Virginian-pilot. (Norfolk, Va.) 1898-1911, 1900-11-16

large elevator and in the nislcs going
and coming TIL sometimes it was i'm
possible to pass.
or course the souvenirs attracted at
tention. They consisted OF n picture
and n knife to be used for turning
cakes. on the knife was an inscription.
presented by Miller, Rhoads e Co.,
of 'Norfolll's Busy Store"
But the goods displayed, the music
the show window" and the decorations
of the store won great admiration.
a LARGE STORE.
The store is very large There is an
area of 1000 square feet on the first
floor. 10000 on the second floor and two
stock rooms of 5000 square feet each
on the third and fourth floors.
There is an immense skyight cut
through the second floor. thus forming
balcony from which the whole of the
first floor can be overlooked. This not
only gives ample daylight from the
skylight in the roof but 1t forms n
basis for decorative effects so valuable
and beautiful in store of this sort.
GREEN AND YELLOW.
This skylight balcony was decorated
in 4 color scheme of green and yellow
The effect in the brilliant electric light
was admirable. 1t surprised everybody
to see 4 store SO large. so handsome
and SO tastefully arranged.
There were 500 pots OF growing
plants. all green, with the exception OF
some feathery grasses and the attenu-
ated leaves of n few dried palms
Among them were ferns. palms. ba-
mana trees and eeraniums. On the COL
umnS which rise from the second floor
by the skylght balcony to support the
skylight were golden harps inter
twined with running vines. These
harps were used to decorate other
parts of the store where the walls
were not covered with articles for sale
Sacks orchestra played during the eve
ming for those who had time to listen
to music. The Lauterbach Co. sup
piled the plants from it's own green
houses. and Mr.. Lauterbach was the
designer OF the decoratives.
DISTINCTIvELY DRY GOODS.
Miller. Rhoads e. Co. is distinctively
dry goods store. The departments of
the first floor are as follows: Dress
goods and silks embroidery and laces.
gloves ribbons, iewelrv. hosiery. paper
patterns stationery dress trimmings.
wash goods. linen and white goods do
mestics umbrellas and mems furnish
inC goods
Tho second floor has departments as
follows:
CorsetS. art embroidery, upholstery
and blankets cloaks and suits. muslin
underwear and wrappers, infants wear.
The arrangement OF the store for the
first floor consists of lavatories for
men and women. ladies' waiting
room, a receiving desk and the cash
ier's office
The second floor embraces a ladies'
laNatorv. fitting room for corsets and
skirts and an alteration work room.
THE FIRM.
The firm Is as follows: Linton o.
Miller and Webster S. Rhoads. of
Richmond and VIM. Grant Swartz the
resident partner here The firm has
another store at Richmond.
GOODS BOUGHT ADVANTAGE
OUSLY.
Some characteristics of the house of
Miller, Rhoads & Co. are as follows:
No store in the South BUYS goods
more advantageously than Miller.
Rhoads & Co. They secure only wor-
thy merchandise in vast quantities at
lowest cash rates and sell quickly on
the smallest margin of profit. and a
child Is as secure to purchase in this
store as the most experienced shopper,