The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1898-06-05
Southern Kansas Business Men,


At some stage OF his career every sue
cessfui merchant has learned that compc-
tition Is not controversy.
There is always something eloquent
about a plain statement which tells s5.s~-
thing There is nothing winning about a
glttering generality.
1t Is a queer thing. but eager sincerity
never takes the form OF boastinE SINGER
ity Is too anxious 90 be accepted unrs-
eervedIy T. jcopardlzs itself before tbs
public BY Dragging.
/ j. is one OF the strange things % the
I commercial world that a reputation Tor
high prices gives an establishments a val
/ uatie tone" which can not be acquired
Though any other agency.
/ Mueh S. said fsvorable 20 great dignity
I in the c9nttrletiyA % ar advertisement.
But just tho same. d.guihed advertss-
meut for store whose ruling spirit r.
/ q Joyial hearty proprietor misrsDrsnts
( that store and ls q mistake.
! As a rule. the best customers are ne
elreWd customers They buy usually IA
= large lots. Their trade II the most dsEir-
able. They are the Iast 70 take notice 81
sensational offers. iH many instancsE az
vel An Advertisement can noi - TOO
+ long or in too much detail Tor them.
I 4 leading Sew York dry goods house
says % go own advertising; "DoE't CAL
+ IL advertising. please. I;s store pews-
every word % lt--nOf literature and a
saogtiug away ~ bargains fnat are ~
+ bargains ~ ALI The ness We print ~
Etrealled with economy. This - ere rfEaf
sGsa. sad. stuck Pc 10 wiz win The news
vii beat she shooting go tae tine
There are g.rt - many winning FORMS
% advert .s.rg le fleTs are w."u-ur forms
OF rerssaali-ier one man does ngf urifs
al tha charms fn fts world i1 HtTrNf 2.
and 20 adve-tisar1sHf can EsfhsF to ifasf
af the Perfection r. be- "a serious qass-
zion ahstas~ .rrcrfect.ora are not f-se~s-
sarHF press1i e-eTyuneFs - rmpaastEs
through contrast tae good thl1sE about
Al zdvfes in regard 20 ne lorna n al
ves.tslrF "a more ~ ICES tommy -rat. IA
sarnuca A. Sc ts Theoretical ae cGsr-
efses bftueea f1egry and grac'4re is ma9a
ur % -Es ulf1reFeea losses t1FreE1 ln-
dreamed ~ channels. TIE t1rrfrf3~7l
zhrat raiser would never ft.rE q ~9Et.
and The theoretical sd-Ef5taf - H-gsTt
alex c.f1arfs5es la SsE To-t cry .
H-tIe fstfer zsea re directs a mfrraaat
BE- q sns1 town
JOAN yEarrs -.aEfr ~ Haaffi-rE- "r-1t-
ssss ard Jz..srese nlass lfs uer-er 1at-
tsaz TIE ca..~ss ore ere sa-e a1rf g
ART faas tsr4 eoes fn rrHf-1-l'ei aE-
weave as f1fsr feT~ersra s1se- Fsira
rsss.lrz rsls gear lf HE~ tfs DHiaa mat
sing o. Ess- 7e@f-ollT better ~ H0rss a.
th- etraw crop Var4a@ sae wraf1sf is
lae.r r-.sf cEsaEfr - sfoa4e-isa. TsZ
CASA sraa.iitas sre ae ix30rtArf teat Eaa-
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