Milford chronicle., 1901-03-08
Advertising and Church Attend
ance.

tabula, o., like Admiral Sumner
of the League Island Navy Yard,
has discovered the value of adver-
Using The latter wanted men for the
navy and as they came slower than
needed he inserted a want ad, "
and the consequence is that he is
now Overrun with applicants and
the medical examiner eau take his
pick. The former wanted atten-
dants for his Sunday services and
i'll order to fill up the empty pews
he resorted to the newspapers, in
serted a double column ten-inch ad,
and at once found the seating ca
pacity Of his church filled to the
limit.
The methods of both these men
were approved by the results. They
wanted what was to be had, but
there was no way OF making their
desire known and Of having it graf
flied except by compelling peoples
attention. They took that method
and gained their object. The Rev.
DR.. Whittaker's method was strik-
ing. His display advertisement
occupied two columns i'll breadth
and ten inches i'll length and read
as follows
Wanted,-A few more saints; few
more men few more MethOdists; a
few more sinners to become saints.
Meetings tonight at the First NJ. f.
Church; subject "A Fool and His
Companion.
1t drew the attention of the pub
| lie at once. People who had be-
come neglectful acknowledgement
were reminded of their duty and
others who may never have had
that duty inculcated in them were
given a new idea. Both classes
responded and filled to overlooking
the church of the original and
energetic minister. 1t is a new
illustration of the value of advertis-
ing. There is no way so sure and
so prompt of reaching the public
as through the advertising columns
of a reputable newspaper. The
better the class among a newspaper
circulates the more valuable it is
as an advertising medium. It goes
, to the people who want things and
are able to crafty their wishes.
This is a busy age. Men and
, women have little time to spare for
even the most important things.
And when they want a thing they
cannot spend as much effort in
r finding out where to get it as they
do in getting the money to buy it.
{ That would not pay. The conse-
8 quence IS that the men who let the
public know what they want or
what they have for the public are
the men whose wishes are gratified
There IS no phase Of life of which
{ this is not true. Admiral Sumner
! proved it and the Rev Mr.. Whit
taker proved it. They employed
; modern methods and they obtained
modern results. The same results
! will follow similar methods else
: where.
4 Wilmington NJ. E. Conference.
a The next annual session of the
e Wilmington Methodist Conference
will be held at Seaford, beginning
' on Wednesday, March Goth and al
f of the preachers i'll the difference
: will preach their farewell sermon!
r OH the 18th, and most of them will
go to Seaford on the following dav
as a preliminary meeting will b.
held on Tuesday, March roth.
i Judging from present indications
there will be nothing of more thai
usual Importance to come before tn,
n body, although it is a little early t,
s predict as great deal might de
velop during the next two weeks
) So far as is known, however, Their,
g are no matters Of unusual import
ance slated for consideration. On,
+ of the chief things to come up will
h be tie temperance question. Re
J ports will be made ofthe work don,
) before the Legislatures of this Stat,
) and Maryland, and plans will b
c formulated for the future.
1t is said that the number Of pas
:, tOral changes will be less than 70
several years, judging by presen
e indications, as a large number O
. ministers have been invited to re
, turn. Some have, however, intima
ted that changes are desirable an,
/ their wishes will be respected.
r In Wilmington it is likely tina
" there will be changes at Asbury
!, Scott, Brandywine, Mt. Salem, Sill
: verbrook and Madeley churches
!, although the pastors at some O
i those churches may be prevaile,
upon to return 1t is pretty def
h nitely settled that the Rev. T. A
H. o. Brien, Of Millsboro, Md. will
come to Mt. Salem, and the Rev
VIM L. White, of Lewes. will com
to Brandywine, but there IS nothing
certain about the other pastorates
lis The present pastors of Union, Grace
10 Harrison street, Kingswood an,
r. Goodman churches will probabl,
a. be sent back for another year.