The morning call. [volume] (San Francisco [Calif.]) 1878-1895, 1894-02-10
The Fair Gate=TOll Too
Heavy a Tax.
THE MASSES SHUT OUT.
Exhibitors Heartily in Favor of
Reduction.
TO POPULARlZE THE FAIR.
Action Taken on the Subject
by the Executive
Committee.
TO POPULARIZE THE FAIR.

There appeared to be a general desire
on the part of the people Of San Fran
cisco for a reduction of the admis-
sion charge 10 the Midwinter Fair.
The concessonaires at the fair advocate
the lower price. The county superintend-
ents and managers of district buildings
are clamoring for it. The fifty cents
charged for admission, they say, will ruin
thar business. whereas a reduction to
twenty-five cents is very likely to boom it,
as matter of fact the mass of she peO-
pie would like to go to the fair. but cannot
afford it. There is much in the fair that
would amply repay the expenditure of a
reasonable admission charge. But fifty
cents for the mass of the people, for FAM
lilies, for clerks with small salaries and
workingmen is simply prohibitive charge.
The fair might be made while it lasts
great popular resort of great educational
benefit to the people. Parents appreciate
this fact for their children. They know
that the young minds might by visit to
the fair under favorable circumstances re-
ceive impressions Of lifelong advantage.
The result of reading of foreign wonders
cannot for q moment be compared with
the lasting effect Of a personal Inspection
Valua bic seeds Of beauty and profit may
be implanted broad aud truthfully rela-
tive views OF life may be absorbed almost
unconsciously by a tour of the fair grounds
BOYS visiting the exhibits leisurely may
find their life mission. A bit of machinery
may give one an idea of new patent;
racial popularity may suggest TO another
new commercial enterprise. The girls
would learn to compare the hitherto un-
known with what they know They
would drink ID art at every opportunity.
and the results would be seen in truer.
more practical views Of life.
And the adults want to go. The fathers
and husbands WHO have been circling in
narrow round of business want TO know
how the rest Of the world has been going
on. The ladies' tired with the little hori-
ION of their household routine, wOuld
gladly grasp at the chance of broader
atmosphere The student, the scholar
the humorist the lover of his fellow man,
the curious, the ignorant, the idle, the
musician, the artist, the agricultnris, the
wage learner, all know that the chance
may not come again to the Pacific Coast
during their lifetime. Every body would
like TO go to the fair and go not once only
but many times.
AS things are, however, the mass of the
people are shut out. People have only
just so much to spend on extras. They
go where they can get the most t0F their
money. -F
PopGlarize the fair. Reduce the price of
admission 10 20 Cents as the first step. As
ING people Nlsn to enter, but cannot bring
themselves to the exclusive point of 80
cents, bring the fair down TO meet their
purse. Popular prices" means % cents
Tor adults and 10 cents for children. 1t
also means large tendances. Now that
the people have started the fair and have
brought all these strange and curious
things from all parts of the world here,
why should not they and their children
enjoy and profit by them?
Reduce the admission charge to % cents.
The movement will be popular. 1t will
please the exhibitors: it Will please the
people. 1t will stimulate the attendance.
1t will arrest the dTyrOt OF indifferentism.
1t VIII spread like gospel over the State that
the people of San Francisco ana enVTOns are
rushing 10 the fair. Each man would feel that
lie could affoid more than one visit; he could
take bis vile each time or send his children,
knowing that while wandering around In the
grounds they would be receiving Impressions
OF lnesIimable pTOht 10 their future lives.
Reduce The admission charge from so cents
10 % cents.
The fair is full OF interest Each exhibit ap-
pealS 10 some taste particularly. There is
enough in thr far grounds 20 make every resi-
dent frequent visitor. As The enterprise is
booked FOR SIX months its success depends on
visits being peated. not once but often. AL
the present charge of admission few can make
more than one visit, while The mass of the peO-
pie is completely shut OUT.