The San Francisco call., 1896-01-01
Emulsion will not fall off under his manage
DIR. J. H. sCHENCK & SON

DIR. j. H. SCHENCK & son.
This house has been prominently before the
public as medicine advertisers for great
many years. Their preparations include Pull
monic Syrup, Mandrake Pills, Seaweed Tonic,
etc.
1t was the practice of the Doctor to visit GER
tain cities at regular intervals, and advertise
himself as located at some particular hotel
where consultation with the afflicted could be
carried on. In this way the sale OF his prep
dratlonS were promoted and regular cllentage
bullt up. striking feature OF his firm ad-
yertising, aside from general newspaper work,
has been their wall display. In one instance
tney leased all the barns OH the various farms
along the line of the PennsylYania Railroad,
between Philadelphia and New York. These
barns are completely covered with brown and
white paint, giving the names Of the various
preparations controlled by DR.. Schenck. 1t
has been called the most striking line OF wall
work ever done in America.
PAIN KILLER
Nearly half a century ago there lived at
Providence K. l., man who had become
afflicted with infammatory rheumatism. He
suffered intensely but patiently. and during
his sufferings succeeded in mpounding lin
ment which first relieved and then entirely
cured him. In deciding upon a name for his
preparation he became impressed with the
idea OF its killing pain and from this small
beginning came Perry Davis Pain Killer.
Alter his own recovery Mr.. Davis became i'm
pressed with its real value and began going
about the country selling it at retail. He was
also very religious man and arranged with
all missionaries who were going abroad TO take
supply OF his Pain Killer with them. From
the introduction abroad that the missionaries
originally gave IL Perry Davis Pain Killer has
become one of the largest selling preparations
throughout the torrid zone. Especially is this
true i'll cholera countries, where the natives
call il "Bangala" :"
The business is still conducted by the heirs
OF its original founder all OF whom are very
llDerally endowed in this worlds goods.
WELLS & RICHARDSON COMPANY.
In 1872 Messrs. Edward Wells, A. f. Rich
ardson and WI. Van Patten organized under
the style OF Wells, Richardson & Co. to conduct
wholesale drug business at Burlington, Vt.
In 1873 Henry Wells was admitted TO partner
ship, end in 1881 F. IL. Wells. The business
prospered, and the firm eventually supplied
The state OF Vermont and adjacent counties i'll
New York and New Hampshire with nearly
their entire stock OF drugs and medicines. They
soon entered extensively INTO the manufacture
OF pharmace utical prepara lions which gave the
1ullest satisfaction TO their large trade. The
success which their manufactures met with in
inns limited territory stimulated wish Tor
larger fields
In 1876 they placed their well-known butter
color upon the market ana extended about
$1,000 IN advertising it. The success was al
most instantaneous. In 1879 they purchased
Kidney Wort, remedy possessing undOubted
merit, which was also literally advertised and
thus achieved d large ana widespread sale.
About this time they became interested in
inc nhDnIaClQFt oil GNeStnTS, ana the result
or their investigation and experiments III this
department OF industry the introduction
OF a full line OF dyes Tor domestic use under the
name OF 'Diamond Dyes" These dyes gained
one OF the most decided successes OF anything
in the line Of proprietary articles that have
been paced upon the market i'll the
last few Years. Their fame spread quickly and
the sales soon mounted up TO thousands of
gross monthly. This only accomplished
by extensive and judicious Advertising both
III newspapers as well as i'll other lines Among
these was an issue OF over 5000, 900 Diamond
Dye aimauacS.
In 1888 this company became interested in
n new process OF preparing this commodity,
food for infants and invalids of which the
pure American Milk sugar the basis fl is
bow known as Lactated rood, ami has II large
and extensive sale.
Another specially that was secured by the
company and which has for several years sus-
tained high reputation throughout the coun-
try, Is Paine's Celery Compound This rem-
edy. which owes its origin TO the researches OF
Professor Phelps OF Dartmouth College, has
been largely advertised, and being possessed
oil great merit has achieved an enormous sue
cess
The growth OF the house by means of the
energy, enterprise and lbe ality that has
characterized its management is best shown
by the fact that in 1872 the business was es-
tablished snd carried on in a small store. To-
DAY the largest block in the city hardly meets
lis requirements, although supplemented by
one OF The most extensive factory plants in the
Eastern States.