Los Angeles herald., 1892-01-04
ORANGES FOR EUROPE.
A NEW OUTLET FOR THE FLORIDA
CROP.
A Good Profit Made on Shipments to
Eneland-A snecial Line of Steamers
to Be Put on for the Traffic.

It appears as if Europe was to become
a market for Florida oranges, tact
which will have have a tendency to pre-
vent glut in the domestic markets.
From a Jacksonville, Fla, paper the
following extract from an interview
with the New York fruit dealer, Edward
L. Goodsell are taken:
"What we propose to do now," said
Mr.. Goodsell, sis to ship the oranges di-
rect from Jacksonville to Liverpool or to
any available part of the United King
dom. Florida oranges bring in England
double the prices obtained for the
Mediterranean fruit, although what we
have sent have been chiefly green or i'm
mature fruit and, of course, sour. But
from early September to the middle of
December, there is no Mediterranean
fruit in the English markets, and these
early Florida oranges appear to exactly
fill that gap-the people there have sud
denly acquired taste for them. The
prices, too, are far in advance OF what
the same Florida fruit would bring in
the American markets at the same
time"
"You regard the experiment of Euro
pean shipments during the past fall as
successful, do you, Mr.. Goodsell?"
eyes. Some of the fruit, to be sure,
did not arrive in prime condition, but
this was due to packing in the holds of
steamships from New York with cotton
The voyage across the Atlantic is eight
nd aln
packing for so long must necessarily in
jure the fruit; but believe that where
the oranges are carried in properly con-
structed vessels, with good ventilation,
this ocean voyage would actually i'm
prove the fruit"
"What would be the difference in.
freight and expenses of sales between
the principal American markets and
London or Liverpool from Jacksonville
direct?"
every little. Let us take Jacksonville
as basing point. The freight from
here to New York on box OF oranges
is 40 cents; expense of handling, 5 cents; !;
commissions 10 per cent-a total OF 40
cents per box, and 10 per cent commits
sions. No W the voyage from Jackson
vile to Liverpool will be about the same
in length as the voyage from New York
-atany rate not over twenty four hours
longer. The freight per box from here
to Liverpool will be only 80 cents; about
10 cents per box for market expenses
and 10 per cent for commissioners total
of 60 cents per box and 10 per cent COM
missions. This is only Is cents per box
in excess of the expenses when shipped
to New York. will guarantee that at
the outside 81 per box will cover freight,
expenses and commissions in Liverpool
or London. At this rate the net revenue
to the Florida orange grower will be
more than double the revenue to be de-
rived from shipments to the American
markets during September, October,
November and December.
"But would the amount of Florida fruit
in demand in England warrant the es-
tablishment of direct line from ack-
sonville?' ?''
''It would do for a starter But we
hope to build up trade for Florida
fruit on the continent-I know it can be
done. During the autumn months not
only England and the United Kingdom
could take our fruit, but Germany"
"What about return cargoes 2"
''They can take whatever is offering
to AmericanAtlantic ports. West
bound freights are generally good in
the fall of the year. haven't the
slightest doubt of the success of the en-
terprse. With praper management we
ought to export direct fifth of the en-
tire Florida orange crop of 1928. I
believe also that. when these foreigners
once get taste of our sweet, fully ma
tured February and March fruit they
will discard the Mediterranean sweet
oranges and buy the Floridas every
time"