Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1894-01-25
a BROWNING INDUSTRY.
The Clover Medicine Company Rapidly Enid.
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Augusta has long been noted for it, solid,
substantial business industries-its mopster
publishing houses, its cotton mills, pulp
and paper mills. is saw mills and wood
working establishments and hundreds Of
industries that keep their employees lbnsy
the year around, without shut-downs OF cut-
downs, strikes or lockouts, and the list
grows larger year after year. -
One of the latest and most fourishing il
the Clover Medicine Company, orgalizsd
Nov. 20, 1898, for the manufacture and sale
OF those well known remedies, Clover Bit
tiers, Balsam, Ointment and Tea.
These medicines were formerly put up
by Mr.. J. j. Maher of this city, and his
success in handling them is told by the fact
that he sold over $4,000 bottles, realizing
10000, in the past five years. The de-
mand outerew his facilities for handling
the business and a stock company was or
ganized as. stated. The stockholders
include some of the best known
and most substantial business men of
this city, every man Of whom is enthusias-
tic over the prospects Of the company
Since last December the company has
been located in the Wells building, Water
street, where it has q pleasant office and
well equipped laboratory, though much
cramped for space. The company is nego-
tiatng for the purchase Of the building and
if successful will occupy the entire space.
As is now much of the advertising is of
necessity, done in other quarters. Induce
ments have been offered to locate at Port
land, but the company prefers Augusta and
will remain here if satisfactory arrange
ments can be made. II
The officers of the company are: Presi-
dent, II. II. Rice, Pennington; treasurer,
J. J. Maher; directors, II. II. Rice, J. j.
Maher, G. A. bennett of Buxton, + y.
Lynch, Richard Palmer; business mana
ger, Richard Palmer. 60
The business is under the direct supervis-
ion of Mr.. Palmer and Treasurer Maher is
devoting large part of his time tothe
work. There are four men on the road in
Producing the goods and two men placing
advertising contracts. The force at the
laboratory now numbers 10 persons. being
increased from time to time as necessary.
The Clover Bitters is put up in l6 ounce
bottles in cardboard cartons aid safely
packed in boxes. The balsam is in three
and eight ounce bottles and is alio attract
lively put up. The ointment is in Mt at glass
Jars and the tea is shipped in small pack
ages. Each medicine is prepared with the
utmost care and shipped in first class ap-
pearance and condition. Trial bottles and
samples of each are to be put into every
house in the country, together with adver-
Using circulars and testimonials in different
languages. ali
'"' The advertising alone is large item.
The company proposes to expend this year
several thousand dollars for that purpose.
Circulars by the million, newspaper ads
by the page and other devices will be used
to make known the virtues of these prepa-
ration. One item includes l,o0e,0oO
paper bags, printed, for the use Of dealers
handling the goods.
In the last 10 days orders have been re-
ceived for over 25 gross of the balsam and
bitters, and the sale is rapidly increasing,
The demand for them SO far has grown out
of their merits, and it is believed that with
the aid of liberal and judicious advertising.
the sales will equal that of any on the
market. ~,
The men behind the enterprise are
hustling, energetic business men, and there
is no question but what, if push and hard
work can land the company at the head of
similar concerns, it will be done. The stock
is selling we'll, and to solid, reliable men,
Every indication points to an enormous
business for the coming year. Success to
the company. =.