The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1892-06-26
EIGHT CENTS a DAY
EiII Enable Any CLIFTON in Amsrica to
Secure the Best Encyclopedia,
namely, the Americanized En-.
cycIOpadia Britannica

Three things ought to find a place
IN every American hcme: The Sacred
Scriptures, a good newspaper and a
thoroughly reliable encyclopedia.
The first We are quite sure every
family in which our paper is taken
already enjoys; the second it has been
the business of our lives to furnish;
the third we place at the disposal Of
our readers from this moment. Eight
cents q day for eight months Will
hereafter enable any citizen to secure
q complete set of the American
lied Encyclopedia Britannica, which,
after careful examination, we con-
fidently believe to be the most
complete, reliable and altogether the
pest work of its kind extant to-day.
This is another illustration of the
motto that lies at the base of Ameri,
can institutions: IN union there il
strength. We have simply organized
our readers into club of enc-clopac
dia buyers, and obtained from the
publishers the concessions which SO
large an organization has the legiti-
mate right to demand. Our reward
will come in 81 increased circulation,
which, spain, will probably enable Us
to sscure similar advantages for our
subscribers in some other direction.
This is as it should be; the publishers
and readers OF o great newspaper
should work together for mutual ad-
vantage.
What the publishers have done is to
lake the Encyclopaedia Britannica TO
pieces and rebuild it with amend
ments and improvements. The latest
or ninth edition OF the original work
was compiled some fifteen years ago;
the american editors nave revised it
to the present year. The original
work was crowded with minute and
exhaustive descriptions of English
towns, cities, counties, borougha,
minor institutions and other matters
OF peculiar interest to Englishmen,
and to Englishmen alon4 while Ameri-
can subjects were treated with the
same brevity as French or German.
The American editors have reversed
this method condensess the articles
on distinctively British subjects within
reasonable limits, and utilized tho
space thus gained for exhaustive dis
cussions Of purely American topics.
The original work excluded from its
plan sill mention of individuals, how
ever famous, who were alive at the
time of its compilation; it says not
word Of more than half the men wEcss
p8mes are written on the psges OF
rodern history-no word of Grant or
Sheridan or Sherman, Harriet Beecher
Stowe, Julia Ward Howe or Elizabeth
Stuart Phelps, Of Cleveland, Harrison
or Blaine, or Parnell, Salisbury or
Bismarck. Thiswoful lapsus, too, hao
been supplied in the Americanized
edition. A series of 1000 biographies,
each brought down to the present
year, enables the reader to learn at a
glance the life story of every noted in
dividual of the present generation.
To all this add complete series OF
maps and number of well-executed
engravings illustrative of the text, and
the Americanized Encyclopedia Bril-
iannica is before you-a work in
whose introduction to our readers Sc
Esei not understandable DEida-
yss VA, glvs 4aA DAILY Herald on,
} ear and the Ael vi Encyclopedias for $50.
IS down and $3.50 per month till paid; TEE
SUNDAY HERALD and the set for $22 SO
and TEE SENI- WEEKLY HERALD and
The set with premium receipt) fox $23. 90
also in monthly payments II desired. Z
dlscOitsst Of per osrt iUfu be diioared for cash
The above offer 10 for the Encyclopedias In
cloth binding; sheep binding $3.50 per nci
extra; half morocco, $500 per set extra
Thess valuable books can only be obtaincf
0y subscribing for TIE HERALD. The ssts
ere now on hand, and we viii DO pleased
70 show samples to any one who VIII CAL
II car office