Staunton vindicator. [volume] (Staunton, Va.) 1860-1896, 1895-11-08
ABOUT ADVERTISING.

The following is AL extract from letter
to the VINDICAToR from Richmond adj.
vertiser who has used it's columns for sew
eral years
RICHMOND, Oct. sd, 1895,
find that your paper is splendid advertis-
ing medium. Yours very truly.
PAUL PRATT.
We are quite ready to endorse the above
from Our knowledge of the VINDIcAToR g
subscription list. If we had anything to
sell, we know of no people in Augusta that
it would be more desirable to reach than
the subscribers to the VINDICAToR. AS a
rule they are people who are amply able to
pay for what they get, and who prefer the
! cash system to the credit system-that is
to say they DO so with us, and we presume
they do so with everybody else from whom
they buy.
But it Was not this {: lone that we desir-
ed to call attention to. Every newspaper
wants the people who advertise in its col
nmns to profit by their advertsements-it
is thereby more p ofitable to both sides.
None more than journalist regrets to sec
poorly gotten up or belated advertisements,
for he knows the returns from them will not
be up to expectations. A belated adver-
tisement is one out OF season. For in.
stance, there are hardly six weeks between
now and the Christmas holidays, and it is
to the interest of every merchant to have
his advertisements that are intended to
catch the county trade, in the newspapers
aaolc. just seeing an advertisement once
does not always get customer. You must
not wait till he thinks about Christmas
but by your advertising you must make
him think of it. An announcement put in
just on the eve of the holidays does no
good; even if it attracts the buyer he does
not have time to get to your store and buy,
it may be, even, that he has already bought.
So We suggest to our annual as well as
transient advertisers to commence their
Christmas advertising now. In holiday
advertising it is invariably the early bird
that catches the customer. We don't mind
trouble in this matter and we would be
glad if every annual advertiser who expects
to sell Christmas goods would change his
announcement to that effect at once and
keep it up till the holidays are over.
We have received the brief OF Hon. H.
St. Geo. Tucker in his contest with Hon.
Jacob Yost. In conclusion he points to
the fact that the rejection of so large a
number of Yost) ballots was due to the
previous Instructions to the illiterate voter
to vote without the aid of constable, and
adds ::
eau Contestant then complain. we ask. if
they were obedient to their instructions?
That such were ever given, in the light of the
subsequent election, and its fairness, will be
source of regret which Contestant will
carry through life with him in his retiracy
For he must sympathize fully with the words
of Macbeth
s'We but teach
Bloody instructions, which, being taught,
return
To plague the inventor! thus even handed
Commcnds the Ingredients of our poison d
chalice
70 our own lips"
Having thrown down the bars and given
Contestant the amplest latitude to prove his
allegations, we appeal to the evidence as vim
dicating the Democrats of this District from
Contestants charges of fraud, and can tri-
umphantly point to the record for such vim
dication.
II. ST. GEO. TUCKER.
Staunton, Va, Oct. 10Th. 1895.