The evening tribune. (Pawtucket, R.I.) 189?-190?, 1897-06-28
"A BOSS ADVERTISER.
HE NEVER MlssEpA CHANCE TO BOOM
GOODS He SOLD.

He wos In tho Firearms Business In Texas
and Msde His Revolvers Talk For Them
selves-His Last '.Cards Written On .
: Stone with His Own Blood.
"To me-" remarked man of more or
less brokerly appearance In manner and
cut OF clothes. "the advertising methods
resorted to by business men al over the
country are astonishing In their intelli-
gence, stupidity, ingenuity and common
placeness. / mean by that that while
some OF them seem to be satisfied with the
money returns Of the Oldest chestnuts In
the newspapers, there are others who are
advertising Columbuses, never satisfied
unless discovering something new IN the
promotion Of the publicity Of the wares
they have to SELL
(which reminds me-" said man who
locke like New England Yankee once
removed, that have been interested In
advertising for many years, and that I
have circumnavigated the United States
several times, advertising various things,
from baking powder to steam engines. In
these trips / have observed some things
quite we'll worth the remembering, but
certainly the most unusual bit Of advor-
tising ever heard Of came under my no.
tice during trip made through north
western Texas.
I'm trip made there some three years
previously had met local character
whom they called Colt Thompson, and
after talk with him at the hotel supper
table, for he boarded at the best hotel In
tho town, found that be had come from
my native town In Massachusetts,, and
that We had known each other a. boys
there, 40 years before, when neither of us
was moro than 10 years old. Though
Thompson was pretty hard Citizen and
had record only few eastern men would
be proud Of, he was good worker, and az
the agent Of an arms manufacturing COM
pany In the east, with q territory COM
prising several counties, no managed to
live well and wear good clothes. OF
course he gambled between times and did
odd jobs Of various kinds, but the profits
In those lines were simply used for spend t.
Ing money. He had shot several men and
was accustomed to remark that he had To
do IL now and then In his business To show
the merits Of the goods he handled, and be
always said that he would rather be horse
whipped than shoot man with any other
gun than that made by his firm, LOYALTY
that added much to his popularity and
was a first class advertisement for his
weapons.
(which reminds me that Thompson was
the most enthusiastic advertiser ever saw.
and he never let an opportunity escape
that he could use for this purpose. saw
him shoot runaway horse one afternoon
on the main street, and when the owner
complained Thompson paid for the ami
NAL and had half column article In all
tho newspapers on his guns a. runa way
preventivea Another time about mid
night he Uncovered fire In store on q
side strest, and, instead Of turning In an
alarm By the usual shouting, he began to
shoot his sun ~ fast 90 he could. The
DolD ooon had che crowd out, and the ps-
pers next day told all about Thompson q
Gun9 - The bsst 1rs alarms In use, On
nnoohsr cocasion he offered the pesscber
vbo wne going 10 preach q sbos mans
1unoeol go 10 help out The snlary fund II
- would ~ that tbe dscsassd had snsal,