New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1895-02-24

printing OF nine-sheet bill. the size. re-
qures thrty-six stones. and each stone costs not
less than SIS But We do things better now than We
used to. once II took us four months to get out
500 edition. and the Autographs were sixty cents
p copy. Now the same number be furnished
In five days az eight a copy.
Expenses? Yes. Of course. they've increased Won
Gerfu.y. Take the salaries OF artists. Twenty
years ago SO week was an unheard OF sum 10
pay even good man. Now our chief artist COM
niAIs salary Of $3.50 a week. rae was brought
to tn.s country ,hes a Russian with his wno-e
family, under ironcad contract We have about
eighty artists. most OF them Europeans. trough
some Americans in our force do exceen; work
They are all under contracts ranging from five to ten
years"
Speaking Of European work. have you used any
Of Cherets?"
Yes to some extent one OF the best known
Black Crook posters is after Cheret but here Is
the poster in my opinion. better than anything
Cheret has done. and good as anything IN It's
line that has been used in this country And MI
Stewart produced Autograph which has adVer-
tised popular farce-comedy for months-the figure
Of young woman in abbreviated yellow skirts ana
red stockings paJtng a dark blue bill against
wall. THAT was done by a Frenchman in our
employ. and. besides serving one OF the best the
atrical posters this country saw. 1t has been
extensively used in London, where 1t advertses
weekly newspaper.
Il tell you" said Mr.. Stewart emphatcally,
what the pubic in this country wants Is detal,-not
impressionistc effects. our artists compete sue
cessful.y with Ch6ret In Europe. and | think
French patriotism Is largely responsible for the
vogue Of his Sc DOL in Paris. No: we have not
adopted the poster school to any extent, and we
do not expect TO. II some value in advertising
at present as Il fad but DO not think IT VIII last
Are your designs protected by copyright?
Yes; everything that is original the New
Boy for instance. That was also the work OF an
American and very good piece of work II was as.
char"y's Aunt was copyrighted anu was grrtdt
advertising success, as you VIII remember. mat
was done by our animal draugntsman r..
Contracts tor poster work usually made far
IN advance OF the season during which the A.
traction is 70 be produced. Especially Is TINS the
case In theatrical work; the great travelling SHOWS
Obliged to have their announcements prepared
on shorter notice sine NE nuitpCmy 81 i ver
Using Of star performers and features dangerous
experiment. All the lIthographs for billing a
year before the public production OF the piece
How does the manager OF the company arrange
Usually only In the most general way. Some
times he has definite IDEAS Of his own. but ordinarily
be leaves 1t to our artists. When scenes from the
play are 20 be- put upon the bills the manuscript u
sent - us together with the scene-modes. ana We
work tho Illustrations in our own way. In the
case OF actors ard actresses who I'LL important
parts. the artist makes use OF photographs; or We
may even srnd men 10 the cities where they are
paying in order To get sttings or to sketch whole
scene- And. Of course. some OF our hnest single
nsure posters are copies of photographs.
siitute with Aubrey I}oarisey and artists OF KIN
dr-i talent. the poster school flnds small iaVor
purposes Of general advertising IL has attained
con sdcrabe popularity; and thck-npped fh zoe
passers-by and invite 20 bargain sales with peril
nacty that appeals 20 all alike For, whether they
Aubrey He1rds,ov they have TWO good advertising
qudiitlcs-thcy conspicuous and they stick.