Fort Worth gazette. [volume] (Fort Worth, Tex.) 1891-1898, 1895-04-12
The Parker-Lowe
DRY GOODS co.


If you are successful they should share
In your prosperity. 1t being unnecessary
TO remark thar IN times OF irads de-
preston they suner along with you.
too often 10 greater extent than Is
currently believed.
The committee Ia charge OF this BAN
quot has asked me to respond to the
toast THE Press ~. complying with
this request ! win take considerable
liberty In covering tbn assignment.
In the first place. the response TO the
toast Will be limited TO the lumber trade
press, In tho second place | have asked
the representatives OF the various lum-
bcr trade papers present at this con-
ventlon TO join me In Il composite re-
sponse in other words, we propose 10
give you a bropdslde shot and see what
the result will he. will nrst read you
what Mr.. Robert Emmett Kelley OF
the Beaumont Texas Journal hes TO
say about the relations OF tho lumber
trade paper 10 the manufactured.
Il. u. Kelley of tho Beaumont Texas.
Journal. Manufacturers understand
and appreciate the vaiua OF the lumber
press which is an agency OF intercom-
munication between them, carrying to
ALL IA IL does, Information in min inn
provcments and economies IN manu-
facture market conditions at the large
ana consuming manufacturing points.
the opening Of now markets mud
thousand and one trade notes deemed
by the laity "unconsldered tribes bur
which TO the enterprising and progress
siyc mill man are invaluable. No live.
Wide awake manufacturer win deny
the assertion that he has often seen In
one issue Of n trade paper one small
news Item that was worth TO him in
dollars and cents ten times the cost OF
n yearly advertising contract and an
annual subscription, In a cold-blooded
pecuniary sense land that Is the sense
In which business men view such
things) the value OF the lumber press
90 the manufacturer cannot indeed, he
even approximately measured md the
fact stands out as conspicuOusly as a
nna tree in n desert-thnt those man
ufucturers who keep themselves in
close touch With the trade papers are
the most succoHsfu,. This circumstances
is not mere coincidence, the prin-
ciple Of cause and erect is apparent. In
the columns OF the lumber journal the
manufacturer perccivea photograph OF
the lumber world. that world In which
his efforts are employed, nnd in which
he H. destined to either gloriouHly rise
to success. pike" along In u hand-to-
mouth fashion, or utterly fail. The real
live mill man reads them I'm these
dayF--ronds them more carefully than
he does International disputes and Os-
car wilde escnpades That appear In the
daily press. and IN doing SO reaps his
reward In increased knowledge and the
application Of that knowledge to his
business.
Next In order we will hear what Mr.
w. A. Bowen OF the Northwestern Lum-
herman Chicago. Ills, has to say re.
gnrding the general relation OF the
trade 10 the lumber papers.
The growth of tho trade press spec.
mlly devoted to some particular manu-.
featuring or commercial industry has
been one Of the chief features Of mod. 4
ern journalism. The growth has beer
the logical outcome OF the I'm de seiolt
idea OF concentration. and II is pcrhapi
not too much TO sny that the iumbel
press has taken the lead In character <
influence and ability Of amy other singh (
phase NJ trade journalism. They put OF
their stan no tyres. because 1t requlre
men OF education. experience and ahil
ity TO perform the duties required. ant
they bring TO bear all the experience,
and modern improvements and faeiiiue
FOR turning out the highest grade pub
LEGATIONS In the ability displayed In IN
editorial departments, correspondent 4
and art and mechanical departments
Bearing these facts In mind II VIII b y
considered n conservative tribute e
one or the most Influential department.
Of trade journalism to say that the
are potent factors IN developing h
strengthening and enlarglng the lum
her and timber business OF this coun
try II IS D frequent thing for raj
road presidents and managers 10 writ