The herald. [microfilm reel] (Los Angeles [Calif.]) 1893-1900, 1895-01-23

HatAet lnefe. LOT Gne pseseut, ous tuc sHSct is
not visible here where tho supply of good Or
anges has to be drawn from. There is no
abatement in the receipt OF orders at the es,
tablished OBJ. p,icei 0. ihc fruit exchange,
and not tho slightest emoassrance has yet
been heard from eastern cussomars about
prizes being too high. All this is very pieas-
ing. ana while it ie thought the exchange
could demand little more for the fruit that IL
rips enough 10 ship, and dispose of it readily,
the members have u yet showl no disposition
to follow the example set them by certain
railroad company and charge "all the traffic
will bear'
C0vTNA PRIZE ORANGES
Favorable reports as to the condition OF the
crop continue to be received at exchange
headquarters. Frank NJ. Chapman brought in
samples OF the prize fruit grown on Chapman
Bros. 8 ranch at Covlna. Tw, Washington ma
wells. as clean ana pretty as were ever grown in
Southern California, wero lett at THs HERALD
business Off with ths assurance that Covina
had 60 ca;loads of such fruit to ship this year.
II so, ana there Is no reason to doubt it, Covina
will establish a reputation for producing or
anges unexcalled By any other district in
Southern California.
GROWERS VS.. MIDDLEMEN.
The ability OF the orsng, growers to conduct
the marketing OF their own fruit is amply
demonstrated By the success the exchanges are
achieving this year. Last var the system was
an experiment and its originators had an up
hill struggle to getit established. The mana-
gers were constantly met with the objection
that it required men with wider knowledge
OF the markets AMI the methods of handling
and transporting the fruit than any OF the
growers themse, yes possessed. Even today the
managers of the exchanges are reminded by
dictatorlal journalists that they do not know all
about the business of selling fruit and could
get pointers from commission men and-edi-
tors. But notwithstanding this carping crit
icism the exchanges appear to be doing very
well under their present management.
The system insugurated by the Southern
California fruit exchanges promises to revolu-
tionize not only the orange business, but the
marketing OF many other California products.
Already the deciduous and dried fruit pro-
.dueers are taking steps to handle their output
after the manner instituted by the orange asso-
Citations and the bee-keepers dairymen and
others are considering similar propositions.
As President Naftzgsr of the fruit exchanges
a few days ago said, the time i, past for Cali
fornians 10 raise C great quantity of stuff and
send it east by trGinloads to persons they never
saw, telling them to sell 1t for what they
can get, take out their commissions and send
the growers the rest The result OF that system
was that the railroads and commission men
got the profits and the producers got left. II
would be just reasonable to expocI the stove
or steel rail manufacturers or Pittsburg or the
cotton manufacturers OF New England to ssud
the products of their mills here to be sold on
commission, as to expect California producer:
to keep on tending their stuifs ea,t to be
dumped on the market In such reckless man
ner. supply and dem and regulate the mark Ell
to great extent, and the producers have 1t in
their power TO regulate the supply. If more
stuff is produced than there is demand for, II
is better to market only a portion of the supply
and get good price for it than to pay freig hit
on the whole output and lose money. That is
ons of the underlying principles of the the
fruit exchanges.
President Naftzger is not only fruit grower,
but also a banker and business man. and
knows whereof he speaks.
CAUTIOUS CRITIC.
Because THE HERALD few days ago pub
lished a statement made to one of its represen-
tatiyes by the head of company that handles
a large part of the Southern California orange
crop, not as editorial opinion, bnt simply as
the pessimistic expression of one in the ship.
ping business, a certain captious contemporary
has tried to represent that THE HERALD wal
inspired with luminosity TO ward the fruit ex
changer. The gauzy attempt to misrepresent
the attitude of this journal toward the orange
growers needs no refutatou. THE KEBALD has
not sought to thrust its valuable advice upon
the officers OF the fruit exchanges nor bullied
them because they refused to be dictated to by
the newspapers, and therefore has had no quar-
rel with the exchanges whatever. So far as
THE HERALD has been able to observe. the off
GERS of the exchanges have been dischargine
their duties in manner entirely satisfactory
TO their employers. The prosperous condition
of the exchanges would certainly indicate that
they are being run on good business principles
and by competent managers THE HERALD has
received none but the most courteous treat
| ment from the exchange people, which has
been duly reciprocated, and the ate npt TO ere
! ate prejudice against this paper with the or
| ange growers in the cooperative associations
will certainly fall fiat, as it has steadily cham
| pioned their interests as against the middle
men.
THE CITRUS FAIR.
| Preparations for the citrus fair, which prom.
ises to be the best ever nelQ In Lnl5 city, or FOL
| that matter anywhere, al going on apscs. The
| managers are actively at work on plans fol-
| decorations, which are to be entirely novel and
| new. 1t is understood that Messrs Tidball &
| Grogan, well known firm OF decorators, have
| nut in bid for the contract to decorate the
| building, taking it off the managers hands en-
tirely.
W H. Backus, of Riverside chairman of the
| committee on judges ana awards, is in the city
| on citrus fair business. The committee which,
besides Mr.. Backus, consists of r. H. Young oil
! San Diego, aud A. Duffili of Rivera, will meet
I at the chamber of commerce at L: AS p. m
Thursday to make up the list of judges and de-
eide on the premiums to be awarded.
A meeting of the executive committee will
be held at the chamber OF commerce, Friday,
to further the preparations for the fair
The members of the various fruit Exchanges
are taking lively interest in the fair, and will
show the pubic the benefits of cooperative or
ganization.
SALE OF ORANGE GROVES.
The following sales, reported by the Pomons
Progress, show the increasing demand for good
orange land;
Alexander MoncTieff OF Owatonna, Mimi, has
purchased n. @. Kimbell's home place in the
| kingsley tract-fsrmerly known as the Daven
mort placs-including the home and orange
grove of about seven acres, all the horses car.
rias es, farm implements, etc., on the place, fol
81 900 The transfer has been made this
week ond possession will be given at once. OF
the above sum, $4,000 IS PAID In cesn, ana for
the balance Mr. Kimbsll taxes residence prop
erty in Owatonna estimated at $4,000 Mr..
Moncrieff is a nephew of d. L. Davenport, al
whose home he ana his wife are now visiting.