The gold leaf., 1891-12-31
IT Is HARD WORK.
A GLANCE AT THE MAKEUP
OF TWO GREAT WEEKLY
JOURNALS.
What Goes Into the Chicago Sat-
urday Blade and the Chicago
Ledger Each Week---ItIs
Hard Work and Not
Luck,

II there is any one thing in the world
into which the element of luck" does
not enter, it is the handling of great
newspaper.
People may well be called lucky"
when they disc a gold mine, or when
they detect 2:3O gait in n twenty-dol-
lar colt, but luck mentioned in CON
nection with journals like the Chicago
Saturday Blade and the Chicago Ledger
simply means work and an intelligent
exercise OF a broad understanding Of
what people want to read
All the really great weekly Journals oi
the day may be counted on the fingers Of
one hand. Indeed, aside from the Chicago
Ledger and the Chicago .Sri,ainy B!ad,.
1T is doubtful if three great weekly papers
can be found in the country, having
100, 600 circulation weekly
These papers are great because they
represent the az" in which we live. and
! because there are no two States in the
! Union which have az many voters as
these papers have readers Just figure.
this out, and see how many different peo-
pie must be pleased in order to accom-
pllsh this result. This is not "Iuck it
is genius. The Chicago Sdturdcv Bud,
alone has 225. 900 circulation weekly.
The Chicago Sasurddy Biade is a news
, paper and q literary paper combined
Those features of the week news which
stand out prominently above the great
mass OF matter collected 10y nrwsgn ther-
ers, are always printed in full and rlabo-
! rately illustrated
There is not Il line in the Saturday Bludr
that is not readnbls. There is not dull
line In It, 1t is paper to read in the Of
nee, In the store, on the train. or at the
evening tireside Its illustrations cost
| more every week than the entire recxpenscs
OF it's alleged rivals. The illustrations
| are always the very best from an artistic
point of view, and really constitute t,
pictorial history of the times
The Chicago Ledger is most emphati-
cally the leading family paper OF the
| country. Among the world-famed writer's
who contribute to it's columns NAV be
| mentioned Ella Wheeler Wilcox, Stanley
| Waterloo, William Wallace Cook. Sara
B. Rose, Arthur {. Grissom, VIM b. Chis-
holm, VIM. II. s. Atkinson, II. L.
| ketchum, Robert Y Toombs, Elliott
| Flower, Leroy Armstrong, Austyn Gran
| vile, Emma Howard Wight, and stories
| of others.
| The Ledger stories are not the Old-casl
serials with just SO many desperate
deeds to every ounce of ink. They dtGl
with the life we around us. Many oi
| its serial stories are written expressly for
the Ledger, and deal with leading socia
and economic problems. Fiction is gen
orally admitted to be one of the greatest
| agents of modern progress. The Ledge,
| writer's are now telling from week to
week of the lives and trials of the op-
pressed of all classes. But the stories
| u ro hY.,.rhf u-,,11 tf,, md int
teresting, notwithstanding the fact that
they are tinged with the events. ambi
tions and privations of to-day.
| No impure thought or expression finds
its way into the columns of the Ledger
1t is a paper for the home. "The Home
and Z" Youths departments are promi
nent features, and the department %
fashion is superior to any other printed
! There are items about writer's. about odd
happenings, about prominent people anG
| wise sayings and humorous paragraphs
are plentifully scattered through its col
| umns. Each week the portrait OF som'
| distinguished author is given, and each
! week the ablest writer's OF the day con
| tribute to its columns bright, concis,
and instructive essays on current topics
No one can afford to leave the Ledger ont
of the list of papers to be read in 1892
The Ledger has weekly circulation o
125, 900 copies.
Where the Ledger and Blade cannot
be procured of newsdealprs or specia
agents, subscriptions may besent directly
to the publisher, ". d. Boyce, 116 an6
11S Dearborn St, Chicago, III. Th'
price of each is FIVE cents per copy, or 8.
year. They are the largest papers o
their class printed for the price in th'
| world You should not fail to send ioI
sample copies which are always mail't
free upon application.