Mineral Point tribune. (Mineral Point, Wis.) 1869-1938, 1895-09-12
HOW TO BECOME GREAT.
SOME VARIED OPINIONS UPON A
SUBJECT OF REAL INTEREST.

Observation-Disclosures, Perseverance,.
and Genius May BE of some Eelp,
but 1t Is Ingenious Advertisin. that
Tells in the Long Kun Many In
stances tia. Prove This True.
Every man who is worthy Of that title
desires public recognition. Socially he
would he better known and respected. III
he assumes 10 ignore what Is generally
known as society" he surely turns TO
some other kindred ambition Politics
may engross his attention, aud, II lie
would rise in that line he must. 10y per
sonal address. by party services. or b.
1Gblic speaking. win the confidence aud
s0od will not only of his own party, but OF
lie wider public. Ii as student he
ogries himself in library and works
through lonely days and nights. STILL II
Is only in the hope of leaving some WORK
so writ, as future ages shall not willing
/, let die" Socially, politically. IN art Or
literature, yes, even in commerce, the de-
slre for wider publicity is inspiring and
,nnobling
Ambition is Il strong virtue until II steps
3eyond prudence or proper modesty. BY
hat sin fell the angels, and thousands OF
houghtless mortals who try 10 rush III
where the better angels fear TO tread, de
stroy all hopes Of public approval. Ihei;
rudeness ruins them socially Their Gag
erness for otfice defeats their political as
pirations. Their ambition for RAPID rec
osnitlon clouds their literary efforts. lheii
penny dips" are blown out before they
have set the river aEre. In business Mt
tie fools ape the actions of successful men
until whole hordpS are following wan
amakers advertising or initiating the MS
ing sun stove polish, OF copying the plans
OF really successful houses, The pubhc
measures them quickly are asses
clothed in lions skins.
The first rule of real success IS TO De
original. Not strangely, queerly Original
but that every act and utternhce shaH
spring from an honest interior II IS mol
possible to achieve greatness by imitation.
Real greatness often comes 10 men OF
humble birth aud surroundings whose
hearts are true and firm. while IN tunes
which try the souls of men the feeble ana
yacillating ones are swept aside as Dy d
plague. Arnold OF Winkelried was pr
vate soldier. but his brave act IN burying
a dozen spears in his own breast 10 make
way for his fellow soldiers won him de-
served Immortality. Bunyan's simple but
heart-told story surpasses in VIDE pub
LEFTY any literary effort of the greatest
of scholars. The simplest articles have
built up the greatest trade successes II
was a farmer who was kindly trying TO
amuse his little children who invented the
now famous Pigs in Glover, and IT paid
him better than a gold mine. But as an
instance of solid success, built up by
honest means. used TO popuarze simple
but original article, Sapoilo gives US
capital illustration. 1t is a solld cake OF
securing soap. but ii is the best OF its
kind-its manufacturers have never alter
ed or neglected its quality. 1t is an arucle
naturally of moderate consumption, but It
is used everywhere. Not i'll the United
States only. where from California to
Maine, ii is a household word, but IN In
dia, China. and Japan, in Australia and
all the countries of South America, It
marks the progress of civilization by its
mere presence. Its travelling statesmen
can claim III common with Itself that they
scour the world. The methods used in
conducting its vast business rival in care
full consideration the conduct OF enter
prises apparently more important, but the
secret of its success is that no honest
method Of obtaining and OF retaining pub
lie attention is neglected. Look at the
simple little cake OF Sapolio lying half
used, perhaps, on the kitchen sink, and
try 10 realize that the sun never sets on
its sales Consider that il cost you but q
few cents, although its manufacturers
spend hundreds of thousands in adverts
ing it to the millions whom they wish 10
remind 1t is like a fairy tale Aladdin
rubbed his lamp 10 no better purpose than
the public does Sapolio, for, as universal
servant, its services are without measure.
and its worth brings back golden returns
TO its owners.
How has such wide popularity been Oh
tanned? BY original merit and patient
Ia kIS
ing side of the story lies in the well-knowi
advertising which has been used We can
reveal some OF its methods. Its adyer
Using department is presided over by !,
man who talks proverbs at breakfast
dinner and supper and twists them to ii
Sapolio while the rest of the world sleep,
An artist is employed by the year. I;
though countless sketches and ideas ar
contributed by outsiders. Poets-not mpr
rhymesters-are paid TO tell its merits il
original verses, and the most move.
schemes are made use of to attract atten-
ton. Two hundred and fifty thousand
boxes Of dominoes were sent out last year
5apan furnished twenty thousand feath
cred owls and fifty thousand puzzles be-
sides thousands Of haudpalnied panels.
Domestic Ni2Y lpe passed aWny bHe'
but not until millions OF them had been
used. Pamphlets are printed in vast num-
bers, and the famous Sapolio alphabet has
nearly reacneO It's tentn million. Five
hundred dollars will rent large farm but
il goes to pay for one half-page insertion
d daily paper. Yes, one thousand do-
lars has been paid for a single column in
o weekly paper, but of course the circnla-
ton, like the consumption of Sapolio. was
enormous Bold methods they may well
be called when over two thousand dollars
Is paid for the rental of one sign on the
most prominent building in America. A
odd methods we may mention the emplov.
ment of an advertising orator" who made
stump speeches in all the principal cities.
and the posting of signs reading "Keer,
off the Grass on all the snow hanks In
New York after its great blizzard. Ruf
our readers know only to- Well how thor
oGghly il is advertised. Every city. town
aud railroad is decorated with its signs
the magazines publish its pictures tbe
street cars are enliyened by its proverbs
The newspapers continually remind I'M
public of IFS merits. But even IL IL was
not so prominent in its own behalf. tho
dozens Of .mitators who try to impose
heir wares on the public. as Just a.,
good as Sapolio" would prove to the world
that il was the standard