The San Francisco call., 1897-09-05

Person from EUROPE, by whose assistanc e he is
now enab ed, in the several branches Of his bu l.
ness to serve his good customers, and all others,
in the most genteel and poit. Taste that are at
present in Fashion In England and America. -
In particular. WIGS made in mode whatever,
such as may grace and become the most impor ant
Heads, whether those of Judges, Divines, Lawyers
or Physicians; together with all those of an in
ferior KIM, exactly to suit their respective
Occupations and Tntlinations.
HAIR DRESSING, for Laiies and Gentle
men performed in the most elegant and newest
Taste. -
Ladies' in a particular Manner, shall be attended
to, in the nice, eas7, genleel and polite Construo-
ton of ROLLS, such rs may cad TO raise their
Heads to any Pitch they desire,--also rench
Curls, made IN the neateSt Manner He gives cash
for Ha r.
When it comes down to the matter of books
1t must be acknowledged that the lists of pub
locations that our publishers announce are
somewhat more attractive than those fresh
from the presses before the Revolution. Take
this one from the Boston Gazette in 1867:
THIS DAY PUBLISHED
An ADDRESS to
Persons Of FASHION
Concerning frequenting o:
Plays Balls, Assemblies, Caid-Tabes, &C., in
which Is introduced the character Of
LUCINDA,
Printed and sold by ". McAlpine. in Marlboro
street
Pamphlet worthy the Serious Attention of
every Christian especially az Time when Vice
and immortality seems to have an Ascendaucy
over Religion, and the Prince of the Power of the
Airreigns with almost an untroub.ed Restraint
Or this one from the Massachusetts Gaze tie
in 1774, which seems fairly to bubble over
with cheerfulness:
A BOOK WHICH UPON PERUsAL
Recommends itself, and which it is only necessary
10 read to approve; extremely proper TO be given
at funerals any other solemn occasion, being
written expressly with that Intention.
THIS DAY WAS PUBLISHED
price 2s Lawful Money single and Is Sd the doz !
By Thomas Levere:t, Nicholas Bowes
and Henry Knox in Cornhill,
REFLECTIONS
On
DEATH,
By WILLIAM CODD, LID.
Prebendarv of Brecon and Chaplain In Ordinary
to his Majesty.
1t Is appointed once for all men 10 die, but after
this the judgment.-Heb X:27.
THE FIFTH EDITION.
desire of extending the very laudable prac-
tce of giving books at funerals, and the great pro-
induced the editors TO put this valuable perform
ance one: bird cheaper than the London edition,
although 1t is by means inferior in point OF ele-
gance.
It is easy to see points OF similarity between
eighteenth and nineteenth century adyer-
tisers. The tendency hundred years ago
was in many advertisements TO begin not with
huge display OF type, but with some subtly
phrased paragraph that was interesting
fish swallow the glittering bait, as 1t were,
and then are gradually hauled up end land e d
on the dry facts about silk goods at so much
the yard. This device was employed before
the Revolution more generally even than
now, and the latter-day advertisers might
get plenty of hints from their forebears If they
had the patience to peruse the musty old
files.
Take it all in all. however. the art of adver-
Using has advanced in the last century, along
with other things. The optimists say that