other
wise fraternize together. The average
candidate, Of course, is the most easily
gulled man in the world, and these sug-
gestions to him are hardly worth the
space they occupy: but when II comes
to twenty papers in the county, each
claiming to have the largest circulation
and the greatest Importance generally.
and each wanting S.. then those candi-
dates who are unable to raise the 500
that would be required. but whose am
bition Is such as to impel them to go
into the race anyhow. will have to make
a study of this newspaper question so
that they will be able to put their
money only where it is calculated to be
of some real benefit.
Local, LACONICS.