The Providence news. (Providence [R.I.]) 1891-1906, 1901-04-10
SHE ACTS AS 4 MIODLEMAN.
Has Worked Upa Very Large Business In
Supplying illustrations fsr Use
In Advertising.

artists who can make pictures. IL that
doesn't prove that we are OF heroic mold
what wouldY"
You must have trials and tribulations, Z"
suggested the reporter OF the New York
Sun.
Trials and tribulations! The words
don't even family express IL. Have you
any working knowledge of the artistic
temperament? Did you over try to per-
suade an artist that work promised for
him by Monday ought at least to be turn
ed I'm by Friday or Saturday?
Did YOU ever endeavor TO make an ar
tst grasp the fact that magazines and
papers go 10 press, without direct refer
ence 20 his raoods and lenses?
Did YOU ever struggle To Impress upon
the brain or genius, the simple PROPOSE
tion that a man ought not 10 undertake
TO supply work for reproduction If the
artistic conscience will not allow him TO
make a picture that could. by any effort
known 10 science. be reproduced? No?
Well. ,hen. don't talk tn me about
trouble. You haven't had shadow OF it,"
But IL the business is so wearing,
why do you stick 10 it,"
The essentially feminine middleman
laughed
1T pays. hnancislly-and We like 1.-THE
work is fascinating. even though Il has
its bunkers and we have made a success
of IL That's a sure recipe FOR happiness.
in almost any profession. fancy"
we really had very little idea of the
extent of the field we were going to ex-
plore. when we began this business. Ny
cousin was an artist. ! was a newspaper
woman with good head for business. We
wanted TO come from California. but We
knew this town was overrun with artists
and newspaper women, and that II we
couldn't strike new vein, we would
stand little chance OF floating .
HOW A START WAS MADE
1--WE saw the tremendous demand for
clever art work and ideas i'm the adyer-
tsing world and decided that we could
help to meet the demand, so We came on !
That was early in summer, when every |
thing In the business world is fiat.
II constituted myself drummer and |
went around 20 the big ADVERTISING agan- ]
cies and the publishers and the adver- |
tising agents OF department stores. etc |
j didn't try To sell anything. merely |
showed my cousins work which was /
fully clever made acquaintances and /
advertised our scheme.
ON the LIST day OF September we got an |
electric shock. The town woke all Of |
sudden, and the wheels began whirring 1
hadn't known whether my campaign had
had auy effect, but, bless your heart We
were swsmped under orders We could
hardly believe a.. We weren't prepared
for IT. The thing was like the genii that
rose out of the bottle I'm the fairy story.
IL was so big we couldn't cram IL back in.
I'VE had a little studio i'm an out-of- the
way quarter but that wouldn't do, for |
We couldn't begin to handle all the orders
and must employ a stsn of artists ~ We
intended living up 10 our opportunities.
I'VE had no capital, didn't have a
blessed thing 10 start business on. ex-
cept nerve and an idea; but we had evil
IDENTIFY struck rich vein and IL wouldn't
do TO back down and out: SO we gave an
exhibition OF iron-clad nerve and plunged
recklessly-took a studio In the heart OF
the city. and went ahead as II we had
millions.
AT first we only went In for newspaper
advertisements. Hosts Of people are
working at that. but few are doing the
work well Advertisers complain that IL
Is almost impossible TO find artists who
have the advertising faculty.
Its a sort OF sixth sense. you know. |
The artist must have originality and
know what will hit the public eve II was |
what one might call a steady feeder. ami
II was our stepping stone; but there are
other kinds OF Advertising work. much
more interesting W..
Magazine advertisements give an artist
much more scope than newspaper cuts.
Then there are the posters and the maya
designs san ha has 1
sort OF artistic work into them.
we furnish any quantity of illustra- !
tous Cor magazines and books now and |
the Publishing firms order hundreds OF
designs for book advertisement for US
Cur artists like 10 work on the hook ad- |
vertlsemcnts. The book usually suggests
some good idea, and the men who use
the designs appreciate good work. All
these vgnettes YOU see on the couch are |
To go into publishers advertisements of
new books.
Here's an especially good one. we
think You see the advertising matter Is
frsrnod IN a procession OF Silhouette fig
pres representing the characters in the
book and the artist has caught the char
actorisucs delightfully."-.
II is with the lower class puhliea tions
that have most trouble Really good | I
ideas and work often aren't appreciated
there. and the editor asks for changes
shat make the artists tear their hair.
That's better than having the changes
made at the office OF the publica ton,
though.
''rhe buyers play hob with tho designs
sometimes. after they have left our hands
and an artist almost expires from rage
when he sees a thing OF which he was
proud come ont mutiated and robbed 0f
artistic value.
-s'f'he color presses make awful havoc.
too. aud the best designs often turn ont |
Of al. -. i
ductlon. That's another reason why our
artists like TO work for publishing houses
7 he reproduction Is better done there
ARE GOOD CUSTOMERS
at would surprise vol 90 see how
much work tho mseazies send ~ to hs
redrsvu. n has beer ordered with an
lflIsle ard the idaal IN the akeichst ara |