The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1902-03-31
PROGRESSION.
The State Journal Purchases
the Best and Fastest Press
Ever Sold to a Newspaper i'm
Kansas.
1T WILL BE A GOSS.
Made by the Same Company
Which Has Constructed
The Best Presses Now Used by
the New York Herald and
By Various Newspapers in the
Largest Cities.


been made in this paper for some time
had not an esteemed contemporary Sun
day morning kindly seen fit to publish
an item to this effect. 1t was supposed
that we would not be scooped oman item
of this kind by any of our esteemed
rivals in business. The matter was I'M
derstood to be a secret, except to those
connected with the paper, and W. re the
information might leak out.
The facts are that the proprietor
few weeks ago purchased the best, hand
soonest, fastest and most complete piece
of printing machinery ever shipped
into Kansas. The press is now building
by the Goss Printing Press company of
Chicago. and will be installed during the
next ninety days. 1t will print eight
page papers at three times the speed Of
the present fine, fast press and will
print twelve. sixteen and twenty pages
at one time fifty per cent faster than the
present machinery will print eight
page papers. The Goss Printing Press
company is just now constructing for
the New York Herald two of the largest
printing presses in the world. The
Herald already has several Goss presses.
Two years ago the State Jour
mai made an experiment of
printing sixteen pages on Sat
ur1ay; from week to week it was an
nounced on Friday that a double num-
Der would be printed on the following
day. The feature finally became per-
manent.
The present printing press used by
this paper is one of the very best
pieces of machinery of its kind in the
country; it is doing excellent work and
is in first-class condition. but it will not
inr ciXf af
two years we have been compelled to
print half of our Saturday edition Sat
urday morning, the other half at the
regular hour at which time a special
force has been secured to insert or
stuff the papers by hand This work
will now be done by machinery and all
of the sixteen pages on Saturday will
be printed a / one time and our regular
eight page daily edition will be pro-
duced at g speed which will enable us
to go to press later and get out earlier
for our readers.
1t was not the intention of the State
Journal to make any boasts in advance.
We preferred to let the press speak for
itself when it was put in.
1t might be stated in this connection
that the circulation of the State Jour
nal in Topeka, as well as the total cir
nine months ago when there were but
two dailies in the city. The advertising
patronage is also larger. The subscrip-
ton price of the paper has not been adj
vanced for many years, neither has the
advertising rate to our largest advertis-
ers been changed for over five years,
Notwithstanding the fact that the ex-
penses of the paper in that time have
increased more than thousand dollars
a month.
The theory upon which the Journal
has been printed is to get out the very
best paper possible for the money and
to give our advertisers a continually
increased value in publicity for the
money they pay. relying for the great
increase in expense upon an increase
of the volume of business. We are
pleased to see that that theory has
proven correct in practice and that our
patrons, both advertisers and sub
scribers, we'll know they have been re-
ceiving larger and larger returns; they
have been given these benefits with
out the addition of a cent to the cost
of the paper by the week or the adver-
Using by the inch.
The fact that no competitor has been
able to come into this field without
more for advertising in proportion to
the circulation proves the statement
that the charges of this paper have
been more than reasonable and the
low rates only possible by reason of
the large patronage which the people
of this city and this state have given
the paper.
In appreciation of this business the
State Journal in the face of most stren-
uous efforts upon the part of competi-
ton to induce us to advance prices,
rates have been kept down. In this way
hundreds of dollars have been saved to
the patrons of newspapers in Topeka
and today every advertiser and every
subscriber is receiving a wonderfully
amount more for the money paid than
they received years ago when the prices
We're just the same as they are today
In western cities the evening paper is
essentially the paper, the most widely
read. It goes into the homes of the peo-
pie. into the Offices and stores and its
news is bright and fresh and entertain
ing during the evening hours when the
leisure and inclination to read the news
of the day.
We do not mean to say by this that
there is no field in Topeka for morn
ing paper. because there is a good field
and it is we'll filed by the contemporary
which has just kindly "scooped'' us on
the announcement OF the purchase of
new printing press
In this connection we might say. as
an advertisement. that the present press
will be running every day. except sun
cay, il this Office Tor the next few