The Wichita daily eagle., 1898-01-02
Southern Kansas Business Men.

| A mistake salesman can make n 10 In
/ s,st on selling a certain thing after the
! customer has sad plainly and firmly that
he does not want II.
No merchant ever fully realized the great
/ advertising power IN the conversational
| questions: What did you give for 1T"
and Where did you get i;T'
! The worst ming a store can DO Il 70 per-
/ NIT clerk 20 name a high price on an
article in anticipation that the purchaser
will make him cut down on the price.
The oldest ard most faithful customer
/ you have may DC turned away from your
store by over-hearing clerk sell identical
goods az different prices 10 two customers.
! A good talking salesman may sometimes
I fail TO convincs customers. Mary trnss
/ the reason for this Is thai IN hts manner
OF dress. OF over-dress. he IL living picture
Of lack OF taste.
Nowhere can elegance OF manner and .
sense Of etiquette be cashsa IN for 90 much
as IN a store on the part OF salesman OF
ssleswoman. Rsnnen1snt anywhere is an
Influence hardly secondary 20 hypnotisrn.
u should be the primary poBt with
store to fake q customer feel satisfied. sat-
.sied 70 that degree that an out-of-siors
criticism OF his purcha~e viii no, maks
h.m feel disappointed and piqusi ~ iar
store.
People have a. Bea TIA; the clerk in
a decker does not represent the sfoTs. bpt ?
Is an Intermediary between the store ard
th1 customer. AMI tse customer demands
that The clerk shall be j1st as fair 70 h-r,
a. he - 70 the store
You advertise IN q paper snthusisstlcaiiy
about your sn1iesy - $50 fhs pubiic A
49, iii -
tsnies. the sakssoman or mar. or ner-
chant echoes what be has written. ths GUS
toner goes away fsssnx thst ths s1ser-
tisSng merchant is an Oh hTpocrtfs-
A salesman nuzs be 80 Informed tsst
hs -as give Information oB ne Usrs hs
hauiIes a man buying a sul; q cioth@s
wants 20 knew TIE 1.Hsrsacs oe-Essn tNo
tertl.eS. II ne clerk ear no eel. nfns
,irnss out % tan. ~ aoi oniy ftssppotns.
bus disruS-s Re cGzs1caer. Sh0 t~3~*ss
arys esys % himself tAat re clerk coeS1't
kro- his bushes. ard zn'i cgnsstsai %
sell.
---e baoks ss.so-s thsrk rsH Be popular
s,,,,.ff, ~ rot Tacss S1lCh thsY thirk
E.,t. - s7nle-ss-ss grow IL cifc1Isa{-oz
.,e--e-eess,y. 7; % denied tzs writer .
L,,,yr rss znas1s q tis s~n ~ork. ~ a.
,.srrsrsursrt xasca created q great tr@1s.
,,av - taoroDshlT kno~n in az IL posts
TIE saass plan q asvestsssns5t. s-t<rnpt-
81 szatr. may fail Tssrs ss 10 snsiyAs
Zslca may tell Why thts - -.
Ioe- y pay eierk 20 bs hoass,f So
pcss a mar Genes iEsc ;hs slsFs 20 bsT
ssck-:ie- He picks ore ogf vita Saica -
q fAscznsted TIE ejs1k. izstess q 'silisf
nm thzs y u sot becornsax. ss ns s1e'-a.
lets h4n Say r. TIE nrS< mas - is-9"
-.se<s oa TIE stree saJs. 4hsfs "a 1o'
g.s tsa. swfri tnszxT~ Anoso~r H.aa s~ss
.se ssrs fhszw. By nsht t1zt rsan = s.sss
lnx IRE sers xs.ea Ysrrni9ss In . S-y
ths- reck-fseL
some % re brycss ses3Srs p -. ieN
sax. sser a-,sssnr fss5sss-Tss 80 -
Cow ..spisys q al enass-A- s2@Fs7-sf- rs
an essu.syes AZ e-erzolzs sgifrTsr ~7ss-
.,< .,-- = hesssff.l zrsssl ses8 heassAz -
ssxert. 1T sas y .EzF" Tsss aTTsos s~Sf
a s.a-szx erox1 = ffont = - -ins'o~ a.
1.y. A rsvai seals- srT1ss tss Eifes<- sSS-
srx s-uss@s .ss sssgk..ca e4-sfaLf- Sfs
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zu.s a sssa s~srfns fa< wefHs. fi~s %
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