The Washington times., 1895-05-19
AD. WRITERS CLUB ECHOES.

The Ad writers Club is now comfortably
settled in its cozy ard luxurious home IN
The Times building and its members are
contemplating plans that Will give 10 1he
? organization added social and business
advantages. IL is prepared to build up
library that will be notable for the COM
pIeteness of its stock OF literature bearing
on the art of advertising, and ii is probable
that a gigantic scrapboOk will be kept
in which will be inserted ads. OF particular
literary aud display merit culled from
publications in every city of the country
or necessity and as a matter of right, those
from the Washington papers viii be the
most numerous and prominent, for as
New York expert remarked, at the house
warming last Tuesday night, there are
no more artistic and eye catching an
nouncements printed anywhere than those
written by the ad. writers of the Capital
CITY. An increase in the membership of
the club is matter of the immediate
future, judging from the number OF ap-
plications soon TO be acted upon, and, if
the wishes OF advertising experts in sev-
eral of the big cities are acquiesced in,
nonresident membership will be feature.
At Tuesday nights gathering, Mr.. l..
Abraham the weIl-knOwD lawyer, excited
much interest and amusement by the eX-
hibition of a newspaper pu blished i'll Boston
early in the last century. 1t was - he In
dependent Chronicle and the Universal Ad-
vertiser" IL was passed aroun nd the rooms,
and naturally, attention was paid 10 the
aueerly-worded and odd-looking announce
ments in its advertising columns. This
incident led t GA conversation on the growth
of advertising and comparison OF the
mercantile announcements in local news
papers of, say, twenty years ago, with those
of to-day In the latter, it was remarked,
| .you would see q few ads, clunlsily displayed
in ugly type, and announcing little more
than the adve Ttiser's existence, Willie
to-day every aid to the printer s art is used
tomake the ads. attractive. The ads. them
selves, too, are exceedingly we'll written,
with facts and figures carefully grouped and
| concisely put, and, indeed, show ing
| literary merit that would be considered
| remarkable in the journalism proper of
few years ago. Formerly an ad. vas Dut a
few lines of cold type, while now 1t is a
| CHEEKY, bright and attractive thing thaV,
when it has the solid bases oftru5h and rep
| utation, invariably acts as a sure magnet
| to the shekeIs of customers.
In a complimentary strain the conversa-
| ton turned on the great enterprise shown
| by local newspaper proprietors IN the
| equipment of their composing rooms, With
| out which ads. could not be made so attract
| i've from the standpoint Of artistic dis
| ulay. Commitments were showered, too,
| on the thorough abilities OF our printers,
| who are unexcelled the world over.
! These clever ad. writer's, a visitor jrstly
| remarked, have been of more assistance
/ in q literary way ito newspaper publishers
| than they sometimes get credit for. be-
| cause their departments are often more
! thoroughly read than any others by the
| most important members of the household
| the ladies. There was more truth than
] poetry in certain humorist's view of
"a Woman'ss Idea of News than he per-
haps believed when he wrote:
''She laid aside the paper,
With that 'tirsd feeling air,
And said, There's nothing IN it
| Worth reading, declare.
I There's q lot of towns, with figures
About Morton, Hill, and Goff,
The voting in New Jersey
| And places farther off.
! OF the greatest event of modern times
They appear not to have heard,
For of Buyen & Sellems bargain sale
There's not single word"
| Several gentlemen Tuesday night dis
cussed the Right Hon. Arthur Baliour's
| tribute to the newspaper as all advertising
| medium at the recent banquet of the News
/ paper Society in London. This tribute w as
| not only remarkable because the speaker
| is thehead of great English political party,
| but because he conspicuously belongs TO that
| class of British society which is in the
| habit of denying the existence of any good
| qualities whatever in the daily newspaper.
| After highly praising the newspaper press
generally, Mr.. Balfour said that as an adj
| vertising medium alone. he thought its
| beneficent mission as important as the
PRONUNCIATION of news or opinions. ..In it's
capacity as an advertising agent" he said.
cit is, after all, of the first Importance to
| any civilized society inasmuch as it brings
together those who have something TO sell