Hawaii holomua = Progress. [volume] (Honolulu) 1893-1895, 1894-04-30

Hardware
Company

The Advertiser who catches
a persons eve usually wins
customer. Many different STYLES
Of advertising have been adopted
and with more or less success, by
the believers in the use of prin-
tiers ink. The manufacturers of
Pears Soap, for instance. occasion
ally buy paintings that have
been on exhibition in the Paris
Srlou and have Autographs made
from them for the purpose of
bringing their prod ,ct before
the people. In addition 10 such
side issues, Pear spends hundreds
thous nds of dollars annually
among the newspapers and mag
szines. Some wears ago the gents
of certain article on sale in New
York made hit in advertising by
having on Broadway during bus
mess hours two fatluessly dressed
Negroes wearing very high collars, +
on the backs of which was pr;n- /
ted Use Smiths Pills" The !
idea was novel and the public /
caught on. Rising Sun Stove !
Polish has been kept before the /
public for years through persis- /
tent, and sometimes expensive /
advertising. Twenty odd years /
ago the manufacturers of this /
polish started half a dozen men
across the ointment to paint signs |
on rocks and fences The Aer- !
motor Co., Of Chicago have in-
creased its sales more than five /
hundred per cent in two years by /
the use of printers ink. We /
believe we have been instrumen- |
tai in increasing the sales of the .
Aemotor By keeping everlastingly /
at it in Hawaii.
We do not wish to say that adj |
vertising will sell any manufac-
tured article; there is no use
spending money in advertising
cheap and nasty" goods be-
cause the people will not be hood !
winked. Ii Haviland China was /
not the superior article it is, all /
our advertising of it would not .
have sold the thousands of pieces
that we have. We simply call /
the attention of the people to it !
and its superior quality is appar-
ent to the customer directly
p iece of it is examined.
Printers ink has helped the sale /
of the james Locked Fence but
t woald not have dones so if it had /
been as fimsy as the or din " wire
fence. First; the economy there
is in building it recommends
it to the plantation manager and /
then its durability clinches the
the sale If the stays and wash
ers cost as much as an ordinary
redwood post our sales of the
material would not have reached
such enormous proportions,
Our average sale of the Pansy
Iron Stove is about two day the
year round. IL was not the
best iron stove on the market we
would not sell that many IN six
months. Advertising is the tip
to the public the good points in
the article sells it just as the good
qualities of the Fischer Steel
Range make it a desirable article
for people who wish to economist
in the use OF fuel.
We buy only what has proven
good after people in the United |
States or Europe have given il a
trial; we profit by their experince
If the articles are goood we buv
and sell them; If they are poor
we steer clear OF them. When
we advertise an article it is to at
tract attention to it; the news
paper Is the button We push. the
salesman does the rest.
Persistent advertising coupled
with the artic!s being a superior
one has sold thousands of the
Frank Walcot Emory File. fit
bad been no better than an or.
binary scyihe stone We probably
would not have sold twenty.
When man finds out that his
table knives may be kept sharp at
MI times at an expense of fifty
cents snd very little elbow
grease he IS quite willing to try