The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1896-09-13

E. S. DEAN & CO.,
35 BROADWAY, N. Y.

lied a corporation for the purpose OF
receiving outsiders aecc UNITS, and COM
bining same to operate with at their
discretion and to the mutual advantage
of their customers and themselves,
millions of dollars that have been ly-
ing idle, or invested in slow paying
investments, would have been invested
in Wall street and the immense for
tunes that are being continually made
in speculation would be distributed
throughout the country instead of ac-
cunlulating in New York. Besides these
brokers would do a much larger bus
mess, and would make more money in
commissions than they have ever made.
Any institution of this description
would meet with the hearty endorse
ment Of every outside investor in the
country, and the capital invested
would, If combined, make an enormous
capital the power of which would be
a. mighty factor ON the exchange. Ii
the large combined capital was operat-
ed with as one general account, on the
cooperative plan, and under some well
defined system, immense profits could
be made by its manipulation, and the
investors in the syndicate or corpora
ton would receive earnings on their
investments, the magnitude of which
would obscure any medium of invest
ment now known.
This idea has often been discussed in
New York financial circles, but has
never been acted upon by any reliable
houses until a short time ago. Several
years ago e. S. Dean, q prominent
operator, formed a system, which has
since borne his name, by which specu-
lative operations could be conducted
on mathematical principles, obviating
all of the great risks which accompany
individual operations, and thus insur-
ing returns which, although necessar-
lily slower and smaller than would re-
suit from any successful individual
trades, would be mucn surer.
In order to properly operate this sys-
TEN very large capital would natu-
rally be required, and it was with the
purpose off securing this capital that
the firm of f. S. Dean & Co. was form
ed. This firm has for a long time done
a brokerage business and has adver-
tised to handle discretionary accounts.
The amount of discretionary business
which this house received forged ahead
of its regular business at the start, and
soon became so large as to allow the
firm to organize a special department
for the handling of discretionary ac-
counts and also to permit of the opera
ton of the now famous e. S. Dean
Safe System Of Speculation. Thus TOR
the first time was an enterprise that
had long been dreamed Of put into
operation.
But it was no large corporation or
syndicate of brokers that put this long
cherished plan into operation. 1t was
simply one firm, and consequently
many predicted its failure. Nof only
was disaster predicted, but such re-
suit was soon ardently hoped for by
many envious houses who daily wit
messed the prosperity and constantly
increasing operations of this firm. The
operations of this house were watched
with great interest by every financial
house and every operator on the street,
and many are the speCulattons as to its
final outcome. Continued success has
the transactions made by
this house, until now their business is
and now for the first time
in the history Of Wall street, the out
side Spectator and the investor with
small capital is enabled to operate with
the same facilities as the operators who
are right on the scene of action and
who possess a large capital Indeed
they are enabled through this institu-
ton to operate to greater advantage,
for all investments in this particular
department are consolidated and the
combined capital thus attained be- |
comes an immense power in the hands
IF the experts employed for its man
pulation, allowing them to overcome |
that would ruin the IN
lividual trader who has but one for
June with which to protect himself. 1t
S a practical illustration of the true
ldage, In union there is strength
4 0f +lo in
md around Wall street is an active |
me, and is naturally subject TO lively |
Incidents. Continual changes are be- |
ng made in the policy that has formed |
is history and has made the name of |
W ali stree Syn0n$ NOUS with Things |
financial and speculative.
This name has carried charm for |
many years; indeed, ever since its ex- |
stence as a fed for financial opera |
ions. Its history is vivid and fasclnat-
ng to everyone who has ever had a |
lream of wealth, and many of the I
hapters read like a romance and sug- /
sest an Eldorado for those whose am
)ition is to acquire a. rapid fortune. 1
The records Of individuals who have
gained within g. few years, nay, even /
few months or weeks, fortunes that |
we're simply colossal in proportions, I
lave inspired the wonder of everyone I
Who has read of them, and have fired +
Countless thousands with the ambition (
O do likewise.
Notwithstanding all Of the records /
hat have been published regarding /
Vail street operations and stock ma
lipulations, comparatively few people
the methods followed, and !
he majority fancy that this fruitful +
leld of investment IS forbidden them,
md that It Gust remain only for in
ividuals with enormous capital and
.bnormal brains. In their ignorance
# the details of speculative operations
hey imagine that one must be a Won
lerful genius, and also have an i'm
nense capital at his disposal, in order
o reap the enormous profits attendant
lpon successful speculation, and the
rroneous belief that the ordinary IN
-estor who ventures to operate IN TINS
erritory is at the mercy OF the noted
financial kings who are identified with
Vail street, has kept thousands of peo-
lie from taking advantage OF the Won
erful opportunities for profitable in
-estment that are being continually OF
cred in this famous mart. Were 1t not
or this fear, many business men and
INVESTORS would venture to study ana
earn the methods employed for pro-
assional traders. and would embark in
peculation in stocks, bonds, gram, etc,
With as much chance for success as
ny Of the operators on the street
Iany a man with a small capital
-ould; after a careful study OF methods
nd conditions, be enabled to reap such
rofits from wise speculative ventures
S would appear enormous compared
18th the returns from any ordinary in
The fear that is imbued in many is
ne result of lack of self-confidence,
nd this difficulty is. and has always