The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1891-06-21
THE EQUITABLE.
Something About That Popular Life Assurance
Society.

The popularity of the Equitable Life
Assurance society of the United States has
caused q large number of corporations
throughout the country to adopt names so
similar to this society as 10 mislead the
public.
1t frequently happens that some one Of
these snide concerns fails, and then come
Associated Press dispatches that 'sThe
Equitable Life is in trouble,' ga receiver
is applied for" etc, etc. And undoubtedly
it sometimes happens that these dispatches
are purposely so worded as to create the
impression that it is the veritable Equitable
Life Assurance society of the United
States that is in limbo.
Again. there are agents and even man
ayers of companies who make it business
to sling dirt at the Equitable, and are con-
tinually sending anonymous circulars
through the mails to policy holders con-
tanning absolutely false reports, SO false
that they dare not put their names to them.
Ever since July, 1859, the date of the or
ganization of this society, 1t has been a
shining mark for jealous rivals 20 shoot at.
1t has been q target for the shafts of envy
and malice for thirty-on years, but like
the tree that is continually agitated and
shaken by the wind, il has taken deeper
root and is all the stronger today for hay-
ing been abused. The tail of the bull has
grown long enough to brush away these
ouzzing flies, even from his horns.
The popularity of the Equitable is evil
denced by its liberal patronage, doing as il
does the largest business of any company in
the world.
Total amount of risks 10 date is over 500 600 00
Total assessed IN round numbers l25 coo 200
And net surplus of------.----- 100000
These remarkable results have been
achieved by an honest and vigorous man.
I'd - -
born insurance man, together with board
of directors composed Of men of national
reputation in matters of finance, one of
them occupying next to the highest posi-
ton in the gift of the American people,
viz, Levi p. Morton.
Another, Chsuncey NJ. Depew, president
of the New York Central & Hudson River
railroad company, together with fifty others
whose reputation for ability, wealth and
Integrity is unimpeachable.
The Equitable is popular because il pays
its losses on the day proofs are received
and has no contested claims. From the
records of the insurance commissioner of
the state of New York we find that under
the head OF contested claims six compan-
les report an aggregate of 500, SO resisted
December 81, 1890, while the Equitable has
a clean record without a dollar unpaid The
Free Tontine 1ncontestible policy of this
society renders q resistance of payment
Impossible Let every policy holder there
fore content himself with the assurance
that he mas made no mistake in selecting
this society; that it is the strongest and
best managed company in the world, and
that he may look for its failure about the
time he gets up some morning and beholds
the sun rising in the west the Mississippi
river running up stream, or the Wasatch
range of mountains standing on end
The Equitable is also popular because it
keeps free from all entanglements and
doubtful experiments 1t never uses policy
holders funds Tor hush money, for 1t has
no crooked work to keep from the public.
1t has no use for corruption fund, for no
corruption is allowed among its employees.
Any information concerning this Equit-
able Life Assurance Society Of the United
State, 120 Broadway, N. Y, will be cheer
fully furnished by calling on or addressing
M RUSH WARNER, Manager,
Room 2l5, Progress Building,
Salt Lake City.