Daily new dominion. [volume] (Morgantown, W. Va.) 1897-1906, 1900-04-02
TWO CENTS
HOW sHREwD MEN
Size Up a Community by Its rev Pa
perS,

pers.
The wise man realizes that close
relation exists between d newspaper
and the community in which It is
published Ii a journal has any in
tluenee whatever it Is because the
people like it and subscribe for it.
1t reflects their views to certain
extent, and il judieiously edited, it
becomes q great factor in moulding
public opinion. OF necessity it must
advocate righteous doctrines and de-
tend exalted principles. Ii cannot
hope 60 be welcome into the family
circle unless it does. II il a power
for good or evil and its influence in
behalf of the former is much greater
than it is for the latter. And for
the simple reason that a bad news
paper cannot exist in any decent
community.
Intelligent advertisers know where
TO dispose of their favors. They in
sariably choose the newspaper whose
tone is pure and which is likely to
attract family attention. That is,
only the wise publisher seeks to
earn an exalted reputation. But the
newspaper does much more than to
simply please subscribers. Il is
throbbing artery of progress. 1t
sends the life current bounding
through the veins OF Il city stimn
lating it's defenders To renewed ac-
tivity and greater pride in local de
yelopment. 1t keeps in touch with
the true spirit of advancement and
gives encouragement to every scheme
that promises to enrich commun-
ity. 1t battles for broader recogni-
ton OF the town that supports it and
thereby augments the value OF its
possessions. Each individual profits
by the free advertising the loyal
newspaper gives it and his revenues
are uneonsciously increased.
But how many think Of this? The
merchant, who should be the first to
champion the newspaper and recog-
nize its valuable aid in contributing
TO his own welfare. who should re-
gard it in the light of a silent part
ner bending its best interests in
building up his business, too fre.
quently disregards these high
grounds of favor and thoughtlcssly
weakens the effort of the newspaper,
his silent partner, in its endeavors
to help him. How is this done2
Simply by economizing at she wrong
end When the question Of cutting
down expenses comes up, the un-
thinking merchant sometimes aims
severe blow at his own interests
by disseminating his new spaper adj
vertisements. In doing this he is
making a three-fold attack. One
upon himself, one upon the commun-
ity to which he looks for support,
and another upon that mighty en-
CINE that keeps the machinery Of en-.
terprise and progress going in his
town-the newspaper, which cannot
meet the demands without mutual
response in the way of helpful rec
ognition.
Back up your home paper then.
Show by your genenous patronage
that you appreciate its helpful aid
to you in your business. Disclose
your loyalty to the town in which
you hope to thrive, by doing what
you can to supply the great artery
with the life blood it requires to
stimulate and encourage the develop
ing progress and wealth OF your
town and, incidentally, the opnlence
of your own immediate concerns
When economy becomes a necessity
do not make public announcements
of it by withdrawing your newspa
per advertisements. You can't af-
ford it.