The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1898-11-13
Southern Kansas Business Men.

Avoid long stretches OF solid reading
matter. say what is said briefly and IN
/ diligently. cuts and prices are more prot
+ table than tiresomc reading matter. Life
is too short TO the average American 30
wade through halt a column ~ reading
matter before coming 70 The point.
Lynn Item: No door IS thick enough -
keep out the newspaper and its sdveriis
ing: 10 chamber IL too remote or too
quiet Tor the favorite family paper. no
surveillance IS 80 strict bat the news
, paper is admitted. and Il brings - mes
I sage Of wars and rumofs OF vars. Of eiec-
tons. accidents. marriages. births and
deaths-and advertisements.
An authority on the subject has SAD
I that "the best paper IN which % sdver-
tise Is the one which possesses The c0n-
ndeuce or the public ~ she highest de-
gree" At the same time the advertiser
himself must have wen the same cour-
deucc. IL is a more valuable Advertising
asset than style and the getting of 9
IS largely dependent upon the manner snd
tone Of the advertising.
al sense" 81 chicago. thinks nat
the principles OF city retailing Will apply
20 country retailing. though the Two dr.
fer in details Many country retailers
would be better on n they would study
20 apply city principles % their buai-
ness" Many % them do. city methods
are best revealed 30 the advertisements.
Wichita advertising has been a Ebsrsi
education % the country merchants. most
% whom watch g as closely ss d our
housewives.
A correspondent ~ Printers Ink Srftss;
~. T. Douglas. the Brockton man. who
has branch retail stores a. over ne Uni-
ted states. has engaged two young lastss
% tour the c0ratry ard act in - ca
-acl.y % ooo;uiacEs for . fsS Gays a.
various stores. Thes> feminine shos
sinners Cef'y WED the brush ana cloth
fer aI wesrers % she famous > shoa
free bar The pfettsut on - -. '~o
.nf9rneG -. that her tfps amounted gen
orally 20 s. o. - a Gay.
Aearat99a nsurparer make - ssssp-
lre abatement fhaf people VII not rssa
the aGvertlserrsria unless they are thrust
under thsr sves" Thaf notion used 90
we widespread. b1s s4vsrts.nxs ifi-
ufuphs hsve proved SIS fsisey. Pnogi@
ali read the alTerflEsulsrts bat @fs
readable ard they AL rad them "a
eufeIv 7--earr w.i read fhs s~rtl9n -
f.rrs TIE kfrd % sfversi s~S1sn.s vnicB
have % be thr8sf uht-r people Eyes srs
a5- 9oftn lae thrsstinE.
TINE was When election upset Business
ere DAY after. ssf fhsE va Sssn Aevss-
tairg vas .ssa n.asfsrfgl fhzn y - nou.
A writer FaFs- lrs Su-rcAn masses
49, rsslG.T isarrlrK 80 great tFsth thAt
ary rraeue. pan or process Nhich prom
tees ~Eornet1.uE f9r no1hlnK' g. s-t e
necessity must BE-. lake Or a frsu6. =
serene wrtrn viftazsiT promises ms q
ls frcs may sometimes - - ssiifuiiT
q er.r 80 fnH Given hnfs ray - - rsgr-
rlrEy covered. tazs Ter tns- q Ray
deceive fEs gsbiic bqt seossr eF lztsr
COMMON nsnsa cones - rhs fsErss al o
Eests E.th 1-sselsl-
Th~ DAILY E.~sszp@T hznft las $3.50 ae-
c. rsa - May p.sS.s egrsnx -. ~.
an8 81 wI rot - sxsy - tr~4S -
Large ruraf.srs - tSrrrsrs srs r~s.sssfa
- Ere esg1tTg are fzk}EE cslss whs
ztl newer % reEfsrt - - tasx - IS
- rsRfs rrgfrarer. BVs-fs 1srss 90 ssp
ars go A-aeFi.za farmer - TO gre
e. sslse 80 - saf s1s1 Bffh ars v81.-
esf.sn ifsa ffs4s-rt fnsa a saly tssus
1-e rzraff -eferfs aiars 49, tasUfy
srr faru-tF fss eHrFras - . szay. 80
getare EsasEs. srzklsaE Esn
rs raEs sazeaazs - the Rats -
aase gfrt - sssss~rsee ~ has
b aazee Ca sE ~ fse year Ths 1alr
sseer tas aeren.e ga fszseffs1 resfg-s
q, sfr-y heEs. Ths rs@slnE - ~ e
4 Bar sd eHs s1.ea So seE