The News-Herald. [volume] (Hillsboro, Highland Co., Ohio) 1886-1973, 1892-09-01

Will Both Be Benefited by I. A.
Feibel's New Plan.
floods to be Sold on q One. Price Sys.
tenn and Cash Basis.

Numerous attempts have been made
in the history OF Hillsboro and Highland
county commercial enterprises in the
direction of reducing all transaction to a
CASH BASIS and the adoption of a strictly
uniform ONE PRICE SYSTEM. Although
! every merchant recognizes the advant-
ages which accrue to both dealers and
customers by the carrying out of such a
policy, the attempts heretofore made
have been given up either because Gus.
toners we're not fully acquainted with
the plan or because the merchant him.
self did not adhere strictly to his own
regulations and gradually drifted into
the old way of doing business.
Mr.. I. A. Feibel, however, this week
announces that after long and careful
delibe ration and consideration he has
become convinced of the advantages OF
the system and has adopted it toregulate
and more thoroughly systematic his
immense business. To make the new
plan perfectly clear, it is as follows {:
The first step is to mark all goods at
plain figures; at prices as low as will be
consistent with the quality of goods
handled or as can be expected by fair
minded purchasers. This price once
marked will be absolute and with no
variation and no deviation from it will
or can be made by Mr.. Feibel in justice
to himself or other customers Every.
one, no matter whom he may be, will be
treated alike and treated fairly and un-
der no consideration will the asking and
selling price be made less than that
marked in plain figures on the goods.
OF course goods may become soiled or
shop worn and a re-marking may become
necessary, but Mr.. Feibels force will
give special attention to this and mis-
takes or errors in marking will be few.
BY the one price system, strictly adhered
to, Mr.. Feibel expects to effect large
saving in time and the expense of hiring
extra assistants and will be enabled to
reduce the selling price of his goods &C.
cordingly. The old time.wssting, hag.
Cling and dickering will be done away
with and Mr.. Feibel's customers will
get the benefit of his reduced expenses
in the shape OF lower prices. aa
The other part of the plan which Mr..
Feibel proposes is to reduce all the. trans.
actions OF the establishment to CASH
BASIS. A business extensive as that of
his requires the employment of large
capital. Under the old long credit sys-
tenn the necessary investment was vastly
increased by the virtual withdrawal from
the business Of the amounts charged 10
customers on long time. A person not
actively engaged in business has little
idea OF the amounts thus charged. In
the fixing of a price upon his goods the
merchant naturally takes this into con.
sideration and his prices are regulated
with view OF remunerating him in part
at least for the Investment of the increas-
ed amount of capital made necessary.
In addition to this the allowance must
be made for the percentage of Losses by
insolvent or dishonest creditors and
something added to the price as insur-
ance against them. In this way long
credit makes higher prices. Business
on CASH BASIS does away with these
two elements OF increased price and Mr..
Feibel hopes that its adoption by him
will enable him to greatly reduce the
already low prices prevalent in his store.
Mr.. Feibel realizes fully the difficulties
attendant upon the introduction of the
plan but there are always difficulties at
first when u departure is made from es-
tablished custom and he expects that
when his customers come to q full real
ization of the advantages afforded them
by the change that they will give him
their hearty cooperation. The plan
whenever strictly adhered to, a. Mr..
Feibel expects to do, has been success.
full and has invariably proven beneficial
TO both buyer. and seller, resulting in
lower prices to the former and increased
sales to the latter. 80"
The new stock of fall and winter goods
has just been received. 1t is the largest
ever brought here by Mr.. Feibel and
contains the very latest designs and
finest qualities of all, descriptions of
mems and boys clothing, shoes, hats
and furnishing goods, and Mr.. Feibel
invites test of the merits of his new
plan by comparison of the prices under
it with prices under the abandoned sys.
tenn. ---. .-,,.-...