The Roanoke times. (Roanoke, Va.) 1897-1977, 1898-02-19

J Any o. iionsy like to askd
The following from The Inland Printer" the leading
printers journal Of the country:
Down in Roanoke Virginia. there is one of the largest
printing establishments in the South, and of the
progressive and up-todate in the business anywhere The
Stone Printing and Manufacturing Company. Mr. Edw L.
Stone the head of the company, and the from whom
emanates the majority of the advertising ideas writes
as follows about his advertising:
believe advertising to be almost necessary tue
Of printing establishment the printing press itself The
kind of Advertising the method employed. is the point
needs the consideration.
The writer has always believed amount of news
advertising and has carried inches double
of the column local reading matter same position il,
morning daily past eight years This is changed reru-
larry every weeb-hc being set up il our io,
department. in noby STYLE tereoypcd and the plate
newspaper We thus attend to display, have the
all the late style type borders etc. and find that this method
encourages the systematic changing the advertisement
OF course, the first thing have something advertise
Advertising will not be beneficial for any length of time
claims an1 representations not advertised.
We claim to be the largest and best equipped printing Office
IN the Sate-wt possibly exceptions; they mag arqer bit
are really better equped All of machinery modern-our
appliances laborsaving, We have type other
facilities necessary for quick wor-and our friends land
cnemes) about them.
1t is of course necessary that quality our printing be
right, and our prices right, and our promises kept
We ncloc little advertising slip in each out
and in each package deliver
We mention price newspaper Advertising and
seldom IN our slip Advertising Our experience is that when
sees good job OF printing he remembers o did The does
ask what 1t cost We for example, suppose handsome
programme is gotten for public entertainments
programme is commented upon. On all sides will hear
Stone, that's nice programme you printed the Flower
Show When other entertainment is be given they
remember that we printed the other programme and
Then we take of the
We pay especial attention prootrcadng-and its
winning card with schools, colleges universities lawyers etc.
And we tell the people about it.
Our city has population of about employ aboa
and heated, fitted with and electric light, electric
power and electric bells dumb walters speaking tubes a
departments Our people have metropolitan printing Office al
their doors.
And We tell them about it.
We recently undertook complete in edition.
OF 10000 copies of S0gc catalogue Our doubted
ability do A friend who had some of our quick
work in the shape of law briefs told tho customer said we
would do it, they could it being done We them
begging for time.
And we told the public about it.
We endeavorn promise than pcrfcr-but
after promise it. leave unturncd to keep orr
promise We telegraph for paper by express work
at night all night may be- put the job presses SIX
necessary.
And then tell the people about it,
We keep quite lot of samples of printed work. with
circular price list always ready for answering Inquiries send
out large calendar first Of the year, and calendars boc
each month.
We let up"
We make it rule all letters courteously fully
II quotation asked thing and suggest something
better, perhaps more economical, we do
We talk about competitor. We blow our owl,
horn, and find it keeps busy.
have tried your questions hope have done
satisfactorily.
might add I have active charge of the business am
practical printer; write all the advertisements keep in touch
with almost every job suggesting the change and
there believe III giving force good tools work with;