The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1893-08-27
/. M. RUMOEY M'FGCO.
ST. Louis, Mo.
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BETTING HOSE AND PACKING.
EIGHT CENTS A DAY
I'll Enable Any Citizen In America to
Secure the Best Encyclopedia,
namely, ihs Americanized Es-
cycIopadIa Britannica.

Three things ought to find q place
In every American home: The Sacred
Scriptures. q god newspaper and 3
thoroughly reliable encyclopedias.
The first we are quite sure every
family in which our Paper IL taken
already enjoys; the second ithss been
the business of our lives TO furnish;
the third We place at the disposal OF
our readers from this moment. Eight
cents day for eight months will
hereafter enable any citizen to secure
q complete set Of the American
lad Encyclopedias Britannica, which,
after careful examination, We con-
fdently believe to be the most
complete, reliable and altogether the
best work OF it's kind extRnt to-day.
This is another illustration Of the
motto that lies at the base Of Amer-
can Institutions: In union thore Is
strength We have simply organized
our readers into club Of encyclope-
dia buyers, and obtained rom the
publishers the concessions which so
large an organization has the legiti-
mate right to demand. Our reward
will come IL an increased circulation,
which, again, viii probably enable US
to secure similar advantages Tor our
subscribers in some other direction.
This is as it should be; the publishers
and rea1ers of a great newspaper
should work together for mutual i'd
vantage.
What the publishers have done is to
tale the Encyclopedia Britannica TO
pieces and rebuild it with amend
ments and improvements. The latest
or ninth edition of the original work
was compiled some fifteen years ago;
the American editors have revised it
to the present year. The original
work was crowded with minute and
exhaustive descriptions of English
towns, cities, counties, boroughs,
MINOR institutions and other matters
OF peculiar interest to Englishmen,
and to Englishmen alone, while Ameri-
can subjects were treated with the
same brevity as French or German.
The American editors have reversed
this method-condensed the articles
on distinctively British subjects Tithis
reasonable limits, and utilized the
space thus gained for exhaustive dis
cussions OF purely American topicu.
The original work excluded from lis
plan all mention Of individuals, how
ever famous, who were alive at the
time OF its compilation it says not
word of more than half the men whose
names are written on the pages Of
modern history-no word Of Grant or
Sheridan or Sherman, Harriet Beecher
Stove, Julia Ward Howe or Elizabeth
Stua-s Phelps, Of Cleveland, Harrison
or Blaine, or Parnell, Salisbury or
Bismarck. This woful lspsus, too, has
been supplied in the Americanized
edition. A series OF ZOO biographies,
each brought down to the present
year, enables the reader to learn az
glance the Life story of every noted in
dividual Of the present generation.
To all this add a complete series of
maps and number Of weIl-ezecutsd
engrsvings illustrative of the text, ana
the Ameriranizsd Encyclopedias Bril-
tannies is before gou-s work IN
whose introduction to our readers We
feel not understandable p'i0e.
oUR PRoPo ITIoE.
By placing subscription 60 this
paper for one .re-r, We viii deliver to
you complete set IN cloth binding Of
the Americanized Encyclopedia; Bri
tannics on payment OF $500 anS your
signing contract TO pay $500 for ten
months-in all twenty-six dollars, thus
giving you the oest Encyclopedias
avknnf Of q trifiiue, ~