The Laurens advertiser. (Laurens, S.C.) 1885-1973, 1900-01-31


as . ray OF light. 1t is to Do Christian
from date line to the foot of the last
page in cvery issue. Not sc2tariau or
donominational, but Christian. Its
whole policy will be dictated by the
question, What Would Jesus D0?'
"As 80 the results trom the object
lesson which this Sheldon edition viii
afford we would not venture a predic-
| tloH. Ib@y Gre sure to be many: thew
mny So revolutionary. 4 world that il
readlI& millions OF copies OF In His
Steps every year, and even now taking
them by the thousand every day
! from scores Of press :, may be- q world
that is waiting Tor Is daily paper mod
eled after that remarkable book. If il
Is, the world will get What bne world
wants.
Tho Capital welcomes yhc Sheldon
id9a aud the knight who, without
lear and without reproach,' bears it. 10
the lists Of trial before the world. Ia
his search for the grail OF q purer Jour.
| n%llsm may this Sir Galahad of 1900
gain mis- quest Night heartily we
wish him Godspaed."
As TO what Mt. Sheldun's Christian,
daily will give 10 It's readers and what
it will Withhold from them no one ia de-
self says that he is busy working ont
the details Of his journallstic plans, but
coat he is not in Il position to give spe
ciiic Information ~ to wnat they will
be. He is in daily conference with the
entire rcpertorial and tclegraphic
nows stan o. The Capital in order that
IL may be trained to handle news as
Mr.. Sheldon thinks IL should be- hand
lea.
Some light may possibly DO thrown
on this remarkable newspaper venture
by the experience OF Edward Nor
man." rs it ls narrated in a dramatic
chapter Of "in His Steps" The morn
iug after Norman had taken a
pledge in good faith to do everything
after asking What Would Jesus Do ?''
he is represented as coming TO his office
and beginning his work, when Clark"
the managing editor, fired this query
AT him
"Hcre's th. rress report OF vcstcr-
days priZH iig lat at tue II R2sOrt IL Will
make three columns ana & half. | sup
pose /, all goes in ?"
"Yes-n0. Let me sec it,
Norman" took the typewritten mat
ter just rs it came frCm the telegraph
editor and ran over it carefully. Then
he laid the sheets down on his desk
and did some hard thinking.
Owe wOn't run this today" said he
finally.
"But-buh that's unheard off, said
the managing editor in aatoniShment.
'All the other papers will print it.
What will our subscribes say ~
"N0rinan" did not speak for min.
ute, then he said aDruptly:
Clark, ii Christ were editing
daily paper do you honestly think He
would print three columns and a half
Of prize fight in it p
"Clark gasred in astonshment. FIN
ally he replied
"'No, | don't suppose he would
Well, that is my only reason for
shutting this account out OF The News.
have decided not to DO y thing in con-
ncction with the paper ioc u whole
ycar lhat | honestly believe Jesus
would not do"
Clark coOld not have looked more
if the chief had suddenly gone
crazy"
In Shcldon's Christian Daily will the
prize fight, the morse race and every
other sort OF sporting event be com
pletely ignored
What, TOO, will he the policy Of the
new manager with refcroncc 10 tobac-
co liquor and in fact to all Ends Of ad-
vcrtising The questions that will be
aimed at thc Christian Daily will as
suredly be legion. What its answer to
them will be will not be divulgcd till it
comes from the press.
AS If appreciativc OF some OF the Sc
riOus business difficulties to be met it
seems to be Mr.. Sheldon view that q
Christian daily paper should De an en-
lowed institution. That was behind
his question asking 8 million dollars
st Detroit last summer. Edward
Norman" moreover, in 'In His Steps
finally gets his paper on the basis Of
strong endow mcnt, and the author says
Of it: "rhc News created q new force
in journalism that in time was re-
cogniZed as one Of the real factors of
the nation, moulding its principles and
actually shaping It's policy, daily
illustration OF the might Of Christian
press, and the first o, + series OF such
papers begun and car .ied on by other
disciples who had also taken the
pledge"
lhis policy Of endowment seems TO
eliminate the ideg Of such a paper be-
coming paying venture. With re-
ference to this particular sheldon ed
iti0n that is now 10 actually take form,
not in g book. but in real life, it Is in
tercstiDg TO note that il the receipts
exceed tho expenses Involved in the
q large portion OF them, in
with Mr.. Sheldon'S views
end wish es, will be- devoted 10 Christ
an and philanthopic work