The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1901-05-31
OUR TYPE SETTING MACHINE.

ped printing Office, outside of Nash
vile, in Middle Tennessee having just
installed Simplex type-setting ma
chine, certainly one of the most won
derful inventions of the age.
This machine distributes and sets
the type at the same time; and two
men operating it can do the work of
six men at the case in the old way. 1t
is not only an economical thing to
have, but in daily newspaper office,
where every day there is rush to
handle the latest news and as much as
possible of it, it is an indispensable
necessity.
Any newspaper can enlarge its size
and increase its space whenever the
occasion requires. And in city news
papers that is what is done. They
virtually have no regular size. They
issue as many columns or sheets as the
news of the day and the demand of
their advertisers call for.
The Herald has been hampered in
the past by not having sufficient force
at times to handle the news as fast as
it came. Even now we are not quite
so we'll equipped as the New York
Herald and few other metropolitan
papers we might name. But now, al
lowing for reasonable share of display
matter our force can handle page of
matter the size of the daily, in about
two hours. We will not have any fire.
quent demands greater than that and
if we do there are other machines, we
are told, where this one comes from.
Our advertisers and friends are in
vited to put us to the supreme test al
soon and as often as they please.
The machine is only about as big as
barrel and twice as tall, but it costs
$1,000. The trust we imagine, makes
at least living profit at this price.
But it is handsome piece of machin
cry wonderful in it's workings, and
yet so simple that a child may learn tC
operate it. 1t is no more difficult tC
set type ON it, after you know how
than it is to write on typewriter
and not much more difficult to Learn
how. 1t is not overly particular excep
as to one thing that is, it requires thu
most scrupulous cleanliness. That is {
remarkable innovation in itself, that
clean thing should want to make it,
home in a printing Office. Our devi
says he won t stand it, that he'll qui
first.
1t is really wonderful invention
and from present appearances seem
capable of doing all that is claimed TO
it. Being the latest and best thing o
its kind, and wanting an abiding plac
in the best town in Tennessee, it ma
turally and easily and as a matter c
course took up it's abode in the mos
progressive and enterprising newspape
office in the city of Columbia, and i
the only daily newspaper Office in tn
Seventh Congressional district.
The Herald is the pioneer newspape
of this district 1t blazed the way i
the early days before the soft echo {
the Indians tread bad died away
Through these succeeding years it hs
ALWAYS maintained its proud positio
at the head of the column.
1t has an old and honored name, an
with a little new blood being infuse
into its veins every now and then, lii
Tennyson's brook it goes on and on fol
ever. This pioneer of other days W;
the first to embark upon the dangeroI
and sometimes treacherous sea of dali
journalism. With such pronounce
success that in Is short months
gains the further prestige of havir
the best equipped Office, both to get an
to handle the news of any paper publish
ed in this town, county or Congresiol
al district.
Our friends in particular, and Il
public in general, are invited TO ca
at will and see a truly wonderful il
vention and watch its workings.