Little Falls herald. [volume] (Little Falls, Morrison County, Minn.) 1889-1950, 1900-02-09

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advertising mediums IL as great all
together rs the smallest paper iu Morr,-
son county-in Morrison county mat.
tets. Nor ;;is. their advertising rate
greater:. On the contrary; we venture I'd
cay that Tho Herald gets: a. higher
advertising INSTRUMENTATION considered.
which is the true test-than tho Twin
city papers: And its. worth to the ad-
vert.sers here is more than all the Twin
city papers combined.
About trusts. 4 trust is combin-
alton to depress or raise prices ut will.
generally the latter; to stide competi-
ton, and to prevent new enterprises in
it's line from starting.
The very sensible agreement existing
between the newspapers of this county
oln1s them not to charge less for legal
printing than the laws of the state GLOW.
ihey 90 not raise prices above that,
they do not prevent anyone who wants
70 from starting a newspaper and com
pet'ng with them. Mr.. LaFoud can
start a newspaper whenever he pleases
Ii ne finds material costing too much.
we'll print it for him at reasonable
price.
ln 1897 the papers OF the county, for
various resso rs, bid against each other.
and the county got it's printing cheap,
and each publisher lost money. they
very sensibly quit their foolishness in
1897, and the county thereby paid the
rates allowed by law, and got value re-
ce'ved. Mr.. LaFond says they got the
rates intended for the big dailies. Who
told him the rates were fixed for the big
dal'les? We have already shown that
our local papers are worth as advertise
ing mediums in this field as much and
more than the big dailies. Why don't
the local merchants advertise in the big
dnl'ies? When Mr.. LaFond was running
store he didn't advertise in the big
dailles. He knew better; now he, or the
man who wlote the letter is talkinr
through his hat
Mr.. LaFond, or the man who wrote
the letter, talks Of the papers ''defraud-
ing the people. 'Defrauding" is q dan
gerous word. coming from this particu-
Jar source. Do not recollections Of grass
seed deals, jail deals, blank book. d.als,
ets., steal gently into view? However,
we want to go on record as saying that
the county paid the proper pricefor it's,
printing and got value received, The
newspapers are not ''robbing" the peo-.
pie by any means. If the people have
been robbed, Mr.: f,afoud may kuow who,
did it, essibly he put, l,is f;ag,er on, a
the man,
The same considerations regarding the
county printing apply to the city print
ing. There is no more reason why the city
newspapers should do work at a loss
than anybody else Ii Mr. LaFond. OF
the man who wrote the letter, wants to
start paper iu order to do county and
city printing for nothing, he is at liberty
to do 80. The city printing is not very
large. The city can afford to pay the
legal rate for it.
Mr.. LaFond, or the man who wrote
the letter, gives few crocodile groans
over the widows and orphans compelled
to pay legal rates for probate notices,
Why shouldn't they? Advertising IS
a newspapers stock in trade. It has
a right to get fair rates. the legal rates,
for it.
Mr.. LaFond, or. the man who wrote
the letter, talks about "~reat percent
ages OF profits.'' He dosen't know what
he is talking about. Ii the newspaper
business Was the road to wealth there
would tie more newspapers in this coun-
ty-
The newspapers OF this county lost q
great deal Of money through taking ad-
vert'sng at any old rate, the lawyers in
most eases getting the benefit. They
showed good sense in agreeing not to
charge less than legal rate, which is
ia ir rate.
One thing more. The newspapers OF
this county do more work for it, and
with less remuneration, than any man
or set OF men. They a. entitled to fair
treatment and we do not think a single
fair-mnded person thinks otherwise.
Mr.. LaFond or the man that wrote
the letter, wants us to explain how we
are so honest, have integrity, etc. We
ha re never acted the Pharisee. W. have
never found it necessary to advertise
either our honesty or integrity. TIE
people who know US may Judge that.
We are not afraid, in these particulars,
to stand beside Mr.. LaFond, or the man
who wrote She letter: or any Of bis
friends. :,
But even if we were so villa,nous AZ
Mr.. LaFond, or the man that wrote
the letter. ttinke. dDes IT. axcnaa NJ To