The evening herald. [volume] (Shenandoah, Pa.) 1891-1966, 1895-03-22
THIRD EDITION
The Largest in the World.

From the Chicago lnter-Ocean
How many people in Chicago know that
with all her other great industries there
Is also found here the largest soap and
washing powder business in the world,
The n. X. Fairbank Company, with their
factories in Chicago, st Louis and Gut
tenberg, being, without doubt, the largest
producers of soap in the United States.
This great business is not of mushroom
growth but the result of persistent effort,
broad business methods and intelligent
and discriminating advertising.
Many brands of soap are made in these
factories, but Chicago is best acquainted
with Santa Claus which long ago found
favor with those who care for our homes.
Gold Dust Washing Powder is known in
every hamlet Of the United States, it be-
ing everywhere recognized as the leading
product of it's kind.
Announcement is now made that The
n. X. Fairbank Company are about to
take another step forward to turn another
page in their history of progress by in.
Producing another new soap. This will
shortly be advertised in a most striking
and original manner.
For twenty-five years this company was
likewise the leading lard producer of the
world, and abandoned lard merely because
new world was to be conquered. With
keen business perception they saw in
cotton seed oil the basis for a still larger
business in more healthful, more
economical and in every way more desir-
able food product than lard. When this
new product was perfected and their
plans carefully arranged they turned
their attention from the lard business,
and with courage born of the confidence
that they had produced what the world
had so long demanded, viz, substitute
for lard they launched "Cottolene." The
quick acceptance by the public of this
really meritorious article attracted the
attention of the everIeady imitator and
the market was soon flooded with imita
tions, sailing under colors of all descrip
tions. But Cottolene was first in the
heart of the people and those who use it
are not all likely to go back to lard or ac
cept an imitation.
The n X. Fairbank Company attribute e
their success to the merit of the articles
ducts are staple necessities of life, not
luXuries, and to careful, thoughtful, per-
sistent newspaper advertising, which they
continue through all seasons, in hard
times and il good. Surely this is far
wiser plan than the occasional blast of
trumpets and spasmodic efforts often
characteristic of o hers.
In the advertising branch of the bust
ness they are represented by the well
known firm of N. W. Aver & Son, of
Philadelphia, who purchase all their ad
vertising space.
Another fact that may not be generally
known is that The n. X Fairbank Com
pany is conducted as one of the depart
ments of The American Cotton Oil Com
pany. This fusion of business forces was
consummated for the sake of the greater
facilities that ensue from a direct connec
ti)n with the cottonseed mills to supply
t ne public with the Durest article at so
much less cost.
Surely no Chicago ind ustry has achieved
greater success than The n X. Fairbank
company.
Perhaps you would not think so, but a
very large proportion of diseases in New
York comes from carelessness about catch
ing cold" says DR.. Syrus Edison. at is
such a simple thing and so common that
very few people, unless il is case of
pneumonia, pay any attention to cold.
New York IS one of the healthiest places
on the Atlantic Coast and yet there are
great many cases of 3atarrh and con-
sumption which have their origin in this
neglect of the simplest precaution of
Is, when you have one get rid of it as soon
as possible BY all means 10 not neglect
it." DR.. Edison does not tell you how to
cure cold but we will. Take Chamber
lain's Cough Remedy. 1t will relieve the
lungs, aid eXpectoration, open the secre-
tions and soon effect permanent cure.
25 and so cent bottles for sale by Gruhler
Bros.