The morning news. [volume] (Savannah, Ga.) 1887-1900, 1893-12-01
MERCHANTS.
The Results Of JudiCiOuS Newspaper
Advertising.

How to Improve Business-The En-
terprising Merchants of Savannah.
The Advertisement as Forerunner
of SUGGESTIVE Advantages of the
Morning News as a Profitable Me-
dium-Twenty Pages Next Sunday.
The commercial panic is defined by a
recent writer on this subject as "a
stoppage of the rise of prices-the period
when new buyers are not found" He
points out the fact that for long time
panics have appeared in a ten year cycle,
simultaneously visiting England, France
and the United States, and he assigns, as
their only possible common cause, over
trading to such an extent that neither
credit or money was to be had
Many business man will complain of a
panic without stopping to reflect that
such condition cannot become general
without his contribution-giving a part.
with others. Neither can Improvement
of business be secured so quickly without
his individual cooperation.
The best way to increase the number of
buyers is to become buyer yourself for
legitimate needs
The best way to overcome stagna-
ton, the standing still of business enter
prise, is to stir yourself, your clerks and
your customers by newspaper adver-
Using.
There is no better method than this
The day of dodgers" is dead.
Dead walls are defaced monuments and
are an cyesore to intelligent people.
The whole world depends on the daily
newspaper for current information.
The circus and theatrical company.
IL 1,o Ion n
posters, have begun to realize the advan-
tages of the newspapers, and now depend
almost entirely upon them for success.
The old style of exaggerated announce
ments, In which untrue statements were
made about stocks and prices which never
existed, are now cast aside.
The successful advertiser tells the truth
in correct and concise manner, and is
prepared to back up his newspaper asser-
tons by displaying the goods he adver-
tses.
Honesty in advertising is the best pol
icy, and the merchants of this city realize
this fact. There is no class of advertis-
ers in any city of the union who appre-
ciate more than they the columns of the
newspaper as paying medium for
building business.
A glance at the columns of the Morn
ING News will demonstrate who are the
most successful merchants in this city
Take any line of trade and note the rapid
advancement of the best advertisers of
Savannah. Take walk on the principal
streets any day and notice the crowds Of
purchasers, and see them flocking to the
establishments of the live advertisers,
while less enterprising merchants stand
at their front doors and watch the crowds
60 by.
No merchant ever achieved success
through the beaten path of old fogyism.
In the lexicon of printers-ink and success.
which fate reserves for him who tempers
holiness with sagacitY. there is waiting
an advancement of business enterprise
The MORNING News alone has demon
strated to the merchants of Savannah,
the grand results Of advertising. 1t is
the representative newspaper of this sec
ton and goes into the homes of the best
people for advertisers to reach
The MORNING News, on Sunday, Dec g.
will contain twenty pages. The enter
prising advertisers have demanded it.
The regular space for its excellent class
Of reading matter, local and Geographic
news, will not be contracted; still there
is space enough for a few more attractive
advertisements. Send them in to-day,
and secure a good position.
There will be d large number of excur-
stonlsts here from Florida next Tuesday
Send your compliments in the MORNING
NEWS, and invite the merchants to your
esta blshments. Be live and enterprisiug
All OF these people are patrons of the
paper, and each will read your announce
ment on Sunday. 1t will be an introduce
duction to yOnr business, and form an ac-
quaintance which will result in pleasure
and DrOfit