Richmond dispatch. [volume] (Richmond, Va.) 1884-1903, 1895-05-26
RoTHEHT q co.

The large. handsome. and attractive |
900 aitunted on the southwest corner OF
Rroad street, until recently occupied Dy
the weu.known clothing firm OF fourqu-
rean- price Company. has been extensively
altered, decorated, ana repaihteu' anu
will be occupied hencefoFth by Messrs'
Rothert Il Co, those pioneers In every
ring uertafninx 10 the furniture trade.
south of Mason & Dixon's line there Is
no credit house that can be said TO
excel this enterprisng firm, either In
tho super-excellence In the line OF goods
carried or In the honesty and renaDihty
of their business methods. Each sue
ceeding year has brought with II us own
reward. and the extensive advertising
that this company has received az me
hands Of it's patrons-the best OF al possl-
bic observation-disclosures resulted In an
immense Increase Ia the volume OF bnsi-
ness done. until they stand facile prin-
cops as the largest house engaged In the
instalment business in the South. IL Is
due TO this fact that the firm has been
compelled to look for larger storage ca
pacity than that afforded By their old
stand-No 500 east Broad street. IL has
for some time past been evident that
their immense business, which Is daily
increasing, could not be conducted alto
gether advantageousiy In the COMPARE
lively small limits OF their late store,
and IL has been currently reported that
they were negotiating for the Theatre
site, and common gossip has suggested,
every time an unusually large store
should be vacated. that Messrs. Rothert
& Co. would occupy II.
The new store OF the firm is one OF the
most handsome and imposing structures
IN the city, and the alterations made IN
the interior have had the effect OF in
creasing It's storage capacity. while the
redecoration has been carried out on an
elaborate and extensive scale with a view
to brightness, effectiveness, and thorough
good taste.
A FOREST OF FURNITURE.
But these are merely externals. and
the means 10 an end for the display OF
a yerltable forest OF furniture in all
grades of wood, in every shade, and OF
the most beautiful design. As you enter
the store, or as you pass the immense
show-windows on Broad street, you are
struck with every grade and variety OF
chamber suits. costly sideboards attrac-
tive hat-racks. and handsome dressing
tables And II you are a connOisseur
in such matters, you VIII be struck
with the variety OF woods, for there are
walnut. mahogany. cherry, curly birch,
bird's-eye maple, and many other grades.
and the furniture is all disposed around
the immense ground floor I'm a manner.
so artistic and so striking that II cannot
fail to attract the eye On this floor.
also, is a costly collection OF beautiful
watches, diamonds and other jewelry,
whose value is estimated at many thou
sands Of dollars. In the basement is
large assortment OF stoves OF all sizes and
all makes, replete with every modern
improvement IL is 70 this department
that the furniture Is sent down for ship
ment from the top floor. and the wagons
are loaded from the sidewalk on Fourth
street
AS you pass up the main staircase
II you are on a tour OF inspection and
determined not 10 miss anything-you
will come, first OF all 10 the picture gall
lery, which surrounds the ground floor at
an elevation OF about twenty-five feet,
and here you will find a multitude Of
works OF art from the brushes and pen
ellis OF real. and not quondam artists,
whose value ranges from the inexpensive
10 the very costly. Fancy tables OF all
shapes and sizes are another feature OF
this very attractive gallery.
PROMINENT FEATURES.
On the next floor the carpets oil-cloth,
llnoleums and mating VIII be a proml-
nent feature, while rugs, lounges. couches,
III large anu NAiltl dTNbi liltiiAf VIII bH
in evidence, with lace curtains portieres.
handsome parlor suits In plush, leather,
and other coverings and fancy rOcker1
go TO make up one Of the most attractive
| floors in the building.
China will be the feature on the third
floor, and the collection will embrace
dinner. tea, and toilet-sets OF every
variety of style and pattern, a large
| quantity OF art furniture. and a full
| line OF baby-carriages and bedding. The
| top floor Will be used exclusively for
storage and shipping and here large
staff of art carpenters and professional
packers will always be busy fixing and
| preparing the goods for consignment 70
| the customers.
Messrs. Rothert q Co. announce that
they will now carry double the stock
| they have heretofore carried and that
| they are better prepared than ever 10
cope with the hard times by giving the
best obtainable article az the lowest posi-
bic price. and 10 make most liberal terms
with everybody. and demonstrate 20 the
couplete satisfaction OF all how a COM
Portable home may be enjoyed az a very
| small weekly or monthly outlay.
The store will be thrown open early
| tomorrow morning, and the large stan
| Of courteous employees will be pleased to
| show the public over the handsome build
J ing