Smyrna times., 1892-11-02
Changes at Wanamaker's. S.
THE MARVELLOUS GROWTH OF A GREAT
STORE.

IN 4 MAN ELLOUS GROWTH OF GREAT
STORE.
From the first, Wanamaker's has
been store of surprises. The plan of
business was an innovation, the scoDe
OF 1t revelation, the success of if a
marvel.
For sixteen years the great house
has gone ON widening its field. per.
fecting its methOds-improrin0. I'M.
PROVING.
The word this fall in business circles
is that Wanamaker's is outstripping
even its own past. More attractive
stocks than ever, and such food of
trade as has already overtopped the
record OF any other year, by more than
a million dollars.
An air of thrift and progress per.
vades every part of the establishment
The great masses of merchandise
particularly of Dress Goods-are un.
precedented in amount and variety.
This fall, greater changes than ever
before have been made in the interior
of the building.
-Four boilers, dggregating 600 borsa
power, have been added to the steou1
systems making eteCen boilers in all,
requiring 70 tons of coal day.
The power is required for 13 nv.
draullc elevators, using 1,OOO,OOO gal
Ions OF water day; for 100 miles of
steampipe, used to heat the BUILDING.
for running 4S4 arc lights and 500
incandescent lights, supplied bv 16
dynamos-the largest private electric
light plant in the country fbesides
these, there are 1850 gas iets) and for
the more than eleven miles of 2f inch
pneumatic tubing, reaching to So nav
stations, In as many parts of the store
A new entrance in the store has
been made on Chestnut street near
Juniper street. To the left of this ia
the largest mirror ever silvered in
Philadelphia. The plate, which is
wonderfully perfect, was made in the
western part of Pennsylvania.
On the right of the main Chestnut
street entrance, by great care. labor
ana expense, two large pieces of wall
nave been removed, and a great square
secured for exhibition and selling Dur.
poses. P"i
One OF the finest touches lately
given to the business, is in the RIact
press Goods section. Catching the
thought from some of the beentifnI
household Furniture, the conntars
and fixtures have been built of fne
bird's-eye maple, the aisle aoor boS
oeen lald In small tiles, and numerous
comfortable chairs, to match the new
furniture, have been provided for the
use of visitors. '"'
Inc new outfit for the shoe store ia
said to be the finest and most comnIete
IN America. Nearly 10000 pairs Of
snoes are regularly kept in the "for-
ward stock.
The Optical Store has also been
completely refurnished.
All about the building, and espec-
laIly in Mems Furnishings, Chestnut
street, crystal glass counters have been
introduced, which are at once show
case and selling counter. Help alike
to both buyer and seller.
This combination of counter and
show case finds best expression in the
space added to the silk store, near the
Girard window, west end of Transient
The fixtures to hold goods and
counters from which to sell them. are
entirely made of the finest plate glass.
And within and around them, fresh
inspiration appears. The new decora-
tive silks are in harmony with the
cases.
One of the charms at Wanamaker,s
is the freedom that every visitor feels
Nobody is "nagged" or "lookedn into
buying. Parcels are checked free of
charge. There are resting and retir.
ing rooms. Everybody is welcome.