The record-union., 1897-07-13
EXTEND THE FRUIT MARKET.
MUST BE DONE IF THE GROW
ERS WOULD PROSPER.
One of the Large Shipping Conn
panies is Working With That
End in View.

Owing to the large quantity OF Cali-
fornia fruit grown, the crying ques 'Iol4
is how to dispose Of 1t with some meas
ure of profit to the growers, and now 10
enlarge the market. This must be done,
or the industry which means a good
deal 10 the State-the grower, IaporeI,
transportation companies, etc.-"Ai
languish.
The enlargement of the Eastern mar
ket is the principal means OF dlsposliis
of the vast quantity Of fruit fdlseu ~
this State. as all must admit ana any
effort which leads to this must De ap-
preciated by all who have the inter
ests Of the State at heart. The houS-
try is one of the greatest, IL mol lhe
greatest, in the State to-day
If the Eastern market was enlarge"
and the fruit distributed IN a proper
nanner. all of it could be disposed OF
at remunerative rates TO the grower
The companies handling California
fruit have been doing what they can
IT is presumed to bring it within the
reach of ALL It is TO their interest 10
do so. and hence they are sending the
products of California even to the Lon
don market.
The most novel scheme in this di-
recti0n which has come to notice Is
that of the Porter Bros. Company
which handle such a. vast quantity OF
California fruit. This company, as ap-
pears from a communication publshed
in the "F'ruitman's Guide" Of New YORK,
have issued a circular to 10000 of the
dealers in fruits throughout all the
small towns of the Eastern and Mid
ole States, which, if acted upon, ought
to have the effect Of disposlng ad-
vantageously of a great deal more OF
our fruit at prices which will encouf-
age the growers.
AS this circular is important, 1t IS
given below. and every person con-
cerned in fruit growing in this State
win be interested in it's perusal. Inc
circular reads
TO EASTERN FRUIT DEALERS.
For the purpose Of calling your at
tention to the advantage and profits
there are in selling California fruits,
and TO ask your cooperation in help
ing to bring these goods to the atten-
tion Of your customers, and thereby ere
ate a greater demand for these delicious
products throughout the Eastern ana
Middle States. this letter is written, and
published in the 'Fruitman's Guide,
which is mailed you at our request.
We are sending this issue to 2O,OOO
of the merchants in all the small towns
of the East. and as will be shown fur
Their on in this letter. we propose to
pay You well, if you viii help us carry
out our plans.
California produces not only the hand
somest and best favored fruits in the
world, but the fruit has the additional
advantage of being of good keeping
quality, caused by the even climate and
TO rainfall during the shipping season.
so that dealers and consumers, eSpe-
cially hotels and restaurants, can keep
these fruits in good condition from three
to five days in an ordinary atmosphere,
and many varieties thirty days in cold
storage. where locally produced fruit
will rot down, asa rule, in twenty four
hours
The bulk of California fruits now ar
rive in New York in perfect condition,
for the reason that where ten to thir-
teen DAYS We're previously consumed in
setting the fruit to New York, owing
to a schedule arranged with the dif-
ferent connecting lines of railways by
officers of this company, ably assisted
by 2 prominent fruit grower, cars Will
be delivered in New York seven days
out from Sacramento, thus furnishing
the best and quickest freight facilities
enjoyed by any fruit producers in the
world, and giving California fruit three
TO six days more lasting qualities than
has previously been the case.
To meet the tremendous increase in
consumption. and the large quantities
of California fruit that viii be shipped
to New York in consequence, We desire
all merchants receiving this letter to
place trial orders with the New York
buyers that deal in California fruits,
whose cards appear in the issue OF the
Guide" for such a quantity of fruit
as it may be possible to dispose OF,
and to urge each of their customers
to use California fruits, as we'll as TO
push the sales in other ways
We urge such merchants as follow
this suggestion not to charge excessive
profits above cost, but by low retail
rates. make a greater profit on larger
quantity sold. rather than curtail the
demand by high prices.
In other words, begin a crusade in
every town of the East, to extend the
demands and consumption of California
fruits.
AS an inducement to do this, as well
as to create progressive rivalry in the
trade. we offer to the retail firm estab-
lished in a city of not more than TO-
coo and not less than 5000 inhabitants
which handles the greatest quantity of
California fruit between June 10th and
November 10Th, a present of 500 in
cash.
To the dealer doing business in towns
of less than 5000 and more than 5000,
and selling the largest quantity, SO
I'm cash.
To the dealer selling the largest guam
tity in places of less than 5000 and
more than 5000 inhabitants, $50 in
cash.
To the dealer in towns of less than
1900 inhabitants, selling the largest
quantity, S25 in cash.
The terms governing the contest and
the mode of determining the successful
men. will be mailed on application to
The Fruitmans Guide"
For the benefit of the uniformed
California fruit is packed in three styles