The evening herald. [volume] (Shenandoah, Pa.) 1891-1966, 1894-02-24
PA1RoNlzE HOME INDUSTRY.
A Good Citizen Spends His Money Among
the Local Tradesmen.

IN fNOINILE TUNE lNDOo nv
A Good Citizen Spends His Money Among
the Local Tradesmen.
The member Of a community who ha-
bitually ignores his home merchant, me-
chanic or tradesman and makes his pur-
chases and spends his money in other
towns does not deserve the name Of
good citizen and should not be counte-
nanced by those who have the best inter-
ests Of their own locality at heart That
it pays to trade noar home is a well es-
tablished fact, and no town or city ever
pro5pered whose citizens, enticed by the
alluring baits held ont by the merchant
in the big cities, spend their money with
them
The local merchant and mechanic are
interested in the progress and develop
ment Of the town and country in which
they live, and every dollar that they
amass is reinvested and remains in the
neighborhood. AS they prosper their
taxes increase, and Just 50 much those of
others are lightened. They assist in
keeping up your schools, churches and
other public institution and charitioJ.
But the person who spends his money in
some distant city puts it beyond assist
ing in any local enterprise. The man in
the city upon whom you bestow your
custom has no further interest in you or
your surroundings than the cash he re-
ceives from you, 1t is no concern Of his
whether you are as devoid Of social,
church or educational privileges as thein-
habitants Of BolriObOola Cha, or wheth-
er your streets or highways are well
made or an aboriginal Indian trail The
| surplus money which he has to bestow
will go to enrich the eXchequer Of insti-
| tutions from which you will never re-
ceive any benefit and to add to the
wealth Of communities in which you
| have no financial interest.
And further, there is no good reason
for this impolitic and unbusinesslilie d.
version of trade. The business men in
the smaller cities and towns can and do
! sell goods year in and year out as cheap
| ly as do those Of the larger places. The
lower expenses, cheaper rent and i'm
! munity from the eXoruitaut municipal
taxes which prevail in the great citb s
! enable them to do so and still make a
! living profit But the shrewd city mer-
chants, by advertising certain goods ut
| ridiCulOusly low prices. manage to attract
gulhble patrons to their places Of bust
ness, with the knowledge that they will
succeed in selling them other goods at
advanced prices to reimburse themselves
for the loss on the "leader" and leave
themselves a handsome profit.
The home merchant is established here
and expects to pursue his business among
us indefinitely The continuance of his
trade is dependent upon this fair and
| uniform treatment of his customers and
the quality Of his goods. His field is lin
! tied, and should ho resort to shady meth
DDS or foist dishonest wares upon his pa
| irons his reputation would be gone and
his trade consequently lost. But the
metropolitan merchant has a wide and
an almost unlimited field. His patrons
are from all parts Of the country, and if
| he can be 50 fortunate as to get one good
! deal' from each one he does not expect
them to return. The ideal community
is that in which there is "a reciprocity Of
| good feeling among merchants in all
/ branches Of trade, mechanics, profession
al men, worhngmen and farmers, each
ayailiug himself as far as possible of the
others services, buying his goods or en-
! ploying his lab, t''o r~rn -0~y be.
| The community where TINS practice OBJ
tains is always found TO be an excep-
tionally prosperous one, populated by
cheerful honest, neighborly and enter
prising people, and a good place for the
! home seeker to locate in.