Richmond dispatch. [volume] (Richmond, Va.) 1884-1903, 1893-04-25
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H., IS, and II east Broad.
Rlcuunsp. Tuesday, April 25. 1898.

II, -, IS, and II east Broad.
RICHMOND. TUESDAY. April 25. 1898.
The object of advertising is to |
,ring Wanter and Wanted together.
Where merchandise is gathered as
lere, with most painstaking and
intelligent regard to the degrees OF
,ood taste where great buying
md far.sighted planning conSpIre
o lower prices where an eStao'
ished output is equal to the dis
ribution of other peoples con-
rested holdings when offered under
3rice---there most naturally youH
ind the WANTED. Having the
we print the news daily
FOR the guidanceof the WANTERo.
Isn't that wise? The question IS
often asked US: "Isn't it terri
bly, expenSive?" Yes, it costs
money too much money to
spend it unwisely too much
money to have it wasted in extra
VACANT or careless statements. A
merchant advertiser must love his
goods and love the truth. With
that guiding principle its only lett
to tell the truth pleasantly to win
success. There, a great mercan-
tile secret is divulged---the secret
of the multiplied successes OF Rich
mond'S biggest store.
$50 pieces of MATING came
Yesterday. They'll start out to-
day with prices like these
&c. a yard for fancy Mating easily and richly
worth l6c.
ISc. for extra-heavy DAMASk MAIIlNH that
you can NE either side MP.
ISc. for White Mating with inserted patterns
In cOlOrs.
Selected Straw: hand5omest examples OF ia
panese weaving, at %, 30 ana "nc', tnt1
arc equal to any we've ever offered at 3D.
80, and GOc.
Need CARPETS ? Our storage
rooms are well filled. Prices are
advancing at the mills, but Wen
fill off-season orders from freshest
goods at slender margin. So there
saving in buying now. Let US
make estimates.
wINDow.sHADEs, Opaque, 30 and 45c.
Unusual sizes made 20 order.
Some time ago we invited You to
see 600 LADIES' READG-MADE
SUITS bought from collapsed
firm. The sayings were unusual.
Your appreciation was quick and
intelligent. The 600 are gone.
To-day about 100 more are here,
equally interesting in price--.otten
disclosing greater economies than
even the former lot.
BLAZER SUITS, all tailor made,
all pure wool. Gray, tanS, and
black. Some have capeS; some
bretelles. To-day'S prices
$40 for suit richly worth slG.50.
S. for suit richly worth $500.
5000 for suit richly worth go.
$3.50 for suit richly worth 5000
Also torty-three Bell Skirts
blue, black.
g? value NJ 81.
$500 value al $3.50.
1850 value at Sij0.
I6S Flannelette WRAPPERS
came last evening. New styles
and pretty. Lined waists, SI.65.
New TRIMMED HATS are the
attraction in the Millinery Depart
ment---rather, they're one OF the
attractions. A special sale OF UN'
TRIMMED HATS is the other.
Take Elevator
The response to yesterdays
SlLN offerings was most crafty
ing. But the preparations were
large and the interest will grow
through the week.
What more beautiful lining than SIX Moire
is here in fans, grays, and darker shades
Made to sell at SD. Is selling hero az zoe
Main Aisle
Another hint from the linings--
26-inch Percoline--slateS, tanS, an>
black--IoC. the yard.
West Aisle
To-day all Colorel Tecks anl
Four-in-Hand Scarfs that are 25c
will be getable at G9c.
Apron-end Four-ln-Hands Of pretty China Sill
| are ready AT Doc.
An exluisitey new made-up Teck, with flow
Navy 1HS and and Black lack Four.in-Hands at 5cc
l,75o yards Of Toile-du-Nor,
GlNGHAM, which is the cream 0
12Ilc. values, goes on sale at 8 sc
a yard.
There's no such another Ging
ham stock in Richmond. lmporte
beauties at 10, I215, 1895, and 25c
the yard.
| -f-lnfn lflSn LtMU rItff0 VI itblbf ptttti III
goes on sale this morning At 7}ic. the yarC
300 yards Of French Dotted Organdies
white. cream. pink, blue, and hslioirop
grounds stregn full o. dainty bits OF colo
printing. They're usually SOC. These 81
Main Aisle and Rea
The Craig Stationery athalt can
last long. Secure some of it.
West Aisl
Recently we advertised 10
dozen Hemmed Huck Towel,
rSx36 inches, pure linen, at I21l(
They lasted only two days. Nor
Of them here to-day. All white
or with colored borders.
90 dozen German Damask Towels, fringe
heavy han1-loom damask, all linen,
l2lfc. They're 20x3S inches. Prom
takers have al unusual and probably u
matctaDle bargain.
East Ais