Yorkville enquirer. [volume] (Yorkville, S.C.) 1855-2006, 1900-11-14
ADVERTISERS AND SUBSCRIBERS

1T 1S Tor the SuDSCrlDeTS IlTSC, anu dQ-
vertisers may avail themselves Of the
benefit Of it's columns If they are will
ing to comply with our conditions"
This was the answer that the bust
days ago, gave to a patent medicine
man, who after failing to secure ad-
vertising space at less than the cost of
filing the same with live, Interesting
reading matter, wanted to know If the
paper was not published for advertis-
ors.
"Well, you are a little too independ-
ent to suit me-" replied the medicine
vender, land I shall not use your pa
per."
"Just as you like, SIR" retorted the
business manager. your business,
however welcome on our terms. is not
solicited or desired on any other"
And in this brief colloquy was out
lined THE ENoUIRER's whole attitude
with regard to the business side Of Its
conduct. The business management
has no desire whatever to be stiff, for
NAL or arbitrary. 1t unites with the
editorial side in endeavoring to build
up and retain an intelligent, substan-
tial and appreciatlve constituency.
Both departments seek to make the
paper worthy Of the subscription price.
Neither department asks any consider
alton on any basis other than value re-
ceived. Both departments hold the in
terests Of subscribers as above all 9TH
er considerations. The advertiser who
desires to reach these subscribers with
news Of commodities he has to offer, Is
always welcome, provided he comes on
q purely business basis. He will not
be permitted to take any advantage Of
the subscriber or reader II that advan-
tage can be prevented. The kind Of ad-
vertisers who wish to take unfair ad-
vantage are not wanted. Those who
are willing to comply with the perfect
ly fair conditions that are prescribed
by the editorial and business depart
ments are pretty apt to meet with a
friendly reception from subscribers and
readers. That has been the experience
Of the past, it Is the experience Of the
present, and constant vigilance Is ex-
ercised to make it the experience Of the
future.
The present advertising constituency
Of THE ENQUIRER comes fully up to the
standard outlined. None Of it has been
solicited except upon conditions that
apply to all. All of it is induced solely
through the desire on the part Of the
advertisers to put themselves In touch
with the exceptional class Of readers
this paper is known to have. The bus
mess and editorial managements take
pride in both readers and advertisers,
and they have some reason too, to feel
that both readers and advertisers are
reasonably, well satisfied with the SER
vice they are getting.
The papers that are published for ad-
vertisers only, are numerous, and the
advertisers who think that this Is the
object of all newspapers are also numer-
GUS; but take the world over and 1t
will be found that those papers which
are published primarily for subscribers
are best not only for them but for ad-
vertisers also. It Is a case on the one
hand Of the reader hunting the paper,
and on the other Of the paper hunting
the reader. When the reader hunts the
paper there is likely to be some read
ing done, and such advertising as there
may be will come in for such attention
as it may be entitled to command. The
paper that has to hunt the reader, how
ever, is not always successful in its
quest, and the advertising it contains
can fare no better.