Pittsburg dispatch. [volume] (Pittsburg [Pa.]) 1880-1923, 1891-01-14
PITTSBURG'S FUTURE.
New Methods Are Bringing Our
City More and More to the
FRONTIN THE COMMERCIAL WORLD
The Newspaper and Drummer Are Now
Recognized Force.
OUTLOOK FOR THE YEAR BEFORE Us
THE COMMERCIAL WORLD
OUTLOOK FOR THE YEAR BEFORE Us
OFFICE OF PITTsBURG DISPATCH, I
TUESDAY. Jan. l8.
Value of Advertising Trade.


Value of Advertising Trade.
There is no better established fact in bust
ness than that money expended in adyer-
tising comes back with compound interest
The strong merchants of Pittsburg have in
vested heavily in printers ink.
To stint at this point is to be penny wise
and pound foolish. The day has passed
when business will come to the merchant
without pushing trade. The drummer and
the newspaper have in these late days be-
come prime necessities, and the tradesman
who neglects either is sure to be left in the
race for success. Business methods in vogue
a generation ago, which enriched
our fathers are now obsolete, and woe to the
man who is unable to adapt himself to the new
methods. said one OF our most enterprising
and successful merchants recently: IF 1
should attempt to run my business as my father
did. my occupation would soon be gone. In
my boyhood, PittsburE merchants waited for
trade TO come 10 them. Now they must 90 for
uaGc. The drummer and newspaper have be-
come necessities to the successful merchant
Every icbbing house Of the city has its repre-
seutatlves out with samples visiting stores IL
surrounding towns and villages, pushlng
things generally, and in addition 10 this the
successful merchant must keep himself steadily
before the people through the newspaper,
which finds lis way to every hamlet
Looking for Both of Them.
For q hundred miles or more around Pitts
burg the storekeeper on the lookout for the
drummer ard newspaper, and the merchant
Who fails to make the most of these channels
by which to reach the buyer, misses his best
opportunities" There are number of leading
jOUbing trades in which Pittsburg comes into
successful competition with Eastern cities at
Altoona and Cumberland, and with the West
al nd
time not very far away when Pitts
burg was regarded only center of
the heavyweight industries pertaining to iron
and steel OF late wears our city has come to be
recognized as great commercial center.
In the line of groceries, drygoodS and millin-
cry goods there are but two cities west of the
Ale@nenles which now SurpaSS our own in vol
ume Of trade, and with the same increase the
next decade as the paSt there will be but one
namely, Chicago. The Pittsburg newspaper
and drummer have been leading instruments
IL pushing our trade. SO that alter long wears
oi conservatism and obsCurity in the CONNER
Clal world, our city is asserting itself
as a commercial as well as manufactur-
luE center. Stranger things have happened
IN the worlds history than that Pittsburg
Should be the great inland city of the United
states half century hence, in spite of Chlca-
gu's intense efforts to keep itself before the
Ilobie. We have the facilities and the situa-
ION. and X only remains to assert ourselves
and Use the opportunities put in our hands in
order TO become one OF the great cities of the
continent. The pioneers did not see the impor-
rIUCe % reaching out and making the most of
their advantages, or there would be million
people here to-day.
The Trade Outlook.
Since the opening of the year jobbing trade
il every line has been slow. This is ever The
situation at this season. There are however
special reasons for quiet trade this season. The
sl:IGgeEcy of the money market has been q
prime factor in producing present quietness.
With tight money retailers are inclined to buy
spayiagly. and purchases are in the main only
t"r current wants. Then pay day comes along
81 the early part Of January, and this is an ad-
d-lonal reason for guictness Of trade The out.
look. however, is good There is the same
need for the leading staples as ever and
the time is near when stocks in the hands of
merchants, which are now very light, must
necessarily be replenished. Prices of all lead
ing stables continue firm, aud munev is not SO
tCsC II was few weeks ago. The time is
Ut hand when there must be a let up to the
present quietDess, and the outlook for pros
porous Year ahead Is good.
Faith in nue another. and disposition to look
on the bright SIDE, will soon bring prosperity
here and everywhere through the land