Martinsburg herald. [volume] (Martinsburg, W. Va.) 1881-1920, 1901-07-06
now TITS DONE.

Considerable surprise has often been
manifested by the general public at
the fact that some of the most prom
inent ami responsible commercial con-
Germs continue to contribute free to
the regular purchasers of their goods.
Premiums that have a very substan
tial value. 1t was long a popular
notion that the goods with which
presents were given were necessarily
of an inferior character, and the
practice of many firms went far to
make the public slleptical about the
quality of the. articles offered for sale,
but it would be manifestly unjust to
make the sweeping assertion that all
concerns have honest goods on the
market, and endeavoring, in a legiti
mate way to push the sales by Offering
extra inducements TO buy, were neces-
sarily to be classed under the head of
"cheap if enterprises.
The premiums given blythe Woolson
Spice Co. of Toledo, Ohio, for in
stance, to those who save and send in
the Lion heads cut from the wrappers
of Lion Coffee, are of useful and valu-
able character. And while in vast
uuarties they may not be very expen-
slve. 1t is certain that those who re-
ceive these permiums would have to
pay quite a high price for them if
bought individually in a small town.
1t is the immensely of the Lion
Coffee business that enables the
Woolson Spice COMPANY to purchase
at wholesale prices-often buying out
an entire factory's Productive arti-
cells which they distribute separately
to their customers. In no other way
could those pemiums be bought so as
to be given away and still leave
small margin of profit on the coffee.
For instance 80 or 100 Lion heads
seot to the company, with two cent
stamp enclosed, will entitle the coffee
patron to choice of articles that
would be we'll worth 81 to the recipi-
ent, in fact it would cost that, and DOS
sible more, to be bought at retail in
the ordinary store. But the Woolson
Spice company buying that very arti-
Gle by the ten thousand at a time, get
low price in consequence, and are
exactly in the same position as the
wholesaler or jobber,
The Lion Coffee is well known to
be of excellent and uniform quality
and it is used today III millions of
American homes. The fact that
premiums are given to help its sale,
does not in the least affect the quality
or quantity, Eand the great claim that
thisscoffee has on the public mind is
that it is absolutely pure, and not glaz-
| ed or coated in any wav 1t is said that
the finest coffee roasting established
Spice Co.'S premises in Toledo, and
| thes facilities for preparing this coffee
for the market are unsurpassed.
1t is therefore not to be wondered at
that Lion Coffee has such an immense
sale, as it has clearly pushed its way
to the front on Its intrinsic merits
and tits it's own advertisement. 1t is
recommended on account of its whole
some purity, its strength and fra
GRANGE, Iand the fact that it takes less
of it to make good cup of coffee
thanyany other brand ON the market.
1t is.understand hat the new prem
ium.list of tfa Woolson Spice Com
pany, will be issued ON the first day
of September xt, THAT it this year
contains aggreater variety of useful
and ornamentalEarticles than it ever
did before. This, therefore, might be
a good. opportunity for those who
have not yet been using Lion Coffee
heretofore, to commence sbuyingf.it
now.