The Coconino weekly sun. [volume] (Flagstaff, Ariz.) 1891-1896, 1891-12-31
"A LUCKY VENTURE!'
Mistakes Made in Giving Hard
Work a New Name.
An Illustration Taken from Inside
knowledge of Two Great Pa
pers-Chicago "Blade"
and Ledger

If there is any thing on earth int
which the element of duck" does no
enter, it is the handling of a grca
newspaper.
People may well be called "lucky'
when they discover gold mine, o
when they detect 2;30 gait in
twenty-dollar colt, but 'luck" men
toned in connection with journals lik
The Chicago Saturday Blade and Tn,
Chicago Ledger simply means worl
and the intelligent exercise of q broaC
understanding of what people want t.
read,
All the great weekly Journals of tn,
day can be counted on the fingers o
one hand. Indeed, aside from Tn,
Chicago Ledger and The Chicago
Saturday Blade, it is very doubtful i
three great weekly papers can be fount
in the country having 100000 circu
lation weekly.
These papers are great because they
represent the age in which we live, and
because there are no two states in the
union which have as many voters as
these papers have readers. Just figure
this out, and see how many different
people must be pleased in order to
accomplish this result, This is not
"luck"-it is genius. The Chicago
Saturday Blade alone has 225,000 cir
culation weekly. ........
The Chicago Saturday Blade is a
newspaper and literary paper COM
bined. Those features of the week
news which stand out prominently
above the great mass of matter col
lected by newsgatherers, are always
printed in full and deliberately illus
trated.
There is not line in the Saturday
Blade that is not readable. There is
not a dull line in it. 1t is paper to
read in the Office, the store, on the
train, or at the evening freside. Its
illustrations cost more every week
than the entire expenses of its alleged
rivals. The illustrations are always
the very best from an artistic point
of view, and really constitute pic
torial history of the times.
The Chicago Ledger is most en-
phatically the leading family paper of
the counsry. Among the world-famed
writers who contribute to its columns
may be mentioned Ella Wheeler Will
cox, Stanley Waterloo, William Wal
ace Cook, Sara b. Rose, Arthur c.
Grissom, VIM. b. Chisholm, VIM. III.
S. Atkinson, r, L. ketchum, Robert
Y. Toombs, Elliott Flower, Leroy Arm
strong, Austyn Granville, Emma
Howard Wight, and scores o fothers.
The Ledger stories are not the old
lass serials with just so many desper-
.e deeds to every ounce of ink. They
twith the life we see around us.
az of its serial stories are written
ressly for the Ledger, and deal with
ding social and economic problems.
fiction is generally admitted to be one
# the greatest agents Of modern pro-
press. The Ledger writers are now
cling from week to week of the lives
nd trials of the oppressed of all
ycll-written and intensely interesting,
Notwithstanding the fact that they are
inged with the events, ambitions and
Tivations of today.
No impure thought or expression
nds its way into the columns of the
.edger. II is paper for the home.
The Home and youths depart
ients are prominent features, and the
apartment of fashion is superior to
ny other printed. There are items
aaA'f rriters, about odd happenings,
out prominent people, and wise say
% and humorous paragraphs are
entifultv scattered through its col
ms. Each week the portrait of
me distinguished author is given,
ID each week the ablest writers of
e day contribute to its columns
light, concise and instructive essays
current topics. No one can afford
leave the Ledger out of the list of
pers to be read in 1892. The Ledger
sa weekly circulation Of 125, 900
pies.
Where the Blade and Ledger cannot
procured of newsdealers or special
,nts, subscriptions may be sent di-
fly to the publisher, w. ID. Boyce,
and 118 Dearborn St., Chicago,
The price Of each is five cents
copy, or 81 year. They are the
est papers Of their class printed |
he price in the world. You should
fail to send forsample copies which
always mailed free upon applica-