The times. [volume] (Richmond, Va.) 1890-1903, 1891-09-20
SECRETS OF SUCCESS.
An Illustration OF the Fact That Permsne"s
Success Falls Only to the Lot Of Honsst
and Liberal Dealing.
'Sucoess IL the test OF merit"

Ringing down the grooves OF time I'M
touched by contradiction and unsullied py
defeat this motto stands pre-eminent III the
record Of the ages. =.
The rainbow OF promise never more mt
tinglv spans the heavens above favored
people than q lust commercial enterprise eu-
ours Of good for community over which IL
encircle5. s.,
Like untrue beacons.. upon the misty deep
false enterprises lure 10 destruction confding
patronage. But like the stalwart light upon
the rock a house from which CLEANS probity
and right guides the public 70 course unen.
dangered by financial shoals. The latitude OF
business gives wide range TOR nuinDerie,s
transactions many OF which are uniof'hnateiy
characterized by features OF deception out 10
that organization alone whose eFeiJ t0p.eai
sentation is marked by business. candor anu
fairness belongs rightly the palm OF suprein-
acy. ...;o.,s II
life is uncertain, and in the mutations Oh
time no business man can saiely calyviaSo
what results OF his years OF LABOR WIZ Do
yOuchsafed TO his family. Recognizing tnis
infalhbe truth the life insurance propOsitioh
has become a safeguard 20 those who LABOR
anda benefactor 10 tho recipients OF Its pohh'y-
Among the firms whose reputation for ire
insurance in IT'S best form has extenne9 iar
beyond the clrcumscribed domains OF sno
city. that OF John X. West takes the eolh-
handing position. Mr. West Is the popUlAr
manager Of the great Equitable Life Assur-
ance Society Of the United states. ms Tao
and tried organization has stood tho test OK
years aud the stOrms,Of cOmpettl0n. ana To-Day
stands out like towering pyramid that can
look down upon every other company N me
world. This company does tho largest bls'-
nsss of any life insurance organization on tho
globe. and its surplus stands conspicuousiy al
the head OF the list OF all others.
IL has the most insurance in force ana IN
every particular rises above It's compeUlolS.
These arc not mere assertions out iAcls, ~
are shown IN the official reports, Whlcn cAA+-0s
be doubted or denied.
Mr. West tho chief representative IN thls
State. is eIninently qualified ano peculmtly
fitted 10 promote the interest OF TINS sTeaS
organization IN this territory. BENG
Georgian 10y birth he appropriately complues
the CHARACTERISTICS OF energy. honesty ana
genial courtesy for which Southern gentle
men OF the old school are so noted. In MS
hands tbe interests and welfare of bis patrons
are guarded as sacredly as his own, ana TINS
| is known 20 mono go We'll as those VINO b"Ne
| become identified with him IN business
transactions Tho great motto OF honest
trade and fair dealing is the solid foundation
mon which he places the fundamental prln-
! ciuIes of his business The almost phenOnle-
! nal success which has rewarded his efforts
here fOrcibly and truly tells the story Oh his
business capacities. ,..
lie cave his company 81. 400. 900 Of business
! creased 70 over S2.00O00p.
one of the secrets OF Mr.. Vests success IL
| his able corps Of special agents. For then
energy push and enterprise they cannot pe
exceiled They take pleasure ID their WORK.
| Love gives labor zest and perseverance,
| reward
Here they are. Messrs. B. b. Pegram. r. 6.
| Pegram. Jr. Iittleton Fitzgerald. ". 4.
! Paine J. II K. Burgwin. George ". Albaugh'
! G. A. d. Kellogg. George ). McAipln: ,. -
! Woodson. Captain D. h. PATTERSON. captain
| J. r. Mallory and Mt William Jones.
| IN addition 10 these a large stall OF success
full local agents are at work throughout the
State
No less noted for diligence end skill ore tho
attaches OF the countlng-room, consisting OI
Messrs. l.. c. Paine. cashier. r. A. Cartef. as
sstant. and r. :. Stoddard, clerk.
Mr.. West has removed his office to No. ITO
east Main street. where he has fitted up truly
model insurance Offices. Every conceivable
feature Of convenience. care and thought for
prompt dispatch Of business are here 20 be
! found As you reach the head or the star
! wav leading up 10 the second floor OF the
building. on which the rooms Of this Office
arc the first attractive object which greets
! your eye is a handsome 3gn bearing the namo
Of the company If you turn t. the lett
} doorway cOnfrOn's you. over which Is tbo
sign. Business Office This Il indeed
model Office carefully carpeted, oXcellenty
furnished and tastefuly arranged and
fitted for business. sign on the
next door indicates the private Office
OF Manager West This is an unusually
inviting and cosyrOOm Everything essential
20 business convenience aDd attractive ap-
pearance has been thoughtfully and tasteiuly
Handsome portraits Of the officers Of the
company is ono Of the features Of tho decofa-
tons.
IN the rear Of these rooms IS the Office Of
the agents With everything tof their comfort
| and convenience Still further IN tho rear
/ ia an insurance library and information room
wherein is stored an abundance of insur-
! nnce literature, consisting OF records. reports
pamphlets, and, in fact, everything necessary
/ % the proper conduct OF great ard prosper
! Gus business
one of tho interesting features Of the
| Equitable Life Assurance Society IS that IL
was founded by a Virgnien-Nilllam &. Al
! exander, and two Of his nephews. James ".
| and William Alexander. now occupy the offices
| Of first vice-president and secretary, re-
spectgely The four great features Ia
which the superiority of the Equitable ex
J lists and the secrets of its wonderful
success are r. follows: It's simplicity of policy
! contracts: the incOntestibihty OF its policies
there being absolutely no contests during the
mast wear. the prOmptness IN paying death
claims. and the large profits realized by tho
policy holders under the TOntine system
which WAS originated by tho equitable and
has since been adopted by nearly all Of the
other companies.
In short, the Equitable Life Assurance So
cety Is a mighty monument Of industry
! founded upon the great principles of right
and honesty, concentrating the noble deeds
of those who lived for others and cherished by
millions Of happy beneficiaries.
The Richmond public can only obtain tho
best theatrical companies by patronizDg