The Irish standard., 1899-06-17

and vigorous if necessary.
He subscribed for all the journals de.
voted to the science of publicity that he
heard of, sat up nights coming their
pages for available ideas, and finally
went so far as to visit an advertising
expert" who said II" 81 times in
five-minute conversation and charged
Jack $25 for performing the feat
The result of all he read and all he
heard was his safe arrival at the con-
clusion that keeping everlastingly at
it would win the girl, or at least some
sort of recognition from the girl, and
acting on this principle he proceeded to
insert in the next Saturdays edition of
the Evening Universe his third an
nouncemcnt:
AFTER THE WEDDING
march has been played and can call Mollio
my own, l shall at once commence active
operations having in view her future COM
fort My one object in life will then be to
| show her how to be happy though mar.
cied. and If l can helpit
THAT TIRED FEELING
will never chase the brightness from her
azure eyes nor the roses from her cheeks
Isn't this proposition worth considering?
| When ready to write "yes" remember
that will furnish the necessary articles,
guaranteed first quality. Free on Request
JACK.
The young man had now reached
about the same state of mind as is en-
ioyed by the gambler who plays with
the intention of breaking" either the
bank or himself. His habitual light
and airy manner had been suspended
temporarily, and his entire attention
was devoted to making his advertising
campaign bring forth results of some
sort.
Therefore, when three ads. had ap.
peared without bringing him single
reply lie began to consider a way in
which he could reinforce his newspa-
per advertising, and with this end in
view he evolved the scheme of erecting
a billboard on vacant lot opposite
Mollie's home.
Accordingly he called at the Office of
a biliposter and engaged him to secure
a permit from the owner of the proper
ty and to handle his posters. Then he
dropped line to a wcll-known poster
artist requesting the latter to call at
his address.
The evolution of this project and
completion of arrangements for carry
ing it out kept Jack busy the greater
part of the fourth week, its close being
marked by the appearance of another
newspaper advertisement, which the
Evening Universe placed before its
wondering constituency:
i A MAN LOVES BEST
that which he thinks of most. Consequent.
ly the time he devo.es to thinking about
/ different matters indicates in what pro.
portion his love belongs to each one.
BY close observation and accurate call
culation have discovered that devote all
but 5G-l0O per cent. of my time to thinking
of Mollie. and so my love for Mollie is
/ 90 4a-l0O PURE!
I trust that she will give this interesting
fact her attention and consideration. Be.
ware of limitations. and do not be led into
| accepting ''SOmething just as good"
Eyes" is a small word and easily written.
To facilitate the matter will send sheet
of fine note paper with envelope to match,
also a postage stamp. Free on Request.
JACK.
On the evening of the publication of
this masterpiece the young man held
a conference with the poster artist be-
hind closed doors.
what want" said Jack, ''is series
Of good designs showing a happy home
. in which the young wife is surrounded
by every comfort and all that sort OF
thing That's the main idea. The de.
tails I leave with you"
"And the wording2" queried the
artist
"There will be no wording" Jack
answered.
The artist looked surprised.
CHATS rather unusual in poster ad.
vertising," he said.
II hope it is" replied Jack. "The-
eh-business I'm engaged in is rather
unusual itself. Oh. yes. l also de-
sire"
i But as to just what more the young
man did desire in the poster line he ar
fist was left as ignorant as Filipino,
for an interruption occurred at this
moment in the shape of a loud knock
and the entrance of servant with a
telegram.
Jack felt very much annoyed at the
interruption. He wanted to have his
new idea developed as soon as possible,
and hated to delay the outlining of his
plans by a single second. However,
he opened the sinister-looking envelope
and glanced at the contents.
One glance seemed to be sufficient.
He sprang to his feet and brought his
fist down upon the table with start
ling force.
"By Jove!" said Jack.
The artist appeared Interested.
Remembering his visitor, the young
man succeeded in reducing himself to
a condition of comparative calmness
and turned to the artist.
II have changed my mind" he an
nounced. II shall not use posters"
"But-" began the artist.
"That's ALL" said Jack, tersely.
And the artist departed without q
word.
Left alone the young man hunted up
decanter. He felt trife faint and
needed "bracer."
Next, the excitement under which he
was laboring demanded action, so he
spent five minutes stalking up and
down the apartment, staccato passages
in the march being furnished by occa.
sional assaults upon the unresisting
table.
Then he sat down and gazed at the
photograph of girl for another five
minutes, after which he reread the
|