The record-union., 1895-08-17

ing out their money to promote the vari-
Gus advertising schemes proposed to
them by individuals from other cities.
These bats for the unwary come in the
form of special editions of foreign papers.
souvenirs gotten up abroad filled with at
tractive pictures, write-ups and the like.
The Malt has already expressed its opin-
ion upon this subject and has warned the
business men OF Stockton against en-
couraging schemes of this character, the
ma jority of which are fakes OF the most
glaring kind, and therefore nor worth
the sums expended upon them. Sacra-
mento is just now engaged in prepara-
moment the foreign solicitors for ad-
yertising contracts are fairly swarmlng
in that city. The usual glittering offers
are temptingly made. The vanity Of
progressive citizens is touched by propo-
sitions to print their portraits and to
scatter broadcast fulsome eulogles OF their
lives at so much line. Promises are
freely made in regard to circulation, but
when the time arrives for the dlstrlDu-
ton of the souvenirs careful search Tor
them will invariably result in discover
ing them tied up in bundles under office
counters to be utilized as wrapping
paper or slowed away i'll Chinese laun-
dries for similar use.
AS the RECORD UNION well remarks,
all money expended in that way is
wasted, and, worse. ii is taken from legltl-
mate home advertising agencies. The
local newspapers and publishers, 1t
should be remembered. not only con-
tribute generously to all the funds raised
for home celebrations, but give them q
vast amount of gratuitous advertising.
They not only do this, but ali the year
| round. whether the times be good or
bad, they are engaged in promoting the
public welfare by advocating and sus-
tanning the local business interests. They
employ large number of persons in the
production of their papers, editors, re-
porters. artists. printers, pressmen,
clerks, carriers and newsboys. The capl-
tai required to conduct a successful
newspaper is considerable, and the cost
of the labor employed is the principal
item. Nothing but ready cash will suf-
flee for the purpose. This money goes
out every week into all the channels OF
retail trade. and the business managers of
enterprising journals have to keep hus-
tling to keep up the circulation. Now, it
stands to reason that this is a very valua-
BILE home industry which should be con-
served. Let business men reflect upon
this truth, and then realize the injustice
of divertng advertising into outside
channels. In encouraging the SOU
venir raiders with their patron
age they are sending their money
accrue to men who do not pay taxes
for the support of the local government.
and who do not pay wages to home en-
plOyes with families to support. 10 ask
the local newspapers to defend home in
dustries in which they are interested,
while they in turn give their printing and
advertising patronage to non-residents. is
manifestly unwise, inconsistent and un-
just. As the RECoRD-UNION says:
mot dollar should be sent out of the
city to forward any foreign souvenir, or
any special editions of foreign prints.
The best possible advertisement town
can have In print is in matter issued at
home and under auspices which have
all their interests here and which are re-
sponsble for all that is said. The stranger
is wise in his day and well knows that
these special advertising sheets. booklets
and souvenirs are gotten up to order and
not in regular process of home publish
ing. Let no homo industry be robbed of
its right to home patronage"