The Savannah morning news. (Savannah, Ga.) 1900-current, 1902-09-02
From N. Y. World. Thursday, Aug.
81, 1902.
A RIVAL 10 CARNEGIE.
Cash Awards to the People Instead
of Libraries.

Cash Awards to the People Instead
of Libraries.
Andrew Carnegie. scotchman.
American and philanthropist, has
given away millions to build Libraries
that the people may be benen -cl. III
to few months ago he stood without
a peer. His philanthropy was of the
peculiar kind that only a man With
Il tune similar to his own could in
dulge. But from the serried ranks of
business comes a challenge to Car
negie liberality. 1t is mild bid in
it's way, but possessed of all the fer
vor and intensity of an honest bust
ness purpose, and in it's benefits to in
dividuals even mightier than any gift
of the worthy Scotchman. Carnegie's
have not been direct awards to the
people; those of his rival are.
Carnegie might smile if he were told
his generosity had been rivalled by
the American Cigar Company. But if
he were informed that this company
had decided to disburse $142, 500 among
it's patrons it would furnish him a
theme for serious thought. That is
why the American Cigar Company is
engaging in this specific bit of philan-
thropy. 1t wants the American public
to think. 1t wants the world of COM
merce to study we'll this carefully de-
veloped model of energy and business
enterprise. Both classes of thinkers
must ponder over such a challenge to
success.
Cigarmaking is by no means an oc-
cupation devoid of improvement. The
American Cigar Company has shown
this, and it is adding to the mass of evil
dence every day. The public has no
argument against this assertion. 1t
knows the various brands of cigars the
American Cigar Company proudly re-
fers to as its record of achievement
in a popular field as the best and larg-
est selling brands of cigars in the
world. These various brands the
American Cigar Company made to
satisfy the taste of every smoker seek
ing high-grade smoke at five cents
are the Creme, Childs, Cubanola, Flo
rodora, etc. There is more than five
cents worth of value in every one of
them.
There are a very large number of
these cigars sold. There can be more
sold. The American Cigar Company
is willing to give $142.5OO to stimulate
this sale.
1t wants the public to think how
many cigars bearing a tax of SO thou
sand the United States will collect
taxes on during the coming month of
December. And it will pay $142, 500
to. these thinkers next January.
This is the acme of business pro-
gressiveness. To step across this line
is beyond the power of any organiza-
ton of business people, save that of
the American Cigar Company. AS yet
there has been no one to even share
position with this company
There can be no doubt of the pop
ularity of such an enterprise, for peo-
pie all over the country are showing
an interest that means something. En-
thusiasm of this sort betokens good
for those toward whom it is aimed. In
this case the American Cigar Com
pany is the bulls eye of the target
The people, of whom there will be 35,-
21S, will benefit handsomely by the
plan, and the American Cigar Com
pany will be glad to see them prosper
This opportunity will furnish many
man the means for esta blishing a
library of his own. a home of his own,
or the foundation of a business of his
own. Andrew Carnegie, philanthropy
list, may find food for thought in these
simple truths .-ad.