The diamond drill. (Crystal Falls, Iron County, Mich.) 1887-1996, 1895-03-23
The Largest In the world.
From the Chicago Inter Ocean

FROM the chicago inter Oceah
How many people In Chicago know that
with all her other great industries there Is
also found here the largest soap and wash
ing powder business in the world, The N
X. Fairbank Company, with their factories
" Chicago, ST Louis and Gutenberg, being
Sithout doubt, The largest producers
OF soap products In the United States. This
great business is not OF mushroom growth
but the result of persistent effort broad
business methods and intelligent and dis
eliminating advertising.
Many brands OF soap are made in these
factories, but Chicago is best acquainted
with Santa Claus which long ago found ia
vOr with those who care for our homes.
Gold Dust Washing Powder is known In
every hamlet OF the United States II being
everywhere recognized as the leading prod
uct OF its kind.
Announcement Is now made that The N.
X. Fairbank Company are about 10 take an
other step forward 10 turn another page In
their history OF progress by introducing am
other new soap. This viii shortly be adver~
tised in a most striking and original man
ner.
For twenty-five years this company was
likewise the leading lard producer OF the
world, and abandoned lard merely because
new world was 10 be conquered. With
keen business perception they saw In cotton
seed oil the basis for q still larger bust
ness in more healthful, more econom-
ical and In every way more desirable
lOOu product luhn lhTus Nntn tnlS
new product was perfected and their plans
carefully arranged they turn their att ention
from the lard business, and with n courage
born OF the confidence that they had pro-
duccd what the world had so long demand
ed, viz, subs titute for lard, they launched
"Cottolene.n The quick acceptance by the
public Of this really meritorious article at
tracted the attention Of the evcr-ready imi-
tator and the market was soon flooded with
limitations, sailing under colors OF all de-
scriptiOns. But Cottolene was first In the
heart Of the people and those who use IL are
not 40 all likely TO 60 back TO lard or accept
an imitation.
The ~ II. Fairbank Company attribute
their success 10 the merit OF the articles
they produce; 10 the fact that their products
are staple necessities OF life, not Injuries,
and 70 careful, thoughtful, persistent news
paper advertising, which they continue
through all seasons, IA hard times and In
good Surely this is a far wiser plan than
the occasional blast OF trumpets and spas
mode efforts often characteristic OF others.
In the advertising branch OF the business
they arc represented by the wcll-known firm
OF ~ w. Aver & Son OF Philadelphia, who
purchase all their advertising space.
Another fact that may not be generally
known Is that The n X. Fairbank Company
Is conducted as one Of the departments OF
The American Cotton Oil Company This
fusion Of business forces was consunlmated
for the sake OF the greater facilities that
ensuc fTNin a direct connection with the
cottonseed mills 20 supply the public with
the purcst article AZ so much less cost,
Surely no Chicago industry has achieved
greater success than The n. *. Fairbank
Company.