The Wilmington daily Republican. (Wilmington, Del.) 1890-1902, 1898-04-05
Premium Exchange Coupons.

Feeling that description of the novel
plan inauguraied Monday by Mr.. Ed. II.
Brennan Of presenting to each purchaser
ut bis store, 221 Market street a premium
4 exchange coupon representing 10 per cent
/ OF their purchase and redeemable on mer-
chandiss at their face value absolutely
free, might be OF interest to the public an
Z explanation was requested and given u;
\ follows.
INSTEAD Of making use of the so called
ira ling stamps as a medium OF premium
giving to our customers whereby four
fifths Of the money spent by the merchants
never reaches the customers, but goes to
keep in luxury the members of the foreign
corporations, conducting the business we
have preferred TO adopt a plan by which
our customers will derive the full benefit
OF our liberality and every penny of the
expense to Us will mean just that much
advantage 30 them.
As to the bona-1ds character Of our
offer and to demonstrate that what ad-
vantage is gained by our patrons in being
presented with our premium exchange
coupons Is not counter balanced by any
increase In the cost Of the goods purchased
We say to them:
i Inspect our stock satisfy yourself first
that we oiferyou the greatest value OBJ
tatnabls for your money Satisfy your
solf chat wo eau sell you the goods at
prices that are not. cannot, nor will not
. be met by our competitors.
1t Is necessary for such to be tho case to
make our premium giving plan an abso.
lutely free gift.
Now as to the advantage to our custom
ers Of our premium exchange coupons over
the trading stamp schemes in vogue:
First There is no obligation to &C
cumulate them until u large amount Is
secured before redemption.
/ Second-We guarantee to gives
4 pREMlUn OF GREATER VALUE
On purchase of $500, or several pur-
chases made from time TO time, that will
amount to that sum, thatyou can get with
afull book of trading stamps or coupons
representing $4,000 worth of purchases.
Third-Resides giving you premium on
your purchases, worth double any offered
by any other house you are secured against
future Of your coupons being redeemed as
you can exchange Immediately yOurcoupon
II but for l0c representing purchase offs
or retain 1t until you secure others and
redeem them altogether for goods Of great
or value.
Another point and one that is Of vital
importan &c 10 the public is that there is
not a merchant in this city giving trading
stamps. who will give his personal guar.
aDtee to make good to his patrons the fac .
value OF the stamps given by him should
they fail to succeed in having them re-
deemed. With US our premium exchange
coupons will receive at all times the same
recognition as money in exchange for
merchandise with our guarantee backed
up by years Of successful business life,
Still another advantage is that 1t will
not be necessary to ask for the stamps and
failure to do so will not deprovc yoa of
the advantage OF getting them us it ma kes
no difference what the nature of your pur-
chase,you are entitled to the premium: TX
change Coupons whether you buy Cloth
ing nj llinery, Dry Goods, Dress stuffs, Car
pets Furniture, Bedding Stoves, Baby car
riages or Refrigerators
Here's how it works.
We sold on Monday to couple going to
housekeeping u hill Of furniture and car
pets amounting to 1917. ~. They were pre-.
scented with n premium exchange coupon
good for merchandise to the amount of
SSl.75. They had che same redeemed, ST.
lecting u couch ct SO, IL sideboard al $l5
making an unusually attractive gift.
The following is u partial list Of prem
iums from which customers arc privileged
to make their selections. Yon will! note that
we offer greater assortment of useful
and ornamental articles than can be
found in any Of the premium stocks shown.
Fine lace curtains, parlor cabinets,
- decorated diDDer and tea sots. hall stands
beautiful rugs, French plate mirrors lSx4O
damask por ierres, banquet lamps, parl.r
clocks fancy tables pictures, fancy table
covers, fancy rockers, taborcttus, screens,
music cabinets, ladies' desks chctfoniers
costumers, Commodcs, backing cases,
toilet SETS, medicine cabinets hanging
hall racks, carpet sweepers, coach robes,
gas stoves, oil stoves, gasoline stoves,
sterling silver and plated ware. ladies
hats, children's suits, dress patterns,
trunks, chamber suits parlor suits, side
boards, extension tables, porch rockers,
etc.