The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1892-02-20
EIGHT CENTS a DAY
VIII Enable Any Clifton in America to
Secure the Best Encyclopedia,
namely The AmeFicanized En-.
cyclopadia Britannica.

Three thirgs ought to find place
in every American hcme: The Sacred
Scriptures, good newspaper and a
thoroughly relia BILE encyclopedia.
The first We are quite sure every
family in which our paper is taken
already enjoys; the second it has been
the business Of our lives to furnish;
the third we place at the disposal OF
our readers from this moment. Eight
cents a day for eight months will
hereafter enable any citizen to secure
a complete set of the American
ICED Encyclopedia Britannica, which,
after q careful examination, We con-
tidently believe to be the most
complete, reliable and altogether the
best work of its kind e1tant to-day.
This is another illustration of the
motto that lies ct the base Of Amer.
can institutions: In union there is
strength. We have simply organized
our readers into club of eno~clopa-
dia buyers, and obtained from the
publishers the concessions which SO
large an organization has the legiti-
mate right to demand. Our reward
will come in al increased circulation,
which, again, will probably enable us
to secure similar advantages for our
subscribers in some other direction.
This is as it should be; the publishers
and readers Of a great newspaper
should work together for mutual ad-
vantage.
What the publishers have done ia to
.ske the Encyclopedia Britannica TO
pieces and rebuild it with amend
ments and improvements. The latest
or ninth edition Of the original work
was compiled some fifteen years ago;
the american editors have revised it
to the present year. The original
work was crowded with minute and
exhaustive descriptions Of English
towns, cities, counties, boroughs,
minor institutions and other matters
OF peculiar interest to Englishmen,
and to Englishmen alonu while Ameri-
CAP subjects were treated with the
same brevity as French or German.
The American editors have reversed
this observation-disclosures the articles
ON distinctively British subjects within
reasonable limits, and utilized the
space thus gained for exhaustive dis
cussions OF purely American topics.
The original work excluded from it's
plan all mention of individuals, how
ever famous, who were alive at the
time OF its compilation; it says not a
word Of more than half the men whose
pames are written on the pages OF
godern history-no word of Grant or
Sheridan or Sherman, Harriet Beecher
Stowe, Julia Ward Howe or Elizabeth
Stuart Phelps, OF Cleveland, Harrison
or Blaine, or Parnell, Salisbury or
Bismarck. This woful lapsus, too, has
been supplied in the Americanized
edition. A series of 1000 biographies,
each brought down to the present
year, enables the reader to learn at a
glance the life story of every noted in
dividual of the present generation.
To all this add o complete series OF
maps and number of well-executed
engravings illustrative of the text, and
the Americanized Encyclopedia Bri.
tannica is before you-a work in
whose introduction to orr readers We
feed not unwarrantable pride.
We will give TIE DAILY HERALD on
year and the set of Encyclopedias for S9(
IS down and $3.50 per month till paid; TH
SUNDAY HERALD ana the set for $22. q
and TIE SEM-WEEKLY HERALD an
the set with premium receipt) for $23. O,
also In monthly payments II desired.
discount Of per esnt. aUtll be alloTed for coal
The above offer Is for the Encyclopedias
cloth binding; sheep binding $3.50 per q
extra; half morocco. $500 per set extrl
These valuable books can only be obtaine
by subscribing for THE HERALD. The sci
are now on hand, and we will be please
20 show samples to any one who VIII ca