The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1902-09-03
A RIVAL TO CARNEGIE.
Cash Awards to the People Instead Of
Libraries,

From New York World. Thursday,
August q. 1872.
Andrew Carnegie. Scotchman. AmeTi-
can and phiIanthropist. has given away
millions 70 build libraries that the peo-
pie may be benefited. Up 10 a few
months ago he stood without a peer.
His philanthropy was of the peculiar
kind that only man with a fortune sim
liar 10 his own could indulge. But
from the serried ranks Of business comes
a challenge TO Carnegie liherality. II is
a mild bid In its way but possessed OF
all the fervor and intensity Of an honest
business purpose, and IN It's benefits 10
individuals even mightier than any gift
Of the worthy scotchman. Carnegie
have not been direct awards 10 the peo-
pie: those Of bis rival are.
Carnegie might smile IL he were told
his generosity had been rivailed by the
American Cigar Company. But n he
were informed that this company had
decided TO disburse s142.5oO among its pa
irons It would furnish him a theme for
serious thought. That Is why the Amer
lean Cigar Company is engaging in this
specific BIT Of philanthropy IL wants
the American public 20 think. IL wants
the world OF commerce 10 study well this
carefully developed model Of energy
and business enterprise. Both classes
of thinkers must ponder over such a
challenge to success.
Cigarmaking is by no means an oc-
cupation devoid OF Improvement. The
American Cigar Company has shown
this. and it is adding TO the mass Of
evidence every day. The public has no
argument against this assertion. Il
knows the various brands Of cigars the
American Cigar Company proudly refers
TO as its record OF achievement IN a
popular field as the best and largest sell
ing brands OF cigars in the world. These
various brands the American Cigar Com
pany made 20 satisfy the taste of every
smoker seeking a hiEh-grade smoke -
five cents arc the Cremo. Childs Cuban
ola. Florodora. etc. There is more than
five cents worth Of value IN every one
OF them.
There are a very isrge number ~ these
cigars sold. There can be more sold
The American Cigar Company r. Wiling
20 give n425oo 10 stimulate this sale
II wants the public u think hon many
cigars bearing n tax q 3 thousand
the United States vii collect taxes on
during the coming month ~ December.
And II viii pay SEN 70 these thinkers
next January.
This Is the acme - business proere7-
siveness. To step across this lire r. be-
vond tho power % any g7nization =
business people. save that ~ the amer
lean cigar Company. A. SET there has
been no one % even share a position Nth
this company.
There can Do no doubt - che popular
fly u such an enterprise. for people al
over tho country are showing en- Interest
that means sometime Enfhusiasm y
this sort betokeus good fo- thosc toward
whom II fs aimed r. this case The Amer
lean cigar Company 20 tie bulls eye
u THO target The people r whom
there zl1 - s7u3 wiz benefit hanf-
earnei~ by The plan. ard he amesscan
cira- Company vi1 p riad - see fhera
prosper
This opportunity vfil furnish many =
nan the means fo- esfabi'VhfrF a iitrary
~ nis o-r. hrne = Bic own. - re
fo,-fa+fc- ~ tusfners ~ hir rHn- An
srez Carneafe rhiisuft-orlTf my f1f
soos pr Thought 81 ttess simple truths.