The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1892-04-27
EIGHT CENTS a DAY
VIII Enable Any Clifton in America to
Secure the Best Encyclopedia,
namely, The Americanized En-.
cyclopadia Britannica.

Three things ought to find place
IN every American home: The Sacred
Scriptures, good newspaper and q
thoroughly reliable encyclopedias.
The first we are quite sure every
family in which our paper is taken
already enjoys; the second it has been
the business of our lives to furnish;
the third we place at the disposal OF
our readers from this moment. Eight
cents day for eight months viii
hereafter enable any citizen to secure
a complete act of the American
lied Encyclopedia Britannica, which,
after careful examination, we con-
fidently believe to be the most
complete, reliable and altogether the
pest work of its kind extant to-day.
This is another illustration Of tho
motto that lies at the base of Amerio
can institutions: I'll union there is
strength. We have simply organized
our readers into club of enc-clop@-
dia buyers, and obtained rom the
publishers the concessions which so
large an organization has the legiti-
mate right to demand. Our reward
will come in a1 increased circulation,
which, again, Will probably enable us
to secure similar advantages for our
subscribers in some other direction.
This is as it should be; the publishers
and readers of a great newspaper
should work together for mutual adj
vantage.
What the publishers have done Is to
tzke the Encyclopedia Britannica to
pieces and rebuild it with amend
ments aud improvements. The latest
or ninth edition OF the original work
was compiled some fifteen years ago;
the American editors Eavs revised it
to the present year. The original
work was crowded with minute and
exhaustive descriptions of English
towns, cities, counties, boroughS,
minor institutions and other matters
Of peculiar interest to Englshmen,
and to Englishmen alon(s while Ameri-
can subjects were treated with the
eame brevity as French or German.
the American editors have reversed
this method-condenses the articles
on distinctively British subjects within
reasonable limits, and utilized ths
space thus gained for exhaustive dis
cussions OF purely American topics,
The original work excluded from itl
plan all mention of individuals, how
ever famous, who were alive at tho
time of its compilation; it says not q
word Of more than half the men whose
pames are written on the pages oi
y,odern history-no word Of Grant OF
Sheridan or Sherman, Harriet Beechel
Stowe, Julia Ward Howe or Elizabeth
Stuart Phelps, OF Cleveland, Harrison
or Blaine, or Parnell, Salisbury d
Bismarck. This woful lapsus, TOO, hal
been supplied in the AmericanizeC
edition. A series Of 4 600 biographies
each brought down to the presen'
year, enables the reader to learn at {
glance the life story Of every noted ID
dividual of the present generation
To sll this add complete series o
maps and number of well-executeC
engravings illustrative of the text, anc
the Amer1canized Encyclopaedia Bri
tannica is before you-a work il
whose introduction to our readers 81
feed a not unwatrantabla DIds.
We will give The DAILY HERALD Of
year and the set OF Encyclopedias for IS
| 90 down and $3.50 per month till paid; tt
/ SUNDAY HERALD and the set for S22 8
and THE SEMI WEEKLY HERALD n
the set with spremium receipt) for $685.
also In monthly payments II desired.
dSscoUst Of per esnt. t0aI be dIlosUed for c0s
The above offer is for the Encyclopedias
cloth binding; sheep binding $3.50 per 8
extra; half morocco, t5.OO per set exit
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