The San Francisco call. [volume] (San Francisco [Calif.]) 1895-1913, 1895-12-16
Stimulating Effect of Advertising
on the Real Estate
Market.
OUTLOOK FULL OF PROMISE.
Christmas Sale by Baldwin & Ham.
mond in the CaStro-Street
Addition.


dullness in real estate, which is usually
first felt as the holidays approach, bids
fair to be less marked this season. Much
OF the credit for this encouraging condi-
ton of affairs must be accorded to the real
estate brokers who are keeping up their
usual quota of advertising, which in de-
gree of power is the first among stimu-
lating agencies to the market. There is no
more reliable or practical index Of the
financial condition of any community than
the real estate advertising columns of its
daily newspapers.
On the temper, energy and wisdom OF
the real estate brokers is dependent, Id
great measure, the prosperity of San Fran
cisco. While her real estate men have al
ways been pushing and energetic, they
have never gone TO the extreme of wild
speculation or attempted, by creating
prices not based on actual value, to lnau-
gurate boom which would prove more
disastrous in the end than total state of
inertia. These are the men who have rep
resented the City abroad and attracted
population to extend the boundaries of
City settlement. They are the men who
have not worked alone, but have bent their
energies to the upbuilding of San Fran
cisco. In one respect their success is pro-
nounced. In the percentage OF people who
own their own homes San Francisco leads
most of the large cities of the Union.
The prosperity of the community lies in
the prosperity of the common people; and
their prosperity is best indicated, not by
high wages and good living necessarily,
but by their owning homes. That person
is truly prosperous who owns his house
and has sufficient income for a comfort
able living, When person has a steady
occupation that brings him fair wages so
that he is el e)led TO rent com Portable
tenement he soon discovers that a home
OF his own would be far preferable and
costs no more; for nowadays any one can
purchase a house on such easy INSTALL
ments that renting is really the more oner-
Gus. That this realization has been felt
by many is evinced by the great increase
of the purchase of homes and the CORE
spending increase of vacant tenements.
This tendency toward home building has
a stimulating effect on the real estate mar
ket; it causes outside and other unim-
proved property to be subdivided and sold
for homes and the owners of teneInents
have to improve their property to hold
their tenants or sell to those wanting
homes. Modern methods of rapid transit
have had much to do with making this
prospect ty possible, for it brings a large
territory within easy reach of the business
part of the city. During few years past
there has been a depression in the demand
for homes, but that is now happily past,
and homes are being built on every hand.
Measured by home building, the real es-
tate market of San Francisco has a de-
cidedly prosperous outlook, and brokers
look forv ard to good prices mot specu-
lative, but based on value) and an active,
steady market.
TRANSCRIPT OF RECORDS.
There were 102 real estate loans made
last week. amounting in the aggregate to
1928, 220. The following abstract from the
records shows the principal sums and the
security accepted:
BY Samuel Davis to John o. Refs, $50, 900, for
one year at per cent, on property at the
southwest corner of Napa and Tennessee
streets, 200x491, and property on the west
line OF Kentucky street, 100 north of Sierra,
$4,000, to Benjamin A. Curtaz for four years
at 81 per cent, on the undivided one-eighth of
the following: Lot on the west line of Bagley
place, 70 north of O'Farrell street, 22x6O;
lot on the northwest corner OF O'Farrell street
and Bagley place, II :6x73, and the lot on the
north line OF O'Farrell street, IL: IS west of
$4,000, to A. H. Vail, for six years
at z per cent, on property, on the
29:6x92 IS; by the Humboldt Savings and
Loan Society, $4,000 to Sherwood W Fuller
until January 10, 1897, at per cent, on prop
125 east OF Guerrero, 75x9O, and on the south
line of Hill, 245 west of Valencia, 80 :6X114;
by the German Savings and Loan Society,
$4,000, TO Charles L. Hinckle, for one year at
81 per cent, on property on the east line of
Valencia street, 80 north of Sixteenth, 50x
100; by the same bank, $4,000, to ]. ]. and
o ON property aef 0n tine norh at line OF f Es
street. 165 west of Cough, 55x120; by
Herbert Z. Law, $9095, to ]. and Jane
McGovern, for two years at z per cent, on prop
and Van Ness avenue, east 110:S12, south
156 :215, etc.; by the Hibernia Savings and
Loan Society $4,000 to Edward E. Bolton, for
one year at 81 per cent, on property on the
west line OF Montgomery street, 4S north of
Jackson, 47xS2:6; by the Security Savings
Bank $4,000 TO Z. J. Stoddard for one year at
z per cent, on property on the southwest line
of Beale street, 1877 IS southeast of Mission,
45:10x137 IS; and by the Hibernia Savings
and S. Emma Ward and Mary E. simmie, for
one year at 612 per cent, property on the
west line of Drumm street, 45 10 south of
Sacramento, 22:11X70
The releases placed on record the past
week numbered forty-six and represented
$172,54O. The largest granted were the fol-
lowing:
By J. B. Rabenstein. $1S 500 to John J. and
Eliza J. Fulton, on the undivided quarter of
property on the northwest line of Olney place.
As northeast OF Hammond street, 20x62 Is by
the German Savings and Loan Society," $500
TO Joseph jameson, on property on the Snorth
line Twenty-tourth street. $50 west OF Noe,
25x114 by Philip Simmons, $500 to Thomas
Ward, on property on the west line of Drumm
street, As 10 south of Sacramento, 22:Ilx7O;
by the Humboldt Savings and Loan Society
$4,000 to Albert and C. Hilbert, on property on
the north line of Oak street, 100 west of Fill
more, 81 :6x137:6, and property on the west
line OF Ellen street, 12o south of Twen-
ty fifth avenue, S0x125; by Antoine
Borel, : S415 900 to S. NJ. and ". r
Morgan, on property at the north
east corner of Bush and Lyon, 25x1OO, an
property at the southwest corner of Bush an q
Broderick, 127 :6x100; by the Hibernia Savd
ings and Loan Society, SIS, 900 to Mary Red
mond on property at the southeast corner OF
Battery and California south 35:9, east
1864, ETC.; by La Societe Franchise, $26, 900
to Charles w. and Mary F. Grant on property
on the east line of Polk, 70 north of California,
75x100; and by the Hibernia Savings and
Loan Society, $500 to John and Jane Nc
Govern on property at the southeast corner of
Lombard street and Van Ness avenue, east
110:S12, south 1856 ~, etc.
Transfers were recorded the past week
to the number of 81. The most important
was from E. J. LIE Breton and w. H. Cook,
trustees of the estate of Cynthia II. Shilla-
Der, to Claus Spreckels of property on the
southeast line of Market street, 27O feet
southwest of Third, southwest so, south
east 100. southwest 10, southeast TO- north
east so, northwest Ito, for $166, 900.
Eight builders contracts were recorded
last week, representing a pied ged outlay