The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1895-06-23

A lady who recently placed herself
under treatment with Doctor Shores
said:
Il never would think of going to an
advertising doctor; L never did such a
thing in my life. l have a brother who
is doctor in the country and who knew
DR.. g. w. Shores years ago in college;
he advised me TO consult him and fol
lowed his advice
To speak with entire frankness, the
lady was right in her opinion of "ad-
vertising doctors" so called, and the
sentiment, which she holds by no means
alone, has good cause.
We have no fault to find with the senti-
ment. The term advertising doctors
as she uses ii and as it is used by intelii
gent and sensible people, includes the
whole wide range of INSCRIPTIONS, I'M
principled and disreputable quackery.
The phrase advertising doctors" has
been for years, and is still. to d great
extent, a synonym for quackery in its
worst phases, and we do not blame sensi-
bic, thinking and intelligent people for
steering clear of it.
DR.. G. w. Shores wishes, however. to
make one point very clear and very
distinct
There are advertising Doctors and
doctors who advertise, and there is a
wide difference between them.
Advertising DOCTORS" in the first
place, are as rule, no doctors at all.
very large majority of them have
never seen the inside of a medical col
graduates a all, or have passed question
ably through some small, silent diploma
mill, that the law OF the land has since
reached and crushed from existence.
Close investigation generally shows that
they are men with no permanent adj
dress, home or responsibility, and have no
ability
Under the head of advertising doctors"
are included all that class of I'M
principled and interruptions men-usually
uneducated and ignorant-whO prey upon
cir nd fort 70 rIefr- rr-.ax
are only too well known to need descrip-
ton. As d rule they promise miracles,
and by their cunning and plausibility eX-
tort large sums of money from the poor
er classes and those who can least afford
TO be robbed.
There is still another class of men be
side those included under the head of
advertising doctors" who are undoubted-
~ as dangerous to the public and as
much to be avoided. 1t is that certain
class of men who call themselves doctors
and pretend to know everything; who
have not ability enough TO study a
specially nor ambition or energy enough
to practice it if they did study it. Men
who exc out an existence on two or three
patients a week, and charge exorbitant
fees for questionable services AFTER
they are rendered, thus making the I'M
fortunate honest patient VINO pays his
bill, pay for services rendered those who
don't.
And now. there are doctors who adver-
tiSe, and in this class are those genuine
filled all and more than the regular re-
quirements of medical study and prac-
tice; who have passed through the full
course of medical college and hospital
study, and who have devoted their lives
to certain lines of practice-confining
themselves to these special line. Whose
experience and study has given them
special and pre-eminent skill in them,
and they choose the daily papers as
means of letting the public know their
specialtieS and their success. AS con-
ScientiouS physicians and as honorable
men they believe in advertising.
First and foremost in this class of
doctors who advertise their Specialties
are DR.. w. G. Shores and his associates.
They state to the public some of the re-
suits of their work, showing their ability,
training, experience and responsibility
their location, permanence and their
specialties.
They say to the public from the basis
of printed columns containing many
testimonials from well known men and
women in this community: This is the
work we do. These are the results we
accomplish. We ask to be judged by
them"
To this extent they advertise and their
course is endorsed by the leading lights
men IN what is known as general and
private practice, and if motives of jeal-
ouSy inspire less prosperous physicians
to criticize their methods DR.. G.. W.
Shores and associates have this reply to
make:
Their work is before the public. They
are doing good. They are curing their
frauds out of the community. They are
by their system of low charges, placing
the most Skillful medical treatment within
the reach of all classes.