The age-herald., 1901-06-28
SPLENDID PIANOS IN SPLENDID STORE
The Magnificent Establishment of the Jesse French Co. Ren-
 ovated and Redecorated

Having just been renovated, redeco- rated, and frightened up generally, the big wareroom of the Jesse French Piano and Organ Company at Second avenue and Twenty-first street, is one of the handsomest and most attractive stores in Birmingham or any city, as it is one of the mos. spacious and convenient
 The nss wall decorations are of exceed ingly artistic and tasteful designs, lend- ing a sense of coolness, comfort and tidiness in this hot weather, when 1t Is so difficult for one to find comfort any, where, or see anything that Is altogether pleasing with the thermometer at 96 In the shade.-it is not that high In this big store; one ina zines at least that the heat is twenty-five degrees milder than In most other places.
 And then the sober tones of color In the magnificent stock of pianos add to the soothing and comforting general ef- feet. and one finds oneself in splendid chamber of music that is not imaginary, but is real and substantial. wonderfully superb in all its appointments.
 There are enough pianos organs, and other instruments there one would De- lieve, to make music for the entire Bir- mingham. for the stock in hand is so great and so varied that eVeryDooy might be satisfied.
 There are the unsurpassed and unsur- passable Steinway and Knabe pianos, universally acknowledged to be the lead ing instruments of the world, the Won- drous notes of which are heard In the priyate apartments of every crowned head in Europe. They show you copies of testimonials from the palaces or the Tsar, the German Emperor, the Emperor
 fr,0 of of England, the King of Sweden, ana numerous othse persons of the highest station and greatest wealth. It stands to reason that such people would nave the best of everything. including pianos.
 Yet there are many homes of private citizens in Birmingham which contain pianos identical in make with the pianos which charm the monarches Of the oio world
 The Jesse French Plano Company owns the two great factories In Richmond, lnd in which are manufactured the Starr plano. the most universally popular piano in the world, the sales of 1t being more than double the sales of any other one piano manufactured!
 The Starr is the piano whose sweet notes literally ring around the world every day.
 The Jesse French and the Richmond, great r1ValS or IHe ldilOuo olctis aiC aAoO manufactured by this company in Rich mond, Ind.
 It is conceded that the Jesse French Piano Company are the largest manufac- turers and dealers in pianos and organs in the United States, and that being true, they are the largest purchasers of mate rial and of the finished product. It fol- lows that .h can sell cheaper than any other dealer.
 Branch l. of this mammoth enterprise are in al important towns throughout the Central South and the Southwest, from New York to the Mexican border; thus covering with their great work an immense territory.
 Besides the Steinway, the Knabe, the Starr, the Jesse French and the Richmond pianos, the Jesse French Company sell the Vose and Packard pianos and scores of cheaper grade instruments, together with innumerable other articles desired by those who desire music. The enterprise and success of the Jesse French Piano and Organ Company constitute one of the wonders of commercial life in America The company is familiar to almost every body in this country, and by the universal public it is looked to as one of our national Institutions.
 It is worth the while of any man or woman to visit the company's magnificent store at the corner of Second avenue aIA Twenty-first street, Birmingham.