Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1892-03-16
"a Lucky Venture!''
Mistakes Made in Giving Hard
Work a New Name.
An Illustration Taken from Inside
knowledge ofTwo Great Peppers
:. The Chicago Ledger" and
HRIade

There is any one thing on earth into
which the element of luck" does not enter,
II IS the handling OF a great newspaper.
People may well be called ''lucky" when
they discover gold mine, or when they de-
tect a go gait in a twenty-dollar colt, but
luck" mentioned in connection with Jour
rails like The CHICAGO SATURDAY BLADE
and THE CHICAGO LEDGER simply means
Work anu the Intelligent &ercise of n broad
understanding OF what people want TO read.
All the really great weekly journals of:the
uay may oe counted on the fingers OF .oI e
hand. Indeed, aside from The Chicago Sat
urday Blade, 1t is very doubtful II three great
weekly papers can be found In the country,
having 10000 circulation weekly.
Ihese papers are great because they repre-
sent the age OF which we live and because
there arc no two states in,the union. which
nave as many voters these papers have
readers. Jusi ngu . this out, and see how
many different people must be pleased in or
Ger TO accomplish trfs result. This is not
luck "-it is genius. The Chicago Saturday
The Chicago Saturday Blifle is a newspa-
rand n literary paper combined. Those
Prominently above the great mas OF matter
Collected by newsgathsrers, are always print
ed IN fuli ana deliberately illustrated.
There is not line In saturday Blade that
ls not readable. There is not q dull tire jn &C
IL paper 10 read IA the Office. the store. on
VIE train, or at The evening Preside rs III
nsiT@ton' cost moTs every week than the en-
TIRE eN peuses Of it, alleged rivals. The illus
trttiOuS afeal NavE the very best from an ar
tistic point 81 view, and really constitute "a
pictorial history ~ he times.
Inc Chicngo Ledger D. most EN- ohaticaliy
IRE leading family pHpor Of the country.
Among the w0rid-tt'ncI writer's 'v1u ~nutri-
mute To IT. columns may bc mentioned Eiiu
wheeler Wilcox. stanley Waterloo. william
Wallace Cook. SarH RISE. Arthur q. Girls
Sun, Win y. ChtFhoim. IS tu. ". IS .Ntk tn-.lri.
~ L. kctchum, Robert y. I'ooui-. Elliot
Flower, Leroy Armstrong. AUSTIN Granville
ErnFnn Howard Wright, and scores Of others.
lues 4edIer stories are not tine OLD class
scrialEwith Just 80 many desperate deeds 10
every ounce 81 Ink. They deal with tur life
VIC see around as. Many 81 SOS serial Stortek
are written expressly for the Ledger, and
oeAi IN leading social aud economic prOh-
ems. Fiction is generally admitted 10 be
one OF ihc greatest ggcuts OF modern pro-
sress' Ihe trdger writer ore nov toiiing
are bright weii-tritten and Intarssl,- INT. ?
eHtiug, notWithsta "a ny the "a tiaf t4rv
sfs tinged with the events, amutlOrs and
NOtmpure thought or IMPRESSIONS u nds ffs
way into the columns ~ TIE Ledger. 10 i< 81
paper for the home "Iue Home" and
1outhsW Department nre prominent fea-
periOr 20 any ofhc- printed 'rurrs ore items
about writers. apuu. trdI ItnpDeuIun.. about
prominent people aud $3.50 eYfuas and
humofous paragrap1s are p.euuiuliy SCAT
portrait o. some dlsf .rguisrcu author BE- Civ
en-, ana each week fue ab.a-t wrIfers of tho
cay coniribute 90 us columns bright, concise
aud instructive essays ON current TOPICS. $50
one can afford 20 leave che LEDGER out OF 10
list ~ papers o. Doe read iu 1870. Tho Ledger
has weekly circulation % lll roo copies
where ile bia. . and Ledger cannot be
procured ~ nowFdeaicrs or special agents
subscriptions may be- sent directly 10 tho
publisher, W. ID BOVce no and u.s. Dearborn
81, chicago, HIS. The price o. each is FIVE
cents per copy ~ 81 year. They. GRO Zoe
largest papers NJ their class printed Tor the
price $40 the word. You should not fail "a
houd Tor sample copies which are always
msiled free upon application.