The herald. [microfilm reel] (Los Angeles [Calif.]) 1893-1900, 1895-02-12

doing something
pretty, picturesque or characteristic. You
must watch for that caballero if you want
to know all about La Fiesta de Los An
geles.
That caballero has been adopted by The
Herald as the Fiesta emblem. He repre-
sents character that is peculiarly of the
Spanish American type. He can be
found only in countries of Spanish origin,
and must not be COMPOUNDED with the
modern cowboy of Texas and New Mex
leo.
Now when The Herald says ''you," it
means every man, woman and child, rich
and poor, old and young, in Southern
California, In fact it means everybody
who has pride in this section, and who
has an interest in this section, its growth,
its prosperity and its fame.
After you have read all about it, then
send it to your friends in the East, in the
West, in the North and in the South.
You must get them interested in the FL
esta also. 1t will be interesting news to
them, because the Fiesta can only be
produced in Los Angeles-it is unique,
sui generis.
They may have seen the Mardi Gras
at New Orleans, or similar festivals in
other cities, but there is only one place
on earth where La Fiesta can be seen, and
that is right here in Los Angeles. This
city will produce a show that cannot be
duplicated. 1t has the history and tradi-
tons that no other city possesses.
The Fiesta, though only one year old,
has gained "a reputation as an attraction
that has not been attained elsewhere
And it is your duty, everybody's duty, to
do all in his or her power to give that an
nual celebration the widest possible adj
vertising.
Another public duty is required of the
citizens of this city. And that duty must
be attended to at once. Money is neces-
sary to make the Fiesta success. That
money ought to be pouring into the cof-
fers of the finance committee SO fast that
it should requ e two men to write out
receipts. The ailroads, the banks and
the capitalists should at once send in
checks for good round sums, consisting
never less than of four figures.
Then the merchants should follow with
their checks for amounts expressed in
three figures and SO on until every man
shall have contributed his mite to make
the Fiesta the grandest success.
No excuse can be advanced for failing
to make a handsome donation. Whatever
sum is given to the Fiesta by corpora
tions or individuals will be returned ten
fold to the business and financial circles.
Every dollar spent in making grand and
magnificent display will come back to this
city in big yellow, double eagles.
This Fiesta is only the second celebra-
ton of its character. but it is going to be
permanent institution. 1t is going to
be one of the main attractions and fea-
lures, that thousands of tourists are going
to attend. 1t is going to bring to Los An
geles people from every section of the
United States; it is going to attract as
much attention as the Passion play that is
produced every ten years at Oberammer-
gau. But it takes money to do this
properly, and money must be contributed
for the good of the entire community.
And now word to the ladies. You,
too, are expected to do something for the
Fiesta. A little money, little time, and
lots of energy and you will view the Fiesta
year. because you have added IA perma-
nent attraction to the festival.
1t will not be necessary for you to APP
point committees and attend long SEES
sions for discussion, as do your father
brother, husband or sweetheart You
just talk it over at tea or afternoon re-
ception or whist party and you will be
surprised to see how generous and patri-
otto the members OF your sex are, when it
comes to doing something for the benefit
of this beautiful city.
What you are asked TO tontri butte you
will never miss. it will not reduce your
get fiat too quick. You will be able to
buy as many ice cream sodas, Just as
much bon bons, you will have Just as
many pairs of gloves and yon will not
have to stay at home when matinee is
on the boards.
All you have to do is to get together,
talk the matter over, and before you are
really aware of it, you will see in the
next Fiesta large, beautiful, silk BAN
ner with the inscription: Presented by
the Ladies of Los Angeles to La Fiesta de
Los Angeles, April 10, 1885
Would that not be a satisfaction to YOU?
OF course it would, and that banner would
only see daylight on Fiesta celebrations
and be carried the entire week during the
celebration, Such a banner would prove
that you take pride in this city and in
its success, and you would receive the
eternal thanks OF those 'borrid" men.
The Committee on Pu bic Comfort, of