The midland journal. (Rising Sun, Md.) 1885-1947, 1899-06-30
RISING Sun, CECIL COUNTY, MD, FRIDAY, JUNE 30 1899

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pages for available ideas, and finally
went so far as to visit an advertising
expert" who said ~ 81 times in
five-minute conversation and charged
Jack $25 for performing the feat.
The result of all he read and all he
heard was his safe arrival at the con-
clusion that keeping everlassingly at
1t would win the girl, or at least some
sort of recognition from the girl, and
acting on this principle he proceeded to
insert in the next Saturdays edition of
the Evening Universe his third an
nouncement:
AFTER THE WEDDING
| march has been played and can call Mollie
my own, shall at once commence active
| Separations having In view her future COM
fort My one object in life will then be to
| show her how to be happy though mar
fied, and if can help it
THAT TIRED FEELING
will never chase the brightness from her
azure eyes nor the roses from her cheeks.
| Isn't this proposition worth considering?
| When ready to write yes" remember
| that l will furnish the necessary articles
guaranteed first quality, Free on Request.
JACK.
The young man had now reached
about the seme state of mind as is en-
| joyed by the gambler who plays with
the intention of "breaking" either the
bank or himself. His habitual light
and airy manner had been suspended
temporarily, and his entire attention
was devoted to making his advertising
campaign bring forth results of some
sort.
Therefore, when three ads. had ap-
| peared without bringing him single
reply he began to consider a way in,
which he could reinforce his newspa-
per advertising, and with this end in
view he evolved the scheme of erecting
Il billboard on vacant lot opposite
Mollie's home.
Accordingly he called at the office of
billposter and engaged him to secure
permit from the owner of the proper
| ty and to handle his posters. Then he
dropped line to well-known poster
artist requesting the latter to call at
his address.
The evolution of this project and
completion of arrangements for carry
ing it out kept Jack busy the greater
part of the fourth week, its close being
marked by the appearance of another
newspaper advertisement, which the
Evening Universe placed before its
wondering constituency:
A MAN LOVES BEST
that which he thinks of most Consequent
ly the time he devotes to thinking about
different matters indicates in what pro-
portion his love belongs to each one.
By close observation and accurate call
7 n 20 6isn ra6 hot 7 40 oil
but 56-l00 per cent. of my time to thinking
of Mollie. and SO my love for Molie is
50 44-100 PURE!
I trust that she will give this interesting
fact her attention and consideration. Be
ware of limitations, and do not be led into
accepting something just good"
Yes is a small word and easily written
To facilitate the matter will send a sheet
of fine note paper with envelope to match
also postage stamp. Free on Request.
JACK.
On the evening of the publication of
this masterpiece the young man held
conference with the poster artist be-
hind closed doors.
"What | want" said Jack, "is series
of good designs showing happy home
in which the young wife is surrounded
by every comfort and all that sort of
thing. That's the main idea. The de-
tails l leave with you"
"And the wording?" queried the
artist.
"There will be no wording" Jack
answered.
The artist looked surprised.
"Ihat's rather unusual in poster adj
vertising," he said.
Il hope it is," replied Jack. "The-
eh-business I'm engaged in is rather
unusual itself. Oh, yes. l also de-
sire"
But as to just what more the young
man did desire in the poster line the ar
tist was left as ignorant as Filipino,
for an interruption occurred at this
moment in the shape of a loud knock
and the entrance of servant with
telegram.
Jack felt very much annoyed at the
interruption. He wanted to have his
new idea developed as soon as possible,
and hated to delay the outlining of his
plans by single second. However,
he opened the sinister-looking envelope
and glanced at the contents.
One glance seemed to be sufficient.
He sprang TO his feet and brought his
fist down upon the table with a start
ling force.
by Jove!" said Jack.
The artist appeared interested.
Remembering his visitor, the young
man succeeded in reducing himself to
a condition of comparative calmness
and turned to the artist.
II have changed my mind" he an
nounced. 81 shall not use posters"
"But-" began the artist.
That's ALL" said Jack, tersely.
And the artist departed without
word.
Left alone the young man hunted up
a decanter. He felt trifie faint and
needed "bracer."
Next, the excitement under which he
was laboring demanded action, so he
spent five minutes stalking up and
down the apartment, staccato passages
in the march being furnished by occa-
sional assaults upon the unresisting
table.
Then he sat down and gazed at the
photograph of a girl for another five
minutes, after which he reread the
telegram. 1t said:
JACK:
Please send at once envelope, paper. and
postage stamp free on request as adver-