The herald., 1894-01-07
AN ORANGE COMBINE.
A PLAN TO SELL FRUIT BY
AUCTION.
Five Firms Incorporate-They VIII Try
So Control the Market-Op-
position Also Threat
ened.

San Francieco Call: Five OF the lead
ing fruit commission merchants have
formed company for the ostensible
purpose of selling oranges by auction
and thereby disposing OF tne crop to
good advantage for growers and dealers
alike. Fruit men not directly interested
regard the new enterprise as combine
to control the orange market.
The capital stock is $50 600, of which
10 per cent has been paid up by W. H.
Woods & Co. of Sacramento, Dalton
Bros, Eveleth u Nash, Judson Fruit
company and Allison, Gray & Co. of this
city. it ia arranged to begin operations
next Monday, when five carloads of
oranges will be offered for sale BY auc-
tion.
1--WE expect to sell goods at auction at
spot cash." said Mr.. Gray of Allison,
Gray & Co., 'and return the money to
growers the second day. Probably we
shall cell deciduous fruits if the sale of
oranges be succeseful. We are inclined
to think there is good field for the
corporation if properly managed.
"Wili prices be raised?" was asked
''It is altogether problematical yet
about prices.
''Goods will be sold without reserve i.
We expect, however, to control prices
to certain extent. And yet there will
be no monopoly. Every body is on
the same footing so far as buy
ing is concerned. We are simply try
ing to get all we can for the fruit, and
at the same time dispose OF it promptly.
Growers in measure must help us.
At fret they may not get as much as
from private sale, bnt then, they will
get their money q good deal quicker,
which makes it better in the long rum
We may control the market, for we pro-
pose to regulate it as nearly as possible
to avoid gluts which demoralize the
business.
"We have issued circular to the
fruit trade which sete forth the scope OF
our new company. Here it is:
SAN FRANCISCO, Jan. /, 1894.
To the Fruit Trade
After considering carefully all the
advantages and disadvantages OF
those interested in the fruit busi-
ness by selling periehahle goods
in the slow and tedious wav
at private sale, we have concluded the
auction system the very best for both
buyer and seller, and have therefore or
ganized the first stock auction comp
for the public sale of oranges, lemons
and deciduous fruits west of the mount
aims.
Beginning Monday, January s, 1894,
we will offer at public auction five cars
of oranges of all sizes, both Washington
nsvels and seedlings, fancies, choice
Ia ho n,
changes of Southern California. We
have contract and are sole agents for
all the coast for all oranges shipped by
Riverside, San Diego, San Antonio, Or
ange county and semi-tropic fruit ex-
changes controlling 5000 ca-loads), not
sold direct at shipping point, {. o. b.,
thBreby securing us at all times full
supply of very best fruit, fresh each sale
day, from the best growers in the state
On the following Wednesday and Friday
will offer such number OF cars 40 deemed
best for all concerned. Our sale DAYS
for the season, unless otherwise notified,
will be Mondays, Wednesdays and Fri
days.
Goods will be placed on auction floor
at our salesroom. new j G. Fair build
ing, 104, LOG, 108 and ITO Washington
rbtCob3 udg DOIOiO phiOo tub luSD6C-
ton Of all buyers, with ample light,
room and opportunity for all to examine
satisfactorily. Auction will begin
promptly at IL O'Clock noon, and con-
tinue until all are sold. Catalogues will
be furnished with lot numbers designat-
ing sizes and kind in each lot. We ask
the trade to give this their careful con-
sidsration, and if unable to personally
attend auctions please place your orders
with some merchant or broker to do
your buying. We feel satisfied you will
agree that BY trading with us you will
encourage fruit exchanges to place fancy
stock on sale and thereby do away with
having to handle the culls and trash of
former years. Respectfully yours,
SAN FRANcIsoo FRUIT AUCTION AND
STORAGE COMPANY.
Representatives of other large firms
said they would leave the company
severely alone and continue buying from
growers who have sold them oranges for
years. Every successive year brings a
greater abundance of oranges into the
market, as orchards are coming into
bearing or increasing the product with
age. Still the auction scheme will be
watched with interest by orchardists and
fruit buyers.
Horse blankets ana lap robes, Foys old re-
liable saadlery house. 3l5 N. Los Angeles.