The Anaconda standard. [volume] (Anaconda, Mont.) 1889-1970, 1898-08-15

ard could find so large a field for its
daily editions. On Investigation, how
ever, this eastern agent satisfied him
self respecting the length and breadth
Of the standards splendid field: and 1t
has now become a matter Of current re-
mark In eastern newspaper offices and
advertising agencies that. in truth. the
really has a circulation which many A
w~elI-known. old-time newspaper In
cities like Buffalo or Hartford or De-
troit or Albany would be glad to be able
to match.
The Standards unique claim, till very
recently, was that it's daily circulation
was greater than the total population
Of the city in which 1t is printed. This
office will reluctantly abandon that
claim-if it has to. But 1t must be con-
fessed that. In point Of population. Ana
conda is making the pace mighty hot
just now for the Standards circulation.
Doubtless there are more than fifteen
thousand permanent jewellers In Ana
conda. That is. at this moment. a lead
which the Standard proposes to over
come II merit n good grit can do 1t.
The wal helped some of The newspa-
pers in this country-those Of them
tina are entitled to this little gain Will
undoubtedly hold II. But we are to re-
member how meaningless the loud an
nouncement Of fabulous war circula-
ton on the part of some of this coun-
try's journals is. Some of them ave
been putting out extras" as often as
once an hour, or o~ftener. the twenty
four hours round. The bulk of these
extras was utterly without merit-there
was absolutely no warrant for the
printing OF them. The only purpose they
served was to permit their publishers
to display magnificent totals in big type
as the showing for such or such a days
circulation"
Patrons OF the Standard VIII surely
admit that this newspaper took ad-
mirable care of the wal news. You
might not have guessed it, yet it is a
fact that, from first to last, during the
war. the Standard issued only one extra
edition, and that was as recently as
Tuesday morning of last week. To be
sure, the Standard faithfully kept UP
an alert war bulletin service, supple
menting the press news with a special
service that practically m~onopolized
the time of Mr.. Hosford. in the Stand
ards Washington bureau. With this
service scores of points in Montana
were supplied. 1t cost a pot Of money
but this service was a gratuity to th'
people within the Standards field. TIL
extra edition of last week had merit; !
covered news of highest significance a
the homer from Manila. 1t was re
ceived a couple of hours too late fo'
; the regular edition. The extra sale was
in Butte, for instance, the largest ii
the history OF the Standard.
1t has been the good fortune of tn,
morning press in this country that tn
vital news has arrived at hours which
with lively work in Instances, has suit
ed the regular hours of publication. |
has not been the Standards policy, 70
the five cents a copy there might be /
u IL. to try to float a whole newspaper o
e a bulletin. Touching this matter of cir
: culation, there are patrons who ma
[ find il Of interest 10 take a look at tn
= circulation statement printed this morn
ing on another page. Meanwhile, If TIL
o talk about the testimony of the pres
I room is extended to the WEAKNESS of I'll
reader, the plea may at least be urge
that the like of it doesn't happen
d ,bosa columns very often.