Daily Kennebec journal., 1893-01-09
THE MAINE CENTRAL
And Its Great Work in Advertising
the Grand State Of Maine.
More 10 be Done in l6S3-Why Not Take
Hold and Help?

PonlLASp. Jan. 7.-ESpecial. Print
crs' Ink, a periodical published in New
York. and an authority on advertising,
places the Maine Central Railroad 18th
there are 996 railroads officially recog-
aized) in the list of American railroads ar
fangel according to the magnitude of their
ADVERTISING a hllS. And what does it adver-
sise? Chieily the State of Maine as a sum
fer resort.
The State of Maine. ought 10 rise to the
fact of hat its railroad is doing TO develop
the territory The Dominion of Canada,
tnd tho Maritime Provinces recognize the
lid of its railroads in this respect by a
good round subsidy to each The state of
New Hampshire does its part toward induc-
ing summer visitors, by issuing $50 page
pamphlet independent of its railroads, OF
which the Boston & Maine and the Concord
4 Montreal each have their prolific issues.
New lIampshire also issues a cataiogued
list of its abundant farms, offering induce
ments to purchase as farms or as summer
resorts.
OF course. no one is foolish enough to
believe that the Maine Central Railroad ex
pended Sl7 1866 (tbe actual advertising
bill for the year 1892 for the benefit of the
State alone; yet their interests are so iden-
lirql that they have grown side by side.
Ten years ago there was not rolling stock
enough in the State to move one-tenth the
products of today. Today there is rolling
stack enough to move 10 times the harvest
Of ten years ago. Ard as for the passen-
ger business, we can all sce how that has
grown, in the additional number. size aud
elegance of trains run, if in nothing else.
For the season Of 1892 the Maine Central
put out more advertising matter and got a
larger return than for any previous year,
Let as see what they did.
First. they issued 5000 handsome caien-
liars that kept the Maine coast before host
OF people for the entire year.
Next, % 900 copies of l00-rage book,
which has made its entree everywhere.
It was no waste basket circulation. There
was an illustrated al. in the Century, which
brought many calls from all parts of Amer
it:, and its new spaper mention was bound
less. There were even several calls FROM
Europe.
Following is au extract from IA clipping
from a Halifax paper, etiitoritlly noticing
this book
lit is only another illustration of hoS
n'uch more "lhr awake are Tue haihe rai'-
way managers 'han are u'' managers q, & our
great MSh"aSS Efers P"sr VI .'hS n''e
book is i glorlticatlou of Maine. its lakes,
rivers mou"'inS us towns ana rh'es' hs
nooks ana corners highways am py"ayS,
It's fishing ami hunting resorts ltF natural
resources, manufacturing INDUSTRIES ETC.
ctc.
"Maihr as a summer resort aoesh "s'n
to compare "Hh N"fa Sr"tia. us hatur"
AMI historical attrfctiohs Shoua NOT p
mentioned the same day with ours yet
nothing has ever bcen pubiished apoat
Nova Scotia that III any way approaches
the advertisements OF Maine' he inter
c"l"nlai a'pt w lhls"t y Nr'i'Poiis runway
managers Won" th'i II an eSeeiieh, invest
ment I" expand S.''"H IN following the
Main" trnirn!N example ny Preparing ana
circulating j">f 'ufh Il story OF 'taha'a :
Front ]o"rfard-
In ahiiii"n to these sent out ny malt
loads OF 'he'" "'Te personally 'hstrionte'i