The Montgomery advertiser., 1902-08-10
[. W. STEGALL & co. WILL
 ENLARGE STORE ON AVENUE
MT. E. W. Stay Has Become Member Of Firm and This Popular Dry Goods Establishment
 Will Expand. :.

 goods firm, c. w. StegaIl x O., will greatly increase it's business and mate rislIy improve it's store house on Dexter Avenue. is another evidence of the prog ress of Montgomery as well as an evil dfnce of the stability and successful busi- ness methods of the firm.
 A second announcement of equal inter- est to patrons of Montgomery retail dry goods establishments is that MT. D. ". Stay, so long with Messrs. Nachman 6 Meertief will become associated with Messrs Steg1ll X co.
 Several years c. w. Stegall & Co has occupied the store at 10l Dexter Avenue, corner of Perry Street Its business has grown with the years and more room has become necessary. Recently the firm. deciding to broaden its business and give its patrons more comfort. secured the adjacent store, 1G3 Dexter Avenue ae present occup ed by a bakery. The two stores will be made into one great dry goods establishment. An addition will also be constructed cn the lot in the rear of the two stores and facing on North Perry Street. This addition will connect with the main store and will be used entirely by the cloak and suit de- partments. an ever-increasing branch of the business conducted by the progressive firm
 When these improvements are complet- ed, as they will be by the opening of the winter season, c. w. Stegall & Co. will occupy the most modern and complete exclusive dry goods establishment In Montgomery. The store is located In the heart of the fashionable shopping dis trict and every effort will be put forth to make it att active, comfortable and con- venient for the patrons of the firm.
 As in the past, the firm. under it's inn proved conditions, will carry an up-to- date stock of goods, which will be second to none in size, quality and selection. They will continue to cater to the very best trade in and around Montgomery, and in their new store stock can be shown to the best possible advantage.
 The combined business effort of Messrs. c. w. Stegall, w. D. Stegall and E. w. Stay, is indeed an excellent one. They are dry goods men with years of experi- ence back of them and thorough knowl- edge of Eastern conditions as well as the necessities of the Montgomery trade. They know when and how to buy; they know what Is most desired by their pa- irons and they know that the surest way to reach the hearts of their customers is to give them the best values for the least money.
 The Messrs Stegall are natives of Geor- gia. They have had seventeen years expe- rience in the mercantile business and have been actively engaged In the dry goods business in Montgomery during the past five years It is said that they have made a greater financial success than any other dry goods establishment in Mont gomery. Certainly, tt cir store has be- come popular, as it is regarded as head quarters for the latest and best Tn thelr line.
 Mir Stay began his career as a dry goods man in New York city, and there learned all of the details of the business. Nine years he has been with Nachman x Meertief in Montgomery, and is one of the best dry goods statesmen in the city. The firm is to be congratulated upon the accession of MT Stay to its membership.
 The three members of the reorganized firm, the Messrs. Stegall and MT. Stay, have made Montgomery their home and are giving evidence of their business faith in the Capital City by the improvements they are about to make in their business place. They believe that Montgomery Is destined to become the first city of Ala bama and they are laying their plans to accommodate a growing business. Each of them has played an important part Tn the upbuilding of the city and its devel- opment is a subject of their earnest con- sideraton.
 Messrs Stegall and Stay will leave early in this week for the Eastern mar kets and with their knowledge of modes and tastes of the buying public of Mont gomery and surrounding territory, as well as of mercantile values. their pur- chases will undoubtedly be up to date and at the lowest prices to be obtained by cash buyers
 With it's handsome store greatly en- ,arGed and modernized. the prospect fol the increasing succs ss of the firm in its greater field of activity is assured.
 -adv.