Hawaii holomua = Progress. [volume] (Honolulu) 1893-1895, 1894-05-26

Hardware
Company

q pei oHAAS . -A'NNAt
customer. Many different styles
of advertising have been adopted
and with more or less success, by
the believers in the use of prin-
tiers ink. The manufacturers of
Pears Soap. for instance. occasion
ally buy paintings that have
been on exhibition in the Pari' 5
Salon and have Autographs made
from them for the purpose of
bringing their product before
the people. In addition TO such
side issues, Pear spends hundreds
thousands of dollars annually
among the newspapers aud mag
azines. Some years ago the Agents
of certain article on sale in New
York made hit in advertising by
having on Broadway during bus
mess hours two fatluessly dressed
Negroes wearing very high collars
on the backs of which was prin-
ted Use Smiths Pills" The
idea was novel and the public
caught on. Rising Sun Stove
Polish has been kept before the
public for years through persis-
tent, and sometimes expensive
advertising. Twenty odd years
ago the manufacturers of this
polish started half a dozen men
across the ornimentto paint signs
on rocks and fences. The Aer-
motor Co., of Chicago have In
creased its sales more than five
hundred per cent in two years by
the use of printers ink. We
believe we have been instrument
tai In increasing the sales of the
Aemotor by keeping everlastingly
at it In Hawaii.
We do not wish to say that ad
vertising viii sell any manufac.
tured article; there is no use
spending money in advertising
cheap and nasty" goods be
cause the people will not be hood
winked. Ii Haviland China was
not the superior article 1T is, al
our advertising of it would no
have sold the thousands of piece.
that we have. We simply cal
the attention of the people to i
and its superior quality is appar
ent to the customer directly {
piece of it is examined.
Printers ink has helped the sale
of the James Locked Fence but
1t would not have dones so if it haC
been as fimsy as the or dinay wire
fence. First; the economy there
is in building it recommend.
it to the plantation manager anG
then its durability clinches the
the sale. II the stays and wash
ers cost as much as an ordinary
redwood post our sales of the
material would not have reached
such enormous proportions.
Our average sale of the Pansy
Iron Stove is about two a day the
year round. If was not the
best iron stove on the market we
would not sell that many In SIX
months. Advertising Is the tip
to the public the good points in
the article sells it just as the good
qualities of the Fischer Steel
Range make it desirable article
for people who wish to economist
in the use of fuel.
We buy only what has proven
good after people in the United
States or Europe have given it a
trial; We profit by their experinee
if the articles are goood we buy
and sell them; if they are poor
we steer clear of them. When
we advertise an article it is to at
tract attention to it, the news
paper IS the button we push, the
salesman does the rest.
Persistent advertising coupled
with the article being a superior
one has sold thousands of the
Frank Walcot Emory File. Fit
had been no better than an or
binary scytks stone We probably
would not have sold twenty.
When man finds out that his
table knives may be kept sharp at
all times at an expense of fifty
cents and a very little elbow
grease he IS quite willing to try
the experiment.
7ae HaFaLsa HariEas Co.