The Saint Paul globe. (St. Paul, Minn.) 1896-1905, 1899-10-28
PROSPEROUS BUSINESS VENTURE.
Hungerford & Darrell Advertising
Agency of Washington, ID. c., In
cOrpOrated.

The recent Incorporation of the Hunger
ford & Darrell Advertising Agency Of
Washington, ID. c., directs attention to
the prosperous business conducted by the
agency, which, up to the time Of incor-
poration, was known as The Star Adver-
Using Agency.
Inc business was established In 1892 by
William a. Hungerford for seven years
previous to that time the advertising
writer for Woodward, & Lothrop Mr.
Hungerford built up In Washington the
most phenomenal local: advertising busi-
ness In any city in the country. In no
other city are 80 many merchandising
and ittle-represented in the columns of
the daily press. Mr. Hungerford's pa
uent, persistent work In advocating the
use of crisply written businesslike ads,
with frequent changes Of copy, had much
to do In bringing about this result.
In 1896 Louis p Darrell, who had before
that time conducted an advertising bust
ness or his own merged his business with
MI Hungerfords and has been valua-
BILE assistant in building up the present
business.
AT the recent Incorporation Frank Roe
Batcheider, q trained newspaper man,
formerly with the Worcester (Mass) Tel
egram, and for several years clerk Of the
committee on banking and currency Of
the house Of representatives, entered the
corporation. He is we'll known for liter
airy work regularly contributed to leading
magazines and periodicals.
The business of the Hungerford & OAR
rell Advertising Agency Is one of the
most prosperous in the country In pro-
portion to it's plant. 1t is capitalized at
100000, all the stock being held by the
actual managers of the business. This
agency now prepares the advertising for
some eighty local business houses. The
entire advertising campaign of "Jenness
Miller shoes for women and "Hu-man-i
c. shoes for men throughout the coun-
try has been and is now being vigorously
conducted by this agency. Mr.. Hunger
ford coined the name "Hu-man-ic" for a
new mems shoe which the Boston MAX
ers, Hathaway, Soule & Harrington, de-
sired to place upon the market. All the
advertising matter for both these shoes
is planned by the Hungerford & Darrell
Agency.
The foreign business of the agency IS
steadily growing, at the same time that
the local field is being thoroughly cult
waited. One Of the advertisers recently
added to it's list is Tincture Anal, the
remedy for consumption which is to car
ry on large advertising campaign dur
ing the coming season.
The agency already has branch office
in the Equitable building, Baltimore.
where it is rapidly building up a local
advertising business besides getting good
things from the foreign field.
The staff Of the agency includes four
teen ad writer's, bookkeepers, clerks, ar
lists, etc, who are kept busy throughout
the year. Its present quarters are at 1908
Pennsylvania avenue, but on the compile
ton of the magnificent marble building in
process Of erection for The Evening Star
it will have handsomely appointed suite
of offices therein The officers of the COR
poration are: William A. Hungerford,
president; Louis P. Darrell, vice presi-
dent; Frank Roe Batchelder, treasurer:
Robert w. Cox, secretary; c. c. Archi
bald, assistant secretary.