New-York tribune., 1897-07-11
Real Gstatr.

In this series or advertisements have
spoken to the intelligence and reason OF the IN
I vesting public. We have stated the facts con-
nected with this investment in plain and simple
language and have trusted to the good sense OF
that investing public for results. These. II gives
US pleasure TO say, satisfactory In every re-
spect.
In this connection. word about this matter OF
advertising would not be out OF place: IL Is IN
this way secure business. which Is much
cheaper method than that of employing agents
at heavy commissions. which has herefofore been
the custom. Promoters fees, underwriters
charges. bankers commissions. and the expen-
sive solicitation by agents are all we'll known 10
, the public.
Another thing. we only few papers: OF
large circulation, and these never more tnan
once week. BY taking q sufficient space, we
get very much reduced rates. AS 1t Is now
party desiring to invest in this INSTITUTION gives
an hour OF his time and spends ten cents In car
fare and every dollar he puts in Is set TO earn
ing dividends. while II we employed expensive
agents paid heavy bankers commissions or
promoters fees, only part OF the money or the
investor would reach its destination. the re-
mainder being absorbed in the usual fees and
commissions for soliciting business.
Again. people can make their investments by
mall. as our advertisements are so full ard ex-
planatory that but little further information is
required.
Another element of economy, and. we think. Of
wise management, Is in the location OF our gen
eral Offices A business Of such magnitude re-
quires O great deal OF room. IT has heretofore
TO choose offices in the most expensive quarters
Of the city. The idea has been that the hlghest
rentals and the most luxurious surroundings
were required to give dignity to even second
rate financial Institutions: even savings banks
have felt that II is necessary 10 transact the
business Of their depositors In marble palaces
The belief has been that the sumptuous sur
roundings would so impress depositOrs with the
solidity Of the banks that tho people would for-
get the reduction In dividends and the reduced
quotations Of the securities in which the funds OF
the banks have been invested 1t Is the belel
of the management of this institution that fair
dividends or money invested an economical
method of soliciting business. plain but ample
quarters for transacting business. and general
economical method OF conducting all the affairs
of the CORPORATION will have better effect IN tne
long run on the minds Of investors than all the
splendor and luxury that may be gathered 10
cether to dazzle the eye and betray the co,n-
dence of unthinking people. and especially wren
connected with small dividends ana dWhuIhS
values. -, c p.o,.,
The phenomenal success Of the Cass realty
CORPORATION has proved that our Hetnods are
the ones which the people prefer, and these eco,
nOmical methods connected VITA the uhuoupt.u
character Of the single kind OF investments III
which the funds of the public are placed name
lv Manhattan Island rent-bearing real estate.
have made this institution, In hVe years Oie u,
tho most important and successful In the unlted
States. -, ,. 90 ,ho
we sneak In this frank and candid way 10 the
,rvestinp nublic because financial policy per-
,nits us To do So and do not hedge ourselves
ahout with an assumed dignity In order 10 con
ceal from investors knowledge or thelV own al-
fairs. ,..o ,ha,r hools
Investors who desire may leave thelr pooNs