The Roanoke times. (Roanoke, Va.) 1897-1977, 1898-01-04


Any questions you'd TO ask, do SO; might help YOU
he following is from "The Inland Printer" the leading
printers journal of the country:
Down in Roanoke Virginia there one of the largest
printing establishments in the South and one of the most
progressive and uptodate in the business anywhere The
stone Printing and Manufacturing Company Mr. Edw. L.
Stone the head of the company and the from whom
emanaes the majority of the advertising IDEAS writes ne
as follows about his advertising:
Il believe advertising necessary the conduct
OF printing establishment is the printing press The
kind of advertising, the employed the point that
needs the consideration
The writer has always in certain amount of news
advertising and has inches across double at the
top or the column next to local reading position
morning daily for the past eight years changed g
t'rl, weckthe advertisement being up our lob
department. nobby style, stcreoypcd plate sent to the
newspaper We thus attend to display have
all the late style type borders, etc. and find method
encourages the systematic changing Of the advertisements
OF the first thing is have something advertise
Advertising will be beneficial any length of time if the
Claims anc representations advertised.
we claim to be the largest and best equipped printing
IRE reay no letter e7pped All Of machinery modcrn-our
appliances oborsavng We have lots of type other
facilities necessary quick wor-and we tell our friends nd
nclnics) about them
1t is of necessary that the quality printing be
right and our prices right, and our promises kept
We nclosc little advertising slip each send out
and in each package deliver.
We mention price newspaper advertising and
seldom IN slip Advertising Our experience that
good job of printing he a-hc does not
ask what it cost We for example, suppose
programme is gotten out for public entertainment and
programme is commented upon. On all sides will hear:
stone that's nice programme you printed Flower
Show When some other entertainment given they
remember that printed the other programme,
Then we take of the
We pay especial attention our proofreading-and its
winning card with schools colleges universities lawyers etc
And we tell the people about it,
Our city has population about OOO-ve employ abo1t
sixtyve people, occupy three oors by feet well lighted
and heated, fitted with gas light ga; and electric
power and electric bells dumb and speaking tubes to all
departments Our people have metropolitan printing office ut
their doors.
And we tell them about it,
We recently undertook complete weeks an edition
ability to do friend who had of our Quick
work i'll the shape Of law briefs told customer if we said we
would do it, they could being done We had them
begging for time.
And we told the public about it.
We cndeavor not promise than can perormbut
after promise it, leave unturned to keen orr
promise We telegraph for paper by express: we work
at nigta night be- put the job presses or SIX if
necessary
And then we tell the people about it.
We keep quite lot of samples of printed work. with
CIRCULAR price list always ready for answering inquiries We send
out large calendar first year. and calendars on boc
each month.
I'VE uerer let up
I'VE rule courtcousy and fully
quotation is asked thing, and suggest something
better perhaps cccnomlca, we do so.
We 81 talk about" competitor. We blow own
horn, and find it keeps us busy
Il have tried your questions hope
satisfactorily.
Il might add chat have charge of the business
practical PRIMER write all the advertisements; keep i'll touch