The Roanoke times. (Roanoke, Va.) 1897-1977, 1897-11-17

in Roanoke Virginia, there is one Of the largest
KS establishments in the South and one of the most
I've and up-todate in the business anywhere The
sSalnting and Manufacturing Company Mr. Edw. L.
head of the company and the from whom
LIS the majority of the advertising ideas writes ne
H<ays about his advertising
evc advertising to be almost necessary the conduct
ting establishment is the printing press itself The
)#advcrtising the method employed, is the point that
IA most consideration.
@ writer has always believed in a certain amount of ncw-
vcrsng and has carried two inches double at the
&c column, next to local reading NATTER position il,
ng daily for the past eight years This is changed rcg,,
|Mery weck-thc advertisement being up il our Job
t, IN nobby STYLE scrcotypcd and the plate to the
er We thus attend to display, have the OF
pate style type, borders etc. and find that this method
$R5es the systematic changing of the advertisement.
81 course the first thing is to have something to advertise
ping will not be beneficial for any length Of time if the
I'D representations not advertised.
"a claim to be the largest and best equipped printing Office
te-wh possibly two cxccptions they mag be laycr Jt
W no 6eIr cq"ppcd. All of machinery is mocrn-our
&As ibor-saving, etc We have lots Of type and other
# necessary for quick work-:nd tell friends (and
IR3 about them.
of course necessary that the quality of our printing be
8J our prices right and our promises kept
nclosc little advertising slip in each letter we send out
#S3ch package deliver
# never mention price in newspaper Advertising and
2 our slip advertising Our experience is that when man
Aod job of printing he remembers mho did d-hc does not
s4t 1t cost We mean, for example, suppose handsome
me is gotten out for public entertainments and the
Samc is commented upon On all sides we will hear:
that's nice programme you printed for the Flower
81 When some other entertainment is to be given they
#cr that printed the other programme and come to us
"A take of the
& pay especial attention northumberland its
g card with schools colleges, universities lawyers etc
Dbl we tell the people about it,
BIZ city has population Of about 220OOwc employ about
#c people, occupy three floors, 60 by 100 feet well lighted
tcd, fitted with gas and electric light gas and electric
nd electric bells dumb walters and speaking tubes to al
Gents. Our people have Il metropolitan printing office at
w. doors.
nd we tell them about it.
recently undertook to complete in weeks an edition
no copies of S0pagc catalogue Our customer doubted
@ity do friend who had some of our quick
b the shape of law briefs, told the customer if we said we
flo it. they could it being done We had them
y us for time
3nd we told the public about it.
cndeavor not to promise than perfom-but
}e promise ii, leave stone uturncd keep orr
T. We telegraph for paper to by express; work
-all night, may be- put the job two presses SIX
md then tell the people about it.
keep quite lot of samples Of printed work with
price list always ready for answering inquiries We send
arge calendar first of the year, and calendars on botte
ionth
Ne let up
We make it rule all letters courtcously and fully
rotation is asked thing, and suggest something
or perhaps more cconomica we do So
We never talk about" competitor. We blow our owl,
ind find it keeps us busy.
have tried your questions and hope have done
actorily.
might add that have active charge of the business am
ical printers write all the advertisements; keep in touch
most every job suggesting the change Of line here and
believe in giving my force good tools to work with have
nd true ieutenants the head of the depmt who take
n the good name of the establishment, etc.
believe in paying good wages and exacng good service.
can give you any further information let me know
There lots Of good points in that letter You will