The weekly Iberian. (New Iberia, La.) 1894-1946, 1900-05-05


fractions of New Orleans in sue
an able and pleasant manner, tha
the convention was captured fo
| New Orleans over all competitors
| Coming at Mardi Gras, our con
freres from all the States ant
Territories were delighted ant
gave our State much valuabl,
advertising.
AS the Legislature will convene
soon, it is respectfully suggested
that the incoming President could
best promote the interests of this
Association by comforting with the
several editors who have been
chosen as members of the Senate
and House Of Representatives, and
formulate a law to make better
provision for the payment for
legal advertising.
Since our last meeting-in fact,
very recently-this Association
has had the misfortune of losing
one of it's first and most talented
members-a lady, who for several
years graced the position Of first
vice-president. Your sympathetic
hearts have already told you that
Mrs. Ella Bentley was the lady re-
ferred to. While we have been
saddened by this great loss, the
sympathy of all goes out to her
talented and bereaved husband
and children in the irreparable
loss.
After some discussion a night
session was arranged and called
to meet at s o'clock.
Mr.. Trimble then read the fol
lowing excellent paper prepared
by Mr.. Smith, upon the subject of
advertising rates, advocating that
the Association allow only 10 per
cent to advertising agents.
What Commission Should The
Agent Receive?
In answer to this vital question
to all newspaper people, after
mature thought and much expert
ence, l say never % per cent, and
not any at all if possible, but in
cases where a commission must be
given, 10 per cent, is good pay and
the honest, legitimate agent that
places good business will accept it
and entertain some respect for
publisher that respects himself.
Why sho uld publishers give one
fourth Of their money to parasites?
There is no business that can give
such a large per cent and prosper,
and why we allow an agent to
take one-fourth Of the golden eggs
aid by our own created goose, is
more than l can comprehend.
An agent that can persuade a
publisher to allow him % per cent.
generally divides the commission
With the firm placing it. Whereas,
{ only fifteen was allowed he
could not do this. Ny friends,
lsk you to take firm stand
against the agent. Demand better
.ates, give less commission, stick
% your rate card If you do not
'espect yourself the agent will
certainly not do so. About three
lollars worth of stationary is all
he money capital an agent re-
Iuires, his knowledge of human
nature, the gnlibility of editors /
md his own power to jolly him i1s|l
@ doing all lie asks is all the ba VII
ance of capital needed. Many aE
nan with this much invested M
aaking from one to four thOusaI6 Il
year, and we stand meekly VII
nd see this money that belongs
0 us and ought to stay at homU
o to an agent in a city that nevc q
ill spend a dollar to build up =
zeal enterprise. Then there is tht
ouse that establishes fake all
ertising agency in its own Office Il
nd gets 25 per cent discount. |,
hat agency is generally lookedp
fter by a boy for four dollars ! 4
reek; if this firm places only -four e
dollars Of advertising mIs
year it has made one thOusan4 e