Audubon County journal. (Exira, Iowa) 1884-1993, 1899-01-12
I13;]I@

The same person who would not question the truth
of any reasonable statement that might make them
personally will often doubt the statement if made
it in our advertisement
Not because they know have any just reason to
question the ruthfulness of advertisements but
because this is peculiar trait of human nature hand
ed down from past generations, when advertising
conducted on bombastc princp pie
True some merchants still indulge in fictitious state
ment but the majority to-day careful in their
advertisements than they of what they might
on the streets
Experience has demonstrated that advertising CON
Quoted any other principle is but waste Of time
and money.
gentleman said to friend Of ours that Russes
gave themselves away when they advertised cloaks
at half price, that it showed that they made
profits, OF else they were lying.
This man will not believe that merchant ever sells
anything for less than it COSTS
That's what were referring to in our ADVERTISE
ment last week, when said that if some people
would go into business that they would learn few
things mighty quick or not having the ability to learn
them would bust
We said would sell $15 90 Jacket for $3.50 and
ST.. SO Jacket for 1925.
We have also advertised shoes at less than half price
Shoes which price has been up to Sl65 pair for
CSC Shoes which price has been for 95c Shoes
which price has been $2.75 for s.. IS and
which price have been $500 for $143
Now this is true, every word Of it, and we stand
ready to produce the goods and prove to any
sonabe that the goods just represented
Them shoes Of style in small lots and we
desire to sell every pair of them before spring
goods arrive
We could doubt, have got more ont of them, by
the slow process Of selling at cost little less when
the opportunity arrived; but preferred to put
price them that would sell them in the shortest
possible space Of tme-a price so low that people
would come and carry them off because They We're
Cheap
4 Naturally would prefer to sell our goods at
profit but if can't, then must get what can
Sometimes it is the best business policy to take less
than the goods might be sold for if under some con
B ditions if so do it,
In Cloaks for example we have learned by expert.
z that the first loss is always the least We have in
& days gone by, sold coaks that cost from s2 so to
y 500 90 at one dollar each.
Isn't it better to get half than tenth twentieth
$ Besides it's policy to carry just few
coaks possible and in all the stores have visit
ed in other towns have never yet cloak stock
Y with as few old style cloaks we have.
We cut prices deeper than usual this season. for we
q had after Christmas quite few than we usual
g ~ have at that period: and recognized that we
must make than ordinary efforts to reduce the
@ stock as low as it should be-
u This accounts for the sweeping reduction we made
e in our cloak department
Il OF course people who have been in the mer
81 camille business. do not understand the conditions
s. which sometimes confront merchant and doubts the
statement that selling goods prices we adver
Az tise them
Ha Besides cloaks and Shoes we are selling quite
HSE number of other goods cheap
~ Not cheap in proportion as shoes and cloaks but
~ cheap enough, that the price concession make them
So genuine. bargains.
" We hope and trust that anyone reading our adver
8 tsements will understand that saying no more
Us than would say, if talking to you person
A ally
@ And advise all who have any thing in line to
So buy to first investigate goods and prices.
@ You might have reason to regret it if you do not