The sun. [volume] (New York [N.Y.]) 1833-1916, 1896-12-20
RISE OF THE POSTER.
ITS USES, T MON PRIESTS, AND
IT'S EMIT USIASM,

Aimed At by the wnkcr The First
Poster-Adiectives Lavished on Chcret-
Poster Artists In France and Amorien.
Posters are undeninbly q fad. They need not
droop their lheads or provide themselves with
travelling cases on that account. Fra Angei!-
co.'s angels, the Mona Lisa, bicycles and chat
ing dishes are also fads, and yet have. II Ia 10 be
hoped. n permanent abode among Tie. The fact
that posters are n fad casts no reflection upon
their merit. Woe TO the l~ight-minded who In
these days does not take oven his fads seriously.
analyticaliyl Posters are truly n fad of the
fret magnitude. At least three monthly maya
zines, one costing SO a year, are devoting
themselves to this subject. There is no levity
in their tone. After an hours reading of
their pages ono gasps and wonders
"Was Raphael really great p He seems so in
Significant after reading tho glowing accounts
OF these now.a-dny men. Exhibitions with
illustrated catalogues are springing mp In all
our cities; conservative magazines reproLu cc
poster work In their pages. editions de luxe. OH
Japan paper, numbered and signed by tine
artist, are issued of many of tho best posters
aud aro cheerfully purchased at eight or ten
dollars apiece by poster enthusiasts. Clearly
this fad Is vigorously alive.
1ta existence having been thus demonstrated
in accord with proper scientific method, the
next step Ia TO proceed with due seriousness toa
confederation OF the subject. Speaking earnest
ly. the subject Is by no means unworthy such
ieop's fo'oSn,Ne "'u pop
sS.N =" s,
-. ~ U Hn'"sre '"'' "hu
nv oon tn"' ouiy iio'h "t'''o'h'R
nc n.ooo'I'E "o
o1' - ui ''"N"'s' az" III
the latest programme for uplifting the masses
are included applications of Burne Joncs's
pictures and Robert Browning's SAUL"
80 ~ :" nv Nv
- n'uu wv"
;. "''e"us" ~
80 80 i' ~ -
~ N Nv $50 iNt o"e n"u VIM
- w. - - - y" . Wv
80. 49,, 49, sos.as, ~. ,"a.a".. ~
80. M NV ". "ni n'
y ',p'nH.
-. a, .st ~ $50
t.. - s,sa,ao =, -. 49, 49, 49,
~. ~, ,,r,I..a, 80. .,,n.s 49,
49,,
~. -, - - s,NS" -" 80 80
-. a,,.,,,,I. H. 49, 49, - 1919
-..,s % onnL,o. ,not,an,.II. ,h.n -
- nj. -. ~
-. 49,, ~ ,hu.,,h.u uan, r,a-..,
,-.,. ..,a.., 49, No., It,, 49, ~. rn.,
noss v.,,o thu, nrhl,she-s ord uo,rfoc,,rors
Inv. found nttached IN artis,ic ady.r,isiry
WORK. what q MANUFACTURED wahtsot a poster
Is that II snail post the puoiic ne TO the trans
cendent value OF his productions. II 1t !hci-
oehtaiiy upiii1a mass Ut Gu encourage pes
simist, all very WELL out IL was not maze Tor
that purpose. IL ID In TINS very ihct that the
greatest encouragement is found Tor II n man.
ufacturer hrds 1t worth his While In money
value TO pay Cheret 81, 600 for designing a poster
when tho sap,o number ot sounre fee, cnn,d
ha..o., -, ,ho u auu, ,,,
DO covered with the same amount o! RED and
yellow paint for SO cents, there must be some
art instinct in the populur taste which lends
80 10 ~ 49, - N""'
MIN 10 ms expenditure. Mere woFIu!J uross IN
dollars and cents is not the only attraction that
o-tis,s n,d j., ,his y,ork I,oTers Nm, ,ov
af''s's nnu III ms Morh. ol' ."eW d ne"
means OF expression with freedom from the re-
straint of art conventions. Whether this free
a. iii ra.,,, ,,.uorm o,i, onx,-a,.
aoth VIII result wen vi H. rs !" 'eAPer'hents'
only the result can show. Some pr"oAecy may.
however. be made. based upon a consideration of
,hs demands Inn, the m,t.rs hive ,nm cstS
inc oeniahas mat 'he niaherS h"Ne 10 meet
First the poster must to so striking that he
nao.a. proorI,, ,roii,, ~ ~,
only NAV. bur must real. Then the DD-ter must