The Monitor-register., 1896-05-29

We change our tactics in ad-
vertising-that's all. No other
change; there has been none
since we started the store at
Chestnut and Ninth, across the
way from the Postofhce.
For several years Oak Hall
and Wanamaker & Brown have
been mine. The store at Mar
ket and Twelfth has always
been mine. The Postofhce
store, the new one, is mine.
make this personal expla-
nation because Oak Hall and
Wanamaker & Brown be-
longed to my brother John for
more than twenty years. 1t was
here on the corner of Market
and Sixth that he started, Just
as the war was beginning, a
little store with $1,000, of (which
$500 went for fixtures. | need
not repeat the story; it has
been told to every young man
beginning a business life for a
generation, and printed a
thousand times.
lgraduallycame into posses
sion, as you can now see, by
my starting the store at Market
and Twelfth under my own
name. | am William H. Wan
amaker.
Perhaps you don't care
whether ohn or William makes
your clothes but no man can
be Wanamaker & Brown, own
Oak Hall and its two outlying
branches, and clothe a good
share of his city, and be con-
tent to pass for anybody else,
not even his brother, not even
the founder of this great bust
ness, not even the man who led
the way to the commercial
greatness of his city, not even
the merchant who set the ex-
ample of liberal dealing before
the world.
| am William H.-nobody
else-and nobody shares with
me either the glory or faults of
Oak Hall and Wanamaker &
Brown, as they are today and
have been for several years.
| have another reason. Oak
Hall is the grandfather. Mar
ket-and-Twelfth and the Post
Office store are father and son.
The old man makes all the
stiff /; but he varies it here and
there to suit his boys. The
folks that buy at Chestnut and
Ninth are not the same as Oak
Hall folks and Market-and-
Twelfth folks differ a little from
both. My brother Samuel at
the Postoffce store, and myson
William at Twelfth and Market
know what particular wrinkles
their customers like ; and |
make at Oak Hall to their
specifications.
| am the old man, if you
please | am both boys, too +;
am everybody. If you've got
any grumbling to do, | am the
one to grumble at. When you
feel like telling how glad you
are to wear the same name in
your clothes that your father
wore in his when the drums
were calling to arms (may we
never hear EN- again y | am
the man to receive your con-
CALCULATIONS.
There!
I've been feeling for years
like a man with an alias. All !
have had to stand for my per-
sonal credit, in public, has been
the sign at Marketand Twelfth.
Now I've done with personal
explanation, and can sign the
old firm name with unmixed
satisfaction-you know what
it means.
| am as proud of Oak Hall
and Wanamaker & Brown asif
| had made EN-. | have made
EN-. Why, they are no more
like what they were in the six
ties than pie is like pepper.
One thing more. A year ago
| saved $4,000 a year by put
ting two stores into one adver
tisement. ! am going to save
another $4,000 a year by
Jumping all three in one ad,
vertisement.
This is enough for today
more days coming.
WANAMAKER & Brown.
Oak Hall, Market and Sixth.
Chestnut and Ninth,
across from the Postofice.
WILLIAM I'll. WANAMAKER.
Market and Twelfth.