The Seattle post-intelligencer. [volume] (Seattle, Wash. Terr. [Wash.]) 1888-1914, 1894-12-30
A NEW ENTERPRISE.
Seattle the Headquarters of q
Great News Company.
ITS SYSTEM OF DISTRIBUTION.
Fine Omces Opened by the American
News Company fsr the Pacific
Northwest Branch.

Another large enterprise mas been essao~
lshed In Seattle through the recognition
by the American News company of the
fact that the location and transportation
facilities of Seattle make it The distribat-
ing pofnt for the whoI. Pacific Northwest.
For the last month extensive improve
rnents have been n progress IN the base
fnent OF the Washington Territory In
vestment company's building AZ the cor
ner OF Second and Cherry streets in prep
aration for its occupation by the Ameri-
can News company Of New York as the
headquarters Of It's branch from which
all the news dealers in this section VIII
receive their supplies. The magnitude of
the business is unknown to the general
public. for it is carried on so quietly and
with such perfect system as not to attract
much attention, but Its volume Is i'm
mense. and through the establishment of
this branch here it viii be concentrated
here ard made tributary To Seattle.
IL was only after careful investigation
and thorough knowledge of the trade in
the Northwest that this company decided
to make Seattle its headquarters in this
part OF the country. The locating of this
business here means a great deal TO the
9t fttS CITY. iUEIe are IN tltS
section hundreds of dealers who formerly
obtained their supplies from the branches
of this company in San Francisco. st.
Paul, Denver and the East who W Il now
do their business here. To the Consumer
it means the delivery of many leading
publications simultaneously with the de-
aivery in Eastern cities. In connection
with the wholesale department, it is the
intention of the management to have a
complete retail news department. on the
counters OF which will be found all the
publications for which this company acts
as exclusive agents. This is Of immense
advantage TO the public as we'll as the
dealer in creating demand for publica-
tons, and enabling any dealer 10 supply
the demand created for such publications
promptly, and without the long waits, in
convenience and delay which have here
tofore been incidental to sending East or
South for what was wanted. A glance
through this model establishment will be
a revelation 10 dealers as well as the pub
Die.
Entering from Second street. you find
yourself in cosy and thoroughly equip
ped retail newsrocm. Here may be found
an assortment of everything good in cur
rent literature. including all the leading
daily papers of the principal cities in the
United States, as we'll as weekly papers,
magazines, reviews, and all the latest
novels of every description in paper COW
ers. In the center of the room is located
the Office. complete in all its appoint
meats. To the north or the office Is the
wholesale city periodical department and
stock room Under long counter rum
ming from end to end in this room are
boxes or partitions. each one labeled with
the name Of a city news dealer. Here are
laid out every day as received all the pub
LEGATIONS for which the dealer has orders
There is ii delivery at 10 o'clock each
morning. so that all dealers are supplied
promptly and impartially. Back OF this
counter are hundreds of shelves contain
ing stock of all current publications, as
well as back numbers, SO that the wants
of local dealers can be promptly and sat
isfactoriy supplied The entrance to this
department is from Cherry street.
The east end of the building is :arti-
toned off for the counting department, a
room seventy by seventeen feet. Here are
boxes and packing table. etc. similar TO
the city periodical department heretofore
described The mail receiving depart
memt is at the east end of this room, and
is arranged for the quick reception and
distribution of the vast quantities of mat
ter received by mail. The whole finish of
the interior Is in natural wood, so blended
as 10 produce II handsome and artistic
effect.
The general superintendent of the COM
pany ]. A. Marsh. has been here for
i~h
mesSt, so that II is complete in every de-
tail, and as thoroughly equipped and or
sanized to do the business as any one of
the branches % the American News Com
Iany, whose branches ramify the United
States, Canada and Europe.
The business here Will be under tho per-
sonai sups rvision and management OF
Mr. William c. Williams. AN old news
man. and one who Is thoroughly UP In the
business. a gentleman whose affaSBty
and business ability cannot but impress
itself favorably upon all Who come In
contact with him. Each department IS
thoroughly equipped with a competent
force OF assistants. The Pcgt-Iateiiseneer
predicts a prosperous future for this,
the younseSt OF the branches of this great
company and coIlgratuiates The dealers up
ON the establishment of the business here
Seattle * atss TO be congratulated upon
the many advantages 10 be gained by this
latest investment or Eastern capital. cad
the fact tiaa; the faith Of this company
in the assured future cf this city was
what induced II 10 locate here. The many
advantages in the liaa of easy and ragsd
! communication with all POINTS on Puget
Sound and the Northwest were an i'm
| porgaat factor in determining the Ioz2-
| ton