The herald. [microfilm reel] (Los Angeles [Calif.]) 1893-1900, 1895-09-21
READY FOR NEXT SEASON
The Fruit Exchange and the
Orange Crop
THE PLANS FOR MARKETING
Provisions for the Careful Distribu.
ton of the Fruit
10 the Light of Results Accomplished nore
Satisfactory Results Than Yet Attained
Are Looked For


business will be done next season. The
experience of the past two seasons has
been awaited of 70 the best advantage, anu
it is hoped and believed that the coming
season will prove as great an improve
ment over the last, as that was over the
ht.or.miss methods prevailing before
the organization Of the exchanges.
The executive board of the exchanges
thus sets forth the plans to be pursued IN
the marketing OF the crop now growing:
1. The executive board shall district
the territory EN- bracing the orange mar
kets to be supplied.
2. Establish at some central point in
each OF said districts a branch house or
headquarters to be in charge of a repre-.
sentative chosen and under the control of
the executive board.
3. Provided each of said representa-
tives with as many assistants as may be
necessary to thoroughly canvass and
properly manage and develop the mar
kets of the district.
4. Ascertain as nearly as may be the
amount of fruit required to fully supply
the markets of each of said districts from
month to month, and forward such
amounts from the various exchanges on d
pro rata basis.
5. The fruit TO be properly distributed
by said representatives aAd sold at prices
to be determined by socal conditions
from day to day.
6. All orders or inquiries for fruit re-
ceived by any exchange or the executive
board to be promptly transmitted by the
the district from which the same may
come, for confirmation, provided that
such orders shall be filled if satisfactory
to such exchange, and the district rep.e-
sentative shall judge that the market will
absorb that amount of fruit, but such
al, N mt ch ol ba oh to
account of the exchange furnishing the
fruit.
7. No schedule of prices or quotations
to issue from any exchange.
8. The representatives in charge of
said districts shall keep the executive
board posted as to tho condition of mar
kets and suoh other matters as they may
require. They shall also keep the re-
spectivs exchanges fully informed as
to the arrival and condition of fruit and
also disposition of same.
8. To avoid overstocking markets any
surplus of fruit en- route may be diverted
to other districts if not fully supplied;
or II not so available the surplus may be
sent to points fixed by executive board
and sold at auction. providing that third
grade fruit in car lots shall not be sent
for sale to far eastern markets without
the consent of the exchange shipping
same. The executive board shall deter
mine methods and have full charge of all
diversions.
10. All fruit other than such as may
be sold at auction to be sold in car lots to
regular dealers except in cases where it
may be necessary to do otherwise in or
der to develop new markets or protect the
interest of The exchanges.
IL. The representatives shall at all
times keepJthe executive board informed
as to the Wholesale and retail prices OF
fruit in their respective districts
II. All sales OF fruit shall be promptly
reported to the exchange forwarding
same. together with the name and address
OF purchaser and prices obtained.
IL. Representatives, hall furnish state
ments of such character and at such times
as may be required by the executive
board.
IA. Copies of all correspondence and
all other matters III any manner affecting
the interests of the exchanges, shall be
promptly forwarded by the respective
representatives to the exchange whose
interests are involved
ID. AT as early date as practicable
after the. boundaries of the various dis
tricts and location of headquarters shall
have been determined, the executive
board shall cause canvass of the princ-
pal markets in each OF said districts to
be made. for the purpose of acquainting
the dealers with the objects and pur-
poses Of the Southern California Fruit ex-
changes and soliciting their patronage
and cooperation.
is. Representatives shall be selected
and employed by the executive board on
salaries, and shall be required to furnish
satisfactory bonds for the faithful FER
Torrance IF their duties.
IL. Only losses sustained on fruit sold
by district representatives arising from
failure or default of purchaser or from
protecting interests of exchanges shall be
pro rated among the exchanges.
IL. Inc executive BOARD to take such
steps as may be necessary to promptly
and fully acquaint the growers with the
new order of things, to the end that there
may be ample opportunity to intelligent
ly determine the r relations for the COM
ing season, and shall inaugurate an ac-
tive campaign to bring larger percent
age OF the citrus fruit of Southern Califor-
MIA under the control OF the executive
committee.
10. All possible encouragement to be
given to efforts making with the view of
bringing the other fruit industries of the
state under the exchange system, thus
adding force and influence to the move
ment, providing more efficient force,
reducing.the expense, establishing a chain
of branch houses that shall become
famous for the distri bution of California
products, and inauguratlng system tnat
shall control and ultimately become the
supreme factor in handling and market
ing the fruit. vegetables and other like
products of the state.
20. The executive board shall appoint
as many inspectors as they may deem
necessary to establish uniform grades of
fruit and packing to be at all times sub
jeot to its control. provided the execu.
tive board shall not be liable for failure
to maintain the grades.
n Il Ipfr NJ bof f+c;-