The pioneer express. [volume] (Pembina, Dakota [N.D.]) 1883-1928, 1894-11-30
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CHEAP RAPRW.

S,..t.s 800 ~ yssesS e1NS. -, xWtB0 00V
scrlption list. and the large subscrip
ton list makes advertisers anxious K
advertise and pay so6d prices. Of
the Contrary, the county weekly hal
IN comparlaon only . small suGscsip
ton Lies and has only q few local bust
ncssmen who csn mud uss for its col
umns q adveftiserss. % "''''
This 10 necessarily. o.. The county
paper II made for the county, and the
county only: The circulation Of the
ProxE41 ExFHEss 10 large for q coun.
" paper. Ith larger than most
weekly, papers in the state. We
think tits At least % good Is the
average county weekly, and yst II Ne
were to send 1t gratis TO citizens Of
Minneapolis or Chicago, they wuuld
hardly Do willing TO take Il from the
ONCE, because It. would contain III.
tie OF interest to them, unless per.
chance they had friends or business
interests here. Hence, our circula-
tion 10 limited TO those who are par
ticularly interested In the news and
matters pertaining to this county.
But, after the type Is set, the only
additional cost 10 the multiplication
Of newspapers 10 ink. paper aud press.
work, and. the PIONEER .,ExPREss
could and willingly would supply
three or four thousand copies
more than II does. weekly at = very
much reduced rate But, % we have
explained It cxnnot be done, because
there are not enough people Interest
ed 10 its news TO whom, It eau he sold.
Nevertheless. the county weekly
has its place and has place that no
city paper can al. Its news is home
news, home business aud home inter.
ests. And while 1t Is true, that the ex.
pcnse account of the county weekly is
greater In proportion to its receipts
than that Of the big city paper, and
therefore has to be sold at higher fig-
ures than the city paper, in order to
make both ends meet, yet 1t is q rec.
ognized necessity TO every town, and
would be missed % much as any 9th.
er business 10 compelled to quit.
The fllling Of . county paper is also
q matter Of criticlsm. "NothIng In
II" 10 common remark. That this
10 sometimes true is meyer known
better BY the reader than By the edl.
tor. But here again IL difference,
the city paper BY mems of ,ts great
or revenue has . big stan Of editors,
reporters. proof.readers aud other
employees. They have nothing else to
do but work In the several depart.
ments Of their paper, aud they have
the events Of u big CITY to chronicle
aud telegrsphic reports from all the
world.
The editor of the county weekly
has only the local field. and II moth.
Ing happens. what has be to chronicle?
II he happens to be Sick if friends
call. II he has wood TO saw type to
set, job work to do, II he sits up all
night with the baby, II he takes .
journey, these and = thousand other
things are all to do, and get out Q
paper beside. And yet, the real; true
test Of the local paper, and ito news,
70 not what is in IL, but what ought to
be in It. That IL, does the paper give
all the local news that occurs? Does
1t give In good. time? Does II write
up the news 40 fully land % brief,
sometImes) as 1t ought?
II these be answered In the afirma.
tive, then the local paper h,s done Its
duty, earned its money, and the labor.
er Is worthy of his hire.