The Washington times., 1901-12-22
PROFESSIONAL sUBTLETIEs.
Tricks aud Devices Resartcd to for
Boominx Trade

The tricks Of trade or to put it more
politely and comprehenslvely. perhaps.
professional subtleties. are manifold. and
rarely acknowledged by those who prae-
tice them most successfully. Readers Of
that immortal work. "Pickwick." win re-
call the ways and means Tesorted to BIZ
those two lights of the medical profess
sion, Messrs. Sawyer and Allen. for the
development of their practice. and the as
| toni hment of the unsophistieated Mr..
/ Winkle at the mysteries of the art OF
medicine as unfolded to him by those gen
! tlemen.
The bottle which was left at half the
/ houses of Bristol by mistake, the beauti-
! ful expedient of always leaving the medf-
cine at the wrong house, the paying of the
watchman for ringing the night bell upon
his rounds; the boys rushing into church
at the most impressive part of the service
/ and summonins the two young practf-
tioners. with dismay and CONSERVATION
upon his yisage these and other artful
advertising devices may all be eIassed
under the general head of professional
subtletles. and serve to explain the mean
ing of the phrase.
Two young men Who started in the hotel
business some time ago out West. resort
ed to the following method for attracting
the notice of a discerning public. Sew
eral hacks and furniture carts were hired
and all day and far into the night. the
neizhborhood was startled by the evil
IDENTIFY constant stream of guests who ar
rived with immense quantities of luggage
at the new hostelry. Needless 30 say. as
!r tho case Of the Barrneeide's feast. the
imagino:y was soon supplemented by the
real.
Speaking OF professional subtleties in
connection with the hots1 BUSINESS recalls
proprietor of fashionable estani.s hment
in New York. whose apartments are very
extensively furnished, the carpet in the
dining room being worth fabulous sum
of money. The owner when he engages
walters. looks first at their feet and
shCuld these be large the applicant has
no show for the place All the walters in
that hotel have remarkable small feet,
and they have not the conventional shuttle
OF walters. either but step daintily-and
ali because OF the carpet
An economical trade device of like
nature. but having also a commendabiy
humane side OF IL. is the treatment oi tins
great English dray horses The men who
drive these splendid auimals-which are
such a surprise to American visitors to
London and the large English tOwns-lre
cautioned neither to use a whip nor ride
upon the van themselves. upon pain OF
Immediate dismissal. The men walk be
side the horses. who are treated with
every possible care and attention. the
result being @ breed OF cquiues that is
absolutely unique.
The device rescrted to by the uauG-
facturers of n famous backing for adj
vertising their wares when starring Out ia
business was notably clever. \ number %
men were engaged to make tour Of
the principal establishments for ,he sale
of that kind of goods in the British me
tropolis asking for the then unknown
backing and stoutly refusing all othNr
kinds. The result was an immense ord"v
for tho commodity. and the founding
Of the fortuncG Of the famous nanufac-
turers.