The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1897-12-02
Southern Kansas Business Men

Price Hoge & Co, had holiday openin &
Of their Christmas novelties last evening.
Mr. H. NJ Walt, the clothier of Newton,
keeps standing an interesting announce
ment of something he will do on November
2, last.
This is the one season in the year when
It is possible to mingle sentiment and bus
mess in a written advertisement and not
offend against good taste.
Duff & Repp. Arkansas City. announce
rugs, rugs, TO suit every purse" 1t must
have been hard to let the pun alone by re-
fusing TO add land person"
An advertisement should be daily news
letter from the store 1t should tell its
most important news first, just as you
would rec!te news to a friend.
Some one man In your store is more easy
with the English language and more ia
miliaI with it than any other person IN
the store. He is the man TO write your
advertisements.
Every store is as Individual as every hu-
man being. Nothing just like il ever ex-
listed before and nothing just like II viii
ever exist again. For that reason there is
no rule of success.
Edwards & Schumacher, furniture, at
Newton, quote number of articles oppo-
site a bracket and say: Your wife, your
husband, your lover. your sister, your
brother. your cousin, your friend wants"
(the articles enumerated), for a Christ
mas present" The advertisement is novel
and good one.
Mr. McAfanus of Newton heads one OF
his excellent advertisements with: BLOW.
blow, thou winds thou are not so unkind
as mans .ngratitude." AS this is the last
word about ingratitude in the advertise
ment, it is presumed that Mr.. McMsnus
has a brand OF overcoat that viii turn
ingratitude, even.
The coal dealer who says he carries SUI
perior coal should tell why. He should In
simple language describe the wonderful ge-
illogical formation OF coal In the territory.
the variety Of deposits and the qualities or
combustIbility. y CRATE FIRE is much more
interesting 70 a man who has scientific
knowledge OF fire and fuel. than 10 the man
who merely has a vague idea that coal
comes out OF the ground.
He is the odd and exceptional man in
our commercial world VINO does not trade in
the future. The nation. the corporation.
the individual all cash IN their futures. II
may be wrong. But the successful Dsa
goes with the current OF custom The
man who borrows. and betting or the fg-
ture. risks All. very, very frequently out
strips the man VINO never reaches beyond
the present In his resources.
H. G. Wsitner o. KIowa uses local color
this way: The races are ended and the
tU6ges have made Their decisions. Those
races ware rot interesting % some, but
there was another race which interested
all Il vas our race for public esteem and
patronage. We Won easily. The people
we're the judges and tAeir decision II final
The crowd Is headed this way ard 70
earthly power can stay their march"
One Of TIE greatest spsciaI,iss Of an sd-
ysrtisen7SnI y Is power Of making people
believe that you are thoroughly scqgaiut-
ed with your business. The aszn vho han
die, carpets. who takes the time % ex-
pisin what Noq1eltes. Administers sat /
wI;ons are. wherein iasy diEer snd hO~ 1
they are made and what their wearing /
qualities are, soon peTsuzdes a community 4
thai re knows AL sboEt carpets AID iszt /
II IS from hin they Should buy
After nsn has spent years building Cd 1
: business. he IS more careful VIII i 4
thxn win a baby. he All tn 10 experi-
asntS With J. whatever. A r1srEe % %
cation be sooks upon ss certain baEk-Gyt-
cy. A certain amount % aavsr-1s-1g -
regards as necessary. bVi Ne never makes 4
any Eress solu-Ess. ss ne yoanK mar /
dos 7; IL a. that tine os ga carer xa~a \
some younger man E!th Big TeI5-urt.sa
conneaces 20 gain On h-ra
I. does1'i pay 70 be too conservative. even
Wien y0u have AZ establishes bost.es.-
A recently spposz.e5 pcstEszsss- n Ksr-
zs sad . enc CT his patrons. 4 Ess
yoz- rsosher - oSzslaE - visit yca-~ "Oz.
guess &C., answered ,he pafroa- Yes
&c "a sns-sse5 TIE p " sac says 80
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