The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1892-06-10
mo- nuIID up rHE COUNTY.

own horn much. Perhaps not as
often as it should, considering the
never ceasing footing of other horns
in this immediate vicinity. But we
beg this one time to call attention to
a letter from Garrett, Ind, published
in our news columns of this issue.
We do this to show not what we
think of ourselves, or what some
partial friend may think Of us-but
to show to our home people what inn
preston the HERALD makes upon an
intelligent and impartial critic.
Aside from the pride we naturally
feel upon the receipt of such letters,
aid the pleasure they afford us, there
is a practical and business side to the
question, and it is to that view Of the
cas- we wish to address ourselves and
invite the attention Of our readers in
general, and the stock men in par
tiOular.
The HERALD has foreign circula-
ton two or three times as great as
any paper published in this County,
and we receive a great many such
letters as the one referred to. The
county is judged abroad by its news
papers. And in making this esti-
mate its advertisements are looked
over even more carefully than its
news columns.
In this progressive, advertising age,
no business is regarded as Of much
Importance, unless it is advertised.
And yet one of the largest and most
important Industries in this County
does not spend as much money III
advertising in the County papers as
single dry goods house we might
mention.
We say this not in a complaining
way, because the HERALD is too
prosperous to complain; but we say
it to the shame of the stock men OF
Maury County. Among them are
some of the most prominent men OF
the County; among them are some OF
our best friends; but speaking of
them as class we say they have less
enterprise, less push, less progressive
ness than any set Of men in the
County. For, whatever the gentle
men may think of themselves, we
say-without the fear of successful
contradiction-that in this age and
time, a man who does not advertise
has neither enterprise, push nor
progressiveness.
AS a rule, if they want to buy q
horse or q mule or COW, they will
do just as their great-grandfather
did before there were any newspa-
pers: inquire of their neighbOrs and
send word, and in n month or two
may be get what they want. Instead
of inserting in the HERALD a want
notice and getting what they want
when they want it.
If they have something to sell,
they seem to be afraid to say so in
the papers, for fear somebody VIII
buy it.
If an animal strays from their
premises, just as in the good old
days of long ago, they will put
negroes on mules and horses and
start them in every direction, and
spend ten times as much time and
money as it would cost them to
patronize the paper.
Why no. let the world know, gen
tlemen, that you have lost some
thing, or want to sell something,
or want to buy something? In
that way the world will learn
that stock of that kind, property of
that description, can be found here,
can be bought and sold here, and
that here is a market for such
things.
Will you never learn, gentlemen,
that your County newspapers are
doing more every day to build up
this County than all of you put
together, and. that the newspapers
could do and would do twice as
much if you would help them :?
Will you never learn to count some
thing on the indirect benefit of
advertising, as well as the direct?
Will you never learn that your town,
nor your County, nor your industry
can prosper without enterprise, and
that you cannot prosper in a wilder
ness all by yourself?
Do you expect TrotwoOd to keep
on writing nice things about you
and your horses and never get any
money from you? Do you expect
the money made in the other depart
ments OF the paper to be lavishly
expended on you, just because you
are stock man? II you do, you are
mistaken.
2 .TrotwOod has done more in the
last two months to advertise the
stock interests of this County than
the public has the slightest idea of.
He exchanges with all the leading
stock journals of the United States,
and is copied and quoted extensively.
'Trotwood in the Columbia Herald"
can be seen in all the leading stock
journals as, regularly as their papers
come from the press.
Now, we do not mean by this plain
talk to give Otfense to anybody. We
are talking to our friends and we
hope to arouse them to a proper
sense of their opportunity-not to
say their duty. The HERALD is
fortunate in having TTotwood on it's
editorial staff. He is a gifted, pol
ished and popular writer. II the
stock men will do their part, he will
10 his; and this city-as a stock
be made to rival Lex
ington, Ky, in less than five years
time. But TrotwoOd cannot do it
all by himself.
MOVING THE COLUMN.