Evening star. [volume] (Washington, D.C.) 1854-1972, 1893-12-21
CHRIsTMAs AND CLOTHING.
How the Holidays ARect . Great Out
fitting EstabIfshment.


The merry holiday air has pervaded even
the great clothing establishments of this
city. for as the years go by people realize
more and more the sense of giving useful
presents that will last and be of value all
the time. instead Of expensive tribes that
are admired. laid aside, and soon forgotten.
As result Of this change that has come
over the principles of Christmas giving
within the past few years. one of the live
Hest business places in this city today 10
the great building Of Saks & Co., at the
northwest corner OF It'll street ana Market
space. All day long the broad Aisies Of
this mammoth establishment are crowded
with people admiring the handsome stock
Of goods displayed The way they spend
their money there as well as their time
would make 1t appear that there had been
very considerable let up IN the financial
stringency. Christmas presents Of all sorts.
overcoAts and suits OF clothes. down to q
silk umbrella or the latest agony In neck
fashion before the eyes Of the crowd.
Some years ago when Saks & Co. put up
their big brick building that was, perhaps,
the pioneer In the matter OF si.s. people said
that they had overestimatsd the capacity
Of the city and that it would be impossible
to build up q trade appropriate to such q
big structure. 1t Is evident now. and has
been for many day gone by, that Saks 4
Co. builded wiser than the people knew. for
by steady application to business and cour-
teous fair dealing with their customers.
they long ago built up q trade that would
not be anything but \ credit to any store Of
the sort in any city In the country.
In conversation with q Star reporter yes
terday Mr.. l. Saks said that the secret of
the success Of their undertaking was easily
to be found In their efforts to give satisfac-
ton to every one who comes into the store.
This Is great thing In q business Of such
proportions to draw people inside the doors
When they are once inside. II the goods that
are displayed are to their liking 1t Ia rea-
sonably certain they will make q purchase
OF some sort before they go out. A crowd
that would make smaller store seem lively
and prosperous would easily be lost in such
1t Is necessary to bring people in crowds
and large crowds at that.
1t Is fact that Is very gratifying to Saks
Company. and to every other Washing.
tonian, as showing that business prospects
are more favorable, that the business done
this season just prior to the holidays has
been considerably larger even than that of
that Saks & Company have had for sale this
December all the stock OF the recently
closed up Barnum business which they have
been selling with wonderful rapidity at SC
cents on the dollar This fact, literally ad.
verttsed, has sufaced to draw people by the
thousands, and when once there even though
they did not select any article from the
Barnum stock, they were pretty certain to
buy something. Nothing makes q more sat.
isfactory or desirable holiday gift for man
or boy than some article Of wearing an
parel that is stylish and well made. That
this is appreciated is a fact that Is evident
10 any one who visits this store.