The record-union., 1894-12-12

offered an amendment that the associa-
tion meet in January and July. The re-
port of the committee, with Mr.. Mar
shalfs amendment, was then adopted.
The following named publishers signed
the mem oership roll: a. B. Lennon, E.
S. Marshall w. L. Prisk. q. NJ. Francis,
c. d. Radcliffe, r. a. Thompson, f. e.
Wadsworth, w. Chalmer, Duncan Nc
Pherson, W. S. Green, w. d. Penny
cock, +. X. Krauth, T. g. Daniels, w. r.
Ellis.
a. B. Lennon was elected President,
w. r. Ellis Secretary, and f. X. Krauth
OF the Alameda EacinaL Treasurer.
President Lennon appointed as the
Executive Committee called for by the
articles Messrs. Mcpherson. Francis and
Daniels.
A paper on ''The Subscription List" was
read by Mcpherson of the Santa Cruz
Sentinel which elected quite lively dis
cussion. Mr.. Mcpherson started off by
saying that the subscription list is the
life OF The paper, and explained his
methods of holding his subscribers. He
did not allow any dead advertisements to
remain in his paper, preterrlng to give
his readers plenty of editorial matter in
stead. People placed higher estimate
on the value of a papers advertisements
If the latter are all ''alive."
lie believed in making local mention
OF every man who comes into your Office
to pay his subscription, and he encour-
aged everybody to send in news of his
own composition to the paper. He has
seen such amateurs buy up dozens of
papers containing their articles. They
like the item they write better than the
one you write. lie tells all his SUBJ
scribers to write up and bring in items OF
news themselves.
"a great deal is lost because the SUBJ
scripuon list is not looked out for" said
no lynr 70 nJ1tf for. 90
riers. We infiict upon them penalty of
l0 cents where they have missed sub
scriber, but If there are no complaints
they receive reward of 80 cents at the
END of the month. \ rainy day like this
one of our boys is not allowed to throw
the paper over the lence-he must put it
on the porch, and if there is complaint
about it, We line the carrier 10 cents.
I'VE take from the carpenter and the
merchant what they have for sale in
exchange for what we have for sale. Ii a
carpenter comes to me and wants to SUBJ
scribe and has no money, | take his labor
In exchange for the subscription. Where
a man wants to advertise some land, L
take lot tor his ads l take lum ber
from the lumberman for his advertising,
and L have found work for carpenters
who owe me. In this way l have Sc
cured thirty-one tenants, and L have
plenty of work for my advertisers.
Santa Cruz, because give each of them
work to do on my property.
There must be rules in the newspaper
office and they must be lived up to. We
have found that we cannot employ men
who get under the influence of liquor.
because there is a sentiment against it.,
and when we find man getting intoxi-
Gated two or three times we look out for
another man who doesn't drink. We take
all our employees from among the Santa
Cruz people,"
w. S. Prisk, of the Grass Valley Union,
did not agree with McPherson's method.
lie said his experience had taught him
that it is better to DO business on cash
basis-pay cash for what you get, and de-
mand cash from your customers. He did
not believe in taking cord wood and
onions for subscriptions and advertise
Inents. He believes in paying cash for
what he buys, and making his customers
pay cash for what they buy OF him. He
put his foot flat down on the old method,
and he finds he makes saving of % per
cent. in paying cash for his groceries and
household supplies.
1--WE would all be better off if we paid
cash." declared MIR. Prisk. 81 bought
everything new when l started in, and