The Alamogordo news. (Alamogordo, N.M.) 1899-1912, 1900-07-05
.CLOUDCROFT IS A SUCCESS.
People of the Southwest ClamOr
For the Continuance of the
Popular Resort,
GREIGS INGENIOUS ADVERTISING.
Causes the Passenger Agents of Other
Roads to Pronounce Him Prince
of Rustlers Phenomenal
Sale of Lots.

John A. Eddy's phenomenal success
with Cloudcroft this year, looks like a
well laid scheme to vindicate himself
and his judgment as to the adyisibIity
of pushing Cloudcroft into the front
rank of western summer resorts. That
Mr.. Eddy alone is entitled to the credit
for inducing the public to make such a
clamor for the continuance Of the Cloud
croft plan, is past gansaying. How he
succeeded, no one knows. He had 1000
pamphlets. the friendship of the pres
of Ell Paso and Alamogordo, and the
recommendation of Il few who visited
Cloudcroft last year, to work on. He
was recognized as practically ''out of
it, and everyone wondered what the
new management would do for the sal
walton Of ClOudcroft and Alamogordo.
1t soon became evident that Mr.. Eddy
did not propose to wait on others, but
that he would, as private citizen,
place his shoulder TO the wheel and
start it rolling. Then, the personal
columns of the newspapers showed that
from ten to fifteen persons were daily
passengers to Cloudcroft from El Paso.
and that some Of the wealthest and
and most prominent citizens had moved
their families to the Breathing Spot
and were building summer cottages on
property purchased from the Improve
ment company.
Cloudcroft, like Banquo'S ghost,
would not down, People who formerly
had no faith in it, We're forced to ac-
knowledge that the citizens of lei Paso
and other Southwestern cities wanted a
cQQl.-summer resort. Tho Teachers
convention in El Paso gave the finish
ing touch to the opportunities OF the
public and General Superintendent
Greig was literally deluged with letters
requesting the road to run excursions to
the resort.
With characteristic ingenuity, Mr.,
Greig fitted up an EI Paso Office with
the green products of Cloudcroft an d
visitors were invited to rest meath pine
boughs behind which whirring electric
fans created breeze that swayed the
artistically arranged foliage and gave
an idea of what might be expected in
the mountains proper Photogra phs of
woodland scenes, ribbon badges an d
Oloudcroft literature were the added in
inducements that clinched the resolve
of visitors to see Coudcroft, and early
in the afternoon of each day the offices
were closed to ticket buyers. Twice as
many tickets could have 9e9n-disposed
of, but the road lacked equimS to ac.
commodate more than $50 passengers
per day.
One Of the most ingenious advertising
schemes Imaginable, was question
card winch Mr. Greig had distributed
to passengers each day. The cards
read: Nov that you have seen Cloud
croft, what is your impression of it?'
"Would you come again next year, or
recommend Cloudcroft to your friends
in case a good hotel which would charge
reasr liable rates, were erected there. >
Passengers eagerly answered the ques.
tions and signed the cards aud the re-
suits of three days work showed list
of 1,200 names all of the owners being
enthusiastic admirers of Cloudcroft
Some of the most eXtrdvagant EXPIRES.
sions imaginable attested the admra-
tion of the visitors for Cloudcroft, such
as:
zone of the seven wonders of the
world"
"The Alps are not in it any more"
"Words inadequate to express my
admiration" etc,
Concerning the work Of the Fl Pasc
office, of the White Oaks route, The
Times says;
General superintendent Groie and
Assistant General Passenger Agent
Alexander, the smooth artists of the Il.
Z. e N. E., have sold to the visitors / :
703 tickets TO Cloudcroft. They sent
four special excursion trains from El
Paso to ClOudcroft this week and this
morning they will send fifth carrying
300 people to Cloudcroft. No road in
the West ever worked n convention OF
the same size for such big percentage
on side trip. But every visitor who
went to Cloudcroft returned prasng
the magnificent scenery and the beauty
OF III PasO's superb summer resort ON
the summit Of the SacramentOs.
"Probably 100 Of those who went to
Cloudcroft this week will remain there
several weeks And all Of those who
visited the place will send friends there
this summer. The - round trip rate
from Fl Paso holds good until Soptem.
ber lst."
From the above II viii be noted thai
over $500 was paid into the Golfers o.
the passenger department from the ex
cursions, and that the net earnings az
gregated about $4,000.