The Roanoke times. (Roanoke, Va.) 1897-1977, 1898-02-15

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The following from 60 he Inland Printer" the leading
printers journal of the country:
Down in Roanoke Virginia there of the largest
printing establishments in the South, and of the
progressive and up-todate in the business anywhere The
Stone Printing and Manufacturing Company. Mr. Edw. L.
Stone the head of the company and the from whom
the majority of the advertising ideas writes ne
follows about his advertising:
advertising almost as necessary in the conduct
OF printing establishment the printing press itself The
kind Of advertising, the method employed. is the point
needs the consideration.
The writer has always believed news
paper avesing and las carried two inches double the
top OF the column to local reading NATTER position
our morning daily for the eight This changed reg,
y every week-the advertisement being set up job
department. in nobby STYLE sercotypcd and the plate the
newspaper. We thus attend display, OF
ali the late style type, borders, etc. that this method
the systematic changing of the advertisements
Of course the first thing have something
Advertising will not be beneficial for any length
claims and representations advertised.
We claim to be the largest equipped printing Office
in the Statewi possibly exceptions they mag lagcr
really better e7upd All of machinery
appliances aborsavng, We have type other
cncmies) about them
It's of course necessary that the quality of printing be
right and our prices right, and promises kept
We inclose little advertising slip in each letter
and IN eacf package deliver.
we never mention price newspaper advertising, and
seldom III slip Advertising Our experience is that when
good job Of printing he remembers acho did
ASK what it cost We for example, suppose handsome
programme gotten out for public and the
Programme is commented upon. On all sides will hear:
Stone that's nice programme you printed the Flower
Show" When other entertainment is to be given they
remember that printed the other programme Us
Then take of the
We pay especial attention proofrcadng--and
winning card with schools colleges universities LAWYERS
And we tell the people about it.
4 OF about eInpoy abe
sixyvc people, occupy three oorS, feet lighted
and heated fitted with gas and electric light, gas
power, and electric bells dumb walters speaking
departments. Our people have metropolitan printing Office
their doors
And tell them about ii.
We recently undertook complete an edition
OF 10000 copies lS0page catalogue.
ability to do friend who had quick
work, in the shape of law briefs, told the if said
would do it. they could being We them
begging for time.
And we told the public about it.
We cndcavor not to promise than perfCrmbut,
after promise it, leave unurncd keep
promise. We telegraph paper by express
ngt-all night, be; put the job presses six
necessary.
And then tell the people about it.
We keep quite lot Of samples of printed work. with
circular price list always ready for answering inquiries We
large the year, blotc
each month
We "lct up
We make it rule to all letters coureousy and fully
II quotation is asked thing and suggest something
better, or perhaps more economical, we do
We never g talk about competitor We blow
horn, and iEd it keeps us busy.
have tried to questions and hope have done
satisfactorily.
might that have active charge of the business: am
practical printer write all advertisements keep touch
with almost job suggesting the change line here
there believe in giving force good work with