Audubon Republican. [volume] (Audubon, Iowa) 1894-1925, 1896-10-29
@EzE III
u L J. 9
The Proof of
the Pudding

We claim to sell our goods cheaper than other
4 stores That's what every other store claims How
YOU to know which store does sell goods cheap in
4 fact, and what stores sell goods cheap-in the
papers An advertisement of prices whether they be
high or low-prove nothing. There are so many de-
grees of quality that unless the advertiser make
the reader understand how good the goods really are
lit is impossible for them to know whether not the
goods dear cheap. With the limited knowledge
of the average reader of the technical terms of goods
it hard for to put into print the exact merits of
! what we have to offer. You pick up any of
large city daily papers, and read advertisements of
several stores, each quoting prices what would APP
pear Gin PRINT to be the goods. One or two of
these stores will be much lower than the Others 1t
would be natural to suppose that every buyer, who
read these advertisements would go to the store quot
ing the lowest prices Yet if you should go into each
and every of these stores you would find that the
store quoting the lowest price had customers
than stores quoting the highest price. Why is this?
The reason is easily told. Some or two of these
stores have gained reputation of selling good honest
dependable goods, and in their newspaper announce
4 ments quote prices on that kind of goods. And the
readers of that advertisement know that the goods
will not only be there when they go for them but
that they wont be worthless shOddy 'catCh price
tces They may read the advertisements of the other
stores but when they read the glowing description of
enchantment which the writer around his
goods they look at the price and wink the other eye
These people have tried that store They know that
even if the goods appeared all right when they
them in the store, that nine times out of ten they
/ would find something wrong with them before they
are worn out These two class of merchants found
in small towns and country villages we'll as in the
city. We wish to be place in the catalogue with the
first We know it will take long time to do it, The
public seem to require of merchant longer period
of probation than they do of President. But we be-
lieve that in time gain the confidence of the
Audubon county people enough, at least, that when
we say lit is wool" they will believe Of course
expect you will always take the assertion that we sell
the cheapest with grain of SALT yet are just as
4 much in earnest when say that, when we
a make any other statement We are glad to say that
d even now customers-or at least many of them
4 have enough faith in u.s. goods and our prices
that our trade has increased right along through the
4 past (and presently hard times. There young
lady living Audubon, who lost faith in us for
y while But she thinks different now 1t about
: macintosh we sold her-but that's another story,
wont tell it We not only sell goods cheaper but
we have larger and better selected stock of goods in
our lines than any store i'll the county. Nor do we be-
lieve you will find better stock nearer than Des
4 Moines or Omaha. And would like to remark
right here that you might make mistake than
looking at our goods before sending there for any
thing you want. Sending away for goods by people
who ought know better very discouraging to your
home merchant unless of course the home store makes
. no effort to supply your wants.
Do You Want a Dress? If you do, we want to
sell it to you. That's all we have to say about
Dress Goods this week.
Do You Want Cloak? If you do, you can find
! the best assortment at store.
P Swell have a lot of new ones in, the latest
STYLE in S12 so to $40 grades about November 1st
Do You Want Hat? If you do remember
Millinery comes from New York, hence ancient
! styles. Prices less too.
/ Do You Want Shoes? If you do, we are offer.
ing some 'cut prices" Our regular prices
less than shoe stores. .a. e..
! That's all, Good bye, until after election.