The San Francisco call., 1898-03-27
LATEST NOVELTIES IN SPRING
 GOODS.
Direct Importations of a Most Att tractive Character Shown by
 O'Conuor. Moffatt & Go.

Many there are who are unaware of the magnitude of some of our local re- tail establishments as compared with those of Eastern cities. The people of San Francisco sustain with the firm of O'Connor, Moffatt & Go. the largest dress s-goods department of any city west of Chicago, while the trimming department of this firm is the equal of the largest of any in the country. A visit to their splendidly appointed store revealed a model commercial enterprise teeming with activity and displaying an abundance of rare goods that seemed infinite in variety and tasteful to a degree. The firm has always oc
 cupied an enviable place in the public esteem, supplying as they have always done an uneQualed stock of selected French importations and choice domes- tic products. In anticipation of an early spring the management has with characteristic enterprise and fore thought stocked their shelves with the cuttings of the worlds markets, which will prove a veritable revelation to those who admire the choicest selec- tions of dress goods and their appurte
 nanceS.
 A point to be considered by the ex- ponents of fashion is that this firm are direct importers from the leading Flu ropean manufacturers and make an es- pecial feature of securing in their finer grade of goods not more than two and in the majority of cases only one dress pattern of each style, so that the pur- chaser is assured that the material of her particular costume will be eXciu- siye, To describe the bewildering stock of delicate and artistic patterns dis played in detail would be impossible, Il 4r the following special leaders that this year will command popular approval. Bayadere patterns are woven in all the richest fabrics, whether of silk or wool, and for the season will be a pronounced characteristic of swell costumes. In black goods the very latest French nov city is the shirred chiffon and plaid grenadine that are the acme of the weaver's art. while the ribbon striped estamins, poplin cord and slk-fnished arnures are assured of great popularity. All black goods of the house are impor- tations for the reason that the best dyes are of foreign manufacture. Doubtless the most startling and styl- ish effects in colored goods are those shown in the plaid grenadines of two colors in both plain and crinkled effect, while the two-tone brocaded grenadines are very rich. A newly introduced nov city meeting with popular demand, is the border popline. the borders being in black, color or tucking. Aside from these dress goods may be mentioned French poplin and poplinettes, both in plain and variety of effect. Crepons also and a splendid assortment of French and English tailor suitings are shown in large quantities. The silk de- partment is replete with new and be- wildering patterns, over 300 varieties being shown in this section alone. Con- spicuous is the latest thing, the black mcire and satin pattern with Baya- dere waves; also plaid and check silks of brilliant coloring are very handsome. and will be much worn this season The skirt and waist department is full to overflowing with the latest and choicest productions in these popular goods.
 The firm maintains as a separate de- partment under the management of la dies exclusively the corset, skirt, waists and muslin underwear. Infinite varie- ties are shown in grenadines. organdies. dinnities and all cotton fabrics that are woven in duplication of all the more expensive varieties and stylish effects. Plain goods are to be found in abun- dance, and the accessories that com plete every toilette are temptingly ar- rayed. The firm is the sole agent for