Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1893-10-27
fwrirea for the KEssEsEs JouxxAL.l
nou eoslos c.nE 10 AsvEanse.


Why. taxing out Sundays, that would only
make II appear IN tsenfy-six issues."
Mr.. johann Gosicv glanced sYiumphantiy
u Henry Fsirboy. the business manager Of
The daily Reachshepeople, (is vss in
Germany - il this last Argument vas
cosciusive. Il did not appear to have the
anticipated effect. however.
Mr.. Rairboy smiled
Certainly" be answered. .'but that
wouA enable You, 1t . conservative esti-
mate. to place your annoancemenis before
$50 go people"
Mr. Goslov drew stub Of pencil from
his vest pocket. and figured industsiousiy
for few moments upon the back of An old
Envelope. ~
why" be exeiaimed..thss would be Is
900 readers day"
| .sCertainIy."
But thought you only claimed daily
circulation of .0Oof"
| .'Thst 10 true, but the great bulk of our
circulation IL delivered by carrier to the
homes Of the people. We feel jass'ied.
therefore 10 claiming that each paper Is
resa. on an average by five people.
| isn't that high estimator"
| mo. On the contrary il 10 q conssrva-
tive one. Most publishers place the aver
age u six. which probably isn't far out 81
the way. We prefer, however, in making
| statements to advertisers TO be upon the
safe side"
But take my own case for instance only
myself snd wife read the Reachthepeople. :"
''But you let tsO rooms. Don't your
tenants read it?'
MY gracious, forgot about them.
They are earlier risers than | am, and
usually read II before 1 an up"
well, that makes six readers ia your
own little family. There are eight grown
people in the family Of Mr.. Bigheart, your
next door neishboY, and Thinsteak VINO
keeps the big boarding house across the way
hiss, II 10 safe to say, on a daily sversge,
twenty FIVE readers for his single copy. All
the hotels. boarding houses and public read
| ing rooms in the city have the Reachths-
people. Many people are mean enough to
| borro~ their paper. You might thiak
Mr.. Goslow that such people would
be imperyioua to ads. but they
are not. 1t would really astonish you to see
| hat keen scent they have for bargains.
Now Abernethy, who lives near you. takes
the Reseh.hepeople. He pays tor il, too,
like man. 1t is read By SIX members of
his family. About nine o'clock in the fore
noon, old lady Pinchpenny, who lives next
door comes in and borrows it. You may b.
sure that she and her two maiden sisters give
| it most faithful reading. They are far more
able TO take the paper and pay for i, than
| Abernethy but they are not built that way
mo. should say not"
well. little Mrs. Bus, bee comes in every
fternoon to help the Pinchpenny sisters
| sbou. their house work, and when she goes
| home she takes the paper with her. She keeps
roomers you know and when they get home
the paper is passed around among theh.
As near a. can a I'D out some twenty-five
different people read that one paper ia the
| course Of the day
We'll, | snum! Can such things be in
Germany
You would be surprised to find low
| many people there are who are guilty Of
| borrowing their nov ss,sp "a. | AN glad to
| " ink that the nunbcs j. r-nsinv less. Pos
SHY sur inr-en.iog cir uif'ion /. IN in
,Att, "a this fact think, however, Mr..
| Go-Io. that yoi viii ret,s with me VII.
ION consider the after, that my estimate
Of an av~rag1 leadership Of i've to psper
/ not excessive"
"No, III aer lit that its conservative and
, fair You probably have more rather than
| less. Still as said SIS 90 month fer this
Iitt,e All seem. A tribe steep sh ula
| 'hink you'd be glad to have something just
| 10 fill np with -
| Mr. Fairhoy laughed Look at 'hst he
sad" pointing TO lsrg4 roll of manuscr NJ,
..t,st was crowded out rbi. morning for
| lack IF space. You see this pile of letters
| Eyes"
We'll, nearly half Of them are IN re-
.p,p.e to outside advertisers refusing
| ofa,. Cor aavertis;oy most ~ which ,rn in
xces. of the rate have offered Won.
| Land, sbonla think vou'd be lest
tickIea TO death to get EN- At most any
price"
.sTb.. i.r't strange Yon labor urder
the imp-es.ion that n newspaper is bur
de,ed Nth snrplu, snsce. that costs Moth
inc and 40 /. worth nothing That il a
| mistake I, cost. a large amount of money
Z, -nn a ds;lv p,rer. more than you'd have
,nv idea of. When il j. finally issued and
distributed among the homes of the p.ople,
every inch of its space represents a posi-
tive amount of expe nd,.ure and has A posi-
,;xs m,rk,. mice b,.ed unon the extent of
c,rculs,ion. No puh,i.ber can sell that
| II /. worth that 70 advertisers and those
who have tested its advantages in reaching
the neoole. will not object to paving il. The
re.ul,, will bring back their expenditure
and a good proft beside"
sweIl that NAV be 40 hut vour price ia
too h;yb What can Won print me 5000
logger. like thi. for?"
"Well, that, a pretty fair size. They
would cost YOU 80 co.,
.Well. guess YOU NAV 20 ahead. can
a
You may use this COPY. | should like to
have run il ss an al. in your paper hut your
mice il TOO high. guess Tll have to Vet
along with the hsndbills and little fence
n.;nt;no I am going 10 do"
"Yon know where INV fathers farm p
"On that hill. on the Rurslway road"
Yes"
"Certainly. I've been BY there, was
going 10 saw. thousand times"
Well. thew have lust put ND a high
hoard fence. IL i. the best unused place
for naint no, advertising that know of
You can have it if you'll agree to one
rbiny-
whats that"
..To give the natter a fair test. and if il
shouldn't come ND to vour expectations. to
m. no a three months' advertising contract
with the Reachthepeople
'"But whose TO be the indge?"
lyon are"
"Rut how amIto tell what il does for
me?"
"ru tell Won. Go out there early in the
uorn;no and na;,t vonr s;gn Lot tbem
leave YOU Their. Take your dinner, a good
novel and a few cigars. After YOU have com
Melted your work take your station on the