The Stark County Democrat. [volume] (Canton, Ohio) 1833-1912, 1901-01-04
NEWS DEMOCRAT A GOOD MEDIUM.
The Expressed Opinion of Those
Who Used Its Columns Is
That the Investment
BROUGHT IN QUICK RETURNS.
Many Flattering Encomiums Showered
Upon the Paper BY Its Patrons
Their Big Trade Attributable In
Part to Advertising In
the News Democrat.


1t is a matter of compatibility with
the euterprising merchant or profess
sional man, as well as to the newspaper,
that the advertiser secure the proper
benefit from the sums expended in ad-
vertising. OF course there are few
merchants who do not take the fact in
to consideration that newspaper adver-
tising is advantageous. Such are en-
titled to their belief, but the returns
to those merchants who do advertise,
and constantly stick to it. are certainly
more than surprising to them.
1t has always been the aim of the
News Democrat to furnish advertisers
the largest proportionate number of
readers. The quality. quantity and the
freshness of the news contained in
every days issue has done that, and
every day merchants congratulate the
management upon the excellent results
from their advertisements in the News
Democrat.
The recent holiday trade, so far as
Canton merchants was concerned, was
the very largest that has ever been en-
joyed by local dealers. While some of
this custom is due TO che variety and eX-
celence of the stocks which are carried
by dealers. the merchants say that a
large part of it is due to advertising in
home papers and the News Democrat
has been congratulated for the returns
they have received.
A large number of the local mer-
chants have expressed their opinion as
TO how advertising pays. and they
make special reference to the columns
of the follows.
John d. F'rank-Our holiday trade was
very good much larger than in former
years, / think. / believe that adver-
tising pays, and that our ad. in the
News-Democrat was of great benefit TO
US.
The Sands Clothing Company-Our
holiday trade was a great deal larger
than it ever was before, and our ad-
vertising in the News Democrat
added largely to our trade.
d. G. Free--Our holiday trade was
good-in fact it is good right along.
We attribute much of it to the adver-
tising we do, and we have secured eX-
cellent results by advertising in the
NewsD Democrat
]. A. Mahaffey-We had very large
Democrat certainly brought good re-
suits.
William ]. Guest-I think the News
Democrat advertising did us great
deal of good. 1t was very beneficial
We had a nice holiday trade, and at
tribute it to advertising.
DR.. r. Vincent--If the ws-Demo-
crat advertising wasn't doing me any
good, why should 1 continue adver-
tising? All right; good bye. I'm very
busy now. i
Homer F. Cooper-We had an ele-
giant holiday trade, and our adyertis-
ing in the NewsDemocrat increased
our sales. l believe advertising should
be kept going all the time.
John Niederhauser-Yes, sir, think
advertising has paid me in my bu3-
ness OF course it pays in the News
Democrat or else / would not adver-
tise there.
Klein & Heffelman-Our holiday trade
was very large, and we are well pleased
We think the News Democrat paid US
in our advertising returns. 1t is such
an excellent medium since the new
management is in control-in fact a
newsy and improved paper.
Canton Home Furnishing Company
Yes. sir, our holiday trade was very
large, and we had better business than
for many years, attributable in part to
advertising in the News-Democrat.
Undoubtedly it pays to advertise.
Stephen Francis-Our Christmas trade
was one-half larger than in former
years, on account of advertising II
the News-Democrat would not pay in
advertising returns undoubtedly we
would not advertise in it. 1t Is all
right.
Eastern Ohio Oxygenor Company
We are doing a good business. The
News-D Democrat seems to be all right,
and / believe it Is coming out ahead.
Advertising in the paper Is quite
profitable.
Double Bros. (Walter Deuble)-Ad-
vertising pays, and the insertion of my
advertisement in the News Democrat
during the holidays was very benef-
cial to me- Trade was immense.
Moore & Maurer-We had a very nice
and large holiday trade, and believe
that advertising in the News Democrat
is exceedingly helpful.
John McGowan-Our trade was one
third larger during the holidays than
at any time before. The News Demo-
crat is certainly good and profitable
advertising medium.
George Deuble-We had a very nice
trade and we believe that advertising
in the News Democrat was largely re-
sponsible.
Hotel Yohe-Of course we didn't have
a holiday trade, but our advertising in
the News Democrat is extremely bene-
flcial to US. t
Louis Vitak-Larger holiday trade
than ever before. and we believe that
our advertising In the News Demo-