Fisherman & farmer. [volume] (Edenton, N.C.) 1887-19??, 1897-01-29
only 60 cents

-Ready-made only 80 GENTS.
One Of the things we have not
learned in our business expert
ence is how to stink back. When
we put a thing forward, it goes
forward. We advertised a 80
days reduction sale We cut
the prices of goods advertised in
the paper and at the counter.
What we say, we do. 1t you see
it in our add, its SO. The peo-
pie know this and they come.
Never before have we had such
big and delighted crowds. We
have made this month as busy
as December. People have come
over fifty miles to patronize our
sale. We are proud of Our sue
cess--the tide is with us, and we
mean to keep it with us. It's
not the biggest store always that
people are looking for-it's not
the store that claims to do so
much liz a big sounding adver-
tisement, that draws the largest
crowds. The people have learn
ed to know the difference IN adj
vertise1nents, that mean some
thing. When a store has the
courage to tell the names, and
brands Of goods that you know
and are familiar with, and the
prices they are being sold at
you begin to believe that store i:
IN earnest, and you have con
idence in what it advertises
When groceryman quote:
the price of GRADUATED
sugar, you know what he is talk
ing about. If another grocery
man quotes it for less price. yol
buy it from the cheapest-it':
the same granul ated sugar II
every store. When MITCHELL
tells you he is selling "Fruit o
the Loom" yard wide bleachet
cottons at 6H cents yard, yo,
know what he is talking about
Other merchants keep "Fruit O
the Loom" and they all reae
Mitchell's prices. There is onl,
one brand and no limitations. d.
you see such things in others
advertisement as these e? Here
are MITCHELL prices for thi
sale. Don't you see the differ
ence in a live store ? Yard wide
Fruit of Loom" bleached Cot
tons 6H cents yard; Apdroscog
gin Is yd wide 6 cts. Androscog
gin bleached Cottons, yard wide
6Hc yard; "Pride of the West
finest bleached made, 1917 cent
yard; Androscoggin bleachee
Sheeting, IA yards wide, will
the soft Dallas fnish-reducee
to IS cents yard.
l have built up big business
by selling everything for a few
cents cheaper-its the small
savings that make big ones.
pay cash for everything I buy
and do not have any losses t.
make up, by trusting my good
out-tAats the secret, and were
glad another of Betsy's goo(
merchants, have found cur qva;
best and in the future will adop
the cash system. There's only
about IS days more, before on
sale comes to a close and we be
gin taking inventory. Their
are many bargains for you, il
you'll come. Remember too
we are giving away some nice
presents. Have you seen ou1
new line of ready-made Flannel
cite Wrappers-Io yards of good:
in every Wrapper-ail sizes, anc
made as we'll as the best woman
can make them. The prices are
as low as the goods will COS
alone. 90 cents buys a good
quality. The best quality are
only sI.25. Sold Over
fifty of them in ten days. Ever
the very select trade are buying
these wrappers. -~-- r
One item for young men--ws
are in receipt of the latest Sprins
Derby hat, THE AMPHIoN," it.
the richest trimed and mos
stylish Hat out. We have ths
exclusive agency for this town
Only for fine trade, price $3.50.
MITCHELL, The Live Merchant