The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1899-01-24
Heavy Buyer Writes in Interest
Of Island Product.
HAS HANDLED THE ARTICLE
Points Out Some Faults-How to
Avoid Tbem-ImportanCe
of association.

Frank J. HoeI, secretary of McCord
Brady Company, of Omaha, returned
from Hawaii on the Kinau Saturday
night Mr. Hoel is here to look into
the coffee interests for his firm He
made a study Of the Olaa district and
as a result of his observations. has adj
dressed the following interesting let
ter to DR.. Russell, president of the Olaa
Coffee Planters Association:
Honolulu, H. l., Jan. %.
DR.. Nicholas Russell, President Olaa
Coffee Association.
Dear Sir:-I have recently had the
pleasure Of making a hasty trip
through the Olaa coffee district in the
interests of McCord Brady Co., Omaha,
U. S. A, who exhibited and served Ha-
waiian coffees at the Trans-MissisSipp
Exposition, receiving diploma for the
highest award for these cOffees under
their brand, Stone Idol Chop. This
trip was taken for the purpose of as
certaining why it was that Hawaiian
coffees differ so materially in style,
grading and cup quality. In car
which we recently received at Omaha
were six different marks, and on grad
ing same and testing in the cup it was
found that no two of them were alike
in any respect.
The principal defects were sour
III no
style and color, poor drinking quality.
Out of the six marks only three of
them were good enough to sell as Ha-
waiian coffee The other three were so
poor that it would have been a great
injury to every planter on the Islands
| to sell them as Hawaiian. Coffees of
| this description should never be al
lowed to leave the Islands, as they are
the worst kind Of an advertisement for
YOUR coffee interests. The planter who
| is producing good coffees suffers from
this as we'll as the careless planter-as
il Injuries the name Hawaiian" Every
planter should therefore be interested
in seeing that his neighbor is using the
right method and producing high quail
ity coffees.
In the States a coffee rooster who is
in the market for a grade of good cot
fee Maracaibo, Mexican, Hawaiian OF
any other-will not look at sample
which contains sour beans, or other de-
fleets. The coffee he wants must drink
we'll and be of good style in the roast
as we'll as in the green. The result is
that the defective coffee has to wait fol
a buyer at a very low price A few
Isour beans in a sample means reduc.
ltion in value of several cents pound
Most of this may be avoided by using
the proper methods and care in picking
land curing the crop The principa
causes of defective coffees are picking
unripe cherries and fallen cherries, de
lay in pulping. bruising in pulping
lover fermenting, and improper dry
ling. Every unripe cherry picked from
a tree is loss in money to the owner
Small planters who have no drying
house should not attempt to cure tnel
lown coffees, but should take them to ;
dryer who has the proper machlner.
and understands the business. 1t VII
save him money to do this, and he'll
raise the general average of quality O
the entire Island crop. Below L ap
pend a few points which may be o
value to some of your planters.
Your association is in position t
bring about uniformity Of methods il
handling and curing coffees, which vii
: improve and make more uniform i
style, grading and quality all the cot
fees in your district, which is TO tn
interest of all concerned.
The other coffee districts should ais
j have their associations. No plante
! should hesitate to join an associatio
!, whose object is to improve the cond