The Savannah morning news. (Savannah, Ga.) 1900-current, 1901-07-02
How II Is DOue.

Considerable surprise has often been
manifested by the general public at the
fact that some of the most prominent and
responsible commercial concerns continue
to contribute free to the regular pur-
chasers of their goods, premiums that
have very substantial value. 1t was
long a popular notion that the goods with
which presents were given were neces-
sarily of an inferior character, and the
practice of many firms went far to make
the public skeptical about the quality of
the articles offered for sale, but it would
be manifestly unjust to make the sweep
ing assertion that all concerns having
honest goods, on the market, and en-
deavoring, in a legitimate way, to push
the sales by offering extra inducements
to buy, were necessarily to be classed
under the head of cheap gift enter
prises."
The premiums given by the Woolson
Spice Company of Toledo, o., for in
stance, to those who save and send in the
Lion heads cut from the wrappers of
Lion Coffee, are of useful and valuable
character, and while in vast quantities
they may not be very expensive, it is
certain that those who receive these
premiums would have to pay quite high
price for them if bought individually in
small town. 1t is the immensely of the
Lion Coffee business that enables the
Woolson Spice Company to purchase at
wholesale prices--often buying out an en-
tire factory's Productive articles which
they distribute separately to their Gus
toners. In no other way could those
premiums be bought so as to be given
away and still leave a small margin of
profit on the Coffee.
For instance, 80 or 100 Lion heads sent
70 the company, with a two-cent stamp
lnclosed, will entitled that coffee patron
TO choice of articles that would be
well worth two dollars to the recipient
IN fact 1t would cost that, and possibly
more, to be bought at retail in the or
dlnary store. But the Woolson Spice
Company, buying that very article by the
ten thousand at a time, get a low price
IN consequence, and are exactly in the
some position as the wholesaler or job
ber
The Lion Coffee is well known to be OF
excellent and uniform quality and it is
used to-day in millions of American
homes. The fact that premiums are
given to help its sale, does not in the least
a1ect the quality or quantity, and the
great claim that this Coffee has on the
public mind is that 1t is absolutely pure.
ana not glazed or coated in any way. It
Is said that the finest embarrassing
establishment in the world is located on
the Woolson Spice Company's premises
IN Toledo and the facilities for prepar-
ing this coffee for the market are unsur-
passed
1t is therefore not to be wondered at
mat Lion Coffee has such an immense
SAFE as 1t has clearly pushed its way 20
lhe front on its intrinsic merits and is
lts own advertisement. 1t is recommend
60 on account of its wholesome purity,
us strength and fragrance, and the fact
'hat II takes less of it to make a good
cup Of coffee than any other brand on
the market.
We understand that the new premium
lst Of the Woolson Spice Company will
DC issued on the first day of September
next, and that it this year contains a
greater variety Of useful and ornamental
articles than II ever did before This.
therefore, might be a good opportunity
Ior those who have not been using Lion
Coifee heretofore. to commence buying 1t
now