Spirit of Jefferson. [volume] (Charles Town, Va. [W. Va.]) 1844-1948, 1891-09-01
Rouss Auction Trade journal.

4
ern mercantile rivalry. Under old primativ
methods ther was the regular combination that
fxt the prices for all no mater whether for
cash, credit or barter, there was the regular
tariff, from fifty TO two hundred per cont, aud
the code of these autocrats wd not permit the
slitcst deviation; tina all maintained the price,
and 1t ground with merciles severity the labor
ing poor into the very dust. In turn the credit
cancer had eten the very vitals of proud, hi
toned, aristocratic combination. The repre-
sentativ of Spot Cash, with real values stript
OF terrific tariff, sweeps the whole town nv storm.
| Public opinion is ever with the champion who's
values ar bcio the market They stand stupe-
fed and amazed when tha realize the gigantic
Iplundering of thes ledger prices. Thofaque-
ter feels the fore of his uuausera6le advertise
Tents passing over his counters for the mony
down--tlie llttlo sure profit and the big adj go
together and count up in the great aggregates.
1t Is simply impossible for him to stand still when
the country for miles aud miles ar telling of his
| marvellous bargains. Sumhow he has the idea
that al the trade at twenty per cent. wd be q
bigger and better thing than only share OF it
and fifty per cent,0 Another thug he feels that
life is short and he wants to got to the top in
tho quickest time Tho twenty per cont. is
the near cut aud the qutk one He bolts tho
lifetime struggles down into 1--WE years.
Yes, the ledger is doomed and damd With
in its fatal folds have ben crushed tho grand
est ambitions that ever fired tho Immortal soul
The millionaire of the morning had stagerd
home at uito hartbroken bankrupt Tho
twenty per center sleeps as II mimic bal had
pierced his brain, having smRsht al the great
records, aud no time to MUNICH his lunch The
aye of tho mule team, the harvest cradle and
the credit system and fifty per cent. has gone.
Over the bleacht bones of thes barbarlc relics
science has swept and left the touch OF genius.
Net Spot Cash is now the ruler where one Ia
the ledger with its pages OF ruin soilod and
scented with swet and tears. In the titan
struggles for mastery many the unfortunate
who lost bccaus he sold NJ so instead OF %, and
many the genuin diamond who wud not taku
80 becaus lie cud sci at 25. Both sold for cash;
one got the profit only, whilst the other got the
advertisement wei and won, and In order TO
get the most of the system in the qul<cst timo
U must make cvry cdg cut.
Five per cent. saved on the big bulk of yor
purchascs, and ten and twenty upon spccal-
ties, will count largly in the story of yor pros
per.ty aud popularity. Eyryonc vii patronizo
and advertise that concern who's Vulues urc
known to be always bclo the market. Goods
baut and sold nndcr the old regular aystem will
not colnand suces; nor will the nlnrements of
fnvor, friendship, aud pm as Picas. Thcs
dry rot monstrosltlns ar simply the beten paths
to the portals of oblivion aud degradation. All
me! how the poverty of language oprcst lne IA
/ lookt ut the kind harted Peake and the gem
ial, wholesouled opdyke the day of thcr fnl.
Z" I've settled at 90, Charley, but rlpay tho
other 40" But he could not aud never did,
The overwhelming humiliation to such man
auihated his Pluk and ambition, tho he still
had left him generous start thro the magma
nimity of his creditors. who thaut he wOnld re-
form aud chang from the ledger system to tho
cash down. Alas! his faith In his ability to
achieY success under the tyrany OF credit was
unwavering and his fevered brain, his kind
hart aud tired bones have since past over the
Jordan into tic eternal solitude OF oblivion
The same blak wave swept this ritter into anihi-
lation, utter and complete-nnme, fame, cash
and everything else ohIterated--except soli-
tary spark of ambition, backed by an ounc of
plnk that was worth al the nony In the world.
With this capital the obliterated LilIput stood
facing fate on the morning OF May /, 1876, at
23l Church street, at dabreak, aud Lees fa-
nous order in tho wilderness, 'Drlvc the en-
emy at sunrlse!" was given and the defiant aud
omnipotent old tyrant, King Credit, broke and
fed. On the run and jump. at brcaknck COM
mercial speed, we hav driven him until bis bak-
bone Is forever gou.
The intrusion of this item OF tho recent past
needs no apology on the contrary, It Is placed
befor that clas standing still in the sprlngtime,
in the prime or even in the autumn of life
wsiting for the god of batIes to cum down from
the dome of the universe and " Civ him q lift"
and others of multitndinous number who feel
the throb and thrill of ambition and lax the de-
cision to let IT loose, when the simple, unmis-
3akable signs face them at evry turn-Under-
by, undersel, Cash befor Deliyry.
Many feIo has this invisible, unconscious
touch OF genius. and before year had past
cud hardly recognize himself--had almost for
gotten the slceples mites Of agony and the end
les days Of mental misery between tho grind
stones Of unlimited time now driving up and
ON TO the lofty attitudes Of fame that la direct
ly before MIN.
We beg the favor of placing before you bill
of samples OF the goods quoted elsewhere
Even II you don't denl in them all Il will pay
you to try few lines out of your regular bus
iness. 1t viii be novelty, and 1t will pay be-
sides. On the bottom margins OF this adVer-
tisement we quote the verbatim remarks OF
few of our customers.
To merchant who is combining himself 70
stationery or to fancy goods or any other one
special line of dry goods II visit to our store Is
revelation, and suggests so many ideas that
whether visitor buys or not the trip IS ex-
tremely profitable. He caunot help but zee
our modern methods of doing business and OF
proating thereby. Just imagine building 10
stories high. 80 by 200 feet, In which live daily
400 people, attending to the wants Of perhaps
from 2,O00 to 5000 visitors day and the writ
ten orders of perhaps as many more Besides
this, imagine SO distinct departments, embrace
ing such wide lines as carpets, feathers, jew
elry, hats, notions, shoes, piece goods and art.
We have some magnificent oil paintings in
gold frames from Italy and Germany. painted
in the most seductive style and framed in the
most charming manner.
i We propose TO place before you q sample Of
several departments, as we have had nuuier-
Gus inquiries prompting US to do this. We
have endeayored TO not only give you n fair
idea Of our stationery department. but we hav
lgived you numerous quotations In our immens
notion, hardware and jewelry departments.--
We will refer you to some Of our recent pur-
chases to show you our caIbre, so you can
iudee what we can do. Tie entire stock Of j.
10. PrebIe q Co., who did business for s5 years
at 55 White street, and who recently failed,
f.T into our bands for spot cash consideTn-
tion. Write for yourself and see. You surely
must admit that under the eireumstances we