Frostburg mining journal. [volume] (Frostburg, Md.) 1871-1913, 1898-04-02
TOWN ADVERTISING.
MERCHANTS OF RED BANK, N. j., TRY
A NOVEL PLAN.

Descriptions of Its Attractions to Be
Printed In the Newspapers of Adjacent
Towns-Chef Benefits of the Scheme.
Value of the Local Paper.
a curious experiment in advertising
has been undertaken by 12 merchants
of Red Bank, n. J. Space in the shape
of II inches across four columns has
been contracted for in weekly papers in
the vicinity of Red Bank, to run one
year. The matter consists of descrip-
ton of one of Red Bank S attractive fea-
lures, which occupies three inches across
the top of the ad., followed by the bust
ness cards of the II Red Bank merchants
to whose public spirit and faith in ad-
vertising the inauguration of this novel
scheme is due. The money necessary for
the project-over 81, 1,000-was contrib
uted by these merchants more with the
hope of benefiting the town itself than
of personal gain.
''In the very nature of things the
business men who have made no contri-
buttons and the town in general will be
benefited by the outlay almost if not
quite as much as the merchants inter
ested," says the Lakewood IN. J)
Times. CAS- the advertising is to be
done entirely i'll out of town papers, the
proportion of those who come to Red
Bank to buy the special goods advertised
will probably be very few-too few en-
tirely to make the profit on the goods
sold pay the amount of their contribu-
tiOns. Their chief benefit will lie in the
general advantage the town of Red
Bank will receive from making known
its natural attractions and its attrac-
tions from a business point of view.
This cannot but result in time in bring
ing to Red Bank larger numbers Of per-
manent and transient residents and q
greater volume of business, and in the
benefits which arise from the increased
population of Red Bank and the greater
volume of business transacted every
business man and every resident of the
town will share equally with those
making the expenditure.
"a feature of the advertisement will
be the fact that it is to be changed each
week, presenting some new item of in
terest pertaining to the town so times
yearly. From time to time the appear
ance of the advertisement will be
changed as occasion seems to require,
more space being taken or its form
changed, but the general idea will be
preserved throughout.
apparently the business men of Red
Bank have great faith in the value of
advertising, and they have gone to work
in a manner that can hardly fail to
justify their faith. Whatever may be
the ultimate effect Of their efforts they
are setting an object lesson it would be
well for business men i'll other towns to
observe. 1t can safely be said that moro
consideration will be accorded to Red
Bank because of this advertising than
it has ever received before.
1t is interesting to note that the Red
Bank Register bears its share Of the eX-
pense of the undertaking.
Ex-Governor Francis of Missouri is
quoted as saying: Each year the local
paper gives from $500 to 81 900 in free
lines to the community in which it is
located. No other agency can or will do
tnlS. Inc eullOT, III proportion TO MS
means, does more for his town than any
other ten men. He ought to be support
ed, not because you like him personal
ly, or admire his writing, but because
local paper is the best investment To-
cal people can make. 1t may not be
brilliantly edited or overcrowded with
thought, but financially it is of more
henefit TO the community than the
teacher or preacher. Understand me,
do not mean morally Or intellectually,
but financially"