The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1897-10-12
Southern Kansas Business Men,

The Hutchinson Mercantile company vi
open up a second store this week.
Stump & Butcher have opened up a neV
grocery in Caldwell in a desirable location
A fashion flower in the millinery worl
is the cream-white crushed rose hav.D
| yellow center.
Terra Gotta amazon cloth makes a sty
lisn frock for a girl of 10; trimming o
gray silk and leater.
Many OF the most successful merchant
in southern Kansas today were Commercial
travellers ten years ago.
Irvan & Brown, dry goods. Of Hutchin
son, say: our goods are as We say they
are. or they come back 10 us
Violet is again a modish coror in combin
| alton with green. Green velvet toGueS
have violet ribbon and blossoms.
I A grocer's lire is this: THE prices We
| put on these goods bel!ttle their quality.
| but they are yours If you want them"
A big store says: I'VE want more Gus
| toners, so that we can have greater ca
| pacity to buy cheaper and sell cheaper"
An advertiser says OF certain goods
Bought with Yankee shrewdness" Are
they not liable TO be sold the same way?''
An advertiser says: Honest values
guide trade" The moral to this Is to prin;
them as ON a sign-post in the daily news
papers.
A furniture dealer says: Does II pay
to buy shoddy furniture because. under
the hypnotic spell OF an advertisement, tie
price seems low?
Mrs. Townsend and Miss Mosher OF New
ton, dress-makers. say: Were not infal-
Ible, but We make dresses that TT and
make them in the latest style"
one OF the biggest stores in the country
SAYS the key-nots IN It's advertisements
has been: The same goods for less money
or better goods for the same money
In these days when the word cash" is
so prominent It rather shocks one 20 read
in Mr.. D.ckey's advertisement OF jewelry
a: Newton: Remember. We sci! for cash
or credit"
A novel advertisement can be made In
the epistolary style as follows: We have
increased our stock since We last wrote
you. Come down and let Us look he new
goods over together.
I>5r bo.eros. eqaulet;es and vests the 7
heavier varieties OF laces arr used Large (
velvet hats have on them dainty Orien.a. !
lacss that are exceedingly inexpensive. 4
cream and pale yellow shades being PEE
ferred.
In addressing people stronger eHect
can Dc gained By the use c: the singular
than oy TIE Use q thepiur.l. Fer ~
stance. suppose you s9sress mothers.
say mother rather thar mothers" Say
.'caiii'' rather than Children
1
Newton. vas born IN tie north % Ireland.
when he struck this co21,ry be had 2
cents il cash. re started n business Ets
IA -. Joe. Missouri. re ass beea = 11s.-
aess in Newton foE three years
Here : just as good a. Advertisement
As car Be written. ]. = 81 Il 2. Tosvz
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.ad paint for tas coy season q g.nts-
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