Arizona republican., 1898-01-26
ADVERTISING PLANNED.
The Chamber of Commerce Holds, an
 Interesting Meeting.

I commerce met and transacted consid- erable business. The most import ant feature of the meeting was the
 presentation by Professor w. K Moorehead of a plan of advertising
 He proposed to white illustrated ar ticles upon the various industries and | localities about Phoenix and have these appear in some 300 or more of ] the eastern, southern and northern ] papers, especially in the Sunday is-
 sues. The articles would be written l n running, descriptive style, full of insormation and would set forth all Nne advantages of this region. Men Wouid read them with interest. They wQuld be far more effective than paid adNe eru-sements. People had no faith in aHveItisements of communities, for they saye,led of "booms."
 The meNbers were entirely in sym pathy Vltn he movement. It would not only cos them very little com parable Win tA results accomplished, but it would bri \g Phoenix before the outside word syS \ematically and per sistently. The mel kbers knew that the few articles which Mad appeared from time to time, specially that one by Hon. Whitelaw Rid, hAad done a wor d of good. They wAre wiNkling to accept Professor Mooreheadis proposition provided the necessary fd Ads to give the plan trial coulL be se~kured. The chairman, Mir. Barkley said Nhat they had many schemes offered, Aome of which involved the outlay of large sums, but he thought this waA the best and most practical. MT. Gold water said he was in favor of ra-is- ing $500 or $500 and giving the gen tlsman authority to go ahead &nd get up the matter.
 The members said that the buA1ne2 men of Phoenix and neighborS
 ought to raise the fund and have
 articles appear The secretary suE- gested that the series of descriptive articles upon the fruit, mining, farm ing, stock and other businesses and upon the points of interes. and the re- zion as health resort, would, in his opinion, bring to the chamber a large correspondence. He said that the literature on hand might have to be increased, but that this literature would have far more effect when sent out in answer to inquiries rega ding Phoenix and it's opportunities than if mailed promiscuously
 Dr. Stroud said that he had often had in mind just such a plan. The larger illustrated papers and the pa pers in towns of 10000 people or more reached the very class of people we wanted to get here He thought that as good and reasonable a prop osition as had been made should. be accepted.
 The professor submitted number of letters from publishers, institutions and individuals as to his literary work east. He said that he wanted to make this "write-up" a success, and would take personal pride in putting 1t through. He did not care for much remuneration and would only expect a good sum at the conclusion of his labors, if the community was entirely satisfied with the advertising. His expenses would be considers ble,. for he would have to buy many photo graphs, have many taken, hire horse and buggy to visit the various or chards and ranches and employ a stenographer. His labors would be arduous, for he would have to pre- pare and send out 5000 pages of man. uscript during the next six months He knew how attractive, bright arti- cles on the southwest would be read and believed east There was grea. ignorance regarding Arizona, and these articles would in a large meas ure overcome 1t. He would begin with Maine and run through the chief pa pers of the country There never was a more systematic scheme carried out even in California, and he thought that the people of this region would be surprised at the results of his eff forts. There were forty-eight differ ent subjects which he had already noted and many others would occur as he got acquainted with the sur rounding country. He thought that if Phoenix could not raise $500 to give the plan trial she was indeed in a hard way. He had talked with a number of gentlemen over the city and they all endorsed the plan- Ha thanked the gentlemen of the board for their attention.