davidaulloa/AmericanStories huggingface dataset:
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1896-06-04
About Advertising Rates.

The Southern Publisher, of Charlotte,
makes the following pertinent remarks
on the subject Of adhering to advertis-
ing rates by country publishers:
What are fair advertising rates, and
how to maintain them, are questions
that interest every country publisher.
We venture the statement that there is
scarcely a publisher but who has, some
place in his office, rate card, be it a
good, bad Or Indifferent one. But how
many use it? How many appreciate
the fact that the rate card is to adyer-
Using what the merchants cost and
selling mark is to his goods? The mer-
chant uses his rate card and sticks to it;
why should not the publisher? What
are fair advertising rates must be set
tied by each publisher according to the
value Of his paper as an advertising
medium. In fixing these rates he must
be honest with himself as we'll as with
his patrons. But having once fixed on
a rate the way to maintain it is to stick
to it. If, in fixing on rate, the pub
Usher places his rate too high the fact
will soon demonstrate itself, and if too
low his paper will soon fill up with a
class of advertising not at all desirable.
To strictly adhere to a fair rate card
may possibly mean fewer advertising
columns to start with, but it means
more money at the end Of the month
or quarter, better satisfied subscribers,
and in the end more advertising, and
your paper held in higher esteem by
the advertiser.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1896-06-04
SHORT THLKS ON ADVERTISING.

copyright by Charles Austin Bates.l
1t is first rate rule never to do any
advertising from which it would be i'm
possible to trace any results.
There is great deal of talk about the
mystery of advertising and its uncer-
tainty, but there really isn't any more
mystery, or any more uncertainty about
it than there is about any other business
Undertaking.
A grocer may buy box of soap and
shove it under the counter, and leave it
there until it gets so hard as to be ut
terly valueless. This same man can buy
advertising space, and SO use it that he
will derive no benefit from it, but there is
no need of his wasting the soap or the
advertising.
Run your advertising with the same
| common sense that you do the rest of
| your business, and there will be no guess
work about it, 1t will pay every time
| and always, but do not buy space on bill
| boards; do not buy little tin signs to
! tack up on back fences: do not hire some
| perambulating painter to disfignre the
farmers fences with your name and ad-
| dress. There is not one time in ten
thousand that you can tell absolutely
whether this kind ADVERTISING pays or
| not. The chances are one hundred to
| one that it does not.
Put your hopes in the newspaper
Talk about some certain thing, and get
| ready for the customers. If it is good
thing at the right price, and you have
told about it plainly and forcibly, you
will sell it-sure.
II your business isn't large enough to
justify extensive advertising, better con
fine your work to the columns OF the
best paper in town. 1t is pretty sure
thing that the best people in town
those whose trade is most desirable-art
the ones who take the best paper. lts
circulation is made up OF the cream o
the community, and you had better ge
all the trade you can out OF that cir
culation before you turn to something
| else
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1896-06-04
NOTICE..
To Owners and Occupants OF
Premises.

Chapter XIV Section - OF the Code of
Henderson requires that every citizen
and firm in Henderson shall clean up and
disinfect their lots, Gel lars. drains, sta
bles and prvies and Section 81 requires
that every privey in town shall be cleaned
out and disinfected every week. and any
one failing to do 50 after being notified
shall be fined Fifty Dollars for each and
every day it remains uncleaned.
| hereby give due notice in the GOLD
LEAF, Hustler and by hand bills to every
one to comply with the above law at once,
if they have not already done so. An OFF,
Ger will, in the next few days, closely in
spect yorr premises, outbuildings, pig pen,
stable. we'll or pump and privy, and re-
port condition of same. Ii any fail 20
comply with the law they may expect 10
paw the fines tor such neglect. The gen.
eral health and we'll being of all the cit
| liens Of this town demand the rigid en-
| forcement of these laws.
One pound Sulphate of Iron (copperas)
| dissolved in one gallon of water makes a
cheap and efficient disinfectant and de0-
| doriZer for privies. Should the Health
| Officer fail to see anything that needs at
| tention he will esteem it a favor for any
one to notify him.
| W. }. JUDD. NJ. D.,
Health Officer Of Henderson.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1896-06-04
Notice of Sale.

IYNDER AND BY VIRTUE OF THE
" power of sale conferred upon the un-
dersigned, A. J. Harris. Trustee. and con-
tanned in a Deed Of Trust executed by
James e.. Che atham and Caroline Cheat
ham, on the 9TH day Of June, 1889, and re-
corded in Deed OF Trust Book No. !, Page
2J3 in the office of the Register OF Deeds
for Vance county, for the purpose OF secu-
ring the payment Of the indebtedness
therein mentioned, default having been
made in the payment Of the same, at the
request OF the holder Of the same. will
sell at the court house door in Henderson,
y. C., at public auction Ia the highest
bidder for cash, ON MONDAY, THE
ETH DAY OF JUNE. 1896, the property
conveyed by said Deed OF Trust. to-wit:
tract OF land adjoining the lands OF
John NJ Barnes estate, John Young's es
tate. L. Freeborn tract and others. con :
tanning S8H acres, II being the land
bought OF 3. y. Harris and wife March
| a, 1874 by deed on record in Granville
county Registers Office. The land lies on
| the public road from oxford to Hender-
| son, is we'll watered and is a desirable
farm. Full description can be had at my
| Office.
| This May -, 1896.
| ANDREW J. HARRIS. Trustee.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1896-06-04
Death of Mrs. Lucinda Jones.

Mrs. Lucinda J. Jones, an aged and
estimable lady. died at her home in
this place Thursday evening. She had
been sick long time and her death
was not surprise to her friends. Mrs.
Jones was the mother of Mrs. w. II.
Cheek. and Mcssrs. Thos. l.. and John
L. Jones. of Henderson. She was IS
years old and her life had been a bless
ing and a benediction to those about
her. y good and true woman in every
relation of life, sincere friend and a
consistent Christian, she was loved and
esteemed by all who knew her, by old
and young alike.
The funeral was held from the Epis-
copal church at 5 o'clock Friday after
noon, of which the deceased had for
many years been a devoted and cOnse
Grated communicate, the rector Rev.
Julian +. lngle conducting the ser
vice. lnterment at the cemetery.
Don't fail to see Thomason'S line OF
Gauzc Vests. Nice and cheap.
IIar,lcc will treat You kindly, and his
prices are SO fascinating, YOU will pur-
chase. tn, rcby saving money for the fam
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1896-06-04
r1rS. SaIIie GOOCh.

The last issue of Our Church Record,
III referring to the recent death Of Mrs.
Sallie Gooch, Of Henderson, says:
Mrs. GoOch was Il daughter OF Geo.
W. Harris, and her early life was spent
on Tabbs Creek, four miles from Oxford.
Her brothers We're Benz. f., Thos. d.,
Richard W. and Henry, and her sisters
Mrs. Cynthia Cheatharn, Mrs. Julia
Davis and Mrs. Melvina Harris, and al!
these have passed away with the eXcep-
ton OF II single brother-IIenry-wh
still survives. Her fathers family were
all noted for industry, integrity, sound
sense, piety, church loyalty and charity
to an uncommon degree.
ID. ". Hardec the Hustler is headquar-
tiers for everything kept in Il general mer-
chandisc store, and he will make it to
YOUR interest to call.
ThOmaSOn can show IL beautiful line OF
Organdies and Summer Serges.
For Sale.
\ secondhand. Domestic sewing ma
chine. in good condition., with all at
tachments, is offered for sale at Il bargain
For further particulars apply at this OF
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1896-06-04
.-rc OF ADVERTISING.

...,, advertisements toh be published
IRA. ~, and under. must be pa!d lot IN
...' All advertising for "A shorter liIhe
aI months is considered transient
'."a ..'' ,rrounts rendered quarterly
l.- Establishments published for d
....... r.,,."d of time. o.,,,oor o,oo,o
Don, i,,-rr i-emcntS. to appear among
-. liter viii bc charged 10 cents per
f'''''. ..r-r insertion, and cents per line
....' , assertion thereafter
.'. Establishments, such as adinlhls-
i-'- ...,.,I ..yrcutors' notices, colnmlSsloh-
f tru-tct-' sales, summons 10 non
..r,- &c, Viii be charged LOT AT rates
,...I a,- law. except when they e&c ,,, "a a
80 -i.. rlgnt to fix our own prIce' Al
49,. f,usiuc~~ must be PAID Foh ~ AZ AZ
-. ,-,.E. The compensation Is small anu
49,. ...gtnn! afford to take risks or wall the
~. ..,Ir. of persons to pay
'~.''.r,I notices. resolutions of respect,
...' ...ii IL. charged for at the rate OF one
o.. cord and the cash must accom- pahy
I.rI-..riDt In cases where lIlends ana
...,..,4s ,f the paper are concerned no cLalge
e. . il %. made, for thc first ten nncS-:tnout 30
ar articles not exceeding that IN
..r~'n-
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1896-06-04
St. Johns Day at the Oxford Orphan
age,

As usual St. Johns Daytime 9th
will be celebrated in appropriate
style at the Oxford Orphanage this
year. We thank Mr.. y. NJ. Lawrence,
the superintendent, for an invitation
to be present. The Grand Lodge OF
Masons meet there at that time. The
superintendent assures us that the good
people of Granville county are making
preparations to give all a hearty well
come and a good dinner. That has
been their record heretofore as the
writer can cheerfully testify to. 1t
need not be said that this Asylum Is
doing a great work for the State and is
worthy of the best thought OF every
North Carolinian.
Henderson will be well represented
and as is customary with them the
Masonic Lodge here will make good
contribution. Others are invited &c
cooperate to the extent Of their pleas
urc in so worthy cause.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1896-06-04

Key. j. W. Willard left for Balti-
more Wednesday to enter upon his du-
ties as pastor of Eutaw Place Baptist
church, to which he has recently been
called. The people of Henderson
without regard to denominational bias
regret exceedingly Mr.. Millard's de-
parture. He has a host Of friends and
admirers here as elsewhere who SIN
cerely wish him every success and
blessing in his new home and work.
At Burwell Hall Tuesday night Rev.
}. w. Willard delivered lecture g.
Dream Of Fair Women,'' for the bene
lit OF the State Baptist Female Uni
Verslty fund. 1t was not our privilege
to hear him but the lecture we are told
was IN every way worthy of the tai
ented and eloquent speaker and his
subject. And that is saying enough for
those who have heard Mr.. Willard
know his literary attainments and
rare gifts Of oratory
Rev. John I. Edmundson, who con-
Quoted the series of revival meetings
III Henderson, not long ago, has received
and accepted a call to the pastorate of
the Baptist church in Littleton. During
recent months Mr.. Edmundson has
won quite a reputation as a successful
evangelist. lie is a native of this State
(GoldsbOrO) but for some time has made
his home in Baltimore Mr.. Edmund
sons friends will be pleased at his re-
turn to North Carolina.
Former Young COuntyman to Wed.
The following card explains itself:
The Reverned and Mrs. Charles
flchard Baker request the honour of
your presence at the marriage of their
daughter, Sarah Conselyea, to the
Reverned st. Clair Hester; on We'd
nesday evening, June the seventeenth,
at eight O'Clock, in the Church of the
Messiah, Brooklyn Mr.. Hester is
well known here. He is a native of
klttrell. His many friends extend
congratulations in advance Of the hap
pyevcnt above announced.
Don t fail to see the beautiful line O
spring and summer goods at
III. THOMASON'S.
Try our Summer COrsets
DAVIS 4 ROSE.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1896-06-04
NO FUSION IN VANCE COUNTY.
Gill and Amos Fail to Agree With the
Republicans.
Correspondence News and Observer. !

Correspondence News and Observer
Henderson, n. c., June 1.-(Spec-
ial.)-The tail end of the Populist party
of Vance county, principally composed
of the Gill and Amos faction, assem-
bled in the court house on Saturday at
l O'Clock to arrange with the Republi-
cans at this place for the fusion ticket.
The Republican committee, after due
elaboration, made the following prop
osltion to the committee of the Popu-
lists: That they would fuse by giving
to the Populist party the clerk of court,
sheriff, treasurer, one commissioner,
coroner, county surveyor and all the
constables if necessary, leaving for the
Republican party only the members of
the legislature, two commissioners and
the register Of deeds. The Populists
refused this proposition, saying they
demanded one member of the legisla-
ture and two commissioners, the clerk,
sheriff and treasurer-and everything
else if they could get it. The Repub-
licans positively refused to 60 further
IN their proposition, so fusion is virtu-
any az OH Cuu.
am Republican aud dom object
to fusion on fair terms, and though
did not have anything to do with the
propositions and arrangements, when
l consider that the Republicans OF
Vance county poll LOO votes and
the Gill and Amos faction could prob
ably poll 100, it seems that the Repub-
licans offered too much, though, as /
understand it, the Populists, as usual,
are always anxious to fuse until you
come to divide the offices, and then
they stick very close to their principles,
and that is they want all the offices or
none. heard one of the leading Pop
ulists say he would not vote for the
negro anyway, so l am satisfied the
Populists are wanted to get all the
spoils, and the Republicans to do all
the voting. have no idea that there
will be any fusion, neither do 1 believe
that the Gill and Amos faction could
possibly deliver more than one hundred
votes if they were to fuse in the county
SO you see they are following Butler in
his principles.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1896-06-04
Shoes and SlipDe RS.

An immense lot OF shoes aud
slippers for ladies, at 10 cents, Al
500 and 1925. Shoes that are$V
worth from 80 to rs cents more,
and cannot be bought anywhere
else for less. We bought all Car ~
roll, Adams 4 Co. had and We
will not have any of them very long. They
will go rapidly at these prices.
\. O. PURCELL, (Racket Store.)
We have moved to the store formerly
occupied by ". W. Rowland, and are
prepared to furnish my old customers,
as we'll as new ones, with the best OF any
thing in our line. W. f. MOSS & Co.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1896-06-04
The Review of Reviews for June.

The political situation in the United
States on the eve of the Presidential
nominating conventions is admirab y
covered by the June Reriew Of Rerews IN
it's departments of "The Progress OF the
World,' Current History in Caricac
ture," and "Record of Current Events:
Prospective conventiOn-gOers will be
greatly interested in DR.. Shaw's sketch
of 'St. Louis: This Years Convention
City" Appropos OF this seasons rush
of gold-seekers to Alaska the Rertew pre-
sents an authoritative description OF the
Alaskan gold-fields prepared by mem
Der of the staff OF the L. $. Geological
Survey. There is an interesting Illus
trated account OF the services OF that IN
trepid pioneer, DR.. Sheldon Jackson, by
whose efforts reindeer have been intro
duced into Alaska, and who has done so
much to establish civilization in Sew
ards great purchase. The coronation
of the Russian Car is a fitting occasion
for the publication Of a character study
of that modest young ruler. The mag
! azine gives in this number the most
| complete statement ever published OF
the methods and results of the Govern
ment investigation into foods, comment
! ing at length on the work of Professor
Atwater, of Wesleyan University. Time
| illness and practical interest are the
characteristic qualities OF the June num-
| Der.
I>Ia,. fon Tho family Hav for tht
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1896-06-04
The Work of Agricultural Experiment
Stations.

The stations prosecute obtrnse re-
searches in the chemical, biological,
and botanical laboratory, and carry
out more practical experiments in the
greenhouse, the garden, the orchard,
the farm, the stable, and the dairy.
They study the laws that underlie the
culture of the soil, the use of fertilizers,
the growth Of plants, and the nutrition
of domestic animals and man. They
also study the diseases of plants and
animals. They endeavor to learn how
the information they obtain may be
best applied in practce.-From THE
Peoples Food-A Great National In
qniry," in June Rerie'c Of Reriews.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1896-06-04
DecOratiOn-Day Number of The New
York Ledger.

The Decoration-Day Number of the
New York Ledger, with it's four cover
pages and its newly increased number of
inside pages, is a marvel of cheapness
even i'll this age of ow-priced literature.
There is no extra charge for the Special
Numbers which are issued on every Hol-
iday, and which contain a rich table of
contents inclOsed with a cover of sur
passing beauty.
The price OF the Holiday Numbers of
the Led1er is the same as the regular
weekly issues-only five cents. By COM
pairing the artistic establishment and
the amount of reading matter in the
LedgeT with the contents ofany other five
Cent journal, the new readers of the Ledger
will readily see that they are receiving
more for the money than they can obtain
elsewhere. Our old readers know what
they have been receiving, and, Judging
from the letters we are in receipt OF from
them, their only thought is, what amaz-
ingly brilliant feature will the Ledger add
to it's columns next?
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1896-06-04
GIFT TO THE UNIVERSITY.
Commons Hall to Be Started In Sep
TENDER and Good Board Furnished
at So per Month-Student Walters.

President Wins ton sends us the fol-
lowing which will no doubt be of inter-
est to many young men among our
readers:
Mrs. Frederick Baker, of New York,
has given the University $4,000 to
equip Commons Hall and provide
board at cost for students. The Hall
will be opened next September with
accommodation for 200, and the charge
will be So per month, which it is hoped
to reduce to Sc after awhile. There
will be twenty walters, who will get
board for their services.
The Mason farm q 900 acres) located
one and one half miles from the Uni
versity and recently bequeathed to it
by Rev. and Mrs. J. z. Mason, will be
used as poultry, dairy, stock and
truck farm to supply the tables in
Commons Hall.
This is a great thing for the Univer-
sity and great thing for the hundreds
of needy boys in North Carolina who
are eager to 60 to college, but lack
money.
Always in season. Hopkins Steamed
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1896-06-04
How to Stop a Boy From Smoking

Some one who writes as if he speaks
from experience gives the following
method of breaking a boy off from the
smoking habit Try bribery, per-
suasion OF shutting off his allowance.
If he remains obdurate use raw hide on
raw hide-welt him until he is ready
to hold up his hands and promise to
smoke no more of the little death
dealers. If that does not stop him
drown him, as drowned boy is better
than one who smokes cioarettes.'
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1896-06-04
s>~0> .
Personal.

FREE-64 page medical reference book
to any person afflicted with any special
chronic or delicate disease peculiar to their
SEX Address the leading physicians and
surgeons of the United States, DR.. Hatha-
way x Co, 22la South Broad Street. At
lanta. GA. 1ne4
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1896-06-04
Bargains.

Parties desiring to purchase real es-
tate would do we'll to call on me. Some
desirable Henderson dwellings, at special
figures. j. Il; ~ NJ,
Insurance and Real Estate,
Henderson, y. {.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1896-06-04
Bucklen'S Arnica SalVe.

The best salve in the world for cuts,
Bruises, Sores, Ulcers, Salt Rheum, Fever
Sores, letter, Chapped Hands, Chilblains,
Corns and all Skin Eruptions, and posi-
lively cures Piles, or no pay required. 1t
is guaranteed to give perfect satisfaction or
money refunded. Price % cents per box.
For sale by Melville Dorsey druggist.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1896-06-04
NOTICE.

1wAHr every man and woman in the United
States interested in the Opium and Whlsky
habits to have one of my books on these dis
eases. Address b. N. Woolley. Atlanta, Ca
BOX ss2 and one will be sent You free.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1896-06-04

When Baby was sick, we gave her Castoria.
When she was Child, she cried for Castoria-
When she became Miss sh. chung to Castoria.
When she had Children, ST. gave them Castoria
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1896-06-04
The Wife.


entirely vegetable, and new compound.
The Wife.
Only let woman be sure she is pre-
cious to her husband-not useful, not
valuable, not conveniently simple, but
lovely and beloved; let her be the re =
cipient of his polite and hearty atten-
tions, let her feel that her cares and
love are noticed, appreciated, and re-
turned; let her opinion be asked, her
approval uyht, and her judgment re-
spected in matters Of which she is cog
infant; in short, let her only be loved :,
honored and cherished, in fultillment
of the marriage VOW, and she will be to
her hus band. TO her children and to
society, a well-spring of happiness.
She will bear pain, and toll and anx-
iety, for her husbands love to her is a
tower and fortress. Shielded and shell
tered therein, and advertislty will have
lost it's sting. She may suffer, butsym-
pathy will dull the edge of sorrow. A
house with love in it-and, by love, l
| mean love expressed in words and
deeds, for I have not one spark of faith
| in love that never crops QUIT is to a
! house as a person is to a machine, one
is life, the other mechanism-the un.
loved woman may have bread just as
light, house just as tidy as the other.
but the former has a spring Of beauty
| about her, joyousness, a penetrating
| and pervading brightness to which the
latter is an entire stranger. The deep
happiness Of her heart shines out in hel
| face. She CLEANS ever. It is airy,
| graceful, warm and welcome with hel
! presence; she is full of device and plots
and sweet surprises for her HUSBAND
and family. She has never done will
the romance and poetry of life. She
herself is lyric poem, setting herself
to all pure and gracious melodies
Humble household ways and duties
have for her a golden significance
The prize makes her calling high, an(
| the end sanctifies the means.
"Love is heaven, and heaven is love
Woman edition of Charlotte Obser
| GER,