The Helena independent. [volume] (Helena, Mont.) 1875-1943, 1891-02-28
m EPIC OF ADVERTISING,
Bold and Successful Scheme De-
vissd and Executed by
q Woman.
The Sex Pronounce These Fin de
Steele Days Interest
ing Indeed.
An Engiish Delegate to the Lsts Couscil-
Difference Between Man and Woman
illustrated.

New York, Feb. W.-The evolution Of the
art of advertising il something curious and
interesting. Particularly is this the case
when II il in o womsn's fertile brain that IL
evolves. The other day there was . dress
making establishment opened on a fashion
able thorouRhfare. The statement il prose,
but an spic Of advertising follows.
The dressmaker hired o theatre. she set IL
with palms and flowers, she engaged IN
orchestrs and she sent out tickets for a
matinee. She got an audience so big that
standing room only" might have been
posted II only there had been standing room.
Then to the strains Of II Dream't l Dwelt
in Marble Halls she posed against paste
board pillars and under portieres and let the
women spectators dream they too wore loves
Of frocks and chained vassals and serfs at
their sides.
nature and an appreciation Of the taste for
realism. She rode a live horse upon the
stage to show u riding habit, had herself
lifted of by a devoted attendant and stood.
skirts in hand, feeding the pretty animal
sugar and-setting forth her prices.
She had baskets Of flowers passed up to
her over the ~footlights, and she fingered
the cards attached to the handles and
studied them visibly and smiled at tho
audience and said it was "a woman's curl
osity."
She went shopping for her spectators and
she paid calls and drank tea and gave re-
ceptions, and finally she said she would
place = e5 frock by the side of n costing
5000; then che came forward In ballroom
s''e .ss ct IL leading eir ~ f tss . S:ad
o looked from the satin and lace
and jewels to the curly headed mits in pink,
two passions were satisfied in the same
glance and they split their gloves clappinR
hands. Then she said her little daughter
would entertain the ladies. ana the child
~ribbon-tied violin. The women dissolved
in tender raptures. and felt a. if they had
seen Little Lord Fauntleroy'' and Mrs.
LanRtry on q joint starring tour.
Such q dressmaker il almost up to losing
jewels or quarreiinR with her husband OF
even refusing to wear tights, all for the
good of business. These fin dc steele days
are interesting.
Miss Florence Balgarnie.
] spent q pleasant hour the other day with
Miss Florence Balgsrnie, who has been in
attendance on the sessions Of the Woman's
National council at Washington as the DEL
egate Of the Women's Liberal Federation Of
England, of which Mrs. Gladstone il presi-
dent. Miss Balgsrnie is = vigorous, rosy
checked, bright-eyed English woman. with
a simple, unaffected cordiality of speech
and and 4 merry. contagious smile.
SHE pushes her brown hail off her forehead
in soft ~pompadour rolls, she looks straight
at you and she talks with frankness and
vitality.
Miss Balgarnie is at the mead of the Or
ganiZed movement for woman suffrage in
England. and she 10 the bearer of addresses
of con%gratulation from various Englishwo-
mems associations to the women of Wyo-
ming ON their possession Of the ballot under
the state constitution. She says woman
suffrage will make NJ progress in Great
Britain until parliament has a breathing
spell in that day. not apparently close ut
hand, when we have got homo rule for
Ireland"
she THINKS women reporters are multiply.
ing 10. rapidly in London that it has almost
ceased to be legitimate for a foreigner to
express surprise at being interviewed in this
ountrv by 4 woman. Like every true
daughter Of Britain who ever crossed the
Atlantic ferry, she feels as if plunged into
a Turkish bath in your hot American
houses" but unlike most Britons she
finds American women, not only more vi
vacious than their cousins, but, on an aver
age, as clear Of skin and strong and healthy
hooking