St. Paul daily globe. [volume] (Saint Paul, Minn.) 1884-1896, 1891-07-16
He read his paper, which was very
widespread in its scope, and prepared
with the mrnatnst cara Lta caid

1AC ICdo MS pdpcIf WHICH, was very
widespread in its scope, and prepared
with the greatest care. He said:
at was suggested to me that l make this
paper hot, practical and to the point but
volumes could be written upon this topic,
and then 1t is doubtful if the subject would
be thoroughly covered. But will not ven
ture TO exhaust the subject and the delegates
at the same time. Applause. The ex-
perience necessary to deal with this subject
extends from the galley boy to the publisher
and proprietor, and through all the inter-
mediate stages. The word interior, when
applied in connection with a daily paper,
does not by any means mean small daily.
While the interior dallles may not be so
potential in Influence, we do not admit that
we are inferior TO the great metropolitan
dailies.
What is the smallest size town OF city in
which daily paper will pay, and who is TO
undertake and manage the enterprise, and
what are to be the qualifications for the
position
Under this head the speaker went into de-
tails and elucidated his ideas IN practical
way upon the necessary requirements for
running daily. First, q man should be
good all-rOund printer; should be in love
with the business and be prepared to give
eighteen hours day to the work. He should
be free from all financial emDarrassments and
be In position 10 pursue fearless and
honest course on all public questions. He
should be, first and last, loyal to the town
where he has chosen 10 cast his lot, and i'm
press upon all that his paper will be just and
far. Avoid what is known as "mud-thrOw
ing. and constantly remember that an editor
need not necessarily be pugilist or a duelist.
Concerning Circulation.
After producing figures showing the total
publications and circulation of the dailies of
the United Stales the speaker got down 10
details and put as a basis for establishing a
daily. that il should have at least so regular
paying subscribers within three months from
the first issue. He tnen gave several in
stances OF towns having population of
$500 and upwards that are supporting daily
papers to-day. All OF the towns mentioned
were in the Western and Northern states
What Is the smallest city IN which a daily
will pay: In the South l should say 6,000
population and in the North and West 1900,
and bY the word pay do not mean mere
livelihood TO the owners but profit with
prospect Of something better.
Mr. Ochs then gave his own experience
when ne established his paper, the Chatta-
nOoCa Times in 1863 on no capital and less
credit. Tie began with 250 subscribers. 1t
has now reached ), 800 in city Of $1,000 peO-
pie. How best TO increase the circulation
was well considered, Mr.. Ochs giving his
own methods Of extending and maintaining
a good circulation. After some other gen.
eral remarks. he closed as follows:
There is more truth than poetry in the old
saw, 1t is easier TO earn than TO keep. In
this great country, with its varied re-
sources, its undeveloped and buried treas
ures, its magnificent opportunities in almost
every calling and professionally science or
trade-a man who enjoys good health, is in
dustnOus, energetic and persistent, can
not fail to succeed. The daily news
paper business is in its infancy.
papers that are printed in this country are
managed upon prudent, economical business
principles, because profit has been in easy
reach with comparatively little effort, but
Ia 1--faw TEfa-1 has Insa
Quoted it has been a great success.
The details of the business are scarcely ever
mastered; the business is generally conduct
ed on happy-gOIucky plan, and too often
the newspaper enterprise is undertaken for
The purpose OF turtherlng some personal am
bition, or to forward some pet idea or pc
culiar pTinciple-a paper with one idea,
political, social or otherwise. Such a paper,
conducted for such purpose, is not news
paper, but an organ. Ny remarks have all
been directed TO newspaper publication
as a business enterprise for the the dissent
nation of news.
A journal. conducted as a newspaper be-
ing fearless DurveyOr. and, when needed,
equally fearless interpreter OF the news, is,
in the intelligent public opinion,
The Newspaper OF the Future.
The day of the organ. if not past, is rapidly
passing. The people as they gain culture.
breadth af understanding and independence
of thought, more and more resent attempts
of the editor 10 do the thinking for them.
They more and more demand the paper that
prints the history of each day without fear of
consequences, the favOring of special the
ories or the promotion of personal interests
The duty OF the editor and publisher who
serves an intelligent and manly constituency
is to give his patrons the facts and attempt
nothing with reference thereto beyond as
sisting to a clearer understanding of the
same. 1t is hardly probable that
an editor can be found who
is so fully and ably informed
upon all subjects that come up for eXplana-
ton and discussion in the course of one
day IS experience in managing daily news
paper. that he may be respected as a savant
IN religion, art and. literature. science, pollt-
ical economy and other kindred ana varied
subjects. The editor and publisher of a
daily newspaper should confine his thoughts.
time, money and energy first to securing
and then printing IN good shape all the
news; and. after giving the thoughts of the
best informed men upon the topic under dis
cusson fairly giving all views with refer
ence to it,. he should leave the interpreta-
ton of the news to his patrons. such
newspaper is Of the class that pays best, and
that fact alone attests ii value TO both pro-
prietor ana patron.
In concluding his paper, Mr. Ochs devoted
q hot off hand paragraph to the subject of
newspaper directory, incidentally roasting 10
q turn the professional directories. He be-
ieyed the 100000 of advertising in the Row
ell directory gave not penny of benefit to
the newspapers. and was given simply in the
hope of getting a rating in the directory bet
ter than the papers were entitled 10. This
applied in the same way to the other direct
ories, he said. and his appeal for an official
directory was received with hearty applause
II Mr. RoYell. with his ability, would issue
q directory without advertising, it would be
more acceptable.