Evening journal., 1899-07-17
NEw MErHops In ApvERrIsINn.

-''@N N'H AAORo IN ADN HN iSlNt.
Railway companies are adopting
new and unique methods of advertis-
ing, as is demonstrated by the pubI-
cation in the Four Track Series of the
New York Central Road, Of what is
now becoming widely known and
somewhat famous, "A Message to
Garcia" by Elbert Hubbard of the
Phillistine Magazine, which itself is a
peculiaE and interesting publication as
relating to magazines OF the present
day.
This article is attracting widespread
attention, and has been answered by
a writer In THE Mirror" published
at st. Louis, under date OF June Is.
1899, entitled "A Message to Hub
bard which gives the other side of
the American employe.
The Southern Railway, the leading
Southern system. spreading from
Washington TO the Mississippi river
and gridironing the South. and the
only line to "The Land OF the sky
section Of western North Carolina. has
also issued a publication out OF the
ordinary in the shape OF an attrac-
tive booklet entitled "a Night on
Mount MITCHELL by Henry Litchfeld
West, one OF the leading editorial and
political writer's OF the Washington
Post, a paper widely and favorablv
known for the ability displayed in its
editorial and political columns. This
story is n description OF an ascension
TO the very top OF Mount Mitchell
which Is the highest mountain peak
east OF the Rocky Mountains. and ao-
feet higher than Mount Washington.
upon which has been erected a monu-
ment to Professor Mitchell. after
whom the mountain Is named.
The story is replete with interest.
and thrilling In detailing a trim which
may be taken by any traveller for
health. or pleasure and reminds one
OF Ialmadges description of Look
out Mountain, where he stood upon
its heights and delivered the follow
ing Grafton, which is reproduced for
its graphic description OF a location
famous In American history:
The carriage wound its way uD. M
up. Standing there on the tip-top
rock, | saw five states Of the Union.
Scenes stupendous and overwhelming.
One almost is disposed TO take of his
nat IN the presence of what seems to
be the grandest prospect o. this CON
tnent There is Missionary Ridge.
the beach against which the red bill
lows of Federal and Confederate cour-
age surged and broke. There are the
Blue Mountains of North and South
Carolina. Wish strain of vision. there
Is Kentucky, there is Virginia. At
our feet, Chattanooga and Chicka-
mauga, the pronunciation of which
proper names will thrill ages TO come
with thoughts OF valor and despera-
ton and agony. Looking each vav
and any way, from the TOP of that
mountain, earthworks. carthworks-
the beautiful Tennessee winding
.hiou8h the valley, curling and coil
ing around, making letter IS" after
), as If that letter stood for shame.
that brothers should have gone into
massacre with each other. while God
and nations looked on. / have stood
on Mount Washington, and on the
Sierra Nevadas, amf on the Alps. but
never saw so far as from the TOP Of
Lookout Mountain"
Copies Of this booklet and other in
| Nc'NotAc PupAVdliuhh On ine Lana
OF the Sky section and Lookout
Mountain may be obtained from Mr..
w. A. Turk. general passenger agent
Southern Railway, Washington, d.
C., or Charles L. Hopkins, district
passenger agent, Southern Railway.
No S2S Chestnut street, Philadelphia.
Pa.