The Wichita daily eagle., 1897-09-24
Southern Kansas Business Men

Be natural in your advertisements. Say
thing in written words as you woulC
speak IL TO a customer.
A F. Dauber & Co. Of Winfield. dry
goods. say: There's always room for yoI
and you are always welcome at oul
store"
\ store should never be stuck up. Tht
same courtesy that - given a well-dressed
customer should be given the poorly-dress-
ed one.
Every advertiser is agreed that the ad-
vertisement that fails is the one that tries
to do everything at once. and convinces
nobody of anything in particular.
You can't surprise man 10 his utmos:
more than once in a minute. For that
reason It is not best 10 have too many
| startling announcements In one advertise
! ment.
Tartan effects and br.ght-colored checks
| are also displayed in hosiery, and the
careful observer will note that the up-to-
date girl has already adopted that pretty
I mode.
Remember mat no man reads li:tle. II
| a man reads at all, he reads voluminousiy
| The people who read circular letters and
| booklets are the people who also read
| newspapers.
| Eli Youngheim & Co.. OF Winfield. cloth
! iers. say: I'VE Try TO make a friend OF
/ our customers. Transient trade is all right.
1--WE want that. tool, but steady custom is
the foundation OF business"
one of the greatest mistakes Of old af-
vertisers is the belief that after years OF
advertising. they are too weIl-known 20 ad-
vert,se further People are long time
learning. How soon they forget.
J. s. Mann. clothier a. Winfield. says
IN good. strong way: We guarantee 70
discount any prices offered This sort
OF a statement should he backed up by
faithful fulhllmeni OF il n the store.
II is better to at;rac, and hold the mind
OF one reader than 10 merely attract the
eye of two thousand. There : one way
10 DO this. Have an idea, state IL SIN
ply and keep II single In sa advertisement.
II you expect tremendous business from
one advertisement. think of the farmer
who planted a grain OF corn in the morning
and IN the evening went out ard con- I
planned that be coul5n't pick roasting 4
ears
II a merchant has clerks vho are tricky
IN disposition ne should request them ei.her i
20 cultivate open frsskaazs or rezgn. A
clerk should lst the customer 6icker IL ne
insists. but ne should not descend TO mat
level
Brady Brothers 4 Co. ot Winfield Dry
goods. say: We shall be pleased 70 show
these goods, for Ee are proud of ;hsn. and
you know that vhea We have articles fhz.
win admiration = = pleasure 70 s5ov
tEem-"
SIX pettiooats are p-sit;sr thar ever. s-s
that s saying muca, TIE latest are OF
v.vit-hust pads. finished yl;5 vide
Spanish aourcs on uhich are Sc ,zs @
three thy fr1rs % keep 80 dress skirs
o. Ire Eea-s- vel oEt from ths Feet
Tae Isn Elo AIS Al gsnbE-g n Ehss.
Is TIE fs.iox who plans ogt . ea-upaIzu. {
1oex not q over rs head saE sxpeets 20
zee, scue rssTEs1z II TIE sane way a.
s6vsrtise- should PIN a campaign before
az-d sn5 hElS :. Ost IT the LIE hs has
zd ou;-
/; = a. zgdsc.ogs tssrz % secia-s rat
re pus-- does nos swallow b.-e ssa.s-
1eat thx; we 81 rooss cheaper thsu Z 4,
1.l- oo-ps-..o-s~ y "a ess. - r--eA tAAt ,
.ne-- zEst - .o--s virtue = a. hzt 81 tse ,
ia-se tire Z rus - contss-ei rha: -
1lbl,c ao@s 70, nsllsvs ~ statement xAez ,
: "a Ensaps-ev;s1 - hxur~r
A -zr valves ;A.nE zslch As aas "a. ,
cr He 5oes rot Ta'se t-l-E vs-cA - q
-s-s foY 5o.slnz Wnsn za- s1ys
,ap<E - paws toc az opportunity e -ezt :
'o-- scyEr--ss-s1. az appreciates {; zSsrs !