The herald., 1895-05-26
California Products in New
York Markets
STERN'S SENTlMENTALISM
Seeks Identification With Real American
Olive Oil
tits Too Costly to Be Popular but Is Favored
by Epicurcs-Other Local
Products

CalllOIHla OilFc OH Is Slowly growing
in favor in the American markets east Of
the great river, and begins to bring prices
which compare favorably with those paid
tor oils made up largely of American
cotton seed oil and sold under foreign
label and guarantee to be ''striotly
pure" Although olive oil is in the main
used in preparation of salads. it Is also
coming into gradual use for general COOK
ing purposes. 1t can be heated to much
higher degree than butter. and this is an
advantage which housewives must appre-
cIate. In many cases it improves the
flavor of dishes in the cooking OF which
it has been used. Speaking OF the matter
the Pharmaceutical Era OF New York
eays: .'Charles Stern is about to prove
TO those who have always claimed that
good olive oil could not be produced in
this country, that they do not know what
they are talking about. His house,
Charles Stern 81 Sons, will shortly
receive from California small con-
signment of olive oil for the
retail trade. This is only a sample of
what is to come, but it will show to
judges of olive oil that we can turn out a
superior article. Mr.. Stern does not ex-
pect to make money on California olive
oil Just at present. His motive tor in
Producing 1t is sentimental one. He
wants to be identified with the first pro-
duction of real olive oil in this country.
He says concerning the manufacture of
of olive oil: Although the cost of max
Ing olive oil in California is very great.
yet l think the time is not far distant
when we shall produce more olive oil in
California than is produced in all Europe.
l have allowed experts to sample some of
this oil. and they say 1t is way above the
best oil made in Europe. But it is too
costly to be popular at present; in fact, l
cannot make it for the market yet, having
just enough to let people see what we
could do. A quart bottle of this oil will
retail for not less than $1.50, and
that will only give us our money
back. But thai oil is the very cream! |
think we shall find cur best trade among
the Italians, for they know what good oil
is. Olive trees begin to bear in about
seven or eight years, and they live ages.
They need less care, too. than most fruit
bearing trees. If | were young man l
would like nothing better than to get
10000 acres of land in the right section of
present the great difficulty is in securing
olives enough for making oil. There is
an immense demand flor picked olives,
the fruit selling at from $l10 to $l20 a ton.
For this small consignment of oil l hao
to order the olives as far back as last No
think possibly the price of the best olive
oil from California will come down to
something like IS cents quart bottle,
but it VIII DE some years yet Mr.. Stern
intends to surprise the eastern folks with
his olive oil"
1t has been long asserted that chesries
were not product which could be grown
in Southern California, and the state
ment has been so frequently and so posi-
lively made that many who desired to do
SO have been deferred from planting the
trees and others who had planted dug
up their cherry orchard and planted
something else. There are on exhibition
at the Chamber of Commerce rooms cher
ries sent in by Andy Curtin. OF Downey,
others raised by. Theo Pickin. OF La Can
ada. and still others picked from trees on
Eagle Rock lands owned by James Hix-
son and T. W. Parker. 1t is also learned
that considerable quantities of cherries
are raised at Redlands, the local demand
being supplied almosl wholly by home
grown fruit. Professor s. n. Andrews,
of the last-named place, has forty-acre
orchard of cherries just coming into
bearing, and the owner hopes to realize
good profits in due time. Now, it will be
noticed by those familiar with the coun-
try that the sections named. La Canada,
Eagle Rock. Redlands ana Downey, rep
resent the extreme limit of soil, climate,
water supply ana uegree OF alkallnlty
to be found in the country. If cherries
can be grown in those several localities
they will grow pretty nearly anywhere in
this southern country, instead OF only in
a few isolated sections in the mountains,
as has been SO generally insisted. As the
evidence now at hand seems to demon
strate. cherries are not so difficult to
grow as they are slow to mature. The
trees grow with great rapidity. but The
the complaint has been made that they
would not bear fruit. The mistake seems
to have been simply lack of patience on
the part of the would-be cherry orchard
ist. The trees grow large. but the wood
does not mature sufficiently to bring
about fruit bearing until the tree is from
six to ten years old. Mr.. Pickins trees
are eleven years old, ana are fairly break
ing down with the weight of fruit. Most
of the trees, planted by way of expert
ment, were cared for for two or three
years, and failing to bear as promptly as
other stone fruits, were either DESTROYED
or so neglected that they died. With the
example of the gentleman named to refer
to, there seems to be no doubt that the
cherry will grow as well and bear as
heavily as anywhere else in the world, If
the tree be fairly cared for until matur-
ity. and that Southern California will vet
bear away the palm in the production of
cherries. as it has in the raising of almost
every other fruit which has been given a
fair trial