The times. [volume] (Richmond, Va.) 1890-1903, 1899-01-01
SOUTHERN CLOTHING MFG co.
Ii Caters Particularly to the Trade
of the Southland.

of the Southland.
The Dispatch Is proud to say that Rich
mond has a clothing mandatory, known
as Southern Clothing Manufacturing Com
pany, and it is daily substanuating its
claim Of being the cheapest wholesale
clothing house In the country.
Niessrs. Strause Brothers.. I. and NJ.
NJ. Strause-are the proprietors. Their
wholesale dry goods and notion house at
1903. 1ll1. and i4l5 east Main street is known
all over the South as a mart where the
retail merchant can buy the best Of goods
at the lowest prices. This business was
established in 1855 BY the late Philip
Strause. At his death he left a mOnu-
ment 10 himself I'm the mercantile world.
His sons succeeded 10 the business IN 1850.
and by the exercise OF wonderful business
acumen the business has grown 10 Won
derful proportions Messrs. Strause are
using the same progressive business me-
thods I'm their clothing manufacturing
business that has made their wholesale
dry-goods and notion house so successful
Some time since, when the movement 10
start wholesale clothing house was agi-
tated here Messrs Strause took the mat
ter under consideration. Without any as
sistance from outside parties they began
the clothing manufacturing business. The
South soon learned Of the enterprise from
the fact that the company promptly
placed statesmen on the road with an un-
equalled line of samples. So successful
were they that the company determined
TO secure a larger building, so that IL
could increase IT'S stock this year. Accord
ingly, the big building at 1915 east Main
street was leased for long term or
years, and h. now being rebuilt for the use
OF the Southern Clothing Manufacturing
Company. IL is four stories higa. and the
upper floors are being heightened TO cor
respond with the first floor, which Is -
by 15S feet.
II is the expectation OF Messrs strause
Brothers, proprietors Of the Southern
Clothing Manufacturing Company, 20
take possession OF their new pro
perty on or about February lst next.
Then they will be ready 10 receive their
trade in most spacious and convenient
shOw-rooms. There will be no climbing
of stairs as an electric elevator o. The
most modern and safest type will run
from the first floor to the top. The entire
building will be lighted by electricity. and
every nook and corner will be made as
bright as day. The ceilings and walls VIII
be handsomely panelled. and the store
will be a veritable wholesale palace.
The first floor OF the new but ding viii
companys extensive lines OF clothing.
which embraces everything in outer wear
for those Of the male persuasion, no mat
ter what the age may be.
The second floor will be devoted to the
showing Of dry-goods. The third floor
will contain the notion display. The base
ment and fourth floors will cOntain spe-
cialtles in job lines. etc. The basement
will also be used for storing goods and
duplicates. The shipping department Will
be in the basement The building will be
as near freploof as 1T can possibly be.
The basement floors vii be Of grano-
lithic paving
The Southern Clothing Manufacturing
Company has SD far lad large trade in
Mems Suits and Osercoats and Chilirens
ana Youths Ouler Wear a speciality in
the shape Of an almost indestructible
BOYS Knee Pants has proved fast
sellers.
A great advanfage that the Southern
Clothing Manufacturing COMPANY viii
have over its northern competitors will be
that IFS goods are made solely for the
southern trade. "a ssrs. Strause Brothers
have careful ~ studied the clothing wants
OF the men ana boys OF the South. and
make nofnn. but what IS serviceable in
this section The southern merchant.
therefore. when hc buys Of this cOmpany'S
statesmen or orders from the house IS sure
OF &c ting goods that he can sell. lie Is
also sure of getting the very latest styles.
II he sends 10 a northern house he is IN
great danger - receiving goods that he
cannot sell. for the very reason that the
narth IA manufacturers make up goods
Tor a.l parts OF the country. They now
sell principally IN the far North and
Northwest IL is apparent that clothing
made for that section Is untitled foT this.
II is too heavy 20 be comfortable, and the
reoDie viii not buy il. Consequently the
merchant In time accumulates stock
ttaf IS worthless. AS stated before, the
Southern Manufacturing Company handles
nothing bat clothing suitable to southern
v4.r and the merchant who buys its pro-
duct VIII not get goods that he cannot
seii-aoods unsuitable for this section
As an inducement to the southern re-
tail merchants 10 buy Of this company. Il
divides the profits with them between
tn.lr manufacturers cost and the job
bors share In the deal They rely on
small profits, short time. but liberal
d4ling.
The statesmen OF the company are al
xeadv on the road with samples showing
wonders IN spring clothing IN al its
branches. The company has prepared 70
40 a big business. They VIII show the
best line OF well-made. neat. and nobby
styles at prices which should bring the
company a vast amount OF business. Those
merchants who do not wait for the sales
men Of this house will make a great mis-
take. IL they are In a hurry and viii COM
municate with the house their wants will
receive prompt attention.
The southern retail merchant should
bear In mind constantly that he can have
his wants filed by a distinctly southern
house, and he should refrain from send
ing bis orders,further north. IL patri~ ism
viii not make him patronize the Richmond
concern, he should be led TO do Il by self
interest. II the merchant is seeking hon
est value for Ais customers he should buy