Devils Lake inter-ocean. (Devils Lake, Ramsey Co., Dakota [N.D.]) 1884-1905, 1899-05-19
ABOUT FOREIGN ADvER.
Using.

ABOUT FOREIGN ADvER.
Using.
The editor of the News can but smile at the
inconsistency of some of his exchanges in their
a pSSiisRins q }in say p sotas' for nothing; SSs Every Every last ass
one Of them are giving the patent medicine
proprietors more free space and free advertising
thar the N ss 81 has as ever ,ySsn thought Es zant 81 = giving y!ns the
free advertising we prefer to give il to our
friends rather than t. some patent medicine"
h &.nh;uE Il In n. the .t Last 9e tbs LII Like , l Ia;,;ao@aa
counted nearly 200 lines Of patent medicine
advertising which the Ihter-Ocean will do for
rsa1t p ses1ssntno Of e course Sns' n 10 M1sld be sssFs eou Ia
he expected of an editor who is foolish enough
to to,t DO sd,s;ta iHsn the he. year pa .S apoHPd q! for = nine II
something smart-and fail-about someone else
who does the same thing-for a season.
The above is taken from last
weeks issue of the Benson County
News, edited by A. j. Carver.
Mr.. Carver takes pride in belong
ing to that element of human
society known as political reform
ers, but like most Of them when it
comes to a practical business
proposition he is clear out Of his
element. In the above article
Carver utters a willful and ma
licious folsehood when he says the
Inter Ocean will take patent medi-
cine advertising for one-tenth of
what it would charge it's local
patrons. He makes this sweeping
assertion without any knowledge
whatever of the ,facts-but facts
are something these hypercritical
reformers never stop to investigate
when a falsehood boldly uttered
will apparently answer the pur-
pose of carrying a point.
For the benefit of this mis-
guided and badly ratified individual
we will state that the Inter- Ocean
has a fixed rate for foreign
advertisers from which we never
vary. The business men of Devils
Lake get precisely the same rate.
Occasionally on large contracts we
make an exception to the rule
in dealing with local merchants,
but never with the foreign
advertiser, because he exacts
a particular position and
will not allow credit for wrong
insertions of his ad. Furthermore,
when a copy of the paper must be
sent the advertiser the price of a
years subscription is added to the
contract. It is just as easy if not
easier to do business with the
foreign advertiser after he under
stands you Thoroughly as it is with
the home merchant. We do not
allow any foreign advertiser to
dictate his own price for space in
this paper, and for this reason over
half Of the propositions that come
to this Office are never accepted.
They all claim that the Inter
Ocean rate is two OF three times
higher than the best country week
lies ask, but if the other fellow
persists in throwing away his mer-
chandise it is no reason this paper
should.
Carver stands convicted OF
a malicious falsehood when he
uttered the statement quoted
but it is not the only one inrthe
list. W. want to point out just
one more inconsistency" and
then we are forever through witt
this modern Ananias. He says
Gas for us when we want to give
any free advertising we prefer te
give it to our friends rather thar
to some patent medicine humbug.'
As a matter of fact Garver's Ben.
son County News carries eacl
year from four to five columns O
foreign advertising in it's paten'
inside for which Carver does no
receive a penny. So far as he il
concerned the advertising is fur
nished absolutely free, the proceed
from which go exclusively to swell
ing the bank account of the ready
print concern. Carver canno
enter the plea that he has no con
troll over the advertising space 0
the patents" without acknowl
edging to the world that he, is
verdant chump as well as
, malicious falsefier.
The Democratic theory is neve