Grant County herald. [volume] (Lancaster, Wis.) 1850-1968, 1891-12-17
C. H. Basford & Co.

y. ID. BaSf0rd & Go.
This establishment is one of the oldest
business stands in the city, and was
I founded by Thomas x Orion a number
of years ago; this again was succeeded
4 BY Thomas x BaSford who conducted
/ it for three years, when il was changed
three years ago to the present title.
/ This establishment has become 10 be
regarded by our citizens as one of the
few places in which one desiring
| superior article as regarding quality.
newness OF design or style, can obtain
them, aiming as they do to carry only
such goods as will find ready sale, and
by introducing all the latest "fads, y
their place has acquired an enviable
reputation as a truly metropolitan store,
and 1t is here that the ladies of Lancas-
ter are enabled TO purchase almost any
thing they can imagine, and n great
many things they do not imagine in the
dry goods line. The large and COM
plete stock is as well selected. and as
varied as those usually carried in
larger cities. The firm of c. IL BaSford
~ Co. not only possess excellent taste
and judgment in making purchases, but
believe in availing themselves of the
advantages of dull and over stocked
markets, and are thus enabled to offer
their patrons many bargains in special
lines. as well as the lowest possible
prices IN all the staples. The store
although not the largest in the city.
nevertheless, bears the reputation of
always containing the finest and best
selected special lines in the entire city
They are most eligIbly and centrally
located opposite the court house. The
store is neat and admirably equipped
for the display Of the really fine assort-
ment of goods with which it is profusely
stocked among which is conspicuously
noticeable choice selection of all kinds
of black dress goods n the very finest
qualities also silks. satns and fancy
colored dress goods in the very latest
designs and tints, and contains many
exquisltelY beautiful patterns, both
imported and domestic, kid gloves,
ribbons and notions of every variety
are displayed in innumerable STYLES and
shades. In addition to this special line
they carry a full line of general dry
goods. with full and complete line of
carpets. rugs, oil cloths, boots and shoes
in all sizes and styles; also splendid
line of general and fancy groceries.
They are also the exclusive agents for
the celebrated line of Butterick's pat
terms for this city Mr.. G.. IL. Basford
was born at Glen Hayen this state in
1854, and it was there that his
education was acquired in attendance at
the public schools, which was supple
mented with full course at the State
Normal school at Plattevile. After
leaving school he Immediately engaged
in mercantile life, and has clearly dem
Onstrated that he is business man of
more than ordinary ability, and believes
in keeping fully abreast of the times.
He is everywhere regarded as one of
our most successful and enterprising
business men The name of Luther
Basford Is known to almost every man,
woman and child. in our county, and is
senior proprietor in the firm. He came
to Lancaster when there was but one
shanty here, and has resided in Grant
County ever since, the greater part of
which time has been spent in the neigh
boring town of Glen Haven where he for
years conducted a general merchandise
establishment and bought grain, etc.
He has repeatedly been honored by the
citizens of this county with political
office, and was elected three different
times to the legislature, and he has filled
all his offices with singular fidelity and
zeal, as if each in its turn was the chief
aim of his life. 10 say that he filled
them with ability would be faint praise.
His career has been characterized by
manly independence, which mas won
for him the confidence of the people.
He is a member of the Masonic frater-
nifty.