The Abbeville press and banner. [volume] (Abbeville, S.C.) 1869-1924, 1893-08-16
ADVERTISING WINTHROP.
A LITTLE LIGHT AND SOME COM
MENT on THE SUBJECT.

Professor Johnson Gives Mr.. Roswell
#. Logan Two Dollars for Each OF
Fifty NewSpaperx-Mr. Logan Pro-
poses to Advertise out Fifty Cents
Worth in Some of Them-The
Render Left TO Snrmise What BE.
come Of the Baiance-The Differ.
ence Between Public Institutions
aud Private Colleges.
4 vrek or two ago the Press and Banner
referred TO the TACT that private arrangements
had been made netween Mr.. Roswell L. l!o-
gan and the principals Of the Citadel ana me
Winthrop Training School, whereby Mr.. 10
gan thought 10 put Il good slice Oh IL ID nis
own pocket, and this by the consent OF puoIic
We thought and still think full ana spe-
ctic statement OF how this money was spent
is due to the taxpayers who contributed tne
money, and 1t is also due to those young s,. Ia,
TO compete for the valuable scnoiarsniph
which are to be given out by the Saie. III is
due that equal and fair notice should be gwen
TO the young people in every part OF the State.
We have heard nothing from the CitAdel.
hut elsewhere we publish letter from Prot
D. B. johnson. which opens the way Tor the
asking OF s celtic questions In reference 10
his stewardship in the matter, but Whicn
specific Information we venture TO suggest Will
never be given.
We ask this: VIII Mr.. Johnson furnish 10
| us for publication:
lst. the names Of the papers in which his
ad verI seInent appeared
2d. The number Of times that each paper
published It,.
| OF course neither Mr.. Johnson nor Mr.. Ln'
gan are expected TO answer these questions,
| Ior the simple reason that they don't want to
tell. and they will no doubt remain silent or
else assign reasons which are satisfactory TO
| themselves why such Information should De
concealed from the public.
| But Prot. johnson has furnished enough In
formation for us to bare an estimate.
| He says: Last Spring the Board OF Control
| appropriated one hundred dollars 10 adver'
tise the examinations for Winthrop College
Scholarships in every county OF this state
Not word was said In this about appropri
atlng any money for the benefit OF Mr.. Kos
we'll T. Logan. The appropriation was lor
"advertslDg the examinations Tor winthrop
College" and subsequent statements 60 u
prove that all the money was not 30 eXpend-
| ed. The Professor admits this. Mr.. Logan
collected TWO dollars tor each OF hfty news
papers, and then offered to pay some Of them
He further says: "Mr. Roswell L. Logan, &C.
agreed to advertise IN fifty State newspapers,
Including dailies and weeklies. for one nun
drPd dollars .
Now, let the Press and Banner testify a lit
tie Mr. Logan Offered us the advertisement
one time for fifty cents. AT the meeting o
| the Press Association we understood Editor
Wallace OF the Newberry Observer to say that
he had received similar offer. One other
| editor said the same thing. We think IL was
Editor Nettles of the Manning Times whG
made the statement that he had been onereo
hIty cents for Il single Insertion.
| The Newberry Observer and the Manning
Times are among the very best papers pub
lished in The Slate. We leave the fourteen
hundred subscribers 10 the Press and hammer
To say ii this paper Is not at least an average
paper. If they should be willing TO class II
with the Newberry Observer and the Man.
ming Times II Will therefore be seen thnt
to publish the advertisement, whe, Mr.. John
| SON allowed Mr. Logan too dollars Jor each.
But we understood each Of the three papers
10 say that they declined to publish 1t. Now,
were the names of these three papers counted
IN the "titly state papers, including dailles
and weekiies? ?'
1t Is a very small matter, Professor, but the
public would be interested in knowing what
become of the money.
| Professor johnson goes on TO say ;: "Expe-
| rience has shown thut this sane advertise
1 ment could not be secured otherwise In more
than three-fourths OF mat number lor the
same amount OF money" .
] Well, now, we know Mr.. johnson too well
TO believe for instant that he would knowing.
| ly make statement which Is not trne. But
his statement in the above paragraph could
| not be borne out ny the facts, and In refutipg
his statement we make no imputation what.
ever rs to his integrity or veraclty. we mere
ly wish 10 show him and the public that he
| Is mist AIKEN.
In the rirst place, the copy OF the advertise.
ment as sent To us, was about one inch, pos
sibly less. II there is newspaper In the
Stale of South Carolina which charges more
than one dollar for the first Insertion, ana
| fifty cents for the second insertions, we are
not aware of the fact. We think we can speak
positively for every paper In the stale. ex.
cept perhaps the News and Courier. Then al
the regular rates Professor Johnson could
| have put bis advertisement In nifty or Inc
lest papers In the State thre" times for SlOo
But when we take 1t into consideration tnal
newspapers seldom charge educational lnSti-
tuiions full price, he could no doubt nave
done much bett,r
II he had rent 10 each of fifty OF the best pa
pers 10 this State pnsL once order ior -
or even longer, we venture 10 say that not
one Of them would have heen returned. Let
the reader not forget that the Winthrop nd
| vertisement was much shorter than inHJorl'
ty OF school advertisements.
| Professor Johnson further says: III was
| the duty of those in charge OF the winthrop
College to work for It's interests. and TO make
the money appropriated pS Lne Stale 30 as
far as possible"
In this statement We most heartily concur.
and as an evidence that the States money
has not been handled as carefully. and 10 the
same way that private individuals manage
and spend money for their own colleges,
we will stale that OF the several college ad-
yertisements that appear In this paper that
/ not one mas ueeu TeCeiNcu LDIouSu any
agency. Persons connected with the different
colleges forwarded these advertisements d.
| rectIy TO us and each will fare better than
they could have done by doing as was done
with the States money.
In saving that 10 was better to employ
| Mr.. Logan TO advert Sc Winthrop. does Pro-
| fessor johnson mean TO say that the oHeers
of the Asheville Female College, the Due
West Female College, and Furman, and Da-
| wilson, and Ersk kne, and Others, who adver-
| tise their colleges with US are lacking in the
business acumen which he displays? 1t Is d
| fact that none of the private college has sent
us an advertisement through any agency.
II may be that the State Colleges, being
richer than the private Colleges, are not call
ed upon to exercise the same care that others
lake of their own interests. But there Is one
little matter which Professor JoLnSon
brought out prominently.
He says: "Tue advertising contract was
given to Mr.. LOGAN. Just rs contracts for sta
tionery, printing. coal, beer, &C., are given
out by other State officers"
| or course we are not acquainted with the
| terms OF the contract for advertising, except
| that "Mr. Logan agreed to advertise In hhy
State newspapers, including dailies and
weeklies, for one hundred dollars"
The value of advertising In each newspaper
paper. Take for instance. the Anderson In
| Iteliigencer Tint Is a good paper. and has q
| larger circulation. perhaps, than any other
county newspaper in the State. The news.
papers that are published at the different
railroad pumps are not equal to the Intel
! ligence as an advertising medium. But Pro-
| fessor Johnson puts no safeguard as TO
whether his advertisement ~ to 60 into any
| pnrticula lar paper, and leaves IL to the agent To
| choose between papers, AS matter OF
course the agent, as q rule trades with the
cheaper papers, and the cheapest papers are
| .,,It y tl,nk faA nj