Hawaii holomua = Progress. [volume] (Honolulu) 1893-1895, 1894-05-08

Hardware
Company

The Advertiser who catches
persons eve usually wins a
customer. Many different styles
Of advertising have been adopted
and with more or less success, by
the believers In the use of prIn-
tiers ink. The manufacturers of
Pears Soap, for instance. occasion
ally buy paintings that have
been on exhibition In the Pari ;
Salon and have Autographs made
from them for the purpose nf
bringing their prod let Def ire
the people. In addition t, such
side issues, Pear spends hundreds
thous ,uds uf dollars annually
among the newspapers and mag
ssines. Some years ago the , gents
of certain article on sale IN New
York made a hit III advert sing by
having ON Broadway during bus
mess hours two fatluessly dressed
Negroes wearing very high pllars
on the backs Of which was pr,u-
ted Use S niths Pills" The
idea was novel and the public
caught on. Rising Sun Stove
Polish has bee kept before the
public for years through persis-
tent, and sometimes expensive
advertising. Twenty odd years
ago the manufacturers of this
polish started half a dozen men
across the orni nent ID pIiut signs
on rocks aud fences The Aer-
motor Co. of Chicago have IN
creased its sales more than five
hundred per cent in two years by
the use 3 of printers ink. We
believe we have been instrument
tai in increasing the s'les of the
Aemotor by keeping everlastlugly
ut it in Hawaii.
We do not wish to say that adj
vertising will sell any mauufac-
tured article; there is no use
spending money in advertising
cheap and nasty" gonds be-
canse the people will not be hood
winked. If Havildnd China was
not the superior article it is, all
our advertising of it would not
have sold the thousands of pieces
that we have. We simply call
the attention of the people to it
and its superior quality is appar-
ent to the customer directly a
piece of it is examined.
Printers ink has helped the sale
IF the James Locked Fence but
wo Id not b we dDnes so If it had
been as fimsy as the or dinry wire
fence. First; the economy there
is in building it recommends
it to the plantation manager ami
then its durability clinehes the
tue sale If the stays and wash
ers cost as much rs an ordin srN
redwood post our sales OF the
material would not have reached
such enormous proportions.
Our average sale of the Pans,
Iron Stove is about two IA day the
year round Ii was not th.
best iron stove on the market We
would not sell that many IN sly
months. Advertising Is the tap
t. the public the good points u
the article sells it Just as the good
qualities OF the Fischer Stee
Range make it desirable article
for people who wish to econumIsr
in the use of fuel.
We buy only what has proven
good after people in the United
States or Europe have given it
trial; We profit by their experince
If the articles are goood we bay
and sell them; If they are poor
we steer clear of them. When
We advertise an article it is TO at
tract attention to it; the news
paper Is the button we push. the
salesman does the rest.
Persistent advertising coupled
with the artiels being a Superior
ons has sold thousands of the
Frank Walcot Emory File. II it
had been 40 better than an or
binary Srytha SfOna ~. ,,rNh hi,