Omaha daily bee., 1899-07-02
BUFFALO IS CATCHING EN-
Steady Drift Of Inspired Geniuses to the
Pansmerican Show.
FREE ADVICE ON HOW TO RUN IT
Preparatory Plans for the Exposition
of IOOi-somc wonderful Ideas
Advanced TO Make the
show Go.

among the nine members OF the board the
different buildings which will beautify the
grounds OF the Panamerican exposition.
which will be held at Buffalo during the
summer months Of 1901. II has been de-
cded that OF the principal buildings, no.
counting the buildings which will be erected
by the government, the states and the
countries of Centraf and South America,
there will be nine, and the nine members OF
the board will have these great artistic piles
apportioned out among themselves.
There will be many buildings beside these
and 1t is now probable that the federal gov
ernment and the state of New York VIII
combine in the erection Q; a building not
before provided for, namely, Fish and
Fisheries building. Within the last few days
the matter has been broached by William
de C. Ravenal who is in charge Of the
division of fish culture of the government
commission OF fish and fisheries, and he
was so impressed with the idea that he i'm
mediately went to Albany to consult with
the State Fish commission.
Such a display would be a very interesting
one, and as 1t would add another important
building to the number already scheduled
1t Is probable that the total number of build
ings on the grounds will total up couple
of score, for 1t is now known that many of
the states OF this country will have their own
structures, and the countries Of South
America win have splendid representation.
The Man with n Scheme.
AS the work OF the exposition progresses
the hair of the man who is temporarily In
charge OF the Publicity bureau OF the big
exposition is rapidly becoming sparse and
silvered, for the horde of strange beings
with weird advertising delusions haunt his
Office day by day and give voice to their
hallucinations and tell how much good may
be gained for the fair II the management
will but foreswear the aid of newspapers and
adopt the great scheme which l have just
thought up"
There is a man who wants to decorate his
raiment with embroidered emblems OF the
uttermost parts of the earth as a spectacular
boom agent for the show, and argument
cannot convince him that he is maniac.
Just simply waste OF time and energy
for you to fill up the newspapers Of the
country with stories about the show" said
this individual, who called day or so since.
You can get greater advertisin' II you en-
gage me than by all the papers ever pub
lished You see, my scheme is this: l get
a white suit OF clothes and have embroidered
on the back of the coat in red yarn the official
program Of the exposition; then l take a
pocketfull of badges and some copies OF the
prospectus and walk from Buffalo to Cali
fornia, stopping in every city and town.
Millions of people see me and would ask
me what that thing on my back was and
when I'd tell 'em they'd get ready to go to
the exposition. I'll make the trip for you
cheap"
Another Advertising genius equally
"shrewd" advocated the purchase by the
committee OF a large number OF rubber
stamps reading: "Be sure to go to the Pan
american exposition at Buffalo In 1901"
How many boiled eggs do you think are
eaten in the big boarding houses and res
taurants and hotels of America every morn
ing for breakfast" asked the caller as an
Introductory to the development OF his Won
derful idea.
The bewildered manager refused to guess |
We'll, there's millions OF EN-" continued
the visitor. Now, my scheme Is this: Sup
ply each and every restaurant and hotel in |
the country with rubber stamps with an ad |
vertisement for the exposition on them and |
have the manager of the hotel or restaurant
stamp 1t on every egg, and when the guests |
eat their eggs each morning they will have |
the exposition invitation staring 'em in the |
face.
"It won't cost much,' he continued, des-
perately, as he noted that the tortured one
failed to show any enthusiasm. THE stamps |
can be made cheap. It's a good idea. | |
thought 1t all OUT
Improve on the idea and we'll adopt it,"
said the manager, coldly. Invent chicken |
with the stamp attachment so ths: every |
egg she lays will be marked without all the |
trouble OF buying the rubber stamp and
we'll buy number OF the hens"
That day was a good one for gastronomic |
advertising, for following the visit OF the
egg man came waiter in club. who ex
hibited a tiny bit OF wood. ITS a butter
pat" he said. Costs only cents each. |
The idea Is to have the hotels and clubs sup |
piled with it, for 1t stamps on each butter
pat the words "Panamerican Exposition" |
and above that is the advertising emblem.
It'll make big hit. Go like wild fire."
He did likewise and then the widest and
most wonderful idea of all was sprung.
The Jolly Cure-AI.
1t was a trange-looking old man with |
fshy blue eyes who called and asked per- !
mission to aid the exposition project
Come in to help ye,y said he. Got |
that'll make your old show go
like holy smoke | just want you to put |
an advertisement in all the papers in the
world and in all your prospectuses and on |
all your cards that have a medicine which !
will prevent anybody from ketchin any |
disease. Don't cure no disease after you've |
once got It, but it fixes you SOS you simply |
can't ketch none. Now you know as we'll |
as do that millions OF folks don't go away !
from home in the summer months cos
they're afraid they'll ketch some disease.
III they take dose OF this medicine OF
mine they can't ketch none. Ketch the idee. |
You Just advertise in all your doccyments !
about the medicine and where my place is
and then the people won't be afraid to leave !
home They'll come to the show by mil |
lions; will look me up and git a dose OF the |
and then they'll be safe fer six |
months" |
Other advertising schemes as wonderful |
have been freely submitted and the num-
Der of aspiring wheelmen who have asked |
hat the exposition buy gaily decorated |
heels and start them across the country !
have been many as have been the men who |
wanted to organize a championship Pan
american Base Ball team to tour South !
and Central America a championship Pan
american yacht to beat the Columbia and |
Shamrock, and a champion bicycle rider 10
beat Cooper, Bald and the other speed mer- /
,hants.
In other devious and divers manners the |