The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1900-03-13
BUSINESS MEN TALK.
Tell What They Think of the Sheldon
Venture.


The following opinions of the Sheldon
edition are forme Topeka business men:
Mr.. w. w. Mills: It did not read this
mornings issue of the Sheldon edition
thoroughly, but from what I saw I be-
lieve it to be the kind of a newspaper
would like to read every day. / think
Mr.. Sheldons editorial shows the great
ness of his personality I missed much
in the line of news matter that l would
gladly miss from my newspaper every
morning or evening. From the fact
that there is no way of estimating the
various tastes of the public, / am un-
able to venture guess as to the sue
cess or failure of such newspaper
Mr.. W. t. Crosby: Il have not yet
looked at the Sheldon edition, and am
it, Mr.. Sheldon is a very able man, but
L am unable to judge whether such a
paper as he proposes would meet with
success or not
Mr.. H. A. Auerbach: 'eThere is one
point that Mr.. Sheldon makes in his
newspaper that impreSses me greatly.
This is the censorship, or rather edit
ing, of advertisements. [ think there
should be an editor of advertisements
on every daily paper the same as there
is for news matter. People should be
entitled to read the truth in advertise
ments the same as in news. I believe
such a method would raise the standard
of advertising and give the public more
ldlln III It. also Dell6Ve lndI MI. Smell
don is right in submitting interviews to
the persons interviewed. 1 think per-
sonalIy that the news of horrible crimes
should be confined to the plain facts
without any of the CHASTITY details, be-
cause at this day children read neWspa-
pers as generally as grown people. I
believe such a, paper as Mr.. Sheldon
would run would be a success as
weekly or semi weekly, but hardly think
it would succeed as a daily"
Nj \ q i
ticular fault to find with the manner of
arranging advertisements in the Shell
don edition. Mr.. Sheldon has all ad-
vertisements together following the
news matter. By this arrangement
many people would read the news and
let the advertisements go. Advertisers
want their advertisements in positions
in the paper where they will be read,
and for this reason I don't think
Sheldon paper would meet with favor
with merchants as a permanent fea-
tufe. AS newspaper L don't think it
would be a success as a daily, while it
might succeed as a weekly
Mr.. William Henderson: ST don't
think there is a crying need for such
a paper as Mr.. Sheldon gave us this
morning. It might succeed for week
or two, but / don't think it would last
I tried to find news about stocks this
morning, but I suppose that is species
of gambling and is not to be allowed
Mr.. Samuel Barnum: Il don't like
Mr. Sheldon's arrangement of news
matter or advertisements. I think the
principal news should be displayed on
the first page of paper. OF course the
news found on the first page of the
Sheldon edition is what Mr.. Sheldon
considers the principal news, but I
don't think the majority of newspaper
rea 1ers will agree with him. Adver-
tisers would not be satisfied to have
their advertisements run all together
in a newspaper. They want them dis
tributed among the news matter where
they will be read"
Mr.. Abe Steinberg: 1.-THE Sheldon edi-
tion is about what L expected it would
be. 1t is a good religious paper. The
method of handling telegraph news is
a disappointment. The first thing the
average reader of a newspaper looks for
is telegraph news. ! know it is the first
thing look for when I pick up a morn
ing or evening paper. L want to know
what is going on in the world about me-
If the people of Topeka were unable to
secure other newspapers this week am
afraid we would be lost for knowledge
of outside events I don't think the way
of arranging advertisements in the
Sheldon edition suits advertisers gen
orally"