The daily morning journal and courier. [volume] (New Haven, Conn.) 1894-1907, 1900-09-27
ADMIRED BY THOUSANDS
THE FINE TfLL OPENING DISPLAY
At HOWE &c STETSON'S.

anCe ana All fAEc
with the Goods shown-yuried Assert.
ments of the Best of the Seasons New
acknowledgement of the Store Greatly
Appreciated by Patrons.
One of the faults most frequently
found with large department stores by
their patrons is that there is so little
room to walk about between the count
ers, tables and other places where goods
are displayed The firm of Howe &
Stetson has entirely overcome this I'M
pleasant feature, and because of the
great floor space which recent additions
and engagements have afforded has
been enabled to make their store roomy
and pleasant for customers, at the same
time having one of the largest and most
varied stocks to be found in any New
England dry goods store.
The effect of having such ample room
was never more pleasantly demonstrate
ed than yesterday, when their fall open
ing and exhibition of all the seasons
new goods began. Broad aisles, plenty
ance which characterizes the store tend
to show off the goods to the best ad-
vantage, and many indeed, We're the
commendatory remarks on the hand
some appearance of the store passed by
the thousands of shoppers who visited
the opening yesterday.
This reliable firm Is this fall giving
the finest of it's always fine exhibitions
of high quality goods which have gain
ed for the store an enviable reputation
as an emporium where the best for the
money can always be found. The addi-,
| ton of the store formerly occupied by
Greenwood has been most pleasing
! improvement, and the result bears am
pie testimony as to the enterprise of the
firm.
The work of connecting the Green
wood store has occupied weeks and now
that 1t is completed a wide, spacious
entrance to the new department is pro-
vded, while broad stairway descends
to the basement, new department in
the store. This new basement furnishes
800 feet of floor room. 1t is given up
to domestic goods such as fannels, COM
forters linens, blankets low priced
dress fabrics and the like.
At the entrance to the new addition,
which Is devoted exclusively to the Ia
dies tailoring department, several hand
some floral pieces are on exhibition.
One, huge bank of gladioas and roses,
surmounted by the word Welcome" In
red immortelles, was the gift OF the
buyers of the store to the firm; another,
a horseshoes of maidenhair fern roses
and carnations, came from patrons,
while a third, another horseshoe, was
presented by those connected with the
ladies' tailoring department.
In this new section beautiful dis
play of lounging robes, silk waists, fan
mel waists, golf skirts, tailored suits,
silk skirts, etc, is attractivey arranged
and has been greatly admired by the
throngs of visitors. One of the hand
soonest gowns to be seen here was a
caster crepe de chine costume, skirt cut
en- train, made with top yoke of bias
tucks finished with point venice lace
and velvet ribbon, deep graduated
flounce on bottom with top ruching
narrow lace and velvet ribbon heading.
The firm has the best and largest dis
play of dress goods that it has ever
shown here 1t has the smooth satin
faced fabrics, which are the proper
thing this Recommendations, broad
cloths, Landsdowns and poplins
The rear of the ladies' tailoring de-
partment has been given over to the |
infants department Formerly the room |
devoted to this line was of necessity |
somewhat SMALL now the whole rear Of |
the store has been given over to the |
display of everything in the line of in |
fants apparel, and this viii doubtless |
prove one of the most attractive spots |
in the store to many New Haven moth |
ers.
In the east store, where formerly the |
waists and suits were to be seen, the |
room has been given over to the accom- |
mediation of the house furnishing de-
partment. Here a complete line Of limo
leum, oil cloth, rugs and everything in
the line Of draperies and lace curtains |
is shown. Two Oriental corners have |
been here arranged, and the whole effect |
of this part of the store Is exceedingly |
The glove department of this store
has always been one of the chief at
fractions, and this year it opens with
all the new fall imports in the newest
and styles. A wonderful trade
has been established here in this line of
Close by is the ribbon department,
which is crowded with the newest fam
ces In ribbon, with quality the best in
all the fall colorings.
The silk department is Offering dur
Ing the opening days most marvellous
bargains of high class novelties of all
kinds
The front part of the basement is de-
voted to the new candy store where the
choicest of CONNECTIONS are on sale.
There are tables where ice cream in any
style is served, and there Is the largest
one piece soda fountain in the country
Heretofore the firm had been selling
,andies from ten cents to nineteen cents |
pound. They have now enlarged that
department. and now there may be
'ound there candies in all prices, from
Is low as ten cents up to as high as
me dollar a pound in fact, the very
pest confectionery made by Lowney and
Ilso by Maillard The firm has candy |
actory of its own at pa State street, |
where six employees are constantly en-
ragged in the manufacture of all kinds
# toothsome delicacies.
One of the chief features of the OPEN
ng Is the silk sale, comprising all the
ovelties of the season, ana the display