The weekly intelligencer. [volume] (Lexington, Mo.) 1891-1901, 1895-11-09
ENTERPRISE.
Shopping Confidence About Notable
Newspaper "ScOOps."

Boston Transcript: "Talk about
newspaper enterprises" said young
man with soiled cuffs and a briarwood
pipe, "did ever tell you about the
big thing we did on the Stsrtler u year
or two agoP No? Well, ii was great
drive and we'll worth telling.
"Therc hadn't been "A murder for
three days, and not one of the mystic
riOus disappearances amounted TO 4
hill of beans. We'd got TO have SEN
sation, but what it was going TO be was
more than any of us could guess.
h pTem 6hipPers mar local man, was
|an much 6ohoefnoA Hlpous M maklsr
|t6x< ne anlnrllF o<rcl1 <3 ~
suscsdss 70 heIp ttS, - - - y ~
Cutter, one Of the tJ6skr odlcD1u ~.
pened to think Just in time that u
Skipper suicided there would be no.
body left to write the thing up in
Shippers inimitable style.
'Then somebody suggested that IN
stead Of killing himself Skipper kill
some other fellow; but that wouldn't be
much better, for Skipper would be
locked mp beyond the reach of his
scissors; SO the whole business was
dropped. But something must be done
"Finally our literary editor got an
idea. OF course it was of no use to
him; couldn't use ideas in his depart.
ment, you know. So he gave it the
city editor. The idea was novel one
as might have been expected from ;
man who spends the heft of his tim,
in reviewing the title pages of fictiona
literature. It was 20 print few chap
ters of the bible under scare hea,
and with lots of cross lines.
"Well, sir, we did it, and there neve
probably was such an excitement anon,
our readers. 1t was brand new I,
nineteen-twentieths of them, and tn
way they besieged the Office for copie
and the way they Dragged about tn
STARTERS enterprise was caution,
can tell you. Why, sir, we sold NOR
than 100000 copies of that day
issue, and eyea then We were who'll,
unable to meet the demand"
..Not SO bad" said the young maj
with the mOth-eaten mustache; "bu
nothing to the little stroke of enter
prise we did u while ago on the Shark
Just as you had done, so we too, ha
tried everything we could think Of fl
= sensation, and everybody was at hi
Wits ends. Nobody could suggest any
thing that was worth trying.
alt began to look blue at the Snar
Office. 1t was the first time, you know
that we had ever been strapped for Al
idea. We began 10 think we'd hav
to suspend publication, for it was use
less to think Of issuing Shark wit
no sensation in it.
"Luckily, however, our Office DO
came -farward with a tip. We g
most of our suggestions from oui offic
boy, you know. What do you suppos
his idea was? You'd never guess
q thousand years. 1t was simply thi'
that we issue q number of the Snar
with not SO much as single lie in II
swell, sir, the thing was done;
was wearisome work, but it was don't
The paper was printed, but it didn
take at first our readers couldn't M
derstand it. But after while fe'
Of them got onto it, and then the new
spread. Well, sir, to make lon
story short, we sold 1900, 900 copie
Of that paper. We tried 1t again th
next week, but the folks wouldn't bu!
They said once would do for a sens'
ton, novelty; but for regular thin
they preferred the Snarks's reguls
vintage"