The herald., 1893-01-22
SOMR COLD FACTS.


other newcomers to this section. Even
in semi i-tropical California there is some
land that would be dear at nothing, so
that an intelligent and truthful answer
to this question is of great Importance.
The HERALD purposely asks it very fre-
quently, and will do its best to answer
it. Land is relatively cheap in Los
Angeles county just now. Take it rough
and smooth, and one section with an
other, it is not selling for one-third the
figures it commanded during the boom.
AS we pointed out the other day, this is
not the case in the city, where centrally
located property brings from 10 to 15
per cent more than it did during the
most exciting days OF that feverish spec
ulstive era. In the judgment of the
HERALD, any one who buys real estate
on the outside at present mar
ket prices is sure to make a
good deal of money in the
next two or three years. During the
twenty-one years during which this
paper has been published we cannot
recall single instance in which it has
been wrong in matter Of that kind
not once. We are on the eve of material
advances in country real estate. 1t will
advance because it has been relatively
quite low. Land with water right can
be purchased for $3.50 an acre today in
portions of the San Gabriel valley, and
elsewhere, that will in five years be
worth from $500 to $1,000 an acre. There
is no secret as to the method by which
ment is going forward at rapid rate all
over that beautiful valley, and the lands
are desirable because they can be made
to pay large interest on the sums
named. The next upheaval will leave
the city OF Los Angeles with population
of one hundred and twenty-five thousand
people and the county with as many
more. 1t has been estimated that where
the population increases one hundred
per cent there is an average enhance
ment in real estate values of three hun
dred per cent, or three to one. This il
certainly within the figures, although,
OF ruurrc, -eise e.si,sneeff1ent, as IN city
for instance, may be capriciously dis.
tributed. The man who buys Los An
geles lands now, particularly acreage
property with a good water right, will
find them begin to increase in value or
his hands Immediately. The activity
which bespeaks coming enhancement i!
already beginning to be noticeable. Lane
is selling now, in many instances, fol
less than one-half its value as an invest
ment proposition, leaving speculation
in point we may mention the lands o.
the Santa Anita, in the most favored
portion OF the San Gabriel valley
We are not writing this article to boon
Mr.. Lucky Baldwin or his lands. He is
not even advertising them in the HER
AID, and has not done so for years past
| We would not notice them editorially a
a part OF money consideration il b.
had engaged half the advertising spac,
OF the HERALD. We mention them sim
ply because they illustrate the point We
are putting to people who need advice
and whom we would not willingly de
ceive. As matter of prosaic fact
Baldwin is selling land on the Santi
Anita ranch at prices that will doubl
within the next two years. Pasadena i
another place where the prices curren
just now will be vastly increased in tn
next two years. The place will receiv
steady augmentation of the most de
sirable people. We do not say this be
cause we are specially partial to Pass
dena. We are not. For some res
son, which we do not under
stand, the HERALD has never been
favorite in Pasadena, fact which ha
resulted in loss both to that romantic
settlement and to the HERALD. We say
it because any one who invests there a
present prices = at the real marke
prices-will prosper, and will thank u
for the suggestion. 1t is reward enough
for us to know that people are prosper
ing, and that the settler who trusts il
our advice is not deceived.
We have been too long in this countr,
not to know what we are talking abou
when it comes to discerning the signs o
business and real estate activity. The,
exist on every hand. OF course an in
vestor ought not to buy foolishly, or pa
more for property than other people
who employ business methods, can ge
it for. Our position simply is that acre
age property in the county OF Lo
Angeles, and particularly in town
like Pasadena, Monrovia, Santa. Monies
Long Beach, Rsdondo and score @
( other places, will make the purchaser
great deal of money in brief period
From this time forward prices of desir
I able property will stiffen. This is es
pecially so as to the foothills, either q
he Sierra Madre, the Cahuenga or tn
Tuiunga ranges. The same thing wi
happen in the San Bernardino foothill
and in portions OF San Diego county
The man who defers buying will fin
that the prices are steadily rising o
him, and this will be seen. all throug
! The coming summer. The, conclusion {
the Chicago exposition will see Los Ar
geles county and Southern Californi
A absolutely deluged with an enterprisin