San Antonio daily light. [volume] (San Antonio, Tex.) 1886-1907, 1894-01-03
TIMES HAVE CHANGED.


we'll in their. locality. There is a
broader sweep to what they may ac-
complish. With the improve ment
in and the cheapening of all art
processes, with the manufacture of
paper from wood, with develop
ment of the press, they were en-
able to give to the world for almost
nothing, what was, but few
years ago, within reach of only
the exceptionally well-tO-do. There
has been a wonderful advance in
the reproduction, at small price,
of any picture, and there has, at
the same time, been wonderful
advance in cheapening the process
of putting it upon strong paper
and fit for almost unlimited
preservation. Just as written
words tell story the picture
does, and to the advanced news
paper managers of the world has
occurred the idea that they must
utilize the picture or inevitably be
left behind in the struggle for
popular patronage. A newspaper
is but an institution competing
with others of it's kird for the bust
ness which the public may see fit
to give it. Inevitably the news
paper, which shows the most good
sense and tact and brOadness
and liberality in expenditure,
will reap the greatest return in APP
probation by those from whom its
income is derived. 1t is upon this
principle that the LIGHT makes
the proposition it now does of a
supplement which has never been
eXcelled in the history of all jour-
nalism, supplement which gives
to those who wish it one of the
finest illustrated volumes in the
world, with the expenditure of al
most no money at all, and the
trouble merely of doing a little
clipping and little waiting.
OF course the object of the LIGHT
is this, but to increase its circula-
ton and it's constituency 1t but
offers bargain made possible by
modern improvements in the man
ufacture of what it gives; but it is
in the advance in this offer. 1T
is one which may not be re-
peated, since it is is the re-
suit of great effort made under
advantageous circumstances, and
one which should be utilized at
once, since it may not be possible
to make provision for the great
number of offers covering the issue
of pictures from the beginning of
the series. The parts already is
sued may yet be secured, but it
would be unreasonable to sup
pose that they should be printed in
such quantities as will supply the
back demand for any length of
time. The coupons call for certain
issue, the whole system is eX-
planned elsewhere, and the num-
bers lacking can yet be supplied to
those who only now realize the
value of the opportunity. How
long they may besupplied is some
thing the LIGHT can tell almost as |
little of as the subscriber. The de-
mand is great, as was to be eX-
pected.
The views offered for almost |
nothing by the LIGHT are
simply remarkable pictures |
of the most famous sites and |
events in the world, in shape suit
able for binding into a volume
which will form a wonderful col
lection, and which will exceed in
interest almost any known publ
cation. The views have each the
appended sketch which tells the
story. They are selected with a
Judgment which has already been
justified in a host of ways. The
departure is one readers have |
recognized as tangible and sensi-
BILE, and one to be utilized by them
to their advantage. The LIGHT
has but utilized an OppOrtun-
ity and is already reaping its bene-
fits in the appreciation accord
ed by a great number of its read
ers. 1t wants them all to profit by
what it is doing, as it will in the
end, profit itself. The newspaper
which ventures the most, if the
venture be a practical one and of
value to its readers, will eventually
be the gamer as the result of what
it has expended. The LIGHT is
in what it is now doing.
1t knows that no subscriber will
regret taking the series of remark
able views it is enabled to supply
them.
8, 10 AND 12 QUIRE
Day Books, Journals and Ledgers,
nfnrnd of 90 nor cent below cost