The morning call. [volume] (San Francisco [Calif.]) 1878-1895, 1892-08-05
An OGINtON.

Onr friends of the Record Union have
recently made some estimates, showing
what an amount of free advertising the
State of California received from the recent
visit of the National Editorial Association to
this State. This is very well, but il is
question after all whether the State gains
much from excursions Of the nature OF the
one noticed, for 1t appears to the men who
come here as If they were expected to write
US up Tor the free rides and entertainments
which they have received. In business
point of view IL may perhaps benefit the
railroads and cause TO the sale OF some of
their lands The Record Union, however,
says there have been some adverse COM
menIS and complaints OF hot weather, etc.
The following remarks are copied from
the editorial in the Record Union:
we shall make from time 10 time some further
extracts that will serve to illustrate what the
Eastern judgment OF the State Is, and that VIII
be valuable as hints 10 our people. We have
made careful calculation of the amount OF mat
ter that has been published by those exeur-
sionsts regarding California and the trip that is
al all worthy OF consideration, and we find that
10 date there have been presented Ia over 300
out OF 800 papers, from Maine to Texas and
Idaho TO South Carolina, about 5000 letters
that these, at low estimate. average more Than
two and hall columns each, giving say, a total
OF 1000 columns OF matter OF these, about 1900
eOums have been repeated from ddlies into
weeKlies making $500 columns. Besides In one
instance the California letters have beer grouped
In pamphlet form and many copies issued that
bling the total no much higher, considering the
pamphlet circulation 10 equal that OF a number
OF iuraI papers.
IL now we assume that these newspapers have
a circulation, dailies and weekies grouped OF
100000 on tie basis Of 500 EACH many having
5000, few 6000, aud one or two in excess of
the latter figure, and we have the fact that
1,6oO,OOo publications have been and are to be
mace OF critical, statistical aud other matter
concerning California and the Pacific Coast ex
tending over period Of II weeks and elreula-
ting IN 50 States exclusive of the Pacific States
ana reaching according 10 the standard basis of
readers 10 each Issue. more than %, 100000 of
people
1t is obvious TO any intelligence that this IL n
very modest estimate and calculation 1t il
clear 10 every mind also that this wide publi ca
non mas given aud Is giving Information con-
cernlDg California and the coast throughout the
Union that could not have been secured In any
other way so effectively. AS result the people
oil the Union win be greatly more intelligent
concerning this part OF the national domain
tban ever before. and in consequence the State
and coast viii take on a great deal more i'm.
portance IN Eastern estimation and our claims
upon national attention will here after be
more easily pressed, While representations con-
corning our Invitation TO home seekers will be
received with create. respect and credence by
the People OF rural America.
OF course our citizens realize that the
State of California has been pretty thor
oughly written up in handbooks and in vari-
Gus other ways for forty odd years past !:
that California papers have been doing
this thing from the discovery of the gold
mines. and that they have done it much
better than men can do it who come here
aud pass through the State hurriedly over
single route and when the season is un
propitious. The railroad company was
doubtless liberal 10 the members of the
association, carrying them to and fro free