The times. [volume] (Richmond, Va.) 1890-1903, 1902-10-05
HANDSOME STORE
Schwarzschid Brothers Have One of
the Finest Jeweiry Houses in Scu h.

oIil"at LSI'ilio OIOlheIS rave aOne OF
the Finest j eweiry Houses in Scu h.
An event Of special interest to the
people OF Richmond and vicinity will be
the opening OF the handsome jewelry
store, situated at Second and Broad
Streets by Messrs. William H. and Gus
NJ. Schwarzschild. The occasion carries
with it peculiar interest when one con-
siders the unusual career Of these two
young men.
Their father. the late Harry Schwarz-
scnild, died when they We're quite young.
but he bequeathed legacy-integrity
and perseverance-which it has been
his sons efforts to perpetuate.
After some years of schooling, Mr.. W.
H. SchwaIEschiid. dreaming the dreams
OF adventurous career, left school at the
age Of seventeen. His determination to
enter into business for himself at this
early age was laughed and scoffed at
by older. heads. Nothing daunted. he en-
tered into banking life. and by the dis
play of cool judgment and quick percep-
ton easily passexi for one many years
his senior In this he has been quite
successful.
True to the instincts of a banker, his
eye was ever alert for profitable invest
ments. He invested large sums in the
jeweiry business. At first he was sim
ply a promoter CT certain jewelry inter-
ests; but coeniza:it of the prospects, if
properly conducted, he decided to give
his elltire attention to it, and this store
is an eloquent tribute to his ceaseless
energy and zeal.
The younger member Of the concern,
Etr Gus n. Schwarzschild. possesses
1sar!Sed ability for his years. Fortu-s
nateiy, he was endowed with the advan-
,..i,es of liberal education. having grad
lated. with high honors. from Richmond
College in 1901. with the bachelors de-
gree Taking with him the traits which
made him a favorite at college, he shares
in large measure the popularity enjoyed
,,y his brother. Courteous and polite to
an, he has an.ea~ed himself to a large
circle Of friends. He entered the service
D: the firm bEt one year ago. but by un-
t!ring efforts and remarkable talent for
commercial life he steadily rose, until
ac was admitted a partner in January.
1at:s the fir,a taking on the style of
Sc:lwarzscil;la BTcs
"A BEAUTIFUL STORE.
The site on when the store stands is
a most desirable one. TIE interior ap-
rea:.s as Though it had been touched by
the magic wand of some sprite and
transformed into a scene of supreme
bearty Words feebly express the mag
nif.cence with which the $50 incandes-
cen: lights shire forth on fixtures Of
white enamel and gold leaf. The bas-
ing of all fixtures is of white Italian
marble They were designed and super
intended by Mr.. Charles w. Selden,
rep1esentinc the local manufacturers,
Miller & Miller.
The steel ceiling. Illuminated with
electric lights. is of an azure blue ba OK
ground tastily tinctnred with white and
gold leaf The floor is of an exquisite
pattern in tile. The wallis are of rough 'csl-
somine. the borders Of which are grace
fully adorned with wreaths and gar
lands The chandeliers-fiery pendulums.
as it were-are of an imposing pattern,
On the west side Of the store a mas
sire cut glass case first meets Your gaze.
This is lined top. back and bottom WITH
French plate glass mirrors: the shelves
are of polished plate glass. and incan-
descent iig36ts are distributed through
out. Adioined to this is majestic wall
case filled with solid silver fiat ware. On
the east side of the store is a. similar
case filled with clocks candeiabra and
solid silver hollow ware. In front OF this
case a novel arrangement of cases. five
in number north and south The first
case is filled with diamonds and pre-
cious set rings The next displays a
varied assortment of diamond and pearl
pendants and brooches. Case No. con-
tains a collection of watches. The other
cases are fillad With miscellaneous gold
and silver novelties
THE DIAMOND ROOM.
To the extreme end of the store the