The Providence news. (Providence [R.I.]) 1891-1906, 1895-10-24
Their Advertisements Declined.

The spectacle Of newspaper refusing the
patronage Of a concern manufacturing IA
high class article and prepared to pay ready
cash, is not OF common occurrence. Once In
a while our autocratio friend. The Ladies'
Home Journal, returns ones order with the
polite explanation that, while few things on
this earth would crafty him more than to
publish this particular advertisement. still the
demands upon his space are such that he will
be compelled to hold 1t over a month or two
before he can find n vacant corner for it. And
the Youths Companion now and then returns
your advertisement with note 10 the effect
that you have overstepped some ole of their
sacred rules but that IL you will rewrite
your advertisement and omit this OF that
point, 1t may be whipped into shape 20 that
they can accept 1T at their regular rates.
However most papers do not look down upon
the advertiser from IS per limo standpoint
and are only too hungry for what may come
their way. Under such circumstances being
compelled to refuse desirable ads must DO
quite as annoying to the publisher as to the
advertiser.
Fibre Chamois Is dress interiining. 1t Is
the product Of paper mill and has the ap.
pearance OF ordinary wood pulp treated ac-
capital lining. and very popular with ladies
who wish to give their dresses that broad
sweep demanded by modern fashion. The
usual retail price Is IS cents per yard, which
is popularity reported to allow an enormous
per cent. CT profit However this may be,
there is certainly large enough margin TO
allow them TO have spent something like a
quarter Of million in advertising and in
IL In Natu llxr
there have been others that witnessed this
success and entered into competition with
them. Among them has been tho newly or
ganized Ingram Jnterlinins Compan-. whose
president is the sales manager Of two we'll
| known paper mills.
| This concern started out with the idea of
advertising extensively, but found that many
desirable mediums had bound themselves to
| Fibre Chamois not to accept the ads OF any
| competing article. Tho situation has been
brought TO a focus in the case CT Vogue. This
| paper sent solicitor TO Mr. Ingram and in
| formed him that they would publish the ad-
vertisement of Cheveret in the space of one
page for Sl00. He accepted the offer and sent
| them the copy. 1t was then discovered in the
Vogue office that in previous contract with
Fibre Chamois there was clause prohibiting
| the publishing of an nd OF such an article as
| Cheverct. Very reluctantly the order was
sent back, with this explanation. Mr. In
| gram. having had several such experiences
| before, determined 10 make this test case.
and consulted one OF the most celebrated
lawyers of New York. Damages for being
| left out os this issue OF Vogue were fixed a,
| $40. co., and suit has been so brought
| It was also the opinion of counsel that th,
| paper refusing the advertisement of n rcput'
able article forfeited its right 10 be carried
| in the mails as second-clsss matter. In the
| application blank. which new publishers are
required to sign, is this question: "Can any
house in esSsi standing advertise in your pub
LEGATION at the regular published ratesf''