The Abbeville press and banner. [volume] (Abbeville, S.C.) 1869-1924, 1893-08-16
WINTHROP COLLEGE.
Prot. johnson Makes Statement
About Advertising, in Which He
Inserts Some NetticS.

Columbia, S. G., Aug. 1th 1893.
Editor Press and Banner:
The advertising of tuis institution, referred
10 by you in connection with that by the CIT
udei, in u recent editorial, just received by
Inc today, isa simple plain business lfans flil.S
from ne at any lime. We met IN Columbia
during the session of the Press ASSOCIATION
but you gave no intinatiOn OF harboring a
grievance against the winthrop college OF
The Citadel on account OF their plan ui adVer.
Using.
Last spring the Board of Control appro
priated one hundred dollars to advertise the
examinations for Winthrop College scholar.
ships In every County of this State for the
bemett Of the young ladies Of the countess
mainly.
Ii was the desire to advertise In as many
MIR. Roswell T. Logan, a regularly and
nounced advertising agent for this State and a
a reliable and responsible man, agreed TO ad-
vertise in fifty state newspapers, including
dailies and weeklies, for the one hundred dol
lars.
Experience had shown that this same ad-
rerlIsement could not be secured other
wise in more than three.fourths of that
Lumber for the same amount OF money.
Therefore, in the interest OF the State and the
Winthrop College and TO make the States
money do as much good aud go as far as pos
slole, the advertising contract was given TO
Mr.. Logan, Just Us contracts for stationary,
printing, coal, beef, etc., are given out by
olhpr State Institutions.
In each case IL is presumed that the con-
tractor makes something. but 1t Is known
that the State saves much. 1t was the best
contract that could be made for the College:
We did not know what arrangements Mr..
Logan had with the newspapers or what com;
that he, the duly accredited State advertising
agent, worked harmoniously with the new.-
papers OF the State and, that, by special agree
Inent, he was given special rates.
But however that may be, IL was the duty OF
those in charge OF the Winthrop College. To
work for It's interests and 10 make the money
appropriated by the State go as fur as possi-
BILE.
If we could have secured the same advertis
Ing for the money appropriated, by making
the contract ourselves with each paper, we
would not have hesitated to undertake The
labor required, which Is certainly not great or
iii fficut.
should be glad If more money conld be
appropriated for advertising the Win throp
College, in order that we might advertise In
all OF the county newspapers ana for q longer
time In each, but Is barely possible at present.
10 get even one hundred dollars for this pur'
pose.
We have on file Mr.. Logan's contract and
receipt for the hundred dollars and am sure
that, If, for any cause. he has failed 70 carry
out the contract IN every particular he Will
SO report and will refund TO our Board the
proportion OF the money unexpended.
have written TO Call his attention TO your
statements.
Our Board makes public financial report
every year which is printed and laid before
the Legislature and the books are open lor
inspection and every item Of expense Is &C
companed by Its voucher. There Is no ex-
cuSe therefore, for insinuating that there may
not be proper accounting for money expeud-
ed for advertising.
In conclusion let me say that you do not
add strength TO your opposition to the policy
of advertising through advertising agencies
by impugninE the motives of honorable men
who have avalled themielves of them.
Respectfully, ID. B. Johnson