The daily morning journal and courier., 1901-09-25
RAILROAD TRADEMARKS.
Some Curious Designs and How Tn

or the United States were content to b. known by their names alone, and diC
 not bother with striking trademarks
 Then they were not striving strenuous l ly for publicity, and were content tt carry the business which came theil
 way. Press agents were unknown, ant
 the general passenger agents did no
 keep scrapbooks.
 The trademark came in with the
 building of competing lines, and now most of the roads have some design 1 which is used on all printed matter In the west and south nearly all of the small roads possess trademarks, and | generally, the shorter the road the l more complicated is the design. Some roads even have the trademarks paint ed on their cars and their trainmen wear them on their caps.
 Some of the designs were selected in a hap-hazard fushion, and have nc particular use, and there were many competitors. Ingenious geometric de-
 vices satisfy some roads. while interest
 ing stories are hidden in the origin and
 meaning of others.
 Railroad men do not agree as to
 which road was the first to take up the trademark idea. The Pennsylvania
 railroad was one of the first, with a
 modest keystone design. That it was
 also the emblem of the great state
 from which the railroad takes it's name
 did not lessen its value as trademark.
 Many have wondered at the peculiar
 design that has been used by the
 Northern Pacific railroad for the last
 eight years. It was adopted by the
 company because it was striking, and
 it was not until after it had been used
 for some time that it's possible original and ancient meaning was learned.
 The original symbol, from which the idea is taken, Is Chinese in invention, although the officials of the road thought that they were getting a Co., rean design because they had first seen it upon a Corean flag at the World s fair. It seems that the coreans had done little adopting on their own ac- count. The doagram was evolved in the eleventh century A. D. by a young Chinese named Chow Lien Xxi. Accord ing to the story which comes from Chi- ma, this Chow was a romantic youth. dHd, ptIlidpS, pOcllC, lOl ilS loNcu tc wander through the country.
 One day he stumbled across a won derful cave which tunneled through a hill, having entrances in each side. The cave was round inside, but the en- frances were crescent shaped. This gave him the idea for diagram, which is known as the Great Monad, and he used 1t to illustrate a system of philos- ophy established by Fun He some four thousand years before Chow found the wonderful cave.
 The monad has long exercised a wide influence among Oriental peoples. Light and darkness force and matter, motion and rest, fire and water, are some of the things which they read in this mysterious figure. The Northern Pocific people say with point that all of these things are closely related to the of great transportation y. Freight and passenger trains, through the agency of fire and water, are now in rapid motion, and again at rest, throughout both day and light
 The Canadian Pacific railroad has a
  er lying on top of shield, which bears he railroads name. He is pretty lit- .le animal this beaver, with bead-like ,yes and tail fashioned like a paddle. Ie is typical of Canada, and has proved good mascot for the most northern transcontinental line.
 It is fitting that the Southern Paci- lc should use the setting sun as its offi- ial emblem, for the greatest part of its mileage is in states which have more l han their share of sunshine. The de- | ign most used has a railroad track | unning into a dazzling sun, which has l lmost gone down. The Union Pacific makes good use of red. white and | lue shield. The Santa Fe railway uses
 development of the cross, which is opular among the southern Indians | nd Mexicans. It fits into circle per ectly, and bears the words Santa Fe" n the crosspiece. The Houston and | 'exas Central has adopted the five ofnted star that was long ago taken S the emblem of the Lone Star state. he Colorado Midland places pyra- lid within circle and allows a repro uction of Pike's Peak to rear it's snow lad head in the center of the pyramid. The Lehigh Valley railroad has a lack diamond trademark which is ap- ropriate, considering the heavy coal 'affic which the raod carries. It is sually seen in the center of a flag. he Chicago Great Western has great i cal of trouble getting a satisfactory asgn for its three legged road" A oirited competition was held and the aple leaf adopted. The three termi- als-Kansas City, Chicago and Mlnne- oolis-find convenient corners on the af The Baltimore and Ohio features le dome of the Capitol building at in its trademark. The cree dragons at each side o1 the de- gn have no particular significance. he Maine Central railroad prints it's ime on a pine cone. The Lake Shore Id Cichigan Southern takes more idle in its fast mail trains than any ing else, and impresses that fact oon the public by using mailbag as 5 trademark. Just why the Priladel- lia and Reading should call itsself the oval route" is not evident, yet it's | . est Is always surmounted by jew 2 ed crown.
 Some roads do not have fancy = ade, but use a square, circle or some her figure with the name of the road.