The age-herald., 1900-04-15
LARGEST PURCHASE OF
 SILK MADE IN SOUTH
Local Mercantile Enterprise Inspires the Largest Purchase Outside of New
 York and Chicago.

Sometimes we do not know how fast we
 travel And this is true of the people of Birmingham in the sense that they do
 not realize how rapidly this place Is pro- gressing. But we have in this city few mile stones of time," and noting their wonderful growth and progress we can understand and appreciate how fast the
 town itself is growing. The instance that
 emphasizes this fact is the general metro- poitan atmosphere that enshrouds Love- | man, Joseph and Loeb's store its system and its service. They have just achieved
 a mercantile triumph that shows how far ahead of other cities of the south is Bir-
 mingham in a retail way They have bought exactly speaking. 14t224 yards of silks, and matter of feminine news the story is here told briefly.
 About two weeks ago one of the largest commission houses in the world. with an office in New York city, offered for sale about 15 GOO yards of silks. MT. Emil Loeb,
 who represents his firm in their New York branch. heard of the offer, and going te the commission merchants made propo- sition to buy their entire stock Of silks, which was approXimated at about l5,ooo yards. Of course, there was to be special concession in the way of prices to Love man, Joseph and Loeb The price which they offered for the silks were so much less than the same silks have been bring l ing in the wholesale market right along | that the commission broker did not feel l justified in consummating the deal with | out cabling their firm in Switzerland who | who are the manufacturers So after dick | ering back and forth, and particularly be- cause it was rather late in the wholesale trade the offer of Loveman. Joseph and Loeb was accepted, and the possession of $19,913 retail worth of silks passed into the hands of the Birmingham concern. As matter of interest and comparison, there tVvn sale. First, probably no house outside of maybe New York, Chicago or Philadelphia have ever made so large a purchase at one single sale.
 When the women of Birmingham stop
 and realize that if these silks were extend ed end to end they would nearly reach the towering height of Mount Ararat or our own PopoeateDeti, they begin to under stand something of the mercantile enter prise that inspired this great purchase Geographically, Birmingham is 1000 miles from New York but so far as Love
 man, Joseph & Loeb are concerned, 1t IS
 on Broadway. This Is clearly instanced in this sale when the newest and best silks are offered. including: Glace Taffetas, Fancy Taffetas, Hemstitched Taffetas, Small Figured Taffetas, Small Figured Bro | caded Peau de Soie.
 These are this years latest and best sell | ing styles. There's not passe pattern
 or style in the entire collection. All are 1 worth about dollar yard, and from that | up to nearly two dollars yard, all to be
 sold at trihe more than half their retail | value, and this in the face of the fact that raw silk has advanced 50 per cent. The greatest scope of selection is afford | ed; note the unparalleled diversity of shades, including pastels: Violet, Ecrue, Bluette, Old Rose, Rose Pink, Cadet Blue, Pearl Gray, Goblin Blue, Shrimp Pink, Quaker Gray, Electric Blue, Reseda Green, | Light Heliotrope, Light Sage Green. No matter what womans expectations | have been concerning her spring dress, this | opportunity must necessarily change her plans At these prices silk must supplant | in preference the mediocre grades of dress goods, and where is the woman who does not prefer silk dress? And where is the
 man who does not admire to see woman clad in the meshy, clinging, soft silks now so stylish?
 No matter how high oEe's station in life, these silks are worthy their appreciation No matter how moderate ones means,
 these usual -prohibitive silks are pos- sible.
 Never were so fine. so handsome, so high grade silks sold for such prices. Consistent with the importance of this sale, the entire main floor of the store is honeycombed with tables displaying these silks.