Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1896-09-01
LYMAN o. MORSE ADVERTISING

Printers lnk.l
When j. II. Bates severed his part ner
ship with : NJ. Pettengill, about 1874
the old concern still continued under tn,
style of s. NJ. Pettengill 4 Co. Mr.
Bates afterwards established an agenc,
OF his own. A year afterward he tool
In as partner Mr.. ID. X. Locke, better
known as Petroleum V. Nasty. Mr.
Locke severed his connection a veal
from that time, and Mr.. Bates ther
again conducted the business himself. II
was i'm the autumn of 1879 that Mr.
Bates announced that thereafter Mr.
Lyman ID. Morse would represent hin
with newspaper advertisers. The latter
subsequently, became manager OF the
business, then partner In il, and finally
sole owner. As early as 1850 Mr.. Bates
commenced the issue OF a quarterly bull
letin-it was typographical che
F0arrc, times considered. Ii Is still
published by Lyman ID. Morse as an an
nual-a pocket directory, known as the
Advertisers Handy Guide" In April,
1856, Bates bought out the name and
goodwill of the Pettengill concern.
Under the present name, the agency
stands in the front rank of its class. Ii
counts among its patrons such houses as
the Potter Drug and Chemical Corpora
ton, proprietors of the Cuticura Rene
dies; Chas. y. Crittenton Co., Tiffany Il
Co, Rumford Chemical Works, proprie-
tors Of Horsford's Acid Phosphate
Pears Soap, Beechsm's Pills, Epps' and
Van Houten's Cocoas, etc. When Mr..
Morse first became connected with Mr..
Bates he brought into the business some
of the largest and most continuous ad-
vertisers on either side OF the Atlantic,
and since then the business has grown to
it, present fine proportions. The agency
Is unusually well equipped, and follows
a policy Of consulting the best interests
of its customers, with the large-sighted
disinterestedness which distinguishes all
the leaders in the line. Foreseeing the
trend of events, Mr.. Morse has not only
been able To keep abreast of the times,
but even TO anticipate many methods,
the subsequent adoption of which by
Others in his line of business being a
tribute TO his Judgment.
Mr.. Morse was born in Paris, Maine,
and comes OF notable stock, his first
American ancestor having been a leader
among the Puritans as early as 1873.
When young man he became connected
with Joseph Burnett & Co, OF Boston,
manufacturing chemists, the advertising
Of whose products is still in his hands.
He remained with this firm fourteen
wears, travelling from one end OF the
country 10 the other making advertising
contracts, and forming acqusintances
everywhere, which have proved invalu-
able 10 him throughout his subsequent
career. Mr.. Morse resided in London,
England. for some years, and visited
every principal continental capital in
Producing American products. The West
Indies may also claim share Of his
business career. Through connections
thus formed he has been enabled 10 serve
as sn advertising agent for businesses OF
the most divergent characters.
Mr.. Morse's qualities are such as III
him for social as well AS commercial
prominence. He is prompt, decisive IN
action, possessed OF rare Judgment, a
genial companion and an excellent story
teller and conversationalist. Mr.. Morse
resides in Brooklyn, and has a country
house in Twilight Park, Catskill Mount
aims. He is a trustee of the Morse So
cietv Of America, and IL member OF the
Hardware and Press and Twilight Clubs
II New York, and of the Lincoln and
Union League of Brooklyn. The offices
81 the Morse agency are at - Park Row.