The Kimball graphic. (Kimball, Brule County, Dakota [S.D.]) 1883-1905, 1895-04-20
THE KIMBALL GRAPHIC
CLATE r. TINAN.
The Official Pauer Of Brule County.
OF OUR SELVES.


With the average corntry reader one
weekly newspaper, barring its politics,
is as good as another. Few know the
difference between an all home print
paper and half or three-fourths read.
print" or are able to distinguish be-
tween plate matter aud matter put into
type by the Office. Much of the same
lack Of appreciation Of progressive
newspaper work holds good of business
men and others who patronize the job
department of a local newspaper. 1t
oftentimes happens that someone with
5000 outfit starts newspaper and by
using large amount of ready prints
and plate matter, helped out by col
umn or two Of dry locals and clipped
editorials, make fairly good compe-
tition against an up to date live news
paper with a $1,000 or $1,000 outfit.
backed by a publisher of years expe-
rience, and throw jobs together with old
style and worn out type that pass upon
the public as lob work." Ii any such
Newspaper" happens to have "pull"
from any lucrative source It's all the
more dlscouraglng to its more worthy
competitors. and it is little wonder that
old newspaper men sometime feel like
quitting the business in disgust. 1t is
the same feeling which agitates an old
skilled and physician when he sees those
who should be his best patrons turn to
the first quack who puts in appearance.
We never have, we think, been over
impressed with the greatness OF the
GRAPHIC, dispite the many flattering
compliments that have time and again
been bestowed upon it. But it would be
strange indeed did not such testimo-
malls lead one to believe that taking
country newspapers as they run the
GRAPHIC isa long ways ahead of the
average. We may be mistaken about it,
but taking into consideration all the
facts connected with the business as
herein stated, we honestly believe that
the quality and quantity Of the GRAPHIC
could be allowed to run down so per
cent without decreasing its receipts 10
per cent, if at all. There is one reason
why, however, it has not happened. Just
one reason why the GRAPHIC has not
been allowed to diterioate nor tits outfit
in any way to become passe, and that is
this: There is one constituency Of every
newspaper that cannot be imposed, upon
and the most critical it has to facets
contemporaries. 1t has been through
the desire to stand well with western
newspaperdom that we have at all times
dispite the most discouragiDg features
tried to make the GRAPHIC as near
model country newspaper as its business
would permit. Its publisher has no
other ambition only torise in the profess
sion to which the most Of his life has
been devoted. Official emoluments and
political aggrandizement have no
charms whatever. He has felt that when
the time came to work in larger field
the esteem of his contemporaries would
be better and Of more use to him than
any financial benefit that could possibly
accrue from the newspaper business
conducted in so narrow field II is
most gratifying, therefore, to know that
the biblical saying, "a prophet is not
without honor save in his own country"
will not hold true Of the GRAPHIC, and in
proof Of which we refer the people Of
Kimball to the many complimentary
notices reprinted upon this page today
and which constitute only palt. And
it is proper to say, too, in this connection
that one can count upon the 6ngers OF
ones hand the number OF newspapers
out OF the $50 in the state that have ever
been able to command one half the un-
solicited testimonials Of kind words and
good cheer bestowed upon the GRAPHIC
from time to time--and nineteenth Of
them from the representative newspapers
of the state of political and economic
views diametricully opposed to it.
We appreciate this esteem by the
press of South Dakota more than We
can express.