Little Falls weekly transcript. (Little Falls, Morrison Co., Minn.) 1894-19??, 1900-02-13
FIRST IN THE WORLD.
We Lead the Nations in the
Drinking of Coffee.

| "0 Hto LILO kIo0lS6G Ca)uo0 uTtuhOT6 III
The world. In 1887 we used 636, 600 600
pounds Of coffee. We have increased
DUR consumption of coffee during the
past year at the rate of more than q
pound per person. and we now use fully
fifty pounds annually for each person
IN the United States.
The amount spent for this coffee is
enormous During the last ten years
We have paid out $S75,OOO 600 or
ISL OK, 900 per annum for coffee alone.
The larger part Of this money has been
paid to Brazil. But it is safe to say that
there is good reason behind this
enormous consumption of coffee, and
The revolution which has taken place
n the coffee trade of the United States
dnring the last twenty years is an excel
lent illustration of the principle that
Americans and American skill can
bring prices 80 low point that the
greatest Injuries may be enjoyed by the
people of this country at the smallest
cost. Thirty years ago there was not
pne one pound Of roasted coffee sold in
Ibis country where now there are forty.
In those days retail grocers bought
and sold coffee in its green state, and
each consumer roasted it for himself in
an iron pot over an ordinary fire. OF
course it was impossible to obtain uni
form results from such crude methods.
And from lack of experience and stupid
ity the coffee was far less palatable, but
there was one great advantage in this
meth,,d, viz, that the coffee was freshly
faosted and did not have time to lose
the aroma and perfect strength BY be-
ing exposed to the air. This is a feat
ure of the question to which too little
attention has been paid. Roasted coffee
loses in quality aud aroma from the
very moment it leaves the rooster If it
can be kept in tightly closed recepticle
this is largely avoided, but it ought
never be placed in a wmden box or bin
possessing anv odor, for coffee is pecui-
iarly susceptlable to surrounding od"rs,
and WHEN exposed 10 the air all its deli
cate aroma is rapidly dissipated
There il very famous brand of
coffee now before the public called ! lion
;offee, which has come into favor with
With consumers. not alone because OF
II purity aud high quality. but by
siason, doubtless. Of the fact that i'm
mediately after roasting in the mills it
is tightly closed in a sealed package,
practically air proof. Thus the aroma
is carefully preserved. AL. adulteration
IS impossible. No impurities can creep
into the closed pack age and full weight
is absolutely guaranteed. Without
word he'ne spoken. the purchaser Of u
package of Lion Coffee has his guar
antee of correct weight, uniform quail
ity, absolute purity and unsurpassed
aroma and strength at no extra cost.
Everything is reduced to An exact
system, land it is little wonder that Lion
Coffee to-day is rapidly supplantjng the
old favorites of the last ten years
1t is truly remarkable brand.
Grown on the uplands, at level of
nearly 500 feet above the level Of the
sea, it is cultivated with great care and
unceasing attention. Immense capital
has been expended to develope this
most famous of all coffees. Very re-
Gently the Lion Coffee mills at Toledo
have been reinforced by very large
mills, newly erected in Brooklyn, NY.
The Brooklyn mills are equipped with
every latest appliance t"r carrying on
the business in the most scientific way.
The purchaser of Lion Coffee may be
assured that he is buying nothing but
coffee, that it is of the highest grade,
and that from the standpoint OF econ
omy he could not make better choice.
The preservation Of its aroma and its
wonderful natural strength combined,
make it a most delicious beverage. y
single pound makes forty cups. This is
a record which very few other brands
can attain. If our readers have never
tried this really. remarkable coffee we
urge them to do so without days de-
lay]
RoyaltOn Banner: E. A. Mills
n Il