Telegram-herald., 1891-05-24
Lack of II the Cause Of the Fail
ures IN business
PRINTERS Isk A CHART TO SUCCESS
nsw . Ass Leaf saoe. ese in Aassrtis'
iag Before lie Learned tas Arr ses
Started on the Highway 10 For
tuss-foiuts fsr Advertisers

@aNh " s4Atif1ttAt- tstAS- -@-S~%-% -
acquired. n.eatai oT financial, or
drought laek OF special education IA
their respective lines OF trade. il h
clear and plainly esstieat that poor aHd
superficial preparation for bassnass late
IA the one great weak nesscs OF our pre-
ent Industrial traininG-the broaaesi al
ali avenues leading 10 failure. lt e
THIS lack OF proper equipment which
causes certain advertisers to iai!, while
others grad uaiiy work taelr NAY Ia
eminent success and great wealth Tire
great study with the acyersisei, there
fore, should be how TO start right, now
la 90 on right. how - constantly keep
iuily equipped
Advertising IL a science. What would
be thought OF a young man or youth
who developed = genius Tor mathe-
matics. who sad: Il Viii not study
arithmetic, or algebra. or geometry 4
will not give iime To the teaching al
the professors and masters @. that great
science. bat viii work ST. ouf for my
self, arriving nj better Dseinoos.
through the power OF my Own inteiisci
and genius. However great lis natural
ability he couid not progress FAR IN a
lifetime. But II lac awaited himself OF
the knowledge left 10 aIl as heritage
treasure accumulated ty thousands
of great minds in the years and ages
past-then might ne become great al
the profound science. aad possibly re-
nowned through some advance or iai-
prosement or simplifying OK method.
Hard and Patient Work.
The same holds true IA the science Of
advertising; the man who becomes
great IN IL must possess genius OF a GER
tam descriptions, and nc must ever be
studcnt-iirst, to secure the wisdom OF
the past and present; second, 10 keep
IN the van, 10 ue q leader ia the rapid
march OF progress. As the ordinary
youth usually learns enough oil nlathc-
mathics 10 very we'll serve the purposes
OF ordinary business life, So may the
ordinary advertiser succeed moderately
well with the same half careless study
and the same lack OF genius. Hard
patient work accomplisnes much. ia
one sense industry aud research are the
parents Of genius. Thur. advertisers
without much genus, who study the
science moderately, succeed fairly,
| while those who have natural genius Iil
high degree. hrt who will not work "a
learn frum others, almost invariably
| fail. But great success is the happy
union OF natural genius and careful,
patient study and investigation.
Priptsrs's Ink,
Published weekly, at go year. by
George =. KoDell & Co., New York
! is an educator; IL teaches the
science OF advertising. FROM an
editorial standpoint II is able. Its
| contributors are, in the main, the
most successful advertisers and a,iver-
Using experts. It's advertisers are very
largely the ables; advertising agencies
and the iiveliest aud most valuable al
vcrtisIng mediums. It's proprieiors,
| the strong, leading advertising agency,
of whom that progressive, thougbtlGl
student and teacher Of the science of
advertising, Mr.. George J.. R9well, j
the head. The reader is constantly
brought In contact with many OF tssc
brightest and abieet minds who are
interested IN advertising. such inter.
change of thought means constant
progress. 1t isan exchange for the pro
motion OF the science of advertising
through bringing together, IN free dis
cus,ion, the ablest minds. As 4
publication calculated 10 successfully
educate and develop the advertiser, I
stands entirely unequaled and un
rlvaled in this or any other country
Issued weekly. its teaching and IN
fluence are continuous on tile reader
thus are men guided aud developed al
most without realizing it. This con
tinuons education means continuou
progress for the great field of adyer
iisers. Do rot understand me as say
ing that all wisdom IN the art rs 10 1.
found IN this magazine, but ! do "a,
that more Is TO he found there than II
any other single channel in the world
The chart is a little thing, but on !
much of the safety Of the mariner de
ponds. Printers Ink Is the chart o
guide 10 whom many advertisers alresd,
owe most OF their safety aud success
Learned the art.
For twenty years I have CONSTANT.
advertised. Successful at the start
through the value of an original, popu
lar idea, was weak enough 10 faDc'
that knew something about adverts
ing. The loss of over 100000 IN 1917
made a profound impression Oh me, 3
the effect that knew nothing about Il
/ went to work TO try 10 learn the art
anu, ~ constant tfltsaNOI anu ttuuss
have been able To hold place In ID
rank Of success. Could / have had 4
that time a magazine, such an orchang
OF thought, such n teacher and cducs
tor as Printers Ink, think / Shout
have save over 100000 10 1872. als
believe | should have made mCr
money, and with less worry and car.
as the years rolled bv. The reade
doubtless infers that would paw a yer
high price for Printers Ink II ne
essary. would paw $1,000
year for it. If II could not be secure
Tor less, SIMPLY because believe Il I
be worth more than that sum 20 roe
my business. The successful lawys
studies the Law Reporter, the success
ful physician and surgeon the Nedicl
and Surgical Review, and the success
ful advertiser Printers Ink. Nlstak
not. reader. This article ~ not intent
ed 10 fatter and doet not hatter. Fla
terry initiates as nearly ss possible ~
| | form OF honest, deserved merit, al
the one is only TOO frequently take
for the other. Happy are they who's
keen perceptions enahle them 10 clear
, distinguish the true and eubstants,