The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1897-07-31
"CLEVELAND" BICYCLES.

| The Lozier Company NoaO the
Greatest Cycle Building Concern
in the WorId.-A Force Of Nearly
1000 Hands Employed IN -Four or
Fire Great Factories.-The Ire
n1endous Increase in the POpu-
Iarity of the " Cleveland" the True
Reason of the Recent "Cut" in
"COIum6idS."
A good many people seem to be at
loss to understand why it is that a
cut of $25 has recently been made in
| the price of Columbia wheels, but to
those who are posted as to what is 60
ing on in the bicycle business, there is
no mystery about it,
The fact of the matter is, the Co
lumbia'' has been left far behind in
the race by the "Cleveland,' made by
the Lozier Company, of Cleveland, and
three or four other cities besides. The
Columbia" had been in the field a
long time when the "Cleveland" first
appeared, and the manufacturers of the
latter knew we'll enough if they want
ed to take the lead they must offer
something remarkably good. And they
did
The natural consequence was that
the demand for the "CleVeland' ad-
vanced by leaps and bounds, until at
this present writing the Lozier Com
pany employ in four or five factories
some 1000 hands, or about twice as
many as are employed by the "Colum>
| bia" people. Vast improvements have
| been made in the various plants with
| ;O5 +I,a
| capacity is simply gigantic. But it is
none too great for the demand. The
| "Cleveland'' wheels are now not only
the chief favorites at home, but also in
Europe and elsewhere The Lozier
| people are the only American bicycle
manufacturers having their own offices
| in Europe, under the personal man
agement of a member of the firm.
| A good authority says that at pres
ent there are 100000 bicycle riders in
| the United States, while New York
city alone possesses 100000 riders
| There are at least $50 reputable wheel
| manufacturers in the United States,
| besides host of smaller concerns that
| cannot be strictly called manufacture
| ers. Over 100000, 900 is invested in the
plants, which give employment to
| more than 10000 persons 1t is estf-
| mated that the wheels turned out last
season exceeded 100000. A whole
army of workmen are engaged in max
| ing bicycle sundries and in repairing
| The wheel has brought prosperity to
| numberless country hotels and road
| houses which had become almost ex-
tinct since the decline of coaching
| Telegraph messengers. postmen. Iamp-
| lighters, building and street inspect
ors, walking delegates" policemen.
firemen, coast patrollers. express mes
sengers, doctors and others are all u.s.
ing the bicycle in their respective vo-
cations
We might easily fill two or three
columns of space with technical de-
tails in regard to the construction Of
the cleveland" wheels, but it is hard
ly necessary. What the public is chief
~ interested in is the fact that the de-
mand for the "CleveIand' is now great
er than for any other wheel in the
| world, and that the business of the
| Lozler Company is now twice as large
as that of its nearest competitor.
Yet there has been no S25 cut in
| the price of "Clevelands. They have
| taken the lead by sheer merit and
nothing else.-The Mercantile and FL
nancial Times.