Grant County herald. [volume] (Lancaster, Wis.) 1850-1968, 1901-05-23
Some Advertising Axioms.

hand at others. 1t is the knowing
when in advertising.
Some people try to DO their own al
vertising who wouldn't dare decide a
point Of law -one is as difficult as the
other
Some advertising plans are built on
sand-others on rock
According TO the plans, foundations
and workmanship, so will the finished
structure be. Erect your advertising
house carefully-get experienced
builders.
1t is possible to spend too much
money in advertising well adj
vised advertiser knows the expenditure
necessary to procure the maximum re-
suit.
Don't spend more money in adver-
Using than you can easily afford.
Sharp business competition today
necessitates keen wit. foresight and
courage. If you intend to advertise,
the best advisers will prove
the cheapest.
The shrewd business man believes
that the laborer IS worthy OF his hire.
Persuasive representatives are not
always connected with the most desir-
able advertising mediums.
The selection of advertising medi-
ums is a good test of your adviser.
Tell the truth in your advertising.
Is it the circulation of publication
or probable buyers. advertisers want?
Quality or quantity?
A good advertising adviser will
save you time, trouble and money.
Advertising in publications must
be reinforced by proper solicitations
and complete plans.
A good share OF the country's great
wealth is yours for the asking-if
your goods have merit.
/ Ii your neighbor has made a failure
of advertising don't be discouraged
ii is no sign that you will-he was
probably his own advertising adviser.
You may advertise in 5000 papers
but you only get one bill monthly
from the advertising agent.
1t requires skill as well as money
to. advertise.
Method is as necessary in advertis-
ing as in any other business
Some large oaks have grown from
small advertising acorns.
The modern business man adver-
tises-scme better than others. Why
not consult an advertising expert
with q long listof successes?
No man understands all businesses.
Some advertising experts understand
advertising.
Do you require advertising pans.
sketches or estimates? Consult an
expert.
Fortune knocks once at every mans
door who is willing to advertise-will
You be ont or in when the time comes.
Advertising is the life of trade.
Advertising is a business Itself.
A law case needs lawyer-adver-
Using requires an expert in that pro-
fession.
10 succeed IN advertising requires
a pilot as much as any other harbor
that has rocks and shoals in the path
Advertising accelerates the slowly
moving wheels Of commerce.
A well advised advertiser is a pre-
ferred creditor to the public's assets
Indecision contaminates business.
Plan your advertising campaign right
then act.
The telegraph is quick the tele-
phone may be quicker. but clever
truth telling advertisement brings
instantaneous returns
Success in advertising Is con-
summation devoutly to be wished
business may come and business
may 90, but the shrewd advertisers
business flows on forever
Don't trust to luck in advertising
you'll lose.
Constancy is a virtue-combined
with cor sistency in advertising II
buys Jewels.
The reward Of merit in iudicious
advertising i success.
MAKE HaeAt eloNit a. an OlG pro-
verb-plau your advertising for III
innate success.
Circumstances alter cases-difer-
ent advertisers require different
methods.
Judieiou> advertising is synonym
for permanent petty.
Misrepresentation will aever make
permanent buyers Truth stick
Progress i an eternal law-adver-
Using i an important instrument in
It's execution.