The Durham recorder. [volume] (Durham, N.C.) 1879-19??, 1899-01-19
Royal { Borden !
THE FURNITURE DEALERS,
DURHAM, NJ. Q.
One of the Largest Furniture
y ores in the State.


GoIdsboro--- The Business Of 1898
Nearly Double that Of any Year
Since They First Embarked IN
This Enterprise IN Durham.
The gentlemen composing this
firm are Messrs J. L Borden and
G. {. Royal, of Goldsboro, n. z.
It was in that town that they
made their first venture in the
furniture business IN 1887. Pos-
sessing, as these gentlemen did,
all The business qualifications,
moral habits, industry and
pluck, they we're not long IN
reaching success and celebrity
| in their chosen vocation. Guided
by strict attention to business
and conscientious regard for
honorable and prompt dealings.
the volume of trade and profit
continued to increase; and with
this rapidly expanding business
they began to cast about for
other inviting fields, presenting
the most promising conditions
for establishing, upon a more
extensive plant, and with the
quick eye of perception 1t was
not long before they concen'
trated their preference upon the
growing and progressive town
of Durham.
1t was in 1891 that they estab.
lished here what at that time
they designated as a branch of
their Goldsboro business. Their
trade here assumed such enor-
nous proportions that it has
long since lost this implied less
er proportions, and without any
reflection upon their present
Goldsboro trade, it is but just
to speak of the Goldsboro house
as the mother of the Durham
enterprise.
They also have a very large
furniture house in Raleigh,
where, under the skilled and
correct management of Mr..
Miles Goodwin, (who was with
the Durham house for several
years. they have established a
very large and remunerative
husineSs.
Success, it would seem, de-
lights to do honor to Messrs.
Royal & Borden, as evinced by
the fact that they have but re-
Gently moved into the new
Markham building. They &C.
cupy the whole of the upstairs
over their own store, and over
the Fidelity bank, which like
wise has just moved in the
Markham building.
Mr.. d. E. Sasser, manager,
has been in the, employment OF
TINS house Tor eight years. In
the capacity of commercial trav.
eler he represented several OF
the leading flu niture factories
of the United States. Has been
in his present position since
October. 1896. His labors In
behalf of the every interest of
his employers have been faith
full and well directed and have
proved satisfactory and invalua-
BILE. Possessing, as Mr.. Sasser
does, a thorough business edu-
= cation in all the details of the
U furniture business, an eminent
conception of human nature, a
Q ready adaptation to their va
: carries, gentle and cultured man.
: ners and affable disposition, all
u of which conspire to make him,
l. as he is regarded, a model man
c ager. Mr. Sasser is up to date
" in all his purchases, selecting
9 only the best and most saIable
e articles. He never fails to
e please his patrons, both in
" quality and prices If you
should need anything kept in a
= first-class establishment, don't
y fail TO see their magnificent stock
" DECK HOLLAND. II is "a
!, feather in any mans hat when
y !, il can truly be said Of him that
:, ,, he is a "a ladies' man" This
y proud distinction has been hon
" estly acquired by Mr.. Holland
y and during eight years he ha:
y acted as salesman for Messrs
- Royal & Borden, it is safe t
" say that his courteous and pleas
~ ing address has proved a win
" ming card in drawing innumer'
= able patrons of both sex int
trading with this house. A rea
- ladies man " is most apt Il
be appreciated. and in this cas-,
their favor has been extended
10 a great many cases. through
the destinations of Mr.. HOLLAND
to his employers.
The salesman who has &C
quired a reputation for polite
ness aud gentiIity in the exer
else Of his calling, has attained
a distinction that never fails Il
bring trade where his service
are secured. These essential
to the make up Of a polite AM
gentlemanly salesman are yer.
marked in the person of MI
John +. Taylor, salesman an
collector in this establishment
He looks after West Durham
aud un t,yyu accounts