Evening star. [volume] (Washington, D.C.) 1854-1972, 1902-12-16

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time giving q larger amount OF reading
matter with each issue, thus securing
greater variety, with more extended pre-
sentation OF current news. and avoiding the
frequent necessity OF double sheets on othsS
days than Saturday"
The Star readopted the seven-column
page December n, 1883.
Further Growth.
The Star, November "a. 1890. again en-
eight columns, the following announce
ment appearing on the first page OF tie
paper:
Good Good Enough for Anybody ana
Cheap Enough for Everybody"
"A Few Words Personal"
THAT The Evening Star should exemni,ev
the sentiment quoted above has been the
STEADY purpose OF the present management
g ~. SINCE II assumed control OF the paper
us constant aim has been TO print all ths
news, local, domestic and foreign at the
earnest moment possible; to comment upon
II lntelligently; to discuss all questions
anecting Its readers, dispassionately and
talrly; to stand up always and firmly fo1
the rights and interests of the peopie "A
washington and the District of Columbia
20 become. IN short. complete, high-class
as ana actually become q daily necessity
10 the members OF every household within
It's reach. How far this high Ideal has been
reallzed, In the estimation of the public The
phenomenal circulation of The Star stta,t.
IN most unmistakable terms. To the ands
It's conductors have ever kept in view "a
eien, INDUSTRY, sleepless energy. Judicious
enterprise. fair dealing. honesty of purposs
ana unstinted expenditures IN the procure
ment or news and in providing an outfit Of
the pest and fastest printing machinery In
hnx
So much for the past with which the neonIs
OF washington are familiar As the futurs
may be Judged by II, so, therefore. the read.
s sFs OF the paper may feel assured that the
nigh position it has reached will always he
maintained, and still higher point touched
and held If possible
AS Its patrons know, It has ALWAYS bean
the rule Of the paper that the constantIr
increasing demands for adyert,sin9 snacs
should not be allowed to curtan the room
20 Keep Its readers fully posted In ALI the
, ,,appenings OF the world which properly
interest Intelligent and right-minded peo.
pie, and, furthermt 3, that In typographlca
appearance its pages should be at lead
eQuaI TO those OF any daily paper In the
soaca ~ ror some time past, with the
narmonize the opposing demands OF adyer.
Using and reading matter while the hirh
s.anoaro OF typographical excellencs has
not oeen maintained as completely as could
De desired. Accordingly for the nurnosa -
serving to the fullest extent the Interests al
all It's patrons, The Star will on Mondo,s
- 80 appear IN new and beautiful dress
~ llioushout, ana coincident with that event
us eight comedy pages Will be permanently
enlarged TO eight columns each In lien ~
seven az now-making an increase In ne
size OF the regular issues of the paner aou,i
to an addition of a page and onepsayantb Il
It's present form. This important en1arps-
ment viii make The Star one OF tho verv
tSa .at daiiy newspapers in the United
states. and, indeed. In the world. as n bas
long been acknowledged to be on. ~ -.
best and handsomest
with the engagements and fnnnroya-
Inents made in the paper from time 10 time
as its patronage justified. its reeders Us
more or less familiar In general way: but
single illustrative comparison ont ~ .
numper which might be cited will BRING
lndt point more plainly to view. When its
present conductors took charge 81 ~.
paper, now little more than twenty-+brae
years ago; 1t consisted OF only four pages
10y by 2o15 inches each thus fnrnJsbinS =
total of 1,271 square inches ~ nrjn. .
day. On and after Monday next there viii
De elsht pages, each ISL by 221S inches In
SIZE mus giving the patrons OF the paper
an aggregate Of $3.50 SQUARE inches 80
printed matter daily, or nearly three tinee
AZ nuch as was originally furnished n
may be said here. also. that within the
per,ou named the expenses Of carrying on
each ana every department of the papeY
nave increased in even greater proportion
tnan the size OF the paper, and In some "a
-nen as Inuch as four or five-fold; but, not
readers OF the paper have thereby reaned
potn IN the larger quantity and the bettec
quallty or the reading matter furnished ~
cost, 10 them, has not been adva need 60
much as the least fraction of a farthinp
lie price at which 1t is furnished now n
precisely the same as when the present
inanagenent assumed control, viz 2 cents
per single copy, at the office, and A cents
per month, delivered to subscribers at their
residences anywhere within the citv
. ms is business record OF which Wa
think any enterprise or establishment
might be justly proud. And SO of the fu-
lure OF which the past is a pledge AZ
heretofore, so hereafter, no expense nor
Dams VIII be spared to keep The Star "A
the very forefront of journalism ana "a
make 1t, as 1t has always been 'qoo6
enough for anybody and cheap enough Tor
The First Page Cleared Of Ads.
The Star returned to the seven-col,,r,,
page Friday, October 90 1898, but Increased
the size or the paper to twelve pages That
was the Iarr est paper which The Star tn
thdt gate, had presented to its readers This
Improvement was made possible by the in
stailation or battery of modern presses
Whlch could produce with great speed a
paper OF twelve or sixteen pages at one run
Inc seven-coiumn page was more conven.
lent to handle than one of eight columns
october 90 1893, Is also noteworthy In tha
history OF The Star in that advertisements
were then retired from the first page. The
announcement was made at the right of the
great head and above the seventh column
that THE Special Notice advertisements
formerly printed on this page will here
after appear on the third page"