, 1892-06-28

Hints and suggestions with few
IuustratiOns--A Grand OppOr-
tunity for the New Board of
Trade.
Editor Tribune:
1t may be an unpleasant truth to realize
but it is nevertheless true that in the east
ern states Olympia, Wash, is nowhere be-
sides Tacoma, Seattle and Spokane. The
fact that it is the capital city is of very
little commercial value. 1t is way station
that few strangers will visit unless upon
special business. This is amply demon
strated by the excursions and special par
ties to the northwest that go through
Olympia without stopping off. They don't
do this because Olympia isn't large enough
to interest them, but it is because they
haven't heard enough about the place, be-
fore coming out here, to get interested.
If Olympia expects to become anything
of city there must be lively shaking of
dry bones within the next few years.
She must make noise. She must make
such noise that people all over the east
will become deeply interested in the rust
scramble to get out here and speculate in
real estate will forget all about Tacoma
and Seattle.
Olympia must be advertised in every
possible way. The advertising must be
concentrated upon one or two points.
Advertising, to be effective, must be def
mite. Aim to get one or tno facts firmly
fixed upon the readers mind. If too s0uch
is attempted nothing will be accomplished.
All the leading cities of the country owe
their prominence and prosperity to adver-
tising. The city of st. Louis, Mo-, has an
organization of business men outside the
board of trade, that pays man $1,000 a
year to do nothing but see that the ad-
Vantages of st. Louis are brought before
the outside world. He worked a reform in
the news service of the AssOciaIe ed Press
and secured the frequent appearance OF
"St Louis" in papers all over the country.
in connection with news items. The point
to be gained was to get people everywhere
familiar with the magnitude of St.. Louis.
Another scheme was to send society letters
to London papers. Special news letters
from "St. Louis" were also furnished the
Eastern papers, free of charge, the writers
being paid by the business men for their
labor This same gentleman is also making
an effort to have one of the new war
ships named st. Louis. He spends a
great deal of money in the St.
Louis papers and advertising in the
daily papers of other towns. Excursions
are organized from all parts of the country
and when the visitors arrive they are fre.
quenuy furnished with carriages free OF
charge for riding about the city. Special
rates are made with the railroads for peri.
Odical excursions and for advertising the
attractions in the depOts on nearly all the
lines centering in st. Louis. Neatly print.
/ ed pamphlets, containing brief but com.
ma fnp 10 Mi Of ha
of St. Louis, are furnished the wholesale
houses for free distribution. Where q GER
tain mum Der of thousands are taken the
firms advertisement is printed on the
front page free Of cost to the merchant.
For a few hundred dollars annually the
Olympia board of trade could present one
or two leading facts about Olympia to
thousands of newspaper readers in all parts
of the country. Advertising is never lost,
although it may be years after the seed has
been planted before the returns come in.
Get the words Olympia, Washington -
definitely and firmly fixed in the minds OF
100, 900 persons in the eastern and middle
states and there is no telling what will be
the outcome. 1t can be done by inserting
an advertisement of eight or ten lines in,
say two hundred different papers scattered
throughout the New England, Mid
die and Mississippi valley states.
L40 euAAoboAg ppbAbAOn anu re-
iteration of the advertisement would in
a very short time fix it in the minds of the
readers even unconsciously to themselves.
We all know how this is by reading patent
medicine and baking powder advertise
ments. Two hundred papers of good circu.
latiOn can be reached at reasonable cost
through an advertising agency. The
advertisement could be made very effective
by a professional designer and results
could be determined by requesting the
reader, if interested, 10 write for printed
matter descriptive of the city's natural
advantages, etc. The matter thus provided
should be neatly printed, profusely illus
trated and every description should be
concise and accurate There should be NO
exaggeratiOn and neither should the
advertisements of individual firms appear
1t should simply advertise Olympia as a
city. Last fall the business men of Port
land had little book of this kind printed
for eastern distribution. 1t was a very in
teresting piece of work and was well
worth keeping. A person could not read
it over without at once becoming deeply
interested in Portland. Since OLYMPIA
has been made day station by the rail-
roads, the business men should come to
the front and see that Olympia is ad.
vertised broadcast throughout the eastern
states. ALBERT SIDNEY GREGG.
Fire Works.
All kinds of fire works at Hong Hal &