The daily morning journal and courier. [volume] (New Haven, Conn.) 1894-1907, 1902-11-01
S. S. ADAMS.

This is the largest grocery enterprise
selling In New Haven alone in the City of
Films. Talent and forethought are behind
it.. Contending with tremendous compe-
tition, the present great success has been
achieved by self-denial, mental suffering
and great eXertion. The proprietor step
by step has made his position more secure.
Carrying superior line, he through bus
mess acumen and magnetism, has won
customers and brought trade. Mr.. Adams
reputation as man of his word Is perfect,
and his life has been hlameleSS. We under
stand that the sales of the first year, the
business having been established in 1873,
were $4,000, and for 1901 at least 100000,
the figures for the main store being over
500. GOO.
A leading capitalist spoke very much to
the point: when S. S. Adams took his
present location on State street corner of
Court, in 1888 he understood the position
of affairs perfectly aud succeeded. UNI
derStand that his policy has been TO in
crease his sales annually. and II one custO-
mcr was lost TO get two In his place. An
other cause Of Mr.. Adams success was
| that, while carrying most superior line of
goods, he made teas cOffees, butter and
eggs, frnits and vegetables great .Sperial-
~. and would much prefer a complaint to
be made as to price than as to quality.
at was in 1897 that Mr.. Adams made the
deepest move ever known on the chess
board of New Haven's grocery business
| life, when he decided TO enlarge his bust
ness through branch stores; and giving
each in charge Of faithful man, moulded
to his ideas, he inaugurnted system OF de-
livery which amazed competitors. He has
increased the business unquesttonably In
the last five years over 300 ner cent. In
| the addition of the seven branches being
! the largest number Of any grocery in New
! Haven, dire failure was prrODhesled but
the wiSr~aCres were at fault, That MIR.
Adams understood the situation Is proved
by the fact that each of the branches has
shown an increase In sales. Mr.. Adams
rarely. if ever. loses a customer. As II
buyer he ranks with the first, carrying Il
stock valued at fully 100000. that In but
! ter, coffees and teas alone representing Mt
least l5,0u0 | rate him at S7J,000. If he
had not been great all around man and
one of the most intelligent and skilIfuI in
every department of grocery, he could new
er have made n success Of his motto: that
he gives better and moro goods for one
dollar than any retail grocer In the city,
this having been fundamental principle
with Mr.. Adams when he engaged In bust
ness. Mr. Adams is member of the
Church Of the Redeemer, Of which DIR. w
l.. Phillips Is pastor"
The first class main premises are Situa-
ted at State street, corner Of Court large
and roomy, and with splendid ventilation,
they answer every requirement The alter
atoms Just completed have increased the
accommodations three fold. giving the al.
litiOnal room which has been long felt
want.
The branch houses are situated at 745
! Grand avenue, established in 1898; PAT
Howard avenue. IN 1897: 3TI Howard ave.
nue.. in 1S99 25S Davenport avenue, In
1892 Z shelton avenue, in 1000. and las Ro-
sett" street and 1855 Saltonstall avenue eS-
tabllhed In 1900. At these branches
and al the main store are sixty employees
The branch stores are worthy Of the high
est praise, and every effort has been made
10 make them attractive.