The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1898-05-08
Southern Kansas Business Men.

A salesman who has not good taste.
should be able 90 discover the fact and
/ avoid that dictation 10 "a customer wh.ch
/ is so helpful from a clerk who has good
I taste and so positively harmful Ia a clerk
who has IT not.
/ All great feats have for their propelling
| energy a belief IN the necessity 81 imme-
date action. Dewey took Manila because
/ ne believed ne had 10 take 81. The big
advertiser sdvertises heavily because 10
| believes he must.
References 10 war. the use Of war
/ phrases catch the eye In that they are
dishonest. are not good IN advertisements
just nov. The eye f. caught BY the prom
ise Of war news II u ia given store news
/ instead q is palpably deceived and deep
ton. for any purpose whatever. h not
good.
The highest grade Of Advertising con
tempiates harmony with the agency -
communication. Sensational people take
sensational papers and a sober. conserve
tive advertisement 10 such al organ Viii
not get its proper credit Vice versa a
Sensational advertisement does not get
respect In sober paper.
war does not change. much les slimi-
nate the sum ~ human daily wants. They
70 on forever. n rs for the supply -
these that she merchant has bis piace m
the social stem. Profound pobiic sxcits-
Tuent does not decrease the demand upon
him. or obscure his announcement q
wares. but on the contrary. through the
Increased Circulation u the ueEHpaDsfa.
gives him larger audience.
People want the --latest Thls f. being
demonstrated f0rcibiy a. thls moment
People anticipate a ba-tis. AnloHncs ne
battle ard tbey want ihe result. give them
The rezult and they ask wien fhs neEt
battle plH cone We ars 80 eager that
our Anticipation is more active thsn osr
memory. IL h. g., ths pufpose - rafrs-
ing fhis saEerness taat az advertiser
changes hss announcement daily.
Merchants say mat prices on many llses
az goods are certain % advance mere %
lea a. q resat q increased tzTafs1a. Ths
effect % Fgca a situation should ~ %
hasten ihs Glsfribgtloa % sBeh sf9eks -
are rfiU faf SAFE AZ ants-War prices Ths
sfFsYtiairz which shall hastsa sseb dis
tflbBuea wgH b. q bsn~ai roe aalT -
merchants bzt 20 corsusasTE. fn9aaaa1s q
whom Etsnd ready AZ fbs flns 20 pfoat
- auca tips
Al Amusing aiory cones - as frsa
ballet saa lstsiy Drossee6 shtra wes
base8 upon Ha1sr Haezzfe Fee- Tas
sufacr. hasriag e tie pFetscsion. Urefs
askiag ~ SEINE prsEFanar.sa. photo
ErzPhs. etc. AID rscsiTs rsFiT frau trs
manager e 49, hester thzf bs 49, zs4rh
Eaorkss ~ fhs fscsif< af iafa isffer -
Pc. in cgumea E1fh masF other rlflEsas
- tae empire. BAD fsf Blanfas tr1.~Fsl
that thr creator - -'Ef.s~ Waa Seaa r.
deed - f1s saarsEsr nssf. te-E osatuaFy
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3-aoortssf asapsra ~. HazEzra arsrs
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