San Antonio daily light. [volume] (San Antonio, Tex.) 1886-1907, 1896-04-19
THE STRAWBERRY BOX.

Beloved Behold the strawberry
box, even one more time 1t grow
eth still fuller on top, but the bot
tom thereof is not increased. This
also is vanity and vexation ofspir-
it to the housenolder,,who purcha-
ses thereof, aud a great evil under
the sun. But, even as wise men
learn wisdom from the errors of
their past, and gather instruction
from the foolishness that sur
rounds them, so it is in%ordersto
gather together the hulls that, fall
from the strawberry box and see if
there is any lesson therein for
those who are wise to CLEAN knowl-
edge on the right hand and on the
left. The strawberry box of last
Sunday introduced you to the
homes of the people. Today it
will Introduce you to wider cir
Gle of acquaintance, and by fits
bottom and its top reveal the Sc
crets of humanity.
Every man, and mostiwomen, in
themselves, are reflection ofI,the
strawberry box. Heaped up; with
the fullness of their ostentation on
their upper side, how empty they
appear by contrast when their un-
der side is offered for inspection.
Too much like those Pharisees who
fell under the condemnationofIthe
Nazarine, for they made clean the
outside of the platter, but within
they were full of all uncleanness.
There is no station so high, no.pos-
ition so low, no person so obscure,
no Office so exalted, that it is not
in some sense illustrated by the
strawberry box. To you who
study the mysteries OF the human
mind, enquire into the hidden
things of character, search for the
secret springs of action and are
not deceived by appearances,
to you is it given to know the de-
captions of the human strawberry
box.
Enter the marts of trade. Pass
slowly and thoughtfully along the
thoroughfares where the wares of
a city are offered for inspection
and sale. Pace with moderate
steps through the floor spaces of
any large business house. larry
for moment as you stroll by the
street bazaars. 1t is all of one.
The difference is in conditions, not
in theories. Theories, ideas, are
all alike, They are those of the
strawberry box. You wllLTind
everything delightful to the eye,
The brightest colors, the freshest
prints, the most sheeny silks, the
richest velvets, the whitest cot
tons, the finest linens, the best al.
ways is on the outside. 1t is ever
the outside of the platter that is
the clean side. The deformitles
and the damaged goods and the
soiled bolts are carefullykept out OF
sight. This is not all an evil, and
of the virtue thereof we will speak
a word in your ear ere we clos e
this discourse.
Take down the columns Of the
daily advertisers. These are the
great medium of advertising now.
A live business man is always a
live advertiser, and he seeks the
columns of a live daily to reach his
customers through. He wants
live custom and he knows that
live men read live newspaper
Search the trade columns. See
how sales are set forth. Note how
the most attractive lines are al
ways in the largest print, or in the
most fetching. Watch how the
strain is put on words, and illus.
trations, and groupings, and start.
ling headlines to attract attention,
Study the artistic measures of the
ever growing volume of attractions
to lbs elimination in some partic.
ulaA, 1t is the anHwberry box
over ag2in, and particular
culminati6Q is TN Test berry
on the top of q Re bd
The whole ID an
exposition in WI est
and only the chol j.
bition. That VIII -