The Farmville herald. [volume] (Farmville, Va.) 1890-1934, 1899-09-01

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'ei' 'ne nce' OF a ie" pointers and
",c" me succeeuea ln locating his
lii'nu lh 'ne oilii"Id room watching an
eN'''''s game ne uIeW mum OFT To one
'."' an" Plopounuea i'"olng ques-
uoh'
see here, Tom, said he, you're a
journalist and must know something
about advertising. What are the essen
tial features OF % good adyertisemcntY
What have you?' asked Tom. "a
dyspepsia cure, or new food for i'm
ianisf
Neither replied Jack. 81 merely
have curiosity
I'm that CASE said Tom, "it can be
easily satisfied. Select couple of at-
tractire catch-lines, FIJI IN with a few
terse sentences, and If possible offer
something free. This sort of an adver-
usement viii sell anything that's
made.
AN. ihanks' said Jack. "Olose
game ism I'f
ana he returned 20 the bug chair
Iis next move was TO order news
papers ana writing materials. Then
Doe spent an hour diligently studying
the advertising columns of the papers
and examining the various forms of
advertisements, following which he de-
liberated with himself concerning the
amount OF space ne should use. Con
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inns, he ioUnd, looked easier than DO /
really was. Good catch-lines failed 10 /
suggest themselves with any dcoree of .
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".''' 'i.0 '"i"e /
ii'c seemed absolutely impossible. /
Iut another examination of the news /
MINERS ohyiafod the fornn,r 1fri.nft,.
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d." iN'a ihut oNclcaihc the inliefi /
WhcreupOn DE once more seized his pen /
with f.reri.b haste and f,sl, s,.-
'''i'H ih pi"uHeihg an aHalf tnAl
struck him as being attractive, unique /
and arrronriafe and no.sas.i,,.. ...,.,ii.
.t.. Man ~. -.
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an oio. enc ''.,''.',,' st.tea--, 80 w -
have already given her informatlor con-
corning &c. Moreover she WIN doubtless be
a. onr 'l ,-,, w., .tC, 'i''ls on 'o So.-ion
would not take mo-. for ananswor In this
connection wish to mention for her bene-
nI l9H, "a'ie mere are many thousands Of
o,-r- nv 9.r1-r.e '.,'i, 6f, ,'',s Trr,
ift is The rtrst one Ardrv,il a,so sor.
cesi that the litte word Eyes" Will relieve
me OF further anxiety and make both her
1o ',,g g',,o naips .s. i9I o,l NE 'co,ora,,
dress nothing more IS required than a sheet
OF note paper, an envelope. and "a postage
stamp. VIII furnish these articles Free
%" wv. IT. .. , 80, n'. ~
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n .fo ;+,. - tbn. ....
s.,l.1 80 f,~ni.t, n ,lo,,' -, 3D.. ,l.n,.t..
~ .in,or ,bo adrortisor or ,,. $500
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IIa NI
lCarlnce Of his adj. so he was perfect
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