Essex County herald. [volume] (Guildhall, Vt.) 1873-1964, 1900-12-28
SERVES THE PEOPLE.
VALUE or The LOCAL PAPER TO a
COMMUNITY.

Some time ago the editor OF the kleh-
moad undl Enterprise published an
article in which are catalogued all the
services OF the local paper. coupled
with inIunctions as TO how 90 help the
editor thereof in return for the papers
help. lie says;
'The paper has done 30 things for
you aud Is only anxious TO do 80 more.
1T told your friends when your par
ents were married: II announced TO the
world when you were born.
lit recorded the great events Of your
childhood-when you were lost rs
wandering baby, when you had the
measles and scarlet fever, when you
fell into the waShtub and nearly drown
cd. when you fell from the cherry tree
and broke your collar bone. when you
first started TO school and when you
earned your first prize.
Later on il told how you had COM
pletcd the studies Of the district school
and how eloquently you reeited your
graduating Grafton.
at told of your entering high school
or academy. 1t told Of your contests
in baseball and tennis. 1t told of your
departure for college or your first ven
ture in business.
lit told of your various visits back TO
the old home neighborhood, and II al
ways wished you well in your greatest
undertakings.
1t limited modestly about the first
time you went accounting and gave
timely warning TO her folks that the
nelghbors knew that matters were
growing interesting over their way.
1T announced the time of your ex-
pccted wedding, and 1t published the
notice of the marriage license aud gave
you a nice pun concerning the wedding
ceremony.
1T told of your extended honeymoon
tour and of your settling down TO
housekeeping.
when you were sick. the home pa
per week lay week Informed your more
distant neisLhors of your lapses and
improvements.
lit ted about your lost COW and led
to her recovery. 1t told how your
horse had been stolen and led to the
arrest Of the thief
when you were getting dull and
tired through the monotony Of your la
Dor, the paper urged that the people
/ get Up q celebration, and you were
| named as one of suitable committee
on arrangements. And when 1t was all
! over it gave YOU just praise for the sue
/ cess Of the undertaking.
"ln numerous ways the paper has
/ helped TO put your name before the
! people. AID you would never have had
i your lucrative Office or your honorable
recognition from the community but
for the kind aid of the local printer.
III you are n member of a Sunday
school or society of any sort, that same
paper publishes your announcements
and the various proceedings of youI
| meetings.
1T tells the people much which YOU
would like to have known. but WI ell
modesty or necessity preyents you t. on
telling.
IF you and all your folks have beer
prosperous and fortunate In your ut
fairs, the paper has boosted you a II the
way. If you have had misfortune. ti;t
paper asked for sympathy in your be
half.
Thus the paper has rejoiced wheI
you rejoiced and wept when you wept
If you are good citizen, the paper will
always be your friend and will baci
you in your enterprises and will hell
to find you business friends.
at tells you where to buy and wher'
to sell. 1t tells of rogues to be avoided
at tells you of current prices an,
prevents you from being cheated an'
swindled in a hundred ways.
FINALLY, when you die. the pape
will publish your obituary and vii
cover over your faults and will recit
the story of your good deeds.
"All these things the local editor vii
cause his paper to do, but - one els
In the world will do them or can d
them for you, even for love or money
The city paper will tell you of tn
world, but il won't tell the world abou
you or yours. The outside paper is
stranger to your little world and is nc
ut all interested in its improvement
Yet your local paper does all this fire.
of cost to you If you are willing to re
ceive it in that way. However fo
your sake, we hope you are too genel
Gus to accept SO many unrequted fl
vors and that you are willing to recil
rocate TIE came.
Help the editor Be his friend. an
he will prove his friendship to you.
: Subscribe for his paper and pay fc
1t regularly in advance and get you
neighbors to do the same.
Send him the news.
Invite him to your picnics and fan
t lily dinners. so that he can eat a squal
| zeal occasionally.
, Don't eau the ticket you give him
; the church concert a deadhead. Fl
can't buy tickets from everybody to q
: erything. bit lie will say kind words
! your performance and thus lead othel
> to buy yoSr tickets.
4 "lf you have anything to buy or Sc
e let the paper assist you to find custor
ers. Advertising that really pays Il
printer benefits both advertisers al
readers.
l. 'lf you have any job printing to
D don't take ii to an outside office. b.
: give your newspaper the first chance.
), give the editor a pointer occaso
3 ally or write him sensible short ar
(, cles, and don't get mad if he fails to s.
r everything your way. When he do
q say good thing. tell him So