Shenandoah herald. [volume] (Woodstock, Va.) 1865-1974, 1898-10-14
YOUR LOCAL PAPER.
HAVE you ANY IDEA OF WHAT 1T HAS
DONE FOR your

And, ms to Whnt bou misht 10 In
Return, Have You Ever Given That
Passing ThOughts-An Editors
Interesting Review OF the Subject.
The paper has done 90 things for you
and is only anxious TO do 90 more.
1t told your friends when your par
ents were married.
1t announced to the world when you
were born.
1t recorded the great events Of your
childhood, when you were lost as D
wandering baby, when you bad the
measles and scarlet fever, when you fel.
into the washtub and nearly drowned,
when you fell from the cherry tree and
broke your collar bone, when you first
started to school and when you earned
your first prize.
Later on it told how you had COM
pleted the studies Of the district school
and how eloquently you recited your
graduating Grafton.
1t told of your entering high school or
academy. 1t told of your contests in
baseball and tennis 1t told Of your de-
parture for college or your first venture
in business
1t told Of your various visits back 70
the old home neighborhood, and it al
ways wished you well in your greatest
undertakings
1t limited modestly about the first
time you went a counting and gave
timely warning TO "her folks" that the
neighbors knew that matters were grow
ing interesting over their way.
1t announced the time Of your expect
ed wedding, and it published the notice
of the marriage license and gave you a
nice puff concerning the wedding cere-
mony
1t told Of your exteEded honeymoon
tour and of your settling down to house
keeping.
When you were sick, the home paper
week by week informed your more dis
tant neighbors Of your lapses and inn
provements.
IL tD4tA hDDub gOtA AReN Wv NH' 49,
to her recovery. 1t told how your horse
had been stolen and led to the arrest Of
the thief
When you were getting dull and tired
through the monotony Of your labor,
the paper urged that the people get up
a celebration. and you were named as
one Of suitable committee on arrange.
ments. And when it was all over it
gave you just praise for the success Of
the undertaking.
In numerous ways the paper has
helped to put your name before the peo-
pie. And you would never have had
your lucrative Office or your honorable
recognition from the community but for
the kind aid Of the local printer.
If you are a member Of a Sunday
school or society Of any sort. that same
paper publishes your announcements
and the various proceedings Of your
meetings.
1t tells the people much which you
would like 20 have known, but which
modesty or necessity prevents you from
telling.
If you and all your folks have been
prosperous and fortunate in your affairs
the paper has boosted you all the way.
If you have had misfortune, the paper
asked for sympathy in your behalf
Thus the paper has rejoiced when you
rejoiced and wept when you wept II
you are a good and enterprising citizen,
the paper will always be your friend
and will back you in your enterprises
and will help to find your business
friends.
1t tells you where 70 buy and where
to sell. 1t tells Of rogues % be avoided.
1t tells you of current prices and pre-
vents you from being cheated and swim
died in 100 ways.
Finally, when you die, the paper will
publish your obituary and will cover
over your faults and will recite the
story Of your good deeds.
All these things the local editor viii
cause his paper to do, but no one else
in the world will do them or can do
them for you even for love or money.
The outside paper Is stranger % your
little world and is not at all interested
in its Improvements Yet your local pa
per does all this free Of cost 70 you, II
you are willing 10 receive IL that way
However, for your sake, we hope You
are too generous to accept 50 many I'M
requited favors and that you are willing
to reciprocate the same
Help the editor BE his friend, and he
will prove his friendship to you.
Subscribe for his paper and pay for
it regularly in advance and get your
neighbors to do the same.
Send him the news or occasionally
watermelon or a peck Of peaches.
Invite him to your picnics and fam
lily dinners. so that he can eat a square
meal occasionally.
Don't call the ticket you give him TO
the church concert a deadhead- he
can't buy tickets from everybody to
everything. but he will say kind words
of your performances and thus lead 9TH
ers to buy your tickets.
If you have anything 70 buy or sell,
let the paper assist you to find custom
ers. Advertising that really pays the
printer benefits both advertisers and
readers
Ii you have any job printing to do,
don't take it to an outside Office, but
give your newspaper the first chance.
Give the editor pointer occasionally
or write him sensible short articles and
don't get mad # he fails 10 see every
thing your way. When he does say
good thing, tell him so.
In short, remember the golden rule
and don't forget the editor Of your local
paper -Richmond lind. Enterprise
Severe Thnmp.
N,aI he