The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1897-11-09
Southern Kansas Business Men,

prices are tipping your way" is good
expression.
The York-Key Mercantile company Of
Kiowa speaks of good values as plump
values"
There is little doubt that the advertise
rent OF the future will be illustrated. A
picture talks faster than words.
That stove which has its name on the
leg is doing a wonderful lot of good ad-
,ertising in southern Kansas this fail
Christmas is kinder to no merchant than
TO the jeweler. And the jeweler who al
vertises the most cleverly gets the bulk OF
the trade.
H G.. Waltner, general merchandise OF
K.owa, says: your money IS earned by
careful industry. Why not be as careful
In spending IL?
W. H Pottle, dry goods. Of Arkansas
City, has taken up the idea OF Friday
sales. Friday is becoming a favorite day
in the week for sales with southern Kan
sas merchants.
Smiths drug store at wellington says:
eff you want an ordinary perfume you
can get It most anywhere, but IL you are
looking for something nice, why. Of course.
you 80 &c Smiths drug store
Records, the druggist at Kiowa, says: 81
am now selling lots of blue vitriol Tor
smutty seed wheat That is a very valu-
able advertisement, and 1t is dollars 20
doughnuts that Records : getting Big
returns from It.
In town where there are no daily pa
pers, It does not hurt mans business 10
advertise once a vrsek. But IN q town
where there are daily papers. advertising
orce a week VIII not pay In proportion
10 a daily advertisement
II Shakespeare had advertised more he
would probably have been appreciated
more during his lifetime. Shakespeare
wrote the best the world has ever read.
but when he was LIVING he did not take
the trouble 20 call peoples attention 70
that fact.
The statement 10 the effect that we
carry shoes for the grandparents and the
baby. is not particularly valuable II yoG
are running a good shoe store. this -
taken for granted II you have a par;ic-
uiar Ene OF shoes for old folks. or q par
tioular line for babes. say 50.
In spring weather 4 man can wear a
winter suit and make GU. II the faH
a man can not wear a summer suit lons
without freezing 70 death lie must buy
new clothes 70. that reason the clothier
who does TO; advertise az this tine OF the
year doesn't know RS Business.
A merchant tailor IN advertising Usually
considers Il sufficient 90 say that a zooi
suit czn Tot BE male without a sk.lifs'
cutter He would ind II more interesting
70 80 on AID explain that there are 70
M sLouste--blsiss IL the world exactly
alike. that 70 men have arms of ne Sane
k.nd. ttc-
The furs chiefly used By E1siHners are
cable. astrzkan s1d na2rtsn. these oe.aS
put OF a. borders 20 caposss as9 toqges
o. velvet NoEs.sz frsqss1tly sPaiy
rouases zad deep fittings 6. fgr 70 tAs
hans q winter costumes ard dresses. as
vel a. . cto;A ezpes accompanying tc.ists
fo- pronenets wear.
IN TIE display % Goats - retail ~ gco1s
hcz.s~s an5 n tie sE--ss-x stocks iAeFs
are mere z1ot-is OF sez1s<1a All Pe-s-4n
lamb. individually OF II co1a5-rzssoa. ;Aa1
a, Other fu-A TIE conhsca;to1 q ss-.c-
e.sisy stylish n smaller garments. az
a re-ozelA5 c5z:s ooe sees rat Persian
Lamb Is =asch 1sst-
A sassx zCzzEz's heart caz rot be Sonxa;
xs.s 4 saz-y Ki-6a<ss aSS-e ca, coar
sas - sz.lis ~ht-s invites ezsccz1s8 -