The Middleburgh post. [volume] (Middleburgh, Snyder Co., Pa.) 1883-1916, 1902-03-20
BEST OF TWENTY-NINE.
Won FIRST Place in the nth Week of
Ad Contest.

Printers Ink, the best advertising
Journal in America, In its issue OF
March 10th says:
"In the 1902 Printers Ink ad conn, :.
tition twenty-nine competing adver.
tisements were received i'm time fol
consideration and report i'm this issue
of the Little Schoolmaster. OF these,
the one reproduced on the opposite
page Is thought to be the best submit
ted during the respective week.
This advertisement was constructed
by Geo. w. Wagenselltr, editor and
publisher of the Middleburgh (Pa. J
POST, and 1t appeared in that paper of
March 6, 1902.
In accordance with the original offer,
coupon emitting the holder to paid
in-advance subscription to Printers
Ink, good for one year from date of
presentation, was sent to Mr.. Wagen-
seller when The marked copy of the
paper was received. Two additional
coupons, one to Mr.. Wagenseller and
one to the advertising manager of the
Posi-, were sent in accordance with the
terms of the competition when selec-
tion Of the best ad for the eleventh
week had been made.
Mr.. Wagenseller's advertisement will
now be placed on file, and it will have
further consideration later on, as speci-
iically provided in the regulations
which govern the contest.
Each of the twenty-eight unsuccess-
full competitors for the honors of the
eleventh week received coupon good
for one years subscription to Printers
Ink, rs partial consideration for their
efforts in accordance with the terms of
the contest.
The eleventh week has again been
conspicuous for the large number Of ads
submitted and the superior quality of
many of them.
. Country editors are the natural pion-
eers for spreding good advertising ideas
among a class Of merchants which can
not well afford the hire of experts"
In view of the fact that among the
2S unsuccessful contestants, there were
some of the ablest ad writers of the
country, we have no reason to be
of the result. The readers of
the Posi-, who are interested in know
ing what ad won the first place in the
contest. are referred to the last page of
this paper.
AID WRITING SCHOOL NEWS,
We have received so many requests
from our readers for the outline of the
course in Advertising Instruction and
we will give the titles of the first 26
lessons or half of the course. There are
y lessons in all. Students are supposed
% work out two lessons week or more
I they have the time. Taking two les
ons week, the course can be COM
,leted in six months. The text of each
ess0n contains about one thousand
words and is printed on sheets of uni
orm size, so that they can Dc bound
nto book when the course is COM
'leted. There is a problem or two with
ach lesson TOR the student to work out.
The student works out the lesson and
ends them in for criticism, after which
hey are returned to the student to file
or reference.
FIRST HALF OF TIE COURSE.
The subjects Of the first 26 lessons are
$ follows:
First month";. Introductory. 9. The
,orrect Theory. 8. Principles of Adj
'ertising. 4. Newspaper Advertising.
i. Supplementary Advertising. 8. Get
ing the Data. 7. Description e. Prices.
/. Technique Of Ad writing.
Second month";. Some Salient
'oints. 10. Miscellaneous equire-
nents. ii. Laying out the Ad. l2. Ma
.azine Advertisements. 13. Booklets.
4. Catalogues. 10. Trade Paper Ad-
'ertising. 16. Billboards. II. Street Car
Advertising.
Third months. Facts about Type.
0. Correcting Proof. 20. The Type to
1se. 81. The Effect Of Type Upon the
reader. %. The Character of Printing.
3. Taste in Type Display. "a. Estimat-
ng the Cost. %. Strength of Type Ar
angement. 26. Mid Course Review.
The last half of the course will be
iven in detail later. 1t will treat OF
Illustrations and engravings, card
ystems, follow-up systems, manage
ent, appropriations, advertising
gency, etc., etc.
With the course are given a Type
'oundry Specimen Book, "Points for
Book on Fngravings, Busi-
ess Systems, Printers Magazine and
.dvertisers Magazine.
I'D CURE A COLD INONE DAY. 4