The Scranton tribune. [volume] (Scranton, Pa.) 1891-1910, 1901-06-08
TALKS BY THE .
PUBLISHER xx.x
Educational Contest Circula-
ton Advertising - y y =

MANY PEOPLE have been wonder
IVu ing, and have openly asked the
AVA question. how can The Tribune
afford to offer over $4,000 as rewards
for contestants in its "Educational
Contest" 1t is not surprising that
such a question should be asked, as
81, 900 is a lot of money to be offered in
this way, but The Tribune believes
that when it seems advisable to take
some chances in investing money in
any new enterprise, 1t should be in
vested in way that will at least do
somebody some good. If The Tribune
fails to get value received for the
large amount of money expended in
this contest, it will at least have the
satisfaction of knowing that some
worthy young people in Northeastern
Pennsylvania have been helped to Sc
cure advanced educations, than which
there are none better in the country.
Subscribers Are Aiding, Too.
The Tribune, however, will not be
entitled to all the credit in this respect.
Every new subscriber who enrOllS on
The Tribune'S books through some
contestant, will have his share in aid
ing some young man or woman to an
honOred place among the rising gen.
Grafton They do this without max
ing any contribution to either the con-
testant or The Tribune. for they get
the full value of their money in the
daily visit of the paper to their home,
which The Tribune hopes will be so
highly appreciated that continued Wis
its will become Il necessity.
- C,,1, ~
During the past four weeks, with
the contest only fairly opened. 2a6 new
subscribers have been added to The
Tribune's list. and in the twelve weeks
which remain probably several hun
dred others will be brought in. These
new subscribers, in most cases, are
people who have not been accustomed
to reading The Tribune and naturally
give more than passing attention to
everything in its columns, advertising
and all. Thus. advertisers who take
advantage of the opportunities which
this contest offers. will not only re-
ceive the benefit of The Tribune's
regular constituency, but will reach
these many new subscribers and be
able to impress them more than Or
dinariy.
Permanent bscribers-Per
Customers.
The Tribune hopes To retain the sub
scribcrs that are obtained through its
Educational Contest for many months
and years after the contest closes. a
very large percentage of the subscribe
ers secured last ycar--in fact Il much
larger percentage than was anticipate
ed-are still taking The Tribune.
While The Tribune is thus gaining
new and permanent subscribers, the
merchant who takes advantage of this
opportunity will be gaining new and
permanent customers. This is a suS-
gestion worth pondoring over. OF
course. The Tribune can be accused of
speaking from a selfish motive, but
the merchant who considers the condi-
tions must admit the truthfuness of
the argument.
Where the Flat Rate Applies.
1t Is in just such cases as above de-
scrbed that The Trbune's fiat rates
per inch for advertising are an ad-
vantage to the advertiser. \ new ad-
vertiscr can insert his advertising in
any space he desires. to cover the cur
rent three months without being
obliged to pay an cXorbitant rate, He
can use a large space one day. smaller
spaces on other days, on omit entirely
If he desires; he can change his ad.
every insertion if he deems it advis-
able--and ii will cost him no more
than "A fixed space in some obscure
corner, providing he does not use in
the aggregate a larger number of
inches.
TIL" regular advertiser also can
change his advertising frequently
or can use extra space at in
tervals during the contest with
out paying more than his pro rata
price per inch And If he has con-
tracted to use 1000 inches during the
year and finds that he has used 5000
in that time, he will receive a rebate
in cash for the difference in The Trib-
une's rate for the larger number OF
inches.