The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1902-01-03
THE HERALD.

IIn1S, the beginning VI Ito" AcoA,
~ our readers will pardon as we will
advertise the Herald a little. Not for
praise or glory; but for purely bust
ness reasons. And with apologies to
McKennon, Anderson q Foster) "if
YOU see it in this ad its so. =
Two years and three months ago,
when we launched the little Daily upor
the uncertain sea of journalistic life. it
was against the advice of some OF our
best friends. and with more or less Of
misgivings upon our own part.
But our doubts were soon dispelled.
The people at once took to the daily.
They have fostered and encouraged 1T
in every way. They have given it their
patronage. their money, their kind
words and good will, and made it "a
go. 1t has not proven big bonanza.
We never thought it would. But it has
taken good care Of itself these first two
years Of its life. and has q bright
future before it.
When Maury county. as it will in the
coming spring or summer, becomes en-
tirely under the rural route system,
the Daily Herald will have field sew
eral times larger than now. Instead OF
little city of six thousand to reach
and draw from, we will have the best
county in Tennessee. with population
of some forty thousand people, to reach
as easily and almost as quickly as we
now reach the town. It is our purpose
to work that field thoroughly and well,
ana knowing the intelligence, progress
iveness and liberality of the people as
we do, we have all confidence in the
result. In these impatient, fast times,
and with the rural route system in
/. vogue, and unquestionably destined to
grow and spread, the daily paper is
the paper Of the future.
The Weekly Herald, however. what
ever may be the fate Of weekly
papers, has lost none OF its yigor and
strength as yet. It is not read In Co
lumbia as it once was; none Of the
weeklies are. But it is q better paper
than it ever was owing to a larger
force to make it so, and its excellency
has enabled it to more than hold it's
own against all Corners.
Our subscription list to the Weekly
Herald, as can be proven by our sub
scription books and as will be sworn
to by our subscription clerk, is nearly
If not quite 800 MORE than two years
ago when the Daily was started.
This may be a surprise to some. but
1t IL none the less true. Both the Daily
and the Weekly Herald, have grown
and are steadily lengthening their sub
scription lists They do not draw from
or conflict the one with the other. AT
least not to the disadvantage of either.
They help each other. An occasional
daily sent to all our weekly subscribers
when something Of absorbing interest
occurs, is q favor they all appreciate,
and they talk it to their neighbors
ard it spreads. In ways too numerous
to mention, they sustain and help each
other. And the fact is, which any OF
our advertisers NAV verify, that the
Weekly reaches more people in this
county today than it has in years be-
fore, and it's readers are better pleased
with it than they ever were before.
This is simply business we are talk
Ing now, and we hope our advertising
friends will follow us. The Herald has
q cleaner list than 1t ever had in its
history. We do not give our paper
away. We do not send it to dead beats
who win not pay for it. We do not
send it on and on to an address, when
the subscriber has moved. We do not
send it to every postmaster in the
county to use as wrapping payer. We
do not exchange with all the news
papers in Tennessee. and many in other
states. We do not send it to patent
medicine addresses ad ininitum. The
Herald's list is NOT PADDED. 1t is
4 great big long bona fide subscription
ist, and, taken together the Daily and
the Weekly the two cover Columbia
and Maury county like a blanket.
The Daily Herald is the ONLY first
GLASS advertising medium for the city
and suburban trade.
The Weekly Herald is THE best adver-
Using medium for the country.
We give combination rates on the
two.
Thanking you very much for your
liberal patronage in the past, and wish
ing you most prosperous and happy
New Year,
We are very truly yours,
The Columbia Herald Go.
ssThis is strange world. says
Bryan's Commoner. Because an
srchists do not want any kind OF gov
eminent, We are talking about forcing