The Marietta journal. [volume] (Marietta, Ga.) 1866-1909, 1893-01-19
AN ADVERTISING LETTER.
A Scheme That Often Does a Firm More
injury Than 1t Does Good.

IN ScheihS mat Olten Does Firm More
injury Than It Does Good.
Speaking of advertising brings to
mind a very prevalent nuisance
which is being inflicted just now on
long suffering New Workers. refer
to the advertising letter-the circu-
lar letter which asks you to trade
with somebody or other. They are
directed by hand, put in plain envel-
opes, sealed and stamped with two
cents worth of terra Gotta uaper
The uninitiated can't tell them from
genuine letter until the envelope
Is torn open. Then they are I'M
masked. They are revealed in all
their uninteresting disappointment.
These people who send them out
are sharps, I tell you. They only
send them to private houses and
apartments, where women will most
likely receive them, and they know
the weakness of womankind for any
thing in the nature Of a letter.
Women always just ache to get let
tiers, and these COMPOUNDED circulars
fool them every time.
Ii it happens that the victim lives
in flat the wife, mother or sister
will gleefully trip down the four
flights of stairs when she hears the
postman's short, sharp ring on the
electric bell in the kitchen. She
knows the ring perfectly, and it is
to her ears about the most welcome
sound of the whole day. Then she
opens the letter box and pulls out
the circular. It looks interesting.
There is no advertising imprint on
the envelope. The handwriting is
apt to be very amateurish or very
expert in its lines. The victim stud
les it carefully. She sees that the
letter is postmarked in New York,
but that does not count one way OF
another. She is quite likely and
more liable to get letter from some
one in New York than anywhere
else. She also studies the back care
fully, and holds the letter up to the
light and discovers nothing to give
her clew of whom it is from, But
! she does not open it.
Oh, no! She holds it tight like
some precious thing, and with a glad
! heart at the anticipation Of pleas
ant, gossipy letter from somebody
she climbs the four flights of stairs
to her own floor.
| Perhaps there are two of them,
Then it is all the worse. When she
! gets into the box of dining room in
her seven room flat, which also does
duty as sewing room, she sits down
in the rocking chair, draws a long
breath and opens the letter.
Then is the, time to see a woman
madl
That woman will give the most
perfect imitation of anger and dis
gust you can find anywhere. She
will hurl that advertising letter on
the floor as though it was q thing &C
cursed. She knows she has been
fooled, and she resents it. Then she
hounces out into the kitchen, and
slams the door. That's a woman's
way of swearing.
l doubt if under any circumstance
you could induce her to buy goods Of
the firm who sent her that letter, anG
sol don't believe that this systematic
letter trickery that so many firms in
dulge in pays them as well as adver
Using in some other manner would
Within the last week have received
these delusive letters from dry goods
houses, banks, furniture stores car
pet cleaners, liquor dealers, real es
tate agents, confectioners, bakers
butchers, cigar manufacturers, tai
lors, and even churches are getting
into this pernicious habit. The soar
people of course are always with you.
New York Herald