Fort Worth gazette. [volume] (Fort Worth, Tex.) 1891-1898, 1891-07-26
House and Land Advertising.

House and Land Advertising.
From eighty 10 ninety per cent of all sales
of land and houses and of all inteats TO buy
or build begin in the minds OF the to-De
purchasers during the season of the year
when business rclaXes, giving time to con-
slider home and home comforts.
Nature regulates the volume Of trade and
sesignates natural seasons of particular
trade. The summer is pre-emineutly the
tine for buying land and Of planning for
building houses. Mornings and evenings
are delightful, and even all-day trips into
the suburbs or country are by no means
disagreeable.
Whether one believes in the doctrines of
Henry George or is inclined TO lean Bella
upwards, he knows that the fundamental
bottom of all investment is land and that
which is built upon land.
The economy Of everyday life, Us well as
the dictates of common sense, rot only sug-
gest but demand that man Of family should
OWE a spot OF land with house and per-
haps mortgage on it. There are few men
who cannot afford TO own land and a home.
with the liberal terms offered them by
honest real estate dealers. who manipulate
building lots and the building of houses
snd arrange series of easy payments eX-
tleme!y liberal 10 the buyer and profitable
TO the seller.
In every large city there is in closely
suburbs more or less healthy boom in
BUILDING sites and building parks. Not
only has this new idea Of home investment
encompassed the laboring class but it has
reached the clerk, the lawyer, and the bust
mess MN The man IF yesterday who
never thought of owning a house of his
r%n, to-day is seriously considering buying
LAND on the installnent plan, to have his
rent 30 over INTO principal.
Ready money IS always scarce excepting
amsng capitalists The man who originated
selling lands and other real estate property
on easy terms deserves TO be rich, and
merits the appreciation and gratitude Of
every man and woman of family.
The plan Of owning homes, even though
the owner cannot pay much down, Stimu-
1stes ambition, suggests economy and Sys-
semati Savin.. and enables man with fair
health and prospect of work 10 eventually
own home Of his home.
y While q good deal of land IS put upon the
market and bOoWnd al Il tremendous profit
10 the original owners, ! think that the
greater part Of land offered on easy terms
by local SVudicateS and land companies Is
done so honestly.
The po ,ular idea of pushing land sales
and building parks by balloon ascenslons,
brass bands, clam bakeS, or anything else in
Tho inc of red fire and public excitement,
appears 10 be extremely common, and has
without doubt assisted in selling property.
Yet would lean towards a more business
ever-crowded artificial excitement.
4 man thinking of buying a home,
whether ne purposes to purchase five acres
or 300 feet, considers the matter seriously.
il he be rich, the matter is of Importance to
him because he goes into it for investment.
II he b. poor. every dollar counts.
Ii is far better TO spend the bulk of the
Iaeuey in newspapers and in printers ink
that possible BUYERS may understand what
the advertiser has for sale, than to spend
the bulk of the money for outdoor attrac-
lions and feeds for the rabble.
THERE'S no objection to the picnic so long
as the ragtag and bObtail arr kept out of it,
There certainly should he free tickets on
the railroad. but the parties receiving free
tickets should be mace to prove that they
want them for legitimate purposes by the
effort they make TO get them. That which
is good for anything is worth its price; that
which is obtained without effort IS worth
nothing and Is so reckOned.
The principle that man will bid higher
with a full stomach than with an empty one
certainly holds good. 1t is always advisa-
Bile to have something TO eat at an auction
sale il the sale continues through the day,
and there is no objection to the brass band,
but do not believe in making circus show
out of a land sale, attracting every variety
of people, who have less idea of buying
land than OF committing suicide.
or course am aware that this balloon
ascension and other attractions assist in
booming property, but the seller should
remember that booming is not always bust
ness that there is great difference be-
tween prominence and notoriety. The first
Is built by worth, the second is liable 10
create suspicion that the seller is over-anX-
3ous to get rid of his goods.
People are suspicious nowadays. The
laboTing man reads as much as the Million
aire Hc is evG: more suspicious, and al
though perfectly willing to take in the free
lunch and the free band he will not invest
dollar of his money if there is a breath of
suspicion or the Investment.
The appended advertisement is cut from
. large city daily, reproduced in close fac
simile, with the names changed.