The herald., 1896-11-25
BERNHARDTS NEW YORK SHOP
Admiration for the Dear Americans
Made Her Undertake 1t.


No one has ever questioned Nine. Sa'
rah Bernhardt's versatility or even her
ability as business woman and man
ager of her own affairs. but the precise
measure of her sagacity has never been
suspected until she established mlllln-
cry establishment in New York. or
course, Nine Bernhardt loves America
and the dear Americans: :All artists dp.
But her latest move shows that she ap-
preciates the dear Americans as well.
So, having remained long enough in
New York to reach the perfectly safe
conclusion that, with the city overflow
ing with millinery shops, there would
still be room for an establishment that
produced the "Bernhardt bonnet" she
decided to send over two charming
young Parisiennes and fourteen trunks
full of chapeauX. and they Will all De
visible at No. l3 West Thirtieth street
The drawing features of the new es-
tablishment are these: 1t will bear
Nine. Bernhardts name. 1t will display
hats of Nine. Bernhardt's own choosing.
And it will be supervised and given the
proper air of distinction by Nine. Sarah !;
own niece. Nor is the latter item the
least important. Mile Saryta Bernhard
is already here. having arrived several
days ago. with her companion, Mile.
Yetta de la Piedra The young women
are stopping together at the Hotel MAY.
W ~ I
they respond very graciously to inquiries
in regard to their plans and purposes in
coming.
They have never known anything
about millinery before oh. dear. no.
They have never been in business. far
from it. But they were tired of life in
Paris, ennuyees with gayety and with
having nothing to do, and wthal not
averse to make little money, and so
they confided their discomfort to Nine.
Sarah. The resourceful Nine. Sarah
was ready with a suggestion. Why not
go to America? 1t was a simple matter
there would be magnificent opportuni-
to make money there. and, incidentally.
to travel and study the American GUS
toms. which Nine. Sarah does not espe-
cially affect, and learn the American
language, which Nine. Sarah emphati-
cally scorns. And if the young ladies
We're willing to be responsible for mil
| linery establishment, the practical
minded Bernhardt would supply the cap
ital. give all the necessary suggestions,
and send over weekly installments of as
tonishing French chapeauX and red d-h0t
Partisan styles.
Such in substance is the account
vouchsafed by the two young milliners.
I'VE couldn't do this at home you un-
derstand." adds pretty Mile. de la Pie
| dra impressively I'VE are too well
known. But everything is different in
| your America, and we do among stran-
! gers here what we could never do in
| Paris" This is explicit.
And she continues, eve are sure OF
| success. because we shall have every
| thing of the very best. Our head millinel
| is direct from the Maison Virot in Paris
and all our materials and modes will ba
| enterement Parisiennes. Every Weel
Nine. Bernhardt will select the mos
stylish hats in Paris and send them owe,
to US, and she will, perhaps, make a trir
to New York this winter also. not tc
play, but to see us She is really at III;
head Of it all. We shall have mode.
patronees par Nine. Sarah Bernhard
over our door Do you not think tha
| Will bring success?"
Success of the most brilliant sort doe,
not seem in the least doubtful when on,
is with these two charming young WON
en-. One can fancy that the air Will
which they will assure a gray-hairet
dowager that she looks "absolument ra
vissante" in hat designed for a 16-year
old girl will be irresistibly convincing
Mile. Bernhard is the quieter of the two
Candor compels me to admit that sh
does not in the least resemble her dis
tinguished aunt. She looks older be
cause she has not had so many years il
which to cultivate the appearance O
youth. Neither has she Nine. Sara
wonderful hair. nor Nine. Sara's mar
velously musical voice.
An American girl, who is an intimat
friend of Nine. Bernhard, says tha
when the latter was last seen in Amerc
she was much impressed by the mean
afforded women to make good, homes
living, an achievement which seems al
most impossible in France. And Nine
Sara has no scorn for women who max
their own living. Moi j'adore les gen
Qui travaillent," is her commendabl