The Chanute times. [volume] (Chanute, Kan.) 1897-1913, 1897-11-12

leD tnem ,ro nantft ,n .
golden harvest. Note their activity at
the time of the Columbian Exposition.
They made at that time a mammoth
cheese, weighing $4,000 pounds. Their
only idea in making a cheese of such
proportions was to get themselves
talked about in the papers and else
where. They showed wisdom in that
and we all know that everyone heard
about that mammoth Canadian cheese
Thousands climbed the ladder that was
placed against the side of the cheese
and got a look at its immense top.
Thousands did this for the mere sake
OF saying they had seen the greg
canadian cheese. The whole worl0
was impressed with the fact that Can
ada makes cheese. The men at the
head of the enterprise did not stop
here. They sold the cheese, and part
OF the terms of sale was that the buyer
Should take that cheese and exhibit it
In every city of Great Britain and Ire
land. We all know that in few
years Canada has become famous,
across the water, as a maker of cheese,
and to such an extent that American
cheese has been largely displaced.
What is true on a large scale applies
also in small way. Nations profit
by advertisement. Individual dairy
men also profit by advertisement. The
best advertisement is a show of ones
goods. But one must first learn how
to make good products before advertis-
ing them. The sample should not be
better than the maker is able to fur
nish right along, for if the body Of the
goods fall below the sample the effects
of the advertising will quickly wear
away.
An old trick of the trade Is to brand
butter and cheese according to its
quality and not according to its origin.
Thus in England cheese has been found
by prof. Robertson of Canada selling
at % cents per pound as "best Eng
lish," while other cheese labeled Can
adam was being sold at IA cents per
pound. On investigation the fact was
brought to light that much of The
cheese sold as "best English" had peen
made in Canada. The branders had
simply picked out the best and la
beled it best English" while the more
common was labeled otherwise. Some
times English cheese Of poor quality is
labeled Canadian or American. Thus
1t is that the efforts of the makers are
often frustrated, and they are even
made to bear the sins of others But
this Is an old scheme that has been
followed not only in England, but in
the United States. 1t used to be COM
mon trick to brand all good cheese
New York." and all poor cheese
western" or illinois," or "Wiscon-
SIM" That was in the days when New
York was the greatest maker Of good
cheese in the Union. Today large
quantities of butter are branded eel
gin" that never saw Elgin.
To show that some people will buy |
anything that is sufficiently advertised, |
Canadian tells the story that the |
Daily Telegraph of London one day
spoke of some butter in certain win
dow that was covered with salt The |
compositor made the sentence read that
the butter was covered with suet. The |
next day not less than a dozen people
called at that shop and wanted to buy
some Of the butter that was covered
with suet.
Enforce honesty in dairy products
and in the handling and sale of the
same. Whenever law is passed that
tries to eliminate some of the cheating
methods from our intercourse there
are always ready people who make a
great fuss about their liberties being
trampled on. But the fact remains that
wherever fraud exists, laws should be
made to bring that fraud out into the
light. The people as whole will sup
port such laws if they understand their
tenor and aim.
Travelling diaries seem to be doing
much good in the countries where they
have been tried. In the French por-
tions of Canada it is reported that the
work in this line has been so effective
that the finest of cheeses are made.
and Australia have also been
carrying on the work for some time
with good results. The diaries go to
the people and instruct them in the
requisites of good butter and good
Education is the
greatest lever to lift the weights that
have been crushing humanity in the
past.
Winttr Care of LAYING Hens