The sun., 1897-07-22
ENGLISH RURAL JOURNALS.
Hewspapers with Very Long Names lntenaea
for Local Circulation.

Ae"ppopeFp Win very Long Names nntenoe0
for Local Circulation.
In some Of tho agricultural districts Of Eng
land there are maintained journals which claim
no more than a limited local circulation and ad-
here strictly to the requirements of their con-
Btituencies. The announcements Of such papers
seem quaint IN the United States. The Leek
Times Of the town Of Leek. England. is q typi-
cal British journal. 1t is published weekly
and claims ito possess the advantage of hav-
ing no opponent within ten miles" Its strict
neutrality in politics, the central situation OF
its office, and the close attention paid to an
nouncements have caused it to achieve q large
and ever-increasing circulation. A rival is the
Leek and Cheadle Post. published every Sstur-
day, price one penny. and forwarded by post
80 as to be on the breakfast tables Of country
subscribers carly on Saturday morning" with
out extra charge. Then there is the Leighton
BuSsdrd Observer and Linsldde Gazette, which
circulates al most exclusively in the following
Hampstead. Ant Hills. Fenny, Great and Little
a rival published every saturday and called & the the
Leiphton Bussdrd Reporter and South Beds
general rule in English Journalism, as such
titles as these show: The LeaHsia0ton, HTa-trick,
1d9se Sg @ %s B. Gs.f TeS hs Is q soS.
and the Lineo'nshire, Boston and Spauiding
eastern
County advertiser, this last rural paper with
offices in the town OF Spaulding, established
more than half a century. In striking contrast
TO the long names of newspapers published in
England in the rnral districts, is the title OF
journal published every saturday in the region
made familiar to all readers OF Hall Gaines
The Manxman." 1t is the Mdnr Sun, estab-
ished in 1921, and its business announcements
is as follows:
The longest established and most respectable As
wei extensively circulated newspaper IN the Isis
OF Man. Its circulation comprises all the insul Ar
authorities, clergy, and almost every respectable
in the counties on the opposite sides OF the channel
and among ,nXmen in all parts OF the world The
Man- sun was enlarged on the 2lst OF July 1887 by
onethird Its former size and again in July 1885, and
July. ISIS. by light additional columns each occa
sion the OF advertisers. on the Isl or
thus increasing Its value an advertising medium
Eight pages Fifty six columns.
1t may not be unreasonable to conclude from
this announcement that July Is a sort OF red
letter month in the affairs OF the Mdnr Sun.
Some other titles of English rural journals arc
worth reproducing: The Market Rdsen Mail
and Lincolnshire .idrertiser, the AarpDort
Nsrs and Cockcrmouth Chronicle, the Chr
chester advertiser and Hest .SUSser Reporter
and the Matiock Register OF Visitors and
Efectire 4drcrtisrr, published In the town OF
Cronford, near Derby. and sold at a penny
copy; 1t contains local news, lists of visitors,
general news, together with detective stories,
the household literary extracts, legends and
superstitions and the doings OF the week
local and general" Necessarily OF course
there is only limited space reserved for ad-
vertisements.