The San Francisco call. [volume] (San Francisco [Calif.]) 1895-1913, 1896-02-01
TO HELP THE FRUIT MEN.
The State Development Com
mittee Advances a New
Project.
Fruit.Growers Urged to Assist in
Sending Lecturers Through.
out the East.

The marketing of fruits was the main
subject discussed yesterday at the meeting
of the executive committee of the State
Development Committee. 1t was reported
that the map of California which is to be
used SIS an advertising medium will be
ready for publication in ten days. Solicit
tors also reported success in securing 81
subscriptions from the business men of the
City.
D. M. Carman reported that there was
much enthusiasm over the work of the
committee in Alameda County. Mr.. Fish,
president of the Merchants Exchange of
Oakland, thought Alameda County should
have more than five members on the COM
mittee. The number was increased to
nine. and G. w. Arper, Oakland, F. w.
Van Sickles and ]. A. Rimnel of Alameda,
and T. K. Shattuck of Berkeley were APP
pointed by the chair.
W. M. Bunker raised the question of the
creation of fruit markets. He said that
farmers were being invited to California
and that nothing should be spared to open
up every channel through which their
products could find sale. Both Mr.. Rich
and Mr.. Carman conceded with him. 1t
was decided to send the following letter
to the fruit growers and shippers of the
State to induce them to assist in the intro
duction of California fruits in Eastern
markets and the stimulation of trade:
AS you are shipper of deciduous fruits you
will be interested in the following:
AS a result of the work done by this COM
mittee through its representatives at the At
lanta Exposition and elsewhere il the East
we are convinced that greatly increased de-
mand for California products may be created
through methods that are no longer expert
ments. We believe this can be done without
disturbing in any way the existing methods of
selling or distributing. But to accomplish
The committee will soon place stereopticon
lectures and cooking exhibitions in the East
ern field for the purpose of creating general
interest in California. 1t also proposes TO es-
tablish general California headquarters in
Chicago as center for Eastern work.
We have the following propositions to make
the shippers of California products
First-We will have thoroughly posted and
competent men give the lectures and cooking
trades in each city or town and (d) talk Cali
fornia products; 10 ascertain if they are being
sold, and II not report the name and address
to this committee, which in turn will by circu-
lar letter furnish them to every interested con-
tributor; (c) distribute such printed matter
as may be furnished advertising California
lar; (d) where practicable arrange for a jar or
box OF California fruit to be placed in con-
spicuous window with card calling atten-
ton to the same and referring all interested in
the State or its products to this committee /;
and. lastly (e), take orders for specialtieS that
are not being sold in the regular trade.
SecOnu-Ne Will nave your printed matter
carefully distributed under your general d1-
rections, and have samples OF your goods
shown if You are offering any specialties.
Provided you will contribute toward the sup
port of this committee
AS we propose to make each department of
our work selfsustaining and 10 attempt only
such work as we nave means TO carry out, and as
no member of the committee receives salary,
you can depend upon every dollar contributed
going directly into the special work for which
it is given.
Please fill out the inclosed blank, being as
liberal in the amount as possible, remember
ing that the more we receive the larger will be
the work.
Make any suggestions or notifications that
may occur 10 you.
We reserve the right to decline any eontribu-
lions that are entirely out of proportion to the
work required, but will agree TO give full value
for all moneys received.
STATE DEVELOPMENT COMMITTEE
N. B.-If you cannot at present contribute
please indicate your approval or disapproval
of the work and plan.