Audubon County journal. (Exira, Iowa) 1884-1993, 1901-02-14
An Editors Advice to His
Brother Editors.
DON'T OHEAPEN YOUR OPINIONS"

"Remenber, You Are the Great
Thunder, and Save Your Strength
and Sarcasm For Great Crises"
Says j. II. Ferris, Editor of Joliet
News-seWork. but BE Cheerful"
How lonesome it would be to you,
brother editor if you lived in :, town
where you could not get just griev-
ancc or a fair proposition published in
,,'our home paper! How desperate you
would feel. Therefore give every man
With decent opinion Il fair opportuni-
or or politics. Take an active, sub
stantal interest in your town and in
all the best things-schools, libraries,
churches, Y. NJ. c. A., W. c. T. u, hos
pitfalls, Masons, G. A. R., all soctability,
improvements and enterprise. That is
your buSiness-what you We're made
for. Get the best men possible into Of
fee, and stand by the constituted
authorities as long as there is hope for
law and order. If q Democrat or Re
publican makes a good official, say so
and stand by it. One thing remember,
the best men do not always wear the
most SNOWY clothing, and some have
no particular blood to speak Of.
A man born in the woods has opin-
ions Of his own and does not take his
points from the boot owls or the shift
ing winds Public opinion is often
noise, and the devil is the noisiest fac
tor in the business.
Do not cheaper your opinions. A
long editorial department is sometimes
a good feature when newsy in charac-
ter. but the editor who has opinions
upon everything, from predestination
to a household dispute is too gabby.
Remember, you are the Great Thunder
er. Save your strength and sarcasm
for the great crises.
Never wabble. If you make mis-
take, apologize, and do it with your
whole strength and to the utmost salts
faction of the second party. But do
not have entangling alliances. Allow
no strings to be affixed to the editorial
room--that is. do not allow the central
committeeman to pull you this way,
your big job work friend another and
the ticket agents. the landlord, the real
estate spectators other ways. Hew
to the line. hew with meat AK. but be
kind
This cigarette smoking among wo-
men. prizetighting among men and
pool selling is newspaper work and the
work Of those who wet their editorial
fingers to ascertain which way the
wind blows. Their reporters associate
with disreputable classes and reflect
that association in the papers.
Keep your paper clean always.
Whenever the women folks are on
your side, gain courage. They are pure
In heart. They have the rising genera
ton in mind and live with the chill
dren. They want goodness, for they
have use for it In their business. They
know its value.
Then be impartial in business. DC
not Jockey. You are not horse trader
any longer. You are on high plane
and cannot stoop to little things. Feel
in business that you are still a Greeley,
an Andrew Jackson or a George Wash
ington. Do not publish foolish or i'm
proper advertisements. II one of your
advertisers is tricky. let somebody else
take him. Your ad. space is for sale,
but you are still the boss, and the
readers expect you to take the RESPONSE
bility. Take it anyhow.
Then he industrious, enterprisine.
full Of fire, and that is all we think
there is Of it. except to take care of
your health. Don't be too serious. The
world will still whirl on when you are
dead. Work. but be cheerful, and be
KIND. When you get the mulltgrubs,
go fishing. Don't get drunk. Go fish
ing. All work. all doctrine, all preach
ing, makes Jack a dull preacher and
a wearied reader.
Perhaps it would be best to rearranee
and summarize as follows:
barst.-Be honest, fearless, lust.
square and love your subscribers as
yourself
Second.-Always have the best paper
though it kills the advertising. Work
for others is just about the keynote of
success.
Third.-Be enterprsing. Show that
there is fire in your arsenal and blood
in your veins.
Fourth.-Be good natured.
Fifth.-Make the subscribers nav for
their paper. The love Of dead beat is
not pure.
Sixth.-Don't get gay You cannot
always make the subscriber butt his
brains out against your stone wall
Never bulldoZe unless you can make
your point.
Seventh.-Go fishing every once in
awhile.
These are probably not full direc-
tons. They We're just dashed off, and
perhaps something has been omitted,
but they will help. If you don't see
what you want. ask for thames II.
Ferriss in Joliet Qlls.) News.
Archaeological Discovery.
Near the church Of Plan Outhey, in
the Canton Valais, Switzerland, there