The Roanoke times. (Roanoke, Va.) 1897-1977, 1898-01-26

The following is from The Inland Printer the leading
printers journal of the country:
"Down in Roanoke Virginia. there one of the largest
printing establishments in the South and of the
progressive and uptodae in the business anywhere The
Stone Printing and Manufacturing Company Mr. Edw. L.
Stone the head of the company and the from whom
emanaes the majority of the advertising ideas writes ne
as follows about his Advertising
Il believe advertising almost as necessary in the conduct
OF printing establishment the printing press itself The
Kind of Advertising the method employed is the point
needs the consideration.
The writer has believed in certain amount of news.
paper Advertising and has carried inches DOUBLE
top of the column, local reading matter position in
morning daily past eight years This is changed rep
ary every wee-hc being set up our o
department in nobby style, sereoyped plate to the
newspaper We thus attend to display Of
all the late style type borders, etc., and find method
encourages the systematic changing of the advertisements
Of course the first thing to have something advertise
Advertising will be any length of time if the
claims and representations advertised.
We claim to be the largest and best equipped printing Office
~ the otaewith possibly two excepons they larger
nc reny no better equipped All of machinery is modcn-our
appliances aborsavng lots of type and other
abilities necessary for quick worand tell nd
ncmies) about them
is course necessary the quality of our printing be
light, and our prices right. and promises kept
We nclose little advertising slip in send out
amd in cacl package deliver.
We mention price newspaper advertising and
seldom III our slip Advertising Our experience that
good job of printing lie aoho does not
ask what it cost We mean for example, suppose handsome
programme is gotten out for public entertainments and the
programme is commented upon. On all sides will hear:
Stone that's nice programme you printed Flower
Show When other to given they
remember that printed the other programme
Then we take Of the
We pay especial attention proofreading- it's
winning card with schools, colleges universities lawyers ETC.
And we tell the people about it,
Our city has population of about 22000we aboat
siSyve people occupy three floors 60 by 100 feet well lighted
and heated fitted with gas and electric light gas and electric
power and electric bells, dumb walters and speaking all
departments Our people have metropolitan printing Office
their doors.
And tell them about it.
We recently undertook complete in two weeks an edition
OF 10000 copies of an 1S0age catalogue Our doubted
our ability to do A friend who had our quick
work, III the shape Of law briefs told customer if we said we
would do it, they could being done We had them
begging as for time
And we told the public about it.
We endeavor promise than perform-bu
promise We telegraph for paper EXPRESS we work
at nghtal night be- the job presses or sx
necessary.
And then tell the people about it,
We keep quite lot of samples our printed work wifi
circular price list always ready for answering inquiries send
out large calendar first of the year, On botters
each month.
We "let up
We make it rule all letters courteousy and fully
IF quotation is asked thing suggest something
better perhaps economical do so.
We never talk about competitor. We blow our own
horn and frd it keeps us busy
Il have tried questions and hone have done
satisfactorily.
Il might add that / clarge of the business am
practical printer write all the advertisements keep in touch
with almost job suggesting the change and
there believe giving force good tools with have
tried utenants the head departments who take
lido ii tIor ooft Ian ctohi