Telegram-herald., 1891-11-14
A BIG SENSATION
when the Great 5 and 10 Cent Store
of u. Hayden & Co. Ihros
Open Their Doors-Cf In
tegesg TO the A4adlee.



THIS morning at 8 O'Clock Monroe
81. w4l DC I4as sceae - oas o. The
D.-sgest se SENSATIONS ever Witnessed Ii
ol,aad Rap p.ds, aud il is nothing more
or less tilsa the opcn-ng ol the new
8 aad l0-cent store o Ill. q. Hayden
& Co. at A. Monroe-st- op., .te wate.-
loo. When the doors are opened anu
the pubic have az opportunity 10
see what has been accumulated from
all parts OF the world and placed IN
th.s store to be sold at strlcsiy and
10 cents, nothing h gher, IL viii create
a pane. Goods that have always
sold from 40 TO 80 cents VIII 70
regularly at 10 cents. A reporter
man<sed 10 slip IN yesterday having
watched his chance to catch the door
unlocked and there met the proprietor,
Mr.. Hayden. with bevy of girls up
TO their necks wadiag through the
boxes and barrels of merchandise ar
ranging the goods on the shelves
ready for the opening tbs morning.
''We are not quite ready for visitors,
but you are welcome TO take look
through T you desre." said Mr. Hay
den The reporter accepted the in
v.tat,on. always glad TO secure latest
news and matter that IS OF interest
10 the pubic. The new store VIII
be an innovation To anything seen
here before. Its great feature Is sell
inc goods at ) and 10 cents. moth ing
higher. and the values that are gwen
at those figures are almost TOO great
to be believed. One naturally wonders
il they doa't steal them. Al the r.sh.
as you enter Is counter covered With
brass trays. These are heaped up
with delicious coEgcc ctionary, marsh-
mallows, cream chocolates, French
creams, a complete variety OF the f-n-
est goods, fresh from the factory. and
such as retail from 10 10 80 cents
per ID. They VIII be sold ut ) cents
per quarter pound. THIS whole SIDE
Is devoted to the 3 cent goods, and
the variety IS legion. Over d thousand
new and standard novels await pur-
chasers at cents each. II the pur-
chaser takes care OF them they can be
returned and a new one selected for
every two returned after they have
been read. This VIII furnish many n
pleasant evenings entertainment, and
amounts to three novels for ten cents.
The like was never known before.
Among other articles noticed for 5
cents are decorated splash mats,
Japanese butter dishes, Japanese oat
meal dishes, Florida waters, shawl
straps, napkins and towels, boxes of
fancy sta t;onery containing Pa sheets
OF paper and "a envelopes. two foot
lockwood rules, statuary one foot h gh.
dishes and tinware OF all kinds, thou
sands OF useful articles worth many
times the money asked.
The 10 cent department occupies the
other half OF the store. and is filled
from front to rear with useful articles,
fancy articles and novelties. There
were beautiful Meriden Britannia Co.
| silver plated salts, tea stands. linen
! towels and napkins. fancy vases and
baskets in ornamental glass, worth
| so cents. painted foot i .hs. re; nneG
10 quart dish pans, ch ma cups and
! saucers. a great variety, cup saucer
and plate. genuine imported japanese
cups and saucers. delicate tiny affairs
| worth a great deal more money, en-
graved decaaters, kid body dolls with
shoes anfl stock ings good SIZE. bisque
head. they were never sold for less
than so cents. Crumb pan and brush
/ other ask 90 cents for same. Il inch
white granite platters. decorated soup
plates. Japanese tea pots. white
granite ICE pitchers, hold one gallon
with Zee arreSter. two quart enameled
kettles and spiders. tn pals and sauce
pans. all sizes. Jack knives. clothes and
hair bruehes. The above are but n
few OF the thousands glanced at hasti-
iy by the reporter.
Mr.. Hayden was asked how Il was
possible to sell articles which repres-
erited a great deal more money at
3 wholesale at straight ) and 10 cents?
"Well. I'M tho first place we have a
number OF similar stores in the larger
CITIES and with plenty OF ready cash
end a constant watch in the markets
we can take advantage of every or
portnIty and ALWAYS am TO buy tho
p-oois SO as TO sell them about what
other merchants pay for the same.
As an illustration the goods on our
counters sneak for thcmse'ves.''
As ssfaied. the store WI he formal
/ " onc,od at 9 o'r'ork this morn n--
end there VIII ha rrpnd rush and a
hrnpy surprise for every one who
calls.