Telegram-herald., 1891-02-13

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p.<k-es Is generally eEsaatsd - rss p<1case
a. Ne sols s<szoxs Il % she eoas<Sfs,
,hs psssx fssk % dr.ss eus laasessose
sxzenee. tes failure l. xscrtoed - n>d
baslDass management bes~e-a ths
ah4s editor and ths huruble pahlisn<r u
has b~an fo< ys&rs s~dne Of ''hos<as
VIA. tslls yoa hse" - far a. rvposasaen
k2s beeu eukxsFnDd
The naan whe sits up stairs ard thinks
thoughts and scrapches them down on .
pad with . stub Esacil takes sh the
credit, while tile Publisher ho srhs the
paper snd hasfses around 10 pay salaries
r. regarded a. a raefe Spriid money
gFa0oer Yet II the pGhfsher falis 10
sell the papers printed, NJ neslects -
secure saftGaent advertising. or does rot
make satisfactory arrangements WITH
the printers, or clips up IN sny of Ms
auitifariOu- duties the thinker ~
thoughts can eogtste until his gray
matter becomes mushy.
People arc beginning 20 realise that
the genius which evolves learned edi
t0riais on the Mckinley bill and con-
structs pyramid4l head lines over
news sensation must be supplemented
by an equally pronounced genius IN
different line, If the public are 20 be ia
duced % read the editorials and the
head lines, and the paper Is To b. sue
cess. Those who are more intimately con-
nected with Journalism have discovered
that while the peculiar quality Of brains
which line the skull Of a successful edit.
or are not too plentiful. the combina~
tion which goes to make up the success
ful publisher is very rare indeed.
In other words. the business end OF
Journalism Is coming 10 the front as a
distinct profession, and its value is being
appreciated. The publisher must be
something moro than an ordinary bust
ness man: he must be endowed with the
journalistic instinct and know the value
Of a dollar as well. He must keep
close watch upon the public fancy, and
know how 10 sell the paper which the ed
itor makes.
If the compositors and pressmen strike
at midnight 1t is the publishers business
10 see that the paper comes ont on time.
II the editor gets into a libel salt the
publisher must pay the lawyers and pos
nbly the damages, and In a good many
cases the publisher must hire the editors.
He must be active in Turing the elusive
dollar from the pocket of the advertiser.
and he must be as stiff as iron with the
advertising agent who wants to cut the
rates in half, and then take so per cent.
commission on the balance. de must
see TO the credit of advertisers, and he
must he as careful that he has every ad-
vertisement which appears in the col
umns of his hated rival rs the news ed
itor up stairs is not TO be beaten on q
piece of news. If any one thinks that
the publisher has a sinecure he should
change bis ideas.
Naturally the first thing for profes-
zion to do when it begins to feel its own
importance is TO organize Aggressive
organization is the keynote OF the age
The American Newspaper Publishers
association is comparatively young in
stitution, but it is very healthy infant
citation is called by people who realize
that life is short and time is feeting, was
born in Rochester, in February, 1887.
The mother was well defined necessity,
and the godfathers were j. Ambrose
Butler, of The Buffalo News, and w. II.
Brearley, OF The Detroit Journal.
1t did not take long for the astute pub
fishers of the country to see the value OF
such an association, and today it has
membership of nearly one hundred and
fifty newspapers, representing over two
thirds of the newspaper circulation Of
the United States. In other words, al
most without exception, all the biggest
papers are In it. The president, Mr..
James w. Scott. of The Chicago Herald
and Chicago Evening Post, is now serv-
ing his second term. He is one of the
shrewdest and most popular publishers
in the country and a wonderfully capa-
bic executive officer. He is president OF
| the United Press, the great telegraphic
news organization; was three years presi-
dent of the Chicago Press club, and
has been twice elected unanimously to
the presidency of the A. n. p. A. 1t
comes as natural to address him as Mr..
President as it is to call Kentucky
man colonel.
/ Mr.. 5. III. Kaufman. of The Wash
ington Star. is vice president. and is an
active, energetic worker. Mr. w. NJ.
/ Laffan, publisher of The New York Sun,
takes care Of the finances, and Mr.. r. II.
! Campo. OF The Pittsburg Chronicle-Tele-
graph, is secretary. The executive COM
rnittee is made up OF equally representa-
tive men-W. G. Bryant. OF The Brook
| lyn Times; Col. l.. l.. Morgan, of The
| New Haven Register and Boston Post:
Col. T. II. Woods. of The Boston Her
! aid: Mr.. c. W. Knapp, Of The st. Louis
Republic. and Mr.. Lewis Baker. of The
| St Paul Globe, administer the affairs II
/ the association judiciogsly and conserv-
I atively.
The New York Office, from which
/ weekly bulletins and all sorts Of conf
/ dential information is sent out to MEM
bers. is under tho management Of Mr..
! George NJ. Brennan. yong man of
experience and shrewdness. whose spe-
/ cial training in the advertising business
+ and wide acquaintance among adver-
tisers peculiarly fit him for the work
The convention which is 20 be held
/ Tins year at the Hoffman House. on Feb.
! II and 70. will call together a meeting
If peus-,aYer men surh a. - rareIv seer,