Middlebury register. (Middlebury, Vt.) 1886-1937, 1893-11-17
JOSEPH BATTELL,
MfdIlabiii,V- v
HOW TO SELL.

1t is surely SlnRullr sldle VI "i"i0
when the horse market is choked ana
glutted with animals that bring less than
it costs to raise them, while there are
hundreds of localities scattered in every
direction throughout the land which are
in urgent need of young stations and
mares of superior breeding. 1t begins to
look as if breeders would have to revolu-
tionize their methods of going to market
A fair example of the way in which the
average breeder seeks his market is as fol-
lows: He buys stallion or develops
one which he believes to be coming sire,
and. because he thinks so, expects all
Others to think the same. He runs
small advertisement of the farm short
time in one or two papers for few weeks
in which the public is told that the stall
lion, so and so, bred so and so, will stand
as High Hope Stock Farm at fee of so
much; perchance adding that colts and
filies out of well-bred mares are for sale.
He is now ready for business and awaits
its coming. 1t doesn't come very fast.
and in a few years he seeks relief from
overstoclled paddocbs through the combi-
nation sale. A very good idea at times and
under some circumstances, but if he Will
stop and think moment he will become
convinced that olny an intinitesimally
small fraction of the purchasing world
attends such sales and that the great
army of farmers, young breeders, mer-
chants, doctors, lawyers and Others who
do buy hundreds of horses every year as
it is and who would increase the purchase
by multiple of five or ten, if the market
came to them, as it were, do not attend
the sales at all and do not, with few
exceptions, know word about such
stock being for sale. The fact of the
matter is, there is at this time, and has
been for years, a vast but undeveloped,
or, better said, unsupplied. home market
that is never catered to and never salts
fled. To illustrate: \ young man living
in Iowa. wrote the Review recently as
follows: "We have no good stock near
here. but our people are awakening and
we hope some of our more enterprising
men will soon supply this need" Tie
country is dotted over with such places
and each vicinity will get around to buy
high-grade stock in the dim future,
doubtless, but why not supply this mar
ket now? A few horses are being sold
IN the great combination sales; some rare
bargains are being secured, and all that
but the total number of animals thus dis
posed of is only 1.-THE of what should be
sold. Poor, miserable, scrub horses are
sands of townships of this kingdom ev.
cry year, entailing positive loss in gross
values of millions of dollars annually,
from the poor quality of the resultant
produce. These should be promptly and
universally supplanted by high-bred trOt-
ting stations which at this writing can
be bought by the hundred for 5000 to
$500 each. Prices of well-bred stock OF
the past have been almost prohibitive SC
far as the crossroads stallion owners
were concerned, and they have, in conse-
quence, contented themselves very largely
with the purchase and use of stations
which could not by any possibility lay q
foundation for future successes or con
tribute anything more valuable to the
breeding industry of the locality than q
strain of undesirable mOngrelism
These owners should be reached directly
by our stock farm arrangements and {
grand exchange of inferior for superior
stock consummated. Just how this CRANE
strategic maneuver is to be brought abou
IS difficult to determine, but probably thu
liberal and persistent use of printers inl
in the form of advertisements in the mos
widely circulated papers would give
the greatest percentage of satisfactory
results. Not the usual form or methoC
of advertising, however, in which the
farm is more prominently mentioned thai
the stock for sale, but perhaps something
like the following:
HIGH HOPE STOCK FARM.
TAKE YOUR CHOICE.
Offers for sale the following well-bred young
sters at a uniform price OF 5000 each. Al
sound, good. gated and without known faults
Proof OF breeding iurplshed purchasers:
Bay stallion, 2, 1914 hands, by -, dam Sup
port, by -, trotter
Brown stallion, 3, 10 hands, by -. dam BLU
Chestnut ally, ?, l5JS hands. by -, dam Flash
by, PAGER.
THE FOLLOWING AT $3.50 EACH, ALLsoUND, ETC
AS ABOVE.