The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1897-08-28
Southern Kansas Business Men,.

AT. Dauber & Co. of Winfield have had
| to duplicate their order of Priestley's black
| goods.
P. Martin, dry goods, Of Hutchinson, has
just returned from the east. He says that
everybody is talking prosperity.
Kansas is covered with layer of gold.
You cannot hoke any of it out with pick,
but you can with an advertisement.
Wolff & Steinman. millinery, are new ad-
vertisers at Arkansas City. They must all
come to 1t this fail. if they want business.
Mr. George McKinstrey. a hardware
merchant at Hutchinson, Wednesday even
ing married Mrs. Sarah Price of that city.
Graybill, the shoe man at Newton, has
gone east and left instructions with his
clerks 10 rush things for room and money.
DR.. ]. Fair of Partridge, Kansas, offers
800 reward for the arrest and conviction
of the persons who robbed and ruined his
safe with explosives, August IA.
a Kansas advertiser says: Some mems
prices are an octave TOO high and some
mems prices an octave too low. Ours are
precisely in tune with your pocket-book."
p. Martin & Co.. OF Hutchinson. have
new fancy head-pieee reading. Bargain
Day" 1t is very pretty, but 1t is dollars TO
dCughnuts that they discard it. 1t is not
as readable as plain type.
The advantage a display advertisement
has over reading matter is the large type
which rests and pleases the eye. Aid TIE
eye in seeking 1t by saying something in
the big type worthy of being read.
A. Barnum & Co, clothiers, OF Newton,
use the very excellent line over their bar
gains: Like Finding Money" Every
body has secret desire to find money and
will read the statement herever it is made
with interest.
Irvan & Brown, dry goods, Hutchinson,
declare: I'VE keep getting new customers
every day. Hundreds of them. All with
the magic force Of our prices. our goods
and our methods" The advertisement
would be better ith Hundreds OF them
left out
The Eagle has always maintained that
the best thing in an advertisement is al
idea. 1t is better than large type, and as
good as 10 prices. Here is an advertise
ment from Brady Brothers & Co.. of Win
field, dry goods, and the writer considers
il a brilliant advertisement: 'All Winfield
is full. or being filed, with new goods for
big fa1I'trade, and prices at wholesale are
going higher every day, along with the
prices OF heat. corn, oats. pork, and even
eggs and butter. There's a general advance
all along the line. The merchant who
bought months ago OF the manufacturer or
importer finds his goods worth more be-
fore he gets them in stock, than he had
expected 70 sell for: and the dealer VINO is
buying today has certain advance npros-
pect- So this falls business viii be n1i
30 much an exploiting OF low prices as OK
superior value. styles and assortments. The
cheap price viii not be so conspicuous as
We have seen It in the past But al TIE
ne store It is different No matter how
prices advance We are going 10 be obliged I
TO make low prices our chief attraction. |
nevertheless. You stop and think OF 1t a !
minute and you VIII see that new store |
cannot hope 70 gain more than its normal /
share OF business except b. making lower 1
prices than the people are offered else
" here. II we were Old merchants here cur
friends, approaching the condition os the
business word, would stay with Us and pay
Is what our goods were really worth. but !
We are comparatively strangers and we |
must offer inducements thai touch ire
50 We shah make OK prsces. :
10 matter where the market soes."
TIE wiaAeld Courier says: Commenting
n ne az OF " II. SgT1eTrElST row rI7-
ing IN the Courier. the Wichita Eagle
zys:
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Z L has not struck yea yet IL - becauss
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