Evening star. [volume] (Washington, D.C.) 1854-1972, 1893-06-03


OF the many subjects discussed by men for
the benefit Of themselves and their fellows few
are of more genuine importance than that
which deals with the principles of success In
business. 1t may not be generally known. but
the fact exists nevertheless that more than 90
per cent Of the men who 60 into business for
themselves sooner or later achieve dis
sster, so there is every reason why all
attention should be paid the utterances
Of those who have proven themselves tho ex-
ceptions. One of these is President Duncan
Macarthur Of the Commercial Bank Of Mani
toba, and in the Banking Law Journal he dis
cusses the methods Of success 30 that any
one can comprehend them. Mr.. Macarthur
makes no pretsnsion to literary greatness,
but he has managed to say many excellent
things which should be read and remembered
BY every young man who is about to strike ont
from the shores Of parental control. OF pri-
mary importance are the physical qualifications
and in that connection comes the recommenda-
ton that all who desire to do the work Of life
in an efficient and successful manner should
learn the laws of health and obey them
implicitly. With regard to the mental qualiHca-
tons necessary two of the most important are
intelligence and good Judgment. Good habits
are essential to success, while the bad habits
against which warning is loudest are gambling
and extravaganza. Integrity Is q supreme
necessity and ON this President Macarthur dwells
forcibly. Honesty is said. in popular phrase"
he declares. ito be the best policy. 1t should
be spoken OF as the best principle. When
business man has once acquired character
for integrity, and it is not acquired
at e for confidence is q plant of
slow growth-it practically becomes an addi-
ton to his capital, for character is capital as
much as money. It is, indeed, capital Of a
more durable kind than money, for If a
man retains his integrity his character will
remain even il bis money takes unto itself
wings and flies away" System is also
eulogized, for by doing things systematically
more work can be done in q given time
and it can be accomplished with greater
satisfaction. Patient, unfagging perseverance
In becoming acquainted with every detail of the
business undertaken and the requirement Of o
habit of industry habit that. like all others,
will grow-are commended as being efficient
aids. But of the many helps to solidity and for
tune none is greater than printers ink. "At the
present day." says Mr.. Macarthur, "when
newspapers and periodicals of oil
kinds are issuing with such rapidity
from the press and spreading all over the
land, it is easy to see that advertising has be-
come matter Of much more importance and
necessity than it has ever hitherto been. No
business man can hope to keep his footing who
does not advertise constantly. The necessity
for so doing is obvious. The great question is,
which Of the many available vehicles to choose
for the purpose. The paper or magazine which
has the largest circulation in the particular
locality which constitutes the sphere Of the
advertisers business must necessarily be q
good medium for his purpose" All Of which is
indisputable fact.