New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1896-04-05
THE VALUE OF TRADEMARK
PROTECTION NEEDED FOR AN IMPoR-
TANT FORM OF ASSETS.
,.soR AND MONEY REQUIRED TO BUILD Up A
TRADE NAME-A BILL IN CONGRESS

"A
TRADE NAME-A BILL IN CONGRESS
TO STOP ENCRoACHMENTs
The value OF trademarks in commerce and the adj
,,ntage TO manufacturers which springs from hav-
,rs their wares known by name are nothing new 10
I'VE persons who directly interested. But the
Fact that INSCRIPTIONS people are taking advan-
,,se OF the popularity OF certain goods and are
,lac,ng false and spurious on the market
rnder trademark names makes the subject one OF
vital Importance at the present time. All honest
n.ople are agreed that the manufacturer VINO
creates word which represents his merchandise
should be allowed the exclusive right TO use mat
,ord particularly If it's is source OF pront 10
rim Such words expressive o. an article series
Al articles process Of manufacture nave IN
creased OF late years IN this country ana some OF
chem have become valuable that IN Inc ihven-
,ores OF the concerns which they peIohS hey are
,ooked upon as the most important assets.
~, was reccntlv introduced IN Congress which
ss Cor its object the protection OF American trade
.-ks and which II passed VIII put stop TO the
.-,udulent limitations which nave been a source OF
L. vacation and pecuniary loss 10 many manu-
hcturers -, 49, 49,, $1,000,
80 the counter.ei,ing Of trademarks criminal
$50 and in those States trademark pirates are
,,aa IN the same category with counterfeliers and
rr,,rav robbers. A step toward reform In the
ae...,o, ~ preventing improper and untrue mark
80. .aken in Congress March "a, when the
s =, Representative passed bill prohibiting
,,,nert under false brands OF any spirtuous
- ,srmsuted liquors or wines. II was argued that
" RAD spent years OF work and for:alnes in money
Sa,,o,onos vineyards and when finally their efforts
- heen crowned with success and their wines had
oched a point Of perfection where they would COM
ND good price in the market, some new grower
opld lake advantage OF his neighbours work and
~, his inferior wine on the market under the same
name. . ,,,
This piracy has been checked by the law. which
rroy1des that whenever any person sells or keeps
On haud for sale ships transports or removes any
sni-tuous or fermented liquors or wines whether
foreign or domestic in bottles. casks or other pack
ages under any other than the proper name or
brand known to the trade as designating the KIND
and quality he shall forfeit said liquors or
wines and be subject to pay fine of 500 and TO be
Smprtsoned six months for the first offence. ana 10
pay a me OF N,cN. and be imprisoned one year Tor
the second offence.
The forged wine label is a source or annoyance
and Of to the wine grower. but nc more so than
similar forgeries are TO the manufacturer o. patent
medicines scientific instruments, household articles
or toilet preparations There are In existence trade
mark words which were coined by the manuiact-
urers Of the articles. which they represent when
have become SO ianiar 10 me PUBL IN ma sci. for
which they created, and some OF these Woros
onsres years Of labor and the expenditure Of much
money TO make word or sentence known
words as Sapoo. Kodak Cuticu.a. Cottolene. Pearl
Inc OF Casora object 70 having ihsir traoe mar rs
In civilized countries PROVISIONS nave Deen
made by law 10 PT2sS s1snm the Nehs
lands Norway. Japan. Italy, switzerand Russia,
eTe Of coantertei,ins trademark is punished by
Ane and Imprisonment. and merchants ana manu-
that laws stringent nature should be enacted Tor
their protection in this country -n. -. ,o,,.s
Trademark names are not necessarily the names
Of an article. Some Of the most valuable
the names OF popular hFIns an0 Hbot Sawe
rained fame and fortune under their present title
could be induced 10 part with the hrin name, ana
Other concern were TO their Arm name or
near enough Ike i to deceive me gIea mas
Instances are known where unscrupulons con
have used the names OF we!l,knowH ana res
which such houses would not handle ana thefe are
placed al the head Of cesioern simply because they
happened 20 have the same name as some liel
susran,ee for hoTes;y
II is to avoid similar disasreeabe experiences that
.s9s and want /; protected The names Of Hilton
Hughes Co.. II Macy Co. or Blocming dads
these are s M Se %
means goods TO- ,s ps0pe Of 70 any Vsnne e Cos
is associated with oriental wares maj 0! me
Tsuises g. CO. with women's fine garments and
hundreds Of other concerns with the goods whicn
"a .sey he names Of the articles
% such well-known articles as Royal Baking
PoxasI l Kessy Reet sauce Dr.
Na1gias shoes Humphreys Specifics. scot's Emul,
sion spaidns Wheels HoSds l Bsek
TsITs Bull Durham Cleveland's Baking POWDER
Dr. LYONS Tooth Powder. Lydia Pinkhams rene
dies, Ripley Brom-Lithia or Paines Celery COM
pound. ,.s,., aa,,o,.d ~
counterfeit or copy Of trademark mao ammo m
wolves both Misrepresentation and fare a
xud IA In It's nature a crime. The selling Q. gooos
,esrns The spurious mark Is obviously species OF
.alse pretences involving the use OF small TOKEN
md srtstantially the same forgery: ,
This view is shared by ali owners OF TRACE, larhs
and thew hope that by united efforts they VIII sue
eeed IN procuring protective legislation.