The Roanoke times. (Roanoke, Va.) 1897-1977, 1898-01-13

The following is from The Inland Printer" the leading
printers journal of the country:
Down Roanoke Virginia there is one of the largest
printing establishments in the South and most
progressive and upodate in the business anywhere The
Stone Printing and Manufacturing Company Mr. Edw L.
Stone the head of the company and the from whom
emanates the majority of the advertising IDEAS writes
as follows about his advertising:
Il believe advertising necessary in the conduct
OF printing establishment the printing press
kind of Advertising employed is the point that
needs the most consideration.
The writer has always believed amount of news
paper Advertising and has carried inches double
top of the column local reading matter position in
our morning daily for the past eight This changed regu
arJ every weche advertisement being up it our lob
department. in nobby style seeoypcd and the plate
newspaper We thus attend to display have the
all the late style type, borders and find
encourages the systematic changing Of the advertisements
Of course the first thing have something advertise
Advertising will not be beneficial or any length
claims and representations OF advertised.
We claim to be the largest and best equipped printing
the Statewh possibly cXceptiols laro INT
IRE re better cquppd All of machinery modern-our
appliances hborsavng, We have Of type and other
facilities quick wok-and we tell orr friends ond
.ncnics) about them.
1T is of necessary quality our printing be
right and prices right. and promises kept
We incose little advertising slip send out
an'l in each package deliver.
We mention price newspaper adversing and
seldom i'll slip ADVERTISING Our experience man
Sood oD OF printing he rem6rs tit Hhe does
ask what 1t cost We for example, suppose handsome
programme is gotten out for public entertainment
programme Is commented upon On all sides will hear
stone, that's you printed the Flower
Show" When other entertainment is given they
remember that we printed the other programme and
Then take of the
we pay especial attention prooreadng-and its
winning card with schools colleges, universities lawyers etc
And we tell the people about
Cur city has population of about % OOO-we employ aboa
sNvc people, occupy three floors 60 by 100 feet well lighted
and heated fitted with gas light gas and electric
power and electric bells and speaking tubes to all
departments Our people have metropolitan printing office ri
their doors.
And we tell them about it..
We recently undertook to complexion edition
OF 10000 copies of 1S0age catalogue customer doubted
ability do friend who had our quick
work in the shape Of law briefs told customer we said we
would do it, they could being done We had them
begging for time.
and we told the public about it.
We cndcavor not promise than perform-but
promise We telegraph for paper by express; we work
nighta night may be- put the job presses or six
necessary
And then we tell the people about it,
I'VE keep quite lot Of samples printed work with
circular price list always ready for answering inquiries
large calendar first of the year, calendars on botc
each month.
I'VE let up"
I'VE make it rule to all letters coureousy fully
IF quotation asked thing suggest something
better perhaps economical, do
I'VE talk about" competitor We blow our own
horn, and find keeps us busy.
Il have tried to your questions, and hope have
satisfactorily
Il might add that have active charge business; am
practical printer write all the advertisements keep touch
with almost every job suggesting the change here and
there; believe giving force good tools with have
tried and true euenants at the head of the departments who