Belding banner. (Belding, Mich.) 1889-1918, 1899-08-17
KNEW JUST The THING.
VERY LATEST IN SLICK ADvER-
Using SCHEMES.
The Sufferer Is Approached So smooth
~ As To Fall an Easy VIC
tim To the Agents.
WiIes.

"You see that woman over there,
said a foorwalker in a department
store. well. she's the latest form OF
patent medicine advertising"
The woman was well dressed. She
was walking through the store In the
manner of the shopper who has not
made up her mind whether TO buy
anything or not.
"Just follow her and watch the way
she does business" said the floor
walker. and the reporter promptly
went on the woman's trail.
For some time the chase was devoid
OF incident. Finally, the woman saw
In the crowd of shoppers, before bar
gain counter, another woman who had
SO severe coughing lit that she was
forced to sit down to rest. Hardly
had she done so before the woman
whom the reporter was pursuing walk
ed over to her.
you seem to have quite bad
cough" she began in tone OF SYM
patty. "Do you know" she went on.
II had just such cough. and the mo-
ment YOU began ii struck my ears at
once and made me think OF my own
experience. | always have felt so much
sympathy for any one with a cough
like that
The sufferer was much impressed by
the others sympathy, so much so that
she became rather confidential.
81 had pneumonia some time ago,
she explained. land it left me with this
worry about it; but | do wish | could
get over it. It's so annoying. and be-
sides it tires me out so quickly"
We'll" she said, 1--WE come to the
conclusion YOU can't depend on doctors
with such cough as that. They told
me just exactly what they told you,
and just determined TO cure myself"
How did YOU do it," asked the suf-
ferer
"Well some one recommended to me
Bank Cough-Not. and It's just won
derful. Why don't you try IL? Two bot
ties cured my cough. Now | come to
think of it. | bought them here too"
The sufferer began TO cough again at
this iuncture. with the result that the
sympathetic woman's agitation be-
came marked.
"Oh, YOU poor thing! | do feel SO
sorry for YOU" were her comments as
the other cOughed on. I'm sure it
would stop if you took that remedy"
do YOU know. l think I'll try it,"
said the woman with the cough. slow
ly recovering her breath. I've seen II
advertised some. but SO many of those
things are absolutely worthless and
people are just deceived by them. But
this must have done you good. can
see that by the trouble you took in
coming up TO recommend 1t to me-
The drug department was near the
spot where they were talking.
Come with me, you poor thing"
said the sympathetic woman, land I'll
show you just what to get"
When the sufferer had purchased the
bottle of Blanks Cough-Not the other
left her with a sweet little bow, but
with her face already resembling the
cold business-llke expression II wor
before the interview.
There aren't very many OF them"
explained the floorwalker who had
come up after the purchase had been
made Sometime I've caught two or
three working in a store, but they have
TO be pretty careful or people would
catch on. OF course they generally
get their victims to purchase the rem
edy right here In the store and for this
reason we generally let them alone il
they work quietly and inoffensively
They're all adopts in their game, with
a good knowledge of human nature.
They don't often fail to catch a person
In their net, and lot OF those who
have fallen victims to them could hard
ly be made to believe that they had
met an advertising agent"