Evening star. [volume] (Washington, D.C.) 1854-1972, 1899-06-17
EXHIBITION OF ADVERTISING.
An Interesting and Apparently End.
less Display of Ingenious Methods.
From the Ioudor Standard

An Interesting and Apparently End
less Display of Ingenious Methods.
From the Londor Standard.
The art Of advertising has attained to
such diversity of method that an exhibition
was inevitable. At Niagara Hall, West
minister, may be seen, during the next fort
night, a display of some of the means by
which energetic and enterprising man keep
their business before the public. The me-
dunn which, as the catalogue frankly ac-
knowledges, lis looked upon by most adver-
tisers of sound views and experience as
that which brings most grist to the mill Is
the newspaper. collection of journals Is
not in itself an overpowering attraction,
yet it can be made useful when arranged IN
geographical divisions, as at Niagara Hall,
and supplemented with estimates of the
cost of advertising over a particular county
or district. These comparative tables for
newspapers bill-posting and house toulouse
visitation show that the first is not only
the most effective, but also the cheapest
medium. OF the more snowy methods there
is a bawildering variety, ranging from pa
per knickknacks to huge posters. Pictures
have been used for advertising ever since
the art was known. Only in recent yea1s
however, has pictorial advertisement ar
rived at any refinement. Chefet, Willetta
and Mucha revolutioniZad the poster, and
set an example which has banished many
of those puarile mOnstrosities that once did
service on the hoardings. How widely the
new style differs from the Old is revealed
by a glance around the artists gallery.
Here are some striking specimens of eff
feCtiye design and color.
OF show cards, enamels and electric signs
there is endless display. Dutch. German
and French challenge our supremacy in
thsse departments, and have sent many at
ractive exhibits. Thu Dutch, for some re;i-
son, have manifested especial interest in
the subject, and are represented by no
fewer than ten firms. 1t is satisfactory
however. to note that British firms are un-
surpassed by any of these foreign COM
petitors. The brightness, novelty and artis-
tic finish about much of the work IN this
department should appeal to many who are
not directly concerned in the art which it
is intended to serve The elect trio sign is
one of the latest additions to the mechan-
ism of advertising. How effective It can be
Central Hall, where is a dazzling array of
colors and of pictures Illuminated by q coa-
triVance that resembles the metallic web of
music box or the cardboard pattern in a
jacquard loom Examples are given of
window dressing, in which there is evil
IDENTIFY abundant opportunity for uniting
the pictorial art with the material whose
uses are to be impressed upon the public
mind. Among other objects deserving at
tentlon are those Illustrating methods that
may be employed with advantage IN rail-
way stations and on tramcars and omni-
buses. 1t will be seen from this briaf SUR
vey of the contents of Niagara Hall that
the exhibition IS likely to be of interest as
well as of service to all who make US. of
public advertisements in their business or
pursuits.