The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1897-11-03
Southern Kansas Business Men

| One OF the beauties OF big bargain sale
| is that it makes nine out OF ten people buy
! what they have no immediate need for.
p Martin & Co, dry goods. OF Hutchin-
son. assert that never were We buster
! than we have been in the past few days"
Price. Hoge * Co. OF Wellington. are
advertising warm night gowns. The idea
is .3od Most of night garments are cold
as Klond!ke.
y merchant at Newton and a merchant
at Hutchinson each ahis week speak about
| a customer mot wanting to be bull-dozed."
What do they mean?
The reiterated claim that all goods have
advanced but eve are st.H selling az the
same old price is becoming just a little
bit old to be fully effective.
Bretch Brothers OF Newton have this
idea which Is a good one: Keep warm
by eating well. Good groceries is the fuel
We shall sell to keep you warm"
If you open an advertisement in a par
ticularly emphatic statement. you can
render the advertisement stiI stronger By
closing Il with the same phrase.
II is a dangerous thing for a salesman
TO quote TO a customer what some other
man In town thinks is in good taste. Nine
times out OF ten he will offend a customer
by such a remark.
1t is a saIesnan's duty, when he hears
an emphatic customer declare that ne does
not Ike certain piece or goods. 70 drop
the argument. Nothing is 20 be gained
b. further controversy.
A very poor line 10 the ore Follow the
crowd ard come 20 So-and-so's store T.
the first place the line IS very Old. an 80
the second place II - used frequently 81
stores TO which the crowd does not go.
This from Irvan & Brown OF Hutch.n-
son, Is very clever; Just a look. Isdie=.
We are not eeOtlsticsl enough 20 imagine
that We can DO all the business in our Line
In Hutchinson, but We know that II twice
as many come 20 look. We viii sell twice
as many goods
Holiday trade advertisements are al
ready appearing. They make thci- appear
ance earlier each year. Tbs year the vol
uTne Of trade Il likely 10 be uncommonly
large To get through on flns II MI have
10 start early. Oae-hslf he Chris> mas
gifts could be Just az vel bosRat in No /
vem5sr as n Decembsr-betier bought. - I,
far as the cr0wdlng aEd peace % mlnd are I
concerned.
". II. Petite 81 Arkansas C..y. who /
usually does not mention RS rtmpetiiors. I
has fallen into the way n q vsry nss; I
statement; We are making q Warm faF 1
our customers. and quite sgi-rg fof con- 4
petstsrs IN our sals % usu's. Eosnen's
and ch.ldren's fan an5 s!nfsr underwear
a. smaller prices than ze have ever ben
able % make or sane grade o. gods Il
any former sszs0l."
II you must Ese metaphors make them
simple. Here - an example q 800 Intricate
metaphor from Narsasi Fis.d o. Chlcsze:
--eSst years hsTe establishes for gs ar
snyisslr silk reputation es formulation
upoT whlch future years All undoubtedly
erect a. unmztcAzbis esirce sf uzsqfssisS
trade achievements Tszf :sksz sec3r5
reading . be nrsr-sfooc al 70 ore uil.
take tie trouble q read = i've
VII WHITE % E-nrsrta - srls.rx zaTsr-
;sseussnis for TIE merchants q thsf f3wr.
Here Is o1s Re wrote Tor C. ". Sewrnsa
CO ma c<y: --Don'i b 6sosvs some
how. probably o~izg % ,bs N. zsathsr
Of Lac. people ssera - aase c0rcssvsd 80
i3ea tzat ~1afs- as xg-. out % oussnes-
o.. perhaps iAsy save b4sz irnprsxzst -
tie Announcement OF scans fssl sesenEzs-
"a; - e1r<A : ssifi1sg % tie sosfs
snt Ia; cssd SsasasT T. Eh.nx q -
p@s: n tn.s ias8ss.l~- Boz't pa s>zssvs
T. -; zzks prcVaslSr for ysar s.Eter ,
s1efs tiizf 80 Z oOsa-as 1zDszz5 sss En@sf !
10 szps-s. for fhls ols Eazse - eSss =
~ - -sgrs zsssS ss>ss O. f5s ose par
~ E9a>s years - 1870 az gse - -s>si
soi5 Nsafser ayFzrrl- sasi 80 sans
KlS4k CO. a Gssas Esd Is a ~ ssss