The sun. [volume] (New York [N.Y.]) 1833-1916, 1894-10-21
"ADS SENT BY MESSENGER.
SYSTEM THAT sAYEs 1DYER-
TIsERs TROUBLE AND EXPENSE.
All That II Necessary Nowadays n %
Ri.g :. District Teiesr-ph Rox ssa
There Is = Company Thnt Does the Rrst.

| 10 get y Whnb advertisement into tho paper,
mo, indeed, you've got plenty OF time" sale
the clerk.
THANK Heaven!" sighed the excited man
and then he cooled down somewhat. He passed
piece Of paper over the counter and his bust
ness with the clerk was over in a minute.
Say. do you know I've had the worst expert.
ence tonight ever had in my house." he ex.
claimed, as he showed some change into his
pocket. Yves, sir, and I wouldn't take any
amount Of money TO go through II again. I
live in a fat in Central Park West. MY wife
has been Ill for some time, and our servant
IVES complaining because che could not get her
regular day of. l did not blame her for com
! planning and managed TO get along with her by
| promise Of extra pay, and my wife even prom
ised to let her take all her days of at once when
she got well enough TO be up and around I usu-
ally get home at o'clock TO dinner, but since my
wife has been Ill | have been taking my dinner
out. This evening did not get home until o
| O'Clock, and found that the girl had suddenly
| decided to leave us in the afternoon and she
suddenly packed up her belongings and skipped
| of, leaving my wife alone. She would not even
stay and prepare supper for my wife. and had
to hustle out TO a restaurant and get her some
| thing to eat. Then found hundred and one
| things to do around the house, and tell you for
just about an hour simply jumped and danced
around. I did not know of any intelligence
ofce open at that hour and. so rs to be sure that
I would get the 'sd' in the paper, ] hustled
| down town."
We'll II you only wanted to put an adj in
the paper you might have saved yourself all
! trouble and inconvenience by calling messen-
ger and handing 1t to him." said the clerk.
Yes. but there would have been delay and
| uncertainty about it reaching its destination"
well there's just where you make a mis-
take" rejoined the clerk. AS at present ar
ranged. every American District Telegraph
Office in the city is practically a branch advcr-
Using ONCE for every newspaper in the CITY, and
an advertiser can transact business there just
as we'll as he might in the publication office of
any newspaper. No additional expense is in
CURED. not even that OF summoning a messen-
ger should the advertiser have call in his
house"
by Jove. that's what I should have done!
There's messenger call in our house. Well. I'll
know better next time"
The citizen left and the clerk resumed his con-
versation with the reporter.
That's only one instance Of hundreds OF men
who trot all the way down town to the newspaper
Offices at night when they could Just rs well do
all their advertising right from their own room
by simply calling district messenger boy. The
majority of citizens do not stop tn think
of the conveniences which have been provided
for their comfort. The system by which ads
are gathered for the newspapers nowadays Is
one of the most complete In tho city. Now IL
that man was cogniZant Of II all he would have
had to do was to call a messenger boy and
hand over his 'ad.' He need not have step
ped out OF his room. The boys, who are expert
enced. know the rates and can tell in moment
how much an 'ad' costs. They charge the
same amount that is charged in the various
publication offices. The company that runs the
system assumes all the responsibility and cost
4
three thousand ads aday are gathered in by this
company and the system has been perfected so
senser Office in any part OF the city almost with
In few minutes Of the time that paper goes
il he went straight to headguartersf
The system was begun three years ago by the
island Jockey Club. who was engaged in 50
many enterprises. Mr.. Loyecraft gave con-
to the but
look after he could not give the atten-
Cassell Publishing Company acquired the bust
ness year ago and has succeeded In developing
You see the peculiar nature Of the business
requires the utmost attention to the mnutest
detail, as everything must be exact 10 the letter
IL is such an extensive undertaking that Il can
only be conducted by perfect system. There
are 20, 900 messenger call boxes In this city and
eighty American District Telegraph offices. The
advertising company practically uses all these
with books containing the complete scale
OF rates for advertising In the different
according TO their description and the rates
marked opposite each one so that the advertiser
can tell in moment what the cost Of his adj Is
In case he does not want 10 call in person at the
telegraph office'he can send the ad by messen-
ger, and have the boy bring back receipted
matter how small. and takes the same care of a
l5,eent .ad' as Of a SIS .ad.' sometime; i
send il To a newspaper. but the price charged by
the company is the same rs that charged by the
newspaper. no matter how much the ads cost.
with regard 10 gathering the ads the sys-
tenn Is as perfect as the running OF a railroad.
at stated times on the elevated railroads They
begin by calling at the furthest outlying office,
street on the east side. Then word is despatch
ed to the various District offices along the route
S2d the carrier does not have to esSs the TRAIN
at certain station Is WIRED boy is sent
from the District ONCE with the ads
handed to the main carriers. Then When the
collection Is finally made 1p, all the ads are
many. at the southwest corner OF Thirtieth
street aud Broadway, Here thew are sorted. en-;
10 the branch ONCE of the American District
Telegraph Company. in the basemsnt at Twenty.
OF the pneumatic tubes the ads are shipped
down TO the main ONCE at Dey street and Broad
neeted BY pneumatic tube ' with the '' main
office, The ads ads, are wrapped tightly TO- 10;
ss ssd pu Of en- sfs
in exactly = minutes and 10 seconds 10 the Dey
street once. In less than three minutes they
made at and 10 o'clock in the evening and at
various times during the day. An advertiser
can drop into the Thirtieth street ONCE of the
company at, say, 3 o'clock In the evening, turn
in his ad,' and II he wants % see proof Of Il,
can have impression back from the news
paper once In fifteen minutes. IL there Is any
change TO be made. the newspaper Is telephOned,
and IL Il Is all right, why the ad remains
in type In the case OF a death notice the COM
pany can transmit II from any part OF the city
almost late midnight. The company Is
known as the Allen Advertising Agency now,
while II Is really the city department OF Frank
SeRman's advertising agency. They are extend
ing the system, and have perfected IL In Brook
lyn as well As In this city, They also transmit
ads by telegraph 10 Philadelphia and IL would
not surprise me 4 they had tubes all over the
country one OF these days. / understand that
arrangements are under way 10 extend the sys-
TEN TO Jersey City"
A seOsasd WOaAA's Systematic aevsaks.
From the Philadelphia Times.
WACO, Tex, Oct. ll.-As a bigamist John T.