The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1898-04-06
Southern Kansas Business Men.

r. NJ. Armstrong, administrator or the
Sipes estate, Arkansas City, and S. J.
Gilbert. manager, are advertising.
Alva Clapp of Conway Springs, asks his
readers pertinently: why buy a stove
made of stovepipe iron and called steel?''
Drifting is an enjoyable way Of running
an establishment, but the destination is
failure. Battling is the only sure way
of success and the one sensible thing is
| to make battling enjoyable.
The public demands TO know how its
bread is made; how its meat is slaugh-
tered. Everything must stand to the close
scrutiny of the modern faculty for close
research. The only way TO satisfy this de-
mand in an advertisement is by inter
esting detail.
An army, great as It is. takes its con-
lfidence, its bravery almost, from the per-
sonal demeanor of it's general. So a
store, numbering in It's force only a few
souls, takes the degree Of its courage or
hopelessness from the bearing OF the one
man who controls IT.
Q. Campbell OF Conway Springs: I'VE
are too smart TO put out misleading sign
boards in our advertisements. Don't let
anybody deceive you; come right along
you will find the names Of the leading
manufacturers. both IN this country and
abroad, on the goods we offer you"
Dudley &c Myers Of Conway Springs. say
his: THE man who was accused Of say
ing our shoes were good. says he never
said it, and that II he had said 50 would
have been guilty of Misrepresentation,
having received fully his moneys worth. -
They are evidently the victims Of typo
graphical omission
The average intelligence Of America Is
yerv high. AS IL goes higher. each pa
tron will have a general idea q inferior
and superior qualities. in the clothes on his
back, IN the food on his table, IA the
vehicle in which he travels. making him.
in the end. shrewd. discriminating pur-
chaser TO whom & viii eventually be i'm
possible 70 lie.
J. H. Robinson. implements at Conway
Springs. IS responsible for this doggerei.
which contains a truth;
n man may guy.
A man may lie.
man may ppd and blow;
But ne can't make trade
Sitting IN the shade,
Waiting for trade 70 grow"
A reform association n the east Is work
ing 70 get women 20 shop in the morn
-
standpoint OF the oyer-worksd sziss-peo-
pie: Il Is from the standpoint. Of every
thing which tends 70 better service on our
part n your behalf To De explicit, nay
say that until O'Clock Ee are engaged
III arranging stock. n getting every hing
ready. everything is IA a preparatory
state- From until Il Es are compare
lively Gull. From Il 70 i2-59 there 10
rush From I'D 20 Zs50 {; - apt 20 be d-li
again From ~ until or re are sc-
tive. What IL the result The ssiszToTaan
has 20 wait upon two ard three persons AZ
q tine, and consequently TIE customer Is
sometimes rot properly waited uPoa- II
,he morning. trade being duh. the ssi@a-
people DO not have enough 20 60. while
they are oTe-~o-ked 81 the afternoon
Ths delivery service - crowded. ard yoU
yourself are tnconvenfsnced II the =aora-
Ing the service Il UzeaEslei. the sales
people are fresh TriS = rot = Isl. =
* rot z ughr thought YoE have = s5so-
Iu.aiy "a yogr control. ard whsn Yeu dis
pay a proper enthusiaSn and try 70 e.
feet change IN thIs ss:tsr. you Elil
ind .hAt the merchants "a ~sN Gs re
sslss-peopls vii appreciate ycgr e1crL~