Richmond dispatch. [volume] (Richmond, Va.) 1884-1903, 1891-10-02
A RETAIL TRADE EVENT,
The Opening Of the Mammoth Establish
ment Of Woodward 4 Io,brop.

The regular opening Saturday OF the ele.
CANT establishment OF Wood sard & I.o.hrop
the Masonic Temple building will be an
event In the history OF the retail trade OF
Richmond. For weeks past small army
OF employees have been busy bringing order
out OF confusion-the confusion OF un-
packing stock-but now everything has
been reduced 10 beautiful system.
and the store presents. o. tho ladies' NJ
least, dream OF convenience aud rich
ness. In its adaptability 20 the purposes
for which 1t has been loascd-that Of q
great dry goods bazaar sstab-
lishment could hardly he surpassed.
Messrs. Woodward 4 Lothrop occupy
the street floor aad basement. two
rooms measuring each 77xi2s feet.
The street floor. with It's imposing
main entrance fanked by two windows.
either of which would accommodate u
good-srzed stock.>inc.lnes from rear a.
front. giving one on entering the es'ab-
lishment a splendid view ot the magnin-
cent display on shelves counters. and on
counter and standing cases. The wood
work of these fixtures is all IN imitation
cherry, a. are also the fixtures below stairs.
The basement is reached by q broad but
short flight of steps IN the centre Of the
floor. and thus of most convenient access
are 1912 square feet If room for the &C.
comniodstion of stock.
LIGHT AND VENTILATION.
The architectural arrangements Of The
building are such as that the best possible
light can be obtained upon fabrics during
the day. which Is great dcslderatuul. and
the ventilation Is perfect. while the arti-
fetal light is supplied from myna1s of
electric globes and gas-hurners.
The establishment is department store.
and each department Is connected oy o
system of cash railways. run by an cleo
tr,c-ongine, with half story NJ tho rear of
the first floor. This half story ia the
quarters of the cashier. book-kcepers, aud
those in charge OF tue wrapping up OF
bundles.
ANArIoSAL REPUTATION.
The Richmond house Of Woodward 4
Lotbrop Is branch OF the immense house
If that name in Washington. which has
national reputation both as regards quality
and variety of goods it offers for sale.
Tho firm are importers OF the finest fabrics
of the looms Of the old country. and COM
mani the best the factories of this conn
try afford, and IL ~ their determination
that the Richmond branch shall not be one
whit behind the mother house IN the mat
ter of sustaining the reputation Of tho
concern as an unrlyaile1 modern dry
goods emporium aud ladies' furnishing
house.
AN OCULAR DEMOSsrRATIOs.
An ocular demonstration of this is found
in the stock of the branch house. 1t -
new. fresh. rich aud almost eudless IA its
variety. Each department, whether that
of silks, satins, velvets. lac's. cloaks and
wraps, gloves. hosiery. ribbons, undor.
wear, linen goods. staple cottOns. general
dress fabrics. or what not Is complete, ani
has received tribute from tho best mar kcts
in this country and Europe. There i
nothing 20 be had IN any other trst-clas5
dry goods store in this country that does
not torm Il part OF the stock ot Woodward
a LOthrop.
HOLIDAY GOODS.
In addition To the ladies' furnishing de-
partment they also have thor Jughiy
| stocked contlcmen's furnishing depart
| rlent, and IN the basement, among the
| heavier staple goods, such as blankets.
| sheetinEs, Ac., Ac.. are full lines Of trunks,
| satchels, TOYS. and holiday specialtlcs.
Messrs. Woodward i LotArop viii open
| their doors TO the public with some nifty
| employees on their roll. ABOUT nalf ot whom
| are Richmond people. and their force has
been so selected as 10 insure the prompt
est attention to their customers.
| TIE MANAGEMENT.
| The manager II Mr. j. II Olcott. the SUI
| perintendent is Mr.. l.. /. Rewlck. aud tho
head Of the dress goods department - Nh
| A. +. Noel. All these are gentlemen of ex-
| periencc. and the last named has long been
| identified with the trade IN Richmond.
| Every other department has a competent
| and experienced head.
The firm have magnificent store IN it,
| every appointment. "A superb stock, "A hno
| clerical force, aud will commence business
here resolved 10 yield the palm 10 none IN
catering to tho taste and tho demands Jf
tho public. Their establishment IS "A credit
t. this city or any othor city. There Wi
be an exhibition opening Ot the stcse TO-
night from To 10 . clock.