The Newberry herald and news. (Newberry, S.C.) 1884-1903, 1898-06-17
THE OTHER SIDE.
Tho Foico OF the People RcpIi, to The
Herald aud Nsws-What u Rally
Meant Etc,
Voice of the People, 15th.)

Voice of the People, 15th.)
The Herald and Nows of Friday
contains the following editorial:
\; II y
The Herald and Nows is entirely
off the track in Interpreting our local
note. We hardly think any ono else
could miss the mark so far as it has;
however, perhaps few might, SO we
thank it for the remarks, not be-
cause we feel complmonted Mt tho
inforences drawn from our local, but
because ofIthe opportunity it gives of
disabusing the minds of any persons
similarly impressed. The local noto
WAS not ga bluff or threat" 1t was
Intended as Il hint that advertising
was advantageous, and tho candi-
date-all things being cqual--who
gave his card the greatest publicity
stood the best charc, Of election.
Our advice to candidates who To-
quested M opinion on this limo has.
been this: Put your cards in all
three Of tho papers for it gives YOU
greater publicity and they all have
their friends. 1t will cost you moro,
but tho advantage gained ought to
moro than Offset tho Increased OK
penditure. Your defeat could be
brought about by leaving your cards
out OF ono Of tho papers, and thus in
your efforts TO save $3, you would
lose tho Office. We thought it good
advice then, and still think SO. 1t is
Il great deal of our business where
candidates insert thcir cards, for we
want all Of the advertisements wo
can got. We solicit their cards, and
arc anxious to get thom. Whilo
this is tho case, if any OF them be-
cause Of Tho Herald and News Cd
itorial or from any other cause should
ignore the advertising columns Of
Tho Voice, we recognize tho fact that
that il their business Men have
different IDEAS as to tho advantages Of
printers ink and the best timo to ud
vertse. Some men, for instance,
only advertise i'll tho busy season of
tho year. They don't think it pays
to advertise during tho dull months
Others advertise tho cntiro your, and
during tho dull months increase
space I'd bring curtain lines of
goods prominently before tho public,
claiming that it is moro important
to hustle for tho dollars when they
arc scarce, than in tho season Of the
year when trade is naturally brisk.
John Wannamaker, ono Of tho most
successful merchants IN tho United
States, who spends thousands for
newspaper advertisements and nttrib.
utes his success to his extensive ad-
vertlsing, has been quoted as saying:
II never in my life used such thing
rs poster or do1ger or hand-bilI.
My plan for twonty years has been
to buy space in newspaper and fill
it up as [ wanted" And 80 it goes.
As to tho assertion that candidates.
got left whose cards appeared in
Tho Voice. We do not deny it. In
80 stating, The Horald and News did
not get off anything very bright.
The same is true OF The Herald and
News and othor papers receiving II
fair number Of cards. The expla-
nation is simple, viz: Ono Office to
be filled, and more chan ono cand
dato for that Office AS to tho state
ment that ono of the candidates who
got left was not announced in any
other paper Why, this simply em-
phnsizes what The Voice is trying to
impress upon the minds of candi,
dates, viz: 1t pays 10 give the
greatest publicity to your c3rds. or
candidates announced exclusively in
The Horald and Nows in this county,
wo noticed that ono only received
four votes from Nowberry County in
the primary election. Anothor's
total vote was on ly 100.
The editorial Of Tie Herald and
News is so written rs to bo we'll cal
culatod to injure the chances Of The
Voice to secure candidates. card:
therefore, wo hopo it will publish
this reply in full.
AS to tho differences Tho Herald
and News drew from tho local rots