The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1892-12-03
SIGHT CENTS A DAS
HBI Enable Any Clifton IN america =
Secure the Best Encyclopedia,
namely, the Americanlzsd Ens
CycIopadia Britannica.

Three things ought to find a Flacs
IL every American home: The Sacred
Scriptures, good newspaper and q
thoroughly reliable encyclopedias.
The first We are quite sure every
family in which our paper is taken
already enjoys; the second it has been
the business Of our lives to furnish3
the third We place at tho disposal Of
cur readers from this moment. Eight
cents day for eight months win
hereafter enable any citizen to secure
a complete set Of the American
led Encyclopedia Britannica, which,
after a careful examination, We con-
4dently believe to be the most
complete, reliable and altogether the
best work OF it's kind extant to-day.
This is another illustration Of the
motto that lies at the base OF Ameris
can institutions: En- union there il
strength. We have simply organized
our readers into club Of enc-clopBa
dia buyers, and obtained rom the
publishers the concessions which Sc
large On organization has the legiti-
mate right to demand Our reward
will come in 81 increased circulation,
which, again, viii probably enable Us
to secure similar advantages for our
subscribers in some other direction.
This is as it should be; the publishers
and readers of great newspapers
should work together for mutual adj
vantage.
What the publishers have done Is 70
t<ke the Encyclopedia Britannica TO
pieces and rebuild it with amend
ments and improvements. The latest
or ninth edition of the original work
was compiled SONS fifteen years ago;
the american editors have revised ii
to the present year. The original
work was crowded with minute and
exhaustive descriptions Ct English
towns, cities, counties, boroughs5
minor institutions and other matters
OF peculiar interest to EngIishnen,
and to Englishmen slones while Ameri-
can subjects were treated with tho
same bre7ity as French or. German.
The American editors have reversed
this observation-disclosures the articles
on distinctivsly British subjects within
reasonable limits, and utilized thu
space thus gained for exhaustive dis
oussions Of purely American topics.
The original work excluded from its
plan all mention Of individuals, how
ever famous, who were alive ak the
tins of its compilation; it says not q
word Of more than half the men whose
pames are written on the pages OF
modern history-no word Of Grant or
Sheridan OF Sherman, Harriet Beecher
Stowe, Julia Ward Howe or Elizabeth
Stuart Phelps, OF Cleveland, Harrison
or Blaine, or Parnen, Salisbury OF
Bismarck. This wotul lapsus, TOO, has
Been supplied in the Americanized
edition. A series of 1000 biographies,
zach brought down to the present
year, enables the reader to learn at
glance the life story of every noted in
dividual of the present generation.
To all this add complete series OK
maps and number OF well-executed
sngravings illustrative of the text, and
the Amer1canized Encyclopaedia Bri-
tannics is before you-a work in
whose introduction to our readers Eb
Csc; not unwaEsantabls pEdA
We viii give The DAILY HERALD ons
ear and the set of Encyclopedias for $50;
5 down and $3.50 per month till paid; TH8
SUNDAY HERALD snd the set for $3.50;
md THE SEMI WEEKLY HERALD and the set
or $500, also in monthly payments II de-
ired 4 discount Of per cent. 0'lOtced for cash.
The above offer is for the Encyclopedias in
10th binding; sheep binding. $3.50 per ses
'xtra; half morocco, s. per set extra.
These valuable books can only be obtained
" subscribing for TIE HERALD. The sets
re now on hand, and we will be pleased 70
how samples to any one who viii call q
,ur ofaca.