The herald., 1897-05-09
MARKETING FRUIT
HANG TOGETHER OR HANG cEP-
ARATELY
Mr.. Chamblin Urges Fruit Growers
to Work Together in Marketing
Their Crops


operation in marketing fruit, was In at
tendance at the pomological meeting at
Azusa on Thursday and Friday and was
an interested listener to the able papers
there presented and the discussions
thereon.
Just before the close Of the session
member of the society asked for inform
alton relative to cooperation in the
marketing Of dried fruits and In re-
sponse to a unanimous call from the
large audience, Mr.. Chamblin presented
this question In forceful way that held
the audience and carried conviction. He
said in part:
"All questions discussed for advancing
the public good finally run up against
the one great proposition of co-opera-
ton. If we all get together and stand
together we can practically accomplish
any object sought.
I'VE pick up a morning paper and we
read the startling headlines: Twenty
Thousand Rabbits Killed in a Day'
What has that to do with marketing
dried fruits? Nothing directly, only we
see a man out on his little ten-acre ranch
who declares that he proposes to be his
own boss and not be governed and con-
trolled by his neighbors in the raising
and selling of his fruit crop. He goes
into his orchard and he finds drove Of
jack-rabbits there. He calls his family
together and they go forth to drive off
the pests, and they succeed, but by the
time the family are back in the house
again the rabbits have again COM
menced the work of destruction. He
finally concludes to ask his neighbors to
cooperate with him in the task of kill
ing the pests. After consultation they
notify all the neighbore and others turn
out on a certain day to attend rabbit
drive. The next morning the daily pa
pers contain the headline: Twenty
Thousand Rabbits Killed in One Day!
That's cooperation.
II attended meeting of fruit growers
at San Jose few years ago. The meet
ing was largely attended by prominent
fruit growers from all over Central and
Northern California. One gentleman
presented a plan of cooperation for
marketing the dried fruit crop Of the
state. All acknowledged that it was a
good plan. They would go into it pro-
vided practically all went in. But under
the discussion of this plan that magnifi-
cent gathering of the leading fruit grow
ers died, and nothing was done. The San
Jose plan proposed to send an exhibit Of
our choicest dried fruits to the east to
be opened up in the large cities. Ladies'
were to go along and cook and serve the
fruit to convince the public of it's super
iority. The word California has charm
for the eastern citizen. but the charm
must be followed up in business way.
The fruit must be honestly packed and
honestly marketed. The brand must be
established and maintained. An indi-
vidual can not do this except he be a
grower on a large scale. Already the
fruit exchange brand Is commanding
public confidence. The buyer knows that
there is responsibility back of it and that
all mistakes and errors can be rectified.
When individuals pack their own fruit
there is a tumble of fruit, and one in
the east would not know what to ex-
pect from any given brand.
"There are two kinds of cooperation
voluntary and compulsory. All forms Of
government are o-operative-compu
sorry cooperation. Without this basis
of action we could have no schools, no
roads, no incorporated towns and cities,
no county governments, no state, no ma
tion, no flag. All would be chaos. A
town before it incorporates is COM
PEELED to resort to voluntary co-opera-
zion in order to grade the streets and
fight fires. Azuea has an Illustration
| of tho road business a nrQSonf VOL
untary cooperation your people are en-
abled to make some good roads. With
out voluntary cooperation this would
be an impossibiiity
Every family is cooperative So
ciety-mostly voluntary. Remove that
system of co-operati ton and a divorce
suit is the first result. Schools are the
result Of cooperation.
A Southern California city recently
voted to rporate-destroy COM
pulsory cooperation. Chaos was the
result. Soon after a move was made to
re-incorporate and thus restore the law
of cooperation which protected life,
liberty and the pursuit of happiness.
1--WE cannot long escape the system of
cooperation, 1t is necessity and must
come sooner or later, and it will come to
stay.
1.-The way to get dried fruits into east
ern markets is to get them together in
large quantities and in good packages.
"Why do the cooperative associations
succeed? Look at the Fresno Raisin ex-
change. 1t received more than double the
price for it's crop that was received by
those outside the organization.
Pack fruit in uniform brands. The
locality that adopts this plan first for the
dried fruit will first succeed.
California products are at the front
in the eastern market. California is
charming word in the eastern ear. Put
up the fruit to suit the eye and taste and
we will succeed. Already we find in
the eastern papers that the exchange
brands of oranges are established in the
east and they sell now on the name
alone, because the buyer can find
backing to the brand. If the name OF
Azusa is placed on the package the box
can be traced and the entire exchange
will compel Azusa to make that brand
good. If an individual goes to the mar
ket he Is not known.
There is a perfect sea of fruits in
Southern California. Only one-third of
the trees are now in bearing. If we ex-
pect to market the crops Of the future
we must get down to a system and Gee
that every part of the east gets all the
fruit that it needs, and make sure that