The Roanoke times. (Roanoke, Va.) 1897-1977, 1898-01-06
Philadelphia, June 10Th. 1897.

Any questions toas do col mi theIp
The following is from The Inland Printer" the leading
printers journal of the country:
"Down in Roanoke Virginia there is one of the largest
printing establishments in the South of the most
progressive and upoate in the business anywhere The
Stone Printing and Manufacturing Company. Mr. Edw L.
Stone, the head of the company, and the from whom
emanaes the majority Of the advertising ideas writes ne
as follows about his advertising:
Il believe advertising almost necessary in the conduct
of printing establishment printing press itself The
Kind of advertising the method employed the point
needs the most consideration
avertsng and has carried inches double at the
top of the column next to local reading NATTER position in
our morning daily for the eight years This changed rcg
arly every week-thc advertisement being up job
department. in nobby style, stercoype plate sent to the
newspaper We thus attend display use of
i'll the late style type bordcr etc. and find that this method
the systematic changing of the advertisements
OF course, the first thing have something advertise
Advertising will not be beneficial for any length the
claims and representations not advertised
We claim to be the largest and best equipped printing Office
N the Stae-with possibly two exceptions; they may larger
ne rea0 no better equipped All of machinery modern
appliances aborsaving We have lots type other
facilities necessary for quick work-and tell Gd
tncrnies) about them.
is, of course necessary quality our printing be
tight and our prices right. and promises kept.
We nclosc little advertising slip letter we send out
md III each package deliver
seldom in slip Advertising Our experience
good job of printing lie -he does not
ask what it cost We mean, for example, suppose
programme is gotten out for public entertainment
programme commented upon. On all sides will hear
Stone that's nice programme you printed for the Flower
Show When some other entertainment is be given they
remember that printed the other programme, and
Then we take of the
We pay especial attention our proofreadng-and it's
winning card with schools colleges universities lawyers
And we tell the people about it,
Our city has population of about % 000we
sixfvc people, occupy three floors by feet lighted
and heated fitted with gas and electric light gas electric
power and electric bells dumb speaking tubes to all
departments. Our people have metropolitan printing
their doors.
And we tell them about it,
We recently undertook to complete in two weeks edition
of 10000 OF S0page catalogue Our
ability to do friend who had our quick
work the shape of law briefs told the we said we
would do it. they could being done. We had them
begging for time
And we told the public about it.
We cndeavor promise than perform-but
after promise it, leave stone unturned
promise We telegraph for paper by express work
ut nghtl night be; put the job presses six
necessary.
And then tell the people about it,
We keep quite lot of samples of printed with
circular price list ready for answering inquiries send
large calendar first of the year, boc
each month
We neuer let up
# quotation asked thing and suggest something
better, perhaps economical, do
We g talk about competitor We blow our own
horn and find it keeps us busy.
tried your questions, hope have done
satisfactorily.
might add that have active charge of the business: am
practical printer; all advertisements keep in touch
with almost job suggesting the change of line here