Capital journal. (Salem, Or.) 1893-1895, 1893-07-22
A METROPOLITAN SERVICE.
To Meet TIE Growing Trade Oi
the Fruit Palace
RINENlN ISSUES MS CLnNATCN
And Leads all Salem Houses In
Volume Of Trade.

"While others are squeallDg and
kicking at hard times you may say that
RIneman the Fruit Palace grocer IL not
In IL with that procession. He is right
up on the bits 80 far az the grocery
trade Is concerned and has reasons for
congratulating the public aud himself
for the magnificent growth Of busi-
ness" said NJ. It. Rlneman, the State
street grocer this afternoon.
"Have you any facts TO prove this?"
"You may say that up TO my last an
nual inventory my books show that for
the year ending March IL, 1893 trade at
the Fruit Palace increased one-third
over the preceding year. From March
18th to the present our increase has
been over one-half. Does that look
like hard times?"
The reporter said he should think
not.
"ro what do you attribute this re-
narkable gain in trade when times
have been so dull elsewhere
1--WE have simply been extending
our trade on every side and carrying
the life and activity and inspiration of
wide-awske business methods into
every suburb of the capital city, and
besides taking care of our large city
trade, giving to the little farming COM
munities every advantage equal to city
life.
"There Is Rosedale in the Red Hills :,
and other fruit growing centers, az far
out as 81 to eight miles, reached regu-
larly by our free delivery service, solic-
iting one day and delivering the next,
Just as easily as Englewood or Lincoln
Park. We are adding new territory
every day and extending the advan-
tages of first-class modern grocery to
the fruit tracts that are doing 30 much
to build up the business of this city.
We own our own teams and have busi-
ness enough to keep them employed" :"
STILL IMPROVING.
"Many persons have called to ex-
press surprise at your item the other
day about our adding 1900 feet of shelv-
ing for our grocery department alone.
One of firm who used to run tie crack
grocery of this city, remarked that the
Fruit Palace already had two or three
times as much shelving as any grocery
in town, and wondered what 1t needed
of any more?
"Well, you see under this new plan
everything will be arranged systematic
ally by tiers. There will be one ten-
foot tier reaching to the twenty foot
ceiling of baking powders, another tier
of canned tomatoes, another of corn,
another of pound goods. Everything
is by itself In solid array and not all
mixed up.
ROLLING LADDERS
glide back and forth, clerks are ascend
ing and descending like the angels In
the patriarch Jacobs dream. The peo-
pie appreciate our efforts because We
employ no halfway methods but as
sumo and retain leadership in the gro
Gerry trade upon merit. In fruit we
lead, of course. 1t would not be the
Fruit Palace II we did not. We had
the first tomatoes, the first peaches
and pears. Our first watermelons ar
rived today. 1t Is useless to enumerate
all departmental in which We carry COM
plete stocks, such rs tin, granite, wood
en-, chlnaware, silverware, willoware,
crOckery, cutlery, glassware, pickles,
mustards, canned goods, bottled goods,
meats In every form, cheese"
"Cheese, did you say?" asked the re-
porter, brea king into Rineman's 2O4
Nancy Hanks gait.
eyes, cheese. / am the cheese man
Of Oregon today. Besides Cranstons,