Grand Rapids herald. [volume] (Grand Rapids, Mich.) 1892-1959, 1892-10-23
Ii LEADS THEM ALL
Siegel's Grand Opening al the
New Store.
The EVENT or The SEASON
In Fashionable Retail CiIcles-Man-
sgeT v. < Vol, the Progressive
Merchant.

Yesterday witnessed the greatest
event OF the season "a retail circles IN
this city. Ii Vas the grand opening of
ege's cloak and suit establishment at
the new store, Nos. % and % Monroe
street. Fashionable edulpages lined
the eurbstone ia front, while throngs OF
the elite society josIled escn other
npon the pavement aud pressed eager
ly forward 10 catch glimpse OF the
rich interior. Within, the establish
ment was crowded To Overlooking. A
countless, restless multitude surged ~
and fro each bent upon seeing all the
beauty ana richness which the estab-
lIsnmeRt contained. 1.-The windows
were objects OF special interest and
arrested throng OF admirers all DAY
and evening. They were filled with
superb wax hgures. representative OF
all ages, aud each arrayed IN some ex-
quislte dream OF the cloak makers art
or gowned IN some dainty conception.
Inc wall cases of the various depart
ments are elaborate receptacles In mas
slve carved oak. each filled with the
choicest styles and finest qualities Of
garments known to the trade. The
stairway leading 10 the second floor
was adorned with ferns and palms,
while upstairs an endless array of deli
cate gowns, skirts, suits and waists
were displayed. Each lady visitor
upon arrival was presented with a
dainty souvenir spoon, engraved upon
the INSIDE of which was the word
"Slegel." These little mementos were
exquisite conceptions in silver and
gold. and over 10000 of them found
eager applicants awaiting them. The
opening began at ii q. m. and lasted
until 10 p. III. Long before the open
ing hour throng was congregated
upon the sidewalk awaiting admission,
and 1t did not abate until the fashion
able shopping hour had passed.
SiegePs New store.
The new establishment presents one
Of the most imposing fronts along Mon
roe street. The building is 10 by So
feet in ground dimensions, three stor-
:es high, with spacious basement. 1t
is steam heated and electric lighted
throughout. The lower floor is carpeted
in rich ADMINISTER velvet, of suodued
tints. The wall cases, stair routes,
light we'll, Office and window finish are
carved and finished in panel and grill.
upholstered settees. The ceiling and
side walls are finished in harmonious
tInts.
The second floor is carpeted with .
rich velvet carpet, the walls finished in
ecru and gold, and the cases and furni-
ture made to correspond with the floor
hAl0
two spacious bays, each affordIng q
nne vista, and each containing some
exquisite gown or some dainty robe or
mautel. The windows are spacious
apartments of themselves. They are
backed by beveled mirrors, and richly
finished IN carving and grill. They
contain designs IN lncandescent globes,
each spelling the name "Siegel."
When lighted they present blaze of
effulgent light.
BY Departments
The lower floor contains the
fur, plush, black and cOlored
wraps, and the children's and misses
departments and offices. Each of these
departments is complete in itself and
contains everything obtainabe in the
foreign and domestic markets within
the range of metropolitan retail es-
Enlistment. The lines of sealsklns
and fur goods are as complete as can
be found west OF New York. The lines
of opera cloaks and NANTES are COM
plete and exquisite. The children's
department is fully up to the standard
of the stock for adults.
The second floor contains the suit,
robe. sacque, muff, skirt. tea-gown and
other departments. Each is complete
In all particulars and lacks no feature
or article To- be found IN the leading
establishments of the kind today. The
silk skirt department Is one of the new
departments Of the establishment. 1t
is a revelation of beauty to most per-
sons TO visit 1t. There are delicate and
tasteful garments of all tones, styles
and qualities. One may select a skirt
at any price from 81 to SIS, the styles
and qualities being endless IN variety.
In It's new quarters the firm OF
Slegel IL Co. occupies the entire
building. The basement is used
for shipping and for Wholesale
stock. The third fl or is used for re-
serve stock and storage. Each floor
contains dressing room and toilet
apartments.
siegeI & Co.
The firm of SIegel q Co. is one OF tho
leading firms OF the kind IN America.
IL MAINTAINS some twenty establish
ments IN our leading cities each one a
leader IN It's locality. The firm IS eI-
teusively engaged in manufacturing.
beng one of the largest producers IN
Tins country. They are also the larg-
est importers of closks and fine ladies'
goods.
Ihelr adyent In tins city occurred