The record-union., 1895-09-04
A Great Bonanza for Those Want
Ing Pianos.
HIGH PRICES DONE FOREVER.
All Can Have Instruments-The ". W
Kimball Company of Chicago Will
Sell Their Celebrated Instru-
ments to Families at
Factory Prices.

1t is not generally known that there is
soon to be, or already is, great revolu
ton and new condition of things in the
piano and organ business on the Pacific
Coast
The long financial crisis through which
we have been passing has leveled values
to lower standard than ever before in
the history of this nation. Large profits
on many things, especially on those
! classed among luxuries, have had their
day.
In future. small profits. strict economy.
quick sales and closer connection with
the consumer must characterize the bust
ness of every successful manufacturer.
The Klmball Company of Chicago are the
first among piano manufacturers TO recog-
nize the situation and act accordingly.
Their general agent for conducting their
new method of business is MIR d. 5.
Johnston, an efficient and reliable man of
over thirty years experience in the piano
and organ trade.
Their method of selling ia TO ship sew
eral full carloads OF pianos and organs
direct from the factory at about half the
usual rates OF freight, aud at small ex-
pense sell them out in a few days to retail
buyers at wholesale prices, then go to the
next city and do the same thing Mr..
johnston has just supplied the cities OF
Washington to the great delight of sew
eral hundreds OF families, and has begun
doing the same thing in California. He sold
| three carloads in Walla W ALA, four in
Spokane, six in Seattle and ten in Ia
coma, Wash, and has just closed sale of
four carloads in San Jose, this State, and
now has four carloads arriving III this
city. The freight men at the depot are
amazed, say they never saw anything
ike 1t, and wonder where so many pianos
| will go.
1t is difficult to understand how such
large numbers of pianos can be SOLD in
such times as these. Mr.. Johnston saws
| 1t Is entirely owing to two things: First,
| the wonderfully superior qualities and
popularity of the Instruments and the
unprecedented low prices at which he
| sells them. Hundreds of families want
| pianos, but are deferred from buying on
account OF the high prices. He says the
klmball Company are the most enter
! prlslng and progressive plano-makers in
! the world, and have unlimited capital
with which TO do anything they under
take, and while other makers are crying
dull trade, hard times, no business, etc.,
the kimball factories are Gro wded with
orders beyond their capacity TO fill.
| The newly improved scales and better
class of kim ball pianos have never been
seen in this city, and those who have not
! seen them elsewhere have no idea of their
| beauty and excellence.
Mr.. Johnston is in the city, and has
rented Chickering Hall of the Hammer
Music Company, $50 j street, and by
this evening will have on exhibition
| the most magnificent stock of pianos and
| organs ever brought to this city, or ever
seen in any CITY.
Professional musicians, amateurs and
all interested are now invited to see and
| test them. For further information re-
garding the Kimball pianos, especially
this large shipment, just keep your eyes
on the columns of the RECORD UNION
| every day; you will find some mighty
interesting reading.