Spirit of Jefferson. [volume] (Charles Town, Va. [W. Va.]) 1844-1948, 1894-08-14

the most OF eyry sale; he had ben taut from.
his crly boYhood, that the greater the percent
age, the greater the results. His father befor
him had ben. educated that evrything depend.
ed upon the hlest terrific tariff on eyry bisnes
transaction. The modest methods of the
'Rnuss SYSTEM elicited his 1tmost contempt.
until acroa the way, one 5ia the corniield boy
appeared with his modest stock OF 500, which
DISAPPEARED almost as qikly as 1t was opened
That little acros the5Way bad in an unquestiou-
ably short space OF time becum a competitor, q
rival, and at last master, buying in the old
timer, his CLERK, his stocks and himself,at 20
cents. He telegraft $40 for cash 10 scoop in
the whole thing--it was dun in a dia. Then
the oldtmer red arite the living leson Of the
living da. made up his mind that what this
corntield boy at SIS a month had dun he wud
and cud outdo.
Practical xample is eyrything. When felo
sees the crowds flock in to an obscure, uuown
little outside shop, he knows ther is sum caus
for the truble. Women will talk aud men too.
The felo had boasted OF Hdkfs he had baut for
cents BE had made this boast TO man
who had paid 25 cents for the same article;
tina lat and joked over it for an hour or two,
worrying down the beor at the same time. In
the morning, the little obscure, unown Behive
was swarmed with the trends, the wives and
relatiys of the advertiser. A Atelegraf order for
100 dozen Hdks, only tosho the maryelus Ell
cacy of an advertisement that he had not
dreamed or even thaut OF
Passing thru our Hedqarters, he saw an arti-
Gle in tho lace Dept Price was IS cents per
dozen. He had sample ffom an importer
whose price was a dollar; his remark was-that
this was imitation of his. He happened to be
hne iudg in thes goods aud declared the sam
ple an xact eqal OF his own, only shoing the
subterfuges TO which thes respectable fellows
vii resort.
Their was another thing he had ben arustomd
to al his life and that was to xact from tho
pamperd darlings OF aristocracy, the very hiset
price he cud get-the hier 1t was sposed, the
beter the vality. He slashtinto thes oldtimers
at the rate of 25 cents in the dollar. Whom
askt for an xplanation his remark was, "tha
ar the identical goods. Look fur yorselC-the
only difercncd is in the price. The true differ
euce was this: That the oIdtimer got nothing
for his goods, whilst the sharp-shooter got his
price, principal aud profit al in the money
drawer
1t is impossible for me to make palmer, tho
rule and system and success of the "Rouss
System" Agen and agen iu our Monthlies
" nav AeN Pie9eIteA sies Rats W ouF IeaueIsi IN
the hope that tina wud listen and lern. Out OF
the millions of merchants of this Union, we
hay reclaimd thirty-two or thirty.thre thou
sands. This is glory enuf for start, but we
will not be srtisficd until we hav reclaimed the
whole number. In ten yeors from now, ther
will not be merchant who dares to ofcr his
goods over 20 per cent and the limits OF this will
settle the basis of credIt-cash befor delivery
Underbuy first that means to buy wher U can
get yor goods for the least money. UnderscI.
Not bccaus U can, but beblus U vii, daring to
name price that competor can match, scrap
ing in al the time, the advertisement with the
cash.