Albuquerque daily citizen. [volume] (Albuquerque, N.M.) 1895-1903, 1899-07-08
THE SANTA fL's SUCCESS.
The Vast Passenger Traffic to the N. f.
A, Attributed TO Juoici0us Advertising.

The Vast Passenger Traffic 10 the N. E.
A. Attributed TO Juoieious Advertising.
The liberal use 81 printers ink has
been OF vital Importance III giving 10 the
Santa fe railroad n liberal share OF the
passenger traffic OF the National kduca-
tiOnal association excursion TO the Pact
lc coast.
Never before In the history OF railroad
ing have such extensive preparations
been made and such large advertising
contracts been cOnsummated for the
benefit OF one enterprise by one railroad
~ that advertising which the Santa Fe
executed on account OF the n. Il. A. ex-
cursion. This was not "A new undertake.
ing except In the slZs OF the advertising
contract, IA the Santa Fe IL very gener-
Ous In its advertising. and knowing that
II pays on "A moderate scale, decided TO
prove that II wOnld propOrtionately pay
better on n large scale.
W. j. Black. general passenger agent
OF the Santa Ne. selected about seventy
two Of the most prominent and repre-
sentative newspapers west OF the Mis-
souri, river, and early In the season
closed contracts with them for quarter,
half and full page advertisements. Ia
the east the excursion WAS equally ~
we'll brought TO the public's notice, 10y
we'll constructed advertisements placed
in Puck. Judge, Life. Munsey's, sctlD-
ner's and other magazines. Nothing
waa left undOne which would honestly
turn the attention OF the travelling
public to the advantages of ,red by the
Santa Fe route.
That the scheme has borne fruit. II Ia
only necessary to point 10 the immense
crowds which have daily iilied to over
flowing tina cars OF the Santa Fe route
and tested its travelling facilities TO their
utmost capacity. That 1t pays to adver-
tiae judiciOusly and constantly keep he
fore the public eye IN one Of the unwrit-
ten laws OF the Santa Fe and this
last signal success has proven its pro-
priety.
The above clipping IL taken from the
Topeka State journal. and IL proof posi-.
tive that advertising pays and pays big
vt that, for the people OF Albuquerque
hiya been given ~undisputsble evidence
that something In the way Of advertising
has been going on, all over the country.
from the great number Of school teachers
passing through this city daily for the
National Educational association con
%y-ntion AT Los Angeles.
The people of albuquerque, from whom
the Territorial Fair association expect
liberal support. DO not anticipate rs mig
n crowd here during carnival week in
September IA now at Los Angeles, but
they have placed matters in the hands OF
"a rustling executive committee and ex
pect the members thereof, with the aid
OF Mr.. Black, OF the Santa Fe railway,
and Mr.. Byrne, of the Santa Fe Pacific.
to do some iudiciOus advertising and in.
duce the people to visit Albuquerque
during carnival week, the festivities to
begin on Tuesday morning, September
10. and continue for live days.
The president Of the association, be-
sides assisting in hustling subscriptions
yesterday, last night dictated u number
OF important letters-tO the railroads for
reduced rates, to several we'll known bal
loon aeronauts throughout the country
and others. and ~ soon as answers ART
received the public will be put in posses
sion OF all facts, 10 rs to keep tab on the
committee in the good work for the city
OF Albuquerque