The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1898-05-22
Southern Kansas Business Men.

War is best conducted With secrecy. And
/ In the world there are merchants who
| think the same thing is true OF business
a business is as dificult TO move ~ith.
rapidity as is an army. Cuba cannot be
| invaded in day, and neither can success
be attained BY one lightning. gallant
! charge
/ Admiration must accrue 70 the ns--
chant who cheerfuliy goes ahead mindins
his own business. not even riskinE the
danger OF revealing jealousy by too much
/ boasting.
| There is no doubt that a customer ~
| once warns 10 a clerk who says truth
/ fully: This piece OF goods Is low r. price
/ because II IS poorly made. II viii give
/ you a certain service. but advise you. 10
/ you can. 10 purchase "A better piece
/ Encourage the habit IN customer OF
trading with certain clerks II II nfFts
fancy. nine times out Of ten. bgs mort peo-
| pie are very serious about II and viii not
be crossed In f. a good manager knows
the clerk preferences Of customers and
manages 20 get the proper salesman to
the front at the right time.
A man close to the front door with a
handshaks or hearty welcome has caught
many a customer. Many man has walk
Cd into a stora, and glsncinK arouad
walked straight away again The clerks
were probably idle and dld nch advance 20
meet him. did not possibly take the tlms
from their leisure 20 glance his way.
A writer in tho Dry Goods Chronirie
says: n good point for the retail rss<-
chant 20 remember IL taat 70 is noa h0S
large a business he does. but how many
times bis stock f. turned In the course of
fuI merchant" The qIa8ckest st0ck-turner
BE- a keen-edged advertisement. ard there's
10 better Turning time than May.
Far from being creature wholly - -
pet;ed into fidelity 20 the Establishment.
"a permanent customer becomes n defend
er u your sfore--rsady 20 stand ug FOR o.,
against al corners. losth % leave ~ fer
any other eHsabhrhmcHt The permanent
customer is ths most valuable customer.
and The easiest retained. Neglect vii not
drive him away. But fraud and deception
Will
The naval captures are not 80 only ores
that are being served hgt fer hrsak Fast 70
tHe readers II tbs morning newspapers.
There are Tf4upbs - trade "a ths way q
priciaE. a-err u7erchsn missing. etc. and
7.ade-awsks readers o. Got permit their
interests - the Key Wet prizes % d.
vert their attention frssn shoss here a.
aoEne. ~ the spiars q 1hlrh ~ adTsr-
Elements enable theu 70 becene saarsrs.
Tbs Indiana polls Journal aays 4
ahre~d advertiser would almost a. rooa
isf his uo-s ~ 70 protest as not I've p
70 his advertisement PROBABLY - cen
sldsrs thar BIS N1rl 81 his bora Ehsshsr
given - z riiilira gsrHoar ~ au lrf FI1uai.
Bsf fhla e. not sfrs a5nena. Tor nat eszr-
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the EaEaeffy - rsfras1u Herss. sai-h rec
bEaizss fhat good f&ifs ia sfFsr1tslnx
nseaas coa1asues. Eeg9 wsg az4 a4rs 80
furrs.
Ire Sec YORK Trass sags. View York
va5lfa sers $500 20 fsei thas after a..
re trade in sumner a-rss SO ~ god.
aid shsT are seu Determined - FsusHsa
uauT ~ tHe He-Es whirh Is 5uA 70 tsstt-
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fhsr - Cspas.s ~ ae5ax advertised shsafd
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"a tr1g,eal aTslF--slrhf aet - fassrse~a
$3.50 see 7T5-naFT sG4ars ~ Hfs sd sass-
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