The morning news. [volume] (Savannah, Ga.) 1887-1900, 1900-01-22

Every citizen owes it TO himself to pa
tronize home industries and merchants
and to spend his money where he makes
il. for the reason that every doiaf 50
spent helps him. either directly or indi-
rectly. a part Of it is bound to come
back 10 him. by one means or another.
Aside from this it is the duty of those who
make their money in Savannah to spend
it here. provided they can get what they
desire and at prices. all things conside rel
that compare fsvorably with those which
are charged abroad. The complaint that
people send away for articles which they
might as wen purchase at home is not
confined 10 any one city. Even in New
York where il is to be supposed goods
and prices VIII compare with those of any
other market there is a constant com
plant that certain New Workers purchase
abroad what they need.
1t is doubtless impracticable to induce
some persons to patronize their fellow
citizens exclusively. The Ubiquitous and
silver-tongued drummer comes along and
often succeeds in selling that which the
purchaser really doesn't want and at
prices which could be duplicated or bet
tered by local merchants, or manufacture
ers The Morning News for instance. has
for thirty years maintained a firs-class
lthographing department. and it is con-
stantly soliciting the local business m
that line; yet it does not secure all of the
photographic work OF Savannah by a good
deal There are some merchants and 9th
crs who will send 10 other cities for such
work. even though they have TO pay
higher prices for it. on the other hand,
the Morning News receives large orders
from other cities for TYPOGRAPHY and job
work Other enterprises doubtless have
similar experiences. Energetic business
men are constantly advertising, drumming
and otherwise "hustling" to secure and
hold trade.
Meantime there are some business"
men who are not as energetic and as mod
crn in their methods as they might he,
with profit to themselves. Many a pur
chase is made away from home because
the prospective purchaser is unaware that
the article desired can be procured of To-
cal dealers or manufacturers. The peo-
pie must be kept constantly advised re-
specting the things that are offered for
sale, Some merchants understand this
thoroughly, and as Z legitimate expense
of their business devote certain sums to
keeping themselves and their wares before
the multitude of buyers. As a rule.
those who grumble most about people not
buying from them have not the classes of
goods that are desired, or else hide their
lights under a bushel by negecting or re-
fusing to advertise. They expect pros
pective purchasers to hunt them and
their goods up. The day of that sort of
merchandising is past, and will never come
again. The successful merchant in these
days must be a believer in and liberal
user of printers ink If he is in a posi-
ton, with goods and prices, to meet COM
petition either at home or abroad he will
tell it publicly, and keep telling it. That
| is the way to attract custom.
Meantime. let those who make their
money in trade, rents or otherwise keep
this in mind, that it is duty they owe to
| their fellow-tolers in pursuit of business
not 10 let dollar go abroad that can be
| spent just as advantageously at home.