The Roanoke times. (Roanoke, Va.) 1897-1977, 1898-01-21

ne following is from " ne Inland Printer the leading
printers journal Of the country:
Down in Roanoke Virginia there is one of the largest
printing establishments in the South one
progressive and uptoate in the business anywhere The
Stone Printing and Manufacturing Company. Mr. Edw. L.
Stone the head of the company and the from whom
eanaes the majority of the advertising ideas writes ne
as follows about his advertising:
Il believe advertising almost as necessary in the conduct
OF printing establishment the printing press itself The
Kind of advertising, the method employed point that
needs the most considerations
The writer has always in certain amount of news
paper Advertising and has carried inches double
Top of the column to local reading NATTER position
our morning daily for the past eight years. This changed regu
arlJ every weck-the advertisement being up lob
department. in nobby STYLE stercoypcd the plate sent to the
newspaper We thus attend to display have the
late style type borders etc., and find Tint thi ,octI
encourages the systematic changing of the advertisement.
OF course, the first thing to have something advertise
Advertising will not be beneficial for any length
i"ims an! representations s advertised
We claim be the largest equipped printing Office
IN the Stac-wit possibly exccptos they may larger
IRE 'eohy better equpc All machinery modcrn-our
appliances aloravng We have lots type and other
facilities necessary for quick worand tell and
tncnics) about them.
1t is, OF necessary that the quality printing
right and our prices right. and promises kept.
We ncosc little advertising slip we send out
md in c'cn package deliver
We never mention price in newspaper Advertising
seldom III slip advertising Our experience man
good job Of printing he remembers pho did does not
ask what it cost We for example, suppose
programme is gotten out for public entertainments
programme is commented upon. On all sides will hear
Stone that's nice programme you printed for the Flower
Show When some other entertainment is given they
remember that printed the other programme come to us
Then we take Of the
we pay especial attention proofreatng-and it..
winning card with Schools colleges universities lawyers
And we tell the people about it.
Our city has population Of about employ aboa
slNtyivc people, occupy three floors, SO by feet well lighted
ana heated fitted with gas and electric light, and electric
and electric bells dumb walters speaking tubes to ali
departments Our people have metropolitan printing office al
their doors
And tell them about it,
We recently undertook complete weeks an edition
of 10000 copies of sogc catalogue Our customer doubted
work. in the shape Of law briefs told the said we
would do it, they could being done We had ,
begging for time
And we told the public about it.
We cneavor to promise than perform-but
after promise it, leave keep our
promise We telegraph for paper by express we work
at nghal night be; put the job presses, six if
necessary.
And then we tell the people about it,
We keep quite lot Of samples printed work with
large calendar first the year, on bloe
each month.
We "lct up
make it rule to answer all letters coureously and fully
# quotation asked thing and suggest something
better, perhaps economical, e do
We never talk about" competitor We blow own
horn and find it keeps us busy.
Il have tried have
satisfactorily.
Il might add that churgc of the business; am
practical printer write all the advertisements keep touch
with almost every job suggesting the change
there believe giving my force good tools work with
tried and cutenans the head of the take
pride il the good name Of the establishment, etc.
i believe in paving good and