The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1891-11-04
ADVERTISING THE ISLANDS.
Progress in Developing the
Volcano House.
Wholesale Distribution of High
Grade Illustrations of
Island Scenery.
AN ART SOUVENIR AND OTHER
LITERATURE.
What Has Been Done and What is
Proposed To Be Done By the Vol
cano House Co. and the Railroad Co.
to Disseminate InformstiOn Concern
ing the Islands.

cent trip abroad was with relation to
Volcano House business, a represen-
tative of the ADVERTISER sought
him for the purpose of ascertaining
what particular lines were being fol-
lowed and what had been accom-
plished.
THE VOLCANO HOUSE FURNITURE.
zone of the immediate objects of
my trip" said Mr.. Thurston, twas to
purchase the furniture for the new
Volcano House. This was bought in
San Francisco, from the California
Furniture Company, after getting
tenders from several houses. The
California Company's bid was way
under all others.
"The furniture is mostly polished
oak, and includes the furnishing of
the parlor, dining room, reception
room, billiard room and twenty bed
rooms.
"By buying for cash, very low
rate was obtained, considerably I'M
der our original estimate"
PICTORIAL ADVERTISING.
It is reported that your visit had
something to do with pictorial adver-
Using. Can yon give any informa-
ton as to what has been done, and
what is proposed to be doneW
Certainly. l shall be very glad to
do so, as it is subject that want to
bring before the Dublic
ain order to understand the situa-
ton it will be necessary for me briefly
to explain what had been done previ-
Gus to my going away.
Last spring gentleman by the
name of William F. Sesser, of st.
Joseph, Mich, engaged in railroad
and steamship pictorial advertising,
sent the o. r. & l.. Co. q proposition,
the gist of which was that the Com
pany should pay his expenses out and
back and take guaranteed amount
of work of the quality submitted as
samples. The samples sent were IL
Illustrated books of Mexico, the Nam
moth Cave and various photogravure
pictures of railroads and steamships,
and the scenery adjacent thereto. The
railroad company submitted the pro-
position to the Volcano Company and
asked for cooperation. The samples
submitted by Mr.. Sesser were of such
high grade quality and beautiful
finish, that, although it involved a
considerable outlay, the two COM
panies decided to accept the PROPOSE
ton, believing that in the long run
the best would be the cheapest. Mr..
Sesser accordingly came out last June
and spent six weeks taking pictures
at the Volcano, through the Volcano
woods and in and around Honolulu.
"He took some fifty pictures with
14X17 camera, and about $50, 8x10
inches.
"The order finally placed with him
embracing twenty subjects. The size
of these pictures is 14x17 inches, and
they are on the best quality of card
board, 23x29 inches in SIZE"
AN ART sOUVENIR-DISTINGU
CONTRIBUTORS.
ain addition to the pictures, there
was ordered an edition of 5000 illus
trated pamphlets, containing twelve
illustrations and forty-three pages
of reading matter.
"The pictures are the finest kind
ter consists of poems by r. M. Dag
gett, Mrs. Dillingham;, Thos. r.
Walker and Chas. Warren Stoddard;
an Introductory article by Mark
Twain, and articles contributed espe-
ciafly for this work by Prof w. D.
Alexander, S. B. Dole, S. E. Bishop,
Prof. Brigham, w. r. Castle, DR.. and
Mrs. O.. P. Andrews and General S.
G. Armstrong, besides other material
of O statistical and descriptive nature
The book is as daintily and neatly
gotten up souvenir as you want to
see.
awe are also getting out 10000
little books of a handy size to go in
the pocket. These have ten pictures
and ten pages of reading matter"
HOW THEY WILL BE USED.
"What are we going to do with
them all? Well, the object is, of
course, primarily, to advertise the
Islands and let the world know what
there is to be seen here.
I" In the first place there are what
are called blue lists of persons in
the United States who travel some
where every year. We have already
made arrangements for securing 49,
SuC11 udI1eS ttuOISSSCSs OuS
of the small books will be mailed to
each of these persons, with directions
as to where further information can
be obtained.
"The large books will also be dis
tributed judiciously. Arrangements
have been made with Cooke & Sons,
tourist agents in Chicago and New
York; Raymond & Whitcomb in
Boston, and the Oceanic Steamship
Company in San Francisco, by which
they will distribute our literature.
Mr.. Sesser will also represent US gen.
orally in Chicago.
"The pictures will be utilized in
several ways, principally by framing
and hanging in hotels and railroad
ticket offices. Arrangements have
been made for framing and hanging
800 pictures in and around Chicago,
and in the main railroad stations
West. The authorities of the Cana
dian Pacific, C. B. & O., Chicago and
North Western and other railroads,
whom I saw concerning the subject
were extremely cordial, promising to
do all they could to assist in placing
the pictures to advantage without
charge. We will also place several
hundred in a similar manner on the
of iokv1