The Savannah morning news., 1902-11-29
HOLIDAY SHOPPING.

as
announcements from day to day. in the
advertising columns of the Morning
News call attention TO the near ap-
proach Of the holiday season. y 1t is
wisdom on the part of the holiday pur-
chaser to make selections as. early as
possible after the opening of theahOli-
day shopping season, for the very ex-
celIent reason that stocks are then
fuller and fresher than they viii be a
week before Christmas, the salespeo-
pie have more time to assist in Sc
Z Letting what is wanted and the pur-
I chaser has comparative leisure for the
/ examination of the articles proposed to
| be bought The holiday shopper who
I goes about the business early not only
\ has the pick of the offerings, but is
| pretty sure to be sa tisfied in the end,
I while the belated shopper must fret
and fume in the hurry and crush of
\ the last days before Christmas. must
! take the leavings of more discriminat
| ing persons. and almost inevitably
! comes out of the buying disappointed.
There are always more novelties and
! season than late. Nothing is TO be
4 gained and much is to be lost by post
/ poning the shopping for Christmas I'M
til the last possible moment. The pres
emf is not "a day too early to begin
with the preparations for the happy
holiday,
The amount of money spent by per-
sons living in Savannah each season
for Christmas goods is very large. 1t
runs into the hundreds of thousands of
dollars. The very great bulk of this
money ought to be kept in circulation
at home, by spending it with Savan-s
nah merchants. There are some few
persons, that are not amenable to rea-
son, who insist upon spending all of
their Christmas money NSss%ay from
home. notwithstanding their incomes
are derived from Savannah sources.
They feel they must have a New York,
Philadelphia, Paris or London
mark on their packages. 1t is
not worth while to argue with
them, since they are lacking
in both civic pride and an appreciation
Of their sources of revenue. Happily,
however. such persons are relatively
few and the number of them is be-
coming smaller year after year. There
are, however, many other persons who
send their money to- other cities for
holiday goods not to buy a trade
mark, but because they imagine it is
cheaper to do'so, If they could be con-
vinced that they can buy as cheaply
here as elsewhere they would much
prefer to spend their money at home.
1t is to persons of this class that we
would say a word, viz: Give the home
merchants a chance to show what they
can do. Let them have an opportunity
of filling your orders; then, if they
can't do it, they will have no just rea-
son for complaint if the orders are sent
elsewhere But they, are entitled to
the opportunity. They furnish employ
ment to great many persons. They
are large taxpayers. They are public
spirited citizens who never refuse to
lend a helping hand to anything that
is for the good of the city. Their time
and their money may always be count
ed on in any meritorious public move
ment. The profits made on, their bust
ness are put into circulation here, to
the advantage of the whole commu-
nifty. And not only all of that, but
they are here to do business in compe-
tition with others markets; which
means they are prepared to sell as
cheaply as anybody else. all things
considered. They do not depend upon
sentimental reasons to bring people to
their stores; they are prepared to offer
solid business reasons in addition to
the sentimental ones.
If every Savannahian who can pos
sibly do so would make it a point to
! patronize Savannah merchants only
this holiday season, and set about do
ing it right away, we should have an
exceptionally merry Christmas and
! prosperous New Year