Sunday morning globe., 1901-09-08
Suggestions By Globe Sympathizers
Touching Finances.
BROTHER VAUHAN'S POINTER.
The NesIol Gold Mine Or How 10 Borrow ON
Future Advertisements The Democratic
gNa.oraD Politicians Washington and Their
Engagements Of Heart Purchase Globes at
NesstOy Rates When COmpIImerted.


along financially but all of the
schemes. ingenious as they We're va.
ried. have resulted in bringing into its
counting room less than five cents Con.
federate money. The GIobe is pushing
its own way along without a single
boost from any source whatever. AL.
legged Democrats of would-be national
importance, with wealth galore, and
others with comfortable means, have
alike held aloof waiting to see its obit-
uary in the daily press, but The Globe
continues to make its Sunday morning
appearance and is every Sunday morn
ing becoming more indispensable to
more readers than the combined circu-
lau0us multiplied by two of an the
weekly newspapers published i'm Wash
ingt0u lt is true. The Globe is a little
weak ln its advertising department,
but there are two very simple reasons
for this viz.
]. The average merchant or his adj
vertis.ng representative never takes
into consideration the circulation of
the uewspaper--it is the glib tongue
Of the advertising solicitor that does
the business, hence all of the Washing
ton weeklies have ten times more ad-
yertisements than the Sunday Globe.
which is read by ten times more peo-
pie than any weekly paper in the city.
.. The second reason is that we have
no bank account upon which to draw
to pay the professional advertising So
liCirOr % per cent jU ddudUoe This isl
the only city i'm the country where adj
vertisIng solicitors demand and re-
Ceiye their commissions when the "ad
is verified and before its insertion In
the paper
The Asphalt Rubber Paint Company.
which beat us out of $50. cost The
Globe in addition, $3.50 cash com
mission paid the advertising solicitor.
So that it will be seen a publisher has
TO have a stiff bank account to go into
the competitive advertising field. and
The merchant doing a legitimate bust
ness is the loser. No Globe agent So
licits his 'ad and he misses the ben
eht of our circulation, and among the
very classes, tOo-the Department
clerks old soldiers and working men,
who are his best patrons.
We prefer anyhow, TO run The
Globe without ads rather than pay
commissions I'm advance to advertising
solicitors. even If we had the money,
which we have not.
The Sunday Globe is the only news
paper DO the city of Washington irbich
can sustain itself 0n It's receipts f0r
sales. Not even the Post Star or
Times could run successfully, from a
financial point of view, without adver-
tisements. The Sunday Globe can and
does
This single fact demonstrates the
large circulation of The Globe, and
needs no glib-tongued advertising so.
icit0r to lie or eXaggerate about it.
All this, however, is preliminary to
narrating some Of the schemes sug-
gested for bringing in the filthy lucre
to The Globes treasury,
The most unique and perhaps the
boldest of the whole lot was sprung on
us by Brother Yauhan, late Of the De-
partment News. Brother Nauhan has
had a world of experience inanciering
newspapers and other enterprises. The
past week he took a day off from rails.
IIA ILNNfN TO DNAlN "a aNl'NlAN.AA.N N"AANAt ~
at Culpepper Va, to put "a bug in our
ear and throw out a lifeline TO
"boOst' The Globe.
Said Brother Vauhan:
"Have you ever tackled that Kretol
concern on + street,
"Iu what way?'
"Whv for a loan, a gift a raise
what else? They are making money
by the bucketful. The head Of the con.
Germ is a man named Brown from
Ohio. and The tail end is woman
named Smith. I cleared $4,000 in one
deal. and you can also raise the wind
10 need hardly be stated that The
Globe was an attention as Brother
Vauhan ratified off the following
"Y0u see. I caught on 10 this Kretol
racket I'm this way. ! had about Si-
600 worth of stock I'm a patent leg af.
fair The stock was worth the paper
it was printed on, How much more
would hate TO say. ] got line on a
chap that had about the same amount
of Kretol stock He came to see me
and expressed himself TO the effect that
his stock was worthless. ! offered a
trade he accepted Now, observe what
follows:
I ascertained that the only assets
of the Kretol was a dizzy old brick In
Alexandria and few pots and kettles
Also that this woman, named Smith
from Pawtucket, Mass, had the recipe
for making the Kretol l cultivated
Mrs smith. She told me her boilers
were detained i'm Pawtucket for debts
1 sent her 10 Baltimore to purchase
new ones. Meantime | found that her
self and Brown got into a snarl. Ar
ter this was arranged / discovered
that Brown and Mrs. Smith sold stock
certificates to the Department clerks
chiefs. etc., principally women, paying
interest every three months Brown
came here dead broke from your state
now he was prospering selling stock
bearing interest every three months
based on assets which comprised tho
old rookery In Alexandria, few pot.
and Mrs. Smiths receipts. Well sir
visit Brown and slaps down the 49,
600 Kretol stock 4 want the money
for this stock Mr. Brown Mr.. Brown
grinned and pooh poohed the PROPOSE
tion. Couldn't think OF redeeming The
Ia.