Indian chieftain. [volume] (Vinita, Indian Territory [Okla.]) 1882-1902, 1897-10-07
HINTS on ADVERTISING.

eral advertising.
A bad article cannot be sold by
advertising it second time.
The advertising of insurance
would seem to be a good policy.
1t is not luck, but sound bust.
ness sense that makes advertising
pay.
Don't place your ads in a poor
journal and expect prestige and re-
turns.
/ Be careful about where you place
your ads. Get in good company
or in none.
Make your advertising an invest
ment, just like you transact other
business.
Advertising a poor article once
is no sign that people are going to
remember it always.
A wise business man should have
the thought OF advertising in his
head, not his heart.
Be just before you are generous
to yourself or the public, and make
your advertising contract accord
ingly.
Advertising is not all you have
to do to make your business a sue
cess. Other things are equally inn
portant.
If your advertising is not kind
that furnishes information you
might as we'll drop your money in
a river.
You may have faith in adveriis-
ing, but il you do none of it, what
good is there in having faith? You
must advertise.
Variety is the spice of life, :"
particularly so in advertising. Be
unique, original, yet never fail to
be business-like in your advertis-
ing.
Talk to those who know you
least, is a good idea when you ad-
vertise. Don't think everybody
knows your business as well as
you do.
Advertisingphr may become
too old. From long repetition Ger
tain expressions fail to effect US
the mind has become calloused to
their impressions.
Make your advertisement an in
vitation TO the reader to make you
a call. Have polite and accommo-
dating clerks who see they are well
treated and served when they call.
If your ad is in the columns of
paper or magazine that has char
acter, age and influence you can
expect prestige from it. 1t also
adds value TO your goods selling
value.
What the advertiser wants is not
beautiful ads so much as powerful
ads. The most effective salesman
is not he who attracts because of
his fine clothes but he who, by his
personality, good sense and logic
convinces his customer
1.-The value of the newspaper as
an Advertising medium can best be
determined by a look at the books
of the publisher thereof" 1t is
easy enough to fill the columns OF
a newspaper with so called adver-
tising, if the price is made low
enough.
A good newspaper, magazine OF
journal can carry your ad into the
privacy of the home, the office and
the counting room, where it will
find a welcome. No other medium
could do this. Circulars in sealed
envelopes may get in; tramps in
disguise sometimes get in, too; but
both find their way out. and in a
crumpled. crushed condition.
The difference between the ideal
and the actual newspaper, even
the very best of actual newspapers,
is wide enough. Nobody knows
better, nobody knows so well, how
wide 1t is as men who are honestly
in trying to make in the
actual newspaper IS close an APP
proach as they can, with the con-
ditions that surround and confront
them, to the ideal newspaper.
Should man fail in business,
which often happens, the knowl
edge OF painting on china, en-
broidering, or a smattering of mu-
sic vii not help the girls to support
the family. One might as well
yoke a circus dancing horse to the
plow and expect it TO do good work
For this reason every boy and girl
should be taught something prac-
cal-advertising.
We stand today on the threshold
Of an epoch OF business prosperity
which promises to surpass any
other in our history. The extern
sion of trade, the growth of indus
.ries, the expansion of commerce,
he accumulation of wealth and |
he magnitude and magnificence of
invention, discovery and achieve
nent to which it will attain will
equal the most dazzling flights OF |
he imagination or the most daring
predictions of prophecy. This new
hing which we observe is no spo-
'adic movement doomed to pass
nto desuetude and death 1t Is
he nascent life of a verile and |
powerful force which will soon in
use itself into every branch of
business and reach into every nook
md Granny of the land, transform
his doleful people into the happi-
st, the healthiest, the most cheer
al and most active in all the world.
Vow is the time TO advertise.
The True Remedy
W. NJ. Repine, editor Tiskilwa, ILL.,,
Chief" says: I'VE won't keep house
. h.,.t H. ,,....-