New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1899-06-11
FOR EARLY SUMNER READING.

II has been remarked upon some magazines
in which commerce Is far more ANONYMOUSLY
represented than literature, that their adver
Using pages are their most interesting parts
That NAV be fine tribute to the Ingenuity ana
taste of the advertisers, or II may he an I'M
COMPLIMENTARY reflection upon the literary con-
tributors; which, we shall not stop to discuss
The fact Is that advertisements are often high
" interesting even vyng with the news or the
day I'm the strength and directntss of their ap-
neal 10 the reader In such circumstances no
analogy IL needed for calling attention to them
or for comment upon them. They gre part OF
tbe record OF the times. They are the legltl-
mate answer 10 legitimate and all but uni
versol popular demand. II The Tribune does
NOT often call attention TO its advertising col
umps IL Is because of the principle that good
wine needs no bush" The character OF The
Tribune's advertising patronage has been 80
long and Is so well known that the public needs
not 70 be reminded OF the fact that In It's col
umns is always to be found the best contempo-
rary setting forth Of the best wares and OPP
portunities in the best Of marts.
To-day, however. it is fitting to give the at
tentIon OF our readers special direction toward
the pages on which the summer resorts OF
America are advertised. This paper has long
enjoyed peculiar prc-emnence as medium
for such advertisements, due to its being
known to reach the largest proportion OF the
people who patronize such resorts On this oc-
cosion II fairly outdoes itself, itself being the
sole standard by which its doings can be meas
nred. The heat and consequent discomfort of
the last week were unprecedented Equally
unprecedented Is the response made by our adj
fc thp nnhl r
demand Of the day. 1t may be that this sum-
mer will see hotter days than those OF last
week. 1t may be that other issues of The Trib-
une this summer will surpass to-days in guam
tity and variety Of resort advertising. But Just
rs the first hot wave II most felt, so the first
great offering Of advertisements appeals most
TO the popular mind. II Is for early summer
reading that these announcements are most
welcome; now, when people are still suffering
from tie first torrld onset, aud when plans Tor
summer outings long or short, are being MADE
We venture with all confidence TO say that
In all The Trbune's multitude OF readers with
all their multitude Of tastes and needs, there is
not one who will not find In our columns to-day
his or her requirements for the summer exactly
met 1t matters not what those requirements
are Whether the demand be for quiet ana re-
tirement or for the most brilliant social en-
yironment whether for such accommodations
as only great wealth can command or for those
within reach Of the slenderest means. whether
for health or for rest or for sport whether for
soashore or mountain or springs or lake. sat
isfactory answer TO the demand IL given: while
for those who do not know or have not decided
what they want there is a wealth OF suggestion
and instruction that must uDfalllngly facilitate
a choice. There is no little satisfaction on our
part in thus being able to minister TO what Is
at this season one Of the most urgent wants
of the metropolitan public. We have, we be-
lieve, kept the news and literary pages of this
issue OF The Tribune In all departments fully
up to the accustomed standard. But If our
readers show to-day preference for the pages
on which the attractions Of summer homes are
heralded we shall not quarrel with them for
their choice They will have selected feature
which Is not one Of the least interesting. and
which IL beyond question one Of the most sea
sOnable.