Middlebury register. (Middlebury, Vt.) 1886-1937, 1891-01-30

appear the advertisements of the makers.
Learning by the timepiece that it is his
hour for rising, he throws back the blank
cts stamped with the imprint of the man
ufacturer, and performs his additions by
aid of a cake of soap bearing the dealers
name. He then dons underwear, linen.
trousers, vest, coat and shoes similarly
labeled, and sits down to breakfast
served on dishes and eaten with cutlery
decorated in like manner After that he
adds to his attire hat, gloves and overcoat
that tell their origin by means of printed
tabs, and goes forth to business well dressed
in every respect, and yet-a walking adver-
tisement. The cigarette he smokes as he
strides ofiiceward is adorned with the vend-
or's address, and the crackers or bread
he munches with his sherry or coffee at
luncheon bear the bakers trademark or
name. He reaches home at night and is
welcomed by IA smiling and triumphant
wife, who explains that she has just re-
turned from a satisfactory shopping expe-
dition, which she was induced to make by
reason of announcements of bargains" at
various stores published in the papers.
Emphatically this is an age both of COM
petition and of Advertising and in the for
ward rush to success only the shrewdest
and best can be counted on to win the
great prizes of commerce The merchant
must have good goods, and he mustn't
hesitate to let people know of them. A
thousand avenues are open for the exercise
of his ingenuity. He may send out hand
bills; he may hire sandwich men"-peo-
pie who perambulate the streets, their
breasts and backs adorned with the pla-
cards of their employers; he may decorate
fences and walls with posters, hang signs
in street cars, or fill the windows of his
shop with attractive displays, but if he de
sires to get good value" for his money he
will place his largest investment in print
ers' ink. Where any other device attracts
ten, the judiciously worded, neatly ar
ranged newspaper advertisement will re-
ceive the attention of "A hundred.
1t is now 250 years since the first adver-
risement was published by an English
journal. The pioneer in making known
his want to the world had lost horse He
offered quincy" reward, and his steed
was returned. Thereafter advertising grew
apace, until now it has reached enormous
proportions. Like all other great move,
ments, many ludicrous and amazing Incl.
dents have dotted its progress to promi-
hence, and a fine field awaits the author
who shall collect the novel announcements
Of the daily and weekly press during the
last two and a half centuries. Here are a
few of the oddities from time to time given
to the public through the medium of the
types
converted burglar will break the doors Of hell
with gospel jimmy.
The liquor l offer is not particularly good, but
as good as most of tie whisky sold in this neigh
borhood.
laundress will take pay in lessons on the
guitar and board on washing days.
Should sorrow DER thy brow
It's darkened shadow fiisg,
Go buy hat of Dow;
You'll find it just the thing
Not to pile up the agony of eloquence, we state
with great confidence that ladies attired in ON
new sly les Of spring and summer goods will find
the effect so rejuvenating that all the cares Incl