The Roanoke times. (Roanoke, Va.) 1897-1977, 1898-01-01
THE ROANOKE TIMES. SATURDAY. JANUARY


Philadelphia June 18th, 1887
My Dear Mr. Stone:
now well printing advertising has paid
or o , aem ] s" an" you write your
s business man. by that what special inducements do present
like to have letter for paper
from Iamy yours E.. ST ELMO LEWIS
"Musgove" Of Inland Printer, Chicago
ANY questions you'd ask, do so; might help you.
The following is from "The Inland Printer the leading
printers journal Of the country:
Down in Roanoke Virginia there of the largest
printing establishments in the South, and Of the
progressive and up-todae in the business anywhere The
stone Printing and Manufacturing Company. Mr. Edw L.
Stone the head Of the company, and the from whom
emanates the majority of the advertising IDEAS writes ne
rs follows about his advertising:
believe advertising be necessary the conduct
OF printing establishment the printing press
Kind of advertising, the method employed point that
needs the most consideration.
The writer has always believed in amount news
paper Advertising and has carried inches double
top of the column, to local reading matter position in
morning daily for the past eight years changed reg
larry, weekthc advertisement being up our job
Department. in nobby STYLE sercoypcd and the plato
newspaper We thus attend display the use OF
all the late style type borders, etc. and find that this method
encourages the systematic changing of the advertisements
of course the first thing is to have something
Advertising will not be beneficial for any length if the
'lalms and representations advertised
We claim to be the largest best equipped printing Office
the State-w possibly two exccptons they mag larger
ne 'Tay no better o7upd All of machinery modern-our
appliances labor-savng, We have lots type and other
facilities for quici wor-and (and
,ncncs) about them
1T is OF necessary that tile quality printing
sit, and our prices right, and promises kept.
I'VE incose little advertising slip we send out
md i'll each package deliver.
We mention price newspaper ADVERTISING and
seldom IN our slip Advertising Our experience
sees good job of printing he remembers ho did does not
ask what cost We mean, for example, suppose handsome
programme gotten out for public
programme is commented upon On all sides will hear:
stone, that's nice programme you printed Flower
Show When other entertainment is be given they
remember that printed the other programme come to us
Then we take of the
We pay especial attention proofrcading-and its
winning card with schools, colleges universities lawyers etc
And we tell the people about il.
Our city has population of about employ ahoat
sNyive people, occupy three floors 60 by feet lighted
and heated, fitted with gas light gas and electric
departments people have metropolitan printing office NJ
their doors.
And we tell them about it,
We recently undertook complete in two weeks am edition
OF 10000 copies OF an S0pagc catalogue Our doubted
ability to do a friend who had some Of our onc
work in the shape OF law briefs told the we said we
would do it, they could being had them
begging for time
And we told the public about
We endcnvor not to promise tan perform
after promise it, leave keep orr
promise We telegraph for paper by express work
at nisht night, be; put the job presses or SIX if
And then tell the people about it.
1--WE keep quite lot of samples Of printed work with
circular price list always ready for answering inquiries We send
out large calendar first Of the year, and calendars