The Emmett index. [volume] (Emmett, Idaho) 1893-1925, 1895-01-26
A STUPID ATTEMPT
To Sell Bad Whisky Under a Popular
Brand.
Brands and Labels Of the Famous Jesse
Moore whisky Initiated by Seattle
Importer, Who l. Now Under Arrest

The recent arrest in Seattle, Wash. OF
Aaron Jsff- by 4 United ; ates internal
revenue officer for wholesaling liquor with
out license las disclosed one Of be most
daring and dangerous frauds that has been
.perpetfaied against the government. and
against one Of the most reputable and pop
ular whisky firms in the United States.
Numerous compla nts have reached Moore,
Hunt & Co. Of Fan Francisco. sole agents
on the Pacific Coast OF the famous old
Jesse Moore whisky. thai counterfeit ar
ticle was being largely sJlu in Washington.
The labels. bottles and wrappers were each
so exact an imitation II The genuine a. 10
readily deceive the owners Of The original
brand. The contents Verr, hONese-. as
might be expected. not even an imitation
bur Of 50 vile a character a. 70 be reaiuy
detected by any one Who Is familiar VII
the hixh quality Of III Jesse Moore WHISKY
Jaifs confined hi, operations % the sale i
case gods. therefore det-, ton was easy
a. was also success IN olspnsing 81 ms
goods. which iitre the popular A \ brand
OstensibIy Jailr - a. aching a. agent for
the - Golden Medal Disabling Company ui
Chicago" possibly a mythical concern. 30
any rate all b liz wtre IVA 'e our and -
ceipted in the name OF that company
HO~ever. IN typewriter letter PREPARE
Z bv Jaiie and mailed without sisnat if- .u
I LIQUOR dealers in Washington. ne Cp-nly
clair I'd that the whisky wa> spuri -u-. bui
that the LABELS and oOiiles were - success
fnllv imiia tet IS TO deceive even jesse
! Moore & Co. OF their agents, and ii THIS
single claim he was correct
IL hrs been said that o. poor things are
never inflated" which l. trui>m tna
even Jesse Moore & Co and N ore, II lni
n q. ~. "a
Of satisfaction. and the fat that the Jess
! Moore whistles have become INN ensei'
popular aud ar steadily supersedinE Of
other brands Of whisky on THIS Coast a
we'll a. throughout the Eastern states wa
doubtless the strongest incentive 10 jan u
en- bark in an illicit and fraudulent manu-
Selling liouor at wholesale withnu. a Il
cense il a serious Ofiense against he mite,
states internal revenue laws. and Jair y u
doubtless. a. he should. upon c'uyi' tio
receive a severe penalty for his ronzioir z
Infringement Of a copyright y aiso sen
ous off-n>e. with severe penalt G.. Ait'
rether. IL would SEEM that tnis ii,iitator q
An excellent article has inVol Ell u>eIl 0
an extent which will ncce>sitaf- his pr,
ionred retirement from the whisky bus
When arrested and confronted with th
evidence of his crime. JAIL broke dow
and made ful confession "a nis oNn kaI
xiihout. however. implicating h's tine
I'm The flaud whose identity IS yst IN doun
The facts Will DOUBTLESS cume ca. on IN
NAL As the evidence against laiie Is g
INITIATIVE and abundant, there Is no uou'
Of his conviction.
This is the most daring attempt yet mad
10 initiate the Jesse Moore WHISKY. nut ii
manuftctu-ers may find some saii~iactio
In The fact that the oulprt is suppresse'
Moore. Hunt & g. viii n orousiy pu'
he prosecntinn Of Jaifs for fraut IN c0u
rsrfe.t thug their Trademark and LABELS