St. Landry democrat. (Opelousas, La.) 1878-1894, 1892-03-26
THE MODERN PICTURE.
The Figure 1t Cuts in lhc Successful
Weekly Paper.
Tie Chicago saturday Blade aud The Chict
go "Ledger,' What They Print and Hoe
Work and Brains Count.

If there is any one thing on earth into which
the element of 'luck" does not enter, it is the
| handling of great newspaper.
People may we'll be called ''lucky" when
they discover gold mine, or when they de-
tect 23O gait in $40 colt, but ''luck" men.
toned in Connection with journals like The
Chicago SATURDAY Blade and The Chicago
Ledger simply means work and the intelli.
| gent exercise Of broad understanding of
| what people want to read.
All the really great weekly journals of the
| day may be COUNTED on the fingers of one
hand. Indeed, aside from The Chicago Leu
ger and The Chicago SATURDAY Blade, il is
very doubtful if three great weekly papers
can be found III the country, having 100, 900
weekly
These papers arc great because they repre-
sent the age which we live. aud becaue
| there are no two States III the Union which
| have as many voters as these papers have
readers. just figure this out, aud see how
many different people mnst be pleased i'll Or
der to accomplish this result This is not
| 'luck"--it is genius. The Chicago Saturday
| Blade alone has 325, 900 circulation weekly,
| The Chicago S0tuydoy Bladc is a newspaper
aud literary paper combined Those feat
ures of the weeks news which stand out
prominently above the great mass Of matter
collected 10y DoWsgathers, are always printed
| ill full and eIaborateIy illustrated.
There is not II line III the Saturday Blade
in it. 1t is paper to read in the office, the
store, Oh the traiu, or at the evening iiresile.
Its illustrations cost more every week than
he entire expenses of its alleged rivals The
illustrations are always the very best from all
artistic point Of view, aud really constitute
IL pictorial history of the times
The Chicago Lcdyer is most alphabetically
the leading family paper Of the country.
Among the w"rd-tamed writers who con
tribute to its columns may he mentioned Ella
Wheeler Wilcox, Stanley WaterIuo, William
Wallace Cuok, Sara Il. Rose, Arthur e. Girls
som, William b. Chisholm. William, ii. S.
Atkinson, Il. l.. ketchum, Robert y Toombs,
Elliott Flower, Leroy Armstrong, Austyu
Grany VILE Emma Howard Wight and scores
Of OF hers.
The LedYer stories are not tue old class Sc,
rails with just so many desperate deeds to
every ounce of ink. They deal with the life
we see around US. Many of its serial stories
are written expressly for the Ledger, and
deal with leading social aud economic prob
lens. Flcticn is generally admitted to be
one of the greatest agents of modern prog
ress. The Ledger writer's are low telling
from week to week Of the lives and trials Of
the oppressed of classes. But the stories are
bright, wel-wrtten and intensely interest
ing, notwi thstanding the fact that they are
tinged with the events, ambitions and privR-
tons of to-day.
No impure thought or expression finds its
way into the columns of the Ledger. 1t is a
paper for the home. THE Home" and
youths" departments are prominent feat
ures, and the department of fashion is supe-
rior to any other printed. There are items
about writer's, about odd happenings, about
prominent people, and wise sayings and hui
morous paragraphs are pentifully scattered
through it's columns. Each week the pcr-
trait of some distinguished author is given,
and each week the ablest writer's of the day
contribute to its columns bright, concise and |
instructive essays on current topics. No one
can afford to leave the Ledger out of the list
of papers to be read in 1892. The Ledger has |
a weekly circulation of $4,000 copies.
Where the Blade and Ledger cannot be pro-
cnred of newsdealers or special agents, sub
scriptions may be sent directly to the pub
Usher, w. D. Boyce, ZIG aud ll8 Dearborn St.,
Chicago, Ills. The price of each is five cents
per copy, or g year. They are the largest
papers of their class printed for the price
in the world. You should not fail to send
for sample copies which are always mailed
free upon application,