The daily morning journal and courier., 1901-12-04
AT TIE EDWARD VALLEY co.
HANDSOME NEW STORE TAKING ON
 HOLIDAY APPEARANCES.
A Description of tho New storo-Metro- politan tn Almost Every Detail-Its Many Attractions and COnvenionces- Tho Formal Opening Will Take Place Soon.

The handsome new store of the Ed
 ward Malley company on Chapel street is gradually taking on the holiday
 aspect, and in few days the great
 stock that has been transferred from
 one store to the other will be in place.
 The great crowds that are to be found
 in the new store indicate that the holi-
 day buying has begun, and those who
 enter the store for the first time are
 immediately struck by it's metropolitan
 appearance. It's massive pillars and
 broad aisles make the place look like
 one of the large New York houses, and
 the New Haven shoppers who have
 done some of their buying in New York
 really wonder sometimes if they are in
 New Haven or New York. Altogether three large aisles sweep through the store, the center one alone being l25 feet in length, larger than many stores.
 With this amount of available space the aisles resemble promenade. In- cidentally, the aisles give better effect to the interior, permitting plenty of el- bow room and an excellent view of the large store and it's displays. Standing In the middle of the three aisles and in front of the various stores will be found something dear to the hearts of all women-special bargain tables. On these tables each day will be displayed the special attractions of the depart ments, and the bargains accordingly will be a perpetual affair. On either side of the broad interior of the new store stand balconies built next to the wall and in front of myriad of shelves that reach almost to the ceiling. These balconies, which are new to the shop pers of Connecticut, serve good pur- pose, in that it makes a large amount of extra stock available and also that it puts the stock in the direct reach of the various departments. A brass railing will guard the balcony floor and color scheme will be put into use with light green. The balconies will be finished before many days.
 The Lamson cash delivery system will be put in in the new store. This sys- tenn is dependent on the force of elec- tricity, the racks being at the back Of the cases.
 There Is one improvement alone that cost the firm about $1,oOO this being the of four standards occupying a position on the border line of the new store and the old one at the point where there are a few steps. On each of these standards Is cluster of twenty lights, by a soft white globe. The front of the new store will be finished in just as elaborate a manner. AS soon as possible the present temporary fittings will be taken away and in their place will be substituted mahogany trim mings set off by broad stretches of plate glass. Behind this glass will be displayed the special attraction of the new store.
 Under the new management the gen. aral information desk, where the shop pers have been In the habit of checking their parcels and presenting their shop ping tickets, will be found at the rear 1f the linen court, in connection with the office of the secretary of the firm, George B. Johnson.
 The Edward Malley company has had 1 placed in the new building fine elec- ric plant, which will heat and light the store.
 The formal opening of the store has lot taken place yet, but will come soon, | n plenty of time for Christmas greet ng.