The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1892-12-08
ABOUT FILTERS.
LOOK FACTS IN THE FACE.
Something for Tobacco Manufac-
turers to Reflect Upon-The
Past and Future Of
Virginia and North
Carolina Filters
Compared.
ISOuthern TObaccOniSt.1


of Virginia and North Carolina Filters,
and the prestige they have held in the
market SO long, outranking all other
Filters, there must be some reason for
the slow or decreased consumption of
same. Some men deny that this is a
fact; there are many that know better.
The small production should make
Virginia and North Carolina Filters the
most active grade on the market, and
their once recognized quality and
merit should put them beyond the
competition of any other Filler for
plug in the world. In the first place
the Filler has not deteriorated, and is
certainly not overproduced, and there
are small and even large factories at
work on them in many parts of the
United States and Canada, etc. Why,
then, is there ever surplus hogshead
or dull or glutted market in the most
important grade of all? Why such
low prices for such superior stocka
Where are the buyers2
In the first place there are too few
large factories working strictly spec
ialty of Bright Filters, but these are
successful where ample capital and push
has been employed.
Secondly, there are really too few
cheap Filters to supply all the Virginia
and North Carnlina factories with
and semi-bright grade that may be
relied upon from year to year in the
largest Tobacco manufacturing centers.
The only fault to be found with our
Virginia and North Carolina Bright
Filters is that they can't be made into
very cheap or very sweet plug; but, on
the other hand, the natural sweetness
supplies the artificial sweetening and
flavoring given Western Tobacco, as
great absorbants of sweet fluids, and
should be made to supplant the 26 per
cent. decoction of surplus licorice
favorings in the spongy Leaf of
Western growth. Pound for pound,
it is hard to compete with Western
made plug, when our Tobacco, in its
nature, won't keep supersaturated with
sweet. The time when the nearness
leaf flavorite has passed, as custom,
demand and taste change the issue.
The demand for cheap Tobacco
caused many of our Virginia manufac-
turers to shift off on Burley, and later
Green River Western Tobacco, and
because they are always in abundant
supply.
1t stands to reason that the best
way for our Virginia manufacturers to
work is to either make plug or smoke
of such high grade that will justify the
ruling Filler prices, or to compete with
the prices on Western low grade plug
by getting cheaper Virginia and North
Carolina Filters at the expense of the
planter and dealer.
The superiority of our fine clear
air, sun and fue-cured Filters will
never avail unless it be put on the
palate of the public in all quarters, in
order that the more they become edu-
Gated and accustomed to the use of
our Tobacco, will come the continued
and increased better demand for
same.
Let Burley be altogether used in a
city, state or section for years and
years, and it becomes standard there
at any price, high or low, and no
matter how fine the rival, it will have
hard fight to get over the prejudice
in favor of the first conner.
So, really, the, secret of success OF
Virginia Filters and Tobacco in plug
is to push it where it is not known,
and to educate and accustom people
to its use. What has been done in
one section can be done in Others
but a certain conformity to the de-
mands ofcertain cities and sections and
classes is, of course, prerequisite t
! success.
1t is naturally that Winston ha
grown and fattened on her push fo
preference in Virginia and Nortl
Carolina Filters everywhe re recognized
and has become which exclusivel.
such Tobacco is to be- found. Aggres
siveness is our remedy, and the main
tenance of our standard of high grad
Tobaccos, but then the world mus
know it, and it must be put before tn
world as fact.