The daily morning journal and courier. [volume] (New Haven, Conn.) 1894-1907, 1896-10-01
LADY SHOPPERS DELIGHTED
SPLENDID DISPLAY OF GOODS IN
LEADING STORES.

LEADING STORES.
Shoppers Crowd These Temples of Trade
at Their Fall Openings Yesterday-At-
fractions at the Various stores,
The large establishment of L. NJ.
Brown & Co, was beautifully decked out
yesterday in readiness for the fall
trade. The air was sweet with per-
fume, while the songs of hundreds of
canaries delighted the ear.
There was a great exhibit of all the
fall fashions In millinery, Jackets, suits,
silks, dress goods, gloves, etc, display
ed in the most tempting manner.
There are found here many marvels of
the milliner's art of new and beauti-
full styles. The tendency in hats this
fall is toward largeness. Paris pat
tern hats are very stunning. Capes
and cloaks are shown here of the very
best styles and workmanship. Gloves
and laces, ribbons and taNe for men
are objects of interest in this great
store.
M'INTYRE & co.
1t is anniversary week at this store,
it being eleven years ago since Mr.Mc-
Intyre established his business in this
city. The high reputation which this
store has always held for carrying one
j.
anywhere around Is splendidly sustain
ed in their fall opening display of
goods, and the store did a rushing
business all day.
Mr.. Mcintyre has made extensive
preparations for this anniversary, and
in addition to extensive improvements
in the arrangements of the store itself
the store contains larger and hand
somer stock of goods than ever before,
and not only has he satisfied the taste
of customers by the best goods which
the market can furnish, but also their
purses by marking down the goods in
all departments fifty per cent The
bargains which he offers during ami
versary week in silks, dress goods, vel
vets, linens and wooden goods are al
most beyond credence There was a
great rush for the marked down goods
all day long. The marked down prices
will prevail in the store till the whole
stock of goods is sold
Mr.. McIntyres anniversary week will
be a red letter one for the dry goods
business in this city Next week his
millinery opening will take place. when
he will show some new styles of mill
lnery which will both surprise and de-
light the ladies'
CHARLES Monsoon COMPANY,
1t was fall opening day at the Charles
Monson company's store yesterday,
where a large and beautiful line of
goods was shown to customers. A spe-
cialty of the opening was the beautiful
collection of garments, silks and dress
| goods. The arrangement of the win
| dow displays is very beautiful and
| original
| The interior of the store was hand
| somely decorated, and the beauty of
| the whole was greatly Increased by
hundreds of beautiful palms. The com
| pany has the largest silk stock of any
| store in New England outside of Bos-
| ton, and 1t has recently enlarged both
| its silk and dress goods departments
| These departments were crowded with
| shoppers all day yesterday and last
| evening, admiring the beautiful lines
of goods and buying, too, in spite of the
hard times.
| The cloak department also had it's
| full quota of admirers and purchasers
who found here all the latest and hand
| co,,nact tc IF uop5c ipo1l,6 ", Or
cloaks, capes and jackets.
| There was also a great demand for
tailor made suits, as we'll as for the
silk waists and separate skirts The
company's assortment of goods in all
departments Is of the best, with prices
that cannot fail to suit.
WILLIAM FRANK & CO.
| The display of goods which this firm
is making shows that it is not fright
ened by the "hard times" scare, and 1t
has purchased and offers for inspection
and sale all the various lines of ladies'
and gentle1nen's furnishings, fancy
goods and cloaks. 1t has as usual one
of the best cloak departments in the
city, which Is a joy to the ladies for
ever. The firm does a very large trade
| in ladies' and children's cloaks-a trade
which it has obtained from a long I'M
derstanding Of the cloak business and
| by being the lowest priced house on
respectable" cloaks In New Haven.
The styles are remarkably beautiful
for both ladies and children and are
| both iaunty and popular.
The firm is also selling a large num-
| Der Of short fur collarettes and capes,
also plush capes, in plain and elabo-
rately trimmed with fur, braid and jet.
| They also show large line of cloth
capes, children's REFERS and coats, silk
bonnets, all of the best styles and
| workmanship.
Their counters are filled with all the
latest novelties in the way of ribbons,
| laces and toilet articles.
There was large number Of pur-
chasers all through yesterdays and
last evenings opening sale.
MALLEY, Nicely & co.
The opening sale in the millinery,
cloak and dress goods departments in
|