The Roanoke times. (Roanoke, Va.) 1897-1977, 1898-02-09

The following is from The Inland Printer the leading
printers Journal of the country:
Clown Roanoke Virginia. there is one the largest
printing establishments in the South, and of the most
progressive and up-todae in the business anywhere The
Stone Printing and Manufacturing Company. Mr. Edw L.
Stone the head of the company and the from whom
the majority of the advertising ideas writes
as follows about his advertising:
Il believe advertising be necessary
OF printing establishment is the printing itself The
kind of advertising, method employed point that
needs the most consideration.
The writer has always believed
advertising and has carried inches double
top of the column, local reading matter, position
morning daily past eight years changed rcl-
larry, every wccthe advertisement being up jo
department, in nobby STYLE ereotypcd and the plate
newspaper. We thus attend display Of
ali the late style type, borders, and find that this method
encourages systematic changing of advertisements
OF course the first thing to have something advertise
Advertising will not be beneficial for any length
claims and representations not advertised.
We claim to be the largest best equipped printing
in the Statew possibly exceptions: they MAY be laqer hit
really better equipped All of machinery modcrn-our
appliances laborsavng, We have lots type and
facilities necessary for quc wok-and tell Gd
1t is of course necessary quality our printing be
right, and our prices right. and our promises kept
We incosc little advertising slip in each
and in each package deliver.
We mention price newspaper adversine and
seldom in slip advertising. Our experience a
sees good job of printing nc remembers rho did i-le
ask what it cost We for example, suppose handsome
programme is gotten out for public
programme is commented upon On all sides will hear
Stone, that's nice programme you printed for the Flower
Show" When other to be given they
remember that printed the other programme us
Then VIC take of the
I'VE pay especial northumberland it,.
winning card with schools, colleges universities LAWYERS
And we tell the people about
Our city has population of about % OOO-we employ
sxtyfvc people occupy three floors by feet lighted
power and electric bells and speaking tubes to nil
departments Our people have metropolitan printing
their doors
And tell them about
We recently undertook complete weeks an edition
Of 10000 copies lsogc catalogue customer doubted
ability do \ friend who had our quick
work in the shape of law Briefs told the said
would do it, they could it being done We them
begging for time.
And we told the public about it.
We endc,vor promise than pcrform-but
after promise it, leave unturncd keep our
promise We telegraph for paper BY express;
night night may be- put the job presses six
necessary.
And then tell the people about it.
We keep quite lot OF samples of printed work. with
circular price list always ready for answering inquiries. SEM!
large calendar first of the year, and calendars
each month.
We let up
We make it rule all letters coureousy and fully
quotation asked thing and suggest something
better perhaps cconomca we do
We talk about" a competitor We blow own
horn, and find keeps us busy
L have tried your questions, and hope done
satisfactorily
might add that I have charge business am
practical printer write all the advertisements; keep in
with almost job suggesting the change Of line here
believe giving force good tools work with
the head