The herald., 1895-10-02
BOSTON STORE RECEPTION
The Leading Event 10 Local Retail
Circles
Shoppers Of the City Flock to the Splendid
New Broadway Establishment to See
Fashions Latest Fancies

Yesterday was red letter day in local
retail circles. 1t marked the occurrence
of the public reception rendered by the
Boston dry goods house to the lady shop
pers of Los Angeles; an event which, in
style and character, rivaled the annual
opening events of the great retail empo-
RUINS of metropolitan centers. Guests
we're received between the hours of and
10 o'clock p. m.
The appearance of the great establish
ment when the doors were thrown open
for the reception of guests was one long
to be remembered. Against the spotless
white of the interior finish the rich fab
-ics, delicate laces, dainty novelties and
art brio brac stood out in bewi ldering
display upon every hand. From every
shelf and ledge and counter bright colors
and graceful outlines greeted the eye.
To heighten the effect of the splendid
array lavish use of cut flowers was
made, and every column and available
floor and wall space was utilized for their
display. Running along the shelves and
suspended from chan deliers and brackets
were festoons of smilax, while the huge
columns rose from dense thickets of
palms and ferns. The base of the eleva-
tor shaft was screened with potted plants
and rare floral gems. The first and Sec
ond floors of the establishment we're alike
made to present picture Of surprising
beauty.
The event was one of more than usual
interest to shoppers as it was made the
occasion of the first Display of the season
of the new things from the markets of
Europe and the east. 1t had been known
for several months that buyers of the
firm were abroad making selections for
l. - / - Il
new store opening would be made the &C.
casion of their display. Accordingly the
leading shoppers and Notwithstanding
buyers OF the city we're out in force to at
tend upon the rare event. Par ticular in
terest was manifested in the new art de-
partment, a division of the great stock
which has been made the subject Of care
full study by the management. 1t is stu
ated upon the second floor and there the
throngs of admiring visitors entered. The
drapery and cloak departments came in
for much lavish admiration.
But delightful as was the feast prepar-
ed for the eye it was not all that had
been provided for the DELEGATION of the
guests. The Boston never does things
by halves, and yesterdays event was no
exception to their usual custom. In adj
dition to the scenes of beauty everywhere
presented the occasion was made still
more notable by the presence of the Cata-
Ina Island band. Inc musicians were
stationed upon the second floor beside
the elevator shaft in such position that
their music could be distinctly heard in
all parts of the lower floors. The band is
one Justly celebrated for the perfection of
its performances and for the high class
of music which it renders. The numbers
chosen yesterday were such as would
have done credit to a classical musical
recital.
The evening hours were improved by
all who could not attend IN the afternoon.
The illumination of the vast interior,
with its rich displays of fabrics and floral
decorations, revealed scene of splendor.
Fashions votaries were all there and the
jam of guests continued until the closing
hours, admiring and enjoying its sur
roundings.