The Roanoke times. (Roanoke, Va.) 1897-1977, 1898-02-10

to ask might eIp
following is from 81 The Inland Printer the leading
print Journal Of the counry
in Roanoke Virginia. there one of the largest
prn establishments in the South and one the most
pros i've and up-to-date the business anywhere The
Ston 'rinting and Manufacturing COMPANY Mr. Edw L.
Ston he head of the company and the one from whom
the majority of the advertising ideas writes ne
as f about his advertising
icvc advertising necessary the conduct
of ting establishment is the printing press The
ADVERTISING or the method cmpoycd is the point that
need most consideration.
writer has always believed in certain amount of news
ap Vertisng and has carried two inches double the
top column next to local reading matter position
our ming daily for the past eight years. This changed rg-
larry very weck-hc advertisement being up il our lob
dei ent III nobby STYLE stereoypd and the plate
per We thus attend display the use of
all the late style type, borders etc. that this method
encourages the systematic changing of the advertisement
OF the first thing to have something advertise
Atv rng will not be beneficial for any length
clain and representations advertised.
We claim to be the largest best equipped printing
III te Satewt possibly exceptions; they mag larger Je
arc 'r7y no better equipped All of machinery modenour
appliances labor-savin, We type and other
enemes) about them.
1t of necessary that the quality printing
right and prices right. and promises kept
I'VE incoc little advertising letter we send out
and in each package deliver
We never mention price newspaper advertising,
seldom III our slip advertising Our experience
good job of printing he who did
ask what 1T cost We for example, suppose
programme gotten for public
programme is commented upon On all sides will hear:
"Sone, that's nice programme you printed for Flower
Show" When other entertainments be given they
remember that printed the other programme to lis
Then we take Of the
We pay especial our proofreaiing-and it's
winning card with schools, colleges universities, lawyers
And we tell the people about it,
of alOut22
sxtfvc people, occupy three noo 60 by feet lighted
and heated fitted with and electric light
and electric bells dumb walters speaking
departments Our people have
their doors.
And we tell them about
We recently undertook complete in edition
Of 10000 copies Of S0gc catalogue doubted
our ability to do A friend who had Of
work in the shape of law briefs told the if
begging for time
And told the public about it.
We cndcavor not to promise than pcrcrm-but,
after promise it. leave to keep orr
promise We telegraph for paper by express we work
at nghta night may be- put the job presses SIX
necessary
And then tell the people about it.
We keep quite lot of samples of printed work, with
circular price list always ready answering inquiries send
oui large calendar first Of the year. and calendars bocrs
each month.
We neyer let up"
We make it rule all letters courteousy fully
II quotation asked thing suggest something
better or perhaps economical, we do
We talk about a competitor We blow our own
horn, and find keeps us busy.
have tried to your questions, and hope have
satisfactorily
might add active charge of the business; am
with almost every job, suggesting change here and
there believe giving force good with; have