The San Francisco call. [volume] (San Francisco [Calif.]) 1895-1913, 1901-12-12
CHRISTMAS SHOPPING.

~ RIGHT sunshine and an air as crisp and cool
X as if it were ordered by Santa Claus to fit the
Il season of his coming have brought the Christ
mas shoppers already from their homes to the streets
and the shops where the holiday goods are cleaning.
The larger stores already thronged with seekers
after novelties and with purchasers, for the wise shop
per does not at this season postpone buying to an
other day The shops that are thronged now will be
crowded next week The article that most attracts
may be sold by tomorrow. This, therefore, is the
time to buy promptly and avoid the rush.
Every aspect of the time promises Christmas sea-
son of unsurpassed merriment and happiness. The
people are prosperous and have bright prospects of
greater prosperity ahead They are in harmony with
the festival season. We are at peace with the world
and with one another In politics an era of good
feeling has set in. Virtually there is but party
the country No formidable attack is now being
made upon sound money, protection or any other
feature of the legislation upon which industries
based. So, too for time least the strife be-
labor and capital that disturbed both the East
and the West a few months ago has passed away
The mills running, the wage-earners have money
for merry Christmas and among all classes there
is that cheerful contentment which is more potent
than money in making glad holiday.
The merchants of the country have foreseen the
increased demand for Christmas goods and have pro-
vided the shoppers with an ampler stock from which
choose than ever before The advertising columns
of The Call reflect the increased and increasing
business OF the time. Persons who cannot make up
their minds what to buy cap find multitude of sug-
gestions from our advertisements. There are novel
ties useful gifts for all kinds of people Santa
Claus is a great manufacturer. He knows how to
suit every taste, and this season he has done his
best
Christmas shopping is enough like haymaking to
make it worth while doing it while the sun shines.
We cannot count the continuance of such bright
weather through all the days from now to Christmas
Next week the streets may be wet and sloppy with
RAIN and then the shopping will have to be done rn-
der conditions that make it disagreeable and to some
extent difficult For the present everything is pro-
pitious to the shopper. SO pleasant is the weather
and so bright the stores that it is a temptation to
wander among them for the mere pleasure of the
outing. Just neither the park nor the public art
galleries show up attractively as the shops and
under the conditions that prevail the shopping itself
may be accounted one of the best pleasures of the
holiday season.
It is questionable whether any other city in the
world presents such picturesque and radiant ap-
pearance does San Francisco in these afternoons
and evenings when the shoppers and the sightseer:
are out IN something like full force. The San Fran
cisco type OF feminine beauty shows we'll in walking
costume. Forms of lissome grace animated with
California vgor faces that glow with the beauty o.
rosy cheeks and starry eyes, do not need the acces
sorry of ballroom dress and ornaments to give then
attraciveness that delights every faculty of the
mind Consequently their presence on the streets
in such numbers as are now to be seen during busi
hours give to the city truly festa1 brightness
We are evidently about to celebrate the merries
Christmas in our history, and are making ready fol-
II early