The herald., 1893-09-30
WENDELL EASTON KICKS
HE CUTS THE WORD BOON"
FROM HIS VOCABULARY.
Some Stirring Praise for the Midwinter
Fair-His Firm to Open a Per-
manept once Here.
Tho Outlook.

Wendell Easton OF San Francisco ar
rived in the city yesterday, and in con-
versation with HERALD reporter last
evening consented to say something
about the midwinter fair and q pet
scheme OF Easton, Eldredge & Co. on
the condition that the term ''boom" be
tabooed in connection with his views.
"I have well-defined dislike to that
word" he said. TT stands for crazy
conception of existing realities that calls
up unpleasant memorial"
Now this fair means more to Califor-
mia than great many people realize.
We have gone ahead up in San Fran
cisco upon the idea until the success OF
the enterprise is assured. Fully 5000
exhibitors have already made contracts
to bring some of the most interesting
features Of the Chicago fair, and that
means about co. 900 people right there.
There will be numerous original and
pleasant features which are already we'll
under way, and it is going to bring q
great many people to the state. The
question OF railroad rates will be placed
on splendid basis, and the frat rate l
think will be $65. We have been work
ing to bring people to California, and it
has been a great problem. We want
them. This question of the unem-
ployed coming here is all right. What
re have lacked is labor on our farms
and ranches, and they will all be placed,
without doubt. While the fair will
attract people first to San Frsnciaco,
they will epy out the land throughout
the state. Here ia Los Angeles right
at the gate of the state. The
winter lines to California are the Santa
Fe and Southern Pacific. l tell you no
enthusiasm in what this fair means to
the whole state can be misplaced
81 do not think" said Mr.. Easton,
pausing O moment to get fresh start,
that the immediate result OF the mid
winter fair will be TO advance real estste
values in San Francisco, but it will
come as final result. In your section,
think. when the people come, the city
and country close in will feel the fret
benefit, but eventually the country
will"
After enlarging somewhat in detail
upon the plans and scope of the fair and
the favor with which it was held in San
Diego, and the splendid exhibit they
will make, Mr.. Easton came to pet
project OF his firm which will shortly
be realized.
"We have at last found time" he
said, ''to carry out what has been in our
minds for several years, and that ia the
establishing of permanent house or
Office in Los Angeles. do not cay that
iri any boom sense. We were going to
do it last year. but could not do eo."
THAT is probably a more pertinent
answer to what you think of the future
of this section than any words might
be-"
"Yee, it is," said Mr.. Easton. "It is
the outgrogth of careful deliberation
and logical view of the condition Of
business. We do not propose to come
and cell few pieces OF land and then
drop out, but this will be permanent
branch OF our business. That is my
especial business here at this time. l
will secure store and arrange for open
ing the Office at once. / think after
having raised $500, ,0OO for the midwinter
fair ought to be allowed rest now,
and will be in Los Angeles about two
thirds OF my time for the next ak
months. We think that the outlook
for Southern California more than justi-
fes us in making this venture"
With parting injunction that he
would dynamite the man who inter-
jected the obnoxious word boom" into
his talk, Mr.. Esston and his friend,
Craigie Sharp, jr., went out to etif up
midwinter fair enthusiasm.