The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1895-09-16
Or. Prices Cream Baking Powder
Worlds Fair Highest MEDIA. and Diploma.
SIGNS OF PROSPERITY.
Advertising Agents Look For a Gen-
eraI Expansion of Business

Advertising Agents Look For Gem
eraI Expansion of Business.
The following is from the New York
Times:
Below will be found a series of brief
interviews with advertising agents in this
city which point toward an era of busi-
l;ess prosperity greater than any which
this country has enjoyed for many years.
a. A. ANDERSON-Doe a general adj
vertising business chiefly in the larger
city and country dailies. Finds a senti-
ment of better business everywhere,
which had hardly developed into action.
His customers are preparing to spend
money more freely this season than last.
Has had several talks with new or reor-
gained firms which wish to begin judi
clouS advertising.
w. l.. BEADNELI4-Does u general adj
vertising business. Finds all the signs
pointing toward a favorable business sea-
son. The city hotels are filled not only
with summer visitors but with out Of
town buyers Merchants for whom he
does business all speak hopefully of the
outlook. Similar optimistic reports reach
him from all parts of The country where
big crops and low stocks seem to be the
rule. Has spent part of his vacation in
Canada, where he found trade prospects
very good The wheat crop of Manitoba
has never been surpassed either in guam
Il fine one, which will lead to.large trans
actions between Canadians and the brew
ers of this country TO their mutual profit.
AS in spite of obstructive duties Canada
must always be a large consumer of ours,
its prosperity is likely to accelerate the
movement of business in this country
Is inclined to believe that business suffers
from overproduction every ten or eleven
years, and that the recent depression is
largely due to natural conditions of this
kind. II this be so, a fresh era. of profit
able returns from enterprise has now be-
gan its course. In conclusion he adds:
When in Canada last month l was in
formed by the representatives of the lead
ing lines Of travel, both river and rail,
that the American summer travel was
the heaviest in many years This was
also confirmed by my own observation"
HEMAN BURR-Has been thirty-fve
years in business. Does general adYertiS-
ing all over the country. Finds every
where an Improvement in general conf
dence, leading in his own case 10 new
business and a renewal of old business
with enlarged contracts. Crops and con-
fidence are the two chief factors in the re-
Vjval. Business men, now satisfied that
the country Will be kept free from cur
rency alarms, are increasing their adVer-
Using because of the money which the
splendid crops will put into circulation.
D. McGREGOR CRERAR-Connection
chiefly with banking and publishing hous-
es. Thinks the prospects of fall trade
bright. Some of his banking customers
same opinion and are now advertising
with little more freedom than they have
shown since the panic of 1893. Book adj
vertising still quiet, as it is still some
time ahead of the regular season.
f. W. DAUCHEY, of Dauchey & Co.
Does a general advertising business
throughout the country, mainly in pro-
prietary articles. trade-marized goods to-
better since last spring. and finds it con-
stantly improving. Effect of the panic
very marked upon the vendors OF more
expensive luXuries; so, much so. that
er articles, such as scent tobacco, did
not suffer SO much. Advertisers now re-
neWing contracts for fall and winter bust
ness with more energy and hopefulness
past.
E. N. ERICKSON Does a general ad-
vertisnig business in the United States
and abroad; Has been in the present
went into it very young. Never saw con-
ditions so favorable for a healthy trade
development without any boom and
thinks that if no unforeseen accident oc-
ours the coming year will be a profitable
one for all lines of business. Thinks
that the bad times really came to an end
with the settlement of the financial
question so as to give business men conf
dence in the stability of the currency
Says that the panic did indirect good
by clearing old stocks off the shelves;
many, retailers Of proprietary articles
sent them back to the manufacturer sim
ply to recover the cost Of the revenue
stamps.
l.. ]. FINCH, successor to Brown & Pull
yerman, and fifteen years in the bust
ress. Has large uptown clientage of
real estate agents, boarding house keep
ers, small want advertisers. and those
who have bargains to sell. Says business
is steadily. improving every day. TO take
some figures at random, his bill with one
daily paper for it's third Sunday issue in
August, 1894, was $50; for the third Sunday
in August this year was $1S1. In another
paper for the same two Sundays the
amount last year was S'S3, and this year,
$636, showing a gain OF $253 and for the
second Sunday in August one paper had
so12.70 this year, against i297.S5 last year.
Easy TO see that business is improving
Almost every uptown business man was
making repairs as fast as ne could, which
he would not do unless he expected trade
ing money among plumbers, carpenters
and maSonS and making these men feel
more confident about the outlook
ALBERT FRANK Been twenty-five
years in the advertising business, and has
] Goo regular customers, many of whom
are large financial and other corporations
Has just returned from q visit to London
and Paris and finds business here steadily
progressing toward state of great pros
perity. Conditions were such that bust
ness could move only in the direction of
expansion. Was glad to find that this
was no boom, as boomS tao frequently
were smashed Inv violent reactions De-
led his attitude as that Of a progress
i've bull on the general market. Thought
the benefits of advertising much better
appreciated by large firms. Their adver-
Using to the smallest possible space were
taking heart at the prospects of the
sumo their larger advertisements this
fall. This better business sentiment per-