The Cecil Whig. [volume] (Elkton, Md.) 1841-current, 1896-11-21
WANAMAKER'S
NEW STORE.
The Opening of His New York House
a Flattering Success.


| New York. Nov. 16.-John Wanamaker's
| advertisements are now. appearing in New
York newspapers. Those of today are headed
| with u cut of Knickerbocker extending u
greeting to Brother Penn. Wanamaker's
New York store was opened this morning
1t is noticeable that he styles himself here as
John Wanamaker. formerly A. It. Stewart
& Co." He bought the stock of Stewards
successors, Hilton, Hughes & Co., but no
mention is m,'.c Of them. Mr.. Wanamaker
naturally prefers to appear as the successor
of New l"rk's greatest merchant. Stewart,
it is sa!c, once prophesied that Mr. Wanna
maker would become noted merchant. but
would own the store he built and succeed to
the business he created.
Mr.. Wanamaker was here in person today
to superintend the opening Of the store. and
he made careful inspection of each depart
| ment. His name is almost as familiar here as
in Philadelphia, and there was wide spread
interest in his opening. The store was filed
with shoppers Of both sexes, and there were
many expressions of delight over the evid-
ences that the glories of Stewards were
revived in Wanamaker's. There was no
question of the vastly superior attractiveness
of the store over Hilton, Hughes K Co. The
new store occupies an entire block, and hav-
ing been constructed by Stewart for the
special trade to which it is devoted, it gives,
with its wide open court in the middle and
galleries reaching to the roof. ample oppor-
tunity for attractive display of merchandise,
and Mr.. Wanamaker knows how to improve
the opportunity. But the only decoration
was 10y merchandise. Several Of the heads of
departments in Philadelphia were brought
here temporarily to facilitate the opening of
the establishment and to get the system in
good working order.
Mr., Ogden snid that, though the task OF
moving cut The old stock and replacing ii
| with nov goods had been vast and unusually
il ,rd one. it had all been done inside of o
working days. The immense display in
".rry branch npeessitAteI much overtime
work. Ii had been accomplished, he said.
| through The hearty enthusiasm and energy of
~" employees. who had most checrlully CO.
| operated to the lest OF their ability.
AIR. WanamaIrr and Mr.. Ogden were CON
tiuualy hcsaged ~ intimate friends and
merchants in the same or other lines OF bust
n"-s who had c0we from their own places to
cvinte by q cordial handshako and an honest
word of congrat"lation how much they APP
| prcciated having in their midst an enterprise
the methods of which have won foremost re-
coSnition in the annals Of trade.
There can be no question of the future
success. it is evident in the desire of the
non"Jcd ones 10 open accounts. and it is
made GoubIy certain by the facilities which
| the house itself possesses for retail trade,
which is unsurpassed by any other building
in the world. This statement, sweeping rs it
is is true and is more remarkable from the
fact that the present edifice. in all its per-
lection of purpose for which it was built was
erected 30 years ago No one today could
devise better arrangement of light than is to
be found in this vast monument to the late A.
7. Stewards judgment In the black goods
section this fact is particularly appreciated,
| while the department set apart for silks and
velvets in the rotunda has an environment
that gives it dignity and agreeablity
thoroughly in accord with the goods there
displayed. soft. rich green carpet responds
luxuriously to the tread, while the open
circle, extending to the roof. allows the light
to fall with mellow but truth telling per-
sistence upon the color and quality of the
rich fabrics on the counters.
From this central point there radiate the
various we'll known sections that are to be
found in the parent house.