The Wichita daily eagle., 1897-09-10
Southern Kansas Business Men.

Make every sale in your store an aiyer-
tisement Of your store. Always sell to
make one sale bring another.
Don't try 20 tell everything you want TO
tell one day. Save some for tomorrow
ard make frequent changes easy.
Eli Youngheim & Co, clothiers. of Win
field. say: Bring the boy in and let US
fit him out for his school days"
Squiers & Son of Arkansas City have Sc
cured Miss Florence Sutton, VINO VII take
charge of their millinery department.
The public will soon be forced to OBJ
serve that the first man who begins big
Christmas advertising gets the trade.
The best advertising experts believe that
in pushing low-priced goods merchant
should not limit the amount a customer
may buy.
Do not be too persistent in the declara-
ten that you are selling below cost. The
community VIII soon suspect you of playing
crack-the-whip with the glorious truth.
Perhaps the fact that most of the buy
ers IN this world are women can be partly
accounted for by the curious circumstance
that color-blindness is unknown in wo-
men.
The eye can read clearly only from
fiat surface. These signs which wrap
around a telegraph pole are waste OF
money. 1t IS impossible for the eye 10
take them in at a single glance.
J. C. Smith, grocer of Arkansas City,
printed the letters W. W. Y. r. and asked
people TO guess what they stood for. Sew
eral did. He now announces that they
stood for: We Want Your Trade.
An advertiser should INSIST on nea;ness
in his advertisements. Il should be, along
with MS wrapping-paper, hs delivery
wagon. his clerks and his windows, an
irdex of the neatness of MS store.
The real reason that newspapers are the
best advertising media e because the read
ing public are buyers. The man who does
not read newspapers does not buy much
and when he does. he does ii stingiiy.
A store at Hutchinson has been running
an advertisement for a month now headed:
Free, Free" Do the propr-etors really
believe that those exclamation points SIN
hold the virtue Of surprising people?'
An advertising expert says that It is poor
policy 10 advertise a bargain for a certain
cay and then next day put the pr1ce back
20 lis original helghtA. SIN. II that is aot
done. a bargain loses a great ceal % value. |
Window dressing can Be made expensive. /
but Il should not. once IN Boston 4 store /
made a pipe organ OF silks and II coss /
sl.o0. The most expensive windows in the I
biggest stores In the country today 60 not 1
cost over So.
?. Martin d Co. dry goods. Hutchinson.
say; "Exa Egeration : folly, whether q /
applies 70 selling goods. fictitious a1vert.s-
iug. CT the common. everyday affairs % 4
l:;e- The good. oi6-fsshiOned system of 4
square dealing and trGstful re.esen,at.oa /
keeps color and wears seI."
The Newman Dry Goods company ot Ar
kansas City catch ire eye frequently Here
+ their latest scheme. They prict II bls
letters a. The top Charles Domby. boat
maker. Regent street. London" The eye.
on seeing this. az once becomes lnqu4Tsug
What hzs Do-sby % London 70 % with
Ci;yz II = quickly satisfied hy
he explanation which follows: I'VE have
secured q par c; iad.es' English Valkiag
bcots of tALs justly celebrated brand
Pope Leo XIII has ordered anoths- ta-
stzLmsz, CO SNUFF from a Baltimore 1r1a
inzt has been Supplying the stscsu. says
4 Baltimore corrssPoEeenI q TIE Ws1h-
.aErnn Post TIE manufacturers say i 3
;he h.zhest-Pricsd s1uI made snyzaers =
.he world They ssv there - 20 slrF-r /
proat y IRE sale % Ire Foots- Tbs = eus
10 the fz-- thsS ire sn2s is zzaufzcturs1
from the p.ck q gzs aresi N!-znz zza
X zsntrcky leaf. ard i 5 zsoesss-y ;sbs
-sTtE1l that every ve$t-Ee % stem - -
-ooyes before ias tc5a-co - Es-ooexsse- I.
las also 20 - favored E1rh hixa-prsoe-
sxtrsct. sn1 = - packed f. ssrs y ca
-scsty q fsoal oze . Eve pss1ss esre-
-Lzily zna1g.seiEre3 f0- ne perpSss. Eara
a. = f.5zrs1 - f@z;1s- case Eass 40
zr1lral szti- r. Grn ostsires fs.ss-
lrst or1eT fos ths sasz .arozsa czrs AL
Slhbens. ard fer rs rszsoa izEei 3: Car
az szgd u a14,sc1 - t5h crssr f-uan
s..es-z - Rene. z-nc1s ssEz.