Los Angeles herald., 1892-11-18
ADVERTISING THIS SECTION.

How the Chamber of Commerce Pam
phl,t Is Being Circulated.
Secretary Willard of the chamber of
commerce sat in his revolving arm chair
yesterday when the HERALD reporter
went in. The scribe is afflicted some
what like the great Ormonde, ard he
sank into chair. breathing heavily for
a moment before addressing the secre-
tary.
"What can do for you today ?" asked
Mr.. Willard, pleasantly.
"You can hire an Office on the ground
| floor or put in an elevator, whichever
you like. Well, what's going on today p"
Nothing matchmaking our eouve-
mir pamphlets, as usual" replied Mr..
| Willard.
"How many have you worked OFF,"
asked the pencil pusher.
The total issue will be $4,000. OF
that we have already sent 5000 to the
various public libraries in the United
States, not including the libraries at
tached to Young Mems Christian asso-
Citations, which number somewhere
about 600 more''
why do you not try the learned pro-
fessions ?" queried the scribe.
81 was thinking about the law" be-
gan the secretary.
"Oh, never mind the lawyers" ;" "growled
the reporter, 1--WE have enough of them
now. Send your brochures to some
body who will come out here to plant
trees and break up land. These lawyers
never raise eugar beets-Dick Gird is
worth a ton of'lawyers."
swell, we have meeting OF the di-
rectors on Saturday and have 6 propo-
sition to lay before them. That is to
mail ore TO each doctor in the United
States. II they come, all right. If not
they will send along some OF their
patients, which will be just as good"
sit takes great many of those pamph'
lets to supply the whole medical pro-
fession in America" said the reporter,
"but I see you have that big stack of en-
velopes on hand yet"
The young woman sat at the type
writing machine and her nimble fingers
ratified over the dies as though che were
playing one of Heller's Sartorelles. The
envelopes passed through the machine
in steady stream as the secretary re-
Piled
"That pile you saw there on Tuesday,
when you were in here last, is now
about hallway across the continent.
This is the third pile brought in since
then" ~
"How many envelopes in that pile,"
asked the reporter.
Forty packs with 25 in a pack make
1000 and we address that many in each
pile. When we get 10000 of them out
then we are going to hold on to the
other 20. 900 and not send any out ex-
cept in pursuance of requests received
for them"
Il have another scheme beside the
doctors and the parsons," said Mr. Will
lard, land that is the second and third
class daily papers ofthe east. You send
these pamphlets to papers like the big
dailes of New York and that's the last
OF them into the basket they 60. But
in manufacturing towns, from 5000 to
$4,000 population, the editors have more
time to read such literature"
''By the way, Mr.. Secretary, what's
the postage on one of those little pam
phlets ?" asked the reporter.
-Four cents, or $4,000 on the entire
edition." said Mr.. Willard.
The scribe folded the drapery of his
overcoat about him and walked home to
square meal, thinking of what an un-
dertaking it was to advertise Southern
California by pamphlet whose circula-
ton required $4,000 in postage stamps.
But such is the case. nevertheless.