The evening world., 1891-05-11

ness forever. But as he gradually found
that he had assumed only legacy of 6nan-
cial difficulties left him by the former man
aRer. his old love returned, ana after few
months hopeless struggle he gave up the
task IN disgust and went back TO the paint
brush. Not the classic. delicate brush Of an
Angelo, a Turner or West, to be used on
canvas. but the much more vigorous brush OF
an o. Guide welded boldly on fence, shim-
ney and side wall in the cause Of commerce.
Surrounding himself with many Of his old
employees he founded the - Universal Ad.
vertising Company. which title later was
changed to o. J. GUIDE & Co. Almo.t from
the start success had marked the Company
for special favor. Orders for advertising g
signs poured In by the Thousands, and in q
brief space OF time the firm had over sixty
men at work plying the paint brush.
Original in all their methods. II was not
long before this firm stamped its peculiar
individuality upon its work. Instead OF
following the old and ancient method OF
sending out painters with carte blanche
orders to decorate in susriIl. fashion any
bic. they quickly recognized the benefit to
an Advertising investor Of 2 positive life to
their signs. and Immediately commenced TO
|
concluded. contracts with thousands OF re-
tail grocern and other tradesmen for the ex-
elusive privilege Of painting Advertising
This system enabled them to make con-
tracts with big advertisers 70 not only pain.
their signs. but to give the advertising q
specified positions: Thus the thousa, d signs
for the New York WoELD were not the hrsi
Of that series. but it was quite an everyday
affair for the firm to write contracts to plaoe
| n thOnaanl anvArnl tlnnannd aiHna and
the siRnboard fame of Quaker Oats. Pyle'i
Pearliue.. Electric Lustre Starch. DR.. Har.
ter's Wild Cherry Bitters. Royal Bal Blue,
vertisers owe their existence to the enter.
prise and saRacity OF this irm.
Nothing is too novel or too large for them
to undertake. The thousand.s sign con Iraci
with this firm has q parallel case IN q. dea
which they made with Schumachers.
Avena q Year ago. In the city OF Philadel-
ries. About two thousand of them occupy
positions in the middle Of the block. leaving
| about two thousand corner stores. Without
Guds / Co. made q contract with the schu.
macher Milling Co. and sold Them the leased
privilege OF q thousand of these walls for Q
% their signs and turn 'e over g toll to the Arm e the
thousand vouchers within three months Of
signing contract. They executed the con,
tract, and received from thSt WORK
will receive II successful in their latest
undertaking.
The manner in which Mr.. GUIDE became
interested in the ROYAL Ball Blue business.
OF which he is the head. iE interesting and
denotes the character OF the man. Histye
CO. partners, ut the time not members Of the
firm, came to him for the purpose of making
| Q contract tor advertising some new article,
they intended to put on the market. Mr..
GUIDE outlined the plan OF expendtur,
trade 1t would be necessary to spenc
Q considerable. amount Of money. WheI
asked whether he would guarantee the sue
fs'' he had "a &c 20 much fsitS n. the plan a
outlined that he would be himaelf willing
il the business was his, to make the expepdi
ture and take the risk exactly OH the line
Thinning that he was simply siren gthen
ing his own advice by this assertion. one o
the gentlemen, Mr. Damcke. said. all right
II you mean what you say we will take yo
in as partner and give you eptire control o
the advertising II you will make one-thir'
quiet, but eloquent. II took the shape OF
check for $1,000, which he immediate
! wrote out per their order. and then exonS
ing himself on the ground OF an importkn
business engagement IN another city, lei
! the check with the bookkeeper With instruc
! tions for him, upon the receipt OF checks o
similar amount from the other two geute
men, to call in their att rney and have CO
Ia tnership papers drawn no.
1t did not take five minutes to conclud
of an expenditure Of thousands Of dollars ii
an entirely new enterprise. Al present al
parties seem to be contented with the ar
ranRements. and the extensive advertisin
! donebv Royal Ball Blue has shown that Mr.
GUIDE believes in taking his own advertising
medicine.
The sign painting business. the literar!
department and manufacturing bus.nes