davidaulloa/AmericanStories huggingface dataset:
The St. Johns herald., 1899-04-08

have taken effect for one of the men jumped and yelled, and in the morning blood was found on the wood. They gained entrance to the house through window. No positive clue hss yet been obtained as to the identity of the burGlars.-Guardlan.
The St. Johns herald., 1899-04-08

The fact that Col. Bryan cele- brated his 18th birthday March 19 is a reminder that he is still entit- led to rank as a young man. No man IS mIddle-aged until he is 40. Meanwhile he is accumulating ex- nerience.
The St. Johns herald., 1899-04-08

The republican supreme court seems to have grave and serious doubts about the efficacy of the leg islativs safety net.
The St. Johns herald., 1899-04-08

We wonder that no inventive ge nius has put upon the market an Easter prayer book having little mirror inserted in the cover.
The St. Johns herald., 1899-04-08

The newspaper that is striving for similarity between tho Twen- tieth Arlzona legislature and com mon decency is in danger of strain ing its intellect.
The St. Johns herald., 1899-04-08

Fried wasps are said to be Chi, nese delrcacy. If they taste any thing like the raw bee tastes in a bite of honey, we would prefer chile con-carno stuck full of Deed- less.
The St. Johns herald., 1899-04-08

It is & historical fact that most of the bOasted accomplishments of the present administration have been the subjects of official inquiry.
The St. Johns herald., 1899-04-08

The modern idea is that there is plenty of room upstairs for the fel. low who is let in on the ground floor.
The St. Johns herald., 1899-04-08

It will be noted that Mir. Alger departed for Cuba about tho time the beef inquiry commission head cd for Washington.
The St. Johns herald., 1899-04-08

The uews from Manila indicates that no American generals are swinging in hammocks six miles behind the firing line.
The St. Johns herald., 1899-04-08

The English railroads are intro ducing the American automatic coupler. This ought to facilitate the international alliance.
The St. Johns herald., 1899-04-08

Half the people in the world are unhappy because they can't afford the things that make the other hall miserable.
The St. Johns herald., 1899-04-08

Blood and Nerves are very close iy related. Keep the blood rich, pure and healthy, with Hoods Sarsaparriia and you will have no nervousness.
 Hoods Pills are best after-dinner pills,a digestion, preventconstipation
The St. Johns herald., 1899-04-08

AS between an Easter Ode and the Easter Owed most husbands will insist that they are muslcally inclined.
The St. Johns herald., 1899-04-08

It is estimated that the service of 5000 persons will be required to take the census of 1900.
The St. Johns herald., 1899-04-08
ST. JOHNS HERALD.
E4tered in the Postotfice at St. Johns as second
 class matter.
SUBSCRIPTION RATES.
ADVERTISING RATES

1 inch mos. $1. mos. $1,50 3 mos. g. 6 mos. s. year $5
 2 inches mos. $1 50 2 mos. $2,50, mos. s. 6 mos. 50 year $7,50.
 column 1 mos. g. mos. 8. 3 mos. $4. mos $6. l year $10.
The St. Johns herald., 1899-04-08

As compressed air machine our socialist friend, Sitizon Roller, is 8 success.
The St. Johns herald., 1899-04-08

MT. John Sherman refuses to go hence until he has said 8 few more things called up by his memory.
The St. Johns herald., 1899-04-08

Criminal aggression depends al- together upon whether you are at the muzzle or the butt of the mus ket.
The St. Johns herald., 1899-04-08

Humanity is about equally divid- ed between those who can't stand prosperity to stand.
The St. Johns herald., 1899-04-08

There are very few Americans mean enough to begrudge Admiral Dewey his $l4,50O annual salary.
The Scranton tribune. [volume] (Scranton, Pa.) 1891-1910, 1899-02-04

An idea that the larger stores are
the only ones than can advertise sue
cessfully seems to be prevalent among
the proprietors of the smaller estab-
lishments of Scranton and vicinity.
This idea is a mistaken one. 1t is
true that the small dealers cannot af-
ford to use the large amount of ad-
Nertising space that is used by the de-
partment stores, but they can use sufti-
cient space to tell the people about the
goods they have for sale, with profit
to themselves proportionate to that of
the larger stores.
The smaller dealers of other cities
have found this to be true. l know of
no other city the size of Scranton where
SO few small display Advertisements
by small ones l mean from one to six
inches-are carried in the columns of
the daily papers.
l have on my desk a copy of daily
newspaper published in city of 10000
population, and in it 1 finG about eight
columns of small display advertise
ments, representing grocery, drug, shoe,
dry goods and stationery stores, in
surance agencies, barber shops, coal
dealers, etc. 1t must pay the people to
run these advertisements. They are
not spending their money for their
health.
The great fault with the few small
advertisers of this city is, they seldom
change their advertisements. Some
never change them at all, but they are
content with simply stating their name,
address and business. Such announce
ments do not bring business. 1t is the
fellow who tells why people should
trade at his store, and gives good rea-
sons, too, who gets the business. Sure
ly every merchant must have some
good points about his store, some line
of goods of which he makes a special
ty, Tell the public these facts in a
straightforward way through the news
papers, changing the matter frequent
ly, and if the space used be only two
inches, it is bound to bring business.
The Tribune proposes to do all that it
can to encourage the proprietors of
| the many smaller stores hereabouts in
the line of advertising, and in order
to help the good work along, we make
the following proposition:
To any such merchant who will use
| in the columns of The Tribune a dis
| play advertisement occupying from one
| to six inches, to be paid for at our reg
| ular card rates, we offer to send one
| of our representatives, upon applica-
| tion, to secure the information neces-
| sary TO make a good advertisement for
| his line Of business write the adver-
| tisement and change it frequently. We
| cannot promise to do this continually,
but will do so for reasonable period.
The Scranton tribune. [volume] (Scranton, Pa.) 1891-1910, 1899-02-04

Unconscious and bleeding they left
him, where he was found at early dawn
by a policeman, who rang for an am
bulance and sent him TO the hospital
Next day the newsboys were shout
ing: "All about the double murder!"
A bank president had been murdered
in his own home by burglars. n brave
policeman, who had caught them In the
act, also fell a victim to the villains.
The only eyewitness to the deed was
missing and the whole affair was q
mystery.
\ half-do2en suspects were landed
behind prison bars. Brower could not
be found at the office We We're scared.
Rewards amounting to $4,000 were Of
fered for the detection of the guilty
parties.
Late I'm the afternoon of the third
day a messenger came to me saying l
was wanted at the city hospital. Hur-
rying there l was shown to the surgi-
cal ward, where, on an iron cot, lay
poor Brewer. Fastening to his side l
grasped his hand
The sight of q familiar face worked a
revolution, and his mind cleared In
stantly. The nurses said he had been
delirious most of the time.
Come" said he, get me out of this
pretty quick"
l eXpostulated. But Brewer was firm
in his determination. / knew the super
intendent and got him to sign his re-
| lease.
He's all right now, SO long as he has
his Wits said the superintendent. He
was more scared than hurt"
Bundling him into carriage l drove
at his request directly to the office OF
| the chief Of police.
Come" said Brewer. He was COO
| and steady now.
| Gaining our admittance, Brewer pro.
The Scranton tribune. [volume] (Scranton, Pa.) 1891-1910, 1899-02-04
Exaggerated Advertising.

Some advertisers, not the most sue
cessful ones, however, expect their ad-
vertisements, unaided, to sell their
goods. This idea is mistaken one.
The advertisement will, if well written,
and plainly and neatly displayed, bring
people to your store, but right there Is
where the duty of the advertisement
ends. 1t is then altogether within the
power of the merchant and his clerks
to make a good customer of the person
sent to the store by the advertisement,
or not. 1t may be that an article has
been advertised as being of the high
est grade at a very low figure, but in
reality 1t is a low-grade article, and
although worth the price asked for 1t,
The Scranton tribune. [volume] (Scranton, Pa.) 1891-1910, 1899-02-04

ceeded to make known his errand.
From beginning TO end he told all he
knew of the murder-how he recognized
the two men in the saloon and followed
them in the hope of finding an officer;
how he had turned the corner in hot
pursuit. and there his narrative ended,
because that was as far as he went.
But what was your idea of writing
note?" asked the chief
Here's the note" said Brewer, hand
ing II TO him. "You can read 1t your
self"
Once glance at that soiled piece of
paper and the chief rose, striding
over to where Brewer sat. thrust out
his hand, saying
"My boy, you've got the right stuff
in you. That's the most welcome note
1 ever read"
1t was an accurate likeness of two
of the most desperate criminals un-
hanged.
The chief of police caught them and
we all saw them receive capital pun
ishment.
The reward was divided between
Brewer and the detective who made
the arrest, Brewer getting the lions
share.
II guess I'll go over to Europe pretty
soon" said Brewer when the money
was paid over to him.
And he went.
He did not write. We have never
heard from him.
This has been some years ago. but a
friend of mine who is something of an
art critic tells me the last time he was
| in Paris he saw a painting by an
American artist which was creating a
great furore in art circles. 1t was OF
| one dog in twenty-seven different pos
| itions.-The Owl.
The Scranton tribune. [volume] (Scranton, Pa.) 1891-1910, 1899-02-04

is by no means the phenomenal bar
gain advertised. The wOuld-be buyer
is naturally disappointed, and leaves
the store without making a purchase,
and will have no confidence in the sub
sequent advertising of this house. Ex-
aggerated advertising does not pay. 1t
breeds lack of confidence, and a store
in which the public is losing confidence
is with us for a short time only.
There are many other reasons why
some merchants do not reap the bene-
fits they should from their advertising,
but lack of space in this issue forbids
further discussion on the subject at
present. We WILL however delve further
into this question at another time.
The Scranton tribune. [volume] (Scranton, Pa.) 1891-1910, 1899-02-04
Small Points.

Possibly your style of advertising
does not suit your business, or it may
be your ads. are poorly written, or not
changed often enough. Possibly the
trouble is in your store. Look into the
matter 1t is surely an important one.
If you cannot locate the matter with
certainty, experiment little with your
style and system. Ask expert advice.
You are bound to succeed eventually.
The Scranton tribune. [volume] (Scranton, Pa.) 1891-1910, 1899-02-04
In 1903.

"Dld you put Spanish dictionary in
my handbag?" inquired the congressman,
as his wife held his oVercoat for him,
"Yes, dear"
"And my Hawaiian tutor promised to
meet me at the capitol, didn't he?"
Faithfully"
"And you put that pamphlet on Tagal
verbs along with the Spanish bookg
The Scranton tribune. [volume] (Scranton, Pa.) 1891-1910, 1899-02-04

Remember that Keeping everlast-
ingly at it brings success" If your ad-
vertising is not paying you as it should,
study it carefully and find out why.
One thing is sure: Advertising can be
made to pay. Others are reaping profit
from it continually; why not you?
The Scranton tribune. [volume] (Scranton, Pa.) 1891-1910, 1899-02-04

Don't be one of those back numbers
who are continually debating the ques-
tion, Does advertising pay?" Look
around you, and you will find host
OF living examples testifying to the fact
that it does pay, and pays well.
The Scranton tribune. [volume] (Scranton, Pa.) 1891-1910, 1899-02-04
READY REFERENCE Guide
Scranton
Representative Firms

ART MATERIAL, FRAMING AND PHO
TO SUPPLIES.
The Griffin Art Studio, 2O9 Wyoming
BANKS.
Scranton Savings Bank. 122 Wyoming.
Merchants & Mechanics Bank, 42O Lack.
Third National Bank, 1lS Wyoming.
West Side Bank, 109 n. Main.
Lack. Trust & Safe Dep. Co., 4O4 Lacka.
Traders Nat. Bank, Wyom. Il Spruce.
Dime. Dis. and Dep, Wyom. a. Spruce
BOOTS AND SuoES-wHoLESALE
Goldsmith Bros, 30i Lackawanna,
AND ICE CREA NJ
WHOLESALE.
Williams, j. d. s. Bro, S12 Lackawanna
FRUITs-wHOLESALE
Wegman Fruit Co., IL Lackawanna.
ERS-wHoLESALE.
Kelly, Il. ]. & Co., IA Iackawanna-
HARDWARE AND NINE SUPPLIES.
Hunt G. Connell Co., 43i Lackawanna.
HEATING AND PLUMBING.
Howley, p f. & M. T., 231 Wyoming.
HARNESS. AND TRUNKS.
Fritz, G. W., 4l0 Lackawanna.
BUILDERS HARDWARE. STOVES. ETC.
Lackawanna Hardware Co., 221 Lacka.
BEDDING. SPRINGS, ETC.
The Scranton Bedding Co., COO Lacka.
HARDWARE. STOVES. ETC.
Leonard, Thos. f., Lackawanna ave.
BAND INSTRUMENTS AND PIANOS.
Finn & Phillips, 1873 Wyoming.
FURNITURE AND CARPETS.
IDrotbarna G, N Va ShiOptOn
LUMBER AND planning MILL.
Ansley, Joseph & Son, sol Scranton.
DIAMONDS. WATCHES AND JEwELRy.
Mercereau & Connell, 3O7 Lackawanna.
MEATS AND VEGETABLES.
Carr, Il. Z. & Son, 213 Washington.
GRANITE MONUMENTAL WORKS
Owens Bros, 2lS Adams.
LOAN AND BUILDING ASSOCIATIONS.
Security Bldg & Sav'gs Union, Mears Bldg
CRACKERS. CAKES, ETC.
Nat. Biscuit Co. (scra'n Branch), 20 Lack
CARRIAGES AND HARNESS.
Slmrell V, A, SIS Linden.
PAPER AND BUTCHER SUPPLIES.
Uthman Paper Co., 225 Spruce.
BUTTER. EGGS AND CHEESE.
Stevens, f. d. & Co., 80 Lackawanna.
FLOUR. FEED. HAY AND GRAIN.
The Weston Mill Co., Lackawanna ave.
MACARoNI AND vERMICELLL
Cassese Bros, 90 Lackawanna ave.
JEWELERS.. AND oPTICIANs-wHoLE
SALE.
Levy, n. b. & Bro, Traders Bldg.
BUTTER. EGGS. FLOUR, HAY. ETC,
Easterle & Co., 131 Franklin.
Babcock, II. F., & Co., 1l6 Franklin.
JEWELERS. AND WATCH MATERIAL.
Phillips, Geo. & Co., Coal Exchange.
WINES AND LIQUOR.
Casey Bros, PIG Lackawanna-
LIFE INSURANCE COMPANY.
Northwestern Mutual Life. Mears Bldg.
LAW AND COLLECTION.
Okell & Dunn, Coal Exchange
Yocum, Geo. c., Connell Bldg.
BICYCLES AND PHOTO SUPPLIES.
Florey Il Brooks, 2l1 Washington.
ovERALLS. UNDERWEAR. ETC.
Harris, S., S22 Penn ave.
LUBRICATING OILS AND GREASES.
Maloney Oil Mfg, Co., l4l Meridian.
OIL. PAINT AND yARNISH.
Maloney Oil Mfg. Co., 14l Meridian.
STATIONERS AND ENGRAyERs.
Prendergast 4 Geipel, 2O7 Washington.
FUNERAL DIRECTORS.
Tague,, p. w, 1lS S Main; Residence ll24
jackson.
Price William, 1876 S. Main.
DRY GOODS, SHOES AND GROCERIES.
Mccain, Il. j., AL N Main.
The Scranton tribune. [volume] (Scranton, Pa.) 1891-1910, 1899-02-04
What Others Say.

An advertisement which is all cut up
into sections by the use of different
sorts or sizes of type and borders and
ornaments, is like a handful of small
pebbles. 1t IL thrown at the reader,
but doesn't make an impression on
him. II the advertisement is set so
that it makes one complete, compact
chunk, it will be solid enough to make
an impression when it strikes. If you
want to hit q man you would a good
deal rather have one good-sized stone
than handful of sand.-Bates, in
Printers Ink
Profitable advertising has been found
to be a reasonable percentage of ex-
penditure steadily made in the best
medium or mediums the appropriation
will secure. The small ad run steadily
with proper changes will eventually
bring in more profit than the big oc-
casional display. Reach the eyes of all
the people you can all the time. If you
advertise extensively employ a bright,
reliable adwriter. Steer clear of the
fakir in all things, advertising espec.
ially.-Trade Register.
Tell your story as though you be-
lieved it-and the telling strikes men
and women, regardless Of rank and
class. Be sincere in your statements;
mean what YOU say; say what you
mean. and say 1t with all your might.
Talk in print as you would in person.
| Chicago Dry Goods Reporter.
A furious shower does not soak in so
OF
umn advertisement once a year is not
so good as a half-inch fifty-two times
a year.-Newspaperdom.
1t is true that advertising will not
put merit into poor merchandise, but
good merchandise often becomes poor
for the want Of good Advertising
Paul Point.
The Scranton tribune. [volume] (Scranton, Pa.) 1891-1910, 1899-02-04

People are easily frightened when they
think that something is the matter with
heart or lungs. Off they rush to the ply
sician's office and have themselves ex-
amined M matter how hin the Zee ,,,n,r he
The Scranton tribune. [volume] (Scranton, Pa.) 1891-1910, 1899-02-04
Worse.

81 was sorry to do it," said Mr. Storm
ington Barnes, but l was obliged to
take notice of such gross neglect OF
duty, l have discharged the property
man"
He was very careless" remarked Mr..
Orestes Van Hamm. "He forgot the
prompt book twice"
ITS worse than that this time. lie
has allowed the company 10 come away
without its road ap."--Washington Star.
The Scranton tribune. [volume] (Scranton, Pa.) 1891-1910, 1899-02-04

A merchant may be selling-or try
ing to sell-butter at lower price
than that advertised by one of his COM
petitors, but if he does not advertise
the fact how is the public to know it?
The Scranton tribune. [volume] (Scranton, Pa.) 1891-1910, 1899-02-04
JONAS LONGS SoNs.
SATURDAY
Will Be a
Big Bargain Day
in Boys
Clothing.

KNEE PANTS - or
drab Corduroy, sizes 3
to Is years; heavy " waiSt
band, all seams stayed
with tape; 75c kind.
Saturday. y.......... 4oc
VESTEE SUITS-Of
fine Cheviot, sizes 3 to
8 years, collar trimmed
with cloth and soutache
braid; vest trimmed to
match; pants finished
with bow and buckle /;
S.. so kind. Satur-
day. SI.O0
SUITS-For boys, s
to IS years, double
breasted, well made and
trimmed, five patterns ;
81. kind. Satur-
day ............ S2.25
The Scranton tribune. [volume] (Scranton, Pa.) 1891-1910, 1899-02-04
JONAS LONGS sows.
SATURDAY
Will Be a
Big Bargain Day
in Good
Hosiery.

WOMEN'S-Fine full
fashioned, fine guage,
fast black, with high
Spliced heel and double
sole; worth 25c pair.
Three pairs for 50 cents,
or. IzC
CHILDREN'S
SCHOOL HOSE - In
sizes from 6 TO eK; ex-
ira fine cotton, full g.
thread, with seamless
foot. None better ever
sold under I5c. On
Saturday .......... Ioc
MEMS HOSE-With
seamless feet, double
toes and heels. Colors-
light random, black or
tan. Always I7c pair.
Saturday. ...... IL lac
The Scranton tribune. [volume] (Scranton, Pa.) 1891-1910, 1899-02-04

5 thN ~ may bSs
They do not real
ize that various
forms of heart
trouble may be
purely sympa-
thetic, and that
the organ really
breaking down
is the stomach.
The stomach is
usually the last
care of man or
D. woman.
The Scranton tribune. [volume] (Scranton, Pa.) 1891-1910, 1899-02-04
JONAS LONGS SONS.

CORSET COVERS
Round or square neck,
embroid'y trimmed. lac
CHEMISE OF good
quality muslin, trimmed
with pretty narrow rut-
lies ...... ........ z3C
, COW Ms Empire
style, trimmed with rui-
neS and embroid'y. 2oc
} DRAWERS-H a n d.
somely trimmed with
} deep embroidery, finish
, ed with 4 fine tuckS 33c
, SKlRTS-Two styles
that are trimmed with
! ruffles, edged with lace
and pretty embroid-
, cry. o9S
GOWNS Handsome
' Empire style, with wide
} rows Of inserting, edged
with embroidery; ruilles
I of embroidery around
Z wrists ............ 0oC
The Scranton tribune. [volume] (Scranton, Pa.) 1891-1910, 1899-02-04

A conservative estimate places the
expenditure for advertising in the
United States for the year just passed
at $500, 900.
The Scranton tribune. [volume] (Scranton, Pa.) 1891-1910, 1899-02-04

The successful business houses of
every community are the ones that do
the best newspaper advertising
The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1899-02-04
Mr.. Irwin Buys MorS.

SAN FRANCISCO. Jan. 25.-A few
days ago Banker William q. Irwin
purchased from Irwin NJ. Scott for
100000 almost two full fifty-vara lots
on the east side OF i.aguua. extending
from Washington TO Jackson streets
In this purchase there lacked "a 10,
S2:6xl27:S OF the two fun fit;y-yarl
lots. Yesterday Mr.. Irwin purchased
this lot from 4 Miss Spoouer. 90 whom
Irwin NJ. Scott sold Il some years ago
The lot cost $4,000. 50 that the SIT,
represents an outlay % $4,000. Il g.
Mr.. Twins intention 90 build n fine
residence on the site to cost between
$4,000 and 100000
The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1899-02-04
OOoOoOOOOOOOOOOooC

of America. The interests of that
nation and our own are identical
for the promotion of commerce and
peace. With both working in
harmony to that end | think the
peace of the world would be as
sured. There has been a great adj
vance of late in the friendly rela-
tions of Great Britain and Amer
lea, and so long as such mutual
sentiment prevails there is really
no need of a formal alliance.
There was talk once OF n desire
of Great Britain to acquire the Ha-
waiian Islands. Since she has not
done so, | am sure there Is no ma
ton that Britons would next pre-
fer to own the Islands than the
United States. With regard 70 the
native Hawaiians. I cannot say
that l know very much about their
position. 1t may be presumed.
however. that they feel 4 degree OF
soreness over the change in che
political conditions of their cOun-
try. Nevertheless. looking back %
my own country, not so very long
ago. there was considerable sore
ness in Ireland over its union with
Great Britain. Indeed. a good
many Irishmen today think that
the union is not entirely proper
that il should be Great ireland
and Britain" instead OF Great
Britain and Ireland" Uaughtsrl
The future of Hawaii. gentlemen.
I am confident is assured.
You have referred 10 my mis-
sion as being in the interest of
commerce and peace. l think We
may hope ere long 10 see an alli-
ance between Great Britain. the
United States. Germany and Japan
not for selfish purposes. but for
the realization OF that commercial
ideal which has been aptly con-
densed into the term. the open
door" II would be an alliance
that would promote trade. which IS
the best means OF preserving the
peace OF the world-that blessing
that We all desire most devOutly.
The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1899-02-04
LORD CHAs'. SPEECH.

In response TO the address of wei!
come from British residents, Lord
Chas. BeTesfOrd said:
DR.. McKibbin and Gentlemen:
l feel highly gratified AT the kind
thought that prompted your cor
dial address Of welcome WhiI, 10
is very gratifying 10 a public man
to receive expressions OF appreCia-
tion of his conduct. you are aware
that the sentiment of our country
men is that public man IS always
expected TO do his best.
l have been very pleased TO note
the conciliatory and friendly tone
of your address in its reference TO
our kinSmen OF the United States