The Wichita daily eagle., 1897-12-08
Southern Kansas Business Men,

Do not merely state that you have
Christmas presents. Enumerate number
of them.
This is a cunning line: 1--WE shall no;
| boast-you viii do that for US after you
have bought"
I'VE know you boy" says Kansas ad-
vertiser, ''and We have tip on what ne
wants for Christmas"
Now of all times of the year make your
display windows warm. Use touches of red
and light up brilliantly.
In all the large cities of the east the ad-
vertIsements deal exclusively with Christ
mas goods at this time.
Renewal is the soul of advertising. You
can not sell Christmas goods with a
Fourth of July advertisement.
merchant says: 1T will surprise you
to find these goods selling at price that
you have long associated with the unre-
liable
The easiest people TO sell goods are those
who pit of their Christmas purchases un-
til the last hour. With the early buyer
ID takes argument and explanation.
One of the largest advertisers in Chicago
says that in his store 1t is always Thank
you, madam, for the trade you so kindly
give US. It's old-fashioned, but IL brings
Us thousands OF customers yearly"
1t must strike the merchant who spent
his publicity money in painting country
fences and barns, that those signs are
bringing him in mighty little Christmas
trade. An advertisement must Be fresh
At this time OF year advertisements are
an index of Christmas goods. Without
them. shopping life would be Ike hunting
a word in a dictionary that mad been
thrown together without any alphabetical
order.
John Wannamaker realizes the import
ance OF Big Santa Claus He advertises:
The great giant Kriss KingIe, just erect.
ed. the largest ever seen, WITH MS feet on
the FIRST floor and his nose up 70 the fourth
story"
Every woman Is hunting for Christmas
present or presents for some one IL she
is a buyer, and not a "Iooksr,' sas mrs,
glanees over ;he newspaper 10 see What Is
offered. Crafty her. Give caoice articles
publicity.
A Chicago store Is drawing attention 70
itself BY advertising The largest Santa
Claus on earth. He IS over eight fest
tall" This s suggestion 10 southern
Kansas stores. The bigger the Santa Claus
the more ne impresses children.
The injunction: Keep your eye on this
column" Is next to worthless Make the
Injunction unnecessary by making people
keer thsir eyes on IL You can Tot bull
doze or Win the PUBLIC By exclamation
points
Herr ia a stunning Christmas headline:
.'Yu!e-t.rae trade triunp4z- Chr.stnas
chances greater and grsn4sr t5sa ever
Pr.ces precluding the possibility o. coz
petition. Everything Appropriately boxed
for pzsssnisiiOn-Sza;<. Seleci,92s E9<
mads-czfefuAy stoss3 <la ts.~s-ssasses
des,Ted-" r
Tss.s Is fr0rn the End. okisEoIa. wave.
Il; was tae boz3es, ho1r of TIE cssassf
day 8 Enid dry zooGs store nz- seer =
a loEg time. znd Tie busiest place IA a.
the store Vas ths lace department. FozE
xoa,en-soGr fE4a1czly ezge- vonso-
zers waiting The df;a woman 5zd TIE
on.y sziessomAn al ths cad q tAs cozI-
ter and zas loox-az a. lace rsa- i8cs-
thtEz sae must have exa1hEed q dozen
uiocss. Tas fog- women seemed "a .hs
ve.y verge 0. spopsszy. ~BaxS5't yea
se1e.hznx wIlsrr' zzxs1 the fra xonszo.
--C-srfzsa.F.-' zrs<sreS tie ITe1 ssiez-zo-
ma. sEzg,n< out another box .-TAis = 81
/. -srz." YES" Sse Sad . her coDczn-
ior. -tast-s Ike z.Es- ] isxi waited e
KICK zhsi hs pz-e fnr s. Taxi's an
Aoa shs szlzess cat q tss zho7. Not csss
q i.- f88s zsnss Ezztsag sos7t zorz =
say. -; TIE xajsz SWAN szssed. Ss4kiy.
-'wez. ! nsyss.''