The daily morning Astorian. [volume] (Astoria, Oregon) 1883-1899, 1899-08-22
THE oRG0oN PRESS ASSOCIATION


In the excitement and distraction In
eident to the regatta, It Is hoped AS
toria's people will not overlook the I'M
portRnce OF the gathering Of the Ore
Eun Press Association. These gentle
men represent newspapers published
In every section Of the state. They are
the moulders OF public opinion in their
respective localities. An opportunity
Is presented in their presence to set
Astoria right on certain questions
which have been the topic of public
discussion for some time past. and
upon which there has been disposi-
uon In some quarters TO misrepresent
the sentiment and aims Of our citizens,
According to the annual report Of
Secretary ToEier there are in this state
~ publications entered as second
class matter at the several post offices.
OF these ls0 are weeklies, IS month
lies. Is dailles. 4 semi-weeklies and one
semi-monthly. He classes them as 81
republican, % democratic, ls pOpullst,
one prohibition, IA religious. IS inde-
pendent 10 fraternai. agricultural, 2
amateur. 5 college. : miscellaneous and
poultry. Estimating the states pop
ulation at iOO.eO 1t will be seen that
Oregon has a newspaper for every lsoO
people.
Perhaps a majority OF these journals
is presented by membership in the
Oregon Press Association, and through
the system OF exchanges which pre-
walls one with another. it is not too
much to say that every reader in the
state Of oregon and thousands else
where can be reached through the
medium OF this strong organization. 1t
win be gross dereliction of duty on
the part OF Astorias commercial or
ganiEations and leading citizens II
these newspaper men do not carry back
to their homes and reflect in the coll
umns Of their papers a more correct
conception OF the Astoria proposition"
and the concern which should be felt
and manifested in its development
throughout the state and nearly every
section Of the great northwest ter
ritory that has heretofore prevailed.
As an example OF the great benefits
which may be derived from efforts
properly made to entertain and impress
the members of the visiting organiza-
tion. reference can be made to another
part of Secretary Tozier's report,
Speaking OF the recent convention OF
the National Editorial Association in
Portland, Mr., Tozier says:
THE real value Of the Portland meet
ing to the state of Oregon will never
be known. but that great good will re-
suit all will admit. AS an illustration
as to the value OF such a meeting in
the way Of advertising viii state that
after Portland was selected for the 1899
meeting l began saving all press clip
pings that l could secure II the article
referred to the 1899 meeting OF the n.
f. A., and up to August Is. l had saved
$500 feet, or over one mile Of press
notices. Putting a low cash estimate
upon this matter l consider that 1t is
reasonably worth S5s,OOO. And while
/ am in the best position, perhaps, Of
any one in the National Association to
receive these clippings, l am Of the
opinion that 1 have received not over
one-slxth Of all notices. 1 think that
I am making a fair estimate when I
say this. Therefore believe that up
to the present time the Northwest has
received the benefits as a direct re-
suit of this meeting in Portland Of ad-
vertising that is reasonably worth. II
given out by an advertising agency,
fully sS4s,OO0, And the end is not
yet. Some Of the papers have Just COM
menoed TO tell OF the trip Of their
representatives"