The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1893-01-28
EIGHT CENTS A DAY
NJ Enable Any Citizen in America to
Secure The Best Encyclopedia,
namely, the Amsricanized En-
cyeIOpadia Britannica.


Three things ought to find place
in every American home: The Sacred
6cripturea. god newspaper and 9
thoroughly reliable encyclopedias
The first We are quite sure every
family in which our PAPER is taken
already enjoys; the second ithas been
the business OF our lives 70 furnish;
the third We place at the disposal OF
our readers from this moment. Eight
cents a day for eight months will
hereafter enable any citizen to secure
q complete set OF the American
hed Encyclopedias Britannica, which,
after careful examination, we con-
fdently believe to be- the most
complete, reliable and altogether the
bost work Of its kind extant to-day.
This is another illustration OF the
motto that lies at the base OF Amer1-
can institutions: In union there is
strength. We have simply organized
our readers into club Of encyclope>
Ola buyers, and obtained Irom the
publishers the concessions which so
large an organization has the legiti-
mate right to demand. Our reward
will come in an increased circulation,
which, again, will probably enable Us
to secure similar advantages for our
subscribers in some other direction.
This is as It should be; the publishers
and rea1ers Of q great newspaper
should work together for mutual ad-
vantage.
What the publishers have done is to
take the Encyclopedia Britannica to
pieces and rebuild it with amend
ments and improvements. The latest
or ninth edition Of the original work
was compiled some fifteen years ago;
the American editors have revised it
to the present year. The original
work was crowded with minute and
exhaustive descriptions of English
towns, cities, counties, boroughs,
MINOR institutions and other matters
Of peculiar interest to Englishmen,
and to Englishmen alone, while Ameri-
can subjects were treated with the
same brevity as French or German.
The American editors have reversed
this method condensed the articles
ondistinctiTely British subjects within
reasonable limits, and utilized the
space thus gained for exhaustive dis
cussions OF purely American topics.
The original work excluded from its
plan all mention Of individuals, how
ever famous, who were alive at the
time Of It's compilation. il says not
word OF more than half the men whose
names are written on the pages Of
modern history-no word Of Grant or
Sheridan or Sherman, Harriet Beecher
Stowe, julia Ward Howe OF Elizabeth
Stuart Phelps of Cleveland, Harri4on
or Blaine, OF Parnell, Salisbury or
Bismarck This woful lapsus, too, has
been supplied in the Amer;canized
edition. A series OF 4, 600 biographies,
each brought down to the present
year, enables the reader to learn at q
glance the life story OF every uoted in
di7idual Of the present generation.
To all this add complete series OF
maps and number of woll-ezecuted
engravings illustrative Of the text, ana
the Amsricanized Encyclopedia Bril-
tannioA is before you-s work in
whose introduction to our readers We
feel not unwsr1antabls p-ioe.
OUR PRoPo-T TIoN.
By placing a subscription TO this
paper for one .'esr, we Will deliver TO
you complete set in cloth binding of
the Americanized Encyclopedia Bri-
tannica on payment of $500 an6 your
signing a contract TO pay $500 For fen
months-in al twenty-six dollars, thus
giving you the pest Encyclopedias
sxtant at trf4ing co,
We will give TEE DAILY HERALD ons
year and the set of Encyclopedias for $50.
% down and 81. so per month till paid; Tai
SUNDAY HERALD and the set for S22. 30,
and TIE SEMI WEEKLY HERALD and the sci
for $500, also In monthly payments If de-
sired. a discount Of 5 per cent dllotred for cash
The above offer is for the Encyclopedia II
Dloth binding; sheep binding. So so per Sci
extra; half morocco, S. per set extra
These valuable books can only be obtained
by subscribing for The HERALD. The setI
are now on hand. and we will be pleased tc
show samples to any one who will call ii
DuE Office.