The Somerset reporter., 1891-04-16

weekly pafer for publication. Tary wene !
r'ilseel Baruum inforfnei ,hec.l. n Tat /
Il be could MT get sentiments printed as
just and ~ necessary L. H. cNuNss-ai rs /
ti.f~s. he bad submitted he would establish |
- iafer In uaHbnry and print them him
self He carried cut his threat, aud in the
autumn Of ISL began the publication OF
The Herald OF Fnedom.
The paper naturally had a good deal of
vigur in II, and the proprietor managed to
push it far beyond Danbury. That was "A
time when there was not ~ much frecdom
Of the pr,@,s ~ there is now, and in three
years the cnterprising young editor WIS
prosecuted ,hree times for libel. In one Of
the suits he was simply fined, n second
was withdrawn, and though the third put
him in Jail he was brought out In "a tri
umphal procession. The people oele
DRAFTED his release in the court room in
which he WAS convicted. Indeed, he had
an easy time in jail and made capital out
Of his Imprisonment Some time after
ward Barnum went with some Connect
cut esiitors Ia see President Jackson and
Martin Van Buren, ON their way through
New England When Barnum was intro
lucs-i Van Buren, said to him, oh, You
an, Mr.. Barnum. the editor who went TO
jail. -
Barnums editorial experience was Of
benefit 10 him all through his life. His
business called for extensive advertising,
and Barnum knew Just how to MAKE his
contracts with newspapers to the mutual
hcnetit OF both parties II always knew"
said Barnum, Just what wanted aud
just what ought TO pay for it, and had
always rather pay tribe too much than
10 economic in my printing. have
schemes coming To me every now and then
showing me how | can get public notice
more cheaply than | do, and presenting
the most alluring methods for either I'M
derpaying the papers which serve me-by
n Wholesale deal-or else taking from them
u certain part OF their legitimate adger-
Using by spreading my announcements, in
part, in some new way.
ITO all OF these schemes have had but
one answer. | can't afford to save money
here, | must use the press. And must
use 1t for oil it Is worth. No doubt | will
save thousands at first by some Of the de-
vices and ways suggested, but this is econ
otny that doesn't pay. II l am ever pro
foundly thankful for any instrumentali-
ties, 1t is for the editor and his paper.
They furnish the wind for my sails.
don't KNOW that have ever coined max
i'm worth repeating but il | ever have it
Il this, I owe my success to printers
ink"
lie became known ali over the United
States, II not in Europe Among his
friends were William Cullen Bryant. of
The Evening Post, James Gordon Ben
nett, Sr., OF The Herald. and Horace Gree
ley, Of The Tribune.
fiut ADVERTISING in neusDarr.rS Nyag only
part Of Barnum's success in attracting
the attention of the public to himself and
to what he presented for its amusement.
illustrations of ms genius in this direction
are plentiful lndesI they are found in
connection with every prominent enter
prise Barnum undertook III the days when
he was active as II Snowman. Re often
seized an opportunity by instinct, even be
fore he had II definite conception rs To how
To utilize 1t. One morning man entered
his office in the American Museum and
begged some money. Noticing that the
man WAS strong and well able to work, the
Snowman asked him why he did not earn
his living by labor. The man sand he could
lnd nothing to do. Barnun gave him
some money with which to get breakfast,
and when he returned gave him a job.
This was the job: Barnum directed his
empioye to lay II brick on the corner Of
Broadway and Ann street, opposite the
Museum; another close by the Museum ell
trance; a third diagonally opposite, at the
corner of Broadway and Vesey street by
the Astor House; a fourth in front of St
Paul's church, opposite. Then with a fifth
brick in hand the man was directed to take
up n rapid march from one brick 10 an.
other, making a circuit and exchanging
= n tn In