The Florida agriculturist. [volume] (DeLand, Fla.) 1878-1911, 1893-05-31

home plan, for the dispoasl of the large crop now
in sight, IL 1T shall be attempted to market it
by going back to the old method, OF consign-
ment or mixed sales and consgnments, shall
have repetition of the disasters of 1891 and '93
intensified, and the growers as o mass will re-
ceive absolutely nothing for their labor and in
vestment. will again quote the vigorous Ian
guage of the writer in the Riverside Press, above
referred to, Growers of Riverside, if you have
@had no say in these matters it is time that you
did have. If you have good Judgment that
tells you that your only safeguard is selling
your goods at home where they grown and
owned. it is time that you yourselves.
Let there be public meetings, let the printers ink
flow. Now is the time to argue these questions
and get into line for solid work" This language
well applies to u.s. in the present crisis of our az
fairs. We have started on the right way, let us
not hesitate, but solidly push forward to COM
plete success. f.. BEAN
The secretary read the following paper
prepared by Mr.. Moreman, another mem
Der of the committee:
Mr. President and Members of the Horticultural
Society:
Your committee marketing, believing that
this question of how to convert our fruit into
money will be best dealt with by each member Ct
your committee, submitting our individual views
thereby insuring full discussion of the subject
in all of it's phases We fully realized that we
were not selected and endowed to decide this
question, but to do what may to promote
education along such lines will ultimately lead
up to the perfect system In dealing with the
question, facts as they are must be considered
and utilized to reach the end sought.
Beautiful theories and ideal systems. products
of the imagination, must give place to the I'M
compromising dictates of practical business.
Certain fundamental principles are inherent, and
must be the foundation OF any system of mar
keting that is expected to stand the test of eX-
perience The great regulator OF all trade sup
ply and demand, enters most potently into the
marketing OF this perishable product, Increase
the selling agents for any one product and you
decrease it's selling value. The more complete
the distribution the greater the consumption.
The most direct and economical distribution the
greater the consumption. The most direct and
economical distribution the greater profit to the
grower. Quick and careful transportation with
lowest possible rates enhance value.
Reputation built on merit has much to do with
results obtained.
have thus briefly outlined the foundation of
the Florida Fruit Exchange system. Experience
can alone furnish laws for the regulation OF it's
policy With one hand feeling the pulse of the
market, the other on the grove, it undertakes to
solve the supply and demand question. 1t would
abolish the ruinuOus competition to buyers
through the auction room.
In the auction room gather consumers, iobbers,
brokers and dealers Of all descriptions, and
through these without delay, this perishable
crop goes direct into consumption. Scattered
broadcast over the land Yet there is q place
awaiting each box it is bid upon in the auction
room, and direct it goes into that place. This
direct and wide distribution is upon plan OF
minimum risk and at least cost
Careful and quick transportation is IL factOr
that deserves the greatest attention. Individual
effort avails nothing. The Exchange system of
union has made itself felt in the lessening of
Eastern rates, and there is no question but as
the grower strengthens he system, it's beneficial
influence will be more apparent This system
sells fruit upon it's individual merit. Those
growers who pay the greatest attention to the
quality OffTuit and care packing receive pay for
their pains. Each grower has the selection of his
market, if he desires, but experience shows
hat is q matter best left in the hands of the
management.
The Exchange advises the selling at the grove
F. o. b., whenever a satisfactory price can be
obtained. The grower has the disadvantage of
lack of inform alton and to some extent at the
mercy of the buyer. A considerable number of
growers hold that not q box of oranges should
be sold at the grove, for this method of selling
increases the number Of egitmate agencies in