Evening capital journal. (Salem, Or.) 1888-1893, 1893-01-20
"A A. 1ov1nfIslNe / l1ffIn.


trjrfg Thar " Does Good.
Speaking of advertising brinf-s 70
mind very prevalent nuisance
which Il being inflicted just now ON
long suffering New Workers. refer
10 the advertising letter the circu
lar letser which asks You 10 trade
with somebody or other. They are
directed by hand. put IN plain envel-
opes, scaled and stamped with two
cents worth of terra Gotta paper
The uninitiafcd can't tell them from
genuine letter until the envelope
h torn open. Then they are un-
masked They are revealed in all
their tinintere5ing disappointment.
These people who send them out
are sharps. ! tell you. They only
send them 10 private houses and
apartments. where women will most
likely receive them. and they know
the weakness of womankind for any
thing IN the nature Of n letter.
Women always just ache to get let
ters. and these confounded circulars
fool them every time.
IF il happens that the victim lives
In fiat the wife. mother or sister
will gleefully trip down the four
fights Of stairs when she hears the
postman's short. sharp ring on the
electric bell in the kitchen She
knows the ring perfectly, and it is
TO her ears about the most welcome
sound Of the whole day Then she
opens the letter box and pulls out
the circular. II looks interesting.
There is no advertising imprint on
the envelope. The handwriting is
apt to be very amateurish or very
expert in its lines The victim stud
les II carefully. She sees that the
letter IL p0stmarked in New York,
but that does not count one way or
another. She is quite likely and
more liable to get letter from some
one in New York than anywhere
else. She also studies the back care
fully. and holds the letter up to the
light and discovers nothing to give
her a clew of whom it is from. But
she does not open it,
Oh. mol She holds it tight like
some precious thing. and with glad
heart at the anticipation of pleas
ant gossipy letter from somebody
she climbs the four flights of stairs
to her own floor.
Perhaps there are two of them.
Then it IL all the worse. When she
gets into the box of a dining room in
her seven room fat, which also does
duty as a sewing room, she sits down
in the rocking chair, draws a long
breath and opens the letter.
Then is the time to see woman
mad
That woman will give the most
perfect imitation of anger and dis
gust you can find anywhere. She
will hurl that advertising letter ON
the floor as though it was thing ac-
cursed She knows she has been
fooled, and she resents it. Then she
fNth'fNo put iiiio tlb
slams the door That's a womans
way Of swearing
doubt If under any circumstances
you could induce her to buy goods of
he firm who sent her that letter, and
70 don't believe that this systematic
etter trickery that 80 many firms in
lulge In pays them as well as adyer
lsing in some other manner would.
Within the last week have received
hese delusive letters from dry goods
louses, banks, furniture stores, car
'et cleaners, liquor dealers, real es-
ate agents, confectioners, bakers,
cigar manufacturers, tai
,rs, and even churches are getting
nto this pernicious habit. The soap
eople of course are always with you.
New York Herald.