The times. [volume] (Richmond, Va.) 1890-1903, 1893-12-17
FIFTY-FOUR AWARDS.
THE SINGER SEEING MdChi"H
GETS THEM Ar THE FAIR.
Known and Largely Used All Over the bab-
liable Globe-The Splendid Display OF
Workmanship Exhibited.

| ~ NiHlAols 10 the Npilb = Il hA ~ IN
cago have noticed and spoken In admira-
ton or the elaborate, magnificent anu
wonderful exhibit OF the Singer Sewing
Machine Company at that great EXPOSE
ton or the economical and Industrial
resources OF the civilized globe. Ameri-
cans especially viewed this great sewing
machine exhibit with very great interest
ana satisfaction, because the Singer ma
chlne Is the invention and production OF
american genius To foreigHrs, how
ever, the exhibit Is none the less EOurce
OF admiration and marvel. as there IS no
portion Of the habltable globe but where
the Singer is household word and has
been the medium OF making homes happy
the same as In our own fortunate country.
In Europe millions Of Singer machines
are sold, and there is hardly a hamlet
from England TO Russia that IS not as
iamlliar with this great invention as are
those In the land Of it's origin. in the
orient the Singer huns its happy lay
and In the far of Cape Town colony Of
Africa it's the pride Of the household
and woman's never failing friend.
IL Is astonishing when one contemplates
| the immense popularity Of this machine,
creating a demand that requires the
| manufacture OF million family machines
alone each year. Besides the popular
family machine, however, III styles Of
| the Singer are manufactured, including
| special machines adapted 10 all styles of
| work, and particularly for manufacturing
| purposes. Combined with the uneXcelled
! principle Of invention. which makes the
| Singer simple i'm construction and easy
| running the company possesses unequalled
| facilities to specially manufacture ma
| chimes for running by steam in manu-
! featuring establishments. The result IS
| that the Singer manufacturing machines
are the recognized standard I'm manufac-
turing establishments az home and abroad,
one factory al Troy, n. Y, alone having
put in 800 Of these fine machines.
There are at present a number Of fac
tories in this city for the manufacture
OF clothing, shirts, shoes, and the like.
Yet it has been repeatedly asked why
there are not more OF them, by way of
profitable investment. and I'm order 90
give employment 10 some of the hundreds |
OF people who are out Of work. Such !
factories keep the capital at home. and |
help to bring prosperity and contentment !
TO the lab0ring classes.
Referring again to the Singer machines |
in general, it is noted that at the Worlds |
Columbian Exposition they received fifty |
four awards Of merit, more than double /
the awards TO all other companies COM !
bined. With the company standing ut |
the head Of the list. receiving hfty-four |
first awards on their manufactures. and |
numbering their customers by the millions
the logical inference is that their machines
must have merits indisputable and un-
rivalled.
1t is a source Of much qualification that
a company Of such worldwide reputation
in every civilized country Of the globe,
should select Richmond as the head
quarters for several southern States. The
headquarters Of the company ia this city.
from which thousands of orders are filled
every year. are located at No. 90j east
Broad street, IN a large three-story struc-
ture and Mr.. c.. G. Lambert is the gen
eral agent The city manager of the
company is Mr.. VI. G. Fincher. one Of
the most enterprising and accommodate
ing business men In the city.
For the Christmas season the handsome
apartments at No. 2Oj east BROAD street
have been beautifully embelushed with
one Of the handsomest displays Of It's kind
ever seen In the South. Mrs. NJ. \. An
derson. who is well-knOwn TO a large
number Of ladies I'm the city is I'm charge
Of this display. which for its uniqueness
and originality. as well as the splendid
specimens OF workmanship. is attracting
the most nattering comments from large
crowds of visitors dropping On daily 20
examine the dainty pieces Of work on
exhibition.
In one Of the windows are exhibited
three Singer machines which captured
prizes at the Worlds Fair I'm Chicago.
The mechanism Of these valuable aids 20
all housekeepers are the oscillating. the
b. :. No. ., and the cnange stitch
In the opposite window is a doll recep-
ton, representing with wonderful accu-
racy little Miss Ruth Cleveland. surround
ed by her most intimate friends no "A
. o'clock tea. There is the tea-set which
was made in Vienna the chairs with
handsome head-rests, and all the fancy
articles 10 be seen upon such an occd-
sion. The dolls themselves are Fowned
in the daintiest Of costumes. with trim
mings Of the most elegant workmanship.
all executed upon the celebrated Singer.
This feature Of the display is attracting
general attention, and numbers OF peO-
pie crowd around the window daily.
Within the spacious departments where
the display proper is exhibited are any
number Of the handsomest specimens of
portieres, cushions and gorgeous
bric-a-brac. all worked on the Singer
machine. Among these is a duplicate Of
the curtain displayed at the Worlds Fair.
This is one of the most exquisite pieces
of work ever seen i'm Richmond. IL is an
example Of the celebrated Roman work.
Tor which the Singer machine has no
superior Then the handsome etchings /
so closely resembling genuine oil paint J
ngs, that one cannot detect the differ ,
ance. Among these should be mentioned
The Lovely Vision" Moonlight on the
Rhine in which the cloud scenes are !
specially artistic, and many others. which e
show the effect Of an artists hand. it :
s astonishing TO see what magnificent {
work can be done upon the Singer ma
,hine. One OF the most unique features
# the entire exhibit IS the Chinese mag 7
iolia, with drapery Of the fight OF swal-
ows all done on black net i,
The portieres in appliquet, too should =
lot 90 unmentioned. /
But the list is growing too long. o
iave never seen any work that could i
urpass the splendid specimens 70 be
een.at the apartments Of the Singer Com r
ANY. For richness Of design, originality a
# tone, and delicacy Of shading, the dis q
lay is a bewilderlng labyrinth Of beauty A
nd attractiyeness. u
What a serviceable and appropriate II
resent would be a Singer machine for q
married man 10 give 10 his wife. IT
would make her happy.