CanÌƒon City record. [volume] (CanÌƒon City, Colo.) 1883-192?, 1899-12-21
TALKS ON ADVERTISING.
TALK II.


advertising y IN anything slse. A
business man doesn't keep his store
open one day in the week, Or one
week in the month, or three months
in the year. II hs advsrtises in such
. way, that Is the impression people
will get. It i continuousness that
has made each letter in the word
Royal" before the words Baking
Powder" worth over $4,000. 600.
The owner Of Royal Baking Powder
recently refused $4,000. 900 for his
business-a business built up and
fostsred by persistent advertising.
People are very fergetful. They
have to think pretty hard to remem-
ber the vice-presidential candidate of
two campaigns back. and yet he was
pretty well advertised at the time.
It has bsen truly said that the
time TO advertise i all the time. In
business there i no such thing as
standing still. A business man must
60 forward or he will fall back.
Even il you do just as much business
this year A. you did last, some other
fellow il doing more business and be
is getting ahead Of you.
Each yssr's effort should bs to
exceed last years sales. The only
sure way to do it is to advertise.
Advertise in busy times because the
iron must be struck while it is hot,
and advertise in dull times to heat
the iron.
1t can b done.
TALK III.
The first insertion Of IN advertise
ment very seldom pays. That i to
say-if you have never advertised
before in certain paper it will take
some little time for its readers to
get acquainted with you, and until
they do. don't expect much return.
There are occasional exceptions, Of
course, but they are few and far BE-
tween. 1t i . Systematic, persist
ent effort that pays in advertising q
in everything else- In taking med
icine the regularity Of the dose is
Utmost - inportass = ~ drsg
itself.
For that reason the columns Of the
offer tie very bsst me-
iium for business announcements.
For that reason. programs and vail
hangers and schemes of all sorts,
frcm an industrial write up Of the
town TO picture card, arc never
effective. 1t may be we'll enough to
indulge in = pretty novelty occasion
lily. II you are using all the space
rou need in the papers.
have besn . publisher Of pro-
zrammes and Of other ''schemes--
have advertised in them. and in my |
whole experience on both sidss Of |
he fence have never heard Of or
known Of = single advertisement in . |
medium % Of that kind that paid.
The local newspaper goes into the |
house bristling with intelligence, |
,rimful Of the news of the world, |
with the daily doings Of the |
community. II its advertisers are
wake 70 their opportunities it con-
aims business news of value to every |
,eader. for It pays to read adver-
'issments. Advertisements are be-
coming more truthful every day.
Business men know that their news |
must b true. or 1t will fail-they re-
member the story Of the boy and the |
wolf. l think it 10 safe to say that
my woman who makes q business Of |
reading business news -ads-will in
crease the buying power Of her hus-
bands dollars - much - twenty-five
per cent. am not sure but that
he percentage is even greater at my
house.
--------~->s>-------
State Teachers Meet.
The official program Of the Colo