The morning news. [volume] (Savannah, Ga.) 1887-1900, 1896-02-02
LUDDEN * BATES MAKE ANOTHER
LARGE DEAL.
The Mathushek Pianos VIII he Han
died I'm Boston and Chicago by the
Mason q HamIin Company.


From the Musical Courier. New York.
'The Mathushek pianos will be handled
at retail in Boston and Chicago by the
Mason & Hamlin Company, arrangements
to that end having just been concluded.
This step, one of Importance to both hous-
es, is the outcome of the closer relations
of the Ludden & Bates Southern Music
House and the Mathushek Piano Manufac-
turing Company, of New Haven.
AS is well known. the Mason & Hamlin
piano is one of the leading lines of Lud-
den & Bates. The interests of the two
houses have been closely allied for a num-
Der of years past, but heretofore confined
solely to the representation of the Mason
4 Hamlin. With the broadened plans of
Ludden & Bates, their establishment as
manufacturers on q more extensive scale
through their securing an interest in the
Mathushek concern, an opportunity was
presented for a closer knitting together of
the interests of Ludden & Bates and the
Mason & Hamlin Company, an opportunity
embraced by both firms and taken advant-
age of in the manner set out above.
This move. too is directly in line with
the policy of consolidation. which is rec
ognized by the leading houses as one best
calculated to advance their interests and
as recognition of the advisability of such
policy this move may be considered sig
nifcant.
SO far the arrangements for Mathushek
representation by the Mason & Hamin
Company have been confined to securing
the handling in Boston and Chicago, in
both Of which cities the Mathushek piano
is at the present in need of vigorous push
ing. Whether the arrangements will be
extended to include the Mathushek piano
among the lines carried by the St. Louis
Mason & Hamlin house is open to con-
lecture, but il will not be surprising if
such arrangements are made. In New
York the Mathushek house has it's own
retail warerooms.
Apart from the policy of combination of
interests the move is interesting from the
fact that the Mason & Hamlin Company
recognize another policy as advisable
that of selling at retail in its main and
branch wareroOms other pianos than those
the first of the wel-krown firms manufac-
turing high grade pianos themselves to
adopt this policy, now generally admitted
as a necessary one to secure the fullest
in a good position to do this, their retail
houses being particularly strong and with
most effective working forces.
The Mathushek piano, too, is one that
1t is strong in the east, and in past years
made a splendid record In the west in GER
tain sections of which it was considered
the best selling piano on the market For
years it was a leading seller in Chicago,
and has an excellent reputation there. And
the Mathushek Piano Company is to be
congratulated on the move, as 1t insures
effective representation in two of the lead
ing cities of the country
1t may be surmised that the relations Of
Ludden & Bates and the Mason & Hamlin
Company will become still closer as time
goes on. Ii will not be surprising, in view
territory for the Mason q Hamlin should
be increased. All things point to that and
the firmer esta blishment OF the Mason &
Hamlin in the south. lad.