The age-herald., 1900-06-17
THE ONLY DallY NEWSPAPER IN AtAaANA
An Advertisers Opinion.

The following letter from G. c. Earle advertising manager for the firm of Love man. Joseph & Loeb, which is published by permission indicates the value placed upon The Age Herald as an advertising medium by one of the largest advertisers in the South:
 Birmingham, Ala, June 13, 1900. Mir. E. W. Barrett. President Age-Herald Publishing Co.,, City.
 Dear Sir:-When 1 first came to Birming- ham from New York to take charge here, l noted that the past policy of the store was a welded life to afternoon papers al most to the exclusion of The Morning Age Herald.
 Experience in other cities has created in me most profound respect for the daily morning papers; experience taught John Wanamaker that the morning paper pays; that it is ready by the discriminating class of the masses; in a word, that It reaches the better element of the masses By better l mean the prospering mechanic and business men and theft families, who have money to spend and spend it. Peo- pie who buy goods and pay their bills-this is the class reached by The Daily Age Herald.
 l find that The Age-Herald not only has a large circulation, but it has a larger cir culation than all Alabama's $ morning pa pers combined. l also notice with pleasure it's detail report in that newspaper au- thorty, "The American Newspaper Direc- tory" I note, too, with pleasure what Printers Ink's' article on Alabama s morning papers has to say regarding The Age-Herald.
 All these things show at glance that the thing now needed to build up this great business is to use more printers ink.
 To that end we have taken a large con tract for daily advertising in your paper. and we have never since felt that we made xa the ha bllSnPsS day by day proves, if proof is needed, that The Age-Herald is a splendid advertising medium.
 Take the case of the Manufacturers sale now in progress; it advertised eXtens- ively A whole page was taken in last Sundays Az Herald. On Monday and dur ing the entire week the store was crowded to the doors, The sale was a great success. We attribute this to advertising
 The Manufacturers sale is important event, and it has not only been largely ad- vertised in The Sunday Age-Herad but in every single daily issue of The Age Herald.
 We will continue this sale, because at this writing, June 18th, 1900, many goods have not arrived which we have purchased, but we expect them n certainly by Thurs day or Friday. Their delay obliges a con tlnuauon of the sale over next week.
 To insure a big crowd Monday and in order to let the readers of The Age-Herald
 
 to go on sale, we would like to know if we could get two full pages in Sundays Age Herald? There are other lines in the store, on which We desire to cut prices, say, about to what they cost us.
 We are going to do this in order to con- tinue our full quota of help and if you could possibly let us have two pages for next Sunday we would thank you very much; the writer knowing that your space is taxed to its limit, assures you that if you can so arrange to give us this extra space it will be appreciated, and with the result, that on June 18th, 1900, we will have just as big a crowd we had the preced- ing Monday.
 The writer wishes to thank you for the hearty cooperation which Messrs Love- man, Joseph x Loeb receive from The Age Herald.
 He also desires to thank you for the able assistance which has been rendered him and begs to assure you that both your un- failing courtesy, your eager, anxious de- sire to facilitate and render him services is by no means labor in vain. What The Age-Herald has accomplished under your presidency is patent. Cordially yours
 LOVEMAN, JOSEPH & LOEB
 Per G. C. Earle, Advertising Manager.