The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1899-07-09
Southern Kansas Business Men

The merchant whose place Of business
| Is talked about Is on the straight road 10
I success. II should. therefore, re the con-
| slant aim 81 the aspiring tradesman 20
/ attract public attention to his establish
ment To this end the only really efIcc-
| tive agency is advertising in the shap" ~
! interesting daily business announcements
/ I'm "A newspaper which has secured the
| public confidence.
4 great newspaper exerts an influence
! far more extensive and lasting than that
! which is commonly credited TO f. During
/ the early DAYS u the United States tho
I power Of the press was apparent chief
/ ~ in political circles; but with the ad-
vent of facilities with which % multiyly
/ the circulation Of newspapers and the
! great advance made IN their excellence
! as news purvcyors they entered the home
| and soon began 10 exercise a marked IN
nuence on family life. This influence =
! contInuallv Increasing. and !. IS because
| OF this important fact that the business
| world has recognized and accepted a first
| class newspapers advertising columns -
! the most valuable agency Tor the promo
ton OF mercantile enterprises.
IL has been aptly said that the Wheel
! of Fortune sometimes drops men on
| barren rock. and some; times on q tread
mill. According 70 the experience OF mar
I ".
mill. Having got there. the best pin f.
20 devise WAYS and means b. which some
good may De got out u their enforced
labor. In This connection the case %
busy merchant. who Ike most u his f,.-
lows Is on -. tTeadmNl. q worth con-
s!deratlon. BEING industrious and per-
sisteut. he drvOtes all his energies -
the achievement Of the best results. AID
especially makes u IA constant aim 20
40 z
c.ass per's Advertising columns. As
An .neyItaa.e result re makes MS tramp
or the treadmiil pay.
That ancient writer WAC declared that
he could wrap himself IN MS virtue AMI
hug hone, poverty 20 Ms heart Ma
doubtless quite sure that ne had said
something quite heroic But nobody carer
20 hug p.y1rty these days. be & honest
OF otherwise. hence msn IA al Ua.ss
% he are constantly planning g. acq1.'e
fortunes az well as reputation Tae mod
eru merchant. especially. beng u ta-
mids. % d yig0Tsus trsiess nd CO.. IS
s,.npefIGou. s ob.igsd o. U.iE- az the
available means O. his caruaud e.
achieve success. AMI clicf among t-efe
means. neX: 20 his own ability. ne
persistent ald intelligent Use u TIE aGNfr-
Using columns of a EsNsDas.FF A-cn o. M
rnagds me attention = the VHoL- % Esi.-
IL f-4+@t pr - ~ .a--+-"l
have r11n.g 20 Spen1. and g - sf1e1tlA.
>, a Trademarks 55z.nssE Success ira.
&c should attract zone % rs Wea.-h g.
h.s oWu ccTsrs
II ,hsss placid SaTs 81 re early hs-
Try Ct eastern c.tses when fhe s1a,zl .
though uc..-.c shopkes2srs. Nh0 then got-
.ss-ed NJ extensive es.abiE1-s. rts uscf
persona. 8 agquaistea with r-1alest'J y
.-sir -rls.-rlers there we're oVpsf. sr.t-rs
f,r 6rs.-cfzzs advertising w!t-r1t -aT-
~ rs-rl-rs 70 Ire ueSsTrarefs. &C :
--7- ssgsIy Be s1-rnisrd :1al ths E1-ify
.r.sesrre- & th1se VINES Ters 20 iasr
,zr,ly nor .-.s 1prTt e. slDgls--ig EXP 81
~ n. rr-s.le-ee % thsi- F7oer- BIT
- n-r~rsrr Sc merchant q t1caJ g a.
,Y-lstu.=d u-a 1DSzTstlTs.y f~s FrTepff
h the cor -sBn.fy. Re DEFt. '1fr~f =.
.s-~a So TONERS farcaF1 r-hef -Ef1i-
-,-,s fha- .-a rerE-3asve lra5frrF = ais
..-s-,s e. vtEt1rn aad sHpsF1sHes Bare
-, ma GOO rswE7aTs~ss aeTsfiia-
= ~ss-,~--l are fbe 49, s1er--Fe sEF1-
-. ~ -. z tas aser-aa-t - sEs2,4e-e
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