The morning news. [volume] (Savannah, Ga.) 1887-1900, 1891-01-13
OTEER ADVERTISEMENTS
-ur STRANGE THINGS WHICH PEO-
PIE PUT IN THE PAPERS.

c+ories From Newspapers AL Over the
world Giving Good Illustrations Of
HOW Not to Advertise.
1rI7rlss r. adams IA the Detroit Free Press
The first English advertisement Of which
-. have any knowledge appeared in the
W.-curius Civicus, of London. in the year
Isls it being that of book on the power
- ,arliamsnt; but one of q somewhat more
darn character is found in the Impdrtia
Latsliiosncer, of the same city, in 1919, in
s.rted by country gentleman from whom
80 horses had been stolen. The earliest
.dvsrtisement in New England is believed
- have been that of one John Campbell.
rrinted in the Boston Newsletter in 1TO4;
md curiousIy enough, this was an adver-
.is.nept for advertisements sat prices as
Iov as twelve pence" It appears, however,
.b.t even at this rate very few were to be
obtained.
In 1857 a weekly paper entitled the Public
1drsriser was issued in London, which
.,nsisted almost wholly of advertisements,
nripcipally concerning the arrivals and de-
nsrtures of vessels and the names Of books
rrscsntlv issued from the press. Other
nsners soon began to insert various kinds OF
sdvertisements, some Of which were exceed
;ngly curious. Many of the notices at this
nariod rela ed to runaway apprentices, fairs
and cock-fghts, burglaries and highway
robberies, stolen horses, and lost dogs,
swords and scent bottles. At this time Eng
land swarmed with negro and mulatto boys,
,,ho we're frequently offered for sale by
means of advertisements. In 1852 one
,Iobn Houghton, F. r. s., who combined
the business of apothecary with that of
dealer in tea, coffee and chocolate, COM
menced paper which at first failed, but
revived in 1892; and by his untIring perse-
yerance and incessant thought and study ne
is credited with having educated his con-
temporarles into the true knowledge Of the
nse and art Of successful advertising. His
example, in some respects, might well be
followed at the present time, for when
oueck rtisemeDts found their way into
his paper he placed a turned rule above
them, with the following rather broad hint:
PRAY mind the preface to this half sheet.
Like lawyers. take all cause 1 may
fairly Who likes not may stop here"
At this period advertising was fast becom-
ing a science, and by the end of the eight
eenth century matters were very much as
we find them now, although lacking entirely
noted Philadelphia firm, said to be written
By a talented newspaper man and former
editor. whose salary for this work alone
would astonish advertisers Of even gener
alton ago.
Most of the advertisements of a curious
or amusing nature owe their singularity
either to the eccentricity Of their compos-
ers or to carelessness on the part OF some
overworked compositor or proof-reader. OF
the first Of these classes many bona fide ex-
amples might be given, such as the one
which appeared some time ago in Penn
sylvania paper evidently written by a
clergyman anxious to earn an honest penny
outside of his probably slender salary:
Cupid and Hymen. The little brown cot
tage at Cambridge, Pa, is the place to call
to have the marriage knot promptly and
strongly tied. Inquire of Rev. s. s. Whit
comb.
A Georgia justice Of the peace. however,
goes the minister one better, by the closing
sentence in the following announcement
from the Rome tGa) Tribune:
Wanted-A couple who wish to marry to
call on Justice Walter Harris, in his new
Office. over Bass q Hills real estate office.
He has received his commission and is ready
to perform marriage ceremonies at a very
low rate.
In some respects the English press may
be said to surpaSs the American in peculiar
tiles Of advertising. Here is an ingenious
specimen extracted from recent number
Of a religious journal, upon which comment
is perhaps unnecessary:
"A pious young man desires to be re-
ceived into respectable family, where the
excellence OF his example aud superior mo-
rality might be considered as an equivalent
for board and lodging"
The following advertisement appeared in
recent number of the London Tablet:
ITO Parents: Unruly girls and boys OF
any age visited and punished at their homes
BY thorough disciplinarian accustomed to
administer corporal punishment. All bad
habits cured by one or two attendances.
rec, hye shilling for two visits. Address
'Birch.'p
The Cleveland (Eug.) Mercury saws:
Wanted-A really plain, but experienced
and efficient governess for three girls, eldest
10; music, French and German required:
orlllancy of conversation, fascination of
manner ard symmetry of form objected to,
asthe father is much at home and there ara
grown-up sons. Address Mater, postoffice.
Cleveland.
The most whimsical advertisement, how
ever, which we have recently seen is this, in
which relief Of conscience is sought by the
Penance OF publication. 1t appeared in a
Bristol paper:
Lady Travelled with gentleman, Birming
nam 10 bristol, Feb. 25, 1889, FRIDAY after
noon. Lady told an uutruth. She regrets
IL most deeply. She lives in Bristol
/, "nie referring to foreign advertisements
tne following odd announcement, which
appeared In the Cologne Gazette during the
Franco Prussian war, is worth preserving:
Herr Charles Ceiling aud Frau Louise
userilng, nee Hartmann, have the honor to
announce that during the firing Of salvos
~ artIiery IN honor of the victory Grave
.ottel they have had the happiness of wit
atesShg the birth OF another defender of
the country
A very characteristic French advertise
meht is this, which appears in the Courier
de SGone ct Loire:
Monsieur and Nine. Cutter, mechanical
aentists, inform the public that they are
ABOUT to quit Cnalous for their country
louise, and those patrons who intend ac-
vsSoralng them their confidence will find in
their new Eden of flowers everything to
saVlsty their tastes. The apprehension
usually raised by the sight of the instru-
hens VIII disappear as by enchautment
U Toneath the carpet of verdure of their de-
Nghtful oasis.n
"A a good specimen of genuine Irish an
"V,T.TTSoement Is the following:
-, 4hls Is to certify that |, Daniel O'Flana.
saa, am not the person who was tarred aud
iIoa1nered by the mob on Tuesday last; and
Sm ready to give 20 guineas to any one
NY Will bet me so that am the other man
"no goes by my name.
"a a boston clergyman, in hastily-written
tsL a asks for ''a young man to