The herald., 1896-09-05
MARKETS OF THE WORLD
Local, Eastern and Foreign
Commercial Dealings
WALL STREET SPECULATION
Russia's Increasing Production of Beet
Sugar
WALL STREET SPECULATION
Chauncey n. Depew on Advertising - The
Lobster Pack and Prices-Necessity Of
Protecting the tiatcheries

The area under sugar beets in Russia
last year was S49,910 acres-an increase of
3.6 per cent over the previous year. 1t was
estimated that the crop would slightly ex
ceed 100000 tons-an increase Of 1.S per
cent, and the estimated yield of sugar was
n7,55S tons-an increase Of 1872 per cent.
But the total quantity expected by the
factories" was 12,017,S1O tons. and the ito
tai quantity of sugar expected in the cam
paign of 1866" was 1,435, ,116 tons.-Journal
of Commerce.
Chauncey M. Depew, the well known
railroad man, never uttered q sentence
that contained more truth and solid busi-
ness Judgment than when he said: when
l say that every enterprise, every institu-
tion, every business must be advertised
IN order to be success, I only voice the
opinions of every thoughtful, sensible bus
mess man." Advertising has become in
tnese days science, and science that Is
receiving Increased attention. 1t is the
as such its study is most important. Ad-
vertisements are written to sell goods; yet
It, and then advertising is condemned when
1t Is unQuestionably the fault of the adj
vertisement. In the science of advertising
we have but two geometric propositions
the square and the circle. On these are
based all the success you can expect to at
tain a.1,;s as an advertiser, First, have square
The advertising to be effective must hold
the reader and convince-the qualities that
do this are strength, beauty. originality
ana truth; the result, Success.-Michigan
Merchant.
Much has been published concerning the
greatly reduced lobster pack of this year.
canned lobster Is at present practically
at the early part of the consuming season.
very scarce and Is selling at very high
prhieS phIcS 10 Of the ny at Hafan
that there has been practically no falling
off in the shipments Of this year. and as
proof Of this 81 giye g the shipments Of this year
to date as 1860. or against 95506 up to the
same date last year. The handlers of this
years lobster; however, all contradict this
S declare that the supply Is
thing which the Halifax papers neglect to
mention has an important effect on the
hpmensp H5s ssppK IS ss Fact haYs hn pa
sand cars en- route for European markets
were lost at sea.
into the 'nestion at all that the Canadian
marine fisheries department will have
10 take me steps to check the senseless
waste and destruction indulged in by some
of the lobster packers. 1t is we'll known
that many of the cans contain very small
Holsters; much under the limit fixed by the
besides this. even, more injury is done by
the catching and killing of egg-bearing
fish. Unless these measures are taken
we may look for, gradual extinction of
the fishery, and the lobster will be as rare
as the great aux.
1t is said to be a question amongst pack
ers today whether 1t would not be better
for the Canadian government to lease by
public auction certain parts of the coast
80 as to make 1t worth while for the pack
ers to protect the fish on their shores !;
which they would do If they could get le-
ashermen.-Ph Philadelphia Grocery World.
That there is shortage in the lobster
oack seems borne out by the fact that an
advance in price of 10 cents per dozen has