The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1892-08-09
4 representative Meeting of Bust
ness Zen.
A Committee on Organization
Appointed, to Report Next
Friday at 3 O'Clock.

and John Ena, for meeting of the
business men of the town to meet
at the Chamber of Commerce yes
terday afternoon at 3 o'clock, to
consider the formation of an adverA
Using bureau, was largely res
pended to, the following persohs;s1
among others, being present. Hon.
John Ena, J. T. Warehouse, II. F.
Glade, J. F. Hackfeld, C. NJ. Cooke,
E. R. Neumann, T. Krouse, s. F.
Graham, Jno. II. Soper, Hon. A. S.
Cleghorn, Jno. Richardson, J. U.
Kawainui, j. o. Carter, J. Emme-
luth, L. ]. Levey, E. B. Thomas, J.
J. Williams, E. Ellsworth Carey,F.
s. Dodge, Hamilton Johnson, w.
r. Castle, w. w. Hall, F. M.
Swanzy, c. A. Brown, Mr.. Tenney,
Walter Weldon, j. Steiner, ]. +.
Reynolds and G. ]. Meyers.
Mr.. J. o. Carter was elected
chairman of the meeting and L. A.
Thurston, secretary.
At the request of the chairmah,
Mr.. Thurston stated the object of
the meeting. He briefly outlined
what had been done in the way of
advertising by the Volcano House
Company and the Oahu Railway
and Land Company. These two
companies had spent about $1,000
in illustrated advertising. They
had had set of twenty large
photographers of island scenery
made, 5000 pictures having been
issued. Of these about 400 had
been framed and distributed in the
hotels and ticket Offices both in the
East and on the coast of California.
Through the Oahu Railway and
Land Company free transportation
has been obtained for an agent to
travel over most of the railroads
running east and west through the
United States for the purpose of
placing these pictures, neatly
framed, in the principal cities OF
the Union. Bound volumes oil
them have also been placed in
hotels, on steamers, and in rail-
road ticket Offices.
Twenty thousand of the small
edition of an illustrated advertis.
ing pamphlet called Paradise Of
the Pacific and Inferno of the
World had also been issued
Addresses of prominent people ir
all of the large cities of the Unior
had been obtained by getting copies
of what are known as the Elite
Directory. An edition of 5000 o
the large edition of the "Vistas o
Hawaii had also been gotten out
Part of the pictures and pamphlet
have been placed on sale in Homo
lulu to partially recoup the expens
incurred. Other copies were still
being distributed throughout tn
United States.
This course has been pursued b,
: the two companies in order tina
some tangible results might be ha
to place before the business com
munity before asking them to pu
up money to help carry on tn
enterprise. The speaker though
the time had now come, and th
proposition now put forward wa
that the business community tax
I'D the work which had been inst
tuted by the two companies an
carry it on and develop it, both @
the lines heretofore indicated an
in other ways by advertising
both periodicals and newspaper
The two companies, with the Int
Island and Wilder's $. 8. Compan
were also maintaining an agent
California who devoted his emit
time to travelling through q
hotels and railroad trains dist
buting literature concerning T
BANDS and working up traS
to the Islands. The speaker W
in communication with both t
RAYMOND & Whitcomb a
Cookies Tour Companies both
the United States and Austral
Both companies included
trip to the islands in their coup
ticket issues. The object Of t
meeting was to ascertain the ser
ment Of the business commun
upon the subject and see whetI
they would cooperate in adv
Using the advantages Of the
ands TO tourist travel upon
lines indicated. The spea
thought that the fact Of tir
being financially hard at the
ands now was all the more rea
why aggressive advertising sho
be carried on.
When man was doing a
business, advertising was not
important, but when bis busIr
vas run down at the heel it was
very time that he needed to
something in order to build 1t
A party Of tourists Of thirteen
we're down here last February
stayed over one trip Of the !
tralia told him that their aver
eXpend5frr,ss 1r77.irary the FIVE Wt