The daily morning journal and courier. [volume] (New Haven, Conn.) 1894-1907, 1899-12-19

| to the Toy Department
Christmas week at the big Store" is
well under way and as soon as the
doors opened yesterday morning there
were crowds eagerly waiting to gain
an entrance. The stock on hand at
Malley's is the largest ever handled by
a local firm and it is not to be Won
| dered at that so many want to get first
choice. Besides being an immense
stock, there are more varieties in 1t
| than have ever before been gathered to-
gether under one roof in New Haven.
| Everything that anybody wants or Will
ever have occasion to want can be
found at the Big Store" this week and
the prices that are attached to the ar
ticles in every department are remark
ably low and are bound to attract the
attention Of any Christmas shopper.
Every department is stocked to its
utmost capacity, in preparation for the
great rush that Is sure to increase as
the week advances. The toy depart
ment in the basement has been made
double its former size by the taking
down of two partitions which formed
the division of other departments. The
toy department now covers nearly half
an acre, one of the largest areas to
similar department in any store in New
England. This department is simply
taxes to it's utmost with an immense
line Of toys, games and everything for
the children. Ten columns OF adver-
tisements, given over entirely to toys,
have already appeared in the local
papers under the name of Edward Nal
ley and even then but about half the
department has been covered.
The jewelry department which is
whole store in itself, is another that has
spread itself lately and the goods con-
tanned therein are second to none in
the city. Besides this the prices are as
tonishingly low, Solid silver. little ster-
ling pieces and all sorts of ornaments
in gold and silver are to be found in
this branch of the big Store" The
goods are not cheap goods, though the
prices are low and fact that can be
easily proven on visit to the depart
ment, is, that the goods are just as adj
vertised absolutely genuine and first
class in every respect. A good inspec-
ton was made of the ware yesterday
and it was clearly demonstrated that
there were no fake" articles in the en-
tire immense assortment, Mr.. Malley
can afford to set the prices trifle lower
than at jeWelry stores, because the eX-
penses for rent, ETC., which are incurred
by dealers who sell nothing but jewelry
are all cancelled in the great consoli-
dation of twenty stores.
The jewelry department was not the
only one that was jammed yesterday.
Every portion of the store wasf simply
crowded, though not uncomfortably. |
There was a steady stream in and out
of the entrances and each and every
counter was lined sometimes two or
three deep
The book department with its magni-
ficent assortment Of volumes by all the |
great authors of the present day was the |
center of great deal of attraction. |
Handsomely bound books by all the
standard authors are being sold at a
sacrifice; books for the children; books
for the school boy and girl; novels and
Of all kinds are going at re-
duced rates.
The big Store" is certainly the head
quarters for books
It's like visiting an art gallery on
smaller scale to go through
the picture store. One sees there the
that have held the world
spellbound in admiration, reproduced so
as to cost penniess, where the originals
cost thousands Of dollars
It's bringing the worlds art down to
a price point where all may enjoy the
ownership. And such pictures certain
~ make worthy gifts
The big Store" is the handkerchief
store Not alone because it shows thou
sands more handkerchief than other
stores, not alone that it shows cheaper
and more expensive handkerchiefs than
any other store. but that the price for
7alue is beyond the merchandising
power of any other store or combination
If stores.
Thousands of them are sold every day
which Is proof enough that a better
Christmas gift than a dozen fine hand I
is hard to find.
The rug and carpet department on
he second floor has recently been rein
creed with an entire new line of beau .
iful designs and together with the
beautiful furniture assortment help
orm most imposing spectacle on the
econd floor. The big area devoted en-
rely to furniture looks like one vast
axe of beautiful colors.
So it is all through the big Store" I
every nook and corner, every counter
as its attraction. One could spend a .
ay easily looking over the great vari- I
ty of Christmas goods.
The interior of the big Store" in it.
elf is a beautiful sight Strung all
long the wall are greens, wreaths, hol-
Y and other Christmas flowers and in
ach wreath in red letters is the mono
ram of the firm.
A visit 10 fLa UIoirr c+o,,a,, =