Frostburg mining journal. [volume] (Frostburg, Md.) 1871-1913, 1901-02-16

Tan AIDnS-benPnIS
of Advcrtising
Some time ago the editor of the Rich
mond 0nd) Enterprise published an
article in which are catalogucd all the
services Of the local paper, coupled
with injunctionS as to how to help the
editor thereof in return for the papers
help. He says:
THE paper has done 30 things for
you and is only anxious to do 30 more.
1T told your friends when your par
cntS were married; it announced to the
world when you were born.
ut recorded the great events Of your
childhood-whcn you were lost as
wandering baby, when you had the
measles and scarlet fever, when you
fell into the waShtub and nearly drown
ed. when you fell from the cherry tree
and broke your collar bone when you
first started to school and when you
earned your first prize.
Later on it told how you had COM
plctcd the studies of the district school
and how elOqucntly you recitcd your
graduating Grafton.
cit told of your entering high school
or academy. 1t told of your contests
in baseball and tennis. 1t told of your
departure for college or your first ven
turc in business.
1T told of your various visits back to
the old home ncighborhood, and it al
ways wished you we'll in your greatest
undertakings.
1T limited modcstly about the first
time you went Accounting and gave
timely warning to her folks that the
ncighbors knew that matters were
growing interesting over their way.
at announced the time of your ex-
pcctcd wedding, and it published the
notice of the marriage license and gave
you nice puff concerning the wedding
ceremony.
at told of your extended honeymoon
tour and of your settling down to
housekeeping.
"When you were sick, the home pa
per week by week Informed your more
distant neighbors of your lapscs and
improvements.
at told about your lost COW and led
TO her recovery. 1t told how your
horse had been stolen and led to the
arrest Of the thief
"Whrn you were getting dull and
tired through the monotony of your Ia
Dor, the paper urged that the people
get up Il celebration, and you were
named rs one of n suitable committee
on arrangements. And when it was all
over it gave you just praise for the sue
cess of the undertaking.
"In numerous ways the paper has
helped to put your name before the
people, and you would never have had
your lucrative office or your honorable
recognition from the community but
for the kind aid of the local printer
'If you are n member of a Sunday
school or society of any sort, that same
paper publishes your announcements
and the various proceedings of your
meetings
'It tells the people much which you
would like to have known, but which
modcSty CT necessity prevents you from
telling.
'If you and all your folks have been
prosperous and fortunate in your af-
fairs, the paper has boosted you all the
way. If You have had misfortune, the
paper asked for sympathy in your be-
half.
Thus the paper has rejoiced when
you rcjoiced and wcpt when YOU wcpt.
If you are Il good citizen, the paper will
always be your friend and will back
you in Your enterprises and will help
to find you business friends.
at tells you where to buy and where
to sell. 1t tells of rogues to be avoided.
at tells you of current prices and
prevents you from being cheated and
swindled in a hundred ways.
'Finally, when you die, the paper
will publish your obituary and will
cover over your faults and will recite
the story of your good deeds.
"All these things the local editor will
cause his paper to do, but no one else
in the world will do them or can do
them for you, even for love or money.
The city paper will tell you of the
world but it won't tell the world about
you or yours. The outside paper is a
stranger to your little world and Is not
at all interested in its Improvement.
Yet your local paper does all this free
of cost to you if you are willing to re-
ceivc it in that way. However, for
your sake. we hope you are too gener-
GUS to accept 50 many unrequitcd IA
VOrS and that you are willing to recip-
rocate the same.
''IIclp the editor. Be his friend, and
he will prove his friendship to you.
Subscribe for his paper and pay for
1t regularly in advance and get your
ncighbors to do the same.
''Send him the news.
''Invite him to your picnics and fam
lily dinners, so that he can eat square
meal occasionally.
Don't call the ticket you give him to
the church concert deadhead. He
can't buy tickets from everybody to ev-
crything, but he will say kind words of
your performance and thus lead others
to buy your tickets.
'lf you have anything to buy or sell,
let the paper assist you to find custom
ers Advertising that really pays the
printer benefits both advertisers and
readers.
"lf you have any job printing to do,
don't take it to an outside office, but
give your newspaper the first chance.
"Give the editor a pointer occasion
ally or write him sensible short arti-
a. q I, Cot g.,