Evening capital journal. (Salem, Or.) 1888-1893, 1893-04-01
A MOVE FOR PURE ROOD.
what ~ Being Done In sslem 10 Keep
out Adulterated Goods.

During the past few months II has
become known 10 The trade that M Il.
Rinemsp the "Ffult Palace" grocer Of
State street has put upon the market
private brands Of many standard srti.
cles In his line. The question natural
ly suggests itself to the mind Of the
consumer, "wby does he do tbis7"
In order 10 solve this problem the
writer approached that wide-awake
merchant recently with the query:
"Mr Rineman, why do you put up
your own brands Of cofiees, teas, spices,
etc.2 IL must add sn increased expense
70 the various goods 10 do this, and we
cannot understand the advantage un.
less II is simply TO advertise your bust.
ness.u
"Well," responded Mr.. r., looking
up from his books, 'there are several
reasons why we do this, and I will try
to explain some Of them for the benefit
Of my many customers. First and
most important among my reasons is
this: Every housekeeper has some
particular article which she likes to
use only in It's purest form, and ln these
days Of sdulterations, 1t is difficult to
get thing twice alike In the general
market. To meet the wants of such /
have established the "Fruit Palace" and
IN. T. R." brands. / have them put
up under my own direction, and know
J ust what they contain"
"What are the peculiarities Of some
OF your so-called pure goods?"
"For instance, there is my "Fruit
Palace brand Of coffee. / know it
always contains relative percentage
of the very best Mandolin Java and
Arabian Mocha. 1t Is always Drowned
just the same, put up in full weight, air
tight cans, and is always fresh. Many
Of my best patrons already insist upon
ha wing no other coffee, and declare 1t
the most delicious flavor they have
ever used.
my M. T. r. spices are put up on
the same plan, aud are rapidly grow.
ing In favor. 1 admit 1t has cost not
little trouble to get just what know
will always give genuine satisfaction,
but In offering my patrons this brand
If goods l know they will be satisfied
With every purchase.
1.-THE M. T. r. ginger is blend of the
vest obtainable brands of pure Cochin
md Jamaica prod ucts. The M. It. r.
mustard 10 the pure farina Of the mus
ard seed, put up after the original
Durham recipe. The M. It. r. cloves
re direct importation from Zanzibar,
'resh and double the strength of many
rticles offered. The. M. 7. r. CHINA
non is the finest cleansed Colombo
ark. ground In Its prime, and rich IN
lavOr. The M. T. r. nutmegs and
mace are imported directly from the
sanda islands and put up for me by
he most skillful process. The M. L.
!. black and white pepper Is from the |
nest grade of shot pepper imported
rom the original groves of Tellicherry.
t has four times the strength Of many
rsnds being palmed off on the public,
nd is of q rich flavor. The M. T. II
age, thyme, morjoram, savory, etc.,
re the cleanest and best varieties of
hose herbs to be found In the Ameri-
IN market.
$50 much for the spices. Now Just
word about our Fruit Palace bottled
oods. They include everything In the
ne, and like all Of my other private
rand goods are guaranteed the best Of
'eir kind known. and are put up by
Ipert packers. Our Fruit Palace
a is fine, uncolored Japan, which
ayers can be assured IL always of the
'me high quality. Much fault is
ind with even the most expensive
king powders, and many buyers be-
I'VE they are merely sold on their
sme, hence / have had put up supe-
Or article and call N the Eruit palaoa