The Iola register. [volume] (Iola, Allen County, Kansas) 1875-1902, 1900-01-12
No Rednction This Year.


something Of the kind will be re-
peated this year. If there are any
such we truet they will delay no
longer, for there will be no reduction
In the price of the paper this year.
In order to supply more agriculture
matter to those interested In 1t than
the REGISTER Is able to put in its
own columns, The Missouri Valley
Farmer will be sent without extra
charge to all paid in advance sub
scribers who request 1t. But there
will be no reduction in the price of
the REGISTER.
We are asked occasionally why we
don't sell the REGISTER for 81 90. The
reason is we can't do 1t and make
wages. AS q matter of fact, the sub
scription price ought to be raised this
year, for along with everything else,
paper has gone up and printers
wages have gone up. Paper costs
fifty per cent more than 1t did last
year, and the pay roll in this office is
twenty. five dollars week higher
than last year. We are certainly
doing all that could be expected when
we allow the price to remain at the
old figure and stand all the raise our
selves, inst cad of showing 1t over onto
the consumer.
"But If you would reduce the price
to 800 enough more people would
take the paper to make up the dit
ference This lie an argument we
hear once in. awhile, but 1t does not
pan out IN experience. We gave that
theory pretty fair trial when we
put the price down to fifty cents last
spring. This great reduction, coupled
with the moet careful canvass of the
county by s,sk lied agent, resulted in
adding about five hundred new names
to our list, which was only thirty per
cent of what we already had. III
reduction to fifty cents added only
thirty per cent, how many would be
added by D reduction to Sl.OO, which
| ~ as low DC All oouy NhIbho VIZ f''SS
ought TO be ? Possibly ten per cent;
certainly not more. But In order to
make as much clear profit at 81 90 as
at $50 the list would have to be
doubled. To cut the price to Sl.OO,
then, would be simply to cut nearly
a Thousand dollars off our income,
and that would put us onto the county
in short order.
The facts in regard to the business
of the weekly REGISTER are these:
Its field 10 confined TO Allen county
outside of lola, for the reason that the
people OF lola take the daily. There
fore, II the paper should go into every
family il could not reach circula-
ton to exceed $500 or 5000. But u ere
are always some families who do not
take any newspapers, and others "a
very few we are glad to say who
would not take the REGISTER at any
/ price. We have demonstrated that
even at FIFTY cents year, not more
than 1000 su bscribers can be obtained.
SUPP ose all these could be retained at
go a year: IT would lack $500 a
year of paying US as well az l5OO,-
which we held through the hardest
times, at 81 80 year. II there were
10000 families in Allen county it
would pay 70 put the REGISTER at a
dollarl year. But with less than
8 900 il cannot be done and keep the
paper on paying basis.
Once in long while man comes
in and tells us he "canuOt afford" to
take the REGISTER. We tell him he
cannot afford to not take it. We will
be willing to guarantee that no family
in Allen county, certainly no tax
paying family, can take the REGIS.
TER and read it, advertisements and
all tor year, and not he saved in
actual cash many times the sub.
scription price Of the paper. Purely
as an investment, to say nothing
about the information to be gained
or OF the satisfaction that comes from
Ieduius tue loSal ho"ei Vho hENlolE EFT
is the very best investment any man
in Allen county can make for dol
lar and half We are so strong IN
this faith, that we are ready to max,
this pledge: Ii any man will take
the REGISTER and pay for it in ad
vance and then come to US at the enc
of the year and say that in his homes
judgment it has not been worth thu
a price to himself or his family, hi
money will be refunded. Isn't tina
a fair proposition AREN'T you will
ing to renew your subscription OF
that basis
P. :. Please renew quick. w
need the money.