The morning call. [volume] (San Francisco [Calif.]) 1878-1895, 1894-12-18
PARTISAN ADVERTISING.
Tradesmen Mentioned i'm Works of
Popular Authors for Paw.

The Partisan advertiser has recently hit upon
a really clever scheme. There has recently
been organized "The Discreet Publicity Com.
pany" for its exploitation. 1t Is said that this
company has secured the consent of most of
the modern masters of romance TO slip in here
and there in their works announcements of
tradesmen who have contract with the COM
pany. The price varies according to the i'm
portance and popularity of the writer For
example, an advertisement in a book by a
little known author would not cost more Than
30 continues line, While an announcement i'll
one OF Zola's works would cost thousand
francs word.
Notices in psychological romances are much
IN demand on account of the mondaine class eff
readers who peruse them. Take, for example.
this passage from Cruel Amour" by Marcel
Bourgest:
"Tns refined, curious man. who, like the
Athenians OF old. searched always for some
new thing, had caught the fancy OF the worldly
PariSeGne. Baroness de Lysac. and thar morn
Ing she awaited his coming In her little Nile
green Doud0lt, whose furniture, In English
style, was from Machvma, the famous dealer in
the Rue Royal. The Baroness was half reciin-
ing upon her dreaming. chair the latest crea-
ton OF that great artist. and was gazing with.
out seeing them, perhaps at the roses IN the
Persian carpet which she had bought-f0r how
much? Oh. almost nothing, in the great shop
in the Place Periere. She was dreaming of
Hubert Liauron, and how handsome he looked
In his new clothes. made by Garrett Co., 10
Rue Scribe" etc
IN.
as il makes BID for The goodwill or the nobil-
ity and gently.
NJ. Paul Prtvot has been commended for his
WORK in this line. Here Is specimen from his
latest book, Quarter Hours With a Stock
broker:
1.-The parents watched them from a distance,
but the young colleglan nad so placed himself
as TO be screened from their chances by bis
cousins putfed sleeves and spreading skirts.
While he murmured In her ear Edmee played
softly upon the piano. her eyes fixed, without
SRainp IT, lnOu the makers Vase no
Faubourg Poissonere. (Edmee's parents had
bought his superb instrument for a moderate
prce.) slight blush mounted to her cheeks"
etc., eTc.
Advertisements in the feuilletons are quite
dear. for they reach the great middle class.
The dry,goods and credit houses are advised to
try this kind. The following is from "The In
famous Father" by Emile Richebourg:
matthew entered the room by means of a
false Key struck match aud commenced his
pillage. BY means of long economies Marlette
had furnished her apartment very comfortably.
Damon, the popular dealer, had supplied her
with elegant furniture-armoire, buffet, tables.
bed, etc.-all for 375 francs. payable al the
rate of francs per month. Matthew broke
open the armolre and there found the Jewels
that Jean had given Marietta He had pur-
chased them at bargain at J0sse's, 10 Rue
Ste. Cecile. Matthew also pocketed her watch,
an excellent iimepiece, which Jean had brought
her from Anti & Co.'S establishment, where he
was employed.
"Snddenly 81 atthew perceived upon the man.
lei a cabinet photograph by Bonnet, the WELL
known photographer, 20 hue des B0ns En-
fants, who takes them in his best style aC the
moderate price OF francs a Dozen The pic
ture brought flood of recoections TO his mind
and he stood for some moments regarding it
intently. Busy with his thoughts he did not
hear the door OF The apartment softly open. Ii
was Marietta. Filial love she had never known
and, as she saw her father In the very act OF
robDng her, her anger and haired passed all
bounds. With blazing eyes she drew swiftly
from her pocket small silver-mounted re-
volver, which she had bought at Jacauard's, In
the Boulevard Montmartfe. She took careful
aim and fired" etc.-New York World.