davidaulloa/AmericanStories huggingface dataset:
Albuquerque daily citizen. [volume] (Albuquerque, N.M.) 1895-1903, 1899-03-16
Dancing Mastera.

prof Ford and wife will open chill
dreh's dancing class, with free dance
Saturday afternoon Gt 2:31 o'clock. Miss
EVE Ford will dance several fancy
dances during the afternoon Terms
three lessons for 81, In advance, or 30
centa tor one lesson Glasses, Tuesday
aud Thursday ~ o'clock. and Saturday
afternoon ut O'Clock. Pot. Ford will
give private lessons W all hours 10 suii
ihe public. Come aud be convinced that
he makes no failures Boirees ever,
Wednesday and Saturday evening, a.
$50 o'clock Admission. 80 cents. For
i1r'her particulars apply st 100 colo
venue.
Albuquerque daily citizen. [volume] (Albuquerque, N.M.) 1895-1903, 1899-03-16

penny concealed beneath few yards Of
dirty canvass. tut one Of mammoth d.
mensions. ITS canopy extending "a far
az TIE heavens and itJ ventilation being
absolutely perfect, no tight wall 10 con
lne the foul air, and no possibility of
falling down stairs. Come early AMI
secure good position. Remember. il
costs nothing No charge for seats. no
admisslon. no collections being taken up.
Bring your families with you. The en-
teftsinment is refined. amusing, instruc
tive; commencing st'7:3D O'clock Mon
day night, March 20. The Oldest man IN
the audience will receive a handsome
present,
Albuquerque daily citizen. [volume] (Albuquerque, N.M.) 1895-1903, 1899-03-16
ST. PArRioK's DAy
wnn BE Observed IN This City-rsercis
al ~ NnrN,a anhnnI

wan BE Observed IN This City-Exeroisei
at 81 mary's school
TO morrow being March IL. IL 81. Pat
ick's day, aud already many OF the loya
'nns ard daughters OF ireland, IA we'll a.
heir sympauzsrs among other nationsli.
les. ere wearing the shamrock, the EN-.
1lem OF the day.
AT the Church of the Immaculate Con
cepti0n there will be special services at q
o'clock 10 morrow morning, consisting OF
celebration OF mass by Father Nandaiari
snd music by 50. Cecilia's choir, who will
render an elaborate program of sacred
hymns during mass Miss Josie Harris
viii also play a selection on the violin.
In the evening. Immediately after the
Way Of the Cross. which will begin In
the church promptly at 1:l5 so that Il
will be- over by s o'clock. there will be
an entertainment In st. Msry's schrol.
given under the auspices OF the Young
Lsdies' Sodality. The program will con
sist Of vocal aud instrumental music and
an address on st Patrick, delivered b.,
Father PhelRn. Of old town.
The following is the program:
Piano Duet ..,.,..M Misses Hellveg and Barth
NctIuinn nt........s............ Miss L. Powers
k'Cm Sulu...... ....,........Miss g.. Dempsey
Violin Duet.Prof hi Mauro and Miss j IIanis
Chorus
i'''''''''''''s's' s.ss.. Miss J.. Lutf
Itaho 500 .....-.. .....Miss T.. Powers
To morrow evening. also, there will b.
grand 81. Patrlck's bail given by Cot
ionwOod Grove. No. 2, M00dmen's Circle
at the Armory hall, which promises to be-
a delightful affair. This will make up
the formal observance OF the day in Al
6uquerque.
Albuquerque daily citizen. [volume] (Albuquerque, N.M.) 1895-1903, 1899-03-16
DASDRUFF CURED.

By using a good hair brush. We have
just received direct from Germany an1
now have on sale the largest imported
line OF hair brushes ever brought TO New
Mexico. BY buying direct from the
manufacturers and saving the middle
mans profit, We are prepared 10 give our
patrons the most economic prices ever
offered In Albuquerque. on sale one
week commencing Saturday. March llth.
az prices ranging from 20 cents TO SO ju.
Souvenir day Wednesday, March II.
j. II. ORIELLY II Co Druggists.
Albuquerque daily citizen. [volume] (Albuquerque, N.M.) 1895-1903, 1899-03-16
OTIS HEARD FROM.
Reports Affairs in Philippines In Salts
factory Condition.

reports Ansir- In Philippines In salts
factory Condition.
Washington. March l6.-The following
reached the war department 20 day:
Manila, March l6-kepOrts from 10.
Ito indicate an improvement, and there
~ less activity on the part of the in
snrgents OF the island. Reports from
NeRrOs ara most encouraging. The In
habitants are enthusiastic and quiet pre-
wallis throughout the island. Colonel
smith, who Is directing affairs. informs
tue national government that Cebu IL
quiet. Business is progressing under
United States protection. Reports from
Samar and Leyte indicate the desire OF
the inhabitants for United States troops
These islands are occupied and the in
snrgen,s' control is confined TO Luzon
The occupation of the Pasig river line,
with the control Of Lsguanda bay, has
cut the country occupied by the Tagals
In two near y equal parts. "OTls."
Albuquerque daily citizen. [volume] (Albuquerque, N.M.) 1895-1903, 1899-03-16

Opens the Interior of Thst Country to
Foreign Merchants
Washington, March rs -Extensiye
changes In the relations batween the
United States and Japan will ba brought
about July II, when the new treaty goes
into effect. The essential feature IL 10
give Japan status as modern nation
instead OF imposing lh9 restrictions she
was under along with China and other
eastern countries, before her advance to
modern methods. The treaty opens the
entire interior OF Japan TO the capital
and enterprise Of foreign merchants.
Albuquerque daily citizen. [volume] (Albuquerque, N.M.) 1895-1903, 1899-03-16
rBn VENEZUELA DOUNDAny.

Chief Justice Fuller and Justice Brewer
Ia Attend Court of Arbitration.
Washington. March lG Chief Justice
Fuller and Justice Brewer will leave for
Parts so az TO arrive there about May %.
NJ which time the hearing on the British
Venezuela arbitration will be held. The
hearing is expected to cover three
months, after which the court Is ex-
pected TO devote about three months
more to consideration Of the question,
giving its decision probably In NOyem
ber Ex President Harrison and ex See
tary of the Navy Tracy are the leading
counsel for Venezuela.
Albuquerque daily citizen. [volume] (Albuquerque, N.M.) 1895-1903, 1899-03-16
Chicngo Va. Silver CITY.

IT. postponed has, ball gama between
the Cbicsgo and 3iig er City clubs will
positively be pla. in this city next
sunday, March 20 all OF the Chicago
playets will reach Hudson Hot Springs
iuriEg the present week. Manager
Burns has furnished Manager Moses OF
he Il cal team with the following as his
LET ~ players: D0nahue and Chance.
c; ko.tell. .; Everett. ID; Dem svillp,
es; -'tfiih. %; Holyerton. 3b; Msrtes, II;
L.rrt. II; Callahan. ~. A seturn game
0ili te played at the springs on March
2d.-silver City Independent.
Manager Tom Barns and his Chicago
players left the WINDY City" on Tues
dAy night. and are scheduled TO reach
Albuquerque on the IDS train this even
ing. They will wait here until the
1905 train. which they will take for the
Hndson hot springs In Grant county
The Chicago players will remain at the
aprings about ten days or two weeks,
aud on their return will stop over In
Kansas City for week or ten days play
ing exhibition games with Jimmy Man.
ning's Western League champions.
Albuquerque daily citizen. [volume] (Albuquerque, N.M.) 1895-1903, 1899-03-16
AMUSEMENT GALORE.
Free Open A,r Entertainment-The W. W.
W. Medicine Company is Coming,

Free Open AR Entertainment-The W. W.
w. Medicine Company is Coming,
This IL the organization OF whom our
neighbors In Denver, Pueblo aud Colo
RADIO Springs speak ia such fllttering
terms. Many OF our citizens will re-
member reading OF these worthy people
in the Denver dsilies, and those who do
will recall that during their entire stay
In that city not word Of complaint was
uttered against them, They will give
tree open air entertainment on the pub
Tic street, which il worthy the attention
OF all. The amusements consist OF the
latest sentimental, pathetic and comic
songs, music on numerous instruments.
peculiar In construction but sweet in
tone, magic 20 instruct or amuse the
young, and lectures to enlightpn the
adult. This, remember, Is one OF the
grandest treats OF the age, not catch.
Albuquerque daily citizen. [volume] (Albuquerque, N.M.) 1895-1903, 1899-03-16
JOHN SHERMAN Ill.

suffering Prom Pneumonia at Port de
France and wiii he brought Home.
Washington. March lG-A telegram
received to day from Colgate Hoyt. the
raveling companion of Ex Secretary
herman, dated Port de France, Mar
tinique, announced that Sherman IL suf.
[ 'Titg from pneumonis and requesting
hat he be brought to the United States
IN The government vessel. Secretary
ong ordered the cruiser Chicago from
llaytna 10 King 'ton TO meet the steamer
PATie and take Sherman ofl.
Albuquerque daily citizen. [volume] (Albuquerque, N.M.) 1895-1903, 1899-03-16
Thu Legislature.
Governors Nominations Con.
tlTmsd Except ]. Reynolds.
The University Receives Very Lib
eral Appropriations.
Jcpeph M.dll, the Veteran Editor OF
the Chiesgo Tribune, Dead.
JOHN SHERMAN ILL.
Special to the citizen.

Special to the Citizen.
Santa ne. n NJ. March IG.-Both
houses OF the legislature getting ready
- ADJOURN. Nights session may be held
The university gets about the same
appropriation Bs last year. The Bailey
lnd IN all right, aud everything asked
tqr by Albuquerque conceded.
The council confirmed all the gov
Jn0Ts nominations except jefferson
Hsynolds for territorial treasurer. who
ts,iei to receive p majority OF votes
lNoie--lt IL rum0Ted hero that the
governor will now send In the name OF
l. A Keen, OF the First National bank
et this city. for territorial treasurer.
de. Keen Is now at the capital
Albuquerque daily citizen. [volume] (Albuquerque, N.M.) 1895-1903, 1899-03-16
Mystic shriners. Attention Important
Information

A ceremonial session OF Ballut Abysd
temple, A. A. o. n. NJ. s.. will be held at
Masonic hall Saturday. March Is, at s o.
N, A business session will convene AZ
1880 tor the purpose of receiving ard act.
ing upon petitions under dispensstion.
Mobiles desiring to present petitions will
please attend early. Officers and mem.
bars OF the temple are requested 10 ob
serve the hours above stated. Mobiles Of
sister temples sojourning In our oasis
are cordially invited to accept the hos
pttality Of our diysn. Ordered. G. +.
Myers. illustrious potentate, executed,
Frank Mckee, recorder.
Albuquerque daily citizen. [volume] (Albuquerque, N.M.) 1895-1903, 1899-03-16
WILL DEAL wITn THE PEOPLE.
United States win Recognize No Govern.

United States win Recognize No Govern
ment Organization Ia Cuba.
Washington, March lG.--There has been
further telegrsphic correspondence be
tween Gen. Brooke aud ths war depart
ment regarding conditions in Cuba
Hereafter Brooke will conl0e himself
wholly within the terms OF the resolu.
tion adopted by congress before the war
No government organization or sst OF
men will be recognized. The United
States will deal directly with the people
of ruha
Albuquerque daily citizen. [volume] (Albuquerque, N.M.) 1895-1903, 1899-03-16
CHATTEL MORTGAGE SALE on
HOUSEHOLD GOODS, 40 RAIL.
ROAD AvENUE

will sell at public auction on sATUR-
DAY AFTERNOON. MARCH Is. at / 30
sharp, the contents OF ak (6) room
house, consisting OF folding beds, cham
Der suits, iron beds, toilet sets. springs.
mattresses, center tables, lounge, couch,
fine sidebOard. extension table, dining
chairs, dishes. refrigerator. six hole
range. utensils. Brussels and iugrain
carpets. sewing machine, in fact every
thing pertaining TO housekeeping. Goods
are In line condition and must be sold.
II. S. KNIGHT,
AuctiOuppr
Albuquerque daily citizen. [volume] (Albuquerque, N.M.) 1895-1903, 1899-03-16

Dr.. J. 2 Kaster, chief surgeon OF the
Santa Fe railway. with his wife, are ex.
pscted 70 arrive from Topeka this even
ing While here, they will be the guests
OF Mr. aud Mrs. j, II. Luthy and will be
rendered a reception 20 morrow evening
Albuquerque daily citizen. [volume] (Albuquerque, N.M.) 1895-1903, 1899-03-16
To MANUFACTURES BRICK.
Dodd 4 Lempks wiz Erect Brick worn.
at Gallup.

DOdd a Lempks wiii Erect Brick work,
at Gallup.
Dodd & Lsmpke, the bricklayers OF
this city, expect TO embark very exten.
-iyely into the rnaDpfse'u c. Lr.oA q.
uailup within few weeks. They have
entered into a contract with the Crescent
'Onl company for the use OF the large
clay deposit on the Crown Point prop.
erty. They have sent samples TO the
mauutactprers OF brick machinery In
order 10 get machinery suitable for it,
manufacture. They expect to get their
machinery In about three weeks and will
commence the manufacture OF brick soon
thereafter.
Fred ForDofi will have charge OF the
plant fOt the firm and crew OF about
fifteen men will be employed. They ex.
pect TO manufacture nj the rate OF 10000
brick a day.
DOdd Il Lempke have undertaken this
enterprise on account OF the scarcity OF
brick In this territory, which IL interfer
ing with the building OF brick structures
la this city. The SocorrO brick works
have orders far ahead and are unable 10
supply the demand.
DOdd & Lsmpke have tried TO manu-
facture brick taken from beds near this
city for the past twelve years. but have
found that 1t contained too much lime
10 make a hard brick.
Albuquerque daily citizen. [volume] (Albuquerque, N.M.) 1895-1903, 1899-03-16
Boom In sugar stocks.

New York, March 10 Trading in sugar
to-day eclipsed everything Of sensa-
ti0nal order In the stock mar ket OF recent
years. While liS was tn ruling price
at midday, no WIS the current price half
IN hour later, The shorts were panic
Albuquerque daily citizen. [volume] (Albuquerque, N.M.) 1895-1903, 1899-03-16
Carter Harrison Renomirnteti.

Chicago, March l6 -- The democratic
city convention to-day nominated Mayor
Carter II. Harrison TO succeed himself
The mayor will stand on his record
against the Allen bill aud other street
railway legislation.
Albuquerque daily citizen. [volume] (Albuquerque, N.M.) 1895-1903, 1899-03-16
The sentepc. Stands

New Aork, March l6 Mrs. Place. tbs
murderess. was to day notified OF GOV
Rooseyelts refusal 10 commute her sen.
tence OF death.
Albuquerque daily citizen. [volume] (Albuquerque, N.M.) 1895-1903, 1899-03-16
Tmn nElf INvEsTIGArIoN.

Board OF Inquiry Examining Packing
Plants In Omsha
Omaha, Neb., March l6.--The army
board of inquiry arrived this morning
The forenoon was spent looking iDrough
the packing plants. Inquiry vas made
regarding the statement OF y ~ iaiei-
phia physician that he saw meat chem
icslly treated in the Swift plant. The
company maintained that The operation
was simply an injection Of salt into the
interior OF hams for the purpose Of pro-
ducing an even cure.
Albuquerque daily citizen. [volume] (Albuquerque, N.M.) 1895-1903, 1899-03-16
Ten Days More.

White, the face maker, will spend ten
days more in Albuquerque and take
pictures at his gallery just east Of the
railroad tracks. The same Old price,
sixteen pictures for 30 cents.
Albuquerque daily citizen. [volume] (Albuquerque, N.M.) 1895-1903, 1899-03-16
LARGE MINING DEAL.

English syndicate Buys EsperaBga Mine
In Mexico for $500. o.oOO, 900.
Mexico City, March l6lh.-The Elper
ANA mine, at Eloro, one of the famous
mines OF this country will be bonded %
a English syndicate which puts up $780,
100000 forfeit money. Ths price OF the
mine is fixed at 8300,0O0,0O0 in gold.
Albuquerque daily citizen. [volume] (Albuquerque, N.M.) 1895-1903, 1899-03-16
H.nyy Califnrnin Rains.

San Francisco. March lG.--Through-
out the state 1t has beeI raining forty.
eight hours. This rainfall will prove
savior to the state this year.
Albuquerque daily citizen. [volume] (Albuquerque, N.M.) 1895-1903, 1899-03-16
Out-Taiior tho TsiIors,

The new line of Stein Block ready.
tailored goods which We are showing are
works OF art. They are better than the
average made.to order goods and cost a
good deal less Call and sea them Simon
Stern, the Railroad Avenue ClOthier.
Albuquerque daily citizen. [volume] (Albuquerque, N.M.) 1895-1903, 1899-03-16

Minneapolis, Minn March l6.-Sena-
tor Kyle said to-day that President Me
hlnley lately received private sdyices to
the effect that the Filipino republic was
on its last legs.
Albuquerque daily citizen. [volume] (Albuquerque, N.M.) 1895-1903, 1899-03-16
MrKinInN Imnrn,Inr

Thomasyille. Ga, March l6 President
Mckinley said to day that he was al.
ready beginning TO feel Improvement in
health.
Albuquerque daily citizen. [volume] (Albuquerque, N.M.) 1895-1903, 1899-03-16

stricken. A large amount OF stock was
unloaded at the high level. There WAS
rapid descent IN price to l0l. with recoy.
cry to los at | O'Clock.
Albuquerque daily citizen. [volume] (Albuquerque, N.M.) 1895-1903, 1899-03-16

The calico hall given by the ladies OF
the Degree OF Honor at the A. o. L. ".
hall last night was attended by about
one hundred people aud was most
pleasant affair. The supper served by
tho ladies' Is spoken Of In terms OF most
tulsome eulOgy, by all who partOOk Of 1t,
Albuquerque daily citizen. [volume] (Albuquerque, N.M.) 1895-1903, 1899-03-16
The pops Very Weak

Rome March 10 "Messag, ro" TO-DAY
says the pope shows signs Of increasing
weakness
Albuquerque daily citizen. [volume] (Albuquerque, N.M.) 1895-1903, 1899-03-16

Genuine Conti's Castillo soap a,
Rupees pharmacy, Second stree
and Railroad avenue.
Albuquerque daily citizen. [volume] (Albuquerque, N.M.) 1895-1903, 1899-03-16
INEs. THE HLnRI.T.
Cabinets.

Hardy two year roses and honey
suckles, at IVES, THE FLORIST.
Albuquerque daily citizen. [volume] (Albuquerque, N.M.) 1895-1903, 1899-03-16

Only ~ per dozen tomorrow, at Kem's
Art Studio, ll5 west Gold avenue
Albuquerque daily citizen. [volume] (Albuquerque, N.M.) 1895-1903, 1899-03-16
ALL QUIET TO-DAY

Denver. March l6.--A special 10 the
Times from LAKE City says II h quiet
there to-day Toa Italians, arrested for
riotlDR. were released on their own
recognizance. The mine managers have
determined TO employ no more Italians.
Albuquerque daily citizen. [volume] (Albuquerque, N.M.) 1895-1903, 1899-03-16

My stock OF wall paper and picture
moulding, contains no old stock New
designs and colOrs. from the most artis
tic designers in the best qualities may
always be found st my store. c. A. Hud.
son, No. us north Second street.
Albuquerque daily citizen. [volume] (Albuquerque, N.M.) 1895-1903, 1899-03-16

]. T. Owen, who was down south writ
ing policies for the Equitable Life As.
snra0c society, has returned TO the city.
Albuquerque daily citizen. [volume] (Albuquerque, N.M.) 1895-1903, 1899-03-16

Miss ReiDa Grunsfeld, the little dangh
ter OF Mr., and Mrs. Alfred Grunsfeld,
was given a very pleasant surprise party
yesterday afternoon, the occasion being
her ninth birthday. Many OF her young
friends gathered at her home aud the
afternoon was rfplete with youthful jol
lity. Miss Reina received number OF
beautiful presents, which Will make her
ninth birthday one long TO bs remem
bered with pleasure.
Alwaya the lrst TO give You the benefit
of any decline In the market.
Albuquerque daily citizen. [volume] (Albuquerque, N.M.) 1895-1903, 1899-03-16
LAMles. SiriLnru-

Denver, March l6-Two companies Of
infantry and two troops OF cavalry left
to day for Lake City. Sheriff Deck having
wired Gov. Thomas that 100 Italian
strikers. fully armed. had begun rioting
at Henson, three miles from Lake City,
threateng TO burn the camp. The troops
will arrive there to- morrow morning.
Albuquerque daily citizen. [volume] (Albuquerque, N.M.) 1895-1903, 1899-03-16
new TAILOR. MADE SUITS.

Thls sea5OnTs most ll7NlOnabIt shap1s,
style IN every stitch, and character IN cut,
elegance and service in the material They
are certainly worthy your Inspection,
Ladies' suits made of Grey cloth q a
Iweeds, full sWe p Jacket, Satln
lined only ......., ..,'.........,..,... 80 so
All Culurs In Sctges, Brown, Blue and
Black, some plain, some Bald
trimmed, Jacket block silk lined $3.50
Cheylnt Serge Suits, Blue and Black
Jacket SIX lined ........,..elu tu sl2 80
Covert cloth Suits iu Tan and Brown aud
Checks. The very latest 900 Ladies' suits.
trimmed with straps ut same goods, and
buttons; Jacket six Lined VITA Iaiiata
six; prices, . o aud $3.50,
The Mitchell capital. (Mitchell, Dakota [S.D.]) 1879-1918, 1899-08-25
Race Meeting at Dubuque.

During the week commencing Aug
ust q, there will be held at Dubuque
one of the best race meetings ever held
in the west, There will be $780,
offered in prizes, and an unusually good
list of horses has been entered. The
track is in fine condition and excellent
sport ia promised.
On three nights of the week boxing
Tournaments will be held in which some
of the noted pugilists of the country
will take part, two bouts each night of
twenty rounds each have been arranged
for.
The Chicago, Milwaukee & St. Paul
Railway will make rate of one fare
for the round trip for the occasion.
Gail on the ticket agent for rates and
dates. GEO. b. HEAFFoRD,
Gen. Pass. and Ticket Agent.
The Mitchell capital. (Mitchell, Dakota [S.D.]) 1879-1918, 1899-08-25
No Right To Ugliness.

The woman who is lovely in face
form and temper will always have
friends but one who would be attractive
must keep her health. If she is weak,
sickly and all run down she will be
nervous and irritable. If she has con.
stipation or kidney trouble, her i'm.
pure blood will cause pimples, blotches,
skin eruptions and wretched complex.
ion. Electric Bitters is the best med.
icine in the world to regulate stomach
liver and kidneys and to purify the
blood. 1t gives strong nerves, brigh,
eyes, smooth, velvety skin, rich com.
plexion. 1t will make a good-looking
charming woman of rundown invalid
Only 80 cents at S. 81. Scallin's drug
store,
The Mitchell capital. (Mitchell, Dakota [S.D.]) 1879-1918, 1899-08-25
His Life Was Saved.

MIR. J. E. Lilly, prominent citizen
of Hannibal Mo-, lately had wonder
full deliverance from frightful death.
In telling OF it he says: ST was taken
with typhoid fever, that ran into pneu-
monia. My lungs became hardened
was 30 weak couldn't even sit up in
bed. Nothing helped me. l expected
to soon die of consumption, when
heard of DR.. Kings New Discovery.
One bottle gave great relief. continued
to use It, and now am we'll and strong.
| can't say too much in it's praise. +"
This marvellous medicine is the surest
and quickest cure in the world for
all throat and lung trouble. Regular
sizes SOC and S1.0O. Trial bottles free
at S. b. Scallin's drug store; every
bottle guaranteed.
The Mitchell capital. (Mitchell, Dakota [S.D.]) 1879-1918, 1899-08-25
Poor Method of Adjusting.

The manner in which some OF these
hail insurance companies make the ad-
justment and pay the losses is shown
by the experience several Hansen
county farmers had, as shown by the
Alexandria Herald:
AL. Snow had his crops insured in the
Centerville. After the storm an agent
came around and adjusted the loss at
ten per cent. F. E. Edwards share OF
the same crop was insured in the St.
Paul. The agent adjusted the loss at
25 per cent. Mr.. Edwards will get So. so
per acre and Snow will get anywhere
from SO cents to q dollar. Same crop,
same loss. Knud Stensen had what he
believes was q six bushel loss. Agent
of Centerville came, looked over part
of the fields, left one entirely and did
not return. Henry Boehmer had pol
icy in same company, agent did not
even visit him. o. E. Csssem had q
loss W hioh same agent adjusted at six
bushels an acre, which proves that Cas-
sem generally gets there. The stories
told of the adjustment of the Center
vile are numerous and some of them
are laughable if it can be counted q
laughing matter.
The Mitchell capital. (Mitchell, Dakota [S.D.]) 1879-1918, 1899-08-25
How Advertising Does Paw.

Advertising Experience: Many per-
sons question whether the enormous
advertisements put forth by the big de-
partment stores in large cities really
pay their cost. II returns are to be
measured by the actual sale of goods
sdvertized, it may safely be stated that
such advertisements rarely pay. Their
purpose is to bring people into the store
where other goods are displayed and
the salesmen will do the .est. The item
which brought the customer to the
store may be only spool of thread or
cake of soap at half price, but the
chances are against the customer leav-
ing the store without making other
purchases. The same principle applies
to mailorder advertising. The profits
from the direct sales of the goods ad-
vertised in any advertisement seldom