People's voice. [volume] (Wellington, Sumner County, Kansas) 1890-1917, 1895-11-14
SOMETHING ABOUT ADVERTISING.
Addressed Especially to Friends Of
the "AdYOcate" and Other Reform
Papers.

Good business men thoroughly IN
derStand the value of advertising,
They realize that, in order to be sue.
cesSful, those who have anything to
sell must make the fact known to PEG
pie who want to buy. The only ques-
ton with them is the selection Of the
best advertising medium. This they
determine by the number of custom
ers and the number of inquiries that
come to them in consequence Of each
medium that they employ. 1t is Of
this fact particularly that we have q
few words to say at this time, and
that which we have to say, though it
will apply with equal force and its
observance will exercise like infu.
ence in case of any other paper, still
we direct 1t especially to the patrons
and friends of the Advocate. 1t is
believed that our friends do not ap-
preciate as well as they might do how
much they have it in their power to
help US without such help costing
them a cent; and, in fact, in helping
= us they will likewise be benefited
themselves.
The proceeds Of the advertising
patronage which any paper receives
constitute very material factor in
the cost of the paper to subscribers.
To the full extent to which adyer-
tiSers contribute to the expense of
issuing a paper, to that extent the
price to subscribers can be reduced.
There might be an advertising pat
rOnage sufficiently valuable, in fact,
that the paper could be issued to sub
sCribers practically free. The bene-
fits that are possible, therefore, might
not only become reciprocal, but
the publisher might also be en-
abled to increase his patronage H.
definitely, thereby adding to the
value of his paper as an advertising
medium, at the same time increasing
its influence for good in the exact
cato of its increase in circulation.
Now how is all this to be done:
There are only two things that are
necessary. ~ If you are friend of
the Advocate buy what you need from
these who advertise in its columns.
III Never fail when making a pur-
chase or even when inquiring about
prices to let the dealer know that you
have seen his advertisement in this
paper. We have few words to say
respecting each of the above propo-
SitiOnS They are far more impor.
tant to POpulist papers than to any
Others for reasons that will be readily
understood.
~ When you deal with one who
~ advertiSeS in the Advocate, or any
: other POpulist paper for that matter
you may be quite sure that you are
dealing with good business man
and this fact alone is guarantee Of
good goods and of fair prices, Why
do we say this? Because good tusi
ness man always does business upOI
business principles and without re
gard to politics. 1t is well-knOwl
fact that there is large class of mel
engaged in various branches of bust
ness in which they depend upon pub
lie patronage for success, yet who's
partisan prejudices are so strong tina
they will never pay cent to a Popu
list paper for advertising POpulist
should interpret this action as a di
rect notice that such men do 10
want their trade 1t is a shame tina
politics should be carried into bust
ness in this manner, but as long as
is done, POpulists should not be slov
to act upon this suggestion. There i
another class Of men who, whateve
may be their politics, are seekin
business for its own sake, and VIII
are brOad-minded enough to realiz
that POpulist's dollar is as good a
any mans dollar. Such men adver
tise where the advertising does then
the most good without regard to tn
politics Of the medium they employ
Such men want your patronage AM
do not hesitate to ask for it
They should have it always in prefer
ence to those who are too bigoted +
ask Tor it because Of a difference il
politics.
~ Simply trading with our advel
tisers, If you do not let them knov
you have seen their advertisement il
our paper, will do US no good. 1t Wi
cost you nothing to make this fac
known, and every customer who doe
this will so impress the merchant O
business man with the value of hi
advertisement that he will be sure t
continue it. A good patronage O
this kind will also relieve US of man
cares and enable US to make bette
paper. The benefits will thus be mu
tual. Why cannot every reader of tn
Advocate act upon these suggestion