Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1897-06-11
Some Forms Of Advertising.


Every once in a while some plausible
and novel scheme for local advertising
inaugurated by outside parties, is pre-
scented to the business men of our Maine
cities and towns who are argued into
its support and who pay big money for
having their announcements placed in
such programmes, circulars, souvenir
books and other forms of advertising as
the companies or parties engaged in
pushing the scheme decide upon.
What may be called these Outside"
plans of advertising may be classed in
two or three divisions. First comes
along a man who proposes to get up
big sheet, poster or frame containing
business cards of leading business men
of the place, which he proposes to
place in hotels, station waiting rooms.
the postoffice and other places Such
advertising benefits nobody, and the
money put into such scheme is
thrown away, because such business
cards, If they meet the eye at all, are
only seen by transient people who sell
dom spend a dollar at the stores OF
those who place their business cards
in such frame OF poster. Next Is a
class of benevolent advertising with
which the business men Of all cities
and towns are acquainted. This en-
braces the programme of the church
entertainment, the high school gradu-
ating class programme, the charity
concert programme and the circular or
announcement of an insurance COM
pany, public installation of some order,
cattle show or town report. For TINS
~, az oil eli "
it Is in the nature of contributing to
local enterprise. and what the adver-
Users give to such advertising they
give NOT because their card or an
nouncement will meet a class of pur-
chasers. but because they are willing to
to give what they do pay for the adj
yertisement. TO their own church So
ciety, or because they have girl who
is to sing or boy who is to graduate.
Such advertising is not business, IL is
benevoence. The other class is more
pretentious, but is closely confined to
real business lines. Some hustling adj
vertising agent who makes it his bust
ness or the managers of some local
enterprise got up for the purpose of
booming a big fair, a summer garden,
or similar enterprise, undertakes the
advertising feature as a part of their
plan.
lhey PIop 1I ~ .l,es,, ,,,,e ar circ,lia,.
VEIN pm Pom p 41t p1riot,i,,.s ~ 40 HE
eihoIaClis ~ p -. .,.tain ,,,,rn
event, oul dis - ~; ,,19,i+ ~ ,t5as, M,
per oi PaSes ~. -. ..,1' IA N. same cen
Wisi " plece a.. 90 S,.,..+;sir,,, ,,,,,as
eralig tae Plt.ee - 49, - e,,.e7l ,,sitb
Is qu4tc ~. ,.i,, tsf,c1la lion
tile So a., It, - ~ ,yonac an,nntr
among req ,i,,+7 r,',ftar ,i,7
whom sum ~ tii9 - ,,,,.as 70 u-nrlc.d
cui9le. pul tiie 1 -, $3.50. -, Nh, ,,,,,ier+
Win 80 lliuCh a. a., ~ ~, 49, 80, nd 80
stdhu now - Pia't "a - b,,,f,ts ,,,ts1,
many dpPeais a. NC. t; ~ .tiah =,
70 suppoi' an elise4 l'i 80. - -, .hjs
dement, cue eo"h - ~ -. =, -, :. -,
form, tnal suai6T a. ~ me- ~ -
those VINO hnom ~ ~ -, i,,,,is IL,
forms OF auFeI .iSln5', ,I III 81 b,si
snceetu u CAP ~ !iis 81 s0''' Nee' -
ness IN 'lis uif tCliq q "a ,,,,.. ,,.,i,,
IL mas oeth Iouhu oNet o. -, 10 -
by those VINO auNet tiae, ~ 49, i, ID a.
exact account 81 tle NM ~ - - IN
Nerilslhs anu tleli Ictui ~ iioi - 81
business iiouseS NV NV W Lt.;1n-.' an
Gus lorHs u Piaeln5 NJ 1ti;a 30
nouhcenlthlS pelole ~ P.'tic -
among the most eApelIsiNt INV ui W - 80
factory forms OF ddN uS,ils WLiIei -
can employ. lhtse ,.',lt -
lars. programmes anu poohtS . 10 -