The Houston daily post. [volume] (Houston, Tex.) 1886-1903, 1902-11-02
OCEAN TO OCEAN
Fame Of the KeIIerstrass Whisky
attends All Over The United
States.

ian In kansas Oltys that IL beems III
Il Snperduous to call attention to 1t
Il. but the fact is. It has beeh 30
tfnfly impressed upon a man from |
1afa City his experience seems worth
kAiling. This man has just returned
b, the East. and while there he noticed |
/ u every paper which he picked up |
~ appeared the name OF the Keller
,rt pistilling Company of this city. It
'aya occupied a conspicuous place and |
b aiways telling about whisky. The |
a hed heard the name often here, and !
! used kellerstrass whisky himself, out
'nnd the fact that the article was ex-
dingly good he knew practically moth
and had never taken the trouble 10 m
fiEnfe. But the regularity with which
name greeted him every time he read
,npof ca used him to do a little investi
MI cf which caused him to exciaim;
no would have thought itl' Who would
eed when II Is made known that here
EaEsas City is a whisky house which
5000 regular customers scattered all
* the United States. from Maine to Call
nia and from Florida to the northern
Its OF Minnesota. The mammoth scale
Dn which this company uansacts ousi-
Is Ii truly In keeping with the pro,
.ssire age IN which we now live. and
as the admiration Of everyone who APP
,cintes the ability and perseverance nee
Inry TO develop such business. The ad-
.fieiDg of the company covers the entire
lntry and the amount OF money spent
This publicity is very large, amounting
an average daily expenditure Of 500.
I the shipments OF the company are pre-
"a and the express companies alone re-
I've &5,OO0 a year. The postage bill Is
Ornf0us, the company Bsing last year
5000 worth OF postage stamps. These
rraa convey hut vaguely an idea Of the
.anf1c business done by this company.
TehF ago the company went Into quar-
Is AZ Its own. but these proved too small
d additional room has been secured at
"a INHERENT times and the company Is
ain cramped for want of floor space.
lete nre things to make even the enter
Ising Kansas City man think and II "
~ wonder that more do not know OF
eae facts and realize the immensely of
: dealings Of this house. uhe Keller
rasg Distilllng Company owns and oper~
es rs own distillery and bottles its own
Risky. There is no other such bottling
ant - the United States. The building
located at Fourteenth street and Baltf'
ore avenue, and the grade being very
eep there Il Is enabled to take its whisky
rectly from the barrels in which II comes
recfIy from the distillery and place the
Inid In huge tanks on the top floor, al
ough the teams may drive directly up to
en- As soon as the whisky Is poured
to the tanks. q United States Government
gent seals and stamps them so that there
no possible chance for adulteration.
ass By the consumer the whisky Is never
uched by human hands The tanks being
ron the top floor. the whisky runs down
rough troughs ana tubes TO the bOttllng
aehines, where It Is placed IN new bottles
Tor Kellerstrass never uses a bottle more
ian once-and is corked. sealed, stamped
ID turned out complete, without a hand
'uchtng IT, the machines doing all the
Ork automatically. There are three OF
,ene machines, each having q capacity OF
1000 bottles per day Of ten hours. That
axes $1,000 quarts Of whisky that this
ouBe turns out every twenty -four hours
he express companies are taxed TO trans
,rt this great load every evening. Keller
ross was the originator Of the idea OF
,lling whisky direct from the distillery
the consumer. He believed that the
snshFner wonld appreciate this plan as II
ruid insure the purity OF the whisky
tere being no chance for adulterauon by
nscrupulous dealers. Not only this, but
sIling direct eliminates the niddleman'l
soaf. which IN the whisky business
nounts to nearly ar, much as the origina
bit Of the whisky. A whisky that can bt
id by mail for 50 u per gallon wouiC
,St 81 purchased from the retailer at leas
500 per gallon. Keilerstrass does a mai
fder Business that IS something wonder
II. AithcugE this department Of his bust
ess Is only FIVE years old. he moved i
fNL TeAF lnCo Il6 present. Iue DuliuiuB
)x1S2. three stories high. This building
,as bnilt according to the needs Of thu
ueinees AZ that time and the Increase j
ras thought the business would make II
re course OF half dozen years. Then
was calculated, additional stories coul'
e added. So rapidly did the bushes
row. however, the entire building wa
,taraIiy packed. The building Just east o
lie nrst one was leased for a warehouse
he reref afforded by this added Zoo
..
.efore long the need for more room wa
Is urgont as ever. Arrangements wer
AadeS FOR still another building adjoinin
1e two already occupied. the dimension
this building being Iox14O and rw
toffes high. From the present outlook
hut the question OF n short time unit
ne present buildings will be too small an
!! Is the intention OF the company to bull
ADDITIONAL stories to the first of the thre
uiidfngs now in use. Any person OF Ell
erience viii at once realize that the phC
oruenai growth OF the Kellerstrass Dir
lli2pe company Is the result OF PRACTICAL
ne fhing-the merit OF their whisky.
.empofary increase OF any business ma
u attAined by advertising, but unless n
GODS advertised are all that the consume
lxpects them TO be this Increase produce
q prohtable business and will not last
The kellerstrass company by sellin
sfhisky of the highest grade, noted for u
kbeoiute purity and delicious favor, hol
II their old customers while securing ne
mes with $4,000 satisfied customers (
ecofnnend and indorse them II Is no vol
er that the business Increases by lear
nd bounds The Kellerstrass Distillin
fSosorany was Incorporated last month. n
.,hnrfer being received September 20. III
4onfnany has S5O0,0O0 capital and It's NJ
lhctease In business is 81 per cent yea
sahat shows what Kansas City businei
men can do when they get started. IT
sfIn of George Peake & Sons. certified
V01nkants, has just finished an examlnatiC
I the coulpany's books from the begtnnin
< nt has found that It is In excellent conc
ZION Without an account for purchases
Ms hoolIs Everything is bought for ca'
md bald for at noon every day, the COZ
,iauy Figuring that every discount ootain'
a,y paying cash Is so much proht. The !
lQFf 81 the accountants was so good U
sra6ers' National Bank and the America
lfAticnal Bank gave the company perm'
|licn 81 use their names as references, al
--ndoreed Ii In highest terms. IL Is lnterei
INK ID look at the FIRMS list of orders I
lne Hay. They range from Florida TO ~
,On and from California TO New Hampshl
nd all the States in between. The WIS
sem out In plain packages, free frc
tampings or advertisements. and m
night be getting shoes for all his nelg
\ofs can tell, when he receives his 10
ftarts Of 20-year old liquor. The fact IN
lhe rompany has its own distillery Is
sSlrong card with buyers, because tn
te0w that no distillery would send c
!. tieap. aGultergted goods under their OF
ftAr1p The Xellerstrass company col
~ camper with the whisky II they
'dfed for once IL II In the great watts on
10 floor OF the Dottling works II is inyi
Hf tntll II shows through the bottle
Frurst Kellerstrgss, the president Of I
,sQnanang, Is believer IN Kansas City a
'slt3 81 iustries. IIe hays all his bottles he
VERY one Of which hears bis own nan
te also uses Kansas City made boxes q
~ pther Articles which he can procl
~ffe In his elegant office he has a