Wheeling register. [volume] (Wheeling, W. Va.) 1878-1935, 1896-08-22
WONDERS OF ADVERTISING.
Success of Prof. Munyon's Tremendous
scheme OF Publicity.

scheme OF Publicity.
Prof 7. NJ. Munyon, of Munyon's
HOMEOPATHIC Home Remedy Company,
netteR s267 900 from his business last
wear. He attributes this quick, VIDE
spread success to his advertising.
Prof. Munyon has induced some OF the
very foremost newspapers OF the United
States to distribute his remedies from
thei. Offices under their sanction.
found him in his private Office, 1905 Arch
street, Philadelphia, the living picture
OF EDWIN Booth in every respect.
asked him what he considered the fun
damental reason for his grea success
as an advertiser
Honesty. We have built our success
purely on that basis. Telling the truth
and telling it continually. Telling IL
in the best newspapers and telling it in
generous space. Druggists, jobbers as
well as retailers, as you can see by the
various letters which we have framed
and hung on the wall ell us they have
never handled remedies that sold SO
rapidly, and they attribute this i'm
mense sale largely to syslo matte adver-
Using"
Almost wholly reading notices.
yes, we have never spent dollar out
side of the newspapers, and have chung
very closely TO the reading matter
DO you propose to diminish or in
crease your newspaper advertising"
q propose to increase it."
"You do not think, then, that there
is anything that could take the place OF
newspaper advertising?
No"
IN using newspapers, is It your Gus
tom to do a great deal with the best, or
TO scatter your appropriation among
them?"
Il believe in using only the best"
In picking out newspapers, do you
choose those with large Calculations
first?"
Most invariably"
"Where DO you count quality?'
"The high-grade, exclusive class OF
papers have never proven valuable 10
medicine advertisers
How about position? Do you place
much stress on that?'
I'VE advertise very little in papers
tina, do not guarantee positions"
when you see the actual average cir
cula,ion Of paper given in the direc-
tory, do you believe it to be Jrue?"
1T depends on the paper"
"Haye you ever refused TO advertise
in a newspaper or discontinued adver-
Using in a newspaper because it refused
to give its average actual circulati0n?"
yes"
VERY frequently?' ."i
"Yes."
How much, in round numbers, would
you say newspapers have lost Of your
advertising by refusing to give actual
figures?'
Five per cent"
"Your daily expenditures average how
much?'
about S33, 600 a month"
"Then you withhold $4,000 Of adver-
Using from newspapers because they
DO no, give their actual circulation"
Yes
"Do you have a rule that you will not
advertise in papers that do not give their
actual circulaHon?'
nat is an luNAIIdDlt RUE t4iAL 1
have given TO my contracting clerk"
"When a publisher comes to You, or
you go TO him, in what form do You de-
mand his circulation tatement-actual
copies printed, or actual number Of
copies circulated"
I'VE are governed more by the actual
number Of papers sold
DO you find publishers willing to
let you see their books?"
THE leading papers are not only will
ing but anxious to have their books eX-
amined"
rs it necessary for the success Of a
business that an advertiser should have
confidence in a newspaper"
81 regard newspapers as fortune build
ers Tor others. No man with a meri,or-
ious article who uses a properly written
advertisement can fail 10 succeed"
-O--