The sun. [volume] (New York [N.Y.]) 1833-1916, 1894-10-21
Facts About Furs.
Il CARD
From
Z. {. SH4YNE.
From
Il CARD
e. c. SH4YNE.

There are 50 many merchants advertising
fursso many different kinds CT merchants nd
ver:ising furs-under 40 many different names
thames which never appeared in natural history
or .he encyclopedias up to date, that 1t Is no
wonder ladies become demorallzed and hardly
know whom to believe or where to buy. There
ia one fact. however, that ladies' who will read
this card must admit. and that is that good
article CT any kind OF merchandise can never
be purchased at the price of poor enc.
THE ART OF DYEING FUR SKINS
has reached such high state of perfection
that tho commonest kind of fur can be made to
look like the genuine article. Rabbit skins are
dyed and sheared to look like Scalskin, and are
advertised as Electric Seal. Muskrat skins
arc also dyed to look like Sealskin. and are
advertised as Canada Seal and China Seal.
opossum and Coon skins are dyed to initiate
Alaska Sable, and are called Black Marten
Alaska Sable is a zenteel nsmo for skunk.)
Natural Muskrat is advertised by some dealers
as Brook Mink.
IL is impossible for merchants who deaf in
everything-dry goods. books, hardware, shoes,
carpets, furniture. upholstery. drugs, groceries.
furs, &c.-to be thoroughly posted on every arti-
Gle they offer for SALE especially furs. There is
no class Of goods handled which requires so
much knowledge as furs. and this is obtained
only from long experience. Variety stores send
their buyers through the market, not to look for
the best, but where they can find the cheapest.
in order to advertise them. They are placed in
the departments and are offered for sale by in
experienced salespeople. who know more
about the goods they are selling than the unfor-
tunate customers who buy.
These stores often advertise to sell goods at
less than the cost OF production. and yet they
are growing rich all the time!
VARIETY STORES CANNOT COMPETE.
The variety stores buy their furs from manu-
facturers, who make profit, and they. in turn.
sell at a profit hence the customer pays two
profits and then is not always sure of getting
the fur she expected.
do not impute dishonesty TO the merchants
VIM uchi III every pub w tihith that thcy
are not judges of furs. There is not one house
in fifty of these variety shops in the United
States who understands the fur trade. Many of
the limiting and shabby garments that are
worn como from these variety stores. A fur
merchant who values his reputation would
rather lose a sale than sell poor article.
This season large quantities OF inferior furs
are offered for sale In this city. ask. II lady
wants to buy furs is It not better to go direct to
the manufacturer than to purchase from houses
who deal in everything?
TO BUY A THING RIGHT BUY WHERE
1T IS MADE.
Ladies' who are good judges OF value can de-
tect variety shop fur garment on tho street.
and this class of ladies, who understand the diff
ference between good furs and poor furs, do not
go to the variety shops to buy their fur gar
ments. 1t Is only the inexperienced ladies, w&o
depend upon the advertisements In the news
papers and the size OF the establishment. who
purchase at these houses that deal in everything
under the sun.
THE WORLD LOOKS TO AMERICA.
The entire world looks to America for Its sup
ply OF furs. Mink, sable, otter. beaver, marten.
and seal are all at their best In this country.
The only stapls furs that Europe furnishes arc
Russian sable, black Persian, Astrakhan. ST.
berian squirrel. Royal ermine and chinchilla
and the only advantage England can offer
is In the character OF the dye OF the seal In this
respect no other nation has been able to com
pete with England. whereas America dyes otter
and beaver better than anv other nation In the
world, The American dressed and dyed otter is
recognized by experts being the very best
The color is just right here, whereas in the Eng
lish dye the color is too brown.
PERSIAN LAMB SKINS
are at their best In Germany. The Leipsic d ed |
are the best ir the world. During the past few
years Americans have attempted TO dye Persian |
lamb skins, but up To date IL has not been sue
cess. and yet there a great many American
dyed Persian lamb skins offered In the market. |
The pelt is dressed In such manner that the |
dye makes IL brittle and consequently they will |
not wear well. hope. however, that in the near
future Americans will be able TO dye seal. Per- |
sian lamb and other furs well any other |
country, but until that time does come will not |
sell any goods except those which are dressed
and dyed properly, so that can recommend the |
goods ofier for sale.
FURS SHOULD BE PROPERLY DRESSED. |
1t is important that all skins used for manu-
featuring should be properly dressed. When |
garments are made from skins that are properly |
cured and dressed they will wear much longer |
and retain their color better than garments |
made from skins which not properly cured |
and dressed. This has reference particularly 10 |
mink and sable, which. il not properly cured |
and dressed, will soon fade and shed the fur. |
All goods manufactured By me are made from /
selected skins. TO which special attention has
been paid to the dressing Of the pelt.
RELIABLE FURS.
Il is only the fur merchant who sells reliable
and durable goods who succeeds in building up
A substantial trade. When the article Of mer-
chandise handled is such that the customer must
rely upon the integrity Of the house rather than
heir own judgment the increasing business OF
The establishment Is an evd nee that customers
have been dealt with hOnorably. I simply call
Inc attention Of the public TO the increase OF my