The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1897-09-14
Southern Kansas Business Men.

The Hutchinson Mercantile company has
added to its establishment a meat mar
| ket.
H. King, of Hutchinson, a secondhand
| store man, is prospecting and has enlarged
| his store.
D. W. Hill. prominent business man o:
! Larned. has purchased an interest In the
| Hutchinson Mill company.
An advertising merchant should learn
something about the printing business. de
should first of all study types.
Talmage, who runs an installment house
at Wellington. gains attention by printing
| In large letters: Married or Single"
The Gem laundry at Wellington says:
ANY old dime Of not punctured is good
for a shirt and collar al our laundry"
It is sad to be test of a good adver-
tisement to see after writing II Il you
would say the same thing 10 customer
orally.
Silsbee &. Scott, grocers OF Hutchinson.
say: Eggs laid TO order should not be
better than those we sell at y cents 4
DOZEN
II YOU must advertise several things in
one advertisement. have them marked
from one another with border-desiSn or
q rule.
The best way 10 write thing Is 20 write
il as you would tell 1t. Direct language
Is that upon which the best written Ian
gauge is founded.
w H Pottle, dry goods Of Arkansas City.
say: What's the matter az Politics.?
Some OF the crowd are after the bargains
offered in new fancy silks
Snyder. the Wellington soda water man,
says. Colder than glacier and surcharg-
Ell with efervescence." In The Journal the
printer kindly spells it ''glazier."
The Star Clothiers. OF Hutchinson say:
Don't forge: the boys We haven't Our
stock is one OF the brightest recOhectons
OF early youth ever seen n Hutchinson"
The cas-, Is full OF smar;-sleck adyer-
tiser. They are very few in the west. i
IS a good thing 70 Be humorous part OF
the time. but smart-alsckness never pays.
When Irvan & Brown ot Hutchinson who
advertise in the News. get direct recon-
pense from their advertisements they no
ufy the editor OF the News Tbs 3 not
bad idea.
Every shrew5 advertiser. after finding
the subject matter Of an advertisement.
VII form a mental piciure OF how he
wants Il set up and VIII communicate thai
TO the printer
Economy viii win in q big store. but
sting.nsss viii not triumph in a small one.
There Is this difference between stiaginess
and economy-stingines rObs itsel,. econ
ony protects i;sslI
a Brooklyn merchant changes h.s VII
dow every other day, showing 4 mans
TIP 20 KIon6ike: his voyage on ne ocesn.
rs trip over Cn.lkoot pass bis mine. rs
discovery OF god. his pie az nuggets. and
Ass home journey. TAe whole ioEn =
watching i
Skirts stEi continue close IN tie fFozt
aa4 al Ire s.aes nh ;hs fumes he'd
wei toward TIE back ana ruGca snoEe
mo 5es. fare than they rad this Tine last
year. TIE ;hree. Eve and ssysa-E0-s5 AMI
ne circular shape are ne prcfe-r>s. SYKES
and z-s made four yards ar0s11
II. Tcevs. Erocsr a. Nezto-. Ezys- "A
mars experience counts for great deal
l. the col5act q z1y Business S0ccsss
Is gz.1ei through sx9srsezcs- A psA11t
store cannot be ssccszsszl-y ~ z.;boa:
but experience hzs :sagz- Us l1zt VA.
TIE people Wa; Il groceries = ne best
so.oss .o- TIE East money"
Sone pso5se snts- . sore W. - i5ss
o ss-ke-1nr- Tasy z-s hazf-rg :or sozs-
Ting taey Gk2 Hzylzg foGn5 y. ;zsE
zsns a. honest as0tss.oz s1t an so-es: {
cpG1scn They vlu tass by. T5ess cas- I
;czzsrs are Frozszoss c5ex U~es-vs f5sz 1
Sc asca a. 70 "a. as Icy S-l rsSs- /.