The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1893-08-23
EIGHT CENTS A DAY
h ] Enable Any Citizen In America to
Secure the Best Encyclopedia,
namely, the Americanized Es-
cycIopHdia Britannica.


Three things ought to find place
In every American lone: The Sacred
Scriptures god newspaper and q
thoroughly relia BILE encyclopedias.
The first we are quite sure every
family in which our PAPER 10 taken
already enjoys; the second it has been
the business of our lives TO furnish;
the third We place at the disposal OF
our readers frora this moment. Eight
cents day for eight months will
hereafter enable any citizen to SECURE
q complete set OF the American
lad Encyclopedia Britannica, which,
after a careful examination, we con-
fidently believe to be the most
complete, reliable and altogether the
best work of it's kind extant to-day.
This is another illustration Of the
motto that lies at the base Of Amerl-
can institutions: In union thore Ia
strength. We have simply organized
our readers into club Of encyclopa-
dia buyers, and obtained from the
publishers the concessions which 30
large an organization has the legiti-
mate right to demand. Our reward
will come in an increased circulation,
which, again, will probably enable us
to secure similar advantages for our
subscribers in some other direction.
This is as it should be; The publishers
and rea.ers Of a great newspaper
should work together for mutual ;.d-
vantage.
What the publishers have done is to
take the Encyclopedias Britannica to
pieces and rebuild it with amend
ments and improvements. The latest
or ninth edition of the original work
vas compiled some fifteen years ago;
the American editors have revised it
to the present year. The original
work was crowded with minute and
exhaustive descriptions of English
towns, cities, counties. boroughs,
MINOR institutions and other matters
of peculiar interest TO Englishnen,
and to Englishmen alone, while Ameri-
can subjects were treated with the
same brevity as French or German.
The American editors have reversed
this method condensed the articles
on distinctiyely British subjects withis
reasonable limits, and utilized the
space thus gained for exhaustive dis
cussions OF purely American topics.
The original work excluded from its
plan all mention of individuals. how
ever famous, who were alive at the
time OF its compilation. it says not a
word OF more than half the men whose
names are written on the pages OF
modern history-no word Of Grant or
Sheridan OF Sherman, Harriet Beecher
Stowe, Julia Ward Howe or Elizabeth
Stuart Phelps, ol Cleveland, Harri.on
or Blaine, or Parnell, Salisbury OF
Bismarck. This woful lapsus, too, has
been supplied in the Americanized
edition. A series OF 1900 biographies,
each brought down to the present
year, enables the reader to learn at
glance the life story of every noted in
dividual OF the present generation.
To all this add a complete sories Of
maps and number Of well-executed
engravingE illustrative of the text, ana
the Ameriranised Encyclopedias Bri-
tannica is before you-a work in
whose introduction TO our readers we
feel not understandable p-ioe.
OUR pRopo ITIoN.
By placing subscription TO this
paper for one .re..r, we will deliver to
you complete set in cloth binding OF
the Americanized Encyclopedia Bri
tannica on payment Of $500 anS your
signing q contract to pay $500 for ten
months-.in alltwentr-six dollars, thus
giving You the Jest Enoyciopeolb
eEtsnt st a tFiaipp co
We win give The DAILY HERALD on
gear anG the sot Of Encyclopedias for $50
IS down and $3.50 per month till paid; Tt
SUNDAY HERALD and the set for s22. 81
and THE SEMI WEEKLY HERALD and the Sc
for $500, also in monthly peymonts il de
-ired. discount of per cent. allolped for casl
The abuye offel ia for the Encyclopedias /
cloth binding; sheep binding. $40 per 81
extra; half morocco, IS per set extr,
These valuable books Gun only be cBsaine
ny subscribing for The HERALD. The sci
are now on hand, and we will be pleased ,
'how samples to any Qua Who viii cal. {
cur of1cs.