The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1891-12-24
THE MODERN PICTURE.
THE FIGURE 1T CUTS IN THE
SUCCESSFUL WEEKLY
PAPER.
The Chicago Saturday Blade"
and Chicago Ledger, What
They Print and How Work
and Brains Count.

II there is any one thing in the world
| into which the element of luck" does
not enter, 1t is the handling of a great
newspaper.
People may well be called lucky
| when they discover gold mine. or when
they detect II 2:3O gait in a twenty-dol-
lar colt, but luck mentioned i'm con-
| nection with Journals like the Chicago
Saturday Blade and the Chicago Ledqes
simply means work and an Intelligent
exercise OF n broad understanding of
| what people want to read.
| All the rally great weekly journals OF
the day may be counted on the fingers of
one hand Indeed. aside from the hicago
Ledger AMI tn" Chicago Saturday Blade,
1t is doubtful if three great weekly papers
can hr found in the country, having
| 100000 circulation weekly
These psi erS are great because they
represent the age i'll which we live, and
| because there are no two States i'm the
Union which have as many voters as
these papers have readers. Just figure
this out, aad Sc, how many different peo-
| pie must b" pleased in order tn accom-.
| plish this l"sult. This is not "luck''-it
| IL genius. The Chicago SATURDAY. Blade
alone has 30 900 circulation weekly.
| The Chicago SdsHIddy Blade is "A news
| paper ana literary paper combined.
nos" i'at Tres al the week $ news which
stand out prominently above the great
mass OF myttcr collected by newsyather-
ers, are always printed in full and rlabo-
rately illus rated.
Their" Is not II line in the S,iurfay Blade
| that IL nol readable. There is no. n dull
line IN 1t. Ii is Il paper to read in the Of
! flee, IN tn" store. on the train. or at the
evening ti:"side. Its Illustrations cost
! more ever, week than the cntirccxpenses
OF its alleged rivals. The illustrations
are always the very best from an artistic
point of view, and really constitute a
pictorial history OF the times.
The Chicago Ledger is most nmphati-
cally the leading family paper of the
country. Among the world-iamed writer's
who contribute to it's columns NAV be
mentioned Ella Wheeler Wilcox. STANLEY
| Waterloo, William Wallace Cook. Sara
| b. Rose, Arthur &. Grissom. VIM. II. CHS
| hOlm, VIM. ii. s Atkinson, II. l..
ketchum, Robert Y. Toombs, Elliott
| Flower, Leroy Armstrong. Austyn Gran
VILE, Emma Howard Wight. and stories
of others
The Ledger stories are not the old-class
serials with Just SO many desperate
! uteuS to every ounce of ink. They deal
| with the Inf" we see around us Many of
its serial stories are written expressly for
the Ledyer, and deal with leading social
and economic problems. Fiction is gen
orally admitted to be one of the greatest
agents OF modern progress. The Ledger
writers are ROW telling from week to
week of the lives and trials of the op-
| pressed of all classes But the stories
are bright. well written and intensely in
teresting, notwithstanding the fact that
they are Urged with the events, ambi-
lions and privations of to-day.
No impure Thought or expression finds
its way into the columns of the Ledger.
| 1t is n paper for the home "The Home
and youths" departments are promi-
nent features, and the department OF
fashion is superior to any other printed.
| There are items about writer's. about odd
happenings, about prominent people and
wise sayings and humorous paragraphs
are plentifully scattered through it's col
umns. Each week the portrait of some
distinguished author is given, and each
week the ablest writer's of the day con-
| tribute to its columns bright, concise
| and instructive ESSAYS on current topics.
| No one can afford to leave the Ledger out
OF the list Of papers to be read in 1892.
| The Ledger has n weekly circulation of
| L., 900 couies
Where the Ledger and Blade cannot
be procured of newsdcalcrs or special
agents, subscriptions may be sent directly
to the publisher, W. ID. Boycr, 11G and
11S Dearborn St, Chicago, III. The
price of each is five cents per copy, or 81
Il year. They are the largest papers Of
their class printed for the price ia the
world. You should not fail to send for
sample copies which are always mailed
free upon application.