Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1899-12-07
NOTABLE SILVER ANNIVERSARY.

With the close of the present year
Mr.. David c. Cook of Chicago will cell
citrate his first quarter centennial as
editor and publisher of Sunday school
literature. Starting twenty-five years
ago, without reputation or assurance
Of support, he has become one of the
most widely and favorably known pub
fishers in this line. Beginning in 1875
with two small publications, his peri
odicals have grown in number and IA
vor until there are few schools in this
country that do not find it to their in
terest to use some of his pure and
helpful publications, while many in
distant lands pay tribute to their
merits. The past quarter OF 2 century
has witnessed many changes among
Sunday school publishers, and much
less time than this has sufficed for
some to outlive their usefulness. On
the contrary, Mr.. Cook is preparing to
celebrate the beginning ofanother quar-
ter century with additional improve
ments and new publications. Among
these may be mentioned The New Cen
fury Sunday School Teachers Monthly,
a large and thoroughly up-to-date
magazine for superintendent and
teachers, the first issue of which will
appear in December. Among the most
remarkable of his publications is the
Young Peoples Weekly, which has at
tanned a circulation of nearly quarter
of million, being a successful attempt
to furnish a high grade of religious
story reading for boys and girls. To
avoid the "goody-goody' story of the
Sunday school, such as we remember
in our childhood days, and furnish
something natural, interesting and
ennobling, has been its aim, and we
are not at all surprised at it's popular
ty.
The restraining influence of the
Christian home and the Sunday school
on our growing community of young
people, some of us may not appreciate
as we should-perhaps because these
sometimes fail to restrain. This paper
should be a most welcome accessory
in this work, and one which all should
appreciate. Boys and girls will read,
and the story book and paper are their
frst choice, There seems a plentiful
supply of religious papers for older
people, but this is the first successful
attempt to furnish a non-sectarian re-
ligious story paper for young people.
The paper is profusely illustrated,
beautifully printed, and contains as
much or more reading matter than the
most expensive of secular young peo-
pies story papers. The price, seventy
five cents per year, should bring it
within the reach of every home. Mr.
Cook is now making a special effort to
give the paper wider circulation, and
all who send seventy-five cents for a
years subscription before Jan. / will
receive beautiful premium picture
entitled "The Souls Awakening'' 1t
is exactly the same size (13x1S inches)
and style as those on sale at art stores
for 81. Orders should be addressed to
David c. Cook Publishing Co., SO
Washington street. Chicago
Probably no man living has done so
much to improve and cheaper Sunday
school literature as has Mr.. David c.
Cook. Through his aid thousands of
schools have been encouraged, improv-
ed and made self-sustaining. Mr.. Cook
is yet a comparatively young man, and
1t does not appear at all improbable
that his field of usefulness may extend
over yet another quar.eI century