The San Francisco call. [volume] (San Francisco [Calif.]) 1895-1913, 1895-03-21

groundless prejudice on the part of the con-
sumer--a prejudice which is stimulated and
kept alive by the enormous sums spent in ad-
vancing certain brands of cigars The Eastern
men put their money into advertising, at the
expense of the cigar.
When you buy an Eastern cigar you pay 25
per cent for the tobacco, % per cent for the
labor, 20 per cent for the manufacturer and
Jobbers profit and 30 per cent for the adyertis-
ing. In buying a California cigar you pay
little or nothing for advertising and you get
the full amount OF your money in the value OF
the goods. In both cases the retailers profit is
the same.
William Schader followed with a paper
on the manufacture of art-stained glass.
He reviewed the history of the trade, and
said that although the use of art-stained
glass has been going on since its invention,
it has remained for the latter half of the
nineteenth century to evolve the most
wonderful results. The speaker said:
San Francisco has kept apace in the forward
march OF this art industry, and it is a great
mistake to think that we cannot rival in
works OF art, be it either the East or Europe
yes, we not only compete as regards quality,
but also in point of cost, we can go them sew
eral better. We have as good artists and me-
chanicS in this branch right here in our midst
as can be found anywhere, and as the salaries
and wages are not higher than in the East, il
stands to reason--labor being the principal
part OF the cost-that we can produce art glass
better for the money than any imported.
In our case it amounts to this, that we have
10 cure the public of widespread prejudice
that art glass can be produced cheaper East.
When they are convinced that the very opposite
is the case it will be dollars and cents in their
pockets to act according to that conviction.
The next speaker was Charles M. Short
ridge, who made a brisk and energetic
speech, which was frequently interrupted
with applause. He said:
feel somewhat out of place to be called upon
to address this kind of an audience. AS look
into your intelligent and earnest faces realize
that II am TO do any GOOD at all 1 must con-
line myself to. straightforward, honest Ian
press plays in the upbuilding of the great in
dustr1es OF California, and l am not expected
70 make or attempt to make, any fancied
flights OF language for the mere purpose of
effect.
assure you that 1 appreciate the dignity
conferred upon me by requesting few words
from me regarding the attitude of the press to
the great industries of which you are the crea-
tors and maintainers. / appreciate it, and
assure you that 1t is with no spirit of criticism
that have come; it is rather with words of
praise for what the press has already done. |
fancy, Mr. Chairman, it might be con-
sidered quite out of place for me to predict
Der OF the press might intend to do.
1t might be considered in a personal light l
therefore prefer in broad terms to compli-
ment the press for what ii has done / speak
OF 1t as an entirety; / speak of the most
humble member OF that great free institution
which has done as much and possibly more
alone excepting the free public schools and the
church, to raise mankind above the level
where they were found than any other institu-
ton among men. If it is therefore, gentlemen
the press as whole of which i speak, and
1t is to 1t that direct your attention; not to
any particular member thereof. If | should
therefore, suggest anything other than com
pliment for what has been done, 1 would not
be expressing my sentiments. l desire at this
time TO be practical, and to suggest some one
policy to which the attention Of the members
OF the press and the reading public may be
directed, and that is that the press should
recognize that it is its duty to encourage the
consumption of home-manufactured goods.
was more than pleased TO hear the senti-
ments of the distinguished gentleman who pre-
coded me. Would that had that sweet accent
that l had that experience, that knowledge
that could speak to you plainly as our dis
tinguished friend has done. He spoke of IMAM
gentlemen, conveys the meaning OF my practi-