The Providence news. (Providence [R.I.]) 1891-1906, 1901-11-15
Moger, tho Cheap Bread Baker,
Now In New York City.
After His Plant Is 10 Operation Hs Er-
poets 10 Sell 100000 Loaws Daily.
No Fear Of Failure

New York, Nov. 15.-Bernsrd II Kros-
er. the Cincinnati baker who says he is
going TO supply New York. as he now
does his home city with full weight
bread OF the best quality at two and one
half cents a loaf, exactly half the pres
ent price, was In the city yesterday at
He said last evening that he was per-
fecting his plans. and saw no reason 10
doubt that he would be successful In car
There is nothing impossible or partic-
ularly difficult about ~" he said. Bread
can he made and sold at fair profit at
Two and one-half cents a loaf for the
same weight and quality for which per-
sons I'm New York and most other places
are now. paying five cents a loaf have
neen doing N In Cincinnati. with what my
friends are kind enough to call success,
and there IL no reason why the same
thing shouldn't be done I'm New York.
In Cincinnati have figured that 81
costs me exactly two aud one-fifth cents a
loaf 10 make and deliver bread. | am
selling about 25ooo loaves OF bread day
there"
This would give Mr.. Kroger a net profit
or about S75 day lie says that when
his plant gets well under way in New
York ne expects to- sell 100000 loaVes n
day This would give him a net income
of $500 a day from the New York end
OF his business
II do not expect this to come all at
once. however" he said. with smile.
- am not coming here TO revoutionize
New York or anything Of the kind. i
have merely found out that | can make
and sell bread for certain price and
make satisfactory profit New York
Is good field, the best OF course. I'm the
suits OF my experience into practical use
most money.
There isn't any philanthropy about It.
although, as a matter OF fact IL is a
shame to charge FIVE cents for n loaf OF
bread That was the price when nour
cost barrel and now II can be bought
for S.s5. The difficulty about many men
not being able 10 sell bread any cheaper
Than they do H. because IL costs them
far too much 20 do business They are
employing old-fashioned methods, de
pending upon middle men 10 dispose OF
| their product for them and all that. ln
Cincinnati where have forty-two stores.
sell my bread direct 10 the consumers.
VIM thus have only my profit To pay, over
and above the cost OF manufacture /
expect TO do the same thing here--that
u. sell 10 the consumers direct. although
am not vet prepared TO say Just how |
propose doing H. That is matter /
SHAH take un tomorrow
II have already looked over seYera |
bakeries now I'm operation here. and shall
buy one OF them and enlarge it. but 1
shau not have 10 put very large capital
will be enough, I think. You see the
money is turned over 40 rapidly that less
Is needed than in most kinds OF business.
You buy the -four one DAY. il is baked into
bread and sold the next day. and there
YOU have your money back. with the
profit added
From the Northwest the freight ra te
TO New York is only five cents A barrel
higher than IL is TO Cincnnat. and while
rents are somewhat higher here. the cost
or labor Will be the same. There Is no
reason why my plan should not succeed.
They know i'm Cincinnati that ! am
giving them good bread as they ever
ate for exactly half what II used To cost
them ~ s-fa4t4el<- t4fe-best materia j,
and each loaf weighs a full sixteen
ounces, the same as the ordinary five
cent loaf. IL has been intimated here
that would have to adulterate my bread
In order TO sell Il half the usual price.
That is nonsense. Wheat -four is about
the cheapest thing ] could put in IL, so
there Is no temptation TO be other than
strictly honest and any one who buys
bread can tell whether they are getting
full weight loaves or not.
suppose those who are now doing bust
ness here should cut their prices i'm hale
when you start to operate your plant
was suggested TO Mr.. I<roeer.
THAT wouldnt bother me particularly
he repHed II know that most OF them.
With their present methods OF doing busi-
moss. can't make snCh cut without los
ing n great deal OF money | should GO
on doing as much business as possible.
and the public would get the benefit OF
the general cut. that's all