New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1898-11-13
A BOOK PUBLISHED IN 1921.

more difficult for woman than for man Is not
wholly true, and yet il seems more difficult for
her because il IS more unusual TO find her making
the attempt 1t cannot truthtully be said that the
prejudice exists against her In this field that
t. found I'm many others.
Successful advertisers arc born. not made" said
well-known worker in the field yesterday. There
Is vet to he found one who has made an eminent
success in the field IN whom the talent has not
shown In some form other from early childhood.
This usually has manifested Itself IN a longing for
writing though this longing Is stumbling block
over which many fall as without other qualihca-
tons IT nearly always fails In the advertising field
There must he a careful business training. keen
conception Of human nature, wel-developed de-
scrptiye power and pointed style that will
convey much Information In few words
Women often lean TOO much toward what is
commonly called fine writing. This usually Is
OF place in advertising. and several women who
now successful at the work have found it hard
habit TO overcome. With men the opposite Is likely
to be tho ease. They are inclined to be too tech
meal and prosy though the latter fault IS the easier
TO correct. but LEI woman control herself enough
20 avoid the superfluous and she will find herself
one point ahead OF the average The tendency
she possesses for producing fine writing will give
her the power OF smoother. easier expression.
But the secret OF lies In placing the ad-
vertised article before the public in an attractive
way. Exaggeration is wrong; nadequacy Is worse.
There are many successful men engaged in the
va rious branches OF advertising. Yet there are
comparatively few among them who can prepare
effective advertisements. They are successful in
business way and are excellent business men. but
often they neither write Illustrate but hire the
work donc by others. The people who do this
writing and illustrating and suggest IDEAS COM
mand excellent salaries.
SOME WHO HAVE SUCCEEDED
Most women VINO contemplate entering this field
Of work will find it difficult TO pluck up courage for
the first plunge. Without confidence and self-con-
troll one had better not look TO advertising for
livelihood. Miss Annie Partan. who has attained
success in New-York once made the remark that
when she commenced the work she was self-con-
sclous. then she became seml-conscious and, last
IT, unconscious While this not literally true,
1t was terse way Of saying great deal
Miss Partlan. when seen by Tribune reporter,
said that she was born In Kingston. ~ y. little
less than twenty-five years ago. she was one OF
large family of children. Before she left school
she developed strong tendency toward writing
and while ut home she wrote good deal for vari-
Gus local papers. her subjects embracing nearly
every thing from news Items TO poetry Her nrst
city experience was With Brooklyn drysoods
house, where she assisted with the office work and
bookkeeping. She also had small portion OF the
advertising work to do. But it was fully "A year
before the idea Of entering the advertising hold
occurred to her and then she felt incapable OF do
ing
For four years longer she held similar positions
with different firms. and for some time she had en-
trio charge Of the mail order correspondence Tor
large ma-order house In New-Nork. During this
time the advertising Idea grew upon her, and
while she felt great timidity about attempting the
worn she lost opportunity Of studying the vari-
Gus kinds Of advertising At last. convinced thar
she could make "A success In this line. she resigned
her position with the mail-order house and began
work special writer upon New-fork Sunday
newspaper -,
AT that time this seemed to her to be the best