New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1892-12-04

1t is a form of public spirit, and, thohSh "
might not answer elsewhere. Is very useiuI hci''
There appeared last week in The lines "
letter from Mr. Watcrhous' the en.ncnt archl'','
on advertising nuisances: the substance OF winch
| then quoted to YOU 1t has already borne iruit
i'm other letters, and in other ways Yesterday
another artist Of distinction. Mr.. W. Is. Richmond
with him. in the lawyers phrase, Mr. LEY wool
Sumncr-takes mp Mr. Waterhousrs parap''. II
would be interesting 10 know which o. IN" p'ir Ii
the real author Of the very >mart-snlart IL the
American sensr-epistle which they Jointly sigh
Artists are not often Electricians, but Mesgs
Richmond and Sumner are. with SIT FleIeric
Leighton, the exceptions who prove the rule They
tell us that advertisements are turning Ehsia""
into a .orid and di,ordcrly spectacle from sen 10
sea: that. "un,rnl il accepted as a mere man
nerism Of advertising style" that the elements
of creation are used as a background: or as a
medium for pushing goods that. ." all round or
coast do advertisers rule the wave ana many
more such pungent sentences might be duoiei.
They are all true and it is not untrue to call III"
prevailing methods Of the advertiser shocking ana
impairment.
like MIR Waterhous.. Mr.. Richmond puts the
uuestion What are 10 do 10 stay tins plaghe
"A plague which he calls the outward ana
visible sign of an inward and commercial
disgrace representing temper careless toward all
matters affecting the publ" dignity AM 'rah'y
of life: careful only for specnatiV" money
making lie seems 10 have 20 more stringent
PROPOSAL to offer than to limit III" size Ol al
vertisements and order the arrangement 0! theH
subject mattel; u some English ADVERTISING agents
now do But somebody Will devise some scnrlhe
The primary difficulty is 10 create public opinion
an.,o.tic enough 10 desire the extinction, or AZ
81. .l...,t f.n tsu
\ tax has been talked Of. but it is objected that
a tax is imposed in Paris and that no c!tv i more
Extensively psCarded. Probably the tax is hot
heavy enough: OF not efficiently ASSESSED
Many other letters have appeared, nearly all
in support of the protest There II. however. one
writcr-he modcs,ly conceals his nalnc-who
ronndly declares that lit is of no use for Mr..
Waterho,Isc - try and put down advertising.
The public like il and the advertiser finds th"1
il pays II would be a waste Of time u pOlh'
ont 70 this gentleman that nobody proposes to
mt down advertising. but Il correct. If possible.
some of the abuses Of advertising. One Of them
is touched on by another writ+r-the recent FASH
ion of inserting them in periodicals and books
1T is no uncommon thing TO find the reading mat
ter suddenly cut short on the top of page al
advertisements, and the reader, II he wishes 10
continue. must pick ont the remainder plecelieai
among hdeous pufs Of soap and pills. That IS
true " periodicals. The sin of the book pan
Usher Is worse; boo, being a more permanent
thing than a periodical. and entitled 10 respect.
The English publisher belaubs his book with
advertisements He stamps them indehby on
the outside Of the cover He pastes them on the
inside. lie prints them on the same sheet win
the text. generally on separate pages not always
and binds them up with the book itself OF winch
they become an integral part Til" buyers Only
remedy is not 70 he buyer u. w y