The Roanoke times. (Roanoke, Va.) 1897-1977, 1897-12-07

nc following is from The inland Printer, the leading
printers journal of the country:
Down in Roanoke Virginia. there is one of the largest
printing establishments in the South and the most
progressive and upoate in the business anywhere The
Stone Printing and Manufacturing Company Mr. Edw L.
Stone the head of the company and the from whom
emanates the majority of the advertising ideas writes ne
rs follows about his Advertising
Il believe advertising necessary in the conduct
OF printing establishment the printing press The
Kind of Advertising the method employed is the point
needs the most consideration
The writer has always believed amount of news
PAPER Advertising and has carried inches double the
top of the column, to local reading NATTER position III
r morning daily for the past eight years This changed reg
a; every wccLthc advertisement being up our lob
department. i'll noby style, stereoyped the plate
newspaper We thus attend display, OF
Ill the late style type borders, etc. and find that this method
encourages the systematic changing Of the advertisement
OF course, the first thing is to have something
Advertising will be beneficial of time if the
'nlns ant. representations advertised.
We claim be the largest equipped printing office
II the Saewit possibly two EXCEPTIONS they be arycr bit
IRE y no 1efr equppcd All Of machinery is modcr-our
appliances laboraving We have lots type other
abilities necessary for quick worknd tell friends (nd
,ncncs) about them.
1T course necessary that the quality of our printing be
light, and our prices right and promises kept
We incose little advertising slip i'll each letter
and in each package deliver.
We mention price in newspaper ADVERTISING and
seldom in our slip advertising Our experience that when
sees good job Of printing he remembers ho did hc
ask what 1T cost We for example, suppose
programme Is gotten out for public entertainment and the
programme is commented upon On all sides will hear:
stone that's nice programme printed for the Flower
Show When other entertainment is be given they
remember that printed the other programme, us
Then we take of the
We pay especial attention prooreading-and its
winning card with schools colleges, universities lawyers etc
And we tell the people about it,
Our city has population of about 200Owe employ about
sN-hve people, occupy three floors. by feet lighted
and heated fitted with gas and electric light gas electric
and electric bells dumb walters speaking to MI
departments Our people have meopoitan printing Office Il,
leir doors
And tell them it.
We recently undertook TO complete weeks an edition
of 10000 copies OF 1S0pagc customer doubted
work the shape of law briefs told the customer we said we
would do It. they could being done had them
begging for time.
es' And we told the public about it.
after we promise ii, leave keep orr
promise We telegraph for paper by express:
at nigh-al night be; put the job presses, SIX
| necessary.
And then tell the people about it,
We keep quite lot OF samples of printed work. with
circular price list always ready answering inquiries We send
large calendar year. calendars on blotters
each month.
We let up"
eWc letters courtconsly and fully
II quotation asked thing and suggest something
better, perhaps economical, do
We talk about competitor. We blow our own
horn, and find it keeps busy.
have tried to your questions and hope
satisfactorily.
Il might add that have charge the busncss am
practical printers write all keep in touch
with almost job suggesting the change of line here
there believe in giving force good tools work with
tried and true ieucnan the head of the mcns
pride in the good of the establishment,
boi in GOOD anda I'd