The Manitowoc pilot. [volume] (Manitowoc, Wis.) 1859-1932, 1899-06-08
not greatly disappointed thereat.

y-clept "ad- men," who help the world
to wag by promoting trade" and
therein was found, in the same position
and occupying about the same space,
another curious advertisement, at
tractively yet delieately displayed,
which read thus:
WHEN MOLLiE SMILES
she doesn't do 1t in exactly the same way
that several fellows OF my acquaintance
do their smiling" but the effect is even
more Intoxicating.
In fact, so delightful is Mollie's smile that
I am quite positive the
CHILDREN CRY FOR IT,
and to acquire exclusive rights in this de-
sirable article I am ready to give in ex-
change heart full of love.
The deal may be consummated at once
II she will forward to me a simple YES"
the paper, envelope, and postage stamp for
which purpose l will furnish Free on Re-
quest JACK.
BY the time this second ad appeared
the young man had lost all nervousness
about the probable result of his au-
dacity. and he even decided to make his
advertising campaign more extensive
and vigorous if necessary.
He subscribed for all the journals de-
voted to the science of publicity that he
heard of, sat up nights coming their
pages for available ideas, and finally
went so far as TO visit an advertising
expert" who said Il" 81 times in
five-minute conversation and charged
Jack $25 for performing the feat.
The result of all he read and all ho
heard was his safe arrival at the con-
clusion that keeping everlastingly at
it would win the girl, or at least some
sort of recognition from the girl, and
acting on this principle he proceeded to
insert in the next Saturdays edition of
the Evening Universe his third an
nouncement
AFTER THE WEDDING
march has been played and can call Mollie
my own, / shall at once commence active
operations having in view her future COM
fort My one object in life will then be to
show her how to be happy though mar
ried, and If / can help it
THAT TIRED FEELING
will never chase the brightness from her
azure eyes nor the roses from her cheeks.
Isn't this proposition worth considering?
When ready to write yes" remember
that l will furnish the necessary articles.
guaranteed first quality, Free on Request.
JACK.
The young man had now reached
about the same state of mind as is en-
joyed by the gambler who plays with
the intention Of breaking" either the
bank or himself. His habitual light
and airy manner had been suspended
temporarily, and his entire attention
was devoted to making his advertising
campaign bring forth results of some
sort.
Therefore. when three ads. had ap-
peared without bringing him single
reply he began to consider a way in
which he could reinforce his newspa-
per advertising, and with this end in
view he evolved the scheme of erecting
Il billboard on a vacant lot opposite
Mollie's home.
Accordingly he called at the Office of
a billposter and engaged him to secure
a permit from the owner of the proper
ty and to handle his posters. Then he
dropped line to well-known poster
artist requesting the latter to call at
his address.
The evolution of this project and
completion of arrangements for carry
ing it out kept Jack busy the greater
part of the fourth week, it's close being
marked by the appearance of another
newspaper advertisement, which the
Evening Universe placed before its
wondering constituency:
MAN LOVES BEST
that which he thinks Of most. Consequent
ly the time he devotes to thinking about
different matters indicates in what pro-
portion his love belongs to each one.
By close observation and accurate CAL
culaton have discovered that devote all
but 56-l00 per cent. of my time to thinking
of Mollie. and so my love for Mollie is
SO 44-100 EUREi
I trust that she will give this interesting
fact her attention and consideration. Be
ware Of limitations, and do not be led into
accepting something just as good"
Yes" is a small word and easily written.
To facilitate the matter will send sheet
of fine note paper with envelope to match,
also a postage stamp, Free on Request.
JACK.
On the evening of the publica ton of
this masterpiece the young man held
conference with the poster artist be-
hind closed doors.
"What | want" said Jack, "is series
of good designs showing happy home
in which the young wife is surrounded
by every comfort and all that sort of
thing. That's the main idea. The de-
tails | leave with you"
And the wording?" queried the
artist.
"Tbere will be no wording" Jack
answered.
The artist looked surprised.
That's rather unusual in poster ad
vertising," he said.
Il hope it is," replied Jack. THE
eh-busness I'm engaged in is rather
unusual itself. Oh, yes. | also de-
sire"
But as to just what more the young
man did desire in the poster line the ar
tist was left as ignorant as Filipino,
for an interruption occurred at this
moment in the shape of loud knock
and the entrance of servant with a