The Minneapolis journal. [volume] (Minneapolis, Minn.) 1888-1939, 1902-06-25
THE DAYLIGHTSTORE
Opening of Splendid New Store Of
Goodfellow Dry Goods Co.
CORNER SEVENTH AND N1coLLET
Shopping Done Under Ideal Condi-
tions In Beautifully Finished
and Furnished Estnb-
lishment.

Thousands of men and women were
present at the suspicious formal opening
OF the new Goodfellow Store, Nicollet and
Seventh street, yesterday afternoon and
evening. It was the most successful
Opening" ever held in the northwest, and
the event was greatly enjoyed by the big
crowd in attendance.
In the afternoon hundreds of shoppers
combined business and pleasure. They
made purchases, listened to a splendid
orchestra and looked with delight at
beautiful goods and beautiful decorations.
In the evening the crowd was simply
| guests There was no business conducted,
but everything was in place and we'll
dressed and happy-looking clerks were
behind the spacious counters ready to an
swer every query.
The new Goodfellow Store-rightly
termed the daylight" store-is one Of
the handsomest and best appointed en-
poriums In the country. 1t is new in
every particular and has the very latest
and best in everything that goes to make
up great department store. The first
| impression one gets of the store is its
room1ness. There is plenty OF elbow"
and breathing room, and the store Is I'M
maculate from its splendid basement to
its sixth floor The avenues as the
| atsles are called, are long and broad, and
| there is not a dark nook in the whole
otoA AAo OdyllSut SUITE Is d happy
name for this splendid establishment.
| There is every facility for the display
ing OF goods. There are tall glass show
| cases instead of the old-style shelving,
and the counter cases are all of glass, fit
ted with electric lights.
| ~ Arrangement of Goods.
| On the first floor are to be found silks,
velvets, dress goods, trimmings, leather
goods, jewelry, perfumes, drugs, art
goods, notions, embroideries, Innings,
neckwear, gloves, umbrellas, hosiery
mems furnishings, ETC. There is also a
coy balcony from which the main floor
can be viewed.
On the second floor there are depart.
ments devoted to millinery, cloaks. suits
house gowns, waists, corsets, underwear
and infants wear. On this floor there
are also number of we'll lighted rooms
for the fitting Of different garments.
A splendid display of oriental and do.
nestle rugs and carpets, lace curtains
| draperies, blanketss comforters end ar.
tistic furniture is to be seen on the THIRD
floor. "a roomy. rich reception room Is
| also on this third floor, together with &
nursery and toilet rooms. The offices and
telephone Offices are on the Seventh
| street side of the floor.
The sixth floor is devoted to stocl
rooms and fur factory, where can be
found most complete stock of genera
merchandise.
There is splendid passenger ant
| freight elevator service. 2, - -.
! Following is a brief sketch of the mem
bers of the Goodfellow Dry Goods com.
pany: y =. r" ..:s-I# 5soo =
Corporation President. ~" u"
George D, Dayton, president OF the cor
poration, is we'll known in Minneapolis o.
account Of his identity with big buildin
operations in the city, He Is also presiden
Of the Minnesota Loan & Investment com
pany, organized by him nineteen years age
A specially notable undertaking Of his wa
| the building Of the structure known now a
the Pillsbury building, in 1893. This build
ing has always been popular one, and It
offices are for the most part occupied by me
in the medical profession, The beautiful ne,
building at Nicollet and Seventh, the create
part of which is occupied by the Goodfello
company. is the result OF Mr.. Dayton's en-
terprise. ,-.r 49,.
/ Mr.. Dayton has risen by his own effort
and attained a position in the, communit
by a course that should be an example to th
| youth Of this generation. He started out
! poor boy and has his way by untirin
industry and a strict adherence to the hig
ideals that he created for himself. He ha
not failed in any of his. undertakings. Per
sonally he Is a man of quiet disposition, al
most to unobtrusiveness. He works quickly
but is accessible and never too busy to Civ
hearing to the hdmblest. 4
Mr. Dayton is native Of New York state
He came from Geneva, N. Y, about twent
years ago, and has made his home in Worth
l ington, Mimi, UP to the present time. H
is now preparing to move to Minneapolis
the scene of most Of his activity.
/ J. b. Mosher.
L Few men probably have had the compre
hensive mercantile experience in their lin
that has been that of J. B. Mosher vic
president of the company. He is a native 9