Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1892-02-10
The Vote of two States
Does Not Equal the Number of
Readers of Two Papers.
What the Publisher Has to Supply
in Order to Secure Such Result
the Chicago Saturday
Blade" and LEDGER"

lfthere IL any one thing on earth into
which the element OF "luclx" does not enter
Ii - the handling of a great newspaper.
People may well be called "lucky" when
they discover n gold mine, or when they de-
tect a $3.50 gait in n twenty-dollar colt, but
luck mentioned I'm connection with Jour
rails like THE CHICAGO SATURDAY BLADE
and THE CHICAGO LEDGER simply means
work aud the intelligent xercise OF n broad
understanding or what people want TO read
All tho really great weekly journals of the
day may be counted on the fingers OF o.e
hand. Indeed, aside nom The Chicago Sat-
urdav Blade, II is very doubtful II three great
weekly papers can be found IN the couptry,
having 100000 circulation weekly.
These papers are great because they repre-
sent the age of which we live, and because
there are no two states I'm the union which
havoas many voters rs these papers have
readers. Just figure this out, and nee how
many different people must be pleased in or
'luck'-it Is genius The Chicago SATURDAY.
Bladealone has 225 900 circulation weekly
The Chicago Saturday Blade Is u newspa-
features OF the weeks news which stand ont
prominently above the great mass OF matter
cnilecied by newSgaihererS. are always print
ed In full and olabOrately illustrated.
There Is not "a line IN saturday blade that
lS not readable. There u not "A duh line in IL
II TX paper to read in the office. The store on
the iriiin, or at the evening freSide. It's ill
nsirntion cost more every week than the en-
tireeNpenses of IT. altered rivals. The Illus
trations are sl@ avs the very best from an ar
tistlc point OF view, and really constitute
pictorial history OF he times.
The Chicago Ledger is most emphatically
the leading family paper of the country.
Among the world-f famed writers who contri-
butte TO It's columns may be mentioned Eiia
Wheeler Wilcox. Stanley Waterloo William
wallace Cook, Sara d Rose, ArthurC. Girls
som, VIM II. Chisholm, " IN. IL. \. Atkinson
u. l.. Ectchum, Robert y. ToomhS Ellioi
Flower, Leroy armstrong. Austyn Granville
Emma Howard Wright, and scores of others
The Ledger stories are not the old class
serials with Just so many desperate deeds Ia
every ounce OF Ink. They deal with the life
we see around us. Many OF Its serial stories
are written expressly for the Ledger, aud
deal tn leading social and ecohomic prob
ems. Fiction is generally admitted 10 he
one OF the greatest agents OF modern pro-
grcSS, The Ledger writer's are now Telling
from week 10 week OF tho lives and trials OF
the oppressed OF all c,asses. Bat the stories
are bright, well-writtcn and intensely INFER
esting. notwithstai' ding the IA that fhey
are tinsed with the events, ambltions nnd
pIivatiOns OF today.
No impure thought or expressions finds its
way INTO the columns OF the Ledger. lisa
paper for the home. .rhe Home~ and
\ ouths" departments are prominent fea-
lures, and the department OF fashion IL SUI
perior To any other printed. There are items
about writer's, about odd happening s. about
prominent people, and wise sayings and
humorous paragraphs are plentifully scat
tered through Its columns. Zach week The
portrait of soma distinguished auLhor Ia Civ
en-, and each week the abtest writer's of Tho
day contribute 10 its columns bright, concise
ana instructive essays or current topics. No
one can afford To leave the Bafi ger out az the
list of papers To be re'd in ,S92. The Ledger
hasa weekly circulation OF II. 100 copies
Whcre the bl0 q and Ledger cgiunOt be
procured of ncwsdon!crS or spf ctnl aneuts
subscriptions may be sent directly to the
publisher, w. ID. BoVcc, ZIG and ilS Dearborn
ST, chicago, Ills The price OF each ~ I've
cents per copy, or - II year. They are the
largest papers of their class printed for the
price IN the word. You should not fail 10
send for sample copies which are ALWAYS
mailed free upon application.