davidaulloa/AmericanStories huggingface dataset:
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-08-22
Notes on Advertising.

An advertisement does not improve
with age.
Advertising will not injure the finest
fabric.
United they stand, divided they fall
business and advertising.
When business begins to slacken, |,
your ads begin to lengthen.
You must have interest in your adver-
Using If YOU want to make Capital out OF
it.
business may be done without adver
Using. so will grain grow without fertili
zers But what will the harvest be
Advertising is like bellows: it makes
the fire OF trade burn with great vigor.
Nearly every reader possesses Il good
imagination: so do not attempt to ex
plain everything in your ad.
Human interest should be the key
note OF all advertising. Mankind is i'll
terested in what interests mankind,
Avoid slang in Your ads: some persons
are offended by it, and those who are not
never regret its absence.
Ten years ago the majority of people
looked on all advertising as dishonest
Now the majority of people look upon
the majority OF advertising as strictly
honest business news. This il an ad-
vance.
The average merchant if asked to make
a speech would require time enough to
prepare it carefully before delivering it
and Vet most OF them will write an ad on
the while-yOu-wait plan without stop
ping to think that every ad is expected
to convince Il greater audience than
could ever be reached by one human
vOice.-Pri0tegs Ink.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-08-22
SHORT THLkS ON ADVERTISING.

copyrighted by Charles Austin Bates.
The truthful advertisement il the one
that brings business, aud most all adv"r
Using is truthful: Just as most all men
are truthful. Occasionally one meets
man who lies That sort of a man writes
lying advertisements. They may pay
temporarily. but no perm ancnt success
was ever built on II Foundation OF hum
bug. Most of advertisers are honest.
At least they mean to be. Often each
one of half a dozen dealers will insist that
he has 1.-THE biggest and best stock III the
city. OF course, they can all be right,
but that is merely form of words.
Really it doesn't mean much OF anything,
either to the writer or the reader and SO
does no harm-cXCcpt that it wastes
valuable space in the paper.
The advertisement that pays best is
the plain, honest, forceful talk, written
just rs il the writer was talking to the
reader face to iace-a statement OF facts.
There is nothing in the world 50 interest
ing rs facts, especially the facts of bust
ness. They should be written about
entertainingly. People like to know how
and where things are made. Not Il tech
meal description, but hint here and
there. For instance" These goods We're
designed ana woven III France, thecotton
came from Alabama and the silk from
China. Twice across the Atlantic, once
across Asia and Europe, and here is the
finished fabric for zoe. II yard. 1t
creates an interest that n mere bald
statement never would get. knowledge
thought and truthiulness will generally
produce a good advertisement, and II
good advertisement in good paper will
always bring good results The s"lec-
ton Of the medium is the first and most
important point. The writing comes
after. Even bad ad. i'll good paper
will bring some business. \ good ad. in
a poor paper is sheer waste.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-08-22

Notice..

PI VIRTUE OF POWER CONFER
Dred upon me by a Trust Deed duly
executed Ia me by X. L. Daingefiield and
wife Sarah Daingerfeld, on the 18th day
of April. 1857, which is registered in Vance
county, Book 10, pages AZ, &c. aud at
request of Mr. J. &. Hart, the holder OF
the debt secured therein. | shall. ON
MONDAY THE2GTlI DAYOFAUGUST.
1888, sell al public auction, 10 the highest
bidder for cash, at the court house door in
Henderson, Vance county. y. G, the fol-
lowing property tn-wit \ certain lot or
parcel Of land situate in the town OF lien
dersDn, \. e., al Joining the lands OF Mrs.
Florence Davis. DR.. &. \. Boyd. g. r.
Burnett, Mrs. W. K. Henry, and others,
and bounded "a follows. Begin at an iron
stake about 800 feet West from the inter
section of Nicholas street and Chavasse
avenue in Burnett and Daingcrlield'. line
and run thence y -, W 40 feet to an
iron stake Dr &. ;. Boyd's line thence y
II, " 2OJ feet to an non stake Mrs. Flor
encc Davis and X l.. Daingerfcld'3 cor
ner, thence :. -, r. 30 feet to an iron
stake said Mrs. Florence Davis, and L. l..
Daingerield'e other corner, thence = II.
W. lgJ feet to an iron stake on Davis
street, thence :. -, T.. 1927 feet along
Davis street % an mon stake in DANGER
fields line, thence y. II, r.. 20j feet 10 All
iron stake in L. l.. Dangerield'e and
MI, W l. Henry. line, thence y. -, ".
- ~ iffJ dI'Ii1 III > " l.. IlfHlg > ilH'
and &. +. Burnett line Ia al iron stake
thence y. Il, r.. 1915 feet to an iron stake
on Chayasse avenue. II being the lot
with Improvements thereon where0n X. l..
Daingcfhcld and wife formerly resided and
where MI. Florence Davis now resides,
and tn. vacant lot just in the rear Of said
lot which j, used a. a garden and fruit lot.
Time Of sale Monday, August 18th, 1893.
Terms Cash.
Place Court House Door, Henderson,
North Carolina.
This July 2ith, 1885.
ID. !. COOPER, Trustee.
4 &. /OLIICOFFER, Attorney.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-08-22
CITY Advertisers in the Country
Weekly.

To what extent will country
weekly open its columns to adverti-
sers in the large cities. bringing upon
its local advertising patrons cOmpeti-
ton hard to meet and bitterly COM
planned of: In every inland town in
the country the newspaper publisher Is
confronted bv danger that the life
will be sucked out of the town by the
tendency Of the people to patronlze the
larger stores Of the more populOus COM
munities. The publisher asks popular
support for his paper, because he is
getting up the best local paper he can.
He does not pretend to compete iii
general news and miscellany with the
big city dailies. Shall he, then. be
obliged to subject his local adverti-
sers to the competition of the big city
tirms-a competition which they are
seldom able to endure: The local ad
vertisers alone are able to decide this
question. What is for the best inter
ests of the local merchants is for the
best interests o! tho publisher. If he
is given the patronage Of the local
advertisers which should be accorded
him, he will have no occasion to look
to the city advertisers TO fill his adver
Using columns. The local advertisers
should give him their support. that he
NAV extend to them the protection and
LOYALTY he asks for himself, as local
institutions, which are doing the best
within their limits. - Exchange.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-08-22
Fortunes i'm Advertising.
Men Who Have Made Big Piles by
the JudiCiOus use OF Printers Ink.

Enormous fortunes have been made IN
ihe manufacture OF patent medicines.
There is a proud family in Brooklyn
whose wealth is away up i'll the millions.
The father, who made all of it, was, not
many years ago, Il porter in II drug
house. His empl overs We're III the habit
of saving to their customers, after selling
them bill OF goods: why don't You
take Il few dozen bottles of our porters
medicines? Help the old fellow along.
1t is nothing to us The porter was
popular and many au order was given.
In that modest way he started. He
advertised aud made millions. know
man who says he can bottle sea water
and make a fortune out of it by adver-
tiSing. He says if any man will spend
5000. 900 for advertising purposes, he
will. at the end OF two years, return not
only the 5000 900 but a clear profit OF
as much more. One man is supposed TO
have an income of over S2Oo,o 900 from
his pills, and there is Il tooth wash IN
the market that has realized a vast
fortune for its owners. Snch pro.tS are
realized only through iudicious adver-
Using. | am informed by one OF the
richest manufacturers that he notices
within a week 4 falling off i'll profits
when lie undertakes to economic III adj
vtrtiSing His advertising cost shin 81,
uOO 600 year. Next year it will cost
him 500. 900 more-New FORK Press.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-08-22
cheap Board at Virginia Beach

mere Is no more delightful place to
stay awhile during the heated season
imam ' Irglnia Beach. And there j. No
NOR, desirable place to stop than at
me cottage kept by Mrs. Thomas Pam
mn. y Petersburg lady, an excellent
lonsekeeper, with one of the best
COOKS i'll the State. her house combines
tne advantages Of the best kent hotels
WIN The comforts and pleasures of the
quiet home. We speak from the tes-
llmony Of those who have been there
and know. From now until October
ISL board has been reduced to sc, a
week. Two IN room. Bathing privi-
leges free.
Try my old mellow Corn Whiskcv. #
Is III" best Corn Whiakey on the market
SIS. WHITTIER
Preparing for fall goods: Cutting
prices III every department.
DAVIS & ROSE.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-08-22


Mr. "r"r9r Oren>haW kindly re-
"'.'""'.rj u~ with Il basket of peaches
.~. "''". which were fully enjoyed
o. H..y appreciated.
b." Young people had a delightful
.''H A' the Armory on ednesday
1-.' 10 .aot week complimentary to
."'.~.l.n- ladies i'll town.
ILL.,. a~, dos advertised Inv Mfr y
j. ~.tHu~r has been recovered: 1t
~''m~ hr had followed some one OFF
a.a MS found at kIttrclI.
\.n F, The finn. 70 SOW tp,,;r.
.4. rf,yrr # wnnId no waII
f...., .,...,.,,I ,.r,,,.n ~ Lar, nor,o,,
$3.50 uu.~h aII the seed YOU want.
,...,.....
r..i., ,,..,...,... = .'-'l 80" 49,
f. .....' '',' m "',.S l'u''' i'''''S" ~
,,... '''' Ioi Tue i"u'''' UP
IT." l''So''N "''' II OH ''''' T.
... 49,, ',' m. "I YAK h'HIe ms 't ,,
r-.. , '''. -, r'P',, 'l'''', WI -" II.
f.. ....'-,.-... 49,, VIZ" ,.,n . "u"l"''',s
''' = ''''' '''',''''''''>>
Ill. Henderson Canning Factory is
...au- au full time. They are put
'- up ur1c quantities of tomatoes.
a..-.-..ir,., t.,L'ir., t;rst ,,roce IN tho
"..>.I.
L.".. mind the sale OF house and
.' '.' i. \ Davis property to take
. a"Nt Monday. This i valuable
-... ..'~-rAh.c place and the sale ought
..'sA't much interest.
..ad tl, advertisement ofIcudcrsou
>..-..rv .nr youur ladies. in this
..-.. Il You have A dauchter to edu-
.'. E.u can not do better than to put
,'''' - '''' = '''' l'''' "a '''''
VI II. lrlhce' the 'Pf'hter
~ = Ms custom every season
".'.ll9 NJ watermelon at TINS
MONDAY 1t weighed 81 pounds
Is excellent III quality and naVor
WIS perfect Ill form ana size.
NJ w. T EnwIand,s school will
. the Ey>t NnrIoy in Scptember.
/ ly of culture and exnerienre rs q
l.... Mr., Rowland ! VOL nnaIified
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-08-22
Critically Ill

We very much regret to announce
the critical illnesss of Mrs. w. II. Uar-
rIson, Of Washington, ID. c., at the
home OF her mother Mrs. J. II. II.
Edwards i'll this place. She had been
SICK with malarlal fever from which
she appeared to be recovering. Last
week Mrs. Edwards went after her and
brought her here. She had RELAPSE
the fever taking a typhoid form. and
at this writing her condition is ex-
tremely critical. Mr.. Harrison was
was telegraphed for and arrived yester-
day. 1t is devoutly hoped the life Of
the young wife and mother may be
spared and that she will be restored to
health and vi"or again.
Rcmrm"mb"r We will not be undrraold
DAVIS 4 ROSE.
| have the finest whiSkcy that can be
produced in Kentucky, that | am selling
at prices that defy competition,
:. ). WHITTIER.
Next to DOrsey's Drug Store.
on can find II nice line of BriIliants
DImetys, Linens, CrepOn, and Silks-vcry
chcap-at II. THOMiSON'S.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-08-22
As To Children.

The Chasetisement of children when
ever they happen to be guilty Of an
infraction of the household rules, and
which by the way, are very often en-
tirely too rigid and exaCting, seldom
attains the desired result. And more
over the criticism may be applied with
no less force to the habit on the part
of many parents of continually scold-
ing and Gliding their little ones. A
level headed contemporary, touching
on this subject, aptly says: "Let
children grow. Give them time for
slow and natural development. Give
them freedom and liberty in things
not positively and permanently hurt
full. What matter if all t heir daily
behavior is not quite pleasant or per-
feet if they show improvement and
progress? Sow good seed, anxious
parent; cultivate with care, but wait
patiently for harvest if you wish good
fruit"
Sensible advice! Suppose 4 child
does not sit as straight as a ramrod
at table. Suppose saucer or a
tumbler does slip through its little
fingers, putting a big "sunflower" on
the table cloth. VIII It remedy the
matter any to look as cross as a mad
bull after red rag, and break out in
a torrent of reproof Of what was clearly
ft1 nd
premeditated wrong? Where is there
a parent, who, in his salad days, never
let some article of table ware slip
through his fingers? He isn't TO be
found. Therefore, when such a mis-
hap breaks in on the monotOny Of
small talk at table, instead Of sending
the little one way in anger. or with
the threat of an interview in the
woodshed, why not be as lenient as to
a guest, to whom you would say in a
modifying tone, at is of no conse
quence." A learned philosopher has
said that it is generally wise to take
little notice of mishaps or bad behavior
at the time, and even TO dirvert atten
ton from them at the instant If this
be done, afterward al some appropriate
time, draw the Child's attention TO the
Improperly, fault or lack of suitable
care, and poin. out kindly The remedy.
Children will be children, and if We
treat them as such it will be all the
better for them in after years.-Ger-
man,own INDEPENDENT
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-08-22
Notice..

AVING QUALIFIED As EXECU-
i i trIx Of the estate Of tie late Charles
Watkins before the Clerk of the Superior
Court Of Vance county, this is to notify all
persons holding claims against said estate
20 present them 70 the undersigned on or
before the 18Th day Of July. ..-i, or this
notice Will he pleaded in bar Of their
recovery. Person indebted to said estate
must make immediat. payment.
This 18TH July, 1875.
VIRGINIA X. WATKINS,
Executrix If Charles Watkins, deed.
Richmond, Va.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-08-22
TO HORSE OWNERS.

For putting a hose in fine healthy con-
dition try DR.. Cady's Condition Powders.
They tone up the system, aid digestion, cure
loss Of appetite, relieve constipation, correct
kidney disorders and destroy worms, giving
new life 10 an old or over-worked horse %
cents per package. For sale by druggists
Sold in Henderson by NJ. Dorsey. druggist.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-08-22
4SfHS0QAI& personal
>E#&ee@f.zS<=a--'w;,>-v

Mrs. DR.. f. A. Macon is visiting
in Raleigh.
Mrs. w. j. Richards has been visiting
relatives in Raleigh this week.
Mr.. j. l.. Currin went to down More
head Monday for short stay.
Mr.. H. +. Strause returned from
New \ DIRK and Richmond Saturday.
Mr.. w. +. Gary has returned from
a business trip Northern and Western
points.
Mr.. sam ID. Young, of Raleigh. is
spending while in Henderson at pres
ent.
Mr.. and Mrs +. J. Hill have re-
turned from a pleasant soiourn ut
Buffalo Springs.
Mr.. Tom Rowland has returned from
pleasant visit to New York where he
has been sight seeing.
Messrs. Geo. b. Harris and NJ. ".
Hicks have returned from weeks
stay at Panacea Springs.
Col. and Mrs. Il. W. Goodrich are
home from pleasant visit to friends
and relatives in Greenville county, Va.
Mrs. Mamie Garden returned Tues
day from Charlotte county, Va, where
she has been Cor the last seven weeks.
Mr.. Thos. II. Battle, enc of Rocky
Mounts most prominent young bust
ness men, spent Sunday in Henderson.
Mr.. Henry Aston is sojourning in
Warren county, having gone down last
week to attend the marriage of his
brother.
Mrs. III. J. IIartmaer who has been
visiting her daughter Mrs. Charles +.
Tuesday night.
Mr.. Clifton b. Cheatham is back
from Buffalo Springs where he has
been resting and paying court to all
pretty girls in sight.
Mr.. y. G. Zolliconer and family re-
turned Saturday from two weeks
stay at Greenbrier White Sulphur
Springs, West Virginia.
Minister Ransom passed through
Henderson on his way to the Western
part Of the State one day last week.
lie is much improved in health.
Mr.. Jimmie Plummer, of Newport
News, Va, who has been visiting his
fathers family at Middleburg a week
or two, spent Sunday in Henderson.
Mrs. F. i. Garlck, Master J. c.
Garlick, and Miss Sallie b. Garlick
have gone on a six weeks visit to
friends and relatives on the Eastern
shore of Virginia.
Mr.. John ID. Garden, of Washing
ton, ID. c.. is visiting in Henderson
this week. He holds a position as
book keeper for an insurance firm in
that city and to appearances is doing
well.
DR.. VIM. :. Blacher, of Hamilton,
Ontario, Canada, is visiting his cousin
Mrs. ID. w. Hardee in our town. DR..
Blacher is Il graduate OF the Chicago
Medical College, and served two years
in the hospital subsequently. He is
an accomplished and agreeable young
gentleman and has already made
many acquaintance and friends among
our people.
In order To introduce Chamberlain $
Cough Remedy here we sold several dozen
bottles on strict guarantee and have found
every bottle did good service. We have
used it ourselves and think it superior to
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-08-22
School Notice.

The fall session of my school will begin
on the first Monday in Sept, 1898.
Thankful for past patronage | will be
pleased to have continuance of the
same. Terms ve'y moderate.
Very Respectfully,
aug214t MRS. w. +. ROWLAND.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-08-22
Buy Coal Now.

| have IA full supply OF coal on hand,
ready for delivery. All kinds-the best
TO be had. Cheaper than ever sold be-
fore. Place orders early.
J. S. POITHKESS
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-08-22
Harper's Magazine for Sep
tember

The leading article in the September
Ha'1'ers gives the impressions received
by Richard Harding Davis during a
recent overland journey in Honduras,
undertaken for Harper's Maqazine and
Hdrpefs Weekly. The title is Three
Gringos i'll Central America, and the
paper is attractively illustrated. owen
Mlster, in The Evolution OF the Cow
Puncher, traces the genealogv of the
American cowboy back to the Saxon
Crusades and theCavalier. Illustrations
have been made for the article by Fred
eric Remington. In "NOtes on Indian
Art, Edwin Lord Weeks shows that
the artistic spirit is still vigorous among
the Hindoos, and that the best traditions
OF workmanship are carefully preserved.
Seventeen illustra tons by Mr.. Weeks
accompany his text. Mark Twain relates
"Mental Telegraphy Again" The third
paper i'll Poultney Bigelow's 'German
| Struggle for Liberty" series describes
the decentralization of Prussia through
the cowardice and treason of the mobiles,
the revival OF patriotism among the
| people through the efforts of \ettlebeck,
| Schill, Gneisenau, and ScharnhOrst, and
| the famous conference at Erfurt, at which
Napoleon alternately dazzled and in
| suited the Car and the German princes
In ''The Story of Il Song David Graham
Adee gives the history OF "Malbrouk sen
va-ten guerre,' the song that Trilby
sang at her Paris debut. a Fifteenth
Century Revival by Rev. DR.. j. H. Ho-
bart, Is an estimate of the awakening of
| Florence under the influence of Savon-
arola. Ina thoughtful paper on Arabia,
Islam, and the Eastern Question: DR..
William ii. Thomson makes clear the
reasons for the anomalous position Of
the Turk in Europe, and shows that the
peril Of the Armenian is not the result of
local or temporary hatred. but of a
racial and religious fanaticism which
has characterized the Moslem from the
beginning.
BESIDES generous instruments OF the
"PersOnal KecOllections of Joan OF Are
and Mr.. Ilardy's 'IIearts Insurgent,"
| the number includes two short stories
"Jamie,' by Ian Maclaren, and 'Petey
Burke and his Pupil" by Julian Ralph.
The Editors Study" contains comment
on current events by Charles Dudley
Warner, and the Editors Drawer" u
short story by John kendrck Bangs.
Kenneth Bazemore had the good fortune
to receive small bottle Of Chamberlain s
Collie, Cholera and Diarrhpa Remedy when
three members of his family were sick with
dysentery. This one small bottle cure.
them all and he had some left which he
gave to Geo. W. Baker, prominent ,.er-
chant of the place, Lewiston, N. c. and it
cured him of the same complaint. When
troubled with dysentery, diarrhTa, collie or
cholera morbus, give this remedy a trial
and you will be more than pleased with
the result. The praise that naturally follows
its introduction and use has made it very
popular. % and so cent bottles for sale by
Melville Dossey, druggist.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-08-22

When Baby was sick, we gave her Castoria-
When She was n Child, she cried for Castoria-
When she became Miss, she chung to Castoria.
When She had Children, she gave them Castoria.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-08-22
Henderson Seminary.

We take pleasure in calling atten-
ton to the advertisement of Hender-
derson Seminary, for girls and Young
ladies', which appears in this paper. AS
announced last week this is the school
to be opened under the general super
vision of Prof. J. a. Gilmer, princi-
pal of Gilmer High School 0or boys and
young mem with Miss Elizabeth Col
ton as lady principal. She will be as
sisted by Mrs. Gilmer and will have
other help if needed. Miss Cotton
graduated with high honors at States
vile College in 1889, after which she
took two years course at Mt. Holyoke
College. Mass. to perfect herself as a
teacher. Since that time she has been
teaching, for the past two years being
principal of Alexander College, Burks-
Vile, Ky. She has strong testimonials
from number of prominent persons
i'll various parts Of the country. among
them such distinguished educators.
ministers and others as the following,
to whom she takes pleasure in refer.
Mrs. William Dwight Whitney,
New Haven, Conn; Hon. Simeon f..
Baldwin, New Haven, Conn; Prof. :.
ID. Whitney, Cambridge. Mass; Hon
y. G. Avery, Morcanton, y. C.; Rev.
y. Il. Mathes, Atlanta, Ga; Rev.
VIM. :. Lacy, Norfolk, Va; DR.. NJ.
Dunn, huntsville. Ky; Mr.. James
Dalrymple, Jonesboro, y. c.; Mrs. +.
:. Mead, President Mt. IIolyoke Col
loge, South Hadley, Mass; Prof. II.
NJ. Whitney. Beloit, Wis; Mrs. F. Nj.
WALTON StatcsVille. \. L.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-08-22
Chamberlain Eye and Skin Ointment

Is unequalled for Eczema, letter, Salt
Rheum, Scald Head, Sore Nipples, Chappeo
Hands, Itching Piles, Burns, Frost Bites,
Chronic Sore Eyes and GRADUATED Eye Lids.
For sale by druggists 4, - cents per box.
The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1895-08-22
The Telephone Exchange.

Mr.. III. L. Strause is back from New
York where he has been in the inter-
est of the telephone exchange, to be
established here. He tells US that
work will be begun at once. The
poles will he put up within the next
ten or fifteen days. 1t has been de-
eided that metallic circuit will be
used III order to give better service.
This will necessitatc greater expendi-
ture OF mony on the part of the COM
pany, but the result Will be more
perfect system with no greater cost to
the subscribers. Persons who desire
having telephones put in would do well
to give Mr.. Strause their names at
once. They can get in now on more
favorable terms than after the eX-
change has been established. \ list
Of subscribers will be published next
week.