Grant County herald. [volume] (Lancaster, Wis.) 1850-1968, 1900-02-08
Evolution In NtEsDdDcrs.

Unless all signs TAIL, the price X
print paper is likely to be 100 no,
cent. higher than it wa, last 3,rI
Fairly good newspaper print W. con.
tracted for one year ago at ia 4
SLIGO per hundreds the Price toaay
for the same paper is $500 Is "A ~
per hundred, if one is 50 luclv Ill a
lind maker at any plice. Na o.i,
is the price nearly double that Of az
year ago but it is very difficult 10 ret
contracts forany large amour. eTen
at that
This increase IN the pmce II n,nor
is attributed 10 several causes mn.
cipally the extreme officially n OIL
ting wood pulp, which is the prinri.
pal material OF print paper. II !.
likely that the International r,,o,.
ompany or Trust, as it is called MI
forced prices up in the interest If
stockholders, for it was notorious tbat
paper makers were not maxine larna
dividends at last years prices
Looking the field over as IA inc
probable supply in the futu,t. N
least for year or two, ii does aot aD-
pear possible that print paper aad tbe
lower grades OF book papet viii be
any lower in price for some time N
come. This means a pretty NJ ou
condition for the newspaper, IF tbe
United States TO face
The/mall weekies ana tae
daiIies We'd with each otaer Iii Nm
ing The prices OF suoscriptionflr lml
journals, even faster Than Ire yei,
rapid decline il the price ot III
paper would justify 81 rcch.,..
been this reduction il the substitution
price tor many ne" .papers lhi tAe
cost OF the white paper aid not seem
70 enter into the account Wi ii tDo
publisher.
Now. me present cost ot ~ orit-
mary SIP page newspaper is more
than is received for subscription bv
4 So 90 a year o. pen ps1er. IL
that the publisher I. coaUoaaea u..b
a loss in business that must mct
by the advertiser Or The reader al ao
increased price ior one or b1.h In
increased piice 10 Tie public III
seem TO the Wisconsin That the WILL
est policy for newspaper charging
only one cent would be .haJ ina
shortage IN income be made up from
the readers 81 The paper father tuan
) }ddIing it All Upou tie advertisers.
= ma f..4F Sam, A., l
maie ~ the production III i news
paper ~ economi ng space l,ed
IL me makeup OF the papcf, THU, ra-
due ng the weight and cost Another
source Of waste that can and vii d
oPpea is the habit Of giving tha
pc 3et away for the purpose Of SWELL
ing It's circulation. stopping this
pgac. ice would effect immense saving
in expense. Many newspapers and
particularly the cheaper papers I'LL
one-lhird Of their space wiJh inflated
headings, which space the readers
would prefer should be occupied ~
interesting reading matter.
From al parts OF the country. more
particularly from the Eastern cities,
we learn OF the advance of the S1.05
paper TO $l.50, and the $500 paper y
$500 and S6 co. These advanced
prices, together with economic meta
obs in the use OF space, and Jne ais
tribution OF the paper, vi'I cover the
increased cost Of production. 10
continue selling newspapers at les
ihan the cost of the white paper must
result in disastrous failure.
It certainly seems as though a great I
evolution is taking place il the news
paper business, and the probability Is
that the penny paper must 90 Ike tho .
dodo. Evening Wisconsin.