New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1895-06-16
ADVERTISING RUN WILD.
CARNIvALs OF COLOR ON FENCE AND
WALL.
THE ETHICS AND AESTHETICS OF POSTERS AND
PAINTED sIGNs-ANARCHY IN vEsTMENIs
AND ACKNOWLEDGEMENT OF
CITY AND COUNTRY.

PAINTED sIGNs-ANARCHY ~ vEsTMENTS
AND cLEs-DEFACEMENT OF
CITY AND COUNTRY.
l.. the end OF the century marked by aesthetic
anarchy? Is the fate and the very name OF WINS
significant OF Nordau's doctrine ~ prevalent ~"
normally and degeneracy? Form and color seem
10 be running wild: in some directions they ma!
be said 10 be anarchical, az. for example. III III
pressionist art. and In the rampant hed'Se''
women loaded with flaming red or other coo',
possibly embematc OF woman's insurrecuoh Anu
the carriage gear. even much OF the Dous "
hicles and entire dray carts have TINS year am"
on the ree-republican pigment. Fence boards p''~'
with intense raw color in advertisements - :"
81 general eruption with which nature syinpa'HINeS
f., her recent auakes and volcanic outDurs's' ""o
knevs that II may not end IN a grand coihc'ne'oe
n, nervous crazes and natural catastrophcs ihe
those In the fourteenth century. when inc NaiN
Ages grew darkest just before the dawn
All testing apart however. tho advertising us
NAV signs call for special consideration because
we are forced to see them everywhere anu " ~
most obtrusive kinds that ingenuity car" '"
They are not merely in proper place "ne'o ''o
business advertised Is carried on out co'iio"' "
IN every place-on fences by the roaosloe anu
fencelike devices on roofs. on chmneys ana parhs
on every part OF the elevated railway stations on
the interior OF cars. on rocks ana ""'' NV
they were reasonable in size and quah'E VI Oo''
and not impudenty repeated. one might enuu''
fhep Od-Da
ucitations or a newsboy's eager tro'u"s os'"e -
with bis papers held before our eyes Bu'' win
big and often grotesque type and violent UNI, '"o
advertiser stares at us. safe from personal
buke: and, not satisfied with an occasional S'"'e
he follows us everywhere repeating mo o"e"''
Yes since displays like these arc wen ,',
loud or stunning. he is shouting along our u,,.'y
nath n. persistcntly and harshly as a stroHlhs
street pedler. $500
| The ultimate effect Is tiresome. though one may
be interested momentarly In some ne" poster VI
| trssh,v n,c,ured wall Moreover, suspicion Is
raised that tho thing so extravagahu! au'''"'
mus, depend for success on the size ana antics -
| . no,nthrush or the amount OF Ink. paper ana
| nas,e rather than merit POSITIVE pfeJ"u'oe
| indeed may be excited agains; the pill mo SUP
urban property. the play. thai must S" 'S'
INTO notice one who thinks at all OF II "ou.u
,o- Dohhs.s moderately announced 10 Hobbs's
| over-tr,,mreted sarsaparia tonic vi COURSE II
NAYS 70 advertise especially In newspapers "here
| one may read ut leisure; but paying adVeruSe
| ment Is not necessarily like a circus poster '"'
| may be attractive once a year. pu' "o"'o 40
| execrable all the year round
DISAGREEABLE SUBJECTS OF ADV En- i0'
MENT
a., ,.. &c T., classified columns OF n news
| raner or In a nostrum almanac or other pamph'c''
| a medical specific may be welcome 10 '"'sr "'o
| .,a I, n, interest But who likes 10 nave rl''''
| Easy Emetic or Peste's Pleasant PurgatVe io'0e'
on his attention at every step ana k'a"'o'
| for the big tobacco signs multiplied III every ''"
| alton a retailer would probably TESTIFY thA' co"-
| suuers find out for themselves and adhere 10
whatever preparation OF the weed they prefer "''
| .,a MANY nonconsumers must be often ahhoyeu
hv the screaming sign intensiiying their p'Ju''''
| Many other displays especially renee Pos''''' ~
tain to theatres 1t is pleasant 10 ho''e '""' "
have not been so Objectionable for IL" months
nas, as during several years previous II mas oee',
@ha q
iou ar, IN photographs render town eyes ihi'H''-
ont 70 the coarse nudities OF board-ieh'e lN''''
In respect 10 even the posters that nave 'e''o''"e
only why make so prodigal and coarse SNOW
y. color simply TO give in huge letters tho nanns 81
madame mademoselle and ,he pay !" i rrr :.
she appears? In short, why eVerywi.eeIr io,,,er,
petna ido aar,ng red lights yellow lights. blue
| lights OF printers ink or painter pam" ~ Gno
melodies and harmonies OF form or color In nature
and art 1t belongs with the gaudy blanke' %, ro
hmns before mis1t store in back street \,
best. It Is semi IKE 4, III ~ dcrent
| color or Ike Russian shops. WITH Tor eNainp..'
nictilrcd beef and hams covering the whole lFoi',
| Got nrinter or painter, bu, those who order mo
! work are respons ible FOR our moA5ros','S, ~
az az IN chromo-lithography and 1t would he I'M
pressve II shown here and there not ihi'" 49,
nious OMEN hsyng # led With an
poster multiplied like a regular decorative p''''''
| DETACHMENT OF CITY AND COUNTY,.
| A ,awar,,v pnpercd fence may have the merit OF
hiding n rubbishy vacant lot. but 10 paint the "os'
or all OF the hired blank wall OF ou1ldins WIZ"
hlack hue or chrome. as a ground for brooing-
| ,oean Advertising and. stu worse, 10 hire every
| nossIh,c wall for the same announcement Is
| aross disagurement OF the town md an indlgnity
| 10 the public Look. Tor example towarn 81 4,
| end OF brooklyn Rridr- from nc bridge, an III
this case II Is something set 'orth hppdi,l''s '"'
juvenile Intestinal ailments. for ths p.En,' ,, rc
| iatlon much OF New-York and brooklyn III. -,
| abous is converted into Inohsitv'ns, -
board Such excesses should be proh,btnl ~. ng "
nance Jus, similar de,acen.ht o, hacn n,e. IN
forbidden by State law after 1t had become a,
outrageous nuisance. And why should somrDoay
yiS,id ground. be nailed on every stair % railway
snd the walls qge 4n9 iSn "s. al, fa ra al
way exc rs otherwise Heihc,.n, p'V 80. -,
r6ns we ana panied stations?
TO the suburbs and the country genggajS n v3a
muer Jack and Farmer J may Hcy Sge o n ,he
own DEDICATION ostentation. but surely they "a,
mora right, for the srke tease o our " eyes by al
lowing vagrant sign man to pam, an e ~,
whooon,ng white or yellow. simply TO inform u,
OF what care nothing to kno"-, ta .ner -
thing as Dicks Hair s 70 Dys o. ihs or
that. 1t Il not merely mater oe'W hn, IA nnb
purse and another mans pa'h'po' "u' - '''"
7, IL bn, fair to add in dsmissns tho subject
Stances override all objections by ne humor OF es
IRENE impudence especially II transient ana quiz
grand finale OF Fourth OF July fireworks IN tn IN
City Hall Park was naval battle; Te ecress M
park As the last pyroechnic guns ana ilsn,s , %
the crumbling ships were e'pri"s PnFe al ~
. eastern end OF the naval scene as II olle r
sovcg, remedy for the "d Ss on Tai as III
humorlst Bangs imagnes. that would tro1ecii d" !,
} in constant use by those who in the methods nov
mentioned. are already bowling UNI Ncr