The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1898-03-03
Southern Kansas Business Men.

A good line is this: Tempting wares
at tempting prices
All merchants break all records" too
often for the credulity of a rather brainy
public.
J. NJ. Murphey of Newton chronicles the
arrival of Spring by advertising tornado
| insurance.
1t is a curious thing that the public IS
not disposed TO read an advertisement
which has been inserted free.
G. r. FolIett & Co, of Newton. say:
| I'VE have hardware catalogues here as
big as Webster's Unabridged dictionary"
A. Barnum & Co., of Newton, say: I'VE
want your cash" The phrase is too alb
rupt. It sounds too much like a high
wayman.
Bretch Brothers of Newton use an IN
| commonly good line: I'VE would rather
please you a a loss, than disappoint you
at a profit"
The Postoffice book store at Newton
says; We don't charge high prices for
high grade goods-just enough to satisfy
you it is not trash we sell"
Some statesmen after having sold piece
/ of goods, can. by their manner, make the
| customer feel proud, while other sales
men fill the customer with a vague sus-
picion that he has been cheated.
! This line would be very valuable if ev-
/ erybody did as the advertisement says:
| NO matter what merits other stores pos
sess, everybody acknowledges that we
sell the best goods at the lowest prices"
| Occasionally it pays to relate in detail
some business transaction. II is very con-
vincing at all times. Mr.. Graybil of New
ton, uses the idea in this way: "a man
ufacturer's blunder. About ten days ago
we We're dumfounded by receiving 3s5 pairs
of shoes which we had never ordered.
Upon inquiry we received the following
letter: Dear Sir: we note yours Of the
18th regarding 3s6 pairs Of shoes and will
say that We discovered this terrible blum
der before this This has been a serious
mistake on the part of the foreman Of
our cutting department. who in some
manner got your order mixed with that
Of J. ". Gargfield OF Newton, Massa-
chusetts Most OF those goods have your
name stamped on them. which Will make
II difficult TO dispose OF them to any one
else, and for this reason would rather
sell them 10 you At a sacrifice than 10
have them returned. and we are willing
that you should keep them at "A - per
cent discount Kindly wire Us At once. Il
YOU can use them We have wired them
that we would accept their offer and viii
place these goods on sale az once az Just
20 per cent less than the selling price"
Charles 2. Jones in Printers Ink: As
a rule 1 don't believe in circulars for the
Use OF q retail general store OF any size.
IN seeking customers from the generals
public when = man can buy space IN 2
newspaper that reaches the people whose
patronage he may desire. be is very fool /
ish 20 waste his money IL circulars for /
general distribution There are some rare
instances. however. where the circular 4
does good. Once 81 q great Whne 7 get 4
hold of a circular which believe would 4
DO good under certain circumstance. with /
certain classes u trade I have before ne {
q large circular gotten up b. Mechanics. 4
% Newton. Kansas. l. IS novelty IN So
self Tor several reasons K = printed n 4
TWO coI0rs, ard talks business from q +
certain standpoint. much better thar any
similar circular which I have seen IN
Ter z tine. one cf the Novelties about trs5s
circular IS the fact tEzt in several piaces
on il where an illustration could rot d 4
tsed q the Zoo1s. a sample a the cloth /
e pinned One q fAs items. fo- instance.
states that NJ &cMaEus has twenty
pieces o. double fold novelty cotton dress
goods. regular I5c- value ;nzt durlrg this
special sale zll bs so7T a. ~ ce-ts
yard Below THIS discretion ara he
words IKE sample with hard p8.att-v
- 4 sample % goods about tao facaes
square. which - ?inred IA 2 space lsft Z
bank for that purpose II anoths- par (
= the circular = a. item q b.eache8 !
muslin SPECIAL sale price esngs per gard. ;
are a. sample. and TIE sample - plznea
-1ehs next 20 she ifgEa- Ctrc4zizT-zlnx Ike Z
MS n OFT q tie ordinary. ard 60 zsoi ! {