The morning call., 1892-02-04
A MILLION A YEAR.
Lottery and Prize Schemes Used to

Lottery and Prize Schemes Used TO Sell
Alum and Ammonia Baking Powders.
A New York concern, manufacturer OF an
ammonia baking powder, boasts that It's yearly
profits are over a million dollars. While per.
haps none OF the makers OF alum powders IN
dlvidually can show so large earnings yet their
pIOhls are enormous.
A business 50 profitable will always attract 10
Itself those whose gre will cause them to ut-
teTly disregard The eff CT their traffic may have
upon The health or life OF others.
Alum baking powders are introduced largely
by gifts, prizes aud lottery schemes. piece Of
glassware or china, CDid's wagon, a sled, a
pewter spoon or some other article OF attractive
appearance, but Of small intrinsic value or cost,
Is given with each purchase or a number Is at
taCbed TO the can which entities the customer to
a similarly numbered article or TO a priZa OF
some kind. il Is IN some such ways as this that
the trade IN alum ana ammonia baking powders
has now attained such giant proportions, and
their consumption by the public has reached an
ex ent when is truly alarming.
Tue highest authorities Of all countries con-
denim tie use OF alum Ia bread without reserve.
In America lie most distinguished physicians,
chemists ana hygieniss have declared that the
trstfic In alum baking powders should be sup
pressed by law. In England and France, where
the subject Of pure food, aud Its effect upon the
system, has been mOle fully OnsideTed and
made the subject OF extended experiments 10y
tile scientists, so serious matter Is the use Of
alum 10 bread or other food considered 10 be-
that most stringent laws hgve been enacted to
prevent IL. These laws are rlgldly enforced, and
the sale OF alum baking powders would not be
permitted for an hour. Any one who attempted
10 make them for use ia food, or attempted to
use them for raising bread, biscuit or cake would
suffer severe penalties.
The IN effects upon the system OF food raised
by alum baking powders are the more dangerous
because OF their insidlOuS character. II would
be less dangerous 10 tie community were IL
fatal at once, for then such food would be
avoided; but their deleieriOus action because
imperceptbe al first is no less certain.
Tie pickering effect which alum has when
taken 10 tie mouth IS familiar 10 every one.
Physicians say this same effect is produced by
| It upon the delicate coats Of the stomach aud in
testnes.
What housewife would take home to her fam
! ily a can Of alum or ammonia baking powder II
/ She knew IL. such powders not only undermine
! the system, but II Is pointed out that ammonia
taken into the system IN even iniiniteSimal doses
day after day, imparts TO tie complexion sal
low aud blOlched appearance
II Is safe 10 discard all baking powders sold
! with prize or gitt.
/ WHAT q mlsuOmer are the words Absolutely
/ Pure" as applied 10 baking powders Two OF
| the largest selling brands. one made from alum
| The other containing ammonia. and both o.
| these diugged baking powders have stamped
| upon thelr labels and circulars these words ab
! solutely pure; as matter OF fact they are "A b.
! solulely Poor" as shown by Official eXamina
| lions.