The evening world., 1894-03-07

the age He was asked yesterday
whether he had looked over the report
made by the committee OF experts who
examined The Worlds books. Mr.. lIar-
per said he had read the report very
carefully. II could have told the pub
lic." said hc. that the circulation OF
The World was over 100000 before the
report was made. l do some advertis-
ing. you know. and always like to know
what am getting for my money. by
the way, It may not be generally known
that ! had the honor to first challenge
the published statement made by The
World. as to its circulation. 1t came
about in this way. l happened to be
doing considerable advertising at the
time The World made the offer to re-
turn to every advertiser the price OF his
advertisement II. upon examination. the
circulation OF the paper was not abso-
lutely as 1t was represented.
The day received my bin from The
World-and 1t was big amount-l also
received a bill from another
newspaper. thought the bill from
the other paper was excessive.
knew they dIl not claim to
have any such circulation as The World
printed every day at the head Of Its
ed. .orial column. I objected to the
pr ce the manager OF the other paper
charged for the reasons above stated
He claimed that The World had no such
circulation and intmatcd that The
Worlds figures were bogus. 1t did not
strike me that they were. but l de-
ci ed to accept The Worlds offer and
refused to pay its bill until 1 could
satisfy myself as to the genuineness of
ITS Sla.m.
A COMMITTEE OF EXPERTS.
1 was told to select my own COM
mittee. That was certainly fair. ! in
vited the President of the New York
ClclrnE-liouse-a man who handles
more money every day than any other
living man-to act ms Chairman OF the
committee. lie consented. Then ! Sc
lected the presidents of two big banks
to act with him. They found that The
World had really understated Its cir
culation. The investigation was n
thorough and complete one. I was In
tcrcsted. l wanted to learn the truth
becdm. satisfied that The World was
hot m the habit OF making any idle
DOdsts. pau my Dlil anu nave ptch
paying bills ever since without ever
questioning the figures. l also may add
have not had any advertising people
try to give me points on what The
Worlds circulation really is.
"Of course II is n great tribute to The
World when men OF the business stand
ing of the gentlemen who have so re-
Gently looked over the books OF the
paper can take the time TO perform
what Mr. Pulitzer so truly characterizes
as public service. There Is not the
slightest doubt that The World Is the
greatest paper printed In the English
language. 1t has got the largest circu-
lation because It meets with the largest
share of public approval. 1t Is up to
date and generally right. When the peo-
pie want thing in this country they
want It. They want The World and that
is the reason why 1t has obtained such n
great circulation. 1t IL all simple enough
when you resolve the proposition into
its constituent parts
THE GREAT PUZZLE SOLVED.
"Why do the people like The World
Simply because MIR. Pulitzer who. to my
mind is an intellectual giant, has made
such paper that they cannot help
| liking Il. lie has solved the great puzzle
of business. lie learned early to select