The evening world., 1894-03-08
aims HIGH ITS EFFORTS.
Jesse SGlisman, Banker, Tells Why
he Thinks The World the Fore
most Paper Of the People.
THE GREATEST OF ALL REPORMERS.
Henry Allen, tho Broker, Thinks Brains
Alone the Secret Of the Journals
Boundless Popularity.

A subject which is Of vast interest to
the business community just now Is the
report recently made upon the circula-
ton of The World by the committee OF
financiers composed of j. Edward Sim
mons. President Of the Fourth National
Bank and ex-President OF the Stock Elk
change: Thomas l.. James. President
of the Lincoln National Bank and ex-
Postmaster-Genera of the United
States; A.. B.. Hepburn. President of the
Third National Bank, ex-Comptroller of
the United States Currency. ex-Bank
Examiner of the United States and ex-
Superintendent of State Banks; E. w.
Bloomingdale. OF the ~dry-goods house OF
Bloomingdale Bros: Henry Clews. OF
the banking house Of Henry Clews q
Co.. and Charles w. Dayton. Post
master OF the city Of New York.
After an exhaustive inquiry these gen.
tlemen found that during the months Of
January and February last the average
circulation Of The World was 433, 1877 a
day. These figures seem colossal to
any one who has not had an insight into
the tremendous stride The World has
been making. Several years ago Its
circulation surpassed hat of any paper
printed on this continent. Its figures now
nave reached a point where a comparison
with any of its contemporaries would
seem ridiculous. In fact. since The
World put into effect the idea Of letting
the public know Just how many apers
it's presses turn out every day the other
New York papers have had very little
to say upon the subject of circulation.
Whether this Is due to their excessive
modesty or the fact that they believe
comparisons are odious. of course, can
best be Judged by the advertising public.
The figures found by the experts who
examined The Worlds books tell their
W story.
SIGN OF HARD TIMES. EH7
And what a story It is when the fact
In considered that the past year has not
been particularly noted for it's general
prosperity. The World alone seems to
have continued its career Of rogress un-
interrupted. AS there can be no effect
without some cause. II naturally follows
that there must be some well-grounded
reason for this phenomenal showing.
What that reason Is a number Of the
best-known citizens OF this city rave al
ready explained in these columns. There
are many others who have entertaining
and instructive views upon this great
public question.
81 believe The World 10 successful"
said Jesse Seligman. the banker, In his
office In the Mills Building yesterday.
because 1t aims high. The paper intro
duced a new school Of journalism In the
LAST. 1t started out with well-defined
IDEAS as to what 1t intended to accom-
~yt,h anA NJ D,,ikwar atpnrad nm
til he reached his goal. He Is to-day
r.obably one of the greatest journalists
OF the age. To young mel his life Is as
q text. II you want anything in this
World you must work for It. Mr.. Pu-
liter has not jumped into fame. He has
fought his way into it He made The
World the paper OF the people. The peo-
pie appreciated his efforts. and that Is
why The World can to-day proudly in
vite bankers and expert accountants to
look over Its books. feeling assured that
It has the business 10 back up any state
ment made concerning Its circulation.
This Is an age where enterprise tells
when It Is rightly directed. l do not
agree with the politics Of The World,
nut / must say. so far as Its news col
umns go, 1t Is absolutely impartial. Both
sues always get a hearing. This, in my
judgment, has much to do with the
phenomenal success Of the paper. 1t Is
run on broad and enlightened principles.
Americans like this spirit. Consequently,
they buy and read The World"
NO SUCCESS WITH UNDERHAND
METHODS.
Edmund Kelly. ex-Secretary of the
City Club. Is peculiarly qualified to
analyze the caLses that have made The
World the paper it is to-day. Mr.. Kelly
practised law for twelve years in Paris.
He was counsel for two Partisan papers
and an interested student of their rise
and decline. In speaking of the matter
yesterday Mr.. Kelly laid down the ger
eral principle that no paper could ever
hope for success hat stoops to under
hand method,
II should say" remarked Mr.. Kelly
shat the prime cause of the great sue
cess OF The World was due to Mr.. Pu,
~litzer's unhinching integrity. He own
The World and he runs The World. Al
the wealth hat he has to-day he has
made out of his newspaper enterprises
He has never allowed his paper to be
used by Wall street stock gamblers, MOI
has he allowed the politicians to in
iuence hin in his criticism OF measures
even where his W party was mos
concerned. His fearless independents,
has commended him TO the American
public. AS DIR. Parkhurst well said. II
the columns of The World the othe,
day, the American public loves a cour
ageous man
THAT the circulation of The Worlt
should show that Mr.. Pulitzer occupic
a warm place in the public heart Is no
at all strange. The reforms that hi
paper has i~naugurated in New Yorl
will be OF lasting benefit to the com
munity. To my mind he Is now en-
gagged in the greatest task he has eve
undertaken. His war upon the vena
and vicious political bosses of this cit,
is a mastery stroke of genius. Whe
other papers were willing for n fe,
paltry forms from these mercenar
hirlings TO support the most outrageou
and v~illainous system of municipal GOV
inner known anywhere The Worl
came out boldly in defense of the peopl,
1T would have nothing to do wit
Croker or his gang 1t fought ther
tooth and nail, and never lost an oppol
tunity TO expose their infamy. What is III
result? Boss rule is beginning to crun
bile. These dahnuchara oF ,bn ,,1-.-