The times. [volume] (Richmond, Va.) 1890-1903, 1902-10-11
w. L. DOUGLAS,

q
To those who are at all familiar with the shoe
leather trade it is well known that have been
of the largest, well most successful, manufac-
turers and retailers of mems Goodyear Welt (hand-
sewed process) shoes in the world. The upbuilding
Of the business has been my life work. have been
eminenty successful, creating business that is per-
manent and beyond injury in periods OF business
depression.
The ". l.. Douglas Shoe business is established on
entirely different plan from that of other shoe
concern. The system of manufacturing enables the
manager to determine every day whether the shoes
are being manufactured at satisfactory profit If
anything wrong should occur in any departments OF
the factory the system informs him where to fndt,
and it is stopped at once. The Douglas system also
guarantees full days work every day, which keeps
the manufacturing expense at minimum.
The Douglas product is marketed in original
way, producing quick returns and very small losses
The method BY which the goods are sold has made
and towns ii the United States. The business Is
secure against any ordinary competition.
The business has been steadily advertised for
nearly twenty years. and the quality Of the goods
kept up to the highest standard, until now W: =.
Douglas shoes by people IN all stations
of life than any other make
The steady call upon the dealer for w. L. Doug
las shoes insures large and increasing business.
The 81 retail stores in As American cities owned and
operated by me- take portion of the factorys pro-
duct This is all spot cash business. also sell to
the retail shoe dealers throughout the country hav
ing usually but one agent in a town.
through my retail stores, well as to retail
shoe dealers in towns and cities where have no
store keep the factory constantly employed, turn
ing out 744O pairs Of shoes per day There has been
change in the selling price or terms in eighteen
years. the dealer always making the same profit
thereby buying with confidence. The short credit
allowed prevents the dealer from getting overstocked
My object in disposing of a lfnterest in the
business is primarily that it be perpetuated and
tended The name, ". L. Douglas, which is accepted
everywhere standard Of merit has been applied
principally men S Goody Welt (hand-seyved pro-
cess) Shoes It well be applied to all kinds
and prices of mems, women's and children S shoes
There is practically limit to the possibilities of
extending the business.
The business has always been immensely profit
able We're my only aim to accumulate money, this
stock would not be offered for sale The perpetual
ton and extension Of the business the infusion Of
new interests into it is my chief desire.
II There has not been year in the past twelve
II when the business has not earned in actual cash
n much more than amount necessary to pay seven
per cent annual dividend million dollars and
Il the past four years the business has more than
| doubled and is still growing.
Il began the business in BroclSton in a small way
Il 26 years and from time to time have Increased
it, until at present business amounting to nearly
III S., 600 900 annual " is transacted.
AS an evidence Of the prosperity OF the business,
\ Stock is Nov Ready for Issue,
Any investor desiring furthur informal ton is pr
Il at the Office Of the company at Brockton Mass VIII
be afforded Please have checks certified and made
\ w T.. DOUGLAS,