The San Francisco call., 1897-09-05

the End OF Speaking to all Intents, by PAUL RE-
WE'RE, Goldsmith, near the Head OF DR.. Clarke's
Wharf, Boston.
This quaint advertisement, which appeared
IN the Boston Gazette OF December 10, 176o,
serves TO show that Mr.. Revere was man va
rious and versatile. 1t appears that his busi-
ness was not solely to be a revolutionary hero,
to take exciting midnight rides and warn the
Lexington minutemen, but that in his odd
moments he carried on the more lucrative
trades of goldsmith and dentist. His occupa-
tion as a haudicraftsman in precious metals
has long been known, but the landlord who
said, Listen. my children, and you shall
hear" did not give the wtde-eyad young peo-
pie the interesting details in regard TO PauPs
dental work. In fact, his skill in this regard
might never have been known had he not
conceived the rare value of advertising.
In these eend-of-the-century days no branch o.
business has shown m ore development and
diversification than advertising. The prob
lem how to let the world know what wares
you have to offer it, either in brains, steam
engines, soap. real estate or butter and eggs,
has been burning one ever since Noah sent
Shem, Ham and Japheth out in the world to
shift for themselves Men have always had to
solve the problem in about the same way-by
modestly procIsiming their merits from the
housetops; and the only reason that adver.
tising in these times has assumed such pro-
dgious proportions is that there are millions
more men, they have infinitely more things to
offer and use vastly more words in which to
say So
The successful advertiser has always been
the IN an that adopts methods so startling as
to ca tch the eye of the casual observer And
with all due respect 10 the $10,000-a-year ad-
vertisement writer's of the present age, it
seems that the advertisers of the last century
had q fetching and attractive style that il
would be hard to equal now. Look for in
stance, at this touching and ingenious tribu te
10 Bacchus that appeared in q Baltimore paper
in 1888:
I'm GOOD WINE THERE IS TRUTH"
THE ROSY GOD, ever attentive to the wants
and wishes of his votares here below, has for
their use deposited in the hands of the subscriber
zone of his Oldest tapsters) some of his CHOICEST
GIFTS, the best Produce OF various Vintages
such exhilaratng Beverage as, OF old, cheeied the
Hearts Of Gods and Men. The Publick' s
most obliged and devoted Servant.
THOMAS HEPBURN.
Baltimore. April II, 1888.
Some people say nowadays that they read
the hundred odd pages of advertising in the
magazines before they read the articles, and
The advertising columns of some of the old
colonial periodicals must have possessed equal
interest How would this do for dime
museum?
CURIOUS LIVING ANIMALS
Mr.. GILBERT informs the Public that he has
purchased, at considerable expense a Collection
Of Living Animals, harmless aud playful.
large Batoon, which is allowed to be the most
curious A nimal of its Kind ever seen in merica.
A Porcupine, Bear, Racko0n and Rabbit which
also very great curloslties.
The Collection may be every day Except
Sundays from o'clock in the afternoon until
sunset at the Granary, Head of the Mall, Toston.
Admittance Nine pence for Lid dies and Gentlemen:
and half price for Children.
columbian Centinel, May IL. 1898.
Or with this from the Essex Gazette in 1878,
in The days before there were q thousand hair
restorers on the market to bring back to the
"most important Heads" (as Mr. Lang says
herewith) the curling locks of youth:
WILLIAM LANG,
Wlg-Maker and Hsir- Dresser,
Hereby Informs the Public that he has hired a