Grand Rapids herald. [volume] (Grand Rapids, Mich.) 1892-1959, 1892-09-22
AMONG TAE FAIR ExHlBlTs.


s4iieJ SitJ AAhng SonPAnS-
The Valley City Milling company =
the largest Institution OF the kind IA
Michigan. It's mills have = combined
capacity OF nearly a thousand barrels
Of n0ur per day. It's annual prod uct
5 upward Of $50 900 barrels and -
value somewhere about 81 500 COO. Iae
company owns aud operates three eN-
tenslve Touring plants II tnls city and
deals extensively Ia feed, meal and
graham spscIaltles, which it man uiac-
lures. The mills owned by the rrm
are the Valley City Roller mills, tue
Globe mills and the Model mills. All
OF these plants are equipped with the
most approved mechanical devices Tor
hOurng purposes and are Ops rated
| upon the most scientifically correct
methods known TO mOdern milling
Zach mill Is provided with all ap-
| planes for purifying the Hour IN
| process CT manufacture and Tor pre-
serving Il from the possibility OF mix
| ture with ccntamlnaung ingredients.
The mills are all full roller process
mills and provided with roller and
stone machinery for buckwheat and
/ feed. Occupying so important posi-
| ton IN the milling industry OF great
state - only natural 10 expect OF such
a tirm q great display at fairs when
| ever any sttemD. a. display Is under
| taken. Happily the firm under
took display al the West Michigan
fair this year, and those VINO
have seen II are happy for having
done so. The array OF flower packages
| for mercantile handling Is extensive
and unique, and presents the idea OF
yastness OF product and magnitude OF
| Industry. The firm has displayed IN
| al orderly and attractive manner sew
eral tiers OF sacks OF Hour. showing tue
various sack brands IN the different
sizes OF package. Fianking this great
show Is 4 huge pile Of barrels OF Hour,
each bearing upon the exposed end the
brand label N highly illuminated type.
Before the whole, and arranged upon
tastefully decorated table, are In
Vulnerable glass receptacles containing
| the various brands and grades
OF product turned out by the
| firm. This table ls surrounded
by . border of boquets of flowers,
grains and grasses. As a whole the
| display is superb feature Of the fair
| AMI attracts quite As many admirers
:,
| f1Iemost feature of the display is al
array OF the highly artistic colored
| Autographs of the firm. showing the
three plants and fac-similes OF the
| leading brands as they appear upon
the packages. The display was de-
signed by superintendent Rowe of the
tirm and Is under his personal care and
| supervision. 1t Is located IN one of the
main trancepts of the great art
hall and occupies one OF the most
conspicuous positions IN the building.
10 - constantly the center of attraction
| OF q throng OF visitors who are voclfer-
| GUS with ordinations of wonder and
| amazement that product so prosaiC
a -four could be displayed so artistic
| ally Is IS done in this case. The Val
ley City Milling company Is one of the
| best kaown milling institutions to the
| fine flour trade OF this city. The lead
ing families use its product and decline
to use any other. The brands have
each been established after careful eX-
| Fermentation and combination, and
| each is distinguished for some particu-
lar quality of flavor. These brands are
composed of various mixtures of the
best grams grown In the west
and each has recognized standing
IN the flour markets OF the world. One
thing which has been kept constantly
| in view by the firm is the necessity OF
using only the best wheat obtainsble
ard all elevator mixed product has
been excluded.
The West Michigan fair has many
| fine EXHIBITS. but none excel that of the
Valley City Milling company.