The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1898-01-13
Southern Kansas Business Men

An advertiser says: Quality is our tai
isman."
Jacob Engle of Wellington is replenish-
ing his stock Of ladies' neckwear.
in our store reads an advertisement,
''the untutored shopper gets as fair bar
gains as the clever buyer"
Speaking of winter goods, Glenn spru-
ance of Wellington says: I'VE have EN- in
over-plenteous abundance"
A merchant should be as sensitive to
public opinion as Photographic plate Is
to light. He should bow to it. II is king.
The death of c. r. Sipes of Arkansas
City, the hardware man. IS supposed to
have been caused by an overdose of chic
raj.
Smith. the druggist of Wellington, is
kindly advertising calendars. with the
startling statement that 1883 will soon be
here"
An original advertiser quotes a single
article and a single price and calls it
Test of the Memory" He asks readers
to remember it.
None of the merchants Of southern
Kansas use italics. This is TO their
credit A thing can be said vigorously
without italics.
A good many advertisers assert of goods
that they are cheap enough 10 pay you
to keep until next year" But do people
buy goods with this expectation?
F. B. Snyder of wellington gets this
off. IT is good "A critical hous is when
YOU need drugs accurately compounded
We can supply the needs Of that hour
exactly"
A Chicago advertiser speaks Of cyclic
pean values" II IS n safe wager that
eight out Of ten Of his customers do not
know what cyclopean means Little
words are the best
You could destroy the words "extraOr
binary. marvellous. stupendous." and ali
their equivalents and the English Ian
suage would stu be vigorous enough for
advertising purpose
Lawrence Journal: - man BY the name
Of Pottle. down in Butler county. IS
candidate for state auditor. II he is as
good an advertiser as his namesake IN
Arkansas City, he ought 10 be q win
ner."
\ merchant who has kept p scrap book
OF hts advertisements and finds that IN
a year he has used the expression selling
al big loss" or It's equivalent. - much
as one hundred times. should realize SAT
he is not getting the best cut Of adycr-
tisements.
Il f. 4 curious fact that certain styles
Of advertising viii take n one comm
nifty and not IL another. One community
will gloat over the phenomenal. marvel
ous" style while & Is essJas.sful 70 an
other community. Chicago Is one % the
greatest, stupeneoUss marvellous" style
d cities And r7lost az the advertisements
il that city are positively ridiculous.
This IS from Rem 4 Newbald, real e.
tate dealers al wellington: One OF The
adrnonitions 70 the great deiiverer Of the
Children Of Israel was 20 reaeh their CHI
6ren ard ehfidTsus children concerning
the lard Of promise. flowing with mix
and honey. in which they Eere 20 - per
raittssd and privileged % i've. ;ae greatest
country on earth AZ that tine Bat since
that tine Sumner county has come into
existence ard Ee do rot wonder al the
lard ~ Canaan betux forBaken and sink
iu- hack TITO baroarzs-1 Ehen ne con
slider orr productions q the past lee
years Since 1ss thls county las RAISED
=. E1.ss bushels q wheat. p ~ rs bE1zh-
els % corn: the value q which WITH ofh-
= products. stock. Ec-. amounts 70 ~
~ szSZ ~ Ssi7s Tor each acre q lar1
IMPROVED zrsd UniruprDTs5 ln iais eruntg-
~ hat % yoe tEisk q 4. fsiloSE csfizesss
= TITS ~pTth tssllng youE cfsslGrsa sl-szt7
Do yor wzEt Ezo.s cf s1Az iz2d7 Il 50.