Barton County democrat. [volume] (Great Bend, Kan.) 1885-1915, 1895-12-05

much about 1t, anyway.
He who is sick would not be half so
sick if he didn't think he is twice as sick
as he is.
Confidence is success.
Lack of confidence is failure.
Faith in business is business.
What you think is so is practically
nearer so, than that which is really So.
He who thinks he is successful. gen.
orally is successful.
In every ailment, physical. mental,
or of business depression, something IS
generally the matter, but imagination
magnihes that matter to hundreds of
diameters.
When there is slight excuse for bust
ness depression, and money becomes
tight, because each individual makes it
tight by locking up everything he has,
demanding payment from debtors and
refusing to pay creditors, there is rea-
son for depression, but there is no rea-
for this reason.
In nine cases out of ten, business
owes it depression to the thoughts
depressed men who imagine they are
depressed because they think they are
depressed.
How long would steamboat captain
hold his job, who banked his fires, and
slowed down during storm? The sue
cessful navigator crowds on steam, not
an unsafe amount, but enough to keep
his vessel moving as rapidly in a storm
as in calm, and some times more rapid
ly.
There is equilibrium in motion.
Equilibrium is safety.
Most men, as soon as they find bust
ness is dull, refuse to look for the cause
and simply work themselves into a
frenzy of depression, cut expenses in
every way, talk hard times, show hard
times in their faces, give a hard time
appearance to the store, and get exact
ly what they expect-no trade.
The progressive merchant arranges
his counters more attractively, piles
his goods higher than usual, decorates
his windows, brushes up everything,
puts new coat of paint on the outside,
looks animated, diffuses his enthusiasm
into every clerk, advertises more extern
sively, and gets the bulk of the business.
There are selling seasons, and there
always will be, but people wear out
clothes and shoes as much in dull time
as in flush and the dull time stomach
will have its accustomed food, anyway.
There are few men who punish their
stomach for the sins of their business.
People eat about the same, and all
the time. There may be slight econ
omy in their eating, but they still eat.
Men may not buy as mnch furniture
in dull times, nor a good many other
things which they can wait for, but
they buy necessities, and perishable
Injuries, for their stomachs must be
filled, and their bodies must be clothed.
The majority of men in dull times
feel the want of those things, which
they think they cannot have, more
keenly than during the season when they |
can afford to have what they want; |
therefore they see a great many things |
they think they want because they can't |
have them.
In hard times they select many new
to be purchased when times
change, and the progressive man, who |
presents his goods prominently before
the public when they think they can't |
afford to have them, is the. man who |
will sell the bulk of these things when
times become better; and times always |
do become better. ]
The leading magazines are filled with
Their difference In |
quantity is impreceptible, whether the
times be flush or bad.
The local dailies. and the local week |
lies, contain almost as much advertising |
in dull times as in flush, because the |
old fogies pull out, and the progressive
men increase their space.
The statement we make, that dull i
times offer an unusually good opportun- |
ity for general local trade-pushing and
and advertising we back with the exper-
fence Of many years, and the positive
knowledge of hundreds. if not thousands |
of advertisers who never think of cut !
ting publicity expenses during dull
times, and who advertise then, first,
because it always pays TO advertise;
second, because they pull trade away
from the drones who are afraid to ad-
vertise. and thereby build up trade for
keeps: third because people make up
their minds to buy when good times
come, and will buy of the man who
makes the best hard time announce
fSsentS.