The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1895-08-01
THE MUG OF HOP ALE
That Cheers But Not Inebriates, SO
It Is Said.
HOW HOP ALE" IS CATCHING ON.
Watched With suspicion But He Es
Promised That 1t is as Harmless as
Amy summer Drink.

Watched With suspicion But 1t AS
Promised That It is as HARMLESS as
Amy summer Drink.
Possibly nothing since ''the original
packages" was put on the Topeka
market has caused as much comment as
the drink recently placed here by the
Anheuser- Busch Brewing association of
St. Louis under the name of american
Hop Ale" Advertised, as it is, to take
the place of beer which has been pro-
hibited by the law, and still guaranteed
to not .intoxicate it is hardly wonderful
that it should excite comment among all
classes SO many there are who desire a
beverage that will stbrace them up" and
not intoxicate.
Not three days have elapsed since the
wholesale depot was placed on East
Fifth street. and yet almost every place
of any note that retails drinks at all has
it on sale and placarded in its windows.
The Topeka branch is in the hands of
A. Newman. The general agent, Bernard
Tuchman, is here until the trade gets
fairly started.
AT present the local trade has reached
over forty cases a day
sit is our intention" said Mr.. Tuch-
man, ''to supply only the best trade.
People whom we have any suspicion of
not handle it. We have refused it to
several persons. We don't want any
body TO handle it but the best drug stores
and restaurants. We have had only
one cause for complaint, and we let
that person have it only after repeated
requests and promises and an investiga-
ton.
"The ale has been analysed by the
county authorities aud pronounced all
made the analysis, and he has given it as
his opinion that it is notwithstanding.
That ought to be good.
"The history of the ale is this: The
Anheussr- Busch company has been ex-
perimenting with it for over three years.
The first they put on sale was a failure.
1t was found that after the ale had been
left to stand few weeks it assumed a
proportion of about per cent of alcohol
and all that was out at the time was called
in. We have now succeeded. after years
of experiment in making just what we
have been after-a notwithstanding beer,
one that will not become intoxicating
This is made from barley, malt and
hops Just exactly like any beer The
difference consists in stopping the pro-
cess of fermentation at a point when it
has reached just the quantity of alcohol
to keep it from spelling. Beer is not put
on the market until it has been allowed
to ferment for about six months. Then
it assumes about eight per cent of
alcohol and is intoxicating.
THE hop ale costs more to mnnufsc-
ture than beer because of the additional
process it must be subjected to. It is
sold at the same price, however.
I'VE have our chemist, who is en-
ployed by the year, analyze every
shipment to see that nothing goes
out which is intoxicating. A record
kept of these analyses and we can
furnish a certified statement of every
shipment that has been made from the
factory n St. Louis.
''The public should not confuse Amer
lean Hop Ale with many spurious arti-
cles that have been sold as nom
intoxicating. Some of these alleged
shop ales' or malt extracts are
merely beer diluted with carbonated
water. Then again straight beer has Of
ten been sold under the name shop ex-
tract" "malt tea" or something of that
kind. We are very anxious that nothing
intoxicating shall be smuggled
through any place retailing the
genuine American Hop Ale. We are
7ust as anxious to protect ourselves from
that sort of business as any one can be-
in fact more so because such q thing
will hurt us and injure the sale of our
new product.
81 believe it is going to have a good
sale. Last night we received an order
from Holton for % cases, Monday we
shipped Holton ten cases.
.tOf course there is a great deal OF