The great West. [volume] (St. Paul, Minn.) 1889-18??, 1893-08-04
THE FARM AND HOME.
KEEP IN VIEW THE DEMANDS
OF YOUR MARKET.
important to Sell Well Suggestions in
Hay-Making Grain for Ewes - Corn
Silage for Cows-Farm Notes and the
Housekecper's Alphabet.
Cater to the Market.

It is not possible to conduct any
line of farming successfully unless the
farmer keeps in view the demands OF
the market in which he proposes to
sell his products. The buyer has a
right to say for what kind and quail
ity of goods he will pay out his money
and he generally does it. It is quite
possible that he does not know what
is best for him, but whether he does
or not, that is his business, and it is
the bu siness of the seller, if he wishes
to get value for his goods, to cater to
the dem&xS. Nor does it matter
what kind of products the producer
may have, he should cater to the
market, says the Kansas City Live
Stock Indicator. If the market de-
mands draft horses, great big ones
weighing 1,700 pounds, and will pay
big money for them, grow that kind,
provided the farm is adapted to their
production. If it wants fast horses,
and the farmers tastes incline that
way-horses that get out of
sight as quickly as possible-grow
these. If it wants high steppers
that will stay in sight as long as pos
sible and caracole and caper all day in
the shade of an oak tree, and will pay
big prices for them. then grow these,
provided you cannot make more
money growing something else. If
the buyer wants his butter without
salt, save the salt, and if he wants
it sailed an ounce to the pound salt
1t thus, Or If he wants it sailed two
ounces to the pound put in the extra
ounce. If the market will pay big
prices for lean, thrifty hogs weigh
ing 100 pounds, furnish them. If the
demands in the market change, and
it wants hogs weighing 800 pounds
and will pay heavy enough pre-
MUM, furnish these. If it wants the
butter in tubs, furnish them. or if it
wants it in pats let it have. them
in pats. If it will pay for fancy
packages, furnish fancy packages. If
it wants old fashioned steers weigh
ing 1000 pounds and will come down
with the ducats, furnish them. If it
wants baby beef and will pay for.
that, let it have the babies. If it
wants colored cheese, color it. If it
wants oleomargerine branded as but
ter then the higher law, ..Thon shalt
not bear false Witness" comes in, q
law having higher sanctions than the
prudential advice that we are
giving to cater to the market.
just now the public taste
demands spring lambs, anything be-
ing counted a spring lamb under a
year old. It is the wisdom of the
farmer to let the lamb eaters have
lamb. If they will give him as many
dollars for lamb ten months old as
they will for a wether twenty-five,
let them have the lamb and save the
twelve months feed. These illustra-
tions point out with Sufficient clear
ness what we mean when we say,
"cater to the market" No merchant
can succeed without doing so. A
dressmaker who would not keep
thoroughly posted on fashions would
soon 60 into bankruptcy. The profit
of catering to the market, while
possibly not so great as that of the
merchant, is nevertheless as import
ant to the farmer as it is to any other
class of men. It is just as important
to sell thing we'll and get full value
as it is to grow it. The farmer has
absolute control of the production.
but when it comes to. selling the
product the buyer has the long end
of the double tree. We grant that
he has the right to be consulted.
Therefore, in all kinds of farm pro-
auctions, cater to the market.