The Wilmington daily Republican., 1891-12-11
GREAT CREDIT HOUSE.

What Frank j. Murphy's Credit
reoIIe of wiinIngtou--A Great ton
yenisnc.
II has been but short time since
Frank j. Murphy, OF fal'imuro. can o
to vi ningJaIi and established cred-
il store mt No. III Market street and
No. ll6 Shlpiey street. The people got
aiong in some kind ui n manner before
he came hero, bat there are many huil-
drtGs who hardly Know NOW how they
would get along without him and the
advantages they receive from hs store
and his methods of doing bus. ness
Mr. Murphy with IN Intelligence
that showed he understood human
nature ana u,dud by II long experience
in business came to Wilmington to
look around and found that it was
lust the place whore he could make
his method OF doing business beileii-
cial in the highest degree TO the peo-
pie; ut the 81 me time it could be rea-
sonahiy remuneratiye 10 himself.
With the purpose OF serving the peo-
pie he ecttieu down at the premises
named and in short time had the
large building from cellar TO garrri
teeming with household goods Tho
bibtiitiit VI MI. uui lus n BiFhb tItulL
house Is devoted to the storage and
display Of stoves, heaters and ranges
of all varieties. Whatever can be found
IN any tiIst-class stove store exclusive
ly can he found here.
The first or ground story, is devo .
ed 10 Laspettings, oil cloths, dining
room and bedroom furniture. The
second story Is devoted SO parlor fur
uiture. looking -glusses bric a-brac and
other ornaments, and the third and
fourth storirs ale used principally as
storage rooms. 1t Is real pleasure
to go through this wonderful enpo
iiumof trade and see the provision
Mr. Murphy has made fot the accom-
mediation and convenience OF the peo-
pie. Nor is this great collection of
goods OF any second hand or inferior
''trintr. No better goods can be found
anywhere than stock this store from
bottom to top. Is store wanted, the
latest improved pattern can be had
either for kitchen, dining-room or par
lor.
.re sIdehoards, refrigerators, tables
or chairs wanted, here they are In all
varieties, Are carpetings wanted.
either ingram, turkish. melton, velvet
or rag, here they are of the most
ueautiful patterns and prices to suit
Are parior sets wanted. here are doz-
ems of selected sets upholstered in
hair, silk or velvet. is bed room fur
uiture needed, why here it is In all
varieties. No prettier furniture can
no found anywhere, more LASTING fur
niture is not made. MIR. Murphy ex-
poets to live here amongst the people
he serves, and he cannot afford to
palm of furniture for tile sake of get.
f.i M h.at lie To,
customer to-day he expects to sell to
the same customer some other day.
He i not one OF the kind that is here
to day and is gone tomorrow.
But now comes in the great adyan-
tages OF Murphy's system OF doing
ousiness. He has the stock but how
is he to accommodate the people with
1t? He has plan and an excellent
one. He realizes that his trade will be
amongst the working masses who are
as a rule honest. He knows that .
mechanic or laboring man cannot
come into his store or any body elses
-tore and pay down the cash for Il
dining room, parlor or bed room set
of furni ure. He does not ask them
where their security is, but he pro-
poses TO go their security himself.
lie finds that this plan works excel
lenly amongst tho people. When a
man COR woman finds that he hi 8
confidence in them, cases are vei y
rare where that confidence is abused.
Mr. Murphy's plan is 10 make his in
lerests the peoples intert st and there.
fore for every bill Of goods amonnt
ny to $50. he only asks 81 cash and
sil a week until the bill is paid and
lpon all bills amounting to $40. he
only asks 81 cash and 50cents week
antll paid. While he offers these ad.
eantages he takes no undue udvnn-
tage himself by asking high prices. lie
supply asks n dollar for a dollars
worth of goods. Customers arc told
that goods are exactly what they are
and in making purchases customers
feel that thoy are getting full value
Tor what they are purchasing.
Mr.. Murphy has certainly struck a
fo.5u ar chord, aud it is not surprising
to see the rapid sales of goods that he
is making under his plan, and with the
confidence that he has in the masses
of the people, Mr.. Murphy and his
great instalment house nave become
permanent fixtures In Wilmington and
Wilmington is SO much the better off
for it.