The Roanoke times. (Roanoke, Va.) 1897-1977, 1898-02-18

AM help you.
ne following is from he Inland Printer the leading
Fri $ Journal of the country:
Down in Roanoke, Virginia. there is of the largest
pr ng establishments in the South and of the
PR ve and up-todate in the business anywhere, The
81 Printing and Manufacturing Company. Mr.. Edw. L.
ST the head Of the company, and the from whom
the majority Of the advertising ideas writes ne
ows about his Advertising:
believe advertising to be almost as necessary in the conduct
or printing establishment the printing press The
SIN Advertising the method employed. IS the point that
ihe consideration.
ADVERTISING and has carried inches DOUBLE
o the coumn next to local reading matter. position
o ning daily for the eight years This is changed rcgu
lar Every weethe advertisement being up Job
dc nent i'll hobby STYLE stereotyped and the plate
ne We thus attend to display have the
nj late style type, borders etc. this method
en- 'ages the systematic changing of the advertisement.
OF course the first thing to have something
A, tisng will not be beneficial any length the
c'H and representations not advertised
We claim to be the largest and best equipped printing Office
IN e Statewh possibly two exceptions; they may larger
ar rally better eQippd All Of machinery
Appliances laborsavng, etc We have lots OF type and other
facilities necessary for quick worand tell friends and
enenies) about them.
is of course, necessary quality our printing be
right and our prices right. and promises kept.
We incose little advertising slip each
and in each package deliver.
lcnllOn
seldom in slip Advertising Our experience
good job of printing he remembers rho dill he does
ask what 1t cost We for example, suppose handsome
programme is gotten for public
programme IS commented upon. On all sides will hear:
Sone that's nice programme you printed for the Flower
Show" When other entertainment be given they
remember that printed the other programme
Then we take of the
We pay especial attention proofrcading -and it's
winning card with schools colleges universities lawyers etc
And we tell the people about it.
Our city has population Of about
sXyfve people, occupy three floors GO by 100 feet we'll lighted
aud heated fitted with gas and electric light gas
power, and electric bells dumb walters and speaking
departments. Our people have metropolitan printing
their doors
sAnd tell them it,
We recently undertook complete weeks an edition
Of 10000 copies lS0lgc catalogue customer doubted
ability to do friend who had quick
work. in the shape of law briefs, told the
would do it, they could being We them
begging as for time.
And we told the public about it.
We endcavor promise than perfcrm--but
after promise it, leave keep
promise We telegraph for paper by express;
nighall night, be- put the job presses,
necessary.
And then tell the people about it,
We keep quite lot Of samples of printed work with
circular price list, always ready answering inquiries
large calendar first Of the year, calendars
each month.
We :" let up
I'VE make a answer all letters courcousy and fully
II quotation asked thing suggest something
better, perhaps economical, do
We talk about" competitor. We blow own
horn, and find it keeps us busy.
have tried your questions hope have done
satisfactorily.
might add that have charge business; am
practical printer; write all advertisements keep
with almost every job suggesting change and
there believe in giving force good tools work with have
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