Spirit of Jefferson. [volume] (Charles Town, Va. [W. Va.]) 1844-1948, 1893-09-12


wnd stop and lead IN every one who
past the store. Tie profit is insig-
nificant compared to the advertise
meut.
The vail Of hard times. . scarcity
of money" is herd on eyry side it
Gums from people who go for the
profit and care not continental for
the advestisem ent-who go for Gus
toner as tho il mas the last desperate
chance, who claim to he twenty five
percenters and yet pile on fifty and
one hundred, and who claim TO be
Raqueters and ar simply imitation.
From the felo who cuts TO the ok and
carvs and slashes into sausage meat
al competition from the hustlers who
never deviate from the very loest
minimum and tear into CARPET rags
the ''selling out at cost fiend from
thes fellows who folio to the Letter the
iron laws of the RoUss SYSTEM u hear
the Iusty vel of the victor-the har-
der the times the greater the results
the financial pinch drives the people
to the level beded enthusiast, ded in
luv with the "modern methods, .
whose sterling values ar the talk of
the country for mills and mills. The
"stringeucy had choE1ed up his busy
beehive and smashed al records. He
was the subject of universal coment,
and the parsimonious old lady who
baut the same ribon of him at IA that
she had paid quarter for acros tile
va cudnt get over it and taIlld al da,
al mite and began early next morning
until it had spred thro the counties
into the towns, and the Ledger of the
''perfect system had suddenly swept
into fame simply becaus he had nerv
to sci his stuff cheap, and the peple
wer after The man who saved them
the most money. The counterfit
charged quarter of dollar because
it was worth it and he cud get it, the
genuin Scalper sold at ID BECAUSE BE
cUD AND wUD, and the next day he
was Janus. One swept into the
lofty attitudes, the other drifted with
the tide bak into commonplace. The
RoUss SYSTEM had transformed in a
single da the yung counter jumper
| into a steam circular saw. And
what simplicity in this perfect mas
terry of the mercantile problem. 1t
was the corner stone of Stewart
marvelus fortune; it was the short
cut from Church street to $40, and
it is the onward cry of our successful
Representative al over the land
this electric diamond drill of the COM
mercial lexicon, UEDERsEL. But of
what avail this terrific pulverizer if the
master himself stands not at the big
wheel in the dabreak start, al da long
and the last at mite. No other man
can do it for him.
Cold bludCd statistic prove that
with evry success Their are sixteen
failurs, only to sho that the vast ma
jorities, master minds after the old
pattern walk directly ava from thes
plain simple rules they believ in get
ing al out of evry sale that Their is in
it, and seem to lern nothing from the
marvelus records of men who hav
suddenly jumpt into popularity and
prosperity becaus tina had the merry
to sci at 8 when it was cheap enuf at
10. This in nutshell is the dividing
line between the sixteen who fal by
the waysitle and the solitary one who
stod up upon the platform of per
feet business principles, upon the
Underby, but more particularly the
Undersel, with unflinching resolution
Il CAN AND WILL.
CHARLES B. ROUSS,
$40, SOL & $50 Broadway.