Santa Fe daily New Mexican. [volume] (Santa Fe, N.M.) 1885-1897, 1895-03-08
A SALABLE BOOK.

"A oAAA1AAO1l1 DOO1Ae
When I had finished my oursory ex
animation Of the manuscript, laid il
down on the table, and shaking my hea(
said:
"Iam sorry to disappoint you, old fell
low, but I should most strongly advise
you not to try any publisher with this
story. I don't think that there is the
slightest chance of its being accepted
anywhere. At the same time must say
that for first attempt it does you great
credit, and certainly if you stick to your
work you will soon be able to produce
something that will be successful. ;"
tell you that that book is going tc
DO the biggest success of the year." an
swered Martin Ross, in whose rooms in
the Middle Temple we were sitting.
We had been at Oxford together and
had gone down about the same time, tC
take my place on newspaper and Ross
to try his fortune in the city. Although
undoubtedly sharp, he had succeeded in
nothing, and I had been under the i'm
preston that he had emigrated, when
that afternoon I met him in the Strand,
and he told me that he had written a
novel which was to make his fortune.
It was at his invitation that l had
accompanied him home to look over the
manuscript in question.
It was a very poor story, slovenly and
amateurish in style and vulgar beyond
criticism. I felt sorry to have to dis
courage him, but it was only friendly
on my part to do SO. I accordingly re-
peated, in answer to his remark, II am
quite certain that no London publisher
would undertake that book, though am
sorry to say so.
He laughed and said: "I never said
that should offer it to any publisher,
am not such fool. / want all the
profits myself Why should I put the
lions share of them into a publisher g
pockets? There are thousands in that
book, and I'm going topublish it myself
that is to say, at my own expense
and shall put it into the hands of one
Of those firms who publish on commits
SION"
"My dear fellow" cried, edo let
yourself be guided by me and don 'tspend
any money on printing that book l
don't believe that hundred copies Of it
would be sold.
"No, not hundred" he answered
.z~aJa,,%1x, GA 1,rnlrod Thousand Sc
nearer the mark, though I expect the
sale to go much higher than that. I tell
you that I am to make my fortune out
Of that book; that have struck oil this
time, and richly"
"But the STYLE" urged
ooh, I know that the style isn't up to
much, he answered. "I'm no hand at
literature, and, as matter of fact,
took the least possible trouble over writ
ing this book. dashed it off on the
typewriter in less than week. But it
isn't OIL its merits as work of art that
this book is going to sell. !"
ss"Well, as what, then?" asked.
"Why does So-and-so's pill and So
and-so's soap sell? Because they are
we'll advertised. Well, my books going
to be we'll advertised and accordingly
will sell"
II fear you will have to spend a very
large sum Of money to advertise that
book into success, l remarked.
II know exactly what shall have to
spend. Sixpence halfpenny per dozen
copies, or little over halfpenny OH
each copy. Each halfpenny and fraction
SO spent will sell copy. The book will
be produced as cheaply as possible, and
I calculate the cost to me at about two
pence. Say that, with the advertising,
each copy cost me threepence, which is
above the mark, you may calculate what
my profits will be on a sale of even 10O,-
900 copies .
"You have hit on some novel mode
Of advertising the book, them"
"You beti The whole reason Of my
confidence in my success Of this shocker
is there"
would you mind telling what your
plan ISL"
well, if you won't mind, I'd rather
not, he answered. "You see, / can't
afford to give away the idea. You might
talk about it, and then some other fell
low might snap it up. Don't be offend
ed and just watch the sales Of "A Dis
grace to Society'-that is the title
have decided upon. They will make you
open your eyes.
"very well, just as you please, y /
said rather coldly, rising to take my de-
parture.
did not see Ross again for some
weeks, for, though I called once or twice
at his rooms in the Temple, I always
found his oak sported. One day the in
ner door happened to be open, and
through the letter slit could see into
his sitting room. There were six young
ladies seated at large table busily writ
ing, and in front Of each was high pile
Of cards Two large baskets, filled with
similar cards, stood on the floor.
Business taking me abroad, Twas not
present at the birth of the book on which
my friend had built such hopes, and,
though looked in the London papers,
could find neither advertisement nor
mention of it was therefore rather
when, OH landing at Dover on
49, -