The Columbian. [volume] (Bloomsburg, Pa.) 1866-1910, 1896-01-16

A,OTQ HE discipline Of
s.i,sk;S cilA q trade d e IN n d :
ls.st fEsSY that there be lead
E2aG Nm \ ers and heads
E=:S2sTM NJ What would jan
<,:SsE uary to-day be i!
p" NN~,y it wasn't for mer.
chants who, know.
Ing the natural stiffness Of the
month, did not make an extensive
business by sacrificing profits.
The people demand such sacri-
fees and as progressive merchants.
we are first in the field to supply
their wants. We started the year
with great Annual Trade Sale
which stands unrivaled and un-
matched in its money saving in.
ducements. So great has been
the demand for our goods at such
ridiculously low prices that it has
been found necessary to increase
our mail order force. Orders are
daily pouring in and are just as
rapidly being filled. There is no
household but needs thesa winter
nccessaries. Then why not take
advantages Of this golden oppor-
tunity to get just what you nceG
when in many cases you pay but
half value for them, and in mlny
cases but one-third. We arc no,
afraid of the results Of such close
trading; it brings grist to our
mill; if not to-day, some time
when in the regular course ol
trade our reductions are not SO
exacting. In any case we must
sell, and these great pricc-cutting
sales to reduce stock are as natu-
raj with us as placing our orders
for our spring lines Of merchaa-
disc. Place your orders now
We quoted number Of examples
OF sacrifice January trading last
week, Others are mentioned to-
day, but not one in thousand OF
the many bargains can be touched
upon in this column.
Double width all wool dress
materials in fancy tweed effects
and all the newest colors are re-
duced for this sale from 4o cents
to the yard 25 cents.
54-inch storm serges, fine home~
spun cheviots grey effects and
mohair novelties are reduced from
50 and Is cents the yard to SOC.
Ladies black hosiery price cat
in half, were 10 cents now : cents.
Ladies' plain black hose worth
I2H cents are now 9 cents.
Misses fine black ribbed hos,
that were 9 cents are now 5 cents.
Mems heavy mixed cotton socks
worth IL cents are now s cents.
Our No. 400 corscts, finely
made with lace cdging, s hook
clasp, worth SO cents are now 2oc.
Royal Worcester corsets, we'll
made and very durable, worth 75
cents are now 50 cents.
All our dollar corsets are re-
duced to IS cents.
You can buy good Quality
kitchen wall paper at the double
roll 5 cents.
IS cent parlor wall papers are
reduce | to 10 cents.
Yard wide unbleached muslin
during the sale will be s1a c-nts.
40 inch unbleached mus in
worth 8 cents will be 6 cents.
Good Canton flannel during the
sale will be 3H cents.
American and Mcrrimac shirt
ings will be sold at AZ cents.
50 inch Turkey Red Dam,s'i
table men worth is cents Will be
IL cents.
5o-inch Turkey Red Damlsk
table linen worth 20 cents will be
IS cents.
Window shades with spring
rollers and fixtures camplete will
be IS cents,
Nottingham lace curtains WI
be per pair 45 cents.
1914 blankets in tan and gray
regular price Is cents reduced to
IS cents,
ia grey blankets extra size
and weight, fancy borders, w4re
pI.75 now $I.Io.
Ladies warm line beaver shoes
regular price $i.33 now soll at
50 cents.
We are selling fine muslin un