The record-union., 1898-01-24
TRADE SUGGESTIONS = TO-DAY'S S
-RECORD-UNION

/
in the Record Union" this morning to
| brief, plain, unexaggerated and prac-
/ teal statements concerning the trade
of Sacramento and its invitation to the
people of California and adjacent
States and Territories.
OF necessity these short articles re-
veal much of Sacramento's importance
as a distributing center as a represen-
tative Pacific Coast city, and as a
city of homes and social attractions,
though there Was no effort contefn-
plated beyond one intended to em-
phasize the advantages of Sacramento
as a place of supply. but incidentally
/ there appears something Of the art,
musical, social, industrial, educational
and other features of life in Sacra-
mento.
1t was not intended to issue a mum
ber OF the ''Record-Union" on this
date with any flourish of trumpefs.
/ What appears is of the order, that
were il possible to devote so much
space every day to the subject, might
with perfect propriety be repeated day
by day in these columns. Beginning
in the year 1872 the Record Union
for many years issued special, elaborate
and mGny-paged editions at or about
New Years time, containing elaborate
tabular and text matter-gathered al
great expense and after months Of
hard lahor-expository of the CONNER
cial social, educational and other inter-
ests Of Sacramento.
These special editions, we are con-
vinced, were most important factors
| in advertising the city abroad; but as
conditions changed and competition be-
came keener between Pacific Coast and
Eastern marts. these gigantic specials
/ became unnecessary, and trade condi-
! tions and the advantages of the city
as a distributing point BECAME matters
/ to Be treated every day, so to speak.
The ANNALS We're accordingly abaA-
doned some years ago. Such extraor-
| dinarily large sheets, crowded with
| tables of figures, columns of statistics
and labored articles bearing evidence
| of special and laborious preparation,
we became convinced, are not nearly so
much reed as once they were. To send
such sheets abroad over all the land
was then pride of a papers friends
/ but with greater rapidfty and more
/ 6. ba "a St
and among our own people; with the
enlarged facilities for daily journalism
| by improved mechanical methods and
augmented and multiplied mail lines,
the need for such papers practically
| ceased, their office being distributed
| through the year upon an increased
number off, pages daily. Thus the
daily newspaper became, as it should
| be, each day reflex of all or the great
er portion of the business and activi-
ties of the community.
Nevertheless, now and then, as upon
such an occasion as that of to-day,
when California celebrates SEMI
centennial anniversary, it is well 10
comprehensively set forth in a single
issue the commercial advantages Of
| the city, the trade of which has con-
stantly augmented and expanded, until
now it is permanent beyond all ques-
| ton, and the commercial houses OF
Sacramento have become fearless and
| invfncfbe competitors in the business
world with those of the metropolis and
! the great East.
1t is therefore deemed wise and fitting
to present this morning once more in
crisp, unmistakable language the rea-
/ sons why Sacramento-a terminal and
competitive points a distributing
center, and the advantages she offers
| to buyers to trade here These rea-
sons are set out in several short state
ments, emphasized by style and posi-
ton, and to these we invite special at
tention There is no fiction in them
and nothing set forth that has not
/ the backing of commercial integrity.
They are in fact, the voices of Sacra-
mento's merchants, buyers, manufact-
urers. jobbers and other business men,
with the Record Union as the vehi-
Gle Of expression. The Endorsement OF
this paper is given to these claims We
believe every one of them to be modest
| ly stated and strictly true.
| There is no better evidence of the
business character, prosperity and
commercial condition of COM
munity than that reflected through
! its press, as rule. Given
| the daily issue of newspaper
to discriminating reader for a weeks
! time, and he will very accurately de-
j termine the character, extent and i'm
/ portanee of the business of the place,
/ and come shrewdly close to reading it's
! social and moral life.
| The Record Union" without any
/ boassing. can justify the claim that it
! is representative, as il has been for
! forty-seven years, fairly. and fully of
/ and that in its pages are reflected the
/ activities along all lines that make it
/ a city justifying the claims specially
/ and briefly set forth in this number.
| This issue of the Record Union" is
! therefore presented as one in its regu-
lar daily order. with only few pages
i added Of matter especially devoted to
| trade conditions and claims. AS such
{ II poas ont 10 the world with far more