Hawaii holomua = Progress., 1894-05-01

Hardware
Company

customer. Many different styles
of advertising have been adopted
and with more or less success. by
the believers In the use of priu-
ters ink. The manufacturers Of
Pears Soap, for instance. occasion
ally buy paintings that have
been on exhibition in the Paris
Salon and have Autographs made
from them for the purpose OF
bringing their prod Ict before
the people. In addition b such
side issues, Pear spends hundreds
thousands of dollars annually
among the newspapers and mag
azines. Some years ago the gents
of certain article on sale in New
York made a hit in advert sing by
having ON Broadway during bas
mess hours two fatIuessly dressed
Negroes wearing very high ,llars
on the blcks of which was pr.n
tel Use S niths Pills" The
idea WAS novel and the pnblic
caught on. Rising Sln Stove
Polish has beel kept before the
public for years through persis-
tent, and sometimes expensive
advertising. Twenty odd years
ago the manufacturers of this
polish started half dozen men
across the orninent to punt signs
on rocks and fences The Aer-
motor CO.. of Chicago have in
creased It's sales more than five
hundred per cent in two years by
the use of printers Ink. We
believe we have been instrument
tai in increasing the siles of the
Aemotor by keeping everlastugly
1T it in Hawaii.
We do not wish to say that al
vertising will sell any mannfdc-
tured article; there is no use
spending money in advertising
cheap and nasty goods be
cause the people will not be Eood
winked. If Haviland China was
not the superior article it is. all
our advertising-of it would noi
have sold the thousands of piece.
that we have. We simply cali
the attention of tue people to il
and its superior quality is appar
ent to the customer directly
piece of it is examined.
Printers ink has helped the sale
If the james Locked Fence bui
twould not have dones so if it had
been as himsy as the or din ~ wire
fence. First; the economy there
is in building it recommend,
it to the plantation manager ant
then its durability cinches th,
the sale If the stays and wash
ers cost as much as an ordinary
redwood post our sales of til,
material would not have reach eG
such enormous proportions.
Our average sale OF the Pans,
Iron Stove is about two a day Tia,
year round. II was not th.
best iron stove on the market We
would not sell that many In SLY
months. Advertising is the til
to the public the good points il
the article sells it just as the good
qualities of the Fischer Stee
Range make it desirable articl,
for people who wish to economis,
in the use OF fuel.
We bay only what has proven
good after people in the United
States or Eirnpe have given it
trial; we profit by their experinct
if the articles are goood we bu,
md sell them; if they are pooi
we steer clear of them. When
We advertise an article it is to at
tract attention to it; the news
paper is the button VIC push. the
salesman does the rest.
Persistent advertising coupled
With the nrt;cle being superiol
me hls sold thousands of the |
Frank Walcot Emory File. If i'll
had been no better than an or |
llnary scythe stone we prob.bI, |
would not have sold twenty |
When a man finds out that his
table knives may be kept sharp al