Pine Bluff daily graphic., 1901-05-05
oO1-ii1sII4.s11>ClAL VALUE C. 4t..,..
Peculiar Reasors for <erti,.s z.i>t> for Spcs'iai Dircctor;"s--i s,td
 bf SNti.lalse.a.

In he average farmhouse mail there ls always an abundant efist of cir c1llars and pectuses ranging all the Way from green goods To patent med icines. This literature is of d sort that never comes to urban people; il is de- ] signed for bucolic consideration only and the collection of the names of tie farmers to send it to is an art in itself, says the Chicago Journal.
 The simplest form of the advertise ment for the names is the announce ment that the advertiser is about to issue a new and enlarged edition of his agents directory and that for ten cents any name and address will be ] registered Whereupon you will re- eeive much valuable and important reading matter" In many instances, no doubt, the advertiser is a man of straw. He has no agents or other directory. the ten cents is clear profit
 and he victims scarcely care to make d fuss for a dime. But there l are many honest dealers who do all fhey say they will de. and this is afoSed after a brief Waifins period bE ,he receipt of circulars and adYertiS- a-e d1a'etiai from every state in 3hn aaiaa
 fhere ha> been so mdea conn eti- H5aa for sl}esr names ss=4t a54 #FrtS cf MO Inducements are offered. ,i.e
 5lp' Fena'ja~ a@ fixed 55.e To =sef he~- <. ul ei1'rez 546=iaezFe in .,7- tHrn of all h'.d= a+e ia4alae. tsa.'>.. diamaPt~ Wa'e3 VII aereiTf@ fsa no~t "XpeG1 iHd2e> If seems, @a'4 rafGed Su s:ef.iA 1hai i: NH resi=f esetx al..I teSt. Nothirr but sAa=fsit .p of he atiNart .@er's in%enllitY >zeals to limit the rich rewards Wh.eE are ta a0w from ~eHdin~ len eeH in silver or stamps. all hein@ ii addrtion to the mail matter tAat k ta result from he printing of the e.1#t.s in tt5t' adver- tiSers diree."rv. "Ees} CT the d. rectorN is ''rr Fr:##.=sa #ft#,.. tn" naferx received raee=. t,~ value. There are srvcral #s=5F##l.sg '>- saed moro or less svyss.3.f;so .rs}3s..
 The char~c 9f a.neez= he inser- tion of th" na'no is aol dae merely to the directory T,3ass to catcn money both m'n,- and ~o.a~. It ie fhat dime which e.z ft aama ifs sefIina yalnr " hen IL. ttal'isn4.:e of f. He ,.@aS "a 1ae azsa4, brokers with a letta. ''.t ef .sftf.-ee=s Ill eooa. :, i9 he Ia9e1arr of 'at old business. aad offers hHm for ale 3fAe term all good" ueans tt8t taa ,#@e}e, has the original doefmaats sla =5 sW that
 
 dime each on his se5e. th7refore they may h2 counted ar . bite ri any cateh-PennN scheme N9 rh nlav I've sent to them hy circl,l2r. mere list of names such as m h hc cemp.nl by asl1in@ the villa@e eehhlfr who b;s nei@hbors were Wou't have no yalun 10 a name dealer. The eharae of the dime @ @et into the a"ents' directory jS the thing that sift@ out the gull ible.
 Nj his first sa)e the names 90 for q small sum. and hat is hv NO means a fixed tianrc, for his tra6e has its bull and bear utavemenfs q have eth CTS. The huNer itieS tae l,S1 with his own little ~a,ae. ah.eh eaax allure the farmer to the e. aa, = Il quarter or haif-dollqr IT.. rrcatrs q second and smallnv l'-. 4.eh can r. sold for q consider. ''Ie }7a85.e, for the names are =aHiN of those who have parted n.lb their eood money like easy mqfzs
 E, g,' ena-H~ nruces4 The lists frz.s3 a1I oyar ..,a 5zz,.z nm "atlucea toa Nery few a5ahFgraIcaun- te- Gla-a N n have bt.feu eyers HaaH #ien#uffhaa- sGgJea in@ wl.,p reea fren tb@ir meHe$. sees= 1&.s-.#s F From so te so eea,s. each accart''ao s~ he 4a1lSe chances fo run Fhesg ara .5e people 10 Whom tla areef-raods a1Hesfars are sent,and dcse are thev who heeeme eome-ons and aa home -hoIn
 tll these names ate sifHed ont by he men with different confidence eames Brt at the sane me that the aYynrrs arc be.ne pre4ed upon by 65lfe=set of sN,aaleF5 the cheap meti- ci'sa men keep ~oNdiae hem z3mpJe ',hj7 ;o eet.z
 u. ts tajs department ai e=inaists. there is the same process of selection, and at last The medically gultibie farm CTS name comes into the posse9.ion of really reputable proprietary med ieine houses.