The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1898-11-06

comedians. etc, in an stages Of dress
noisy departure a ew seconds before and
were bent on not being left. To make
sure none were forgotten he returned to
the hotel, deciding. incidentally, TO say
few words 20 the clerk-who could not be
found. -Four cowboys were having a
ceiling high" poker game. They asked
what the trouble was, were told, and
then, raising q buffalo robe from their
laps on which they had been betting high
disclosed the poor clerk being used as
table. They explained that he was the
only fiat thing" they could find and as
he was sound asleep they used him. a
h aarty laugh followed several big drinks
went the same way. and Mr.. Hilton just
caught the last platform of the last car
and went on his way. II the clerk ever
woke up or yet remains dead card
he never learned.
The following appears in the last Print
er's Ink. and refers to the Boston store
ads and which shows the active part wich-
tia is taking in the advertising world:
Wichita. Kan.
Mr.. Charles F. Jones, New York.
Dear Sir-I inclose & few of my latest
ads. Please spare me few minutes 10
express your opinion OF them.
Being comparatively an amateur IN ad
writing am anxious for an opinion OF
my work by an older man in the business.
have been very much interested in
Printers Ink for the past six months
(never saw a copy before that, and IT.
or rather you, have been the cause OF
my changing this stores ads from the
hurrah. bombastic style to a more sub
dued. Former dark. heavy borders have
been changed for the lighter outline style
The large ad Enclosed is about the size of
our regular Sunday ad. Sometimes we
have two-thirds Of a page and sometimes
full page. The small ads are special
sales which we run at the beginning OF
every season until We run out Of the
right kind Of stuff After that We usually
run two small ads (from 80 TO 40 iuches)
during the week, OF many small items,
similar style to the large ads. In the
evening paper we usually have two 40
inch ads per week, occasionally more. We
do not have an ad every day IN either OF
is so limited that I can't advertise every
day with 40-inch al, ard I prefer two
l0-inch ads % six 4-inch ads. Owing 20
the newspapers facilities. the Gnain part
of our large ads must be set in linotype.
Please give your opinion OF oly manner
OF placing the ads. Of the Nanner in
which they are written, and the general
appearance and display. Respectfully.
The advertisements which were inclosed
with this letter were fairly good in display
and wording The size o; them alone
would attract attention. and they have the
appearance Of being put together with a
great deal Of care. The Illustrations are
very nice. except that one or two Of them
are q little too black for use IN the ord!-
nary newspaper, although IN the Wichita
Daily Eagle. in which they appear. they
show Up very nicely. Il is lot usual for
newspapers II a town the size OF wichita
70 show very nice Illustrations. The ma
jority Of these cuts I recognize as having
been secured through the Dry Goods
Chronicle I think thls IS a very good way
for 4 dry goods store to get It's irustra-
tons where K has not the facilities az
hand 70 make them up FOR its own use
II you cannot nave hrst-caass cuts made II
your own town then 5uv them from some
place where they can make them first
class. There IS only ore criticism that
can make about the advertisements men
toned above. ard that is they a little b;
too long-wfnisd- The TAX Is good enough.
bnt there is too much OF Il II i were
cut down 20 one-third ne amount and
more prices quoted I believe me adver-
tisemauts would Be stu better. Short
pointed wording il any kid Of a. sdver-
tissnent. particularly 4 general stores
advertisement. IS the thing 70 ee aimed Al.
T. must BE very. very interesting story
% deserve long talk % Two CT three
hundred words