The herald., 1895-10-04
TIE new boston STORE
Los Angeles Finest CONNER
ciaI Structure Is Complete
DETAILS OF CONSTRUCTION
Rise and Progress of an Enterprising
Corporation
nentlon Of the Firms That Have Contributed
to the Bulldlng-All Belong
in This City

The advent of the New Boston block in
this city is significant from more than
one point of view. 1t means that this
city has attained to the dignity and i'm
portance of a metropolitan center, and
that its leading firms are assured by the
patronage which has been given them In
the past that the future offers to them
still greater prosperity. 1t means that
Los Angeles is looked upon by shrewd
and experienced men as sure field for
large enterprises and a city which Is up
on its way to CoT mercial supremacy up
on the Pacific coast. With the com plstion
of the structure under consideration and
Its equipment with stock the public OF
this city and of Southern California will
be afforded an opportunity to make Sc
lections from the latest and best products
of manufacturers, both of this country and
of Europe. 1t will no longer be necessary
for them TO make annual pilgrimages to
the great emporiums of San Francisco for
the choicest products of the worlds mar
kets, for they can be supplied henceforth
at home.
The name, Boston Store" is not new
to the purchasing public of this city. F or
the past ten years it has besn house
hold word upon the lips of the mos dis
eliminating shoppers of the city. while
the class-a very large one in Southern
Callifornia-which demands the great
est and best returns for Its
money, has been long supplied
from its liberal bargain counters.
From the beginning the firm has stood
little in advance of the average market,
wide awake to the growing demands of
its trade, and alert to secure for it the
greatest attainahle values. This fact,
coupled with the further fact that the
firm has uniformly dealt upon a liberal
basis of profit with its patrons and has
accorded to them every possible privilege
consistent with business methods. &C =.
counts for the prevailing popularity
which it enjoys. 1t is probably not too
much to say that no retail establishment
in any community more emphatically en-
joys the confidence of the public than docs
the Boston.
The personnel of the management of
the house is composed of men of long ex-
perlence in their respective lines OF actv-
ity.. They are not only expert judges of
values, but are we'll acquainted with the
executive department of their assign
ments. This fact accounts for the prompt
business Methods which prevail in the
house and which have been so strong
factor in popularizins it. At the head OF
the institution Is Mr.. G. W. r. Ford.
president of the corporation and general
is also at the head of the well-known
firm of G. W. R. Ford IL Co. of San Fran
cisco. wholesale establishment which
Commands very large part of the whole
sale talors' supply trade of the Pacific
coast. The management is assisted by
an able corps of department. managers,
each selected with special reference to
his fines for the woik assigned to him.
The departmental management in detail
Is as follows:
Floor managers and ushers Mr. Kemp.
ton, Mr.. Hulburt, Mr.. Wilson, Mr.. Stuard
been so long identified with the Boston
store. has returned from Europe and the
east after having made selections for the
new stock. Following is list OF depart
mental heads: Silks, Mr.. Mackay color
ed dress goods, Mr.. Shriver; black dress
goods. Mr.. Traversy; tallors' trim ings.
Mr.. Zinnamon; Innings, Mr.. Herr; notions
and trimmings, Mr.. McNeely; ribbons,
Mrs. Williams; ladies' knit underwear,
Mrs. Aydelotte; mems knit underwear,
laces ami EN- broidery and veilings and
handekrechiefs, Miss Piercy; gloves, Miss
M.McCrillus; hosiery Miss Hause; donies-
tic department, Mr. Fogarty; UNI brellas
and parasols, Miss Carlisle; cloaks and
suits, Mr.. Parish and Mrs. Hayt; muslin
underwear and infants goods, Mrs.
Irish; art department, Miss Abbott;
draperies, Mr.. Vincent; paper patterns,
MI Angel.
d CRIPTION OF THE BUILDING.
Boston store building, though not
the largest in the city, is, nevertheless,
very pretentious structure and clearly
ranks among the best class OF buildings
in Southern California. In its ground
dimensions it is 60 by 100 feet, and occu-
pies the Broadway front of a plat of lots
owned by Mrs. G. W. r. Ford which ex-
tend back to Hill street. The structure is
four stories in height. The main facade,
the feature of most interest in the ex-
terror, presents pleasing composition OF
design and color, and one which speaks
of refined architectural conception AS
well as urility. The leading features OF
the front are delicacy OF tint and an Or
nate treatment of artistic tracery
closely in harmony with classic stand
ards In general terms this facade may
be termed an adaptation of the French
RENAISSANCE. Though Its purpose forbids
the faithful following out of the order its
main features are almost pure in design
and so happily com bined as to present no
offense to the eve of the trained OBJ
server. The first story is almost entirel y
of glass and therefore presents no con-
scpicuous lines. In com bination. how
ever, with the second story, which to-
gether form the lower composition of the
facade. its massive columns are an essen
tial element. Together these two stories
com puse very fitting base for the en-
tabiature which surmounts them. They
are vocal of utility, as a matter OF course,
being broken upon both levels by i'm
mense window openings. and present little
OF ornamentRtion. A broad belt which
10 sheltered by the entablature bears in
large characters the familiar name:
BOSTON DRY GOODS STORE.
The third and fourth stories OF the
building are built in composition, and
most emphatically proclaim the arcbi-
tectural order of the dosign. The treat
ment is such AS to form verv appropri
ate superstructure TO the lower stories.
The windows of these two floors are in
cluded in parallel perpendicular panels,
which rise from the second story level to
the height OF the superior fraize, thus
grouping the openings which fall in per-
pendicular lines together and forming
three oval topped panels of symmetrical
design. These are fianked By elliptloal
French windows at the extreme right and
left, each made conspicuous by ornate
classical tracery. The main panels OF
the front are bordered with wide bands
of terra Gotta, which bear elaborate de-
signs in conventional iligree. At tho