Evening star. [volume] (Washington, D.C.) 1854-1972, 1902-06-23
TRADE WITH ENGLAND
GROWS GREATLY DESPITE INSU-
LAR PREJUDICE.
Would Be Increased Largely We're
British Demands Studied and
Respected.

Most noticeable, perhaps, of all prevail
ing trade conditions In England, says Con-
sui s. c. Mcfarland of Nottingham IN q
report to the State Department is the nerV-
Gus antagonism against foreign goods which
has sprung up among the British people.
There has long been prejudice against Ger
man products, but the recent enormous
growth of American trade in all branches
has forced itself on the attention OF Brit
ish newspapers, manufacturers and the
public generally. The British people are
nothing If not loyal, and they inherit the
belief that British trademark is guar
antee Of quality-fsr which they have some
reason There is a disincliHation to pur-
chase American or German wares unless
by reason of novelty of design or economy
the latter appeal irresistibly. The retailer.
therefore, is chary in his offerings, and
many lines of goods are now sold Wlthous
comment which one or two years ago were
advertised of American make or Amer
lean STYLE The Diamond Match Company
parades it's goods under the old English
name of Bryant & May; the American to-
bacco trust calls itself the English Tobacco
Company, and advertises it's goods as made
in England by British workmen; the pro-
prietary medicines which were first intro
duced as American discoveries now blot
from their advertisements everything ek-
cept method which might identify them as
importatfons from the United States. VITA
every internal ailment, from the apparent
effects of the South African war to the idle
ness Of labor in certain localities, attributed
to American competition. the prevailing
prejudice can be understood.
Were British Demand Studied.
But despite all prejudice, continues the
consul, and solely because of merit and
cheapness, American trade in every line
continues to develop That it might double
or quadruple at a bound. If our exporters
would only study and conform to the pc
culiarties of British demand. still goes
without repeating. In shoe, hosiery. farm
and general machinery, shelf hardware, oil
stoves, coal ranges, furniture of all classes,
shoes, dress novelties, canned fruits, vege-
tables. meats, &C., the volume of trade
grows gradually and surely, Leicester,
which few years ago exported shoes to
considerable extent, now not only does not
export, but uses great deal OF American
finished leather, while three-fourths of the
shoe machinery in use Is either Of Amer
lean make or from American patterns, and
American shoes are successfully retailed
throughout the district Certain American
underwear hosiery and ladies' specialties
also are finding sale in Nottingham. the
home OF British industry in this line. Our
soda fountains have made their appearance
this year, and In almost every store Of
whatever character, American wares are
gradually and surely finding place.
The above remarks are confirmed by the
reports of other consular representatives in
England. A list of the American products
sold in Devon and Cornwall Consul ]. G..
Stephens of Plymouth says would comprise
all varieties of commodities from street
cars from Pittsburg and Philadelphia to
| apples and beef from Michigan and Chi
cago. Three American beef companies are
! located in Plymouth: the sale of our office
! furniture is constantly growing; and Amer
lean merchants are missing but few op-
portunities Of advancing their sales In
| southern England. The consul notes. how
| ever. the danger Of United States firms
| trusting too much to their head offices in
London. American goods, he says can al
ways be best sold by Americans. ana an
American traveller will obtain twice as
| many orders~as an Englshman In the same
| district.
| The simple fact that he is from the
United States will often gain him an inter-
4 view with the head Of a firm, when a ma
| tive of England would fail. The principal
| of a large American firm In Hamburg re-
| Gently told the consul that he had only two