The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1898-11-06
Southern Kansas Business Men.

Confidence is a very difficult thing 10
build up in advertising. as we'll as In any
thing else. And IT is easily destroyed
Truth is a quality which must be held in
viol2ble
There IS a very great attraction in n
crowd. Attract a crowd and the crowd
attracts a crowd. on the same principle
the store that is crowded VIII do more
business proportionately than the store
which IS half empty. Moral: Cultivate
the crowd for the crowds sake, II for
nothing more.
4 bright advertiser for New York
store thinks that the secret OF good ad-
vertsing is knowledge OF human nature
which creates style and produces the
thoughts which the style clothes" May
be it does; but in the Judgment OF many
successful advertisers thoughts and style
spoil more advertisements than they help
and the cases are few In which they can
be substituted with advantage for frank.
matter-of-fact talk Advertising needs
thought more than thoughts"
A good advertisement: Stout or slsn-
der--tsIl or short-dark or fair
young or oId-a black dress IS al
ways becoming. When in doubt. AWAY
buy black. 81 selecting yeur gown ha-e
n
more rare patterns some OF which can
not be duplicated Tomorrow we enter
upon the third day OF our September sale
OF black dress goods. Ths exhibit 70 the
greatest We have ever raa<ts-for beauty.
style. variety and price-snd bssides ali
that, the rUnor gains ground that our
stock OF autumn silks cOlored drss.
res and cary fsIl wearings have no equal
IN Des Moine..
Watch the IittIs things 81 the store.
Casters Magazine says; IL has become
almost an axiom with The majority that
larger fortunes are 10 be raised from
some simple invention than from difficult
outlay q money % manuf<c-Lrs. This -
70 4 certain eKten. true. 4 certain Aueri-
can patent fOr f2steuius KID Eioves has
yielded a fortune u several hundred thou
sand dollars for is fortunate Owner. ard
the inventor Of a collar Clasp enjoys 10
% royalty = year as the reward for his
enossvor n new knd of sleeve button
has mad. 1000 81 Eve years fcr So pat
entee. and ths simple twisting q safety
pins IN such a way that the-s r. ID pos
sioie danger Of the point sticking IN The
child promises &C enrich So owner beyond
any OF his early dreams u wealth A r.aa
one day TUNED ? sce q wire - a. e.
hold = cork rHsrs securely IN 2 5ot-ie. aad
forthwith some BODY ssW brl.iisIE .8es.
and patented tns modern wire stogpe-
holder. Volch - nov used Annually CO
several miEon bottles. Ths acc1cnraI
bending % a ha5r2in - a vgnza % pre-
vent = FROM as1lng out q nsr haif 40
easily pry1uced = fortune t. her h1s-
band. VINO lTnHaedistely saw TIE I-9ss1-,-,'-
les % cEiEklsa hzlrF-n-
TIE Advertising vaigs q treating cas-
toners coETleyas-s ls nova - fas fsi-
ioEsny Ht0-y frern tna Esr Ez-k a1s
The Old dorlst whose tezt1 1~p-fvs< ~
p<r BrgeeVsy = one - 81 fs-u,l ~ nx-
Gres id ugt siEsys 81 soEsrs out q =
bsskst It Wss n1< q Ersat zlzcy gea-s
aEo tzzt De- Rad sn9p q ris oEn. 49,
30 rlzds seesTai astsaa-ts zesr - a-.r
fa1isj 70 KEEP a more ar-s'f 1gss p.aoe q
81 .,sess fts1 as TX ard h.s bas<sg a.
tsrde1- =. hs A4vayE cane % Erief aas
rsgularlF Returned ~ 1Ls pace O. tas rsr-
Be-. Iae cs1ss % as 1ls fals--s saR
a sacs - iaa arrAza.-s-T aressEarT - re-
ta41 taE ceE cf tie 1f~~ara uas
came - BIS freE1 ARA Is sscssus es-sb-
ia 1e1 81 a. early f-aEa ~ p a1s-ra.-
Sc carer tEzt n-s fs-lae~ 49, fs5 80.
rre1 q ss,rs.ss tsz-e~r sszt
--Sat ailfrlats.T ecsne. -l- 81 81 r-er.a
- Ia c1aspr2sEl- THAI Esf asFer ca--
Ffe Sss Ee- knoSa - Erai 30 30 marT
Fs11a 2ra aas f-ra aa ~s-aa rf~s RS
lrs - fr1ssaT lte t1st - 81 ~. sar7
1rca EeEel fEEEsF Ea3 r 1a- leez -
me frErrz-ti~s 70 -rr-s~r taa- -ass eos 4
tse va szn e. sa.azI sas anrs-ses- Z
nsess 1zT - cat.E t-siusss 60 las Sos 4
sax itft ~ axe fsF a1F-sa So mere
szzs-~r sr1 f-st rsEa s-e~ls4 So Is g. !
s-zs fsezs -szsrias Eas-. @.z-sss4z- $780, Z
b.