The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1897-10-26
Southern Kansas Business Men

| Charles A. Magill. dry goods at King
| man, has for motto: "Underbuy, under
! sell"
Above all. no advertiser should publicly
| deny anything. Affirmation should be the
| rule always.
| Here is all there Is 10 one OF Curtis
! advertisements at Wellington: "A four
hole 10 Dandy in good shape very cheap"
| A good many Of the merchants are pre-
! pairing to give Thanksgiving sales. They
| should be particularly appropriate this
| year.
| When a rival merchant begins TO imi-
| tate your style of advertisements, you can
rest assured that you have struck an ef-
| fective method.
A man in a Kansas town who advertises
ladders, says: "A ladder long enough 10
| reach the roof OF your house is very handy
in case of fire.
This is rather a novel line from the Cur
| It's Mercantile company OF Wellington:
Watch this space for bargains and bring
your money with you"
II you have used the expression We
wish 10 call especial attention" FIVE or
six times, drop Il. II becomes monoto-
nous and drives readers away.
One trouble with some bright minds is
that they think all that is necessary IN
an advertisement is TO attract the eye. The
thing 20 do is 10 attract the brain.
A clerk should make a customer think
that ne has all day 10 spend with him.
II a customer has the slightest intimation
of being neglected. he viii be offended.
Do not IN the advertising space say:
watch this space Rather put some
thing in It every day which VIII make the
command unnecessary and superfiuous.
All the southern Kansas merchants are
going INTO the window exhibition scheme.
The sleight-of-hand man IL Just now ~
the ascen1ency. He 5 IN Newton this
week
]. II. F. Plate OF Hutchinson Is so per-
sistent In his advertisements of the deli
catessen department OF his store that there
Is 10 question but VIA; il pays him. He
IS the only grocer in Kansas Eho makes
sucn a specially IN advertising.
2. Becker & Son. grocs-s o: Newton.
se, this OF. DO you ike good. old-fash-
icued bUckwheat cakes and maple syrup
OF course you do. Where Dc you ze; TIE
best7 To Becker's. q course. jus. south
Of the postoiiice-''
Richardson e. Co. dry goods. % Wei
Hnzron. had a Iot % fur co.lareties AID
feather boss on hard which hey re-e
70 return east last Saturday evening. They
warned their customers tazt they msIt
eorRe in befoTs tazt tine
Ore OF TIE funny jokes Of tae ssysr-
tis.rz world Is coEsaiaed n txo Se~
York p&per@ II Ose paper Beiva Lex
wood writes that one Ie6ic.ae hss J1ft
cured Der: in TIE o,her paper sae writes
and says another medicine has Just cured
her
II ycu GO 70; cash checks. o sis1 notes
ten people Eho ask yoE 20 CO - thai
you CO rot bat 90 3, privately. pon-;
stick s-En Up On ne val prociaim.lE
Il 20 80 gsEl5- Psople azts . read O.
TIE thiags you voz-t Go. TseT Ssnt =
hear % TIE fssnzs yo1 StE @.
TIE Lehman Ez-dEar~ company &C
Newton have tas excellent suEsestsoa.
When j; :. = IL Ice f>s1s pea tcr'-
talnk % heating stoTsz m11a- B1z t5ers's I
a tine FOR than Ia zos1 here ncE. y
xsu - several 1eEreez be-oz afte- t.-Es /
and yoz III taIzk % aeza5x s1Svss-~
= A s1ys- q Wsnael1, greer. af,s- /
ealing IA eek iAs covs. GO Ia sczss-