Fort Worth gazette. [volume] (Fort Worth, Tex.) 1891-1898, 1891-05-11

some Fundamental Principles.
..-,- PROPOSE 10 20 into any lengthy
..... IS TO the business value OF adver-
f..tsr has zone By when any lrainy
...- t....- 10 sag that advertising does not
.ar. eateIu,SiHg merchant knows, or
.--,.- r. sr.r.,. that the more he advertseS
.....- Resemble bounds, the more money
.r.G auo doesn't find advertising
profitable .l. his business finds business I'M
..-l who cannot utilize advertising
lis bus Jess has no business 10 be III
s...r-. 4nI generally isn't.
I.-..l. ..r. Sing space Of 4 good paper has
..I rye same clements OF permanent IN
..-. gtgo as las The sign on the front
.t-aau. s.u,-s building II Is rs important
IS ..rt- ..aH.er II should be kept is full IS
..asa..- r. aut tables OF the store. It IS Us
....ac. 81 fundamental part Of business
s...i:.-.,l 81 ), factory tioorage, storage
..... .. WIZ. rooms.
Advertising IS the accessory before the
a-.a.., IS ln- salesman'S ally. rs important
..rt. ...-uuua,iyn Of trade Is are the
...1s themselves.
lis. Rising does the preliminary work.
.'..t..s'r 'pL iI ever y tl-tllS lIlANl 20
landed win iua nj, est care, and i always
s-..- -'r ." man ol the quickest Wit and
-..-..- uruuuuacad ability.
.|.H. '.sE lac paper The more the adTcr-
,.f- slla. is worth in H.
q. crHrl.f."u the paper has IS much
E. .. H.- lu. value OF its advertising
...... has lie quality of the goods for
.5.u a..h S,.iuG.euCsS.
Better have a column advertisement al OF
al oh age
... Circulation t;Gl TO spread out the ad-
F.-'-.g' ,1port,Orately into all OF the
- f., many Of which are miserable
81. o.. iul existence.
DI......ai> the thing which pays the
50. ..r bat circulation without reason
...a a...-, IS worth very little.
Q.a.-. without quantity IS worth less.
II1 Az allow the circulation of the
r...- .ai.u"d solicitor Of any OF those
-..4 .-l e..t-cdged papers, which 90 only
'l-u,H. .~yalye few: to mlslead you into
---..T na.e. because Of kid-g.OVeu quality
-'.. ar,.l7-. cheIprcss Of rates.
l-.l..iour Yourself. Five cents Z line
.-4....r. 80 fAr circulation OF 1000 copies
........, pretty dear advertising, even If
t-, ...aaa be printed upon satin and sent
s-. g. .rr,ccn binding.
Tie --.l, middle class of people are the
l.s r.r"-olooied live in feudal houses:
-.e, .-.lal boz reached with i gun; there
!>l.. e..g-h of Them, al told, in any city
'1s-ig q Il s..,rg-p.a ted peauut-stand.
The man aud woman of moderate Clrcum-
s.-as .ra The buyers 81 the world. They
-.a a- Loaned by advertising They in
.--g. u t.,.r membership, the people
w..J Law, y'..te every town and city what
IS: ..r --,a Who have built the houses
90. ,1a 1ra, The women and ren who
t..-... churches. AID make life worth liv-
.-. ...u whose children rest the fut-
-0. e.. r..- I4tiou under the sun These
ie.r.. ..y- aly cash, because they are
t..H"-, making il. They are the cir
'-.....s - money. Without circulation Of
money pa 'r.Ie can exist.
Tic rr-egp'lsirg paper Of circulation IS
'.r I.'-r4- organ of natural people: if it
were .., ], would not have circulation.
TIE taHnr women and men read it. They
!1'e &c. = 10y ould have the news, and
."g " uon ana men. even though descended
81. The l.rr.r line from Eonlulus and Rcmus.
".-f t the news.
One good paper Is worth a dozen ConServ-
a.I'e .'liEs. which live by screaming quail
tt ~.' n'yr.yg Sri.l about circulation.
OH.F 'ue paper Of genuine quality can
-EEa .C.a'-oG. with the exception Of the
heap vulgar sheets of circulation among
'.R ga.t.a
TIE paper Of solid ideas and modernized
tho Df g1111lfE- aud
.-.- and .h., rai,e1. M, 7.sr,s,.,,,r,'s r7cr
I.......g .lrrr,4 NOT In advertise in
IUt-.. ,-.r.l + Tho rro0Is bs of velvet and
s.'.t --l..aenr- tho naonie are the bnvs,.s
,y..,.3,rs ir,nnIa me adreI:,isar,
sa... ....,.., .,,a5fE., tfs tt,,,,ds
.r,. has r,1yrp hi ard continues
- u~ls...
l...i .y.-.,-s:n7 s,,oca commands . ooo5
r~r y. a. are,1 rim eIsn ,rbich -
-.. r...r,-l,.Dz,
ta.-.-, sr,ri ma, hundred or , ,+,,,,so,,i
l +. - ~. So ~ s5i ,-InTS
-..- . lew 5.,f.rr,s ma st.Is,r,+,,
T...,..s .-,.r -, - ,i-,,,1.r,, -, mot "a
r.r-.s 30 ,,-..,., as rfnrs = in .,5,-a,+isi,I.-
,....- In on. ,Sso ,.a,, do,.,.e,s, 80.
-. ~, -, go 49,, ~
g.-... .-g.t..l =, botb ,,"s,s
I.,r..,. r-F:,.6 sti,l,s =, t.. ,.,+os ,,,,-
-.... - ~ - -''''7
--s.f,,r IL, o7-.,,,,-, l,i,,r- ors, ,,,,,s+
Ie ., ~. '''1 >'''S '''''= -
,--a. IN, T., Inc. -, ,l,-,,..is;,,rr -,,or,o,.
lis t. 1s II, - MN. iitp.iT,
-">l III "aE e,!lslDe, ana ANYWAYS
..- -, ,i,.,-,,t.,, ~ f,,,sfl,,s
..srr.,,, 80 ~, 49, 60, rs Ln