Washington standard. [volume] (Olympia, Wash. Territory) 1860-1921, 1893-11-17
Where Will 1t End ?

t..r uu:ll.h@ cont, nN.ury says
that hu..I,-- man Whu deals in holi-
I.y @.o,.- ha- ,n.pie = Ii.sriina@e
..',u town f. mLu,c nD ;,hAuts t.
-, thr AuluIn; usually expended in
ho.td,y aG1,,'i-in.. Iy al a-,,'mcut
that none ,huuld Use the newspapers
ior that purpose thi, season. That
Journal very properly rc>cnt- thu a.
iort Ia iguor" the principle Of live
and Jet live" 1t claims that it has
done much to maintain the business
of the city that >hould be- recognized;
wL.rn j. t-Ic, Int tine expectation that
It viii ever receive arv crcji. iur it,
htrays the n0lico. Why, there are
men in Olympia who owe the STAND
ARD thousands 81 d, llAr>, directly and
indirectly. who are totally oblivipus OF
the fact. and though in business, are
MT patron, oi its columns. But We
don't Kick. We simply don't 'yp,ct a
recognition of services at their true
value, and let it 20 at that. Where,
however. there is organization against
any usual source Of revenue, there
can he counter organization. II one
branch oi trade should attempt to
boycott any other business, it would
not tie difficult matter to induce 4
competition that would be simply
ruinous to those who first drew the
weapon. suppose, for instance, a can
vaSSer should be sent to Seattle or
Tacoma by either OF the newspapers
OF Olympia, with the agreement that
every effort would be made to divert
custom in certain lines to the larger
and cheaper market in return for le
gitimate use Of advertising space.
Does any merchant think it would not
be effective? Is not, indeed, large
proportion OF supplies OF the people
bought abroad? Would our newspapers
be at all to blame to sell space to
others, Il our own citizens fail to oc-
cupy it? Is it not duty, even, to 60
elsewhere for patronage that is denied
at home? "Self preservation" it
should be remembered, ais the first
law OF nature"
There are some people who cannot
see a result unless it strikes them d.
rectly between the eyes. There are
those who cannot see any benefit in
advertising unless the purchaser car
ries the paper as a guide-board when
he enters their store. They do not
realize that the advertisements are the
best read portion of the paper, and
that the people throughout the coun.
try form an opinion Of men and their
business from the methods they adopt
in advertising. AS q general thing
the purchaser has Il better idea OF the
best means OF advertising than the
merchant, who if his announcements
are well worded and appear in bold
type thinks he is an adept in that art.
The countryman would not make the
mistake of placing an advertisement
designed for people out of town Gas
well as in town in daily paper which
has absolutely no circulation in the
country, nor an announcement in.
tended for the city in weekly that is
a duplicate of the daily, for it is never
seen nor read in the city; still profess
edly experienced business men make
this mistake continually, and we are
not surprised that some one of their
number should, as the Olympian- Tri-
bune asserts, propose to boycott the
newspapers altogether. That journal
threatens to be more specific, here.
after, against men who while owing it
for past services attempts to injure its
business in such an inexcusable, dis
reputable and unenterprising way"