The record-union., 1894-05-02
SOMETHING FOR NOTHING.
California Products to be Exhibited at
Chicago.
G. A. wolkup's Great Scheme-Eyery
Man Who Produces In This State
Can Advertise without Cost.
rsan Francisco can. Nav /

fSan Francisco Call, May IL
For the first time in the history of the
State the people of California are to get
something for nothing in the golden East.
They will get lot of magnificent and
practical advertising which will cost
them not one cent. Furthermore, they
will be paid for doing the advertising.
The scheme is a novel one and is no
longer in the embryo state. 1t has been
perfected and is ready for business. At
the head and front Of it is G. A. Woikup,
business manager of the Chicago Times
and general manager of land company
in this State.
Mr.. Wolkup left Chicago for California
last Saturday night. He will arrive in
San Francisco tomorrow, and will at
once 60 to work to put his scheme in
operation. Ifsstatements that have been
made on good authority are true this pro-
ject will ue great thing for the tillerS of
the soil III this State well as for all
commercial industries in city or country.
The plan OF the scheme briefly outlined
is this: An extensive permanent exhibit
of all California products will be placed
in the very heart and business center OF
Chicago. 1t will EN- brace fruits OF every
variety raised in this State. fresh, dried,
picked and otherwise preserved; miner
ais OF every description, ores. building
stone. iron, clay. soil and substrata of
soil there will be wines from all sec
tions, from the Oregon State line to the
Mexican border. All the edible exhibits
will be on sample, and if the visitor likes
the taste OF the article he has sampled he
can purchase it at u fair price The fact
that the samples, which will naturally be
of the best quality, are for sale, will be a
strong inducement to purchasers. When
certain samples have been sold the
amount OF money they brought, less a
small percentage of actual expense, will
be remltted to the owner, who Will then
be requested to send on some more SAM
ples The exhibition bureau will pay
all costs of transportation, so that the
producers who exhibit and at the same
time place their goods on sale run no
risks, advance no money for freignts.
and have no cares except to pack their
goods and deliver them on the ears from
time to time as they are called for.
The large and magnificent store build
ing. ITO and 1l2 Dearborn street.-The
busiest and most treouented portion of
Chicago-has been leased for a term of
years, and is now fitted up and ready for
the exhibits. The building adjoins the
Office of the Chicago Tribune. 1t has 80
feet frontage on Dearborn street, with
large French plate show windows and
doors, and is 150 feet from front to rear.
There is wide Sidewalk in front, and
hundreds of thousands of people pass
there daily. They come from all parts of
the world, and many of them have money
which they are anxious to invest. Mr..
Wolkup proposes to turn some OF this
money toward California. Every article
exhibited will be labeled, and will bear
the owners name and postoffice address.
1t must not be supposed that Mr..
Wolkup and his colleagues are entirely
unseltish in this matter, and that they
propose to give California the benefits of
this exhibition and exchange without
hope OF reward. Not at all.
The Land Company of which he is
President owns very large tract of land
in Merced County, which at present pro-
duces nothing save rabbits and stray
spears of very sharp grass. The company
does not intend to place either of these
products on exhibition on Dearborn street
in Chicago. The purpose is simply to
show what is produced all around this
land, north, west, east and south. With
this end in view the company is willing
to spend several thousand dollars in ad-
vertsing the entire State of California.
w. I'll. Mills, general manager OF the
Central Pacific Railways land depart
ment, was asked by Call reporter what
he knew and thought OF this exhibition
and advertising scheme.
II know all about it," Mr.. Mills re-
Piled 1T is scheme that has crystal
lied into positive fact. 1t is more than
an advertising scheme; it is a movement
that will open market for California
produce as no other agency could have
done. 1t will be a gigantic and magniti-
cent sampling-house for California grains,
fruits and wines, and l predict that be-
fore long there will be tremendous vol
ume of business done through the ex
hibition bureau. L know this man
Wolkup; he is one of the best and most
energetic business men / have ever seen.
.'There can be no doubt about the sue
cess of the enterprise" Mr.. Mills con-
tinued. land there ought not to be any
difficulty in securing exhibits from all
parts of the State. The producer runs no
risk whatever. He is not called upon to
pay freight. His property is advertised
free OF charge, his produce is sold and he
gets, the money"
.What about freight rates if the ship
ments should become frequent and
heavy?" the reporter asked.
..Oh. the freight rates would be all
right" Mr.. Mills replied. 'Goods shipped
to the exhibition would not be made to
suffer. This practical advertisement of
the resources of California will benefit
the railroads as we'll as the exhibitors
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