The daily morning journal and courier. [volume] (New Haven, Conn.) 1894-1907, 1899-02-18

1
ing interest on them for fourteen years,
has now refused further payment and
denies it's obligation alleging a techni-
cal defect in it's own compliance with
the complicated laws of the state. The
matter is being properly cared for.
This item aside, our assets are in a
| thoroughly sound condition.
The Distinctive Position Of the Connect
| lieut. Mutual.
| We desire to call most careful atten-
ton to the particular, and as we be-
lieve, the peculiar value of the Connect
| icut Mutual to it's policy holders and to
the insuring public, and especially to
| those principles and practices which so
widely distinguish it from the great
competitors.
| In the intense struggle between many
of the companies during late years for
pre-eminence in the volume of new bus
mess and premium income and in rap
| idity and magnitude of growth, GER
| tain fundamental facts have been put
aside by the companies themselves and
concealed from the public; false motives
have been appealed to in support of
schemes radically defective in charac-
duced which are destructive in tendency
and vicious in every aspect; entirely
false tests of success have been set up
to justify more than doubtful means,
and the simple ends of real life insu-
rance, and the simple means and tests of
real success have been ignored, de-
MED and condemned. Some of the COM
panies which have resorted to these
things have won great magnitude; but
it has been done by persuading the pub
lie, in the hope of personal profit, to in
vest in schemes many Of which avoid
even the name of life insurance, which
in operation destroy equity and all mu-
tuality between policy holders, and
which have been cunningly devised to
conceal from policy holders the enor-
nous cost at which the competition has
been and is being conducted. Dividends
are postponed for long periods of years
in the certainty that those who do not
continue on through them will not have
the chance to see the effect of a high ex-
pense rate, and in the hope that these
will go out in such numbers that they
will leave enough behind for those who
do continue through to make them
Indifferent to the general high cost.
Against the almost infinite number of
such plans, made to look desirable by
various devices, we ask every man who
has family to protect to carefully note
what is the real purpose. the true mo-
tive, the true methods and the proper
cost of life insurance, and the manner
in which the Connecticut Mutual illus
trates these things in it's business.
The Real Purpose of and True Motive
for Life Insurance.
When a man marries he makes his
wife practically helpless and dependent |
upon himself His children come into |
the world utterly helpless and depend
ent on him. He has created, of his own
free will, helpless and dependent fam
ily They depend on him for protection !
against their need and their helpless |
ness Society looks to him to protect it !
against the helpless dependence which |
he has created. By every obligation |
which can appeal to unselfish affection, |
honor and conscience, he is bound to |
protect his family against the helpless
ness and dependence which he has i'm
posed upon them and to protect society |
against the burden which belongs to him
because he has made it. And this he |
does, ordinarily, by his own productive
labor. While he lives he works and
earns, and his earning supplies the
family's need and is their protection in
their helplessness and dependence.
But his life is not certain for an hour.
His family are under the constant risk
of losing it and all it does for them,
and of being left still helpless, still de-
pendent, with the protection gone. 1t is
this continued risk which he has put
upon them; it is this unprotected help
less dependence to which he has ex-
posed them; it is against this which he
is therefore bound to protect them. He
is bound to provide at once and to have
always ready sufficient substitute for
his earnings after he is gone.
There is but one possible way to do all
this. Thrift and saving alone cannot
do it. If he lives long enough and
saves, he may after many years have
enough for the purpose. But that is as
as his living to earn the daily
bread. The fanily's risk is now, every
day The effect of saving and laying
aside in ordinary ways is far off in the
future. The family needs in
slant and constant and full protection
against an instant and constant risk.
They can have it in but just one way;
The man must take of his savings a suf-
fcient amount and use it as a life insu-
rance premium. His small annual saw
ing so used will provide instantly and
the protection they need, and
which he can furnish in no other way.
Therefore is he bound to use life insu-
'ance for their protection. That is the {
of it; that is the one thing it I
IAN do that nothing else can. There is
his only true motive in it; an obligation I
which has no alternative except the de- I
hal of duty to those he has made help !;
ess.
To the perfect accomplishment of this {
simple, single purpose and result should
very incident of the business be ad-
usted It's every dealing with the hus-
,and and father should be informed and {
inspired by the high motive which moves ,
lin to invoke it's indispensable aid for :
he instant and effective protection of !
hose whom he must but cannot other :
wise protect.
If it is his clear duty to use life insur-
lnce, then it is the clear duty of these
Who administer it to make that use as ,
ffoofiva r,OscihJo fo itc fr,,o IN |