davidaulloa/AmericanStories huggingface dataset:
The Mankato free press. [volume] (Mankato, Blue Earth County, Minn.) 1879-1924, 1899-05-26
4 GREAT SUCCESS.
UNEEDA THE GREATEST Sue
CESS Up THE YEAR.
A Line OF Advertising Shrewdly
Planned and Successfully Carried
Out--Ayer s Sons Judicious Work
Result in Immense SaIes--News-
paper Advertising the Principal

One of the most remarkable and
quickest of returns from advertising is
afforded in the case of the Uneeda
Biscuit manufactured by the National
Biscuit Company, the advertising of
which was in the hands of N. w. Aver
& Son, of Philadelphia.
Early last fall the manufacturers
arranged with Aver & Son to place
about 500, 900 in advertising. it being
stipulated that publicity should not
begin until the new year. This was
done in order that the agency might
have ample time for preparing the ad-
vel Using matter, as we'll as to place
judiciously the same, and also to enable
the manufacturers to get ready to fill
orders.
The first advertisements covering
Chicago and the Northwest appeared
January 9th. The first advertisements
appeared in New York papers March
9th In this incredibly short time
orders for the biscuits have come in so
rapidly that ten days ago the company
was behind 4S0 600 packages on it's New
York business alone. The company
has been compiled to temporarily sus-
pend it's advertising and to refuse posi-
lively to take any business outside of
the advertised territory until after it
gets up with its work
Reasons for this extraordinary result
may be seen in part. In the first place
the biscuit was better than other goods
selling for the same money 1t is put
up in an attractive and unique air
tight package. Good goods are pre-
requisite to success of this kind
Then Aver & Son did their part of
the work admirably, They selected
newspapers which their past expert
ence told them would be likely to bring
good results Ordinarily plays upon
words are not found profitable in ad-
yertising, but "Uneeda" broke this
rule all to pieces. Large space was
taken and few words were employed.
The type was plain and easily read
The effect was immediate.
In addition to newspapers, posters
and billboards were employed. but the
words upon them were duplicates of
those contained in the newspaper ad-
vertising.
The success of the work is something
epochal in advertising. 1t has been
conceded that large results come only
of time and persistence. In this case
there was no waiting and the results
have been overwhelming in their mag
nitude. Newspaper Maker, April 6,
1899.
The Mankato free press. [volume] (Mankato, Blue Earth County, Minn.) 1879-1924, 1899-05-26

Amboy Herald: The M E church
people of this place are circulating
subscription list for the purpose of
raising funds to erect a new church
edifce. They are of the opinion that
the present building does not offer
the advantages desired and they want
to build one that will be credit to the
town. The committee is meeting with
good success, $3.50 having already
been subscribed toward the fund. The
present plans are to build a frame
structure, thu'I4n if certain amount
of money can ~ raised, either a stone
or brick tempe will be built.
State Supt Lewis believes that aid
for independent schools will not be
available this year
The Mankato free press. [volume] (Mankato, Blue Earth County, Minn.) 1879-1924, 1899-05-26
POSTPONED.
Electric Franchise is Not Yet
Granted.
County Board Desires to Limi: the Time
For the Construction and Opera.
ton of the Road,

The evening session of the county
board Thursday was not productive of
results so far as the granting of fran.
chise to the Mankato Electric Street
Railway, Lighting and Power Co. to
use the public highways for electric
lines to Madison Lake and Alma City
is concerned. The company's rer
sentatives were present, as
County Attorney Hughec
visor of the board wv
The board + .Sos Pc u1d not
provide for h, >NW,ol al meeting
for considering latter further, so
it will go over until the next regular
meeting, unless special session should
be called before that time One will
probably be called soon. The board
desires to investigate the matter
thoroughly before voting away rights
on the roads. The matter is a new one
to both the board and county attorney,
who had not had previous notice that
it was to come up, and they desire time to
consider it. In case everything seems to
be satisfactory, the board will favor the
project, as it seems to be the desire of
the farmers living along the proposed
routes that the franchise be granted.
| The board desires that work shall be-
gin soon on the plant, and not be de-
layed for several years. 1t would like
to have half or third of the work done
within six months, as an evidence of
good faith, and would like to limit the
time for the completion of the line to
st. Clair to one year, to Alma City to
two years, and to Madison Lake to
eighteen months. The board ais de-
sires that the franchise shall require
cars to be operated continuously, and
in case of failure to do this that the
| franchise shall be forfeited so far as it
covers the branch upon which the
failure occurs. 1t is desired that both
passenger and freight cars be operated
The last legislature passed several
laws relating to electric railway fran
chises on public highways, to meet the
case of the extension of the st. Paul
system to Saltwater, and these laws are
general for the state. One provision
allows the granting of franchises for
any number of years up to twenty-five.
The Mankato free press. [volume] (Mankato, Blue Earth County, Minn.) 1879-1924, 1899-05-26
TIN WARE FOUND.
1t Was Hidden Away Under a TrestIe
and Was Probably Stolen.

While playing under the Omaha
trestle over "A" street, the Abbott
boys on Wednesday found a quantity
of new tin ware in gunny sack hidden
away. The sack contained two tea
kettles, two coffee pots, two dippers
and eight nutmeg graters. The police
were informed of the find today, but
have been unable to find any dealers
who have missed the goods The
Abbott boys hold the articles in their
possession until an owner appears
There is little doubt but that the tin
ware was stolen and hidden under the
trestle by the thief until such time as
he could safely dispose of them or leave
the city.
The Mankato free press. [volume] (Mankato, Blue Earth County, Minn.) 1879-1924, 1899-05-26
The Heritage of Dewey's Descendants.

The document which the President
of the United States recently framed,
making Commodore Dewey an Admiral
will be highly priced by his descend
ants. 1t will be passed down from
generation to generation. 1t will be-
come as famous and as valuable as the
great stomach remedy, Hostetters
Stomach Bitters, which guarantees
health to all users, which may be passed
on from generation to generation. AS
a flesh builder, nerye tonic, blood
purifier and appetizer, it is simply
wonderful. If you feel tired in the
morning, if there's bad taste in your
mouth, try Hostetter's Stomach Bitters.
Be you man or woman, be your ailment
constipation, indigestion, inactive liver
or kidneys, the Bitters will cure you,
All druggists sell it.
The Mankato free press. [volume] (Mankato, Blue Earth County, Minn.) 1879-1924, 1899-05-26
DEATH OF MISS WEBSTER.

Miss Mary ]. Webster, daughter of
Mr.. and Mrs. Gilbert Webster, of West
Mankato, died at 2:15 o'clock Friday
at St. Joseph's hospital. The
funeral occurred from the Baptist
church at two o'clock Sunday after
noon, and the interment was made
at Glenwood cemetery.
The Mankato free press. [volume] (Mankato, Blue Earth County, Minn.) 1879-1924, 1899-05-26

The party given Thursday by Man
kato lodge No Sc, Knights of Pythias,
was not as largely attended as usual
but was very pleasant affair Cards
and dancing were INDUCED in and when
the time for refreshments came baskets
were brought out and a sort of picnic
meal served, which all greatly enjoyed.
The Mankato free press. [volume] (Mankato, Blue Earth County, Minn.) 1879-1924, 1899-05-26

The junior class of the high school
gave a reception Friday night to the
senior class, members of the faculty
and school board, at the high school
building.
The Mankato free press. [volume] (Mankato, Blue Earth County, Minn.) 1879-1924, 1899-05-26
REAL ESTATE TRANSFERS.

The following warranty deeds were
filed today:
G. F. Force to Nettie E. Doty, lots
one and two, block one, Grannis add
ton, Vernon Center, for 800.
AndrewF. Ruder to Catharine Ruder,
north 81 acres of west 90 acres of set,
sec. one, Mcpherson, for 81, 900.
Louis orlando expects to go to San
dow, British Columbia, in July, where
he is interested with his brother,
Mitch, in some paying mining property.
The claims are being worked and pro-
duce gold, silver and lead.
Chas. w. Mead, of Minnesota Lake,
was guest at the Clifton House Friday
night.
The San Francisco call., 1899-07-30

MISS M, Mt View-Your nature is
thoroughly practical and calculating. You
are apt to be strictly Just and no more
in your business affairs. You have plenty
of go ahead spirit, and prefer to take the
lead in all important matters in your
household affairs. You will have very
eventful career.
MARION CULVER, City-,your hand
which, uncurbed, will not bring happiness
to either yourself or others. You have
great mental activity. but as a general
full in your choice of a husband or your
married life will be brief.
BLANCHE L., San Rafael-Yours Is the
hand of a happy woman, well content
with your lot In life. You have few in
terests outside of your family circle, and
you meet. You will make one marriage
and have three children
MISS NJ. STONE, San Jose--Your nature
is so intense that you miss the finer
touches in life. You are jealous of those
you love and do not credit people with
sea voyage before very long.
LITTLE AGNES-This little miss will
be very Purftanical in her ideas of life
and will not allow sentimentality TO gov
ern her actions. She will marry well at
q and will go abroad after her marriage
a level headed, sensible man, but one who
has not had things as pleasant as they
might have been Your financial affairs
have not been entirely satisfactory, but
you will have better luck next year. You
will marry once.
MRS. p. P. WREN-You do not make
the most of your life. as you allow trifles
TO worry and disturb you, causing your
self and others discomfort. You are en-
ergetic and willing to do what is right
The San Francisco call., 1899-07-30

but ike Martha Of old, you are careful
and troubled about many things:
MISS HOPE LA CHAPELL, stockton
It is difficult for you to place your alIec-
tions as you are hard to please. Your love
affairs will always be more or less as
sponsibilities and would find domestic lie
burdensome. So,
MISS FAY BELMONT-Thi person will
experience many changes In life, but will
always have plenty of friends and Will
marry twice. You allow the emouons TO
rule rather too much. You Will trayel ex-
tensively and make home in several diff
ferent places.
LADY MAUDE, Stockton-You will
make a change in location which will be
of decided advantage to you; You nave
plenty of enterprise and ambition ana a
talent for mimicry and would succeed In
dramatic work. You have very artistic
temperament.
You have never had health that you could
depend upon and have had two severe ILL
nesses in the past. You have nature
greatly dependent upon loving attentions.
The early part of your life shows several
severe disappointments, but the future
looks bright.
timent to interfere with sense. Your head
will always rule your emotions. Your
lines do not show a very strong conStftu-
ton, but with your intense ambition you
will overcome all obstacles. Your nature
is quite Puritanical.
MISS CAB G. V,-Your nature Is force
full. You are inclined to want your own
way under all circumstances. Do not
allow yourself to worry over your dis
appointments. There are good financial
prospects for you between 40 and so.
MAY H., Mission Street-Your nature is
The San Francisco call., 1899-07-30

will have to exercise your usual economy:
You have an abundance of courage and
will make the most of your life.
w S. s.. Fresno-You are person to
go to extremes in all you do. You like
to investigate every new system; are
gered but quickly over it, and are gen
erous in all your thoughts. You will make
money early in life and will marry once.
IDA McF., San Jose-This is the hand
of wasted opportunities, but there are
many happy possibilities In your future.
Ycu will marry a man of small means
at 26.
GEORGE NASH. Napa-Your life has
been serious disappointment owing to
your pans having been thwarted in years
past You must beware of liquor and try
to make the best of yourself. Life holds
much for you still
HELEN BANKS. Oakland-You are too
easily Influenced, and you allow your emo
tions 70 rule your life. Exercise more self
denial and you will be happier
FANNIE L., Sonoma-Eou have had
two unhappy love affairs and in conse-
quence are cynical and cold-hearted.
Cheer up; there is better success for you
later on.
r NJ c., Hayes street-You will have
a long and prosperous life, with few dis
appointments. Your married life has been
happy one and will continue So
N. c. GILBERT-This is the hand of a
man engaged in mechanical work. You
would make a good civil engineer. You
will marry twice and be the father of
ROSE BAXTER-This palm indicates
a restless, irritable nature, inclined to be
f1ekle and proud. You will marry man
who will dominate youi but for your best
good.
BOB GLEN-You are always in trouble
The San Francisco call., 1899-07-30
POINT OF
USE FOR
ALL.

tie with elder flower water. The tfncture
of benzoin is a perfectly clear brown
liauid. Cornstarch will not enlarge the
pores. especially if the face is thoroughly
cleansed with soap and water each night
before retiring. A hot solutlon OF o0ra6 lga6
three times day ought TO drive away
the red blotches. Precipitated sulphur is
n powder 1t is sulphur that has been
purifed by precipitation and is altogether
different from the flower of sulphur. L
have had no experience with the paste
YOU speak of, although | know 1t is ire
1,1enfiv recommended. There is no rea
son why sulphur should make the halr
grow.
MRS, ROsE-I do not happen to have
formula such as your first question de-
mands For your hair try this shampoo:
Powdered CASTLE soap, one ounce; pow
dered boraX, one ounce; alcohol. one
ounce yolk of an egg, well beaten; warm
water one pint. Put this in bottle and
cork ii tightly. Shake the bottle until you
have fine. lather. II carefully cor corkea fe1
a long time There are so many things
more agreeable to use on the hair than
castor oil. The following tonic, 1or IN
stance. Four ounces eau de cologne, one
half ounce tincture of cantharides ana
One-fourth dram each of oil of lavender
and oil of rosemary. Apply to tPe roots
once or twice a day, using small sponge
for the purpose.
c. D. T.-The following tonic is cure
for dandruff and is also excellent Tor halr
that insists upon amputatlng ltSet from
the scalp: Forty-eight grains resorcin,
one-fourth ounce glycerine and enough I1t- al
every night, rubbing it well into the scalp.
While using this tonic the hair should be
washed every ten days and the ends
should be cut or singed once a month;
ADELAIDE 'R.-Many thanks for the
very fattering opinion concerning me.
May you never be u4decsiysd FoT the
with lemon juice, followed by an applica-
ton of cold cream, and hereafter wear a
pair of rubber gloves while washing
dishes and about your housework. am
sure the poor little hands will then cease
to be a source of modification to You.
Regarding the mole there IS an; an acid cid, that
move only the mole and not the hairs.
Electricity is the only thing that will re-
move these permanently, so do you not
think you had better find a skilled der
matologist and let her do the whole thing
for you? If you expect to come to the
city al, any time send me a stamped ad-
address of some one here who will do the
work for you thoroughly and without
leaving any scar. Under any circum-
stances do write to me again.
The San Francisco call., 1899-07-30

careful and methodical. You are: very
sensitive and easily hurt when nc, injury
is intended Your life in the early part
shows poor health and trying conditions.
You will travel later in life.
EDD M; Mssion-You are q good
hearted, easy-going individual, but SO 1ar
lacking in will power to carry out plans
frequently made. You are practical ana
clear-headed but a trifle too impulsiye Tor
your own good. There are better nnanclal
prospects ahead for you.
ZACHARY TAYLOR-You are cau-
tious conservative person, one VINO could
not be influenced readily by those about
you unless their methods appealed TO your
judgment. Plenty of quiet determination
is shown here and much firnness.
MRS. PRINCE-Your hand indicates a
nervous. susceptible nature, interested in
anything occult or mysterious. You have
married a man of phlegmat1c tempera-
ment who is however, very fond or you.
VINCENT MARTIN-This hand. shows
an impressible nature. You are iona or
the opposite sex and yet fastidious In the
selection of an object upon whom TO lavish
your affection. You are sensible and emo
tional.
MISS, RUTH R.-Your hand shows love
of ease and luxury and fondness for all
the good things of this world. without
corresponding desire to make the neces-
sary effort to secure them. You are rather
Willful and inclined to the material rather
than to the spiritual.
MISS M. E.. Sacramento-You allow peo-
pie to impose upon you through your al
fections and do not receive as much as
you lavish upon others. Do not allow
your heart to govern you so completely.
You will marry once.
MISS DAISY GONE-You Will marry
happily but a man with small means. In
the early part or your married life you
The San Francisco call., 1899-07-30

couple of miles to her favorite fishing
ground She does not care. What are
couple of miles to the healthy athletic girl
of the time?
She reaches the fishing ground. If her
luck is with her and bites are plentiful
back she goes with a handsome string of
fish in time to provide a tempting break
fast for the late risers. If the fishing
has been good, if some big fellow has
escaped her and she thinks she knows
where he is. back she goes again to his
haunts You are not likely to see her
again until evening.
Perhaps she has to row across the lake
before she finds a spot TO cast her lines.
The oars blister her hands, but the row
ing strengthens her muscles for the ang-
ling maid is an independent creature,
leaving nothing for man 10 do that she
can do herself.
Her costume? Simple, but awfully
fetching, the men all say. Poor words TO
describe a one hundred dollar outfit, but
it hardly cost a penny less. There is
broad hat of felt, excellent TO keep off the
sun, not too Ornately trimmed, in case the
occasion should arise for using it as
scoop. A thunder storm can't hurt it. The
angling maid goes in for common sense
in clothing.
Her gown? Cut short, il you please. 1t
reaches about to her shoe tops, or to
where her shoe tops would be If she wore
ordinary shoes. But she doesn't. Fishing
trips have made her wise. The dalntT
feet. that one would think would better
grace tiny pair of ballroom slippers, are
clad in a stout pair of boots, reaching
The San Francisco call., 1899-07-30
I ATTEST FADS OF
UP=TO=DATE SUf1r1ER GIRLS"

hand in veritable mittens. which made the
wearing of other gloves sqperfuous
The green straw hat had a snort cIowii ooi
and a high. faring brim, which was COW
cred with black ostrich feathers stanulns
yet higher. Threaded through the crown
were scarf strings of soft green ana pIack
tulle very full and so arranged that nall
were tied while the others fiuttered down
almost to the waist line
Almost as pretty was g. cool-looklng
gray muslin spotted with white and mace
quantity chic by lines of tucks that ran IN
waving, sinuous fashion about skirt and
bodice and sleeves below creamy lace
founces. Gray appeared again in the nat,
whose tint exactly matched that OF the
muslin and which scarcely appeared un-
der the fluttering softness of beautiful
gray ostrich feathers.
Some of the most fashionable women at
the swell resort invariably wear of a
morning a white pique shirt with
white lawn waist, this toilet, simple as 1t
sounds being of the most exquisite cut
and fashioning. The waist, which must
be of the sheerest, most cobwebby ma
terial, is intersected with unlined lnser-
tions of lace and is finished with dainty
freshness and ereCtneSs, is more or less
tered the modiste's secret of setting small
upright bones on the inside of the fairy
like structures, which rear their heads
without limiting at the necessity OF such
Ecru or biscuit-colored pique has proved
one of the most satisfactory materials
of the season. and at a recent club break
fast a dress of this sort appeared with
a wide band of white pidue at the hem,
striped with blue. The skirt narrow and
swathing, lay six inches on the deck. and
the bodice had double sailor Goilar OF
blue and white, with a soft white lace
vest and broad white band at the waist
through whose buckle an end OF the lace
was carried. Long, slender white wings
decked the white straw hat, whose other
trimmings were black velvet and white
tulle.
The San Francisco call., 1899-07-30

nearly to the knees, through which the
water may strive in vain to penetrate.
The cloth is of the color that most be
comes her. The material is something
that will stand all sorts of wear and tear,
that the brambles cannot inJure, that
water will not damage.
The angling maid knows well her craft,
and wisely has she chosen it, for nowhere
will She frd such real pleasure, such
healthful exercise such calm, quiet, in
nocent recrea ton than in her endeavors
to capture finny beauties of the mountain
lakes and streams.
At q lunch at the Burlingame Country
Club the tables, with their decorations or
flowers and ferns. formed a charmlngly
picturesque and harmonious background
for light and brightly colored musilns,
veiings and painted materials; \
spotted muslin in a startling shade or
Cerise was made in princess faShlon al
most absolutely plain of cut and tight ana
clinging as if of cloth, but decorated at
the bottom of the skirt with four curved
flouncCs of black lace. the top founce
narrower than the others and caught into
looms and ends. with bows standing out
against the cerise. The bodice was made
with a rolled collar straight cut. long ana
narrow on the shoulders at the back, and
in front covering the top of the yoke, all
edged with black lace frills. This collar
formed part of fichu filed into the neck
with more friIlngs and with the ends
crossing in front and carried around the
waist in sash fashion. fastening at the
back under a large gold buckle set with
The San Francisco call., 1899-07-30

rubies. The hat which accompanied this
dress was of black crinoline trimmed with
cherries.
A delightfully."- fresh and simple costume
worn by young girl with lovely eyes was
a cream-t tinted muslin aOwered with
roses and foliage scattered at wide inter
walls Lace and narrow pink velvet RID
bon supplied the trimming the lace beng
set in as rows of insertion between puHs,
descending thus almost to the ankles,
where the story was taken up by deep
lace f1ounces. The hat. of white lace and
straw. was of Directoire shade, trimmed
with pink-tipped white roses and with one
long tulle string instead of the usual two.
Possibly the most notable thing about this
dress was the fashion of its sleeves, whose
wrist hole had apparently been cut out or
an exact square so that the four points
hung down oddly over the hand.
Another beautiful gown is sheer grass
green linen calculated TO rouse one TO a
''ft of the enthusiasms." The long polo,
naise opening in the back and slashed
high on the right side. was threaded
through and through with lacing of
narrow black velvet ribbon and fell over
an underskirt of delicate biscuit-colored
lace which also formed the under bodice
over which the low-cut corsage or linen
was held up by means OF black VelVet
straps across the shoulders.
The sleeves of this dress illustrated
NeWpOrts newest summer rad, haVlnS
the appearance of long gloves Of the green
linen velvet-threaded at the top, where
they were drawn up upon the lace not
quite to the shoulder and ending at the