The Pascagoula democrat-star. (Pascagoula, Miss.) 1878-1920, 1899-05-26
LOOK ON THE BRIGHT SIDE.
BY c. s, w. HINKLEY.


This may strike you as being a Pc
culiar subject to write about, and it
is possible that 1t does not apply to
you, at the same time, there Is no
doubt but some might read it with :
benefit. Lack OF business often re-
suits from lack Of confidence. and
lack Of confidence is often the result
of the talk OF peSsimists, and such Is
the fellow who is always making
big kick" Ifthe particular section
of the country where he lives has "A
poor crop, he will tell you that the
business of the whole country depends
on their crops, and as the outlook for
an abundance is poor, there will be no
building and no business. IL the
crops are the best that have been
known for years, he is just as sure
there will be no business; as he will
tell you the over production will keep
the price so low that the farmers can
not pay their bills.
The pessimlstic cuss is always look
ing for trouble, and nothing on earth
pleases him better than to be able to
kick about something. He is often a
man who has nothing to do but talk,
and he is very dilligent in that dircc-
tion. Many people will listen to him,
although they know full we'll that he
is wrong, and often allow themselves
to get discouraged by his talk, and
the first thing they know they are re-
peating some of his sayings as though
c they believe them.
1t Is well knownthat we are all gov
e erned more or less 10y our feelings and
e still it is possible that you never
VI thought of this in connection with
IS buying or selling.
q Josh Billings once said: II a man
q comes to you for advice, first find our
what kind of advice he wants and, 1t
10 is not such bad rule to so by in the
q question if you want to keep on the
'e right side of any man. When man
'e comes toyou to know how business Is
u go as far as you can toward pleasing
&c him. If there is Il drought threaten
NJ ed, point out to him all the possible
n indications Of rain that you have dis
u covered
q If Jones has been in to see you and
II told you about things coming his way
e and bow bright the future looks, ana
l. Smith has also been in and told you a
&c tiresomc hard-luck story, just you re-
peat what Jones has said, and don't
J. say a word about Smith. know the
Is rule is the opposite of this, 2ad that
Al most people prefer to tell all the bad
IS news they hear, but If you try the
other plan, you will find it a surely
II winning way.
q You should treat your customers as
II you would have doctor treat Il SICK
II child-cheer them upand keep them
le feeling well. You will find that 1t
n will nay as a money-making PROPOSE
'o tion. but will assist you to have
'e more cheerful disposition, ana you
IT will find that every time you exercise
So YOUR talents in this direction 1t VII
eS be easier for you to make friends ano
Is retain them. When you have snc
~ mr.
:, it would be better to say when yo'
u have succeeded in impressing your
!, self favorably on the majority OF peo
es pie ia your section, you have gone
!, long way in establishing clientel
rp that will undoubtedly stand by yo'
We If your prices are in reason. by CIV
Us ing this prescription trial you vii
o, find that it will suhstantiate itself.