The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1899-01-23

10 De met Wlln IN all InlS region. ABOUT
three weeks age, a daughter of MIR.
Wakeman's, the heir of not a little of
his ability, went on the stage, and her
! second engagement was with MI.
Herne. Neither she nor Mr.. Garland
is with him now; but that he has other
reformers, or daughters or brothers of
reformers, in his companies, 1 canno
doubt.
1t becomes every year a more costly
business to float an important periodi-
cal. 1 see that Mr.. Harmswarth of the
london Mail and a dozen other publ
cations, disclosed, at the recent annual
meeting Of the shareholders OF his COM
pany, that it had cost 800, coo to intro
duce the new H~armsworth Magazine
and get cut the first four numbers. That
it a pretty good sum-$100, 900; and -four
numbers, even in the swiftest fight of
success, don't carry a periodical so very
far. Yet this is about what any one
must be equal to, it he would undertake
TO found a new monthly or weekly.
People who undertake these ventures
without knowing we'll beforehand what
they require are apt to make the mis-
take of ~supposing hat when they have
figured out, with reasonable c~leVeTneSs,
the cost of producing a single number,
and nave made financial provision for
paying such a sum at the required in
! Tel NdlSs lnIOQSn d CeIIdln l6BlQ, the
provision is ample. Editing 50 much
literature 50 much, and art, typesetting,
printing, paper, binding, distributing,
n so forth, all so much more; this is
a comparatively easy sum. It leaves
out of calculation the cost of getting
your publication known, and that is
perhaps the toughest of all problems.
You can produce a years numbers
Chat is. twelve numbers) of a very
good magazine, in editions of pretty
good size, for $50, 900 or $40, 900. But
there has been as much as the larger
of these sums and probably more, spent
by a single periodical in the course of
three months simply in advertising it
self in other periodicals. Add to this
the cost Of circulars and regular and
special notices, distributed for the most
part through the mail, and see what a
total results as the cost merely CT SELL
ing your production. The effort, a few
years ago, to conjure with a familiar
name n revive a periodical long
since defunct, is said to have cost each
of three or four successive owners a
small fortune. Every penny of the
large expenditure went for naught, and
the attempt had finally to be entirely
abandoned.
Mr.. Andrew Carnegie, in the ardor of
his opposition to expansion and i'm
perialism, is now writing a book on this
subject. 1t will be a work of 200 or 300
pages, and will be brought out about
the middle of February. Mr.. Carnegie's
desire is to make it a complete expo
sition of the views of the anti-eXpan-
sionists, the grounds on which
those views are based. Mr.. Carnegie,
in spite Of his large occupation in
financial and commercial affairs, has
long had quite a pronounced devotion
TO authorship. Besides contributing &C.
casiona!ly to leading periodicals, he has
published three considerable books. the
best known and most Important of
them being "~Triumphant Democracy"
brought out ten or twelve years ago.,
some time after Mr.. Carnegie had
passed 80 Che is now 62). He is a de-
voted member of the Authors CLUB, and
it was to him, as the member whose
zeal best merited the recognition, that
the original "Liber Scriptorum" was
presented. The 'fLiber ScriptOrum" is
u work composed of short cOntribu-
tons from the members of the club.
written especially for it, which was
published some years ago in a luxu-
rious form, in Order to provide money
fitting and furnishing the club
rooms. It served its purpose well.
bringing in all the money the club
needed, and when it was finished the
original manuscripts, all of them au-
thors' autographs in part or in whole.
were carefully mounted and richly
bound. and presented, as 1 have said,
to Mr.. Carnegie.
Charles Battell LOOMS. who has lat
terly become pretty widely known
through his humorous prose sketches
and verses, is about to publish a collec- :
of his poems. under the genially
title of Just Verses" Mr.. !,
is quite as funny a man TO .,
meet as he is to read after. He has a
countepance Of ~portentious gravity; he
laughs and rarely smiles, and the
nearer is left entirely to his own wits
an answer to the question invar-
ably raised by LOOMS talk, whether
speaker himself is conscious of the
homogeneous combination of things
hat his talk presents. The other day
he said to an editor for whom he does
L stated amount of humorous work
Zach week, speaking in a deep, slow g
voice, and to all appearances with the :
'rofoundest gravity: We'll, Mr.. - I r