Richmond dispatch. [volume] (Richmond, Va.) 1884-1903, 1897-11-20
SEND OUT GOOD LUCK
TRAIN LOAD OF BAKING-POWDER
SHIPPED FROM HERE.
The Largest shipment Ever Made
from Richmond, and the GOODS
Manufactured by Home Enter
prise That IN Growing steadily.

The Southern Manufacturing Com
pany. as told in the Dispatch yesterday,
has the distinction of having sent out
the largest shipment ever made at one
time from this city. Not only that, but
the goods of which this big consignment
was composed, were manufactured In
this city by home labor.
The Southern Manufacturing Company
IN Thursday sent out twenty-seven car
loads of GOOD Luck" baking powder,
the shipment being consigned to jobbing
houses all over the South. In these cars
were packed over one million cans of
baking powder, and the enterprising
house claims that this beats the worlds
record of such a shipment.
Each car bore label running its en-
tire length. on which, in big letters, APP
peared the name of the brand of the
powder. kilograms were being received
all day yesterday by the company from
different points on the road over which
the long string Of cars passed, remark
ing on the novel sight, and congratu-
lating the firm upon it's enterprise.
These goods were not sent out as
samples or at reduced prices, but the
shipment was made to fill the regular
orders received from their trade, which
came to them through the usual chan
nels.
The Southern Manufacturing Company
began its business here about four years
ago, and since that time its trade has in
creased to immense proportions. The
company. in order to supply the great de-
mands upon them, are now confining
themselves solely to the manufacture of
the Good Luck baking powder. The
weekly capacity of the house is $4,000
cans. The daily output is about 10000
cans. The compaDy's employees are all
from Richmond. A great number of
drummers are employed. most of them
being Richmond boys. Mr.. f. q. Leigh,
Jr.. is president of the company, and
Mr.. Wright the general manager
INTERVIEW WITH MR.. SAUNDERS.
Mr.. T.. A. Saunders, Jr., of the firm Of
l.. A. Saunders & Sons. speaking with a
Dispatch reporter last night of the NAM
moth shipment of Richmond-made goods,
said:
why, II is my opinion that Mr.. Leigh's
thorough identification with the jobbng
trade of the South and Southwest.
through his efforts to have the evils of
the grocery business corrected, and his
executive ability, render him more suited
for successfully directing a manufacture
ing business in the South than any man
/ know OF. Again. / know Mr.. Leigh
spent all the money necessary for per-
fectlng the formula of this baking pow
der and has the output continually
pass under the closest scrutiny of a
.hemst to insure the purity of the goods
and the exactness OF each proportion.
"Four years ago the Southern Manu-
featuring Company's capital was i'm
paired to such an extent that the stock
was worth only Is per cent. The direc-
tors met at that time and voted II to
be 10 the interest Of the stockholders to
close the business up. Mr.. Leigh pro-
tested against this. and insisted that
coed Luck" baking powder which had
Just been placed on the market. could,
under the proper management, be made
a profitable article OF manufacture. The
fact that Mr. Leigh has been able 70
build this business up TO its present pro-
portions I consider wonderful, and have
never heard OF anything to compare
with Il. 1t has reached proportions that
not only Richmond. but the entire South
should feel proud Of"