The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1898-07-10
Southern Kansas Business Men.

Take care OF the Individual and the pub
lie viii take care o. itself.
The human mind f. not so constructed
that II can amlshiy stand the attempt TO
persuade 90 bug something not wanted.
A careful clerk doesn't attempt 10 over
ride a positive no.
A change in the construction ~ an ad-
vertisenent does not change SIS style
style is individual and will cling 70 ar
advertisement through az changes Of
type or manner Of display.
40 man can write "a good advertisement
who is not susceptible % criticism. me
writer Of an advertisement must have a
pateraal admiration Tor his creation or r.
VIII not amount 10 much.
In the stores q ;hsz.fUture one OF the
employees lu each establishment viii -
chosen o. write advertisements And tha
eruploye who shows AZ aptitude iu that
matter should Dc encouraged csaSsiesaly.
The foundation n news is gossip. Store
gossip must be- store Hews something 90
lefsrest end hold the attention An old
story will not 10 this. no matter hcW
hraveIy IL may be Furnished. The word
Ing ~ an advertisement should 20, alone
Do renewed. tAe subject matter must Ds
changed
one result - the uidsunmer Saturday
half holiday lu $ew York and elsewhere
has been 90 crowd more shopping Into
Friday saturday viii always Pc mar
ket dsv." ho@eveT. no matter what tns
time o. year. in those c.ues where al
STORES arc ogeu al day Of "a The case j.
the aesl
K geo4 many f5Ikz are getting away
20 escape Ja.F and q good many others
are coming t1 town orr purp0Fe t1 make
summer gateaases The r7l1tsr oisrf~ats
- travel make visible ~deiss iu the hlFh-
vags Eeth nete 70 Tourists base faflr
epec al i-asal needs ard these make Dsh-
lnaFs fer Ihess aierf ~ cstrH f. me MD
summer holiday trade ueT newer fqsal
fae 8aaGae trade - December bat sSili
& nas uufafhofnr1 p1as 7ilitisH whose
6rpths may ser te fa4l3eG by the ID
yertla.rg pleHus-
+.Tezxsass. ssFa EIr Esnry Irv.rz AL
tHe world is ea f-gfee sd fas E91i ~ .oUF-
ra .srn rlf. ar prsBhsti~ bfraass 20 hHr
~ 90 frr -7lrl11e snf utfs-evrf % zlc
wsa. saa egns f5r e mUch fnpiar ger
erztt1r - sas at~aeHrfft anG fns as ro-s-
ger r. fHr Same Nsy f1s zeEsrfl ssF
na aas.taalT gre5ect his thoughts .rf9
fern7rF3s BE murt anticipate TIE se@ss
~ ras e9r8irE Gay. and create ita Eh VA
Tbs Pc goes - rhe slcaeruy - pss etfT.
uc'rh ffarsrnptss a. ~ fEiSkitag ~
t1cra - tas talata
Art aaa Advertiser The prof@szl9ras
ad-sfitsF nlsi hsvs 81 least a fhtsfvt5csg
xr1uisfEs - sH gee hrssehsa - nrWs-
payer @gss. wsFf - ahle ~ Ese risar ga
fose35ls taugEsxs r7lst kraE sGrasfalaz
aa1af pgHsuesE ard nss asss fsefhs9a sas
uzs. - q elofc Tu<Fnf - hamza ua-
.gFr Has aeFE consists = pfe1arlrz al
So rra4 f9g aezssspfT srsa rlaEszlfr as.
cir-a+ars. hees.s-s posters. etc lie ssrrs
sEs fHletl1.s fz xcHraf say - can
.1efsrs aes afrsrEes &C. Esf zee hesf pos
uhe sssg Es Las rpsemsrE - a.
6s~sress a.afs - msffsf - az a-are1ss
- f4starsa Hs knows tes Sc Ess assa
1sEe a8 s@eks 81 sssr-ssnrs basf-
lars fFe1E tae gss ssEr f5e Fets 49,
far s1errzsrt Esess are "a tesf e-ssr-s Ia
assaesa erU asa-zE fhssF ~ Sc 49, %
give t1frs.e srEsrers 20 zee peaaisss
tFate- Tss a1-Nrsfsr zsst haTs tks 80.
= fae seerfzsat Ha a8af kn1H - nea-
1s ns sus as11fs ta Tea-1 Sc
Uast EeaN fas eazss - Eez<a as uar.fn
- es 1ew AffrF Estt5aK fats sararrsa-
ffcz - aesa ga krsss sssEs - sea- sfa~rs
aare eesa ~ Easssssssag - as awa
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