The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1891-08-26
EIGHT CENTS A DAY
Will Enable Any Citizen in America TO
Secure the Best Encyclopedia,
namely, the Americanized En-
cyclopadia Britannica.

Three things ought to find place
in every American home: The Sacred
Scriptures, good newspaper and a
thoroughly reliable encyclopedias.
The first we are quite sure every
family in which our paper is taken
already enjoys; the second it has been
the business of our lives to furnish;
the third we place at the disposal of
our readers from this moment. Eight
cents a day for eight months will
hereafter enable any citizen to secure
a complete set Of the American
lied Encyclopedia Britannica, which,
after careful examination, we con-
fdently believe to be the most
complete, reliable and altogether the
best work of it's kind extant to-day.
This is another illustration of the
motto that lies at the base Of Ameri-
can institutions: In union there is \
strength. We have simply organized
our readers into club Of encyclope-
dia buyers, and obtained from the
publishers the concessions which so
large an organization has the legiti-
mate right to demand. Our reward
will come in al increased circulation,
which, again, will probably enable US
to secure similar advantages for our
subscribers in some other direction.
This is as it should be; the publishers
and readers of a great newspaper
should work together for mutual adj
vantage.
What the publishers have done is to
take the Encyclopedia Britannica TO
pieces and rebuild it with amend
ments and improvements. The latest
or ninth edition of the original work
was compiled some fifteen years ago;
the American editors have revised it
to the present year. The original
work was crowded with minute and
exhaustive descriptions of English
towns, cities, counties, boroughR,
minor institutions and other matters
of peculiar interest to Englishmen,
and to Englishmen alone, while Ameri-
can subjects were treated with the
same brevity as French or German.
The American editors have reversed
this method condensed the articles
on distinctively British subjects within
reasonable limits, and utilized the
space thus gained for exhaustive dis
cussions OF purely American topics.
The original work excluded from its
plan all mention Of individuals, how
ever famous, who were alive at the
time of its compilation; it says not a
word of moro than half the men whose
names are written on the pages OF
modern history-no word Of Grant OF
Sheridan OF Sherman, Harriet Beecher
Stowe, Julia Ward Howe or Elizabeth
Stuart Phelps, OF Cleveland, Harrison
or Blaine, or Parnell, Salisbury or
Bismarck. This woful lapsus, too, has
been supplied in the Americanized
edition. A series of 1900 biographies,
each brought down to the present
year, enables the reader to learn at a
glance the life story of every noted in
dividual of the present generation.
To all this add q complete series Of
maps and q number Of well-executed
engravings illustrative of the text, and
the Americanized Encyclopaedia Bri-
tannica is before you-a work in
whose introduction to our readers we
feel not unwarrantable pride.
We will give The DAILY HERALD on
year and the set of Encyclopedias for, $50
50 down and $3.50 per month till paid; Tn
SUNDAY HERALD and the set for 1922 sc
and The SEMI WEEKLY HERALD an,
the set with apremium receipt) for S23. 0C
also in monthly payments If desired. /
The above offer is for the Encyclopedias i
cloth binding; sheep binding $50 per Sc
extra; half morocco. $500 per set extra
These valuable books can only be obtaine
by subscribing for THE HERALD. The set
are now on hand, and we will be please
to show samples to any one who will ca
at our Office.