The Roanoke times. (Roanoke, Va.) 1897-1977, 1898-02-13


The following from " The Inland Printer" the leading
printers journal of the country:
Down in Roanoke, Virginia. there of the largest
printing establishments in the South, and of the
progressive and up-todate in the anywhere The
Stone Printing and Manufacturing Company. MI Edw. L.
Stone the head of the company, and the from whom
the majority of the advertising ideas writes ne
as follows about his advertising:
believe advertising be necessary the conduct
{" printing establishment the printing press itself The
Kind Of advertising, the method employed is the point
needs the most consideration.
The writer has always believed certain amount of news
aTer advertising, and has carried inches double
top c the column, local reading NATTER position
morning daily for the past eight years This is changed rcgl
ary every weekthe advertisement being up it job
department. i'll nobby STYLE creoyped and the plate
newspaper We thus attend to display, have the
all The late style type, borders, etc. and find that this method
the systematic changing of the
OF course the first thing to have something advertise
Advertising will be beneficial any length of time if the
claims and representations advertised
We claim be the largest and best equipped printing office
III the Sae-wit possibly exceptions: they may larger
realty better equppd All machinery modcrn-our
appliances aborsavng, We have lots type other
facilities for quick wornd tell friends (and
cicmcs) them
1t is Of course, necessary quality of our printing be
right, and our prices right. and promises kept
We nclose little advertising slip in each letter
and in each package deliver.
seldom in slip Advertising Our experience is
secs good job of printing he remembers who dit he
ask what cost We mean, for example suppose handsome
gotten for public entertainments the
programme is commented upon. On all sides will
stone that's nice Programme printed for the Flower
Show. When other to be given they
remember that printed the other programme,
Then we take of the
We pay especial attention proorcadmg-and it,
winning card with schools colleges universities lawyers ETC.
And we tell the people about it,
Our city has population of about 22,000we employ
sxyvc people, occupy three floors by feet lighted
and heated fitted with gas and electric light gas electric
power, and electric bells dumb walters speaking
their doors
And W. tell tEen'a!out it,
We recent undertook complete in an edition
Of 10000 copies 1S0gc catalogue Our customer doubted
work, i'll the shape of law briefs told we said w,
would do it. they could it being done We had
begging for time
And we told the public about it.
We cndcavor to promise than pcrfcrn-bu
after we promise IT. we leave stone unturned keep
promise. We telegraph for paper express;
nghal night may be; put the job presses six
Necessary.
And then we tell the people about it.
We keep quite a samples OF our printed work with
circular price list always ready answering inquiries send
our large calendar first Of the year. and calendars bottcrs
each month
We let up"
make it rule to answer all letters courteously and fully
II quotation asked thing and suggest something
better, perhaps Inc economical, do
We "talk about" competitor. We blow
horn, and find it keeps busy.
have tried to questions and hope have done
satisfactorily.
might add that [ active charge of the business am
practical printer write all the advertisements; keep
with almost job suggesting the change of line here
there believe in giving force good tools work with have