The Roanoke times. (Roanoke, Va.) 1897-1977, 1897-11-18

Anyu stonsyo
The follownes from he Inland Printer" the leading
printers journal Of he country:
Clown in Ronoke, Virginia. there of the largest
printing esabshlen in the South and of the most
progressive and utodate in the business anywhere The
Stone Printing an Manufacturing Company. Mr.. Edw L.
Stone the head the company and the from whom
emanates the mrity of the advertising ideas writes ne
as follows aboutis advertising:
Il believe advising be almost necessary the
OF printing cstashmen is the printing press itself The
of avertsi the method employed, the point that
needs the most cofleraion.
The Railways believed in news
paper avcrtsngd has carried inches double
TOP of the coumlext local reading NATTER same position in
morning dayr the past eight years. This changed regu-
ary, every cche advertisement being up job
Department. ny STYLE scrcotyped and the plate
newspaper Wcs attend to display, have the OF
stylfpe, borders, etc, and find that this
encourages the sImaic changing of the advertisement
Of course, first thing have something to advertise
Advertising WILT be beneficial for any length
claims and rcprctaons advertised
We claim c the largest and best equipped printing office
the SatcwIossby two eXccpons they mag be larger,
really buf"i~A All Of machinery is modcrn-our
appliances lab$ ing, We have lots type and
facilities ncccssfor quick worland tell friends (nd
cncmics) aboutfn.
cd, necessary that quality of our printing be
right and our is right. and promises kept
We nclo5tlc advertising slip in each letter
We ncvcftion Il price n newspaper ADVERTISING and
seldom in vertisng Our experience is that when
good oprintirg he remembers rho did H-hc
ask what & We mean, for example, suppose Il handsome
programme is en- out for public entertainment, and the
lslmcntcd upon. On all sides will hear
Stone nat'scc programme you printed for the Flower
Show Whine other entertainment is to be given they
remember thaprined the other programme and o
Thcnw take f the
We pay fial attention to prGofrcnling-and its
winning car4 schools, colleges, universities, lawyers
And we people about H.
city population of about 22OO0--we employ
. sixtyvc pcofcupy three floors by feet lighted
and heated ilvith and electric light, gas and electric
power, and cRbcs, dumb walters and speaking tubes ali
departments lpeolc have Il metropolitan printing Office
their dod
And we about
We rcc nJcrtool complete in weeks an edition
81 copim 1S0payc catalogue. Our doubted
ability to a friend who had of quick
work in the l law briefs, told the if
would do it, tud count it being done. We had them
begging us TO
And We ne public about it.
We cn(lot to promise more than perorm--but,
A after we prot leave unurned 10 keep orr
Y promise WFaph for paper by express; work
at nyht-a may be; put the job presses,
necessary.
And th(ll the people about it.
We kcS lot of samples of printed work. with
circular prcdyays ready for answering inquiries We
out large c&t first Of the year, and calendars blotter
each month.
I'VE ncrp"
I'VE mauc to all letters courteously and fully.
y + ouotaotd thing and suggest something
f better or peipre economical, we do
We ncNl about competitor We blow
horn and frps us busy.
Il have tnswer your questions, and hope have done
so satisfactory
migh4lt have active charge of the business;
practical pt rite all the advertisements; keep in
b, suggesting the change of line