The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1898-12-11
Southern Kansas Business Men.

So long as man buys AT the dictates
OF his means. price IN an advertisements
Is a good thing.
Eventually as sure as the sun rises
daily. advertisements Will become news
letters from stores. with article described
and price stated
This Is the time OF the year when an
advertisement gets is greatest circula-
ton People. h.s and Ntue. make pres
cuts and the children want suggestions
as well as the gr0wn-foik.
An advertisements should not initiate
news reading matter for the simple Tea-
son that imitation pre-supgoses that pcO-
pie DO not read sdvertisenents- They DO
read advertisements and they want %
know they are advertisements az the be-
ginning.
The best test. IN fact. The only test ~
advertising a. results. The best adver-
tisement which brings results Is the best.
the best % lts kind and for ths particular
business 10 which q applies. AL inca adj
vertlslng experts IN The world may nor
approve q and yet 70 may 90 successfui.
No advertisement should ever be wflt-
ten without an idea 20 the effect % VIII
have on pubic csnsfcnco "a tho store.
There con be- no permanent success with
out public conddeuce. and there Is no up
building OF couhdeucs without truth
As November brought peace. 70 Deem
ber brings the festival cf fhe Prince -
Teace-the festival which more than sn7
o,her makes me Newspaper = necessity
ir the social economy. An immeflss vn.-
me q 5usiuess wis., be compressed with
10 fne next three weeks. 1866 tts rnpvc-
ment. though impetuous. viii be Eysfen-
aac. Tor s. Hiu bs guided by TIE potent
forcea ~ puDhcty-
Originality" aays Wofstzn Dsrey. -
ore % TIE laHf things % thlnk about in
writing advertlseuenta-" lie mlrht hags
aGdea that % g. one Of the last fhinzs 20
get br hunting Tor o. CriEHaAfy Is snY
ard tiull. it 81 The same - - iufivi1u-
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flir show. and ~ originality - lurking
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aaI fhcrefars saecasc,v
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s-es tie remarkable fact that csrtzfr
1lsstaacss have tAs power - at o.
fl.1t1 frslt.- g.ate g. tas dark. snd that
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aefioa of printers lEk Co ret more En-
tfaarll1ary ln ira respect Than ~ ia
f1aeF % p1r-eTrapa images directly On
tle reilaas ~ fas pslui.c exc fiirsuEl 80
r.sl-a-a q ne cal.y aeWapager.
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saarse - slFe-t-sag ogzHt - - fhs I.l-
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does ~ fae stores ths naaraErTs ~ Hhirn
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