The herald., 1897-01-13
COUNTRY LANDS
A New Idea to be Put In
Force
THE CHINO RANCH PROPERTY
Easton, Eldridge & Co. Talk About City
aud Country Valuations and Make
Proposition to Home-Seekers.

Statistics are evidence that during
the War of the Revolution less than
six per cent of the people lived in cities,
but the conditions have gradually been
reversed until the aggregation or peo-
pie in the large cities has been an fmt-
portant factor in reducing wages to a
minimum, and made the chances of ex-
istence in many cases very serious
problem to the large number of people
who necessarily must live from day
to day" and the rural industries on the
other hand have from various causes
had set back from time to time to
help on these conditions and drive peo-
pie into the cities for means of existence
In the present condition of the coun-
try, people are beginning to inquire
where they shall look for means of
livelihood and to what they shall turn
their attention as the best means of
making both ends meet and as it is
undoubtedly true that the cities
cannot possibly prosper unless
the country back of them is in
prosperous condition, the time has
come when the the attention of people
must be turned to that quarter.
The advanced price of cereals through
out the country is a forerunner of activ-
ity in country lands, and it is said that
as the year opens up more attention
will be attracted in that direction than
heretofore.
An important factor. of the problem
in Southern California, however, and
one that has worked, a material hard
ship. has been the price of lands,
which have been in many cases held alto
gether too high to attract investment,
or to guarantee with reasonable indus
try profit to the purchaser
The time for high priced lands has
gone by throughout the entire state,
and a new era must necessarily come.
and the first step in that direction is
putting the lands at prices that will
justify parties taking hold of them at
the present prices of farm products.
Believing this, and with strong de-
sire to induce immigration and the set
tlement of their lands. the parties who
have lately purchased the Chino ranch,
through their managers, Easton,
Eldridge & Co., the we'll
known firm on Broadway, are open
ing up with the new year land cam
paign, as they call it. and have taken
1900 acres of land in the segregated
to alfalfa. the growth of deciduous trees,
olives. and also to sugar beets, and have
prepared a new schedule of prices. to
be offered to the public at once, that will
not only attract attention to lands as
an investment. but will almost guaran-
tee results to the purchasers. The lands
have been regarded, and it is proposed
to place them on the market al from
$50 to $3.50 per acre, and included in
these prices will be the crop rentals for
the year of 1897 which will e7o to the pur-
chaser and be that much toward a pay
ment on the lands as the harvest comes
round, and in some cases where the land
has been seeded by the company itself,
the entire crop will be included. so
that a man with moderate capital and
few working teams can build himself
up there in good shape. pay for his land
and eventually own his home free of
encumbrance in every way, and can
do this from the soil itself.
The fallacy of high prices on lands
has long since been shown, and land
that will not pay for itself in given
series of years is not salea bic in the
present market.
Investment purely with the idea OF
increased value with lands lying idle
will not pay any longer except in Select
ed localities, where the Improvements
are such already or in contemplation as
will materially add to the values, nor
can the agricuturist on high priced
land get results that his energy de-
serves, and therefore to meet one of
these conditions, An important factor in
the problem of results, the new Chino
company are Offering thhir lands at
marketable prices. such as will war;
rant the land-seeker in intelligently
locking into.
1t is their purpose to issue land seek
ers' tickets. enabling possible buyers
to go over the land. and a round trip
rate from Los Angeles to Chino will
cost not exceeding 81 80.