The herald. [microfilm reel] (Los Angeles [Calif.]) 1893-1900, 1895-03-13
Decidu0us Fruit Growers Are
Organizing
COOPERATION THEIR SLOGAN
The Orange Market Demoralized by
Auction Sales
Butter at Bedrock In the Local Produce
Market-The Building Boom
Continues

Los Angeles, March 1.-THE success
the Southern California Fruit Exchange
in handling the orange crop has spuIred
the growers of deciduous fruits to take
steps to organize for similar purpose.
Already some of the Northern orchardists
have formed division known as the Cal
. ifornia Fruit Exchange of San Francisco,
and a movement has been on foot for some
time in the district represented by the
San Antonio Fruit Exchange-including
the foothill country from Duarte to On
/, tario-for the formation OF deciduous
fruit exchange. The necessity of organ
izing all the fruit growers in Southern
California, and in fact of the entire state
is being organized in order to make the
system a success, and with this end in
view the following circular has been is
sued
ONCE of
San Antonio Fruit Exchange,}
Pomona, Cal, March ., 1897
Dear Sir:-There haveing been some progress to
ward general organization of Deciduous Fruit
Growers in the dis riot represented by the San
Antonio Fruit Exchange and since II Is AMI an i'm
and in fact the whole State, organize for mu-
tual interests and the profitable marketing for
that a meeting REPRESENTING the deciduous
men of Southern California be held in the city
of Los Angeles, at the Chamber of Commerc /,
Fourth street and Broadway, on Wednesday,
March 20. 1895, at 10 80 O'Clock a. M. at
which meeting you are earnestly desired to bs
present, to participate in the proceedings and
F. Adams, recently manager, OF the California
Fruit Exchange OF San Francisco, who will be
on hand to present the plan OF organization
in the northern part OF the state, and to confer
with the growers of the southern part with
reference to some feasible plan OF organization
that will be Of immediate and lasting financial
ha n q a Of
2 BE on hand, Chamber OF Commerce, Los An
. seies, Wednesday. March 20, at 1880 o,cloc
a m and take an active interest in this mat
ter which concerns you. Yours truly
GEORGE W. OGLE.
Secretary pro tenn.
The plan proposed is such a reasonable
one and has been so successful wherever
tried that every fruit grower will find it
greatly to his advantage to encourage the
movement. Cooperation is the produc-
ers' only salvation in these days of killing
competition The orange growers have
demonstrated that they are capable of
marketing their fruit without the aid of
commission men, and why cannot other
producers do the same? They can and
(. will, unless the signs of the times are very
deceptive.
I + The organization of the Overland Fruit
Dispatch by the Southern California Fruit
Exchange will very greatly facilitate the
fruit shipping business. Refrigeratipg
SdIS nave Dctu ScCuIcu, anu Juc HcW lluc
is already in operation. Railroad men
are swarming about the offices of the Off
GERS of the new company tor the purpose
Of securing the privilege of hauling the
loaded cars over their respective roads
! While the new refrigerating car line may
not result in a reduction of rates, it will
result in better service, which is an i'm
portant consideration.
The market for Seeding oranges re-
mains very fiat. Foreign fruit is prac-
ticaly enjoying a monopoly for the time
being in the Eastern states, but this state
OF affairs can not last long.
The evil of the auction system of selling
fruit was recently demonstrated in New
York. Sixty-six carloads of California
ravels were in the hands of wholesalers
there, which they had bought +. 0. b.
These were being disposed of to tho trade
at satisfactory prices, when one dealer
offered two carloads for sale at auction. The
prices realized at the sale were lower than
those of the regular trade and this de-
moralized the business entirely. Retail
ers refused to buy at private sale, insist
ing upon waiting for further auctions.
Auction sales are also reported to have
demoralized business in Philadelphia and
Buffalo.