Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1892-02-17
The Vote of two States
Does Not Equal the Number of
Readers of Two Papers.
VIVA, tho Publisher Has Ia Supply
in Order to Secure Such Result
the Chicago saturday
Blade" and Ledger"

There Is suJ one thing on earth into
pu'ch the element of "iuck" does not enter.
~ s the handling of ~ gr, at new. paper.
People may well he called "lucky" when
thew discover "A gold mine. or when they de-
feet "a 2<9 gait i'm n twenty-doilar colt. but
luck" mentioned in conncriion with Jour
rails IKE The CHICAGO SATURDAY BLADE
and TIE CHICAGO LEuGER simply means
work and the Intelligent xerci>p Of n broad
understanding nj what PEOPLE want to read.
All the really great weekly Journals of The
aay may We counted on The hngers of - -
hand. Indeed, Ssde from The Chicago Sat-
nrdav Blade. ~ is " ~ doubtful II three CREST
weekly ,pers eau be found M the country,
having 100000 circulation weekly.
These papers are great because they repre-
there are no two states In the union which
nave as many voters Ns these papers have
readers lust tigu e THIS out, and see how
many different people must be- pleased In
der Ia accom- plish this result. This - not
luck"-itis genius. The Chicago Saturday
Blade alone has % 600 circulation weekly.
The Chicago Saturday blade N new spa-
per literary paper combined. Those
promineniIy above the great mas az matter
coiI"cied 10y uewsgathererS, hre Hl ways print
ed IN MI Rnd elaborately Illustrated.
Their II not "A line In Saturday Blade that
i not t'-adHble. There Is not "a dull line In IL
It's" paper In read In the Office, the store on
me train, or ut the evening freside. It's ILL
u~iration cost more every week than the en-
Tire expenses of it's alleged rivals. The Illus
trations are alv avs the very best from an ar
ti-tic point Of view, and really constitute "a
pictorial history of he times.
The chicago Ledger In most emphaticaliy
Among the worid-faned writer's who contri-
butte To its columIs may br mentioned Ella
Wheeler Wilcox. Stanley Waterloo. William
Wallace Cook. sara X Rose, ArthurC. Girls
som, VIM II. Chisholm. W TN. II. =. Atkinson
h L. hetchufn, Robert Y. Toomhn, Elliot
. Flower, Leroy Armstrong. Au>tyu Granville
Emthn Howard w right, and scores OF others
Ihr Ledger stories are not the old elias.
serials with Just many Desperate deeds 10
every ounce of ink. They deal with tue life
we see around us. Many OF It's serial stories
are written expressly for the Ledger, and
deal with leading social and economic prob
ems Fiction is generally admitted 10 he
one OF the greatest agents of modern pru-
gre~S. Tie Ledger writer's now telling
from week To week OF the lives aud trials OF
the oppressed of all Classes. But the storie.
are bright, well-wriiten aud intensely inter
e-ting, notwithstanding the ia that they
are tinged with the events, am bItions and
prtvattonS OF today.
No Impure thought or ex prexsions nntis It's
way into the columns Of the Ledger. II is "A
paper for the home. "Ihe Home" and
youths" departments prominent fea-
perior To any other printed. There are items
about writer's. about odd happenings about
prominent people and wise sayIngy and
humorous paragraphs are pientifuIly scat
tered through its columns. Each week The
portrait of some distinguished author ia Civ
en-. and each week the abiest writer's of the
DAY contribute Ia It's columns bright concise
ana Instructive essays on current topics. No
one can afford to leave the Led ger out of the
list OF papers To be read In ,SE2. The Ledger
mass weekly circulation or l9S, 600 copies.
where the bla and Ledger cannot be
prpcnIed OF newSdehlerS or special agents,
SUBSCRIPTIONS may be sent directly to the
PuoIlsher, W. ID Boyce, Il6 and lis Dear barn
ST. chicago, Ills The price Of each ~ five
cents per copy, or 81 year. They are the
price In the word. You shouId not fail Ia
SEND for sample copies which are ALWAYS
mailed free upon application.