Hawaii holomua = Progress. [volume] (Honolulu) 1893-1895, 1894-05-17

Hardware
Company


and With more or less success, by
the believers in the use of prin,
tiers ink. The manufacturers o.
Pears Soap, for instance, occasion
ally buy paintings that have
been on exhibition In the Pari' 5
Salon and have Autographs made
from them for the purpose Of
bringing their product before
the people In addition to such
side issues, Pear spends hundreds
thousands of dollars annually
among the newspapers and mag
azines. Some years ago the Agents
of certain article on sale in New
/ York made hit in advertising by
having on Broadway during bus
mess hours two fatluessly dressed
Negroes wearing very high collars.
on the backs of which was prin-
ted Use Smiths Pulls The
idea was novel and the public
caught on. Rising Sun Stove
Polish has been kept before the
public for years through persis
tent, and sometimes expensive
advertising. Twenty odd years
ago the manufacturers of this
polish started half dozen men
across the ointment to paint signs
on rocks and fences. The Aer-
motor Co., of Chicago have in
creased its sales more than five
hundred per cent in two years by
the use of printers ink. We
believe we have been instrument
tai in increasing the sales of the
Aemotor by keeping everlastingly
at it in Hawaii.
We do not wish to say that ad
vertising will sell any manufac-
tured article; there is no use
spending money in advertising
cheap and nasty" goods be-
cause the people will not be hood |
winked. If Haviland China was
not the superior article 1T is, all |
our advertising of it would not
have sold the thousands of pieces !
that we have. We simply call |
the attention of the people to it
and its superior quality is appar-
ent to the customer directly
piece OF it is examined.
Printers ink has helped the sale
of the James Locked Fence but
it would not have dones so if it had
been as hlmsy as the or dinay wire
fence. First; the economy there
is IN building it recommends
1t to the plantation manager and
then its durability clinches the
the sale If the stays and wash
ers cost as much as an ordinary
redwood post our sales of the
material would not have reached
such enormous proportions.
Our average sale of the Pansy
Iron Stove is about two a dav the
year round. If was net the
best iron stove on the market we
would not sell that many IN six
months. Advertising is the tip
. the public the good points in
he article sells it just as the good
qualities of the Fischer Steel :
fange make it a desirable article
-@NA~AS
or people who wish to economist
n the use of fuel.
We buy only what has proven
God after people in the United {.
states or Europe have given it a
rial; we profit by their experinee
the articles are goood we buv
nd sell them; if they are poor
Ie steer clear of them. When 7
e advertise an article it is to at.
'act attention to it; the news. :
aper Is the button we push. the
ilesman does the rest.
Persistent advertising coupled r
18th the article being superior =
Ne has sold thousands Of the
rank Walcot Emory File. lit
ad been no better than an or.
nary scythe stone we probably B
ouid not have sold twenty.
men a man finds out that his
! Die :. knives may be kept sharp at !.
times at an expense of fiftv
MS and a very little elbow
ease he IS quite willing 70 IN
Q experiment. y.