The Madison daily leader. [volume] (Madison, S.D.) 1890-current, 1895-04-15
A A. MUNSEY.

SAt IA
ing the wire Before long, however, he
saw that ~telegraphy could be employed
as q stepping stone only. Then he be-
gan at once to seek another way. First
he tried to get into Wall street, reason
ing that even the humblest sort of place
in q brokers' Office would offer a chance
to forge to the front, but Wall street
was closed to him. Meanwhile he kept
faithfully at his t~elegraphing. finally
rising to he Office manager at Augusta.
1t was while there that young Mum
sey formulated his publishing plans,
oonfding them to James G. Blaine and
Howard Owen, editor of the Kennebec
Journal, who were numbered among
nis warmest friends. But they did all
in their power to discourage him, ad-
vising him under no circumstances to
60 to New York. At last a friend offer
ed to put up $500, another agreed to ad-
vance 81, 900, and Munsey himself
raised 5000. When this capital of &2.-
900 was in sight, Munsey resigned his
place and prepared to locate in the big
oity. With $3.50 Of his own money he
bought manuscripts to begin on. When
he reached the scene Of his ambitions.
his friends concluded not to risk their
money, and thus it was that he found
himself at the beginning Of his caFee
in New York with a few dollars and =
lot of manuscripts as his only visible
capital. The situation bewildered but
did not discourage him. He went to
q publisher, already established, told
him Of the lines on which the proposed
venture had been planned and induced
him to establish The Golden Argosy, a
weekly for boys. and engage its project
or as manager and editor. =
Five months later this publisher fail
ed, and Munsey took the publication in
settlement of his claim for back salary.
Then began q heroic struggle. Munsey
assuming the diverse and multifarious
duties of editor, publisher and serial
writer. "Under Fire" "Afloat In a
Great City" and 1.-THE, Boy Broker
issued in chose succession from his PEN.
Ninety five thousand dollars we're ex-
pended in advertising the last named
story. and the result vas q circulation
and an advertising patronage that seem
cd to assure q continued net yearly in
come of $50, 900. But this did not last.
Though the quality Of the paper was
maintained, the circulation fell away
rapidly, and it soon looked as If all that
had been gained would 60. MunSey It
first attributed the decline to q deca-
dence Of popularity in literature for the
young. With this idea he established
Munsey's Weekly. a semihumorous pub
location, but it failed of satisfying sue
cess, though the expenditures for pic
lures and literary contributions for it's
pages were lavish. Then he went into
daily journalism, taking up the mort
bund New York Star, which he reju-
venated and renamed The Continent.
Through no fault of his, it also hung
fire. and he gave it up.
Then he decided that the trouble
with his weekly publication was the
competition offered by the country
weeklies and the Sunday papers Of the
cities, which, by reason of newspaper
plates and syndicates, are able to furnish
as good matter and almost as good pic
| lures as the best general weeklies. To
save his money and reputation he then
started Munsey's Magazine in place OF
Munsey's Weekly. No great success
game to the magazine. however, till its
price was reduced from % cents to 10
cents q number, while at the same time
the grade of its contents, especially the
illustrations, was kept at the highest
possible level. Today his methods are
compelling the sincerest admiration
that Of imitation in q hundred different
directions.
Though q very busy man, Mr.. Munsey
10 fond Of active amusements, horseback
riding being his favorite method Of re
Taxation. He has yet found time
70 marry. /. d. MARSHALL /,