The colored American., 1900-07-07
A WORD WITH AND ABOUT THE BOSTON CHEM
ICAl COMPANY.

American to load down its editorial
columns with references TO articles de-
scribad III orr advertising department,
preferring to let the claims OF their
proprietors speak for themselves; but
we feel that the high standing and
unimpeachable character Of the Boston
Chemical company justifies slight
departure from what has become TO Us
an established rule.
This is mammoth business iRsasu
ton located sat Richmond, Va, and
handles large line of toilet specialize,
Including many Of special adaptab1lity
to the needs of the Afro American race.
The managers thus testify their appre-
citation of the fact that our people must
spend millions OF dollars annually for
commodities, promotive of health hap
plness, and goad looks, and hence are
in the market Offering rs Ieturn for
their cash honest goods, full measure.
gnd courteous trestmeet.
The Boston Chemical Company has
adopted policy that could be inflated
to Immense advantage by all the great
| manufacturing concerns of the coun-
particularly so by those who handle
toilet ARTICLES and b usehold necessities,
| for " e are people who love neRtnes-
of person and comfort at nome as dear
lly IS any race On earth. This far
sighted ard broad gauged cnIpOra'ioo
advertises literally ia colored Journals,
and pays it, bills with regularity that
sheds dazzling ray of cheerful Gghi,
piercing The dense gloom that hangs
about the delinquent subscription list
aad roster Of ephemeral business noun
tebaDks who have fooled the PEE pie tor
a season and gone to that bourne from
which no fraud scheme ever returns
| leaving us TO mourn with the rest. The
Boston Chemical Company We are hap
| py 10 say, does bu mess upon business
principles. Keeps irs word and insists
that each shsll deal IS squarely with it
| which is clearly writer in the prov
| iinces OF right we hope that the
masses of the race viii endorse the tru-
| ism that zone good turn deserves an
I0ther." and honor the worthy gentle
meu by placing a handsome order in
their hands whenever anything in their
| line ia desired. We should give our
best esr to those who have ths wisdom
and confden 10 appeal TO us through
| 0e6ir1JN1 on6 tho IN
tolnvest their money iD our intelligence
and sense of duty
| In a private latter to The Colored
Ameri an-ar d We betray no confidence
| in Speaking of so i'm portsnt 8 matter -
he Company referred n somewhat dl
| i6c ed accents 10 the failure OF sever
of our journals to understand the sscred
ness Of business obligation. yet naviug
a high ilibuta to those who lived faith,
! fully ND to their contracts and who
deemed it woFh b whla to make quick
ard satisfactoFy res spOpses to business
communications.
| The Manager Of the Bosto Chemical
Company sends some of us timely end
pertinent lecture when he says:
| "We have, by sctual count, eleven
colored papers which have our money
and our electrotypes and wont pub
Iish the advertisement or wont answer
our letters Such uDbusiness like people
we do not kno p how TO handle hOw
IS ifwa never have any sqnabnies with
You? BeeAuss You do what YOU agree
TO d. IF these other papers would do
so We would have no trouble. IF all
Cd tors Rad the brains snd get up n'
| Edward E Cooper it would be about
the best thing that every happened for
| the NEGRO race -
Further remsrks are uunec cessary, OF
| COurse q e apnreciate the nrattv com