New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1897-03-01

The show was opened at o'clock in the morn
ing and continued in session until o'clock Of each
day The expense account under these conditions
was merely nominal: they only had 10 pay the rent
and the heating.
OBLIGED TO PRESENT HIS CARD.
when a retailer came to the show, he was
Obliged to present his card ard register his name
and If they were in doubt as to his Identity ne
was compelled to make n sworn statement as to
who he was. This supervision was for the purpoS"
of keeping out first. the general public. and mex
(Which was very Important, TO keen on, conll.,
itors who We're lot exhibiting in TINS FURNITURE
Board Of Trade SHOW. 49,,
When YOU came INTO tho show yoq saw " ...i,,
muslin or other Opaque substance and no glitter
inc Greek temple or hic HARMS signs VIZ" seen
Msng Or Of Two Jhe had %h oo in Sarae
principals rarely being present. ana tnTy 1jr
and # they thoueh; he was euGihit nc ~,
preached him with business caro-. niI LIN ,l. nj
had a arivatc view Of th" new idea" ana designs OF
the frrntur. exhibited in the booth. In fact Inc
booths were kcP; so rttGIy p[Ea' bd ' mo- idea 81
what was contained inside This gave inc mari
facturer of arv specially " novelty at least one
wears business on what he had TO sell before II
was copied or initiated 10y his competitors 90, +,
.If We have a trade show. il should be held IN
Norambar If we have public show II should be
held i'm March We have attempted 20 Stradhl" !,
fcnrc or be or both sdes the same time. and
by a compromisn have held the shows In January.
do not think hcr" Is sinGl" inhnulaft"rer WnI
has exhibited. Now. The adyisahility of popular
s@TWn Is apar o Wa,hmgton. Hbday appears 10
mo a good one. but whether il Is big enough or
popular enough 70 keep the enthusiasm OF bcyclng
I'M 10 the buying point Is q question Many peop"
come to "a cycle show merely for the spectacle.
thov see a vast number Of people interested In the
sport and beautiful hisplay Of Wheels i, they
arc attracted TO the sport. and perhaps buy a
wheel because others are doing tie same
CANNOT BOOM ITSELF.
"I do not know n popular sport or any article of
manufacture which will boom itself 1t requires
advertising; it requires talking up; 1t requires en-
thusasm and perhaps a popular show. II you
charge the expense of i up 10 the adyertising &C,
may not see the immediate results but eventually
It will help the cause Of bicycling throughout the
Another very important: matter is this: New
York CITY and Chicago set the fashion for all the
cities is initiated III smaller towns throughout me
country We have especially 20 thank the grea.
mctropolitan journals for tn" tremendous amount
of free advertising they are giving us, ana theSe
press notices as you know are extensively copied
throughout the United States. down 70 the smaller
towns and villages. Therefore | say IL we are 10
have cycle shows separate The trade SHOW IRON
ri is A question whether trade shows are advis-
able; but | do not think thor" Is question about
popular shows ben. advisable for the reason thdt
ms uublic has demanded IL in no uncertain way.
The people are l;eenly Interested In bicycles. and
whatever the public demands som" one viii ma 4
way TO 9upply that demhnd II we IoSe C4l'IS ~
the cycle shows. We shall he IN IN" nands or al
promoters ana al the mercy on p'oii, -"
will charge any price they see III for exhibition
sDaces and other things necessary TO make sue
cessful show. Therefore | say: Separate the trade
show from the popular show. Do not try 10 be on
both sides OF the fence ~ the one ume. Smoot ~
one target only II YOU want to make "A hulIs-eye.
This reminds Of story: There was Il doctor
who was not up In his profession whenever ne
had "A case he did not understand he CAV" a COM
bination riptiOn-something for !cyer. cold,
measles and the mumps which he called his shoi,
gun remedy. Now the cycle shows are conducted
on the shot gun plan. We load for the customer,
the retailer and the jobber; but The charge Is so
scattered that II does not bring down any gShe.'