The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-02-07
IN A NEW ROLE.
A We'll Known Advance Agent and
Theatrical Manager Turns Publisher.

Many Of our readers will recall the
name of Mr.. L. W. Mindrop, who was
in charge of the second advertising
brigade Of LIuntng's Shows last fall. He
had visited Henderson before. in the ca
pacity Of advance agent for Johnston's
Ministries, and has at different times
been similarly connected with various
companies for several years. He is
well up in his business' and is d
hustler from way back in all that term
implies. Mr.. Mindrop is an Old printer
and publisher and having oncc GOT his
fingers lnky and worn countless pen
ellis to the stub end Of uselessuess. was
sufficient to draw him back to his first
love again. We see he is about to ell
gage in the newspaper business again.
but this time III a somewhat novel
manner. From Q late issue of the
Cumberland, Md, Courier. we get the
following particulars. That paper
says:
4 novel advertising scheme originated
bv we'll known citizen OF Cumberland,
will soon make its appearance 1t is a
four-page journal 14x21 inches, with
ances like any we'll gotten up newspa per
The name OF the new journal will be the
amusement Bulletin, with +. ". Mindrop
originator and proprietor. The first
page OF the new paper will contain read
inc matter of the highest order; the see
ond and third pages will be composed Of
selected reading and advertising matter;
the fourth and last page will be devoted
solely to the advertising OF some first
class dramatic company.
MIR Mindrop will publish the dn.uss-
7uent Bulletin in lots OF q, 900 copies, and
this number will be given to the dra-
matte company whose advertisement APP
pears upon the fourth page; at very
low figure, to be used III place OF the Old
time and worn out . chestnut the
street d0dger-to herald the coming Of
the show They Will be distributed by
the advance agent OF the company or by
the opera house management. In this
manner from ] 300 to 1000 are di.trib-
uted daily in each town the company
visits.
The intelligent public will not take
home street dodgers, knowing there II
nothing in them worth reading, hence
the Introduction OF this new plan, which
is entirely different from all the Oh stere-
and general makeup vii! heso attractive
to induce people to take them home,
and the interesting matter will be the
means of drawiug the readers attention
to advertisements. and those who are
fortunate enough to secure space therein
will be lucky indeed.
1t Is Impossible for u to do iustic, to
this new enterprise here. even should we
devote whole page TO the subject. sui
fee it to say il is one OF the best adyer
Using schemes eyer introduced on this
continent Going into d new territory
every day it viii bring new customers 10
its patrons daily. In one season OF five
to eight months one can advertise his
business al, over the United States and
Canada for less than $50. The charges
are so reasonable that advertising space
ought soon be at a premium livery
edition Of the Bqli>tia will he copyrighted,
which will prevent Others from infringing
on his rights.
Mr. Mindrop j. hard worker in any
thing he undertakes. and if this don
pay it Will not h. his fault. With hi
long experience in the show business b.
is capable for just such work.
Wcbuv for cash andi in large quantities,
by 50 doing, arr prepared to Meet the
Closest Competition. DAVIS X ROSE.