Grant County herald. [volume] (Lancaster, Wis.) 1850-1968, 1891-12-17
A G.. Morse.

If the success of an idea be the
triumph of a principle, then assuredly
the evolution of insurance is alb dilute
And these remarks are true notably of
life insurance, which has been deyel-
oped to the plane of an exact science
by years of observation, comparison
and expe ment Not only has the benz
eiicent element Indicated been placed
on a basis that is bound to endure and
expand with the march Of progress, but
il has become one of the most potent
factors i'm the economics OF the age.
And this naturally leads up to an eX-
animation of the merits of the leading
institutions of the day devoted to plac-
ing risks on life, with the unavoidable
result that for general features OF excel
lence no association of the character
mentioned in existence comes within
measurable distance Of the old estab-
lished company. The Northwestern
Mutual Lite of Milwaukee. Wis This
is by common consent the most success
tul, the most progressive, the most
solid and altogether the foremost COM
panY OF the kind organized, and occu-
pies niche in public esteem and favor
entirely its own. A policy written in
the Northwestern Mutual Life, is safe
and profitable an investment as a man
could possibly make, being as good as
a Government bond for its face value,
and is except onably liberal, simple
and concise, presenting IN greater
degree than any other offered the var
inus considerations sought for in life
insurance In this intelligent age the
necessity of insurng ones life is no
longer debatable question. 1t is now
recognized as an absolute duty. A
matter likewise of the greatest impor
lance is the selection of a good and
reliable company, and one IN every way
worthy of public confidence.
That the Northwestern is the safest
company is easily understood from its
being altogether the strongest of the
large companies, and, in addition to
this, having by far the lowest mortality,
the highest rate of interest, and being
the only company without single dol
lar of tiuctuahng securities, and de-
barred by charter requirements from
owning or loaning upon such question
able Investments. 1t isa purely mutual
company, and its charter absolutely
prevents the accumulation of proxies
IN the hands of any one man or any
number of men, and their use by
officers, trustees, agents, clerks or en-
ployees.
That the Northwestern is the cheap
est company is proved by thousands of
comparisons of similar policies, issued
upon the same plan and Tor the same
amount Such comparisons show all
the way from fifteen to forty per cent.
in favor of the Northwestern in cost;
and on older policies from seventy to
one hundred per cent, in favor OF the
Northwestern.
That the Northwestern Is the best of
all life-insurance companies arises from
the fact that 1t is the only company
possessing the characteristics described
in the above two paragraphs. For
these reasons also, the Northwestern
has attracted the attention of the better
class of life insurance workers, many
of whom have become its agents from
conscientious motives-for the reason
that the Northwestern, by any and all
tests known to life insurance experts
or from the published experience Of
large Insurers in all parts OF the coun-
/ try. is the safest, cheapest and best
The business done by the above
named gentleman has attained to pro-
portions of great importance, doing as
he does, by far the greatest amount of
business done in hisdistrict. Personal
/ lv it may be said of Mr.. Morse that heis
a hustler from the ground up, and is
regarded in insurance circles rs one Of
the best posted insurance men ia the
state. He was for four years clerk Of
the Grant County Court. which position
he aeceptably filled with honor and
credit Is himself He i an old soldier,
having belonged to Go. f., eth ". Y. l.
A company which has the proud, vet
/ sad honor of having lest more men
killed ana wounded during the war
than amy other regiment from the state.
I This company was i part Of that glorl-
Gus brigade known as tue Iron