The Worcester spy. [volume] (Worcester, Mass.) 1898-1904, 1899-07-30

AIiorIneu Dy the leading advertising
agents in London, has an average daily
circulation from one years end to the
other of about 100000 copies. Mr..
Harmsworth s Mail has outstripped
the Telegraph and has circulation of
100000 copies daily, while his Evening
News has circulation of 100000 copies.
The London Chronicles circulation
| will average as high as 100000 daily.
1t is the organ of the labor unions, and
| prints more telegraphic news than any
other London daily. The Daily News
has about $4,000 circulation. The Echo
| has $1,000, the Globe $4,000, the Post
and Standard from $4,000 to 75,0 900 each,
and the Times from 10000 to 1000. but
nobody knows how many. The circula-
| ton of the Times, like the authorship
| of its editorials, is a mystery, but the
paper dealers say that it is not hale
| as large as it used to be. The Parnell
affair injured it immensely, and cost
| it much advertising as well as circu-
| lation. The Telegraph and the News
have cut into it, and although the
Times still has more influence with the
| British people than all the rest of the
| newspapers combined, it is not The
| Thunderer" that it used to be- Men
| have endured the condemnation of tie
| Times and survived. Men have enjoyed
| it's support and failed. The Times sells
! for three times as much as any other
daily. paper, and is still the most i'm
| portant newspaper property as well as
| the most important vehicle of intelli-l
| gence in Europe, and probably in the
world.
| The London Telegraph is gaining
| gradually upon the Times in influence
| and dividends, and is a much morp
| popular paper. The Times prints every
thing verbatim, the proceedings of par
| lament, the county council, the school
| board, and all important public docu-
ments appear in full in it's columns. Its
editorials are sometimes written by
atesmen-nobody knows who. There
| is a good deal of humbug about this
but it certainly gives them a great
ceal more influence than they other
wise would have. The public often read
| with breathless awe leader, AS
| they call it, written by some member
| Of the staff, and proclaim it one of the
strongest arguments that Lord Sails
| bury ever uttered, when an article in
| the next column that was actually
written by the prime minister is passed
/ over without any attention whatever.
1t is true that members of the ministry
write for the Times 1t is also true
| that the most famous statesmen and
authors in England occasionally con-
| tribute to its columns. tt has paid os
much as $3.50 for a single editorial, and
| 500 for a poem of not more than thirty
| lines, but this extravaganza is verv in
| frequent. It is the policy Of that news
paper to make people believe that the
| chancellor of the exchequer and the
governor of the bank of England write
| the daily column on finance, the prime
minister the comments on the policy
of the government and the archbishop
| of Canterbury the articles on religion.
| This pretensiqn has a slender founda :
| ton. The Chicago Record and several
| other American newspapers pay twice
as much for news and editorial articles
| every year as does the London Times.
Another strong point of the Times
Lis it's correspondence from all parts OF
| the world, which is the best publlshed
| by any newspaper, and every issue
contains unpaid. contributions from
men of learning and Importance on all
sorts of subjects.
It is customary for the Times, the
Telegraph and other wealthy papers
of England to retain" prominent writ
ers and famous correspondents so that
they shall not contribute to any other.
For example, Archibald Forbes used to
receive and perhaps still receives a re-
tainer of $500 or e400 a year to monop-
olize his services. He accepts this with
the understanding that he is always
ready to obey orders for articles in his
special line, and will not write for any
other newspaper. When he is actually
employed he receives additional com
pensation.
AS a, rule. the salaries paid by the
London newspapers are much smaller
than those received by journalists in
America. There are a few men men
like Sir Edwin Arnold, who receive
large compensation. His salary is
said to be ST., 900 a year, but the ordl-
nary editors, reporters and correspond
ents do not average half as much as
men of corresponding positions in the
United States. Fifty dollars week is
considered a big salary. The manag-
ing editor Of one of the most prominent
and wealthy newspapers in London told
me that the best paid man on his stair
received $50 a week.
AS a rule, however the London news
papers pay bigger dividends on the cap
ital invested than those of Chicago or
New York The English are great adj
vertisers, but they do not understand
the art of display or show the origi-
nality that makes the advertising pages
of American newspapers attractive
The advertising rates in the Times, Tel
egraph and other firSt-clasS neWspa-
pers vary but little, and it is curious
that they charge more in proportion
for large advertisements than for little
ones For example, the rate is 311s
cents a Ine for the first forty-eight
lines, and after that so cents line,
for legal, financial, educational, amuse-
ment and similar notices. Trade
advertisements as they call those fur
nished by merchants, auctioneers, etct,
are charged for at the rate of shillings
for the first five lines and shilling for
a line thereafter. Situations wanted
ciSr-
pence q line thereafter. Domestic SER
wants applying for situations are given
reduced rates-three lines for one shill-
J ing and sixpence. Persons advertising
, for help have to pay a shilling line,
no matter how long or how short their
advertisement. Rents and other real
estate advertisements pay a shilling a
line for the first six lines, and one shill-
| ing and siXpence thereafter. Marriage
| and death notices are received at the
same rate.
| All the personal paragraphs and So
ciety news that appear in the London,
papers is paid for except that which re-
llates to the royal family. the nobility
| and the diplomatic corps II an or
binary citizen gives ball or marries
loft his daughter or entertains the
Prince Of Wales at dinner he Is COM
PEELED to\pay for his glory. Mrs. John
| w. Mackay, William Waldorf Aston
| and other ordinary persons, native or
foreign, in London society pay for ev-
Iery notice they receive in the newspa-
lpers; sometimes the report of a ball or
| a wedding costs 5000 or $500 for every
newspaper 1t appears in. The follow
ling standing announcement concern
ling what is known as the "agony coll
lumn" will be found in the London pa
Ipers:-
"All society personal and fashion
able paragraphs, except those relating
to royalty and official incidents, will be
e. q nf