The daily morning Astorian. [volume] (Astoria, Oregon) 1883-1899, 1895-08-07
AN HONEST POLICY.

The trade paper, as we have before
had occasion to remark, fills a place In
the journalistic field at once more UNIQUE
and more intafnsicalay valuable than that
held by the ordinary daily, or the week.
ly newspaper. The difference between
the two can epsily be discerned by any
person who Thinks for a moment pbout
the subject The daily paper is OF ne
cesslty ephemeral. 1t deals with men
and luhings in bright, trenchant way,
It's feId is a new one every twenty-four
hours, and the ullue of its work of the
day before is too often lost dan the hurry
and rush, the hustle and excitement which
Is nowadays inseparable from it's produce
tion. The trade paper, however, is
power mot for day but for years. The
files on which dt hangs never grow rusty
through tong disuse. A daily paper once
hung awly and preserved, stops there
TIL 1t rdts TO pieces without ever being
disturbed. The men who took part in its
production have mo time Ito refer to 1t
II they would, and the public who read 1t
have Lost all interest In what soon be-
comes to them ancient history. On the |
other hand the trade paper, record not |
only OF current commercial events but
OF CRITICISMS and ideas that belong to
AL time, never loses Its usefulness. To
the business man engaged in a special
line of industry AL ideas. hints, and side
lights THAT Gun be brought to bear ON
THAT industry have Cor him an all alb
sorbing interest. He wants to refer to
elbow, and Ito do lthis he must of ne
cessDtg treat his trade journal as 1t comes
TO him every week ike a valuable book
from a library, with the full knowledge
that in that very issue he may find the
thought. the suggestion that win revivify
his falling business. and bring hts sue
cess.
This, then, w the great and honorable
fed THAT the trade paper fills. And In
this field how many eager aspiranth there
are, all with their own ideas Of manage
ment. many drd0Hng hlther and thither
without rudder or compass, others, too,
feebiy waiting at the beck and call of
anybody with money and influence to
veer round to any point OF the compass
that may suit their temporary becker"
Some, we are glad to say in the United
States many" that are conducted In
such a way as to bring honor to them
selves and the branches OF industry they
represent. In the sea on which The Com
merclal Astorian found itself launched
several months ago there were and are
today three currents, three strong in
tereslls. They are the producer of canned
salmon C'The man who packs h,'D the
toBber C'the man who SELLS lt,) and the
consumer C'the man who eats lt'D. Here
was a proIbltm, how best to serve uhe
salmon industry, the city of Astoria, and
the state OF Oregon, and which of these
currencs TO run into, which TO steer clear
Of. 1t takes very short acquaintance
with trade journalism TO realize that
only those papers with an absolute homes
,ty OF purpose, and with the determination
10 be biassed by no man or clique Of men,
can 1--we and succeed, To be therefore
known and recognized as a ''cannerymens
organ" would not only be poor policy
but bad business, nor do We wish our
friends the packers to take umbrage when
we ten them that nothing could be more
suicidal to our success To be thought
OF on the other hand as the speclal rep
resenative of the salmon tobber would
likewise and for the same reasons, be tho
reverse Of polildc. no be considered ana
talked about as the earnest champion OF
The rights OF the consumer, the honest
advocate of the salmon Gamer as far
Is le conducts his BUSINESS In an honora>
be and legitimate manner, and the chan
ae. by mems Of which the jobber two
Nree and four thousand miles away from
r,a centre of the industry. can look for
and obtain complete and accurate state-
m nts OF the condition of affairs-this is
our aim ana our determination. In pur-
suance OF this aim we are prepared TO
NO On As We nave ctaiNONl fAbNie''e - -
deavor 10 protect the consumer. 70 ex-
pose and drive out OF The business any
srymen who shah be guilty Of the
heing or Salmon or the packing OF
dsh. 10 allow to appear in
co nnns no falsncaaoa of reports,
3 little tricks OF the trade" matrers
OF poidcy." or anything else that may
tend to deceive in ever 80 small way
ths men who are looking to US and us-
pending on US for the truth. BY collow-
isr on fhese Zines up to the present time
our success has been as GRATIFYING as It
has been unexpected. on these lines the
s..l..A ss:;cy of the co-nrnerciei AstOrian
vail BE- SNAPPED and Il tn our judgment
th4re exist methods In the conduct Of the
c,,,uurBta river salmon Industry which
.hou,a not be allowed 70 remain, oil the