The Providence news. (Providence [R.I.]) 1891-1906, 1897-04-16

To tho Editor Of The News.
| Shepard ~ Company with their untiring
energy and well known liberality have
| Kept falth with the public I'm such way
that there Is general appreciation OF the
| TACT that anything this firm advertises
means just what it says.
| confidence In n store once gained Is a
| capltal To tho owners; q capital in this
| way, le., IL means a continued patronage by
| the people, they fully knowing that hon
est values can always be had there.
NO eXorbitant profits are demanded.
No Misrepresentation allowed 10 create
tho slightest distrust
Everything new, novel or interesting
whether in a business sense or as an at
traction To please their customers will
always be found there at the earliest
opportunity. Conservatism has no place
In this ever progressive house
dhe rage at the present day is bicycles.
Ihe whirling wheel Is everywhere.
Such furorev-such "a rage, such talk
ABOUT any one particular piece of
mechanism has never before been known.
Mhyl To ride wheel is the perfection OF
pleasure.
10 exercises ones muscles. it improves
ones health. It Is exhilarating. 1t slim
lllates the system. 1t brightcns the eye.
lt unconsciously broadens ones intelli-
gence by teaching nature through obser-
walton. It Is natures means of admins
caliy supplying oxygen to the blood.
10 enable the public TO secure wheels
absolutely free, Shepard q Company for
one week offered 10 give away one bicycle
daily. Not an old style antiquated affair."
put an up-to-date machine that would be
IA credit to the rider.
They did so and the fortunate holders
OF the coupons that We're selected daily by
Honorable John G. Wyman are in every
sense well pleased. The public generally
were more than pleased with the manner
OF the presentation for il was "a presenta-
ton pure and simple. Unfortunately and
TO speak charitabiy prominent divine i'm
this city addressed his congregation last
Sunday incidentally mentioning the fact
That the presentation savored of "a lottery
Before divine should publicly de-
nounce an act of the laity, should ho not
acquaint himself with the full particulars
or the subject upon which he speaks? His
influence is great-it should be so---and
therefore the more sure should he be that
what he talks about he should be most
thoroughly familiar with. We investi-
gated the full method of "Shepard's :
Bicycle Gift" and found it 10 be as
follows. We place the matter before the
public and let them decide as To whether
or not 10 savors in the least degree of
anything but clear and absolute gift.
customer enters the store entirely
unconscious that n bicycle is to be given
away or SDe may DE aware OF the preSen-
tation, but tho condition Is the same.
She is under no agreement TO purchase
or to accept the check which she may
totally ignore If she so desires 1t does
not in any way affect the price of the
article she wishes TO buy.
She has possibly visited during the
earlier part of the day number of stores
and priced their wares, finally seeking
Shepard & Company's store sand doing
likewise. After ascertaining that their
price for what she selects is lower than
any price named her in any other store,
she makes purchase-has it wrapped 4
and handed To her, accompanied by "A
cash check Ga receipt for the money she
has paid for the article bought at the
lowest price she heard of during the-aay)
which she is informed for the first time |
may be the one selected, and if so she |
will be entitled to bicycle She is re.
quested Co retain the check and compare
the number which she finds on the |
check with the number advertised in tho |
next days evening papers. She does so !
ana is surprised TO find that her check en-
titles her to the bicycle which will cost
her nothing. She calls at the store, pre- !
sents the check and is given an order for |
the bicycle.
She has received full value for her |
money, has risked nothing and would have |
paid the same price for the purchased arti- |
Gle whether she had accepted check or not |