The herald., 1894-03-04
A MAGNIFICENT OPENING.

Gala Day for Los Angeles Tomorrow.
The Berlin Cloak Co.
Tomorrow morning will witness in oul
city the brilliant opening of the best
appointed cloak and suit house in LoE
Angeles. To the ladies it is sure to be 9
most welcome delight, and the advent
OF this popular establishment will fully
meet the appreciation of the public, es.
pecislly the ladies.
The necessities of the times have de-
manded an exclusive CLOAK and suit
house to satisfy the long felt want OF the
ladies, and our gifted and enterprising
fellow-townsman, Mr.. f. Dallmer, re
Gently secured the premiees No. 23S
South Spring street. and transformed
the same into veritable palace. He
brought together an array of artists and
decorators, who were instructed to rem.
ovate, remodel and fit up, regardless oi
expense, the interior and exterior into
a handsome reception parlor 40 feet
by 120. Every piece of work done by
the skillful artists was brought into play,
and the finishing touches we're conaum-
mated last evening and are now subject
to the criticism of the ladies OF Los An
geles and suburb bs. The creamy. blend
ing colors of the walls, the grand, pic
turesoue designs OF beauty on the spa
cious ceilings, the rich and subdued
patterns OF the finest Administer brus-
sels running through the parlors, the
magnificent French plate mirrors OF
modern design, superior in exquisitenesB
to any reflection glass ever seen in
Southern California, and with the cleo
trio bells and the great number of in.
candescent lights in all parts of the re-
cepton parlors. brings perfection Of
blending of colors and scenic
effect together which, combined, is elm
ply elegant and gorgeous in the extreme.
This grand house will be known as the
Berlin, for such is the distinguished
business name selected, and the new
house will open its doors tomorrow as q
future fixture in our community. What
grand establishment it will be only
the ladies' and misses will know, Sc they
will not be obliged to seek away from
home the necessities OF their desires, as
has heretofore to a great extent been
their misfortune. The Berlin will carry
exclusively the styles and varieties OF
patterns of cloaks and suiting for ladies,
misses and children. The display on
Monday will show in our windowa the
latest novelties OF the spring styles.
From our foreign and eastern buyers our
shipments will be, and are, coming in
lively, and our spacious reception rooms
and windows will prove the elegance OF
our taSte to please the ladies, and they
will quickly recognize the marked dis
tiDctlon between our styles, oar work
manship, neatnees Of designiand popular
prices to that of others who would at
tempt to compare with the Berlin. The
management, with the lady assistants
of experience, will he pleased with the
reception which will be accorded them,
and special psins will be given to chow
the ladies the grand display, as it will
be marvellous treat and success, which
no attempted assortment here in the
Berlin's line can in the least compare.
The Berlin will be to the ladies of Los
Angeles and our interior towns the
recognized cloak and suit house ex-
clusively, and tomorrow, when their
doors are open in their permanent
home. praiaee loud and long will be ac-
corded she Berlin, and the eye meeting
the sweetest and prettiest coats and
suitlngs of the fashionable spring styles
will charm intensely all the fair sex.
And now you are welcome to the Berlin
No. 239 S. Spring street, and don't fail
to pay visit or tomorrow, the grand
opening day.