The Hawaiian star. [volume] (Honolulu [Oahu]) 1893-1912, 1901-11-26
A HUI TO ADVERTISE
COMBINATION TO EXPLOIT THE
BEAUTIES OF OAHU
Coming Gable Starts an Advertising
Feature-Practical Automobile Line
May Run to Waikiki.

assured thing, loval advertisers parti-
cularly those directly interested i'm the
tourist traffic by carrying or feeding the
visitors, are mapping out concerted
plans of action that promise to open a
field for the coming guest to send him
away no matter how short his stay, full
ly convinced of the manifold beauties Of
the Paradise of the Pacific.
The trouble has been hitherto" said
a prominent hotel man this morning,
that there has been a lack of concerted
action in the matter of advertising and
a lack of interest taken in the guest af-
ter he or she arrives here. If they stay
at the beach and ask for information
for further pleasures a trip to the Pail
or a drive up Punchbowl seems to ex-
haust the average information that
they can CLEAN from the hotel folks or
the casual informant. The fact is that
most of the folks here, even the old
kamaainas, do not realize the beauties
of the islands or of Oahu itself. The
volcano is of course one great attrac-
ton but, if other pleasure resorts IN
America and Europe had one 1.-THE of
the attractions that oahu possesses,
they would so exploit their advantages
that the other tourist haunts would
hide their heads in shame.
Look at our best scenery, there is no
effort made to get the tourist out to see
It, You need not force him into a car
riage against his will or make no pic
mic parties that a great many would
rather not join, but disseminate the
news of these places and pleasures and
you will have him asking to go and see
them
What are they? There are twenty
good tourist features at least that have
never been exploited. About all the or
binary tourist knows of as special to
Hawaii is the surf canoe and many of
them are too timorous to attempt it.
There are the wondrous fishes and
coral groves of the lagoons inside these
reefs that should provide an inexhausti-
BILE means of amusement. All you need
is a glass boat in readiness and verit-
able fairy land is on view any day or
moonlight night Then there are the
lochs at Pearl harbor, land locked with
beautiful scenery teeming with strange
fish, ideal waters for a sail In a yacht
or a trip in a launch, either of which,
with a good engineer or a skipper,
should be at the guests disposal.
Those waters are the envy of many
water loving visitor in the summer
and think what they mean in the winter
when other lakes and sailing grounds
are ice bound. There are beaches here
too where the turtles lay their eggs on
moonlight nights. a feature that has
been vigorously advertised as an attrac-
ton by certain Southern hotels in the
states. There is the fishing, the troll
ing, torch fishing and spearing, any one
of which would be esteemed alone suffi-
cient in another place to attract tourist
travel.
There are picnic grounds, diving
pools, waterfalls, drives along the wind
ward side of the island, shooting, all
ready good, and with preserving and
introduction of game possible to be
much better. Boar hunting, and wild
goat stalking could, with judicious ad-
vertising, be made as popular as the
famous mouflOn, the wild sheep of Cor
sica and Sardinia Make automobile
trip round the island. They build ma
chinese nowadays that can get over any
of our roads and hills.
But you must tell the tourist about
these things, saturate him with them
subtley not by pamphlets filed with adj
vertisements but by judicious means
which are too extensive to be used by
the individual perhaps but not so costly
when the community takes hold. If
tourists benefit the hotels and steam
ship companies they benefit the town at
large.
In other tourist resorts, everyone
bears their share in systematic adver-
Using and every one reaps the harvest
II is not necessarily the pamphlet that
attracts however dainty it may be. Too
often they are thrown broadcast into
the waste basket. One good book by
a popular author on Honolulu, bringing
| IN naturally the attractions, would do
! more good than a million booklets. Ma
gaZine articles on branches of the In
terestlng features with good illustra-
tons from photographs and sketches
are the great means to the end. They
seem initially costly but they are not in
the long run.
Some day there will be a sort of
Cooks agency branch down here that
VIII open up the islands and take the
tourists on a regularly laid out tour
which will include all the attractions
There are many of the weather. class
or visitors who abominate Cookies tours
but the latter will serve the purpose of
developing the places to go to-"
There seems to be general intention
among the merchants to combine forces
and capital and thoroughly exploit the
attractions of Hawaii along the lines
lald down above. Local places of in
terest will be made more available and
suggestions of launches and yachts TO
ne held at the service of tourists are
being considered. The movement has
not yet crystallized but the opening up
OF the cable has greatly helped to bring
matters along.
1t is almost an open secret that a pro-
minent hotel company has seriously
considered closing contracts with a
local firm that is exploiting automo-
bnes. not electric ones but carriages
whose utility has been fully established
elsewhere, and the probabilities point
10 the establishment of an auto line to
Waikiki without waiting for the deve-
lopment of the Rapid Transit. The line
will not necessarily be confined to
guests of the hotel but will probably be
strongly patronized by residents Of
King, Young and even Beretania streets
who will not be benefited by the cleo
trio cars apparently for long time to
come.
The matter of advertising may be
taken up in the Merchants Association
or there is talk of an advertising bu-
reau being established to supervise the
affair with an energetic and first class
man at the head.
Everything hangs on the cable
Should that fail to materialize the mat
ter will be dropped. There is a strong
realization of the fact that the people
who might build winter homes here or