The Opelousas courier., 1891-12-19
FACT ~ FICTION.
How They Are Blended i'm the
Makeup of Great Papers.

Old, Slow Family Papers Not in H-Ptct"reS,
Ne,es, Humor, Fiction and Hard
Work-T3po Gases IN Point
If there is any one thing on earth into which
the element of s'luck" does not enter, it is the
handling of a great newspaper,
People may well be called lucky" when
thew discover o gold mine, or when they de
tect q $50 gait in a $40 colt, but luck men
toned in connection with journals IKE me
Chicago Saturday Blade and The Chicago
Ledger simply means work and the intelii-
gent exercise of a broad understanding OF
what people want to read.
All the really great weekly journals of the
day may be counted on the fingers OF one
hand. Indeed, aside from Ihe Chicago Leo
ger and The Chicago Saturday Btdde, 1t IS
very doubtful if three great weekly papers
can be found in the country, having lOO,0Oo
weekly.
These papers are great because they repre-
sent the age which we live, and becaue
there are no two States IN the Union which
have as many voters as these papers ave
readers. Just figure this out, and see how
many different people mnst be pleased in Or
| der to accomplish this result. This is not
"luck"-.it is genius. The Chicago Saturday
Blade alone has 1926, 900 circulation weekly.
The Chicago Saturday Blade is a newspaper
and a literary paper combined Ihose ieat-
ures of the weeks news which stand out
prominently above the great mass of matter
collected by newsgathers, are always printed
in full and deliberately illustrated.
There is not a line in the Saturday Blade
that is not readable. There is not a dull line
in it. 1t is a paper to read ID the once, the
store, on the train, or at the evening hresIde.
Its Illustrations cost more every week than
the entire expenses of its alleged rivals. The
illustrations are always the very best from an
artistic point of view, and really constitute
a pictorial history of the times.
mn <rL TaIro, = vannf nnnhafinDl U
the leading family paper of the country
Among the world-famed writers who con
tribute to it's columns may be mentioned Ella
Wheeler Wilcox, Stanley Waterloo, William
Wallace Cook, Sara B. Rose, Arthur Z. Girls
som. William B. Chisholm, William, H. s.
Atkinson, r. L. Ketchum, Robert Y. Toombs,
Elliott Flower, Leroy Armstrong, Austyn
Granville, Emma Howard Wight and scores
of others.
The Ledger stories are not the old-class Sc
rails with just 50 many desperate DEEDS u
every ounce of ink. They deal with the life
we see around us. Many of its serial storie:
are written expressly for the Ledger, anc
deal with leading social and economic prob
lens. Fiction is generally admitted TO bt
one of the greatest agents OF modern prog
ress. The Ledger writers are now telling
from week to week of the lives and trials o
tbe oppressed of classes. But the stories ar,
:. bright, welI-written and intensely interest
ing, notwithstanding the fact that they ar
tinged with the events, ambitions and priva
tions of to-day. ..
No impure thought or expression finds it
way into the columns of the Ledger. 1t is
paper for the home. 1.-The Home" ant
( youths" departments are prominent feat
i nres, and the department. of fashion is supe
! rior to any other printed. There are item
> about writer's, about odd happenings, abou
prominent people, and wise sayings and ht
morous paragraphs are plentifully s%eattere
7 through its columns. Each week the POI
= trait of some distinguished author is givei
aud each week the ablest writers OF the da
contribute to its columns bright, concise an
. instructive essays Oh current topics NO or
can afford to leave the Ledger out OF the III
of papers to be read in 1892. The Ledger HI
= a weekly circulation of l25, 900 copies.
: Where the Blade and Ledger cannot be pr
cured of newsdealers or special agents, su
10 scriptions may be sent directly to the p9
d Usher, w. D. Boyee, ll6 and 1l8 Dearborn S
Chicago, Ills. The price of each is five cen
per copy, or 80 a year. They are the large
papers of their class printed for the pri
: in the world. You should not fail to sci
for sample copies which are always mail
free upon application.