The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1896-02-13
THE STANDARD GIFTS CLASS
A Work of Surprising Excellence. OF
Interest and Value Alike to Pub
fishers. to Advertisers and to
the General Public.
THE AMERICAN NEWSPAPER DIRECTORY
A Sine Qua Non to Every Library,
and to Every Private Counting
Room and Office.

uously for 30 years. They also publish
the American Newspaper Directory, the
foremost work OF its kind.
The great majority Of people who do a
general advertising business recognize it
as authority, and rely upon it as impic-
lily as they do the information given by
| the commercial agencies. It's statements
are compiled with the greatest care, and
It's reports are as reliable as it is poso:'
bic to make them.
The shrcwd advertiser who would push
| his busue.;5 in an intelligent, systematic
t,u2nnnr-he who would get the largest
results from the money expended
no more think OF being without the Amor
lean Newspaper Directory than would
the preacher without the Holy Bible, the
lawyer without his Supreme Court re-
ports, or the student without his text
books. 1t is the advertisers friend,
tie advertiser guide, the advertiser $
reliance.
It's circulation ratings are guaranteed
! in every case where 81 verified statement
is made by the publisher. This guarantee
is backed by a standing offer Of 500,
payable to any person proving that the
figures given in the Directory are false.
As evidence of the crcdibility OF its rat
ings * may be stated that in . years
(since this plan was adopted) the forfeit
has been aimed in only u cases out OF
a total of more than 10000 newspapers
and periodicals.
The publishers OF the Directory 90 still
further. As showing their absolute i'm
partially and the correctness Of their
| methods, they obligatc to pay "a reward
of 800 for any case where 1T can be
tailed statement, duly signed and dated,
covering a period OF three months or
more, and the editor of the Directory
failed to rate his paper in accordance
Herewith" SO it would appear that II
paper is not accorded such rating as it
is entitled to the fault lies with the pub
Usher and not with the Directory.
From year to year the publishers have
sought to produce a volume that was
superior to any previous one. And today
the American Newspaper Directory Is a
paragon of its kind. The general plan
and arrangement of the book has been
enlarged and improved until perfection
has been we'll nigh attained. 1t is com
prehensive in STYLE broad in scope. thor,
ough in detail.
Besides containing a description OF all
newspapers and other periodicals pub
Ii<hed in the United States, Dominion OF
Canada and Newfoundland; with name
Frequency of issue, class to which they
belong, form, size, when established, sub
Scription price, editors and publishers
names, circulation, &c, it gives the pop
uiation, geographical location, prOml
nent industries, etc, of such places OF
publication In fact, all the information
necessary to form as correct an estimate
of the paper and place as it is possible tt
do without seeing and Judging for ones
self THIS information is arranged alpha
betically by States, counties and towns
making it as easily obtainable as it is tt
find given word in the dictionary.
In addition to its great value to pub
fishers and advertisers, it is il cOmpend
ium of useful knowledge to everybody
Should you wish to ascertain in what
State and county Il certain town is, The
number OF its inhabitants, on what lines
of railway, distinctive features, chic
products, &c, reference to the American
Newspaper Directory will show you. 1
gives the area n square miles and acres
of each State and Territory, according
to their rank and vast amount o
other information which makes it Il val
liable gazetteer and encyclopedia.
1t is to the general advertiser however
that it will be found OF greatest service
TO him this book is as Indispensable a.
the desk upon which he writes. He may
get along without it, yet with it hi,
rugged road through life will be made
smoother, his business will be more sat
isfactory, and success will be surcr.
AS bread is the staff Of life, so news
paper advertising is the staff of business
enterprise. 1t is necessary to know how
to advertise iudiciou.ly, wisely, we'll
when, where, how-to get the best results
The American Newspaper Directory viii
tell you. 1t is the newspaper chart which
directs the advertising mariner to the
haven OF Success.
Business is conducted much on the
principle of war. The best organizers.
the most skillful strategists and adroit
campaigners-men who plan correctly
and execute boldly-are the ones who
win great battles. SO, in the field of adj
vertising. men must know how to con-
centrate their efforts and dispose their
forces to achieve the highest success. Not
every man has these qualities In their
absence he must look abroad for help.
No where else can so much aid be found
for so small an outlay OF money as in
the American Newspaper Directory.
One valuable feature about the book
that is probably overlooked in the gen
eral estimate OF it. worth, is the adve!.-
tlSements it contains. These represent
q diversity of talent in subject matter
and topographic effects. From them
many good ideas may be gathered.
many helpful hints learned by advertis-
ers, advertisement writer's. publishers
and printers. Many OF them are a study
in proportion and display. exhibiting
the highest skill OF the artist-printer.
Such a work must commend itself
because of its merit.
1t is the best, because it is the most
reliable.
1t is the most reliable. because it is the
most accurate.
1t is the most accurate. because its
system OF obtaining correct data and
arriving at the truth regarding circula-
ton ratings is the most practical and