Waterbury Democrat., 1902-09-27
AS YOU LIKE IT
Some Stray Leaves From a Reporters Note Book.

Some Stray Leaves From a Reporters
 Note Book.
 Baron de Rothschild once took cab to his offices, and, on alighting, ten dered the proper fare. The cabman received it, but kept his hand open and looked at the money significantly, which caused the baron to inquire whether it was not right. "Oh, yes, replied the cabman, its quite right, but your sons usually give me doubie.' ''They do, do they, was the baron's reply; well, they have rich father and can afford it.''
 A boy may be kept at school for several years, says a writer, in discus sing education, but if his heart is not educated with his head, his conscience with his memory, a knowledge of arith- metic and skill in penmanship, of the date of the battle of Bunker Hill and the number of gallons of water in Lake Michigan, are no guarantee that he will not use his acquired Knowledge in putting the finishing touches to as consummate a scoundreI as ever en- tered a prison cell. So far as educa- ton goes, there are rascals who under stand geometry, and can give you the distance of the sun, moon and stars as easily as a railway conductor can punch mileage book.
 
 One of the most agreeable surprises the As You Like It man has received in a long time fell to his lot this week. Since this damp weather has set in he has burning old odds and ends of wood and weeds, paper and pulp and other 1gnitible things in an endeavor to take the chill off. The surprise came just as the last of the rubbish was burned up. There on the floor of the bin, which hadn't been looked into for several months, was at least bushel of sparkling black coal. Per | haps 1T an accurate measurement Were taken the amount would reach tho now famous Quarter ton at $3.5O." At any rate, all worry about the coal strike ceases in the brain of the As 1 You Like It man. If the worst comes perhaps the supply on hand can be | sold, and the owner can then depart to a warmer climate until the strike is over.
 Here is q timely bit of horse sense from trade journal which the As You Like It man passes along for the benefit of Waterbury advertisers: "A man may walk among trees all his fife without studying their leaves or bark without having his attention arrest ed by them. But if one of the trees were to explode like q gun, or walk as horse, he would regard that tree steadfastly. So a man may read q newspaper all his life without study ing the advertisements. He knows where they are, but he glances at them with indifference. He is not influ- enced by them, nor does he care any thing for them. But if an advertise ment presents something decidedly different from all other advertisements, his attention must be arrested. The trouble with very much advertising is that it is too strikingly alike. It is not enough that one occupy advertis- I ing space; it is needful that he fill it. He should put in it something so diff ferent from the others that it will arr rest attention, where others fail to do it. To be sure, it is by no means easy l to offer what is, new, or striking, or original, but it certainly pays to do it, and the reward that is in it should in- cite to greater effort at originality ip | advertising.