The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1899-11-17

turned to Philadelphia in 1926. Here he
settled as a printer, married and lived
for nearly thirty years before making
his first long sojourn abroad.
II was during these years that he dis
played those qualities and achieved
those results which have given him an
acknowledged place among the wisest
of mankind and the benefactors of the
race. In his business affairs ne was
shrewd and far-sighted and prospered,
first in the conduct of his printing Of
flee. then as editor and publisher of
the Pennsylvania Gazette. In the lat
ter he introduced the novel feature OF
advertisements, and so, as Parton says,
Originated the modern system of adj
vertising." While always thrifty, and
with a keen eye for the profit of an en-
terprise. he was never forgetful of the
higher utilities, and evidently valued
his personal successes for the Opportu-
mites they brought him to be useful to
others. The ruling motive of his life
was to benefit mankind. and to this
his efforts were chiefly directed.
AS. conspicuous illustration of this
should be mentioned his publication of
Poor Richards Almanac" This he
commenced in 1872 and continued for
about twenty-five years. The distin-
gushing feature of it was the collec-
tion of short. pithy maxims which each
number contained. and which were in
terded TO commend the hCImely virtues,
such as industry, tsobriety and economy.
\ few specimens will show their flavor
Tongue double brings trouble" He
that drinks fast pays SLOW. would
you live with ea5e. do what you
ought and not what you please" No
man yet was glorious who was not la
borious." Three may keep a secret If
two of them are dead Early to bed
and early to rise. make a man healthy,
wealthy and wise Diligence is the
mother of good luck God helps them
that help themselves" None breaches
better than the ant. and she says moth
ing" The nohlest question in the
world is. What good can ! do in it?'
20 lazy bones. Dost thou think God
would have given thee arms and legs
if he had not designed thou shouldst
use them2'' AN empty bag cannot
stand upright We'll done is twice
done" The sleeping fox catches no
poultry. Upi Up," Keep thou from the
opportunity. and God will keep thee
from the sim Beware OF little ex-
penses; small leak will sink a great
ship" Ills easier to prevent bad hab-
is than to break them" silks and sat
ms put out the kitchen fire" "A plow-
man on his legs is higher than a gem
tlemen on his knees Haste makes
waste" Virtue and trade are
philosophers stone that runs all it
touches into gold"
Concerning this famous almanac,
Morse. in his life of Franklin, says:
THE publication ranks as one of the
most influential in the world. Its pro-
verbal sentences, chiefly such as incul-
Gated industry and frugality as the
means of procuring wealth and there
by securing virtue were sown like seed
q "a
year after year, for a quarter of CEN
tury, into the houses of nearly every
shppkeeper, planter and farmer in the
American provinces. Its wit and hu-
NOR, its practical tone. its shrewd max
inns, its worldly honesty, its morality
ton. all chimed well with the national
character. 1t formulated in homelv
phrase and with droll illustration what
the colonists more vaguely knew. felt
and believed, upon thousand points
of life and conduct. In so doing it.
greatly trained and invigorated the
natural mental traits of the people.
Poor Richard was the revered and
popular schoolmaster of a young nation
during its period of tutelsge. His teach
ings are among the powerful forces
which have gone to shaping the habits
of Americans"
1t was not in the giving of good add
vice only that Franklin sought to bene-
mt his fellow men, for his busy brain
was ever suggesting practical devices
for increasing the comfort of life or
widening its outlook. One of mis- best
known Inventions was the stove which
bears his name, which was a great i'm
provemert on the open fireplace. On
this he refused to take out a patent.
considering that whatever advantage
might come to the public from its use
was only part recomperse for the many
benefits conferred by society upon
him. He devised and established the
first circulating library. He founded an
academy which later became the Uni
versity of Pennsylvania. He reorgan-
lied the fire department of Philadel-
phia. with the result that loss by fire
was greatly diminished. AS postmaster
he made the postoffice far more eff