The Roanoke times. (Roanoke, Va.) 1897-1977, 1897-12-09

The following is from The Inland Printer" the leading
printers journal of the country:
Down in Roanoke, Virginia. there is Of the largest
printing establishments in the South and the
progressive and up-todae in the business anywhere The
Stone Printing and Manufacturing Company. Mr. Edw L.
Stone the head Of the company and the one whom
cmanates the majority Of the advertising ideas writes ne
as follows about his advertising
believe advertising be necessary conduct
of printing establishment the printing press The
KIND OF advertising, the method employed is the point
needs the consideration.
The writer has always believed in certain
paper advcsing inches across double at the
of the column reading matter same position in
our morning daily for the past eight This changed rcg
E'r every wce-thc advertisement being up Job
department. in nobby STYLE ereotyred and the plate
newspaper We thus attend to our own display have the of
all the late style type, borders, find method
encourages the systematic changing advertisements
'Of the first thing have something to advertise
Advertising will be beneficial any length of time if the
r!Alms and representations advertised.
We claim to be the largest equipped printing office
n the Statc-wh possibly cxcepons they mag arqe
IRE r1y no better quipped All of machinery modcrn-our
APPLIANCES aborsavng, We have lots type other
iclics for quick wor-and our friends (nd
tnvnics) about them.
It IS of course, that the quality of printing
light and our prices right, and promises kept
We incosc little advertising slip send out
and III each package deliver.
We mention price newspaper Advertising and
seldom i'll slip advertising Our experience that
ask what cost We mean for example, suppose handsome
programme gotten for public entertainments and the
programme Is commented On all sides will
Stone, that's nice programme you printed for
SHOW When some other entertainment is be given
remember that printed the programme and come to us
Then take of the
I'VE pay especial attention to proofreading-and its
winning card with schools, colleges universities LAWYERS etc
And we tell the people about it,
Our city has population about 220OOwe employ about
slNtyve people, occupy three floors by feet lighted
and heated fitted with and electric light gas electric
departments Our people have metropolitan printing Office at
their doors.
And we tell them about
We recently undertook complete weeks an edition
of 10000 copies OF an 1S0mgc catalogue doubted
ability do friend who had some of our Quick
would do it, they could being had thcrn
begging for time.
And we told the public about it.
We cnteavor not to promise than perorm-bu
after promise ii, leave keep orr
promise We telegraph for paper by express: work
nghta night be- the Job presses or six if
necessary
And then tell the people about ii.
'We keep quite lot Of samples of printed work with
circular price list always ready for answering inquiries
out large calendar at first of the year. and calendars
each month.
We let up
I'VE make rule all letters cautiously and fully
II quotation is asked thing, and something
better, perhaps economical DO
We Z" talk about competitor. We blow our own
horn, and find it keeps us busy
have tried to answer your questions and hope have
$ satisfactorily.
might add that I have active charge of the business am
practical printer; write all the advertisements; in touch
with almost every job suggesting change of line here and
there believe in giving with