The midland journal. (Rising Sun, Md.) 1885-1947, 1900-07-27
PEANUT ADVERTISING.
A Promoters Novel Method of Adver-
tising the interests of a Shin
Plaster Concern.

Gimme two cents worth of those
peanuts" said the smooth-faced young
man, walking up to the Italian vender
in front of the post Office. The Italian,
relates the New York Sun, measured
the peanuts out, and, at the young
mans suggestion, dumped them into
the pocket of his coat. They went into
the right-hand pocket, but the young
man plunged his hand into the pocket
on the left-hand side, and, hauling out
a nut, cracked 1t open and started to
put the contents into his mouth. Sud
denly he gave loud exclamation, and
then with apparent indignation,
turned to the Italian and said:
Say, John, what kind of peanuts do
you call these?"
"They all right" protested the Ital-
ian.
"All right nuthin',". said the young
man. "Just look at this and from In
side the peanut that he had just broken
open, he pulled small piece paper
neatly folded up. Unfolding the paper
he read aloud:
"This is no shell game. Use the
famous Bumm Bumm Shin Plasters."
The young man took another peanut
from the left-hand pocket and cracked
that open. Out fell another fold Of pa
percontaining the same advertise ment.
The Italians eyes were nearly pop
ping out of his head. The young man
put on great show of Indignation.
''That is the worst bunco game that
ever ran against" he exclaimed.
Take these peanuts back and keep
them. / don't want the blame things
and, with rapid motion, he extracted
handful of peanuts from the same
left-hand pocket, and, throwing them
in with the Italians stock, mixed them
up, and went on his way, leaving the
Italian gesticulating wildly, and max
| ing frantic efforts to explain.
This much was witnessed by re-
young man was up to some game, an
| impression which was strengthened
when he saw him approach another
peanut vender and go through the
same performance. So when the young
man went on his way the reporter ac-
costed him and asked him what the
game was. The man was delightfully."-
| frank. Here is what he saide
81 get enough fun out of this thing
| watching the faces of those dagos to
pay me for doing it, even If wasn't
getting good pay. Say, it's the great
est game ever. You see, it's this way.
I make living suggesting ways to nd
vertise to big concerns. Now the Bumin
| Bumm Shin Plaster company wanted to
reach the common people with adver-
| tisements of their stuff. So they send
for me and ask me for a suggestion.
The peanut game was one that l
| thought out q long time ago, but had
never put into operation. The Burnm
Bumm people thought It was all right
and were willing to put up good money.
| / had a couple of women open up O..
| bushel of peanuts, fold up these little
circulars, put them inside, and then,
by the use of a very small quantity OF
paste on each shell, put them together
again. sold the meat of the nuts to a
| candy man and got more for them than
paid for the original bushel.
II took the lot down to-the office of
the Bumm Bumm company, and they
were dead stuck ON the game. They
gave me a fat check. and. that being the
end of my contract, l bobbcd up with
another suggestion. "You can reach n
lot of people with those things just
scattering them around the street. !
says, but I've got better game than
that Then / toldlthem that for $40
would mix those fake peanuts up with
the stocks of vendors. SO that every
man who bought peanuts on the street
would be bound to get at least one of
ours. Say, they were dead stuck on the
game. and we closed at once. That's
all there is to 1t. You've seen me at
work and know how do it. Say, but
isn't it peach Of game? bet I've
put 40 peanut stocks on the bogus
since started out, and I've only been
working three days."