The Madison daily leader. [volume] (Madison, S.D.) 1890-current, 1894-04-07
OUR BIRTHDAY.
The Daily Leader II -Four Years Old To-
Day-Entsrs Upon the Fifth Year
We'll Fed and Happy.

IT liz with d good deal Or satisfaction
and pardonable pride that the proprielo
announces the fourth anniversary of thl
founding OF The MADISON DArnr LEAD
EH. Four years ago to day the frat ed
tion dc aIadiaon,s Rrst daily paper wal
published, and the circumstances sur
rounding that first edition are very fresf
10 the mind of the proprietor-not paF
ticularly the mecht rical process. but ths
probable outcome or the venture, fol
venture IL certainly vas. A daily news
paper, 10 matter how small, In q towE
the size Madison then was, looked like
big undertaking, and for several month";
seemed to grow in magnitude, as onl
bank account steadily diminished, and
II required all the sand we had accum.
ulated during q fifteen years residence
In Dakota 70 sit by and zee our pei
newspaper fTitter away good money
earned in other channels. A daily
newspaper 10 their midst was i new
thing to the business men OF Madison,
and they were slow il making up their
minds that they could afford TO main
tain such IN enterprise. notwithstanding
they were patriotic In their words oil. eEas
couragsment, and always solicitous a. ID
show are you getting along with the
daily? are YOU going To pull II throughy
4 hope yon'l succeed,s etc. or course
this didn't pay bills. but ii helped
NIGHTLY, and we were encouraged to
stay by the ship even il IL was constantly
sailing in sluggish water. But after the
second year, things began to brightsns
Age brought strength to the daily; busi
mess d bad confidence Id its success;
it came toke q household necessity In
the city; and here it Il, four years old 10
day, plump, happy. we'll patronizad, and
ready for the coming years work.
Inasmuch az q newspaper is recog-
nizsd largely a a public instead OF q
private enterprise, and, as our readers
have observed, we do not often stoots
our own horn" we will undoubtedly be
'pardoned for calling attention to some
OF the inside workings OF the establish-
msnt. TIE DAILY LEADER is all printed
ut home, and 10 the only newspaper. Id
Madison that 10 purely q home prodnc
ton. Our news service We obtain from
the American Press association, than
which there il no more reliable news
agency In the country. We aim to cover
the local field complete, and how well we
have succeeded in this, our readers are
abundanlly able TO Judge. Our constant
effort ID to get MI the news, to present ii
Ia good form, and perfectly reliable.
We have been especially diligent III tho
matter Of reliability, and our friends
will bear ms ont ID the claim that TEE
DATLy LEADER is rarely inaccurate ia
its local news. We also exercise great
thai nothing nnclsan enters into
the columns Of THE DAIRY LEADER. and
make constant effort TO produce matter
OF an elevating character for the young
that the newspaper may become a
part ct each family it visits. We con-
stantly endeavor to give d advertisers
every benefit possible, such as present.
ing their advertisements in mechanical
shape, urging frequent changes IN order
that their announcements may Appear
crisp, bright, etc. We have long since
adopted . uniform scale Of prices, and
each advertiser is treated precisely the
same ia every particular. IA value is
placed upon cur advertising service, and
each month q bill goes to each paaron,
and at the same time GU business man
ager settles whatever claim against the
establishment be may find. That is, il
the merchants bill exceeds the claim for
advertising, the merchant receives the
difference in cash at once. In other
words, The DAILY LEADER is managed
On q cash basis as near AZ possible.
Dealers are not asked TO credit us with
onr bill and advertise OUT whatever
may owe them in excess, MS is too
frequently the case with newspaper es-
Establishments. This plan Of making al
clean cutoff with our patrons each
month WIS have found to be- very salts
90 them, and to us. Again, the
proprietor Of TIE DAILY LEADER does
act attempt 10 force the paper upon any
sitlzen q Madison BY having Ii left at
door, and sfterward rendering him d
Pill Tor 4, 4 trick, however. thar ID prac
iced ia this CITY, and which causes great
annoyance to the victim. TINS DArLY
LEADER u not sent 10 any address With
= specific order. Our aim Is 10 do
business on business principles. Com
nenting on Cake newspaper business,
y. Paul newspaper Of recsnt date says:
= : 4And the shattered wrecks of
aswspaper properties throughout the
'ountry prove That only finBncial ruin
waits the misguided indiriduals who