The evening times. [volume] (Washington, D.C.) 1895-1902, 1901-04-26

- - hfFf~hA NAF-H
It is saif that the biggest signboard in
the world is to be erected at Niagara
Falls. but for the credit of this CoUn-
try. let Us rejoice in the fact that it is
to be put up on the Canadian side
There is not much else to rejoice over
in the news, for the advertisement is to
be in letters which can be read from
the American bank of the river, and
viii probably call forth objureations
which viii be audible on the other side
This Is d little worse than anything n
the advertising line which has yet been
thought of Those who saw Niagara
years ago. before its mighty and awful
beauty was defaced by such con-
trivances, have reason to be thankful,
and to keep away.
Hereafter every visitor to the great
cataract Will be obliged to gaze. willy
nilly, on an advertisement of some
bOdy's pills OF cosmetics IN the back
ground Every photograph Of the Falls
which is taken viii advertise that aU
dacious end goddess money maker who
secured the privilege OF sticking his
name up in the face of nature in her
grandest and most Impressive aspect.
It is like going to hear an anthem in
Westminster Abbey and being obi iged
to listen. in the pauses of the music t.
a megaphone braying cut advice to bUy
a picture of the Poets corner-"photo-
graphs on sale at the door as you go
lout-ali the latest pictures of the choir
in vestments-don'tf fail to get oner' It
is ike climbing to the top of ST Peters
dome to find an advertisement of Bub-
bic Baking Powder pasted at the head
Of the stairs But there are some peo-
pie who would think it added interest
to heaven to have advertising posters
stuck on the pearIE gates.
There will come ( time when these
things will not be permitted, and we
shall be regarded ss race of cave
jewellers and yah5os to permit them
now The savants of those days will
construct our biIIb cards from fragments
which may be preserved. and novels
and plays will be written, in which this
unesthetic age will be beiabored as l.
deserves. When that time comes there
will be no advertising except what is
/ decent and seemIy, and people Will be
| able to admire the beauties of nature,
to ride in the street cars. and to stroll
! through the parks Of a beautiful city.
without having the prospect married by
| ingenious and fendish contrivances to
draw their attention to somebody :
cough medicine, or soap, OF face pow
der. But the peace of that day VIII do
US no good. for we shall be dead
What the folk OF this generation
should do is quite plain They should
labor stTenuousIy-and here is a case in
which strenuousness will be much
more valuable than when directed
/ against the innocent panther and
grizzly bear chipmunk, and prairie
I dog. Of Western wiIds-to have these
abomina tons Of advertising forbidden
by law The advertiser will not suffer.
/ He will simply be relieved Of an expense
! which does not add much, if anything.
/ to his income, for nine people out Of len
read a huge and inartfstic sign on a
dead wall or Il fence, and forget all
about it; and the tenth remembers it
with annoyance. There is no more need
for loud advertising than for the buck
ster's racket. and sooner or later both
viii have to go.