The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1899-05-21
Southern Kansas Business Men

Next TO furnishing direct information
TO the would-be purchaser who knows
what is wanted but is not sure as 10
where 20 go 10 get Il. chief result u
Rlvertising Is 10 create demand FOR
the goods which a merchant may have
on sale. In fact, an interesting advertise
nent is bound TO attract the notice q
thousands OF readers 20 a line Of wares
of which they were previously ignorant
or 10 which they had given no especial
attention It is this constant and far
reaching influence which helps 20 render
advertising 50 necessary and profitable.
An advertisement may be considered
as only a partial index Of the variety ~
wares which a merchant has for sale.
Necessarily IN each announcement the ad-
vertiser Is limited 70 the me7-ion Il Only
a few OF his lines OF goods. bJ- e2ch a1-
vertisement suggests 10 the reader sur
Their possibilities in the way - a+"an
rageous purchases, and consequently ne
continues 70 eagerly perUse the adFfTtts-
ing columns OF his favorite daily new
paper. L ia constant interest 90 the part
of the purchasing public IN the 51st-
announcements Of the merchant 1ticn
TENDERS the Iatter's investment N aevrr-
Using space continually profitable. 10
awaken and maintain that lureresc - the
chief aim Of advertising.
4 rnerchsn. who should carry into -
feet a decision 70 cease a3vertlslrs would
soon fra his business involved in a regu-
lar mercantile solar eclipse. However eE-
kenslve MS establishmer.. sa3 however
varied and valuable his wares. they
nigh. as vel BE- gems hidden ln dark snf
unexplores cavern. 70. what B1u.8 ere
public know Of taen2 he mg1s have
costly fabrics from Ind'3 taa r4gsHt cre-
atone q the "a. dsrnlths AT END al -.e
multlfsrious articles - 31neEr gl.iiF
sxfthin his emporium. 5ut unless fhe
white light q publicly s1aEii - Fhf4
upon them through TIE med 17n = 3aTsr-
sernents the goods w1u'd rer1 ursc.d
and even u1d isturhed- a lftfe -1Geeiir1
v-ga show that while the rraif man ru1Fi
organize bis bGsi1ess. he uHsf sIty n
tel5Eentsy ard eEtensiFe.F a7FeTt.ae
The rapidly with wbich events nov
adays follow each g'-fr SRI Easrc ken sue
casstor renders e impossible fo- busy
uea and women 20 keep g. -rd - -
even t1e nos: sup0rLant matters whtch
concern taern personally. Tbs q
rr1e.T sEe1 f1r TIE co1si5 CREATION p the
rrarrean. who Is constantly seEf1E -
extend his Gst q cast o-Asrs- r. ere r3st-
te- % advertist-E % ia re0efsary ser el-n
% realize tnat f5s pg5lrafi1r = ar az
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wav 20 lurrcare his o1E 1Faf- II = -
constant Use q Ire afve--lr.rE .s-z-s
mat wins TIE gahH- usY forget fo-
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Mentioned daily = advertise 20 tsf
right rnonent - 20 a5veTt,s@ Gestures
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