The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1898-02-01
Southern Kansas Business Men,

An everlasting effort to be sensible in
advertising is better than an everlasting
effort to be bright.
w. T. Basket has purchased the Greed
stock of groceries at Douglass, and the
local paper says 'also the good will
The firm of Smith Hanlen of Winfield
has dissolved, Mr.. w. a. Smith retiring
and Mr.. NJ. Z. Hanlen continuing the bus
mess.
w. H. Clark, who runs a restaurant at
Winfield says: ut is our mission on
mission.
Winfield set aside four hours in which
they said anything in the store could be
had at cost.
The advertising rule of giving but one
object for the reader at a time doesn't
mean that that object can not be turn
ed this way and that TO better exhibit
its good points.
Every third Tuesday in the month here
after Reed & Skinner Of Winfield will
hold a sale of horses, cattle and farm
implements. The idea is new and Will be
watched with interest.
The advertiser should remember that
after every fiat, boastful statement the
public mind says: Prove it." There is
hardly anything as weak as d oOdst O'-
sustained by an argument
r. NJ. Lawrence of Garden City makes
the claim for himself that he is the only
man in western Kansas who deals exclu-
sively in coal, and says: Buy coal OF the
man who sells coal for living.
There is an easy use of language In this
BY O. Campbell OF Conway Springs, which
is very pleasing: we look forward with
bright hopes for the future and We put
in a dandy stock for our spring trade
A bank at Newton in place of publishing
q statement, publishes the line; How
many men can understand a bank state
naent when they read it?T a great many
more men than those bank officials think
Eli Youngheim OF Winfield set an arrow
| on the string and let her 90 IN this fash-
| ion: 1T is not the man who yeiis the
loudest who has the most meIOdioUs voice
and the firm that has the biggest adver-
tisement does not always sell the cheap
/ est"
I d. Iathrop Of Garden City scares up
! trade bv- A series of rapid changes as evil
danced IN this advertisement: Bargains
! IN shoes for the week commencing to
dav. Watch the special bargains counter
/ for srans. Next week Il viii Re something
else
! on a certain portion of humanity. that
! norton which IS Just beginning 70 read'
/ the words we lead: others follow.
make cutie an impression. On the minds
| ~ admits the words make TO more i'm
nressjon than feather thrown against
( an iron-plate.
Glen spraance Of Wellington saTs q
q ssiA. They're good gocdE-We don't
49, 70 get rid q them because they re
rot eo5L-put because We have an iron
I clad r71fe not To carry one seasons goods
ever 20 the next
One Of the prevalent weaknesses % aS-
ver,iseuaeuls s. q disposition % ee lively
when there Is no particular occasion for
g. ExcIaYratfors. eTtrsVagaut claims.
boastfu.uess and cozcsit have their place.
but & Is not perpetual lease. Ease and
moderation ought % be given share
J. u. Dunn. general merchandise ~
Carsen CITY. speaks q himself "a tas
I third re-son az follows: He has unt
started FOR KIondike. neither . the far
saet but he 'rourds-Dp every Cay az TIE
same old stazd where be VII strive 70
/ frfrse nesF life !Et9 TIE sane cd bzsl-
reSs ard present new attractions and 2sE
( features every CAY.
TIE vzfus q a large advertisement r.
as I'm moon Tas average nan sftes
3 q Ispse e twenry-s9uT hegTs ear rot tel
.rneiser Il was star-5s<h. i1s preceding
evening CT nss- But ~ cat tab Ebs1SsE
Z h u as moonlight Ct not 4 largo aoSsr-
tsseaseat repazEsz vita ps-sos1lcitT. =
Hks TIE moon u attracts akterst1l ~
ia absaaee as vel a. rs presence
TIE announcement ,hS early q Lea