San Antonio daily light. [volume] (San Antonio, Tex.) 1886-1907, 1897-02-05
NEWSPAPER TALK.
the Press and Printer.

From the Press and Printer.
An editor who is afraid to express
an opinion isn't fit for the express
| business.
The reason why so many editors are
called cranks is because they are al
ways ready TO do a good turn.
The Sunday newspaper evidently
has come TO stay. This being the case
it will do well to rest itself, and its
readers. by changing its attitude.
The compositor who keeps one eye
on his work and the other on the boss
should be requested to use both eyes
in looking for another situation.
Running n printing Office by guess
work is like steering a craft without
a compass. The man at the helm can
not possibly tell where he will bring
1 up.
| The editor of the Harrison (OhiO)
| News will reward with a nice obitu-
airy the subscriber who pays prompt
| ly. If that doesn't reconcile n man
to death, nothing will.
| Newspapers are published for pleas
ure and profit. When the profit stops
there is precious little pleasure in the
enterprise, and it is speedily aban-
dOned.
A California publisher has estab-
lished journal called The Man. Be
fore the first edition was off the press
LOO old maids had paid years sub
scription in advance.
The editor of the Carbon County
Sentinel in Montana, wants to eN-
change his newspaper outfit for a
team. This indicates desire TO get
out of town.
Editor Dana says that every head
about Il newspaper office should be n
spring and not n reservoir" With
equal truth it may be said that ev-
cry reporter should be n pump.
Dead men are soon forgotten. So
are dead advertisements. The bust
ness man who advertises one month
in the year cannot reasonably expect
to be long remembered by the pur-
chasing public.
Being unable to collect bills of long
standing. Editor Slack, of the Bristol,
CTenn..) Courier, naturally finds him.
self short of funds with which to
meet his own obligations. He makes
plain statement of the case and
concludes manly appeal for help
as follows:
ut is humiliating to me to write
and publish such an article as this:
and damned if l had not rather stick
my arm in a furnace than do it."
We know just how the writer of the
above feels, but all the same we adj
wise him not to think of putting his
arm in a furnace. If any roasting
is to be done, roast the delinquents.
The operation will afford them a hint
of what they are likely to get here
after.
| An experienced publisher never wor-
ries because a ann is dissatisfied with
something that has appeared in the
paper. He knows that the paragraph
which offends one person will in all
likelihood please twenty.
A wise editor will never be heard
complaining that he isn't appreciated
He knows that a bright newspaper
man, like a piece of silver, is pretty
likely to pass for what he is worth.
The late Joseph B. McCullagh de-
clared that the highest qualification Of
the managing editor of a newspaper
was 1.-THE art of having a man on the
spot when hell broke lose" Modern
enterprise goes a step farther. II hell
doesn't break lose before the paper
goes to press, the up-to-date editor
sends out reporter to raise 1t.
|
It isn't what a man eats that makes
fat; it's what he properly digests. 1t
isn't what a printer earns that makes
him rich; it's what he manages to save
out of his earnings. Little leaks in
business. seemingly trivial items Of
personal expenditure are impoVishing
many a hard working printer who
ought to be constantly adding to his
pile.
The plate" editorials, free supple
ments. stereotyped caricatures, ETC.,
sent out by the Republicans during the
late campaign are said to have cost
only $4,000. The party managers de-
clare that the work they accomplish
ed was worth more than ten times that
amount. This should convince any
reasonable man that the newspaper
is the best and cheapest medium by
| which to reach the people.
1