New-York tribune., 1901-07-15

on their value for that purpose. like other rent
able property.
In urging the bestowal of further powers Of
local control it was thought best that the de-
gree of restraint should be allowed to depend
upon the varying requirements of different
places No particular class OF advertisements
was prescribed, was a general prohibition
OF posters on temporary hoardngs contemplated.
Rather. a general bill was drafted which gave
TO the local authorities of Great Britain
Glstrct G and borough councils and the London
Noully Council-the power to make bylaws for.
regulating, restricting or prohibiting the ex
nipition OF advertisements that challenge at
tehtlon on a public way: for compelling the re-
s az vi dlscontlnuance of such advertisements
ana Tor enforcing the removal within a given
raale OF ,hose so placed or erected before the
making OF the bylaws to be In contravention
20 lhese laws. The power Of relief which was
mus granted was great. but the extent to which
II would anywhere he avaied of was left to The
to bear. 17'''
Inc bylaws adopted too many to enumer-
ate' revealing widespread arousng of intelIi-
gent pubic interest Flashing electric signs are
prompted IN various places. In several cities
.ic!uolhg ~ Manchester, all hoardings belonging
- the improvement committee were freed from
advertisements. London adopted a sky sign ACT
ana there and in Glasgow advertising ,ransnar r.
encles were elected from the munjcipal trame
IiassoW sacrificing offer OF "a CiD wear
that was made for the privilege of uIacine 4Ler,
@ oae OF me railroad companies was induced to
remove lle maze OF advertisements from its sta :
ton platforms. The placards on tho pIer n,
Eastpourne were taken away. and at Rhvl the
touncil refused TO license a theatre on the rier
simply because the outside wall was Ter for a y
advertisement. At Richmond an effort 10 secure
az an ex'Iavagant price the of an island in
tle river Tor advertising purposes was defeated
ana these are only selections from a long cata
logue OF prompt achievements
IN the present year the Dover CORPORA tion ha 6
made it unlawful TO use in the streets ~ the
borough any vehicle exclusively or nrincipe lj,y
Tor the purpose Of displaying advertisements"
~. cnfG ar rt,o
iisement shall be fixed upon any land house.
building or structure" except such as the
corporation may in writing license 1t being
understood that this restriction does not
apply to notices within a window or TO
these inside of railroad station or on
other railroad property that does not front
on street The Dover corporation makes II
unlawful also to erect any sky sign And the
lead of Dover has, in 1901, been followed almost
WORD for word, except the clause relating 70
vehicles. by the ordinances OF Chesterfield
Derby, Rhyl Shipley, Bingley and Broadstairs'
Herrowgate ADDS the prohibition of marking or
painting advertisements on the pavement. and
Snaethwtck limits the height of hoardings The
new Wallasey ordinance extends the term sky
sieii 10 mean Dailoon or any similar device as
well as letters that stand clear against the sky
The famous Edinburgh act, which became on
erative in March. 1899 owes most of its renute
TO the circumstance that ii was a pioneer enact
lnent In fact, its provisions differ so little from
those quoted from the bylaws OF Dover and
other towns that its reputation is a striking evil
dence OF the advance made In two years a half
dozen communities now pass, without public no.
ne, la"s even more stringent. for Edinburgh
eAcluoed from It's requirements of license signs
that advertised business conducted on the prem
lses or sale or letting of the premises or no
tices OF meetings to be held thereon
"Scapa" has recently sent TO the London Conn
~ Councll suggestions basis for future ad-
Vertisement ordinances in the metropolis These
urge an elastic system that might be varied with
dlHerent neighborhoods, the fixing of n height
above which no trade letters or emblems should
appear and prohibition OF gable end lettering
prescribed ratio 10 the superficies Of the facade
In order that low building might not be pias-
tered with signs from base to parapet and an
oroer tnat no letters should exceed given size,
determined by the limited height at which thew
nnght be shown, and that all should adhere TO
the fat surface of the wall