San Antonio daily light. [volume] (San Antonio, Tex.) 1886-1907, 1894-06-12

chilly as the liberal advertiser, for
he knows that they apply to every
day business but some think they
do not apply to cities, counties
and states. In this way they are
unquestionably wrong. Every COM
munity is practically a business
firm of which every citizen is a
member and prosperity for all de-
ponds upon individual action.
In the case Of Texas g. Co.,
to use a business phrase,
we need capital and labor to devel-
op the natural resources that lie
around US. We have bOnanZas in
every way, but what is the use if
those who would attain them are
ignorant of their existence? If mer-
chants have bargains and don't adj
vertise sales are slow, if people
have bonanzas and don't advertise
them, that progress is not made
that would otherwise have added
to the prosperity of the people.
What has made California, Flor
ida, Kansas and other states? Adj
xertising! The only trouble has
been that those states have been
guilty of Misrepresentation in their
booming. In state business, as
with private firms, honesty is the
best policy. None of these states,
in climate or natural resources,
can in any way get ahead of the
Lone Star state.
Texas has not done 1.-THE Of the
advertising that these states have,
and yet, in proportion to her ad-
vertising, actual and indi-
rect, she has realized much
from her little advertising.
1t is true that some have mis-
represented Texas and done her
an injury, for deception recoils on
the head of the demurrer like
boomerang. Deception was wholly
unnecessary. To tell the plain
facts of Texas is enough to draw
capital and labor to it. If not they
are not wanted, for a dissatisfied
immigrant is never good citizen.
All this is true, some will say,
but how are you going to adver-
tise city,county and state? Why,
just as you would business. Tell
the people what Texas offers, and
what they can make out of it, and
you will find that the enterprising
capitalist and laborer will not be
slow to accept your offer; it is
profitable.
When a drummer comes here,
representing a business house of
the north and east, he brings sam
pies with him. These he either
carries around or has in sample
room for the inspection of dealers.
IT'S thus he sells and makes for
himself and his firm.
Now what Texas wants and
what she must have is samples"
to carry around or sample rooms"
(eXpositions) to show off her nat
ural resources and their utility.
She wants also good drummers,
who can talk and work.
Texas, in carrying around
samples in exhibition cars, as has
been done, and as the Texas Press
Association proposes to do, can do
great good by showing others, who
cannot or will not visit us,
the bonanzas that await
them here. But locally,
like a drummer, we must have
"our sample rooms" where visit.
ors can see what we offer and as
certain its value. Call this an eX-
position, fair or what you please,
it is all the same, but don't make
the mistake that has been done.
Such expositions or fairs should
show the natural resources of
Texas, their utility and profits, and
not be mere bazaar to exhibit
the wares sold by local merchants,
that are made in other states.
Such exhibits are to our detriment
for it leads to increased sales and
money that should stay here only
goes to other states giving them
prosperity at our expense.
There should be in every city a
permanent sample room of the
products of the resources Of Texas
and San Antonio has a building
that could and should be utilized
for this purpose. 1t is the historic
Alamo. Remove that hideOus wood
en- floor and restore it in it's origi-
nal form and no better place could
be found. 1t would then be not
only more honorable to the patri-
otism of modern Texas, expressive
of substantial admiration for those
who died for Texas liberty but
would be far more useful and at
tractive. 1t should be state mu-
scum and the day will come-as it
should-when that museum will be
inauUurated. Let us hone that the