The oasis., 1897-05-29
THE NEWSPAPER MAN

The following article is credited to
 the Albany Journai'
 . Newspaper men are not morbid, or especially dissatisfied with their lot but lt may be said that uinc-tenths of them. outside of the large cities, if they conld begin life over again,
 would avoid printing office as they
 would q pestilence They sec and come in contact with more petty meanncss than anybody else. They arc swindled oftencr, ten to one, than any one else: even those who pray, Oftcntimes prey upon the newspaper man. Appreciation for him, as com pared with what he does in and for d community. is reduced to a vanishing point and accompanies his income to q limit of nothingncss In addition to his capabilities as writer when he possesses it, he must be careful. painstaking and iudicious business man, and yet few ever think of him in that light at all. He is expected to do a thousand things with his paper that. as a business man, he knows would prove fatal, and when he politely declines people want to know what newspaper is for. They never suspect that it has business end, which if neglected, will bring collapse.
 It is positively tiresome to note the way some self styled journalists con tinually bewail the fate that spoiled first class wood choppers or good sec tion hands on some railroad to make of them miserably poor newspaper men. There is no business iE the world in which men of education. snap and judgment can prosper so well on small capital as in the news paper business. Men of that des- cription make it successful despite tho whining depreciation of such articles as the foregoing. It is the lily educated, shiftlcss, no account vagabond, who has dropped into the business because it seems an easy way to make a living, who casts re- ilectioDs upon the journalistic nrofes- sion. Instead Of golng fer business as business proposition they ask bu- siness men to give them advertising ''iust to help the paper along" and for space they charge prices which do not pay the cost of white paper to a reputable newspaper with bona tide circulation. Those are the newspaper men who are continually making the cry about newspapers being so sadly swindled. What they give has no real value, so when the subscriber and ad- vertiser fails to pay he feels he has done no injustice.
 Real newspapers, like TIE OASIS, never have snch troubles First they are gotten up in the best style of the topographic art. When a stranger sees a copy he is attracted by the neat and artistic appearance, and he al- ways wants to read Then he finds in it's columns something worth read ing. To such a paper tue subscrlp- tion list steadily grows, making it's columns serviceable and valuable to the advertiser; and space always con- mands good prices. Formerly adver- tisers quoted to TIE OASIS the prices charged by other papers in tue same field. They do so no longer, and now its large clicntelle of advertisers will ingly pay four times as much for the space they get in TIE OASIS as they would pay any other paper for the same space. They pay it willingly because they know that as q business proposition it pays better.
 No business is ever built up on q charity proposition, or by whining. If newspaper men, generally, would brace up, insist upon the dignity of C.,