The age-herald., 1902-04-27
Starts Fortune o1 Pir1s
fs.o-s-e-s-e-s-e-o-e. .e"o-s.s-o-s.e''e'.o''' From the Chicago Tribune.

 From the Chicago Tribune.
 The Gould family heritage. which seems to be to make millions out of pennies, has develcped in new center. Edwin Gould, Jr., has set up in business for himself. This Is surprising, for Edwin Jr.. is but years old. What is more, he is much in earnest over his money mak- ing venture, and, like his father and grandfather, has chosen to begin in a small way. He is in the retail pin busl- ness and his scale of prices l5 one cent for 200 pins.
 Young Edwin drifted into tho pin ousi- ness rather unconsciousy, but his efforts were well directed from the first, never the less. He is a grave child and am ong his earliest reflections was one on the waste of things in general and pins In particular. He conceived the idea that the pins thrown away should be saved. so he started out simply as a collector. He gathered hundreds of these little brass strays and castaways with no thought of gain.
 At this stage of his development hcred- ity asserted itself and young Edwin came to the conclusion that a thing could not be pleasurable unless profitable. So he
 
 Gould pin establishment the motto, 200 pins for one cent was created.
 Edwin had the pin collecting fad for some time before it was known, but his unnatural business instincts cropped out one day at a dressmaking establishment where he was in company with his moth CT.
 Mrs. Gould noticed that for some time her little boy had seemed fond of going with her to the dressmaker's, and she soon realized that the clever little fellow was not without motive other than his natural fondness for her society. He knew that in these centers of fashion making there were pins, a really riotous waste of pins. One day at the Fifth ave nue establishment when Mrs. Gould and a friend she had brought with her were busily engaged in criticising the various imported gowns brought out for their in- spection, Miss Ward, the head saleswo- man, noticed young Edwin Gould bending over spot on the floor where a box of pins had been carelessly upset some hours before. Noticing that he was pick ing them up she smilingly offered to give him some.
 No" explained Mrs. Gould, ''he en- joys collecting them At home I some times strew them over the floors just to give him the pleasure of picking them 0up."
 Apparently unaware. of the comm ent he had excited, the child continued his re- searches, and later, when Mrs. Gould had gone into another room and a saleswo- man approached and offered him hair pin to dig the more recalcitrant pins from the cracks, he was so much absorbed that he did not even look up to reply.
 Even when she told him that he would hrno 6r,r il, did not falter and only when she ex- plained that the hairpin would greatly increase his speed in acquiring pins did he accept it.
 Why do you pick up pins?" she asked encouraged by his gracious acceptance.
 "I get pennies for then,'' answered young Edwin promptly. "I pick up all I can find, and when I have POO I get a cent. I can make lots of money.
 He did not stop working to give the information, and even when Mrs. Gould was ready to go to her carriage he left the house of many pins with evident re- luctance but richer by several cents. The Goulds have always known the value of money and the early comm ercial instincts developed by the scion of the Edwin Gould family are the natural re- suit of influences of heredity and other wise. Jay Gould was the son of a poverty stricken farmer in Delaware county, N Y When IA years of age he started out to make his way in the world with a total capital of 50 cents, and in the next thirty years carved his way to fortune of more than $S0000,O0
 Edwin Gould, the father, also has exact knowledge as to the value of cent. In 1898 there was a serious strike in his large match factory in Passaic. caus- ed by reduction he had ordered of a cent and a half a gross of matches. The average packer then made 50 cents day before the cut.
 Edwin has been the least written about of the Gould children. He is now about 50 years old and in appearance greatly resembles his father.