The Newberry herald and news. (Newberry, S.C.) 1884-1903, 1898-08-05
rho County Newspaper.

thOHSntIul nftlcIe Oh tne county
"weokly," and some of the observa.
tons arc applicable to daley nows
papers. Among other things it
says:
Now, right here, it is we'll to re-
mark that it is not tho newspaper
which confers benefits upon individ-
uals or communities; but the citizon-
ship just described. The newspaper
is only medium, and to become a
medium Of citizenship the newspaper
must DO of tho class indicated. 1t
must havo the confidence and respect
OF such people before anything in
its columns, advertising matter or
otherwise, can seriously engage their
attention. To assume that because
a publication is issued at stated in
tervals, it is a newspaper, Is blum
der, and this further explains what
wo moan whom we say that tho prop
oA.tion to "support newspapor for
the good Of the community" is mis-.
leading.
10 assume that newspaper is an
object Of charity is n serious mistake.
No matter how good may be tho in
tentions Of those who dispense it,
charity cannot mako a newspaper.
Newspapers-re newspapers-are
the combination of labor, money, in
telligenco and principle. The rela-
tion Of their makers to the commun-
ity is identical with the relations OF
other business or professional work
ers, and tho clements of success arc
tho Same in all cases. So are the
onds for which are all striving.
Ihon tho newspaper commands sup
port just in proportion to its deserts,
and to command respect it's makers
must necessarily bo as independent
of Irresponsible Influences as must
other workers who would attain the
same Object.
| Now, what is meant "about every
individual giving his or her support"
to tho newspaper is that they should
advertise iii it. That is good advice;
bnt it docs not mean charity-nor
even pntriotism; but we'll explain.
In the first place, until the paper has
Cotton tho support of large Glen
tago on merit, there is no benefit to
he derived from advertising in it,
other to tho individual or the COM
munity. Such advertising or alleged
advertising is n sheer waste of money,
accompanied by misplaced hopes i'm.
possible Of fruiJion. But when the
paper becomes the main reliance Of
n largo number ci responsible citi-
zens scattered over q wide area of
territory, the possibilltics of benefit
to individuals who havo the business
Intelligence to make use of it, and
consequently to the whole commun-
ity in which they live, are great.
For instance, when person pays
for advertising space he is likely to
put his bess thoughts and best in
ducoments into it in order to got the
best results. Within a givon time
he ls bound to be the means of bring
ing at least q few people from a dis
tanco who would not otherwise have
come. These may or not trade with
him. All will not-some certainly
will-and they will trade also with
others. Aud If other individuals use
tho samo efforts tho result will be
tho same. They will benefit them
solves directly, and othors indirect
| ly. The larger the number of bust
ness mon who thus exert themselves
then tho groater benefit to all,
Thus, it is to bo seen, there is benefit
for tho town; but not exactly mat
tor Of patriotism, neither Of charity
Just stern business, rs inexorable
in it's operations rs any other law OF
commerce.
| Thore is no theory in all this. 1t
il plain, blunt facts. Hundreds of
Intelligent business men have OK.
periencod tho truth of every state
mont. There may be cited instances