The Anaconda standard. [volume] (Anaconda, Mont.) 1889-1970, 1899-01-17
GIGANTIC ADVERTISEMENTS.
Floral Signs. Visible at Distance OF
Four Miles,

Some little time ago it was an
nounced that at Ardenlee, in Scotland
there existed a wonderful advertise
ment made of flower beds, says a wri-
ter in Tid-Bits, each bed taking the
shape of a letter 40 feet long, and the
whole comprising 100 odd feet of bios
SONS, and the name Of a Glasgow news
paper, which name could be read from
distance Of four and a-half miles. In
France the idea has been adopted
and improved to a certain extent
for, instead of decorating hilsides as in
the above instance, they are about to
decorate railway entertainments with
floral advertisements, in which case the
| flower beds can not fail to please the
eye, even though they extol at the same
time the virtues of a pick-me-up or a
sewing machine.
The experiment is to be tried first of
all on the grassy slopes of the French
Great Western, particularly on those
positions where the advertisement will
be seen from the highway, and it is said
that as soon as the project was an
| nounced 10000 square meters of en-
bankment were speedily snapped up by
enterprising advertisers, who recoG-
minced that this space, allowing the let
ters to be 20 feet high would permit of
floral poster over one mile long.
Scotland is apparently in the fore
front SO far as advertising novelties are
concerned, for, if rumor does not lie, a
soap firm, on hearing that the congre-
cation of a church found it difficult to
provide their minister with a suitable
salary, promised to pay G120 a year for
five years on condition that it's adver-
tisement should be hung up in front of
the gallery of the church.
An advertising dodge of extraordin-
airy ingenuity halls from Quebec, where
an enterprising shoe dealer gave away
a pair of overshoes with each pair of
footwear he sold: as each sole of the
overshoe bore in reversed letters no
LITIGATION that So-and-sos wares are
the best in the market, and as an i'm
preston of this legend was left in the
snow at every step taken by the wearer,
it must be admitted that the ingenious
dealer conceived an excellent plan to
| make his customers take steps to ad-
Vertise him.
Theatrical managers are very enter
prisng advertisers, as the following
example, which might be adopted by
their British brethren to the advantage
| of themselves and their patrons, shows.
A New York manager sent thousands of
these advertisements out and in view of
the fact that people do not usually cash
2-pence checks, but paid great atten-
ton to the document sent with them
had no reason to regret his enterprise.
The advertisement consisted of a per-
fectly good check, payable to bearer
for the sum of 2-pence, and it was ac-
companied by the following note:
Dear Sir: Assuming that your income
is $4,000 (G3,o0O year, and that you
appreciate the fact that Time is mon
ey,' we incloSe our check for cents
(2-pence) in payment for two minutes
of your time, at that rate, to be en-
ployed in carefully reading brief and
honest statement of the few of the
many original, new and novel applause
winning features to be found in the
new three-act musical farce to be pro-
duced for the first time in New York on
Monday next" A few extremely COM
plimentary remarks about the piece
then followed.
About a year ago ten well dressed
gentlemen were seen promenading
about the Boulevard des 1taliens, Paris.
At intervals they would walk up to any
lady or ladies who were shopping in
that thoroughfare, and, coming to at
tention simultaneously, DOTTED their
hats and stood for a brief space with
bowed heads before the at first startled
promenaders who afterWard smiled
and continued on their way, when the
polite gentleman without a word re-
sumed their hats and their journey.
Their progress caused vast excitement,
especially when it was discovered that
their clean-shaven scalps were inscrio-
ed with the words, written in large blue
| letters, Cafe Such-and- Such. Concert
at such an hour Tonight
This novel mode of advertising, II
would be thought, could give the au-
thorities no cause for annoyance, but,
| alas an official bounced upon them
and, having announced that all pla-
cards, bills, posters and sandwich men $
boards have to pay certain duty ana
! bear stamp, demanded to know