The evening world., 1894-03-06
Meant for the People First, Last and
Always, and Hence the People
Make II Strong.
COMMENTS ON THE FNANCIERS WORK.
Bank President Hepburn, Banker Wormser
and Others Analyze the Means by Which
Tho World Has Gained . Greater
Constituency than Any Other
English Paper.

= ~ l'p'iS 'i"t y NtiubV uuiS III
culation for January and February last
was 433, l67 copies a day has been a sur
prise even to those who realized what a
great success the paper had achieved
They were hardly prepared for the proof
that. in Its triumph, II had far surpassed
in circulation any other newspaper
printed in the English language.
No room for doubt has been left,
though. The testimonial signed by the
six representative ~financiers of this city.
who accepted 'Thc World's' invitation
to make an investigation OF It's books,
reports and accounts, in order to learn
just what the average daily circulation
was. shows that 43s. 167 is the figure.
The certificate. printed elsewhere. and
signed by j. Edward Simmons, Presi-
dent Fourth National Bank and EXPIRES
ident of the Stock Exchange; Thomas
L. James, President Lincoln National
Bank and ex-Postmaster-Genera of the
United States: A. Il. Hepburn. President
Third National Bank. ex-Comptroller OF
the United States Currency. ex-Banlt
Examiner of the United States and ex-
Superintendent of State Banks; f.. w.
blDDliiluS ldlt, VI IL -Soods ols VI
Bloomingdale Bros; Henry Clews, OF
the banking house of Henry Clews &
Co., and Charles w. Dayton. Postmaster
of the city of New York. is u testimonial
which effectually settles a public Ques-
ton.
Among business and professional men
establishment Is expressed ut this phe-
nomenal showing of success. 1t Is ac-
companied by congratulations for the
that has achieved 1t. by
opinions that the success has been we'll
and by prophecies hat the path
way of progress Is still wide open and
that The World will push forward In
the future as It has In the past.
MIR. HEPBURN's COMMENT.
"There does not seem to be much
need for comment on this matter" said
President A. Il. Hepburn. Of the Third
National Bank. yesterday. who was
one of the committee which issued the
certificate of circulation. THE figures
speak for themselves. They are more
eloquent than words In a case like this.
For n newspapers circulation is
simply n question of its constituency. A
ltN Fphpti ~ u 'oiiStithtii'S VI wv
i3S, 900. and probably with more than
twice that number. as 1t Is fair to
count on at least two readers to each
o circulated. certainly must have
won public confidence and admiration.
II The World did not please the people
the people would not support 1t as they
do.
How does It please the people? Well,
It probably pleases a great many differ
ent people in n great many different
ways. The field It covers Is so large
and so varied that the average man can
find what he particularly wants to find
in 1t and as much else as he chooses to
read. 1t Is n great newspaper.
probably the one thing that has con
tributed more than anything else in
winning the paper public support has
been its evident desire to serve public
interests at m expense IT seems to
have no master but the public good.
Its favori:es soon cease to be such II
they prove false to any public or private
trust which has been reposed in them.
1T has been this fidelity to the public.
together with the employment of the
highest ability IN the various depart
ments of The Worlds service. that has
brought about this spleadfd result, OF
which The World is now so justly
proud. / look for It's continued adj
vancement, not only in point of circula-
ton. but as a mind-moulding force"
FROM GEN. JAMES.
What Mr.. Hepburn had to say was In
line with the statements OF Thomas l..
James, President OF the Lincoln National
Bank, and accommodation of the
United Sta.es. who was also one of the
s,gners OF The Worlds circulation GER
tlncate.
when HI books proved conclusively
to us" he said. that The World was
circulating more than 433 900 copies every
cay | was astounded. ! had always had
my doubt hou newspaper circulation
figures, although | knew that The
World had n very large circulation. ]
never thought. though, that II APP
preached the figure whiSh our eXamina
ton proved.
What has done It? Well, a score OF
things. The paper has served he public
with the sort OF news that It wants,
1t has served the public by taking ur
''' = ~ - ~ N'N"N 49, '''ti
public abuses. IN charitable work II
has proved itself 10 he n wonderful
4 roe. With all this 1t has manifesto
itself 10 be splendidly Independent. Take
all these thing and add 10 them the fact
that, in my o?inion, Mr.. Pulitzer has
displayed great sagaCity in the selection
Of men on his stan, Ia all departments
md YOU have nv reasons as 10 why
think that The World has been such q
great success. Let the same conditions
continue and ] Sc. no reason why thu
same success should not be continued
and added to-
HOW JOHN GOOD SEES.
John Good, the President OF the grear
cordaBe company which bears his name
and n man whose reputation Is an In
ventor and ~financler is known through
out the world, said that he wanted t,
congratulate The Worl. on the wonder
full success 1t had achieved. as shown by
the certificate OF circulation. The sig
natures attached ~ IL" he sail. "leav,