The Scranton tribune. [volume] (Scranton, Pa.) 1891-1910, 1901-07-13
TALKS BY THE
PUBLISHER .xxa
The Great Opportunity of Sum-
mer Advertising. - - = e -
VOU MAY CONSIDER this the
wrong time OF the year to talk
- "A :. L. Inn "A

wrong time OF the year to talk
advertising and say you cannot
sell goods during the hot summer
months.
Why not?
why, everybody is away on summer
vacations and has no money to spend
for anything but recreation these days
There are a few reasons why the
summer months are the best for adver-
tising, ana IL is largely matter of
custom-the stopping of advertising
until fall" Why. there are just as
many people read the newspapers In
the summer time as in the winter
We might say. Incidentally, that in the
case of the Tribune there are good
many more this summer, as the Edu-
cational Contest has added over 900
new readers thus far.
Summer Advertisements Are Read.
And besides this papers are read
more in the summer time than they
are in the winter as people have
more idle moments on their hands. Did
you ever think of this? In the winter
season there is the theatre, the party
calls and callers. and nearly every day
and evening is occupied. In the sum-
mer. sitting on the porch or in the
hammock. the newspaper is read and re-
read until not only the news but the
advertisements are thoroughly familiar
OF course there are lots and lots of
people out of town, some at a distance,
but very many not further away than
Dalton or Glenburn. And they all have
their Tribune forwarded and read it
like a letter from home. The wives and
daughters watch the advertising and
when they discover something that
appeals to them, which is nearly every
day, the husband, who comes to the
city regularly. is requested to stop
in at So-and-so's and bring home some-
thing or other that he is advertising
in The Tribune. And occasionally the
wife and daughter must make trip
to Scranton to take advantage of some
bargain offered.
You have had these experiences,
haven't you? So has every other man.
The Golden Opportunity"
Then, too. there are those who are
too far away to get into Scranton so
easily. They may he out of town for
IA couple of weeks or for a month or
two. But The Tribune is received and
read daily. This is the golden oppor-
tunity' for the merchant to SOW his
seed so that it will bear fruit in the
fall. The busy housekeeper will have
too much to attend to when she returns
to the city to give the newspapers
much attention then. But just now
time hangs heavily on her hands and
the merchants announcement of what
10 hu n
a month or so, will be so fixed in mind
that when the need arises there will
he no question as to where she will
SO for it's satisfaction.
Don't stop newspaper advertising in
the summer or you will miss the great
est opportunity of the year!
Newspapers and Billboards.
Did it ever occur to you how utterly
some merchants contradict their own
aguments about newspaper advertising
in summer not paying because people
are out of town? They order out their
ad. and then buy some big posters that
cost a lot more money. which are post
ed about town, while everybody is
away"
The people who are out of town don't
have the billboards forwarded like
they do the newspapers-there are
plenty of them where the are, but
they are not advertising Scranton
merchants.
Strange what ridiculous things the
force of habit" induces people to do.
If you believe in billboard adver-
tisnG, all right. But wouldn't 1t be
better to use this means of publicity
when there are more people at home
and ii is not too hot to move about
until after dark, when bill-boards are
not Illuminated?