Evening journal., 1901-06-15
mica" CHOOSES ICR As SUBJRCT
Describes 1t As Concentrated Goodness
and HandItS Subject Interestingly

what IS regarded as being one OF the
most novel circular advertisements ever
distributed In this. city Is one just issued
by the Diamond Ice Company. ], is the
creation OF John NJ Campbell, and is IL
Illustrated by Walt McDougen ana al
though the author is given to ALTERATION
there IS merit In his work.
The folder, as the company chooses TO
designate II, sounds the good qualities OF
Diamond ice under the glaring headline,
"A Calm Conversation Concerning Con-
centrated Goodness" by Mica. the NJ 8
chievous Microbe." Then Mica, after
inserting a few dashes Of appropriate
poetry into his work, says:
There are several exceptionally scientific
details employed in the manufacture Of
Ice AK the model plant Of the Diamond
Ice Company, which Is advantageously
located az Thirteenth and Lombard
streets. And they are all very interesting
when intelleently explained. hut TO the
observing visitor there is one feature Of
al others that makes n lasting Impress.
II is the evident application of the most
progressive ideas IN this splendidly or
ganized plant of the Diamond lee Com
pany. Every body ana everything IN and
about 10 appear 70 be lmbued with two
alms-pur,ty of product and satisfactory
'orvice TO the companys patrons. The re-
suit ~ the finest, purest clearest ice man
ufaciured In the United States and de-
livery system that Is perfect IN It's effec-
tlveness and reliability A few technical
details are required to thoroughly com
prehend the extraordinary efforts nut
forth ana precautions taken TO make pur-
ty certainty. First. the city's filtration
system clears away about 80 per cent of
the impurities IN the water. Then the
Diamond Ice Company's hltering plant re-
moves so per cent OF the remaining 20 per
cent, leaving the degree Of purity at o.
In the freezing process which follows
anoher so per cent OF the rcslduum Is
driven out, showing the ultimate degree
Of purity to be 9S per cent. This IS the
nigh standard always maintained bv the
Diamond Ice Company in its matchless
product
The years output Of this excel.
lent ice foots up fully 5000 tons though
during the season the daily ayerapa e.
about 100 tons. The capacious. ioftv
freezing room-clean. fresh and inviting
as q model is.tchen-ls the most important
part OF the plant. There is also powerfui
machinery In other nearby departments
including a new filter with a capacitv of
"Wu gallons an hour. and pumping plant
with capacity far In excess OF these
hsnres' But II is in the freezing room
when Is 10 by 100 feet. where the finished
product comes to view. Here the process
OF the Diamond Ice Company IS success
tully put Into practice The freezing goes
on from one side only, resulting I'm n ner-
fectly natural grain ana cleavage rho
water Is renltered about ten times durlne
eelbieezins process, each time carrying
on any remaining impurities. until the
hish limit Of purity required is fully at
tained '' AZ
The immense cakes OF ice. about
u feet long and sufficiently crystalline Ia
see an object clear through them length.
wise are frozen at a temperature of 10 &c
10 degrees below zero. This low tempera.
ture holds TO the ice for considerable
time, insuring much more energy per
pound than Is possessed by ice which has
been stored. The Diamond Ice Company's
product goes direct from the freezing
room 20 the delivery wagons. A steam
cutter quickly shapes II into blocks of
about % inches square. and then II Is
ready to be served as required. The
Diamond Ice Company's process was orig.
mated and fully developed I'm Wilmington
IL Is put through in its entirety by ma.
chinery made in Wilmington, and skilled
Wilmington mechanics and experts ar,
In charge Of the plant. Consequently tn,
outpu; could not be other than faultless
Thedistribution OF the Diamond lee Com.
pany product is governed by compre
hensive system in which a. weil-groome,
horses and p wagons are actively engaged
The special delivery wagons form dis
tinctve feature OF this enterprising plan
They are always ready for hurry call
responding to your order with fire-cngin,
neetncss.
The sad tale OF woe of mica. the Mis-
chievous Microbe," can be obtained a
any cf the offices Of the Diamond lie,
Company, or viii be promptly mailed OF
request.
ATLANTIC CITY SPECIAL