Goldsboro weekly argus. [volume] (Goldsboro, N.C.) 1885-1909, 1897-10-07
THIRTY TWO YEARS.
That is How Long III. Well & Bros Have
Been in Business-A Reyiew of
Their Mammoth Establishment.

Been in Business-A ReYiew of
Their Mammoth Establishment.
When a person visits Philadel-
phla, as a matter of course be
visits the great store of Wana-
maker. 1t may be that he wishes
to make no purchases, but simply
goes to look at the big stock OF
merchandise, knowing that all that
is good will be found there.
Now the great firm of II. We'll
& Bros. is to Goldsboro and all
this section of country what Wan
amaker is to Philadelphia. H.
We'll & Bros. is part and parcel
of Goldsboro. For thirty-two
years they have been doing busi-
ness here. Many of our active
business men cannot remember
when the firm of H. w ell & Bros.
did not exist. When they were
mere children their parents bought
at 'sWeils' y for them their gar
ments, shoes, hats, caps, and
other articles; now they buy for
their own children from the same
firm Rare, indeed, is it that a
firm does a uniformly successful
business for a third of a century :.
This fact alone is the strongest
evidence of the real merit of this
great house.
From a small beginning this
firm is now the largest in North
Carolina. The three connecting
huge iron front stores would be an
ornament to Broadway, New York.
At this mammoth establishment
one can get almost anything-a
handsome suit of clothes, an ele-
CANT silk dress, shoes of all sorts,
and, in fact, so complete is the as
sortment, that nearly all wants
can be supplied at Wells
But, Notwithstanding there is
such a tremendous stock of goods
of all kinds, each department is
separate ard distinct, and the great
business moves along as smoothly
as the machinery of magnificent
engine. One beautiful store is de-
voted to ladies' goods. There
everything is so quietly conducted
that it reminds one of u ladies'
parlor at a large hotel One store
is devoted exclusively to shoes and
leather goods, another to clothing,
gents furnishings, and still another
section to groceries, meat, sugar,
-four, ETC., which they buy in
great quantities from first hands.
Above we have referred only
to the retail department, The
wholesale department reminds a
visitor of the big city wholesale
stores, and from this department
hundreds of merchants buy their
goods. The fact is, with their
large capital, buying in such
large quantities, and with long
Experience, H. We'll & Bros. are
enabled tc sell as cheaply and on
as good terms as tie Northern
markets,
Il you have not visited the
store recently. take walk, and
go through. Look through ali
the departments, go into the ell
egant offices. and you will reals
ze fully the greatness Of this
establishment, and as a citizen
feel proud that we have in our
midst the greatest store in the
State. For only the most pros
porous section, and the best
town in the State could have
such an establishment.
Notwithstanding the firm has
reached such giant proportions.
it is not satisfied with its achieves
ments, but tits constantly reach
ing out, enlarging its circle of
trade, adding new departments
and growing greater as the years
come and go.
La thinking over the wonderful
success of H. We'll & Bros. it is
but natural to study the methods
of men whose wisdom has ena-
bled them to ride out all the
storms of panics and financial
ruin which bore so many royal
merchants down. Now, this one
fact 5ands out prominently in
their history. H. We'll & Bros.
have always been great adver-
tisers. They we're conscious OF
their ability to serve the public,
but that knowledge was like the
gold hidden beneath the rocks OF
the mountains, it was useless un>
Loss tho o11hlic knRw Ii as we'll