The Indianapolis journal. [volume] (Indianapolis [Ind.]) 1867-1904, 1893-04-21
TIE WHEN'S SPRING OPENING.
Thousands of People Visit the Big Store
Tasty Decorations and Good Music.

Twelve thousand people passed through
the aisles of the When clothing parlors yes
terday afternoon, the occasion of the an
nual spring opening of the establishment.
At 2 o'clock the doors were opened and the
strains of sweet music from the Indianap-
oils Military Orchestra fell over the crush
OF visitors, which continued until the close
of the afternoon reception. The attendance
was chiefly confined to ladies. who braved
the stormy weather to enjoy the pleasing
hospitality of the management and to feast
their eyes on the pretty concerts which
were arranged in an especially attractive
style.
Since the When suffered by fire few
months ago carpenters. decorators and
artisans of all lines have been busy night
and day to prepare the comm0dious rooms
for the opening. and yesterday all vas conn.,
plete. Counters and tables of hard maple
highly polished and ornamented with show
cases of shining glass contained the thou
sands of articles prepared to show off st
their best. No sales were made. and the
thirty-hve gentlemen and ladies in the en-
ploy of the When stood about attired in
evening toilet, carefully attentive to the
stream of guests. Curtains of delicate blue
Were draped from the ceilings and excluded
the light of day from the interior. while
the Irldescent glow of red, blue and
yellow incandeseents shed soft tints
over the scene. Here and there
about the different apartments
stood magnificent bouquets of pinks
and roses. contributions Of the branch
houses and friends of the When. while
from every corner and available nook
about che store large vases or p0tted plants
waved their leaves Of richest green and
shed n delicious odor in dreamy harmony
with the exquisite notes OF the waltz. In
the chiidren's furnishing department. were
the decorations particularly pr0fuse. and
here was a favoIite resting place for the
ladies. In the rear of this wing was u
mammoth mirror. suspended In such man.
ner TO reflect. besides the cleaning
liahts and pretty toilets. u huge bank OF
roses and carnations.
Looking from the front of the south wing
OF the store the view presented picture
of charming floral appointment and de-
sign. In all departments were the
arrangements perfect and most cred
itably reflect upon the artistic sense and
ABILITY OF the management. Each gentle
man employe of the store yesterday wore
o red pink boutonniere. and the ladies ap-
peared with American Beauty roses Mr..
X. L. Springstein. the resident manager,
accorded the visitors the politest attention,
and was ever watchful of the comfort OF
all who came. In the way of souvenirs the
guests were rendered an elegant little card
case until the supply was exhausted. then
pretty series OF views Of the worlds fair
was given out
At o'clock last night the doors were
again opened TO the public. and many
thousand people who were unable TO attend
the afternoon reception visited the store.
The event was one of prominence in CON-
mercial circles, and the fact that 1t wac so
largely attended speaks much for the pop
ularity of the When.