The Redwood gazette. [volume] (Redwood Falls, Minn.) 1873-1940, 1896-07-30
THE CHEESE TRADE,
Valuable Suggestions on Branding and
Selling the Genuine Article.

Valuable Suggestions on Branding and
Selling the Genuine Article.
The cheese bulletin issued by Major
Henry E. Alvord, chief Of the United
States dairy department, will be of spe-
cial value to manufacturers and dealers
in genuine cheese. Since the passage Of
the filled cheese law honest dealers and
honest cheesemakers have the right to
brand their goods in way that buyers
will know for certain they are get
ting the straight article. In the states
of New York, Wisconsin, Ohio, Mime
sofa and Colorado the law authorizes
creameries to employ special brand
denoting the quality Of the cheese. The
number of the factory is affixed. The
brand is special official state brand,
and may not be used by any except fac
tories fully authorized to do so. Wher-
ever in those states, therefore, box of
so called cheese is for sale that is not
stenciled with the state brand either
that is fra .dulent cheese or it's maker
has failed to comply with the regula-
tions.
This is what Professor Alvord recon-
mends to manufacturers and buyers:
With this explanation the following
advice may safely be offered to buyers
of cheese. 1t must be understood that
these remarks apply only to cheese Of
the customary factory form, weighing
from 20 to 50 pounds each and sold and
shipped in round boxes, one or two
cheeses in box. This description COW
ers the great bulk Of the cheese Of COM
merce in the United States, but neces-
sarily excludes large number of other
kinds and fancy forms Of cheese, more
or less familiar to trade, but all in COM
paratively insignificant quantity and
less subject to imitation and adultera-
ton.
Merchants buying cheese should deal
with agents and firms whom they con-
slider thoroughly reliable and from
whom redress can be obtained in case of
deception and loss, even if unintention
al. They should become familiar with
the authorized or official markings for
full cream cheese made in the principal
producing states and should specifically
order only such cheese as is so marked.
Upon arrival every cheese should be ex-
amined and none accepted which cannot
be definitely identified by its markings
as the article ordered and desired.
Retail dealers should take the same
precautions and should either keep
cheese in the boxes in which bought or
preserve the boxes until the cheese is
all sold. Every cheese should be so cut
for retail as to keep the mark on the
bandage, to insure identity, until the
last piece is sold.
Consumers should inform themselves
as to proper markings in like manner
and, when they buy, should insist upon
seeing the markings upon the cheese
and, if necessary, upon its box, in order
to fully identify the article as one off,
cially branded.
These simple directions, if followed,
will make it reasonably certain that the
buyer secures full cream factory made
cheese, guaranteed under the laws of
the state indicated by its brand. While
1t will be thus possible to obtain cheese
made from whole milk, pure and IN
adulterated. it Is not possible in any
way to guarantee skill in making, age
and proper ripening to develop the spe-
cial flavor desired. Flavors differ and
tastes differ. In these respects ''the
proof Of the pudding Is In the eating"
Those who desire to obtain skim
cheese, OF partly SKINNED or filled
cheese can get these articles by specially
inquiring for them, and at prices to cor
respond to the quality of the article, be-
ing always considerably below the cur
rent prices for the state brands Of full
cream cheese Several states provide by
law that these lower grades shall be SO
branded on cheese, Or box, OF both, as
to show exactly what they are; but these
laws are SO diverse as to prevent con-
cisely scribing them.