The Roanoke times. (Roanoke, Va.) 1897-1977, 1897-10-29
Philadelphia. June 18th, 1897.

questions
The following from he Inland Printer" the leading
printers journal Of the country:
Down in Roanoke Virginia. there of the largest
printing establishments in the South and of the most
progressive and upodate in the business anywhere The
Stone Printing and Manufacturing Company. Mr. Edw L.
Stone the head Of the company, and the from whom
emanates the majority of the advertising ideas writes me
as follows about his advertising:
advertising almost as necessary in the conduct
OF printing establishment the printing press itself The
kind of advertising the method employed the point that
needs the most consideration
'The writer has always believed in
paper aversn and has carried inches double the
top of the column local reading matter, position
our morning daily for the past eight years This changed reu
ary, every weck-thc advertisement being up Job
department. i'll noby STYLE stercotypcd and the plate
newspaper We thus attend display of
all the late style type borer etc. and method
encourages the systematic changing of the
OF course the first thing to have something
Advertising will not be beneficial for length of time if
claims and representations advertised
We claim to be the largest and best equipped printing
III The Satc-th possibly two exceptions; they be agc bt
are realty no better equipped All Of machinery
appliances alorsaving We have lots of type
cncncs) about them.
1t course necessary that the quality of our printing be
right and prices right and promises kept.
I'VE ncosc little advertising slip
and i'll each package deliver
we never mention advertising,
seldom i'll slip advertising. Our experience that when
good job Of printing he remembers who did The
ask what it cost We for example, suppose
is gotten for public entertainment
programme is commented upon On all sides will hear:
Stone, that's nice you printed for the Flower
Show When other entertainment be given they
remember that printed the programme us
Then take of the
I'VE pay especial attention to proofrealing-and it's
winning card with schools colleges universities LAWYERS etc
And we tell the people about it.
Our population of about 22000wc employ about
sixfvc people, occupy three floors 60 by feet lighted
and heated fitted with gas and electric light gas
power and electric bells dumb walters speaking
departments Our people have metropolitan
their doors.
And tell them about it.
I'VE recently undertook complete an edition
of 10000 copies Of 180age catalogue
ability do friend who had quick
work. in shape of law briefs told the
begging for time.
And told the public about
We endeavor promise than perorm-bu
promise it, leave keep
promise We telegraph for paper by express;
nigta night may be- put the job presses, SIX
necessary
And then tell the people about it.
I'VE keep quite lot of samples of printed work with
circular price list always ready for answering inquiries We
large calendar of the year, and calendars
each month.
I'VE neycr let Up"
it all courteous1y and fully
quotation asked thing and suggest something
better perhaps economical do
I'VE "taIk about" competitor. We blow
horn, and find keeps busy.
tried your questions and hope done
so satisfactorily
might add that have active charge of the business
practical printer write all the advertisements; keep in touch
with almost every job suggesting the change and
thce believe giving good have