Hawaii holomua = Progress. [volume] (Honolulu) 1893-1895, 1894-05-02

Hardware
Company

uf advertising HAVE oSsh R1u KEN
and with more or less success. by
the believers in the use Of pr.n-
tiers ink. The manufacturers of
Pears Soap, for instance occasion
ally bny paintings that have
been ON exhib ton in the Pari's
Salon aud have autographs made
from them for the purpose of
bringing their prll lct befire
the people. Ii adl.tton t. slch
side issues, Pedrspen,ls hundreds
thnus ,nds of dallirS annually
among the newspapers and mag
q mes. Some years 90 the agents
IF certain article on sale IN New
York N de Il hit in advert sing by
having OH Broadway daring bnS
mess hours two fltIaessly dressed
Negroes werringvery higlc 'lIars,
on the b ,ckS of VII ch WIS pr n
tel Use S niths PJls" Tie
idet WAS novel and the public
caught on. Rising Sin Stove
Polish has bee kept b sfore the
public for ye,rs through persis-
tent, aud sometimes expensive
advertising Twenty odd years
ago the manufacturers of tn $
polish started half dozen men
across the orninenttp punt 5 gus
on rocks aud fences The Aer
motor Co. of Chicig) have In
creased its sales more thin five
hundred per cent in two years by
the use of printers ink. We
believe we have been instrumen
tai in increasing the les of the
Aemotor by keeping everlasting Y
at it i'll Hawaii.
We do not wish to say that al
vertising will sell any manaflc
tured article; there is no use
spending money IN advertising
cheap aud nasty" goods be
canse the people will not be hood
winked. If HayiI md China wt>
not the superior article it is. al
our advertising of it would no
have sold tue thousands of pieces
that we have. We simply cali
the attention of the people to ii
and its superior quality is appar
ent to the customer directly .;
piece OF it is ,mined.
Printers ink has helped the sal,
IF the James Locked Fence bu
wo Id not have dnneS so If it ha,
been as fimsy as the ar din Y wire
fence. First; the economy Their,
IS in bullding it recommend
it to the plantation manager ant
then It's durability clinches til,
the sale Ii the stays AMI wash
ers cost ms much rs an ordinar,
redwood post .onr s,les of tia
material would nut have reached,
such enormous proportions.
Oar average sale of the Pans.
Iron Stove IS about two day til,
year round. III was not til.
best iron stove on the market W,
would not sell that many IN SIN
months. Advertising is the til
t, the public the good points II
| thearticle sells It Just rs the gnod
qualities of the Fischer Stse
Range mnkeit desirable articI,
FIR people whn wish to economs,
in the use of fuel.
We buy only what has proven
gnol after people in the United
States or E irnpe have given it ),
trial; We profit by cir expsrincs
if the articles ara goood We bul
and sell them; if they are pnoi
,, we steer clear of them. When
we advertise an article it is to at
tract attention ID it; the news
paper is the button We push. the
salesman does the rest.
Persistent advertising coupled
with the art ca being a superior
ola b IS sill tlnus,al, Of the
! Frans Walcot E aory File. If i
had been no b-ttsr tIan an or
d.n1ry scyihs ssons We prob .bly
would MT have sold twenty.
When a man fnds out that his
table knives may be kept SD rp at
al ffs,ssS ~ sn avn 4,,sa Of 6rr..