San Antonio daily light. [volume] (San Antonio, Tex.) 1886-1907, 1897-09-05
The Sunday Light.
SUNDAY, SEPTEMBER ), 1897.
SUNDAY SHORT SNAPS.

planting your fall advertising early.
Be like the postage stamp-it always
sticks to one thing until it gets there
Shoe and Leather Facts.
Capital in advertising is of very lit
tie use without brains to back it.
Keep your advertised promises if
you would keep your trade.
Tn cheapest advertising is not al
ways the best.
Bright and fresh advertising is gen.
orally an indication that the goods al
so advertised are bright and fresh.
The best advertising is Ineligible
to the ordinary mind, and is instantly
and unconsciously absorbed and I'M
derstood by the reader.
All, they are wise who advertise
In winter, spring and fall;
But wiser. yet, are they, you bet,
Who don't let up at all.
Shoe and Leather Facts.
Dumb men are not as interesting as
good takers. Merchants who do not
advertise are not as interesting as
those who do.
The hummer the show the more
newspaper taffy they want and need.
1t is doubtful whether pictures of
women can ever become hackneyed
as advertising illustrations. They will
be popular so long as pretty faces re-
tain their perennial charm for man
kind.
In advertising, quiet argument is bet
ter than loud bombast. Keep away
from the mountehank style when adj
dressing an intelligent community.
Big, long words, obscure words, De-
cuiiar words-all words that the or
binary public can not understand
have no place in an advertisement, for
IL is the object of the advertiser to
reach and influence as many people
as possible.
The soundest and best kind of bu-
siness character is to have a reputa-
ton for advertising the truth and moth,
ing but the truth.
Advertisement in French newspaper:
Fritz X, an experienced, desires
place as cashier. In the interest of
the security of patrons he would state
that he is afflicted with two wooden
legs"
New boarder: where's the salt
water you advertisedP'
Farmer: "0h, thar's tn trough
down by the pump, an you'll find the
salt out in tn kitchen" -Pearson's
y
Don't stand around and wonder why
some men succeed. Go TO work and
discover how they made success pos
sible. If your store is dirty, you can't
persuade customers that your goods
are fresh. The successful dealer al
ways finds time to read his trade pa
per. People are suspicious of the
man who sells ''below cost" 300 days
in the year.-The Manufacturer.
The poor @ plumber will now come
in for his share of the ''cussing"
A hotel that makes $4,000 profit in
one year, ought to spend more than
81 month in supporting its home
newspapers.
What the city at present pays fol
its Light, in three years would put in
a new plant of its own.
Three hundred thousand dollars IN
cash would pay for an entire NEW
waterworks plant.
Its about time to agitate the taxing
of the unsightly, telegraph, telephone
etc, poles disfiguring our streets, and
endangering the lives of the people.
Its time we were taking another
turn at the 'HOme Industry crank"
About the best roads in the city tC
drive upon are those that have no
been macademized with the hin
gravel.
About the only advantage the sub
urban resident has over his "dOwn
town" neighbor is the taX-cOllecto
cannot collect toll for the fresh al
consumed by his lungs.
One of our local milkmen gave it al
reason for putting water in his mill
that he only has two cows anC
-a.they don't give enough to supply al
customers. He warrants to ust
pUre<Irtesian water only.
Prosperity comes soonest to thos,
who hustle for it.
The 'game hog" now has a grievance
against the last legislature. He can
dispose of his slaughter from one coun
70.