Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1901-10-07

the remaining parts of the sheet appeared
the advertisements of druggists. dealers
in surgical instruments, etc. A call at
the hospital reveals that the officials were
contemplating such an advertisement.
The work is printed, the solicitor orders
the posters sent to the hospital, after
getting enough out Of the package to use
in collec ing his contracts. When the hos
pital officials get their first statement
showing what they owe for the posters, 1t
is disclose that they had only given per-
mission for their advertisement to appear
on the sheet. and that they were in no
wise responsible for the bill
There IS nothing too sacred nor an oc-
casfon fraught with too much reverence
to serve as an opportunity for these swim
ding takers to ply their schemes.
Churches are shinins~saarlS for their
cupidity, and a popular scheme is for
them to issue souvenir J lstory" of the
church, illustrated by few cheap half
tones, and If they can get hold of an
easy-going pastor whom they can soft
soap into getting his permission to print
his portrait in the front of the Souvenir
lit means a goodly array of dollars in
their pockets Should you get an order to
print one of these church souvenirs you
need not be surprised If you are called
upon by the publisher to pay the c. D.
D. bill for his half-tone illustrations and
on being asked to hold advertising con-
tracts as collateral for the amount in
volved.
Did you ever notice that when an adj
vertising publication is issued say by au-
thority or under the auspices of the local
board Of trade. to bring before the admir-
ing eyes of the world the wonderful In
situations and industries of the town, how,
as shown by the illustrations and adver-
tisements the town consists mostly OF
breweries and liquor dealers. with just
enough churches to help maintain a re-
spectacle balance?
Every man who works one Of these adj
vertising schemes has worked II so often
that he has become familiar with every
detail of the printing involved, and he
can tell to nicely just how much 1t win
cost and how long it win take to do the
lob. He will ask you how much you pay
for your paper and Is always ready to tell
you that you do not know how to buy it,
and that he can get 1t for Is per cent less
and will probably assume much injured
air and will ask If you expect him to pay
for your own lack of facilities. and the
end of it all is that he frequently gets
honest customers.
Granting that you are willing to be
party to the sw1ndling Of your neighbors
and customers, there is only one safe way
to deal with men with advertising schemes
when they want you to do work for them,
and that is to get your money In advance
in cash-not advertising contracts; and
know a man in the printing business,
man who knows what he Is talking about.
and his advice Is that after you have set
a good price for your work that round
figure be added to It to cover the wear and
tear that the reputation of your establish
ment suffers in being identified in any
way with such questionable characters as
advertising solicitors.
If a man with an advertising scheme
comes to you to have It printed, you are
perfectly warranted In doing any of three
things; First, plead an unprecedented rush
of business and refer him to your dearest
competitor; second, charge him two prices
for the Job IN loving remembrance of the
printer he swindled IN the last town, and
see that 1t is all paid In advance; third,
in extreme Instances, turn him over to q
policeman as a suspicious character.
OASTOR RIA.
bears the - -