The Helena independent., 1893-12-17

How They Figure 1T the New York Dry
Goods Store.

4
How They Figure 1T the New York DRY
| Goods store :
How We learned 10 oppose 20 bitterly. Ia
| all our many great offerings, what 10 called
per cent on" is the continually handing
to our customers paper, peu OF pencil.
But onoe mention 10 . lady that such and
such an article 10 certain price less GER
tain per cent. and we'll! shall inquire II
you imagine that she 10 = walking Davies
algebra or Il shs is supposed to be stespsd
to the eyelids in Emmerson's Third. Or,
u she 10 young lady just from some cole
brated seminary, she will glance at you
with such exquisite pity and blandly in
qaire: III you will kindly retain the article
90 that she may be enabled TO work ont the
problem" 4sa.
No. a "per cent Off won't do. You must
talk United States. A pretty clerk may
consider that ID sounds like . sweet delu.
sion to lisp per cent od" while he looks
Not 80 At the New York Store. We arc a
practical people. ''hewsss OF wood aad
drawers Of water" ~ IL were. An sssab-
lishment that oans up out Of the depths has
no time to figure ont "per cont of"
We are going to give you . terrible cut
sale during the HOLIDAYS in jackets and
capes. Not that we are so big hearted. oh.
garments, and more coming. Believe u.s.
we are frightened. Notwithstanding our
big trade. this is too many. You will agree
with NJ that this is a greater quantity than
is necessary at this season Of the year. La
dies. these garments must be sold. Fat
pu sos and generous hearts mast not stand
in tho way. These garments have got to
go II ws dont lay up cent. Understand.
We will not spring that childish game on
you of per cent off," We have too much
respect for your intelligence. but We will
cut these garments down. down to cipher
as far as the prices are concerned.
Don't. We bog Of You. In your new born
interest of our cut in the price Of jackets,
forget our celebrated dress pattern sale.
Why! to forget this free making Of dress
patterns would be to thwart the best inter-
ests of your hearts. Really. you would
yourself in your mirror. or one OF our big
mirrors at the store. superbly clad in one
of these rich dresses with thankful heart
to Santa Claus for his generous gift, the
making, the Innings. the kid gloves. the
silk hose. oil for the price of the pattern.
The way We are going to figure out jack
ets so that the offer will be an agreeable
surprise il to invite you into our suit de-
partment just as you enter the establish-
mont or before your abstracted thoughts
carry you away to dreamland a. ron lingsr
long, wistfully gazing, wondering. admir-.
ing aad studying the artistic arrangement
of ona of the most gorgeous windows ever
prepared in the western hemisphere.
Bsfore you read our ad on the third page
step back with us to q department where
more garments are displayed than half the
concerns of Montana can show together.
Elegant rich garments. Stylish is scarce
the word-thsy arc fashion BILE.
A beautiful Helena girl said yesterday a.
she was about to conclude the pur chase of
4 handsome garment: 'If I buy this and
You consent to place me in that gorgeous
window believe that my cup of happiness
would then be filed"
Our consent was most readily given. but
after little hesitation declined on her
part. although. as she loft our establish.
Insnt We could not help but observe that
splendidly fitting garment and elegant
looking girl would have certainly been an
additional ornament to our gorgeous win
dow.