The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1899-01-29
PRODUCT OF WICHITA
Manufacturing Concerns to
Adopt Unique Plan.
ALREADY IN OPERATION
WiChita'S Fair Name to be
HeraIded all Over

Throughout the length and breadth Of
,the land il has for ten years been an III
disputable proverb the always present
fidelity of Wichita citizens and business
men to their city. Many an eastern cap
.taIist or prominent manufacture has n
the years past remarked to Wichita men;
You people always stand togstasr." TEis
has meant much as q strong factor IL
building up this city and making her nape
known all over, and her products talked
about and advertised.
Lately there is a new idea being put
forth by some Of the enterprising local
manufacturers, 10 brand or label every
single article shipped out from here with
the terse and significant sentence, Made
in Wichita" Everyone knows that Ger
man and English manufacturers have a
Inform trademark of that kind. and every
imported box Of hosiery, gloves, neckware,
and even food products bears the cpl
grammatic statement, Made in Germany"
or else Product of England" This has
been regular custom for years, and has
become worldwide in its effect. Now 1t
stands to reason that such an Identifying
mark viii at once associate in the mind Of
the purchaser the article ne buys with the
city in which il is produced. The trade Of
the Wichita manufacturing interests IS
constantly growing and extending, and
wherever the finished product goes there
should be accompanying it jest that little
catchy advertisement, not only for the
manufacturer, aut for his city.
As a matter of fact the Jacob Dold
Packing company, It is recently learned,
has been doing this for about a year, and
upon inquiry it is learned that the results
have proven the effectiveness Of the plan.
On every piece Of staple meat and on every
single article Of the several specialties, ap-
pears a neat attractive Autographed LABEL
somewhere on which always shows the
mere line made in Wichita" The Dold
company has received during the year
many letters from abroad voluntarily COM
mending this very sensible and practical
plan. Merchants from all over the south
west and even in the far east have writ
ten letters, some complimentary and some
in a humorous vein, but all showing that
the very effect sought for had been realiz-
ed With all the other many industries OF
this city cooperating along this line, no
matter how large or how small the con-
Germ may be, the very name of Wichita
viii in one years time be an accented
synonym for enterprise, push, commercial
success and good products.
Several members OF the Commercial club
have been considering this p.al. ana the
organization viii shortly take I'D the idea
for systematic action. It has ben sug-
gested that the club or a comm';Jee cf
business men offer Il reasonable reward for
n catchy and unique design or symbol
which shall be distinctive Wichita. and
all firms use il. Others are of the opinion
that no artistic embelishing IS necessary.
only the one line in heavy black lettering
Made in Wichita" There are -four mills,
iron works, pump factories, confectionery
concerns. bakeries, leather works. trunk
factory. stove works sash and door, broom
factories, brick makers. vinegar manufac-
turers. bottling works. coruice works, cigar
factories, tinWare concerns, shirt and over
all makers, besideN many wore modest
manufacturing concerns; some on small
scale as yet. but ali scattering their pro-
ducts all over oklahoma, the southwest
and even into the Gulf states. There is
no reason why every single article from
these diversified interests cEnol be stamp
ed with the seH-advertising Identifying
trademark Made in Wichita"
The Commercial club VIII enter a cam
paign along this line and will eudeavor to
create a loyal sentiment and urge con-
sumers and producers alike to adopt this
so very simple, inexpensive but telling
scheme. Soon the merchants in the ter.
ritory tributary TO this natural distribut-
ing point vii Insist on handling only the
goods labeled. Made in Wichita and thus
The individual manufacturer will be sub
Ktantially benefited as Wen as his city. In
other words. the inteEest of one Will be the
interest of all. The outside trade viii
soon learn TO associate the wares with the
city producing them
As an indication of how this Will work
10 the mutual and common good of all. II
may be cited that the Dold company I'm a
years tie for this very purpose use vast
number OF labels for their larse trade.
since every single article i'm q carload or
train-load always bears this advertising
medium, and al these labels are printed
10y local concern. and thus even the very
medium Itself IS Made in Wichita"
The local organization Of the Cigarmak-
ers' international union are sworn always
10 boom the blue label which appears only
on union made goods. but added TO that
they are united body in especially boom
ing the Wichita factories which are union
ICED, and put out grade of goods 10 the
credit of the city. This Is important in
every line OF the c.5y's manufacturing in
- terests. and the sooner il becomes "a thor
oRgh working pan the better for the city