Pleasantville weekly press. (Pleasantville, N.J.) 1890-1911, 1896-09-16
SINGLE COPIES. 3 CENTS.

oIIv066 OOGI6Sg = O61N 50
farms almost Immediately adjoining:
the County farm that pay a handsome
per centage OF profit over all running
expenses, and not one OF them, guess, !;
is stood up" for nearly eighty cents. (.
on the dollar on the wrong side Of the
ledger. Surely there must be bad manage
ment somewhere, and 1 have an idea !:
that the average taxpayer could stand :
1T to be told where it is. ~: *: ::::::.. :
The light for Sheriff still WAKES "fwarm
with an increasing temperature and.
multiplicity OF candidates. Somebody:
is going to get it where the chlckengot
the axe in the final roundup, but Just
who that unhappy individual will be :
is impossible to determine just at pres
ent. When the last ballot is taken in /:
the County convention there will be
more broken promises than old maid g
marriage engagements, and several
of the gentlemen who now believe that
Fate DEGREES they shall be Sheriff will
feel like Jerusalem Jew who goes out
into the Wailing Place OF that historic
city owlsandbang ngsMshead against
the wall because things didn It 60 right
with his cOuntrymen sometime consid-
erably previous. II a man should write
the names OF all the candidates, put
them in a hat, and let q blindfolded baby
draw out one OF the number, he would
be as likely to get the right one as he
would to sit down now and make elab-
crate calculations from the political
data at hand. Barrett, from all that
can see and hear, has had the advantage :
so far over any other one candidate,
and if he con It finally carry oil the prize
It will be because OF mismanagements
on the part Of himself OF his friends. ]:
notice with plea sure that the adver-
tising patronage OF the press" is grad
dally increasing, and I see in the last.
issue the announcement OF that prince;
ofadvertisers, OF John Wanamaker. Wanna
maker spends hall q million dollars or
more every year in printer g ink and
he finds that it pays. Otherwise he would
not do it, not on your life, for there is:
no man in the business who can zee q
hundred cents further than he can. L;
notice also that several OF the merchants.
of this city advertise quite heavily in
the Press as a means of reaching the:
oif-shore trade, and they, too, imagine,
would not do so unless it paid. There
is an immense amount of trade between:
Somers' Point and Leeds Point that:
comes to Atlantic City, and have been:
surprised that none of your off-shore
merchants make ~ effort to hold it;
on their side of the Meadows by syste-:
matte and persistant advertising. They:
have no high rents to pay; they are:
exempt from many expenses that the
City merchant is certain to have; they
can buy their goods as cheaply as the
city dealer, and, in fact, all the natural
advantages seem to be on their side.
Why, then, repeat, no one has made:
any reasonable effort to capture the
trade that slips away from them right
at their doors seems to me most unac-
countable. If l owned big country
store, anywhere, well stocked with goods,
would take big slice of the advertis-
ing columns of the nearest local newspa-:
per to make announcement OF that TACT.
1t does not cost much in these days of
cheap advertising, and / never knew
an instance in which it did not pay WE'LL:
1 have digressed from Wanamaker,
OF whom I started to write, but 1 was
about to remark that what he don't
know about newspaper advertising !:
isn't worth knowing, and when you
see his advertisement in newspap per,
you may rest assured that he knows
mis- business and also the value OF the
PAPER in which he advertises His adver-
tising manager is one of the brightest
ewspaper men in the country and is
paid a salary OF ten thousand dollars
year. All the Wanamaker lads" are
prepared and placed under his direction,
and no higher compliment can be paid
him than The fact that other big adver-
tising firms initiate their style and make
up as closely as possible. ~
l have almost made up my mind to
write a little chapter next week upon
the political situation, hereabout, and
give some facts which, fear, would
not please some OF the "bosses." II
am not laid up with rheumatic gout
ACKNOWLEDGEMENTS
which all newspaper men are subject
to Il may give the matter serious con-
sideration. ARGUS. s''