Pullman herald. [volume] (Pullman, W.T. [Wash.]) 1888-1989, 1902-08-16
MUST NOT LOOK NEW.
Dress Suit Cases and Hat Boxes
Damaged Before Sold.
Smart Young Travellers Dislike the
Attention Attracted by New APP
pSaFAnse-Nove DemamA
OF Trunk Trade,

That characteristic of youth which
make persons shrink from ridicule
as they would from a burning branc
has been pointed out many q time
says the Chicago Tribune. A man
went into a leather store recently
where trunks, dress-suit cases and
top-hat boxes were for sale. The
proprietor of the store said, when he
asked for suit case:
Would you like brand new one
or one whose appearance la some
what worn? Both are equally good
The difference is simply matter OF
personal choice"
why should anyone wanting a new
dress-suit case be satisfied with one
whose leather bears marks OF wear %
said the would-be purchaser.
we keep two kinds" replied the
dealer, for the simple reason that
they are demanded by the trade
When this particular form of grip
first came into fashion only the
brand new ones were sold. To offer
or expect anyone to purchase 8 soiled
and battered case would seem as alb
surd as to imagine person buying
pair of stubbed boots.
One day stylishly dressed young
man came in and said he wanted a
dress-suit case. We showed him va
rlous kinds, but he was not satisfied.
At last he said: These are good
cases, know, but what want is one
that doesn't look so shiny new He
explained that 1t was no light task
to carry brand new dress-suit case
through crowded street, into /.
thronged railroad station, and then
lift 1T, in all its glossiness, through
well-flled car. Everybody rubbers
at you and the case, he said, and you
feel like farmer At last we sue
ceeded in fixing up a new case SO
that it looked like an old one, and he
departed happy. That put an idea
into our heads, and ever since we
have always kept a stock of appar-
entity secondhand grips on hand for
the satisfaction of our customers
who are sensitive about ridicule,
And, do you know, they sell remarka-
bly, well.
But, bless you, the dress-suit case
isn't a marker to the top-hat case.
Where we sell one disfgured dress
SUIT case we sell three for ton hats
Now, the reason for this difference In
the same that made the damaged
cases popular. We sell more grips
IMAM we do hat cases, leaving out of
consideration entirely those pur.
chased by women, who constitute one
OF our best sources of trade. There
Is something unusually personal
about top hat. No young man ever
assumed it without thrill of self.
consciousness. 1t is no easy matter
Tor him to emerge thus attired for
the hrst time on the public thorough
rare. One feels that the whole wide
world is focusing its eyes directly on
tne top OF ones head. Is it not true ?
wen, then you may understand how
That same young fellow may feel
when he transports for the first few
times a new, glowing hat case, with
brass lock shining like a polished
mirror in the sun. So we are ready
to supply him with one that looks
as II it had been through long months
OF service both at home and abroad
yet is really as new as any on our
shelves. l have heard of young men
kicking the cases, or dragging them
through the mud, hitting them
against picket fences. leaving them
out in rain to get off that new look
which is so distressing.
But here is an interesting it'll.
commentary on a much discussed
controversy. Women do not care.
Inc newer the suit case the bett.r
they like it. If, az some say. tbev
possess vanity, it does not show it.aif
along those lines"