Marietta daily leader. (Marietta, Ohio) 1895-1906, 1900-03-13

because he believes tight lacing is in
furious to women. He says women
should not wear corsets. He said he
would discard this class of advertise
ments for the further reason that
picture Of woman fitting on corset
vertisements are thrown into the
waste basket on the ground that the
whiskey habit is not disease and
therefore does not demand medical
treatment. A score of magazine ad-
vertisements were today thrown into
the waste basket because the maya
zines contained whiskey and corset
advertisements.
The advertising agent made life a
burden to Mr.. Sheldon until he grab
bed his hat and left home, telling his
family that he would get a quiet room
down town, where peace and solitude
would be possible.
During the week, the Topeka State
Journal, a rival paper, will print "lay
sermons" by E. w. Howard, of the
Atchiscn Globe, the author of the
STORY of Country Town 1t is ex-
pected that these lay sermons will be
replies to the utterances of the Rev.
Mr.. Sheldon and that a lively contro-
versy may ensue.
Kansas City retail houses cannot get
into the advertising columns of the
Capital. Mr.. Sheldon holds that a
home paper should protect home mer-
chants. Speaking of another fad in
advertising today he said: mo bar
gain day sales where 80 cent goods are
marked dcwn to 40 cents for one day
only will find space in the Capital dur
ing this management. Twenty dollar
suits going for SlS.9S ads will be con-
spicuous by their absence. These are
falsehocds on their face, and | will not
tolerate them"
The woman's page of the Capital in
the Sunday edition will contain no
cuts OF fashionable society women in
, decollete costumes, nor will there be
any illustrations OF "the latest in hos
iery or garters.'
There has been an unprecedented
demand for copies Of the paper and ii
is probable that the subscription list
will exceed 100000. The great major
ity of orders range from 20 to so cop
hui
vor Societies all over the country.
How to handle this tremendous edi-
ton in town the size of Topeka has
been fully solved by deciding to send
duplicate sets of matrices to papers in
other cities, and these will print the
hundreds Of thousands of papers de-
manded.
Mr.. Sheldon has given out state
ment declaring that he will not grant
any interviews during his manage
ment of the paper afterward. He
needs all his time and energy for the
work, and says the paper can speak
for itself.
Dr. Sheldon has not taken posses
sion of the big room set aside for his
editorial work. He will be installed
Monday morning and every member
Of the staff will meet him there. Then
instructions to the heads of all depart
ments. He proposes now to read in
advance every word that appears in
the paper.
Topeka is just now waging peri
odicai war against the evil resorts OF
The town. 1t is supposed that DR..
Sheldon will not only prosecute the
light on the resorts but make life a
burden for the police and the city Of
ifcials who connive at or countenance
iniquity.
The idea of running a newspaper as
Jesus Christ would run it was sug-
gested in Mr. Sheldons book, In His
Steps" and was again broached last
July at Detroit in the Young People s
Society of Christian Endeavor conven-
ton. 1t took form in query which
startled one of the largest assemblies
of Christian workers ever gathered.
Dr. Sheldon asked this question: IN
this day, when philanthrophy muni-
icently endows our institutions OF
learning, is there here man who rec
ognizes the potency of the public press
to make or mar our civilization, will
contribute $1,O00,OO0 to establish a
daily Christian newspaper" The sig
nificance of this suggestion received
instant and widespread recognition.
1t went at once from the great Chris
tian Endeavor convention to the world
and the enterprise which begins here
next week is expected to prove the
| faa Sihility of Dr Shaldon'S nlan