The old Abe eagle. (White Oaks, Lincoln County, N.M.) 189?-189?, 1894-12-27
A CARD FROM THE w.o B&LCO.
To OUR TRADE:

TO OUR TRADE:
| A business experience Of over three
years in White Oaks has given us the op-
portunity of weighing and solving the
different methods by which business in
this town is conducted. We have learned
that to do general credit business re
quires trait OF character that we do
not possess. We ere free to confess that
after throe years trial we must acknowl
| edge that we do not possess The fac
nifty for conducting a credit business
properly. Our sales have probably av-
eraged with any business house in
White Oaks, and our profits Gas shown
by our books have been very hattering
But when we contemplate the labor and
expense to pat these accounts on the
books, and the great disadvantage of
carrying on business on credit and
''jawbone," aud the still greater labor
of collecting, at the close of this year
we are confronted with the cold fact
that our profit is an unknown quantity,
and that the credit business is an injury
to the buyer rs well as the seller.
We believe the time has come when
the people of White Oaks are in a posi-
ton to take advantage of low prices off.
cred for cpsh, and we have concluded to
materially reduce the prices on all
goods in our line and after this date do
a cash business.
Yon will no doubt readily see that by
adopting this system of business we can
fave each individual purchaser a con.
siderable amount on his combined pur-
chast s during the year. 1t probably
occurred to you that a lot of bad debts
during the year must be made up largely
bT tie cash castt mere paying a little
larger profit; in other words, tho good
customer pays not only the profits on
his own goods bnt also on those bought
by tue non paying Gust omer.
We desire without exception to give
our customers the benefit OF the lowest
prices possible; and in order to do this
must DO business on strictly cash ba-
sis. We mean of course money at time
OF sale, or Gilt.edged bankable paper on
short time-not exceeding 30 days.
We do lot wish to take advantage of
any mans circumstances as for the time
being, but to protect ourselves against
future losses, We have many custom
ers who have traded with us for the past
three years to our mutual pleasure and
benefit, and to such we shall look for
assistance and support in the new re-
form.
To make the change with no promise
Of returns to our customers would un.
doubtedly prove failure; but our pur-
pose lie t. make such radical changes
in the prices of lumber. doors, sash, oils,
paints, builders hardware, nails, shin.
giles, flooring, and in fact ON our entire
stock, that The most skeptical will be
compelled to acknowledge the wisdom
of the change, While we anticipate ad
verse criticism from some Of our friends.
still we maintain that "sc protection is
tho first law Of nature and tho change
is eing made on this line rathor than
from lack of confidence in our fellow
men, Our stock in the future will be
more complete, and all we ask is m in.
spection Of our goods and comparison of
prices and you will do the rest. Thank.
ing you FOR generous patronage in the
past and soliciting continuance Of the
same iur the future under the new rules.
we remsin; yours respectfully,
WnITE OAKS BUILDING " LuMnER Co.,
Cash Lumber g. Hardware Dealers.