The Atlanta constitution., 1901-12-09
HONEST WHISKY CAUSED IT.
Great Business of the Kellerstrass
Company, of Kansas City, Mo.

That Honesty is the best policy in
business is proven by the remarkable
success of the Kcllerstrass Distiling
Company, whose trade has grown so rap
idly that il is simply a marvel To those
who do not know that this firms great
business is built upon the solid fouuda-
ton of absolutely pure and honest whis-
ky at fair and honest price. This
firm began with a small capital and it
gave such an excellent quality of whisky
for the price asked that men who We're
old in the liquor business foretold the
failure of the new company.
The idea OF giving four fun quarts Of
ten-year-old pure Tyc whisky for SID
and giving free with the order two sam
pie bottles. a corkscrew and q gold tip
ped whisky glass simply astounded the
oldtimers.
You can't give such good whisky for
that price" old whisky men said. The
profit is too small. 1t will not cover ex-
penses of advertising. boxing. shipping
and so on"
1t would not have paid if the Keller
strass company had miSrepresented the
goods and had filed their bottles with
interior whisky. looking only for q
large profit on the first order IL the
company had gone ahead on that line
they would have been wrecked long ago
on the rocks of adversely, as 50 many
firms had been before. because a Gus
toner who ordered once would never
order again.
Bat Mr. KeIlerstrass believed that the
public knew good whisky from bad. ana
thai ii would stick 70 The firm that gave
them always the best. His foresight
proved correct People who saw the
companY's advertisements and VINO gave
one sample order became regular Gus
toners Thousands upon thousands oi
families from Mainc % California buy
all their liquor supply from the Keller
strass company. ordering II IN ten and
twcnty-quart cases q save express
charges.
Il is the absolute and undertaking purity
of the whisky sold by the kellcrstrdsS
company that has built up its enormous
business. Not one drop OF aduItcrttlon
has ever gone into "a bottle of whisky
sent out by this firm. The company
owns ami operates its own distillcry. reg
istcred with the United States govern
mCnt, and the whisky made by 1t. after
being thoroughly aged I'm its own bonded
ware house, is brought in barrels direct
to the big shipping depot IN Kansas CITY,
is there put into bottles and shipped direct
to the consumer. This insures purity
ana gcnuincucss. This is the only COM
pauy i'm the United States that has its
own registered distillery selling direct
from the ulStillcrY % the consumer.
other companies ciaiH tp be distiiicr5
and advertise tnat faC5.
An idea of the maruitude Of the bust
ness done by the kclIcrStraSs DiStllllng
Company may be had from the following
The company bottles 40 barrels of whis-
Ky every day, the entire product of the
distillerN Each barrel holds about -
gallons. When the barrels are filled
originally at the distillery 80 gallons are
put i'm each one. but they are then stored
IN the aging house for from to 10 years.
and i'm that time eVdporats)n reduces the
amount To about % gallons. all the harsh
oils having gone. leaving the whisky old
and mellow as ripe apple.
The Eelcrstrass Distillng Company
Tor n for IsHI