The Coconino weekly sun. [volume] (Flagstaff, Ariz.) 1891-1896, 1891-12-17
IT IS HARD WORK!
A Glance at the Makeup of Two
Great Weekly Journals,
what Goes Into the Chicago "Satur-
day Blades and the ''Chicago
LEDGER Each Week-tt Is
Work, and Not Luck.

which the element of duck" does not
enter, il is the handling of treat
newspaper.
People may well be called "luc,y"
when they discover q gold mine, or
when they detect 2:S0 gait in a
twenty-dollar colt, but "luck" men,
toned in connection with journals like
The Chicago Saturday Blade and The
Chicago Ledger simply means work
aud the intelligent exercise of broad
understanding Of what people want to
read.
All the great weekly journals OF the
day can be counted on the fingers of
one hand. Indeed, aside from The
Chicago Ledger and The Chicago
Saturday Blade, it is very doubtful II
three great weekly papers can bcfound
in the country having 100000 circu-
lation weekly.
These papers are great because they
represent the age in which we live, and
because there are no two states in the
union which have as many voters as
these papers have read5rS, Jpot figure
this out, and see how many different
people must BE- pleased in order to
accomplish this result. This Is not
..iuck"-it is genius. The Chicago
Saturday Blade alone has 100000 cir
culation weekly.
The Chicago Saturday Blade j. o
newspaper and a literary paper COM
bined. ThOse features of the weeks
news which stand out prominently
al.ovc the great mass Of matter col
Iccted by newsgatherers, are aiways
printed IN fnll and deliberately illus
trated.
There is not line in the saturday
Blade that is not readable. There Is
not dull line in it. 1t is a paper to
read in the office. the store, on the
train. or at the evening tireside. Its
illustrations cost more every week
than the entire expenses of its alleged
rivals. The illustrations are always
the very best from an artistic point
Of view, and really constitute pic
torial history Of the times.
The Chicago Ledger is most en-
phatically the leading family paper of
the couusry. Among the world-famed
writers who contribute to It's columns
may be mentioned Ella Wheeler Will
cox, Stanley Waterloo. William Wal
ace Cook. Sara b. Rose, Arthur {.
Glissom, VIM. b. Chisholm, VIM. II.
$. Atkinson, Il. l.. Ketchum, Robert
Y. Toombs, Elliott flQwer, Leroy Arm
strong, Austyn GranyiiiS, Emma
Howard Wight, and scores o fothers.
The Ledger stories are not the old
class serials with just So many desper-
ate deeds to every ouace Of ink. They
deal with the life we see around us.
Many of its serial stories are written
expressly for the Ledger, and deal with
leading social and economic problems.
Fiction is generally admitted to be one
of the greatest agents Of modern pro-
gress. The Ledger writers are now
telling from week to week Of the iiges
and trials of the oppressed of all
Glasses. but the stories are bright.
well-written and igtenscly interesting,
Notwithstanding the fact that they are
fingcd with the events, ambitions and
privations of today.
No impure thought or expression
finds its way into the columns of the
Ledger. II Is paper for the home.
THE Home" and youths depart
menss are prominent features, and tins
department of fashion is superior to
any other printed. There are items
about writers, about odd happenings,
ali0nt prominent people. aud nise say
ings and humorous paragraphs are
plentifuiiy scattered through its col
nmns. Each week the portrait of
some distinguished author is given,
and each week the ablest writers of
The day contribute to its columns
bright, concise aud instructive essays
gu current topics. No one can afford
30 leave ti4s Ledger out of the list OF
papers TO be sead in 1892. heLedger
has a weekly circulation OF 10000
copies.
Where the Blade and Ledger canaoi
he procured of newsdealers or special
agents, subscriptions may be sent di-
rectly to the publisher, w. ID. Boyce,
1l6 and 1lS Dearborn st., Chicago,
aus. The price of each is five csEts
per copy, or 81 year. They are the
largest papers of their class printed
for the price in the world. Youshogld
not fail to send orsssnple copies which
sire always mailed free upon applica-
aion.