The Houston daily post. [volume] (Houston, Tex.) 1886-1903, 1900-01-13
HOW 10 ADVERTISE TEXAS.
An Interesting Discussion of mn Inn
portapt subject.

porfaut subtects
Fort Worth, Texas. January i.--Nr. J
p. Lelth, general freight and passenger
agent OF the Texas Midland, in a letter to
Secretary Skaggs OF the Texas Real Estate
association received this afternoon, offers
some timely suggestions upon the matter
of collecting statistics and disseminating
Information relative to the states devol-
opment.
lie says: Regarding the matter OF how
TO advertise Texas to tho best advantage
abroad, would say that 1t would please
mo very much 10 be able to address you
on this subject, but / will have to toreso
this pleasure until some future meeting
In this connection. however, ! have to say
that as you are well aware. most of the
arguments set forth Ia advertising matter
by the various persons and railroads inter-
ested Ia securing immigration to Texas,
have not been based upon figures and sta
tistics. owing TO the fact that II Is impossl-
BILE TO get up-to-date statistics In THIS
State. We have a department OF insurance
statistics which issues a statistical report
OF the agricultural condition of Texas at
such times as there is money enough IN
the treasury for the purpose. but the
statistics are not by any means correct
or up-to- date--this for the reason that IL
is left to the pleasure OF the county clerks
and assessors TO give any such hgures US
they desire. and as II Is not compulsory
with them TO secure the correct statistics
ana no money to them for doing H.. their
reports are all reiteration or rehash OF
figures that have been used In years
past, with possible addition or deduction
from this item or that item, according TO
the way they think the way the statistics
ought to go In their respective counties
1T is my opinion that tbs first thing
the Texas Real Estate association should
do is to get the cooperation Of the state
itself and have provision made by law
for the gathering Of correct statistics OF
all industries in this State and same TO be
published as regularly and completely as
any other report OF the State government
know from personal talk with combination
ers OF the statistical bureau that they be-
moan the fact that they are not supplied
with the power OF the clerical force TO
compile and issue a proper statistical re.
port Of the industries OF Texas and feel
sure that the commissioner In this de-
partment will have pleasure In working
with your association and others Interested
In the subject OF statistics that Will be or
great value In comparing the industries OF
Texas with those OF other States, showing
the mhfKtu utStipp4ltbh VI AA'' $3.50
from an actual and absolute basis. After
you have arranged 70 secure the proper
statistics, | would suggest that you make
ARRANGEMENTS for the corporation OF the
agricultural station az Bryan. the expert
mental station at Beeyille. the Texas de-
partment Of statistics and the railroads.
fer the compilation OF bulletins covering
the various Industries OF Texas specialize
I ing such territory in the state IN which
I these Industries thrive. Texas Is too large
10 give a general resume of her Industries
and particular mention should be paid TO
the matter OF advertising things 10 be
found in the special sections where they
are found.
Another point about advertising abroad
,--do not 90 into any alleged wrlte-ups or
mushroom advertisers: issue nothing but
what can be shown with the imprint of
your association ana containing facts so
! far as YOU are able 10 get az them. For
this purpose. have a fund In which tho
railroads should contribute their share
according 10 valuation and the balance ot
the industries and the people Of the state
according 10 their valuation. 7 feel thai
1 II would he ~ the interest NJ the railroads
TO Join your association 10 sdvrtsinl