The Republican. [volume] (Oakland, Md.) 1877-current, 1897-09-16
TRICKS OF THE TRADE.
The Use of Art to Incrense the Drink
Impulse.

1
| Impulse.
The modern bar, or place where spir-
its are sold, is arranged and fitted up
! by artistic experts, with the special OBJ
ject Of appealing to the senses of the
customers. Sight, smell, taste and
! hearing are appealed to in the most
adroit way, and along higher levels, to
create a thirst and desire for fluids
| This is now studied as an art, and
trained men make special business of
| fitting up bars to draw trade $50 called).
The location and effect of light must
be studied, and the entrance arranged
so that the SER es may be reused in
stantly. The flashing mirrors, the col
ored bottles, the works of art in deli
cate tints, and the polished limitations
| OF silver and gold to arrest the eyes.
| Flowers which emit delicate odors. and
| spirit odors from the fluids that are
used, with highly scented liquids in
| open glasses, arouse the sense of smell.
If the man is not n spirit drinker and
| calls for some acid or soda drink. it
| will be served in the most attractive
way. Delicate dishes with condiments,
spices and cracker food are displayed
most temptingly. In some bars foun-
| tains with water give out a musical
murmur, and music from boxes or
! bands plays at stated intervals. Some
saloons cater to the political senti-
ments OF their patrons, and have eX-
cellent pictures of the party leaders,
and notices framed in the most attrac-
| tive way on the walls. Other places
| display pictures of actors, or of horses,
or sporting celebrities, according to the
| taste of the customers. The treasures
of art in every field are drawn on to
make an impression on the senses.
Fruits in reality and painted imita-
| tons are distributed in the most tempt
ing manner. Statuary, exquisite clocks
with melodious chimes, potted plants,
aquariums and antique curiosities all
contribute to this sense suggestion. In
| both total abstainers and moderate
drinkers a thirst is created for drink of
some kind other than water. Sight and
hearing with smell are reused, and
taste demands recognition. In wine
and beer bars, this continuous appeal
to the senses is so slillfully arranged
that many persons cannot resist it, and
should they do so in this place, thirst
has been created which demands graft.
hcdtiOn at once elsewhere.
The method of dispensing fluids so as
to intensity the thirst is studied as a
fine art, and the sound of the liquid as
it is thrown from one glass to another
is calculated to produce certain effects,
and the foam and gas formed appeals
to the sight. Every one who enters such
places is subjected to the most power
! ful temptation of the senses, which
eliminates in thirst and desire to taste
the liquids offered.
The man who has used spirits is I'M
able to control his thirst in these places,
and the man whose thirst has been sat
isfied before he comes to these places
takes pleasure in rousing it again by
the condiments and means at command.
The neurotic and feeble-minded and
persons who are dominated by
the senses are powerless to re-
sist. The acme of the art is to
create a thirst and desire for drink in
! the mind of every person who enters
the saloon. In some places well-dressed,
courteous men in the employ of the
pToprietOrs invite strangers to drink.
The drink thirst reused in this way is
ortrmastering. Thus art in the saloon
!,olds powerful sway from the high
est down to the lowest places. This eX-
tends to the bottles in which wine and
spirits are put up, and is growing more
and more every year. The psychology
of the saloon and the arts which in
crease the desire for spirits are I'M
written, but a very wide field awaits
occupation and study by some one in
the future-Journal of Inebriety.