The Wichita daily eagle., 1897-09-17
Southern Kansas Business Men
A good phrase used in a Kansas ad,

| A good phrase used in a Kansas advef-
tisement is: THE power of prompt cash"
H. f. Toevs & Co, of Newton, are clos
| ing out their present stock OF wall pa
/ per.
| Irvan & Brown Of Hutchinson hold their
I millinery opening next Monday and Tues
| day.
! H. G. Waltner, general merchandise at
/ Kiowa, has put in a new set OF cash-car-
! riers.
! When payday on the Santa Fe comes at
| Newton McManus store advertises: open
| Tonight Santa Fe Payday"
! H. \. Ross & Co. of Caldwell. have fit
/ ted up rooms above their store in order
| to accommodate their growing trade.
| H. NJ. Walt of Newton, ciothier, is going
/ out of business. He says: owing 10 bus
/ iness matters over which he has no con-
| troll"
| In some stores cleanliness Is a sign OF
I dull business. But in other stores and
| the successful ones, the proprietor never
allows the store to become so busy that
it will look untidy.
/ AS an instance Of how prosperous mer-
| chants in southern Kansas are II Is only
necessary TO point cut that Mr.. George
! W. Wells Of Kiowa this week presented
I his wife with new piano.
W. W. Patt:son & Sons. grocers OF e.
Dorado, says: Let your light SO shine that
| others may be constrained 70 patronize
| you. That is what we are doing and We
are reaping a rich reward
The York Mercantile company Of kiowa
SAYS: when that school bell rings there
will be hundreds Of little feet and five hun
dreds Of little toes TO put into shoes that
the toes viii stay in. We have them"
A. ]. Herr. an attorney a. Kiowa, adver-
tises: NO free advice or consultation CIV
en-" That is about as poor an advertise
ment as could oe written. Way should ne
say thai? Who expects his advice free?
Martins. at Hutchinson. are holding
millinery opening today. II began Thurs
day They say that they found making
copies Of their best models paid them last
year, and they will follow the PLAZA me
present season
Do not use technical terms IN advert!s-
menis unless you explain them Women
DO most OF the buying. but hall Of the
women do not understand merchant
when ne claims he has bought goods cheap
er by '-discounung tire o-ll.'
The Kansas newspapers are Just now
;eening with circus advertisements. Some
o. the wording is peculiar. For Instance.
in advertising a Big elephant Lemon
Brothers say: The Biggest Brute On
Earth, The Biggest Born % Brutes"'
Never write an advertisement Which
your wife can not understand /: shs
can not grasp Il other women can no.
And never write az advertisement 20 al
tract the eye of your competitor. Give
your whole attention 70 your eUstOmsrs-
No one color. nor any ore SHADE 0: any
color. can be name5 that Wont be ~orn-
strictly new color schemes. however. are
N 6e-nand, and blues. pilTns ant pU-pies
carno; be c.assed Under this head. Back
viii be xorn. bat more c0sors ~in be seen
The latest shades vii ba browns. greens
and reds. decidedly leaning toward TIE
Earrsis-
Mr.. Brxzs has handsome advertise
rnent II ne Pratt Republican tals week.
bo-iered vi;a s.ectsc1 bzIiot sgGarss- he
sad with beautiful iusiSteace- The B---
form advance n everything 1us % dollar
wheat = not noticeable here T. 1scs prsces
on ali kinds % uerchsr1ise. n every De-
psrrrnent % TIE store are cons-aerzs.F
lover fazz when ths farmers q - c0ua-
- we're only recs.ving q eeats IoEsE :0r
corn and - cents Tor wheat
TIE very lztez; fancy ia nspery Is pure
zhste luncEsol cloth cf ro111-threz1 dan
ask zasch. zhsn sklllfuIiy isczGerst. r.
ssnbies a psce q heavy satin - Eaiis
hs-. = iorT,sa BY tare. -oEs % Nsrsczz
s-axauork ard taass II turn b. two
s-o.e -ozs ef ;As sane Ez-cn- ly-az upor
tA< ;s5iz sz4 s,oH-zz ias gs.zshed sso[ /
h<nezsz. zzks a very ES7cso-ue eo-s-- I
TIE seEzseLsss % n<fca sTs me szz~ O.
sHe Eag.s7 6-cysey. aG5 are 5ez--s-sfchse !
a.4 s1eos2;s1 villa o=s -oE A~4-eSa !