Pittsburg dispatch. [volume] (Pittsburg [Pa.]) 1880-1923, 1892-02-14
AGE WEAKENS NOT,

And scrutiny ana Cnalienge only MAKE
Stronger the Success of Drs. Copeland
and Associates-why Their, Practice Is
Greater To-Day Than Il Ever Has Been
Before-why 1t Increases Year by Year
in the Community in Which They Work.
The measure OF success with which Drs.
Copeland and associates have been favored,
remains a source of continual surprise. The
wonder of It never ceases to be a topic of
conversation among their professional
brethren. Indeed, that wonder increases as
the years pass, and the popularity which
some prophesied would be merely tempo
rary, has proved to be permanent and abid-
ing; and that success which some predicted
would be merely transient has continued TO
increase as the public grows more familiar
with the genuine merit upon which 1t is
based
Many explanations are offered, varying in
frankness, according to the spirit Of the
speaker.
"They are thoroughly scientific and skill
full men, and they really treat people for q
good deal less than any one else"
"They devote themselves entirely to spe-
| cialties, and, of course, become very sue
| cessful in them"
This is another.
"Oh, it's advertising. Anybody can DO q
| large practice that advertises."
This is q third.
The first two explanations, though incom-
plete are fairer than the last. Advertising
may bring practice, but it won't maintain it
year after year in a community.
Advertising that is truthful, unassalla BILE;
advertising that will stand challenge, fire
and investigation: such advertising as is
done by Drs. Copeland and associates is, we
are ready to admit, a valuable adjunct to
successful practice, but it can be in no sense
considered as a fundamental cause Of such
prosperity as theirs.
Superior Skill, Experience and Training
Are universally granted Drs. Copeland and
associates even by their rivals, but neither
do these alone account for their popularity.
That their practice is to-day larger than 1t
has ever been, cannot alone be attributed to
truthful and systematic advertising, nor to
unQuestioned and superior SKILL No. The
underlying principle of it all is in the fact
that Drs. Copeland and associates have, with
manliness, with dignity and with truthful
ness dealt with the public as professional
men should deal with it-in the role Of ser
wants; not of masters or dictators.
Herein is the fundamental mistake made
by professional men in the outset. The pub
lie is not waiting for managers. 1t is in
this age, doing its own managing very well.
Judgment than the professional spirit
(which, by the way, has not kept pace in its
development with public intelligence) gives
managers from the medical colieses
But 1t does want servants. 1t wants men
who will assist ii; who will serve dts wants,
minister to its troubles, save 1t from suffer
ing sorrow and death. 1t wants servants of
this kind. 1t is ready TO pay them. and pay
them well. 1t wants first to be sure they are
skillful servants, trained and effective. 1t
wants first to know that they
Tell the Truth and Do Their Duty.
That they are able to accomplish what they
promise. 1t interrogates them from the out
set, tacitly, but none the less imperatively.
"Who are you? What is the evidence OF
your training and skill? What have you to
offerG Is it anything new? Is it anything /
can't get from any other source? Is it use
full? Is it necessary? Is it worth what you
charge for it? Do gain a positive and direct
advantage by employing your"
These questions from the public are fair
They have got to be fairly and truthfully an
swered, and woe to that man who seeks to
To the man who claims to be skfllful
specialist, with the power to cure difficult
and obstinate diseases that have long re.
sisted the usual means of relief, the public
says:
Demands Mad by the Public.
"Show me that you are what you claim to
be. Demonstrate to me that you are doing
good. Prove to me that you are relieving
suffering; that your methods and your skin
have developed new forces for the cure of
disease; that you are a discoverer as well as
cere and honest as well as trimmed and skill.
full; that, in a word, you have always per-
formed what you promised, and that you do
promise, and have right to promise, relief
and cure from diseases supposed to be in
durable. Do this ana / have work for YOU.
Fail and nave no place for you"
Herein Is the marvellous success of Drs.
Copeland and associates explained. Herein
is the permanent and abiding character OF
that success, the fact that IL grows rs the
years pass, and increases with age made ap-
parent.
Drs. Copeland and associates came to the
public as
skilIful workmen to an Employer.
They said:
.swe can cure these diseases We have
spent years in study, training and cxper-