The Wichita daily eagle., 1898-01-04
Southern Kansas Business Men.

The general public is always predisposed
to the man "wnc knows his business"
Ii is a curious thing, but true. that peo-
pie resent large window in store when
ii is not used for display.
The Newman Dry Goods company OF Ar
kansas City have set February as limit
to- their red ddct:on sale now ON.
J. c. Smith, grocer, of Arkansas City,
says: "If you will try my store, L will take
chances on keeping you as customer
Latter-day advertising consists properly
not so much in attracting attention 10
the general store. as TO certain things
within the general stcre.
The science of advertising is simply
change in ancient business methods. The
merchant who formerly waited for the pub
he TO come 10 him. now goes TO the pub
lie.
1t was sufficient originally for mer-
chant TO say he would sell at cost. Now
he must say at actual cost" What viii
ne say after the public becomes scepteal
of actual cost|'
1t is a meIcnant's lick not his misfor-
tune. that rich purchasers buy quickly,
poor ones slowly. II is the rich who buy
carelessly who are at fault, not the poor
wlo take their time
We do not agree with Duff & Repp. fur
niture, OF Arkansas City, in their custom
airy expire sSion Of prices are easy" What
might re easy 70 one man viii not be to
another. Easy" is too indefinite.
There is such 4 thing as getting win
dow display uselessly ornate. People on
seeing a circus parade have no desire TO
buy the circus. a practical touch should
always dominate window display.
No man can look into a window and
watch a mar cooking buckwheat cake
without a desire t. 20 in and hove some
buckwheat cakes. The principle in that
is the principle underlying al profitable
window displays.
Everybody in town may know Of Smiths
store The fac; tina: everybody knows tais
store is certainly valuable 10 that estab-
lishment- Bat il isn't the entire process
sion. The people must be permitted 10
know what Smith has in his store.
People have a desire 20 buy thing which
they have seen made. Tourists VII buy al
indian basket or a moccasin for tb3s res-
son. You can't manufacture your goods
in sight OF the public. but you can do the
next besI thing and explain 20 customer.
uinutely how thing IS made.
This is a neat conscierstiO Ous-a pearinC ad-
vertisernent from .. Campbell OF Conway
Springs: we shall, during the coming
year. Try 20 study your Interests closer tlan
ever and strive 20 keep in stock a fun lile
ot all kinds of merchandise Of good, serv-
iccahie quality and sell il a. prices close
as posssble for cash and give you fun value
fog your money. always"
i man TO know his business must know
strange thing that the population of a
town v,ll arbitrarily prefer one SIDE OF a
street 20 another. without reason or sys-
TEN. 4 mar 70 Be higaly successful must
understand tbs Stiu IL Should no- Be for
gotten tkat there have been Nspo.eous
among merchants who have taken an IN
favorable locaESy AID ns3e = highly pop
ulag
The Boston Herald says: .-The news
pzper was Teve- more tne natural s-G
effective rnetrod % communication between
those who desire 20 sell ard shose zho
deS e 20 buy thsn = roE is" !; ss TIE
natural -nerho1 becaEae sI zho car rad
a: al fnsginctfvsly rad re ne~spap@rs-
and swallow the<r coat enfE-a5Te----e-ne,t
aaa an-ss fss4fgIly a. they swallow
hreakfGS- II Is Ire effective Rsetao1 -
cause cuz1pet5zi0a hzs eliminated TIE III
worthy srsd Eor>-s than worthless sssye--
tEszE Ses-ceS. ard -5e res1it - ar a.
xhsck ciase.y approaches rae Gre z-ts =
It's n wards a1d Is -r1uuphs