The morning call. [volume] (San Francisco [Calif.]) 1878-1895, 1893-04-30
What His Silver Trumpet
Announces.
A CHANCE FOR ALL COMERS.
One of the Greatest Sales on Record
to Take Place at Raphaei's
This Week.
In days OF OLD.
" hen KNIGHTS Nera b


be met aud defed. the antique 'terrnrs" to
be cut down. and, in fact, all the marvels to
be expected by the eager populace.
r chilly arrayed. his gallant steed curvet-
ting proudly beneath rich caparison. the
herald advances INTO the arena, the cynOsure
of all eyes.
With bold glance around him he bends
to the saddle-bUw in courtesy to the ladies
and then raises his silver trumpet to his
lips. From that silver trumpet issue sue
eessiVely challenge after challenge, that
ring in the ears Of all that hear them and
thrill them with the thought of the mighty
downfalls to come.
In this latter part of the nineteenth Gen.
tury such bold challenges are few and far
between
Yet. to-day. the clarion notes of the silver
trumpet are heard again in the land, and this
time they proclaim to The waiting multitude
the challenge of RapnaePs well-known
clothing house il San Francisco.
FMS interesting modern challenge is a
public one, Raphae's house believing itself
fully able to protect itself against all COM
ers. 1t Is issued for a double purpose.
First, to let the public know somethi g
about the immense stock of clothing mat
they carry; and, secondly. to maintain the
condition Of the clothing trade in this city.
As 10 the first reason of their bold challenge,
the public that Raphael's has a large stock
of goods, in fact, one of the largest on the
coast. That is plainly visible 20 the naked
eye, and any one who sees their display of
mems suits, that occupy three entire floors
OF the store, 10 say nothing of the other
floors devoted to the overcoat, juvenile and
hat departments, will be convinced OF the
truth of their statements.
The second reason of the challenge is the
most important. Raphael says he is de-
to- nah -, 4 "a T,pI1
field. 1t is claimed, and with justice, that
all shoddy clothing is menace to the trade
In general, for the reason that no matter
how low price you pay for poor goods,
you are cheated when you buy them.
Shoddy goods may look we'll day, and
possibly for week. but when man buys
suit of clothes he doesn't want his new
suit to look in a few days as. though he had
worn 1t for year.
But that is just the wav that thu majority
OF so-called Cheap" suits do look. 1t is 10
Show the difference between a good cheap
suit and bad cheap suit that Rtphael's
challenge Is issued.
This newly issued challenge Is not on
cheap grade of goods. 1t is on n expensive
class of material, made cheap by enterprise
and the fact that Raphael is going to try 10
catch the little remaining custom that has
not already come 10 his doors.
The great cut is not confined to any one
department, but includes all the many
parts of the biz store, and will have special
features IN each department For Instance
there are quite number of stores in the
city that are devoted exclusively to the sale
OF hats. But Raphael also Droduc the
latest sha pes OF Dunlap, Knox, YOuman's
and Ri Ter hats at his own prices.
The last few days have convinced even
the most skeptical that balmy spring is at
hand and will soon be upon US with all the
warmth of its California sunshine.
People are beginning to think seriously
of buying their spring suits. OF course the
colorS are principally light, and TO see the
stock OF light spring suits that Raphael has
is enough TO dazzle the eyes of any one W no
is in purchasing mood. This is especially
the case when 1t is realized that Raphael
announces almost Il 80 per cent cut on the
prices OF these suits, and that, as the circus
posters read, lit brings them within the
reach of old aud young and the poorest need
not 90 without"
This is what The greater part Of RaphaePs
challenge stands upon. They defy the peO-
pie TO buy for SIG the suits that they have
on hand for IS A.. This is a bold offer. But
they do it and are prepared TO stand by
their challenge until the last gun is fired.
All through the different departments the
same defiance is issued, and others are told
that if they think they cannot buy good
things more cheaply at RaphaePs than else
where they had better visit their store and
see for themselves
In the juvenile department there will be
bargains this week that will delight the
feminine heart, at least that portion of
the feminine population who have the care
of youngsters on their hands. There are
suits here for boys from 10 70 years old.
and the cheapness of price and high grade
OF material used will bring many dollar
into the Golfers of that department.
This IS one OF the speciaIties OF RaphaeYs.
They take great pains in fitting out the
youngsters and have to devote one entire
floor TO the enormous stock of children's
clothes that they carry. They have made a
cut Of so per cent aad more in this depart.
ment and challenge any one TO equal the
bargains TO be found there
The shnw-wiudowS are another feature of
the store that deserves and attracts the at
tention OF the public at large. They are
constantly being changed and are most
attractive sight, brilliant as they'are with
many colOred lights at night. But the
lights are the least brilliant feature. The
brilliant bargains and the bright spring
suits displayed are only equaled by the
bright eyes of the hundreds of people who
pause moment to look In the windows be-
fore going inside to see more of the stock
than the few samples that are spread out TO
view.
Only very small percentage of the bar
gains to be found inside are displayed in
the windows, but enough is shown to give
general idea of what one can buy to ad-
vantage at your own San Francisco boys"
store.
For long time Raphael's have been
working for the best custom in San Fran
cisco. Now that they have it they are not
satisfied, as great many men would b. to
allow their stock TO deterlorate and live on
their reputation, but they keep impr owing
all the time.
This is evidenced by the Improvement Is
that they are continually putting in their
store and by the liberal discount that they
are always giving on their goods, but prn-
cipally by the great crowds that are always
taking advantage of their bargains.
There have been many complaints about
hard times lately, but If a stranger could be
set down in the middle of RaphacPs store
and told the fact that money was very tight
in San francisco he would be very likely to
think that the town was being maligned.
All day long there are customers Mt
RaphaePs and very few dull moments are
felt there. 1t Is busy house and is always
active.
These are some of the reasons why
Raphael is anxious to have his challenge
made known to and accepted by the public.
He is determined TO give his customers the
best value for the least money, ana is not
going to let any other house have the chance
to take any part of his immense trade away
from where it has been for so long. The
motto adopted for this challenge sale" is
ourbusiness In the field of fight
Is not TO question but to prove our might.
The con fidence OF San Francisco's buyrrs
has been gained. and will be kept, if enter
prise and bargain-giving can do it. That
many new friends will JOIN the forces of the
old is confidently expected by the manage
ment, and the challenge sale is only means
used to show the people what can lie done
by a firm that had the interest OF the public
at heart, as well as their own.
This interest Raphael has, and all the do
ings Of the house are based on the principle
that If man is well treated he will appre-
ciate il. and will show that appreciation by
returning TO store that is fair in its deal
ings, and by sending his friends there.
This fair mode of doing business has GER
talnly succeeded with Raphael, and il will
be continued in the future as in the past
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