The morning call., 1893-02-22
A HOUSEHOLD WORD.
The Success of Raphael's Recog-
niZed By All.

The name "Raphael's" has become a
household word in thousands of homes in
San Francisco.
1t is Furthermore a term synonymous
with enterprise, and as such it is in the
mouth Of every business man who aSplres
to bring his own interests to the plane OF
the wonderful success attained by that hrin.
May this success be called miraculous?
at first thought it might, perhaps, seem
so, but if we come to consider the means
employed and the methods that have been
used by the firm it is found 10 be attributable
to the most natural causes.
Honesty Is the best policy" IS maxim
that we have all heard over and over again,
but frequent repetition will rob it OF none
OF its truthfuness. Honesty in dealing
with patrons, their honesty IN selecting the
best goods obtainable at any sacrifice. hon
esty in representation, all these are the
fundamental principles on which the slgni-
ficant business success of one of the great
est clothing firms on the Pacific Coast has
been built up.
The success of the Raphaels may be
phenomenal, but is simply manifestation
of what the law of honesty. sagaclty aud
thorough business sense can and mas ac-
complisbed If given fair show.
1t is an und0ubted fact that every man
In California would like to be siylishly
dressed man. and it is also fact that the
obstacle standing In the way OF such
laudable desire is the lack OF sufficient
tin"
Now, how can this discrepancy of purse
and desire be accommodated
The answer is ever. go to Raphaels',
whose goods fare sold as much to the at
vantage of the purchaser as oil the people
bought OF"
a want Of success in being properly
suited when you buy an article IS occa-
stoned In two ways.
Either there is lack of business acute
ness in the purchaser or lack of enterprise
on the side OF the merchant. OF these two
obstacles the latter l. by far the most ire
quent and the most difficult to overcome.
Having overcome this latter objection,
however, and secured an enteTprlSug spirit
In the merchant, there yet remrlDs the lack
OF a proper perception in the would-be pur-
chaser. Now the only means open by " hich
the trouble can be made known to this man
TO mis- own advantage is by judicious adyer
Using. An advertisement that meets With
the notice it IS intended TO attract viii bring
just one purchaser to the man who wants
him.
But will 1t bring the same man twice?
IL is pretty safe TO answer this in the
negative. Ii the purchaser is satisfied
with the advertiser lie goes again, and II he
Is not all the advertising in the world
will not bring him TO the place where he
has once been deceived.
Now the test of en- honest manner of
dealing with customers is right there.
And now does this test applied TO the
firm of the Raphael Bros. result?
The house is doing a bigger business to-
day than ii has done since It's inception.
Time has only added to the amount of
custom. The great building in which the
firm is located has had recently to be made
greater to iacct immediate It's growing needs,
and sill the business is increasing steadily.
If each man in the State went to Raphaes
once, and never after, do you think that
this would be?
Not unless CalifOrnia's population Is in
creasing In greater ratio than the Census
Bureau is at present aware Of But the
best way TO form an opinion rs to the busi-
ness controlled by Raphael Brothers is to
go there and see for yourself. Examine the
stock of new spring styles just imported
from the East and then you will not need to
ask why Raphael'S is miraculous" sue
cess. Then, toe. let the man of III tolerate
means, ambitious to be well dressed, ask
himself whether this firm demands
greater price for their goods than they are
really worth.
We think we know what his answer
would he