Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1897-10-16

times. Many of the merchants have
let them drop. Does 1t pay to adver-
tise when times are hard?"
81 certainly think So replied Mr.
Wanamaker. when the times are
hard and the people are not buying is
the very time that advertising should
he the heaviest. You want to get the
people to see what you have TO sell
and you must advertise to do that
When the times are good they will
come Of their own accord. But l be-
lieve in advertising all the time. We
never stop advertising"
You use the newspapers almost al
together for advertising. do you not?'
Yes; l have tried all kinds, but /
think newspaper ADVERTISING Is by far
the best. i used to spend a great
deal of money In posters and bills.
but | have given up that long ago"
Can you see any immediate results
from such advertising" / asked.
II should think So" replied Mr..
Wanamaker "If you will come over
here or to our New York store some
morning when we have advertised
job lot of bicycles or some other things
and look at the long line of people who
are standing outside waiting for the
doors to open, you will see how the ad-
vertisements in the newspapers are
read"
ELEMENTS OF BUSINESS sue
CESS.
"Then advertising is one of the
chief elements of business success. is 1t
not?"
at is one of the elements, but not
the chief" replied the great merchant
THE chief element is getting what the
people want, in keeping your eyes on
the parts of the world where new
things are made and in giving them
the best of the newest things along the
lines of their real or fancied needs.
My aim is to get the goods The adj
vertisement is merely to tell the people
that have them. | like the adver-
tisement which merely describes what
we have in the store"
How do you like doing business in
New York;"
VERY much, indeed. Have you been
in MY store lately"
mo, have not" / replied.
GOSSIP ABOUT A. T. STEWART.
you ought to visit my store the next
time you are in New York" said Mr.
Wanamakcr. at is worth visiting to
see the building, If FOR nothing else. A.
n. Stewart was a genius. ] have been
surprised again and again as | have
gone through that building, walking in
that dead mans shoes, to find what a
y
merchantile establishment. Mr.. Stew
art put up a building which is today,
believed, far better arranged than
any Of the modern structures which
are being erected. He seemed to know
just what was needed"
Did you know Mr.. Stewart l
asked.
Yes, I met him often when I was a
young man. I used to buy goods Of
him, and / have reason to think that
he took liking to me. One day l
remember, I was In his wooden depart
ment buying some stuffs for my store
here when he came up to me and asked
me IL / would be in the store for fifteen
minutes longer. Ireplied that / would.
He then went away. At the end OF the
fifteen minutes he returned and
handed me a slip of paper, saying:
"'Young man, / understand you have
mission school in Philadelphia; use
that for it,
Before l could reply he had left. I
looked down at the slip of paper 1t
was n check for $1,000"
but A. r. Stewart was not noted for
his charities, was he, Mr.. Wanna
mnkcr?"
'He did great deal of good in
secret" was the reply. He was al
ways doing something for others. He
gave 900 to the people who lost by
the Chicago fire, and when he died,
you know, he was building a million
dollar home for the working girls of
New York. He had many charitable
plans which We're never carried out.
to France a lot of flour for the starving
people of Paris, and during the famine
in Ireland he sent lot of provisions TO
that country. He was, in fact, very
charitable man."
A. T. STEWARDS GENIUS.
How did Mr.. Stewart look, Mr..
Wanamaker?"
"He was rather slight and not over
medium height, with fair hair and
light blue eyes. He was man of fine
taste and of much culture
was he a great merchant?'
Eyes: l think he was the greatest
| this century has ever had. Look over
his life and you will think the same,
He was the son of an Irish farmer, He
first, came to the United states as q
| teacher. When he was Fl years old he
bought $1,000 worth of Belfast laces
and linens and opened n store for the
sale of these in New York. He slept
~, this time in the rear of his shop
He turned his capital over and in
creased his business until he had what
| he said to be the largest retail store
| in the world. The building alone cost
| Mr.. Stewart nearly 100000, and Its
current expenses at the time of his
| death were about 100000 year. In
| his two stores he was at that time
doing n business of about 5000, 100000 a
year He had, in addition to these,
| branch houses In different parts OF the
| world, and he was the owner of a
number of mills and factories. When
, he died 1t was said that he was worth
about Si0,000.00O."
A WORD ABOUT THE POST OFFICE
| DEPARTMENT.
How about your connection with
| the post office department. Have you
ever regretted your official career
! there"
81 can't say that l have" replied MI
| Wanamaker. 81 don't like to criticlse
| the post office and postal matters now
| that | am out of office. The machine
Is not rightly organized and managed
ms II should be. The real boss OF the
| department is Congress at the other
end of the city on the hill. Congress
makes the laws which govern the de-
| partment. and the postmaster general
| Is dependent on Congress for every
| thing he gets. There are scores OF
ways in which the business there
might be bettered, If the postmaster
general had only the power to act;
| He has not the power, however, ana
our postal system will never be what
| IL should be under our present system
| of government"
! "You were strongly in favor ~ pos
tai savings banks, were you not
| yes" was the reply, Il thought
they would help the poor
PROSPERITY is HERE