The morning news. [volume] (Savannah, Ga.) 1887-1900, 1891-03-08
Az ORNAMENT TO THE CITY.


Of trade and commerce, the clothing trade
is full Of interest. The history of this i'm
portant and influential industry, and the
task of tracing the gradual development
and change Ia the form and fabric Of meas
clothing fl not only interesting but
instructive. Ia the commerce Of the
world to-day there is no branch of industry
that exerts wider or more powerful in
fiuence upon the general welfare OF
business community than the manufacturer
OF and the trader IN clothing. Within the past
decade most important change has been
effected in the clothing business and espe-
cially true is this ia the city Of Savannah.
In former days the only ready-made CLOTH
ing kept for sale was a cheap 'slop shop
class Of goods from ''buzEard shops" and
| the inconvenience of insists, the rips and
tears were calculated to disgust q person
OF taste. But nowadays the ability to
manufacture clothing equally as good as
custom-made, and much cheaper, has led TO
steps which have reached perfection itself.
Messrs. Appel g. 5chaul, by their indoml-
table energy, backed by an intimate knowl-
edge of the business have accomplished much
in bringing the standard Of ready-made
clothing TO its present high perfection. Al
ways alive and moving with the times, they
have, by steady application to business aud
honorable policy. brought their house into
prominence, and the firm Of Appel 81 Schaul
is now one of the most solid and substantial
concerns in the city. Their increased trade
has necessitated the demand for larger and
more convenient quarters, and this enter
prising firm Is now fitting the store at 159
Broughton street, which will be finished
and occupied by them in about fifteen days.
The building has front of thirty feet
and comprises cellar and two floors. This
store, when finished, Will eclipse anything
l .SN IL 4 - 4 -. n
front will be surmounted with glitteri z
gold letters showing the firm name. Tue
elegant windows win be the first attractive
| feature Of this mammoth establishment.
The front glasses are 10 be circular Ia shape
and measure feet 10 inches by 10 feet, on
bend Of 70 inches. These novel and ex-
pensive glasses were especially manufact-
ured for this firm in Europe. The show
windows occupy q space s feet deep. and at
the back of the windows will be French
mirror 10.feet long and feet wide. The
| fixtures for these windows will be hand
some nickel designs manufactured espe-
cially for Appel e. Schaul. The entrance
| between the windows is paved with Geor-
gia marble and the floor will be covered
with lnoleum. The interior of the first
floor will be the most unique and handsome
designs in yellow pine, highly pol
ished. AT the entrance, on either
side, will be a counter II feet
in length, containing the latest styles in
| showcases and fixtures. Here will be dis
played the leading importations in stylish
neckwear and collars and cuffs.
Running back on both sides Of the store are
erected rows Of convenient shelves to con-
tain everything in furnishing goods, and
back of these on either side are handsome
cases to display their excellent line of spring
and summer hats. Sixtesn tables are ar
ranged down each side Of the store, on
which will be placed the leading
styles Of coats, and shelves are
conveniently arranged In these tables
so that pants and vests to suit the
coats will be near at hand and ready to
exhibit at a moments notice. These tables
are 80 arranged as to allow three aisles
| down the store-one in the center and one
on either side. This is novel and original
idea, and will avoid the usual inconvenience
| during O rush OF business. Around the
store are six handsome Freoch mirrors,
placed at convenient intervals between the
shelves, which will add greatly to the ap-
pearance Of this beautiful room, and also
be in close proximity to customers al any
| department
Combination fixtures have been placed In
the store for the Use Of electricity and gas.
In the center is one OF those newly designed
| crystal chandeliers Of rare beauty, which
imparts to the room look of great splendor.
| Three arc lights will illuminate the sidewalk
in front of the store.
The office is handsomely arranged for the
use OF the proprietors. and bookaeepers, and
is just ct the back on the left.hand side. II
is connected by speaking tubes with every
department in the building These tubes run
throughout the entire establishment and viii
add greatly to the convenience of employer
in the different departments. There
are also two dressing rooms on tht
first floor for the uss of customers. An ele
vator is constructed in the rear which will
be used to convey goods to any floor IN th,
building.
The second floor is arranged with sheIve
and tables for the display of goods fol-
wholesale and speoialtiss in mems clothing
and furnishings. The tailoring department
is also on this floor, and u fltly adapted Il
the demands OF this Department..
In the cellar they will keep heavy goods
and also do their packing of goods to be
shipped to their many customers through
out this ana the surrounding states.
This beautiful store was designed by tht
well-known and competent arcsitect, Mr.
William @. Preston. Mr.. P. Rabey is th,
contractor for the work, and the handsome
pine wood work was furnished by Nc
Donough & Co. Of this city. The entire
construction was under Supervising Archi
tect Henry Urban, Esq.
Inc elegant line OF goods which will frs
be displayed in this model establishment
will comprise a carefully selected stock O
mems, youths and boys clothing, together
with full line of gentlemen's furnishing
goods. The clothing which will b
displayed this season is remarka-
BILE for being manufactured from
exceptionally good materials, cutting
and finish, and for the extensive assortmen
of styles and qualities which were person
ally selected and manufactured under til,
supervision of Mr.. If. H Schaul, who spen
two months in the markets, he havinG
twelve years. experience In the manufactur
ing clothing business in New York city.
Mr.. H. G. Appel, brother of the firm
and well-known and capable business man
will have charge Of the retail department
and assures every attention from the small
est to the largest purchaser. A host of 20
lite and attentive assistants are employed b
serve the public. The firm consists of |. n
Appel, Mark II. Schaul and Charles Appel
who will attend to the general details o
their enormous business and endeavor b
sustain the enviable reputation gainet
in the past. The one-pTice system
which originated with them, will sti
be prominent and reliable feature of til
business, and all customers can rely upo
honorable dealings and liberal policy upo
strict business principles
Due notice will be given of the gran
opening at Appel & Schaul's new man
moth. establishment, and every custome
will be presented with lovely souvenir c