The San Francisco call. [volume] (San Francisco [Calif.]) 1895-1913, 1895-06-13
THE ATLANTA EXPOSITION.

The efforts which the State Board of
Trade is making to provide a suitable dis
play OF California products and resources
at the Atlanta Exposition should not only
lind favor with the people, but should re-
celve every assistance which individuals
and which counties can give. All the
leading States of the Union will be repre-
sented there, and California owes it to her
self to take her place among them. We
can never make our products too we'll
known and consequently can never display
them too often. Each display of the kind
has added to our prestige and increased
our markets, and we would lose much if
we neglect the opportunity of display
now.
There is a special reason why we may
expect more than ordinary benefits from a
comprehensive display at this exposition.
The droughts of summer and the billiards
of winter have discouraged thousands of
settlers in the rainless regions and treeless
plains of Kansas and Nebraska, and these
people are now on the lookout for new
homes. The South has been making
earnest efforts to attract them and indeed
to attract immigration generally, while
Southern railroads have been heartily
cooperating with Southern State bureaus
and chambers of commerce in the work.
The Atlanta Exposition is part of this
widespread and far-reaching scheme to
bring new settlers to the South. Every
man who desires home in milder
climate than the North will be given great
inducements to go to Atlanta and see what
the various Southern States have to offer.
California is in this respect rival of the
South. She also desires immigration and
can offer an even more genial climate and
fertile soil. Therefore it behooves her to
look after her own interests and to meet
the home-seekers who visit Atlanta with
display that will invite them to come to
the Pacific Coast.
In addition to looking after our interests
in regard to immigration, we must also
look after our fruit trade. The Southern
States will make big displays of fruit, and
try to gain customers not only in the big
cities but in all the small towns of the
North. Florida will show her oranges and
strawberries and Georgia will exhibit her
peaches, pears and watermelons. All the
luxuries of Southern fruit products will
be displayed to tempt the Northern palate
and make a market for the coming season.
Here again California is rival of the
South. We also have fruit to sell. At
present we are seeking mainly the big
markets of New York and Chicago, but it
would pay us well to seek likewise the
markets of the smaller cities. Therefore
we must show our fruit in Atlanta in order
to get our share at least of the great trade
of the Northern States in those products.
AS the exposition opens in September
there is no time to be lost in preparing for
it. The Board of Trade proposes general
conference of Supervisors in order that each
county may do its share in providing
money for the necessary expenses. The
plan promises good results, and will no
doubt be favorably received throughout
the State. AS every county will be bene-
fitted by the display each should do its
part, and as was stated at the meeting of
the Board of Trade on Tuesday, San Fran
cisco ought to lead off on the theory of the
Half-million Club that what is done to
benefit the whole State is of advantage to
its chief city.