The Helena independent., 1893-12-24
20 1houshtfal os, the New York Dsy Goods
Store.

l. I r
Tis our desire that Holenn ladies ,esrai,
from reading this. Not but what IL afford
ua tho most unalloysd pleasure to commu'
nicate all things that may be interesting IL
ice way of our extraordinary offerings
placed sbefore the public from time to time
only this communication 10 addressed Il
thoss beyond the confines Of Helena, w
moan TO those ladies who live in tho neigh.
boring towns md Villages. or those who
4 nvo ~ such distance that time and con-
/ veniencs prevens them from visiting ~ In
person.
Perhaps many OF our Helena ladies will
| wonder. or may have some feeling Of indi0
nasion, relating to our request thnt they
p.ss this bv while psrusng The INpEpxN.
DENT. Still. upon reflection, we feel con-
vinocd thnt their better Judgment will pre-
van. especially when We Inform them that
our article pertains entirely to monster
sale OF furs, wraps and jackets.
sale 10 extraordinaty y in its peculiar Of
fe.ings that dressmakers ars crowded with
work from customers Customers whom
thsy have only this season learned TO know.
customers who have never purchased their
dry goods in Helena before,
That the promenade OF our streets, our
churches and theaters reflect more beaut,.
iul garments than any CITY OF its siZo In
Anerica-all productions of the New York
Store.
That notwithstandi ling the lateness Of the
eenson. the New io Store with charaote :
astio boldnesa continues to receive rich
goods but owing TO this lateness of season
tne latter purchases are made more pArtlcu-
lar for the wants of those living at dis
tance.
With your permission, then, for the re-
malndsr OF the month we will devote all
our time to and for the interests Of our
lady customers out OF tewn.
M,nY OF YOU are n little strange, or il
You have not had an oppo tunity Of Visiting
enr establishment since ou removal 10 AZ.
bo and 52 sonth Main street, permit as to
cali your firat attention or invite You to
step to the right ss you enter. That stately
cispa ay of rich ess patterns di ectly over
tho shelving has been placed there for your
especial benefit. While admirine their
becoming and quiet oolo,s; while looking
,htently for the exact shade or the style
best suited to your fancy, note we'll the
price and better still. read carefully all
that goes with each pattern.
You turn to Us in your surprise and in
quire II you really are to have 1 dress made
fer nothing. And when ron learn that the
making isa free gift to commemorate the
annual visit OF Santa Claus you ara pos-
sesssd OF an untounded delight.
You ana your companions then and
There exciaim that those of tho New York
store deserve a better fate than that which |
bsfel tho unfortunate Faust"
You are from the country and perhaps a |
little inc eduloua ns we mention that in nd
lition TO the making you ase entitled to n |
onir Of Fosters kid gloves and pait of |
Eellina'a tine silk hose. We adore your
'iE, plicity as you enquire wonderinsly. |
how we will exist if we continue business
hia way?'
In explanation we point to this great
,iowds that fill every aisle in our big store.
lis enough-you are business people. |
'ou are dry goods men!" yon remark in q |
'leased com slimentary way.
Thanks. kindly step back with us TO |
shere our ready made suits and wraps are
waiting yout inspection. pretty, ain't |
hey? Scarcely any of these garments you
re looking at we., ever placed on exhibi- |
lon before.''
NO. they just came. 'Tis our last ship,
nentf for this season. They were ord sred |
or your especial beneft."