New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1902-10-09
SPHINX CLUB DINNER
q. Ii. DANIELS CHOSEN PRESIDENT-IT
WANTS TO SUPPRESS FRAUDU-
LENT ADVERTISING.

The nfteenth annual dinner OF the SPHINX Club
composed OF advertising men. held last night
IN the Myrtle Room OF the Waldorf-Astoria- The
following officers we're elected President George
II. Daniels yice-presidents Philip "A Come W
AthIee Burpee. General Charles H Taylor Of The
Boston Globe" and Charles II Fuller; treasurer.
". II Hallock. secretary. F. James Gibson An
executive committee of six members and an ad-
yisory committee composed OF ex-vice-presidents
we're also elected George II. Daniels OF the New
York Central Railroad. presided
= committee appointed 10 take the initial
steps toward the formation OF a society for the
investigation and suppression of fraudulent adver-
Using. This action was the result OF paper read
By John Adams Thayer. director OF the department
81 advertising Of the Butterick Company. his sub
ject being, should Publishers Accept Fraudulent
and Other Objectiona Bile Advertising His paper
was illustrated by many stereopticon reproductions
of newspaper and magazine advertisements
II was shown by The speaker that the publication
Of reading notice advertising had materially as
sisted 70 defraud the public He indicated by clip
uiugs from the daily press that there was strong
tide setting in the direction OF rigid censor
ship or the advertising columns Among the pub
fishers there vas a decided inclination 10 10 away
with extravagant phrasing and to eliminate any
thing that ssvored Of fraud The magazines had
led in this work He cited instances where this
ruling against advertising copy submitted had cost
the publishers OF daily newspapers thousands Of
dollars This because the owners and pub
fishers had come ID q proper appreciation OF the
trust imposed upon them, Tor the advertising
columns were responsible for the ply steal welfare
and financial prosperity OF their readers. The re-
lationship between the reader and the publisher
was being more keeny felt by the latter. who was
no longer in a position 10 shrk the responsibility
While there could only be one expression Of Opin-
iou 10 the acceptance OF advertising intended
dsfraud and mislead the reader. the spea ker said
there were many minds and many views As TO what
constituted objections Die advertising. There
Ho STANDARD as 70 what was good The main OBJ
1--r was 10 90 away with impossible q aims made
nd The wording and suit the Illustrative features
~ Toe publications. out always within the bounds
az DE- -euCv
I'm closing Mr.. Thayer pointed out that the pres
ent prosperous condition Of business and the con
clifton III the country invited men the col
u0nrs % the papers with rhe intent defraud and
that for the good 90 business and from the selfish
position OF Tho publisher such advertising should
be guarded against. by means OF q severe censor
ship that would bring an abundance Of clean.
7fraiEhtforward advertising This would he doublv
profitable 20 the legitimate users OF space. who
WOULD then rich harvest He made Z strong
plea for the of copy that expressed dignity and
believed that "a vas always the best investment lie
then outlined the workings Of organization for
the Investigation and suppression OF advertising
f'at was believed 70 be fraudulent The idea vas
we'll received. and part al the funds necessary TO
carry on such work was subscribed AZ once.