The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1898-01-22
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The Times Union and Citizens Great
Middle Florida Trade Edition


ing Middle Florida trade edition,
which publication will fully set
forth the advantages of our sec
tion and it's capabilities and desi-
ra bilitieS Of soil and climate for
those seeking homes in Florida.
Ii is needless to refer to the man.
ner in which such an edition will
be produced, for all Of Florida
and large part OF our common
country have been made cogni-
Zant of their ability to do the
work i'm a manner that leaves
nothing desired in form and sub
stance, as witness the holiday
| edition gotten up by this enter
prising paper for South Florida,
| which was received by our own
people, and the press Of the coun-
try, that gave it a publicity and
| gratuitOuS advertisement never
accorded any similar edition from
Florida or any other state. That
the money expended by the peo-
pie of South Florida in making
| known their attractions to home
| seekers and investors in Florida
has been well spent and borne
fruit is already attested by the
space takers in that superb edi
tion and continues to bear fruit.
The question comes home, what
are we going to do to keep our
selves before the world: VIII we
fold our hands and supinely sit
down and permit inertia do it's
deadly work, or show our neigh
bors and the world that on the
map Of Florida there is such q
place as Ocala and Marion coun-
ty, Of which has been our wont
to boast and justly that it hat
no superior III the state in fertility
Of soil and possibilities to those
who will utilize it's productive
ness by the application Of intelli-
gent methods.
We trust our people are fully
alive to this important question
ana the great opportunity, not
only as private citizens, but that
our county legislators will meet
the occasion with the conSidcra-
ton such az important Qu2s
ton demands, at their hands.
The Star las no hesitation in
saying that Il iudicious appro-
pria ton Of funds by our county
commissioners to promote pub
iicity in the interests Of Marion
county, through the medium of
this special middle Florida edi-
tion, would be money well eXpen-
ded. We have always contended
and are Of the same belief now,
that it is as necessary for a COM
munity to keep itself before the
attention OF the prospecting g
world, as it is for q live, wide
awake merchant tc be continually
reminding the consuming public
that his stock Of goods is open to
inspection and he has something
worthy of their attention in
quality and price. 1t is q waste
Of space TO reCite instances, the
country is full of them, where in
dividuals and municipalities have
: been built up and made prosper
Gus by judiciou5 advertising,
Not spasmodic action-a grant
; squirt and then supreme lassitudt
> but by "kecping evcrlastingly al
. It, and Just as certain as the
/ constant dripping OF the Wate,
viii wear away the stone, 50 vii
ceaseless activity and eifort, n
, tellIgently directed in the adver
l tising line, bring results.
II you have q good thing
''push it along" and the Star,
Y knows Ocala and Marion coun
r t. have this good thing. Let it:
!. people push it along tie lines su@
guested. The Star, practicinc
what 1t breaches, urges the com
! nunitT and the county C0umiS
5 sjoners 10 assist iu th" good work