Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1892-02-24
"A Lucky Fenture!'
Mistakes Made in Giving Hard
Work g New Name.
An Illustration Taken from Inside
Know ledge of Two Great Pupeis
The Chicago Ledger" and
Blade"

iftherc is any ono tnIuy ON earth into
which the element OF "luck" does not enter.
1t : the hlndiing Of "a ~, al newspaper.
People may well be called lucky" when
they discover n gold mine, or when they de-
tect n 2:D gait in n tVcuty-toilar coit but
luck mentioned in connection with Jour
rails IKE THE CHICAGO SATURDAY 81 DE-
aud THE CHICAGO LEDGER simply means
work aud the inteiligent xerci~e of n broad
All the really great weekly journals of.ihc
day may be counted on the fingers OF q. @
hand. Indeed, asiue from Tile Chicago SAT
urday Blade, it is very doubtful IL three great
weekly 'perS c:tn be found IN the country
having 10000 circulation weekly.
These papers are great because they repre-
sHnt the "gc OF which we live, and beraise
there are ''o two states i'm the union which
have as many voters these papers have
readers. Just fgu this out, aud see how
many different people must bc pleased in or
der To- accomplish this result This is moi
'luck"-it Is genius. The Chicago SATURDAY.
Blade alone has - 900 circulation weekly.
Tue Chicago Saturday Blade is newspa-
features OF the weeks news when stand our
prominently above tue great mass of matter
cnllecled 10y newsgathereIs, are always print
eel in full aud deliberately illustrated
There IL not Il line in Saturday Blade that
IS not readable. There - not "a duh line la It
~ i n paper In read IN tile ofi~e, the store ON
the train, or at the evening nrcsiae. It's ill.,
nstrsitIon cost more every week than the en-
tire expenses OF its :iteged rivals Tie itIus-
trations are I'll = avs the very best from nn ar
tiStic point al view, and really constitute "A
pictoria' history of he times.
The Chicago Lesiger Is most cruphattcaiIy
The Leading Family pqper OF the country
Among the wDr IL famed writers wiup s,,ntfi-
hnte la ITS columns may hr mentiouet Eta
Wneeier wilcox Stanley Waterloo. William
Wallace Cook SARA B. X ,se Arthur e. Girls
som, VIM H. Chisholm, VIM. Il. =. Atkinson
X l. ketchum, Robert Y. TooInbS Elliot
Flower, Leroy Armstrong, AuStyn Granville
Emma Howard Wright, and Scures OF Others
Tue Ledger siories arc not the old ciaSS
serials with just So many desperate deeds to
every ounce OF ink. They deal with I e life
we see around Us. Many ofns serial stories
Ta.lts a
deal with leading social and economic prob
Ieips' Fiction - generally admitted 10 toe
one OF the greatest agents OF modern mn
sress, Ine Ledger writer's now telling
from week To week of the lives and trials OF
the oppressed of all Classes. But the stories
are bright, well-written and Intensely Inter
estlng, Notwithstanding the ia 1 that they
are tiBged with the events iubItIons NM
privat1ons OF today.
No impure thought or expressions finds its
way INTO Tue columns of the Ledger. Ii liz "a
paper Tor the home. "The Home" and
u ouths" departments are prominent fea-
lures ana the department OF fashion Is SUI
perlor 10 any other printed. There are items
ABOUT writers, about odd happenings, about
prominent people, and wise sayings and
humorous paragraphs are plenJifuly scat
tered through It's columns. Each week the
portrait of some distinguished author * -iy-
EN-. and each week the ablest writers of tbe
uSy contribute 10 its columns bright concise
ana instructive essays on current topics No
one can afford Ia leave tue Ledger out Of thu,
ilSt oi papers 10 be read in iSs2. The Ledger
hasa weekly circulation OF III, 600 copies
where the bia g and Ledger cannot be
procured OF newsdenier, or special agents,
subscriptions may be sent directly to tue
publisher w. ID Bovce, 10 and IFS Dearborn
st, Chlcago, His The price OF each ~ five
cents per copy or - year. They are the
largest papeTH OF their cla@S printed for the
price IN the word. You should not fail Ia
Seud Tor sample copies which are always
haiIed Tree upon application.