Morning journal and courier. [volume] (New Haven [Conn.]) 1848-1894, 1892-03-23

| vantage over her sisters who have but ons
If 1t is hung in the middle.
"BUsINEss Is BUSINESS"
What Resulted From Living Up {
That Motto.
From Treasure Trove.l
| There is a man who lives in the city G
New York who has accumulated quite
fortune by simply advising people what
do. There always will be large numbe
of persons who are unable to rely on thei
own judgment. Others come to conclu
sion with ease and certainty.
A young man had accumulated one thou
sand dollars, and was debating whether b
should buy a small candy store with it o
whether he should lend it on a mortgage
The latter he knew was the secure way
The other promised great profits. In thi
perplexity he saw an advertisement: "Ad
vice given to those going into business"
After stating his case the counsello
said: "My fee will be Ave dollars in ad
vance"
When this was paid he asked:
do you understand the candy husi
nessF'
mo; did not think it was necessary
expect to supervise 1t merely"
"Then you will lose all your money il
three months"
"You think had better lend the money
on the mortgage"
81 do not say that. What is your bust
nessa that is, what do You perfectly un
derstandF'
''I know the pickle business through
and through. can make pickles of al
kinds, but I do not like itn
Never mind what you like. Go and
get small place and make pickles. &c
from hotel to hotel, restaurant to restau-
rant, and sell them. In ten years come
back and see me. You will have ten thou.
sand dollars at least"
AS the young man was going away he
was called back
"Here is card. want you to put il
where you can see it a hundred times q
day." These were the words on the card:
Business is business. Men don't do what
they like; they do what they can"
The card had q fascination for him. He
read it with care as he walked along the
street. AS he studied it new light seemed
to enter his mind.
He found dingy basement and began
to arrange for his operations. OF course
vinegar must be got, several barrels of it.
Some was offered him at ten cents gal
Ion, some more was shown at five cents
(Which shall takef He thought of the
words on his card. He seemed to see peo-
pie testing his pickles, and, not liking
them, depart without buying. "They will
know good vinegar" thought he; and so
he bought the honest stuff.
In a few days several tubs of materials
\ ~ l. 4, L.
them. Now he greatly dreaded to face
strange people and push his goods upon
their notice. He never had courage when
a boy, and now as a young man he felt
more timid. But he thought of the words
of the card and entered restaurant. The
evident manager was blooming young
woman; and the pickle dealer was more
afraid of women than men. But "busi
ness is business" repeated itself over and
over and over in mis- mind.
The answer to his statement was that
his pickles would be tried, and, if found
all right, would be purchased.
"Glad got that good vinegar" thought
the young man; and he began to feel there
was a certain power in the maxim his ad
wiser had given. He began to feel cour-
age he had never expected in meeting peo-
pie and trying to sell his goods to them.
Calling at a store to get, If possible, an
order for pickles in bottles, he was quick
ly and rudely met with: 'Don't want to
see any such stuff" Noticing the utter
dismay on the young mans face, the mer
chant said, short and sharp: "Don't you
know enough of business to put up your
goods attraotivelyi'
As he retreated, ruffied and disheart-
ened, the maxim repeated itself over and
over, with this additional sentence: ''It
is business to put up goods attractively."
He sought out photographer and had
some handsomely colored labels printed.
"They will buy the bottles" said
friend, Just for the picture you have on
them"
When he had gained sufficient courage
he sought out again the merchant who had
rebuffed him. 81 have come to make you
a present of box of fine pickles"
"Why do you make me a present of
themr'
"Because you gave me advice that is
worth great deal"
The morning of ono Fourth of July
came, and he pondered whether to go to
his store or not. All at once he thought:
People going on picnics will want pick
les" 1t was the magic words on the little
card that ran through his mind. He
found, as he had thought, large number
of buyers waiting for him.
The little card was consulted in all sorts
of weather. II q man made a proposition
to him of any kind and he was in doubt
he would go and look at the words, though
he knew them by heart already. One day
a cheese merchant came to persuade him
to buy his stock.
people" said he, "who buy pickles al
ways buy cheese. You will do big
trade
1t was temptation, He went and
looked at the words and studied them in
tently, trying to think out their applica-
tion to the case in hand. "Men do what
they can." he reflected. al would like to
sell cheese; but 1 know 1 can sell pick
les" Then he returned. Now he was
resolute and firm, although by nature easi-
ly bent and swayed by the words of 9TH
ers.
Business is business" he said. ~ am
in the pickle business. If cannot make
money in this 1 shall quit and go into
something else; but 1 will not have two
kinds on my hands"
1t was q turning point. After this he
could refuse all influence to go into some
thing that seemed at the time more lucra
tive. He was not only industrious; he
had a fixed principle of action. OF course
he was successful. ALI men who put in
dustry and mind to their work are bound
to be successful. When the ten years
were up of course he had the ten thou
sand dollars, and more too.