The morning call. [volume] (San Francisco [Calif.]) 1878-1895, 1891-11-01
A. PALACE OF TRADE.
The New. Clothing Emporium to
Be Opened by Raphael's.

The departure for the East and Europe on
the 18th of this month of MesSrs. j. w. and
George Raphael is significant from the fact
that their return will be coincident with the
opening of the magnificent new clothing
palace of Raphael's, on Kearny street, from
9-to 15inclusiye, at the corner of Morton.
r The coincidence is the more significant In
that their return and the opening OF their
new: store will mark an ~
EPOCH IN TIE CLOTHING TRADE
of the Pacific Coast. The firm of Raphaeps.
long located at 433 to 437 Montgomery street,
has been we'll known from the start as the
leader OF low prices and best goods. They
achieved their present splendid reputation
and standing on the Coast not only by the
integrity of their dealings with the public
aud the reliability OF their promises but by
their extensive and well-iudged advertise
ments, exclusively under the personal man
agement Of Mr.. j.. w. Raphael. He be-
lieveS in a lavish and well placed nSe OF
printers ink and in; letting people know
what to buy and where to buy it. The plan
has succeeded SO we'll that step by step the
firm has worked its way up to its present
position at the head of the Pacific Coast
clothing trade. -
When the Messrs. Raphael return from
Europe they will bring with them the finest
stock Of mems, boys and children's clothing
auu .eNtT IulHOIItu ~ Iulo SUdSI.
A guarantee of its worth, both in style and
material, is the fact that Messrs. Raphael
will = =. -. =:
SELECT EVERY GARMENT THEMSELVES.
j. As the importation Will be one of the big
gest ever SHIPPED to this city. and will have
been purchased for spot cash, patrons OF
RaphaePS may be assured that, while secur-
ing tile best garments and latest styles, It
Will be als0at living prices - g.
=. i he nrm has been exceedingly fortunate
in securing so eligible a site as that at the
corner of Kearuy and Morton streets. It
is one of the most central locations in the
CITY,. As the stores are being fitted up under
the personal supervision of Mt j. w.
Raphael no pains. nor expense will be
spared IN making tia perfect store =: ~:
:: ~ - y THE LIGHT OF DAY -.
viii reach to all parts, and thus show to
the best advantage to customers what there
is for sale. -. -.
Is IN the past, only the best statesmen,
gentlemany, courteous and affable, and
thoroughly conYeTsdnt with the details of
the business, will be employed. The
laborer's wife will be shown the same re.
spect as lie bankers. -: -: 49,.
:: A feature of the new stores, and one that
Mr.. j. w. Raphael has established as
standard in this city, is the III. =. T..
MEMS. BOYS AND CIIIDREN's: SECTION
Where will be dis played the finest aud lat
est goods from the worlds marts, and that,
too. at prices within the reach of all. The
finest sntings and oyercoats. as we'll as the
latest London, and Partisan novelties in
neckwear, shirtings.. hosiery. etc, will be
kept constantly on hand. .:...-'
= Fine furnishings will be made the depart.
ment par excellence of this clothing EN-,
porium. Low prices will be maintained the
year round against all competition.
The new stores, which, as already said,
will: be the handsomest and finest in San
Francisco, will be opened on the 18th day Of
February next. 1T is: no exaggeration to .
say that the block will be a yeritaUle palace.
Its opening, too, will shake up some of the
nigh prices and arrogance OF store-keepers,
and will inaugurate new era in good CLOTH
ing and cheap prices. e. ~ -. >.-.... ~ :