Capital journal. (Salem, Or.) 1893-1895, 1894-04-19
About Entertainments.

The JOURNAL is not responsible for
nounced in these columns. There are
80 many amusements in these days by
the different churches, social orders and
societies that for any one TO be success
It must be well advertised. 1t must
not only be announced but 1t must he
fully, carefully and well advertised. II
better be well advertised in one news
paper of established cireulstion than
poorly advertised on bandbills or mere
ly announced in all papers. Some think
merely having small notice In each
city paper that a crowded house will be
ensured. That is mistake as many
have learned to their sorrow. An en-
tertainment must have merit, 1t must
be backed by an organization and
friends. IL must he worked up by per-
sOnal effort. but all these often count
for nothing unless the date is an
nounced In advance and the merit of
the performance or program kept be-
fore the mind of the public.
THE JOURNAL aims to be generous
to all home entertainments and to the
churches and fraternal orders. At the
same time, these bodies when entering
the entertainment field cannot ignore
business principles or business methods.
THE JOURNAL has an established car
rier and mail circulation, as we believe,
larger than any newspaper In the cap
ital city-and our mail lists and carrier
books are open to inspection of anyone.
Another point-THE JOURNAL is taken
by more people and by more persons
and families who take no other local
paper than any other paper printed in
Salem. IL 10 delivered In the suburbs
where no other paper Is taken. Owing
to Its cheap price more copies are taken
from the postofice than of any Salem
paper. The ONE CENT DAILY by mail
at 25 cents q month has a larger clrcu-
lation by mail than the total circula-
ton OF any other paper printed in
Salem--except one, rs can be easily de-
monstrated. THE DAILY at that
price, and not copy Is sent that Is not
paid In advance, has attained larger
circulation In the postofiices up and
down the valley on both sides OF the
river than any newspaper ever printed
at Salem. Come In and satisfy your
self on this point II you have any
doubts. When you advertise, do 1t as a
matter OF business. Do not blame the
people for not patronizipg you or turn
Ing out to your entertainments, II they
have not been well informed as TO its
merits In The JOURNAL, And remem-
Der our rates are lower for the service
rendered than any paper printed at Sa-
lem. The JOURNAL has only one de
sire aud that is to be helpful 70 Salem
and Salem people, aud TO all its read.
ers. II believes Il has the support Of
the public regardless Of class, party or
creed as fully ss any one newspaper
can have II you properly present your
case In It's columns whether Il be busi-
ness or pleasure, you eAnnot
but meet with success II what
you present has any merit It
Il impossible 10 make tin whistle out
OF pigs tail, but lots Of tin whistles
can be sold by being properly adver.
tised. THE JOURNAL has readers
enough, n they are properly appealed
10, 10 make success Of any legitimate
buslness or amusement II Is not the
only advertising medium In Salem but
Il has reason 10 belAeve Il Is the best,
aud the people look TO Il Cor reliable In
formation about h0slneas aud pleasure.