The Indianapolis journal. [volume] (Indianapolis [Ind.]) 1867-1904, 1902-10-14
WATSON STORE ENLARGED
SEVERAL NEW DEPARTMENTS ADD
ED TO THE BUSINESS.
still other Big improvements Under
Consideration - Description of
New Building.

Indianapolis people are proud of the en-
terprise displayed by III. p. WATSON & Co,
and thousands attended the opening yester-
day which marks the completion of the
new building. This firm, with the old and
new buildings, has a floor space of 10000
square feet. The new building made IL
possible for Mr.. WATSON to add many de-
partments to his store, and greatly en-
large others. There is not a department
that has not been enlarged from three to
four-fold, and a sufficient number of clerks
has been secured to guarantee prompt
attention to customers.
One of the new departments in the main
or old building is the space set aside on the
main floor just TO the left of the main en-
trance for ladies' shoes. The department
is compact but none the less complete.
Passing to the rear of the main floor
women interested in elaborate and hand
some gowns of imported designs are shown
a collection of the latest creations from
Paris. Here one can see and purchase gowns
as high as $500, while others range from
500 upward. One beautiful gown was on
display yesterday of hand-run renaissance
lace, consisting of skirt, waist and opera
cloak, valued at $500. This gown and num-
number of other rich designs, both i'm
ported and domestic, in evening. reception,
afternoon and street gowns on display
in the ladies' dress department in the new
building.
SILVERWARE DEPARTMENT.
Mr.. WATSON has also devoted special
attention to the silverware department on
the main floor of the new building-a de-
Ill.
crate style. The latest designs in silver
ware from leading importers are shown,
and many art novelties are also displayed.
The lace department., enlarged many times,
now includes one Of the finest collections
of rich laces ever displayed. The high
art linen department is one that ELECTS
much admiration from the housewife.
| The largest new department of the new
store is the furniture department., occupy
ing the entire fourth floor of both buildings.
In entering into this field the firm decided
to offer the latest designs in furniture and
complete assortment from which to Sc
lect. Some OF the newest things offered
are sets and odd pieces of weathered oak,
and fumed oak with Spanish feathers.
High class domestic and Oriental rugs, In
Guiding many rich Persian designs, can be
seen in the carpet department. On the
same floor is the wallpaper department,
new for this store, and the enlarged drap-
cry department.
| A curved balcony has been built on the
! second floor of the old building. This Will
be used as a reception and waiting room
/ for customers. A separate children's de-
! partment has been included, where the
/ latest clothes and wraps for children are
! sold. \ boys clothing department has also
| been added. Mr.. WATSON says the store
| can now completely outfit woman, girl or
] boy.
The second floor of the new building is
/ devoted to millinery, lingerie and infants
wear and is complete in every detail. The
/ latest Partisan hats are displayed In this
department The basement is now used for
stoves. trunks, travelling bags and teas and
| coffees. The new departments added to the
| store include furniture wall paper, stoves.
s1lverware, art novelties, imported gowns,
| shoes, boys clothing, trunks and bags. teas
| and coffees and china. Every other depart
/ ment has been greatly enlarged.
| NEW CASH CARRIERS.
An improved system of pneumatic cash
| carriers will be installed at once, with for
| ty-eight stations, which will entirely do
away with cash boys and girls. Pneumatic
! sprinklers have been placed on every floor.
There are a sufficient number OF elevators
in both buildings to accommodate the Gus
toners.
The firm is already contemplating other
improvements which will probably be car
ried into effect next spring. The company
now owns the building facing on Monument
place occupied by the H. T. Hearsey Com
| son d Co. TO extend their business to that
building. Bridges from the second and
| third floors of the Washington-street build
| ing will be constructed to connect with the
building on the Circle and an underground
tunnel will also be constructed. When the
new building Is made ready for occupancy
all the heavy departments, such as furni-
the Monument-place building. 1t is Mr.
Wasson's intention to make the second
| floor of the Monument-place building a
| coy retreat for women customers, and he
intends TO install a tearoom facing the
monument so arranged that the front can
be opened during the summer months.