The Corvallis gazette. [volume] (Corvallis, Or.) 1862-1899, 1898-03-04
HOW TO MARKET FRUIT.
Prof Craig's Advice Concern
ing Packing and Shipping of
Orchard Products.


gon Agricultural College expert
ment station is entitled market
ing Fruit" and is the compilation
of Moses Craig, botanist. 1t is
replete with practical suggestions
and those interested in orchards
should send for this bulletin, No:
81, which will be furnished free.
Prof. Craig. says in part:
Though the selling of crops is
just as important financially as
raising them, lew farmers eXercis:
the same care in marketing as in
growing fruit. Especially is this
true of the man with a few trees,
who should be most Jealous in es-
tablishing market, as he cannot,
unless in cooperation with others.
afford to ship fruit to Il distance,
but must depend on the home
market, which may be gradually
educated to appreciate good fruit.
The grower who patiently and In
telligently devotes his PERSONAL at
tention to raising choice, we'll
favored table fruit for special
limited market will in time reap
golden harvest denied his less
painstaking neighbor.
The Importance of striving to
please customers is not always
fully realized by those marketing
fruit. The consumers wants may
not coincide with your views ol
what they should be, but when he
is satisfied, you not only make a
sale, but gain permanent GUS
toner. Keep in close touch with
the markets, visiting them often
to find out what people really
want and pay the most for. The
producer, retailer and consumer
should, as far as possible, under
stand and trust each other, re
membering that in union there il
strength, and each needs tht
others assistance. -':
The sale of iruit depends on it
appearance and quality, the kint
OF package used, proper grading
and packing, and its condition
when sold. Over production ant
low prices tend TO cause cas less
ness in picking and packing small
fruits which are frequently placed
Oh the market in an uuinvitin'
condition, keeping prices down
When graded it is more in de
mand and brings higher prices
More care is needed in scllin;
fruit. The market is seldom s.
overstocked that choice fruit re
tailed in perfect condition will
bring Il fair price. Beauty q
form and c.,lor, large, uniiorn
size and good keeping qualitie
often sell fruit when excellence Q
flavor will not, and many little de
! vices may be employed TO inereas
its attractiveness. -.-.~
elf some fruit packages sci
better than others, seek TO ascer
tain the reason, and if possible
meet the requirements of an eS
acting market. Establish a repu
, tation ior selling only the yer,
best so buyers will trust you an
6 prefer your fruit. Aim to con
stantly improve the quality G
fruit sold and never "top off"
barrel or crate with fine speci
mems, hiding poorer ones beneath
as the deception is soon discover
ed and you lose a customer. Hon
esty is the best policy, as th
: pleasant surprise of finding all th
fruit in a package equally good
will almost invariably secure in
creased patronage. Have stand
ard packages of uniform size, fo
each kind of fruit, and avol
, fraud in using small boxes. whic
is one of the prevalent evils wit
which honest dealers have to con
tend Always mark the package
containing your choicest produc
with growers name, name of OF
chard, and brand or trade name G
|, the fruit, especially when shippin
to distant town, as this is you
) best possible advertisement, AM
, tends to establish market fo
your fruit.