New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1899-04-02
ADVICE TO SALESWOMEN.
FITCHBURG MERCHANT TELLS THEM
WHAT TO DO AND WHAT TO AVOID.
PLEASING APPEARANCE. COURTESY. GOOD ENG

PLEASING APPEARANCE. COURTESY GOOD ENG
LIsH AND STRICT ATTENTION To BUSINESS
ARE AMONG THE COMMERCIAL VIRTUES.
j. NJ. Hubbard a merchant OF Fitchburg. Mass.
delivered address before an audience composed
OF women clerks recently. and was generously APP
plauded and heartily thanked for his practical ad-
vice. Among other things he said:
Make study of everything concerning your
business. An incompetent clerk Is sure to set busi-
ness back A clerk is in sense business mans
partner. Be loyal to the store in which you work.
Never be ashamed to say our store. Nou all
well know man who holds prominent position
In a store here in Fltchburg who. when a cash
boy. day spoke somewhat grandly Of our
store The clerks made fun Of him until he felt
as though he had committed a misdemonnor. But
elderly business man standing near said: MY
lad. you quite right; always say "our store
and feel that you a part Of g. The success or
failure OF this house lies in degre on you. shout
ders.'
why is 1t that some clerks always have. Gus
toners about them waiting 20 be served? Always
you will find that such clerks meet their patrons
know their stock thoroushly. not being Obliged to
hunt for the article called FOR. ana VIII kno" al
the points about II.
COURTESY TO SHOPPERS
at is true that kind treatment rules in the realm
Of shopping. II clerk snaps up customers tho
customers will be very apt 10 answer back In the
way. 1t is much question OF give ana
take. II, the other hand. the clerk Is al
ways unruhled and pleasant she will surely win
her customers favor, and very likely retain them
for permanent patrons Afiabity often wins when
any amount of argument would lose the sale.
"A saleswoman with a pleasing address and bear
ing the ability control herself under any condi-
her business is a good candidate for promotion
BE anablc, willing. courteous ana pleasant
customers. We sometimes speak OF crank Gus.
toner; possib It was q cranky, salesman that
! ma IL bar * said IL
bargain but they also love willing. ohligng CLERK
THE SCIENCE OF SELLING.
study well the science Of selling Wait upon all
customers with equal promptness and politeness' be
the sale large or small. Don't De afraid To- show
goods II YOU do not make sale az first. you
may have furnished an flea for future purchase
Be wide awake and ambitious 10 make sales. but
never misrtprescnt an article in any way. Always
give sixteen ounces to the pound ana l9rtyIs ss
people important. They can add 10 or undo any
amount OF advertising Th"y can VT ulaly max
pleasant one. you constantly meeting refined
and educated people. and. Ike travel it Is good
instructor no modern store would think Of doing
,,sjrg and her. 10, ne cav consider the nrwspa-
pers the best and most reliable medium Tor brlus-
Ing the goods to the attention of the masses Hut
advertising merely introduces me goods 10 the puD-
lie. the saleswOman must DO the rest
Keep your eyes open. there are many useful
ideas TO be gained in that way. Many OF our most
use Of what they learn from ohservauon me aye
A T. Stewards capital WIS i'm his head. Nihout
his indomitabic ambition. genius for detail t3lrht
10 direct 10 organize uoursh and control the 3us-
ness ne created what good would money hayr
been? Stewart WAS not creature o. fortune. lie
had little money 10 start with. Tradition has Il
that he had less than go" %hem ne I banh; ",
gray matter that Providence gave him and made
the most Of II. , - ~
make = selection AZ q glance. while others require
more time and need explanations ana assistance