The Republican journal. [volume] (Belfast, Me.) 1829-current, 1892-03-03
The Dana Sarsaparilla Company.

The journal has had good deal to say of
this patent medicine company doing bust
ness in Belfast, but few of our people really
comprehend the magnitude of the business
1t is almost incredible that within so short a
time business has developed here the in
come of which amounts to more than $50
900 per month, and it is yet only in its in
fancy.
Mr.. Hanson, the manager, in conversa-
ton with a Journal representative last
week, gave an idea OF what the company
may do in the future. II have driven down
my stake" said Mr.. Hanson 'sand shall
bend all my energies to accomplish it, and
that is to make Belfast the largest manufact-
uring place for sarsaparila in the United
States. We now cover i'll our advertising
just one-tenth of the population of the coun-
try, and will sell this year 100000 bottles of
medicine on an outlay of $4,000 in advertis-
ing. Our large factory is now working to
nearly its full capacity. When we cover the
whole country, as we intend to do, Why is it
not reasonable to suppose that We will sell
ten times as much medicine, 100000 wear
~, extending $500 900 in advertising. and
occupying a factory ten times as large as the
present one" The newspaper man could
not dispute the figures. 'Why," said Nj.
Hanson. continuing. 1--WE have sold $40
gross Of medicine during the month of Fell
ruary. which with the pills, make our gross
receipts over >530o0. Our books show that
this is four times the amount Of sales in Feb
ruary 1891 Our business with the Belfast
postotfice this year will he So 900, and if
you carry ont the same proportions and
multiply it by ten, You can see that when
we cover the whole country we will swell
the receipts of the Belfast office to S12O.OOO
annually
Mr. Hanson says he is negotiating for
web perfecting press to cost $50, 900 and that
will print forty miles of paper every hour
The intention is to put in fast presses and
folders and do all the printing at the facto-
ry-in fact have a model printing office in
the basement of the building. Instead of
having four papers as now, one twelve page
paper will be printed, with supplements for
special localities.
Mr. Hanson has a scheme for advancing
Belfast which city, lie says, is next to heav-
en- in his estimation. In the spring he will
have the city photographed from the east
side, and a large engraving made that will
go across one page of his paper. Beneath
this will appear an elaborate description of
the city, setting forth its beauties advan-
tages, facilities for business its imnortant-
ance 4 summer and health resort etc.
This paper viii be circulated bv the million
copies all over tie United States and must
be of Immense advantage to Belfast. While
the stockholders Of the sarsaparila com
pany must reap large profits. the Whole city
will of necessity be benefited
The coming summer. in addition to the
new power house, a large store house, cover
"a With iron, will hr erected between the
railroad track and the waters of the harbor
The medicine, when manufactured. will he
stored in this building,
\ ear load Of eNtrarts arrived Saturday.
and Tuesday the crew began to bottle and
will continue until the run is finished
During January and February the COM
pany has sold 1,050 gross, or Isl POO bottles
Of medicine, at an income If SIS Oh. which
with the pills and paSterS. bring the gross
receipts above 100000