Wheeling register. [volume] (Wheeling, W. Va.) 1878-1935, 1892-12-06
The IntrinsIc Merits OF Diamono-
People are Posted-sOme Suggestions

Lh0 AutrAn1kc AeNtta "a DA~---c-----
People are Posted-Some Suggestions
TO Buyers.
We ali admire beautiful diamonds
in fact. all diamonds seem beautiful 10
the eye of the average person--and we
all hope to own one or more fine stones
OF this description. Many OF US nave
been contemplating the purchase OF
stud or ring for personal use, or tue
selection Of pin or earrings for VIE,
or sister, or sweetheart or MOTHER anu aS
the Christmas season draws nigh we nave
revolved the matter over in our minus
and, perhaps, about concluded on max
ing purchase. But we know nothing
about diamonds-about their compare
tive merits or of the varying values OF
stones seemingly alike to the eye OF the
non-expert, and as we think the matter
over, we naturally wonder what rule we
are to be guided by 10 making a selec-
ton, and where the purchase had oetter
be made. To such people Few WordS
OF advice will be valuable.
A diamond rightly bought Is always a
good investment. Many who made such
purchases one, two and three years ago
could now dispose of the gems at price
considerably advanced over the original
cost. But to do this, the stones must
have been purchased from dealer OF
the utmost reliability-one who repre-
sented his goods to be exactly what they
were, and who did not put fancy price
upon them-who did not hood
wink the purchaser into believing
that the diamond offered him
was perfect and of the first water, When
in reality it was off color or had flaw
or a "feather" in it. Such imperfec-
tions are not apparent to the eye OF the
buyer, but they are often there just
the same, only to be developed at some
future examination by one who has a
knowledge Of gems. To avoid such I'M
positions make purchases OF diamonds
only from a dealer Of acknowledged re-
liability-one who has had experience
in the selection of gems, and in whose
integrity the public has deserved and
merited confidence.
We have such dealer here in Wheel
ing-a firm upon whose Judgment not
only have the people OF our city ana the
surrounding country relied for hIteen
years past, but which is known In such
distant and large centres of population
as Chicago, Pittsburg, Cleveland, Kan
sas City, and even in PhiladelpA'1.
There are diamonds asS jewelers. in all
these cities, BIT purchasers In the
towns named lave, time after time,
passed 5G their local dealers
to send to the Wheeling jewelry
house of 1. G. Dillon 81 Co., when Pur-
chases of diamonds were to be made.
Why? Because they knew the reputa-
ton Of the house to be spotless in this
regard, both as to price and qualities.
This is a reputation worth having, ana
il was never more deserved than at the
present time. Incidentally, the firm
never had such large stock OF fine dla-
monds from which to make selections
as at present, while their prices are
unusually moderate.
Resorting to no catch-penny devices
displaying no second or third rate
goods, marked to attract the public
eve, and disdaining to sell articles at
one price to one buyer, while making up
the loss by an overcharge to another
in a word, resorting to nothing in the
way of tricks or subterfuges, they are
prepared to lay before their patrons the
very best articles at reasonable prices,
with the confidence that neither In the
intrinsic merit of their goods nor in the
matter of prices can they be approach
ed by any other dealer, in Wheeling or
elsewhere.