The Roanoke times. (Roanoke, Va.) 1897-1977, 1898-01-27
Philadelphia. June 18th, 1897.

The following from "The Inland Printer" the leading
printers journal of the country:
Down in Roanoke Virginia. there is one of the largest
printing establishments in the South one of the most
progressive and uptodate in the business anywhere The
Stone, Printing and Manufacturing Company Mr. Edw L.
stone the head of the company and the from whom
emanates the majority of the advertising ideas writes ne
as follows about his advertising:
believe advertising to be almost necessary conduct
OF printing establishment is the printing press The
knd OF Advertising the method employed point that
needs the most consideration.
The writer has always believed in amount of news
paper Advertising and has carried double at the
top of the column next local reading matter same position in
our morning daily for the past eight years changed rcg
aJ every weel-hc advertisement being up job
department. IN noby STYLE stecopcd and the plate
newspaper We thus attend display the use OF
all the late style type, borders etc. and find that this method
encourages the systematic changing of the advertisement
OF the first thing have something to advertise
ADVERTISING will not be beneficial for any length if the
claims and representations not advertised.
We claim to be the largest and best equipped printing
IN the Satewth possibly cxcepions they mag larger
nc realty no better equipped All of machinery moder-ouy
ppiances hborsaving, We type and other
facilities necessary for quick woand tell (nd
.icmcs) about them.
1t is of course necessary the quality of our printing be
tight, and our prices right, and our promises kept
We incosc little advertising Slip in each out
aud in each package deliver.
We mention price newspaper Advertising and
seldom i'll slip ADVERTISING Our experience when man
sees good job of printing he remembers ho did The
ask what it cost We for example, suppose handsome
programme gotten for public entertainments and the
programme is commented upon. On all sides will hear
Stone, that's nice programme you printed for Flower
Show When other entertainment is be they
remember that printed the other programme to us
Then take Of the
I'VE pay especial attention to prooreadng- It's
winning card with schools, colleges universities lawyers
And we tell the people about it.
Our city has population of about % 0OOwc employ aboa
sxtfve people, occupy three floors 60 by feet lighted
and heated, fitted with and electric light electric
and electric bells, dumb and speaking tubes to ali
departments Our people have metropolitan printing
their doors.
And we tell them about it
We recently undertook complete an edition
OF 10000 copies Of 1S0ae catalogue doubted
ability do A friend who had our quick
work i'll the shape of law briefs told the
would do it, they could it being done had them
begging for time.
And we told the public about it.
We endeavor not to promise than perform-but
after promise it, leave stone keep orr
promise We telegraph for paper by express; work
at ngt-a night be; put the job presses or Six
necessary
sAnd then tell the people about it,
We keep quite lot of samples of printed work.
circular price list always ready for answering inquiries
each month.
we "let up'
We make it rule to all letters coueousy fully
IF quotation asked thing suggest something
better or perhaps economical, we do
We talk about" competitor We blow our own
horn, and fEd it keeps us busy.
have tried to questions, and hope have done
satisfactorily
might add that have active charge of business; am
practical printer write all the advertisements keep touch
with almost job suggesting the change of line here
there believe in giving force good tools work with have
tried eutcnans the head of the departments who take
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