The San Francisco call., 1897-12-19
THE HERALD OF A NEW ERA.

10 be unconSldered until another season. Where 1t
is IN the thoughts and conduct of and inspires
the policy of communities, every day. there may be
found the happiest conditions of human life.
1t is with proper humility that The Call to-day
filings to the breeze the banner of The New Era, and
stands for the unity fellowship and prosperity that
are everywhere the fruit of peace and good will.
California has always been morally better than her
fame, and in the that opens its gates OF gold
offer our best effort to make her fame one with
her morality.
In every community in this great commonwealth
the good people the great majority, the bad in
significant in numbers and weak in influence.
Any enterprise in business journalism art
which counts permanent success by pandering to
the ignobe in man builds sand, while that
which in any part Of the great field of activity
which challenges the energy and genius of men
counts on serving the noble and appealing to the
good in the world builds upon rock.
Evil is incident in the social state Good is
the pervading quality and is from everlasting unto
everlasting.
In modern life the control of publicity by jour
nasm is imposing power, greater than any that
has rested in empires and armies. 1t is the strength
Of a giant but he who has it should use it like
philosopher. California needs such of that power
in her metropolitan journalism When it comes to
be so used the community spirit will be sweetened
and what is noble in the thought and work of our
people will be shown the world outside to be less
the exception and more the rule than in the past
In the New Era it is our hope that the people
will see that special prosperity is the final cause OF
general hopelenes and that real prosperity must be
general and is the final of that universal hope
fulness without which there is no promise of happi
ness.
On every square mile OF vast domain nature
has spread her prodigal garniture and has tempted
man to effort by the rich variety OF her gifts, appeal
ing to his thrift and industry Wealth is in her SOIL
her ledges her forests, and the water that kisses her
shores with snowy lip is filled with riches waiting to
be won.
In the good will of the New Era it will be seen
bv our people that unity OF purpose in men, meeting
this wide-spread generosity OF nature, must bring
such a conversion of these waiting resources as will
give every willing hand chance gather its share
and there will be offered to the world the inspiring
example of prosperity so general that there will be
no idleness that is not voluntary vicious and no
disinhertance of fortune except such as is incident
to mortality.
California needs splendid optimism, confidence
of men in each other and in the future The young
need to learn that they must not look to some
utopian condition that will lift them over the first
stages of life and plant them in impossible
Eden Neither nature nor government nor luck Will
ever take the place of industry, temperance, thrift and
honor In these nearly every great fortune now used
by dreamers and agators to excite grudge and envy
had its origin. The fortunes OF the future are now
forming under the hand of young not born to a
great inheritance, but who in work and self-denial
are doing with their might what their hands find
to do
In the New Era all the world is to learn that
California is the rich mans country in new sense
not hitherto widely known 1t is as the best spot
on the planet for poor to be rich by the patient
and persistent pursuit of comfort and competence in
the development of natural resources that this State
shall be presented.
Wherever in corporate policy, where that great
agent Of civilization, the cooperation of wealth, IS
necessary there is restraint OF individual effort to
gain fortune that policy must yield, not to public
prejudice, but to an enlightened and friendly public
judgment So too, wherever individual attempts
bar the general good, they must yield and it must
prevai-not in the spirit of anarchy upon the
rights of person and property but in that higher in
spiration of good will toward men.
The lesson needful of enforcement and to be en-
forced in the New Era is that he who turns up the
soil and plants it for the to kiss its crops into
ripeness and the vine and tree into bloom; he who
digs in the mine tends the hocks and herds goes
down to the sea in ships, is the who produces,
who first touches and transmutes the resources OF
nature into form for the use of He takes all
the risk of weather wind and tide, of flood and
drought Where he stands the enemies and in
fuences. also the forces of nature and on her pay
roll which put hazard into production The things
that creep and those that prey upon the wing, the
subtle fungus the poison gas, the tempest that sinks
argosies are all there to oppose and discourage the
producer. After he has overcome them and the ma
teria1 things transhgured by his toll go into the
worlds exchange the risk is less the hazard shrinks
and he who handles them in exchange has fewer
problems. 1t for this that all private plans
and public policies in state must hold up the hands
of the producer. There must be for him his fair
share of the profit He must not be left to look into
an empty hand, scanned and hard with the toll of
first winning that which has left it empty, to be the
cause of fortune and the means of luxury in the
hands of others.
Our soil has noble uses, mines glitter with
noble metals, but after all these only the means of