The sun. [volume] (New York [N.Y.]) 1833-1916, 1898-06-12
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The following is from the Now York Sun. and
explains in detail to what proportion the hair
tintinR fad has grown:
1T is frequently asserted that women do NOT
change the color of their hair as they did
formerly. That is not true. More women color
their hair to-day than ever before. but the art
has reached a stage when 1t is very hard to tell
the real from the unreal when 1t comes to COLOR
It is a fact, however. that far fewcr women
bleach their hair to a Broadway blonde shade
than in years gone by. There are good reasons
for this. In tho first place. this shade Everybody
knows III Is in bad repute. and then 1t Is pro-
duccd by tho use of powerful chemicals. which
not only rot the hair at once, but, furthermore.
In the end cause 1t to turn to some outlandish
color, such as a bilious green. Bleachod hair OF
this kind is one thing and tinted hair OF the
fashionable Titan color quito another. ,
There are several shades of Titan hair, ana
all are worn. A woman studies her eyes, COM
plexion, the shape of her face, her costunneoa
and then selects the shade which will suit heR
best. The tint most to DO desired 10 the pure
Titian-a rich, warm red; but few women can
afford to frame their faces In this. Nine out Of
ten have to vary 1t in ono way or another. Some
require lighter locks and others darker. and 60
1t goes. but all are striving after tho Titan ofNi
feet. Indeed, this is absolutely necessary, fog
blue and gray are both cold colors, and unless O.
woman has some warmth in the color Of h09
hair they are exceedingly trying"
Watch the crowds some Sunday morning, OF
| on a bright afternoon, and you will find almost
every smartly dressed woman with hair OF one
of the Titan shades. and you will also find that
our New York women are the best dressed, the
most graceful. and the hHndsomest women In
the world. and II they would toll you the secret
of their beauty they would point to their lovely
hair and say that they owe 1t to the Imperial
Hair Regeneration.
The Imperial Hair Regeneration IS exactly
what It's name implies-a regeneration of haia
1t restores faded. gray or bleAched hat0
to its natural. youthful color and texture
1t imparts that wavy. soft, girlish appearances
every woman so wishes for. 1t Is tho only
preparation in the world capable Of producing
every shade or nature. just AZ nature gave
them to you, and of keeping thom so. II pro-
duces with wonderful beauty the striking
Titan tints. which no other preparation can
do, and to tho women of mature years. or TO
those who grow gray carly, 1t Is q ysrttahlO
fountain OF youth.
No matter what the color Of your hair may be-
no matter II II has been bleached that humIk
ating straw color. no matter how uneven or
streaked 1t may be. Imperial Hair ReReneratoR
will recreate 1t. make you young again, and add
a thousandfold to your beauty.
Imperial Hair Regeneration Is q dainty, dell"
cate preparation. at once o revelation and Q
charm to lovely women. 1t Is sold the wide world
over and comes in seven shades. Tho applioA-
ton rooms Of tho Imperial Chemical MfR Com
pany, the pr0priotors OF tho Imperial Hair Re
generator, are at 292 Fifth avenue. Now York,
whore every facility is offered for absolute
privacy. Ladies are assured that all relations
with the company will be held In the sacred
honor of confidence. 1t Will be found advan-
tageous 10 sond a sample OF your hair, and the
Imperial Company will color 1t FREQ Of any
charge and return II to you with full informa-
ton ms 10 the number Of their preparation you
require. Remember, there arc seven distinoS
shades. and remember that no other preparation
on earth can produce the same tints. II you de-
sire one of the beautiful Titan tints, send .
sample OF your hair and the sample will DO re-
turned TO you tho proper color.
The price Of the Imperial Hair ReRensrator IL.
small box, 81 so; large box. containing three
times tho amount, %. Three large boxes will
keep your hair In perfect color and condition for
one year at the very moderate cost OF %.
All correspondence will be confidential and
all packages are sent In plain wrappers. with
full and complete directions as to the method %
application, Address
imperial Chem. AA'Fg Co.,
292 Fifth Ava. Between s sSsS S sSa ''''S~1