The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1892-10-23
EIGHT CENTS a DAY
EilI Enable Any Citizen In America ta
scsure The Best Encyclopedias,
namely, The Amsricanized En-.
cYcIopmdia Britannica.

Three things ought TO find place
IN every American home: The Sacred
Scriptures, q good newspaper and
thoroughly reliable encyclopedias.
The fret we are quite sure every
family in which our paper is taken
already enjoys; the second iJhas been
the business OF our lives to furnish;
the third we place at the disposal OF
our readers from this moment. Eight
cents a day for eight months Will
hereafter enable any citizen to secure
a complete set of the American
lied Encyclopedia Britannica, which,
after careful examination, we con-
hdently believe to be the most
complete, reliable and altogether the
BEST work OF its kind extant to-day.
This is another illustration of the
motto that lies at the base OF Ameris
can institutions: IN union there IL
strength. We have simply organized
our readers into club of enc-clopm-
dig buyers, and obtained rom the
publishers the concessions which SO
large I'd organization has the legiti-
mate right to demand Our reward
viii come in q increased circulation,
which, again, will probably enable US
TO secure similar advantages for our
subscribers in some other direction.
This is as it should be; the publishers
and readers of great newspaper
should work together for mutual adj
vantage.
What the publishers have done is TO
take the Encyclopedias Britannica TO
pieces aud rebuild it with amend
ments aud improvements. The latest
or ninth edition of the original work
was compiled some fifteen years ago;
the American editors have revised it
to the present year. The original
work was crowded with minute and
exhaustive descriptions Ct English
towns, cities, counties, boroughs,
minor institutions and other matters
of peculiar interest to Englishmen,
and to Englishmen slonL while Ameri-
can subjects were treated with the
same brevity as French or German.
The American editors have reversed
this method-condenee4 the articles
on distinctively British subjects within
reasonable limits, and utilized the
space thus gained for exhaustive dis
oussions of purely American topics.
The original work excluded from ita
plan all mention OF individuals, how
ever famous, who were alive at the
tins of its compilation; it Gays not q
word OF more than half The men whose
pames are written on the pages of
g,odein history-no word OF Grant or
Sheridan or Sherman, Harriet Beecher
Stowe, Julia Ward Howe or Elizabeth
Stuart Phelps, OF Cleveland, Harrison
or Blaine, or Parnell, Salisbury or
Bismarck. This wotul lapsus, too, has
been supplied in the Americanized
edition. A series Of 1000 biographies,
each brought down to the present
year, enables the reader to learn at
glance the life story of every noted in
dividnRl Of the present generation
TO ell this add complete series OF
maps and q number of well-sxecuted
engravings illustrative of the text, and
the Americsnized Encyclopaedia Bri.
tannica is before you--a work In
whose introduction to our readers ws
elsi not unwaoantahls pEae-
We win give THE DAILY HERALD one
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