The Mount Holly news. [volume] (Mount Holly, Burlington Co., N.J.) 1891-1942, 1899-07-25
John Wanamaker.
New Methods in Advertising.

Railway companies are adopting new
and unique methods of advertising as is
demonstrated by the publication in the
-Four Track Series of the New York Cen
trail Road, of what is now becoming wide
ly known and somewhat famous, "a mes
sage to Garcia by Ebert Hubbard, of
the Phillistine Magazine, which itself is a
peculiar and interesting publication as re-
lating to magazines of the present day.
This article is attracting widespread at
tention, and has been answered by writer
in The Mirror, published at St. Louis, I'M
der date of June IS, 1899 entitled "a Mes
sage to Hubbard" which gives the other
side of the American employee.
The Southern Railway, the leading
Southern system, spreading from Wash
ington to the Mississippi River, and grid
ironing the South, and the only line to
THE Land of the sky section of western
North Carolina. has also issued a publica-
ton out of the ordinary, in the shape of
an attractive booklet entitled "a Night on
Mount MITCHELL" by Henry Litchfeld
West, one of the leading editorial and po-
litical writers of the Washington Post, a
paper widely and favorably known for the
ability displayed in IFS editorial and politi-
cal columns. This story is a description
of an ascension to the very top of Mount
Mitchell, which is the highest mountain
peak east of the Rocky Mountains, and
400 feet higher than Mount Washington,
upon which has been erected monument
to Professor Mitchell, after whom the
mountain is named.
The story is replete with interest, and
thrilling in detailing trip which may be
taken by any traveller for health or pleas
ure, and reminds one of Talmage's de-
scription of Lookout Mountain, when he
stood upon its heights and delivered the
following Grafton, which is reproduced for
its graphic description of a location IA
nous in American history:
''The carriage wound its way up, up,
up. Standing there on the tip-top rock,
| saw five States of the Union. Scenes
stupendous and overwhelming. One al
most is disposed to take off his hat in the
presence of what seems to be the grandest
prospect of this continent. There is Mis-
sionary Ridge, the beach against which
the red pillows of Federal and Confederate
courage surged and broke. There are the
blue mountains of North and South Caro-
lima. With strain of vision, there is Ken
lucky, there is Virginia. At our feet,
Chattanooga and Chickamauga, the pro-
nunciation of which proper names will
thrill ages to come with thoughts of valor
and desperation and agony. Looking
each way, and any way, from the top Of
that mountain, earthworks, earthworks-
the beautiful Tennessee winding through
the valley, curling and coiling around,
making letter rs" after letter 49," as if
that letter stood for shame, that brothers
should have gone into massacre with each
other, while God and nations looked on.
have stood on Mount Washington, and
on the Sierra Nevadas, and on the Alps.
but never saw so far as from the top of
Lookout Mountain
Copies of this booklet and other inter
esting publications on 'The Land of the
sky section and Lookout Mountain"
may be obtained from Mr.. W. A. Turk,
General Passenger Agent, Southern Rail
way, Washington, D.. c.; or Chas. L.
Hopkins, District Passenger Agent South
ern Railway, 8a8 Chestnut street, Phila-
delphia, Pa.