Audubon Republican. [volume] (Audubon, Iowa) 1894-1925, 1894-07-12
SOME BUSINESS HISTORY.

Many readers Of THE REPUBLICAN
are familiar with the name of the f. Il.
Sanborn Co., of Omaha, Nebraska;
and all our readers are familiar with
the name STANDARD Food" which arti-
Gle has been advertised in our columns
for several months. AS many farmers
and feeders in this vicinity are using
Standard Food, few words in relation
to the business Of manufacturing and
selling the food may not prove unin.
teresting.
The business was begun in 1886 as u
co-partnership, Of which Mr.. f. +, San
born was the senior partner. The CAPT
tai at that time was very limited, be-
ing only about $4,000, and the sales
during the first year only amounted to
10000 pounds of the Standard Food.
The second year the sales increased to
about 100000 pounds, and there has
been steady growth ever since, the
output last year amounting to a little
over 100000 pounds. Six years ago
this month a stock company was or
ganized to handle the business, with a
capital of $4,000, and under the pres.
ent management it has grown until ut
present the capital and surplus
amounts to $4,000 The factory and
office are at present located in bust
ness building 150S.1510 Howard
St, Omaha-with ground area of
44Xl32 feet, and basement, and the
capacity of the factory is about 10000
pounds of Standard Food per day.
The company is composed of thou
roughly experienced business men and
practical growers and feeders of stock.
Their business already extends over an
immense territory and the increasing
demand for Standard Food is the
surest evidence of its value.
The beginning Of the Standard Food
business in Audubon dates to Septem-
Der 10th, 1893, when a shipment of
1900 pounds was purchased for use at
the Stuart ranch. In October 5000
pounds Of the Food was received. or
this last shipment, some was disposed
OF to Audubon feeders. After the
Stuart Grain Co, decided to handle
Standard Food they received u carload
in December '93, but sales dId not be.
gin until March Isl, 1894.
In February, Alex X. Smith, general
agent for the Sanborn Company for
central Iowa, took up his residence in
Audubon, and since that time, has
given the sale of Standard Food in
this vicinity his undivided attention.
And that the efforts, of the man known
as Standard Food Smith, have not been
in vain will appear when we say that
up to June LIST, 85,450 pounds of Stan
dard Food about 81 car loads) have
been received in Audubon. This food
has been sold in Audubon county and
In the counties adjoining east and west.
In handling Standard Food the Stuart
Grain Co., employs eight local sales
men. M. M. Kennels, who sells Stan
dard Food in Lincoln, Cameron, Doug
las, Leroy and In the west half of Viola
and Melville townships, with head
quarters at Audubon; Geo. ii. Hen.
shaw, who from Extra, covers Hamlin,
Greeley, Extra and Audubon town
ships. G. X. Hallock, of Brayton, is
salesman for Sharon and Oak6eld
townships and for Jackson and Clay
townships in Shelby county. o. 9.
Esterly sells Standard Food in six
townships in Shelby county and has
headquarters at Harlan. W.B. Palmer
drives his Standard Food wagon from
Larland and sells in Viola and Mel
vile townships and in four townships
in Guthrie county. From Bagley, b.
G.. Gebhardt covers four townships,
two in Guthrie and two in Green coun-
ty. VIM. Wunrath lives at Manning
and sells Standard Food in two town
ships in Crawford and four townships
in Carroll county. j. III. Bruner has
six townships in Green county and
sells Standard Food at Scranton. All
these agents sell food direct from the
Stuart Grain Office in Audubon. Four
months ago Mr.. Smith found it almost
impossible to get men to solicit for
Standard Food. Now he receives al
most daily applications for situations
as statesmen.
The increasing demand for the food
among our stock men and feeders is
the strongest kind of an endorsement
of its efficiency. Every man, who uses
the food understandingly and accord
ing to directions is pronounced in his
recommendation of its value as
profitable flesh producer and as an ar
ticle without an equal in the produc-
ton Of that market finish, which is
universally sought for by all feeders.
Standard Food to the painstaking, prac-
tical stock feeder is an ideal food TO the
good feeder it is a good flesh producer;
to the fair feeder it brings only fair
result and to the careless feeder it is
worthless.
The good reports from the users of
the food assure it constantly increas-