The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1892-05-27

Cumulative Aasers,s,..


~ HENRY u cnLF.
ADV Manager ior Pope M,nu,.el.,,.
Col ''u'ing
The more advertising you a. v.
more what you 10 hs- voc
Roughly hut 'orelni. n.t., n
what u means. but not Ill '"-'
u mean. more
II is retroactive The mo-. -
Using s"n 40, tLs more power NJ,
h.ve ien~ has 800 soa
lhe No. insertion - an at.vey,;..,.
A rN0 iium M kes but lille impr,..,s..'
Thr second insertion make. 4 dss.s~
impression than the first. ana al.o h. ~
10 dfrprn the impression Of Inc ~, ~
inr hi'i 'n.F'i'nn goe- siill deem,
snd also helps the two before n -
49, ~ nn ~ ininitum.
Vel remember. in hovhood A..
tl~ s-f'i,snienf Of AZ Insurance 49,,
! .is~ss occupied 'h.- same place - ~.
nn'f ptper u AWAY. remained ~
-4nss, r.vi~ed sssrIs. perhaps. 10 d,os
out ~ nxme - company representa-
of sla new one
Il Poor Advertising. according 70 modern
n-~yr
Yei Il ~ ~ work Each inssrtion a,
ne ,iversi-~sn.ni had but little povs,
~ ii--il. ,ri il w. helped by Al, M,
bad gone hsf.,fe. snd helped in re,p,,
FACT previous and each subsequent II.
sertion
\ Thus. rhe ron-ssnt reader Of the psos,
i.ssuri fscsu.li, The busines. and NJ
u .snr N ihr sgrnt aud knew here 10 %
~ I'm. % need
N " ms,aber another advertiser vho
.Iwas- occupied = certain corner OF tn
weekly paper The corner vas vell
n-ed. the matter being changed weeklv
II WAS always read; just as mach q ia
local column.
n The firm aeon became we'll knovp.
and any mention Of their names in ssv
: portion OF the paper served IS On sdve,.
Y ti-enent, having additional power b..
cau-e they were always well advertised
constant dropping wears avsy
stone has hesn quoted more than ono,
isfsS = rppis Ing 10 persistent sdver.
is~ing The quotation il hardly enough.
In 'hi- illu-.rs'iou each drop has onlv
~ own power. H. advertising esci
dr"p moi nnIs hiss It's own power. hut
takes from ~Ilhon, subtraction. ana
dds 20. without loss 10 itself, the sova
~ every o'hr drop
illustrations might be multiplied With.
ont number
Take Plum Soap
II w much - theiy present &c Eer ID
the advertising line " ould Ms sunonnce-
mrnt-. eloquent though hey be. have. II
~ -.
announcements. and artistic illustrations
that have gone before? And the power
lof the earlier are constantly increased
IJy the later
Aud Butchers Cocoa.
liz capped and aprored nsid. "fsi',
~ and lslmo-D forty wonld scare
draw = glance from any eve. but that Der
dear lgnre his grown 4. familiar TO %
ssthst Of onr own mothers
OK Bishops BICYCLES.
Hs>men and women gaiiy rnasiirl
down NIL. snd always fresh snd hapr'.
~ ousd gairtRo more attention than on
foiner pleasing sketch. aud have no ncre
meaning. we're II not that We have seen
them yesry growing more snd mora
beauiiful. until We Recognize them
lWnf'tttt We &C" tnrAA1s nn1 avh WI NV
Ito their progenitor.
Il there no hope for the new savr'
itiser7
Csrtsinlv.
All advertising mu- have beginning,
But once begun there need he no ssd
until the end OF time is reached.
And each day. each week. ssch month
adds its power. until the advertiser b.
gins 70 reap the benefit In ever incrs's'
Ing ratio
But let the growth he checked, and 70
power soon ceases 10 accumulate.
This rule holds just a. good for 10
waning - II foes for the waxing.
And the advertiser Who hopes 20 ril
10 business on his past reputation sooa
lreaIizrs his mistske.
He il lost to sight and memory.