The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1901-04-08
in AID Of
STREET BOYS
Anew Scheme to
Assist the
Brigade.
ADVERTISING
AND CHARITY
A tournament of Business Firms
at Public Hall With
Gate Money.

| The friends of the Boys Brigade want
to raise money for it by means of what
they call an Advertising Tourney-that
is TO say, business firms will occupy the
stage in a public hall, telling or singing
or performing about their wares, and
the gate money will go to the Brigade
A friend of the enterprise sends this
paper the following letter:
! Editor Advertiser: committee of
| business men of the town whose names
viii inspire confidence have eyol7el an
idea, which, until some one gives il 4
better name, we will call an advertising
Tourney" There is no such thing as q
County Fair" in this country--in fact
no way of bringing goods. novelties etc.,
| before the public, except in the Stores
and in the newspapers; no mechanics
fair" no industrial shows, no exhibit of
any kfnd-so that woman may see how
one can freeze icecream without turning
a crank or a man can see the latest
! thing in bicycles So the Advertising
| Tourney is in point. Every merchant in
Honolulu will welcome the opportunity
! of presenting MS goods (perhaps not the
goods themselves) in an attractive man
ner before the buying public. Most ev-
cry one of them advertise in the news
! papers in some fashion or other, but
| there are ways to supplement that
method which are quite worth while.
| Imagine a large hall--the committee
desire to wait till later before saying
where-capable of seating the largest
number of Honolulu's buyers possible.
They'll be there, too" says the COM
mittee, for in the first place there viii
! be show-a contest of wits, if you
/ please" On the stage a certain limited
number of business houses viii have their
chance to present themselves before the
Ipublic-say, perhaps five minutes. It will
! take brains to use five minutes profltably,
but Honolulu will be equal to the occa-
sion-it may be by some spectacular or
pantomime, enlivened by a topical song
perhaps. If there is a new line of goods
to exploit, what better way of making
an impression on the public mind which
will last longer than the goods? OF
course, good-natured rivalry will result
in some bright burlesquing of rival prod
ucts; any way the Stunts as the boys
will call them, are going to result in as
much fun the Honolulu public has
INDUCED in for many a day. Nor is
that all; the people who are there to
see the bright presentation of the ner-
| it's of the goods are the ones who will
go out and do the purchasing after
wards. The committee on award (be-
cause the public will want to know what
! firm may be said to have put the most
gray matter into the "Tourney') VIII
probably consist of the most discriminat-
| ing and accomplished set of ladies whom
Mr.. G. 2. Wilder and Mr.. Dillingham;
can secure for this and other matters
requiring judgment. You see it is to the
ladies, any way, that merchants must
make their appeal to a very large ex-
tent. They are the large buyers in many
! lines represented in this City. A prac-
teal diffcuityl Aye, here it is: This
| is to be held in the evening and time
will permit of, say, only twenty such
presentations on the stage How are
you going to compress Honoluiu's hun
dreds of business enterprises into TWEEN
| typ" TT can't be done" True, and If
| these gentlemen can't find way to
stretch the performance over two nights
and it doesn't appear at all practical
/ to do so-they will have to arrange some
! fair method whereby there can be COM
petition for the privilege of appearing in
such a program. The committee con-
sisting of Mr.. j. p. Cooke, Mr.. Gait, Mr..
Single, Mr.. Harris (of Levers and
| Cooke have considered an auction the
fairest method of procedure, but may be
| depended on for further particulars la
ter. However, it is understood that they
| do not limit the number of advertisers
tn the above mentioned except for the
stage contest only. There are to be
! booths, "side shows" some one will call
| them, where many can have floor space
on some equitable basis; this may in
volve an upset figure for given amount
OF space and an auction to secure choices
as to location. If Mr.. Dillingham's
! ideas On this subject are followed Gas
! IT is understood they will be) there will
be fun galore, as well as some most cap
tiyating advertising. Of course Ii is to
/ be presumed that each firm may use It's
space as it pleases, but the thought is
that it will pay to make ones name
(and after that, ones goods family by
word as a result of good -humored witt
cism and pointed by-play. Think of the
opportunity of the "dailies" N this con-
nection-the afternoon up against" the
morning journals.
OF course, in show of such a char
acter, the public who have paid a rea-
sonable entrance fee for the the enter
tainment of the thing, have carried away
more than they paid for 1t is gued
that the stimulus to the general bust
ness of the City will not be inconsider-
able. Many a man will go away with
the idea that it will pay him to fill his
contracted space in the daily papers
with more than This s-cce is reserv-
| ed for Blank & Blank (and other SINH
lar BLANK" blankness), and will look
perhaps to better window displays.
| 1t is already reasonably assured that
the Honolulu merchants will take kind
lly to this scheme, and the only ques-
ton Is now, how to get into the stage
contest and what man In each business
house is the best man to work up the
most creditable original schemes.
Whether the committee can find a way
to "Iet i'm all that are interested. is
their problem-for who will care to stay
out?
The Advertiser contained a very good
account in one of it's recent issues of
the needs of the Boys Clubs and why
they deserved the support of this COM
munity, but hope will open It's columns
to further explanation as to the aims of
this organization, and will gladly fur
Their the advertising Tourney" r.
FAKE HAIR PREPARATIONS