The sun. [volume] (New York [N.Y.]) 1833-1916, 1899-01-15
D IN ADVERTISING.
LINE or BUSINESS III WHICH MANY
n FINDING SUCCESS

Qualifications for writing, illustrating and
Obtaining Advertisements Experts to
whom Large Responsibilities re- Trusted
Chances for Othor Women In the Field.
Woman, IL has been demonstr ated. knows
how 70 whoop things up in the advertising
line. She is a success In almost every branch
,of tho business and Is beginning to find out
THAT a great deal Of money Is to be made in
this Hald. Where there was ono woman en-
rnged In the work ten years ago ten are to be
found to-day.
The work OF n woman engaged In advertising
work il varied. embracing literature, art and
business. Some women have TO do with all
three. others with two and still others with
only one. For example. the woman who illus
trates advertisements, whether they be for
the daily newspapers and magazines or an
elaborate catalogue. Is called an advertising
designer. and does not necessarily know any
thing about writing advertisements or the
most advantageous place for thsir publica-
ton. Again. the advertisement writer may be
1Ole to write up a bargain sale in a way that
would catch the eye of tho most bargain
hating person and vet not have an idea about
making business contracts for the appearance
Of the advertisement The woman who under
stands all of these n,iasss is the woman who is
the most valuable 30 her employer.
Most large retail stores which advertise az
t~ensively employ n regular salaried writer.
Often this writer Is a woman. especially in dry
goods houses. and the heads OF these houses
assert without hesitation that they find wo-
men more faithful and more efficient than they
have found men. Then. too. many women
have built up an advertising business OF their
own aud established, agencies through which
they frequently make incomes that the aver
age man might we'll envy. Some people have
An idao TINT an aIyartiaa y, m , ,,,,;ta 49, ,,.oa.z
depends upon his ability to lie attractively and
adroitly. These are the skeptics who fling an
advertisement asiCe scornfully, saving. "Oh,
that's nothing but an adj" in an of-course-it's-
not-so tone. Others think that the success
full advertiser is the one who knows how TO
make things seem better than thoy are and
thus induce people to think that they are get
ting more than their moneys worth. II these
people could only talk with some of the women
engaged in the advertising business. they
would change their tune in n hurry.
Woman has crept into this business so
quietly and SO gradually that man does not in
the least resent competition with her. He
even goes so far as to say that this Is one line
where her inferior physical strength does not
tell against her chances OF success and nd-
vancement. and he is kind enough to add that
she can do better than he.can when it Comes
to securing, writing and placing religions no.
tees and advertisements That's q G.eat con-
oession, and one which should Delight the
hearts of Mrs. Lille DevereuX Blake and
Elizabeth Cady Stanton. About the first wo-
man TO establish herself in the Advertising
line was Miss Nolckman, n Gerrnau. She be-
gan to write advertisements hS re thirty years
ago and made a lot OF monsy at it. She re-
tired years ago. and her su S:essor, also a Un-
man. took n man into the firm with her. Since
Miss Nolckman's then ur.leard- of departure.
one by one women have sought and written
and illustrated advertise nents. and more and
more are coming to the front.
A man who knows AS much about the nd
vertisinG business as any other in the city
said. when questioned about the women in the
business: NY eXper sence has been that wo-
man is a success in. every line of advertising
which she has ate INTO to follow. She is an
excellent solicitor, much better in certain de-
p1rtments than men. she knows how to write
80 as to appeal 10 Women better than men do,
ana she Enows bow to Illustrate advertise
melts or u h5.vs them illustrated lust so they
will catch tina eye OF women. I've tried any
number Of men in the religious department
and they've. Jailed. l say to a man. We ought
10 have a great many more religious notices in
such and such a paper and he comes back
and says THAT the persons won't see him. No
woman ~ 'icitor ever returns with such Il sorry
tale NJ Failure. To my certain knowledge one
oil the finest advertising specialists in Greater
New York is n woman. She is Miss Winter.
Wfo is connected with a big department store
a'io mas entire charge Of the con"ern's adver-
Using. She writes all their advertisements,
torrects the proofs aid makes all contracts for
space. position and the like. There are other
"A great many won en-. comparatively speaking.
are coming into this business. The work is
expenditure Of physical strength. We ali
Know mat woman Is not as hardy as man, but
p%erlen"e has been that a woman rarely drops
out OF the advertising business because the
S Geps PToVss too great a tax on her strength;
better 70 DO or something best to do, which is
to get MAJ ried. Every lime hear OF bright,
to give IIer my hand and wish her luck. but
some OF tbs women in the business will be far
OF t'LNir failures and successes. their disap-
POI and hopes, than | can"
lpI and utilizing space in newspapers. maya
Nv Goods Economist and the Imerican Queen.
Al the head u, these publications. believe In
V9aR Reonom apRSfJor co s6i}iaiy a an s said one of
this particular line B%IsiRess men who n " ndVe r
partment for SIS or $50 a Week is very poor o0
an is generally glad to get such a salary. In
other words. far better feminine talent can be
bocu[eu LOT a SINAI .Salury tltn mat .ldltut,
and | use the word talent purposely. We have
three very valuable women in our advertising
department.
First. there is Mrs. Engle. who is thoroughly
informed on gloves and laces, She has gem
eral charge OF all the advertising and report.
ing, in those two lines for the EcOuODitst and
makes a picture of the trade which Is reflect
ed In tho new, columns for the benefit Of the
retail trade. The same holds COOL in the cor
set department, OF which Miss Pomeroy has
charge, She has had technical training In the
corset, business. and ] wish to 20 on record
right here as saving that the most successful
women advertisers and solicitors are those
who haye a technical knowledge Of some one
line, We often hear Of IA girl stenogrGrher
developing into a line Advertising agent. but
NE should not put much faith in such reports.
That isn't the way the ad. writer is devel-
2ped. But 10 got back to. Miss Pomer1y. She
bougnt corsets In the market for years for SOW
eral large dry goods houses and has n thor
ough knowledge Of the market side o. the
business, as well as the trade side. Besides
our business, she handles all OF the adyertis-
Ing for one of the biggest corset concerns in
this country, For exam pie, suppose their sales
are one million a year. she takes their entire
appropriation for advertising and spends IL as