The morning call., 1893-12-25

newspaper is able to offer such a work as
Picturesque California" in such manner
that each number can be secured for one
coupon and one dime, but it is fact never
theless. 1t required a good deal of ar
ranging to secure the exclusive use of this
publication. but the ma tier was brought to
satisfactory termination.
Now congratulations are in order, as
they say after The ceremony has been per-
formed. The CALL is to be congratulated
upon having secured such a valuable pre-
MUM, and the readers of this newspaper
are 10 be congratulated upon being given
the opportunity to subscribe at such aston.
iShingly low rates 10 a work of such in
trinsc value.
It is the purpose. as stated yesterday. TO
issue this entire work and it will be gotten
out in about thirty mum bers, each one of
which will contain at least dozen illus
trations reproduced from oil paintings by
leading artists of America. These num-
bers will be issued each fortnight at the
start. but after matters are working like
cloekwork they will probably appear each
week. And just think. each number can
be secured for one coupon and one dime.
Not only has The CALL offered the
most wonderful Of premiums. but it has
also perfected arrangements by which the
bother and worry of trudging to the bust
ness o ffices can be avoided. Regular car
Iiers for this newspaper have agreed to de-
liver all the different numbers of "Pictur-
esQue California" as they do your news
paper.
Are you an old subscriber .to THE CALL
and do you wish to secure the different
numbers of Picturesque California ?''
Very well. On page 9 you will! find a
coupon for ''old subscribers" Fill it out
so that the clerks may know your address,
put it in an envelope viii one dime and
send the same TO THE CALL, San Fran
cisco. You will then have the mum Der de-
liyered at your door by carrier. If you do
not live in this city or in Oakland it will
be sent you through the mail or one of the
news agencies. Remember, there is no
additional charge for delivery either
through the mails or by carrier.
Are you anxious TO become subscriber
to THE CALL and thus secure the advan-
tage Of this wonderful offer? Very WELL
On page 9 you will find new SUBJ
scriber's" coupon. Fill it out, inclose a
dime and send money and coupon to THE
CALL. Your name will be placed on the
newspaper regularly. You will also re-
ceive the first number OF picturesque
California" Due announcement will be
made of the issuance of each successive
number, and by cutting out coupons as
soon as announcements are made and for
warding them each time with only one
dime you will secure the complete set.
Postage stamps TO the amount required
will be received as we'll as dimes.
First come, first served" is trite old
maxim. 1t is specially applicable in this
case. You can commence sending in cou-
pons and dimes at once and your orders
will be promptly attended to. A large
force of clerks will of course be placed at
work on such orders, and it Is believed
that everything can be quickly attended to-
OF course, nber IF persons will pre-
fer to visit The business Offices and present
coupons and dimes in person, receiving
their copies OF Picturesque California" in
return. They can do this on and after
Friday, December 90. Those readers liv-
ing in this city will please call at the
branch office, 10 Market street. and the
Oakland subscribers will be served at 1910
Broadway.
But those who wish to be served by car
rier need have no fear that the beautiful
work will be crDmpled or torn while being
delivered, for great care will be exercised
In handling the numbers.
In order to supply the great demand
presses are being worked night and day
for the large publishing house of the j..
Dewing Company. with which THE CALL
has made arrangements for the issuance of
"Picturesque California" There will be
nc hitch in the arrangements made, and
the first numbers Of the valuable work