The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1891-03-01
DOINGS OF WOMEN
Fresh Manifestations Of the Ewig
Weibliche. r..
THESE FIN De Steele DAYS
Miss Florence Balgarnie-An International
NOVel-Men Buy Books, but " omen
Purchase China.

New YORK, Feb. &c, 1871 Especial cor
~respondence of The HERALD. The evolu-
ton Of the art of advertising is something
curious and interesting. Particularly is
this the case when it is in a woman's fertile
brain that it evolves. The other day there
was a dressmaking establishment opened
on a fashionable thoroughfare. The state
ment is prose, but an epic of advertising
follows.
The dressmaker hireda theatre, she set it
with palms and flowers, she engaged an
orchestra and she sent out tickets for a
matinee. She got an audience so big that
standing room only" might have been
posted if only there had been standing
room. Then to the strains of 81 Dreamt
1 Dwell in Marble Halls'' she posed against
p%asteboard pillars and under portieres and
let the women spectators dream they too
wore loves of frocks and chained vassals
and serfs at their sides.
Her methods revealed study Of feminine
nature and an appreciation of the taste for
realism. She rode a live horse upon the
stage to show a riding habit, had herself
lifted off by a devoted attendant and stood,
skirts in hand, feeding the pretty animal
sugar and-setting forth her prices.
She had baskets of flowers passed up to
her over the footlights, and she fingered
the cards attached to the handles and
studied them visibly and smiled at the
audience and said it was "a woman's curl
osity."
She went shopping for her spectators and
Il che mold oo11c onA dronly foo on1 rara ra
| ceptions, and finally she said she would
| place a S. frock by the side of one costing
| $1,000; then she came forward in ball room
| g-orgeousness leading by the hand a wee tot
of a girl. The audience looked from the
satin and lace and jewels to the curly-head-
| ed mite in'pink, two passions were satisfied
in the same glance and they split their
| gloves clapping their hands. Then she
said her little daughter would entertain the
ladies, and the child scraped some waver-
ing strains on a small ribbon-tied violin.
The women dissolved in tender raptures,
and felt as If they had seen "Little Lord
Fauntleroy" M Mrs. Langtry on a Joint
starring tour.
Such a d~ressmaker is almost UP to losing
jewels or quarreling with her husband or
stopping a runaway horse or clipping or eve
refusing to wear tights, all for the good of
business. These fin de steele days are inter-
esting.
MISS BALGARNIE.
Ispenta pleasant hour the other day with
Miss Florence Balgarnie, who has been in
attendance on the sessions of the Woman's
National Council at Washington as the del
egate of the Women's Liberal Federation
of England, of which Mrs. Gladstone is
president. Miss Balgarnie is a vigorous,
rosy-cheeked, bright-eyed E~nglishwoman,
with a simple, unaffected cordiality of
speech and manner and a merry, contagious
smile. She pushes her brown hair off her
forehead in soft pompadour rolls, and she
looks straight at you and she talks with
f%rankness and vitality.
Miss Balgarnie is at the head of the
organized movement for woman suffrage in
! England, and she is the bearer Of addresses