The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1898-02-20
Southern Kansas Business Men.

Persistent sincerity. displayed BY what
/ ever means. makes permanent customers
/ OF yesterdays friends. friends % today's
/ acquaintance and a larger audience on
| every tomorrow
| The story Of Julius Caesar vas very old
/ when Shakespeare was born But he told
/ II in a now way. Don't let the cuttls-hah
I OF stereGtyped phrases wind you round
and pull you down 20 destruction
You can't shoot D broon-stick for an
arrow from a toy bow with thread FOR
| a bow-strtng. although you might send q
| tooth-piCk quite a distance. A small al
vertlsement Wil not boom big store
While men know little about the phrase
and care less. the one sentence which
seems 20 FIRE rebellion IN the heart d
woman and turn her soul green win an
yuizh is tho not iufrequeni one al a bar
gain counter. we are Just out u
should be avoided when possible.
/ gtore-koeping ia a science. and Just "a
-.c 4 science ar any othsr. one % tha
troubles ~ the tlsnc ia. such rush aas
been made 20 the professions. that hn-
ishcd merchants. that b.. men Who have
gone from casl-J0y Up are beirg made q
bows too poor for technical edurati1rs.
who in the end hire Gnsiy-sdue.tCd doe
tors and laHyerH for clerks
The mind f. rg~ccptlblo % nothing -
much ae t0 simple expressive metaphor
4 merchant says. Tho uew THING are
coming IN. The stream Of new goods
which last month was = slender riF4Iet
and last week q rising river. Be- today 4
torrent ard viii shortly b. a food it
- difficult for customer 70 Eeaa fh''
without desiring O. 20 ~ tic store ~ oa-s
and see.
II vou. merchant. are in tas bz1f q:
writing extraordinary advert .sslas.fs.
Instead of sensible ones ueEs t.sas f~l
the truth - writing There D~vsT were.
are Ect uow an1 never VII be such @Et-s.
ordinary bargains offered On fls e..
% this earth-untI next tine z3z. z
you B--itch our thai until cent t1Es
rest Assured tDs public vii lzazlrs u
there aIy way.
Gazsrai Intelligence s4s secon1s ~ keen.
that ra5rh o. tEs proGt 81 ere ogd-t4-as
play q the owner = q store tolrz nsans
puzzle thirE 90 advertise himself - .ont
] ne pa5llc says critically kG1 not klEe1y.
Hes advertising hln4s8f~ Taa szn2s
critics v.a t-rn % hiz afvertfasu.rst.
WaeTs BE ia aF7ws f.5 advertising biauzs.t,
and Fead e 4.fh 9.eaA.rs.
4 personality vii co. seI Eosds. znlezs
fAef rarso~aasy - deattrea -stb -
roocs offered \ ~its-sgTos1 Faensfsa g
xf Get. is.s C~y Eoa-1s H,aE. aka Pa
gore l-to f-a.stses. cess Est afTertsss ~
geIe eFy s1osa - ary appreciate rE--
-r-t- reeasss TIE plaIie Sc ssxer o. TX
upon hln a. = posittelza- rot az . az
rcaes rsan Eezsver. q eyery Ue.e ~.
C5aI-r rsaEee tr r-altigusd BE- is fgTtseF 81
Ga .fbe erT Eeoea nsza. rs b-a.sssss .
a1Eerttsos-
Esz ToFk sS-tstT Wsfssn- sas are 80
fasv w.ta sec.z4 fafrfisra 20 ksoH uazf
. EptnK - r. tss o1fsr zoTif. are - -
er1sgatea~e - = reaTss q tez lceflees
CT c1rrast sFez-fs. 20 bc ElTsa - a 80. -
y1sfk ssr-az. ws9 Nlg eszAflesu &
ussy ta-re1E Hhaf better sstsgase - tls
cave story es1 ~ wzGfre -. a-r 49,
las t1ZG is Ea 80 8 c1sr-t-s eas1-s
- stts sse-cs q
-4ca tes sresEser h<ss~sf sszst zsz. .-f
!. saE 20 t=s-esa' s+e Ell sos t.ers.s s-s
zeszs E4Eag E9ges WhtrA hzss szss. 81
.-l-<~-l ~ -. seEl4sk-E1