Shepherdstown register. [volume] (Shepherdstown, Va. [W. Va.]) 1849-1955, 1895-02-21

Is ther in this world NOR painfnl
or soroing site than to Sc one of thes
mercantile monarx wandering aimles-
ly thru the winter of life, bereft Of his
power, his gigantic acumulatOns, his
priceless name and precius time? Too
late to begin the battle agen, his pow
er paralyzed, his faith in man gone
forever, yet his big, warm, onest hart,
his sad and genial smile lighting and
string up the sincerest sympathles of
evry man who admires oner, and re-
spects trn greatness, even tho it faild
in the fte with fate, and stands help
les and hopeless in the trak of unspar-
ing time. Had he welded that lever
that moves the world, had he flung to
the winds thos crafty delusions of cred
it, thos theories of big profits and un-
limited credit, insted of clos cutting,
and decisiv, agresiv qotations for the
''mony down" he wud ta-da hav ben
in the enjoyment of influence, afuence
and ease, attracting the curtesy and
admiration of the million instead of
waiting on the trak for the iron horse
to finish his story, end his unspeakable
agony, and still his broken hart forever
Yes, he auto have put in his windo for
the omnipotent cash, the long list OF
irresistible temptations beginning with
qire of note paper, l cent. had Of
ten told him so, but he seemed to kno
better than |.
No bisnes can prove perfect sncces
without advertising. Their ar thre
methods. One, that is not only mex
pensiv, but proftable-the windo
Place in ther irresistible temptations
that no paserby can resist-put in
ther sum tickets that vii induce them
who look in, to wonder whether thes
goods wer stolen as the oposition sed
tha wer The next is, the circular,
and this is for peple who do not sub
scribe to their newspaper. Place IN
ther sum items that no man can APP
roach, much les, match-that is al
most inexpensiv. The third and last,
is little xpensiv-the newspaper col
um. Always take colum, but change
it evry time U hav sumthingnu, and
put yor nu arrivals, yor spicy stuf, at
prices that must comand and capture
the public poket-boOk. always
adopted the thre plans, and hav al
ways advised our successful and distin-
guisht representative to do the same
thing.
But, greater still, than any Of thes,
is the advertiser who buys-the man
vii talk about il al da-the woman
vii talk al mite. always considered
this NOR potent than all the other 'hre
advertisements put together; but u
must hav them on your shelvs when
tha ar cald for. Twenty-Five cents
worth of these peny articles wud cost
no les than one dollar in the other
stors. What a leverage q hav upon
the public, and tha ar bound to apre-
ciate it, and talk about it, and adver-
tise you into speedy prominence and
prosperity. Tha mus indeed be dum'
damd fools who cud not discriminate
between twenty-five and three hum
dred percent.
1t wud be a capital idea if the Pres
ident wud pitch olney, that miserable
xcuse of Monopoly, out, and put in his
place. the father of the tarif, William
| L. Wilson.
Cash and credit had their perfect
synonym in Stewart and Claffin. In
the tragedies that wer lurid with ruin
thes prodigius personalities Playd each
his titan part. Stewart was as merei-
les as fate, as cold-bluded as savage
"a tyrant in evry fibre Of his marve-
lus genius. In the mimic masterpieces
of thaut he was like Shelly, in the con-
centration of force parallel to Nspo-
leon; his was the pride Of Lucifer, the
withering scorn of Mirabeau, the au-
dacity of Arnold, the heroic daring of
Thomas Paine at Valley Forge, the
fearles xecutiv ability Of Stonewall
Jackson, and when the dogs Of war
wer let loose, ther was Hel to pay.
Clafin was another type-King Credit
had, like the crafty Delilah, shorn him
of his almost ilimitable power, the great
Rebellion tore him into pieces. and in
his deth struggles his giant rival stood
t over him with uplfted, Implying sord-
: The fantom Of the blak shade hung
over him bat for single da, the COM
r ercial world accepted his pluk as gold,
aknoledgd his ambition as bonds, and
his ability commanded the admiration
and confidence Of bank and mills and
capitalists, and at daybreak ne stood
in battle aray. When land pirate