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La democracia. (Ponce, P.R.) 1890-1948, 1897-09-20
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The news & observer. [volume] (Raleigh, N.C.) 1894-current, 1897-10-17

strides that the Royal & Borden bust
ness has made in Raleigh under his
management is the best evidence of his
fetness and competency.
Mr.. L. Palmer Jerman, one of the most
accurate accountants in the State and
one of the most popular and .-,.,,,,r,p,
young business men in Raleigh, Is the
secretary and treasurer OF the Royal e.
Borden Furniture Company. His hand
some office in the Royal & Borden fur
nlture building has been provided with
every convenience for easy and accurate
office work. Mr.. Jerman is an expert
bookkeeper and accountant end his ac-
QUESTION to the business has added to it
energy, sterling business capacity and
high individual character and popularity
Messrs. James Thom.pson w. r. Bea-
vers and John Pennington are prominent
members Of the foIce that conducts this
extensive establ. lshment. They are all
men of business training and valuable
aids in the. e'fery day activity that char
acterizes ttae establishment. 1t is worth
an hour of any housekeeper's time to &c
and look through the immense new es-
ablishment Of the Royal & Borden Fur.
nitude Company, whether they wish tc
The news & observer. [volume] (Raleigh, N.C.) 1894-current, 1897-10-17

firm. They talked it to the citizens, who
became interested, and in a few months
the busy wheels of the Goldsboro Furni-
ture Factory were driving the machinery
which transforms rough lumber into
beautiful furniture to adorn and make
comfortable thousands of homes.
"A dream had been realized and Royal
& Borden's statesmen on the road began
to tell the merchants of many States of
the beauty and cheapness of GOldsboro
furniture, orders began coming in and
car load after car load began to go not
only to our merchants within North
Cardinals borders, but merchants in 9TH
er States saw at once that in the new
factory they could get the best goods at
lower prices than they could elsewhere.
or course the ability to sell cheaper is
due to the experience and wisdom of the
management. Their goods became popu-
lar from the start and have gained
popularity every day, until now Royal
& Borden ship furniture North, South,
East and West.
''This great business is managed en-
tirely by home folks. 1t is large plant
and gives employment to a great num-
Der of people. Indeed, it is a blessing
The news & observer. [volume] (Raleigh, N.C.) 1894-current, 1897-10-17
GOIlDsBoRo n. G.

cre FOR furniture. But it was not al
ways thus. Twelve years ago no one
had a real furniture store in the town.
A number of merchants carried side
lines of furniture, but great big re-
tail furniture store, to say nothing of a
tremendous wholesale affair, had never
been dreamed of then.
Large oaks from little acorns grow,
Royal & Borden began business in a
small way-selling furniture at retail.
Soon their business began growing;
they studied the business-when to buy,
where to buy, the kind of goods to buy.
The result was their fame outgrew the
limits of the town and surrounding
country, and the nearby villages began
to patronize the hustling furniture fell
lows; then the larger town 20 or 30 miles
away found out that it would pay to
The news & observer. [volume] (Raleigh, N.C.) 1894-current, 1897-10-17

buy anything or not, and the clever
management are polite and clever to all.
The great amount of floor space FUR
nished by this big building enables them
to display on each floor their goods in
such n way as to make the establish
ment a regular furniture exhibition and
n place of interest to all who care to
look at he latest and best In this line OF
mechanism.
This concern carries every conceivable
article that pertains to "a iirst-class fur
niture establishment. manufactured
mainly in their own factories and
shipped in car load lots, dhus securing
lowest possible freight rates. Among
their specialties is the famous Jasper
office desk and the celebrated Whitney
baby carriages. OF the latter they are
now selling about a thousand year, or
an average of three carriages a day.
This is one of the most notable con-
Germs in the State. They are North Caro-
linians working up North Carolina ma
terial into the most artistic and useful
products for North Carolina homes.
They well merit the success that is
The news & observer. [volume] (Raleigh, N.C.) 1894-current, 1897-10-17

were thrown open to reveal the largest
and handsomest furniture establishment
in the State, with every one of its three
floors packed with the most extensive
and the handsomest line of furniture
perhaps that has ever been displayed in
the State, and for the first time that
young champion of the hustling furni-
ture men, Miles Goodwin, felt that he
had room enough to spread out in Miles
Goodwin is born furniture man. He
has studied nothing else He Is thor
ough graduate in this business. He can
put up a wardrobe in the dark and tell
what kind of wood it is made Of, and
can almost tell what color it is painted.
He knows just what it cost to make a
suite of furniture in the best improved
/ factories, and therefore he is good,
competent buyer. He can almost antici-
pate the approaching new fashions and
styles Of house furnishings and there
fore he is always right up with the
moving procession. He is content to
name prices on the lowest possible mar
gin basis, and therefore he is a popular
and excellent salesman. He is, to sum it
all up, one of the best all round furni-
ture men in the country and the rapid
The news & observer. [volume] (Raleigh, N.C.) 1894-current, 1897-10-17
J AND BoRDEN FUDNITU RE COMPANY, RALETGH n

all the cotton and tobacco it grows, Font
also to convert into furniture, &c, much
of the best wood of our magnificent for
ests
The credit of being pioneers in the
successful manufacture of furniture on
a large scale in North Carolina belongs
to Royal and Borden, two of the most
level headed young business men in the
State Shortly after graduating at the
University of North Carolina, Mr.. John
l.. Borden returned to his home in Colds
boro to engage in business. He comes Of
a family noted for business sagacity in
North Carolina. Before great while
in partnership with one OF the best
young men in the State, Mr. Geo. G..
Royal, Mr.. Borden decided to embark
in the furniture business in his native
town.
Royal and Borden made a strong team
prudent and progressive, wise and with
knowledge of how to trade, upright
The news & observer. [volume] (Raleigh, N.C.) 1894-current, 1897-10-17

furniture establishment in the State,
but one of the largest in the South.
North Carolina is proud Of Royal %
Borden, and the Old North State can
point 90 the three great establishments
In Raleigh, Goldsboro and Durham, and
with pardonable pride, say TO the world,
Behold what North Caroinians can do
in their own native State" and she can
with eandor and frankness say TO her
home-keepers and h0use-keepers, These,
your neighbors and friends, can supply
your every want with furniture, cut
from timhcrs grown in your own State,
as good as the world produces, and fash
Toned aud carved by the fingers of your
own citizens into as handsome designs
as this age has evolved at prices rs
reasonable as can be obtained anywhere
at home or abroad" Buy from them
and keep your money at home"
The stirring firm of Royal & Borden
are not without honor in their home town
of G0ldsbor0. The Goldsboro Daily
Argus, approaching what they have done
to advance the mercantile and manu-
featuring interest of that town and sec
The news & observer. [volume] (Raleigh, N.C.) 1894-current, 1897-10-17

pie want,
If our readers want to see as nicely
furnished office as can be found in the
State, they should go and take peep
at the office of Dr. J. L. McCracken, in
the Wright building. Royal & Borden
had the honor of furnishing it, and it
cannot be excelled. You should also see
the handsomely furnished model room in.
the west window of Royal & BOrden's
store 1t is indeed a beauty, and cannot
be beaten, a fact that those who have
seen it will bear US out in. You should
see the office and the window both to APP
preciate what we are talking about. See
ing is believing. We cannot begin to Dc
justice to them in these columns.
Royal & Borden are the only firm in
Durhor ~, that have ever received a solid
car load of cooking stoves at one time,
This they did last April. Since then they
have received several shipments.
In July the firm took the agency OF
the Crawford bicycle, and since assum-
ing the agency have sold forty-fve or
these justly celebrated wheels. This it,
indeed a good record.
Nowhere in the world can be found g.
more prompt establishment. To Prove.
this it is only necessary to call attention
The news & observer. [volume] (Raleigh, N.C.) 1894-current, 1897-10-17
eoLDseoRo, N. e.

ton, said in an editorial, written by its
gifted editor, in it's issue of July Goth:
"Not only in Goldsboro, but in thous-
ands of cities all over the country, when
anybody says anything about furniture,
the name of Royal & Borden comes to
the mind. Their firm name is literally
a household word. In fact no other
business ever established here has ad-
vertised the town as this firm. Some
time ago gentleman from Goldsboro,
while returning from Atlanta, met a
gentleman from Tennessee. AS soon as
our fellow citizen told the Tennessee
man that his home was in Goldsboro,
the Tennesseean replied:
Il know of your town through your
furniture house of Royal & Borden"
To-day GOidsbOro is recognized CEN
The news & observer. [volume] (Raleigh, N.C.) 1894-current, 1897-10-17

come to Goldsboro for furniture. Then,
as the days came and went, the retail
business grew and grew until vision
Of wholesale business appeared in the
distance, and soon the aforesaid vision
developed into a substantial reality, and
Royal e. Borden said to the retail deal
ers Of the country, "Let us sell you your
furniture; we guarantee low prices, and
save you freight" Now dollar saver
is machine that folks are looking for.
SO the merchants said, ''rell what you
can do" They did tell them, and they
sold them goods, too, and have been sell
ing them ever since, for they save their
customers money.
"But not long after the vision Of sell
ing at wholesale had materialized, the
vision Of a furniture factory began float
ing before the eyes OF the progressive
The news & observer. [volume] (Raleigh, N.C.) 1894-current, 1897-10-17
RoYALL AND BORDE

that has characterized the progressive
managers of the business. made it as
much impossible for the business 10 re-
main circumscribed by town. limits or
even by county limits as it is for a
buoyant vine planted il good ground to
confne its spreading branches to a
single spot
Goldsboro is a good town, live, ener-
getic business centre, with many adj
vantages. 1t is located in a thrifty,
productive and prosperous section of the
country. These things, these advan-
tages were helpful in the rapid develop
ment of this extensive North Carolina
establishment. Goldsboro is, is of course,
prond of the success of this firm, re-
ioices that two of her citizens should
attain to the distinction of being not
only the largest and most successful
The news & observer. [volume] (Raleigh, N.C.) 1894-current, 1897-10-17
RoY&LL g. BORDEN,
FURNITURE.
Durham, N. c.

to something that happened only few
DAVIS ago. They had an order for some
carpets. and found it necessary to send
TO Philadelphia for them. The order left
Durham by mail on a Monday afternoon
and by the following Wednesday after
noon were in their store here. Nothing
could be more prompt,
Royal & Borden are not only exten-
sive dealers in furniture, but are per-
haps the largest manufacturers OF fur
niture in the State They manufacture
oak suits, mattresses, cheap and medi-
UNI chairs, etc. These will compare very
favorably with, and in nearly every in
stance far surpasses similar work to be
found anywhere. By manufacturing
largely their own goods and placing them
on sale in their own stores, this doee
away entirely with middle mans profits,
which the purchaser reaps the benefit Of.
Reader, had you ever thought Of that?
You can readily see how this firm can
afford to undersell their competitors.
1t is not confined to goods of their own
manufacture alone, either, that they can
afford to meet all competition. They
buy in immense quantities ar by pay
ing spot cash for their goods, get them
at much lower figures than many OF their
COihpSUloLS WHO Duy Du IHIlSs 4 his IS
one reason that the firm Of Royal 81
Borden can sell cheaper than their COM
petitOrs, and at the same time the retail
| purchaser is the gamer because they do
not have to pay excessive profits.
Besides being large manufacturers,
Royal & Borden are the State agents for
number OF standard household and
| kitchen furnishings. A few Of these that
might be mentioned are: Whitnpy's baby
carriages, Jasper Furniture Company's
desks, Stewards trunks, Alma's Kitchen
safes, Smith & Davis steel springs. The
last named is the only oil tempered steel
| spring made.
We could easily Eli this whole paper
with descriptive account of the firm,
its methods, the large stock always keZa
on hand, and many other things conc
ing them, but time and space vii
admit. The writer has yet to
single word Of complaint "a
firm. On the other hand
commentator has been
firms can show such a z
enough to make every
| that we have such a Fl
The news & observer. [volume] (Raleigh, N.C.) 1894-current, 1897-10-17
tribute I'd this firm frOua

well-deserved tribute I'd this firm trOna
the Durham Sun Of October 4th, 1897:
''The firm opened up their store in this
city in 1891, and ever since that time.
by strict business integrity, good judg-
ment, close attention to the wants of
their patrons, and fair and square deal
ings at all times, have gained the good
will, confidence and esteem of our peO-
pie generally. At the present time this
is the Oldest furniture firm in Durham.
They have during the time they have
been here sold their goods to the best
families in this city From many OF
these the firm holds unsolicited test
monials Of the very highest commenda-
ton.
With such a clever gentlemanly man
ager as d. T. Sasser, and such a corps
Of polite and efficient clerks, is it any
wonder that they should have the esteem
and good will of all?
1t is no idle boast when we make the
assertion that Royal & Borden have
sold more furniture than any other SINH
lar house that has ever been in existence
in this city This fact cannot be sue
cessfully or truthfully contrOverted. Sue
cess has indeed perched upon their bau-
ner, and deservedly so.
A Sun reporter has kept close watch
upon this enterprising, progressive firm
for some time, and can truthfully say,
without disparagement to any one, that
We have never seen a business conducted
upon fairer or squarer business princi-
Piles. They do not try to deceive their
customers in the least particular. When
you buy anything of them you can rest
assured that everything will be exactly
as represented. You know exactly what
you are getting, and that's what the PEG
The news & observer. [volume] (Raleigh, N.C.) 1894-current, 1897-10-17

s rect. This was a large. commodious store
house. but it was not large enough Tor
this rapidly growing business, and a
few weeks ago the energetic and hus-
Ting young managers of this establish
ment almost startled their friends by
announcing that they had leased the en-
tire Central Hotel building, one of the
argest brick business blocks in the city,
and would occupy the entire building,
from basement to garrett Carpenters
were put to work on it Immediately. In
terror walls and partitions were taken
out. the front entrance changed, the
building renovated and reprinted
throughout, and two weeks ago the doors
The news & observer. [volume] (Raleigh, N.C.) 1894-current, 1897-10-17
The RALEIGH HOUSE.
A Large and Cemmodious Building Filled to
OVERLOOKING.

n Large anu NElliHiUulOuS GutuiiS IHlSu W
OVERLOOKING.
The great furniture house of Royal &
Borden has shown its ability to eclipse
it's competitors. Wherever a branch of
the business has been located the motto
of this firm has been "to excel" and it
has excelled. In 1891 these live men con-
Guided to establish a house in Raleigh.
They did it, and they have builded wise
ly. The best evidence Of the superb adj
vantages that Raleigh affords to busi-
ness men is the great prominence its en-
terprising houses attain. 1t points WIN
pride to the many mercantile establisA-
ments that have grown up IN ITS Inlds
and become State institutions. One Of
these is the Royal & Borden Furniture
Company, which was duly Incorporated
in May last to succeed the Raleigh
branch of Royal & Borden. This bust
ness was formerly located in large
brick store on Wilmington street be
tween Market Square and Hargett
The news & observer. [volume] (Raleigh, N.C.) 1894-current, 1897-10-17
THE DURHAM HOUSE,

A Beautiful and Imposing Building in Dur
hams Business Centre.
The Durham House of Royal & Bor-
den constitutes powerful factor in the
mercantile interest of that hustling town.
During the six years that they have done
business there they have woven them
selves into the business fabric of the en-
tire community and there is not a bust
ness in the thriving tobacco city that to
a greater extent enjoys the confidence
and good will of its citizens. As an evil
dence of this fact we copy the following
The news & observer. [volume] (Raleigh, N.C.) 1894-current, 1897-10-17
re-, LII AND BORDEN.


re-, LII AND BORDEN.
on Centre street, Goldsboro, and opened
the best stock of furniture that had ever
been displayed in an Eastern North
Carolina city. They succeeded from the
start.
The story of their success is told be
low. They branched and now are in
terested in large and successful furniture
esta,bIlsl hments in the three most pros
perous towns in Central and Eastern
North Carolina.
1t is pleasant to present to the readers
of this paper pictures of the three hand
some buildings occupied by Royal and
Borden, Goldsboro; Royal and Borden
Furniture Company, Raleigh; and Royal
and Borden, Durham, and to give q
separate sketch of each of these estab-
lishments in this large edition of the
News and Observer,
The news & observer. [volume] (Raleigh, N.C.) 1894-current, 1897-10-17

to all the people, not only to Goldsboro
folks, but to tens of thousands scattered
over the land, for it has enabled them to
make more attractive their homes; thus
causing the people to be more attached to
their homes. And the safety of any
government depends upon the love which
its citizens have for their own homes"
The news & observer. [volume] (Raleigh, N.C.) 1894-current, 1897-10-17

theirs after three years of intelligent
effort and incessant toll, and they will
keep growing as the seasons pass. AL
ready in the lead, they have the grit and
determination to hold the position and
win still greater achievements.
The news & observer. [volume] (Raleigh, N.C.) 1894-current, 1897-10-17
THE G0LDSB0R0 HOUSE.
The Original Home and Location Of the Exten-
siye Manufacturing Plant

SlVe manufacturing liant
Goldsboro is the native home of the
great furniture house of Royal & Bor-
den. 1t was in the busy town of old
Wayne that the business had its in
cipiency. But the progressive spirit, the
y,qsh and energy and everlasting grit
The news & observer. [volume] (Raleigh, N.C.) 1894-current, 1897-10-17
RALEIGH, N. G.

and prompt-these two young men hung
out the IN of
Las Vegas daily optic. [volume] (Las Vegas, N.M.) 1880-1908, 1897-01-11
THE ELECTORS MEET
Ballots Cast for the Presidential
Offices in the Respective
State Capitals.
A TREATY SIGNED TO-DAY
Ssnator-eIect Money, Of Mississ-
ippi, Talks Of His Trip
Over to Cubs.
A DYNAMITER ARRAIGNED

WASHINGTON, D. c.. January H.
All over the United, States, the pres
idential electors chosen at the Novem.
Der election will to-day meet and or
ganIze in their respective state capitals,
and vote by ballot for president and
vice president. Each body will also
elect messenger to convey the return
to Washington.
The compensation paid to the elect
ors varies with the different states,
those Of New York receiving SIS per
day and those OF Oregon but 80.
ALBANY, N. Y, January 1.-THE
New York state electoral college or
ganized, to-day, with the full thirty
six republican electors in attendance.
Ex-Secretary Benjamin F. Tracy was
elected 40 president, and Edward H..
Butler, Of Buffalo, secretary. After
the vote had been cast for Mckinley
and Hobart, three copies of the result
we're certified. One OF these will be
dispatched to Washington, another
will be furnished to the postmaster of
this city, to be mailed to the president
of the United States senate, and the
third will be delivered within two
weeks to the judge Of the United States
court for the northern district OF New
York.
FRANKFORT, Kentucky, January IL
The Kentucky presidential electors
organized at 10 O'Clock, this morning,
and settled the Tie vote between j. S.
K. Wedding and Il. s. Howe. by elect
ing Wedding tine eleventh Mckinley
elector.
1t wss nearly 10 O'Clock when the
ballot for president and vice-presiden,
was taken, which resulted: Mex nley
and Hobart. IL; Bryan and Sewall, l.
Las Vegas daily optic. [volume] (Las Vegas, N.M.) 1880-1908, 1897-01-11
MOUNT INAU0URArED.
The Governor o. Indiana Takes Office Modest
Iy and Quietly.

INDIANAPOLIS, Ind, January H.
With exercises fitting in simplicity, the
rural population in which he has passed
his life, Governor-elect Mount was,
to-day, inaugurated as chief executive
of the Hoosier state. There was no
parade, no brass bands, no wassail
bowls, no orgies and no swimming in
wine. such as it is reported will distin-
guish to-day. similar function in an
adjoining state. Surrounded by the
members Of the legislature, judges of
the supreme court aud minor courts,
the incoming officials and as many OF
the general public as could be admitted,
the governor took the oath of Office, in
the hall Of the house OF representatives,
delivered his inaugural, and then held
q two hour reception in the parlors of
the capitol. There will be no inaugu-
raj ball.
Las Vegas daily optic. [volume] (Las Vegas, N.M.) 1880-1908, 1897-01-11
Highest OF all in Leavenng strengh-La S. Report
RH:a:!!! g! Rs%assz RRakiRs
A CELEBRATED COW CASE.
ABSOLUTELY PURE

A CELEBRATED COW CASE.
To the Editor Of the Optic.
ALBUQUERQUE, N. NJ, January 81
No doubt, you saw the article In the
evening sheet Of this city, regarding q
theft Of COW from Mrs. Lockhart BY
one Of the lesses of her many ranches.
The case seems to attract the attention
Of but one class, the hoodlums, and
their admirer, the evening sheet. In
to- nights issue, the attack is renewed
and it seemed to worry at the size Of
the Uranium of the J. p, who had
the case before him and his inability
to decide 1t. Is it not fact that the
enmity shown to this paper toward
the owner OF the COW tends to lead the
j. P. to decide contrary to law aud
justicep As the editor of this paper is
bitter enemy Of the party in question,
and on several occasions tried to
ignore her and her hotel, / know Of
this case and In justice to all will say
that such slush as that editor sends out,
10 like tissue paper, so clear that any.
one can point at its intentions, !. Q. to
Intimidate the ]. P, in this case.
believe that the party in question, If
put on the witness stand to relate the
conversation between c., alias
Jones, and We editor about IL O'Clock
p. M, on the night o. 1896
with regards to the Catron affair and
rejecting on our worthy attorney gen.
eral. she could tell some things that
would sound badly in the ears Of law
abiding citizens.
l am not interested in this case, but
happen tolknow ofthe uncalled- for spite
of the bigoted editor OF this sheet.
Respectfully yours.
F. p WILSON