The Roanoke times. (Roanoke, Va.) 1897-1977, 1898-02-03
Philadelphia. June 18th, 1897.

The following is from "he Inland Printer" the leading
printers journal Of the country:
Down in Roanoke Virginia. there is of the largest
printing establishments in the South and Of the
progressive and upo-ate the business anywhere The
stone Printing and Manufacturing Company. Mr.. Edw L.
Stone the head of the company and the from whom
emanates the majority of the advertising ideas writes ne
rs follows about his advertising
Il believe advertising almost as necessary in the conduct
Of printing establishment the printing press itself The
Kind of Advertising the method employed is the point that
needs the most consideration
The writer in certain amount of news
er Advertising and has carried inches double
op of the column, to local reading NATTER position in
ou morning day Tor the past eight This changed
arJ every weelhc advertisement being up Job
department. in noby STYLE stercoypcd plate to the
newspaper attend to our own display have the use &C
all the late style type borders, etc, and find method
encourages the systematic changing of the advertisement
OF the first thing have something advertise
Advertising will not be beneficial for any length the
:'ms and representations ire advertised.
We claim to be the largest and best equipped printing office
II the Saewit possibly two cxccptons they may larger
e rcy no better eqmpp9 All of machinery is
appliances hboraving We have type and other
facilities necessary for quick wor-an friends (and
,lcines about them.
1t is of course necessary that the quality printing be
light, and prices right and promises kept
We nclosc little advertising slip letter we send ont
nd in each package deliver
We price newspaper ADVERTISING and
seldom III our slip Advertising Our experience that
good job of printing lie -e does not
ask what 1t cost We mean, for example, suppose handsome
programme IS gotten out public
programme is commented upon On all sides will hear:
Stone, that's nice programme you printed Flower
Show When some other entertainment is be given they
remember that printed the other programme,
Then we take of the
We pay especial attention proorcading-and it,.
winning card with schools colleges universities lawyers ETC.
And we tell the people about it.
Our city has population of about 22000we employ abont
xve people, occupy three floors, by feet lighted
and heated fitted with gas and electric light gas electric
and electric bells dumb speaking to all
departments Our people have metropolitan printing III
their doors
And tell them about it,
We recently undertook complete weeks an edition
OF 10000 Of 1S0age catalogue doubted
ability do had seen some of orr ouc
would do it, they could being We had them
begging for time.
And we told the public about
we cndeavor not to promise than perform-but
after promise it, leave to keep orr
We telegraph for paper by express; we work
at nighal night be- put the job presses or six
necessary.
And then tell the people about
We keep quite lot of samples of printed work with
circular price list always ready for answering inquiries send
out large calendar first Of the year, botters
each month.
We never let up
We make letters courteously and fully
IF quotation asked thing suggest something
better, perhaps economical, we do So
We talk about" competitor. We blow our own
horn, and find it keeps us busy.
have tried to your questions hope
satisfactorily.
Il might add that have active charge the business am
practical printer; write all the advertisements keep
with almost every job suggesting the change and
there believe in giving my force good tools with;
lieuenans of