The sun. [volume] (New York [N.Y.]) 1833-1916, 1898-11-06
FEWER oNE-cENr STAMPS USED.
Reasons for the Discontinunnco of Their
Use by Commercial Houses.

Use by Commercial Houses.
From n, Nero Orleans Times Democrat.
One OF the curious circumstances OF modern
commercial life 10 the passing OF the one-oent
stamp. II is rapidly going out Of date for the
mailing Of catalogues. circulars, samples and
other matter sent through the Post Office in
large quantities by business houses and many
concerns have ceased to use It altogether. A
few days ago a reporter dropped in at the pri-
i HsfH endSe Of q t Rhs city 1t 'n and iGe obserr rsia a b Sssfe
basket OF. freshly addressed envelopes in one
CORNER. A busy clerk was decorating each
Those envelopes contain small printed
folders" said one Of the partners in the house.
not q scratch OF a pen on any of them and they
GHou t6e be sent sen ( } 60H as e eSs ~ foT + a penn penny m APIECE y
saving ineto Of Jus Just $50 $50 IN IN to.da aS'i + po stage b III .
why the mischief don't you do it. thenf'
Because we have learned" said the mer-
Monies that don't economic. Nowadays the
,nveIope bearing a one-cent stamp. He knows
without looking further that IT contains adyer-
ffistn st % ones. ave Even nhf Il Se It o l1aH 'f & he %ss does sr So
stamps proclaim that the Enclosure is
B why should that prejudice himF' In
terrupted the reporter.
he is addressed personally. and II he Knows N
is the difference between talking to him in his
private Off ,e and talking to him as one Of a
sTGMd from Ra,e e platform n { savel This may "a, see seea 51as
must be overlooked. We, put. a two-eent
least being IN OF Then WEI" We must depend on
the. attractivenes Of the folder to interest the
We have reduced the matter to a very ex-
act business basis" continued the merchant;
Take. T for itn n,as g this partioular i bunch %anG 81
somely and cost Us, si255 for the 5000. Or ~
cents apiece I calculate that tour,ftths Of
With o%ns:eent stamps. That would sii' be a clear
loss Of 500 Tor the Enclosures, $40 for postage
S ON. n ssY: sR' 4 to so s1v sf sfS5 adf Tres ins9 11a Cd
cost Of the two-cent stamps is $50, but we are
certain that they VIII land one Of the folders
net saving is sio5. There Is no sentiment or
Imagination about the transaction; 1t is a
used the one-cent stamp wherever we could. but
experience and close observation have taughtus
The reporter talked to several other business
men on the subject and found them Of practi-
Hf "a d1s the sam ss%e . o pin cFnow rT9 MepGdhIss.nnH1ss is Ia. lar sSs
Increased cost OF advertising matter Intended
for distribution through the mails. Not long
md perhaps enbellished with a few small outs.
ed on very ordinary paDer and cost. a mere
trtde, The modern booklet as i is gensro
ally called. ls quite q Inherent anair. Ihe
cover, design is drawn by q flrst-clnss artist.
the illustrations are frequently equal to those
OF the magazines. and the matter is probably
10 say. the mechanical work must be In accord.
and the expense OF such a publication 10 a seri-
special catalogues. With hI pietures ilthosrapRed
e sif colors. The silk ribbon drawn through
fne o Iist al dIo me, cost Wb more re than the l".S oi ! / Lime
Jay. we must, be reasonably certain that the
booklet is at least seen by the people to whom
would be foolish to use a one-cent stamp. That
would at once suggest something cheap and
But we use 2 two-cent stamp at present"
he continued. ito carry even a simple little
snst giving certain erI ids shipping p ping directions to our
men have thsir mail sorted By ; conadentiaii
aside then and there as Of no Importance. lit
main in the batch that reaches The head Of the
I mouse f. nnsnaIed OF opx dress goods were formerly
that the practice has been generally aban-
doned. Some Of these samples are quite OK
curious information, TO the store. THE big
Il ali the more IMPORTANT ATTRACTIONS" he said,
keep lists OF newspaper editors and critics
tissue slips containisS noti fs% p r1Rasdr iS
OF the. typewriter, These were |
originally sent out under q one-cent stamp to
factory that the two-center was adopted in |
stead. or course, the cost is something
are sent out quite frequently. but the returns
must Justify the extra outlay. as nobody has
gone back to the old plan. In fact, the one |
cent stamp was hugely Illogical for that par
tlcnlar purpose. as the imitation OF the type |
air which was at once defeated by the
OF the, envelope. Even marked pa.
pers mailed by the dramatic agents at pres
ent are supplied with two-cent stamps. They
attract attention and make the package seem