davidaulloa/AmericanStories huggingface dataset:
The Republican. [volume] (Oakland, Md.) 1877-current, 1891-02-27
The Art of Advertising.

Advertising seems to be an art yet to
be discovered by some people. That
is, the practical part of it. A con-
slant stream of water from one or more
fire engines will soon extinguish or get
under control very large fire. while a
few buckets of water, dashed ON here
and there, have little or no effect The
modern fire department is practical, and
has outgrown the old bucket system;
and so with modern advertising-plenty
of it. used in a practical. common sense
and judicious manner pays
If you want to catch certain kind of
fish you use IL certain kind Of bait; not
all fish bite at all kinds Of bait. Not all
people respond to every advertisement.
The newspaper is medium indispen-
sable to the majority of advertisers, be-
cause of its wide and repeating circula-
ton. AS promoter of trade and profit
newspaper advertising is no longer an
open question: that is. when done in a
practical and intelligent manner, and
pays because of its effectiveness and
cheapness. Beatrice (Neb.) Democrat.
The Republican. [volume] (Oakland, Md.) 1877-current, 1891-02-27
Snasmodic Advertising.

We all recognize that as between the
fellow who works by fits and starts"
and the chap who plods along and keeps
at ii steadily, the plodder gets thee
every time. The spasmodic fellow may
create all occasional impression, but the
results Of his titful labors are dissipated
in the intervals.
The occasional display of fireworks
only serves the purpose Of preventing his
being forgotten altogether; while the
man who works. and keeps working, con-
stantly improves his position and pros
poets.
So it is with advertising. 1t is the re-
peated lad" and the sustained effort that
tell We don't mean the lad" that is
never changed, but the one that is erer
changing, but never omitted The wise
advertiser keeps always before the peo-
pie to whom he desires to sell his wares.
When you want to quit doing business
stop advertising, or advertise only "once
in a while"
The Republican. [volume] (Oakland, Md.) 1877-current, 1891-02-27

Some advertisers have an idea that
only copies going to paid up subscribers
are useful to them. This is not quite SO.
For example, suppose journal has 25,-
GEO actual subscribers to whom the
paper goes regularly. Suppose it prints
5000 extra copies a week, which are sent
as specimens to good parties, whose ad-
dresses are supplied by its agents and
readers. and mails 5000 one week to one
set Of persons, the next week to another
set of 5000 and SO on. In this way 260.-
009 extra persons are reached during the
year, while if the extra 5000 We're sent
every week to 5000 paying subscribers
only that number could be reached. In
the former case 2S5,000 persons are
reached. In the latter case Onl 5=+SS os1 ss9
all told. A person receiving copy of a
journal which he has not seen before,
with a request to examineit. will usually
look all through it, advertisements and
all. Such course is as useful to the
yearly advertiser as if his card were sent
to the whole 2S5.0O0 persons, or even
more SO. for his single loose card receives
far less attention than would be found
in the columns Of reputable journal
Orange Judd Farmer.
The Republican. [volume] (Oakland, Md.) 1877-current, 1891-02-27
SWEETHEART.
n sweetheart Is the daintiest thing alive

Ny sweetheart Is the daintiest thing alive
So fair is she it makes me half afraid
Lest all unwilling, some harsh touch of mine
/ May mar her fragile form-my winsome maid
] live in fear lest some r de, wandering wind
Her floating rinSlets may too roughly part;
trembe lest the sun too warmly kiss
The cheek of her. my dove. my dearest heart.
Within her eyes there dwels mystery,
A denth unfathoned as gaze anj gaze,
That draweth forth my very soul from ina,
Leaving me lost in wondering amaze
marvel much from what still, secre: source
Those fountains feed. that look darlllY deep
Yet lmpid as mountain stream at dawn,
Where unborn thunders lie and lghtninSs sleep
At touch Of her soft hand my heart leaps forth
As II would burst its narrow prison bars.
] did not dream such wealth of tenderness
Could dwell in hearts this side the twin1ling
stars.
For my sweetheart is new; my love is new
This love OF all my lie the dearest part.
Scarce has she tried to fashion words, bat sha
Learned first to say, arm mammals own sweet
heart"
o winds, blow softly that you chill her noti
o sunbcams. touch with c.re tat perfect face!
flowers and birds, coma hitler. one and ALL
II you would learn some new, more witching
grace
All, can you wonder that live in fear
Lest, seeing her, the envious heavens part
And take her in her loveiiness from me.
Ny rarest, faircst blosson sweet my HEARTY
Harriet F. Garvin in Houscleepers' Weekly.
The Republican. [volume] (Oakland, Md.) 1877-current, 1891-02-27
Frontier Cooking.

"What shall we eat, and what shall we
drink and wherewithal shall we be
clothed?" are pretty important questions,
especially to army officers wives upon the
frontier. Mrs Custer says that it was "a
charming sight" when the men returned
from IL hunt. Eliza, the cook, ran to the
door, and her frugal eye took in the game
at once. She used to say: "For massy's
sake, Miss Lbbie, amt glad that the gin
nel's got a deer! I've eat so much beef
since came to live with you that 'spects
to ballnw and grow horns fob l get back to
Gods land -
The Republican. [volume] (Oakland, Md.) 1877-current, 1891-02-27
BE Bricf! Be POintcdt

In preparing their announcements ad-
vertisers will usually do well to conine
very few points Few PERSONS can do
well more than one thing at time. and
it is much the same with the memory:
but one or two points in any statement
make an impression and are retained.
As the number of points is increased the
probability Of any of them making an
impression and bringing returns is pro-
portionately reduced
The Republican. [volume] (Oakland, Md.) 1877-current, 1891-02-27
TOO Much Is Plenty"

An advertisement for wife in a Col
orado paper brought such a heavy mail
to the advertiser, Mr. Paul White, a
prosperous ranchman at Rocky Ford.
Colo, that he had to convey it from the
postoffice to his ranch in barrels in his
farm wagon. For month he has spent
his evenings perusing his correspond
ence, and he has not yet made choice
New York Weekly.
The Republican. [volume] (Oakland, Md.) 1877-current, 1891-02-27
Ii All Takes Time.

Don't be prejudiced. Because at one
time you put short local in your town
newspaper for one week, and "car-
TONED" all the fence boards in the vicin-
ity, dent give mp, get discouraged and
say that you have tried advertising, re-
solved that it didn't pay and decided not
to do any more of it.-Warren nls.)
Sentinel.
The Republican. [volume] (Oakland, Md.) 1877-current, 1891-02-27
A Common Sense View.

Nearly every business has it's dull
season." during which a good advertise
ment will do faithful work day and
night. rain or shine. in familiarizing
consumers with the name, location and
specialties or advantages of the adver-
tiser, so that when the time to buy comes
he reaps the benefit of. his seed sowing.
AFRO COTS Circular.
The Republican. [volume] (Oakland, Md.) 1877-current, 1891-02-27
Expect Good Returns.

Give your lads" IA sanguine, optimistic
hue. Convey. in subtle but unmistak-
able way, the impression that you er-
poet success. and the results will much
more surely come. Never advertise your
doubts or fears.
The Republican. [volume] (Oakland, Md.) 1877-current, 1891-02-27
Fair Warming.

Lady (who has determined to rid her pet
dog OF lleas)-Have you anything that will
kill flr&s?
Druggists New Boy-Yes'm, but it'll
make y'r skin smart-Good News.
The Republican. [volume] (Oakland, Md.) 1877-current, 1891-02-27
CAV FURNISH Anything THAT GROWS,
EVERYTHING FiRsT-CLASs-THE BEST

from the argeStand best wholesale nurseries in I
cling agents prices. Unless othcrwi,e stated
The Indiana State sentinel. [volume] (Indianapolis) 1868-1895, 1891-06-03

Whether late potatoes can be made
profitable crop or not depends consider
ably upon the season. Unless mulched
the yield in dry season could hardly be
made profitable, while in an average
season, with a reasonably good soil and
proper cultivation, a very fine crop can
readily be made. There is always one adj
vantage with both potatoes and turnips, If
there is fair average crop and prices are
low they can be fed to stock with profit,
while if they command a good price the
crop is nearly always profitable one to
sell.
With ali root crops it is necessary to
plough the ground deep and thoroughly,
and with late potatoes it is especially the
case. Have the seed ready so that the
planting can be made while the ground is
fresh. Run out the burrows reasonably
deep and then plant and cover carefully,
stepping on the hill so as to press the soil
down well upon the seed. In many cases
It will pay to roll after planting, especially
If the soil is somewhat dry.
Potatoes to grow well need good deal
of moisture and for this reason, in an ordi-
nary season, late potatoes should be COW
cred tolerably deep. One advantage in
ploughing and preparing the soil deep be-
fore planting is that in giving the cultiva-
ton afterward the surface only needs TO
be stirred, and, if care is taken to stir it
frequently, shallow cultivation will aid to
retain moisture in the soil, while deep
cultivation, especially If the plants are
billed up, will aid TO dry out the soil.
The greatest difficulty in growing late
potatoes Is that it so often happens that we
have a dry spell of weather when the
tubers are forming, and, in consequence,
the yield is light. Thorough cultivation
continued until after the plants are in full
blossom, or mulching soon after the seeds
are planted, will in very many cases make
a good crop, when in an ordinary or dry
season with less care in the management,
the crop would prove a failure. How
much cultivation is necessary will depend
upon the character OF the soil and the
growth and thrift of the plants, but the
soil must be kept clean and in good
tilth and must be cultivated often enough
tc secure this.
II mUlching is followed the rows can be
made much closer together, as no cultiva-
tion is needed. Old white straw makes the
best material to use as a mulch. 1t can
be applied as soon as the crop is planted
or be delayed until the plants are begin
ming to make their appearance above
g-OundIt should be applied about twelve
inches thick, so that when it settles down
1t will be sufficient TO keep down the
weeds and thoroughly to protect the soil.
The principal advantage IN mulching is
thar no cultivation is necessary, and in a
dry season especially the moisture il better
retained IL the soil
The Indiana State sentinel. [volume] (Indianapolis) 1868-1895, 1891-06-03
MISREPRESENTATION.

From A. r. Spoford Librarian OF Congress; The
novelty of the plan exhibiting by graphic diagrams
a complete syuchrOnOlogv OF Am rican political
history is carried out with admirable ingenuity,
and the work may fairly lie termed a Breviary Of
American Politics."
From Hon. ) ). Cox: "Only one work is COM
parable with 1.-THE Statistical Atlas by the Gov
ernment--and to say this IS high eulogy."
From Benson J. Losing LII. D., Historian: "I
cannot conceive a ingenious contrivauee for
giving such picture in clearest outline and admir-
able proportions of political, civil and nauc ial
history. Like concave mirror, IL reflects 10 sin
gle focus cnitOme OF the essential elements OF our
national history, showing clearly at a glance the
progress nf the nation from rs infancy 10 its pres
ent period OF maturity"
The Indiana State sentinel. [volume] (Indianapolis) 1868-1895, 1891-06-03

foot of the barrel and allow the vines to
run out from the barrel. Pour the wash
water from the house into the barrel and
allow it to leak through into the ground.
Do not keep the ground too wet, but sim
ply moist. The result will be an enor-
nous yield OF cucumbers, which can be
picked daily as required.
The Indiana State sentinel. [volume] (Indianapolis) 1868-1895, 1891-06-03
Dresses for Aurii.

dresses TOT Apfii.
Fadeless and fast, 60 clear and bright
They give great pleasure aud delight;
To every maiden. mother, wife,
A perfect boon in every life,-
The DIAMOND DYES
Your dresses, shawIs and faded clothes,
Your husbands coats and children's hose,
Are all renewed and soon appear
Fitted TO wear another year,
WlrH DIAMOND DYES
Spring clothes are bugbear to many a woman.
especially when she wants her pin money for other
purposes. Here Is where the great worth OF Diamond
Dyes is appreciated. package two Of the Black,
Fast Brown, Cardinal Red, or other color will make
an old dress look like new one, with but little
trouble or expense.
The Indiana State sentinel. [volume] (Indianapolis) 1868-1895, 1891-06-03
WHAT AGENTS ARE DOING.

fore supper
sold II maps yesterday will send you large ore
der next saturday"
"Have canyassed for years; never saw anything 70
equal this map
81 sold six maps in hour; everybody wants
one"
send . maps at once; want this entire county"
81 have canvassed one half day; took is orders. I"
81 sold 65 maps in four days; expect 10 sell 100
next week"
took orders from the circular"
Enclosed find draft for Is maps; send az once as
they are promised Saturday"
Finest map on earth; sold - the hrst day"
"SOld my sampls Al express office for $500 and
took ak orders. send 25 maps al once"
The Indiana State sentinel. [volume] (Indianapolis) 1868-1895, 1891-06-03
1T ALSO GIVES IN BRIEF:

The History of the U. S. Government by
Congresses.
The History Of the u. s. by Administrations.
An Analysis of the Federal Government.
Issues of all Political Parties.
The Indiana State sentinel. [volume] (Indianapolis) 1868-1895, 1891-06-03
A YIELD OF LATE POTATOES.
nDEPeNDs MUCH UPON THE SEASON.

Potatoes Need SIOisture-Other Farm and
Home ACKNOWLEDGEMENTS and Orchard
Hints-AmOng the Poultry-A Budget
OF Valuable Recipes.
The Indiana State sentinel. [volume] (Indianapolis) 1868-1895, 1891-06-03

The History of all Political Parties in this
Country.
The Popular and Electoral Vote for each
Candidate.
New-York tribune., 1891-02-22
POLITICS IN Az INSANE ASYLUM.
CURED PATIENTS At NORRIS PLAINS UNABLE
TO LEAVE THE INSTITUTION.

CURED PATIENTS At NORRIS PLAINS UNABLE
TO LEAVE THE INSTITUTION.
Norri, Plains y j.. Feb. 21 (>pec.aD.-The partisan
action ~ the New Jersey Democratic Legislature In
romovlne without and solely for political pur-
pos, the efficient Board Of Managers OF the AorTl'
Plains Insane Asylum. has resulted In seriously de-
moralzing the workings OF that institution IL was
asserted by the projectors OF the iniduous scheme OF
bringing politics into charitable institution OF that
kind that the place was being run by President
George A. IIalScy I'm the interest OF the Republican
party How false this assertion was IS shown by an
actual canvass Of the political procuvltes OF ihe en-
uloy4s Of the asylum. nearly two thirds Of whom are
Democrats, Now owing to the action OF the Legs
aturc there i no authorized power to look after the
fnaaaceincnt Of the asylum and. as resuA sane
patients who ought 10 have been at liberty week
ago AN, still confined within it, walls. although their
friends arc ANXIOUS to get them released
superintendent Harris. OF the medical department
Of the institution sent last week certificates OF dis
l.,,l 10 Dr. James :. Glrcn. Of Elizabeth. the late
vice pr~ dcnt of the asylum, which Is requisite ac
corIinc toslaw. before IA" patient can be DISCHARGED
DR. Green promptly returned the certificates Tor four
p,tcuts without hls giving a. his reason ior so
doing that he had been lesisatd out OF ollce anu IN
his Judgment. had no more connection In an Official
capacity with the asylum.
New-York tribune., 1891-02-22
4. 4. L. MANAGERS CONFER.
APPOINTING COMMITTEES on ALLIANCE WITH
THE LEAGUE or AMERICAN wHEELMEN

APPOINTING COMMITTEES on ALLIANCE WITH
THE LEAGUE or AMERICAN wHEELMEN.
4 regular meeting OF the Board OF Managers Of the
Amateur Athletic Union held the Asor House
,erday. Many important matter, relating to amateur
athletics came up or adjustment and the meeting was ot
several hou,s duration. President Henry Mcmillan was
no, present and j. g. rishc occupied the chair The fol-
lowing delegate, present J. e. Tehe, V1runa b. C.,
chairman; j. r. Sullivan New-JerS'y y. c. Howard
pcrrv Columbia A. c.. Frederick W. Jansen Staten
Island A. C. W. r. Kurt. Warren A. c.; W. b. Curtis.
NowYor1 A. G.. c. f. Mathcwson. Berkeley a. C.. J.
Harder National Association Turner Bund; George w.
Carr Manhattan A. {. George i. Morrison, Il. A. A. ;
Jacob Stern Buffalo A. c.. W. \. Scott Pacific Coast
A. 4 were represented by proxy.
The action OF the REGISTRATION Committee In rejecting
the Olynpan Athletic club approved, and also the
date Of March - allowed club for tain
ment.
on report Of the Investigated and Reinstatement COM
mtecs following action taken: Rensated 10 full
amateur standing: j. Connor, OF Boston; f. Mcmillan
OF Chicago and ]. J. Donahue, Of Worcester. W. w
Thompson II Boston, and r. l.. T. Thompson OF Detroit
had their applications reinstatement refused. The ap
pllcatlon o, Allen Lower. o. Boston, held over.
The conference committee appointed confer with the
League OF American Wheelmen made favorable report
respectng an alliance Of the A. \. L. and L. A. w.
The following committee appointed to draft articles
OF alliance c. F. Mathewson W. Is. Curtis and j. Harder
The National Assembly OF the League OF American Wheel
men at Washington has appointed the Executive and
Racing boards OF the League committee TO confer with
e Union respecting alliance with full power TO act
The appended clubs elected to membership: The
Allegheny n A. Pittsburg the Young Mems Christian
Association Of Washington the Acme \. c.. OF san Fran
cisco the Alpine c. OF San Francisco, and the Reliance
A. C.. Of san Francisco.
r. F. Forbes Of Buffalo, relnsated. The salary OF
f. c. Carter the Official handcappcr, was increased to
81 500 to take effect January /. 1891.
The Union is well of financially, having nearly 1000
in bank and no outstanding obligations.
New-York tribune., 1891-02-22
A PCGILIST IN THE LAWS TOLLS.

Chicago Feb 2I.-The tables were turned this even
ing on Tommy" Ryan, the champion weter-w weight
whose latest feat seventy slXround
victory over Denny" Needham. at Minneapolis. While
Ryan was quietly drinking beer with friend, an
orioer slipped mp and served warrant on him.
charging him with prizehghting In Lake County. Ind
two months ago =. VI. Turner. the lloosler sheriff,
who acted as complainant took immediate charge Of
RYAN being backed up by the rcqulsion duly ap-
provcd BY the Governor OF Indiana aud the Governor
~ Illinois The Indiana Official showed the world
weltcr-weght champion the 10 p. III. Pan Handle
passenger train and had the satisfaction Of gloatinG
ont OF the car-windows at prominent Chicago lawyer
who dashed up 10 the depot In CAP with a writ Of
habeas corpus Just half minnie too late 10 prevent
RyAn's legal abduction.
New-York tribune., 1891-02-22
READ
Two Passions.
AN EVERY DAY TALE or LOVE.
EMMA RIDLEY COLLINS.
DANGER FROM ARSENIcAL POISONING.
ALARM IN MASSACHUSETTS OVER THE LIB.
ERAL SPRINKLING OF PARIS GREEN
on TREES AND PLANTS.

Boston, Feb. 21 (Special.-The homeopathic phys-
clans Of Boston. at recent meeting, called attention
In a forcble manner TO the danger from arSencaI
poisoning from paper conf ctionery decorations ana
similar agencies, alleging that ex-layor Cobb. VINO
died this week. had been fatally poisoned by arsenic
in the paper the walls of house which he occupied
n few years ago. Attention is now called by "The
Record 10 the possible danger from the OF large
quantities of arsenic, by order OF the state, last sum-
mer, for the purpose Of killing the gypsy moths that
were then threatening the life OF In parts
Of Massachusetts,. Many hundred weight OF arsenic
has by authority OF the law, been distributed broad
cast over q comparatively small territory says
well known Middesex County men. THE dstrlou'
tion,' he continues has been made in manner ths'
exposed the lives of hundreds and thousands OF people
to its eOpartizing influences
Less than a year ago, about the middle OF March,
the Legislature, by special act. established what "
known as the GYPSY Moth Commission, 10 check the
depredatons then being committed by that insect
Immediately after its creation the Commission began
It's work OF determination. The portion OF that state
that was affected with gypsy moths small-not
moro than fifty square miles In this territory were
tho towns OF Mcdford, Chelsea Everett and portions
Of Winchester, Maiden and Arlington. Nearly every
tree shrub, bush, plant growing vegetable IN this
area was treated to generous quantity OF solution
composed In chief part OF Paris geen The work aia
noa wholly cease until November although ulS
arsenca bath treatment discontinued in the carry
part Of August. The report OF the commissioners
gives startling figures. IL Is stated tat aOou'
three tons OF Paris green used in the few ouS
the work was carried on" a.
The question Is OF great interest from the has %
same process, unless there is further legsa'n
on the matter.
New-York tribune., 1891-02-22
SUNDRY CIVIL APPROPRIATIONS.
PROVISIONS OF THE SENATE BILL-RAD1CAL
CHANGES IN THE WORLDS FAIR
PARAGRAPHS.

PkONISlONS Ot IHE SLNAlfs Di IL
CHANGES IN THE WORLDS FAIR
PARAGRAPHS.
Washington Feb. ol.-The Sundry Civil Appropra-
ton bill to-day completed by the senate Coill'ec
on Appropriations and reported to the senate Among
the new items for public buildings are; Bniaio FOst
Office $3.50 900 Gn addition to 100000 already appro
prated); Chicago Marine Hospital. 100000 Cnumbu9'
Ca 100000; Cincinnati improvements " oouIU
house, $4,000 Kansas City, $4,000 dncreased from
5000 600; NewHaven, Conn. (eXtenSoh Ou''uiIe' .
$4,000: Pueblo, Col, Si25.OOO ROCKFORD. ILL.,
100000; ST. Paul MinnA 100000; Vineyard raven
Marine Hospital $2O 900. Worcester, Mass To''o'o'
Other items are: Revenue steamer on Lake Michigan
$50 600; steam boarding vessel for Chicago S2oOoo
payments 10 the daughters of Professor Henry SlooVo
completion Of statues Of sheridan, Logan ana Ila'o NJ
$4,000; buildings for military posts $oooooo oii-
creased from $G90OOO. The appropriations lor sur
veys Of public lands is reduced 100000 and provision
is made for the survey Of No Mans Land Inc appFV
priaton for topographic surveys Is Ndncoo Ho''
1929 900 to 100000
The appropr alton for the improvement OF fI,4a
delpha hsrbor is accompanied by provision ao"ii7
the plns for excavation on Bctys Island TO he Dl"'-
fed I'm the discretion Of the secretary Oh war i"o
House provision intended to prevent the INSTITUTION "a
rcye1ue prosecutions for the sake OF fees mas Dceh
stricken int and in its place Is inserted requirement
that no such prosecutions shall be brought except up N
sworn application Of collector or deputy ap
proved by a United states circuit Judge
Radical changes have been made in the paragraphs
relating TO the Worlds Fair. The Appropriation lor
Tho Government exhibit is reduced from $35O,OOO to
s3ooOO The permission TO eXpend 10000 OF tlls
sum for the Latin American department Is stncRcn out
The unexpended balance, appropriated by the aot o.
April % 1890 Is reapprOpratcd for the purpose VI
aiding the Government exhibit alone except 'lal Ho"
II may bc paid the salaries for the current h'cd' o
Of the president Of the Commission, president I'll 'c
Board Of Lady Managers. and expenses Tor CLERKS anu
c,,lovcs and Board Of Lady Managers, not exceeding
-33 oOO In place Of the specific appropriations noo
for salaries by the House, the lump sum OF F1oooo
approprated to be expended under the approVai oi '
secretary of the Treasury. new pFoVSo S lhSericu
as follows And the several sums herIi % ,h apadio
an9,o,od for the Worlds Exposition shall be deemed
part nj the sum OF 81 500 OoO-thc limit OF liability OF
ihe United states account thereof DAed oS Io ao'
of April IS, 1890"