The Roanoke times. [volume] (Roanoke, Va.) 1890-1895, 1891-12-31
ROANOKE sTICKEns.
A Novel Scheme for Cheap and Effective
Advertising.

THE live advertiser is modern Ameri-
can development. He is hero to stay
and we welcome him. His arts are
legion and his resources are infinitely
varied. He advertises in tho news
papers in the commonplace way, or pre-.
faces his statement by delusive bit of
humor or melancholy tale of woe. Not
content with this, he paints his lad" on
the highest mountain ledge or in the
deepest gorge, or sails the blue empy-
rean, scattering myriad handbills telling
OF the marvellous cures of the latest
elixir.
The latest factor in advertising Roa-
noke is the Roanoke Stickers," which
has lately been used with such good re-
suits by a few firms that THE TIMES
desires to call special attention to its
merits. Doubtless every reader of this
paper has noticed the small cards which
have been appearing for week or
more on the upper corners of the first
page of The TIMES, and referring in
brief and pointed way to the record,
progress and advantages of Roanoke.
These inscriptions, neatly printed on
government paper, constitute the
'stickers," which come in sheets of
twenty. all unlike, all bright, all
catchy" The sheets being perforated,
the stickers can be separated as readily
as postage stamps and are just as easily
applied, but are twice as useful and are
sold for q trife. These stickers can be
put to numberless uses and serve to
advertise Roanoke and her interests in
a way and to degree which would be
little expected. They are especially
applicable for letters and other mail
matter.
In 81. hrno ri y, inc ~,
Roanoke is the Young Chicago of the
South" or Roanoke is Full of Live
Men From Every Part OF the Union"
and the chances are nine in ten that all
who see it will believe it. When they
read that The South is the Bonanza Of
tho Future" and see Chauncey NJ
Depew as authority, they will begin to
invest, and that Roanoke has small
empire tributary to her, as they look
further and read, Virginia for iron,
COAL timber, wool, zinc, lead, man
ganese, etc." and also see that "the
Norfolk and Western Railroad, the Town
Builder of tho Virginias has it's Head
quarters at Roanoke" they will have
found the basis and cause of Roanokes
remarkable growth. When the reader
finally sees go South Young Man, all
Trains Stop at Roanoke" he will be
ready to pack his trunk, salute his
brethren and depart for the business,
commercial and manufacturing center
of Southwest Virginia. otherwise known
as Roanoke.
1t behooves every citizen and every
property holder of Roanoke to at least
encourage, and, as far as possible, to
sustain all efforts tending to the con-
tinued development of our now notable
town. We can unhesitatingly recommend
OF ln 1,,,t
most effective means of awakening out
side interest in Roanoke, and attract
ing the attention which is the forerun-
ner and handspring of local activity.
Each day about 10000 pieces of mali
matter leave Roanoke, going literally
everywhere. Can anyone estimate the
benefit which would directly and in
directly occur to Roanoke and its people
If each piece of mail matter carried
stickcr or two?
This same idea was mployed in the
political campaign of 1883, and the uni
versal opinion was that those stickers
attracted moro attention than any little
thing known. 1t is wise man who
knows when to advertise, and a pros
porous city whose people know when
and how to blow their horn. Roanoke
has all the North, East and West, and
half of Europe to draw from, and will
repay all judicious investments, but the
most difficult matter of all Is to first
awaken and attract attention co our
well-nigh limitless resources.
Suppose concerted effort were made
by all our business men to circulate
these stickers, 10000 day, or a million
in about three months! Like vari-col-
ored autumn leaves in Vallambrosa,
these stickers would fall all over Il o
country and start small army of visl-
tors and investors to Roanoke to see
what was going on. The price of a horse
will gay for the million stickers. Why
not try it? Roanoke is now nearer de-
cisive forward move than most of us
| suppose. Ken, cool observers outside
see and admit as much. WHY NOT TRY
THE sTlCKER? There are advance echoes
now of new railroads, new factories. new
mines, new people.
The ROANOKE STICKER may be the
means of introducing the new era of
business prosperity, which even now is
diminishing about the door, but doesn't
seem quito ready to come in.
We repeat. let us inaugurate sticker
campaign for the good of Roanoke and
ourselves.
Suckers can be ordered at THE TIMES
office at the following prices:
l,OOO .0U
1900. OBSERVATION-DISCLOSURES. l.25
5000. .................... 200
10000. Observation-Disclosures. 3.75
rs, 00n. :. $50
SO, QUO. NEUTRALITY-SUSPICIOUS.. Is 10
Delayed by n Wreck.
Passenger train, No. 2, on the Shenan
doah Valley, which was due here yes.