Los Angeles herald., 1891-07-12
A FINE ESTABLISHMENT.
Nordlinger's Jewelry Store Opened
YESTERDAY.


s. Nordlinger, the oldest jeweler in
Los Angeles, has just opened up his
new and magnificent jewelry store in the
Nadeau block. Twenty-Five years ago
he opened up jewelry establishment
on Commercial street with one show
case to contain all his stock in trade,
and his business has steadily increased,
until yesterday he opened up the most
magnificent establishment of it's kind
that Los Angeles has ever seen, with
stock so valuable that the diamonds die
played in one window are worth over
$4,000.
A HERALD reporter called upon Mr..
Nordlinger last evening, when in the
blaze of the electric lights his magnifi-
cent stock showed up to the best advan
tage. In the large show window to the
left of the entrance was display of dia-
monds to fascinate any one. In the
center appeared magnificent necklace
of brilliants, which are for sale at the
moderate price of $4,000. A quantity
of sparkling stones without settings were
scattered about the window artistically,
to,the value OF $4,000 more also some
fine articles of jewelry to the value Of
two or three thousands more.
Entering the store, which looks much
longer than it really is, by reason of the
immense plate glass mirrors extending
entirely across the far end, the first case
on the left was filled with the hand
soonest of gold watches of the best makes.
One can get gold watch there from $50
up as high as you want to 60.
Opposite the watches is a case pre-
senting bewildering array of rings,
eardrops, pins, bracelets, etc., set with
stones of all the colors of the rainbow,
flashing back the beams of the electric
light in prismatic colors of unwonted
brllliancy.
Further along are cases of silver and
gold mounted purses, pocket books and
opera glasses. Gold-headed canes and
gold-framed eyeglasses, with chains for
the watches nearer the door, all have
their place in the show cases.
Then, back against the wall are other
show cases, wherein you may find a
present for some soon to be bride of
your acquaintance, who is going to 60 to
housekeeping. Will YOU take this
massive silver water pitcher or this
silver tray? Perhaps you would like
this butter dish? No? Well, here is a
bOuP lduulC, UcITy OlSl dAu SpOOh, cdlt
and pepper sets and silver tea sets. A
set Of sterling silver spoons and forks is
always useful, or, if you want some
article not likely to be chosen by some
one else, here are graceful statuettes
and groups acceptable in any drawing
room.
wise man will not let his wife visit
Mr.. Nordlinger's store unless he cal
culates to spend considerable money.
for the array of handsome and conven-
lent household articles in the large show
cases would captivate almost any one,
and it is hard to escape from the store
without making some purchase.
Near the back of the store stands the
gigantic safe, from which Mr.. Nordlin-
ger produced trays of loose diamonds
valued at $40, 900 and showed stock of
goods equal in amount to all which the
show cases contained.
Back of the mirrors is room fully
equipped for the manufacture ofiewelry,
and two smaller rooms are equipped for
watch and jewelry repairing respectively.
The entire store is magnificent dis
play of artistic and valuable goods, 80
arranged as to show to the best advan-
tage. 1t is, altogether, an establishment
well worthy OF the city of Los Angeles,
and one which is tended to drive the
man of small means to despair.