The Hawaiian star. [volume] (Honolulu [Oahu]) 1893-1912, 1898-05-24
ADVERTISE THE ISLANDS HER MAJESTY THE QUEEN
T.. c. MACFARLANE'S VIEWS on
THE PRESENT OPPORTUNITY.
\ Big Chance to Swing Tourist Trav-
el Into the Pacific-IIawaii Should
Have Its Fair Share.

a strong pull is being made to ad-
vertise the Islands by f. G. Macfar-
lane, and he should receive the strong
est support in his efforts Mr.. Mae
farlane called at The Star Office and
explained his views. The point is
that there is a good opportunity at
the present time to attract tourist
traffic. inasmuch as in consequence OF
the war with Spain thousands of pou-
pie who would have gone to Europe,
will now go to places in the United
States and the bulk of them to Oma
ha, and therefore at Omaha is the
place to advertise.
Half the people in these Islands do
not realize how much money is lett
in this country by tourists" Said Mr..
Macfarlane. You may easily put 1T
down that every passenger that comes
through by the various steamers is
worth $40 a day. This money is dis
tributed among the store keepers. the
hotels, the hack drivers, the steam
ship companies and others, and event
ually finds its way to the pockets Of
every one. though many who benefit
are not directly interested in tourist
travel.
eve have never had such a chance
as we have now. What my brother
George has been striving for Tor
years has at last been brought about.
All the Pacific Mail steamers will now
stop here, and this with the Oce1ric
Steamship Company and the Canadi-
an line. give us ample steamship COM
munication. We now tap the United
States, China and Japan, and tie
British Colonies, north and south,
and are a point from which anyone
may reach anywhere, and this me i-s
that the person has to stay and spend
money at the cross roads.
by every steamer inquiries for lit
erature on the Islands are recei|cl,
and are handed to me as the repre-
sentative of the Volcano House Com
pany What literature there is is
nearly exhausted, and if we want to
divert tourist travel in this direction,
we must do something for ourselves
in this way. Other people do this ki nd
of thing lavishly. Take Southern al
ifornia and see the amount of mate
rial in pamphlets and booklets chat
has been issued Look at the amount
of stuff that has been sent abroad
about the show places of the Canadian
route. Now is the time for us to put
in our big licks. We must have thor
oughly organized effort and not leave
the advertising to one or two individ-
uals or firms. The Government has
done something in the way of issuing
hand book on coffee. The Paradise
of the Pacific has done a good deal In
disseminating information, but the
people who have done the most in this
line have been the Oceanic Steamship
Company They have furnished a
large amount of literature which has
reached very distant places.
IF we want to succeed now is our
time. There will he an enormous
number of people at Omaha, for many
people will go there who but for the
war would have gone to Europe. 1t
is pity the Cyclorama did not go to
the Exposition, because it would have
been a big advertisement. What we
can do now is by sheer force of eff
fective little pamphlets and illustra-
tions. The distribution of this adver-
| tising will be through those in charge
of the Hawaiian exhibit and the tour
ist agencies of Thomas Cook d Son,
the Raymond Whitcomb Company and
the Oceanic Steamship Company, all
of whom will have representatives at
! the exhibition and will see to it that
the literature supplied will have the
widest distribution.
"What we propose to do is to ask
the Legislature to grant $500 for
this purpose and we expect to get
81, 800 from the merchants and other
people interested. | have talked on
the subject with W. G. Irwin of the
o. S. S. Co., with j. F. Hackfeld of the
Pacific Mail Company, with John Ena
of the Inter Island, with C. L. Wight
of the Wilder Steamship Company and
b. +. Dillingham; of the Oahu railway
All of these favor the effort to adver.
tise the Islands on the lines proposed
and | find many of the principal mer'
chants have exactly the same views
and are ready to promise their assist
| ance.
"Now is the time. We have ouI
chance and we must take it. Proper
ly advertised our tourist traffic viii
extend tremendously. Lots of people
desire to come here and do not know
what the expenses are nor how the
Islands can be reached, but if the in
formation were at hand a large per
centage of them would come. | hope
the community will respond to my
views. You can tell your readers this
that whatever funds are given will D'
expended in the most judicious man
ner possible, and that every dollar vii
be made to tell
And then Mr.. Macfarlane walked
down stairs to carry on the propagan
da as earnestly as he had done in tht
sanctum of The Star, which papel
heartily endorses his views. To adver
tise the Islands for tourists is one y
the best schemes that can be carried
out.
SUSPENSE OVER.