The Roanoke times. (Roanoke, Va.) 1897-1977, 1898-02-16

The following is from The Inland Printer" the leading
printers journal of the country:
"Down in Roanoke, Virginia. there of TIE largest
printing establishments in the South and of the
progressive and up-todae in the business anywhere The
Stone Printing and Manufacturing Company. MI Edw L.
Stone, the head of the company and the from whom
emanate the majority of the advertising ideas writes
as follows about his advertsng
believe advertising to be almost necessary the conduct
OF printing establishment the printing press itself The
KIND of advertising the method employed is the point
needs the consideration.
The writer has always amount of news
advertsng and has carried inches double
top of the column to local reading matter, position
morning daily for the past eight years This changed
larry, every weehe advertisement being up io,
department. i'll noby STYLE ereotypcd and the plate
newspaper We thus attend to display. have the
all the late style type, borders and find that this
encourages the systematic changing of the advertisements
OF the first thing have something advertise
Advertising will not be beneficial for length of time if the
claims and representations advertised
We claim to be the largest and best equipped printing
IN the Sate-wth possibly two exccpons they mag larger
really better cquiped All machinery modern-our
appliances aborsavin, We have lots of type other
facilities for quick woland tell and
cncmies) about them.
1t of necessary that the quality printing be
right, and our prices right. and promises kept.
We incose little advertising slip out
aud IN eath package deliver.
I'VE mention price in newspaper Advertising and
seldom slip advcrtisne experience man
good job Of printing he not
ask what it We mean example, suppose handsome
is gotten for public entertainments and the
programme is commented upon. On all sides will hear:
Stone, that's nice programme you printed for the Flower
Show When other entertainment is to be given they
remember that we printed the other programme, and
Then take of the
We pay especial attention proorcadng-and i-
winning card with schools, colleges universities lawyers etc
sAnd we tell the people about it.
Our city has population of employ about
sxtyfvc people, occupy three floors by feet well lighted
and heated fitted with and light electric
power and electric bells, dumb walters and speaking all
departments Our people have metropolitan printing Office
thor doors.
And tell them about it,
We recently undertook complete two weeks an edition
OF 10000 copies OF S0pagc catalogue customer doubted
ability do a friend who had of our quick
work. in the shape Of law briefs told the said
would do it, they could being done We had them
begging for time.
And we told the public about it.
We cndcavor not to promise an perform
after promise it, leave unturncd to keep orr
promise We telegraph for paper by express; work
at nighal night may be- put the job presses,
necessary.
And then tell the people about it.
We keep quite lot of samples of printed work. with
circular price list, always ready answering inquiries send
out large calendar first Of the year and calendars botcrs
each month
We let up
We make to answer all letters courteously and fully
II quotation asked thing suggest something
better, or perhaps more economical, we do
We never talk about" competitor We blow own
horn, and find it keeps us busy.
tried your questions and hope have done
satisfactorily.
might add that active charge of the business; am
practical printer; write all the advertisements
with almost every job, suggesting the change
there believe III giving force good tools with
tried take