The sun. [volume] (New York [N.Y.]) 1833-1916, 1900-05-20
PEANUT ADVERTISING.
A Promoters Method Of Advancing the latss.
ests Of . Shin Plaster Concern.

Gimme two cents worth Of those pes
nuts" said the smooth-faced young mar. walk.
Ing UP 10 the Italian yender In 'ront OF the
Post Office. The Italian measured The peanuts
out and at the young mans suggestion, dumped
them into the pocket Of his coat. They went
into the right-hand pocket, but the young man
plunged his hand into the pocket on the left
hand side, and hauling out a nut, cracked IL
open and started to put the contents into his
mouth. Suddenly he gave a loud exclamation.
and then with apparent indignation. turned TO
the Italian and said
Say. John. what kind Of peanuts do you call
these"
They all right" protested the Italian.
All right muthin', said the young man.
Just look at this, and from INSIDE the peanut
that he had Just broken oEIA. he pulled a small
piece of paper, neatly folded up. Unfolding
the paper he read aloud,
This is no shell game. Use the famous
Bumm Bumm shin Plastcrs."
The young man took another peanut from
the left-hand pocket and cracked that open.
Out fell another fold of paper containing the
same advertisement The Italians eyes were
nearly popping out OF his head, The young
man put on a great show of indignation.
This is the worst bunco game that ] ever
ran against" he exclaimed. Take these pea
nuts back and keep them. ! don't want the
e eIiI%% Sd'n . 5ond mi " T'i nsa a rap from mT the som ne
left-hand pocket, and throwing them in with
the Italians stock mixed them UP. and went on
his way; leaving the Italian resticulating wildly.
and making frantic efforts To explain.
This much was witnessed by n reporter, who
decided forthwith that the Young man was up
tosom" game, an impression which was strength
ened when he saw him approach another
peanut vender and 20 through the same per-
Torrance, SO when the young man went on
his way the reporter accosted him and asked
him what the game was. The man was de-
lightfully frank. Here is what he said
Il get enough fun out Of this thing watching
III" faces Of those daToes to nav me for doing 1t.
event I wasn't g'tting good nav. Say. It's the
greatest rame ever. Won see. it'S this wav. I
make a living suggesting WAYS 10 advertise ~
Plaster company wanted TO reach The com non
people with advertisements Of their stun. SO
they send for me and ask me for q suggestion.
The peanut game was on .i.,.I thought ont 4
long time ago but hau never nut + )operatfon.
The Bumm Bumm rcorle thols NJ II was all
right and were willing 10 put up good money:
peanuts, fold up these little circulars. put them
inside. and then, by the use Of n very small
quantity Of paste on each shell, nut them to-
Gether again. sold the meat Of the nuts to. 2
candy man and got more for them than | paid
for the original bushel.
Il took the lot down to the onlce OF the Bumm
Burnm comupny. and they were dead stuck. on
the game. They gave me a fat check and that
being the end Of my contract | bob6ed up with
another suggestion You can reach a lot OF
people with those things, lust scattering them
around the street, says. but I've got a better
game than that Then ! told them that for $40
a day | would mix those fake peanuts up with
the stocks Of vendors, so that every man who
bought peanuts on the street would be bound
to get at least one Of ours. Say, they were
dead stuck on the game. and We closed at once.
That's all there i, 10 it. You've seen me at work
and know how ! do i. say, but isn't II a peach
of a game? j bet I've put forty peanut stocks
on the bogus since | started out, and I've only
been working three days"