Kansas City daily journal., 1896-12-09
CHANGES In ADVERTISING.
ONCE FORMED THE OsTUNIMPORT-
ANT PART OF THE PAPER
Some Old Adyertisements-H o
Company of Philadelphia COM
edians Announced Their Per-
formance in New York.
From the philadelphia Times

| From the Philadelphia Times.
In no department Of newSpaper-makinS
has there been such Il complete change in
the past one hundred years as in the meth
ods of advertising. In the newspapers OF
colonial times the advertisements were
slowed away in obscure corners, no at
tempt whatever being made at display.
and taken all in all they formed the most
uEimportant feature of the paper. 1t is
questionable whether they were carefully
perused by the colonial newspaper reader.
and to-day they are probably more inter-
estinS than they were at the time they
were published.
In SianCins over several volumes of the
New York Gazette for the years li5O-5i-j3
it was rather interesting TO note how many
advertisements appeared in that paper
which had distinct bearing on the Quaker
City. then the metropolis of America. one
O. the first advertisements Of this nature
appeared in the issue of March >, 1T50 and
reads as follows:
Last week arrived here Company OF
Comedians from Philadelphia, who. we
hear have taken convenient room for
their purpose, in one of the buildings late
ly belonging to the Hon. Rip Van DAM.
Esq, deceased, in Nassau street. where
they intend to perform as long as the sea-
son lasts. provided they meet with suitable
encouragement"
The following is the advertisement OF the
presented on the opening night:
BY His Excellency's permission.
At the Theater in Nassau Street
On Monday the 6th day of March next,
will be presented The Historical Tragedy
of King Richard III. wrote originally by
Shakespeare. and altered - Colly Cribber
In this play is contained the death of King
Henry VI: the artful acquisition of the
crown by King Richard; the murder Of tbs
Princes in the tower; the landing OF the
Earl of Richmond, and the Battle of Bos-
worth Field.
October 49, 1850 Mr.. O'Brien advertised
the opening of the new route to Philadel-
phis, per stage boat via Amboy and Bor
dertown. as follows:
This is to give notice to all gentlemen
and ladies, that have occasion to trans
port either themselves. goods, wares, or
merchandise from New York to PhiladeI.
phia, that by the subscriber there Is now
stage boat. we'll fitted for that purpose
kept. and IL wind and weather permit.
shall attend at the late Colonel's AIoore's
wharf in New York every Wednesday in
every week land at other times II occa-
sion). and to proceed to the ferry at AM
boy on Thursday, where on Friday morn
ing stage wagon all fitted shall be
ready TO receive them, and Immediately
proceed TO Borden Town. where there Is
another stage boat ready to receive them.
and proceed directly TO Philadelphia. All
people may depend on the best usage, and
all passengers and merchandise shall be
transferred at the same rates as are Gus
tomary from New Brunswick to Trenton;
as the passages by water are much
shorter and easier performed than the
brunswick way, and the road generally
drier, is is hoped this way will be found
tho most deserving of encouragement.
DANIEL O'BRIEN."
The issue of December "a, 175o. contains
the following notice relative to a sup
posed gang of robbers from PHILADELPHIA:
Some weeks ago We had adyices of
many robberies committed in PHILADELPHIA
and 1t was then thought the gang intended
towards New York. How well these imar-
inations were founded we can't determine,
out OF late We have heard of several losses
from shops and houses in this CITY. and
several ewes droppers have been observed,
tho not many houses actually broken open
as We can learn. Last week a shop litter
was taken, in attempting it's said, to
carry Off a piece OF linen and committed
to Jail. and we are Informed one gentle
man in searching place he had suspicion
OF: has found nearly sixty pounds worth
or goods. which had been stolen from him
ami several others have found goods thew
mad lost. People are cautioned TO beware
OF unknown persons coming into their
shops. for 1t seems these have fallen upon
different method than that practiced at
HIiduelpHld' altnO We have some reason
TO believe this is the same gang vet par-
maps the infection may spread by the
Fhiladelphians not being able to srIpply n
proper medicine in time for that distemper
there- Therefore tits hoped that IL any
more symptoms should appear. a little
Aicaltne Hemp may be prescribed to soma
OF our patients here before the disease
becomes too violent and dangerous
Another arrest made ten days later most
probaDiy put an end to the robberies, as no
further mention is made of them after the
following notice in the issue of February
This city has continued TO be infested
with pillages and robberies for some tims
past, and on Thursday last some nersnnI
VINO VINO mad lost sundry things, having got in
teHlgence that one Elizabeth Herbert. L
suspected person. who came from PhiIa-
ueIphia with man at whose house she
lodged here, had gone off in a boat near
EiiZabeth Town with some bundles for
new brunswick. They got n pettiangsr
ana went after them: they came up with
the boat near Elizabeth Town Point and
on searching the bundles found most OF
the things they had missed. whereupon
they brought them both back and commit
ted them to jail. They have been since
examined and the proof seems full against
then. Fhis woman was tried here but a
Few weeks ago for stealing and would
nave been burnt in the hand hut begged
on There appears to be n gang OF them
tho it is supposed these two are ths
chiefs, and II is hoped they will meet with
the reward their merit daGar,-av