The Columbian. [volume] (Bloomsburg, Pa.) 1866-1910, 1897-10-07
JONAS LONGS SONS
WEEKLY CHATS.
WlLKFs-B BARRE, Pa.
October 9TH. rSo,

commenced in earnest W. wv
know this from the unusual rr., w
Der Of inquiries relative to on.
handsome display of Silks. Mo'
hair and Wooden Fabrics. Will.
he season is budding, we wish 70
;all your attention to the merits q,
our Butterick Patterns. The nsw
Fall Styles are here and ever,
Pattern is warranted absolutol,,
and iaultlessly correct. ANY IN.
ielligent person can follow out III.
Butterick ideas, so simple is fl.
method. Its money in vour
pockets to make your own oar.
nents. Write us ior the Butterict
Catalogue.
Let us demonstrate to you the
beauties of our Silks and Dres,
Goods Stocks. No store in thi,
;ity presents a greater variety
No store shows a better selection
and no store offers you such low
price inducements as we offer
We consider a good bargain for
you is a gain to us, and we sell to
sell again.
In Silks we offer you, this week.
an unusually large assortment Of
beautiful hlgh-class figured Silks
including Plaids, Checks, Roman
Stripes and the newest Fall effects
in every possible style Of design
and colors. This line is usually
retailed at $I.oo and $I.25. The
advantage of extensive buying il
ours, so the price will be 75c.
Velvets are the prevailing style
this season, soft and hattering to
the complexion. They will be
lsed for entire costumes, remodel.
ing, trimming, blouscs, hats and
the many auXiliaries to the
general fashionable outfit. We
offer a rich pile Velvet, purchased
before the Tariff went into effect,
and will sell it while the Quantity
IS here at the unusual price Of
SI.oo.
Black Dress Fabrics retain their
meritcd popularity-nothing so
'erviceable, nothing more appro.
pirate for all occasions. You
want the warranted kind. We
guard against the rusty greys,
pure black can only be found in
the famous Priestly makes. Ask
for sample Of our Solice Novelties
(waterprooD Surah Serge. Heavy
Cheviots, Camel's Hair effects for
skirts, Cravenette, Drap de etc
Henrietta. ETC., etc. Also a
special caracule novelty in slightly
varied figures on cameps hair
ground, imported to sell for $I7s,
We offer these handsome Fabrics
at oSc.
For Tailor made Garments we
are showing, in great variety Of
shades, beautiful line Of plain
weaves. The French Satin
Covert, we now offer, is sold
everywhere in exclusive dress
patterns at $1,000 to $I4oo; our
price will be for any length, the
yard, SI.25.
In Shoes our firm has begun
new innovation; for mems trade
we will offer a world beater to be
known as the Jonas Longs Sons
special $500 shoe, best leather
and the best workmanship the
market produces. The newest
styles from the medium to the
swellest. Mems hand-sewed Welt
Box Calf lace Shoes, three soles,
two of leather with an invisible
cork sole running through to the
heel.
Mems Harvard Calf waterproof
Shoes with three soles.
Mems Waiter, Oakley & Cos
finest Calf Skin Shoes, hand-sewed
with invisible cork sole.
These Shoes are correct sho'-
making. Mems trade, young and
old solicited. We say frankly we
want your trade, and our special
$500 Shoe will win it, We
challenge the State to beat quality
or price.
The new Box Calf lace Shoes
for ladies are the ideal shoe this
season. The latest Bull Dog and
Coin Toe are the nobby features
If we charged double our price
you would be pleased with them
How much more SO will you DC
when we say these handsome
Shoes NAV be bought for P2.45'