The Houston daily post. [volume] (Houston, Tex.) 1886-1903, 1897-02-05
A PLEA FOR ADVERTISING.
Some Practical Suggestions Made
by Mr.. Slosson.
YOUR TOWN SHOULD Be ADVERTISED
That Is what brings lmmigrntion'
Port Arthur Profited ny It-Hous-
ton should De Made Known.

, Colonel W. b. Slosson arrived In Hous
are inspecting Southern Texas, some Of
them for the first time.
What of immigration? said the re-
porter.
About seventy-ive people came in this
morning over the Santa Fe route said
Mr.. Slosson. land the number who will
come on February 10 and March and il
| will depend upon how much advertising is
done from this locality. The railroads arc
constantly handing out folders and the
peculiar advertising of their respective
roads.
| The Port Arthur people have secured
the services of Secretary of State Edwards
OF Kansas to bring people to that lew sea-
port He inaugurated the movement by a
mammoth excursion to Port Arthur two
weeks ago, which included all the retiring
| republican State officers Of Kansas. ana
last Sunday the Kansas City and Kansas
State papers were iull of the noted trip
with interviews with Governor Z. y. Nor
rill and the State officers and other pron-
hent business men to whom had been sold
over $lov,o Of property in the new sea
port.
what wish to emphasize. said Mr.
Siosson. IS this that in one months ad-
Nertlslng well placed, nearly il not quite
one-h alt of the people in at least three
agricultural States have heard of and are
now on the cars. in stores. on the streets
aud hotels. discussing por, Arthur and its
future and on the trains coming South more
than halt propose to visit that place before
returning. Many people have an impress
sion that paying out money for advertising
cities or States is like money poured into
rate, mole, while experience shows that no
expenditure OF money ever made brings as
duick or sure and satisfactory returns as
comes from iudicious advertising
Eighteen hundred and ninety-six adj
vertislnS VIII not answer for 1897 1t must
be continuous to be most effective When
/ talked last week of this excursion to
Houston and Galveston on the ID | was
Hearty always answered Why not 20 to
Iort Arthur; that seems to be The coming
place. OF course those who come to Hous-
Ten and see its stability. the enthusiasm
with which the Business League, the Cot
ton Exchange and enterprising business
men are taking hold of the harhor i'm
provements here. are easily convinced and
satisfied with her sure future but why
not tell 1t to tens of thousands instead of
oniN tens and twenties, as now? In this
rustling busy age TO hide your light under
bushel for three month means you are
dropped from the procession. Some eager
claimant for recognition is recognized and
Won are left That is just what this nine
teenlh century means, and is there rot
The opportunity of a life-t time placed di-
recilv in The hands of the Houston Bust
ness League, now reorganized with Il rec
osnzed leader and effective worker as
secretary to hereafter keep the unpar-
alleiled advantages Of Houston before the |
PEOPLE of the Northwest. for from that To-
calitv we draw easiest, and the best ma
terial also.
Il know from a pleasant experience that |
the great dailies of Texas sent tons of their |
papers with write-ups OF Texas for dis |
trhution in 1891 and 1892; that the rail- |
ROADS carried them free and Houston should |
keep at the great depots of Kansas City |
and Chicago. where thousands every day |
take the cars for the West and South 10 |
hand to those people, eager as they are to |
Know OF the new countries they are 10 visit.
z copy OF such paper "a last SUNDAYS |
houston Post, a copy of which | read in
Kansas on Tuesday and loaned to a neigh
Dor who is today in Houston. surprised at
this great commercial center Of the South
west That would. in my estimation. be
practical advertising and very inexpensive.
also" -