Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1897-02-27

lE4 IDA aFEBHQ.
.eeEes-e5eeAAeee1
Z ApvERJlSER&' ARENA
I6oHeeoo-o-0ze01O-o-6
He had Travelled tArpasA sahara brsved the
- dangsz Of the Aie.
Defessed entaged Mussuimen and dined On
Knew everything of politics, religion and the
Cou6 BOZ, and fence ana soun r.ce and
pleAse his motherin-lAW-
In short had al accomplishments Of men both
Blu. he eoulenT run . business, for he wouldnt
advertise.
The .'money back" advertising h
growing. It ought to be, . feature nj
every retailers business. Peopla
ought to b told that they can have
their money baek II they want IT." ~
always pays to satisfy customers. Il
fsequsnfly pays to lose o little money
In doing %. a dissatisfied custom
er- can turn more business away
from . store in . week than . merch.
ant can get back In . month through
advertising. A merchant ought 70
look away ahead Of present sales.
He should think more about future
business. The, trade Of people for
the next 20 years 10 far more Inn
portaAt than their present trade. II
: buyer 10 dissatisfied once, il viii
be hard to get any future trade from
him. He will hunt up the store
where they either give perfect salts
faction or money back. The mer-
chant who follows this plan becomes
more careful about what he says and
about the kind Of goods he carries.
He makes NO rash claims. He sim.
ply tells what 10 80. The goods in
his store are exactly like the goods
spoken about in his dvertisements.
It 10 believed the time 10 coming
when it win be absolutely necessary
for business !. man to say 'smoney
back" ii he wants to succeed
-
Don't be . ..position crank" Some
advertisers think 90 much about the
particular spot in the Newspaper in
which their ads are to appear that
they don't seem to have time for
snything else. They seem to believe
that il they can get good positions
for their ads, that is al they need to
think about. OF course, good posi-.
tion 10 good thing. but don't think
too much about it, and don't pay ex-
orbitant prices for it. Make your
ads interesting and trade-pulling
Then they will be seen and read
wherever they are, and they will
bring business. even II they are in
the most obscure and out-of-the.way
position in the whole paper.-Dry
Goods Chronicle.
~ PASS ~
It is astonishing how many bust
ness men can be talked into taking
space in . chart, or frame. or regis
ter, or some other thing that has no
excuse for existence. A schemer
will get more for his worthless card
than . country publisher with . good
circulation would expect for . whole
months insertion. It is people who
have been thus duped who complain
that advertising does not pay.
s
Always beware of the advertising
'-fakir." He is forever stalking
about with some new scheme. Put
your money where you will at least
see an effort made to get you some
trade in return-in your home news
paper.
-as..- ~
Tsggs-You're looking prosperous.
BogRs.
Boggs-Yss, our firm began adver.
tisfng last month and the old man il
80 oyerjoyed at the increase in trade
that he has raised all our salaries.
An advertisements that makes the
reader feel like saying. "That's q
fact; never thought of that before, :"
is . success and doing good work
Maker and Dealer.
~
The man with reputation for
truth gets better results from his sd-
vertising than the other fellow.
-
Cheap advertising, like cheap
ouuCes SuooP AoWy0Ass Cu08P OOCtOke
lis generally dear at any price.
-
You can get money out of ad-
vertising. but you must first put
some in.
| ~
A few terse sentences will be read
aud received better than Q real
crowded space.
Jones-What paper fur nishes the
most points to the public?
Brown paper Of pins, should
say!
Stands A. IL Hooa..
August j. Bogel, the leading
druggist Of Shreveport. La. says:
..Dr. Kings New Discovery is the
only thing that cures my cough. and
| IL in tha hest aaller I have F.