The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-03-07
THE NEWSPAPER DIRECTORY.

The Charlotte Democrat pays its
respects to newspaper advertising
agents and directory publishers in
general and Geo. P. Rowell & Co.
in particular in the following pointed
and emphatic manner. DR.. Strong
does not mince matters and many
publishers will indorse what he says
on this subject:
Formerly most Of the newspaper
directories and advertising agents were
located in New York and Philadelphia,
but of late years there has sprung up
agencies in Chicago. Cincinnati, St.
Louis, Pittsburgh and other towns, all
of which solicit your advertisement in
their ''forth coming directory. These
advertisements, as they state, are for
the benefit of their advertisers. The
prices, for advertising, which these
agents offer the newspapers are sue h
as to make aself-respecting man blush,
with the added gross This office
p,
fifteen or twenty electrotypes, with,
"insert the advertisement, etc., and
charge this office gross" North
Carolina seems a good field for these
leeches, as we see the same advertise
ments in our exchanges. We question
if they would give the same amount Of
space, at same price, to their home
| patrons.
Some years ago, showing the pit
lance doled out to the papers by these
leeches, we received letter from
George z. Rowell & Co., to insert an
advertisement with the offer of less
than one-third the amount they charged
the party, with-''gross." We knew
the gentleman, the advertiser, who
also knew the worth Of the Democrat
as an advertising medium, and for
warded the offer to the party. The
Democrat obtained the net Rowell
& Co., refunded the full amount
obtained, they lost the gross" 1t
is right and no one is more ready tC
concede it, that parties should receive
compensation for their time and labor
but to offer such unequal and ruinous
rates, supplemented with the 'gross,
which means only IS cents on the dol
Tor. Is an outrage that every self-re-
speeding publisher should resent.
The Charlotte Democrat is forty-twC
years old, it never has and never will
under any administration, allow it:
name to appear i'll any newspaper
directory and any one publishing The
same is unauthorized and unreliable.
AS showing the animus of these
Newspaper directories, the late w
j. Yates, in the Charlotte Democrat
of November IS, 1873. says:
Eve don't want Geo. Z. Rowell
american Newspaper Directory to pu
the name OF the Charlotte Democrat in it
pages, and therefore the publisher neet
not apply to us for information abou
our paper or any other newspaper
Sometime ago it misrepresented oul
paper, we think, because we refused tC
have any business transaction with it
Advertising Agency, or any other Adver
tlslng Agency at the North. Northern
Advertising Agencies cheat Southern
papers into doing a great deal OF worl
for very little pay"
Nv" "iteA t"euty -odo NSdio VI uu
successful soliciting, the reliability o
the same directory is shown by ;
letter IA threaO received this weel
headed, There is still time One o
the rules adopted: In case where
no recent Information on the subject o
circulation has been furnished by
publisher, ETC.. it will be wise to re
duce the circulation rating one step il
the forthcoming issue, etc
At the rate these leeches send GU
their bids, then-"Revised this orde
supercedes previous order, etc. on,
would think the Postal service would
soon be self-supporting. They hell
Uncle Sam. and our waste basket con
tents help build fires.