The morning call., 1894-01-12
ART LITERATURE.
Picturesque California .
Ahead of All.
" The Calls " Extraordinary Prem
ium Combines Literature With
Splendid Pictures.

In a few DAYS the second number of
picturesque California" The CALL
great premium, will be ready for distribu-
ton TO subscribers.
There appears to be some misunder-
standing about this artistic and literary
production. People who have seen other
newspaper premiums. consisting wholly
of ordinary dead-and-alive pictures, imag-
inc that Picturesque California" is moth
ing more than an album of local photo
graphs. Such is not the case.
Picturesque California" is not book
of pictures, for in addition to the work of
lebrated artists it is a Typographical his
tory and description of California and the
sublime scenery of the Pacific Coast from
Alaska to Mexico.
1t is book of 500 pages, printed on
heavy enameled paper. The letterpress
is a perfect specimen of the highest stand
ard of American boOkcraft.
John Muir edited Picturesque Califor-
MIA, and such writers as Professor Holden,
joaquin Miller, John Vance Cheney, Kate
Field, Theodore S. Van Dyke and others
have contributed to it pages. All its liter
allure has an intense charm for the lover
OF nature. the geologist, the artist, as well
as for schoolchldren and general readers.
Its original price ranged from $1,000 fox
the edition de luxe to $50, the lowest it
has ever been until THE CALL made az
rangemenis with the publishers enabling
subscribers to have the book for So. But
only subscribers, new or old, can obtain
the full series.
No better means of advertising the
great natural beauties, phenomenal re-
sources and varied attractions of the State
has been yet presented to the public.
Picturesque California" treats nature,
art Industry. history on an exalted plane,
bringing to its aid the genius and knowl-
edge Of men famous the whole world over.
The ATgonaut says of Picturesque
California: at is as handsome a speci-
men of book-making as the present high
state of the art preservative can produce.
AS an example of artistic printing the
work takes high rank. The possibilities
of the new processes of reproducing paint
ings have never been better utilized. In
deed the fidelity with which technical
effects, which constitute so large a part of
the charm of Hill's, Keith and Rix's work,
are brought out in these photographers is
astonishing to any one who las not closely
followed the development Of the art of
production by mechanical processes in the
past few years. Effects of light ana shade
are preserved with marvellous reality, and
these photographers seem to have at once
the strength of oils and the delcacy OF
wator color, lacking only the color. and
this is supplied in part by the delicate
tints in which many are printed"
Edward T. Pierce. president Of the State
Normal School, Chico. Cal. has written
the following letter about this truly wou-
derful work:
1 have examined Picturesque California"
anu find il Work of rare merit, both from a
literary and artistic standpoint. il should be
In the home of every lover OF our beautiful
State. i can commend IL to all.
EDWARD I. PIERCE,
President State Normal School, Chico, Cal.
Truly. Picturesque California" should
be III the home of every lover of our
beautiful State"