The Wichita daily eagle., 1897-12-19
Southern Kansas Business Men.

| SO long as the boaa fui style Of sdvertts-
( ing prevails. as 1t does now, almost any
/ one can attract a profitable shsre Of sts
I ten,lon 10 himself by modest claims.
! strongly written.
/ Signs in a store should BE ehanred ss
/ well as advertisements in a paper. Inter-
/ est people and yoB win sell tssn goods.
You can not interest them by parrotinx
I your words either by tongue. BY stoEs
signs. or by type.
-Four or Ave big words making an ar
nounosment are not good as grace
fully written proclamation. given a. ienxi h.
IL Is well 20 remember tbzt what the eSs
can seize completely al glance. the Drzla
gives Htilo attention 70.
IL Is a good plan for merchant 10 keep
a scrap book OF hts advertisements aad
look them over OCCASIONALLY and yes ~ "a
IL Improving In a fed a. practically DeS
g. Advertising. Improvement saouid BE- con-
tnual. Among The best advertisers u .s.
The idea which is growing and ~aiea
viii eventually become universal = .
make your space n newspaper csren-
-.e Of tae days neEs Of Jour store. An4
xaen nat day comes. the pubEs VII de-
inaud that the news yeI g'se sb4A Be
totally reliable
Charlss Dickens could not have yFlsis1
Brel HaFie's tales. simply because ~ X
ems did not klgN tas western Htaios
csmu. man Wno does M know gglr
store. is stock. SIS savsntsEsE. esu E5i
write you t1e best advertisements. 10 aaai-
ter how smart Re ss.
TIE reason ths fsaipsrsfs zone j. son-
rglarc.a.ly dominant o. tSs ~ori1 - belsasS
o. its Changing seasons. ita epaanu@l fs-
nevals snd Destruction 8sn NO haze
Hved Ia a c0aatEy vasre q - summer 80
whole year round sppree.ste tsis- Chang
your advertisements c9ni!np@-iy- Dss
Izl iAen. become I.stTiasA
Yog are ssrnpiy Tefsnx your opn ~
zhen goa lrfsts fsz sa3n-x aoFis1s xsaef-
sEtles aBast sour sseck snG gaoi.ss taru
f1r a. advertisement. Tou car not -
lersst peopls - saSink something sTsiss
peopis rstarzi8T sapposes pea Hgal8 sas.
sag czn n9t PEE. FOR fas nfs % tbszn. vat
szs tae ns ssssity u s<y.nE q a. al Tel
tsean sosaetzlaz they are Doi cE2sefllS.
tast shfy co Est kEoN.
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