Evening star. [volume] (Washington, D.C.) 1854-1972, 1894-04-18
AID. WRITER'S Dine
The Initial Banquet of the New
Association.
ENTERTAINING NEWSPAPER MEN
M I'm
Novel Features OF an Enjoyable
Gathering Last Night.
SOME PROFESSIONAL HITS

The Ad. Writers Association Toasted last
night and entertained at their board repre-
sentatives of the Washington newspapers.
There may be some folks who do not know
what an ad. writer is. 1t Is generally rec
ognized now that success In any business
where the patronage Of the public Is solicit
ed Is dependent largely upon advertising.
So important has advertising become to the
mercantile world that many large estab-
hshments employ men especially to prepare
advertisements and to attend to that branch
of the business Then there are ad. writing
bureaus, composed of men who devote them
selves to The art OF advertising. and who
take charge of the business OF many clients.
To this field of usefulness. which is compar-
atively new, have been called many young
men who have been trained in business
houses or graduated from newspaper Offices.
1t goes without saying that those who have
been chosen for such duties are bright men,
for keen business competition calls for
brain work OF the best quality In this de-
partment. They must understand business,
they must study and know the public, and
must know how to say things or write
things in a way to hold attention The Ad.
Writers Association is a organiza-
ton formed by the ad. writer's. and the
feast referred to as having been held last
night was their initial banquet The place
was Welcker's. and the appointments and
of such a kind as might be expected when
score of men. all of bright and suggestive
minds, are banded together for such a pur-
pose. Mr.. George A. Lewis, president Of the
association. sat at the head OF the table,
and Mr.. VIM. A. Hungerford, the vice presi-
dent. did the honors at the foot The other
members of the association present were
Messrs. W. G.. Kent F. II. Pierce, Isaac
Cans. F. Nice. Smith. Joseph Price J.Albert
Shaffer, A. Kaufman &C. Archibald George
w. Miller, Carl Fast, @. Nordlinger and S.
Goldsmith The guests were Messrs. H. L.
West. R. B. Gelatt, T. G. Alvord, jr., F. B.
Moves. J. Whit Heron and H. p. Goodwin.
palms and potted plants. In the balcony at
one end of the banquet hall was stationed
the Dino Mandolin and Banjo Orchestra,
which discoursed soft music while hosts
and guests performed some wonderful gas
tronomic feats.
guest found lying upon his plate beauti-
full new Ratchet which was supposed to be
a delicate tribute to the truthfulness of the
press. but this was not the case. President
Lewis explained at once the purpose OF this
array of hatchets by stating that IL was the
unanimous sentiment of the association that
the newspaper men present should bury the
Ratchet forever. So the guests were con-
Quoted in single file, each bearing his
Ratchet, to a corner, where a tree stump
had been provided. and there they buried
the Ratchet in the wood.
A Unique Menu Card.
The menu card was a novelty. 1t was in
the form of a printers proof slip, and con-
tanned a number of hits appropriate to the
occasion.
1t read as follows:
Menu.
Necessary space-fo1low COPY"