The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1893-08-02

| These are times when the people OF
every community should make special
endeavors to be mutually helpful. No
man or firm can stand entirely alone.
We must do business with one another
and the welfare of one is the welfare of
all. Salt Lake City has weathered the
financial storm bravely, and the calm,
hopeful and helpful spirit that has been
manifest is pleasant and encouraging.
We wish to call attention TO the fact that
the newspapers of this city have done
great deal to maintsin this spirit and pre-
serve these conditions.
I In addition to the influence they have
exercised in this direction, they have con-
tributed in space, labor and money to
the support of laudable public enter
prises. Every line inserted in a newspa-
per costs money. Few people fully COM
prehend that or what it takes to publish
paper like THE HERALD, which every
day employs from sixty to seventy five
persons, i'll one way or another. A hun
dred and twenty-five thousand dollars
year will scarcely cover its expenses. The
only source OF supply to meet all this is
the patronage of the public.
Subscriptions to daily paper form but
small part of its needful income. Its
advertising columns are expected to pro-
cure the greater portion. They help to
build up a town as well as dc the advo-
cacy of its interests in the reading
columns. Business houses that advertise
receive full quid pro quo for their money.
Judicious advertising has made many a
| fortune, estab lished many a prosperous
enterprise, saved many lettering firm
from insolvency. The houses that
flourish are those that advertise.
1t is poor time to withdraw advertise
ments when trade is dull. They are more
needful then than ever. People look closer
for the places that offer the bestinduce-
ments for their little means than when
they have plenty. Those VINO make the best
bid for the scarce dollar will get it. An
extra effort is necessary and advertising
is the best way to make it.
Some business houses in this city have
thought best to stop advertising as one
way to curtail expenses. With all due
respect to their Judgment we think that
is poor policy, and we are sure it is I'M
just to the newspapers, which have la
bored earnestly for the good of the public
and which feel the stringency of the times
as much as any one.
During the probability OF panic here
the papers aided greatly in allaying pub
lie excitement, and there has been no
run on the banks. That was worth a
good deal to those institutions. When
one of the richest and most stable finan-
ial institutions of the city stops advertis-
ing at such time as this, it is poor re-
turn for services rendered and quite a
encouragement under the pressing stu
alton.
So with business houses that have made
much money and are in affiuent circum-
stances. 1t seems as though they might
remember that the newspapers have
helped to build up their trade, and that
some reciprocity would be right in this
stringent crisis. To withdraw advertise
ments just now is taking away so much
needful support and is an exercise of very
doubtful economy.
The HERALD expects to give full value
for all it receives. 1t asks for no aims.
It merely desires to place this important
matter before the business men of this
+ city, with view not only to the good Of
r all the public journals here but of bust
ness interests and the welfare OF the en-.
tire city, which would suffer loss in the
decline of its newspaper enterprises. The
HERALD expects to be in s. position tx
render material aid to its friends, ant
| thinks that there should be mutual efforts
/ for the prosperity of all branches of bust.
5 ness and the maintenance of the excellent
: reputation of the capital of Utah.