The Coeur d'Alene press. (Coeur d'Alene, Idaho) 1892-1907, 1894-12-08
A STUPID ATTEMPT
To Sell Bad Whisky Under Popular
Brand.
Brands and Labels of the Famous Jesse
Moore Whisky Initiated by y Seattle
Importer, Who Is Now Under Arrest.

The recent arrest in Seattle, Wash, of
Aaron Jsff. by a United States internal
revenue officer for wholesaling liquor with.
out license has disclosed one of the most
daring and dangerous frauds that As been
perpetrated against the government, and
against one OF the most reputable and pop
ular whisky firms in the United States.
Numerous complaints have reached Moore
Hunt & Co. of San Francisco, sole agents
on the Pacific Cast of the famous old
Jesse Moore whisky, that a counterfeit ar
tiele was being largely sold in Washington
The labels, bottles and wrappers were each
50 exact an imitation Of the genuine as t.
readily dec i've the owners II the original
brand. The contents were, however a.
might De expecte not even AN imitation
but vi 50 vile character as To be readil,
detected by any one who Is familiar with
The high q Iailty OF the Jesse Moore viii ky
Jate confined his operations TO the sale OF
case goods; therefore detection vas easy
as was also success in disposing of his
goods, which bore the popular A brand
OstensIhlE jade was acting as agent for
the Golden Medal DistiIling Company OF
chicago, possibly mythical concern. At
any rate, all bills were made out and re-
celpted IN the name OF that company
Howe er. in typewriter letter reoarsd
oy Jatfe AMI mailed without signature to
ilquOr dealers in Washington. he openly
claimed that the whisky was spurious but
that the labels and bottles we're 50 success
fully initiated as 10 deceive even Jesse
Moore < Co. or their agents and in this
single Claim be was correct.
IL has been said that poor things are
never initiated, which is truism that
even Jesse Moore & Co. and Moore, Hunt <
Co may accept with some small degree OF
subtraction, and the fact that the Jesse
Moore whistles have become immensely
popular and are steadily superseiing all
other brands of whisky on this Coast as
well as throughout the Eastern States, was
couotlesS the strongest incentive to Jatfe to
EN- bark in an Illicit and fraudulent manu-
facture.
Selling liquor at wholesale without a IL
cense IS serious Ottense against / he L nited
STATES internal revenue laws, and Jatfe will
DOUBTLESS. as he should. upon conviction
receive severe penalty for his vrongdoing
infringement OF copyright IS also a seri-
Gus ofense, with severe penalties Alto
gether. IL would seem that this imitator of
an excellent article has involved himself to
an extent which will necessitafe his pro-
l"nged retirement from the whisky bust
nsss.
" hen arrested and confronted with the
evidence Of his crime. Jaffe broke down
and made fun confession Of his own guilt,
without, however, duplicating his partners
IN the fraud, whose identity Is yet ia DOUBT
The facts will doubtless come out on the
trial. As the evidence aga nst Jaffe is Gu
muIatiVe and abundant, there is no doubt
of his conviction.
This is the most daring attempt yet made
to Initiate the Jesse Moore whisky, but the
manufacturers may Ind some satisfaction
IN the fact that the calprlt is suppressed
Moore, Hunt & Co. will vigorously push
the prosecution of Jaffe for iraud in coun-
terfeiting their trade marx and labels