The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1893-06-20
ADVERTISING AT THE FAIR.

| DVERIlSING Al IdE Ia II.
The facilities for advertising at the
worlds fair are multiform. 1t was to be
expected that every state and many of
our leading cities would be represented
| by the usual devices, such as the display
of goods, the circulation of pamphlets
embracing statistics and other matter.
Novelties, fads and possibly fakes viii
| be employed TO catch the eye, the ear
and the purse of the multitude. And 1t
| goes without saying that the prime
motive in this grand enterprise is
to afford facilities for great
international exchange Of views affect
| ing national resources. This will be
accomplished by countless methods
which we may class generally as adver
Using. Whether it is costly exhibit of
goods or the introduction of an idea en-
tirely foreign to our own, it serves the
purpose. The vast exhibit of our own
country, considered from the standpoint
of advertising, carries with it the cen
trail idea that we are the storehouse Of
the world for food products. England
brings the fruit OF her Birmingham in
wool goods, France excels in lewely,
laces and statuary while Germany re-
gales the ear with set of chimes and
stirs the soul with national anthems
while you look IN speechless wonder at
the fruits Of her handiwork.
a small admittance fee admits YOU to
a street in Cairo or the Dahomy village;
the Dimble Turk will life you into his
sedan and carry you lightly to an eX-
qulsite luncheon served by French
cook at the Polish @ restaurant; India
will show you more goods in greater
variety to the cubic foot of space allow
ed than any other nation; Japan invites
you into her villa Of matches neatness
where you may observe that popularity
of japanese architecture which places
you in or out of doors without chang
ing your position, and Wah Sing
sits you down in his Chinese pagoda and
brings you cup Of tea.
Thus it is that the crowd of sightseers
are attracted to the wares and the re-
sources, the skill, the temper. the types,
the traits and the methods Of each people.
To the student or the man OF business it
affords an Overwhelming field for re-
search, and he counts the moments as
precious.
Such opportunity calls for the best
effort and the most available means
The danger is that both time and money
Will be thrown away by the stereotyped
and the simple and easy plan
would be more efficient. Every visitor
makes it a tour Of inspection and
holds himself in an inquiring atti-
tude.. He is easy .of approach,
and interested in what you have to say,
and here is the key note which may be
played with variations. ANY man with |
fair intelligence will be able to present |
the salient points favorable to his lOcali- |
" and may III q few moments of truth |
full conversation accomplish more than
by costly exhibit of goods and wares.
If every visitor from Kansas would !
take the matter up and talk of her re-
not as a paid emissary from city |
or county, or as the representative of a
board or society, but purely and Loyalty,
upon his own account, the net results |
would repay the effort thousand fold,
in this age of progress when
every interest has its literature
and every state its history the
average man knows what he wants and
where he wants it. His questions are
pertinent and the answer must stand the
est of reason. A face to face interview
S of more service to him than many
or much display. He weighs
your motive, puts your logic to the test
and is grateful to be convinced. Let
lim see that we have the elements OF
growth, that the efforts of others supple
nented by his own yield better ratio
IF returns in new state than in the
hickly settled portions; that states, Ike
men, put forth the supreme effort in the
7igor Of youth, that the health and free
lom of these great trans Missouri plains
must lead to wealth, and your visit to
he fair may prove a blessing to him and
/ greatly enhanced pleasure to you.