Delaware gazette and state journal. (Wilmington, Del.) 1883-1902, 1896-11-19
WANAMAKER'S NEW STORE,


Tho opsninx OF His New York House =
Watering Success.
New York, Nov. 16. John Wana-
makers advertisements are now APP
pearing in Now York newspapers.
Those of to-day are headed with cut
of Father Knickerbocker extending
greeting to Brother Penn. Wanamaker's
New York store wac opened this morn
ing. 1t is noticeable that he styles him
self here as John Wanamaker, form
erly A. T. Stewart & Co. He bought
the stock OF Stewards successors, Hill
ton, Hughes s. Co., but no mention Is
made of them. MIR. Wanamaker natur-
ally prefers to appear as the successor
of New York's greatest merchant.
Stewart, 1T 10 said, once prophesied that
Mr.. Wanamaker would become noted
merchant, but he never realized that
the Philadelphian would own the store
he built and succeed to the business he
created.
Mr. Wanamaksr was here in person
to-day to superintend the opening OF
the store, and he made careful
inspection of each department. His
name is almost as familiar here as In
Philadelphia, and there was wide
spread interest in his opening. The
store was filled with shoppers Of both
sexes, and there were many expressions
Of delight over the evidences that the
glories Of Stewards were revived iu
Wanamaker's There was no question
of the vastly superior attractiveness of
the store over Hilton, Hughes & Co.
The new store occupies an entire block,
aud having been constructed by Stewart
for the special trade to which it is do
voted, it gives, with its wide open
court in the middle and galleries reach
ing TO the roof, ample opportunity for
attractive display of merchandise, and
Mr.. Wapamaker knows how to improve
the opportunity. But the only decora-
tion was by merchandise. Several OF
the heads Of departments 10 Philadel-
phia were brought here temporarily to
facilitate the opening OF the establish
ment and TO get the system in good
working order.
Mr.. Ogden said that, though the task
of moving out the old stock and ra-
placing it with new goods had been a
vast and unusually hard one, it had all
been done inside of % working days.
The immense display in every branch
necessitated much overtime work. 1t
had been accomplished, he said, through
the hearty enthusiasm and energy of the
employees, who had most cheerfulIy CO.
operated to the best of their ability.
Mr.. Wanamaker and Mr.. Ogden we're
continually besieged by intimate
| friends and merchants in the same or
other lines of business who had come
from their own places to evince by a
cordial handshake and an honest word
of congratulation how much they APP
preciated having in their midst an en-
terprise the methods of which have
won foremost recognition in the annals
of trade.
There can be no question of the
future success; it il evident in the
desire OF the moneyed ones to omen
accounts, and it is made douby certain
by the facilities which the house itself
| possesses for retail trade, which is
unsurpassed by any other building in
the world. This statement, sweeping
as it is, is true and is more remarkable
from the fact that the present eriitice,
in all it's perfection Of purpose for
which it was built, was erected &c
years ago. No one to-day could devise
better arrangement of light than is ia
be found in this vast monument to
the late A. 4. Stewards judgment.
In the bla.k goods section this fact Is
particularly appreciated, while the de-
partment SGT apart for silks and velvetf
in tho rotunda has an environment that
gives 1T dignity and agreeability
thoroughly in accord with the goods
there displayed. A soft, rich greer
carpet responds luxuriously to the
tread, while the open circle, extending
to the roof, allows the light to fall with
mellow but truth.teling persistence
upon the color and quality of the ricl
fabrics on the counters.
From this central point there radiatt
the various we'll known sections tina
are to be found in the parent house.