The Neihart herald. [volume] (Neihart, Mont.) 1890-1901, 1894-06-30
AND IT'S
so TOO.
Nobody Should Have Free Adj
vertising--GeOrge w Sykes,
Il Member of the Craft,
DISCOURES BEFORE THE PRESS
Association Upon Advertising
as a Legitimate Busi-
ness.
DISCOURES BEFORE THE PRESS

ton the following paper was read by
George w. Sykes, of the Indepen-
dent. 1t is of interest to people and
papers, and resolution was adopted
favoring its general publication by
the press of the state. The HERALD
presents the full text:
"Who should have free dry good,
free groceries, free clothing, free
boots and shoes, free furniture, free
hardware? Who should have free
rent, free material, free heat and
light, free labor? Who should have
free money at the bank? Who
should have free legal advise, free
medical attendance, free education
education, free gospel? Who should
have anything free that is the pro-
perty of another and is the means by
which any other person lives?
This reduction to absurdity makes
plain the answer, Nobody"
So l answer the question in the
subject assigned me, "Nobody
should have free Advertising"
Advertising space is an article of
barter and sale, the same as the
goods on merchants shelves; the
same as the education, book and
skill Of the lawyer, the teacher and
the preacher, the same as the train
ing, muscle and endurance of the
laborer; the same as the money of
banker. No one asks the tradesman
for free wares, the professional man
for free advice, the laborer for free
help, the banker for free money.
Newspapers charge for their adver-
tising space because it is their chief
source of revenue. Merchants keep
stores, professional men qualify them
selves, and laboring men learn trades
because they expect to make money
thereby; the newspaper is printed
because the proprietor is willing te
make money. People go to stores
because there are things in stock
that they need or desire; they go to
the professional man or laborer be.
cause they want assistance; they
patronize the advertising columns Of
the newspaper because they expect
to reap some advantage thereby.
What does the newspaper owner
get free, that he should give anyone
free advertising? Paper mills shiE
G. O. d. or on good security; land
lords are inexorable; corporation.
that own coal supplies and lighting
plants are soulless; printers and
pressmen must have three meals ;
day; and reporters and editors canno
live from work alone. Therefore
it follows, as the day the night, tina
as newspaper owner must pay fo
what he buys, he should get paid fo
what he has for sale.
ADVERTISING CHIEF SOURCE OF REV
Advertising being the chief source
of revenue of the newspaper proprie
tor, it is, of course, his chief aim t,
get all he can out of it. And one O
the very best ways to get out of
thing all there is in it, is to avoi'
} giving any of it away. So news
paper owner should not give ava,
advertising, and should educate hi
patrons up to the point of not ex
pecting free advertising. He ca
best do this by not expecting ther
to give him of their stock in trade
whatever it may be. Another goo
way to get people out of this hab
of asking free advertising is to &C
them into the habit of paying fo
advertising. When a man frs
finds that judicious advertising
profitable he will cease asking tn;
it be given him. Generally speal
ings, people only expect to be give
thing that they consider WORTHLESS
Therefore, the newspaper own'
should see to it that his advertise
are given position, their advertis
ments we'll put in type, and the
paid reading notices done with ca
and ability. This done, he shou