Belding banner. (Belding, Mich.) 1889-1918, 1899-08-03
HAIR DYE FOR FRIENDS.
THE WOMEN NEVER BUY W
FOR THEMSELVES.
At Least That's What They Claim Al
ways Matching Color of Their
own Tresses tn Help
Out Others.

Il don't know whether women make
ii rule to go about shopping Tor
other people" said city hair dresser,
but we find a good deal OF unselnsh-
ness i'm that respect In our line OF bust
ness Our customers rarely ever shop
for themselves. They buy for friends.
Once In n great while very young
girl will come i'm, select two of those
little curls they wear at the nape OF
the neck, and boldly pin them on, or
have us pin them on for her, In broad
daylight. but the exception Is the rule.
They almost invariably match their
own hair and buy the curls for
friend
1T is the same way with frizzes and
switches. We sell any number of them
for friends of the buyers. They sit In
front of the mirror and try them on
until they match their own hair TO
shade. pay for them, and carry them
home to their friends. And hair dye!
We never sell that to the individual
! who selects ii. We always sell 1t for
friends
"Only yesterday a customer came in
with m embarrassed air. and stood
looking thaughtfully down at the hair
pins i'm The showcase. | knew she did
hot want hairpins. Before she spoke
/ knew exactly what she wanted. They
all have the same little air about them
when they want hair dye for friend.
She was a young woman. but there
were white hairs all aolng her temples.
81 want 10 look ut some hair dye
she said
Il showed her several varieties.
- am buying IL for friend, she
remarked casually, as she turned the
bottles around and examined the
labels
"'What colorF | asked.
"She gave quick glance in the op-
posite mirror.
Light brown she answered.
Il took down a bottle of light brown
dye
"'Will it injure the brainY she in
CURED. They always want to know
that.
VI course not, Sdlu 4.
- would rather not-that is,
mean my friend would rather not use
II at all than have it injure her brain.
She would rather be gray as rat
She laughed and looked in the glass
again. She isn't so very gray after
all she added, only a tiny little bit
lust at the roots of her hair
friends BRAIN said l. Hundreds buy
ii for their friends, and we have had
no complaints SO far
IF YOU are sure she said, Il be-
lieve you may put me up bottle. but
YOU must be sure. My friend wouldn't
have her brain injured for all the hair
dyes in the world
~ don't think you need be afraid it
will injured your friends BRAIN | as
sured her as | wrapped up the bottle.
Not in the least Where shall | send
it,
"tOh you needn't send it, she
cried quickly. Il shall take II to her
myself
81 knew she would do that. They
never have it sent We long ago dis
pensed with our delivery boy. We
had no use for him. They are good to
their friends, these buyers of hair dyes
They invariably carry the parcel home
10 them. They may have spool of
thread. or a paper OF needles, sent
from other stores, but not hair dye. If
the bottles were large as denijohns |
believe they would still lug them home
themselves.
The directions are on the inside,
/ told her. BE very careful to have
your friend follow them implicitly
- Will
Her veil had come unpinned. /
pinned ii on for her, taking a look al
the white hair on her temples as | did
SO.
With one or two applications your
friends bair Will turn a beautiful light
brown | said encouragingly.
'lesY she took the bottle and walk
ed TO the door. You are sure now
that it won't injure her BRAIN she said
again, her hand on the knob.
quite sure | said. And | hope
your friend will be pleased with it, |
called after her as she went out into
the street. a broad smile on her coun.
tenance and her friends bottle of hair
dye tucked securely under her arm.
Water Consumption In London.
Every wear the people of Iondou