The morning news. [volume] (Savannah, Ga.) 1887-1900, 1893-11-06
The EMPLOYEIN PUBLICITY.
Advertising ValueOf the EmplOye-- His
Indispensable Position in Business.

II hlAlA 10 uHNLADl " 4Ao 6QulCNlo.
If he isn't, he isn't king.
The discipline of trade demands that
there be leaders and heads.
, A poor leader is better than no leader
at all.
The generals of history, massed into
solid column, without a commander,
would stampede at sight of the enemy.
They had better be under the direction
of a drummer boy than under no direc-
tion.
Discipline is as much part of trade as
trade itself.
Whatever the social relations may be
outside of the store, the proprietor has no
right to meet in business, as business
equals, those who work for him, unless
sucn persons occupy confidential posi-
tions.
Business must have head before it can
be run Alright, and a head cannot exist
without discipline and proper respect from
the employee to the employer. with a full
recognition that inside of the store the
employer is superior to the employee, what
ever the relative positions may be in the
social world.
The man who is able to be in business
for himself, and employ others, generally,
has keener business head and better
business judgment than employees of any
class, except the highest, consequently he
is worthy of a certain amount of respect,
which respect is given him generally, and
must be given him by those under him.
The employer and employee occupy dis
tinct positions, the one having discipline
at his disposal, and the other under the
yoke of discipline
No decent man objects to discipline, nor
does he find fault with orders, provided
the orders are legitimate, and given in the
proper spirit.
The detail management of successful
business is similar to the discipline of
war; without the pomp and Snowy fea-
lures of military life.
The employee is just as good man as
his employer, and as able to occupy as
high a social position, and in the grand
windup of human affairs will stand along
side of the richest man, and the most pro-
Eressive merchant who ever lived, but if
he be good employee, he recognizes the
earthly condition of things, and is willing
to obey until he obtains position where
others must obey him.
The ignorant man is the one who COM
plains, for the intelligent man has learned,
or by experience must learn, the lesson of
obedience in the ranks of business before
he will assume the commission of COM
mand
Advertising, or any other method of
publicity, never has sold goods beyond
few transient sales, and the disposal of
certain illegitimate lines, which could not
be sold over tirst-class counters
Advertising fulfills its mission when it
creates in the buyers mind desire for
the goods advertised, and an inclination
to purchase of the advertiser, which bring
the would-be purchases into the store.
Then the quality Of the goods, interior ar
engagements, and the statesmen must con-
summate trade.
The majority of employers do not APP
preciate the indispensable value of sales
men.
The salesman must censummate trade
Upon him depends the result of the en-
plOyer's business management, Judgment
capital, and liberal advertising.
Without clerk, salesman, or other en-
plOye, the employer could not do business.
The employee is as important as the
employer, because one cannot exist with
out the other.
The great mistake made by business
men is that they lease expensive stores,
put in the most elaborate fixtures, carry
the heaviest stock, arrange everything in
the full harmony of light and shade. and
expect ten-dollar clerks to sell twenty
dollar goods
During the present business depression,
no employer would be justified in raising
the salaries of his employees, except in
special cases, nor should he add expense,
but four good statesmen at 800 week are
worth more than eight statesmen at $40
week, Fully one-half of the people who
enter any store, drawn there by adver-
Using, or any other method of publicity.
do not purchase goods, and yet they come
to the store with that intent. They pur-
chase of somebody else.
A tirst-class salesman can practically
make every would-be purchaser buy some
thing, but the salesman receiving $40
week, or any other inadequate sum, can
not be man of ambition, because if he
were, he would not work for that figure
and then there is no reason why he should
be ambitious, because no one appreciates
his services.
Quality in business outrides quantity
every time.
Many country merchant, and some
city merchants, too, open their stores at
1880 or in the morning, give employees
an hour for lunch, some time for supper,
and keep them until s or o'clock at
night, with only one or two evenings off a
week, and during two months of the sum-
mer half holiday a week, and expect
them to be ambitious, to love their en-
ployer, and to work as if the business
were theirs.
Every emplONc mas rlgnU TO De mar
ried and to have his own family He has
right to receive what his services are
worth. He has a right to expect appreci-
alton, if he is worthy of it. He has a right
to more than one or two evenings at home
week. He has right TO a half holiday
a week in summer, and an occasional half
holiday throughout the year.
The employer thinks that because he
himself doesn't care for ev, nings and half
holidays that his employees should feel the
same but the proprietor can go when he
WILL and the man who can do as he wants
to, is not TO be pitied because he does not
take recreation, but the employee cannot
go at will. He is tied down TO the rules of
business, and, as the weaker party, is en-
titled to consideration
l would rather have the enthusiastic
work of satisfied employees foreight hours
day than to have the dissatisfied work
OF dissatisfied men and women sixteen
hours a day.
Inclination, not time, counts.
Many man can do more in four hours,
when he feels like it, than he can do in
twenty hours, when he doesn't feel like il.
The successful business men, outside of
lne trade Shylocks, who have neither
reputation, pride, nor standing, and who
ule under the curse of the people, are the
men who are liberal ia everything, and
VINO treat their employees as they would
IHGlr own family, yet maintaining the
right kind Of