The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1898-02-27
Southern Kansas Business Men.

/ Too many writer's dash on" advertise
/ ments. good advertisement can not be
( dashed on. An advertisement which has
4 been written In five minutes. no matter
/ how small 8, Is. can not be the best
/ The intelligent reader 81 a Newspaper
/ peruses the advertisements. even n ne
T has no idea % buying. Why Because
+ they reflect the spirit 81 the community
ss much as tho reading matter proper.
/ For the same reason people who are get
I ting magazines bound 20 keep. have the
advertising pages bound IA with the rest
( Of the matter
/ Ou railroads some engineers are known
{ ~ 'pouuders.' They are very wastsfgl
I ~ steam and fuel and are proverhlsiIy
F behind tlrac There arc other engineers
who run by expanding the steam and are
always or time There are merchants who
are pounders. who ist AL their smoke
water and steam out - their engine az
the first pun ard then promptly die.
A nesIy-publlahcd literary work gives
this. among other hints 20 writers
study commonplace objects tHi they re-
veal p new eide 20 you. Describe this new
side % do faaf js 90 be original" Many
an advertiser might proat by thln hint.
Advertlfementr can not be telling - new
things su the time but fhcY can always
b. telling % familiar things in az unfsn1n-
Jar way.
30 matter where IN a neWspsper afvrr-
Using space in obtained. IL will b. found
b. readers Place therein an Advert .a~-
ueut whien tells nothing. ard only balf
tho rsaders Sho aa@ thai space the FIRST
day. Will look a ~ the second day Ou
me other hand. II q bright readable in-
forming advertisement la printed the dsl.y
ssh ..f4 -
true. bat vii Increase
Derp.ts reports 90 the contrary. a
reputation in lhiuR not easily I0zt y
vii stand iofs u wear ard tesy sore
may go fhe reputation ~ being ~rheaP'
Ia - prices. It may shove prices - ard
become ~ dear as any other store ia
TIE lsczIi'Y. tut for years afterwarf. IN
che ra.nds = mast a. fas people iu re
community. So Nil Sc hs.1 a. store -
caeap prices
10 raan Is - Big "a bis Iine q bssussa
fhzt re- can saccrasfJlly use EtsTeefypsd
sdyertlsszusuts. atzHoiag Nsek ia and
Nefk 14f stersgiy1sad- greazHEed Id
Etftfee ulE1f H-zy fl.a ths best Hpacs in
Paper A. icafsrcs - tais may ~
sngut sn fae 1sa6.ux - 5zHg nen-ca-
PEI. ths rzn.s = ere pssiicatl0n Il =
nlzars there. yer knsH ahat Sc -. ard
yoa reFer read g;
Tn.s is ere Dry C2oss F<eonorulsf-s al
yfce ta freTeseEta- Get easfe-Besa tuts
ths store eTsa = ysg base - q AL
fefch fseu za1 pay then - cone Prfa-
fsrs Iak la A ssrT fetching thiag BE-
f1s GfsEinE DgSsF = at - rn1~a "a rs
lrk ltssls 49, r. IA character Ard ths baa-
trees r.sfa1scs f5F us}ch e nsaaes whea
csn1<s1cs - these has seer cree essaA-
lss1@t- fliez fss store 81 ne saasass Pat
= tha hgs3neas
TIE sozi = a. a1vsTtfsersr.f - axe -os-
tsf 81 g. Egzzefai-x may - lrarasss
ssgf1 ire sffssf tsEir o. tEls pant Thts
taEFicaE3 e-ztes ~ Ats saFss Flaaa Over
tbeir va-t2es. zs1 oTs-n cEasnal-a q tas.r
seeary DzrssE sAss rSeeek 70 eae 81 f-~
cr0ze proposes e. bay Lss-y o-s ~ -
crawe ka7sh sass ;as tnSts srsgfss - an
ast s.asetaseT sseFa fhe Hlrer aarE pa
- he6 fss f4klr zf'.f a aAsie ana = Eae~
zal4s lRs45T fuasss ar ger tAe e-sas
eefaes soT~aT1 raErrgy re seaase -
1at e lE Des saasetsus 10 say saa Aev-
= PODS - asi H. a. aayrrsaae.nea. fea
fls1 fet sesg Faa ~sl eel tAsa- faf aas
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