Wheeling register. [volume] (Wheeling, W. Va.) 1878-1935, 1894-11-10
THE RISE Or A
WEST VIRGINIA BOY.
AN IMPRESSIVE OBJECT LESSON TO POOR
YOUNG MEN.
The Mammoth Manufacturing Concern Built Up BY
5s Push, Pluck and Perseverance, Of West
Virginian.

Everybody 10 West Virginia knows
what Lightning Hot Drops is; but not
everyone knows TO what magnitude the
manufacture Of this deservedly popular
remedy has grown, nor by whom IL was
originated.
As matter of fact, Lightning Hot
Drops is West Virginia product. Inc
formula was conceived and perfected by
| John Morrow, a pharmacist, formerly
Of Weston, Lewis county, and the IN
| exampled success of the remedy Is an
instance OF what may be accomplished
| by genuine West Virginia brains aud
energy.
The writer, possessed Of this knowl-
edge. called upon Mr.. Morrow, while
/ 10 Springfield, Ohio, recently, and, in
/ addition 20 a personal inspection OF the
| immense laboratories Of the Herb Med
I icine Company, had the pleasure OF a
| lengthy chat with this erstwhile West
/ Virginian who is now so prominent
/ figure in proprietary medicine circles.
! 1t was 10 1SSS, while the proprietor
/ OF drugstore in Weston, that Mr..
| Morrow perfected the preparation now
/ known as Lightning Hot Drops, and de-
clded to put it upon the market; and
/ the success which has so abundantly
crowned his efforts, Is, in the writer's
/ opinion, one OF the most brilliant in
/ stances ever recorded OF what may be
accomplished by poor young man,
/ possessed only OF sound business habits
! and an unconQuerable determination to
succeed.
Mr.. Morrow began his business career
J In Weston, 10 1878, as the proprietor OF
/ a one-thlrd interest in a drug store,
/ bought on credit. Ten years Of hard
work-oi steady application to bus
ness and business principles, made him
/ sole owner of this establishment, which
then took rank as the best equipped
/ pharmacy in central West Virginia. IL
was at this time that be perfected
Lightning Hot Drops and determined TO
put it upon the market. There were
| many obstacles In the way, prominent
among which was lack OF capital; but,
on the other hand, be was man deter
mined to succeed, energetic, bra!ny,
/ and Of rare business tact.
/ Starting 10 a small way, with one man
/ and horse and wagon as his travelling
/ force and a small space upon the end OF
/ his drug store counter as his laboratory,
/ John Morrow began the manufacture
and sale Of the Lightning Remedies. In
/ Just one year. his progress had been
/ such as 70 attract the atteutiOn of his
/ present partners, MessrS. Ruhl, koble-
/ gard e Co., Of Clarksburg. Grafton and
/ Weston, the leading wholesale grocers
Of Central West Virginia, and promi-
nently known IN the commercial world
as reliable and progressive firm.
These gentlemen purchased a one,
/ half interest in the business,
with the understanding that Mr.
| Morrow should retain full
} charge Of the affairs of the concern,
which was styled the HerJ Medicine
| Company. And that this implicit con-
| tideuce in his ability and business acu-
men was not misplaced was attested by
| the tremendous gains 10 the sales OF
| the Lightning Remedies during the
next three years, at the end OF which
time 10 was found necessary TO remove
the entire plant Of the company from
Weston 10 Springfield, Ohio. 10 secure
the commercial advantages and ship
ping facilities lmperatively demanded
by the thriving business.
Here, again, Mr.. Morrow displayed
his keen business seuse TO rare adyan-
tage lie succeeded In securing an eX.
! tensive property, containing upwards
OF $4,000 square feet Of floor space aud
abuttlng upon the railway system OF
the city. The labratory was conven-
iently arranged and equipped with the
best and most accurate utensils that
money could buy; the bottllng, labelling,
packing and shipping departments were
cared for 10 like manner, while q room
5Oxl2O feet on the first floor was equip
ped with the latest and best printing
and biading machinery obtainabIe, for
the production OF all kinds Of advertis-
inG matter The business and private
Offices were also carefully fitted up, and
here Mr. Morrow, ever affable and
genial, is always sat home" 10 his
friends
Some idea OF the magnitude OF the
cOmpany'S operations, as developed
under the guidance OF this gifted West
Virginiau, may be- CLEANED from the
following notice, which appeared in
the Springfield CO., Daily Morning
sun, October 18th:
Probably the largest contract for
advertising ever made in Springfield
was made yesterday by the Herb Medi-
cine Com pany. They will place S25, 900
in newspaper advertising to give Light
ming Hot Drops publicity. This fact
should suggest change of method 10
those OF our merchants who spend $40
or SIS a year for Eandbills in a vain al
tempt TO enliven trade"
Here, then, may be found one OF the
items which contributes to the compa-
ny's success-a liberal patronage Of the
newspaper advertising columns. And
to The SUMS pointed suggestion all good
newspapers will say "amen."
1t may be noted that Mr.. Morrow,
the origiva.or Of Lightning Hot Drops,
is a firm believer In the efficacy Of
printers in5, jrIiciously used, and to
this belier the success Of the Herb Med
icine Company is largely due.
While ID is with regreE that we chron-
icle the fact that this successful enter
prise has gone from our State, IL is with
pleasure and pride that we note its in
creaSlhg prosperity, for it confirms our
belief that West Virginians may always
be found az the front.
The Missionaries All Safe.