Richmond dispatch. [volume] (Richmond, Va.) 1884-1903, 1894-04-08

We congratulate You upon the return
OF the genial spring season. II is al
ways pleasant relief to exchange the
heavier and more sombre apparel OF
winter for the lighter and brighter wear
of spring. But the pleasure is greatly
enhanced when the styles and colors
upon which fashion has set her seal are
as attractive and tasteful as they are the
present season. The very best adver-
tisement of our goods would DO the
goods themselves, could they be sent
around for general inspection. As this
is impossible we fall back on the faithful
type to assist US to describe in some
measure the chief features OF our spring
stock.
For weeks past we have been telling
OF the new spring importations as they
came to our counters--advance guards
Of the great army OF the spring and
summer things that were to follow-and
the stream OF styles has increased
deepening and broadening as the days
passed, until now its fitness is like a
grand ocean of the new seasons require
menta And now only, when every
thing is ready. when every department
has its full assortment Of stock. can one
realize its grestness-its uniqueness-
its beauty-its wonderful completeness.
In collecting this great assembly OK
merchandise-th primary consideration
has been QUALITY the secondary PRICE.
This should be the guiding thought OF
both merchant and customer. We aim
to offer goods only of known merit and
high quality the price We never want to
exceed what the quality will rightly JUS
tify.
We keep close watch on our goods.
and il by chance anything gets here that
isn't ND to our idea OF high standard
we drop it.
We don't want it and we don't want
you to have it.
III YOU are not satisfied We are Ger.
tainly not.
Whatever there is that's worth your
having is here in the fullest assortment
and at the proper price. Our system OF
bushes now requires the lowest possible
prices, and we make it business to see
that they are as low as any.
We do not claim to sell goods without
a profit-nor do We claim to constantly
offer all kinds of goods below the cost Of
manuiacture--but we do claim and as
sert most emphatically, that We sell
every class of merchandise in which we
deal at the VERY LOWEST PRICES at which
equal qualities can be purchased in the
United States.
We are going TO assist you materially
this season in your efforts TO economic
in the purchase of the needful supplies
This has been carefully considered, and
we are going to do it by making prices
lower than last season-lower than ever
before. OF course it is not possible to
lower the price Of every single article
but so large proportion OF the stocks
are reduced by the new conditions that
practically it is general reduction.
In no previous year have we been SO
thoroughly well prepared for an active
spring business as we are this year-and
at this date. Each department is stocked
with new goods representing the very
best productions OF American and foreign
manufacture, and you will find more to
study with pleasure and profit than you
expect.
TO form fair estimate Of the extent
and elegance of this seasons exhibit
visit every floor.
No need to think because You come
here you must buy. Nobody here wishes
you to buy unless you wish to. The
store is for your enjoyment-its the
peoples store-but if you have wants
we can fill-then everybody here is
anxious to serve you.