The morning call., 1893-08-27

praises Of their wares themselves instead
of having the manufacturers do it. Prior
10 this radical step being taken the Knapp
LlthoRraphing Company of New York had
furnished the yarl-cOlOred work for the
Duke company and also for several smaller
houses, and all of them being combined in
the trust and subject to its rules, they
ceased ordering prints.
Shortly after the order was issued John
Knapp called at the trust headquarters on
Lower Broadway and sought the presi-
dent, with whom he was on terms of per-
sonal a 8 we'll as business friendship.
MY dear Duke. said he, ''are you going
to ruin our firm? At great expense We
have put in twenty fast presses and pur-
chased one of the most complete lithO-
graphing outfits in the world. Suddenly
all orders cease because of an arbitrary
nifty TO attend to outside customers, so we
have nothing else to depend on"
John Duke is man of few words, and
after minutes thoughthe said, "a week
from now l will answer YOU"
Whether this millionaire. made so by the
sale of cigarettes, endeavored during the
next few days TO persuade the directors to
rescInd their arbitrary Tullngi Is not known,
but If he did he met with no success.
However. he was ready with an answer
when Mr.. Knapp called again. Hk reply
TO the photographers Interrogation was,
"A newspaper! Why. our presses are
only for Autograph work; they rould
never be altered SO as to work at anything
else"
IL am aware of that" said Mr.. Duke.
"We will start newspaper and use your
pictures 10 boom ii. | will put in some
money and you the Autographs"
This was agreed upon and another jour
nal for the great metropolis was conceived
AS Messrs. Duke and Knapp had not
the most remote idea of how a newspaper
should be started. much less conducted,
they cast line into the journalistic waters
and hooked Howard Carroll. Once upon
a time this parsonage had been Albany
CORES pendent for the New York Times
and had done fairly well. Then he had
married some money and taken position
in Father-in-law Stariu'S great steamship
office. But the offer of the position of
editor In chief, with magn ificent salary,
pleased him and he accepted the position.
Fortunately for the papers success he
chose John Keller of the Times as his
right-hand man and gave him the position
Of chief editorial writer. Mr.. Keller had
been for years dramatic critic on the afore-
said newspaper and was splendid news
paper man Theoretically, but up to that
time he lacked much experience in praeti-
cal work.
In the meantime Knapp's presses were
turning out hundreds of thousands of
Oh SUCH beauty ana design as
were never before placed on the market
At salary much in advance of what he
had been receiving. Mr.. Richardson, the
circulator of the World, was induced to
leave Mr.. Pulitzer's sheet and cast his for
tunes with the babe about TO be born. So
he flooded the country with agents and the
people were told of the magnificent pres
ents to be given away.
On busy thoroughfare. three blocks
from the City Hall, a building had been
secured, and Mr.. Sweat an old-time fore
man. was given carte blanche to fit uD his
composing-room. He accepted with aac-
rity, desertin the Mail and Express TO do
so, and within fortnight had the best
equipped and most complete composing
room in the country.
Two days before the paper first appeared
the editorial and reportorial forces were
chosen, the pick of men being made from
the different newspapers in the city. They
were only too glad to change. for il was a
well-known fact that the new enterprise
was paving higher salaries than any other
In tie city. 1t was a surprising sight that
met the average reporters eye the night
ne began work way up on that fourth floor.
Accustomed to a small fat table, blunt
pair OF shears, poor pencils purchased by
wholesale, and paste that smelled to
heaven. he was confronted with room
filled with S45 roller-top desks. shears that
cost not less than 81 so pair, elegant
little affairs in the mucilage pot line and
pencils of the very best kind.
And call-bells! Mr.. Duke had been in
formed that few would be needed. He
at once ordered gross of the kind that
have clock-work attachment. bright sill
ver-plated affairs. costing SO apiece.
So work was begun. Reporters and edi-
tors, thrown together from Republican,
Democratic and independent sheets, from
conservative, from radical and from SEN
sational journals, combined 10 get out a
newspaper without any policy, without
any reason for being created save to use
Knapp's lithographiDg presses. And thus
the New York Recorder was born. Did it
sell? Well. yes; it was carried into homes
on the wings of pictures of beautiful hue.
The two presses in the basement could not
do the work and the Evening Post had 20
give assistance, and later tho Stats lei.