The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1898-08-28
Southern Kansas Business Men.

A new advertisement every day IL really
an advantage 10 tho paper. 10 adds 20 tho
/ tone Of freshness and vivacity which ssery
/ paper desires 10 attain.
An attractive advertisement will %
more for n regular advertiser than tho
/ same advertisement Will CO sor an oc-
/ casional advertiser. The public IA as
/ ehary Of a stranger as "A society woman
| Is
/ Reading people are not blind. Big type
should be used 10 excite. II u T. Tsed
+ perpetually 10 VIII not excite No ons
shouts a eommoa-place and an exciting
I thing II shouted too ofttn VIII not attract
[ attention
| In John Wannamaker's store when a
I price is reduced on one lot u merchan-
disc. AT a special SAFE. & Is not pat back
again. The lot Is disposed o. IN other
words. he has no sales lasting 9u.y an
hour or a day.
One Of The pithy remarks FOR which
Printers Ink IS noted. If your IA -
right and your medium wrong. then your
money Is wasted" when a medium pfAc-
tcaIly reaches al the people ali the tins
there can not possibly BE- waste. no uat.
ter what the business. n publicity be TIE
thing &c socks.
The active distribution OF goods ~
wholesale. as reported By the dry goods
journals, ls Of course, only the precursor
Of an equally active distribution b. the
retail stores Ia fact. % may BE- All moTs
active with the lat'er-as least IN THIS ard
other populoas connuunities-for they will
daily have the benefit % the immense pub
lcity which only large communities en-
io<r.
Agricultural Advertising puts new
force IN A familiar truth. as follows. Re
member that for = fouT-lnch space IA a
paper that wln bring you thousand dol
lars Wort = u ruaine1s costs no more thar
"A four-inch space that brings you two
hundred dollars worth q business IL
s. not the spacs that does the BUSINESS.
30 Is The nan behind the space. who con-
;ro.z tbe loading 81 the prolscflis taak 10
70 b. aimed a. the Duhlic.
a wholesale house IN Sew York zdviss.
SIS retailers u pat a gis31 price On sons
prominent article 81 the store. ard ads;
The mere fact that you have na1ned
price 90 openly infieafes YouF ccnhdsnes
in - ard creates tire iunpressior that = -
a special price Tou UiH nrd tsat ths
sale II fhis item ia oar - 81 propgTti1a
- that - ihs other goods This = &C.
er--tzss-z~ - 81 To- szt - Ire sswersisr-
use1f seen - = len hundred persons daily
- Tgs1 how n1ca better g must - Nssa
pst where t1osiszlses Vii 80 81
A confrfsgspr % yanse sgzKsnts shst a
rev spsuer u.gRht rake q great Ait 81 SsE
York - detailing czpzbls writer Is
ths NoTk o s1s.ostng TIE r@a1 nsEs q
shs ssorss. s1as a. TIE 1rsras1ie crifics 81
p5glt shs sa0Tsif8ss ~ places 4 azoizse.-
meat The 1iTsrsno@ - tat ~ LzesssT
aesss r. z.arnour asa ne stsTs in r-af-
Hg. ~ a natter - fsrf. tae rssI a~Ns
y ths stsr~ frat csfcsss shs e7s = -
ti7ylng GEblie gsts lnfp fsa sore Deii~-
tsus. vhleh. S1fAegt sny trsafreeai to-sra-
ss. can - made - ssnorssnE iaf@Test-
q tss Bssis r9ngsrsnro f. Ezst E1rfh-
Get1. Masa e - faTs aEo ~ Es~6T
sss aEEas rWauls Vos sEssT- ss -
top On Sf-h fSa eKp@rfs4 - aTEarh
~ ssn6sFr Tas nafsf sFaGEsl.sf 80
? 80 Esis s. fns sEs - EsrrTsssEsnesf.
as6 PES have - 49, T1sr rtsae~ Sps
I soa'f - 80 E1Hs 90 a sstleri- $50
-ataer f.ke ghsra - saf1rsss. bgt Z So
! a=s lsetaE ssd Z Naef - estrt sar
= siisaes- tasn { lsEsG 60 gzsb. t~Ea %
srs~eTrsss 5t IL fFs sseas So 81 sssg-
nsss yes =sssg essra fAe su5 sncs Asser
.hss zss sasax = 6, = - . satssr a
ziysrx g waaz e ssets