Santa Fe daily New Mexican. [volume] (Santa Fe, N.M.) 1885-1897, 1895-06-24
INDUSTRIAL SKETCHES.
Dry Goods, Groceries, JeWelry and
Bicyclers Represented in
This Issue.
GusdOrf 4 DOlan.

WHOLESALE AND RETAIL DEALERS IN GEN
ERAL MERCHANDISE.
1t may be doubted if there are any two
merchants in New Mexico who have been
Individually, and are now as a firm, more
largely connected with the general mer-
chandise trade of the territory than
Adolph Gusdorf and P. M. Dolan. Both
are experienced merchants; both have
had individual mercantile enterprises
in the territory, and both are we'll and
widely known as exceptionally able and
popular business men.
The business to which Gusdorf & Dolan
succeeded by purchase in 1892, had been
for more than twenty years owned and
conducted by the Ilfeld brothers, and was,
both by reason of the volume of the
business done and the distance from
which trade was drawn to the house, one
of the most important mercantile enter
prises in Santa Fe.
The stock carried by Messrs. Gusdorf
q Dolan is in the aggregate one of the
largest of the kind in the territory, and
in its variety one of the most diverse in
the southwest. In great cities there is
always to be found one place above all
others where the necessities of a mans
wardrobe are best supplied. At this
great peoples store the mysteries of the
feminine wardrobe may also be found.
Without attempting to state all the lines
carried we may name the following: Dry
goods, ladies' ready made garments, mil
linery, ladies' furnishings, notions, car
pets, mattings, portieres, window cur
tains, blankets, bedding, wall paper,
mems, youths and boys clothing, boots
and shoes, hats and caps, mems furnish
ings, trunks and valises. A specially is
made of measure orders for gentlemen's
clothing, and a fine line of samples is
carried from which to order, as we'll as
the latest London, Paris and New York
fashion plates.
For the benefit of the ladies we should
state that this house employs two fash
ionable milliners, and that ladies finding
it inconvenient to visit Santa Fe may
order hats, bonnets or other goods to be
sent to them either by mail or express
with the certainty that their orders will
receive the most prompt and careful at
tention. Letters are daily received from
patrons throughout the territory ordering
goods, and all such receive immediate at
tentlon.
The salesrooms occupied by this i'm
mense stock of general merchandise are
among the largest and finest in New Mex
leo. They occupy the full main and sec.
ond floors of one of the principal build
ings in the city, the entire basement be-
ing used for packing and storerooms for
surplus goods.
1t Is trite but true saying that
"Goods we'll bought are half sold," and
this is the maxim upon which Gusdorf T.
Dolan have built their success. Wherever
practicable goods are bought at first
hands, in quantities, and for cash. In
this manner not only is the lowest market
price obtained, but an important dis
count as we'll. This is the secret of
large mercantile house being able to sell
goods of the same kind and quality at q
smaller price than smaller stores with
less capital.
1t is a fundamental rule of the house to
carry nothing but honest goods. No
shoddy will be given place on its
less commentaries 1t is the "one price
for ALL" and child or blind person can
buy as cheaply as an adult with all his
faculties in perfection.
Besides being leading merchants of the
territory, Gusdorf & Dolan are buyers of
wool, and have important sheep and cat
lie interests. They are both as firm and
Individually thoroughly identified with
The interests of Santa Fe, and are alike
for their commercial integrity
md for their liberal patronage of the
press and all public enterprises for the
rood of the city and territory. II may
20 appropriately added that the enviable
position to which the firm has attained is
second only to the esteem in which its
members are personally held by patrons
If the firm and by the public.