The Wichita daily eagle., 1897-11-16
Southern Kansas Business Me n

A good heading used by a Kansas gro
cery at this time Is '"Thanksg giving Ne
cessities.'
IF you have the least spark of COM
mon sense" says a Kansas advertise
ment, this offer viii blow it into
fame
Wher trade is good remnants. bargains
and snaps In a store are plentiful. The
general public understands this and in
creased trade thus means increasing
trade.
An advertiser In speaking OF silks asks
his customers to come TO the store and
"the lustrous fabrics will look more beau
tiful than 1 can make them appear in this
news letter"
The anxiety Of the young American n
| mind consists in an untfring search for
information If you want to catch the
youthful eye start your advertisement with
some not generally known fact.
A Chicago advertiser announces that ne
will give free car fare 10 any one who
will cut out and bring 10 his store one
of his printed advertisements. OF course
amy one means any customer"
Although there is an effort 10 abolish
him, santa Claus viii endure forever. Il
TH-gll pay You ~ nave mn S'Ni
toys during the holidays. Old as that plan
Is it never falls 70 attract children.
The best advertisement writers are the
men who read a daily paper throusa day
by day just as politician does in order
10 understand the exact state OF the pun-
lie taste and the direction OF its .hOuSAt.
| II you are a grocer, get up list Of
th.rgs people VIII neei for Thanksgiving
ani head il Suggestions for Thankssiv-
in.;" Give the price Of each article and
print it prominently in the newspapers
p. Martin * Co, of Hutchinson. In talk
ing up their millinery stock say: IF you
are hard 70 please, give us a call and you
viii find that instead OF being hard 70
please that It was lack OF assortment from
which 20 make your selection
In stating fact whore no prices are
quoted. an attempt must Dc made 10 c IN
vince the reader. And no reader IVES ever
convinced in haif a dozen words The
paten. medicine man understands th.s per
fectiy. They take TIE space and time %
90 into details.
some stores have AT atmosphere OF hon
esty about them Others have a. atu0s-
phere OF deceit II The second store could
Be analyzed 4 would b. found that tae
adv WE Htsa-AaAA "a 49,
that The clerks we're trained 70 deceit, and
that ne faull Les wstl tie proprietor nm
self
After writing a. advertisement usr-
chant should read 4 ever ani sEk hirnss.t
II there Is anytaln, 81 !: which will really
attract the attent.o1 % a. many a. twenty
peopIe ant III them WITH 6esirs 70 sss
the goods. Il - comes 70 the conclusion
that TIE advertisement Efn 10; let h.z
re-wr.ts Z urtil 4 will
W5sn Il l. SAID that II does rot pay 20
make ruo-s than ore or two starting an
neuucemeoss n q single Advertisement,
nat ANNOUNCEMENT f. Il direct co.t-zeic-
son % tie pan OF the biz stores n the
large ci-sas- St.l page fur ot s2aoG1cs-
NETS. al startling. IS rot tAs best Ilzn,
ths big stores % tie coat-sr5 no:~its-
| Standing
A. present tseFe = n czIl far Ire r1e.tun
1euEth glove. the extreme leEgth of tas
loax---sEte5 ssesye n s3-1e EoEns sIt
-. zkserlos os anything Sst k1ou5cs- pErs
d re evening gowns. -en<srs a-ytA-ns
a,ei~sxt ard oet=eea g--osressary. 70 ol-
a1z cares tor -four or slI-bsttC1 E.oves-
Why szouIa they2 TasT ~zl sos xE3E
sb.avs re zr-ss- aid tas greater par q TIE
zau-r.et sae q iss glove vlu have 70 g
u - tgst-d-LaE si@~Fs ard rsa5e< =
.ven mere u1eszfo-S5se IS&a - selAzla
= z.-Asgi l.