The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1900-12-30
Elderly Ladies Renovated
To Look As Good AS New
That is Not Exactly What the Sign Said But IS the w.
Many Woman Translated 1.-THE High Prestess Of
Restored Youth Says, That Though American
Womsn Fade Earlier Than Those Of
Other Countries. Their Beauty
Is More Readily Revived.

Paris 19O0-It was discreet
little brass plate that encouraged the
inquisitive reporter to climb up three
winding flights OF stairs, to a series of
charming blue and white, and gold toilet
salons overlooking a gay and busy bouIe-
ward in Ear1S. Evidently a number OF
ladies, well past on shady side of 40, had
drawn the same hopeful Interpretation
from the cheerful brass plate at the en-
trance. for the Recamier reception room
was full; furthermore. when the hand
some high priesteSs of the toilet parIOrs
had moment 10 spare for an interview
bee.
There are three other establishments
IN Paris that carry nearly as large
clientle ours admitted the head OF
the beauty company, because the special
appeal we make to the perfectly reason
able vanity of elderly ladies, is something
new. Everything has been done to help
the ugly wOman-tO d share of goods looks
and TO protect the pretty woman against
the enemies to beauty, but until recently
NOBODY has lifted finger to restore or
prolOng the charms of the grandmother.
Now here We do not consider any woman
under % beyond the hope of successful
restOra ton and / must tell you that our
most paying and interesting clients come
from the United States. The American
woman usually has had a greater original
snare OF true beauty than her sister of
any other nation. but she fades early Al
least that is what the casual observer
would say, though after she passes the
nerves in tn choice of her clothes She
is afraid of cOlOrs. because her cheeks
are pale and her hair is gray; she takes
to black gowns, uncOmprOmiSlng little
bOnnets, hard and fast style of arrang-
ing her hair. and though she does not
become positively funny as does the
English woman, she has undeniably lost
her delicate sense of line and color, which
seems TO be the common heritage OF your
country women.
Don't you see how serious an mis-
fortune this iS2 At no time should
woman lose sight of the fact that one Of
her big missions in life is to appear young
and handsome as long as possible Mind
you ! don't imply that she should strive
to be girlish. Perhaps l CAN'T illustrate
my meaning more clearly than by citing
many of our Partisan social leaders VINO
are bellies at 80, 60 and 10 years of age
They are not beWigged and enameIed old
sirens either but beautiful graceful crea-
lures. who exploit the latest fashions
with a splendid dignity that only comes
with age, and whose faces and figures are
mellOwed, not hardened, by the hand OF
time
''As l said before your old ladies from
America do our renOVa ton treatment the
greatest credit because nine out Of ten
c. these matT0ns who come TO Us are
neglect and needing only d little artistic
polish in order to bring the fine original
lustre to the surface
What 90 we do for them? Oh, We put
them through a course OF treatment that
has no grease, paint or peroxide IN II, L
can assure you
Usually we begin by weighing and
measuring patron. and If she Is ten
pounds or more over weight she takes
2 course with a maSSeuSe. BY the use
of pCmades two weeks of diet. and plenty
OF kneadinE. We don't find a bit of trouble