The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1893-06-29
EIGHT CENTS A DAY
b Enable Any Citizen in America to
Secure the Best Encyclopedia,
namely, the Americanized Es-
cYcIOpadia Britannica.


Three things ought to find place
In every American home: The Sacred
Scriptures. a god newspaper and q
thoroughly reliable encyclopaedia.
The first We are quite sure every
family in which our Paper 10 taken
already enjoys; the second ith7s been
the business of our lives 70 furnish;
the third We place at the disposal OF
our readers from this moment. Eighs
cents day for eight months will
hereafter enable any citizen to secure
q complete set Of the American
lad Encyclopedia Britannica, which,
after careful examination, we con-
fdently believe to be the most
complete, reliable and altogether the
best work of it's kind extant to-day.
This is another illustration Of the
motto that lies at the base o. Amer1-
can institutions: In union there Ii
strength. We have simply organized
our readers into club OF encyclop@-
dia buyers, and obtained rom the
publishers the concessions which so
large an organization has the legit-
mate right to demand. Our reward
will come in an increased circulation,
which, again, viii probably enable US
to secure similar advantages for our
subscribers in some other direction.
This is rs it should be; the publishers
and rea1ers of a great newspaper
should work together for mutual l.d-
vantage.
What the publishers have done is to
tale the Encyclopedia Britannica to
pieces and rebuild it with amend
ments aud improvements. The --latest
or ninth edition of the original work
was compiled some fifteen years ago;
the American editors have revised it
to the present year. The original
work was crowded with minute and
exhaustive descriptions of English
towns, cities, counties, boroughs,
MINOR institutions and other matters
of peculiar interest to Englishmen,
and to Englishmen alone, while Ameri-
can subjects were treated with the
same breVity as French or German.
The American editors have reversed
this method condensed the articles
on distinctively British subjects withis
reasonable limits, and utilized the
space thus gained for exhaustive dis
cussions OF purely American topics.
The original work excluded from it's
| plen all mention OF individuals, how
ever famous, who were aliv0 at the
time Of It's compilation it says not
word of more than half the men whose
names are written on the pages os
modern history-no word Of Grant or
Sheridan or Sherman, Harriet Beecher
StoWs, Julia Ward Howe or Elizabeth
Stua-s Phelps, OF Cleveland, Harrison
or Blaine, or Parnell, Salisbury OF
Bismarck. This woful lapsus, too, has
been supplied in the Americanized
edition. A series OF 4, 900 biographies,
each brought down to the present
year, enables the reader to learn at q
glance the life story Of every noted in
diyidual Of the present generation.
To all this add complete series OF
maps and number of well-ezecuted
engravings illustrative of the text, anu
the Amerieanized Encyclopedia Bri-
tannica is before you-s work in
whose introduction to our readers We
feel not unwsrrantable p-ioe.
DUB PRoPO ITIoN.
By placing a subscription 70 this
papor for one .'e.r, We will deliver to
you complete set in cloth binding Of
the Americanized Encyclopedias Bri
tannica on payment Of $500 and your
signing contract to pay $500 for ten
months-in sntwenty-six dollars, thus
giving you the ,est Encyclopedias
sxtsnt st tritling 90.
We win give THs DAILY HERALD OF
gear anu the sOt Of Encyclopedias for 81
IS down and $3.50 per month till paid; tt
SUNDAY HERALD and the set for e22.S
and THE SEMI-WsEKLY HERALD aud tbs 8
for $500, also in monthly payments II d
sired. discount of 5 per cent. allotred for cas-
The above offeE Is for the Encyclopedias
cloth binding; sheep binding. s3.So per .
extra; half morocco, IS per set exit
nhaaa .ral,,o hln kcoL-. car, <r,l,z Ia - n,