The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1900-12-27
SERVES THE PEOPLE.
VALUE OF THE LOCAL PAPER TO A COM
MUNlTY.
Fills a Demand That Cannot be Sup.
piled in Any Other Way-How the
People Can Help it AIonx-Benefits
of Advertising.

piled in Any Other Way-how the
People Can Help it AIonx-Benefits
of Advertising.
Some time ago the editor Of the
Richmond Und.) Enterprise published
an article in which are catalogued
the services of the local paper, coupled
with in unctions as to how to help the
editor thereof in return for the paper S
help. He says:
The paper has done 80 things for
You and is only anxious to do 90
more.
1t told your friends when your
parents were married; it announced
to the world when you were born.
1T recorded the great events OF
your childhood-when you were lost
as a wandering baby, when you had
the measles and scarlet fever, when
YOU fell into the washtub and nearly
drowned, when you fell from the
cherry tree and broke your collar
bone, when you first started to school
and when you earned your first prize.
Later on it told how you had COM
pleted the studies of the district
school and how eloquently you re-
cited your graduating grafton.
1T told of your entering high
school or academy. 1t told of your
contests in baseball and tennis. 1t
told Of your departure for college or
your first venture in business.
1T told of your various visits back
to the old home neighborhood, and it
always wished you we'll in your great
est undertakings.
1T limited modestly about the first
time you went accounting and gave
timely warning to her folks that the
neighbors knew that matters were
growing interesting over their way.
1T announced the time Of your ex-
pected wedding, and it published the
notice of the marriage license and
gave you a nice puff concerning the
wedding ceremony.
at told of your extended honey
moon tour and of your settling down
to housekeeping.
when you were sick, the home
paper week by week informed your
more distant neighbors Of your lapse,
and improvements.
1T told about your lost cow and led
to her recovery. 1t told how your
horse had been stolen and led to the
arrest of the thief
when you were getting dull and
tired through the monotony of your
labor, the paper urged that the peo-
pie get up a celebration, and you
were named as one of suitable COM
mittee on arrangements. And when
it was all over it gave you just praise
for the success of the undertaking.
lin numerous ways the paper ha,
helped to put your name before the
people, and you would never have
had your lucrative office or your hon
orable recognition from the commun
ity but for the kind aid of the loca
printer.
If you are member of a Sunday
school or society of any sort, that
same paper publishes your announce.
ments and the various proceedings Of
your meetings. 49,.
1T tells the people much which
you would like to have known, but
which modesty or necessity prevent,
you from telling.
If you and all your folks have
been prosperous and fortunate in your
affairs, the paper has boosted you al
the way. Ifyou have had misfortune,
the paper asked for sympathy in your
behalf
Thus the paper has rejoiced when
you rejoiced and wept when you
wept. If you are a good citizen, the
paper will always be your friend and
will back you in your enterprises
and will help to find you business
friends.
1T tells you where to buy and
where to sell. 1t tells Of rogues to be
avoided.
at tells you of currant prices and
prevents you from being cheated and
swindled in a hundred ways.
''Finally, when you die, the paper
will publish your obituary and will
cover over your faults and will recite
the story of your good deeds.
''All these things the local editor
will cause his paper to do, but no one
else in the world will do them or car
do them for you, even for love oil
money. The city paper will tell you
Of the world, but it won't tell the
world about you or yours. The out
side paper is stranger to your little
world and is not at all interested in
its improvement. Yet your loca
paper does all this free of cost to
you if you are willing to receive it il
that way. However. for your sake
we hope you are too generous to &C
cept so many unrequited favors and
that you are willing to reciprocate
the same.
Help the editor Be his friend
and he will prove his friendship tc
you.
"Subscribe for his paper and pay
for it regularly in advance and get
your neighbors to do the same
If you have anything to buy OF
sell, let the paper assist you to find
customers. Advertising benefits both
advertisers and readers
Send him the news. Give him a
pointer occasionally or write him sen.
sible short articles, and don't get
mad if he fails to see everything youl
way, When he does say good thing
tell him So
'In short, remember the golden
rule, and don't forget the editor Of
your local poper."
CI1RES R1OOD po1coH1