The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1898-02-06
Southern Kansas BusIness Men,

The highest-priced article in good
many stores Is the iii-temper OF a smart
sleck clerk.
So long as the public is inclined 70 dis
count the enthusiasm 81 al advertise
ments. perhaps the proper way 10 reach
credulity Is through moderate claims.
written earnestly.
4 great many people object 20 being
yelled at 10 f. better 20 say We ad-
wise an early selection" than 70 print
come in early, Avoid tho rushi Hurry.
or youl get left"
The general public - highly intelligent
body You can not be too deep for them.
n your language 10 well-selscted- People
who expect 10 buy. do not care 20 be adj
dressed "a u they were children.
There Is some virtue In q salesman tell
ing customer plainly that the thing
asked for b. not On stock. instead - say
ing. a. one clerk did not long ago. We
haven't any butter today. but Wo have
some very ane chewing tobacco
The hes, thing 81 the world h. chssrfsil-
mess And in q store 81 - the anrsf orna-
rpent. t. vIi sell more goods than ise
prices. - all get more work than high
wages. 81 ALL san more custom than al
toe extraordinary offers So she world. How
long would sn ul-tempsrrd street faker
hold his crowd
one = IRE r1Istsssa - afverfiaerr f. =
fear ~ letting thfis zen become lively
ana gosslpy Ths fssr faat come one ~iiE
make f8u - an advert ssm~Dt Or call u
silly le4da malF mes-hzHt 90 print
dreary imitation o. s9me other mans
general advertisement.
Never sympathixa Elfh salesman
sshsa be cfifJcizes a customer. 10 ~ and
re piu follow fhs rules ~ hprusn nature
and take sdsantsKs 70 o. proper
amount o. disgust ~ q Wiifsl customer
may t. an rxht ou tae part % s..ss-
nan. b1t che splrlf should rot - mar
tured Dr. TIE ss.esnsu - his employee.
( Aek Use average merchant 20 address
Z a e., herring ~ az hundred ntrn 81 regard
( - l.s business f-liirs - p9 fs - supsrl-
orlry. ard pc UGg3d wanf 20 isssf 81
hozru 20 pFe.are ths address Bat sums
( merchants Nfs. fafcsFa . Es~H ~ pr. al
ersrs 100 people ara yeeF take aanzst
th-ee falszfes g. prepare fhat s19fess.
ard j. gelzliy reeds 9 l1ah & Co.
D-y Cooea -l.arals~lies hesxz5ns TO-
( rr-rfoE" Ifs rges pcs irnpFssa zay ~ -
+ 80 = great sasnT saFsTflssrnea.t zrffsrs
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+ sas; fhesr aadisree really Is. ard aos g.
F EEL. gees 8. q znf eager fgT detailed l.for-
nAtson.
Care Eso8l9 s. faks1 - taFe figures q
fpse1h c3nsisffs1t- a. saFerrluer says
Prices haFs gsns eoaa usfh rae usrr-
rurT.~ N9S. fae Ear HTsfiax fnaf the-xhf
F e wzs cote D. r. b. tka flan reaSlax
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Gas .Aat uai8 Ran Easa 81 zssftaz
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~. .hs s'HsfT - fsa nssa thr rews lls
q -ant ssaszruiahes fsshsan- tas harm
-ssa SIZE csrae-E ssg aass8t tas zrsisf s
2an csrsa. Nzea pss-s 81 au atssrfisr-
F.e. a&Fs Ns2essgE.lT attractive
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