The Newberry herald and news. (Newberry, S.C.) 1884-1903, 1897-12-14
PUBLIC ADVERTISING
a PAPER READ BEFORE THE PRESS
ASSOCIATION.
On tho Subject BY tho Editor OF the Man
ming Times, WHO shows tho Injustice
DOne the Pressb by the Lcgl laturc.

Inc following paper road before
tho State Press Association at New
bcrry by tho Editor of tho Manning
Times shows tho injustice done the
Press of tho State by tho Legislature
in reducing tho prico of all official
advertising:
MIR. President and Members of the
South Carolina State Press Asso-
citation:
L am honored greatly and above
merit IN having beon charged with
tho duty of setting before you the
relative obligations of those ontrust.
ed with the int ,rest of tho individ-
ual, and the public welfare, as
effected by tho publisher of news
| paper.
1t may be we'll considered that tho
publisher of newspaper, whether a
daily, semi weekly, or weekly, enters
upon such an enterprise with high
purpose to subsorve the best interests
Of the State, the people at large, and
the community's interest affected by
its columns. Tho newspaper failing
to moct the favor of tho public must
fail. Any newspaper failing to give
information Of matters affecting tho
interest of the community whore it is
published should fail The publish
or under the conditions and demands
now prevailing, must provide for tho
patrons of his paper the current news
OF tho day select, with care from OK
changes, secure correspondents and
contributors, look carefully after 10.
calls of interest, and have well digest
od editorials upon subjects interest
ing and educating. Tho publishers S
work does not stop pwith those ar,luous
duties, but he must, with great care,
| look aftor all advertisements, that
each may appear to the best advan-
tage, he can present, and display
same to catch and please tho oyo of
tho reader. 1t is not tho quantity Of
matter in an advertisement which Sc
cures bost results, but rather the caro-
and Judgment exercised IN the style
and method.
Great strides have been made
within the past fcw years by nows-
paper publishers in sonding out
| papers Of such merit as to become
| household necessities. 1t is manifest
that ass!duous toll, careful thought,
exacting labor, is the lot Of the pub
lisher and to all of this add grave
responsibility, greater than that ofa'y
other of the community, that he 50
publish as to uphold and build up the
tone and character Of the people, and
instill healthy action in all things
pertaining to the material welfare Of
the community. This glimpse at tho
position of tho dutios, tho labors of
tho successful publisher Of nows-
paper, places him with moro influence
than any other citizen, in closor con-
tact with the people than any dozen
citizens combined His teaching is
soen and felt everywhere, and his
paper becomes household necessity;
it is through his paper that informa-
ton Of publications will reach n
larger number Of tho people than any
Other method or medium of advortis-
ing will afford.
This scems to havo beon rocog-
nized over century ago. The law
makers Of this commonwealth, by
Act of the General Assembly of 1901
provided for tho fullest advertisement
which could bo secured in the coun-
ty, district, or State in all matters of
| public interests, or which affected in
dividual rights in property. Tho
tax collector, the sheriff, and all
officers of the courts, by mandatory
acts, were required to publish or ad
vertise in what was then donated
"gazettos," now known az ncwspa-
pers, all matters affecting public or
private interests, such as time and
place for payment of taxes. assoss
ments, Judicial sales, election notices
citations. and all legal notices. Tho
purpose Of tho Act of 1901 was evi
don't; the law makers Of that day
wisely saw the necessity Of adyertis
ing, sought to secure tho widest pub
licity to matters of legal notices anC
public affairs, consideration being
had for these interests without ever