Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1894-12-19
is TT ADVERTISING?
The Question Asked and Frankly and Plain
ly Answered.
here
and sldlfui spcciaii-iie First Specialist
You
IIavcn

"Why is I'll can't understand 81" said q /
physician % the wdicr ono day lAst Week.
"liorc every sunday tho papers contain state /
mont after statement from patients who /
testify that Doctor shores has cured them. /
These statements and pictures are changed |
constantly. Doctor shores must DO treating
hundreds Of people. is % advertising that does
hsf
ESQ. Il is not Advertising that docs IT, There
90 something back OF mo advertising. Ihal
something be skill. experience, gcuuincnoss AND
truthfuiuosa.
You cannot advertise man into specialist
Training, ability, experience and a.ill must
como Grsj. then AIycrtl1ug will have thc merit
Of Fgluiucucsa uud ruihillnoaa hun Mul .u.
ccyd. lWais tuu secret ~ the whole matter
1hCrC Ia uu other way TO secure purtuaucutts
public confidence uni success, and those
who trY any other way always ttl' lho pun.
lic may DO deceived ior q time ny chasscra.gl
claima aud promises Tor tnH medicine or ilht
cure HpruuE upon tno uuuiH o. tAl9ft
mOuty from the puNr ana Huuorlrf, uut % On
only for uuc AMI when tnc gt'hdcr .. que.
covered uuycrfai cIut.mpt aud aversion ore
"6tasr Wsysf hsvo boon tried often enough
Boz salt iaao and she public kn0w win what
rcsulti=iahir lplClulsa, and
Tuuo H~dIrui vonosrut,
with strange names and stranger mclbodi
have uuiCn'urgd i1 impose on QUO greduIlY 9i
ihu pu1uu, uut their imposition has always
uoru 'ah1ft lived. thr public boz umg found tlom
OUT and tuU7 were forced % hiia turmarlNes
from thr puuuo oyc. 1tla Hturf often repeat
ed, but lt6 end BE- always tho same Boo 7alt Lake
Doctor shores succeeds because hla sNll, Doe
waning hhl tNpcu.n'a W'i,A tu,... lM
success BE- permanent because $40 akltl.uea.
and tu1r0uFhHoss NJ hlB prp.raaiuunI work aud
the ruthfuurHH uui frluantfH ul De prnlol
statement have gained Tor him tho confidence
al UU
notable aud elective because tho Interview
and testimonials are conclusive, and the claims
Just reasonable aud truthful. Zach week AZ.
pear one ur more now intgrueWa rom Mcll
known residents % thc ety. who voluntarily
tIaufy 90 Cue tuufuuEhuufH ana cWclency OF
lr Shores new treatment. Even more notable
than their numugr o. TIC
Representative character
o. those witnesses Thcy aro an worthy
/ and responsible, we'll known in thcir resi-
dtnco ntighborho5ds ur 90 tho profession,
/ craft or business with which they arc
idCuunud. nr. hhUr1H docs not promise
/ a. cure inruaulc. diseases cor wurs miracles.
| llo BE- honest with every patient ila spcohl
| training aud experience. tnu ruHuurcuH ana
| appliances tnat modern science gives him Tor
| hiH HpyCHl work. enables him 60 cure utHulHta
which to tho ordinlry physician may have
| long seemed iuuurluir. Tho number amt
| character OF his testimonials from residents
| preached BOO this CITY or territory, and nhuud-
| auuy establishes hia superior skill
| 90 then 10 BE- not thc advertising or Doctor
| shores that crowds hIH patluTs with pauont
| and hfluEH 1H witnessed o. hIf ability O. cure
/ disease thouaauds OF the boot known res
iiouu uf titan. 10 o. be super
/ iBr skill 90 specialist that makes
! such advertising possible Through
/ ffaukucsa. truthfuluCas Aud fair dealing
| hr hlH cul owed TIC confidence on the people Of
i Utah for seven yrars aud has come 90 Too looked
| up 90 nH thD peoples doctor and The pruplr'H
| friend fio r. always wntchful ct their in.
/ tgrrsta and always ready % support that winch
] lH right, honorable and truthful ANA for tho
] uruplr'r good aud Just o. ready 90 cuuduun
| peoples harm.