The herald., 1898-10-07
OUR CALIFORNIA WINES
UNITED EFFORT TO EXTEND
THEIR MARKET ABROAD
San Francisco Wants to Cooperate IN
Securing the Trade of Brazil and
South American States

ceiyed a communication from the Pnlia
delphia commercial museum with regar'
to the investigation made by that insti
tuition as to the probability for marke
for California wines in the more populous
sections of Brazil Copies of this com
were sent to many of the VIM
growers and dealers in Southern Cantor
mia and to some of the larger firms In tn
northern part of the state.
President Daniel Is in receipt OF a let
ter from General Manager Goodwin OF th'
Manufacturers and Producers association
of San Francisco, as follows:
1t has come to our notice through
the public press that at a meeting OF
the Los Angeles board Of trade on the
2lst inst. letter was read from the d.
rector of the Philadelphia museums IN
relation to inves legations made by that
institution as to the probability or a
market for California wines In the
populous sections of Brazil, and that d.
rections were given that the informa-
ton be given publicity. If you should
deem it entirely proper to furnish this
association with copy of this commu-
pication. we will be glad to circulate
it among the wine merchants in this
vicinity. giving due credit to the source
of information. In this connection, We
would state that this association Is at
the present time attempting to Inter-
est the wine and fruit industries of the
state in the possibilities Of the Paris
exposition as a medium for extending
the markets abroad. and Is desirous
of obtaining concerted action of all in
terested parties in order that solid
front may be presented at the assem-
bling of the next legislature to ask for
an appropriation for the installation
of q state exhibit.
We desire TO add. also, that this as
sociation has filed Its application for
membership with the Philadelphia COM
mercal museums, but up to date is not
in receipt of any information on the
possibilities of a market for our wines
in Brazil, which we think would be
of interest to our wine merchants.
Thanking you in advance for your
courtesy in this matter, and with the
hope that you will call on us for any
information you may desire and that
may be In our power to give
A copy of the communication has beer
sent to Mr.. Goodwin.
The California Wine association, through
Its manager, Ferd Frohman of San Fran
cisco, received copy of this communica
t.on from the board of trade and their let
ter in response to the same is of interest.
Is as follows:
We thank you for kindly referring
the recommendations of the Phladel-
phia museum to us, and will refer the
matter of seeking trade for our wines
in the markets of Brazil to our New
York house, as the opportunities for
shipping to the Brazilian ports are
vastly superior to ours. The matter Of
freight rates is the all-important fac
tor that initiates against California
shippers. Wines are shipped from Eu-
rope to Central and South American
ports for almost half the freights
charged by the local carriers here.
We are practically deprived of the
business of the Pacific coast ports Of
South America on account of the
freights, and about a year ago we sent
a man from New York to Bahia.
thence to Buenos Ayres, thence
along the Orinoco river for 1000
miles, then over the Andes noun
tains to Valparaiso, to Peru, Bolivia,
and into Venezuela; but all he had to
report was elegant scenery and Euro
pean wines. the latter al cost almost
equal to London prices; showing that
we would not be in it little bit When
we get a competitive steamship line
out of this port we may be able to reach
out for trade that properly belongs to
this country. For the present we are
confined to our domestic trade with
now and then a streak of foreign busi-
ness We would not be able to produce
enough wine to supply the demand If
the markets of the world were open to
us and the transportation lines not
quite so rapacious or favorably inclined
toward foreign shippers. We have to
deal with 49ers up this way.