Walker Lake bulletin. (Hawthorne, Nev.) 1883-1926, 1892-10-12
SMITHS CASH STORE.

Few readers, we take it, but are familiar
with the title " Smiths Cash Store"
In few years it has become. as generally
we'll known as any landmark or any similar
distinctive title the city possesses. And
that it holds a very favorable place in
public opinion is evidenced in the business
1t transacts. Its growth is not so much
owing to advertising as would be imagined,
although it has always been large and
judicious advertiser. Advertising has of
course played very important part, but
back of this was the great main point that
it carried out fully the wording of its ad.
vertisements. 1t meant what was stated
in the papers, and hence confidence was
engendered towards it, ON the part of
the public. The success of Smiths
Cash Store is the success of previously
outlined policy. And the success has
been achieved in the face of very vigor-
GUS competition and under not few diff
culties. The store has been conducted
differently from others, and reflects very
able management by which such obstacles
as were encountered were overcome how.
ever. It's growth, though rapid, has been
gradual, and it is evident each step TAX,
was carefully thought out. Its histoi,
shows that no risks were INDUCED i'll.
Ambition was kept well in hand. Many,
had they been at the head of such an en-
terprise, would have inaugurtted different
branches, would have selected more con
spicuous locality for the retail trade, woulo
have made more display. Eageiness woul,
have urged on enterprise to too rapi
development. But the enterprise of thu
store is prudent one, and hence its sue
cess and the stable place IT bolts in con-
mercial circles,
Father and son are associated in L.
business, and both have worked with grea
energy. H. A. Smith is man of braiIs
and industry. The position of his bust
ness proves the former and most certasnl
he is one of the most diiigent workers IL
his present large establishment. He Is
very matter of fact man, direct, to D
point, and impresses at once with h
earnestness and sincerity. His lathe
Barclay J. Smith and he built up the trad
and made it what it is day. Both n
State, had their home before coming ben
There the senior Mr. Smith was engag
in business. When they arrived i'll ioe
the son had not as yet much expeiirh'
in business life. He was young and III
tried. They started in this city that Se.
however, on the plan they to-day follow
The title, Smiths Cash Store" was no @
adopted till later on however. The bous
was called the San Francisco Cash Grocer,
We believe at first, but the idea was III
same as to-day. The briefer title, as muJ
be evident, was in every way better, and
is now as well known as any trade mark
Cash business is the governing bash
if so we may say. They buy and sell fof
cash and hence they receive and 9fte ad-
want ages that can belong to no credlt,store
And to-day they handle great variety o.
goods, all the lines in produce, in gro
ceries' and dry goods, han DWARF, crocker,,
etc., as we'll Farmers and mer, lant'
generally who furnish their suppliess:are
thoroughly well satisfied with Their
methods 1t is a great satisfaction anu
convenience in very many cases to receive
prompt remittances. The lowest price
possible rewards spot cash. And buyers
have manifest advantages in purchasing
OH the same plan. Their store IN this Guy
is located at Ala, 4l6, and AIS Front street,
and although some distance from the retah
center still it is always well filled by 6uy.
ers, who appreciate its advantages anu ~
there from all over the city and suburbs
Since they inaugurated this house DOM
gentlemen have devoted all their time anu
ability to it. They are not politicians anu
belong to few societies, to nothing IN isc'
that would interfere. They are very sys-
tematic and thorough, and all businessn
transacted with commendable promptness
They now employ large force. Inc
progress they have made is indeed ntuns
reward for their industry and perseverance
and shows the excellence of their business
methods r. Weekly Commercial Reeo's