The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1897-12-17

the immense anu SYSTEMATICALLY con
Quoted establishment Of
MASTERS DEPARTMENT STORE.
Like many others he had certain
vague impressions of the business and
its magnitude, but having gone over i,
with some degree of careful observa-
ton, he was free to confess 1.-The half
had 1T been told" and with the facts
before him, confirmation strong as
holy writ" has replaced the heresays
and they do brleve?
In other words there Is no ether store
like il in Ocala
WHY?
Because il is 4
DEPARTMEN ESTABLISHMENT
an institution that has come to stay,
and und ,r one roof mortal can sup
ply his or her ordinary wants
This department business bears the
same relation to the ordinary necassi-
ties of mankind, as does the concen-
traitor of capital in carrying on the
vast enterprises and industries OF our
common country and of the world
II SIMPL1F1ES AND ECONOMIC
TIME AND MONEY.
The fact that Mr.. H. B. Masters has
inamguratcd this system Of doing bust
ress IN Ocala, stamps him as
Ia rough going man of aft airs and
Keen discerner of the reeds of com
munity, being profits to him, which in
turn his accomplished salemen dis
tributes among his customers. All
this IS done under the trained eye and
the experienced and IN atured bushes,
Judgment of Mr.. Brantly a. Weathers,
who being to the manor born and
having grOwnup with the generation
which now hold the business b0trds
and manipulates the commercial
reins Of this important AMI busy estab-
llshment, knows the every need of the
trade and is alive t. the necessity of
supplying its necessities.
Mr.. Waath-rs having grown up with
th- people, who recognize the worth of
ling integrity, is it any wonder he has
won their admiration, confidence and
their trade.
Mr.. Masters, who resides in New
York, !. one of the prominent business
men of the great metropolis. His re-
lations with the trade are intimate,
his knowledge of goods excellent. He
is thoroughly posted in every line his
house handles. Prices are at his
tongues end. His keen sense of values
his appreciation of bargains-his
con Of vantage, being the agent of
manufacturers, enables him to secure
goods ar prices that places other deal
ers who buy from jobbers and whole
salers at a disadvantage, enabling Mr.
Masters to begin to count his profits
on his purchases where his competitors
begin to count their cost, while he
declares dividends in many instances
to his customers In the way of bargains.
GREAT VALUES AT MINIMUM
PRICES,
where others paid maximum Fl CURES for
the same goods.
These are facts worthy Of the con-
sumcr'S consideration. They help to
tell this story and emphasize its per.
sonal application.
MASTERS ADVANTAGE
lies in larger, more varied stocks
bought under the most advantageous
conditions, not forgetting the
DISCOUNT SECURED,
which comes with that impressive and
majestic word
SPOT CASH.
Goods with such values put under
ONE ROOF
lessons the cost Of doing business.
One store under sub heads can bt
run more economically than
FIVE STORES
under five roofs, with five separate
managements, and their attendan
expense.
A live merchant, and Mr.. Weathars
the general manager of Mr.. Master
business, ia one of that kind, having
bought the right goods at bargains. /
eager to share his advantages with hi
fiendS, who are none other than hi
customers Friendship begets conf
dence and he longer this pleasant stat
Of affairs continues the stronger grow
D. l.;