The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1894-09-11
How the Great Increase Was
Made-A Few Secrets.
NEAR TEN THOUSAND.
This Paper Shows a Daily
Average Of 1906,
Covering the Three Dull Sum
mer Months.

This paper devotes very little Of its
space to boasting Of its great growth and
circulation, but feels sure that its readers
appreciate something in that line Occa-
sionally, hence a few remarks today.
During the twelve months ending with
the 1st of September the TOPEKA DAILY
STATE JOURNAL has made a growth
which is almost incredible without the
figures, which are given below, to prove
it That is to say, the circulation of this
paper has increased ever fifty per cent in
one year, and thousand per cent in the
nine years during which it has been
under its present management
With the exception Of the past twelve
months the growth has been gradual So
great was the prejudi against the
STATE JOURNAL when its present pro-
prietOr bought the property at receivers
sale in 1885, that it required several
years to make any considerable head
way.
The following table gives some peril
nent figures CONCERNING the circulation
of the DAILY STATE JOURNAL:
In the year 1883 the circulation was--.----- 500
Daily average for year lsai 4ss0
Daiiy average toE year 1872 -------------- 5,ge9
Dahy average for three months ending
ing August "a, 1894 --------.-.- ., SOC
1t is generally conceded that most
newspapers have lost heavily in circula-
tion during the last year owing to the
hard times.
This paper owes its progress under the
adverse circumstances to several reasons
and conditions, namely; In the first
place the STATE JOURNAL is NEWS
paper, not an organ. Its first ambi-
tion is to print the news and print it
first All other considerations including
the furtherance Of any political party's
interests are secondary. 1t tries to be
truthful, fair and enterprising. 1t pune
lures hypocrisy and pretended reform
wherever it sees it.
The remarkable reason for the gro with
however, lies in the fact that more labor
has been expended. more money paid
out, more printers employed, more re-
pOrters at work, more local and teIe-
graph news published than during anv
similar period in the papers history.
Topeka people never got so much news
for 10 cents week as they are getting
now in the STATE JOURNAL.
The daily local circulation of this paper
has for years greatly exceeded that Of any
9th er Topeka daily, being double that Of
ITS only riv al, the morRing paper. The
STATE JOURNALS total circulation now
leads them all The STATE JOURNAL has
never made any great claims as to its
outside cir culation over the state, but
during the past twelve months while a
big growth has been made In the city. it
has made great stri des on the outside.
Within radius of fifty miles of Topeka
Its outside circulation exceeds that of
any daily printed at Topeka
The Topeka Capital frequently pub
fishes q state nent that it pays more post
age than the STATE JOURNAL and more
In fact than all che other Topeka dnilies
combined. This was doubtless true. bnt
as no postage is paid on any papers cir
culated in Topeka, OF Shawnee county.
the Capitals own boast shows its mearer
local circulation when the STATE JoUR-
NAILS total daily circulation exceeds that
of the Capital
In order that there may be no doubt
On this point the STATE JOURNAL. will
take the period Of three months last rast.
June July and August, 1s94, prove its
average daily circulation to have been
during that period a.soe and otfer one hun
1red dollars 70 be paid to the Topeka Dailv
Capital fcr the same kind Of 4 sworn detail
ca statement covering the same period to
rade nrrf e 7-~4~f