The Roanoke times. (Roanoke, Va.) 1897-1977, 1898-01-15

The following from The Inland Printer" the leading
printers journal of the country:
Down in Roanoke Virginia there one of the largest
printing establishments in the South and of the
progressive and uptodae in the business anywhere The
Stone Printing and Manufacturing Company Mr.. Edw L.
Stone the head of the company and the from whom
cmanaes the majority of the advertising Ideas writes
as follows about his advertising:
4 believe advertising be necessary conduct
of printing establishment the printing press itself The
kind of advertising the method employed is the point
needs the considerations
The writer has always believed certain amount of news
paper avcrsng two inches across double at the
o of the column, next to local reading NATTER position
morning daily for the past eight years This changed reu-
larry wccktle advertisement being up lob
department. i'll nobby style, stereoyped and the plate
newspaper We thus attend to display have the OF
all the late style type borders etc. and find that
encourages the systematic changing the advertisements
OF the first thing to have something advertise
Advertising will be beneficial any length time if the
Claims and representations advertised.
We claim to be the largest and best equipped printing
i'll the Statewit possibly exceptions they mag larger
'e 0Ny no better cqpped All machinery INDIGENOUS
appliances abosaving etc We have lots Of type
llcmics) them.
1T is, of necessary that the quality printing
eight, and our prices right and promises kept
We nclosc little advertising slip letter we send out
tid in caci package we deliver
We never mention price in newspaper Advertising and
seldom in slip advertising. experience that when man
good job printing did a-he does not
ask what it cost We for example, suppose handsome
programme is gotten out for public entertainments
programme is commented upon On all sides will hear:
Stone that's nice programme you printed for the Flower
Show" When other is be given they
remember that printed programme and come to Us
Then take of the rest
We pay especial attention o proofreadng-and its
winning card with schools colleges, universities lawyers
And we tell the people about it.
Our city has population 22OOO-wc employ abont
Xhvc people, occupy three floors, 60 by feet lighted
and heated fitted with gas and electric light,
and electric bells dumb walters and speaking
departments people METROPOLITAN printing Office If
their doors
And we tell them about it.
We recently undertook complete an edition
of 10000 copies Of 1S0page catalogue
ability do friend some of our quick
work in the shape Of law briefs told the
would do it, they could it being had them
begging for time.
And we told the public about it.
We endeavor to promise than perform-but
after promise it, leave keep orr
at nghl night be- the job presses, six,
necessary.
And then tell the people about it.
We keep quite lot Of samples Of printed work. with
circular price list always ready for answering inquiries send
large calendar first Of the year, blotte
each month.
I'VE nerer ct up"
We make it a all coureouy and fully
IF quotation asked thing suggest something
better, perhaps economical, do
We talk about" a competitor. We blow our own
horn, and find it keeps busy.
tried your questions and hope have done
satisfactorily.
might add that have active charge the business; am
practical printer; write all the advertisements keep
with almost every job suggesting the change and
ieuenants head departments who take
pride IL the good name of the establishment, etc.