Arizona republican., 1897-12-04
LET US ADVERTISE.

The people of Florida are alive to the value of advertising. They ex-
 ploit in the northern papers the ad-
 vantages of winter life in the penin- sula, and as a result millions of
 northern money is spent dn Florida
 between January and May. The state
 is to have the best season this winter
 it has had for years, judging from in
 dicatiOnS- The railroads. are prepar-
 ing to transport almost twice the
 number of people that went to F'lori-
 da last winter. All over the state
 preparations are making to entertain
 the crowds that are expected, and in-
 cidenltally to receive the money that
 the tourists will have to spend. It
 now looks as if Florida would enjoy
 more prosperity for the next few
 months than it has in any one year
 since the war.
 Compare the attitude of the people
 of this territory with that of the
 FIoridians The latter are awake to their advantages. They leave nothing
 undome that will bring people and money to them. They send adver- Using matter broadcast. They pene-
 trate every section of thia, north and middle west with glowing descriptions
 of their climate and general advan- tages. Arizonans have not yet learn ed that they must advertise if thsy
 pryJllcff NhQ h,nrrsitn1-r to
 have a better climate than that of
 Florida. We possess boundless re- sources that need only the touch of capital to bring forth a full measure of prosperity We have magnificent scenery, good roads, sunshiny days, good hotels, and natural attractions that have no equal in the world. Yet Artzona today is terra incognito to the pleasure seeking class Thou sands who each winter leave the north and middle west for a more genial clime know nothing about Ari- zona except that it used Ito be a pa. a. disc for the marauding Apaches and may be yeti for all that they have heard to the contrary.
 Here, in Phoenix we hear complaint of the comparative scarcity of winter visitors. The hotels are pretty we'll filled with tourists, but the number is out of aM proportion to the merits of the climate. The reason is to bIe found i'm the apathy of our citizens. Phoenix as city does nothing to attrhct eastern peo- pie. The advertising that this town gets in the east is done by in
 ividuals. People who once winter here are certain to sound thle praises of Phoenix and it's surroundings abroad. The erection of ths Hotel Adams was a fine advertisement at
 he time. We have had just enough winter tourists to give enterprfsing citizens an idea of what might be secured for Phoenix. The trouble is hat there is no concert of ac- jon. Merchants here deplore the non-arrivaa of tourists but they do nothing to make it an object for .ourists to come. It is time for Phoe- nix to wake up. This town ought to rival Pasadena or Colorado Springs pr St. Augustine as a winter resort. It has a better winter climate than that of California or Colorado or Florida. Thousands Of people of the class that have made Pasadena and Colorado Springs world famous re- souts might be induced to make Phoe- nix their home for at least eight months of the year. Center avenue and other attractive streets of the city might. as the result of persistent sffort, be lined with residences of rich people. What is needed is com prehensive advertising in the east md middle west. There should be an effort to attract the fast growing leisure class of this country .o Arizona In the Salt River valley
 in particular is there room for thou sands of delightful homes. It is well eI,ough for the chamber of commerca to endeavor to attract ranchers With it's leaflets" Ranohers are needed, but it would ha far better for the val ley ito secure first people with plenty of money and a desire to spend the winter months amid delightful sur Ranchers and all others would benefit by such a movemsnt. It is to be hoped that the progressive men of this town will soon come to gether in an effort to realize upon QUIT matchless winter climate Phoe- nix and the Salt River valley should te advertised extensively in the east ern magazines and leading newspa- DIETS. A few thousand dollars spent im this way would bring most profit able results. The time for action has come. We shal have more to say on this subject.