The Seattle post-intelligencer. [volume] (Seattle, Wash. Terr. [Wash.]) 1888-1914, 1897-09-09
SEATTLE. THURSDAY, SEPT. ..
ADVERTISING SEATTLE.


The plan adopted by the Chamber OF
Commerce for advertising Seattle as the
best Quitting point for Alaska and the
KIondilte is simple and practicable. The
basis az II is united action on the part OF
all the business men Of the city. They
know now by the very best kind OF ex-
perience that II IL a desirable class Of trade.
and that It IL not confined to the mere out
fitting. The actual outfit for prospector
may not directly Increase the trade OF
mere than a few lines OF business. but the
indirect stimulus to business brings within
the general scope every branch OF trade.
While the grocers. hotels. provision deal
ers. shoemaksrs and clothiers may enjoy
the largest share OF the traffic the conse-
quent activity has sent it's notifications
into every store II the business men OF
Seattle will only realize that this new bust
ness has just made beginning. and that
next year an enormous trade awaits them.
they will not hesitate TO take measures
and TO spend some money Ia order TO con-
centrate 1t az this point. Our merchants
are better equipped by knowledge of the
most other cities TO properly outfit pros
pectors. but those other cities will not fail
TO learn. and they will be prepared next
year TO intercept the trade which would
otherwise come to Seattle. and which will
sim come IL thorough system of adver-
Using il adopted.
The report OF the committee of the
fFt,a..f.r ffatax,.axc.. ahouT. 49,.
have informed themselves as to the policy
being adopted by competitive cities and
their plan Is far-reaehing. One OF their
suggestions IL to supply Photographic
views and illustrated articles to such
periodicals as may agree TO accept them.
The profound interest taken In every part
OF the country In news from the North
west will make newspaper publishers very
willing to accept such service and IL will
be the more welcome II the chamber takes
care that. while the articles are graphic in
description. they are confined strictly to
the truth.
Another excellent suggestion il to issue
On official folder under tho authority of
the committee giving such Alaskan lnfor-
forth Seattle's Importance IN commerce
and general business. This folder might
contain map showing the roate from Sc
attic to pyea and by way OF St Michael
to the klondlke, printed IN such a way as
TO leave room Tor the advertisement of any
firm which was willing TO buy them from
,he committee at cost and distribute them
tie
This would prevent any favoritisn. and y:,
leave 10 the enterprise Of every merchant
al opportunity 10 benefit Seattle. while AZ
the same time he had the chance TO secure
customers Ter himself. All would be-
started on an equal plane. and it would
induce theal to show their competitive en-
terprise by sending ;hem abroad. This
same recommendation applies to the Pro.
posed SLIPS OF information 10 ee inserted
In mail correspondence.
Ihs proposal 60 place on Gle In pub
nc libraries and hotels copica OF seatils's
leading periodicals Is good enc. but Il
would also be a good plan 10 send out
the maps suggested. printed on stir paper
g. tain cardboard. 10 which might be at
might be put up en the walls OF barber
shops. where. above all places. there is |
likely 80 be considerable tax about the |
new gold fieids and ,he means by which !
they are 10 Nc rescacd.
Another excellent suggestion Of the COM |
mlt;ee Is 10 invite Inquiries from intend
Ing prospectoFs and 20 assure them OF |
reliable rep les. The columns OF Eastern /
newspapers show large number Of In
auirIes which arc published bat 20 which |
no answer Is given. Evesy rev spaper % !
any size In the country would haiti vita /
a sense ~ Keller the establishment 81 an |
authoritative agency 60 which such ia |
quiTics could be referred They would |
probably be very glsa 20 exhibit In a !
prominent placc Ia their business oFnc.s /
the announce meat OF tbe Chamber q /
Commerce THAI It Viii upon application /
answer al reasonable questions. as II VIII /
relieve the newspapers from the annoy /
snoe and srouhie q answering tie Ques-
iiens thenascivcs.
while that IS besns done the work VII /
he further advanced BY the insertion o. /
advertisements IA cogngy seat uewspa- 4
rers, Thts Is the hraneh Il the work in
which the chamber win seed ths herest
~ an excsricncct a6FertIsins man II
will hs economy to make arrangements
with seine agency whach is familiar wlsA
terms AMI IRE circulation ~ newspsreTS
20 handle the whole < Tao ADVERTISING
- local nsa can ho secured who un-
derstamds this eusloess /, Viii ~ an sa-
ssnsage. becauso the newspapers wou.a
probably be - generous so th.s city Il.
rset IS shey waula be - sa arent. esss Il Ia
matter II business "a wa.ea Tue ns~.,