Evening star., 1901-05-18

The principal hotels, clubs and saloons
state that Heurich's is the best and is
demanded by the public Many who
have been abroad say Heurich's beer
exCels any brewed in Europe.

NJ ~ w W. III @S
enabling ice men to supply private
trade with better ice than can be Sc
cured anywhere else and at prices
that DEFY the trust.
Evidence OF Physicians.
l. e a d ing physicians prescribe
Maerzen and Senate as a gentle
tonic, having a peculiar effect upon
the digestive organs, which, under
It's influence, exhibit unusual ability
Ill assimilating all kinds of food. An
oyster left standing in Heurich's
beer will dissolve, but will not do so
in wine or whisky. Cheese eaten with
Heurich's beer is easily digested,
even if entirely undigestible other
wise.
The Process OF Brewing.
The brewery itself furnishes waltz
able evidence. The process of brew
ing is described in these columns.
Also the great storage cellars, where
the beer is perfected by aging, kept
at a constant temperature by refrig-
Grafton, as also is the hop cellar,
which is as secure against germs and
eXtraneOus substances as IF If we're
Theoretically sealed
The cleaning OF the malt-the
cooling of the beer, the mashing-
in process, and the devices for Sc
curing absolute perfection and clean
illness are unique and unusual, and
are, therefore, described.
Interviews With Dealers.
Then the evidence of those who
sell beer is given-interviews with
leading hotels, clubs, restaurants and
cafes-Over a hundred interviews
with men who cater to all who drink
beer in all parts of Washington-the
Shoreham, Wizards, Raleigh, Army
and Navy Club, Century, Home
Club, Saengerbund, Columbia Ath-
letic Club, all of whom sell no other
dark beer than Maerzer-sixty
saloons in the northwest, northeast,
southwest, southeast and center OF
the city-practically every one OF
the best sell only one kind of dark
boer-Maerzen-and testify that this
is the beer their customers demand
and will take no other; that by sell
ing this beer they have built up a
large and constantly increasing busi-
ness" people come blocks to get
Maerzen, as one man said. Il owe
all my success to selling Maerzen, y
another said Expert beer drinkers
know it is the best in the world" 81
have travelled all over Europe and
found no beer half as good as Maer-
zen. the beer that is brewed in Wash
ington.' Il had to put it in because
the public demanded it."
Protection TO the Public.
This evidence is strikingly conclu
sive, because of the peculiar facts
that surround the beer business
There is tremendous competition
Maerzen is not the cheapest beer or
the market. Dealers have beer
known to sell other dark beer
cheaper beer-and call it "Maerzen.'
Therefore, the Heurich Brewing
Company have rule that any dealer
handling Maerzen shall sell no othe,
| dark beer. This for their own pro
lection and the protection of the pub
lie. Only day or two ago down
town dealer was cut off because ht
violated this rule
| Other beers are pushed with ener
gy and perseverance. The margir
of profit in selling them is largel
than the margin OF profit in sellins
| Maerzen, but Maerzen is the bee
people insist on drinking after the,
| hecO,,ie aco,,aintad with ;to ,,,a~:+.