The Wichita daily eagle., 1897-12-12
Southern Kansas Business Men.

Some OF the shrewdest advertisers rs-tn-
vest in advertising 10 per cent OF the pro-
ceeds resulting from a previous advertise
ment
Large stores require salesmsn AID we-
nleE 10 write down any criticism Of ths
store addressed to them and hand 1, to The
head OF department or proprietor.
A mistake a merchant can make Is 10 tel
certain customers that portions OF the
stock ha is carrying are ZOO good for the
town" Nine times out OF ten q remSA
ike this will offend people.
How little things swing our jndrmsrl
How much OF their trade do the jewelers.
owe 10 the colored cotton and the neat pa
rer they use In wrapping goods. Many
souvenir spoon mas been sold Secsnss
was stored away In pretty box
Low prices are not alone IN attracting
attention. 4 New York furr.er attracts
attention 70 his store by advertising ior
coats for women u SIS 0cg each. II gives ths
reader an impression OF the masnituds OF
a stock to quote at him occasionally hisn
prices on certain goods
You may believe that you have IN. finest
store in town Having come 20 this con-
clusion. watch your principal rival TX ne
i doing a larger business than you sfs'
YOU have come TO a WRONG conciusion.
Keep on improving your store. unul SSS
do the larger business.
The day OF Ignorance "a gone In tbs
world. The grocer who knows ths ohernt
teal difference between rancid and fresh
butter can sell butter. The firrt question
the average man asks doctor who 'els
h.rn he has typhoid fever. IS: What is ~
pho;d. Doctor People want 20 know.
The value Of the use OF large sdyertiss-
ments hinges on a peculiar thing, after
eliminating the value inpsrted 70 u oy
multitude % attractions quoted Wnea me
rn,nd Of human kind ls made aware Of
large Advertisement Il argues THIS way:
Large advertisement. those people are
spending money: must have big tradsi
must be selling good goods cheap.
50 long a. the women are the shoppers.
every merchant will be subisct 20 tba veer-
,-g winds OF f5e.r wk.ula. A man VII buy
A sliA dress of dry goods boz woman
VII no. she wants 70 make the ouJtnx o,
Il A pleasure she wants the cierx = g@ss-
she wants 20 gaSs herself. she wants inra-
rnerabie comparisons. shs rsveis u iass-
clcon. sha Likes % provoke herself ~ 10y
belnz able % Instantly dsieTnane Nn'@n
she vi take II y0a are sslsSTfi~n' N. m
b,be asr pleasure aad Jon Vfth asr pntI
sbe ass PASSED. aBsasa snt nuitsrins oHt O.
the SORE
v-rea ycsi have written an advertisement
which you think IS - good tnss you ~
get 40 eari.sr rext morning 70 80 h9N
h looks ID typS. y0g are 20 10 asFsf f'ia.bs
Highway sorBe friend rsY ofop =. 1'if'hs
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