The diamond drill. (Crystal Falls, Iron County, Mich.) 1887-1996, 1891-01-03

Srimitivs Means OF Announcing Wares
Before the Day OF tho Newspaper.


The wise in the business world have
for many ages availed themselves OF
the science OF advertising. One Of the
most ancient modes OF attracting pub
lie patronage was by means of public
criers. long before the age of printing.
The medieval crier used 10 carry a
horn with which 10 fix tho attention Of
the people when about 10 make a
proclamation or publication. They
formed well-organized body in France
as early as the twelfth century. Un-
der charter from Louis VII. they
were entitled to penny for every
time they blew their horns. aud could
force themselves upon tavernkeopers
to cry their wares under a general
statute. They at a very early period
formed themselves into corporation.
aud in 1928 obtained from Philip Au-
gustus favorable statutes of the most
tyrannical kind.
In England public criers appear to
have been national institution az an
early period. They cried all kinds OF
goods, and were sworn TO tell truly and
well TO the best OF their ability aud
power After awhile the bellman or
town-crier was appointed for the bcne-
TIT OF the community at large. In
most of the country towns of Great
Britain. and even in London. there are
still bellmcn aud parish cricrs though
their offices are little more than sine
cures. The provincial criers duties
are Of the most varied description. and
relate to objects lost or found. sales by
public auction or private contracts.
weddings. christenings. or funerals.
But the bellman rs means Of adj
yertising has seen his last days Near
Nv three-quartcrs of century ago In
England wagons were driven through
the streets surmounted by revolving
turrcts OH which were painted flaming
announcements OF coming events. aud
men on horseback rode up and down
the principal thoroughfarcs with great
bill-boards strapped on either side of
them to attract public attention.
The first regular newspaper, the
Certain NeGS Of This Present Week.
published in London in 1912 contain
cd no advertisements; but in 1882 adj
vertisements appeared in something
like the present form In the Mcrcurins
P0liticuS. Books were the articles
earliest advertised. The great plague
In London brought the first medical
advertisement. In 100 Addison. re-
viewing the advertisements of his time.
speaks of their cuts aud figures"
The London Times was established In
1888. but did little To reduce adycrtis-
ing TO system. but demonstrated It's
value aud importance. The first
American daily Journal. the Ldcpend-
ent Gdzctte of New York. 1857 in its
second year contained thirty -four nd-
vertisemcnts From that time on the
growth of American advertising de-
yeloped the fact that extensive adver-
Using was legitimate necessity to
trade. The other great metropolitan
papers founded since 1888 have great
ly popularized advertising. A spec
ial feature adopted about this time was
business notices" and special mo-
tees" commanding high prices
The demand for systematic adyer-
tisemcnt became So great that about
1923 the first advertising agency" la
America was established. The bust
ness has SO grown that now for sim
gle firm TO advertise TO the amount OF
5000. 600 year excitcs little surprise.
But these agencies are too slow for
great modern bazaars. who change
their advertisements almost daily.
They employ an advertising expert rs
one Of the personnel of their establish
ments whose only duty II Is to prepare
advertisements for the newspapers.
Besides the advertising agencies there
are now engraving companies' de-
xotpd auffrolv IN furufghinU ,,fafnrial
cuts for advertisements. Printers
ink" used AS synonymous with adver-
Using, has become recognized as an es-
sential to success in the commercial
world. An advertising expert ranks
as an artist and commands .orres-
ponding salary. Washington Star.