Pullman herald. [volume] (Pullman, W.T. [Wash.]) 1888-1989, 1894-12-07
STUPID ATTEMPT
; Sell Bad Whisky Under a Popular
Brand.
,..nds and Labels of the Famous Jesse
Moore whisky Initiated by Seattle
importer, Who is Now Under Arrest.

| The recent arrest in Seattle, Wash, of
/ ,oyon JafTe by United States internal
.venue officer for wholesaling liquor with
"A a license has disclosed one of he most
Ilsring and dangerous frauds that has been
rorpetrated against the government, and
4 s,sinst one of the most reputable and pop
slar whisky firms in the United States.
Numerous complaints have reached Moore,
Agunt & Co. of San Francisco, sole agents
Al the Pacific Coast of the famous old
Issse Moore whisky, that counterfeit ar
Il ele was being largely sold in Washington.
] n exact an imitation of the genuine as to
ssdily deceive the owners of the original
wand. The contents were, however, as
/ mioht be expected, not even an imitation,
bnt of so vile character as to be readily
Jstected by any one who is familiar wit
! be high quality of the Jesse Moore whisky.
Iafe confined his operations to the sale of
S.ase goods; therefore detection was easy,
H. was also success in disposing of his
goods, which bore the popular AA brand.
i Ostensibly Jaife was acting as agent for
& Tho Golden Medal Distilling Company OF
chicago" possibly a mythical concern. AT
sny rate all bills were made out and re
cainted in the name of that company
However, in a typewriter letter prepared
nv Jaffe and mailed without signature to
G1nor dealers in Washington, he openly
daised that the whisky was spurious, but
! hat the labels and bottles were so success
4 hlly inflated as to deceive even Jesse
sAloore & Co. or their agents, and in this
Angle claim he was correct.
1t hes been said that poor things are
Unit VIII = a
even Jesse Moore e Co. and Moore, Hunt
AZ Co. NAV accept with some small degree
Of satisfaction, and the fact that the Jesse
Moore WHISTLES have become immensely
popular and are steadily superseding all
other brands of whisky on this Coast as
I well as throughout the Eastern States, was
doubtless the strongest incentive to Jaf1e to
embark in an illicit and fraudulent manu-
aCture.
Selling liquor at wholesale without q Ii
Cense is a serious Otfense against the United
States internal revenue laws, and Jatfe will
doubtless, as he should, upon conviction
receive a severe penalty for his WrOngdOing.
Infringement of a copyright is also seri-
GUS Oifense, with severe penalties. Alto
gether it would seem that this inIitatOr of
an excellent article has involved himself to
an extent which will neCessitate his pro-
Onged retirement from the whisky bust
ness,
When arrested and confronted with the
evidence of his crime, Jatte broke down
and made full confession of his own guilt
without, however, duplicating his partners
In the fraud, whose identity is yet in doubt.
The facts will doubtless come out on the
trial As the evidence against Jatie is Gu
muatiye and abundant, there is no doubt
of his conviction.
This is the most daring attempt yet made
to initiate the Jesse Moore whisky, but the
manufacturers may find some satisfaction
in the fact that the culprit is suppressed.
Moore Hunt & Go. will vigorously push
the prosecution Of Jaile for fraud in Couu-
terietiug their trademark and labels.