The Washington weekly post. (Washington, D.C.) 1878-1916, 1900-07-17
The Material Progress of the Negro.

Our SpFlgElly Contemporary, inc COloItu
American, devoted to the interests Of the
colored race, and which never allows to
pass an opportunity to stigmatize and
anathematize those who differ with II as
to the best mode for securing the desired
ends, is continually finding fault with The
Post At times the Colored American COM
plains that We are altogether too frank
in stating our position on various mat
| ters affecting the negro, but at present
We are accused Of a reticence. In fact
our contemporary goes so far as to sug-
gest that The Post Is missing much lively
| matter by reason of its failure 10 read
| its negro exchanges, an insinuatiOn We
| hasten to repel as entirely uncalled for
and unjust The Post reads all of its ex-
| charges without the least Partially. No
exception is made because of age. sex.
race, or previous condition OF servitude.
| and, therefore, we fiatter ourselves, the
| Colored American TO the contrary, that
we have a very fair idea as to what is
| going on in the world
Take the Colora3 American, fer in
stance. The persons who patronize its ad-
vertlsing columns would doubtless be
glad TO have The Post pursue the policy
designated by our contemporary, but in
our search for the good things CT life,
| those which we believe to be conducive TO
| the enjoyment and entertainment Of our
readers, it will be impossible for US to
| accommodate them. On the contrary, it
/ affords US unalloyed pleasure 10 give their
remarkable wares a little netorlety il
would be impossible for them to secure
| In the channels they are now patrOniZing.
| We refer TO those advertisers WHO appeal
to the negroes who do not hesitate 10 re-
| sort 20 artificial means to dispense with
/ some of the physical characteristics CT
| the race. Some time ago We took occasion
| to allude to the large number Of prepara-
| tons guaranteed TO take the kink out of
| the hair Of the negro and commented upon
| the versatility of those who cater TO the
members of the race who are ashamed OF
! their ancestry. Now we are able to note
| a great stride IN that direction.
Turning to the advertising columns CT
| the Colored American, We find that the
| spirit of combination has entered the
! field and that the Hartona Remedy Com
pany threatens 10 build up a monopoly in
| the work Of transforming the negro. This
company adver5ises che original and only
( Hartona" for Strengthening all kinkyi
/ knotty, stubborn, harsh, curly hair" Har-
| tona face wash, which is guaranteed to
/ five or six shades lighter, and which will
! turn the skin of a mulatto person per-
I fectly white. Mind, dear reader. the Har-
/ tOna face wash doesn't get in its work in
/ spots, but all over evenly. But, last, and
| by no means least, the Hartona no-smell
| a powder which is alleged to be a sure
/ shot in removing disagreeable odors from
the person. AL of these advantages are
offered at combination price which will
| be sure to attract patronage.
We have no knowledge as to the efficacy
| OF the goods advertised in the columns OF
the Colored American. We simply assume
| that the advertisers understand their
business; that they know just what the
| readers of the Colored American want;
/ that they place more reliance in the Har-
| tona hair str>ightener, the Hartona face
/ wash, and the Hartona no-snell than in
the teachings Of Booker Washington and
! the other eminent leaders &C the race.
| Therefore We believe it would be waste
} of tirle FOR The Post TO come into ccmpe-
/ tition with the Hartona Remedy Company
| by, assuming 10 la or yx-..b the readers Of
| the valued C0lored American.