The daily morning Astorian. [volume] (Astoria, Oregon) 1883-1899, 1895-07-31
Telephone No. So.
rHE~comMDRc1A1 AsToR1AN.'

The following 10 from the Carl & Tobey
Co., the large wholesale grocsrs and cot
ton factors. OF Littie Rock, Arkansas:
Little Rock, Ark. July "a. 1886.
To the Editor:
We are pleased to acknowledge the re-
ceipt Of the Commercial Edition of the
Weekly Astorfan. AS dealers In salmon,
we are interested In all pertaining 70 this
important industry, although our sales
are but a drop in the bucket. When we
read OF the ship Rathdown loading 1900
cases-2 car loads-more than Is sold in
the state OF Arkansas in twelve months,
We realize our insignificance as consum-
ers OF salmon.
There is something peculiar about the
demand here: Some seasons there are but
few sold. \and then again we find our
selves sold short.
Never has the soil OF our state pro-
duced more than 10 promised this year.
Cotton, corn, potatoeS-both Irish and
sweet-frults and vegetables in great
abundance. and in consequence the sale
Of California canned fruits win be light.
The writer enjoys reading your "Asto-
ria's Shipping Interests" because he fol-
lowed the seas twelve years and opten
longs for view OF old ocean; was on
board the United States ship jamestown,
diSmantled at Mare Island In August,
1866. 's CARL & TOBEY CO.,
BY w. e. TOBDY, Prest.
The above letter is a sample OF the
many hattering testimonials we are re-
ceiving daily as to the influence and i'm
preston made by the Commercial Edi-
tion Of the Weekly Astorian, from all
rNarfa ~ tho oaunfrv nhla ,,an4urA atart-
ed few months ago, without parade or
ostentation., In the interest and as the
special representative OF the salmon
packers OF the Columbia river, has met
with such encouragement In trade and
business circles everywhere, that It has
been enlarged to -four times Its original
size. and Its scope 80 extended as to IN
clude o series OF special articles and mis-
cellaneous items bearing upon Astoria's
peerless commercial location and the
great, undeveloped resources OF Oregon. |
and It is today incomparabiy the best |
advertising medium the city and state
ever had, 1t Ia being regularly distrib-
uted each week to nearly two thousand
OF the largest wholesalers. jobbers, and
other business men throughout the United
States and Canada. ks paid subscription
list Is constantly growing, and the pub
lished letter shows to what extent and
with what interest It 10 read and studied
by the class OF people above all others
whose attention II 10 desired at this time |
to attract to Astoria and the dawning de-
velopment Of Oregon. 1t Is the common
experience Of all who have studied the
art Of advertising that the only way to
reach the great business men OF the
country is through the medium Of a |
hlgh-ciass trade paper, These people have
no time to spend In reading the ordinary
newspaper. and after they have glanced
over the headlines OF their 6avorite polit-
ical daily, every other newspaper coming
In their way is ehrown into the waste
basket. but, It 10 not so with their trade
pnpeTs. What the bible and prayer book
are to the clergyman. the law reporter to
the. lawyer. and the journal to the ply
slcian. so the trade paper Is to the mer-
chant and business man. Here It is that
he gets the information upon which he
drives his business. It Ia by. this means
that he keeps posssd as to who his COM
petitors are. what they are doing. the
probable prices Of the commodities In
which he deals, and where there are new
markets to be found or likely to be
opened up. For these reasons and many
others which might be given. the reliable
and well conducted trade journal must be
regarded as the best medium for business
and commercial advertising known In
modern times.
SO spontaneous and widespread has been
the generous and unsolicited expression
OF appreciation Tor the Commercial AS
tcrian and Its work umong all the big
Eastern papers. that we have found II
necessary to keep special tlles for Jour-
nails containing these comments. All these
ffles are now ready for inspection In this
ONCE. and we extend q cordial invitation
to Astora's real estate men and others
interested to examine them and rad what
outsiders say about our new venture.
sInpls copies of che Commercial Edition
can also b. obtained at any time on ap-
p''e~e'Os" -----..-..