San Antonio daily light. [volume] (San Antonio, Tex.) 1886-1907, 1891-12-04
FACT AND FICTION.
HOW THEY ARE BLENDED IN
FHE MAKEUP OF GREAT
PAPERS.
Ola, Slow Family Papers Not in IL
Pictures, News, Humor. Fig-
ton and Hard work-Two
Gases in Point.

| Gases in Point
If there is any on thing on earth il =
to which the element of "luck" does
not enter, it is the handling of great
| newsp aper.
People may well be called "lueky"
when they discover a gold mine, or
when they detect q 2:3O gait in q
twenty dollar colt, but "luk" men
toned in connection with journals
like the Chicago Saturd ay Blade and
The Chicago Ledger 81 mply means
work and the intelligent exercise Of @
broad understanding of what people
want to read.
All the really great weekly journal
of the day may be counted on the
fingers of one hand. Indeed, aside
from The Chicago Ledger and The
Chicago Saturday Blade, it is very
Doubtful if three great weekly papers
can be found in the country, having
100, 900 circulation weekly.
These papers are great because
they represent the age in which We
live, aud because there are no two
many voters as these two papers have
readers. Just figure this out, and
see how many different people must
be pleased in order to accomplish
this result. This is not "luckn-it is
genius. The Chicago Saturday Blade
alone has 225, 900 circulate weekly.
The Chicago Saturday Blade Is q
newspaper and literary paper COM
blned. Those figures of the weeks
news which stand out prominently
above the great mass of matter coIlec-
ted by neWsgathers, are always prin- |
ted in full and deliberately illustrated.
There Is not line In the Saturday |
Blade that is moi Readable. There |
is not dull line in It. 1t is a paper |
TO read in the Office, the store, on the !!
train, or at the evening Preside. It's |
Illustra tons are always the very best |
from an artistic point of view, and |
really constitute pictorial history of |
the times
The Chicago Ledger is most empha
tically the leading family paper Of |
the country, Among the world.fam-
cd writer's who contribute to it COL |
umns may be mentioned Ella Wheel |
or Wilcox, Stanley Waterloo, William |
Wallace Cook, Sara B. Rose, Arthur |
G.. Grissom, VIM. B. Chisholm, VIM.
II 8, Atkinson, r. L. Ketchum.
Robert Y. Toombs, Elliott Flower,
Leroy Armstrong. Austyn Gran
villa, Emma Howard Wright, and |
scores of others.
The Ledger stories are not the old
class serials with just so many desper-
ate deeds to every ounce of ink They |
deal with the life we see around US.
Many of its serial stories are written
expressly for The Ledger, and deal
with leading social and ecopo mic |
problem. Fiction is generally admit
ted to be one of the greatest agents of |
modern progress. The Ledger wri-
ters are now telling from week to |
week of the lives and trial of the
oppressed of all classes. But the
stories are bright, well written and
intensely interesting, notwi" hstand-
ing the fact that they are tlnged with
the events, ambitious and pIivatlons
of today.
No impure thought or expression
finds its way into the columns of the |
Ledger. it is a paper for the home.
"The Home" and youths" depart
men's or prominent features, and the
department Of fashion is superior to |
any other printed. There sre items
ABOUT writer's, about odd happenings
about prominent people, and wise
sayings and humorous paragI Apis
are plentifully scattered through it's
columns Each week the portrait of
some distinguished author is given,
and each week the ablest writers of
the day contribute to its columns
bright. concise and Instructive essays
on current topics. No one can effort
to leave the Ledger out of the list of
papers to be read in 1892 The Led
ger has a weekly circulation of 1856 900
copies.
Where the Blade and Ledger can
not be procured of newsdealers or
special agents, subscriptions may be
sent directly to the publisher, w. d.
BOyoe. ll6 and lis Dearbor St, Chi
cago, Ills. The price of each Is five
cents per copy, or 81 year. They are
the largest papers of their class prin-
tod for the price in the world. You
should not fail to send for sample
copies which are always mailed free
upon application.