Richmond dispatch. [volume] (Richmond, Va.) 1884-1903, 1899-12-31
A COLOSSAL SHIPMENT.
EOrty-Six Car-Londs OF Good
Luck" Bai<iup-Povder.

II all the little tin boxes used by the
"Good-Luck" Baking Powder up to the
present time were arranged In line. they
coui9 form a gn,,cring band which would
reach around the world. This Is a calcu-
lation which has been made by mathe-
/ maucans, and, when Que realizes the
enormous business dore 10y lie Southern
Manufacturing Company, the producer OF
this popular household article. the state
ment is very easy TO grasp. Indeed, the
success OF the concern has been almost
phenomenal within the last few years and
its business is daily growing.
The "GOod-Luck" Baking-Powder IS now
handled by about 5000 retail grocers,
ana an Wholesale srocers. and is sold
30 AN the Southern States. TO say
nothing of Maryland. Pennsylvania,
West Virginia, Ohio Kentucky, Arkan-
sas Indian Territory, and Texas
twenty-five statesmen are continually on
the road. and the plant CNos. 1l0o-2-i
east Cary street. Richmond, Va) en-
ploys about $50 people. Manufacturing the
Tin cans used by this company necessl-
tates the employment OF at least eighty
extra workmen by the concern that does
this part Of the business for The Southern
Manufacturing Company.
The merit OF "GOOd Luck Baking Pow
der is known by its deeds. If is the only
baking powder on record for which there
is so large a demand as 10 permit its be-
ing sold in solid train-load lots. short
while back a train Of twenty-seven car
loads was sold and shipped to Joobers IN
the South and Southwest. Thirty days
later "A train Of thirty-seven carloads
were sold and shipped. A train of forty
six solid carloads has just been sold;
thirty-hve cars of the latter train are
now loading on the Chesapeake and
Ohio side-track. about ready 10 move
Eleven cars of this train have just been
sent forward II was necessary TO sehd
these eleven cars forward before the
Z LOADING of the other thirty-five cars Of
the train was completed, because the
buyers were I'm immediate need or the
powder and would not permit them 10 De
held long enough 10 complete the loading
Of the entire train. The amount or Goou
Luck" in each car Is plainly stated on
the sides of each car. No car IN me
train contains less than 5000 pounds; or,
thirteen. tons: some contain as mucn as
81 go pounds or sixteen tons. Inc to'@l
amount of Good Luck" sold and shipped
in This train of forty-six cars was Zy5,Z1D
hounds. This is by far the largest saio
of baking powder on record anywhere III
the world. Such tremendous saIes as
these could not be effected unless Noou
T.ucl,v posseesed a merit peculiar 10 u
self for serving the housekeeper TO her
greatest satisfaction iu making the incest
biscuit pies. cakes. wafies, and muiiins.
Iva order 10 get the genuine Good Luck
SEQ that the horseshoe IS on every can,
How have all these things come about!
That is a query the average business
man is apt TO PROFOUND. Wen, to MAKE
q LONG story short real worth is al the
Lottom of the whole business. The com
,,rv was organized I'm 1891 and two years
; ioter when Good Luck POWDER
became their specially, success linine-
diatelv met the enterprise Inc po"uV'
ie commended by the most improved Ia
cnitieg and a chemist exercises a
continual supervision over IT'S mahulac-
t,re and watches every article which en-
tens INTO its composition. The company
claims for it's product the highest leaVen-
inc mower on record. This boast is Jusu-
fed bv the report of the Pure Food COM
r,iesioner Of Pennsylvania, who analysed
fortv different brands and graded the
GOOD Luck" powder as the first in point
Of leavauing power. The other branos
averaged a strength of between anu ~
par cent. while Good Luck Climbed up
to 16 $40. MI. s,o,,,h-
ern Manufacturing Company-a horse
eboa and the words Good Luck
had no little to do with the success OF
M novder. Occasionally the company
has had to remind rival concerns that us
trademark was being initiated ana III
frineed upon In each instance, however
after the law in such matters had Deeh
pointcd out 10 the manufacturers OF the
infringing brands, they Withdrew such
brands from the market. and The South
ern Manufacturing Company now enjoys
a clear field I'm the exclusive use or us
"Good-IMck Horseshoe trademark III
, connection with bakingpowder. Since
fbis company has made its trademark
fatnous and the merit and popularity OF
its Bakirg-Powder has spread far ana
wide manufacturers of other articles out
side of the baking-powder line have con-
siderod &c good business 10 adopt the
Good Luck" trademark; and now, when
Won walk into the warehouse or Whoie-
sale grocer. You see Good Luck thls
and Good Luck" that. and various other
Good Lucks." All such brands, having
received their inspiration from GOOD
Luck" Baking-P Powder speak ehectlNely
of the latter's popularity.
1t goes without saying That Inc oou'h-
ern Manufacturing Company has TO
great extent. educated the southern peo-
DIE I'm the use of baking-powder. The use
Of buttermilk and soda, the old-ume
agency for leavening bread has been al
most entirely abandoned for the GOOD
Luck" Powder. which needed only an IN
PRODUCTION to show its superior merit.