The daily morning Astorian. [volume] (Astoria, Oregon) 1883-1899, 1894-04-27

1t is obvious TO all who are acquaint-
ed with Astoria that II has every matt
ural advantage that fayors Portland
and the cities on the Sound and many
additional advantages beside that these
towns can never have. Now, what has
made these cities thrive and grow.
while Astoria, the much older and more
desirable place, has remained but a
speck on the map, a mere way-station
on the line Of Portland's enormous COM
merce? The only explanation possible 10
that the cities named have had the
benefit of a judicious and reliable course
of advertising, which has been the
means Of attracting good class of inn
migration and capital.
Portland is today one Of the sub
stantial cities OF the United States,
and this proves the existence of busi-
ness Of one kind or another in this sec
ton of sufficient volume to support a
large city.
With the encouragement Of Portlands
example and the reflection that with the
right kind Of energy and activity on the
part Of Astoria, 1t would today be the
city, and Portland the speciS on the
map; and, further, that 1t is not yet,
by any means, too late to inverse the
present relations of the two places;
let the citizens of Astoria get to-
gether and devise some plan to put
their town before the world. Here is to
be found one of the best-located sea-
ports on the globe-a seaport with pecu-
liar advantages to be found in conjunc-
ton with no other seaport in the world.
Why not advertise that fact, so that
others beside the people who live here
may know It?
Mr.. Il. l.. Dwyer has said that in all
his travels and study Of the locative
and geographical advantages of the
towns and cities Of the United States,
he has found no place that equals AS
toria in certain important particulars.
With the entrance Of the railroad now
secured, there are many reasons why
the present time is most opportune to
begin some systematic and persistent
plan for setting forth Astoria's adyant-
ages There is about to be favorable
reaction of business Indeed, business
men say they are already feeling the
effects Of the revival During the period
of temporary shutdown manufacturers
and business men have done much
thinking and quiet investigating, and
when business is generally resumed it
will be found that radically different
methods are to prevail. The margin on
all sorts Of business is bound to be
smaller. In many cases these desired
ends can only be attained by a change
of location, with reference to natural
Instead of artificial advantages.
If some energetic young business man
who has lived in Astoria long enough |
to be thoroughly acquainted with the
advantages and possibilities of the place
and man having sufficient interests
and investments to make 1t an object |
to him, aside from the salary involved
II such man be found, put in the field
and paid and instructed to give his en-
tire time and energies to the work OF
advertising Astoria, more can be ac-
complished in one year than all the
boards Of trade and social clubs that
could be organized in ten years.
There is really no way to estimate the
amount OF good such a man can do,
Let the business men OF Astoria take
hold of this or some other method
to advertise the town. before the oppor-
tunity for catching some of the impend.
ing business changes, which win in
evitably be made, and possibly within
the next twelve months have passed,
The town may then, indeed, but not
till then, have boom, and of the only
kind to be encouraged by all who have
the real interests OF the community at
heart
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