Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1892-03-09
"A Lucky Veiiture!'
Mistakes Made in Giving Hard
Work q New Name.
An Illustration Taken from Inside
knowledge of Two Great Papers
The Chicago Ledger" and
..Rinlnn

II There Is any one thing on earth into
which the element OF "luck" does not cutter,
IT'S the handling OF a great newspaper.
People may well be called "lucky" when
they discover q gold mine or when they de-
tect ESQ gait In a tweuty-dollar colt. but
tuck mentioned In connection with Jour
rails Ike The CHICAGO SATURDAY BLADE
and THE CHICAGO LEDGER simply means
work and the intelligent xercisc OF a broad
understanding OF what eople want 10 read
All the really great weekly Journals of.the
day may be counted on the fingers OF %. .
maud. Indeed. aside from The Chicago Sat
urday Blade, ~ Is very doubtful IL three great
weekly papers can be found IN the country,
having 10000 circulation weekly.
These papers are great because they repre-
sent the age OF which we live, and because
there are no two states ~ the union. which
hsvea as many voters as these papers have
readers Just figu this out, aud see how
many different people must be pleased In Or
der To ccomplish this result. This is not
iuck"-it Is genius. Tho Chicago Saturday
Blnde clone has - O0o circulation weekly.
The Chicago Saturday Blade IL newspa-
features OF the week. news which stand ont
Prominently above the great mass OF matter
eel IN fnIl aud deliberately illustrator.
There is not n line in Saturday Blade TINT
!. not readable. There is not n dull line in II
,sNh paper to read IA the office, the store, on
mo Train, or at tho "v-uing fircSide. It's i'll
U.s. rntionn cost G.. cory week than the en-
tIre expense, of ed rivals. The illus
trtilolS n a say t-t.' very pest from an ar
liNle point Of view, Wrd really constitute IA
pic,oTiH history OF he tipic~.
the leading family paper OF the country.
Among tue wor4d-ftuuci writers who contti-
,ute In Us columnS NAV he mentioned Ella
w w hceier wilcox. stanley Waterloo, William
Wallace Cook, sara % Il 80, Arthur e. Girls
m, I'm II. Chisholm, WIN. II. =. Atkinson,
l.. hefrhum, Robert Y. Tuumb-, Elliot
r'nWer, Leroy Armstrong. Austyu Granville,
E,mma Howard WRIGHT. and scores of Others.
the Lrtger stories are not the old class
NSEihiN win Just 20 many lies pergtto deeds %
eNeIy ounce OF ink. Th"y deaf with tee life
w. &c a.nNnd Ms. Many 81 lbs serial stories
are Nriiten ex prcS.iy for the LEDGER. aud
DEAL W ~ leading social aud economic prob.
lt'hN., flrtloh is generally admitted TO I've
one OF the greatest agents OF modern pro.
greeS, Tue Ledger writer's ara now teIiInr
on week Ia week Of ihe lives aud trials ol
inc oppressed Of all Classes. llrt tho storip.
S'e oT'Eht, "eli-writien aud intensely inter
'-uns, hvtwi thsta' ding the - { that they
are tinged with the events ambitions mn "a
priVatlons of t.tdsN
NO impure Thought or expressions ands IL,
way INTO thc columns OF the Ledger. Ii Is .
paprr for The home The Home" nd
y ouils" departments nre prominent Tea.
i9f'S. and the department OF fashion Is gu.
Herior 10 my other printed. There are item,
prominent people, aud wI.e sayings and
huhpfpus paragraphs Hra pfeutifully scat.
Iercd through its columns. Each week ths
portrait or soTf~ distinguished author Is Civ
en-, and each week the ,thlest writer's of the
Jay contribute 90 III columnS bright conriS.
n"d Instructive essays on current topics. NJ
one can afford To !cHtvc the Ledger out at the
liSt OF papers 10 be read ia .sq2 The Trd..ci
mas weekly circulation OF ~. 700 copies
here tte bls. 9 and Ledger cnnnot bt
procured OF ncWsdea4ers or special s-raufs
subscriptions may be sent Directly Ia tus
nNhll~hrr, W. - Boyce, 20 aud Us nsni born
81. chicago. HIS The price of each ~ five
S'i'tS yer COPY or y wear. They are tn,
lAfEest p'p'r. % their cltss printed for ia,
pic GOO tine wor q Nou should mot fan O.,
h'"d Tor ~a'npie copies which urc AWAY
mailed iiee upon application.