The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1896-01-09

What Advertising Has Done.

What Advertising Has Done.
Mr.. NJ. W. Ryerson contributes to
the Bulletin Of Pharmacy paper on
judicious advertising for the retail drug
gist, giving the following examples of
what an effort of this kind has aeon
plished.
J. c. Aver began life as drug clerk
and advertising his Cherry Pectoral in
small way, but when he died he left
fortune estimated at sl5 100000. G.
l. Hood began "that tired feeling in a
small way in 1870, and is now rated as
millionaire. A. B. Scott, Of Scott &
Bovine, was working at a moderate
salary twenty years ago; to-day his firm
is spending 81, 10000 year for adver-
Using. Brent Good, proprietor of Car
ter's Little Liver Pills. started on a
cash capital of $40, and cannot spend
the money he is making; and many
others the same way. Judicious adver-
Using has made it possible for Seabury
4 Johnson to spend annually 100000
on popularizing their products. w. 7.
Hanson & Company 100000 on Pink
Pills for Pale People, and Wells, Rich
ardson & Company 100000 on Paine's
Celery Compound. DIR. A. L. Helm
bold was at one time retail druggist
in Philadelphia. He finally began the
manufacture of his Buchu Compound,
and put his entire surplus capital ofS2,
600 into contract for one months ad-
vertlsing, and in short time, compar-
atively, was enjoying clear income of
$4,000 year, besides spending as
high as $3.50, 200 annually in advertis-
ing.
Orange Judd, the publisher, owed his
first success largely to the mistake of
his office boy in ordering page adver-
tisement instead ola column, as instruc-
ted. Moses z. Handy, of the Chicago
es-Herald, says: "When l talk to
a man who has made fortune by adj
vertising, 1 wonder that everybody who
has anything to sell does not 60 and do
likewise. lone man told me day or
two ago, that his concern with nominal
capital Of 100000, only 100000 Of
which was paid in, has divided in a
single year among three partners, prof
its to the amount of $75O,OOO, and that
exclusive of salaries of$5O, 900 and $25,
| 600 drawn by two members of the firm.
Ten or twelve years ago this man was
a drug clerk on a small salary in wes-
| tern town q wonder if it was in Ne
| braska), and is now one Of the million
| aires of New York. "Without advertis-
! ing might have made living" he
| said, 'but it was advertising that made
me rich. and advertising very simple
commodity at that Another man, who
! bears similar testimony, tells me that
his concern, which began by investing
$40, 900 year i'll advertising increased
the amount every year according to the
increase Of business, and this year ex-
poets to spend 81 100000 Still another,
| who confined himself entirely to the
| newspaper and magazine exploitation
of his specially, never having touched
| dead wall, fence, or the broad side
of a barn with poster or paint brush,
| and never employing salesman, has
| a cool million sailed down in real estate,
keeps yacht and spends most of the
year abroad in luxurious living.
WOman's Logic
Over all that we see, as it seemeth to be,
Is the truth that we cannot reach;
tell it to you, you tell it to me-
And both of us nod. You teach,
preach-and firmly we all believe.
For all of us know it is so,
But you it would grieve and me it would
grieve
TO reason out how we know.
Yet zoe kn0ao that we know. we are strong
that were weak,
And facts prove the falsehOOd of fiction;
DR.. Pierce made us whole, made us new so
to speak.
With his own and our "Favorite Pre-
scriptiOn.'
A peculiar medicine for woman's pecul-
lar ills. For all "Female Weaknesses, 3"
irregularities, periodical pains, it is the
most nnSitiya remedy sold NV d rnuoiSfS