Middletown transcript., 1897-08-21
wANAmAKER,s.
PHILADELPHIA, Monday, Aug. I6, 1891
This Is Not Wanainaker's $
Store

CIOES
In one sense-Et is the peoples
store, owned and managed by Mr..
Wanar1aker, who only benefits him
self and partners through the bene-
fits secured by the store for the peo-
pie. Doing the best things in gath
ering merchandise at points of pro-
duction, economizing transporta-
ton and distribution, assuming re-
sponsibility in each transaction and
charging a uniformly low commits
sion for the service, insures mutual
benefits. The people are advantaged
and no one begrudges what the
agent gets for his risks and cares.
The principles laid down for the
business are sure to work out to the
good of all concerned. Truly the
big stores get bigger because the
people flock to them for advantages
gained. And yet the smaller stores
increase in number by the trade of
their localities, as the lists of the
mercantile appraisers are said to
show. 1t must not be forgotten that
this business was like almost all
others-yery small when it began.
Two thousand dollars would have
paid for all in that store. Little
stores aswelI as big ones can grow
and get better all the time, Why
not?
1t may not be understood, but
nevertheless we put it on record as
our opinion that the people in city
or country should supply their wants
at their neighborhood stores for
whatever they can buy of them ad-
vantageously. Grateful to all who
show their preference for our store,
we shall be quite content to take
the Ieavings with such business as
would also come naturally to US,
from being the first to show new
goods and new fashions and from
having classes of goods never seen
elsewhere. There are also certain
special opportunities that come to
us to cheaper prices, as when we
assist manufacturers in perilous
conditions or supply them with
orders by which to give full employ
ment to working people in dull
periods.
The reason we send wagons to
Atlantic City and elsewhere in rural
sections is because our customers
having bought goods of us, we de-
liver them by our own service at
their own doors, as the cheapest
and best method. There will still
be plenty of business. for US if the
people patronize we'll their own
home and locality stores. While we
prepare for business and work for it
to the best of our insightS, we are
quite content to take that share of
It that fairly comes to us because
of a better service in qualities,
prices and guarantees, or other sat
isfactions.
While we never brag of our busi-
ness, and especially while others
are suffering, our store has grown
little by little to the full size of an
entire block, and it steadily grows
from within, because it does some
things better and better-as the
people, one by one, find out-from
day to day. Almost every one of
our departments has behind it over
twenty years and some of them
nearly forty years experience.
Furniture LAST August it
"A An1uie seemed as though
the furniture stock was perfect and
that values would never be sur
passed. But a year of study and
trying has helped wonderfully.
Prove the
VAST FURNITURE STOCK
at any point. A CHINA CLOSET of
worthy build and graceful pattern,
quartered oak, for $3.50. Such
piece of furniture would be counted
good value at $40. And that is but
a random hint.
TWO HUNDRED AND FIFTY STYLES
OF BEDROOM SUITES
are ready, So for substantial g.
piece suite of solid oak in antique
finish. At SIS there are six styles
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