The record-union. [volume] (Sacramento, Calif.) 1891-1903, 1893-04-19
SAN FRANCISCO STOCK MARKET.
SAN FRANCISCO. April Is, 1898.
MORNISG SEssroS
AFrERNnnN srss1n,
WHAT is TIE MATTER ?"
San Joaquin Valley Responds to Sac
ramenUO VALLEY
[From the BakerslieId DniIv Cnlifnrniar

From the Bakersfield Daily Californian
The people of Butte County are circu-
Iatlng Tor signatures petition inviting a
| conference between the signers and the
! managers OF the Southern Pacific Com
| pany TO ascertain 1.-THE causes of business
| depression in this valley and especially
10 ma some relief for the farmer class"
Inc document goes on to say, after
| pointing out the decadence of the rural
population in Yuba, Placer, Butte and
! Iehama Counties:
! We believe that the landnolder stands ready
TO subdlvide and sell at fair prices, and that
| every encouragement eau be given to immi-
| grafton.
! Even now there are everywhere TO be found
cheap good lands on the market. Why the
| people do not come is beyond our compre-
! hension.
We ask conference with view to deter
mine the cause and remedy for our slow
| growth as well as for the decline in business
generally.
So there are everywhere to be found
IN Iuba, Placer, Butte and Tehama
Counties cheap good lands on the mar
ket' are there?
But how is anybody to know that?
Outside Of the foregoing publication
! where has this fact been announced?
A dliigent perusal of all the leading pub.
Ilcatons OF the State, those which are
| most apt to fall under the observation of
the stranger looking for such lands. fails
to disclose any reference 10 these alleged
/ facts. An equally diligent perusal of the
journals published in the localities re-
terred TO, shows an equal dearth ofinfor-
nation. Likewise an examination of
the literature distributed bv the State
| Board OF Trade shows nearly the same
painful hiatus. Have none of the petit
| TONERS referred to ever heard the story of
the boy who took some nuts to town in a
sack and returned home without selling
one, giving as an explanation the state
ment that nobody asked him what he
/ had in his sack? Do those people not
realize that the goods they are trying to
sell are kept in an Theoretically sealed
| sack? In other words, have thew not
| learned the meaning of that plain, every
day word: ADVERTISE" Have they
watched the phenomenal growth of the
southern part OF the State all these years
| without having learned the nature of the
| spring which lies at the bottom OF all that
growth?
The good people say that it is beyond
! their comprehension why settlers do not
come to buy their cheap lands. This is
really Iudicrous. How in the name of
! common sense do they expect people TO
come if an invitation is not extended to
| them? The whole truth is that they are
afraid to spend little money in letting
| people know what they have to offer Ii
/ they were to enter INTO systematic
course OF advertising, some newspaper
fellow might make a couple Of dollars
out of it. Sometime or other there mas
been few hundred dollars spent in get
ting out chestnutty pamphlet on cheap
paper, with stock illustrations that have
done duty for half Il dozen localities, and
because it has failed to draw a Hood of
settlers they have pronounced against
advertising as delusion and a snare, and
now want the railroad company to help
them out OF the mlre of dpSDair
There is just one way out of this trouble.
and only one. There is no escape from it.
1t lies through the ink fountain, the
printers case and the emgraver's bench.
No other will be found, though it be
sought till doomsday.