Wheeling register. [volume] (Wheeling, W. Va.) 1878-1935, 1891-03-02
A HUSTLER IN OIL.
Erie Has Man who Can Give the stand
ard Company Points.

NEW YORK, March IA. r. Heald,
formerly of Cincinnati, but the past two
years a resident OF Erie, Pa, is living
proof that a man does not need TO have
any connection with the Standard Oil
Trust in order To make money in the oil
business.
Heald has developed little oil buSi-
ness of his own, that stands unique and
alone. The Standard is not half so Sc
cure in its monopoly as Head is in his,
and he goes on day after day selling oil
in his own peculiar way, and doing bus
! mess, too. where the agents Of the
Standard are unable TO make trade.
Heald is a gO-ahead, energetic man, who
never makes false revolution. If he was
/ not born in New England he ought to
! have been, for he has all the business
! instincts of the Shrewd Yankee. He has
no partners, agents, clerks, cashiers or
book keepers. When | knew him in
the oil country he did not even have an
Office, and dare say he hasn't one now.
lleald loses no time in uttering impre-
cations against the Standard, and when
ever he finds dealer who is doing that
he goes right into that dealers terri
tory and makes few trades by way of
vindicating his own opinion that it Is
the fellow who says nothing and saws
wood that gets along best in the oil
trade.
Although he has been IN business for
several years, aud has been making
money all the time. no one sought TO
initiate his method, perhaps because no
4. It. a =
he does IT,
His pecuiarity lies ia the fact that he
will trade oil for anything that has
market value, or is likely To have
4 market yane. His customers
are country merchants, with
here and there manufacturer
who requires oil for machinery. As he
employs no agents he is known person
ally to thousands Of merchants in
Pennsylvania, Ohio and New York. The
last time saw him was in Oil City,
where he had traded several barrels OF
oil Tor COW tails.
What are you going to do with The
COW tails, Mr. Heald?'
Il don't know said he. IL dor't
know what they are good for, but |
will find out, and / will have no trouble
to market them"
That illustrates his style of doing
business. If he finds man who wants
a barrel of oil, or Il hundred barrels, he
will prefer TO sell il to bim for money,
but if the buyer does not have the cash
he will take anything else that has a
value.
In conversation with him regarding
his peculiar trade, he said: Everybody
wants oil some time or other, but they
may not be ready TO buy just ut the
particular time that you call. Well,
YOU have been 10 the expense of visit
ing them, and If you can't make trade
YOU are out that much. Now, these !
people are all in business selling some
thing To the public, and | reasoned il
they can sell it why can't |? So made |
il "a rule 10 never leave man without |
making a profitable trade with him, al
though | may get no money AT the |
time.
For instance, | go To manufacturer !
who uses luhricating oil for his machin- |
cry. Tie says he still has two or three
barrels left over from his last purchase, |
aud doesn't need any just now Very |
well. 1 will say, the oil will keep. You
have some plOwS here, some cooking |
he may happen |
to be engaged in manufacturing. Take !
ten barrels Of oil and send me cooking |
stoves for it, The result is we make a |
dicker. | tell him have to sell the /
goods again, and | get all the discount |
he can give me. He ships the goods |
wherever l order them, and | turn them /
into cash.
"Tm selling oil all the time. See? |
don't buck against the Standard to any |
great degree, and they fight shy Of me.
II Mr.. Rockefeller does not wish |
to trade barrel OF oil for Il coop |
full of geese, that's his own
lookout. / do. know where can
sell the geese, aud the chances are will |
sell them to the hotel keeper or someone
else right in that town. tell you its |
a pretty business if you know how 10 do !
IL. ROckafeiler understands the oil |
business pretty well, but he does not un-
derStand this part of il. Here 's.where |
I get the better of him every time.