The times. [volume] (Richmond, Va.) 1890-1903, 1895-01-16

scarcely be a hot night when one o. Two
of our men wouldn't faint almost a~hy'
But now IL Is all done with 'ec.r,cll,.
and we have no trouble or inconScMe'ee
from excessive heat
The following passage is both un'cue
and inimitable:
Now. what I have said relates % the
mechanical and Intellectual features q
making a newspaper: but there Is cues
tion which precedes II, namely. VIVA.
kind of a newspaper will you make! ara
that question may be divided INTO Two
parts: First, VIII you make newspaper
for sensible people? or will you make
newspaper for fools? Now, 1 wouid iot
be understood as intimating tndt there ~
ar ything unworthy or below ht!oou!
dignity In making a newspaper 10: icols'
In the first place, there Is Impressive e'i
cence to show that the fools form iarsc
part OF any community; and we have
r1osr unreasonable testimony vixen we
turn to the Prophet Isaiah. the greatest
the most inspired. and the nob.est M
acinaticn OF all the millennial p'ophets.
He saws emphatically. In speaking OF tne
Wav of Holiness, that 1.-The WayfarhS
men. though fools, shall not err thfrein,
So that II is perfectly right 10 pnd
FOR the fools in special newspapeia, g.
extensively and conscientiousiy pe',o','
bv Gifted and conspicuous fndivlduan,
ana I have heard that some OF them nian'
nancy nv IL. I,aughterD For my pa
bowever. I find more entertainment &c
making a newspaper that trleS " LII,
,b. other kind And as, undouop.ss
some of the intelligent young men aon,
Gees I gaze upon, are pouho !"
~ nrofession of making newspapers
l,aI
.t,atr minds and come TO conclus'on
az tb;s important question they Sho n1
,fnect carefully which KIND they h'i'
nnsf agreeable for their own reauiiis'
r,roro the time Mr.. Pulitzer converted
,,n New York World into Police Ga
zette and purvcyor of hlshly-seasohcd
sensational food for prurient appetltes
Mr.. Dana has never ceased to make scoih-
I'M war upon the demoralizinS influences
Of that paper. Here is a distinct MI al
one OF its advertising lodges, 30 fainiiiar
to all those who ever see the Worlo'
1,hero is one other curious point when
I nsssed over without reflection "h'h
discussing the present cheapness oil PRINT
ing paper. and which | Will come paVM
TO now. IT is a pretty interesting Sul-
osity. Paper is so cheap thdt' suppoS
ing Won are interested in proving that the
circulation of your newspaper IL sonie
thing immense, enormous, you can 90 IL
for certain with very slight expense. nav
ing got your plates your presses ana
everything there, you can print a couple
of hundred thousand extra papers at d
cost which is almost nothing compares
TO the advertising you may get rom IL
and then, instead of circulation ol ~V,-
900 every morning, you can snow cH-
culation of 100000. The utility OF thdt
mass of printed papers Is not destroyed
They are not sold, to be sure, puI ilelt
urinting IS recorded truthfully by the
presses. and they show In the hgures
of vour circulation, which the advertisers
love to examine. Then you can trans
mort them. so | have heard, let us say, 10
c;lcn's Falls. where We will suppose there
is a factory in which they make paper
boxes: and you can send Your Vo"o
sheets. which you have printed LOT al
vertising display. and have them brought
back TO you in the form OF paper BOXES,
that arc really useful and may ne soFh
fer something. The advertises are inuch
impressed. but they don't get the boxes
LauShter)
We say amen to every word OF the
following, and for all the employments
of life:
We'll. now, there is one point that l
want particularly to impress upon you
Young gentlemen, and that Is that every
one of these men, the reporters, the as
sistants, the editor. every one OF them'
while they require the literary and scien-
tific education that | have been speaking
of. require also a business education. II
is only by Jeing put through the mill OF
business that man acquires the SCIENCE
of this world, and knows how 10 deal
with business. and to consider business
questions Of every kind. ! cannot express
nv sense of this too strongly. In TACT. l
have always felt mention the circun-
stance merely as an ilustration-that the
six wears | worked in a dry goods store IN
buffalo as a boy. have been worth TO
me more as a matter of practical educa-
ton, than some other years passed else
where in other pursuits. II is very de-
sirable, indeed, that the newspaper man
who has TO deal with the actual affairs
of this world should know them, and
should know them personally. And 1t is
very desirable, also, that he should have
that knowledge of human nature which
cannot be gained so well. so far as my
experience goes. as in wholesale ana re-
tail business establishment.
altogether. we don't know when We
have met with a more delightful hour Of
reading than Mr.. Dana has furnished US
in this address on Newspaper Making"