The Princeton union. [volume] (Princeton, Minn.) 1876-1976, 1902-08-14
SHOES lind OTHER THINGS.

SHOES lind OTHER THINGS.
A man who is in close touch with the
hide and leatheretrade says that there
is practically no demand for the cheaper
grade of shoes such as the plough
shoes and the old-time ''clod hoppers''
that farmers and the people of the
poorer classes used to wear. Manu-
facturers of this class of shoes have in
some cases been obliged to shut down
because of the poor demand for shoes
OF this character. The better grade of
shoes that sell at $3.50 and SO, ''such
as are advertised by country mer-
chants" says the hide and leather man,
are now in great demand. What he
says is true, and the farmer likes the
better class of goods the same as any
other person if he is only able to have
them. The merchant is very glad to
sell the goods to them, though we are
sorry to say that in some cases, and
Princeton is no exception, country
merchants want the farmers trade, but
are not willing to cater to it through
the columns of the farmers paper
the local press which all progressive
farmers take Mark what the hide
and leather man says: 'Such as are
advertised by country merchants He
is a progressive business man, adver-
tises himself a good deal, and naturally
supposes that the country merchant
does the same. But he probably has
not run up against few country mer-
chants who fail to see the value of local
| adver Using. The merchant who buys
stock of goods and places them on his
shelves and does not advertise is about
as progressive in all other ways. A
merchant who does not advertise is
generally so close in his business deal
ings that he hates to write letter be-
| cause it uses up some of the fluid in the
ink fountain and takes sheet of paper
and an envelope, and then there is the
postage. Horrors! What extrava-
gance! A merchant who handles shoes
these days and does not secure few
cuts of the same, which his wholesale
merchant will gladly furnish him, is
as far behind the time as pack mule
is behind the automobile. UNION
readers probably noticed last week the
attractive collection of shoe cuts in the
advertisement of N. E. Jesmer. Ref
erence is made to Mr.. Jesmer's ad. be-
cause it comes in so we'll at this time
to show the value of using cuts to dis
play ads. Notice the ad of Solomon
Long, the shoe dealer, also. These
cuts represent the style of shoes sold
by the merchants advertising them.
What is true of shoes is true of many
other articles sold BY merchants. Then
there is the merchant who advertises
his prices and special sales. You can
count on it every time that such mer-
chants are after trade and use the COL
umns OF the newspapers in an honest
and frank, open manner to get the
trade. Notice the ads that Mr.. Lenertz,
our new merchant, is running and the
style of the same. UNION readers are
also familiar with the ads of G.. A. Jack,
that are written and arranged in an
Interesting and = artistic manner;
Walker, the grocer, whose ads are al
ways fresh and having a tempting
flavor; the Galley Hardware Co. with
its interesting bulletins and ads, B. D.
Grant whose ads are always timely and
up to date, and Ludden, whose locals
are household word. There is the
firm of Jaax & Newbert who keep Oh
the advertising band wagon, while r.
D. Byers, John N. Berg and others
believe in keeping before the people
by regularly advertising. Mention is
not made of these merchants to give
them any free advertising, but to show
our readers and others that advertis-
ing is now one of the absolute essen
tials of modern business. When YOU
have anything to buy always look up
the merchant who is progressive ad-
vertiser and stay by him. He is
winner and you are sure to profit by
trading with him.
HE land owners and citizens of