The daily morning journal and courier. [volume] (New Haven, Conn.) 1894-1907, 1897-03-13
AN ELEGANT NEW STORE
no BE OPENED Ar S5S CHAPEL
STREET MONDAY AFTERNOON

by Hamilton g. CO.-Ladies' and Chill
dren's Suits and Coats of Latest Styles
Musical Entertainment for Opening Day
Fine Appointments and Fittings.
The store at 1858 Chapel street, which
has been vacant for some time, has
oeen recently renovated and entirely
refitted and will be opened Monday af-
ternoon by Hamilton & Co., with an
elegant line of ladies', misses and chill
drens suits coats, silk waists and like
articles of apparel. The store has been
newly painted by John H Plat, for
merly OF Plat & Thompson. The pre-
oomlnatinS color is white with trim
nainss OF delicate shade of green
An elegant carpet covers the floor, 800
yards being required, and the windows
are fitted with shades, the carpet and
shades having been furnished by H. B.
Armstrong & Co., the we'll known
house furnishers on Orange street.
The store is fitted like parlor, and
instead of having a long and ugly ar
ray of counters the goods are all nearly
arranged In cabinets about the sides,
or draped over models, which occupy
the center of the floor. The platform,
which was at the rear of the store, has
been torn out and the floor of the entire
large hall is a continuous level To-
ward the rear are number of with
drawing rooms, or booths, for the use
of customers who desire to try on gar
ments when being fitted.
The colors in the new painting of the
store are such as to lend cheerful
appearance, and New Haven ladies will
find no pleasanter place in the city to
shop than here, beginning Monday af-
ternoon and thereafter. In refitting the
store Mr. Hamilton, of Hamilton & Co.,
has patronized New Haven firms
which have evidenced great taste and
capability in supplying him with the
necessaries for the remodelling When
the store opens Monday afternoon the
callers will be delighted with musical
entertainment of no small degree OF
merit. A mandolin and guitar quartet
of New York, directed by Mile. Joen-
nita of London, will be present and will
play the finest selections during the af-
ternoon and evening Mile. Joeninta
was formerly instructor on the mando-
lin and guitar to Lady Randolph
Churchill at Bleinheim palace. The
corps of saleswomen will be composed
of those who are well known to the
New Haven ladies' Nothing has beer
spared to give the new store an at
tractive appearance, about $500 hav'
ing been expended in alterations ane
new fixtures. The stock is composed
OF all goods Of the latest styles and al
though one of the finest in the country
these will be sold at prices so reason
able as to gain popular favor There
are In the New England states abou
twenty-five stores of this sort which
deal exclusively in this line of ladies
and children goods, they being locat
ed in Providence, Springfield, Lowell
Salem and other cities, but those who
have seen these other stores say thai
the one about to be opened in this city
far surpasses them in commodiousness
elegance of fitting and extent of the
stock MI Hamilton will remain II
New Haven and assume personal man
agement of the store. He has had {
wide experience in the business in Ros
ton, and will undoubtedly offer New
Haven ladies opportunities for pur
chasing articles in his lines, not sur
passed outside the metropolis.