The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1892-03-07
INFORMATION BUREAU.
A New Scheme for Advertising the
Islands.
1t Is Endorsed by Leading Citi-
zenS.

1t Is Endorsed by Leading C1tI-
The following extract from a cir
cular published by the o. r. q l..
and Volcano House companies will
be selfexplanatory:
Recognizing that a beginning
must be made toward system
attic advertising, the Volcano House
Company and the Oahu Railway and
Land Company secured the services,
last summer, of Mr.. w. +. Sesser, of
st. Joseph, Michigan, professional
railroad and pictorial advertiser, who
came to the Islands and spent six
weeks here, taking photographs Of
Island scenery. The pictures 80
taken have been utilized in making
photographers and illustrated pam
phlets illustrative and descriptive OF
the Islands which have been issued
in the following numbers:
Pamphlet "Vistas of Hawaii,".. 5000
Small Ed "Vistas of Hawaii" ... 10000
Large Photographers, AXIS in... 5000
A portion of these have been
placed on sale in Honolulu, the pro-
ceeds being paid towards the cost.
The greater portion, however, are
being distributed throughout the
United States.
The photographers are being
framed and hung III hotels and rail
road way stations and offices in all
large cities, under the personal SUI
perVision of Mr.. Sesser.
Lists of those who travel some
where every year have been secured
and copies of the small edition of the
Vistas are being mailed direct to
them. Over 100000 name3 and ad-
dresses have already been secured,
and many more can be obtained as
soon as they can be utilized. The
larger edition of the "Vistas" is also
being put out to selected addresses
and through individual agents.
The expense of this work has been,
in round numbers, $1,000. A large
proportion Of this sum can be re-
couped from sales of material now
on hand. Although the work has
just begun, the fruits of it are al
ready appearing. The tourist travel
to the Islands during the last three
months has been much larger than
ever before.
The K V. III. Company and the O..
r. q l.. Company now make the fol-
loving propositions:
LIST. The benefits to be derived
from the systematic advertising of
the country accrue to all classes, and
are national in extent. It is therefore
fit and proper that the expenses OF
such advertising be distributed
throughout the community.
It is therefore proposed to form an
advertising combination, to which
funds shall be subscribed by all resi-
dents of the Islands able and willing
Ln l56 i6nG az umUIuaUIuu w 10 vs...v,-,-.-y,
"The Hawaiian Bureau of Informa-
tion," or other name expressing its
objects; to be managed by Board
of Directors to be annually elected by
the subscribers; each subscriber to
have one vote for each $25 sub
scribed. The conduct Of the business
of the Bureau to be subject to such
conditions and rules as may be agreed
upon by the subscribers.
Cd. Such Bureau to utilize the
funds coming into its possession in
systematically advertising the ISL
ands.
Methods in which this can be done
to best advantage are, probably, by
continuing the pictorial advertising
already begun; by illustrated adver-
tisements in such publications as the
Century, Harper's Monthly, The
North American Review, ETC., by
working through the news agencies
through which news is supplied TO
thousands of newspapers all over the
United States; and by other means
which will develop as progress is
made.
Sd. For this purpose the two COM
panies will turn over to the pro
posed Bureau, all of the plates,
photographs, pamphlets, pictures
and material, the Bureau taking the
same over at cash cost, no charge
being made by the companies for
labor not paid for. The companies
respectively subscribing toward the
funds of the Bureau the sums here
under set opposite their names.
4th. In order to provide a fund
for Immediate use, it is proposed that
a lump sum be contributed by each
subscriber, and a monthly subscrip-
ton thereafter made toward the con
tinued expense.
The two companies will each sub
scribe toward such fund the sum of
$1,000 down, and $25 month for one
year.
KILAUEA Volcano HOUSE Co.
OAHU RAILWAY & LAND Co.
Honolulu. Feb. Of. 1892