Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1901-05-24
Pixies !eethaehe Drops Cure Ia One Minute.

er ana costs very little more than
freight. IT is necessary to be sure that
one is conforming to the many regula-
iions applicable 10 second class mail
which are constantly being added 10 by
new orders OF the postmaster general A
ma saZne started not long ago, omitted to
print on its cover any intimation that il
WAS to be issued monthly, with the result
that the publishers had to pay the full
postage on the mailing Of nearly hum
drcd thousand copies, and IL was only on
an order obtained from Washington that
the difference between ii ana second class
rate was refunded-a matter of several
thousand dollars.
a single article in magazine will
sometimes sell extra editions Of the num-
uer containing il. quite recently the ed
itor Of twenty-five cent magazine pur-
chased from an agent. for $3.50. an ar
ticlc by well-known Engishwoman.
which was also to appear in an English
ma gaZine. II had been previously declined
by two other editors, and when it was
published it aroused no live comment in
he newspapers. Three weeks later the
English magazine containing the article
was published in London and set all Eng
land talking. The London correspondents
OF three New York morning newspapers
spoke of il in their cables and made gen.
erouS quotations from il. which the edi-
tors of these papers printed, unaware
that the article had been copyrighted and
printed in an American magazine! with
in few days over forty thousand copies
of the American magazine were sold,
solely on account OF these dispatches.
The advertising manager of a maya
zine is n clever man and he draws a large
salary, between 5000 and $l2.WD q year.
Bat during tie first year Of its existence
a magazine procures very little advertis-
ing. Nearly All of the big adVe rtisers.
when making their appropriation, refuse
to consider any magazine which has not
been in existence a year And this Is
fair \ year is moi too long a time in
hich to prove to the public whether or
not permanent success is deserved.
The two most recent large magazines
| ventures are said to have been successful
not mean that a large amount OF capital
was not necessary to start Thorn. Sup
posing that 4 magazine costs $1,000 an
issue 10 produce ana its resources are sur
iicicnt fur twelve issues $4,000, more
than half oft his may easily have been
spent on advertising. office expenses and
cost OF production before any receipts
come. The American News Company
does not pay for the first number of IA
magazine until the fourth number has
been delivered to them. and 50 on with
each succeeding number, so that in case
OF failure on the part of the magazine,
they will be protected against loss on re-
turns. suppose that lUh.@pJ copies OF each
number are printed out OF which IS -:
per cent are returned. tihis will be ex-
ccilent for new. untried masazine).
When the first number is billed upon pub
! LEGATION of the fourth, the returns of the
I first three numbers viii all have been
| charged against il, which will approx
matcly leave nothing to be paid III cash
Next month however there will only be
| ono months returns 10 he charged
! and from that time the monthly check
! will only vary according to the number
| of copies returned that month of preced-
4 ing numbers.