New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1898-09-11
4 GENUS II ADVERTISING.
The ODD nrracr Of HIS cArlrNuArioS.

THE ODD EFFECT or HIS CAriTALIHArio%.
From Tho Washington s,ar,
when was 4 younSstCr, SAY. Of twenty ono.
remarked Inc veteran journalist Of a Western ely;
about five thoaSand people. ard having lived for =
year in N.w-York had an 'idoa mat was really
The only person in town who iIarw anything had
= n-.tt, hard lime making things cCmr my way.
bu; you,h and enterprise 3Fe hard 10 down, anu
teoi AZ d. There was enc irm ~ town. Smith
soryativ,. there, ah1 knew an advertise from
very SLOW i'm le:jiHe me hayc H. However, l per
sisted until az list had 1t ia Ty clutches and
rrasped i drowning man gra'ps * " nc
The senior partner who was mos; ans;ere ana
particular Ola chap. ana deacon hio me h'rsal'l'
was anxious 10 impress me with 'hc fact That th.l
we're doing "a great deal for We. and must return
va,ge received. Al OF which agreed 1" 90 ana
then IN, Old gentleman surprised me ~ lr'NhS NJ
he would giy mo the copy and leave l. "a my new
tangled notions he called them, 10 make up an
I'd that would show The Smith Brothers 10 be -
progressive as any Other merchants IN Town ana
quite as ready 30 meet the modern ideas. We'll
ihs was NOR ,han could have asked FOR X they
Ma Legecd VI. TO 30 So and | went out Of thc
place almost shouting. When | reached my once
read ne copy over again to ma 10 srVh6 rotits
@. display /, Vas follows. iOV can never Tor
get H. smith Brothers. the well-known dealers ~
groceries. pleased 70 make the announcemchss
earned goods ever seen herr. and they VIII lie sOld
at prices hitherto unknown. some ADVERTISERS may
be liars. Ia: Smith Brothers arc happy IL KNOWING
that they have q reputation 10, Ntracl'! winch ="
worth more 10 them than gold . -
margin visible FOR hc play Of my versatile iancy
bat was expected 10 do something 'ha; would at
tract attention, fOr a." Old gentleman h3d been cS-
peciaiy strong that point; He WAS tired OF inc
plainly severe b" said. and wanted something thai
would "a. 90 stir things Up. l sat UP Nor"
than half the night with thai copy. and when
morning came | had il all IN shape to fiji column.
the amount OF space he wanted II 20 occupy. IL"
didn't &c; around see tc proof just to LET y "a
and take the chances. which did when he ddn
appear and when the papcr came out there" IN
the biggest and blacklist letters could set M Wa.
SMITH BROTHERS
he wcll-inown dealers IN groceries,
ARE
pielecd to make
THE
auno1nc, men: that they are in receipt
of the
BIGGEST
Qo,k % canned goods seen hCTc, aud al F'i'"s
hitherto unknown Some advertisers H!3N Dc
LIARS
but Smith Brothers are happy
knowing that they have reputation In this
for yeraci:y which IL worth ore 20 hen th"n
cole
We'll wher the Smith Brothers saw that nd
fairly shouting 10 them and az them ana aboH'
them th,y were the maddcst mon you ever saw
from shooting me on the spot. low yer meg suer
me- in spite of all my defcnc" OF the attractive
qualities Of The display. ana ] would have gone "a
the wal FOR my genius and Naroi""iic hi1ih"ht\
he tring the sui: the al. had actually gwen Smiti
Brothers a boom that almost frightened them by
It's Tremendous popularity; ard though th'y ~ :: =.
repeated the ad.. and a!"aNs made I'D. hunni,,
mater before % Wa printed w D"caric great
friends. and each OF MS did much lof the Othel ~
hnanc.d. and OtlDr Why's