Evening star. [volume] (Washington, D.C.) 1854-1972, 1891-08-14

the town. may and often do have a very
considerable circulation, as the number OF
copies printed and handled Indicate, but
they are merely glanced at TO see whether
the new scandal is worse than the old one.
and then tossed into the cutters, where
they belong. They are consequently worth
nothing to the man or woman whose aim
Is to reach reputable and responsible peo
pie who will probably become customer.
II sufficient Inducements are held out.
What is needed IN such Q case is an en-
terprisins. bright. alert. clean-cut. care
fully edited FAMILY newspapei.-one
that can safely be put In any hands, whose
contents tell the whole worlds news story
OF today. mot of last week or yesterday,
and which 10 eagerly and probably read
nom beginning to end every day by every
member Of the household, from its dual
head down to the help in the basement.
and especially by the ladies and children
of the family. Such q journal Is
THE EVENING STAR.
It has both EXTENT and QUALITY or
circulation within the field It occupies IN
a greater degree than any other paper In
the world. In these respects it is abso-
lutely without rival, anywhere, and
there is no paper In Washington worth
talking about in comparison with It. In
verifcation OF this claim,
LOOK At THE FIGURES:
For the six months ending with the 3oth
Of June last THE STARS average daily
circulation was "a. oeA. For q popula-
ton OF 100000 this aggregate is some
thing phenomenal, even where the city OF
publication Is surrounded by prosperous
and populous villages and thickiy settled
agricultural districts. ss most places OF
that size are. In this respect. however.
Washington differs from other cities. She
is practically isolated. having few outly-
ing towns subordinate 20 her or identified
with her interests. The circulation of
THE STAR is. consequently, almost en-
tirely q HOME CIRCULATION, with Q
larger percentage OF the whole output
regularly delivered by carriers at the res
idence Of permanent subscribers within
the city where printed than any other
paper that can be named, no matter IN
what city or country the same may be
printed. THIS is DEMONSTRATED by the fol-
lowing daily average
UNPARALLELED SHOWING:
Served by carriers in the city. ASST
Miscellaneous sales, over coun-
ter. by news stands, news-boys,
cue, e.272
By mail to outlying points, -.- l,4i5
ioeaA 81, O62
There is no mistake or misstatement
about these figures. They are supstan-
tiated under the solemn obligations OF an
oath, and they may be further verified by
an examination Of the books OF the once
and inspection of its press and delivery
rooms on the part Of any person having
interest in the correctness OF the exhibit.
Few newspapers are willing TO submit
to so trying an ordeal. But THE STAR
does it cheerfully. 1t has nothing to con-
ceal. and no motive for exaeeeration- Ths
truth is good enough for it.
FAIR DEALING
10 its business motto. As THE STAR In
sists on its right to know how many
pounds Of ink it gets when IL buys a barrel
paper it pays for in one OF the Immense
rolls delivered at its press rooms, 20 Il 10
willing that its advertising patrons shall
know exactly HOW MUCH and WHAT
KIND OF publicity they are getting when
they put an announcement In its columns.
It claims to be THE one Washington pa
per that il taken by the family. for ths
family. and read by the family. and e.