The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1896-06-28
DIR. SHORES,
Tie Peoples Doctor.

The physician who earnestly devotes his
life to his calling. and gives his knowi-
edge and experience to the people for
low fee is a pubic benefactor. This is
why the people come to DR.. Shores. With
thorough mastery of the effects OF our
peculiar climate on disease, DR.. Shores
has attained the highest eminence in the
successful reatment OF the sick in this
community. Dr. Shores name is known
in every household where fair dealing ana
honesty are held in esteem. The people
know and trust DR.. Shores, because he is
the peoples doctor. They know his skill
by the constantly lengthening chain of
testimony from the sick who have been
cured by him. They know the sick and
suffering receive skillful treatment at his
hands, and what is more to the point
they know he cures his patients. Call on
any of mis- patients, and they will tell you
DR.. Shores treatment cures.
One cause of DR.. G.. w. Shores remark
able success, and one which he by no
means 6epreciates. is advertising. Dr.
Shores advertises regularly, methodically,
persistently. He presents to the public
his specialties, his location and testimoni-
ais, voluntarily given, OF the favorable re-
suits of his work
Occasionally you will hear some poorly
educated. partially trained doctor without
ability enough to cure patients when he
gets them, without intelligence enough to
study speciality or industry, and perse-
verance enough to practice 1t when he
has studied it-occaslonally you will hear
such one, moved by the jealousy that
success always invokes in small minds,
inveigh against a physician for advertis-
ing, but that relic of ancient bigotry, pro-
fesSional objection to advertising, is prac-
tically extinct and the leading men in the
! medical profession today concede the
right of the specialists to advertise, as
being the simplest best ana almost the ne
| the public to the special lines to which he
devoteS himself.
Advertising. we say, is one Of the
| but all advertising is not successful. and
| in this case it is not so much advertising
| in itself. it is the kind Of advertising.
! In the first place, 1t is truthful adyertis-
| ing. IN the advertisements OF DR.. Shores.
pernanence and responsibility are. repre-
scented. He is not here today, and there
| tomorrow He is permanently located in
! Salt Lake City. His leases and contracts
| are for a term of years. His name and
| credentials are before the public, and he
| is responsible for the results of his prac-
! tice.
| He does not seek to delude the public by
| hiding behind fictitious words, or practic-
ing upon popular credulity;. He IS prac-
! show, skillfully and effectively
| The fact that he treats an immense
! number of patients, and conducts his
practice with business system. applying
the same methods to 1t that would be re-
| quired to make any business successful,
| enables him to treat each individual pa
! tlent at a rOminal Price, necessary feS u
lar local treatment without which no ca
tarrhal trouble can be cured). together
with the medicines actually cost the pa
tent less than they would be obliged to
pay for the medicines alone, II they
| bought them themselves
! Genuine skill. experience, methcoical ad-
vertising, truthful advertising, perma-
nence and responsibility and business
methods, making low charges possible, &C
count in great measure for the success OF
! DIR. G. w. Shores
And the benefits of that success are not
| entirely his own. 1t is true that he prac-
tices his specialties to make money, and
he does make money. but It is Just as
he Is doing good-a great good-ln the
community Specialists of skill in the
great cities have been accustomed to
charge fees beyond the reach of people
in moderate circumstances. DR.. Shores
| places within the reach of ali the results
/ Of modern skill and discovery. of a life
time Of individual experience and study,
| of faithful honest. conscientious practice
He. is not ashamed of the fact that he
! makes money. He is proud of the fact
| that he does good, that he serves the pub
lie In practical cad much-needed way.