The Owosso times. (Owosso, Mich.) 1897-1926, 1902-09-26
A Promising Industry.

Ito DORul0ilty Whith oCiiAC Va thC nCW
health foods have attained is remark
able. And yet no wonder! People have
discovered that they can get crisp,
delicate looking and pleasant favored,
faxed preparation made from the entire
wheat which costs less than cent a
meal but tastes better than anything in
the bread or cereal line which they had
ever dreamed could be prepared, and
they have found that the new prepare
ton does not hurt them. The new
foods are health foods because they are
good, because they taste good, are salts
flying build good muscles, make rich
blood, clear brains, and comfortable
feeling stomachs. The secret lies in
their complete adaptation to the needs
of the human system.
They, or the best of them, are so pre-
PACED that to digest them does not over
tax the digestive organs which are thus
enabled to get the required nourishment
out of them with so little exertion that
even persons who have-had great diff
Guilty in enjoying their food scarcely
know that they have such things as
stomachs after they begin making use
of the new foods. Their wise and con-
tinued use makes the sales of medicines
fall off in no small degree. The public
is beginning to realize all this and has
already shown surprising readiness to
buy the best of the new foods, because
it likes them and because it feels better
when fed on them.
1t requires no vivid imagination to
see that this means enormous and con-
stantly increasing sales of the best of
the new foods. The more the sales
grow the more they are bound to grow
for the far greater per cent of chance
buyers become regular buyers of some
form of this class of food. No one
wants to eat anything less than the best
when the best costs less than
the old inferior foods. The industry
appears to be but in its infancy.
This means that the companies which
get into the field at once with an article
as good as those turned out by the best
of the Battle Creek companies for in
stance and which push the sale of their
goods will find the best possible returns
for their money. If in addition to this
any company secures something which
is even better than the foods pnt up by
these companies the sales and profits
from the business should be limited only
by the capacity of the plant and the
ability of its managers to increase its ca
pacity.
The managers of the company which
IS now getting under way in this city
believe that they have just the combi-
nation in every respect to give them a
business which will surprise even the
men who have watched the develop
nent of this new industry the closest.
The food preparation is one made from
,he entire wheat grain, none of the nu-
.ritious elements being wasted The
entire process of manufacture from the
whole kernel to the neatly filled box as
t goes on the market is controlled by
he company. Heavy machinery of new
design is used to prepare the grain and
he process includes cooking and recook
ng until the irritating starchy contents
If the wheat kernel are transformed
nto easily digested products which con-
ain all of the strength, health and vigor
giving qualities of the wheat kernel
One of the companies whose product
S said to be the nearest approach to
he new food which the Owosso COM
,any will manufacture has seen its bus
ness increase from an insignificant
tart until it now uses two thousand
bushels of wheat day requiring the
Equivalent of one thousand persons to
axe care of it in its various processes
# manufacture. The plant has FIVE
huge ovens, covers an area of seven
Icres and ships out one hundred thous-
md one pound cartons of the food each
lay. When the engagements which
re even now in process of being made
re completed the plant will have
apacity of 100000 cartons
The food which the VigerO company
# this city will turn out is confidently
laimed to be enough superior to the
God which has made the above phenom-
nal record that there will be no need
# more than comparison of the two,
II of this food with any other, to estab-
ish sale even more phenomenal. The
company has made arrangements for
he purchase of site for its factory and
he final steps in the sale of stock are
,eing made. A considerable number of
)wosso people have taken stock in
,reater or smaller quantities and there
re still opportunities to secure a few
more shares. 1t gives every promise of
icing one OF the best investments ever
leld out to Owosso people as well as
# becoming one of the chief industries
f the city. Mr.. Chas. H. White, who