The Montgomery advertiser. [volume] (Montgomery, Ala.) 1885-1982, 1902-10-26
AN ADVERTISING RECORD.

A few days ago The New York Times
hAd q double-leaded editorial article on
breaking its record In advertising space
used on week day. This record breaker
was something over IS columns.
The Washington Times followed suit
with a similar record. calling attention.
however, to the fact that Washington had
only $4,000 inhabitants, while New York
had over four millions.
Next The Atlanta Journal congratulated
itself on practically the same achieve
ment. and emphasized the fact that At
ianta had only $4,000 population or
about half of washington's.
Now The Advertiser ventures to have a
say and begs leave to note that Mont
gomery has not half the population At
ianta claims, not q fifth of Washingtons,
about one-hundredth that of New York.
Last Sunday The Advertiser contained
1874 inches of advertising, or little over
So columns. This was the largest Sun
day record this year, and about twenty
columns more than any Sunday in octo-
Der of last year.
Last Tuesday The Advertiser contained
over "a columns of advertising, which
practically equals the record boosted of
by The New York Times, The Washing
ton Times and The Atlanta Journal-this
in q city of less than $1,000. or about one
half of the smallest of the three cities
| named.
The Advertisers fine record, however,
| has not been for one day merely. We'd
nesday's issue had over 50 columns,
Thursdays over 46, Fridays over 40 and
yesterdays over A. Our average for the
past week. has been over 50 columns q
day. The Sunday issue was "a pages. and
every week day issue has been either
IA or u pages. There has been no special
issue during this week: all of this fine
record has been brought about without any
unusual undertaking on the part of the
paper. II has been the outcome of Mont
gomerys active business conditions at
this season and of The Advertisers ad-
mirable advantages as an advertising me-
dunn.
To another cause, also. The Advertiser
Is constrained to give some influence in
the extraordinary record mentioned
Newspapers must advertise themselves,
just as business houses or proprietary
firms. IL they are to grow and prosper:
publicity is an ESSENTIAL of business sue
cess. whatever the business. During the
past few months The Advertiser has con-
structed a new building and equipped it
with every modern appliance for the
rapid and thorough transaction
of business. This building is
III ons VI the most conSplcu-
| Gus locations in Montgomery, or in all
Alabama, for that matter. No better
form of advertising could have been de-
vised for the paper than this admirable
building, its own permanent home. This
| advertisement has been seen day by day
by all Montgomery and by much of Ala
bama. 1t has had its effect it will con-
tinue to have it's effect.
The Advertisers circulation has doubled
in the past three years: we believe it viii
surpass that record in the next three
years.
No expense in the way of news, no
lack Of effort in the public interest, no
| outlay in work. will be spared to main
| tain its lead among Alabama newspapers,
to make 1t the equal of any in the South,
We believe in all modesty that Mont
gomery has reason to be proud of The
Advertiser, and certainly The Advertiser
has abundant reason to be proud of Mont
somery. and of its enterprising business
men, and to be grateful to them for their
continued and increasing patronage.
--S-o-s-
In recent speech Senator John c.