davidaulloa/AmericanStories huggingface dataset:
The morning call., 1891-03-04
MEN ABOUT TOWN.
Short Stories Gathered From the
Hotel Corridors.
a Passenger Who Came on the California-one
on the Lawyers-Ended in Sadness.
Drury Melone's Necktie.

"Forty-two years to-day" said United
State Surveyor-General Pratt as he sat in
the lobby of the Palace Hotel on Saturday
night, 81 arrived in San Francisco on the
old steamer California OIL her first trip to
this Coast. We came ashore in the after
noon and that night slept in a tent in Happy
Valley. l remained here during the summer
and returned East, arriving in New York on
Christmas day, 1919 was the first to go
back and thousands flocked to see me, many
out of mere curiosity and many more to ques-
ton me in regard to the wonderful stories
that had drifted back. If ventured out
for walk some one would recognize me and
in a few moments there would be perfect
jam of people 10 louk at me. am inclined
to think that was sort of seven days won
dar -
The morning call., 1891-03-04
who shaIl Have the Money ?

An interesting suit is on trial before
Judge Levy. Abouta year ago Albert ).
Wheelock departed this vale OF contentious
and lawsuits. He had $1,000 or more on de-
post at the San Francisco Savings Union,
1t is still there and will stay there un'i'
Judge Levy decides whether Almon vince
lock, the nephew, or Arabelia ". T .%arn,o
the landlady, has the best title thereto
Arabella seems to have the best Of the bar.
gain up to date. for she holds what purpors'
The morning call., 1891-03-04
A PLEASANT PLACE.
Great Inducements for Those Desiring to
Secure a Home.

Great Inducements for Those Desiring to
Secure a Home.
Editor of The Gail: This is fine county,
and If better known would soon be thickly
settled by those who wish to engage in fruit
raising. The land about here mostly be-
longed to the Government until within five
or six years, when il was thrown open to
settlement The railroad reached here a
little over four years ago, and when 1t is
completed through to ElwoOd, which Will
probably be within two years, 1t Will be the
main overland route by way OF Los An
geles from the East. When this shall have
taken place, and the country becomes better
known, property will increase rapidly in
value.
The first Of the young orchards have come
into bearing within two years, ana the frult
already grown proves beyond doubt that
the country round about here Is admirably
adapted to fruit-raising Peaches, prunes
and apricots, especially. grow to be very
large and have a fine flavor. The young
trees make a very large growth. without
irrigation Grapes also do well. Ore oil our
neighbors is setting out raisln vineyard
this year. Mr.. S. Webster is adding go
acres of fruit to his old orchard of five acres.
| His place is two miles from San Miguel
| He has also another ranch OF 80 acres one
| mile from town with 80 acres IN fruit one
| and two years old. Mr.. AppOnYl OF San
|
and is now engaged in setting out % acres
of it in fruit. The acreage planted to grain
this year is much larger than ever before.
The season until within the last ten days
has been very favorable for blowing and
seeding, with just enough rain for that pur-
/ pose. During the last ten days we have
mad between four and five inches of rain,
and it is still raining as L write.
Good land can he had, only two or three
miles from town, at from SO to Sl5 an acre,
in tracts ranging from 40 to 100 acres. The
land is rolling. and has a conSdera BIZ
growth of oak trees upon II, but no under
brush. None of. it is waste land, all beins
good fer pasture. The grass is of the var
ety of bunch, burr clover and aifIieree
The land is not rocky, and furrow may be
run for miles without striking ii stone oil
stopping the plow. San Miguel contains
about fifty buildings, all being of frame Elk
cept six,of brick. The town is young, bu
is gradually growing. TIE distance to Sa
| San Miguel Feb rs, 1891. EVEN DoELEa.
The morning call., 1891-03-04
Probably a Harmless Lunatic.

Less than month ago middle-aged man
of good address appeared in this city and an
nounced himself as u. F: Ballard of Bal
lard & Reddck,' billiard manufacturers of
Dixon, OHIO. lie went to various wholesale
houses and ordered goods valued at $1,000.
but before shipping them the firms made an
investigation and failed to discover. the
whereabouts of Ballard u Reddlck." so
the goods were not shipped. 1t is now sup
posed that 81. +. Ballard" was harmless
iunatic. During his stay here he swindled
no one aud paid his bills as he went along
The morning call., 1891-03-04

A scientific examination of California
sweet wines is being made in the rooms OF
Internal Revenue Agent Eldridge in the APP
praisers' Building. Messrs. r. b. Dunlap,
Deputy United States Collector at San Jose,
and j. W. Conger, Deputy Collector. at
Fresno, are detailed by Acting Revenue Col
lector Ycungberg to represent the Govern
ment in the tests Special Gauger Nelson
represents the revenue agent, while Pro-
fessor Hilgard; Stale Analyst. with MesSrs.
Colby and Paparilli as assistants, repre-
sent The wlne-grnMers Of the State
The morning call., 1891-03-04
pai,way Postal Clerks.

A meeting Of the railway postal clerks
running out of this city will be held week
from to-day for the purpose of organizing q
mutual benefit society 1t is intended to
create fund from which substitute will
be paid in case a regular clerk is sick. or for
any other reason is unable to fulfill his
duties. There are nearly ninety clerks run
ming to this city, and by paying small
monthly dues they will soon have good
fund for the nnrpnSe intended.
The morning call., 1891-03-04
Found Not Guilty.

The second trial of William II. Harring-
ton. first mate Of the whaling schooner Jane
Gray, charged with beating and wounding
a sailor named George Hirschmer on the
high seas, took place yesterday morning be-
fore Judge Hoffman and jury. Hirschmer
Appealed IN court in an intoxicated condl-
ton. After all the evidence was in, Law
renee Kip, who represented the defendant
and who made his first appearance In FED
erat court addressed the jury SO effectively
that, after being out few minutes 1t rem
dered q verdict Of not guilty.
The morning call., 1891-03-04

TIE case of Mrs. Nellie Sawyer, charged
with assault with intent to commit murder
/. for shooting Ter husband, Robert, in the
face, again came up in the Police Court yes
terdiy. The wounded husband was in
court, bat he refused to swear to COM
plant. A motion to. dismiss the charge was
made by her attorney, but Judge Rix
promptly denied the motion and continued
the case until tomorrow. In the mean time
Prosecuting Attorney NICHOLSON viii swear
tn finn pomnlainC.
The morning call., 1891-03-04

to be document assigning the, deposit to
herself. The nephew first denies the genu-
ineness of the document, and then states
influence was used on the old man to induce
MN to sign the paper. For weeks before he
lied. month or more before the date OF
the transfer, he was paralyzed in mind and
d Dndy' the plaintiffs declare, and not respon-
oADiS AoA MY dcLiOQS.
The morning call., 1891-03-04
Unsafe BuiIding Checked.

Chief Engineer Scannell of the Fire De-
par tment has stopped the work of repairing
the Wangenheim brick building at the cor
ner of Sacramento and Davis streets. winch
was damaged by fire in November. ne
work of demonstrating the Callahan wo9o,e ,,i
building adjoining, which was DESTROYER ny
falling brick walls. has also been stoppssu,
1t Is claimed that in both cases the nio
ordinances are being violated.
The morning call., 1891-03-04
Taken In by a chinaman.

Chinaman. as appears by complaint filed
against Wong Nook, alias Quong Ling
Lung. Stewart was DESTROYS in October of
purchasing piece of property in Truckee,
Nevada CGanty. belonging to an unknown
Celestial. and employed the defendant in
this behalf, agreeing to pay him $40 for his
services. Nook soon produced one Ock
The morning call., 1891-03-04
Mrs. Ketchum holds the Trunks.

Mrs. Frank McDonald's suit against MIS-.
Mary Ketchum for 5000, the alleged va iue
of two trunks and contents, was decided ny
Justice Of the Peace Wood yeste rday ih
favor of the defendant. Mrs. McR9h" la
was seamstress in Oakland, and wniie 50
engaged met and shortly married Fa RIA IN
Mcdonald. Att-rward he borrowed SoI ~
the plaintiff and then deserted MS Wiz t,nn
She gave her husbands creditor. tue W.
trunks for security, and then sued ior 'ioii
recovery
The morning call., 1891-03-04

In tie. case. of G. "A. S'Hasey against c. H.
Adalr. and bis..wiGe, the defendants appeal
for AMI " trial was yesterday granted by
the Supreme Court. When thecause came
ND for trial before the lower court the APP
.ptHant demanded a jury. but her applica-
tiQn was denFed on The: ground. that tine
dtfens6. set up was an equitable one, and
shUuld be tried by the court in the first in
stance. The correctness of this ruling was
On il, in an opinion reviewing the authori-
ties on the subject, the upper court granted
th6 appeal. the title to PERSONAL property
is involved in the suit,
The morning call., 1891-03-04

Chung, who claimed to own the prop erty.
and the purchase was forthwith ere cted'
500 being paid to the defendant for Chung,
together with the $40 commission. But u
subsequently transpred that Chung DID no,
own the property and that Nook po ,;he et
the coin. wherefore Stewart seeks reiieI at
the hands Of the Sun eriOr Court.
The morning call., 1891-03-04
Harbor Commissioners.

The State Board of Harbor Commission
ers received communication from Gov
ernor Markham yesterday that he would be
unable to be present at the meeting TO pe
held tomorrow, when bids for the contrac;iI
Tor building Sc elton A of the seawalI VIII
be opened. Captain Nelson of the Oregon
Coal and Navigation Company agreed TO re-
lnqush eighty-tive feet of his lots on DAVE
street to the Southern Pacific Company.
The morning call., 1891-03-04

George Whttell and NJ. B. Langhorne,
executors of the will of Nicholas Lpning,
have filed report stating that they have
invested, pursuant to the provisions OF the
will. $4,000 in bonds of the Powell-street
Railroad Company, the income of which
will be paid to the sister-in-law of the tes-
tator Mary Demsey.
The morning call., 1891-03-04
NIorements of Mails.

Assistant Superintendent Flint OF the
Railway Mail Service stated yesterday that
the washou,s in Southern California have
all been repaired and that the roads will be
opened for carrying mails TO San Diego, to-
day. Tire mails from San Diego TO Los
Angeles, which were sent by steamer. ar.
rived al The latter place Yesterday morning.
The morning call., 1891-03-04
Three Young Burglars.

+ Three young fellows named Patrick Gill,
JOHN Neal and Thomas Linskey broke iuto
the Arizona Warehouse, at the foot of Sec
ond street, yesterday afternoon and stole
SOME p 0tatoes. They were arrested by OH
GERS Cook and Anderson and charged at the
Southern Station with burglary.
The morning call., 1891-03-04
pnrrlars.Held far TrIal.

p, Johu Ledger and George Iredell, who
stole clothing and iewelry from lodging
houses and stores. have been held for. trial,
ON. charge of burglary, in $1,000 bonds
OTHER charges are pending against them IN
z Pnlice Cnnri z
The morning call., 1891-03-04

Secretary. Lelcng Of the State Board Of
Horticulture has received fifty genuine
Smyrna fig trees. They are two years old
and well rooted, and will be distributed in
pairs to various parts Of the State.
The morning call., 1891-03-04
Passed a Spurious Check.

About two months ago young man who
gave the name Of A. Wheeler stopped at the
Occidental Hotel, and during his briel
career in this city also cashed bogus cheek
for 500 with Whitehead Il Co. Soon after
that he disappeared. 1t is now said thai no
is son of one Lipe, a capitalist of Denver,
and that the father will be called upon 10
make good his sons delinqusncies in TINS
city.
The morning call., 1891-03-04

Yesterday morning the Custom-house
searchers under Deputy Surveyor Gaskill
found 400 Mexican cigars on the steamer
CITY of New York, which arrived from
Panama on Monday. No ont, appeared 70
claim them and they were conflscated'
The morning call., 1891-03-04
EaR PORTLAND & ASTORIA. OREGON.

THE UNION. PACIFIC RAILWAY "a.
L Ocean Divisron-and PACIFIC COAST zssssZ
STEAMSHIP COMPANY VIII dispatch from Spear
street Wharf, alto for the above ports one OF
u STATE OF cALIFoRSIA-Jan. 81 Feb. H. "a.
March 8. 20. -. =, a.,
OREGON-Jan: 23 FEB. 4, IT, %, March IL, "a.
Connecting via Portland with the Northern Pacific
Railroad, Oregon Short Line and other diyergtng
lines for all points in oregon, washington, British
Columbia Alaska Iuabo, Montana, Dakota, Utah.
Wyoming Yellowstone Park, and all points East anu
Fare to Portland-Ca bin, sl6 steerage So; round
Ticket Ofhces-I Montgomery St and Palace Ho-
TEL 4 New Montgomery ST. - =. 49,, ,,,,
GOODALL. PERKINS ~ CO. SupL ocean blne
SnrSS 10 Market st; San. Francisco
The morning call., 1891-03-04

Professor Buchanan Resigns.
s s. S. Buchanan rendered his resignation
to the Board of Education yesterday as
principal OF the Haight Evening Schooi, 10
take effect on March %.
The morning call., 1891-03-04

Verdict OF the people. We use Salvation OH DO
cause It's the best and cheapest. 20 cents.
levi be to hir, who evil thinketh, of the merits
OF Dr. Bulls Cough Syrup. 20 cents.
The morning call., 1891-03-04
PACIFIC MAIL STEAMSHIP COMPANY.
OCEANIC STEAMSHIP COMPANY.

Carryin; United States, Hawaiian An" %
lonial Mails.
WILL LEAVE HE COMP ASf"s &As
w Wharf foot of Folsom streee,
Ior Honolulu a ucIS and and Sydney.
WITHOUT CHANGE
The Splendid New Sooo,ton iron sieaaep VI
al 81 Snmediately on arrival OF the British mall
For honolulu.
SIS. Zealandia......... .Marcn i'm I'm, ar 2p1
s.. Australia t30uo tensl, Niareh -''N' 90,
- n,ssa,s amply at onice. 32l
Market street. JUN T. 81 General Agents.
Se2o
The morning call., 1891-03-04
Novelties Ladies and "d
out the present stock of our Great Cloak department
special of completely dHg or me-
that cannot fan to call form
response c STARTLING REDUCTIONS at which
the garments areO occasion
LESS THAN COST OF MATERIALS!
LADIES' SEALETTE JACKETS

At IS 10. 90.
LADIES SEALETTE JACKETS, extra length,
trimmed with large sealskin ornaments, high
shoulders lined with fine quilted satin, worth
$I5, reduced to $40 each
AT 512. SO.
LADIES SEALETTE JACKETS. extra length, mill
tary collar, lap back, falcy satin lining, worth
SIT 90, reduced to $I2 80 each.
At S. 800.
LADIES SEALETTE JACKETS, extra length,
trimmed with fancy sealskin ornaments, lined
with fine quilted satin, worth $50, reduced to
SIS each.
At Sl7 SO.
LADIES' SEALETTE JACKETS, extra length
rolling collars trimmed with sealskin orna-
ments, lined with best quality OF satin, worth
S27 so. reduced TO SIT so each.
The morning call., 1891-03-04
OCEAN STEAMSHIPS.
PACIFIC COAST STEAMSHIP &C

DISPATCH STEAMERS FROM SAN ga.
~ Francisco for ports In Alaska JAN 80 S=7SSs<k
Feb II, March l. ST. April and May Is, 80,
For British Columbia and Puget Sound ports jan
25 so, Feb 4, 9. "A, "a, March i. s, Il: 49, 20
81 April and May 5. TO- Is. 20. %. 30 A.
5 FOR Eureka Humboldt Bay, Wednesdays. 8 A. NJ
For Santa Ana, Los Angeles and all way ports every
fourth day; ga. NJ
For San Diego, stopping only at Los: Ange les Santa
Barbara and san Luis o6spo, every fourth Jay at IL
A. NJ. -
For ports in Mexico 25th Of each month
Ticket Onice-Paaee Hotel, ! New montgomery ST:
sacO Market ST.. San Francisco.
The morning call., 1891-03-04
sAUsALITo-sAN RAFAEL-sAN cUEATIg
NORTH PACIFIC COAST RAILROAD
(PACIFTC sYSrEsLl
Trains Lesye and Are Due TO arrive At


TI1IE TABLE,
andunti fnrthsr novice bssts aad trains VIII run IS
I rom AN FRANoIsco for sAUsALIro sud SAN
RAFAEL tweeS days)-7 ;s5. $3.50. ll:o0 a n;
,s1n Iy ;0o' lo:c0, 1880 A "; 1880 500,
s :05, $3.50 p. M. Extra trip on Saturday AZ 1877
daysl-e 80. III 90 a. "; 8 30, s;45 r. NJ
tsundays5-s:o0. 1000, ll:So A. NJ; liSo, 500
From san RAFAEL Tor SAN FRANCISCO week
daysy-6i20 .45, 80. la An SEQ 80 ~
mo- g2trn tsip on Saturday Vi 80 and
$40 P. u Fa-s 50 cents. round trip. -.
From Mill. "a LIZ San FRA NCISco twSas
lapn d t M; i'40 s''
- 80 3 : .Ssaffro fov AN FRANCISCO fwess
daysl-e IS. - ii:se a n; lSioo' -'4o' 4'V"
,s 5;29 =; 1850 a n. ia45. 2;ls 4:ls
F Fsse 8 S tsns "a r saa1sq sp
THROUGH TRAINS
,,.oo 4. NJ. Daily tsaturdays and SUNDAYS e.
eepted7 from san Francisco for Sazadeso snd n
ssL1e esSsdsys sxcep.ed al ss6 arriving ia
San Frsnciseo at 1895 r n a.. r..,.4...
l; ;sp Ca Ca m aders aud inssrnsdiato 81 tlons
500 4. NJ. Sundays on.ys iss Ss et
ING arrives in San Francisco at 10 r "
EXCURSION RATES
Thirty-day excursion Rouud-trtp TlcSets y sa<
from ali stations. at rs per cent reduction tfea
rS sse 10 Monday excursion Roaud-srlP Tickets
sold on Friiays and sStur lays &c % 70 rsthrs to
Having Monday: Camp Taylor 81 20; Ioeaion1
and 20 nj Reeves, 81 90; ToIaales, - 2o hossarf~
sS%dsy SSc9rsion-R onnd-trlp Tickets, good on oar
sold only: Camp Taylor, 81 % ''-'S- -
/ Point teyes. 81 40. .-------
- STAGE CONNECTIONS:
Stages . Gsnds ;sa aaS f sasPA Arena casss
Soye ~ rarro Mendocino City aud all potals a.
the Norin Goss1---.-- =, -
JNO. W COLEMAN, J; y. L ~ III Il. -,
| "N General Manager. Gen Pass z ~ AA~
| ezsnsrsi ofdess. sat Pine street. sslH
ATLANTIC & PACIFIC RAILROAD.
SANTA RE ROUTE.
| TRAINS LEAVE AND ARRIVE AT SAN FRAN
| cisco taiarket-street Ferry:
h hs,yT JrSE Is. 1880 i DAals. :
900 A Fast Express via Mojave........-.- 3.te =
800 P atlantic Express via Los Angeles 1913 1
Ticket 9 see-65t Nsrsa styest Chranieie Build
| my, -, General pasSen eel, ~ clis- u
|
The morning call., 1891-03-04
tOMpAGNlE GENERALS

lOmPAGNlr beNEhALS
.,AN sATLA y TITO g
french Iire To Havrr.
5>oMPANy's PIER lNEw). r a. MoEFn ga
y hnvs, avoid both transit by English railway and
he he, discomfort Of crossing the Channel IN 'iAu
IA bRETAGNE. De Jousselin 81
LA CHAMPAGNE. Trano i,.s,ary It'll
La uAooo-- Saturday, February l4sn =
IA NoRMANDI De Kersabiec.. 1919, ; iss
sS-For freight or passage apply 70 acsne
No s Bowling Green, New no..
JF. FUsAZI & Co. Agents Mon'som mr59V
1 Gan Francisco
The Wheeling daily intelligencer. [volume] (Wheeling, W. Va.) 1865-1903, 1891-10-09
CONFERENCE CLOSED.
The German Lutheran Minister'S
finish their Business.
MOST OF Them DEPART FOR HOME,
Satisfied with the Results Accom-.
pllshcd by tho Annual scssion--.Thc
Meeting, though not Largely At
tended, was II Good u mud much
vas Accomplished.

The members OF the German Lutheran
conference OF the Pittsburgh synod met
yesterday morning in the Zion Lutheran
church to finish the work OF the confer.
cnce. Rov. Mr.. Reumann opened the
session with prayer. Tho report OF the
treasurer was read and adopted. 1t
showed the conference finances to be in
good shape. Resolutions OF thanks to
Rev. MIR. Iicgolmeyer and his congrcgN-
ton Tor the kindness and hospitality
shown the visiting ministers were
adopted. The president OF the confer
encc, Rev. Ivan Dietrich, then declared
the conference adjourned, invoking the
divine blessing on all present.
At the invitation OF the pastor, Rev.
MIR. Xicgclmeycr, the assembled minis
tiers all visited the parsonage, and spent
an hour or two in pleasant conversu-
ton. Most OF the ministers lett Tor
their homes during the day, satisfied
that the conference would bear good
fruit for tho churches in the synod,
While the meeting was not largely at
tended, only about two-thirds Of the
members OF the not large conference
being present, it was q spiritual and
earnest session, and those who enjoyed
its proceedings felt thatit was profitable
10 be present. All left with favorable
impressions OF, Wheeling and OF the
lions congregation.
The Wheeling daily intelligencer. [volume] (Wheeling, W. Va.) 1865-1903, 1891-10-09
THE GAS COAL CONTRACT.



The City Board Insists that Dir. Floor
shc!m Furnish tho Coal.
Henry Floershcim, the coal operator
who furnishes the city gas works, ac-
companied by two other operators,
Messrs. Anderson and Dcmplcr, were at
the gas office yesterday trying to make
some arrangement by which Floersheim
could refuse to pay the increase OF wages
demanded by the men. The board did
not give them any encouragement. The
trustees informed them that they had
nothing to do with the operators bust
ness disputes, but that they expected
Mr.. Flocrsheim to keep the gas works
in coal OF 4 quality equal to that from
his own mine, and would strictly en-
force the contract with him. Ii tho
board would consent to annul the con-
tract there might be a long strike, and
coal in that case would be sure to fail
and the city be LETT in darkness. The
board therefore refused to listen to any
proposition but the iulillmcnt by Mr..
Floershcim OF the contract with him.
The Wheeling daily intelligencer. [volume] (Wheeling, W. Va.) 1865-1903, 1891-10-09

In the Circuit Court Yesterday a nolle
prosequi was entered in the case Of
William MCGlunphrcy, indicted for
barratry. In the case OF Melissa Nc
Glumplrey, also indicted for barratry,
4 jury was dispensed with and the case
heard by the court, who found the de.
PENDANT guilty and fined her $25 and
costs, and as she desired TO take m ap-
peal 4 stay OF execution Tor thirty days
was granted.
Louis Delbruggo presented accounts
for expenses in several felony cases,
which We're allowed.
The case OF John 7. Hervey VS.. Sarah
Hcrvcy's administrator was continued.
In the case OF the Keystone Bank, OF
Pittsburgh, VS.. G. B. Doty ct. al, the
complaint was dismissed without preju-
dice. This suit grew out OF Baron Lag
erielt's peculiar financial operations.
The Wheeling daily intelligencer. [volume] (Wheeling, W. Va.) 1865-1903, 1891-10-09

Thirtv-ninth street is foggy these cold
mornings with the steam that arises
from the sewer openings on Jacob,
Woods and McColloch streets. This is
n valuable acquisition to the neighbor.
hood, due to the enterprise OF the
Wheeling electrical company. Before
the power house was moved TO Thirty
sixth and Woods streets the foul air re-
manned inside the sewers. Since the
power house exhaust-pipc began to dis
charge into the sewers the latter are
kept free OF noXious gases, which are
distributed in the houses in tho vicinity
OF the openings.
The Wheeling daily intelligencer. [volume] (Wheeling, W. Va.) 1865-1903, 1891-10-09

Adiutant General Z. II. Oxley was
about town yesterday. He said after
inspecting the city: 80 casual glance
Charleston seems to be improving more
than Wheeling, but after one looks
around here he sees his mistake. Ii we
had tho new buildings going up that
you have here we would think our pop
~ulGtion was about 10 quadruplc. The
best OF tits that the buildings | saw 60
ing up to-day would be q credit 10 any
city in the land. The Stifel building,
Mr.. Reymann's house, the new City
Bank, the synagogue, st. James's church
and several others are Srcat.s ! notice
some line improvements on the South
Side, too
The Wheeling daily intelligencer. [volume] (Wheeling, W. Va.) 1865-1903, 1891-10-09
A GOOD SHOW,

We are always advising you to
advertise, and to keep on advertis-
ing, but that does not cover the
ground entirely. Of course, you
should make your advertising effec-
tive-ifan electric light be available,
you should not use a "tallow dip"
to light the path to your store.
What do we mean by that Sim
ply that the more conspicuous, the
more artistic, the more attractive,
the more original you make your ad-
vertlsementS, the more people will
see and read them, and the more
customers you will have to con-
tribute to your casfl-drawer.
Study effects in bold pretty type
good matter may be spoiled by
ugly dressing. Seek to catch the
eye by a display Of good taste in the
style and arrangement of your an
nouncement.
Above all, let it be bold enough to
be easily read. Don't vex a reader
by vexing his or her eyes!