Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1892-01-12
IDEAS IRON EXPERIENCE.
''The wanaHiaker Advertising Idea, .
Explained ~ the Manager, Mr.. Gil.
tas.


Tia spseis Nev Yslr's nunser Of
..FYfnMfs' Iai" con,asas .. s..iels Inst i,
uos enly inieres:lns 70 those VIC advertise
bus % AL vh7 care 70 read the r.sesiczI
g.. a =, b.x ne, s.sr,as
r 49, - 41Nto' 'sB-
ofeasS}e' rfoha IDS sfticle she joH zsAL
takes - mach a. re 'rScs viii PERMIT
,housb ths yhsI. .lseu,A n. rnb,i..sa .,s
!.
:"
tnsmsyss VIC tns meas WHICH bare
bfoseht TN WgnsnxksY 10 the fore n
ana Of III. uacs, ,uness,fuI .sr,,,i.s,. ia
S.oi -"
essah eY "ASAmsxsf 10 1877 and which
bfossat the o.hsr stores irso Hoe has pro-
laced s'ey3irf.an And reyolu,san Aavsy
c.,,.t, 10 49, t.f,,.. ....,sI s.,
's'''e' '"N'eN sHo II soiso
u u hov ave Or sx sir!ss ~ much %
the svsfsge ~ Ia 1917. Ind alt ne sseTes
ha.s y1osy,ytd Tia W.n.m.k,r a..
"sIp'| ".e n's' HF'pso sas hs"s-
papers, helped the cry.
Mr. Gillian has been the nsn,gSr Of the
W.namsksr .sv>yti.inu .laes LAG .,.t
......,,,. n,,,.,,,.. .us,.,'
~ 'S ps4"~'p''' au-et'e 'us o''ia as
Ali heesa' ana wa!
Lt5eyat Stpets
LsjsYaf deHktag
Ln8eyat adeerttstag
4 eount truth rellla. with liberal asxItny
nothing can be more ilHbsrsI than wing
mo ODDS What the .izs Of bushes, NAV
be, oar experience has proved that asnsr
Gus adveftsi8g viii brlag 9 crop Of sales n
surely - ssnerou, culture viii origgacfoo
Of gram. There is no sue. work sbon,
it There 10 las. one eondition-fhs
adpsytts,d hing must he aooTth The a.t,n
ton ofbsyers
For . general busines, / believe re ia
bu, one perfectly satisfactory aaysru.ing
msdiu n-he d,tiy nepspaper.
No matter -h.t tho nalars Of a com.
manity 10. its daily psper has q chance At
HE people i. sorts them out a. e .rtainIY A,
II they wsre pat thronyh 3 msatsl sl.ye
"Tha lrJsrsssissr fn.er3rt,ios. viis
sv.as. money. ,psnding, life e i,yinz q
zin, whsrsysr he is. ia always hungry In
toe hsli-hs wants a isiiy paper; he'll
GET one II he Gao.
'' The pincb- peanr, SLOW g1inx. .,srI,y
man the TOO poor or the too m ,sn :, bay.
are lever 10 tbs daily nssspsp.r p-ocs..
sion.
Pat an Advertisement b fore thu reaIsy,
Of q daily paper Ard you take ihe cream Of
any population. You 70 STRAIGHT hams to
the psop!s who can buy AID vino Are resdy
to buy.
"rnst, one SHE Oft
The o,hsr i,,hs merchant q AIDE II. tan
mus. be wide swske. There's no use in
lnzgings hide b5und buIae., In A moss
grovn vsv he fare .u,h . con.titp.rcy
rhsre'ss teit! new to magnify The ar,
and d,rksn tue nfys;aty ~ sdysrti,ing 4
look upon an sdyerussm,pt in ia be,t
form. most vi..Iy placed q. simply the re-.
suit Of a. exc els. et common sense. based
on sxosriercs.
Thu public i,cr. d ID with b,ipy moodv
csprcious. shlmsicsl-slm,.t aoythtng
that will erer,, tbs m,.c.r,t,o. NJ an al
verti,smant.
"Bn, navfrk eva really coed .dvs,.
tivmsot yor,hy ,r,ic Q a. f.I phsn
nat in a r,.sonarly pron.r medium q,
ths o,h-, had Tgs knnun yoyh ,h.tI mad
on s,r-v f,ot e.rsnt s,al.r,tu :, h,in,
vsry satisfactory results.
Tina tru,l, i.-ani c,nno, mt i. TIM
st,nusIv- IN. Igiv Daocr ys,I,oo onbb,
.,soogA r,lb ,oaJr.ioy, ,,oo,n,o>,s ,,,d
paeri.,,fu 10 onUS,s,r,,,,,, a,lr,,,,s,m>nt
Evrntf 4. r,,,3. ia fo,n w,,a :,
sxs,es,ior. rsgg ian NJ. a, ,hsr,'. n
,ue.s a, hons, th,nght and v,eJ in,sn
nm ing ,h,oush IL Ali eI.e +, nr.riooket
To-day IA rxtbg- h.vrf,rs venture n,
nv own tu,g.a rocky. b,fkxood.v Al
vsr.issmen. trAt .h,r. VII, t,uthfulnas.
and lu,lna.s moi, mao. r,,3,I NJ cnm,o,
.i.icn .ns li.nl,y th.t VA. cynical ana ho,.
l,-
There mint he hiv Ic,of b,m,, fail
in. IN the .u,.,, ,,,ui adv r.sr A b,ioh,
,psrktn. rom. a M of word. v,bo,t ART
wit,on, .ymo.tht--,all phArsaie.l-n,,v
at,t.ci h, IL. g,sn hat 4 A, gin in ina
long run
You m 10. lsr, yenr rod, to sell them
bs-,. said f. famous merchant IN nv Tear.
tev There Won nav. H. Tas man who
love. hi, od.-.o; a. 4 nnser tut A. \
mr,ch.nt-c.n .,l, th,tn TIe ts1 sell Then,
~, H.. ,s,,r,a, 80 l,4,,, III 81 , ,..,,- 80,