The times. [volume] (Richmond, Va.) 1890-1903, 1892-01-31
HOW MILLIONS ARE MADE.
WHAT PERSEVERANCE, AND PLUCK CAN
ACCOMPLISH.
Inspection or The American bFanc" -
Largest and Most Prosperous
ofIts Kind in the World.
Special corro.pondence Of the New York Press

Especial Correspondence Of the New YORK ! ie's''
pocngsrFn. y. !. Jan. GA visit 10 IiQch,es-
,or fs considered iucounniete unless j. jncllue,'
among the various sights or tins w 10. ar
al Inspection OK the mammoth cit r,se, i,,-
tr8ot building, which contains the 4ai 80. 20
etifufion 0f i,s kind in the world. az ) Wa ~
tcrmlned, II possible. 20 see all OF In.ci M
this city, yesterday called az the one. " ,~@s
great company, presented my J"Ir ,,.,,o IL
soon "a the presence or p man WHO, ti.' 49, > G
perhaps better known the wofl over lna" -,
of any other American That man Is the i4VN
III. III. warner. r .,,.,
ltis. ernaps. delicate matter % ask OF ai,f
gentleman an insuecriOn IF his premises a.,
business. especially when they are 20
as tlis, Int found Dir. warner ~ ill'' ,,'rsl,e,
gentleman All the result was iHdt ,H,-.L 4i,.
ally consented 10 accompany me thfo"sn ',lD
institution lt was bewlldcrlng ht nl', al
&c .artmcnts 80 many men. 80 many 81 80
al working as fast as rosslnle' Niii.S iI l,rt.
cal Inventions and confrivances OF al soiF'
replaced manual labor wherever pos5lDlo. Die. ,,oct
IS No pss-ed rapidly on from one ae tiv ,,
90 another the chief IN NJ thtt 9ttUSA ',.
was the exceeding cleanliness OF Essen ahueFui
derartment-clea where tho gsea' Ne',..'
hold ths medicine III course or irel ". ~
cleanliness where 10 "a thrown OF ana Dol1.g
by an automatic filler, that cuts on the auig1J
wreu the bottle IS luil. cleanliness where lHo
bottles are corked and la elloi; a.. anhntss
where they arc Ooxei' ana Hhalg WIZ ~, 10
boxes tnke q CLAN jump down the 81 ~ e.,t
which rams from the packing room above stairs
10 the freight department on the sloune noV o.,
consumer untouched and unhaneled
] can attest 10 tho truth OF this statement
having watched The journey OF me ast uoNL
tie great watts down 90 the rolling ana c"''l-b
process. then on 90 the drying anu packing Htt.
Know that no hand touched 10 10 suly OF ''H
it, snowy Whitcness. .,.
Our yeast business. said 1lr. warner ls nu.
six wears old. vet SO successful has J.. iteH iHas
W. already coutrO. the yeast trade OF ihe cOAh-
try. We are now making arrangements 90 pace
Oh tho market 'N arncr Naie iaAiu~ Df|
We have been EXPERIMENTING III in.a li"o ~
several years, have employed the bgsl CI..ilai ,,'
IN this country and abroad. especially pctluahf.
and have succeeded IN periccuns n DaAlns
uuwdpr which Is a. far in advance OF ihe pow
tars nov, mon tine market g. our 'S0f0 Heme-
dies are above the vito limitations ana suDsu-
tutcs which are offered IN their sfead
But isn't tho present demand 4 'r Dahlus pow
der pretty well supplied.
True. there are many baking powders. some
good. Others bad; but the truth IS 'ho puD.io
viii always buy superior ana ulel itOily"' o. ~
Gle. they want and VIII have the ialest M
pr0yements and discoveries III bahlIs p1Nuol',
as IN all other lines and We sfe preparing 20
give Do % them. We have lfolucel SCI9u'i'Hc
preparation. new discovery IN baAlus loH@0-'
which vii sell on ITS merits
That viii soon prove am additional source OF
rev. enUe 20 your company
- cs. the baking powder business IS 'eil
prOiiai IT, one COMPANY in thl' country. . a''t
told makes prOnt OF "a million dollars yea
This business is now an English corporation
is II no.. 1ir. Warner ?'
eel ea. 10 was capitalized IN LONDON Two 9c"io
ago last fal. tor S3,3ij,NOi'
WAS tie result OF the capitalization an IN
crease in the volume o. business and % CORE
The Success ofthe business since its cap
ltGhZatiOn has been enormous. Inc first year
trading. after providing for the per OF nS. on
the debenfures. re ulted IN q return 10 VIC
shareholder OF q dividend OF per cent; Oh ZIG
preferred stock and ll1a per cent on the c'nl,
mon stock. besides placing 20 reserve c-4'.~.r
ami carrying forward Oh next year acco-u,
a623fg for the second year Ger cent. was b ali
on the debenturcs AMI dividends OF per cent
ON the preferred stock aud 11.4 per cent on the
common $40 k besides the cancellation or $40
uOl OF debentures aud the carrying forward ~
next year OF $1,000 as unGlliael prom iiAl
the ciois h9t thought lt "lao .o 49,. -i
large number 81 debentufes q piFlueh1 %. e,lfe
rer cent could have been aii on the common
stock. besides carrying forward $4,000 as dh-
"IhisisaIemarkable showing. Asummari7a-
ton OF the figures you have just given mo
shows that the profits OF the business during
the past TWO years ha'o been snihcleht 20 en@ule
the directors 90 Jay hacA 20 tie sh4rehoidrfs
$4,000. besides paving interest on de9ehiuIeS
amounting % 0v.. ,t5Nll. retire ana cancer
over sHo0l0 Il Sc debeHtures anI place %
reserve fund o. over ~ltOt UL Mr. warner
these figures are simply staggering.
Yet they are ali irne. according % tne stare
ment of the Ohartored accountants am your
own computations lhey SIMPLY 90 to SNOW
the enormous popularity both al home ana
abroad. OF our preparations
And is the sale increasing c.
Constantly. he aggregate Tor the hYe years
ending July 81. 1890 was l3.s0jiI bottles giving
All average yearly sale OF 2,iblf3l bottles, VINO
the sales for the past year, ending july 80 lS'i.
aggregated 3Jg6,1If O-ties, or over 80 per cent
The business al present seems 10 be IN most
prosperous condition, but what Is tho outlook
for the future?'
Better than the past has been. Our business
all over tho world Is constantly improving
This Is especially so in Europe. where the
branches show q steady Increase IN pront anu
reduction in working cxpen os over previous
opened in Switzerland, which has already gwen
a satisfactory return for the money invested.
As an evidence OF how profitable our branches
are / ma tell you that the average yearly proht
Of our 4 lslraian house alone, since the cap
itahzatlon of the business has been suihclent
20 pay the whole of the debenturc iniefe-t as
well as $ per cent. per annum On the preferred
stock As the amount required go DO TINS IS
something over 81 o,tO) yearly AM me poplIl-
ton OF Australia is less than 300JgJJ u gives
You a little idea OF the popularity or warner
Safe Cure in that country"
How about the European field? Do you con-
slider You have covered 1t thoroughly2
Not by any means. The best proprietary
medicine country IN Europe, France we nave
not touched yet. In fact outside or Great
Britain, Germany, Austris and SWltIer!and we
have done nothing. and the truth Is We nave
ONLY INST got tho countries nicely going. Ar
rangemcnts are now being perfected 90 nitro
duce our preparations INTO france an" helBl UNI
The people Of these two countries are frugal
and consequently rich amt their hauits OF lie
are such J., 10 make orr preparations especially
valuable 20 them / consider Trance. with It's
100000 OF well-to-do people, os promising
field for our business Gs Any country IN tho
"The condition OF your business is certainly
prosperOus. and the outlook for the future IS
al that could I've desired; but let me ask You,
Dir. Warner, whore Is the stock OF your COM
pany principally he.dT
rltieht here replied the all the worid-round
medicine man. and he pointed 10 large ire
proof safe in his private office
"Rut yOu Ger ainly don't 0wn W the stock ~
"No but yery large proportion som thing
over s2C0GCOl worth The stock Is scattered in
small lots a ! over the world. No have share
holders in England. Ireland. Scotland. Germany
Austria italy. Swift yerland. Al ,tralla ia fact
there is scarcely 4 civilized country ID the world
whore one could not md some OF the shares
"But why 80 scattered
For the best reason ~ the wOrlt-tO adver-
tise our preDaratiOns. In shareholder Of our
company J recognize a most Jealous advertiser
OF our business Being naturally lnteresI cd in
large dividends he talks the medic ne among
ms friends, sounds its praises. increases the
sales and his own profit. lou an buy such
advertising at so much FER lac, yet 20 is me
most valuable you can get and costs You moth
Ing
"Outside OF your own immense holding are
many shares IN the hands OF parties living IN
this country"
YES. and The number is increasing daily. In
our Safe Cure Almanac for 1892. which hand
ed you rs W. came through he mailing depart
mcnt. on Will ind on page 2i limited one OF
stock. which j, being rapidly subscribed for
7 here are many people IN this country VINO use