The Opelousas courier., 1891-12-26
EAAvE AND
How They Are blended i'm tGIe
Nake.WD OF Great Papers.

Old, Slo,c Family Papers Not IN A-Pict"res,
Ne,cs, Humor, Fiction and Hard
Work-Two Gases IN Point.
If there is any one thing on earth into which
the element of 'luck" does not enter, it is the
handling of q great newspaper.
People may we'll be called ''lucky' When
they discover a gold mine, or when they de
tect a 2:30 gait in a 500 colt, but luck men
toned in connection with journals like M
Chicago Saturday Blade and The Chicago
Ledqer simply means work and the intelli-
gent exercise of a broad understanding OIL
what people want to read.
All the really great weekly journals OF the
day may be counted on the fingers OF one
hand. Indeed, aside from The Chicago Leu
qcy and The Chicago Saturday BLdde, 1t Is
very doubtful if three great weekly papers
can be found in the country, having loo,ooo
weekly.
sent the age which we live, and becaue
there are no two States III the Union which
have as many voters as these papers nave
readers. just figure this out, and see now
many different people mnst be pleased IN OF.
der to accomplish this result. This is not
sluek"-.it is genius. The Chicago Saturday
Blade alone has 1926, 900 circulation weekly.
The Chicago Saturday Blade is a newspaper
and a literary paper combined. Those feat,
ures of the weeks news which STAND our
prominently above the great mass of matter
collected by newsgathers, are always printed
in full and deliberately illustrated
There is not a line in the SATURDAY Btdde
that is not readable. There is not a dull line
in it. 1t is a paper to read III the ONCE, Inc
store, on the train, or at the evening hreslde'
Its illustrations cost more every week thah
the entire expenses of its alleged rivals Inc
illustrations are always the very best from an
artistic point of view, and really constitute
a pictorial history of the times.
The Chicago Ledger is most empbatlcaiiy
I laoJ;n~ fnret1u narpr Mt the HDn0JrV.
Among the world famed writers who con
trihnte to it's columns may be mentioned Ella
Wheeler Wilcox, Stanley Waterloo, William
Wallace Cook, Sara B. Rose, ARTHUR Z. Grls'
som. William b. Chisholm WlllIam, III. D
| Atkinson. r. l.. Ketchum, Robert Y. ToOmbst
Elliott Flower, Leroy Armstrong, Austyr
Granville, Emma Howard Wight and scores
of others.
me Ledger stories are not the old-class Sc
rails with just so many desperate deeas u
we see around us. Many OF its serial Store
are written expressly for the Ledger, an
deal with leading social and economic prov
lens. Fiction is generally admitted TO b
one of the greatest agents OF modern prog
ress. The Ledger writers are now telilh
d from week to week of the lives and TRIALS c
the oppressed OF classes. But the stories az
il bright. weil-written aud intensely interest,"
1t ING. notwithstanding the fact that they al
st tinged with the events, ambitions ana PRIV
tions OF to-day. :;
way into the columns of the Ledger, 1t is
paper for the home. The Home, an
'e t.Youths'" departments are prominent lea
or ures, and tue department Of fashion Is sup
~ rior to any other printed; There are item
a about writers, about odd happenings, a99 :,
~ prominent people. and wise sayings and b
he morous paragraphs are plentifully ~seattere
ke through its columns. Each week the pc
he and each week the ablest writer's OF the d;
dy contribute to its columns bright, concise al
Instructive essays on current topics. No o
can afford to leave the Ledger out OF the I
Of papers to be read in 1892 The Ledger b
hut hut a weekly circulation of u, 900 copies; -
ne Where the Blade and Ledger cannot be p
s6 cured of newsdeaIers or special agents, ST
5aa may be sent directly to the peT
~ Usher, w. d. Boyce, ll6 and lis Dearborn $
re Chicago, Ills. The price of each is five Gel
er per copy, or 50 a year. They are the larg'
'ep papers of their class printed for the pr
in the world. You should not fail to Sc
70 for sample copies which arc always maj
u. free upon application.