The diamond drill. (Crystal Falls, Iron County, Mich.) 1887-1996, 1895-07-13
A FIRM DISSOLVED.


WAthiht 4pI VIC nfbt tAtut through
London sees on the sides OF the houses
many names with which ne has long
been familiar His prccognition has
cost the Arms those names represent
much money In advertising. The
stranger has had the names before him
for FEARS in newspapers and maya
zines. on the hoardings and ON boards
by the railway side, paying little heed
10 them at the time; yet they naTe
been indelibly impressed on his brain,
and when he wishes soap or pills his
lips almost automatically frame the
words most familiar to them. Thus
are the lavish sums spent in adver-
Using justified. and thus are many ex-
cellent publications made possible.
When you come 10 ponder over the
matter, IL seems strange that there
should ever be any real man behind
the names SO lavishly advertised; that
there should be a genuine Smith or
Jones whose justly celebrated inedi-
cines work such wonders. or whose
soap win clean even a guilty con-
science. Granting the actual exist
ence of these persons and probing still
further into the mystery, can anyone
imagine that the excellent Smith to
whom thousands of former sufferers
send entirely unsolicited testimonials,
or the admirable Jones whom prima
donnas love because his soap pre-
serves their dainty complexions--can
anyone credit the fact that smith and
Jones have passions like other men,
have hatrcds, likes and dislikes?
Such a condition OF things, incred-
iblc as 1t may appear, exists in Lon
don. There are men in the metropolis,
utterly unknown personally, whose
names are more widely spread over
the earth than the names of the great
est novclists, living or dead. and these
men have feeling and form like unto
ourselves.
There was the firm of Dandy s.
Strong, for instance. The name may
mean nothing TO any reader of these
pages, but there was a time when 1t
was well known and widely advertised,
not only Ia England, but over the
greater part Of the world. They did a
great business, as every firm that
spends fortune every year in adyer-
Using Is bound TO do. II was in the
old paper collar days. There actually
was time when the majority Of men
wore paper collars. and, when you
come 20 think OF it. the wonder Is that
the paper collar trade ever fell away
as it did. when you consider with what
vile laundries London is and always has
been cursed. Take the Dandy & Strong
collars. for instance. advertised as being
so similar TO linen that only an expert
could tell the difference. That was
Strong's invention. Before he invented
the Piccadilly collar, so-callcd, paper
collars had a brilliant glaze that would
not have deceived the most recent ar
rival from the most remote shire in the
country. Strong devised some method
By which slight linen film was put
on the paper, adding strength TO the
collar and giving IL the appearance OF
the genuine article. You bought a
pasteboard box containing dozen of
these collars tor something like the
price you paid for the washing of
half d dozen linen ones. Tine Dunby ~
Strong Piccadilly collar jumped at
once into great popularity, and the
wonder Is that the linen collar ever re-
covered from the blow dealt by this
ingenious invention.
Curlously enough, during the time
the firm was struggling to establish it
self, the two members were the best
of friends. but when prosperity came
TO them causes of differences arose,
and their relations, as the papers say
OF warlilxe nations, became strained.
Whether the fault lay with John
Dandy or with William Strong. no one
has ever been able TO find out. They
had mutual friends who claimed that
each Of them was a good fellow, but
each OF those friends always added
that Strong g. Dandy did not "hit 1t
off"
Strong was n bitter man when
aroused. and could generally be
&counted upon 10 use harsh language.
DDnnby was quieter, but there was
eullen streak of stubbornness In him
TINT did not tend to the making up of
the quarrel. They had been past the
speaking point for moro than year
when there came a crisis in their re-
lations with each other that ended in
disaster TO the business carried on UNI
der the title OF Dandy & Strong.
Neither man would bulge, and be-
tween them tho business sunk 20 ruin.
Where competition Is fierce no firm
can stand against il ifthcre is internal
dissension. Dandy held his ground
quietly but firmly, Strong ragged and
cursed, but was equally steadfast In
not yielding point. Each hated the
other SO bitterly that each was willing
a., la. Ne own share in "A profitable
business. II by doing so he could bring
ruin on his partner
We are all rather prone 70 be misle1
by appearances. AS one walks down
Piccadilly. on the Strand, or Fleet
street and meets numerous irrcproach-
ably dressed men with glossy tall hats
and polished boots, with aifable man
ners and courteous way Of dcporting
themselves towards their fellows, we
arc ant 10 fall into the falacv Of be-