Hawaii holomua = Progress. [volume] (Honolulu) 1893-1895, 1894-05-21

Hardware
Company

The Advertiser who catches
persons eve usually wins a
customer. Many different styles
of advertising have been adopted
aud With more or less success, by
the believers ia the use Of priD-
tiers ink. The manufacturers of
Pears Soap, for instance, occasion
ally buy paintings that have
been on exhibition In the Pari's
Salon and have Autographs made
from them for the purpose OF
bringing their product before
the people. In addition to such
side issues, Pear spends hundreds
thousands OF dollars annually
among the newspapers and mag
azines. Some years ago the agents
of certain article on sale in New
York made hit In advertising by
having on Broadway during bus
mess hours two fatluessly dressed
Negroes wearing very high collars,
on the backs of which was prin-
ted Use Smiths Pills" The
idea was novel and the public
caught on. Rising Sun Stove
Polish has been kept before the
public for years through persis-
tent, and sometimes expensive
advertising. Twenty odd years
ago the manufacturers of this
polish started half dozen men
across the ointment to paint signs
on rocks and fences. Tue Aer-
motor Co., of Chicago have in
creased its sales more than FIVE
hundred per cent in two years by
the use of printers ink. We
believe we have been instrument
tai in increasing the sales of the
Aemotor by keeping everlastingly
at it in Hawaii.
We do not wish to say that adj
vertising will sell any manufac-
tured article; there is no use
spending money in advertising
cheap and nasty goods be-
cause the people will not be hood
winked. If Haviland China was
not the superior article 1T is, all
our advertising of it would not
have sold the thousands of pieces
that we have. We simply call
the attention of the people to it
and its superior quality is appar
ent to the customer directly
piece of it is examined.
Printers ink has helped the sale
of the James Locked Fence but
1t would not have dones so if it had
been as fimsy as the or dinay wire
fence. First; the economy there
is in building it recommends
it to the plantation manager and
then its durability clinches the
the sale If the stays and wash
ers cost as much as an ordinary
redwood post our sales of the
material would not have reached
such enormous proportions.
Our average sale of the Pansy
Iron Stove is about two a day the
year round. If was not the
best iron stove on the market we
would not sell that many IN six
months. Advertising is the tip
to the public the good points in
the article sells it Just as the good
qualities of the Fischer Steel
Range make it a desirable article
for people who wish to economist
in the use OF fuel.
We buy only what has proven
good after people in the United
States or Europe have given it
trial; we profit by their experince
if the articles are goood we buy
and sell them; if they are poor
we steer clear of them. When
we advertise an article il is to at
tract attention to it; the news
paper IS the button We push. the
salesman does the rest.
Persistent advertising coupled
with the article being a superior
one has sold thousands of the
Frank Walcot Emory File. Ii it
had been no better than an or
binary scythe stone We probably
would not have sold twenty