Richmond dispatch. [volume] (Richmond, Va.) 1884-1903, 1899-12-31
GREAT BOOK-MAKERS.
THE Apts OF THE n. r. JOHNSON
PUBLISHING COMPANY.
STRICTLY SOUTHERN House.
VIII Develop tho Educational Ins
terests OF Our section--schoci Itis>
tories and Readcrs--Thefr Chief
Aim and Their Marked success-An
Enormous shipment.
Enormous Shipment.


There are soma things about tho pasts
the present, and the future OF our city
which we cannot share, even with our
dearest friends There are bits Of Colo
town. old names that bring Up hosts OF
memories Of deeds. and people standyss
IA the misty background OF thu past
There arc legends and suggestions OK the
time that was old o hundred years ago.
and thoss sro 80 much tho property %
Richmond-so much Richmond herself
that wo cannot surrender any part oe
them to our neighbors because the city'e
ancient being Is involved IN them.
But, OF the other hand. thore are many
important matters IN which Richmoni
acts solely as the agent OF the South.
Many enterprises have hors their hemss
because they must have home some-
where. Wills they belong as IN ich In
spirit and IN deed TO Texas or 10 Florida
or to any other Southern State as they
belong 70 Virginia.
FROM TIID POTOMAC TO THE GULF.
This fact is peculiarly true OF tho II.
+. Johnson Publishing Company. whi,n
and which IS deriving support from and
spreading its advantages over every
Southern State from the Potomac 10 thc
Gulf. The nature OF tho business which
It does necessitates q large area for sup
port. and includes an equally large ars,l
IN the good which Il dispenses. IL lays
under contribution every Southern state
for its supplies, and is q factor In thu
market for the material profure OF many
q southern town. while X ~, es things
stand now almost the only hope almost
tho only market. for the produce or
southern literary genius and for the ex-
ponents q those peculiar southern ideas
of teaching which have made large part
Of the difference between southern and
northern schools.
no ROOM FOR LOCAL PRIDE.
While all Richmonders should be proud
OF the Johnson Publishing Company,
there IS no room for local pride. The
capital which ia IT'S base Is every dollar,
owned BY southern men. The material
used in its work Is from southern mills,
so FAR as they are able 70 supply II. mo
purposes OK this concern TO develop ths
educational interests OF tho South. ana
20 furnish absolutely the best books nr
absolutely The lowest rates, should ap.
peal with particular strength 20 every
southern heart
DEMAND FOR BETTER BOOKS.
Coincldent with the downfall OF text.
books prejudicial TO tho South rose de-
mand for better books 10 take their placei
and this demand has grown and grown. 40
Is tho nature Of those things. till now
/ there comes. from every corner OF tho
land, cry for southerp-made textbooks
Tor the southern schools. This demand
/ the johnson Company - In the Held TO
/ meet.
Tho northern bools-mal1er has for his
terStofy hts own rich land, fat with ne
| spols CT war. OF pension5 and OF ccm
mercs wrIng from us. His is tho botilsas
| less west. "a southern publishing oom-
pauy has for reliance naugh. besides tho
old-lime loyalty OF southern hearts and
! the AFOREMENTIONED Goddess OF Southern
Enterprise" In the strictly material
senec, D. southern publishing house Is exc
aotly as much a necessity rs southern
| cotton-milis and for exactly tho same rea-
son.
HIGH hACELLENCE--LOW COST.
Tho Johnson Publishing Company res-
| Lies that IL has a mighty bold upon
the pride and tho patriotism and tn. sound
business sense OF all tbs southern pso-
| pie; but t iB wise enough TO know that
this hold cannot be kept unless 10 fur
nishes tho best possible ground for q con-
| tinuation OF the general applause which
greeted its beginning. by furnishing To
the people books OF tho highest excel
lence and az tho lowest cost. An eHar-
| nation OF tho bOok-lst OF the SoEthern
| Publishing Company shows that IL In
| cludes not one single work that n not
1 meritorious and largo proportion or
| books which surpass in excellence any
and all Of those which have heretofore oc-
cupied tho same ground.
READERS AND HISTORIES.
IL IS almost impossible in tho limits OF
this article even to mention by name
the books published here. but attention
Is particularly directed 10 the Johnson
Series OF Readers and the Scncel Iisto-
ries The latter have met every require
ment OF 4 much-abused public which was
lforced to DO discriminating. while thu
readers are models Of the successful en-
| bodlnent Of al the general principles
which mako the perfect textbook, and.
besides. they are full TO the brim Of the
| spirit OF the South. There Is no sort OF
! lack OF recognition 10 writer's OF other
/ times ana places, no sort OF one-sidednsss
In the makeup Of these books. The jew
els that sparkle Cor ell time ara gathered
here, but there Is an especial heed To
place among the others the gems from
| southern mines, ana the Wnyie set Ok
books Is fragrant with The smell OK
southern flowers, and vocal with tho bah
l bling OF southern streams, tho songs OF
/ southern birds. and inspired with the
/ lives and deeds of southern men and
women.
AN ENORMOUS SHIPMENT.
within tho past few days the Johnson
| Publishing Company have received orders
/ from ono concern IN Arkansas for three
| carloads OF books-20OOO pounds each
aggregaunR 1900 books all told. Thess
! go TO supply the schools OF Arkansas,
! Oklahoma. and indian Territory. where
this company nas recently secured large
| adoptions. In addition 20 che above ORE
| ders. they have shipped 20 Arkansas with
! IN the last few weeks about 1900 books.
/ and have the prospects Of stu larger or.
! ders IN the near future.