Hopkinsville Kentuckian. [volume] (Hopkinsville, Ky.) 1889-1918, 1900-02-09

was consumed by all the combined
courtri.> in Guupe We have in-
creased our consumption of coffee
during ihe post year at the rate Of
more than purd per pcrson' and
we now use fully fifty pounds annu
ally for each personin The United
States
The amount spent for this coffee
is enormous, During the last ten
years we have paid out S875, 600, 600
or S7I 100000 per annum for coffee
alone The larger part of this
money has been paid to Brazil. But
it safe to say that there is a good
reason behind this enormous con
sumption OF coffee, and the revolu-
ton which has taken place in the
coffee trade of the United States
during the last twenty years in an
excellent Illustration of the princi-
pie that Americans and American
skill and bring prices to so low a
point that the greatest Injuries
may be enjoyed by the people of this
country at the smallest cost. Thirty
years ago there was not one pound
of roasted coffee sold in this coun-
try where now there are forty.
In those days retail grocers bought
and sold coffee in its green state,
and each consumer roasted it for
himself in an iron pot, over an or
binary fire. OF course it was Inn
possible to obtain uniform results
from such crude methods, and
from lack ofexperience and stupidity
the coffee was far less palatable,
but there was one great advantage
in this method, viz, that the coffee
was freshly roasted and did not
have time to lose the aroma aud per-
feet strength by being exposed to
the air. This is a feature of the
coffee question to which too little at
tention has been paid. Roasted
coffee loses in quality and aroma
from the very moment it leaves the
foaster. If it can be kept in a
tightly-closed receptacle this is
largely avoided, but it ought never
to be placed IN wooden box or bin
possessing any odor, for coffee is
peculiarly susceptible to surround
ing odors, and when exposed to the
air all its delicate aroma is rapidly
dissipated.
There is a very famous brand of
coffee now before the public called
Lion Coffee, which has come into
favor with consumers. not alone be-
cause Of its purity and high quality,
but by reason, doubtless, of the
fact that Immediately after roast
ing in the mills tits tightly closed
in sealed package, practically air
proof. Thus the aroma is care
fully preserved. All adulteration
is impossible. No impurities can
creep into the closed package and
full weight is absolutely guaran-
teed. Without a word being
spoken, the purchaser of a package
Lion Coffee has his guarantee
Of correct weight, uniform quality,
absolute purity and unsurpassed
aroma and strength at no extra
cost. Everything is reduced to an
exact system, and it is little wonder
that Lion Coffee to-day is rapidly
supplanting the old fayorites of the
last ten years.
It is truly a remarkable brand
Grown on the uplands, at level of
nearly 500 feet above the level of
the sea. it is cultivated with great
care and unceasing attention. Inn
mense capital has been expended !
to develop this most famous of all
coffees. Very recently the Lion
Coffee mills at Toledo have been re-
NOR ced by very large mills, newly |
erected in Brooklyn, N. Y. The
Brooklyn mills are equipped with
every latest appliance for carrying
ON the business in the most scieu-
ti6c way. The purchaser of Lion
Coffee may be assured that he is
buying nothing but coffee, that it
istof the highest grade, and that
from the standpoint of economy he
could not make better choice. The
preservation Of it's aroma and its
wonderful natural strength COM
bined, make it a most delicious