The morning call., 1892-05-08

up his establishment in pretty suburb of
Chicago, but he probably has cunning and
tact enough to dodge his suspicious perse-
eutors. Meantime his devoted flock are
self-saerifcing ia most imprudent degree.
They willingly part with their earthly treas
ures, and are blissfully happy while iced
is near to give them assurances OF paradise.
Some of the faithful who have severed their
connection with this coast to join the arch
humbGg will probably survive long enough
without supernatural assistance to regret
their idiotic credulity.
In bis "reminiscences of Thomas Carlyle,
now concluded, Sir C. Gavan Duffy tells
good story in which the sage got the worst
of the humor. Speaking of the relations of
Ireland and Scotland, Carlyle said they
owed each other real services, running
back to the dawn of history. Scotland gave
Ireland st. Patrick, and Ireland sent ST.
COlumbkiIle and other spiritual descendants
of ST Patrick to teach the Scotch CeitS their
duty. To this Gayan Duffy replied that
it was disputed whether Scotland had
sent st. Patrick to Ireland and that Mr..
Cashe HOey had written paper to
demonstrate that ST. Patrick was French
man. "a FrenchmanP said Carlyle
"What strain of human perversity could
induce IriShmen to desire to see it admitted
that ST. Patrick was a FrenchmanY The
rerly was neat-'that the object probably
was to relisve him from the reproach OF be-
ing a ScOtchman." Carlyle did not appear
to relish tbe joke, for nothing could shake
his conviction of the perfection of human
nature as represented in Scottish character
The French are supreme IN the art OF
cooking and are masters OF the science Of
60 iNupHinna q ra fbay
in the invention of persuasive condiments
that it may well be marveled why some of
the chefs have not benefited q guiding
world with some commercial sauce in
bottle, unexampled in appetiZing virtue for
all manner of dishes. Unfortunately they
have left this traffic 10 the English, and
good trade a few nrms have made of it.
The peculiar excellence OF a sauce recon-
mended for every dish under the sun de-
ponds not a little on the strength OF assertion
in advertisements. 1t is with ssuces suitable
for soups, FISH, game, poultry, joints
and oysters as with pills warranted 10 put
TO rout every disease known to suffering
humanity Only assert that the excellence
is there and vast number of people will
take you at your word. People are disiu-
clined to take the trouble 30 prove asser-
tions to be wrong. The universally of GER
tain sauces is TO be accounted for on some
such theory. They are recommended. in
d0rsed, asserted by advertisement to be the
best sauces ever discovered for the gratifi-
cation of the human palate, and so res
tauTateurs and hotel-keepers feel that they
would be wanting ia duty TO their patrons
If they had not a constant supply of these
indispensables. 1t matters very little of
what ingredients the sauces are compounded
so that they are pungent and aromatic. Once
established in reputation by the all-cOn-
vincing power of assertion, they prove
YeTitabie fortune TO their enterprislng dis
covereTS. good illustration or a happy
quotation materially assists the process Of
assimilation, and it is advisable TO keep
the secret of manufacture inviolable and to
dennunce all other sauces as worthless or
clumsy limitations, calculated to render
dyspepsia chronic among the deluded.
Within recent years one English firm OF
chemists has made great fortune out OF
sauce which they discovered quite sud
denly and advertised with indOmita bic per-
severance. All the outlay in advertise
ments came back to them thOusandf0ld
So 1t is with soaps. Their virtues depend
greatly upon the power Of assertion, and as
dirt is universal and the human race is in
creasing the demand is constantly ascend
ant. BY ingenious study Of ali the uses to
which soap is put, II is possible to persuade
many good families that half dozen de-
scripti0ns are essential to their comfort.
1He bdfUeI HAS d variety uoueClialuS nave
an opinion on the most potent detergentS;
the washerwoman understands the quality
needed for suds. and Of toilet soaps there is a
legion. all commended for the complexion and
the preservation Of the hands IN the proper
degree Of s0ftness and whiteness. In the
palming Of soaps upon public anxious TO
be purified advertising has been carried to a
fine point Hardly any industry has given
such liberal encouragement TO the fine arts,
and although some artists, like Mr.. Firth,
have resented the utilization of their ideas
to puff a soap into consumption, the money
coming from this source has been welcome 10
not few. Owing TO the vast extension Of
their business by advertising, numbers OF
soapmakers have risen TO great wealth.
Had Rock efeller only given his capitalistic
brains to soap instead of oil, who can say
- 4 faaw -F,F,o 10. 4l.ev,