New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1897-02-21
PAUL REVERE, DENTIST.
HOW LONGTELLows HERO ADVERTISER
HIS CRAFT
I QUAINT coLoNIAL~DAY ADvERTrsING-poryrs ..
BE GAINED FROM THESE oLD-TIME pEvrcrs

BE GAINED FROM THESE OLD-TIME DTyYcrs
-, WHEREAS MANY PERSONS ARE so uNros.
IUNATE AS TO LOSE THEIR Fore-Teeth ~
Accident and otherways to their great DetrinsW
not only In Looks. but Speaking both in Puhu,
NAV bava ,bep Is to inform all such that they
looks as well as the Natural. & answers the EnS
or Speaking TO all Intents. by PAUL. REVERE
Boston. ""arr.
This quaint advertisement which appeared .,
THE Boston Gazette" OF December 49, 1863 serv..
to show that Mr.. Revere was a man various az
versatile. 1t appears that his business wa, nn,
solely to be Revolutionary hero to take exc,,,,.
midnight rides and warn the Lexington nlnr,.
men. but that in his odd moments he carried =,
the more lucrative trades OF goldsmith and den,,,,
HIS occupation as n handcraftsman in preciou,
metals has long been known. but the landlord nh
said. Listen. my children and you shall hear" dn
not give the widecyed young people the nterss,,,,
details In regard 10 Paul's dental work In ,ao.
his skill in this regard might never have 49,
known had he not conceived the rare value o. "A.
versing
In these end-of-the-century days no branch a,
business has shown more development and diyerss
cation than Advertising The problem how TO "a,
the world know what wares you have 10 offer /,
either In brains. steam engines. soap. real estate
or butter and eggs has been burning one evs-
since Noah sent Shem. Ham and Japhet out 4,
the world to shift for themselves. Men have al
ways had to solve the problem in about tho sam.
way-by modestly procalming their merits from
the housetops; and the only that advertising
In these times has assumed such prodlgi0us pro-
portions is that there millions moro men, they
have infinitely more things 10 offer and use vastly
more words I'm which TO say
The successful advertiser has always been N.
man that adopts methods so startling as 70 catch
the eye OF the casual observer. And with all du.
respect 10 the f0.01o-a year advertisement wrl,ers
Of the present 1t seems that the advertisers OF
the last century had fetching and attractive
style that II would be hard to equal now Look for
instance AT this touching and ingenious tribute 10
Bacchus that appeared in Baltimore paper IN
1888:
TN GOOD WINE THERE rs TRUTH"
THE ROSY GOD. ever attentive 10 the wants
and wishes OF his yOtaTies here below. has Tor ther
use deposited In the hands OF tho subscriber 1one
OF his oldest tapsters) some OF his CHOICEST
GIFTS, the best Produce Of various Vintage. Such
Hearts Of Gods and McntA strict observalc.'no
the Seventh Commandment Is enjoined IN the Dis
tribution. The Fiat shall he obeyed. by the Pub
Hicks most obliged and devoted servant,
THOMAS HEPBURN.
Baltimore. April II. 17Ss.
Some people say nowadays that they read tbs
hundred odd pages Of advertising in the magazine.
before they read the articles and the advertising
columns of some OF the old colonial periodicals
must have possessed equal interest. How would
this do for a Dime Museum?
CURIOUS LIVING ANIMALS.
purchased. at considerable expense. Collection Of
Living Animals, harmless and playful
large Baboon: which Is allowed 10 be the most
curious Animal of its kind ever seen in America.
A Porcupne. Bear. Rackoon and Rabbit which
are also very great curiosities.
The Collection may be seen every day except
sundays from o'clock in the afternoon until sun.
Admittance Nine pence for Ladies and Gentlemen,
and half price for Children.
-C'Columbian Centinel" May y. I7A
or with this from THE Essex Gazette" in I775 in
the days before there thousand hair-restor-
the market TO bring back to the most i'm
portant Heads" (as Mr.. Lang says herewith the
curling locks of youth:
WILLIAM LANG,
Wig-Maker and Hair-Dresser,
Hereby informs the Public, that he has hired .
Person from EUROPE. by whose assistance ne is
ness TO serve his good customers. and all others.
in the most genteel and polite Tastes that a,
In particular. WIGS made in any Mode whatever.
such as may grace and become the most important
Physicians: together with all those OF an inferior
Kind. exactly TO suit their respective Occu.
i@--O- @ IA DRESSING. for Ladies and Gentle.
men, performed in the most elegant and newest
Ladies. in a particular Manner shall be attended
ton of ROLLS such as may tend to raise their
Heads to any Pitch they desire,--aso French
Curls made in the neatest Manner. He gives cash
for Hair.
When 1t comes down to the matter OF books II
must be acknowledged that the list OF holiday pub
locations that the publishers uptown have been an
nouncing in The Tribune Is somewhat more attrae-
tive than those fresh from the presses before the
Revolution Take this one from The Boston
Gazette in 1867:
THIS DAY PUBLISHED
An ADDRESS to
Persons of FASHION
Concerning frequenting OF
Plays, Balls. Assemblies. Candidates, &c, IN
which Is introduced the character or
LUCINDA,
Printed and sold by w. McAlpine in Marlboro
A Pamphlet worthy the Serious Attention OF
every Christian especially at a Time when Vice
Religion and the Prince Of the Power OF the Air
reigns with almost untrouled Restraint
or this from The Massachusetts Gazette" In
l77i. which seems fairly bubble with cheer.
funess:
BOOK WHICH UPON PERUsAL
recommends itself, and which It is only necessary
10 read to approve; extremely proper TO be given
written eXPrG,Ssy With that intent9n;
BY Thomas Leverett. Nicholas Bowes
REFLEcTIoNs
BY WILLIAM DODD, IL. D.
Prebendary of Brecon and Chaplain in Ordinary 70
II is appointed for all men to die, but after this
the JudgmenT;uLieb liz Nl,, e. ,,r,,r,o,,
A desire OF extending the very laudable Practice
of giving Books at Funerals. and the great pro-
priety of the present Work for that Purpose. havs
induced the Editors 10 put this valuable Perform
ance Third cheaper than the London Edition,
although II is by Means Inferior In point az
Elegance.
II IL easy to see points OF similarity between
eighteenth and nineteenth century advertisers. The
tendency hundred years was In many ad-
vertsements to begin. not with huge display of
type but with subtly phrased paragraph
that was interesting enough 10 read merely In H.
self The guble fish swallow the glittering bait.
as It were. and then are gradually hauled up and
la nded on the dry facts about silk goods at so
much the yard. This device was employed before
the Revolution more generally even than now. and
the latter-day advertisers might get plenty OF hints
fraI, fnrh.nrs ihnN 4 iinncn