Fort Worth gazette. [volume] (Fort Worth, Tex.) 1891-1898, 1894-08-19

haS u l4Alk0Eit hhsA q LAX
ISSUE THAN ANY DAILY IN
Texas, and is so guaranteed by
Ruwelfs 1884 Directory under
a forfeit OF 500 $. q. BECK
WITH, Sole Agent Foreign Ad-
vertising, New York and CHI
cago.
To those familiar with the 800 for
felt put up by George Il. Rowell q CO.,
the foregoing was not misleading, but
to the general public IL presumably
seemed convincing.
On May Z, 1894, the following letter
was addressed George =. Roweil *
Co. By a, IL, Belo 81 CO.:
Dallas, Texas. May T. 1894.
Messrs. George T.. Rowell q Co,
Publishers printers Ink" New York
Dear Sirs-Rcferring 10 attached adj
vertisement. clipped from printers
Ink" of May 2, page $40, will you plepse
state 10 us whether the statement that
the Houston Post Is by your iirm
guaranteed larger regular issue than
any daily In Texas, under a forfeit
Of 500, Is corrcct2
BY replying promptly on reverse OF
this sheet you VIII oblige, yours very
truly, A. II. Belo & Co,
BY r. w. Dealey, Secretary.
The above was replied 10 as follows:
Now York, May 49, 1884
Publishers OF News.
Dallas. Texas:
Dear slrs-Your letter OF May is
at hand. The Houston Daily Post is
accorded the largest circulation rating
given to any daily newspaper in Texas
by the American Newspaper Directory
for 1891, issued May 1, and the accur-
acy OF the figures accorded 70 The
Post is guaranteed by the publishers
o Iut or
which will be paid 10 the first person
who proves that they have been Inn
posed upon by an untruthful report.
The average issue Of the Post for n
whole year. as shown by a detailed
statement of every issue was Ssss
copies daily.
The same authority credits the Fort
Worth Daily Gazette with the second
largest average issue. 1924 copies daily
and the accuracy of this rating Is also
guaranteed Neither the Dallas nor the
Galveston News furnished the Direct
DRY with such a report OF their actual
issues as would permit OF according
guaranteed rating. Each OF these Is
1 credited with printing more than 750C
copies daily. The Directory does moi
/ guarantee the accuracy Of ratings IN
any case where a publisher failed e
! furnish signed and dated report
l OF actual issues for the period OF al
/ entire year We are
The American Newspaper Directory
/ OBJ.
10 the above the following reply wai
made:
Dallas. Tcxaa. May 20, 1894.
/ Messrs. George r, Rowell 4 Co.
Publishers printers Ink" New York
Dear slrs-We are IN receipt Of YOU
! favor OF 18th instant, which purport'
10 be a reply to ours Of 7th instant
! but either we were unfortunate In thu
construction Of our inquiry, or you wer,
/ possibly careless In arriving at con
ciusion as to the Information we de
/ sired.
We aid not question the accuracy oi
inaccuracy Of the rating accorded II
your American Newspaper Director
10 the Houston Post or 10 any othe
Texas publication. 1t was and is :
matter Of Indifference TO us what rat
Ing you accord these papers. becaus'
we attach no Importance or valu
thereto. II you VIII refer 20 our lette
~ Tth instant you VIII find that w
requested TO he Informed whether TIL
statement embodied In the advertise
meut Of the Houston Post as II ap
peared In Printers Ink Of May 2 wa
correct rs applicable 70 your firm
In the advertisement In question II &
stated the Houston Post has a large
regular issue than any daily In Texas
AND Is so GUARANTEED ~
RoWELIis 1894 DIRECTORY uNDEI
4 FORFEIT Of 800. Now II this !
correct statement, then II Is onll
necessary FOR US 10 prove that eiihe
or both Of our publications have
daily circulation IN excess OF Ssss copies
vvhlch Is the number crcditad 10 IN
Houston Post In your letter o. Ma
u.
II il Is incorrect then IN our opinioi
YOU should not hesitate TO advise y
a. that eject. and that the advertise
nient was put in without your conaen
~ authority. and Is intended 20 mis-
lead fhe advertising public.
We again ask you TO rcply TO gu
,,a,,irv ~ 7th Instant. by stating tina
reference 10 your firm IN the advfr
itgeneuf IN question IS correct ana w
authorized. or that Il u incorrect on
,,ns.thoriyed and that you have o1fere
10 amount whatever In the d'recfip
~ Guaranteeing that the BnuFton Pnf
c,rc,iiation exceeds that OF any otne