The daily morning journal and courier. [volume] (New Haven, Conn.) 1894-1907, 1902-11-01
BRADLEY BROS.

iirst floor modern case which keeps the
cigars always in perfect condition"
BRADLEY BROS.
one Of the wealthiest men in this state.
connected with great financial institution.
was very emphatic as 10 this house. and
s@1d:
The attention of The whole grocery and
upat business Of New Haven county was
cGntered on Bradley Bros, November &.
1900 when they removed from Fair Haven
To their present site, 1NT-l09 Church street.
The brothers were rated at $15OO00, had
made great reputation, in fact had been
unusually successful Would the new ven
ture prove profitable. was the question eve
ryWhere. Less determined men than Eli
OF. Burton S. and Elford Bradley would
have been deferred from locating in New
Haven by theS tremendous competition.
knowing as thy did the high standing of
the firms, their business acumen and the
power OF capital. of course the Old heads
were set a-wagging, and all sorts of prog
nOsficati0ns were VInade Of dire failure and
inevitable ruin.
when. however, the sales increased. as
constituent and admiration took the place
of apprehension and diStruSt. Bradley
Bros. had IN no way been inundated.
They had carefully weighed the chances
and considered the opportunity favorable.
They knew that they had abundant capital,
that their axiom had always been Quality
first and the lowest living profit after
wards, and that the location on Church
street could not be surpassed being where
the electric ears stop. bringing people from
all parts and thousands passing daily.
They were aware that their past sue
cess had been owing to these principles,
and they believed that with the energy and
activity they possessed, combined with
their knowledge of the business, they could
court the sPverest competition and succeed
anywhere. | understand that their success
has been much greater than anticipated,
that every month since their sign was
placed above the doors their sales have in
creased, the figures for the ilrSt twelve
months having been $4,000 and for the
twelve months ending September LIST, 1902,
SEQ, 600
ut is my opinion that the enviable posi-
ton of Bradley Bros. is owing to hasing
fixed rules; their customers had to concur
with these. and they never deyiatpd from
Them Although now in years. what would
be considered by many advanced, yet Bur
ton Bradley. born on the farm In Hamden
In 1912, where the name Of Bradley has
been household word from its settlement,
and Elliott and ElfOrd ttwinSl. (there is
probably not Il similar instance in New
England of three brothers, and two of the
same age, being in business tOgetherl, born
in 1915, have, with their powerful eonsti-
buttons, many years of life before them
Many think to-day thar they are doing the
work Of six men. Four O'Clock In the morn
Ing. frequently finds them rising from their
uCuSs anu TN u CIUCh nj ulHuI sees them
reluctantly seeking that repoSe which tired
nature requires"
A most prominent official of the New
York, New Haven & Hartford railroad
satd: Bradley Bros. make very strong
combination, and their course of action
when they engaged in business in Fair
Haven in November, 1866 has proved them
to be leaders. They are of such nature
that If their meats and groceries fell short
of their expectations at any time, they
cnI1't mnEu a ca Ia q
them TO their large constituency of custo-
merS and friends. Their whole hearts are
in the business, and in the next five years,
| believe, they will place chapter In the
! history Of this house never dreamed of by
the most sangutne. Men with not half the
ability manifested in this concern have in
the great centers of population. such as
New York city, Chicago, Philadelphia,
| Boston, etc. made immense fortunes
Said another gentleman, "0na impor,
! tant point has been omitted. Bradley
! Bros. are practical men. are not only eX-
| perts in the financial, the sales and buying
departments, but are skillful in everything
| pertaining TO meats, from the slaughter of
the animal to the placing of the article he
| fore the customer. All three can slaughter
| II necessary.
THE public endorse in the strongest
| terms their meats, and they have annuaIly
Increased in popularity. They sell Sperry
| 4 Barnes ham and bacon, aud take pleas.
| ure In referring TO this substantial house
| Bradley Bros. consider this most ably
managed enterprise, and that its great rep
utation has been secured by furnishing
hams and bacon in all the markets to
which 1t caters, unsurpassed"
prominent lawyer thus expressed him
self: Il know Bradley Bros. personally.
! was Influenced to trade with them
through my wife, who purchased our
meats. and who invariably tests every new
enterprise In New Haven. Bradley Bros.
both as to quality and price, gave her per,
| feet satisfaction; we are permanent custo-
mers in meats and groceries and have
never had occasion for a complaint In
poultry, which ] understand are secured
! principally from neighbOrlng farms. and in
corn-fed native salt pork and In sausages,
Bradley Bros have no superior In the Uni
| ted States and ii would take the strongest
evidence in our family to alter this optn-
ion. The pork, understand, is first out In
| September The sausage for the winter OF
1o00-190l had not obtained footing, but
for the winter of 1901-19O2 the trade de-
manded 100 pounds daily, being an in
crease of 900 per cent over the previous
year. The firm. I understand, expect n
phenomenal increase in sales as to this
popular article