St. Paul daily globe. [volume] (Saint Paul, Minn.) 1884-1896, 1891-07-16


of the district in which he sold and delivered
them, he verify became partner with US III
the business. 1t was to his interest to secure
as many subscribers as he could IN
that limited territory to make living ana 10
make a profit and it certainly was TO our
interest to help him, because our profit came
from the sale of the paper and from the ad-
vertisements which would increase in price
according TO the circulation he made. Now,
as on the Philadelphia Ledger, man VINO
has LOCO regular subscribers to two-cent
paper, and makes considerable money out or
1t every day, comes TO the office every morn
ing and buys his papers and pays his money
for them. The newspaper offices are manu-
featuring establishments which deliver their
goods as soon as manufactured and get spot
cash. They run no accounts whatever. III
a man should come 10 the office for his
papers in the morning without money to pay
for them. having forgotten it. or something
of that kind, we have blank form OF demand
note which he signs and which the eircu-
lator (the man who has charge of the paper
and delivers copies to the carriers) accepts
as cash. and this note is redeemed the next
time the man comes to the Office.
As to the best methods of increasing circu-
latiOn, that would be very difficult question
Tor me or any other newspaper man
ager TO answer. There are as many ways OF
increasing newspaper circulation as there are
men engaged in the business. There are just
as many ways of running newspaper as
there are men engaged in the business. Every
newspaper has lis individuality. Some pa
perS excel in one feature and others In am
other. Some papers are successful because
of their politics and of the manner in which
they handle political questions, and others
because of the large number Of Wants" ad-
vertisements.
The best method of increasing newspaper
circulation, in my opinion is to size up. the
community in which you live or give them
what they want, or what yOu think they
want Applause If you have made q
mis- 10 III a1e hut
discouraged with the first attempt. 1t is a
mistake TO think that sensational methods
will make newspaper have large e1rcula-
ton. Sensational metnoks may attract at
tentlon for short time, but ii does not take
long for the American reading public to be-
come familiar with the character of the news
paper or the management of it. and il is not
long before the sensational becomes very
tedious. and people want something else.
sensational methods have been adopted by
newspaper managers to draw attention, and
teey have Immediately dropped them when
they have got hold of the people, and have
afterwards met with great success.
Mechanical Department..
The next topic suggested is what are the
most approved stereotype processes: The
stereotype process in a newspaper office |
am sorry 10 say. has shown less improve
ment than anything else connected with the
business, and yet in my opinion it is the
simplest process we have in METROPOLITAN
office. In the fast presses we use nowadays
the box is curved and the metal IS cast to mt
the cylinder of the machine. There is, how
ever, an improvement, and | think 1t is to be
a success. The matter has been brought up
before the American Newspaper association,
and an improvement in stereotyping almost
accomplished. one that think will be used
all over the country, even in country news
paper offices as we'll as in the city.
That is a process of using a differ
ent quality of marrix paper, matrix
mol ne vii hn
on the back of it a stiff board which VIII hold
il straight this TO be cut 10 the size of the
form and laid upon it and then laid under
roller and an impression made from the
type. This will Obvia:e the necessity of heat
ing the type. This process has been brought
to such state that think by October or No
vember OF this year it will be in condition TO
place before the public.
In answer 10 the question as to whether
there was anything in the composition of the
paste for stereotyping that is peculiarly nee
essary. Mr. Scott said. that the paste seems to
be the secret of the stereotyping process.
How to make the paste can be learned in a
very short time, but the stereotyperS who be
long to the union are very careful in guard
ing what they call a secret. However, paste
is now made and can be bought i'll Cleveland
that is used for stereotyping. The difference
in the new matriX and the one at present i'll
use is very largely in the paste. There is
some quick-drying substance in the new
matTix that has not been used in the old way.
The third topic suggested here is what are
the advantages from printing from the roll!
1t is hardly necessary to dwell upon that very
much, for the reason that without the roll it
would be impossible to print as rapidly as
newspapers are printed in the present day.
By the roll system there is q continuous mo-
ton. With the plate process having the back
and forth motion, ii would be impossible to
print so rapidly. You have all heard Of the
hose presses which print an enormous num-
Der of papers, something like Y6, 600 or $4,000
an hour, but these large presses are simply
Implications of the single press.
In Chicago we have a rule in all ouI news
paper Offices that no carrier shall be permit
ted to insert in his paper circular or adver-
tising dodger of any kind, nor shall he be
permitted to stamp with rubber stamp upon
the margin of the paper any advertisement
for anybody.
Paper and Typesetters.
In reply to question asked whether he
used paper from Eastern or Western mills,
he said that he had used from both. up to
two years ago the Eastern paper was much
more satisfactory 10 US. but want to say in
the last year that have been getting better
white paper in the West than have ever got
in the East" Applause The paper for
the Herald. he asserted, was laid down i'll the
Herald basement at $500 per cwt., and the
waste or destroyed paper charged back TO the
paper mill
Questions were here piled in thick and
fast. and Mr. Scott good humoredly and with
wanted to know what the Herald's circua-
ton was. and great laugh was provoked by
Mr. Scott's answer: Here is MIR. Sieg-
fried, the Eastern manager of the
Chicago News, competing paper;
on the basis of the circulation he will give
the Herald" In reply 10 another question,
he said the Herald was set by union printers.
who, in a sense, controlled the Office; but"
said he, IF there should be trouble between
Tx u nrinfprS
il should be decided by our association that
we are right. and we should be unable to get
out the Herald every Chicago morning paper
would suspend publication until the Herald
was in shape to resume" Applause. Mr..
Scott said. in answer TO a question. that the
weekly edition of his paper had been
dropped. and created a great laugh by saying
there was too much gold watch and sewing
proposition to Lawson, of the News, to flip
him a penny TO see who would take the
others weekly, but he declined. guess he
was afraid he would get mine"
what about typesetting machines" asked
q Massachusetts delegate.
Mr.. Scott replied that ttypesetting machines
were coming to stay. The publisher was
anxious TO get rid of the tremendous cost of
composition-1t amounts to S2OOOOl per an
mum on the Herald-and the typesetter must
come. He liked the Page machine better
than any, but it would be some time before
it could be completed. The Rogers, the
Merganthaler ana the Thorne were all good
ones. aud there would be improvements
from time to time until something near per
fection was reached. Questions here poured
in thick and fast and MIR. Scott was kept
busy. He spoke of press rooms and the
electrical difficulty, of advertising lodges
and of editorial matter and finally, after
most interesting talk of over an hour. he re-
sumed his seat amid salvo of applause.