The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1893-02-02
THE HENDERSON GOLD LEAF THUR
Trade at Home.

So often has the GOLD LEAF written
on the subject and urged the necessity
of trading at home that it would seem
as if nothing further remained to be
said under this head. We have stood
up for our home merchants even at a
disadvantage to our own pecuniary in
terest. A local paper can not consci-
entiously expect patronage from abroad
when it persistently breaches against
patronizing other than local dealers.
And certainly it can not command out
side patronage while it pursues this
sort of course. Still we have done this
in the effort to build up our 'home
Market in the face of the fact that
the merchants and warehousemen of
Henderson do not as a rule stand up to
thi spaper and give it their moral and
financial support in the same degree.
But we do not work from a selfish
standpoint altogether and are not COM
planning. The GOLD LEAF is actuated
by no sordid, selfish motive. We are
for helping to build up Henderson.
That which helps the town helps the
people. That which helps the people
helps US as we'll as the town. We
merely say this much by way of intro
duction to the following article from
the Winston Sentinel. A writer in that
paper gives voice to sentiments that
have been repeatedly expressed in the
GOLD LEAF. He urges the people Of
Winston to do their buying in Win
ston, as the GOLD LEAF has urged
Henderson people to buy in Henderson.
The occasion for his article appears to
be that a good deal of the . order" bus
mess has been done lately in Winston,
and he rightly calls upon them to stop
it. The Winston writer says:
1t may be said without fear of con-
tradiction, that except in the rarest in
stances, there is hardly an article that
the local merchant can not and will
not cheerfully get for his customer and
furnish for the same money it would
cost the individual and yet realize some
profit; remember, however, it is hardly
fair to expect him to pay express
charges and to have the article charged
to you on your regular account, yet in
many instances it would be gladly done.
1t is very certain that manufacturers,
importers and wholesale merchants
know full we'll and recognize the fact
that they must offer to local merchants
some inducements. in order to introduce
and distribute their wares and they
make no secret, or hesitate to offer
such Incentives.
Merchants are sometimes offered
orders, provided they will shave prices
made by dealers in other cities, and in
many instances are actually forced to
shave such prices to secure the orders.
Merchants and their clerks, not in
frequently, have to listen with patience,
apparent interest, wonder, admiration,
to Mrs. Smiths recital of the bargains
that Mrs. Jones told her tLat her cousin
Fannie was offered by Johnamaker or
Gridley when she was North last fall,
and when cousin Fannie herself hap
pens to drop in and shows Bautman's
catalogue, prices and samples, a chrome
with soda falls far short of discharging
the obligation.
Local merchants are often complain
ed with because they do not carry GER
tain articles, larger stocks, more ex-
pensive and better goods aud yet with
this almost universal practice of cor
dering direct and with cousin Fannie
and Johnnies in every family who oc-
casionally 60 North, often really an
noyed with commissions. some quite
trivial, yet always embracing the bet
ter and more expensive articles, it is
rather to be wondered at that our mer-
chants carry the very full and complete
stocks that they do.
Stop this 8 ordering Direct Pat
ronize and build up your own mer-
chants and by so doing build up your
own city.