The times. [volume] (Richmond, Va.) 1890-1903, 1901-11-24
MILLER & RHOADS
new DRY GOODS STORE
One Of The Handsomest in
the Entire South.
COMPLETE AND UP-TO-DkTE
All the Modern Convenient
cesand the Departments
are Com pl etc
Throughout.

The dry goods firm OF ,lil!er & Rhoads,
who have just moved into thei- new build
Ing. Nos. 500 to 517 East Broad Street, and
pictures of whose interior are reproduced,
has had career of steady and uninter-
rupted growth since its establishment In
Richmond. sixteen years ago.
Beginning in 1855 in the store now occu-
tied by the Pals!s Royal. NO. III East
Broad Street. the business of the house
grew steadily year by year. untl in 1859.
Tour years after their establishment in
Mis- city, the firm felt the necessity of
s1ore comn,odious quarters.
Looking round for a suitable site. they
liked upon a location further down Broad
Street, and the building Nos. 500 and 81
East Broad and now Incorporated as
part Of their present store. was erected
Nor them by Mr.. John Boschen.
At that time. twelve years ago. this
Eas considered a very large store for
Sichn,ond
The business of the firm continued to
Srow, and about 1892 they found II neces-
tary TO take in the adjoining building, No.
tl3 and little later on No. SIT was also
tdded to the store.
Modern AND UP-TO-DATE.
While these additional buildings all help
I'd in a manner to accommodate the rapid
}y-growtng business Of the house, yet
from the nature Of their original constric-
kion and the imposs billy of making es-
genital alterations whilst active business
was absolutely necessary. in order to meet
the conclusion about year ago that 1t
Mas absolutely necessary in order to meet
The demands of their constantly increas-
Ing trade. that strictly modern and up
to-date store in every respect should be
erected, 1t being apparent that the store,
which had practically doubled its size and
rapacity since 1889 was not sufficient for
their needs.
Last spring they moved to the Masonic
Temple store. corner of Adams and Broad
Streets, as a temporary home, and the
old site was turned over to the contrac-
tors.
To-day this cnterprisin;s firm Of MGR
chants arc occupying one of the most
complete stores of its kind south of
washington, which at once IS an archi-
teotural ornament to Richmond and an
object lesson to the community at large
las to the success that awaits men of I'M
questioned integrity and business shrewd-
mess.
The new building is constructed Of
terra-cotta brick, made by the Washing
ton Hydraulic Press-Brick Company: is
four stories in height with 4 basement.
IT has a frontage of sixty-fivc feet on
Broad Street and a depth of 1879 feet, run
ming back TO an alley. There are 26,Co0
square feet OF floor space.
THE DAYLIGHT STORE
1t has been aptly called the Daylight
store. as the natural light all over the
building, with the exception. of course. of
the basement. is almost perfect. Artificial
light is furnished by sixty enclosed arc
lights and $50 incandescents, all OF which
tre of the latest improved style. These
lights are SO nearly like the natural light
that coiors are brought out practically
ts we'll as daylight would CO.
The cash-carrier system used is the
r'Lamsen Cable very neat in appear
ence and very rapid, having all the latest
improvements in this line. One feature
of it is that the carrier runs behind the
eounter and not in front of it.
There are $50 lineal feet of all-ElasS
fhow-cases. These showcases, while eX-
posing goods to the plain view OF custom
Prs. keep them fresh and prevents them