The morning call. [volume] (San Francisco [Calif.]) 1878-1895, 1894-04-04
WORK FOR PAPERS
The Country Press Asked
to Take a Hand
AND ADVERTISE THE STATE.
Editors as Prophets Upon Future
Journalism.
AND ADVERTISE THE STATE
THEY DID NOT AGREE FULLY.
Visiting Journalists Are Entertained
With Addresses on Subjects of I'M
portance to Newspaper Men.

AT meeting of the California Press As
ISOLATION yesterday morning Win S. Green
of the Colusa Sun, ana for the present
secretary of the State Board of Trade.
made long address, in which he outlined
his plan of listing lands throughout the
State, the facts of which have already
been published. He declared that the
work Of the State Board of Trade was for
the benefit of the whole State. The coun-
try press. he suggested. should co-operats
with the board and should give it cordial
support. The country papers should de-
vote more attention to advertising the re-
sources 0f'ther respective localities. His
address was received with every mark of
attention and the journalists applauded
when he closed. He was followed by
William FL. Mills of the Southern Pacific.
who spoke for some time upon the subject
of Journalism"
IL believe" said he, "that in New York
today there are no newspapers which do
not admit advertising matter to their col
umDS although 1t has no mark distinguish
ing it from news. This is almost uuiver-
sal practice now. although there are some
newspapers in San Francisco which do not
do this"
He ventured an assertion that any speech
delivered in Congress, or anywhere else,
II not excluded from publication on purely
party lines, could be inserted for pay in
any OF the New York daily papers. Re-
garding the future of journalism, he said
he believed an era OF newspapers shall
arise when circulation far in excess of
anything now dreamed of will exist. and
this Is, In his opinion, to be the result of
advertising, for in such time papers will
be distributed for the advertisements in
them.
Typesetting machines are certain to
effect great changes in journalism. For
instance, for Los Angeles paper four
machines are employed at cost of 90 cents
lOOo ems. ana yet the printers are not
Injured by the innovation. There are
more men in that offire to-day than when
the machines were introduced. The paper
publishes 10000 words of teegraphe news
daily where 1900 words were used pre-
yIousy. When one can set type for 10
cents thousand journalism will be
changed from mechanical to an intel
leetual basis. Taking in this strain, he
claimed more men will be employed
Through the agency of mechanical i'm
provements patent ousides will disappear,
and country papers can afford to print all
news and reading matter. The spread of
ideas will increase when man having an
opinion to express can do all the work.
Great dailies will then cease to be organs
Colonel j. P. Irish had few words to
say upon what Mr.. Mills forgot and kert
his auditors in a state of constant laughter
with his many hits of humor and journal
istic an ecdotes. He did not agree with
Mr.. Mills His ideas were not so full of
hops in a newspaper millennium near at
hand. The country press is still in touch
with humanity. but in the civ the hiss of
steam and the rattle of machinery bava
taken the place of thought He would
rather sit down with the printers in
country office and Jeff with them for
beer than to reap the profits from a
metropolitan newspaper.
Miss Fried lander. representative of the
Oregon Editorial Association, read an
interesting paper on Women in Jour
Dalism."
Last evening reception was given in
the rooms of the association in the Croker
building. which was largely attended.