Pittsburg dispatch. [volume] (Pittsburg [Pa.]) 1880-1923, 1892-01-09
THERE IS ONE WAY
And Only One by Which Genuine Sue
CESS and Public Confidence
May Be Secured.

| You Cannot Advertise Man Into a Special.
| ist-Let the History ofthe Medical Prac-
tice of Pittsburg Demonstrate That
After That, Low and Uniform Charges,
| SkillfuI, Faithful Work and Genuine
knowledge of Diseases and How to Cure
Them-These Form the Foundation of
| Success.
| Until the innovation made by Drs Cope
| land, Hall and Byer5 in placing medical
| skill and thorough and scientific treatment
for all diseases within the reach of all, by
system of low and uniform prices. it was al
most impossible for people in moderate cir
| cumstances to obtain the aid of skillful and
| conscientious specialists. The fact that in
spite of their well established and fairly
earned reputation for honest work, skillful
treatment and successful results they still
maintain their low and uniform charges
shows that they aim not alone at financial
success as practitioners, but as well at the
accomplishment of the greatest possible
amount of good in the community.
We have heard in the past, and still hear
for that matter, many complaints over the
exorbitant fees charged by persons claim
ing to be specialists in throat and lung
troubles. 1t is not only true that Drs. Cope
land, Hall and Byers charge the low and
uniform fee OF
So 90 Month for Medicines and Treat
ment,
but that a cure under their system of treat
ment Is more certain and more rapidly OBJ
tanned than any other known method and
what is better still, their results are per-
manent, as shown by continual reference to
cases printed years ago and reaffirmed by
the patients speaking to-day.
Skill and success in the practice of medi-
cine can be no longer estimated by the size
of the fees, when specialists having the
largest practice and the highest and best
rnF1 tafi finrn fOr-h sl-i 1ful nd
full work, place their fees so low as to be
within the reach of all classes Of people.
Under these conditions it is plainly the skill
full and faithful work of these specialists in
the first place that cause their pronounced
prosperity and success Others may in some
measure try to follow their lines OF work,
but
They Cannot Initiate
the superior education, training and expert
ence which has given them their acknOwl-
edged mastery over the diseases in their
specialties, and makes it possible for them
to carry on their practice permanently. and
successfully at such rates.
You cannot advertise man into a special
ist. Training, experience and skill must
come first, and then your advertising will
have the merit of genuineness and truthful
ness, and will succeed. This is the secret of
the whole matter. This is the secret of the
failure of so many. They are advertisers
first; specialists afterward. The order must
be reversed; specialists first, qualified by q
regular medical education and by special
study, training and experience; then adver-
tisers. There is no other way to secure per-
manence, public confidence and success,
and those who try any other way will fail.
Poorly or partially trained men may, by
spectOus and untruthful advertising or rep
resentations and by charging large fees for
short time deceive the public and make
money, bnt it is only a question of time
when the offense is discovered, and univer-
sal contempt is their reward. Genuine skill,
genuine experience, permanent location,
skillful and successful treatment, low and
uniform fees; this to-day is the only path
way by which the specialist may obtain sue
cess and public confidence.