The Scranton tribune. [volume] (Scranton, Pa.) 1891-1910, 1901-04-13
TALKS BY THE
PUBLISHER x.sx
A Further Application OF the
Flat Rate.

nEGfNNlNS Monday morning The
ID Tribune will take another for
ward step ana apply the fiat rate
| to its want ads. This means con-
siderable sacrifice. rs II has always
secured q higher rate Tor this busi-
| ness than twenty-five cents an inch.
which is the highest charge under the
fiat rate for all small advertising. But
In order that all It's patrons may share
In the benefits OF this equitable rate
| IL has been decided to apply the same
| rate to all advertising that is usually
| classed under Wants" This includes
not only Help Wanted" and all other
real Wants" but also advertising, un-
der For Sale" FOR Rent" "Board
and Rooms" and any other of the
same general class. Situations Want
ed" will be inserted free. as heretofore.
An Exchange Department"
In connection with this advertising
will be run an Exchange Depart
ment," in which persons having any
article that they would like to ex-
change fcr some other article can in
sort an announcement at but small
cost. II will not be necessary to Use
the rea! name of the advertiser. but
| Soihe NOtu VI
answers may be called for at The
Tribune Office. In the larger cities
these Exchange" advertisers have
succeeded in having their wants sup
piled, and the number OF advertise.
inents has grown to remarkable pro-
portions.
Little Ads. at the Flat Rate.
In applying the fiat rate to these
little ads it has been decided to fix
the price for each ad. at 10 cents, or
the same ad. may he inserted three
times for % cents. No ad. will be &C
cepted for less than 10 cents. but any
number Of words can be inserted so
long as the ad. does not exceed four
lines. AS there are twelve lines in
one inch, four lines three times will
occupy just one inch of space. which,
at the fiat rate. costs 25 cents.
From 25 to 30 words will so in four
lines which, as above stated. will cost
but 10 cents for one time or 25 cents
for three times. If more than four
lines is used. each additional line will
cost cents every insertion.
There May BE Few Changes.
AS was announced about a month
dSO ! liz lTtOuus win Oil MoIudE
next the 18th. apply the flat rate to all
continuous business. This means that
a general adjustment has been made
all along the line. A few advertisers
will be paying little less, and few
others will be paying a little more
for the space they have heretofore oc-
cupied. But in absolutely no instance
will one advertiser be paying either
more or less than any other adver-
tiser for the same service. The Trib-
,ine stands ready to prove this asser-
ton in any way that any doubling adj
vertiser may suggest. 1t is the only
right way to do business. and The
Tribune will undoubtedly continue to
win the admiration Of its constituency
by adhering to IT..
1t is possible that one or two of The |
Trbune's advertisers will be missed |
from its columns on Monday. but dur |
ing the past month others have been
secured which will more than make up
any shrinkage that may come from
this source. In declining TO insert ad-
vcrtsing below Its established rate The
Tribune does not do so with any sense
of arrogance or independence--it sim.
ply does not believe it can honorably
do so in j,lstness to it's other patrons.
1t fully appreciates past patronage and
wishes to earnestly thank its adver-
tisers for long continued business. |
soliciting such further patronage as the
value Of the paper as an advertising |
medium merits.