Evening star., 1894-03-02
AT THE TOP OF THE LIST.
The Star the Rest Appreciated and
PatrOnfzed Evening Newspaper I'm
the Country.

The Star the Best Appreciated and
PatrOnized Evening Newspaper In
the Country.
From Printers Ink
To decide about how to advertise In the
District of Columbia seems an easy mat
ter, and it is so. Many advertisers think
the District Of not enough Importance to
te considered in an advertising campaign.
but in this they are wrong. Its population
is greater than that Of either Of the terri
tories. Alaska, Arizona, Oklahoma, Indian
or New Mexico. and is nearly half as large
as that of all combined. 1t is larger than
that Of either of the six states, Nevada,
Wyoming. Idaho. Montana, Delaware or
North Dakota, and a good deal larger than
the combined population of the three first
ramed. 1t has an area of sixty square
miles.
The city Of Washington is practically all
that there is to the District Of Columbia.
According to the American Newspaper Di-
rectory for 1893 there are sixty-seven papers
of all sorts. and of these many have large
issues. one printing more than a hundred
thousand copies every issue. but the read
ers are not within the limits Of the District
To reach the people of Washington the ad-
vertiser has to consider only the daily pa
will consider, first the newest, the Evening
News-a good paper. decidedly. and one
having friends and patrons A paper well
worth an advertisers consideration.
Next we will consider the Washington
Post. 1t is the only morning paper, and an
exceedingly good one. 1t compares favor
ably with the best American papers, wher-
ever published. Its Sunday edition Is to be
specially considered for 1t occupies a most
important field, and is satisfactory to every
body. The Post has vastly improved in
recent years. and has become an exceed
ingly valuable property.
Finally we speak of The Evening Star
In Importance In Washington The Star
comes first. and is probably not only the
most conspicuous and prosperous daily in
Washington, but is without doubt the best
appreciated and best patronized evening
newspaper in the United States. In point
Of circulation 1t is not reached by any other
evening paper that Is sold for more than
one cent anywhere in America. The circu-
lation Of The Star is confined almost ex-
clusively to Washington. 1t is claimed for
1t. and probably truthfully claimed, that
no other newspaper in the country goes into
so large a percentage Of all the houses with
In a radius OF twenty miles from the office
VI puDHCdtlOH
The Star has enjoyed unprecedented pros
perity for twenty-five years. and Is one Of
the very few papers that has failed to ad-
vance its advertising rates In proportion to
Its growth in circulation, influence and pop
ularity with the community in which it is
issued.
Considering Its character, influence and
circulation its advertising rates are ex-
ceedingly low. being matched in this re-
spect by no more than two or three news
papers issued in other sections. The class
of advertising 1t carries is of the best. The
value of this paper to an advertiser, all
things considered, and taken in connection
with the comparative cost of advertising
in 1t. places it not lower down than third
in list Of all the best daily papers pub
lished in the United States, and In making
out such a list a we'll informed advertiser
will have great difficulty in deciding upon
even SO small a number as two to place in
advance of The Star He may even fail to
fix upon one.
The actual average circulation of The
Star, as given in the last issue of the Amer
lean Newspaper Directory, is 1886. It is
and always has been, the only daily in
Washington to furnish the publishers of
the Directory with a statement of circula-
tion, made with such attention to definite
ness and detail would permit of its ac-
curacy being guaranteed by the Directory
by the usual s1U0 forfeit