The Ohio Democrat. (Logan, O. [Ohio]) 1886-1906, 1892-01-02
"a LUCKY VENTUUEV
Mistakes Made in Giving
Hard Work a New Name.
An Illustration Taken From Inside
knowledge Of Two Great Papers
The Ledger and Blade.


If there is any one thing on earth
into which the element of "luck"
does not enter, it is the handling of
a great newspaper
People may lie called Nucky"
when they discover gold mine, or
when they detect a 2:30 gait in a
twenty-dollar colt, but duck" NEIL
toned in connection with journals
like the Chicago Saturday Blade,
and the Chicago Ledger simply
means work and the intelligent eX-
ercise of broad understanding of
what people want to read.
All the really great weekly jour-
mails of the day may be counted on
the fingers of one hand. Indeed,
aside from the Chicago Ledger and
the Chicago Saturday Blade, it is
very doubtful if three great week.
ly newspapers can be found in the
country, having 100000 circulation
weekly.
These papers are great because
they represent the age in which we
live, and because there are no two
states in the Union, which have as
many voters as these papers have
readers.
Just figure this out, and see how
many different people must be
pleased in order to accomplish this
result, This is not "luck" it is
genius. The Chicago Saturday
Blade alone has 225,000 circulation
weekly.
The Chicago SATURDAY Blade is a
newspaper and literary paper
combined. Those features of the
weeks news which stand out prom
inentlv above the great mass of
matter collected by news gatherers,
are always printed in full and elab-
orately illustrated.
There is not Il line in the tSatur-
day Blade that is not READABLE.
There is not dull line in it. 1t is
"a paper to read in the Office, the
store, OF the train, or at the
fireside. It's illustrations cost more
every week than the entire eXpeh-
ses of its alleged rivals. The illus
trations are always the very best
from an artistic point of view, and
really constitute pictorial history
of the times.
The Chicago Ledger is emphatic
ally the leading family paper Of
the country. Among the world
famed writer's who contribute to
its columns may b. mentioned
Ella Wheeler Wilcox, Stanley
Waterloo, William Wallace Cook,
Sara B. Rose, Arthur c. Grissom,
William B. Chisholm, VIM. II. S.
Atkinson, R. l.. Ketchum, Robert
\. Toombs, Elliott Flower, Leroy
Armstrong, Austyn Granville, En-
ma Howard Wight, and scores of
others.
The Ledger stories are not the
Old-class serials with just so many
desperate deeds to every ounce of
ink. They deal with the life we
see around us. Many of its serials
are written expressly for the Led
ger, and deal with leading social
and economic problems. Fiction
is generally admitted to be one of
the greatest agents Of modern pro-
gress. The Ledger writers are
now telling from week to week of
the lives and trials of the oppress-
ed of all classes. But the stories
are bright, well-written and in
tensely interesting, notwithstand-
ing the fact that they are tinged
with the events, ambitions and pri-
yations of today.
No impure tlought0r or expression
finds it's way into the columns of
the Ledger. 1t is paper for the
home. "The Home" and "Youths' "
Departments are prominent fea-
lures, and the department of fash
ion if superior to any other printed.
There are items about writer's,
about odd happenings, about prom
inent people, and wise sayings and
humorous paragraphs are plentiful
iy scattered through its columns.
Each week the portrait of some
distinguished author is given, and
each week the ablest writer's of
the day contribute to its columns
bright, concise and instructive es-
says on current topics. No one
Can afford to leave the Ledger out
of the list of papers to be read in
1892. The Ledger has II weekly
circulation of $4,000 copies.
Where the Blade and Ledger
cannot be procured of newsdealers
or special agents, subscriptions
may be sent directly to the publish
er, w. ID. Boyce, 116 and 11S Dear
born ST., Chicago, Ills. The price
.xf l. t. l.. a