The Ohio Democrat. (Logan, O. [Ohio]) 1886-1906, 1892-01-30
"A LUCKY VENTURE!"
Mistakes Made in Giving
Hard Work u New Name.
An Illustration Taken From Inside
knowledge Of Two Great Papers
The Ledger and Blade.

I h''p NV NliNNl ~ 10 wv iithiaNiAAi6 VI
great newspaper
People may he called wucky"
when they discover II gold mine, or
when they detect Il 2:3O gait in
twenty-dollar colt, but duck" men
toned in connection with journals
like the chicago Saturday BL0de,
and the Chicdgo Ledger simply
means work and the intelligent eX-
ercise of broad understanding of
what people want to read.
All the really great weekly jour
nails Of the day may he counted on
the fingers of one hand. Indeed,
aside from the Chicogo LedgG and
the chicago Saturday Blade, it is
very doubtful if three great week.
ly newspapers can be found in the
country, having 100000 circulation
weekly.
These papers are great because
they represent the age in which we
live, and because there are no two
states in the Union, which have as
many voters rs these papers have
readers.
Just figure this out, and see how
many different people must be
pleased in order to accomplish this
result. This is not "luck" it is
genius. The Chicago Saturday
Biade alone has 225,OO0 circulation
weekly.
The chicago Saturday Blade is a
newspaper and II literary paper
combined. Those features Of the
weeks news which stand out prom
inentlr above the great mass of
matter collected by news gatherers,
are always printed in full and elab-
orately illustrated.
There is not Il line in the Sutur-
day Bjddc that is not READABLE.
There is not a dull line in it. 1t is
4 paper to read in the Office, the
store, Oh the train, or ut the
tireside. It's illustrations cost more
every week than the entire eXppn-
SEES of its alleged rivals. The illus
trations are always the very best
from an artistic point of view, and
really constitute a pictorial history
of the times.
The Chjcdgo Ledger is emphatic-
ally the leading family paper OF
the country. Among the world
famed writers who contribute to
its column5 may b. mentioned
Ella Wheeler Wilcox, Stanley
Waterloo, William Wallace Cook,
Sara B. Rose, Arthur c. Grissom,
William b. Chisholm, VIM. II. S.
Atkinson, Il. l.. KetchUm, Robert
Y. Toombs, Elliott Flower, Leroy
Armstrong, Austyn Granville, En-.
ma Howard Wight, and scores Of
others.
The Ledger stories are not the
old-class serials with just SO many
desperate deeds to every ounce of
ink. They deal with the life we
see around us. Many of its serials
are written expressly for the LGd-
ger, and deal with leading social
and economic problems. Fiction
is generally admitted to be one of
the greatest agents Of modern pro-
gresS. The Ledger writers are
now telling from week to week of
the lives and trials Of the oppress-
ed OF all classes. But the stories
are bright, well-wYitten and in
tensely interesting uotwiihstunl-
ing the fact that they are tinged
with the events, ambitions and pri-
vations Of today.
No impure tllou2htOr or expression
finds its way into the columns of
the Ledger. 1t is paper for the
home. "The Home" and "Y0uths' "
Departments are prominent fra-
lures, and the department Of fash
ion if superior to any other printed.
There are items about writer's,
about odd happenings, about prom
inent people, and wise sayings and
humorous paragraphs are plentiful
ly scattered through its columns.