Wheeling register. [volume] (Wheeling, W. Va.) 1878-1935, 1892-09-26
SAINT" JOHN.
How He worked an "Ad." Among tbs
@. A. r. Veterans.

@. A. r. Veterans.
WASHINGTON, Sept. 25.-The latest
enterprise Of "Honest" John Wana-
maker, President Harrison's Postmas-
ter-General, conceived for the purpose
of taking advantage OF the recent pres
ence in Washington OF the Grand Army,
was quite in line with his attempt 10
advertise his bargain counter among
the delegates TO the Pan-American Con-
ference when they were Masking q tour
OF the country as the guests or the
Government.
Mr.. Wanamaker's agents put into the
hands of every Grand Army veteran
whom they were able TO reach an adver-
tising prospectus of book OF hymns
complied by Mr.. Wnnamsker himself,
and, OF course, sold for the joint bene-
ft of the PoStmaster-Genera and his
publisher. The work is styled, "Liv-
Ing Hymns; a Casket OF Song Gems, by
Hon. John Wanamaker," and is Issued
In connection with series OF Sunday
school books entitled, Little Blossoms
in the Garden Of Home" pretty Pict-
nres for Our Little Pets" Little Lads
and Lasses," Perfect Jewels, Litera-
ture OF Life, Love and Religion" &c.
Mr.. Wanamaker's publisher also ad-
vertises a large line OF Bibles and
hymn-books, published in half dozen
languages.
The attention 4 the Grand Army
was called by Mr.. Wanamaker's printer
TO a work entitled: "Knapsack and
Rife; or War as Seen from the Ranks,
which is declared 10 be full and
varied picture OF army life in all its
phases, including complete chronology
OF the late war and digest OF the PEN
sion laws of the United States.
These prospectuSes have been dis
tributed TO the veterans by men and
boys standing on the corners OF the
principal streets. The name, John
Wanamaker," appears on every page OF
the advertisement in capital letters, and
has undoubtedly served its purpose TO
draw customers for the Postmaster
Generals "Album Of Sacred Song"
This is all disgraceful enough, but
the real scandal is yet 10 be told. From
the manner In which these advertise
ments have been prepared 10 Is evident
that their distribution In their present
form TO veterans Is an atter-thought.
They were prepared as bait to catch the
postmaSters who are appointed by MI
Wanamaker TO handle the peoples
mails. They are now being distributed
In the very envelopes intended for their
transmission to the postmasters. The
printing on the outside Of these envel-
opes makes the whole scheme plain.
This legend appears on each envelope
in large type:
Living Hymns, compiled by Hon. John
Wanamaker, Postmaster General, assisted
by John r. Sweeney, Mus. Doc.
Part of the address IS also printed,
and is as follows: "To tho Post
master -"
With each batch OF advertisements
sent to the postmaster is enclosed the
following letter, printed In imitation OF
typewriting:
DEAR POSTMASTER: We take pleasure
in announcing the appearance OF Lying
HYMNS work complied by Hon. John
Wanamater, assisted by John X. Sweeney,
Mus. Doc, Americas sweet singer ana
song writer.
This is considered one Of the greatest
compilations Of modern times, admirable
in its character and elegant in general ap-
pearance. This warmlyreceived wherever
introduced and highly iHdorsed by the
leaders OF men in every sphere OF life. Min
listers of every denomination heartily rec
ommend il TO their people. II has the
cream of the best sacred songs published
and will doubtless prove 70 be the most
widely circulated and thoroughly enjoy Cd
in the home circle of any book published.
Believing that every postmaster in TIE
country should take a personal interest ID
its introduction and that many Will take
an agency for IL in their own town or town
ship. we offer you an agency for your sec
ton. Do YOU want iti IL you cannot act
as agent for "Living Hymns" please write
on the inclosed blank the names and post
Office addresses Of any book or bible agents
you know of In any part OF the country,
and state IL you can, what book they are
now selling; also give the names ana 40,
dresses Of agents who have been succesSiul
in the sale OF other articles, stating what
they have sold.
For YOUR kindness we will. as soon as
one OF the agents you name or secure Tor
us orders s75 worth Of books, send you
COPY OF Living Hymns" free OF charge.
II is not an unusual thing for agents 70
sell $40 10 $50 in books in week regard
less of its merits; hence with book of
such unusual prospects you will not nave
10 wait long for your free copy.
Horing that you will favor us with your
personal interest, either b. acting as our
agent for Living Hymns" or assist US In
securing q representative In your section,
we are yours very truly,
JouS J. HOOP.
OF course many postmasters VINO re-
ceive these advertisements will con-
ciude that the shortest way TO Mr..
Wanamaker's favor is 70 purchase this
book. The advertising literature Is 50
cunningly prepared that every post
master who receives IL will observe,
first. that the advertised work Is COM
piled by "Hon. John Wanamaker, "
and, second, that II is forwarded 10
printed envelopes, similar TO those used
for sending out department circulars TO
third aud fourth class postmasters.
The scheme is likely TO work In large
number Of cases, and 70 rebound great
ly to the advar ze Of those who pocket
the proceeds OF Mr. Wanamaker's book.
Couldn't Xiii HimseD.
Special TsIeoyo5n % GaS Rsots,a.
COLUMBUS. O., September 25-Wiiliam