The times. [volume] (Richmond, Va.) 1890-1903, 1901-12-15
Modern EIoquence' :
How To Talk, When To
Talk And dust What
To Say.
One OF The Most Popular Lii
erary Productions OF
The Day.

Almost every man and a great many
women at some time in flis or her life, is
called upon to say something before Il
popular assemble ge. 1t is surprising no"
difficult it is to express one thoughts AZ
tractively, not to say with force, before
any miscellaneous audience. y man may
be intelligent. he may Write wei. ana YET
when he is called on for snort speech
on some commonplace topic at any gath
ering. he may entertain something strong
or than longing to lie permitted to sit
down gracefully before he is fairly on
his feet.
The art of public speaking is found
largely in the ability to speak we'll With
out making any apparent effort to be i'm
pressive. The interesting talker, either IN
ordinary converse ton or in public utter
ance. is the man or woman who talks
without making too great a display OF
the emotion. If a man before any public
body will talk in the same way that ne
converses with his friends his speech
will always command popular recoSni-
ton The hardest lesson for any man
to learn is the one of simplicity in state
ment. To talk well is to talk simply and
plainly. and, paradoXical as it may seem,
the man OF scholarly attachments who
is effective as I. public speaker is the
IA hard lesson it is, of talking. effectively.
without making any show of pedantry.
One of the greatest public speakers of
the century is the Hon. Thomas 3. Reed.
AS editor-in-chief of ..Modern Eloquence'
now being distributed by The Times
Clrb. Mr.. Reed has devoted practically
his entire time since resigning the speak
ership to the work OF supervision and
editing this standard publication. with
the view of presenting to the people
collection of all public orations OF merit
extant. Modern Eloquence" tells people
how to talk, when to talk, and what TO
say if called upon to make a public ad-
dress on any occasion. AS = literary pro-
duction this publication has commanded
the best recognition of educated people
everywhere. While its subject matter is
"heady" in the sense that it satisfies the
demands of the scholar. yet the matter
is written in a vein that appeals to pop
ularity in all cases where there is Il
demand for standard literature of the
best merit.
A great demand is being made by peo-
pie in Virginia and North Carolina for
Modern Eloquence'' as worthy Christ
mas presentation to friends. TO meet this
heavy demand The Times Club has laid
in a large supply of these books, a sup
ply it is thought which will be ample
to meet every reasona BILE call that may
be made during the holiday season. IN
til this supply is exhausted The Times
Club will continue to offer Modern Flo
quence" at a large special discount from
publishers price. and on easy terms OF
payment that place the entire set OF ~
handsomely bound books within easy
reach of every welI-inforred man or Wo-
man In The Times wide field.
During the past two months hundreds
of sets Of Modern Elouuence" have t-cen
sold in Virginia and North Carolina.
Among the prominent people of this ter
ritory- who have subscribed for Modern
Eloquence' may be mentioned the fol-
lowing:
(This list does not include the names of
subscribers who have placed orders for
Christmas deliVerN.)