Elmore bulletin. [volume] (Rocky Bar, Idaho) 1889-1906, 1892-04-02
a MILLION a YEAR.
Lottery and Prize Schemes Used to Sell
Alum and Ammonia baking Powders.

A New York concern, manufacturers
Of an ammonia baking powder, boasts
that it's yearly profits ara over million
dollars. While, perhaps, none OF the
makers OF alum powders individually
can show 80 large earnings. yet their
profits are enormous.
A business 80 profitable will always
attract to itself those whose greed will
cause them 10 utterly disregard the ef-
iect their traffic may have upon the
health or lite of others.
Alum baking powders are introduced
largely by gifis, prizes and lottery
schemes. A piece OF glassware or china,
cnild's wagon, eled, pewter spoon or
some other article OF attractive appear
anee. but OF small intrinsic value or cost,
is given with each purchase or a num-
Der is attached To the can which en-
titles the customer 10 q similarly num-
bered Article or 10 prize Of some kind.
Ii Is In some such way as this that the
trade in alum and ammonia powders,
which has now attained such giant pro
portions and their consumption by the
public which has reached an extent
which is truly alarming.
The highest authorities OF all countries
condemn the use OF alum in bread with
out reserve. In America the most dis
unguished physicians, chemists and
hygienists have declared that the traffic
IN alum baking powders should be sup
pressed by law. In England and France
where the subject of pure food, and Its
effect upon the system, has been more
iully considered and made the subject
Of extended experiments by the scient
lists, so serious q matter IL the use oi
alum In bread or other food considered
to be, that most stringent laws have
been enacted to prevent IL. These lawt
are rigidiy enforced, and the sale OF alum
baking powders would not be permitted
Tor an hour. ANY one who attempted
TO make them for use in iood, or al.
tempted to use them for raising bread
biscuit cake, would sufier severe pen.
alties.
The Ill effects upon the system of food
raised By alum baking powders are the
more dangerous because OF their insld
IONS character. IL would be less dan.
gerous to the community were IL iatal
at once, for then such food would be
avoided; but their deleterious action,
because imperceptible NJ tirst, is no less
certain
The paekering effect which alum has
when taken In the mouth 10 familiar 70
everyone. Physicians say this same eff
feet Is produced by 1t upon the delicate
roats OF the stomach and intestines.
What housewife would take home q
her family q can OF alum or ammonis
baking powder II she knew IL? Sneh
powders not only undermine the System,
but IL 10 pointed out that ammonia
taken into the system in even infinites-
imal doses day after day, imparts to the
complexion sallow and blotched ap.
pearance.
IL IL safe to discard all baking powders
sold with a prize or gift.
What mlsnomer are the words "Ab-
solutely Pure" as applied TO baking
powders. Two Of the largest selling
brands, one made from alum, the 9th !
containing ammonia, and both OF thes.
rugged baking powders have stamped
upon their labels and circulars these
TACT they are Absolutely Poor" az
shown by official examinations.