The Press., 1895-05-23

been correspondingly extolled as adver- tising mediums. Because this fact has been so we'll understood, we have taken very little notice of claims of other pa pers, based upon quotations from direc- tory publishers who have their space to sell. But when firm of the reputation of Pettingill & Co.,, one of the most hon. orable in the profession, is quoted by neighboring paper, week after week, at the head of the editorial page, in the fol- lowing style, in big type, extending over four inches of space
 Pettingill and Company,
 of New York and Boston,
 have issued
 "A Representative
 List of
 Valuable
 Advertising Mediums"
 The only
 Weekly County
 Newspaper In
 All Connecticut
 that is
 named in this
 The Rockville Journal.
 we feel inclined to inquire about it. So we write to Pettingill & Co.,, and re- ceive in reply copy of a little booklet containing list of the papers which ad- vertise in their directory. The Rockville Journal Is the only country newspaper in the list. The others are confined to Bridgeport, Hartford, Meriden, Middle town, New Britain, New Haven, New London, Norwich and Waterbury. Messrs. Pettingill & Go. write us:
 We publish annually a very valuable newspaper directory and invite the best papers of the country to take space with us, and do not solicit from any others. We always have asked you to take an ad- vertisement with us, but you have never felt disposed to do so. It Is feeling on our part that we should do all in our power to reciprocate these favors where we can do so honorably and consistently. It does not mean that because these pa pers advertise with us that we should dis criminate against others. Under no cir cumstances would we do this, but we try to bring prominently before the general public these advertisements, and the method of so doing Is to publish little book containing list of the same. We enclose copy Of 1t. In our future editions, on which we are already at work, we shall pursue the same policy, and we assure you that if you think 1t would pay you to give us an advertisement, we shall take pleasure In including your publication.
 Trusting this may be satisfactory and that you may see your way clear to favor us with an order for the next edition, we remain, etc.
 We have no quarrel with the Rockville Journal when 1t feeds itself taffy, not even when 1t cries down it's neighbors, as it does in the advertisement referred to, wherein 1t styles itself "The only paper of the first class in Holland county" | "Only desirable advertising medium in this thrifty manufacturing reglon," etc. i; but it does not play fair when 1t assumes to quote outside opinions like the above. We could quote Rockville opinions as to merits and circulation of tho different Holland county papers, but we are not in that line. Until very lately no paper has disputed that The Press had the largest circulation in the county, but The Press was, even when undisputedly leader, never & boaster, though we can't help saying that many Rockville people now think The Press leads in circulation, and we have a strong suspicion that that Is the private opinion in the Journal office. But we did not set out to argue this point and shan't do 1t. We haven't word to say against the Journal. It is an excel lent and widely circulated family paper, well conducted, though badly "stuck on itself" It Is pushing paper. The Press plods along in its slow way, wondering why so many people i'll Rockville and elsewhere read 1t, and make the mistake of saying that 1t Is better paper than the Journal thinks 1t is. Our circulation is steady, and holds It's own. We never print extra editions to flood the county with free copies, and then count such is- sues on our yearly circulation, nor do we SCOUT the county after three months trial subscriptions at Ego as you please rates" " We believe that The Press has the larg- est list of paying subscribers of any pa per in the county. We keep along, pay our bills, and do the best we can for the best local interests of Holland county. The Press is the oldest paper in the coun- ty, but recognizes the right of other pa- pers to exist, means to treat all courteous ly, and to be indulgent to those who for get the rules of good breeding. WehOpe the Journal may live long and prosper, but shall of course better enjoy seeing this if deserving of long life and prosper. ity.