The morning news. [volume] (Savannah, Ga.) 1887-1900, 1899-02-25

nave been ignored. denied, and con tenned.
Some of the companies which have resort
ed 20 these things have won great magni-
tude; bui it has been done by persuading
the public, ia the hope Of personal profit
to invest in schemes many of which avoid
even The name of life insurance which in
operation Dies roy equity and all mutuaiity
between policy-holders. and which have
been cunningly devised 10 conceal from
pohcy-helders he enormous cost al whicn
he competition has been and is being
conducted Dividends are osiponed for
long periods of years ian the certainty that
those VINO do not eonrinue on through
them VIII not have the chance 90 see the
effect Of nigh expense rate and in the
hope that these viii go out in such num-
bers that they will leave enough behind
for those who do continue through to
make them Indifferent 10 the general high
cost.
Against the almost infinite number OF
such plans, made to look desirable by va
rious devices. We ask every man who has
a family to protect 20 carefully note what
is the real purpose, the true motive, the
true methods. and the proper cost Of life
insurance, ard the manner in which the
Connecticut Mutual illustrates these things
in It's bushes.
The Real PURPOSE of and True Mo-
tive for Life Insurance.
When q man marries ne makes his wife
practically helpless and dependent upon
himself. His children come into the
world utterly helpless and dependent on
"a m. Tie has creaied, of his own free
viii, a helpless aud dependent family They
depend on him for protection against their
need and their helplessHess. Society
looks to him to protect i against the
helpless dependence which he has created
al To
unse,hsh affection, honor, and conscience,
NE is bound to protect his family against
the heiplossness and dependence which he
has imposed upon them, and 10 protect
society against the burden which belongs
TO him because be has made il. And this
he dog. ordinarily ny his own productive
labor.k While he lives he works and earns,
ana his earning supplies the famiy's need
and is their protection in their helpless
ness and dependence
But HIS life is NOT certain for an hour.
His family are under the. constant risk OF
losing il and all it does for them, and of
Doing left still helpless. still dependent,
with the protection gone. 1t is this con-
tinued risk which he has put upon them;
il is this unprotected helpless dependence
TO which he has exposed them; il is against
this which he is therefore bound to pro-
tect them. He is bound to provide at
OilNt anu 10 nave always ttdly a sum
Client substitute for his earnings after he
AH gone.
There Is but one possible way to do all
this. Thrift and saving alone cannot do
il. If he lives long enough and saves he
may after many years have enough for
the purpose. But that Is as uncertain as
his living to earn the daily bread. The
family's risk is now, every day. The ef-
feet of saving and laying aside in ordina-
The family needs instant and constant and
fun protection against an instant and
constant risk. They can have il in but
JUST one way; the man must take of his
savings sufficient amount and use il as
life insurance premium His small an
nuaI saving so used will provide instantly
and constantly the protection they need
and which he can furnish in no other way.
Therefore is he bound 20 use life insurance
for their protection. That is the pur-
pose of x; that is the one thing Il can do
that nothing else can. There is his only
true motive In il; an obligation WHICH has
no alternative except the denial of duty
to. those he has made helpless.
To the perfect accomplishment of this
simple single purpose and result should
every incident Of the business be adjusted
Its every dealing with the husband and
father should be informed and Inspired by
INC tAiAi uitftANt Which, nloNNS AIM 20 III
woke its Indispensable aid for the instant
and effective protection of those whom he
must but cannot otherwise protect
If IL is his clear duty to use life insur-
ance. then il is the clear duty Of those
who administer IL to make that use as ef-
fective as possible to it's true end; to give
him its sincerest, simplest, best help. at
it's least possible cost. and with an eye
single 70 the family's most complete pro-
lection
The Purpose and value of Mutually
Because life insurance is the one and
| only way in which men of moderate or
small means can at once provide the nee
essaFy family protection, and because ii is
| at the cheapest matter of cost and a
| pure expense to him who provides it, in
| order TO make it AS cheap as possible, and
so as largely available as possible, to all
who need it. H is sought to give it TO each
| policy holder az its bare, actual cost.
| The cost of life insurance is due 10 TWO
| things: The death losses and the expenses
| In calculating the premiums to be charged
| both these things are assumed. as theJ
| cannot be exactly foreknown. If the
| losses are less than was assumed. a par
| of that element OF the premium is saved
! If the expenses are less than was as
! sumed part of that element of the pre-
| MUM Is saved If more interest IS earn
! ed ON the reserves than was assumed. just
| so much more of the premium is saved.
If now these three items of saving
| are returned 20 the policy-holders in th'
! proportion that each mans payments hav.
helped produce them, then each man vii
have his insurance at its exact cost e
| the company, no matter what the nomina
| premium on his policy may be. He get
! the most insurance possible for his money
| That is what mutually does. That il
| what it Is for.
True MutuaIity.
The Connecticut Mutual aims to maxi
this principle effective in its widest scop'
and TO its highest degree. Not only ha
II no stockholders 10 absorb these yearf
savings as their profit. but IL has no Ton
! tine, Investment, or other special classe
of policy holders with postponed or de
ferred dividend periods, each man hopini
| to make a speculation out OF the accumu
lated savings others may have to leave be
hind them by death or lapse during IN
period. Its yearly savings, whether from
a low death rate. high rate of interest
| or a low rate OF exDenSe 90 directly baCl