Omaha daily bee., 1896-10-18
Can Use His Own Name on His Chocolate
and Cocoa,
Sustained by the Court In His Com
tcntion-Thc Thorough Equip
mcnt of His Fine Plant Mt
AnunndnIc, New York.
HE WILL PROTECT DEALERS RIGHTS
Ready to Assume All Responsibility
for Any Lawsuit brought
for Handling His
Goods.

use his own name in the chocolate AMI cocoa
business. is very general. Mr.. Baker Is an
old resident Of Virginia. and comes from
long line Of distinguished ancestry In his
successful legal battle with rival concern
he has won the paudits OF his fellow ciu-
zens throughout the state of Virginia. Mr..
Baker is well and favorably known as
merchant Of high standing.
In Judge Paul's decision, w. II. Bakers
right to use his own name was vindlcated
clearly and unequivocably. Judge Pauls
decision in part was as follows:
"But the court refuses to enjoin the re-
snondent from using his name, w. ii.
Baker in connection with the manufacture
OF chocolate, cocoa or any OF the prepara-
tions thereof and from using the blue wrap
per upon his plain chocolate or from making
and selling cakes of plain chocolate Oh the
shane and size and with the marks and lines
thereon as at present used by him, or from
putting the words No L and Premium al
Mt present used by him, or from using
moulds OF the shape, size, etc. In whlcn
the said chocolate is now made
The court also refused to interfere with
the label OF w. II. Bakers powdered cocoa
cans further than to require him to put M
initials before the word Baker over the
picture Of the bust of a girl and to make
other slight changes.
in every instance use his full name, w. IL
Baker, or wv. II. Bakers" in every place
whore the name Baker or Bakers APP
pears alone; and that the words ~ Co,
the word Established" and the word Ger
mania be eliminated from all labels, etc.
The plant OF w. II. Bakers chocolate and
cocoa business Is located at Annandale,
Dutchess county, New York state. 1t Is
thoroughly equipped with the most modern
machinery for the manufacture OF chocolate,
uIual oil q
appointments. MIR. Baker has his own cleo
trio light plant and ice machine.
In the manufacture of chocolate ana cocoa
delicate and costly machinery Is required,
and the very complete works OF w. ii. Baker
give an adequate idea OF the typical up-to-
date method OF conducting the chocolate and
cocoa business on n very large scale
IL Is a significant fact that at this time,
when business generally is depressed, the
great plant OF w. II. Baker is running night
and day Both water and steam power are
used In the business.
Having been legally established In the
chocolate business, w II. Baker is deter
mined that 1t shall be known that he intends
to stay" and that the superior quality of
his products will be maintained.
That there may be no mistake about the
labels. w II. Baker Is using In his business
description is given. The Premium Choco-
late No. 1 will have across the face OF the
blue label in red ink the words, BEST quail
ity." On every package the name w ii.
Baker will be conspicuous, and the purchaser
should look carefully for the initials
The large packages OF cocoa will bear the
cocoa trade mark, which takes the form OF
the bust of a girl In jaunty bonnet drinking
cup of cocoa, holding the cup in her left
hand and the saucer In the right. The por-
trait Is ovel shaped and the name wv. II.
Bakers" appears at the top with the word
cocoa" at the bottom, the background gen
orally being rich brown. while the mmedi-
ate background Of the portrait is of light
blue. The lettering is in white. and the
words Trade Mark" appear at the bottom
on a margin OF yellow in brown lettering.
Another trade mark for the chocolate prepa-
rations takes the form OF a Fleur de Lis OF
silver, with the words Trade Mark" also
In silver.
At tho present time the subject of diet
reform is given considerable space in the
leading periodicals OF the world. and many
researches have been made by gentlemen
qualified by education and experience to
make investigation into this question of
social economies. Among the diet reforms
which have come in for discussion, bread
and chocolate and cocoa form no inconsider-
able part. Earnest advocates of diet reform
have appeared from time to time throughout
this country and Europe. They have been
Influenced In their work largely by the i'm
portant relation OF food reform to the health
and well being OF all civilized commun-
ties. noted writer on this subject said:
ncr In which they feed themselves"
There can be no question that chocolate
and cocoa, now in such universal use. have
legitimate right to come In for discus
sion under the head of diet reforms" In
the United States cocoa as a morning bev-
erage is largely taking the place of coffee
and tea, and this admitted fact alone is
sufficient to direct attention to the abso-
Lutte necessity for purity in this product.
Many eminent physicians the world over
have lDuu maintained that there iS
nourishment in cocoa and chocolate than
In coffee and tea, without the nervousness
that follows the excessive use of coffee and
tea.
MIR. w. II. Baker points with more than
pardonable pride TO his guarantee that his
cocoa Is an extract of selected fruit of I'M
equaled strength. Those who have tasted
1t attest the fact that the flavor is delicious,
and that II is most nutritious and whole
some. most digestible. agreeable to the taste
and stimulating to the constitution of all
dyspeptics. All the standard products of
Mr.. Bakers factory, In the future, will bear
conspicuously printed upon the labels the
word Best" and consumers should partic-
ularly observe this point in purchasing
Cocoa and chocolate.
Mr.. Baker announces that he will protect
all merchants in any lawsuits that may be
brought against them by his competitor and
bear the expenses himself. He positively
agrees to assume all responsibility II any
damages can be assessed. While making this
announcement so as to absolutely guarantee
protection to the trade, he feels confident
that nothing OF the sort will be necessary
In any event, since all the w. II Baker
brands OF cocoa and chocolate are sold with
the fun and definite authority OF the legal
decision In the trade mark suit
II is source Of much qualification to Mr..
W. ii. Baker that he has the genuine CO.
operation OF the trade in his efforts to con-
duct his business on fair lines and always
in the legal bounds. He Is liberal always
Just and is prepared to do business with the
absolute conviction to always give dealers
living profit for handling his goods
w. H. Bakers preparations are the first
and only chocolates and cocoas to have the
word Best printed conspicuously upon all
labels; and Mr. Baker is the original manu-
facturer TO put up Premium or unsweetened
chocolate In blue wrapper, with a blue
label, and the word Best" printed In red
ink across the label
He asks consumers to avoid all substitutes
and he does not end by insulting them by
saying: Beware of limitations" because he
believes the public is sufficiently intelligent
TO understand what they want.
STA Thirty l.. NJ. Train.