Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1895-03-20
[MBY'S ART STORE.
UNDER HOTEL NORTH.
The Largest in the World.
(From the Chicago Inter Ocean


How many people in Chicago know that
with all her other great industries there is
also found here tho largest soap and wash
ing powder business In the world, the N.
X. Fairbank Company, with their fac
tories in Chicago, st. Louis and Gutten-
berg. being, without doubt, the largest
producers Of soap products in tho United
States. This great business is not of
mushroom growth but the result Of per-
sistent effort, broad business methods and
intelligent and discriminating advertis-
ing. -u
Many brands Of soap are made in these
fac tories but Chicago Is best acquainted
with Santa Claus which long ago found
favor with those who care for our homes.
Gold Dust Washing Powder is known in
every hamlet Of the United States, 1t be-
ing everywhere recognized as the leading
product of its kind
Announcement Is now made that The N.
X. Fairbank Company are about to take
another page in their history Of progress
by introducing another now soap. This
will shortly be advertised In most strik-
ing and original manner
For twenty five years this company was
likewise the leading lard producer Of tho
world, and abandoned lard merely be-
cause new world was to be conquered.
With keen business perception they saw
in cotton seed oil the basis for still
larger business In more healthful, more
economical and in every way moro
desirable food product than lard.
When this new product was per-
fected and their plans carefully ar
ranged they turned their attention
from the lard business and with courage
born of the confidence that they had pro-
dnced what the world had SO long de-
manded. viz a substitute for lard, they
launched "Cottolcne The quick nc
ceptancc by the public of this really
meritorious article attracted the ut
tention of the ever ready imitator
and the market was soon flooded
with limitations, sailing under colors of
all descriptions. But Cottolene was first
in the heart of the people and those who
use it are not all likely to go back to lard
or accept an invitation.
The N. *. Fairbank Company attribute
their success to the merit of the articles
they produce; to the fact that their pro-
ducts are staple necessities of life, not
luxuries, and to careful, persistent news
paper advertising, which they continue
through all seasons, In hard times and In
good. Surely this Is far wiser plan than
the occasional blast of trumpcts and
spasmodc efforts often characteristic OF
others.
In the advertising branch Of the business
they are represented by the wcll-known
firm Of n. W. Aver IL Son Of Philadelphia,
who purchase oil their advertising space.
Another fact that may not be generally
known is that the N. X. Fairbank Com
pany is conducted ms one Of the depart
ments of The American Cotton OIL Com
pany This fusion OF business forces was
consummated for the sake of the greater
facilities that ensuc from direct connec-
ton with the cottonsccd mills to supply
the public with the purest article at so
much less cost.
Surely no Chicago Industry has achieved
greater success than The N. X. Fairbank
Company, march20d&w1t