Spirit of Jefferson. [volume] (Charles Town, Va. [W. Va.]) 1844-1948, 1894-10-30

Claim came next, clos ARREST, sum-
times AHEAD. He cut in other de-
partments. This angerd Stewart,
who retaliated and gave orders to cut
in eyry department kept Silk and
Fancy Goods. He was stillthe mas
ter-his note in the vale of CASH
mere in India, was as good as the
note of the Bank of England and he
cut and slasht mercilesIy. In the
after years, when he had ataind SUI
premacy, he let up in many depart
ments, and permitted his men to charg
what tha pleasd. Tha declared TO
him, that Twenty-Five Percent on the
imported Fancy Goods was cheaper
than anybody else, and this satisfied
that peculiar old man.
My goodnes, Twenty-Five percent
at wholesale-DomestiX UNDER CosT.
What foolish mercantile religion
that was. Nowadays, almost evry
merchant cuts his Domestix at Thre
and Four and Five Percent and when
tina cum into Fancy Goods, ther is no
limit TO the percentum-ofte Fif-
teen and Twenty Percent.
1t is only fair to sa, that we hav
ataind our marvellous popularity by
qoting evrything at the cut-throat
price, that wud attract even the keen
est and closest buyer. Their wer
many articles in cur various depart
ments Twenty Percent belo the
market-sum Fifty. No wonder WE
Cor UP.! A man cud hav cum into
our shop any time, shut his eyes,
baut his goods, take them home, aud
sci at loer prices than his COMPETE
ton cud buy. It was this, and moth
ing else that drove us up into the hi
attitudes.
Their was still another thing. The
sercher after real bargens had trampt
up and down, acros the side streets
and almost worn out, had glanct into
our windows. He had ben looking
for a certain article. The old price
was Seventy; he had got it down TO
Fifty-six. In our windows the very
Identical thing was placarded at
FoRTY-SEvEN CENTS. What Il stag
erer and soherer this was! He had
ben troting around al da, and in the
great big windows on Broadway he
found the article placarded at price
He CuD Nor MATCH. Rambling
thru Two or Thre Million Dollars of
real values, he made up his mind
that he cud buy al that he delt in,
here, under one roof. 1t took him
week outside to gather up thes spec
ialties, thes sledghamers, with which
he intended to wipe out evry vesttge
of competition. HERE, he cud buy
them al in an hour or two. What a
gain of time this was; therefor our
enterprise is not so much to cut
closer, or save time, but to tear to
peces, into carpet rags, the FRLows
WHO THINK TIA KNo IT AL, and
make of them brilliant and successful
merchants.
Carrying out thes antediluvian, bar
barrie trix, many of the oldtimers still
tiket out Two cents yard, at GER
tain hour in the da, pretending that
ther was sum smashup sumwher, and
that tina had sumthing to Civ ava.
The peple ar not al damd fools.
Tha baut al tha cud of the oldtimers
goods that wer given ava, but when
tina wanted other staples and spe-
cialties upon which the old hundred
percenter was nowher, tha slept acros
the wa to the Be- Hive of the Twenty
Percenter, who's PRICES CUD Nor BE
MAcHT. In turn tina found that this
hustler was always busy, ALWAYS
BELo The MARKET, and that Gus
toner cud go into his stor with his
eyes shut, and buy with perfect safe
In after years, when the great
merchant had gon, 1 used to ride up
with his confidential man, who took
great pride in saying: "It was not
Stewart who amast that great for
tune but pointed to himself signifi-
cantly, and 1 understand it. How
many of my men hav sed to the out
side world: /" 1t was not the genius
of $40, but He HIMSELF" pointing
agen to himself. Men of hi brains,
tho, accept of no theory which viii not
prove itself. The vast intricacies of
bisnes ar Utterly unown to the self
opiniated man. That man who mas
ters al the details of his bisnes-
matches and beats competition in
toto, and by far is the TRU MASTER.
The Department man may hav
markt ribon at Fifty Cents; Stew
art walkt along and sed: +" 1t did
not move," to chop it down to Forty,
and it slipt off like landslide. Their
is the tru theory of bisnes. That is
the USDERsEL.
The wall of ''hard times' has ben
the war cry of the masses as vel as
clases for an onslaut upon the Racket
Stors. II has ben the signal for the
uprising of peple who's wants wer
many and who's cash was very lite
for the bred-winer who's name is Le-
Egton, who want that dollar shud buy
its ful valu or NOR if possible, and
tina knu wei enuf, that the Twenty
five percenter was the place to get
that valu. Many of our conspicuous
men rite this: "The harder the
times, the NOR the peple seem to
| flock to our busy little Be-Hive; tina
haY the mony, but tina mean that it
shud bring its duble valu."
The working of the Wilson Tarif
has begun in ernest. Wool fre, viii
be the nok-down argument in Wool
ems. 1t nox 10 percent off of Hos
iery and Gloves. lively off of Hdkfs.
Twenty and Thirty Percent off of
Notions and Fancy Wares. In Hard