The Roanoke daily times. (Roanoke, Va.) 1895-1897, 1896-10-04
FACTS ABOUT COFFEE.
The United States Consumes More TIL,
One-half Of the Annual Product.


One-half Of the Annual Product.
The merry "siz, siz" of the elabora
soda fountain studded with glistenip
silver MOBILES and guarded by count,
OF glass has cheering sound to the tho,
SANDS OF New Workers who find relief dm
ing the exceedingly hot summer month
by regularly partaking of their particn
larly selected beverage
Inc FOUNTAIN Is good thing while
lasts, but like the summer resort hotel
It's days OF prosperity are limited. Tn,
advent of the cold spell has put a dampe,
on the soda water business, and the ice
man is lamenting the drop in bushes,
as consequence. Hot drinks now max,
their bow to the public in conjunction
with the hot chestnut vender. The.soda
water fountains are now being eouipped
LOT winter use, and the kissingen, cataw-
pa, nectar and lemon faucets now give
forth the popular cold day beverages.
what Will be the popular drink the
coming winter" asked Mail and Ex-
press reporter of a aoda water fountain
man.
"Why coffee, to be sure. It has always
been the favorite winter drink. and
don't think there will be any variations
this winter. In, fact, in my experience
the number of those who have the "coffee
habit" increase each year. We sell ten
cups OF coffee to one of any other hot bey-
erage. The reputation of the soda mill
increases with every hot and intolerable
day, while, on the other hand, the popu-
iarity and reputation of the coffee mill
increases with every cold day A hot cup
OF coffee on frigid day, our customers
say puts life in the body, cheers and in
vigorates.
IL a a
would not be worth living should ho he
deprived of his coffee, but there is no
necessity for alarm over the exhaustion
OF coffee supplies. In fact the various
coitee producing countries have been
opllged to increase their plantations to
supply the increasing demand Five
years ago the United States consumed n
little less than one-ffth of the entire
coffee production of the world. To-day it
uses one-half of the worlds output, and
more than any other nation. The first
States was 800, 900, 900 and the amount of
coffee represented by that sum approx
mated 445, 600, 900 pounds. A Wall street
coffee broker, who has extensive planta.
tions In Brazil, told Mail and Express
reporter that last year that country alone
exported 377, 1926, $40 pounds of the nutri-
cious berry to the United States
lou can put it down." he continued,
that the expectations this year from
Brazil will top last years figures by more
than $4,000 pounds. Why the United
States produces 5000, 900 pounds of coffee
annually; that is bogus coffee. You will
invariably find the cheap grades adulter-
ated with chickory, roasted peas and other
but deceptive limitations
THE activity of the food inspectors In
the last year or two in suppressing the
marketing of adSlturated food, believe,
has caused the Zig increase in coffee
exports. People bought the mixture as
co1tee when it was advertised as such
but that the law now stipulates that
every package sent out by the manufac.
turer must be labeled adulturated,
there is little demand for it, American
people are not anxious to consume aCul-
terated foods when they know it, no
matter how nutritious or pleasing to the
taste.n
There is probably not one person in a
hundred that knows that there are but five
brands OF coffee known to the retail
trade, Java, Mocha, Maracaibo, Rio and
ground coBees. The asserting into stand
ard brands and grades begins as soon MS
the coffees get to the market. Regard
less OF the country they are exported
from they are all to be found under the
same heads. There are still some forty
different names for coffee in the iobbinr
trade, but they soon disappear in the
wholesale trade. When they go to the
retail dealer they are recognized only by
the five distinctive titles that are so ia
milar to the housewife. A coffee expert
has remarkable intuition as to the quail
ity OF coffee He can tell at glance the
country it came from and could sort out
every immature and misformed berry In
cargo. Some physicians claim that ex-
cessive coffee drinking results in deleter-
ious effects, but there is n diversity of
opinion on the subject Whatever may
be it's results, 1T is Americas popular
beverage, and has CAPTURED the affections
Of the people.