The Roanoke times. (Roanoke, Va.) 1897-1977, 1897-11-30

The following is from The Inland Printer" the leading
printers Journal Of the country:
Down in Roanoke Virginia. there is one of the largest
printing establishments in the South and of the
progressive and up-todae in the business anywhere The
Stone Printing and Manufacturing Company Mr. Edw L.
Stone, the head of the company and the whom
enanaes the majority of the advertising IDEAS writes
rs follows about his advertising:
Il believe advertising almost necessary in the conduct
OF printing establishment is the printing press itself The
knd OF advertising, the method employed is the point
needs the most consideration.
The writer has always believed amount of news
paper advertising and has carried double at the
top of the column, local reading matter position III
our morning daily for the past eight years This changed rc
ar weekthc advertisement being up our lob
department. i'll nobby style, scrcoypcl and the plate the
newspaper We thus attend to display, have the
all the late style type, borders, and find that this
encourages the systematic changing Of the advertisements
or the first thing is have something advertise
Advertising will not be beneficial for amy length time
claims and representations as advertised.
We claim be the largest equipped printing office
III the Stac-w possibly exccpons they mag arqer J
rc no better cqppcd All of machinery is moder-or
appliances aborsvng, We have type and other
'cilc for quick work-and tell (nd
rncmics) about them
1t is Of course that the quality of printing be
right and our prices right. and our promises kept
We nclose little advertising Slip we send out
and III each package deliver.
We never mention price i'll newspaper Advertising
sees good job of printing he remembers ho did Hh
ask what it cost We mean for example, suppose handsome
programme is gotten out for public entertainment and
programme is commented upon. On all sides will
Stone, that's nice programme YOU printed for the Flower
Show When some other entertainment is be given
remember that printed the other programmes and come TO us
Then we take Of the
We pay especial attention poofrcading-and its
winning card with schools, colleges universities lawyers etc
And we tell the people about it,
Our city has population about 220O0wc employ about
sixtyvc people, occupy three floors feet we'll lighted
and heated fitted with and electric light gas
and electric bells dumb and speaking to a
departments. Our people have opoita printing Office q;
their doors.
And we tell them about it.
We recently undertook complete weeks an edition
of 10000 copies Of an 1S0agc catalogue doubted
ability to do A. friend who had of quick
would do it. they could being done We had them
begging rs for time.
And we told the public about it,
We cndoavor promise than can perorn-bu
after promise it, leave keep our
promise. We telegraph for paper by express we work
at ngtl night may be- put the job presses six
accessory.
And then tell the people about it,
We keep quite lot of samples printed work. with
circular price list always ready answering inquiries We send
each month
We let up
We make letters courteously and fully
II quotation is asked thing, suggest something
better, perhaps economical do
We talk about competitor. We our own
horn, and find it keeps busy
L have tried your questions and hope have
$ satisfactorily
Il might add that | have active charge of the BUSINESS am
practical prnter write all the advertisements keep
with almost every job suggesting the change of line
there believe giving my good work with have
tried and eutcnants the head dela tncns who take