davidaulloa/AmericanStories huggingface dataset:
The Columbian. [volume] (Bloomsburg, Pa.) 1866-1910, 1895-08-23
short Talk on Advertising.

It Is no doubt true that keeping your
name continuously before the people
will pay If you do 1t long enough, and
nobody else dos any better advertising
than that.
do not believe In Seneralitles. "All
kinds of staple and fancy groceries,
"A full line OF dry goods and notions
such things were said fifty years ago
and some business men persist in the
folly even now.
All that a general ad. ever does is to
"baep your name and business before
people" Now, isn't your name and
business kept before people just the
same or a little begter when you adver-
tlse some special thihg or things? It
surely Is, and, besides that, you have
the benefit of a direct demand for the
thing advertised. That is, of course,
provided that the thing is a good thing,
and at low enough price 20 make 1t
strongly desirable. The way to stir up
trade is to take some item that there
Is naturally a demand for and put
4 deeply cut price on it. That will bring
people TO the store. and they'll buy other
;hngs-at least you won't lose any
hing, for many OF the mwould not have
come without the extra !nducement.
The idea of drawing people with
special offerings is perfectly legitimate,
even when the only object IS to get them
into the storn, for in that way they get
acquainted with the store and the
stock, and If they are az right viii come
-S2.n.
There Gre plenty Of times when
special bargains are offered, the object
being merely to sell the goods quickly
and r thought being taken of the value
| Of the sale from the point of advertising
| advantage. 1t is well to explain why
| IN, yrices are made lower than usual
| Give 4 good honest reason for it. The
| hO4ester you can be in your ads the bet
| ter people will like 1t. Not only be hon
est, bat let the ads show and prove thai
! YOU are. People like to know the why
| of everything nowadays.
The advertisement of the future viii
be one that will leave out any idea o
being funny or catchy" II will tel
store news plainly, clearly, honestly
When 1t talks about goods 1t will tel
| something about them. If they ar
! GO1l. the ad will not only say so, bu
will say why If they are best-th
| e.
The Columbian. [volume] (Bloomsburg, Pa.) 1866-1910, 1895-08-23

IN Southern Louisiana Is what is
probably the largest farm in the world.
IS one hundred miles long and twenty
i've vide. containing fifteen hundred
thousand acres. Simply the fencing
bout the farm cost fifty thousand dol
ars You will like to know how such
mm-nse farms are ploughed. They
Lake a space, say, half mile wide, and
~lace on each side an engine. Between
,hese engines Is stretched a cable, and
% the cable are fastened four ploug'hs,
whlch ars drawn back and forth by the
Hlwcr OF steam, so that on the entire
arm. Immense as it is, there are few
iJrses.
The Columbian. [volume] (Bloomsburg, Pa.) 1866-1910, 1895-08-23
THE WEB OF LIFE.

a thousand busy fingers,
Day and night, -
Weave a wondrous web of mingled
Shade and light,
o. the glory of its beauty
As 1t swiftly Is enrolled!
o. the shining of its silver threads
The flashing of its gold!
The devices quaint and rare.
which the flickering ana the glean"s
OF its mystic tissue bear!
Bright as the dew
To the lily cup given
Soft as the blue
or the midsummer heaven
Slowly slowly, slowly
The glowing gold grows dim.
r,,e busy fingers silently instead
Weave IN the darknesss of a sable thread
The early splendor waxeth cold ana dean'
As when at vesper hour
crv Of human woe shall over.rWer
Tho inbiloa NJ choral hymn.
FOR the child asleep on the mcthers
breast.
rs the marvellous web begun;
when the daisies bloom on the old mans
grave.
The web Of life Is done.
Bending from heaven.
Joyous or grievinS'
Arrels watch over
The web In its weaving
n. tried and true,
How shall the garment be wrought for
Won
That your souls NAV stand,
Crowned and exultant at GODS right
hard7
No richer gem in the diadem
Frcirclng a monarch's brow appears
Than the priceless pearls OF a mother
tears.
For charm against the tempter's
snares.
Weave in the gold NJ mothers prayers
Tinsel OF falsehood
Glieten there never;
Truth alone dureth
Forever and ever.
Weave in the might Of woman's heart
The strength of a hero's soul
Sc shall your garments be silken SOFT
when YOU reach the distant goal,
r"t strong as the knights of long aEone.
when they went forth to fight with their
armor on.
o, dearly loved.
When the day is done,
NV angels rejoice
In a victory won!
bnd your robes be free from traVel STAIN.
Washed in the blood of the Lamb that
was slain.
Gail Hamilton.
The Columbian. [volume] (Bloomsburg, Pa.) 1866-1910, 1895-08-23
Steam GalliOpe.

'rhe Worcester Gazette says that the
steam calliope was the invention of a
Worcester man named Denny. After he
had got the instrument perfected, he
mlnufacturei and sold a number of
hem to different steamboat companies,
re Of the first of them being purchased
y The proprlctors Of an excursion boat
which ran from New York city to vari-
uir points up the Hudson. A number
# Mississippi and Ohio river steamers
we're also equipped with the same de-
rice, and later the device was adopted
ls a ceatmre for circus parales.
The Columbian. [volume] (Bloomsburg, Pa.) 1866-1910, 1895-08-23

,Ta~''n Luther once said os music:
Il Nc dcvl does not stay long where
music Is performed. Music Is the best
,slsam for distressed heart; 1t re-
,esArs ana qulckcns thu soul. Music is
goYerness W'hch makes people mAder,
nceker. more modest and discreet. Yes,
~ friends, music rs a beautiful Glori-
rs s.ft OF Goa: aaa next to theology.
I've /, the highest place and the high
CIT honor"
The record-union., 1895-05-03

PoRTERHoUsE steak is selling in Phila-
delphia to-day at So cents a pound, and
high prices are moving Westward
rapidly. Very we'll; don't eat porter
house steak. 1t is the least body-build-
ing part of the beef anyhow, and there
are cheap cuts just as palatable and ever
so much more nutritious. Then, too.
there are meat soups to be made, that
will go farther than the choicest steaks
and costly cuts, and they are to be had by
use of the cheaper parts of the beef car
cass. There is every reason why. when
the rise affects us in California severely.
we should eat more of fruit, of which we
have plenty, and use it in many cooked
ways that we do not now employ. In
deed, we have it on the authority of an
expert, that Californians as rule do not
know how to cook fruits and practice
economy in fruit uses. Fish we have in
plenty, and there is no reason whatever
to expect any considerable rise in the
price of that article. An increased de-
mand for fish food can be so easily met
that we need not fear any distress in that
Jirootinn
The record-union., 1895-05-03

THE constitutional provision requiring
cities to conduct their affairs within lines
of cost not in excess of the income of the
year in which the expense is incurred,
and prohibiting the payment of any obli-
cations of one year out of the revenue of
another year, was conceived in what the
Constitutional Convention believed to be
wisdom. It was held that it would con-
serve economy and prevent jobbery. The
error in this idea has been demonstrated
namely, that it does not provide for
ton in prices of supplies, or great dis
asters which communities may be called
upon to meet. Likewise it does not pre-
vent jobbery. in this. that corrupt ad-
ministration of municipal affairs may so
forecast its expenses and its income as
still to indulge in luxuries, waste the
public revenue and recklessly levy upon
the taxpayers. While in the present dis
tressed condition of San Francisco be-
cause of her exhausted treasury all these
evils have not developed, it is easy to see
how they might, and how most of them
will occasionally. We believe that it is
far better to leave municipalities free
from all constitutional restraint of the
kind referred to, and thus compel the
people to accept the whole responsibility
for maladministration. Certainly such a
system would quicken the interest OF
citizens in their public affairs. and render
them more cautious in the selection OF
public servants. The constitutional pro-
vision really renders the people careless:
they rely upon the restraints of the in
strument more than upon their own
The record-union., 1895-05-03
watchfulness and active interest in local

A SEVENTEEN YEAR OLD Brooklyn
girl was treated for diphtheria with anti
toxine serum, and died within ten min
utes after the application. This has seri-
ously checked the popularity Of the new
method of treatment. The doctors are
much divided in opinion, and there is a
good deal of unpleasant friction over the
matter. 1t seems as if a single case of
misadventure was being used to overturn
which the use of the anti-toxine has
proved efficacious. ALI that the Brook
lyn case teaches is that there should be
great caution in the use of the anti-toxine
serum. We knew of case in San Fran
cisco where party died in a few days after
treatment by vaccination. Clearly the
death was due to mistake by the vac
cine operator, or to the matter used, or to
the condition of the patients blood at
the time. But, whatever the reason, the
fact that vaccination killed one person
was and Is no reason for condemning
vaccination as preventive agent. Some
one has said that 1.-THE progress of science
is punctuated with tombstones, and that
every mile of human progress is marked
by sacrifice But for that shall we
halt, or call upon science to pause in its
course?
The record-union., 1895-05-03
BIDS FOR WATER~P PIPE.

PROPOSALS FOR SUPPLYING THE
[ City of Sacramento with 1000 feet of g.
inch castiron water-pipe, to weigh not less
than 81 pounds per foot and in lengths of
12 feet covered with tar or asphaltum, f. o. b.
Sacramento, will be received at the Office Of
the undersigned until MONDAY, May 6,
1895, at o clock P. NJ.
Each bid must be accompanied by a certl-
fed check, payable to the City Clerk for an
amount equal to 10 per cent. of the amount
OF the bid. o. S. FLINT,
ap25-10t City Clerk.
The record-union., 1895-05-03

man with child, so !
got two bottles last
September, and De
ceInber 18th l had a
twelve pound baby
girl. When l was
confined I 7oas noi
sick in any aoay. !
did not suffer any
pain, and when the
child was born l walk
ed into another room
and went to bed. l
keep your Extract of
Smart-Weed on hand
all the time. 1t was
very cold weather
ond O11r room was
The record-union., 1895-05-03

The RECoRD-UNIoN and WEEKLY
UNION are the only papers on the Coast,
outside of San Francisco, that re-
ceiUe the full Associated Press Dis
patches from all parts of the aOorId. Out
side Of San Francisco, they haze no COM
petitors, either IN influence or home and
general circulation throughout the State.
The record-union., 1895-05-03
A NEW MAN.

George s. Scally of 70 Nassau street. New
York, says: "For years have been troubled
with rheumatism and dyspepsia and came
70 the conclusion to try your pills. imme-
dtately found great relief from their use l
feel like a new man since commenced takin
them, and would not now be without them.
The drowsy, sleepy feeling used to have has
entirely disappeared. The dyspepsia has LETT
me and my rheumatism is gone entirely. l
am satisfied if anyone so afflicted will give
Railways Pills trial they will surely cure
them, for believe it all comes rom the sys-
tenn being out OF order-the liver not doing its
work"
HTnlv O6 7Qo2U
The record-union., 1895-05-03

anu OuI IOOIu WdS N'' II
very cold but did not take any cold, and
never had any after-pain or any other pain.
It was all due to God and Dr. Pierce's Fa-
vorite Prescription and Compound Extract
of Smart Weed. This is the eighth living
child and the largest of them all. I suf-
fered everything that flesh could suffer with
the other babies I always had a doctor
and then he could not help me very much,
but this time my mother and my husband
were alone with me. My baby was only
seven days old when got up and dressed
and left my room and stayed up all day."
The record-union., 1895-05-03
NEW TODAY.

CtTATE OF CALIFORNIA, COUNTY OF
y Sacramento-ss. In the Superior Court, in
and for said county.
The People of the State Of California, to
E. Derfendorf, Olive Lawson, Norman Law
son, James King of William and James l..
Van Mehr-Greeting:
You are hereby. notified that an action was
commenced In the Superior Court of the
County of Sacramento. State aforesaid, by
filing complaint in the Clerks office of said
court, on the 9th day Of April, 1895, in
which action PHILLIP SCHELD is plaintiff
and you are defendants. That the general
nature Of the action, as appears from said
omplaint, is as follows: To obtain q decree of
said court quieting plaintiffs title to lots
one, two three, four, I'VE; six, seven and
by l. and M and Twenty-sixth and Twenty
seventh streets, in the City of Sacramento,
County of Sacramento, State OF California.
against all adverse claims of the defen dants,
and of each of them and adjudging that plant
If is the owner In fee OF said premises, and of
every part thereof, and eniOining the defend
ants and each OF them from asserting any
right, title or interest in and to said premises
or any part thereof. all of which is fully set
forth in the complaint on file herein, reference
to which is hereby made, and you are hereby
directed to appear and answer said complaint
within ten days from the service of this writ,
exclusive OF the day of service, If served on
you IN said County OF Sacramento; and within
thirty days, exclusive of the day of service, if
that unless you so appear and answer within
the time above specified, the plaintiff will
apply to the court for the relief demanded in
his said complaint and for costs.
In witness whereof /, William B. Hamilton
Clerk Of the court aforesaid, do hereunto set
my hand and afix the seal of said court, this
w. b. HAMILTON, Clerk.
[Seal.1 By F. J. HEINTZ, Deputy Clerk.
HoLL & DUNN, Attorneys for Plaintiff.
my3-1OtF
The record-union., 1895-05-03
OFFICIAL.
NOTICE TO CONTRACTORS.

dds WILL BE RECEIVED AT BOARD
ID of Supervisors rooms MAY 9TH, p. NJ,
for scraping plastering, where needed and
whitening the rooms in the County Hospital.
Particulars to be obtained from DR.. O.. A,
White Superintendent. j. w. TODD
my2-3t Chairman Committee
The record-union., 1895-05-03
weather Forecast.

Northern California-Generally fair; slightly
warmer in the interior of the northern por-
eon; fresh westerly winds.
Hight of river, 22 feet inches.
The record-union., 1895-05-03

Rs- These publications are sent either by
Mail or Express to agents or single sub
scribers with charges prepaid. All Postmast-
ers are agents.
The best advertising mediums on the Pacific
Coast
The record-union., 1895-05-03

Entered at the Postoffice at Sacramento ai
necond-class matter.
The record-union., 1895-05-03

ton, thus assisting Nature and shortening
Labor" The painful ordeal of childbirth
is robbed of its terrors and the dangers
thereof greatly lessened, to both mother and
child The period of confinement is also
greatly shortened, the mother strengthened
and built up, and an abundant secretion of
nourishment for the child promoted
Send 10 cents for large Book (I6S pages),
giving all particulars. Address, WORLDS
DIspENsARY MEDICAL ASSOCIATION, Coz
Main St, Buffalo, N Y
The record-union., 1895-05-03

TN THE SUPERIOR COURT OF TIE
i State OF California, in and tor the County
Of Sacramento.
In the matter of the application of ELIZA
A. DEV1N to become Sole Trader.
Notice is hereby given that. being desrous
to become sole trader. and in pursuance of the
statute in such case made and provided, in-
tend to make application to The Superior Court
of the State of California in and for the County
OF Sacramento, on FRIDAY, the 10Th day OF
May, S95, for judgment and order of said
court authorizing me to become such sole
trader. The nature of the business proposed
to be carried on by me is that of keeping q
lodging house at the City OF Sacramento,
County of Sacramento and State OF Califor-
MIA. The name of my husband is w. B. Devin.
ELIZA A. DEVIN.
Dated, April 9. 1895.
A. l.. HART, Attorney. ap9-4w
The record-union., 1895-05-03

Record -Union-Telephone No. 49.
For Editorial Rooms, ring one bell.
For Business Office. ring three bells.
The record-union., 1895-05-03

Morocco has always been the "land OF
the Moors."
The record-union., 1895-05-03
AUCTION AUCTION /!
Auction sale OF an Elegant and Valuable
Residence Property,

Magnif1cont Household Furnfture, Car
pets, Piano. ETC.,
TUESDAY, NAY 7TH, AT 1890 A. NJ.
on the premises. in order to close the Car
roll estate, we will sell the Elegant Residence,
known as ! 207 L street, fine ten-room house.
lot running TO the alley and facing the Capt.
toll. This is a chance seldom offered. Also
at the same time, by order of E. B. Carroll
ESQ. we will sell o fine lot of Household
FURNITURE. Carpets. a Chickering Piano. ETC.
House open for inspection. Sale positive,
ID. j. SIMMONS g. CO., Auctloneers,
my3-3t Office corner Eleventh and streets,
The record-union., 1895-05-03
SPECIAL NOTICES.

FIRST-CLASS PASTURE at ranch of the
late Peter Burns. Horses, 50 90 a month.
The record-union., 1895-05-03

And now Spain chips in and objects 10 the
ratification OF the treaty of peace between
Japan and China. In heavens name, what
has Spain to do with it? Let her attend to
Cuba and her enormous national debt, and
leave the Orientals alone.
The record-union., 1895-05-03

MRS. WINSLOW'S SOOTHING SYRUP
mothers tor their children while teething with
perfect success. 1t soothes the child, softens
the gums, allays pain cures wind collie, regu-
lates the b0wels, and is the best remedy for
diarrhea, whether arising from teething OF
other causes. For sale by druggists In every
part of the world. Be sure and ask for Mrs.
Winslow's Soothing Syrup. twenty-five cents
. bottle.
The record-union., 1895-05-03

ASHER, photographer has removed to us
] street, between Seventh and Eighth.
Vehicles-BAKER& & HA NILTON--Hardware
Carts, Buggies, Carriages, Phaetons. Balm Farm
and Header Wagons Wholesale Hardware
send for Catalogue
The record-union., 1895-05-03
PAINLESS CHILDBIRTH.

Mrs. FRED HUNT, of GlenyIlle, ~ r.,
says: 81 read about DR.. Pierce's Fa-
vorite Prescription being so good for wo-
The record-union., 1895-05-03

Crepes.
Pretty Figured Crepes, new
spring styles, that come SO
wide that 10 yards only is re-
quired for a dress; worth 12ac
regular. Special price, sc a
yard.
Scrim.
One lot Of Fine 0penwork Cur
tain Scrim. Special value at
&c a yard.
Henrietta.
Better weave, finer wool,
coupled with littler price than
twas ever your fortune to see
before; 3S-inch All-wool Hen
rietta Cloth in many new
spring shades; worth soc reg
ular. Special price, 55c a
yard.
| Ladies
Handkerchiefs.
Ladies White Embroidered
Handkerchiefs some hem
stitched border; some sealloped,
all new, pretty designs; regu-
lar a5c qualities. Special at
15c each.
| Ladies Shirt Waists
With deep cuffs and stylish
collar, laundried; patterns the
prettiest. style the latest. and
they are a quality that you'll
find generally priced soc each
or more. Our special price,
39c each.
The record-union., 1895-05-03

A Mansfield, Ohio. man, was returning
home from prayer-meeting the other night,
when he was held up and robbed. The Los
Angeles Express says that there is moral in
this fact somewhere. Just so, that it is wise
to carry gun.
The record-union., 1895-05-03
Children'S Shoes.

Children'S Shoes.
Children's Patent Leather
Seamless Foxed Shoes with
black cloth top; sizes are linn
tied to IS to 1oa. They are
worth 81 50 and s.. Special
sale, 85c a pair.
Misses Shoes.
Misses Patent Leather Foxed
Shoes as above, mostly narrow
widths; regular s. 50 and So
values. Special at P1 10 a
pair.
Mems Ties.
Newest styles and patterns in
Mems Silk Teek Style Neck
ties; worth fully 25c each.
Special at 15c each.
Mems and Boys
Hats.
Mems and Boys Fur Crush
Hats in a good variety Of
shapes and colors; a strong
sc value. Special price, SOC
each.
Notepaper.
Superfine Notepaper in quar-
ter ream. packages. This quail
ity retails regular at a5c a
package. Special price, 15c
a package.
The record-union., 1895-05-03
DAD W S,
II Pill Is,

Kidneys, Bladder, Dizziness, Costiveness
Piles, sick Headache. Female Com
plants, Biliousness. Indigestion, Con-
stipatfOn and all Disorders of the Liver.
ESQ per box. AT Druggists or bx mail,
The record-union., 1895-05-03
THE WEEKLY UNION

Is the cheapest and most desirable Home,
News and Literary Journal published on the
Pacific Coast.
The WEEKLY UNION per year. 80
The record-union., 1895-05-03

stance. Truly it is s'way that 10 dark. and
criminal and more hurtful to the reputation
OF mining than any other crookedness could
be. There is no form of the Chinese evil in
Chinatown that is more injurious morally,
nor half SO potent for harm in its material
cOn Seouences
The record-union., 1895-05-03

The Napa Register says '1ook out for the
man who detects behind every act of his
neighbor a selfish motive. He is the one gen.
orally who has an ak to grind" Worse than
that neighbor; that kind of man will steal
the ak he wants ground.
The record-union., 1895-05-03

If it be true, as alleged, that Cinnamon are
put in charge and, with gangs of their coun-
trymen, work hydraulic mines regardless of
the restraints put upon it by Congress, the
evasion of the statutes is more than ordina-
rily reprehensible. The use of the aliens as
fence behind which leasing mine owners Eide
is without excuse or extenuating circum-
The record-union., 1895-05-03

The County Auditor reports that the law
requiring births and deaths to be reported
and recorded in his office is entirely ignored,
and therefore q dead letter. Indeed? Then
let some well-paid official, whose duty 1t is to
see to it that the laws are enforced. bestir
himself and find out whether the doctors,
midwives and undertakers are superior to the
law. BY the way, where are the District Attor-
ney and the Grand Jury?
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1895-04-23
The improvements.
COUNTY BUILDING,

April 20.-William j. Gilfillen to
Andrew Shallberg, lots G, z. 8 and 8,
block /, Sinnet's Second add, Rock
Island. 81 400.
William Fletcher to A. H. Arp, lot
Is, block 8, Browning & Ryeer's Sec
ond add. South Moline, $3l1.
A II Arp to Dennis S. Lewis, lot
10. block 8, Browning & Ryder's Sec
ond add, South Moline, $500.
j. Frank Robinson to Lothar
Harms, lots Is, 80 and 81, block /;
lot 80. block 8; lots 81 and 80, block
6; lots l and 2, block z, South Park
add, Rock Island, 81.
j. II. Brookman to Isaac Richard.
son, lots 6, Z, s, 9 and 10, block 119,
village Of Andalusia, $75.
Benjamin Dunlap ct al to Isaac
Richardson. e4 NV 9. 16, 3w. s.. 25O.
Isaac Richardson 10 +. H. Stafford.
e. nwl IL, 16, 3w, $1,000.
Liscense to Wed.
20-Peter Christopherson, Miss
Emma Ahlgren, Moline.