The Wichita daily eagle., 1897-12-26
Southern Kansas Business Men.

Many a flower wss born 20 blush unseen
and waste It's fragrance on the desert air,
: but that vas before advertising came IN.
! Every advertiser who rams 10 excess In
} the use OF superlatives should understand
l that the first superIAtive reader meets
with makes him mentally discount the
statement.
The same words a salesman uses TO In
duce a customer to buy ware - gcoa
enough 10 put tn an advertisement and
much better than a statement OF supesis-
I tive boast.ng which spoken orally would
drive customer away.
I Much as he Is d.spised. the street fsksr
has taught America many valuable ies-
son. lie was ihe first "a blow his own. trun1-
pet He forced ms wares. when u eae
trade etiquette TO regard aggressive sdver-
Using or oral boasts az rude aud Eno1si-
ness-like.
Any one may have berries when the
bushes are fun. Only those Who are up
early and out late and struggle ali the
wh,e. can have them when the bushes
carry but few. And a great horde OF
p.ckers who get few while they are plenty
get none when they are scarce.
An advertisement may be wei written 81
far as he use sf words may 20. Il may
matter and SIN be uninteree;ing The
fault IN such an Gvsrt.ssmen, is protA-
bly, a silly use OF supesla,iveA watch gives
the whole a false and fictitious ring.
Win All the boasunE as 70 the effective
ness OF advertising Il has never been claim
ed FOR q that a weak man mentally. that
D. a man % small force. car write effective
advertisements. Fsret IL ;akss brains. and
next a certain physcal Napoieonic cenf-
dencs. 20 construct a strong advertise
mcnL
In this country the people are just -
much master OF trades a. they are master
o. politics Evsry enc who seeks from ira
pubic either q fSyor o. casa. must b
Use servant * ta.s cOfur1mes tYrznnFcsl
monarch 80 easily disD5sssed. ara slHg8-
larry 20 easily pleased lie must be a
joled reasoned ~ifh. hgmured lie 80
not endure angry prossssa. trade rscTlass-
nations or TOO fDisSms naiiery.
Politicians ia America understand fEay
how much distur oaEes ors persistsfsi. %
q8acious zz4istor can maze A nlsa fF~af
KanAas cal 20 TITO any ward in Sss Gotk
C.ty .olsy and. II ne Be gpo- ia.zef s5d
sehemer. car by Simply taking. foTss
place FOR himself IN ioesi pais. Nifh.a
sx snoatAz. Tae caancs b Aalsflea fer as
nlty. simply oy fas u-s - ais -ngis toazus.
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