Hawaii holomua = Progress. [volume] (Honolulu) 1893-1895, 1894-06-12
Hawaiian i
Hardware
Company


a persons eve usually wins
customer. Macy different styles
Of advertising have been adopted
and With more or less success. by
she believers ia The use of priu-
ters ink. The manufacturers of
Pears Soap for instance. occasion
ally buy paintings that have
been on exhibition in the Paris
Salon and have Autographs made
from them for the purpose of
bringing their product before
the people. In addition - such
side issues, Pear spends hundreds
thousands of dollars annually
among the newspapers and mag
azines. Some years ago the AGENTS
of certain article on sale in New
York made bit in advertising by
having on Broadway during bus
mess hours two fatluessly dressed
Negroes wearing very high collars,
on the bucks of which was prin-
ted Use Smiths Pills" The
idea was novel and the publie
caught on. Rising SIM Stove
Polish has been kept before the
public for years through persis-
tent, and sometimes expensive
advertising. Twenty odd years
ego the manufacturers OF this
polish started half dozen men
across the ointment to paint signs
on rocks aud fences. The Aer-
motor Co.. of Chicago have in
creased its sales more tllan FIVE
hundred per cent in two years by
the use of printers ink. We
believe we have been instrument
tai in increasing the sles of the
Aemotor By keeping eyerlastingly
at it in Hawaii.
We do not wish to say that adj
vertising will sell any mannfac-
tured article; there is no use
spending money in advertising
cheap and nasty" goods be-
cause the people willno; be hood
winked. III Havilanl China was
not the superior article 1T is. all
our advertising OF it would not
have sold the thousands of pieces !.
that we have We simply call
the attention of the people to 1t
and its superior quality is appar-
ent to the customer directly q
piece of it is examined.
Printers ink has helped the sale
Of the james Locked Fence but
is would not have dones so il It had
been as fimsy as the or dinay wire
fence. First; the economy there
is in bullding it recommends
it to the plantation manager aud
then its durability clinclies the
the sale II the stays and wash
ers cost as much as an ordioary
redwood post our sales of tue
material would not have reached
such enormous proportions.
Our average sale of tue Pansy
ron Stove is about two day the
vear round. II was not the
best iron stove on the market We
would not sell that many IN SIX
months Advertising is the tip
70 the public the good points IN
hearticle sells it inst as the good
qualities OF the Fischer Steel
Range make it desirable article
Tor people who wish to economist
n the use OF fuel.
We buy only what has proven
good after people in the United
States or Europe have given it
rial; We profit by their experince
( the articles are good we buy
'ansl sell ihem; if they are poor
Ee steer clear OF them. When
! w advertise an article it is 10 at
xract attention to it, the ncws-
paper : the button We pash. tie
salesman does the rest.
Persistent advertising coupled
Sith the xrticls being a Superior
one has sold thousands OF the
Frank Waleot Emory File. If it
aad been no better than an or
iinary scysLa stone We probably
would not have sold twenty.
When a man finds ont that his
able knives may be kept sh.rp al
MI times ut an expsass of alky
: ssats and a very little elbow
crease be Is quits Wiling to try
sLe experiment.