The morning call., 1894-05-01
ALL FOR NOTHING.
California Products In
Chicago.
WILL BE EXHIBITED FREE
Perfecting q. A. WoIkup's Great
Scheme.
WILL BE EXHIBITED FREE.
FINE ELECTROMAGNETIC HOUSE.
Everv Man Who Produces Something
in This State Can Advertise
Without Cost.

| State the people OF California are 10 eol
something for nothing in the golden East.
They will get lot of magnificent and
practical advertising which will cost them
not one cent. furthermore, they Will Do
paid for doing the advertising.
The scheme Is novel one and ID no
longer In the embryo state. 1t has been
perfected and is ready for business. AT
the head and front of it is G. A. Wolkup.
business manager of the Chicago Times
aud general manager of land company in
this State.
Mr.. Wolkup left Chicago for California
last Saturday night. He will arrive In San
Francisco tomorrow, and will at once go
to work to put his scheme in operation. LII
statements that have been made on good
authority are true this project will he
great thing for the tllers of the soil In
this State as well as for all commercial In
dustres in city or country.
The plan of the scheme briefly outlined
is this: An extensive permanent exhibit
Of all California products will be placed i'll
the very heart and business center Of Chi
cago. 1t will embrace fruits of every va
riety raised in this State, fresh, dried.
picked and otherwise preserved minerals
of every description, ores. building stone.
iron, clay, soil and substrata of soil; there
will be wines from all sections, from the
Oregon State line to the Mexican border.
All the edible exhibits will be on sample.
and If the visitor likes the taste of the
article he has sampled he can purchase it
at fair price. The fact that the samples,
which will naturally be of the best quality.
are for sale, will be strong inducement
MI
have been sold the amount of money they
brought, less small percentage of actual
expense. will be RENTED to the owner.
who will then be requested to send on some
more samples. The exhibition bureau
will pay all costs of trans portaton, so that
the producers who exhibit and al the same
time place their goods on sale run no risks
advance no money for frelghts. and have
no cares except to pack their goods and de-
liver them on the cars from time 10 time as
they are called for.
The large and magnificent sto re build
ing, ITO and liz Dearborn street.-The
busiest and most frequented portion OF
Chicago-has been leased for term OF
years and Is now fitted up and ready for
the exhibits. The building adioins the
office of the Chicago Daily Tribune. 1t
has so feet frontage on Dearborn street,
with large French plate show windows
and doors, and is $50 feet from front to
rear. There is a wide sidewalk in front,
and hundreds of thousands of people pass
there daily. They come from all parts of
the world, and many Of them have money
which they are anxious to invest. Mr..
Wo.kup proposes to turn some Of this
money toward California. Every article
exhibited will be labeled and will bear the
owners name and postoffice address.
1t must not be supposed that Mr.. Wolk-
up and his colleagues are entirely unselfish
in this matter and that they propose to
give California the benefits of this exhi-
bition and exchange without hope of re-
ward. Not at all.
The land company Of which he is presi-
dent owns very large tract of land in
MERGED County. which at present. produces
nothing save rabbits and stray spears of
very sharp grass. The company does not
intend to place either of these products on
exhibition on Dearborn street in Chicago.
The purpose is simply to show what is
produced all around this land, forth. west,
east and south. With this end in view the
company is willing TO spend several thou
SaUu uOlldTS III dutCItioluk tuC Oil bAA q 6t6tO
of California.
w. Fl. Mills. general manages Of the
Central Pacific Railways land depart
ment. was asked by CALL reporter what
he knew and thought of this exhibition
and advertising scheme.
II know all about It," Mr.. Mills replied.
ut is a scheme that has crystallized into
positive fact. 1t is more than an adver-
Using scheme; it is a movement that will
open market for California produce as no
other agency could have done. 1t will be
a gigantic and magnificent sampling- house
for California grain. fruits and wine. and /
predict that before long there will be ire
mendous volume of business done through
the exhibition bureau. l know this man
Wolkup; he is one of the best and most
energetic business men have ever seen.
''There can be no doubt about the sue
cess of the enterprise" Mr.. Mills con-
tinued, 'and there ought not to be any
difficulty in securing exhibits from all
parts of the State. The producer runs no
risk whatever. He is not called upon to
pay freight. His property is advertised
free Of charge, his produce is sold and he
gets the money"
what about freight rates il the shir-
ments should become frequent and heavy ?"
the reporter asked.
"Oh, the freight rates would be all
right" Mr.. Mills replied. Goods shipped
to the exhibition would not be made to
suffer. This practical advertisement of
the resources of California will benefit the
railroads as we'll as the exhibitors"
Lady Journalists Entertained.