The gold leaf., 1898-05-05
AN INDEX TO ATOWN.
The Local Newspapers Columns Are
the Safest and Best.

The following editorial appeared in
recent issue of the Winston Sen
tinel. The facts therein set forth are
timely and will apply to Statesville
or any other town just as well as to
Winston. We commend them to the
consideration of the business men Of
Statesville:
Zone of the speakers at the chamber
Of commerce meeting, last night. sold we
have a great many things that the out
side world knows nothing about, or
words to this effect, and in so saying he
spoke q parable:
Zone Of the reasons that this is true is
the lack OF q thorough appreciation OF
the fact that the newspapers of q CON-
munity are regarded by the outside
world as a mirror of that community,
rejecting what is possesses in a COM
mercial and industrial sense-a failure
and consequent result not confined to
WinstOn-Salem BY any means, as q
recent incident within our experience de-
mOnstrates. 1t was this: A gentleman
prospecting for location informed us that
he was inclined to regard with favor q
certain place, but desiring to know more
about it without the expense of trip
there, subscribed to the paper of the
place and after carefully scanning it's
advertising columns he was less fayora-
bly, impressed because the papers adver-
tising patronage failed to indicate the
amount and extent of business which he
formerly thought existed there.
'It is frequently the case when q per-
son thinks of changing location that he
sends for copies of the papers published
at points under consideration and the
thrift or lack of thrift demonstrated by
the business columns of the papers has
much to do with the conclusion reached
by the prospector.
$50, without going into details, we
would ask the gentleman who made the
remark which called forth this article, as
well as Others interested in the upbuild-
ing OF the community, to take copies OF
the Winston papers, together with q
list OF our professional and business men,
including manufacturers; then check off
the list those who regularly keep their
business before the public; then compare
the checked and unchecked names and
| note how the latter predominate; then
think little and see If the reason does
not dawn as clear az the MONDAY sun
light why we have so many good things
that the outside world knows nothing
about, as well as the reason why we can
not have newspapers that measure
closer to the ideal of theorists.
Let your light shine is the scriptural
injunction, and the hill upon which to
set the business candlestick is the news
paper of community. No doubt about
that"
The Landmark has no patience with
the habit, INDUCED in by SO many
local papers, of constantly whining
about the lack of proper apprecia-
tion on the part of home people,
and constantly scolding them be-
cause proper recognition is not &C.
| corded the home paper-and we are
not going to indulge in any of that
now. Our idea has been that news
paper is generally accorded the sup.
port it deserves and that if it makes
itself worthy of support it will get
it-probably not the full measure to
which it is entitled, but fair share at
least. Neither do veto make g
personal application of the matter
have any complaint to make of the
people of Statesville so far as Iht
Landmark is concerned, for, gener.
ally speaking, they have always been
loyal to it and given it generous
support.
But we print the Winston papers
remarks to direct attention to the
fact that there are numerous bust
nesses in Statesville-sOme of them
businesses of considerable magnitude
that are not represented in the
columns of the local newspapers and
the country at large, generally
| speaking, knows nothing of their be.
ing here. If all the business of the
community, all the manufacturing
and other enterprises, were repre-
| sented in the papers, it would not
only make handsome showing for
the town and thus be beneficial to
the whole community, but the pub
licity given would pay the proprie-
tors of the business many more times
than the cost of the advertising. 1t
is not necessary for the manufac-
turer, who does not depend on local
trade, to advertise as extensively as
the retail merchant, but simple
O"Au' giving LILO A"uo oAu OuoihSoo'
would bring returns many times
| greater than it's cost. And finally,
the increased patronage would help
the papers, help them to increase
their usefulness and to be better
representatives of their community
| -Statesville Landmark.
The above meets the case exactly
What is said by the Sentinel and Land
mark, applies as well to Henderson
as to Winston and Statesville. Blu
the trouble is in bringing som'
people to a knowledge and appre
citation of the fact as set forth.
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