davidaulloa/AmericanStories huggingface dataset:
Fort Worth gazette. [volume] (Fort Worth, Tex.) 1891-1898, 1891-08-02
ABOUT ADVERTISING.
PRACTICAL IDEAS AND SUGGESTIONS ON HOW TO MAKE ADvER
Using PAY.
NATHANIEL c. FOWLER, BOSTON.
ADVERTISING.
Copyright c JR
Copyright 1891, by NArH.1 c. FOWLER, Ja

I ferent ways so that they may be more at
| irartiVe. Keep prominently upon the
| counters some particular Inc of goods. suit
| able 20 the season, ana push them with ad-
| vertisIng.
There is no better season than the sum
mcr 10 impress people with the value of
goods. and the shrewd advertiser Invariably
usrs the not months. not only for arranging
for the coming season. but by attempting
10 sell all he can during the summer. that
he may better hold and draw new trade
when the cooler season sets in.
Fort Worth gazette. [volume] (Fort Worth, Tex.) 1891-1898, 1891-08-02
Cancelled Life Insurance.

While we watch WITH wonder and admira-
ton, says the Spectator, the vast business
placed each year on the books of the life
companies, It is of more practical impor-
lance to note the net gains of insurance in
force to mark the sources of loss, or which
tend to loss, and discover whether their in
fluence is increasing or diminishing Out
side Of the losses from deaths. maturity and
changes. the chief source OF the diminution
of insurance in force is from lapses and sur
renders The causes of loss from these
sources are SO obvious as scarcely to need
elaboration In individual cases they are
usually along the line of negligence, impe-
curiosity. lack Of confidence, persuaded
withdrawal to take q policy in some other
Fort Worth gazette. [volume] (Fort Worth, Tex.) 1891-1898, 1891-08-02

When Postmaster-General Wanamaker
was in San Francisco the representatives of
the leading life companies decided to get
from him an expression OF his views. Mr..
Edgar a. Wax addressed the following
letter 10 Mr. Wanamaker in behalf of the
life underwriters of the Pacific coast;
SAN FRANCISCO. April -. 1891.
PACIFIC COAST LIFE UNDERWRITERS.
100 MONTGOMERY STREET.
To the Hon. Iohn Wanamaker, Postmaster
General of the United States.
DEAR SIR-On behalf of the life assurance
agents of the Pacific coast, and there are
over 1000 of US, | bid you hearty welcome.
The postof1ice authorities welcome you APP
propriately as the postmaster general of
our country, so we bid you welcome to our
coast as the greatest living exponent of the
noble principles of life assurance.
No man is referred to Oftener in our
business than yourself, and we are CRATE
full to you because You never lose an oppOr-
tunitY to speak good word Tor the great
cause, and because you emphasize your
words by carrying the largest amount of
insurance of any man in the world.
We feel that to you belongs the credit of
having done more to educate the public up
to the necessity of assuring their lives than
to any man outside the management of the
great life companies.
The agent is the fOundatiOn-stone of this
Grand structure, life assurance, and by him
YOU are considered the mainStay ami great
builder. Almost daily does he refer to
John Nanamdker, the amount OF assurance
ne carries, what he says about II, what he
believes, the man who practices what he
preaches-and 1t IS through Your advocacy
OF assurance that business men have had
their attention called to ITS merits, ana IN
consequence become accessible to the agent.
Having YOU IL our minds so constantly, and
Your name upon our lips so frequently, 1t is
not strange that we feel peculiar interest
In tins visit OF yours TO these shores, and
we cannot out wish that We might near you
speak at least Il few OF the many good words
You have SAID before on this subject OF as
surance.
reall4e !naV Sout tilLie VII oe 50 iuliS
80 ~ ms - iiel 10y WIN lt9
.ti'lr II VIZ VIC nv ~ ote fol Us al
~ ou VIC 'hfe
-; -; II, 80 % go Ioti'S % os.i
icy 'tnu SAT- anu u "iSliDs you sur re-
lu." liotit Hout ioiis' uul. VIZ hope' pleas
al '' 49,
o,,o;,, Ip"Ait -: ~,
oLlili HILL VI SoiiiliiLI'te.
A., II" H- .otio"ins 4ePis "'' ioNelNe" liolh
-t'' W Ill it'i,'' ~, ,,, c,- A.. ,so,
.' i,o " AL MY = 1851
f-qgar NaM, ESQ, chairman OF ConmltIee
So Snn Er,,ciS5., i'' oiNe-
~, o,,-..-,,.,.- : g.
- 81 eaLi olilE ichlloN ieSe III tiiiS
~ III 0Ni VI
ny '-',Iii VI tnI'I pm. II. - ,
II ~. r my 'ii'o ~ 'ioit W ptepAIeu &"
.itoi ioi iii anu .I' leI' ou' NJ.
m Io oo 30 - 49, " tt4e
VI al t'O II mas ny oeeu III NY
p,, "a es3 al 70 l. l.iS
SIettie'' ~ get even Time ~ Cav anu
e ba1io,.a :, 1;ea ,s.,,,,,,,,, o,,s t,o--,
Fort Worth gazette. [volume] (Fort Worth, Tex.) 1891-1898, 1891-08-02
From the Ballroom to tho Lake.

One Of the most sensational Of recent
suicides was that OF Fraulein Helene Hor-
tung, q young and beautiful girl, the
daughter OF wealthy and distinguished
resident Of johannesburg, a suburb Of
Berlin She rushed from ballroom in
which select party was Assem- bled, ran
down the street in all possible haste, and
jumped into a lake, where she was drowned.
Six or seven ladies and gentlemen followed
her, shouting after her and entreating her
to return. The girl was in full ball toilet.
She had an alteration in the ballroom with
the gentleman to whom she Was engaged,
became hysterical and ran of with the
exnresxed intention Of drowning hersAlf
Fort Worth gazette. [volume] (Fort Worth, Tex.) 1891-1898, 1891-08-02
DO YOU
EAT
ICE CREAM

Frozen nectar Of the gods.
Chilled sweetness creamed from fruits
Delightful Brightness prepared by Arctic
maidcuS cool TO look upon
Smiths lee Cream Parlors,
100 Dash Avenue
Fort Worth gazette. [volume] (Fort Worth, Tex.) 1891-1898, 1891-08-02

The output from the iaF4t 0'-- -iy asi
New York amounts to 3j,ouJ pie go, M. "
the bakers turn out about ~, = s10j
5000 a day, 5a5, geo a weeA, anu - ne. gei
per year-an average OF aoo.-- ~ g, r. tie
capita. These pies, cut into 4l.1l'is,o p,o>
usual sizes outside Of boarding
would make l0s, 20O, 0o9 pieces.
Fort Worth gazette. [volume] (Fort Worth, Tex.) 1891-1898, 1891-08-02

"Don't you think snya.n5 50 ----'
cigarettes hurts you?' 49,,
"Oh, l have no doubt Of t. 81. - at
one consolation. 1t dcesa nu7- Iii
as much as it does the cigarette.
Free Press
Fort Worth gazette. [volume] (Fort Worth, Tex.) 1891-1898, 1891-08-02
Broad Advertising.

some time ago mad" me statement tnat
suaidcd ad Eertlsing would not sell goods,
aud make It again. Advertising never has
lHG meyer will sell goods. unless the goods
y OF unreliable and transient character.
when advertising sells goods directly some
thing IS generally the matter with the
goods. Do not understand that ! mean 10
SAY that dIrcc, advertising has moi OcCds-
iOHaliy directly sold goods, because II las. |
az speaking upon the broad principle of
RoVer'lsln9 uSlhesS-Dfin2iHg
AdNefHrlh2 pure anu S!hple' or lAaI
"hl'h Is oph7iu'Fcd aoF.FIislL$ D6 'he aE't-
~ man, CONSISTS 'h'irt4t Va Iie IA yer L.se-
h'hy III me newspaper 0uCn an d''tfl'Se-
A4rh. VIII very i"t.E pii"S III many m
I"t'7 i"- " !V-'eAI CiECli.o w d o"-, 81
HaFof"" to"lHpl'HS' ouL IL me auEe!l!sS-
Ii'-' ann. -"-"' I'oHH 20 lI.'ue
IH'iI Is ''Ls' or no 'I''in'n VI lHe "lN .!7t
hr", p',H- mr.. 'iI' ans u uIIC'I H'!l'ii2
-N"H'' issue 'H SIM t''N Il i'dl VI Do''"'.
lI'"H.t-'i'.'"'' ''t '@'''i ""1iiit9H ''l'l. al
I'H'.i' u 't>'i'.NIn- mus NV
una "'.' '"' mo '"'' "l.' 'N5IH u't'''' mem
o. ""N'l'''. ih' more %"NtriIHIi2 zone.
i'. NOR n:S .'.,.'. 7oH'u o 7l"lgu I" in,l
'-.'' H''''' ''st''-, IN ii il''' WI J." No'-
s".''Lo" VIZ a. ne .p"l ON nv ,'l. l'.
r.-'' .'' -''' u "1"'' ia ''' ''''.. h' l'.t >
cI'N'I. ''5' ore '".t' ,iiE LII me
$40" "..'..Ns ~ ar az "''''>"' 10 "'Ioi L VI
a. ""' ''Ni-'- i@'|
nan. q Ilii, ms EAp'iueu none III du-
vr'l-ng with the idea that II was literally
goa.- Pr" force people 10 buy Goods, Working
on iA" hypothesis That people are fools IA
ever. CON munHN. and that u well aGVer-
Used article will. sell 40 matter what the
urr!r.c HlaE p". This MAY be true with
cheap patent medicines and other Things of
lIe-'nuate r.a.'n", where the intrinsic
value is confined 10 thc lapclS, but am re
1rr"!uG wholly go ur pushing and ScIm"
ul legitimate goods W a !"Eltjna'" way.
IF an advertisement hr cordial and have
IN II the o~~onrr ul trH'h. il Is absolutely
ntr'S-'nt That the reception 20 IA" possible
rI-'pmrE should bee as cordial and Is
honest.
u IS as impossible /" sell goods without
good bus u,sa mIua- an!rni. good goods aud
good statesmen. a. % IS 10 sell IN" best art
C.r ul trade Win Inc pr~i aattSIna'Shlp.
without advertising. The combination of
quality u @"nur. liberal business maua@c-
mrut and quality and quantity Of adycr'ls-
In viii brlug Tie returns WhI, the lack of
any one "l these requisites VIII work
AGAINST a't of the others
Advertising i, business and must be con-
Fitrrca business. am tired of seeing the
careless Indifferent attitude of most buSi-
ness mon towards advrrti,ine some being
Of the. opilIiuu thai they can do business
without advertising. others being equally
foolish in heir idp:. that uuaided adyertiS-
ing will do the business for them.
Advert SIM. may be considered the wheel
Of tine ship IN keeping upon her course
sine VIII reach The intended huruor, but all
the steering Of the seas viii not cary Il
rI,l,rt, shin through 4 storm.
~. t.-.,. T.. F..-r,., =, ,.1,-,,,,;. -,.-
Fort Worth gazette. [volume] (Fort Worth, Tex.) 1891-1898, 1891-08-02

Frozen nectar of the
gods; chilled sweetness
creamed fr o m fruits;
delightful frigidnes s
pre- pare ID by Arctic
maidens cool to look
pom. S m his Ice
CIR e 4 m Pariors, 400
Dash Avenue.
Fort Worth gazette. [volume] (Fort Worth, Tex.) 1891-1898, 1891-08-02
INSURANCE.
IF THE POSTMASTER-GENeRAL
SHOULD DIE
The Lite Assurance Companies Would Pay
a Million and "a Half to His Estate.
Where the Profit Lies.

When Postmaster-G General Wanamaker
was in San Francisco the representatives Of
the leading life companies decided to get
from him an expression OF his views. Mr..
Edgar a. Walz addressed the following
letter 10 Mr.. Wanamaker in behalf of the
life underwriters of the Pacific coast;
St. Paul daily globe., 1891-05-31
AT GRANTS TOMB,
Services and Grafton at Riverside
iE Honor of the Hero.

Services and Grafton at Riverside
in Honor of the Hero.
New YORK, May 3O.-The ceremonies
of Decoration day were carried on in
this city to-day in it's usual magnificent
style. The parade in honor Of the dead
was large and imposing, and the Amer
ican flag was displayed at half mast
from almost every house. Business was
practically suspended. all the courts
and government buildings being closed.
Athletic games, the races, base ball, the
theater, and excursions were all well
patrOniZed, Notwithstanding the damp
weather and lowering skies. 1t was in
fact, holiday in which everybody
enjoyed himself the best way possible.
The graves in the cemetery were, as
usual, decorated with loving hands, and
all the soldiers monuments were cover
ed with flowers. The programme for the
afternoon included services at the tomb
of Gen. Grant, at Riverside park, under
the direction of u. S. Grant Post, of
Brooklyn. The United States man-of-
war Enterprise was anchored in the
Hudson river. opposite the tomb and
fired minute guns during the cOntinu-
ance of the service. A number of eX-
Confederate soldiers were present as
guests OF the day, including eX-GOv.
John S. Wise, of Virginia, who deliver
ed the Grafton.
The day was generally observed
throughout the state and in New Jersey.
Gov. Hill was present this afternoon at
the laying of the corner stone of a new
armory at PoughkeepSie.
St. Paul daily globe., 1891-05-31
DECKING THE GRAVES.
Over 300 Veterans Await the
Judgment Tramp in City Gene
teries.

Over 300 Veterans Await the
Judgment Tramp in City Gene
teries.
Shortly after Z o'clock Yesterday
morning many men and women, old and
young. began to gather at the gates of
the three public cemeteries Calvary,
Oakland and Lutheran. The army
posts OF the city had delegated com
rades to take charge of the decoration
of the graves of soldiers at each ceme-
terry, and these were reinforced by
veterans who had knOWn-in fact, in
many cases. fought side by side with
the departed soldier-as we'll as rel
atives and friends of the deceased Each
person carried wreaths and flowers, but
the general distribution was in charge
of the following:
At Oakland Cemetery-C0mmander H. b.
Beebe, of Acker post, COmradesJ. B. Clancy.
F. r. Naife aud c. J. Stees.
At Calvary emetery-Commander W. b.
Robinson, of Garfield post, Comrades Rolsan
and Smith.
At Lutheran Cemetery-Commander E. H.
Bell, of Gettysburg post. Comrades c. j.
Sutheimer and Fred G. Schurfeuberg
There are 30l veterans now buried in
the three cemeteries, as follows: Oak
land, 1919; Calvary, 81: Lutheran, q. All
the graves have been embellished with
flowers. the company at each cemetery
gathered at the space allotted to the un-
known dead. A beautiful cross has
here been erected, dignifed with the
title of the SOLDIERS Rest" Here a
vitual service Of song and prayer was
most pathetically as well as impress
sively rendered. Another very instruc-
tive part of the ceremonies at the ceme-
teries were the remarks made
by comrades over the graves Of
men known to them. The
"reminiscences where of the most inter
esting character. A floral design, a
very prettily executed anchor, ITO the
Unknown Dead" was furnished by the
Women's Relief Corps of Garfield post.
A similar design was furnished by the
w. r. c. of Acker post. Mrs. Sherwood
and family placed very handsome
cross over the grave of Lieut.. Sher-
wood, who was killed at the battle of
Vicksburg. The ceremonies at the
cemeteries were informal and entirely
devoid of ostentation.
St. Paul daily globe., 1891-05-31
A TORTURED CONSCIENCE.
A Californian Voluntarily Con.
feSseS Two Murders,

SACRAMENTO, Cal, May 30.-A
strange story came to light here to-day.
Justice of the Peace w. A. Henry was
sitting in his Office when two men
drove up in cart and one of them, an
old man of about fifty-fve years, asked
to see the judge privately. He said his
name was John Sewald and that he
lived on a ranch few miles
south of here, near Suttervlle. He
said his conscience had been torturing
him for the past two years, and he had
concluded to make a confession and
take the consequences. Sewald was ac-
cOmpanied by his eldest son. and as the
latter never heard of his fathers crimes
the old man requested him to hear the
confession. Sewald then told the story
of how he had murdered two wives
eleven years ago. He said he lived in
Ohio with his wife Catharina and four
children. Prior to that it had been
happy home, but his wife began TO drink
and it became impossible to live longer
with her. He took two of the children
and fled to Minnesota. locating at
place called Anoka. A few months
later his wife followed him, and the un-
happy life was resumed. Finally
Sewald says he became so eXasperated
at her drunkenness he concluded to put
an end to it. He purchased arsenic and
| put it in her whisky. She died in two
| days, and he buried her without causing
any suspicion. Three years later he
moved with his children to Wayne, Neb.,
and after living there some time,
married again. His second matrimo-
NAL adventure, according TO his story,
was worse than the first, and he had
succeeded so well the first time in rid
| ding himself of his wife that he tried it
again. This time he smothered his wife
with the bedclothes. The coroner of
| Wayne investigated the case, but could
| get no evidence, and Sewald escaped.
He came to California then and took
up his residence near here. Justice
| Henry believes that Sewaid tells the
truth. Others who have known him
during his residence here say Is not in
sane, but has been morose over some
| great trouble. The matter was report
ed to Sheriff Stanley, who took SewaId
into custody at the latter's own request
until the matter could be investigated.
Learned at Aaoisa.
Special to the Globh.
ANoKA, Mimi, May S0.-Thirteen
years ago Casper Shields and wife and
John Sewald came to Coon Creek from
Swltzerlaad. direct, Mrs. SeWald
Stopped ia QhiQ fQg Several months, ar
irving the neXt winter. Shields and
Sewald began the Manufacture of Swiss
| cheese about mile from the station.
| Mrs. Shields keeping house for them,
St. Paul daily globe., 1891-05-31

Fythlas. The procession started to move
at 2;50' traversing the principal thor
oughtartS and reaSSembling at Smith
park, where the final exercises were to
take place. The procession was a yerv
large one, and witnessed by crowds of
cltlzens. 1t was headed by platoon of
mounted policemen, Lieut.. Budy in
charge. The chief marshal of the
parade was Capt. NJ. J. O'Connor; the
Nj. Badger and Capt. Eben Oakes as
aides. Capt c. j. SteeS acted as mar
shal, and his aides were G.. A. GotwOld
and u. .. Austin. The first division OF
the parade was composed of the G.. A.
II. posts, and every man who walked in
line bore evidence of the march of time.
Ihree-fourths of them bore traces of the
terrible conflict little over quarter of a
century ago they valiantly passed
through. But their ranks are yearly
growing thinner, and the aged, bow
downed appearance of a good many
veterans indicate that their course is
Well-nlgh run. 1t is difficult to conceive
now they managed to undergo the try
ing march OF yesterday afternoon. But
they did, and under the inSpirting thrill
OF martial airs, they logged along with
unOounded enthusiasm. The posts in
the procession were:
Gen. Ord No. 20--B. Converse. Com.
Gettysburg No. 14S-D H. Bah, Com.
Garfield No. S-W. B. Robinson. Com.
AcSer No. 2l-I. II. b. Beebe, Com.
Albert Scneffer walked in the ranks,
and. singular to say, he was the one ex-
ceptlon OF the prominent citizen and
veteran who walked with the men whG
bore the burden and burnt of battle. 1t
IS singular that more members of the
Loyal Legion do not participate in these
Memorial day celebrations. The four
st. Paul companies of the First regi-
ment. with Maj. y. z. Pierce in COM
mand, made up the second division. the
uniform rank of the Knights of Pythias
in their gorgeous uniforms filling up
the third division. The commanders
of the knights were Col. e.
Il. William, Capt. Charles Metz,
Capt. NJ. \. GOss and Capt. George l..
Phippen. y number of carriages
brought up the rear of the procession,
which, of course, was nterspersed with
bands of music. The carriages were
not so numerous as on former years, but
among the occupants were noted De-
partment Commander c. ID. Parker, EX-
Gov. Alex Ramsey, EX- GOV. w. r. Mar
shall, Senator c. *. Davis, Gen.
X. w. johnson, United States army,
and sActing Mayor Cullen.
St. Paul daily globe., 1891-05-31
QUIET AFTER THE STORM.
The General Assembly at Detroit
Does Routine Work.

DETROIT, Mich, May 3O.-This morn
ing all was quiet in the Presbyterian
assembly. The attendance was light.
and the time of the assembly was taken
up by the reception and consideration
of the overtureS made by the various
presbyteries. A rule was adopted re-
quiring all ministers who did not report
their field of labor at least once a year
to be put on a reserved list. The over
ture of the presbytery of Stockton
against the practice of retiring board
secretary and on salaries was reported
against unfavorably. There was a dis
cusslon of service pensions and minor
overtures until noon, when the assem-
bly, adjourned for the day. This after
noon the commissioners were taken for
a steamboat ride on Detroit river and
Lake st. CLAIR as the guests of Detroit
Presbyterians.
A clerical friend of Dr. Briggs saws
yesterdays vote does not indicate the
feeling of the church at large, or at
least cannot be known to do so. The
delegates were elected on the revision
issue and before the Briggs issue came
up. Next years assembly Will, of course.
be composed of delegates elected more
or less on the Briggs issue, and they will
represent the feeling of the local
churches.
St. Paul daily globe., 1891-05-31
NOTES.

The attendance at Smith park was nothing
like il should have been. The reason is that
the people have difficulty in following the
exercises the speakers not being able TO
make themselves heard to more than POO or
300 people. An effort should be made by
the G.. 4. K. men TO utilize more than one
stand, and call in the services of several ora
tors
Members of the Womens Relief corps at
tached to the several posts were accOmmO-
dated with seats on the stand at smith park.
They enthusiastically waved their handker-
chiefs as the veterans took up position ad-
joining the stand.
Chief of Police Clark and his men are to be
congratulated on the excellent manner in
which they handled the parade Yesterday.
not single mishap occurring 10 mar the oc-
casiOn of the day.
The Grafton by senator Stevens was mas
terly one. and will be found well worth Pc
ruslng 1t Is unfortunate that its delivery
was in the open, as the oratorical effect was
somewhat lost
Miss Reitta Haas demonstrated the DOS
session or high elOcuticnary ability, but the
strain which she underwent cannot but have
serious effect upon her voice
1t is to be regretted that the full enjoyment
OF the people on Decoration day should be
threatened by the unloosiug OF all the anna
teur poets of the city.
The ladies' floral committee at the decora.
ton of the soldiers graves, was composed OF
Mrs. Brigham, Mrs. Lightberg, Mrs. jenkins
and Mrs. Scorah.
The members of the Liberty Drum corps
have very picturesque uniform but-whis-
per it low-they are very homely set Of
boys.
The aged and disabled veterans were fur
nished with carriages so that they might par
ticipate in the day 5 celebration.
\ large number of business houses and
private residences were decorated with min
iature national flags
intentioned but-wen, 10 put it mildly, it
was slightly too long.
Gov. Merriam is at present out of the city,
which accounted for his absence in yester-
day parade.
The band which headed the procession
was composed of sons Of Veterans.
1t is estimated the afternoon parade was
witnessed by sJ,00J people.
St. Paul daily globe., 1891-05-31
AT THE PARK.
Simple, Yet Impressive Exercises
On the nn,r,r Iir,nninnI D1,n.......

Simple, Yet Impressive Exercises
On the Days Historical Bearing.
Smith Park was covered with people.
A stand had been erected at the side Of
the fountain, which is surmOunted with
a full-sized statue of a Union soldier.
The base of the statue was appropriate
ly bedecked with flowers, and around
the stand miniature national flags
were placed The exercises at the park
were very simple, opening with prayer
by Chaplain c. T. HallOwell and
the reading of general orders by
Joe l.. Brigham, assistsnt adiutant gen
eral, department Of Minnesota, &. a.
h. Songs by the quartette, Messrs.
James Swift, c. IL. CongdOn, Aid. J. f.
Gehan aud X. G. Munger, was followed
by we'll rendered recitation, THE
Old Man and His Jim" by Miss Reitta
Haas. The excellence of the rendition
received we'll merited applause. Hon.
II. f. Stevens next delivered the ora
ton, verbatim report of which APP
pears on another page.
The exercises concluded with the
whole company Joining in the grand old
hymn, Nearer My God to Thee" The
procession reformed and the posts
marched to their various halls.