Heppner gazette. [volume] (Heppner, Morrow County, Or.) 1892-1912, 1902-07-17
MI ST NOT LOOK NEW.
Dress Suit Cases and Hat Boxes
Damaged Before Sold.
smart yosss Travellers nishke The
Atsssion attracted hy New Az
psaranse-Novs D~UAsA
OF Trnak Trade.

That characteristic OF youth which
make persons shrink from ridicule
as they would from burning brand
has been pointed ont many time,
saTs the Chicago Tribune. man
Went into leather store recently
where trunks, dress-suit cases and
top-hat boxes We're for sale. The
proprietor of the store said, when he
asked for suit case.
Would you like brand nev one,
or one whose appearance is some
what worn Both are equally good
The difference is simply matter OF
personal choice.
why should anyone wanting a new
drtSs-suit case be satisfied with one
whose leather bears marks OF wear"
sad the wouldbe purchaser
We keep two kinds. replied the
dealer. for the simple reason that
they are demanded by the trade
When this particular form Of grip
first came into fashion only the
brand new ones were sold. To offer
or expect anyone TO purchase q soiled
and battered case would seem as sh-
sard as TO imagine = person buying
a pair Of stuhbed boots
One day stylishly dressed young
man came in ana said he wanted "a
rlous kinds, but he ~as NOT satisfied
A last he said These are good
cases, | know. but what | want is on
that doesn't look So shiny new He
explained that il ~ss no light task
To carry brand new drsss-suit case
through a crowded street into q,
rhrpuxed railroad station and then
1T II, IN all its glossiness, through
a ~elltlled car. Everybody rubbers
al YOU and the case be said, and you
feel like farmer. At last we Euc-
eeeced in fixing up new case so
that II looked like an old one, and he
departed happy That put an idea
into our heads, and ever since we
have always kept stock OF appar-
emily secondhand grips on hand for
tie satisfaction of our customers
who are sensitive about ridieule
And, do you know. they sell rema rka-
tly we'll
But. bless you. the dres.-Suit case
sat marker TO the top-hat case
Where We sell one disfgured dress
suit case We sell three for top hat.
Wv. the reason for this difference il
tie same that made the damaged
cases popular. We sell more grips
- ~ n ~
- n>ideration entirely those pur
a. ased bF women. who constitute one
- our best sources OF trade There
j. something unusually personal
about top hat. No young man ever
assumed il without thrill of self
for him 70 emerge thus attired for
the frst time on the public thorough
fare. One feels that the whole wide
world is focusing IT'S eyes directly on
the top OF ones head. Is il not true :?
Well. then you may understand how
that same young fellow may feel
when he transports for the first few
times a new. glowing hat case. with
brass lock shining like polished
mirror IN the sun. 90 We are ready
to supply him with one that looks
as II il had been through long months
of service both at home and abroad
yet IS really as new as any on our
shelves. / have heard OF young men
kicking the cases. or dragging them
through the mud hitting them
against picket fences, leaving them
out in rain 10 get of that new look
which is SO distressing.
But here s an interesting little,
commentary on much discussed
controversy Women do not care
The newer the suit case the better
hey like II. II, as some say, they
possess vanity it does not show itself