The morning call., 1893-12-24
WORDS OF PRAISE.
What Public and Press Say of
tPiCturesque California;

ANSa So4oS SdiIloh ma
Edward t. Pierce. president of the State
Normal School, Chico, Cal. recently
wrote:
ana Hhd II work of rare merit, both from
literary and an artistic standpoint. Ii should
be in the hOmr of every lover of our beautiful
Stale. can recommend 1t to all.
The Board OF Trade of San jose was
sent copy of the work for inspection and
this is the reply:
The directors of the Board OF Trade of San
Jose hereby express their appreciation of
flctufe>Que California" both as regards lis
high merit as repres nting American art and
also as an admirable means for repre- sentng In
the East and la Europe tn uctnIes
beauties and advantages OF th, Pacific Coast.
ID. b. MOODY. President.
EDWARD b. LEWIS, Secretary.
The Los Angelo, Times says:
a WORK of such extended conception was
never before undertaken. AS the
reader turns leaf after leaf he finds himself
confronted with the wond RS ana awful subim-
lily of IN mountain world. No person
In whose soul tine love OF nature fingers but
must ind inspiration and delight in this work.
IL should be 10 every home.
Following Is an extract from the Ar
gonaut (San francisco shortly after they
had received an advance copy:
"Pictur' sQue California" is a fitting monu-
men; TO This beautiful country as GGd made it,
aud as such should be possessed by every Cali
iOiUldu WHO can dIOIU 10 OWN Il cOly-IUf so
great an undertaking necessarily entails a
great eXpense-aHd 1t should also be sent
abroad, To the Eastern cities and TO Europe
that others may learn OF he blessings OF life on
the Pacific slope and may come 10 develop lie
resources OF the country and rejoice 10 its pros
periy. The advantages that would accrue TO
this coast from proper circulation of the
WOtk thIo ughOut every quarter OF the globe are
almost lncalculable. Ii has permanent value
In lis ability 10 keep The merits OF this section
Deiort tie public which could not be attained
of aX In atN
lars and the more ordinary methods OF adveI-
using, Tor IL will be read and admired for years,
being constant reminder of the resources OF
this golden State.
extract from the Argonaut: land as such
should he possessed by every Californian
who can afford it,
This. coupled with THE Calls great
offer. shows whaI this newspaper has
done. 1t has made such arrangements
mat picturesque California" CAN BE AT
FoRDED BY EVERYBODY.
About the time that the above review
appeared in the Argonant the following
was published in the San Francisco Chron-
icle, under New York date line:
The sensation of the season in publishing
circles IS The issue of The new ART worN, en-
titled pic Iesqne California" brought out by
lnt j: DeWlng Company OF this city and San
Francisco. ! he work is intended TO give pic
lures ana descriptions not only of the grand
scenery and marvellous deVelOpment of alifOr-
MA, but also 10 present The CHEF picturesque
features OF the region west of the Rockies, from
Mexico to Alaska Many of The ablest artists
ana enga AYERS have been al work UPON II for Il
long time The paintings are reproduced by a
new steel-pate photogravue process that sur
lasses anything yet in reduced in preserving
The lndiv duality of The artist.
In the ar.roOms of the company here are
many paintings made expressly for this work
by ON Hill, Keith, Rlx, barley, Harry tenn
Ferris, Clifford, Moran and a score of other
prominent artists, their work being reproduced
by The new process, as well as by etchers aud
wood engravers
Able descriptive writer's have been engaged
on the work, which is edited by John Muir.
Professor lie Cunte of til University of
California wrote to the publishers as fol-
lows:
Having examined the specimens OF ''Pictur-
esqu California;" / find III illustrations ef-
fecivr and fine samples of art. 1t seems 10
me he enterprise is praiseworthy and deserves
universal encourag ment and support. The
greaI expense att ndant upon its publication
renders il essential that the generous supuort
Of he people Of California should be secured
! therefore most cheerfully comm, nd the en-
terprlse 10 ali who appreciate the m ri;s of
such a work of art. JOHN LIE CoNTE
Now here are two more testimonials:
1t Is difficult to sit calmly in deliberate iudg-
ment upon such work as Picturesque Cali
foinia" promises TO become. Oue's faculty of
severe criticism is benumbed by the overpow-
eIIDg qualification OF the perceptive sense As
magnificent example of typography of
artistic Illustration, of American bookcraff this
is al The pr, sent tine unrivaled. Respectfully
yours, j. &. RowELL, Librarian
University of California,
Berkeley.
am glad TO speak word In praise of this
highly commeDdable undertaking. The work
Doth letter-press and Illustrations is most
handsomely executed. 1t promises 10 be work
which Cailtornians ought long to have desired
and OF which they now may be proud. Ii BIDS
lar 10 outshine The famous "Pictures0ue
America" WIN CAREY JONES
Prof. Literature, UuiyeI of Cal.
Scores of letters obtaining words of
praise could be published, but these show
how "PictureSQue California" is regarded.
And The CALL has brought this work
within the reach Of all by securing its
publication In numbers, each number of
W ich can he secured for ONE COUPON
AND ONE DIME.