Semi=weekly graphic., 1896-10-14
STRICTLY ONE PRICE AND ALL GOODS SOLD UNDER A GUARANTEE TO BE JUST
 AS REPRESENTED. How the Great Clothing House of Isaac Dreyfus Does Business.
 A Model Establish
 ment.

Isaac Dreyfls; this is name thai
 is known and respected throughout
 the length and breadth of the great State of Arkansas. The owner oi tbe name is a man who has done more than any other one person tc bring Pine Bluff prominently before the commercial world; and to his un- tiring energy, unquestioned hcncs ty and thorough business principles our town is largely indebted for the splendid reputation it bears abroad.
 Mr. Dreyfus is one of the largest, if not the largest, elothiers and dealers in gents furnishing goods in the State. His house also carries an enormous stock of shoes, hats, ladies underwear, hosiery, wraps, corsets, cloaks, children's clothing, and, in fact, almost everything that man or woman. boy or girl, might need for complete outfit A large and select stock of table linen, towels, etc, is also carried.
 Saturday afternoon GRAPHIC reporter had the pleasure of going through Mr. Dreyfus enormous mer- cantile establishment. There he found a small army of clerks busy at work supplying the wants of the hundreds of customers who con stantly streamed in and out of the large building.
 Business in this house is done in a rather unusual manner, but the novel features are such as 10 com mend themselves to every-customer. As an illustration: The goods in the house are strictly one price; the value of every article is marked in plain figures, which the buyer can see just as well as the salesman; and every article is sold under a guarantee that it is just as repre- seuted, or money refunded
 Mir. Dreyfus buys hls goods direct from the factories; therefore, he saves his customers not only the middieman's profits, but is enabled by this means to give them fresh, new goods. And, as he buys in such enormous quantities, he can sell at extremely low prices and yet make fair profit.
 The great success and prosperity of Mir. Dreyfus is due to the tact that he never allows customer to be deceived, and once his customer, you will always be one.
 The business of this establishment is done on four floors; the upper floors are devoted to the wholesale trade, and those on the ground floor to the retail trade. The entrance to the clothing department is on Main street, while that to the ladies de partment is on Second avenue.
 While in the ladies department the attention of our reporter was particularly called to the large and select stock of hosiery, and, indeed, Mir. Dreyfus has cause to be proud of his goods in this line He is, per haps, the only direct importer of hosiery in the State, and his stock was purchased direct from the fac tories in Germany, and it is well known that the Germans manu- facture the best goods in this line on the face of the globe.
 The stock of capes, cloaks and wraps of all kind carried by MT. Dreyfus this season is select, full and complete.
 The GRAPHIC has the financial wei fare of it's every reader at heart; therefore, it invites all who contem- plate making a purchase to give the establishment of MT. Dreyfus a call, and we guarantee that they will not only find goods which will please them, but sold at such low figures as to induce them to buy.