The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1892-12-24
EIGHT CENTS A DAY
u / Enable Any Citizen in America 10
Secure the Best Encyclopedia,
namely, the Americanized En-
cycIopadia Britannica.


Three things ought TO find place
in every American home: The Sacred
Scriptures, a I'd newspaper and
thoroughly reliable encyclopedias.
The first we are quite sure every
family in which our PAPER ia taken
already enjoys; the second ith7s been
the business Of our lives TO furnish;
the third we place at the disposal OF
our readers from this moment. Eight
cents day for eight months will
hereafter enable any citizen to secure
q complete set of the American
zsd Encyclopaedia Britannica, which,
after careful examination, we con-
fdently believe to be the most
complete, reliable and altogether the
best work of its kind extant to-day.
This is another illustration OF the
motto that lies at the base OF Amer
can institutions: In union there is
strength. We have simply organized
Dur readers into club of encyclopa-
dia buyers, and obtained from the
publishers the concessions which so
large an organization has the legiti-
mate right to demand. Our reward
viii come in an increased circulation,
which, again, viii probably enable us
to secure similar advantages for our
subscribers in some other direction.
This is as it should be; the publishers
and readers of q great newspaper
should work together for mutual i'd
vantage.
What the publishers have done is to
take the Encyclopedia Britannica to
pieces and rebuild it with amend
ments aud improvements. The latest
or ninth edition of the original work
was compiled some fifteen years ago;
the American editors have revised it
to the present year. The original
work was crowded with minute and
exhaustive descriptions of English
towns, cities, counties, boroughs,
MINOR institutions and other matters
Of peculiar interest to Englishmen,
and to Englishmen alone, while Ameri-
can subjects were treated with the
same brevity as French or German.
The American editors have reversed
this method-condensed the articles
on distinctivoly British subjects withis
reasonable limits, and utilized the
space thus gained for exhaustive dis
cussions OF purely American topics.
The original work excluded from its
plan eli mention OF individuals, how
ever famous, who were alive at the
time Of It's compilation. it says not q
word OF more than half the men whose
names are written on the pages OF
modern history-no word of Grant or
Sheridan OF Sherman, Harriet Beecher
Stowe, Julia Ward Howe or Elizabeth
Stuart Phelps, OF Cleveland, Harrion
or Blaine, or Psrnell, Salisbury OF
Bismarck. This woful lapsus, too, has
been supplied in the Americanized
edition. A series OF q, 900 biographies,
each brought down to the present
year, enables the reader to learn at
glance the life story OF every noted in
dividual Of the present generation.
To all this add complete series Of
maps and number of well-ezecuted
engravings illustrative of the text, ana
the Americanizsd Encyclopedia Bri-
tannics is before you-a work in
whose introduction to our readers We
feel not unwarlantable pi0e.
OUR PRoPo- ITIoN.
By placing a subscription 70 this
paper for one ear, we viii deliver to
you complete set in cloth binding OF
the Americanized Encyclopedia; Bri-
tanniea on payment of $500 anG your
signing a contract to pay $500 for ten
months-in al twenty-six dollars, thus
giving You the 1est Encyclopedias
ax.aut as triaing CO.