Arizona republican., 1901-10-04

when compared with those of such men as Wanamaker and firms like Siegei Cooper Co.,. and the many top-notchers of today.
 In every section of the country these immense nercha andising establishments have sprung into existence ia recent years. and their popularity is eyinc. q by their remarkable growth. The Pacific coast has it's share of thi:; class of stores. and perhaps most r-- markable among them is the Broad way Department Store of Los Angeles It is less than six years. hardly more than five and a half. since this store started business in that city. Today it's floor space occupies an area of 60.00J square feet-more than an acre and .t half of space-as against it's 4S00 square feet in February '96. Today the BroaJ- way Department Store is the largest ground floor west of Chicago. having immense show windows extending 1ss feet on Broadway. Expanding busi- ness has made larger quarters reces sary again and again: walls have been reduced and store rooms added to ths store interior many times. The latest expansion extends the stc~e up Broadway toward Fifth street and l. one of the handsome buildings of the city. It's three floors ard basement are already crowded with merchandise. and thz present volume of trade points to still greater things.
 The Broadway Department Store is immense; and yst so well are the plans of the directing mind executed that the whole business runs in perfect accord. A system of individual responsibility is in vogue. there being some twenty four departments. each of which has its department head-ore whose -xpe- rience fits him for the place:-and hs is responsible for the success of thar department.
 Tho matter of buying for a store hay ing annral trade of close to the million mark is small problem. It is here. perhaps. that the Brosd dway Department Store excels. Goods are purchased direct from the producer. invaria bly for cash, ard are sold from the store on close margin. No fancy profits has become slogan in the Broadway Department Store, and as a result it is known far and near as genuine bargain house.
 Cash is the ore require nert to buy goods at this mart, and there is no one 70 rich that he can get goods on ar.- other basis. To handle this cash an Interesting arrangement is used. It is the Lamson electric cash carrier. wilich deposits the coin at one central receiving point. There are sixty sta tions in the store.
 The mail order feature Of this es- tablishment is ore of it's strongest cards. It enables far-away patrons to trads with as much satisfaction as those who may line it's counters. A large illustrated catalogue gives full information regarding staple goods. while q new feature in the shape Of a monthly catalogue keeps ort-of-town patrons in touch with Dame Fashions latest.
 The management of the Broadway Department Store realizes the yalua of Q satisfied customer. and thus it is that its whole system of business has this aim in view. Judieicus newspaper advertising has marked the success of the store from it's inc ption. The su- pervising head of this emporium of trade is MT. Arthur Let's. It was his hand which guided the affairs of the small store with it's two aisles. of fiVe and one-haf years ago. tc the store of present magnificent proportions. it would certainly require master mind to develop a business started with ap- parcn<ly % little of suspicious sur- roundinEs. into this wonderful store ot today with its two hundred and fifty employees. Mir. H. Philip is the able as sistant manag-r. while the responsible ity of preparing the many advertise ments of the store devoives on MT. :. W. Eccleston.
 The Broadway Department Store has seen in it's short life the center of trade in Los Angeles move closer and closer to the point where it opened its doors to the pIblic. until today the corner where it is located at Fourth street and Broadway Is regarded by many IS the best in the city.