The evening world., 1894-03-07

tks age. Hs was asked yesterday
whether he hid looked over the report
mado by the committee Of experts who
examined The Worlds books. MIR. Har-
per said he nae read the report very
carefully. 81 could have told the pub
lic," said ne. that the circulation of
The World was over 10000 before the
report VAS made. / do some advertis-
ing. you know. and I always like to know
what l am getting for my money. BY
the way. II may not be generally known
hat 7 had the honor to first challenge
the published statement made by The
World. as to Its circulation. II came
about in this way. happened to be
doing considerable advertising at the
time The World made the offer to re-
turn to every advertiser the price Of his
advertisement II. upon examination, the
circulation OF the paper was not abso-
lutely as II was represented.
THE day l received my bill from The
| world-and It was a big amonnt-I also
received n bill from another
newspaper. I thought the bill from
the other paper was excessive.
II knew they did not claim to
have any such circulation as The World
printed every day at the head OF its
editorial column. | objected to the
! pre- the manager of the other paper
| charged for the reasons above stated.
He claimed III The World had no such
circulation and intimated that The
Worlds figures were bogus. IT did not
strike me that they were. but I de-
ci.ed to accept The Worlds offer and
-~Sa..l 80 oo, lt. hin .,nytI na,lJ
satisfy myself as to the genuineness Of
Its claim.
A COMMITTEE OF EXPERTS.
was told to select my own COM
mittee. That was certainly fair. I in
vited the President of the New York
Clearing-House-a man who handles
more money every day h any other
living man-t act as Chairman OF the
committee. He consented. Then / Sc
looted the presidents of two big banks
to act with him. They found that The
World a really understated Its cir
culation. The investigation was a
thorough and complete one. I was In
terested. ! wanted to learn the truth.
: became satisfied hat The World was
hot IN the habit OF making any idle
oohstb- j pAta ivy o' ahu hoNS oSN'
paying bills ever since without ever
questioning the figures. I also may add
I have not had any advertising people
try to give me points on what The
Worlds circulation really is.
"Of course It Is a great tribute to The
World when men of the business stand
ing Of the gentlemen who nave 80 re-
Gently looked over the books OF the
paper can take the time to perform
what Mr.. Pulitzer so truly characterized
as a public service. There Is not the
slightest doubt hat The World is the
greatest paper printed in the English
language. 1t has got the largest circu-
latlon because 1t meets with the largest
share of public approval. 1t is up to
date and generally right. When the peo-
pie want a thing in this country they
want It. They want The World and that
is the reason why 1t has obtained such a
great circulation. 1t Is all simple enough
when you resolve the proposition into
It's constituent parts.
THE GREAT PUZZLE SOLVED.
"why do the people like The World7
Simply because Mr.. Pulitzer. to my
mind Is an intellectual giant. has made
such a paper that they cannot help
liking 1t. He has solved the great puzzle
of business. He learned early to select