, 1892-02-14
HOW TO DO 1T.
Advertising the Great Lever to
Enlarge Cities.
A Chicago Man Cites Some Peril
nent Illustrations.
He Pins His Faith to Cheyenne But
Advises HustIing.

"T' L.. OeEiuReT, u OnicaRO pustueoS
man, was a visitor in Cheyenne yesterday.
To say that a man halls from the big city
by the lake implies that he is a hustler
from away back and in this case Mr.. Ger
linger is no exception to the rule. That
Is unless he happens to be little above par
IN that direction. Mr.. Gerlinger is one
of the travelling representatives of the
largest brewing company in the United
States. He owns some property in Chey-
enne and purchased it a few years &
solely. as he said, because he was in love
| with the town and because he thinks the
town has a fine future. To paraphrase
the gentleman himself, "In the very
nature or things a new era of prosperity
has Just began to dawn upon Cheyenne
While talking to a reporter yesterday
Mr.. Gerlinger incidentally proved to him
that he backed his faith by his works,
and while Mr.. Gerlinger did not at all in
tend the remark for publication. it is no
injustice to that gentleman to say that
| without any solicitation he sent a letter to
| the smelter committee to put down his
name for 800 for the smelter and while
in the city he went to Nh. Kent and
threw down a 800 bill to settle his con-
tribution. II have great hopes for this
vicinity" he said, and that smelter is
an assured fact. That | shall presume is
settled. Now. with that point scored,
don't you see that the thousands and tens
OF thousands of dollars worth of precious
ores which nave been shipped from these
mineral. treasured regions for years and
Kansas City, Chicago and Baltimore will
all be dumped into Cheyenne's apron"
4 tell you what Cheyenne needs is
h~ustllng real estate men, who advertise
and who sleep with one eye open. l
think advertising and its advantages were
illustrated n little the best by the people
of Oklahoma of anything l have ever seen.
The farmers of that territory sent a big
train loaded with wheat to Chicago last
fall. They had advertisements in great
flaming red letters. running something
like this, and completely covering each
car: This Wheat Was Grown in Okla
homal' oklahoma Can Feec Half the
United States. and is Only Three Years
Ole" etc., etc. Now, to give you an
idea of the good that such r~ustling will
do, | will tell you what | saw at Guthrie,
the capital city of Oklahoma, a few days
ago.
Not a city In this country of its size
ut has about 5000 people, can show as
much progress and business. All nation
alities are represented. The negroes
yelling. coin fob sal heah the Chi
nese dances around with best washee
washee in town. the Irish policeman
swings his billy industriously, the good
humored Teuton drinks his glass of
foamlng beer fresh from Oklahoma's new
brewery, while the genial and vim of push
ing business men keep from two to fifteen
clerks busy dealing out goods to the
prosperous farmers of that neighbor-
hood.
THAT is cited just to give you an idea
Of what advertising and continually keep
ing at a thing will do. Now, 1 am not
critlcising Cheyenne, but telling her in a
friendly sort of way how she can profit
by the example of her young sister.
II predict that Cheyenne will have a
population of 35, 900 citizens in the next
two years. and when hat smelter COM
pany gets to work you will see everybody
in Cheyenne hustling on the run, and l
speak from experience, being as | sup
pose, an entire stranger to every one OF
the smelter directors, but as a business
man | can foreshadow their doings and l
know with such work going on in a city
that is blessed with as many natural
advantages as Cheyenne that it cannot
fail to show the effect. THE LEADER is
doing a noble work. and 10 justice to it l
will say hat l have heard Cheyenne's
future discussed by men in Chicago who
could raise $40, 0OO. 900 In fifteen
minutes. Every time that discussion
took place THE LEADER was referred to,
and | tell 10 you will hear of the good
results that the Saratoga and other special
editions it is sending out"