The Anaconda standard. [volume] (Anaconda, Mont.) 1889-1970, 1899-01-20
cALEhoERs TO BURN.
Some, However, Are Too Pretty Too
Useful for That Fate.

USe1ul Tor Ihat rate.
In the telegraph Office in the Lumber
Exchange, the pretty girl operator has
begun a collection of advertising cal
endars. and she is taxing her wall
space to the limit to find room for all
the reminders of that short but weigh
ty sentence, Time flies.
There never was a time when so
many calendars were offered to the
public as to-day. A great many Of
them are sold, but by far the greatest
number are given away as advertise
ments. In fact, the manufacture of
advertising calendars has become
regular business. One great concern
in Iowa does practically nothing else,
and some of the largest lithographing
establishments make calendars the
chief element of their business for four
or five months every years.
The general calendar trade begins in
the fall-August or September and
continues up to Christmas Samples
are shown and orders solicited months
in advance. One of the leading Ameri-
can calendar houses purchases expen-
sive paintings for the sole purpose of
controlling their production in calendar
cards.
The price of advertising calendars VA
ries greatly with the size and fineness
of the cardboard and the character
and number of impressions in the pic
ture which ornaments it.
Strange as it may appear, the ideas
Of utility and ornamentation are
strangely COMPOUNDED in calendar.
Pretty pictures are losing popularity as
advertisements, because the idea CT
utility is lacking. AT the same time
the chief expense of nearly every adj
vertising calendar is not in the calen-
dar proper, but in the ornamentation-
41,, s-t,, -, IA,
it worthy of preservation.
Calendars are distributed which cost
as low as three cents apiece by the
hundred. Many calendars cost $50 q
thousand, and the average is above
rather than below this figure. Some of
the most effective cost as high as so
cents each in quantities, but are usu-
ally very large or very finely made.
The newest and one of the most
unique creations of the year is Min
neapolis invention. 1t is very large
and bears handsome Autographs Of
Minneapolis scenes and of the Minne-
apolis Brewing company's plant, and,
while preserving the general appear
ance and characteristics of a common
calendar, is, in reality, something very
much more. 1t is perpetual calendar,
covering all the changes of the year in
cident to leap years and centennial
y
though the number is divisibly by four
this in new style. the present calen-
dar-and also in "Old Style" the sys-
tenn which still prevails in Russia and
wherever the Greek church holds sway.
1t also shows an error in the Julian cal
endar, covering a period of AZ years,
when every third year was made a leap
year. Beyond this the calendar is based
upon the orthodox church chronojo-
gy, going back to 1899 years before the
Christian era.
One of the facts in connection with
the calendar which will surprise many
people, is that next year, 1900, will not
be leap year This is the exception
which occurs in the Tooth year, being
the chief feature of the Grejorian cal
endar, as distinguished from the Julian,
or '.Old Style So that child Born
birthday until the year 1904.
All these Irregularities are provided
for in this calendar in a manner so SIM
pie that any child capable of telling
the day of the week by any ordinary
monthly calendar, can see at glance
what day of any given year a certain
day falls on.
This calendar was invented by Major
S. A. Buell. of this city. He will be re-
membered by the old settlers of Min
nesota for conspicuous part taken in
the suppression of the Indian uprising
at New Ulm during the Sioux outbreak.
The calendars have been published by
Albert Dollenmayer. - Minneapolis
Journal