The morning news. [volume] (Savannah, Ga.) 1887-1900, 1899-04-03
4 - MAGAZINE.

Lady Randolph Churchill Of London Qor-
nerly Of New York;, is shortly 10 begin the
publication Of the SWEETEST of swell period
icals. 1t is to be a quarterly magazine.
price IS per copy $40 per year, gold. 1t
is to be published simultaneously in Lon
don and New York. Lady Churchill will
personally direct the publication, and on
the back of each volume will appear her
initials in monogram. The sides of the
cover will be varied in design from time
to time in order to present unique and his
torical bindings, but the back will always
remain the sane, so that they may pre-
sent a uniform appearance in libraries.
Lady Churchill says she proposes to make
her magazine worth keeping. A IS book
ought to be worth keeping.
Not a great deal has yet been ascertained
respecting the literary standard of matter
that will appear in the book. 1t will be
devoted to public affairs, literature, science
and art Whether the authors will be up
to a So standard, when we reflect that we
are able to read Rudyard Kipling and
writer's of his class in the popular Decent
But the honorable edtress will prob
ably be able to make up in the social
emlnence of her authors whatever may be
lacking of attic saltiness in their contrbu-
tons Thus she has intimated that she
will have articles from the pens of lords
and ladies', and dukes and duchesses. and
counts and countesses. The hint has been
thrown out that royalty also may find the
IS magazine a convenient vehicle for
throwing out thoughts. Royalty in the
case, however, would probably be some
what limited, on account of the name Of
the publication-The Anglo-Saxon. The
Emperor of Russia. for instance, would
probably not care to contribute an essay
on peace to a publication of that name.
and the Queen Regent of Spain could
probably not be persuaded TO dash off a
poem for it. But William of Germany
might feel constrained to add TO his liter
airy laurels through this medium.
AS to paying patronage, no apprehen-
sion is felt by the publisher on that score.
It is to be an exclusive magazine. 1t Is
to cater to the blue-bloods and those who
are able and willing to pay for exclusive
ness. 1.-THE people am most anxious to
attract" said Lady Churchill, ARE an
nual subscribers" Cat $40 each, gold) land
I intend TO print a list of their names at
the end of each volume" All, but, that
was a winning business idea! To create
a literary Four Hundred, as it were!
Would not every ambitious Moneybags
in New York, and Chicago and Boston
willingly, gladly. give the pittance of so
a year to have his name scheduled along
with that of Lord Rosebery, Lord Sails
| bury, the Prince of Wales, the Duke of
Marlborough, the Emperor of Germany,
and such celebrities, at the back of Lady
| Churchill's S. magazine? II am going to
appeal to public that has never been APP
pealed to In this way before" said lady
| Churchill And the chances are that she
will not appeal in vain, The golden gui-
meas will probably come flying to her cof-
! fers Meantime, the probablit are that
the 10-centers of the United States and
London will print stories, sketches poems,
etc, of a higher order of merit that the
new IS magazine.