Fort Worth gazette. [volume] (Fort Worth, Tex.) 1891-1898, 1891-06-07
8 ADVERTISING.
Cabs GIittering GeneraIities as
to Advertising.
"EDNA'S" LITTLE EXPERIENCE.
All of Which Goes to Show that News
paper Advertising Pays, if Not in
One Way, 1t Surely Does
in Another.
For the Gazette.

For the Gazette.
We hear and read considerable about
book agents, sewing machine peddlers and
the thousand and one huckSterS and fakirS
that cause the life of the average house
keeper to become d burden, and the an
swering of the door bell thing of so much
uncertainty that the smile meant for the
pastor often gladdens the heart of the
needle-packet agent, and the frown and
scowl intended for callers of that iik is
discharged point blank in the face of I'M
expected visitors.
So much of this sort of paragraphing is
to be found in the daily paper that many
readers forget or else do not know of the
worries and troubles attendant upon the
duties of another solicitor who does not
often intrude upon private life and the home
circle but constantly traverSes the business
thoroughfares and is everto be found in the
busy marts of trade. l refer TO the advertis-
ing solicitor
Among all the departments of a well con-
Quoted newspaper this one in particular
must be well represented.
If there is a vocation, business, trade or
profession that requires great energy, more
untiring patience and shrewder Judgment
regarding human nature on the part of its
representative, it is yet to be heard from.
Pages might be written catalOgueing the
qualifications necessary for successful
pursuit of this important calling, but an
attempt TO enumerate them is beyond the
limit of this article.
1t was Tom Puich who so sagely COM
mented on the fact that advertisers never
came together and sundry letters of the al
phabet were forever running away from
other letters. \ glance at the columns of
any of our large dailieS show this 10 be a
fact even now as well as in the days of the
immortal Pecllsnif.
Speaking of advertisements, there was
one inserted ID the personal column Of
certain Texas daily some months ago,
winch read as follows:
"A Young lady, nineteen. with means,
would like to correspond with gentlemen
of business qualifications Address Edna
F., Texas
Among the replies sent 70 this rather at
,r1enk5ive advertisement was received one
rom the proof-reader $50 he said OF the
very paper in which It was published.
Edna sent communication regarding her
experience as an advertiser ID the paper,
but it was not published. Having secured
a CODY of the article submit it to THE GA
zEITE After short preamble and clip
ping of the advertisement itself, Edna goes
on TO say:
Il VIII write nothing concerning the
bushels of mail received which speaks so
well for the value OF an advertisement, but
in justice to some of the writers ] feel I'M
PEELED to speak a word or two. Before
going any further, however. let me assure
them one and all that their confidence is
respected. and if they received no answer
70 their missives it was because they were
,forestaned by one who appeared best suited
10 the wants of the advertiser.
Editors9 Oh, my, you would not believe
me were to mention some OF the names
signed to answers / received. l have been
offered every possible inducement to emil