davidaulloa/AmericanStories huggingface dataset:
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1891-09-19

" Every line set IN in a PRINTING
Office eosls somebody something
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1891-09-19

we take the pleasure of Informing
w" 'na' our stock is now complete,
NO trouble to show goods.
IRON BROS.
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1891-09-19

JAS Eckford and Jesse Sparkm,r
viii go to the Greensboro school nov,
week. 'A'
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1891-09-19

For house keeping goods, all kinds,
nice clothing, school shoes, stockings,
rall At lRlON BhOS.
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1891-09-19

Mr.. W. I. Hodges had about $1,000
insurance on his lite.
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1891-09-19

a. G. FAINT, Esq, now occupies the
Office vacated last week by Drs. Minor
A. Fealhcrston. lie will he glad 10
have his friends and the public call.
either socially, professionally or to
tronsact business with the Count.
Treasurer.
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1891-09-19
ENOll SALE.
NOTICE FOR PUBLICATION.

Land Office at Jackson, Miss.
August 20, 1861
Notice is hereby given that the followin.
named settler has filed notice of his inten
ton to make final proof in support of hi,
claim, anu that said proof will be made be.
tore the Circuit Clerk of NoxuLee Co at
Macon, Miss. on Oct. o, 1891. viz: Allel
liolbrook. Homestead No. 1928. for the
southeast quarter southwest quarter and
west hall south west quarter See. 20, I IL,
n IL III Il. !
He names the following witnesses Ia
prove he continuous residence upon, and
cultivation OF. said land, viz:
Willis Murphy, Tom Ilammack. Joe MUIR
phy. Lewis Murphy, all of Sbuqualak p. o.,
Miss. HENRY KERNAGHAN,
aug. 20. Registrar.
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1891-09-19
To Exchange

A Hunter hay press for hay
/. II. SMITH.
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1891-09-19

Mrs. %Jarnagin is opening IN her
Fall stock of goods, Miss Shady Au.
gn''us will show You a complete line
OF Millinery. Dress trimmings and no.
tons in general, Give her a call.
Miss Ilet'ic llitc, of Louisville, Ky.
will b, at her post on Monday morn.
ing. II You want something slylisn
'Fa'c her an order' scptl2-2t
The infant son OF MIR. and Mrs. Wal.
ter Hunter, OF Mushulayillc, died last
Sunday morning.
On Wednesday the infant child of
Mr.. Mat Sanders, living northwest Of
Lushnlavillc, died very suddenly.
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1891-09-19

The Macon Seminary will open on
Monday September II, 1891.
a. L. BUCK.
Principal.
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1891-09-19
NEW FIR M.
G Nj. billiard & Son.

The business ofcarriage and wagon max
ing, and repairing will hcrea fter be carried
on under name of G. NJ. Diilard Il Son.
They being fully prepared TO do all kinds
OF work in above line, hope to meet with
the patronage OF the public in general,
Parties Indebted to q. NJ. billiard are re-
quest Il to call and settle At once.
&. NJ. DILLARD.
may30-lm. HENRY DILLARD.
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1891-09-19
CONSTABLE SALE.
Tar State Of Mississippi
NoNubce County.
Joseph Whitfield
vs..
Mile Thomas.
Glen Thomas

NlhT! ITIpItII.
by virtue ofthc above stated cNecu ion &c
me directed b. II. q. Combs. Justice of the
Peace for the county of NoXubcc, State Of
Mississippi, | will on
Monday, the 5th day Of October. 1891,
at the Court House door. within legal hour,
expose to sale at public cutlery to the high.
es. bidder for cash all the right title and IN.
tcre>t. the defendants. Miliic Thomas, Glenn
Thomrs, Nancy Tripplett has in and to Il
certain piece or parcel of land. to-wit: "a
Of II. WI and g! OF $. W.T., See. 1G, I -. r 10.
The property Of the said defendants and
will be sold TO satisfy the above stated ease
and all cost. W, ID. WADE,
Sep. ~. Constable.
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1891-09-19

MF' D. l" CarpeLt r has opened a
livery stable in Brook>villc. lie c, II
furnish tiFsi'claSs outfits for drum.
mers and other travelling mrn
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1891-09-19
100000 FEET OF LnHGTe,

to be delivered at the rlainii'. H. 1t ih'
Depot. Tor which the r1sh yin t." i"i
rr tEit.t' ~'i'-
tu,..An "a
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1891-09-19
hNDst SALE.

The Colbert place, two miles from Macol
on Columbus road, containing 400 acre!
more or less. For terms and particular.
apply, on the place, to
Scp5-1m. GEO. 4. COLBERT.
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1891-09-19

Last Tuesday night high Sheriff
Dorr h went to Jackson, having in
his charge Mr.. Virgil Boyd, who had
been examined y Two physicians and
declared TO be q ii, subject tor the asy.
lum. The unfortunate young man
was very tractablc and Gocile, aud il IS
hoped he will soon be restored to good
health.
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1891-09-19

"r' Z. H. Allen has lately enlarged
ana otherwise improved his hotel in
bFookSvlllc aud %solicits a share Of pat.
rohage from the travelling public.
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1891-09-19

Mrs. V. Il. Ferris, music teacher,
will give lessons in the morning at lcl
music room near the Public School
and at her residence in the evening.
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1891-09-19
sprciAL PnEmiUhS

- ~puD TO" before date on
FAs'1 If va II psperoro on the wrapper
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1891-09-19

McSsrs. Fisher Amcs and WYATT
Jones went to st. Lnuis 10 sec the
sights at the great exposition and to
transact business.
Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1891-09-19

Cotton flannel Blankets, Cou, ter.
raneS, 81 Getting, fancy g'nghams a,
IRON BROS.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-25
A Place for Talent.

In nearly all regulated lines of indus
try at present the advertising man is one
of the most important adjuncts of a
business. And ON the the other hand
the advertising department. of first
class newspaper is not what it used to
be, but is instead fast becoming an in
teresting feature of all enterprising jour
nails. Formerly the prevailing idea
among the uninitiated was that the
talented, the best, most versatile and
most ingenious writers and artists were
all employed in the news department.
How nearly correct this idea may have
been need not be stated, but that such is
not the case now may be seen by a
perusal of the lads" of any fourishing
paper. The competitions between the
merchants and between the papers
agents have become SO great that the
great wholesale and retail houses of the
large cities employ talented men at big
salaries to attend to their advertising
alone, and the men who want the best
positions in the counting rooms of news
papers must combine fine business quail
fications with the talent that wins sue
cess in the editorial chair. -Yenowine's
News.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-25
Earnestness.

The following extract from one of the
best stories ever written contains a
valuable suggestion for everybody, and
especially is it golden advice to every
advertiser. Be earnest. Have faith in
your work. Attend to it. Be honest:
have been very fortunate in worldly
matters; many men have worked much
harder and not succeeded half so well,
but never could have done what have
done without the habits of punctuality,
order and diligence, without the deter
mination to concentrate myself on one
object at time, no matter how quickly
it's successor should come upon its heels,
which ! then formed. Whatever have
tried to do in life l have tried with all
my heart to do well; whatever have
devoted myself to have devoted myself
to completely. In great aims and in
small / have always been thoroughly in
earnest. There is no substitute for thor
oughgoing, ardent and sincere earnest
ness. Never to put one hand to anything
on which could throw my whole self,
and never to affect depreciation of my
work, whatever it was, l find now to
have been my golden rules. David Cop
perfield.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-25
No medium like tho Newspaper.

The advertising man of well known
New York clothing house says: I'VE
were the first to use the sails Of YES
sells as an advertising medium. Then
we got up the alphabet puzzle and
gave away 100000 puzzles while the
craze lasted. Afterward we invented
the Waterbury watch idea. We had to
do something, because three of our prin-
cipal competitors had failed, and their
stocks were being sold for next to
nothing by assignees; SO we decided to
give a Waterbury watch with every
twelve dollars worth of goods pur
chased. We advertised the watches
wound and set To wind them fast
enough we had to rig upa little machine
worked like sewing machine that
would do the winding, and we kept
several boys at work winding and setting
them Before we quit we had given
away 40, 900 of the watches.
'.But nothing ever pays us like the or
binary newspaper advertising. The fact
is there has come to be in this city a
class of advertisement readers just as
there is of news readers. They read the
advertisements every day, and of course
the man who wants to attract them has
to get up an advertisement that will do
it. The day of standing advertisements
in the paper, GO to So-and-So's for cloth
ing or Go to This-and- That's for shoes,
has passed, just as the day for painting
signs on rocks and fences or on the sails
of boats has passed. You must have
something interesting and fresh in every
advertisement, and it will be read.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-25
Advertising Necessary to success.


The merchant or manufacturer who
does not advertise his goods cannot sue
coed. Of late newspaper advertising has
become distinct trade in itself, and all
over the country leading concerns pay
fabulous prices for men who are slillful
in writing catchy advertisements. In
many large cities there are men earning
from s., 900 to $4,000 year to write ad-
vertisements. This fact in itself shows
advertising pays.
If people interested in this subject
will investigate it for themselves they
will find that the leading advertisers in
The Plain Dealer are the merchants who
have the best stores, the best assort-
ments of goods and who sell at the most
reasonable prices Such merchants do a
much larger business than merchants
who do not advertise; consequently they
turn their goods over more quickly and
can afford to give better prices. Close
buyers appreciate this. What is the
moral2 He who advertises the most
judiciously succeeds the best, and the
buyers who seek the best bargains
patronize such merchants Cleveland
Plain Dealer.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-25
rlmeliness ana stzle in Adyertising.

Timeliness and Style in Advertising.
The trite comment upon success of
any sort that "there is everything in
knowing how is particularly applicable
to the business Of advertising. Mer-
chants generally advertise their business,
but not many Of them regard advertis-
ing as a part of their business; that is,
they do not put business methods and
business brightness into their adyertis-
ing. Judicious advertising pays every
time, and he who knows how to adver-
tise judiciously is better equipped bust
ness man than is his merchant neighbor
who does not know when and how to
advertise.
A striking advertisement will run the
gamut of popular attention and get into
the air like a popular song. Advertise
ments have become as familiar as house
hold words, and remained advertise
ments long after they had disappeared
from newspaper columns and from ad-
vertising billboards. Who will ever
forget the mystic IS. T. 1860 X?" 1t can
no longer be seen in print, nor upon bill
boards, but the name of the compound
it advertised comes to mind with the
legend, and the advertisement is as
bright as it was twenty-five years ago.
"You press the button; we do the
rest!' 1t is hardly necessary to state
what these words advertise. They have
been so widely read and are SO taking
and so suggestive of ability that every
body knows what they refer to. Toshow
to what extent an advertisement with
brightness in it gets into the public
mind, the fact may be cited in relation
to the advertisement under comment
that no less parsonage than Chauncey
M. Depew, in speech before the mer-
chants of New York at their annual din
ner, closed an interesting statement Of
the advantages of reciprocity with the
remark, "As merchants, as bankers an6
business men, we say to congress in tbs
language which adyertises that mos
universal and productive of our institu
tions, the Kodak, You press the button
we will do the rest"
If merchants and manufacturers want
to win advertising of this happy kind, al
they have to do is to advertise in'the
right way and put happy thoughts into
their advertisements milwaukee Wis
consin.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-25
A common sense opInion.

The newspaper without any advertise
ments, which Mrs. Julia Ward Howe
wants to see, might suit the tastes o.
some people, but it would be without &
very interesting feature. The idea that
the advertisements in newspaper only
please the counting room unfortunately
obtains in some quarters, but to the
great mass of the people they are no
only interesting but useful and in
structive reading. They are the shop
pers' constant companion, the business
mans guide and everybody's instructor
A newspaper without advertising col
umns would fail to accomplish its mis-
sion. Besides, it would be about as poo
as Jobs turkey.-Boston Herald.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-25
IT, Paws That's WHY.

The advertiser in o small way often
stands aghast at the large sums of money
which certain masters of the art are
known to spend annually in bringing
their goods before the public. Having
had experience only within his own mar
row circle he asks in a bewildered way
how it is possible that they can make it
pay. He takes pencil and paper and be-
gins to figure it out. Surprising their
profits ON n single sale to be so much, he
determines how many sales they would
have to make to cover their entire adver-
Using expenditure. About the time he
reaches this result he gives up in despair
and falls back upon the old but safe con-
clusion that these princes of advertising
are conducting their business for the
purpose of making money, and that If
they did not find their advertising paid
they would not continue it.-Exchange.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-25
Never Be Commonplace.

Bring your feet with you and have
them fitted to a pair of our common
sense Shoes" is the way Pittsburg
dealer advertises. 1t is a good phrase
and one which attracts attention. The
man who succeeds in advertising in such
way that people read his advertise
ment is the one who draws trade to his
store as sure as magnet draws needle
to itself. Study up quaint, pithy or
witty phrases to head your advertise
ments, and be not too modest in the
space they occupy.-Brockton Shoe.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-25
Regular Publications Best.

No one takes up regular publication
without the expectation of finding some
thing of interest. The simple act of
turning the pages is as positive an ex-
ample.of expectation as is the opening
of closet if one is in search of coat.
Hence an announcement in regular
publication has an advantage over any
other form Of business solicitation-that
of meeting the sought for eye at time
that it is in a mood for such greeting
A. @. Ladd.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-25
FnIfn Every Promise.

The merchant who desires the conf
dence and custom of intelligent people
should never make a promise that he
does not fulfill, or hold out, either by
express statement or inference, any in
ducements that are not fully substan-
tiated by the facts. There is no endur-
ing success where confidence is lacking
on the part of customers. Any success
not founded on square and liberal deal
ing is sure to be short lived.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-25
use Common SENSE,

That people should use the same prac-
teal common sense in advertising that
is necessary to transact any other buS.
ness would seem to be an indisputable
proposition. Yet there are gentlemen
who are extremely good business men
in all other respects who will make
grievous errors in this direction. Knox
vile Sentinel.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-25
nd AM Takes Time,

Don't be prejudiced. Because at one
time you put short local in your town
newspaper for one week, and scar
TONED" all the fence boards in the vicin-
ity, don't give up, get discouraged and
say that you have tried advertising, re-
solved that it didn't pay and decided not
to do any more of it.-Warren Qlls)
Sentinel.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-25
"ron NInch Is Plenfv.n

An advertisement for wife in Col
orado paper brought such heavy mail
to the advertiser, Mr.. Paul White, a
prosperous ranchman at Rocky Ford,
Colo, that he had to convey it from the
postoffice to his ranch in barrels in his
farm wagon. For a month he has spent
his evenings perusing his correspond
ence, and he has not yet made q choice.
New York Weekly.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-25
A common sense View.

Nearly every business has its "dull
season." during which good advertise
ment will do faithful work day and
night, rain or shine, in familiariziug
consumers with the name, location and
speeialties or advantages of the adver-
User, SO that when the time to buy comes
he reaps the benefit of his seed sowing.
AFRO COTS Circular.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-25

The matrimonial state can hardly be
said to have been extravagantly lauded
either explicitly or by inference, by the
bachelor who exclaimed, Sim glad Of
itw when he heard that an acquaintance
of his was just married, and then, afteI
moments reflection, unused aloud
Sand yet don't know why should be
he never did me any harm. All the
Year Round.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-25

There is no department of British mer-
camille industry which has developed
with such marvellous rapidity as the Pc
troleum trade. Since its beginning in
1869, when the total importations were
aboutr2, 0o0, 900 gallons, 1t has increased
by leaps and bounds until, in 1880, the
amount brought into the United King
dom reached the total of 102, 847, 47S
gallons.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-25
The way TO Attract.

Advertisements should be attractive.
First captivate the eye, The eye is the
sentinel of the will. Captivate the sem
tinel and you captivate the will. The
feet follow the eyes. 1t is the untiring,
unremitted, everlasting, never take-no-
for-an-answer appeal to the eyes of the
people that brings trade.-Exchange
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-25
A "Psalmn of Business.

"Tell me not In mournful numbers"
Advertising doesn't pay,
For the mans non compos mentis
Who would such absurd things say.
Life is reall Life Is earnest."
And the man who hopes to rise
To eminence in any calling
Must expect to advertise.
an the worlds broad field of battle,
In the conflict Of real ife."
Advertising is the magnet
Or achievements in the strifa
Lives Of rich men all remind us,
1--WE can mako our own sublime"
And by liberal advertising
To the highest summit climb.
"Let us, then, be up and doing"
In this sheet your lads" insert:
"Stiil achieving. still pursuing"
Business then will be alert
Exchange
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-25

5rauef porson app-ars 10 au-v sl,Y~---
effects on certain insects, and the largest
flies are not always the least affected by
It, Insects over which spider poison has
but little influence are usually left mesh
ed in the web to struggle until exhausted
before the spider attempts to devour
them.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-25
nIaIrinr .nutr p1easant

Sheriff Ito culprit whom he has just
arrested This is very unpleasant duty
to me, assure you.
well, make it pleasant for both Of Us
by letting me go."-Epoch.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-25
Must Have Genius.

The simplest advertisements some
times require the most care and thought
in their construction. To write column
is matter Of time. but to edit it down
into sentence is something more
Printers Ink.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-25
TARIFF LITERATURE FOB ALL.

The AMERIcAN PROTECTIVE HARIFF LEAGUE
Is publishing most valuable series of Tariff
documents. These, are prepaI ed with view
TO state the Facts ana argnme us Tor prOtec-
labOrers, merchai is or professional men.
Each issue of the ieries appeals TO those en-
gagged in separate industries, and presents in
disputable facts-c comparisons of wages, cost
of living, and other arguments showing the
benefits of Protection.
Any single one will be sent on receipt Of 2
cents in stamps except Wages Living and
Tariff which will be sent for cents
The whole list will be sent for 30 cents or
any twelve for 20 cents or any five for 10
cents, postage paid. Order by number.
No. PAGES.
I-"wages, Living and Tariff" E. A. HARTs-
e-"The ADVANTAGES Of Protective Tariff to
the Labor and Industries OF the United
States" First Prize Essay, 1887. CRAw-
g." Home PRODUCTION Indispensable to Sup
ply, at Low Prices. of the Manufactured
he Untsd states and Ia ADEQUATE Home
Production OF these Commodities Impos-
sible without Protective Tariff" First -
4awhat i Raw Materials Mater Would Free Raw
Materials be Advantageous 70 the Laboi
First Prize Essay, 1859. HOMER B. DBEIL 80
S-"Some Views on the Tariff by an Old Busi-
ness Man. GEO: pR4 ~ ;::: SO
s-aThe Wool Interest" Judge WIN. LAWRENCE "a
Review. d. u. HARRINAH. 20
1O-"The Farmer and the Tariff" Col. THOMAS !.
11-"Protection as Public Policy" GEORGE $.
BOUTWELis..... 10
12-"Reply to the Presidents Free-Trade Mes
sage" r. p. PORTER.
b." Workngmen and the Tariff. ........... 8
l4-"The Vital Question: Shall American Indus
tries be Abandoned and American Mar
15-Same in German, with Addition. :....... =. 8
I6-"The Progress OF One Hundred Years."
IT-"Protection for American Shipping.".... 8
1B-"The Tariff Not q Tax" HOMER b. DIBEIL.. 8
ia Why Irishmen Should be Protectionists. 8
30" Protection" T.. H. AksuDowN. .......... 4
2l-"what is a Tariff 2" Answers to Working
2e-"The American Wool industry" Ell. AM
es"waees and Cost Of LIVING j. d. WEEKS.
24-"Southern Farming Industries" ........... 4
25-"A Short Talk to Workingmen." ..........s,
70" Protection and the Farmer" Senator s. NJ.
CULLoM...... OBSERVATION-DISCLOSURES. IL
The AMERICAN ECONOMIST, weekly, devoted to the
hscussion OF all phases of the Tariff question. ~
lyear. Sample copies free. Address American Pro
tective Tarfn League. 90 W Esd St.. New York.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-25
GOOD PAYd II C.. POSITIONS y5s 1.I,I sSaS3.
LARGEST SALARIES, HIGHEST COMMISSIONS,
1000 AGENTS WANTED at once to sell
LILLE OF SITTING BULL,

And an Account of the INDIAN WAR. thrill
ling fascinating life story of the greatest chief
since Tecumseh. All about Battles, Massacres,
Messiah Craze, Ghost Dances Weird Beliefs, and
Customs, including late war. GOO pages, spirited
illustrations, price $3.50. Selling immensely. Pays
agents s25 to 800 week. Send 35 cents for out
ft and you can coin money now. Act at once.
Address HUBBARD BROS, Publishers,
Feb. 1l-4w 406 Race St., Phila.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1891-02-25

Among the Congo negroes when a
man wishes alwife.h secures one and
keeps her ont probation a year. II her
temper ands deportment satisfactory
he at the end of theyearf ormallySmar-
ries her. But should sshegprpveaan in
cumhrance he sends her backsto'tks pa
RENAL