The Roanoke times. (Roanoke, Va.) 1897-1977, 1898-02-12

The following is from The Inland Printer" the leading
printers journal Of the country:
Down in Roanoke Virginia, there is of the largest
printing establishments in the South and of the
progressive and up-todae in the business anywhere The
Stone Printing and Manufacturing Company. Mr. Edw L.
Stone the head of the company and the from whom
emanaes the majority of the advertising ideas, writes
as follows about his advertising
q believe advertising necessary the conduct
of printing establishment is the printing press itself The
kind of advertising, method employed the point that
needs the most consideration.
The writer has always believed in certain of
Advertising and has carried two inches double
top of the column reading matters same position in
morning daily for the eight This is changed
larry every wecthc advertisement being up job
department. in nobby style sercoypcd and the plate the
newspaper. We thus attend display have the
al the late style type borders etc. and find that this method
the systematic changing of the advertisement
OF course the first thing TO have something advertise
Advertising will be beneficial any length Of
claims and representations advertised
We claim to be the largest and best equipped printing Office
in the possibly exceptions: they man be aqer M
really better eqppd All of machinery modcrn-our
appliances abor-savng, We have lots of type
facilities necessary for quick worl-nd tell lnd
cncmles) about them
1t is quality our printing be
right and our prices right, and promises kept.
We incosc little advertising slip in
and IN each package we deliver.
We mention price newspaper alversiun and
seldom in slip advertisn experience when man
good job Of printing he cho did not
ask what 1t cost We for example, suppose handsome
programme gotten for public entertainments
programme is commented upon. all we will hear
stone thats nice programme printed for the Flower
Show When other entertainment is to be given they
remember that printed the other programme to us
Then we take care of the
We pay especial attention northumberland it,
winning card with schools, colleges LAWYERS etc
And we tell the people about it.
Our city has population of about employ aboa
sNtyfve people, occupy three Aoo by feet well lighted
and heated fitted with gas and electric light gas electric
power and electric bells walters and speaking tubes to m
departments Our people have metropolitan printing Office at
their doors.
And we tell them it.
We recently undertook complete in edition
OF 10000 copies Of 1SQgc catalogue doubted
ability do A friend who had some OF our ouic
work in the shape Of law briefs told we said we
would do it, they could it being We had tcn
begging as for time.
And we told the public about
We cndeavor not promise than perirn-but
after promise IT, leave to keep our
promise We telegraph for paper by express work
AT ngta night may be; put the job presses or six
necessary
And then tell the people about it.
We keep quite lot of samples of printed work with
circular price list always ready for answering inquiries.
out large calendar first of the year. bo
each month.
We let up
W. make it rule all letters courteousy and fully
/! quotation asked thing, suggest something
better, or perhaps economical do so.
We talk about competitor. We blow our own
horn and find it keeps us busy
have tried your questions and hope have done
satisfactorily
might add that have charge of the business an,
practical printer write all the advertisements touch
with almost job suggesting the change and
there believe giving force good oos with have
tried and leutcnans the head