The daily morning journal and courier., 1900-08-06
THE WINDOW SHADE COMPANY.

One of the Finest Stocks of Goods ir
 New England in Their New Store.
 The New Haven Window Shade com
 pany, with the enterprise that has ever
 characterized that company, has now
 moved to one of the largest and hand-
 somest stores in the city and stocked it
 with goods which for quantity and
 quality cannot be excelled in New Eng
 land. It has just removed to No. 75
 -81 Orange street, and now occupies
 that entire building, which has been re- { modelled and altered especially to meet 1 the demands of the companys large ! business. The building is large, mak-
 ing commodious quarters for this, one
 of the largest business houses in New | England engaged in the carpet, rug and | drapery business. Every arrangement has been made to cater to the trade, and the finest goods in their line are carried in stock and displayed so that the customer is enabled to examine with the greatest ease any goods the pur-
 chase of which is contemplated. The
 salesrooms are not of the little stuffy
 kind so often found in stores In that
 line of goods, but they are airy, light
 and cool; in fact, the store is probably
 the coolest and pleasantest one to be
 found in New Haven this summer. The
 sanitary arrangements are par excel-
 lence, and a system of ventilation has
 been secured which keeps always vol
 ume of fresh air circulating about the
 store.
 This company is too well known to New Haveners to need further introduce
 tion here. It IS known throughout the city, throughout the state and, in fact, throughout New England, as the em- bodment of falr-dealng, business in- tegrity and reliability. It's customers are legion and the person who once trades there never forgets the advan- tages of dealing there. An efficient corps of courteous salesmen is ever ready to show goods and supply cus- toners.
 The large salesroom on the first floor Is 43x166 in area, roony and adequate perfectly for the very big business handled. On the shelves of the sales room there is not a duplicate roll of car peting, all being sample rolls from which the customer can select In va riety there Is almost everything in the line. In carpets the firm makes a great specially of Pile fabrics in Administers, Wiltons and Velvets. The entire north side of the carpet department of the store is devoted to those goods A large quantity of new goods received for the fall trade have been placed on exhibition, and add much to the attrac- tiveness of the new store
 In rugs there Is an almost countless variety of patterns. There are two | hundred patterns of 9x12 rugs in domes- 1 tic and imported goods in wool fabrics. ] Besides these there are many more in | cheaper jute and ingraint patterns. | There are rugs as large as 12x15; the 1 stock containing rugs from the small est up to those large 12x15 carpets.
 For the draperies there Is in the new store three times the space that was de- voted to them in the old store across the street, formerly and until recently occupied by the company. In the dra- pery department are shown new and | novel effects in portieres for fall and a large line of lace curtains in new and popular Arabic and Renaissance fa- brics, together with the customary sash and panel laces to match the same The company expect this fall to do It's best to cater to the highest class of trade in the city and in the state, and to give customers, as 1t has always heretofore, as good as if not better than can be secured elsewhere for their mon ay.
 On the second floor is the drapery workroom. and on the third floor the carpet workroom. Both rooms are equipped with the newest and latest On the carpet work floor are three special Singer carpet ma chimes and one Toft machine, these four machines representing a total invest nent of about a thousand dollars. The 1rapery workroom is equipped with four machines run by an electric motor. The firm has every facility for prompt delivery and competent workmen to ex- ecute all orders.
 One of the largest lines carried is the inoleums and oilcloths. There is 'hown In these goods line said to be he largest shown by any firm in New England outside of Boston They cater extensively to the wholesale trade in New England in these goods and carry
 stock to execute the largest contracts on receipt of orders. Their inoleum business is a big one. The en- ire front part of the basement Is devo- ed to oil cloths and linoleums.