The morning news. [volume] (Savannah, Ga.) 1887-1900, 1899-05-31
OPIUM, NOR OTHER NARCOTICS
STATEMENTS WE'RE MADE BY GER
TAIN TEMPERANCE PEOPLE
DENYING THIS.
ASSERTIONS WE'RE ANNOYING.
More Than That, the Doctor Says,
They Hurt His Business and He
VIII Try to Recover
Damages.
From the Buffalo Evening Times.

this city against certain propagandists OF
the w. C. T. u, and others, had their
origin in a conflict of statement which
was at once annoying to DR.. Pierce the
president of the above Associat ion per
sonally, and injurious to his business in
terests. For some time the ADVERTISE
ments of DR.. Pierces Favorte Prescrip-
ton aud Golden Medical Discovery" have
laid great stress upon the fact that these
medicines contain no alcohol, and are alb
solutely free from opium, cocaine, and
all other narcotics. 1t is generally known
that most put-up medicines contain a
large quantity of alcohol and that in 9TH
er cases liberal use is made of opium,
cocaine, or other narcotics the continual
use of which is disastrous TO body and
mind. 1t was supposed, therefore, that
temperance leaders, especially the women,
would recognize the fact that the nou-al-
cohollc and non-narcotic character of DIR.
Pierce's medicines gave them prior claim
to the attention of all those engaged in
fighting the use of alcohol. But instead
of this, certain leading temperance wo-
men sent out pamphlets in which they
assumed to give the formulas of DR..
Pierce's medicines, and claimed that they
contained both alcohol and opium.
In self-protection and in order to pub
licly nail this outrageous falsehood there
was only one thing to do-bring suit
against the authors of the lbelous state
ments. This the Doctor at once proceeded
to do.
The Ethical Point of View.
From an clinical point of view. the
most curious feature of the case is that
the statements as to the alcoholic and
narcotic ingredients contained in the med
icines were made without first making
any analysis of the medicines, and were
based upon the false formulas published
in the interests of parties antagonistic to
DIR. Pierces business. The publishers of
these false formulas are also getting their
lesson in the law.
The injury to DR.. Pierce's business from
the circulation of such statements as
We're made in the pamphlets above refer
red TO can readily be understood 1t was
IldtuId IA tIldb LAG tGIiiESA diCe people 10
whom these pamphlets were addressed
should believe in the statements of their
own leaders, and accept the fact that the
advertising of DR.. Pierce was flagrantly
false. AS a matter of fact, The falsehood
was entirely on the other side, and DR..
Pierce was quick 10 support the claims
of his advertising by an offer of 81 900
for each and every bottle of the medicine
which on analysis showed the presence
of alcohol or narcotics.
Big STAFF of Doctors.
Any one who had acquaintance with
DIR. Pierce and the well known institu-
ton, the Invalids' Hotel and Surgical In
stitute, of which he is chief consulting
physician, would have known better than
to attack his advertised statement even
though published formulas seemed to con-
trovert his claims. AS one of the largest
advertisers in the United States DIR.
Pierce has also a reputation for the ut
most exactness of statement. If DIR.
Pierce says that he has nearly a score of
associate physicians on his staff, you may
be cestain that you will find from eigh
teen to twenty physicians working with
him, the indefinite statement being made
because of occasional changes which do
not honestly permit him to say there are
always twenty physicians on the staff"
If the claim is made on behalf of DR..
Pierce's Golden Medical Discovery and
"Favorite Prescription" that they contain
no alcohol and are free from narcotics IL
may be depended upon that the statement
is exactly true. II is the same in refer
ence to other matters pertaining to the
Worlds Dispensary Medical Association.
Nothing is overstated, and DR.. Pierce
owes his large success and enormous
business as much to his absolute integrity
- ND n oenI1ina heal
ing value of his medicines. In a recent
interview Or. Pierce said with reference
to the suits at present being prosecuted:
1--WE are determined to stop the publica-
ton of the false formulas Of our medl-
cines.
Formulas Never Right.
''These formulas are never even approx
imately right, and generally their false
hood extends, not merely to the inclusion
of alcohol and narcotics, but to mis-state-
ments concerning every reputed ingredi-
ent of the medicines A notable example
of this falsehood was recently brought to
our notice A physician at the head of an
institution, known throughout The United
States publishes so-called health guide
In this book among the formulas of
other medicines, are given what purport
70 he the formulas of DIR. Pierces Golden
| Medical Discovery and 'Favorite Prescrip-
ton Not one of the medicinal ingre-
dents named in these false formulas en-
ters into the composition of DIR. Pierce's
medicines. There is no excuse for such
scoundrelism, aud no explanation of it ex-
cept original sin. This man has a labora-
tory at his disposal he could have had
an analysis made had he wanted one. He
probably did not want one. lie was cas-
Ter than the truth, and great deal ham
der for his purpose.
ut would be interesting to know how
far the rest of his book may be relied
upon. II the remainder of the information
It supplies Is as utterly unreliable as these
formulas, 1t will be a case of the blind
leading the blind TO fail into the ditch
AS IL Is. a casual glance at the book re-
calls that famous remark made concern
ing another of the brotherhood Of stuffed
prophets'-srhe gentleman relies upon his
imagination for his facts and upon his
memory for his wit
1--WE are going after this kind Of man.
We are going to show up the unprincipled
liars, who lend the name and influence Of
an honorable profession to give weight
10 the falsehoods they utter In doing this
~.