The Roanoke times. (Roanoke, Va.) 1897-1977, 1897-12-28

The following is from "he Inland Printer, the leading
printers journal of the country:
Down in Roanoke Virginia. there one of the largest
printing establishments in the South and of the
progressive and upodate in the business anywhere The
stone Printing and Manufacturing Company. Mr. Edw L.
Stone the head of the company, and the from whom
cmanates the majority of the advertising ideas
as follows about his advertising:
believe advertising almost necessary in the conduct
OF printing establishment the printing press
klnd of Advertising the method employed is the point
needs the most consideration.
The writer has certain amount of news
paper advertising and has carried inches double
Top OF the column next to local reading matter poion
our morning daily for the past eight years This changed rcg
aj weelthc advertisement being up III our iol,
Department. in noby style stcreoyped and the plate
newspaper We thus attend to display have
all the late style type, bordc etc. and find this method
encourages the systematic changing of the advertisements
OF course, the first thing to have something advertise
Advertising will not be beneficial for length time if the
Fams and representations not advertised
We claim to be the largest equipped printing Office
III the Sac-with possibly two exceptions; they mag larger
ne really better cqulpd All machinery is modern-our
appliances boraving, have lots of type and other
citics necessary for quick worl-ind friends (and
ncme) about them.
1t is of course necessary quality of our printing be
light, and our prices right and promises kept.
We ncosc little advertising slip we send out
md III each package deliver
We never mention price in newspaper Advertising
seldom i'll our slip advertising. Our experience man
sees good job of printing he remembers uho did -hc
ask what 1t cost We mean for example, suppose handsome
programme is gotten out for public entertainment, the
programme is commented upon On all sides will hear:
Stone that's nice programme you printed for the Flower
Show When some other entertainment is be given they
remember that we printed the other programme
Then we take OF the
We pay especial attention proofrcatling--and
winning card with schools colleges universities LAWYERS etc
And we tell the people about it.
Our city has population Of about 22000we
N-ve people, occupy three floors, 60 by feet lighted
and heated fitted with gas light gas and electric
power and electric bells dumb speaking tubes TO ali
departments Our people have metropolitan printing
their doors
And we tell them about it.
We recently undertook to complete i'll weeks edition
Of 1906 copies of lS0agc catalogue Our doubted
our ability to do friend who had quick
work i'll the shape of law briefs, told customer if we said we
would do it. they could it being had the
begging for time.
And we told the public about it. 8
We encavor not to promise than perform
after promise it, leave keep orr
promise We telegraph for paper by express work
at nigh-al night be- put the job presses SIX
necessary.
And then tell the people about it.
We keep quite lot Of samples Of printed work with
circular price list always ready for answering inquiries We
out large calendar first Of the year, and calendars bottcrs
| each mouth.
We ." let up
We make it rule all letters courtcousy and fully
# quotation asked thing suggest something
better, perhaps economical, do so.
I'VE never talk about" competitor. We blow own
horn, and find it keeps busy.
have tried your questions hope have done
satisfactorily.
might active charge of the business am
practical printer; write all the advertisements; keep in touch
with almost every Job suggesting the change line here and
tried and true ieucnants the head of the who take
pride il the good name Of the establishment,