The Middleburgh post. [volume] (Middleburgh, Snyder Co., Pa.) 1883-1916, 1902-03-06

Nv UuulIIJl
The "News" Of this place last week
published . criticism Of a booklet issued
from this Office. The criticism was
taken from the Mail Order Journal,
Chicago. The sentence containing the
words "anxious by" represents typo
graphical error and should be tank
iously", which should satisfy the most
august grammarian in the country.
Nothing has been said in these columns
lup to this time concerning the cores
pondence school for teaching the art of
advertisement writing which is pro-
posed to be established in Middleburg
for the reason that the plans had not
Iyet been fully enveloped. If our COR
Temporary had really intended to bene-
ft the town by his announcement, he
might haye had a copy Of the booklet
which would have opened his "peep-
es.n
advertising Is one of the real prob
lens of the business world and to-day
every successful business If any pro-
| portions owes its success to the careful
planning and operating Of good, live,
energ tic campaign. The need of care
lal, considerate thought and business
ability has called for special education
alops the lines ofdoing successful work
Ia writing and planning advertising
matter. Only the narrow-minded can
stoop to the shameful pitfalls Of propo-
| Qting adverse criticism TO budding
enterprise Of his own town that bids
f.4ir to be known far and wide in every
3wn and hamlet in the United States,
Md who knows perhaps to foreign
countries, as America is far ahead Of
the Orient In advertising ideas. On ac-
count Of the disgraceful repetition Of
the shoe factory episode, the PosT
deems it duty to explain to its read
ers the plans and purposes Of this new
enterprise for biiddleburg. Advertis-
ing is not fake, but real genuine
business problem. Men like John
Wanamaker and other successful ad-
vertisers have learned the art of doing
1t successfully. Too many advertising
ship wrecks have been strewn on the
sands of time by men who should have
taken such q course of advertisement
writing as we propose to give and are
giving now to the men and women who
have already enrolled for that purpose.
Middlehurg is not as large as Chicago
or New York or Scranton, the home of
correspondence schools, but just as
good work can be done right from here
as from the largest place in the world.
The little town of Kendallville, Ind,
is known far and wide over this coun-
try, because of two enterprises that
started as small as we do today. The
The one Is a table for a sick bed and
the other wind pump, some of which
are placed at farm houses in this very
county. When Fred. f. Macy began
to make furniture in Grand Rapids,
Michigan, that town was not known
and had not even a place on the map.
To-day Grand Rapids is the largest
furniture manufactu ring town in the
United States, and Fred. E. Macy is
the king of them. In his business house
alone there are employed no less than
fifty typc-writers busily engaged in
answering letters and the furniture he
manufactures can be found in every
town and city in the United States.
Mr.. Macey started at the bottom.
We haye taken the pains to examine
every ad writing course offered to the
public and we desire to say without the
spirit of boasting that the one that goes
out from Middleburg, Pa, is the most
complete and the most exhaustive Of
fered to the public. We openly chal-
lenge contradiction to this statement.
The course consists Of SO lessons care
fully prepared SO that any one any
where on the face of the globe can take
up and complete as successfully as
though the student had personal in
struction at school. Each lesson Is
worked out by the student at his own
home and sent in for personal criticism.
The work il carefully examined and
completely criticised and returned to
the student. The ideas embodied in
these lessons have received the endorse
ments Of the best nd writers in the
country. And to show how they are
regarded by the best business schools
Of our own state we give below the