The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1899-02-19
Southern Kansas Business Men.

ITO write n good love letter" said Rous-
scan. ..vou ought to begin without know
ing what You mean 90 say. and 20 hnlah
without knowing what you have written
10 Is proper FOR loye-lettcr writing 20 20
tumuliuousi but 80 Is not a good plan Tor
advertisement writing. An advertising
system wants az much planning a.
house. and em9tioualism can be d.apeused
wlat-chichy because u is not helpful
Tns Hardware Dealers Magazine lays
down the general proposition that 'lt q
every mans duty 10 his busiuess. him
self and his family 10 buy where he can
buy 20 his greatest advautage-to spend
his dollar where "a will bring him the Big
gest value IN the goods he buys" This
being 20 the other proposition follows
that IL Is every at0TeksepeT's DUTY -
make known n the best Of MS ability thP
biggest value DO can OFFER Tor the dol!ar.
A journal ~ publicity reminds sdvsrtis-
e-s fh4f men "have lftie time % devote
20 ous subject. and mat = their attention
Il 20 be retained tho presentation must
81 not only attractive. bat brief hs
-trf be- good. b1t ia g. any better t0f cae
sar tr4u zoe o-her7 Are not women
equally pressed far time. and elua-Iy
worthy - ne co1rteEy q brfFitF
"rf man does not make rev aoq8ain'-
ar~e Ala he advances through Afe.' oncs
observed Dr. samuel Jehnssn. "hs Wi
coon fnd himself left aiere. 4 man. Eir.
should keep ME friendship iu Constant Te-
-.sf-" And fhia f.r-Im - t1e Cd cage
aoo,.es 20 ths great mQaera merchant
s.1.1ve al raen. for bis true greatness -
vger az auslaess prosperity. depenes ~
On tha fr.erdshfp n tss pu5}ic Wits
che -+ra4.r~aa ufth wn.ch ~ holds fia
.srvivfrg ois friends 90 patrons s. a cor
.-s-rtre cr-lF - .hs zorfh - h.s WH~rT.
as homes re- trs future 6ep~Dd up0n ths
~svr friends vh9fn hs can win - proper
a1BrsIF. and thsFe appeals must lsrEsT
- male through the nrssgspefs That 20
fnto fnc homes % TIE tsrifiT fn3+t-
tgdef
Tzzt Which struck ere issst obs~-Taat
citizen. ~ .easlrE home f1s arsf - isat
zsek. vas tts grEf1al flfnre ~ -
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