Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1899-08-16
WATERVILLE.
A CLEVER CAPTURE.
The Advertising King Of This
World Landed at Watervi|Ie.
Tries His Game on H. R. Durham, Who
Sends for Marshal Davis.
Will Be Turned Over TO Bucksport Officers
Other Places Want Him.

\ smooth lad, who Is said to hay"
been operating extensively in this State.
was very neatly captured IN this city,
| yesterday CITY Marshal Davis was noti-
! fed Saturday. to look out for man OF
this fellows description, who was oper-
atlng among the business men, and he
| warned the merchants 70 be on Their
| guard. Tuesday, young man Of smooth
! appearance called at the store of II. X.
| Durham ana began to unfold his scheme.
He was the representative Of nearly al
the leading magazines and weekiies o
| the country. They had taken all the
other agents Off the road and he was now
doing the work of them all by means "
/ a little plan Of his own. He desired
AGENTS in every city ana only one IN eacn
| l!ne Of busins 81, to take the place % the
several hundred taken on. In the fir;
mace every merchant entering the plan
was to have an advertisement on the first
page of the standard periodicals.
/ he. at this poiDt. diatrd On the i'm
m.us,. cost Of such advertising and vaxcl
eloquent over thc rcIl money value p!
the lin. Of advertising that tney were t.
have. Not only could they have this
mun!iceut Kilt % advertising bu, they
| also could haNr IN many -'HlP'' ''pi'
| Of tho periodicals Y" dlstrih"i" a7 WIFI.
desired. Their orders might DE Ghllih't'H
I but ,hry would BIZ promptly hAcd ami
! their advertisement would d" On IN" hrst
4 page wherr every ou" could r"id II ih'F
were blind.
To partly pay for this privilege the
were tn WI thc agents ct TIM periodicals
ana solicit subscriptions. These were hi~'
4 tI ~. unlimited. Whcn asked how maHE
| subscriptions woDd be required 10 pay
/ tho bills. The promoter ~ the Schern" re-
\ Piled. ron only very frw. Forty nr
! City "A month will BE- enough, / think
I Thrsc were M be- taken at ONLY half price,
~ that they could bc secured without
any trouble. The reason fer this eut ~
/ the regular prices wa thr immense ~aF-
| ing in the running expenses ~ the period
\ icals made possible by putting one hustler
\ in the place ~ the hundreds formerly en-
p,oyed.
The grand object NJ -Ee whole Scham'
Was 10 incrvke the circulation 50 thdt
/ larger prices could be charged fnr mn.
4 ADVERTISING When the subscribers could
4 b.. numbered by the millions the waoi-
expenditure would rapidly r,turn with
! good interest in the form of Increased al
1 ycrt.sing rates
I The only expenditure required ot those
4 assisting IN the good work would he fa~
I postage on the sample COPIES sent. u
I small sum in advance would be required
I for tho first lot About s. would d"
enough for a Starter. This Wa tn bc pain
I in advance hN- the business men who Went
\ !Dto TIL. scheme HI w0uil take This III
convenient ana would be around again Ia
\ about IN DAYS 10 see now everyone was
Y getting along His breath sm-lt of TIL.
1 ardent and he WAS NOT alt1geth,r right on
! his fr.t. But w knew his game All right
ana was Il good talktr
4 Mr.. Durham listened very patiently ta
I his story and quietly sized him wv
| Chester Stinson coming into the store ID
I have Il bill changed gave him An nppar-
I tunitv to 2, 10 the from. of tha Store
without exciting suSuicion. He quietly
toId him IL please ina NV. city marshal
and send him into m, Store rs ne vv,n+.1
to WV him A minute. Naanvhil... \yarrai,
IIar.hray cam. into III. .-or.. All -. D..
s,,ra ,,f c,,,.uri,,- ~ r,.,, NJ I,,,,,rs..,
sent him JUL on Why same .rrand
In a few moments the officer had been
found ana came Quietly into ;br store AMI
listened unconcrrncdly to The fellow
story. me ehect q ihe badge was ap-
parent from the moment 1t was visible.
The fellow became embarrassed and con- |