davidaulloa/AmericanStories huggingface dataset:
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-11-28
Good Advice.

A handsome monthly, Billboard i'd
rertisimg, is responsible for the follow
ing:
1.-The kind of advertising that pays
is persistent and judicious advertising.
Take them in your confidence. Talk
to them in your advertisements as you
would to an intimate acquaintance in
whom you are greatly interested. Be
explicit, terse and brief. Avoid pleon-
asm. grandiloquence, bombast or re-
dundancy. Use your own everyday vo-
cabulary, and you will get a genuine
ring TO your announcement that will be
convincing. Then drive it home by
constant repetition. Here is the grand
secret Unsuccessful advertising-'keep-
ing at it, 1t is only in line upon line,
precept upon precept, that children are
ever taught. 1t does not suffice that
they be told to thing once or twice.
1t must be repeated and explained
many times before the object aimed at
is attained. And so it is with the pub
lie and the advertiser. He must tell
the same story over and over, couch it
in new language and explain it again
and again. He is justified in resorting
to tautology, for in no other manner
can he impress his story upon the pub
lie mind.''
That is good sou 1 advice-most OF
the nail-head hitting kind, and applies
particularly to those addressing the
consumer. Just how to do effective
advertising requires study. Catchy
phrases are good. For this striking orig
inality is essential, and it is rarely hit
upon. Funny ads are generally un-
profitable, unless the fun is new and
really funny. Plain statements, brief
ly and Interestingly put and umistaka-
bly, sincere, go straight to the mark.
All businesses, to attain The largest
measure of success, need const,nt ad-
vertising; but it is not necessary for
those in every line to make daily or
weekly changes in their ads; ''ring the
changes" occupying whole pages OF
newspapers, and spend thousands OF
dollars annually. Some get adequate
publicity by running a newspaper
''card" the year round.-Winston To-
bacco Journal.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-11-28
HENDERSON, N. Co. THURSDAY, NOVEMBER 49, 1896.

OF river transportation, no gratuious
advertising such as Columbia has had
and the nature Of the achievement will
be apparent.
Mr.. D. A. Tompkins, one of the
men who have built Charlotte up, said
to US year ago: "Columbia has the
advantage over Charlotte in every.
thing except enterprise" But it was
the lack of this one advantage which
kept Columbia SO long on the list Of
the waiting towns the ManufaetS,eys'
Record refers to, and which has
prevented it from now having a popu-
lation of 10000 people.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-11-28
GONE TO HIS LITTLE BOY BLUE.

(Written upon hearing OF the death of
Eugene Field.)
The Little Boy Blue who wandered afar
At sound of the angels song
Stands still by the beautiful gates ajar,
While round him the children throng.
There's smile upon the little boys face
AS, waiting for papa. he stands
And welcomes him there with baby
grace,
And holds out his little hands.
Like the little toy dog, all covered will,
dust.
Who kept his vigil so true.
And the little toy soldier, all red with
rust,
So has waited the Little Boy Blue.
He has wondered why papa has stayed
From where all is pure and bright,
For he wanted him so to Join in his play
In the beautiful Land of Light.
All, deep in the hearts of world. weary
men
Is the tale of the Little Boy Blue,
And gentle tears come to their tired eyes,
when
They think of the toys so true.
As the little boy went at the angels cali
In his dreams at the end of day,
So the Master who loved the little ones all,
Has gone to his own far away.
N. A. JENNINGS.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-11-28
VALUE OF THE NEWSPAPER.
Unequalled as 4 Clyilizer and Educator
What Napoleon Said.
brighton Mass. } Item. |


What would we do from day to day,
from week to week without the news
papers? Did you ever stop to consider
the benefits you and all mankind &C.
rive from free, cheap presse Likely
you have not. You may scold at the
reporters and editors of the dailies and
weeklies, but in truth even the lamest
editor is weightier factor in light
spreading, morality, civilization. in
s.ort, than the mightiest preacher, the
profoundest lawyer or the most skillful
physician in all the world.
"One newspaper" said Napoleon,
sis more to be feared than thousand
bayonets," and he knew whereof he
spoke. Some men and teachers
have almost reverence for any printed
thing, and 1 never burn or tear up
a newspaper without the misgiving
that some piece of valuable informa-
ton, some witty story or some item Of
scientific worth may be destroyed.
Even the advertisements are we'll worth
reading, especially SO nowadays,
when they are so varied, SO extensive,
SO artfully worded and illustrated and
so handsomely displayed.
In the limitless variety of its con-
tents, the reliability of what it. says,
the frequency Of its issues, the moral
tone of its sayings the newspaper covers,
equals and represents this whole world,
and when you properly weigh these
facts and consider that for a paltry I,
2 or five cents you can buy one of
these torches OF truth which blaze over
the paths of progress, you will come to
think, l believe, that you should lift
your hat as you pass the editor, grasp
the reporters hand with friendly fer
vor and be prompt and cheerful in
passing in your annual subscription OF
good round silver dollars.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-11-28
Advertising as a Science Pays.

Some people say that advertising is
all a matter of luck; that you cannot
tell what advertising is going to. or
whether or not it is going to pay. This
may be true; but it is very strange
that the man who gives intelligent
thought to bis advertising. and does it
in an intelligent. earnest. straiyhtfor-
ward way. usually has the luck on
his side. He is lucky in his advcr-
tising, because he reduces it to a
science. Advertising is governed by
the same common sense business
lines that govern buying lot of to-
matoes or Goldfish. Grocery World.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-11-28

of the Old Dominion, literally soaking
her soil and crimsoning her streams
with blood, Sherman was battling on
Georgia soil for the capture Of Atlanta,
and all round the city, even in and
about the exposition grounds, are the
evidences Of which ended in its occu
patton by General Sherman's army Oh
September and, 1864, and from which
in the following spring it started on
its famous "march to the sea.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-11-28

W. A. Mcclure. we'll known citizen of
Mckay, Ohio, is of the opinion that there
is nothing as good for children troubled
with colds or Group as Chamberlain's
Cough Remedy. He has used it in his
family for several years with the best results
and always keeps bottle of it in the
house. After having la-grippe he was
himself troubled with severe cough. He
used other remedies without benefit and
then concluded to try the children's medi-
cine and to his delight it soon effected
permanent cure. 3 and so cent bottles
fc- sale by NJ. Dorsey, druggist.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-11-28

The Exposition and the Facilities For
Reaching 1.-THE Southern Rail-
roads Splendid Service-Through
From New York Without Change In
II Hours-The Country Along the
Route-An Interesting Sketch.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-11-28
c00DFOR EVERYBODY

and everyone needs 1t at all times OF the
.,.,r Malaria is always about, and the
o,pv preventive and relief is to keep the
Tiv.-active. You must help the Liver a bit,
.,4 the best helper is the Old Friend, SIM
MONS LIVER REGULATOR, the RED I.
Mr.. {. Himrod, Of Lancaster, Ohio,
sqys. "SINMONS LIVER REGULATOR
b,oke case of Malarial Fever of three
v,ars' standing for me, and less than
one bottle did the business. | shall use
i when in need, and recommend it."
Be sure that you get it. Always look for
tbe RED I on the package. And don't
forg.t the word REGULATOR. 1t is SIM
MONS LIVER REGULATOR, and there is
Onlv one, and every one who takes it is
sure be benefited. THE BENEFIT is
ALL IN he REMEDY. Take it also for
BliOusness and Sick Headache; both are
caused by sluggish Liver.
JH. Zeilin s. Co., Philadelphia.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-11-28
FIND HOMES HERE.
CHEAP AND FERTILE LANDS AND MAN.
UFACTURING SITES

To Be Secured Along the Lines of the
Southern misunderstanding Ia
formation About the Country Ira
versed by This Great Railway Sys-
tem-Where to Buy Farm Lands
and Mill Sites.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-11-28

For Barb Wire Cuts, Scratches,
Saddle and Collar Calls, Cracked Heel
burns, Old Sores, Cuts, Boils, Bruises,
FileS and all kinds of inflammation on
m4n or beast. Cures Itch and Mango.
s::s .a: :i Dzis will nsvs, matte, t:sss tie oil
lie prepared for accidents bv keeping it in your
.' stable aIIOrugeIsts sell 1t on guarantee
D,tfe CCGfe No Pay Price IS cts and SI.oo. If your
81 docs not keep il send US IS cts. in pos
stamps and VIC will send it to you by mail.
-,- Paris Tenn. Jan. eOth. 1894.
tr have used Portsr's AHtis.pIie Healins on
and Saddle Calls. Scratches and Barb W ire Cuts
- ~--'s7E sad >tockulen.
c. b. IRVINE, Livery ami Feed Stable.
SABY BURNED.
i.u..,, IL am pleased to speak word for Porter.
AZ healing OIL MY baby burned a few month.
,at ~. .er n ing al other remedies applied your on
-.' pcatlon gave relief and in few days the
also used the oil stock and find that
wi remedy 70. this purpose that have ever used
Pa Suurs, c. I. LEWIS.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-11-28

DEAL Merit is the character
u istic Of Hoods Sarsaparilla- 1t
cures even after other preparations fail.
Get Hoods and ONLY HOODS.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-11-28
SOUTHERN ENTERPRISE.
CHARLOTTE CITED AS AN EXAMPLE AMI
AN INSPIRATION.

What the Prosperous and Progressive
North Carolina Town Has and How
She Got lt-lnstead of Calling Upon
the Gods and Upon Outsiders to Help
Her She Turned in and Helped Her
self.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-11-28

.d a e psina sus' s,S,S,x sr pas sssH ssss
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-11-28

live. progressive paper, that
/" re character, circulation, infiu-
''7 and the respect OF its readers,
'"'. nearer producing results than
'''-' .ber method. 1t is worth your
., '" 80 consider the GOLD LEAF
The Washington times., 1895-01-05
TAKES A. FRESH START.
Three More Victims OF the Smallpox Re
ported Yesterday.

Three More Victims OF the Smallpox Re-
ported Yesterday.
Three new victims of smallpox were dis
covered by the health office authorities yes
terday and removed to the pesthouse last
night. These were:
Basil Locker, colored man, of No. III St.
Marys court, between Twenty-third and
Twenty-fourth, G aud H streets northwest
Frank Turner. colored. five years OF age,
No. 1910 Valley street. north OF ana between
Twelfth and Thirteenth streets northwest
Susan Green, colored woman, OF No. 1927
Madison street northwest.
DR.. Woodward stated to q TI2IEs reporter
last night that it had been just two weeks
since William Green was striken with the dis
ease and removed to the hospital. This Is
the usual period OF incubation. 1t will be re-
| membered that Green died at the pesthouse.
Henry Green his brother, is now u. the sGs-
pect camp awaiting the development of the
disease and Susan Green who was taken TO
the hospital yesteriay was Henry Green's
wife. few hours before the eruptious az
peared on this woman she gave birth to a
! dead infant. the remains OF which were re-
moved last night 10 potterS field and buried
! in the inclosure set aside for smallpox VIC
| tins.
1t was also learned that Basil Locker. Of
| St. Mary's court had the disease one week
! before it was discovered and reported 20 the
! health office During this time thronEs of
| school children who attend ST. Mary S Mis-
sion School. at the mouth OF the byTay by
that name. rhronged in and out OF the court
| while at their recess plays. and some may
even have invaded the injected premises. In
! view OF this state of affairs. DR.. Woodward
/ last evening sent to the nriCcipa! ol the
! school a request that the buiiGine be closed
! to scholars Tor period of two weeks.
/ There is q remarkable similarity between
the case OF Susan Green, taken 20 the hospital
yesterday. and that OF Mary Iavior. who died
| in Stone row several weeks ago, both hay-
ing been delivered OF children when discoy-
cred to be sutiering from sma!ipoE.
| Edward johnson has been appointed q spe-
| cial policeman for duty i'll the smallpox serv-
ice. he having formerly been q special on the
force. Several others may be appointed to-
/ Sav
The Washington times., 1895-01-05
ALEXANDRIA HAPPENINGS.

The Nstional Collection Agency, new cor
polation. from Washington. was yesterday
granted charter OF Incorporation by Judge
Norton, ofthe corporation court. The officers
for the first year are J. B Brown. of Wash
ington president; William c.. Greene, of Alex
andria, vice president, and Edward L. Cock
rell, secretary and treasurer. The officers
with James A. G.. Suit. of Washington. and
John Y Callahan. of Alexandria, constitute
the board of directors.
The District Investment COMPANY of Wash
ington. was also chartered yesterday. The
capital stock is S20. .0o0 and Mr.. d. d. Stone
OF Washington. is its president.
Capt William Shock, .he city oversser OF
the poor fell on the ice in Fayette alley yes
terday and fractured ali the bones of his
wrist.
A travelling case containing twenty-nine
dry cups for open-circuit telegraph work was
found by a colored boy in the woods near'the
ST. Asaph track yesterday evening, short
distance away from the telegraph lines. The
police think it belonged to ang of wire
tappers who were going 20 tap the Driving
Park WIRE but were frightened off.
The reception of Mrs. George 5. French at
her home on North Alfred street last night,
from TO IL o'clock, was attended by the
/ elite of Alexandria society.
The Relief Hook and Ladder Company met
last night and elected Mr.. Park Aenew presi-
/ dent MIR. Charles Picken. secretary; Mr.. Leo
/! pold Ruben, treasurer; AIR. r. NJ. Latham,
! foreman. and other officers.
! The German Building Associations. Nos. 4
/ and 3, have elected Isaac Eictsoerg. president;
Justus Schneider, secretary. and NJ. B. Har-
] low, treasurer.
! Miss BnYde Faulkner, daughter OF Senator
Faulkner, of West Virginia, is visiting her
&C usins, the Misses kemper, on Washington
! street.
The Washington times., 1895-01-05

northwest next Sunday evening. Thirty
views will be thrown upon the
canvass. among them selections from
HOFFMAN,, Bodenhausen and other masters
The display OF The pictures viii be accompa-
MED by an explanatory lecture by the pastor,
Rev. A. G. Rogers, D. d. 4 popular song
and praise service. with the hymns thrown
on the canvass. will also form feature of
the evening. Those who are interested in
Sunday-school work should attend this
service and witness the interest manifested
by this thriving school.
Negross VIII Eeee in Conyention-Mr.
James y. Ross, presiden. Of the Negro Ma
tional Democratic Association, in company
with the secretary, Mr. Charles L. Barnes
has issued Il call for the various vice presi-
dents to send delegates to the convention of
colored Democrats. TO be held at Odd Fellows
Hail, on l. street, TO give expression to their
sentiments regarding their treatment by the
administration and TO offer an address to the
negroes OF the country who have given their
support to Democracy.
". c. T. US Week OF Prayer-The
Woman's Christian Temperance Union will
observe the week Of prayer by holding meet
ings IN tie auditorium OF the Central Union
Mission, beginning with Sunday afternoon
and continuing every afternoon at .. n.
during the week. Following are the leaders:
Sunday. January G, 3 p. H., Mrs. Martin and
MISS Mlner: AonGay, y. m. Mrs. ). L..
! Belier; Tuesday, p. m, Mrs. Christine Dick
! erson; Wednesday. 2 p. m., Mrs. NJ. E. Cohen
Thursday. 2 p M. Mrs. NJ. z. Griffith; Fri
! day, D. M, Mrs. II. P. Viiss; Saturday, p.
m, Mrs. s. D. La Fetra. There will be good
| music and everybody will be welcome
| severa! Police Coprt Casas-In the police
| court yesterday Edward Nailor. colored. wa,
! sent to Jail for three months for the Larceny
! OF two boxes OF oranges from McGregor j
| Brother. commission merchants and an ad
ditionai thirty days for stealing a wheel
| barrow from Ezekiel Smith. with which &c
carry off the fruit. Isaac Dodsoa and Charlie
| Mack. colored. were. sent to Jail by Judg
Miller for sixty days each, their ofrense beinl
q brutal assault on aman named Shea. Al
Ambush alley crap-shooter. who gave hi
name as Isaac Dodson, wa fined SO
Thomas Davis, an alleged deserter from III
| Army, was sent to Jail for sixty days in de
fault OF having real estate bonds for threat
ening the lie of Annie Wood. n colored do
| nestle.
The Washington times., 1895-01-05

We Have known Such People
Some people are so stinSy that prosperity
Is sinful 10 tLem.-Atchison Globe.
The Washington times., 1895-01-05
JAMES n. TERRELL'S WILL.
After His Wife's Death Nearly Eyervthin
Gees 20 q Religious Society.


Gees 20 q Religious Society.
James " Terrell put everything in the
hands Of his executors, Watson t. Clark and
John D. Swormsteds in trust; first, TO allow
his wife. Jane the use for life of his residence,
No. iii 1 street northwest; second, TO sell ali
other property but his books, and use the
funds Tor his wife, aud after his wife's death
TO give the remainder. outside of small be-
quests to relatives. to the Society OF Oblate
81 sters Of Providence for the benefit of 81.
Francis Academy, at Chase street and Forrest
Place. Baltimore.
Ee LETT S5 each to Ann Day, Mary 4. Doster,
Mary Carter, Catherine Narrick, and Robert
douglass, and TO his nephews, Roscoe Doug
lass and Jesse and Edward Doster, 81 each;
to MS nephews, Sterling Doster and William
Warriek, and nieces, Eunice Doster and
Beatrice Warrick. 800 each; 10 his nephew,
James H. Grimes, all his books, his burial
lot, aud $500. which is to be 81 900 if this
nephew marries, and to Sister Augustin, OF
the Sisters Of Providence, 500. The will is
dated March 25 1891.
The Washington times., 1895-01-05
Court Notes.

George H. Tichenor, John T. Moylan, and
T. NJ Fields Yesterday fled an amended bill
in their suit against Oliver Harr and others
CT the Columbia Concrete Construction Com
pany They ask for receiver. an account
ing, the enforcement of payment of subscrip-
tions. and Harr and Others be restrained from
collecting money due the company.
Jacob Richardson was convicted yesterday
of stealing a bicycle from Harry NJ. Schneider
on November 90 last, and was sent to Albany
for three years.
Edwin Forrest. as administrator of An
thony F. Navarro, yesterday sued to recover
Judgment for SOB against William ]. Mo-
berley. He asks for a discovery of claims
against lot s. square 400, owned by Moberley
and sale by court trustee.
The Washington times., 1895-01-05
Real Estate Transfers.

Deeds of real estate were filed yesterday
for record, as follows:
Ward I. Forester, part Of lot 1. square
276, $40. James F. Brown and wife to K.
Kemper. trustee, part of original lot IL,
square 724, So William A. Gordon. trus-
tee. TO James A. Houghton and Olive L..
Houghton. lot As, square 112, in Georgetown,
$40. United States Secretary Life Insurance
and Trust Company, of Pennsylvania, to
Frank w. and Evan 81. Tucker, lot los. square
$50, 81. 500. Corey G. Croissant, trustee, to
Lucy w. Ferguson, several blocks in Ameri-
can University Heights. $40.
The Washington times., 1895-01-05
Probably Fired by Tramps.

Since the police have started in to ''vag''
the tramps and others who call at the station
houses for free lodgings, those weary way
farers have been seeking other sleeping
places. and complaints are being made to the
police that they enter vacant houses for that
purpose. AT l1:50 O'Clock last night No. 4
engine responded to a local alarm for flame
discovered in the vacant house, No. 924i5 +
street southwest. which was supposed 20
have been accidentally fired by tramps while
trying to keep warm. The blaze was quickly
extinguished. Damage about S25.
The Washington times., 1895-01-05
police statien Did Not Deter Him.

POEicS SthtItIl D!I4 -Nt't bSlSI Iti4-I
Thomas Williams, u white waiter. ap-
preached Mamie Brown, coiored, at Twelfth
and d streets northwest, only a few roas
from No. / police station, last night. aDd
without provocatfon dealt her 4 stunning
blow. knocking the woman down and se-
yerely injuring her. The assailant was
promptly arrested by Policemen Boyce and
Williams.
The Washington times., 1895-01-05

cuIties there viii be less severe than in other
Localities. ana thav the principle OF owner
ship OF homes by the Iab9rer would De recog-
nized as an essential element or industrial
peace and prosperity, in which prosperity the
other portions OF the UniTe1 States would not
suffer but would receive their share OF bene-
fit through an increased exchange of com
mOdItieS
The Washington times., 1895-01-05
D0IHGS OF THE District.
important Conference Over the
Municipal Building Item.
JUDGE BRADLEY ON PENALTIES
Committeeman T W Smith, Of the Board o.
Trade Submits Minority Report on the
Contagious Disease Hospital Site-Cen-
tral Union Mission Wants to Sell Sawed
wcod-Remcval of the Garbage Begun.

Commissioners Ross and Powell. in com
pany with President Warner, Secretary
Wight, Messrs. Thomas Somerville, and
George Gibson, all of the board OF trade,
were in conference at the Capitol yesterday
with the subcommittee Of the House on Dis
trict appropriations. The principal topic
discussed was The item providing for munl-
cipal building Mr.. A. A. Won Herbelis ac-
companied the Commissioners. Upon his re-
turn 10 the board room, President Ross said
the delegation had had u very satisfac ctory in
terview.
Judge Bradley ..ot the District supreme
court raised a question recently, in private
note to the Commissioners, over the legality
OF the assessment of per cent. per month
penalty on taxes that become delinquent. He
declined to paw the penalty assessed against
him, and that brought the issue TO the front.
After an examination of the law the Commis-
sioners held that there was ample authority
for the c5ilection OF penalty, but as matter
OF further Irecaution the matter was referred
10 Attorney Thomas. When President Ross
attention was called to the matter yesterday
by TIMEs reporter, he said that pending an
investigation OF the question by the attorney
the Commissioners would
The Washington times., 1895-01-05
Naval Orders.

Surgeon J. B. Parker has been ordered TO
duty in connection with htheCongressionalc COM
mittee on the Fordis Theatcr disaster, reiiev-
ing Medical Director B. II. Kidd. who will
take the place OF Medical Director Michael
Bradley on the naval examining board.
The Washington times., 1895-01-05
WITH IT HIS WANTS.

So The patience4of the South will again be
tried, but on different lines from that Of q
generation ago. The speaker predicted that
with the wisdom OF the captains OF industry
in tie South. who are watching the effect in
other quarters OF the world, the labor diff
The Washington times., 1895-01-05
When We Cure Rupture

Its healed rcTnlanently. There never
relapse when the ROBERTS PROCESS is
used. Two years after being Cared a
Nashingtonaa tes:ifes: "Baye felt strong
anG vigorous ;,vei since my complete cure
@ right ingLiEal hernia"
SHillful treatment .or both sexes
NATIONAL t+ESI!AL lNSFtT UTE,
Sfsaias59 n1aasa. en- lAziG 81. ogpRsiss sggpaduso