The herald., 1896-02-20

r. BACKED DOWN
With the double purpose of attempt
ing to excuse its failure to meet fairly
and squsrely an Issue forced by its own
msndacity little over two months
linoe, and Of advertising what might
be termed piece Of contingent gener-
osity, the Times yesterday adverted to
che fact that the sums of $1,000 de-
posted respectively by the Times
Mirror company and the Herald Pub
iishing company with the First Ma
tionsl bank Of this city, pending de-
termination Of the truthfulness of GER
tain allegations touching the good
faith Of the Herald company in the
matter Of the Womsn's Thanksgiving
HERALD, have been by mutual consent
Withdrawn. The Times, with some cir
cumlocution and considerable super.
fiuity Of language, gives as the reason
for the withdrawal Of the forfeit money
and the failure to have just sppraise-
ment Of the value Of the Times as
ssrtions challenged by the HERALD, the
inability Of the disputsnts to agree on q
method OF procedure by which the
merits Of the controversy could be as.
0srtained. 1t says that it could not
agree to the procedure proposed by
The HERALD 1for the reason that it
contained numerous restrictions and
technicslities which the Times deemed
q bar to fair settlement of the con-
troversy."
The HERALD believes that the best
reply to the treason" given by the
Times for evading "a fair settlement of
the controversy" Is in the publication
Of. The HERALD's "method of proceed
urs." The proposition submitted by
The HERALD to the Times as providing
for fair settlement of the differences
between the two papers was as follows:
tits stipulated and agreed between the
parties to this agreement as follows:
First-That the points of the controversy
between the Los Angeles Times and the
Los Angeles HERALD are set forth in GER
edition OF December z, 1895, as quoted
below, and in a reply thereto by The
HERALD, published in the edition of the
latter paper of December 8, 1895, also
quoted below. The publication in the
Times referred to was as follows:
"THE HERALD management, instead of
permitting the proceeds of such increased
charges. over and above the regular rates.
to 60 wholly to the ladies of the Free Kin.
dergarten, who conducted the publishing en-
terprise-which course would have been
the juct, proper and liberal one for THE
HERALD to opursue-proceededt to gather in
80 per cent OF the moneys contributed by
its advertisers for public charity.
"THE HERALD squirms and seeks to
throw responsibility upon the shoulders of
the ladies which it should itself assume. 1t
is not the ladies, but THE HERALD, that the
Times calls to task roundly for getting
higher advertising rates -under cover of a
charitable appeal to the. public than its
usual rates-and then claiming half the
proceeds from the lady managers of the
charity proceeding which must have
given The HERALD at least double its
usual rates for current Advertising"
In reply to the foregoing The HER.
AID of the succeeding date contained
the following as summing up of the
Times allegations and in denial Of the
same:
First, that "THE HERALD MANAGEMENT
raised the rates for advertising space in the
IhAnksgiying edition; second, that THE
edition from the lady managers of the
charity that benefited by the number. "a
proceeding that must have given The
HERALD at least double it's usual rates for
eurrent Advertising; third, that THE
HERALD proceeded to gather in 80 per
o :nt oI the moneys contributed by its ad.
vsrtisers for public CHARITY
TIE HERaLD's replies to these fabrica-
tions are: First, that The HERAr.D did
not establish the advertising rates for tile
Thanksgiving number; whatever price was
asked for space in that number was fixed
by the ladies' who represented the charity
70 be aided. and tue advertisements that
we're obtained specially for that edition
were procured i'll the main by the ladies'
Interested. -Of these facts the Times is
perfectly aware; second, The HERALD did
not at any time Claim half the proceeds OF
ths edition; third, Tue HERALD has not
ss0roceeded to gather iii so per cent OF the
money contributed by advertisers for a
public charity" but, OH the contrary, THE
HERALD IL prepared aul has been since
the amount was ascertarIed to pay to The
ladies who gave so literally Of their time,
eervices and enthusiasm, the net profits OF
the edlt'on' deducting only from the gross
proceeds the actual cost Of the eiiti,,n to
{ 9 uerald fip isling company.
THE HERALD IS prepared to back its as
20 finn that the Times allegations as noted
are false and that the repl es thereto are
trutnful, with HERALD rnoney.
The Heraid Publishing company will do.
post tomorrow (Monday) in the First Ma
tfonal bauk Of Los Angeles, $1,000 in gold
coin of the United States. to be forfeited to
the Free kindergarten association if it be
shown by an investigation conducted by
three bankers of this city THE HERALD to
pelect one, tho Times another, and the two
4kzsu.n m<~uk> ~knJt xSrE<
HERALD has lied and the Times has told
Tbs truth. This proposition is. of course,
rontingent on the Times depositing in
bnuk an equal amount of money, to be