Virginian-pilot. (Norfolk, Va.) 1898-1911, 1899-07-02
SOME HALLuclNATIoNs
Men with Advertising schemes Drive
Hair From tho Head of MINI In
Charge or Publicity Bureau Many
Elmo buildings 10 he Ercc,ed-A
Book 10 shioId From Contagious
Diseases.
Especial to VYrginlan-P ilot.l

there appOrtion among the nine men,
beers of the board the different build
ings which will benutify the grounds
of the Pan-American Exposition, which
will be held at Buffalo during the sum-
mer months OF 1901. 1t has been de-
cided that OF the principal buildings,
not counting the buildings which will
he erected by the government. the
States and the countries Of Central and
South America. there Will be nine, and
the nine members OF the board will
have these great artistic piles appor-
toned out among themselves.
There will be many buildings beside
these, and it is now probable that the
Federal government and the State of
New York will combine in the erection
OF building not before provided for:
namely, n Fish and Fisheries Building.
Within the past few days the matter
has been broached by William dec.
Ravenal, who is in charge of the divs-
ion of fish culture of the Government
Commission of Fish and Fisheries, and
he was so impressed with the idea that
he Immediately went TO Albany to con-
suit with the State Fish Commission.
Such Il display would be n very in
teieStHS one anu us 1t WOULD luu an
other important building to the num-
Der already scheduled it is probable
that the total number of buildings on
the grounds Will total up couple OF
score, for 1t is now known that many
of the States of this country will have
their own structures, and the countries
of South America will have splendid
representation.
AS the work of the Exposition pro-
crosses the hair of the man who Is
temporarily in charge OF the Publicity
Bureau OF the big Exposition is rapidly
becoming sparse and slvcrcd. for the
horde of strange beings with wierd adj
vertising decisions haunt his Office day
by day and give voice to their halluci-
nations. and tell how much good may
be gained for the fair IL the manage
ment Will but forsware the aid OF news
papers and adopt the Greek scheme
which L have just thought up"
There Is n man who wants to deco
rate his raiment with embroidered en-
blcms of the Exposition and walk from
lands end to the uttermost parts OF the
earth as n spectacular boom agent for
the show. and an argument cannot con-
vince him that he is n maniac.
Just simply Il waste OF time and
energy for You to fill up the news
ph)'tio VI tiie country Win stores
about the show" said this individual
who called Il day or so since: "can get
greater advertiser ii you engage me
than by all the papers ever published
You see my scheme is this: ! get Il
white suit of clothes and have en-
broldered on the back of the coat in red
yarn The official seal of the eNposjtion:
then take II pocketful of badges and
some copies of the prospectus and walk
from Buffalo to California, stopping in
every city and town. MILLIONS of pco-
pie see me and would ask mo what
mat thing on my back was. and when
ia tell EN- they'd get ready to go to
the exposition. Ill make the trip for
you cheap"
Another advertising genius equally
shrewd" advocated the purchase by
the committee of a large number of
rubber stamps reading: BE sure TO
80 to the Pan-American Exposition at
Buffalo in 1901"
"IIow many boiled eggs do you think
are eaten in tha biz boarding houses
aud restaurants and hotels of America
every morning for breakfast?" asked
the caller as an introductory to the de-
velopment OF his wonderful idea.
The bewildered manager refused to
guess
well. there's millions OF EN-" con-
tinued the visitor "Now, my scheme is
this: Supply each and every restaurant
and hotel In the country with rubber
stamps with an advertisement for the
exposition on them, and have the man.
ager of the hotel or restaurant stamp
1t on every egg, and when the guests
get their eggs each morning they will
have the exposition invitation staring
EN- In the face
1t won't cost much" he continued
desperately as he noted that the tor
tured one failed to show any enthu-
siasm. The stamps can be made
cheap. It's q good idea. I thought 1t
Bill OUT
Improve on the idea and well adont
It, said the manager coldly. Invent
chicken with the stamp attachment
so that every egg she lays will be
marked without all the trouble of buy
ing the rubber stamp and well buy q
number OF hens"
That day was good one for CASTRO
monte advertising, for following the
visit OF the egg man came n waiter
In club. who exhibited n tiny bit of
wood. ITS a butter pat" he said.
Costs only cents each. The idea is
to have the hotels and clubs supplied
with It, FOR 1t stamps on each butter
pat the words Pan-American EXPOSE
tlon,' and above that is the advertis-
Ing emblem It'll make big hit. Go
like wild fire."
Ee did likewise and then the widest
and most wonderful idea of all was
sprung.
1t was strange looking old man
with tishy blue eyes who called and
asked permission to aid the Exposition
project
Come in to help ye." said he; Got
something that'il make your old show
go like holy smoke. 1 just want you
to put an advertisement in all the pa