The Sauk Centre herald. (Sauk Centre, Stearns County, Minn.) 1886-current, 1901-04-18
sAuKCENTRHs HERALD.
CHAs. 4. HE ptop,r
Subscription, go al Year.
90 If PaiS ADVANCE. @
APRIL is eol.
THE. LocAL NEWSPAPER.
APRIL. !; e ]: /

THEssLOCAL fNEWSPAPEH. Is
Observation-Disclosures of. q
local newspapers itosfostertand ad'
vance the public interests of the
community primarily; and seconds
arily tofurther private and indip'
idual Interests lin So far a.as such
interests benefit the2s community,
To hold the business of the i'm:
mediate locality, to be enjoyedsby
those engaged in SUCH Legitimate
enterprises, as will suit the require,
ments of the people, and to attrac,
and compel business from as broad
an area as, possible is, perhaps, as
effective a sWaYsas any. in. accom-:
plishing this purpose. ,~.,!ssan,
For the benefit and advantage of
producer, merchant and consumer
alike, it is of the utmost importance
that purchases be made at home
that the money be kept in local cir-
culation, that local business enter.
prises be built up. That is, to the
mutual advantage of both seller
and buyer. Our merchants have
the goods, sell them at reasonable
profit, extend judicious credit, help
support the varied interests and in
situations both as taxpayers and
contributors; and what is of in
estimable advantage to- the }pur-
chaser, stand behind their goods
and wares with a, guaranty, ready
to make good any defect or de-
ficiency, or to- correct any error
which may occur. Furthermore,
they are the consumers of the pro-
ducts of agriculture, and their en-
terprise is effective in fixing and
increasing values, of the farming
lands and the products of them. :
Have you a doubt of it? I'm
agine for a moment what the effect
would be upon farmers within a ra-
dius of twenty miles of Sank Cen
tire, if this city seould be obliterat-
I'd from the map! What would be
the aggregatsgloS TO- the farming
interests? Simply incalculabIe. Z
Thousands of dollars }aresent out
of this city annually for goods and
merchandise which could be pur-
chased just as satisfactorily here.
Admitting that a feWs cents are.
saved on any one purchase-the
purchaser has no guaranty that he
is receiving what he ordered, He
must rely upon. the representations
of printed catalogue the1woad of
someone who has no interest in the
purchaser or his surroundings other
than the immediate profit in the
one transaction. The home mer-
chant stands in an altogether diff
ferent relation with the consumer.
He is perslstently at work for him.
He is helping him in a thousand
ways. He appreciates fully that
the improvement Of the farmer is
the advancement Of the: city.
AS remarked above, it is the8duty
Of the local newspaperstos Honestly
and persistently urge such views,
for they are right. = > 4 ! >>E=S,~
But is there no obligation exist
ing on the part of the business man
and the producer toward the news
paper? u Apparently not. : The
business men seem to consider
they have discharged their full
duty when they read and approve
of The policy of the paper-or else.
criticise it for not,doing even more
in the way of upbuilding local busl-
ness. To be sure the catalogue
houses in the cities, the mail-orders
firms, are advertising their goods
and wares every day in the, year,
flooding the rural mails, with invi-
tations to buy; spreading before
the farmers and rtowns-peopIe as
we'll, attractive and alluring offers;
telling them what they have for
sale and at what prices-pounding
in season and QUE of season for
their patronage What is the local
lHClSlldlIl uOlHS " SOuulCldSl llllS
influence to divert from him the
business which is legitimately his?
A few of them much, and those
who are doing 1t are making the
effort profitable. Most of them
nothing. Look over the advertis-
ing columns of this paper and guess
how many men are in business in
this city. Where could you buy a
suit of clothes if you wanted one?
Turn to your elaborate catalogue
just received from Minneapolis, St.
Paul or Chicago, and it will tell
you where you can buy, and what
if will cost, and very attractive
picture-more or less Misleading
as to how it will look when you
have it. Are there but one or two
grocery stores in Sank Centre?
Apparently not, and yet the farmer
has a haIf-dozen price lists from
abroad, from which to select these
goods. But the HERALD will not
90 over the list. 1t is not sweep