The Roanoke times. (Roanoke, Va.) 1897-1977, 1897-10-15

ST.
sausgrove" of Inland Printer Chicago.
Any questions like ask do SO; might help you.
ne following is from The Inland Printer" the leading
printers journal Of the country:
Down in Roanoke Virginia. there is one of the largest
printing establishments in the South and of the most
progressive and uptodate in the business anywhere The
Stone Printing and Manufacturing Company Mr. Edw. L.
Stone the head of the company, and the from whom
canates the majority Of the advertising ideas
as follows about his advertising:
believe advertising be necessary conduct
of printing establishment the printing press itself
kn OF advertising the method employed is the point that
needs the mostco considerations
The writer has always believed in
paper advertising and has carried double
top OF the column local reading matter, position
our morning daily for the past eight years This changed rcgu
iry, every weehc advertisement being lob
department. in nobly STYLE sereotyped and the plate
newspaper We thus attend display have
all the late style type, bordcrs and find that this
encourages the systematic changing of the advertisements
OF course the first thing have something advertise
Advertising will not be beneficial for any length Of
claims and representations advertised
We claim to be the largest and best equipped printing office
III inc otatewl possibly two exceptions; they be ly bit
rro equipped All of our machinery is modcrnour
appliances abor-savn, We type and other
facilities necessary for quick work-and tell our friends (n1
cneinies) about them
1t is of necessary that the quality printing
right and our prices right, and promises kept.
We nclosc little advertising slip out
and III each package we deliver.
We never mention price in newspaper Advertising
seldom i'll slip advertising Our experience man
good job of printing he remembers oo did the
ask what cost We for example, suppose
programme gotten out for public
programme commented upon. On all sides will
Stone, that's nice you printed for the Flower
Show When some other entertainment be given
remember that printed the other programme
Then take of the
We pay especial attention proofreatling-and its
winning card with schools, colleges universities lawyers
And we tell the people about it.
Our city has population of about employ
sxyhve people, occupy three floors 60 by 100 feet
and heated fitted with gas light gas and electric
departments Our people have metropolitan printing office at
their doors.
And we tell them about it.
We recently undertook complete weeks an edition
ability to do friend who had quick
work. in the shape of law Briefs told customer if we said we
would do it, they could count it being done We had
begging as for time.
And we told the public about it,
We endeavor not promise than perform-but
after promise it, leave to keep orr
promise We telegraph for paper by EXPRESS work
ngtal night be; put the job presses sx
necessary.
And then we tell the people about it.
We keep quite lot of samples of printed work with
circular price list always ready answering inquiries send
large calendar first of the year, and calendars
each month
1--WE ncvcr "lct up"
1--WE make all letters courteousy and fully
If quotation asked thing and suggest something
better, perhaps economical do
I'VE talk about" a competitor. We blow our own
horn and find it keeps busy
Il have tried your questions and hope done
satisfactorily.
might add that have active charge of the business an,
practical printer all the advertisements; keep i'm touch
with almost every job suggesting the change of line here
there believe in giving force good tools to work with