The Sunday herald and weekly national intelligencer., 1891-12-20
Aug. Busch, Vice President Of
the Anheuser- Busch Brewing
Association Interviewed.
Effort to Manufacture Cheap
Beer and Its Results.
BEER CONSUMERS AND THEIR RIGHTS.
[From 81. Louis Sunday Mirror. Dec. a.l


week on the subject of ''Beer Culture" at
tracted great deal of attention by reason of
the statement made therein that there are su-
perior and inferior articles of beer selling to
consumers at the same price per glass. There
was no intention in the article to do an in
jury to any brewery interest, but to inform the
reader that he should insist on having the best
beer for his money and not accept the in
ferior. Superior beer is made of barley malt.
Barley malt is expensive and the beer made
from it is made by superior processes The
common beer is made of corn and barley
malt, in about equal proportions, but the bar
ley malt is not necessarily of fine quality and
it is brewed cheaply.
MIR. August A. Busch, of the Anheuser-
Busch Brewing Association, speaking on the
subject of superior and inferior beers, said to
a representative of the Sunday Mirror yester-
day:
81 have no desire to say anything for or
against beer manufact ured by other brewers
Your paper is adopting the right course, how
ever, in endeavoring to educate the people
on the subject of superior and inferior beers.
But as far as the Anheuser- Busch brewery is
concerned we are out of competiti on"
'sDo you use corn in the brewing OF the
Anheuser-Busch beersP
'sCorn, or corn preparations, used by SO
many breweries, never enter the gates OF the
Anheuser-Busch Brewing Association. The
secret of the success of our beer is due to the
fact that we use nothing but the finest malt
and the choicest hops and allow the beer to
thoroughly mature before 1t enters into con-
sumption. Hence, our beer Is not only the
best and the healthiest beverage, but also the
highest-priced beer offered to the public
Beer made of corn and of corn preparations is
naturally cheap, and the quality is cheap ac-
qcordngly."
'How is the public to know which is the
pure beer and which Is not?"
81 do not care to say anything about any
other beer than that Of the Anheuser-Busch
Brewing Association. 1 simply say that we
use only the best barley malt and the choicest
Of everything. The motto Of the Anheuser
Busch Brewing Association is: The best ls
not too good.
''Beer made from barley malt is, of course,
more nutritious and wholesome than that
made from corn and corn preparations.
''If you want to know what is good beer
and what is not you have only to ask which
beer costs the dealer the most and
which costs the least The associa-
tion of which I am vice-pres ident
has made 1t study to produce the purest and
finest beer that can be made, and we have es-
tabllshed a reputation VIII ich shows that we
have succeeded. You will never make mis-
take by buying this beer. 1t is in foreign
coun tries the most serious rival to the cele-
brated Bass ale of England. 1t has nearly
excluded it from the United States. Every
man who keeps table Of VIII ich he is proud
feels that it is not complete with out one OF
our brands of beer. This is one of our highest
objects-to make the Anheuser- Busch bee
the table drink of the world"
There is no desire to raise an agitation on
the question of beer adulteration, and it is not
intended to be inferred that beers not made
from barley malt are adulterated. The point
made is that they are cheap and of lower
grade than the other. SO little is known by
beer consumers of what they are given in beer
to drink that the time for popular education
as to the ingredients of various beers has ar
rived. AS the best beer can be bought at the
same price per glass as the poorest beer, the
consumer should know which is the highest
grade The effort to make money out of the
manufacture Of beer by those who are not
concerned in establishing reputation or pro-
ducing an article of beer concededly fine, or In
the cultivation of a perfect beer, should be
looked on with suspicion by the beer con-
sumer, who has the right to demand of all
brewers beer as good as the best.
Beer drinking people should know that
corn beer is cheap and inferior article and
that barley malt beer is fine, wholesome and
higher priced.