The morning news. [volume] (Savannah, Ga.) 1887-1900, 1892-09-03

i DUEVUE
with, and II there is any deviation from
| standard II is at once checked. In fact this
house has never hesitated TO drop any
| maker-no matter how great his reputa-
tion-whenever 1t became certain that his
| standard was not the highest.
| Inc comparatively recent arrangen emit
70 represent the celebrated Steinway Piano
shows the enterprise of L. q b. in identity
| ing itself with the greatest instr ment Of
| the world. Recent events in the history of
the piano trade had made IL manifest that
| the SteinWay had earned for itself the place
| of honor. 1t had become the standard of
| excellence both in Europe and America
| the moment this was demonstrated fact
| L. q B. :. III. ii. lost no time IN placi ng this
| great name at the head Of its list. The
| Other. great makers represented are too
| wei known 10 need extended com ment.
| The names Of Mason & HaInlIn, Mathushek
! and sterling are known as foremost In their
| respective classes.
Second. one Price TO all and that the Lou
one OF the criticisms sometimes
| made by rivals of l.. & b. s. NJ. II. is
| that Ii sells Its instruments "too low" The
| suncient answer to which is that the house
| succeeds IN making living and is more in
| terested in a lasting success than an imme-
| date gluttnous gain.
| The ordinary method Of dealing in pianos
/ is to adapt ones self 10 the capacity of the
buyer. To sell at a very insufficient profit
| or at a loss Il necessary in the ace of COM
| petition, and to make up by getting a
/ do ,DIe profit out OF the uninitiated. l.. 4 b.
/ b. a. ii tOLS the first house Lt the trnd. so
| lar as known to adopt the one price system,
| and lis faith is justified by the fact that
other large houses are al last falling into
| line.
2herd Extend every facility and accom-
| H0duttolt TO The buyer mt Inconsistent Utth
! reasonable business 0lsthOds.
| The first house TO recognize the necessity
| OF the lnsLallment system in the South was
/ l.. d Is. ). NJ. II. Almost from the begin
| ming 1t began TO sell on easy payments, thus
| bringing the delights OF music within the
reach OF the poor, ana making it possible for
one OF moderate means to own even the
| finest instrument.
In taking this step it was wise enough to
adopt such a liberal contract that the Su-
prene Court of Georgia, in passing upon
| the right of buyers under installment con-
| tracts, adopted rule which mad for years
been voluntarily accorded by the contracts
| of l.. q b. y. NJ. II. to all its customers. Add
| TO this that the house has gained a reputa-
ton for extreme liberality in carrying its
deserving customers through hard times,
and has always gone out of it's way to meet
| the necessities of buyers, ana very strong
reason is shown for the great popularity OF
| the house. The foregoing are the
THREE CARDINAL PRINCIPLES,
which have, by intelligent application,
| built up a business from nothing to a half
| million yearly.
In order that we might present the readers
| OF the Trade Issue with the present condi-
| ton of the music trade, call was made at
| B. s. NJ. II.
The house presented its usual lively ap-
pearance, which seems to vary little, no
| matter what the season.
| Mr.. j. A. Bates, though forced to work
| very moderately, is sill to be found daily
at his desk, where his vast fund of practical
| experience and wonderful knowledge of de-
| tails is a never falling source of strength to
| those who actively carry on the affairs of
| the company.
Mr.. John d. Murphy, one of the most ex.
peTienced, expert and practical piano men
hn9V RntnF-
| tanning customers in the wareroOms, or
| perintending the immense correspond
| ence with intending buyers from Virginia
| to Texas. He ably fills the position of sec
| rotary Of the mpany, and is very hard
worker.
Mr.. Jaspersen Smith the Treasurer of the
Company was found In the Office, and from
him 1t was learned that while the house
had felt the effect of the past years de-
pression-as indeed every business has
| the outlook for large trade seems bright.
Said he:
1--WE have been among the sufferers dur
ing the past year. When cotton brings
nothing and money is hard to get, people
nnd that among the first things they can
live without are pianos and organs. How
ever, this season of comparative dizziness
has given us chance to catch up with
muCh-needed work and we have been maxi
ing unusual preparations for large trade
which is almost sure to come soon. We
have, as you are aware, large number of
agencies and branch houses. We have
| these. We have cut OF useless agents,
| established many new ones especially in
| Mississippi, Arkansas, Texas and New
| Orleans, and meade some changes in our
methods which cannot fail to help our
customers and us. Mr.. Bates is making
special arrangements with our manu-
facturers for new styles OF instruments in
varied and ATTRACTIVE cases-using the now
popular fancy woods-and altogether we
expect to be ready for great trade during
the coming winter and SPRING"
The warerOoms were found as cool and
inviting as usual, and the magnificent dis
play of instruments, especially of Stein
ways in fancy wood cases, well repaid the
visit.
The Music and Small Instrument De-
partment was also found up to its usual
standard, and II would be difficult to i'm
agine how any one, musical or otherwise,
could fall to be Interested by visit to the
four crowded floors Of L. & B. $. M. II.
However, 1t seems that the glories Of the
house are not yet completely known to even
the denizens Of the city, as will appear from
| the following story:
A certain well-known gentleman and old
resident of the city, happened to have BUSH
ness with one of the members of L. & B. S.
M. II. He stepped into the store on
Broughton street, looked curiously around,
wandered over the house for
| quarter ofan hour, and finally, appearing
at the office, asked to see some one Ia
authority. on meeting the object of his
search he said:
"SIR-I wish to say that I have made a
| fool of myself for twenty years by never
coming into this establishment, I'm as
| tonished at what l see, and Pm bound to
| say that such a house is something for its
owners and for Savannah TO be proud Of"
He hasn't bought piano yet, but when
| he does he won't send to New York for it,
! or if he does he'll have the satisfaction of
more than If he bought of the great
Southern Music House of Ludden & Bates.