The daily morning Astorian. [volume] (Astoria, Oregon) 1883-1899, 1894-05-02
A TOWNS NEWSPAPER.

IOW ~ . NEWSPAPER,
Each days mail brings The Astoriar
requests from the east for sample
copies. A town is Judged by the sup,
port its papers receive, and when the
paper has reached its eastern destina-
ton and it's recipient finds It devoid OF
local news, and instead Of plenty OF
local advertisements, the columns are
hlled with the praise Of patent medicines
and other foreign commodities, he
naturally comes to the conclusion that
1t Is a good place to stay away from,
and the citizens of that town wonder
why their natural advantages are not
heard OF down east among the capital
lists who have more money than land,
and why those capitalists do not come
out and take advantage Of the natural
resources of their town and county and
build Now 1t costs money to collect
news, put 1t in type and have paper
printed and distributed, and as no daily
newspaper was ever known to live on
1ts subscription alone, the real support
Oh a paper must come from its advertis-
ers. When paper receives plenty Of
local advertising support it helps every
business man and every property owner |
Ill the community. Every such paper
increases property values, in the coun- |
ty where it is printed; it even helps it's
enemies and those who in no wise con.
tribute to its SUPP as well as it's
friends. OF course it helps those who
Use its columns best; but a worthy pa
per helps every interest in the town
and county where it is published. And
the man who helps sustain such a pa
per helps every man in business who
does nothing to sustain it. And so it is
that the enterprising business men in a
community have to do the advertising
for the whole community; for the drones
and for the human pigs, as well, who
deliberately hang back with the intenS
ton of making their more liberal COM
petitors draw customers to town and
who then try to capture as much Of
their trade as possible
What would become of the average
lively county seat if the liberaI-minded.
public spirited and progressive men in
it should cease advertising altogether? I
Every newspaper in the town would die
too dead to bury. Its business would
desert it; its people would leave it, and ]
1t would become a graveyard of once 9
living and prosperous business enter
prises, and its deserted buildings, the {
abode Of bats and OWLS snakes and liz
ards, would stand as dreary monuments
for the dead and gone. This would be a
just punishment for the narrow-minded
and supremely selfish business men who
hang back and make their more LIBERAL
minded and progressive neighbors do all
the advertising for their town.
Citizens of Astoria, do you realize
what you owe to a few liberal-minded,
public-spirted, energetic. progressive
business men in Astoria? Have you
ever really thought of 1t?
Do the men who never spend a nickel
for advertising fully realize what they
owe to their wiser and less selfish and !
more far-sighted business neighbors?
Let the few advertisers in the Astoria {
papers cease newspaper advertising and !
no newspaper could be printed in the j
town. What do you think of this, good {
people of Astoria? What would become
of your town should the newspapers in
1t cease 10 issue? Astoria has fair
start, but ruin and desolation would
overtake the town If all its printing G
presses were to stop No merchandising
of Pny account, could be done here. As
toria would begin to go down the mo-
ment the music Of the printing presses
ceased; and it would continue to go
down. down, down, until nothing but
graveyard of former activities remain
ed-a mournful reminder of the busy,
prosperous, happy past, Paralysis would
strike the town, and then death would
follow paralysis,