The times., 1900-04-01

the Good, Rather Than Consternn-
You should see our ghost, she's a
great one" said the manager OF a pub
| licity bureau" lately Good worker. Wei.
no. / can't put it that way. The oflce
ghost never works you know. but as a
suggester OF IDEAS schemes for presenting
aud pushing matters. she can beat the or
dinary designer two to one. \ man couldn't
/ begin to hatch out all the clever inklings
that girl can in given time. even IL he
made the place blue with smoke It's mi
tiative work she does. Her qurks and no
| tions come to her in the night. she says.
and she goes round disposing Of them by
day I've studied psychology and phrenoi-
ogy both a little. as a side interest. and
I've often wanted 70 get hold Of the inside
Of that woman's skull and see what wheels
and malnspriugs turn out the succession Of
ideas. Ideas all wide apart from each other
in separate fields. but with good telling
properties.
The ghost is useless as to any practical
expression in her own right She can't
string sentences together with any empha-
sis. and she can't draw or make even 50
much as an outline etching, but she can
judge admirably Of other peoples efforts
in those lines and can somehow create an
enthusiasm in the writer or the illustrator
Of her ideas to make them do their best
work
Now. that calendar there that was put
out with Blanks best hlueing. is an illus
tration OF a ghosts methods For eight
years We had been getting up Blanks cal
endars as pertinent and timely as we could
devise. and We we're at sea what idea to
use for a ninth annual when in walks
the ghost with the most strikingly good
consignment on hand. not only something
that would hit the business nail straight
on the head but that would be pretty and
could be got up cheap enough to be profit
able. We've been congratulated on that
calendar all over heard about it from
places you'd never think it would get to-
Mexico. Nova Scotia. And 10000 are on
the books.
The ghost is good adapter too She
went travelling out West this summer and
came home with the neatest thing in soap
illustration you ever saw. 10 has sold like
wildfre and really done the house good
People take it 20 be an ideal sketch. but it
isn't. It's a reproduction Of a genuine
waterfall. rocks and all, that the ghost
visited. All she did was TO put a pretty
nymph under the veil Of waters washing
her hair with the magic cake of soap. And
the idea was complete"
The ghost haunts the advertising de-
partmeRts Of big business houses. And
although II yOu ran across her in the cor
ridCr OF going up in the elevator you
might mistake her for an ordinary Young
home body out doing an errand for her
mother. she can talk costs and results
with an intelligence that commands atten-
tion and engineer her interests so efficient
ly that she gets commissions from three
separate parties in a single transaction.
Il sounds paradoNical 10 say so. but there
are spOOks supporting their mothers and
younger brothers comfortably in city fits
in high renting districts There are
ghosts living at dizzy heights fu tall stu
di0 buildings respected by the suh-tantiaI
tardesmen who bring their daily cheer
and there are others inhabitiug tasteful
suburban cottages built with the savings
from their incomes. Proofs exist that the
advertising shades profession and pe-qu-
sites are on the up Grade financially. and
occasionally one hears Of q widowed ghost
or a newly married or about-to- be mar-
ried ghost working as effectively and dis
passionately as her free lance sisters.
ghost lately made q neat thing n the
matter Of skirt binding. It was a new sort
Of skirt binding that she heard OF in her
spirit-like way. but a binding that what
ever its merits. was OvershadOwed by oI-
der and more prominent brands. Tho -host
elected il her peculiar mission to advance
this newcomer among bindings TO q front
rank place in the trade. She thought by
day and she thought by night as 20 the
best design in print. picture. and method.
Of giving that obscure binding deserved
publicity. Having decided on a unique and
eye-fxing idea. she dOuned her discreetlT
-apable-lOOking tailor costume aud betGOk
herself to the manufacturer OF that skirt
binding. She got his ear got his favor.
and his order for her idea and his com
mission to employ such an artist and such
writer as would DO credit to her COucep-
tiOn. Later when the ghosts idea was
an accomplished fact in black and white,
apt and taking. she held it before the
manufacturer eyes and bes0ught him to
let her order the necessary Hthggraphing
OF the duplicates and also to place this
bid for the skirt bindings popularity in
such current publications as she Jaw fit.
The manufacturer agreed, seeing that this
was a wise and long headed ghost and now
several purposes have been accomplished
The obscure skirt binding is seeing the
light. The artist and the advertisement
writer were happy at having the order and
IN paying the ghost for their satisfaction.
The photographer cheeTfully chipped in his
share and incidentally gave the ghost (be-
fore unknown to HIM an order for an idea
illustrative of unique stove polishing. and
the various periodicals paid the ghost their
quota and their respects and good viii.
Everybody concerned is pleased and the
manufacturer Is recommending that ghost
"a having exceptional enterprise and de-
serving to get along.
Occasionally If happens that ghost has
to have a hacker. She makes clear head
way with the manufacturer and the artist.
but when it comes to the photographer and
advertising departments Of the publica-
tious. they ask a deposit as guarantee that
they will get their pay. The active ghost,
however can afford to laugh at such stuu-
bling blocks. She knows issues and values
and isn't apt to take risks and she is GER
iaiu to have friends. The people she has
worked for watch her career. They lool,
and wonder at her aptitude and espOusa
her interests.
Certain kinds Of ghosts work as inter-
aediaries taking the subordinate rather
than the initiative position in enterprise.
There is a clever young ghost. one Of three
partners in & studio corporation for the
reproduction and disposal of ideas. Ideas
relating to everything from fashion me
Tiums 20 marmalade factories. Oreralls.
and urourietary remedies are kept iE stock
1r made To- order by this firm. Two women
md a man compose the nome staff. outside
aid being called 30 when there are rush
orders 90 FILL The man IS an all round
GOOD drawer and depictor not an artist
lampered by genius. but one calmly urac-
.icaI and given to- steady work. One OF
he Young women likewise draws paints
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