Mineral Point tribune. (Mineral Point, Wis.) 1869-1938, 1896-05-07
HOW TO BECOME GREAT.
SOME VARIED OPINIONS UPON A
SUBJECT OF REAL INTEREST.


but 1t Is Ingenious Advertising that
Tells in the Long Run Many In
stances that Prove This True.
Every man who is worthy Of that title
desires public recognition. Socially be
would be better known and respected. If
he assumes to ignore what is generally
known as Society" he surely turns TO
some other kindred ambition. Politics
may engross his attention, and, If he
would rise in that line he must, by per-
sonal address, by party services. or by
public speaking, win the confidence and
good will not only Of his own party, but OF
the wider public If as a student he
buries himself in library, and works
through lonely days and nights. still, it
is only in the hope of leaving some work
so writ, as future ages shall not willing
ly let die" Socially, politically, in art or
literature, yes, even in commerce, the de-
sire for wider publicity is inspiring and
ennobling,
Ambition is q strong virtue until it steps
beyond prudence or proper modesty. by
lhdl Slu ltii the anu Va
thoughtless mortals who try To rush in
where the better angels fear TO tread, de-
stroy all hopes Of public approval. Their
rudeness ruins them socially. Their Gag
erness for Office defeats their political as
pirations. Their ambition for rapid rec
ignition clouds their literary efforts. Their
Jenny dips" are blown out before they
have set the river afire. In business lit
tie fools ape the actions of successful men
until whole hordes are following Wan
amaker's advertising or initiating the Ris-
Ing Sun stove polish, or copying the plans
of really successful houses. The public
measures them quickly--they are asses
clothed in lions skins
The first rule of real success is TO be
original. Not strangely, queerly original
but that every act and utterance shall
spring from an honest interior. ii is not
possible to achieve greatness by imitation,
Real greatness often comes TO men u
humble birth and surroundings, whose
hearts are true and firm. while in times
which try the souls of men the feeble and
yacilating ones are swept aside as by &
pia=se. Arnold of Winkcried was q prl-
vate soldier, but his brave act in burying
dozen spears in his own breast To make
way for his fellow soldiers won him a de-
served immortality. Bunyan's simple but
heart-told story surpasses in wide pub
Lefty any literary effort of the greatest
of scholars The simplest articles have
built up the greatest trade successes. 1t
was a farmer who was kindly trying 10
amuse bis little children who invented the
now famous Pigs in Glover and il paid
him better than gold mine. But rs IN
instance of solid success, built up by
honest means, used to popularize Il simple
but original article. Sapolio gives us
capital illustration. 1t is Il solid cake OF
securing soap, but Il is the best of It's
klnd-its manufacturers have never alter
ed or neglected its quality. l. is an article
naturally of moderate CONSUMPTION. but II
is used everywhere, Not IN the United
STATES only. where. from California 10
Maine, il Is household word. bur III III
sia, China, and Japan, in Australia and
all the countries Of South America, il
marks The progress of civilization by its
mere presence. Its travelling statesmen
can claim in common with itself thal lhey
scour the world, The methods ustd IN
conducting its vast business rival IN care
ful consideration the conduct Of enter
prises apparently more important. bur the
secret OF It's success is that no honest
method Of obtaining and Of retaining pub
lie attention is neglected. Look at the
simple little cake of Sapoiio, lying half
try 10 realize that the SUI never sets On
its safes. Consider that it cost You but a
few cents, although its manufacturers
spend hundreds 81 thousands in advcrtis-
ing il TO the millions whom they wish 10
remind. II is like Il tar! tale. Aladdin
rubbed his lamp 70 no better purpose than
The public does Sapoliu, for, as a universal
servant, its services are without measure,
and its worth brings back golden returns
to ito owners
How has such wide popularity been OBJ.
tainedy BY original merit and patient
Probably the most interest
ing side of the story hes in the Well known
Which has been used. We can
reveal some Of its methods. Its adyer-
, lSlng department is presided over by a
man who talks proverbs at breakfast
dinner aud supper, and twists them 10 MT
Sapoio while the rest of the world sleeps 4
An artist is employed by the year. al |.
though countless sketches and ideas are
by outsiders. Poets-not mere
paid to tell its merits in /
original verses. and the most novel
schemes are made use of to attract atten- /
ton. Two hundred and fifty thousand
boxes of dominoes were sent out last year /
Japan furnished twenty thousand feath.
cred owls and fifty thousand puzzles be- I
sides thousands of hand-painted panels.
Domestic puzzles passed away long ago,
but not until millions of tham had been I
used Pamphlets are printed in vast mum
bers, and tba famous Sapolio alphabet las
nearly reached its tenth million. Five !
hundred dollars will rent large farm, but
il goes 4 pay for one half-page insertion I
in a daily paper. Yes one thousand dol /
lars has seen paid for a single column In
d weekly paper. but Of course the circula-
ton, like the consumption of Sapoio, was
Bold methods they may well I
81 called when over two thousand dollars
IL paid for the rental of one sign on the
most prominent building in America. As
ola methods We may mention the employ
nent o an advertising orator who made
stump speeches in all the principal cities,
ana the posting of signs reading Keep
of the Grass" on all the snow banks In
New York after its great blizzard But
ctr readers know only too well how thor
oughly il is advertised. Every city, town
aud railroad Is decorated with It's signs:
az magazines publish its pictures. the
street cars are enivened hy its proverbs.
the newspapers continually remind the
public of M merits. But even If il was
not so prominent in its own behalf the
dagens of imitators who try 70 impose
taeir wares on the public. as ''just rs
good as Sapolo,' would prove 70 the world
that il was the standard.
Who can read the bright verses which
tall tS how to make this world brighter