The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1899-01-31
Strong Tribute Island Coffee By
Expert.
1T is STRICTLY HICH-CRADE
MCCord-Brady Man Says 1t Will
Hold Its PriCe-Testtmony or
Demonstration.

President c. l.. Wight, Of the Wild
er Steamship Company, had a confer
ence with Frank j. Hoel, secretary OF
McCord-B Brady Company, the big coffee
wholesalers for the Trans-Mississippi
States, on the future prices of Hawaii
an coffee
Mr.. Wight is of the opinion that
prices will drop within the next two
wears In a letter to Land Commis-
sioner Brown, he said: There is
large oyer-production at present of the
low grades of coffee. Rio is selling
fol cents, Santos for 712 cents, while
Hawaiian coffees are worth about 10
cents. In my opinion there is no over
production of the high grade coffee,
such as we raise here. / look, how
ever. for further drop in prices with
in the next two years After that
look for a sharp advance. l firmly be-
lieve that our coffee will always aver
age 10 cents per pound. year in and
year out
In his consultation with McCord-
Brady Company's representative, MIR.
Wight took this same position. Mr..
Hoel's views did not coincide with MIR.
Wight's conclusions, he contend1ng
| that the fall in prices would be con-
| fined entirely to the lower grade COT
| fees Mr.. Hoel says that in his opin-
! ion, Hawaii can produce as fine a grade
| of coffee as grows in Java o7->A1exlco.
| The only drawback in Hawaii is that
not all the coffees are properly pre-
pared for ;he ma rket. The defective
coffee that is shipped to the markets
in the States, is obliged to wait for a
buyer at low price. Mr.. HOel assert
ed that if the Hawaiian planters would
only exercise care in the picking, pulp
ing. fermenting and drying of their
coffees, they could rest assured that
their coffeeS will command in the fu-
ture as good, if not better prices, than
at the present time.
The following letter from Miss Lu-
cile Borden, an expert demonstratOr OF
coffees, who was employed by the Ha-
waiian Government as the chief dem
onstrator of coffees in the Government
exhibit at the Trans Mississippi Expo
sition at Omaha last summer, will be
interesting to the island coffee plant
ers:
Omaha Neb., Oct. "a, 1898.
Mr.. Robt. w. Shingle, Hawaiian Com
missioner, Omaha, Nebraska.
Dear Sir:-It is with pleasure that
state that although l have been TAX
ing orders for coffee from consumers.
and demonstrating for the past five
or six years, during which time l have
demonstrated for some of the most
popular brands of coffee, including
high-priced Java and Mocha mixtures,
/ have never demonstrated a coffee
that was as easy to introduce and take
orders for as the high grade Hawaiian
coffee that has been served in cOnnec-
tion with the Hawaiian Exhibit at
Omaha during the past five months.
The strength of the coffee is almost
marvellous when one stops to consider
that one pound of Hawaiian coffee will
produce as much (ground) tluid coffee
as one and two-thirds pounds of
ground, high-priced Java and Mocha
mixtures. Then again, the flavor and
arena Of the coffee equals OF surpas-
ses any coffee pl oduced as far as i have
been able TO learn. The thought has
occurred to me that the large coffee
growers IN Hawaii should know as TO
the special merit of their coffee as
compared with the coffee grown in 9th
er countries, rs its great strength
should add very materially to its value
in addition to its other fine qualities.
The high grade Hawaiian coffees
should command a special value also
for blending with coffees grown in
other countries. Should you desire
any additional statements regarding
the results of my work in demonstrate
ing the coffees of which you have mad
, charge, please inform me.
Yours truly,
LUCILLE BORDEN,
Chief Demonstrators.