The morning call., 1892-09-28

man who. it is said. doesn't know news
when he sees it. and was never known to
give bicycle or anything else to the little
Chinese boy bringing in the most sub
scrlbers.
Being an evening paper the Dried Duck
is often in position to scoop It's esteemed
contemporaries, but it hasn't had a single
piece of exclusive news In the last two
years.
That is what the subscribers are kicking
about.
They want to read about the registration
business while taking their coffee and sink
ers in the morning, but refuses to touch live
topics.
In consequence Vox Populi, Constant
Reader Old Subscriber, Veritas and Prop
erty-owner have opened the vials of their
wrath and are sending red-hot pieces to the
editor telling him how to run the paper.
They call attention to something they
have noticed in his widely read and valu-
able columns and offer suggestions as to
how the paper could be made power in
the community.
But the editor Is subimely Indifferent to
the howls of these gentlemen. lie says 1t
is simply scheme on the part of few up
start Cinnamon to get their names In print,
and he proposes to fool them and publish
what he pleases. even IL he has to clip it.
There is rum0r fying about in China
town to the effect that the Dried Duck has
been subsidized by the United States, and
the only way the editor can restore the con-
fidence of his subscribers is By attacking
the GeaTy bill, but for some unaccountaDle
reason he refuses 10 square himself.
This policy has been suggested by Vox
Populi and the rest, but the editor pays no
heed, and the subscribers are beginning to
view with alarm the attitude taken by the
editor
They claim that the Dried Duck is filled
" & az p
ball news and bon mots regarding the train
robbers to the exclusion of all else.
Such items do very well during dearth
Of other matter, but when the entire Chi
nese population of the United States is
threatened with expulsion il is high time
footed a little in their defense.
I'VE can stand little of his hogwash."
said one of the constant readers, "but this
makes us sick. | have it on good authority
that unless the Dried Duck dishes up less
gush and more news several of the leading
merchants and highblnder societies viii
take their ads out.
What the editor of the Dried Duck ap-
parently lacks is journalistic enterprise.
He doesn't know how to reach the public
pulse and blow his own horn at the same
time, and, until he does he will never be
able to increase his advertising rates.
Ii has never occurred to him to keep a
line standing at the head OF the editorial
column informing the public that 'if it
doesn't read the Daily Dried Duck it doesn't
get the news" This is where the paper is
weak. 1t should get up and hustle and
then point with pride to what il has accom-
plished in journalistic way.
The first thing the editor should do would
be to get three lightning geared presses
two running in front and one behind-and
then announce the fact in a way calculated
to make its loathsOme contemporaries froth
at the mouth.
Then he should hire lot of reporters
with handfuls of bright and piercing FaberS
No. 2 concealed in their blouses TO get out
and rustic for news, and also engage an
able editorial writer to rip the Geary bill
up the back TO the extent of three-quarters
of column double-leaded minion every
issue.
That would be the way TO do business in
Chinatown during the present excitement /;
but it seems that the editor of the Dried
Duck is not very rapid in getting next to
himself, to use the language of a subscriber.