Daily capital journal. (Salem, Or.) 1896-1899, 1898-01-25
EDITORIAL.

ndl lfltt OI 20 ttUiN, dUO uClD lu
cause OF humane education Order
sent IA at any time.
The value OF "A striking title TO nj
article or story Is understood by M
American periodical so well as Thl
Ladies' Homo Journal, writes New
York correspo dent. 1t has made IL
titles famous by their uniqueness IL.
"Sidc-Talk with Girls" Heart 4
Heart Talks aud unknown Wive
Of Well Known Men" have been ridi
culed and paraphrased from one enc
OF the country TO the other. But II
has all been grlst !Or the Philadelphia
periodical. Talk about cleverness IN
titles, what magazine Is such a past
master In the art as Is The Ladies
Home Journal? And newspaper
man knows how difficult this art OF
title-making IL. But nothing is su
valuable IN attracting the eye OF the
public.
Mr.. Russell Sturgis, the eminent
architect writer, contributes 10
the February Atlantic an article
upon the education of architects,
which is OF great general interest and
will attract widespread attention
lie takes very radical ground MS To
the decadence of the art at the pres
ent time, claiming that practically
nothing has been ne since the be-
ginning Of the century that is worth
preserving, still less studying and im-
itatiug. Mr. Stureis maintains that
the student OF architecture today has
nothing To learn from the epoch in
which he finds himself, that Uhere Is
now no tradition which should not bt
avoided, because there Is no tradition
which Is not telling against a healthy
growth OF the tiue art Of buiding.
There are a good many people Ia
Marion county aud In Oregon who are
always glad to hear OF new honurs
attained by the Oregon boy, Homer &
Davenport. His latest successes are
In the line Of both caricature and
series OF articles on the prominent
men OF Wall Street, New York, IL.
lustrating his own writings with some
OF his best work In the line OF carica-
ture
In these articles Homer shows that
he Is a perhaps one OF the
brightest that our country has ever
produced. Many competent critics
pronounce his stories sharper, fun
nler and the embodiment OF more
real humor that the late Bin Nye's
In nearly all these articles
published recently he signed his name
thus: "llomer &. Davenport, late of
Oregon" This settles be
yond question what part of the
country he claims as his home and
shows that the prominence which he
has gained "has not swelled" his
head as the common slang would put
10. Homer Is the same plain, honest,
good hearted and tender-hearted fell
low that he was when he used 20 um-
pire base ball games In Oregon. His
new book which has Just been received
lt Salem Is complete triumph. The
tirst picture, that OF his father and
himself looking over book, is very
true TO life.
The newspapers OF Denver have
won their fight over the autocratic
OF the leading merchants Of
Denver. The latter assumed TO die |
tate TO the former what adver- |
tising rates should be, whereupon the |
newspapers told the merchants TO |
stand To their yard aud not meddle |
with the price OF other peoples goods !
II they did not like the articles they |
could leave them, They did so, where. |
upon the newspaper men oyerhauled |
their lockers and found that their |
prices had been too low. Their adver. |
Using was giving too much for a lit !
lie. They therenpon readjusted their /
rates, Increasing the figures some
what, The result is that the mer.
,hants have held out just ten days,
and now come into camp and surren-
er bag and baggage.
Neither the newspapers OF Denver
nor any other city demand for regu-
lar advertising more than it is worth.
Competition Is too sharp ana severe
10 permit OF any such thing as
'queeztng the customer or extortiug,
The newspaper has not attempted TO
.uTn over the merchants tags and nut
new prices on his socks and collars, or
Gale down his Ilannels and crash. III
has, as a rule, left the merchant to get
such profit as he could make, or In
guOd conscience saw nc 10 take, 1t
laS asked OF the merchant his patron
Ige, but not as a beggaG for the news
laper has given value received In fun
or every dollar it has received from
h c merchant. lit has not done So,
i argues that the successful mer-
'hantS are fools, aud who would dare
q seriously make that charge
We concede that there are bad
lc cNspapers Just as there are had mcr-
'hantS. That sumo newspapers have
'Xtorted and squeezed, aud have
llnched the merchants, Just as some
have thmttled the news
papers and taken advantage ot their
necessities, But neither ot these
prnve the rule,
Commercial advertising Ia every
omm unity has standards that are
Xed less by the publisher than by
ompetition aud circumstance.
T.. V. Smalley, secretary of the ma.
lonal SOun money league, ,si0 Mon
dnOck bl0 ok, Chicago, sends US copy
{ "rhe U. :, Patriotic Almanac, 80
nd a letter saying;
III YOU are la favor Ot Sound money
; opposed 20 BryaniSm, may We ask
ou 20 give the u. =. Patriotic Al
lanac for lSaS some short notice Ia
our colamnSy There is not a word
d IL whlSh is not calculated 20 make
etter men aud better citizens ot all
rho read IL aud YOU will he hvlnjng
he good cause by giving u a notice,
IL tsa beautiful publication, nlled
tn pictures of Washington, Lincoln,
rant, and other great men, not one
q aAk1..aaF.saf Ia .rstNA