The daily morning journal and courier., 1900-08-23
GREAT MILL END SALE
BEGINS 1T HOME G STETSON'S
 STORE TO-DAY.
Its Great Success Already Assured-The Sales Have Uniformly Drawn Thous- ands of Patrons in the Big Cities Features of the Sale.

ands of Patrons in the BtS Citfes- Features of the Sale.
 The great mill end sale at Howe x
 Stetsons opens to-day. MT. Lockhart, conductor of the sale, who has been making the extensive preparations re- quired for the event in connection with the firm, has completed every arrange ment for the affair and the store which was closed at D. m. to facilitate getting ready, is all in shape for a most suspicious opening at S:30 o'clock this morning. These sales, which were originated by MT. Lockhart, are i'm mensely popular and have been con- ducted by MT. Lockhart at great stores all over the country-at Cooper, Slgel & Co.'S Chicago store and at big stores in Buffalo. Syracuse, Cleveland, De troit, Cincinnati, St. Louis and many other places and MT. Lockhart will open one across the ocean for the bene- fit of the gay Parisians. These sales are so successful and popular that they have been repeated time after time Ill many of the cities and are liked bet ter and better The fourth mill end sale at Canton, O., the home Of Me Kinley, was the largest of all held there. At Youngstown, O.. the last of these sales brought $5,000 worth more patronage than the previous one, which was also a great success. MT. Cooper of Sigel, Cooper & O., who is just ok Lockhart this week that he must or ganize another of his sales at their store, the other sale having been SO successful Elbridge Howe of Howe & Stetson said the sale here would be a great thing for buyers, as all kinds ot goods offered could be captured at bar gains that all would be highly satisfied with. He had personal knowledge of the great satisfaction given by these sales and had been able to secure one for New Haven buyers. All over the store this morning will be printed fly CTS inscribed "mili end sale" and every class of article offered would be tick eted and as MT. Lockhart said, there would be snow storm of these labels and tickets all over the store so that
 
 MT. Lockhart's contract every article offered for sale must be sold at reduced prices MT. Lockhart will from time to time make short speeches during the sale to the people regarding the great and bona fide values they are getting and the nature of the sale. He will tell how the mill end" sale Is possible; how the goods come here; how such low prices are permissible. He will an- nounce the values, locations and styles of the mill ends" distributed through the entire establishment, every one of which is as desirable and of as good quality as full pieces--the sort of goods than can be bought with confidence.
 Mir. Lockhart brings to Howe 8 Stet- sons fifty extra salespeople to assist the regular force at the store. In ad- dition to the great stock of mill end goods he brings Howe & Stetson will mark down a great variety of goods in their regular stock which will go in with the sale. MT. Lockhart has just received a letter from Howland's big store in Bridgeport announcing that | he fifth of MT Lockhart's sales there was bigger than any of the previous )nes-in fact, was the biggest of all | which showed how well the public like .hese sales and the bargains they find | 1t them. A great variety of goods Is l! offered--Russeline, mercerized sateen | lnd serge, slate percaline, black slesia, | gloves of all kinds, linens and l domestic goods of all kinds, percales | md cambrics, cotton goods, quilts. Not ingham curtains, womens collars, hosiery-but a glance at he firms big advertisement In the ,aper to-day will tell this part of the tory in full detail.