The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1899-01-29
Southern Kansas Business Men,

The New York Tribune remarks that
eternal vigilance s. the price % keeping
ia the public eye No eve Is more given
90 blinking" Blinking il an involuntary
and restful act The pubic eye likes a
change 81 scene occasionally Hence ths
value Of variety both % ideas and OF g %
forms ia an advertisement. though tla
basic principles Of the advertising art
cannot be varied.
Years ago ! knew an iirtcrate eastern
soap-boiier who wrote HE own ads. says
a writer IN ths Chicago Dry Goods Re-
porter To-day. worth 10000 and
more. he rtH writes them. and ~ith AFT
their lack Of rhetorical polish they his
the mark every rme. IIe means What hs
says. and he Gays nothing THAI be does
not mean. and what he says gocs right
20 the marx
There may pc more winter. and
probably there viii BE- hGt there
IS no reason why the purchase ~ mo
spring gown should dance attendance on
the ground hogs shadow. lt VAS the ear
~ start that made the holiday trade great
and che same tactics should bo follow
eli with respect 90 thr spring trade.
Business uoaada5- is a competition *
the severeat kind. There FRI 10 place FOR
the IaEasrJ. for tHe man who is NOT
keen wlttsd above bic fellows The dul
pIod6er goes % the wall Industry 81 weit
enough IN Hs way but Industry g. FAR
from being everything iu the struggle f1r
mastery that modern businsss has be-
come. The man no would Succeed must
be progressive. must keep awake 20 me
movement o. the times must adapt hrn-
self % ths curTcu. and swim alta o.
Mr. DirRfey was or~c asked fne secret
- success in congress. end he SAID; ~
a man be- specialist. p1 the subject -
re know more than che ordinary con-
gresham knows or can bope o. iasFa
by ugfs dabr.rr thsn he can compel
rorgfesF f1 listen 20 him. ard he rs~a
o. 30 DGaer.' Toe secret ~ cgmpslIsng
attention fu any audience O. mastery ~
ones subject The Advertiser urrf haze
60 equally u.fs fhe erstor. and 10 degree
~ literary greece wa make ~ f9s IRE
lark O. lL
Henry irving IN speaking q TIE hsayr
drain uu.1 me bodily sn5 rnanfa5 vrsF
Ft~A fHr journalist must meet al~e
aai5s NE1eFsr rode D. meet sfEaYs
- fresh as5 alert Wh9esss - eaaseut
p.i1 tHe 1rae - Taefe-1zy. fae ttfsrr-a-
iri mutt ae fgsi0fed MA ere feaa -
trr0CrraF - fheee FsssfrlE fae lear-
na' as ard tsr aaFerfiae- eye rne-s4.fa
tne r Terence tnaf ere adT-~ srr can ia
.r tae stock - ais afaTs sn1 In tae c1na-
nshfs - rho1psrs az B1falirE source ~
faxl-s
joan T-s-rsr.sksr naes thls ~ an -
Trrt ser.srt- we have f1rnlsEaF ~
government su tarrf hunerel ars fh 70
fF-tares fanarsrA Eaire - T-oss ard ss~s-
81 taeaEae1 us.rs ~ s91fs a.ars tee 80
~ lsEf tiaE p fe.E lae uut4~ al
slrfF -se-r 11aserl frfr - Ffen-h rsf.
sr fa use raru-salea - r.~ss4s -
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.a faa fssorF - gaas- usktaz We "a
fr1rr fasu nereIr usrsf Conditions .H = -.
rE fHre f.ree-fov re esE-s tr.s
~Ferl ya+r f1st faGsd 20 give rrasz,rs -
srF@ te fet4rres 81 gz ars SO a~-4
- ORES lT taem- cng ore g4r fa..-
TIE c-.rsEa rrtag bosses - RE rrsss
tsifs sfFerfHs.sF ia tar es5ntrr Fs5-
rE+z af~ gzafEseas f-an fae leazias
llsee afs ez1 4aeT tsasm e >
Tse Fsfr-~z-Esaaf ~ iswss,
r- aras'v earfiseres
s.exsi -f-aa.ss- = co.-'-rss east az1 t,.
e - th~u s=sssers-
Earart11 q cs ostsfssn-ssfvtr.
EEsF s 1sFfr~ t'aare-re--..r
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fE hs knaNH - msag yrars
A tlfss tH24fsszrles sras aa.
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