davidaulloa/AmericanStories huggingface dataset:
Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1896-10-12

FORT WORTH, Texas. Oct. l2.-The
annual meeting Of the National Live
Stock Exchange will begin horu TO-DAY.
More tnAn twenty exchanges have
notified the l0ral committees that they
viii DO represented. The general sub.
igcla Of discussion necessarily arc those
pertaining 10 tho taising and market.
ing Of cattle. Ono very important
matter 10 come before the national
exchange Ia tne action OF the kansaa
City exchange IN Impending one Of ~
most prominent menibers, which was
done recently.!rhe National exchange
Will b. IN session two days.
Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1896-10-12
MINING IN ALASKA.
Esvs cable Report an the Prospects Of
the tountry.

: aHssA'Ae hhhoNA "h the FroapectH OF
the touniFy.
5AN FRANCISCO, oct. l2.-Among
this passtnleru OF tho atehmeT Bertha,
which has lust arrived from Alanka,
were ]. Il. spur, II. h. Goodrich ami
n. q. sehrader Of the U, >. geological
survey.
Thry were sent by tho department
10 Alaska last spring 70 make To-.
port on the pfospgcia Of quartz miuing
Ia that region, and they spent tho OIL
tlge rummet IA putsuiug tnuir invest.
cations aud observations. They
cfossed the Chllcas pass sud reached
thu Upper Yukon about tho middle Of
June. They then went Gown tho
Yukon TO It's mouth pursuing their
Investigations az tho various mining
settlements On lneif way anu rtaohe /
Fort 10. Miohauls, AZ tho mouth VI thu
Yukon, three weeks 0,eailiug almost
Immediately for 5an Francisco.
They have satisfied themselves, they
say, that the prospects OF piontabls
quartz mining ia Alaska arc very
good, anu VIII maka a report 10 that
effect. There 10 big ledge running
northwest ana southeast through The
country similar 10 tho Mother lode In
California, and they expect to SOC
many big mines opened ON tho led.e
beioTa many yeaTa have passed.
AZ pTcieut placer mining 10 tue only
mode IN vogue on tue fubon aud ita
tributaries. rhoy derRro that quartz
mining can only DO conducted at great
expenar, but thsY believe that plenty
Ut ore eau Do ,und OF sufficient giol.
meas 10 make quEulz mining not only "a
paying bur profitable venture. The
rhiui obstacles 10 hu ono untufed afv
mutuull1a anu o1ll winters.
Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1896-10-12
Coming Home.

4. letter from Elder Frank Cutler
states that he ,xpeels 10 reach San
Francisco about Oslober 10. Ear more
than three years he has been ongsgsd
~ a missionary In the society IslAnds,
the greater portion Of the time pTcsl.
dent Of the mission. Tue return voy.
ugo will DO made on tue Tfopic BIRD,
which IL nov ON be way from Papeele
10 the Golden Gate.
Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1896-10-12
EnE VENEZUELA QUESTION.
a Satisfactory Agreement New A.
rived Al.

LONDON, Oct. l2-Itis learned that
tho conference on Saturday between
tho Marquis Of Salisbury, secretary VI
the state for tho colonies, Joseph
chamberlain, anu the British Aln.
sahsador at Washington, Sir Julian
Pauncsioie, was most satisfactory. IL
IL believed In tho highest quarters that
At least tho general principle OF afbl.
nation anu a settlement Of tho Veuo.
Iuelan question was decided upon
with the United States before the eni
OF the month. Sir Julian Pauneofoto
sails Tor Now fofk on Wednesday
win final Instructions.
Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1896-10-12

clal misconduct, some OF whiuh have
been on die In this department y con.
siderable period, all Of which has teen
called TO your attention, none OF when
you either feiuled OF satisfactorily oX.
planned.
"As stated, the acceptance Of your
resignation, by relieving tho uutlic
service Of tho Injurious consequences
Of your connection with H., answers
practically all purposes which could be
accomplished by your dismiishl. / nm
directed by the PfeAiiert 10 notify yOu
that your resignation II accopttJ"
Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1896-10-12
a GAVE OF I.LarTonAsI..
Mr. neaFe Convicted OF sieaIin
Turkeys fFout Her Nsishbsr-.


turheys fFom Her Nsishbsr-.
NASHVILLE, Team, Oct. Eat
Columbia, tuon., Mary Moore,
Hhite woman worth $4,000 and the
80 nvr ut 600 acres OF fiuo lani, was
convicted VI stealing Ex turkeys from
nuighDlr aud touteneed " onr year
in the peniieutiAfy. An appeal was
lnken 10 the tut relne court.
Ihis Il the ilunlo OF n must remark.
ahlc career, unrivailod IN tho history
OF tue criminal courts OF the state. Ton
yiafa ngo the woman anu her husband,
eNiling themselves Stone, came from
Kentucky. bought land IN n good
uUie hborhOod ahd lived n sccfeted lie.
Immediately thoiia became numerous,
iucundiaTy nges followed, Tumors
ipfvad abroad, tue husband uiei, vigil.
hlcu committees were formed, cflmi.
nal suits inslilutrl, bus came 10
uoghing. Al last tho neighbofs raided
The iAfm house aud found young
womsn, dAughter.lr.lhw OF Mff.
Moore, imprisoned Ia a room aud sub.
luelod 10 tue fuulest Treatment. Ia.
uiguatiO0 became Intense, anu "a the
stealing Of the turkeys was a rufo case,
u vas fesofted b get tho Moore woman
into tho ponilentinry aud break up
Der ntfafious operations.
Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1896-10-12

GuCAuO. Oct. i2.-Couniy Clerk
Philip Knopf tRepublican), was At.
fcstod tlday On % bench warrant Issued
BY Judge Pnyco % mocfaO, chatgiug
msliuataucu In Office, the tTeciic
unenso allefci being the signing ~
natufalis iti0n paucts without author.
ity. ltis claimed that IN 1855 County
Clufk kuuri sigucd two thousand
miD0u' nual certificates OF natutaliza.
ton without The certificate having
bccn approved. knUpi rmphaueslly
denies tho chafsV.
Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1896-10-12
rIanriNu ~ tUna
{: neral uacso Reported TO navc ussn
nsIrhLrd.

HAVANA, Oct i9.-DapAlches ft.
culvcd tuday from iiio.al sources from
tie province Of Pinar del Rio, sny an.
other battle has been fought teiwson
5paniarde aud inalfgouts under An.
tonic MaosO, roaulting iu another We
tory Tor tue former. General ltUhnEue
was IA command Of tue gevornment
troops. Macoo led tho enemy. The
fighting took place IN Sandlegn. The
lnmfgontA are alleged TO have sustained
an snofmous loss. Tue dispatches also
say the less Of tho Spanish troops vac
contidofablv. Fighting continues and
no details NJ pisheni are obgainhhlo.
Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1896-10-12

steamer Osuntless was the largest that
hss yet been dispatched to Cuba from
Fnfidn. This Diuntlsss carried 800
men aud four carloads OF atms aud
ammunition. Tue Danntless left JpcK.
sonviIle isit Monday, escorted by the
Revenue Cutter Boutwell,. The vcs-
sels crossed the ~. Juhn's bar Ia com.
pauy and proceeded TO esa. Orcs out.
side the marine limit the Dauntiess
showed her heels to the Boutwell, and
rapidly steamed touthwnfd, the cutter
following for fow miles and then 70.
turning TO Jacks0nville.
40 WATSON, 30 HuNAS"
Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1896-10-12

D0vEurURr, Eug, Oct. ~. a
rumuf h Ia circulation that the
BRUSH cruiser TALBOT bound for the
North American station, nundctcd ~
tea during a recent gale. The Talbot
" a secOud.oiass cruiser Of 5000 tons
displnrtmtni, carries crew q i33
cfliccfs and men. She l. a new vessel,
built nero inst year, carries I'VE ak.
inch quick nring guns, dix iout.inoh
guns, eight twtivt.p1undrfs aud
several guus OF smAller calibte. Tho
Talbot bol5uRs 10 what n Known ~
the Esiipsu class Of protected cruisers,
which includes the Diana, DIDO,
Djfl,, Itil, juno, Minerva, Venus
and Eclipse. Her registered speed n
1916 knols. Shu carries $50 tons Of
caaL.
Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1896-10-12

Company II Will soon meet In Iegu.
lafg ann nnd the Toys hope 10 make
such a showing before Colonel Page az
will make the commandments
very proud Of the company, without
boarding, Company II eau lay claim
10 two OF tue best buglefs In the Na.
tlonai Guards OF UtAh, Ia the peTsons
Of W. o. Robinson aud Ed. Chsfiln.
Lieutenant Lsssiiet, U, \. A., was
heard TO say at Camp Cannon tbAt tho
boys did oxeellently and such a com.
piimunt from the lieutenant means
great deal TO all guatdsmsn.
Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1896-10-12
mn nurnEnr couRr.
r-s FIRST session siacs ADJ purnIs, sut
IN sne hpFing.

MAluNGroS, Oct 1.-The United
states supreme Count viii meet today
tor tue ff,t time sineu In AL 1ur amenl
last spring. One VI tho nfAl an iouncn.
menis from tue bench, II IL thought,
will bo n decision In the famous Cali.
iornia Irrigation case, which was
argued aud submitted Last March. In
this oate, Il viii be remembered, OK
Pfeaident Harrison appeared a. coun.
sci.
Tho case Involves tho constitutions
aliiy Of Whist IL known ~ tue Wright
Irrigation Act OF the California legisla.
tufe.
Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1896-10-12
E1-GoyIRAoH WAITE uEAPp
FnOu.
Ee Henounoss his Political opponent
oa EArth and Duwa ueloW.

DENVER, Col, Oct. ~. - la an
opou letter 10 tho people u
Colorado, Ex-Governor Davis IA.
Waite, candidate tor governor on
tho miuulu of.ths.ToAd populist
ticket, declares the regular POI uiist
convention Of this state betrayed tho
party by It, failure 10 u coguiEe the
candidacy OF Watson ioa Vice Pfosl.
dent anu adds. "ln spite OF all gangs
aud upRs In the state 1 will support
bryan aud WAuon,and l most solemn.
~ fenouncu Chnrlrs =. Thomas, lsAac
Stevens, Thomss N. Patterson and the
devil and oil their works"
Waite proposes 10 remain In the FIELD
~ candidate until election aud 10
WORK tor the defeat Of the Bryan and
SswAll electoral ticket.
Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1896-10-12

ST. Louis, oct. i2,-Phlip thinner,
aged -, blacksmith, Attempted 90 XIII
hls sister. shot his sweethuAtii Celia
Nudz, va the abdomen aud then put
bullet through HE own heart ~ tho
NoltE rifl's homo early today. lie
victim, - yeAfs old, viii probably de.
Before tho shooting IinmUf askoi
Miss Vols TO marry him anu leave
the city. shu refused.
Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1896-10-12

DALLAS, Tox., Oct. l2.--rhe pact
week has tOon m exciting one In tho
ftNae campaign. Tho announcement
Of toe E9rnUican full electoral ticket
ard the withdrawal nf William Walter,
nominee Tor attorney general on the
P0rulllt ticket, we've events VI the
week. The Culbefson eubrfnatorial
1Iaaniasilln Is receiving the support Of
McD3uali, a ooiofed lsador, former
msmtof Of the Republican campaign
committee, whom Is Is claimed has but
a small following.
Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1896-10-12

month nvo anu almost all Of the fac.
tories In tho nation are running.
tbs window flsAs " afkers and
nnnu'solufofs' fight ~ still on. Tho
Elwood anu Pendloion companies
me their mon inuo on lent Of the
rust durirg the week sud both plants
nru m operation now. Two m 10 arr
out 10 tign. This, u /, fsld. viii
elme near diisoiving tue indl-na
Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1896-10-12

DAHnaTADr, DOT. l2.-rho czir,
Grand Duse Svfglua and the grand
duke OF Houae hfeakiast,d this morn
Tex with the officers OF the Twenty.
irst Dfngoops, OF which regiment his
majesty was appointed honorary colonel
ON Saturday.
Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1896-10-12
aKsIaNATioN AorEpTrD.
Aus. ,ousuIto Brasn GelsA G-ssr
ssnd on,


wAsIuNGToS, Oct. 1.-THE letter
Of Secretary Olncy accepting tho reslg.
nation OF Henry Clay smith, APP
pointed from AlAbams, United StEtes
consul 10 Brazil, ~ ne iOllowsi ~ have
the honor % geknov leogo the receipt
OF the registered letter OF tho sth met.
addressed 10 the President, ana by
him received In due course OF mail ON
coo aflefnOoa OF tue 9th, tue material
contents Of which, however, AppeAred
In al Toast onp Washington paper on
the evening OF the sIh. In II you ton.
der your resignation OF tho oillee Of
consul OF thB United States al banlos,
Brazil.
al IL not deemed violent asaump.
ton that your resignation In tundorud
In a woll.groundod anticipation oi the
PROBABLE action Of the President upon
numerous charges VI personal aud OIL Z.
Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1896-10-12

PERHY, Oct l2.-Gfeat excitement
prevails In the esslefu part VI this
county aud IN Payne and PAwnse
counties In the Usage Indian nation
over tho discovery Of oil In great
quantities. II has leaked out that tho
Standard Oh company has secured
leases on Thousands OF AGRA. At Gle.
SslAnd a wonderfully rich dow OF oil
NAs found BY farmer who was boring
Awtl,
Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1896-10-12

CEDANviLLE, ono, Oct 12.-Wm.
Clemens, cashier Of the CsdATyille
bank, disappeared on FndRy, leaving
a letter Tor his lamily and saying that
ho had gone 10 Mexico. IL was learned
Today that Clemens took only about
81 200. lie has tent word that he will
teiuTn. He was suffering mentally.
Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1896-10-12

AADKmoN, Ind, Oct. ls.-Gresn
b'A.s liputeh IN Indiana VIII resume
vpe'aVon. today. The sans will DO
'he case all over tho nation. A settle
,ieut hAs ~ last been agreed upon be-
,Sseh manufactures anu soIktn,
years scale.
lhe ninI workeTl' scale was aligned a
Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1896-10-12

GurnRIE, o. r., oct. l2.-Charles
HadwoTth aud Henry Weich were
executed ut Wewokn, Ia the seminole
nAllon, on Sunday, lot murder. This
~ The nrst Sunday execution known.
Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1896-10-12
Ih. nnIlnn I.rpmI.s. nsIerml.

BEHLIs, Oct. l2,-Tbo FfhnkfoTtor
Zsitung says the sultan has h uvd nm
trade promising state reforms tor the
whole vi Turkey.
Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1896-10-12

Mary Romnsy aud Anniu swonaon.iiughos
~ momucfs Of the ward are Invited
TO attend this anu succeeding meeti'ss
OF me season.
Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1896-10-12

Tomorrow evening the NJ. l. a. Of
the Twentieth ward Will resume thrir
weekly msetitgs. For the opening
night a special program has been pre-.
pared ~ ioll0Wf;
Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1896-10-12

PALM BEAcH, Fla, Oct. l2.-Tho
fIllbust sring expedition watch lett this
place safly Friday morning on the
Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1896-10-12
STORM ~ rIIE EAsr.
Communication nsiween New Yor;-
ana SANDY Hoes Interrupted.

New HORiS, Oct. ia fierce gale
when began blowing late Saturday
still continues. Tho wind IL strong
from the northwest with no slgn OF
abatement. No yeaaela lett this port
Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1896-10-12
KANSAS AMI SEnRAsKA.

-. iker Promises These states tor
nchinisS,
KANSAS CITY, No., Oct. l2.--sona.
tor J. u. Foraker, who spent one week
touring tho West for the Republican
ticket, has sent telegram to Mex IN.
10y bidding him 10 "ieei assured OF the
electoral votes Of both Kansas anu Ne.
baa1ka."
Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1896-10-12

LONDON, OoL l2.-Iuquiries made
nj tue admiralty show that no con-
iifma,ian mad been received thofo Of
tue reported l0ss Of The cruiser Talbot.
Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1896-10-12

Company II. y. a. U. had target
Practice ON Saturday ovuning. 1ho
uD,a arc expecting q allouge soon,
and they are "bfushing up" thoir
sights In Consequence. Lieutenant
Abbott was In unsfge Of tbu practice
AMI ho makes q most tfilciuat Nicer.
the score was A. fUllOwf.
Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1896-10-12
DAVIS COUNTY NEWS.
Democrats Pill Their Ticket by Nlm.
Ing Patkrsll lur Surveyor.
cOuRTsErTISGs BYJUDGE RoL,pp
rargsi Practice b. company n aud tbs
Scores Made-intercsiiug
Hits Of Ntus.

s.ecial Coucspondonoo 10 The NEws'
FAHMSuToN. Oo'. i2.-rhe Demo.
ofstic county oeattal committee have
filled the vacancy on the county
Democratic ticket ny placing John II.
Fackteli ~ non ince for county sur.
veyor. This completes the ticket. Al
the recent Populist convention tho
Democratic nominees Tor recorder ami
assessor were ratified. The Democrats
are very sanguino Of success.
In recent Interview with Chair.
man Stewart OF the Democratic county
committee, he said to the NEWS man
that Davis county whs sufeto return
big maj Gritty for the Democratic nomi.
uoss. Considerable enthusiasm ~
heiuk manifested here ana In Rich
counties anent the candidates for soma
tofship from this (scooudl district.
The RfIublicau nominee, Mrs. Lucy
A. Clara VI this place, " we'll known
throughout Rich and Morgan counties,
which with Davis clmpriss the second
senatorial s.slrici. Hon. AqulllA NSb.
ekef stands az Ia for the democracy,
ami his friends are wearing Immense
smiles, go sure are they Of bis election.
But November 3fl II lear at hand ana
I'VE shall SEQ what We shall eee."
BEFORE JuDuE RoLArr.
Judge Rolapp has made the follow
INK setting of cases for tho cntulug
Wutk'
Great Salt Lahe a. Hot Springs Ry.
Go. W John Ford and Thomas Haffis.
The Indianapolis journal. [volume] (Indianapolis [Ind.]) 1867-1904, 1896-02-19

fornia hams. sugar-cured. 10 to Il lbs aver
age. &c; homeless hams. su~ear-cured. 71zqsc-
Dry-salted Meats-Clear sides. about 50 10
CSC: 20 to 80 lbs average. s%c: clear bellies,
20 to 80 lbs average, Csc; Is TO % lbs aver
age, s!ac: clear backs, 20 to 30 lbs average
Breakfast Bacon-Clear frsts, 1o4c; Sec
onds, 9l2c.
Lard-Kettle-rendered. in tierces. nc:
Shoulders-English-cured IL lbs average,
&c; Y to lS lbs average; SIC clear ner br,
200 lbs, 81; rump pork. N1.5O.
Produce, Fruits md Vegetables.
Bananas-Per bunch, $1q1.25-
Cranberries-S2Q2.3 per box: $50 per brl:
fancy brT: ye Gage e coa esrTy; i - per per BOOK box. 3 3 per- per-
brl.
Cabbage-s1.5Oa1.75 per bril-; sauer kraut.
cheese-New York full cream. 1oa12c;
skins, 6QSc per 10.
Lemons-Messina: choice. se-75@s per box;
Apples-Common. s2q2.5O per bril-; choice
apples, S43.50.
OrangesJamaica. s. per bril-; California
$50.
~Onions-5OG6ac per bu: Spanish onions.
SIPS per crate.
Potatoes-3Oa35c per bu.
C~elery-25QS5c per bunch.
Grapes-Malaga grapes, $3.50 per keg.
Sweet Potatoes-Kentucky. $3.50 per brl;
Cobdens. 50 per brl: Kansas. S.S per brl.
L~ettuce-15l20c per 10.
Cocoanuts-5Oc per doz.
Seeds.
C~lover,CSdnoice reeleaned. 60 ID. S-2Oat 50:
prime, A30Q4.4 40; English choice, A.40q4.5 90;
prime, A.35Q4. 40; alsike, choice, SQ5.50; al
falfa, choice. AQ4.5O; crimson or scarlet
clover; = 80; timothy !, "a . lbs choice $50
lucky, IA lbs, @cG$1; extra clean, WQ90c;
orchard grass; extra. $l.5o: red top, choice.
Socq$1.5o; English blue grass. "a lbs. NQl.5O.
Supplies.
Best brand charcoal tin. &c. 1ox14: 14x2o,
12x12. s5.5OQS; TX, 10x14, 14x20. 12x12, s7Q7:50;
&c, 14x2O. roofing tin, $4.5O@5; &c, 2Ox2S, $50
10; block tin, in pigs, 19c; in bars. zoe. Iron
per cent. discount. Sheet zinc, S@s1zc. Cop
per bottoms. 2lc. Planished copper. Zoe.
Solder. 11Q12c-
window Glass.
PRICE per box of 50 square feet. Discount
6xs to 1Ox15-Single: IA, 81 A. $3.50; B.
ss.25: c, Sc. Double: IA. $3.50; A, $3.50; b,
I1x14 and 12x1s to 1Sx24-Single: IA, s.;
A. s725; b. 81. Double: IA, s1O75; A. 1915;
A.. $3.50; b. 50. Double: IA, sl4; A. s12.75;
i5xSs to 24xso-single: "A. 11.5o: A. $40:
B, g 20 Double; AA' siS.2S; A. sis.7'; B.
2sx2s to 24xse-single: AA. sl2; A: -slo.5O;
B, $3.50. Double: AA. SIG; A, s14.5o; b,
2Sx34, 2Sx32 and 3Ox3O to 2ex44-Single: AA.
s127 20; A, $11.75: B, s10.25. Double: IA.
s17 Is: A, $3.50: 3. $14.
26x46 to ~3Ox5O-Single: AA, SIS: A. $3.50:
B., $12. Double: IA, $40. 10: A, SIS; b. SIS:
30x52 to ~30x54-Single: AA, $3.50; A, $13.75;
B. s12.25 Double: AA, s2O.5O; A., $3.50: B.
1868.
SOx5s to ~34x5s-Single: AA. s16.5 80; A, s14.75;
b. $3.50. Double: AA, $21.50; A, S19.75: B.
$18.
34x5S to ~34x60-Single: AA. SLIPS: A, SIS. Is;
B.. $14.50. Double: AA, $22.75; A, $21.25: b,
500.
36x6O to 4~Ox6o-Single: "A. $40: A, SIG. 70:
B, $15.75. Double: "A, $25.5 A, $23; b, So.
The Indianapolis journal. [volume] (Indianapolis [Ind.]) 1867-1904, 1896-02-19
ART IN ADVERTISING.
A Business Which Has shown Great
of Late.

washington POST.
BY no means the least Of the many evil
dences or the progress which has marked
TINS country Is the great advance In the art
or advertising. In this movement the United
states has excelled all other countries, not
only in ingenuity and variety of devices. but
in aggregate of outlay and in results
achieved. Forty years ago the advertising
columns Of the daily papers were interest
ing only to those VINO had occasion TO con-
suit them In order to ascertain where this.
that or the other article might be found:
The announcements were as dry and formal
as old-fashioned business terms could make
them, and were scarcely more attractive
reading than the columns of a dictionary or
directory. The same matter stood for
months, sometimes for years, as the only
communication between a merchant and
the purchasing public. Now the advertising
columns display not only business capacity,
but literary and artistic taste. For every
column or space used for advertising in
utilized now. We do not mean by this state
ment TO convey the impression that there
mas been a twenty-fold increase in the adj
vertising business of all the papers that
were in existence then. although some OF
them show that rate OF progress. But thou
sands of newspapers and periodicals have
man of to-day was a boy. and a hundred
pounds of paper go into the printing press
in this country to-day for every pound con-
sumed at that lime slef, The press and the
tunes. and given the public that meal
culable advantage that comes from enter
prise ana competition IN tTdOc.
Next to the United States, England takes
position i'm this line of progress. leading
continental countries by long odds. The
London merchants have no lad writer's
so gifted as some members of the profess
sion In this country, but the great dailies
OF that metropolis show decided improve
ment IN the art of attracting trade by
sagacious and intelligent use of printers
ink.
There IS, however. one London trades
man, a draper, who has made a disastrous
experiment I'm advertising. because he de-
parted from legitimate methods. He took
the postal telegraph instead of the news
papers. but he Will not do so any more.
At an early hour one morning. two or
three weeks ago. this enterprising draper
sent some thousands of kilograms TO fash
ionable ladies'. announcing. IS sale is
now progressing A telegram is naturally
assumed to have reference to some matter
OF urgent Importance. So the ladies were
reused from their beauty sleep to open
and read the Diapers announcement. The
incident aroused much Indignation, and
does not appear TO have attracted trade to
any considerable extent. Some of the indig-
nant recipients OF the telegram took occa-
sion to call on the draper and i,mpart "a
piece of their mind to that un~fortunae:
other ladies' sent their husbands to blow
him up." He has made humble apologies
through the newspapers, the channel
through which his announcement should
have been made.