The San Francisco call., 1897-12-23
Boom in All Lines of
Trade Reported at
Sacram entO.
Business Men Rejoice Because
Money Is Again in
Circulation.
Christmas Purchases More Extensive
Than They Have Been for
Many Years.
Special Dispatch to The Call.

SACRAMENTO, Dec. %. - Good
times, good cheer, bright prospects,
purses we'll filled, and a clear sky
and a pure atmosphere are a combi-
nation Of conditions which will ever
mark the Christmas season of "'97'' in
Sacramento. Indeed it is a combina-
tion of conditions that few cities of
the world can boast of. The banker,
and butcher, and baker are all doubly
blessed this year, while the farmer and
the mechanic feel that those old days
when they received for their honest
toll a compensation that is commen-
surate, are coming back.
Along all the lines in Sacramento
one finds a feeling of encouragement;
in agricultural, commercial and indus
trial circles old debts are being paid,
new ventures stimulated, and new en-
terprises inaugurated. New homes are
being built, new business firms are
coming to town, old establishments
are enlarging and improving their
properties, rents are going up, and
taxes are going down. There is an
activity everywhere, a hustle, furry,
and hurry in the stores, and a noise
and rattle and bang outside.
Trainloads Of customers are coming
from the adjacent country to buy
Christmas presents, and the sidewalks
are blocked with people, out purchas-
ing their holiday gifts. Taking it all
in all, the scenes around old Sacra-
mento to-day are most comforting,
most assuring, most encouraging. The
dark days of hard times, scarce mo-
ney, poor prices, cheap clothes, and
cheap men, are gone.
O. Ross, of the Charles p. Nathan
Company, in speaking to The Call cor
respondent to-day on this feature of
the present times" said: Last year
we had a great demand for cheap
clothes. A man would come in and
ask for a suit ranging from IS up, and
you would be surprised to know how
many of them there were. This year
the whole condition seems to have
changed The men who asked for So
suits last year, will not look at any,
thing below $50 or $25. You can make
your own deductions from this; 1 am
simply telling you what is, and has
been, our experience"
r. D. Davis of Wasserman, Davis
& Co. spoke on the same lines, and
said: There is one thing l notice
particularly, and that is the excellence
of the goods which are being pur-
chased. People are spending their
money freely and are demanding a
better class of merchandise. In our
years of experience in Sacramento we
have never had any season to compare
to the present one"
John Breuner of Breuner Bros,
when asked how this year compared
with former years, said: 1T has been
for US by far the biggest season
since we have been in business Our
shipping department is simply
clOgged."
E. w Hale of Hale Bros: There
has been a marked improvement in
the sales of this year compared with
those of last year Our country order
department in particular shows a
wonderful advance both in the amount
of the orders and the character of the
goods ordered"
Charles J. Noack. the jeweler, said:
'The patrons of our store are not only
early in their purchases but the class
of goods demanded is of a high grade,
and we notice a most decided change
for the better in every particular Our
season will be the best for years"
T. G.. Genshlea, dealer in cigars, re-
marked: My business has increased
80 per cent during the last few months
of this year, and the outlook for the
future is brighter than it has been for
years"
Said +. NJ. Jones, the bicycle dealer:
1.-THE season of 1898 will be by far the
most prosperous one in my line since
the wheeling craze struck California.
There is a demand for the very best
class of wheels, while last year the
demand was for the cheapest. People
did not seem to have the money to
spare then. They seem to have all
they want now"
Thomas Scott, the plumber, spoke as
follows: There is a most decided i'm
provement in my line of business.
Why, there are between 65 and 100 new
houses in the course of construction
in Sacramento, every one of which
was commenced within the last sixty
days. We are looking forward to the
largest spring trade we ever had
Sacramento is all right"
Major Weinstock of the firm of
Weinstock, Lubin & Co, said: Our
business has been most excellent, the
prospects of future trade are equally
encouraging, and the class of goods
purchased the quantity and the gen.
erous purchases made by. our custom
ers show most decided improvement
over the business of last year"
D. n. Carithers of the firm of D. N
Carithers & Co. spoke as follows: I'VE
have been doing business in Sacra-
mento for short time only. Our
stores have been opened to the public
but four weeks, yet during that short
period our success has been more than
we expected. The holiday trade has
been far beyond our hopes, and the
outlook for a continuance of good busi-
ness is most encouraging. l have no
hesltancy in saying the general bust
ness outlook for this section is simply
splendid, and 1 am looking forward to
1898 as year Of general prosperity"
Gus LavensOn, dealer in footwear
My business has never been better
The prospects are AL"
w. +. Purnell, stationery-"This
years business is much larger than
the last in my line 1 look for a Won
derful revival of business generally in
the spring. | firmly believe that the
wave of prosperity will soon reach us
again"
Beset by Sneak Thieves.