Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1902-04-26

the Lightning remedies do not con-
tend that their medicines are cure
alls, and nothing is claimed for Them
which can not be substantiated by
living proofs. But if used faithfully,
according to directions, they will per-
form the work intended and relieve
various forms of suffering, which,
if neglected, might prove serious.
Their best known remedies are
Mull's Grape Tonic. Mull's Lightning
Pain Killer, Mull's Lightning Catarrh
Cure and -Mull's Lightning Cough
Cure. In addition TO these, they pre-
pare remedies for various other com
plants, all of which are giving the
highest satisfactory proofs of their
MulFs Grape Tonic is
a crushed fruit laxative, harmless
ana powerful in relieving the system
of all impurities and restoring vitality
and health. il is well known fact
that the medicinal properties of
grapes are strengthening This rem
grapes, combined with certain health
giving herbs which act directly on the
nerves of the system.
\ dollar draft is placed in every
dollar box o. Mull's remedies. which
can be cashed in any bank. providing
the medicine fails 10 benefit, and is q
proof of the satisfaction given by
the remedies. The small number of
drafts cashed on the guarantee are
the best evidences. In the last year
an average of only one draft was
cashcd to every thousand one dollar
boxes of the medicine sold.
\ novel idea in advertising was
conceived by this institution Il cou-
pie of years ago, that of sending n
craft down the Mississippi. finely
fitted up and decorated with signs
the Null remedies. 1t
was an improvement on the ordinary
housebOat. and might have been styl-
ed "A houscboat with business at
tachment. 1t caused the residents
along the Mississippi to open their
eyes in ama3ement. The boat was
filled with samples and completely
covered with attractive signs, tell
ing of the companY's famous RENE
dies. The idea WAS to fascinate the
gaze of the natives in the thickly
populated river districts of the
south. and the returns that came to
the company from this novel method
Of advertising fully demonstrated the
wisdom of it. In this connection it
might be interesting to know that
this company Is spending enormous
of money in newspaper and
other advertising throughout the
country. They supplement this with
hundreds of thousands of samples
which are distributed in the
different states.
The company employs a score of
travelling agents to visit all the lead |
ng points in the country. placing the
remedies where they will be rapidly |
accessible to the demand created by |
he enormous advertising put out by |
he concern. II has been recognized |
for years among those who devote |
heir time to advertising that where |
Foods have merit success is only a |
question of time. The success that |
he Lightning Medicine company has |
attained is due largely to the fact |,
hat its remedies have merit. y
strong evidence of this is shown
rom the statement that hundreds of
druggists in different sections of the
'ountry where the remedies are on
ale write voluntary letters of com
nendation descriptive of the salts
actory results obtained from their
Use. and the almost universal salts
action which they give To the buyers.
I'm conclusion it might be said that
While the Lightning Medicine com
amy is now n prosperous concern.