davidaulloa/AmericanStories huggingface dataset:
Lexington gazette. [volume] (Lexington, Va.) 1871-1962, 1898-05-04
HE VISITED HIS OLD HOME.

"Hello, Jiml Where have you beer
lately?" shouted broker the othe,
evening to portly, fnely-dressed man
in the corridor of the Fifth Avenue
Hotel. The gentleman stopped, SHOOK
hands with his friend, and replied;
tive been home to see my old father
for the first time in sixteen years, and
l tell you, old man, I wouldn't have
missed that visit for my whole for.
tune"
"Kind of good to see your boyhood
homo eh!"
"You bet. Sit down. I was just
thinking about the old folks, and !
feel laxative. II you have a few NOM
ents to spare. sit down. light q cigar.
and listen to the story Of rich man
who had almost forgotten bis father
and mother"
They sat down, and the man told
his story; allow came to visit my old
home happened in curious way. Six
weeks ago I went down to Fire Island
fishing. I had lunch put up for me.
and you can imagine my establishment
when I opened up the hamper to find
a package of crackers wrapped up in a
piece OF the patent inside country
@eelly published at my home in Wis
consin. I read every word Of it,adver-
tisements and all. There was George
Kellogg, who was schoolmate Of
mine, advertising hams and salt pork,
another boy was postmaster. BY
George! it made me homesick, and I
determined then and there to 60 home,
and go home I did,
"In the first place Unjust tell you how
came to New York. I had o tiff
with my father and left home. I fin
ally turned up in New York, with only
dollar in my pocket. got a job rum
ming freight elevator in the very
house in which I am now partner. My
haste to get rich drove the thought Of
my parents from me, and when I did
think Of Them the hard words that my
father last spoke to me ranked in
my boeom. Well, I went home. l
tell you, John, the train seemed to creep
I was actually worse than schoolboy
going home on q vacation. At last We
neared the town. Familiar sights met
my eyes,aud upon my word they filled
with tears. There was Bill Lyman's
red barn, just tho same; but, great
Scott what wero all the other housesi
We rode nearly mile before we came
to the station, passing many houses Of
which only an occasional one was fami-
liar. The town had grown to ten times
its size when I knew it. The train
stopped, and I jumped of. Not lace
in sight that + KEW. and I started
down the platform to go home. In the
Office door stood the station agent. l
walked ND and said: 'Howdy, Mr..
Collingf
"He stared at me and replied" You've
got the best of me, SIR
~ told him who I was and what l
had been doing in New York, and ne
did not make any bones in talking to
me. Said he: "It's about time you
came home. You in New York rich.
and your father scratshing gravel 10
get bare living
81 tell you, John it Knocked me all
in heap. I thought my father had
enough to live upon comfortably. Then
q notion struck me. Before going
home I te!egraphed to Chiccgo to one
Of my correspondents there to send me
$1,000 by first msil. Then went in
20 Mr.. Collins back Office got my
trunk in there, and put on an old hand
me-down suit that used for fishing
and hunting. Ny plug hat that / 70.
Lexington gazette. [volume] (Lexington, Va.) 1871-1962, 1898-05-04
WHEN TRAVELLING

Whether on pleasure bent or business,
take on every trip bottle of Syrup OF
Figs, as it acts most pleasantly and
on the kidneys, liver and
bowels, preventing feyers, headaches.
and other forms of Sickness. For sale in
SO cent bottles by all leading druggists,
by the California Fig
Syrup Co. only.
Lexington gazette. [volume] (Lexington, Va.) 1871-1962, 1898-05-04
TRY ALIENS FOOT-EASE.

A powder to be shaken into the shoes At
this season your feet feel swollen, nervous
and hot, and get tired easy. II you have
smarting feet or tight shoes, try Aliens Foot
Ease. 1t cools the feet and makes walking
easy Cures swollen and sweating feet, bis
ters and callous spots. Relieves corns and
bunions Of all pain and gives rest and CON-
fort Try 1t to-day Sold by all druggists
and shoe stores for 25c Trial package
FREE: Address, Allen s. Olmsted, lie
Roy, n. Y.
Lexington gazette. [volume] (Lexington, Va.) 1871-1962, 1898-05-04
0NH ENJOYS

Both the method and results when
Syrup Of Figs is taken; it is pleasant
and refreshing to the taste, and scs
gently yet promptly on tho Kidneys,
Liver and Bowels, cleanses the gys-
tenn sffsctually, dispels colds. head.
aches and fevsrs and cures habitusl
constipation. Syrup of Figs is the
only remedy of its kind ever pro-
ducsd, pleasing to the taste and ~.
ceptable to the stomach, prompt in
its action and truly beneficial in it,
effects, prepared only from the most
healthy and agreeable substances, it'
many excellent qualities commend it
70 oil and have made it tho most
popular remedy known.
Syrup of Figs is for sale in 30
can't bottles by all leading drug.
gists. Any reliable druggist who
may not have it on hand will pro-
cure it promptly for any one who
wishes TO try it Do not accept any
substitute.
CALIFORNIA FlG SYRUP CO.
SAN FRANCISCO. CAL.
IsasyxiS. ~ ssw roeG ~
Lexington gazette. [volume] (Lexington, Va.) 1871-1962, 1898-05-04

American Organdy, 81, 10, 12l and 15cts.
Imported Organdy, 25c.
Mousseline de Sole, SOC
Silver Star Madras is the choicest fabric
on the market this season for the money. III
is SO inches wide, costs 1870, and comes In q
large variety of colorings. You've seen
nothing to equal it.
The Columbian. [volume] (Bloomsburg, Pa.) 1866-1910, 1898-12-15
Tackle Making.

Save shooting, no sport, perhaps, has
connected with it more steady-going
business in the way Of appliances than
has angling, and it will rather sur
prise many to know that there are
hundreds Of patents-some of them
bringing in thousands a year-dealing
with fishing appliances.
The trade, too is notable for the
fact that, save in the making of rods
and hooks in the rough, women are the
chief workers, almost the whole of the
dainty flies and well-secured hooks be-
Ing tied by girls and women, some Of
whom can fabricate hundreds of trout
flies IN day. At least four-fifths of
the fishing tackle-making employees
are women, many of whom possibly
never saw man fishing in their lives.
Another notable fact in connection
with the trade Is that many of the
manufacturing firms have been estab-
lished for from fifty to one hundred
years. England and America - but
chiefly the former-supply the fishing
tackle of the whole world, and all the
principal manufacturers have special
stocks for India. the Australian colon
les, and the most remote waters of the
globe.
AS to patents, one man has made
a fortune out of an artificial spinning
bait, and another who invented so ap-
parently simple an appliance as a nov
ell kind of rod ring for the line to run
through sold the patent for $4,000.
The Columbian. [volume] (Bloomsburg, Pa.) 1866-1910, 1898-12-15

DIR. James X. HoSmer, while recently
visiting Boston, had occasion to visit
the new public library. AS he went VI
the steps he met Edward Everett
Hale, who asked the Doctor his er,
rand
ITO consult the archives" was the
reply.
by the way, Hosmer," said Dr.
Hale, do you know where Noah kept
his bees?"
NO" answered Hosmer
''ln the ark hives" said the venera.
BILE preacher, as he passed out of ear.
shot-Ladies' Home Journal.
The Columbian. [volume] (Bloomsburg, Pa.) 1866-1910, 1898-12-15
Some Foolish People

Allow cough to run until it gets be-
yond the reach of medicine. They
often say, "oh, it will wear away" but
in most cases it will wear them away.
Could they be induced to try the sue
cessful medicine called Kemp's Balsam
which is sold on positive guarantee
to cure, they would Immediately see
the excellent effect after taking the
first dose. Price IS and soc. TRIAL
SIZE FREE. At all druggists. I2.8d4t
The Columbian. [volume] (Bloomsburg, Pa.) 1866-1910, 1898-12-15

do you want my daughter for her
money or for herself?" demanded the
old gentleman.
It's this way" stammered the
young man, as he tripped backwards
over the edge Of the rug. 81 want her
for myself and I want her money foy
herself, and l want both of them for
ourselves, and you certainly must un
lerstand."
The Columbian. [volume] (Bloomsburg, Pa.) 1866-1910, 1898-12-15

Husband-"Why you got twice as
much from this dressmaker as
you said you wanted"
Wife-.'I thought it best to get 1t
all from one place, dear, on account
of the war tax"
"But why?"
:sYou only have to send out one
check now-"-Detroit Free Press.
The Columbian. [volume] (Bloomsburg, Pa.) 1866-1910, 1898-12-15

but 1t went. There are about a mil
lion things like that and the spirit Of
patriotism kept them afloat. Camara's
fleet couldn't sink one of them There
are others not so bad:
Ibid you curry the lorse this morn.
ing, JohnT
"'Yes, STR
"'Did you comb out his tailr
ayes. SIR
"Did you remember the Manner
Here's another on the same lay:
"'Do you remember the great bliz-
zard in New York;
"'Oh, yes
"'Forget 1t, and remember the
Maine
IF we have another var" said
Wilder, II intend to propose n war tax
on every joke, ard make It pay its own
way"
The humorist explained the repair
department of his factory.
Sometimes a Joke is n little lame.
Maybe it has the heaves, mumps.
bumps, thumps, grumps; or probably
the blind staggers. can generally
cooper it up so that 1t will pass mus
ter.
Very often one idea serves for a
good many Jokes. General Sherman
once wrote me a seven-page letter
about jokes and other solemn things.
1t was by way of acknowledging q
copy of my book. People [ Have
Tn lptt !, tpI1
the story of the Irishman who was too
much given to strong drink. You
must sign the pledge and stop drink
ing said his priest, 'or you will be so
saturated with the fumes of liquor that
sometime when you try to blow out a
candle your breath will take fire and
you will burn up
Then give me the pledge said
Pat, and he wrote: 4 hereby solemnly
promise never to blow out a candle
again.
''That Is General Sherman's story"
continued Mr.. Wilder. "and here Is
the way I fixed 1t so as to make it fit
particular occasion:
"'You must stop drinking, Pat, or
you'll soon be totally blind
"'Well,' said Pat, I guess I've seen
about everything
Here is one Of the latest baseball
isms:
"'A foul, foul howled a crank
from the grand stand.
Nonsense said his wife, 4 see no
feathers
"'Of course not. This is picked
nine
Speaking of Mr.. Depew's latest dog
story reminds me of another.
Rory O'More, there said an Irish
man, pointing to his canine asleep in
the corner. Rory O'More is the most
intelligent beast ever saw. That dog
understands every blessed word 1 say
to him. Begorra, I'm studying Ger
man just to soc II can throw him
off,
Ever hear the story of the great
statesman who resembled Daniel Web
ster? A politician settled himself in
the chair of an old colored barber who
had shaved the Massachusetts, states
man and orator.
They tell me, Uncle, that I re-
semble Daniel Webster. What do you
think of itT
"'Well, boss, I tink myself dat you
done resember my ole fren'.'
Just in what particular do you see
a resemblance between me and the
great statesman
Well, l don't 'zactly see de resem-
INW.e.w. ~
ROBERT w. CRISWELL.
The Columbian. [volume] (Bloomsburg, Pa.) 1866-1910, 1898-12-15

LITTLE BRAvEs-Old time quart
er-a-box .'Purgers" are quitting the
field in whole batallions. DR.. Agnew's S
Liver Pills at ten cents a vial are
driving them out at all points. Because
they act gently, more effectively, never
pain, and are easy to take. Sick
Headache succombsto one dose.-74
Sold by c. A. Klein.
The Columbian. [volume] (Bloomsburg, Pa.) 1866-1910, 1898-12-15

One of our brother editors winds up
an editorial thus: Having remember
ed the Maine without difficulty, will
you please try and remember that the
year before lasts subscription is now
about due.
The Columbian. [volume] (Bloomsburg, Pa.) 1866-1910, 1898-12-15
P ornament Positions.

For few men and women who have plenty OF
energy and business ability, to hire and super
intend agents. $40 month and all expenses as
the start. p. w. Ziegler Co., 2lS Locust St,
Phila. l1-2i-d4t
The Columbian. [volume] (Bloomsburg, Pa.) 1866-1910, 1898-12-15
Philadelphia &
Reading; Railway
Engines Burn Hard Coal-No Smoke
In effect July l. 1898.
ND ING EANE III nnMSRIrRl

i TRAINS LEAVE BLOOMSBUh6
For New York, Philadelphia, Reading Potta
| Vile, Tamaqua, weekdays IL. 80 a. m.
For Williamsport, weekdays, 1850 a. M, $40 p
For Danvllle and Milton, weekdays, 7.aO a. m.
$40.
For Catawissa weekdays 7.sO, s.8S. lI.sO a. M,
For Rupert weekdays7. 80, s.8s Il.8Oa. M, 1890.
$40, 500, $50, p. m.
For Baltimore, Washington and the west via
B. & o. r. R., through trains leave Reading Ter
minal, Philadelphia, $50, 755, 11.26 a. m, 34e
72T, p. m. Sundays 3.20, 1855 1l.26 a, m.,
9,46, 7.27, p. m, Additional trains from "a ana
Chestnut street station, weekdays, l3o, osl
S23 p. m. Sundays, 1.35, 1923 p M
TRAINS FOR BLOOMSBURY
Leave New York via Philadelphia..s.0 500 q
M, and via Easton g.1Oa. m.
Leave Philadelphia l0.ai a. m.
Leave Reading '2.l5 p. m.
Leave Pottsville 12.3 p. N.
Leave williamsport weekdays 1000 m. 4.aop
Leave Catawissa weekdays, 7OO, $3.50 a1Os. m.
IL Leave rupert, weekdays, 7.Os, s.gS. a1s 11.4e
q. M, 1.sS $50, $50.
ATLANTIC CITY DIVISION.
In effect Oct. 4, 1898
Leave Philadelphia, Chestnut street whar
and South street wharf for Atlantic City.
WEBK-DAYs-Express, 800 q, M, 200 400, 900
pm. Accom-, 500 a. M, $50 p. m. SUNDAYS
Express, 900, 1000 a. m. Accom-, 500 a M, AS
Leave Atlantic City, depot. !: wERK-DAYs-
Express, 735 o 90 a. M, 30, $50 p. m. Ac-
com, sis a. m, 4.O5 p m. SUNDAYs--Express,
100 5.s0 p M IA Accom- san ~ 70 M, AZ p, m.
| weekdays-9.OO u m, additional for Cape May,
415 p. m, for Sea Isle City, 500 M, for Ocean
| city. i.15, 500 p. m. sundays-Chestnut street.
g. Is a. m, South street, 800 a. m.
Parlor cars on all express trains.
| 1. A. sWEIGAhD, EDISON J. WEEKS,
Genl supt' Genl Pass. Agt
The Caucasian. (Clinton, N.C.) 188?-1913, 1898-04-07
Southern Railroad.
(PIEDMO T AIR-LINE.)
Condensed Schedule.
In Effect Feb. q, 1897.

T TIA Sa LEAVE r. RALEIGH DA "a AGoo.
LIMITED"
$40 p. M, daily-Limited train from Colds
boro to Chattanooga. Tenn, via Salisbury,
Morganton, Hot Springs and Knoxville.
Connects at durham for Oxford,
GAINESVILLE and Keysyille; except Sunday;
South western Vestibuled, limited, train
for all points north, and with main line
train No. II for Danville, Richmond and
intermediate station; also has connection
for Winston-Salem, and with main line
train No. IS, UNITED States Fast Mail"
for Charlotte, Spartanburg, Greenville,
Atlanta and all points South; also Colum-
bia, Augusta, Charleston Savannah, Jack
sonville, and ali points in Florida. Sleep
ing car for Atlanta, Jacksonville and ut
Charlotte Wit sleeping car for Augusta.
las q. M. daily-Solid train Greensboro
to Goldsboro.
Connects at Selma for Wilson. Rocky
Mount, Tarboro, Richmond, Washington
and Fayetteville and intermediate stations
on the Wilson and Fayetteville Short Gut
daily: daily except Sunday at Goldsboro
for Newberne and Nc rehesd City; daily
for Goldsboro and Wilm ngton and inter
mediate stations on the Wilmington snd
Weldon railroad.
EXPRESS TRAIN.
H.
Oxford, Keysville, Richmond; at Greens
boro for Washington and all points
north.
EXPRESS TRAIN.
$40 p. m. daily-For Goldsboro and inter.
mediate stations
NORFOLK AND GREENSBORO.
400 a. m. daily-Connects at Greensboro for
all points for North and South and Win
ston-Salem and points on the Northwest
ern North Carolina Railroad, At Sails
bury for all points in Western North Car
DINA, Knoxville Tenn. Cincinnati and
Western points; at Charlotte for Spartan:
Do1t, se9fb seepinp G.ls SorfoIf
Greensboro
TRAINS ARRIVE AT RALEIGH, n. G.
EXPRESS TRAIN.
$40 p. m. daily-From Atlanta, Chatta
nooga, Oh. Charlotte. Greensboro and al
''NORFOLK AND CHATTANOOGA LIN
ITED."
4:05 p. m, daily-From all points east, MOI
folk, Tarboro, Wilson and water lines.
GREENSBORO AND GOLDSBORO.
1877 q. m; daily-From New York, Wash
ington, Lynchburg, DanYille and Greens
boro, Chattanooga, Knoxville, Ho
Springs and Asheville.
EXPRESS TRAIN.
1858 a. m. dailv-From Goldst orc and in
| termediate sections.
LOCAL.
LAO a. M, daily-From Greensboro and al
| points north and south. Sleeping ca
from Greensboro to Raleigh.
600 p. M, daily except Sunday-Fron
Goldsboro and all points east.
Local Freight trains also carry passengers.
Pullman Cars on night Train from Raj
ieeigh to Greensboro.
Through Pullman Festibuled Drawing
room Buffet Sleeping Car and Vestibule,
Coaches without change on Norfolk lin
tied.
Double Daily trains between Raleigh, Char
lotte and Atlanta. Quick time; unex
celled accommodation.
For rates, MAPS, and full information
if you are going tn travel, write or call on
THAD g. STURGIS,
| 7 A So Ry, Union Depot
| No trouble to answer questions.
FRANK s. CANNON,
Third V p & G NJ.
w A TURK, Gen. Pass. Agent,
Washington, De.
J NJ CULP, Traffic Manager.
The Caucasian. (Clinton, N.C.) 188?-1913, 1898-04-07
Bro. Hoover and the Alliance.

Bro. J. T. B. Hoover has been
travelling through the eastern part
of North Carolina in the interest of
the Alliance and the shoe factory.
Mr.. Hoover is eminently fitted for
the work. Mr.. r. H. Lane, of Au-
rora, N. C. writes the Progressive
Farmer as follows:
Bro. Hoover has come and gone,
and it was the pleasure of your
humble scribe to be with him and
hear him talk, and / will say right
here, without meaning to cast any
reflections on any other speaker,
in my humble judgment, he made
the best Alliance speech that ever
listened to. He Is evidently the
right man in the right place. The
weather was very unfavorable, in
conse uence of which we did not
have very large crowd, though !
never saw an audience take such an
interest in q speaker before in my
life. Some were disappointed in the
price Of his samples of shoes, though
If they were made of first class ma
terial as represented, they were
cheap compared to some class OF
shoes formerly sold here. 1t will
take q trial to prove that.
The Caucasian. (Clinton, N.C.) 188?-1913, 1898-04-07
FREE LITERATURE.
The Campaign of 1000 Is On,

Organization and education is the watch.
word Literature is the most effective means
Of education, Now Il the time to circulate Il.
name will be placed on the Silver Circnicto,
List and sent to the leading silver and reform
papers papers IN the United States who viii mail You
also receive congressional speeches, pamphlets
etc, for distribution; over hundred papers
Pamphlets speeches, etc. for only 10 cents. Gel
the literature for your neighborhood. Send II
ADDRESS Box A, Farmers Tribune. Des Moines,
The Caucasian. (Clinton, N.C.) 188?-1913, 1898-04-07
The Same Old Lot.
Fayett eville Observer (Dem.)

~ SU0SA \DCusJ
There is a noisy lot of newspapers
engaged In the business of keeping
open the breach between the Demo-
Gratis and the silver Populists.
They would rather die in the last
ditch, etc., than be contaminated
by CO. operation with those former
Democrats.
There Is not one of the lot that
wasn't engaged in the vile assault
on Vance in 1898 and 1894, when
Cleveland and Ransom made war
upon him for opposing the uncon-
ditional repeal Of the Sherman law.
Their purpose is perfectly plain.
They say they want the State re-
stored to white mans government.
They want nothing Of the kind.
They were offered the sure chance
of securing that in 1896, and reject
ed it.
What they are aiming at is the
defeat of Bryan, and all that he re-
presents. Not one of them will
confess that he endorses the Demo
cratic platform. Many of them
have declared that it is dishonest
and "free riot" platform.
Their purpose is to so widen the
breach between the two wings OF
Organizes that the vote of North
Carolina will be as completely lost
to him in 1900 as it would have
been II their efforts to prevent cleo
toral cooperation in 1896 had been
successful.
They do not wish a decent legis-
lature at Raleigh. They prefer one
like the last which they can buy.
Their press contained rejoicings
over the election Of Pritchard.
Yet these double-dealing mar.
plots have the effrontery to call
themselves Democrats
Let the people mark them.
The Caucasian. (Clinton, N.C.) 188?-1913, 1898-04-07
A COMMON SENSE VIEW.

Why the People should Cooperate
Against Continued Monopoly.
oklahoma Representatives.
Abstractly speaking, the address
Of our representatives calls for COM
plete alliance against the common
enemy. How this union is to be eff
fected is merely a matter of detail
that may be settled in the best way
to promote success.
Objections to the proposed coEop-
GRAFTON are based upon local condi-
tons or personal malice. There Is
not broad-guaged objection, capa-
BILE of outstanding critical analysis
that can be offered as applying to
the party policy. In some places,
where, unfortunately, the lines have
heretofore been drawn between rath-
er than around the parties to this
union, there came q protest from
each. Locally speaking the reasons
assigned may appear plausible; but
from a standpoint of the whole they
are untenable. In the West large
maj ority of voters believe in the
same essential principles. What is
there, then, that should form q logi-
cal basis for their separation The
question has never been answered,
nor even an attempt made to answer
it affirmatlvely, except by the ambi-
tious leader who fears that his light
may pale before some favored star
in the galaxy. AS for US, we had
rather walk in the ranks of major
ity to partial success than to lead q
hopeless minority through the will
| derness of perennial defeat.
1t has been enormously stated
that the three parties agree upon
only one issue-that of free silver.
Were that true they could not re-
main together; bat it is not. Mr..
Bryan himself enumerates nine
points upon which they are agreed
The great issue is not free silver at II
to lit is Uncommon people gainst
monopoly; and in their addresses te
the three parties recognize this
fact. They all appeal for unior
against the forces of gold and mo
nopoly, and nowhere mention the
issue of free silver as paramount.
| We are not of those who believ.
that the proper road to success is by
remaining in the minority. Mi
norities elect no representatives t.
carry their principles into effect, ant
without an application of our prin.
ciples what good can they accomp
lishf There are twenty nine Popu
Ast members of Congress to-day
more than ever have served in thai
capacity before at any one time. and
most of them were elected by a unior
of reform forces. Within the pas
six years majority of the Demo
cratic party and what are known al
"silver Republicans" have joined
them on main principles, agreeing
to all our general propositions. l
We can elect majority of such mel
will we not get our principles carried
into effect? As the Populist address
says: "The conspiracy of gold an,
monopoly is nearing its culmina
tion.' To shrink from duty nov
; would mean to endorse a continu
ance of the monopolistic program
, until the end shall have been reach
ed, when it will be too late for
peaceable adjustment.
The Caucasian. (Clinton, N.C.) 188?-1913, 1898-04-07

and American governments. The
message simply confirms what every
one knows, that the President in lis
every act 10 responsive to the wishes OF
the Spanish bOndholders and the So
called "busIness interests" Of the cOun-
try, which, being interpreted means
the mOneyed interests and g. gam
oilers OF the world. II the people Of
the United states will only keep in
mind this supreme power as cOntroll.
ing the destinies OF both Spain and the
United States there will be no fear OF
war. Whenever this power can DEM
on strate to itself that war is to its d.
nancial advantage war will come. Un-
til that time peace will prevail at any
price"
| NEWS NOTES.
DR.. j. NJ. Baker, Mr.. r. II. Gatlin, Jr.
and Mr.. Thomas. OF Tarboro, DR.. ant
Mrs. w. Ii. Whitehead, Rocky Mount
j. Il. Fortune, Raleigh, Capt. G. +
Warren, Washington, Mr.. Tyson
Railroad Commissioner, Abbott Oar
Patrick, Green county, Seymour Han
co TX and Messrs. Watson and Hill, o
New Berne we're in the city during
the week.
| A. B. Andrews, NicG-President o
the Southern Railroa visited the cap.
tai regularly about once week in TIT
interest of some railroad measure.