The morning news. [volume] (Savannah, Ga.) 1887-1900, 1900-05-27

Matching advertising plots and studying
the feminine nature for nothing. He
knows enough to realize that it isn't
through big announceme nts in the newspa-
pers that he is going 10 gather his proper
harvest OF American dollars.
Women, he has discovered never read
newspapers when they travel which ac-
counts for the pitiful paucity of advertis-
ing in the daily journals To make up for
this every enterprising corsetiere, millner,
or modiste, employs, if possible, a clever
young woman whose business IL is 10 Look
up daily the published lists of new corners
to Paris and examine the registers of the
hotels and pensions This employee then
sends out through the mail cards and let
tiers of advertisement, and follows up that
maneuver by calling in person on many Of
the travellers. Such advertising Is contrary
TO the American precedent, but 1t works
like a charm in Paris.
Partisan Methods,
The little solicitor of patronage is al
ways selected for her good looks and for
the possession of a carressing, pleading.
persuasive manner that DISCUSSES delight
fully most enormous amount of cheek
She usually speaks English with an acc mt
that makes il worth while to listen TO her,
and if she is a solicitor for a corset maker
her figure strikes envy to the heart of the
behoder while if a milliners agent, her
sive advertisement for the house she repre-
snts. There is no use trying 10 avoid Ter
because with the meekness of a worm and
the obstinacy of mule, she gains admis-
sion and an interview sooner or later;
sometimes with only the cards of her firm
to dispense, but often enough with a tidv
black brass bound little case in her hand
that holds an alluring example of her
stock in trade.
She will whip up stairs, slide past the
servant at the door, delcately intrude
even into a sick room and ten to one
capture the victim she has in chase. Of
zen enough she is the head Of her own
establishment, spends her morning thus
drumming up a cleantele and the after
noon shaving in her shop or fitting room.
1t is by these two methods and the deal
ers in specialties and that dressmakers
advertise themselves, while the big de-
partment stores, of which there are about
ten i'm Paris. ignore the scheme of news
paper advertising for the director means
Of announcing the season openings ana
special sales on gorgeous posters. These
affiches, as the French call them, are got
up with all che artistic care given those
put out by the publishers, theatrical
managers and patent medicine sellers,
and they justify the money and labor
spent on them, particularly as the for
eigner in Paris invariably halts 10 take
in" the posters everywhere as part Of
the city sights.
Isiris shop Windows.
Having taken all these particularly
clever precautions for waylaysng the
American woman, the Partisan can con
scientiously let his shop windows do the
rest. In The United States we have larg-
er windows, dressed with greater gaiety
and system, we light them better and
give a more impressive spread of plate
glass, but the results are not nearly so
fascinating and effective as with the hum
dreds of little windows, some Of them
not more than FIVE feet wide and six feet
high, that line the tree shaded festive
boulevards Of Paris. arg.
A walk along the stately Avenue de
rOpera, through tine tortuous quaint Rue
de Bac or down the splendid boulevard
des Capencines has the same charm an
strolling through an eastern bazaar. Every
window is small. tidy and displays only
one type Of ware. watches and chains in
one. ball slippers next door, handkerchief