The Pioche weekly record. [volume] (Pioche, Nev.) 1877-1900, 1891-11-05
TO KEEP DRY.
New Workers Spend -Four Million
Dollars Yearly.
Interesting Particulars of the Umbrella
Trade by Dealer Enormous
Prices Paid for the
Article.

They cost this city deal of money
every year" said the fat umbrella man
to New York Recorder reporter as the
former deity rolled silk umbrella
and placed it back in the case. The
amount must run SO far up III the
thousands it would seem an eXaggera-
ton to one who didn't know anything
about it, If the amount was expended
in charity no one in this town need
ever be hungry. The average life of q
good umbrella is about year. Some
times an umbrella will wear four or
five wears. You can tell nothing about
them. There is nothing more uncer-
tain. The man who will guarantee an
umbrella is foolish. The severest tests
will not reveal anything, because every
GOOD umbrella is carefully examined
before It is put on sail. Every part Of
i passes through the hands of an cX-
st.. A. said before. the average life
90. e.. 'na',lla is about Il year, if the
vs. ~ -.a keep it as long as that
>,..i = i.'nlllom the case. The average
lf,si Ia umbrella ana the average
a.t.-j.t nt an umbrella are two very
I'll r.. t'.iag3. | suppose that the
.I..fi bout six months. As nearly
a. can arrive at it from close obserya-
ton about seven hundred thousand
people in New York carry umbrellas.
That Is, good many, bat | think the
estimate is under rather than over the
exact truth. For mind you, there are
many who have two or three umbrellas
at once. You can buy an umbrella for
almost any price The average of the
good cheap umbrella is about two
dollars. The average of the good silk
umbrella is five dollars. The general
average is about three dollars.
Nov you can readily arrive at ar
estimate of the amount of money which
New Workers spend for umbrellas every
wear. You will remember that | said
that the average service of an umbrella
is about six months, so that every one
of these seven hundred thousand people
have to spend six dollars every year to
supply themselves with umbrellas. Just
multiply that and you will find that this
il town spends four million two hun
dred thousand dollars year. Mind,
that is not cXaggerating in the least.
And the umbrella habit is growing.
There is one firm in Philadelphia alone
which turns out ten thousand umbrellas
day.
There is something strange about
umbrellas. To begin with their gen
zeal contrariness about wearing Their
tary have curious effect upon human
nature. wouldn't trust my brothc,
with an umbrella and he is as honest ;
man as ever lived lie could have al
the money have but not my umbrella
A man cannot be honest about them
1T is hard work to sell umbrellas
People always rebel against having t
buy them. They seem to think tina
they are being imposed upon and resen
it accordingly. You have to answe
more questions than a man at an infor
nation bureau and guarantee tn
weather for the next ten years.
IF you ever buy umbrellas yourscl
let me tell you something as guide
You can buy the best umbrella that i
made for six dollars and fifty cents
When you pay more than that you ar
paying for the handle or a name.
You want to spend lot of money yo
can go uptown to one of the big icwe
ry houses and spend anywhere frol
twenty-five to one hundred dollars fc
an umbrella, and the umbrella itself
the same old six dollar and fifty cent
umbrella. And if you don't want u
umbrella of that kind You can get on
for three dollars, which will outwcn
any silk umbrella that was ever made.