The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1892-08-08
ADVERTISING HAWAII.
Sneeestions for the Meeting This
Afternoon.

LAS meeLlHS Has U6eH Cdllou LnlS
afternoon for the purpose Of form
ing a Bureau of Information for
the purpose of advertising the ISL
ands, many might be interested in
knowing how the object of the Or
gauization could be accomplished.
A few methods that have proven
successful in the United States
will be briefly outlined.
(a) By inserting a short ad. in
one or more Sunday papers pub
lished in Philadelphia, New York
and Boston, the ad. to read some
thing like this:
PARADISE OF THE PACIFIC-For
information concerning the Hawaiian
Islands as pleasure and health resort
address BUREAU OF INFORMATION, Homo
lulu, II L.
Such ads. should run every Sun
day in the year in four or five
papers they would bring thous-
ands and tens of thousands of let
tiers of inquiry. To answer these
brief pamphlet of six or eight pages
should be prepared. This should be
sent to all enquirers, together with
: any other suitable literature. To
follow out this method would prob
ably cost from $3.50 to $500 per
year.
(b) The English and American
magazines would doubtless publish
occasional articles on Hawaiian
topics without cost, if proper repre-
sensations were made to them by
authorized persons.
(c) A series of illustrated articles
could be published in some
frst-class magazine by arranging
with the publishers, and these
articles and illustrations could be
again published in pamphlet form
at cost of paper and presswork.
Such a publication distributed over
the United States would certainly
reach vast multitude of readers
and aid greatly in making known
the attractions of Hawaii.
(d) A systematic and persistent
effort should be made next year at
Chicago to present the claims of
Hawaii as the Paradise and In
ferno of the world.
(e) The claims of local publica-
tons should be carefully considered
and assistance rendered according
to merit.
~ A branch office of the Bu-
reau of Information should be estab-
lished permanently in San Fran
cisco, in a prominent locality. 1t
should be in charge of competent
person his business should be to
induce travellers and tourists to
visit the rooms of the bureau, and
to carry out the objects of the Or
ganization.
The office should be filled with
Hawaiian curios, views, produc-
tons, etc. Each traveller should
receive, the morning after his
arrival, unique invitation to call
and examine the Hawaiian collec-
ton; should he do so, he should
carry away some new ideas, some
literature, and very strong i'm
preston that he should visit Ha-
wall at once if not previously.
Space will not permit full dis
cussion of the objects and benefits
of such bureau in San Francisco.
But it is a necessity and must be
established sooner or later; it
must be open at all times to fur
nish information concerning Ha-
wall; it must become one of the
standard institutions of that city
as well known to tourists as stand
ard guide book. Such an Office could
find many ways of performing its
work, and if in charge of con-
scientious manager it would be
dollars for every business in Homo
lulu. Of course it would be under
the direction and control of the
home organization.
(g) During the Chicago Fair an
information bureau or office should
be open there to work in a similar
way, with the same aim and OBJ
jects.
Such are some of the methods
bv which q country can bring it
self into prominence as a resort,
and many other plans could be
considered. Without exaggeration
it is safe to say that the sum OF
$4,000 judiciously expended
would increase the tourist travel
to $500 per month within a year
Estimating that each visitor spend;
an average of 5000 during his stay
in the kingdom, we have $50O,Oot
per month left in the country, o.
100000 per year. These are no
fancy figures. With proper facili
ties, a cable, weekly steamer ser
vice and mammoth hotels, we coult
expect $4,000 visitors annually, ant
these visitors would leave within
the boundaries of this country no
less than $4,000. 900.