The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1897-09-01
Southern Kansas Business Men.

A good motto which is new is this: IF
it's worthy it's here; if it's here it's wor-
thy"
Squiers & Co., merchants OF Arkansas
City. will add stock of clothing to their
store.
II. NJ. Walt OF Newton has a beautiful
new hat advertisement It could not be
neater.
The smaller the advertisement the more
| wisdom must be put into it 10 have 1t
attract attention.
a man can make such a speciality OF one
thing by advertising that people believe
they can buy that thing nowhere else.
Charles Austin Bates. an advertising ex-
pert, says that in the next five years right
advertising viii pay as it never paid be-
fore.
Writing and advertisement can be made
an amusement. Get out on your front
porch in the evening with a good cigar
and think one out.
Your motto. If you have one. should be
appropriate. An undertaken could not at
tract trade by announcing his motto as,
Live and let live"
II you are running merely your name
and address and style Of your business.
discard Il at once and run an advertise
ment that says something.
There is something more important in
an advertisement than in type. paper. cir
culat!on. border or space II IS brain and
brain that tells something.
Irvan & Brown, dry goods at Hutchin-
son. make this statement in regard TO
their assertions: 1--WE are either right or
wrong and we're not wrong
P. Martin & Co. dry goods. Hutchinson.
says: Here are few specialt.es you will
have TO buy If you see them, the induce
ment-;he article-so new, the prlce-so
small"
Courtesy on the part OF a clerk after fail
irg 10 make a sale is sometimes a great
Geal more profitable than courtesy after
making sale. Courtesy VIII bring people
back TO your store.
Advertisement In a French newspaper:
Fritz Xavier, an expert accountant, de-
s.res a place as cashier. In the interest
Of security OF patrons he would state that
he IS afflicted with TWO wooden legs"
"a shoemaker makes good shoe be-
cause Re makes nothing else" said Ener-
sen man whO adveTtises one thing per
sistentIy will sell that thing because peo-
pie believe that IN that Ane he has the
best.
A Erocerynan says that an advertise
rrent that brings trade Il = good advertise
uent and Il he had tire worst boxing al
yertsseEnent In the world and Il brought
business he would not discard It until he
found something better.
Newton Ka-san: The Arkansas City
Traveller IS authority for the statement
that :. A. Eanlin 5 thinking ot putting ia
a branch a. that place. Nr. Han.ia would
have doe 50 bad Tot The merchants %
TIE place rented al he available business |
rooms n the city when they found OCT |
rs inIe1tions."
London woman has been killed IN TIE
crush a. bargain sale az WHEN twenty
tao policemen we're employed 70 hold tae |
crowd Il check TIE verdict % the cs-o-
ne-'s jury was: Diseased Gssd from syn- |
cope caused By tie exs--soa and excite /
men; % getting into a bargain sac. a=a |
that such Gea:h vas due % zztsrsl 1
cs2s=s-"
Here Is posz; By merchant: IT aoes
70: pzY = fT=t-class store 20 pat a hs 4
fang Advertisement Gpoa - wrapping
psp@r. \ nslt Ettse card = not oo5eciior-
abe but q large 5lspZay q your name
= sp: % make your customers FEE tnst
trey CO -os S-sz % carry re Szz-sss@
home Or that Eaea icy -. tray are rzT<-
.1g advertisements sor yosr s.srs-"
TIE -zz. AFRO coHt>rn5.stss o1Tlsx szlf
cf c5oszss believes g1st - ca. ga lzst a. |
god s1.t os slotAss az S-s pace "a az
otAtr I = yc.s- 51sizssx % ro1s.1ce as-n
"a, yoa cza gve an a. &9Ta,,Axs, To-
-ass % taas b<so-= he szsrss 70 : sto-r
Yoa car rot walk - wise - = a. bTs2t-
ssx; arsS Canvass k5s zsA..e- E.s5 z-sa. 49,