The Jersey City news. (Jersey City [N.J.]) 1889-1906, 1896-10-09
Mr. BERNsTEIN's ENTERPRISE.
Opening eff His New store Celebrated
In Magnificent Style.

VA
The formal opening of Bernstein &
Co.'S new store, at Nos. 50 and 81 Newark
avenue, took place last night. The event
was one that viii not soon be forgotten.
In addition to a pyrotechnic display there
was a band cencert and for an hour or
more nearly five thousand people enjoyed
themselves at the expense of the enter
prising little clothier. Some idea of the
crowd hat collected in front of the store
may be gained when it is known that
Sergeant Cody and nineteen policemen
were unable to keep the avenue clear.
The doors of the handsome and COM
modious store were thrown open at half
past seven o'clock and until midnight it
was packed from top to bottom by an
eager crowd. who closely examined the
fine line of goods with which the store
was stocked. There were souvenirs ga
lore, and perched on a table Mr.. Bern
stein distributed them. He was pro-
tected by four healthy policemen. Had
he not been it is probable that a sad
story would have had to be written of
Mr.. Bernstein's attempt to distribute his
useful gifts as fast as hands were passed
up for them. He gave away plated ware,
croekery, plates, cups, saucers. fruit, maps
VI AHcW JttScy, maps Oh the United
States, sponges, pencils. mirrors, Japan
ese ware, table men and a collection of
things too numerous 10 mention.
At half-past eight O'clock Cramner's
band marched into the store and en-
liyened the occasion by rendering popular
airs.
At eleven o'clock. when the crowd had
thinned out somewhat, Mr.. Bernstein had
the tables on the first floor pushed back
out OF the way and to those who could
and wanted to dance that privilege was
extended. The entire clerical force was
on hand TO make everyone happy. They
succeeded to a degree that delighted their
employer.
At midnight Mr.. Bernstein delighted
his guests BY furnishing sandwiches. He
did not forget the crowd outside and the
cheers that were given could have been
heard several blocks away.
After the ceremonies in the store were
over Mr.. Bernstein invited his employees
to dine with him at Demmert's restaurant
in upper Newark avenue. William Cum
bingham acted as toast master. In a
neat little speech he said that Mr.. Bern
stein was deserving of the patronage of
the masses if for no other reason than
that he treated his employees royalty at all
times.
Mr.. Bernstein said ne was glad he en-
joyed the good will of his employees and
hoped by fair and honest dealing with
the people of this city to enjoy their
good will and be favored with their
patronage.
Nj. Bernstein is now at the head of one
of the largest stores in the city. His old
building, No 80 Newark avenue. was too
small to accommodate his bsuiness and
more room being necessary he and his
partners started out to make the neces-
sary room. The first step was, to get
A. Walter & Son, the Jewellers, to move
up one store. This involved the expendf-
ture Of considerable money. as Bernstein
& Co. had to pay for the fitting up of the
new store for Walter & Son. Having sue
ceeded in this. the reconstruction Of No.
80 Newark avenue began. Walls were
torn out, and today the W buildings,
Nos. 50 and 81. are practically one. The
store now has a frontage OF so feet on
Newark avenue, is 1s5 feet deep and has
a frontage on Railroad avenue of IS feet.
Mr.. Bernstein says he will be able to
sell clothes cheaper than ever and he
propose enlivening the trade TO such an
extent that people viii practically get
clothes for nothing this winter.
Those wishing to inspect the new store
will be gladly welcomed and shown every
courtesy.