The record-union., 1892-09-02
A LONDON CALIFORNIA EXHTBT-
TON.

Some years ago the proposition was
hibition in London, the greatest trade
center of the world, the point where
about all lines of commerce converge and
nearly all travel passes in and out. The
idea met with great deal of favor, and
the RECORD D-UNIoN commended and ad-
vocated it, because it was apparent TO it
that California products shown in Lon
don meant the quickest and most direct
and effective method of showing them to
all the European world of consumers. But
the project fell through, mainly because
suspicious human nature gave birth to
the idea that the proposed exhibition
meant fat berths for commissioners and
employees, and because its effective carry
ing out meant considerable capital to be
advanced by the State. False economy
could see in that no virtue.
In a modified form the scheme is now
revived at the suggestion of Mr.. H. Vein
stock. His idea, which is an excellent
one and strongly fortified, is to have
California's exhibit at the Columbian
Exposition or Worlds Fair at Chicago
sent on at the close to London. AS most
of the exhibit will be imperishable and
therefore permanent, if we so will it, the
plan to move it over to London, it will be
seen, is one worthily commendable. Mr..
Weinstock's conception of the scheme is
practicable, and if carried out would, as
he points out, very greatly encourage the
business of shipping California green
fruit to England. 1t has been demon
strated in the present season that our
green fruit can be sent safely to the Lon
don market, and that by virtue of its ex-
cellence it will overcome the fear of our
British cousins concerning the long dis
tance and the refrigeration of the pro-
this season by an exhibition of our show
ing at Chicago in London late in 1893 and
we will confirm the taste for our fruits
and secure for them quicker market
and better prices, and at the same time,
by the occular proofs of other products,
invite attention to the State and all claims
made for it.
The good effects of placing the exhibit
in London will go beyond encouragement
of green fruit shipments such long dis
tance; it will open to us broad new
IL, i
and dried fruits and vegetables. In Lon
don ''all the world" will see just what
fruits we can grow if we but set UP the
exhibition proposed, for into London an
nually flows all the business travel
of the Old World, or very nearly
all, and to that center comes con-
stantly stream of Europeans, be-
cause in that great city they can and do
lind all things they need for the gratifica-
tion of the tastes and the prosecution of
business. It is the financial and trade
market, and the social visitation point of
the world. at that place, therefore, of all
others, our products will be seen and ex-
amined by the largest number of people
and the most critical, they who consume
and they who cater to consumption.
The chief advantage of the proposed
plan lies in the fact that the exhibit is to
be gathered independently of the idea of
a permanent exhibit in London. More
than half the battle is won when the
Worlds Fair opens in Chicago. for the
work of collecting and arranging an ex-
hibit will have been accomplished. All
that will remain will be the transfer. So
forcibly does the idea impress US that we
are convinced that every article Califor-
MIA is to show at Chicago ought, at the
close of the fair, to be shipped to London
and there exhibited. To accomplish this
q corporate organization should be
formed now that during the fair it may
labor to the end that every exhibit shall
be shipped TO London with the owners
consent and there exhibited under the
direction of this exhibition corporation.
California must have some associated
effort in a money way of this kind to for
ward her productive interests in distant
and best markets, or nothing will be
done for her.
In short, this is q case OF help ourselves