The Roanoke times. (Roanoke, Va.) 1897-1977, 1897-12-30

The following is from The Inland Printer the leading
printers journal Of the country
"Down in Roanoke Virginia. there Of the largest
printing establishments in the South and the
progressive and upodate in the business anywhere The
Stone Printing and Manufacturing Company. Mr. Edw L.
Stone, the head Of the company and the from whom
cmanaes the majority of the advertising IDEAS writes
rs follows about his advertising:
4 believe advertising be necessary the conduct
of printing establishment printing press itself The
Kind of Advertising the method employed is the point
needs the most consideration
The writer has always certain amount of news:
advertising, and has carried double at the
top of the column local reading NATTER position in
our morning daily for the past eight years This changed rc
aJ every wecE-thc advertisement being up IT, our io,
department. in noby style, stercoypcd and the plate the
newspaper We thus attend to display have
all the late style type border and find that this method
encourages the systematic changing of the advertisement
Of course, the first thing have something advertise
Advertising will not be beneficial any length time if ,ea
'"ms and representations advertised
We claim TO be the largest and best equipped printing Office
N the Staewit possibly exceptions; they mag arc bit
IRE '" no beter cqmpp All Of machinery modernour
appliances aborsaving We have lots type and other
abilities work-and orr friends
',cmics) about them.
1t is, OF necessary that the quality printing be
glt and our prices right and our promises kept
We ncosc little advertising slip send out
md III each package deliver.
We mention price newspaper ADVERTISING and
seldom in our slip Advertising Our experience is that when
sees good lob OF printing lie remembers WhO did H-he
ASK what 1t cost we mean for example, suppose handsome
programme gotten for public entertainment and the
programme is commented upon On all sides will hear
Stone that's nice programme you printed for the Flower
Show When other entertainment be given they
remember that printed the programme and come TO Ms
Then we take of the
We pay especial to proofrcading-and It's
winning card with Schools colleges universities lawyers etc
And we tell the people about
Our city has population OF about 22000we employ
xyivc people, occupy three floors by feet well lighted
and heated fitted with gas and electric light gas and electric
power, and electric bells dumb walters speaking tubes to MI
departments Our people have metropolitan printing office
lieir doors
and tell them about it.
We recently undertook complete two weeks al, edition
OF 10000 OF lS0ae catalogue doubted
our ability to do friend who had quick
work, i'll the shape of law briefs, told the said
would do it, they could being done We had h
begging for time.
And we told the public about it.
We cnlcavor promise than perorm--but
after promise ii, leave keep orr
promise We telegraph for paper by express:
nghal night may be- put job on two presses or sin il
necessary.
And then tell the people about it.
We keep quite a lot of samples of printed work with
circular price list, always ready answering inquiries We send
large calendar first Of the year. and calendars blote
each month.
We :" let up
We make it all courtcolsly and fully
If quotation asked thing and suggest something
better, perhaps more economical, we do
We talk about competitor. We blow our own
horn, and find it keeps us busy.
g have tried questions and hope have done
satisfactorily.
might add active charge of the business; am
practical printer; write all the advertisements; keep
with almost every job suggesting the change here and
there believe in giving force good tools with;
tried true ieucnans the head mcns who take
pride IL the good name of the establishment etc.