The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1898-06-26
Southern Kansas Business Men.

/ 4 single window beautifully dressed is
d million times more effective than row
/ Of windows neglected, OF poorly dressed.
When a man ceases 10 tell something
people cease 10 listen. Words az mere
words are only pretty In Italian songs Ia
advertisements they must convey some
I intelligence.
The clerks IN all stores bless the Gus
toner who comes back and says There
has been q mistake made" and they all
dislike the customer who says You have
made mistake
You can not blame advertisers for OBJ
iecting because a single Advertisement
doesn't bring mob % their store. when
the whole nation bowls because "a great
Sar Is not ended N a day. But bowling
doesn't hasten tho War.
The principal trouble With the craze Tor
Illustrated advertisements IS that ths ar
tsts are making their subject matter f'c-
oudary 20 the Illustrations. great many
people admire the illustrations and over
look the object Plain. black type ia mora
effective than too much picture.
One o. ssew York'a many briRat afser-
tssera said recently. you have ths con-
ndeuce, we have ine goods Lets trade
Trading 81 easy where e9und~nca sE4sff:
the slighteat push q advertising serves
% start It, Eut confidence must grow.
ana in order 20 insure 81 healthy grpwi "a
10 must have the sunshine ~ publicity.
A popular woman writer tells ~ tra-
rrza performer who was teaching trnid
child h.s pr0feEslen. Finally tas father
sad. "ff you rhr0w yagr heart over ths
bar. the resi- xu follow And tar hint
alTlced. The Same rule h1ids god iH
large ventures and win rs children ~ q
n u
tlser cas- recall f8e time when he crossed
tha BAR sit4 trep.taflsn fi.i hs learned i7
.argvs hls arart ahead q hira. after fa2t
time tffngs came als say sisayul afg fuf-
raer trouble
Tae aat.ng season a8s t's special needs.
end taey get taeIr attention IN Fr,Et
k.sglnz - bone also has requisites which
deserve = thought J. r. sal3 iaat p rnFe
O. NOT saaq ia flurlrr e1ce1t fr1fb f4s-
eesslty. 5at she word necessity means
more taau Is esd 20. AID fhs wesrias
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slrte AEs.a. thefe ere thouaa11s ri H's-
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factory
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