The Roanoke times. (Roanoke, Va.) 1897-1977, 1897-12-18

Down in Roanoke Virginia. there one of the largest
printing establishments in the South and one of the most
progressive and upodate in the business anywhere The
stone Printing and Manufacturing Company MI Edw l.
Stone the head Of the company and the whom
emanates the majority of the advertising ideas writes ne
as follows about his advertising:
4 believe advertising necessary in the conduct
OF printing establishment is the printing press itself
kind Of Advertising empoyed is the point that
needs the most considerations
The writer has always believed amount of news
paper Advertising and has carried inches double the
top of the column, local reading natter position in
our morning daily for the past eight years This changed rcgl-
ar every wecthc advertisement being up IT. our io,
Department. i'll nobby style, stereoyped and the plate
newspaper We our own display have the use Of
all the late style type borders, and find that method
encourages the systematic changing Of the advertisement
vi course the first thing to have something advertise
Advertising will not be beneficial any length time if the
ialns and representations advertised.
We claim to be the largest and best equipped printing office
u the Statc-wi possibly EXCEPTIONS they mag larg
'eey no bter o3upd All machinery is modern-our
appliances aborsavng, We type and other
ies necessary for quick worand tell friends and
nelnics) about them
t IS Of necessary quality our printing be
light and our prices right. and promises kept
we incosc little advertising slip in each send out
and in each package deliver.
We mention price newspaper advcrtising and
seldom in slip advertising Our experience man
sees good job Of printing he remembers ho did
ask what cost We mean for example, suppose handsome
programme is commented upon On all sides will hear
Stone, that's nice programme you printed Flower
Show When other to be given they
remember that printed the other programme come to us
Then we take Of the
I'VE pay especial attention proofrcading-and it,
winning card with schools universities LAWYERS etc
And we tell the people about
Our city has population about 00O,vc employ abo;
siXve people occupy three floors by feet well lighted
and heated, fitted with gas and electric light and electric
power and electric bells, dumb speaking tubes to All
departments Our people have metropolitan printing Office AZ
their own doors.
And we tell them about
We recently undertook complete weeks an edition
Of 10000 copies OF lS0agc catalogue customer doubted
ability to do friend who had of our ouic
work i'll the shape of law briefs told the we said we
would do it, they could being done We had them
begging for time.
And we told the public about it.
We cndeavor not to promise than pcorm-but
after we promise it, leave keep orr
promise We telegraph for paper by express: work
at ngha night be- the job presses six
necessary.
And then tell the people about it.
We keep quite lot Of samples Of printed work with
circular price list always ready for answering inquiries
out large calendar at first of the year, on bloe
each mouth.
We let up
We make rule all letters courteously and fully
II quotation asked thing, and suggest something
better, perhaps economical we do So
We never g" talk about" competitor. We blow our own
horn, and find it keeps us busy
have tried your questions and hope have done
s satisfactorily.
might add that have charge of the business; am
practical printer write all the advertisements keep in touch
with almost every job suggesting the change line and
there believe in giving force good with have
tried and true eucnan at the head of the depa who take
pride il the good name of the establishment etc.
believe in paying good and exactng good service
IF can give any further information let me know