Freeland tribune. (Freeland, Pa.) 1888-1921, 1896-02-03
An Illustration of Advertising.


Phila. Corr. in Mauch Chunk Gazette.
a fact worthy of careful consideration
as to the causes which account for it is
the departure from this city of Mr. Mum
yon, of the Homeopathic Remedy Com
pany, who sails away for Europe to open
branch stores in London, Paris and
Berlin. The success this gentleman
has met with is full of encourage
mcnt to those who may feel des-
pondent, because they think that the
world fails to reward merit. That is
not true. That it often fails to discover
merit is true enough, but let it once be
discovered and the truth of the old
adage, There is always room on the
top, y is very quickly made apparent.
In the case of Mr.. Munyon this is very
evident. 1t is only four years ago that
he entered field of business which
seemed to be already crowded. He had
something to sell which was worth the
money he asked for it and for which
| there was constant demand He had
firmly fixed in his mind that the one
thing necessary for him to do was to put
his wares on the market in such a wav
as to attract the attention of the people,
and he knew that advertising pays
never less than 100 per cent if the thing
advertised actually futills the statement
of the advertiser
Here is the simple statement of the
truth about advertising. If you have
something the people need and You will
advertise it truthfully so that those who
buy shall surely find that it is all YOU
claim for it, then the extent of your
market depends upon the extent of your
advertising. If your busineS does not
meet your expectations the remedy is
more advertising.
| 1ou cannot make fraud go longer
than the time it takes people to find out
II Is fraud, but the more you advertise a
| good thing the more you will sell of it.
The profit may be small, but if there is a
profit tyou may have something as good as
a gold mine, if you will advertise. 1t is
,trange that few people, comparatively,
recognize this truth and make practical
application of their knowledge; but it's
| a truth nevertheless
Take for instance dry goods dealer
who by some fortunate purchase at the
right time has been able to add to his
stock particularly well-mado line of
stockings, the material of which is of
the best and which he gets away below
manufacturers cost. Now if he has
bought enough of them to make u very
small profit per pair, he can calculate
to nicely how much he can realize on
| the sale of the line.
Taking newspapers which go into the
homes of families, he simply tells the
truth about those stockings and offers to
customers the benefit of the bargain he |
has made in his purchase. The result
is that his store is crowded with custom
ers who almost fall over one another in |
their eagcrncss to purchase, because
they know as well as he does when tn, v
come to examine the goods that they are |
getting more than value for their money, |
and each one has a circle of friends TO
tell. And the whole line is gone in short |
order.
Such advertisements sometimes fall.
Oh, yes, but it is invariably for one of |
two reasons. Either the goods do not
come up to the standard Of the adver-
tsement or they have not been adyertis-
ed enough That is to say though YOU
may have paid for advertising YOU have
not got it. Perhaps because you have
selected medium that does not reach
the people you want to reach. In that
case you have not advertised at all. or
your advertisement has reached only a
few people.
In Munyon's case it was found that
WhlIc those who came to buy were well
satisfied, the number at first was so
limited that expenses were barely paid.
Fortunately the advertiser knew the
remedy and had the courage to use
1t. 1t was more advertising. In every
principal city in the United States, in
the country papers and the magazines,
he told the people truthfully what he
had for sale and his experience shows
that under such circumstances the ex-
tent OF his business was limited only by
the amount of money he put into adver-
tsng the goods he offered.
And there is a lesson in the fact for
every business under the sun. 1t does
not matter what the business is, if the
manager of it has really good thing to
oifer at fair price, he can get back
two dollars for every dollar he puts into
advertisng-proyding always that he
puts his advertisements where they ad-
Vertlse. The wise man will consider
this thing
Michael Cassidy, of Carbon county.
deputy surveyor of the port of Philadel-