The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1897-10-17
Southern Kansas Business Men,

W. S. Silver. wares. al Winfield. 10 sdvsr-
Using Jarlinieres and nowsr-poo.
I; Will pay you 20 feature your sdver-
| tisements Make an advertisement reN3
/ about one thing and only on. thing
4 Big advertiser says this IL he way 10
/ advertise probably: Word ~ well. pa, 1,
I into attractive type. insert u n the best
/ papers.
/; ls said ,hs, the se-oen, Style 10 soins
/ out OF fashion. and that the mos, saceess-
ful stores aye marking goods or 10. or Is
or D. and so on.
4 store motto Is. Come aRain sat
gain again" As matter o, fact. psrs
are 10, profitable. ard while this motto
IS cute. 81 IS practically worthless
NJ Hahn & Co. OF Winfield. dry goods.
say. we suit mostly every ore who
comes 10 cur store. 10 isn't difficult. WITH
TIE right goods .; the rizht prices"
The man VINO keeps a scrap book o, al
ysTtisenens (excspt bis osEl for pgrposs
o; reference. Is wasting tina ADVERTISE
nen;s should come fresh from the brain.
i sometimes pays % tel ;hs tsmerf,s
o. goods as 81 a. their inertia This shcIlc
rot be carried 20 sX;rens. bat IT re-
fleets an honesty which gains y0g pubic
confidence.
A beginner IN advertising. with BAT HIS
money to spend. should coucerigste nls
efforts Hc should no; have too many
advertisements "a different papers. an5 IN
h.. one advertisement ne should pBsa fhs
iains.
Hz.f ne sdv.rtisers TAX about the ben
enis % hsyns bought goods fos cash.
Hal 'asp~o5 u O. not Snow ~5sss that
advanrsSr ONES 81. In other words zalf
me pubic 90 rot kneN sboaS discounts
Wsel a merchant H1sksa a tsn-sxiss
NIB 81 s1ysTussmsnt be Should ssgsy u
closely. note tie csng.r.9a 90 ne 2gbl.o
fa.ad. ne season sud 81 snvironnsnfs.
and repeat ne method 90 fbs advertise
nent On scmsthiag s.ss.
u yog rass sspssl<tiv. sn6 xhly-csi-
o-s3 s.zt.ansni which !s nsTsr;helsss rae.
assume ~ Orcs raj 70 o2@ NJ b..svs 8;
On fsz6s1g %. sn5 tee. tszs "a. tine ne
sincerity and - ss;srn8.n a;ioa % make
them osasvs you IN iss fo.io-.ax i'n.s
Yo4 NosI1 ret write isitsr sn1 .sna
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