The San Francisco call. [volume] (San Francisco [Calif.]) 1895-1913, 1901-12-13
CALIFORNIA AND CHRISTMAS.

IRON the people of California there will be
r. sent this year to friends in the East or in
Europe great multitude of Christmas re-
membranes. These will be scattered far and wide
and will be everywhere valued and treasured In the
aggregate their cost will represent a large OF
money, that the trade, both in its scope and in its
worth, is matter of considerable importance.
If the majority of the Christmas presents sent
from California other lands made up of Cali
fornia products there would be double benefit to
the community. In the first place the demand would
give good market for the home industries that pro-
duoe the articles; and, in the second place. the dis
trbution of them through so wide an area of country
would materially assist in developing foreign mar
ket for them It is that individual is going to
send many such presents, and each therefore may
think It will not matter whether he send California
articles not but the subject should be considered
in the and not with respect the actions of
single person. The trade is large, the chance of
making known the merit of hundreds of articles of
California production is excellent and by mutual
agreement all citizens should do their share in max
ing the most Of it,
1t is well known that the Christmas trade is one
OF the largest of the year. So much money is ex-
pended IN holiday novelties that period of we'll
nigh universal economy follows as soon as the hoi-
days over. Trade in nearly all lines becomes
GULL ana some time before business
normal activity From that fact we may derive some
conception OF the amount of money expended in
the Christmas trade and most of that goes for the
purchase Of presents of one kind or another Cali
fornia imports immense line of Christmas goods
from the East and from Europe, while her exports
of such goods are much less than they ought to be-
A fair patronage of our home industries in that re-
spect, therefore, is matter of good business as well
of local patriotism.
While have no notable industry engaged
strictly in supplying goods for the Christmas trade
we have none the less quite variety of products ap
proPrate for Christmas presents ranging all the way
from photographs OF California scenery to costly
articles manufactured from gold In the scope of
that variety there is something to suit every taste
A search of the stores would bring to light num-
Der OF beautiful products of California of which most
people have hardly heard. 1t would be well indeed
for some of our enterprising merchants to make a
special display Of California goods suitable for pres
ents and thus aid in promoting the patronage OF the
home goods. Such display would be widely talked
about and thus would serve as a good advertisement
Tor the merchant, so that he would gain by if as
much as would the manufacturer of the goods
The subject IS worth the attention of every one
who takes any interest in the development of the
State. The choice Of California products for pres
ents to people in the East will entail no increase Of
cost and the articles will be much more of novelty
there than would be any Eastern or Eurooean
product Let every one therefore in prooortion 70
his means help to make this good Christmas for
California industries by booming the market for
California goods.