San Antonio daily light. [volume] (San Antonio, Tex.) 1886-1907, 1891-07-27
The Commercial Exchange.

A brief paragraph in the
LIGHT, several days past, has
borne fruit in the shape of
a two-column defence by the Com
mercial Exchange in the Express,
accompanied by an exhibit of the
patent medicine style of literature
and the rose colored romances, sent
out by the Exchange. "Self praise Is
half scandal" is the way the old
adage runs. The Exchange boasts
of having published 10000
pamphlets, $4,000 folders and
10000 pamphlets, but all sensi.
BILE advertisers know this expenditure
of the contributions of the citizens
was perfectly useless. The money
might just as well have been dumped
into mud hole, so far as San Anto-
MO is concerned. Where were those
pamphlets printed and by whom were
they printed? Who compiled them?
Advertising through pamphlets has
| been out of fashion and out of date.
many years ago, with everybody ex.
| cept the patent medicine quacks, and
that mode of advertising these days
Is an absolute waste of money, as
they are seldom read, and when read
are regarded as mere puffery, on the
patent medicine order.
The exhibit shows these pamphlets
and folders have been sent out pro-
fusely, but how many men and dol
lars have they brought to San Anto-
MO Is the question. It is doubtful if
all these things have not been used
to kindle fires, or dumped into the
| waste basket weeks ago in order to
get rid of them.
The circulation of that interview in
the indianapolis paper, apart from it's
advertising the secretary, is calcu-
lated to do harm in the end, since it
is far too rose colored and paints this
section in too gaudy colors. Immi-
grants never could begin to realize
the country from the picture drawn
of it, and would be wofully disap-
pointed. Where is the farmer in this
section who has made two crops
on the same ground in one and the
same year. Let the farmers settle
the matter.
The exhibit states that the Exchange
has distributed copies of the Ex-
press and the.Times, butt it has evident
ly ignored and passed by the LIGHT
Why was this invidious discrimin-'
alton made by body claiming to re-
present San Antonio in it's entirety.
have not observed q single adver-
tisement of San Ant tonic and it's adj
vantages by the Exchange in any of
our home newspapers. The money
thrown away on pamphlets and fold
ers would have done hundred fold
more good had it been expended in
advertisements inserted in our home
papers, which have labored gratitu-
Ously for years to advance the well
fare of San Antonio. So q column in
q paper in New York, Boston,
Chicago and st. Louis, would have
been read by at least million of per-
sons.
The literature distributed by the
| Exchange was too much on the BOOM
er order, and of the sort of puffery
that killed the Times newspaper. 1t
showed too great an anxiety to I'M
load lots at fancy prices in the subur-
ban additions, to make q good inn
preston on cool headed and rejecting
men in the north. The people of
San Antonio desire q steady and
sure growth, not q fictitious boom
they want actual, bona tide settlers,
not birds of passage, who buy purely
for speculative purposes, and clear
out with their profits the moment
they sell. Men of that sort are really
of no advantage to San Antonio.
Such spectators got up the boom in
Los Angeles, Cal.
How is our city benefited by a
speculator purchasing hundred
acres, at 800 an acre, in the suburbs,
and dividing it into lots, and then
selling them at from $500 to ST. 900 per
acre, and returning to his for
mer home with the profits
Spectators are spectators, and
their only desire is TO sell
their lots at big profit. If specula.
tors wish to boom their property, lei
them do so to their hearts content,
individually or as a company, al
their own expense, but the people OF
San Antonio should not be called on
to pay for the show bills and the
magic lantern of the exhibition.
am bothered to tell what Syn
dictate letters" are, syndicate was
originally term peculiar to Holland
and was confined to financial anc
mercantile transactions.
Had the $4,000 thrown away OF
the Exchange, been invested in Fail
bonds, we would have had a fair thiI
fall, which would have left half {
million of dollars in the city and hav'
been a first-class advertisement o
San Antonio. l.. ii. b.
Court News.
p Tandick has filed suit I'm tn,