The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1892-01-28
IT IS HARD WORK,
A GLANCE AT THE MAKEUP
OF TWO GREAT WEEKLY
JOURNALS.
" hat Goes Into the Chicago Sat-
urday Blade and the Chicago
Ledger Each Week---It
Hard Work and Not
Luck.

II there is any one thing in the world
INTO which the element OF "luck' does
not enter, it is the handling of a great
newspaper.
People may well be called "lucky"
when they discover gold mine, or when
they detect Il 2:3O gait in twenty-doI-
lar colt, but luck" mentioned in con-
nection with journals like the Chicago
SnturG0y Blade and the Chicago L>doer
simply means work and an intelligent t
exercise of a broad understanding of
what people want to read
All the really great weekly journals of
the day may be counted on the fingers of
one hand. Indeed, aside from tbeChicago
Ledger and the Chicago .Saturdny Blade,
it is doubtful if three great weekly papers
can be found in the country, having
100000 circulation weekly.
these papers are great because they
represent the ag" in which we live, and
because the. e are no two Sta es in the
lmon which have as many vo:e.s as
these papers have readers. Just figure
this out, and see how many different peo-
pie must be pleased in order to accom-
plish this result This is not "luck''-it
is genius. The Chicago s. drday Blade
alone has 22J.OOO circulation weekly.
The ChicorO Scsn:,icy Blaze is a news
paper ana literary paper combined.
Those features of the weeks news which
stand out prominently abo,e the great
mass OF matter collected by newsgather-
ers, are always printed in ,,ull and elabo-
ratoy ilustra,eli
There is not line in the Saturday Blade
that is not recdabIe There is not dull
line in it. 1t is paper to read in the Of
st bn OF ho
evening fireside. Its illustrations cost
more every week than the entire expenses
OF its alleged rivals. TIE illustrations
ar" always the very best from an artistic
point OF view, and really constitute a
pictorial history of the times.
The Chicago Ledner is most emphat-
cally the leading family paper OF the
country. Among the world-falned writer's
who contribute to lis columns may be
mentioned Ella Wheeler Wilcox, Stanley
Waterloo, William Wallace Cook, Sara
Is. Rose, Arthur {. Grissom, VIM. b. CHS
holm, VIM. II. $. Atkinson, R. L.
ketchum, Robert Y. Toomb., Elliott
Flower, Leroy Armstrong, Austyn Gran
vile, Emma Howard Wight. and stories
of Others.
The Le'oer stories are not the old-class
serIals with just SO many desperate
decus to every ounce of ink. They deal
with the life we see around us. Many of
It's serial stories are written expressly for
the Ledger, and deal with leading social
and economic problems. Fiction is gen.
orally admitted to be one of the greatest
agents of modern progress. The LeGge'
writer's are now telling from week to
week of the lives and trials of the op-
pressed of all classes. But the stories
are bright. well written and intensely in
terestlng, Notwithstanding the fact that
they are tinged with the events, ambi-
tons and privations of to-day.
No impure thought or expression finds
It's way into the columns of the Letqer
1t is paper for the home. "The Home
aud "louths' departments are promi-
nent fea cures, and the department of
fashion is superior to any other printed.
There are items about writer's. about odd
happenings. about prominent people and
wise say in5s and humorous paragraphs
are plen'ifuly scattered through its col
umns. Each week the portrait of some
distinguished author is given, and each
week the ablest writer's of the day con-
tribute to its columns bright, concise
and instructive essays on current topics.
No one can afford to leave the Ledger out
VI VI 'Ht HoI vi papers 70 De Tedu III 1C3Z.
The Ledger has weekly circulation OF
$1,000 copies.
Where the Ledger and Elads cannot
be procured OF newsdealers or special
agents, subscriptions may be sent directly
to the publisher, W. d. Boyce, 116 and
lis Dearborn st, Chicago. H. The
price of each is FIVE cents per copy, or 81
a year. They are the largest papers of
their class printed for the price in the
world. You should not fail to send for
sample copies which are always mailed
free upon application.