The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1896-04-20
REsULT-oNE.

There was an account given in the
local columns of The Herald yesterday
about the efforts that have been made
| by the chamber of commerce to revive
interest in that institution; and the
meagre results from those efforts back
ed as they have been by the press of
| this city are not very encourag ing-
one man only-Captain Thomas F.
Mulloy-responding to the appeal of the
chamber.
Two weeks ago the new officers of
the chamber held a meeting, discussed
the situation fully, and decided to make
a personal canvass" President Auer-
peal to every business man in the city
and every heavily interested individual
in the state, placing the matter before
them in a business light-with the
result already stated, one man re-
spondsi
Tomorrow evening the chamber meets
again to discuss the matter and will
try again.
We do not know what significance
to attach to the expression personal
canvass" referred to above, and whe-
Their or not its terms were complied
with by writing the personal letters of
appeal to the business men by Presi-
dent Auerbach. If the personal can
vass meant just the writing of those
personal letters, then we would suggest
to the gentlemen comprising the Off
GERS of the chamber of commerce that
1t be changed to mean a personal So
licitation of each business man, either
by committee of the chamber, or
some suitable agent it shall appoint to
do the work. Newspaper appeals, and
! personal letters one would think ought
to be sufficient to lead business men
to undertake something that will fur
Their their own interests. But expert
ence proves that it is not sufficient;
and men have to be actually and per-
sistently urged to do that which is for
their own good. 1t may be that the
chamber of commerce has done this.
That an agent has been sent to each
business man in this city and urged
him to give his support to the cham
Der. If so then we are as one who has
run in vain: but if this has not been
done then we venture to suggest it as
method of securing support to the
chamber that is better than writing
personal letters, or any effort through
the press. Care should be taken in Sc
| lecting the agent-he needs both
| knowledge of the purposes of the insti-
tuition and the work it can do for Utah,
and weight of character, that the bust
ness men will. be inclined to listen to
Judge Coiburn? But then, this kind
of work may have been done.
We say once more to the people of
this city, you cannot afford to let this
institution die. 1t is more important
than politics just now. To sustain it,
and to sustain it in such a way that
it can answer the purpose Of its crea-
ton, is what judicious advertising is
to business. Every business man knows
how useless it is to try to do business
without properly advertising it. Peo-
pie must know what the business is,
where its agents and managers are to
be found, and what advantages it
offers. Some one, whom we don't know.
only we have half suspicion that it's
very common place, and may be a
chestnut-but some one has said that
trying to do business without advertis-
ing is like winking at your best girl in
the dark; you may know what you are
up to but she don't
And it would be just about as SEN
sible for Utah to try and get along with
the work of developing her resources
without her chamber of commerce to
make known to the people of other
states our advantages and to answer
their questions when once their inter
est is aroused.
We hope yet that the institution will
be saved to the city and to the state.
Both need it.