New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1898-07-09
WRITING ADVERTISEMENTS.
1T IS AN ART IN ITSELF. AND WOMEN
SEEM TO ADAPT THEMSELVES TO IT.
MISS KATE GRIswoLD SAYS THAT GOOD SOUND
SENSE AND KNOWLEDGE OF THE
BUSINESS WORLD ARE THE


SENSE AND KNOWLEDGE OF THE
BUSINESS WORLD ARE THE
CHIEF ESSENTIALS
Promise. large promise" said Samuel Johnson
rs the soul OF advertisement" So rapidly has
advertising developed in the last years only
as an art. but as science. so generally is It now
recognized as powerful factor In the business
world that il is not strange that alert woman, bent
en- earning livelihood Is turning her attention in
II at direction with the query: Am l qualified to
write advertisements? What are the possibilities?
Is there money In IT for me-
More than business house In the United
States employs a man TO write its advertisements
at salary much larger than that the State OF
New-York pays It's Governor II the right man Is
worth that amount TO firm. why may not the
right command like pay for like skill. the
ambitious and thinking woman is asking herself
TO write striking advertisement" to quote an
expert lis distinctive talent. II not likely TO
lie within the province Of the essayst the critic the
story-teller the reviewer though an erroneous
Impression prevails that any one who can handle
a facile pen can write an advertisement. Try It,
urges the whose columns in the morning pa
pers blockade entrance to his employers store
before opening hour. Intutive knowledge OF
human nature and intimate acquaintance with the
business to be exploited almost imperative to
| the writer of ads ambitious Of permanent sue
| cess"
There are many phases In the advertising Dusi-
| ness, many and varied positions which can De and
| are being filled alvantageously by both men ana
| women" said Miss Kate Il. Grswold OF Boston.
editor and proprietor of profitable Advertisng. to
Tribune reporter. But in this. In other lines
| OF business results count. In order to bring the
science OF advertising to bear upon certain line
| Of business In such manner as to turn the pock-
| cts Of the reading public inside out. ability to
speak CT TO write the kings English TO perfec-
tion sketch attractive illustrative feature or ar
| range pleasing type display are not as essential
| as might be supposed to the man or woman occu-
pying the place OF 'ad writer. designer. agent or
solicitor All these things are important In their
way The chief essential Is good. sound business
sense a knowledge Of the business to be exploited
| and Of the condition Of the market. and such
fund general Information pertaining to the ousi
ness world as can only be acquired through actual
| experience and close contact with II. There are
certain branches OF the advertising business where
| this expert knowledge Is not essential. bur before
one can reach the point where her services are
really valuable In a commercial sense. the stu
dent must climb many rounds OF the LADDER ana
pass through a variety OF experiences
| Miss Griswo.d advises a young woman who con-
templates entering the advertising field to con.
! meet herself with the advertising department OF
some large manufacturing or retail establishment
or WIN peco ,sn hs,nsss r. she is bright and
fitted for a business life she Will readily acquire
which S Sa MAKE n nson to be Of still
Greater value TO some other business house or en-
able her to conduct successfully business OF her
( own. .., =. A.,
The and women who are succeeding t9-d lay
! In the advertising business. Miss Grlswoid de
clares ARE those who have kept 'everlastnsy az
It, and have applied good Judgment to close april
Miss Gri.wold is a Connecticut girl. Her bust
ness apprenticeship began al the age OF Steer &c.,
| Conn. where she had much TO do with the s.nsrai
| correspondence. particularly that which perta,nsi
to the adTersi9g b ronr S% Hsscca
! ton from which she retired to assume the fnan-
| cai management of The Hartford CITY Mission
| Record" which magazine she published Tor hve
wears About this time her attention was attract
| ed by offers Of prizes for designs in advertising
| She submitted her work and took several prizes.
agency Of BOSTON. and she was engaged 70 man nan
age and edit their publication, Prontabe A d,,
| Using Of which she is now sole owner ana editor:
! compete charge of that department IN the Hearn
drygoods house. In this city. she entered me Sc!
vice Of the firm cash girl and has risen ,nroIkn
Advertising OF THE Drygoods Economist is Iaree,,
| " the work Of Miss Pomeroy. and for several
years the brightest wiring , o' done hv woman
whose placards In the windows of a cloakhouse In
| the West in which she was employed as saes-
| woman attracted the agency. which brought ner
Lest There Is scarcely large dealer in woman 8
apparel bat employs nowadays a woman IL. sT IN
| department Of its advertising. weli-known Jew
| for verses proclaimng the charm OF It's novelties
| Most of tho winners Of prizes ofered lot ao'er-
| tisements women. ., 1T, ,
when I was greatly In need OF money. SAID
| h,.v woran st occurred TO that might earn
| some by writing novel advertisements wrote 10
! a florist and scotsman who has extensive gar
| IL had never heard OF me before; but the idea
| struck him favorably at once. and ne sent me d
| brief outline OF work to be done lhcre was 10 oe
! some mention Of his gardens as whole. then OF