The morning news. [volume] (Savannah, Ga.) 1887-1900, 1893-12-02
TEE PEOPLE ARE COMING.
Savannah win be Crowded With
Visitors Next Week.


Savannah's first trade excursion next
Tuesday from Gainesville and intermedi-
ate points along the line of the Savannah,
Florida and Western railway it is be-
lieved will be one Of the greatest sue
cesses in the history Of the city's trade.
From every point along the line Of the
route Of the excursion the word comes
that the people are interested and that
large crowds win he here. IL looks now
as if two sections Of the excursion train
viii have 10 be run to accommodate the
people who want to come to Savannah.
The country newspapers along the line
have shown their good Will TO Savannah
by publishing extensive notices of the
excursion.
Mr.. w. r. Benson, the representative
Of the Merchants Trade Association, has
been steadily at work for the last
ten days distributing advertising
matter and working up inter
est in the excursion generally.
He reports the liveliest interest all
throughout South Georgia and Florida
Fully 900 people he thinks Will take ad-
vantage of the cheap rates.
The success of the Merchants Trade
Association, which was only recently or
gained, has been remarkable. The re-
tail merchants generally have recognized
the Importance of the movement and
have gone into il almost unanimously. 1t
required very little work to bring the
majority into the movement and the esti-
mated amount required monthly to carry
out the plan was readily subscribed.
Many merchants who took no interest in
themerchants'w week celebrations and who
might conseq uently have been expected
TO be lukewarm towards the present
movement, surprised its promoters by en-
tering readily into it and cheerfully sub
scIibing their monthly pro rata. A few
merchants only remained out, and even
they have now begun to see the point
Half a dozen merchants voluntarily came
forward yesterday and added their names
TO the list. As a consequence Of the unan-
unity with which the merchants have
taken hold of the enterprise, the finances
of the association are now i'll tirst-class
condition. and it has ample funds on hand
or subscribed, with which to carry out
the plan of weekly excursions during the
busy season.
As one of the leaders Of the movement
put it yesterday, 1.-THE first requisite to
success is hearty and united cooperation,
and we have that in such large measure
that we have reason to be confident Of sue
cessful results
The executive committee wishes it fully
understood that no advertising matter of
any kind in the interest of any firm,
NItLntt NDhlltL tGu W LLi Vic lAlON tlLGilb VI
not, will be allowed on the excursion
train. The committee has been given en-
tire charge Of the train by the railroad,
and this order will be strictly enforced.
The only advertising matter
which will be allowed will
be the souvenir of the association, which
will give the names of the merchants who
contributed to the excursion and the par
ticular line dealt in by each firm men
fipnnr, alco III n of the ai+ in
which the merchants are recommended
to advertise literally. The souvenir was
prepared by Mr.. j. A. Bates and is now
being gotten up the MORNING News. 1t
relates the advantages enjoyed by Savan-
nah as a commercial and trading point,
and the inducements offered to pur-
chasers. The souvenir was necessarily
hurriedly gotten up. The suovenirs for
the subsequent excursions will be more
elaborate, and will enter in more detail into
the exposition of the advantages enjoyed
by Savannah.
An interesting and pretty little circular
gotten up by Mr.. }. A. Bates, has been
issued to the merchants by the executive
committee, calling upon them TO urge
what they have to offer upon the visitors
in the most effective and attractive
manner. What will it profit merchant
if the whole world comes to town and
don't buy anything, is the motto which
heads the circular.
As the advice of an experienced adver-
tiser one paragraph of the circular at
least is wen worth quoting:
Offer Special Excursion Day bar
gains; cut prices on leaders in all lines
so that buyers will 90 home happy
and tell their friends what bargains they
got. Make attractive window dis plays;
placard your windows and goods with
Excursion Day signs and prices. Hang
out your banners make some stir; adver-
tise literally. Proclaim the advantages
of Savannah as a shopping point and
back up your claims with prices that can
not be knocked out"
The arrangements for the second ex-
CURSOR by the Central railroad, on Dec.
II, have been completed. The excursions
will be run from Gordon on the main
stem. Waynesboro on the Savannah and
Augusta railroad, and Lyons on the Sa-
vannah ahd Western. The excursionists
will also embrace the Miuedgeville
branch, the Dover and Statesboro rail
way, the Midwife and Swainsboro rail
road, the Millen and Southern railroad,
the Sylvania Railroad, the Wrightsville
and Tennllle railroad, the Wadley aud
Mount Vernon, and the Louisville and
Wadley railroads. The train will arrive
in Savannah at $40 at night, and the
tickets will be good returning on any
train during the next forty-eight hours.
There is no doubt that this excursion
will bring down a large crowd
Arrangements will be made in a day or
two with the South Bound railroad for an