The Anderson intelligencer. [volume] (Anderson Court House, S.C.) 1860-1914, 1895-11-13
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A REPUTATION WELL EARNED.
Some Of the Secrets of the Wonderful
Success of Dr.. Matthez.

Barnum is authority for the state
ment that advertising cannot be relied
on to procure mans reputation un-
less bis merits support the declaration
contained in his advertisements. In
Anderson, recently, there has been a
practical illustration of the assertion.
Many efforts have been made by ad-
vertisers and quacks to establish a
reputation solely by advertising. DR..
Matthez located in Anderson six weeks
ago, and modestly announced his mis-.
sion. In a short time hundreds of
people we're inquiring as to his merits
as examining oculist and practical
optician. Occasionally grateful pa
tron volunteered to make statement
to the press, giving proof Of the doc
tors skill. Aside from this there are
hundreds, perhaps thousands Of peo-
pie through the State who are daily
circulating among their acquaintances
and proclaiming the doctors merits.
This is the foundation and,source Of
his fame. During his residence here
he has treated OFFICIALLY many of the
most prominent citizens as well as all
classes, doing also quite an amount Of
charity work, and not one has express
ed dissatisfaction. In addition to his
acknowledged skill, he has won the
personal esteem of all with whom he
has come in tontact. His intercourse
with the people is business-like and
always gentlemanly. He is indorsed
professionally and socially by the best
people in the city and surrounding
country, and among his most enthusi-
astic admirers are those who have
sought benefits which only a thorough,
scientific optician can bestow. Those
who merely wish TO purchase pair
Of spectacles are advised to avoid DR..
Matthez. He has no patience with
people who are in TOP great hurry to
submit to a thorough examination
when their eyesight, the dearest gift
of God to man, is in peril. He posi-
lively refuses to sell pair Of glasses,
but cheerfully gives the time neces.
sary iu making an examination, and
in all cases where he finds that glasses
are not required he declines to furnish
them and makes no charge for the
examination. While the doctors ad-
vertising is beneficial as an adjunct,
he relies chiefly upon the commenda-
tions voluntarily given by his patrons.
His conscientiousness and strict integ-
rity in his dealing with the people are
his strongest resources, and superior
skill his stock in trade. He is not a
dealer in spectacles, but an examining
oculo-optician, adapting lenses to the
eyes, after thoroughly scientific ex-
animation. His work is executed and
finished under his own immediate
direction, by the best workmen in the
world. In regard to prevailing be-
lief among some that his charges are
-exhorbitant, it is not improper to state
in this connection that his charges are
not seemingly large except in very
complicated cases, where the exami-
nations require hours Of labor and
opthalmic diagnosis, and in all cases
the patient receives "value received
for their investment. Is it not bet
ter to consult a qualified scientist,
receiving intelligent and perfect work,
thus saving both eyesight and money,
than for the purpose Of saving dol
lar or SO in the beginning, pay the
penalty by ruination to the eyes?
Remember that DR.. Matthez charges
nothing for consultation. Do not fail
to see him at Hotel Chiquola, Office
room2.
DR.. Matthez has been actively en-
gagged in his professional work in An
derson going on seven weeks. In our
next issue he will advertise to leave
the city, therefore, do not fail to see
him at once about your eyes.