The Anaconda standard. [volume] (Anaconda, Mont.) 1889-1970, 1897-12-25
THERE WAS A BIG RUSH
Butte Streets Were Crowded on
the Last Day.
GIVEN OVER TO SHOPPERS
This Years Trade the Best Butte Ever
Had and the Merchants All Declare
That a Standard Advertise
ment Is Good Thing.

Unless Santa Claus gets held up be-
fore morning Butte will be chuck full
of happy homes to-day. The old fell
low was looking as hale and hearty as
ever and was plodding about the streets
last night apparently without any
Thought of the highwaymen who Turk
sometimes ON Butte's dark streets.
There was a bigger rush than usual
for Christmas presents on the last day
and the run continued up to midnight
Some people always wait until the last
moment before buying. But this year
many waited until the last day because
of the unpleasant smoke which filled
Butte during the rest of the week 1t
WAS disagreeable to do shopping when
one could scarcely see across the street
and had to keep coughing and many
waited i'll the hone that it would clear
off. 1t did sure enough. Yesterday
morning was as bright and clear a
day as Butte ever saw. So the streets
and stores were crowded with busy
shoppers all day.
Then there We're many who had done
their Christmas shopping. but thought
of something else to get. some one else
that they knew they ought to remem-
her with a Christmas gift, but had
overlooked at first. They were around
and helped swell the throng of buyers
Butte's streets never presented a more
animated appearance than last night
Ut was difficult matter to thread ones
way through the pushing crowd Nine
henths of the people on the streets had
Hheir arms full of bundles and the de-
livery wagons were still delivering
goods at midnight The merchants
were too busy to talk much last night,
but those who could be seen for a mo-
ment all agreed that this years holiday
trade was the best Butte ever had.
T4ar4F a
was not as good as that of the year
before. But this years business sur
passed anything Butte has had and
Knocked out lat year fully 80 per cent.
although Butte has many more stores
this year than previously vet there
were customers enough for all of them
and all of them got some of the trade.
1T was noticeable that the houses
which advertise most literally catch
the bulk of the holiday trade. People
who don't read advertisements any
other time of the year certainly read
them during the holiday season, when
they are trying to select a suitable gift
for friend. Many dislike to look over
the bewildering arrays of holiday goods
but they will read every line of the
holiday advertisements in the certainty
that something will he suggested there
which will prove just the thing.
II know that my holiday advertise
1ment in the Standard has repaid me
hundred fold" said one of Buttes mer-
chants last night. Il know IL because
there are so many who come in and
ask me for just such articles as | have
mentioned in my advertisement Wo-
men don't mind examining goods so
much. but men find ii very tedious and
diresome. They will read the advertise
ments select a suita BILE present. ask for
il and go away. But for the advertise
ment they would probably not have
come to my store at all. | am a be-
Clever in advertising and / believe adj
vertising pays best during the holi
days, and I shall always hereafter adj
here to the policy of enumerating as
many different articles as possible in
any advertisements. We take the
1rouble IF selecting proper gifts off tile
hands of our customers.
Several Of the merchants mentioned
that there is less shoplifting than usual
this year-fewer women with the ample
capes.