The times. [volume] (Richmond, Va.) 1890-1903, 1902-09-30
CIVIC ADVERTISING.


-rnI,,nr about civic advertising, Colo
RADIO is about 20 SET an example sHch as
even this entcrprtsing and progressive
nation has never before teen. The means
10 be employed IS railroad tram ana
money for the project IS TO be raised BY
popular SUBSCRIPTION. A company has
been incorporated and stock sold to the
peopIe at 81 per share. The capital STOCK
is tc be s,poooo. and the intention Is 10
make a permanent as well rs a unique
cxn1pit or COLORADO resources for the
purpose of attracting capital and home
makers to the State.
The prospectus OF the company reads
ike a circus advertisement as the 1ol-
lowing extract VIII show:
1T is the Intention to place Colorado
in the full glare Of the lneltght, right
Ii the centre OF the stage, up to and
Including the worlds Fair at ST, Louis,
and keep her there forever afterward.
..These gentlemen propose to prove
each ana all OF tho foregoing PROPOSE
lions to the satisfaction OF every
thoughtful. far-seeing and intelligent IN
rividual in this State and elsewhere.
II is the intention TO employ I'VE
massive railroad cars with Janney couplers,
comprising a compact special train, az
follows:
y. Colorado hotel and o1tce car.
80 Colorado mineral palace car.
u Colorado horticultural car.
~ Colorado agricultural car.
IS colorado prospector. burro. and
Indian car.
..These Will be especially constructed
and adapted for the purpose designated.
nieborate views OF the principal cities.
mining towns, and scenery of the State
will be designed by experienced artists.
on the outside panels. and they chal-
lenge the world 70 produce anything on
ea,-th's surface to equal these same pic
turesous subjects depicted upon these
panels'
There VIII re pictures or the State
Capito, building, pictures OF Colorado
scenery, pictures Of mines and mining
plants. pictures of the oil-aeids: ~ short.
highly colored panorama OF the entire
state.
The mineral palace car Will Re exhibited
in elaborate cabinets, we are told, con-
tanning the finest specimens OF all ire
ores typical of the great mining indus
tries of the state. Samples II the best
products OF all the countries IN agr-
culture and horticulture viii be shown
in tielr respective palace cars, in which
the beet sugar industry VIII also be well
advertised.
Descriptive literature, handsomely IL
Illustrated containing portraits of rroni-
nent and distinguished c1uzsns mining
scenes, milling plants, souvenirs. U'emen-
rcs, etc. Will be distributed gra:uitousIy
everywhere, which Will be retained,
priced and talked about-keeplng Colo
RADIO constantly In the pubic mind
Colorado is great State, but Il Goes
not compare with Virginia. Much or its
land is without water or the means OF
watering it, and the State does not be-
gin TO produce, even IN the most fertile
sections. the variety Of products to be
minerals, but Virginia is also rich in
minerals. and we can maze a better OK
hfp1t every DAY IN the year than Colo
RADIO can make. Yet this Sta3e n the
lar West, with all its disadvanta ges,
proposes to spend a large sum OF money
IN adver1tslng. proposes TO bring to the
attention OF the people in all parts Of
the country the opportunities which
Colorado offers for Investment, while we
Of Virginia are quite content to keep ali
our advantages IN the dark. More than
that, there are many men n Virginia
who will ridicule this advertising train
which Colorado proposes to sead through
out the country and say tina, the people
arc foolish to spend their money in such
way. but we believe that one Of the
w1sest things that Virginia could do at
This time would be TO follow Colorados
example and advertise her resources and
advantages TO the world by means or
such train.
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