Evening star. [volume] (Washington, D.C.) 1854-1972, 1891-08-11

'ne Town, may and often do have q very
considerable circulation, as the number OF
copies printed and handled Indicate, but
they are merely glanced at 10 see whether
the new scandal Is worse than the old one
and then tossed into the CUTTERS, where
they belong. They are consequently worth
nothing to the man or woman whose aim
Is to reach reputable and responsible peo.
pie who will probably become customers
II sufncient Inducements are held out.
What is needed In such g case IA an an
serprising. bright. alert. clean-cut. are
fully edited FAMILY newspaper.-ons
that can safely be put In any hands. whose
contents tell the whole world. news story
OF today. mot OF last week or yesterday,
and which is eagerly and profitably read
from beginning to end every day by every
member Of the household, from its dual
head down to the help in the basement.
ana especially by the ladies and children
Of the family. Such a journal is
THE EVENING STAR.
1t has both EXTENT and QUALITY Of
circulation within the field IL occupies In
greater degree than any other paper in
the world. In these respects it is sbso-
lutely without q rival. anywhere. and
there is no paper in Washington worth
talking about in comparison with It. In
verihcation OF this claim.
LOOK At THE FIGURES:
For the six months ending with the 3oth
Of June last THE STARS average daily
circulation was "a. osA. For q popula-
ton Of 100000 this aggregate is some
thing phenomenal. even where the city OF
publication is surrounded by prosperous
and populous villages and thickly settled
agricultural districts. as most places OF
that size are. In this respect, however.
Washington differs from other cities. She
lie practically isolated. having few outly-
ing towns subordinate to her or identified
with her interests. The circulation OF
THE STAR is. consequently, almost en-
tirely a HOME CIRCULATION, with q
larger percentage OF the whole output
regularly delivered by carriers at the res
idence Of permanent subscribers within
the city where printed than any other
paper that can be named, no matter In
what city or country the same may be
printed. This is demonstrated by the fol-
lowing daily average
UNPARALLELED SHOWING:
Served by carriers in the city. ASST
Miscellaneous sales over coun-
ter. by news stands, news-boys
etc, ezra
By mail to outlying points, ..- l.4l5
Aoeoi SA,O6A
There is no mistake or misstatement
about these figures. They are substan-
tiated under the solemn obligations OF an
oath. and they may be further verified by
an examination Of the books OF the office
and inspection OF its press and delivery
rooms on the part OF any person having
interest in the correctness Of the exhibit.
Few newspapers are willing to submit
to 80 trying an ordeal. But THE STAR
does It cheerfully. II has nothing to con-
ceal. and no motive for exaggerstion. Tbs
truth is good enough for IL.
FAIR DEALING
il its business motto. As THE STAR in
sists on its right to know how many
pounds OF ink it gets when It buys . barrel
OF that article. and how many pounds OF
paper It pays for in one OF the immense
rolls delivered at its press rooms, 90 IL ~
willing that It's advertising patrons shall
know exactly HOW MUCH and WHAT
KIND OF publicity they are getting when
they put an announcement In its columnA
It claims to be THE one Washington pa-
per that il taken by the family. for the
family. ana read by the family. and e.
pecially by Al the people in the city who
want things and are able to pay for them.
and It - willing to have it, claims sub
jscted to the most exhaustive and conclu-
stvs tests that can be devised In other
words. and In short. THE STAR COVERS
THE WHOLE FIELD. ITS FAMILY CIR
CULATIoN IN WASHINGTON Is THREE
TIMES AZ LARGE As THAT OF AMI
OTHER PAPER. AND THE NUMBER or
frs READERS IN THE CITY Is FIVE
TIMES oREArER THAN THAT OF ANT