Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1898-06-15

his way to introduce another mans
goods for another mans
benefit. To my mind these are the
answers to the commission men
given to handling unsulphured
walnuts.
The matter for Southern Califor-
MIA deciduous fruit growers to make
up their minds to is this: Which
will make the most desirable fruit
for the market, sulphured or un-
sulphured : If the answer is in
favor of sulphured, we might as
well dig up our peach and apricot
trees, for at present prices for dried
fruits, there is no profit to the
grower.
Let us examine into the matter.
First of all, which is the most desir-
able to eat3 Unsulphured, of course,
you will say, but you cannot sell
it. Is it not strange that you pre-
fer it for your own use, but your
customers do not buy it If we
admit the unsulphured fruit is
the better, then what 7 We must
at once 60 about the task of intro
ducing it into the market.
recollect some years ago a new
trunk line was built from north to
south through the peninsula known
as the Eastern shore (of Maryland),
region which for the first time
knew what a railroad was. Some
of its people had never seen such a
thing before. One of the first
trains carried an excursion party,
among the passengers being press
representatives. One of these left the
train to walk into the country, and
meeting one of the farmers there,
the following conversation resulted:
"What do you grow here ?"
Corn"
"Don't you grow anything but
corn :"
"No."
"But that's pretty poor looking
corn :"
"Yes. Say, stranger, me father
and me grandfather before me
raised corn in that field, and guess
I'll do the same thing longs Pm
here, IAN | guess its about time
that fields about tired of raisin'
corn, but Pm skeered to try any,
thing else, for fear it'd do no
better"
Because we have always sold
sulphured fruits, is no reason we
may not try better plan. Five
years ago someone concluded to try
a new plan for disposing of our
orange crop. Well, the new plan
brought more money to the grower
than the plan it supplanted, and
now the deciduous fruit growers are
about to embark on the same boat.
Gentlemen, the thing for us to
do is to study out the best way in
which to prepare our fruit for the
market, the way in which it will be
the most desirable, the way which
will bring the best price. If the
evaporation plan is the best to pro-
duce the best fruit, it will not be an
impossible task to let the consumer
into the secret.
There are many ways of doing
this, but | will take up one plan.
First of all, pack your fruit in one
pound cartons, twenty-five to a
case, making both package and
case neat and attractive, giving all
an air of cleanliness. Then adopt
the latest, up-to-date method of
introducing new goods for the table.
Introduce it cooked into the mouths
of the would-be consumers, and let
them know by contact with the
fruit that it is really good goods.
When he sees it, he will not be
Disguised. My package admits the
goods do not look so well, but that
they are prepared for the palate
and not for the eye. Put up your
goods in sealed packages, then if
customers try a package, find it
good, they will know how to get
more of the same kind.
What has been said of fruit
applies equally to nuts. Califor-
mans are, or should be, interested
to raise the best product possible,
and, having raised it, to put it on
the market If sulphur injuries
fruit, drop it; if it benefits fruits,
use it, by all means. We can
afford to insist on introducing un-
Sulphured fruit, if by so doing we
can get back the market that has
been lost. We talk of spending
money to exploit new markets in
In-A.,.A II.