The Irish standard., 1901-12-28
A new YEARS GREETING /!

The old year is drawing to a close
and will have vanished before the
next issue of the Irish Standard reach
es our readers. At the dawn of 1902
we wish all our readers in city, town,
village and hamlet a Happy New Year
and hope they will enjoy a full meas
ure of health and prosperity during
it's progress from January to Decem-
Der.
At the threshold of the New Year
the publishers of the Irish Standard
desire to have an earnest talk with
its readers in the Northwest. In the
first place, we thank all our old sub
scribers, who for many years have en-
couraged us in our work by prompt
payment of their subscriptions, and
who have done all in their power to
extend the circulation of the Irish
Standard among their neighbors and
friends throughout the vast region w.
ing between the Great Lakes and the
Pacific coast. We fully appreciate all
they have done and solicit a contin-
uElnce of their friendship so long as
we deserve it from them. 1t will be
our aim to merit their appreciation in
the future as in the past by furnishing
them full value in reading matter for
their money.
We have another class of readers
who are lukewarm and negligent in
paying their subscriptions when due,
and who. habitually fall into arrears.
TO these delinquents we would say
Il few words in Il sober, business-lil1e
way. They will see at the head of
the first column OH page 4 that the
subscription is invariably paid in ad-
vance. We would ask them to look
at the label on their paper and see
whether or not they have paid in adj
vance ms required. II they discover
they are behind in their subscriptions,
we respectfully demand that they
wipe out their indebtedness Mt the
opening Of the new year. The Irish
Standard pays it's own obligations
promptly and expects it's subscribers
to do the same. The sums they owe
may appear small to them individual
ly, but in the aggregate they amount
to a great deal. We trust they will
remit at once and begin the new year
without owing Il cent for this paper.
There is another class of subscrib-
ers who think two dollars a year an
excessive price for qn up-to-date
Catholic weekly paper like the Irish
Standard. They say they can get Il
weekly paper for dollar year. So
they can, but what kind of news does
ii contain? The cost of such Il paper
to the publisher is Il mere tritle COM
pared to that of tirst-class Catholic
paper. 1t contains lot of advertise
mcnts which bring in money. and
which a Catholic paper would not use.
The latter mainly depends for it's sup
port on subscriptions and exercises
great care in the selection Of news and
reading matter for the Catholic home.
1t has been demonstrated that a
good Catholic weekly paper cannot be
published for less than two dollars a
year and live. Some are published
at two dollars and a half, and taking
the cost of publication into account
that price is not too high by any
means. Every Intelligent Catholic
reader knows the superiority of Il
Catholic weekly over secular weekly
for the Catholic home. No argument
is necessary to show that Catholic
paper is indispensable to Catholic
family. 1t is the advocate and champ
ion of their faith and contains articles
of the greatest interest to all thought
full members of the church.
Show us Catholic home into which
no Catholic paper enters, and what do
the members of it know of their reli-