The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1898-02-04
Southern Kansas Business Men,

A Wichita coal man used the fact that
the grounding saw his shadow as an ar
gument why people should buy coal
r. A. Withers, a photographer at Medi-
cine Lodge, says he makes speciality
of taking pictures of old and nervous peo-
pie.
You can not get the public to join with
YOU if your enthusiasm is not sincere.
And if it is insincere it rather turns the
public against you.
The first principle of advertising is to
offer something. A complimentary write
up of a mans farm will not sell dry
goods for the farmer who also runs that
kind Of a store.
Shakespeare did not know of advertis-
ing. but if he had known he would have
warned advertisers against rant just as
he cautioned the actors not to tear the
ears of the groundlings.
Last week a fire at Pratt wiped out
Frank Harlenske's confectionery shop. w.
T. PeePs bakery and w. F. Barnes meat
market Mr.. Barnes had $500 insurance
and Mr.. Harlenske $780,
There is such a thing as making price
quotations appear formidable 10 the read
er. The way TO relieve them is by lively,
honest Introduction, printed in pleasing
type above the quotations.
The public. in reading advertisements Is
in the same frame of mind as Judge on
the bench. When all claim to be the
best, the public picks out the man whom
il believes to be sincere in his utterances.
Fringe" says Eli Youngheim, cloth
Ter. at Winfield, "is all right in its place,
but not on the bottom of your trousers.
You can brighten up your old suit won
derfully by substituting a pair Of new
trousers for the old ones.
When an advertisement writer finds that
one of his sentences contains over fifteen
words and three or four thoughts, he
should take his pencil and cut the one
| sentence into about three. There is moth
ing attractive in a long sentence and It
confuses readers.
This is from H. G. Waltner Of Kiowa:
HThe outward form, the inner man re-
veais" You earn money by hard and
/ earnest toll Be careful. then, how you
spend it, If you want a suit, We invite
/ you to examine out stock. Looking costs
l you nothing, and may be the means OF
saving you several dollars should you de-
eide 10 buy"
/ There Is always an immense effort
I among all advertisers to be epiErammat tic.
/ The reason some fail at this IS because
/ they do not know that epigrams are born
I OF a condition OF mind which has exhaust
/ lively considered ard completely conquer
+ &c the matter from which an epiEram
4 springs and which describes ia very few
/ words that condition exactly.
/ This ia a good advertisement from
/ George Wells at kiowa- II Is good be-
cause II deals with a subject IN which
I e,-erv body ia his vicinity Is interested.
and because the comparison he draws
makes an lranreeSion. ~ he free homes
bin viii pass whyZ because u Is a.
tscned 20 the Indian appropriation bill
( Why is IL that TIE Flag store holds over
All competitors? Because low prices are
attached 20 our patrons good judgment"
/ O. Campbell. Of the Racket AZ Conway
+ Springs. says q the spiriS Of his advsr-
Z Using: Il do rot aim 10 make a big
( blaze and smoke 20 de ouE and blo~
swav. bet 70 % display ny light that =
may do the ranst good IN cutting SONS
wsnaergre brother out of darkness lnt0
I me cheerful fold q TIRE Packet. 3" Tha
( * written in = personal letter. II S. Sst-
ter thsn- any advertisement ne have
ever read from Mr.. Cazpb@ll's pen de
ought 10 ABORT the eplstolzry style IL his
public advertisements
This Is the manner 81 which Nr Nc
Mains q Pratt Eoes az his readers.
4 when IRE drF gods get fittis solisc
/ On tne outside Whsa the clothing h-eE1cs
10 show a nttfe 'shesf-w0rr- Taea fhs
Isees and fazry g0a1s H1oE ; Ersot o
{ ssssu. When fhe bats a. the sno1s are
no. -srzs. Up with the style WhsE signs
o. Spring sz2eE< and heavy Ezc<-ws4r