The Wichita daily eagle., 1898-01-01
Southern Kansas Business Men.

T. II. McManus, dry goods, Newton. vii
add ladies' waiting room 20 his store
Most Of the merchants in southern Kan
sas today give their employees half holi-
| day.
Mrs. c. NJ. Short. who has opened the
Southwestern hotel in Caldwell, adver-
tises.
| As a rule that to be emphasized Is the
| thing 20 be sold, not the man who is to
| sell it.
/ Cneefulness in an advertisement IS Just
as valuable as cheerfulness in a store before
| a customer.
| H. NJ Walt. clothier of Newton. adver-
| tises big Discount which he says means
big loss'' to him.
| 1t Is at this season of the year that a
| merchant can say he is selling certaing
| things below cost and be believed.
The Star clothiers OF Newton use this:
I'VE must sacrifice profits-fearlessly We
face the music" That sounds Ike one Of
Wannanaker's advertisements.
The greatest quality in the world Is SIN
cerfty. II never pays 20 write anything In
sincere, no matter how urgent the occasion
for insincertty may at the time appear
The Curtis Mercantile company Of Wei
lington says: "Our enormous stock looks
like IL had been struck by G cyclone, and we
are offering the fragments at a discount
You can not coascientjously say 20 a
reader that "cost viii cut TO figure" Il
does cut figure. Even when you are
selling below cost you keep t1e item OF
less in the transaction in mind
Roser & Co. OF Wellington. place IN the
midst Of a large space a wee line reading
simply: Let us show you our diamonds. ."
II e practically impossible for the rea8ers
of the paper not 70 see this advertisement.
Advertisements have always been effect
i've. Wnen they were new people read
them because they were novel Vow when
they have becom old rople read them be
cause reading them has become as much a
part of living as eating ard sleeping-
In spite Of al you can DO. a hing Wit
ten in a hurry vii be read n hurry. An
sas vs-fk eusrsr ohicfs 'ief szs '1al1rl lsst -
construct viii mazicasly Influence the read
er 70 read slowly and with thought Too
many advertisements are written n a
hurry.
The pubic Is fast becoming educated 70 |
the fact that The day of cheap things Is 1
right after Christmas. As years x BY. !
the ante-Chrtstmas sales VII he more &c |
SiraCre1 10 p-E<eLLl. aLl feE INK. O i
utility. not at the moment Necessary. TiE 4
be purchased
The English language - peculiar. one l
merchant gays: Il viii SCI goods this weel.
a. reduction" E1oLher Eerrhau- says
Il VII sell goods th.s week az great re-
auctson" One advertisement = just as
ssroog as the other. People have become
somewhat deaf % sSjscr-ves.
This 5 t5e way Spar S Dean OF Wei
Isnz.oa &c: a. The pubs: we stzr;s5
snong you seven years ago n a E11zl way /
md BY your Ilber2i support ant pst-oaaEs !
,ur business Eas increased UntE TO-DAY ~
-ave -he Ia-zss- stock q boots ard sao>s
N Sumner couE-y. Th4nkt5g y0u for your
past su2PSri. ws s0iacst yesr future pzs-
-onzzs-"
A New York clothing ArH n - a6ver-
.ssers-t says- --Iz any 1--we business. &
.osrrss. prscsS are rsT1ses here or there a.
,ccasson requires. ard ta1s process = pro
guc..ve q bs-Ez-D- bargains are tazs
. .ssa Of Efe-of zsseAf1laess n iae s-o-ss.
re first of r5s year - naturally rsTssu1
i-us Il nary so-es Il Alt pay 70 Eatca
hen al, tH-z week espec.zEy.