The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1898-03-13
Southern Kansas Business Men.

The dccadence OF the humorous a6vsT-
tisemont Is marked Sensible merchants
have discarded II because people viii not
believe a joker, though he attracts ten
fold attention. What the modern mer-
chant wants r. not attention. but belief
A little geography ia "a description Of
goods does not come IN amiss. Wine
tastes better % a man whose imagfna-
ton dwelis for the moment on a sunny
Rhenlsh hillside. piece % spring dress
goods seems prettier when you think OF
1 the ingenuity IA color and design - the
| wizard q the loom away IN far OF
/ France.
A fsh always tastes better n you have
caught r. yourself You would have no
/ trouble IN selling piece - dress goods
I II you rad designed and woven u ypHrs@sf-
! or course "a salesman can not DO this.
I hat he can enter into tue eBfhGaiaam u
the man who did make u. and catch a
( reflection az tho Inspiration wh'ch na9s
IT,. which will help him talk u up.
perpetual change and novelty viii hold
/ an asceudarcy gained IN anything. France
never copies-cren Itself The copTiat
I cringes for fear Of departing from ths or
I lgfpai. the weak bow 70 presidents. with
fhe French. beauty IL It's own s1c9sa.
4 ard the most daring color teaf.s are tassn
with the uniform result q breaking moth
T ing except the eER-sheI % forfn-abd that
10 let out "a new chick of beatty
10 two men drive horse alike: comb
their hair alike. walk alike Zach IL Ia
d5.idtaL 30 matter what your pe-aon-
all.y b.. your store yil IN urns hecorns
saturated with d. Your very clerks vi
echo g.. Ard your advertis~rnsnts Ehoulf
echo b. y they %. they VIII be IN tune
with your store ard Elective 4 light
nlpyaut advertise B.fnt fe4 store ~hsf@
gtzfched dignity prsaosliasies "a = mis-
take.
There Is such n thinz a. becsmlag a
rsere p9Tertg -Ffricken creature ~ 13iiafs
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Or hir own buHizess Sira ous - ten
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me town
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