The Honolulu republican. [volume] (Honolulu, T.H.) 1900-1902, 1900-10-07
ADVERTISING THAT WOULD
PAY

4 morning contemporary says. A1-
vii has not made much by its displays
a. foreign eIpositione, and then so=s
u 10 say that for all the money eI-
p aded tor the display at Chicago,
Omaha and Paris. No tourist, so far
a. we know. has found IN them al
iu piration TO come and see what we
have to offer" This Is ntrong Ian
sllage. but The K .,-.can believes
every word OF Il aI,u believes that
= spent by Hawaii In making dis
phys at e1positions has been pracd
c1ily thrown away
The Republican has on several oc-
C sIOns called attention TO the value
OF advertising Hawaii and her attrac-
tons through the means of finely
pl linted circulars containing descrip-
tie matter and statistics OF Hawaii
di distributed throughout the northern
st ties of the Union Such work would
be no experiment II has been carried
OF most successfully by many OF the
q at winter resorts OF California and
the south. AS has been pointed out
in this paper, Los Angeles, California,
is shining example of what persistent
Advertising OF a city viii do In 1880
Los Angeles had a population Of L, 900.
In the height OF the boom days In 1887
1t was estimated to have $1,000, but
then came a collapse Of the wild specu-
lation period and when the census OF
1880 was taken II showed a population
OF $4,000. But think what growth
tbs was. -Four hundred per cent N
ter years Following the collapse Of
the hnOm the people determined tu
start anew and make their city more
attractive than ever. Printed matter
WAS prepared and distributed by the
tor and presently Los Angeles began
% grow again, the census of this year
showing upwards of 10000 inhabitants.
honolulu has a winter climate that Is
anexcelled any place else in the world.
The ocean trip, even in winter, is less
20 be dreaded than the trip from New
York to English ports in the summer
season. People of wealth are con-
sta aRtly in search OF new places O visit.
Like the conQuerors OF old they yeun
for new worlds to conquer. II Ha-
woh falls to attract hundreds aud
thousands of wealthy tourists 1t is the
fault of her own people
\ small fraction of the money spent
a either Chicago, Omaha or Paris, IL
sp Mt in sending printed matter broad
east over the northern states OF the
N ON, would result in untold GOOD 10
h vail
The trsnscontinental railroads are
shC wing interest In Hawaii ss is seen
by the action OF the Union Pacific
which recently had a lot Of printed
naattar prepared about Hawaii by Mr..
Rober1 Shingle OF this city This &C
ton Of the Union Pacific ought 10
arouse enough civic pride In the mer-
chants and business men Of Honolulu
to induce them TO at least do a. much |
rs ransoontinental railroad to ad-
verlise Hawaii.
his is subject OF so much interest |
TO his city and territory and one that. |
K given attention. would result In such |
.kr ge financial returns, that The Re-
publican fails 10 understand why tho
chsmber of Commerce, which is q mer-
.hsnts' organization, does not take il
Up. Let start be made and It will be-
'asy for the work to go on. Five
thousand dollars spent In ADVERTISING
this season in the States would
esul; in the expenditure of not les
ran tl,0o0.o in Hawaii BY tourists
yitatn the next eighteen months. TO
~ nothing OF the permanent invest
aenis that would result from such
dysrtising.