The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1897-10-23
Southern Kansas Business Men

| In their cloak department w H. Squier.
| & Co.. Of Arkansas City, have 500 gar
ments.
Parry. Reynolds & Co, OF Arkansas City,
in pushing their co-sets speak of them
as new and necessary"
A. F. Dauber & Co.. Of Winfield dry
goods, say: We consider a pleased Gus
toner as a standing advertisement Tor our
store"
The political boss aims 10 have every
one his friend and no one his enemy. The
successful merchant works along the
same line.
II a customer comes 20 our store and
can not find what she wants and will take
no substitute, sympat hize with her in her
disappointment.
W. H. Pottle, OF Arkansas City. good
naturedly AYERS: we still hold our seat
in the front coach of the cloak trade pa
rade." BY the way. Mr.. Pottle Is advertis-
ing cloaks with a pers.stency which must
bring him tangible returns
IL is a curious fact that most men can
think TO write only with a pencil in their
fingers. Don't get discouraged II you have
10 sit, pencil in hand. for a querter OF an
hour without being struck with d good
idea. If You persist, it viii come.
II you are big and strong enough to
advertise a certain kind OF goods az a
price that is strictly astonishing. do not
explain why you do IT, The great leaders
in al lines in this world 90 not explain
everything. They 20 ahead and do t.
John Wannamaker spends sLoO) a month
with the Philadelphia papers IN advertis-
ing. OF course ne Is just throwing that
money away. OF course a man who has
made such a success IN NE a. he does
knows nothing about advertising That Il
about the way the mar who doesn't ad-
vertise has TO argue.
The advertisement writer's mind should
be something % a pan. lie should dump
his IDEAS into his mind and begin shaking
and continue shaking until only the god
nuggets remain. He should cons.der, cut
consider and CT: again Untg be says Jus.
what he wants 20 say. says :. Clearly ard
n the fswest possible words.
WHAT e the advantage Of a ns~spape~
over a circular advertising letter. TIE
advertising circu.ar n being naz.led % a
single person seeks 20 impress on ga u.n1
that he i better taau the ccznmea pubic
that ne Is privileged Tas newspaper al
vertisement speaks 20 a. alike. Il tast g.
- Truly American. aa1 = that = IVES The
American pub.sc.
No one knows Tie mystery OF sympathy
= reveals itseis ia re glance. -tae posture
tie s1xlCls co1tractiou q tne sys-broxs
mere than n any Vcr1s- A synpzIoscl-
clerk wlo Is sincerely syraD4thssic EBI
SCI more goods than i5e c.erk Eho = no.
syEpsche-ic. G. - &C. fnslzcere zbozt q
Tee reason fer tzls 81 tas- humanity has
become a Lstectige CT en- 5-iczs-
F1ue EzElsh znI scot-a cas3sar chesss
1ozll mans ~ GEMS a. Eaosessl4 n Len-
con. wise CsEs5 laa znz American cheese
E1:cA are really wc-f5 Eraiz = O.
eats a. mzca. sel f-s11 - cszis low
- American makes can. hcNever. arlBE=
10 sE-; - s-tBpi-z crl. hrsi-class EoSfs
"a asca nuEt II f-1e cszCas- tas .asHrz.
British pTe31Gie- asz-,s. z1ytaf-E sor-
q. zn1 a. TIE SAM f-aaz sEsgce-ns the
-ecoIlsetio- et i-fe-sor goozs fo-Ears.-s
q rae pas . IL graz ir5zry CO -sss;sl-
.'c- Wa col- storage 9; - cheese sse-
cries. 90 1oTzst-gcse. "a; re tenpe.a-
Gre saz- Fs-s- use aao~e . csE-ess
American ras-ss nay . -nsSs -qszi % ~
RS; B-.sla1- AID csa q; 70 s.sts-t Esy
I'D AZ saszlsy aga Slars n E-Eazs zaar-
keA 4