The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1897-08-10
Southern Kansas Business Men.

z. B. HiIdinger. grocer of Newton, serves
| up iced-tea as an advertisement for teas
| in his store.
The Hub Clothing store Of Hutchinson is
making interior improvements and eniarg-
| ing the store.
The best indication Of newspapers cir
culat:on is its age. Newspapers that live
have circulations. If they did not. they
would not live.
The three-ring circus was not a popular
as the one-ring affair. In advertising, a
single speciality attracts more attention
| than two or more.
Snyder. soda water man at Wellington,
| asks people to call on him and he VIII give
you so cool a reception that you will think
more of US than ever
In advertising a semi-annual clearing
sale J. p. Ramseyer of Newton. dry goods.
says: mo fancy pictures on this bill,
but every word straight facts"
THE McManus boss Is east: we're not
doing thing to the profits" is an adver-
Using line running in Newton. 1t is not
good because IT is not respectful.
The world is becoming so that a mer-
chant does not offend a man who asks
he has and when he expects 10 pay.
The Detroit Free Press thinks that "the
larger the percentage OF the circulation OF
a paper that reaches the home the greater
the advertising value Of the paper"
1t never pays 10 make misleading state
ment in your advertisements For In
stance It is folly to advertise new fall
stock OF goods when you have none.
Railroad towns 1--we by the watch. They
eat sleep and play on schedule time. This
IS shown most curfously by the fact that
ali jewelers. in railroad towns advertise.
L never pays merchant 10 exaggerate
or 20 be too much Of a braggsrt. Talk
TO your customers as you would Ike them
10 talk 10 you Il you were buying OF them
In window-dress.ng a good idsa 20 re-
member IS that the window can be rem
dered more abrasive by using ornaments
IN addition TO the displayed merchandise
Itself.
General advertising IN want columns Is
a good thing u your want advertisement Il
TIE exception. Il e not valuable when
general advertising n the shape ot want
s. over done.
There IS grea; and profitable fed in
the advertisement OF drug stores A pAsr-
r1ac-st's point e promptness and precision
and he can turn trade Us way By making
the people know t.
d W. Wilcox. z-oce- a, Newton IN Sc
letting orders. says: We VII take as
much care with your order a. = you were
here 20 watch a." A great many gT0ceEs
&C no; do this very hing.
p. Martin & Co. dry goods q H8tchia-
SOC rot only advertise goods BIT name TIE
= sauracrurers % u Th.z = good say
20 hold pp the quality CO goods Il fas-
ters tie buyers sense o; d@sc-tr1.os ton -
inform lin % the BRAID % goo4s ard ths.-
superiority
SKY farms ot Zz-ich. ST.tze-.ant. have
srzug-I-z,es a cruss5 &c axalzs; re tTzEz1-
Ssnt weighing WHICH asz done 50 ra8ca 10
destroy ths six in6uS-ry. ard gave sx-sss
v.:h flyers thzt notAinx yaiea z1l cs-er3-
crate TIE fabric EasI - us@t. 70 matter
from Whence - o. Ger nay core L board
ot control hzs been a.zos,tes- an TIE dyers
teposls certain SUN. g oe forfeited u
case % tra1g-eSs0n-
TIE Css-1o-ret WOOD SIX 81 rot coming
10 g expec:attors A75 fzl-s % 0zs tsvo-
ether ztth buyers O. rEs1Gtaetu-s-s- saFs
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