The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1902-10-10
OUR NATAL DAY.

IColumb1a Daily Herald, OCT. y, l9UZ.I
In the rush of business, (which has
been unprecedented in this Office this
past week, the Daily Herald failed to
observe yesterday as its third birthday.
Comparatively few people, save those
who have learned the lesson by hard
experience, know the dangers, vicissi-
tudes and uncertainties that lurk
about newspaper office. Fewer still
appreciate the hard, daily. never end
ing work it takes to make news
paper. And there is yet another class.
whose ranks are filled about as fast as
they are depleted, who fail to reco g.
nize the memorable law that news
paper, to live and grow and have a
being, must supply want in COM
munity. And upon that rock many a
fortune. large and small, has been
wrecked.
The present manager of the Daily
Herald ran daily paper in Colum bia
some eight years ago. for the period OF
eight months, and lost about one
hundred dollars a month at the ven-
ture. For two reasons; the town was
not ready for daily paper then. and,
CulOuy, DCCduoO DhO AndhdSOA NAu NV
know how to keep down expenses.
So three years ago, when the Daily
was contemplated, the first question
was, is Columbia ready tor small
daily paper, and will the town support
the paper ii the paper does it's part
Believing that it would, we made the
second venture; and here we are.
Instead of the loss experienced be-
fore. this little daily has made living
from It's birth. 1t has not grown in
statue an inch, but it has grown in
strength thousand fold. 1t has not
piled up or laid away any money for
its owners; but it has bought an out
fit and paraphernalia for itself that
will last it many years.
IL has not only builded for itself, but
from Its warm fresh blood. the COM
pany that fostered it, the old Weekly
Herald Company, has been invigorated
and strengthened anew. The new ma
terial that the Daily has brought to
the office, in men, in type and ma
chinery, has given power and prestige
ana prosperity to every department.
The Weekly is better than it was.
because it borrows from the Daily all
the news it needs or can possibly use.
Which news service, apparent In the
columns of the Weekly, has heightened
its subscription list and strengthened 1t
in advertising circles.
The advantages in our Job Depart
ment, made possible by the new ma
chinery and men necessary to the
proper equipment for our Daily, has
more than doubled, and at the rate
we are now running will quadruple
the wo1K we were doing in that depart
meut before the Daily was started.
While doing this for others. the
Daily Herald has been building for
itself upon solid rock. Unob-
trusively, modestly, but every day it
has been going up and down all the
streets and into very many of the
homes of Columbia, until scores of
its friends now tell us that the evening
meal is incomplete and the Preside is
lonesome without social chat with
Colum bias little Daily. The Weeklies
may be, ana are, the pride of the
county; but the Daily Herald is CO.
lumbia 8 household pride and pet. The
men, the women and the children.
read and love it.
In extolling the virtues and reioic-
ing over the success of our daily ven
ture, the management take no special
credit to themselves. They have
simply done what other experienced
and conscientious newspaper workers
might have done if we had not pre-
empted the field. Our efforts would
have been in vain. but for the CO.
operation OF the public, the liberality
of the people ana the enterprise Of
the merchants of Columbia. Supplant
our progressive, up-to- date mer-
chants with lot of old fogies who
"don't believe advertising pays. and
the Daily Herald wouldn't wait to
die lingering death, but would see
the inevitable and quit. Take from
the heart Of Columbians the love OF
Columbia. its happenings. sayings
and doings, its business interests and
social life, its births and deaths, its
Joys and sorrows; take from us these
feelings that make us all akin. and
the Herald would repent in sackcloth
and ashes the day that it was born.
But here's to that feeling born OF
kindred sympathy and kindred in
terest, that stands for the common
public good. The only Trust the
Herald favors; Peoples Trust. :
A combination of interest and purpose
that looks with favor upon every laud..
able. public enterprise; community
of people with community of inter-
ests, standing with outstretched hands
always ready to help, never to tear
down.