The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1891-02-13

| appear the advertisements of the makers.
Learning by the timepiece that it is his
hour for rising, he throws back the blank
cts stamped with the imprint of the man
ufacturer, and performs his additions by
AID OF cake of soap bearing the dealers
| name. He then dons underwear, linen,
trousers, vest, coat and shoes similarly
labeled, and sits down TO a breakfast
served on dishes and eaten with cutlery
| decorated In like manner. After that he
ADDS to his attire hat, gloves and overcoat
! that tell their origin by means of printed
tabs, and goes forth to business well dressed
In every respect, and yet-a walking adver-
| tlsement. The cigarette he smokes as he
| strides officeward is adorned with the vend-
| or's address, and the crackers or bread
he munches with his sherry or coffee at
( luncheon bear the bakers trademark or
/ name. He reaches home at night and is
welcomed by a smiling and triumphant
| wife, who explains that she has just re-
turned from satisfactory shopping expe-
dition, which she was induced to make by
| reason of announcements of bargains" at
various stores published in the papers
Emphatically this is an age both of COM
petition and of advertising, and in the for
ward rush to success only the shrewdest
and best can be counted on to win the
great prizes of commerce. The merchant
must have good goods, and he mustn't
hesitate to let people know of them A
thousand avenues are open for the exercise
of his ingenuity. He may send out hand
bills; he may hire sandwich men"-peo-
pie who perambulate the streets, their
breasts and backs adorned with the pla-
do of ha 10
fences and walls with posters, hang signs
in street cars, or fill the windows of his
shop with attractive displays, but if he de
sires to get good value for his money he
will place his largest investment in print
ers' ink. Where any other device attracts
ten, the judiciously worded, neatly ar
ranged newspaper advertisement will re-
ceive the attention of hundred.
1t is now go years since the first adver-
tisement was published by an English
journal The pioneer in making known
his want to the world had lost horse. He
offered 'guinney" reward, and his steed
was returned. Thereafter advertising grew
apace, until now it has reached enormous
proportions. Like all other great move
ments, many ludicrous and amazing Incl
dents have dotted its progress to promi-
hence, and fine field awaits the author
who shall collect the novel announcements
of the daily and weekly press during the
last two and a half centuries. Here are a
few of the oddities from time to time given
to the public through the medium of the
types:
converted burglar will break the doors Of he'll
with gospel jimmy.
The liquor 1 offer is not particularly good, but
as good as most of the whisky sold in this neigh
borh God.
A laundress viii take pay in lessons on the
guitar and board on washing days.
Should sorrow DER thy brow
IT'S darkened shadow hisg,
Go buy a hat of Dow
You'll find it just the thing.
Not to pile up the agony of eloquence, we state
With great confidence that ladies attired in our
new ST. les of spring and summer goods will find