The San Francisco call. [volume] (San Francisco [Calif.]) 1895-1913, 1895-08-11
NEW TO-DAY.
DRAW ING THE LINE
The Difference Between Advertising Doc
tors and Doctors Who Advertise.
The Copeland Medical Institute Main
tains the So Month Rate at 91o
Market Street, Despite the Enmity
of Certain Doctors and Druggists.

A lady who recently placed herself under
treatment with Drs. Copeland, Neal and VIM
said:
az never would think of going to advertising
doctors. never did such thing in my life,
but my brother, who is doctor himself, adj
vised me to consult Drs. Copeland, Neal and
VIM, and followed his advice"
To speak with entire frankness the lady was
right in her opinion of advertising Doctors"
so-called, and the sentiment which she holds
bv no means alone has good cause
We have no fault to find with the sentiment.
The term advertising Doctors as she used 1t,
and as it is used by intelligent and sensible
people includes the whole wide range OF un-
scrupulous, unprincipled and disreputable
quackery.
The phrase advertising Doctors has been
for years, and is still to q great extent syno-
nym for quackery in its worst phases and we
do not blame sensible, thinking and Intelligent
people for steering clear OF it.
Drs. Copeland, Neal and VIM wish, however,
to make one point very clear and very distinct:
There are advertising doctors" and doctors
who advertise, and there is q wide difference.
Advertising doctors, in the first place, are,
as rule, no doctors at all. The large majority
of them have never seen the inside OF med1-
Cal college.
Under the head of Advertising Doctors are
included all that class of unprincipled and I'M
scrupulous men-usually uneducated and 1g-
norant men-who prey upon the sick and unfor-
tunate. Their ways are only too well known
to need description. They are often transient,
CTdN6llnS from pldC6 10 pidCcJ
and unprincipled AS q rule they promise mir
acles, and by their cunning and plaus1olhty,
extort large sums of money from the poorer
classes and those who can least afford to be
robbed.
There are advertising Doctors" and adver-
Using doctors as the term is used means takirs.
There are doctors who advertise, and in this
class are those genuine physicians and special
lists who have fulfilled all the regular require
| ments of medical study and practice, who nave
passed through the usual course OF medical
college and hospital study, and who have de-
| voted their lives to certain lines of practice,
combining themselves to these special lines.
| Their experience and their study have given
them special and pre-eminent skill in them.
and they choose the daily papers as a means OF
letting the public know their specialties and
| their success. AS conscientious physicians and
| as honorable men they believe in advertising.
| First in this class of doctors who advertise
| their specialties are Drs. Copeland, Neal and
VIM. They state to the public some OF the
| results of their work-their loca ion-their
| speealties. Their credentials, which ehal-
| lenge denial. are before the people.
They say to the pubic from the basis OF
| printed columns containing many testimonials
| from wellknown men and women in this COM
| munity: ''Tkis is the work we do. These are
! the results we accomplish. We ask to be
| judged by them"