New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1898-08-24
THE SCIENCE OF EXPORT.
SYSTEMATIC EFFORTS OF OTHER Ma
TIoNs TO GAIN FOREIGN TRADE.
crpv.Sr AND FRANCE ESPECIALLY REACHING
OUT WITH SKILL AND METHOD FOR THE
MARKETS OF THE WORLD
fsY TELEGRAPH TO THE raIBuSE.l


fay TELEGRAPH TO THE vaIBuSE1
Washington Aug. 2--The new age, JUST oegn-
ming the age of commercial rivalries between tho
United States and the three or four greatest ma
lions OF Europe. calls for different KIND OF &C
tiv1;y and knowledge from that which mas char-
acterized the one gone out and lis predecessor
In \ remarkably able paper. out Of the ordinary
nature Of consular reports. submitted to the state
Department Consul-General Frank H. Mason al
Frankfort Germany writes Of the quest for ex-
port markets" and shows the development OF an
exact. specialized science OF export. Inc i'u-
vidual exporter and the association OF exporters
ire reinforced by expert Government COMMISSIONS
deliberately organized. equipped and main'aihe''
The efforts OF France and Germany In TINS dlfe'-
ton are held I'D for the emulation OF American
manufacturers ard exporters. and they are warned
that they cannot too direct their attention W
the record made by these European countries
The German export commission which went out
in February. 1896. to study the Chinese coreah
and japanese markets returned after year brihs-
ing vast collection Of the ordinary textile ana
other goods used by the people in those countries
With prudence. these samples were shown ohiy 10
those specially interested admitted by caro- anu
like discretion characterized the reports maue ny
the commission. In the same manner the flehch
commercial mission sent out by the Chambers al
Commerce OF Marseilles. Roubaix. Lille. BORDEAUX
and Lyons spent nearly two years In investleauon
and then presented Its collections and reports 10
tho Chambers OF Commerce directly Interested
None OF these technical reports have been pun
lished and only general conclusions are known
Some OF these were given a few months ago IN
The Tribune coming from the American consuIs
in France
Consul General Mason says that in all the spe-
cia lized work Of these commissions there Ia proau
recognition Of the fact that in foreign trace u IS
the buyer and tho seller who deternlnes 1i,o
kind OF article wanted, and the manner .. p,ste
ing and labelling. He makes one impor,ans $500
tah inn
masters of this theory of export trade ana t ~
the English have lost much Tor want OF II.
culars and catalogues will not compete enecu,aeIs
with the German. French or English ncIChhn.t
who is there on the spot with his goods DUTY pa'n'
and fluent statesmen to show and explain. ,,.s
He cites the fact that there are specia1iiIrIa
and 10 extent. in those OF EnelanSd an,
Belgium. with view TO imparting knowease oa
the export trade. and he insists earnestly at some
length upon the need OF the period In THIS county
ners, a practical command OF the French Gsrn MAI
and Spanish languages, one or all, combined Win
intimate knowledge OF certain class Oh maui mn
rencies weights etc. OF foreign countries AS ne
says. 1t is not the machine, the gun alone bnt me
man behind It, that wins the battles OF TO-DAY on
sea or land in the hot conflict OF war or the busy
rivalries OF peace. The merchant. he continues
with great force. Of the present and coming gen-
sular or executive officer a broader. more highy
trained and better educated man than his father
or his grandfather had need TO be- -,
quicker apprehension more ready and unerrlng
grasp of opportunities than those OF the UnlIed
States they will master the science OF internao
trans portatlon and effective production. He re-
CARDS It as certain that the closing years OF the
momentous period OF activity and National i'm
portance.