The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1897-03-31
A NEW AGENCY
Ellis f. Draper, Formerly Of Rowelfs, the
Owner of the Institution

A new advertising agency, Of which
Ellis F. Draper is the head, has been
| organized in this city. 1t will be called
| the z. F. Draper Advertising Agency
| and IS now ready for active business at
its offices in TenUle Court.
| When The Newspaper Maker an
nounced exclusively, two weeks ago,
that Ellis F. Draper had resigned his
connection with the George P. Rowell
Advertising Company, his friends, with
! enc accord, extended their congratula-
| tons ard urged him 70 start in business
for himself. Such project was not new
to him. 1t was in accordance with his
| ambition and purpose; hence the new
agency was formed.
The new agency is located at sol, 500
and 800 Temple Court, corner of Beck
man and Nassau streets. II will be
fully equipped with competent force Of
clerks experienced IN the business. AL
ready tho business under contract ex-
ceeds 100000. The principal clients at
present are the Erie Medical Company.
Of Buffalo. and the Radam MicrCbe
Killer, of New York. Other clients will
be added from time TO time as the facili-
ties Of the agency will permit.
The agency starts with abundant cap
ttal. One of its special features vii, be
the prompt payment OF bills II is Mr..
Diapers intention to devote his per-
sonal attention to the management OF
10 his clients and the newspapers as will
-
Mr. Draper was born in New York in
December. 1854. His schooling was re-
ceived IN New York and Hartford, Conn.
Mr.. Draper is no novice IN the adver-
tising business. To the general public
there may be names better known than
his, but among the active. practical
newspaper managers there is none who
enjoy better reputation for honesty.
integrity and business ability. or who
possess a greater number OF personal
friends
For nearly twenty-three years Mr..
Draper has been connected with the
agency from which he has jus. re-
s!yned. When but little over nineteen
years 81 aga he became employed gath
ering statistics on advertising for a
work that was subsequently abandoned.
He then became assistant order clerk.
and later estimate clerk. He remained
in that responsible position until April.
1852. when the agency was reorzaaizej.
He was one OF five equal owners and
was elected director and treasurer
TIE position occupied by Dir. Draper
was not an easy one 20 fill The duty
OF buying space in newspapers requires
an intimate knowledge OF the territory
20 be covered. the classes and grades az
newspap ers in that territory ard their
benefit 20 the advertiser. the advertising
rates % each, ard. last bu: no: least. a
keen insight into human nature. When
all these things are known. then :
nan ready ~ enteS the primary grade OF
the advertising bS.ness To De sure
the woods are full OF so-called sd-
vs-tis:ng experts. who claim 70 know
everything. and more too. but the Riss
advertising man = more modest
During Mr.. Diapers experience he his
placed contracts for millions OF dollars
ia all kinds % mediums I; Is . rs
--sii, tina. ne has done this ard retained I
tie friendship and esteem % both the !
ADVERTISERS and the pablisners-Ne.Ex-
pape- Maker.