Western liberal. (Lordsburg, N.M.) 1887-1919, 1896-06-19

| -
Retail for Five Cents a Package-The
First Experimental Step in a Direction
That May Lead to a Revolution in
the Trade.
A New York company OF manufac-
turing chemists, the Ripans Chemical
company, placed upon the market
about ave years ago a medicinal tab
let or "tabule" composed of compressed
powdered preparations Of certain me-
dicinal drugs which had been ascer-
tanned to be of more general use
among medical men than any other,
for the cure or alleviation of such ills
common to man as have their origin
in an impaired digestion or weakened
capacity for asslmilating food, absorb
ing nourishmeht aud eliminating
waste. The catalogue of ills included
under this head is said to include
pretty nearly every disease for which
the physician is called on to prescribe.
In preparing their standard remedy
for the acceptance of the American
people the company laid down the
principle that everything entering in
to the packet should be of the highest
grade, and so prepared and protected
as to retain its qualities intact and un-
impaired through any extended lapse
of time in any climate. Only the
choicest drugs should be used, their
preparation should be in accordance
with the latest perfected methods of
modern science, the tabules packed
in glass, protected by absorbent cot
ton and securely corked. Even the
corks used have been of a grade so
high in its requirements that 20 man
ufacturer OF these everyday shoppers
could supply more than small pro.
portion from his output that would
meet the exacting specifications. The
glass vials were In turn packed in
boxes of a quality not surpassed in
beauty and perfection Of workman
ship by those use used by the most
fastidious dealers in jewels and orna-
mentS of gold. Having set their high
standard, and never consenting to
vary from 1t, the proprietors resorted
to the accepted modern methods of
making their commodity known, and
seven hundred thousand dollars in
vested within five years in newspaper
advertising has informed every Amer
lean citizen concerning the superior
and surprising qualities of Ripans
tabules.
Being thoughtful and painstaking
observers of the changed conditions
that sweep over the commercial
world, and careful to note every cir
cumstance having bearing upon the
successful prosecution Of their trade,
the managers of the company have
noted that there is present insistent
demand for lower price for every ar
ticle that reaches or approaches an
universal use, and that the people, "a
though requiring the best of every
thing, resent being called on to pay
heavy percentages for superhuous
wrapping and packing or unnecessary
protection for deterioration tnat
might result in years, but is needless
in the case of purchase intended TO
be consumed in week. 1t has also
been discovered, and proved by the
test of time and actual experience,
that these tabules do not have the
tendency to loss of qualities or dinin-
ution of excellence from exposure that
might at first have been expected, in
asmuch as, under favorable conditions,
those that have lain loose in drawer
a travelling bag or pocket for several
weeks or months are found TO be prac-
tically as fresh and as efiicacious as
ever.
Acting upon these suggestions, and
noting partlculy the unimpared pros
perity of great newspapers now sold
for cent instead OF the old rate OF
five times that amount, and the gen
eral tendency in all directions toward
low rates and increased sales, the com
pany have entered upon the expert
ment Of putting up Ripans tabules In
pasteboard cartons, which they will
offer to the trade on terms which will
permit of a package being sold by the
druggist or storekeeper at a price low
er than ever before adopted for pro-
prietory medicine-FIyE cENTs-ten
tabules, or doses, for one-half Il cent
each.
The company will not discontinue
the manufacture and sale in the form
with which the people have learned te
know and value the Ripans tabules
but will offer the cheaper sort-exper
mentally-for the benefit of such al
may desire them. 1t should be plain
ly understood that the quality of the
Afflicted with Headache.
''I was troubled with headache anC
was in such condition that / did no
tn d. Einallv hanaf