The Wichita daily eagle., 1897-12-09
Southern Kansas Business Men.

Adams & Caldwell, the new clothiers at
Winfield, will open for business tomor-
row.
A furniture store exhibits a fine mirror
with the sign above it: How is your
tie?'
An authority advises beginners in adver-
tsing to start with email space and con-
stantly increase it. That rule will not hold
good.
This is a new line: Nothing more SEN
sible-nothing more useful-noth!ng more
appreciated-nothing more welcome than
silks and dress goods"
There is a disease known as laziness. II
is contagious. II spreads best from an
employer down. Be lazy yourself and your
clerks will be lazy too.
Nothing Is ever done without enthusiasm.
Your goods must look so beautiful TO you
that you sincerely can not see how people
can resist buying them.
A. Z. Dauber & Co., winfield have this:
Look wen to your feet Treat them right,
give them good, warm covering-it will
make you healthier and happier"
The largest and most successful adver-
tisers make their advertisements have the
appearance OF Dc-AS pAOl-6 -6aA u Sfo~N' 49,
vet without wasting IL They take page,
If certain contingent OF your regular
patrons do not read newspapers, take their
names down and when you print an extra
ordinary advertisement mail marked copies
os the paper to them
merchant could not issue . circular
FIAT he could make people pay for. But
when he puts his advertisement in new
paper the people do pay for the chance Of
reading his advertisement
Newspapers are drifting from the per
sonal 20 the impersonal- SO are advertise
ments. The rule is not "to keep your name
prominently before the public." But
keep your goods prominently before the
public"
Take time ard space 70 say something
which people will read. No one Is ever too
busy TO read something which interests
him. II busy at the moment man Or
Woman will lay the article aside IN antic-
ipatiou OF moment OF leisure
There is as much magic about business
as there Ia about astroiogy. woman AK
Cd why a certain fine store 81 sou, ,ae-n
Kansas failed. said: 1T was because Il
was too quiet" II was a quiet store, re-
aned. hizh-cIass. but quiet. and people
Stunned IL
I-pou ths whole TIE practice ,os firing
sta.eTnsuts. supposed 20 b starting. IN
large type al The pubic Il beng ovs--do1s-
Too many merchants write advertisements
with a vague understanding that people
are weak mentally. he IS very poor Gus
toner whom the words repeated over and
oye~ again thus: "Ovsrcosss. OTsrcoSis,
Oyecozts," VII iHpreas-
This l. ne time of year ~ssa the mas
who knows the people. who knows A;iie
Wglie Smith AID Etiis Angelina JOzss Az
Al the small fox Is having = Tremendous
influence with their parents and having
also a tremendous business. The saEs-
nan Who knoss ne personality of tas FER
50, Who Is 10 receive a g3tt- = . s-ss;
a.d In selecting the g-s; itss1
W II. soussrnse-. crvgg1s- of w.1s;4
avs: Christmas presents serve Scrsie
pu-r5Se-fasy are appreciated Sos Only fo-
.scsr us-s1lress and psc1-szry vzlGs. buf
.aer are ztso very perEorsl rsznir -
,s.t soneboSy cares fo- yog. an tanks
| of xcrr cc-sc-r ara pleasure. D1z'f =,
CHRISTMAS cone sns 20 wiiho1t dosrS
sczs-hia< % make lie see-a s~.gSte- AZ
Azpuse- &C ssss< enc
! xs-os5.y ea2s AZ q .s.e asovs sssAl as