The Wichita daily eagle., 1897-11-28
Southern Kansas Business Men.

II you have a fine window and tnat win
dow is not persistenuy and beautifully
dressed your window is losing invest
menl You might better have no window
| at ALL
John wanuamaker says: MY aim is 20
get the goods. The sdvertisemen; "a TO
simply tell the people that I have than
like an advertisement which merely de-
scribes what We have In the store
( II you are not now advertising Christmas
/ goods. you should realize at once that you
are behind the times. Only tho nrSt man
/ VINO begins 70 shout can draw attention 10
! himself When all are shouting your Voics
/ - lost In the aggregate tumult.
II you are a clerk. study the goods ycu
/ handle. sit down at home AT night aud
study out a way 20 push them. write such
/ an advertisement as you thiak will 40 this.
i Submit It 20 the proper person In your
store. II ne rejects II. get hls permission
! 20 try again. and try again.
4 An advertiser says: Il am no; q Save
20 nicely OF expression 1 don't tank
grammar II more important than effect
T iveness Advertising isn't literature. ~ -
I business. When bad grammar viii sell
/ more goods than fsgitIess Engissh 1 viii
use bad grammar every time"
II you are an employer and your wife IL
a woman who knows al your szleswomsu
personally. who speaks with them and llSss
them. VINO does DOT p'snee through tha
store Ike a queen. taAnk your s1sr.. She
viii 10 much 70 make sysrY ssiegwousn n
the store faithful to your stare ard vocal r.
its praise behind your back.
There are scores of business men n
southern Kanssa Nho have been suoceEs-
fol: scores who have fsiisd. Thsrs is 30
rule for saecesz But lh.s ire of scfSou
nearly covers o.: 'w7hsre ca you spsna
vo1r money! CIt OF all Dut sssolut-ir
necessary drsinz Wksrs d you get zeor
money! Oner sysrT ss6gcsnoent known %
mortal man. n Industry. Ia ioE prices. ia
iooaoos. Il window ctsDlays. sn ssvsFtts-
inE % decrease me income % tAs; rsossy.-
xer.ss oous4 cal each ozs of hsa ss.4sn
Eol1lsTs by name To1. ar smploysr.
shoui1 zzos tas disposition of s&c@ ss
yo4r employee Ton Ehor6 know tasf
t.nlf. conscisnfiazs eixpSsstisa cxn %
zossrissd cruelty b. hsrza word. Tos
should also kno~ . b1li-eox ssari.ng dis
p0sl;.oa - clerk can BE on.y Azasirzs
tzFSgaza yzssssz,sEs. bsi fron a-Einsss. Bas
Eno1 yoer CLERKS - hat ysa ~ sSf ~
sfoa arulress Or ;As tis144 eiss-ozss11a.
Il makes 70 eiasr.scs h7r lsrxs Of -.
snail your ssors a. ysa saoa.9 ssss u %
systs-aafszxa fhsf 90 can TEL rhsrs is
a making Es11sy. 5el4 usast S-sesser Wy.
g.esn ycu discover S1<fs z - soEss<
uaoney. yez azuEt 64seogss raI. TAsn yos
ca reef;sy ths a.5staks Y tAsrs l. azy.
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