The morning news. [volume] (Savannah, Ga.) 1887-1900, 1893-09-15
HOW TO WAKE UP THE
MUSIC TRADE.
The Great Southern Music House Of
Ludden & Bates
Determines to Bring Out the Cash by
Reducing Prices and Offering Great
Bargains for Thirty Days.

1t is pretty well settled among stu
dents of political economy that about
once in ten years there comes a serious
depression in business, amounting fire.
quently to great paRic. At such times
all the people who have money lose their
confidence in banks and in most forms of
regular investment and take their money
out of circulation to lock it up where it
may be SAFE but where it does no one
any good, and helps to intensity the gen
eral p"nic to such an extent that all bust
ness, both speculative and legitimate is
almost brought to a staudstill for lack of
cash with which TO operate.
When trouble of this sort comes, the
problem of every merchant is not how to
do business enough, but how to keep the
volume OF cash trade in proportion TO
that done on credit. One of the
means often adopted is to reduce expenses
in every way, and then reduce the margin
of profit on cash trade Offering such in
ducements to cash buyers as will tempt
the money out of the pockets of those
who are boarding it.
This is the plan pursued by the Ludden
X Bates Southern Music House. IL is
generally well known that this hc-lse
does by far the largest tradeof the south,
and even in these hard times now upon
US, this great establishment finds its
trade steadily increasing. The only fault
to be found is that customers with cash
are scarce, most of them preferring to
hoard what ready money they have, and
TO buy on easy installmeuts.
For this reason Ludden & Bates have
decided TO make a great spot cash sale at
wonderfully low prices, and their full
page advertisement in this issue contains
the most attractive list of genuine bar
gains ever placed before southern Gus
toners. The prices are in plain print,
with a brief description of the instru-
ments offered, and the list contains
simply the representative bargains to be
found in the great stock of the l.. a. B. S
M. II. While the instruments offered are
cut down to a very small profit, no varia-
ton will be made from the regular plans
of sale Every buyer will have the privi-
lege of fifteen days free trial and if the
piano or organ selected is not satisfactory
it can be returned at expense of the l.. &
b. 5. M. II. A free outfit will also be
given with each instrument and the
freight will be paid by the L. & B. S. M. H.
Every one who has the least idea of
buying in the near future should cores
pond with l.. 81 B. Immediately, as they
are assured that they can obtain such
bargains within the next thirty days as
are not likely TO be offered in years
1t should be borne in mind also, that a
very large proportion of the instruments
offered are from the regular standard list
of instruments represented by l.. & B.,
and are manufactured by makers of the
highest reputation
The standing of Ludden q Bates
Southern Music House is so well-knows
throughout the south that comment in
almost SuperfiuOus 1t may not be so
well-knOwn. however, that during the
past year Ludden x Bates has discon-
| tinued some of its former agencies-es-
tablishing in place of the same branch
houses in charge of competent employees,
who carry out the instructions and gen
eral business methods of the house to the
letter. Thus every customer can be GER
tain of getting all the advantages offered
by the Ludden Il Bates Southern Music
House, whether he deals direct with the
mainhouse at Savannah or with any of the
branches. Among the new enterprises
thus begun are fine stores at
Macon, Georgia.
Columbus, Georgia.
Brunswick Georgia.
Raleigh, North Carolina.
Charlotte, North Carolina.
Knoxville, Tennessee.
New Orleans, Louisiana.
The house has also large and important
agencies in
Columbia South Carolina.
Charleston, South Carolina.
Augusta, Georgia.
Rome Georgia
Goldsboro, North Carolina.
Asheville, North Carolina.
Montgomery, Alabama.
Mobile, Alabama.
Meridian, Mississippi
St Augustine Florida.
Ocala, Florida
and a host of smaller agencies nearly
every section of importance being repre-
sented, from Virginia to Texas.
The management of the business re
mains in the same hands to which it has
been entrusted for years past. Mr.. W
Ludden, president, Mr.. j. A. Bates vice
president; Mr.. Jaspersen Smith, treas
Urer; Mr.. John d. Murphy, secretary
The policy of the house is of the same en-
terprising and vigorous character as al
ways, and every one of the business prin-
ciples which nave contributed TO make
this house the first and foremost of its
kind in the south is as unsweryingly
carried out as ever in the his DRY of the
house.
This position of of L. 4 b in the music
trade is SO well established that its trade
is sought by the leading manufacturers of
America 1t has however been the policy
of the house only to connect itself with
makers OF Jne very hlgneSt reputation
and consequently ii handles only the
pianos and organs of such celebrated
houses as Steinway & Sons, Mason &
Hamin. Mathushek and Sterling. These
names are household words. not only in
the south but all over the world. The
Steinway piano is the choice of the
greatest artists-and is frequently the
piano of the musician-and the indispen-
sible adjunct of every fashionable home
The great triumph of Messrs. Steinway
X Sons at the worlds fair when
Paderewski declined TO play upon any
piano but the Steinway Will be well re-
membered.
The name of MasOns Hamlin is also one
of the best known IN the musical world
They make organs which are exported to
every part of the world, and their pianos
mn. LatLL- 49, ri II as LAasnsainn nMali-