Hawaii holomua = Progress. [volume] (Honolulu) 1893-1895, 1894-05-02

Hardware
Company

"a atiftiAt>-k I.ttS AGSR Riatl ftCti
AMI With more or less success, by
the believers Ia the use of prin-
tiers ink. Tie mInaf,cturers Of
Pears Soap, for instance occasion
ally bay p.intings that have
been ON exhb tiun in the Pari'S
Salon and have autographs made
from them for ths purpose Of
bringing their pr ii &c. Def re
the people. Ia adl.t.On t. sach
side issues, Pearspends hundreds
thnus ,nds of duIltIS annually
among the newspapers and mag.
z mes. Some years ag the gents
, "f certain article ON sale IN New
York N lde hit ia advert sing by
having on Broadway daring bns
mess hours two fltllessly dressed
Negroes wearing very high c ,llarS
on the b ,clls of which WIS pr j.
tel Use S niths Pals" TIE
ide4 was novel aud the public
caught on. Rising SIN Stove
Polish has bee kept bsfore the
public for yerrs through persis-
tent, aud sometimes expensive
advertising Twenty odd years
ago the manufacturers of tn S
polish started half dozen men
across the orninentt) punt s'gns
on rocks and fences Tie Aer
motor Co., of ChicIg) have III
creased its sales more than five
hundred per cent in two years 10y
the use of printers lux. We
believe we have been instrument
tai in increasing the les of thu
Aemotor by keeping everlasting y
at it in iInSaii.
We do not wish to say that al
vertlsiDg will sell any nanufIc
tured article; there is no use
spending money IN advertising
cheap and nasty goods be
cause the people will not be hood
winked. If Hayilind China was
not the superior article it is. al
our advertising of it would no
have sold tue thousands of pieces
that we have. We simply call
the attention of the people to II
and its superior quality is appnr
ent to the customer directly .
piece of it is examined.
Printers ink has helped the sal,
IF the james Locked Fence bu
two Id not have dnneS so If itha6
bern as himsy as the or din Y wire
fence. First; the economy Their
IS in building it recommend
it to the plantation manager an'
then its durability clinehes ths
/ the sale II the stays and wash
srs cost as much rs an ordiuar,
redwood post orr s,les of til
| material would not have reach &c
such enormous proportions.
Oar average sale of the Pans,
Iron Stove IS about twJ dry til,
year round If was not th.
best iron stove on the market ",
would not sell that many IN siA
months. A lvertlsinG is the ii
the public the good points II
| theartice sells IT just MS the gnoG
/ qualities of the Fischer Stee
Range mnke'it a desirable articl,
FIR people whn wish to econom 5.
in the use OF fuel.
| We bny only what has proven
/ gaol after people in the United
States or E lrnps have given it .;
I
trial; we rrofs By cir expsrine.
! If the articles are gpood we buy
and sell them; if they are poor
we steer clear of them. When
we advertise an article it is to at
/ tract attention tn it; the news
/ paper is the button we push. the
salesman does the rest.
! Persistent advertising coupled
with the art ca being superior
ols his sill tloastn.ls OF the
Fr,nS W,lcos E aory File. II It
had been no bettsr tlan an or
d.niry scythe soma We prob ,biy
w.,uld Mt have spIl twenty
When a man fnds ont that Ii 5
table knives may be kept sd rp at
! all times at IN expsnss Of f.ty