The Saint Paul globe. (St. Paul, Minn.) 1896-1905, 1899-05-30
DIR. PIERCE SUES :
W. G. I. U. PEOPLE
SAYS THAT HIS MEDICINES DO
NOT CONTAIN ALCOHOL
OPIUM, NOR OTHER NARCOTICS
STATEMENTS WERE MADE BY
CERTAIN TEMPERANCE PEO-
PIE DENYING THIS
ASSERTIONS WE'RE ANNOYING
More Than That, the Doctor Says,
They Hurt His Business and He
Will Try to Recover
Damages.

Will Try to Recover
Damages.
Hrom the Buffalo Evening Times.)
The suits recently instituted by the
Worlds Dispensary Medical Association,
of this city. against certain propagandists
of the w. c. T. u, and others had their
origin in a conflict of statement which
was at once annoying to DR.. Pierce, the
president of the above AssOCia ton, per-
sonally, and injurious to his business
interests. For some time the advertise
ments of DR.. Pierces Favorite Prescrip-
ton and Golden Medical Discovery
have laid great stress upon the fact that
these medicines contain no alcohol, and
are absolutely free from opium, cocaine,
and all other narcotics. 1t is generally
known that most put-up medicines con-
tain large quantity of alcohol and that
III other cases Libel al use is made of OPT !
UNI, cocaine, or other narcotics, the con-
tinual use of which is disastrous to body
and mind 1t was supposed, therefore,
that temperance leaders, especially the
women, would recognize the fact that
the non-alcoholic and nOn-narcotic char
acter of DR.. Pierces medicines gave them
prioreclaim to The attention of all those
engaged in fighting the use of alcohol.
But instead of this, certain leading tenn
perance women sent out pamphlets IN
which they assumed to give the formulas
of Dr. Pierce's medicines, and claimed
that they contained both alcohol and
opium
In self-protection and In order to pub
licly nail this outrageous faIsehood, there
was only one thing to do--bring suit
against the authors of the libelous state
ments. This the Doctor at once pro-
ceeded to do
The Ethical Point of View.
From an ethical point of view the
most curious feature of the case is that
the statements DIS to the alec Eolic and
narcotic ingredients contained in the
medicines were made without first MAX
ing any analysis of the medicines, and
were based upon the false formulas pub
lished in the interest of parties antago-
nistc to DR.. Pierces business. The pub
fishers of these false formulas are also
getting their lesson in the law.
The injury to DR.. Pierce's business
from the circulation of such statements
as were made in the pamphlets above
referred to can readily be understood
1t was natural that the temperance peo-
pie to whom these pamphlets were adj
dressed should believe in the statements
Of their own leaders, and accept the fact
that the advertising of DR.. Fierce was
Hagrantly false. AS a matter of fact the
falsehood was entirely on the other side,
and DR.. Pierce was quick TO support the
claims of his advertising by an offer of
$i,OOOW for each and every bottle of the
medicine which on analysis showed the
presence of alcohol or narcotics.
Big STAFF of Doctors.
Any one who had acquaintance with Dr.
Pierce and the well-known institution, the
invalids Hotel and Surgical Institute of
which he is chief consulting physician,
would have known better than to attack
his advertised statement even though
mn al Itch nod rIae-
his claims. As. one of the largest ,advcr-
tisers in the United States, DR.. Pierce has
also reputation for the utmost exact.
ness of statement If DR.. Pierce says that
he has nearly a score of associate ply
elclanS on his staff, you may be certain
that you will find from eighteen to twenty
physicians working with him. the indef-
mite statement being made because of &C.
cas1onal changes which do not honestly
permit him to say there are always
twenty physicians on the staff" If the
Slain is made on behalf of DR.. Pierce's
Golden Medical Discovery and "Favorite
Prescription" that they contain no aIco-
hol and are free from narcotics it NAV be
depended upon that the statement is ex-
actly true. 1t is the same in reference
TO other matters pertaining to the Worlds
Dispensary Medical Association Moth
Ing is overstated and DR.. Pierce owes his
large success and enormous business as
" Ills absolute integrity or word
and deed, as to the genuine healing value
of his medicines. In a recent interview
DR.. Pierce said with reference to the suits
at present being prosecuted. I'VE are de-
termined to stop the publication of the
false formulas of our medicines
FOrmuIas Never Right.
These formulas are never even approx
imately right, and generally their false
hood extends, not merely to the inclusion
of alcohol and narcotics, but to mis-state-
ments concerning every reputed ingredi-
ent of the medicines. A notable example
of this falsehood was recently brought to
our notice. A physician at the head OF an
institution, known throughout the United
States, publishes so-called health guide
In this book, among the formulas of
other medicines, are given what purport
to be the formulas of DR.. Pierce's Gold
en- Medical Discovery and 'Favorite Pre-
scription. Not one of the medicinal ingre-
dients named In these false formulas en-
tiers into the composition of Dr. Pierce's
medicines. There is no excuse for such
seoJndrelism, and no explanation of it ex-
cept or iral sin. This man has labora-
terry az his disposal; he could have had an
analysis made had he wanted one. He
probably did not want one A lie was
easier than the truth, and a great deal
handler for his purpose
1T would be interesting to know how
far the rest OF his book may be relied
upon. If the remainder of the informal
ton it supplies is as utterly unreliable as
these formulas, 1t will be a case of the
blind leading the blind to fall into the
ditch: As it is, a casual glance at the
book recalls that famous remark made
concerning another of the brotherhood of
stuffed prophets'-'The gentleman relies
upon his imagination for his facts and
upon his memory for his wit
I'VE are going after this kind of mo-,
We are going to show up the unprincip;ed
liars, who lend the name and influence
of an honorable profession to give weight
TO the falsehoods they utter In doing
this we are performing a duty to the
public, as well as to ourselves