Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1901-07-27

ever, COnilnou Cnlely W u'N-
Grating herself, sometimes artistically'
often otherwise. Next she decorated
her own rooms, and then real art groan-
ed in It's soul The deluge Of yellow
scarfs that were everywhere, but be-
longed nowhere. the pink FIRE shovel
ribbons and the sashes tied around pie
ture frames are WEAKNESS TO this day
to those who lived through 1t. What
scarecrows peoples best rooms looked
In those days!
Then, having pecked open It's shell
and peeped out upon the world. 80 TO
speak. womans instinct for adornng
tried it's wings and scared into the
world Among our best wall decorators,
book illustrators and book cover design
ers are a number Of women.
The newest and best paying field Of
exploitation for aspiring women de-
sgners and illustrators is that OF max
ing pictures to go with advertisements,
The Illustration of advertisements Is
really a branch Of art, and a very I'M
portant one, a branch, too, that Is as
yet only In its infancy. There are wo-
men writer's Of advertisements, but
they have become so many that there
Is no foothold for newcomers. In maxi
ing pictures for advertisements after
they are written, however. there are
great possibilities,
Artists of established reputation are
occasionally willing TO illustrate adver-
Using matter on the quiet If they are
well paid for II, but on no account
would they permit their names TO be
used in connection with the pictures
Why IL Is hard to understand Certain
ly a million persons will see and admire
such an illustration where a thousand
perhaps win see and appreciate a tri-
umph in the domain of what painters
themselves call art" The highest OF
all real art is that which puts attract
iyeness into the presentment OF common
things that common people see every
day and understand. At present the
young artists, men and women, have
the advertising field largely TO them
selves, and there is excellent remunera-
ton.
The beginning Of success for the wo-
man artist who aspires TO be a well paid
illustrator Of advertisements Is, Of
course, perfect drawing, the need OF
nearly all American picture makers,
The drawing OF the ordinary artist In
this country is 30 defective that maya
zine editors frequently accept pen and
ink sketches for the sake of the story
that goes with them, pay for the
sketches then submit them, every one,
TO a real artist to be made all over
again, thus paying twice for the pic
lures.
Let us suppose the young woman has
served her apprenticeship faithfully
/ and knows her technique. The next
requisite? Originality. Let her think
OF the common things that people buy
| and sell, then study to combine them
into new and artistic expression, par
/ ticularly humorous expression. The
woman artist with original ideas and a
sense Of humor has fortune at hand.
There is one more notwithstanding
somebody to buy the work after II is
done. Ii is one gift to make thing,
4 another 10 sell It, and the two rarely
exist together in the same person. The
/ true sales man or woman is as much
born as the poet or the cook. ! can H.
lustrate what / mean by telling you the
story of two young California women
who have made an uncommon success
IN advertisement illustrating In New
York In the eastern cities southern
and western girls frequently achieve
more than the native born do They dc
not stop and hem and haw over wheth-
er what they wish TO do is convention
AL They 30 and do it,
Of the two San Francisco young
women, one, Miss Irwin, was a writer.
the other, Mrs Mcnamara, was an art
ist. They went to New York and tried
TO obtain employment in their respec-
tive occupations, but failed because ey-
cry place was crowded already and q
dozen were waiting to jump IN when