The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1894-12-16
IS IT ADVERTISING?
The Question Asked and Frankly and Plainly
Answered..
Answered.
Certain
Skliui Specinlst-Be First Specialist Then
andy
a

Why IS it'll can't understand it?'' said
physician to the writer one day last
week Here every Sunday the papers
contain statement after statement from
patients who testify that Doctor Shores
mas cured them. These statements and
PICTURES are changed constantly. Doctor
Shores must be treating hundreds of
pSsopie; IS II advertising that does fhis2''
fnere Is something back Of the advertise
lng. That something is skill, experience,
gsnuin sness and truthfailness.
specialist. Training, ability, experience
and skill must come first, then advertis-
ing Will have the merit of genuineness
and truttfulness and Wiz succeed. This
is tn secret OF the whole matter. There
is no other way to secure pernnanence
public confidence and success. and those
public, may be deceived for a time By
exaggerated claims and promises for this
medicine or that cure sprung upon the
public to extort money from. the poorand
when the offender is discovered universal
contempt and aversion are his punish
ment.
Other ways have been tried often
enough IN Salt Lake and the pubic know
with what results-fakir specialists, and
Fake Medical Concerns.
with strange names and stranger meth
DDS have endsav0red to impose ON rne Gre
duiity OF the pubic. but. their Imposition
has always been shorr-liyed, the pubic
in time found them out and they were
forced to hide themselves from the public
eye. It is a story often repeated but It's
end Is always the same in Salt Lake as
Doctor. Shores succeeds because his
Skill his training and experience merit
success. His success is permanent pc
cause the skillfulness and tlroroughnesS
OF his professional work and the truth
fuIness and frankness Of his printed
statements has gained for him the con-
fidence of the community. HIS anvertlS-
ing Is notable and effective because the
interviews and testimonials are conclu-
sive, and the claims just, reasonable anu
truthful. Each week appear one or more
new interviews from well known resi-
dents of the city, who voluntarily testify
to the troroughnesS and efficiency OF
Doctor Shores new treatment. Even
more notable than their number is the
Representative Character.
of these witnesses. They are aal worthy
and responsible, well known in their rest
dence neighborhoods or to the profession.
craft or business with which they are
identified. Doctor Shores does not prom
Use to cure incurable diseases or work
miracles. He is honest with every pa
TENT Ills special training and exper-
fence, the resources and appil9 noes that
modern science gives hinE for his special
to the ordinary physician may nave
long seemed incura bic. The number
and character OF his testimonials from
residents of Salt Lake has never been
equaled or approached in this city or
territory and abundantly establishes his
superior SKILL
So then it is not the advertising OF
Doctor Shores that crowds his paricTs
with patients and brings as witnesses to
his ABILITY to cure disease thousands OF
the best known residents of Utah. It is
his superior skill as q specialist that
makes such advertising possible: Through
frankness, truthfulness and fair dealing
he has enioved the confidence of the peo-
Die Of Utah for seven years and has come
| to be looked up to as the peoples doc
! tor and the peoles friend. he is always
| v7atcflful of their interests and always
ready read to support that which Is right, hon
cradle and truthful and for the people
| good and just as ready to condemn ano
expose anything that may WORK 10 the
| peoples harm.
CARE FOR THE CHILDREN.