The morning call., 1894-01-25
IN LAND OF GOLD.
Beauties of California
Reproduced.
Wonderful Pictures and Splendid Text
of "The Calls" Great Work,
picturesque California"

California offers to the poet and the artist one
of the nObest and grandest fields In all he
wide world for the inspiration which bids the
rhythm OF metrical music flow into verse, for
those scenes whose transferring to canvas IN
imitation OF nature the artist loves TO seek. In
all parts of the State the poet can find that
which Will move his zen, the artist that which
will make him call into play all the genius
which God has given him.
The beauties of a land like California should
be seen To be appreciated. But its extent is SO
vast, lis beauties so numerous that II would be
almost impossible for one in the short space Of
lifetime 10 see study and enjoy its myriad
attractions. Furthermore, the expense at
tached 10 this personal investigation places 1t
far beyond the means of the ordinary citizen.
Take, for instance, trip 10 the Yosemite Val
ley, trip TO that costs much money. Then
there are the Sierras, the wonderful mineral
springs. the beautiful valleys, the lofty noun
talns, the thousand and one other attractions,
which all long TO see, yet know not how.
1t remained for The CALL TO place that in
every ones way. Not by tiresome Journey by
rail; not by a stage ride over rocky roads; not
by dangerous Tip along a precpitous trail,
but TO place California in every ones hands
where one may sit by his fresde and study
and ponder over The reproduced beauties of the
land of gold IN comfort and IN quiet.
You may ask how is this done? OF course
you are reader OF The CALL. You have
embodied In the work known as Picturesque
California" You have heard that the cele-
DRAFTED geOlOgiSt and savant. John Muir, who
can RAD the story OF Its growth In the rocks
that crop out OF its mountain sides, who has
visited its many wondrOus defiles and seen
most OF It's beauties, wrote the text. You have
heard that II IS illustrated, IN a way that seems
10 give touch To the eye, natural view and a
clear conception OF tile scenes portrayed. When
you have mastered these few details YOU can
then understand why every one is LOUD in the
praises or that wonderful aggregation of the
beauties of our State, known as PICTURESQUE
California" Read what w. +. jackson, in
structor or the California Museum Association s
School OF Design, located in Sacramento, has
to say OF this work: Having examined the
specimens OF Picturesque California" l find
tno pnotograms, etchngs, wood cuts, aud in
TACT all the illustrations so effective and sucn
1ne examples Of art as to command my highest
admiration. wish to say that think the en-
terprise worthy of the universal support of the
cltlzens OF California. IL is impossible
TO believe that snch a work should be published
WITHOUT the most generous support and patron
age OF the people of this State, who will
certainly be The most benefited by the pub.
llcatiop. / desire TO commend this
admirable work to all my friends and neigh
oors; and TO the people OF California as worthy
OF all support"
When such an authority as Mr. Jackson. who
IS only one of hundreds, commeDds it SO heartily.
you OF course want II. You can easily obtain
IL ii you are i subscriber 10 THE CALL The
work originally cost $50 per set. 1t is now
oIereu 10 you. in weekly parts. at The small
sum OF ~ cents. All you have TO do is to clip
coupon out OF The CALL, give your name and
uuiesS; ana receive Ia return one part OF the
wotk. hemember, this is not q reproduction
Dut the genuine picturesque California; nm
Whlcn are wildly portrA yed the wonders and
beauties OF the Golden Slate.
One coupon aud one dime secures for each
MIA"