The Vermont watchman. [volume] (Montpelier, Vt.) 1883-1911, 1894-04-18
Printers Ink.
INTERVIEWS WITH THE DRUGGISTS OF MONT
PELIER AND BARRE WITH REFERENCE TO
THE MERITS OF wIDELY-ADvERTIsE
MEDICINE-THE VALUE OF THE WATCH.
MAN AS AN ADVERTISING MEDIUM.

|
PELIER AND BARRE WITH REFERENCE TO
| THE MERITS OF wIDELY-ADvERTIsED
| MEDICINE-THE VALUE OF THE WATCH
| MAN AS AN ADVERTISING MEDIUM.
| II glance at the headlines of this article
leads any one to think that it is paid adj
| vertiSement such az some people read by
the title only" the impression should be
corrected at the outset. The WATCHMAN is
not printing this story for pay, but for the
| following reasons
Truth and candor compel the statement
that, with a few notable exceptions, the
business men of Montpelier do not adver-
tise, in their home papers or elsewhere, as
do those engaged in the same line of bust
ness in other large towns OF the state. In
fact, many of them openly declare, when
approached on the subject of advertising,
that it does not pay, and that money paid
for advertising is money thrown away.
A little less than year ago, the Wells q
Richardson Company made a contract for
large space in the WATCHMAN to advertise
the merits of Paine's Celery Compound.
The idea recently suggested itself to a re-
porter of the WArCHMAN to call on the
druggists of Montpelier and Barre with a
view to ascertaining, first, the result of the
use of large advertising space, and of con-
tinually keeping at it, on the sale of this
proprietary medicine, and, second, to show
the value of the WATCHMAN as an advertis-
ing medium.
WILLIS E. TERRILL.
Mr.. Terrill what is the best-seling
dollar-a-bottle medicine you handler" asked
the reporter as he dropped into Mr. Terrills
well-stocked store.
" Paine's Celery Compound was the
prompt reply. " No two medicines in nv
store sell as we'll"
1" You probably have noticed that the
manufacturers are liberal advertisers in the
nj hot
do you think that has ON the sale of it?"
queried the reporter.
" think the advertising has good deal
to do with it," was the reply; "but the
medicine has merit in it, / have tried it
myself and / know. Lots of people take
from three to six bottles of it everysspring,
but the proprietors' way of advertising
keeps the medicine before the people and
makes many new customers have sold at
least nine dozen since January l."
HENRY A. sLADE.
Selling much Paine's Celery Compound,
this spring, Harry" queried the scribe of III
A. Slade, as he strolled into the back room
OF MIR. SHADES drug store, where a brace of
Angora cats We're teasing to be petted.
sell more of it than any medicine /
handle, and it gives the best satisfaction.
have sold more this year than I ever did
l am always willing to recommend it, for
know it is what it is advertised
Do you have calls for it the year round,
or only in the spring." was the next ques-
ton.
g 1t sells every month in the year. / have
sold three gross since January /, but have
calls for it almost every day,in the year"
You know they are liberal advertisers
in the WATCHMAN and elsewhere; do you
think this is the principal cause of the large
sale of the medicine?" asked the newspaper
man.
Well" replied Mr.. Sade, "of course
that keeps it before the people, and often
have people come in and say they have seen
1t advertised in the WATCHMAN and want to
try it; but | sell it to the same people over
and over again, which is pretty good proof
that there is merit in it,"
LESTER II, GREENE.
In response to the questions of the
WATcHMAN man, Mr.. Greene replied: 81
sell three TO one of Celery Compound of
any other medicine have in the store, of
the same price, averaging probably about
three dozen month. It's mighty hard to
substitute anything in its place. Everybody
speaks well of it. In the first place, their
trade mark is out of sight. We recommend
1t, and sell it the year round"
In reply TO the question whether he
thought their extensive advertising paid
Mr.. Green said: "The firm that puts out
S40O, OOO year in advertising, as they do,
is bound to get returns from it. Lots of peo-
pie come in here to buy it and say they
nave seen 1t advertised, and the recon-
mends of others who have used it help its
sale wonderfully"
COLLINS BLAKELY.
When asked whether Paine's Celery Com
pound was selling well this spring, Mr.
Blakely replied 1T leads them all. It's a
big seller, and sells the year round one time
about as much as another. l handle several
gross every year"
" Do you think it pays them to advertise
as they do?" queried the scribe.
" There's no doubt about it," promptly |
replied Mr. Blakely. We often have df-
rect proof of this, and I believe its large
sale is due to liberal advertising and the
personal recommendation of people who |
have used it,"
WE. M'CLURE.
" Let's see, Elder / believe you handle
Paine's Celery Compound" said the re-
porter, as he drifted into the store of Mr.. |
Mcclure and faced the rotund and good |
natured proprietor.
Z" Yes, sell considerable, if not more, of |
it; it seems to 90 to the spot and is a great |
spring medicine"
"Who buys it?" was asked.
" All sorts and conditions of men, women |
and children" was the reply, coupled with |
a story that would be repeated did space
permit have sold about three dozen
bottles so far this month. us true they
know how to advertise, but they have got |
a good thing and they know it,"
W. H. GLApDING.
doctor, what il the best seling propri- |
etary medicine your carry? asked the re-
porter of the proprietor of the Parlor Drug
Store at Barre.
4" Paine's Celery Compound was the |
ready reply. THAT is the best seller we |
have in the store to-day for patent medi- |
cine. It's ahead of everything, and sells the |
year round. Usually the Sarsaparilas have |
outsold 1t in the spring OF the year, but this
year they can't get there"
DO you attribute this increased sale To |
the liberal and systematic advertising given |
it by the Wells & Richardson Company" |
asked the reporter,
Eyes, in measure" was the reply, |
and it gets advertised from one person to |
another. handle about twelve gross a |
year"
THE PEOPLES DRUG STORE.
Mr.. Kendrick, OF Kendrck & Co., Barre, |
was very emphatic in his belief that Pane's |
Celery Compound possessed great deal of |
merit He said: at is equal to any as a |
seller, and, in fact is one of the leaders;
only one or two other medicines touch its |
sales at all. 1t is genuine thing and its |