Daily press. [volume] (Newport News, Va.) 1896-current, 1899-12-14
TIL IL IRSDAy. DECEMBER ii. 1889.
THE LOGICAL OUTCOME

ne announcements that the Evening
Journal Of this city has found ii nee
eSsary to suspend publication points Il
moral if it does not ;,dorn |, tale. ST a,
Years q practical experience in The
difficulties of publishing Il penn ~ -
the management Of TIL" Daily ,,on,mcr-
Glai, the immediate predecessor Ct tbs
E1Venlns Journal, recognized the i'm
pfacllcelbliity Of placing an uI,-tu-tln
paper on Paying basis at tbs rate ..
, one cent per copy am wisely decided
70 increase the subscription price Witt!
1t The inauguration IF tbs Journal man
Zag"nent in the affairs O: the paper the
@ subscription was again cut. possibly
with the intention Of making inrouds
NI'on the Patronage OF some of its np-
ponents. How successful this plan wa.
/ ls shown BY an advertisement now
Spsn1ing in tl1e J>any Press announcing
g#tfat ne, n1lanttHbf the Journal is d lie
4 sold under t1Ias, hammer.
I There is no desire on our part 10
SEgloat over thg' misfortunes OF our con
aastcmporary. I'VE simply refer 10 the
sSnla tier in order to illustrate hat famiI-
lar business axiom that it is impossible
20 give something for nothing and
y make it ray for any length OF tire.
nd TO snow that q penny paper in a
afall city is utterly impra cticab Bile as
Legitimate business enterprise. OF
4 surSe. IN the large cities. where cir
sltlon runs above the hundred thous-
and mark ii is possible to make Il penny
$5 Haper pay, but when enc considers Tie
Il HRlnpardtively small circulat ton which
~ small daily can boas; OF, even if
Wy man. woman and child in the
HI 9@ were on it's subscription list. the
nj III upon which the penny paper foun-
tS.i.7F,H is apparent. For instance lh,.
S$S S&E HHarative cost of each paper in an
II tia of 5000 is double and some
LIE Treble the cost of each paper in
III BID aition OF from $4,000 TO 100 900 In
u words, it is impossible TO make.
W 355:s ends. meet on 4 penny paper OF
5 3F Ill circulation, ard! since printers
Il 8*::ers type founders. paper mills ana
factories are unreasonable enough
y .F Npect an occasional remittance
thing OF selling the finished pro
III of the newspaper office below cost
have but one end
%5sss Kperienae Of the Daily Press shows
.$s,} is:t5 conclusively that there is no
5ection On the part of the residents
this city 10 paying a fair price for
III ss5s1 article which is worthy of ronsl-
aGon. The newspaper published on Il
4 my basis (if there is any effort to
E5 get 4obligalinns) can scarcely hope TO
+e crit the approval OF those who know
=5iS$$1at q newspaper should be
sss@ These remarks. to be sure. do not APP
~
Grated regardless CT expense for the
gra nIizenent Of individuals or cor
rations who are held in the back
g'und. The expectancy G. such pub
49atiOns. however is very doubtful
..use they never command the res
! F.t and influence that an untramnci-
~ journal merits and receives. Ncit her
EEASgga they receive a like measure Of
zssa sssss.lcraf slEpor.. Business men an !
sssi teIligent readers 90 not like 70 he cal!-
s#ssd upon 70 assist in paying for tbs.
Of private ends. Therefore,
SS he positions held D!' the Daily Press is
81 illogical and sound-a penny paper in Il
sa885sil-all town is absolutely npractic lhir
III as Il business enterprise