The Roanoke times. (Roanoke, Va.) 1897-1977, 1898-01-14

The following from The Inland Printer" the leading
printers journal of the country:
Down Roanoke Virginia there one of the largest
printing establishments in the South and of the
progressive and upodate in the business anywhere The
Stone Printing and Manufacturing Company Mr. Edw. L.
Stone the head of the company, and the from whom
emanates the majority of the advertising ideas writes
as follows about his advertising:
believe advertising be almost necessary conduct
OF printing establishment the printing press itself The
kind of Advertising the employed the point that
needs the consideration.
The writer has always believed a of
paper advertising and has carried inches double,
top OF the columns next to local reading position
our morning daily for the past eight years. This changed egu
ary, cvory weeklc advertisement being up our lob
Department. in hobby style stereotypc plate sent to the
newspaper We thus attend to display have the
all the late style type, borders etc. find method
encourages the systematic changing of the
OF the first thing have something to advertise
Advertising will be beneficial any length time if the
Claims and representations advertised.
We claim to be the largest and best equipped printing office
in the Satewith possibly exccptions man lrqr Jo
ne ready better cquped AL machinery molcrn-our
appliances aboraving We have lots of type other
facilities necessary quick wor-nd we tell our friends (nd
'lclncs about them.
1T is of necessary that the quality printing be
islt and our prices right and our promises kept
We nclosc little advertising slip each letter we send out
u'd III package deliver
We never mention price newspaper Advertising
seldom Ill our slip advertising Our experience that when
ass what it cost We for example, suppose
programme is gotten out for public entertainments and the
programme is commented upon On all sides will
Stone that's nice programme you printed for the Flower
Show When some other entertainment is be given they
remember that printed programme and come to us
Then take Of the rest
we pay especial attention to prooreadng-and its
winning card with Schools colleges, universities lawyers
And we tell the people about it.
Our city has population Of about 22oOo-we employ
sSivo people, occupy three floors 60 by 100 feet well lighted
and heated fitted with and electric light gas electric
power and electric bells dumb walters and speaking to all
departments Our people have metropolitan printing office
tlcir doors
And tell them about it.
We recently undertook complete weeks an edition
of 10000 copies of 1SOagc catalogue doubted
ability to do friend who had Of our quick
work i'll the shape of law briefs, told the
would do it, they could count it being done We
begging for time.
And we told the public about it.
We endeavor not to promise than perform-but
after promise it, leave keep orr
promise We telegraph for paper by express
at nghal night, be- put the job presses six,
iccessary.
And then tell the people about it,
We keep quite a samples of our printed work with
circular price list always ready for answering inquiries We
large calendar first of the year, bote
each month.
We &c let up"
We make it rule to all letters coureousy and fully
e quotation asked thing suggest something
better, or perhaps economical, we dc So
We talk about" a competitor We blow our own
horn, and find it keeps busy.
have tried to questions, and hope have
$ satisfactorily.
practical printer; write all the advertisements keep
with almost every job suggesting the change and
there believe in giving force good tools to work with have
tried and true ieueants at the head of the who take