The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1898-09-30
AN HONEST BREWER.
Peter schem n, Of Philadelphia Whose

reteF 1ocnemn m OF Philadelphia Whose
Beer it was a Privileges to Sell. sz55
Peter Schemm kthe Philadelphia, brewer
who is reported as having thrown himself
|soverssNlagara Falls, was one of the most
remaEka bic beer makers in this. country.
For many years he rigidly limited his out
pnt to the supply of certain number IF
customers. and he could not be induced to
extend his list. The only way in which a
new customer could get Peter Schemm's
beer was bysbuying out or inheriting the
business Of a retailer who had been IN re-
ceipt 'of At. Saloenkeepers desirotis Sc oh
s!almng + enrolled their names on "a wait
slng hist. and sometimes had to wait years
before a vacancy occurred and they could
become customers In the sale of sa-
loon the! esta blishmentl had to be a very
costly and magnificent one if, the sprivi-
lege OF getting Schemm's beer did not
rate higher in value than all the rest of
the stock, fixtures and good will. There
were numbers Of small. dingy- looking sae
blooms where Schemm's beer was sold: hut
what business they did! And the expla-
nation of their having the much-coyeted
sbrew when the finest places in the city
pleaded for it in vain is a simple one.
Ihe original proprietors of those saloons
We're among Peter Schemm's original pa
irons. -..ra ~ ..t.ft. .t4E5 - -.
: Several years ago a strong effort was
made to induce Peter Schemm to supply:
ms beer to one saloon in New York The
old man received courteously the agent
VINO presented the proposition, reflected
evidently upon how he should phrase his
reply rather than what the answer would
be-and said: mo; even if l were dis
posed to expand my business. 1 would not
think well. Of. shipping my beer to New
York. II would be liable to delays and
exposures to the sunson railway platforms;
which would affect its quality; I might
have trouble getting the sempties' back
and at the best they would not reach here
IN time to. be cleaned with the necessary
spromptitude, after being emptied, to in
sure their proper condition for refi!ling.
And: aftersall what would. / gain. by 50
much trouble and risk :? Simply some
more money. only make beer to supply
those who patroniZed me when I Twas 4
poor young fellow, wanting customers to
buy my beer. So long as one of those cid
customers lives and wants my beer, he
should have to run the brewery to supply
him with only barrel day. But to
run the brewery at all it is necessary to
make much more beer than my old Gus
TONERS want. so I supply others, to the
capacity of the plant, but 1 will not en-.
large that capacity to make more beer
do not want new customers; I do not
WOAt H1hc5 HlUEc 5U0tI, i uO uOt care
to trouble myself to make more money y
- Of course there was a good reason for
the popularity of Peter Schemm' s. beer
: 1t was said by many to be the best in the
country. Not an ounce of any tstlbsti-
stutes" entered into its composition. Hops,
malt, yeast and water were it's only com
Ponents,sanl the allowance of malt was
very large. Not al keg of it was ever sold
that had not gone through its two FER
mentations and had at least four months
of age. And it was all brewed in the old
I fashioned way. Peter Schemm looked
with adherence upon the new-fangled de-
vices BY which the modern brewer Is able
to make, every day in the year, tie tri-
umph of chemical connection that he dig
nifies with the name of beer The brew
ing in Schemm's establishment was All
done between the list of October and the
LIST of March. Immediately after the lat
ter date, every year, the entire brewery
would be thoroughly cleansed, the " al!s
whitewashed, the machinery covered with
ollie and the doors locked, to be reopenetl.
during the summer. only by the watch
| man on his daily rounds $Activity was
then confined to the cellars, where there
was ample storage capacity for the entire
output and room for filling and cleansing
barrels. = New York Sum- 49, =