The Roanoke times. (Roanoke, Va.) 1897-1977, 1898-02-01

The following from "The Inland Printer" the leading
printers journal Of the country
Clown in Roanoke Virginia. there one of the largest
printing establishments in the South one the most
progressive and upodate in the business anywhere The
Stone Printing and Manufacturing Company Mr. Edw L.
Stone the head of the company and the from whom
eanaes the majority Of the advertising ideas writes ne
as follows about his advertising:
Il believe advertising necessary in the conduct
Of printing establishment is the printing press The
Of advertising or the method em,ovcd j. tho Mint +
needs the most considerations
The writer has always believed in of news.
paper advertising, and has carried inches double
op of the column, local reading matter position in
our morning dy Tor the past eight This changed reu
ary every wecl1the advertisement being up our o
Department. in nobby style, stereoypcd and the plate
newspaper We thus display have the use OF
nj the late style type borders, and find that
encourages the systematic changing of the advertisement.
OF course the first thing to have something
Advertising will be beneficial any length of time if the
aisas and representations advertised.
We claim to be the largest and best equipped printing
u the Staewit possibly two cxccpton they may larger
c 1dy no better c9upcd All of machinery
appliances aborsaving We have type and other
cites necessary for quick wor-and friends (d
,ncmies) about them.
1t is, OF course necessary quality printing be
lglt, and our prices right and promises kept.
We nclose little advertising slip letter we send out
aid in escr package deliver
We price newspaper ADVERTISING and
seldom in our slip advertising Our experience that
sees good job Of printing he remembers who did
ask what 1t cost We for example, suppose
programme is gotten for public entertainments and the
programme is commented On all sides will hear
Stone that's nice programme you printed for the Flower
Show When some other entertainment to be given they
remember that printed the other programme
Then we take Of the
We pay especial attention proofreadng-a it
winning card with Schools colleges universities LAWYERS etc
And we tell the people about it.
Our city has population Of about 22OOO-we employ aboa
sNve people, occupy three floors, by feet lighted
and heated fitted with gas light gas and electric
and electric bells dumb speaking tubes to iii
departments Our people have metropolitan printing
their doors
And tell them it,
We recently undertook complete weeks an edition
ability to do friend who had of our quick
work. the shape of law briefs told we said we
would do it, they could being done We had them
begging for time.
And we told the public about it.
We cndeavor not promise than can perform-but
after promise it, leave keep orr
promise We telegraph for paper by express we work
at nghal night, be- put the job presses SIX
necessary.
And then we tell the people about it.
We keep quite lot Of samples of printed work with
circular price list always ready for answering inquiries send
out large calendar first of the year, boc
each month.
We {" let up"
We make it rule all letters courteouy and fully
IF quotation asked thing suggest something
better, perhaps economical, 10 so.
We talk about a competitor. We blow our own
horn, and ird it keeps busy.
Il have tried to your questions hope
satisfactorily.
might add that have charge of the business: am
practical printer; write all the advertisements; keep in touch
with almost every job suggesting the change
there believe in giving force good tools with have
tried and true euenants the head Of the departments