The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1898-03-08
Southern Kansas Business Men.

An advertiser speaks of a stock Of goods
being Compressed here"
The individual deposits in the First Ma
tional Bank of Kingman amount TO $780,
594
An implement man can not get too much
detail and description into his advertise
ments.
E B. Humphreys of Kingman in adver-
Using paints. says: Paint things red or
any other color"
An advertiser paraphrases: I'm times
of peace prepare for war" with: I'm
times of bargains, prepare for high
prices
| desultory remarks about War with
Spain or THE blowing up of the Maine"
will do it.
! The people warm to a man who con-
fesses that he has some cheap stuff which
/ he does not advise people to buy unless
they insist.
! L. X Sitter. grocer at Harper. uses this
and it is well said: IT'S not what We
say. but what our customers say that
| tells the story. First-class goods do not
need a loud voice"
| NJ. D. Lee. grocer at Anthony. makes
this unusual statement, and makes
point: Remember. we are proud Of the
| fact that We are the highest-pjriced mer-
chant in town-on butter and eggs
| The poorest papers on earth for a mer-
chant to read TO get advertising ideas are
! the Chicago papers The most serious
reflection on the intelligence Of the people
Of Chicago is the idiotic fashion its mer
chants have Of advertising.
Here is another specimen OF Chicago
rot. 1t IS a good example Of how not 10
write an advertisement: Tomorrow We
will bring out-must bring out-the most
exciting. thrilling. interesting bargain
selling ever known on State street
Charles A. Magfu Of KinEmau strikes at
a common thought in this: If the prices
are low don't let that give you the i'm
preston that they are not Is good az 9TH
ers sell because they ask more for them
Il is true that most people believe that
things are the same price AT al stores
and low price means al inferior quail
ity
This is an excellent Introduction. Il f.
from Cole Brothers q Harper: There's
only one royal and sure road 70 prosperity
that's BY economy. and there's only one
economical route in your buying. and
that's IN selecting only dependable quail
tiles. Paws 10 get the bsst-Pays 20 eK-
vend your money for what brings you
actual results ours - a store or these
lines: every Transaction must De right"
Confidential advertisement from II ..
Lee. at Anthony. We want "a whisper
TO you Keep MUM Come into Lees
store thls week. as We want 20 shoy you
= H:tle The cleznest and nestest lire q
rev goods your eyes have fesstesi OF FOR
gu5re a long while. Now. remember, thLs
Is OF the sly. ard for you Our stock
{s complete IL every depz- tDelt- ard We
are getting Z Httls puTed Up because cur
trade has about toUb.e1 IN volume during
these dun tines
Thss Is fran a Chicago advertiser and
shows the noussnssczl style o. &dvsrtjs-
izag 81 vogue n that city Never n .fss !
history q or great o-zznlzztsoa hzz shs /
advent - Ep-t1g brought 70 ous door /
such elegant ultrz-tzsaionzhls laGs1s' sp-
pzrel-sUch exquisite SxE4Zstvsssss-sTsTy /
garment; hzs tazs thoEouEh tailored ST.
ilshzeSs vhich lends that az % graceful 4
6ebo-lzir - laucn desired ~ tss effective 4
roo5y dresser Thls Is Ee4tEeE Eoosl 4
English O. good sense
Needs are always Immediate a naE