The San Francisco call. [volume] (San Francisco [Calif.]) 1895-1913, 1899-12-17
THE CONTINENTAL
LOAN ASSOCIATION
LEADING BUILDING CONCERN
WEST OF CHICAGO.
Its Immense Business the Result of
Prudent and Skillful Man
agement-

The Continental Building and Loan AS
ISOLATION OF California is one OF the lead
Ing concerns OF its kind west Of Chicago
There are l59 associations in California
but OF that number the Continental pos
sesses one-thirteenth OF the assets Of the
whole. OF the total shares held by the
associations the Continental owns nearly
one-fourth.
The affairs OF the Continental AssocIa-
ton have from the very first been skill
fully managed so that to-day its business
has assumed gigantic proportions. Its
system OF investment is safe and profit
able and IL does business for the benefit
OF its members just as bank does bust
ness FOR the benefit OF its stockholders. II
Is this method that has won the con-
ndence Of the shareholders OF the CONT
mental and increased its business far be-
yond the measure enjoyed by any SINH
lar institution on the Pacific Coast.
There are at the present time l59 build
ing and loan associations in California,
the total assets OF which are SO, 2S5, 40 "A.
Inc assets OF the Continental aggregate
AtovyV1O or about one-thirteenth Of the
whole The total number OF shares of
the associations IN the State Is 40 $40. and
OF that number the Continental has about
lO0. 900, or nearly one-fourth of the whole.
me mem erShip Of the l59 associations
aggregates Sl.1S0, and OF that number the
Continental furnishes a quota OF 1910. or
nearly one-thlrd or the whole. During the
year POS homes were built in California,
and OF that number the Continental built
lao an average Of nearly three per week.
These figures show beyond question that
the Continental Building and Loan Asso-
citation stands at the head.
The principle upon which the Continen-
tai is operated has been explained repeat
edly and IL will be merely referred to in
this sketch. The fun-s are loaned only on
productive real estate on "A basis of 80
per cent OF appraisement or on stock of
the COMPANY 10 the amount OF so per cent
or the amount paid on the stock. The
Continental has by adhering To sound
business methods become a standard on
questions Of financial co-oneration. The
quality Of the business is OF more impor-
tance TO the management of the CONT
mental than quantity. Owing TO the care
ful investment OF It's funds the associa-
ton has made larger dividends and ma
tured more stock than any other similar
institution in the State.
The funds and mortgages OF the associ-
alton are held by the trustees, the Cali
fornia Title Insurance and Trust Com
pany, In trust for the benefit of members
Every title on which the association loans
money Is guaranteed by the trustee
thereby assuring absolute protection to
investors.
To the wageworker who desires to Sc
cure home the Continental offers supe-
rior inducements. BY the payment of a
stated sum per month. equal TO rent per-
haps, home Is purchased at the end Of
eight or ten years with comparative ease
To the investor II is only necessary 70 add
that s. a month (dues on ten shares par
value $1,000 In this association will double
Itself in about eight years and four
months. The system is one OF profit to
the borrower as well as the investor. as
both share In the profits which both con-
Jointly enjoy.
The officers OF the Continental Building
and Loan Association are prudent bust
ness men. in whose hands the affairs OF
the institution are absolutely safe The
president Is Captain Oliver Eldridge, the
well-lUnown millionaire OF this city The
vice president Is Charles Page, the capt.
talist William Corbin is secretary and
manager. Mr.. Corbin Is a sagacious and
prudent business man and the association
under his skillful mana cement OF its af-
fairs IS enjoying uneXampled prosper
ity. The offices OF the association are To-
cisco.