The herald., 1895-04-17

Excellent Work the Merchants That
n

The annual carnival or fiesta OF South
tiously named La Fiesta de Los Angeles,
literally the Festival of the Angels, came
into existence in the spring of 1894 as an
enterprise for the benefit of Los Angeles,
and incidentally all of Southern Califor-
MIA, of which the Angel city is the proud
metropolis. The idea grew out of the
midwinter fair at San Francisco absorb.
ing the usual Southern California citrus
exhibit, the money for that purpose be-
ing utilized to make Southern Califor-
MIA display at the midwinter. The mer-
camille community of Los Angeles, while
recognizing the benefits to be derived
from the exhibit at San Francisco was
not disposed to forego local demonstra-
ton which would directly benefit the
chief city OF the south. and a movement
was started by a number of promine mt
merchants and business men under the
name of the Merchants association, to
organize q local demonstration which
would be credit to the city. Among the
leaders in this movement were Major W.
c. Furrey, Max Meyberg and others, who
signed guarantee fund and started in
actively to raise funds. On Sunday,
February 4th, the following statement
was issued by the executive committee of
the Merchants association to the citizens
of Los Angeles, outlining their plans and
asking the cooperation of the general
public in making the celebration a sue
cess:
The Merchants association has I'M
dertaken to organize celebration similar
to the Mardi Gras of New Orleans, or the
Yelled Prophets of st. Louis. being i'm
pressed with the idea that Los Angeles
should take its place in line wit h the
larger cities of the United States and
Europe, and have yearly thousands of Wis
ltors who congregate at these festivals.
at is with the conviction of being
supported by all the citizens of Los An
geies that the Merchants association ha S
taken hold OF this celebration, and has
appointed it's committees
1.-The executive committee is prepared
to outline to the citizens general plan
of what is to be accomplished.
The proposition is to arrange for
six days celebration in April. commence
ing on Monday and lasting till Saturday
. night.
We shall ask the cooperation OF every
society, the National guard fire and po-
lice departments, Athletic and Turnverein
clubs and all international societies.
The parados will take up all DAYS of
the week, of which the floral parade will
be given the GREATEST opportunity. For
this parade it is intended to ask the own
ers of carriages. Of whatever kind, to par
ticipate, decorating the same with flowers
and shrubbery. Valuable prizes will be
offered for the most unique designs.
Another parade will be the business
parade giving the employees of the differ
ent branches an opportunity to show to
the citizens the large number Of en-
ployees, also Offering to them prizes for
the best display of the branches in which
they are employed. In this parade man
ufacturers will have an opportunity to
show their productions.
IAN international parade will be an
other feature, in which foreign socie-
ties will participate.
son Saturday it is intended to arrange
school children's parade, which is in
tended to excel in interest all other efforts.
Anyone who witnessed the children s par
ade on Columbian day in New York will
remember the great success and enthu-
siasm attending this parade.
1.-The committee will present silk flag
fo- the best marching of the different
classes of each school.
"a citrus flower and art exhibition
will be held in some large hall, under the
auspices of the flower festival and orphans
home, for the benefit of these institutions.
1.-The above will be conclusive of the
celebration being success from the be.
ginning. and it only rests with our citi-
zens to make it so by supporting the
committe by subscribing literally for the
fund necessary to carry it through.
Already $1,000 has been subscribed.
with a guarantee of $500.
"a committee will call on citizens for
subscriptions. AS it is impossible to
reach all. subscription lists can be found
at II. Jevne's, Peoples store, Fl. Shew-
ard IS and Meyberg Bros.
1.-The committee is DESTROYS of giving a
name to this celebration, by which 1t will
be known in future. In order to give ev-
cry one an opportunity to give his or her
choice for name, Il prize of $40 will be
given for the name selected; IS for second
choice, So for third choice and ~ for
fourth choice.
Letters containing the name will be re-
ceived by Max Meyberg, No. 140 South
Main street, Los Angeles.
GAN contestants must present their
choice before February 18th, when the
balloting for the name to be adopted will
take place"
There was some opposition to the plans
at first or the part of nun Der of gentle
men interested in the Southern California
mid-winter fair exhibit, which was
under the direction of the chamber of
commerce; but when it was understood
that the members of the Merchants asso-
"iation were ready to pay their own way.
assisted by the citizens of Los Angeles,
this opposition quickly subsidized. Max
Mey berg was elected director general of
the celebration and given full power to