The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1893-02-08
EIGHT CENTS A DAY
y J Enable Any Citizen in America to
Secure the Best Encyclopedia,
namely, the Americanized En-
cyclopadia Britannica.
St. Louis Branch,
Clark Avenue and Tenth Stree;


Three things ought to find place
In every American home: The Sacred
Scriptures. a god newspaper and
thoroughly reliable encyclopedia.
The first we are quite sure every
family in which our PAPER is taken
already enjoys; the second ith7s been
the business OF our lives 20 furnish;
the third we place at the disposal Of
our readers from this moment. Eight
cents a day for eight months will
hereafter enable any citizen to secure
q complete set OF the American
lad Encyclopaedia Britannica, which,
after a careful examination, We con-
fdently believe to be the most
complete, reliable and altogether the
best work of its kind extant to-day.
This is another illustration Of the
motto that lies at the base OF Amer1-
can institutions: In union there Is
strength. We have simply organized
our readers into club of encyciop8-
dis buyers, and obtained from the
publishers the concessions which so
large an organization has the legiti-
mate right to demand. Our reward
will como in an increased circulation,
which, again, viii probably enable US
to secure similar advantages for our
subscribers in some other direction.
This is as it should be; the publishers
and readers Of q great newspaper
should work together for mutual i'd
vantage.
What the publishers have done is to
take the Encyclopedia Britannica TO
pieces and rebuild it with amend
ments and improvements. The latest
or ninth edition of the original work
was compiled some fifteen years ago;
the American editors have revised it
to the present year. The original
work was crowded With minute and
exhaustive descriptions Of English
towns, cities, counties, boroughs,
MINOR institutions and other matters
q peculiar interest to Engishmen,
and to Englishmen alone, while Ameri-
can subjects were treated with the
same brevity as French or German.
The American editors have reversed
this method-condensed the articles
on distinctively British subjects within
reasonable limits, and utilized the
space thus gained for exhaustive dis
cussions Of purely American topics.
The original work excluded from its
plan all mention Of individuals, how
ever famous, who were alive at the
time OF It's compilation it says not
word of more than half the men whose
names are written on the pages Of
modern history-no word Of Grant or
Sheridan or Sherman, Harriet Beecher
Stowe, Julia Ward Howe or Elizabeth
Stuart Phelps, Of Cleveland, Hsrrison
or Blaine, or Psrnell, Salisbury OF
Bismarck. This wofnl iapsus, too, has
been supplied in the Americanized
edition. A series of A. 600 biographies,
each brought down TO the present
year, enables the reader to learn at
glance the life story Of every noted in
dividusl of the present generation.
To all this add complete series Of
maps and number of well-executed
engravinge illustrative of the text, ana
the Americanized Encyclopedias Bri-
tanniea is before you-a work in
whose introduction to our readers We
feel not unwsrantable pioe.
DUB PRopo IT1oE.
By placing a subscription TO this
paper for one .re4r, We viii deliver to
you a complete set in cloth binding OF
the Americanized Encyclopedia, Bri-
tannica on payment Of $500 and your
signing q contract to pay $500 Eor fen
months-in all twenty.six dollars, thus
giving you the pest Encyclopedias
sxtant at tyn1ing CO
We viii give The DAILY HERALD one
gear and the sOs of Encyclopedias FOR $50;
IS down and g. 90 per month Till paid; TIE
SUNDAY HERALD and the set for s29.5O;
and THE SEMr-WxRKLx HEaALD and tbs set
for $500. also in monthly payments If de-
sired. discount Of per cent. aIIOTed for cash.
The above ofsE Is for the Encyclopedias in
cloth binding; sheep binding. 800 per SEA
extra; half morocco, IS per set extra
These valuable books can only ss essained
ky subscribing for The HERALD. The sets
ere now on hand, and we will be pleased TO
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