The morning news. [volume] (Savannah, Ga.) 1887-1900, 1892-04-09
PARIS LITTLE JOURNAL.
How the Biggest Little Paper In the
World Is Got Out.
From the San Francisco Examiner.

FROM Le san francisco Examiner.
P. Cassigneul of Paris, son of D. Cassig>
neul, the distinguished editor, and one OF
the largest owners of LIE Petit Journal, the
paper having the largest circulation in the
world. is at the California.
Mr.. Cassigneul, the younger is himself
on the s.aff of the Petit Journal For six
years, however, he has been travelling much
of the time, and his newspaper work while
abroad has been in the form OF letters.
He is Just returning from a tour of the
the globe, having arrived from Yokohama.
He will remain two or three weeks and then
| 20 to Mexico.
| Everybody has heard more or less of the
| Petit Journal and of its great influence In
| France. 1t clrculates every day !, 200, 900
copies and each issue is read by from 8, 900 :
0J0 to 100000 people. 1t is little paper,
as Its name implies, consisting of four pages,
| with five wide columns to the page
Not an advertisement is allowed under any
circumstances on the first or second pages.
These are devoted to the invariable leader
which always appears first in every issue
and is always signed by some eminent man.
Following this are the news columns theat-
rical and art criticisms and other features.
These continue over on the third page,
and on this and the fourth advertisements
and reading notices appear. The prices that
are received for them would make q San
Francisco business man stand aghast with
astonishment.
Ten dollars line each Insertion is paid
for every advertisement on the last page.
and $50 a line for those on the third page
There Is no reduction under any clrcum-
stances. no matter how large the advertise
ment nor how long it runs.
II the letters in line Of advertising are
twice or three times as large or deep as the
letters of a reading notice, it COSTS just SO
much more.
All these things, and much more, Mr..
Cassigneul told last night.
There are three editions of this strange
little paper The first liz printed from to
p. m. each day. 1t is for the outside cities
OF France, like Bordeaux, Nice, Marseilles
and other places.
The second Is printed at from to 9p. M,
and goes whizzing out on the railways and
is transmitted in various ways to Lyons.
Dion, Havre and other places on the French
coast.
Lastly appears the third edition, which is
for the great city of Paris and its suburbs.
The Petit Journal is cheap 1t costs but
l cent day, 81 for three months, 81 50 for
six months, or 50 so year.
Among Its famous loader writers are
Xavier de Montepiu, Paul Blouet, Jules
Mary, Emile Richebourg. Paul Saunieres
and Paul d'Aigremont. For single article
writer often receives several thousand
dollars.
A tremendous influence is welded by such
a writer. His leader is oftentimes au ediot
a pronuuciamento, that tells throughout the
republic
The offices Of Le Petit Journal are on Rue
de la Fayette. They occupy fourteen build
ings and take up about half square. The
editorial, reportorial and other departments
are above and the great machines below.
These consist in part OF fourteen gigantic
rotary Marinoni presses.
These machines in fact the entire offices,
are owned by Cassigneul. Hypolite Mari
noni, the inventor. is the fath.r-in-law of
Mr.. Cassigneul and grandfather Of the gem
tleman now visiting here. He was the
sixth son Of a policeman in a little town in
Italy, and at one time was simply COM
positor at the case. Now his wealth is said
to be between 100000 and SO.OOO,0OO
francs, or something like S14 5000
The presses of the Petit Journal print
40 coo each an hour. The company running
the paper is capitalized at so, 900, 900 francs,
or $4,000, 900.
On Sundays the paper appears in eight
page form and runs novels. The first two
pages are in six colors, giving columns of
various kinds. The advertisements appear
on the last two pages, as usual.
Cassigneul, the elder, also owns the office
in which the Figaro is printed. 1t has a
circulation only of 10000 or $4,000 Six
presses print it, at a rate of 5000 an hour.
Mr.. Cassigneul employs from 500 to 600
men on Rue de la Fayetta for the Journal.
He looks over the special articles and is the
chief manager and director. corresponding
to the managing editor In America
Mr.. Cassigneul. who is here. is much in
terested in what he sees. He has never be-
fore been on the Pacific coast and thinks the
people are very driving and enteprising.
One thing that impre, ses him is the great
size of the dailies here and the immense
sums spent for news, considering the popu-
laJion.
In place Of that constantly tired out feel