The Worthington advance. [volume] (Worthington, Minn.) 1874-1908, 1898-03-17

ever a great public or political enter
prise is inaugurated, the formation of
literary bureau is one of the first
and most important acts of it's bene-
ticiaries or promoters.
Take expositions for instance. No
undertaking of this kind is without
well-organized department of pub
licity, whose business it is to secure the
greatest possible circulation for all
sorts of bulletins and descriptions.
Such announcements are written by
able newspaper men, and sent to the
press of the country, together with cuts
of the leading attractions of the pro-
posed exposition. Neither pains nor
money is spared to make the articles in
structive and attractive so that the edi-
tor receiving them will give them space
in his paper and that they will be read
by his subscribers. The late Maj.
Moses p. Handy, who was chief of the
department of publicity and promotion
of the Worlds Columbian exposition at
Chicago, probably secured more of this
free advertising of which the news
paper publishers of America did not
make one cent-than any man that ever
lived. Moreover, he created system of
working the press which has, since
his time, been used with excellent sue
cess by the advertising managers Of
other international and interstate ex-
hibitions.
Then there is not one charitable or
semi-humanitarian enterprise of i'm.
portance which does not employ man
of experience to keep it's objects before
the public. Some issue regular daily
and weekly press bulletins which are
sent to the editors of papers published
within their sphere of influence. Still
others, like the. Woman's Christian
Temperance union and similar socie-
ties, mail their announcements to all
parts of the United States and Canada
In this way they manage to keep their
| cause constantly before young and old,
at an expense too trifing to be worthy
Of notice.
The great railroads also believe in
this style of advertising. They send
out bulletins relating to improvements
in equipment, extensions, fast runs and
other items in which everybody seems
to be interested. Patriotic societies, in
the same way, disseminate well-written
essays on the lives of great national
leaders, for the purpose of awakening
the somewhat dormant spirit of '76 in
the hearts of adolescent Americans.
Everybody who has hobby and
every politician who has an ak to grind
run little literary bureaus of their own.
All want publicity. and they want it
without expense. The poor editor who
would grant even one-third of the de-
mands made upon bis space would have
to publish paper larger in size every
day in the year than the metropolitan
Sunday journals, whose weight has be-
come standing joke. b n.
No political organization, state or ma
tional, is without a press department.
During national campaigns scores of
literary men and statisticians are em-
ployed to prepare newspaper articles
for every section OF the country. Edi-
torials are supplied to- all publishers
calling for them, and facts and figures
can be obtained by mail or telegraph.
New issues create new press bureaus.
The Cuban junta IN New York and Key
West has q regular dcpar tment for the
Distribute Of news unfavorable to the
Spanish in4good running order. "a year
q more ago the Spanish consul at Phil
Il