Imperial press and farmer., 1902-05-10
SOUTHERN CALIfORNIAS PROGRAM FOR DEVE[ OPMfNT

Greene and Raymond, both of which are too small to accommodate the winter travel. San Diego has it's Coronado Redlands it's Casa Loma, Riverside is to have it's new Glenwood Tavern now in pro- cess of construction, to cost $200 000 Santa Bar bara is building it's magnificent Potter Los Angeles has it's Westminster, it's Van Nuys and its Angelus-all fine and full in winter but none of them approach what should have-the finest tourist hotel on the Pacific Coast We have just reached the hotel building age
 Tenth-When it comes to newspapers Southern California is just simply it. Of course Los An geles takes the lead. The Los Angeles Times newspaper has equal this coast and in respects equal in the United States and that means in the world We speak of it a newspaper We do not refer to it's editorial utterances. Regarding these, people will always differ The Daily Herald is good second, and the Evening Express is first-class evening paper. San Diego is creditably represented in the news paper line. So Santa Ana. Riverside Red lands, San Bernardino Pomona Pasadena and other leading cities When it comes to the coun- try press, will take list of country week lies and put them up against the world, and back them to finish. The publishers not only enterprsing but the business and the gen eral public give them hearty support.
 Eleventh-These newspapers to it that the names or tnelf respective lOCa1tleS are kept prominently before the public and that the reputations of their localities do not suffer, and this work of home advertising is endorsed by the business and the subscribers. The names of Riverside, Redands, Pasadena, Ontario Pomona, Santa Ana, San Bernardino, household words not only in Southern California, but all up along the Coast and to a large extent in the Atlantic States. Each place has it's peculiar attraction and that attraction is never allowed to sleep slumber. The name of Los Angeles is familiar to more people in more sections of the world than is that of any other city in the United States of more than twice it's population. There is charm about the and about Southern California that attracts tourists from all sections of the coun try. Not only do all tourists head this way, but capitalists here to establish their winter homes and invest their millions, and railroad builders keep their eyes fixed on this point be cause of it's growing importance developer of fares and freights in connection with gateway to the Orient
 Twelfth and lastly-We have plenty of irri- gaton water-not so much perhaps some other localities but we utilize what have and make the most of it. We also continually trying to develop more aid when try sue ceed. And now the largest and best supply of water to be found in the United States is being utilized from the Colorado River to reclaim the Colorado Delta and form the Imperial Settlements. Thousands of acres heretofore worthless being made valuable The desert is being con verted into a garden and this heretofore barren waste is being turned from worthessness to wealth. The Goddess of Irrigation has stretched her wand over the worthless barren waste and behold what change The transformation is so great that people stand in awe they behold the miracle that has been wrought.