The Roanoke times. (Roanoke, Va.) 1897-1977, 1897-12-04

nc OlOW1nS is from " he Inland Printer the leading
printers journal Of the country:
Down in Roanoke Virginia. there is one of the largest
printing establishments in the South and the most
progressive and upodate in the business anywhere
Stone Printing and Manufacturing Company Mr. Edw. L.
Stone the head Of the company and the from whom
cmanaes the majority of the advertising ideas writes ne
rs follows about his advertising:
Il believe advertising necessary in the conduct
OF printing establishment the printing press itself The
Kind OF advertising, the method employed is the point
needs the considerations
The writer has always believed a news
paper Advertising and has carried inches double the
op of the column, next to local reading NATTER position in
our morning daily for the past eight years This changed re
AfJ every wccI-thc advertisement being up job
Department. III nobby style, stcrcoypcd plate the
newspaper We thus attend TO display, have the
all the late style type borders etc. and find that this method
encourages the systematic changing Of the advertisements
OF course the first thing to have something to advertise
ADVERTISING will not be beneficial for any length the
la'ms and representations advertised.
We claim to be the largest equipped printing Office
IN the Staewith possibly excepos they mag larger bit
IRE really no better c1u All of machinery modcrn-our
appliances abosaving We lots of type and other
facilities necessary for quick work-and friends (nd
enelnics) about them.
IS OF course necessary that the quality Of printing
rlSlt, and our prices right and promises kept
We nclosc little advertising slip we send out
and III each package deliver
We never mention price in newspaper ADVERTISING
seldom III slip advertising. experience that when man
sees good job of printing he The docs not
ask what it We mean, example, suppose handsome
programme is gotten out for public entertainments and the
programme is commented upon. sides we will hear:
stone that nice programme you printed Flower
SHOW" When other is to be given they
remember THAT printed the other programme and come to us
Then we take of the
We pay especial attention proorcading--and its
winning card with schools colleges universities lawyers etc
And we tell the people about
Our city has population of about 20OOwe employ about
S'Ntyve people, three floors SO by 100 feet lighted
and heated fitted with gas and electric light gas and electric
and electric bells dumb speaking tubes to Ill
departments Our people have metropolitan prnsipe Office at
tlcr ow doors. KS "
And tell them about it, YOU
We recently undertook to complete in s liov
Of 10000 copies of SOlmge catalogue Oureahton coh4c
ability do friend who had Some c. salemi,
work i'll the shape Of law briefs cusoncs if IN WASHING
would do it. they could being done& V5 ,yh ,ll
begging us for time. fmld be Long ~
And we told the public about it. sec 4sreakeES
We cndcavor promise than at the Sho t
after promise it. leave said that
promise We telegraph for paper by cNpteson
nght night be; put the job het he at
necessary be protr
And then tell the people F rsn f IN sS
We keep quite lot of samples prn the IIouse,wtl
circular price list always ready answering inquire
large calendar first Of the year. and coleng eSSoc
each month A
We "lct up md hnl
I'VE make a answer letters courteord overA fully
|! quotation is asked thing, and sugs, lehnc
better perhaps economical do sl@o3a
We talk about" competitor. We bloc ADJ vn
horn and find it keeps busy. -
Il have tried questions and hopcI havS
sos satisfactorily.
Il might add that have charge of the business;
practical printer write all the advertisements keep
with almost every job suggesting the change of line here
there believe giving force good tools work with
tried eutcan the head Of the tncn who
pride in the good of the establishment,
Il believe paying good cxacing good service