San Antonio daily light. [volume] (San Antonio, Tex.) 1886-1907, 1894-03-27
NEWSPAPER ORGANS.
How to Start and Run a Daily
Newspaper Organ.

Others yet TO be born.
From the Press and Printer.
1t is the duty of every well.con-
Quoted newspaper to make an
effort to furnish something of in
terest to evey class of its readers.
! The baseball patron and the
churchman alike want to know
what is doing in the matters which
are nearest their hearts. And SO it
is with those whose deepest desire
is to see the birth of a new daily
paper. If no new paper is being
started, it is proper to advise those
contemplating such movement
just how to fill a craving want of
the public stomach.
The question of location has
much to do with the style of the
paper. If it be in city of the size
and make up Of this one, the paper
should be, for reasons, a morning
one. The evening field is chuck
full and slOshin' over. 1t should
also be an organ. A straight re-
publican paper run on principle
would die for want of room, but
there is always room for the crank
Of an organ, even il the orgon itself
cannot be worked IN. An organ
crank has its uses and is always
handy for those who need another
crank, because many people feel
that they have organs but no crank
to operate them.
The next step is to organize
company in order to raise the wind
so to speak-to make the organ
emit a sound. This can best be
done by organizing company. A
company has its advantages in a
case like this. In all communities
there are several classes who al
ways need an organ and who have
no money to start one moving.
They are played out political buns !;
played out journalists (not news
paper mem or those having the
scribbler's itch, and people whose
shady conduct has been brought to
light by some existing newspaper.
Perhaps all of them may be grouped
into two classes and designated
as "Those Having a Grievance" and
"Those Who Want a job" These
people are always ready to assist
in organizing a newspaper COM
pany. They will subscribe their
grievances or their superior services
in managing the proposed organ, if
any salary is offered; or if it even
gives them a chance to deadhead
(beat) a saloon, free lunch, or a
circus. They are experts in this
line, and can air their "writin'"
while waiting for a barkeeper to
mix the drinks, which some aspir-
ing ward politician is paying for,
as the price of the influence of the
organ
The next step, or rather the first
step, in the organization of the
company, is to secure the organizer.
This requires a man of peculiar
talents and experience, and one
who carries sixty pounds of gall to
each squire inch of his brazen
cheek, and who works himself at
high pressure, with his monkey
wrench hung on the safety valve.
OF course such character is likely
to be found in person who has
graduated in the high school Of
embeZZlement, or some of it's col
lateral branches, with a railroad
and legislative record as a basis.
A character of this kind, up
on which public contempt nine
stories high has emptied from
its upper windows the buckets Of
it's sewage, will have the necessary
qualifications to organize COM
pany, for the odors which it carries
will always invite the sewer rats.
Having secured the organizer,
the work may be regarded as I'M
der way. Such a person can sub
sist on the work of organizing. In
deed, such persons generally Sc.
cure themselves as organizers, as
soon as they sniff the sewer gas |
from the long felt want-and they |
take the field. They at once recruit
a staff from the grievance gang |
and those who have long felt the
want of money. A staff is as nee
essary in an operation OF
this kind as they are to work any
other bunco game. The organizer
is the fellow with the "lay-out,"
and the staff are the "steerers."
When the game is ready to work,
it presents at first a wide field.
The first step is to try to secure
the aid of such corporation officers
as have been engaged in some GRIM
NAL work against the public. Con-
gregated criminals are often Sc
,reted under the garments of ag-