The San Francisco call. [volume] (San Francisco [Calif.]) 1895-1913, 1895-09-04
TO ADVERTISE At HOME.
The Manufacturers Associa-
ton Decides on That as
a Duty.
ALL FOR THEIR OWN STATE.
The Sacramento "Record-Union's"
Antagonism to the Organi-
cation.

At meeting of the Manufacturers and
Producers Association, held last evening,
Chairman Sonntag presided.
The principal topic discussed was a re-
port from L. R. Mead, chairman of the
committee on publication, on the subject
OF advertising in California papers Califor-
MIA manufactured goods and products. In
this he stated that he had mailed to each
member of the association a letter on the
subject of advertising. and had also writ
ten TO each newspaper in the State on that
SUBJECT. The chairman also reported:
Since that time one OF our members, presi-
dent OF large corporation, which heretofore
mas done little or no advertising, has stated to
representative OF this association that he had
received our letter, thought it an excellent
ldea and had come TO the conclusion to adver-
tlse; that he thought ii q good plan for the as
ISOLATION to handle the business, for he could
easily see how il would relieve the advertisers
OF good deal OF trouble, and how the money
could be much more proftably spent and bring
better results.
The discussion took a wide range. but
the opinion generally expressed was that
the newspapers, with one notable excep-
tiOn-the Record-Union of Sacramento
had given the association and its object
hearty support, and that it was time that
the association move and advertise. 1t
was also the opinion that better results
could be obtained by advertising through
a bureau under the direction of the asso-
citation. 1t was stated that it could not be
denied that the advertisement of manu-
featured goods was mainly from the East,
and that the time had come when Califor-
mans should advertise their goods and let
people know what they have to offer and
where the goods can be obtained.
President SOnntag stated that Eastern
manufacturers, under the guise of having
lessons in cooking given to people in this
City, sent out teachers to advertise certain
goods.
The matter was finally referred for addi-
tlonal data to the committee on publica-
ton, which will be assisted by special
committee, consisting of A. McLaug him,
NJ. J. Keller and James Sproule.
AZ invitation was received from the Ma.
tionaI Association of Manufacturers to
join that body and send representative
to convention to be held in Chicago on
the 18th of October. Action was deferred
until the secretary should have received
an answer to letter of inquiry
Attention was called to an editorial that
had appeared in the Record Union of Sac
ramento attacking the association.
Several Of the directors thought the
article so contemplate that it ought not
to be noticed
Mr.. Saroni said that another article of
paper, and that as w. H Mills of the
Southern Pacific is the principal owner of
the paper he had called at the Southern
Pacific office and had suggested that the
writer of the article be discharged or that
the paper apologize. "The paper" said
Mr.. Saroni, has not apologized.''
1t was finally decided to send the chief
promoter of the association to Sacramento
TO talk to the manufacturers of that city
and ask them to join the association and to
lay the objects OF the association before the
newspapers of Sacramento.
Mr.. Keller thought that it would be well
to have some provision so that the asso-
citation should not lend its aid to any Cali
fornia manufacturer or producer who did
not give satisfactory proof that he adver-
tised his goods IN California papers.
The chairman drew attention to an
antagonistic article that had appeared in
the Chicago Tribune, and believing that it
had been written under a misapprehen-
sion the secretary was instructed to
communicate with the editor of that paper
and set him right.
The meeting adjourned for two weeks.