The San Francisco call., 1895-11-17
Los ANGELES MAGAZINE.

It is just year since Charles f. Lum-
mis-, the well-known explorer and writer,
who had recently returned from an i'm
portant expedition to South America, took
the editorship of the Land of Sunshine, a
monthly magazine published in Los An
geles and representative of California
widely noticed in the newspapers and liter
ary periodicals of the East. and the young
magaZine-then six months oId-began to
be quoted extensively in Eastern publica-
tions There was some doubt if maga-
zine of locality could be made to succeed,
but Mr.. Lummis' faith has been that in
this age of intense competition specialiZa-
ton is the keynote of success in maga-
zines, as in all other business, and the re-
suit seems to be justifying the view
of that writer. The magazine has doubled
in circulation and multiplied by a still
larger figure its influence. 1t has forced a
foothold in the East. where it is not only
on sale at the news-stands but is read for
it's interest and quoted as an authority on
the Southwest. 1t already numbers among
its contributors such names as Mrs. FIRE.
mont, Mrs. Custer, Margaret Collier Gra-
ham, Joaquin Miller, Charles Warren
Stoddard, John Vance Cheney, c. f..
Holder, T. S. Van Dyke, Grace Ellery
Charming, Flora Haines Loughead, Char
lotte Perkins Stetson, G. D. Willard, and
many others, and is furthermore finding
out and bringing out little band OF new
writer's of much promise.
The Land of Sunshine is a prophet
honored in its own country, as is shown
in most substantial wise by the business
men who have formed corporation to
carry it on. Among them are d. Free
man, owner of the great Centinela rancho,
arailroad director and ex-president of the
Los Angeles Chamber of Commerce; W..
G. Patterson, now president of that cham
Der and also of the Land of Sunshine Pub
fishing Company; Fred L. Allies, ex-secre-
tary of the National Irrigation Congress;
George II. Bonebrake, president of the
Los Angeles National Bank; II. ]. Fleish-
man, cashier of the Farmers and Mer-
chants Bank; c. D. Willard, the we'll
known short story writer, who is secretary
of the Los Angeles Chamber of Commerce !;
r. K. Rule, auditor of the Los Angeles
Terminal Railway Company; Charles For
italist; Harry Ellington Brook, a veteran
among Southwestern newspaper men; L.
b. Newton, business manager OF the
Harper & Reynolds Hardware Company I;
M. e. Wood, secretary of the Pasadena
Board of Trade; John +. Francis, capi-
talist; G. G. Baldwin, president OF Pomona
College; C. M. Davis, president OF the
Kingsley, Barnes & Neuner Printing Com
pany; DR.. William LIE Moyne Wills, lead
Ing physician; Charles Cassat Davis, a
prominent attorney; T. w. Braun, head
of the great wholesale house; +. w. Jones,
capitalist; w. HI. Holabird, manager OF
the great Chino ranch; E. E. Bostwlck,
ex-State Printer of Kansas; Andrew Null
lin, merchant. The directory also includes
Mr.. Lummis as vice-president and manag-
ing editor, and f. A. Pattee, one OF the
founders of the magazine, and now its
secretary and business manager.
The list of stockholders is made up OF
men who are not only OF literary sense,
but of the foremost business standing in
Southern California. They evidently in
tend to make the magazine permanent
part of life and letters on the coast.