The Savannah morning news. (Savannah, Ga.) 1900-current, 1900-07-01
WOMEN IN BUSINESS ART.
As PRACTICAL LITHOGRAPHERS
AND TRADE DESIGNERS.

In ChicagO Two Sisters Have Applied
Photography TO Commercial Art,
and Their Firm FIourishes-In st.
Louis n Clever Woman Combines
Pictures and Verses I'm "A Way That
Increases the Sales of Sweetmeats.
In England Women Use Lithogra-
ply to Further Science, and in
New York City 1t Affords Good
Income to Those Engaged in the
Work.
New York June 29-Women in various
parts OF the country are sharing prac-
,icany and with marked financial success
in the work of trade illustration. In the
opinion of the foreman of a first-class
workshop, TYPOGRAPHY is a trade that Of
fers a. fine. field for women's activities.
so far. in America, there are only
few women in the lists, but there is no
reason why this should be the case" he
said, in reference to the subject. at
is work that is exceedingly interesting,
is not monotonous, and 1t stands in the
same relation to abstract art that the
province of the trained piano accompan-
list bears to musical genius able to stand
alone. Persistency, accuracy and art in
stinct are the equipment of the litho
grapher, and as many women as men
have this combination of qualities. 1t re-
quires at least four years practice to In
sure efficiency in high-grade work. but
hundreds of arr students are a longer
time trying to master work beyond their
capacities. and from which they can never
derive a livelihood.
mo busy, go-ahead photographic house
would want to bother with girl appren-
tees" he continued, but if girls could
learn the trade outside they would be
welcome in the ranks of practical work
ers. The women whom I find in the bus
mess have been taught singly by litho-
graphers interested in them. They are
all efficient and valued employees, and
woman with sufficient originality to de-
sign as we'll Autograph is additionally
useful. I can recollect when circus and
showman's posters were the color
printers on field. Now every
line of trade has its illustrated
calendars premiums and noting
cards. All enterprises on land or sea
| are so represented, and everything eat-
abe, df1QKaDIe OF curative mas a dlS-
tinctive brand label as we'll as an illu-
minated title Within my recollection, and
I am not an old person, the American Eth
| ographers' workmen were brought over
| especially from Europe. and it would take
| a man two weeks TO do a piece of work
| that can now be completed in two days
| Commercial art is achieving a higher
| standard all the while. The colors are bet-
! Ter the surface texture softer, and con-
/
| satisfactory. Even a poster for pills or a
bid to a town meeting is less gairish than
| formerly, and so pleasing and conservative
| are some of the free-gift pictures as 10
| overcome the strongest prejudice against
| trade encroachment.
zone Autograph house I know employs
| ten or twelve women designers constant
! ly in their art department. They say
| plainly that the designs are more to the
purpose and the women are more conscien-
| tious workers than men who have served
| them in this capacity"
ConspicuOuSIy Successful Women.
New York woman owns and person.
ally conducts a lithographing and job
printing business, executing all ord ers that
| come her way, from the figured borders
that edge cigar boxes to the premium pos
| ,ers for country fairs and the clasped
hands and floral garlands on ornate mar
| riage certificates.
| Most women who take up businesses
| ordira lily left to men use only non-com-
| mi tai inl1 ais in their business signature,
but this lth grapher has her feminn ne
a pellat'on in plain letters on the big
toard sign that tops her corner factory.
and is accredited by those who know W tn
! having taken an old, shaky business al
most on he verge of collapse and brought
it up 70 a good standing The proprietor
was a regularly apprentced employe of
the house years ago. and experienced in
| all but the estimating and business end
| Of affairs Def re she took the helm. She
attends TO most of TIE d ails OF the bus
mess superv ses her 30 employees in per-
son and insists upon getting good work
for her money. She claims to like bust
ness better than housekeeping, and is of
opinion that there is much less risk In hir-
ing a housekeeper to attend 10 her home
affairs than in employing a manager to