The Indianapolis journal. [volume] (Indianapolis [Ind.]) 1867-1904, 1902-12-07
NOVEL CHRISTMAS BOXES
PRETTY HOLDERS FOR CANDY MAN
UFACTURED IN THIS CITY.
Makers Of Sweetmeats Know the
Value of Effective Box to
Help Sell Their Wares.

At this time of the year, when the holiday
spirit is beginning to assert itself. ones
mind turns now and then to the coming
feasts Of candies, cakes and other good
things during the Christmas season. The
fond mother will halt in her busy shopping
tour to carefully survey the piles of choco-
late drops and caramels-"the kind that
Bobby likes the best"-in the show cases of
the big confectionery shops. and the
hustling business man will pause occa-
sionally in his all-important daily grind to
peep in at the tempting display of good
things in the windows of the same estab-
lishments. while he wonders how many
pounds he had better buy this year. Every
candy seller like every dog, has his day
or days, rather-and this is the time o. year
when he Is having them. Everybody knows
that the candy manufacturers are working
overtime just now, and everybody is glad
of it.; for what would Christmas be with
out candy?
And, too, what would Christmas be with
out the pretty boxes that contain the
candy? Few people know anything about
the making of the boxes, which is really
just as important and just as much of an
art as the making of the candy. And the
great placard, bearing the words, more
Girls Wanted Immediately" was to be seen
in the office window of paper box manu-
featuring establishment on South Della
ware street all of last week. and the man.
ager declared that unless he could secure
the necessary extra employees he could not
possibly meet the unusual demand for
Christmas candy and cake boxes. 1t will
|
nearly all of the pretty Christmas boxes
used by local candy men are made right
here at home, and that indianapolis is just
as up to date as New York when it comes
to novel designs and beautiful decorations
| for these dainty Christmas packages.
STYLES IN BOXES.
There are new styles in Christmas boxes
with each new holiday season, and this
year the local manufacturers supplying
the larger candy stores of Indianapolis with
pasteboard cartons that are more artistic
than those of any previous season. The
boxes are not so highly colored as they
used to be, the finest ones having dull gray
or brown covers instead of the glazed paper
commonly used. with the firms name in
golden letters on the lid and miniature
wreaths of holly in bright green and red
forming the only decorations. They are
very effective in their simplicity and are
sure to meet with unusual attention. Never
was there so much money spent as now
for captivating boxes. and never were the
wits of the makers so taxed for new de-
signs and color combinations. new and
catchy candy box means quite a little for
tune for the candy seller who is lucky
enough to secure the exclusive right to
pack his wares in it. He places his pound
of candy in the graceful new carton, and
the whole is purchased as much for the
sake of the box as for its contents.
| The candy sellers appreciate fully the
value of pretty boxes, especially at this
time of the year. and the confectioner who
isn't giving a great deal of his attention
| to the pasteboard receptacles for his wares
just now has not much of an eye to bust
ness. A box is often lure, a bride, coax
ing machine. Its contents may be pretty,
or valuable. or both. But the box fire.
| quently entices to the purchase of that
which would not be purchased if it were
not for the box itself. Herein is the philos-
ophy of box-making. 1t is psychological
study. The boxmaker not only contrives to
fashion convenient receptacle for the
thing to be contained. fitting in shape and
size, anu, III many cases, eleSdnt IN form
and adornment, but-although he may know
nothing of Intercollegiate manages to fit
the bumps of form, color. individuality and
| ideality in his friend. the public.
Those who enjoy peeping into shop win
| dows-and it is a peep not without profit
il the pepper can only keep his hands out
| of his pockets-will notice nowadays in
the principal downtown candy stores the
attractive Christmas boxes. from the dainty
little bonbon packages to the exquisite FIVE
pound cartons all equally good for holding
the candies but each intended to catch the
eye of the buyer by some novelty or some
special beauty. In the higher departments
of box making the fabrication of the box
itself is a small matter compared with the
adornment. The leading confectioners are
so DESTROYS. in fact. of obtaining new and
beautiful effects in boxes that some of them
are employing two young women of the
city, who are skilled in painting delicate
things in water colors. to decorate the GOV.
ers of some of their cartons with original
designs symbolic OF the glad Yuletide
HOW THEY ARE MADE.
But it is the making of the common OBJ
long quadrangular candy-boxes that is
keeping the local manufacturers busiest