The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1902-06-25
FOR
TOURISTS
ROthWeII's Views
on Securing
Trade.
MERCHANTS ARE
MAKING CAMPAIGN
Committee Will Investigate Various
Plans Submitted and Will Re.
port to Association.

the attention OF a committee of
the Merchants Association, and
the various plans for reaching the
intending traveller, which are now be-
ing proposed, will be carefully weighed
before the committee makes its report
to the association at the next meeting.
The plans are many. the one which is
chants being a proposition TO establish
in San Francisco a bureau for the pur-
pose of influencing tourists who may
reach the Coast metropolis, and whs
may then be induced to make an ex-
tension sf their journey TO this city.
Chaxfman John G. Rothwel, of the
associations committee, who has as
his associates william Lishman and ],
F. Hamburg, is one OF the most enthu-
siastic advocates of united action to-
ward securing Hawaii's proper proper
ton of the tourist trade. and Is out-
spoken in his views. He said yester-
day:
"The subject of tourist travel, and
how to increase it in this Territory, is
one that commends Itself readily to the
consideration of business men. and this
question has been taken up in earnest
by several members of the Merchants
Association, who believe that there is
practically no limit to the possibilities
in this direction if sufficient energy is
put forth to properly develop it.
"The present period of trade depres-
sion will prove great ultimate advan-
tage if it results in awakening the
community to the fact that there Is an
immense tourist trade to be had for the
asking and the expenditure of a rea-
sonable amount of effort. Expense?
OF course there win be expense; no
reasonable man anticipates dividends
without investment. but if distributed
among those who viii ultimately bene-
fit. the cost would not be appreciabiy
felt in any direction in comparison to
the returns. but to be successful the
effort should be sustained by united
and aggressive action all along the
rne-no individual can exert sufficient
influence to divert travel in any given
direction, and so. as community, We
/ must go after this trade, which surely
win not come TO us unsolicited.
| who are Interested? j should judge
that the transportation companies
principally. First. the transcontinentai
railroad companies. then the ocean
steamship companies, then the local
transportation corporations, and indl-
viduaBy. every member OF the commu-
nifty, from the wealthiest sugar planter
10 the bootblack, who carries his stock
in trade on his back. 1t is true that
many OF our sugar magnates are indie
pendentIy well off, but there are many
who are wealthy on paper only. and
who can neither sell share of stock
nor borrow a dollar on it, and to these
the subject of tourist travel should ap-
peal most pOtently. We all know that
sugar is King. but there are others
a. B. c. Bohemian for instance, but
that is getting off the subject
..It is well known that San Fran
cisco is making a strong effort 10 at
tract tourist business. and she can well
afford TO encourage il towards Homo
lulu. since<the bulk of travel would be
through the Golden Gate, and the me-
trOpolis of the Pacific Coast would thus
profit L would seem that the san
Francisco press should refrain, if only
from a standpoint of self interest, from
publishing unsubstantisted lurid htera-
ture to our disadvantage, such. for m
stance. as the late Illustrations OF the
misunderstanding dire disaster that
exists only in the imagination OF some
ambitious but ill-advised sensational
writer Press comments should be
guarded always. but particularly dur
ing periods of panic and disaster. and
an ;ndiscreet cartoon may do US more
harm than can b. repaired in months
IF You inquire of the retail mer-
chants they viii no doubt inform yo4:
that their busy days are when foreiS
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