Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1902-12-17


plan" said Mr.. Morton. drawing his
hand slowly over his stumbled chin.
Both under one general manage
ment, l suppose?"
"Certainly."
Have you made any general esti-
mates of the expense of such a plan,
or prepared any synopsis of the way
in which it could be cyecuted?" asked
Mr.. Morton, with the frst manifesto
ton of real interest.
Il did not care to go 10 the trouble
and expense of doing so until | had
conference with you" replied Hes
tor, who guarded himself against
over-enthusiaSm when he saw that
he had made some progress. ut will
require considerable capital. much
work, and good Judgment i'm the exc
cution of the plans; and more than
all, the most rigid secrecy must be
maintained. You are the only man
to whom this subject has been
preached. and | need not ask YOU to
regard this matter as strictly conf
Dental in case you should decide to
do nothing in the way of its advance
ment."
Mr.. Morton nodded his head and
growled consent to this injunction,
which he evidently regarded as un-
necessary.
Il would start this syndicate in a
chain of 80 cities. with two papers in
each continued Mr. Hestor, who
rapidly noted list Here are the
cities | have in mind: New York.
Brooklyn, Boston, Philadelphia, Bal
timore, Washington, Rochester, Buff
falo, Atlanta, New Orleans. Louis
vile, Cincinnati, Pittsburg, Cleveland,
Detroit, indianapolis, Chicago, Mil
waukee, st. Paul or Minneapolis, ST.
Louis, Omaha, Galveston. Kansas
City, Denver, Helena, Seattle, Taco
ma, Portland, San Francisco and Los
Angeles"
Mr.. Hestor then entered into a de-
tailed and comprehensive explanation
Of the proposed newspaper trust. He
submitted figures showing that 60 pa
pers could be purchased for less than
Sll5,O0o,00O and proved that these pa
pers were then earning $500, 900 a
year, or more than five per cent on
the required Investment. Hestor pro-
posed rctrenchment in three impor-
tant departments, viz: the Sunday
papers, the editorial STATS. and the
abolition Of the advertising agency.
Instead of preparing 60 Sunday pa
pers, the syndicate would print four.
each Of surprising excellence. These
four papers would give all syndicate
papers i'm contiguous territory a dis
tnct Sunday paper. Each of these
-FOUR sunday papers would have
marked speciality. and each would
strongly appeal TO certain class of
readers One would make a special
~ Of amuscmcnts. another Of Iitcra-
turc the third Of fiction. and the
fourth of science and art but cacb
would be complete magazine. Hes
Tor showed that -four such Sunday
magazines could afford 10 employ the
highest literary and artistic genius
Of the world, and proved that mo-
competition with them would be nos.
~Iolc. The saving would amount TO
not les than Sf,OODOOO year. i'm the
sings ITEM Of Sunday papers.
The editorial department would he
conducted ON similar plan Instead
of 800 editorial writer's as at pres
emf he would have staff of 20. ac-
hnowlcdged authorities iu their re-
prrii'c -pccialtics. The cditor.in-
chief would keep in touch with the
'"ncrs Of the syndicate. who would
thus bc able to dictate the thought
oi the country i'm the leading rcpub-
mean and democratic papers.
Ihe reduced expenses OF the cdi-
torial department will bc about 500
600, said Mr.. Hcstor. "You can place
your own estimate ON the financial
dement's your yndicatc viii receive
from being able to inspire and rcgu-
late the thought ~ "a nation"
Hcstor thcn\cNplaincd how millions