The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1893-06-30
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In every American home: The Sacred
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thoroughly reliable encyclopedias.
The first we are quite sure every
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already enjoys; the second ith1s been
the business of our lives 70 furnish;
the third We place at the disposal Of
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izad Encyclopedias Britannica, which,
after careful examination, we con-
fdently believe to be the most
complete, reliable and altogether the
best work Of it's kind extant to-day.
This is another illustration OF the
motto that lies at the base OF Amer1-
can institutions: In union there is
strength. We have simply organized
our readers into club Of encyclopa-
dis buyers, and obtained from the
publishers the concessions which so
large an organization has the legiti-
mate right to demand. Our reward
will como in an increased circulation,
which, again, will probably enable US
to secure similar advantages for our
subscribers in some other direction.
This is as it should be; the publishers
and rea1ers of great newspaper
should work together for mutual ad-
vantage.
What the publishers have done is to
tale the Encyclopedia Britannica TO
pieces and rebuild it with amend
ments and improvements. The latest
or ninth edition of the original work
was compiled some fifteen years ago;
the American editors have revised it
to the present year. The original
work was crowded with minute and
exhaustive descriptions of English
towns, cities, counties, boroughs,
MINOR institutions and other matters
Of peculiar interest to Englshmen,
and to Englishmen alone, while Ameri-
can subjects were treated with the
same brevity as French or German.
The American editors have reversed
this method condensed the articles
on distinctively British subjects within
reasonable limits, and utilized the
space thus gained for exhaustive dis
cussions OF purely American topics.
The original work excluded from its
plan all mention Of individuals, how
ever famous, who were alive at the
time OF its compilation. il says not
word Of more than half the men whose
names are written on the pages OF
modern history-no word Of Grant or
Sheridan or Sherman, Harriet Beecher
Stowe, Julia Ward Howe or Elizabeth
Stua-t Phelps, OF Cleveland, Harrton
or Blaine, or Parnell, Salisbury OF
Bismarck. This woful lapsus, too, has
been supplied IN the Americanized
edition. A series OF 1000 biographies,
each brought down to the present
year, enables the reader to learn at
glance the life story of every noted in
dividual Of the present generation.
To all this add complete series Of
maps and number of well-executed
engravings illustrative OF the text, ana
the Americsnized Encyclopedias Bri-
tannica is before you-s work in
whose introduction to our readers We
feel q not unwar1antable p,i6e.
OUR PRoPo ITIoN.
By placing a subscription to this
paper for one .re.r, We viii deliver to
you complete set in cloth binding Of
the Americanized Encyclopedia, Bri-
tannica on payment Of $500 and your
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eEtunt at t<iAing Co
We win give TIE DAILY HERALD %
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sired 4 discount of 5 per cent. aJlOped for cas-
The above offeL IN for the Encyclopedias
cloth binding; sheep binding. $40 per 9
extra; half morocco, S. per set extr
These valuable books can only be e5sain'
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ere now on hand, and We viii be pleased
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