The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1899-04-16
Southern Kansas Business Men.

Not 10 advertise IS not Ia satisfy one
demand OF the public. When time seem
ed not 10 fly so fast and the humdrum Of
life was undisturbed the placid tradesman
was content 10 patiently await the com
ing of customers. and II they didn't come
it appeared to be no great matter, bat the
swish and the swirl Of modern life have
swept the ambitious merchant into the vor
tex Of the trade whirlpool. and have com
PEELED him to slash around FOR self-preser-
walton with the most effective means az
his command The best means be has 80
far found is extensive. continuous and ju-
dicious advertising in the columns Of q
widely read newspaper. That attracts.
persuades and finally compe.s the public
to inspect his wares and buy them.
The English are asgrieved by the ac-
ton OF the Khedive IN awarding 70 a
Philadelphia firm the contract 20 build Q
bridge across the Atbara river. IN Egypt
But the award viii be a good thing eli
around for the United States. The Dis
cussicns over II may properly be corsld-
cred as advertisements OF American inEe-
nuity ard enterprise. Herein is shown the
expedieucy of keeping before the public.
The incident furnishes a pointer for the
live merchant. The successful firm in this
instance viii as a result construct more
Z
nations IN the choice % mediums and
with q clever use OF words which esta5-
Hsh confidence advantage cannot faH 10
be derived from advertising. Courage,
wisdom and perseverance are requisite IN
order 20 succeed, but the adroi- ard ir-
telliEent brakeman usually possesscs
those qualities in fun measure.
Fifty years ago the heaveEt cannon
used IN the government service weighed
only five tons. and discharged "a sS-p0uri
projectile with q velocity ~ no feet per
second. i was a big gun iu those days.
but Il wouldn't Go row. a modern war
ship would not tremois under the shock
II ifs armor-p,sted side should be- ht by
a ss-pound ball When an -e3-Yogu1
missile from shore battery gun ri go
IONS weight whacks = batues1Ip III tse
ribs. however. the effect l. engheee.
Much the same result follows lu tarse
days from the light h-lag methods ct
advertising which wers p vogue Rrre--
ally until recent years. J. IS roe fha- gre
pubic 1linf has become ootuse thzt a Of
fe-eEt system has bad 20 be adopted, bat
s0 many mighty events happen daily t1at
ne merchant VINO does r0t Keep - q
regular broa5side q advart-sirE cannot
hope % attract attention hY mere ETosa-
dc and scattering fuss s5fs-
TIE pubHc lIkes . frd srEh. rrar7y
sayings n she a1~e~iiE.rz columns. ard
TIRE merchant zhc know a1w t1 ga. them
There may expect second reatirz 20 rs
a. nouucemFIt- Perhaps ir 1s sla- 2ttoa
over his success ard Influenced D. tAs
z4rzeo-sness and EsfnlEesH - as gsres.
10 may fzen drop iato 11a-lc sra "a
proceeding TAfcb might rot - approved
- rhe renowned Easfrs- Wf ier ~ asr
ard -1u wacre wise ard Wits Say s1Es ars
familiar 20 sil admirers ~ D.-zers- J.
was ;re elder ~. weller W-J sra<1aue 81
rzus5ouss Sauset. @-rirE enc fEsua-t
et~rsETIa ever are rc-s-1s t.r1 - Che EaI-
entire against az .Haarsr 70 isaE-8rr.
Bst = e. tines tss Fsecessfg- merchant
fael Inclined ~ gss r-1Rs.E E5F1s 81 gre
sss~r.rt.oa - rs warea hls eastez-c-s
w1 unserstard fhat go efrrzsatfe1s 30
r,e-r.it - Ez-h .naas genre g. fs-t 81
Wegsr. sznasT. saca-d as pfsus.t.-1 81 Fst
= Ell-r ese - = nlg3ern store 30 n gf Be-
essre-69t r. 70 atI7-sfr-T fssst--taat
f-s sesae "wsrgss RI use oee-as -
t-e merchant have Ere ga1s ae -zsE
krow hs= 20 advertise shsrs 1He