West Virginia argus. [volume] (Kingwood, W. Va.) 1877-1946, 1899-11-09

ten years NJ o looking form man who
had borrowed 80. and was going To
drop in the neNt day aud return il -" |
used one u, tile Of your Celebrated Eve
stove.
Or how is this:
Gentlemen Some time sinco 7 los,
ne use OF both arms; after procuring
wo bottles Of Salvation Oil, | strucl,
friend for a..
These samples are no more of bur.
lesque or eNaggeration than the ones
seen everv day in the newspapers tha,
are supposed to be the great moulders
OF public opinion aud educators OF the
people We can hardly expect any.
thing else from some of the so-called
yellow Journals" OF New York thnt
make speciality of catchy headlines
aud sensational matter that really
amounts 10 nothing much after all.
Only the other day we were caught on
an illustrated article in the New York
Sunday Journal with fancy heading
like this
Are wives blessing The mascu.
line point OF view. "A Good Wife is n
Good Thing-but."
God bless our wives, They nll our hives
with little bees and honey
Ihoy soothc iife's shocks, they mend our socks
Hut don't they spend tho money!
That's an old country jingle. But it
represents the masculine sentiment of
all countries. The wife is great
blessing--but she's expensive. How
ever helpful she is, there's always that
qualifying but" when the masculine
mind dwells on money and when
doesn't it?"
Now that is good enough that far
and well calculated to- interest and
attract feminine attention, but to go
on with two columns and wind up with
moral about "Dr. PIerce's Favorite
PRESCRIPTION is an outrage that de
serves the severest censure and no
newspaper can thus afford to deceive
ats readers at the ordinary rates paid
10y this class OF advertisers II they
must have this kind OF humbuggery
puol'shed, charge Il good price for IT,
and put up some kind of danger signal,
skull and cross bones, or Read This
AT Your Peril" As matter of course
every woman would read il then and
most OF the men also, but they would
have to take their medicine" il they
did. As matter OF fact our papers
should pay more attention TO their
home advertisers and look after their
wants, give them good positions and
frequent changes and stop giving all
the best positions i'm the paper to
"humbug advertising" at starvation
rates and then take IL out i'm n News
paper Directory that is OF no use
Whatever, or some kind OF trade at two
prices with no discounts except To tn.
ADVERTISING agent for securing this
nunihcent business for You Then be
hardssed every week by notices from
THESE advertisers about some uylv
black faced cut being out OF position
Tor which no credit can be given, etc.
There are other kinds OF "bnmmp
advertising,' during the campaigns.
when you praise up lot of candidates
Tor office and speak OF 'thoir manV
friends who are urging them 10 allow
their name to go before the coming
convention, etc )" when perhaps tho
fellow has been chronic Office.
seeker for years but because ne navs
mp his subscription and perhaps yea,
IN advance aud you are expecting an
announcement fee out OF him, Won arc
ready to affirm that as candidat. he
will run like wild fire and sweep ALI
opposition before him And noy that
June, the month of roses, sweet gjrI
graduates' and "blushing brides" is
mere want To admonish against wri.
ting up every wedding as "the most
brilliant event OF the season" and de-
scriOing the bridal costume as a 'poero
OF beauty and dream OF farv.lsnd,
and the bride as being beautiful and
accomplished aad looking like a
queen When she may be as dsunpainlv
as Hottentot belle and as lacking I'm
grace and beauty as an Indian squav.
out under the skilIful and reckless
hand OF the reporter she becomes the
reigning belle of the season. particu-
IarIy If she is rich This humbug adj.
vertising even follows a man 10 his
grave and virtues he was never accused
OF while living are inscribed upon the
tombstone for every passer by 20 real
ana wonder where all the bad peopIe
are buried. The old fashioned inscriu.
uon oi "Hic Jacct" with which many
epitaphs begin, is too often literally
true. No difference how common elav
constituted the make up Of the de.
ceased and how much he was unknown
70 Tame the papers ia recording hi.
demise will discover that "he vas "A
well known and prominent citizen"
and his family have the sympathy Of
the entire community IN his great
loss.
Persistent advertising is the keynote
to success and standard remedy or
necessary article can be sold without
so much sensational advertising that
partakes Of the side.show variety. and
why any reliable patent medicine
proprietor should deem IL necessary 10
Sc u dead.fall to beguHe the unwary
into reading their advertisements is
tnoro than Geo "a N efr,,te. al .. a.