Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1891-04-01
OLD AND yEw ADVERTISING.

ACCORDING to the hams,ung dog
gercl OF the poet, men are wise, who
advertise, In every generation. Bu'
there was generation when men
could not adveriise,at least IN news
papers. There were none to advertise
In. IL Is probable that form OF ndVei-
tising existed even In ancient tgyp''
aud " onc were In the mood ior aiving
among dusty records, the fact migh,
be established that the modern iui'
page "ad." IL only the chilh OF tue
ancient temple inscription
'he English language Is ours, anu
We VIII not 70 beyond II In tracking
the history OF Advertising. In London
was published paper called The
Mtrcurius POhtious. The hrat adver.
tiscmcnt ever printed ia the English
Language was In that journal, in Janu-
AIRY, l052.It occupied but one inch space.
However, the novelty and the useiii-
ness Of II, at once struck the business
eye, especially 20, the sharp and sleep
lees Que. From this date advertising
became an established department Of
the Newspaper.
About this time tea began 10 bc used
az beverage In England. The POM
Gus htrc,Uius Of Sept 80, 1858, contains
one whole column Of an ADVERTISEMENT
relating TO the medicinal virtues OF ten
'that excellent, and by all physicians
approved, China mink, called by inc
Chineans 'tcha,' rnd by other nations
tay' or 'tca.'" This was the biggest
advertisement printed up to that date,
IL doomed the bargains 10 ten nj 80
PEI p9unu.
:" w, wv hns"sn "e"sp'Ie'' ~,
~" " "u'.''',e ''' s'io " s"..'' """
hal 40 -. ..I...., ~. o.dd.,,
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sa' W ''Ne '"' 'o'u" " ''".is
'''''' A"u "efe 'hse''eu u" "."S
ini' NC" deV.ioplnen, gave employ
mont 70 inc brightest OF tho literary
lights OF the time. The Warner safe
business Il nothing new. Over 200
years ago tho s'oliu bfillsher was ouh-
coeu 'h'o reauing an auVefusemeht S
u INC volatile ahSee OF 'ouay
~ hAu oeco'ne u science IN inc uayr
OF Df' Johnson Tue uur'y uoc'Vf'
Mter reading piii advertisement
whieh ne mis'ook Tor a ne" revelation
:" se'."'o' - ""''' u'u "s' auu ="
'".'"'''e "''' W wv ~. """b"r
.'''ie" On "o'us'nl'"' a"" oO'n "ms'u
uown Fleet Stfeoi'aha 10 the East Eni
OF London for supply oi.piils. When
johnson found that he was, a. the
fankee would say, played Tor a
sueket" nc uenVereu hinise" OF the
io'iowing'
"fho man who firri took advantage Of
The general cnriosiIy tia, was excited by
a Siege or battle To botfay tho reader OF
nuWs mo sho"i'e'se ., 'he snoP wncfe
- - P"n' ~ ,D"u''s - ps'. ".
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,,ra ~ ,sn >.
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and ham hv ,ha 800 ~ - g. , 10y
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