Santa Fe daily New Mexican. [volume] (Santa Fe, N.M.) 1885-1897, 1897-09-02
!. A "huSILEN NEEDED.

VlNoe Vi uhe bhlLN NEW MEAlCAN lo GA
pressed himself repeatedly upon two
matters: Santa Fe as health resort, and
the possibilities of the sugar beet indus
try In the Santa Fe valley.
In speaking of the climate Mr.. Morton
said he had visited every health resort
along the line of his road, and nowhere
else had he found conditions 80 nearly
perfect as in Santa Fe. With the return
of better times large numbers of wellto-
do people ia the east would come to the
territory in search of relief from diseases
that req uire change of climate, and that
many of these healthseekers would turn
to this city as their stopping place.
Looking at the matter from Mr.. Morton's
point of view Santa Fe has bright fu-
ture before it, but is there nothing the
citizens can do to bring this prediction
to state of realization Can nothing
be done to attract those persons who
would gladly come If the advantages of
the climate were fully known au1 the
places of historical interest properly
placed before them?
1t is true that many articles concern
ing the ancient city have been pub
lished in eastern papers and magazines,
but these have been read and speedily
forgotten. Again, the very things that
should receive attention have not found q
place in these articles for the reason that
newspapers and magazines are not run
ming free advertising bureaus.
The advertising Santa Fe needs is that
which will impress upon the minds of
sightseers ana tourists the pleasant sum-
mers and mild winters; the results of an
extended stay in q climate where the sun
shines almost constantly; the points Of
interest should be enumerated and the
special historical event connected with
each, and above all the accommodation
that can be furnished should be clearly SCI
forth, 1t may seem strange to persons
who know all of these things that they are
not known by everybody in the whole
country, but such is the case. gentle.
man who spent the greater part of the
summer here stopped off on his way te
California because he had heard of Santt
Fe as quaint old town, aud only intend
lad 70 in That
extended through weeks, for the reason
that he found here just what he had hopet
to find on the coast. Many wonder VIZ.
Colorado Springs has grown and fourishe'
SO marvelously in che past few year
while Solt,, has made oomparativel
little advancement. 1t is easily explained
Colorado Springs has been advertised il
the manner here outlined far and wide, i
season and out of season, and inducement
were offered to desirable people to max
their homes in that city.
II the proprietors of hotels and prop
erty owners in Santa Fe will do some o
this kind Of advertising, and keep it a.
for few months, the result will be YER
apparent. 1t will cost some money, bu
the investment will pay the biggest kin
of interest. The day when people cam
here because there was practically n
other town 10 the territory has passe
never to return, and if the city is To be
come what nature intended it to be, ther
will have to be some "hustling" done.
In regard to the sugar beet industr
the experiments that have been made tn
past season have settled the question G
the a1aptability of the soil and climat
to the culture of beets. Beets will gro
to the greatest perfection, and it is SAT
to say, taking into consideration climati
: conditions, that the per cent of sugar j
them will average as high as in the Peco
valley. 1t is not necessary to here spea
| of the benefits to be derived in fnancie
: way from the extensive raising Of beetI
that point has been fplly explained tim
after time. No difficulty will be encour
tered in securing the necessary capital t
build factory, provided it can be show
to capitalists that the amount of beet
needed to operate factory successful
, and protitably will be furnished. An
right there will come the rub.
To run factory with profit the prod
uct of thousands of acres is required, an
that product must be as absolutely Gel
tain as seasons will permit. Land suit
able for this industry is located a
around Santa Fe, and for 100 miles
the north and the south; shipping facil
II ties are of the best; water can be had j
abundance by the construction of storag
reservoirs in the streams-in fact every
thing has been furnished by nature 70
the successful cultivation of beets exceI
enterprise and "hustle."
To sum the whole situation up in MT
shell the only thing lacking to make Sar
=. ia Fe one of the largest and most pro-
!. porous towns in the whole territory {
New Mexico is "hustle." "The Lor
helps him who helps himself" But on
or two men cannot carry the whole loa
nor accomplish the objects and result
the whole city is signing for. Only COZ
certed action upon the part of everybod
will do that, and it will then be an cas-
task.