The Saint Paul globe. (St. Paul, Minn.) 1896-1905, 1902-10-04

chase of the Preferred Stock S
To those who are at all familiar with the shoe or
leather trade it is well known that have been
of the largest well most successful, manufac-
turers and retailers of mems Goodyear Welt (hand
sewed process) shoes in the world. The upbuilding
of the business has been my life work. L have been
emnenty successful creating business that is per-
manent and beyond injury in periods of business
depression. zes4ssssstsasssa2a Fs@st
The W. L. Douglas Shoe business is established on
entirely different plan from that of any other shoe
concern. The system of manufacturing enables the
manager to determine every day whether the shoes
are being manufactured at satisfactory profit. II
anything wrong should occur in any department of
the factory the system informs him where to find it,
and it is stopped at The Douglas system also
guarantees full days work every day. which keeps
the manufacturing expense at minimum.
The Douglas product is marketed in original
way producing quick returns and very small losses.
The method by which the goods are sold has made
and towns in the United States. The business is
secure against any ordinary competition.
The business has been steadily advertised for
nearly twenty years, and the quality of the goods
kept up to the highest standard until W. L..
Douglas shoes worn by people in all stations
of life than any other make.
The steady call upon the dealer for W. L. Doug
las shoes insures large and increasing business
The GA retail stores in As American cities, owned and
operated by me- take portion of the factory's pro
duct. This is all spot cash business also sell to
the retail shoe dealers throughout the country hay
ing usually but one agent in a town.
3 Thus, in selling the product of the factory
ASo"AA
shoe dealers in towns and cities where have no
store, keep the factory constantly employed, turn
ing out 744o pairs of shoes per day. There has been
change in the selling price or terms in eighteen
years. the dealer always making the same profit,
thereby buying with confidence The short credit
allowed prevents the dealer from getting overstocked
NV object in disposing of half-interest in the
business is primarily that it be perpetuated and
tended The name, W. L. Douglas, which is accepted
everywhere standard of merit has been applied
principally to mems Goodyear Welt (hand-sewed pro-
cess) shoes. 1t well be applied to all kinds
and prices of MEMS women's and childrens shoes.
There is practically limit to the possibilities of
extending the business.
The business has always been immensely profit
able Were nv only aim to accumulate money, this
stock would not be offered for sale. The perpetual
ton and extension of the business by the infusion OF
new interests into it is my chief desire
There has not been year in the past twelve
when the business has not earned in actual cash
much more than an amount necessary to pay seven
per cent annual dividend million dollars and
the past four years the business has than
doubled and is still growing.
began the business in Broczton in small way
e6 years ago. and from time to time have increased
it, until at present business amounting to nearly
SIS. 100000 annually is transacted.
AS an evidence of the prosperity of the business,
| Stock is Now Ready for Issue,
Any investor desiring furthur information is pri
at the Office of the company at Brockton, Mass VIII
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