The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1897-12-22
PUBLIC ADV ERTISING.
Is PAPER READ BEFORE
TIE PRESS ASSOCIA-
TIoN,

= LII . 1SA3a1$9 61A60041
TIoN,
On the Subject by the Editor
of the Manning Times,
who Shows the IDjustice Done
the Press BY the Legislatures.
.Ehe following paper read before
the State Press Association at New
Serry by the Editor Of the Manning
ssnes, shows the injustice done the
fes of the State By the Legislature
Sin reducing the price OF all otdcial
ssdyertissng
President and Members Of the
Sosth Carolina State Press Asso-
ton
sn boncred greatly end above
,eriit IL having been charged with
s duty Of acting before yon the
saF sstive obligations of tnose entrust-
d ith the interest of the individ-
sn, and the public welfare. as af-
ecsed By the publisher of 9 news-
may Be well considered that the
pabE Esher of 3 newspaper, whether 9
semi weekly, or weekly, enters
supon such an enterprise with high
sDufpose 20 subserve the best interests
s5l dc State, the people at large, and
ana community' 9. interest affected by
siss columns. The newspaper falling
sto meet the favor Of the public must
i'm Any newspaper falling to give
iEscTnatiom Of matters affecting the
Sinfereats Of fhe community where t ls
Epnblished should fail. The publish
"a under The conditions ind demands
ppreyaaiirg, must provide for the
patrons of his paper the current news
spf ihe day, selected with care from ex.
sanges secure correspondence and
|onsFibntors, look carefully after 10.
Is of interest, and have well digest
s66 editorials upon subjects interest
m sisr asad educating. The publisher's
20 4 OF doesnot stop with these arda
ss SsSsa duties, but be must. with great
csre look alter Ell advertisements,
fisst each may appear to the best ad.
Ei sani sge, hs can present, and display
ssne "a catch and please the eye Of
ma reader Il IS not the quantity Of
der ia "a advertisement which se-s
scuree best results, hnt rather the care
@ @ 5udg dgment exercised in the style
|snd method
Great strides have been made
sIsi ssi1 the past few years by news
pspef publishers In sending ont
speEs Of such merit as to become.
6ousehold necessities Il is manifest
.3haf assiduous toll. careful thought.
Axsctiae labor. Is the LOT Of the pub
sher and TO Ill Of this add grave
Il possibility ]. greater than that of
a any oihesof the community. that he.
50; 80 publish as 10 uphold and build up
she tone aud character of the people,
81 and sinssill healthy action in oil things
y,,erfairiBg TO the material welfare of
a6e community. This gsimpse at the
nosition of The duties, Che labors Of
s succesful publisher Of news
gpsper, places him with more inf1n
|essce fhsn any other citizen, in closer
ccnsact With the people than any
DOZEN citizens combined. His teach.
7, M is,seen and felt everywhere, and
kis pa;,er becomes . household neces-
sity Il Is through his paper that ln-
|fosnsaion Of publications viii reach
3 largs nnmber Of the people than
;any Other method or medium OF adj
|vert;sing win sfford
This seems 10 have been recog
sniiized over 8 century ago The law
smake1s Of this commonwealth. by
Acs of The General Assembly Of 1871
:provided for the fullest advertisement
which could be secured in the conn-
81 Gistrict, OF Stste in all matters of
pnl,lic interests, or which affected in-
d;ridual rights in property The
fa collector. the sheriff. and asl
officers Of the courts, by mandatory
scts. were required to publish OF ad.
:rersise IN what was then donated
8 razettes. now known as newspa-
|pers, an matters affecting public or
private interests. such as time and
place for payment of taxes. assess
aents. judicial sales, election notices.
scitafions. and ali legal notices The
oarpose Of the Act of 1871 was evi
dent; the law makers OF that day
wisely saw the necessity of advertis
;;ng sought to secure the widest pnb-
Hcisy TO matters of legal notices and
public affairs, consideration being
had for these interests without even
81 expression as to the cost The
Act Of 1871 continued in force until
amended or repealed by the Act Of