The sun. [volume] (New York [N.Y.]) 1833-1916, 1896-05-07
Medicine for the Million.
A Popular Proprietary Medicine Soil at Retail for Five Cents .
package-The First Experimental Step in a Direction that May
Lead to a Revolution in the Trade.

Anew York company Of manufacturing chemists, the Ripans Chemical Company,
to be Of more generalu use among medical men than any othcr for tho cure or ahevation
of such ills common to man ms have their origin in an impaired Digestion or weakened
capacity for asdmnating food, absorbing punishment aud eliminating waste. The
catalogue of ills included under this henli is said to include pretty nearly every disease
frw which he physician is caned upon to prescribe In preparing their standard remedy
everything entering inoth oracket should be of the highest grade, ant SO prepared and
protected as to retain isq qualities intact and uninpareh through any extended lapse OF
time in my climate. Only the choicest drugs should be used, their preparation should
b. n accordance with the latest perfected methods of modern science the tabuh@ packed
in glass; protected by absorbent cotton, ant securely corkcd Even the crks used have
OF a grade SO high in its requirements that no manufacturer of these everyday
shoppers could supply more than u small proportion from hs output that wouh
meet the exncting specifications Tho glass walls were in turn packed in boxes
of a quality not surpassed in beauty ant perfection of workmanship by those
used by the most hasidhous dealers in Jewels md ornaments of gold. laying set their
high standard and never consentng to vary from it,, the propretrs resotei to thu
accepted modern methods of making theHc commodity known, md seven hundred thousand
dollars invested within five ears in newspaper advertising has uniformed every American
citizen concerning thes superior and surprising qualities of Ripaus Tabulea
Being thoughtful and panstaking observers OF 1.-THE changed conditions hat swepo over
the commercial world, and careful to mott every circumstance having n bearingu upon the
is present insstent demand fra lower price for every article thatre reaches or approaches
al uniwrsalu a and that tho people, although requiring the BEST of everything resent
rHecton against deterioration that might result tin years, but is ne%essh in
the caseo of a purchase intended to be consumed in n week. 1t has also been discovered,
m proved by the test of time and actual experience that these tabues dc not have the
tendency TO hss oil qualities or minuloh @Hehnne IRON exposure mt might at hrss
have been expdei,h asmuch as underf avorabeco conditions thosethat have lmnh sei in q
drawer, a travelling bag, or pocket forse several weeks or monthsa are found to be practically
as fresh ad as 0fcacousa as ever.
Acting upon these suggeNionsa and noting particularly The uhmpaied prosperity of
great newspapers now sold ora cntin instead of the I'D rate of fveth times that amount and
he general tendency N allie directions toward low rates and incrnsels sales the company
have entered upon the experiment. OF putting up Ripuns Tabule in p@ueboard cartons,
which they will nerto the trade umnt terms which will permit of package being sold
by the druggist rst oekeeper at n pce over than ever beforea adopted for proprietary
will not discontinue tho manufacture and sale in the orm vii (which the peopeh have
to know and vaue tho Ripans Tabues but will offer The cheaper ot-exper-
mentally fort benefit OF suchas nay desire then. 1t should be plainly understood
that the quality of TIL medicine isi identical in both sorts, the only Indifference being in the
form and comparaivec ot of packing or putting u p The fvecent packages aen OF yet
to be lad of III dealHs, although it Is probable that limo any druggist willie obtain a
supply when requested by customer 20 d. so; putin any case snge carton, obtaining
tabules will be nNp postage paid, to any address forfv cents in stamps forwarded
to the Rhmns Chemical Co, No. lospruce St, New York. Until the goods are thoroughly
introduced to etrade, agents. d pediers will De- supplied att price which will allow
then fair margin of profit viz: dozen cartons for o cents-by mall 5 cents IL
dounU 44 crtonSf rs 43a. 6grosC GEO cartons hrs 2o5a e5 ross $500 caronD
fol- s1Oo Cash with the order in very Ease, and freight or express charssa at the buyers