Spirit of Jefferson. [volume] (Charles Town, Va. [W. Va.]) 1844-1948, 1894-06-12
Rggsg aAgetal TEadsg Journal

Rouss nAusti0R TTade1 Journal
YES, the Hundredpercenter chopt
his prices down to drive the Raqeter
out, the the sharpshooter was ther to
sta, and beside the people knu vel
enuf that when the twenty-five per-
center was gon tina wud agen be at
the mercy of the old time tarifer whom
tina reproacht with ROBBERY for the
favor of little time. The ledger
autocrat anserd that he was obliged
to pile it on peple who paid in order
to make up for the big majority who
never paid. What jnsuferable nom
sens! In the meanwhile the repre-
sentativ of the modern methods had
apeard on the sene and had settled
the question, and this mercantile
problem which had puzzled the brain
of millions of the old skool was
solved by the counter jumper, and
the yung felo in the cornffeld who
first underbaut and then undersold,
scraping in the omnipotent with eYry
SdlS. 4HSA was ilO uS SSSAJ S1bONS
tit was simply mastery of the
modern methods over the rotten
ledger ROBBERY.
The ritter has thoroly tested both
systems, beginning on les than Moth
ing. 1 hav walked up and down
thes streets with quarter of mil
lion on the ledger and not able to
buy sandwich, and from thes ruins
and ashes swept to the top-the leder
of twenty-five thousand agresiv, pro-
gresiv, successful Raqeters. When L
read the thrilling words of thes re-
cord smashers-many of them mere
boys-mor of them broken down
victims of credit, feel that 1 wud
like to hav fair chance at evry nu
beginner of mercantile life. l wd
hav them popular and prospectus at
the aye of %, and not broken down
bankrupts at 80 redy to jump off. 1t
is simply the difference between the
melody of the almity dollar aud the
ware and tareof the Internal sWet
book 1 ask for only> one year of
yor precious time, and in that stretch
of time U viii print in golden letters
of truth acros yor comercial story
that splendid dream and hope-that
solid word-sUcCEs.
Nor dus it folio that thes vast null
titudinus armies of banllrupts ar ras-
Gals, iaIers or Incorporate. The very
revers is the truth of thes UNHAPPY
unfortunates. Tha went into the
struggle full of curage, ambition and
brains, but thes intellectual splendors
ar simple pla things in the ruthless
grasp of King credit.
II has often ben sed of Stewart
that he had many men under him
with bigger ability, and that ther wer
many mercantile champions of his
day briter and brainier than the great
merchant prince, but Stewart had
the diamond drill and the dynamite
of viii power that chopt competition
into carpet rags, and that's the mater
with our n ercantile "dare devils" ;"
as the old timer Gals them, but tina
90 to sta-as the cyclone TO sweep
the dedlumber from the field.
Our methods ar absolutely correct,
The champion need not be ava up in
tue ded languages, in algebra, geom-
etry' and geology-al he needs is a
little in cash, but n million in pluk.
81 VIII" for his war cry, and he will
he a magnificent success as sure as
the sunshine.
In the titan and terrific struggles for
mastery between thes two giants OF
that day, CIafin aud Stewart, he
wud sci case of Muslins at One
Percent. He even went further than
this and delivered thousands of cases
of Gamers Prints at cost, and lost
the freight and interest on his
money. He had, however, as every
body knows, the inside track, and
tho he amazed and stupefed every
one by his relsles aud prodigius pur-
chases, he cut them eik and clos, and
was indeed merciles master of
Masters. / had sed that Stewart
lost money on his Garner Prints.
recall the expression, for whilst he really
"lost mony' he NOR than made it up
in reputation. 1t staggered the mer-
camille world. 1t wondered how lie
cud sell Garner Prints for les than
| Garner cud make them and pepIe
who wud by 20 cases of that particu-
lar item wud 90 thru his whole con-
Germ wher ther wer many leders that
rivaled and matcht and beat the
great bargen in prints. Another
reason for taking back the Stewart
xpresion, is this, that always con-
sidered that the advertisement was
worth NOR than the profit, which
brings to mind little episode, We
sent mold lifelong customerin Ger
ardstown. w. Va, by mistake, sum
Butcher Knives at 81 cents. My
friend Morgan knu the aversion OF
our hous to returning goods, and lie
issued on his own printing pres, a
little circular: '''That he had rec'd d
from his friend in N y. lot OF
Butcher Knives that he had not the
slightest use for-that he wud sci
them at 10 cents, claimed tha wet
worth garter, and TIA WER.
This little. advertisement, aud this
little mistake in Butcher Knives, AIDED
nu department in his bisnes. Pc
pie wud cume to his hous at midnite,
and ring the bel, asking for Butcher
Knives, and to this day, he never
hears the end of Butcher Knives. He
IaSl -. "a LIorSlS,ys,,.. and fyuttaruCa1f