Wheeling register. [volume] (Wheeling, W. Va.) 1878-1935, 1899-05-29
(From the Buffalo Evening T:mes.)


(From the Buffalo Evening 3Tmes.)
The suits recently instituted by the
Worlds 'Dispensary Medical Associa-
ton, of this city, against certain prop
agandists of the w. C. T. u, and 9TH
ers, had their origin in conflict of
statement which was at once annoying
to DR.. Pierce. the president of the
above Association, personally, and in
furious to his business interests. For
some time the advertisements of DR..
Pierce's Favorite Prescription and
Golden Medical Discovery have laid
great stress upon the fact that these
medicines contain no alcohol, and are
absolutely free from opium, cocaine,
and all other narcotics. 1t is generally
known that most Dut-up medicines
contain large quantity of alcohol, and
that in other cases liberal use is made
of opium, cocaine, or other narcotics,
the continual use of which is disastrous
to body and mind. 1t was supposed,
therefore, that temperance leaders, es-
pecially the women, would recognize
the fact that the non-alcoholic and
non-narcotic character of DIR. Pierce's
medicines gave them a prior claim to
the attention of all those engaged in
fighting the use of alcohol. But in
stead of this, certain leading temper
ance women sent out pamphlets in
which they assumed to give the formu-
las of DR.. Pierce's medicines, and
claimed that they contained both alco-
hol and opium.
In self-protection and in order to
publicly nail this outrageous falsehood,
there was only one thing to do-bring
suit against the authors of the libelous
statements. This the Doctor at once
proceeded to do.
THE ETHICAL POINT OF VIEW.
From an ethical point of view the
most curious feature of the case is that
The statements as to the alcoholic and
narcotic ingredients contained in the
fmedicines were made without first max
ing any analysis of the medicines, and
were based upon the false formulas
published in the interests of parties
antagOnistic to DR.. Pierce's business.
The publishers of these false formulas
are also getting their lesson in the law.
The injury to DR.. Pierce's business
from the circulation Of such state
ments as were made in the pamphlets
above referred to can readily be under
stood. 1t was natural that the temper
ance people to whom these pamphlets
were addressed should believe in the
statements of their own leaders, and
accept the fact that the advertising of
DR.. Pierce was fiagrantly false. As a
matter of fact the falsehood was entire
ly on the other side, and DR.. Pierce was
quick to support the claims of his adj
vertising by an offer of 81 900 90 for each
and every bottle of the medicine which
on analysis showed the presence of al
cohol or narcotics.
BIG STAFF OF DOCTORS.
ANY one who had acquaintance with
DIR. Pierce and the well-known institu-
ton, the Invalids' Hotel and Surgical
Institute, of which he is chief consult
ing physician, would have known better
than to attack his advertised state
ment, even though published formulas
seemed to controvert his claims. AS
One of the largest advertisers in the
United States, DR.. Pierce has also a
reputation for the utmost exactness of
statement. If DR.. Pierce says that he
. has nearly score of associate physi-
clans on his staff, you may be certain
that you will find from eighteen to
twenty physicians working with him,
the indefinite statement being made be-
cause of occasional changes which do
not honestly permit him to say there
are always twenty physicians on the
staff" If the claim is made on behalf
OF DR.. Pierce's Golden Medical Discov-
cry and "Favorite Prescription" that
they contain no alcohol and are free
from narcotics it may be depended upon
that the statement is exactly true 1t
is the same in reference to other matters
pertaining TO the Worlds Dispensary
Medical Association. Nothing is over
stated, and DR.. Pierce owes his large
success and enormous business as much
to his absolute integrity of.word and
deed, as to the genuine healing value
of his medicines. In a recent interview
DR.. Pierce said with reference to the
suits at present being prosecuted: 1--WE
are determined to stop the publication
of the false formulas of our medicines.
FORMULAS NEVER RIGHT.
"These formulas are never even ap-
proximately right, and generally their
falsehood extends, not merely to the