The times. [volume] (Richmond, Va.) 1890-1903, 1893-01-15
9('(9FE!N
COMPANY
Il, 10, IS and II east Broad.
RICHMOND, Saturday, Jan. Il, 1893

ShlVer--f0r u " l " ~ D. III
months we've been planning a
grand mid.winter coup de grace---a
once-and-for-all proof to our public
that the Big Store knows no dull
season that dauntleSs courage
guided by L" knOw-how " shall
maintain for Richmond such a store
as the greatest commercial cities of
the land have---and boast Of. 1t
has been we'll said that no Rich
mond shopper need send away for
the supplying of any want that no
dweller within the Old Common
wealth can make money do better
service than here. And here's the
proof of it.
1t was especially due our public
that no store detail was neglected
in readiness of supplies for the Cot
ton King Ball, to perfect which we
have had to hurry many lots in by
expresS---any way to be here.
Profits are hurt by the operation,
but never a cent Of the extra cost
shall our public feel. 1t was our
duty to be ready. We are.
Mondays offerings are the fruit
of months of planning; the filling
of orders placed before the great
cotton riSes-orderS for dull-Seaon
delivery when money goes farthest.
The whole is an exemplifcation Of
advanced, wide-awake, mid-winter
retailing. Everything that should
be here is here and at prices be-
Titled because old fogyiSm at large
OrdainS the season dull-Sits down
after Christmas to wait for trade to
pick up-and mills and agents have
either to sell the few wide-awakes
cheaply or sit down in old fOgy row.
Then goods that shouldn't be
here but are. They must 60 any
way; as for instance, Wraps and
Blankets and so January selling
goes rapidly on, despite the heaviest
winter Richmond has known in
years.
Here're random shots at few of
the attractions
1000 yards Of Irish Lawn. SO In. wide,
you know. The flower effects are OF
the hillside sorts-dainty bits OF beau
~ that Unexpectedly gladden-you
wonder why such trifles charm. II l-2c
yard.
This is clearly going one better. You know
the COTTON CREPES that have made
such hit? Well, we've received an
other lot-hgured. Cream ground
strewn with any dainty fowerlets you
please. 16 2-3c.
The Cotton Crepes, - colorlngs. hold
their own and are reinforced in guam
tity.
Figured Mulls are here-newest pillag-
ings of Dame Natures garden TO orna-
ment dress stufs. % in. u lie.
New Satteens, Dresden figures 81 In.
Csc
French and hfty7 No. proud Ameri-
can-glad we can make such stuffs.
What? Brandenburgs. 81 in. 20c.
Idiocies in color designing here; there
well ordered beauty. But it's the eff
feet Which is prettier? The usual,
done well. or the audacious?
Arabian Dmities, what daintes! Many
colorings. 2S in. IL lie.
These are a trihe wider. Prettier? well,
different. India Dimities. % in. l6 2-3c.
Cnnkled Crepon Shirtngs. 26 in u lie.
New Flannelettes-all cotton; pretty
stuffs for wrappers. dressing sacks.
and the like. Is in. IL lie.
The Percale show Is heightened by
muchness. The happiest results to
show for the mill-mens cunning. 80
I'm. l-3c. Sc in. II l-2c. Quality's
different, too
1880 yards of this Bingham wonder. Sc.
We can't replace II, either
Il l-2c brings Anderson goodness; An
derson beauty; an American triumph.
16 2-3c brings you TO the Zephyr Cling
hams, prettier this year than ever;
with the tip top Of American ging-
ham making at &c.
33c and the Scotch Zephyrs. We'd fol-
low ninety-nine in a hundred II we
said iO-the hundredth man d say
3Jc Our way makes 1t 33c.
The new Merrimac Prints are In the
show-thousands Of yards. sc.
It's English and elegant TO have your
underwear made OF Long Cloth. Here's
the best. Berleigh Long Cloth. l5c,
which price will be raised on next lot.
UNDERWRITERS prevail for awhile
among plain everyday Muslins.
Here're two examples
Langdon 1776. celebrated A Muslin.
S1-3c; value 10c.
Lockwood. Ga. unbleached. 1s 2-sc value
zoe.
Rear Counter and Main Aisle.
The Cotton opening would be
less than complete without the
MUSLIN UNDERWEAR. Up
wards of 1870 styles with reinforce
mentS on the cars-the factories
only shipped portion of our orders
for January selling. We thought
there'd be time enough for the bal
ance ; but, not so. The big selling