The sun. [volume] (New York [N.Y.]) 1833-1916, 1899-01-15

| ullIth VIC hDlOliN VI nIANo W wv Nuhbn III NhNh
publication. This woman .is no busler, per-
haps, and no more successful than Miss Helen
mSnseer for 9 tbs IsrSes WIZ depsrtment store in
that part OF the state. Miss Hcllister's record
Is an Interesting one, since she was brought
business. She was a teacher OF higher mathe-
MATES in a. school near New York city. She
titing work. for while connected with. the
school she prepared oil Its catalogues ana CIR
sSl1rs and wrote ss Sr col notices toHS e. Tor p yss6bieoG Is
now, for her firm advertisss not only in all the
twcntyefSee weekly or daily country papers,
besides giving publicity to its wares through
booklets. catalogues, mail order circulars and
II must not be supposed that, women, know
how, 70 advertise, dry goods alone. Miss j.
Reid has entire charge OF the advertising de-
nartment of a well.known publishing house
She Just happened into this line, as. she puts II.
and is somewhat averse to talking about 1t.
II must be remembered that the interviewer
ne!fG Sra mfr Hg took ey GS ehsrSe Of Tf tSe a shS rii'Ga;
business here" she hogan, and have been In
i only about three years. Before that l Iva, WAS
time the work in that DEPARTMENT, was, con-
fined to college work. kent in touch with col
spondence and circulars. For example. when
a book was about to be issued on some special
spafestst say Of h hisiGy; | kew SeFFFef 70 Ss ip Eife cd
and in this way kept In touch with them. A
few years ago we extended ouI, educational
work. taking up school books, The work. inn
mediately grew so large l told the. head OF the
firm that he had better put u man in charge OF
the educational department. He demurred at
not be equal to the strain and That the men
y Ts,f t5nMst s ont to t wonid all no oyer se t Ril, iosn t9 - 20
ceive their orders from. and make their re-
ports to a woman when they knew more about
had to leave awhile on my own account. and 9
man was put in my place. This, gave the head
gument. and when 1 cnnie back was put in the
advertising department, AZ first only sent
out circulars Of special books TO sneclaIists
ally l took charge of all the advertising"
w. no : sm ySH y ylito and place ali the rrm's adj
Yes, under the direction OF the hsad, Of the
firm. | never do anything without his ap;,
s sPoSai them w ta b f11 o. 10 me s. a1Xert'f Ina he a aHa
knows lust where and when they are TO APP
near. Frequently he makes suggestions,
myself hampered by my sex. l mean sim
ply this: In that DEPARTMENT 1t is absolutely
publishers to see what they are doing. When
Iddot this it was Miss Reid otnkea chair and
M, visits always ended in a social call.the ones
visited meanwhile wondering what on. earth l
was up to and what | was trying 70 find out.
That's not so with a man, He can drop IN.
stand around, chat with this. that and the
other. one. and find out what he wants to know
in n few minutes. Now. as far az the, nd. work
goes, a woman is at no such disadrsntage,
though Of, course l often ~ on: and make
What do YOU consider the greatest essen
are conceTned?", asked the iintervicweE
Accuracy, discretion and n sense OF form
| and proportion was the prompt reply. Ono
small mistake can spoil the entire effect OF AN
2dvcrtisemcnt and a woman. or a man either;
this noint of accuracy. BY discretion. mean
care in the wording and ARRANGEMENT of ones
headline. very attractive and then giving the.
text Of the subject in one or two Ines. II
| III is n book which one wishes to bring into pub:
! llcity. / know this method does more good
than any amount of praise for the book. Peo-
ple do not wish to read book reviews IN adver-
Using columns. 4 sense of form and proper
ton is absolutely essential. as every woman
in this business will tell you. The same ad-
one may be arranged SO as to attract every
one. while the other will fail to catch an eye.
Pr4per tgpes must be chosen to produce the
Must one have much knowledge about the
different kinds Of type to produce effective ad-
NO" said Miss Reid. Accurate knowledge
OF three or four Of the best kinds of type Is all
that is necessary. Generally space is so lin
tied that the use OF too many. tyres makes nm
ad. look splotchy-th4 is the only word thaf
e eHr dissnsi i; To e. sSin SHG Ike to a tive Rain gq iieId al a
fine one for woman from avery Wow point. Her
Inferior physical strength does not, count
protected one and the bay very good"
The Misses Comstock, who have an office IN
| fltn avenue, UtNI1Ie Int1lttINtS tACluflNtl1
70 securing and writing religious notices, and
they have cOrnered the market. SO To speak, In
their special line, when asked how they
TO tell that would be to give away our meth.
cd. We believe that when one Is successful
one should tell how success has been attained
for the announcement Of others. and II neo-
! pie would adopt OR method and really follow
Il we would not mind. But we do object to
those engaged in the same business, saying
! that they employ our method, when they use
quite another. Now, we would never say 10 q
minister, Give me your church notices, and
I'll give you a puff That is dreadful. and no
wonder so few people succeed in our line
when they make such propositions TO minis
ters OF the Gospel,
You get hundreds Of church notices into
Yes" answered Miss Comstock., and we
succeed in doing that because our hearts are
in the church. We love every phase, and branch
Of church work. and our most vital interest
is in that and not merely in making money.
WORK. and It was in that Very way we began to
solicit and write, church notices and religious
advertisements
ADVERTISING department Of a big retail dry
goods store. well known on account OF It's bar
No business in the world would suit me hall
so well. | write all OF the nrm's advertise;
ments. see all agents anb solicit9rs, make az
then when the advertisements appear Is my
duty to see that our promises are carried out;
ANYTHING Is advertised unless We have that ar
ticle in stock. and rather than not comply lit.
! orally with my advertisements ] insist that
the house shal! sell things at q loss occa-
the sionaliy. Then. too, ] attend 10 having
windows dressed in harmony with our nd
vertisements andthere is not one feature OF the
work in which I'm not intensely interested"
st. Louis has one woman who Is conspicu-
Gus in this business. She is Mrs. ORR who
used to solicit adyertisements Ior, a period;
cal there. Mrs. .Orlr did not c6ntlne herself
70 her native, city. but frequently came 70
New York and always met with success. She
made so much money in a few years that she
was able % buy the magazine: upon which she
was employed. aud also n fine building In
which il is published. However. her interest
in her work was such that she continues 10 10
, this day. and she, like every other woman en-
gngel in any branch OF the business, thinks
there is nothing qui'e equal to II
Not only those women who talk and write
hut also those who draw may find profitable
employment in adyertisem"nts, Compare
tlyrly few women artists have taken advan-
tage Of the opportunities oren to them in this
commercial art. Perhaps they. think II ie a
/ cheap sOrt.of artistic work. or 1t may be that
they are Ignorant Of the fact that the chances
for money making in illustrating street err
and magazine advertisements. catalogues ana
! booklets are phenomenal from the feminine
Viewpoint. Frequently a young woman art
student, seeing the chance TO make some
( ready money. takes to illustrating adyer-