The Anaconda standard. [volume] (Anaconda, Mont.) 1889-1970, 1896-02-01
The Remarkable Growth of the
Standards Subscription List.
A BUSY LOT OF SOLICITORS
Circulator Butler Makes a State
ment of Much interest and I'M
portance to the Many
Readers of This Paper.


materially increased. L. Z. Butler,
who has charge of the circulation de-
, partment, has been looking after the
canvass personally. Mr.. Butler return
ed to Anaconda this evening and ex-
pressed himself as well satisfied with
the results of the local canvass. The
solicitors will remain one day longer,
when they will go TO Anaconda, where
a canvass will begin on Monday.
Mr.. Butler, in speaking this after
noon of the work of his department,
said "Our record for January is one
of the best that has been made in any
month since the Standard has been
published. In no similar period in the
history of the paper has there been
such a material increase in our sub
scription list. During the past seven
weeks we have added 1,270 names to
our list. The work in Missoula COM
pletes a very satisfactory months
work.
There are several reasons for our
present success. In the first place, we
are now reaping the results of the
hard work that we have done in the
past years. The paper has been thor
oughly introduced and we find that,
wherever we go, the people take To-
cal pride in the paper The news field
is so well and thoroughly covered by
the Standard that 1t has come to be
recognized as the only paper that gives
all of the news I'M a reliable manner.
The paper is the same all the time.
When a man takes the Standard, he
knows that he will get the news and
all of the news. That is one reason
why the paper has so many friends in
the state.
THE enlargement of the Standard to
1 twelve pages daily and sixteen pages
on Sunday has also contributed largely
to our success. This enlargement has
made IL possible to cover thoroughly
a very large field. Montana has an es-
timated population of $4,000. This is
/ scattered over an immense territory,
| but the Standard is regarded with To-
| cal pride by all these people. The
| Standard is their paper and they have
come to realize the fact.
Then our carrier service has been
organized with care and with a view
| to prompt and reliable delivery. We
/ get the paper to our patrons at the
! earliest possible moment. We have
/ regular carrier service in eleven towns
! Anaconda, Butte, Great Falls, Mis-
soula, Philipsburg, Hamilton, Belt.
/ Deer Lodge, Bozeman, Whitehall and
| Dillon. Other places are covered by
the postoffice department in a manner
that is satisfactory to our patrons and
/ ourselves. This carrier system has
/ been expensive, but ii has more than
paid for itself in the increase of BUSH
ness which 1t has brought to us. The
| circulation department employs fifteen
men, exclusive of carriers. The pos
tai service that is under the supervi-
I sion of Chief Clerk w. w. Ernest OF
| Helena, has helped the Standard
wonderfully. During the past three
years, this service has shown a won
/ derful improvement and, with the ex-
ception of one or two stage lines, is in
/ as good shape as ii could possibly be.
Mr.. Ernest is now arranging the stage
! service so that in a short time Mon
tana's mall system will be in excellent
shape.
There is another feature of our
work that is very noticeable That is
our cash business is better this year
than IL has ever been before. The
Standard goes to a class of people who
pay for it and pay willingly. AS you
can readily see, this is very import
ant item for us. Our complimentary
| list is very small. Our complimentary
parison with our circulation, IL is
smaller than that of any other paper
| in this part of the country.
THE present canvass will be contin-
ued until the whole state has been COW
! cred. During the next so days, at the
rate Of increase of the past month, we
I will add more than 1000 names to our
subscription lists. The premium book
] which we are now Offering Sights and
we have ever offered. 1t is proving
very popular We gave our first order
for large stock, that we thought
would last the entire year. Four tons
of books by actual weight, representing
a goodly amount of dollars and cents.
were delivered in Butte on Dec. 26,
! after one of the quickest runs from
| Chicago that is on record. The first
! case of the books was opened on the
! night of arrival and on Jan. % our
stock was so low that a second order
was placed. Four tons of books deliver
ed in Montana in a month is not bad
showing. The w. r. Conkey company
the publisher of the book. is the firm
that published the Worlds Fair views
that we offered two years ago. 1 re-
ceived a letter from them the other
day. I'm which surprise was expressed
that we could dispose of such an inn
mense number of the books.
This valuable book is a gift to our
subscribers. No more is charged for the
paper than IL we gave no book. and
our regular rates are no higher than
these of other papers in the state that
print daily. There are numerous papers
in Montana that claim to be dailies. but
are not. a paper that issues but six
! times a week is not a daily paper
There are but three daily papers in the
state. The Standard issues every day
in the year When this fact is taken
into account. subscribers see that they
get more for their money in the stand
ard than in the papers whose rates are
| lower.
the Standard are furnished with Gre
dentials and that the publishers will
stand by any agreement or contract
made by an agent having these creden-
tials.
Il am well satisfied with the condi-
ton of our Western Montana field
! During the past two years our bust
ness in this department has constantly
| increased and have been much graft
fled by the expressions of appreciation
of the paper that have heard since We
| have been I'm Missoula. In all Our can