The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1897-10-19
Southern Kansas Business Men

L. K Sitter of Harper says: Tariff or
( no tariff his store is the best place 10
| buy groceries.
| A reference TO a current sensation in an
| advertisement will always attract atten-
| ton TO that advertisement
]. W. Metz of Kiowa calls his readers
attention TO prices that will make them
go right down in their pocket-books and
buy"
From the frequent use dry goods men
make of the expression: Exclusively our
own" there seems 10 be no doubt but that
the idea is beneficial.
J. c. Elvin of Danville, Kansas, Harper
county. advertises as 1.-The only discounter
in this county" How many Of has readers
know what he means?
The eye grows blind to a repetition. II
you run an advertisement for a month
in the same paper. the readers are all
blind 10 that advertisement.
A phrase used by big dry goods man
il: when high class. modish silken tex
tiles can be bought at such prices as
these it's an extraordinary occasion. In
deed"
Q. Campbell. Conway Springs, says:
Hot, dry and dusty. But II will not al
ways be so. Snow. ice and mud are sure
10 come Call and see US and get your
blankets. f1annels and outings.
The line, BE sure and come 10 see u.s.
should not be repeated in every advertise
ment. An invitation can be repeated SO
much that people cease 10 see IL just as
II spoken audihIy they would cease 10
hear il.
Dudley & Myers. OF Conway Springs. get
this of: Among the necessities % he
there is no other one article that Will az
ford the comfort and happiness to a wo-
man equal TO that OF good stylish. up-to-
date dress"
The country has gone crazy on puzzles.
You might as well make use OF Il In your
advertisement. Offer a prize for me first
person sending In The name Of the city
which IS spelt with The letters: tees
NOVLA. Everybody is going into this
sort OF Thing.
". a. Thew. druggist OF Conway
Springs. adyeri!ses In somewhat novel
way By saying: Conditions are favCra-
bic for a severe cold winter. You VII
need protection from the cold high winds.
See that your windows are properly filed
with the best glass ard thus add comfort
10 your home and save fuel
Il Is not Only necessary 70 tel ne PEG
ME what you have IL your windows. but
to apprise them Of what you have on
YOUR shelves. II pays tae p0s;oftce store
70 advertise. not because at people 90 not
come there. FOR every body visits he store.
But no one knows what are OF the Shelves
unless the proprietor tells them.
4 writer in the New YORK Evening Pos:
n speaking q the development OF advsf-
;fs.rx. SAYS. Even as late a. me skies
= column advertisement S<s rarity. aSI
ordinary retailers seldom went 5eyon6 .
quarter OF a column Il otasr words. ths
display advertisement Ne k1o~ y today
j. Only a generation or 50 olt. yet y ina
tire i las rsyolEt!on.zei business SAys
and Sc a nev pace foE every form % sn-
ierpr.se-
Il Is a curious fact thzf tAs mere az
vert.ss-nsuts q nan hss % wife. ne BET
,e- hs writes them TIE best z5Tsrtiss-
ue1.s ara those changed ne ot;s1esi srs
those Z daily pzpsTs- TIE s1-srt.ss1s%-fs
rasch &C unchanged Ire isEsssi are tsozs
/. daily papers. T5s advertisements zal-h
70 unchanged tire IoaEest are th0Ee y
zeskfy papers 5E toEuk Shers iss me-
chants hsFe rsoie week 70 study s-scs-
c.ogs changed
J Z Chs-os.th. t5r-i;u-s a; C0zzsy
s,-irxs. gess a. 81 &C i-g-Siszi = fA.s |
Effective styss. Fer fourteen yszrs Ne
ssrs been .zSortzs % esoyi7ss re geSs.s l
g. RS ;ozu Sai v.cinicT "a. sc a.
ca batter - then r iae wsy % pT.1ss SSd 4
cszLty c. koo-s tERz issy car % away /
.-On ho-ne 30 ne 81 A-d oc-Asc-ssy /
oze VIZ has cot b@sz eoaEsESst- To a. 4
sa-a re Ask "a. pa cczs 4=1 ezs-.Es !