The sun. [volume] (New York [N.Y.]) 1833-1916, 1897-01-10
1HE JOKE MAyUFsorrB1yo -.
Features or . Business In which IN.
parent Profits Are Ia-rc. -

parent Fronts Are Ia-sc, -
The joke manufacturers admitted ,ro,l,.
II looked so. "'
Yes" he %replied. ut does seem INK. .
full waste of money to inclose q two can,
with such Jokes as those. No. I'm p,, e.,","p
on the chance Of catching the editor inc, -
he's writing u letter and OF having him n,."
stamp to mail his own letter Instead Of so,,.'
back ms Jokes with 1t. A you say, ~ no ,..""s
needed the stamp. no could swire IL and a, NJ,
same time protect his readers from nv los'"
No; you see, it's just like this. You never 0'
tell how n thing will strike an oil tor. md Co." a
OF these Jokes might Just hit his fancy nv
couldn't very we'll pay me less than ten c.a,
for II. and so. II he took one, I'd got back ali ~.
money I'd spent In postage and have some,h,n.
besides. SO the risk isn't so great in IN. ..s
after ALL"
AT that rate you wouldn't have much ,o,,.
compensate You for the jokes"
why wouldn'tI2 Thore'd DO ST, cents"
Wouldn't the profits be greater Il ,ou han,
copies OF tho jokes and saved one stamp" y"
That Is a question which IL now Lripv aI,-
cussed earnestly In intellectual circles. On n.
surface there 10 an apparent saving of twor, ,,.
In expenses by the method you suggest. br, 90
the other hand II would involve Increased AZ,
penditures for white paper. which would \.
No"pe"o"'Se' "' Wy Nv shNlhg IA tic
cost Of the return envelope which we now .ena
along with our manuscripts, ard there i.
furthermore the wear and tear on the ,yvewr;,..
Involved In making the copies to lie Co. .it.r.a
You see that tho arguments are dtlicas,v
balanced aud that your question /. one no, N
easy to answer rs 1t might seem to lie Al H..
first glance. may add that one q. ;lr r,,.,
objects OF our literary association Is to .ol;ec.
the experiences OF all literary workers N iu.,
such ouesti,n. ma ,bi. nm. and A., ,LL,'
s.,..min. ~. $50. ua :, ."'' manner
osterm'ne the true methons OF the highest
literary life."
81. IL not we'll in apy case In nr..s.,o
-, sn,n w. "','''e cop"'
OF your >okesr suppose M uhthinktng. II hi
ruthless. editor should chuck II whole batch
arnv2,, ~
..r, -..
cheap"
"But tho ioke. ~,
.TsN.."s $50.
ineS 70 chc@psr. MOST people nave n wrong
idea of the jok O. manufscturiny lln. 1h.v -.
the eni.h.d produo, ard anil, tL.n..I,...'
laughter over 1t and repeat II to their freLa.;
but the Intellectual processes BY which II
produced are yelled from them. and so they ar,
niied win wonder ana admiration. Yet It 9
very simple; simplicity Is the foundation o.. all
mats ''uo u srea'. lou JUST 'aEe ahythihs
with humor In II. such rs the new wonar now
or the mo,her-in-law ten years ago. aad ,han,
~ ,n ,,n.wr,.. ...a" a"S imp
" OH on u typewriter IN seventeen different
ways. and there you are with seventeen differ.
ent jokes. which you send of 10 an editor with
atvo.c.n, .,amn IN ro,r-, ,h.n iii 49,.
t"'"p '" = "e Win 'hNo'
them may stick II you choose your editor with
care: IL In printed. and the public. recalling,
vi,h a.,1t,, 4. 49,, -, ..."
~ 1890 - @'nuseu' p'eased' entertained
~ surprIsc.i
SupppsS tue eoi'or sehos the "hoIe seven.
iour cehts iVr postage. IhAl
orGtna' ,ou INV eAs'e'rl
the business without q reasonable amount "
eApTThi oeh'ha you. ..r,
vol,.yx OF seventeen s3 ieEss s sd, .s eaI,o 20 eea
SPEAK. 10 zoe rope mat one may M The marx
q, ""uii not ma, tna,. lnuouoteuiy suta an
iica prtthils 10 certain extent NJ ihe present
I10ereneu mp"n that plan VIII success Az
eutI"r .e'rt'ss = 'hree cOnsIghment from a mAa
Ne,t ertao.l,neu ~ the tradr. ne argues MAI
annonp 4 D manS y3SeS .nefe innst De sSne ihs'
ar gnou. n'iu oeslues COZ hol wish 70 oHtbd Al
innuehtiaI member OF the trade br fe!ectihg
Lhem aI. 60 ne taxes one or Two. mat IS tue
~ ~ pian Morkco IN thc past; 20 Hons
enIent y st!l rucceehs to-day BGi there are
n,thoas' new men. new Jokes. - the cry, Iae
oid 10 being routed out. IL II the dav, OF tta
new. Inc larchra !. me man WHO ialls. Our
tr8er Is NOT exempt from this movement: 10
in'eI,e.IuaI cltcIrs, INC value OF the p!Aa
~ cohcehtthteu masses mas come u De, doubied.
~ may ruccreu Win some EDITORS: but oilf
enltors reaIoh that " Ia Just as easy TO rei-ci
put me whole haleh back into the envelope ~.
exstnlneu itis also suspected among iterAry
~mthe,s that 20 receive seventeen JOKES a; oees
Il he be- i"ssins in fns ons SiSn sn snissT he sH %.. i9 re-
Ject them all, Sinking the task OF examining
.nem. ,ohsthnt. persesering. patent. u,feTt-