The times., 1899-10-02
A GREAT DEPARTMENT STORE.
Hecht q Co.'s Fall Opening surpasses
All Past Efforts

Hechf a. Co.'s Fall Opening Surpasses
All Past Efforts.
The fifty departments in the immense
building occupied by Heeht & Co. never
presented more inviting appearance than
they did this morning when they were
thrown open for the inspection of criti-
cal public The firm had been to great ex-
pense in preparing for this fall opening
because of the ambition always exhibited
by them to be as for in the lead OF the mer-
camille procession as money, exquisite
taste, energy and thorough knowledge of
the wants OF the public permit Their
motto is Follow me- and not ''I'll follow
you"
The great department store has 300 en-
ployes on the payroll, and it is not TO be
wondered al that with such an army TO call
on. the store is beautifully decorated.
The prevailing color Of the decorations is
gold. the bright hue being softened by
strings of evergreen. A most beautiful ef-
feet is produced by this decoration in the
millinery department which abounds in
mirrors with massive frames and cases of
glass and hard finished wood.
In this department may be found the
most exquisite designs in imported and
domestic hats. These gems caught the ad-
miration of the tlirongse OF ladies the in
/ slant the department was entered. The
STYLES are nearly all strikingly French,
many having been brought direct from the
! best millinery houses in Paris, and thou
sands having been copied in this country
from these models. or course, the copies,
although equally bewitching, sell for
much lower price than the origina S, and
| at this store there is no attempt at de-
| ception The imported hats are classified
| and placed in beautiful cases by them
| selves. and the domestic hats occupy other
| but nearby quarters. 1t would be vain to
attempt to describe the artistic manner in
| which whole mink skins. Persian woods,
delightful Birds of Paradise and other and
more brilliantly plumaged birds are blend
! ed together in a harmony of color and
| taste 10 complete these Partisan gems in
ladies' hats They must be seen to be ap-
| preciated, and the large corps OF sales
ladies in attendance are so delighted with
the exhibits that they take genuine pleas
ure in showing them
4 The cloak department this fall is worthy
the arm, and in it may be found all pat
terms of golf capes, designs of the new
Newmarket. and other cloaks.
In the dress department an elaborate
stock is on exhibition, which, among other
things, includes tailor made habit-back
SUITS ana tunlC SUITS.
Nearby is the fur department, for which
a special effort in selection has been made
by the firm. Seal, mink, and electric coats,
capes boas, and wraps, besides oher furs,
may be found here in abundance.
Hecht & Co this fall have also provided
an extensive variety OF separate skirts in
silk. cloth, and plaids, etc, and silk
waists for evening wear. A large line of
black and taffetas is also carried
/ fra puf q
line of suits that are exceedingly attract
i've They are OF the novelty style and
, have silk vests. The infants department
contains an enormous stock of all that can
positively be required for an infant, and
the goods are suitable for all pocketbooks.
At the entrance TO this department a
! pretty feature is sleeping wax child on
; a downy brass bedstead. The effect is
charming.
The upholstery department is replete
with desirable articles, feature being a
| display OF elegant parlor and piano lamps
lighted for effect by electricity.
The mems clothing department shows an
, enlarged stock OF the latest designs in fall
and winter wear. Here may be purchased,
ready made suits ranging from the cheap
est grade to elegant full dress apparel
Connected with this department is one in
{ which clothing is made TO order. The
muslin and underwear display is very large
! and absolutely complete, and SO, too, is
the exhibition OF wrappers.
special feature that has been introduc-
ed by Hecht Co. is the music depart
ment. Piano and all kinds Of music may
be obtained here, and in purchasing music
/ customer may have it played by plan
list engaged solely for this purpose
Becht & Co have been established in
this city a little less than four years and
thcy saw that their extraordinary success
has been due entirely to the quality oi
, their goods and the easy credit system
offered by them which may be availed o.
by all customers