Hawaii holomua = Progress. [volume] (Honolulu) 1893-1895, 1894-05-16

Hardware
Company

OF advertising have been adopted
and With more or les success. by
the believers in the use Of prin-
tiers ink. The manufacturers Of
Pears Soap, for instance. occasion
ally buy paintings that have
been on exhibition in the Paris
Salon and have Autographs made
from them for the purpose OF
bringing their prodact before
the people. La addition to such
side issues, Pear spends hundreds
thousands of dollars annually
among the newspapers and mag
azines. Some years ago the Agents
of certain article on sale in New
York made hit In advertising by
having on Broadway during bus
iuess hours two fatluessly dressed
Negroes wearingvery high collars.
on the backs of which was prin-
ted Use Smiths Pills" The
idea was novel and the public
caught on Rising Sun Stove
Polish has been kept before the
public for years through persis-
tent, and sometimes expensive
advertising. Twenty odd years
ago the manufacturers of this
polish started half dozen men
across the ointment to paint signs
on rocks and fences. The Aer-
motor Co., of Chicago have in
creased Its sales more than FIVE
hundred per cent in two years by
the use of printers ink. We
believe we have been instrumeu-
tai in increasing the sales of the
Aemotor by keeping everlastingly
at it in Hawaii.
We do not wish to say that ad
vertising will sell any manufdc-
tured article; there is no use
spending money in Advertising
cheap and nasty" goods be-
cause the people will not be hood
winked. Ii Haviland China was
not the superior article it is, all
our advertising of it would not
have sold the thousands of pieces
that we have. We simply call
the attention Of the people to it
and its superior quality is appar-
ent to the customer directly a
piece of it is examined.
Printers ink has helped the sale
of the James Locked Fence but
1t would not have dones so if it had |
been as himsy as the or dinay wire
fence. First; the economy there
is in building it recommends
it to the plantation manager and |
then its durability clinches the
the sale. IL the STAYS and wash
ers cost as much as an ordinary
redwood post our sales of the
material would not have reached
such enormous proportions.
Our average sale of the Pansy
Iron Stove is about two a day the
year round. If was not the
best iron stove on the market we
would not sell that many IN six
Advertising is the tip
to the public the good points in
the article sells it just as the good
qualities of the Fischer Stee
Range make it desirable article
for people who wish to economist
in the use of fuel.
We buy only what has proven
good after people in the United
States or Europe have given it a
rial; We profit by their experince
( the articles are good we buy
md sell them; if they are poor
We steer clear of them. When
re advertise an article it is to at
ract attention to it; the news
,aper IS the button we push, the
alesman does the rest.
Persistent advertising coupled
With the article being superior
ne has sold thousands of the
rank Walcot Emory File. lit
lad been no better than an or
inary scythe stone We probably
7ould not have sold twenty.
When : man finds ont that his !
able knives may DE kept sharp at
IL times at an expense Of fifty
snts and very little elbow
rease he is quite willing to try
le experiment.
fls Hawaiian HaPiFdFs Co. 5
5U7 Fort Street