Evening star. [volume] (Washington, D.C.) 1854-1972, 1892-04-16
To ATTAIN Success IL Any BUSINESS REauInSs


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To ATTAIN Success Is Any BUSINESS REauIRSs
pArIg:CE. Perseverance AND A IHoRoU9a
hNowLEDGE OF Thar PARTICULAR DusISsss
The maEsrs OF the Crawford Shoe must be
possessed Of all these requisites. Judging from
worl!-~ido popularity and almost universal use
OF this shoe.
The projectors OF this enterprise started out
with the feeling that there WAS 20 laore reasoa
IN man paving war prices for good shos
'nan ;herc was IA his paying war prices for a
sooi barrel of hour. Wheat planted by hand
ant. handled by hand unit! ready for use as.foar
makes no better bread. if as good, than wLea.
Planted and handled in She more modern wa
Shoes made in larre numbers. partly bv hand
and III par. by the aid o. "a dorm machinery by
ycll-pald, skilled workmen under experienced
forei2en arc neater wear better. and are worth
moro to the consumer shan those piade TIE osd
way twenty or thirty Years since, aad the
makers OF tho Crawford shoe claim that with
their nuuie-oaS-shapea lasts il all sizes and
widths ii man can be better fitted IN one Of their
Crawford Shoe Stores than il possible with
shoes nada TO msasure.
In order 10 increase their business 20 n mint
where the largest number oi shoes could he
made and sold at the smallest amount OF profit
they advertised the merits of their shoes very
extensively. and now feel that gith thsir iEl-
mense sales it will be impossible for any ORC 20
sell shoe as good as tho Crawford for any,
thing Ike the same money. ko:iaS Gu this
fact. they have opened additional Crawford
shoe stores and today sell more gentiemen's
line shoes than any party in tho world.
Commencing i'll small factory with only q
% shoe and Two snail stores in Boston, they
now occupy two large factories Of thsir own
make shoes ranging from So 10 81. so ard
tweaty-one line stores are required to meet
the demands OF the public for this shoe.
Trey are thinking seriously OF starting
Crawford shoe store N London for the sale of
len /. h,.-y al,
compete FOR business in England.
n large amount OK money was spent and fog
time lost. IN working the sale Of the Grew
ford Shoe up to point whore the small profit
maze on each pair would amount in she sgsrs-
gate TO q sum sufficient 20 pay the large OK
penses OF selling and yet leave profit TO COM
pensate FOR capital and time employed in this
enterprise.
They recognized the fact in starting that no
amount OF advertising would induce man to
buy second pair OF poor shoes. and felt con-
ident that no matter how much they spent
In advertising their Crawford Shoe il would
come back with interest and We are assured it
has.
They have six large stores in Boston, seven
In New York and Brooklyn. three In Philadel-
Phia, one in Hartford, New Haven, Proyi-
dence. Baltimore and Washington, d. c. They
have three on Broadway, New York, and are to
open fourth one May down town near WsN
street.
The great success Of tho Crawford Shoe
shows what throe men, each doing their part,
all working with one common object in view,
can accomplish in the short space of Ave years.
The public are now receiving the benefit in
the shape of irst-cRss shoes at . very low price,
quality considered. No know there are hundreds
OF dealers who are trying to convince the public
that they have . shoe just a. good as "Ths
Crawford" but until they have The Crawford
Last" the Crawford skill, the Crawford trained
workmen and the Crawford experience they
can never induce . man wearing Crawford
Shoe to quit It for any other make. And II you
ask, what il there about the Crawford shoe
which makes IL 90 much more desirable than
hundreds Of other makes, our answer Is comfort,
on account Of the way Ii 10 made, and economy,
on account Of tho ability to give you the best Of
stock, put together by the most skillful work
mon. with just one profit added
In trading with this company you do not pay
other peoples debts In all their twenty stores
their terms are cash. Their landlords pay cash,
their statesmen pay cash. and even the presidents
and other officers Of the corporation pay cash
for their shoes. In fact, everything ID done on
cash basis.
The Crawford Shoe was first offered to WASH
ington people about Eve years since. II at
once became popular, and iss sale has gone on
Branch Crawford Shoe Store 10 among She very
best Of them. This fact has induced the pro.
prietora to take a long lease of their present
store, No. 90S Pennsylvania avenue, and to re-
model and entirely rs6t and refurnish is in q
manner superior 70 any shoe store in this or
any other country.
Tho orders given their superintendent last
fall were to make It the finest shoe store in the
world without regard to cost He has had men
at work on II all winter. and good judges admit
there 10 nothing like It anywhere. The furni.
ture and electric Light fixtures all from special
designs. The windows are very neat and a.
traetive.
The CHARTERED eak door u worth dsy's vslk
to see. The castings are all hand made and hand
carved.
Ladies - wall ~ gentlemen are invited to
viait aud inspect this establishment ana srs
particularly requested 70 invite their friends
visiting the city to do So