Hawaii holomua = Progress. [volume] (Honolulu) 1893-1895, 1894-05-07
hawaiian
Hardware
Company

persons eve usually wins q
stomer. Many different styles
I advertising have been adopted
| nd with more or less succeSs. BIZ
ne believers IN the use If prin-
RS ink. The manufacturers of
ears Soap, for instance occasion
| llv bay paintings that have
Ieen ON exhib ton in the Paris
salon and have autographs made
from them for the purpose IF
bringing their proi ret before
t,e people. In addition t. s,,ch
side ISSUES. Pear spends hundreds
tAuus ,nds Of dulliIs annually
among the newspapers and mag
izines. Some years ago the gents
tnf cert.,in article on sale IN New
York nude hit In advert sing by
having an Broadway during bus
mess hours two tatlaessly dressed
Negroes wearing very high liars,
on the bucks of which WIS prn-
tel Use S niths Pills" The
idea was novel and the public
eaught on. Rising San Stove
Polish has bee kept before the
public for years through persls-
tent, and sometimes expensive
advertising. Twenty odd years
ago the manufacturers OF this
polish started half a dozen men
across the oral nent to punt signs
on rocks and fences Tne Aer-
motor CO., of Chicago have IN
creased its sales more tlin FIVE
hundred per cent in two years 10y
the use of printers ink. We
believe we have been instrument
t, in increasing the les of the
Aemotor by keeping everlast ugly
at 1t In laval.
We do not wish to say that adj
vertislng will sell any manafac
tured article; there is NJ use
spending money in advertising
cheap and nasty" goods be
canse the people will not be hood
wInked. If HavilInd China WAS
not the superior article it is, all
our advertising of it woald not !
have sold the thousands Of pieces
that we have. We SIMPLY call
the attention Of the people to ii
and It's superior quality is appar
snt to the customer directly
piece of it is examined
Printers ink has helped the sale.
+ the James Locked Fence but
wo Id not b We dones so f it bad
been as fimsy as the or din " wir5
fence. First; the economy there
is in binding it recommend.
it to the plantation manager and
then its durability clinches the
the sale If the stays and wash
ers cost as much as an ordiuar,
redwood post our sales of til.
material wolld not have reached |
such enormous proportions.
Oar average sale of the Pansy |
Iron Stove is about two dav the |
year round Ii was not the !
best iron stove on the market we
would not sell that many IN SIX
months. Advertising is the tip |
t i. the public the good points IL
the article sells it Just as the good |
qualities of tne Fischer Stee
Range make it desirable article
FIR people who wish to eeonomlsp
ln the use of fuel.
We buy only what has proven
cool after people in the United
States or E ,rnpe have given it
trial; we profit by t,,eir experince
If the articles are goood we buy
and sell them; If they are poor
we steer clear of them. When
we advertise an article it is to at
tract attention to 1t; the news
paper Is the button we push, the
salesman does the rest.
Persistent advertising coupled
with the art eie being d superior
one h IS sold thousands of the
Fran Walcot Emory File. Ii IT
had been no better tran An or
binary scythe stone Wa prob IDLY
would not have sold twenty.
" ben a man finds out that his
table knives may be kept SD .rp at
all times at an expense of fifty