The Cecil Whig. [volume] (Elkton, Md.) 1841-current, 1891-01-10
Wanamaker's.
PHILADELPHIA, Jan. 8. 1891.
PHILADELPHIA, Jan. 8, 1871.
WANAMAKER9S
Modern Methods in
MERCHANDISE.
THE LARGE IDEA

THE LARGE IDEA in
our offering Of mechandise at
this period of the year is to
turn to account the condition
which under old notions made
the Mid-Winter dull. Our
modern methods admit no
idleness, tolerate no 1nactlon.
Ceaseless activity is reason
able, essential from all points,
ethical, economic, humanitar-
ian. Good for all concerned.
We might have more to say
about that were this not an
advertisement.
When demand slakens good
bargains come, holders want
to sell. 1t is a Mid-Wlnter
chance. We improve it tor
you. Hence the great income
and outgo of goods at prices
you never used to dream of,
much less see. The great
illustration Of this you may
observe here daily in the scales
of the White Fair-Muslin
underwear, Linens and White
Goods.
Other examples will fall in
to line to-day-Silks, Flannels,
Dress Goods, and the same
will be true all day and every
day all through January.
Important but merely Incl
dental is the stock review
which comes with the New
Year. Any stuffs or things
of lingering propensities are
then invited out. We speed
the parting with such winning
prices that you are charmed,
as you ought to be, and make
friends of the Bargains. And
so there are Wraps and
Jackets, certain kinds of mems
Overshoes, House Furnish
ing things, and many other
items that mean money out
for us but in for you.
The Mid-Winter period is a
time of social activity, but
otherwise domestic quiet, and
the practical sense OF wise
women is more and more dis
posed to improved this time
with preparation for the Spring
and Summer. Here comes
our Modern Method. The
old-time merchant, and he is
not extinct, hides away his
new stuff until February and
March, meanwhile pushes or
tries to push his old goods off
upon you through all the
Winter season. The result is
indifference for yon, stagna-
ton for him. Our Modern
Method says clean up the
stock with the passing season
and 60 into each new season
with all things fresh.
The Modern Method also
says meet the peoples wishes
anticipate them. And so we
do, and that's the reason you
see here this morning a rich
and great array Of the newest
things in India Silks, a great
showing of Hamburg Embroi-
deries in harmony with the
great movement in Linens and
Muslin Underwear. The
bright light of the store, the
beautiful display on the cout-
ers is far better than the dark
ness and obcurity of the Gus
tom House for the harbingers
of Spring.
This is the outline OF our
Merchandise program tor an
uary. 1t has in it the winning
elements:
Quantities of goods, great
and worthy in every offering.
Bargains with the rich flaw
or of real cheapness, true
economy.
Novelties in stuff for Dress
and Household that will enter
tain and surprise you in adj
vance OF the coming season.
Present events are the Linen
andMuslin Underwear, wraps
and Jackets. Their attractions
require slight repetition.
Coming events are great
bargains inDress Goods, China
Tableware, Carpets, Uphol-
stery, Kitchen Furnishings.
Our January plans will COM
pei a merchandise movement
that will eclipse the great
success es OF past Winters.
Our Modern Methods have
within them the potency OF
large results. You will see
them in our daily talks about
Prices and Goods.