The daily morning journal and courier. [volume] (New Haven, Conn.) 1894-1907, 1898-03-02
A NOTABLE IMPROVEMENT.


| Description of Howe &, Stetson's New
Store-How 1t VIII Be Equipped
Many Important Changes in the Old
Store.
The coming spring will see many inn
proVements and engagements in vari-
GUS stores ana business places on Chap
el street. Extensive improvements and
| alterations in two of the large dry
GOODS stores are now being made. AS has
already been stated Howe & Stetson in
| order to cope with their large and ever
| increasing business found it necessary
| TO enlarge their present premises or
| look out for pastures new. Their first
contemplation was to enlarge their
| present premises and go skyward,
which is the present day fashion. After
| careful consideration, however, this
idea was put to one side and the firm
decided to secure the largest of the two
stores in the new Moses building. This
was satisfactorily arranged and con-
tracts We're at once put in possession
of the plans for the improvements
The store, in the Moses block which had
originally two windows with door in
the center has been altered so that in
stead of two windows there will be one
very large window wherein can be
maze one of the finest displays in the
CITY. fixtures, cases, ETC., for this store
nave all been contracted for and will be
OF the most modern type. Nearly one
hundred and sixty feet deep the new
store will give the firm increased facil-
tiles for carrying ON several of their
departments which have been for a
considerable time cramped for room.
At the far end of the new store will be
fitted up magnificent cloak and dress
making department. The room will be
handsomely upholstered and will be
dust proof, an essential item in the
proper care and keeping of cloaks.
Near to this will be the FIRMS new up
holstery and house furnishing depart
ment. Here as in the cloak room the
fitting and fixtures will be of the new
est design, and wiln be arranged in
such manner that customers will be |
able to tell just how their draperies and |
curtains will look and what effect they
viii have when hung In their rooms.
Besides the above the other depart |
ments which it is intended to locate in |
the new store are the ladies' cotton I'M
derWear, the lace department, the rib |
bon department and the handkerchief |
department, all of which will be |
stocked with the newest and latest |
spring novelties and fitted with the |
best of devices for showing the same to
advantage The new store and present
premises will be connected by a large
archway and here between the two
places will be located the office along
with the staff of bookkeepers of the
establishment. Returning to the old
store customers will find great altera-
tons and Improvements that will add
considerably to their comfort while
shopping. The dress goods and silk de-
partments will be considerably enlarg.
ed and improved, while more space will
also be given to the domestic part of
the business, the lining, notions and
fancy goods, and last. but not least,
the gents furnishing department. 1t
has always been a matter of regret to
the firm that they could not devote
more space to this important branch of
mems needs. The floor of the old store
which has stood the test of wear for
the past ten years will be torn up and
replaced by new one. The present
store will also be repainted and fixed
~ ~ ~ tioio ubH q iiiuiiHtl tudl ~ Will
be almost impossible for its many pa
irons to recognise 1t as the old familiar
stand. A very important and necessary
change to every go-ahead firm is the
replacing of the old cash ball system
70 the something faster and newer In
his the firm have recognized the ne
1essity for a change and have decided
20 replace the present old and cumber- /
some ball system by the trolley sys-
.em which will be worked and run by :
electricity. Other changes Of newer de-
all will be made, all of which when
will give Howe & Stetson ,
me of the best equipped dry goods
stores in the New England states.