The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1894-04-05
SENSE IN THIS.
HOW TO DEVELOP SOUTHERN
INTERESTS.

INTERESTS.
Advertising Essential to the Sue
cess Of Towns and Communities
no Less Than That of Individ-
ual Businesses---The South
Must Make Known it's Advan-
tages.
Baltimore Manufacturers Record
In this age Of the world the only way
to push any business is to advertise it.
This is as true of attracting visitors,
bringing settlers and securing the in
vestment Of outside capital as it is of
selling Il new remedy for disease or
finding a market for some new imple-
mcnt. 1t IS not enough to have a good
thing; it is also necessary to publish
the fact to the world and to thrust it
upon the notice of everybody.
That 1t pays a community to adver-
tIse as well as it does an individual has
been shown by the experience of New
Hampshire The State board of agri-
culture has an annual appropriation of
Of 1000 to be used in making known
the advantages to be derived by locat-
ng the rural sections of that Common
monwcalth. A portion of the sum has
been devoted to calling attention to
the summer resorts. \ pamphlet has
been prepared setting forth their beau
ties, and more than $4,000 copies of it
have been distributed, reaching nearly
every city in the United States. Of
course it is utterly impossible to trace
the effects Of such work in detail, but
the proprietor of a single summer hotel
tcstlties that through the agency of
this pamphlet three fanatics came to
his house from the State of Pennsyl-
vania and paid him s1,1OO the first
season. No fewer than l, ,G35 houses,
large and small, from the hotel which
will accommodate hundreds to the
farmers family which can take only
six or eight, were mentioned in this
little book, there is no doubt that
thousands Of people have been attracted
to New Hampshire by the publication
who otherwise would never have
thought Of entering the State.
50 thoroughly convinced of the ad-
yantages of advertising have the Yam
KEGS become that, as we recently noted,
the railroad companies, summer-resorts
hotels and bOardlng-hOuse keepers Of
New England propose to spend $40, 900
Il year il establishing and maintaining
Il vacation bureau in New York
city for the purpose of securing pat
rOnage. they look at it simply as a
matter of business. They want trade,
and they see that everybody else who
wants trade gets it by advertising
They reason rightly that the same prin-
ciple applies to their business.
Advertising-tha is what Florida
needs as a State-what her cities and
towns need. We must let the rest of
the country know our advantages we
must publish the facts about our eli
mate, our soil, our natural beauties,
our countless sites for homes, our
facilities for the establishment of man
utacturers. If shrewd fnancier
owned Florida and wanted to get large
returns from his investment, he would
spend money literally in advertising
its attractions, because he would know
that he would get it back many times
over. The people Of Florida have the
chance to make money in this way,
and they ought to improve it.-Jack.
sonville Citizen.
The advice given by the CItise,
to Florida applies with equal force tc
every other Southern State. The
South needs to let the world know
what 1t has, and to do this it mus
Observation-Disclosures freely and per
slstently, and not spasmodiCally. 1t
railroads must advertise as we'll as it
towns. If any Western road had sucl
country as Western Carolina ant
North Georgia, for instance, it woulC
spend $4,000 or SIoo, 900 year ad
vertlsing it, until the whole countr
became wild about. The cost woult
be returned many times over. Othe
parts of the South may not have tn
wonderful mountain scenery of West
ern Carolina, but they have som
special advantages that are equally a
great as Carolina S mountains. Som
have remarkable advantages for fruit
raising, for grapes, etc, or early vege
tables some for climatic condition
that almost guarantee good health an,
long life, some great timber resources
some usual facilities for manufacturing
ing, In every part ofthe South there ar
some peculiar advantages that justif
telling the world about, and ever
Southern railroad ought to make it
business to study out the conditions c
the country along its line, and the
lntelligently, steadily and liberall
advertise them. 1t matters not ho,
poor railroad may be, it must adver
tise. Land owners, business men ant
others can leave a section if not salts
fled or go somewhere else, but a rail
road must stay where it is, and ii
prosperity must depend upon the pros
perity of the country tributary to it.