Birmingham state herald., 1895-12-25
MAD AGAIN.

The State Herald long ago abandoned the task of trying to please the Montgom- cry Advertiser 1t finds 1t much easier te please the people of Alabama, and in that respect feels assured that it is sue- ceeding most admirably. The best ev- dence of this is the rapid addition of names to our subscription books, which are pouring in from all sections of the state. The territory once covered by the Advertiser in the lower counties of Alabama now belongs to he State Her aid. this paper having the advantage of reaching every point south of Montgom- cry al the very hour the Advertiser does, besides running ahead of that paper at points north, east and west of Montgom- cry.
 But what seems to most particularly disturb the Montgomery Advertiser at this time is the announcement by the management that the State Herald will be served to subscribers after January 1 at $6 per annum, whereas the old fashioned Advertiser still denies the pub lie the pleasure of reading its pages for less than s1O per annum
 Here is the angry groan of the Adver- tiser of yesterday. We republish it in full that our readers may fully compre- bend the animus:
 Fighting It's Evening Rival.
 "The Birmingham State Herald says it already enjoys the largest circulation Of any newspaper in Alabama but at the same time it announces heavy reduc- ton in it's subscription price. If it has such a big subscription revenue, why does it offer such an unusual inducement to subscribers? Actions speak louder than words.
 "The true inwnrdness of the situation is that the Birmingham Evening News, with it's heavy local circulation, has the bulge on the State Herald with local ad- vertiserS and hence the latter paper has found it necessary to enter into survi- ofthe-fittest contest with the News by d heavy cut in subscription price.
 "There is no morning newspaper of any consequence outside of the largest cities that takes subscriptions at the price of evening papers. Birmingham IS much too small place for the under taking to succeed in, and it will not take iong for the public to find this out, for the consequences will be apparent.
 Many people may ask if the Adver- tiser proposes to met the cut of it's Bir- mngham contemporary. In reply we beg leave to say we prefer to maintain the papers news standard, and we can not do this at the price of evening pa
 
 have much smaller operating expenses. The Advertiser already covers the Ala bama news field better than any other paper in all the land, and it proposes to continue in it's upward march of excel lence. Our state news service alone costs this paper today as much as its general telegraphic service did some years ago. We cannot make for the peo- ple of Alabama the enterprislng news paper they want at cut-rate prices, and we don't intend to attempt it.
 Now, in behalf of an appreciative Ala bama public, the State Herald regrets that the Advertiser does not see its way clear to reduce it's subscription price from $10 to S6. because blank paper is quite cheap now flour, breadstuffs and meats are pretty low; the Advertiser pays it's mechanics much less than the State Herald men receive, and besides this there are numbers of morning dailes which for months past have been finding their way into Alabama at the SC rate, and gradually roofing the Advertiser out of its natural domain. There is the Atlanta Constitution, six tpapers per week. $6; Nashville American, SC: St. Louis papers and dozens of others which might be named that have been coming to Alabama to fill the demand for a cheaper newspaper--all furnishing more reading natter than the Advertiser. Ii was a consideration of these facts that caused the State Herald to reduce its price, and not antagonism to our clever contemporary, the Evening News. The News has it's field-the State Herald like wise. The Evening News is furnished at $5 per annum. The State Herald at S6 Birmingham is big enough. broad enough enterprising enough to send out a live afternoon and live morning newspaper. Alabama shall have an up to-date morning newspaper, and the State Herald is furnishing 1t.
 Alabama is all right, Birmingham is all right. the Evening News is all right, and the State Herald is all right--except that it cannot please the Montgomery Ad- vertiser even in it's business methods.
 ELECTED FROM HEAVEN.
 Just before the Louisiana democratic
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