The San Francisco call., 1898-12-18
 A STRONG CONCERN.
The Continental Building and Loan
 Association Of California

To the wage-earner of small means the question of how to secure a home for himself and family ever presents itself. He who is compelled to pay rent equal to quarter of his income finds that a life of constant drudgery confronts him. How then shall this be avoided?
 The question is easily answered. build your home on the installment plan. Instead of paying rent every month, which is a total loss of so much capital, devote the money to payments on your own property. Within ten years the home is paid for and the question of rent no longer disturbS the serenity of the owner.
 Of all the plans which appeal to the consideration of property owners the best is that of the building and loan as- sociation. There are many of these in- stitutions in California, but there is none which stands higher in public es- timation or whose operations are larger than those of the Continental Building and Loan Association of California, To- cated at 222 SansOme street, San Fran cisco This powerful concern was or ganzed in 1889, and has built more homes in this State than any other in stitution in the same line.
 The solidity of the association is evil denced by it's large capital, amounting to $7,250, 900, of which 1,250000 has been actually paid in. Its profits and reserve fund amount to $140,000, while it's monthly income is $75,0 900.
 It should not be imagined that the business of this association is confined exclusively to making loans on real estate in San Francisco. On the con- trary money is loaned to parties all over the State, and some 1927 mort gages are held on property in Sixtyfive cities and towns in California. Branches have been established to the number of 215 in the leading cities and towns of the State. Its extensive business has been a blessing to wage -earners. for it enabled thousands to secure homes of their own. In 1897 one-tenth of all the homes erected in California were built by it's aid, and this year one-eighth of the homes were erected with capital furnished by the association.
 It is very essential that the wage earner of small means who desires to secure a home for his family should identify himself with the safest and most prosperous building association in the business. The figures given above show that the Continental Building and Loan Association possesses these two qualities to marked degree and It's prosperity IS a guarantee of the prosperity of every member. The bur densome interest and premiums exacted by smaller associations are not exacted by the Continental Building and Loan Association, but, on the contrary. the most favorable terms are given to bor- rowers.
 The officers of the association are gentlemen of high standing and repu- tation in the business world. Its di- rectors are realty experts, as well as conservative business men, qualities which insure a management of affairs in the interests of the loaner as well as the borrower. Every member of the association shares in the profits. favor which a borrower from any other source fails to enjoy.
 The president of the association is Dr. Ed E. Hill, and the vice president. Captain Oliver Eldridge. The general and secretary is William Cor bin.