The star. (Reynoldsville, Pa.) 1892-1946, 1894-11-07
pATRoNizE HOME INDUSTRY
A Good Citizen Spends His Money
Among the Local Trsdesmen.

| Among the Local Trsdesmen.
The member Of community who
habitually ignores his home merchant,
mechanic or tradesmen, and makes his
purchases and spends his money In other
towns does not deserve the name Of a
good citizen. That IL pays 10 trade
near home Is q well established fact,
and no town or city ever prospered
whose citizens, enticed by the allurlng
bats held out y.the merchants In the
big cities, spend their money with
them.
The local merchant and mechanic are
interested In the progress and develop
ment OF the town and country in which
they live, and every dollar that they
amass Is reinyested and remains In the
neighborhood. As they prosper their
taxes increase, and just so much those
OF others are lightened. They assist in
keeping up your schools, churches and
other public institution and charities.
But the person who spends his money
In some distant city puts IL beyond as
sistlng in any local enterprise. The
man In the city upon whom you bestow
your custom has no further interest In
you or your surroundings than the cash
he receives from you. 10 Is no concern
Of his whether you are devoid Of social,
church or educational privileges, or
whether your streets or highways are
well made or an aboriginal Indian trail.
The surplus money which he has TO
bestOw will go 10 enrich the exchequer
OF institutions from which you will
never receive any benefit and 10 add 10
the wealth Of communities In which you
have no financial interest.
And further, there is no good reason
for this impolltic unbusinesslike diver
sion Of trade. The business men in the
smaller cities and towns can and do sell
goods year In and year out as cheaply
as do those OF the larger places. The
lower expenses, cheaper rent and inn
munity from the exorbiteut municipal
taxes which prevail In the great cities
enable them 10 do so and still make a
living prsnt. But the shrewd city mer-
chants, by advertising certain goods at
ridiculously low prices. manage to at
tract gullible patrons to their places of
business, with the knowledge that they
will succeed in selling them other goods
at advanced prices 10 reimburse them
selves for the loss on the 'leaderr and
leave themselves handsome profit.
The home merchant Is established
here and expects to persue his business
among us indefinitely. The continu-
ance OF his trade is dependent upon his
fair and uniform treatment OF his GUS
toners and the quality of his goods.
His field is limited, and should he re-
sort to shady methods or fost dishonest
wares upon his patrons his reputation
would be gone and his trade consequent
ly lost. But the metropolitan merchant
has wide and an almost unlimited
field. His patrons are from all parts OF
the country, and il he can be so FORUM
ate as to get one good deal" from each
one he does not expect them TO return.
The ideal community is that in which
there is q reciprocity OF good feeling
among merchants in oil branches OF
trade, mechanics, professional men,
working men and farmers, each svsiling
himself as far as possible OF the others
services, buying his goods or employing
his labor, as the case may be. The
where this practice obtains
Is always found TO be an exceptionally
one, populated by cheerful,
honest, neighborly and enterprising
people, and q good place for the home
seeker TO locate in.