The Roanoke times. (Roanoke, Va.) 1897-1977, 1897-10-16

N,usurOye" Of Inland Printer Chicago
Any questions you'd like to ask do So might help YOU
The following is from "The Inland Printer, the leading
printers journal Of the country:
Down in Roanoke, Virginia. there is of the largest
printing establishments in the South and Of the
progressive and uptodae the business anywhere The
Stone Printing and Manufacturing Company. Mr. Edw L.
Stone the head of the company and the from whom
emanates the majority of the advertising ideas
as follows about his advertising:
Il believe advertising almost necessary in the conduct
OF printing establishment is the printing press itself The
KIND of advertising, the method employed, the point
needs the most consideration.
The writer has always believed certain amount of news
paper advertising and has carried double
top OF the column next to local reading matter position
morning daily for the past eight years changed reg
ltrly wecke advertisement being up our lob
department. in nobly style, ercoyped and the plate
newspaper We thus attend to display, have the
all the late style type, borders, find method
encourages the systematic changing OF the advertisements
Of course the first thing to have something advertise
Advertising will be any length time if the
claims and representations not advertised
We claim to be the largest equipped printing Office
IN the Statew possibly exceptions; they mag larger
reilly better equipped of machinery is modcrn-our
appliances aborsavng, We have type and other
facilities for quick work,nd tell friends and
cncmies) about them
is Of course necessary quality our printing be
right and our prices right, and promises kept.
We ncose little advertising slip i'll each letter
and III each package we deliver.
We never mention price in newspaper avcrtng
seldom III slip ADVERTISING Our experience
sees good job of printing he remembers oo dd H-he
ask what it cost We for example, suppose handsome
programme gotten out for public
programme is commented upon. all will hear
Sone, that's nice programme you printed for the Flower
Show When other entertainment be given they
remember that we printed the other programme and
Then we take Of the rest
We pay especial attention proofrealing-and it's
winning card with schools, colleges universities, lawyers
And we tell the people about it.
Our city has population of about 2200Owe employ
sixyve people, occupy three floors 60 by feet lighted
and heated, fitted with electric light gas and electric
and electric BELLS dumb walters and speaking
departments Our people have metropolitan printing
their doors.
'And we tell them about
We recently undertook complete in an edition
OF 10000 copies of SOpage catalogue Our doubted
ability do friend who had some of quick
work. i'll the shape Of law Briefs told we said we
would do it, they could being DONE We had them
begging as for time.
And we told the public about it.
We endevor not to promise than perorm-but
after promise it, we leave keep
promise We telegraph for paper by express;
nght night may be; put the job presses SIX
necessary.
And then we tell the people about it.
We keep quite lot of samples Of printed work. with
circular price list always ready for answering inquiries We
large calendar first Of the year, bocs
each month
I'VE {" let up
We make rule all letters courteously fully
If quotation asked thing, suggest something
Setter, perhaps economical do so.
We talk about" a competitor. We our own
horn and find keeps busy.
have tried your questions hope have done
satisfactorily
might add that have charge the business am
practical printer write all the advertisements; keep
with almost every job suggesting the change Of line
helinV with