The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1894-01-07
ENTISTRY
NO LONGER
TORTURED.

1t was not until 1852 that advertising
was resorted to, and to a bookseller
was the innovation due. Then followed
the hue and cry notices, inquiring
thieves, etc, and by gradual stages.
covering the greater part Of the seven
teenth century, tradeSnen fell into line.
and the beginning Of the eighteenth
century marked a new epoch in the
printing world Today advertising is
an art, and those who indulge in it, in
a judicious and conservative way, gen
orally find it profitable. According to
Webster, advertising is ''the act of in
forming or making known" Nothing
has given such an impetus to the art
of printing as the discovery that 1t
could be extensively and profitably ap-
piled to business purposes, and that the
press could not only disseminate stores
of learning and transmit them from
one age to another, but be made a use
full agent in the affairs Of everyday
life, alike to the banker who solicfts a
loan of millions and to the servant who
seeks a situation. To the afflicted. adj
vertising has opened a path to certain
relief. In this city there is an illuStra-
ton of the beneficent results of adver-
Using which is worthy Of notice. For
nearly four years DR.. Hector GriSwolds
/ a dentist whose skill, courtesy and pro-
fessionaI standing are recognized by
all, practiced in this city. His business
i WAS DGOI1LdDle, Ills CllGIlS many anu Ills
work praised. About one year ago he
procured the rights to this Territory Of
what is known as the Hale method, by
which operations are performed pain
! lesSly and expeditiously, and in. addi-
ton thereto he purchased all the latest
appliances known to his profession
I Thus equipped he was in a position to
stand in the very front ranks of dem
tiStry in the West, but the ethics OF his
profession deferred him from making
known by advertisement that he was
able to make an occupation of a. dem
lists chair a pleasure rather than a
torture, as under the old methods On
/ the other hand, his duty to the people
swayed him and he plunged into pub
licity. He advertised judiciously and
/ truthfully, patients crowded his par
/ lors in the Union National Bank build
| ing, and his work and their endorse
ments during the year just passed more
| than trebled his business, compelled
I him to employ steadily two expert
assistants, and at times four, and made
+ his name a household word throughout
Utah, he now having clients in every
part of the Territory. He. aspires to
work for the better class, for people
who appreciate scientific work, and in
| this laudable ambition he has been sig
naIIy successful Among his patients
are the leading social business and
professional lights of the city and Ter
ritory, and to them he refers with a
pride pardonable even in q professional
man, who, during a practice Of eighteen
years, and a special course of instruc-
ton under the most expert doctors Of
4 dentistry, seldom allowed his name to
appear on a simple business card. The
rush of business was so great that
many desirable patients were compelled
/ to go elsewhere, but with the experience
gained a system was originated and
! successfully carried out by which there
is now no delay, and patients can pre-
pare to receive treatment with the
assurance that all operations will be
performed scientifically, painlessly, ex-
peditiously and at reasonable charges