The Waco evening news. [volume] (Waco, Tex.) 1891-1894, 1893-07-06
TINES ARE HARD.
But, All the Same, Some are Bene-
fitted Thereby.

Everybody knows this; nobody
disputes it.
But we are better off here in the
south and southwest than they are
in the north.
There the unsettled condition of
the currency ana lack of confidence
has almost scared the bankers into
a "oonniption fit"
1t is almost impossible for even
the most solid merchants to get
money even ON short time. no mat
ter how good their collateral
may be.
But these merchants must have
money, ready money, plenty of
money, and have it Immediately
They have to carry on their bust
ness, meet their Obligations and
prepare for things in advance the
coming season.
This being the case the large
manufacturers and merchants, es-
pecially in the dry goods and
clothing lines, where trade is 30
shifting and profits 80 uncertain,
nave been compelled to realize on
their enormous stocks immediate ly,
at great sacrti jes, in order to get
the soews of war, the ready cash.
Never before" said Mr.. Ii B.
Mistrot, of the large house of II.
b. Mlstrot ~ Co., whose buyers
have jast returned from the great
manufacturing and jobbing centers;
"never before were G 'ods of all
kinds sold at such prices; the me-
merchants just had to have money
and the only way they could get it
was to dispose of their stocks"
ln these dull timer, between sea-
sons, when merchants are announce
ing great clearance and "below,
cost" sales for the benefit of the
dear public, it is we'll to pause and
consider what all this means.
Did you ever think how absurd
it is for merchant to advertise
tina. he does and can sell below
cost four seasons out of the year,
every year? If you did you must
nave wonderel how on earth he
kept his business going, how he
paid expenses, or whether he was
Just in business for his own enjoy
ment and glory and purely for the
benz fl + of the public.
When you consider the matter
doesn't it sound altogether too ri
diculous?
OF course there must be some
trick about all this.
Here's the trick:
They do really sell old, shop
worn goods, or maybe, very, very
cheap new goods around mercantile
zero, but they pop it into you on
the general lines.
Think it over again and you will
see that this is true.
But there are su III things as bar.
gains.
And how are bargains secured in
a Legitimate way?
BY the shrewdness and foresight
edness of intelligent merchants, who
keep their eyes peeled and their
brains on the alert; who watch the
market, the general condition Of
the country and all those little in.
cldents which go to make trade
good or bad.
And, being wise men in their
generation they take advantage of
their common-sense and buslnes
experience.
This is how bargains are oh
tanned.
Aud, speaking of bargains, II.
B. Mlstrot IL Co. have them. This
large house sold out all its large
stock of new summe T goods, bought
at the rather high early prices and
ne = stock had to be purchased, al
though their competitors, less
shrewd, II more sly, are selling out
their regular summer stocks "below
cost" forsooth.
Realizing the scarcity of money,
aud that TIE large merchants had 10
have 1t at all haznds the buyer of
III b. NJ strot II Co. went north
and east at the critical moment aud
took vantage of the situation.
The same class of goods that they
bought earlier ia the season were