Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1900-06-06

Secrets of The Mail-Order Trade. a
Practical Manual for Those Embracing
in the Business of Advertising and Sell
ing Goods by Mail, by Samuel Sawyer.
Published by the Sawyer Publishing
Company, Temple Court, New York
City, ana Watcrvile, Maine.
This is a practical up-to-date treatise
on Il subject that has hitherto been
very little exploited in public print.
Indeed we believe that this is absolute
~ the first book that has ever been
published in this country, dealing *
clusively with the ms and outs Of the
Mail-Order business. 1t will certainly
fill long felt want. and written. as it
is, from the standpoint of practical tX-
perience, will prove Of great assistance
to those engaged in this growing
department of business enterprise.
The whole subject under consideration
is discussed with exhaustive thor
oughneSs. a glance at tho
table Of contents will give
some idea Of the scope and character
of the work. Nothing necessary to its
completeness has been omitted. nor has
any detail, however seemingly small
and unimportant, which has any bear
| ing upon the general question. been
| overlooked. This manual tells the be
ginner everything he could possibly
wish to know about the Mail-Order
| business. besides affOrdng many Valu-
able points and suggestions for those
who have had more or less experience
| in the work 1t tells how ana where
to buy; how and where and when TO
advertise: how to handle customers;
how to handle details Of business; how
to solve a thousand and one perpleX-
| ing problems incident to the business:
formulas for proprietary articles used
| in the trade, and many other things
| of practical interest and value. The
writer frankly states in his preface
that he makes no pretense that every
| person who reads this book can enter
| the mail trade and achieve success in
it, 4 certain amount of business
acumen is essential to any enterprise,
| to say nothing of industry and eXecu-
| tive capacity. one thing IS certain,
| however, any one who carefully reads
this little volume before entering upon
the business it 50 ably treats Of. will do
so with vastly brighter prospect of sue
| cess than one who undertakes 1t with
out the advantages of such experienced
| coaching. The facts laid down in this
| work have cost money to acquire, ana
| represent the best results of success
full experience.
To all who are in any way interested
| in the Mail-Order trade. this little book
will be simply invaluable.
| Southern Hearts," by Florence II.
Winterburn; New York: The F. NJ. Lup-
ton Publishing Company.
| This is n collection of nine short Sto-
| ries of Virginia life, some of which were
| originally given to the public in several
of the leading periodicals Of the country.
There is in these charming little tales a
! sympathy of treatment and power of
| analysis which gives them exceptional
| strength and interest Few writer's have
been more successful in dealing with the
| little foibles of domestic life or in the
portrayal Of strong. clear. vivid charac-
!, ter. There are no involved plots in these
| STORIES and, indeed we cannot help think
| ing that the title Southern Hearts" was
well chosen for these stories, dealing
largely with the passions of the heart, and
| with the interests of the home. In their
realism and fidelity to truth the reader
| will find their greatest charm. In this
| collected form they constitute Il book
THAT will be pleasing addition to any
| library.