Evening star., 1901-10-01
AN ATTRACTIVE AFFAIR.
GOIdenberg's Anniversary Sale Draw
ing Large CrOwds-Special Features.

ing Large Crovds-Special Features.
Conspicuous among the current fall open
ings is the sixth anniversary sale at Col
denberg's. The store was thronged yes
terday and again today with sightseers
and shoppers. Flowers were plentiful in
the decorations, and one could see a gen
eral tone of prosperity pervading the store.
Six years ago the Dependable Store" was
thrown open to the public. and at that time
the foundation of it's subsequent and quite
remarkable successes was laid By fair
treatment the store has grown in popular
favor and has expanded until today 1t
boasts a clientele among the largest of the
department stores of Washington. The
special features of this opening season are
to be found in the lavishly stocked milli-
merry department, the cloak and suit de-
partments, and, in fact, in all lines where
dress goods and fall things to wear are con-
cerned. Raglan coats are in evidence in
abundance and variety of style. Another
feature Is being made OF the housefurnish-
ing department where home needs are to
be supplied in every detail. The shoe de-
partment, one of the latest to be added,
and also one of the most successful shows
a specialty in the insured SHOE evidenc-
ing the full confidence of the proprietors in
their output of footwear. The opening"
prices on silks, colored dress goods, black
goods, etc., are proving to be decidedly at
tractiye.
one feature of the Dependable Store
on which the proprietors lay much stress.
is the fact that all transactions are on a
cash basis. Nothing Is charged, and they
claim that this is a very important factor,
and one which shrewd shoppers recognize.
In this way, it is stated, capital is not tied
up in debts, and, therefore, a liberality can
well be maintained throughout the stores
dealings and merchandise can be offered at
the lowest price. The most liberal methods
are, therefore, in vogue, and money Is
cheerfully refunded without question at all
times and upon any just occasion. Mr.. NJ.
GoIdenberg, in speaking today to Star re-
saf0:
''It is all due to advertising and to truth
full advertising at that. We have never Of
fered special sale or special bargain
that was not of the most unusual import
ance. When an announcement of anything
of this kind has been made some of the
responses we get are at times almost
enough to overwhelm U.S. can only say
that the future will be productive of even
greater efforts on the part of myself and
the corps of buyers
GoldenbergS is unQueStionably a busy
store, but no matter how rushed the eff
cient force may be, 1t is the policy of the
management that all shoppers shall be ac-
corded every courtesy, and especially to
ladies Is every kindness and Difference
| shown. One of the special latter-day feat
ures of the store is the mail order depart
ment. which has grown to immense pro-
portions during the past year. Every day
letters are received from all over the south
All mail orders are personally looked after
and filled as carefully as though the par
ties were present and selected the goods
on the premises. Recently a New York Of
fee has been opened, where the Goldenberp
buyers make their headquarters when in
the metropolis. This is another special
feature which enables the heads of depart-
ments to keep in touch with the needs and
happenings at home while they are away.
One thing that the proprietors are anx-
ious to impress upon the public Is that one
may feel at all times that they are safe in
every purchase made there. It Is q tact