The daily herald. [volume] (Brownsville, Tex.) 1892-1897, 1897-06-03
4 word About The Daily Herald.

cannot afford TO ielp support their
home paper. True, TEE HERALD IS
nof in any sense a great paper, yet it
can safely challenge comparison IN
the amount of reading: matter, both
local and miscellaneous, with any
Of the small daiiies of Southwest
Texas. Indeed, considering the nee
essariiy limited patronage which
an English paper must depend upon
in Brownsville, we do not hesitate
10 assert that THE HERALD furnishes
more reading for the money than
any OF its aforesaid contemporaries.
Even if every English reading fam
ily IN Brownsville should subscribe
for The HERALD, and every hler-
chant insert advertisements in the
paper, the amount earned thereby
would be considerably less than
that of most papers published in any
of the towns of Southwest Texas
outside OF San Antonio.
These remarks are prompted by
the fact that a few of our patrons
have lately eyinced a desire to cut
down expenses by cutting down or
disseminating their patronage of
THE HERALD. The times are hard
we know, but a newspaper cannot
subsist without sufiic support,
and most of orr citizens will agree
with rs that a newspaper is neces-
sity 10 the town, and even hard
times should not cause ore to dis
pense with \ necessity. Owing TO
the current use here of Mexican
coin. the support given THE HERALD
by the greater number of our bust
ness houss is much less than that
enjoyed by any weekly paper in the
state which requires the services Of
only one or two compositors and the
"deyii" II make lis weekly appear
ance. Brownsville insists Upon
having daily paper, bat it
doesn't want to pay as much as
other places pay for their weeklies.
TUE HERALD is by no means an un-
important factor in the daily life OF
Brownsville. Through the daily dis
tribution of wages to employees ii
contributes towards the support OF
more families than any ether single
business Institution in the town. AS
to its services in advertising the re-
sources of this section, It's uneeasihg
efforts 10 benefit the town, the files
of the paper with columns teeming
with articles Of such 8 nature car
testify. T'HE HERALD has alWay done
its best for Brownsville, and, in fact,
for this entire valley of the lower
Rio Grande. Can If be said that orr
citizens have reclprocated-have
they done their best for their home
paper: II the present support OF Tie
paper represents their best then it is
to be feared that the publisher may
be obliged to follow their example
and CIT down expenses. Indeed, If
matters do not mend somew hat. if,
instead of curtailing, our patrons
cannot increase their support Of the
paper, we fear that we may be conf
PEELED ere long TO change The HER
ALL from a daily to q weekly publ
cation. A newspaper cannot be made
better than the support it receives
Its publishers should make over ami
above expenses enough to pay for
batter on his bread aid new suit
Of clOthers once or twice avear. In
other words, if Brownsvi' &c cannot
guarantee sufficient support for a
daily paper which shall guarantee
its owner a respectable living, then
a weekly paper Ishould satisfy the
needs OF the place. We hope, how
ever, that our citizens will think
better of the MATTE: and rally to the
support of ThE DAifT IiKEAnn.
m ERlT is what has given Hoods
sHa SarsapariIla the largest sales IN