Evening star. [volume] (Washington, D.C.) 1854-1972, 1901-06-03
SELLING HgURICH'S BUILDS SUCCESS
1--WE Sell 1t Because the People
Demand 1t" Is What All the
Grocers Say - The Critical
Beer Drinking Public Prefer
Heurich's Above All Others.

The family trade of Washington
is supplied with Heurich's beer pref
ty largely by the grocery stores.
These stores naturally sell the beer
their customers demand. The fact
that their customers demand Heu-
rich's beer is the most conclusive
evidence of the superiority OF the
Heurich beer, inasmuch as Wash
ington families, especially in the
northwest, are largely composed OF
people who have previously resided
elsewhere, or have travelled extern
sively and are therefore we'll &C
quainted with the virtues of the beers
brewed in different cities such as
''the beer that made Milwaukee
famous" and the St. Louis product,
all of which have been enterprisingly
advertised, while the Heurich beer,
up to the present time, has sold pure
ly upon IT'S merits.
Beats Any in the Country.
Since nearly all of the stores that
sell Heurich's beer also sell the Mil
waukee and the St. Louis beers, and
declare that their customers prefer
Heurich's, this evidence is strongly
to the advantage of the Heurich's
beer. Stress is laid upon this point,
because in quoting the places that
sell Heuricn2 on draught the ele-
ment Of competition with the out-of-
town beers, with beers that have
been advertised to the extent of hum
dreds of thousands of millions of dol
lars-has not been so conspicuous.
That Washingtonians prefer Heu-
rich's above all other beers was a
foregone conclusion, but that of all
those who i've in Washington, no
matter where they are from, prefer
Heurich's beer, could not have been
confidently predicted without the
canvass the results of which I pre-
sent herewith.
All over Washington the report is
the same-Heurich's beer leads all
the rest.
THE INVESTIGATOR.
Here are some sample interviews:
"Nuff Sed."
$50 much has already been said
about Heurich's beer that it don't
leave much for us to say"
us all that is said true?"
eyes, sir. The proof of the beer
is the selling of it,
"Sell more than any other?"
ooh, yes"
Ashby & Co.,
300 E st. NV.
I'VE sell great deal of Heurich's
beer. We don't handle any other
beer. The demand is for Heurich's.
We put up good, big glass of beer,
and treating our trade generously
have built up large business"
Gregory NJ. Nix,
Per Louis Thaler.
I'd and H SITS. NV.
Max Lipman, at ed and H SITS.
NV, said: II could handle good
deal of Heurich's beer if I could get
hold of it. l could sell IS to 40 cases
of Heurich's a week. There is a
great demand for it.
I'VE sell great deal of Heurich's
beer" said Grocer Elliott, at 18th and
0 SITS.
ut Needs No Advertising"
"Heurich's beer don't need any
advertising. 1t advertises ITSELF"
Howl"
BY its merit. People who buy
it once buy it always. It's the only
beer we can SELL"
Mrs. J. Gaegler, IT,,
1910 9TH st. NV.
Sold Heurich's Twenty Years.
The only beer we handle is Heu-
rich's. We have pushed it to the
exclusion of all others. We regard
it as the best beer made. We have
dealt with Mr.. Heurich's firm for
nearly twenty years. We have form
ed strong attachment for the peo-
pie themselves. A man in BUSH
ness naturally has some fondness
for the people he trades with, and
we have always found Mr.. Heurich's
people and Mr.. Jacobsen very clever,
honorable, generous people to do