The Roanoke times. (Roanoke, Va.) 1897-1977, 1897-10-14


The following from "The Inland Printer" the leading
printers journal of the country:
Down in Roanoke, Virginia there of the largest
printing establishments in the South and Of the most
progressive and uptodate in the business anywhere The
stone Printing and Manufacturing Company. Mr. Edw L.
stone the head of the company and the one from whom
eanate the majority of the advertising IDEAS writes
as follows about his advertising:
believe advertising be necessary conduct
OF printing establishment is the printing press itself The
KIND of advertising, the method employed point
needs the most consideration.
The writer has always believed a
paper Advertising and has carried DOUBLE
top of the column local reading matter same position in
our morning daily for the past eight years This changed reg
Ary every wecthe advertisement being up job
department. in nobby STYLE ereotypcd and the plate
newspaper We thus attend to display, have the
all the late style type borders, and find this
encourages the systematic changing of the advertisement
OF course, the first thing have something advertise
Advertising will be beneficial any length time if the
claims and representations advertised
We claim to be the largest and best equipped printing
III the Statewi possibly exceptions; they arqcr M
are 'ca no better cppd All of machinery
appliances abor-savng, We have lots Of type
facilities necessary for quick wor-,nd our friends land
cncmies) about them
is, of necessary that the quality printing
right and our prices right. and promises kept.
We ncosc little advertising letter we send ont
and in each package deliver.
We never mention price in newspaper advertising,
seldom in slip advertising Our experience man
good job of printing he remembers mho d ahe
ask what it cost We for example, suppose
programme gotten out for public entertainment the
programme commented upon. On all sides hear:
Stone that's nice programme printed for the Flower
Show When other entertainment be given
remember that printed the other programme
Then we take of the rest.
We pay especial attention proofreading-and it's
winning card with schools colleges universities, lawyers
And we tell the people about it,
Our city has population of 22OOOwc employ about
siXtyve people, occupy three floors 60 by lighted
and heated, fitted with and electric light
and electric bells dumb walters and speaking tubes
departments. Our people have metropolitan printing
their doors.
sAnd we tell them about it.
I'VE recently undertook to complete in weeks edition
of 10000 copies of S0age catalogue Our doubted
ability do friend who of our quick
work. in the shape of law Briefs told the if
would do it. they could it being done We them
Il begging for time.
sAnd we told the public about it.
We endeavor not promise than perorm-but
after promise it, leave stone unurned keep
promise We telegraph for to by express work
at nght-a night may be- put the job presses
necessary
And then tell the people about it.
1--WE keep quite lot Of samples of printed work,
Mcircuar price list always ready for answering inquiries
large calendar first of the year, and calendars botes
Beach month.
y 1--WE ncrcr "lct up,
Eve make rule all letters courteousy and fully
f quotation asked thing and suggest something
#bctcr perhaps more economical we do
I'VE talk about" competitor. We blow our own
horn, and find it keeps us busy
Il have tried your questions hope done
10 satisfactorily
might add that have active charge of the business an,
practical prnter all the advertisements; keep in touch
with every job suggesting the change of line and
hcre believe giving my force good tools work with