The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1893-07-06
CASTING BREAD ON THE
WATERS.
fWayneSville Courier. |


In Eccleslastes, III, you will find
these words: " Cast thy bread upon
the waters: for thou shalt find it after
many days" In the sixth verse of
this same chapter, you find this: {" In
the morning SOW thy seed, and in the
evening withhold not thy hand for
thou knowest not whether shall pros
per, either this or that, or whether
both shall be alike good"
We are not attempting sermon
exactly from these texts, but we do
wish to deduct and present few facts
for advertisers, and back it up by
Holy Writ. Nothing can be more
fully proven by the first scripture than
the success of constant advertiser
who constantly casts his cad" upon
the newspaper waters, and after many
days finds the golden fruit of it all
drifting right back to him in the way
of trade.
After many days thou shalt find it.
1t may be weeks, or months, or even
years after, but the promise is sure
"thou shalt find it. TO prove how
true this is in advertising we clip the
following from Printers Ink, which
appeared several years ago:
! "a gentleman recently called upon
Geo. 7. ROwell 4 Co., and in leaving an
order for advertising stated that his con
Germ was in business in San Francisco
twenty-siX years, and during all that
time they received circulars regularly
from Geo. =. Rowell < Co., but never had
occasion to advertise: but now, having
removed to the East, they are obliged
to advertise, and he naturally came tC
the agency that he had been so long ac
uuainted with He made the remark
that this was an evidence that persis
tency in advertising eventually produced
IL result
Another instance, which is nearer
home, and came under our observation
the other day is this. Mr.. G. Gate
Buell., Pennsylvania editor, who il
now here with his wife for health's
sake, told us the other day that ht
came here from an advertising write
up of Waynesville which appeared il
S0Ibner's Magazine sixteen years ago
He remembered several of our ole
buildings when he came, from th'
illustrations in the same write up
Now we have here two genuine exam
pies that show that the bread will re
turn to the one who sends it out. The
business man who persists in ad
verlising in regular systematic way
surely has his reward. Don't throw ;
Crumb in the waters this week or montl
and then withhold, but Cast-the prom
ise is only to those who cast, and i
you wish large returns you must con
tinually cast.
And now, as to when one shoul(
! advertise, we wish to call attention tc
the second passage in the 5th verse o
this glorious chapter. {" In the morn
ing SOW thy seed, and in the evening
) withhold not thine hand,' but SOW
SOW. In the morning, when you frs
begin as business man, and are un
= known, you need to advertise. Seattle
I your seed broadcast, fill the column
of papers galore, as much as you
purse will allow and if you woulc
follow the spirit of these golden word
: of injunction, you will continue t
SOW and will not withhold your L" ad
even in the evening when you hav
been in business for years and thin
YOU are known of all men.
These words of advice give no un
. certain sound, they mean to kee
sowing from beginning to end as Ion
as you are in business.