The mirror. (Stillwater, Minn.) 1894-1925, 1900-06-21
TERMs.J Shopper year, In advaI. CO
Six Months so cents,
CRITICS..

about. The experienced men of course
urged him not to think of it, that with
his capital he could not begin to stock
up and that the rental would soon
ruin him. He was not to be circum-
feited so easily. There was still room
for systematic endeavor, as in his
opinion, and while with his capital he
could not hope to cater to the fashion
able trade, he thought he saw an open
ing for the workingman's trade. On
the off side of the street his store was
located, the rental across the way be-
ing almost double. AS the capital he
began with would not begin to pay for
the stock and fixtures necessary to fill
this rather large store, he invested
what he had in a cheap line of mems
furnishings, and workingman's sup
plies, boards and nails to make rack,
and can of lamp black. This limited
stock he hung on the rack in front of
the store and used every bit of the
sidewalk space the law would permit,
sometimes more. On every article he
placed a large tag with the selling
price plainly marked. To the passers-
by his store appeared to be literally
packed with goods, whereas he had
cleverly arranged all his stock right in
front. The way he placed the goods
about on the sidewalk often made it
difficult to pass. One of his schemes,
which noticed-and it was an adver-
tising trick-was to have some one
push a dressed dummy off the side
walk. The comment a dummy in the
gutter and dirt of downtown street
will cause, is surprising. Many other
novel and effective advertising means
were adopted. This same man, today,
is partner in one of the largest cloth
ing establishments.
There are many other instances that
l could cite, but these will exemplify
what l mean to show. You will also
understand that both of these parties
accepted any reasons their advisors
would give, but made their own judg-
ment.
The business of publishing house,
l believe, illustrates this theory better
than that of any other, for the reason
that they have in their employ expert
critics of long practical experience to
pass upon the merits and probable
success of proffered manuscript. For
data to the following, am indebted to
the Minneapolis Tribune. We are
told that the manuscript to the story
"The Wide, Wide World" was declined
time and again by leading publishers
and was finally reluctantly accepted
by publisher at the request of his
aged mother who had read the Ms. and
took a fancy to it. 1t met with great
popular success. Muhibach's novels
required many efforts before being
accepted. d. Appleton & Co. finally
printed them and the sale thereof was
tremendous. Mr.. Masters "ilistory of
the People of the United States" was
many times refused before D. Apple
ton & Co. accepted it. This also met
with popular favor This same COM
pany took up "David Harum," by
Westcott, after six publishers had de-
clined to accept. This book has already
made fortune for the orphaned chill
dren. "The Wreck of the Grosvenor,"
by Julian Hawthorne, was refused by
almost every publisher in New York
and Boston. Rider Haggard's popular
story "King Solomon's Mines began
with similar fate. Then we have
"Little Women" by Louisa .-AIcott;
"Jane Eyre" hy Charlotte Bronte;
Milton's paradise Lost" "Sarter Re-
sartus;.' and Hugh Wyn; e." by
Richard Carvel, that met publishers
refusal and now are listed among the
most-popular writings. RUDOLPH.