The San Francisco call., 1895-07-14
IN FAVOR OF HOME INDUSTRIES.

ton, with whose objects we are in heartiest
sympathy, have been industriously circulating
clippings OF q commendatory nature concern
Ing fEeir efforts and want interior papers to
give them free advertising, work up senti-
ment IN favor of their products and thus kill
on the reVenue-bearing ads of Eastern manu-
facturers that these same papers are carrying.
How consistent il will be for 800 papers in
California that are getting paid for advertising
douglas shoes, to use this revenue
TO pay competitors for setting up lauda-
tory articles in behalf of California
made shoes, the makers OF which will not ad-
vertise penny's worth. No wonder the jour
naI1stic cemetery has constantly to be en-
larged II this is to be the policy.
Now, we will not charge the Manufacturers
and Producers Association a single nickel for
the space we devote to its methods. We will
not even charge them for the advice we give,
which is better than they could get from a
lawyer for high fee. We do suggest, how
ever, that If any members of the organization
are producing anything worthy of home con-
sumption to let the people know IL by printers
INK Wherever is seen an advertisement of
Eastern goods, insert little larger one of
California goods, then go back to your Office,
watch for orders and prepare to enlarge your
business.-Red Bluff Sentinel.
State, are constantly in the receipt of appeals
from the Manufacturers and Producers Asso-
clatlon OF California to urge upon our readers
the necessity of patronizing home manufac-
lures to the exclusion OF Eastern and foreign
productions. The idea is good one and
one which we heartily indorse, and every
patriotic Californian should do the same. Yet,
what are the home manufactured articles We
are called upon to buy? A reference to the last
nnrt cho t1ot -, r.
neighborhood of 500 manufactures of various
kinds in the City OF San Francisco and per-
haps as many more in the remainder of the
State. We look in vain, however, through the
columns OF our exchanges for the announce
ments OF even hundredth part of this num-
Der. How are the people to know whom to
patronize unless their advertisements appear
in the public press? 1t also looks to US little
like presumption on the part of the manufac-
turers to ask the newspapers to make their
fight for them when they show such lack of
enterprise and appreciation.-Dixon Tribune.
The people OF California are asked to pur-
chase their supplies from home manufacturers.
They are appealed to by the Manufacturers AS
sociation to do what lies in their power to ad-
vance the manufacturing and commercial
interests of this State. And it stands to reason
that they should do so. The purchase of Cali
fornia industries, and every movement that
tends toward that end, should be encouraged
and supported by the people of this State. If
Eastern or foreign goods are discarded where
possible, and the product of the California fac
tory purchased in their place, the factories of
this State will soon prosper, the idle working
men will receive work, the value of property
will be increased, and California take its proper
place in the front ranks OF our manufacturing
States. No argument is necessary to point out
the excellent results that will be obtained if
this advice of the Manufacturers Association
is strictly folkowed.-Marin Press.
Eastern manufacturers are alive and ener-
getic. If one of them has an article that is
really meritorious lie takes steps to inform the
people of it. He is not content with pushing
sales in his own county or State. He reaches
across the continent, and in every section of
the Union he advertises it. People read his
advertisements, sample his goods, and the re-
suit is magnificent patronage, heavy and
continuous sales and an immensely profitable
business.
When the individual members of the Manu-
facturers' and Producers Association get down
to business and adopt business methods they
will have less reason to complain of the apathy
of the Californian public concerning their
goods. In the meanwhile the newspapers,
working disinterestedly for the good of the
State, will do everything within their power
to promote the interests of home industries
San Jose Mercury.
The people of the State are peculiarly lily
informed of the extent of California's manu-
featuring interests, and know very little con-
cernfng the kinds of articles manufactured.
OF course, the manufacturers are at fault. The
best way to let the people know that they have
anything to sell is to advertise their wares,
but they avail themselves of this method very
sparingly. To be sure, advertising is expen-
siv and, when badly done, Improbable; but
when practiced intelligently, systematically
and persistently it never fails. 1t is advertis-
ing that has made market in California for
articles inferior to the home product and
these articles will continue to receive the
preference SO long as our manufacturers re-
main ignorant or Indifferent to the value of
printers ink.-Stockton Mail.
There was recently formed in this State a
Manufacturers and Producers Association to
ascertain what could be done along the line of
home patronage for homo products The
primary work OF the body will be to ascertain
what things are now produced in the State as
cheaply and as of good quality as those i'm
ported, and then find out why the homemade
product does not render the imported product
unnecessary. The things being equal in value
and quality, it would seem that all that was
wanted to put the local in the van of the for
eign lies in the line of education. There must
be great publicity given to the facts in the ca sc
and united effort on the part of producers
and dealers to enlist the cooperation of con-
sumers.-Otay Press.
The Manufacturers and Producers Associa-
tion is iCsuing journal called Scissors and
Paste, and an appeal is being made to the peo-
pie to patlonize home productions, and the in
terror papers are asked to help in the cause.
We would advise the manufacturers and pro-
ducers to do little advertising in the State
papers-make known their wares SO that the
public may know what is produced and manu-
factured here. The Eastern manufacturers do
not ask for free advertising, but use the Pacific
Coast papers freely. The fact is that not one
person in thousand knows what is really
manufactured in the State because the manu-
facturers do not use the papers.--Contra Costa
News.
While the California Manufacturer and
Producers Association is getting q great deal
of free advertising through the press of the
State, asking the people TO patronize home in
dustry and use CaliforTia-made goods. we
would like to ask: Does the association prac-
tica what it preachpS2 Does it itS r,riu r, o