The times. [volume] (Richmond, Va.) 1890-1903, 1893-04-09
WONDERFUL MACHINES.
A Modern Manufacturing Plant at the
Singer ONCE.

A glance over the Office OF the Singer
Sewing Machine Company In this city
would be a revelation 10 the ordinary
citizen. 1t was TO me yesterday when l
was courteously shown over the large
three-story brick establishment at No.
POS east Broad street by Mr.. c. G. Lam
bert. the general manager.
Nearly every lady in Richmond knows
Of the elegantly furnished and we'll APP
pointed city business Office where the
machines for family use are shown and
sold, but it is on the upper floors where
ideas expand with a wider field OF busi-
ness and a truly remarkable evidence Of
the enterprise Of the Singer people is
discovered. on the second floor is the
Office Of Mr.. Lambert. the general agent,
who from this central point directs and
controls the Singer Company's immense
business in Virginia, West Virginia North
and South Carolina, Georgia, Florida.
Alabama and Tennessee. Like the first
floor. everything is elegantly appointed,
and the most modern appliances for the
dispatch and comfort of business is en-
loved 1t was on the third floor, however,
where l saw the enterprise which Mr..
Lambert with natural pride invited me
10 see.
Running the entire length Of the room
was a table occupied at intervals
with sewing machines suited TO various
classes Of manufacture; In fact, a model
mandatory, similar 10 the plants being
erected for manufactures Of all sorts or
fabrics throughout the South by the
Singer Company. Those familiar with the
graceful machines, which ornament near
~ every home in the South, would ever
think that it was one OF hundred and
eighteen styles OF machines which this
company manufacture.
This model manufacturing table In
the establishment is occupied by a large
number OF these machines. which with
astonishing rapidly sew on buttons, make
and work all size button holes, put to-
gether shoes, bind books. and do many
other things more marvellous. AS Mr..
Lambert says. their machines are spe-
cially adapted to all the various needs
Of the manufacturing trades. and that
there is no description Of manufacture
possible with a sewing machine that they
are not prepared with the best machines
in the world to do It with.
In that Office the model mandatory
is run by an electric motor, but the
Singer Company is prepared 10 furnish
sewing machine plants 10 be run by
steam, water power or electricity. and
furnishes electric motors of their own
manufacture when needed. Noting the
growing tendency in the South to control
the manufacture OF the thousand and one
fabrics which we are accustomed TO look
entirely to the East for, the Singer Com
pany have arranged this spIendidly APP
pointed sales-room for the display of man
ufacturng machines run by electric
power.
New improvements in power fittings,
machinery and manufactures are being
constantly made and new appliances add
ed to the sewing machines. Everything
new and Of interest 10 manufacturers Will
be found in these show-rooms.
Out-of-town merchants would find in
this sales-room Of manufacturing ma
chimes an interesting place TO visit. They
may here find profitable suggestions for
doing cheaply and expeditiously work that
is now being slowly and laboriously done
by hand. Among other courtesies they
will find desk room and writing material.
A look at these wonderful appliances
naturally brings to mind the question,
Why should the South so East for all
her clothing and other goods. for which
she furnishes the material, and then buy
II back in the manufactured article. when
they can be manufactured more cheaply
here than In the North or East.
The Singer Company has shown won
derful enterprise in the introduction Of
the machines which make such things
possible. and the thinking manufacturers
of the South should investigate its claims