The Montgomery advertiser., 1902-10-05

Clrculat1on manager. = ss Ee@sssSf
 Newspapers are perhaps the most per ishable goods upon the daily market They must be handled qu ickly In order to find a successful market. Newspapers become stale after a very few hours, con sequently the shortest and most rapid routes must be studied to reach the sub scribers each day. Improved machinery and facilities for obtaining news and markets has enabled the daily paper of the present time to be almost a necessity and with most merchants and profession al men is absolutely so.
 The circulation mans work may be compared with that of a woman's, as G''tis never done" The Circulation De- partment of a morning newspaper be- gins to prepare for the days work about 8 a. m. each day. The mailing clerks lay out the wrappers for the days edi- ton in routes over which they are to be dispatched, mail sacks are tagged, agents bundle wrappers for Outside mail packages are gone over and ,e- checked, labelling machines are loaded with galley labels and mailing tables cleared ready for the papers to arrive from the press room.
 Life in Circulation Room. ! The City Circulator makes preparation to handle the carriers, by re-arranging the route lists, checking off changes an1 putting on new subscribers as more es- pscially during the summer season thaa 1 any other are there most changes. Tho constant coming and going of subscri5- CTS causes much work in this Depart ment When the last form is down from the composing room. things begin to take on little more life. The press is about ready to start. Finally the last form is cas-, the plates are bolted on to the press; 1t is usually about a. m. when the press man sings Hook out" and amid the hum of belts and pulleys the press starts off slowly with a painful screech, a little faster then with final Hook out" the current is all tur led on and here they come.
 Advertisers are manufactured faster than you can count, all folded nicely just as you see them for sale on the dealers counters.
 Here Is where the Circulation Depart ment gets busy before breakfast. Soon, not over eight to nine minutes, the first wagon load of mail is being loaded for Selma, for Selma gets the very first pa pers off the press and Selma seems to like them owing to the number used each day to supply its order. The next load is for Birmingham and way points, which follows quickly.
 Incidently city carriers begin to depart upon their routes. while mail continE sS to be made up for the different mail trains. All mail is dispatched through the Postoffice where it is weighed and for warded to the Union Station except on Sunday mornings,
 The Sunday Advertiser has reached such numbers that 1t Is impracticable io transfer them to the Postotflee for weigh ing. consequently an employer of the Postofce weighs out the mail each Sun day at The Advertiser building and dis patches the papers direct to the mall trains.
 Over a Hundred Agencies.
 There are many small details to be car ried ont each day in handling the mall circulation. The Advertiser has over l09 agencies in Alabama where the paper is delivered by carriers the same as ia 1 Montgomery Some of the agents receive several hundred papers each day which are dispatched in bundles labeled "out- side mail" which means that the bundls is not to be placed in a sack, but Is to be delivered to the agent at the destina- tion in the original package at the car door. That is done to insure quick de- livery. as the agent may open the bundle immediately upon arrival and place pa pers upon sale sooner than if they were sent in sacks through the Postoffice.
 Papers going to points where there ara no local agents must be handled through the postmaster. Such papers are first labeled with the name of the subscriber. then wrapped in package and the name of the postofice is labeled upon the pack age, these papers are distributed through the postofice upon being called for.
 It requires much care and system to keep these routes straight. In the mat ter of agents who make daily deliveries
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