El Paso daily herald. (El Paso, Tex.) 1881-1901, 1898-01-11
AN UNJUSTIFIABLE WAR
OF Denver Business Houses on the LO
cal Daily Newspapers

cal Daily Newspapers
There is war in Denver between
the large business establis b
ments ard newspapers. The adver
tise rs decline to advertise further up
less re d U ction of 20 per cent is made
in the advertising rates accorded fol
several years past. The newspaper
maragers show how such q reduction
would cause them to run at a heavy
loss, but all protestations fall on heed
less cas-. The result is that for the
time, no advertisements of the firms
engaged in the combine are appearing
in the Denver dailies.
| The Denver Republican collected
| the rate sheets of a number of news
pape' published in western cities of
the size of Denver, and laid the facts
connected Herewith before the COM
bine, but without moving them in the
least.
The Republican shows that the
lowest average yearly advertising
rates in Denver and six others western
cities of about the same size-ten agate
lines making square in each case
are as follows:
Denver-All daily papers, 374 cents
per square.
Omaha-The Bee, 40 cents per
square; the World-Herald, 40 cents per
square.
Indianapolis News. 60 cents per
square.
Miuneapolis-The journal, 70 cents
per square: the Tribune, 90 cents Fer
square: the Times, 60 cents per square.
ST. Paul-The'Dispat 55 cents per
square; the Globe, A cents per qusre;
the Pioneer Press, 40 cents per square.
Los Angeles-The Times. 40 cents
per square.
Kansas City-The World, 60 cents
per square: the Star, 80 cents per
square; the Journal, IS cents per square;
the Times, 60 cents per square.
In each of the outside cities named
above there is an extra charge of from
25 to so per cent per square for special
positions, while in Denver no extra
charge is made to large advertisers for
special positions.
OIt appears therefore from unquestion-
able evidence that the rates charged
yearly advertisers by the Denver daily
are lower than the lowest
in any other western city.
= The Republican also has shown that
the cost of maintenance in Denver is
greater than in the other cities named,
% per cent higher than in Kansas City,
Omaha, Indianapolis, Minneapolis or
ST. Paul, while paper, ink, ETC.. are
more costly than in any city east of
that meridian. Moreover. not q sirgle
in Denver has earned q fair
return on the capital invested in its
plant during the last four years, while
several of them have suffered serious
losses during that period.
Then the Republican notes: 1--WE are
informed that the agreement
into by the concerns which
-igned the letter quoted above, in
wolves, not only the control of the press
in all public matters, but also the bus
ip ess and political affairs of the entire
In it's concluding remarks, the Re
publican Justly says: sfPurchasers
who deal with any of these firms are
expected to pay their list prices for
any goods they may buy. and why
should not advertisers accept the rates
fixed by the newspapers for space in
their advertising columns without at
by coercion to secure q re-
duction at once arbitrary and un-
justi fla ble?':
ending-viZ the ultimate triumph of
he press Business enters into the con-
duct of q newspaper the same as any
other branch, and newspaper men
frankly cor fess, and tell their patrons
that they entertain the idea of making
receipts at least equal expenses, as
the credit OF a newspaper is quite as
much of an object as is credit in other
lines. and the only way to that end is
the adoption of such advertising rates
rs will carry expenses. This ls horse
sense in any community.