davidaulloa/AmericanStories huggingface dataset:
The Montgomery advertiser., 1902-10-05

graph; sigh for the good old methods of Transporting goods and never advertise, but they are invariably the drones in the industrial hive, the laggards in the race of life. They fall to the rear, cobwebs are over their doors, their presence is un- canny and this busting Twentieth Cen tury drives neither coach nor cart their way.
 Keep Everlastingly at It.
 General Ira P. Jones, who was for many years the very efficient manager of The Nashville (Tenn) American. was wont to say that the advertising columns were the most interesting parts of news paper. He said that they were evidence of the thrift, the enterprise, energy and prosperity of people; that advertisers are men who are too busy to mind any body else's business, and that advertise ments told buyers where to go for what they wished, thus being great economizers of time, as well as savers of money. He added that men who were away from home for years could learn through the advertisements in their home papers who of their former friends were alive and kicking.
 Keeping everlasHngly at 1t brings suc- cess in advertising. The bulldog, the best of all fighters. goes in to stay until he whips the fight and the successful ad- vertisers have acted on the same resolve. Napoleon passed out of the public eye when St. Helena closed upon him. An advertisement may be like bread cast upon the water, bringing increase after many days. But the increase diminishes with time and 1t is very easy to forget. St. Jacobs Oil once was the best adver- tised proprietary medicine in the country, but 1t ceased to advertise, failed and pressed into other hands. Its new own CTS are now regaining the lost ground by a new campaign of newspaper adxertis- ing.
 "Pluck Is a hero, luck is chump;
 To win, lay hold, hang on and hump;"
 In every community there are a few who have made a lot of money, and let who have made no money. The difference between them is this, the few are good
The Montgomery advertiser., 1902-10-05

advertisers while the many are poor ad- vertisers.
 A strong Individuality is one of the es- sentials of successful advertising. Among the great mass of commonplace advertise ments of the day a few stand out in striking contrast, like a medal on the breast of hero-and these are the ones that pull, that always pay and always will pay. A special study of advertising is made in this office and neither time, no: pains, nor expense are spared in our effort to make the advertising matter " hi a The Advertiser carries effective.
 l could ill whole pages of The Adver- tiscr g.ia accounts of the fortunes that haze peen made by good and persistent advertising, but two recent instances from the city of Montgomery and d few from the general field are all that can be given here.
 Experience of Montgomery Houses.
 About six years ago MT. George P Haardt opened small clothing store OH Montgomery Street in this city, assisted by three brothers as clerks. About three years ago MT. John A. Haardt was ad- mitted to partnership and the firm name became George P. Haardt & Bro. The success of this firm has been most strik- ing. From the little store, about 5Ox50, with three clerks, on Montgomery Street, six years ago, the business has grown until the big store at 13 Commerce Street, about S0x20e. with three floors and basement, filled from top to bottom with magnificent stock. :s barely adequate to the firms needs. Messrs. Haardt 6 Bro.' s stock Is worth from $75,0O0 to $1O0- 900. Fifteen salesmen are employed and their business is one of the largest in the State of Alabama.
 Ina has been marked by a growth of their faith in and their expenditures for space in The Advertiser. Mir. Haardt's first con- tract for space in The Advertiser was for S2e0 year, then for $4O0 a year. then for $50. then for s90e and finally for $1 ,0OO year. For the first three years the ad- ysrtising was confined to contract space; |; but three years ago the firm commenced fNAz&I~,anI
The Montgomery advertiser., 1902-10-05


 All other departments of a newspaper are but the arteries of the counting room -the place which records the iebb and flow of money.
 The counting roomlof daily newspa- per is the place where money Is received and where money is paid out. Conse- qbentiy 1t is department of prime in- terest not only to the public but to the men who work for the newspaper Few persons have any sort of idea Of the amount of money required to con- duet a big daily newspaper. But one man, perhaps. outside of the actual own CTS of the property knoYs. He Is the cashier-the man who handles and keeps a record of this money. ! There are immense pay rolls to be met a small fortune is paid out annually for white paper and many thousands of dol lars for news.
 With The Advertiser, the paper bill alone runs up into more than five figures
The Montgomery advertiser., 1902-10-05
Counting Room Where All Money Is Handled.
sk@GI S 6: = ssSE es. Es sS ssses Ess


 the expenditure of much time and energy. The details of the business must be thoroughly understood and constant ap- plication is necessary.
 The public has more dealing with the counting room than any other department of the paper. Here is where the young woman coyly leaves a personal" which is referred to the Society Editor; here Is where the irate citizen complains that his paper is not being delivered regularly which complaint goes to the circulation department and here is where the advertising patron is directed to the advertising department.
 Collectors report to the counting room with cash returns and other collectors leave statements there which are paid by the cashier after being audited.
 The counting room of The Advertiser is in charge of MT. George E. Me Combs who is assisted by MT. R. D. Will son and MT. Edwards Goode.
The Montgomery advertiser., 1902-10-05


 each year. The postage bill is another great item of expense and the expense of telegraph tolls would startle the average business man.
 The cashier in the counting room keeps the pay roll and in the eyes of the other empioyes Of the paper. he is about the most important person about the build Ing. There are sixty-six persons on the regular pay roll of The Advertiser. They are paid weekly and this payment re- auires g large sum of money. In addi- ton to the regular pay roll there is a small army of correspondents whose re- muneration varies according to services rendered.
 All revenues of the paper are received at the counting room and all accounts are kept there.
 Great sums of actual cash pass through the counting room each week and the work of the cashier and his force of men requires constant care and watchfulness,
The Montgomery advertiser., 1902-10-05

(continued on Page Eighty
The Montgomery advertiser., 1902-10-05

Continued on Page Eight )
The Montgomery advertiser., 1902-10-05

the greatest good is newspaper advertis- ing"
 A few years ago a gentleman was visit ing Gladstone-the Grand Old Man. and found that he had American editions Of the magazines that publish English editions and when asked about this he said:
 T subscribe for the English editions for my wife, and for the American edi-
The Montgomery advertiser., 1902-10-05

N THIS day and age of the daily
 newspaper, the Circulation De-
 partment is as necessary an ad-
 junct to the successful daily as ~ an efficient editorial staff or re-
 portorial corps. In order to maintain circulation as we'll as obtain and increase the business. constant viz ilance and effort is most necessary. A careful watch must be kept upon every quarter to see that no corner loses.
The Montgomery advertiser., 1902-10-05


 N VIEW of the fact that the
 growth of the advertising bus
 mess of The Montgomery Ad-
 yertiser, during the past six ~ years. has been without par
The Montgomery advertiser., 1902-10-05
1he Business Departments of Newspaper

 
 
  mo % anss s % s P % ss n nss a s
The Montgomery advertiser., 1902-10-05
Newspaper Advertirins
 Is g. Business Necessity.

BY VICTOR H. HANSON, Advertising Manager. sss<Sf@<@SSsf ess
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1902-07-26
Eridence of Winds Force.

An evidence of the strength of the
wind was made apparent at Balti-
more & Ohio railroad elevator c, Lo-
Gust Point Two large steel doors, in
closing the engineroom. were torn
off their hinges and thrown some dis
tance from their position.
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1902-07-26
NEWSPAPER CHANGES HANDS.
The Philadelphia Public LedEeE
Bought by Adolph :. ochs-Price
Paid said to be over S2,22J 700.

Philadelphia, July 22.-The Phila.
delphia Public Ledger was on Mon
day purchased by Adolph S. Ochs
from George w. Childs Drexel and the
DreXel estate, and possession was at
once given Mr.. Ochs, The purchase
includes all the Public Ledger estate,
comprising about half block of inn
proved property on Chestnut and
Sixth streets, facing Independence
hall The price paid is not made
public, but it is stated on good au-
thority that over two and one-quar-
ter million dollars are involved in
the transaction.
The new owner says there will be
no radical changes in the appearance
or policy of the Public Ledger. Mr..
Ochs, who is principal owner Of the
New York Times, Philadelphia Times
and Chattanooga Times, when asked
if the Philadelphia Times, which is
now being successfully conducted by
his brother, George w. Ochs, is TO
be consolidated with the Public Led
ger, replied: Not at present, per.
haps not at all"
The Philadelphia Ledger is one Of
the oldest and most prosperous news
papers in America. 1t was estab.
lished in 1886, and from 1864 to 1894
was conducted by George W. Childs.
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1902-07-26

Unless the friends Of the proposed
measures make an energetic effort to
get the people to the polls at the No
yember election, it is quite likely
that the constitutional amendments
to be submitted will meet the same
fate dealt out to the Noel elective
Judiciary measure at the Congress
sional election two years ago. The
amendments seek to allow cities,
counties and judicial districts to
take stock in railroad enterprises, to
allow the Legislature which adopts
a constitutional amendment to have
it inserted at the next session, and
the third abolishes the special session
each two years and provides for reg
ular biennial sessions.
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1902-07-26
Mississippi State News


The governor has approved the
charter Of the Roundaway Manufac-
turing Company, which is a large
manufacturing concern organized by
Eastern capitalists, with President
Stuyyesant Fish Of the Illinois Cen
tral railroad at the head Of it. This
concern is capitalized at $150,000
and it is to be located in Coahoma
county, at such place as the directors
shall elect. The incorporators are
Stuyyesant Fish, j. G. yelling, J.
I. Harahan, j. F. Wallace, w. L.
Smith, A. A. Sharpe and associates.
The charter provides that this con
pany is organized for the purpose of
acquiring owning, leasing, cultiyat-
ing and selling lands, and for the
purpose Of dealing in timber and
manufacturing the products there
from; the manufacture of crude cot
ton seed oil and all kinds of pro-
ducts that may be made from cotton
seed; the manufacture of cotton
seed oil and all kinds Of products
that may be made from cotton seed;
the manufacture Of cotton yarns,
cloths and various kinds of goods
that can be manufactured from cot
tom ginning and COMPRISING cot
ton, and to operate saw mills. The
same gentlemen who have organized
this concern have also bought a
10,000-acre tract Of land in the
delta, located in Coahoma county,
which represents the investment of
about a quarter Of million dollars.
They are all officers and directors in
the great Illinois Central Railroad
Company and are far-seeing business
men, who see the great future before
the delta country and have decided
to be beforehand in the field.
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1902-07-26
FIFTY PERSONS DROWNED
The German Steamer Primua Cut
Ia Two and Sunk In the
River Elbe.
THE Tue HAASk DID THE MISCHIEF.
Fifteen Persons Drowned BY a sud-
den thrush of Water Into the
BRsementH of Houses at KiefT,
Russia, As a Result of TorrentiaI
Rains,

Hamburg, July 22.-The steamer
Primus, Of Hamburg, with 1875 pas
sengers on board, was cut in two and
sunk by the tug Hansa on the river
Elbe at 1890 o'clock Monday morn
ing.
The Primus was an excursion steam
er from Buxtehude, province of nan
over, Prussia.
The disaster occurred between
Blankenez and Niensedten. Among
the passengers were the members Of
the Eilbeck Male Choral society.
At the time Of the accident the
Primus was crossing the river chan
mel near Blankenez, from the south
ern into the northern fairway.
According to witnesses aboard the
Hansa, the movement was made too
precipitately
The terrible panic that occurred on
the Primus when the Hansa struck
her rendered the efforts to save her
passengers almost useless. Fortu
nately the steamer Dolphin came up
Immediately and succeeded in saving
60 of those on board the sinking
steamer, while other boats assisted
in the work of rescue
Some of the survivors furnish graph
ic descriptions Of the awful sudden
ness of the disaster According to
their story, the band was playing and
many couples we're dancing on deck
when the crash of the collision came
like a thunderbolt. The vessel gave
great list, her deck taking such an
angle that it was impossible for the
passengers to keep their feet. Those
below scrambled up the companion
ways, but most of the persons in the
saloon were drowned Men fought
for their own safety regardless Of
others.
In the midst of the confusion tho
boilers exploded, adding to the hor.
rors of the scene and many persons
are said to have been injured by fly
ing splnters of metal. More of the
Primus' passengers would have been
saved by the ropes thrown from the
Hansa had it not been that before
those who seized the ropes could be
hauled on board they were pulled
from the lines they had grasped by
other persons struggling in the wa
ter and all were drowned in the hide
Gus confusion.
1t is asserted that divers have al
ready recovered As bodies, but as yet
it is impossible to verify the death
list. An attempt will Immediately be
made to float the vessel and when
this is done it is believed a number
of more bodies will be found, Esti-
mates of the number of dead vary
from fifty to sixty.
The Primus was the oldest boat on
the Elbe, having been built in In
gland in 1914 and had never before
met with an accident.
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1902-07-26
DECORATIONS FOR AMERICANS.
Germany Wants to Show Its Appre-
citation of Those Who Made Prince
Henry's Visit a Pleasant One.

Berlin, July 22.-Cabinet orders
comforting decorations on about three
hundred Americans who had to do
with the trip of Prince Henry of
Prussia to the United States are in
Emperor Williams hand for sigma
ture The foreign office sent the pa
pers to his majesty fortnight ago,
and their return and the announce
ment of the decorations are expected
any day The list was made up large
ly by Dr. Won Holleben, the German
ambassador at Washington, though,
of course, Prince Henry personally
suggested a good many names. The
delay in fixing up the list seems to
have been due to the necessity for
ascertaining beforehand whether
persons in official positions would and
could accept.
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1902-07-26

News comes from Grenada that a
graduate of Booker 7. Washington's
Tuskeegee Institute has been for
some time quietly planning an in
dustrial school which will meet the
needs of that section of the State.
1t is said that number Of white
planters, who have extensive farm
ing interests in the Mississippi delta,
have subscribed to this enterprise,
and that others will do so as the
work progresses. The plant is to be
located at one of the most beautiful
spots in the State, in the western
part Of Grenada county, right whore
the hill country meets the valley, and
where there are five negroes to one
white man.
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1902-07-26
Shot by Shorlf1's Posse.

One night last week in Tillatoba
creek bottom, ten miles southeast Of
Charleston, Joe Dunn, a white man
about 25 years old, was killed. Dunn
had Just returned from the peniten-
tiary, where he served a two years
sentence for stealing cattle, and was
wanted at this term of Circuit Court
for murder. When he learned Of the
indictment he armed himself with a
revolver and, with his younger broth
er, hastened to Tillatoba creek,
where he secreted himself, making
ugly threats and defying arrest.
Judge Cook, who is a very deter
mined man, instructed the sheriff to
bring him in dead or alive, The
sheriff organized a posse and on arri-
val at his hiding place, whittier they
had been plloted by one OF Dunn's
former associates, they commanded
him to throw up his hands, He re-
fused to do so, but instead fired a
yolIey from his revolver, fuiIng,
however, to hit anybody. The Off
GERS, knowing Dunn to be desper-
ate character, returned the fire, from
the effects of which he died in about
an hour He pleaded piteously after
being shot down and denied having
shot at the deputy, but empty cart
ridges in his revolver gave his state
ment the lie. His brother has been
lodged in jail at Charleston.
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1902-07-26

The committee appointed at the
recent session of the commercial con
yention called for the purpose of
urging an extraordinary session of
the Legislature to repeal the valued
policy clause of the insurance laws,
is sending out a circular letter to the
members of the Legislature setting
forth the reasons why this session
should be called. 1t is expected that
the governor will reach a decision in
the matter within the next two
weeks.
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1902-07-26
Assessment OF CorporatIons.

Attorney General McClurg has
handed down an opinion to the
Board Of Supervisors of Tunica
county in which he directs them to
assess the property of corporations
according to the full value of their
stock, whether above or below par
the real estate and personal property
as other property is assessed. In the
event the personal property and the
plant represents a portion of the cap
ital stock, same is to be deducted
from the assessed valuation Of the
capital.
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1902-07-26
FIFTEEN WE'RE DROWNED.
Disastrous Results of Torrential
Rain at KieT, Russia.

Kietf, European Russia, July 22.-
Fifteen persons were drowned, Sun.
day, by sudden thrush of water into
the easements of various houses in
the lower portions Of the town. 4
torrential rain storm, accompanied
by violent wind and hail, broke over
Kieff during the afternoon and
turned the streets into yeritable tor
rents, flooding cellars and drowning
their occupants before they we're
able to escape. Large trees were up
rooted and railroad embankments
were washed away, necessitating the
suspension of traffic. The losses sus-
tanned are very heavy.
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1902-07-26

DR.. A. s. Agnew, highly respect
ed and much loved minister of the
Reformed Presbyterian Church, died
near Guntown last week, he being
away from his home in the perform
ance of his calling. His home was
at Bethany, the cross roads made
famous by Sturgess' defeat, of which
he wrote the most realistic and
truthful account yet published. He
had nearly reached his four-score
years.
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1902-07-26
u. ID. G. Appeal,

Mrs, Helen D. Bell, president of
the Mississippi division of the Unit.
ed Daughters of the Confederacy,
has issued an address to the women
OF Mississippi urging them to form
chapters of the United Daughters of
the Confedcracy in every county Of
the State where no chapter is now
organized, There are forty-nine
counties without chapters, and Mrs.
Bell hopes to have them all come
into the organization at once,
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1902-07-26

Russell Sage, the great New York
fnancier has purchased a tract OF
10000 acres of long leaf yellow pine
land in the southern part Of Missis-
sippi 1t is learned that he does not
propose to develop the tract imme-
diately, but win hold until the big
mills, which are now running night
and day, have exhausted their supply
and fancy prices can be commanded.
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1902-07-26
Rice in Louisiana is not doing well.


Shelby Mitchell, aged 12 years, had
a terrible encounter with snake
in his fathers corn crib at East Hick-
man, Ky. When the boy entered the
crib he saw rattler about four feet
in length, coiled and ready for an at
tack. The boy attempted to secure
pitchfork, which lay near by, but
the snake sprang at him and fast
ened his fangs in his shirt front. The
boy seized hold of the reptiles body,
and, pulling it loose, threw it across
the corn crib. He then secured the
pitchfork and before the snake could
make another coil he killed it, The
boy had on starched shirt prepara-
tory to visiting neighbor, and to
this fact probably owes his life.
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1902-07-26
RESCUED BY LIFE-SAVERS.
Crews of the Stranded Whnleback
steamer A. ID. Thompson aud
Barge Whitworth Rescued.

Port Hope, Mich, July 22.-Four-
teen of the crews of the whaleback
steamer A. d. Thompson and barge
Whitworth stranded near Point-Aux-
Barques were taken off the wrecks
by the life-saying crew Monday, The
steamer has been scuttled to prevent
her from pounding to pieces during
gale. The Whitworth is aHoat hang
ing TO the steamer by her towlines.
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1902-07-26
Neshoba County Fair.

Governor Longino has accepted an
invitation to deliver an address at
the Neshoba county fair, which will
be in progress from the 5th to the
8th Of August, This is one Of the
biggest annual events which takes
place in Mississippi, and thousands
Of people assemble from the sur.
rounding counties each year to par
ticipate in the festivities.
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1902-07-26
The oil Fire Extinguisbed.

New Orleans. July 22,-The great
oil fire at Jennings well No. was ex-
tinguished Monday afternoon in the
presence of an immense throng of
people, The steam test proved en-
tirely successful No chemicals had
to be used
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1902-07-26
FAULKNER CASE AT ST, LOUIS.
stubborn Efforts of the Defense In
the Case of Harry A, Faulkner
Charged with Perjury.

ST. Louis, July 22,-lnterest in the
case of Harry A. Faulkner, charged
with perjury in the boodIing affair,
centered in the attorneys Monday
morninr. Much bitterness prevailed,
Mr. Folk for the state and Coy. John
son and Attorney Harvey for the de-
fense frequently clashing, The argu-
mems grew so acrimonious that
Indae Douglas had to call on the
sheriff TO preserve order. The de-
rn,so made A strenuous effort TO have
the special yenire of jurymen
ouashed.
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1902-07-26
Secretary Root Going to Europe.

Washington, July 22.-Secretary
Root will leave here this afternoon
for New York, whence he will sail
rbnrsday for Europe in company
18th Gen. Horace Porter, United
states ambassador to France. Secre-
tary Root is going to Carlsbad for the
purpose Of bringing home Mrs Root
and p some of the children who have
been @ al that place for their health.
- is expected that he will return
september 6. Assistant Secretary
sopger will have charge of affairs
NJ The war department. in the mean
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1902-07-26
Homes 10 END the Revolution.

Panama, Colombia, July 22,-The
government feet sailed Monday night
with reinforcements and ammunition
and provisions for Gen. Berti's army
at Aqua Dulce.
Gen. Salazar, governor of Panama,
instructed the commander of the
feet to deliver certain letters to Gen.
BERT, and by all means, should the
revolutionary gunboat PadiIla be met,
to engage her in decisive battle.
Coy. Salazar believes that big battle
is being fought at Aqua Dulce, and
that if the government troops in ihe
revolution will be ended.