The Roanoke times. (Roanoke, Va.) 1897-1977, 1897-12-02
The following from "The Inland Printer the leading

The following from "The Inland Printer, the leading
printers journal Of the country:
Down in Roanoke Virginia there is one of the largest
printing establishments in the South one the most
progressive and upodate in the business anywhere The
Stone Printing and Manufacturing Company. Mr.. Edw L.
Stone the head of the company, and the from whom
emanates the majority Of the advertising IDEAS writes
rs follows about his advertising:
Il believe advertising be almost necessary conduct
of printing establishment the printing press The
kind Of advertising the method employed point that
!ccds the consideration.
The writer has always believed in
paper Advertising and has carried inches double the
of the column local reading natter position il,
our morning daily for the past eight This is changed
a; every wecE-thc advertisement being up our Job
department. i'll nobby style steeoyped and the plate the
newspaper We thus attend to display have the
all the late style type, borders etc. find method
encourages systematic changing the advertisement
OF course, the first thing is to have something advertise
Nlvcrsng will be beneficial any length of time if the
r:'Ms and representations not advertised
We claim to be the largest and best equipped printing
IN the Saewith possibly exceptions; they may lagcr bit
ne ty no better cq"p~ All Of our machinery modern-our
appliances labor-lving, We have lots type
facilities necessary for quick work-and tell friends Cnd
'nclnes about them.
1t is Of course necessary quality of printing
right, and prices right, and promises kept
We incoc little advertising slip send out
and i'll each package deliver.
We mention price newspaper advertne and
seldom in slip advertising Our experience that
good job printing recmJerscho did the does not
ask what 1t cost We mcan for example, suppose handsome
programme gotten for public entertainments
programme is commented upon. On all sides will hear:
Stone, that's nice programme you printed for the Flower
Show. When other entertainment given they
remember that printed the other programme and
Then take Of the
We pay especial attention proorcading-and it's
winning card with schools, colleges universities lawyers etc
And we tell the people about it,
Our city has population of about employ about
sXtyfvc people, occupy three floors 60 by feet lighted
and heated, fitted with gas and electric light gas electric
power bells speaking tubes to MI
departments Our people have metropolitan printing Office at
their doors.
And we tell them about it,
we recently undertook complete weeks an edition
Of 10000 copies of S0pae catalogue
ability do A friend who had of our quick
work. i'll the shape Of law briefs told the said WI,
would do it. they could it being done We them
begging for time.
And we told the public about it,
We cndeavor not to promise than pcorm-bu
after promise it, keep onr
promise We telegraph for paper By express;
at nta night may be; put the job presses SIX
necessary
And then tell the people about it,
I'VE keep quite lot of samples of printed work with
circular price list always ready answering inquiries
large first of the year. on blotcs
each month.
We ncrcr up"
II quotation asked thing, and suggest something
better, or perhaps more cconomical we do
We talk about" competitor. We blow our own
horn and find it keeps busy.
questions, and hope have done
satisfactorily
might add that have active charge of the business; am
practical printer write all the advertisements keep
almost every job suggesting the change and
there believe i'll giving force good work WITH
tried and cutcnans the head of the departments
! urdc in fine name @ he mort ctc