The Roanoke times. (Roanoke, Va.) 1897-1977, 1898-01-29

The following from "he Inland Printer" the leading
printers journal of the country:
Down in Roanoke Virginia there is one of the largest
printing establishments in the South and of the
progressive and uptodae in the business anywhere The
Stone Printing and Manufacturing Company Mr. Edw L.
Stone the head of the company and the from whom
emanaes the majority of the advertising ideas writes ne
rs follows about his advertising
Il believe advertising be almost necessary
of printing establishment as is the printing press itself The
KIND OF advertising, the method employed is the point that
needs the most consideration
The writer has always believed amount of news
paper advertising, and has carried inches
top of the column next to local reading NATTER position
our morning daily for the past eight years This changed re
arJ every wcek-te advertisement being up job
department. in nobby STYLE stereoypcd and the plate
newspaper We thus attend display the use of
all the late style type borders, ETC., find method
encourages the systematic changing advertisement
vi course, the first thing to have something advertise
Advertising will not be beneficial for any length the
'"ms and representations advertised.
We claim to be the largest best equipped printing Office
" the Staewlth possibly two exceptons they be larger
realty no better equipped All machinery modern-our
appliances aborsavng etc We have lots type other
facilities necessary for quick wor-and our friends (nd
eicmies) about them
1t is of necessary quality our printing be
right and our prices right and promises kept
We nclosc little advertising slip letter we send out
nid in eaci package deliver
We never mention price in newspaper Advertising
cio III our slip ADVERTISING Our that when
sees good job of printing he remembers who did he does
ASK What it cost We for example, suppose handsome
programme is gotten for public entertainments and the
programme is commented upon. On all sides will hear
stone that's nice programme you printed for the Flower
SHOW When some other entertainment is to be given they
remember that printed the other programme to us
Then take of the
We especial attention to our proofreadno-and ~
winning card with Schools colleges universities lawyers etc
And we tell the people about it.
Our city has population of about OOOwe employ aboa
sxyvc people, occupy three floors by feet well lighted
and heated fitted with and electric light gas
power, and electric bells dumb walters speaking tubes to all
departments. Our people have metropolitan printing office ~
their doors.
And we tell them about it,
We recently undertook to complete an edition
of 10000 copies OF 1SOge catalogue Our doubted
ability do friend who some of our Quick
work III the shape of law briefs told the customer we said Me-
would do it, they could being done We had hel
begging as for time
And we told the public about it.
We cndeavor not to promise than perform-but
after promise it, leave keep orr
promise We telegraph for paper by express; we work
at nghtl night be- put the job presses SIX
necessary.
And then we tell the people about it.
We keep quite lot Of samples of printed work with
circular price list always ready for answering inquiries
large calendar first of the year. on botte
each month
We "let up
We make it rule to all letters courteously fully
IF quotation is asked thing and suggest something
better, or perhaps economical, we do So
We g talk about competitor. We blow our own
horn and fnd it keeps busy.
Il have tried your questions and hope
satisfactorily.
practical printer write all the advertisements keep in touch
with almost job suggesting the change of line here
there believe giving force good tools work with have
tried the head of departments who take
do So 1,or road, IF thn His,