Morning journal and courier., 1891-11-19
MASTERS IN THE ART.

 The Famous Advertising Agents,
 Pettinsill x Co.,, In New Quarters.
 That it pays to tell people what you have to sell or exchange, provided you ex ercise proper judgment and discretion as to the manner in which you do it, is strik- ingly illustrated in Boston to-day in the new and magnificent quarters that have just been occupied at g School street by one of the best known advertising agen- cies in the country-Pettingill & Go. In 1849 S. M. Pettingill, then @ humble clerk, came to Boston from New York and be- came associated in an advertising agency with V. P. Palmer, who was the original advertising agent of the Hub. He left him after while and started in business for himself, afterward going to New York and leaving the business in change of U. L. Pettingill, father of the present senior of the firm. The office was then located at 10 State street, where it remained up to the present removal of the firm. This re- moval was found compulsory on account of the rapidly increasing business of the firm. During the past eighteen months, in particular, it is no exaggeration to say that the volume of business has actually doubled, and while it's leading advertisers have been growing wealthy and famous, as result of the advertising they have done, the firm itself has been rapidly out growing the limits of it's old quarters.
 The new offices of the firm are located in the second floor of building that has been closely associated with newspaper history in the past. A more appropriate location could hardly have been selected.
 As you enter the door you find yourself confronted with 8 spacious and well-light- ed room, finished in rich and cheerful shade of oak and filled with desks, at which busy clerks and accountants sit at work. The windows are large and nicely curtained, and in one end of the room are the two private offices of the members of the firm, the floors covered with inviting carpets, and general air of light and cheerfulness prevailing everything. It is an absolute pleasure to sit and do business in such surroundings. At the rear, and occupying very large floor area, is the most interesting feature of all, the reposi- tory of the newspapers, daily, weekly and monthly, that are constantly being re- ceived at the agency and filed away just where they can be found at the moment wanted.
 So completely in touch with modern progress is this firm that an intending ad- vertiser doesn't even have to do anything if he doesn't want to. His advertisement will be prepared in the most effective and economical manner by an expert in that work, illustrated by @ special artist who works right on the spot and is full of orig inal ideas Composing it is to be illustrated) and placed just where it will be sure to bring the best results, by the agency itself The firm has several customers whose an nual bills for advertising foot up to over $100,000. One of them began ten years ago by placing an annual contract amount ing to $37 50, and had rather hard work to raise the amount in cash. Many of the largest concerns in the United States are on the list.
 A New York branch is maintained at No. Fl Tribune building. The firm of Pet tingill & Go. consists of Ubert K. Pettin- gill and James T. Wetherald, two very genial and wide-awake gentlemen. They are prepared to place advertisements of any nature in any paper in the United States or Canada, and furnish advice to any who may desire it. Their remarkable success in the past gives them every conf dence in the future. They believe thor oughly in what they themselves preach, and can point to hundreds of instances wherejudicious advertising has brought absolute wealth to the advertiser, and that quickly. "Try 10 per cent. of last years profits in newspaper advertising," is their favorite motto. Extract from an article in the Boston Globe.