The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1900-03-10
NEXT WEEK.
Interest Everywhere Conferred
on the Sheldon Experiment
and the Howe &c Lay
Sermons.

4nG SLdIG journal Will uOL NAVE 1VVs-
100000 circulation next week. but it will
cover the city of Topeka completely as
it does every week in the year whether
it is or is not the week in which Mr.
Sheldon is running a paper and Mr..
Howe is contributing to the State Jour
nal The circulation of this paper in
this city is so large that there is prac-
tically no room for growth here except
as the >city grows If there is any
family in Topeka which does not read
the State Journal we shall be happy to
discover such and present the unfor-
tunate individuals with chrome. ac-
companied by a Don't Worry club
button.
The State Journal next week will have
much larger circulation over the east
than ever before. 1t will have a larger
number of readers in Kansas than usual
despite the numerous subscribers who
are regularly taking this paper in all
portions of this state and are patrons
of the three travelling men whose entire
time is devoted to increasing and main
tanning readers in the state. Kansas out
side of Topeka, is really the only field
we have for growth, because the paper
has absorbed as readers all the people
in this community who are able 10
read a good paper.
The State Journal has not increased
it's advertising rates to the home ad-
Vertisers, because we can scarcely ex-
pect to give a Topeka advertiser a
larger audience next week than we do
every week, with the exception of extra
copies which are bought by the regular
subscribers for themselves or their
friends in other localities.
We have been somewhat amused al
the columns of praise of the Topeka
Capital and its great enterprise appear
ing daily in the columns of our esteem
ed contemporary itself. Mr.. Popenoe, of
course. is to be congratulated upon the
big advertising he is securing for his
paper and incidentally the advertise
ment Topeka is receiving.
A Kansan is asked a great many
times in the east whether it is the
State Journal Mr.. Sheldon is going to
run. The people have identified the
movement with the city as well as with
papers printed here.
1t is somewhat amusing too to read in
Mr.. Popenoe's own columns the an
nouncement that five thousand letters
a day are being received by our en-
terprising neighbor and that the post
office department is next week to be
conducted mainly for the benefit of our
friend in the business.
We are glad to see that the Topeka
Capital has passed the 3OO 900 mark, ac-
cording to this mornings issue. It is
a boast worthy of the statement, but
what will our readers think when we
tell them in all truthfulness that sew
eral days ago the circulation assured
Mr. Howe's Lay Sermons written for
this paper and credited as a contribu-
ton to the same passed the 100000
mark.
This too without any very great spec
ial effort and without columns and
many pages of free advertising on
the part of newspapers in general and
ETCSS ASSOCldIlOIS III MI
Howe and the State Journal, however,
have no cause to complain for the large
quantity of advertising received. The
New York Herald, which will print the
Lay Sermons also, on the days fol-
lowing their appearance in the State
Journal has devoted a half page on
several occasions to this subject and in
tomorrow's issue will have another half
page with pictures. etc, all of which
was eagerly sought by that paper as
news.
Concerning these sermons of Mr..
Howe. the State Journal has to say
that they will surely attract the widest
attention. We have not as yet read the
first one. The first of the series is now
in the printers hands and the last have
not yet been finished. These Sermons
will appear in six different INSTALL
ments, the first one to be printed in