The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1898-09-18
Southern Kansas Business Men.

Shop motto: The longer you stay and
the more carefully you buy, the more
you please US.
The day has gone by when the term
fancy groceries" can be used effectively.
All grocers used &c and the adjective
fancy" came to mean nothing.
No advertising on earth can overcome
the bad effects OF hot temper 10 L.
beyond explanation why some men will
invite people 20 their stores and treat
them roughly when they get there.
The Chautauqua makes mention Of n
81. Louis medicine firm which started six
years ago with but 900 in cash and ad-
vertised only by small two-iine reading
notices IN the daily papers. yet today 10
worth 10000 Heavy artillery is as
useful IN advertising as IN war. but some
times a little rapid-fire gun Is effective
enough.
Charles Austin Bates: There r. a
chance in every town for one man tn ey-
cry line OF business 20 make a distinct.
palpable hit Ia his advertising. Let him
get out OF tho old ruts. Let him make uP
his mind that he advertises for business.
and not Just 20 help the paper along
Let him give some good. hard. common
sense thought 10 the subject
The shops. Ike the politicians. get as
close as they can 70 the people. II u
50 everywhere. To d. business u II nee
essary TO go where the business f..
There's an immense amount % business
in the homes. an fncaiculable amount q
breakfast table shopping 10 done vita inc
aid Of the morning paper. and that IL
where the successful merchant lays tbs
foundation OF his days sales.
that make a Etore-n0t 80 much By tho
oarect profits. which may DE inhnitss-
lnna1 bat b. the Indirect gains from ths
incidental sales of slower goods. tbs
building up of patronage. the better bus
luezs spirit fhat comes from well pso-
pied store. etc. There must be few stores
which cannot keep some iins % goods In
constant motion. Other things being riEhf.
there can. be no trouble about the move
Tnents az the stock with advertising a.
the pace-uaker
Pact and Fiction; The great buying pub
DC wants % know what yos have - sell.
ard that la the only reason q reads your
advertisement II yog Riss ths people
word pictures when they want facts. thsF
UiI soon cease paying any sfisnfion %
your "eFqrta" Il you eEszKerats Or
ris.sreprssenf you are false 70 tbs pub
Hc 20 your enopioyef and - Togrsss -
honest honest Eitb yourself. honest WITH
tee pubic Pui yourself IN the plscs %
she prospective buyer whom yo8 are try
inz 20 reach TIE fogu5atlon % al bss-
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shes and Leather l54zsttss A fsE years
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