The Marietta journal. [volume] (Marietta, Ga.) 1866-1909, 1897-04-29
SHOWCASES.
Used In. Many Businesses, Sold In Large
Numbers and Many Exported.


Numbers and Many Exported.
| The largest consumers of show
cases are the cigar dealers and next
ltotheln the druggists, Dry goods
dealers use more showcases now
than ever before, and large num-
! bers of showcases are used for mems
furnishing goods and for millinery,
and many are used by hatters, espe-
cially forRutside display. In some
cities outside showcases are not
permitted, but in many cities they
are, and large numbers of showcases
Tor outside display are sold not only
for hatters, b1!t for florists and for
dealers in many other trades.
| There is hardly business in
which indoor showcases are not
used more or less. Confectioners
use many showcases; many are
used in bakeries, and they are used
u grocery stores. Many are used
in notion stores as well as in toy
shops. They are commonly used in
hardware stores for the display of
the finer cutlery. Undertakers use
them to show the costly modern
burial collins. Stationers use show
cases; so do jewelers. for the display
of jewelry and silverware.
"A great many small showcases
are given away by manufacturers
Of various articles, as thread or sew
ing silks or perfumery and various
other things, for the better and
more convenient display of their
bQyn goods. Showcases were never
1 SO cheap as now. Good modern
showcases can be bought at what
seem marvelously low prices, and
4 the finer showcases were never SO
handsome or SO well fitted up and
\ perfectly adapted to their several
uses as now. The old style show
case had a vertical face and level
flop. Then came showcases with
heyeled fronts and cases with the
front panel of bent glass, making a
0unded front. Now the old style
las come back aagin, and there are
pl@ at present moreshowcases with
hare fronts. Showcases have a
reater variety of style than ever
before, upright or otherwise, Tor
lanes, for co1Sets ard for many other
Especial lines of goods. The show
4 case of the moment, made by all
II manufacturers and called in the
trade ''the silent salesman" is a
case made 80 take the place of both
counter and showcase. The top of
1 this case is at the same height as
the top Of a showcase ON counter
would be, but the case reaches down
nearly to the floor, where it rests
upon platform or base perhaps six
or eight inches high. This as really
showcase three or four feet in
height, extending practically from
the floor upward, with a fiat face
and a fiat top. It is made any length
six feet, aen feet or any other
length to fit .spaces. 1t is provided
with glass shelves forl the display
of goods or with drawers terraced
back so that at least A part of their
contents can be seen.
| Showcases are made with wood
| frames in various fine woods and
with metal frames, Sand there are
now made. including cases Of the
very largest sizes, showcases with
! neither wood nor metal upon the
edges, the plates of glass being &C.
mented together and thescase being
further secured by stesl rod run
ming through it just within the an
gle at the corners.
The newer styles of cigar cases
l have moistening trays, which slide
tnhder the case and are ont of sight.
They are very shallow trays, with
a metal lining and containing a
sheet of felt, which can be moisten-
ed, the moisture remaining for days.
{ This is in place of the cup and
sponge withiR the case among the
cigars. Many cases, both upright
and horizontal, designed for one
purpose and another, are equipped
with brackets or with notched up
rights to hold the ends of rods, by
means of which the glass shelves in
them can be adjusted to any height,
according to the requirements of
the goods it may be desired ito dis
play in them
The introduction of the incandes-
cent electric light made possible the
convenient lighting of outdoor snow
cases with fixtures that could be
moved with the case, and now in
side showcases are frequently pro-
vlded with appliances for electric
illumination.
There are made folding showcases,
h. IN, L.