The sun. [volume] (New York [N.Y.]) 1833-1916, 1898-02-01
THE ADVANTAGE
Of Buying
FURS
WHEN THEY
a. BE PRODUCED AT
REDUCTION IN COST
OF LABOR.
Information by
C.. SHAYNE.

It is customary to lay OF hands In fur
factories after the holidays. The dull sea.
son for work people is from February to
May, nine.tenths of whom are die during
those months.
DESIRES TO KEEP HANDS EMPLOYED.
A number Of my work people have been
in my employ for many years. They are
among the best in the world, and I don't
like to lay them off, and have decided to
keep them in employment during the dull
months il 1 can do 80 without n loss. The
hands have agreed to work for largely
reduced wages rather than be idle, and
will sell furs which can be manufactured
during the dull months at nearly cost OF
production. This will afford a splendid
opportunity for parties who have not pur.
chased to buy their furs now at a great
saving in cost.
JACKETS COST $40 LESS NOW.
I can produce a Sealskin Jacket for $40
less now than q month ago, and, although
/ have advertised that 1 could not, on ac.
count Of the advance in price of sealskin,
sell manufactured goods any less than l
did early in the season, I am now enabled
to announce. however, that I can sell Seal.
skin Sacques for $40 less, because l can
produce them that much cheaper.
PERSIAN LAMB GARMENTS COST
LESS NOW.
---I.-- - n.-
cheaper than 1 could a month ago. These
goods probably will not advance in price.
1 have marked manufactured goods down
to correspond to the cost OF production dur.
ing the dull months. When you can make
an honest saving of $40 on the cost of labor,
and the merchant takes of his profit of, say
$25 on a garment, then you are getting a
real reduction.
COMPLETES WITH EUROPE.
I announced last fall that in order to
compete with European fur merchants I
would sell European furs at as low prices
as they could be purchased abroad. 1t at.
tracted a large trade, M my customers
were thoroughly satisfied; hundreds Of
ladies who had returned from Europe ex.
pressed their appreciation of the honest
effort which I made to fulfil, strictly to the
letter, the promises made in the news
papers.
WANTS TO KEEP THE CLERKS BUSY.
In order to keep my hands employed, as
stated, and the statesmen, bookkeepers,
shipping and delivery clerks and other en-
ployees actively engaged, I will agree to
fy,rniab INV orffoIa 81 khA .o,t 80 A. .l:..
and labor, with only q small margin to pay
the running expenses of my establishment.
and that is as near cost as any firm can
promise and fulfil the obligation.
IMPERIAL CROWN RUSSIAN SABLE.
Now is an opportune time to have Sable
garments made to order. I nave a splendid
assortment of Imperial Crown Russian
Stables n all other standard fashionable
furs. All manufactured goods in store will
be reduced in price to the cost at which
they can be produced now. 1t is unneces.
sary to quote a lot of prices, marked down,
marked down, marked down. The public
is tired.
INVITES INSPECTION.
All I ask is for ladies who desire to get
genuine Furs at the lowest possible prices
to have them give me an opportunity to
my stock. If manufactured articles
cannot be found in stock which will fit and
please, then they can be made to order as
cheaply as il they were In stock, and at
lower prices now than at any other season
of the year.
MEMS FURs.
Gentlemen's fur.lined oyercoats. sealskin
caps and gloves, coaohmen's outfits in fact,
everything produced in q hrst-class fur
house, can be had ut prices which will pay
to invest now. Parties desiring alterations
or repairs made should have the work done
now.
BELIEVES IN LEGITIMATE ADvER
Using.
Competition leads some merchants to re-
sort to d~ishonorable methods in order TO Sc.
cure trade, forgetting that 1t is only the
merchants who do IN honorable business
that succeed. I believe In legitimate ad.
vertising. In this q of competition per.
advertising in newspapers is q fac.
tor in securing business, but facts must 10
to.
CUSTOMERS.
The very best advertisement. however.
that any merchant can have is a pleased
1 have pleased customers all
over the United States, NAM of whom give
letters to their friends recommending my
house. The past season, notwithstandins
the backward weather, has been one Of 'ho
best / have had since i have been in husi'
ness. My sales have been unusually large
customers well pleased, and l am thorough
ly satisfied. Furs well made, In the latest
sold at the owest possible prices for
goods, hold and increase trade.
Respectfully,
@&~~'&