The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1893-09-03
EIGHT CENTS A DAY
n Enable Any Citizen In America 10
Secure The Best Encyclopedia,
namely, the Amsricanized Ea-
cycIopadia Britannica.

Three things ought to find place
In every American home: The Sacred
Scriptures. a god newspaper and 3
thoroughly reliable encyclopedias.
The first re are quite sure every
family in which our PAPER 10 taken
already enjoys; the second th1s been
the business of our lives 70 furnish;
the third we place at the disposal Of
our readers from this moment. Eight
cents day for eight months viii
hereafter enable any citizen to secure
O complete set Of the American
lad Encyclopedias Britannica, which,
after a careful examination, We con-
fdently believe to be the most
complete, reliable and altogether the
best work OF its kind extant to-day.
This is another illustration Of the
motto that lies at the base OF Amerl-
can institutions: In union there Is
strength. We have simply organized
Dur readers into q club OF encyclopa~
dia buyers, and obtained from the
publishers the concessions which so
large an organization has the legiti-
mate right to demand. Our reward
will come in an increased circulation,
which, again, will probably enable Us
to secure similar advantages for our
subscribers in some other direction.
This is as it should be; the publishers
and readers of a great newspaper
should work together for mutual i'd
vantage.
What the publishers have done is to
take the Encyclopedias Britannica TO
pieces and rebuild it with amend
ments and improvements. The latest
or ninth edition of the original work
was compiled some fifteen years ego;
the American editors have revised it
to the present year. The original
work was crowded with minute and
exhaustive descriptions Of English
towns, cities, counties, bcroughs,
MINOR institutions and other matters
Of peculiar interest to Englishmen,
and to Englishmen a;one, while Ameri-
can subjects were treated with the
same brevity as French or German.
The American editors have reversed
this method-condensed the articles
on distinctiTeIy British subjects withiz
reasonable limits, and utilized the
space thus gained for exhaustive dis
cussions OF purely American toPicn.
The original work excluded from its
plan ali mention Of individuals, how
eVeE famous, who were elivo at the
time OF Its compilation it says not a
word Of more than half the men whose
names are written on the pages Of
modern history-no word Of Grant or
Sheridan or Sherman, Harriet Beecher
Stowe, Julia Ward Howe or Elizabeth
Stna-s Phelps, OF Cleveland, Harrison
or Blaine, or Parnell, Salisbury or
Bismarck. This woful lapsus, too, has
been supplied in the Americanized
edition. A series OF 1000 biographies,
each brought down to the present
year, enables the reader TO learn at
glance the Life story of every noted in
dividual of the present generation.
To all this add complete series OF
maps and a number of well-executed
engravings illustrative of the text, ana
the Amsrieanized Encyclopedias Bri-
tannica is before you-a work IN
whose introduction to our readers We
feel not understandable p.i0e.
Our PRoPo ITIoN.
By placing a subscription 70 this
paper for one .'e-r, We will deliver to
you complete set in cloth binding OF
the Americanized Encyclopsdi, Bri
tannica on payment of $500 anS your
signing contract to pay s2.OO FOR ten
nonths-in all twenty-six dollars, thus
giving you the aest Encyclopedias