New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1898-12-19
WOMEN WITH SOMETHING TO SELL
MUST PROCLAIM IT'S MERITS LOUD AND
LONG IF MARKET THEY
WOULD HAVE

business wonderland all Who cater 10 the public
| for a livelihood are included in the category
| nave much TO learn In the art Of making known
their wares. From the plyer OF the needle 70 the
prima donna the mniaturist. the exponent Of Del
sarte or Browning all must impress their ma me-
and their calling upon the public II they hope 10
| find market. Promise large promise" said
! crusty johnson more than two centuries ago IS
| the soul OF advertisement" And the promise
mus be reiterated loud and long especially in these
days Of grinding competition II one hopes 10 attract
| or retain public patronage Eternal vigilance 5
the price Of keeping in the public eve No eye is
more given TO blinking. 30 one IS more cognizant
of the capriciousness Of the bnks than the woman
with something 10 sell and who has dozed while
her neighbor up and doing
"Oh. have been written up my picture and my
business have been exploited in All the newspapers
Here IS scrapbook full Of clippings. I cannot
see how il would materially help me or my business
20 insert an advertisement in 'Occupa lions Of Wom-
and Their Compensation"
She was a bright woman and 70 suhstan,iate her
assertion she turned to a scrapbook OF eulosstir
newspaper clippings dating five years back.
Probably merchant In the world has more
volumnous scrapbooks than Wanamlker Docs
their possession deter the merchan, prince from
daily floating thousands Of printed sheets with
seductive appeals 70 the public?
How can It help TO advertise IN Occupations
or Women and Their Compensation. O." writes a
]
"Clubs don't pay. They want the best for tho
least possible money"
All the instruction and entertainment Of tho worll
feminine IS confined 70 the club polite despite
the fact that the clubs OF the countrr made up
largely Of the wealthy and entcrprisng women Of
the speciive towns MIS- l. Okla Head wants me-
thing new. novelty for her winter entertainment
She has just completed the remodeling Of her
spacious drawing rooms. She learns the club
that Miss Something to-Say has n unique course
Of lectures. She has made great hit in New
York The club would Ike 10 have her. I; would
be feather in its cap, Alas her prices are beyond
the clubs exchequer Mrs. Look-a-Head makes a
mental note She has never heard OF Miss Some
thing-tO-Say She has not seen a COPY OF "Occupa-
! lions Of Women and Their Compensation" but h.
nelghbor has and she kindly gives her The address
OF high-prced Miss Something say who receives
IN time cpstle from Mrs Look -a-iIcad. asking
her to name date.
The experienced advertisers rarely
trace the direct result OF an advertisement. Won
prone 10 hesitate. question and throw M
the game unless they see Immediate returns THIS
procvity is almost universal when advertise
ment necessitates mn expenditure Of money. When
money is involved. sensitive woman finds refuge IN
professional etiquette and esprit Dc corps.
Drawing room entertainers. parlor instructors all
classes and conditions, literally dependent
society and club women Of the country for TecoE-
milton and livelihood. The friendship the goodwill
OF the Influential women are worth more 20 the
impersonator rccitatonis render and lecturer than
the friendship and galantry Of halfdozen society
men. unless those men are popular with women
through the club The Tribune book carries the
weight Of authority Il knows whereof u sp eaH',
Of women who deserve a place in its pages. Within
ten days its advertising pages close Secure space
while you may. avoid regret when the book. IN
rs prize cover. is scattered to the four ends OF
The contest closes Tuesday. When the decision
Is announced all designs submitted will 'be eN-
hibited hodaE week In an uptown ss WINDOW window tnc
dress ali communications 20 Miss Ida Rose NJ
cabe, No 81 Ffth-ave.. NewYork city