davidaulloa/AmericanStories huggingface dataset:
The Roanoke times. [volume] (Roanoke, Va.) 1890-1895, 1891-06-10

The above sale has been postponed to SAT-
tkpAY, JUNE 10.
The Roanoke times. [volume] (Roanoke, Va.) 1890-1895, 1891-06-10

I'RUSTEE'S SALE.-Ry virtue OF ii deed OF
trust dated the 18th OF September. 1890 ami
recorded In the clerks o;iico OF the HustingS
Court OF the city of Roanoke, in decd book a.
page W from Mrs. Bessie \. Dcrr and Oscar d
Dcrr, her husband, default having been made.
IN the terms OF said deed, and being SO required
10y ne beneficiary Hereunder, will sell at
pubic auction. iii front of the Courthouse In
me city OF Roanoke. at IL O'Clock noon. on
SAIURbAf THE 9TH DAY OF JUNE isgI
ihe following described parcel OF hand, with
us nppurtcnlnceS, rs described in said deed or
trust ~ ~ We
. beginning ut point on the north side OF
li'illltt street l'O west of Belmont boulevard
thence with Bulitt street south 10 degrees ~
minutes h seconds west 10 feet to n point
thence north 10 degrees - minutes II seconds
wcSt To an alley. thence with said alley north
% dcgrecS III minutes IL seconds east ~ feot to
point. thence south 10 degrees ~ minutes Is
seconds east I'D feet to the bcyinnup and
designated on the map of the lands o. the BEL
mont Lana Company as LOT No. liz in section H.
TERMS OF SALE: Cash as To the sum Of
SiH,.W, with interest thereon from the 18th day
or september. ls9i. and the costs OF sale. ms to
me sum OF - lb,3,M upon n credit 10 become
que III monthly ii>tallmcntS OF $500 each
WIN interest upon each from the 18th Septem
Der, lS'"', ana remainder rs may be aunO,inc,xJ
on day OF sale. I.CCIEN II. COCK y
'''"' 'Fh Trustee.
The Roanoke times. [volume] (Roanoke, Va.) 1890-1895, 1891-06-10

TRuSTEE'S SALE.-By virtue Of a certain
l. deed OF trust executed to me as trustee ty
George G. Moomaw. dated the 18th day of
april, lSs". and OF record in the clerks Office OF
the liustings Court for the city OF Roanoke.
Va. in deed book -, page 6!l. in ttust to So
cure 10 j. j. Feather and j. W. Roswell the
payment OF the sum of 500, payable in one year
from the 18th day OF April lS!V. as videnced
10y two certain negotiable notes OF 500 each
drawn by George G. Moonaw, and one of said
notes payable Ia -. j. Feather aud the other
one payable TO j. w. boswell. and whereas de-
tatiit having been made in the payment OF tho
one payable To j. W. Boswcll,at the request OF
me holder thereof. the undersigned as trustee
bidder III public auction on MONDAY, TIE,
bIli DAY OF Ju Il. 1871, AT |. O'CLOCK NJ,
that certain lot or parcel of land lying and tt,-
ing Ill the city of Roanoke, Va. on the south
sac oi Mountain street, bounded and Il, Scribed
lis follows, to wit:
. iicginning NJ point on the south side of
Mountain street iSS fc west or k,,anok,>
street ana running thence south | degree
II minutes east lb0 feet to an alley thence,
with said Il ley south IS degrees ri mnutes
west III rect 10 point; thence north dcyrcc
!, minutes west 40 feet to Mountain street;
Thence with Mountain street north - degrees
~ minutes east &c feet 10 the place OF begin
ming, together with all the appurteranctss
thereto belonging.
TERMS Cash sufficient tn pay cost OF this
sale and To pay or past due note ami charges.
thereon. the sum ot StMCO payable on the
IND day OF February lS.t., with interest fr,,In
thc End day OF February, 1890, and the residue
II any on such terms as will hc announced on
day of the sale. Il. H. GRAY. Trustee.
The Roanoke times. [volume] (Roanoke, Va.) 1890-1895, 1891-06-10

Compare THE TINES news columns
with those OF any other paper published
n II radius OF 200 miles. II you want the
nows you cannot afford to be- without 1t
The Roanoke times. [volume] (Roanoke, Va.) 1890-1895, 1891-06-10

have sold ;his lot and the note referred to
above was assumed by my purchaser
Junco-tds GEO. Z. MOOMAW.
The Roanoke times. [volume] (Roanoke, Va.) 1890-1895, 1891-06-10

The above debt has been assumed by suisse
qucnt purchasers. J.V .TAVENNEE.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-11
A Place for Talent.

In nearly all regulated lines of indus
try at present the advertising man is one
of the most important adjuncts of a
business. And on the the other hand
the advertising department of first
class newspaper is not what it used to
be, but is instead fast becoming an in
teresting feature of all enterprising jour-
nails. Formerly the prevailing idea
among the uninitiated was that the
talented, the best, most versatile and
most ingenious writers and artists were
all employed in the news department.
How nearly correct this idea may have
been need not be stated, but that such is
not the case now may be seen by a
perusal Of the lads" of any fourishing
paper. The competitions between the
merchants and between the papers
agents have become so great that the
great wholesale and retail houses of the
large cities employ talented men at big
salaries to attend to their advertising
alone, and the men who want the best
positions in the counting rooms of news
papers must combine fine business quail
fications with the talent that wins sue
cess in the editorial chair. Yenowine's
News.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-11

This is tho day of printers ink, and
the prizes IRE for those who use it.
Your traditions and prejudices may be
to the contrary, but the world doesn't
care a fig for them. The man who sits
and waits for his trade in these days
gets left. Don't advertise, don't quote
your price lists, don't see that your city
or your business is represented in your
patronizing territory, and don't stand
up manfully alongside of those who are
fighting for your rights and interests,
and there can be but one result-shrivel-
ing up. Good statesmen, first class ar
ticles, gilt edged credit are not enough.
They are excellent, necessary-but not
enough. Printers ink beats them in the
long run. Uncle Sans mails go every
day, carrying their freight of special
offers, new crops, long credits, cash dis
counts, job lots and lovers tales from
everywhere, And in the end your trade
is seduced. It's the world-old story Of
the honeyed tongue and the open ear.
In the fierce competition of these days
old habits and associations simply can
not stand the pressure. The trade is for
the man who uses printers ink.-Gro-
Gerry World. SIS
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-11
No Medium like tho Newspaper.

The advertising man of well known
New York clothing house says: I'VE
were the first to use the sails of ves-
sells as an advertising medium. Then
we got up the alphabet puzzle and
gave away 100000 puzzles while the
craze lasted. .Afterward we invented
the Waterbury watch idea. We had to
do something, because three of our prin-
cipal competitors had failed, and their
stocks were being sold for next to
nothing by assignees; SO we decided to
give a Waterbury watch with every
twelve dollars worth of goods pur-
chased. We advertised the watches
wound and SET To wind them fast
enough we had to rig up IA little machine
worked like sewing machine that
would do the winding, and we kept
several boys at work winding and setting
them. Before we quit we had given
away 40, 900 of the watches.
But nothing ever pays us like the or
binary newspaper advertising. The fact
is there has come to be in this city
class of advertisement readers just as
there is of news readers. They read the
advertisements every day, and of course
the man who wants to attract them has
to get up an advertisement that viii do
it. The day of standing advertisements
in the paper, Go to So-and-So's for cloth
ing or Go to This-and- That's for Shoes
has passed, just as the day for painting
signs on rocks and fences or on the sails
of boats has passed. You must have
something interesting and fresh in every
advertisement, and it will be read.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-11
Tho Kitten WIN veueh for This.

One the seventh floor of the ST. Cathe-
fine fats, at Fifty-third street and Madi-
son avenue, particularly pretty NAL
tese kitten has the good fortune to live.
Her favorite snoozing place is on the
seat of one of the windows overlooking
the court yard. This window happened
to be open for few minutes the other
morning, and the kitten, quite carried
away by the novelty of the idea, stepped
out upon the window ledge to take a
cats eye view of the yard below and the
surrounding country generally.
An instant later her paws slippa,..
from under her upon piece of ice and
over she went. She fell trifie of some
six stories and then landed feet fore
most just upon the extreme edge OF the
roof of one of the outbuildings. But 80
terrific was the force with which she
landed there that she bounced from of
the roof like rubber ball, and after
this instant's respite continued on her
headlong journey toward the ground.
She landed on her feet again, shook
herself for moment just to see that
she was all there, and then giving vent
to faint yowl of triumph, as one would
say, "How's that for high?' picked her
way toward the house again with de!
lightful air of nonchalance and totally
oblivious to the fact that she has only
eight lives left to her credit.--New York
Evening Sun.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-11
An Advertising Al Speculation.

Among the many incidents character
istic Of human nature is one which re-
Gently came under the observation of
young man connected with prominent
publishing house, one of the Oldest in
the country, and which has for three
generations been conducted by the de-
scendants of the original founder. With
other publications there was issued a
neat little treatise on household econo-
my, showing how, on small income, it
was possible to live comfortably. The
author. was a woman, and gave her book
the title, "How She Did It." The book
had a fairly good sale, but presently
there appeared to lie sudden and unac-
countable demand for the volume, and
every fortnight the house was puzzled
by orders for more. 1t ran through a
fourth edition before the young superin-
tendent learned the cause. The orders
had invariably come from the same
source, and it was then discovered that
the persistent buyer advertised the book
extensively in sporting and other jour
nails. His method was simplicity itself.
The title given, he would insert, MAILED
secure for fifty cents, sealed. Truth
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-11
Enoch,s Classification.

DIR. Van Dykes told this story; l am
reminded Of a preacher who preached
from the text. "And Enoch was not
He went on to explain that this text was
incomplete. "Now, brethren" said he,
"you may not know in what way Enoch
was not. TO find this out, we must ex-
anime the text carefully in the light of
the context. Firstly, Enoch was not an
Episcopalian, because he walked with
God and did not dance. He was not o
Baptist, because he walked with God
and did not swim. He was not Pres
byterian, because the context tells us
that he walked with God at all, and he
was not a Methodist, because we are
plainly told that God took him, New
York Sun
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-11
DeveIopment in Advertisine.

In no department Of the modern news
paper has there been greater and more
marked improvements shown than in
the field of advertising. There is a greater
display of taste and literary style in the
composition, and an evident effort is
made to appeal to the intelligence and
refinement of the reader. This is seen
not only in the advertisements of the
large mercantile establishments, where
trained skill is employed, but as we'll in
the three line advertisement which is
written by the advertiser himself, and
which, in terseness and directness Of
style, can lay claim to great literary
merit. The development of advertising
may yet lead to the establishment of
special courses Of training in business
colleges. Already nearly SEA, 000, 900 are
spent annually in the United States in
newspaper advertising, every dollar Of
which, If used judiciously, has returned
large interest to the investor. --Phila-
delphia Press. en
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-11
Advertising Necessary to success.

The merchant or manufacturer who
does not advertise his goods cannot sue
coed. OF late newspaper advertising has
become distinct trade in itself. and all
over the country leading concerns pay
fabulous prices for men who are skillful
In writing catchy advertisements. In
many large cities there are men earning
from s. 900 to SIC, 900 year to write adj
vertisements. This fact in itself shows
advertising pays
II people interested in this subject
will investigate it for themselves they
will find that the leading advertisers in
The Plain Dealer are the merchants who
have the best stores, the best assort-
ments Of goods and who sell at the most
reasonable prices. Such merchants do a
much larger business than merchants
who do not advertise; consequently they
turn their goods over more quickly and
can afford to give better prices. Close
buyers appreciate this. What is the
rnorali He who advertises the most
judiciously succeeds the best, and the
buyers who seek the best bargains
patronize such merchants. Cleveland
Plain Dealer.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-11
Knewiears ard Instinct.

james, Hogg, d Scotch poet known as
the Ettriclr Shepherd, was q close OBJ
seryerof life under many different forms
and conditions. A conversation with q
fellow shepherd upon the habits OF the
salmon is reported, in which shrewd
native reasoning is shown. 1t brings out
the Scotch love of metaphysics.
Shepherd--I maintain that ilka sau-
mon comes aye back again ftae the sea
till spawn in its ain water.
Friend-Toofs, toots, Jamiel Hoo can
it manage till do that2 Hoo, in the name
o. wonder, can fish, travelling up a
turbid water fra The sea, know when II
reaches tho entrance to its birthplace, or
that it has arrived at the tributary that
was its cradle?
Shepherd-Man, the great wonder to
me is no hoo the fish get back, but hoo
they find their way till the sea first ava,
seem that they've never been there
aforel-Y Youths Companion.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-11
WEDNESDAY, FEB. II, 1891.
Carrying on.

Is. Carrying OIL.
A cargo may consist Of several quail
ties of oil, and these are separated from
each other by narrow water spaces.
Some two years ago sailing vessel was
built by the Barrow Shipbuilding com
pany to the order OF an Antwerp firm.
She was designed to carry petroleum in
bulk in competition with the steamers.
The success attendant upon this new de.
partnre may lead to the more extensive
construction of vessels of a similar nat
ure. Petroleum. vessels cannot be used
for any other purpose on account Of their
peculiar arrangement and smell. "A pro-
pSsal to carry palm csl in similar man
ner has been found impracticable onac-
count Of the corrosive ingredients which
attack the steel instead Of preserving 1t,
as petroleum does. .-,-s,.of zs.tses
Aprepos to this departure In British
shipbuilding it is stated that the Per-
slams az far back as 1850 were known to
carry petroleum in bulk in their own
vessels on the Caspian. Petroleum car
riers aare generally fitted with electric
light so rs to insure a minimum OF risk
from FIRE. With every precaution that
modern, science can suggest the carriage
of this oil Is beset with much difficulty
and danger. Chambers Journal.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-11
.1aehlas Coz shaplnr ana Boring e..Arm.


An ingenious machine is used in Eng
land for preparing telegraph post arms
These arms are usually made from the
best selected English oak, and vary in
length from two feet to four feet. They
are in the first case planned on the four
sides by means of a special planning ma
chine, and then sawed to the exact
length required by means of double
cross cut saving machine made specially
for the purpose. The arms are then
passed on to the shaping machine, which
rapidly and effectively does its work.
The machine is quite self contained, and
has the driving shaft placed overhead and
supported upon standards fixed to the
main bed The arrangements for deal
ing with the various lengths Of arms
have been carefully worked out At the
official test of the machine the wooden
arms were finished ct the rate Of three
per minute. New York Commercial Ad-
Yertiser.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-11
mn. Your Inls with Sense.

OF course there's money in printers
ink, but the man who makes the most
intelligent use of it gets the most money
but Of it. 1t does not pay to advertise
something You have not got, or anything
you cannot do, and do well. The man
who advertises a fraud must have a
"good" fraud, and he who advertises
bargains in goods must be prepared to
satisfy his customers. Any advertiser
should undertake to present some sort
Of q claim for patronage.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-11
Fulnil Every Promise.

The merchant who desires the conf
dance and custom of intelligent people
should never make promise that he
does not fulfill, or hold out, either by
express statement or inference, any in
ducements that are not fully substan-
tiated by the facts. There Is no endur-
ing success where confidence is lacking
on the part of customers. ANY success
not founded on square and liberal deal
ing is sure TO be short lived.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-11
Arc the Ev.s Ever sase9

Beware of the electric light. This is
a warning sounded by a correspondent,
and warning that should be needed
The use of the incandescent lamp Is apt
to be highly injurious to the eyes II pre-
cautions are not taken with regard to
shades or globes. Plain or cut glass is
particularly noxious. In al cases the
little illuminator should be shaded with
a green or thick white shade, and the
glass should be frosted. 1t is said that a
number of men in the clubs are suffer-
ing with sore eyes, entirely due to the
improper shading OF the club lights
London Letter,
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-11
sToo Much IA, Plenty

An advertisement for wife in Col
orado paper brought such. heavy mail
to the advertiser, Mr.. Paul White, a
prosperous ranchinan at Rocky Ford,
Colo, that he had to convey it from the
postofice to his ranch in barrels In his
farm wagon. For month he has spent
his evenings perusing his correspond
ence, ard he has not yet made choice.
New York Weekly.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-11
Don't BE Afraid.

Too little Advertising is like sowing too
little seed. A farmer in planting corn
puts number Of grains into each hill,
and is satisfied if one. good healthy stalk
comes from each planting. It's the con-
slant advertiser that is bound to attract
attention. It's the succession of bright,
catchy advertisements that refuse to be
ignored. That the proper time must be
allowed for the fruit to grow, ripen and
be gathered is as true as that wheat can
not be reaped the day after it is sown.--
Printers Ink.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-11
Never BE commonnIncn.

"Bring your feet with you and have
them fitted to pair of our common
sense Shoes is the way Pittsburg
dealer advertises. It is q good phrase
and one which attracts attention. The
man who succeeds in advertising in such
a way that people read his advertise
ment is the one who draws trade to his
store as sure as magnet draws needle
to itself. Study up quaint, pithy or
witty phrases to head your advertise
ments, and be not too modest in the
space they occupy. -Brockton Shoe.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-11
Reeular Publications Rest.

No one takes up regular publication
without the expectation of finding some
thing Of interest. The simple act of
turning the pages is as positive an ex-
ample Of expectation as is the opening
Of closet if one is in search Of q coat.
Hence an announcement in a regular
publication has an advantage over any
other form of business solicitation-that
of meeting the sought for eye at a time
that 1t is in mood for such greeting
A. G.. Ladd.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-11
use common sense.

That people should use the same prac-
teal common sense in advertising that
Is necessary to transact any other bua-
ness would seem to be an indisputabls
proposition. Yet there are gentlemen
who are extremely good business men
in all other respects who viii make
grievous errors in this direction. Knox
vile Sentinel
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-11
A Startling Comparison.

Recent statistics show that French
railways annually kill one person out of
each 2,000,0 900 carried, while in England
81, 000,0 are carried before one meets q
violent death in O railway accident
French railways annually wound one
passenger out Of each 500, 900 carried;
English, one in each Use, 900; Belgium,
one in each 1850, 600, and Prussia only
one in each 4, oo0, 600. st. Louis Repub-
H.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-11
You Must Have the Stun.

Advertising alone-no matter how ex-
cellent-cannot build up big trade or
make q house great; yet vital impor-
lance hinges upon advertising, for very
few concerns have ever reached colossal
proportions without liberal and intelli.
gent advertising. have in my mind
four words that mean much;
Variety, Style, Quality, Price!
The store that has these, and in its
advertisements tells its story in plain,
fair, square way that's attractive and
readable, is bound to prosper.-Henry
Curtin in Clothing Gazette
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-11
It All Takes Time.

Don't be prejudiced. Because at one
time you put short local in your town
newspaper for one week. and scar
TONED" all the fence boards in the vicin-
ity, don't give up, get discouraged and
say that You have tried advertising, re-
solved that It didn't pay and decided not
TO do any moro of IL. Warren Glls.)
Sentinel.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-11
! A common Sense Wow.

Nearly every business has its "dull
season." during which q good advertise
ment will do faithful work day and
night, rain or shine, in familiariziug
consumers with the name, location and
specialties or advantages Of the adver-
tiser, so that when the time to buy comes
he resps the benefit of his seed sowing.
AFRO Goff's Circular.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-11

There is no department of British mer.
camille industry which has developed
with such marvellous rapidity as the De-
troleum trade. Since its beginning in
1859, when the total appropriations were
about A000, 900 gallons, it has increased
by lears and bounds until, in 1889, the
amount brought into the United King.
dom reached the total Of 1o2, e47, 47s
gallons.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-11

Small Boy-Say, dad, why does the
leaves fall off the trees every falli
Dad ian old salt -Bless you, boy,
don't you know The winds Is high In
winter, an the trees has to lower sail. =
New York Weekly.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-11

1inuer pvron appoare " .1svv -,,>.-.-.
effects on certain insects, and the largest
flies are not always the least affected by
It. Insects over which spider poison has
but little influence are usually left mesh
ed In the web to struggle until exhausted
before the spider attempts to devour
them.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-11
Not Charity.

In any just view of quarter of a
century of journalistic work the most
prominent feature, and one giving great
satisfaction to respectable publishers. is
that printing newspaper has become
recognized as business and not char
ity.-Owen Scott