The morning times., 1895-11-24

connected the two cities are. With the
new electric line, it will be practically
one town all the way.
This next tells a story OF courageous
struggle for an education. wanted
Young man wishes employment during
part of the day; anything. Address Stu
dent, this office" And right below 1t
is the advertisement of the Workingmen's
Bureau of Labor. II Student knows
how TO do anything and is right with
organized labor lie is pretty sure to get
chance to work. He only needs to look
next door to his own advertisement.
Wonderful progress has been made in
the past few years in the matter of regular
business advertising. Some of the bright
est, most ingenious men and the clevcrest
writers are now employed regularly by
business firms 10 write their catchy
and instructive addresses to the public
and prepare the display that is to fill their
places with customers, while less ener-
getic and up-to-date competitors worry
along, lose their money, and finally sink
out of sight
These writerS-a new word for our
mother English-are often drawn from the
ranks of regular newspaper workers, and
are got usually at an advance of salary.
Some OF them command from $4,000 to
$4,000 year.
SOitetltnbS tue IllOSl SUCCESSFUL G'lN tI-
tisementS are prepared by the head of the
firm. Ability in this line occasionally takes
the place of shrewdness as trader and by
itself brings success. This is rare, however,
and is a good deal like man being his own
lawyer or doctor.
TWO SUCCESSFUL INSTANCES.
Two of the noticeable hits in advertising
recently have been one showing a letter de-
manding payment of heavy note and a
promise to sell winter clothing at the lowest
figure of the year from the beginning of the
season. Both were bold strokes; both needed
to be honest statements of facts, and both
required careful following up with supple
mentary advertising.
Here's the way q clever merchant tailor
presents his case in The Times:
walk down street, scan the shape
face-appearance OF every man you meet
there's no Rimilarity-no two men alike.
Why should they dress alike? To come here
means ality-'separateness ST..
singleness-you suggest the style and stuff
we do the rest-save you money-make 'em
fit or keep EN-
A clothing man, against whom the above
is directed, answers: what delight
full feeling of security to know that you
have some redress in case 4 gu rment doesn't
turn out right We want every one of our
customers to feel that way-weu make
it satisfactory for every stitch We sell
that doesn't wear as we recommend it."
A furniture dealer. whose word is his
bond. and who has got rich by being square
and giving his customers the benefit OF
full half his intelligent buying and conserv
ative, progressive, energetic business man
agement, says this:
Extension table. S6.25-and we could
sell it for SO Just as well. Solid oak
polish fiuish-six foot length. Neat cary
ing-a wcll-made, substantial table-at
remarkably low price,
Solid facts are flung at Times readers in
the following. They bring trade:
"we're moving our shoe department up
to the second floor, and We want to start
fresh. We want to move the department
up. but we don't want to move the shoes
up; we want TO sell them off instead
HERE'S sANoTHERwAY.
The man who has put all the other butter
dealers on the run goes at it this way:
perhaps, under the most favorable con-
dltlons, the best Fresh Butter may be as
good as Butterine, but not one consumer in
ten thousand gets his butter when it is abb
solutely fresh"
The advertisements by the quarter and
half-page and full page, by which witty
attorney is dra wing an immense trade to
Seventh street grocery are as familfar to
everybody as the more conservative but
steady, intelligent, persistent work by
which others are holding their own. It's
great fight and everybody is interested.
Then take the clothing man who says
the clothing world has been hit by High
Tariff Mckinley, and the pen company that
in apparent petulance blurts out In