The Roanoke times. (Roanoke, Va.) 1897-1977, 1898-01-28

The following is from "The Inland Printer" the leading
printers journal of the country:
down in Roanoke Virginia there is one of the largest
printing establishments in the South and one of the most
progressive and upodate in the business anywhere The
Stone Printing and Manufacturing Company. Mr. Edw. L.
Stone the head of the company and the from whom
emanaes the majority of the advertising IDEAS writes me
as follows about his advertising:
Il believe advertising almost necessary in the conduct
Of printing establishment the printing press
KIND OF advertising the method employed is the point
needs the most consideration.
The writer has always believed in of news
paper Advertising and has carried inches double at the
Top of the column next to local reading NATTER position
our morning daily for the past eight This changed regu
ary, every wcclthe advertisement being up our io!
department. in noby style stcreoypcd and the plate
newspaper We thus attend to display Of
II the late style type borde ETC., and find that this method
conraScs the systematic changing of the advertisement
OF course, the first thing to have something advertise
Advertising will not be beneficial for any length of time
'alms and representations not advertised
We claim to be the largest best equipped printing Office
" Tie nae-wlth possibly two exccptons they be larger M
IRE 'eady no better equipped All of machinery
pplanccs atorsaving etc We have lots of type
cies necessary for quick wor-and tell and
ncnics) about them.
1t is of necessary that the quality printing be
right, and our prices right and promises kept.
We nclosc little advertising slip each letter we send out
AID in elcn package deliver
We mention price newspaper adversing and
q
secs good job of printing he remembers oho did the
ask What it cost We for example, suppose handsome
programme gotten out for public entertainments the
programme is commented upon On all sides will hear:
Stone that's nice you printed the Flower
Show When some other entertainment is to be given they
remember that printed the other programme and
Then take O the rest.
We pay especial attention proofreadng- its
winning card with Schools colleges universities lawyers etc
And we tell the people about it.
Our city has population of about 22Oo0we employ aboa
sxfv people, occupy three floors by feet well lighted
and heated fitted with gas and electric
power and electric bells dumb walters speaking to all
departments Our people have metropolitan printing al
their doors
And tell them
We recently undertook complete in two weeks an edition
of 10000 copies Of 1S0pagc catalogue customer doubted
ability do friend some of our quick
work i'll the shape Of law briefs told the we said we
would do it, they it being done We had them
begging for time.
And we told the public about it.
We cndeavor not to promise than perform-but
after promise it, leave keep orr
promise We telegraph for paper by EXPRESS work
at nght-al night, may be- put the job presses or six
necessary.
And then tell the people about it.
We keep quite lot Of samples of printed work. with
circular price list always ready answering inquiries We send
out large calendar first Of the year, boters
each month.
We e let up"
We make it rule all coureouy and fully
IF quotation asked thing and suggest something
better, OF perhaps economical, do SO.
We never 4" talk about" competitor We blow
horn, and iEd it keeps busy
your questions and hope have done
so satisfactorily.
might add Charge of the business am
practical printer; write all the advertisements keep touch
with almost every job suggesting the change line
there believe giving force good with have
rd at