The morning news. [volume] (Savannah, Ga.) 1887-1900, 1900-04-01

Occasionally 1t happens that a ghost
has to have hacker. She makes clear
Roadway with the manufacturer and the
artist, but when it comes to the lithO-
grapher and advertising departments of
the publications, they ask a deposit as
guarantee that they will get their pay.
The active ghost, however can afford TO
laugh at such stumbling blocks. She
knows issues and values and isn't apt 10
take risks, and she is certain to have
friends. The people she has worked for
watch her career, They look and wonder
at her aptitude and espouse her interests.
Some Studio Ghosts.
Certain kinds of ghosts work as inter
mediates taking the subordinate rather
than the initiative position in enterprise
There is a clever young ghost, one Of
three partners in studio corporation for
the production and disposal of ideas.
Ideas relating to everything from fashion
mediums to marmalade factories, overalls
and proprietary remedies are kept in
stock or made to order by this firm Two
women and man compose the home staff
outside a'd being called in when there
are rush orders to fill. The man is an all
round good drawer and depictor not an
artist hampered by genius but one calm
ly practical and given to steady work
One of the young women likewise draws.
paints, sketches, creates, being fertile in
invention and of an industrious turn. The
other member of the firm is the ghost.
The ,ghost can do nothing but talk fasci-
natingly on commercial subjects and in
terpret the ideas furnished by her con-
ferees. No marketable fancies come to her
by night, as is the case with creative
ghosts but she sleeps well and is in hap
py mood to sell the firms output to people
in need of apt mediums. She also tramps
the town in pursuit of new or obscure
businesses needing development and that
are unknown to her partners When there
are no ideas or sketches to sell the ghosts
bides at home and poses for the artists,
thus saving the money that must other
wise be paid to models. This ghost has
great success in her affairs and the pant
is about to move into more commodious
quarters owing 10 the popularity gained
through her ghostly Intervention.
The Value of Ideas.
The advel Using ghost has been conjured
of necessity and is a new conner in COM
merctal ranks. The demand of the age is
for ideas Ideas to be adapted from every
thing under the sea, upon the earth or in
the heavens are sought after with zeal.
The people who are right in the thick OF
things The doors and orderers in the va
rious lines Of trade find their inspiration
stale spiritless. The ghost lives outside
away from It all. She is young, enthusiast
tic. ambitious and the advertising mana
ger welcomes her word pictures Even IL
he can't use exactly the idea she sug-
gests her words rouse some dormant fan
cies in his own brain and the two frater-
nize into something practical.
Get along without whost, couldn't,
said the superintendent Of publicity
agency" as the mandatory Of ideas is
called 1--WE are all hard at thinking out
things week in aud week out and bright,
original idea doesn't come to us once a
fortnight The ghost is fresh Thinking is
rnn 10 her Now the other day I had a
large poster for an evangelists meeting on
hand. Something bright and attractive II
must be. but fairly loaded down with an
nouncements because the session was 20
last a week. The ghost heard me puzzlinS
over n with our staff designer and she i'm
mediately solved the problem, Have the
hackground pale blue she said, then put
= tremendous scarlet cross reaching from
end 10 end. All the announcements can
ba written In rows up and down, on both
the background and the cross ana sun
there will be an idea In IL ell and the
church people will approve. we executed
,bat prompting on the spot and Il was a
srccess The man who had my place lhree
Years ago is. In the y. asylum, went On
sho manufacturer Of ideas. THE one VINO
had II before him has paresh' I'M
strong ana well now and aV'FiOu'9 '"'