The Roanoke times. (Roanoke, Va.) 1897-1977, 1898-01-12

The following is from "The Inland Printer the leading
printers journal Of the country:
Down in Roanoke Virginia there one of the largest
printing establishments in the South and one of the most
progressive and upodate in the business anywhere The
Stone Printing and Manufacturing Company. Mr. Edw L.
Stone the head of the company and the from whom
emanaes the majority Of the advertising Ideas writes
as follows about his advertising:
Il believe advertising be almost as necessary in the conduct
OF printing establishment the printing press itself
KIND OF Advertising the method employed is the point
needs the consideration.
The writer has always believed news
advertising, and has carried inches DOUBLE at the
top of the column next to local reading matter position
morning daily for the past eight years changed re
larry, every weel-the advertisement being up lob
department. in nobby style steeopcd and the plate
newspaper We thus attend display have the
All the late style type borders etc., and find that this
encourages the systematic changing the advertisements
or the first thing is have something advertise
Advertising will not be beneficial for any length Of time the
claims and representations OF advertised
We claim be the largest best equipped printing Office
!" the Staewit possibly two EXCEPTIONS they larger int
'T reny no better cquppcd All of machinery modern-our
appliances aborsaving We have lots of type other
facilities for qucl workand tell friends (and
4ncmics) about them.
1t is, of necessary that the quality printing be
light and our prices right and promises kept.
We ncosc little advertising Slip each letter we send out
and i'll each package deliver.
We mention price newspaper advertsnr and
seldom III our slip Advertising Our that when
sees good job Of printing he remembers vho dit H-he
ask what it cost We mca example, suppose handsome
programme is gotten out for public entertainments and the
programme is commented upon On all sides will hear:
Stone that's nice programme you printed for the Flower
Show When other entertainment is be given they
remember that printed the other programme come to us
Then take o the rest
We pay especial attention % northumberland it's
winning card with schools colleges, universities lawyers etc
And we tell the people about it.
Our city has population Of about 200Owc employ
NV
and heated fitted with and electric light gas
power, and electric bells dumb walters speaLn" tubes to ali
departments. Our people have metropolitan printing Office at
their doors.
And tell them about it.
We recently undertook complete weeks an edition
of 10000 copies of 1Sopge catalogue doubted
ability to do A friend who had our quick
work i'll the shape of law briefs, told the we said we
would do it. they could it being had them
begging for time
And we told the public about it.
We cndeavor not to promise than perform
after we promise it, leave keep orr
promise We telegraph for paper by express work
necessary.
And then tell the people about it.
1--WE keep quite lot of samples of printed work
circular price list always ready answering inquiries We send
out large calendar first of the year, botters
each month
Eve aerer let up"
I'VE make rule letters courteousy and fully
IF quotation asked thing and suggest something
better, perhaps more economical, we do
We never g talk about competitor We blow own
horn and find it keeps busy.
have tried to your questions, and hope done
satisfactorily.
Il might add that have active charge BUSINESS am
practical printer write all the advertisements; keep touch
with almost job suggesting the change of and
there believe giving force good tools with;
tried and true leuenants at the head of the departments