The Indianapolis journal., 1897-03-09
A. ]. TREAT & SONS
FIFTY-FIRST sEMI-ANNUAL
Display of Spring and Summer Fab
rics for Mems Wear.

The season is fast appToa;eehiinf When IH all
mantle OF green and bright c0l0red tints,
which go to make up the rich sDlendor of
springs outfit And to be in keeping with
the change of seasons the subject OF sulta-
BILE apparel seems apropos to all lovers of
dress, whether from the business mans
standpoint or the careful follower OF Sood
form and fashion In the realms of society.
The object of each is to be properly dressed
for all occasions, where a knowledge or
whats in vogue is essential Functions
of q formal or informal nature should be
lived up to in the matter of dress, even at
personal sacrifice or inconvenience for
while good breeding shows in ones manner,
good taste in appearance advertises the
fact and gives prestige to mans standing
in every walk of life.
The question now arises to the kind of
practical economist. Cheap suits made to
order is a sign that often catches the eye
of the unwary shopper, but it's a poor in
vestment in the long run, as the clothes
Themselves soon hear witness Not how
cheaply. but how good can a suit of clothes
be made is the question to be considered
by the customer. To that end. be it known
that this house is trying to constantly turn
out finer garments, even at an increase in
the price OF their own manufacture, which
speaks plainly for the quality of the work.
manship and the high standard maintained
in every department. The aim of Mr.. Treat
and his son is 10 bring before the public
the finest grade of woolen in the market
and to control each pattern of the same
exclusively; TO use only the best of Innings
and trimmings and have the garments de-
signed, cut, fitted and finished by the most
competent artisans that can possibly be Sc
cured in the country.
Personal attention TO details of the trade
has brought this firm into conspicuous
prominence, and Mr.. Louis NJ. Gray, who
presideS over the designing and cutting de-
partment, personally examines and crit
lcises every garment before ii goes out of
the house, thus assuring the most eXacting
that everything is as ii should be. This
means good deal, as Mr.. Gray Is fire.
quently confronted with all sorts OF odd
forms and peculiar figures that require the
art of the master hand in order to build
a properly proportioned coat that will hide
the defects of nature. We can't all have
the athletic shoulder and physique so pop
ular now with the youth of to-day, but ii 5
a comforting thought TO feel that there is
an artist who can overcome many of our
physical faults and bring out our good
points at the same time.
Regarding the display of worsted and
cheviot suitingS this season, which is unu-
sually large and varied in assortment, one
would indeed be hard to please who could
beautiful effects of coloring and pattern
would require words and space beyond
measure; in fact a proper realization of
the same must be seen TO be appreciated,
and at the same time get an insight into
the styles that are TO be worn this season,
A radical change has been made by the
firm this year in the departure from their
old custom of sending out announcement
cards previous to the regular opening. The
increased number of their patrons alone
makes the task a laborious one, and the
changes in street names and numbering
would have made it a hazardous undertake
ing at the present time. A cordial invita-
ton, however, is eXte-' ded TO all old friends
and patrons of the house who may have
missed the usual personal announcement.