The Houston daily post. [volume] (Houston, Tex.) 1886-1903, 1900-08-02
HOUSTON is STILL ON TOP
DIR. BRANDON LOCATES A BRANCH
OF HIS RED CROSS co. HERE.
Three Floors at III Main street
Management of MIR. Well.

a problem which frequently presents IT.
self to the average man of affairs is Does
advertising pay?" That depends. First
upon the article you offer to the public.
and. second, upon the manner In whlcp
you offer 1t II you have something the peo-
pie want--an article with merit to back
up your talk--then every dollir judicious-
ly expended in advertising will bring It's
own returns, and the demand for your
wares will grow with an amazing rapidly.
On the other hand, if YOU try TO shove
an article of little or no value, you may
succeed for time, but that success VIII
be only temporary, and your scheme to de"
ceive the public will practically die a
1orning. This has been demonstrated
time and time again, and is an admitted
fact by those who have made advertlsnS
a study.
That advertising judlciously and pras'
| tically administered is a paying PROPOSE
ton can not perhaps be better illustrated
than by reference to the remarkable suc-
cess achieved by Dr. Brandon's Red Cross
Compound, the great tonic and ideal stom-
nch bitters. little less than two years
ago Messrs. Japhet & Co., iobbers and im-
porters, secured the Southern agency for
this bitters, and in a modest and unas-
Stunning fashion offered it to their trade.
| They believed firmly in the merits OF the
Compound and were willing to back their
judgment with money. They placed their
advertising to good advantage, and to-
days Dr. Brandon's Red Cross Compound
is one of the best known and most popular
remedies of the kind in the markets OF the
South.
In fact, the demand FOR Red Cross has
reached a point of such magnitude as to
require larger and more commodious quar-.
ters in which to transact the affairs oil
the concern. Fully alive TO the require
ments of the occasion, Or. Brandon OF
New Jersey decided to establish South
ern branch of his Red Cross company here
and with this end in view he's taken 6
lease on the large three-st brick build
ing at III Main street, formerly occupied
by the Houston Notion company, and from
which place the business of the new enter
prise will be transacted.
The Southern branch Of Dr. Brandon
Red Cross company will be operated I'M.
der the management OF Mr.. Edward We'll
who has been associated with the firm o
Jnphet & Co. for a number Of years. Mr.
We'll Is an able and experienced business
man, and a better selection than he fo
the position could not have been made
We think we have the finest bitters il
the world said Manager We'll to a Pos
reporter. "and the constantly increasing
demand for it fully iustifes the belief
If Red Cross had not been just what it has
been represented to be, the demand woult
have diminished instead of increased b.
this time. What do YOU think of this p
Mr.. We'll continued. disclosing to the re
porter's view an immense pile of test
monials, These testimonials come from
all over the South, and the beauty of l
is they are unsolicited by us, That look
like Red Gross is all right, don't it?' Tn
reporter thought It did
The new concern opens it's doors thi
. morning and the first business viii h
: transacted from the new quarters today