Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1901-03-30

tablished rates 1t was impossible Il
fix on rates until there was something
definite In the way Of circulation az
n basis 20 figure on. Now the circula.
tlon Of the Commoner has passed the
$4,000 mark, and there n something Il
offer the advertising public"
Mr. Bryan reached New York Satur.
day, Part Of Sunday he spent with his
long time friend, Major o. j. Smith
president Of the American Press Asso.
citation, at the latter's Dobbs Ferry
home, and he was also the guest Of an.
other old friend John Brlsben Walker,
Of the Cosmopolitan magazine at r.
ylngton While IN New York lr Bry-
an made his headquarters at tne Hoff.
man,
AT luncheon Monday Colonel Bryan
was the guest Of President William 9,
Bryant Of the New York Press Club,
at the clubs attractive new home,
With the iournalist-statesman were
his medical friend Doctor Glrdner, and
his political friend, Congressman Sulzer,
Members Of the club who participated
In the Informal affair were Col a. B,
de Frece, who arranged the gathering
Harlan Page Hubbard, the specialist IN
advertising, and Walter Scott, Of the
Associated Press.
As I'm the streets and offices and
wherever Mr.. Bryan went there were
many who wished to greet and shake
hands with the man who twice captured
the nomination for President by his
party, after leaving the editorial room
Of the Omaha World Herald luyar-
ably Mr. Bryan met every conner with
his magnetic smile and In his most
aiiable manner.
Monday was a busy day for the COM
moner man. He rushed from place to
place, and covered ground with the eE-
pedlton and energy that characterized
his remarkable electloneerng CAM
palgns as a candidate for the press
dency with a Newspaperdom repre-
sentative he called at the agencies OF
the j. Walter Thompson Company and
the j Frank Hackstaf Company,
among others. With these concerns an
introduction was effected, and a mutU~
ally satisfactory basis for future rela~
lions established But Mr.. Bryan was
quite candid and not a little shreWd,
in making II understood that he is not
yet ready to quote rates and close
business That win come In due time,
Then Mr.. Bryan was conducted to the
office Of the Christian Herald, In Bible
House. where he investigated methods
and discussed plans with Publisher
Louis Klopsch and Dr. T. Dewitt Tai
mage, the editor IN this Interview MI
Bryan gained some valuable points
from Mr. Klopsch, In connection with
his system for filing orders and record
ing subscriptions, He was also greatly
interested In the stand taken by the
Christian Herald management In the
matter OF excluding medical advertls-
ing. Mr.. Klopsch told how he had come
to make a decision on this point, the
with which his announce
ment was received by agents and adj
vertsers, and how he carried through
his rule. cutting out not less than
100000 worth Of medical advertising
from the columns Of the Christian Her
aid. 1t was not difficult to discover
that Mr.. Bryan had seriously consd'
ared the adoption Of q similar rule In
his advertising management policy.
Monday evening the energetic editor
II the Commoner spent with William
r. Hearst. Of the Journal, with whom
politics and publishing were discussed
Early Tuesday morning Mr.. Bryan left
'or Philadelphia. where he called on
'Nrus Curtis, publisher Of the Ladies'
Home Journal md the Saturday Even
ng Post, and thoroughly Investigated
he mechanical facilities business pro-
'edure and methods o. advertising
In the model establishment
# the Curtis Publishing Company. a
all was also made at the agency Of
\. w. Aver q Son,
While in New York Mr. Bryan talked
Freely Of his plans and expectations
With reference 10 marketing the Com
noner's advertising space, with AssOci.
tie Editor Patterson, of Newspaperdom,
With whom he had been In correspond
nee regarding his policy IN advertising
value Of space in his me-
lium, preparation Of rate card, etc.
Since a paid circulation Of over 10000
lad been secured for the Commoner in
ass than two months. Mr.. Bryan felt
that the 100000 mark would
,e reached in a few weeks, when a posi-
i've guarantee Of that output could be
made and rates based ON that figure.
ie expressed qualification over the
act that Information and suggestions
onveyed in the correspondence referred
o had been confirmed by all the con-
ultatons he had had with both space.
uyers and newspaper managers, and
that his decision Is for an
bsolutely fiat rate, based on one-half
ent per line per thousand Of circula-
ion Discounts should be given for
either time nor space though reason
bic concessions would be made 10 40
ertisers who place longtime orders
or large space. SO far as possible, adj
ertising on inside pages shall have
osition next TO reading matter A
remium will probably be charged for
osition on the Commoners last page.
10 soon as the printing Of advertise
vents begins. at least four pages will
e added to the present size Of the
aper
Mr.. Bryan graphically described the
iiicutes met with and overcome in
the Commoners rapidly gained
He said the editorial work
'as the simplest factor IN the problem:
nd that even the printing Of his large |
dition each week. with limited faclll- |
les, was overtopped by the immense
etail in entering and recording sub |
criptions, and finally In addressing
nd mailing a circulation that had far !
lrpassed both expectations and prep |