Richmond dispatch. [volume] (Richmond, Va.) 1884-1903, 1899-01-01
SOUTHERN CLOTHING MFG co.
1t Caters Particularly to the Trade
of the Southland.

of the Southland.
The Dispatch is proud to say that Rich
mond has clothing mandatory, known
as Southern Clothing Manufacturing Com
pany, and it is daily substantiating its
claim Of being the cheapest wholesale
clothing house in the country.
Messrs. Strause Brothers.. I. and M.
NJ Strause-are the proprietors. Their
wholesale dry-goods and notion house at
1909, III, and 14l5 east Main street is known
all over the South as Il mart where the
retail merchant can buy the best Of goods
at the lowest prices. This business was
established in 1865 by the late Philip
Strause. At his death he left monu-
ment to himself In the mercantile world.
His sons succeeded to the business in 1880,
and by the exercise of wonderful business
acumen the business has grown to Won
derful proportions Messrs. Strause are
using the same progressive business me-
thods in their clothing manufacturing
business that has made their wholesale
dry goods and notion house so successful
Some time since, when the movement to
start a wholesale clothing house was agi-
tated here, Messrs. Strause took the mat
ter under consideration Without any as
sistance from outside parties they began
the clothing manufacturing business The
South soon learned of the enterprise from
the fact that the company promptly
placed statesmen on the road with an un-
equalled line of samples. So successful
were they that the company determined
TO secure a larger building, so that II
could increase its stock this year. Accord
ingly the big building at 1915 east Main
street was leased for a long term OF
years and H. now being rebuilt for the use
Of the Southern Clothing Manufacturing
Company. It is four stories high. and the
upper floors are being heightened TO cor
respond with the first floor which is -
by 15S feet.
1t is the expectation Of Messrs Strause
Brothers. proprietors of the Southern
Clothing Manufacturing Company TO
take possession Of their new pro-
perty on or about February LIST next.
Then they will be ready TO receive their
trade in most spacious and convenient
show-rooms. There will be no climbing
OF stairs as an electric elevator o. the
most modern and safest type Will run
from the first floor to the top. The entire
building will be lighted by electricity, and
every nook and corner will be made as
bright az day. The ceilings and walls will |
be handsomely panelled and the store |
will be a yeritable wholesale palace.
The first floor OF the new building will !
be- devoted exclusively 70 a showing Of the !
company's extensive lines OF clothing,
which embraces everything in outer wear
for those OF the male persuasion, no mat
ter what the age may be.
The second door will be devoted TO the
showing Of dry-goods. The third door
will contain the notion display. The base
ment and fourth floors will contain spe-
claltles in job lines etc. The basement
will also be used for storing goods and
duplicates. The shipping department will
be in the basement. The building will DO
as near freproof as II can possibly be.
The basement floors will be Of grano-
lithic paving.
The Southern Clothing Manufacturing
Company has so far had a large trade in
Mems Suits and Overcoats and Children's
anu Youths outer Wear. A speciality In
the shape of an almost indestructible
Boys Knee Pants has proved fast
sellers.
A great advantage that the Southern
Clothing Manufacturing COMPANY viii
have over its northern competitors viii be
that its goods are made solely for the
southern trade. Mtssrs. Strause Brothers
have carefully studied the clothing wants
Of the men and boys OF the South, and
make nothing but what is serviceable in
this section. The southern merchant
therefore, when he buys OF this cOmpanys
statesmen or orders from the house is sure
or getting goods that he can sell. lie Is
also sure OF getting the very latest styles.
II he sends TO a northern house he is in
great danger Of receiving goods that no
cannot SELL for the very reason that the
northern manufacturers make up goods
for all parts OF the country. They now
sell principally in the far North and
Northwest. II Is apparent that clothing
4 "a II
1t IS too heavy 10 be comfortable, and the
people will not buy II. Consequently the
merchant I'm time accumulates a stock
that IS worthless. AS stated before, the
Southern Manufacturing Company handles
nothing but clothing suitable TO southern
wear and the merchant who buys its pro-
duct will not get goods that he caanot
sell-goods unsuitable for this section.
AS an inducement TO the southern re-
tail merchants 10 buy OF this company II
DIVIDES the profits with them between
their manufacturers cost and the job
bers' share In the deal They rely on
small profits, short time, but liberal
dating.
The salesmen OF the company are al
veady on the road with samples showing
wonders In spring clothing "a nj iS
branches. The company has prepared 10
10 plb pHSlhSsS. lnSS VII H'.N" -
best lire n well-made. neat ana noDoy
styles at prices which should bring tho
company a vast amount Of business Ihose
merchants who do not walt for the sales
men OF this house will make great ms
take. II they are in hurry ana WIZ eoln i,,
municate with the house their wants wiz
receive prompt attention. 1T,
The southern retail merchant shoulu
haar IN mind constantly that he can nave
his wants dned by a distinctly southern
bouse and no should refrain from send
inc his orders further north. II patri~ ism
viii nor make him patronlze the Richmond
concern he should be led to do II b, by sen sen
interest n the merchant is seeking nom
est value for his customers he should buy