The representative. [volume] (St. Paul, Minn.) 1893-1901, 1894-10-17
SOME "GLASS BLOCK" FACTS,

Our Candy Department uses of a
Saturday from 4, 500 to 5000 pounds of
various kinds of candies. At a special
sale we often dispose Of from two to
three tons of one kind of taffy. Think
OF it! AS much as two big dray horses
could haul up Nicollet avenue.
FLOWERS AT THE "GLAss BLOCK
DO you realize the quantities of
flowers and plants in their season we
sell? Now, for few figures which will
astonish you, and in some wise convey
to you the extent to which we have
developed the Cut Flower Department;
$4,000 roses sold between 500 and 1900
OF morning; 10000 carnations dis
posed of in the same time land more if
we could have got them.
Fifty thousand to $780, 90 spent year
" for flowers in the "Glass Block. .
When we have special sales we have
often to pay as high as $l5O alone for
express on flowers from all over the
country. Several greenhouses cater
almost exclusively TO our cut flower
trade.
This all speaks we'll for Minneapolis
tans, showing their love for flowers.
Almost any morning the great Nicol-
let avenue entrance looks like a second
Covent Garden, London.
SOAP AT THE ''GLAsS BLOCK"
Two and half tons of soap repre-
sent an average Saturdays business
with us. When advertised at a special
price, three and half and four tons
are disposed of, (this represents only
one kind, our celebrated Monday
Morning Soap, made by Minneapolis
institution.)
Would you believe it? But we have
had to discontinue advertising this
soap for Saturdays sale for the rea-
son that such vast quantities are sold
that it PARALLELS our delivery system
temporarily on day when nothing
can be left undelivered.
FACTS ABOUT GREEN PAPER.
If you would judge by the color of
the paper on parcels you see carried
and delivered all over Minneapolis,
green is a strong fayorite. You will
know that woman has struck a bar
gain if she has a smile on her face and
d green paper parcel in her arm Green
paper parcels. You see them every
where. The carrying of them is CON
sidered a sign OF good common sense
in Minneapolis.
The GLASS Block Store distributes
from ,25O to 800 green paper parcels
every day in Minneapolis through it's
Delivery Department.
Five to six thousand of these green
paper parcels are banded out over the
counters at the Glass Block" during
these so-called "dull' tines, every
day.
Green paper makes Minneap polls
man or woman think of special sales
and a thousand and one comforts he
can get at Donaldson's sc lass Block"
The color green is homelike to him.
Fifty tons OF green paper are requir-
ed to wrap our parcels in every year
Thousands of tons of merchandise are
carried away from the ''Glass Block"
every year wrapped in green paper.
Glass Block" green paper and don
aldson's'- are pretty we'll mixed up
with Minneapolis in most peoples
minds hereabout. Hear of one, you
think of the other
1t required to furnish the "Glass
Block; with heat, light and passenger
service, three e0-horse power boilers,
using 10000 pounds Of coal per day.
two 60-horse power engines, two arc
light dynamOs; two incandeScent d.
namOs and two large steam pumps: / Is
arc lamps of 1900 candle power each
300 incandescent lamps of Is candle
power each and $4,000 square feet of
plate glass gives light; 96, O96 square
feet Of floor space in Main Building:
in Annex, 1889: in Kayser Building.
2,6sS; Warehouse, 1864, Tin ALL within
a fraction of three acres)
Swift nncconrar elevators ~
10000 people per day; three freight
elevators and two fve-horse power
motors for cash railway system, which
travel at the rate of 30 miles per hour,
conveying to our cash drawers over
$1,000 600 per year.
Making change at the Glass Block
during the busy season we use in
change on Saturday upwards of $50
worth of pennies and 5000 worth of
nickels; however, at Christmas times
double the above amounts are used up
every day. Formerly we required
dimes, but nov they are paid in in
such quantities at our candy counter
that we supply ourselves.
Still one more little item of interest.
Talk about patronizing home indus.
tries, the Glass Block patronizes them
to the tune of $50, 000a month, $24O, 900
a year This is something to the
Soap, Furniture, Woodward and the
hundred and one small manufacturers
Of the Twin Cities.
ADVERTISING? We believe in it,
and are the largest advertisers in our
line. We believe it to be the life-blood
of modern business.
A money maker, getter and saver
A lever of trade,
The key note of progress in the
march to success.
That which booms the place and en-
riches the advertiser
An intelligent message to intelli-
gent people, profiting sender and Sc
curer.
A notice that brings best returns
for the least money.
The cornerstone of the temple of
fortune.
The power that starts and keeps
trade in motion.
An infallible bait to catch custom
erS.
The limited express on the road
to success.
Believing all this about advertising.
We are very careful about what we
advertise, and that the goods are as
represented and the values as adver-
tised. On such foundation has the
advertising of the GLASS BLOCK been
built. Come and see the results--the
Glass Block, with many imitators but
no equal, as the GREAT DEPARTMENT
STORE OF THE NORTHWEST, owned and
controlled exclusively by
VIM. D0NAL DS0N & co,