The morning news. [volume] (Savannah, Ga.) 1887-1900, 1899-08-25
BUY THEIR SHOES AT , 4. NJ.
All Night store Has Customers Who
Avoid other Hours.

From the New York Journal
fight that occurred at 8 O'clock the
other morning N an uptown shoa store
that makes a specially Of keeping oren at
night calls attention to the fact that there
is large and growing class OF New YORK
ers who get up at or a. m. and go out
10 buy shoes
The man who started the shoe slore is a
well known temperance advocate. He had
some sort of an idea of connecting with
the saloons. III keep my place open,
said he, who knows but hat hilarious
citizens who otherwise might be buying
each other things 10 drink will not come
in here and treat each other TO patent
lee thers?"
1t has been found, however, that ROSTER
ers do MOI set up" oxford ties for one
another in any large numbers, but the
shoe store does large bus ness, never,he-
less.
The Managers Experience.
I'VE have demonstrated" said The night
manager. TO our complete satisfaction
that man can buy shoes as satisfactorily
az 2 O'clock in the morning as he can at
O'Clock in the afternoon. This Is fact
that was not generally known until we
came upon the scene We have pioneered
are very proud of our achievement.
when we first started people thought
we won d not do any business at an. They
laughed at the idea but they talked about
1t. Then stray citizens used to come In
and see how it felt to }uy shoes in the mid
die of the night. Ia was a d.slinct novelty.
Anything new appeals to New Workers,
even il It Is not very ssnIib!e Now, some
people have the three O. clock -in-th
morning shoe habit, and cannot be per-
suaded TO purchase at any ether lime. OF
couise We get all their business.
Another point about this branch of the
trade is that the customer can be reason
ably sure of having the store all to HIM
self and of rece wing the undivided atteu-
ton of a shoe clerk There is no one max
ing him nervous by waning for him to
hurry up and get through being fued.
OF course We are compelled 10 cater TO
some extent 10 inebriated gentlemen. who
don't know exactly what they want, but
who come in here simply because the
store is open and no other place is.
Customers Go TO sleep.
These persons are sometimes hard to
fit, as they have way OF going 20 sleep
in the chair and refusing 10 be awakened.
Then TOO the shoes thai please a drunken
man do not always satisfy HIM when he il
sober next morning, and they frequently
come back to have them changed.
However, with all its drawbacks, the
all-ulght shoe stote is an established insti-
tuition in New York. No doubt il win he
followed by lhe an-night halter AMI the
an-n!ght tailor There is no reason why
man should be prevented from doing
any kind of business he wants to do De-
cause The sun has gone down. tn" all
night dentist established himself in his
town years ago. The all-nisht attorney
at-law and The all-nlght contracting engi-
neer will probably appear during the next
ten years.
THE man in charge of an all-night shoe
store has to be large and muscular, for il
is part of his duty to attend to those who,
seeing tha bright lights. mistake the place
for a saloon who want drink and refuse
to be comforted with rubber shoes"