Gloucester County Democrat., 1892-11-10
CHANGES AT WANAMAKER' s
The Marvellous Growth Of a Great
Store,

From the first, WanamakeIs has been
store of surprises The plan of business
was an innovation, the scope of it a reyela-
tion, the saccess of it a marvel
For sixteen years the gTeat house has
gone on widening its field, perfecling its
methods-improriag improving.
The word this Fall in business circles is
that Wanamaker's is outstripping even its
own past. More attractive stocks than ever
and such flood oftrade as has already over
topped the record Of any other year By more
than million dollars
An air Of thrift aud progress peryades
every part OF the establishment. The great
masses ofmerchandise-par particularly of Dress
Goods-are unprecedented in amount and
variety.
This Fall changes greater than ever before
have been made in the interior of the bunid
ing.
Four boilers, aggregation 1000 horse
power, have been added TO the steam sys-
tens, making eicrcH boilers in all, requiring
26 tons of coal day
The power is required for 13 hydraulic
elevators, using 1060000 gallons Of water
day for 100 miles of steampipe used
TO heat the building; for running 4S2 are
by Is dynamos-the largest private electric
light plant in the country besides these
there are 1850 gas jets, and for the more
than eleven miles Off inch pneumatic tub
ing reaching to Sc pay stations in as many
parts Of the store.
A new entrance to the store has been
made on chestnut street near Janiper
street. To the left of this is the largest
mirror ever silvered in Philadelphia The
plate, which is wonderfully perfect, was
made in the western part of this State
On the right of the main Chestnut street
entrance by great care, labor and expense
two large pieces of wall have been removed
and great square secured for exhibition
and selling purposes.
One OF the finest touches lately given to
the business is in the Black Dress Goods
sections. Catching the thought from some
OF the beautiful household Furniture, the
counters and fixtures have been rebuilt OF
fine bird's-eye maple, the aisle floor has
been laid in small tiles, and numerous COM
Portable chairs to match the new furniture
have been provided for the use Of visitors
The new outfit for the Shoe store is said
to be the finest and most complete in Am
erica. Nearly 10000 pairs of Shoes are
regularly kept in forward" stock
The Optical store has also been completely
refurnished.
All about the building, and especially in
Mems Furnishings, Chestnut street, crystal
glass counters have been introduced which
are at one show case and selling counter.
Help alike to both buyer and seller.
This com bination of counter and show
case finds best expression in the space add
ed to the silk store, near the Girard win
dow, west end OF Transept
The fixtures to bold goods and counters
from. which to sell them are entirely made
of the finest plate glass And within and
around them fresh inspiration appears
The new Decorative Silks are in harmony
with the cases.
One of the charms at Wanamaker's is the
freedom that every visitors feels Nobody
is nagged or ''looked" into buying. Par
cells are checked free Of charge. There are
resting and retiring rooms Everybody is
welcome.