The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1897-08-12

calling attention to and protesting
against the imposition practiced upon
newspapers in that State in the matter
gratultlous advertising.
This IS done in forms too numerous
to mention and TO an extent that i'm
poses an unreasonable and onerous
burden on the newspapers, burden
that not only Immensely reduces their
income but adds largely to their ex-
penses, for which they receive no
equivalent whatever. The Nezvs ana
CoHrler, as an illustration mentions
the case OF one educational institution
which sent a little advertisement,
amounting to So, with gratuitous mat
ter enough to amount to ten times that
If reasonable charge was made for it,
all OF which was expected to be pub
llshed without any compensation what
ever.
Commenting upon the article in the
Nr705 anu Courier the Columbia State,
one of the suffering victims, emphasizes
the protest against the abuses COM
planned of, some of which it groups as
follows:
AN institution or Organization
college, school, library, military COM
pany, anything,-proposes to raise
funds for itself. 1t engages a lecturer,
theatrical troupe, anything. g.-and
the profits Of the performance are to
be divided. The newspapers are load
ed with advance notices, they drum up
the business and bring the crowds
The performers get their money, the
concern fer which the benefit is given
gets its share, the owner of the hall or
| theatre, the musicians, the printer of
the programmes, get half price at
least. But the newspapers whose
space has been used so freely and
| whose aid has made the affair a sue
cess get nothing. We forgot-they
| get thanks, sometimes. Way down
at the end of the resolutions 'the press
is sometimes thanked-in bunch with
no specifications.
IAN entertainment is given for a
| charitable or semi-charitable purpose.
| Those who take part are not profess
| sioEals. They receive nothing for
their work. But they charge money
for the entertainment, and for the
| things needed and used-eXcept news
paper composition and newspaper
| space-they pay for out of the pro-
ceeds, at least cost price. There is no
| thought OF cost price for a newspaper.
| can association exists. 1t has worthy
purposes, but not more worthy than
| the purposes of any good individual
| 1t is conducted for mutual advantage,
with incidental advantage to those who
are not members. 1t literally loads
| the newspaper down with notices of
itself and its work, with announce
meDts Of every entertainment, every
meeting repeated so often that they
alflict the reader-hundreds of columns
| of it in year, worth thousands of
dollars at advertising rates. OF course
| nothing is paid for it-'twere sacrllege
to ask money people trying to be good!
but as an evidence that the papers
are liked for what they have done they
are asked to furnish free copies to the
persons, some of whom might other
| wise subscribe to escape that neces-
| sity.''
| This puts the case well, and is about
| the size of it in North Carolina, too,
where the papers are teartully victim
lied by this too general disposition to
"ride free horse to DEATH 1t is a
habit that has grown with the years,
| until every newspaper publisher, espe-
cially the publishers of daily papers,
have Just cause of complaint and pro-
test. Few of those who practice il
seem to realize how unreasonable it is,
what an imposition it is on the pub
Usher, or that every line he prints
costs him money and that the expenses
of the paper must be met by the in
come of the paper, which is deeply cut
into by the deadhead matter thrust
upon it. Not only that but the inser-
ton of this kind of matter (Which
should 90 in strictly as advertising to
be paid for as other advertising) re.
duces the space for other matter il
which the public and the readers of the
paper are more interested.
Papers in cities north of us, and also
in some of the Southern cities where
newspapers are conducted on strictly
business principles, as other enter
priSes are. do not suffer from thl:
abuse, for there when people hand il
matter in the nature of an advertise
ment. in which the public generally i:
not interested, they expect to pay tol
It and it doesn' t 60 into the paper un
less it is paid for. That's the way i
should be everywhere, and that is th'
view that should be taken Of it by those
who expect so much from the paper:
for nothing, and forget that newspa
pers are business enterprises whlcl
depend upon their receipts from adver
Using and subscription, just as tn
merchant does upon the goods he sells
The merchant is not expected when h
sells dollars worth of goods to throw
in two dollars worth for nothing, an,
neither should the newspaper be eX
pected to do it.-Wilmlngton Star.
1t is always gratifying to receive test
monials for Chamberlain Collie. Choler
and Diarrhoea Remedy, and when til
endorsement is from a physician 1t /
especially so. There is no more salts
factory or effective remedy than Cham
berlain's Colic, Cholera and DiarrhOe
Remedy" writes DR.. K. +. Robey, physi
elan and pharmacist. OF Olney, Mo-, an
as he has used the Remedy in his Owl
family and sold it in his drug store fo
six years he should certainly know. Fo
sale by NJ. Dorsey.
Attention is called to large stock {
| beautiful tinware, which will be sold q