The sun. [volume] (New York [N.Y.]) 1833-1916, 1891-08-09
PROFITS OF THE BEER TRADE.
9RowLKRs. scHooNKRs AND PONIES
COMMERCIALLY CoSsIDERER

COMMERCIALLY CoSsIDEREn
Meet Saloon Keepers BurasssA with Heavy
Nsrsgsess-Eaorno Capital Invested
"a the Fixtarss or New FORKS e,0oe
Resorts-Peeuiiar ana E.pensivs Reis-
tioss OF Froprietors 70 the Feliee-
Money In Kespectability-By the Quart.
As trim servant girl bounced out OF the
family entrance Of lager beer saloon with .
foaming pitcher Of beer. nominally quart. for
which she had paid 16 cents. but really much
| more than a quart, SUN reporter inquired OF
the proprietor:
How can you afford to sell that quantity Of
beer for l6 cents7 You must have given that
girl at least ton glasses for which you would
| charge so cents II sold by the glass"
ITS the custom OF the trade all over the
CITY, said the proprietor.
| And not special favor TO this particularly
Good-iookine girl ?" asked the reporter.
mot at all. The uglest girl In the city
| would get tho same liberal measure II Is tho
rule to give moro when II Is sold by the quart"
But does not that hurt the business? ?"
mot at all. There are people who buy By
the quart who would not como into . saloon
and drink. There arc thousands Of decent. 70.
spectacle families to whom . pitcher Of bssr
for dinner. or before going to bed. 10 neces-
sity. At the price they pny. 1t 10 q cheap lux.
ury. 1t costs them about couple OF cents q
glass, and few people are so poor a. not TO
afford that 1t Ia a. great luxury to them ~
champagne to the rich"
rs there profit In selling such quantities ?"
"Surely. A key Of beer costs 81. Even with
the liberal quarts that We give there would be
about $i.25 profit on each key OF beer II sold BY
the quart But a largo part Of each keg lie sold
49, nIA ThAa AhNN
glasses In akeR. lit wore all sold BY the glass
there would be about 1925 profit on keg."
But the size OF glasses varies2"
True. but some customers desire only po-
MES. These balance the schooners. When Q
party 10 taking rounds OF drinks few OF them
desire full glasses all the time. The old round
ers who have to keep drinking all tho DAY. and
evening. too. do not crumbs II the barkeeper
tosscs OF the glasses with liberal allowance
of froth. Tho skilful barkeeper knows when
he can do this safely. He will not attempt It
with tired mechanic who has stopped in for
a cooling draught on his way to and from
work. He knows that such . customer
wants . large slass with little froth. But
for the boys about town who arc drinking
for sociability and taking In a dozen glasses
or so in An evening. the foaming glass is not
Objectionable They Father like It. because It
makes tho beer seem fresh There arc some
saloons that do very large and profitable
trade in pony glasses. These are the places to
which women resort Women are very ant to
take ponies. In such places key OF beer will
yield profit Of 81 or S."
But where bseris sold by tho quart. does It
not cause extra trouble In handling the stufr2
You have to sell much moro to make up fair
sale for the day"
"There is some truth IN that but 1t Is also
true that the saloon keeper who has a large
trade by the quart has an opportunity to have
fresh beer on tap all the time. When key Of
beer is opened it must bs sold soon or 1t will
get fiat and tasteless. The sparkle will all 20
out of 1t. Nobody likes fiat beer. The saloons
that got the run Of custom to make it certain
that they will get their beer fresh get to be
known and we'll patronzed. Lager beer
drinkers are fastidious. Tho know the differ.
ence between beer from freshly opened
keg and that from q key that has been
opened several hours. Thore Is rs much
difference as there Is between food cooked
to order. and that which has been on the steam
tables for hours. Men will 20 out OF their way
to get their beer at places where a good deal 10
sold and III ey are sure to get 1t fresh. Saloons
do not need 10 outer to the stsde By the quart 1
but q the 5000 places n New York where beer
1Sa +: f5q sx E.Ve
~! How m.as ksss q beer Dsr day do you con-
is EroT4hne saloon p, hn .slls eight
Tor Keeping good :resh beer constantly on tap.
day. Som see Of The iavor,e beer sarSens on
the east side run their sales up to seventy
res IN e Way way 10 es sF
and expensive rents that run the s1pense
n IIaFt nm q q U,tfI
several barges sometimes run their sales up to
100 kegs a day But these cases are excep-
Of costomers. IN the fitting up OF saloons, in
they give 10 cent Tor a pony Of beer. while on
differ corresp2ndinGy"
not erepyt ss9o %ho g.. can
There are Sad dsbss e BE- ssyoidea; ihers are
ters of the. city whore no man can keep a ,
saloon who has not great physical courage and |
anew saloon keeper: TO 60 in and take rounds
Of drink. and refuse To- pay: to stand up the
out The place A resoInte man Knows these these
fellows ut . glance. Il he NESTS them boldly
@ hs kssp
ct bay until he gets , ad ne Is all right. But Il
ns ": as Wit ee' Of a HI.
deadhead custom will inc case The gang viii
visit him often"
+" How about tho police ?"
There you have hit it. No man can keen a
saloon In Now York VINO has the police against
him. He will SEQ his rival. in business keen.
Tug open alter hours ami on sundays while 10
10 compe to Keep shut rs light as q drum.
II no does not shut uD at the stroke Of A. NJ
he " II be, bounced upon every night. He can
E.e over the fanlights and through the chinks
trade. hut thn cors show no Indulgence to HIM
He knows that upon his conviction OF viola.
revoked. and he SION learns thar il no does not
make his pence with the police hs must 20 ont
Of the bush ess. Consequently. the whols
liquor, trade has made It's peace with the no.
lice. Everybody know. that the bulk OF sa-
looms do not comply with the Excise law and
hat most OF the arrests are fakes or simple
blaekmatl.'
How is that"
"himpis enough. The policeman goes into
2 place and buys = drink after hours or on
Sunday. lie arrests the proprietor who sees
that his license may be forfeited, On the Dad
10 the station the cop says; What Is il worth
Ist