Richmond dispatch. [volume] (Richmond, Va.) 1884-1903, 1896-03-17
FouRquREAN-pRICE co.'s OPENING
Their Mammoth store aud Beautiful
stock Delight the Ladies'.

stock Delight the Ladies'.
Greater than ever before as Il mart,
the Fourqurean-Price Company threw
open their doors at $50 o'clock yesterday
morning, the occasion being the annual
Easter opening. This opening. which con-
tinues to-day and tomorrow. Is grand
festival for the ladies Of Richmond. They
are cordially invited to come and look,
and leave their purses at home, the man
agcment knowing very well that they
viii return later pOcket-book In hand
Two new departments have been added
70 the store. ard were thrown open for
public inspection for the first time yes
terday. one Is the housefurnishing de-
partment I'm the basement, and tho other
the millinery department on the second
door. The company now requires four
floors 70 display its mammoth stock.
To the housefurnishing department a
Dispatch reporter wendcG his way yes
terday. guided by Mr.. Edison r. Smith.
Here was found a display that was al
NEST bewildering There were Vienna,
Havilard Austrian, Carlisle 3. and EEg-
iish China, ranging in price from $50 TO
$L9S for set of 100 pisces. There were
game and fish se,s. everything in china
and crockeryware for the table or any
need OF the house. In cut-giass and
silyerware the stock is complete. Any
kind Of a lamp, any desire in house
decorations can be supplied. The COM
pany controls one make Of refrigerators.
In this department can be found every
thing IN housefurnishing goods. Even
baby-carriages are here displayed.
90 the second. or street-fl0or. the
silk dress-gOods department first attracts
attention. IL is on the right OF the en-
trance Passing down the store. one
reaches the summer and wash fabric
department. The new things are French
organizes and brOcadff goods. Tissus
Francias Is an all-lnen dress conceit that
will undoubtedly become very popular
this summer
The pattern, art and glove department
was next visited. There are new things
galore here Of which space Will not permit
OF description.
In the centre Of the street-hoor she
decorator has arranged a mammoth floral
bell with doh in the act OF ringing IT,
IL is a novel and attractive piece OF work,
and was the subject of much favorable
comment yesterday. on the right OF the
bell Is the toilet-artlcle department. and
on the left the laces Adjoining the
former is the button department. But
tons are 20 form a very important part
OF feminine summer apparel this year
and the Mosaics, rhinestones. and pearls
are very showy and entirely new.
Right here Is a very interesting depart
ment TO the gentler sex, where can be
found the light dress stuffs for summer
evening wear. The embroidered chiffons
for this year are pretter and richer In
appearance than ever before.
Near the door on the left is the gentle
mems furnishing department Passing
OH down on this side OF the house Is
first the linen hOusewear In table-cloths
and toweling at all prices. Next comes
the domestic department.
Taking the elevator. Mr.. Smith ushered
the reporter into the millinery depart
ment As before stated. il Is an entirely
new feature. one half OF the second
floor is devoted to ladies' headgear. The
department is In charge OF Mrs. G. A.
Kahn, OF New York, and three assistants
from the metropolis. No expense has
been spared in fitting up the department.
Ii is exactly Ike the millinery emporiums
OF New York. and there is every ap-
pontment TO make hat bUying-the most
difficulty task OF women-easy. The very
latest patterns from New York and
Paris and other fashion centres are here
shown. As ladies' already know, such
elaboration ia the correct thing in hats
this year. and here they can see some
Is a new trimming. and forms an i'm
portant part In headgear this year. The
ribbon department. OF course. adjoins the
millinery department The popular effects
this season are MORE printed
warp, and Persian effects.
new thing offered By this enter
prising house T. the fan palm. a beautiful
feature for decorating purposes. The
palms, by chemical process, are made
lasting. Though dead. they look very
much alive.
On this floor is the ladies' ready-nade
clothing department and some very chic
things in ready-Tnade dresses The third
floor is devoted 10 carpets and mattIngs.
A visit through the store VIII first
impress the visitor with the newnes ss
Of everything displayed. The company
have bought largely and expect big GALES
this spring. Mr.. Smith says. A new
feature inaugurated here will be partly
responsible for this. Hereafter every
thing will be sold at the very lowest
margin. In this way II Ia hoped 10 largely
Increase the business. as sales. rather
than profits. will be the aim.
This progressive company now occupies
four floors and $500 square feet Of floor
space. They operate their own electric
light plant and are prepared 20 compete
with any house. whether in Richmond or
New York. They proudly hold that there
Is not a finer store anywhere.
The ladies OF Richmond VIII be made
welcome always. and especially to-day
and tomorrow. A souvenir awaits them
The present opening argues well Cor
the future greatness ana prosperity OF ths
Fourqurean-Pr:ce Company. though the
first day was marked BY very bad