davidaulloa/AmericanStories huggingface dataset:
Phillipsburg herald. [volume] (Phillipsburg, Kan.) 1882-1905, 1898-03-17
TO REACH THE MASSES.
1t Is the Aim Of Politicians as
Well as Business Men.
Advertising in It's Varied Phases
Has Become "A scIence-.sOme
of the Methods In Vogue
at Present.

Advertising is no longer an expert
ment. Business men have recognized
Its value for long time, and have
pro6tably spent millions of dollars
to bring their goods to the no.
tice Of the public. Time was when
circular and poster advertising were
locked upon as good investment
but of late years the great majority Of
advertising experts have turned their
attention almost exclusively to news
papers The handful which, decade
or more ago, was popular in all the
small cities Of the country has been
supplanted by artistic display an
nouncements in local newspapers; and
many general advertisers have discard
ed almanacs, calendars and picture
cards in favor of daily and weekly jour,
nails Of good repute and the great
monthly magazines.
The business man who in these days
of fierce competition fails to keep him
self before the public is destined to end
his commercial career in the bank
ruptcy court. lie may manufacture
the best article in the world, but un-
less he let's the world know Of it, it will
not buy from him or his agents. The
day when the merit of an article was
advertised by satisfied buyers among
their friends will never return again.
in the first place, business is done on
larger scale; and, secondly, so many
really valuable things are, every morn
ing and evening, offered to the public
that the personal recommendation of
one or two individuals is ridiculously
insignificant.
But the object of this letter is not to
discuss the value of advertising. It is
intended to show the extent to which
printers ink in the form of newspaper
announcements is utilized by persons in
every walk of life.
The plain business display advertise.
ment is familiar to every reader. But
comparatively few know that when
Phillipsburg herald. [volume] (Phillipsburg, Kan.) 1882-1905, 1898-03-17

you are in the house everybody has got
to walk on tiptoes and hold their
breath! Well, if you think the people
of New York don't know their rights
you've got badly left. Go on wild you to
the police!"
eff you were a mnn-oh! if you were
only a man for about two minutes!"
whispered Mr.. Bowser, as his face
grew winter than snow.
"And if it's man We want yell
find one in my Peter. I've told him
how we talked to me, and he's waiting
down at the front door to paralyze We
wild one blow in the jaw. Hearkee
now, Mr.. Towser, or whatever your
name may be, the best thing We kin
do is to git the vans here tomorrow
and move away agin. Ye don't seem
to be the sort of family to git along
in beautiful and quiet New York
fiat"
He had just opened his mouth to
speak when Mrs. Bowser called to him
from the hall above.
Poor woman-I amt blaming her
Bit" said the janitress, as she looked
up. "Shc seems a humble, soft-spirited
body, who's been bluffed around until
she's afraid of her life. It's lucky ye
haven't some women to live with. II
was your wife, fur instance, why
why-!"
And she snapped her fingers under
Mr.. Bowser's nose and tossed her
head and snapped again, and in his
helplessness he could only glare Mt her.
Mrs. Bowser called again, and he
turned and went slowly upstairs and
entered his rooms and sat down. 1t
was full minute before he could gasp
out:
woman, see what you have done!'
"What have I done?" she protested.
"I didn't want to give up our house
and move into fiat. Ididn't want
you to raise row here. 1 told you
not to go for the police"
He looked at her and held his mouth
open. but not n sound issued forth.
mfr. Bowser has had his own way
so long that it will comevery hard for
him to kuuckle under but the man who
gets whole fiat down on him, includ-
ing the jenitress and her Peter, has got
a weedy row to hoe.
Phillipsburg herald. [volume] (Phillipsburg, Kan.) 1882-1905, 1898-03-17

ever a great public or political enter
prise is inaugurated, the formation of
literary bureau is one of the first
and most important acts of its bene'
ticiaries or promoters.
Take eXpositions for instance. No
undertaking of this kind is without
well-organized department of pub
LEFTY, whose business it is to secure the
greatest possible circulation for all
sorts OF bulletins and descriptions.
Such announcements are written by
able newspaper men, and sent to the
press of the country, together with cuts
of the leading attractions of the pro-
posed exposition. Neither pains nor
money is spared to make the articles in
structive and attractive so that the edi.
tor receiving them will give them space
in his paper and that they will be read
bv his subscribers. The late Maj.
Moses P. Handy, who was chief of the
department of publicity and promotion
of the Worlds Columbian exposition at
Chicago, probably secured more of this
free advertising--out of which the news
paper publishers of America did not
make one cent-than any man that ever
lived. Moreover, he created system OF
working the press" which has, since
his time, been used with excellent sue
cess by the advertising managers of
other international and interstate eX-
hibitions.
Then there is not one charitable or
semi-humanitaria enterprise Of i'm
portance which does not employ man
Of experience to keep it's objects before
the public. Some issue regular daily
and weekly press bulletins which are
sent to the editors of papers published
within their sphere of influence. Still
others, like the Woman's Christian
Temperance union and similar socie-
ties, mail their announcements to all
parts of the United States and Canada.
In this way they manage to keep their
cause constantly before young and old,
at an expense too trifing to be worthy
OF notice.
j lie great lam Otiho eAASb DSAAN'N 40
this style of advertising. They send
out bulletins relating to improvements
in equipment, extensions, fast runs and
other items in which everybody seems
to be interested. Patriotic societies, in
the same way, disseminate well-written
essays on the lives of great national
leaders, for the purpose of awakening
the somewhat dormant spirit of rs in
the hearts of adolescent Americans.
Everybody who has a hobby and
every politician who has an ak to grind
run little literary bureaus of their own
All want publicity, and they want IL
without expense. The poor editor who
would grant even one-third of the de-
mands made upon his space would have
to publish paper larger in size every
day in the year than the metropolitan
Phillipsburg herald. [volume] (Phillipsburg, Kan.) 1882-1905, 1898-03-17
sDDEs9l9 99D0 3Jab93O99D1'90tlt
! BOWSER'S TROUBLES. (
s.~.~- NM
! They Begin flat life, and Several !
People tlear from BOwser. I
Copyright, 1898. BV M QUAD. \
"
1oeeooooaeoo0eG@oooooG
Copyright, 1898.
BV M QUAD.


Some days had passed since the
dlowsers moved into their fiat, and
things had begun to look settled. Not
understanding MIR. Bowser's three or
four scraps with the janitress, he had
controlled himself In u way to surprise
Mrs Bowser. Not complaint OF any
sort had escaped his lips, and she was
wondering what had come over him
when piano in the Ieft-hand flat sud
denly started up. So did Mr.. Bowser.
Gt was evening and he had just set
dled down to read the paper.
What In the name of Satan do you
call that!" he exclaimed, as he tossed
his paper aside.
"H's some one playing on a piano"
quietly replied Mrs. Bowser.
playing on an old tin pan, you
mean, and probably on purpose to spite
usi BY the living Jumbo, but | don't
propose to put up with any such per-
.formance-not for a minute! That
tncitet either stops or down comes the
shanty!"
"You know fat-Iife is different from
having your own home. If the people
next door want to play, sing or dance,
no one can stop them. The noise will
probably cease directly"
''You bet your boots 1t will cease!"
shouted Mr.. Bowser, growing hotter
all the time. "The idea of disturbing
this whole house by such an Internal
noise as that! Nice sort of box
you've got us into, isn't iii"
Phillipsburg herald. [volume] (Phillipsburg, Kan.) 1882-1905, 1898-03-17

"0f course I'm going out!" he yelled,
as he suddenly gave way to his anger.
do you imagine that woman like
that can first put my nerves all on
edge and afterwards bluff me around
the way she didl I'll have her in the
cooler in less than half an hourl"
Mr.. Bowser started downstairs. His
mind was fully made up to go to the
police and complain Of the disturbing
noises. Two flights down he met the
janltress ascending. The woman up
stairs was humping the piano again
and singing maggie Murphy" at the
top Of her voice.
"Do you hear-do you heart" shouted
Mr.. Bowser, as he pointed upwards.
"And what of It, Mr.. Towser-whot
of it," defantly replied the janitress as
she tossed her head about.
"Why, it's blamed circus--it's an
internal menagerie-it's an everlasting
nuisance that's got to be stopped or
I'll go to the police!"
"Oh! you Wilt Well, you run right
along to the police and tell 'em all
about It! They'll know you when you
get there, Mr.. Towser, for I've already
put them on to you'll"
"My name is Bowser, and what do
you mean! Woman, il you were only
a mani"
"Never mind about my being a
woman. I've told the police that we
had man in the house who ought to
be watched, and so you had. I'm to
see the landlord tomorrow, and II
you don't apologize to me he'll either
put you out or go himself"
"Great Scot! Great Scott" was all
Mr.. Bowser could say, as he leaned
against the wall and looked the woman
over.
"Going out to complain of your
neighbors, was you, and you here only
three days." continued the janitress,
as she glared at him. "Then, because
Phillipsburg herald. [volume] (Phillipsburg, Kan.) 1882-1905, 1898-03-17

Sand you-you blame mel" she
;synsped, as her throat cholied up.
"Of course blame you! Who else is
there to blame? Did you tell me that
they hammered on tin pans in these
Hat houses? Did you tell me that the
ianitress dared to talk back to the ten
ants? There-there-hear that! Great
Scot, but do you suppose I'll stand
such yawping noise!"
ITS a woman singing" pleaded Mrs
1jOwser.
Singing, is it? You call shrieks, and
screams, and yells singing, do you!
Nell see about that!"
She called him to stop, but he
marched out into the hall and raped
vigorously on the door of the other
pilat.
We'll, sir?" queried a woman, as she
opened the door.
Il want you to stop that hullaboo or
i'll send for the police!"
what! Who are you, sir?"
My names Bowser, and l live next
door. You are making racket to
raise the roof off the house, and if not
stopped at once I'll appeal to the po-
aiice!"
''Llow-how dare you, sir!" exclaimed
the indignant woman, as she fully re-
-s,lized his meaning. "Why, sir, if my
husband were home you wouldn't dare
speak this wayl l do as l wish, and
as for you, if you say two words more
,i'll have you arrested"
MADAM"
Get out or I'll scream for the po-
liice!"
Mr.. Bowser returned to his flat. He
was angry from the top of his head tc
thc sole of his feet. He was so mad
that he looked at Mrs. Bowser and
opened his mouth and could not gel
out word. She was afraid of apo
pIeXy, and she sought to ward off the
changer by saying:
IF we are to live here for three
months we must get used to these
"shings. You see, you are little nerv
GUS, but after n time you went mint
what they do next door. What ART
you getting your hat and coat for?"
"Ask-ask me no questions!" he re
,pIied.
But are you going out?"
Phillipsburg herald. [volume] (Phillipsburg, Kan.) 1882-1905, 1898-03-17
AMONG THE POULTRY.

Keep the chickens and their quarters
clean.
Having high perches often causes
humble foot.
Supply raw bone, either crushed or
in the form of meal.
With laying hens wheat may be the
principal grain food.
SO far as is possible the food should
be varied every few days.
Push the Matching. The early Matched
pullets make the best winter layers.
Tobacco stems or leaves placed in the
nests will aid in keeping them free
from vermin.
Observe which hens are the best lay
ers and breed from them. Such traits
are hereditary.
With large breeds one cock to every 10
hens is sufficient; with small breeds
enc to every IS hens.
Give the fowls all the range and eX-
ercise that the weather will permit from
this time on until spring. =
When eggs from distance are re-
ceived for Matching, let them remain
"a hours before putting them under the
hen.
Fowls that are closely confined and
are fed largely on highly concentrated
food, are often affected with cramp of
the legs.
In selecting breeding turkeys, as a
rule, broad backed, full breasted and
large-boned fowls will give the best re-
sults.-St. Louis Republic.
Phillipsburg herald. [volume] (Phillipsburg, Kan.) 1882-1905, 1898-03-17
WINTER BEE. DISEASE.
How to Manage Colonies Which May
BE Afflicted with 1t.


be Afflicted with 1t.
One of the causes of dysentery, as the
winter bee disease is usually termed, is
disturbing them in cold weather. In
fact, it is often the case that disturbing
them in very cold weather is the most
disastrous thing that could be done,
as it causes dysentery to appear among
the bees in its worst form. For this
reason no one should be allowed to go
among the hives in very cold weather
any more than is strictly necessary to
properly look after them. Nor should
stock be allowed to run among them
during the winter for fear of disturbing
them.
The disease may also appear when
the bees are closely confined for long
time or when they are compelled to live
upon impure honey, Many good bee
keepers claim that honey from cider
mills, decayed fruit and honey dew is
not healthy food.
If the winter is an open one, so that
the bees can fly out often, they will live
on this kind of honey without injury.
But il the weather is so cold and stormy
that the bees are kept closely confined,
the poor food tells, and dysentery is al
most certain to make its appearance
among them; and colony badly afflict-
ed will often be hard to cure.
One of the best things that can be
done-in fact about the only thing that
will be of any benefits to give them
a purifying fight. Let them have a
chance for flight the first bright warm
day that comes.
Feeding candy is, to some extent,
beneficial. But the best and safect
plan is to prevent. Give good winter
food, good sealed honey. That gathered
during the first of the season is always
best Bees will bear confinement on
good honey and keep healthy much
longer than on bad. 1t is easier to pre-
vent the disease by supplying healthy
conditions than to cure after the dis
ease once makes its appearance.-St.
Louis Republic.
Phillipsburg herald. [volume] (Phillipsburg, Kan.) 1882-1905, 1898-03-17
BARN SHED FOR POULTRY.

showers en- summer nights when they
are confined in the stable yard. If the
horse stalls are adjacent to the side
door, the horse manure can be thrown
out into this open shed for the hens
to scratch over, little grain being
thrown into it. The barnyard fence
can be made fowl-tight as well as cow
tight, thus obviating the necessity for
separate poultry yard.-0rangc Judd
Farmer.
Phillipsburg herald. [volume] (Phillipsburg, Kan.) 1882-1905, 1898-03-17

editors. The free silver people do tho
same thing, although not on as extern
siye a scale as the Sound Money league.
The aim and object Of all is to keep
their ideas before the people. to con-
vince voters that prosperity will result
from the adoption of their theories and
principles; just as the theatrical press
agent attempts to convince newspaper
readers that the particular star he rep
resents is the greatest actor or actress
in the world.
We are a nation of advertisers, be-
cause we are an educated nation. In q
country where everybody can read the
individual must be reached through the
newspapers. Facts must be presented
forciby and frequently. A state
ment unsupported by facts is no longer
accepted. If voter or buyer of mer-
chandse is to be convinced, logical
argument must be submitted to his in
spection. The great men in commerce.
and politics have begun to realize this
condition, and are adapting themselves
to it. And that is why advertising has
evolved into veritable science which,
as yet, but few understand.
Five years hence the man who man
ages the advertising of great business
house or of powerful political party
will be the most important factor of the
firm or campaign committee, because
he will be pitted against men whose
talent of reaching the public purse and
mind has been developed in a school of
experience to which their predecessors
had no access. G. w. WETPPIERT.
Phillipsburg herald. [volume] (Phillipsburg, Kan.) 1882-1905, 1898-03-17
prerention OF swnrms.

L. A. Aspinwall found this year that
his hives were too small to prevent
swarming by means of perforated dunn
mics, and expects next year to use
hives a third larger. In four cases he
secured the return of the swarm, queen
and all, by vigorously smoking at the
entrance as soon as the swarm began
to issue. He thinks the swarm returned
because they could not scent the queen.
Review.
Phillipsburg herald. [volume] (Phillipsburg, Kan.) 1882-1905, 1898-03-17
AGRICULTURAL HINTS
STORING VEHICLES.
How to Construct IL WindIAsa of nm
Improved Pattern.

How to Construct IA WindIHsa of nm
Improved Pattern.
In the making of plans for a wind
lass to elevate box from wagons or
sleighs, the first requisite is building
of proper dimensions and construction
TO make it practicable. Fig. portrays
one "a by 20 feet, and allows for corn
crib full length on one side. 1t re-
quires three stills and two plates, three
cross beams, nine posts eight feet long
and double doors at each end seven feet
wide; comfortable space is left to pass
between two wagons side by side. A
post set in the ground at center or
where doors meet should be about eight
or ten inches high, with groove at both
sides to receive the end of board placed
directly under the edge Of door, which
Phillipsburg herald. [volume] (Phillipsburg, Kan.) 1882-1905, 1898-03-17
From ono Point OF View.

Woman" she said, oracularly,
SHOULD have all the privileges that
man has. She is showing her ability
to do all that he can do in the business
world"
YES" he admitted, "she is rapidly
bringing herself down to his level"
The more she thought of this re-
mark the stronger became her deter
mination to keep out of all suffrage
Chicago Post.
Phillipsburg herald. [volume] (Phillipsburg, Kan.) 1882-1905, 1898-03-17
VALUABLE ADDITION.

Barn Sheds That Afford Shelter to
Poultry and Stock.
The cut shows an addition to the side
of barn covering a side door and af-
fording house for poultry and All open
shed for the poultry to scratch in during
the winter. 1t affords a chance also
for cows to find protection during
Phillipsburg herald. [volume] (Phillipsburg, Kan.) 1882-1905, 1898-03-17

Mrs. Greening-Mrs. Cranston never
let's slip an opportunity to boast that
she has always been accustomed to as
sociating with people in the higher
walks of life. Who were her people,
anyway?
Mrs. Housely-I don't know much
about them, except that | believe her
father was one of those what-you-call-
ems who wear spurs and walk up tele-
graph poles-linemen, believe is the
name they go by.-Chicago Daily News.
A Celestial Chestnut.
Auntie-Come here, Freddy, and look
at the new moon.
Freddy-Oh! I've seen lots of moons
like that 5efore.-Puck.
The River Falls times. [volume] (River Falls, Pierce County, Wis.) 1894-1933, 1898-03-15

cases some fatal obstacle is enc0un-
tered to the contamination of the
sales. There is less difficulty expert
enced in securing tenders of war ma
terial. such as shot and shell and
powder, and the navy department has
almost assured itself of an abundant
supply.
The statement was made at the navy
department that the report CO the
Maine court of inquiry probably would
come to the department some time
next week. 1t did not appear, howev-
er. that this statement was founded
upon any direct report from the court
but was rather an estimate based upon
the progress so far made as revealed
by the change Of methods on the part
of the court
Many congratulations are coming to
the White House and the state depart
ment from all parts of the country
upon the patriotic spirit exhibited III
dealing With tie latest phases of the
Cuban question. Most of them are
official il character, but many are
personally directed to the president.
Admiral Sicard has been authorized
to enlist suitable men for the navy at
Key West il lie can find the material
lie reported that he had received
some applications from
rtacSsinssts end Seamen,
and was immediately given the power
to take the men The department. is
still striving vigorously to secure ma
chiniSts, especially men who know
how to run stationary engines. These
men can be quickly taught how to
run marine engines and require little
other training TO make them valuable
aboard ship.
Official reports indicate that the au-
tcncmy scheme projected for Porto
Rico has been put Tito successful oD-
Grafton This is Interesting mainly
because of resemblance between the
project and the plan which it is now
sought to Pit iii play in Cuba.
The war department is arranging to
secure Il large supply Of the most
modern rifle sufficient in time OF
emergency to arm a force of 100000
The need of those modern guns has
long been apparent but congress has
not shown a disposition to supply any
reserve rifles for use by a volunteer
force in time of emergency. Now,
however, an adequate supply OF the
most effective rifles will be among the
IfSl uses 10 WHICH the wal ucpdI I1iehC
will PUT its share of the defense fund.
Senior Mendonca, the Brazilian min
lister, said that he had received no in
formation as to the reported negotia
lions toward the purchase of Brazil
ian warships now in course Of con-
struction in foreign yards. In other
official quarters the impression is
growing that there is better prospect
of securing ships now building for
Argentina and Chile.
The River Falls times. [volume] (River Falls, Pierce County, Wis.) 1894-1933, 1898-03-15

tional stories during the day, but per-
hans none of these had the Dersls-
tency of one that found currency at
the capitol, until it met with a sum-
mary denial at the hands of Assistant
Secretary Day. to the effect that MIN
lister Woodford had notified the Span
ish government that the president IN
tended to send to congress a message
announcing his recognition OF CUBAN
independence.
A conference was held in the once
of Assistant Secretary Roosevelt 10
map out plans for arming AID equip
ping merchant vessels as auxiliary
cruisers. Mr.. Roosevelt presided ana
others present were Capt Crownln-
shield. of the bureau of navigation;
Capt. O'Neill. of the bureau OF ORD
nance: Chief Hiclborn, of the bureau
of construction, and Commander Brad
ford. of tie bureau Of yards and docks.
This meeting had been preceded by
call from President Griscom, OF the
international Navigation company,
which owns the four ships, st. Louis,
st. Paul. Paris and New York. The
board meeting brought out general
discussion of the work The various
bureaus would be called upon to per-
form in making these ana other YES
sells ready as auxiliary cruisers.
The River Falls times. [volume] (River Falls, Pierce County, Wis.) 1894-1933, 1898-03-15

The trading-stamp usually buries in
its patrons both the sense of humor
and that of proportions. A woman re-
Gently stopped a street-car after pay
ing her fare, and took a return car
home to get forgotten trading-card
before making some trif1ing purchases.
The price of the extra fares exactly
balanced the value of the gift on five
dollars worth of goods. The law
against trading-stamp may be un-
constitutional but it is a moral pro-
test against the habit of trying to get
something for nothing. Moreover,
considering the real value of the
gifts" the something is usually less
than nothing.