The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1898-03-10
Southern Kansas Business Men,

Big type does not reflect the spirit Of en-
thusiasm half so much as sincere. care
fully written words.
In advertising wall paper. Browns drug
store at Winfield very trU<lfully says:
The walls make the room" Also the
ceiling.
Says a Kansas merchant whose honesty
is better than his English: I'VE can not
fit everybody, but those we can fit We
can SELL
How tired. how very tired indeed. must
sdvertisement-readers grow OF the line
| which IS so prevalent in weeklies: Our
stock IS the largest and our prices the
lowest
For some reason. almost beyond analy-
sis. an advertisement where the firm 3
name is partly concealed, at least fl not
faring in prominence, is very attractive
to almost everybody.
The natural trend OF advertising is to-
wards that OF the market page. II Is Gig
nificant in this connection. that you can
not put the markets in too small type TO
/ keep them from being read.
| This is a Marion advertisement: 1T
would be worse than throwing money
| away to buy it anywhere else than al
/ Funk's furniture store" That advertise
nnent is no good, because II is not the
I truth.
The man who writes the best advertise
ment is he who knows most about hts
subject in the first place, and IN the sec
ond place has the discrimination TO tel
the people what he knows without the
use Of technical terms
W. II. Clark, a restaurant man az Win
field has this sensible skit: Fat people
4 = = IT, =
They owe this 70 a good digestion and
good digestion IS the result Of eating II
the right way and at the right time, SCI
entifcaly prepared food
Some tine the philosophy stop Of the sd-
vertising organ is overdone. We think u
Is ove--done IN this advertisement from
X s Silver Winfield. Nice pitchers
add 20 the beauty and comforts Of TIE
home life and the world is made better
by them and the people happier" TIE
first part of This statement Is better. but
We doubt very much that pitchers have
made The world better.
.. H sickafooss # Winfield. the gro
Ger who calls his store little" ard rts1s
ths largest advertisements "a Ire towz
about IL. says. There IS q place whore
you can always fGd high fancy and s,a-
pie groceries. and a. prices thai bring
& happy EIf2l4e 10 A4E@ = y Llast+l. - 9 are 3
happy u We can make others -. We
shall d. cur bes. at al tines % give
you sgca goods ard a. such prices ;ha.
you may always 20 away from the H:-Ie I
store happy.
r G. Rzu, baker - Winfield. '-sons 4
people think noboty's hresd T. a. good 4
SIS that their wives hake- ard even u = /
costs them 8 little more they sas8s. o. 1
n. uuss around the house which bred 4
making brings. Thee people know 2 T.
good thing ard thei- idss4 ere ali -fgh- i
bEt the trouble - they have not heea
pz:roEiztag the rigtt bakery. Our s7eclz8-
y Is homemade bread ara or facilities
erabIe Us 70 make & cheaper and ber-
te- than i can Dc maze a. bone Tns
same rule applies 20 our cakes"
This = the way John wsnzzrnAksr De-
SERIES dress goods n rs stock Pins
stands fog pl2tls-slnEle Of rz.asss1 sorns-
TIMES WITH To~E - izos-lIke lnsey-sua be-
t~sea- ~CsEreau nszzK plaid T3us-
iszss1 fairly b. Tits pen worked o.
gTog1c C Gre14Glzs- Marie Louise hgss
I'd. EAlzs and ve<E are TIE cc1o.s TIA.