The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1898-11-20
Southern Kansas Business Men.


Brevlty is the soul Of Wit. as the psics
Is the soul OF an advertisement.
Big regulations are made BY doing BIG
things on big occasions. Extensive adj
Nertising is doubiy valuable Christmas
time.
Prudent folk arc getting their Christ
mas supplies ready. and prudent msr-
chants are keeping Those supplies veil hi
'front.' right now.
Ultimately the people decide the fate ~
"a store. You must urat invite their ver-
aIct. and IL ia be- against you. }nn HAst
change methods quickly and us i1r n'"
opinion.
The buyer enters the store with seihsh
intentions. realizing THAI the merchan:
must make a fair proh,. But no buyer go
earth will smile under 80 unfair prom
and most OF them cauut be- fooled
There never was Il holiday season n
which there were too few sugBeri ions-
At Christmas time tie public D. hungry
for suggestions. and one of tAs first thing
the public wants % know - The price.
Much logo has been wasted On The qges-
iiou as Co whether an advertisement
should be dieuihed and tiresoTuo Or un1ig-
nined and pleasant Does y never occur
20 the logIclans that an advertisement ca
be- both diguifea and az ease. and that 20
fact the best advertising % the DAY uFu-
ally has that happy com olnat-ou " quail
lti-a2
a bright advertiser IN another city saYs;
something Ike thirty thousand psops
axe today buily engaged ia advertising
our muslin underwear atfractiyensss ana
rfedpuess They are the customers - isst
eek such personally conducted ao-
vertislnE 10 good advertising. o. eoars~
ha- 30 Is only supp ementa3 az beat lnsss
90 af5 advertisers could not haYe been en-
l.at-d q ,aey had not been nrst gathered
into the store by Newspaper publicity
whatever disturbing effect the elections
may have had upon business iu 90 anti
cIpatlvs way. Fhere eat - 10 sucu ir-
nuence nov. WIN I'hanksEiFinE Tess
than a week or. AID Christmas oHiF
month behind 81. 20 10 plaln that ara ifa-
raenEs amount = trads Vii haFs 20 -
Compressed lnto the week Immediately hs-
fore as. ard thai TIE distribution q tie
holiday goods cannot begin 200 soon tor
49, t-9 freely sfdcd ~ psblcitg 20 esea -
confusion shsn lbs rgsh mai come.
me nost natural sever, lssnsnt 81 q ssEa
above tas Zosr. Th.s kil9 - sfvsTtsinE
81 IS ola ~ civilization. Ia &ncisnt E9sHs
tae s.ga ~ saH Indicated th@t use naaH
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