The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1898-03-24
Southern Kansas Business Men

! The strength of a dry goods store is
! said TO be measured by the calibre Of its
! silk and dress goods stock.
The basis of all hawking is good nature.
And II comes mighty near being the basis
| OF all successful advertising.
About five men out of every ten who
| become successful gradually also become
Independent" towards the public. And
| the public usually has revenge on them.
Everything must come TO an end. -
/ says a shoe dealer. Even our immense
| stock of shoes will not last long when
! the quality is so high and the price so
very low"
| The price quotation from a man who
| is known to deal in the very best quality
! of goods carries infinitely more weight
| with it than from the man who deals in
| poor goods.
| A clothier uses this: Almost every
! clothier sells goods cheaper than anybody
/ else. So they advertise. How can they
do it? We don't Our clothes cost more
than other ready made, because they're
| better"
! The milliners are all singing the Turkish
] turban and the shepherdess. Why doesn' I
some one describe them OF course. ali
| the women know what they look like, but
[
! occasionally read millinery advertise
| ments.
There will be no special invitations
| to this bargain sale" says a merchant
| We are too busy TO issue them. Every
body is invited There is something
about this apology for not issuing special
! invitations which is good and will prove
| taking.
| ha - al
| them something which will excite them
| and they viii al once fortify themselves
/ against being excited. II you are really
1 going 70 astonish people the best posi-
/ bic way is TO say nothing about your in
4 tentions in that line.
Vigor will win in advertisements the
same as IN pugilisIn. Tuesday night
I Jackson had the best o. il in the first
TWO rounds. but in the third JeHTlss
! knocked him out. Jacksou's viEor failed
him The advertiser must BE vigorous
through a great many rounds
This is a week pre-emlueatiy of r1iili-
merry, as vii be next week The MILL
merry advert iseusnts are restricted 20 4
mere announcement q opeolrg Bet q
spring hat can be described Just As win
niEg;y as spring Itself and 8 description
or tao in Al advertisement will win
There - form OF advertisement d.ca
presUmes on the existence q > want
which & e only necessary 70 supply. A
plain quotation viii I'll tEs ball ia that
cage. There is another form which knows
that TIE want IS PROBABLY ssseat ard
strives 70 create a desire for Z certain
ware. A plain Qaotatioz VII not answer
n that case Strong, S5nnlrE descrspfsan.
such a. Dickens used n describing the
brew % pet Of ais, Is necessary
Space II New YORK papers co4:s Ike
gold. but the New YORK merchant does
not hesitate 20 80 into lengthy osscrip-
tio1s ike this over ard over again ard L
must pay them a vs-y popular corset
i handmade spoon Dusk share. expressly
designed FOR stout figures: j. = reaoSEe1 E
for Is ps-fect Ettiag shape z-8 comfort
able e. az weil ss for is zor1e-fui c.
pz11ty 20 irnpsTr a graceful Appearance /
% fhs figure hy rs tence1cy . senEzhsa 4
he 1z-sf. j. = hzr1aoznsiT o8sse1 E1fa +
six ard riraiy trimmed alta lace ard 4
rfsboa. 81 re hasst quality q sFsg
French cpGc4I.
A solicitor os Birmingham. England. re- 4