The evening herald. [volume] (Shenandoah, Pa.) 1891-1966, 1896-03-27

own business People Get Great Adver-
tising Through Competition.

-''''A' -'t'T'AA'"'N . 'bl'it NHtt ArHGal AONeI-
using Through Competition.
One of the most remarkable exhibitions OF
competition in trade ever given in this town
took place ON Main street last night and was
such hOwling success that the promoters.
Louis Goldin and Levi Befowich. the cloth
iers, can afford to shake hands and bury the
hatchet. The advertising they got out Of the
scheme viii more than repay them for the
trouble and expense they incurred
Goldin and Refowich have been in compe.
tition for years and when one makes stroke
in the direction of display, the other
| promptly puts counter stroke in operation.
A short time ago Goldin remodelled his show
/ windows and celebrated the completion of the
work with grand opening and had the
! Grant band in attendance Refowich then
altered his show windows and prepared for
an opening. Goldin also announced an open-
ing. Both men hired the Grant band for last
might, but, upon learning that Refowich was
to have the first concert, Goldin cancelled
the engagement and hired the Lithuanian
band for Wednesday. Repair work at the
electric light station prevented Goldn from
properly Illuminating his plan and his OPEN
ing was postponed to last night, at the same
time Reiowich's opening was to take place.
The first conclusion the people acquainted
with the arrangements reached was that
there would be a collision by the bands with
each other and long before the hour fixed
crowds gathered in front of the stores. which
are located opposite each other. Fortunately
there was no disturbance. The police were
on hand and managed to keep passages clear
ON the pavements. At 7:40 the Lithuanian
band appeared and marched up Main street
on the west side, past Refowich's 5 store A small
boy headed the procession, carrying banner
announcing the concert at Goldin's A few
minutes later the Grant band left its head
quarters and followed in the wake of the
Lithuanian band, old Peter McDermott a
short, very stout and jolly-faced son of the
Green Isle, strutting in the rear under
banner announcing Refowich's opening.
The two bands marched up the west side of
Main street to Coal. There the boys made
an attack on Refowich's banner with mud
balls McDermott stuck to his standard up-
til two mud balls struck him on the head.
Then he dropped the banner and fed. The
banner was carried back to Refowich's in a
dilapidated condition by some boys who
threw it from side to side on the street en-
route to the store.
From Coal street the two bands marched
down Main street on the east side, both play
permit. The Lithuanian band was some
distance ahead of the other and was in line
in front of Goldin's store when the Grant
band reached Centre street. The latter was
not disposed to create collision and on
reaching the corner crossed Main street and
marched down past Refowich store. This did
not satisfy Refowich, however. He insisted
that the band lengthen its parade and his
orders were obeyed. Here is where the most
ludicrous feature of the evening presented
itself The Grant band marched down Main
| street to Oak crossed over to the cast side of
Main, and then mp past Goldin's store. The
Lithuanian band was arranged in open order
under Godin's awning, playing selection
under the leadership of Prof. Zeitz when the
Grant band passed between the ranks playing
march to the full capacity of all instruments.
This point was looked for with great apprehen-
sion by the immense throng of spectators, but
| it passed off without the slightest Jar Each
band held on to its own tune, neither waver-
ing or dropping note, and the Grant band
passed around to Refowchs store in the
same order as il would if no other band had
been on the street. Meanwhile Prof. Zeitz
conducted his band to the end of the selec-
tiOn and when the last note sounded the
band retired to GOldins store, where the
concert was continued until about 10 o'clock.
The Grant band played two selections in front
Of Refowieh's store and then went inside,
where the concert was kept up with brief
intermissions until o'clock During the
night Refowch distributed cigars to the visit
ors. Goldin had barrel of beer on tap. 1t
would take two columns to detail the various
other methods to which the clothiers resorted
to excel each other during the evening but
one should not be overlooked. Goldin placed
four small boys in front of his store with
sticks of red fire in their hands. When
Goldins back was turned the boys deserted
to Refowich's camp. Col, Scheify entered
into the spirit of the affair by burning green
lights in front of his restaurant