The sun., 1902-10-19
THE FASHION tLTE SIGN.
" Has Raised Letters and u stylish -EiE
nitN In SIKnhoartis.

In many ot the great modern business
buildings pu' up ia his ci'yin recent vear-.
sad a sign maker. II l. stpula' 81 II the
leases ~ stores and lofts that tho .igns
placed by tenants on the outside of the build
ing shall he Of certain specified charac-
ter and dimensions, and pu' up IN certain
manner.
"Evcry 'onan, gets thus an equal al J.
vantage and Al the same time tn" signs
ara not such as would mar the appearance
nf the building or conceal its architectural
adornmen's. The modern practic" also
IL to divide the space on the bulletin signs
at the street entrance 10 the upper floors
evenly. each floor having the Same space if
n floor Is divided it, >gn space here l. di-
yided.
There have been made in tho past few
years many wire signs, with gilded. raised
letters. attached to tho netting. Obviously
signs with network back are especially
adapted To carved or otherwise Ornamental |
building fronts, upon which they can he
placed without ohSc,uing the attractive
features Of the building itself
In these DAYS tho he~' sign fittings
the fastenings by which the sign j. attached
10 the building, are made Of galvanized
iron, SO that the building upon which tho
rusty drip from he iron.
As for the LETTERING & of signs. the fashion
Of the day j. for carved. that H. raised
gded letters for all sorts ~ signs Such
le''ers are made in large variety and
great ma aiority Of all the signs now turned
out are made with raised letters
One result of the prevalence. of this kind
OF letter has ieon the doing away with,
almost entirely. of the once prevailing
fashion Of signs with shaded letters hv
which raised letter effects we're pr, iced
In many such signs artistic effects were
made in coloring a. well as in drawing
While wire backs for signs are now
used TO considerable extent, aud the
l'ttering Of the day, on all kinds of signs. is
IN raised letter of some sort, vet the
greater number Of the signs To bc seen
are sill made with the letters on a woodan
back, and the prevailing background on
these wooden signs is ~till back
But il l. not nearly so common " black
as 1t once was. Some years ago, in the
desire for new effects, We produced signs
with a gold letter on background of very
dark green. making a pleasing and at the
same time digniiied effect and ono that still
finds favor. And a. anybody can sec vino
looks along tho streets, sign backgrounds
are now made in greater variety Of colorS
thnn ever before.
Some of these when new In such Use
catch the fancy. and NAV be frequently
duplicated, and run for time hers NAV
be peculiar 10 tho stores that employ them
In the making of these signs with I'M
usual and striking colorcd back grounds
il is. Of course, essential 10 the fullest pos
sible effectiveness Of the sign hat he letter
ing shall be Of the proper cont rasting color.
Speaking Of contrasts the plainesi Of all
signs is still the sign in black and white.
perhaps the clearr-t and most easily read
sign after that is the commonly used black
and gold
AS TO the users OF these sevora! kinds
~ signs il might be said in u general way
that the Soberer black and gold sign il moro
commonly peculiar 70 The sedate whole
saler, while the various signs of more - rik-
ing colors are more peculiar TO the retailer.
In this trade or that: with some retailers,
a. have said. having sign colorS peculiar
to themselves Rlu YOU would find in tie
Wholesale and iobbng dis riots in these
davs. as in some retail diSt riCts. signs in
greater variety now than formerly, and
taking the CITY through, signs in far great cr
yariefv v: for sign making has in these lat or
davs bv no means stood still. but has kept
pace with the general modern advance.