The San Francisco call., 1897-04-08
WE ARE NOT PROVINCIAL.

We observe with considera bic astonish-
ment t. at some of the interior newspapers
of the State are seriously indisposed
toward printing anything cheerful about
the Carnival of the Golden Gate. They
appear to be gathering the folds OF their
kirtles about them preparatory to grim
withdrawal from the scene of festivities
And, slancing back over their shoulders
as they slowly recede, they display q
| countenance more in sorrow than in
anger-an expression of reprosch blended
| with remuneration. They would have en-
joyed remaining and mingling in the
| happy talk which must surely precede and
follow the gala occasion that awaits us:
but they feel that they have been wronged,
shat distinctions have been practiced TO
| their disadvantage. and that they must
out of pure self-respect resent the slight
and assert their independence.
The whole difficulty seems to lie in the
| circumstance that paid advertisements OF
the carnival have not been sent out to
them, whereas the San Francisco papers
have received advertisements of carnivals
| that have been held in the interior. In
| this arrangement these interior journals
fail 20 discern that spirit of reciprocity
which unites all good brotherhood and in
| spires fraternal endeavor for a common
cause. They contend that they have done
enough free talking for San Francisco,
| while the San Fran cisco papers have been
| in a measure recon- pensed for their outlay
| of space, time and talents by patronage
| for their advertising columns. They pro-
pose, regretfully but firmly, to do no more
| OF it.
The CALL trusts that these of its interior
| contemporaries will accord it the credit at
| least of sincerity in this matter when it
| ventures to demonstrate with them. We do
| not believe that they are taking broad
view of the situation. 1t seems exceed
| ingy provincial. The San Francisco
morning papers are national publications
they are not got up to cover merely
the events OF a single city. or single neigh
| borhood. They cater to all sections and
| correspondingly draw upon all sections
| for support. Probably it requires as m uch
money to run one of them month as it
| requires to run for like period all the
interior papers in the State combined,
barring few in some of the larger cities.
1t would be impractical for paper like
THE CALL to depend entirely upon San
Francisco for its support, although San
Francisco furnishes more patronage in
proportion to its readers than the interior
does.
No interior carnival can possibly do bet
| ter than to advertise in the metropolitan
press, from a simple business point OF
| view. In no other way can so many read
| ers be reached, and particularly those leis-
| urely readers who are the most likely to
N Ia frv foru dau
Of carnival. The press of this City goes
| all over the country and is read ali over
the country. Why should not the inte-
rior carnival committees EN- mbrace so supe-
rior service as cool, practical PROPOSE
flonf 1t costs less to advertise in few
big journals than to advertise in a thou
sand smaller ones. Suppose the Golden
| Gate Carnival committee should under
take to advertise in the interior press.
| Where would it get Off How MANY ad-
vertisements would 1T have to issue?
Could it discriminate and advertise in
| only tho Los Angeles, Sacramento, San
Jose and Stockton papers? Manifestly
| not, since the papers of other cities, and
the papers OF every remote corner and dis
tant mountain pocket in the whole State
would have just as good a cause for com.
! plant In that event as they have in the
present one and just as good cause as the
papers OF Los Angeles, Sacramento, San
Jose and Stockton have in the present
| also.
The whole truth is that there is no
| thought OF making distinctions-no con-
| sciouspess of sighting any one or favor
| ing any set of papers-in the bestowal of
advertising. 1t is, we repeat, busines,
! proposition. Aad the big metropolitan
dailies are as much California dailies as
| they are San Fran cisco dailies. They are
| the only dailies, in fact, which cover the
whole State and are recognized as the