Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1892-03-02
"A Lucky Veuture!"
Mistakes Made in Giving Hard
Work n New Name.
An Illustration Taken from Inside
knowledge OF Two Great Pupers
The Ch.cagu LEDGE" and
Blade"

itthcre Is amy one thing on earth into
which the element 81 "luck" does net euter
" 3 the handling of "A or, at Newspaper.
Peopl. may we'll 10 called lucky" when
thew discover a gold mine. or when they de-
tect = 80 gait in {, twenty-dollar colt but
luck" mentioned IN connection with jour
rails IKE THE CHICAGO SATURDAY BLADE
aud TIKI CHICAGO LED0ER simply means
work nnd the Intelligent Ncrci>c OF broad
understanding ot what eople want To read.
All thF'feaiiy great weekly Journals otrhe
day may tie counted GA the n~gers OF % -
hand. Indeed. aside from The Chicago Sat
urdny B'aoe. " L. very coubtiul Ii thrc,. great
weekly y pvrs can be found M the country,
having 100000 circulation weekly.
THESE ritucrS are great because they repre.
s.nt tne age OF which We live, and because
there are 40 two states INA the union which
have a. many voters these papers have
readers lust hgu this out, and -ee how
der Ia accom- plish this result This Is not
.luck"-it il genius. The Chicsgo Saturday
Blade slone has - O00 circulation weezly.
The Chicago Saturday Blade Is "A uewspa-
erahu n literary paper combined. Thu.e
prominently above the great mass of matter
collected by newssathereTS, are always print
ed In iuIi aud elebora'rlv illustrated.
There IL not IA line ga Saturday Blade thai
- not readable. Their" - not IA dull line In 10
~ Is paper To rer.i ii the ofice. the store nn
the Train, or at 49, ing nreSide. It's liz
usiratton cost mos. cs--ry week than the en-
tire expenses OF it's legged rivals The Illus
trationS are always tho very best from an ar
ustc point of view, sad really constitute a
plctorini history of he times.
The Chicago Ledger il most emphaticaIly
the lending family paper ~ the country.
Among the wOr. d famed writers who contri-
hnte 10 itS columns may be mentioned Ella
wheeler wilcox. Stanley Waterloo. William
Wallace Cook, sara y. Rnse Arthur G. Girls
som, VIM H. Chisholm, VIM. fl. =. Atkinson,
~ Il. ketchCm, Robert y. Toombs Elliot
fiowcr, Leroy Armstrong;. AuStyn Granville,
Emma Howard Wright, and scores OF others.
me Ledger stories are not the old class
serials with just 80 many desperate deeds 10
every ounce OF INK. They deaf with tre life
we see around us Many OF It's serial stories
are Wri Ten expressly Tor the Ledger. aud
deal with leading social and economic prob
ieMs. Fiction Is generally admitted TO be
Que OF the greatest agents of modern pro-
gress, the ledger writer's are now telling
!totn Week 10 week OF the lives aud trials OF
thc oppressed 81 ali Classes. But the stories
are bright, well-written and intensely Inter.
estiug, Notwithstanding the "a that they
are tlnged with the events, ambitions aud
prlNHuonS o. today.
No Impure thought or expressions finds A..
way into tie columns OF the Ledger. IL L. "A
paper Tor The home The Home" nd
youths" departments are prominent fea.
tHr-S, oud the department OF fashion Is su.
pcrior TO any other printed. There IA. lem,
ABOUT writers, about odd happenings. uboui
prominent people, and wise sayings and
hu m"rous paragraphs are pientifully scat
Ter u through Its columns. Zach week tn,
portrait OF some distinguished author * siV.
en-, ana each week the ablest writers of the
day contribute To is columns bright coucis,
hnd instructive essays on current topics. NJ
one can AFFORD 10 leave the Ledger out 81 tn,
list OF papers 20 be read la sii2 The Ledger
hSsa weekly circulation OF $4,000 copies.
Wncrc the hla. e and Ledger cannot b,
procured OF neWsdea.crs on spsclal agent :
Buoscri ptions may be sent ditecttv ~ IA,
publisher ". ID Boy ce, no aud us Dearb
81, ChicNgo, His The price OF each n nv,
cents per copy, or 81 year. They are tn,
largest papers OF their class printsd Tor IN,
price In the word. You should no. fan I,
Senu Tor sample copies which are alvayi
mhhed free upon application.