The herald., 1895-02-17
1915 THE HERALD 1895
Early Struggles of a Daily
Newspaper
AQUARTER Of A CEHTURY'S GROWTH
The Trials and ViCissitudes OF a
Journals Career
ON A SURE BASIS AT LAST
Modern Men, Modern Methods, and
Modern Machinery
The Dawn of New Era In the Field of Los
Angeles journalism
Standing Now in the Front Ranks of
Metropolitan Journalism, Thoroughly
Equipped in All Departments
The Dawn of New Era In the Field of Los
Angeles journalism
Standing Now In the Front Ranks Of
Metropolitan journalism, Thoroughly
Equipped in All Departments

The history of a newspaper reflects the
history of the community in which it is
published.
Its life is often replete with vicissitudes,
Its trials and triumphs are many.
1t is tossed upon the waves of public
opinion, sometimes proving itself sutfi-
GENTLY strong to command confidence and
respect, or, failing in this, it is wrecked
and founders.
Its intentions are often misconstrued,
its objects are misinterpreted, and it fire.
quently requires many years OF hard and
incessant labor and the expenditure of a
large amount of money before the public
is thoroughly aroused to the real value of
the paper.
The Herald has been no exception in
this regard. Called into existence when
Los Angeles was a small city of less than
5000 inhabitants, it has experienced in its
career many obstacles and disappoint-
ments. Its founder was obliged to trans
fer the paper to other hands after six
months of hard work, yet with a knowl-
edge that with the future of this city the
aper would be ultimately power in the
community and financial success, if
brains and capital should simultaneously
control it.
That his views were correct, and his
faith in the city and paper were well
founded, The Herald of today strongly en-
phas yes.
In less than quarter of century it
has grown from an experimental enter
prise to a metropolitan newspaper.
For twenty-five years it has manfully
ard heroically battled with adversities
until now it has reached a position in the
journalistic field that entities it to place
in the front ranks of modern and progress
sive newspapers.
Its struggle for supremacy has not been
without exciting episodes. Its ownership
has frequently been transferred, on ac-
count of financial embarrassments, and
there have been times in the existence OF
The Herald when it was threatened with
utter destruction.
In that respect it has shared the ups
and downs that have befallen this city.
In the days of the boom, when Los
Angeles was crowded with investors
and fortunes were made by the score, this
paper shared its prosperity and assisted
in no small degree to advertise the i'm
mense resources and great advantages
Southern California offered to the capital
list, investor, fruitgrower and merchant.
Its subscription list increased and its ad-
vertising columns were well patronized.
But when the boom burst and stagna-
ton followed a period of unparalleled
prosperity, The Herald, like all other en-
ptrprises, was made to feel the effects of
the sudden and unexpected change OF af-
fairs.
Tie barometer of public progress and
success had fallen and The Herald ex-
perenced the natural consequences.
Subsequently the speculative ele-
ment was eliminated and the cit
izens. imbued with the knowl-
e b" sunerior advantages of