The evening times., 1898-07-16
WOMEN rs
"ND" WRITER'S
General knowledge and Bus:-
ness Sense Essentials.
some Writers Of Advertisements
Get Larger Salaries Than High
Government OAcial..


johnson, lis the soul of an advertise
ment." So rapidly has advertising de-
veloped in the last ten years. not only
as an art. but as a science: SO generally
is II now recognized as powerful factor
in the business world. that 1t Is not
strange that alert woman, bent on earning
a livelihood, is turning her attention IN
that direction, with the query: IAN
qualified TO write advertisements? What
are the possibilities? Is there money in
it for me?'
More than one business house In the
United States employs man to write
its advertisements at a salary much larg-
er than that the State of New York pays
its governor II the right man Is worth
that amount to firm, why may not the
right woman command like pay for like
skill the ambitious and thinking wom-
an is asking herself.
ITO write a striking advertisement.
to quote an expert. lis a distinctive tai
ent 1t Is not likely to lie within the
province of the essayist. the critic. the
story-teller or the reviewer, though an
erroneous impression prevails that any
one who can handle a facile pen can
write an advertisement. Try it, urges
the man whose columns in the morning
papers blockade entrance to his employ
ers store before opening hour. lntui-
tive knowledge Of human nature and IN
innate acquaintance with the business
to be exploited are almost imperative to
the writer of ads ambitious OF perma-
nent success
There are many phases In the adVer-
tising business: many and varied posi-
= md
adyautaseously by both men and wom-
en- said Miss Kate e. Griswold, OF Bos-
ton.
But in this, as in other lines of busi-
ness. results count. In order to bring the
science of advertising to bear upon GER
tain line of business in such manner
as to turn the pockets of the reading pub
lie inside out. ability to speak or to write
the kings English to perfection, sketcn
an attractive illustrative feature or ar
range pleasing type display are not as
essential as might be supposed to the man
or woman occupying the place OF ad.
writer designer. agent or solicitor. All
these things are important in their way.
The chief essential is good, sound busi-
ness sense a knowledge OF the business 10
be exploited and of the condition of the
market, and such fund of general infor-
nation pertaining to the business world
as can only be acquired through actual
experience and close contact with It,
There are certain branches of the adver-
tising business where this expert knowl-
edge is not essential. but before one can
reach the point where her services are
really valuable. in commercial sense,
the student must climb many rounds of
the ladder and pass through variety of
experiences.
Miss Griswold advises a young woman
who contemplates entering the advertising
field to connect herself with the adver-
tising department of some large manufac-
turing or retail establishment, or with a
recognized agency. and learn the 'ins and
outs of the business. If she is bright and
fitted for a business life she will readily
acquire a knowledge which will make her
of value to her employer. and put her in
a position to be of still greater value TO
some other business house or enable her
to conduct successfully business of her
own
THE men and women who are succeed
ing today in the advertising business
Mis- Griswold declares. ARE those who
have kept 'everlastingly at it, and have
applied good judgment to close appiica-
ton
Miss Griswold is a Connecticut girl Her
business apprenticeship began at the age
of sixteen in the office of 1.-The Poultry
World at Hartford, Conn, where she
had much to do with the general corre-
spondence. particularly that which per
tanned to the advertising department.
Later she went into the office of the Ma
tional Trotting Association. from which
she retired to assume the financial man
agement of THE Hartford City Mission
Record" which magazine she published
for five years. About this time her atten-
ton was attracted by offers of prizes for
designs in advertising. She submitted her
work and took several prizes. This
brought her to the attention of an ad-
vertising agency of Boston. and she was
engaged to manage and edit the publica-
ton. Profitable Advertising" of which
she is now sole owner and editor.
woman writes the advertisements and
has complete charge of that department
in the Hearn dry goods house in that
city. She entered the service of the firm
as cash girl, and has risen through every
position to her present responsibility.
The advertising of THE Drygoods Econo-
mist" is largely the work of Miss Pome-
roy, and for several years the brightest
writing of a leading advertising agency
of New York was done by a woman.
whose placards in the windows of a cloak
house in the West. in which she was em-
ployed as saleswoman. attracted the
agency, which brought her East. There
is scarcely large dealer in woman's ap-
parel but employs nowadays a woman in
some department of its advertising. A
well-known jewelry house is said to pay
a woman $40 a week for verses proclaim
ing the charm of its novelties. Most of
the winners of prizes offered for adver-
-;