The Oskaloosa herald. (Oskaloosa, Mahaska County, Iowa) 1885-1919, 1902-10-02

has been in contemplation for several
months, but was delayed by the re.
moval of the Herald to its new home,
and the confusion that naturally re-
suited. We can hardly say that the
change was demanded, though some
days some good news was crowded out
for lack Of space. We have, however,
followed a precedent that was set by
the Herald 81 years ago, have antici-
plated the demands andhaye met them.
before they materialized. The growth
and development Of the town indicates
bright future and the Herald wishes
to keep up with the procession, Fifty
two years ago four pages a week were
printed by the Herald, and these were
among a very few printed in Iowa
We will hereafter print GA pages a
week, or 16 times the amount of the
early paper. This is almost equal to
the growth Of the town, Oskaloosa be-
ing but slightly over 16 times as large
as it was in 1850. If we add to the
increased number of pages, the en-
larged editions now printed the Herald
is printing 300 times as many copies
as Mr.. Needham worked off ON his
Washington press. The expense of
collecting the news and presenting it
to our readers has in the same length
of time increased 500 fold.
Though the make up of the paper is
not exactly as it may be in few
waaIyS vot ", q oronaraI e,apca a. ,,,a,y
be called established. No display adj
vertisements will hereafter appear on
the first page, and the personal col
umn" which was originated by the
Herald twenty years ago, and which
has proven immensely popular, will
hereafter be divided and part run on
the 9Th page and part on the 8th page,
The editorials will occupy the fourth
page, the one that is generally accept
ed by all metropolitan and ambitious
newspapers. The markets will be
found on the 5th page, and the local
news and telegraph paper will be
found ON the I'd, Sd and 7th pages. BY
this arrangement every page of the
paper will contain something of inter
est to everybody, and it will be our
aim to make one page as choice as an
other to the advertiser. The increas-
ed number of columns will make it
possible to give more patrons the
stop of column" which will be greatly
appreciated by our advertisers.
In this connection we wish to urge
upon all the necessity of getting copy
for advertisements, announcements
and notices Of all kinds in early in the
day. Many papers make an iron clad
rule that all such must be in by 10 a.
m. The Herald is going to try an
hours grace, and by the necessity of
the case must insist that copy be in
by eleven o'clock. The afternoon is
demanded for handling local and tele4
graph news. AS the days grow short
er this need is emphasized as we must
go to press earlier in order to get the
papers delivered to subscribers before
dark. The advertisers are as much
interested in getting copy in early as
we are, because they must know that a
paper delivered on time is worth twice
as much to him as is one an hour late,
We also wish to thank our many
friends for the patronage and good
will of the past, and we hope we shah
be able to merit continuance Of the
same in our effort to make the Herald
better exponent of the city and coun-
ty it represents, and itself greater and
stronger in every way. y