Richmond dispatch. [volume] (Richmond, Va.) 1884-1903, 1898-10-13
READY FoR FALL TRADE.
q. II. Berry & Co. Open with Brand
New stocIs-Uniaue window Display.


New stocL-Uniaue window Display
The fall opening yesterday OF ms
I clothing store Of Messrs. O. II. Berry s
Co. was attended with that success tia
might reasonably have been expected
urdar all the circumstances.
There has never been a more brilliant
display of clothing and furnishing goods
In this city. and never has such a line
stock of goods been disposed to greater
advantage.
Ever since this firm was established
In its new quarters IL has met with un-
exampled success, for the standard set
by it in the past has been invariably
high. and there has been no DEPRESSION
from that policy. which has inspired the
utmost confidence in the representations
OF the firms advertisements and the state
ments OF its statesmen.
This fall opening marks the disappear
ance of the stock, which the contract with
Messrs. Saks & Co. entailed upon the
hands of the Berry Company. New
goods have been purchased to take It's
place from all the best markets, and
without invidious comparison 1T may DC
said that the store has never been filled
with a finer or larger collection OF cloth
ing OF all sorts for men, boys, and chill
dren.
The two colossal windows are an
| index of the taste which Is displayed
throughout the establishment. The ar
rangement Of fort in the window on the
left side Of the entrance is particularly
felcitous and attractive. and where 1t has
been possible to add decorative touches
amidst or around the immense stock In
the several departments. this has been
done with a very happy result.
HUNDREDS VISITED THE STORE.
The announcement Of the opening was
quite sufficient to attract large crowds "a
the store. and hundreds of people visited
the establishment during the DAY.
The stock. which is not only reported
to be "brand-new," but looks it, has
been gathered from the most fashionable
and reliable manufacturers, hence all
the latest styles are on exhibition, and
some decided novelties command the at
tention of the visitor. Not only the do
nestle product is to be seen here, but
also the finest grades of imported goods
which have been purchased direct. 1t is
no idle boast that Mr.. o. II. Berry makes,
that nowhere, even In the great metro
politan cities, can more varied, excel
lent, or attractive stock be found than is
now displayed on the counters and
shelves of his store.
1t represents the finest productions of
the most skilled artists in their lines,
as well as the less expensive stock which
is still possessed of sterling merits which
carry with it the endorsement and guar
antee Of the firm, that If it Is found to be
unsuitable. unsatisfactory, or not as rep
resented in every single particular. the
money paid for it will be at once re-
funded.
With such a stock as this. and with
such a guarantee attached TO every ar
ticle the prejudice, where any exists,
against ready-made clothing might rea-
sonably be expected TO disappear. The
question Of fit has been reduced 10 such
a science that no matter what peculiari-
ties OF build might exist in any person. a
complete stock is sure to meet the ext
gencies of the case, and a practical and
expert tailor is always on hand to make
such alterations as may be desired.
DEPARTMENTS AND SPECIALTIES.
Mr.. r. NJ. Dillon is in charge of the
Clothing Department, and has as his as
sistants Messrs. Roger Atkinson. II. G. u.
Hartman, T. j. Smith, and w. l.. Nelson.
In the Boys and Children's Department
Mr. Thomas b. Floyd is In charge, as
sisted by Mr.. j. w. Friend. Special at
tention is given to this part Of the stock,
which embraces all the newest fads In
juvenile apparel, including the Soldiers
and Marines Uniform Suits, with hand
some Overcoats and Inverness Capes, to-
gether with a fine assortment of Hats
and Caps, with all the new staple and
fancy styles brought out this season.
The Furnishing Goods are in charge OF
Messrs. George II. Ffgner, Raymond
Christian, and F.. Mayer. Mr.. Figner was
at the head of the furnishing department
at Berry's old store, and Mr.. Short man.
aged the same department for Saks. The
assortment of Neckwear is particularly
well selected and attractive. Messrs.
Berry &, Co. are the sole agents for DR..
Jaeger's Underwear. A full line of the
popular German and Irish Linens are
kept in stock, and many novelties are
also presented.
Mr.. r. L. Adams. assisted by Mr.. W. r.
Tomlinson. is in charge OF the Hat De-
partment, which includes the leading
grades and styles of the best-known man.
ufacturers in the country among them
the Dunlap Hats, the merits OF which are
too generally appreciated TO be insisted
upor.
The Shoe Department is in charge OF
Mr.. NJ. H. West. who has been identified
with this line of trade for the past TWEEN
ty years as a manufacturer and a sales
man. The Hanan Shoes are kept here,
and in addition TO the large and com
plete ready-made stock extra sizes are
made to order Athletic Shoes are a spe-
cialty and all grades are kept in stock.
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