The copper era. (Clifton, Graham County, Ariz.) 1899-1911, 1902-09-11
Inducing Investment.

promising prospects. The above
boiled down, is the gist of numerou.
letters weekly received at this Office
They all read just about the same, and
doubtless, are mostly true. With
some there is a sort OF hurt feeling
manifest, as though capital" was tC
blame in ignoring that locality. Cap.
ital' doubtless does miss many a good
chance for investment, and when one
sees the columns of fake mine schemes
in eastern papers, he thinks how
much good is fooled away on these
swindles-money that could with
great mutual profit develop deserving
districts. But capital" is not to be
blamed for its neglect or refusal to in-
vest, for. though in those days of big
money looking for per cent. mining
comes in for hea osIs, estments, cap
ital everywhere seeking business op-
portunity: yet as well seat ones self
in corner OF 40-acre lot a pail be-
tween ones knees expecting Il COW to
break in and step up TO be MIXED as to
expect capital" to invest in any min
ing district without sufficient induce
ment. The possession of mineral
wealth is not enough. 1t should be
made known. One good way is to
help the local newspaper. This is an
age OF advertising, and the press is
the best for announcement. Tell the
local editor the truth, buy his paper
and pay for it. What he says about
your prospect, If it has the right ring
to it, will be noted by the larger jour
nails and thus get before capital" 3"
When capital" does get as far as
your town, don't assume that il can be
easily led. Capital is usually shy
and you must secure its confidence.
Tell the truth; the truth is good
enough and most people believe it.
Don't initiate prices. Let the buyer
have chance to make little. True,
the prospect may be worth 800, 900,
but wouldn't it be better to take lit
tie less than to hold out for your own
figure. Capital" is willing to take
chances sometimes; but if it goes
away, you may have to hang on to
your Sl00,000 property for some time,
and may even die waiting. Twenty
five thousand is worth more to live
man than 800, 900 prospect to dead
one. Then, too, if capital" when it
gets to your place, takes a fancy to
some property other than yours, don't
tell the visitor that you can put him
on to something better. Let your
neighbor, friend or euemy, make "a
sale if he can. The next best thing to
having money yourself is for some one
else near you to have it. 1t would be
even well for you to praise the other
fellows property little-much better
than to knock it. One Investment,
if satisfactory, leads to another, and
the sale Of your neighbor's property
may help you to dispose OF yours. or
one thing be sure: Capital" will be
ready to belieye any mean things you
may tell it, and will feel like taking
the next stage out OF the place, while
a little broad gauge treatment may be
the means OF considerable resultant
good 10 all concerned. OF course, you
know all this already, without being
told; you've heard it before, but yet
we continue to quote what we cannot
improve. This is homely, but true.
Many mining camp of merit has
been ''queered" forever by the mis-
taken notion OF it's residents that
would-be investor who strays in there
is fit subject for imposition. While
they cannot affect the existance of
mineral in the ground if they keep
men from going down after it, the
result is the same as il the ore were
annihilated. Millions OF dollars OF
ore in the ground will never benefit its
owner nor the community unless it is
taken out, and the men who are able
to go after the ore should be met fair
y by the prospector or promoter to
the mutual benefit of all. Prohibitiye |
prices and misrepresentation never
opened mining camp.
Besides telling your local editor the |
rue news and buying his paper, and |
showing in all ways thatyou appreciate
lis value, give him little advertise
nent of your property, Iou won't
ose anything by it. 1t were also well to
AXE and carefully read a good mining |
PAPER. You will often see therein the |
names of men who are on the lookout |
or mining property; write them brief
V, setting out a short meter what you |
hink your local advantages are. Get |
our neighbors TO make up 4 little
,urse and have some neat circulars
printed; send those out to any address
hat may seem to you desirable; 90 oLt
# every 100 may be Observation-Disclosures
are-but one out of each hun
red may start inquiry. Just con-
ider you have something to sell tha:
ieeds advertising, and advertise ac-
The fact that you write to
his paper as you do shows that you
,artly appreciate this fact-systema-
ize the idea.
You cannot attract deserved atten-
ion except in some such way. 1t is
ust as good business TO advertise the
esources of a mining district or the