The Roanoke times. (Roanoke, Va.) 1897-1977, 1898-01-22


The following from he Inland Printer" the leading
printers journal Of the country:
"Down in Roanoke Virginia there one of the largest
printing establishments in the South of the most
progressive and uptodate in the anywhere The
Stone Printing and Manufacturing Company. Mr. Edw L.
Stone the head of the company one from whom
emanates the majority of the advertising Ideas writes me
as follows about his advertising:
Il believe advertising be almost necessary conduct
of printing establishment is the printing press The
S' of advertising the method employed point that
needs the most consideration.
The writer O. amount of
paper Advertising and has carried inches double at the
Top OF the column next to local reading matter position in
ou' morning daily for the past eight years This changed cgr
ar every week-he advertisement being up job
department. in nobby STYLE ereotypcd and the plate the
newspaper We thus attend to display use Of
all the late style type, borders this method
encourages the systematic changing of the advertisement
OF course, the first thing have something advertise
ADVERTISING will not be beneficial for length of time
'Nllns and representations not advertised.
We claim to be the largest and best equipped printing Office
III the otaewlt possibly two eXcepons they may be larger
reay better equipped All machinery modern-our
appliances aboraving, We have lots of type and other
sncniics) about them.
1t Is, OF course that the quality of printing
eight and our prices right, and promises kept
We ncosc little advertising slip letter we send out
md in package We deliver.
we never mention price newspaper Advertising
seldom III slip Advertising Our experience that when man
good job Of printing lie -he does not
ask what it We mean example, suppose handsome
programme is gotten out for public entertainment
programme is commented upon. On all sides will hear
Stone that's nice programme you printed Flower
Show When some other entertainment be given they
remember that printed and come to us
Then we take of the
We pay especial attention proofreading-and it's
winning card with schools COLLEGES universities LAWYERS etc
And we tell the people about it.
Our city has population of about % employ aboa
lXve people, occupy three floors 60 by feet lighted
and heated fitted with gas light gas and electric
power and electric bells dumb walters and speaking ali
departments. Our people have metropolitan printing Office
their doors
And we tell them about it.
We recently undertook to complete in edition
10000 of 1S0pagc catalogue Our doubted
our ability to do friend who had quick
work. III the shape of law briefs, told the if we
would do it, they could it being done We had them
begging for time
And we told the public about
We endeavor not to promise than perorm-but
after promise it, unturned to keen orr
promise We telegraph for paper by express; work
at ngtal night be- put the job presses six
necessary.
And then we tell the people about it.
We keep quite lot of samples of printed work. with
circular price list always ready for answering inquiries
out large calendar at first of the year, blotte
each month
We let up
We make it rule to all letters courteously fully
If quotation asked thing something
better or perhaps more economical, we do
We never talk about" competitor. We blow our own
horn, and find it keeps us busy.
Il have tried your questions hope have done
satisfactorily.
:. might add that charge of the business: am
practical printer write all the advertisements keep touch
with almost job suggesting the change Of line
there believe giving force good tools work with