The San Francisco call., 1896-01-01
GENERAL ADVERTISING AGENTS
LYMAN ID. MORSE.

LYMAN ID. MORSE.
Mr.. Morse is native of Maine and was born
at Paris, in that State. After his graduation
from the Oxford Normal Institute he became
connected with the firm of Joseph Burnett d.
Co., the well-known manufacturers of flavor
ing extracts, of Boston, Mass He remained
with them some fourteen wears, and during
the major portion Oh the time was constantly :
on the road.
In 1872 Mr. Morse married and shortly after
went to London, Eng, where he resided for
nearly three years. His business there was in
advertising and introducing American pro-
auctions in Europe, and 1t seems almost need
less to state that he made a great success OF it.
On his return 10 this country he connected
himself with J. II. Bates, and subsequently be-
came his manager and partner. Some OF the
largest firms at home and abroad who expend
millions OF money TO make The names OF their
goods household WORD placed their confden-
tial Interests in his watchful care and Mr..
Morse directed the flow OF this enormous
stream OF money, seeing TO il that none 10
waste, but that every penny was spent in n
painstaking, judicious and profitable manner.
A few years ago the retirement of Mr..
Bates, he became sole owner OF the agency and
now wieids an enormous power in the adver-
tisiug world.
Among his assistants Mr.. Morse numbers
Messrs. J. 6. and 7. NJ. Dewey, as well as several
others, who are bound TO make their mark in
the future.
GEORGE p. ROWELL.
Mr.. Rowell was born at Concord, VT, July T.
1888, but resided at Lancaster. n. H., until
1858. He graduated from the Lancaster Acad-
emy with the highest honorS o. his class. He
first commenced business in u Boston retail
store, but finally found calling TO his liking
i'll the business department OF the Boston Post.
Early in 1865 he established the firm of
George p. RoWell & Co. al % Congress street,
and although without any considerable capital
he did an extremely good business II is said
that one OF the firms first customers
II concern that wanted TO advertise in the
newspapers OF Nova Scotia. As there was no
list OF any snch publications at that time the
young firm was in somewhat of Il ouandary
arnfr
IL Immediately began to canvass among its
"Buenose" acquaintance to the papers
published in their respective neighborhoods,
and by carefully following up the information
so obtained it was enabled to place the order
IN al extremely satisfactory manner.
In 1867 Mr.. Rowell moved TO New York,
where he soon attained the prominence ne has
ever since occupied in his particular line.
In 1869 lie commenced TO issue the yearly
publication known as the american News
paper Directory" which has been an invalu-
able aid TO every advertiser and publisher of
weekly paper devoted TO advertising called
Printers Ink, and it has been most aptly
termed "the little schoolmaster in the art of
advertising" In 1892 Mr.. Rowell conveyed
his agency business to a corporation stvied the
George T. Rowell Company, the stock of which
is largely owned by his former employees. He
however, and concentrates most OF his ener-
ges upon them.
n. w. AVER Il SON.
1t is not strange to find in Philadelphia an
advertising agency that has probably achieved
q greater measure OF success in handling
American advertising than anv other. This
city has always led the van in progressive
methods OF publicity, may be instarced by
mention of such names as Wanamaker Frank
Siddall and j. +. Powers.
Messrs. y. W. Aver IL Son have been in busi-
ness for some thing over quarter of a century
and are living example OF their well-known
motto that keeping everlastingly al it brings
success"
Ayers newspaper directory is considered by
many 10 be the best publication OF its kind
extant.
Among their clients are such well-known adj
vertisers l.. X. Fairbanks Company (pro-
prietorS of Cottolene and Gold Dust WASH
ing Powder, Drs. Starkey Il Paten and Brown
Chemical Company. Messrs. f. W. Aver, Kim
ney and Bradford are well known in their con-
nection with tins agency. 1t has most commO-
dious Offices in the Times building. but is con-
templattng the possibility OF building OF its
own, as its present needs seem 10 require.