Fisherman & farmer. [volume] (Edenton, N.C.) 1887-19??, 1895-03-08
HOW TO ADVERTISE.


| publishes all article on the sub
ject Of town advertising written
by Mr.. +. J. Cooke, a correspon-
dent of the Manufacturers Record
We give it here III full. 1t should
be read carefully and thought
fully by the business men of
Edenton. Mr.. Cooke writes:
Advertising a city or town as
d merchant would advertise his
business is of comparatively re-
cent origin, yet during the past
ten years this plan of letting the
world know Of the r source and
advantages Of a city has been
highly successful. ! say this
from knowledge of what l am
talking about, for l have been
engaged i'll doing this class Of
work tor the Manufacturers Rec
ord, Of Baltimore, FOR several
years. And I will say more;
The town or city which keeps its
advantages persistently before
the outside world, through reli
able newspapers, is the place
which shows the greatest i'll
crease in population and material
wealth.
| will name three individual
instances Of the hundreds in my
knowledge. There is the large
city Of St. Louis, the smaller
Southern city Of Atlanta, and the
little town Of Crowley, La. It
might seem ridiculous to place
these three towns in the same
category, yet the same means
have been used by each, and are
still being used, to keep them
always before public notice.
The city OF St. Louis, with a
population Of over 5oo,o does
not consider it beneath its digni-
! ty to advertise its ADVANTAGES,
and a fund of 40 less than 81 900,
900 was raised by its CONNER
cial bodies for no other purpose
than to buy newspaper space and
advertise the town, Everybody
knows the result. St, Louis is
growing rapidly and gaining IL
strength and influence every day.
The city Of Atlanta is the sec
ond instance. The city has been
the wonder Of the age III growth,
Why? Because every newspaper
III that city, every man, woman
and child, works continually for
Atlanta. The paper and the
people stand shoulder TO shoulder
for the town. l have seen bust
ness men in Atlanta who person.
ally hated each other, and who
would not speak OIL the street,
get up at public meeting and
vie with each other i'll subscrib
ing to any fund II advertise the
city. Certainly 10 one can gain
say the fact that Atlanta has
grown under this plan.
The third instance IS the little
town Of CroWly, La. Probably no
small city i'll this section IS bet
ter known among western people
who are looking towards the
South to locate. Crowley has
issued tens Of thousands Of spe-
cial numbers OF its local paper,
scattering them bro a d as t
through the Western country.
This is kept up month after
month, and the resources Of
Crowley are fully displayed III
these special editions.
| mention these instances as
showing what concerted action
by the people of any community
can do toward building up their
town and increasing their values.
The day is past when a town or
city can grow without advertis- |
ing its resources. The example
set by such successful cities as
those named is being followed
by hundreds Of others, aud will
be followed by every town which
is DESTROYS Of adding to its pop
u1atiOu = x $: Todo
this work requires not only the
pulling together Of every pub
lie spirited citizen, but also
money. Citizens must sink their
individual feelings for the good
of the community, and loose their
purse strings and subscribe freely
and literally. Immediate results
must not be expected. Did John
Wana1naker, of Philadelphia,
success III day or III
year? It was only after the most
persistent Advertising So it is
With cities and towns. Those
Who have achieved success have
lone SO only after months of ad
-ertising and a seeming waste of
arge sums of money. But ex-
'erlence shows that persistent
work and organization will tell.
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