Evening star., 1901-05-23
Hotels, Clubs and Cafes
that Sell HeuriCh Beer.
PLACES THAT PROTECT THE PUBLIC
ExperienCe of Travelled Washing
tonian He Found Imported
Beer Not as Good as 1aer-
zen-MOre Interviews
that Tell the Story
of the Best
Beer.

A list of them will probably be
given in these columns.
These dealers can be relied upon
to give the customer Heurich Beer
when Heurich Beer is called for.
The customer should be sure to
ask for the beer he wants.
II YOU wish Maerzen, do not say
merely, Give me dark beer
Thousands of Washingtonians
regard dark beer and Maerzen as
synonymous. They know Macr-
zen. the best dark beer, is the ia
vorite with all dark beer drinkers,
and they feel sure that i'll asking for
dark beer they are asking for
Naerzen.
Usually they are. Usually they
will get Maerzen.
Always ASK for "Maerzen."
But to make entirely sure they
should always ask for "Maerzen,
and not merely dark beer
Naerzen is the best dark beer in
the world. Senate is the best light
beer in the world. These columns
are presenting the proof Of that
statement. The testimony of hun
dreds OF people in position to know
the best beer is being printed. Later
the process of brewing will be de-
scribed in detail and the growing of
the barley. The barley used in the
Heurich beer is grown BY a special
process of cultivation and in spe-
cial places.
Like a Strain of TIusic.
1t runs through the process OF
brewing like the strain in a favor
itc opera. 1t is converted into malt
by a special process that preserves
the flavor OF the original grain. II
is delicious, this flavor.
1t IS delicious as YOU take it in
the hand and eat it before it has
been started on the process by
which it becomes the essential part
OF the best beer.
There is an aroma about II that
tells story OF richness in life-giv-
ing qualities. OF superiority, of
purity.
1t is delicious as YOU catch the
odor of it in the Heurlch Brewery
going down through the various
appliances that convert it into beer.
The odor OF it is delicious as it is
run over the cooling pipes-pipes
that are inclosed in glass to keep
out the possibility of impure air
pipes excluded from everything ex-
cept filtered air, the only air that
comes in contact with the beer.
A Sea of Whipped Cream.
1t is delicious again when it is go
irg through the process OF fermen-
tation when at the tops of the great
vats appears the snow-white foam of
the fermentation like a sea of whip
ped cream.
1t is still more delicious when it
is being aged down in the big eel
lars where refrigeration makes Win
ter the year round.
1t reaches the acme of its delicious
ress when YOU drink it in the beer.
Here is where tens of thousands
have learned to love this flavor, this
fascinating quality Of the Heurich
beer-learned it by drinking it
learned it by comparing it with 9TH
er beers-with the best beers of 9th
er nations.
They have learned it by expert
ence such as that of a prominent
physician, who said to me the other
day: Il learned to love beer abroad
in Munich, in Heidelberg. l
learned that | could drink the beer
there without a particle of distress
ensuing, without feeling that bilious
ness would be sure to follow.
A Difference was Discovered.
When | returned to America |
thought | would keep on drinking
foreign beer, but ! found the beer
imported from the other side is not
the beer one drinks over there.
do not know whether this is due to
the fact that in order to ship beer
any great distance it must have a
larger percentage of alcohol in order
to preserve it, or whether it is be
cause the beer sent to America does
not have to pass the government in
spection the beer over there has to