The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1897-12-03
Southern Kansas Business Men

Irvan & Brown, dry goods Of Hutchin-
son, are pushing colored novelty dress
goods for all they are worth.
| 1t is not best to announce yourself as
"the leading grocer unless you are dead
| sure in your own mind that you are.
| Richardson & Co., dry goods. Wellington.
say they are getting their store ready for
| the holiday trade. They are trife late.
There is room for coal dealer 10 place
| in his advertisement a short course Of
| instructions on the economical use OF coal
The Van Zandt company Of Hutchinson
are now engaged IN conducting a guessing
contest on the weight of one OF their
! stoves.
Along the Christmas line, Earl Under
wood, jeweler of Arkansas City, heads a
| list of suitable presents for a man with:
| For Him we have"
An exact sameness in style OF advertise
ment will keep certain quota of readers
! for your advertisements, but will not gain
new ones The style should occasionally
| be varied.
1t is a strange, but absolute fact that a
small postscript at the bottom OF an ad-
yertisemeut VIII be read by Just as many
people as the startling first line Of the same
advertisement.
The Newman Dry Goods Company OF
Arkansas City are making a splurge on
mems slippers. a pair OF slippers Is about
| all the old man ever gets for Christmas.
Newman is wise.
Adams & Caldwell announced in the
Winfield Courier of December 1 that they
would open for business about December
: I'D hac Standing
| They should change it.
Julius Behrend OF Arkansas City fash
| ed this: How about buying an overcoat
from us?" This Is direct and ought 70 Be
effective. IL a man Is in the overcoat
| frame OF mind when reading It.
=. s. Christensen. merchant tailor Of
Wellington, says: mo skimp in anything;
no slight, no slip. we know every step IN
making correct tailor-made clothing from
! picking the goods to picking the hastings"
After using the attractive headline:
There IS certainly no sin" D. II. sfcks-
| foo<e. grocer az Winfield, adds: in hon
! <st competition" When Sickafoose takes
the time ne can always write an advertise
nent which win catch the eye
As a good example OF thought in an al
vert.sernsnt one Of ]. s. Mann's OF Win
| field. may be quoted: The factor % safe
~ IN suit or overcoat depends iargsly
| on the way Il Is made. and differs as TIE
makers differ One Of our fundamental
principles is 20 eliminate from our buying
everything that degraiss the clothing
trade
The Lon5on journals have resistsd Azer-
lean display" advertisements as long az
;asy could: but ROW Il IS 10 uncommon
thing TO find in The Standard. TIE Meas
and The Telegraph IN entire page usonsp-
clixsd b. enc advertiser. while few -c-s-
pisys-' are made less tEza tEo columns i1
width and me Same il length Tie enter
prise 20 which Enzsssa conservatism pays
voluntary tribute saould fee. al re nnor-
encouraged 10 aoia tie lad Il It's p-ogres-
ssye course.
This IL exceptiozslly neat ]; Is from al
advertisement % Brady Brothers & Co.
winfield. There's roth.ng q1sts 80 s2pro-
u-ta.s zs six Otasr fabrics come ard 20.
s,r.s % them xe-y pretty. t0o. b1t ak
Aosfs i;s plscs against az % them
ssshoa's lsyo-1te. No other fabric sresikes
| % OF nss asd Joyous hs2pIness a. SIX &
rztiazt II co.5ss znf s1es faai are a.
zsost s0z5sr il ot7s- eioths: Z gis-,sss
- Searer AM sc1s . jcxe1.zsss ~
15orn4asts fsat. . rsf pssskrx- T1eTr's
Z y.sr WHEN sslxs are nozt Ssntst-r
: 5ss. tie tine for E< 20 give OF =
zztoze-E = Christmas GifL~