The news & observer. [volume] (Raleigh, N.C.) 1894-current, 1902-10-21
PHENOMENAL.
$4,000 Miles of Paper.
Enormous Order Given by 1hacher
Medicine Co. Chattanooga Tenn !,
For Paper to be Used in Printing
Their 1903 Almanac and Booklet.


The wonder and almost phenomenal
growth of a Southern enterprise known
as the Thacher Medicine Company is well
appreciated by the amount of paper used
in printing their 1903 almanac.
This company is producing in their
own plant annually an edition of over
100000 almanacs exclusive of their
Booklet Of Information and other attrac-
tive advertising matter. TO do this re-
qures an enormous amount Of paper If
printed in one continuous strip it would
measure q, 900 miles or more than the
circumference Of the earth This con-
Germ issues other advertising matter as
well and is a great believer in newspaper
and display advertising.
That their policy is q good one is
proven by an increase of almost 100 per
cent in this over last years business.
The Thacner Medicine Company is now
beginning quite an extensive advertising
campaign in this State and have en-
trusted this special work to their special
representative, Mr. A. H Stone. and
division manager salesman, G. F. Willis
both of whom are now in the city at
the Yarborough Hotel In brief but in
teresting interview yesterday, when seen
by reporter of the News and Observer
Mr. Willis said, in part: My company
regards North Carolina as one of the
best commercial fields in the South. es-
pecially Central Carolina, and we have
for sometime been planning to concen-
trate our efforts on this section. Mr.
Stone and myself will remain in Raleigh
and surrounding territory for perhaps
the next month, and before leaving here
expect to lei every man, woman and
child. both white and black, know of
TEACHERS remedies. Perhaps no line of
so-caIIed patent medicines have sprung
into prominence so rapidly as have these
preparations. This almost unprecedented
increase in the demand for these prepa-
rations is due not only 20 advertising,
but to their excellent merits as well.
We have already received large ship
ments of advertising matter and shall
at once let contracts for distribution,
sign tacking. ill-boarding etc.
This distribution is to be repeated at
intervals of from four to six months.
thus together with our extensive news
paper advertising naturally we expect an
enormous sale of goods in this city and
surrounding country. This company is
to be congratulated upon the handsome
appearance of their almanac as well as
the large edition. The cover is litho-
graphed, cleverly executed in five colors.
Calendar work, weather forecasts and
interesting reading matter make up the
contents"
We notice in a recent issue of the
Chattanooga Times that the present
plant, which is one of the largest in the
South, occupying a floor space OF $4,000
feet has been forced TO double its ca
pacity.
A car containing 5000 boxes of 1908
almanacs left Chattanooga for Texas last
week. Others will follow in few days
to other States.
The Thatcher Medicine Company spends
a large fortune each year for newspaper
advertising alone, using the leading
dailles and weeklies of the South and
West as mediums for their attractive
ads.