San Antonio daily light. [volume] (San Antonio, Tex.) 1886-1907, 1891-02-13
WORSE THAN NOTHING.

w uou city Ilh6 Dan HhtOh'O
claiming, and justly so, to be the first
city in the state, assumes to do any
thing, she should not fall behind hei
sister cities. This truism, so plain
and obvious in general matters, IL
doubly so In certain special ones
through which it is emphasized
Thus, when San Antonio enters the
lists with the other leading cities
of the state in an endeaVor
to make her resources anu
advantages known, she shoulu
lead the procession, and failing 10 90
this confesses Judgment against her-
self. When san Antonio adVertlses
TO the world that she is advertising
herself to the notice of the world,
that advertisement should be credit
and not a discredit; something to
her advan tage and not to her disad-
vantage. Failing in this, that some-
thing iu the way of advertising had
better not be than be. The LIGHT
has not the least hesitancy in saying
that the adveI Using abortion put
forth by the Commercial Ex-
change is one of those
things that had better not be. This
production remainds one of the re-
mark of the girl, who, ON being re-
proved by her mother for wearing a
stocking with a hole In it to church,
replied, 81 wear no darned stockings;
a hole may be an accident, but darn
is premeditated poverty" Just SO
with this nondescript-it is a darn
and it plainly indicates poverty, pre-
poverty at that. 1t displays
poverty of resource in its matter;
poverty of taste in its "git up and
git" poverty of funds in
the cheap style in which it is pre-.
sented; and conveys to the man of in
telligence and sense of the fitness of
things the idea that San Antonio and
its Commercial Exchange is poverty
stricken, alike in it's purse and in its
ideas of the best means of reaching
the public eye and ear and attracting
them. San Antonio has had expert
ence of this seven-by-nine way OF
doing business, In the case of her
private advertising, and not a mer-
chant in this city but knows and
that this pamphlet
business is a sell. 1t bears
no fruit. But this is not
at least 1t is not a credit
able one. 1t has all the earmarks OF
being a rehash. Its cuts were not in
tended for that kind of page. 1t is
dads pants cut down to fit little
Tommy. The type starts out big and
comes down mighty small toward the
end, as though the Commercial Elk.
change had actually run out of type
in setting about twenty pages of less
than three hundred words each; or
else, the cost of paper was too great
and economy in that direction was
needed.
San Antonio wants advertising and
1t wants it bad, but il does not
want bad advertising. 1t wants the
best there is in the market, or none.
If the citizens will not provide the
funds for their work, then the Com.
mercial Exchange should refuse to
attempt to make bricks without
straw and give up the effort. The
pamphlet now put out will do this
city more harm than good. 1t is a
confession of poverty not wise to
make. In any event. San Antonio
does not want any pamphlet lodges.
THE state legislature does not al
ways see the end from the beginning,
and the drift of it's action, logically
followed, leads to very unexpected
openings. 1t will live and learn, pei
haps.
THE republican alliance member is
beginning to notice that in democrat
ic states the alliance never travels
beyond the strict lines of the party.
The reflections that arise from consid
erations of this fact will work a
change in the northern alliances be-
fore 1892.
THE very critical condition in