The record-union., 1898-07-17
VALUE OF THE STATE FAIR.
WHAT TT DOES FOR MERCHANT
AND PRODUCER.
The Greatest Educator Of the Peo-
pie, and Therefore q Pro-
moter Of Trade.

the State Fair its advantages, value
and benefit to the public in general,
and the producer and manufacturer in
particular:
1T is the energetic, wide-awake mer-
chant and producer who get the most
business and best prices, and the rea-
son is that he studies the condition of
trade and the best way to reach it.
These men accept advantages, as they
are offered to keep their business be-
fore the public.
These are the kind of people that
are found represented each year at our
State Fair, an event that is quite nee
essary to both tradesmen and consum-
er. 1t is the initial point for the in
PRODUCTION of new lines of trade, inven-
ton, and in fact any kind of progress
that is made.
THE Americans are a most pro-
gressive race, and the California por-
ton Of this great nation, l believe, lead
the van in that respect Isn't it so?
Haven't we been first many times in
the production of everything of an ag
ricultural nature? When the world
demanded anything that was a little
better than it had did not we produce
it? Look at our livestock interests,
and see what we did in that line. We
produced the best and got the highest
prices for our stock. Grain and fruit
likewise.
California has achieved most Won
derful results in the productions of the
soil, and In her other natural resources
of trade. She has at all times COM
manded the attention of the civilized
T,rCf rfn md in1y Of
latest success 1t wasn't the horse,
breadstuffs nor climate-it was the
great battleship Oregon, which in con-
struction, speed and successful warfare,
has shown that we possess facilities to
meet all corners in everything the soil
can grow, or that American genius and
handiwork can fashion.
1T is facts of this kind that have
kept California abreast of the times,
and it is wholly due to the spirit of her
people. Whether or not the secret of
our success lies in our climate may be
a matter of opinion, but it is a fact
that as fast as opportunities are pre-
sented our citizens grasp them, and
with profit. and this greatly encourages
future action.
THE State Fair is the rendezvous Of
our people and for visitors from other
States for consultation, comparison and
consideration Of ideas in regard to the
industries that go to make up a pro-
ductive State Here the public attend
in vast numbers to learn what progress
has been made in the various avenues
of agricultural, manufacturing and COM
mercial life, and after forty-five sue
cessive annual exhibitions by the Cali
fornia State Agricultural Society you
find one of the richest and most pros
porous States in the Union-one that
can withstand setbacks, and cut and
come again
This expansive agent, the State
Fair, that has been so creditably main
tanned by our people, shows no signs
of old age, though nearly half-century
has 1t provided entertainment and in
struction for the masses. 1t is now a
part of the State, so much so that it is
looked to by the people for Endorsement
of the products of agricultural science
and mechanical ingenuity. It's chief
function is to see that the people of
this and other nations are Kept in
formed as to our capabilities.
And let it be said right here that
applications for information come to US
daily from all parts of the world re-
garding industries and resources that
are first heralded to the country
through exhibits made at the great
State Fair of California.
THE awards here made are Of inesti-
mabe value, such as an Endorsement
established business house, and it may
oil he caiI ho ho rdS do hv
the California State Agricultural So
ciety have never been connected with
scandal Of any sort. 1t is this fact
that gives value to the cash and medal
awards of this organization, as no other
form of advertisement can equal them
in point of consideration by the con-
sumner.
1T becomes more apparent each year
that the State Fair has been and is an
educational factor in the breeding Of
all kinds of live stock, and the promo
ton Of industrial products and me-
chanical appliances. 1t has been
shown that when the demand for i'm
proved live stock is on the wane, the
successful man extends his facilities to
| meet requirements that are soon to
| follow in the wake Of a period of stag
depression, but which is merely a halt
in rapid trade, does not discourage the
average man of business, for he knows
| that invigorated trade will follow, and
prepares accordingly to meet it. If
everyone stopped still when trade lag
| ged we would soon be without food and
raiment, and unprepared for the re-
newal of trade life when it comes.
TT is an old axiom, Buy when cheap
and sell when high Advertising when
competition is the greatest, keeps your
business before the people, have your
name and address SO imprinted on the
minds of the many that they will re-
| member you. Get in front and stay
there, so they will see you and be i'm
pressed with what you have to SELL
Make extra efforts on extra occasions,
and you will accomplish surprising re-
suits.
THE annual State Fair presents the
opportunity, hence, it is filed each year
with all kinds of exhibits, to be viewed
by all kinds Of people.
rs it to be supposed that all this
expense Is incurred for fun? Not for
| a moment does this idea possess ex-
perienced men. They get the money
and say nothing, but are on hand the
next season to break into new trade
with new and novel ideas. And they
get the trade, and the profit, while
their slow-going neighbors plod along
in the confines of their stores or shops
them. You business man, you must get
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