Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1891-05-12
eucosss ara Failure Among Advsr-
tisoga

Recent statistics. according TO Brad
.treet's Commercial DIRECTORY, show that
in all ines Of Industrial life more than
fcur-titths. or over eighty-two per cent Of
all who failed in business in the United
States last year were brought to that Gonti-
ton primarily becsuse Of lack Of equip.
men., either natural or acquired, mental or
financial. or through lack of special edGcs
ton la their respective lines of trade.
IL is clear and plainly evident that poor
and superficial preparation for business life
Is the one great weakness of our present
Industrial trainin g-the broadest of all
avenues leading to failure. II ~ this lack
Of prope, equipment which causes certain
advertisers TO fail, while others gradually
work their way to eminent success ard
srest wealth. The great study with the
advertiser, therefore, should bs how 10
start right how to go on right, how to cpn.
s,antly keep fully sqlipped
Advertising is science. Whist would
be thought of young man or youth who
developed genius for mathematics, who
said, II will not study arithmetic. or al
gebrs, or geometry. | will not give time
To the teaching Of the professors and mas
ters Of that grea. science. but | viii work
~ N"@ '"f ipt 'Ni'' Ms 'tus a. SNNses NO."
ods, through the roEer OF my own intellect
AMI genius, However great his natural
ahhiiy ne c9u'd not progress fer 10 NE
hme' But II he sTsiied himself OF the
knowledge left 10 ali ~ heritsge-5eH-
ufe accumulated by thousands OF great
minds IN the years aud ages psst-thsn
night be become great ia ihs profound
science. ard pes'ihly renoFned 'hfough
'oms advance OF improvement or amphfy-
ins OF method
The same holds true IN tee science OF
adVert'slng; the man wh, becomes great 10
It must possess genius OF certain desrrip-
honi and he must ever be student-trst
to secure the WISDOM fth' past sni pres
en'i second, n keep IN the var, to be
iesder IN the rapid march OF progress
As 'hs or5i'sry youth readily learns
enough Of msthe maiics 10 very we'll serve
the purposes OF ordinary business life. so
may the otdiusry advertiser succeed mol
erstely we'll with the same half careless
study and the same lsck OF genius
Hsrd. pslsns wcrs accompli mes
much. In one sense industry and re-
search are the parent. OF genius. Thus,
advertisers without much genius, who
study the science moderately, tucceed
fairly, while those who have natural
sepins in high degree, but who viii
not work to learn from others, almost invsr =
Ably fail But great success 10 The resu't
OF the happy union of natural genius and
careful, patient study and investigation.
Pfiatsrs Ink. published weekly, AZ % n
var, by George p. Rowell & Co, New
York
This little magazine IL aD educsteri II
tescees the science of sdvertisiog From
an editorial standpoint i. Is able. lis con
'rbu'crs are. in the main, the most success
full advertisers and advertising expsrts. l 9
advertisers are very largely the ahlest
sdvertisipg agencies and the hvelies. and
most valuable advertising mediums. rs
proyrieior. the sfrong, leading advertising
ssency. Of whom that progressive Though
ful student aud teacher of tie science Il
Advertising. Mr.. George p R,weil Is the
head The reader is constantly brought IL
contact with many of the brightest an i
solest minds who are iaterss ted in sdver
Using. Such Interchange OF thought means
constant progress.
Nissa exchange for the promotion Of
The science Of advertising through bringing
together, in free discussion, the s5les'
Minds As publication calculated -
successfully educate sud develop the
Adv r.iser, II stands entirely unequsled aud
unrivxled 10 this or afy other country
Issued weekly, its teschiog and influence
are continuous on the reader; thus are men
4 l. II.