The World. [volume] (Martinsburg, W. Va.) 1891-1896, 1892-09-27

How He worked an .Ad." Among the
g. a. X. Veterans.

q. a. X. Veterans.
WASHINGTON, Sept. 27.-The latest
enterprise Of Honest John Wanna
maker, President Harrison's Postmas-
ter-G General, conceived for the purpose
Of taking advantage Of therecent pres
encein Washington Of the Grand Army.
was quite IN line with his attempt to
advertise his bargain counter among
the delegates to the Pan-American
Conference when they were making .
tour Of the country as the guests Of
the Government.
Mr.. Wanamaker's agents put into
the hands Of every Grand Army veter-
an whom they were able to reach an
advertising prospectus Of book Of
hymns complied by Mr.. Wanamaker
himself. and, Of course, sold for the
joint benefit Of the Postmaster-Ge General
and his publisher. The work is styled,
Living Hymns Casket Of Song
Gems, by Hon. John Wanamaker,n
and is issued in connection with SER
les Of Sunday-school books entitled,
Little Blossoms in the Garden Of
Home Pretty Pictures for Out Lit
tile Pet,r Little Lads and Lasses,n
]" Perfect Jewels, Literature of Life,
Love and Religion" &c.
Mr.. Wananaker's publisher also adj
yertises a large line Of Bibles and
lhymn-books, published hi half-dozen
languages
The attention of the Grand Array
was called hy Mr.. Wanamaker's print
er to work entitled: "Knapsackand
Rife; or War as Seem from the Ranks, !"
which IS declared to be full andvari-
ed picture Of army NE mall its phases,
Including a complete chronology of the
late wzr and digest Of the pension
laws Of the United States.
| These prospectsrses have been distri-
buted to the veterans by men and boys
standing on the corners of the princi-
i pal streets. Themame, JOHN Wanna
maker, 7 appearsson every page Of the
advertisement IL capital letters, and
has undoubtedly served its purpose 90
dram customers Tor the Fostmastef-
l.5ensrals I. AihAm Of Sacred Song Z
"A This is an disgraceful enough but
the real scandal is yet tobe told. From
the manner in which these advertise
lments have been prepared tits evident
THAT their distribution in their present
form to veterans As an .after-thought.
They were prepared as bait to. cstch
1.-THE postmasteps who are appointed by
Mr., Wanamakar to handle the peoples
mails. They are now being distributed
| in the very envelopes intended for their
Transmission to the postmasters. The
printing on the outside of the envel-
4 opes makes the whole scheme plain
| TRs legend appears on each envelope
In large type:
| Living Hymns, complied by Hon.
John Wana1haker, Postmaster Gener-
\ al, assisted by John R. Sweeney, Mus.
Doe
/ Part of the address is also printed.
andds as follows: ITO the Postnlas-
! ter ----i
With each batch of advertisements
sent to the postmaster is enclosed a
letter, printed in imitation Of type
writing,
Of course maHy postmasters who re-
ceived these advertisements will con
clude that the shortest way to Mr..
Wanamaker's favor is to purchase this
book The advertising literature is so
cunning prepared that every postmas-
ter who receives it will observe, first,
that the advertised work is compiled
by tHon. John Wanamaker,r and,
second, th1t it is forwarded in printed
Envelopes. similar to those used for
sending out department circulars to
third and fourth-elass postmasters.
The scheme is likely to work in large
number Of cases, and to rebound great
" to the advantage Of those who peck
ct the proceeds Of N. Wanam aker's
book
". VA. BOUNDARY COMMISSIONERS
ANNAPOLIS, Sept. p. Messrs. Geo..