davidaulloa/AmericanStories huggingface dataset:
The Cape Girardeau Democrat. (Cape Girardeau, Mo.) 1876-1909, 1895-09-14
NEWSPAPER CIRCULATION.
The secret of the Way TO Set Readers
and 20 Keep Them.

A recent issue of newspaper pub
llisbed in one OF the largest cities in
the country gave the leading position
on its editorial page to double-lead-
ed announcement of the abandonment
of.the issuance ofan art supplement-
and tha. adoption OF another scheme.
remarking that for the Ornamental
ton OF the library and parlor better
art publications are needed than any
that can be sent out in the folds of a
great newspaper.
1t is a wonder that an inkling Of the
insufficiency OF any scheme to increase
circulation other than the steady day
by-day or week-by-wee making OF a
newspaper good enough to attract
readers does not ofteaer enter the
acute brains of newsper managers.
During the past four or five years
there have been myriads of schemes
concocted to induce people to buy
newspapers. Many newspapers have
risen to more or less dizzy heights of
prosperity, and have gradually sunk
again to the level OF their merits as
newspapers. Some, indeed, have
shrewdly recognized the illusory
nature of the promises held out by
the coupon, the book, the picture, and
other devices, and have used them
merely attract attention to their
substantial merits. These have
profted permanently. But for one
that has followed the schemes with
real improvement, and thus held some
of the transitory readers, there are
scores that have not done anything. of
the sort, and have gained nothing but
unpleasant experience.
There is but one way to boom circu-
lation that is really considering.
1t is 10 make a good paper.
Everybody feels the need OF news
paper. and everybody is going tor buy
the best newspaper offered him ac-
cording to his basis of judgment OF
Wnlcn the DeSt Is.
1t follows, as night follows day,
that to successfully boom circulation
the needs and tastes of prospective
buyers must be carefully studied, and
then the paper must be made a good
paper; according to the judgment of
the people who are expectedto read it,
rather than according to tho taste of
the man who makes it
The fundamental error OF a large
proportion of editors who do not at
tain.the degree of success they desire
is that they endeavor to induce the
people to read their sort of news
paper. Now man wears the sort of
clothes that suit his own taste. He
also reads the newspaper that comes
nearest to giving him the sort of news
paper reading he wants.
To people hungering fora news
paper it is useless to offer cheap re-
productions of paintings, cheaper got
ten up books. etc. It is useless to Of
fer them anything but the sort of
newspaper they.demand. Whatgrocer
would think of wrapping up sweet
potato for customerthat called for
lemon?
1t is the news that people want in
newspapers, and when they buy news
papers. A full recognition of that
fact must constitute the foundation
stone of any and all schemes to boom
circulation. or the manager will be
forced to ''eat snowballs. . or apples
OF Sodom. -Newspaperdom.
The Cape Girardeau Democrat. (Cape Girardeau, Mo.) 1876-1909, 1895-09-14
How TO Roast Beef.

Roast beef is common enough to be
better than it is on most tables. The
tip of the sirloin is most juicy and
best; after that the first cut of the rib
is a good piece to buy. Remove the
bones in the flank end; this the butcher
will do. but will never send the bones,
which you should have for the fat in
them for basting, unless you fight for
them. Wipe the meat over with a wet
cloth and skewer Put the bones in
the bottom of the pan and roast the
meat on a rack. How many house
keepers there are who roast meat in
the bottom of a baking pan! 1t should
rest upon rack, such as can be
bought in any house furnishing de-
,partment of any shop for a few cents.
Put the meat on the pack bone side
up, rub over with salt, pepper and
lastly with -four. Allow twenty min
utes to pound for roasting. Have a
very hot oven, and baste often. After
the meat is partly, done turn the bone
side down and finish roasting thus.
Baste five or six times with the fat in
the bottom of the pan, which cooks
out of the meat and the bones, and do
not add any water to the pan till the
meat is half done; if the water is put
in earlier the temperature of the oven
does not get above 212, the boiling
point of water, and for the first half
hour of the cooking a temperature of
400 degs. is needed to make the meat
tender and juicy.
The Cape Girardeau Democrat. (Cape Girardeau, Mo.) 1876-1909, 1895-09-14
Bucklen,s Arnica salve.

The best salve in the world for cuts,
bruises, sores, ulcers, salt rheum,
fever sores. letter, ehapped hands,
corns, and all skin erup
tins, and positively cures piles, or no
pay required. 1t is guaranteed to give
perfect satisfaction or money refunded.
Price % cents per box. For safe at
Blomeyer & Haman.
The Cape Girardeau Democrat. (Cape Girardeau, Mo.) 1876-1909, 1895-09-14
You

will never regret sending three 2-cent
stamps to pay postage, to A. P. Ord
way s. Co., Boston, Mass, for copy
of DR.. Kaufnann's great Medical
Work; 100 pages, colored Illustrations;
of great value to every family.
The Cape Girardeau Democrat. (Cape Girardeau, Mo.) 1876-1909, 1895-09-14
wedding supper al 20 Cents Head.

Thomas f. O'Brien. an officer of the
Department of Public Works, had a
Judgment of -s2S with costs, rendered
against him in the Yorkville court to-
day. His wedding supper had been
furnished him by J. Fanotzzi, ca
terer, uFebruary IL, last. and O'Brien
neglected to settle the bill therefore
O'Brien is in receipt of salary of
81, 200. He expected it to be increased
to 1.S00, and in anticipation of this
he was married February Ii, inviting
twenty couples to eat wedding sup
per with him and his bride. All the
invitations were accepted. With the
wedding supper the caterer furnished
wine and service. O'Brien assured
Fantozzi that he would pay the bill in
a months time, when he would be
more able to do so, as his salary
would then be raised. Since then
Fantozzi has asked O'Brien for the
s23 due him, and finally brought suit.
The case was called yesterday, but
O'Brien was not in court. Judge Nc
Keon, on learning from the caterer
that he had furnished a wedding sup
per to forty persons for s2s, exclaimed:
"What. How could you do it?''
''You see O'Brien was Brookield
man, and I put the suppers at cost.
N. Y. Evening World.
The Cape Girardeau Democrat. (Cape Girardeau, Mo.) 1876-1909, 1895-09-14
Land for sale.

Parties wanting fertile lands in
Pemiscot county should write to J. E.
Franklin at Fredericktown, Mo.
These lands are reunsurpassed infertility
and are now cheap butsure to rapidly
increase in value. w-1m.
The Cape Girardeau Democrat. (Cape Girardeau, Mo.) 1876-1909, 1895-09-14
Medical Book Free.

After half century of experience,
DIR. Humphreys has revised and en-
larged his Manual. 1t is sent post
paid by addressing the Humphreys
Company, New York.
The Cape Girardeau Democrat. (Cape Girardeau, Mo.) 1876-1909, 1895-09-14
True Friend

to the sick and suffering is DIR. Kauf-
mann's great Medical Work, finely IL
Illustrated. Send three 2-cent stamps,
to pay postage, to A., P. Ordway &
Co., Boston, Mass. ,wand receive az
copv free. 5Ss nssz.sss u e
The Cape Girardeau Democrat. (Cape Girardeau, Mo.) 1876-1909, 1895-09-14
THE FIGURES CHANGED.
The Board of Equalization Has Been
Adding Up on Some of Our Mer-
chants.

The Board of Equalization has been
figuring and as result the taxes of
some of our merchants have been
raised. Following are the the figures:
DATGEn
Arizona republican., 1895-12-14
TIRED WOMEN

Need to have the action of the kid- neys stimulated and the system toned up. Parks Sure Cure is the best rem- edy to accomplish this. Many a wo- man finds that she is tired out by work which ought not to tire her at all. She fears that her system is broken down and she is hopeless invalid when a few doses of Parks Sure Cure would make her look at life from different point of view. Don't delay. Every bottle is guaranteed Sold by c. Eschman & Go.
Arizona republican., 1895-12-14
WORTH REMEMBERING.
HE READ NEWSPAPERS.

HE READ NEWSPAPERS.
 ssHaye you observed" said a mercha ant to a customer, .the handsome advertise mtnt have on fence between PhenIx and Mesa?" sNO," replied the customer, s'but if you will send the fence around to my house I will try to read the announce ment. I read the papers and haven't time to go around reading billboards.'' And the merch ant scr atched his head.
Arizona republican., 1895-12-14
LOCAL BREVITUES,

Get Cook & Bells prices before send ing away for jeweTy or novelties. It costs nothing ito investigate.
Arizona republican., 1895-12-14

The Ivy Green restaurant under the popular management of Mrs. A. Will liamson, continues to attract new pa irons and retain those it already has.
Arizona republican., 1895-12-14

For steaks that are well cooked and served in elegant shape, for eggs that are fresh, for the best coffee, for the largest oysters, for all these things go to Murray's cafe.
Arizona republican., 1895-12-14

For Rent-One of the neatest fur nished rooms in Phoenix, for one or two gentlemen in private family. Mrs J. A. Johnson. 245 East Madison.
Arizona republican., 1895-12-14

Eagle Brand" eastern oysters, Der wick Bay oysters in bulk, fine candies and fresh fruits at J. A. Phillips.
Arizona republican., 1895-12-14

Wanted-To meet man who is will ing to invest small amount of money in the investigation of a low-grade gold mining proposition. Address "C." Republican office.
Arizona republican., 1895-12-14

Something new in belt buckles. Call and see them. Cook & Bell.
Arizona republican., 1895-12-14

For Sale or Rent-Five acres in al fafa with three room frame dwelling, screen porch, one-half mile from city, $12.50 per month. Ten acres, three room house. all in alfalfa, rent, $15 per month, one mile from city. Rid dle 6 Gray, IS West Washington St.. Room 1
Arizona republican., 1895-12-14

Wanted-To meet man who is will ing to invest a small amount of none, in the investigation of a low-gradt gold mining proposition. Address "C." Republican office. Another invoice of goods received at Nicholson, the tailor's. Go and see the magnetic healer anG clairvoyant medium. Long expert. ence and unequalled success. Will tell of mining and business affairs Has given satisfaction in every in- stance. A S. Third street.
 Souvenir spoons are the things tc send your eastern friends for Xmas Cook & Bell have the largest selection
 Wanted-Renter for three furnished rooms for s2O per month. Inquire Fred Mauk at transfer office.
 For Sale-Horse, buggy and harness Address box SS. Phoenix.
 Hotel Argyle, corner Second and Olive, Los Angeles. Headquarters for Phoenix people. Geo. E. Weaver, of the Grand View, Catalina, proprietor.
 Lost-On Jefferson street, a pearl stick pin set with diamonds. If found, return and be rewarded. Mrs. A. J. Sampson, PAS est Jefferson soreet.
 For Sale or Lease-Choice piece of inside property. Best business location in Phoenix. Address box 513.
 Nicholson, the tailor, got the latest crystal plates for showing up goods. See them in show window.
 Eagle Brand" eastern oysters, Der wick Bay oysters in bulk, fine candies and fresh fruits at J. A. Phillips.
 The Ivy Green restaurant under the popular management of Mrs. A. Will liamson, continues to attract new pa irons and retain those it already has.
 There are yet a few nice rooms at the Gregory house. East Washington street
 Furnished rooms, corner Jackson and Second avenue.
 For Sale or Rent-Five acres in al falfa with three room frame dwelling, screen porch, one-half mile from city, $12.50 per month. Ten acres, three room house. all in alfalfa, rent, $15 per month, one mile from city, Rid dle 6 Gray, IS West Washington St.. Room 1
 1 The Phoenix sanitarium, 630 North Center street, is now open to receive invalids. Fireplace in every room Dr. H. E. Stroud, superintendent l Go to Frank NJ. Bergen, the accom- modating groceryman on the corner of Fourth avenue and Washington street, | for your fresh groceries.
 The Star bakery takes the cake in making good breads, pies, doughnuts, coffee cake and fancy cake.
 Cut flowers for sale at the Dunbar place in West Capitol addition.
 To Rent-Large, sunny, nicely fur nished front room with bay-window, for two gentlemen or gentleman and wife. Board near by if desired. Ad- dress 'M," Republican.
 Little, the stenographer. All work strictly firSt-claSS
 Furnished house to rent. Clark Churchill. 37 and 39 s. Center street.
 Tovrea's meat market. West Wash ington street.
 Guns! Guns and ammunition of all sorts and sizes at Dawson &<Fish.
 Best cup of coffee at Coffee As"
 Phoenix steam laundry, corner Jack son and Center streets. FOR SALE. Fine lands with water in tracts from ten acres up.
 CLARK CHURCHILL. 37 and 39 South Center street. Awarded
 Highest Honors-World's Fair, 'DR:
 OnIfEt
Arizona republican., 1895-12-14

Nicholson, the tailor, got the latest crystal plates for showing up goods. See them in show window.
Arizona republican., 1895-12-14

Furnished rooms, corner Jackson ant Second avenue.
Arizona republican., 1895-12-14

Furnished rooms s6 per month and upwards. West End house,
Arizona republican., 1895-12-14

Wanted-To buy, good Jersey COW. Address box 88, Phoenix.
Arizona republican., 1895-12-14

There are yet few nice rooms at the Gregory house. East Washington street
Arizona republican., 1895-12-14

Another invoice of goods received at Nicholson, the tailor's.
Arizona republican., 1895-12-14

My lady looks into the mirror
 And her face it glows with delight, AS she sees the vast improvement
 Since she used Parks Tea each night She is never tired or weary,
 Her ills and her pains have fled; Since she drank of Parks Tea each
 evening,
 A cup full on going to bed. Sold by c. Eschman & Go.
 Choicest meats. lowest prices, at Balsz & Bolin's Monroe market, 437 Monroe.
Arizona republican., 1895-12-14

For Sale or Lease-Choice piece of inside property. Best business location in Phoenix. Address box 513.
Arizona republican., 1895-12-14

Go to Frank M. Bergen, the accom- modating groceryman on the corner of Fourth avenue and Washington street, for your fresh groceries
Arizona republican., 1895-12-14

The Phoenix sanitarium, 63O North Center street, is now open to receive invalids. Fireplace in every room. Dr. H. B. Stroud, superintendent
Arizona republican., 1895-12-14

Lost-On Jefferson street, a pearl stick pin set with diamonds. If found, return and be rewarded. Mrs. A. J. Sampson, PAS est Jefferson soreet.
Arizona republican., 1895-12-14

Souvenir spoons are the things tc send your eastern friends for Xmas Cook & Bell have the largest selection
Arizona republican., 1895-12-14

Hotel Argyle, corner Second an
 Olive, Los Angeles. Headquarters fo Phoenix people. Geo. E. Weaver, c the Grand View, Catalina, proprietor
Arizona republican., 1895-12-14

The Star bakery takes the cake in making good breads, pies, doughnuts, coffee cake and fancy cake.
Arizona republican., 1895-12-14

Go and see the magnetic healer and clairvoyant medium. Long experi- ence and unequalled success. Will tell of mining and business affairs. Has given satisfaction in every in- stance. A s. Third street.
Arizona republican., 1895-12-14

For Sale-Forse, buggy and harness Address box SS. Phoenix
Arizona republican., 1895-12-14

Wanted-Renter for three furnished rooms for S2O per month. Inquire Fred Mauk at transfer office.
Arizona republican., 1895-12-14

Fine lands with water in tracts from ten acres up.
 CLARK CHURCHILL. 37 and 39 South Center street.
Arizona republican., 1895-12-14

Cut flowers for sale at the Dunbar place in West Capitol addition.
The Caucasian. (Clinton, N.C.) 188?-1913, 1895-01-10
IMPORTANT DISCOVERY.

4 preventative against hydropho-
bia and sure cure for dog bite.
snake bite and the sting of poison
Gus reptiles and insects.
This remedy will prevent Hydro
phooia. if used in time. Therefore
you should have it in the house all
the time. A bottle will last life
time if you are never bitten: and if
bitten, you would not be without It
for thousand times its coat. Ii will
cure dog bites and snake bites, as
we'll as prevent that terrible malady
the result of dog bite, for you are IL
able to have Hydraphobla whether
the dog that bit you was mad at the
time you were bitten or not. Pre-
pare before you are bitten and thus
be on the safe side.
Price 80 cents per bottle Or ~. 0(
per dozen, sent to any part of the
United States securely packed upor
receipt of price. In ordering single
bottle send 5 cents extra to pay post
age.
Full directions accompany eact
bottle. Write for testimonials
Agents wanted. Address,
Goldsboro Remedy Co.,
Box D Goldsboro, n. c
The Caucasian. (Clinton, N.C.) 188?-1913, 1895-01-10
Popular Everywhere.

BEGINNING with small local sale i'm
a retail drug store. the business of
Hoods Sarsaparilla has steadily in
creased until there is scarcely village
or hamlet in the United States where it
is unknown.
To-day Hoods Sarsaparilla stands at
the head in the medicine world. a0Isir-
ed i'm prosperity and envied in merit by
thousands of would-be competitors. 1t
has a larger sale than any other medi-
cine before the American public. and
probably greater than all other sarSa-
parillas and blood purifiers combined
Such success proves merit.
Ii YOU are sick is ii not the medicine
for you to tryi Hoods Sarsaparilla
| Cures.
The Caucasian. (Clinton, N.C.) 188?-1913, 1895-01-10
FOUR BIG SUCCESSES.

Having the needed merit to more
than make good all the advertising
claimed for them, the following four
remedies have reached phenomenal
sale. DR.. Kings New Discovery, for
consumption, Coughs and Colds, each
bottle guaranteed-Electric Bitters,
the great remedy for Liver, Stomach
and Kidneys, Bucklen's Arnica
Salve. the best in the world, and DIR.
Kings New Life Pills, which are a
perfect pill. All these remedies are
guaranteed to do just what is claim
ed for them and the dealer whose
name is attached herewith will be
glad to tell you more of them. Sold
at j. r. Smiths, Mt. Olive. n. c..
j. H. Hill d Son, Goldsboro, n. c.,
K. FL. Holiday, Clinton. n. c., and
all Druggists.
The Caucasian. (Clinton, N.C.) 188?-1913, 1895-01-10

Yesterday beiug the day liked b.,
Law for the mrrtI' x Of 81 Ok hold"rs
ia banks, MEETINGS were held H. th'
sarI'us tauAs OF 'hi' city.
] hc stock hoidrrs of he National
bark If Raleigh had u gp' Il meet ~
large ma 'rlty 1T the stock being
repr, s"ui,d, a'd - jnved "A divide"
winch makes stocknoldrrs in any
ting happy. They elected a strong
t,lrd 1T directors. consisting of
Hon j. Is. Barchlnr, W. & Up
chursh, JAMES A. Briggs, &. VI
Busbee, julius Lewis, + o. Nor.
ing, Chas. II. BeIvln and Thomas Il.
Crowder.
he old corps Of officers were con
tinued as follows:
Chns II. lt,lvln, president; W. &.
UIchurch, vice president; i. ii.
Briggs, cnshi"'; Julian Il Timber
lake trlle'; +. l.. Mahler, general
acc untanr; W. T.. Womble and j,
ll"rden; book-keepers; ID. ID. Up
church, clerk.
The Caucasian. (Clinton, N.C.) 188?-1913, 1895-01-10
MARVELLOUS RESULTS.

From IL letter written by Rev. J.
Gunderman, of DimOndale, Mich,
We are permitted to make this ex-
tract: IL have no hesitation in re-
commenting DR.. Kings New Discov-
cry, as the results were almost mar
velous III the case of my wife. While
was paste, of the Baptist Church
at Rives Janctlon she asas brought
down with Pneumonia succeeding La
Grippe. Terrible paroxysms of cough
ing would last hours with little in
terruptlon and it seemed as if she
could not survive them. A friend
recommended DR.. Kings New Dis
covery it was quick in its work and
highly satisfactory in results" Trial
bottles free at j. X. Smiths, Mt.
Olive, n. c., ]. II. Hill 4 Son, Colds
boro, y. c., Il. H. Holiday, Clinton.
N. c., and all Druggists. Regular
size j0c. and $l.00.
The Caucasian. (Clinton, N.C.) 188?-1913, 1895-01-10
\ Remarkable oil Well.

The kirkbride NO. | Oil Well, is
located in Madison township. San
|, dusky county, Ohio. The flow of
oil commenced November 18th: The
spectacle is described as one of the
most magnificent ever witnessed in
that part of the country. First APP
peared u column of water rising or
10 feet in the air: this WAS followed
by a black stream of mud and sand
which gradually changed to yellow;
then, with deafening roar, the gas
burst forth in an immense volume,
hiding the derrick from view. AS
this cleared away a solid golden co..
: umu foot in diameter, shot from
the derrick floor a hundred feet into
the air, there breaking into frag-
meuts and falling in shower of vel
low rain for quarter of mile
around. For period of five hours
this great column of oil shot upward.
In very few moments the field
about TIE we'll was covered several
inches deep with petroleum; within
Rthree or four hours, the bitches fol
miles around were overlooking with
loil. Dams were instructed in order
that the product m ght be estimated
but these were oyrrtlown and swep
away as rapidly as built. Some per
sons living in the vicinity, alarmed
pit the spectacle. packed their house
lold goods and fl d. The Buckley
Ppumping station mile distant Wa
compelled to extingpish Its fires o
account of the gas, and all other fire
Awithin the district were put out.
was u literal flood of oil, the estims
nd production for the first twenty
bur hours being ii 100000 gallons
About eighteen thousand barrels pc
day have been saved and markete
since the oil has been brought undt
full control. The owner has refuse
nam offer Of five hundred thousar
dollars for the well, being contei
with the income of ten thousand do
lars per dsv which it affords him.
| Frank Leslies.
The Caucasian. (Clinton, N.C.) 188?-1913, 1895-01-10
CATARRH CANNOT BE CURED

with Local Applications. as they can
not reach the seat of the disease.
Catarrh Is a blood or constitutional
disease and in order to cure it you
must take internal remedies. Halls
Catarrh Cure is taken internally, and
acts directly on the blood and mucous
surfaces. Halls Catarrh Cure is not
quack medicine. 1t was prescribed
by one of the best physicians in this
country for years, and is a egular
prescription. Il is composed of the
best tonios known. combined with
the best blood purifiers, acting d.
rectly on the mucous surfaces. The
perfect combination Of the two in
gradients is what produces such Won
derful results in curing Catarrh.
Send for testimonials. free.
F. ]. CHENEY Il CO., Props, To-
ledo, o. Sold by Druggists, price zoe.