Iowa state bystander. [volume] (Des Moines, Iowa) 1894-1916, 1902-01-17
|RIfsSING 10 HOUSEWIVES.
ana Product tSsat y East Winnina
EN public Favor.

ruaha Product tHac - Eass WinnAn1
public Favor.
r,4nont making any undue clanor
Il ar seeking the aid OF capttai-
+he Commercial club, the man
s,,rers az Defiance Starch started
.,s;nass IN Omaha little over
ago. and from every indication
have already achieved triumph
snccess. The local patrons. who
induced to try it by reason OF Its
nurely home industry and en-
Use have discovered an article
.nnfactured right here in their
ast superior to any starch ever be-
used by them. 81
there are, however, excellent rea-
g retailers and, Jobbers are giving
ference to the product OF this COM
~ aside from any consideration O.
home patronage idea. Denance
rchp is unequa1led for excellence
- fast supplanting other starches
nong careful housewives throughout
4 territory west OF Chicago.
Il is true that the progressive and
prgetic management of the company
doing some strenuous and effective
brk in acquainting the public with
superior quality by expanding
Am ST. 900 to $4,000 per month in adj
krtising, but, after all, 1.-THE proof of
pudding is the eating" and it is
am the excellent results obtained by
nose who have been induced to uss
= on trial that this splendid Omaha
froduction obtains its widest and most
Eoftlble publicity. It has taken SO
$ell from the start that the factory Is
Icing taxed to meet the demand, while
lie company keeps twenty-five sales
Zen on the road and is shipping its
hoods to every state and territory west
q Chicago.
E"Defance Starch is pronounced to
be not only the best starch on tho
market, but the least expensive to the
It is cold water starch
Ind needs no cooking. Yet for that
bass of goods where boiled starch is
reauired, this same Defiance Starch"
excels the old-fashioned gloss or lump
march. It gives a better finish, works
asier, goes further, therefore costs
ess. Not only this, the lump starch
ill blow out and freeze out, which Is
St the case with Defiance Starch
The ingredients are such that no
emicals, the presence OF which in
any other starch compounds has
roven Injurious to linens, are re-
uired in it's manufacture. 1t contains
hothing that can in the slightest de-
gree injure the most delicate fabric.
which must commend it highly %
those who have had their garments
ruined by the use Of other starches.
Defiance Starch" contains ingredt-
ents that remedy all the Objectionable
features OF other starches. 1t will not
Blister, nor does it break the fabric.
It does not stick to the iron during
The process of ironing and does not
Itamp unsight1y streaks upon coloreG
Dods. 1t gives beautiful, stiff and
3ureble finish to fabrics and makes
hem look new.
Possessing so many points OF supe-
hority over rival preparations, and
ayoiding so many Of the latter's faults,
Il Is somewhat surprising to note that
Dne can secure for the same amount
81 money one-third more OF the
omaha made article than of any other.
starch consumers have
been paying(ten cents for twelve
ounce package Of starch. A package
Of Defiance Starch" weighs sixteen
ounces and costs no more. Its manu-.
facturers offer no chromos nor prem
ums to encourage its sale, but they do
offer better starch than any other,
and one-third more OF it.
Having utilized every medium Of ex-
cellence which modern ingenuity has
devised in the preparation OF its pro-
duct, this Starch Manufacturing Cons
pany offered their Defiance Starch"
with the NEST firm conviction that it
would give perfect satisfaction, and
the results Of years work have
proven that they made no mistake
Many a miserable commodity Is sold
by the use of premiums, but Defiance
Starch" stands on its own merits. Its
makers guarantee all consumers that
dealers are authorized to take back
any starch that customer claims to
find unsatisfactory in any way.-Om.
aha Examiner, November 49,