davidaulloa/AmericanStories huggingface dataset:
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-06-27
SHORT rALks on ADVERTISING.
Copyrighted by Charles Austin Bates. ]

copyrighted by Charles Austin Bates.
1t is no doubt true that keeping your
name continuously before the people will
pay il you do it long enough, and nobody
else does any better advertising than that.
do not believe in generaiities. "An
kinds of staple and fancy groceries -" \
full line of dry goods and notions -such
things We're said fifty years ago and some
business men persist in the folly even
now.
All that general ad ever does is to
"keep your name and business before
people," Now, isn't your name and
business kept before people just the same
or a little better when you advertise
some special thing or things: 1t surely
is, and, besides that, you have the benefit
OF q direct demand for the thing adver-
tised. That is, of course, provided that
the thing is Il good thing, and at n low
enough price to make it strongly desira-
BILE. The way to stir up trade is to take
some item that there is naturally n
demand for and put deeply cut price
on it, That will bring people to the
store, and they'll buy other things-at
least you won't lose anything, for many
of them would not have come without
the extra inducement.
The idea OF drawing people with special
offerings is perfectly legitimate, even
when the only object is to get them into
the store, for in that way they get
acquainted with the store and the stock,
and if they are all right will come again.
There are plenty of times when special
bargains are offered the object being
merely to sell the goods quickly, and no
thought being taken of the value OF the
sale from the point of advertising advan-
tage. 1t is well to explain why theprices
are made lower than usual. Give n
good, honest reason forit. The honester
you can be in your ads. the better people
will like it. Not only be honest. but let
the ads. show and prove that you are.
People like to know the why of every
thing nowadays.
The advertisement of the future will be
one that will leave out any idea of being
funny or catchy" 1t will tell store
news plainly, clearly, honestly. When it
talks al out goods it will tell something
about them. Ii they are good, the ad.
will not only say SO, but will say why.
If they are best-the same.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-06-27
Notice..

pY VIRTUE OF POWER CONFER.
ID red by Trust Deed executed to me
by McD. Edwards and wife, on the 18th
day Of July, 1892, and by consent and at
request OF all the parties interested,
shall. ON MONDAY, THE 9th DAY
OF JULY, 1895, sell at public auction to
the highest bidder. for cash. at the court
house door in Henderson. Vance county,
one certain tract Of land in Vance county,
N. g.. situate on the East side OF the
Raleigh & Castor railroad, adjoining the
lands Of u. ii. Fleming, W. NJ. Hight,
VIM. Blanks, John Rowland, and others;
it being the tract known as The Solomon
Tract and fully described in said. Trust
Deed which is registered in Vance county.
Book .ls, page li4. Containing IL, acres
mere or less.
Also one other tract of land situate in
Vance comfy, and bounded as follows
Begin at Spanish oak on the Raleigh *
CASTOR railroad thence West along Lyn-
bank road to Spanish oak, thence South
along the old Henderson road to Raleigh
& Castor railroad, then North along rail-
road to beginning, containing six acres.
Said land fully described in said Deed.
This June 18th, 1895.
A. T.. ZOLLICOFFER, Trustee.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-06-27
Notice of Sale.

~ NDER AND BY VIRTUE OF HE
~ power of sale conferred upon the
undersigned, A. J. Harris, Trustee, and con-
tanned in a Deed Of Trust executed by Alfred
Gooch and wife kizzie. on the Sth day of
April, 1891, and recorded in Deed of Trust
Book No. !, page iiJ, in the office of :hc
Register OF Deeds of Vance county. for
the purpose of securing the payment Of the
Indebtedness therein mentioned, default
having been made in the payment Of the
same, at the request of the holder of the
same, | will sell AT the court house door
in Henderson. \. { at public auction. Ia
the highest bidder for cash, ON THE
22ND DAY OF JULY. 1925. the property
conveyed by said Deed of Trust, to-wit !:
Adjoining the lands of Alfred Gooch, j.
II. LaSsiter, and others. on sherman street,
the same being 80 by 152 feet. For fun
description and boundaries see Deed of
Trust as set forth above. Time of sale II
o'clock.
This June 18th. 1895
ANDREW J. HARRIS. Trustee
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-06-27
WORK At GREAT FALLS.
New Cotton Mills and Smart Town
Springiug Up.

Mr.. W. S. Parker was down at Great
Falls-where the magnificent water
power Of the Ronoake Rapids Company
is being developed, about six miles
this side Of Weldon-Tuesday. He
tells US that the big knitting and spin
ming mill Of the Maxwell-Chanler Go.
will be completed within three weeks.
Machinery has been bought and opera
lions will be commenced as soon as
everything is in readiness, say by the
first of September.
A new company known as the
Roanoke Milling Co. was organized
Monday. 1t is their purpose to erect
a large yarn and cloth mill. Bids for
the construction of the building will
be opened on the 9th Of July. The
officers are: President, W. S. Parker,
of Henderson; Secretary and Treasurer,
DR.. D. B Zollicoffer, of Northampton
county; Directors, Charles Cohen aud
VIM. Habliston, of Petersburg, Va,
Maj. T. L. Emery, Of Weldon. Other
directors will be elected later on. The
mill will develop 500 horse power with
a capacity Of 1880 spindles. The
company has ample capital at its
command and work will be begun at
as early date as possible. They
expect to have the building completed
in three months.
Quite a town has sprung up at Great
Falls and the place is destined to have
a bright future. Mr.. Parker tells US
that between so and IS buildings have
already been erected or are in course
of construction and people are moving
there in numbers. The streets are
being nicely graded from the railroad
to the river. The town site is about
three miles from the railroad.
Few people have any idea of the
work that is being done at Great Falls
the growth and development going
on. There is no finer water power in
the country and it has been put in
shape for being utilized which will be
done at no very distant day.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-06-27
Who Should Advertise.

Who should advertise, is a question
that has been propounded and answered
in different ways.
We answer, everyone who has any
thing to sell, whether it is product of
hand brain or machine, and in cases
where those who wish to buy, or Sc
cure anything that they cannot obtain
conveniently, they should advertise.
Advertising should be treated pre-
cisely as any other investment, and in
nine cases out of ten it pays better
profit than anything for which money
is spent. The best evidence that ad-
vertising pays is the fact that millions
are invested in it by all sorts of trade
and by the most successful business
men in the land. No sensible man
can believe that successful business
houses advertise for the fun of the
thing. With them it is business just
as much as buying stock or selling
products.
There are certain principles of trade
that men ought not to ignore, and
among them the principal one is regu-
lar, legitimate and persistent adver-
Using Western Stationer.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-06-27


Good rains have fallen within the
past week and crops have been bene-
fitted wonderfully.
The First Baptist SundayschoOl, OF
Durham. will run an excursion train
10 Wake Forest to-day, passing here
this morning.
The University of North Carolina
now ranks among the foremost Colleges
i'll America in scholarship, equipment
aud general efficiency. See advertise
ment III this paper.
Not yet having supplied the loss re-
Gently mentioned we are prepared to
take limited number of cows on sub
scriptiou. Those giving mllk-and
plenty OF it-preterred.
d. II. Gill, Clerk of the Superior
Court, publishes Il notice of interest to
all persons who were stock holders IN
the Central Agricultural Society,"
See advertisement i'll this paper.
Y. {. Zollicotier, trustee, advertlses
To sell tract of land situate i'll Vance
'.
or less. at public auction oil Monday,
the 10Th day of July. See notice for
more definite particulars.
The Raleigh Daily Press says the
Seahoarl Air Line has begun the use
Of North Carolina coal on that system.
Freight trains have already begun
the Use OF Chatham county coal from
the beds Of The Egypt Coal Company.
One hundred tons per day are being
employed.
DR.. Geo. Smerdon, at his home near
WILLIAMSBURG, has number of I'M
proved blooded cattle-fine milk cows,
beautiful Young heifers and male and
female calves he will dispose
Of on very reasonable terms. His OBJ
iect in selling is the fact that he is
oVerstocked.
During the thunder storm Monday
afternoon lightning struck the Presby-
terrain church steeple. 1t made a
streak down one side tearing off several
shingles and splitting up the sheetlng,
besides working considerable injury on
80 IlSItc. Tie tuuS uotiC
has been put at 800.
Tom Lambert served his friends with
turtle soup again Saturday. The basic
material was furnished by Scrap
"reen. he having caught eight fine
ones the night before. George Little
John did the cooking according to his
famous recipe and the manager in
'har5e of Dawes Place did the rest.
There was regular dust storm
Yesterday afternoon, just before the
ram cloud passed over. 1t blew every
where and filled the space overhead for
Il considerable distance making things
"cA dense and dark as we'll as disagree.
"'.e- While it ragged the streets were
"'-FeIy deserted and doors and win
VOWS were closed as if deadly plague
HUI settled down upon the town.
sometime ago | vas troubled with an
Oh rheumatism. | iised Chamberlain
,'' balm and was completely cured.
ca ,' since advised many of my friends and
f ,iS,iers To try the remedy and all speak
Ishiy OF it--SIMON GOIDBAUM. San
IN nus hey, Cal. For sale nv Melville
Dorsey, druggist.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-06-27
Preserve the For IS Is.

KITTKELL, N. c., June %, '95.
Mr.. EDITOR:-I am q member of the
Humane Society for the Prevention OF
Cruelty to Animals" which society is
proving itself of great benefit to thepoor
dumb creatures of every kind. But in
driving ON the country roads my feelings
are so often aroused by the wasteful and
wanton destruction of the magnificent
forest trees, that l cannot forbear u sug
gestion for their protection, and hope
those who are lovers of nature will join
me in trying to preserve our forests.
Immense trees on the roadside are wan
tonly cut down and left TO decay, ostensi-
bly, to benefit about one eighth of an
acre of corn or cotton, with arabic land
in abundance near by, which could be
fertilized.
Drives which were once delightful and
picturesque are thus rendered unsightly,
hot and dusty, betraying q wasteful and
destructive nature, instead of preserving
what is useful and giving beauty to the
eye, and comfort and healthfulness to
our bodies. Will not y our re-! iers unite
with me in an earnest protest against
this great evil? l.. {.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-06-27
Do You Want A Buggy?

Mr.. c. 2. Howerton. of Durham,
has an advertisement in this paper
which will be of interest to you if you
do. He is manufact urer and dealer
in buggies, carriages, phetons, wagons,
&C., and guarantees to save you from
$1,000 to $4,000 on such goods. Mr..
Howerton is an experienced man in
the business, is reliable in his dealings
and will treat you with courtesy and
fairness. He says he intends to sell
some vehicles in this market and pro-
to induce you to buy of him. All work
warranted for II months. Write for
catalogue and price list and see Mr..
Howerton's stock before you buy. He
will make it to your interest.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-06-27
Notice..
ThOs. S. Kenan, Attorney General, &c, }

Thos. S. Kenan, Attorney General, &c,
VS..
Central Agricultural Society, ct al.
" NDER AN ORDER OF THE SUPE-
~ riOr Court of Vance county in the
above entitled cause, all persons who were
stockholders in the Central Agricultural
Society,"" of Henderson, N. c., and those
who represent stockholders by assignment
of stock or otherwise, and all persons
holding claims against said Society, are
notified to file their stock or claims with
the undersigned or make proof of same
ON OR BEFORE 1ST AUGUST, 1895, in
order that small amount now in the
hands of the Clerk Of the Superior Court
may be distributed. The amount will be
paid out to persons showing themselves
entitled thereto after that date.
This June 18th, 1895.
ID. ii. GILL,
Clerk Superior Court of Vance county.