The daily morning journal and courier., 1902-03-17
FIFTY YEARS OF BUSINESS
THEG NANNIYERS4R OF ED- WARD MALLET,S USINEsS LIFE.
Half a Century Ago Last Saturday He Opened n Small Store on Chapel Street From the start.

His Business Success Phenomena n
 From the Start.
 the completion of the sem-centennial
 of the business career of Edward Mall
 ley in New Haven, period fraught
 with many changes in our city. To-day
 finds the great Malley stores f1ourishing
 to high degree, an immense business
 taking the place of the little beginning
 of Mir Malley in our city half a century
 ago. MT. Malley showed at the start
 the remarkable business talent and en- 1 terprise which have ever characterized
 him and which have developed his bus 1 mess until now it ranks among the
 greatest mercantile houses of the New England states. Scores and hundreds
 of merchants in New England who were | contemporaries of MT. Maley have either succumbed to the fierce heat of
 intense business competition or have
 joined that 'innumerable caravan :"
 Mr. Malleys success has been steady, | constantly keeping pace with New Ha-
 ven's growth. When he started in bus mess our city was modest little place of considerably less than 5O,000 people.
 New Haven has much more than doubled in population in those fifty years, and to-day the Edward Malley company stands in the foremost rank of our great business houses. A proud record it is, and one all the more so from the fact that MT. Maley has been for half a century in business in prac- ticaly the same place and has never met with failure. or reverse, always paying dollar for dollar. Fifty years ago last Saturday MT Malley opened a small fancy goods store in the old wooden building which stood on the site of the present Insurance building. As already hinted at. MT. Malley dis l played tact, energy, foresight and en- l terprise from the start, and New Ha- ven people soon recognized the fact 1 that new power had arisen on Chapel street tAlready MT. Malley had a stock of goods that was uncommonly attrac- tive, and many of which were sold at bargain prizes that made hit among the people and 1t wasn't but short time before the store was crowded daily 1 and "Malleys' became cramped for | space, although his store was good sized one in it's line in those days. It has been progress with MT. Malley ever since. No previous siIccess satisfied him-he was always abreast of the times and knew how to cater to the public. The various enlargements of business of Mir Malleys are they known unto most oR the New Haven public even of this generation? The public has seen Mr Malley's forward moves for increased room, more space to show goods. more counters, more clerks, mores delivery wagons and horses. Always in the forefront Mr Maley has never let the grass grow un- der his feet, nor waited to be forced in- to new departures. He is a leader among men and We have seen him in recent years active and alert as most men of middle life. energetic as most men of forty His success is crowned by the erection of his splendid new building which towers high up above the tall Insurance building, and is built of the best materials and which is on one of the most slightly and important spots in the city fronting New Haven's old green. It is an honor to MT Mall ley and the Edward Malley company, of which he is the honored head New Haven is proud of the new structure and wishes it had a few more like it on it's greatest mercantile thbroughfare. Mir. Malley's long sustained vigbr and energy is due no doubt to his fondness for the country and the sport which Izaak Walton made so famous. Few indeed, if any, knew better than MT Malley where the speckled and glossy trout did most congregate within an hour or two's drive from New Haven, and his strings of trout in the earliest part of the season and later on, too, in the trout season were fentures of the piscatorial annals of the city. His sue cess also in always having some of the speediest and fieetest trotters in New Haven or in the state distinguished him also, and when out behind his trotters he forgot the cares and tolls of business and won new vigor and freshness for further business achievements. In hunting, too, MT. Malley was an expert, and one of his chief pleasures was to take hunting trips to the Carolinas. Another source of pleasure and diver sion to MT. Malley is his live of flowers. MT. Malley enjoys his hothouses and rarely allows a day to go by that he does not visit them and direct and con- suit with his gardener In them to-day are a thousand yellow blossoms grown especially this winter to decorate the Malley stores for it's golden anniver- sary, and at the opening this week these golden blossoms will be brought down from the hothouses for that pur- pose. His son Walter, who now largely directs affairs at the store has inherit ed his fathers artistic taste, and busi- ness perception, and there seems no reason to doubt that the store will eel | ebrate it's diamond anniversary twenty | five years hence under the name of Malley.
 The fiftieth anniversary of MT. Nal | ley's business success will be celebrated | in the most complete elaborate and ele eant manner, The colors chosen are l yellow and white These oolors fr hurt- ! ipp will form a canopy over the entire ! store. and on each pillar will be on white in gold, the monograms "E. M, & | Co" Then ten life-sized statues of | '"Vietory" Gin white plaster of paris) | will be placed at regular intervals | the store On the crown of 1 each statue are numerals that mark | the epochs of five intervening years. On | the first is '1852," follow ed by "1S57," | "1S62" "1S67." ''1S72' "1S77," 1882" "1Ss7' and finally 1902 May the be carried forward in the fu ture indefinitely, a record of the pa