Catoctin clarion. [volume] (Mechanicstown, Md.) 1871-1940, 1899-04-20
Change Of Business
METHODS.

xvx IL L i ~ LINZ
Osler bows to the public Of Frederick
County.
The latch string of what ia to be peculiar
store is now out.
Bo 1t understood from the start of, how.
ever, that We are In business and are going
to stay IN business for our own selfish ends.
Sounds queer, don't IT.
As near as We can tell We have quite
host of friends.
We do not however count on this friend
ship as being worth copper to us when 1t
comes to the matter Of q trade.
We want them to buy from US only when
they are satisfied they are serving their own
selfish ends not to help US out.
Kyou think our judgment and advice Of
some value, all well and good, use it for
what it is worth.
Well, suppose you are saying by this
time, "any man that talks that way to his
would be customers will have q small pay
roll"
We don't wonder that you say this before
you have given the matter second thought;
you make tho same mistake that we mer-
chants have been making, that 10, you get
tired before you get to the second thought.
Here It is: We have not said one single thing
that does not appear in every ad. you read
The difference Is, in this ad. it is in type, in
all the others you read, it ia "between the
lines;" in this one we say what you have
never failed to say for Us, the other has told
you how unselfsh he is, how he is laboring
and hustling for your benefit, but how much
of 1t did you swallow
The stronger bis claim to unadulterated
generosity, the stronger your charges to.
ward him of supreme selfishness.
Right, right you are" we hear you Say
but how shall we work to serve our own
selfish endsp Simple enough: do everything
in our power to convince you that your
selfish ends will be served by trading with
US.
Now, our telling you this, might not con.
vince you in thousand years. You want
positive proof and we assure you that we
would not have made tho assertion if we
could not furnish the proof Now, II you
are tired of the old way of doing things and
II you can stand being told just what is
meant without any sugar coating, take time
to look our store over; you may be star led
by strange signs, may need to rub your eyes
to clear your vision, hardly believing that a
sane merchant would mark lot of goods
WE DO NOT RECOMMEND THIS
QUALITY, SIMPLY KEEP 1T FOR
THOSE WHO WANT SOMETHING
AT THIS PRICE,"
this HOSIERY WILL TURN
GREEN WITH USE"
this CALICO WILL
NOT WASH WELL"
THIS CALICO WILL WASH BUT
WON'T STAND THE HOT SUN"
We have had nearly eight years In buying
goods and know whole lot about the good
and bad points of the goods we handle. but
you use the goods and can learn moro In
this way in year than We can learn by
handling in ten years. 30 do not feel that
you are doing anything but a kindness when
you ind fault with anything you buy from
us.
Ifyou leave dollor with us We want you
to feel that that hundred cents has done full
duty.
We not only want and expect your trade,
but We want and expect sooner or later the
trade Of your friends and neighbors, and
this is the way we expect to get it: not
simply by treating you right-all merchants
probably intend to do that-but by giving
you all that is your due, and then piling on
some more on top, not, goodness knows,
out of the goodness of our hearts, but just
simply that if we give you more than your
moneys worth we know you will lose no
time in hunting up your friends and telling
them how you got the best thing for your
money, and "soms change back" that you
ever saw in your life.
The half way business doesn't suit US at
all. Either mark goods high enough to get
a big profit or low enough to get good ad-
vertising out of your customers talking
about it.
We prefer to do business 10 hours a day
rather than to spend 10 precious hours
blaming the weather for an empty store,
when it is simply the fault of not high prices
but prices that are just high enough to make
one store as good as another.
We have remodeled every price in our
store. Come and see.
Yours for business,
CHAS. H. OSLER.
|Orrlon
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