New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1891-07-11
UNIQUE ADVERTISING.
Prom The Chicago Mall

From Inc tihcdeO 'ldlI.
Iobp Robinsons show Is in the midst of an sdver-
Using experience that probably ;-d Lac Business nefT
equsIled IN The history Of tn circus PuSIg I,d
few weeks ago the prOpnetorS OF the snow nacu
man in a southern Indiana town - serve az 9' d III
advertising agent-to herald the apProaca Oh 1He &
e0ored posters. The new man was an active men,
Der of the latierday church militant-the eaIvauon
Army-and one night aitei IA thIuI u9S ~. r fSo
aroI,se1 bv the old, familiar beating OF drums, Ie
nd Welding 10 MS first impulse fell into line again
D. a full-fedged salvauOnist IN active service inc
and he was compelled 10 choose between the GRIPS
business and the salvation soldiers ne, NJ ~. ~
Inc war against the world, the flesh ana the devil
when a happy thought struck HIM why nov 3 IN,
he salvation Army work I'm connection with the or
Gus adveriisinsl If advertising helped the circus
From that point forward he advertised the glores
Of john Rollnson's show during the day ana aavef.
would 20 forth provided with a number OF small
printed notices which he pasted over the HTgn9 Pgs
er- The effect Of his work was ndescrlDaDS >,4r,-
ling. The daring aerDnaut, pictured on the DIo,alts
rs falling from a balloon IN dlmnutVe pafAggAute,
bore acres MS breast , the 9peS d2ev boz Who was
Bown gazng In great terror into the red eNpanse ~
"a ptSe Saaup v7srIing Prepare 10 Meet Thy
God" The clown held paper h9op DeaGig a. in Pe
neuf Now Inc long neck Of the giraffe va orna-
nented with the wise but perhap' supeIlno1s ~
Tho ,uaAe-Charmcr, wrapped IN tie COILS Ol a Dud
constructor, held aloft one hand win a taper LIZ LIZ
Heaven The -cantly attred legs Of the uapel;
nenf Ciod Sc Fverythng7 and tile elephants
danf carried lire somewhat engmaucal W0rGa, To-
morgu,v MAY BE Eternity for You and Me-"
The effect this unique advertising upon the IN
sorb tiratcd HOO-ier yOCngster. may easily De lia-
mod The fact that they fail to comprehend lie
meaning and application % the religious teAls OH,
srveg 10 increase the value Of the advertising H7eii
n Is ,afe 10 say thai circus posters ever aracleu
more attention. ~, ,,..,..
The inventor Of this double beaded rengo- business
schaue was promptly discharged soon a. the circus
nagement learned Of his enterprise but he llad
soen the marvellous results Of combining Ms HNIa
vnb fhe shows blIbOaTd,, and he therefore deter
mined 10 continue the work. not in the interest
~ The circus but for the advanc nent OF the saVao
army Following a few days in the wake q MS sue
o.or ne frailed the Inter afWard throughout ONO
d WESTERN Penn ylvania e1ccOratng the bboafas IN
NJ art tic and thorough manner. And he SIN !
a. ga@od I'm This work. lie has been arrested several
fines under the ohio statute pre- crbing penalty TOT
tbe malicious destruction Of ITOpcrty' but the a.
.b5 H. have been unable make oct case agaiisi
nm under the loosely worded law and NJ has . e.
i -, nunishment. To-day a halfdOZen Bnckeye
towns and As many more across the PennsylvaI4A
Ec,der have the most remarkable displays OF circus
oosters ever seen IN this country or any other