The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1898-05-29
Southern Kansas Business Men,

An eyewitness OF SIMPSONS lombard
meut Of san Juan writes: The onemy's
fire was heavy and continuous. and the
elevation of their batteries gave them a
tremendous advantage. How they miss
ed hitting the ships no one understands"
1t is not the heavy and continuous airing
that does the work. Il iH the good marks
manship. And the same proposition Is 'aa
true I'm advertising as IN any other sorS
OF gunneTy.
A New York advertiser complains that
"the gay and seductive shirt waist dots
the town with flashes OF color. Mean
while stupid man waits for the middle
OF June before he gets himself into
clothes that are comfortable But the
fault Is really with the stupid weather
There are no remedies but patience and
printers Ink. The latter can be applied
now TO take effect az soon as the clouds
shall have rolled by.
Speaking Of tho hundred little eoono-
mics that must BE- practiced IN success
ful retailing the Dry Goods Chronicle
says. "Old stock wil De kept ioahag
/ around dangerously long without the eye
I Of the merchant 20 turn the light on
/ a." But the eye - the merchant viii
De Of little avail without the added
! searchlight u publicity. u takes that 20
/ dig the old stock out Of corners and
to scatter Il abroad IN the community.
Prices are such an attractive feature
ia advertising that mo daily announce
ments % certain large houses ia sons
cities are liffse more than prics-ustn.
Such advertising must be good where o. -
used. or 70 would not be continued
Whether 90 would he equally good r. al
cases IS doubtful. To the mass - read
ers prices themselves DO not mean rngCb.
they must 5e coupled With descriptions
o. the goods unless these be standard r.
staple articles.
United States District Attorney Rozsr.
OF 81 Louis. does Tot favor tbe use q
the Stars and Etripes FOR advertising
ends. though be has failed g. End any
statute 80 fofb&o g. TIE rag is 80 univsT-
sal now that IL might easily have value
ss n trade device. TIE rag never had
such circulation a. NV But ~ iaW
should be required 20 save u from misaH@.
sentiment should suffice Sentiment can
have aI the potency - Jaw. sad npHne-
-mss more 10 matters % this natars.
The Cleve,and IoaaeT lately prints8
skt upon ths modern wife which taGs
concluded
Whaf are ggarrsis among ths nations.
What ars battles fsr away.
ht.t't Htttta l+fs-tN HsHttHea
Ts-y gsafs "sGe from day % daTF
There is raf more ,rg.h thar poetry -
SUCH q chararse rfzafiTn Women 40 rad
iae war news - eagerly a. men bsf csF='
-atrly gre DRY goods a2FsTt.vsEueats coma
home ~ tteza asstreuEy az rFef -sssrhaga
more strongly stnce tae grasge~t ~ wsr
.aEr7 r1sk~r tarsty saesptaE iaeressfaz-
b a1slatale
The Azrrl~aa Druzrisi sdvfses retail
-1alers to oWa taelr ear fFp~ - al
rer. .aiag in nsErpspefs. Nasrs BE- is eer-
7.israsa as see graCt,re eHsL5es fBenl 30
ret aa artraktiFs ard 1ere. style q trs.s.
p ra sEs.e Esferssf Ell +serslsrsFsa bel IL
as .nferrHf - zled tasss if nay tr aoaa1
1sf reae ~ seem Wl8 ssrors re agle
g fFge ~r.za fsr seHuaft1as3 rrrss saz
rase searsnfss 60 Sc srs1efa seHsf
-F.sz ~ lgae aaueFes. may sfFrarf fhe
.tsrrtl1a - fte csa4sl fsassr - 81 3D.
eFfHs.r2erf bEt fa gr<sF g. bod fhr So
eatra - a1 Tra1rrr lt - sarszs4rg fhzt
81 rratfer tes fFfh ~ 81 adFeFssssnzeEf
aaE as 81 atlraetlFz Ia ga sssr-cs 80 81
- f4rm