The sun. [volume] (New York [N.Y.]) 1833-1916, 1899-12-03
WOMAN'S WIDENING FIELD.
avg or THEM PUTS or HER SIGN AZ
"iUVERTIsEMEST CONSTRUCTOR"
The Calling liza, Now Assumed n Definite
Snmc and Offers Opportunity for wo-
mems wit and Cleverness-First One In
IN, Field Talks of the Requirements.

IT. Mat von,an In the country IN mt out her
-. 40 an advertisement constructor" il rs
.Nt1.,.d in an Office in wall street, The occu.
'.,,a, 81 advertisement constructor is nut down
a.. .,, for the first time in the business dircc.
VIZ ,oar,,,lv instituted c.llinos m. FOL.
-, =, IN. craft have becn increasing pred.
WI. i, numbers and have bcan doing no in
.tt.,.hl. work in the communi,v for several
h"t ~ mill now b,v, they had /, definite
',". ,nd an outend. on, standing in business
""o m. orlv ,rom,, in tho lie, ia Young
~, .,.,r.tIr n tbymster nv instinct and much
SUI "' a, I,,,i,, a, ,hi,r. ,,o,, . ii,.,v FAC.
.,.,dnoint Oh, bids TAI, =, Il, vc, en-
.,,, ,o,.hl.s In the business say
rL,. NJ. ,romep vi,bout number c,nv.ssinu
T., ..r.,,isemen,s bo;b in town and country
w., IT,, o,,., rive IN thei, cmploxera p,oa,,bl.
~ 80 IN IN. h.a, mod. NJ pb,oscologv 10, IN.
,--.,,.or,.,,s ,hov ..c,,rc rbc,. ar, ,,,,,.,
..,.r.J v,,ious,y 1, IN, ADVERTISING Il po,,.
.mp - io,oo business Aims wholcsolc and
III SIN. ~ ,b.sc arc "s,eci,l" ,y,i,.,. ~
r4'. .,,...,,,s r., , sir,I. dor.,,rsr, md n,,o,s
,.,s,.rts in ,hs ma, who MANAGE. ,h.,
:, ,ho h,s,r.ss I'll. young vor,.r q, ,ho
an. ,,,ndir, dovp,oxn ia Tho o,Iv adve,,,se.
W. -, -. I'D sir,nI, =, ,ho H., Oh. %
o,,a ,ho si,s in h,, ,,,n ono. md hn,d,
W, ",s % 3D., o., M. hu,ch., ~,
all th NAV VT INT thnf
,.u, cLs.sn h,iIJ ,h.r, az ei,i,y ard e,nnan,,,
- IT, 80, s,. can oons,,,r, ,h.r,
-" l., - - a., r,os. .,,i,.h,. %, s,,d.,,
49, " ~, A.. ,.i.i.,- ,,, -, . ,,,n..,,,on,,.i
', -. a. LII, IL, Oh. %, ,hr,,.
-. ,h.n, l., a., ,,,r, -, nuns ~ ,,Jd,o.
'"'" ",i 49,, ,J ,,i,h., ,,r,, i,s, sis,h,
=, A.. ,,,,,i,,,i,, r,o,Js -, Qualifications sh.
49,, 90 ,h,n,, into ,s,i.f Suiss cb.cs.
.,,..,- ,,a,.,,,,, ,.h,,,s ,,,r,,,,.s .,,.
"" .h,,t,., r,,,d.,s on., ,,cls o,d ,..,d .,,Cs
A.. zion. IN her
III. ho,. oh. said ~, sbe had dismissed
81. ,,,,,, man who was IN nus,,,,, some of
g., ia 4, .,,r.s, iol..s With whom shc had
=, ,,,,t.,,;,s, a. - m. mos, d.s,,.hl. ogu,.s
,.,ha,, q, ,,s. 81 I'D q, wit. ,h.sc ,h;r,,s
on" '' "
pointing To the open pages oi dozen or more
comic wecklics and lighter vein periodicals where
,,,,, .,.,, Io,, .,.cdo,., and sro,,i,o ,h,,,,.s
niue Suck 'ons anc'uo'eS anu spor.'c rhy'nes
looked out in gtaceleSs PRINT They weren't
much trouble They would come into my head,
IN INC suec' gar W 'e''yo oa' W even "neh
out buying things l liked TO write them,
- =, -, -, ,i,,t. :. nI.,, ,..I.. -
"'h "ro" N"'"e nv. '''uo '"'u'." e"''s 'o'
!. religious paper anu .ha' ra'a ieSS IN l"'t
" -, .--A- ., =,
an pfoieSS'ona, s~hos'apnet, itee iahee
doing lob work and did this writing in between
times My stcnovraphy threw me in contact
~ ,,i.,v =, hnsinn.s.s m. Io,,.,.
WIN 'a''eV % Ius IN. r''e1 s,. VIZ
IN. trpevri,er at 90 much A thousand. gave me
IL. -, L,,.i,.., a,,,.,- 80, 49,, -,
tiscment constructor woo was doing well in his
tad. and heard Of another in fact Of several
o,bs, n,o,sssicn,ls in INA, lin. who were making
big incomes | also wrote a number Of original
Advertisements for the press agent Of A big firm
,,,. =. a. e., -, I..i,.,
VINO was unable 10 DO 'hetn himself decided
" turn my ideas 10 practical account
y 49,, ,,,,,,., .,,-,hi,,. o.. a.. ..,,,.,,,.
"" '' l' 80. IO' 'ne '.ts u ,
press or the JOKE WoeShes Tor SIX months but I've
turned out any amount of commercial rhym,s
IT. - 80 - - -. -. ,u,
IKE ihe normal klnd' only win string hitchei
10 them, or stories that break oil suddenly after
whetting the rcader'l interest to kec pitch. tc
ray that James Whites stove blacking is the hest
or To announce that Mrs A. IS vegetable cream ~
sure rrmedy for rid or roughcncd hands As
vet when haven't advertisement lob work sui.
fricni to employ me fully fall hack on my steno-
graphic labors, but am getting more and more
commercial constructing work TO do every day,
and the sample bits that have had published
10 the trade advertising journals briug me in good
r apt al building your clients advertisements,
bat must advertise your own business in taking
form One OF the trade papers in which adver.
Use my ADVERTISING skill, Is owned and e'iitcd BY
clever Massachusetts woman u Is a little
monthly thnt aims To- teach people how 10 nt-
,rr.,se and It's success is due solely 10 her origi
have great faith in the riddle OF cOnundrum
as successful form OF advertising" went on
the expert. You can get up ar'hmctcal puzz'es,
catch combinations OF numbers OF NJ Roman
letters thai will attract peoples interest and then
they viii be likely "a notice the FIRMS name un-
beneath Men particularly like this sort OF thing.
y suburbarito VIII sec II IN the evening paper
nat he reads on the train and go home and catch
his wife with IL Or he will amusc himself At
the expense ~ some friend | have had good
fortune with this form of advertisement making.
People who have no sense Of humor nor any in.
teres in reading generally, will read riddles Then
there is the interrogative form, Fix up som. back
ac'on sentence that brings in what you want 10
nave noticed ana ask II that wording is gram.
meneal, " ~ the punctuation IL correct School
chiidten oi The almost grown age like that snrt
ot thinR TNcn are dozens O' ways 81 giving snap
W an advertisement hut ! md that anything
snort and concise that pcople can revolvc in their
minds mak's the best vchic!'; something You
Know that sticks in the memory and that can
b. hshed out when wanted without referring to
hr paper II was printed in.
% all styles OF advertising like parodies
least parodi"s Of familiar quotations in verse
ot nord sayings These take however. out In
lhc county, and puns take famously. also down.
hght iool1sh advertise monts whore you purpos@ly
msnhmr lhihgS or misSpcll words Most of my
cnrhts AVIS me ~ their needs the money they
.ah a'ori !" spend, and leave the style, both Of
.hr phresng and illustration of the advertise
meni to my, Judgment Others send me copies
OF successful Advertisements they have already