The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1901-11-16
ABOUT PUBLICITY.
A Big Concern Which Makes a
Business of 1t.
The Mahin Advertising Com
pany of Chicago.
METHODS AND MEDIUMS
A Personal Representative Pays
Visit to Topeka.

Mr.. H. H. Mallory of the Mahin Ad-
vertisins company of Chicago has been
an Topeka this week to make special
study of the local situation as to adver-
Using mediums and especially the sale
of Gold Dust washing powder, the plac-
ing of the advertising of which IS the
largest business done by the Mahin COM
pany.
About a year ago the Mahin company
gave the advertising OF COLO Dust 70
this paper and some time afterWard de-
cided that they were justified IN relying
on the State Journal exclusively as the
only newspaper to cover topeka Ior
such d leading article
More recently when they took up the
advertising of DIR. CaldWellS Pepslh
Syrup they concluded to also use this
newspaper only in giving publicity to
this leading and excellent medicine for
the people of Topeka
Mr.. Mallory came here especially for
the purpose of confirming this Judgment.
1t is needless TO say that he returned
TO Chicago fully satisfied with the WIS
dom of his agency in its efforts to secure
the best possible results for its clients
in the best possible manner.
Some appended interviews with To-
peka grocers and druggists give crafty
ing force to these statements. In this
connection word about the Mahin Ad-
verCiSing company: The writer has per
sonally observed the growth of Mr.
Mahin'S business during period OF
four or five years. 1t was first taken
care OF by Mr.. Mahin himself and a
stenographer in a little room in the
Marquette building and now requires
the services of seventy people with
spacious quarters IN Chicago ana
branches in New York and St Louis.
The business placed now amounts to
about one million dollars annually and
covers the advertising for several hum
bred customers. While that of Gold
70 nv x nj
and company. is the largest business of
the firm. followed perhaps by Pepsin
Syrup, there are still many other well
known advertisers who depend upon
Mahin to secure the best results from
their newspaper advertising. Among
these customers are the Mead Cycle
company, Jaccard Jewelry company.
Acme Lead company, manufacturers OF
Meals famous enamel paint; Stark Bros.
Nursery, etc.
Two important principles enforced in
the Office of Mahin company are the
prompt payment of bills and the follow
up system for watching the best in
terests of their customers. The secre
tary and treasurer of the company is
Mr. J. II. Snitzler, man of ample re-
sources and splendid financial standing.
If the newspaper does it's part of the
work, and that is insisted upon justly,
its pay will follow quickly for service
given
What is known as the follow up
system was originated by Mr.. John Lee
Mahin, the president of the company.
1t Is a sort of keeping constantly after
the main result sought and the follow
ing up of one effort and one opportunity
after another with the fixed idea of ac-
comprising the ends desired and not
limiting the effort for a clients welfare
and increase of business to one trial
or two trials or three trials The Mahin
company has a big field and has able
cultlvators who understand how to till
the rich soil to secure the best results
This is what the grOcerS says:
MT. montgomery, proprietor Star
Grocery, 112 East Sixth street: 81 be-
washing powder. The manufacturers
increased the price to US lately, which
compelled US to raise the four pound
packages from Is to 20 cents, but we
kind of washing powder
Sam Hindman. grocer, 735 Kansas
avenue: Gold Dust is now the best
selling washing powder we handle We
are compelled to renew our stock of it
often and we buy it in five case lots. I
attribute the success of Gold Dust both
TO the merits of the powder and the ex-
cellent advertising it has received
Mr. Dibble. of Dibble Grocery com
pany, sos N. Kansas avenue: We sell
more Gold Dust than any other kind of
washing powder. Aside from its being
a satisfactory article, the advertising is
responsible for its popularity 1 believe
the State Journal Gn which Gold Dust
IS advertised exclusively is the best
H L. Perkins, manager Exchange
Grocery, lib East Sixth street: We sell
a larger amount of Gold Dust than of
any other kind of washing powder. It
gives satisfaction among our custom
ers."
Mr.: Weiss, of Weiss & Co.. grocers.
531 Kansas avenue: Gold Dust is one
OF the best selling washing powders. IT'S
popularity has sprung up in recent wears
SO that we now sell more of it than al
most any other article of its kind .
w. ). Kale, grocer, 612 Kansas avenue.
we are now selling more Gold Dust
than any other kind of washing pow
der" P
Mr. Odell. manager Shawnee Grocery
los East Sixth street: Gold Dust is ON,
best selling washing powder We han
die large quantities of Gold Dust as the
demand for it is constant"
VIM Green, of Green & Son ,roce,.s
III Kansas avenue: we have more de-
mand for Gold Dust than any other ar
ticle OF its kind. 1t gives satisfaction
among our customers"
Mr. Oberley, of Granteer & Oberlev
grocers, 504 and sos Tenth street,
Among washing powders. Gold Dust is
THE article We sell more of it than
OF any other cleaner"
C w Meyers 1905 Topeka avenre.