Omaha daily bee., 1902-03-09
A STAUNCH HOME COMPANY.
Organized in Omaha; Differed by
~Nebrdskans; Investments in
Nebraska Securities.
THE BANKERS RESERVE LIFE
Has Demonstrated the value of
Building Up Nebraska InstItu-
lions in Nebraska.

b. II. Robson, president Of the Bankers
Reserve Life association, when interviewed
by a Bee reporter in the elegant h-me
office OF the association in the McCague
building, after showing with some pride a
dozen applications for new policies re-
ceived in a single mail, sad:
1--WE founded this company upon a theory
which | believed was sure to win. Having
been actively identified with life insurance
in the west for more than a quarter Of
a century, l saw plainly that the principle
upon which our people we're operating was
fundamentally wrong.
Life insurance companies are saving
institutions. The funds of these companies
are the surplus savings of their patrons.
They are not only the largest trust COM
panies in the world, but their earnings
and reserves belong to the policy hold
ers. They cannot honestly be diverted
from the single purpos, of indemnity and
kindred dividends.
Now, l saw from the reports of the De-
partment Of Insurance that Nebraska was
contributing 81 1900, 900 a year to non-resi-
dent corporations for a little over $500, OCO
a year indemnity. , In other words. while
benefciaries received 5000, 900, the people
at large were every year piling up 81, 2OO,-
900 In eastern money vaults, never to be
returned.
1T therefore occurred to me that the
prosperous, intelligent people of Nebraska
would see at once the Importance OF stop
ping this facilitating draught upon the
commercial vitality OF the state. There is
only one way to put an end to this state
Of affairs: Build up hom companies.
Therefore the Bankers Reserve was or
Ganized and 1t Immediately appealed to
our W people to aid In the purposes Of
its organization. The alien companies
quickly apprehended the danger and they
have unremittingly fought its progress at
every step.
Nevertheless, our growth has been
steady, rapid, phenomenal, our death losses
owing to the extraordinary care taken In
accepting risks. has been far below thai
OF any American company. We have passed
che 1000. 900 mark and last year we had a
premium income OF over 800 200.
The people have shown the appreciation
of the efforts of the management. OuI
OF the state is a source Of power and q
conservative element in cur progress and
= protection from imposition.
1--WE are very grateful to the loyal
people Of this state for their cordial sup
port and they will be glad to know that We
are reaching out into other states. By
the end Of the year 1902 we shall have
from IS, 900, 900 to Sc, 900, 900 at risk and 6
premium income OF 5000, 900. All our in
vestments are made in Nebraska; ouI
securities are deposited with the Insur.
ance department at Lincoln and we are
directly under the supervision Of the de,
partment.
II can give profitable employment to 1Ol
good underwriters. The company is
pronounced success. 1t is one of thu
financial forces of the state.
w wish to push its business with all th'
energy possible. We invite the continued
confidence and cooperation Of the peopl,
and we promise to merit their approva
month by month and year by year.
I'VE desire to engage ten special. genera
and state agents to organize three new
states. Will give active, successful pro,
ducers or experienced organizers goot
territory and extra liberal terms. Address
BANKERS RESERVE LIFE, OMAHA