The age-herald., 1899-09-24
DRUG PRICES
 WILL BE REDUCED Jacobs Pharmacy Will Have a
 Branch Here. LEASED NEWMAN CORNER History of the Gut Rate Drug Business and How It Was Started
 By Five Dealers in
 1883.
LEASED NEWMAN CORNER

The already famous Boddie corner, Twen- ticth street and First avenue, is to become more famous
 Joseph Jacobs, proprietor of the Jacobs Pharmacy of Atlanta, who for the last sev- eral days has been in Birmingham, on yes terday secured possession of this corner, having purchased the lease from the New man Drug company.
 Everybody in Georgia knows Of the Ja- cobs Pharmacy of Atlanta, and in very short time everybody in Alabama will know of the Jacobs Pharmacy of Birmingham, for at the old Bodde corner MT. Jacobs proposes to establish drug business simi- lar to his mammoth Atlanta house. h. deed, MT, Jacobs makes an announcement and quotes prices in the advertising col- umns of The Age-Herald this morning.
 The Jacobs Pharmacy will be unique in that it will be perhaps the prettiest and most artistic in the city, and will be more unique in that it will sell drugs and all manner of goods sold in drug stores cheaper than any other house in the state. In speaking about the matter last night, MT. Jacobs said:
 MT. Jacobs Talks
  retail druggists in the United States came to the conclusion that tneir trade could be enlarged and at the same time the public benefited if the drug business as whole could be put on the same basis as other lines of business. Among those who took the matter under advisement and who un- dertook the task of accomplishing this ob- ject were:
 Messrs. Hagerman, of New York; Evans, of Philadelphia; Read. of Baltimore; Rob- inson, of Memphis, and Jacobs Pharmacy, of Atlanta.
 "Up to this time a species of false ethics obtained among the druggists by which the largest dealers, those controlling eapi- tai and carrying large stocks, felt more or less duty bound to protect the less fortu- nate members of the trade by upholding advertised published prices. The men named above came to the conclusion that this was unfair both to themselves and to the public and began the sale of patent medicines and toilet articles and all other things that go to make up a drug estab- lishment st a margin of profit more con- sistent with the modern methods of doing business on other legitimate lines of trade.
 This action on their part brought down on their heads all manner of abuse and vitupmation from their fellow druggists. In their shortsightedness, however, they failed to appreciate the fact that all other articles of merchandise had been ma terialy reduced in value, that a suit of clothes, for instance, could be bought fer two-thirds of what 1t sold for several years prior to that time, and that shoes. hats, dry goods, groceries. etc.. had been sold for less.
 Notwithstanding the slanderous abuse that was heaped upon the origmators of the new method of doing business, all of them have prospered, and the public has been greatly benefited. It is true that the small druggists find it impossible to buy many goods and sell them at the prices advertised by the leading cut-rate estab- lishment but this also applies to any other line of business
 ''Speaking more particularly for our selves, we have, by the assistance of our friends and the appreciation of the general public, managed to build up in Atlanta the largest retail drug establishment in the south and the third largest In the union For some time we have been considering opening store outside of Atlanta to ena- ble us to buy in still larger quantities and sell eorrespondinsly cheaper.
 After considering the claims of various other cities eye decided upon Birmingham, firmly believing that the outlook and pros poets here will fully warrant our estab- fishing in th's city modern cut-rate drug store"