The Southern herald., 1892-02-26
YoUR LOCAL NEWSPAPER.
WY n shouId he Supported IN Prsisf'
sBcs 70 the City Weekly.


Asa factor in the progress, develep-
ment and prosperity Of 3 community
large or small, the newspaper, properly
conducted, Is q potent iuaaence which
Is frequently unappFeeiatsd and under
valued. In the scope Of its advantages
each individual member Of the com
munlty becomes q recipient in the re-
suit Of its general benefits. No ether
human influence exercises the tremend-
Gus power which is and can be welded
br a free and untrammeled press for
the aocOmplishmentoia any good purpose,
being greater than public opinion or
sentiment, which 1t 50 largely creates.
The influence Of the local press Of
community is so Overshadowing any
other power that the use Of It's columns,
advertising, as they do to the world, tho
social and commercial events Of town,
city and county, should be very care.
fully considered In its relation to the
community Of which it is the mouth
piece. Il has happened, unfortunately
for some communities, that at times
they have had newspapers in their midst
which have been so sensational, 50 un-
reliable, or so miserably managed as 70
have been rather drawback to the pro-
gress Of their locality than otherwise,
and reproach, II not an insult, 70 the
intelligence Of their constituency. Far
better would it have been for the peo-
pie had such papers died when a-bOrn-
ing.
The publisher Of newspaper, II ap-
pretending the dignity and Importance
Of his position, should feel conscious OF
the grave responsibility Of moulding
public opinion-making character, shap-
ing and directing Its destiny, for the
veal or woe of society. Alasl too many
lose sight Of this essential feature, and
In their greed for filthy lucre vitiate
public taste, debauch moral sentiment
induce a morbid hungering for 3 certain
kind Of sensational reading, and then
supply the demand they have so indus
triously labored to create, thus ignoring
all moral responsibility. This 10 called
enterprisel This same class OF papers
will lift their hands In holy horror, ap-
palled at the spread Of crime, which
themselves have indirectly fOstered.
But we did not intend to moraliEe.
Bringing the paper question home to
you, dear reader, we will say that It has
two sides to it-a mutual Relationship
, the one to the other. In one sense, the
s press makes the people and the people
8 make the press, just what each are. II
q your local paper, from any fault in itl
! character, is not flt representative Of
s the people, starve 1t to death; stranglC
a 1t; knock II in the head; put yourself
; and it out Of misery, and don't be LONG
. abOutiti Don't suffer it TO drag along
4 in slckly, Improbable existence to th'
+ detriment of your town and county. /
Y IT is an upright sterling sheet, with al
}, ambition to dare and do all in its p6we
L for the moral elevation and pecuniar!
l. prosperity of the people, then give 1t al
l. ungrudging, liberal support in subscrip
u tion, advertising, job work and kini
's words, don't rely too much on tn
g latter, however, for neither the pape
N warehouse nor the storekeeper will TAX
Ie them In exchange for neccssaries,) an
thus encourage 1t TO do better and better
ID There are few publishers who will nc
of take neart thereby, have their ambitio
lg stimulated and make their readers
n better paper. The man who does nc
n, take his local paper and does not read
s. or care to know what is going on aroun
- him in this wldo-awake age Of progress
rs should gather up his traps and "hih
% out" TO some other country and giN
bc room for q better citizen. He Is I
he better than q warty knot on tree
On neither useful nor ornamental amor
mankind.
= The good-meaning but kind heart'
~ citizen will say, Oh, can get Il
- Weekly So-and-So for dollar year
:. Yes, and without disparagementt to tho
Yo p. papers, let as say that they arc as b
- -, as a bedspread with type SO small thatit
~ little satisfaction to real them. II
~ weekly made upfrom city daily doesI
~, s cost as much to get It up as do
"S ."S the country paper. Being a prac
's~ M cal newspaper man, familiar with eve
department Of city daily, we know e
actly what we are talking about.
-. ~ they give you local news or advoca
~. ~. your local interests9 Is your town
M county benefited directly by the
=. Are they interested in you, PERSONAL
- -. Yes; just one dollar on subscripti'
~ Take your local paper first; take 9TH
- II you are able; read, read but suPPc
Eh YOUR HOME PAPER.-Obion CTen
oue Courier.
on- ==----@