Daily Kennebec journal., 1899-10-21

The Thompson Red Book on Advertis
ing, y Register of Representative Organ.
and How to Use Them. J. Walter Thump
son Co., publishers: New York, Chicago
Boston.
This is a thoroughly practical and up
to date book well worthy of the close an
careful study of every man who mas oc
casion to advertise either in a large .,
small degree. The typographical beauty
Of the book with its heavy highly calen
dered paper. its beautiful half tones and
It's clear, artistic printing. will repay
practical printers. The book is certainl y
gem, both in its matter, and in the
manner OF its presentation to the reading
public. The advertisements which il con
tains are models of their kind and the
text is rich in valuable suggestion both -
advertiser and publisher. The circula
tions credited to newspapers are TX tx,
rates quoted will enable readers to form
a general idea of relative cost.
No office or counting room will be quiz 9
complete without this book.
Educational Nuggets, Plato, Aristotle,
Rousseau, Herbert. Harris, Spenser. But
Ter. Eliot. Gathered by John r. Howard
flexible cloth, gilt top; price 40 cents.
Fords Howard * Hurbert, Al East Tenth
St, New York
In the note prefacing this admirable
little volume. the compiler states that it.'
aim is suggestiveness,. inspiration and
encouragement" In this it certainly has
been in a high degree successful. 1t is
based upon the broad theory that Char
acter" is after all the true "aim of edd-
cation The pithy extracts from the
great writers quoted in this little book are
rich in intellectual stimulus and will. it is
believed. go far to inspire that love Of
truth which is the very foundation Of
character.
Such a book never fails to, fill an i'm.
portant place in any cultivated home, and
is worth many times its price.
Art and Morality. BY Ferdinand Bru
netiere of the French Academy. Trans
lated by Arthur Beatty, Ph.D. One vol,
12mo, 81 pp., 50 cts. Boston: T. Y. Gro
well & Con
led by common impulse, worship a
golden calf set up by scheming priests,
a prophet comes along, and, appealing
to their spirit Of sanity, opens the eyes
of the multitude to the glamor which has
blinded them. This is what the calm,
dispassionate critic Brunetiere has done
for art. He shows that meretricious
forms of beauty cannot change the es-
sence Of that which is intrnsically vie
and corrupt. He sets up a criterion
which appeals to mems sane Judgment
and sets men to thinking and criticising
so that they may have reason for liking
or disliking the products of modern art,
literary or plastic. 1t is prophet ut :
terance. and is admirably translated and
sympathetically prefaced by DIR. Beatty
Character the Grandest Thing in the
World. BY Orison SWEET Marden. One
vol. 12mo., 50 pp., 35 cts. Boston: 7. I.
Crowel & Co.
The late Henry Drummond considered
love the greatest thing in the world. Mr.
Marden takes Drummond himself as an
illustration of lofty character and. there
fore "far grander than anything ne ever
wrote" He then goes on TO name Ger
tain deep rooted dispositions when are
essential in the mental make up OF those
who set before themselves a hlSh IDEAL
1t is not by any means dry catalogue,
but illustrated with hosts OF apt ahec-
dotes charmingly told. The tone of the
booklet is edifying. uplifting and lnspir-
ing.
The Artistic Ordering of Life. By Al
bert S. Cook, Ph.D., L. II D. One vol,
12mo, 81 pp., S5 cts. Boston: I. Y. Gro
well &, Co.
Professor Cook discusses the question
whether art even religious art. has ever
exercised any good; but while ne Is VIII
ing to see the point of view OF Ruskin or
even of those who are even more icon
oclastic than Ruskin, still he pleads for
art as a lightener of toll ana believes.
with Plato. that toll should be not mere
" accomnanied by music but should be
the practice of music. This he explains