The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1899-05-07
Southern Kansas Business Men

Experience proves the value OF a thing.
and IL has certainly demonstrated the
excellence of advertising. But although
so powerful a factor in the business
world advertising has not reached its
highest possible stage OF development
In a general sense advertising IS simply
writing and publishing an I'D" But
how TO write II, and when and where
to publish it, are the secrets Of the best
advertising system; and as the value of
publicity is constantly increasing there
IS a constant incentive for further i'm
provement-for d higher degree Of eX-
cellenCe in the methods TO be adopted
As to the advertising medium, expert
ence leaves no doubt that the best j. a
widely circulated and influential news
paper.
1t may be rightly asserted that adver-
Using in this age IS a gauge Of public
intelligence One Of the most natural
results Of the industrial and commercial
development Of the United States during
the past fifty years has been the con-
centration Of popular attention upon the
various elements which have tended 20
promote that development. X is adj
United BY successful business men that
advertising is one OF the most important
Of those elements, and consequently the
public watches ln-ently the systems
adopted by the tradesmeu iu conducting
their newspaper advertising. On the
other hand the merchant Is compelled
20 keep pace in the makeup OF ms ads
with the broadening intelligence Of tae
people; and as a result legitimate adyer-
Using truthfuliy reflects that intelligence
The development Of the OF regions ID
Pennsylvania furnishes a notable eNcu-
plifcat.on of the perseverance and sue
cess OF American enterprise and genius.
Prior 10 the sinking u the first VEL. in
1873. and even after that event tae Oh
which oozed from the ground 10 certts1
localities was carefully dipped rp a---
tractiyeIy bottled. and W-th a great four
.sh OF advertising was announced ne
sovereign cure Tor about as the Ills fhat
flesh is her 10. But the actual u-.i-y
OF the oil was soon discovered. ara Pc
troleum became factor 30 the life o.
mankind. IN like manner tha first crude
application Of the forces % electricity
has resulted Ia the wonderful i1yen-
z.ons now available. Thus. too. -n fas
business world small beginning iea1 20
great achievement az t1e success sfa-
merchant VINO has taken fal advantage
OF the advertising columns ~ q popular
Newspaper has fully azceTtainee-
I, is not o1ly IN IRE q-le- aid tas
leisure u The home tdat atyert-sesaeE-s
are read. aIulutuEes u profession Usr.
vy1rkrne- and persons filing cereal 10-
eitions turn 90 the "ad' c55Bmas - fEs
newspaper while riding g. ere at-eet cars
OF during the spare time wh.c1 t1cg base
during TIE day. They are 4ntsreste'- ~
the advertising ammo lEeeTuf-.-z, ard.
usually having EoEaefal1 i1 yar-teaar
TO purchase. taey are eager 20 se-rl where
the purchase May Se fa@ce moss A-t-r-
q zeous.y. TIE American people h4Fa
become adopts - q1lck.y loterDre.s1E tse
fsu rneaulrE ~ zr slverr-ac1 fasT
promptly C-sceFsr tze inducements pre-
serted 81 g. Plsi-1sss RI express
ard ca1cserees 4u stat-1R tae tarlstT -
articles for sale. t1e-f GRE zaol4l Char
scterlze the "a1 aas s1s- s. Is ta-a
s-rz-xeE and gwen claa--5 .u a. Esve-
PAPER zz.ea .essTg.ao1y rssla 4t q certain
70 6-.aS patrons 10 ne ts4seaza41s 80
.a1 5s1Eez-