Goldsboro weekly argus. [volume] (Goldsboro, N.C.) 1885-1909, 1897-08-05
ROYAL & BORDEN.

NOG OuIy IL oCiNSOO4Oj OOl IL
thousands of cities all over the
country, when anybody says any
thing about furniture, the name
of Royal & Borden comes to the
mind. Their firm name is literally
a household word. In fact no
other business ever established here
has advertised the town as this
firm. Some time ago a gentleman
from Goldsboro, while returning
from Atlanta, met a gentleman
from Tennessee. As soon as our
fellow citizen told the Tennessee
man that his home was in Colds
boro, the T~ennesseean replied:
81 know of your town through
your furniture house of Royal &
Borden"
Today Goldsboro is a recognized
centre for furniture. But it was
not always thus. Twelve years
ago no one had a real furniture
store in the town. A number of
merchants carried side lines of
furniture, but a great big retail
furniture, store to say nothingof a
tremendous Wholesale affair, had
never been dreamed of then.
Large oaks from little acorns
grow. Royal & Borden began
business in a small way-seliing
furniture at retail. Soon their
business began growing; they
studied the business-when to buy,
where to buy, the kind of goods
to buy. The result was their
fame outgrew the limits of the
town and surrounding country,
and the nearby villages began to
patronize the hustllng furniture
fellows: then the larger towns 90
or 80 miles away found out that
it would pay to come to Goldsboro
for furniture. Then, as the days
came and went, the retail business
grew and grew until a vision of &
Wholesale business appeared in the
distance, and soon the aforesaid
vision developed into a substantial
reality, and Royal & Borden said
to the retail dealers Of the country,
"Let as sell you your furniture:
we guarantee low prices, and save
you freight" Now a "dollal
saver is a machine that folks are
looking for. So the merchants
said ,.Tcll what you can do
They did tell them, and they solo
them goods, too, and have beer
selling them ever since, for they
save their customers money.
But not long after the vision
Of selling at wholesale had ma
terializad, the vision Of a furni,
ture factory began floating before
the eyes CT the progressive firm
They talked it TO our citizens
who became interested, and in {
few months the busy wheels o.
the Goldsbore Furniture Factory
were driving tue machinery
which transforms rough lumber
into beautiful furniture to adors
and make comfortable thousand,
Of homes.
A dream had been REALIZED AM
Royal & Borden's statesmen OF
the road began to tell the mer
chants Of many States of tn
beauty and cheapness Of Colds.
boro furniture. orders bega,
coming in and car load after Cd
load began TO go not only to-ou
merchants within North Carroll
mas borders, but merchants il
other States saw at once that il
the new factory they found
place where they could get III
best goods at lower prices thai
they could elsewhere. OF course
the ability to sell cheaper is du
to the experience and wisdom O
the management. Their good
became popular from the start
and have gained popularity ever,
day, until now Royal & Border
ship furniture North, South
East and West.
OThis great business Is manage,
entirely by homefoiks- Il is
large plant and gives employ
mept to a great number Of p3o
pie. Indeed. it is a blessing 10 al
the people, not only to Colds
boro folks. but to tens Of thous
ands scattered over the land, 70
it has enabled them to max
more attractive their Lomes;tbu
causing the people to be NOR
attached TO their homes. And tn
safety Of any goverBment de
ponds upon the love which il
citizens have for their ow
homes.