Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1902-12-16
Christmas Observations.

"iSpioSs VI tHS sedsoii, step across the
street and take few minutes to allow
| the beauty of Russell & Weston Co s
north window to fill your mind. Let
no one say this company is without a
heart. beautiful one worn. it is true
, on the outside, but designed and
created by a firm whose heart is al
| ways warm, particularly so this
Christmas time. when for the first time
| In their magnificent new store of four
| floors. they are ready with cordial
greeting to welcome all who enter their
doors. It is quite beyond the Journal
scribe to do justice to the subject. AS
said. here are four floors packed full
Of goods, the two upper being devoted
to the manufacturing and dress MAX
ing departments and largely to the
storage of goods it is impossible to
show. or display, on the two lower.
where customers now find ample room
and every convenience for rest and
shopping at leisure. The grand win
dow of the new store has before been
referred to and the elegant and very
tasteful display of garments, furs and
silk waists that seem almost too ele-
giant and rich for this market, but one
of the peculiar features of Russell &
Weston's store has been that not only
the rich are catered to, but that all
conditions of life here find store
where the home life seems to permeat e
and where the person of small means
finds big stock and moderate prices
exactly suited to their needs 1t must
not be overlooked to call your attention
to the innovation of prism windows
which this company has introduced
into the rear and front of the new
store for diffusing the light throughout
the room. the effect is lovely and salts
flying to the eyes. Nine long, standing.
glass show cases are arranged with
fine effect and the display in each is
study of itself. This is the Christmas
season and some space must be re-
served to mention the wonderful line Of
goods that have been purchased and
received to honor not only the holiday
season, but this important occasion of
the opening of the four double floors to
the public. OF course every one who
goes shopping will visit this emporium
SO it is suggested that you make up
your mind to allow the agreeable and
attentive clerks to show you around
and see the wonders in the garment
and particularly the fur department
where all the cheaper furs are found.
also rich and elegant fur coats of all
styles for men and women. On the
second floor when inspecting silk
waists. suits, etc, also see what Won
derful values are on the 25c. and soc.
counters. there being over 100 va
rieties of goods on each. New books,
fsEcy calendars, muslin underwear,
umbrellas, etc. are also made
specialties of on this floor. AS this is
the occasion of Il double event extra
space has been devoted to the occasion.
but now it must with very few sug-
gestionS be brought to a close. VIII
ladies please notice the lovely and
fascinating line of new merceriZed
goods for spring waists the company
have Just placed on their shelves on
the first floor. Step into this depart
ment, sit down and look around, then
walk around and view all the glass
show cases, where each one has a
treasure of its own that calls for par
ticular notice. This is one of the
prominent firms that have had their
full snare in making Water street
W hat IL 10. i<ct oo al w 1874 tiiNAh ~
and many years of prosperity.
At Lunt and Brann's, 1885 Water
street. are found handsome handker-
chiefs for ladies and gentlemen.
aprons. pocketbooks, infants socks and
Jackets. sofa pillows. pillow tops and
pillow cord. crocheted slippers, needle
books. laundry bags, fancy sleeve
elustics, side elastics. together with
materials for making all kinds of
Christmas gifts. On the south side of
their store may be seen their large line
of yarns which they have opened to
view during the holidays. They have
Il few genuine fir pillows, the fir for
which was picked by hand last June
from the young tender tips of the trees.
The Whitman & Adams co. is noted
for having as fine and artistic window
displays as any city in Maine can
boast of. This Christmas season adds
more lustre to their reputation in this
line. a fact so well known to all
passersby on Water street, that an
enumeration of the articles displayed
would be superiluous. This grand
store itself is exceedingly pretty and
cheerful looking in all OF its depart
ments. the pleasant and attentive
clerks assisting greatly in making this
one of the most popular resorts for
Christmas buyers, on the river. If you
enter the store with a well filled purse
ana lots of philanthropy i'm your
hearts. suppose you step down to the
lower floor and think of the friends. or
maybe. like the good Samaritan, think
of the ..naighbor.' who is suffering for
warm garment. Here you will find
an astonishing display of coats from
S. to $40 in price. the firm says. I'VE
can give YOU the best coat in kenne-
bee county for the money. Come and
ba convinced" They also make a
speciaiity of furs. scarfs and muffs.
they also say Come and see what we
are showing for s2.9S. sS.9S and 81, and
remember we have them up to $40 with
mutfs to match OF course the multi
tuda will be found shopping on the
first floor. 1t seems to take many a
long time to select the assortment is so
large and the departments must all be
looked over and considered. We would
suggest that you notice carefully the
hook department. all fresh new goods
| houyht within the past few weeks and
selected with great care. Moderate
| nrices is the motto. The handkerchief
I