davidaulloa/AmericanStories huggingface dataset:
The Caucasian. (Clinton, N.C.) 188?-1913, 1891-06-04
Advertising an Educa tiOnal Institution

To-day the school that does not adj
vertise is an exception. The most
prosperous educational institutions
are those which advertise regularly
and judiciously, AID TIE tendency is
to advertise more extensively than
ever. Colleges like Hazard, Wake
Forest, Davidson, Trinity, The Uni
versity Of North Carolina, Peace In
stitute, st. Mary's, Davis School,
ETC., ETC., advertise every year, and
il is no longer considered a acrifice
Of dignity to use such means for Sc
curing additional pupils. On the
contrary, newspaper advertising eX-
tends the field Of d school, and by
bringing in a large number of appli-
cations really operates to raise its
standard. In fact, it is an accepted
fact that an educational institution
cannot long continue to secure out
side pupils without advertising.
Most schools do not find it advan-
tageous to advertise except during a
certain season. The advertising sea-
son begins In May or sometime in
June and continues till little after
the school opens. ForEine times out
of ten the pupil comes at or near the
opening or dOesnOt come at all unless
it is a school that takes pupils at any
time. The college and school year
begins now in the early part of Sep
| TENDER, but parents begin to debate
the question long while in advance.
Consequently, the advertisement
should be on hand considerably in
advance. Placing q child in school
is an Important step, and parents do
not decide such matter under the
spur Of the moment. They want
time to look thoroughly over an.
nouncemeuts and catalogues, make
inquiries among friends and compare
advantages Of different institutions
The most attractive features of the
institution should be presented brief
ly and intelligently, and the invita-
ton to apply for further information
should be made as strong as possible,
Generally, this will be in the form
Of catalogue or illustrated pam.
phlet. Make this as attractive and
readable as possible. From this peo'
pie will draw their conclusions Of
the character of the school.
The Caucasian. (Clinton, N.C.) 188?-1913, 1891-06-04
Warsaw Notes,

w. w. McDirmid, editor Of the
Lumberton Robesonian, passed thro'
Tuesday, on his way to La Grange,
to deliver the annual address at the
closing exercises of the Kinsey
School.
Last Sunday was quite Il field day
for our Methodist friends. it be-
ing quarterly meeting. Rev. DR..
Swindell preached to large audi
ence at the close of the services rails
Ell about $4,000, to aid in raising
the debt on the house.
Mr.. Ned BOyette has put up a 'cool
drink" stand on West Center street,
where he will be glad TO see ali his
friends.
Our new Board of town commits
sioners have created some stir by en-
acting IA dog law. We are glad of
the movement and long for. the day
when such Il law will be general
throughout the State.
Congressman Grady was on our
streets Tuesday, shaking the hands
of his many friends. 1t is a treat,
as well as pleasure to hear him dis
cuss the issues of the day.
Since our last, our community has
been visited twice by the angel of
death, taking as his victims, the in
Robt. liufham, deceased
Miss Addie iizZell, Of Clinton, is
visiting Miss Nell Johnston, and the
boys are all smiles. X.
The Caucasian. (Clinton, N.C.) 188?-1913, 1891-06-04

piece of property. If Mr.. Henry,
the gentleman who bought the
horse, had put an advertisement in
this paper, saying just what kind Of
horse he wanted he would have
had not only the same horsc
offered him. but several others. If
wish TO buy or sell anything, why
simply say so, and say it to 10000
people lat least that many read our
paper each week. through the col
umns OF this paper.
The Caucasian. (Clinton, N.C.) 188?-1913, 1891-06-04
NEWSPAPER ADVERTISING,

When the editor of this pa
per was managing a High
School he spent from 500
to 5000 a year advertising
in the adjoining counties.
He succeeded. He could
not have done so by keep
ing that amount Of money
in his pocket, in fact, he
would not Lave had it to
have kept if he had not ad-
vertised, for the local pat
rOnage of the school was
small and he would have
bsen forced to close doors
had Re not ADVERTISED
moved pupils to him from
a distance.
BY advertising in THE CAUCA-
SIAN you will reach more pep
pie in the Third Congressional
District than through any other
paper.
The Caucasian. (Clinton, N.C.) 188?-1913, 1891-06-04
DUPIIN Cot MY.
fais0n Items.

Beautiful weather. crops begin
ming 10 improve.
Mr.. John Hill and Misses Annie
Hicks and Mary Hines, left Tuesday
for Chapel Hill To attend the COM
mencement exercises.
Rev. a. G. Dixon, former presi-
dent of Wake Foaest College, ami at
present pastor of one of the Baptist
churches OF Brooklyn. -. y. Mill
preach in Faison sometime during
June.
The Caucasian. (Clinton, N.C.) 188?-1913, 1891-06-04
TO THE TAXPAYERS
OF
Sampson County.

You can hereby take notice
thgt the Board OF COMFY Com
miSsionrrs are required by law
tn enter mp DOUBLE TAX against
al persons who fail "a list their
property with the LIST Takers
OF t - several townships before
the lst Monday of July, 1891.
The list Takers w'll post
their townships according to
law, and in orde. 80 save errors,
mistakes, costs, fines and penal
ties Is Is 10 the interest OF every
taxpayer TO see 70 it that
his property and poll is care
fully listed, and To this end
the Board of Commissioners re-
specially suggest thai each
taxpayer examine his tax-sheet
before it is signed and fled.
By order OF Commissioners,
G. PARTRICk,
Chairman
@. L. HEaKING. Clerk.
iu4-tf
The Caucasian. (Clinton, N.C.) 188?-1913, 1891-06-04
LOCAL ITEMs:

See Il. M. FerrelPS advertise
ment in this weeks issue of celehra-
ted Novels at an astonishing low
price.
Mr.. Tom Boykin shipped pota-
toes Monday. This is the first ship
ment of potatoes we have heard of
from this place.
If that advertisement of yours
is n Vt running in this paper, it ought
to be. For tina: is the way to help
your money earn money.
In this issue we commence the
Scriel Story, "Tcn Minutes to
Twelve" 1t is a romantic story by
q popular American writer.
"A Missionary from China,
preached an interesting and instruc-
tive Sermon at the Baptist church
Tuesday night on the manners, Gus
toms and religion of the heather.
1t Is with pleasure we note that
Miss Annie Pearsall, a former stu.
dent under Miss Sudie Faison, in
the Clinton Female Institute, receiv-
ed the prize for painting at Peace In
site, Raleigh.
Rev. B. F. Marable, D. d., will
deliver lecture in Atkins Hall,
Friday night at 1880 O'Clock, P. M.
Subject: Defense of the Liquor
Seller" Seats free. The presence
Of the public is cordially solicited.
Our article on "Defrauding
Truckers" in last issue has attracted
considerable attention. We have
heard number give in their expert
ence, some of which is wor 30 than the
facts we published. We will give
one case: Mr.. Rufus Herring ship.
ped four barrels of turnips to G. S.
Palmer, for which he received six
teen dollars and some cents or over
S4.0O barrel. AT the same time he
shipped some of the same turnips tC
other firms, from which he got 81. &C
a barrel, and on down as low as Sc
cents barrel from other houses
Such robbery is terrible. How much
longer will truckers bear it. We
must organize and do business in 8
systematic manner.
A gentleman from the upper
end of the county asked us the other
day if that fine horse that Mr.. Kill
lett advertised to sell at auction, wa:
sold. When we told him yes, hi
asked what the horse sold for. When
we told him S227.OO he seemed
surprised, and said that it mus
have been the best horse in tn,
county. We told him no, that w,
had seen a horse equally as good sci
as low as $4,000; but the horse wa
worth much more. The truth in the
case we refer to was that those wish
ed just that kind Of horse did no
/ know that such q horse would b.
sold, SO were not present to bid. Il
the case of Mr.. Killett's horse, it wa
well advertised, and those wishin,
just that kind of horse were on han,
to bid. A subscriber of THE eau
CAsIAN, who lives in Florida, ha
the horse bid off for him through Al
: agent. The advertisement cost onI,
a few dollars, and yet was worth a
3 least S75 to the owner, by maxim
the animal bring what it was worth
A piece of property never bring
(. what it is worth unless bought by
party who wants just that speci.
The Caucasian. (Clinton, N.C.) 188?-1913, 1891-06-04

q n Fte&T 81 CNTF tSE wMFTE Tra- a. r..
ported trum A. =. 1aggssaS s -. uxm
FE5cE Issa srnEN.
\ big picnic this week tor money
savers. Come and enjoy /; with Ia.
Itu are cordially invited 80 wear
out our threshold.
Preiilcsi ana most Interesting lire
of Dn-sS Guod~, White Goods, l.ao,~,
Einbrolderies and Motions IN ,nwn,
WE iNviTE 4 LOOK.
y new amu>emt lt--a Shoe 80.
ciable' j. uoW one 81 the Gashiona
bic smu~cmcnt> oC;hc day. Ali TIC
girls go behind = screen and stick
the toes Of their SHOES out under
meath its lower edge. The young
men select their partner, hy chalk
ing their names ou lhc tsmI filg
shoes ~ a recent party some 81
the boys charged that thcirbp~t girls
gave otl.er boys Trrs ou toes.
4. L. johnson i 60. give the gno.i
tips on toes. Their tips are straight
tips toO--Low pEICKs! CoRRr.r
STYLES. EXCELLENT FIR.
PERFECT COMFORT FOR TENDER
FEET The "Bijou" al "Freuch
Process" Shoes ale the EASIEST and
most FIENIBLE shoes made. They
also give MORE SERVICE than shoes
made by any other method.
Wide awake cash buyers appgecl-
ate our ONE pEICE CASH SYSTEM.
Every little make mucklc. Care
for your dimes and the dollars will
care for themselves. Our goods will
explain how the whole thing ! done.
VERY CHEAP.--MoSt people are
apt to say "Chcsnutt''--Rh cn they
read these catch words, but when
they saw Il very handsome woman
going along with the strange device,
Every cheap" printed on her back
most people were surprised, for 10
come down to fact the lady was very
dear 20 a great many and TO her
husband PRICELESS; bat having
gone TO 4. +. Johnson & Co.'s to see
the bargains advertised She fell in
love with 4 New Style Gossamcr, Sc
Tabled, and bought ii, paid for il,
and (as it was raining at the timc)
proceeded to wear ii home, MI un.
conscious that she Wa- tabled every
cheap. Do you wonder that sh,
FELT CHEAP? And y. +. John so-
& Co. are 80 tickled that they have
determined 20 make that THEN
Watchword. every cheap" i tn,
general verdict now pronounced by
| al their customers.
Our prices are not LAID low hy
dull trade, but made low to mai-t
! trade.
No, we don't sell good for fun
WE SELL THEM FOR CASH.
"What O'Clock is it, cobblcr:.
said smart Alecl, as he thrust hi.
head through a pane of glass furfun
"Just struck QUE" said the cobblcr
hittilg him one on the nose. Oh
course the foo! spoiled his hat, hu
he went Straight to y. +. Johnson s
Co.'S and got just what ne wanted
out of their immense stCcf Of MIN
SPRING SHAPES, and this time h,
showed his sense.
/ We make it our business and plea
sure to contribute to your wants.
Remember the bargains we CAV,
you the last time you traded witt
us, and don't forget that Wen Civ,
| you another next tinIc.
/
The Caucasian. (Clinton, N.C.) 188?-1913, 1891-06-04

Mrs. Laura Hart, Beaufort, S. u,
writes: ga loathsome form of blood
poison was killing me. My appetite
was lost, my bones ached, and parts
of my flesh seemed as if it would
come off my bones. A friend brought
me a boltle of B. B. B. The sores
began healing at once, and when /
had taken two bottles / surprised my
friends at my rapid recovery
The Caucasian. (Clinton, N.C.) 188?-1913, 1891-06-04
Tourists

Whether on pleasure bent Or bust
ness, should take on every tripa bot
tie of Syrup of Figs, as it acts most
pleasantly and effectually on the kid
neys, liver and bowels, preventing
fevers, headaches and other forms of
sickness. For sale in so cent and 81
bottles by all leading druggists.
The Caucasian. (Clinton, N.C.) 188?-1913, 1891-06-04
STIMPsON. LITTLEFIELD SEQ.

STlMPSON. LITTLEFIELD & co.
To the Truckers of Clinton and vi
entity:
AS there seems To he some doubt
among some Of my old shippers, ~
to whether i am the Simpson, for
merly of the firm Of Simpson, Muir
ray & Co., ! wist to say, / am the
Simpson who originated and form
ed the firm Of Simpson. Murray &
Co. ] sold out ~ interest in that
firm III 1889, TO what j. now J. r.
Kinball d Co., and have had nothing
to do with it in any way since that
time.
Mr.. j. +. LittIefeld and myself
have consolidated, under the firm
mare OF Simpson, Littlefeld & Co.,
and to all our old shippers would say
ship us your beans, and we will give
them our undivided attention.
Yours truly,
w. III. SIMPSON,
(ForInerly Simpson, Murray < Co.
j. +. LITTLEFIELD,
Composing firm Of
STIMPSO\, LITTLEFIEf.D Il co.
The Caucasian. (Clinton, N.C.) 188?-1913, 1891-06-04
All Through Sampson.
What SanspsouianS arr Doing az
SayI1E.

eDSeni Us the news from your
township for this column. Every
subscriber Ia this paper has \ tight
and i requested to contribute items
of news in .'hes" neighhorhopd for
this column We viii not publish
your name unless you desire ii. 80
The Caucasian. (Clinton, N.C.) 188?-1913, 1891-06-04
Many a business has enough
CAPITAL And ENERGY

And yet barely holds it own, or fails
altogether because these forces are
not wisely utilized.
If you would move the world of
trade, try the fulcrum of Newspaper
Advertising THE CAUCASIAN will
enable you to do this to the greatest
possible advantage.
The Caucasian. (Clinton, N.C.) 188?-1913, 1891-06-04

LOST--a small GOLD LOCKET,
Il; or near Concord Church. The
finder will confer a great favor by
leaving SAME at THE CAUCASIAN
office or at my house.
REV. DANIEL REID.
ia at
The Caucasian. (Clinton, N.C.) 188?-1913, 1891-06-04

The next session Of Miss Mary
Lou Browns School will commence
(Fall Tern) on the first of Septem-
Der, '9l, in the Masonic Lodge. Your
patronage is sol cited. je 4-tf
The Caucasian. (Clinton, N.C.) 188?-1913, 1891-06-04
Our COUNTRY

is large, but the Newspaper
is constantly meeting PEG
pie. No SchOol-master can
we'll move his school to his
pupils, but any School-mas-
ter can move pupils to his
school by
The Caucasian. (Clinton, N.C.) 188?-1913, 1891-06-04
NEWTON GROVE.

The closing exercises Of Glenwood
School took place on the 22nd ult.,
which was quite a pleasant time.
Next term begins July 18th.
Quite crowd Of young people at
tended the close of Goshen High
on last Friday.
Mr.. Andrew Edmundson and fam
lily, of Greene, spent several days
with friends and relatives ut New
ton Grove.
\ Dung man of this neighbOr-
hood who had the pleasure Of attend.
ing the Denoresi Contest IT MaGee's
on the 23d speaks in very high terms
of the speaking and also the singing
The heavy rains have damaged the
crops considerable. FLos.
The Caucasian. (Clinton, N.C.) 188?-1913, 1891-06-04
ENDOWMENT

of the country has come
from unschooled doners, so
the most interest in select
ing the best school, is often
found in humble and remote
localities.
The Caucasian. (Clinton, N.C.) 188?-1913, 1891-06-04

Truckers, look to your interest /!
and ship to the cid reliable commits
sion houses Of A. S. Cook & Co., New
York. and Simpson, Littlefield &
Co., Boston. l represent the above
firms. Call on me for Stencils.
Will take pleasure in furnishing you
with any information. or assistance.
W. g. HUBBARD.
The Caucasian. (Clinton, N.C.) 188?-1913, 1891-06-04
inaeX to New Advertisements.

NOticC-C. Patrick.
The Alliance Store-G. A. Clute.
TO the Taxpayers of Sampson
C0unty-C. Patrick.
Delightful Reading for Almost
NJ. Ferreil.
The Caucasian. (Clinton, N.C.) 188?-1913, 1891-06-04

LOSr-Two small fiat Keys, on ii
ring. The finder will greatly oblige
10y leaving same at THE CAUCASIAN
once. lie 4--tf
The Caucasian. (Clinton, N.C.) 188?-1913, 1891-06-04

DIR. ID S. HARMON, the Russian
Optician, who has been located at
Clinton and Mt. Olive for the past
month, will be in Goldsboro for the
next few weeks. Ifyou need glasses
be sure to see him. je 4-tf'
The Caucasian. (Clinton, N.C.) 188?-1913, 1891-06-04
The SCHOOL QUESTION

with emphasis on "the")
comes with great interest
to Parents each year. Rail
roads have taken the ele-
ment of distance largely
from the question,and there
fore most schools have had
their area o. support great
~ enlarged. Just as a large
proportion of the
The Caucasian. (Clinton, N.C.) 188?-1913, 1891-06-04
SUBSCRIPTION

Ouc year, 81 ~
~IN months, -
Four months, 10
Wants, Business Locals, Reading Notices,
.rtl-, etc, will he inserted ut ten cents per
line six wOrds) TO. first insertion and at hvc
cents per line for each subsequent insertion.
obituaries published free il not more than
ten lines, (sxty Words; live cents for each
additional line six words each). This charge
!. made, ~ you will see, simply ~ Il check
on length.
communications discussing the topics OF
Tie day, il to the point and briefly eXpressed
sin br published in column headed "A Fo-
rum Of Public Opinion"
communications containing strictly News
Linn. will always he welcomed and publish
"a With pleasure. BY sending such news
nrm. frequently you will help both your
community and the paper.
when YOU wish your address changed, give
old So well a. new once.
Address all communications and business
ISttrrs to - ~
TIE CAUCASIAN, Clinton, y. &.
Matters Of private nature should be
marked "IcrsOnal" and addressed to
MARION BUTLER,
Clinton. y. &
The Caucasian. (Clinton, N.C.) 188?-1913, 1891-06-04
YOU MAN OF BUSINESS,
How Much Can You Lift ?

That depends on what you lift
with. Archimedes said: "Give me
a fulcrum on which to rest, and /
will move the earth.n
The Caucasian. (Clinton, N.C.) 188?-1913, 1891-06-04
PINEY GROVE.

There is a gentleman iii this town
ship whose corn is over two feet in
heighth. Ills is not little patch
either. He has % or 30 acres that
will average this high.
Mr.. b. l.. Scott has II acres OF cot
ton, at the Ashford place, that will
average seven inches high. This is
pretty good for bad GOTTEN season.
The Caucasian. (Clinton, N.C.) 188?-1913, 1891-06-04
A1INGO.

Mr.. Editor, please allow me few
lines in your paper this week. But
in the beginning let me pay com
pliment to our loved editor Tor his
excellent piece on gossiping. viii
only say 90 ahead and stop the out
rageOuS crime.
Mad dog are the topic ofthe day.
Guess it will soon be stopped, as
one Mr.. Hair reports that the frogs
are running mad, for he certifes
that one followed him at least ten
yards trying to bite him.
| am glad to say that Mr.. Joel
Layton, ST., who has been sick for
few weeks, is convalescing.
Mr.. John II. House, amid the
frosty and rainy spring, had a corn
tassel on the 10th ult. Who can
beat it HUGH Nudity. -
The Caucasian. (Clinton, N.C.) 188?-1913, 1891-06-04
FRANKLIN.

When the children of Mr.. CASH
we'll were burned, which you pub
lished last week, he and his wife
wer, at Work not far off, but did not
discover lie house WAS on fire in
time to save the children or any
thing. 1t is supposed they were
playing with matches, and put the
bed clothes on fire. They have he
sympathy Of the entire nefghbOr-
hood. Both white and cclared have
bestowed armfulls % charity on the
bereaved parents. S.
The Caucasian. (Clinton, N.C.) 188?-1913, 1891-06-04
4. F. JOHNSON 1 cos COLUMN.


tfass n fssgfsseni v 20 eoat45n sz.sa rsssE
tFaetr 81 CSTtrx WRITE rrs. As - r..
ported trum A. r -tuaS%aS S a. iT<n
FRfCE Casa STnEE
The Caucasian. (Clinton, N.C.) 188?-1913, 1891-06-04
PAID READING NOTICES.

Ef~ Cards and Reading Notices can be in
serted under this head for 10 cents per line.
WANTED-A young man who
has had some experience in the
Clothing Business. One who is we'll
acquainted through the county OF
Sampson and surrou ding counties.
Best of reference required. Steady
employment. l. SHRIER.
my 28-tf Wilmington, \. G..
The Caucasian. (Clinton, N.C.) 188?-1913, 1891-06-04
TIE CAUCASIAN
CLINTON, y. c., - JUNE !. 1896
PUBLISHERS ANNOUNCEMENT.
How to Advertise.


W. do not wish large advertisements, but
a number Of small ones for year. 1t Is not
SIZE but TIHE that wc prefer.
The Caucasian. (Clinton, N.C.) 188?-1913, 1891-06-04
THE RACKET STORE Is ~TILL
AHEAD!

THE RACKET STORE Is IT'LL
AHEAD!
We don't intend getting behind
in goods or prices. Ladies' Hats are
going from Is cents up to S6. Dress
Goods ut all prices. We keep almost
anything you want; SO come right
on and let W. he the means Of saving
you some money.
Respectfully,
Mrs. MARY f.. PETERSON x Co.
a plenty Of cheap Glass Ware still
on hanu at w. II. DUNCAN's.
j have Suspenders, Scarfs, Hosiery,
Gloves, Dress Goods, Laces, Jewelry,
Spectacles: Harps, AcccrdeOns. Til,
Glass and Crockery Ware, Oysters,
Salmon and HOLSTERS.
Respectfully,
b. +. POWELL.
AN ELEGANT AND UNUSUAL
OFFERING!
Those % cent Scaris ut \. f. John
son x Co.'S. Styles equal to any 80
cent or IS cent Scarfs in town. It's
Il fact. Be sure to see them.
Bananas, Pine Apples and fine
Crackers at
G. p. JOHNsoN's.
ONCE MORE !
have a nice line of Lace Straw
Hats at only 80 cents.
w. S. PATRICK.
A few more boxes of that cheap
Tobacco, at % cents pound, at C.
p. JOhnsOn's. Be sure to try it.
Transient BOarders wanted from
60 cents to S1.00 per day.
mh5-tt' j. Il. GREGORY,
That cheap Coffee at L. NJ. Fer
rell's is the same old price.
To save money in buying what
you need call on NJ. HANsTEIN. He
j. selling Pants Goods as low as IL
cents per yard, Straw Hats 5 cents
each. Pants so cents, Coats 80 cents
Coat and Vest 70 cents, whole suits
for $500 He means to sell and i
will pay any one to call on him He
has the most elegant line Of Sum
mer Clothing ever shown in Noltf
Carolina.
The Caucasian. (Clinton, N.C.) 188?-1913, 1891-06-04
NetIr0l1ic Persons

And those troubled with nervousness resulting
from care or overwork viii be relieved by taking
BrOaO7,'s Iron Bitters. Genuine
has trade mark and crossed red lines on wrapper.
The Caucasian. (Clinton, N.C.) 188?-1913, 1891-06-04
BUSINESS LOCALS.

Iy~ ''Wants' and Business SOtlcc. can he
1 serted in this column at ten cents 4 line.
The Caucasian. (Clinton, N.C.) 188?-1913, 1891-06-04

1000 pounds OF Beeawax wanted
by NJ. ilANSTEIN.
It you want to buy your Sugar
cheap come round to
w. II. DUNCAN'S.
want to buy 900 pounds of Bees
Wax and 200 pounds of new Geese
Feathers. Il. +. POWELL.
Go to G.. u. JOhnSOn's for COnfec-
tons and choice Groceries.
Do not forget that 10 cent OIL at
w. ii. DUNCAN's.
The Caucasian. (Clinton, N.C.) 188?-1913, 1891-06-04

That cheap Coffee at L. NJ. Fer
relrs is the same old price.
The Caucasian. (Clinton, N.C.) 188?-1913, 1891-06-04

A few more boxes of that cheap
Tobacco, at % cents pound, at c..
p. JOhnsOn's. Be sure to try it.
The Caucasian. (Clinton, N.C.) 188?-1913, 1891-06-04

Transient BOarders wanted from
GO cents to 100 per day.
mh5-tt' J. Il. GREGORY.