The daily morning journal and courier. [volume] (New Haven, Conn.) 1894-1907, 1902-11-01
sToDDARD. GILBERT & co.

1t should be remembered that a great
success never happens: it is won. The re-
suit cannot mount higher than the cause.
the victory never being greater than the
man or men back of 1t.
The position of any enterprise that has
prospered and stood and grown for so many
years as that of Stoddard,s Gilbert & Co. is
settled. Reputation during that time has
become character.
The premises are situated at 213-215 Wa
ter street. The building presents an Inn
posing appearance, constituting 1t ain archi-
tectura ornament to that portion of the
city, which has developed In business
structures a reputation for solidity and
convenience not surpassed in any city of
the size of New Haven on this continent.
The location is in the heart of that section
which commands the wholesale trade. and
attracts dealers from every part of2the ter
rit0ry covered, so that there is great acriv-
ity, and no streets In the city have such
magnitude of transactions as Water and
State. This partF0f the city is indeed a
mart for the wholesale grocery business,
and here views are exchanged and ques-
lions discussed, and practically decided,
which frequently have an important bear
ing on the Interests Of the trade through
out the country.
On the first floor is the sample ROOM in
which are shown samples Of every descrip-
| ton Of goods handled. This floor Is visited
| daily by customers from all parts reached
! by this enterprises transactions with a
burban trade. from which an idea can be
| formed of the character of this houses
business, there being no more discriminat-
ing class of dealers in the country than those
| In New Haven and its nesghborho0d. The
offices are commodious and fitted with all
| the modern appliances.
| The business Is divided into departments
| and this enterprise can justly pride itself of
| its system, the desire being to have every
| thing for q close inspection, so that dealers
may ha n a iyA SalnAtiDnG
1 from the stock IL they should so desire.
| This house carries all varieties and de-
scriptOns of groceries so that 1t can graf
| ify the most fastidious taste, and is pre-
pared at all times to supply such variety
as would fit out retail store of any di-
mensions at the shortest notice.
[ In the business the departments are sta
pie and fancy groceries.
| In canned goods full stock of fruits, fish
| and vegetables Is carried. This enterprise
paid attention to California goods, the
products of this state securing more solid
footing yearly. 1t regards California
fruits In peaches, plums, apricots, grapes,
| etc, as equal in every respect to any
canned elsewhere.
| In teas no house is better posted as to the
| wants of the trade than, this. the best i'm
portations of JaDans and Formosa 0olongs
| being CARRIED. These have always retained
| n high position in the estimation of the
people of the territory covered. The con-
| sumner of to-day has advantages over those
of years past, a law having been enacted
by Congress prohibiting the importation of
| the lower grades, and the inspection at the
| port of entry is very rigid
In coffee this house, after much study
| and careful experiment has succeeded in
placing before its customers articles which
| for power to retain their aroma while in
the bean, and the excellence Of their flavor,
can compete with any brought to public no.
| tice in either the European or our own
great trade centers. In the territory COW
cred the preference has been for Java and
Mocha. The leading brand in this line of
| this house Is the Hermitage which for
richness of flavor possesses an aroma I'M
surpassed by any other.
Said the executive: "As to coffees and
teas special reference should be made.
Having been in the grocery business for
years, we consider ourselves posted. We
emphatically assert that coffees and teas