Amador ledger., 1900-01-26
TO WHAT DOES II AMOUNT !?
The County Newspaper and
It's Influence.
YOU ALL HAVE A Share IN ITS MAKEUP.
If You Help 1t to Prosper 1t Will
Be Vigorous and Help
-. You Out.
YOU ALL HAVE A Share IN ITS MAKEUP.

1t has become habit to say, "What
do the county papers amount tO?"
They amount to great deal, and this
would be thoroughly realized if they
were stopped. This is almost invari-
| ably the only thanks or words ofappre-
| citation the editor receives. How, then,
can country newspaper be filed with
spicy news interesting facts about our
people, resources, or surroundings in
general, or able editorials when the
appreciation of the reading public is at
freezing point? What is better for the
young peoples education than a
country newspaper? 1t contains infor-
nation of Importance regarding our
mineral and agricultural resources,
comments upon the recent works of
prominent authors, items from political
circles, notes of the nations dOings,
and. in fact, everything after which
the progressive should seek. Surely
we can say we are progressive?
Without the aid of the people the
newspaper must fail. The public owes
duty to the editor and each individual
should perform that duty cheer
fully. Make frequent calls upon him,
make him feel that you are interested
in the success of his paper. Tell him
about. the mines and social happenings
of the district in which you live. Don't
think for moment that you have to
pay to have birth, marriage or death
notice inserted. Inform him of the
circumstances of such events, if you
are positive of the truth of fthem. But,
by all means, never make statements to
him if you are in Doubt, unless you in
form him of that doubt. Tell him, if
possible, by what means he may get at
the truth.
If you are a resident of another town,
do not hesitate to communicate by mail
any little happening in your burg. He
will be glad to receive such communi-
cations. Don't think that because you
gave the editor an item he should send
you his paper a year for it,
If a just article appears in the
columns of the paper, don't be back
ward in writing letter of appreciation
to the editor. If you are a subscriber
and there appears an article, the
substance of which is directly oppo-
site to your personal opinion, don't get
angry and stop the paper. We know
that it is absolutely impossible for a
newspaper to please every one.
If an event of some Importance occurs
in your town and no mention is made
of it in the paper don't blame the
editor, as you had the privilege and
opportunity to communicate the affair
to him.
1t is not good policy to let your sub
. scription go on number of years and
not advance anything on it. If you do,
when the collector calls, you will un-
douotedly swear by all that is high and
just that you are being cheated, and, of
course, it soon creeps out that you are
close and stingy and won't pay your
honest debts. Remember that most
papers are cheaper if subscriptions are
paid in advance, therefore, make it a
: point, when about to subscribe for a
paper, to carefully note the conditions
of subscription and there will be no
trouble,
If you fail to get your paper report to
the editor at once and he will make
, amends. If your subscription runs out
and you wish to stop the paper, notify
the editor, otherwise it will be sent to
you until ordered discontinued and YOU
will be responsible for the indebted
ness incurred.
Business men will be called upon to
advertise and nearly always cheerfully
insert an advertisement. Advertising
can fail in the best journal published,
simply because there is "knack" in
it, and those who consider their ad :
vertisement failure are not onto that
''knack." The best results can be OBJ
, tanned through both the local and dis
play column. Insert a nun Der of small
locals and the desired effect is certain
Have the display advertisement
changed about once every four or six
weeks Gf in weekly paper). Stir
your brain for new, original ''catch
lines"
When a stranger comes to town to
reside he generally gets one of the
county papers and reads the advertise
ments of those with whom he wants to
deal. He can generally form correct
. opinion of the character and business
ability of the advertisers.
AS the ''Printer's Ink" says: 'The
advertisement you use should harmon
ize with the class of people you wish to
reach.
Patronize ''home ndustry'' in re-
gard to job work. Send your work to
the county offices. 1t adds brighter
prospects to the business circles of that
community of which the newspaper is
an important part. The newspaper ad-
vertises the local business houses to no
little extent by personal and other
mention, and they in return should
show their appreciation of the news
paper by having their job work done
in the local printing office. 1t is i'm