New-York tribune., 1896-11-17
COLGATE & CO.'S
Cashmere Bouquet
TOILET SOAP and PERFUME.
NEW-YORK'S WANAMAKERS
SUCCESSFUL OPENING OF THE ESTAB-
IISHMENT.
CROWDS OF CUSTOMERS VISIT THE OLD STEW
ART STORE AND ADMIRE THE BRILLIANT
DISPLAY or GOODs-MR wANA-
MAKER HAPPY

Manner lAfli
John Wanamaker whose name as merchah' mas
for years been household word III fhiidusiP"
opened his great New York establishment: In Broad
wav hetweer Ninth and Tenth sts.. yesterday morn
ing with the brilliant prospects FOR 'uccess4u
career. From the time when the coois vi '"o VI"
Stewart Building thrown open at o CLOCK
steady throng o. people passed in ana out I'""I
every department OF the huge place for the rest OF
the day They were not merely spectators either as
is frequently likely 10 be the at the opening OF
large stores. The number of customers was so gre'
that the clerks had a hard time in attending 10 the'
Provisions for the expected rush had been mac .,
The managers. but perhaps their IDEAS we're oiseo
upon PHILADELPHIA crowds. AZ any rate. !. was
frankly admitted by all those in charge that the
metropolitan greeting which the store received was
far beyond what had been expected.
Mr.. Wanamsker himself present all day ana
took active interest in the successful starting OF
every department. With his chief assistants ana
number CO friends and business associates from Phil
adelpha. he made mauy trips around the building
looking he brilliant scene which 1t presented nom
almost every poin; of view. In the afternoon he was
10 be found in his Office near the Fourth-ave en-
trance. where his time principally occupied III
receiving the congratulaons of hundreds of friends"
both from this city and from philadelphia. To
Tribune reporter Mr.. Wanamaker said that he was
enjoying the day thoroughly. and that he was more
satisfied with the reception accorded to the en-
terprise
the main floor. and possibly in the whole building.
Vas the wonderful display Of silks In the great ro-
tunda. New and designs Of exquisite color
Ing and quality were on every counter. and the
women who straycd into this sDo: were loaih 10
leave it, Mr.. Wanamaker's satisfaction over the re-
cent election was typned said Of his representa-
tives by the beautiful array of golden-ye.low silks
which occupied side OF the rotunda. The arrange
ment Of the varying shades of this color certainly
an artistic bit of work. and was carried out In many
other departments well. Near the silks were the
ribbons. These proved particularly attractive to the
crowds, and there much surprise AZ the vast
amour, OF space allotted TO them The artificial
flowers for millinery purposes were so natural in their
appearance that the of the store where they were
shown looked like a brilliant conservatory. The iu-
sion assisted by the perfume OF several baskets
OF the real blossoms in by Mr.. Wanamakers
friends In hs city.
There has seldom been shown In a drygoods
house such elaborate and artistic embroidery rs
may be seen at Wanamakef's. The sofa-pil-
sibilities in The way OF attractive Christmas sfis
on The second floor the people in the cloak , de-
il looked If a large percentage Of the women
OF New-York had postponed getting Their fd Win,fI
wraps and Jackets until Wanamakers should
open On the Ninth-st. side OF the floor the uphoi;
sssy display nSy 4 pa s Of rr @ drs s s
and tapestries and remarkably varied assolt-
discovered something which she had not been able
10 hnd in ether & storgs IN negb. to friend
there is window box al last I've been looking
The third and fourth floors OF the store filled
with carpets and immense stock OF furniture.
in the basement are the emma AN ana % ad ~ ali
the youngsters in New-York 49,.
foot Of the stairway. constantly surrounded
with people YESTERDAY who listened to F de
serves especial mention is the book dcpartineh,
II Is intended that this shall BE- Kept Kept fuy SoeSnp ean
day that it is first advertised by the publishers