The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1893-12-12
EIGHT CENTS A Day
b I Enable Any Citizen In america 70
eecure The 6est Encyclopedia,
namely, the Americanizsd En-.
cycIopadia Britannica.

cYclop4dia Britannica
Three things ought to find place
IN every American home: The Sacred
pcripturea, god newspaper and
thoroughly reliable encyclopedias.
The first wa are quite sure every
family in which our rsper iG taken
already enjoys; the second it has been
the business Of our lives 70 furnishs
Me third We place at the disposal OF
Bur readers from this moment Eight
sents day for eight months viii
hereafter enable any citizen to secure
a complete set Of the American
lad Encyclopaedia Britannica, which,
after careful examination. We con-
6dently believe to be the most
complete, reliable and altogether tho
best work of its kind extant to-day.
This is another illustration OF the
motto that lies at the base OF Amor,
can institutions: In union thore 10
strength. We have simply organized
our readers into club Of enoyclop9.
dis buyers, and obtained from Che
publishers the concessions which so
large an organization has the legid-
mate right to demand. Our reward
will come In an increased circulation,
which, again, will probably enable Us
to secure similar advantages for our
subscribers in some other direction.
This is as it should be; the publishers
and readers of q great newspaper
should work together for mutual i'd
vantage.
What the publishers have done il to
take the Encyclopedia Britannica to
pieces and rebuild it with amend
ments and improvements. The latest
or ninth edition of the original work
was compiled some fifteen years ago;
the American editors have revised it
to the present year. The original
work was crowded with minute en5
exhaustive descriptions Of English.
towns, cities, counties, boroughs,
MINOR institutions and other matters
OF peculiar interest to Englishmen,
and to Englishmen alone, while Ameri-
can subjects we're treated with the
same brsvity as French or German.
The American editors have reversed
this method-condensed the articles
on distinctively British subjects within
reasonable limits, and utilized tho
space thus gained for exhaustive dis
cussions OF purely American topics.
The original york excluded from ita
plan all mention Of individuals, low.
ever famous, who were alive at the
time of its compilation. It says not
word of more than half the men whose
names are written on the pages OF
modern ,listory-no word Of Grant or
Sheridan or Sherman, Harriet Beecher
Stowe, Julia Ward Howe or Elizabeth
Stuart Phelps, of Cleveland, HarriSon
or Blaine, or Psrnell, Salisbury OF
Bismarck. This woful lapsus, too, has
been supplied in the Americanized
edition. A series Of 700 biographies,
each brought down to the present
year, enables the reader TO learn at
glance the life story Of every noted in
dividual of the present generation.
To all this add conplets series Of
maps and a number OF well-ezecuted
engravings illustrative of the text, ana
the Amerieanized Encyclopedia Bri-
tannica is before you-a work IN
whose introduction TO our readers We
feel not unwar1antable pioe.
OUR PRoPO ITIoH.
By placing g subscription TO this
paper for one .Te-r, we will deliver to
you complete set IN cloth binding OF
the Americsnized Encyclopedia, Bri
sannica on payment of $500 and your
signing a contract to pay $500 Tor ten
months-in alltwenty-six dollars, thus
giving you the oest Encyclopedias
eEtsnt at t<taiDF Co
We win give THs DAILY HERALD %
pear ano the sOt Of Encyclopedias for $50
IS down and $3.50 per month till paid: TH
SUNDAY HERALD and the act for S22.5e
and The SEMI-WHHKLY HERALD and the 90
Tor $500, also In monthly payments II de
s.red- 4 discount Of per cent. dllO,Usd for casl
The above offsE Il for the Encyclopsdia /
cloth birdi,,. .boa-, H.. dt-~, ca an ~ =.