The Roanoke times. (Roanoke, Va.) 1897-1977, 1898-02-04

ne following is from 81 he Inland Printer" the leading
printers journal of the country:
Down in Roanoke Virginia there is one of the largest
printing establishments the South and one of the
progressive and up-todate the business anywhere
Stone Printing and Manufacturing Company. MI Edw L.
Stone, the head of the company and the from whom
emanate the majority of the advertising Ideas writes ne
as follows about his advertising:
believe advertising necessary in the conduct
OF printing establishment the printing press itself The
nd OF advertising, the method employed is the point
needs the most consideration.
The writer has always believed in a news
paper Advertising and has carried two inches double
top of the column, local reading NATTER posiou i'll
our morning daily for the eight years This changed regu
r every weekthc advertisement being up our lob
department. in nobby STYLE screotypcd the plate sent to the
newspaper We thus attend to display,
the late STYLE tyne borders ctc and find ,t ; l
encourages the systematic changing of the advertisements
OF the first thing something advertise
Advertising will not be beneficial for any length the
claims and representations not as advertised
We claim to be the largest equipped printing Office
IN the State-w possibly two cxccpols they mag larger hit
are realty no better eqpd All Of machinery modern-our
appliances aborsavng, We OF type and other
facilities for qucl wol-nd our friends (nd
ancmics) about them
1T is of course, that the quality of printing
eight and prices right, and promises kept
We ncose little advertising letter we send ont
md III package we deliver.
We never mention price in newspaper Advertising and
seldom III slip advertising Our experience when MAJ.
good job of printing he -hc does not
ask what cost We for example, suppose handsome
programme gotten out for public entertainment and the
programme is commented upon On all we will hear
stone that's nice programme you printed the Flower
Show When some other given they
remember that printed the other programme and come to
Then we take of the
We pay especial attention to proofreadng-and it's
winning card with Schools colleges universities LAWYERS etc
And we tell the people about
Our city has population of about 2OOO-we employ aboat
Nve people, occupy three floors, 60 by feet well lighted
and heated fitted with gas light cas- and electric
power and electric bells dumb walters speaking tubes to u
departments Our people have metropolitan printing Office f
their doors
And we tell them about
We recently undertook complete weeks an edition
OF 10000 copies of 1SOagc catalogue customer doubted
our ability to do friend who had of our oic
work, in the shape of law briefs told the we said we
would do it, they could it being done had them
begging time.
And we told the public about
We cndeavor not to promise than perform-b;
after promise it, leave unturned to keep orr
promise We telegraph for paper by EXPRESS
at ngt night, may be; put the job presses SIX If
necessary.
And then tell the people about it,
We keep quite lot Of samples of printed work with
circular price list always ready for answering inquiries send
large calendar first of the year, on boer
each month
Weaeuer "let up"
I'VE make it a rule all coureousy and fully
If quotation asked thing and suggest something
better, or perhaps economical, we do
we {" talk about" a competitor We blow our own
horn and fGG it keeps us busy.
have tried your questions and hope have done
80 satisfactorily.
might add have charge of the business; am
practical printer write all the advertisements keep touch
with almost every job suggesting the change line
there believe in giving my force good with
the head departments who take
pride 1 the good name of the establishment, etc.