The age-herald. [volume] (Birmingham, Ala.) 1897-1902, 1900-09-02
TAKES THE CAKE
AND CRACKERS, TOO
And Biscuits That Beat All
Others for You.
BAKED IN FINEST FACTORY
Builded in the Sunny States of the
South by the Martin Cracker
Company, Which is Now
Ready for Work
BAKED IN FINEST FACTORY

The work of constructing the building
and putting in the machinery at the Mar
tin Cracker Company has now practically
been completed, and this splendid industry
is now ready to take orders for all kinds
of cakes, crackers, biscuits, etc, and ex-
poets to be running regularly by the mid
die of next week.
The factory, which is conveniently To-
Gated on Avenue A, between Twentieth
and Twenty first street, is modern in every
particular and is one of the best industries
for the city of any recently established in
the district, as it's trade will cover a large
territory and much outside money will be
brought to Birmingham thereby The con-
Germ was organized and established by
home capital entirely, and will be con-
Quoted in all departments by local talent.
The plant comprises a handsome brick
building 50x140 feet, with three full stories
and fine eight-foot cellar, which will be
used for storing flour and other supplies.
The first floor will be used for a receiving
and shipping room, for which it is well
adapted. The finely fitted up offices are
also admirably located on this floor. The
second floor will be used the packing
and work room. and OH the third floor Is
located the magnificent bakery, with all
of the other necessary machinery for turn
ing out the products of the factory. The
bake oven and the other machinery, too,
is all of the very latest and most improved
kind, and no expense has been spared in
getting everything which would add to the
completeness and efficiency of the plant.
The building was built and arranged es-
pecially for a cracker factory, and has
every convenience and facility for conduct
ing the business. Everything too, is new
ana clean and this is a great advantage
in a plant manufacturing edibles. Then,
too, the capacity of the plant is sufficiently
large, so that there will be no necessity
to make up quantities of goods for sale in
the future. The goods can be manufactur-
ed as the orders are taken, that there
will be no accumulation of old goods.
Everything will be fresh always.
The company has an ample capital for
conducting the business and will keep the
plant up to its very highest point of eff
ficiency. The stockholders OF the company
are all well known and subs tantial local
business men, The officers are:
w. NJ. Bremen, president.
J. S. Mabry, vice president.
j. Cary Thompson, secretary and treas
urer.
b. B. Martin, manager.
Mr.. Bremen, as is well known, is the
present Mayor of Birmingham
Mr.. John S. Mabry, the vice president,
has been interested in the cracker business
for a number of years and is well acquaint-
the sales department and will, with the as
sistants cover large territory, and as he
Is acquainted with the trade in all south
ern States, it is highly probable that goods
manufactured here in Birmingham will find
their way to many parties who have hither-
to been buying from factories in the north.
He says that the bread manufactured in the
Birmingham district stands pre-eminently
above that of any other section of the coun-
try.
Mr.. j. c. Thompson, the secretary and
treasurer, Is a bright young business man,
who was for years head bookkeeper for
Loveman, Joseph & Loeb and a more cour-
teous gentleman 1t would be difficult to find.
He has a great many friends all over the
State, who will be gratified to know of
his connection with this company.
Mr.. B. B. Martin, the General Manager,
is a man who has been In the business
nearly all his life, and understands 1t in
every detail. He was for about nine years
at the head of the baking department of
the Huston Biscuit Company, of this city,
and as the public then had the opportunity
OF testing his skill for 80 many years,
there Is no doubt but that goods baked I'M
der his direction now will give great salts
faction. He WAS q stakeholder with the
Huston Biscuit Company, but sold his in
terests there to organize this company, and
as worthy courtesy the factory bears
his name. He says that this is the largest
independent factory in the South, 1t hav-
ing a capacity of 1000 boxes per day, max
ing over 100 different varieties of crackers,
biscuits, etc.
Mr.. Ed Martin of this city will be in
charge of the trade in Birmingham proper
as assistant manager of this department.
ed" as he is famiharly known to the
trade, has the reputation of being one of