St. Paul daily globe. [volume] (Saint Paul, Minn.) 1884-1896, 1891-03-03
A SPRING OPENING.
The. New England's Reception and
Musicale Last Evening.

Thile there are methods and methods,
it seems TO be the established custom
with the most enterprising retail con
Germs East and West to advertise in the
most attractive way. namely, through
special openings at the beginning of
each season, its new goods to its pros
pectiYe patrons. Something more than
this was done last night at The ware
rooms OF the New England Furniture
and Carpet company. 1t can be truth
fully said that the music. the decOTa-
tons, the flowers, the crowd and the eX-
pressiOns of delight manifested Oh all
sides, to say nothing of the attractive
appearance Of the employees of the New
England, have never been surpassed III
Minneapolis.
st. Paul was well represented. as were
many OF the suburban towns. many of
the residents there availing themselves
of the hospitality Of their city friends to
take i'll the reception and the music.
Now we have just a little word to say
outside of the line of the usual neWSpa-
per talk regarding an opening" and 1t
is that while we make no inVidiOuS COM
parsons. we must confess to large
amount of admiration at the enterprise,
good judgment and determined push
which has attended, the New England
Furniture and Carpet Company since its
advent here a short four years ago.
1t is only another indication of the Op-
pOrtunities which Minneapolis offers TO
the right kind OF men and material.
We hardly knew last night which
most to admire, the music in itself or
the beautiful carpet room i'll which
Frank DanZ led his company of skilled
musicians. 4 merchant formerly in the
furniture business, and who found
competition too keen for him. said last
night, after looking through the New
England establishment: We'll. it is no
wonder that | could not sell any goods,
with this immense stock to compete
against"
A manufacturer also said: "This is
indeed pleasing to Minneapolis manu-
facturerS, for the establishment of this
concern has weeded out lot of ire
sponsible. weak ones, and the old sOubri-
quet. Minneapolis a Furniture Grave
yard, is no longer menace to its
equation"
And so rs we wandered through the
beautiful Drapery Room, the new Desk
Room. with its additional floor Just put
in and by the way, the New England
did a clever thing in giving to the
burned-Out Lumber Exchange Occu-
pants that special discOunU: thence to
the medium Parlor floor SO called;
through the Leather Goods: Picture
Department: thence to the upper floor
Of Fine Upholstered Goods and Lodge
Furniture: thence down into the main
Casino Building, where, Mr.. Harris told
US. over $50 different styles eft Chamber
Suits were displayed; thence through
the Lounge and Couch room; back
through the Fancy Chairs and Rattan
Goods, Extension Tables. SidebOards
and Dining Chairs, taking in on the
way the Bedding Room. Upholstering
Room, Cabinet and Finishing Shops,
into the Carpet-SeWing Room, where
we found an additional stock of Carpets
equal to those displayed on the main
floor: thence returning through the
Stove Room and HOuse-Furnishing De
partment back into the Regular Carpet
room. we could only express our sur
prise that even Minneapolis could sup
port so large an establishment.
The CrOckerv room, with its display
of Fine Cut Glass, Haviland Ware and
Bric-a-brac, was particular attraction
to the ladies.
Speaking of the flowers. we saw there
at the foot of the grand staircase three
of the handsOmest baskets of rOsebuds
it has ever been our good fortune to
gaze Ill. 1nGN were luIulSHGu ny tllO
c. \. Smith Floral company, whose
greenhouses are at No. 1901 Portland
Avenue, and whose Office is at No. a.
Seventh street south. These roses were
simply magnificent.
\ hint from the Proprietor Gin reply
to an inquiry as to the wisdom of carry
ing so large stock that not only Min
neapolis, st. Paul and the midway dis
tricts are supplied, but that Mail Order
and Out-Of-IOWn business was a large
factor in the distribution of the same.
enlightened rs.
Truly we have thought too little of
our enteTprising retailers. They are to
our city the wide awake medium con-
Meeting us with our tributary country:
and when we came home and thought
the matter over we were impressed still
more with the idea that such concerns
as the New England Furniture and Car
pet company, spending as it does thou
sands and tens of thousands of dollars
every year in advertising Minneapolis,
We're really the ones that we ought to
tie to, both as regards our patronage
and encouragement OF every kind.
These receptions are intended to be q
permanent feature in the future policy
of the New England" and certainly
all who attended the Ole last evening
owe debto gratitude to the originator
of the idea.