New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1891-07-17
DISCUSSING NEWSPAPER TOPICS.
THE EDITORS CONVENTION At ST. PAULA TALE
on ADVERTISING.

THE EDITORS CONVENTION AT ST. PAULA TALK
on ADVERTISING.
St Paul. July 16.-The editors keep morning paper
hours and only dozen present when president
stephens raped for order a. o'clock and the others
kept dropping in all morning. Mr. Woods of Illinois,
gave notice Of the resolution that person shall be
elected or appointed 70 any ONCE committee Of the
association unless he Is personally engaged In the
editorial or business management Of a newspaper. A
discussion followed taking patents with advertising
matter. W. d. H. Hunter Of The Register OF Law
renee Ind, read paper The secular Press; its
Power for Good or Evils
There had been several sharp attacks the adver-
Using agents during tile session and at the request Of
number Of delegates, A. Frank Richardson, special adj
vertlsing agent OF NewYork at this time called
for TO read his paper Advertising which had been
set for later In the day. II strong and at the
same time an entertaining defence OF the general adj
verising agents and their clients and proved be
of the most popular addresses Of the convention. The
greatest difficulty that the country papers did not
reply to inquiries sent for advertising He thought
foreign advertisements should get cheaper rate, be-
cause the local advertiser had the whole field bat the
foreign advertiser had but speciality 10 offer. Every
thing depended upon the publisher Of paper who
catering for foreign advertising; he must present
medium having merit that entitled by reason Of
its circulation first, and its general and local
features, neat typographical appearance artistic make
the first question advertiser advertising agent
asked was What's your circulationi" He added:
Tell them honestly and candidly. DON'T tell
them you have 200O when you have but 700.
Never lie about circulation. Based on circula-
tion standing and influence, fair advertising
rate should be adopted, and adhered to as near
" possible. Never accept printlng-lnk, type.
agricultural implements, wagons, door mats, old
penders or tsors trimmings for your advertising
space; sell everything for cash; pay cash and do a
cash business
j. W. Scott Of Chicago, spoke briefly on the sub
iect Of "A newspaper bureau at the Worlds Fair"
Theodore L. De Winnie, Of The Century read paper
the mechanical Department Of the newspaper.
". H. Hills Of The Writer" Of Boston, followed with
The Editorial Department" Mrs. A. E.
Whitaker Of Boston, closed the afternoon with paper
"Womans Interest in journalism
During the afternoon the ladies were treated to a
trip % White Bear Lake. In the evening a reception
given by Governor Merriam at the Capitol and
second and later reception at the Of the st. Paul
Press Club The local newspaper men we're assisted
In this reception by the Minnesota Press Association.
During the afternoon President stephens announced
the following committee 10 visit the Worlds Fair Com
missioners and confer with them regarding the news
paper exhibit Major Bundy Of Chicago X. NJ. Woods,
OF Illinois owen scott of Illinois !. 4. HOssler. Of
Indiana, and J. A. slecher. Of New York