The morning news. [volume] (Savannah, Ga.) 1887-1900, 1894-09-11
IMPERIAL BAKING POWDER.
The Remarkable Growth Of an Infant
Industry Started in Savannah
Not One Year AGO.

A Baking Powder Unsurpassed in
Quality Which is Gaining a National
Reputation-A Few Facts.
None of the readers of this mornings
elaborate issue of the MORNING NEWS
can fail to notice the advertisement Of the
Imperial Baking Powder Company, 1t
adorns the first page Of our Trade Issue.
and we suggest to our readers that it wiz
be to their interest to carefully peruse
this advertisement.
1t is now not one year ago since the I'm
perial brand of Baking Powder was
launched upon the commercial seas by
the long established and well known gro
Gerry firm of Messrs. S. Guckenheimer 81
Sons of our city. With the push and en-
ergy for which this house is famed and
with an article of merit TO back their eff
forts it was but a short time before
1t became evident 20 them that the
infant was growing with remSrkabl
rapidity, and steadily and surely develop.
ing into sturdy manhood. Messrs. Guck-
enheimer x Sons then determined that a
business which has assumed proportions
far exceeding their most sanguine eX-
pectations would be most adyantageously
conducted as an organization Of its own,
and therefore sold all their rights and in
terest IN the Imperial brand of Baking
Powder 10 company by that name,
which is now being duly chartered under
the laws OF the state of Georgia.
An article of true merit will always be
appreciated by the people of the United
States. aud in no section will more acute
judges Of superiority be found than in the
Southern States. Especially does this APP
ply TO an article like baking powder, which
IS largely used for the making of biscuit
and rolls for which the southern cook
stands prominently ~ the head ana IL
may be truly stated that the Imperial
Baking Powder is an articleo undoubted
and unsurpassed merit.
The manufacturers exercise the utmost
caution and diligence in the preparation
of the powder, and the formula used is
acknowledged TO be the best process by
which the purest and most wholesome
baking powder can be produced.
The manufacturers claim that the I'm
perial is the best in the world. and they
have many complimentary testimOn ials
from parties who have used II 10 prove
the correctness Of their assertions
Alum is an article deleteriOus 70 the
inner man. In many countries. partic-
ularly England. its use for baBing pur-
poses is prohibited by law. 10 is indeed
unfortunate that there Is no national leg
islation IN this country against the use OF
this dangerous adulteration.
Ammonia in another article which is
employed By many manufacturers as an
aduterant, (and the United States Gov
eminent Reports show that one OF
the largest advertised and best
known brands OF baking powder
on the market contains traces OF
ammonia) TO any one who knows, or
win take the trouble 10 ascertain the
methods employed 10 manufacturing am
mOnia. the idea Of this ''stuh' entering
into ones system, through his diet would
Doe at once distasteful and repulsive Fur
thermore, 10 is considered one Of the mosl
harmful ingredients known % science
Besides these two adulterants there arc
many others employed ia the manutac-
ture Of BakiuR powder, such as Ierra
Aibaf fwhite sand and Lime
Imperial Baking Powder is guaranteed
10 contain no Alum. no Ammouia no Terra