The Abbeville press and banner. [volume] (Abbeville, S.C.) 1869-1924, 1899-05-24
FURNITURE ADS.
Some Talk About Promising Plans
for Publicity.

Furniture and the other items OF merchan-
disc found In furniture stores Ia as rule soltl
at good profit. EspecialIy is this true with
houses that sell on the installment plan, the
profit sometimes being In truth, enormous.
Where goods will admit Of large profit, q
large per cent can reasonably be spent for
advertising, and in 80 doing, the volume of
business Will be increased TO such an extent
that after considering the cost OF advertising
the net profits will be far above the average.
The majority OF large furniture stores carry a
large variety Of household sundries, and these
sundry articles take up large portion of the
advertisements OF furniture stores, making
them very much resemble the, department
store advertisements.
advertising do not believe to be good, and I
believe better results would be obtained If
each line OF goods were advertised separate
ly. Ifthere is any line OF business where the
the furniture business. and II I were advertis
ing furniture store. would adhere strictly
TO the zone thing alta time" idea. For In
would divide that column into three separate a
ads. l would advertise bedroom suites In
one, sideboards In another, and sundries, In
the other space, even If all three OF the ads.
appeared on the put would
would continue this method right alo e, I'D
whenever I Increased my advertis ce,
would increase the number OF ad ing
of just one thing in each space, that Ia, pl.. :
nently. There is no objection to calling at
tention to some other items at the bottom of
the text matter but In such q way as not to
interfere with the effectiveness Of the main
portion OF the ad.
believe that In a city OF any considerable
size. every day In the week, there are a hun
dred persons thinking of buying a suite of
furniture, or sideboard, or parlor set. or
some other piece or set OF furniture; and II
you will place that particular piece promi-
nently before them in newspaper ad., they
will be very apt 10 see IL, because they are
thinking about that very thing. II man
wrpted to buy horse, there is no ad. heading
that would catch the eye 80 quickly as "A
Gnod Horse For Sale," and this idea will hold
good in advertising anything under the sun.
The people that you want To read your ads.
are the ones that want to or have to buy the
goods you are advertising. and the surest
way to attract their attention is to make the
article SO prominent in the ad. that IL will
"hello" at them, so TO speak. There Is anoth-
or advantage. In the lone thing at time"
advertising, that is ofgreat value, and that Is
you have more space and better opportuni.
~ to give good and accurate description OF
the thing advertised. The nearer you can
come to showing and saying In an advertise
ment what the article advertised is, the near
er you are to making a sale. and when de.
scriptions are cut short In order to save
advertising space, II Ia done at the cost OF ad
effectiveness. Saying "a good sideboard for
sI0," is not sufficient information for buyer.
They want to know more about 1t than that
There are great many different styles OF side
boards, so 1t Is necessary to say how high II
Ia. how wide 1t Is, how many drawers. and
give Just as good a description OF 1t as you
can. The purchaser wants TO know, all OF
these things and lie would like 10 know II
before he goes to your store. 1t Is accurate
descriptions Of goods advertised that nine
times out Of ten bring people TO your store.
would like TO see some real firstclass furni.
ture store advertising. ! have seen very
little Of 1t. Chas A. Voolfolk.
Louisville, Ky.