Spirit of Jefferson. [volume] (Charles Town, Va. [W. Va.]) 1844-1948, 1893-10-31


times ar JUST AS TIA CHOSE TO MAKE
THEM. The Raqueter lafs to derision
his old advertisement acros the
street, but complains that he has
been so bisy he had nothing to eat al
da.
1t was under the Red Flag of The
auction slawter pens that first real
lied the omnipotent fore of the Al
nifty Dollar. 1t was judgment and
experience in the underby, It was
merry and resolution in the undersel.
We reverst the old plan. We bIievd
in rapid sales-not in steep profits.
The regular wa was to pile on the
percentage for 81 Their was in 1.-THE
modern methods demanded clos mar
gins and quik sales. We folowd the
short, sure, strait iron laws with a
persistent pluk that amounted to
idolatry, and we shot onward and
upward with speed without a par
alel. Under the hamer We often got
big lots for n fraction of the market
valu, and as we got them so we slaw-
terd them, and then came the OLD
sinister snarl and whisper or CRIPPLED
competition, 'stolen or smugIed
stuff" Thes unconscious but potent
advertisements from the Old Regular
braut in many a customer who had
never herd of us. Whether stolen or
smugled, dident kno or care. 1
had the Redlagman's receit and that
settled the question of onership; but
all the same evry body wanted q
slice of the plumber, caring never q
continental wher or how we got il.
Yes, this idiotic old warhoop of irate
and impotent competition simply
sweld our sales and helpt TO smash al
records. This ritter had past under
the blak shade of adversely. had ben
down twice OPPOSITION Iookt on with
a suspicious gIanc and a tuug pois-
ond with Islander and predicted that
one year wud wind up the agony.
The year came and whirld by and
the daredevil of Net Spot Cash had
swept up into the millions with an
ambition that kDu no bounds-an
| idolater at the shrine of the tire
Mercantile Lcviathans; UNDERBY.
UNDERsEL, CASH.
The situation at that hour oflife in
Church Street was desperate and de-
manded heroic mesurs, and the Led
ger of dabrakers on that unforgoten
morning took the near, short wa of
five per cent, mony down; and all
The hidcn secrets and mysteries of
the problems of mercantile success,
followed with such unparaled results
afterward, wer unlokt on that event.
full day. And it is this simple Lesson
that hay always held up TO peple
who's life aim is to be victors and not
victims in the struggles for mastery
on thcs evryda batlefields. The
same iresistibl lever that lifted us
from the ashes will land u up on the
same solid prominence of prosperity
and popularity. Under the" Modern
Methods" U liv life time evry year,
and yet at the end of five years, with
the substantial solidity that must
asuredly folio, U ar practically yum
ger. When North CAROLINA DAVIS
stole in upon Charlotte and herd the
| piteous whine of ''hard times" he
lookt as if one year wud finish him.
4 ohW hllu VIC htb tAllGL uC llh1 SOlu
out to FINLAYsoN with $4,000 to
his credit / told him lie lookt TWEEN
tY wears yunger. He anserd that he
oertinIy felt that way after his eight
years of Waterloo and Manassas
without even a flaw in his splendid
ambition. Like the Legions of our
distinguish Representative al over
the land, evrywher, with his religion
of UnderbY and Undersel, he hSd
matcht our progresiv modern ideas
agenst the oIdtimer with his Leger
and one hundred per cent, and had
long ago driven him out into eternal.
Or. as FREEMAN wrote: "After n
year 1 baut out my greet competitor
at 80 cents in the dollar, and now hav
him in harnes at a dollar n da.''
CHAs. BROADWAY RoUss,
$40, 551 and 553 Broadway,
New York City.