The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1898-05-24
FOR OMAHA FAIR
E. c. MaCfarlaDG Notes That an
Opportunity is Offered.
LACK OF ADVERTISING MATTER
No Literature on Hand - Down
Town" People Will Do
Their Share.

E. c. Macfarlane, a gentleman whose
judgment in the premises is of the first
worth, sees in the approaching Omaha
Exposition a great chance for effective
advertisement of the Islands. Mr..
MacfarIane has consulted with the
Pacific Mail, Oceanic, Wilder and In
ter-Island steamer companies and the
Oahu Railway Company, as we'll as
with a number of prominent firms and
individuals and finds ready endorse
ment of his plans. There is also ap-
proVal from members of the Cabinet
and a number. of the Legislators.
The supply of advertising matter is
exhausted. The Foreign Office hand
book edition is nearly gone, and be
sides the work needs revision. Con
published. There is on hand abso-
lutely nothing Of any value for such
an opportunity as is presented. Mr.
Macfarlane reasons that thousands of
people who intended going abroad as
usual this year will not care to cross
the Atlantic, but will be attracted by
the big show at Omaha. Many of these
people will come on to the Pacific coast
and numbers of them will journey to
the Islands if the attractions of the
trip are properly brought to their no
tice The Hawaiian Government exhi-
bit at Omaha will be in charge of a
newspaper man and as Mr.. Macfar-
lane believes, one who will give effec-
tive distribution to such literature as
may be provided. Mr.. Macfarlane is
quite familiar with the direct and in
direct profit to the various elements
of the community in the tourist travel
and is in constant communication
with the Cook & Son and Raymond
& WhitcOmb people, the worlds ex-
cursiOn promoters. These firms are
to the Islands, want to bring
people here, desire to advertise the
country and have done much, but now
write that they are handicapped for
want of advertising matter. Raymond |
and Cook and hundreds of individuals |
send by every mail letters indicated |
the damaging lack of printing. They |
suggest leaflets and booklets we'll il |
lustrated.
Mr.. Macfarlane says the Volcano I
House Company and the Hawaiian |
Hotel corporation will do their share !
and that from conversations he has !
had with transportation factors and !
others interested, he is confident that |
down town people" will subscribe |
One-half the amount required if the |
will appropriate the
other half. The estimate of total eX-
pense is $4,000, which all who know
anything of the business will agree is |
quite moderate.
While primarily there will be ex-
plotted the tourist attractions of the |
Islands, due attention will be given |
the business and industrial features, |
with the view Of attracting capitalists |
and settlers. 1t is proposed to have !
a handbook that will depict the edu- |
catiOnal advantages of the country. |
For this use, Minister Cooper will have |
prepared a resume of the report Of the |
Bureau of Education. Another feature /
to be brought to the attention of the |
'
Of getting to the Islands. There are |
in the United States thousands of peo- |
pie away from the seabOards who think |
of visiting the Islands, but who have |
no idea whatever as to routes of trav- |
el, time, expense. etc. The new book |
would give all these points.
Those who have in times past in !
terested themselves in getting people |
to the Islands regret very much that |
the CyclOrama of Kilauea is not to |
be shown at Omaha. A site except /
iOnally favorable was secured. but the
men who were going into the enter
prise let the concession on the space
slip away and finally abandoned alto |
gether the lease of tE~&IyclOrama.
Advertising matter placA&uak Omaha |
will reach Americans almost exclusive
" and will appeal strongly to the
thousands of people who have been
reading of the Islands almost daily
for five years, but who have had very
little specific information. 1t is de-
sired to prepare this literature at once
and to have it in charge for distribu-