Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1899-08-12
MILE AND GUIDE BOARD.
An Advertising Organization of Great
Public BENEFIT.

The BUSH ess or professional man.
firm or company, who does the most
adver; Using is regarded by the public
rs the most enterprising and progress
sive. and many are the schemes con-
stantly brought to their notice as an
advertising medium.
Experience has proved that adver-
Using is productive of the best re-
suits when presented to the public in
the most attractive form. Advertis-
ing which appeals to the sense of
beauty cannot fail to leave its impress
on the minds of its readers. Novelty
is another important feature; the eye
becomes weary of seeing miles of adj
vertising matter on fences, rocks and
any unsightly spot which seems to
offer space for it. The most casual
observer cannot fail to see the con-
trast between the oldtime ads and
their presentation by up-to-date me h.
DDS.
Wide awake advertisers are not slow
to appreciate the difference and gladly
avail themselves of the best mediums
offered in the advertising line. Com
petition is so fierce in the present day
that business men are taxed to their
utmost to keep abreast of the times.
The time is past when a man
can open up business by painting his
name and the nature of his business
on his store or Office front and then
sit down to patiently wait for custo-
mers. Merchants and professional
men in this age are characterized by
their hustling ability and original and
unique advertising methods, and the
most meritorious methods are en-
ployed in making a bid for the patro-
mage of the public.
The Mile and Guide Board Adver-
Using company has been formed to
completely fill this long felt want. and
is now manufacturing boards to be
placed every mile on all the principal
roads leading into this city, for dis
lance on each road of at least II
miles out.
Every body is familiar with the OBJ
ject of guide boards, or mile posts,
placed upon our country roads, plain
ly indicating the direction and dis
lance of one place to another, and
when this feature is coupled with a
substantial and attractive advertising
lneej!i4ln and located on every road,
one mile apart, their utility can
readily be appreciated. The new
mile and guide boards measure SIX by
eight feet and stand 10 feet high, De-
ing placed on substantial cedar posts
firmly planted in the ground. Each
board contains six spaces for
ads, besides the guide board at the
top. These spaces are of six separ-
ate steel plates, artistically painted,
giving the name, business and lOca-
ton of the advertiser, and are de-
tachable, so that they can be removed
and replaced when any change is de-
sired by the advertiser. These fea-
lures com bined make the boards a
road and county directory, and give
the highest value to the business an
nouncements they bear, for they tell
every farmer, transient traveller or
bicycle rider just where he is, and it
places the advertisers name, business
and location just where the farmer,
traveller and pleasure seeker must
read them in connection with the
necessities of his progress on the
road.
No two advertisers in the same line
of business go on the same board, so
that each one has the whole board to
4
cerned.
Progressive seekers after new bust
ness frequently do a great deal of
good for their city in many ways
without receiving any credit, to which
they are Justly entitled. Every ex-
penditure they make in improving
their places of business, every dollar
they expend in making the surround
ings appear to better advantage and in
excelling the attractions of competi- |
tors incites further rivalry and slim |
ulates further improvements on the |
part of rivals. Every wide-awake and |
Industrious trades and professional |
man helps to bring about constant |
improvement in the attractiveness of |
the business district; he spurs up his |
real competitor and infuses energy |
into the apathetic. Visitors from !
a abroad observe these things; they |
like to visit a lively, progressive city.
and to deal with merchants who i'm !
press them as keen dealers. TO the |
extent they are thus impressed, |
and influenced to turn to our city in /
preference to others where their pur-
chases might be made, they are con-
tributing to the advancement of our
city as business center, and we are
all indebted to the merchants and /
others who cause them to make this
city their choice, and to the Mile and
Guide Board Advertising company for
iffording them the opportunity to do
So The development of anv city as
1 shopping center is equally as desir-
able as its development into great
manufacturing center
The local stockholders in this enter
prise are j. Frank Robinson, William
l. Magill, William B. Ferguson, C..
Perry Ohayer and Adair Peasants
Plies. Piles.
Why be bothered with this annoy
ng complaint when Banner Salve will