The Roanoke times. (Roanoke, Va.) 1897-1977, 1898-01-11

The following from "The Inland Printer" the leading
printers journal of the country:
Down in Roanoke Virginia there is one of the largest
printing establishments the South and one of the most
progressive and uptodate in the business anywhere The
Stone Printing and Manufacturing Company Mr. Edw L.
Stone the head of the company and the from whom
emanates the majority of the advertising ideas
as follows about his advertising:
believe advertising necessary in the conduct
OF printing establishment the printing press
kind of Advertising the EMPLOYED is the point that
needs the most consideration.
The writer has always believed certain amount of news
paper Advertising and has carried inches double the
top of the column to local reading matter position in
on" morning daily for the past eight This is changed regu
larry, every wcekhc advertisement being up ii our iol
department. IN noby style stercoyped and the plate
newspaper we thus attend to display, have the OF
all the late style type, borders etc. that this method
encourages the systematic changing advertisement
OF course the first thing have something advertise
Advertising will be beneficial any length of time if the
Claims and representations advertised
We claim to be the largest and best equipped printing
II the Satc-with possibly exceptions; they aqe b
IRE ca0y no better equpd All Of machinery
appliances aborsaving, etc. We have lots Of type and other
facilities necessary for work-and we tell our friends nd
,ncinc about them.
1T is of necessary quality of our printing be
sht, and our prices right and our promises kept.
We ncoe little advertising letter we send out
and in each package deliver
We mention price newspaper alversng and
seldom III slip advertising. Our experience
Sues pruning uO
ask what it cost We for example, suppose handsome
programme is gotten out for public entertainments
programme IS commented upon On all sides will hear
Stone that's nice programme you printed Flower
Show When other entertainment to be given they
remember that we printed the other programme and
Then we take care of the rest
We pay especial attention proofreadng-and it's
winning card with Schools colleges universities lawyers ETC.
And we tell the people about
Our city has population Of about 22OOo-we employ aboa
sXvc people, three floors, 60 by 100 feet lighted
and heated fitted with gas light GAS and electric
power and electric bells dumb walters speaking to all
departments Our people have metropolitan printing al
their doors
And we tell them about it.
We recently undertook complete weeks an edition
OF 10000 copies Of 1S0pge catalogue customer doubted
our ability to do friend who had our quick
work in the shape of law briefs told the we said we
would do it, they could being done We had tcn
begging for time.
And we told the public about it.
We endcavor not to promise than perform-but
after promise it, leave keep orr
promise We telegraph for paper by EXPRESS work
at nghall night may be- put the job presses or six if
necessary.
And then tell the people about it,
We keep quite lot of samples of printed work. with
circular price list always ready answering inquiries We send
aarge calendar first of the year, boc
each month.
We let up"
We make it rule all letters coureouy and fully
IF quotation asked thing and suggest something
better, perhaps economical, do
We ct talk about" competitor We blow our own
horn, and find it keeps busy.
4 tried questions hope have done
satisfactorily.
might add that have active charge of the business: am
practical printer; write all the advertisements keep touch
with almost every job suggesting the change and
there believe in giving force good tools work with have
lieuenan the departments who take
pride H. the good name of the establishment,