The morning call., 1892-08-31
HEARD ON THE FERRY-BOAT.
Two Business Men Discuss
The Call"
They Agree That Massage" Advertisements
Should Not Be Published in Family
Paper.
''They pay well enough, don't they ?"

They pay well enough. don't they? ?"
''None better. SO far as know, and they
pay cash in advance"
Then why in Lord Harry don't THE
CALL take them? 1t would add nice
penny to its years business. | can't see
how it can afford To keep them out"
well, The CALL has refreshingly unique
ideas of what is right and wrong, when you
compare it with some Of the other morning
papers. I'll admit. But there are good
many people who like THE CALL all the
better for that"
Both takers appeared to be Of the sub
stantial. middle-aEed, business mans de-
gree in life. They stood near the water
tank, on the leeward lower deck OF the
steamer Piedmont yesterday afternoon, and
CALL reporter who stood behind the tank
could not help hearing their remarks.
They bad talked of the fight first, but
didn't seem to be much interested in that
beyond both agreeing that if they had been
addicted TO the vice of betting they would
lave taken odds on Corbett They had read
the morning papers and 1t was too early for
the evening papers They had talked Of
this and that and the other thing and had
finally settled into discussion Of how TO
run newspaper. They had settled the
local and Geographic news department and
had gone into advertisements.
IF ran paper" the elder of the two
gentlemen was saying when The CALL
man came TO the tank for a drink, 81 would
be as careful about the character of my adj
refreshments as / would be Of the ed
itoEial aad news columns"
well, / don't know but you'd be right
there morally at least" said his compan-
ion, for l tell you it's a big mistake to
think that the general reader don't read the
advertisements. L know how it is at home
often my wife and daughters will read the
advertisements when they don't have time
to read anything else except the head
lines"
There you are; that's just it, And that's
what say. THE CALL Is quite right in not
publishing class of advertisements that
you would not Ike your wife and daughters
to read. Take. for instance. those massage
advertisements thai you Will ind ia every
other morning paper but The CALL You
know what they are; you know the cl ass
OF women that insert three-fifths of those
advertisements. It's wonder TO me some
times that the other advertisers don't OBJ
leet TO advertising in the same paper with
them"
That's all very true, but newspapers
cannot be run on sentiment They're bust
ness enterprises. and | can't see how The
CALL can afford to cast out such good
paying class of advertisements just for the
sake OF maintaining the moral tone of the
paper. 1t don't look like business"
Wei. there you're mistaken. The vast
majority OIL newspaper readers are decent,
respectable folks whether they 20 to church
or not. In their homes at least they want
clean paper. Even men not careful of
their own morals don't care To have the ad-
vertlsementS of bTothels and fast women
brought into their homes where their chill
dren may read Them"
That's all right" said the other, "but
you're not answering my question. AS
purely business proposition how can The
CALL refuse these advertisements?
We'll, that's just what I'm going to show
you. Now, l don't pretend to be mind
whether The CALI S motive in refusing this
tlrey unSelfsh or not. But this do know.
THE CALL couldn't have done a better
stroke OF business had it tried than it did
when IL refused those massage advertise
ments. Don't you see what I'm driving
at? Why, il means big increase of circu-
lation. 1t means that THE CALL is the
only morning paper that is clean and pure
enough 10 come into my family or your
family. Why do you take THE CALL, for
instance? and you Democrat?"
Nell-well; you-see-there's two boys
and three girls in my family-and you see
well. IT'S Just as you say, youa know.
Sometimes L buy Democratic paper on the
oboat or at the Office just to see them pitch
qnto the Republicans, but THE CALL is the
only paper L care to have lying around az
home"
o''Of course, and there's thousands of men
just like you, and that's why | say il must
pay The CALL in dollars and cents In the
way oil Increased circulation TO keep out
that class OF advertisements"