Clarke courier. [volume] (Berryville, Va.) 1869-1997, 1901-07-10
How 1t Is Done.

Considerable surprise has often been
manifested by the general public at the
Tact that some of the most prominent and
responsible commercial concerns contin.
ne TO contribute free to the regular pur-
chaserS OF their goods, premiums that
have very substantial value IL was
/ long popular notion that the goods
with which presents were given were
necessarily Of an inferior character. and
the r ctice of many firms went far to
MAKE the public skeptical about the quail
ity of the articles offered for sale. but il
would be manitestly unjust TO make the
sweeping assertion that all concerns hav
ing honest goods on the market and en-
deaVoring IN legitimate way, 10 push
the sales 10y offering extra inducements
to buy, where necessarily TO be classed
under the head of cheap gift enter.
prise
The premiums given by the Woolson
spice Co, of Toledo. Ohio, for instance
to those who save and send in the Lion
heads cut from the wrappers OF Lion
Conee, are OF a useful and valuable
character, while in vast quantities they
may not be very expensive, il is certain
that those who have received these
premiums would have to pay quite a
high price for them if bought individ-
ualy in a small town. 1t is the immen-
slty of the Lion Coffee business that en-
ables the WoOlson Spice Co. TO pur-
chase at wholesale prices-often buying
OUT an entire tactory's Productive ar
tlcles which they distribute separately
TO their customers. In no other way
could those premiums be bought so as
to be given away and still leave small
margin OF profit on the coffee.
For instance 80 or 100 lion heads sent
TO the company with two cent stamp
inclosed, will entitle that coffee patron
TO choice of articles that would be
well worth two dollars TO the REGIMENT
in fact IL would cost that, and possib-
ly more, TO be bought at retail in an or
binary store. But the Woolson Spice
Co, buying that very article by the ten
thousand at time, get low price in
consequence, and we are exactly the
the same position as the wholesaler or
jObber
The Lion is well known to be of ex-
cellent and uniform quality and il is
used today in millions Of American
homes. The fact that premiums are civ
en- TO help its sales does not in the least
effect the quality or quantity, and the
great claim that this coffee has on the
public mind is that il is absolutely pure
ana not glazed or coated in any way. II
is said that the finest coffee es-
adjustment in the world is located in
the WoOlson Spice Companv's premises
in Toledo, and the facilities for prepar-
ing the coffee for the market are unsur
passed.
Ii is, therefore, not TO be wondered at
that Lion Coffee has such ali immense
sale, as II has clearly pushed itself 10 the
front on its intrinsic merit and is its own
advertisements 1t is recommended on
account OF its wholesome purity. its
strength and fragrance, and the fact that
1t takes less of it to make a good cup of
coffee than any other brand on the mar
ket.
We understand that the new premium
list OF the Woolson Spice Co. will be is
sued on the first day of September next.
and that it this year contains a greater
variety of useful and ornamental articles
than ii ever did before This, therefore
might be good opportunity for those
VINO have not been using Lion Coffee
heretofore to commence buying it now.