Lyon County times. [volume] (Silver City, Nev.) 1874-1907, 1901-12-28
OUT or TINE ORDINARY IN ADVERTISING.


going to still further irritate his
brethren i'll trade. He advertises to
open any original bottle of the we'll
known patent medicines and sell
two, four or more ounces at the pro-
portionate price of full bottle. For
I an explanation of this novel method
of merchandising he claims that
there are many people who would
like to try some of the largely adver-
tised remedies but who do not feel
inclined or able to purchase full
bottle of the preparation. SO to please
his patrons he will break the seal,
uncork and dispense any amount OF
any proprietary called for. The first
days experience with remedies on
draught WAS quite satisfactory to
him and his customers seemed to
take to the innovation.
An oyster house in New York City
keeps a crowd in front of the show
windows from morn till night with
six active little turtles. Kach reptile
has letter painted on his back, and
a big sign above says whenever the
turtles get in row so that the let
ters will spell the word "Oyster,"
every man, woman and child in
front of the place may have a hot
milk stew free. Like all games of
chance, lots of people will wager a
dollars worth of time endeavoring
to win a fifteen cent stew, and the
oysterman says it's the best adver-
tisement he ever had.
A clothier in Buffalo claims to have
! hit on an idea in advertising that
works well and pays him in two
ways. He got out an illustrated
placard and instructed his man post
ing them to give due bill for 81 to
the proprietors of the small shops
who would agree to keep them hang
ing up uncovered for three months.
The due bills were made transfer.
able and over 900 of them were turn
ed in within the first quarter selling
over $1,000 worth of clothing.
A restaurant keeper in New
England city accomplished a neat
stroke OF enterprise by offering a
prize of IS to the lady making the
best-looking pumpkin pie. During
the contest the sidewalk in front of
his place was piled high with the
golden gourds and the show Win
dows held the unique and tempting
exhibit. zach pie entered was num-
bered and all patrons of the restau-
rant had vote on their choice. The
| result of the contest was most graft
flying to the originator of the scheme,
as he received nearly 400 pies and
made over twenty-five new custom
ers, and all at an expense of S. for
the prize and So for pumpkins.
To be timely is what counts in
window displays as well as adver-
tising catches, and the Albany cloth
ier who rugged up "A ferce-looking
dummy in "A gaudy East Indian
masquerade costume and labeled it
"a Bulgarian Brigand" was abreast
with the click of the cable. To rep
resent the captive missionary he
placed alongside of the make-believe
mischief maker big slab of marble,
marking on it the one word Miss"
Every one seeing the exhibit could
easily guess the rest. And to aid the
cause he put in the window an ap-
peal for help, stating where sub
scriptions could be made.
The manager OF the play "Kvan-
geline" this season en- route will
liberate 100 toy balloons with tag
attached to each one calling for a
free admission to the theatre where
the piece is produced, and he will al
80 offer prize of S2S tor the best
conundrum to be used by the COM
edians on the stage-decision to be
announced on the last night of the
engagement. In Boston over 700
gags" were sent in, and, as would
be supposed, the house was packed
on the night the $25 was awarded
Printers Ink.