The evening world., 1894-03-06
ITS CIRCULATION MUST GROW ON.
Meant for the People First, Last and
Always, and Hence the People
Make II Strong.
COMMENTS ON TIE FNANCIERS WORK.
Hank President Hepburn, Banker Wormsel
and Others Analyze the Means BY Which
The World Has Gained Creator
Constituency than Any Other
English Paper.

The proof which The World has given
TO the public that its average daily cir
culation for January and February last
was 43s.l67 copies a day has been sur
prise even to those who realized what a
great success the paper had achieved
They were hardly prepared for the proof
that in its triumph. 1t had far surpassed
IN circulation any other newspaper
printed in the English language.
No room for doubt has been left
though. The testimonial signed by the
ak representative financiers of this city,
who accepted THE Worlds" invitation
TO make an investigation of Its books,
reports and accounts in order to learn
Just what the average daily circulation
was, shows that Az, 167 is the figure.
The certificate. printed elsewhere, and
signed by j. Edward Simmons, Presi-
dent Fourth National Bank and EXPIRES
ident of the Stock Exchange; Thomas
L. James, President Lincoln National
Bank and ex-Postmaster-G of the
United States; A. B. Hepburn, President
Third National Bank. ex-Comptroller of
Examiner Of the United States and ex-
Superintendent of State Banks: K. W.
Blooming iale. of the dry-goods house Of
Bloomingdale Bros: Henry Clews. Of
the banking house Of Henry Clews &
Co., and Charles w. Dayton. Postmaster
of the city OF New York, Is a testimonial
which effectually settles public ques-
, ton.
NJ ar,
establishment Is expressed at this phe-
nomenal showing Of success. 1t is ac-
companied by congratulations for the
newspaper that has achieved 1t. by
opinions that the success has been well
earned and by prophecies that the path
way Of progress Is still wide open and
that The World will push forward In
the future as It has in the past.
MIR. HEPBURN's COMMENT.
"There does not seem to be much
need for comment on this matter" said
President A. B. Hepburn. of the Third
National Bank, yesterday. who was
one Of the committee which issued the
certificate of circulation. The figures
speak for themselves. They are more
eloquent than words in a case like this.
For q newspapers circulation is
simply q question of Its constituency. A
Newspaper with q constituency Of over
$4,000, and probably with more than
twice that number. as 1t is fair to
count on at least two readers to each
copy circulated, certainly must have
won public confidence and admiration.
II The World did not please the people
the people would not support 1t as they
do.
"How does 1t please the people? Well,
It probably pleases a great many differ
emit people in a great many different
ways. The field 1t covers is 30 large
and SO varied that the average man can
find what he particularly wants to hnd
In It and as much else as he chooses to
read. It Ii a great newspaper.
Probably the one thing that has con-
trfbuted more than anything else In
winning the paper public support has
been its evident desire to serve public
interests at any expenje. 1t seems to
have no master but the public good.
Its favorites soon cease to be such II
they prove false to any public or private
trust which has been reposed in them.
'It has been this fidelity to the public.
together with the employment Of the
highest ability In the various depart
ments of The Worlds service. that has
brought about this spleadli result. OF
which The World is now SO justly
Proud. 1 look for lis continued ad-
vancement. not only in point of circula-
ton. but as a mind moulding force"
FROM GEN. JAMES.
What Mr.. Hepburn had to say was IT
In with Va az M Thomas l..
James, President OF the Lincoln Nationa
Bank, and ex-Postmaster-Genera OF tbs
United States. who was also one OF tht
signers OF The Worlds circulation GER
tihcate.
when N; books proved conclusively
to us" he said. that The World wa!
circulating more than $1,000 copies ever!
day was astounded. ! had always hat
my doubts about newspaper circulation
figures, although / knew that Tn
World had very large circulation.
never thought though. that 1t ap
preached the figure which our examina
ton proved.
What has done II? Wen, a score o
things The paper has served the publ
with the sort OF news that 1t wants
1t has served the public by taking u
and vigorou'ly fighting great and SINAI
public abuses. II charitable work
has proved itself TO be a wonderful
fierce. With all this 1t mas manifesto
Itself to be splendidly independent. TAX
all these things and add TO them the fac
that. in my opinion, Mr.. Pulitzer Ia
displayed great sagacity In the selectio
OF men on his staff. In all department.
and you have my reasons as 10 why
think that The World has been such
great success. Let the same condition
continue and / sea no reason why tn
same success should not be continue
and added to-"
HOW JOHN GOOD SEES.
John Good. the President OF the grei
cordage company which bears his nam
and a man whose reputation is an IL
sentor and fnancier is known through
out the world, said that he wanted
y congratulate The World on the wonde
9ul success It had achieved. as shown /
y the certificate OF circulation. THE oil
entures attached to It" he said. lea,