The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1899-01-13
THE HERALD's PREMIUM LIST.


On the second page of this paper
will be found an interesting an
nouncement to our subscribers and
to the public generally. 1t will GER
tainly entertain you, possibly pay
you to read it.
When you have read it, you will
ask yourself the question, "How can
they afford it?"
We will answer that one question
for you. by losing money"
In that announcement we propose
to giUe our present subscribers who
will promptly renew, their choice of
certain periodicals. Every time a
subscriber accepts that proposition
he gets something for nothing, and
we lose the cost of the article. And
yet we would be glad if every sub
scriber on our list who intends to
pay for his paper, would accept that
offer at our expense.
Why? Simply because we are
tired of the credit system. That is
one reason. Another is, we had
rather lose money on the friends
who pay us, than on the dead beats
who don't.
The HERALD loses several hum
dred dollars year by men and wo-
men who read the paper on credit,
and when the year is out and they
are dunned, get mad and quit and
never pay. Instead of losing this
several hundred dollars on the class
who don't pay, we prefer to give it
to those who do.
That is how we can afford it.
Following this gift offer to sub
SCliuolS, 10 q Ploulluil OlACI w dbchIo
or canvassers. On every watch,
Bible or dictionary disposed of in
this way, we lose money. But for
the reasons named above we have
made these exceptionally liberal in
ducements to agents-(expecting to
lose money, hoping to lose money!
just to see if the people can be in
duced to get on cash basis. 1t is
not the cash We are needing so
badly, but it is the expense and
bother of the credit system we are
trying to get rid of. And our idea is
and our proposition is to get rid of it
at oar expense; studying the inter
est of our subscribers quite as much
as our own.
Where so little is involved as one
dollar a year, the credit system is
all habit. Any man or woman
who is able to pay at all, with lit.
tie effort can pay at the beginning
of the year as we'll as at the close.
And yet we sometimes have to waste
six, eight or ten cents in postage
stamps, to say nothing of the time
and material employed, to induce
men who are worth ten, twenty,
thirty or forty thousand dollars, to
pay us 81. We are tired of the vex.
alton and worry of that. We had
rather give that six, eight or ten
cents wasted in postage, towards
purchasing bonus for the poor
man or woman who pays in advance.
These are some Of the reasons why
we can afford it. Other reasons are
that we expect thereby to retain all
our present subscribers, and to add
several hundred new names to our
list. We expect in that way to off
set in measure, though not in full
the loss we would otherwise sustain
The field is an open one. The pre-
miums are on exhibit at the HER
AID office. They are valuable, USE
full, helpful, and guaranteed to be az
advertised. Any boy or girl, man
or woman, who wants watch, a
Bible or a dictionary, can get one by
putting in a little extra work and
hustle during the leisure hours of a
few days.
This offer, as the announcement
says, is good only until withdrawn
How long we can afford 10 lose
money, we cannot exactly tell. 1t
may be more expensive plan than
we think, and we may have to take
,rok.rp Tho ofFar NAV hold rood