Evening star. [volume] (Washington, D.C.) 1854-1972, 1899-11-25
ELABORATE PREPARATIONS.
The GOIdenberg stores Ready for the
Holiday Trade

The advent of the holiday season turns
the thoughts of all to the city's shops, and
these establishments are just now taxing
on an ASPECT of wonderful activity. Espe-
cially is this noticeable in the case of the
Goldenberg stores at Nos. 922, 924. 926 and
92S 18th street, and 7o4 and 100 street
northwest, where preparations more elap-
crate than ever before in the history OF
this commercial institution have been made
for an immense season of holiday buying
and selling The agents of this establish
ment have been scattered throughout the
wholesale marts several months past en-
gagged III collecting what is today as fine
and complete q stock of goods a. any de-
partment store in the country carries
The growth Of the Goldenherg house has
been one of marvellous and rapid success,
due to the consideration with which Gus
toners have invariably been treated in re-
gard to both prices and attention. FROM
beginning of but enc store the esta bllsh-
meut now embi aces four buildings on in
street and two On X street-around the cor
ner-all stocked with the best classes cl
goods The secret of this wOnderfuI grow IN
and advancement lies in the policy ana
ability of MIR. Goidenbecg to undersen com
petitors for similar values. The AFFINITY TO
DO This is not involved in a problem. II Is
simple. The Goldenberg dependable store
does a strictly cash business, there pelnS
absolutely no deviation from this RUE. me
capital of the establishment is thus kept in
active operation anu Is never tIEN w IA
outstanding credits. There is still another
factor in the success of this establishment:
it is that whenever Mr.. GoIdenberg mas
been able to make a purchase at reduced
figures he has always given customers the
benefit of this sagacious buying in giving
them the same reduction in retail price
that he Sc cIred in the wholesale ranSac-
ton. The public is given the advantage OF
every buying opportunity that is presented
The interest of the customer, Mr.. Golden
berg declares. and not his own personal
gain, has been the aim ard policy OF the
store The success of the establishment
has attested The truth Of the statement.
The designation of GoldenDergs as The
Dependable Store is continually justified.
1t is a dependable store in fact as well as
in name. A policy has always been in
vogue here to refund money if the goods
are not satisfactory in every respect This
is not an idle promise, but a fact Every
customer is treated with PoIteness ana
courtesy by the thoroughly competent
corps of managers and clerks, and never
has cause for the slightest complaint. This
is dependable store in reality said Mr..
Goldenherg today, and we believe the peo-
pie of Washington know and appreciate
this.
The holiday season finds the Goldenbers
stock larger and more complete n all de-
partments than ever before In the line of
cIoaks. suits. millinery and dress goods the
stock is exceptional in many respects. The
latest styles and fashionable features are
apparent in every garment, every bonnet,
while the reigning shades and qualities are
represented IN the dress CIOthS. Special
stress must be laid upon the housefur-
nishing department, where there Is every
thing needful in the parlOr, dining room.
library. hail or chamber. The show Of
lamps and art in china IS much more el2b-
ornate than ever before. special attention
having been paid to this. There is, too.
a present in the Goldenberg establishment
a stock of distnctively gift goods an ex-
traOrdinary effort having been made to
cure supply of holiday stuff to please
every purchaser. In sterling silver ware
and jeWelry of all sorts in games toys.
dolls. books and all descriptions Of things
suitable for gifts the store abounds. These
goods are to be sold, it Is promised, lower
than any other house can afford to mark
such articles