The morning call. [volume] (San Francisco [Calif.]) 1878-1895, 1893-12-31
MONEY.
The California Guarantee
and Trust Co.
1t Comes Forward as Competitor
= With Life Insurance Companies
on New System.

When the prospectus of the California
Guarantee and Trust Company receives
the careful consideration of investors 1t
will be found that a searching investiga-
ton will leave nothing to be said as TO the
soundness of the principles on which it
receives public money.
Any intelligent finRncier will admit that
the enormous am cunt of capital tied up by
our large life companies has assisted ma
terially in aggravating the present strin-
gency in the money market.
II, for instance. these great organizations
can afford TO pay $1,000 policy at an aver
age expense of less than $50 according to
the official returns) this company asks vir-
tualiy;
why not have an institution that will
do the same to a man while he lives?"
In the large life companies the number
OF "lapses" has simply fed the reserve
funds of those societies.
Under the plan as set forth by the Cali
foTnia Guarantee and Trust Company this.
money is paid out 10 living men. who put
it into circulation, The conntryis not any
poorer than II was three or four years ago,
but money Is scarcer. 80: 3: ::
T., When man pays a premium to life
company he takes a certain amount of
risk. He may die after paying sma II sum
and his heirs would receive his money, OF
ne may live and pay more than the amount.
of his policy. ~. 49,. =
|. In entering the California Trust Com:
pany he is assured of his capital and he
may receive handsome returns for his in
vestment during his own lifetime. =:
/ =. The life companies have, by locking up
their money and building magnificent
structures in every large city. made Them.
selves pillars of finance, but they have done
en- az rs fh..n ~1.x
world. Free our money and we shall be
prosperous. Is cry both legitimate and
sen sible, and when a company puts forth
p prospectus which has such an object in:
view and which shows openly its intention
and the immense advantages .accruing
therefr0m to investors it is we'll worth
serious consideration. 80. :. =. ::
Recent deyel0pments in cur courts of
law would tend to prove that great bulk:
OF dead mans fortune is spent in litiga-
ton and fees of one kind and another. IT,
as many of our mercha nts are already do:
ing, money-owners wish to dispose of their
wealth during their lifetime, why should
not a thrifty man take The advantage of
storing up for himself portion of the
great fortunes which fail annually into the
hands Of these gigantic corporations? =. ::
As the world progresses every innoya-.
tien IS rudely handled and is placed under
the blazing search-light Of public criticism
Old ideas, old patents and old successes
are ever giving place to something more
bene fetal t. the civilized world. The word
"skeptie" is gradually becoming synony-
nous with the word "fhyestigator
Recommendations, persuasion or advice
go for little liz these fin de steele times, and
the best nointin the prospectus of The Cal
ifornia Guarantee and Trust Company is
that they court Investigation. ~. -:
|. Such request Is in keeping with the
present era, and such Inquiry likely to be:
their best friends :: -, .....-.- :