Fort Worth gazette. [volume] (Fort Worth, Tex.) 1891-1898, 1893-11-25
THE Publisher AND ADVER-
TisER SHARE THE HARVEST
How Advertising is Done by Large
Concern Distributing Advertise
ing Matter in Every Quarter
OF the GIobe--Newspapers
the Best Medium for
Distribution.
Distribution


Persons who have watched the news
papers, magazines and other publications
f,r th, t,.t t,y.rtv VAR. INNS, bnye Do.
81 -, -. ti,o
~" VIZ" sunni u'H''' VI e"' VS.
change lhat mas been gong on III lne'r
appearance. and wondered at the IN
cransei sin az tho n.rioflicnls tbnnr.c,yp,.
,...,,i.. III. i ,...,i.,,
''7''"o' WY" Tue ""l'nSF" p'"P" avn
0l advertising 10 reading matteS II
seems TO the average reader thal there
can nor pc pfoplrilOnNte return 10
the advertiser TO pay him for all this eX-
lrh expense IN advertising, ana sun u
may ne snld with every degree OF comb
uehcc lhat AuNertiSlhg ~ thiS country
Is SIM lh us infancy. lie gr1Wln OF
newspaper magazines ana all puphca-
IONS mas been me direct result oi nd-
lri,lHps. ne advertising department
Is Wv Uh'hnuur Oh the newspaper, ana
~ thc same une the advertising oil any
arlrle oil merit controls TO larGe eN-
teHL llS Fnle' consequently the pnbhsner
anu ihe hnNcrllsrr meet on tflendly
grourH' eaen htHhg tue other 10 sue
IL F.. s,.,,.. .... 3, -,,..,
NchiN years ago N was considered
lulte o DlE updertnkklng for an advertiser
10 t'h.ragl Tor f1WWiV worm oil space
~ Wv NV SPnpeIa "t lIlt ,puhtr!' whore
N ,l"'l lnI'c aIc !, huiiper OF c cnnSt TIE
'slnn di"nu uuE where rom N","'vyu
10 %puuuuD. u yrnt ~ hnNtrtlslng IN thi,
VnullN al'He' ~ must pc understood
H. ,ra u"'Sr. vi ,"is Artlr'e ,Ult ~ g'Hlth W
- uaue I'F we success OF auNertlslng
gI,i,cris Xxx ,', ts
a"i''''1'',' '''ll'. ~ u luc lnul SUI
L.. ii,N "'' urSh I''''", ny imch VIM slihp-
~ .,,,,,,r t''s "l WE
bcon sbrrt,iirnl f,r ~ s,,, no 4,
u15.u 'i,t,tL-'lN''i, 'uI VI y, lut salHc ~
nu'erI'''. ~ IN G,GIsS ntnhGn ,,t q 9usi. .
to or,,r,ointo H., pu",y 'omy g
t,.,iI M,i' IN Wy
t. ,,ii,, W" ',, ,,,,., W ous H.
ic,tti,unt" 90" .,.,,.ii. W ",,' nI""',r,,
for a rcnty s,,,.o.' ,,o,,.,,,,,,,, w
,nrtis;,r '' , 'ia u",
,n,uI,,,II ~ lnr urs,
H. H. ~ o,''p ~ nv ug,MnSi'nl''r9 u'r
| .ur ugSs "lt'HN Ior lnC H,Ilunlloh OF al-
w." G'"' , , tos'us l'Hs IA pIoPoli
o'uI , Luz a., ., ~ p.ops n ITiyhel
| ahu causing 'll' icAcI 'rnunln. sun mere
nIr o,nyF l,Ir,nnuS Tor dlstrlnuuon whlch
"T 'H''
! 49, u,hA necessary 10 rcler 20 mo
nla'"IS "I nU' concern 70 snow th' Nu-
| w. nH Nuli us Eoou business Judgment
| u, hlSSN,l.s En9"n 10 tne punllG any etu-
| oit OF h'ril lnroush me medium OF le-
glumgt" advertising. In 1916 there was
! "rsnnlLe1 10" urn Of scott y Bovine in
! NV YORK Guy; me ineinhers OF the
uri' NnSsrs. A,lred - Srult ana sam
uel W, B2.wncI had for three years prior
| w. ,v'' '',''' ~ 20 'Ntf'f lllIHlilA WIN
! cod-livcr oil and had suc'celcl in max
| ing IN emulsion which came up 10 the
| standard hNed hy physicians. COl-liyer
| oil had been recognized by the medical
world for years as the most nourishng
Of foods and the possessor of uuusunl
remedial properties, II is a well known
| fact that phys cinus had prescribed plain
! oil for years in eases whore there was
wasting away Of strength. such rs
! Consumption, Coughs aud Colds. Srof.
/ ull, Anacmia. loss Of flesh and blood dis
I casrs. II was also prescribed for Wenl,
Mothers and Children where food aid
not seem 10 noursh them properly. The
objections to ii, however. were lint n
was nauscating to the taste and taxed
! the digestive organs of The body In pet.
ting I'd of it. The plain oil was a. 1if.
/ hcnlt of assimilation that cvcn H thn
stomach could retain II tho digestive mr..
| rnns were taxed in dpnling win Il
! When SCOTS Emulsion made lis onnrar,
! ancr. however cnj.liyer iii bcram" nro,,
| tir,Llo MS hotb food and ,,oJic;,o ~ ae
| Inv Tho yr,,, iSsO 500 iN,,,,i 'ilr ,' i uuu
fnIv ..fabE.bcd a,noUS, ,bo ', ,,.iii was
fesslon Tbcrc vas No nfrn,, 'u ,,,o1 pr q,
cnprnli tbn for,n,,i, ~. LII ,,'nt I"ug 10
r,n,f,ctnrc ~, Vo.s,, W 49, uo, 'S g. ~ OF Us
,to.n .,, 49, w. ','uut " bowie
TTv.y i,,iS u"N'"'us 70 cooperate WIN
or,,.,' 90 "r" turlr ',nulNl?l,
F,r ,,o' ,,, wuS p'SI."iv' ~ may he said
iu, .Hr puipusr ~! cNpi1untloh mat an
AlNHlNlNH VI 'NA-lNtf OH means Simply