The times. [volume] (Richmond, Va.) 1890-1903, 1892-02-07
M MVIuIsFR & 60.

The wholesale dry goods trade has long
been established firmly in this Guy, aha
throughout the entire South anu oousnNess
its fame has gone abroad. in lo1o 'no az u, "a
NJ. Millhiser a Co. succeeded the nm vi .:
Millhiser Il Bro. who for nearly Quarter vi
a century had conducted the same enterprises.
Since that time the above firm hss peen iueh-
tilted with the conduct of splendid business
and stand now at the head Of nourishing
and promising trade -, -
The cotton goods and fabrics which enter
largely into the stock of every dry goous
house are manufactured extensively WITHIN
the country tributary TO Richmond. ana 10
considerable extent within short distances
Of the city. Thus by purchase from hrst
hands. with minimum freights these goods
are put on the market az extremely reasonh-
bic figures The products OF the Northern
mills and factories are purchased IN tleihen-
dous quantities bv this firm. and with the am
here at figures which defy competition IN
any Of the markets of the North.
Many wears of close attention TO the wants
os the Southern trade combined with tine
skillful and experienced purchasing OF SPLEEN
did assortments. has made the establishments
of Millhiser ~ Co. known throughout the
South as a firm carrying such lines OF go01s
a. are most suitable and desirable OF that
trade. and throughout Georgia. the CarolDas'
Tennessee. West Virginia and this state the
house enjoys a large and extending trade.
The merchant from these states VINO VISITS
their cOmmOdious store or examines tneir luz
and complete lines Of samples IS not met py
the bewlldering array OF goods WHEN hn
Eastern market selects for trade IN other sec
tons. but finds everything selected 10 MS
needs by thoughtful buyers. who appreciate
his wants and purchases directly for DIS re-
qulrements.
I'm addition 10 the extended line of domes-
tics which i carried by the firm. An immense
stock OF dress goods and notions IS also KEPT
on hand aud no wholesale house south y,
New York has larger or better selecte9
stock for the trade they seek than y caiIIeu
by them. Their lines II dress goods are
made the subject Of careful! study each sea
son. and in col r.. shades and qualities tney
have never been surpassed by any STOCK OIL
fered i'm this city. Their supply or notlons
EN- races every conceivable atucIe Iotu y.
in the trade and are OF the ia'eSu anu 80 ~,
manufactures No customer could Walk
tbr1,,1,i .beir enormous building and fall 70
Lo ir,rressei not only with the magnitude
- tho stock and the diversity OF the lines dis
,,ioved but 10y the completeness OF the as
sorinent and the superiority OF the seclec-
lions.
TIE firm is composed Of young men OF I'M
usual energy and enterprise. and whose tram
ing for years has been in their particular de-
sive and vigilant and no TEXTURES OF the trade
"a II crows with each succeeding year - lcst
IN them. They are busy. active and alert an l
keen abreast with the times IN all Things lnAt
appertain 10 the trade IN dry goods anu
notions. ::
The firm has always been conservative IN
ifs dealincs and while cautious IN extending
or dts ENJOYS the confidence Of its custom
ers and escapes the necessity OF adding to tne
prices of good customers 10 relieve the lan-
ures of others.
Several additional statesmen are now en-
poved for the current year. and even NOR
territory viii be covered than IN the pas,
Tho business outlook for them IS splenuld'
and the future is full OF promise ior prosper
Gus year. -.
The head house Of the firm on Cary street
contains one 0f the largest stocks OF ory
goods 10 be found in the South, ana me
activity 20 be seen there az any tune durih5
the dav and frequently late AT night giVe'
evidence OF the tremendous business done
bv the firm Sometimes while orders arc
being called of preparatory - shipping YOU
can scarcely hear yourself talk. But II you
90 in there on business you are sure OF atteh-
ton There IL always some one IN the ono =
who IS ready 90 wait on y3u ana give you a4
the looking after you want.
AlilhiseT n Go. have very large corps oi
salosmen on the road this year and wherever
the railroad peuetrates i'm the SOuth and West
thew can be found. or III they are not there
Won Will find that they nave been there and
that the merchant has some Of Millhser q
Co.'S goods on his counter. And ~ n usla
thinp when ne tells his customers that the
Goods come from Aiillhiser az Go. s they sell al
the more readily. and in fact in preference &C
goods from other houses.