The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1897-06-05

\ matinee will be given today AMI the
admission will be only cents. The per-
formance will commence a. 2:15. To-
night the best entertainment Of the
week is promised. Lotto Waters will be
the feature Of the program next week.
She VIII undoubtedly prove a drawing
card.
1t Pays Druggist to Give Customers What
They Want.
Nearly every one wao sets out 10 buy
any advertised medicine at the drug
store knows what Il is 10 be met with
the assertion: mo. We haven't that. but
here's something else just as good" Per-
maps the remark is added: I'VE put it
up ourselves" or, Its larger bottle
for the money"
What the druggist says usually sounds
quite reasonable. and as often as not the
purchaser goes out OF the store with a
package OF something different from
what was asked for.
If this only happens once or twice II
doesn't seem to amount to much. but
when dozen people in one day go to
the same store and ask for a bottle OF
Jones Tonic" for example, and are
given something else, and when this re-
suit Is multiplied by a thousand drug
cists in a thousand different towns. the
proprierors of Jones Tonic" naturally
set TO feel pretty mad abou, II.
They argue in this way: Eve spend a
Grea: deal of money advertising IN the
papers to let people know about out
tonic When they go to a drug store
to get 1t, it is our advertising which
sends them. ard it is no more than fair
to US that the druggist sell them what
they ask for"
Some druggists agree with this view.
and some do not. One druggist saws:
Business is business, that's ALL There's
no earthly reason why I shouldn't sell
a preparation put up myself in prefer
ence &c selling one that is advertised in
the papers. know what mine is made
OF. and think II is just as good, if not
'5etter. Why shouldn't say so, and sell
it if CAM"
Many millions of dollars are spent ev-
cry year in the business Of making and
selling proprietary medicines, and in
spite OF frequent skepcca1 sneers, some
OF these remedies are originated and pre-
pared by experienced physicians and
sSillful chemists OF genuine scholarly
attainments. Some druggists who pos
sess comparatively small capital are
inclined to look upon proprietary con-
Germ as II It were big trust or powerful
enemy TO be resisted. but, on the other
hand, an increasing number of drug
gists take The view that widely adyer-
tised proprietary remedy OF real merit
is powerful ally OF the retail drug
gist.
One druggist who was interviewed on
actly wha. they ask for if l have II.
When any one simply asks for a good
tonic' or good cough medicine or any
thing in that general way. If Il is a thing
put up myself, sell them that II I can,
bit II any one asks especially for
jones' sell him Jones' and nothing
else. I know that people don't like to
be switched off on 10 different thing
from what they ask for. They may take
the something else. but they're not salts
fed. and they go somewhere else an
other time, and you lose part OF their
trade. I know this is so. for I've watch |
ed it, know that substituting some
thing else fol what people ask for
doesn't pay the druggist in the long |
run"
This sounds like far play and good |
business sense combined. The druggist |
has a perfectly legal right 10 sell the |,
goods he favors. or which pay him the |
best profit: VET II the advertising OF a |
certain proprietary article is the direct |
means OF sending a customer TO his |
store. II seems only right. morally speak |
ng. for him - sell the article asked for. |
and the customer. by insisting on get |
ting the thing he wants. wC uld az least |
preserve his or her own self-respect |
The almighty public is the much-inter-
,sted third party - this discussion. and |
ought TO be able 20 settle it the right |
way.
Americans are altogether too good-na-
urei about some things. and allow
themselves 10 be imposed upon in many
,etty ways which more suspicious peo-
BE would Indignantly resent. a drug
,ist may be honest and intelligent; ne
nay &c personal acquaintance. but he
: a business man swsyed by the same
rotives which sway other business men.
md cons'dera ton OF his own interests
s usually the sole motive of an attempt |
o diver: a customer from the thing he
SKIS Cor and substitute something else.
I. Instead CT yielding and 50 juslifying
he inference TIA: he really does not
nov What ne wants. every customer
rho has a mind OF MS own would polite
y bu- firmly pe-sis; in getting what he
- OF; IN get. either al one place or
mother. = would soon settle the su5sti-
ution question
Card of Thanks.
TIE Undersigned wish 70 publicly re-
urn their thanks 20 tae kind friends
-h.1 renSa-ai aS=fS.1,1a % IA - - !