The sun. [volume] (New York [N.Y.]) 1833-1916, 1901-09-22


studies. There's . tremendous farm ltsra
ture BOW. In the old days. n Q mar vanset
70 read something on farming. We coui.
give him q book or two that would Tel
him all about Il. Now there are hundred'
about all the special features OF modern
farming. The man who In going to com
pete must study.
1T h a queer thing that almost all the
leaders IN experimental agriculture are
succes.ful business mon who have retired,
They have money for experiment and
they bring their keen sighted business
methods into the new field. They APP
proach the subject with a clear mind They
ask why. tn. ordinary farmer doesn't
The ordinary farmer does things hecauee
his father and grandfather hefore him did
them. The business man doesn't work on
that basis. Half the hereditary farmers
don't know how 20 figure out proH and
loss. They have IN idea 81 progress. They
20 on In the same old ruts.
The business man IL out after success
II he doesn't get II he al least IL going 10
have the satisfaction of knowing Why
such men don't often make money
They spend II. But they are the pioneers
They do the expensive experimenting
They blaze tho path. Then the more pro-
advantage Of tho knowledge resulting
from the experiment and get IN line with
progress. We ae very closely In touch
with farmers all over the country and
I've been Interested In watching that phase
Of the problem
Gardening h Increasing nightly in this
country, both market gardening and ror1-
culture. The tremendous demand from
the growing cities bopms truck gardening,
and the wonderful increase In the number
Of suburban homer makes n great difference
IN our retail business. our people are
NAaa0 AaW. - ~ anil
advantages 81 country life and A. soon a n
man gets a country home or n suburban
home. b" wants flowers and vines and a
vegetable garden. There's where his
troubles l-'gin The amateur gardener
u funnier b the funny papers ever sue
c-eds~d In making him But the man who
- making a garden for his home usually
has a good deal of entertainment out Of :
and. In = lstg" majority ~ cases, suc'--ds
In The" long run
We hear pitiful tales Of the amateur
gardeners experiences. 81 tho weeds he
~foeters. and The flowers he weeds out, Of
the bugs hat nv and the worm, hat creep.
and the sun that shrivels and the rains that
drown Gardening l. olc long tragedy
for Tho novic" Bll Nva's stories about
that wen" d." best | ever read. for they
weren't only funny thoy were true
had l-en through tho thing and learned
the business and be knew h lr was
about He gave tho only infallihle
reciIr | ever heard for telling plants from
w's'd~ IT fherr are no bugs on them,
he said. you can te SUN they are weeds
] ALWAYS Civ" that rule TO our customers
There A." Cray"s m gardening Iust as
I here ap ~ everything else. ana a gardening
Graz" usually Strikes a community hard
Now there ~. mushroom business A
Icr~OrH mad" bug money In mushrooms.
hundreds ~ gardeners and amateurs
JumIsd into the mushroom hus;1 49, There's
NIA..
has teen mad" ga Wall Street That's
exaggerated. but u.s. a fact that
mushrooms are tho most uncertain things
imaginable \obudv really knows much
about them Even the man who has made
a big thing ont pf them once usually cant
Il He. Ike a novice who does
r difficult card trick NJ tho first trial, hut
hasn't an idea how he dhi u and can't do
II again. There's money In mushrooms.
they arp too uncertain for deIEn-
There Isnt a man In this store who
would answer critical questions about them.
and | warn amateurs against them.
Then th.re's the violet mania. Some
woman made a lot ~ monet out of raising
yiolcts and was written up In glowing
u sounded well. and every woman
wanted 10 make money and had no
equipment thought she could eN-
riot a fortune from violets The men
bitten too. hut tho violet mania -
especially violent among women think
hat there has t-rn more money drupT~d
~ yiolsts than IN tho cultivation Of any
nther plant The mania II dying down.
succ---tul growers are hanging on
and making money. hut the cNIsri"nC"
high with most of the amateurs Who
RED violet raising
You would he surprised IL SEQ how
superstition crops out In the gardening
or course there's a great
iea, In Epwing a thing az ia" right
'i~p1 sensible gardeners always order
heir -sS'ds IN lauuarv or February aud,
no moment the conditions 81 Ill aud
rrlthcr ar" exactly favorable, they zpw
~ plant But W per c'ut e Dur retail
customers wnit until IN" rush sea >ou u
YOU ought - 49, ~ doigg miracles
% IN" effort 90 g"' thing- N g. customers
,.fore "A c-rtalu stag ct the month, ~
1"v wont have 20 wait another month
pr a favorable sowing season And Won
'ugh' - read IN" mails We g"f N our goods
on hnud when the moon was rifs
or them "" get a good many sid" lights
N human nature. down here