The times., 1897-12-30
An-wR1TERs HAVE A JOLLY TIME
They Feast at Reuters and Hear
Good Speeches.


Good Speeches.
| The ad-writers OF Washington held their
annual banquet last night al Fritz Reut
er's. The affair was given by all of
the bright particular stars OF the Wash
ington advertising department. Previous
TO tbs. discussion OF the excellent menu
provided On election OF officers was beIf
with this result: Mr. Kinnear, presiden-:
MIR. Harz. vice president; Mr.. Kaufman
trea asurer. MI. Franc, secretary; Mr.. vii
kinson. librarian.
The banquet followed. the Ia bic receiy
ing many expressions OF approval and ad
miratiOn. Flowers, cut glass, silver and
snowy napery, all symmetrically com
mingled to make up cye-delightiug sight.
And III the courses that followed the palate
was provided with as much TO admire ds
the eve.
Speechmaking began with Mr.. Wilkin-
son, who i'll that inimita BILE way OF his
spoke nr how beautiful thing and ad
writer was, ana for this sentiment WAS
enthus ia Sticany CleereIig Mr.. NUrdlngcr
followed shortly after with some more
rhetorical bouquets, with which he deX
tcruusly pelted the molders of advertising
thought.
When coffee was reached. Mr.. HarZ, as
master of ceremonies, was called on, aud
proceeds to make one OF the best speeches
the nemDers OF the club had ever heardfrom
him He pictured most tellingly the abiect
condition OF a community without ad-writ-
ers. and his auditors shiveged al the thought,
Then warming up to hlstheue he deIineated
the future when the ad-wrters. with
bulginS brow and ink-Stdined q fingers was
metaphurically wearing the brightest crown
the Commercial world could bestow.
period when the word newspaper
would lose the prefix news. ana the word
instead would be paper, EUught not for
what we new term swS-fIdtter, but
foI the advertisements, which should
TEEN with the best efforts II minds rich
in ideas. Furthermore, trade competi-
Mon would attain the point when the
markets of the world would be swept by
argus eyes. aud advertisements announc
ing special purchases OF merchandise bf
merchants intended for their bargain coua-
ters would be regarded in the same light
then as scoops nowadays are IooSed upon
by newsp 'perS-enterprise sure to excite
competitors chagrin.
Again, styles OF writing advertisements
would be evolved. aud instead , the Ihsen
adays. would ha I'VE instead such topics as
Gillian on "flord advertising - New
York experts would discourse on the
powers of plea, ideas loca tedin bike
fixing up bats for the prblic'' by Bates
CaI an a q. writer b. a Christia II, by Wana-
makers type talk director. Search war
rants : q. legitimate aid to Ia rgain hunt
ing the flying wedge. its use and abuse,
ut fiaI r
goods shopping Mr.. Harz then closed
his prof ',ctic peep into the future with
the assurance that ladies would event
ually send out cards for Afternoon discus
sions, when Gust as Howell and other
authors re ruwj tie beauties of the style
of Ton: zones S dry goods ads and Flub-
smiths patent medicine effusions, these
most roted Adrytes (for so the term
Ad-w writer would be abbreviatedl would he
scanned and admired. The striking head
lines, or the simplicity or directness Of
the arguments. etc, would be topics to
provoke opinions ana pref ferenccs.
Mr. Pierce followed with a speech that
sent the cause Of the craft up some more
notches, and declared that told where
dollars could 90 the maximum of buying,
were welcomed and would hold for the
charm outranking works cf fiction and the
duings of the world outside the city limit
The club then seriously and at le myth dis
cu$scd the matter Of increasing the volume
o. the city's retail trade, by the ad-
writer. was To ultimately be Il factor that
practice economists would have to serious
consider. The mission OF a mere author
was 10 amuse, or, at the most, give out
abstract facts. But the work of the
thlI ker up OF bright announcements,
p.eached the paTodoxical doctrine OF econ
ouHy's road lays through spending, by that
was meant that these advertisements
wOulc direct the public where their trad
inc would result in personal benefit Il
WAS pointed out that with competition
razor Keen with opportunities for gain
ing wealth growing less and less, it vas
not to be wondered at that advertise
meIits, having the merchants acting in
concert With the Board Of Trade and the
different publications in Washington, in