The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1898-10-09
Southern Kansas Business Men.

| The advertiser OF a summer beverage
states that his expenditures for adver-
| Using. which began with n few hundred
/ dollars. have grown TO exceed $500 90 an
/ nually. There can be no question that adj
/ vertising pays when IL pays sucn advertis-
/ ing bills as that. and Is glad TO make the
payment az an investment.
| A Detroit merchant says that the class
- OF goods most sought after by the
/ bargain chassrs are dress goods and silks
/ and womcn's Furnishings in general" But
men Ike a bargain as aruly as women.
/ the difference - that they hack the pa
/ t'cnce fer the chase. Women. moreover
/ holding as they do the purse strings for
I the family. are compelled to be closer buy
/ ers than men,
/ Prom dry goods advertisements: Tee
I the trimmings that makes the dress" You
want snap and originality and novelty
and beauty IN these details. You Waii
find them al here. More new things
than we can name. IN black and oolors
IN silk and lace. IN beads and spangles.
in nets and gsIous. IN braids and passa-
menterie. WORTH looking over. just to
find OFT what's new
Some people say that advertising IA all
matter Of luck. That you cannot tell
what advertising = going 70 do. or
whether or not = ~ goinR % pay. Thia
may De true. but - - Gerry strange that
tho man who gives intelligent thought
% his advertising and sipos y In an in
tel. gent earnest straightforward way.
Usually has the luck on his SIDE lie /.
lucky IN rs a1verttsins because he re-
cuces u to q science.
Awriter IN the New York Tlrnes nava.
Only the box that has message Tor
us oEfy IRE book that bb~4 ia. - the
els 80
setcr. Similarly. q may be s~asd thar
enly the advertisement that has a nes-
saEe-thae bites ffs-carr!ss conviction and
chauEes shs reasier Into a buyer. and u
oo-zeu't necessarily take a very Big bite
20 make ne iynDrezs.on.
= can't afford 20 sdvertis1 On a large
ecaie 81 "a merchant lately. ard WIN
my varied szock wouldn't know ufi~r~
u begin on a email @oale" y - e con
mon faAlacY tt-st TIE advertising rnaa@s
cover fbe whole stock In posnt of fao-z
&c never Goe-s. even win tsss most izxi.e.
a1verfisers, AMI u i 10. to rnsk would
De a tumble q pfoHxify. The frl8a policy
- - sei--ct o1ls article a. sfrne-Ssuaa-
thing moderately prtcezi ar<3 meeting sss
want x tAe daT-aas, v1sa that a. ~
people
gne Merraaasg Aszoc1a;fon - Ss~ rors
Gel as sazEesrsvs t,D@ss~t nz~~. .sft Il rsf
uf1ars>sltnE VDur co-nss4ftgxs o. ne szrns
FE-o1~ thai makes money. GIMP sfgou Or
prfees cay aurfs. 01fzsDstsuon ou n0vessy
an1 saTse.r pays naE saas - asssnnns
ap9aea gz4g wsssu ga - AZ taa peoe.s
kress 800 acsiTs - T9sF c<ugssinon. IN
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