The record-union., 1899-09-08

1
accepted and the only thing now to
do was to fix the time.
j. A. Woodson moved that the ses-
sions be from till .. m. on Thurs
day and 9 a. m. till 3 D. m. on Friday
in order to give time to attend the re-
| ceptions and to enable members to
view the stock parade at 10 a. M.
| d. Mcpherson of the Santa Cruz
! Sentinel said they were in session
now and he thought they should pro-
ceed to hear the paper of Mr.. Francis
and discuss it. He thought it was the
first time the association had ever
| taken it up seriously. 1t would better
| go on now and meet at 10 till II to-
morrow morning. There were many
things to take up their attention and
many Of them had never been here be-
fore. There were many things to find
out about it and it is hard to get to-
gether in the afternoon. He moved
that the session continue until they got
through with the question and then
adjourn till 10 a. m. tomorrow. Car
/ ried.
Mr.. Francis read his report as Treas
urer, and it was referred to the Finance
Committee.
Secretary Pennycook read his report,
which showed that there are 126 mem
bers Of the association.
e. B. Willis moved that the action of
the Executive Committee in electing
members be approved So ordered.
NEW MEMBERS.
Nominations for membership being in
order, Mrs. M. F. Mcfarland Of the
Folsom Telegraph" J. 3. Sanford Of
the Ukiah Dispatch Democrat" J. e.
Barnes of the lone Valley Echo" w.
P. Willis of the Ventura Free Press, y
G. S. Milne of the Eureka "Times, -
Will n. Spiegel of the Eureka stand
ard" ard Fred Hutton of the Dixon
Tribune" were elected members Of
the association. The application Of
Thomas McGinness of the weekly
Corning Observer" was referred to- the
Executive Committee to secure in
dorsement.
Mr.. Pennycook moved the appoint
ment of a Committee on Resolutions,
to report tomorrow, and also a Com
mittee on Memorials to present reso-
lutiors on deceased members.
The motion was carried, and the
Chair appointed on the Committee on
Resolutions ]. F. Thompson of the
Eureka Standard" c. J. Owen of the
San Jose Mercury and G. A. Oakes
of the Haywards Journal" as a Com
mittee on Memorials S. NJ. Haskell of
the Pomona Progress" Paul w.
Moore of the Redlands Facts" and J.
! f.. Barnes of the lone Valley Echo"
were appointed.
FOREIGN ADVERTISING.
G. NJ. Francis of the Napa Register"
than read a paper on Foreign Adver-
tising" that was pregnant with sug
gestiOns and bristling with facts of in
terest to the association. 1t was as fol-
lows:
In the earlier days of this association
foreign advertising was the theme
most discussed at our annual sessions
and various methods thought to be
practical were tried with view of bet
tering the mixed system observed by
the country press of California in it's
dealings with Eastern advertisers. 1t
is unnecessary to say in stirring your
pure minds by way of remembrance,
that the different schemes resorted to
resulted in failure-that the machinery
each time set in motion proved de-
!
results we dropped back into the old
rut-every publisher for himself and
the agent take the hindmost. The plan
most approved and operated to an un-
successful conclusion, set up an office
in San Francisco and put into that of
flee Superintendent whose salary was
guaranteed by an assessment of 90
cents month from each member of the
association and a certain commission
on the business secured. Under this
arrangement all propositions emanating
from foreign advertisers or their agents
were referred to the aforementioned
! superintendent for consideration and
final acceptance or rejection. The OBJ
Ject of all this was to get the business
end of the paper on firmer ground That
object was not attained. The luxury
OF having an agent the association
could call it's very own was INDUCED
without profit to any one except pos
sibly, the man at headquarters and
somehow he failed to accumulate any
great amount of wealth Tt can there
fore be said that in the matter of deal
ing with foreign advertising we as an
organization of newspapers are still at
the foot of the hill we years ago es-
Sdyeu 10 cllmb. Are we to remain
there? Are you satisfied with the b1,si-
ness and the pay that comes with it
from points outside your immediate
bailiwick? While advertisers are en-
ploying all sorts of agencies and TAX
ing advantage of every technicality the
human mind can suggest in contracts
drawn with seeming desire to cinch-alI
with the end in view Of getting gilt
edged service for as near nothing as
possible-are you going to remain las
slVe? What are we here for, if it is not
TO put good red blood into our business
as well as fraternal feeling into cur
social relations? The advertiser must
have the mediums we furnish if he
feachers our readers. He may say that
ne can get along without the country
paper so long as the columns of metro
polltan sheets are open to him; that the
pig papers of the city have circulations
which cover the entire country. We
know, however, and so do they. shat
the very best advertising medium they
can nave in any given locality is the
nome paper-the paper that has been a
| welcome visitor to the family since the
|