Richmond dispatch. [volume] (Richmond, Va.) 1884-1903, 1902-10-05
GEMS AND JEWELRY.
ARTISTIC STORE OF MEssRs.
sCHwARZSCBrLD BROS.
OPENING OF THE NEW PLACE.
II VIII BE nm Event of Special Inter
est-Bricf Sketch of Progressive
Young Tirm-Descrirtion of the
Arrangement of the Store.

An event of especial interest to the
people of Richmond will be the opening
OF the handsome jeweiry store, situate
Second and Broad streets. by Messrs.
William H. and c. NJ. Schwa rzschild.
The occasion carries with it a peculiar
interest
Their father. the late Harry Scl1warz-
schild. whose successful life still fingers
in the minds of many, died when they
were quite young, but he bequeathed a
legacy-intesrity and rerseverance-which
has been his sons efforts TO perpetuate
In their lives.
After some years of schooling, Mr..
William II Schwarzschild, at II, quit
Streams of adventurous career which creep
into a boys Imagination at II, quit
school. His determination TO enter into
business for himself at the early age.
vas laughed at hv older heads. Nothing
haunted, he entered into the banking
lie.
True to the instincts of Il banker his
eye was ever alert for profitable invest
ments. Noting the necessity Of high
grade iewelry store where every one in
til walks of life could purchase on a
systemic which the rapid strides of
commerce in this century is largely due
ne invested large sums in the jewelry
business. He decided to give his entirc
dtltBttIi ~ H. djli liilS Slpit ID du Sip-
Guent tribute to his ceaseless energy and
zeal.
The younger member Of the concern.
Mr.. G. NJ. Schwarzschild. possesses
marked ability for his years Endowed
with the advantages for a liberal edu-
cation, he graduated with high honors
from Richmond College in 1901. carrying
the bachelors degree lie entered the
service Of the firm one year ago. but was
y n ,.,-.,, -, IN,
1902. the firm taking on the style of
Gchwartzschld Bros.
a BEAUTIFUL STORE
The site on which the store stands is
by far the most desirable in the city.
Tremendous changes have gone under
way and the interior appears as though
1T had been touched by the magic wand
Of some Sprite and transformed into a
scene of supreme beauty Words feehlv
express the magnifcence with which the
$50 incandescent lights shine forth on
fixtures OF white enamel and gold leaf
The basing of all fixtures is of white
italian marble.
The steel ceiling. Illuminated with cleo
trio lights. is of an azure blue back
ground lastly tinctured with white and
GOLD leaf. The floor is of an exquisite
talsomine, the borders of which are
gracefully adorned with wreaths and gar
lands.
A FEATURE.
On the west side of the store, a massive
cut-glass case first meets your gaze.
Adtoined TO this is a majestic wall case
filled with solid silver hollow-ware. On
Che east side Of the store Is another
hall case similar to the one opposite.
filled with clocks. candelabra, and solid
silver fiat ware. In front of this case
- Hx,,Sx,
cases. five in number. are running north
and South. The first case is filled with
diamonds and precious set-rings The next
displays varied assortment Of diamonds
End pearl pendants and brooches Case
No. 3 contains a collection of watches.
The other cases are filled with rniscel
.sneous gold and silver novelties, etc.
To the extreme end OF the store the
diamond room is situated.
THE OPTICAL DEPARTMENT.
In this age OF abnormal writing and
reading. the intense strain and use o,
the eyes has called the optician into
more prominence than ever before. To
meet Ibis demand there has been eouip-
ped in the rear OF the store opposite the
fiamond room, an optical department.
Advice or suggestion as to the care of
tthe eyes. Will be given absolutely free.
This department will command especial
attention !.
REPAIR ROOM.
handsome enclosure Of grill work |
marks the repair department. Under the
supervision Of a skilled matchmaker. this |
department. VIII cater to an immense
sepair trade.
THEIR GUARANTEE.
The senior member OF the firm. In |
spaaKins with the writer yesterday, re-
the merits Of our goods sold at reason |,
ebls prices. II our goods are not what |
we guarantees them to be. we want them
returned and receive your money bach.
liaa q arm be xairer?' A@sA.