The Anderson intelligencer. [volume] (Anderson Court House, S.C.) 1860-1914, 1898-07-06
Merchants Advice to His Associates.

The lack of foresight upon the part
of many business men causes trouble
and misfortune. They do not study
their business carefully enough to
realize it's needs. A man should hove
his business. He can no moro be
successful in business he dislikes
than he could be happy with wife
he dislikes. How many shoe men
would have made good butchers; how
many dry goods men good farmers,
etc. The business man of to -day gets
very little encouragement, on the
other hand, there is a great deal to
discourage him. Success and fortune
are like fickle, flirting maiden. Ad-
versity is bully, and turn where you
will, he faces you to discourage, dis
hearten and destroy. Thousands fall
before him, but that Aaron Burr
metal called pluck and perseverance
will triumph in the end. The ar.i-
dote for despair is enthusiasm, nd
the germ Of enthusiasm is love for
your business.
Don't be selfish and conservative
with yoar business. 4 man in bust
ness, as in social life, must assimilatc
with his kind or he will be eliminated.
Nothing in this world can be obtained
without cost, and he who is willing to
help in order that he may be helped
wins the love and respect Of all. In
short, the selfish man is narrow
minded, conceitcd, vain and unpro-
gressive. BE liberal, broad minded,
generous, energetic and receptive of
new ideas and methods. BE courteous,
attentive and kind to all your custo-
mers alike. \ man may drop in to-
day to buy . cents worth. Your
courtesy may win not only his trade,
but his influence; and always rcmem-
ber there are two things to win in a
customer-his trade and his influence.
1t is sad fact, but nevertheless true,
not only courtesy, but common, every
day politencss is fast becomingg un-
fashionable in business There never
was time in business life when in
sulting receptions were necessary. If
you are too busy to give audience to
one soliciting, if you are gentleman,
you can in many ways inform the
visitor Of the fact without insulting
him. This insulting manner, nine
cases out Of ten, is unnatural and as
sumed. Courtesy is cheap adver-
tisemcnt and pays handsomely. Re-
member, you make your living out Of
those that trade with you, and you
are not the only tin can in the alley.
A word in regard to advertising.
Advertising to be successful must be
continuous. We have all read 4Esop's
fables. If you haven't, I'd advise
you to do so at once and apply at least
this one to your business
"a crow, becoming very thirsty,
sought plan to relieve himself. At
last he found pitcher containing wa
ter, but there was only small guam
tity Of water in the bottom Of the
pitcher. For anatomical reasons the
crow could not reach the water, nei-
coulo he pour it out; but being q very
wise fellow, he persisted. At last he
thosghs. cut plan. Picking out n
pebble he dropped it into the pitcher
without any effect whatever, but he
was not discouraged. He knew he
was right, and away he went dropping
pebble after pebble into the pitcher
until the water was raised to the top,
where he could reach it with ease"
One Of the secrets Ct advertising
lies not in one insertion, but in con-
stant presentation. There is many a
Thirsty advertiser to-day who,
through his selfish, narrow minded
ways, has failed to reap the harvest
which lay within his reach Leon
WcafhersLee iM -4tlanta Consultation.
= It is only in the wcrld of dreams
that we have the rainbow without the