The herald., 1895-01-01
SYSTEM OF FRUIT EXCHANGES.
4 Method That Has Been of
Benefit to Growers.
What 1t Has Accomplished Since Its
Inauguration.
ket Over Four-Fifths of tho Entire
Orange Crep and Other Fruits.

Fruit growers OF Southern California
are all interested in the fruit exchanges,
as is everybody who desires the growth
of our state and its marvellous resources.
The Southern California fruit ex-
changes were inaugurated August 10Th,
1898. The necessity for placing their
product before the consumers was forced
upon the growers by the increased acre.
age of bearing orchards, together with
the unsatisfactory methods OF the con-
signment proposition.
The success OF the exchange system
in marketing the orange crop of last
year against adverse conditions, both
climatic ond financial, was beyond all
question. and today the system is recog-
nized by andsposeeees the good will of the
entire trade. The industry OF Southern
California is largely its fruit products,
and upon the successful marketing of
these depends its future. The exchange
system now controls over four fftha of
the entire crop for the present seaeon,
10 permanently. organized and managed
by conservative iness-likeIpolicy. by
which it holds the confidence of the
growers.
ADVANCE OF PROPERTY VALUES.
The value of properties responds al-
ways in proportion to the production.
The fact that orange groves today
have advanced fully rs per cent since
last apring ie conclusive argument
that the growers have solved the prob
lem, and they should now assert their
independence by copying from the old
nh r nk;
ments are met with fruit consigned by
growers who will not or can not ace the
value OF cooperation. Many crops OF
oranges were intrusted to the hands OF
the commission merchants three years
ago, and were used as club to beat
down the grower and destroy the indus
try.
The middlemen-that is the old ship-
pers and commission men-used the
growers in such O way, as if one was
fighting the other, and the result WAS
generally that the grower was called on
to pay freight, commission and other
charges. In Home cases the grower
never got any returns at all, and be did
not know what his fruit sold for, if it
ever was sold. II any grower will look
at this from purely business stand
point, he cannot help see the advantage
of belonging to the exchange that con-
trolls the fruit and must control the
prices, and can do the same work that
the middle man claims to do much
better and cheaper. The exchange that
ships the oranges grown around Los
Angeles 10 the Semi Tropic Fruit ex-
change, with its Office in the
German Am srican bank building, corner
of First and Main streets. 1t corr
hn iak; 81 IT,
nando. Glendale, Pasadena, Rivera,
Whittier, Downsy, Vernon. etc. LAST
season it handled the crop of all OF
these local associations. where the
growers had received almost moth.
ing for their previous crop. and paid
all the growers from 40 cents to rs cents
for their oranges; and the saving to
these associations, providing the middle.
man had sold all their fruit at good
prices, after deducting the charges for
handling the fruit and furnishing all
material, was about $3400. There are
other associations that received more
than this one, and the growers OF these
associations will stand by the exchanges.
This exchange last season shipped sew
eral cars OF green fruit, such as pears
and peaches, and they paid the growers
caah.
AN ENORMOUS CROP ASSURED.
The fruit from these shipments ar.
rived in good condition, carried we'll and
kept we'll, and these facts clearly prove
that our Southern California deciduous
fruits can be marketed in the east. Let
the growers OF deciduous fruits organizs
aad cu-operate like the orange men
have. This is the most important or.
ganization in Southern California to the
fruitgrowers. All should become inter
ested in it and all growers should be.
come members and workers.
This seasons crop promises to be
among the largest ever raised in South
ern California. 1t 10 carefully esti-
mated that 5000 carloads of oranges will
be shipped to market and the quality of
the fruit will be the best. The lemon
crop will be above the average. \