The herald., 1898-06-05
As TO THE USE OF PROPRIETARY
REMEDIES

AL tll1leS journal 1lnuS ltSelI con-
strained to 60 outside the beaten track
of its editorial policy to grant space to
topics not ordinarily within its scope.
Such topic is that of proprietary
remedies. The endorsement of these
by physicians or by the hygienic press,
when it sometimes occurs, is called
forth by special circumstances. The
undoubted truth that some proprietary
remedies have superlative merit makes
it none the less true that others deserve
condemnation. The public will now
and then appeal to the physician and
the hygienist to interpose their trained
Judgment, in order that the remedy of
merit may be distinguished from that
which is worthless. Intelligent people,
lacking technical knowledge of such
things, may wish to be informed of
the best. A journal may not desire,
nor have the inclination or the space
to print lists OF what is unreliable, but
on its readers behalf, be not unwilling
to indicate where they will find the
best.
As first principle, every one should
remember that it is safe to take moth
ing on chance. The responsible paper
gives its endorsement only after a
strict examination of the claims of a
remedy such as is here granted to
McBurney's Kidney and Bladder Cure,
prepared by w. F. McBurney, Los
Angeles, CAL, as a specific for all
bladder and kidney troubles. 1t un-
dertakes such investigations with a
strong sense of the responsibility it
owes to its readers, and nothing is left
undone to serve their interests. 1t may
be quite Indifferent to the interests of
proprietors of any remedy, but where
a particular one happens to enjoy a
great popularity, there is all the more
reason why it should be examined
into. 1t is reported, and apparently
on the very best authority, that very
remarkable list of cures, affected in
many cases where other means were
unavailing, have been made by McBur-
ney's Kidney and Bladder Cure. 1t
can scarcely be doubted that these are
genuine cures, that they are not "got-
ten up" to serve as advertisements,
but that they are true examples where
this medicine cured when nothing else
would. Proof of it is in the posses
sion of responsible people. This is
the very simple secret of the success
the remedy in question has attained.
Here, therefore, is an instance where
the endorsement of newspapers may
cheerfully be given.
1t is principle with reputable news
papers when they enter into these mat
ters aat II, to judge upon the merits of
remedy only after ascertaining the
facts. They either condemn or en-
dorse, and do SO in the plainest terms
possible. The well-known saying that
Sin no other science so quickly as that
Of medicine will genuine merit force
recognition and imposture find its own
level" is very appropriate in the pres
ent connection and illustrates its truth
distinctly; for after rigid investiga
ton it has been found impossible to
do otherwise than recommend this
remedy Nothing, after all, will gain
permanent place in the esteem of the
educated and thoughtful pubic with
out a good reason. A false claim will,
in the case of proprietary medicines,
rapidly collapse, and intrinsic merit as
quickly be seized upon for reward.
Impartially, and with but one purpose
to serve the interests of its readers
it may be said that they will do we'll
to avail themselves, when occasion
may arise, of the sterling properties of
McBurney's Kidney and Bladder Cure.