Orleans County monitor. [volume] (Barton, Vt.) 1872-1953, 1897-10-11
The Klondike Craze as Lure For Dupes.
Living Advertisements In Goth
am-Two New Plays.
Especial Correspondence


Of the numerous crazeS which have
come to the surface within the last few
years there has probably been none
which has been so prolific of flake"
schemes for enticing money from the
pockets of the unwary as the Klondil1e
fever. A man who is in position to
know whereof he speaks said few days
ago that large majority of these ex
ploration companies were so designed
that in no case could the organizers lose
a dollar, while if things panned out all
right they "stood to win" heavily.
With the investor who puts his hard
earned savings in the exact reverse is
the case. He is likely ~ lose, but may
possibly win a trif1e under the most IA
vorable conditions. In other words, the
promoter is specializing with his Gus
toners money. It's pretty nearly case
of heads win, tails you loSe.'' Natu-
rally there are some of these enterprises
which are thoroughly legitimate and
honestly conducted but they are in the
minority. Incidentally if those who are
supposed to be ON the inside may be re-
are anxious to acquire great wealth
through the investment of few thou
sands in these exploration companies is
not as great as it was fondly anticipat-
ed it would be. Still there have been
enough to insure the sending of small
army of men to the Klondike next sea-
son for the purpose of locating claims
for which the investors have already
paid their good hard cash Some will
find them and some may even turn
them over when found to the company
which sent them out, but there are GER
tain to be many who will be foolish
enough to forget the ethics of honesty
sufficiently to hold ON to the good things
themselves.
a Sandwich Man" Company.
There is probably no class of men
who are so constantly ON the hunt for
novelties as the gentlemen who, for a
small commission, agree to advertise
and thereby introduce to the favorable
notice of the public new goods for which
it is desired to create a seeming demand
which will induce the dealers to realize
that 1T will be profitable to lay in a
stock. AS soon as novelty is found it
is used to such an extent that it rapidly
passes into the state of "chestnutry, "
but the hunt goes ON undated, and the
fellow who can get up some original
scheme for the inexpensive promotion
of publicity is always assured of fair
remuneration for his ideas. The latest
thing to be adopted in this city is moth
ing more or less than variation of the
old sandwich scheme, in which a man
walks between two large signs eXtolling
the virtues or merits of certain rem
edy or shoe or corset. This does not
seem to be startlingly original, and yet
it is good enough to induce men who
are posted in such matters to organize
a company for the purpose of doing add
vertising for outsiders on these lines.
This concern S object is to furnish liv-
ing advertisements on various goods.
Living Advertisements.
The sandwich man has had his day.
No more will he step along blithely as
in early spring he feels the sap stir in
his boards. No more will the wooden
signs ''Use Perry's pain puncturer" as
sail our eyes from car windows
All that will be thing of the past.
we will have living, NOV
ing, speaking advertisements.
For instance, when you see a man
with rubicund nose, a beatific look
and divergent, undulating footsteps,
carrying a portly Jag wrapped loosely
about him, be prepared to notice on his
back the legend: "Where did / get it?
Why, at the Lusher's Delight. -
From the empurpled nose may swing
4 placard, "For delirium tremens try
Jagley's whisky"
Practical Applications of the Idea.
Moreover, soubrettes, clad in the
most symmetrical of tights may roam
upper Broadway, their silken incasers
being labeled, "Wear Smythe's SYM
netricals, - or eve all use Fairbroth-
RS fieshings. s"
Then the ''L'' station blind man with
he pencils can throw away his pity
ousing sign and put i'll it's place a card
eading: II am blind Drop nickel i'll
he cup to help me buy Swift's sight
estorer. -
The man whom an enforced diet of
ir has reduced to skeleton may earn
lonest shekels by asserting aloud in the
highways and byways:
81 weighed $40. took one bottle of
Allbone's antifat. See me now.''
Altogether New York will be a mer-
y old town when the new company
offs fairly down tO work