The evening world. [volume] (New York, N.Y.) 1887-1931, 1894-03-06
Aeant for the People First, Last and
Always, and Hence the People
Make II Strong.
COMMENTS ON THE FINANCIERS WORK.
Bank President Hepburn, Banker Wormser
md Others Analyze the Means by Which
Tho World Has Gained Greater
Constituency than Any Other
English Paper.

The proof which The World has given
to the public that its average daily cir
cuIction for January and February last
was l33,l67 copies a day has been sur
prise even to those who realized what a
great success the paper had achieved.
They were hardly prepared for the proof
that. in Its triumph. 1t had far surpassed
IN circulation any other newspaper
printed in the English language.
No room for doubt has been left.
though. The testimonial signed by the
Sly representative financiers of this city.
who accepted '"1'he Worlds" invitation
to make an investigation of Its books.
reports and accounts. In order to lenrn
just what the average daily circulation
was. shows that 1916 is the figure.
The certificate. printed elsewhere, and
signed by j. Edward Simmons. Presi-
dent Fourth National Bank and EXPIRES
ident of the Stock Exchange: Thomas
l.. James, President Lincoln National
Bank and x-Postmaster-Genera OF the
United States; A. b. Hepburn. President
Third National Bank, ex-Comptroller OF
the United States Currency. ex-Bank
Examiner of the United States and ex-
Superintendent of State Banks: T.. w.
Blooming iale, Of the dry-goods house OF
Bloomingdale Bros: Henry Clews. of
the banking house OF Henry Clews &
Z Co., and Charles w. Dayton, Postmaster
of the city of New York. Is a testimonial
which effectually settles a public ques-
ton
Among business and professional men
establishment is expressed at this phe-
ncmenal showing of success. II Is nc
corpanied by congratulations for the
newspaper that has achieved 1t. by
opinions that the success has been well
carried and by prophecies that the path
way OF progress Is still wide open and
that The World will push forward In
the future as II has in the past.
MIR. HEPBURN's COMMENT.
"There does not seem to be much
need for. comment on this matter" said
President A. h. Hepburn. OF the Third
National bank, yesterday, who was
one of the committee which issued the
certificate of circulation. The figures
speak for themselves. They are more
eloquent than words in a case like this.
For newspapers circulation IL
simply q question of its constituency.
newspaper with a constituency OF over
$4,000. and probably with more than
twice that number. as It Is fair to
count on at least two readers to each
copy circulated. certainly must have
won public confidence and admiration.
II. The World did not please the people
the people would not support 1t as they
do.
How does II please the people? Well,
II probably pleases n great many differ
ent people In a great many different
ways. The field 1t covers Is 30 large
and 30 varied that the average man can
find what he particularly wants to find
In II and as much else as he chooses to
read. 1t is a great newspaper.
Probably the one thing that has con-
tributed more than anything else In
winning the paper public support has
been its evident desire to serve public
interests at any exrense. 1t seems to
have no master but the public good.
Its favorites soon cease to be such II
they prove false to any public or private
trust which has been repcscd In them.
"It has been this fidelity to the public,
together with the employment OF the
highest ability III the various depart
ments OF The Worlds service, that has
brought about this spleidid result. OF
which The World Is now 30 Justly
PROUD. look for Its continued adj
vancement. not only in point OF circua-
ton. but as matchmaking force"
FROM GEN. JAMES.
What Mr.. Hepburn had to say was In
line with the statements of Thomas l..
James. President OF the Lincoln National
Bank, and master General of the
United States. who was also one of the
signers OF The Worlds circulation GER
tifcate.
when III. books proved conclusively
to u.s." he said. that The World was
circulating mora than $4,000 copies every
day was astounded. had always had
my doubts about newspaper circulation
figures. although / knew that The
World had a very large circulation. /
never thought, though. that 1t ap-
preached the figure which our examina-
ton proved.
what has done IL? Well. a score OF
things. The paper has served the public
with the sort of news that II wants.
1t has served the public by taking up
and vigorouhy fighting great and small
public abuses In charitable work It
has proved itself to be wonderful
force. With all this 1t has manifested
itself to be splendidly independent Take
all these things and add to them the fact
that, In my opinion. Mr.. Pulitzer has
displayed great sagacity In the selection
OF men on his staff in all departments
and you have my reasons as 10 why ]
think that The World has been such a
: great success. Let the same conditions
continue and / ses no reason why the
same success should not be continued
s and added to-"
HOW JOHN GOOD SEES.
y John Good. the President Of the grea,
eordage company which bears his name
ana man whose reputation Is an in.
venter and inancier Is known through.
out the world. said that he wanted to
congratulate The World on the wonder.
ful success It had achieved. as shown by
the certificate OF circulation. 1.-THE sig.
nAtures attached to It" he said, leave
r.