The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1898-10-23
Southern Kansas Business Men

Printers Ink: Advertising will help auy
business. but II brings new customers
! and necessitates new methods. An unwil-
I lingness 20 make and meet the changes
/ needed = what frequently makes the re-
suit OF advertising such total failure as
[ is sometimes observed.
\ There Is one thing that viii always
: prove an invaluable a!d 20 any ne~ ar
I ticle. and that is the desire for change.
and the inherent tendency toward novel;
I ~ in human nature. This peculiar quail
\ ity can always be counted on as an ally.
+ ana Is the hope OF every advertiser who
sets out % win the market. The pubic
+ IS always willing TO look and 70 hear
! Il has been said thar "the right kind
OF people read the right kind % news
! paper-oDe th@s prints the clean ard
truthful news Of tho world. the country
ana the city" II might be added that
the people who read uewspap ers % that
sort know the news when they see b..
whether they see % ira cable dispatch
or ln an advertisement
II IS said that the Pabst Brewing com
psny has set aside an appropriation o,
yloe 90 for use ia daily and country news
papers during th- next year. II IS under.
stood that the large metropolitan dailiss,
especially ga those ci,irs where there .
At par tlfltIsA etfif fltt Ntt NV y
used The magazine advertising % this
company vii be materially decreased,
10 b. said
A Detroit merchant saws % MS asvertis-
iur. We make a point % catching fhs
eye ~ timely sentiment. sometimes sag-
INK q word FOR an organization II n =
90 meet Or parsce n tas city Evsry al
vertisernsnt ought 20 have nsvsy time
lin~sa stther infrtn=ically ~ in relation -
external events Brery merchant should
nave the nose for ueNa a. vel as ths
nose FOR advertising
The chicago Dry Goods Reporter says
mat "ta- most rg0ceasful advertising -
that which s written and displayed n
way So attract and hold TIE attention. -
women Prubab.y. ~ the same time ths
uHl,ous made b. ADVERTISING ascl . gnfs-
Iy machine spec. ally az tobacco show
.nat mea wiz read sdVerfls su7Hnfs aH
r4ick a. women q fbs sfsrft srrasnfs
b. mace s8rieesf.y readable
sermon from Jsna Wanuzuaaksr- To
charge AKh prices W193 be aiu1e~r-~
and taa store could rpt have EfpNr %
bI4n6erlng poary. ftrst. s9oes - -
egenfrd ugon-ans sFFTJ "a .rs-sii5 wit
te-. here "a 90 20 taken - a Easfanfss.
Tnsu. fsn prices far tss goods Fgf-
th~r. - rrsn4 r~ady % tTals back ths
money 200 ag@ud u for any rssaofi-Ss
mad a.ru3sf as.1 % Yer ever vhin~-ye4
.H BE- $50 zo-tef TIE Cd sore Esfs
5ss.-r zs1 sas.er-
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