The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1898-04-17
Southern Kansas Business Men

There IS no malignant disease more in
I fictitious than enthusiasm. The head % a
store can awaken the whole estLbush-
uaent 20 new life by beaminE forth new
life himself.
+ In only very rare Instances does tha
man who has been buu-dozed into max
ing a purchase visit the bull-d0zsr again.
although the bgii-dozor Wa right and the
. purchaser knows It.
! The human mind Is not nearly 90 i'm
pressed with meditation upon the whole
/ sky. as upon q single star single item
given with great detail hzoa attention
more surely than passing glance az sew.
I erai items
/ The average masculine customer likes
one store. be likes Eorno clerk parucu-
I larry IN that store. IN order % hold hIa
trade that store must hgsnor him 81 inis
within. Nine out ~ ten such men Wti TAXA
oneuss II any attempt Is made 70 break
In on This habit Of thelrs
The majority o. natures 90 not count he
salary fun TecompSnsa Tor labor They
desire appreciation. they prize - above ne
~ 0usy consideration u airould be given
tesiy 70 employees. but never dishonest
ly. for cOrurend2tion. IKE al ether
wares. can DC ruined BY deception.
The surroundings must be ia keeping
Uith ths things 20 b. soia- Unless ths
surrounding are prices and values will
not have their complete potency lee
cream. Bo matter hosg good Or how cheap.
could not be sold from slaughter house.
SMILE on tie other hand. TIE higher pol
isbed s1d more paslor-llEs meat MAJ
kst the greater number 80 c1s, ytaefs Il
VIII win.
ar. FreGerIck Enouler iu hiz book og
hints 70 authors gives tbfa sggKastlon.
which applies as vel 70 tks writing q
advertisement: ~Dercrlbe Hfaf Fou are
rTost iHterestsd in. then y9a vfI 30 most
ukeiy 70 Interest othera~ A. Ezsfar tir-e
fhs others" wlH - most interested "a
ths sfilcies ~ trade Deftimesf - ere sea-
con ASIDE from Euca special arp lrallss.z.
the fais a. good enough h'sr general sse.
a Hartford. e-ana-, exchange fhfaks
that abe uaY 60 carry eu q rse-s ssf.si
bIs4asas iF fa Bse tha 1ert nfesos foF
rsgrAins tas paslie. sa4 iast rissas - ths
aaiig paper This g. tfae 81 use tfrs.
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