Fort Worth gazette. [volume] (Fort Worth, Tex.) 1891-1898, 1894-04-01

|In Regard to nm oranniEation whose
Rnminentipns Extend Through
OUT the Union.

Rumifientions Extend ThrouEh-
out the Union.
Doubtless most Of our readers have
heard Of the great Atlantic and Pacific
Tea Company; many have doubtless
been patrons Of the concern In other
cities. but. It Is safe to say. none have
any conception OF the wonderful re-
sources and vast extent OF the colossal
Institution. The organization Of this
company by n party Of capitalists took
place back In the SOS. It was the be-
lief of these gentlemen that the estab-
lishment Of retail stores for the sale
OF choice teas and conees at prices
much less than those received then by
the dealers would be a successful bust
ness enterprise and yield a fair return
on the investment, as well as result
In the distribution Of the choicest and
purest Of the fragrant leaf and berry
This, of course. meant an absolute
revolution OF the retail trade. II meant
the cutting on of the several proiits
OF the middlemeh--the broker, COM
mission merchant and wholesaler, all
of whom. up 10 that time. had had
their profit from the goods before the
RETAILER had has turn. This was all to
be saved and the saving to be given
the consumer In increased quality at
a decreased price. II was stupen-
dous undertaking, and many were the
skeptics who warned the promoters Of
failure. The plan was put into shape
and launched. however, and today the
Great Atlantic and Pacific Tea Com
pany IL the result of that plan, and II
is name that is known the length and
breadth of the land Many OF our
roo la raanIlaaf rfh hp
Of these necessities were far In eX-
cess of those they now pay, but few
L are aware how much Of the credit for
the reformation belongs to this CONF
pany. nor that they were the first to
|inaugurate the plan OF putting tea and
coffee on the consumers table with but
one profit
Stores were rapidly located one after
another In all large centers of popula-
ton, with headquarters in New York.
Agents are stationed in every tea and
coffee producing country, and the first
and finest grades selected. The goods
are received direct in cargo lots at the
|company's warehouses. and from there
distributed all over the United States.
How successful the enterprise has
proved Is amply atteFted by the fact
that one cannot pass through any city
OF Importance from Maine to the Mis-
souri, river without noticing generally
red front, sign and Illuminated IT"
the trade mark of the company II has
been remarked by travelling men that
"a town which cannot support an A.
| and p. store is good place to let
|alone." However this may be, II is n
GENERALLY accepted fact that the pres
ence OF one OF their stores speaks well
for the prosperity Of the city in which
1T is located. Some idea OF the magni-
tude Of the company can be gathered
when II IL understood that there are
200 stores In operation Urom which
| are run 1000 wagons requiring the
|servlces of 1000 horses and 1000 men,
with all the salary lists furnishes main
tcnance for upwards OF 5000 persons
| in all city by itself were all massed
Together. OF course It Is a self-evldent
fact, and one which naturally follows,
that where such vast quantities OF
goods are handled and such enormous
facilities brought into service, backed
by years Of experience and large capl-
tai, the company buys at figures en-
tirely beyond the reach OF small deal
ers. This being the case, the consumer
directly benefits in price and quality,
How greatly thls benefit ia INDUCED
In, the immense business. well up In
the millions annually and It's millions
OF patrons. conclusively proves.
The new store built for them at 1903
Main street, by ]. w. Spencer,
they may we'll he proud OF. as may the
city. It win justly rank as the hand
soonest In town. The walls viii be
adorned with imported scenes and
landscape views OF the Flowery King
dom, richly paneled and decorated.
and will be altogether model Of the
decorators art, illuminated, It will be
n thing OF beauty, and win amply re-
pay n visit. The store opens Saturday.
April Z. and all visitors viii be pre-
sented with a beautiful souvenir.