The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1891-03-05
THURSDAY, MARCH >. 1891
PRINTERS INK.

There is magic in the name, as there
is virtue in its use.
But the purpose Of this article IS not
a homily on the value of that simple
vet wonderful compound which, with
the invention of type and the printing
press, has been one of the chief agencies
in the world civilization, but in recog-
milton of the merits of a publication
bearing the above title, issued weekly
by Messrs George P, Rowell & Co.,
newspaper advertising agents, No. 10
Spruce street, New York City
As its name implies, it is a journal
for use and information of advertisers,
of interest alike to newspaper publish
ers, printers, business men and others
who are in any way associated with
printers ink and the results following
its use. Advertising is the lever that
moves the business world, and the OBJ
ject of this little paper is to teach men
how to use it scientifically.
Printers Ink belongs to a distinct
type of journalism, and is one of the
few publications designed to fill a
"long felt want" that really supplies
demand. 1t is unique, entertaining,
and instructive. A model of typo
graphic art, 1t is an object lesson to
printers and publishers-a paragon of
excellence in subject matter, arrange
ment and display. 1t gives new ideas
and suggests new methods, and much
valuable information will be gained by
the intelligent reading of its pages.
To enlarge its sphere of usefulness we
could suggest nothing better than the
adoption by the publishers of the same
methods they have employed with such
signal success in establishing the fame
and fortunes of thousands Of Others
Business is conducted much on the
principle of war The best organizers,
the most skilful strategists and adroit
campaigners-men who plan correctly
and execute boldly-are the ones who
achieve highest distinction and success.
So, in the field of advertising, men
must know how to concentrate their
efforts and dispose their forces to obtain
greatest results. This requires keen
foresight, practical experience and su-
perior knowledge. Not every man has
these qualities combined in him. He
needs the assistance of a capable and
honest man who makes 4 speciality of
planning and placing advertisements.
Such men are George P. Rowell &
Co. For more than twenty-five years
they have conducted an advertising
bureau, their business being to prepare
advertisements and secure their inser
ton to best advantage in the leading
newspapers and periodicals of the
country, and there is not publisher or
prominent advertiser who is not familiar
with their name and methods of bust
ness. The science of advertising has
become fine art and these gentlemen
are artists in their peculiar line.
Advertising is the chart of trade
which guides the mariner of business
into the Harbor of Success.
Advertising is essential to success in
any business. and it is admitted by the
best authorities that newspaper adver-
Using is the most effective and cheapest
in the end.
Have you any advertising you want
done? Then you cannot do better
than entrust it to MeSsrs. Rowell &
Co., feeling assured that their superior
Judgment and experience will enable
them to put it where it will bring YOU |
the best returns. They cast the net.
you catch the fish.