The morning call., 1891-08-31
FINER THAN EVER,
magnificent Displays at the Re.
modelled White House.

Beautiful was the term always applied to
the display made by Raphael WE'LL & Co.
at the White House, northwest corner of
Post and kearnv streets, but now that ex-
tensiye alterations and repairs are COM
| peted the adiectives handsomest finest and
most magnificent may safely be added. In
fact, the enterprising firm now has one of
the most elegantly equipped dry-goods es-
Establishments on the Pacific Coast The
magnificent displays in the large plate
glass shOw-windUws cause men as well
as the ladies TO stop and view them with
wonder. Many are the eXclamations OF de-
light and admiration that escape from the
spectators who gaze into those dazzling, big
| windows. Inside the great store even more
attractive things are viewed.
10 the former establishment has been
added the large, handsome store facing on
Post street at the western end Of the build
ing. So the firm now has abundant room to
handle properly the enormous stock of rich
and beautiful goods that the magnitude CT
their trade makes 1t necessary to keep con-
stantly ON hand.
For thirty-tiye years the White House has
enjoyed lucrative trade throughout the
Pacific Coast, because it has been conducted
on the principle that it is better to have the
confidence Of customers than to make large
| profits at the expense of its reputation. 1t
was, therefore, very natural that the bust.
should grow from year To year, until it at
| tained an enormous volume, outgrOWing
the old quarters and making enlargement
and Improvement necessary. Upon enter-
ing the store one will notice at glance that
| the changes do not consist solely of enlarge
ment. y visitor will first be pleased with
| the abundance of room, and then the bright
daylight that streams in through the 2l0
feet of windows on the ground floor. The
entire kearny and Post street sides seem
n nf ola ha
walls, almost from floor to ceiling,
consist of immense sheets of plate-glaSs,
| held in place by slender iron pillars. This
! splendid light, which is unequaled in any
dry-goods store in the world. permits the
| closest examination of the goods, and will
be appreciated by those who have bought
| goods in dingy store and found them quite
| different shade OF color or quality OF goods
| when brought into strong light. In this
/ main floor Is to be found n complete assort-
| ment OF new goods in all kinds of dress
| goods, silks, velvets, the mourning depart
| ment ribbons, laces, neckwear, handker-
| chiefs, ladies' and children's hosiery. a spe-
| cial department of gentlemen's furnishing
| goods, domestic articles, linen, table dam-
| asks. napkins. white and colored tlannels,
SateenS, printed e0ttons and skirtings. lace
curtains, porteres, table covers, rugs-all
the thousand and one forms of textile
fabrics, In fact, an Infinite variety OF color,
| quality and price.
In the POst-Street addition there are three
waiting and reception rooms for the conf
| fort anu convenience of customers. One is
| darkened so that fair patrons may see how
| goods appear under au incandescent lamp.
| On the second floor are the ladies' underwear
| and wrap departments. Over the new ad-
| ditlon IS the special dresSmakng depart
| ment, which has grown to great dimensions.
| Over $50 expert seams suesses are here en-
| ployed, and the dresses they turn out are
| equal in style and finish to the finest work
done in New York. London or Paris
The trying on rooms are oD the first floor,
| and while waiting ladies will find great
| pleasure In examining the art department.
| There are many exquisite French bronzes.
| marble and onyx pedestals, inlaid tables,
| standing lamps and long counters and
| shelves filled with silver statuettes, Seyres,
| royal Worcester, brown Derby, Dalton and
| other rare porcelains, cut glass, lockwood
| ware, delicate enamels. vases, plaques and
| objects Of art of every description.
| The new mail-order department is great
| and satisfactory feature in itself.