The Daily bulletin. [volume] (Honolulu [Hawaii]) 1882-1895, 1891-04-04
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Som ething About Their National Assoei-
alton Soon to Meet.
Especial Corrcsponienee.l
NEW YORK, Feb. g. whatever meas
ure Of success may be attained by news
paper is generally credited by the public
to the able editor; if, on the contrary
the paper fails or drags out miserable
existence, the failure is ascribed to bad
business management Between the
able editor and the humble publisher it
has been for years a game Of "hoads
win, tails you lose, SO far as reputation
has been concerned.
The man who sits up stairs and thinks
thoughts and scratches them down on a
pad with u stub pencil takes all tho
credit, while the publisher who sells the
paper and hustles around to pay salaries
is regarded as mere sOrdld money
grubber. Yet if the publisher fails to
sell the papers printed, or neglects to
secure sufficient advertising, or does not
make satisfactory arrangements with
the printers, or slips up in any Of his
multifarious duties the thinker OF
thoughts can cogirate until his gray
matter becomes mushy
People are beginning to realize that
the genius which evolves learned edi-
torials on the Mckinley bill and con-
structs pyramidal head lines over
news sensation must be supplemented
by an equally pronounced genius in a
different line, if the public are to be in
duced to read the editorials and the
head lines, and the paper is to be sue
cess. Those who are more intimate Is COM
nected with journalism have discovered
that while the peculiar quality Of brain
which line the skull Of 4 successful edit.
or are not too plentiful, the combine
ton which goes to make up the success
ful publisher is very rare indeed.
In other words, the business end Of
journalism is coming to the front as
distinct profession, and its value is being
appreciated The publisher must be
something more than an ordinary bust
ness man: he must be endowed with the
journalistic instinct and know the value
of a dollar as we'll He must keep 4
close watch upon the public fancy, ana
know how to sell the paper which the ed
itor makes.
If the compositors and pressluen strike
at midnight it is the publishers business
to see that the paper comes out on time.
If the editor gets into libel suit the
publisher must pay the lawyers and pos
sibly the damages, and in Il good many
cases the publisher must hire the editors.
He must be active in Turing the elusive
dollar from the pocket of the advertiser,
and he must be as stiff as iron with the
advertising agent who wants to cut the
rates in half, and then take 80 per cent.
commission on the balance. He must
see to the credit of advertisers, and he
must be as careful that he has every ad-
vertisement which appears in the col
umns of his hated rival as the news ed
itor up stairs is not to be beaten on
piece of news. If any one thinks that
the publisher has sinecure he should
try it for week. 1t would materially
change his IDEAS
Naturally the first thing for profess
sion to do when it begins to feel its own
Importance is to organize. Aggressive
organization is the keynote Of the age
The American Newspaper Publishers
association is II comparatively young in
stitution, but it is a very healthy infant
indeed. The A. n. p. A, as the as7o-
citation is called by people who realize
that life is short and time il fieeting, was
born in Rochester, in February, 1881
The mother was well defined necessity,
and the godfathers were j. Ambrose
Butler, of The Buffalo News, and W. H.
Brearley, of The Detroit Journal.
1t did not take long for the astute pub
fishers Of the country to see the value Of
such an assc cation, and today it has
membership of nearly one hundred and
fifty newspapers, representing over two
thirds of the newspaper circulation Of
the United States. In other words, al
most without exception, all the biggest
papers are in it. The president, Mr..
James w. Scott, of The Chicago Herald
and Chicago Evening Post, is now sery-
ing his second term. Tie is one of the
shrewdest and most popular publishers
in the country and wonderfully capa-
bic executive officer. He is president Of
the United Press, the great Geographic
news organization; was three years presi-
dent of the Chicago Press club, and
has been twice elected unanimously to
the presidency of the A. N. p. A. 1t
comes as natural to address him as 1r
President as it is to call a Kentucky
man colonel.
Mr.. s. Fl. Kaufman, Of The Wash
ington Star, is vice president, and is an
active, energetic worker. Mr. W. n.
Laffan, publisher of The New York Sun,
takes care of the finances, and Mr. II. II.
Campo, Of The Pittsburg Chronicle-Tele-
graph, is secretary. The executive com
mittee is made up Of equally representa-
tive men-W. G. Bryant, OF The Brook
Ign Times; Col. L. l.. Morgan, Of The
New Haven Register and Boston Post;
Col L. II. Woods, of The Boston Her
aid; Mr.. c. W. Knapp, Of The ST. Louis
Republic, and Mr.. Lewis Baker, Of The
St Paul Globe, administer the affairs Of
the association judiciously and conserv-
atively.
The New York office, from which
weekly bulletins and all sorts Of conf
Dental information is sent out to mem
bers, is under the management Of Mr..
George NJ. Brennan, Young man Of
experience and shrewdness, whose spe-
cial training in the advertising business
and wide acquaintance among adver-
Users peculiarly fit him for the work
The convention which is to be held
this year at the Hoffman House, on Feb.
Ii and 10, will call together u meeting
OF newspaper men such as is rarely seen
under one roof. Publishers from st.
Paul and New Orleans, Boston and San
Francisco, Oregon and Florida win be
there. 1t would take too much space
and yt.,uI1 Isr11,, J., ,F 5,,ya---t g.. q h..