The morning news. [volume] (Savannah, Ga.) 1887-1900, 1891-03-28
m IS 4 HARD HUSTLER.
-,-TrPPRISING PCSIER OF THE
. GORGEOUS sEOW BILL

1 .tert to Paste ms big announce
AIOver Every Inch of Vacant
me- He can Find, and Ee Does 1t
in Hurry
- b-oad-shouldered man with
= sTnustache and tired air was figuring
ol.. -,s papers in an office in the old
Vel If the Seventy-first regiment the
- -,rorning. when a messenger came in
~. latter. 1t contained a list of circus
...;,ns which will stir more young
in the next twelve months thany any
-. thing likely to happen within that
The man sighed as If relieved as he
.,oed over the proof.
~rbsnk heavens, he said, the job is fin
49, at last. 1t may not seem to require
D.b effort to get up the posters for cir
i,ssmuch as they don't vary greatly in
siiFarent seasons, but if anybody thinks
H. Sinecure, let him come here and try it.
90 heAn in the business for good many
.-s and | haven't been able to get
o,1gb il without extremely hard work.
~ sat back in his chair and looked
..nghtful for few moments, then he
STbe nreparation and distribution of CIR
fosters has been reduced to a science.
hin poster must prepare everything in
tirsnce for his seasons work. He must be
~ for any emergency. He must have
rkmea who can go without food and
ster for DAYS if necessary. Frequently
! work of putting up the posters requires
I'm of many resources and lots of back
frne II costs the owner of large circus a
frtune each season to put up the vari-col-
I'll announcements of its attractions, and
me of the incidental expenses would amaze
N most prodigal advertiser. The bill
[nter's highest art is understood only in this
|mntry. Here are produced the finest
+osters and the most original ideas. When
tsrnum & Bailey's circus went TO England
had to take its posters along. The same
las true when it went to Canada, although
|he owners had to pay large customs duties
Il order to get the posters over the line.
The public in those countries had never
Zen ANYTHING to compare, either in an
lrtistic CT commercial sense, with the
bosters and Autographs that this circus
bread widecast. There was not a single
concern in either country able to produce
lnything like them.
every sort of bill poster is measured by
he sheet The latter is the unit, and &C
,ording to the number of times it is dupli-
,ated in a poster is judged the latter's im>
bortance. A one-sheet poster Is ordinarily
Understood to be one-third the size of the
boster found on the bill boards in front of
be theaters. In circus bills the sheet is
hrger one way than another. The largest
rpctaA 10
fephants in Barnum's show, mounted on
bp Of each other. They formed sort of
5yramid This poster contained forty-six
fnge sheets. The origin of Barnum's
psters lies with Mr.. Bailey. He fur
Dishes me with the names of the
faTOus performers and animals that
're to appear in the show, together
With list of the acts performed by
.bch, and marks them according to their
&nDortance and novelty. These memo
rhnda Indicate to me the relative importance
y each part Of the show. In this city alone
Re will put up from 100. 900 to 100, 900 sheets.
Nedo all our own posting and get up all
pur own bills. In this city we hire the
pace from the regular bill posters, and
end out our own men to do the work
When We leave New York we have five ad-
|ertsing cars, with twenty bill posters and
u agent on each car. Altogether we have
10 Dill posters in our employ. 1t costs the
lrcus q, 900 week for the expenses of
ach OF these five cars, and it costs us $1S4--
UO for the seasons work.
Each car is fitted up specially for the
YORK which 1t is expected to do. Besides
'uttlng up the posters on the boards, fences,
'arls, etc., we distribute a. great many
Window Autographs Those are generally
be size OF one half sheet, but are more
andsomely gotten up than the bill that is
'osted IN the open air. We usually bill the
lrcus twenty-one days in advance through
'ut the country, but some times we are
our months in advance. Our agents 90
mead and make con tracts in every town,
'hch they send back to the first advertis-
ng car. The advertising agent on the
ar telegraphs ahead to the livery man
the town where the car intends
stop to have teams at the station at $50
CLOCK In the morning. The car travels by
Ighe, and the men get up at 4 o'clock in
le morning and begin making their paste.
u each car there is a steam boiler for this
lIpoSe, and the very best -four in the mar
y is bought by the ton. We pay at the
'Ue OF 50 or SO barrel for the flour. be-
use u II IL isn't the best the paste will not
10; Inc men are driven to the village
'Iel Tor tnelr breakfast, after the paste is
aue, FOR this, as everything else, con-
acUS nave been made ahead by the advance
'entS' Alter bre kfast the men return to
= T.. ear ana get the paste and posters for the
IL makes no difference how many
untry ROADS there may be leading out Of
9 lo"n each one must be covered. On
"a ROAD double team is started with two
81, TWO cans of paste, the bills for posi-
s. auu distributing, and the brushes and
, ,,sn Inc men stop at every farm
uSo aloDg the road and endeavor to get
! - .illSs.oh TO put up their posters. 1t IS a
10 10, however, that no man in our ems
ora Suaii paste single sheet on a mans
n usy "itnout first obtaining the mans
, .9;l AS an lnducement the men are
,nisneo with blank passes to the circus,
re - .uey give to each farmer who al
rs Cnem 10 use his fences or barns. The
~ also nave blanks on which they put
=, iatIieS OF the towns they visit. All the
4, - ~. %no cont go out on these roads are
arc WI gTu lug Uhe town to put up the posters
, ~, TOT tne purpose of keeping track Of
1a+ Nl1oer OF posters put up and showing
,nts oacn man has accomplished
ties the number of sheets he has
up y up, the Autographs he put in the
, ,,uo"s and the passes he has issued. These
i io,n are sent back to another car that
az avs ,S Vne first one, and an agent goes
~ " tne whole route on horseback to see
~ ~ W, sne entries are correct. Car No. 2
rs over the same route taken by car
~ - one man is sent out in wagon over
Iosu TO cover the ground that
nan from the first car failed to go over.
a olIer 70 make certain that nothing is
eSel Cnls second man starts in an opposite
are zion On from that taken by the irst.
IL. are SILL other cars which cover the
:. oaus' In every town that we go to
Gee are sure to be some branch railroads.
! 80 to caFs cover all the railroads around |