Spirit of Jefferson. [volume] (Charles Town, Va. [W. Va.]) 1844-1948, 1893-10-31
Rouss Auction Trade Journal

The fortune lost on time purchases
of regular concerns auto be saved
and not squandered on favor and
Besides, theirs no adj
in this regular Way-it
can't be sold any cheaper than any
one els, and as it is baut on time it
must be sold ON the same terms Of
cours the regular prices do wei emf
for Ledger tr9de-no trouble about
that, but when customers are buying
for the cold cash tina lOok into the
windows for bargains. Tha pas the
show of the old Regular, drest 10
but tina stop at the card
of the clos-cuter, 'enyelopes one
cent pack, and naturally enuf go
in and spend their money with that
level heded bushes man who has the
merry TO sci at ONE when it would be
cheap enuf ut two, and yet TIERS
NOR mony at the loer price, not alone
at the triphamer advertisement, for
peple will talk about such things, but
in the largely increased sales of the
article itself.
Yes, the lost fortune of time pur-
chases wud count up into the COLO
SAL in ten years, and yet it is not so
much in this as in the fact that the
Regular has no hard hiters, no sledg-
hamers or bargains to electrify the
public or TO advertise him into fame,
much les lift him into popularity and
prosperity. u never Sc the cash Dyer
tier paying five cents for needles
when rite acros the wa the cash be-
for delivery man is passing the ident-
ical thing over his crowded counters
for one. Many of this crowd ar old
customers of the Ledger champion
and hav walked hat dozen biloxi out
of the wa TO dodg the Oldtimer. This
slashing into the old fashiond figurs
of the DEVILS dream-book is not alone
in the articles of fancy or luxury,
but in the thousands of staple articles
of necessity in everyday life, and
mony is not so plenty and peple ar
not such Internal fools as to thro ava
a garter on evrY dollar tina spend. OF
cours people who deal on the SWEET
book system don't even inquire the
price, because only one of q dozen
ever pays.
Yes, indeed, that pile of mony lost
in buying regular goods at regular
prices on long time (Requeters cal it
ETERNITY) of the surviving ante1iIu-
vians of the past wud cnt a big swath
in yor daily harvest fields; it wud du-
bic yor capital, it wud swell yor stok,
supply al the wants of yor patrons and
clean the chat of competition from
the field. Like MAY of LATRoBE. the
stor wud do for tire months, and
then the tariDg down of partitions,
the opening of arches into the adioin-
ing stors and the inevitabl stretching
backward two or tire hundred feet
in order TO Civ full and fre scope to
properly care for the largely incres-
ing trade and plant in the titan, I'M
ering clevers of the NET SPOT CASH.
The twenty-five percent viii do it
with perfect precision evry time.
Don't dcViate from this iron law; if
U must, let it be downward to 20 per
cent, which in reality is finer and
qiler work with even NOR solid re-
suits, specially in the triphamer ad-
vcrtisments. This was North Caro-
lima Davis forte--to the pIaintiv cry
of "hard times" he answered in Il
single line advertisement, 81 WILL NOT
ASK 10 IF / CAN Sci T." The money
seemed 10 shoot down out of heaven
and to cum up out of the crth. Piety
Gals it hel. The next da he didn't
kno himself, tho THE PEPLE DID
That little line-plain, blunt, simple
that Il child mite read and feel,
shot him away up into the lofty alti-
tudes-from Oblivion 10 FAME, with
one hundred and fifty thousand in 8
years. l kno nothing to surpas or
rival it unles the unbroken faIanxes
of the APLE PIE RIDGE ROBINSON
BOYS. The hundred percenter shores
on and whispers MYSTERY.
The causes asined for bushes de-
preston ar multitudinus, and APPARENT
ly evryone has a different theory
Wall street think its the silver, the
vast majorilies with empty pocket
book say that its the want of this
very stuff, and that silver dollar viii
buy as much as any other dollar.
Agen Their ar many who believ that
the SUDDEN colaps of number of sup
osed solvent institutions involved
many others, particularly weak and
rotten concerns, until it became 4
panic, and the people caut the conta-
gion and everybody wanted Their
monY: and the banks, in self-defenc.
had TO lok il up, and it is safely csti-
mated that at least five hundred mil
ions wer then Observation-Disclosures
from circulation until the people re-
covered from ther universal distrust.
The Temporary los of this vast volume
of cash was of cours big item, but
when pada cum the wages wer paid
just the same. The mony in bank is
as safe as it ever was, and when the
pcPle regain Their reson and subside
from Their scare of suspician tina can
get evry dollar if tina need it. Then
agen Their ar others who think the
carrying down of the tariff has sumthig
to do with the tTubie. That it has
had much to do in the general dis
tres of pepIe during the Harrison adj
ministration must he conceded by al
fairminded peple, but that tie rcmov-
nj or the liteniug of this aufuI load of
terrific tariff is factor in the depres-
ion no one blievs; on the contrary,
the absolute certainty of tariff reform,
which viii save the peple millions and