St. Paul daily globe. [volume] (Saint Paul, Minn.) 1884-1896, 1893-07-19
REMARKABLE GROWTH
FROM 10000 TO 100000 IN TEN
YEARS.
Substantial Evidence of Public
Appreciation Rapid Extern
sion of a Business Founded on
Merit-When Newspaper adj
vertising is Valuable,

ApDFcCIdtlOn - Ledplo CAUSu-
sion of a Business Founded on
Merit-When Newspaper adj
vertising is Valuable.
The mark of public appreciation
which best indicates the meritOrious
character of an article for public use is
the evidence shown by the necessity of
enlargement of business facilities con-
nected with the production of this arti-
Gle. The KickapOo Indian Medicine
Company, located at New Haven, Conn.,,
owning and manufacturing from the
original formulas of the KickapoO In
dians the famous medicines of that Gel
ebrated tribe, has found it necessary to
make substantial enlargement of
its factory by the purchase of
a siX-stOry brick building, containing
about $4,000 square feet of floor space,
for conducting the enormous and still
increasing business OF supplying their
remedies to the public. This growth has
all been within the pas ten years, and
this is the third time the kickapOo Indian
Medicine Company have OutgrOWn
their quarters since the first introdnc-
tiou of the Kickapoo Remedies among
the white people. Their business has
grown i'll a ratio of one to a hundred;
or in other words, they are now doing
annually one hundred times the amount
OF business they did the first year.
Merit a Necessary Basis.
This success resulted mainly from the
intrinsic merit Of the KickapUo rem
edleS; since their Introduction was
largely attained with comparatively
little or no advertising. and that prin-
clpaliy consisting OF parties or Indians
with their interpreters travelling from
town to town erecting thelI camps and
showing the people just what the Kick
apoO remedies were, and their use.
1t was only within the past two years
that the Kickapoo remedies have been
advertised in the newspapers, and then
only at first in certain sections after
their sale had been established, SO as TO
keep the merits of the kickapOo rem
edeS before the people. THIS news
paper advertising, however, has been
OF much benefit to the sale of these
| famous medicines, and has been largely
| Instrumental in etfecting the need OF
| additional facilities. Many people who
were not reached before are NOW using
| the KickapOo Indian remedies, and
| some really astonishing cures have been
wrought by these simple comp JundS Of
roots. barkS and herbs.
When Newspaper Advertising
Pays.
Healy & BIgelow, the agents for the
! KIckapoO Indian Medicine Company,
| appreciate ami indorSe most heartily
! the value of the newspaper advertising
| Tor merltoriOuS article, and say: "We
find that newspaper readers are very
! discriminating, and inclined to be skep-
| tical at first, but after you have eStab-
| liShed confidence in your goods and the
! people find that your statements are re-
| liable. then your business Is bound to
| increase and extend"
The KIckapoO Remedies consist of
only five articles, all of which are purely
| the products If roots, barkS, gums,
leaves and flowers. They are absolutely
| free from mineral or other deit .rriOuS
| substances, as atteSted TO after a chem-
| zeal analysis by X. Ii. Crittendun, pro-
| lessor OF physiological chemistry ut \ ale
| college.
Kickapoo Indian Sagwa is a blood.
| liver and stomach remedy. Kickapoo
Indian Oil is quick cure for all pains,
| Stiffness, soreness, rheumatism ana the
| like. hickapOO Indian Cough Cure, as
| the name implies, is for throat and
lung difficulties. kickapo0 Indian
woundS, sores, eczema, etc. and Kicka-
poo Indian Worm Killer is d harmless
and absolutely certain remedy for those
troubles SO frequently met with among
| children, VIZ: Seat, pin and stomach
| worms. The Sagwa retalS for one
dollar a bottle; The Cough Cure fifty
cents; and the other remedies at
twenty-five cents bottle or package.
There is probably not drug store in
the United States today where the
KickapOO remedies are not Obtainable,
and we are pieased to say that Messrs.
Healey u Bigelow have published in
this paper. and will continue doing SO,
some really marvellous cures effected
by the Kickapoo Indian remedies, and
also unimpeachable evidence of the
absolute vegetable purity of these
simple, yet effectual compounds, that,
as some one has said, bring Long Life
and Good Health"