The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1898-04-24
Southern Kansas Business Men,

War is declared against high prices "a
utterly useless at this time. II Is too
/ easily written. II r. too cheap.
No man ever successfully sold his ware
By Dragging about himself. II Is thu
I thing. not tho proprietor OF the store. thai
/ the purchaser IS anxious 20 learn about
II a merchant who has made a great
strike with an advertisement will examine
/ that advertisements he will End that 10
| prevailing quality was SIS evident truth
! fulness-
| Some day the lesson viii 10 sslf-evidsns
/ that the idea Of advertising Is not 20
/ bring people to a store TO look over tho
+ general stock. as an insurance adjustsrs
| but to bring them there 10 SEQ one thiuE
/ in particular.
! An oye-catchine line making some start
ling declaration In regard 70 the war 10
I not now good thing for an edvertiss-
ment. War Is a serious thing and tho av-
/ eraze mind resenta a commercial hippancy
with hte subject.
/ War news o. not entirely absorbing. Peo-
( pie must eat and dress. no matter what
may be taking place IN the world And u
I s a question whether the presence 81 var
news cuts down tho number Of adveftiss-
mcnt readers 70 sny extent
I-nccasiuv truthfuiness is most vaiusbis
/ for the atmosphere which 20 gives
store. Two merchants may get an Item
down 90 the lowest possible price. II
one advertiser has the reputation Tor
tfathfuiness bis quotation will draw more
/ than his competitor, u his competitor
has not the same reputation Tor vsracity.
The majority OF people IN THIS world ara
afirmatory. a very small per cent arc
oppositi1uists II you af9Frn the great
ness ~ your establishment. straight GOT.
you impress the majority. ~ y01 attempt
~ emphAsfzs that greatness b. an a.
tack on your competitor you get the -fip-
port, the gabld loud r1ogthed support u
TIE small per oeat
The best paper 20 advertise IN - Tbs
uaper. people are f1Dat anxious 20 rad A.
thls tirna nsEspaperH contains var
news. Il S. q valuable sheet. e ia nos de-
s.YoYea after one rsading. people boFrrD~
e.. persons VLo ordinarily 60 not see =
bay ces.es. extras are run into ths thgu-
Sands The adverfissr who dass1't tsks
advantage q an enlarged ala.lsnos -
making a mistake.
There is 70 soubf ahouf ths valus - 81
iustrattors. CscsT BlpsT. AZ expert Al
writer. asks. How many peosi9 r@s9
re jokes ia Peck ard Judge tsat are not
iHgstr4tsd7 Watcn tbe rsaSsrn - Puck
ard judge be- ale barber saogs. ~ trains.
sry~usfs Tor thaf matter. arc sse hoI
saey 70 frara oee Elsatrstlea - anothsr
ARD pay ns attention o tas i7kea thas
are not Illustrated"
A8vsrtlseraar r. aornetfs1sz shg~ Finfs
- kgst1-y. &r1 York Rad ressfzp@s
called re Poet POI in TIE feso.gii1rsrT
days. ard czano1. salf9etrT ans ~IiirTT
we're ADVERTISED in sas Isssa alg-g in
a. Irritation 20 "Fsaf1snnsa- sailors ard
s;hers@ 90 5ala prtTstsaf ffssf ffiioz oi9t
sEafas. fiia Ea5satT's Faeutez Iarfe 80
70 prsTarae-szx Hsgsftissrnssta in iAsss
war-lfka dagn. b1t thrTe are efhsf afsFt-
;lssrnents 9hsca razgsEt EsFa szsiars4
ssss- YET teN no6sss tEHg sesss 81 cora
garrison HlfA 80 agzresaiFs assaeanes-
rzsrfs - fha sgrire frzse easf.saiga'
II hss aldrrzs g, gre eahlaz CAB. q
Sew YORK u0 gTsrees1ag nsEht l4sf ~
Rassft q oEzen cstrG fFeaa Hsfsgscc-s
II story - A4veftsEiaE" tie Interesting
fArs fEsf 1strzss1 a6TsTsfsEuE Was
k-oaa tsfefs fhs ti-as = Ch~sf. a. "
esstsr-sa - fEls record - sapgrszs a1s-
80 beariag saa 4eie - q O.. @hses CO.
tasrs fez eTe= = a Fsaar1 fsr ths -
ezasaFs - tso rst.as45 slaves Tssps 81
veFftseE - r3fef fbaa Chrtsse-e8ez bgt
r tss Wg less sstBfa rss rresesf Ero-
eFafhaa fslt g 80 tasss 80 s1se- an1nE
fas 1ns aria Nos ealg ss ls thsrs ~
rsEft. kaf al fha assss &c. srfs a1E so
eazss g - : s-ilss1ss EaeHaasF q rs s<sael
ga