The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1895-02-14

the enuff which, even in those days,
attained a wide celebrity for its excel
| ience-
1t was knowledge OF human nature
that has caused the Lorillards 10 con-
slider their employees as friends and
members of a business family; to furn-
| ish them with the services of a physi-
clan when they are sick, and TO place
at their special disposal high class
| library for their recreation and delecta-
| ton. This is their policy now that the
| number of their employees run well up
| into the thousands. There is no dis
play of charity in the system, but sim
ply a natural solicitude brought about
by natural respect between employer
and employed. Regarded, however.
apart from the philathropic aspect, it
is founded on shrewd common sense
and brings in return willing and honest
services, cheerfully bestowed. Nor
must mention of the night school be
neglected where the younger employees
can, il they desire, fit themselves by
education to fill any position in life.
There is not, and cannot We'll be, under
this wise and equitable system, any
conflict between capital and labor in
the Lorillard regime. A broad knowl-
edge of human nature has softened the
asperities that are born of ignorance
when they crop out between employer
and employed.
This knowledge of human nature may
! be said to be the scheme which is
| house of LoriIlard through successive
. -. CHI IN hnfr
methods OF advertising. Their various
brands of prepared tobacco are house
hold words everywhere and their little
| tin tag is known all over the world.
The Century" known to every user
of tobacco and to many who are not,
takes its name from the circumstances
| that the brand was established in 1860.
when the Lorillard's firm was just one
| hundred years old. A New York paper
in commenting a year ago upon the
| leading American industries presented
at the worlds fair, said:
THE Lorillard snuff and tobacco. are
| interviewer with American history.
Along with rum tobacco was one of
the necessities of WashingtOn's army.
| for which he pleaded when the food had
/ given out. Lorillard tobacco was car
! ried by thes oldiers at Bunker Hill. IL
was struggled to them through the
British lines after retreat from Long
Island. 1t comforted them among the
rigors of their winter life at Valley
Forge. Washington used the snuff and
made and made apresent OF some Of
it to Lafayette in a silver gilt SNUFF
| box. But long before this time the Lor-
! lizard tobacco had become we'll known
in New York"
When a firm maintains It's good name
and the excellence of it's output for
more than 100 years; when its business
grows and increases in compound pro-
portion until it has swelled into such
an enormous volume that in twenty
! five years it has paid the United States
government $50. 600, 900 in taxes on to-
becco alone; when il has grown TO the
| largest and most important tobacco
industry in the world, il may well be
said OF ii that it has put its knowledge
of human nature to some account, and
that il deserves the success il has Sc
cured by intelligence and good faith.
In these days of splendid prosperity on
the huge scale, the LOrillards. I'M
changed in their methods, can still
look with pride and pleasure upon the
picturesque old ruin that is sheltered
by the verdue on the banks OF the beau
tiful Bronx.