The record-union., 1893-09-02
A WORD TO BUSINESS MEN.

This city will soon be full of solicitors
from San Francisco working the town."
as the saying goes, for advertising for spe-
cial editions of Midwinter Fair news
papers, dailies and weeklies, and goodlv
lot of other stripes published in San
Francisco. In fact some of these solic-
itors are already in the city and prepar-
ing to cart out of it some thousands of
dollars that should not leave the business
and industrial channels of Sacramento.
1t is simple justice, plain truth and
common sense to say to the business men
of Sacramento that the local press of their
city is fully equal to the needs of the
time in legitimate advertising, and in no
other should any business man engage.
The Sacramento press claims of right the
patronage of home business men for any
and all Midwinter Fair special editions or
other advertising. The press of this city
is as capable as that of any other city to
present any and all claims Of Sacramento
at the coming fair. The local press can
be depended upon to give better and
more service of that kind at less cost to
the business man than can any foreign
sheets, and it can be depended upon for
truthful and effective representation.
The newspapers of Sacramento spend
their money here; just so far as the city
is able to meet the demand they buy their
supplies here. They are large employers
Of labor-labor that makes every vital in
terest of the city it's own, and that first
and last is loyal to the city of its home.
They have a right to demand, therefore.
that they shall not be robbed Of their
right, in order to enrich the press of an
other city and to fill the purses of men
who get up schemes in the way of special
newspaper editions, fugitive sheets.
books, circulars and the like, to say moth
ing of maps with advertising margins.
charts and a whole crop of sideshow ad-
vertising dodges that follow in the wake
of every fair.
There is another thing our business
men should consider when the foreign
newspaper solicitor puts in an appear
anee, and that is that the local press is a
constant and tireless advocate of local in
terests. A special or a regular edition of
the press of city is anywhere in itself
an advertisement for the city. One of the
sharpest and most extensive advertisers
baE
me the press of a city, and let me look
over its advertising, local and news pages.
and l will tell you all about the place and
its people, and precisely how they are to
be rated" And that man was very close
60 great truth.
We know that we reflect the sentiment
ot the best business men of the city when
we say that nineteen-twentieths of all the
money spent by our citizens in special
edition advertising in foreign papers.
whether regularly of the press or spas
boon thrown away. We recall one in
alanco where so-called newspaper in
San Francisco bled this city to the tune of
e. 900 for advertising in a special edition
O. bo widely circulated, and not single
COPY Of the concern was ever reported as
having been seen, outside of a few cast
into tho cutters and upon the sidewalks.
Thero VIII be deal of chatter ratified
into the ears OF advertisers about i'm
nianao editions, tons of sheets to be dis
tributsd. boundless circulation, and the
ike. ln tho interest of the foreign
papara, and half Of the stories can be
taken as untrue; but, if all true, they cut
40 ngure in the case. In fact, the sensi-
bio person who finds a city deserting, for
foreign advertising mediums of the char
aalaf indicated, its own press, to which it
Looks Tor advocacy, promotion of local in
tsraala aud watchfulness over the COM
mon affairs Of the community, is justified
in forming a low estimate of the place
ihat adopts such methods.
We repeat, the city is about to be beset