Twice-a-week plain dealer. (Cresco, Howard County, Iowa) 1895-1913, 1899-02-17
Some Advertising Facts.

The advertising rates for the Deco
rah Republican are 80 cents for one
inch one week; so cents for two weeks:
rs cents for four weeks, and ST for six
weeks. And thus the Republican
stands at the front in Iowa Journal.
ism and is credit to the city whose
name it bears Yet we know of pub.
fishers who think to thrive on the flat
rate of to 10 cents perinch per week
and blame everybody but themselves
when they fail to make both ends
mset!-West Union Gazette.
And yet fiat rate of ten cents for
each 1000 circulation is not as cheap
as our figures. For SIX weeks ST. rep
resents only 16s cents an inch per
week. AT the flat rate'' quoted the
price for our circulation would be 10
cents. For the year CSC for So inser-
tions) the price falls to less than 10
cents per inc' .-Decorah Republican
At these rates based upon circula-
ton, the PLAIN DEALRR should have
174 cents an inch for advertising space
though its rate is 10 cents an inch.
The Times should have rate of 174
cents an inch, and yet advertisers in
the city tell us they get advertising
With it at cents an inch. The Re-
publican should have from s to 10
cents an inch based upon circulate on
but 1t accepts advertising at less rates
than does the Times. The other two
papers Of the county ought to gst not
less than 10 cents an inch for each
time an advertise ment is inserted
Our Republican neighbors to indulge
grudge against each other have
sought work at but fraction of its
value, the Republican taking city
printing at less than the cost of type
setting. Patent medicine advertisers
pay US more than double the price
either OF them charge for advertising,
where the composition costs one-half
the price they get. The PLAIN DEAL
ER is not competing for work atthese
rates or at rates that pay less than
the cost of the work. 1t prefers plate
matter and patent medicine adver-
tisement to such rates.
The cost of page advertisement
in the PLAIN DEALER at 10 cents an
inch would be $16.10, which is none
too much, but some of our merchants
seem to think $40 page is bordering
upon robbery. Any issue of the PLAIN
DEALER costs $40. The entire paper
surrendered to advertisers at 10 cents
an inch would barely pay the cost of
publishing the paper for a week.
But not more than one half the space
of paper can be devoted to adver-
tisers, and usually much less. If one
half of it pays but $40, half the cost
of the issue, while at 10 cents an inch
it would pay 1920. There is not a
newspaper in the county that should
accept less than 10 cents an inch for
each inch of space used by advertis.
ers. No class of men d d.vote more
hours to their work and none SO poor
ly paid, and none that do more to
build up their town and county than
its newspaper men. They are expect
ed to publish two or three dollars
worth of notices of a show or church
festival and accept therefor ticket,
the price of which would be 25 cents
and go In as dead head.
The remedy for this conditioe is
with the press itself The public puts
no higher estimate upon an individu-
al than he puts upon himself. And if
a publisher, and he puts a low esti-
mate upon the value of advertising
space in his sheet, the public will not
dissent therefrom. Aud the publisher
who places the value OF space in his
sheet at less than cost, not only in
jures himself and his business, but al
SO Injuries all others of the profession.
Or. Bulls Cough Syrup is pleas
ant to take; it tastes good; children