The Roanoke times. (Roanoke, Va.) 1897-1977, 1898-01-20

The following is from The Inland Printer" the leading
printers Journal of the country:
Down in Roanoke Virginia. there is one of the largest
printing establishments in the South and one of the most
progressive and uptodae in the business anywhere The
Stone Printing and Manufacturing Company Mr. Edw L.
Stone the head of the company and the from whom
emanates the majority Of the advertising ideas writes ne
as follows about his advertising:
believe advertising necessary in the conduct
of printing establishment the printing press itself
Kind OF advertising, the method employed is the point
needs the most consideration.
The writer has always believed amount of news
paper Advertising and has carried double at the
op of the column next to local reading matter position
our morning daily for the past eight years This changed rg
'r, every wceSthc advertisement being up it our lob
department. nobby style, sereoypcd plate the
newspaper We thus attend display the use OF
all the late style type borders, etc, find method
encourages the systematic changing the advertisement.
OF the first thing is to have something advertise
Advertising will not be beneficial for any length the
Claims and representations advertised.
We claim be the largest equipped printing office
in the Statewi possibly exceptors they mag larger
rcuy eqpea All of our machinery is molcrn-our
appliances understanding We type and other
es necessary Tor qnick workand we tell friends nd
,lcmics) about them
1T Is of necessary that the quality printing
right and our prices light, and promises kept
We inclosc little advertising slip we send out
li"l IN cacl package c deliver.
W. price newspaper advertising
seldom in slip Advertising experience man
sees good job Of printing lie remembers mAo did -he
ask what it cost We mean, for example, suppose handsome
programme gotten for public entertainments
programme Is commented upon. On all sides hear:
Stone that's nice programme you printed
Show" When some other o given they
remember that we printed the other programme, and
Then take of the
We pay especial to our proofeacing-and il,
winning card with schools colleges universities LAWYERS etc
And we tell the people about it.
Our city has population of about 22000wc employ aboH
sixfvc people, occupy three floors, by feet lighted
and heated fitted with gas and light gas and electric
power, and electric bells dumb speaking tubes to Ill
departments Our people have metropolitan printing office
their doors.
And tell them about it,
We recently undertook to complete edition
of 10000 of 1S0age catalogue. doubted
ability do friend who had our quick
work i'll the shape of law briefs told the customer if we said we
would do it, they could it being done We
begging for time
And told the public
We cndeavor promise perform-bui
after promise it, leave keep orr
promise We telegraph for paper by express
at nghtall night, be; put the job presses SIX
necessary.
And then tell the people about it,
We keep quite lot Of samples of printed work with
circular price list always ready for answering inquiries send
large calendar first of the year, on boc
each month
We nerer "let mo
IF quotation asked thing suggest something
better, perhaps economical, we do
We never g talk about competitor We blow
horn fnd it keeps busy.
Il tried your questions, hope done
satisfactorily.
might add that have charge of the business; am
practical printer write all the advertisements keep
with almost every job suggesting the change Of line here
there believe giving force good tools work with
tried eutenans the head departments who take
pride H. the good of the establishment,