Vermont phÅ“nix. [volume] (Brattleboro, Vt.) 1834-1955, 1891-08-07
THE PROS AND CONS OF A DAILY
PAPER.

PAPER.
The Daily Evening Times announced its
suspension on Tuesday, after an existence
of three months-an event which had been
generally anticipated as of the near future
for several weeks. The venture was begun
with all the advantage which youth and
novelty always give to such an enterprise.
1t had the friendly interest Of the public,
and its young projectors worked TO the best
Of their ability for its success The result
proves, what old and experienced heads in
the newspaper work of today already knew,
that there is i'm Bratteboro no adequate
field for the preparation and support of
such daily paper as would meet the re-
quirements of "A community Of the intelli-
gence and the advanced ideas which it is
the boast of Brattleboro to possess. The
publication of a morning paper. to COM
pete in any degree with the general news
furnished our people at an early hour by
the Boston and Springfield papers, would
be an impossibility on account of the eX-
travagant cost Of telegraphic service while
for an evening paper something more would
he demanded by the local public than few
columns of plate matter made up from the
morning papers of the day, supplemented
by items of current personal gossip and the
actual local news of the week served up in
mouthfuls. We do not mean by this to de-
preciate in the least the excellent news or
general plate service which is now obtain
able from the associations devoted TO this
specially. but only to refer to the limited
local matter which could be afforded in a
village of the size of Brattleboro, when di-
vide1 up into six daily instruments.
The circulation of such paper would in
any case be confined almost exclusively to
the village of Brattleboro. 1t could not
compete with the city dailies in general cir
culatiOu, and there is no demand for daily
paper in the country towns around Brattlc-
boro which would yield any revenue of inn
portancei in the support of Batileboro
daily.
Further than this. while Brat;lrboro mer-
chants are among the most general and en-
terprising advertisers to be found anywhere
in New England. and have through their
use of the newspapers called here ira le
from wide extent of country. the great
majority of them are spending every dollar
that can be afforded in this direction. and
to add to this expenditure a sum sufficient
To yield even meagre support TO daily
paper would be- a burden which would soon
become onerous and would be dropped,
whatever the advance promise, or intcn-
tions might be-
As the case stands today. moreover. Brat
tleboro merchants are getting such facli-
ties through the weekly papers for reaching
the people, not only Of Brattleboro but OF
all the tributary territory. as are enjoyed al
no other point in the country. a, We believe.
The circulation of these papers in their
own field is absolutely general and com
plete. and advertisers know To a certainty
that their announcements will be- read bN
the people 10 whom they are addre>se !.
No daily paper. however excellent or well
managed. could give them such a medium
through which to reach their trade a. the
weekly papers afford.
We're there any demand for daily pa
per and a chance TO get a new dollar for
an old one in its publication. il would b,
met. without the establishment OF any new
concern To perform the service. The Pho
nix is here to do the newspaper work in il.
field. and whenever there is any indication
that the people Of the Brattleboro commu-
nifty require a daily paper for the promo
ton Of Brattlchoro'S intere>tS-.hat they
wish lis publication and would give it ale-
quate support-The Phoenix will meet that
demand. The recent new and duplicate
mechanical equipment put into this Office
the most complete of its kind in the
staie-had distinctly in view whatever pos
s,hili,ie> might arise in meeting the ever
growing demand upon the newspaper ser
vice. and in whatever direction the demand
might lie. II was this which We hal in
view when We said in introducing The
New Phoenix 10 the public: We do moi
for moment suppose that limit OF
strength or usefulness has been reached
The demand of the times constantly in
creaseS, and the newspaper or the bushes,
man of today must live 10 meet that de
mand. Whatever may prove to be- the re-
quiremeni of this community in the way OF
newspaper service The Phoenix will hold
itself ready to meet it,