The Corvallis gazette. [volume] (Corvallis, Or.) 1862-1899, 1893-08-11
A FRUIT SHOW FOR OREGON.

Oregon State Horticultural Society
held in Salem the necessary pre-
liminary steps were taken for hold
ing fruit show in Oregon this
fall. This movement is one that
is absolutely necessary to the de-
I velorment of the fruit growing
industry of The state. The plan is
to hold Il fruit show IN Oregon
this fall which shall be Of fsufiicient
magnitude to give visitors prop
er idea Of what is and can be done
in fruit growing lines in this state,
and TO convince them that the
choicest of fruits are actually pro-
duced in marketable quantities.
1t is then proposed to take the col
lection to San Francisco for exhi-
bition at the proposed exposition
in that city. The plan requires
not merely samples of choice
fruit, but large quantities of those
1 fruits with which Oregon expects
to supply the markets of the coun-
try. Above al things there should
| be great prune exhibit,
| For number Of years Oregon
has been engaged in planting fruit
trees, especially prune trees. Oh a
large scale. These trees are now
commencing to lear, and the next
thing is to establish reputation
for our fruit. The situation Of Ore
gon is like that OF a merchant who
starts in business alongside of an
enterprising competitor who is full
Of vim, enterprise and thoroughly
understands and uses the art of ad =
vertising. Such a merchant. no
matter how excellent his goods
may be, will assuredly shut up his
shop in a short time, unless he thor
ougbly advertises his wares. The
peculiarly isolated position in
which Oregon was so long situated
is responsible for the failure Of the
people generally to understand and
appreciate the value of advertising.
But Oregon is no longer out of the
world. The Old time methods will
not suit the new conditions.
Under the auspices of the Ore
gon State Horticultural Society a
fruit exhibit was collected for the
Columbian exposition. 1t is true
that the labor and expense of MAX
ing the exhibit was allowed to fall
upon very few men, but it is that
fruit exhibit which has saved the
state from disgrace. 1t has shown
the visitors to the Columbian eX-
position that Oregon produces the
finest deciduous fruits of any por-
ton of the United States. This
exhibit has received many times
as much attention from eastern
papers as all the rest of the Ore
gon exhibit combined. Merely as
an advertisement TO, the state it
has been worth probably $1,000,
600. No business, however, was
ever built up by one advertise
ment. 1t is the man who avails
himself of every opportunity to
advertise effectively who wins.
There is every reason to expect
a great number of visitors to the
Pacific coast the coming fall.
Many of these visitors will have
had their attention called to Ore
gon fruits at Chicago and all that
will be required TO confirm their
favorable opinion will be a fruit
fair here at which they will be en-
abled to see on a broader scale
what we produce.
The winter exposition at San
Francisco will give an unrivaled
opportunity for advertising Oregon
! fruits. CALIFORNIA; reputation now
rests upon fruit. The vast major
ity of those who attend her expo
sition will be interested chiefly in
fruit, and all fruit exhibits will
receive far more attention rela-
lively than at Chicago. Unless
Oregon can 60 to San Francisco
and fearlessiy show its fruits i'll