Fort Worth gazette. [volume] (Fort Worth, Tex.) 1891-1898, 1894-08-19
daily in Texas. Awaiting your prompt
reply we are, yours truly,


The replies OF Geo. r Rowen q CO.
10 this and subsequent letters were
and unsatisfactory. they
did not care TO furnish us with the de-
sired Information for reasons best
known 10 themselves, consequently the
matter was eventually turned over To
the general attorneys OF the News at
Galveston. Messrs. Wine. Campbell q
Ballinscr. who addressed them the fol-
lowing letter.
Galveston. Tex, Aug. 4. iSa4,--Gcorge
r. Rowell < Co., Publishers No. 10
Spruce Street. New Nork-Dear Sirs:
As the general counsel for the corpor-
alton. A. IL. Beio * Co, shere has been
handed us a clipping FROM Printers
Ink" In the Texas Column thereof as
follows; THE Post, Houston, Texas,
has larger regular Issue than any
daily In Texas, and is so guaranteed by
Rowelrs 1894 Directory under forfeit
OF 500. 3. Q. BccSwith, Sole Agent
Foreign Advertising, New York and
Chicago"
To this statement your attention is
respectfully called, and we beg 10 ask
whether the same was published with
your authority. aud whether or not You
make such guaranty. and have author
tied the use OF your uRtne IN connection
therewith2 Your very early attention
AAA AhElg Will hN WY AAA'h NllfANNAH
ated by us. Yours very truly,
WILLIE, cAMPRELL a BALLiNGER
Answer.
New York, Aug. S. iS9i.--Messrs.
While Campbell x Balinscr. Mensng
Building, Galveston, 4eNas-Gentle-
men; lseplying TO yours of August
The matter quoted by you appeared Us
an advertisement IN Printers Ink, and
was paid Tor at regular rates.
Concerning the statement which 1t
contains We quote the Dallas News
May %, as follows:
Replying TO yours OF May %. Tho
accuracy OF the rating In the AMERICAN
Newspaper Directory, accorded to The
Houston Post, rs guaranteed as per
marked paragraph In ihclosed circular
This is the extent Of our guarantee
We are not responsible for statements
made by advertisers In the columns oil
Printers Ink
This appears to answer your inquiiics
In fun. Very respectfully
GEO, L. ROMGl4I. & CO."
The marked paragraph referred TO in
| the above letter reads as follows.
Circulation ratings accorded IN the
! American Newspaper Directory Tor
1894 represent the average Issue OF the
| publication for the year preceding the
date of the report Practically they
| represent the average issue for the year
| 1893. Ratings stated In figures, az By
leters followed by one asterlsk are, In
| all cascs. based upon a report furnished
| by the publisher Such ratings are alb
sottely reliable. The publishers OF tho
Directory pay a reward OF 500 for each
and every case where IL shah be proved
that a paper rated In figures OF by "a
| letter followed by one asteriak, was not
| entitled TO the rating accorded
Comment on the above II unnecessary
and the Qualification for the headline Of
this notice viii be APPARENT
A. II. BELo y CO,
Publishers News" Galveston and
Dallas. Texas.
To the above publication the Houston
Post has made this editorial reply;
A Question of Circulation.
sghe correspondence gttWv.n a, a
Belo & Co.. publishers OF the Galveston
News. and George = Rowell a Co.
advertising agents. New York which
Is published In today's Pout, IS self
explanatory.
TO the Interests Of advertisers, foi
some time published an advertise
mcnt 10 this effect. "The Post Hous'
ton, Texas, has larger regular issue
than any daily IN Texas, and is 81 guar
anteed by Rowells 1894 Directory, un-
]
The propdetors OF the Galveston
News sougkt TO learn from Messrs
George p. Ruwell s. co. " they had
authorized the statement contained Ia
the advertisement, and the reply OF
the publishers, es win be seen IRON
the correspondence referred 60, y
plainly and explicitly 30 the aiilrma
live, and the Invitation ia held out
to A. H. Bclo q Co. 10 step up and
disprovc the statement and secure the
500 forfeit. This Messrs' a. II. Belt
x Co. have made no enort 10 do,
The Directory published by Messrs
George r. Rowell co. Is accepted
Az authority on newspaper circulation
by advertisers throughout the country
Il When they give a newspaper rating
1t IS based upon information whicf
they obtain from various Inside source
and the publisher who II willing lhn'
the advertiser should have the infOrma
tion which Is his right concerning IN,
bona nde circulation OF the newspaper
which he patrouizea, that being the ba
pis Of his contract, does not hesitate L
make an authoritative statement, back
ed up by such testimony IA can not b
disputed
This ~ what Messrs, George r. Ro
wen & Co invite publishers to do. TIL
is what the POST has done and Il u
what the News has persiatenily refused
TO do.
The Post honestly DelleNeh lihAN W uA
larger circulation than the Calves
ton News. and ia therefore more val
liable TO advertisers. Its books hayi
always been open to bona fde invesu
gators. Rowell comedies the Galveston
News 1900 circulation and The Post be
lleves this Is rather excessive, and !
~ the oPst's business 70 know. Tn
POST has shown It's hand and the Cal
weston News knows whnt II ha 4
beat II II can show an excess owe
the Posts figures for 1893, or even al
. approximation 10 them. the question
viii then come up as 70 the lncreas
I for 1894.
. But the News dare not show u
hooks. II dare not meet the insu
squarely, as the Post has done, and
willing 10 do at any time
The Gazette is credited In tho dire
: tory for the current year, issued b
Messrs. George p. Rpwell Co.. wit
: the second largest daily circulation
: the state. the. Houston Post, as state
in the above correspondence. being o
, corded the first place. We believe thi
: the rating Of The Gazette should hay
: been frat, Instead o. second. but wal
/ ing that Issue. The Gazette holds !
3 self IN readiness 70 subatantiate u
correctness Of HuweirA Directory, whic