The Caucasian. (Clinton, N.C.) 188?-1913, 1898-03-17
SEMI. CeNkTENiAL CELEBRATION

senl.ceNhTEMiAL cELEBRATi0N y
Z the J. q. Aver Company ~ Lowell. v
Ms-.-rhs HONS Of BsrsapsriIIa- No .
liable q altering and Ts ptiug Banquet
The J. c. Aver Company, manu- I
acturels OF Aver oarsaparilla, re- r
emily celebrated the 10Th year Of its
,xistence. n
1t was ostensibly gathering OF ev-
.ry one con ected with the }. G. Aver
Company, from its treasurer down to
the humblest employee, all eonpan-
ions in mirth fox one long and oyful
evening, and its object was two fold
to observe the fiftieth anniversary
of the celebrated Arm and to further
the interests Of industry's greatest
cooperation, by the drawing
together as friends all the employ
ees OF the compe ny's great plant.
The event was the happy thought.
successfully carried out, of Alfred
f. Rose, the br Amy manager and |
treasurer OF the Aver company, and
its impress upon those participated
in it's unbounded pleasures will glow
across memory's horizon when con-
temporary events have gone In the
mists Of years to the aforementioned
past.
The J. G. Aver Company was foun-
ded by DR.. j. c. Aver, whose por-
trait appears elsewhere. He was a
poor boy, depending in large meas
ure upon his own forts for his edu-
cation. 1t was in 1888 that he en-
cred the apothecary store in Lowell
where he gain the first insight into
his future work as a practical and
analytical chemist. Later he stud
led medicine, and after purchasing a
drug store, put upon the market
CHERRY PICTORIAL" This was fol-
lowed by the "Pills, '"Sarsaparilla, y
"Ague Cure and Hair Vigor.
The rise and growth of the bust
ness is we'll known to all; suffice it to
say that DIR. Ayers maxim was; Gun
dertake what you can accomplish
and G ,omplish what yt undertake."
| The great establishment is worthy
q visit. The Office room alone con-
tains 7 800 square feet, or a greater
floor surface than many an entire
city lot. 1t is magnifcently equipped
for conducting all branches Of the
busin ess, whose ramificatlons extend
to almost every foreign country. The
work of manufacturing, bottling,
wrapping and shipping these five
medicines, with the business and ad
vertising departments connected
with them, occupy two large build
, ings, with an aggregate floor surface
Of $4,000 square feet, or nearly two
acres.
In the whole establishment there
are from three to four hundred EN-
ployees. 1t is worthy OF note tina
| many of these have been in the EN-
: ploy of the concern during almos
their whole lives. The aggregat
: length Of service of three men wiz
g recently occupied positions In tn
e establishment amounted to one hun
y y dred years, and many Of them hav
I. been twenty years or more in the ser
vice of the company.
J. OF course, in q business of this ma
: ture, no uncomfortable attention
i must be given to the advertising de
! partment. DR.. Aver always believes
; in the value of "printer's ink" an
;, used it vigorously and Effectively.
department of the great Office is de
|. voted to newspaper advertising, un
n der the management Of l.. E. Pullen
e Contracts are now running with neal
d ly eight thousand papers and maya
r zines, and the number will shortl
y be increased to about ten Thousand
A very elaborate system is observed
- which detects a wrong insertion i
"a any one of these multitudinous pa
% pers.
d DR.. Aver, the founder of this bus
ness, died about nineteen years az.
e His brother, Frederick Aver, ha
It long been associated with him, br
'a soon after his death the firm We
:, changed into q corporation and til
a. responsibility was somewhat divided
, OF late, A. s. Covel has been the r.
II sponsible and executive head OF tt
le establishment. BE, however, ha
Of cnerous duties as treasurer Of tt
= fremont and Stuff DIX mills, and
has become necessary to seek othe
:, leadership. The proprietors of th
!. concern cast about for a man cap,
ID BILE of not only conducting the gre,
20 business already esta blished, but {
3 pushing it to even greater success
1t The field was carefully studied, an
u arrangements finally made with A
II fred E. Rose, who had made his rel
= =. utation as manager of the famoI
!. N. o." and later as the advertiser
e manager of Scott & Bovine, the pr
prietors of SCOTS Emulsion. NJ
Rose, as might be expected, serve
an early apprenticeship as a newsp
Is per man, and combines remarkab
t. executive ability with courteous cas-
=, of manner, which make friends an
r accomplish results without friction
r Mr.. Rose had never been really "met
le by his employs until last night. 3
y charmed all by his fraternal, unco,
If ventional manner and his remarl
D. left no uncertainty as to the bri
Q. liancy of mind which has placed hin
le while yet young man, among tt
le country's prominent men.
B. Over four hundred people attende
70 the banquet, . very tempting men
was served while the orchestra rem,
cred agreeable music.
At the close of supper, each lad
was presented with q dainty sow,
IS mir, while, in the completeness 4,
q their hospitality, the company thr
% Mr.. Roses genial secretary, Geore
Al +. Wocdley, Jr., furnished each r
a porter with a finely written but mo,
" estly brief account of the affair
E order that their labors might
n lightened.
70 The sooner you begin to fight tt
is fire, the more easily it may be extll
j. guished. The sooner you begin tai
a ing Ayers Sarsaparilla for your bloot
- disease, the easier will be the cure. l
- both cases, delay is dangerous, if n,
~ fatal. Be aure Won get AYer,s and q