The daily morning Astorian. [volume] (Astoria, Oregon) 1883-1899, 1895-06-01
"wANTED-BETTER CLOTHES" !"
Telephone No. GO.

The late change in the conditions Of the
foreign market for Columbia River salm-
on has in VI a moral which, II read Alright
should be of inestimable value to the
packers OF this river For many years
the only people In the United Kingdom
who ate salmon In any quantity were the
working classes TO whom o chaap com
modify like the class OF goods put up
In Alaska and British Columbia. offering
q spice OF variety to ordinary fare, is an
irresistible attraction. The higher priced
and more excellent Columbia River salm-
on, superior as 1t has always been IN
every way, has nevertheless not found
much favor among the weather. and mid
die classes simply for the reason that Il
has been impossible to turn 1t out at
table In a dainty and attractive form.
The quality was unquestioned, the value
was ackuowledged-but the style was not
there. Since our canneymen have started
packing the fish in oval cans, however
conditions have been changed. These peo-
pie, more particular in the appearance
of their tables, have gradually becoma ed
ucated to the fact that the contents or
an oval can, garnished neatly with pars-
ley, may be laid onto dish, retaining the
perfect form Of the fish Itself, and offer
Ing a pleasing set-off to any luncheon
board, however richly loaded with other
things. The call for ''ovals" since this
fact became known, has increased stead
lily, and this year shows very large
advance on any previous figures,
This Is only another phase OF the led
ucatdon OF the consumer" which proves
how quickly and readily he responds TO
genuine merit. The introduction OF tine
oval can in the business OF this river was
at first looked on as q risky innovation.
1t has proved the salvation Of the mar
salmon eaters is concerned, and Is acting
today as beacon light to lead the can-
nerymen on to greater efforts In this d.
rection. Appreciation never does any
harm, and the public appreciation of the
trouble taken by cannerymen in this d,-
rection is both flauterng and encouraging.
A Frenchman visiting one OF the largest
cannerles In the city the other day, see>
Ing the excellent quality OF the fish thaa
was being put into the ungainly tall
cans, summed up the situation, from the
afanAnnlnf Of Hha Igh ola h,,N,
neatly In this way He said:
''Your salmon is grand, magnlnque,
But Wy you not dress him in good
clothes?"
In the course OF the next few years
we hope to see advances made in the
direction Of more dainty forms of pack,
Ing this magnificent fish that will be a
revelation when compared with the style
OF cans used today. We believe that
here there is a field for some Rhoughtfm
man, acquainted with the details of tho
business, to win both money and fame
by devislng newer and more attractive
coverings for salmon, The oval can IL
leading the way, and plainly It is on the
lines OF this style that all future innova>
tions must come.
Constant EFFORT to better the appearance
OF the can containing product which
cannot be bettered on earth, is matter
that cannerymen should keep in view. for,
as we have said, Vt opens up fields for
sales at high prices which up TIL lately
have been too long neglected.