El Paso daily herald. (El Paso, Tex.) 1881-1901, 1899-10-28
anything a1rer MS Monday morning ex-

'Clark SAID Norman, speaking
slowly and carefully. II have been
looking at our advertising columns and
have decided to dispense with some of
I the matter as soon as the contracts run
out. l wish you would notify the ad-
vertising agent not to solicit or renew
the ads. l have marked here.
He handed the paper with the marked
places over to Clark, who took it and
looked over the columns with a very
serious air.
"Th1S Will mean a great loss to The
News. How long do you think you can
keep this sort of thing up?" Clark was
astonished at the editors action and
could not understand it.
"'Clark. do you think if Jesus were
the editor and proprietor of a daily pa
| per in Raymond he would print adver-
tisements of whisky and tobacco in it?'
Clark looked at his chief with that
same look of astonishment which had
greeted the question before.
"Well no; l don't suppose he would
But what has that to do with us? We
can't do as he would. Newspapers can't
be run on any such basis"
"Why not asked Edward Norman
quietly.
"Why not? Because they will lose
more money than they make; that's
all" Clark spoke out with an irritation
that he really felt. 1--WE shall certainly
bankrupt the paper with this sort of
business policy"
"Do you think so2" Norman asked
the question not as if he expected an
answer, but simply as if he were talk
ing with himself. After a pause he
said:
You may direct Marks to do as l
said. 1 believe it is what Jesus would
do, and, as | told you, Clark, that is
what have promised to try to do for a
veal, regardless Of what the results
may be to me. I cannot believe that by
any kind of reasoning we could reach
a conclusion justifying Jesus in the adj
vertise1nent in this age of whisky and
tobacco in a newspaper. There are some
other advertisements of a doubtful
character l shall study into. Mean
while l feel a conviction in regard to
these that mo be silenced."
Clark went back to his desk feeling
as if he had been in the presence of a
very peculiar person
He could not grasp the meaning of it
all. He felt enraged and alarmed. He
was sure any such policy would ruin
the paper as soon as it became generally
known that the editor was trying to do
everything by such IN absurd moral
standard. What would become of bust
ness if this standard were adopted? It
would upset every custom and intro
duce endless confusion. 1t was simply
foolishness. 1t was downright idiocy.
so Clark said to himself, and when
Marks was informed of the action he
seconded the managing editor with
some very forcible CALCULATIONS. What
was the matter with the chief2 Was
ne insane? Was he going to bankrupt
the whole business?
But Edward Norman had not faced
his most serious problem.
When he came Town to the Office Fri
day morning, he was confronted with
the usual programme for the Sunday
morning edition. The News was one of
the few evening papers to issue a Sun
day edition, and it had always been re-
markedly successful financially. There
was an average of one page of literary
and religious items to 80 or 40 pages
of sport, theater gossip, fashion, So
ciety and political material This made
a very interesting magazine of all sorts
of reading matter and had always been
welcomed by all the subscribers, church
members and all, as a Sunday necessity
Edward Norman now faced this fact
and put to himself the question, "What
would Jesus dog If he were editor of
a paper. would he deliberately plan to
put into the homes of all the church
people and Christians of Raymond such
a collection of reading matter on the
one day of the week which ought to be
given up to something better and holi-
err He was of course familiar with the
regular argument for the Sunday paper
that the public needed something of
the sort. and the workingman especial
ly, who would not go to church any
way, ought to- have something enter
tanning and instructive on Sunday, his
only day of rest. But suppose the Sun
day morning paper did not pay. Sup
pose there was 10 money in it. How
eager would the editor or the proprietor
be then to supply this crying need of
the ~workingman? Edward Norman
honestly with himself over
the subject. Taking everything into
account, would Jesus probably edit a
Sunday morning paper, no matter
whether it paid? That was not the
question. As a matter of fact, The Sun
day News paid so we'll that it would be
a direct loss of thousands of dollars to
discontinue it. Besides, the regular
subscribers had paid for a seven day
paper. Had he any right now to give
them anything less than they had sup
posed they had paid for?
He was honestly perplexed by the
question. So much was involved in the
discontinuance of the Sunday edition
that for the first time he almost de-