The morning call. [volume] (San Francisco [Calif.]) 1878-1895, 1891-05-13
HINTS FOR THE FAIR.
The Best Means of Advertising
California in 1898.
w. Il. Hills and A. 7. Hatch Deliver Addresses
and Make Timely Suggestions to the
Commission.

The California Worlds Fair Commission
ers met last night in stated session at their
! rooms in the Phelan Building. Present.
Irving NJ. Scott (preSiding) James d.
Phelan, A. McMurray, A. T. Hatch and
Thomas II. Thompson.
BY invitation w. Fl. Mills, Chairman of
the Executive Committee of the State
Worlds Fair Association, ad dressed the
commission. He urged that the main OBJ
ieet Of the Commissioners labors should be
to present to the visitors at the fair SYM
nIetrical exhibit of the vast resources of
California. A model of pillow, though the
best in the world, would have nothing dis
tinctiyely Californian about it, while an ex-
hibit of oranges, accompanied by statiS-
teal statement to prove that orange culture
is not a little side issue. and showing tn lat
oranges can be produced profitably under
natural conditions in number of counties
in the State. would thereby invite people to
come TO California to pursue the occupation
of orange growing.
FACTS WHICH SHOULD BE SHOWN.
Mr. Mills stated that it had been clearly
established that raisinS could be produced
in Fresno County at less than seVen-tenths
of the cost of production in Malaga. This
Wheat can be grown in this State at a
smaller annual cost than anywhere else,
and still at profit to the producer, and it
is more important to present this economic
phase of the question rather than to show
simply by few bushels of wheat that Cali
fOrnia can raise grain.
Continuing. Mr.. Mills maintained that in
dividual exhibitors should be encouraged to
send their contributions to the general build
ca that california cbOnld
oguitiOn on the premium lists. although the
receiving Of prizes is a secondary object to
the general advertising OF the State. 1t will
be the duty Of the committee to exhibit
everything that can possibly be grown here,
accompanied by statements which will in
Yite industry, enterprise and capital.
LIKE ILLUSTRATIVE PAGES.
The interior of the State building should
be like the illustrated pages of a book de-
scriptiYe of California. Frut-raiSing should
be emphasized as one great source of main
tenance and as peculiar to the State. There
should be grand collective exhibit which
would be a discourse upon California prod
uctS, resources and capabilities, so ar
ranged as to invite desirable class of set
tiers to these shores.
Mark l.. Mcdonald of Santa Rosa was
also called upon, and heartily Endorsed the
deSirabllity OF establishing aud maintaining
q collective exhibit In answer TO a QueS-
ton by Commissioner Hatch Mr.. Mcdonald
said that the local board In Chicago is not
now so favOrably disposed toward a collec-
tive exhibit as formerly, but that leading
newspapers in Chicago are advocating its
establishment on the ground that il would
be a valuable addition to the attractions Of
the fair lie read an editorial from the
Herald to this effect, and added that he did
not leave Chicago in huff. as had been
stated. WITH his colleagues he had used
his best endeaYors in the interests of Cali
E, -, De- "A
home.
NJ. ii. de Young, who was present. fol-
lowed with some suggestions to the State
Commissioners, and mentioned the planting
of 1000 orange trees to form typical Cali
fornia garden in Chicago.
THE FISH INDUSTRY.
Commissioner Hatch thought an aquarium
of California river and sea fish was due to
the fishing industry of the State. There
are 13j varieties of fish in the market, and
it will require two years to make a eollec-
ton. as some fish do not run every year. Mir.
Hatch offered five timely suggestions, which
were i'll effect as follows:
First-It should be aScertained the exact
period during which the State building
could be occupied.
Second-The uses TO which the building
might be devoted and the character Of the
contents when will be permitted
Third-The size, style and cost of the
DuituluG NHiCu Will NC tItCJbtl LOT state
purposes only.
Fourth-The mostellgible locations on the
grounds should be ascertained, so that steps
could be taken to secure desirable site.
Flfth--A director or superintendent Of
the exhibit should be appointed at a liberal
salary to he paid out of the State funds, or
if necessary from other sources.
THE DUTIES OUTLINED.
This officer should prepare code Of in
structionS for exhibitors; should possess
public confidence, so that he could make a
tour of the State and obtain county appro-
priatiOns for the exhibit: he should ans wer
all inquiries regarding the fair and look
after the best interests Of exhibitors, and he
should compile an accurate and impartial
description Of each portion of the State.
which should be printed and distributed
among visitors at the Worlds Exposition.
President Scott stated that he, with Com
missiOners Rose and Phelan, would be in
Chicago in time to attend important meet
ings of the Chicago authorities, Board of |
Control and National Commissioners, to be |
held on the 10th, 18th and 10Th Of June.