The Indianapolis journal. [volume] (Indianapolis [Ind.]) 1867-1904, 1900-05-20

expecting me to float your concern for you?
II you did you have come to the wrong
shop
81 had no idea of such thing. only
came to you for advice"
eyes, when a man has made a fool OF
himself Off his own bat he comes to me for
advice
You needn't kick a chap when he's
down." said Charlie, rising.
There's no safer time TO kick man let
me tell you" laughed Bates. laying his
hand kindly upon the others shoulder.
Charlie old fellow, you're the last man
in the world I'd think of kicking; and as
for being down-welf. give me time to
think over this business of yours. If I
thought that anything could be made out
Of 1t I'd give you trifie-ten thousand
pounds or soto put ii on its feet; but
soap-oh, the chaps know who have been
dabbling in soapl They think that they've
only to touch it to make big money. They
fancy it's so simple-so honest; but the
trick is that it's anything but simple, and
as for honesty-my dear chap, 1t seems to
me that one scarcely touch soap and
remain with clean hands There's a para
dcx for you. Now. clear off. I've two dukes
and three earls waiting to see NEAL
waiting to be made directors with big sal
aries"
When may come again?" asked Char
lie.
LET me see-this is Tuesday. You might
give me look in on Monday" replied Mr.
Bates, touching his gong.
Poor Charlie did not feel greatly COM
forted by his interview with his friend, but
on the whole he did not feel greatly de-
pressed by 1T. To be on friendly terms
with a man who talked of thousands as
trifies was, he felt, something. Why
should not such a man advance him a few
of these trifes? Advance" was, of course,
the word which was in Charles mind; it
was very convenient word for borrowers
until he found his soap business begin
to pay. 1t was bound to pay in the end,
he thought, the soap being such an ex-
cellent article-an article which should be
in every home. AS he walked to his lodg-
ings he began to consider how such a
phrase would read in an advertisement:
Should be in every home" How would
that serve to attract the heads Of house
holds?
rived at the happy conclusion that the
chance was a happy inspiration, and he
made up his mind to go to Wilfrid Bates
again and tell him that he had solved the
problem of an irresistible advertisement.
1t so happened, however, that he had
picked up an evening paper in the under
ground, and when he spread it out before
him on the tea table the first words that
caught his eyes were Should be in every
home" They referred to a special kind OF
flour. On the next page he read the very
same words, Should be in every home"
They referred this time to newly started
magazine. Half way down one of the news
columns the words reappeared in connec-
ton with a typewriter.
He rolled up the paper and flung it into
the crate. His splendid, irresistible phrase
had been appearing day by day for some
years in connection with typewriters. coal
boxes, patent mangles, perambulators, and
perhaps a hundred other articles in which
he took no interest whatsoever. 1t became
pretty clear to him that he had not yet
solved the great advertising problem.
The next day he got telegram from Will
frid Bates.
come mere at s Sndrp.
He went to Mr. Bates's spacious office at
8 sharp, and found, as he had done upon
the occasion of his previous visit, pretty
fair contingent from the House of Lords
waiting upon Mr.. Bates's leisure, in case
he might have any vacancy for a director
on one Of his many companies in embryo.
The gentleman who left the private office
as Charlie entered was most likely duke.
he thought. Yes, he felt sure that he had
seen his photograph in the well-known
kings of the County series, or was 1t in
connection with a recent horse racer"
"You got my wire?" said Bates. "Are you
still engaged to Nelly Combermore?"
Certainly I'm engaged to her." said
Charlie, wondering greatly. Eyes, that's the
only consolation
IT don't want to hear what 1t is. Is she
a sensible girl? She can't be. or she
never would have engaged herself to
chap who could act so idiotically as you
have done. But is she moderately free from
sentiment"
.'She is one of the best mathematical
scholars in England" said Charlie, decis-
lively.
That's a sufficient answer for me- She
would not stick at point OF sentiment to
make your fortune, L suppose?"
IT don't quite understand what you mean
by that
Does she believe that your soap Is the
best in the world?'
'Why, it's only her word that have for
believing it myself
would she go so far as to allow her por-
trait to be published as an advertisement
of your blessed soap?"
I'm sure she would. She's extremely
practical. Now, why didn't think of her
photo before? 1t would be irresistible
Don't be too sure of that. The British
householder can resist good many things.
However, I'm not thinking Of her photo.
How much soap have you in stock?
ITO much; f1,5OO worth
. How many tons can you turn out In the
week.?
Twelve. my foreman tells me. We have
a splendid plant. Unfortunately, we've new
er had to turn out more than six hundred
weight"
"can meet you and Nelly at $50 to-
night?"