Hawaii holomua = Progress. [volume] (Honolulu) 1893-1895, 1894-06-14

Hardware
Company


a persons ere usually wins
customer. Many different styles
Of advertising have been adopted
aud With more or less success, by
the believers in the use of prin-
tiers ink. The manufacturers Of
Pears Soap, for instance, occasion
ally buy paintings that have
been on exhibition in the Paris
Salon and have Autographs made
from them for the purpose of
bringing their prod ,ct before
the people. In addition to such
side issues, Pear spends hundreds
thousands of dollars snnGaIly
among the newspapers aud mag
azines. Some years ago the AGENTS
of certain article on sale in New
York made hit in advertising by
having on Broadway during bus
mess hours two fatluessly dressed
Negroes wearing very high illars,
on the backs of which was prin-
ted Use Smiths Pills" The
idea was novel and the public
caught on. Rising Sun Stove
Polish has been kept before the
public for years through persis-
tent. and sometimes expensive
advertising. Twenty odd years
ago the manufacturers of this
polish started half dozen men
across the ointment to paint signs
on rocks and fences. The Aer-
motor Co., of Chicago have in-
creased its sales more thnn FIVE
hundred per cent in two years by
the use of printers lux. We
believe we have been instrumeu-
tai in increasing the s,les of the
Aemotor By keeping eyerlastingly
at it in Hawaii.
We do not wish to say that id
vertising will sell any mannfLc-
tured article; there is no use
spending money in advertising
cheap and nasty" goods be-
cause the people will not be hood
winked. If Haviland China WAS
not the superior article it is, all
our advertising of it would not
have sold the thousands of pieces
that we have. We simply call
the attention of the people to it
and It's superior quality is appar-
ent to the customer directly q
piece of it is examined.
Printers ink has helped the sale
of the james Locked Fence but
1t wodld not have dones so Il it had
been as fimsy as the or dinny wire
fence. First; the economy there
is in building it recommends
it to the plantation manager aud
then its durability clinches the
the sale If the stays AMI wash
ers cost as much US an ordinary
redwood post our slles of the
would not have reached
such enormous proportions.
Our average sale of the Pansy
Iron Stove is abont two day the
year round. If was not the
best iron stove on the market We
would not sell that many IN six
months. Advertising is the tip
to the public the good points in
the article sells it just as the good
qualities of the Fischer Steel
Range make it a desirable article
far people who wish to economlse
in the use OF fuel.
We buy only what has proven
good after people in the United
States or Europe have given it a
rial; we profit by tneir experince
4 the articles are goood We boy
md sell them; if they are poor
sc steer clear of them. When
We sdvertise an article it is to at
ract attention to it; the news
'aper : the button we push. the
'alesman does the rest.
Persistent advertising coupled
nth the srs.cls being Superior
'ne has sold thousands of the
frank Walcot E.aory File. Fit
lad been nc better tl.an an or
linary scytLs stone We probably
Fouid not have sold twenty.
When a man finds oas that his
able knives may be kept h rp at
II times at an expense of hsty
ents and a very little elbow
'feass he is gaits wilkins t. Try
he experiment.
7ds HaEsll-l Hardware Co.