The daily chieftain. [volume] (Vinita, Ind. Ter. [Okla.]) 1898-1902, 1898-10-21

remarked the veteran JOURNALIST OF .
: western city, sI was the editor of .
country paper In town OK about 5000
people, and having lived for year in
New York, had an idea that was
really the only person in town who
knew anything. had pretty hard
time making things come my way. but
youth and enterprise are hard to
down, and kept at it. There was one
firm in town. Smith Bros, which was
the strongest and most conservative
there, and knew an advertisement
from them would be the making of
me, but they were very slow in letting
me have it. However, persisted un-
til at last had 1t in my clutches, and
/ grasped at it as drowning man
grasps at life preserver. The senior
partner. who was a most austere and
particular old chap, and deacon into
the bargain. was anxious to impress
me with the fact that they were do
ing great deal for me. and must
return value received All Of which ]
agreed TO do, and then the old gentle
man surprissd me by telling me he
would give me the copy and leave II
to my new-fangled notions. as be
called them. 10 make up an nd thst
would show the Smith Brothers to be
as progressive as any other merchants
sn town and quite as ready to meet
the modern IDEAS. Well. this was more
khan ] could have asked for d they
had begged me 10 do 20. and ] went
out aof the place almost shouting.
When j I'resched my Office / read the
copy over again TO find It's strong
points Of display. 1t was as follows,
for ] never can forget II: Smith
Brothers, the well-known dealers In
groceries, are pleased 70 make the
announcement that they are in re-
ceipt OF the biggest stock OF canned
goods ever seen here, and they win
be sold at prices hitherto unknown.
Some advertisers may be liars, but
Smith Brothers are happy in know
ing that they have a reputation for
Yeraeity which IS worth more to them
than gold aF N
That vas good. plain stuff. with not
much Of margin visible for the play
Of my versatile fancy. but I was ex
pected to do something that would
attract sttention. for the old gentle
man had been especially strong on
that point He was tired Of the plain
ly severe, he said. and wanted some
thing that would not fail to stir things
up. eat up more than half the night
with that copy. and when morning
came he'd It 81 in shape 70 an COZ
umn. the sfnount Of space be wanted
n to occupy. He told me, when be
gave me the copy, that If be didn't
get around TO see the proof, Just to
let Il go and take the chances, which
did when he didn't appear. and when
the paper came out. there, in the big.
gest and blackest letters ] could SET
up, was this advertisement for full
column on the first page:
SMITH BROTHERS,
the well-known dealers in groceries,
ARE
pleased to make
THE
announcement that they are in
receipt of the
BIGGEST
stock of canned goods ever seen here
and at prices hitherto unknown.
Some advertisers may be
LIARS
but Smith Brothers are happy
IN
knowing that they have reputa-
tion in this
TOWN
for veracity which is worth more to
them than gold
"Well, when the Smith Brothers saw
that ad. fairly shouting to them and
at them and about them, they were |
the maddest men you ever saw, and |
they were only restrained by their |
religion from shooting me on the spot |
However, they sued me in spite of all |
my defense Of the attractive qualities
of the display, and Iwould have gone
to the wall for my genius and Ma
poleonic brilliancy had it not been for
the fact that before the time of hear
ing the suit the ad. had actually given
Smith Brothers boom that almost /
frightened them BY its tremendous
popularity, and though they never re-
peated the ad. and always made me
submit matter before It was printed,
we became great friends, and each Of |
us did much for the other in financial |
and other ways Washington Star.
Accommodating.
Mrs. A.-Didn't you think Mrs.