The Roanoke times. (Roanoke, Va.) 1897-1977, 1898-02-02

The following is from The Inland Printer" the leading
printers journal Of the country:
"Down in Roanoke Virginia, there is one Of the largest
printing establishments the South and one of the most
progressive and upodae in the business anywhere The
Stone Printing and Manufacturing Company. Mr. Edw L.
Stone the head of the company and the from whom
emanaes the majority of the advertising ideas writes
as follows about his advertising:
Il believe advertising necessary conduct
OF printing establishment the printing itself The
kd OF advertising the method employed point that
needs the most consideration
The writer has always believed news
paper advertising, and has carried inches double
Top OF the column, next to local reading NATTER position
" morning dy Tor the past eight years This changed
ary every wecl-thc being set up il our o,
department. in nobby STYLE stcreoypcd and the plate
newspaper We thus attend to display have the
all the late style type borders, etc. and find method
the systematic changing advertisement
VI course, the first thing to have something
ADVERTISING will not be beneficial for any length the
;h'ns anc representations advertised.
We claim to be the largest best equipped printing Office
III the Staewit possibly cxccption they mag larger Ju
'e realty no better equipped All Of machinery is modern-our
appliances aboraving We have type and other
facilities necessary wor-and we tell our friends (nd
.ncmics) about them.
1t is, of course necessary quality printing be
right, and our prices right and promises kept
We nclosc little advertising slip out
md in eacn package deliver
We mention price newspaper Advertising
seldom Ill slip advertising Our experience that
ask What it cost We mean, for example, suppose handsome
programme gotten for public entertainments and the
programme Is commented upon On all sides will
Stone that's nice programme you printed
Show When other entertainment is be given they
remember that printed the other programme,
Then we take Of the
We pay especial attention proofreadng-and its
winning card with schools colleges, universities lawyers ETC.
And we tell the people about it.
Our city has population of about 22,OOOwe employ
xv people, occupy three floors, 60 by 100 feet well lighted
and heated fitted with gas electric light gas and electric
power and electric bells dumb walters speaking
departments Our people have metropolitan printing
their doors
And we tell them about it.
We recently undertook complete an edition
OF 10000 copies of 19Oge catalogue Our
ability to do friend who had our quick
work the shape Of law Briefs told the we said we
would do it, they could being We had then,
begging for time.
And told the public about
We cndeavor to promise than perform-but
after we promise it, leave stone unturned keep
promise We telegraph for paper by EXPRESS
nghal night may be- put job two presses or six if
necessary.
And then tell the people about it,
We keep quite lot of samples of printed work. with
circular price list always ready for answering inquiries send
large calendar first of the year, on boe
each month.
We "et up" :
We make it rule courteousv and fully
IF quotation asked thing suggest something
better, perhaps economical, we do
We talk about" competitor We blow our own
horn, and ind it keeps busy.
your questions and hope have done
satisfactorily.
Il might add that have active charge business; am
practical printer write all the advertisements keep
with almost every job suggesting the change of line here
there believe in giving force good tools work with; have
tried and true euenans the head Of the departments take
bride he of he eStab