Vermont phÅ“nix. [volume] (Brattleboro, Vt.) 1834-1955, 1891-05-01
The New Phoenix.

The PhWniN presents itself to its readers
this week in the enlarged form, announce
ment of which was made five weeks ago.
Along with this enlargement. which adds
more than One-quarter to the size of the
paper, there comes a change of form.
new dress of type, and such other changes
and improvements as make of the paper
new Phoenix. We are well aware that
many of our readers will regret the loss of
the paper in its familiar folio form, and we
frankly confess to a pang as we see the old
time four-page sheet become thing of the
past. But the limit of convenience had
been reached in sheet of that form: the
pressure Of business made an enlargement
necessity, and our readers will find very
much more satisfaction in the convenient
quarto sheet, neatly pasted and trimmed.
than could have been the case had the folio
sheet been correspondingly enlarged.
That We feel very great satisfaction in the
growth of business and the measure of pub
lie approval which has compelled this
change We make no attempt to deny or
conceal. Ten years ago a modest folio
sheet of eight columns to the page was
ample for every requirement. Twice since
then the paper has been enlarged and
u hon it g,.Ii
the then recent purchase of new machin-
cry and the complete reittng of our Office.
space of nearly siN columns was added, We
thought the limit OF size for many wears to
come had been reached. But increased ia
cilities meant increased business and at no
time has the pressure on our columns been
SO great. or so difficult to meet. as during
the past year and a half. The supple
ments which We have been compelled to
issue with increasing frequency have been
source of annoyance To ourselves as well
as to our readers, and it is satisfaction to
know that they are done away with for the
present at least
In speaking of the growth of business
which The PhTniN has enjoyed We do not
refer to the growth of advertising business
alone large AS this has been. The growth
in our subscription list has been steady.
and in some respects a surprising one. The
point in numbers and permanencc which
has now been reached was entirely unlocked
for few years ago. In some of the most
important Windham county towns the list
of The Phoenix is double that of any other
paper, and in others it has lead of 20 to
30 per cent. Better than ALL We know that
on this large clientagc the paper has taken
a strong and assured hold and it is a great
source of strength to feel this support be-
hind us to be leaned on and relied upon. 1t
is as natural complement to this growth
and strength that advertisers are making a
steadily increasing use of our columns
Local advertisers know that to reach the
intelligent substantial, paying classes in all
this section their announcements must ap-
pear in The PhpniX, and at the same time
foreign advertisers are using our columns
to greater extent than ever before. With
the growth in every other direction. it is
unnecessary to say, there has been a very
large increase in the news service given our
readers, both local and in general affairs.
The enlargement now made will enable
us to realize more fully than ever our ideal
of what country newspaper should be.
The local news will be given with greater
completeness than ever before. There will
be careful presentation of all Vermont
news, and We shall try to make our sum-
mary of the general news so careful that no
event of importance will escape the knowl-
edge of readers who do not have access to
the daily papers. There has been marked
increase in recent years in the amount of
valuable original matter offered for publi-
cation in our columns, attracted, no doubt
by the handsome appearance of the paper,
and by the appreciative character of its