The Roanoke times. (Roanoke, Va.) 1897-1977, 1898-01-25

The following from "The Inland Printer" the leading
printers journal of the country:
"Down in Roanoke Virginia there is one of the largest
printing establishments in the South and of
progressive and uptodate in the business anywhere The
Stone Printing and Manufacturing Company. Mr. Edw L.
Stone the head of the company and the from whom
eanates the majority Of the advertising ideas writes me
as follows about his advertising:
Il believe advertising to be almost necessary conduct
Of printing establishment the printing press The
kind Of Advertising the method employed the point that
needs the most consideration.
The writer has always believed in certain
paper Advertising and has carried inches DOUBLE the
Top OF the column next to local reading NATTER position in
o"r morning daily for the past eight This changed rcu-
aj weeLhc advertisement being up il our io,
department. IN nobby STYLE stereotypcd and the plate
newspaper We thus attend to display, have
all the late style type, borters etc. this method
encourages the systematic changing advertisements
Of course the first thing to have something advertise.
Advertising will not be beneficial time if the
:ams and representations OF advertised.
We claim to be the largest and best equipped printing
" the staewith possibly exceptions; they mag be larger Ju
IRE " no better equpped All OF our machinery modern-our
appliances aborsavng, We type and other
cites for qucl work-nd our friends (,ld
Fncmies) about them.
lt is, of necessary quality of our printing be
'slt, and our prices right and our promises kept
We nclosc little advertising slip in we send out
nid in each package We deliver.
We price in our newspaper ADVERTISING and
seldom Ill our slip advertising Our experience man
good job of printing lie did i-h does NOT
ask what it cost We for example, suppose handsome
programme is gotten for public entertainments and the
programme is commented upon On all sides will hear
stone that's a nice programme printed for the Flower
Show When some other entertainment be given they
remember that printed the other programme come TO rs
Then take of the rest.
We pay especial attention proofreading-and its
winning card with schools colleges universities lawyers ETC.
And we tell the people about it.
Our city has population Of about 220OOwe employ abot
ixfvc people, occupy floors 60 by 100 feet we'll lighted
tfp1 with md o1uo lrb
power, and electric bells dumb walters speaking tubes to all
departments Our people have metropolitan printing Office at
their doors
And tell them about it.
We recently undertook complete in weeks an edition
of 10000 copies of 1SOpagc catalogue customer doubted
ability do had seen some of our oc
work in the shape of law briefs told the we said We
would do It, they could count it being done. We them
begging for time.
And we told the public about it.
We endeavor not to promise than perform-but
after we promise it, leave keep orr
promise We telegraph for paper by express work
at ngtal night may be; put the job two presses x
necessary.
And then tell the people about it.
We keep quite lot of samples of our printed work, with
circular price list always ready for answering inquiries send
large calendar first of the year. on boers
each month
We "le up"
We make it rule to all letters courteousy
If quotation asked thing suggest something
better, perhaps economical, we do
We never g talk about" competitor. We blow own
horn and find it keeps lis busy.
Il have tried your questions hope done
So satisfactorily.
might add that have active Charge of the business an,
practical printer write all the advertisements keep touch
with almost job suggesting the change of line here and
there believe in giving force good tools with
tried and true leunans at the head of the departments who take
pride IL the good name of the establishment, etc.
bolioyei in andey