davidaulloa/AmericanStories huggingface dataset:
Iron County register., 1896-10-22
If Troubled with rheumatism Read
This.

ANNAPOLIS. Md, Apr. 16, 1904
have used Chamberlain Pain Balm
for rheumatism and found it to be all
that is claimed for it. ] believe it TO
be the best preparation for rheuma-
tism and deep seated muscular pains
on the market and cheerfully recon-
mend it to the public. JNo. G. Brooks,
dealer in boots, shoes, etc., No. Is
Main St.
ALSO READ THIS.
MECHANICsvILLE, st. Mary County.
Md sold bottle of Chamberlain s
Pain Balm to a man who had been suf-
fering with rheumatism for several
years. 1t made him we'll man. A.
j. MCGILL. For sale at 80 cents per
bottle by all dealers.
Iron County register., 1896-10-22

Look out for the very latest styles
of Millinery at Van Winkle & Powell's,
Arcadia, Mo.
Iron County register., 1896-10-22

One of Judge Emerson's new cot
tages to rent. In perfect order. t2
Iron County register., 1896-10-22

Variability bushels haud-picked
Winter Apples. Market price paid In
cash. Ben Davis variety preferred.
Apply at this Office soon.
Iron County register., 1896-10-22
HAVE you a PRosPECTl
Do You want a wellG

If you do. address AL. Woolem. Flat
River, Mo. He has diamond drill,
aud is prepared for the work. Terms
reasonable.
Iron County register., 1896-10-22
State
Normal
THIRD
DISTRICT
CAPE
GlRARDEAU
MO.

Next Term opens Tuesday. Sept. 1,
1896. Full corps OF teachers. special
lists In their respective departments.
Tuition Free. Incidental fee only IS
per term. Board only $3.50 TO $500
per week. For catalogue. address
w. d. VANDrvER, Presf,
Cape Girardeau. Mo.
The San Francisco call., 1896-01-01
HOOPS sAEsAPARILLA.

once upon time TOR more definitely about
sixteen years ago. an enterprisiug young man
was conducting retail drugstore in the city
OF Lowell, Mass. BY d careful attention to
detail he managed To build mp n very success
iul little business. But his ambitio- S extended
beyond the sphere of simple drug com
FOUNDER and local merchant. He finally hit
upon the idea OF putting up q sarsauarilla and
naming il after himSelf. This he did, and de-
termined from the outset 10 devote every cent
OF his profits, over and above his actual needs
Tor living expenses, 10 pushing its sale among
the general public.
These were slow al first, but gathered in
creased force as they proceeded. He soon began
TO branch ont beyond his own city ana ii WAS
not very long before he had covered ihe State
OF Massachusetts. From this re began to reach
out into New England generally. lie adver-
used to limited extent in the newspapers,
issued a small folder. pamphlets etc, and pros
pered. Taking tbe profits from the territory
already achieved he took other States. until,
finally, the entire country was covered. ana
his sales have long since reached enormous
proportions.
Mr.. HoOd's success has stimulated innumcr-
able rivals in his particular line, some OF whom
have, in a local way, iutcrfered with his trade
in certain sections: but his sales are so enor-
NOUS that he mpletely oveTShadOws them.
Willard Everett and George Taylor have ma
terially aided Mr.. HooC'S efforts in the success
ful publicity making department. 1t has been
stated that Mr.. Hood has expended over
81 900 900 III some years in this line.
The San Francisco call., 1896-01-01
AYERS sARsAPARnLA.

Way back in the ifties q young, vigorous
New Englander, who had learned the profes-
sion of an apotheeary in all its details, con-
ceiyed the idea of putting up n line of medici-
nal preparations. They consisted of "Ayer's
Cherry Pectoral," "Ayer's sarsapa rilla" and
"Ayer's Pills"
For several years J. C. Aver acted as his
own chemist, bother and salesman, and car
ried his goods from house to house and from
store to store. AS business increased this same
general plan closely adhered to- and even
to-day tie large bulk OF the business OF this
house is done by the aid OF travelling men, who
call upon druggists and general storekeepers
and place the goods on consignment. In late
wears this plan has been ably supplemented
by vigorous advertising i'll both local and gem
erai publications. The preparations have been
introduced abroad, in South America, Aus
trala and India, aud are considered standard
remedies.
The laboratory OF the J. c. Aver Company at
Lowell Mass, is complete in every detail of
cleanliness and labor-saving machinery. Each
medicine has It's own specIal de pHrtment and
corps OF workers; and. although compounded
in such enormous quantities, the ingredients
OF each bottle are as accurately ga tged as il
prepared sin@lv-
I he amount expended in advertising by his
firm is very large, the newspaper work alone
in one year having cost high AS half a
million dollars In addition 10 TINS, their
almanac, which is known and used by almost
every housewife, costs close on to $500 900
every year. u is now issued in some forty dit
ferent languages or dialects, ana this list is
being added 10 from time to time
Ny. Aver died many Ne&rs ago, but the bust
ness has been successfully carried on 10y his
The San Francisco call., 1896-01-01
ADvERTIsING AGENTS

These are most important feature in adver-
tising economics, and may be crudeIy divided
into two classes-the general and special
sent the advertisers. to be their brokers as Il
were, in buying space and ideas for their ma
trons,and in seeing that they get what they are
paying Tor. BY strange anomaly, they
usually receive their pay in the form OF a COM
mission from the publisher. There are many.
however, VINO hold the view that this is merely
discount for wholesale trading. and that the
agent is entitled to it by reason of the number
of customers he controls However this may
be, the agent is an extremely valuable acces-
sorry, and his ideas usually bring rich flow OF
dollars into his patrons Golfers.
The special agent on the other hand, repre-
sents the publishers. He exerts his influence
wholly upon obtaining business for the paper
The San Francisco call., 1896-01-01
DUFFy,S MALT wHIsKEy.

The above is its popular title. although the
real name and trademark is Dufry's Pure Malt
Whiskey. 1t is the only medicinal whisky
advertised and sold extensively in America.
The margin upon WHISTLES is so small that ad-
Vertising, except upon extremely conservative
lines is a rather dangerous eXpeGient
Duffys, however, has been before the public
an advertised medicinal whisky so long that
il has firm hold which readily be held
against all competitors The original com
pany, which was located in Baltimore, was un-
successful for various reasons The present
company, however, Is a permanent and un-
doubted success. This is mainly due TO Judi
cious management end advertising. This is
mostly done in the newspapers, although the
company has a small pamphlet which il mails
to parties upon request.
Mr.. w. II. Gelshenen, who owns the ma jority
of the stock OF the company, personally con-
trolls and directs the business, and although he
is man of affairs, with extensive interests in
other lines, he is conversant with all the de-
tails OF the institution. They spend some
where in the neighborhood OF 800 600 annu-
ally in the newspapers.
The San Francisco call., 1896-01-01
sOZoDoNT.

Way back in war times DR.. BuSkirk New
York physician and pharmacist discovered a
preparation for cleansing the teeth which con-
tained properties never before used in com
pounds employed for this purpose. He named
1t .'Sozodont." Notwithstanding the in
suspicious times in which it was introduced
Dr. Buskirk was impressed with the idea that
He managed TO get Hall d Ruckell, the we'll
known wholesale drughouse, to place it on the
market Some time after the doctor sold out
tensively adv6 rtised during the war but for
some reason this policy was not continued
vigorously. About sixteen years ago, however,
the firm commenced 10 advertise In a very
liberal manner, and with such good results
tnat agencies were established in Europe
which developed considerable export trade
This irm has very thoroughly organized
advertising department and their matter is
ALWAYS tasteful and well displayed.
The San Francisco call., 1896-01-01
j. WALTER THOMPSON.

The extensive agency controlled by Mr.
Thompson was at one time altogether confined
to magazine advertising. So great was the
success met with in this field, however, that
he determ: ned TO extend his business so a. 10
cover ali classes OF publications. He has we'll
established branches scattered all over the
country. The one in Chicago is in charge of
Mr.. G. +. Raymond and the one in Boston of
Mr.. Colin c. Cameron, both wei. known and
influential men i'll their special field. The
mOdious and are well-dtting examples of sys-
tenn and method. 1t would take altogether too
prominent OF Mr.. Thompson's clients. 1t is
probable that his list numbers individually
more than all the other agents put together,
although the aggregate amount may be some
what less.
Mr.. Thompson has gained competence in
his business and spends much CT his time in
the summer months on board his hh.-d me
steam Yacht.
The San Francisco call., 1896-01-01
CLEVELAND BAKING POWDER.

This business was originally established by
Messrs. Cleveland Bros. in Albany, N Y, in
1870. In 1889 the o d firm was succeeded by
a stock company, incorporated under the laws
of New York, with DR.. C. N Hoagiand as its
president. Frol is very inception this con-
Germ has been n consistent user of newspaper
space and has been conducted on the broad
gauge lines of enterprise and push. OF course
they had thoroughly reliable article 10 COM
mence with, but 1t has been jndicious advertis-
ing alone that has made the merits OF the
powder so WIDELY known, and has thus caused
Il general demand for it. The advertising de-
partment is in charge OF Mr.. Newcomb Cleve-
craft. Mr.. Cleveland won the first prize in a
competition got up by Johnson & johnson,
the proprjetorS of Woods Penetrating Porous
Plaster, some few years ago. Tie desired object
was clear, reliable plan, as well as copy, for
an aggressive advertising campaign.
Mr.. Cleveland's contri button was wonder
fully complete in all its details and showed the
firm head of master mind. He has also come
prominently forward in the ques ton of type
display, but of course his practical work with
his own company overshadows all these minor
attalnments.
The advertising in newspapers and periodi-
Gals of the Cleveland Baking Powder amounts
to considerably more than a hundred thousand
dollars annually, and another large appropria-
tion is spent in poster and sign work. In ad-
dition to this circulars and samples are dis
tributed, as well the Cleveland Cook Book
which has already reached its fifth million.
The company has an immense factory in
Brooklyn, n. Y, whence their product is
shipped to all parts of the Union, Canada,
Europe and South America.
The San Francisco call., 1896-01-01
DOUGLAS 50 SHOE.

The face OF Douglas, the - shoe man, is prob
ably better known than that of any other man
in the world with the possible exception OF r.
r Barnum. The writer saw letter that had
been mailed ~ san Francisco with no address
save Mr.. DOugieS' picture, cut from news
paper containing his advertisement. 1t was
delivered promptly by he postutlcc people 10
him al BrGcEb br,. Mass. and now hangs neatly
framed. upon the wall of his private citce
This concern coGnmei-ced TO advertise in
1888, although me business had been estab
liSLed long ptlOr 10 that lime. The almost
marvellous success which has since attended
the company's operations have teen almost
altogether due TO extensive Is well as judlciouS
advertising. In order to keep their goods CON
tiuually before the public they Utilize the col
umns OF almost every reputable publication 10
greater or less extent.
During manv seasons os the year their enor-
nous factory al Rruckton, Mass, is kept run
ming night and day ia order 10 supply the de
m
The San Francisco call., 1896-01-01
wARNER,s SAFE CuRE.

Some twenty-five years ago a young man
came 10 Rochester, y. y, and began selling
bank locks for Sergeant & Greenleaf He was
quite succeeNful-So much that, in connec-
lion with the sale OF locks. he combined the
sale OF fre-proofsates y: hieh safes he secured
principally from Cincinnati, Ohio. BY unusual
enterprise he succeeded in securing a cOmpe-
tcnce, md was in prosperous condition when
the panic Of 1873 occurred. His partners at
that time. became apprcnenSlVe OF results. as
the safe business one OF the first to suffer
by reason OF the panic. He at once offered TO
buy out their interests, which they were quite
willing TO sell For The next two years he lost
money rapidly; but with untlinching courage
he continued in the business and kept his
travelling men constantly on the road. When
the tide at last turned he reaped a rich harvest
of profit, being the only concern prepared to
meet the emergency. The expenditure of his
energies in those few years, however, had told
upon his health, and the doctors warned him
that his life was in danger Some one
told him OF man VINO possessed
formula of medicine, sal 1 10 be good for kidney
and Brights disease. He sent for him, and
tegan taking his medicine, which was pre-
pared on kitchen range and served i'll jugs
The medicine completely restored him TO
health, and, with acute perception of It's va ne,
he purchased il from is proprietor and deter
mined to offer it TO the American public. Mr.
II. II Warner, the gentlt man referred to- was
exceedingly fertile in novel expedents Tor at
tracing the attention of the public to his
specially, and Warmers Safe Cure became a
household word. The trademark dis
unctNe appeIlhtlon were derived from the
business which had already made Mr.. Warner
known throughout the business world.
In 1889 the entire business, trademarks
franchises ETC., were sold to a British syndi-
cate ard the business has since that time been
conducted by the company, which represents
a capital of nearly four million dollars The
sales of this company in America, Australia
and Europe are very large, and the dividends
are equally satisfactory TO the stockholders.
Some few years ago Mr. Warner dissolved all
connection with the company but it has
efficient managers, both at home al d abroad
the business progresses uninterruptedly.
The San Francisco call., 1896-01-01
sCOTT,s EMULSION.

This business was started upon an extremely
conservative basis in 1876 and was only ad-
vertised at first in publications reaching the
medical fraternity.
The first general advertising was done in the
Spanish papers of South America, Cuba and
Panama. This produced results so satisfactory
that the policy was extended TO general pub
lications in the United States, Canada, Eu-
rope. India aid Australia. There has probably
never been another concern who have COM
menced in just this way, and the results re-
corded speak volumes for South American ad-
vertising, which many people are too ready to
look upon as an altogether unpromising field.
The house has laboratories in New York City,
Belleville (Canada) London, Paris, Barcelona
and Milan.
Their advertising is now in charge of Mr.. A.
+. Rose, gentleman who has made fortune as
well as reputation in spreading the name and
fame of Hornby's Oats throughout the land.
His personality is plainly discernible in the
new style OF matter and display that they are
now running, and it requires but slight gift os
prophecy to state that the sales of Scotts
The San Francisco call., 1896-01-01
HoRsFoRD's ACID PHOSPHATE.

This well-known preparation is one of several
put out by the Rumford Chemical Works of
Providence, r. 1. The founder of this impor-
tant industrial concern was Professor Eben
Horsford, who died in the early part of 1898.
He was born in Moscow, Livingston County,
n. Y. in 1918. He studied chemistry
under Liebig at Giessin, Germany. When he
came back he was appointed Rumford pro-
fessor of applied sciences at Harvard Uni
yersity. He remained at Harvard some six
teen years, and al time when others would
have begun to settle comfortably in their pro-
fessional seats he resigned his position.
While at Harvard he was constantly making
experiments and putting new ideas into prac-
tical use. He secured no less than thirty
patents, and more than half OF these on COM
pounds like his now well-known Acid Phos-
phate.
After he left Hervard he engaged in chemi-
cal manufacturing that was based on his own
inventions and he became very rich man.
He started the Rumford Chemical Works and
introduced number of preparations to which
his name has been given
The San Francisco call., 1896-01-01
PROFITABLE TI!}lL lGxA kLWYEARS
15sisa}3vf!s; iS' 3!;! STORIES$'
|sgreater than theBusness$s, s$,l Of t!,I25g psasurs

is not only the oldest, but the largest OF its
kind on the continent. One of their smaller
mills in which the business was first begun at
the same place in 1865, is said to have been
the first OF its kind in the British Provinces Of
North America. The plant then established
1880, who was succeeded later by Walter
Baker, his grandson in whose name the bust
ness has since beea conducted. The company's
plant now comprises five large mills (having
floor space OF about $4,000 square feet,
equipped with all the latest and most i'm
proved machinery. Among the numerous spe-
cial advertising plans employed by Baker &
Co. are chocolate buffets at exhibitions, where
their beverage is served free of charge to vsi
tors by pretty girls attired in tue costume of
the damsel represented in the company's
trademark. Tins firm expends about quarter
OF a million dollars annually in obtaining pub
fi,it
The San Francisco call., 1896-01-01
CALIFOKNIA nc SYRUP.

Right here in san Francisco We have a com
panY which is among the Iaost extensive ad-
vertisers in the nited States, notwithstanding
that its business established so recently a.
1879. That business comprises the mnnufae-
tire and sale OF proprietary remedy called
''Syrup Of Figs, aud its remarkable success
has been mainly due to the liberal and judi
cious advertising policy that mas characterized
its promoters
In ls79 business was begun in n small way.
and it was not TIL 1886 "a At operations were
commenced upon Il large scale. Since that
time the growth of the concern has been
steady and increasing.
The man who is largely responsible for The
success of this company Is K. +. Queen.
II eXprndS about quarter Of million
yearly in advertising, and the bulk OF il in
neMAnA nerS md Le.iodicalS.
The San Francisco call., 1896-01-01
SPECIAL AGENTS.

liant examples OF the successful special agents
are Messrs. A. Frank Richardson and s. G. Beck
with, both of whom represent long list of
leading newspapers.
California is also we'll represented in this
field First there is Sydney P. Palmer of the
San Francisco Evening Post, San Jose Mercury
and Los Angeles Express; then we have E.
Katz, who has accomplished great things FOR
the San Francisco Examiner, and last, but GER
tainly not least, THE CALLS own special East
ern representative, David NJ FOlZ. All these
gentlemen are we'll known in California and
Il may be confidently stated that their chosen
State has no need to complain OF the loyalty of
her absent sons. PERCIE ". HART
The San Francisco call., 1896-01-01
SOME SUCCESSFUL ADVERTISING
AGENTS FROM AMONG THE FAIR

few years ago there was published in New
York German paper called the New Time.
Mrs. NJ. c. We'll became connected with il in
the capacity of advertising solicitor, and, al
though the paper soon succumbed under ad-
verse conditions, she fought her way along the
line and is now successful advertising agent.
She occupies handsome suite OF Offices in the
Times building, and handles some very large
accounts, including Humphreys Homeopathic
Remedies and the Imperial Hair Regeneration.
Miss Mary Compton is another lady who has
made marked success in this business. Her
speciality is the advertising OF schools and col
legeS.
Miss y. Volkman, who also has her Office in
the Times building, has an extensive clientage
among amusement enterprises.
The San Francisco call., 1896-01-01
CUTICURA.

This name, which has become so familiar TO
the people of the country by reason OF its con-
slant repetition in divers periodicals, is used
by the Potter Drug and Chemical Company TO
describe their specialties. About a quarter of
a million dollars is expended annually in this
way and small book treating OF skin and
tribution.
George White, the manager. has shown ex-
ceptional ability as medicine advertising
man, and it is largely through his instrument
tality that the concern has been so successful.
The San Francisco call., 1896-01-01
SAPOLIO.

The house OF EuOch Morgan's Sons Co., at
439 West street. New York, has been promi-
nent in the soap business for nearly a century.
The above well-known article is silicate soap
for securing purposes, and is probably one OF
the most widely used articles OF American
mAEuiac ture.
Its grea. success has been TO a considerable
extent achieved by the versatility and unique
methads OF The firms advertising manager,
Mr.. Artenlas Ward. 1t would take a fair
sired volume TO chronicle the varied achieve
mentS OF Mr.. Ward in the line OF sue
cessiul publicity. He has had cowboys cross
the prairie, small boats the ocean, and has
lately announced that the planet Mars is in
contemplation. But in spite OF all these more
or less sensational methods he gives ample
proof OF his faith in the ali pervading news
paper press.
This firm has agents in many foreign coun-
tries, especially in England, where a large
trade has been developed. They spend i'll the
neighborhood OF 800, 900 yearly i'll adyertis-
ing and pushing Sapolio.
The San Francisco call., 1896-01-01
DAUCHY & CO

This agency is well known and long estab-
lished, and has built up a reputation for
straigh forward business methods that serve it
in good part in its extensive dealings with the
newspaper publishers of the land. Among
some of its clients may be instanced such ~
vertisers as Epps' Cocoa and Ely's Cream.
Balm. The younger Mr.. Dauchy and Mr.. Smith
are the general managers of this concern. In
addition to advertising and sometimes in con-
junction with it quite large business is done
The San Francisco call., 1896-01-01
RAKER,s COCOA.

Walter Baker & Co. were one OF the first con-
Germs in America to appreciate the value of ex-
tepsive advertising and for many years their
announcements have appeared regularly in
the leading periodicals. Their trademark, LA
Belle Chocolataire" (the copy OF q celebrated
painting in the Dresden Gallery, is doubtless
familiar to the reader.
The cocoa and chocolate manufacturing es-
tablishment of this firm at Dorchester, Mass,
The San Francisco call., 1896-01-01
G. HI. HAULENRECK

Has recently severed his connection with J.
Walter ThompSOn's agency and started out on
his own account. He is no tyTO at the art of
advertising, and has long ago impressed his
personality upon the memories of many lead
ing men.
He is one from whom great things are ex-
pected in the near future, and numerous de-
velopments tend to show that this is no idle
conjecture.
The San Francisco call., 1896-01-01
OTHER AGENCIES.

There are such a number of frst-class agen-
cies that it is practically impossible as we'll as
unnecessary, to name them all. Lord &
Thomas and Charles H. Fuller OF Chicago;
Remington Bros of Pittsburg, Pa; Pettingil
& Co.. Horace Doad, J. W. Barber, c. II. Guild
4 Co. and S. r. Niles of Boston, Mass; Ma
tional Advertising Agency, Herbert Booth
King Il Bro, Frank Seaman, Albert FRANKIE Il
Co., of New York, as well as many others, are
well worthy of special note if space would
permit.
The San Francisco call., 1896-01-01
W. w. SHARP & co.

This agency has achieved high reputation
and the business il offers is eagerly sought for
by the principal publications OF the country.
1t includes such advertisers as Lea & Perrin (of
Worcestershire Sauce fame) and A. J. Cam
never. the shoeman.