St. Paul daily globe. [volume] (Saint Paul, Minn.) 1884-1896, 1895-03-24
The Largest in the world.
n the Chicago Inter Ocean.

From the Chicago Inter Ocean.
How many people in Chicago know
that with all her other great industries
there is also found here the largest
soap and washing powder business in
the world, The N. K. Fairbank Com
pany, with their factories in Chicago,
st. Louis and Gutenberg, being, with
out doubt, the largest producers
of soap products in the United
States. This great business is
not of mushroom growth, but the
result of persistent effort, broad bust
ness methods and Intelligent and dis
eliminating advertising.
Many brands of soap are made in
! these factories, but Chicago is best ac-
qua1nted with Santa Claus, which long
ago found favor with those who care
for our homes. Gold Dust Washing
Powder is known in every hamlet OF
the United States, it being everywhere
recognized as the leading product of
its kind.
Announcement is now made that The
N. <. Fairbank Company are about to
take another step forward to turn an
other page in their history of progress
by introducing another new soap. This
will shortly be advertised in a most
striking and original manner IS
For twenty-five years this company
was likewise the leading lard producer
of the world, and abandoned lard
merely because a new world was to be
conquered. With keen business per-
ception they saw in cottonseed oil the
basis for a still larger business in
more healthful, more economical, and
in every way more desirable food pro-
duct than lard. When this new pro-
duct was perfected and their plans
carefully arranged they turned their
attention from the lard business, and
with a courage born of the confidence
that they had produced what the world
had so long demanded, viz, a substi-
tute for lard, they launched "Cotto-
lene." The quick acceptance by the
public of this really meritorious article
attracted the attention of the ever
ready imitator, and the market was
soon flooded with limitations, sailing
under colors of all descriptions. But
Cottolene was first in the heart of the
people, and those who use it are not at
all likely to go back to lard or accept
an imitation.
The N. K. Fairbank Company attrib-
ute their success to the merit of the
articles they produce; to the fact that
their products are staple necessities of
life, not luXuries, and to careful,
thoughtful, persistent newspaper adj
vertising, which they continue through
all seasons, in hard times and in good.
Surely this is a far wiser plan than the
occasional blast Of trumpets and spas
modic efforts often characteristic of
others.
In the advertising branch of the bust
ness they are represented by the we'll
known firm of N. w. Aver & Son, of
Philadelphia, who purchase all their
advertising space
Another fact that may not be -gener-
ally known is that The N K. Fairbank
Company is conducted as one of the
departments of The American Cotton
Oil Company This fusion of business
forces was contaminated for the sake
of the greater facilities that ensue
from direct connection with the cot
tonseed mills to supply the public with
the purest article at so much less cost.
Surely no Chicago industry has
achieved greater success than The N.
K. Fairbank Company.