The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1899-11-05
Southern Kansas Business Men

The merchant who advertises regu-
larry knows that popular and
reliable news paper IS certainly a
mOney-making medium. or course
no sensible tradesman will mag
inc that one advertisement. or ten Of
them Will bring dollars by the bushel %
his cash drawer. But breezy and instruc-
tive business notices. II they appear daily
in good newspaper. constitute a mighty
element in the successful establishment
and maintenance Of proftabie patronage.
There is assuredIy no magic power IN ad-
| vertising; II cannot accomplish the impOs-
sible. But there can be no question a.
! 10 it's value in increasing a merchant
business.
| When the statesman makes a speech he
| speaks TO crowds, and when his address
/ appears in print he communicates with
multitudes. The popular minister thun-
/ ders his sermon to his own congregation.
! and the press proclaims Il to the whole
/ land. The great author reads his lab0ri-
/ ousiy written manuscript in the seclusi0n
/ Of his home, and the types set Il before
/ the civilized world The creators a. an
| immense industrial or commercial enter
prise plan successfully the scooe and pGf-
pose of their Undertaking but untH ~
merits have been set forth IN tire press
would-be investors remain IN ignorance Of
its existence And 30 u rs with the ruee-
chant He too. must depend for success
upon publicity.
The person who first remarked. ''Tf ron
don't see what you want ask FOR -"
said a wise thing IN witty way He
could have declared WITH equal wisdom
eff YOU don't know where - fna ire
thing you want. the Advertisements VIII
tell you Just where 70 get n The hus-
class newspaper are a public necessity
They are no longer mere crude ard hesvv
trade announcements. Through therr fha
advertiser holds chattr c0nveree Wfth ~
patrons far and near. BE entertalnE and
instrtcts them: re shows them how vel
equipped he f. 20 supply their z-ants Bot
his clever talks i1 the advertising c7'-
urnrs 20 furthsr-trev suggest 7ew needs
and create rev desires for useflI or or1a-
mental belongings.
4 paper called Advertising ETasrf-
ence' says. T. cannot ~ denied thst ths
public CLASHES advertiser. ~ very
large extent. according % IRE size =
their aEs An haaitusI user u large
space certainly makes stronger impress /
sion thar one who nab'tgally gses SRA -
grzres i Is quite probable asse t1st FOR 4
fhss reason ire s6vevsffe- wiH e~f - 4
more pr9HfaE1e. = his sar71se ls - create +
q strong impression. - Hss isrze srsrrs I
IN a few r1s3iurns rather fhsa srss31s- /
spaces 81 a nuUbsr ~ nnefigma Take +
f7- Instance. an s6Ts-r3seHcect pixies 0ut I
AZ rand1rn, shat ~ Hs5-rr-s Mafvlrs
Cream which Occupies little more Bar
an Inch. T. t5n nrst place. we fruhf -
more thar oue-teEth e tbe rease-r g
The rnsEaz37eE even see fhfs a. Run
Der = these a. nnt evea Es1p - read .
tce4Flss e APPEARS - erin 1orfars e.. -~~ E
garrison El-h Re ether as arneag whErs
;. stanfs 5gproas ttls advertiser wrafF
.ake q haif-ssEs 81 fhrse - 's= ssr1 7lag-
ziaes Instead = fhs snafsT snare n 4
1grber. Re zouf1 i-arneslsfez~ - -.
$50 snether ciasH - rzaEaxiss resfr-s
sn8 e as has TIE capacity To- aas3sfrz
50 a large bssiasss Pr t-e fe.sre -
III FRI fhls more p-aarab.s fhsn n
1gesezt snaff csnpafE-