The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1897-10-01
Southern Kansas Business Men

Briggs, dry goods at Pratt IS advertising
extensively. He prints letter from his
wholesale hGUse a. 2 part Of ais display.
L. L. Oden Of Hutchinson says: Cool
nights cause one 10 think Of MS coal bin.
Now Is The time 10 ill il up before prices
advance
Take as much space as you need TO tell
YOUR story plainly and fully. Don't cramp
your story TO get ii into a little space. and
DON'T stuff 1t 10 get Il into a large one.
If you have something 10 say your ad-
vertisement cannot be too long. The only
Objectionable long advertsement IS the
one in which nothing interesting is writ
ten.
II is re-assuring 20 note that the busl-
ness men IN southern Kansas who have
been wont 70 publish merely their NAM
and business are quitting the valueiess
Ia BIT.
The ruiz IF honest quotations Is inviols-
bic. FOR years yCJ may treat a customer
fairly. Then scol him once and ne for
gets ali pas; benefits and quits trading
w!tl you IN G-sgUSt.
Reward the clerk who IS the hes, in his
department. You are not a success unless
lou do. a faithful clerk unappreclated
VII Re taken away from you and VIII BIAS;
your store az every turn.
After writing an advertisement. 20 over
l. Q word al q tine. and see II you have
not sais something obscurely. Get sep
arale piece q paper and work N8th that
sentence Until you have i right
The clerk who cannot keep a store
secre;. or wac talks OF the business affa.rs
q the store IN public. might as Wei retlre
a. once lie VII Sooner O. later be fred on;
ard as should leave Eale Re car 70 50
sra = Illy
I-ndsr 30 circumstances perm, your
cIerks 20 De .znarsats Of what your sdve--
t.sements say Il disspposnts q casto-ne-
&c fna thai the cierk knows nothing -
regard 70 Ehs; Re believed Tz-s specisl
Inducements.
Here : soTnf -.zsz very cool from -
Hutchinson Merca7.Ifs 're-pauy- ''0t1e-s
1a-nk they are selling Eroceuez a. p-Ic-s
Ehsch 5ffy cosup-iicloa- Compare cur
pres VITA theirs. listen 70 The qua-ty
st0-y.' s5ea decide where 70 buy"
Ths merchant We E use "a alEsys
On q lockout f5r o2ortu-ftles- They ocrur
AZ ionE Intervals. AID the smart hss.Fsess
man waen - in6s ozs rs1ogn.es IS Sovr-
-
makes TIE ruos, % l. OnIy b. unusual
efIo-s caz - keep 81 opportunity
NoihIng = . p.iiabss a. a display Q; e.
.hussasza wh.ch > mex fslt Y5u car -
sEr-e-s z!tzou; beng er;agzssstl-. 5Et yos
can not - enthusiasts w,tsoa: sincerity.
The ErKl1sh language sUsoi1tesy refuses
% Be = pay 20 tss 6e~e7t OF. AT usisss
ven a-e sincere pour el-ass-as-u IA. .
.sks su1 every reader Wtl Xxx r.
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