The Worcester spy. [volume] (Worcester, Mass.) 1898-1904, 1899-04-12
Lowell
""biarnond>9
Bicycles
A Word about
Bicycles in General
and the
Lowell Diamond"
in particular.

In January, 1897, we began the
manufacture of bicycles in our own
factory at South Portland, Maine.
Before that time we had had our
bicycles made for us by different
manufacturers, with varying sue
cess-good, bad and Indifferent. g
We determined then to manufac-
ture the best bicycle in the world,
let it cost what it would, and our
instructions to our factory superin-
tendent were: "Turn out as many
as you can, but every one must be
perfect, a gem of the first water"
We got but a few at first, but these
few were right. Every month since
then the supply has been getting
bigger and better, improvements
have been made all along the line,
until to-day we feel justified in
making this claim for the Lowell
Diamond: The best bicycle ever
made in this or any other country.
We are aware this is good sized
statement, but we can prove every
word of it, and all we ask is your
careful and thorough examination.
Mechanically perfect, they are
fast, easy running, and the strong
est bicycle yet produced. Q Every
point is a good point. The follow
ing are few to which we would
particularly call your attention:
The Lowell triple arch fork crown
is strong and attractive feature;
the Lowell flush taper joints are
made light, and give the frame a
strong and handsome appearance;
Lowell interchangeable chain, so
constructed as to prevent irregular
stretch, friction and rattle; divided
crank axle, which will permit the
removal of bearings for cleaning
and not change the adjustment.
There are many other important
features which will prove as valu-
able to the rider as to the dealer.
This year will see many cheap
bicycles on the market. 1t seems
to be the policy of many manufac-
turers to make anything to sell at
a fixed price. On the contrary, it
is our policy to make the best bicy
Gle in the world, and sell it at the
smallest living profit. A firstclass
bicycle cannot be made and sold
for less than $4,000. If you buy a
cheaper wheel you are buying an
inferior article. We have had our
experience in cheap bicycles, and
we are free to confess it has been
hard and unsatisfactory one, and
very expensive. Hereafter we shall
sell nothing but the best; that is,
nothing but the Lowell Diamond"
From the thousands of Lowell
diamonds" sold in 1898 we hear
nothing but praise, with one excep-
ton, that is, the tires. These we
had made especially for us, and we
thought we were getting a first
class article, but we didn't. 6
This year the fault will be right
ed, as you can see from the list of
tires we offer you Goodrich, M. &
W, Dunlop and Conqueror). We
shall not make chainless bicycles,
as we do not believe in them. We
give you facts, not fads.
Our Lowell "Diamond" Bicycle
at $4,000 is the best bicycle in the
world "a better one cannot be
made at any price. There are al
ways a few of our customers, how
ever, who wish a lighter wheel for
faster riding. For these we offer a
model at $4,000. This, for fast
work, cannot be surpassed. We
shall also make this model in
ladies' wheel, which will be some
thing entirely new and novel.
We respectfully ask your inspec-
ton of the 1899 line of Lowell
Diamonds"