The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1893-09-14

ton as a mercantile centre. It is not
necessary to use superfuous words or
fulsome tlattery in their behalf. It is
enough to mention the name and our
readers know the rest. The name of
the firm carries its own recommended
ton. It is the synonym of business
integrity, reliable goods and econom-
ical prices.
Need we say that we have reference
to the Lassiter-Parham Co? This con-
Germ which is one of the largest and
most complete mercantile houses in
this section Of the State, announces
that beginning with the fall season
they are ready with an unusually large
preparation to meet the wants of their
customers and to take charge of all the
business placed with them. They have
many points of interest which they de-
sire to lay before the public, the result
OF which must prove Of mutual benefit.
Their mission with you is one of prac-
tical economy. They are in positi ON
to take charge of your business in a
retail way upon a wholesale basis &:
that means to figure close for volume
of trade. Their constantly increasing
trade has grown by the determined eff
forts to continually improve and sell
only the best Of everything at the low
est prices consistent with the character
and quality of the goods handled.
In announcing their readiness for the
fall trade with complete and attrac-
tive stock ofgoods in every department,
the Lassiter-Parham Co., express their
high appreciation of the relish the
public have shown for the class of
goods carried by them and their con-
stantly increasing patronage. This
gratifying result is due to the methods
used by the firm.
The fall of 1898 marks a new era in
the business of the Lassiter-P aria m
Co. Notwithstanding this concern has
been in existence only eighteen months,
they have grown and built up large
and rapidly increasing business. We
attribute this to no other than the fact
that their aim always has been to give
the people goods of the highest excel
lence at a legitimate price. How we'll
they have succeeded the large volume of
their business and the full measure of
public confidence they enjoy speak in
more positive and eloquent language
than we can command.
While they have bright, new and
attractive stock of goods in every de-
partment, clothing for men, boys and
children is the new feature in their
business, having about exhausted their
stock. They have a superb line of
goods representing the newest and
latest novelties for fall and winter.
The character of clothes they sell has
areputation unexcelled and are sold in
every city of prominence in the Union.
When we state that these goods carry
the brand of such we'll known manu-
facturers as Strouse Bros High Art
Clothing, Baltimore and New York,
the largest clothing house in the United
States, no higher endorsement need
be given. They make no shabby goods
whatever, and every suit and coat and
pair Of trousers bearing their trade
mark can be relied on as being your
moneys worth. These goods are made
up in the highest style of the tailors'
art and are absolutely perfect fitting.
The Lassiter-Parham Co., also buy of
half dozen other prominent clothing
manufacturer and altogether they
carry stock that in extent, variety
and excellence is not surpassed outside
of the large wholesale houses of the
big cities. In this connection they
have special order department, with
as large selection of foreign suitings
as is found anywhere. Clothing will
be made ON short notice and perfect
fit guaranteed.
Under this heading they represent
the largest line of the newest and mos,
taking patterns, embodying the correct
ideas of the predominant weavings fol
the coming fall and winter season, ir
staple patterns for middle aged men O.
| quiet tastes, and in fancy effects ant
| odd conceits for young men who follow
the fashion and want just the lates
novelties as they appear in the Eastern
World.
They carry line of goods that fo1
beauty, style, fashion, durability ant
cheapness can not be surpassed. Wher
these points are considered and no
found lacking, why pay fancy and ex
horbitant prices to have your clothes
made to order when you can get the
same goods, trimmings and workman
ship at a moderate and reasonable
price? Their fall styles are now in
open and on display. We have no
space to describe; sufficient to say the,
have the largest, finest and best selected
stock to be seen, and the guarantee o
perfect satisfaction goes with ever,
garment sold.
These goods are the combined pro
duct of the leading manufacturers who's,
cutters and tailors are the most abb,
craftsmen that money can procure, an(
they are thus enabled to guarantee +;
perfect fitting, correctly tailored ant
carefully finished outfit in all the minut,
details.
Their fixed policy is to sell only
merchandise of an absolutely trust
worthy character at prices unques
tionably the lowest, and having every
facility for placing in the hands Of the
buyers the very best goods at the yer,
lowest price consistent with qualit,
and workmanship, their policy is car
ried out to the fullest. The guarantee
of the house is behind each article
sold.
In the shoe department all tn
best makes are represented. Ii
addition to Banister & Rockland'
shoes for gentlemen will be foun'
Williams & Kneeland's celebrates
Waukenfast, one of the very best shoe
made. Perfect fit, easy wearing, mos
serviceable.
In the furnishing goods department
you will find the famous Melville hats
Manhattan dress shirts, E. s. w. col
lars and cuffs and a beautiful line 9
neckwear, hosiery, handkerchiefs, IN
derwear, &C., which make them trul
mems outfitters of no small distinction
But they do not confine themselve
to these lines alone. Equal promi
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