Catoctin clarion. [volume] (Mechanicstown, Md.) 1871-1940, 1893-01-19
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An ADVERTISING LETTER.
A Scheme That Often Does IL Firm More
Injury Than 1t Does Good.

A Scheme That Often Does II Firm More
Injury Than 1t Does Good.
Speaking of advertising brings to
mind a very prevalent nuisance
which is being inflicted just now on
long suffering New Workers. refer
to the advertising letter-the circ,,-
lar letter which asks you to trade
with somebody or other They are
directed by hand, put in plain envel.
opes, sealed and stamped with two
cents worth Of terra Gotta paper.
The uninitiated can't tell them from
a genuine letter until the envelope
is torn open. Then they are I'M
masked. They are revealed in all
their uninteresting disappointment.
These people who send them out
are shalps, | tell you. They only
send them to private houses and
apartments. where women will most
likely receive them. and they know
the weakness of womankind for any
thing in the nature Of a letter.
Women always just ache to get let
ters, and these confounded circulars
fool them every time
If it happens that the victim lives
in flat the wife, mother or sister
will glcefully trip down the four
flights of stairs when she hears the
postman's short, sharp ring on the
electric bell in the kitchen. She
knows the ring perfectly, and it is
to her ears about the most welcome
sound Of the whole day. Then she
opens the letter box and pulls out
the circular. 1t looks interesting.
There is no advertising imprint on
the envelope. The handwriting is
apt to be very amateurisl or very
expert in its lines. The victim stud
les it carefully. She secs that the
letter is postmarked in New York,
but that does not count one way or
another. She is quite likely and
more liable to get Il letter from some
ono in New York than anywhere
else. She also studies the back care
fully, and holds the letter up to tho
light and discovers nothing to give
her clcw of whom it is from. But
she does not open it.
Oh. no, She holds it tight like
So, precious thing. and with a glad
heart at the anticipation Of pleas
ant. go'sipy letter from somebody
she climbs the four flights of stairs
to her own t'oor.
Perhaps there are two of them.
Then it is ali the worse. When she
gets into the box OF Il dining room in
her seven room flat. which also does
duty as q sewing room, she sits down
in tho rocking chair, draws a long
breath and opens the letter.
Then is the time to see a woman
mad!
That woman will give the most
perfect imitation Of anger and dis
gust you can find anywhere. She
will hurl that advertising letter on
the floor as though it was n thing ac
cursed. She knows she has been
fooled. and she resorts it. Then shn
flounces out into the kitchen and
slams the duor. That's a wolnan's
way Of swearing.
doubt II under any circumstances
you could induce her 10 buy goods Of
the firm who sent her that letter, and
so don't believe that this systematic
letter tricl;cry that so many firms in
dulge III pays them rs well as adver
Using III some other manner would.
Within the last week have received
these ltluSivc letters from dry goods
houses, banks. furniture stores. car
pet cleaners, liquor dealers, real es-
tate agents. cCnfectioners, bakers,
butchers. cigar manufacturers, tai
lors. and oven churches are getting
into this rernicious habit The soap
people Of course are always with you.
New York Herald.