Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1899-02-21
POINTS ON MARKETING suTTsR

Sometimes IL men could only zee ahead
for very short time they could make
many or certsin plans that would b the
ura TO make which causes total failure.
Nov propose to explain some things
that find common In the butter market
that cause loss, which II they were only
known to most dairymen, and they
would heed them, would be benefit to
them just how TO explain matters Ia to
me a question. know Of but one way
that will b. practical, and that is to tell
just what see day after day as 60
through the market.
A few DAYS ago, while In butter
store, customer came 10 looking Tor
purchase Of several tubs, and the dealer
began TO show his stock. | noticed that
each time the purchaser called for =
package TO be opened for the trial he in-
vArisbly chose one that looked clean and
tidy on the outside. While looking
through quite large stock he came tn y
bunch Of tubs that were not only Clean
but nicely varnished or oiled on the
outside; every cover was perfect, white
clean timber, no knots or dark stained
spots in the wood. When the covers
we're removed the butter was clean and
smooth. covered with parchment paper
and everything about the package was
tidy and attractive. The result WAS that
his purchase was made from this lot, II
Ice per pound, while at the same time
there were other lots selling for from
lac TO l3c.; and aside from the general
appearance there WAS scarcely any diner-
ence In the quality OF the butter inside
the package, and without doubt had
some OF the other lots been tried, he
would have purchased from them.
After this deal was finished, with the
permission OF the dealer, went through
his stock on hand. And here Is what l
foupd-,ubs with hoops black and slip
perry with mould, with nails driven In to
hold them to the package, covers on
which were spots where the blscking
used for marking the package had been
spilled, covers split and eolored from
being wet, tubs covered with cheap, uu-
blesched cloth with heavy coating OF
common barrel salt, tin pals rusty and
bruised, some Of them with the tin coat
ing of In spots, not Que la fifty that
looked wholesome aud tidy; butter ths,
was white ss lard, butter Of q deep
orange color, hutter that WAS mottled
and streaked like marble; some sslted
with cheap salt that was still not dis
solved. and when the cover and cloth
were removed this WAS covered with
specks OF dirt. All OF these can be
remedied or entirely overcome, and any
one or all are the means by which the
butter will remain unsold, or Will have
10 be sold at reduced prices.
Here are some suggestions for dairy
men: Never use anything but clean,
sound tub with perfect hoops and covers.
Use parchment paper Instead OF cloth on
the butter. II you use salt (Which Is
entirely needless) on the paper, use
none but fine, clean salt, aud very
small amount at shat. Never use tin. II
YOU want small packages, say Ave, ten.
fifteen or twenty pounds, use something
made OF wood, of which there are msnv
kinds. among them white cedar, q very
tidy, tasteful package. As TO color
nothing comes nearer perfection than 3
good lemon.
Unless YOU have private trade, put
your butter on the market ss fast as
made; for very few dairymen make an
article that will not show an old flavor
after being held for weeks. ! know that
this proposition calls for the selling
many times of some of the finest OF June
butter for very los price; but with
very few exceptions holding the butter
puts IL all At those very low prices,
while II sold "a soon as made an esrly
and later niase will bring prices that
will raise your average price much above
the winter price for held summer make.
Finally, In every respec, put your but
.sr In the best OF shape, the same ~ You
do anything sold or put on sale from
your farm. Do with 10 AS you slwsys
do with horse or Cow when you put IL
on sale; you clean these up, and as with
the horse put on the best harness and
,rsppings-some,hiug that attracts and
fsyorsbly impresses would-be purchss-
er; for almost without exception hrst
impressions are strongest, and quite
generally prevail.
Last Of all, put your own name and
address ou every package In good, plain.
attractive type; this will give the pur-
chsser confidence 10 your goods, because
be- will know that you are not ashamed
OF them, aud this name IL NJ the same
time virtually = guarantee that every-
thing Ia honest and strsight.-Country
Gentleman.