The daily morning journal and courier., 1902-07-12

Shop System.
 Principle to-day wins more surely than it ever did before in the history of the world"' These were the words of the man who, single-handed, in 1899. made war against the sweat-shop sys- tenn. It took grit to face all the obsta- cles and opposition put in his way, for the great evil was so deeply rooted that it's fibers entangled the whole clothing industry of the metropolis. But, like all great leaders, he feared nothing, and was determined to conquer at any cost. The people must be led out of the dens of darkness and ignorance, out of the conditions of slavish toll and wretchedness, into surroundings of light and life.
 The contractors of the sweat-shop system, who like slave drivers, revel in the luxury wrung from the labor of thousands of miserable men, women and children deprived of their natural rights and privileges due to human be- ings, must be checked in their destruc- tive selfshness: the cankers, knawing into the very heart of the masses, must be exterrninated.
 k His resolution was no sooner formed than it was carried into action. He acquired large tracts of land for the formation of new town at New Or ange. N. J.. Nature was over-kind to that locality, for it's soil brings forth the rarest fruits, it's woodlands are en- ;4e ats tS cn0th and breathes forth health, liberty and prosperity--in a word. it's American.
 Only short time after the purchase of the land everything was activity in that Eden" Carpenters, masons, ma- chinists and painters were kept busy erecting this new town, and. like mira cles, appeared a grand Clothing Fac tory, with every modern Improvement; a theater, house of worship, school, kindergarten and sublime little cot tages for the colonists, which were leased to them on the cooperative pur- chase system at s6.50 per month, with the option of owning them at the ex- piration of eight years. For this and many other great acts Max Ernst has received the title of the Napoleon of the Ci0thln2 Irade.
 In conversation with Hirsh Brothers a week ago Mir. Ernst said: T have watched you carefully ever since your stores opened in New Haven two years ago Your fundamental principles which you wrote in the papers, such as Deeds, not words Small but sure profits often repeated and last dhe strongest of them alD, WE DON'T MENTION VALUES pleased me ex- ceedingly. And I had no doubt that you would uphold them, although know it is hard to resist the tempta- tion of the ancient way of advertising s10 suits worth SEQ, etc. for Iris as easy as lying quoth Hamlet to his courtiers, who were sent to play the spy upon him, when he invited them to discourse excellent music on the flute. Storekeepers find it equally easy to govern the stops and vents of the news papers which afford them the opportu- nity of bringing their inducements and wares to public attention. In large number of cases it is not only as easy a S lying, BUT TT IS LYING.
 Now, boys you have shown your mettle (which is the same stuff I am made of, and which HAS MADE ME). You can have the balance of my stock of Spring and Summer Clothing at price which, if you'll sell as you buy you will shake up New Haven. Simply tell the people that honest union-made clothing has never before been sold at such prices, that any Suit that does not give satisfaction in one wear. no matter how low the price. Max Ernst will stand good for every stitch of work that comes from his shops and refund every dollar"
 But, sir" remarked MT. Hirsh, "your guarantee alone will not answer. You must come way down with the price, for people who buy clothing this time of the year expect $2.00 for $1.00, and. this being the first Union Sale, it must be a record breaker" MT. Ernst's answer came like 9 flash: "Tn this Union Sale your interest is my interest, and my interest is your interest Make your own price" Naturally. this offer was accepted by Hirsh Brothers. and the sale of the noted Max Ernst Union- Made Clothing opens this morning, and it will live long in the memory of those who take advantage of this great event.