St. Paul daily globe. [volume] (Saint Paul, Minn.) 1884-1896, 1892-11-15
THE NEW TRADE JOURNAL
To Be Run Under the Jobbers'
Union Auspices.

To Be Run Under the Jobbers'
Union Auspices.
st. Paul is soon to have first-class
trade journal. 1t will be published
weekly, and i'll form 44-page quarto
book. About three months ago the
lobbers' union took under considera-
ton the matter of establishing such
publication. A committee. composed
of j. w. Cooper, g. w. Hackett, A. ii.
Lindeke, Joseph McKibbin and 5. b.
Foote, was appointed to make careful
canvass Of the field and report the adj
visibility of carrying the scheme
through Oct IA, after many meetings,
the committee returned most favor
able report. The report set forth:
Your special committee appointed to
consider the establishment OF CONNER
cial paper be- leave TO report that,
after careful investigation, they find
that the present paper, the journal OF
Commerce, has but comparatively
limited permanent circulation and has
very little foundation OH which to build
such poper as this market needs
However, in the establishment Of the new
paper, arrangements have been mace
with Mr.. Foulke to discontinue the
Journal of Commerce.
The paper will be owned and pub
lished by Brown, Treacy & Co. 1t will
contain forty-four pages, twenty-five OF
which will be devoted to reading mat
ter and twenty-five exclusively TO adj
vertislng, and of such character that
it will be entirely satisfactory to this
committee, under whose supervision it
will be issued"
The report of the committee was
adopted, and the paper Will be published
under the direct supervision OF the
standing committee, while I'll. ID. Brown
will be manager. The standing com
mittee is composed of j. w. Cooper. A.
III. Lindeke, Joseph McKibbin, Ii. Z.
Rugg and S. B. Foote. This committee
has sent out Il prospectus in which is
set forth:
''IJ will be first-class in every respect.
Good material will be used in its make
up: the appearance viii be neat and
attractive; the editorials and other read
ing matter will be fresh. newsy and en-
teftaining; the quotations will be cor
rected weekly. and the circulation will
be bona fide. 1t will contain live ar
ticleS OH the various lines Of trade. An
active reporter will spend his entire
time among the jobbers and manulact-
urers, interviewing them, studying the
conditions OF trade, etc, and the cOnclu-
sions will be published weekly. 1t will
be the best advertising medium in the
Northwest, and the rates for the same
are equitably based Oh business prin-
ciples. 1t will magnify the Importance
OF this market and this city generally.
A complete classified list Of every job
bling, manufacturing Institution will be
published weekly. There will be a series
of articles OH st. Paul manufactures,
banks, railroad facilities. educational adj
vantages. etc. LII fact, everything that can
add to the value of the paper. both to
the advertiser and the reader, will be
comprised. We beSpeak for il yonr
liberal patronage. For the first year
each advertiser will name list Of sub
scribers based on the amount of adver
Using space occupied. which is nearly
200 copies per page. If any names are
duplicated new names will be called for
in lieu of the duplicates; thus no dealer
will receive more than one copy Of the
paper"
The name selected is ''St. Paul Trade
Journal" Mr.. Brown has already de-
vised a beautiful head for it, and is en-
gagged in laying out the general design.
1t will be most attractive in every par
ticular. such as this distinguished firm
is capable of producing.