The representative. [volume] (St. Paul, Minn.) 1893-1901, 1899-12-14
TRUSTS AND ADyERTISING

Ane IdpIu FORMATION or trusts threatens
a serious injury to the newspaper craft. II
Is estimated by conservative men that dur
ing the past six months the trusts have
caused a decrease of from $4,000. 900 to
$4,000, 900 yearly in the amount spent by
general advertisers. The recently formed
baking powder trust is good examnle
Among the heaviest advertisers with news
papers OF a general character have been the
the various manufacturers of baking powder
Inc Royal, DR.. Price, Calumet, One Spoon
ana others have for several years been
spending immense sums of money in ad-
vertlslng. The new trust cOnsolidates all
these companies, and the result is a with
dfaWal or an immense lot of money from
advertising channels. The beer trust threat
ems to do the same thing and other trusts
| now IN process of formation will increase
the WlthdraWal of money from Advertising
Mediums The cigarette trust the corset
trust, the cereal trust, silverware trust. knit
GOODS trust, shoe trust and many others
all representing goods heretofore adyertis-
ed extensively by competing manufacturers
have Withdrawn most of the advertising
heretofore INDUCED in. Leslie's Weekly
places the amount lost to advertising med
iums by reason of the consolidation of in
terests at SIS, 100000 year.-Michigan Bull
letin.
Mr.. Newspaper Man, do you see ANYTHING
that touches you in the above, which elm
only squeezing you on paper, but other
trusts are squeezing your advertising pa
tronage Do you think the support of
party will equalize the loss trusts are slow
y out none the less surely putting on you?
Now, II you are intelligent and Won are
do you not" know that trusts cannot be
controlled by laws of regulation, that men
who have discovered that they can make
more by not competing cannot be forced to
compete? Do you not know that the cheap
0of
had by the greatest plants, and that those
who own great properties study to under,
sell others not SO we'll fixed and that to re
gain competition and establish the small
fellows would necessarily mean that great
factories with all their economies must
De destroyed? DO you not see that your in
terests and that of the trusts are opposed
Will you support the trusts or refuse to
accept the only solution, public ownership,
because some OF the politicians whom your
work and influence have raised from OBJ
security say that such a course will hurt
the party? or what good is party policy
that is strangling you. Public ownership
OF the trusts Is necessity to you and your
children, II you and they are not to be
slaves Of those who own the fool. clothing,
shelter and good things of life. BY assert
ing your honest conclusions you can have
tial who permits others to map out his
course Of action. Be men. You are the
greatest power in the land, but you al.
low others to use the power. even against
your personal interest Make the poll
ticians whom you have elevated serve your
interests instead of the trusts interests
The labor cost of paper, now in trust, is
not over half a cent a pound BY the
public ownership and operation of the plant
you can get it at this. If your advertising
is to be shut off and the trusts have no
need for 1t. you better teach the people how
much cheaper they can get things made by
themselves (the government than by let
ting the trusts have monopoly.
Do little thinking on this matter. The
world is moved by thinkers.-Appeal to
Reason.
This is the kind of spur used by ].
A. Wayland on the jaded jackass of CAPT.
talism. The foregoing article has been
sent to every newspaper in the United
States, and the influence of such read
ing upon the country press is beyond
calculation. The Appeal to Reason is
being sent for year to the country
press Of the whole nation and within
the year the policy of many country pa
pers will be radically changed.
The matter furnished by Mr.. Way
land will reach the country editor in it's
original form. It will pass through the
hands of no expurgating or censorship
committee and the public will get the
unchanged, socialistic utter
ances of man who does his own think
ing.
The plutes have prolonged their in
fluence by controlling the patent insides
of country newspapers the Associated
Press service and the city newspapers
from which SO many country papers get
their ideas.
Wayland has entered a most fruitful
field and he seems to know how to prop
erly cultivate it,,
Something better than pluto sophist-
ries will improve the quality of national
thought i
Reformers will rejoice that pluto pois-
on is being counteracted by proper
antldote. E. A. T.
PUSH 'THE REPRESENTATIVES,"
1t is fiourishing like a green bay
horse. Now is the time to help it. when