The age-herald., 1900-06-10
THE VALUE OF ADVERTISING
L oveman, Joseph & Loeb Realize It's
 Results and Reap Benefits

J,oveman. Joseph & Loeb closed Sat
 urday evening, June 9, at 7:30 o'clock in
 stead of the usual hour of 1o:3O. They Will
 open their doors Monday at 9:3O a. m
 The reason of this is to prepare for what
 will probably be the largest sale ever held
 in the south-the manufacturers sale.
 Loveman, Joseph & Loeb have bought from the manufacturers throughout the country the balance of their sample lines,
 as we'll as the remainder of their spring
 and summer stock. As the factory selling
 for the summer of 1909 is over, these goods
 have come into their possession at consid-
 erably less than they ordinarily cost; in
 fact they have themselves paid much more
 money for the identical goods three or
 four months ago.
 The summer season is ordinarily dull, but instead of going along in the old rut of laying off the temporary saespeople,
 shutting down general expenses and talk ing on the air of summer apathy they pro- pose to revolutionize retailing by keeping
 the business up to that of the height of
 the season when business is at its best, and providing employment for all tempor-
 ary hands by stimulating business. This
 they believe can be accomplished in just
 the manner which they have undertaken.
 They say there is no question but that the
 people will buy more merchandise when
 the price is close to what it costs to make
 the goods; and this seems logical, and
 economical as well. So, going into all the
 prominent manufacturers they have se- cured seasonable, desirable merchandise to
 be sold at what is a sacrifice compared with the usual retail prices.
 And Birmingham benefits. It will att tract a great many people from the in terior of the state to the Magic City. It will not only stimulate the trade of Love- man, Joseph & Loeb, but will help all other lines of business.
 The farmer comes in with his wife to buy a hat, a dress, shoes, linens, etc, and kills two birds at one time by buying agri- cultural implements, farm supplies gen erally and things of such nature. So this sale may be said to help the butcher, the baker, the candlestick maker
 The sale, too, points great lesson to the other merchants in Birmingham. That in order to keep business up 1t is necessary to spend more money in printers ink and to take larger space in The Age-Herald; i; that is instead of shutting off the adver- Using as has been the habit of Brming- ham merchants So, Loveman, Joseph x Loeb instead of cutting short their adver- tisement appropriation, increase it! The classes as well as the masses depend upon the newspaper for their knowledge of what is going on in the retail stores, | and there is no medium that will take the place of the newspaper.
 The newspaper leads in advertising To give an idea of the manufacturers | sale there will be represented in all kinds | of merchandise nearly $i0O000 worth of goods over $3O,O0O worth of goods alone | was bought for this sale. To get these 1 goods properly arrayed for Monday the | store was closed early Saturday night | at 7:3O, and will open Monday morning at I 9:30 o'clock.
 | From day to day during this sale new | goods which may arrive will be placed on
 sale, so that each days advertisement will | contain something new and interesting | untold of the proceeding days.