Richmond dispatch. [volume] (Richmond, Va.) 1884-1903, 1898-07-15
Some Plain Facts.

CIV est POINT lltl-DeditI)
The Richmond Dispatch commenting. in
the article appended. on our editorial Of
last week regarding the trade of this re-
gion with the capital city, states some
plain facts that ought 20 impress tho
Businessmen OF that city.
our people from this entire region, even
down to the bay, can reach Richmond
more quickly. either by mail, phone. or
In person, and IN the latter case. at less
cost, than they can reach any other city.
From the King and Queen Peninsula, as
far down as the lower end OF Gloucester
county, people can leave home In tho
morning and have more than six hours
in Richmond for trading, and return homo
the same night without great inconveni-
ence or mourning hotel or other large ex-
penses.
Tho Plain-Deoler has had good deal OF
advertising from Baltimore and Norfolk
houses frequently, and has carried also a
number OF Richmond advert sements. and
what we said last week was not complains
ing, as our esteemed neighbor seems To
have thought-for that Is not our DISPOSE
ton. but we were aiming 70 correct u
wrong impression as to the existing OPP
portunitios OF Richmond businessmen to
secure a greater trade in this regfon than
they now have, and to point tho fact that
the real cause is lack OF effort on their
own part. by personal correspondence.
the editor laid these matters before the
Chamber Of Commerce In Richmond long
ago. and has personally endeaYored, In
mixing with the people OF Tidewater SO
constantly, 10 turn TO our metropolis tho
trade that naturally belongs to her.
Seventy five per cent. OF the drummers
who cover this territory represent Balti-
more and Norfolk houses. and "a glimpse
at the advertising columns OF the weekly
papers circulating here show about tho
same relative effort. The firm that ina
gines It Is so well known that 1t doesn't
need to advertise generously and wisely.
is 4 back number"
One OF the best points Of the editorial
OF the Dispatch is this:
1--WE have nothing but good Will for the
drummers. They are worthy or all
praise, and Richmond could not get along
without them; yet there are people whom
they cannot reach. And II is a good
thing, too, 90 make the name OF your
house so familiar 10 the merchants ana
the masses that when your drummer APP
pears seeking trade. the mere mention ot
the name will at once carry weight with
IT,"
II Is q mistake. too, 10 assume that ths
city papers covers the entire field. This
is said in no spirit OF jeaousy. Even they
arc none too well patronized, but II Is
indisputable that the local weekly paper
is the only secular paper that Is regularly
read in the majority OF country homes.
IL gives the home news in which they are
most interested. as no other does.
Soon after IL was established, ia 1850. tho
Plain Dealer was adopted by the Super
visors as the official paper OF King WIZ
liam county, and has been such ever since
and there is not post-office In tho
county where II does not circulate, be-
sides having general circulation In the
neighboring counties. IL has no COM
paints or whnes 10 voice. Its success
IL gratifying. yet we are anxious. or
course. 70 increase our efficiency and
patronage. We have thus spoken how
ever. unselhshly. frs. In the interest OF
trade development. and second, In the In
terest OF the local weekly newspaper at
large as q medium OF advertising. not to
be neglected when the best results are
desired