The daily morning journal and courier. [volume] (New Haven, Conn.) 1894-1907, 1902-11-01
NJ. zuNDER s SONS.

One of the brightest financial minds In
New Haven, honored with great respect by
founded on capital. and also on character.
Its leading position entities it TO uphold In
every way the dignity of Its line of busi-
ness. Its constituency Of customers is one
10 the Commencement 81 the business. Orig
inality has always been noticeable In this
enterprise. ! remember when the Lemon
Rock and Rye brand was launched In 1865
and the interest which 1t occasioned, and
the great value it was to this house. This
brand alone, there being also the Yellow
Label and the Blue Star introduced IN
1885, and the Red Rose In 1892. did much
to bring the name OF New Haven into the
remotest corners. where push and enter
prise could place it. i also recall to mind
that when this house accepted the agency
for the North German Lloyd Steamship
Co., in 1856. being the first agent in Con.
necticut, and one of the first In, the United
States this move was considered one of the
wisest and best ever made for the German
people Of the City of Films and the state
for those days. / understand this house Is
also agent for the different European lines.
The moving to the present site In 1892 was
most satisfactory venture, the location
having greatly strengthened the business.
"The success under the present manage
ment has been brilliant. and asserts the
fact that Albert and Theodore zunder are
capable of the deepest moves. From the
first they have had fixed rules. Albert Zun.
der Is acknowledged to be one of the ablest
men in his line of business in this country.
A most intricate business could safely be
entrusted to him. Such a man WoNld hen
eft any community. He Is cultured and
gentleman always. He was a delegate to
| the State Board of Trade held in New Ha-
ven October Is. Theodore Zunder has es-
tablished reputation for prohity and
strict methods which will endure; is very
popular and an able business man. In cons
clusion ] would say that the great success
Of thia nppriSp- which lie imn0rfprS and
wholesale dealers Of wines and liquors,
deiicacies and manufactured tobaccoes, has
been secured by the confidence of the trade
in the executive. their faith never having
been shaken as TO the quality of the goods. =
A leading resident an ex-member Of the
school board. and well informed, WIS ia-
terviewed as to this house and thus ex-
pressed hinself: 'Tha loss of Maier Zun-
der few months ago occasioned comment
and excited much public attention. 4
| knew him as one of the incorporators of the
National Savings Bank In 1866 and Its
president for over Twenty-Five years. also q
director for many years In the Mechanics
Bank. The city as recognition of his
| twenty-five years membership of the Board
| of Education erected in 1896, at a cost of
nearly 100000, a school-house on George
street. foot of College, and named 1t after
| him. Maler Iunder was one of the ablnst
men in the business, enc0untering a tre-
| mendous opposition and connecting his
name with the history of this city and Its
| and his sons still retain 1t in the title. as
| giving dignity to the enterprise. He left 4,
| large estate. He was not In any sense
narrow-mlnded, and II he had devoted him
| self to the professions, instead of to bust
ness, would have made great lawrer and
probably reached the United States Senate.
! He was born In Germany in 1929, coming to
the United States in 1S49, and established
| years of age. His sales the first year were
| probably not over $4,000. His sons were
| born in this city in 1856 and 1868 respec.
! lively finished their education Mt business
| colleges, began to assist In the business
when II and "a years Of age respectively.
receiving their partnership when 26 and 20.
| In 1882 and 1897" IT. ,5z#
Said another gentleman: "This is tho
oldest wholesale house In liquors. being in
one family, with the closest blood relations
ship. in Connecticut, and perhaps In New
England, and much is still expected.
| Mailer Zunder l always met with pleasure.
He was considered a safe man and positive.
He frequently put himself to great incon-
ways took an active part in public matters
affecting the Iiuoqr and grocery interest.
His sons are worthy successors, and the
business has doubled In the last twenty
| years. Their father had them start at tie
foot of the ladder, surmounting obstacle af-
ter obstacle.
81 understand that the Kangaroo Brand
of Whiskey' is soon to be placed on thu
market. If it has the qualities of the Lens
on Rock and Rye it will surely attain as
great popularity with the general public.
You might state here that the firm are the
I largest handlers of foreign mineral water In
the state, and that all the highest grads
brands in smoking and In plug tobaccoes
are constantly in stock, and that In canned
goods the house caters to the German deli
catessen trade. The premises are situated
at 253-257 State street, and meet every re-
Guirement.