The St. Louis Republic., 1900-12-10
4 NEW RECORD

Yesterdays Republic made a new
record in the business history of the pa
per. Spread OUT through its fifiy-eiyl,
pages were IS3 I-3 columns of paid ad,
veriisinS. That was IL columns. or
nearly three complete pages of adveris
ing. more than ever appeared before in
any single issue of The Sunday Re
public.
The advertising alone would have
made yesterdays issue a bulky paper of
twenty-siN pages. even if every line of
reading matter had been omitted But
it is the established policy of The Re
public to give its readers full measure.
no matter how much advertising crowds
lis columns. So yesterdays issue had
thirty-lwo pages Of reading matter
something more than twenty-five per
cent more than the space given up tn
advertising
In or.ier that il may be ready 10 meet
the necessities of the busiest advertising
season and be adequately prepared for
Its steadily growing advertising patron
age. The Republic has recently made
equipment. which practically double the
capacity of its printing plant 1t is now
the most complete in the country outside
of New York and comprehends ma
chinery for a variety of work which can
not be duplicated in the pressrooms of
more than two or three newspapers in
the whole world
The Republics presses are now
equipped to print any sized newspaper
the demands of its business may re-
quire, ranging from four TO twcnty-four
pages. with the pages cut and fastened
together like Il book. Only one other
newspaper in the world is prepared 10
send out its entire issue i'll a single com
piete section Of more Than sixteen pages.
1t has always been the policy of The
Republic To be a leader in the introduc-
tiOn of the latest and most progressive
machinery inventors could devise and
manufacturers produce. These latest ad-
ditions 10 It's pressroom preserve its
record.
Less than thirty years ago The Re-
public gave the first order any manu-
facturer ever received for Il press 10
turn out at one revolution of its cylin-
derS Il complete and finished paper Of
twelve pages. Ten years ago il again
gave the first order ever filed for press
tn print Il newspaper of fourteen pages
Ii was some years later before the next
srep'was taken and a SiXteen-paee pa
per turned out Now The Republic has
gone up a few rungs higher Oh the lad
presses will turn ON in Il single reyolu-
tinn Il complete and finished paper "f
eighteen. twenty. twenty-five or twenty
four pages.
With its own color printing press and
its pressroom equipped TO turn on, Il
newspaper in combinations of pages
none of its competitors can duplicate,
The Republic is temporarily content
with the glory Of its present record. But
there is plenty of room on top and The
Republic pleasantly anticipates an early
necessity for further expansion. II looks
forward confidently to the establishment
of a new advertising record in the near
future when it will record more than
Is:s columns of advertisements i'm Il
single issue. when the present complete
ness Of its printing plant will'be sup
piemented 10y extensive additions. in or
der thar old 1SoS'' may not only con
tinue the leader in its own local field.
bu, remain in the front rank of the
progressive newspapers of the world