The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1899-12-03
Southern Kansas Business Men

II IS said that the dime r. the most con-
venieut sum TO ask for and the easiest
to obtain of those answering mail order
advertisements.
Advertising Is the presentation Of any
thing by any medium Of connection II
travels by paper and press, By word OF
mouth. by paint and brush, by wire. and
bv everything that viii hold or transmit
words. sound. or characters. says Fow-
ler's Publicity.
The successful advertiser is one who
tells the truth Shrewd merchants rec
ornize this fact. Having captured the
confidence of the public, trade follows
shere truth has opened the way. The
merchant who cannot live up 20 his pro-
CARNATIONS had better 90 out Of bust
ness. He is almost in as bad plight
as the merchant who cannot pay his
notes.
A writer IN Ad Sense tells how A furni-
tnre dealer gave away 1900 tickets. each
containing a different number, any one OF
250 Of them emitting the holder 70 one
niece OF furniture in the store. The cost
was 500 but 1000 people visited the
store and went through II from top 20
bottom 10 discover whether their ticket
corresponded 70 any tackled on the pieces
of furniture
self-moving business and the perpetual
motion machine have not been invented
and never will be. Some eXtraneous
mower must be constantly applied -
make both move. and IL business that
mower g dvertisernent. Business men
who endeavor 70 reach the goal 81 taef
ambition without the use OF the adTrf-
-isemsnt will. Ike the experiment. ~
perpetual motion machines, expeHd t7".r
substance fruitlessly.
-5a memory Of the average shopper IS
not much longer than the most heeting
tboueht. Il Re- not necessary 70 keep re-
eating the most ordinary fact IN order
tbst II may become fixed iu the minds
~ he purchasing public long enough 20
create q responsive impression. Ine al
ve-tlser creates tlia impression b. re-
oaating persisteutly his reasons WY the
nublic should patronize him. An atom
Is ar insignificant thing. but many atoms
make a mountain. 20 while one adTeftiae~
mont may not prevent obscurity, fnanr
.dye,.fsernents make the business - the
World The wfde-axske merchant gen
ersllv gets MS share % that baE.nefs
NJ Daolev saws that e uaa who has
q s,rs,azs against a.usetf car never %
.rova-oor.' Likewise. the 51sirsas man
VINO has q zru1ge against himself car
never Re a c1mUcrciat nor 4n li''atshet+a'
--aTnafe nor become even moderately
,,-oroi-eat 70 who wants % succeed -
ANYTHING should Halp hinsaf. Pc fh12af
49, hesitate % speak wei q himself sEl
~ eTafrs. ard must re- able 90 e1 -
.--,.sfgTr. The man EitE E-uaEs
avaf-st hEr4sels E4eps ~ che hzesFF 5irsd.
s-H even she-e shades his eyes from -
--rt that illuminate ere EsT - sue
lase The mar ws7 e.eEE his oN1 a4r7,
Vtfrtr reasonable limitations. BE- ife uan
VIC wins.
4 sscrssFfrl rsErpsper H-an. te.31g
~ % make nezapapFr Vras'abis
usf4. -eF7rsf Ert yrgr HeWs ar1 iaen
make -.15re zD1gt e. HfHtfrr IS
-rss-es e making rsgs1a ~ - or
rsrf - not. t1e priHrsrle i1Foirst sTr 80
--t.- ez-frf71 force 30 r-urrfrrlss f5frT-
-~4ssu Tsa hBsirese rrss wao teHTss
ss-cess rsust a-st 80 Sc gto1A 80 ta~n
r-a-sasrr tre3T 8etlr4as.4fT Az the zi
b. ready % astsr. pr1s1ed - ae3fsfs
II f- 49, raost aprreves ma11fT. fSts
ear-r- ae1 -aerrsesveg- f-Fee t1e 1zFar
eessfn! keasl1ess mas. ~ 510z 81 ef
a traetrs-fs srnpaeFh asleaIse1 - iraErfes
,e-r- ezgfrs az as store ~ factore csc
--zrffeZs vsrtses - - soofs TIE sz~-
-rsssss rran e. -cf c1stsEt Elta tsis. 1-
s-easrs tse 1swsrau.sv - rzef s- -
.e--rnursrzsss- v5ts Agrtrefs - 80
sa-Aa - psas.e wso zant ~ egF 80
ssss zasaz taesg pasfoEzEF - sen bare
anything e se.l. te1 sVe-g ss-ig