The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1893-02-03
EIGHT CENTS A DAY
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namely, The Americanized En-
cycIopadia Britannica.

Three things ought to find place
in every American homo: The Sacred
Scriptures. q go ID newspaper and d
thoroughly reliable encyclopaedia.
The first we are quite sure every
family in which our raper il taken
already enjoys; the second ithas been
the business OF our lives TO furnish;
the third we place at the disposal OF
our readers from this moment. Eight
cents a day for eight months Will
hereafter enable any citizen to secure
complete set OF the American
lad Encyclopaedia Britannica, which,
after careful examination, we con-
fdently believe to be the most
complete, reliable and altogether the
best work of its kind extant to-day.
This is another illustration of the
motto that lies at the base Of Amer1-
can institutions: In union there is
strength. We have simply organized
Our readers into club Of encyclops,
dia buyers, and obtained from the
publishers the concessions which 80
large an organization has the legiti-
mate right to demand. Our reward
viii come in an increased circulation,
which, again, Will probably enable us
to secure similar advantages for our
subscribers in some other direction.
This is as It should be; the publishers
and reaIers of q great newspaper
should work together for mutual i'd
vantage.
What the publishers have done Is to
take the Encyclopaedia Britannica 10
pieces and rebuild it with amend
ments aud improvements. The latest
or ninth edition of the original work
was compiled some fifteen years ago;
the American editors have revised it
to the present year. The original
work was crowded with minute and
exhaustive descriptions of English
towns, cities, counties, boroughs,
MINOR institutions and other matters
of peculiar interest to Englishmen,
and to Englishmen alone, while Ameri-
can subjects were treated with the
same brevity as French or German.
The American editors have reversed
this method-condensed the articles
on distinctively British subjects withis
reasonable limits, and utilized the
space thus gained for exhaustive dis
oussions OF purely American topics.
The original work excluded from its
plan all mention Of individuals, how
ever famous, who were alive at the
time of It's compilation it says not
word OF more than half the men whose
names are written on the pages Of
modern history-no word OF Grant or
Sheridan or Sherman, Harriet Beecher
Stowe, Julia Ward Howe or Elizabeth
Stuart Phelps. Of Cleveland, Harrison
or Blaine, or Parnell, Salisbury OF
Bismarck. This woful lspsus, too, has
been supplied in the Americanized
edition. A series OF 1000 biographies,
each brought down to the present
year, enables the reader to learn at
glance the life story Of every noted in
dividual of the present generation.
To all this add a complete series of
maps and a number of well-executed
engravings illustrative of the text, ana
the Americanized Encyclopedia Bri-
tannica is before you-a work in
whose introduction to our readers we
feel a not unwar1antable pi6e.
OUR PRoPo IT1oN.
By placing subscription 20 this
paper for one .re~r, We win deliver to
you complete set in cloth binding Of
the Americanized Encyclopedia; Bri
tannica on payment of $500 ane your
signing contract to pay $500 for ten
monln5--An dl1 bWelibs Blk uO44atS, ViAus
giving you the aest Encyclopedias
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We win give The DAILY HERALD on,
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SUNDAY HERALD and the set for s22 80
and The SEMI-WRBKLT HERALD and the Sc
z mr. 900 M aIe0 in monthly pQvmnnta If d.
sired. 4 discount of per cent. dlloGed for cash
The above offer is for the Encyclopedia il
cloth binding; sheep binding. $3.50 per Sc
extra half morocco. S. per set extra
These valuable books can only be obtained
by subscribing for THE HERALD. The sat
are now on hand, and we will be pleased t,
show samples to any one who will call q
our office.