The Princeton union. [volume] (Princeton, Minn.) 1876-1976, 1892-02-18
JNNESOTA EDITORS
.TWenty-Fifth Annual Convention OF
the Minnesota Editorial Associa-
ton at St. Paul.
Granville S. Pease of Anoka Elected
President for the Ensuing
Year.

ASSAAOAu 1VL Ul1C IlISullS,
Year.
The Minnesota Editors and Publishers
association began their 25th annual con-
vention in st. Paul on the 10TH President
Hall called the convention to order and
Immediately began the delivery of his ann
ual address, in concluding which he said:
Let us also establish feelings OF brotherhood
ana lines OF cooperation which will result in
pleasanter social relations and secure additional
business advantages. ~ ~"
| Treasurer D. Ramaley read his report,
which showed balance on hand Of $780, O4.
Messrs. r, c. Gottry, f. A. Day, s. p. Jen-
were appointed to act as the committee on
resolutions. The delegates at the same
time were requested to hand in to the COM
mittee any and all resolutions that they
| We're DESTROYS of submittlng.N Messrs. Irv-
ing Todd, E. A. Parads and L. Osborn
were appointed as committee to receive
| the names OF those wishing to attend the
| next convention Of the national association
! at San Francisco. In connection with this
matter B. B. Herbert, OF the Ma
tional Journalist OF Chicago. explained
the arrangements for the meeting
| Of the national association at San Fran
! cisco. -".
Mr.. Ramaley. who at the last meeting,
| had been appointed as a committee Of one
| to ascertain il the form Of the advertisement
| ofthe tax list could not be simpified TOR
the benefit of country editors, reported that
there seemed to be no disposition on the
part Of those having it in charge to make
the change. The only hope, in his opin-
ion, was legislation. A motion was made
that the annual meetings hereafter be held
in the latter part Of each February after the
| county printing has been assigned, but it
was decided to refer the matter to COM
lnittee for action. After the matter at hand
had been thoroughly discussed the meeting
| adjourned until o'clock
AFTERNOON SESSION.
Fred N. Van Duzee. of the Rock County
News, read a paper on 1.-The Relation ofthe
Editor to Politics." The substance OF the
paper is given below:
The modern and popular conception OF politics
is not that promulgated by the photographer
strlcted and chronological sense, politics is the
science OF getting the offices, getting all there is
i'll them when obtained, and holding on to them
as long as possible and it is from this stand
point that the editor in common with the rest
OF mankind considers it. Is it not literally true
that the words OF Senator Ingalls, Purity in
politics is iridescelit dream?" That
this state Of affairs is durable as long as men
are constituted as they are. doubt. Purity in
politics fb an VIII probably come along with many
rlVes. That it can be ameiorated and i'm
| proved have no doubt. If you agree with me
then comes the pertinent question, What is the
itics as he finds it? That we have duty to per
form is plain andif thereis any part OF our social
politics it has yet to be discovered. We cannot
| avoid or shirk the duty. Let US endeavor to
make othceholdne more honorable. and we can
| not do this Dy adhering strictly to party lines
in our support OF a ticket, particularly in local.
municipal or county affairs Let US be more in
dependent, and as Col. Pat DOMAIN advised a
= of
cians.'
Gen. S. P. Jennison, Of the Red Wing Re-
publican took the floor and bcgan
very interesting and lucid dlscession. He
favored the ideas promulgated by Mr.. Van
Duzee and considered them able ones and
should be the duty OF every editor to re-
main pure in his politics and 1ncorruptible,
also do his duty toward his fellow man. An
editor whose vote could be purchased
would, it seemed to him, sell himself Just
as readily. AS to holding office the gener-
al held that it was the clitor's privilege to
do so, provided he could secure one,
j. L. Stack read q paper on THE Rela-
latlons OF the Advertising Agency to the
Country Paper" the following is a sub
stance of his remarks.
Is the general advertising agent OF any benefit
to the country publisher? Ii not why not? If
| the publisher is ambitious to enlarge his field
| by having foreign advertisements appear in his
| columns, then the advertising agent is the link
| which brings him in contact with the outside
| world OF advertisers, of whom the publisher
| would not hear, were it not for the agent
Furthermore. the hustling advertising agent
is constantly creating new advertisers; hence it
| is the duty OF the publisher to protect him by
allowing him the regular agents commission
from any figure quoted directly to advertisers
| The manner i'll which the average country
| publisher conducts the business department Of
his paper can be materially improved. He has,
| usually no fixed advertising rates which are con-
crcuation.\
The average country publisher values the ad-
vertising space in his publication, at a certain
presn This is ana nn is
the latter.
There should be a distinct price for each class
the local and the foreign advertiSer-full ra ties
to che former aud discount to the latter The
rate to the foreign advertiser should be
materially less than that charged the local mer-
| chant, and the publisher could arrange a
| schedule Ct rates on this plan without doing an
injustice to either.
The reason for this difference OF rates is one
that must be appsrent to every thinking man.
The foreign advertiser hope for u very
small proportion of returns compared to the
home merchant. who is practically addressing
his friends and neighbors and has every benefit
coming from such advantage.
The, too, the foreign or general advertiser
necessarily uses large list of papers of general
or national circulation, and by advertising in
the local papers he is covering some OF the
ground which these other papers reach.
Lie ueC rate 70 the advertising agency Tor for
e4gn advertisements should not exceed, on yearly
orders with electrotvpes furnished. one third OF
O cent per agate line for each thousand paid cir
culation, and this rate should always be MAIN
tanned. The public should never under any cir
cumstances, quote to the advertiser the same
net rate which he quotes to the advertising
agency. -..-, g.-ss ,.'-,.,l ~. s...
If the publisher adopts and maintains this
course, the advertiser will gladly pay the rate
Tor foreign advertising, and there will be no ri
diculous offers to the country publisher-that is.
no more than are at present made to the metro
politan paper. Adhere to such rates. under any
and all circumstances. and you will be saved
not only annoyance, but the loss of business
which you would otherwise secure.
The following is an illustration OF the present
relations existing between the advertising agency
and the country publisher:
The agency has the country publishers rate
on file, which Is, say. SIP per inch per year. net
The agent divides this price by two, takes off 25
per cent commission and the order goes forward
to the country publisher at 81. 50 net, with re-
quest Tor q prompt acceptance, at least an
early reply.
My experience has been in cases of this kind
that about one-third of the publishers will
cept the price offered; one third will return the
order Offering to accept 1t at a trfng advance,
say 4 total OF So, and the other third will con-
sign the order to the waste basket unanswered,
feeling insulted. perhaps. that the agent should
offer what seems to them such q rdculously
low price, and perhaps at the same time confid-
ing to their desks q wish that the advertising
agent was in heaven. 5tst'se Is