New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1898-11-13

step toward tine accomplishment OF her an1ition
but the work soon became difficult and exceedingly
aistastcful. and she gave IL up. resolved III an,
cost to gain foothod in advertlsinE VOTE mIs
nothing to depend upon excepns mcr own ne rnoagS
seemed rougher At every TURN lier S s,' ,o,
her that she was following q rainbow, ana assured
hcr that ultimately she would fail. This made her
the more determined ana independent onc "4ul1 ~
not ask for help though often she ley me nee, Oh
it. She worked out het IDEAS TOR or vera
tsers but they did not sell ana her expenses 49,
defrayoI with the proceeds Of me sale1 ol ''o"'
novelties; which me wa 10 IN thn snring OF
She achieved hcr hrst success III ne an
1898 when she sold TO tho Siegei-' oopcr oilpay -"
Soc,ated with the advertising firm of Gillian q
Shaughnessy. ard has complete chdIse Vi INC a."
ycrtising OF Arnheim the tailor. , H..
Miss Partlan enjoys the distinction Of being tho
only woman in the advertising business VINO s m9e'
he adyertisements. plans the illustrations and
buys the advertising space IN iac' 10 use N'' o"'
Miss EJth r Gerry is assistant writer Of advcr-
tIsng for the Sicscl-Coopcr COMPANY She was
With her parents before She had finished her cdu-
cation After leaving school snc 5', t aio ~
vel! known advertisne agent and writer. A,
that time tho business small. but Il SrcN; ahc
offlce shc had no idea Of adopting advertising as
vocation. but she hal irmly ISSo 5no 10 nuke
For three years she remained with the adVrris-
ing agency yet it was fully year ana a illl, p'
ter and then she was placed in charGc OF the
Syndicate work. This department soon , gre~ irrrl
Sgt pcrtIscmen to prenare for some thirty diff
ferent lines Of business each week AslLe lionI
writinc The advertisements themselves shc sug-
listed ideas for the Illustrations, ana TINS expert
ence was Of great value to her ior IL ptousnu le
~ touch with nearly every salabc tninS under
thn sun Yet the work combining and several
times she found herself on the verge oil nervous
From this position she wen! to the Wan2 mar Kar
store az assistant writer Atter ,n,S ho5,sc in
Springfield Mass. and for short time MANAGE
the shredded wheat adyertisng al W ,Se ons
tbat she row holds Miss Gerry is only twenty
thrcc and is considered of the brightest young
women in the hcld
HOW MISS GRISWOLD CLIMBED.
The oxncr,.n,e Of Miss Kate f. Grswold Of
Boston Mass. IS somewhat different from inc
others noted She is tho editor and publisher OF
profitable Ad, ertsinG." 4 monthly journal Tor
advertisers Miss Griswold was born IN west
Hartford Conn, and passed her early girlhoou
there She was educated in the High School OF
that place and took finishing course at Wood
side a school for Young women in Hartford. At
rho nre of sixteen she entered the office Of Tho
Poultry World" at Hartford, where she handed
much Of the correspondence pertaining 10 inc al
vortisng department Of that paper. Later $40
worked in the Office of the National Irottins AS
ISOLATION where her close application resulted IN
nervous prostration. which compelled her to re-
tire from tho business world for some time W men
her health recovered she became business manager
Of THE Hartford ,ity Mission Record, which
position she held for five years. After this she
was engaged by the {. +. David Advertising
Agency of Boston 10 edit "Prohtable Advertising;
'rhe agency could MT make a success or the pub
lea ton and finally it was turned over 10 MISS
CrIswold a. a failure. She would not give up,
however and after suffering many a hard knock
and crossing many rough places she brought II 10
Tho front and all this In the face OF the tact that
there were several weli-estab,ished Journals OF
the Same character in the field prior 10 the ume
she entered IL.
Miss Virginia Frazee. OF Mount Vernon, y. Y
Is another bright woman in tho advertising field
She has served as advertising writer for large
houses in St Louis and Brooklyn. and was for
some time in business under her own name IN New
York. -, ,,. ,.ros
tratlon and for several months has been retlreh
from active work II is understood that she soon
will enter the field again.
Miss Helen HOLSTER writes advertisements FOR
d Mccarthy & Sons. OF Syracuse and there are
one or two women writers in Buffalo.
Women can succeed in ADVERTISING but not an
women any more than all men. The salaries PAD
Tor tho work range from <lJ = week up TO Sl,VvO
a month 4 few advertising positions pay hlsher
than that but they require many qudillcatons
not found In the average writer.
HEART-SHAPED NEEDLE-BOOK.