The Roanoke times. (Roanoke, Va.) 1897-1977, 1898-02-11

AM you'd keto ask,d
following is from "The Inland Printer" the leading
print Journal of the country:
Down in Roanoke, Virginia. there of the largest
prin establishments in the South and of the
pros and up-todate in the business anywhere, The
Ston 'rinting and Manufacturing Company. Mr. Edw. L.
Ston he head of the company, and the from whom
the majority of the advertising ideas, writes
as f. about his advertising:
advertising almost necessary in the conduct
of ntng establishment the printing press itself The
kind advertising, the method employed, is the point that
need Ic consideration.
writer has always believed in of
laro versing and has carried inches double
top column, local reading matter, position
ming daily for the past eight years This is changed rcg,-
lar3 very weete advertisement being set it job
dep" cent, in nobby STYLE ecotypcd and the plate the
newspaper We thus attend to display, have the of
all the late style type, borders and find that this method
the systematic changing of the advertisement
OF the first thing to have something advertise
Advertising will not be beneficial for length of time if the
claim and representations advertised
We claim be the largest equipped printing Office
IN the Statewh possibly exceptions; they mag larger
are r" no better eQed All of our machinery modcrnour
appliances laborsavng, We have lots of type other
facilities necessary for quick worklnd tell friends (nd
cncmies) about them.
course necessary that the quality OF our printing be
right. and prices right. and promises kept
We ncosc little advertising slip send out
and in each package deliver.
O.,
seldom in slip Advertising Our experience that when
good job of printing lie remembers who did
ask what 1t cost We for example, suppose handsome
programme is gotten out for public entertainments
programme is commented upon. On all sides will hear:
Stone that's nice programme you printed for the Flower
Show When other entertainment be given they
remember that printed the other programme us
Then take of the
We pay especial attention to proofrcaling-and it,,
winning card schools, colleges universities LAWYERS etc
And we tell the people about it,
Our city has population of about
sxyhve people, three floors 60 by 100 feet well lighted
and heated fitted with and electric light gas electric
power, and electric bells dumb speaking tubes to All
departments. Our people have metropolitan printing
their doors
And we tell them about
We recently undertook complete two weeks an edition
Of 10000 copies OF lS0gc catalogue doubted
work, in the shape of law briefs told the
would do it, they could being We had them
begging for time.
And told the public it.
W. cndcavor not to promise tan percrrl-bu
after promise it, unturned to Keen orr
promise We telegraph paper come by express; we work
at nghal night, be; put the job presses or six
necessary.
And then tell the people about it,
We Keep quite lot OF samples of printed work with
circular list, always ready answering injuries We send
large calendar first Of the year, calendars on botters
each month.
We let up"
We make rule all letters coucously and fully
II quotation is asked thing can suggest sometime
better, or perhaps more economical, do
We " talk about" IL competitor We blow our owl,
horn, and fnd it keeps busy.
have tried your questions, hope have done
satisfactorily
might add active charge of the business: am
practical printer write all the advertisements keep in touch
with almost every job suggesting Of line here and
there believe in giving force good tools work with