The San Francisco call. [volume] (San Francisco [Calif.]) 1895-1913, 1895-04-17
EDITOR DE YOUNG AFLoAT.

NJ. H. de Young, proprietor of the San Fran
cisco Chronicle, is on his way to Europe with
his wife and children. He left New York Tues
day morning for Liverpool on the North Ger.
man Lloyd steamship Hayel.
Mr.. de Young did not go abroad to edit his
newspaper permanently from foreign shores
after the manner of James Gordon Bennett
He was not in i'll health nor scared out of the
country by the income tax but took the trip
incidentally for pleasure, and chiefly that his
children might have the advantage Of learning
French and German from those who speak it.
The De Young youngsters will be kept abroad
just long enough for them to grow to be pro-
feient linguists, and will be brought back In
time to avoid learning to dislike their own
country.
Mr.. de Young expects to be gone year, with
an intermission in November to attend the
meeting of the National Republican Com
mittee, of which he is a member.
Before leaving, the California editor took the
opportunity to talk to his fellow publishers
through The Fourth Estate.
"Our newspaper world" said Mr.. de Young,
els moving toward perfection with marvellous
strides, but in the evolution of the press l ex-
pect to see some back stepping, which will put
us on a frmer footing and the right road to
the attainment of our ambition.
"The papers are entirely too big. Any one who
has anything to do lacks the time to read the
papers through. In fact, busy men have to
rely on one paper for their news. This was not
true in the past. With smaller sheets it was
possible Tor active men to view the world from
the points OF view of all the papers. Both
they and the newspapers were better off
white paper is now matter of great mo-
ment with the publishers, for we use so much
that it is a terrifying item in the expense of
dJ1nt inn,
densing will be q relief not only to our pa
irons, but to our pocketbooks.
"The growth of newspaper illustration is sur
prising, and is setting the publishers of the
weekly illustrated journals to severely serious
thinking. II the daily press advances as rap
idly in the direction of liberal illustration, it
has recently, then the weeklies devoted partic-
ularly to that sort of business will find them
selves without an occupation.
Another factor in the publishing world is
the number OF cheap, but splendidly Illus
trated and carefully edited magazines. l cam
not see how the older concerns can avoid re-
ducing their price, unless the public re-
mains true to their style of literature and faith
full to old traditions.
SIT is stated that the business OF the adver-
Using agents is dull in New York. This cannot
be true for long time, as my own experience
should prove. Mr.. Elliott, my business man
ager, came East recently without the idea of
soliciting advertisements. He met old friends,
and incidentally was handed advertising con-
tracts amounting to $780, oO
I'm addition to this other advertisers asked
for rates, and, getting them, assured us of con-
tracts still larger than those have mentioned.
"fhe Coast has grasped the Importance of
the linotype. There will be shipped TO the
Chronicle this week thirteen regular and one
headline machine. My contemporaries will
also use the linotype. The newspapers near
the Pacific are in the march of progress and do
not bring up the rear."-New York Fourth
Estate.