The Roanoke times. (Roanoke, Va.) 1897-1977, 1897-12-16


printers journal of the country:
Down in Roanoke Virginia, there of the largest
printing establishments in the South and of the
progressive and upo-ate the business anywhere The
Stone Printing and Manufacturing Company Mr. Edw. L.
Stone the head Of the company and the from whom
en'anates the majority of the advertising IDEAS writes
as follows about his advertising:
Il believe advertising necessary conduct
OF printing establishment is the printing press
Kind of Advertising the method employed point
needs the considerations
The writer has always believed in of
paper Advertising and has carried inches double
top of the column, local reading position
or morning daily for the past eight years. This changed cg
"fj every week-thc advertisements being set up it job
department. i'll nobby STYLE stercoyped and the plato
newspaper We thus attend display the use Of
all the late style type, borders, etc. find method
encourages the systematic changing of the advertisement
OF course the first thing to have something advertise
Advertising will not be beneficial for any length
.ams and representations nota advertised.
We claim to be the largest and best equipped printing
~ the Sac-witl possibly two EXCEPTIONS they mag lorger
ire ey no better cqpfcd All Of machinery is
appliances aboraving We have lots Of type and
facilities necessary for quick wor-und tell (nd
'mcncs about them.
1T IS OF course that the quality of printing
light, and our prices right and promises kept
We nclose little advertising slip in each letter
md IN each package deliver.
We price newspaper advcrising and
seldom in our slip advertising Our experience that
sees good job of printing he remembers rho did the
programme is gotten out for some public entertainment and the
programme is commented upon. On all sides will hear:
Stone that's nice programme you printed for the Flower
Show When other entertainment to be given they
remember that printed the other programme, Us
Then we take of the rest
We pay especial attention oar northumberland il.
winning card with schools colleges, universities lawyers
And we tell the people about it.
Our city has population of about 22O00 abo.t
xivc people, occupy three floors, by feet lighted
and heated fitted With and electric light electric
and electric bells dumb walters speaking ali
departments Our people have metropolitan printing office ~
their doors
And tell them
We recently undertook to complete weeks an edition
of 10000 copies of lS0ge catalogue.
our ability to do friend who had quick
work i'll the shape OF law briefs told the we said We
begging for time.
And we told the public about it.
We cndeavor not to promise than perform-bu
after promise it, leave keep orr
promise We telegraph for paper to by express:
at nighl night may be; put the job presses or six ii
necessary.
And then we tell the people about it.
We keep quite lot of samples of printed work with
circular price list always ready for answering inquiries We
large calendar first of the year. and calendars
each month.
We let up"
I'VE make a o letters courteouy and fully
If quotation asked thing and something
better, perhaps more economical, we do
We never talk about" competitor We blow own
horn, and find it keeps busy.
have tried to answer questions and hope have
satisfactorily.
might add that have charge the business: am
a practical printer; write all the keep in touch
with almost every job suggesting the change of and
there: believe in giving force good work with
tried and true cucnants at the head of the who take