Lewiston teller. [volume] (Lewiston, North Idaho) 1878-1900, 1891-12-10
LeMIsToN 1DEH0 DEcEMBER 1o, 1891
Leaks 8 Advertising Car.

Leaks Advertising Car.
Leaks advertising car has been max.
Ing o tour Of the Palouse towns this
week. M. Leak has originated one Of
the most unique and yet practical and
beneficial plans Of advertising that has
yet been brought out. At . cost Of
nearly 100000 he has fitted up IN ele-
giant car which he stocks with the pro
ducts Of the country he travels to I'D.
vertise, and In which he journeys from
city to city, stopping for . few days
and exhibiting the products. He dis
tributes also all printed matter con-
cerhing the country which IL furnished
hum and on leaving paints huge poster
signs, calling attention to the region
and Its advantages and products. Mr..
Leaks exhibition car IL "a feet long
and beautifully finished. The interior
is all glass aud silver, with show cases
extending all around the car. The ex.
hibition room proper u 40 feet long.
The remainder Of the car IL arranged
for the private compartments for him
self and wife. He travels constantly
with the car and everything 10 under
his personal supervision. He carries
with him . corps Of 25 painters alone,
besides other attendants. The running
expenses Of this great advertising me
dunn aggregates $4,000 per month. He
10 now under contract to advertise GER
tain localities In California, but his
contract with them expires the first Of
the year. He has received several prop
ositions already to contract for his car
next year. There has Seen sdme talk
of securing the car for the advertise
ment Of the products Of the panhandle
Of Idaho. Mr., Leak certainly never
had q country to advertise that could
produce such q varied and extensive
display-the fine ores Of the Occur a.
Alenes, the wheat and other cereals Of
Latah and the fruit from Snake river.
This display from north Idaho, making
the circuit Of the principal towns and
cities Of the eastern states would at
tract more attention and create more
interest than could be done by any
other plan known. Idaho on wheels
could be carried to the very doors Of
eastern capitalists and home seekers
and would demonstrate beyond dispute
the fertility Of our soil and the variety,
richness and abundance ofour products.
Nothing has ever been offered that
will approach this a. an ADVERTISING
dodge. Mr.. Leak enters into contract
to distribute all reading matter con-
corning this section, furnished him In
every city or town he visits. In leav-
ing each place he paints huge signs as
a reminder Of his visit, calling constant
attention to this locality, Its advantages
and products. It is scheme which
takes mUney to carry out, but it is the
best one ever offered I'd advertise any
country. It is sure to attract attention
and consequently immigration. The
best proof of the fertility Of any section
Is view of its products. The reading
matter thus distributed, falls then like
seed In good ground. 1t goes to people
who are interested, who have seen
with their own eyes the products Of
the soil, the mines and the orchards.
1t is not hearsay evidence. The sight
Of the products gives ample proof Of
what the advertising matter tells con-
cerning the country. A man sees and
is convinced. He reads and believes .
or all ways Of advertising yet devised
this is undoubtedly the best, therefore
In the end the cheapest. 1t will attract
capital. 1t will attract immigration, 1t
will build up the country. II the con.
tract can be made North Idaho 10 to
be congratulated. This is the scheme
Of all schemes for Lewiston to take
part in and her citizens will soon be