The Middleburgh post. [volume] (Middleburgh, Snyder Co., Pa.) 1883-1916, 1902-03-06
MiddGlbarg Admitting School.
A New Enterprise in the Shape Of a
Correspondence School to Teach
Admitting by Mail.

; W UuII.
names OF five Of the leading business
schools Of the state of Pennsylvania
that have already adopted the course
Of ad writing that had its inception in
the town of Middleburg:
Schissler College Of Business, Norris
town. Pa.
Magee's Business College, South Beth
lehem, Pa.
Keller's Business College, Lewisburg.
Williamsport Commercial College, Will
Transport, Pa.
Potts Shorthand College, Williams
port.
The men ut the head of these schools
would not accept anything but the
very best. What better testimonial to
the worth and character Of all ad writ
ing course can be secured than the
actual adoption by these schools of that
very course? On the strength of the
lessons of this ad writing course, this
instructor has been engaged by the
"Penman's Art Journap of New York
City to write series of articles on Ad-
vertising, and he has personally pre-
pared advertising matter for the largest
jewelry house in st. Louis, rated in
Bradstreet's at several million dollars.
He has also written advertisements for
the most successful firms in New York
and Phila. and other large cities.
The newspaper publisher or any bus
iness man who has time to find fault
with his competitors achievements is
q self.confessOr of his own weakness,
and deserves the penalty he heaps up
on himself. The business man who
carefully looks after his own affairs has
no time to find fault with more ag-
gressive or even n less aggressive COM
petitor. The cowardly and disgraceful
attack upon the shoe factory made n
year ago, at that time Middleburg's
only industry, is duplicated by the pro-
pogatiOn of thrust against develop
ing enterprise of his own town. The
criticism re-published bp the Gasp"
was originally published in the Mail
Order Journal of Chicago, a publica-
tion which had trouble only few
months ago with the Post Office De
partment at Washington and in order
to get help to get out of their trouble,
wrote personal letter to the editor of
the PosT under date of Aug. 16, 1901,
the original Of which can be seen at
this Office at any time. The PosT
furnished the required assistance and
the trouble was cleared up. This shows
what was done By the Posr for the
Mail Order Journal and what the latter
did for the POST. With these remarks
we will dismiss the Journal,
AS advertising is n subject that
should be thoroughly understood by
every business man and thousands of
others who could help out business en-
terprises, if they would give the matter
the proper attention and for the addi-
tional reason that the personal inte-
gritty of the instructor of the "Wagen-
seller Advertising SCHOOL, has been as
sailed, we ask for the forbearance Of our
readers for using n little more space
than usual to show what is being done
and what should be done in a matter
of so vital importance to business de
velopment.
The name and occupation of an ad.
writer is comparatively new. 1t is
only of recent years that the larger de-
partment stores and manufacturing
concerns have begun to employ speci'
alists for doing that work. The work
is so important that the success Of
many an enterprise is due to its power.
full invectives. The ad writer is speci.
| ullSV, us UllCll 81 Us - uOStOl VI u law
yer, and the man who prepares him.
self to do better work in any one line
than his fellows Is the man who will
pluck the persimmons. While the
larger establishments in this country
employ and use the entire services Of
an advertising man there are almost a
million houses in the United States
who need the services Of an ad writer,
but can not afford to pay for their en-
tire time. Only a few thousands Of
these are being served at the present
time by ad writers at so much month
or so much job for number of Gus.
toners, much the same as lawyer
contracts to do work for a dozen ol
more different clients. =