davidaulloa/AmericanStories huggingface dataset:
The New South., 1894-03-31
CLEVER sWIsDLrg.
r-go WORTHLESS Ierape shcved or
for Twely3 Thousand Do.lars.

A aisessgss Woman roHtpirtsiY TAKES
In ~ = .ssfegyr.ensat - iier
sephew In tia sg~Ai Goarnfal
Gflnssn of mn Expected Pleasure.
The New South., 1894-03-31

caststss sar-s tssils. riassss reil5n.
ssssr s,asuasa, tsaiTaeAs IrNe es4iisn,
~ wuraA gives aseo Aai promotes d
rss5ste.
= gaAs5s8 sasaFsea3 Esssiieasaa
The New South., 1894-03-31

.. -. -, :. -, =. = C 50.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1894-08-04
GUNNER Escorts

Summer Ecsorts
ATIRONDACKS
LEAVE NE%-YW3N AIT 1888 A. M.,
VIA y Y. CENTRAL GET YOUR DINNhR All
CMllI@1TD PARK HOUSE
:, -. ApfRoxDAcKs N $50 D. n SANE DAY.
For Information pamphlet address
WEI +. INGOLD. Manager. chiidwo0i. y. l.
ADIRONDACK MoUNTAGNs
T11ig UUl6IDSWR2
ELIZAIE. si4OW&. y. \. Located AMIDST the grandes
The Largest and ines house IN ,ns
place. Liable Aha service passed My farms anu
supply the house with flesh milk cream outte
isss cn and vegetables. Pure running spring water
tlrous hout house Electric bells. baths and ,its
sanitary plumbing Orche-,i4. Billiards. bowling ALLEYS
ln- cTOquet lawn and charming trlEes fu .
dry. brleuS ar, Positively 80 MOS4 tIToE5 NJ
MALARIA. Ny Tally HD coaches and carriages meek an
boats trains at Wesport and connect WIN regular
valley Cascade Lake, Ad'ronda lodge
nj Placid Procure through tickets eles Am
.xUress ticket 0iices in the house Circulars WITH
city references ORLANDO KELLOGG. Proprietor
C. A. FERRIS. Mgr.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1894-08-04
MR.. HOWELLS WAS WELCOMED.

From The Chicago Record.
Washington. July 2G.-I hear good story OF a
Chicago putocrat who is OF the most con-
spicuous Of the winter residents OF Washington.
He finished beautiful home in this city last fall,
and the family had house-warming. His daugh-
ter took the liberty TO invite Informally Mr.. William
u. Howells. the novelist. whom she had the pleas
ure of meeting at reception the evening before,
and when she presented him 10 her father she
said:
Papa, this is Mr. Howes. the famous writer"
Glad TO see you, Mr. Howells' exclaimed the
multi millionaire glad TO make your scquaintance
Just step this way. please" and conducting his
guest 10 the dininC-room instructed the butler TO
open fresh bottle and see that II was very cold
He drew two chairs beside BILE In the corner
and when the glasses were filled remarked: I'm
always glad 20 have YOU newspaper fellows come
10 my house, Mr.. Howells You're always welcome
here. and when you want any items about the
family you must come right 10 me. I'd rather
you would. ! know you'll be wanting to print
something about us. suppose you have 10 do II
for people like TO read that sort Of thing but II
you Will come right me. III see that you get IL
straight"
Mr. Howells thanked his host for his thoughtful
ness and promised 10 remember the Injunction.
At the same time he got a study from HE for his
next society novel.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1894-08-04
WHERE rs THE WE'LL or ENGLISH UyDEFILED'
From the London Telegraph.


Londoners noted a weak and long suffer-
Ing race. but even in them there IS limit to pa
thence. They TRANQUILITY submit 70 be governed by
Scotchmen. 1rishmen, and provncials, and utter
not murmur. but when they are tainted with
being incapable Of speaking other than London
English" and therefore unable TO conduct case
in the Law courts, they have right to turn round
and resent what is calumny In Scotland there
Is a tradition that the best English IS spoken in
Inverness; Irshmen say that 1t Is to be found in
Baynabarna, or somewhere In the neighborhOod;
Northern provincals allege that real English pure
and indebted. is only TO be found at Bootle Amer
leans say Boston; while London, the capital OF the
country the Empire. and the world, Is left out In
the cold altogether. Why should London English
be condemned? All the best writers. orators, and
preachers gravtate toward the metropolis. and.
yet rash people like Major Baker who was the
agent of an American insurance company, CARRYING
business in this and other countries claim that
they cannot speak the language properly He had
q law suit. the conduct of which he intrusted to
q firm Of solicitors. who instructed Mr.. William
MAYNARD their managing clerk. 20 look after II.
The action settled for 600 in the Majors
favor, but that gentleman was not content and
wrote TO the lawyers a letter OF complaint In
which he said that Mr. Maynard had no pres
ence" and 'is incapable Of speaking other than
london English" The law clerk very Justly re-
sented the slight which this implied and brought
an action for libel. Major Baker apparently saw
the unrea beness Of his position, for when the
damages TO be assessed in the Sherif's Court
he did not appear. and the jury assessed them at
fi5O. At this price London English becomes a
really valuable commodity.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1894-08-04
BOOKS or THE WEEK.

BIMETALIISM Ply Henry Dunning Macleod $40. pp.
1873. 0onGnans Green co..
AN INTRODUCTION TO THE PHILOSOPHY OF HER
BERT SPENCER With Biographical Skeich. By
William Henry Hudson. 12mo. ~. 2S4 d. Appleton
Coz
THE UNIVERSAL, NAME; OR 4 HUNDRED SONGS 10
MARY. Selected and Arranged by MIS-. J.. Vale Bake.
l6rno buffalo: Charles Wells MoultonD
TALKS OK PEDAGOGICS ~ Francis ". Parker.
Crown Svo Up. 49l. r. L. Kelog & co..
THE FOOTPRINTS OF THE JEsUITs. By r. w.
Thompson. Crown Svo PIP '"' g. l. grower! n '"'
yAsHTI AND ESTHER \ story of Society To-Day.
Anonymous 12rno ~. Appleton Coz
THE HOUSE OF THE WOLF. By Stanley l. Weyman.
limo. pp. 2I4. Charles II. Sereel)
THE UNEMPLOYED By Ceo1rey Droge Secretary Of
the Labor Commission lMacMllan Coz
THE GARROTERs. a Farce. by ". y. Howes 32mo.
pp. 90. Harper Brothers.
OUT Or STEP. A Novel. BY Mari Louise Pool Post
Svo. pp 900. Niarper & brothers,
THE MAIDEN'S PROGRESS. a Novel in Dialogue. BY
Violet Hunt. l2no PIP 80 niarper B-others)
MUSIC HATH CHARMS. BY V Munro-Ferguson. Post
6vo. pp 300 (Iarper q Brothers.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1894-08-04
GRAHAM AyD HIS COyTRIBUTORS.

From Kate Fied's washington
With the death OF George Rex Graham. the last
link is snapped which bound the literary America
OF half-century ago with the literary America OF
to-day. Graham, II vii be remembered. published
the first ambitious magazine OF original American
literature ever attempted here and made fortune
al H. besides introducing Bayard Taylor and other
afterward eminent writer's TO the notice OF the pub
lie II seems odd IN these days OF high prices 10
reflect that Graham hired Edgar Poe for his man
aging editor at $500 year. or about SIG week and
opened his eyes wide when Graham handed
him s25 for the first two poems he ever wrote.
"Surey," he exclaimed, you are not going to pay
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1894-08-04

m. for them? Why. this Is the nrst money erer
earned Longfe:!ow sod his Village Bac rTca maid
10 Graham for $50, which was the highest prlCe Paa
10 either him or Bryant for any poem exceni n IN 0ne
instance-the Spanish Student brought N9V, h,gh
as 81 200 for serial novels. and y. p Wills useu "
turn in three-page sketches for $50 each
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1894-08-04
n APPLETON & cos NEW BOOKS.
THIRD VOLUME OF
MEMOIRS ILLUSTRATING THE HISTORY
OF NAPOLEON J..

From 1902 % 1915 BY BARON CLAUDE-FRANcV Is
DE MENEvAL Priva'e Secretary Napoleon.
Edited by his Grandson. BAROx NAPOLEON
JOSEPH DE MENEvAL Win Portraits and Au-
tograph Letters In three volumes. svo C0ih. s. %
per volume. Volume Ill ready
The third volume treats the Inflated Russian .vp~-
France by the allied powers. tn" abdica'on and Danish
Of the Congress q Vienna. ne return from Elba Water
D1jn sn nsrra,y bV on. Who Vas IN daiv ass5c,a,i"
with Napoleon a. his private ,eereary seatiy sraes
10 end.
BY THOMAS II. HUXLEY Tne eighth volume Of the
authors Collected Essays. limo. Cloth. ;l25.
sso M s ,:s, Of ss . Ts rfoefG & he
"Challenger." Yeast The Formation q Coal. The B1r
Kingdoms ( Lobster. Or, Tne study q zooloey. b.
ogenesls and Aeiosenesis Geoogcsi contemp3Ianicty
Pa.aeoniolosy and the Doctrine Of Evolution.
GEORGE MANDEVILLE'S HUSBAND
BY c. E. RAYMOND. No. i4s Town and Country Ii
brary. l2mo Paper. 30 cents: cloth. 500.
Fer the last the women have had the upp.r hand
in nson but "a. esSn ha N s1snn with e
deal Of the revolt Of the daughters" This oncrs
ana he etecs Of her tsachings ana It's appearanc a,
certain provoke abundant discussion
criticism The book Is due weil-kn0wn writer whose
identity is concealed under de plume.
MRS. LIMBER'S RATTLE:
Or. A Church Fair and It's Victims. BY WILLIAM
ALLEN BUTLER. limo. Cloth 10 cents
This brilliant little satire. by tho author Of Nothing
to Wear" appears now under his name. in a revised
and enlarged form
For sale by all booksellers: will be by mail on
receipt OF price by the publishers.
d. APPLETON Il CO.,
~ FIFTH AVENUE. NEw-YORK
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1894-08-04
Nrm 11nblieatlons.

HARPER AND BROTHERS
HAVE JUST PUBLISHED
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1894-08-04

fE'fIE WOMAN'S COLLEGE OF BALTIMORE.
JOHN r GOUCHER PRESIDENT.
Next session Will begin September l7h. 1885, Programs
Application.
rVHE OssISING SCHOOL. FOR GIRLS. Sing sins-on-
tho-Iiul>o7. Mis- e. C. Fuller. Principal. 2,th
year. liegn- september 10
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1894-08-04
Eaw Schools.

METROPOLIS LAW SCHOOL,, . ,,,o,,.c ,rD
wi Incorporated June 1891. ABNER c THOmAS
~ ,os@ systen II INSTRUCTION. Degree OF LII D.
after course of years Morning dNisoni !" ~
evening division. For CATALOGUES aIpS ~ i'''
~ ARi,NCF D. ASHLEY oO7 Bway. New-fork
A. Ew-YORK LAW SCHOOL 10 Broadway y J:
~ Cty.-Evening Dept Cooper Union; h~'snt
Me.hod' of instruction. D~crec - IL. Is ai,ef I'a.
course. Graduate course add.i. Fec. 500 GEO CHASE
Dean.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1894-08-04

OUT OF STEP.
Novel. By MARIA LOUISE POOL Post svo' Cloth
Ornamental. 81 %
The sequel Of Tho Two saiomcs" will be welcome 10
tho large section OF III. American public which Miss
Pools stories been deeply interesting "ou' OF step
is no less dramatic than The Two salores' ana II
strikes a deeper chord Of emotion powerful climax Is
reached in concluding chapter Of the story The
curious psychological which represented In such
h.ron. as saloe is worked the fullest values OF
light and shade.
BY THE SAME AUTHOR:
Daly-Roweny in Boston.-Mrs. Keats Bradford.-
Kathrne Nor,h-The Two salomes. Post svO Cloth Or
naInental 81 % each.
MUSIC HATH CHARMS.
Novel BY V MUNRO FERGUSON Cv'D. Post svo
Cloth. Ornamental. 81 Is.
well written story touching some interesting points in
the the young and women Of to-day The
study Of character subtle delicate. and the story
will appeal 10 thoughtful readers
THE MAIDENs PROGRESS.
A Novel Dialogue BY VIOLET HUNT Post svo.
Cloth. Ornamental 81 90.
This clever story I. intended to show dangers
nocen and girl Of the Smart set nay
encounter in despsns OF convention and
conformity. The is lively and the heroine is real
and appealing type.
THE GARROTERS.
Farce. BY W. D. HowELIs. illustrated. 32mo Cloth.
Ornamental 90 cents. C'Harpcr's Black and White
series'D
The following farces by Mr. Ho~eis have been pub
nshed in this neat and attractive form: The Albany
Depot "A Letter OF Introduction; THE Unexpected
Guests: Evening Dress: Five O'Clock Tea: "A
Likely Story" and The Mouse Trap"
Published by HARPER & BROTHERS.
NETWORK.
~ works sale by all bocksellers.
be by the publishers postage prepaid. 10
par, the United States Canada Mckee rec y OF
price.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1894-08-04
Gfather5.

~ tTOR Herman pfs."r a. NJ 70 y ris ,,,nrn1
seven years successful experience; ac-
incl Vim rcqur. II every leading college
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1894-08-04
School Agrntles.

A MEXICAN AND FOREIGN TEACHERS AoENCf
"A supplies Professors Teachers Tutors doyerhe''e'
Ir 4. colleges Schools and Families Apply 70
Mrs NJ J. iOCNG-FULTON, y Union square.
GFNcY Miriam Coyriere supplies tutors. professors,
u teachers Eoyernesscs etc. ~ all dets reco.,sH
hth.ve. BOOK Bling cor 1t"-s-
,fp,.frAs , civ or country schools parents free
\ an branches. putllc or pFisd
KERR & HUYSSOON. Union School Bureh1 : W, i',n-s.
nROGKEssIVE HERS al kinds an i'f
j quickly supplied larg" list - stae1t,'9 eHS'''''
wanted. II. &. KELLOGG. 81 East vin So y l.
rCIE FISK Teacher Agences New ork , oss !,
1 cago los Angales &c i.s4l positions nIei VNo IN
lob CROCKf;R q PRATT Managers. 10 bta-aVe.
Freeland tribune. (Freeland, Pa.) 1888-1921, 1894-04-12
DRlFTON ITEMS.

Engines No. is and 10 arrived here
for the D. s. & s. on Tuesday from Bald
win Locomotive Works, Philadelphia.
They are fine machines, and have been
built especially for the class of work
they will be required to do on this road.
Eight more engines are being built by
the same firm for the d. S. q S.
Miss Nettie Boyle is spending week
with Harwood friends.
Miss Maggie Dever, of Jeanesville, is
on visit to her friends here.
The employees at the collieries here
expect to be paid on Saturday.
Misses Pearl Ballentine and Margaret
Conway visited friends at Plymouth
this week.
Night school still continues in the
Halle township building here. This is
the only night school in the district that
is now going, all the others having
closed down owing to a lack of scholars.
A four months term will be taught.
The fact that Drifton pupils are willing
to attend as long as the directors keep
the schools open speaks well for the
teacher, Prof. w +. Martin
Freeland tribune. (Freeland, Pa.) 1888-1921, 1894-04-12
CONDENSA TIONS.

WASHINGTON. April I'm the senate
Mr.. George offered a resolution, which
was referred to the judiciary committee
for a reduction of 20 per cent. in all
United States salaries not protected from
reduction by the constitution.
JERSEY CITY, April T. Twenty-one
justices of tine peace of Hudson county
were indicted by the late grand jury for
exacting illegal fees The names of the
indicted men will not be made known
until they are called before tho court
LONDON, April 7.--The Standard says
Timothy Healy, the well known anti
PIrnellte, is trying to form a party of
his own, and that the disputes among
the Irish nationalsts are causing among
the liberals growing feeling of indiffer-
ence TO home rule.
PHILADELPHIA, April 11.--Forty women
en- ployed in the coming depart nent OF
the Philadelphia mint have been notified
that their services are no longer required.
This reduction in the force is in accor /
ance with recent retrenchment instruc-
tions from the treasury department.
WASHINGTON, April 1.-THE Chilian
claims commission has at last com
peted its consid Grafton of claims. They
declined TO act on the claims OF Henry
Chauncey, Peter Borigalapi aad Andrew
NJ ss, and awarded Sl55, ,232 to L. c. Du.
bIi., whose claim amounted to 81, ,50O,0 o.
CoNEY ISLAND, n. Y, April 8 The
"Bowery," composed of number OF
dance halls, saloons, merry-go-rounds,
and bathing houses along Surf avenue
was nearly all destroyed by fire Saturday
night Hotels owned by Robert Suther-
land and Martin Neimeyer and three
OF ers are among the buildings burned.
NEW YORK, April 10-Police Captain
De 7ery, who hasbeen on trial for a week
on a charge of neglect of duty in allow
ing disorderly houses to run in his dis
trict, was acquitted by the jury. Capt.
Devery's trial was brought about by DR.
Parkhurst, and the principal evidence
against him was given By detect yes EN-
ployed by the Society for the Prevention
of Crime.
WASHINGTON, April 9-Major w. G.
Moore, who in addition to being com
manding officer of the district police,
holds the rank of colonel in the District
of Columbia national guards, is making
vigorous preparations for the reception
of the CoXey tramps either collectively or
individually. As fast as they reach the
city the purpose is to haul them up under
the stringent vagrant laws of the Dis
trict
ALBANY, April 9--It is not probable
that the senate will take any action re.
gardiug the Elmira reforma tory until the
result of the hearing of the board Of man
ayers which is to be accorded them by
the governor this week on the charges
preferred against them. 1t is likely that
II committee of the senate will be ap
pointed during the last week to consider
what legislation is necessary as r,sult
of the recent investigation.
Freeland tribune. (Freeland, Pa.) 1888-1921, 1894-04-12
HIGHLAND DOTS.

The scare report that was sent out last
week about the collieries at this place
going to be idle for the month of April
must have been intended as an April
fool joke. The mines and the strippings
are making about the same time this
month as they have been since New
Year, and such a thing as shutting down
for an entire month is not likely to
happen.
"Big Frank" the man who threw
himself in front of locomotive at
Oneida Junction on Saturday, was we'll
known here. He resided at this place
several years ago and was always con-
sidered "little off"
Samuel Wenner removed his family
to the saw mill owned by the company
at Helpers farm. near Pond Creek, last
week.
Peter Brown, of Hazleton, made a
short visit to town on Monday.
Several of our residents who planted
garden truck before the snow storm of
Tuesday and yesterday now wish they
had not done it,
Quite number of our young people
attended confirmation service at st.
Johns Reformed church, Freeland, on
Sunday.
Mrs. Daniel Gallagher's brother and
sister, of Coal Dale, are spending this
week in town.
Three Hungarian families removed
from here this week, and about dozen
single men of the same nationality left
for their native land in Europe last
week.
The tresting between No. and No. 2
breakers is being filled up rapidly with
clay from the No. 8 stripping. When it
is all filled in, which will take several
months more, all the coal will be pre-
pared for market at one breaker. By
this arrangement the company expects
to make big saving in expense.
Freeland tribune. (Freeland, Pa.) 1888-1921, 1894-04-12
ECKLEY CLIPPINGS.

A choir has been organized in the Re-
formed church consisting of the follow
ing people: Organist, Herbert Bierly;
soporanos, Annie Hoffman, Rebecca
Aubrey, Ruth Carpenter; altos, Clara
Bierly, Ida Kester; tenors, Henry Wag-
ner, Willie Kester; bass, John James,
Walter Richards. The choir is under
the instructions of Mr.. Benner who is
making all possible efforts to make it
a success.
Levi Bierly is on the sick list.
Miss Stella Smith of Beaver Meadow
spent Sunday in town.
Mrs. Ambrose Rickert is on the sick
list.
Mrs. w. Davies, of Audenried, is visit
ing relatives in town.
1t is now time for the band boys to get
together and reorganize the band for
the coming summer.
Many Improvements are being made
to the houses in Buck Mountain.
AS soon as the Presbyterian church is
moved to Freeland the German Reform.
ed congregation intend putting up new
building at once and expect to hold
services every Sunday morning and
evening. A new organ will be purchas
Freeland tribune. (Freeland, Pa.) 1888-1921, 1894-04-12
BRIEF ITEMS OF NEWS.
LOCAL JOTTINGS GATHERED FROM
VARIOUS SOURCES.

Little Ones of Interest About People
You Know and Things You Wish to
Hear About-What the Folks of This
Vicinity Are Doing.
Attorney John D. Hayes is lying very
i'll at his residence on Washington
street.
Baptismal services will be held on
Sunday morning at the Bethel Baptist
church.
Twenty prisoners were released from
the county Jail yesterday, as the grand
jury had failed to find true bills against
them.
Confirmation services will be held at
st, James P, E. chapel, Washington
and South streets, on May 90, by Bishop
Rulison.
The rooms of the German Social Club,
on the third floor of the postofIice build
ing, have been fitted up handsomely for
the members.
a class of forty-three persons were
confirmed at st. Johns Reformed
church on Sunday by Rev. II. A. l.
Benner. The church now has 357 com.
municants.
James Coll, a son of Anthony Coll,
ex-steward of Laurytown almshouse,
died at East Mauch Chunk on Tuesday
He was 20 years of age and was an
estimable young man.
One of the worst storms of the winter
began here on Tuesday evening and con-
tinued until last night Trains are still
running behind time, and work at the
mines has been hampered by the storm.
The special train secured by the dele
gates who will attend the G.. T. A. u.
convention at Mauch Chunk on April %
will leave Freeland at 80 a. M, and
returning will leave Mauch Chunk at
10 p. m.
Twelve cases of small pox have been
located at Teasdale, small village seven
miles below Nanticoke. The houses in
which the victims reside have been
qnarantined, and every precaution will
be taken to prevent the disease spread
ing.
A pleasant birthday party was tender
ed Miss Bid Carey, of the Points, at her
residence on Tuesday evening by several
OF her friends. Dancing and other
amusements were INDUCED in until a
late hour, and the visitors wished Miss
Carey many happy returns of the
occasion.
Freeland tribune. (Freeland, Pa.) 1888-1921, 1894-04-12
Republican state Delegates.

The Republican district conventions
for the election of delegates to the state
convention were held throughout the
county on Monday. All of the six elect,
ed are for Hastings and Robinson, ex-
cept Harvey, of WilkesBarre, who is
for Hastings and Lyon.
The delegates are: First district, Will
liam j. Harvey, Wilkes Barre; second
district, James R. Ehret, Shickshinny
third district, John R. Gray, Nanticoke;
fourth district, Hiram A. Kuntz, Latti-
mer; fifth district, William J Loughrey
Avoea; sixth district, DIR. f. NJ. Brun-
dage, Nescopeck.
Freeland tribune. (Freeland, Pa.) 1888-1921, 1894-04-12
How to Advertise Successfully.

From Press and Printer.
1t is continuous effort that pays in ad-
vertising as in everything else. A bust
ness man doesn't keep his store open
one day in the week, or one week in the
month, or three months in the year. If
he advertises that way that is the i'm
preston people will get People are
very forgetful. They have to think
pretty hard to remember the vice presi-
dental candidate two campaigns back,
and yet he was pretty well advertised at
the time. 1t has been truly said that
the time to advertise is all the time. In
business there is no such thing as
standing still. A business man must 90
forward or he will fall back Even if
you do just as much business this year
as you did last, some other fellow is
doing more business and he is getting
ahead of you.
Each years efforts should be to ex-
ceed last years sales. The only sure
way to do is to advertise. Advertise in
bho1 tlAhNo pSiduoO lllt lTOl lDuSb ne
struck while it is hot, and advertise in
dull times TO heat the iron. 1t can be
done.
1t is safe rule to take advertising as
you would medicine-when you need it..
Advertising is the only medicine for
sick business, but it must be of good
quality Just as medicine must be to do
good.
1t is poor policy to publish mislead
ing ad. The palmer and more truthful
it is the better Business men are com
ing to understand this, more and more,
every day. The time has passed when
"people liked to be humbugged. Bar
mum is dead.
When you have decided what to say
and how to say it, put your advertising
in the paper the people take for their
news. Make the ads. newsy and they
will pay.
There is nothing mysterious about ad-
vertising. 1t is an exact science. You
are simply telling people where they
can get certain needed things. That's
all there is of it. If you can sell them
something they want, or ought to want
if you have good thing to offer-ad
yertising it will sell it, Most any sort Of
advertising is useful, but newspaper ad
vertising is not only the best, but it costs
less than any kind-service considered.
You can get more circulation-talk to
more people-for less money in the
newspaper than in any other way.
Figure it out and see.