The times. [volume] (Richmond, Va.) 1890-1903, 1900-08-19
when YOU READADS
Our Weekly Talk on Store Do
ings Calculated to Assist
Shoppers.

Beyond q reaSopaoie Oouo. 49,
rond people are far more compreheh-
s.ve of store advertising than those o.
most Southern cities: in fact, few Oh itie
establishments in larger towns expend as
much energy in presenting selling e'eiitS
as some of our home merchants co.
The ability OF d store to offer mercaan-
disc is usually dependent on the pufchas-
ing sagacity of Its buyers. who' Ike d
reporter with good nose tor news,
must have the same qualification ZOE sel-
ting goods TO an advantage. Inc shreWo-
ness of OBSERVATION-DISCLOSURES buyers Is Welt
Illustrated N the fact that these stores
frequently offer standard goods at prices
which prohibit the maker from selling
them The obvious ways for securing the
most wanted merchants Sc are legion De
sides the reputation of q house Tor closing
out volume OF goods in a short time
frequently causes manufacturers 10 ship
this particular house their products 1t
such low figures the public response to
the amazingly low prices IS spontaneous
The careful study OF a firms advertising
VII soon disclose how truthful 1t IS Inc
character OF the establishment must al
ways be considered, ind when a reputa-
BILE house announces a special saving Ii is
part of shoppers duty 10 respond one
way or another. The more successful
sale is just so much greater Will the
store exert itself each succeeding tine
We hive given some reasons why goods
are offered at some stores for much less
than others ask, but it will consume con-
siderable more NIX than has been used IN
the five previous articles on this SUBJECT
before thorough knowledge of store ad-
vertisins can be had. AS these weekly
talks ure intended to enlghten shoppers
Of -nr-tfG inc az
it, a striking lesson may be taught from
a. recent event at one of our big stores.
When a house has a widespread reputa-
ton for hundling crowds when goods are
offered at very low prices, combination
of makers utilize the distributing force
Of that particular house as an outlet for
thousands upon thousands OF dollars
worth of the most desirable mercnnn-
disc. The Meyer Store. corner Foushee
and Broad Streets, has really been per
forming a public service for the past
week. The event referred to is Lock
harris Mll-End Sale, an event which Is
given in the principal store of every large
city throughout the United States MI.
Lockhnrt's position is as unique as II is
remunerative. II has been estimated that
his salary exceeds that of the Pres dent,
and when ne brings his goods to 4 store
it is under conditions that he be given
carte blanche in making prices III oNet
TO harmonic with the askings for MS
goods.
Mr.. Lockhart some years ago conceived
the idea of buying UP the mill-ends OF
various textile fabrics. which come in
lengths of from eighteen inches to five
yards. When the ends would aggregate
a goodly quantity he sent them to some
store and inaugurated his famous MIL
End Sale. The tremendous success OF this
sale may be imagined from the fact TINT
Mr.. Locktart is not only a power among
the mill people. but also among manufac-
turers Of various articles. The remark
ably low prices asked for other than
fabrics at these sales is explained by Mr..
Locl1hart's almost endless connections. In
order to make his sales unqunl.ffadly
successful, he has various kinds of goods
made up in greater quantities than the
average wholesale houses handle. One
factory ulone makes one hundred thou
sand Wicker Rockers annually for MS
sales. It is the same with many other
lines. The Mill-Euu Sale is now running
at the Meyer Store, with special induce
ments for Monday and Tuesday shoppers.
This store will fill your mnil order for
anything advertised as much to your
satisfaction as if you called in person.
The Meyer Store is probably the only
department store in the South. strictly
speaking. Shoes. Mancuring. Hardness
ing, Clothing, Furniture. and, as the
firms motto goes. Every thing for Every
body is carried by this live establish
ment.