Santa Fe daily New Mexican. [volume] (Santa Fe, N.M.) 1885-1897, 1897-08-04
An Enormous Mass of Literature
Distributed Treating Of the
Various Resources of
New Mexico.
The URGENT NEED OF A FRUIT EXHIBIT
Mr.. Lesson Proposes to Bring Party
of Prominent People from the Ex-
position in Special Car to In
spect the Many Industrial
Advantages of New
Mexico.

Mr.. j. j. Leeson of Socorro, manager
of the New Mexico exhibit at the Nash
vile exposition, was in this ,ity Yester
day, and to a representative of the New
MEXICAN he talked at length of the big
fair, and of the many advantages thai
will accrue to this territory as a result o.
the display of which he has charge
Naturally he is very enthusiastic on the
subject, and he is particularly anxious
that the territory should send on a fruit
exhibit, to bear out the written and oral
statements which have been widely dis
seminated at the exposition regarding
the horticultural possibilities here. This
display he thinks should come from the
proposed horticultural fair to be held in
this city during September.
''In the matter of direct Advertising"
said he, "no state or territory has Jared
uny better, or even as we'll as New Mex
leo. have obtained ia columns of ad-
vertising matter for New Mexico in the
big journals of the east and south, be-
sides excellent notices from the press as
sociations of Arkansas, Alabama and
Michigan, for which states special days
have been celebrated. The special edi-
tion of the New MEXICAN had an enor-
nous circulation and the supply of 10000
copies is nearly exhausted. New Mexico
has indeed been we'll provided for in the
matter of advertising. In addition had
500 pamphlets on irrigation, 10000
pamphlets on farming by irrigation, TO-
900 Pecos valley folders, 10000 Maxwell
Land Grant folders, 10000 folders issued
by the Santa Fe railroad treating on New
Mexico as health resort, and 10000 folders
by the same road giving general descrip-
tion of the resources of the territory.
This enormous supply of advertising
matter has been nearly exhausted, 30 it
will readily be understood that this terri
tory has been kept before the people.
specimens representing every camp in
New Mexico, and representing nearly all
the known minerals. Ours is the best
mineral display at the exposition, not
excepting that of the United States gov
ernment.
"The gentleman in charge of the Smith
sonian exhibit visited our display some
weeks since, and after careful inspec.
tion, he acknowledged, that it was not
only the best on exhibition, but the best
collection that he had ever seen. This
display Is arranged in 20 cases, on 10
tables, and the remainder finds room on
faa 90 ha1u 10 W.T. kb,
most attractive manner possible and
from the first has attracted widespread
1t is the headq uarters for
mining men all over the country, and
there is always crowd Of people about
the exhibit.
San attractive feature-a feature that
catches and holds the attention of strang-
ers is the wire gold and silver specl-
mems and the display of copper. In the
agricultural display the best feature is
200 jars of grain from the Las Cruces
college, which shows 118
varieties of wheat alone. Then we have
200 bundles of grain artistlcally arranged
against black back ground that always
attracts a great deal of attention. Each
bundle and jar is properly labeled and
classified.
"The Indian exhibit consisting of
Navajo and Apache blankets, baskets
and brides, makes good showing and
has formed the subject of many inqui-
ries from all sorts of people.
"The Commercial club at Albuquerque,
sent collection of 200 photographs of
territorial institutions, which gives the
exhibit an artistic touch, forming
strong attraction.
"The farming and fruit lands and the
climatic conditions existing in New Mex
loo, form the subject of maj ority of
the inquiries concerning the territory.
People are not satisfied to read about
New Mexico, they want to talk with some
one who can speak from actual expert
ence. By this do not mean that the
reading matter has not done great good.
1t has and the territory has never been
so thoroughly advertised before. The
climate of course is prime considera-
tion with people who contem plate locat-
ing here. / am greatly surprised at the
number of we'll informed men throughout
the east and south who have an idea that
the heat in New Mexico ls excessive all
the year round. For such men simply
turn to the weather bureau reports, and
in almost every case make a convert,
and secure a prospective settler. When
they see paragraphs in these weather
reports reading: "A little too cold for
corn in this or that section, and this in
June and july they change their minds
In regard to excessive heat. have
thousands of such questions daily, and
The people that I have set right in this
natter Of climate would make good
'ized army.
II have given many letters of In.
reduction to parties now on their way to
ook into the various industries of the
erritory. In this connection I might
mention little scheme of my own for
the territory, upon which I
I'm now at work. 1t is to bring a party
IT prominent business men to New
Mexico in a special car, and show them
vhat we have here. I have every reason
10 believe that this proposition can be
'uccessfully carried out and that the
would be greatly benefited
hereby. have talked with the Santa Fe
ailrosd officials and they are in favor of
his special car party. Everything in the
natter of favorable rates, etc., will be
granted, and have already 35 prosperous
non, representing almost as many differ