The morning news. [volume] (Savannah, Ga.) 1887-1900, 1891-09-06
Newspapers FUTURE.
DISCUSSED BY DISTINGUISHED
MEN IN THE PROFESSION

Col. Mcclure Says the Daily News
paper is Entering the Magazine
Fisld-Mr. Childs Does Not Believe
There is Any Room for Increasing
the irculation-Cpinions OF Murat
Ealstead and Chester Lord.
(Copyn0at.l
The contributors to the following sym
postum of the newspaper Of the future are
among the master spirits as we'll as the most
successful business men of the profession Of
Journalism in this country. The interest of
the public in the daily newspaper, which
they have learned to regard as their friend,
adviser and comfort, as well as their in
structor and refuge in time of oppression,
has grown with the growth of the news
paper itself, and there's no enc subject in re-
gard to which the newspaper reader knows
less and feels more interest than his daily
Journal. Opinions on this feature are here
matter expressed by men whose names are
familiar to everybody and who are recog-
nizsd as having achieved professional and
financial eminence.(
VIEWS OF COL. ALEXANDER K. M'CLURE OF
THE PHILADELPHIA TIMES.
The daily newspaper is now the greatest
educator OF the people, and it must continue
u be so. 1t is steadily widening in its cir
oulation in the homes of the land and its liz
6uenca will as steadily increase.
Judging newspaper progress in the future
by the progress of the last decade, l expect
the next decade to develop an American
newspaper with million daily issues, and
rSa
million
The news features Of the modern news
paper are becoming more and more impor-
tant than the editorial each year. A Rener-
alton ago editorials were the feature and
news the incident of a newspaper. The
positions are now substantially reversed
and they will 80 remain, but the standard
OF the editorial ability must be maintained.
/ do not expect newspapers to increase in
size beyond the present standard, nor do |
look for any material departure from the
present size of page. The daily newspaper
is not likely to tend toward either the
magazine or weekly" form. 1t is read very
burriedly by the masses, and multiplied
pages Of smaller form would be inconven-
lent.
Newspaper illustrations have come to
stay, and thet means that they will increase
In quantity and improve ia quality. They
journalism, and look for their use in that
regard to become general. The illustrations
OF some of our best newspapers now nearly
or quite equal magazine illustrations in
artistic merit, but as thousands of copies
must be printed in minute in newspaper
establishments, they are less elegant in ap-
pearnnce
Type-setting machines will soon be in
common use and the reduced cost Of COM
position will be speedily exhibited in greater
expenditure on newspapers just as cheap
paper has done. Paper may be cheaper,
but it is not likely ever TO be more costly
than at present.
Cheap journalism will continue to be the
rule In this country and reduction in prices
will be frequent and increase rare. The
popular newspaper must be cheap in price
without cheapness in quality.
The daily newspaper will steadily trench
more closely Oh the magazine field. Our
best Sunday newspapers are now tho best
magazines published in the country.
A. K. MCCLURE.