The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1898-08-21
Southern Kansas B lsiness Men.


The exposed article with a price tas
on Il viii sell quicker than a displayed
article with no token Of It's price any
where about II.
Several advertisers have recently de-
faced dollars passing out OF their stores
by pastlng a little circular sticksr on
the side OF the dollar. II Is against the
law.
An advertisement should always Be
something more than a reproduction Of
a stores street sign. A street sign lo-
Gates the store; an advertisement should
induce.
A confidential laugh between clerks
makes a. customer think that che may
be the object OF the mirth and that it
is at her expense. A litter has lost many
a dollar.
One Of the elements Of strength in -
price-taE Is that II assures the customer
that II "a a bargain or you would not have
taken the trouble TO advertise u 70 The
extent OF stating its price
In a modern store. seeking great attain
uenta, advertising becomes not an Incl
dent 20 be omitted or assumed a. pleasure
but a necessity and as much a part % "a
establishment az the very goods u dis
plays or IT'S counters.
The merchant who declares oirttnctiy
that he II selling a certain line 81 goods
below cost will sell more goods than the
man who adyertises that al bis goods
are going below cost. The Grst man viii
sell more goods even though the second
merchant Is telling the truth.
Eternal solicitation. IN modern CONNER
cial life. Is she price % success The
great American people have one within.
capitalized into a positive habit They
want T. 10 asked"
Every town IN the Un.tsd states r. az
ferent That a man has bean sBccesHful
IL one town does not auEur that he vii
he s1ccessf1i ca another. The inaues-
rnent 20 pernansucy 81 th.s word = thai a
rolling stone gathers no nioss. II takes
more than a week % understsnd com
ruurity. and a man should gnferstzn1 a
community n which Re advertiser
Ir southern Ransa. al ths large stores
are being made larger or better IN prspa-
ration for the fau trade. snf In every
Instance they ere Advertising stores. Hav-
lrE been busy ever IN tss dull season.
trey naturally expect a stiH bigger voi-
une q business e. ire active season now
only a fortnight away: ard printers tnk
vii o. much 70 coin their golden s1Dsc-
tatioas into hard cash.
A large display a6veFtis-rnsnt IN an
Austin (TeHy sTc6arEs ia hssfs9
Xmas BArgsina" Wrleh Christmas?
Next g-hr.ssruas7 II -. s. = Dad aaysrtis-
irr. TIE merchant must - fgTshanses
IL ne sfoek-E4fssrirE. bus n0f TOO ante
s7atlrs Ia ths sxplo.firx q - 7, fss
aliaalon t. % iaFt Christmas ths seysr-
fssiaz IL stGi varse. The advertisement
teak = too segn o. 800 lass reflects sSoa
Its aathsr Ha5f TIE TEiss q Da5li1itY
Hsz - Is tiz-l.ssss.
TIE XIV York San rsrsf ~Ea-Kaia
f1fas g. Kerr a raere nan "a saas
Re esE-fst fhs rusnser - tines - sszr1
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sfrsst ard TSsafg -,siri
stree. re oi1sr sns~aiax. 4r1 q fs@ehe1
1a severfy-ssTsn Ggtch bzfEasn ums
81 agaEys here. fs sas g1tIiTsd rsfe2As
ara - oHn yosthfas sntrssaxaress. Asz
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sarxag-lax - s4zs4s - - asExssssr
atata
-zrsT she hss bs<1 so7s .nzosassy a.
rerftsfrr usrrs shaa thlrsT years 81
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- sny soass I q s5E Szas zF yegfs-
ssz.sas8sas t. satsF = fsesoFg - c4afe-nlA
o. Isols sad - F-es@stsag rs card -
mex Esss fss ae@rT- r rsssr head 81
yaer ka9sze ~ sarE have yea ss~- a
.-ss-asssT Ne ssccFefzs Esss sssssfefsy
= cssstair EEss ne ssenf sAs1aaaas e
sslssse 50 kes9 as-r kas.ss ssfers so raA-
r. ard <ssT szsssE-Fn ssvs great al
fsnsaEe ever F1Esss $50 - sst sSs -
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