The Roanoke times. (Roanoke, Va.) 1897-1977, 1897-12-31

The following from "The Inland Printer" the leading
printers Journal of the country:
Down in Roanoke Virginia. there is one of TIE largest
printing establishments i'll the South and the
progressive and up-todate in the business anywhere The
stone Printing and Manufacturing Company MI Edw L.
Stone the head Of the company and the whom
cmanates the majority Of the advertising ideas writes ne
rs follows about his advertising:
believe advertising to be almost necessary
OF printing establishment printing press itself The
'd OF advertising, the method employed the point
needs the considerations
The writer has always believed in amount of news
paper advertising and has double at the
of the column, reading matter same position i,
our morning daily for the past eight years This changed c
irj every wcck-thc advertisement being up job
department. nobby style, stercoypcd plate sent to the
newspaper We thus display have the use Of
ali the late style type borders, ETC., this method
encourages the systematic changing advertisement
Of the first thing something to advertise
Advertising will not be beneficial for any length if the
:alns and representations arc advertised.
We claim to be the largest equipped printing Office
III the Stacwi possibly cxccpons they mag L,qcr int
r ady no letter clPpA All Of machinery modcrrour
appliances abor-savng We have type and Other
,uelnics) Them
1t is of necessary that the quality printing be
I2lt, and our prices right. and promises kept
We nclosc little advertising slip in each letter we send ont
and IN each package deliver.
We never mention price newspaper ADVERTISING
seldom slip ADVERTISING experience is that when man
secs good job Of printing he remembers vho dit not
ask what it cost We for example, suppose handsome
programme gotten out for public entertainments the
programme is commented upon. On all sides hear:
Stone that's nice programme you printed for the Flower
Show When some other entertainment is be given they
remember that printed programmes and come to MS
Then we take of the
We pay especial attention % proofreading-and its
winning card with schools colleges universities lawyers etc
And we tell the people about it,
Our city has population about OOOwc employ abot
slNyive people, occupy three floors by feet well lighted
and heated fitted with gas and electric light gas and electric
and electric bc dumb speaking tubes to ali
departments Our people have metropolitan printing Office a,
And we tell them about
We recently undertook complete two weeks an edition
OF 10000 copies of an S0pagc catalogue doubted
ability do friend who seen some of our onc
work, i'll the shape Of law briefs told the if we said we
would do it. they could being done We had them
begging time
And we told the public about it.
We cndcaror not to promise than perornl-bu
after promise it, leave keep orr
promise We telegraph for paper by express: we work
at ngal night may be; put the job presses or six if
necessary.
And then we tell the people about it.
We keep quite lot of samples Of printed work with
circular price list always ready for answering inquiries send
out large calendar first OF the year. boters
each month
We let up
We make it rule all courtcously and fully
i quotation is asked thing and suggest something
better, perhaps economical, do
We talk about competitor. We blow our OWE,
horn and find it keeps busy.
answer your questions and hone have dopc
so satisfactorily
Il might add that have charge of the business am
practical printer write all the advertisements keep in touch
with almost every job suggesting the change and
there believe giving my force good tools with have
tried eutcnans the head departments who take
pride IL the good of the establishment etc.