The Roanoke times. (Roanoke, Va.) 1897-1977, 1898-01-18

The following from The Inland Printer the leading
printers journal Of the country:
Down in Roanoke Virginia there is one of the largest
printing establishments in the South and one of the most
progressive and upodate in the business anywhere The
Stone Printing and Manufacturing Company MI Edw. L.
Stone the head of the company and the from whom
emanates the majority of the advertising IDEAS writes ne
as follows about his advertising:
believe advertising be almost necessary conduct
POT printing establishment the printing press
Kind of advertising the method employed point that
needs the most consideration
The writer has always believed in news
paper advertising and has carried inches double
op OF the column next to local reading NATTER position
our morning daily for the past eight years. This changed reg-
ary every weck-the advertisement being up Job
department. i'll nobby STYLE stcreoypd plate sent to the
newspaper we thus attend to display have the
all the late style type borders etc. and find that method
encourages the systematic changing of the
OF course, the first thing have something advertise
Advertising will be beneficial any length of time if the
'ams and representations are advertised.
We claim to be the largest and best equipped printing Office
u the Saewit possibly exccptons they may larger bit
ne realty better equipped All machinery modcrn-our
appliances aboraving We have of type and other
facilities necessary wor-and we tell our friends Cnd
.nemes about them.
1t is OF course necessary that the quality printing
light and our prices right: and our promises kept
We nclosc little advertising slip each letter we send ont
md IN eacr package deliver
We never mention price newspaper advertising
seldom IN our slip Advertising Our experience that
ask what it We mean, example, suppose handsome
programme is gotten for public entertainments and the
programme is commented upon On all sides will hear
Stone, that's you printed
'ho" when some other entertainment is to be given they
remember that printed the programme and come to us
Then we take Of the rest
We pay especial attention proofreadng-and it's
winning card with schools colleges universities lawyers etc
And we tell the people about it.
Our city has population of OOO-we employ abo,
Xyfvc people, occupy three floors by feet well lighted
ana heated fitted with gas and electric light gas electric
power and electric bells dumb walters speaking tubes to all
departments Our people have metropolitan printing office al
their doors
And tell them about
We recently undertook complete weeks an edition
OF 10000 copies OF al lSGge catalogue Our
ability to do friend who had of our quick
work. the shape of law briefs told the we said we
would do it, they could being We had them
begging for time.
And told the public about it.
We endeavor not to promise than perform-but
after promise it, leave to keep orr
promise We telegraph for paper by express;
at nighal night may be- put the job presses or SIX
necessary.
And then tell the people about it,
We keep quite lot of samples of printed work. with
circular price list always ready answering inquiries We send
large calendar first the year, calendars on blotte
each month.
We neuer let up"
I'VE answer all letters coureousy and fully
If quotation asked thing and suggest something
better, perhaps economical, do
We talk about" competitor. We blow our own
horn, and find it keeps busy.
Il have tried your questions hope have done
satisfactorily.
Il might add that have active charge the business: am
practical printer write all the advertisements in touch
with every job, suggesting the change line here and
there believe in giving force good tools work with
tried euenans the head of the departments who take
pride il the good name of the establishment,