Omaha daily bee., 1902-08-03

.0 W MANI Sup
IQGNS0I The output at first was less
- than 500 boxes a week. Nowadays
1t is over 10000 boxes.
That means that in six years the sales Of
Diamond &c" soap have Increased twenty
fold.
The showing is a most extraordinary one
and has never been e%qualed, 1t proves that
the public is always ready to welcome a
new article-if It has merit and is vigor-
ously and persistently advertised.
Speaking OF advertising, there is an in
teresting story connected with the publicity
end Of Diamond &C" Evidences Of the
aggressive policy which is behind 1t and
which has guided II to success are every
where apparent. No matter where you 60
Seattle or San Diego, FL Psso or st. Paul,
San Francisco or Spokane-you will speedily
realize that Diamond &C." like a certain
amous colored lady, lis in town" I'm
mense wall signs, exploiting its virtues,
greet the wayfarer in almost every town
and city west of the Mississippi. Bulletin
boards line the tracks OF a dozen different
railroads. More than a thousand news
papers proclaim to the world the reasons
and very good reasons they are, too-why
the brightest housekeepers in the country
use Diamond &C" soap.
In these and countless other ways is dis
played the faith which its makers have In
Diamond &C." They know that IL Ia good
that once tried II will be used again and
again and again.
A big factor in the success Of Diamond
&c" soap Is the premiums which are given
in exchange for the wrappers. The idea of
giving premiums is not original with the
Cudahy Packing company, but that concern
has distanced all competition in the variety
and value Of it's premiums. AT the premium
department at South Omaha, as we'll as at
the premium stores In Omaha, Kansas City,
Denver. Des Molnes, Minneapolis, Salt Lake
City and San Francisco, no less than 500
different varieties Of premiums are in stock
constantly. These premiums range all the
way from an aluminium thimble, worth per-
haps 3 or 4 cents, to a magnificent dinner
service Of Haviland china, the retail price
of which is $50.
1t is interesting to run through the let
ters which reach the premium department
Ct the Cudahy Packing company daily.
They come from everywhere on the map and
from many a place not on the map. They
express the writer's desire for every article
that can be imagined-Turkish towels,
games, books, dolls, rings, sleeve-links.
watches, purses, mirrors, playing cards,
clocks, scissors, nut picks. salt and pepper
sets, knives, ink wells. pillow covers, china,
curtains, opera glasses, hair brushes,
carvers, umbrellas, mandolins, cameras, gull
tais. violins and a hundred other things OF
utility and beauty.
These requests receive prompt attention
and It is the exception that they are not
filled the day they are received.
When II comes to making and marketing
a superi.r g ade Of soap, a concern like the
Cudahy Packing company has an immense
advantage over an establishment which
males soap and soap only. In the first
place. It can always depend upon obtaining
an abundant supply Of raw material OF the
very finest quality. In soapmaklng good
ma .erials are everything. Improved faciil-
ties are important. but good materials are
still more important. The Cudahy Soap
works has both. II also has the advantage
OF having in It's employ men who have had
years Of experience in soapmaking and who
have helped to bring to their present popu-
larity several OF the best known brands Of
soap on the market.
Here perhaps is as good a place as any
other to say that the Diamond &c" soap Of
today Is very different from the Diamond
&c" soap OF 1896. The latter was a
creditab'e article for a new concern, but 1t