The Abbeville press and banner. [volume] (Abbeville, S.C.) 1869-1924, 1893-07-26

IL. We should never forget that the people
as rule, are entirely tolerantof the expires
sion OF almost any honest opinion which
does not offend good morals. II Is the man
ner OF the expression, and not the principle
that generally gives offence; s;,s, .,r,,,,u ~
any body's request. If there is doubt as tt
it's propriety.
fence to good manners. The habit Of putting
in dashes is not essentially different: 1t Ii
= only less courageous way OF doing the same
offensive thing, and may indicate that timid
ity which Is less to be ADMIRED than the
l5. We make mistake In neglecting the
headings of the pieces which we publish.
l5., We make mistake In clipping so
much from other papers. Ordinarily. time
spent in setting such pieces is about as good
/ as thrown away.
II. It IL 4 mistake not TO make more effort
more interesting to our readers, than would
De great quantity OF copied matter, about
which our people care very little.
MISTAKES IN THE MECHANICAL DEPART
| MENT.
Having pointed out some Of the errors
which we make IN editing our newspapers,
will now refer to some Of the mistakes which
think we make in the mechanical depart
ment:
l. Nine-tenths of us make a mistake In
buying less body type than we could use to
advantage.
2. We emake mistake in using long primer
and BREWER, instead OF nonpareil. II we use
large type the best and most valuable pieces
are frequently excluded from the paper by
reason OF the lack Of room, and II we have a
| limited amount OF type, we are often prevent
ed from publishing important articles be-
eay Of ns sS Sop be the Sss Sady g Type
present size. Every ofice ought to
have an extra supply Of caps, quads. leaders,
3. Many Of US waste paper and space by the
| use Of leads.
4. 1t is a mistake to hire printers by the
| week. 1t is more satisfactory TO the printers
and better for the editors If they are paid by
5. 1t is a mistake to suppose that we m ust
number OF boys and girls in our own town
who board at home, and deserve considera-
| tion and who can do our work more salts
factorily, and do 1t at much less cost, than
strangers who have TO board al the hotels.
Type-setting Is nice work for girls, and when
the opportunity is offered, the embarrass-
ment will come 10 US In the necessity Of re-
| tusing work to many who will apply. My ex-
perience with young ladies' us compositors
has been satisfactory. With them, as with
| boys. some do better work than others. A
good mothers boy or girl will prove more sat
isfactory than son or daughter from diff
| fsrent sort of mother. My contemporary,
L16 m6uluI1, 6IDplOyS only yOuuB IdultS III
his office. AS matter Of accommodation he
| allows one young lady 70 set type In his Office
| for me: 1 send the type for her to the Med
ium office, and the type for another young
| lady Is sent TO her own home.
| 0. 1t is a mistake to suppose that the sub
scribers to newspaper do not know the off
ference between a we'll filled paper and one
that Is printed on loaded long primer.
7. 1t is a mistake to suppose that any
great success is easily attained, and If an edi-
| tor is ambitious to establish good business
he must do great deal OF work, and give his
| subscribers value received.
s. 1t is q mistake to publish q newspaper
at one dollar year. Few country editors
can afford to publish good pa per at that price.
| A. good paper Is much more satisfactory 10
the public at two dollars than would be an
the good paper will have more paying SUBJ
scribers at two dollars than an inferior paper
will have at one dollar.
| 9. II is mistake not TO have some uni
form rate OF charges for advertising. Accord.
Ing my way Of thinking yearly ADVERTISE
ment Of five inches or more, should be
charged at the rate OF not less than SIS aninch
or $lOO per column. 1t Is well to set ad-
vertisements according 10 the wishes of the
advertiser, and strive az far as we can to ac-
commodate him In the matter OF position,
advertiser for space next to reading matter.
| We should publish no medical advertisements
| and we ought to give no certificates of the ef-
ncacy Of patent medicines OF which we know
| nothing.
10. 1t Ia a mistake to allow foreign adver-
| Using agents TO fix rates for us. An agency
should be charged regular rates, and he can
ma ke his commission out OF the advertiser,
and not of the man who does the work.
II. I think 1t Is mistake to publish nine
column paper. My experience has sati-
fled me that 1t is better 10 make 1t six or sew
en- columns to the page and increase the nu um-
Der OF pages TO eight.
i IL. think it Is a mistake for a printer to
persistently set his face against all the ad:
vanced methods In his own profession. l
think that In very many instances the breth-
rem should use a patent sheet. large num-
ber of them should buy the sheets double
their present size and continue TO set four
columns and print eight pages-and printing
only four at home. In some Instances 1t Is
well TO use plate matter. When the ability
and energy are equal the man who uses the
his all-at.home competitor.
| Is. There Is general misapprehension or
mistake as TO the eyes OF the subscribers to
the country papers. While we think a major
ity OF publishers use big type In the belief
that their subscribers fail to recognize the
difference IN the value of a psper which Is sci
In small type and one which is set In large
type, yet believe that few conscien tiously
believe that their subscribers have bad eyes,
and cant read small type. This mistaken
notion about the bad eyes OF their readers Is
TWO or more sizes OF type. In reading. the
focus Of the eye adjusts itself to one size, and
then when much smaller size in the same
paper is read, there Is actual objection to the
small type. The man who prints his paper
In all sorts and Sizes OF type does more TO In
jure the eyes OF readers than can be comput.
ed. Naturally, nonpaIeil, If we'll printed, Is
much easier 10 read than large type Because
OF the bad effect on The sight in changing the
focus Of the eye, the whole paper should be
printed In the same type: Those who use use
same paper, Will hear complaints against
small type, but If 1t ia all in small type, anc
heard.
in order 10 claim large circulation, and
think that nearly every paper that boasts
OF large circulation. does sO at very grea
cost, and from which cost there Is little or nc
myself, and during which time l pulled
against the stream TO very little purpose
Finally, determined to cut of nonpaynt
subscribers. My circulation was reduced
forty per cent. The money which i thu
saved in paper spent In type setting, and th'
result has been most gratifying.
! THE DIFFERENTIATION TO DO RIGHT TIL
ONLY SAFETY.
> Let no brother imagine for a moment tha
/ am decelyins myself with the belief that
m yself do not make mistakes. The fact Is,
: have made at least rs many mistake
f rs any other editor on this floor. | have beer
Z In more storms than the majority of you
@ but. as you know. have survived them all
My only safety has been in the determine
e tlon to do the right. while seeking To be fal
J. and Just to all men. These primo ipleS. togetl
@ er with the determination 10 give subscriber
J. the worth OF their money Is the secret of IN.
Il existence today. Although have expresse
o my opinion upon every public Issue that ha
e attracted my attention, and although hav
|. never suburdnated principle 70 gain favo
7. with the crowd yet helleve that | have a
y many friends in Abbeville couny rs an
k other editor has ever had in his own bail