The Wadsworth dispatch. [volume] (Wadsworth, Nev.) 1892-1899, 1895-05-08
HOW TO BOOM A TOWN
KEEP ITS ADVANTAGES BEFORE THE
OUTSIDE WORLD.

instances of Good Results From Advertise
inR-What St. Louis and Atlanta Have
Done-Citizons Must Subscribe Literally
and Pull Together.
advertising q city or town as a
merchant would advertise his business
is of comparatively recent origin, yet
during the past ten years this plan OF
letting the people know of the
and advantages of a city has been high
ly successful, " says the Orange TEX
Tribune. II say this from a knowl-
edge of what am talking about, for /
have been engaged in doing this class
of work for several years. And I will
say more: The town or city which
keeps It's advantages persistently before
the outside world through reliable
newspapers is the place which shows
the greatest increase in population and
material wealth.
~ will name three individual in
stances of the hundreds in my knowl-
edge. There are the city Of st. Louis,
the smaller southern city of Atlanta
and the little town of Crowley, La. 1t
might seem ridiculous to place these
three towns in the same category. yet
the same means have been used by each
and are still being used to keep them
always before the public notice. The
city Of st. Louis. with a population
of over 500, 900, does not consider it
beneath It's dignity to advertise It's ad-
vantages, and a fund of no less than ST.
900, 900 was raised by its commercial
bodies for no other purpose than to buy
newspaper space and advertise the
town. Everybody knows the result. st.
Louis Is growing rapidly and gaining In
strength and influence every day.
1.-THE city of Atlanta is the second
instance. This CITY has been the won
der Of the age in growth. Whyi Be-
cause every newspaper in that city,
every man, woman and child works
continually for Atlanta The papers
and the people stand shoulder to Shout
der for the town. ! have seen business
men In Atlanta who personally hated
each other. and who would not speak
on the street, get up at a public meet
ing and vie with each other In subscrib-
ing to any fund to advertise the CITY.
Certainly no one can gainsay the fact
that Atlanta has grown under this plan.
1.-THE third instance Ia the little town
Of Crowley. La Probably no small CITY
In this section Ia better known among
western people who are looking toward
the south to locate. Crowley has issued
tens Of thousands of special numbers Of
its local paper, scattering them broad
cast through the western country. This
is kept up month after month. and the
resources Of Crowley are fully displayed
in these special editions.
~ mention these instances as show
ing what concerted action by the people
Of any community can do toward build
ing up their town and increasing values.
The day is past when o town Of city
can grow without advertising Its re-
sources. The example set by such suo-
oessful cities as those named Is being
followed by hundreds Of others and will
be followed by every town which Is de-
sirous of adding to Its population. To
do this work requires not only the pull
ing together Of every public spirited
citizen, but also money. Citizens must
sink their individual feelings for the
good of the community and loose their
purse strings and subscribe freely and
literally. Immediate results must not
be expected Experience shows that
persistent work and organization will