The San Francisco call., 1896-07-26
California Products in
Gotham
THE GREET OCEHN RICE
Big Scheme That W. H. j. Hart,
Kowalsky and Fritz Hinck-
ley Are Floating

length 70 the potency OF lno NOIu Odll-
fornia when used in business circles and
in trade. dwelt at that time upon the
frequency of its application with refer
ence to various special products, but find
since that time that the prestige of the
States name is broader still.
make this statement after considera Bile
investigation, and 8 rather well-defined
inclination to say good things of the
Golden West in nowise governs my ex-
pressions.
I was at first attracted by the names of
California fruit-growers on boxes shi pped
from that State. All along the docks and
shipping stations of the many railroads
leading INTO this city l saw piles upon
piles of fruit crates branded with some
familiar valley or farm or vineyard that 1
knew to be part OF California.
Inquiry leads to the information that
the best fruit, the healthiest and most sal
able is now arriving daily in New York
from that point. Traoesmen, wholesalers
and retailers freely admit that every pound
of it is Immediately snapped up by buyers,
and the arrival of every shipment Is
looked tor anxiously. Peaches, plums,
pears, apricots, lemons, oranges, lines,
and all kinds of fruit for which California
is famous, have within the last few years
almost entirely taken the place of fruits
shipped from other States. wholesaler
said TO me no later than yesterday: II
guess 1 will have to go to your State and
see what you have got out there. 1t
must be nothing but stretch of farms,
orchards and vineyards bearing fruits,
cereals. milk and honey. The best we
have in the country seems to be coming
Il
can get about what we want from California
when other sources fail. 1 have always
pictured in my minds eye a magnificent
garden when the name of California is
spoken. Your shipments are clean, well
developed and so remarkably free from
disease and affections of all kinds that it
is source Of wonder to me. OF all the
States with which 1 deal through agents
and directly, California is the most re-
liable for regularity of shipment and
quality of its output"
could quote at least a dozen such in
terviews entirely unsolicited and given to
me simply on the statement that l am q
denizen of that section of the United
States.
No one is better equipped to take ad-
vantage Of this great regard for California
i.
An instance in point came to my notice
on Columbus avenue. A broad black and
gold sign reading, "California Trading
Company" confronted me as 1 was stroll
ing along. Dropping in I found NJ. a.
Sanders of Los Angeles at the helm of
trade, while H Cham berlain, formerly of
San Francisco, was IN charge of the Cali
fornia branch. at least half of the store
So1-o Calf 10
ranged so as to attract the immediate at
tention of the purchaser.
eve do that" said Mr.. Chamberlain,
t'for the simple reason that the goods sell.
We opened this store out here in the fash
ionable quarter of the city on al expert
ment last January and have met with a
most remarkable success. We have made
a speciality of olives, high-class wines,
canned fruits, honey and olive oil. We
ship direct from home barrels of olives
and put them up here in fancy bottles.
They can be found on the tables OF the
best families in New York, while the oil Is
now taken in preference to most other
olive oil produced here or abroad. When
We first opened with our plan OF pushing
California goods we met with some oppo-
sition, owing to the novelty of devoting so
much space to one State, but single trial
did the work. At the present time we are
not only supplying an immense family
trade but other grocery-stores are sending g
in to Us every day for something in our
California line. The favor is spreading all
over this part of New York, and venture
to say that before long we can give our
attention to that one State alone and
build up a very eavy business.
L
When we opened F. H. Leggett & Co.,
one of the largest packing houses in New
York State, sold US considerable quantity
of New York honey put up in bottles, but
inside of & few weeks the wax precipi-
tated and half filed the jars containing it.
Shortly after that we put out the Califor-
mia honey, and it is as clear and rich to-
day as when it was put up. We showed
our honey to Leggett's agent and the firm
since that time has ordered California
honey in bulk and is selling it in vast
quantities to-day in preference to the New
York material They have put in big
orders for the coming crop, and in few
years 1 expect to see California honey lead
the world for quality, clearness and flavor
"I think the establishment of a
big supply house, dealing only in
n
would do q most tremendous busi-
ness, and would have a tendency
TO bring the East and West together from
mercantile standpoint. more substan-
TALLY than any other form of contact.
We have tried it and made success, and
have only experimented in one part of the
city,
This instance is but one of many.
C,or.ai Iox-
who has been studying art in Paris, has
returned to this country, and is in New
York at the present time residing at 81
East Eleventh street He tells many in
teresting stories OF an artists life in the
French capital, whittier after visit home
and trip or two to different parts of
America, he expects to return. Young
Cucuel was passenger OF the steamer St.
Louis when she beat the Campania in her
transatlantic trip. In describing that