Durango semi-weekly herald., 1902-08-04
KEEPING PACE WITH
THE ciTYs GROWTH

A city's growth is judged good
deal by the growth OF business houses
aud more especially by the increase
OF trade Notwithstanding the fact
that Durango has Increased the num-
Der of her stores the past two years
and also the outside country has de-
v.Ioped better kept stores. the Craden
Mercantile Co. can point with pride
10 rapid strides the past few years
Each succeeding year has witnessed
an Increased business and this year
is going to he the banner II the hrst
seven months are any criterian- In
order to make this comparison more
noticeable. we viii state that last
years business Of this firm was
tribe over 20 per cent greater ihnn
the previous year which had also
shown an increase over the previous
year Therefore when II is known
that the year 1909 80 far II ahead OF
all former years II means a good deal.
This is an Indication that Durango ~
growing "a well as the surrounding
country. aud also that the longer this
tirm does business the better salts
fed become iis customers while new
ones are added who remain. II ~
businels methods OF substantial
character tsss..; wins this Kind OF trade
and The Herald feels that i ia only
right that the facts ahOuld be set
forth. Mr. r. r. Sloan. manager.
says that trade In all departments has
shown aa increase although more In
some than in othera and especially Is
this true in regard to the dressmsldnR
and millinery departments and Of this
we desire to refer specially. NJ II ~
the intention TO mako this branch of
the husiHers more speciality than
ever Generally July II a dull month
IN both drcssruRl,inf snd millinery, bat
not 20 81 the Sraden establishment hp
Madam Wade has Kept forc Of
girls bHHt on dresses all month OF
course the rush months were April
May Bnd June and 81 times there
were as many as twenty. 1--WE orders for
gowns un at hand NJ a time and :, be
came necessary TO work nights much
of the time In order 10 keep NJ with
the work aud the firm was compelled
TO send outside FOR competent scam
stresses. although the general aim
has been tn furnish work to home
people ~ much a. possible In the
matter of ruat the gowns hAva ran
from $50 TO 500 three costing slight.
~ in excess of the latter aeurc while
$50 and s7h dresses were numerous,
there being many tallormadc suits
among the lot So far as known not |
a complaint resulted from she sum
mere work and ~ result OF the |
satisfaction given twenty ladies |
have already booked orders for dreHe-
- a. soon as Madame wade returns
from the east In The millinery line |
the enmo sources has prevailed |
Mics FsRerland has proved that artis
tic work and handsome pattern mats
arr husirad by the ladies OF Durango |
aud the southwest The firm pur
chased heavily and had no idea Of dis.
posing OF over 'wo.thlrdS OF the pat
tern hats and those made up by Miss
fageriand. but whom reporter called
tbe oihar day not half q dozen rc.
manned on tho shelves. tho luly sales
having been unusually satisfactory,
II required two assistants during the
hrHt three months Of the year "a keep
up with the order work Tho man
asemont therefore, IL hi9niy pleased |
with the first nall OF tho veHs bust. |
ness along thcs" lines and To show |
thoir appreciation Of the patronage be |
slowed nnd make II possible Tor the |
women of this southwest section 60 |
indulge M The hest there II going |
leave Sunday morning Tor Chicago |
where they viii spend three 20 tour
weeks ta the best possible advantage |
Madam Wade sill put In three weeks
~ Manisil bros Carson riorrc &
Go end other places where fashion
rclgnr and women skilled In the latest
viii give instructions Ever wear
new wrinkles come mp In cutting aud
nt'ine and 10 this end Madam Wade
win devote herself, taxing ~ II were.
a Lost graduate course She will at-
tend three lectures TO be delivered by
Madam Bell OF New York who has just
from Paris Madam Bell |
makes two trips a year abroad tn
study the STYLES for the express pur
pose OF giving two 10 three lectures
n year In he larger citius aud those
who can attend are well repaid al
though the expense iH often great
While In Chicago Madam Wade viii
make thirty to Hfty selections of dress
patterns no one alike, and ladies or.
dering same can rely ON not having
them duplicated IA the city. These
special patterns will be In Durango ON
her return and those calling viii be
given nrEt choice In addition TO !
tho patterns Madam wado VIII select
trimmings and everything to match
thus raNinr purchasers the necessity
Of bother in this respect Thus II
viii be- seen that no city Ia the state
VIII surpaEs Durango along these lines
While Madam Wade is putting Ia
time iu her departments Miss Eager.
and viii bc doing the ssrc nt whole.
sale millinery emporiumK where can
BIZ seen the latest in all kinds OF head
gear from Paris and this country
Special attention will be given to pre-
isiling styles 40 that those who de.
aire can have hats made ia order
While those who prefer pattern will
BE- given an opportunity of selecting