The Washington times. (Washington [D.C.]) 1901-1902, 1901-08-12
ADVERTISING AT BUFFALO.
Midway Day Methods Said to Have
Attracted Crowds.
Southern People Begin to Flock to
the Exposition - san Salvador's
Exhibit Formally Installed-lm-
portaut ScarchIight Experiments.

portaut ScarchIight Experiments
BUFFALO. N Y, Aug. Ito Midway
Day methods of advertising have been at
tributed the marked increase in the at
tendance at the Pan-American Exposition
during the past week. one Of the officials
of the exposition issued statement In
which he tried to show that the EXPOSE
ton company has been doing circus ad-
vertising for many weeks, but the infer
ence that Midway Days and this week S
attendance is the result of this adyertis-
ing. and not that of the concessionaries,
is not generally accepted If ii was the
exposition's advertising. and not the spe-
cial advertising for Midway Day made by
the concessionaires, it is mentioned sgniti-
cantly that it was most remarkable CO.
incidence that the rush which is now on
should have begun on Midway Day.
During the last week thousands Of
Southerners have visited the fair, and all
say they are only the advance guard of
Il tremendous following. The Southerners
say that they preferred to wait until now
because they were sure of getting cooler
weather The same reason keeps many
away until September. Texas has made
an excellent showing thus far, but Nir-
ginia, Maryland, North Carolina, South
Carolina. and Georgia have done much
better Thousands of visitors however.
are among those who are on their way
to the mountains or Northern Canada
from the seashore. Here, too, the real
rush has not begun. but will come in the
last of August and first part of Septem-
Der.
EcuaGors Building which cost 600 to
erect, was formally dedicated and opened
Saturday this being the national holiday
of Ecuador. corresponding to the Fourth
of July The dedicatory exercises took
place in the building at II o'clock in the
morning The ceremonies We're simple,
and the building was crowded with spec
tators. The principal address was made
by Senior Don Luis +. Carlo. Minister for
Ecuador. who, while speaking of closer
relations between North and South
America, said in conclusion:
The Pan-American Exposition is call
ed, gentlemen, to make closer the ties OF
union and confraternity existing between
the nations of the continent. The coming
conference to Le held at Mexico City,
started by Ecuador four years ago, and
which win be carried in5o effect during
the present year, according to the invita-
ton of the United States and Of Mexico,
will complete this civilizing work. 1t Will
proclaim arbitration as the best means
to settle discords, and promote commerce
by means of wise treaties, encouraging
navigation and preparing us to carry out
in the near future the general desire of
the whole continent which is that of
adopting d common dollar by means of
an international convention from which
II hemisphere of the Americans Will de-
riyt incompatible benefits"
e r since the fair has been opened ef-
forts have been made to secure "a Roches-
ter Day, but. owing to the impossib,lity
of getting low rate from the railroads,
all plans have fallen through. Now, how
ever, there is possibility that a rate can
be secured which will be satisfactory.
Harry Parry, Of the New York Central
Railroad, Will hold conference with Of
ficials of that railroad in New York City
as soon as possible on the subject
San Salvador's exhibit is now installed
in the Agricultural Building, and is one
of the best displays made by the smaller
Republics of South America. 1t is in
charge Of DR.. Don Paul T.. Ferrer, who.
unlike many of the managers Of foreign
exhibits, is able to go into details regard
ing every article displayed. its commercial
and intrinsic value in local and foreign
markets, and the inducements offered by
his country for going into any particu-
lar industry. lie says
was late when we decided to accept the
invitation of the Pan-American company
and because my country Is Just emerging
from financial straits. Nevertheless the
exhibit is comprehensive. Coffee is our
principal product, and is exported prin-
cipally to Hamburg, Germany. Some OF.
il goes to San Francisco and more is
shipped to New York, but from there the
bulk OF it is again transported to Ham
burg. The trade with New York and
through New York is increasing steadily.
AT present We get IS per 100 pounds for
the coffee. Five years ago We got double
that sum- But in spite of this decrease
in the price, the producers are making
100 per cent profit Il costs 81 to produce
coffee that viii sell for S. The decrease
In the price in the last few years is due
largely to the increase in exports of cof-
fee by other South American countries,
particularly Brazil. That country has cut
into the trade heavily. In this connection
il should be remembered that the freight
rates between New York and Salvador
are unusually high, there being only one
line, and consequently no competition. 1t
is different on the Pacific, where there are
four lines, and the rates are surprisingly
low.
for foreigners who wish to go into coffee
raising. At present the principal foreign
coffee raisers are Germans 1t is aston
fishing the hold the Germans are getting
a number of CaliforniaDs who engage in
this business, but not many. We claim
our coffee is as good as any in the market,
and brings the highest prices in the Euro
pcan markets.
In spite of all this. there are many
plantations for sale. but none are offered
because there Is no money in the coffee
business. Some of them are old: in some
cases the owners are in debt. and in 9TH
or insta noes they wish to engage in other
business For $4,000 man could start
plantation or buy a good one already
started. Labor is cheap. consisting most
ly of Indians and half-breeds, who get
what would be about % ceats Il day in
your money.
Peruvian balsam ranks probably next
to coffee IN commercial Importance with
us. Ii derives its name from the fact that
IL was shipped from Perus ports at first,
gathered in Salvador. IL is used
largely for medicinal purposes and I'm
making perfumes. The preparation of this
product for the market offers a field for
a new industry AT present it is prepared
in primitive ways. and. of course, its
quality is not uniform in consequence If
n company would start a plant for pre-
pairing balsan for the market 1t could
easily produce article that would be
uniform in quality, and | believe there
would be big profits in it. There is a
good demand for the refined product. and
the sales are large. They would be graf
er if the stuff was prepared In Il better
manner.
Indigo used to be the principal product
of Salvador. but since 1t has beer sup
planted TO a large extent by aniline dyes !
II is not raised so extensively as hereto |
fore, ard no new indigo plantations are |
being started now. Coffee has taken its !
place
Perhaps the most lucrative field Offer /
ed by Salvador is its mines. the value OF |
which IL unknown even in that country
Lack of capital has prevented the devel- |
opment Of the mines. and need of railroad |
facilities has been an equally important |
factor. Although we have samples from /
forty-elght different mines only two or |
three gold mines are being worked now |
In addition to the gold mines we have !
NaSt fields Of slIN.nr Lad zirr. .,n,nr..r. |