Iowa County democrat. [volume] (Mineral Point, Wis.) 1877-1938, 1900-04-19

ground as soon as possible, rs they
would md it an advantage IN Secur.
Ing part at least of this opening
business. Another thing Of import
ance The consul mentions is that cleo
trieal machinery in general will be in
great demand in Sweden as soon as
the people have fully learned the value
OF their numerous waterfalls
The progress which American manu-
faeturerS Of BICYCLES have made IN
the last four wears in their trade with
Switzerland Is remarkable It is not
poSsh le to give the exact number Of
American wheels imported into that;
country, because imports from dis.
trthutns points in Germany or France
are credited to The country from which
they last came: but the Official sta.
tiSt.yS show that in direct shipments
from the Cnited'StateS the number Of
American hies lies entering Switzer.
land has Increased from twenty one IN
1895 ~ 2,l94 in lS9S. while last wear
showed considerable increase over
lSSS These statistics also show that
the average price nf the American
Wheels is below that of any other
tore,&n manufacturers. yet in respec,
10 endurance and style they stand at
the head OF the list, Consul Morgan
su&srsts that this trade he stll
further increased by having live agents
who speak French and German can,
NaSS The country. He says such means
Of introduction will do more In a short
time than catalogues will ever accom-
pllsh
Not only are Americans wheeling
into ,he trade OF Switzerland but they
are walking into that of other Eu-
ropean countries If shoe exports are
ANYTHING to Judge by. OF the shoe eN-
ports of last year S525,g ~ worth went
to England, S5o4. o95 to the West
Indies and Bermuda and $i09,o67 to
British Australia Nearly half Of the
entire amount exported went to Eu-
rope Commenting on this increasing
trade the Leather Market OF Frank.
fort pays the American consuls the fol-
lowing deserved compliments: I'VE
have often had occasion to comment
upon the alertness, the efficiency and
the keen business Judgment with
which the consuls OF the United States
aid and support their countrymen In
their quest for foreign markets. We
know of no country whose consular
officers are so active in this direc-
tion; especially we Germans. with our
legally educated consuls, find ourselves
in this respect at an Important dlsad-
vantage The American consuls re-
gard ii rs an honor to serve as pio-
neers of their country's export trade,
and the persistent tenacity with which
they follow out their purpose really
deserves the highest recognition,
Exporters should keep one fact ever
before them II they would meet the
fullest measure Of success, and that is
to study the tastes of the people to
whom they wish 10 sell. Make what
the customers want and it is not neces-
sary to force market or do much ed
ucation of tastes. Not only make
al tIGItS III the IbI III WUHl utIHHHuHuI
but in the color also. A leading Ger
man trade review prints the following
1t has been recently stated that Ger
many has captured much British trade
in Russian markets simply by cater
ing to the popular taste for red In
wearing apparel. English sewing
needles have also been ousted In Brazil
because they were wrapped in old
fashioned black paper, The manu-
facturers of Saxony went in for pink,
and hold the market. A French ex-
porter of hgh-elass leather goods has
Just discovered the heather Chlneei
antipathy to green by the nonsale OF
his elegant articles made up in that
color. Moral: Leave color fancies for
the drawing room, and make money
from the rainbow II the market re-
quires 1t.
This may be generally applied
When 1t is question Of color versus
business, give the color wanted and
get The business waiting.