The sun. [volume] (New York [N.Y.]) 1833-1916, 1892-08-04
Tho Beautiful New Structure OF the
New York Herald.

Our esteemed contemporary. the Herald,
prints On engraving OF very tasteful and
handsome structure in the Italian basilica
style which is now building Mt the corner
Of Broadway and Thirty-sixth street. and
into which 1t proposes to movo Its mechan-
ical apparatus and intellectual parapherna-
liza some time during the coming year.
Mr.. JAMES GORDON BENNETT may be q
very shrowd and capable business man: In
fact we have for tho most part held him to
DO OF about that standard; but we con-
fcss that we fail to see the substan-
tal reasons which impcl hirn to this
act. That Is to say. We do not dis
Germ wherein tho Herald is going to do
any better up ut Thirty-sixth street than 1t
does down ut Ann street. Mr.. BENNETT Is
altogether progressive. and his name Is a
synonyme for enterprise and unexpected
ness. 1t stands to reason. therefore.
that in moving up town he is
actuatcd by business considerations alone.
We know. OF course. that for some time
Mr.. BENNETT has not been wholly satisfied
with the Herald. Its circulation has not
been of tho expansive order, and he has not
only thought it advisable to raise its
price. but has been led. however reluc-
family, to embark in various chromo-
like excursions. such as guessing at
election returns. ice applications for over
heated babies, free pools on horse races
and other expedients. oil common enough
in their way. but. on the part Of
an established journal. somewhat lack
ing in dignity and curiously sug-
gestive OF an internal debility. which.
-. do ,Nt
believe to exist We cannot convince our
selves. however. that moving up to Thirty
sixth street. even il the new building he
never so handsome. will make any change
for the better. 1t is too far away from the
business centre. from the tried and eftec-
tive focus of distribution. from the Post
ONCE. and from THE SUN.
No doubt II THE SUN we're to move up to
Thirty-fifth street or to Thirty-seventh
street. it would be very different matter.
Then the Post ONCE would have to gravi-
tate along too. and our variously
considered contemporaries would have
to follow in short order. But we
have no such idea, and we trust that
Mr.. BENNETT has grappled no such delusion
to his manly bosom. We are firmly and. us
we hope. permanently anchored to the
lower end Of this island. and we are even
now addressing our thoughts to the erection
OF structure for THE Sun which shall be Of
such handsome and fascinating character
that we entertain no manner Of doubt that
Mr.. BENNETT will. on seeing 1t. at once
move back again to such proximity to us as
he may be able to attain.
Therefore we should very seriously adj
wise Mr.. BENNETT to reconsider the whole
scheme. He can rent his beautiful new
building for various uses: In fact, we are
told that the neghborhood offers special
attractions to investors in the dime mu-
scum industry. Or he can divert his en-
ergy and his Immense wealth TO new bene-
factions in the way OF guessing contests.
free corsets for the unconstricted poor. and
above all things. fuller coaching reports
from Paris. Nice. Pau. and elsewhere. Some
high intellectual classification is what Is
needed in tho Herald rather than an archi-
tectural and geographical freak.