The Abbeville press and banner. [volume] (Abbeville, S.C.) 1869-1924, 1893-09-20
PRESIDENT JOHNSON'S LETTER.
He Tells Where Some of the Money
Went, but Refuses TO Give n Full
Threat-He Doesn't Insist OH the
FuIflIment of His Contract with
Mr. Logan-His PresumptiOn-Cer.
tiGcates.

WINTHROP NORMAL COLLEGE, PRESIDENTS
OEFIcE, Columbia, s. G., Sept. 1lth, 1893.
Editor Press and Banner:
I have just returned from q four weeks
trip ID the Worlds Fair and the North, and
have not seen any recent copies OF your pa
per, but understand that you seem to desire
further information concerning the adVer:
tising contract of the Winthrop Normal
College with the advertising agency conduct
s. Sd e: sy Mr. Roswell T. Logan OF eH"r'ss''n'
In former communication, which l have
not seen printed in your paper. stated that
Mr.. Logan contracted to advertise the WIN
throp College in fifty newspapers In the
Slate, dailies and Werklies. for one hundred
dollars. and that had had the advertising
done through his advertising agency, because
could in that way get much more advertiS-
Ing for the money than by sending out the
advertisement myself
| presumed that you had given some atten-
tion to the way In which the advertisement
had run in your exchanges. ms you had writ
ten upon the subject, and did not, therefore,
itemize. / take pleasure In dong so now,
and you will see and must acknowledge the
contract To be an advantageous one Tor the
Winthrop College. It, is rs follows:
Two daiiies, one month each...-.--..S insers,
Thirty-four week lies, one IN. each."l36
Fourteen week lies, one lnser. each. IA
This contract wa> shown to sn old and com
petent newspaper man and was pronounced
by him a good one for The College. presume
the Citadel, with which you had also fnnn
fault. made an equally good contract WIN
Mr.. Logan
have no desire to get service for less than
1t Is worth, but II Is my duty To max" lie
money appropriated for the Winthrop Nor.
NAL College 60 rs far as possible. That !
have done.
II was intended that at the next advertise
ment of the competitive examination, tho
| fourteen week lies IN which the endvertl>emenL
appeared only once should exchange places
with fourteen In which II appeared more
than once. AS said in my former comnu-
nioation, regret that there was not enough
money to advertise In every paper in the
State for one month or more. ! believe that
advertising pays. But one hundred ana
ninety-eight insertions Is the best that can be
done with one hundred dollars he amount
at our command for advertiSing1a and there Is
no use to grumble and finG fault. Your paper
and others would have teen given more nd-
vertising If there had been more money for
| the purpose.
Mr.. Logan reports that your paper and sew
eral others declined to take the advertise,
ment at the price offered by him. lie VIII
return the money, amounting In all TO DOT
more than two dollars, To the Winthrop Col
| legc.
have now given the fitc'S in this ordinary
and plain business transaction. all of which
you could have gotten easily before yon
wrote your unfair comments uron Inc adfer-
tisng arrangements of the C,lauel ana Inc
Winthrop Normal College, aud you now owe
! IL to all concerned, yourself incIuhcu, to nc:
know ledge that you have been hn>ty ana un-
lust In what yon have said.
| am now very busy preparing for the open,
ing of the Winthrop Normal College, ana
cannot give more time To your unreasonable
and unwarranird iault-hnhiug. II you choose
! TO indulge in 1t further nIer this cornmnni-
! cal ion.
/ For protection against any further unfair
comments by you | have gotten two g"oi
newspaper men, Mr. Cnas. A. Calro, Dr.. ami
Mr. August kOhn, To examine The contract
made with Mr.. Logan, and certify hs 10 the
+, facts. Their certificates are sent TO be printed
with this ro:n nun icatiun.
Respectfully, ID. Is. Johnson,
President Winthrop Normal College.