The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1900-11-25
Read this story Of a
very lucky young man who
won an income for life for
one moments thought:

Some months ago, Il wiu be remem-
bered, we advertised widely for a name
Tor the magazine we were about 70 pub
lish- II was little thing 10 give but
much 10 receive. a moments thought,
perhaps, would de it, yet The result was
OF such importance to us that we pre-
pared to award as a prize nothing more
nor less than nVe dollars week Tor lie,
or an annuity of two hundred and dfty
dollars. This offer. when first brought
TO the public attention through the coli
umns Of all leading papers in The coun-
Try, was received with considerable IA
credullty. The man at your ugnL
sneered. while the one TO your lefL
smiled. Neither said, IT'S stra ght
alone That was because they did not
know our way Of doing Things. tribe
unusual perhaps, bur success today
means Just that. with the additional trait
of taking the situation boldly by the
throat
Those. however. who entered the con-
test were courteous enough TO give Us the
benefit Of their doubt. one of them giving
rs something else besides, a little legend
OF scarce half a dozen words which was
just what we wanted. The balance Of
sum larger by two hundred and fifty
dollars than it did five months ago "a
dlherence that came about saturday.
May 5, when our representative called
on this man ATr. Arthur w Madden at
his home in PhilliEsburg, New Jersey.
and presented him with certified check
for the above amount
The ingenuity Of man is cOncededly well
nigh infinite. but probably never more
SO than when he deliberately tries 10 put
something into name. There were
names sent MS that would have graced
the title page Of queens memoir. and
there were others that would have killed
penny dreaGtul ere lt had left the
press. Some took extensive liberties with
our firm name. while others took stil
greater liberties with the English lam
guage as DR.. Johnson conceived it, TIE
words monthly and magazine did
weoman service to their last straw. some
worked being fearfullT and wonderfully
made Yet a-ar- from these. and de-
cidedly in the majority, were a long list
or names that sounded possible in every
respect. 1T was evidently an eubarrass-
meuU of riches
AS is now evident "The Brown Book
Of Boston" was Mr. Madden contribu-
ton TO the contest. We believe the name
viii fEd the same favor with our sub
scribe as IL has with ms. II is ALTER
auve. which is something. tt is ass c a.
with a conservative tn0rOugh-gOing and
durable color which is more. il rs dem
cratically unpretentlOus which is mos t.
Like brown bread" ar Madden sug
gested, lit can be made wholes me r
the entire family" This viii be- our aim.
An unb0lter. Whole-Erained product put
forth in the end avbr 10 meet the aver
age PERSONS desire for reading that is
In the belief that our readers may. care
to know something further of Mr.. Mad
den we would say that our representa-
tive found in him a young man of
twenty-seven with viii to do and
body to endure that foreshadow liberal
longevity for the enjoyment Of his good
fortune with the exception OF year
away from home teaching school he has
spent his life I'm PhilpsburE, a - mi
active though nOu-clangeab bile town of
son1e ten thousand souls. lying among the
cultivated hills Of western New Jersey,
where they slOue gently down 10 meet
the waters Of the Delaware
Mr.. Madden in speaking Of how he
chose the name he sent IN said "As