The times. [volume] (Richmond, Va.) 1890-1903, 1896-03-18
ADREAM OF BEAUTY.
Kaufman A Co.'s Spring Opening Treat
for Easter shoppers.

The Easter shoppers were out In frll
force Yesterday. The air was crisp ana
the wind little sharp. but when women
want TO see pretty things Tor Easter they
don't mind "a little wind
Walking down Broad street yesterday,
any number OF women stopped az kauf-
mann q co. -. No. 4Ol east Broad street
When / petpcd ia at the spacious tsthu-
Hshmeut 1 Was not surprised. IL was
their spring opening, ana / can itnrin-
Der ever having seen "a store more taste
fully fixed Tor visitors. ali ta8tr 10 Sel
the Drctuest sprlns things.
The huge SHOW -caae that STANDS lh
front OF the store was beautifully dressed,
and made "A most attractive appearance.
The choicest ribbons, flowers, and fancy
uaiuties We're included In lnc llst Oi hanl-
some things In the windows. They were
most beautifully decorated. aud every
thing was lu the best OF taste.
Entering the store, one could not htlg
being struck with The appearance OF the
establishment The entire floor was ntied
I'D ia the most ATTRACTIVE way. llf1t, tue
readv-fnade suits, elk tea-gOWns IN pref
~ cases ana Partisan SILK waists We're
noticed. Then the dress goods. silks
w0ollen goods. linens, and trimmings IN
the latest designs and patterns were
being Inspected by many ladies. The
hosiery department. glove department,
and other dcpar ments OF the store, where
ribbons, laces, ana ornamental things are
seen must be- visited before one can stt
an idea OF the completeness OF the estaD-
lishment
In on the second floor. where the hats
and bOnnets are displayed, l found
larg,. crowd of ladies' No wonder. when
one saw what attracted themi The dis
play OF hats b. really treat for every
woman who revels In these pretty things.
All the prcttiest Easter hats were 20 be
fouud French designs. with elaborate
trimmings. fetching little theatre hats,
delicate and tasteful, and the latest styles
for blondes brunettes and every type OF
beauty.
spring Is the Pa,ssian hat, with broad
hrim. and trimmed with lace. on when
are spangies and jets, aigrettes, ana
ostrich plumes. with crushed roses IN the
hack Some OF the styles are entirely
new and very fetching Then, there are
large hats for street wear. with pearl and
gilt ornaments OF the crown and rea! lace
on the brim They are very stylish The
Tam O'Shantcr crowns, with wings ana
large bow in the back. with roses 10 the
front. over the face, are entirely new ana
are being much admired.
But Why dwell on the many beautiful
things 4, be seem You cannot aDure-
ciate them until YOU see them. There
were hundreds OF ladies' inspecting the
millinery department yesterday.
on the second floor is the Wholesale de-
nartment devoted 10 ribbons. velvets,
and ornaments. and on the third floor
he Wholesale department for hats. flow
ers and tips Is located. Everything Is
put up In beautiful shape. Customers
from many points In Virginia. North Car
olina and South Carolina we're present
i'm great numbers yesterday 10 make pur-
chascs i'm the wholesale department.
Kaufman 4 Co have one OF the largest
and most completely equipped establish
ments in the South They keen a large
force travelling for them. and, besides
All their other employees. there are thirty
five trimmers and designers IN the hat
department alone.