Smyrna times., 1896-06-03
WANAMAKER CLOTHING

w AIN AMAAhh UhUIdlNG
We change our tactics in ad-
vertising-that's all. No other
change; ; there has been none
since we started the store at
Chestnutand Ninth, across the
way from the Postofhce.
For several years Oak Hall
and Wanamaker & Brown have
been mine. The store at Mar
ket and Twelfth has always
been mine. The Postofhce
store, the new one, is mine.
| make this personal expla-
nation because Oak Hall and
Wanamaker & Brown be-
longed to my brother John for
more than twenty years. Itwas
here on the corner of Market
and Sixth that he started, just
as the war was beginning, a
little store with S., 900, ofwhich
$500 went for fixtures. | need
not repeat the story; it has
been told to every young man
beginning a business life for a
generation, and printed a
thousand times.
| gradually intOposses-
sion, as you can now see, by
my starting the store at Market
and Twelfth under my own
name. | am William II. Wan
amakcr.
Perhaps you don't care
whether Ohm or William makes
your clothes but no man can
be Wanamaker & Brown, own
Oal; Hall and its two outlying
branches, and clothe a coed
share OF his city, and be con-
tent TO pass for anybody else,
not even his brother, not even
the founder Of this great bust
ness, not even the man who led
the way to the commercial
greatness of his city, not even
the merchant who set the ex-
ample of liberal dealing before
the world.
| am William H.-nobOdy
else-and nobody shares with
me either the glory or faults of
Oak Hall and Wanamaker &
Brown, as they are today and
have been for several years.
| have another reason. Oak
Hall is the grandfather. Mar
ket-and-Twelfth and the Post
office store are father and son.
The old man makes all the
st lff but he varies it here and
there to suit his boys. The
folks that buy at Chestnut and
Ninth are not the same as Oak
Hall folks; and Market-and-
Twelfth folks differ a little from
both. My brother Samuel al
the Postoffce store, and my sor
William at Twelfth and Market
know what particular wrinkles
their customers like and
make at Oak Hall to theil
specifications.
am the old man, if yol
please; | am both boys, too
am everybody. If you've go,
any grumbling to do, | am the
one to grumble at. When yol
feel like telling how glad yor
are to wear the same name ir
your clothes that your father
wore in his when the drum.
were calling to arms (may we
never hear EN- again } l an
the man to receive your con
gratulations.
There
I've been feeling for year.
like a man with an alias. All
have had to stand for my per
sonal credit, in public, has beer
the sign at Marketand Twelfth
Now I've done with persona
explanation, and can sign the
old firm name with unmixeC
satisfaction-you know wha
it means.
| am as proud of Oak Hal
and Wanamaker & Brown asi
| had made 'em. | have made
'em. Why, they are no more
like what they were in the six
ties than pie is like pepper.
One thing more. A year age
| saved $4,000 a year by put
ting two stores into one adver
tisement. | am going to save
another $4,000 a year BY
Jumping all three in one ad
vertisement.
This is enough for today
more days coming.
WANAMAKER & Brown
Oak Hall, Market and Sixth.
Chestnut and Ninth,
across from the PostofIice.
WILLIAM II. WANAMAKER
Market and Twelfth.