The Daily bulletin. [volume] (Honolulu [Hawaii]) 1882-1895, 1892-03-10
ADVERTISING THE ISLANDS.
EDITOR BuLLETIN:-


The subject of advertising the ISL
ands is one that ought to interest
every citizen of this country and
should he thoroughly discussed be-
fore any definite action is taken or
before our public-sprited citizens
are asked to support any scheme that
may be proposed.
The promoters OF the Hawaiian
Bureau of Information would deserve
great credit for advancing the sub.
ject as they have done, were it not
for the apparent fact Of their having
goods to sell being too prominent.
These gentlemen tell the public
that the late arrival of tourists is an
evidence of the good work their eff
forts in advertising have accomplish
ed through the "Vislas of Hawaii"
and other like material.
No credit is allowed the Paradise
of the Pacific which has been pub
lished for years by j. j. Williams;
"The Tourists Guide" by the Ga
zette Co. /; "The Glimpses of Ha-
waii," by the Hawaiian News Co. {;
1.-The Souvenirs of Hawaii" by King
Bros. 1.-The Hawaiian Annual" by
L. G.. Thrum, and number of other
publications with the same object,
which have been in circulation for
years.
In view of all this It seems ridlcu-
lous to claim for the "Vistas of Ha-
wai," which have only come to light
within the last three months or so,
that they should have accomplished
so much in so short time.
Why should these two companies
be aided in their private schemes of
advertising to the exclusion of all
others?
If the proposed plan of advertising
were the most approved, it would not
meet with the opposition that it does,
although it did enable these two COM
panies to shoulder the expense of
their advertising upon the community
at large; but it is decidedly not the
best mode, which has been generally
conceded by those who know. While
it forms an excellent auxiliary to the
better method it should not be con-
sidered the chief plan.
Advertising in the Century, Har-
per's Monthly, and like publications,
is more like it; but to do it properly
it will impose too heavy tax upon
those who support the advertising.
Would it not be a better plan to
subscribe enough to the support of a
periodical like the paradise of the
Pacific" which will enable it to put
out more attractive illustrated paper
to be published monthly or oftener II
it prove advisable, and in this way
patronize home industry? Employ.
ment could then be given at home tc
Hawaiian of merit who has beer
study ing the art of engraving abroad
with marked success. Surely such {
paper will prove more attractive fol
being Hawaiian product.
No one will have the hardihood tc
deny that the newspaper enjoys the
leading position as an advertising
medium, and one can easily see the
advantage this plan presents wher
the difference is considered.
On the one hand you have hand.
book which is gone through at s
glance and laid aside, the illustration:
being the only attractions. TIL.
photographers proposed for framing
are, at best, very uncertain typica
Hawaiian scenes and might easily bt
mistaken for Mexican or othe
scenery, as they would be viewed il
a railroad depot where there ar,
hundreds of other attractive adver
tisements.
On the other hand, take the pro
posed paper. 1t can be sent to Ha
waiian Consuls in all parts of th,
world for distribution. Agents cal
also be employed in any or all thu
principal cities who can attend to tn,
free distribution of such a paper a
railroad depots, steamboat landing.
and such places, where reading mat
ter is always sought after.
1t cannot be denied that such
method, if adopted, would do NOR,
good for less money than any other
Then again each month would
bring something fresh into being
which is one of its chief attractions
You can send such paper over tn,
same route month after month and i
will always prove acceptable and bes
of all it will be read.
There are many other reasons why
such a paper would be best, bu
enough has been said to answer tn,
purpose.
Trusting that those who have ex
pressed their approval of the plan
proposed by "The Hawaiian Burea,
of Information" will give the matte
due consideration, and thanking 70,
for your kindness,
remain,
IAN ADVOCATE OF PRINTER's JNK 4,