Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1892-04-30
HOW A TOWN SHOULD BE ADvER'
TISED,

| metnOu Oh uuVertiSlhS toWH' III
says:
Primarily there Is but one way ia
advertise town, and that is through
the newspapers. But advertising
alone will not induce manufacturers,
capitalists, and others to locate within
your gates, any more then advertising
will sell shop-worn and Out-of-dair
goods. You must have good thing
TO show your customers after you
have got them interested, and your
newspaper advertising must be given
all the aid possible.
In this line Of aids nothing is more
important or of more material help
them good hotel. The hotel is the
pulse by which the observing man
Judges of the health, enterprise and
future condition of the town. a
good hotel draws all kinds OF people
10 place and it advertises IN many
WAYS. The drummers stop within Its
doors whenever possible and always
plan to pass Sunday with the host
tourists hear of its fame and lay over
a day or two and view the town :
excursion trains will stop at an
hour or two for dinner, and so the
good hotel is an immense aid to a
town anxious to grow.
i assume that any town that Is pro-
gressive enough TO advertise is pro.
gressive, broad-minded ard liberal
enough 10 make concessions 10 manu-
factnrers. Ii they are not they had
better drop out of the procession, for
they "won't be in it, with their COM
petitors. Any town which wishes
manufacturers to locate within its
limits can afford to grant an exemp.
ton from taxes for long term of
wears, 10 build a factory building ard
furnish it rent free, and also, If neces-
sary, take a little stock in the corpora
ton IL more money is needed. These
may appear like great concessions, but
they will more then pay in the long
run.
Right here wish to say, look out
for the write-up fiend. lie is abroad
in the land, and as soon as il is known
that you are advertising YOU will have
dozen of him in your town. lie is
very slick, for he has to be, and will
talk like a silver-tongued orator of the
benefits your town will certainly re-
ceive from write-up in his paper.
He will charge you from 800 to $500
a column and will, beyond doubt, give
you a very pretty little article. He
will give your town the finest climate,
the most fertile soil, the best churches
and schools, the best water power and
the lowest freight rates. He will also
print a picture OF the man who SUBJ
scribes the most money. The article
will be pretty to look at, and that is
the most that can be said Of it. II
will be better to have LOO twO-inch
display advertisements than one two
column write-up.
Don't spend hundreds of dollars on
an expensive pamphlet to send those
who answer your advertisements UNI
less you have money to throw away.
Instead, put $40 into neat lettle two
page circular of 1000 words, honestly
and tersely describing your town in
all its details and the inducements
YOU offer manufacturers who will
locate with you.
Talk and write as you act-fairly-
for it will pay the best.
You must also have little money
with which to send couple of your
citizens to such as have answered your
advertisements and appear like men
YOU can do business with. Inducing
manufacturers 10 locate IN town Is
getting to he nearly as much OF busl-
ness as inducing firm to buy goods,
aud is fully as difficult.
Above all things, don't try to get a
manufactures unless you are sure you
have the right place for him. Don't
try to secure u cotton or wooden mil
when you have not the proper power,
nor shoe factory when there is no
good distributing point nor lack Of
competition.
In my mind there is hardly town
IN the country, no matter where locat-
cd, but what offers a good location for
an industry of some kind. Even in
the midst of the Maine forests, away
from railroads, man can grow rich
making epools from birch wood or
starch from potatoes.
Almost any town should offer
good field for a shirt or overall foctory.
Study your location and advantages,
decide what industry your town lie
best adapted for, ana then lay for that
industry. Go about it right and You
will get it, and be sure and patronize
the display columns of the newspapers
And we might add, organize a board
of trade or commercial club so that
parties DESTROYS of locating in a town
may find some one who will pay at
tenlion to them and ii possible locate
them. No town that expects to COM
pete with its rivals can succeed with