The Coconino weekly sun., 1891-12-10
THE MODERN PICTURE.
The Figure it Cuts in the Sue
cessful Weekly Paper.
The Chicago saturday Bladc" and
the Chicago LEDGER" what They
Print and How Work and
Brains Count,

enter, it is the handling of great
newspaper.
People may well be called "lucky"
when they discover II gold mine, or
when they detect 2:30 gait in a
twenty-dollar colt, but 'luck mem
toned in connection with journals like
The Chicago Saturday Blade and The
Chicago Ledger simply means work
and the intelligent exercise of Il broad
understanding of what people want to
read.
All the great weekly journals Of the
day can lie counted on the fingers of
one hand Indeed, aside from The
Chicago Ledger and The Chicago
Saturday Blade, it is very doubtful if
three great weekly papers can befound
in the country having 100000 circu-
lation weekly.
These papers are great because they
represent the age in which we live, and
because there are no two states in the
union which have rs many voters as
these papers have readers. just figure
this out, and see how many different
people must be pleased in order to
accomplish this result. This is not
''luckn-it is genius. The Chicago
Saturday Blade alone has 22j, 900 cir
culation weekly.
The Chicago Saturday Blade is a
newspaper and literary paper COM
bined. Those features of the weeks
news which stand out prominently
above the great mass Of matter col
lected by newsgatherers, are always
printed in full and deliberately illus
trated
There is not line in the Saturday
90, Blade that is not readable. There is
not dull line in it, 1t is paper to
read in the office, the store, on the
train, or at the evening tiresidc Its
Illustrations cost more every week
than the entire expenses of its alleged
rivals. The illustrations are always
the very best from an artistic point
of view, and really constitute a pic
torial history of the times.
The Chicago Ledger is most en-
phatieally the leading family paper Of
the counsry, Among the world-famed
writers who contribute to its columns
may be mentioned Ella Wheeler Will
cox, Stanley Waterloo, William Wal
ace Cook, Sara Il. Rose, Arthur c.
GrissOm, VIM. b. Chisholm, VIM. III.
5. Atkinson, X. j.. Kctchum, Robert
Y Toombs. Elliott Flower, Leroy Arm
strong, Austyn Granville, Emma
Howard Wight, and scores 0 fothers.
The Ledger stories are not the old
class serials with just so many desper-
ate deeds to every ounce of ink. They
deal with the life we see around us.
Many of its serial stories are written
expressly for the Ledger, and deal with
leading social and economic problems.
Fiction is generally admitted to be one
of the greatest agents of modern pro-
gress. The Ledger writers are now
telling from week to week of the lives
and trials of the oppressed of all
classes. But the stories are bright,
well-written and intensely interesting,
Notwithstanding the fact that they are
tinged with the events, ambitions and
privations of today.
No impure thought or expression
finds its way into the columns of the
Ledger 1t is paper for the home.
1.-The Home and youths depart
ments are prominent features, and the
departments of fashion is superior to
any other printed. There are items
about writers, about odd happenings,
about prominent people, and wise say,
ings and humorous paragraphs are
plentifully scattered through its col
umns. Each week the portrait ofsome
distinguished author is given, aud
each week the ablcSt writers of the
day contribute to its columns bright,
concise and Instructive essays on cur
rent topics. No one can afford toleave
the Ledger ont of the list of papers to
De read in 1892. The Ledger has a
weekly circulation Of l25, 900 copies.
Where the Blade and Ledger cannot
be procured of newsdeaierS or special
agents. subscriptions may be sent di-
rectly to the publisher, ll6 aud l1S
Dearborn ST.. Chicago, Ill, The
price Of each is five cents per copy, or
81 a year They are the largest pa
peers Of their class printed for the price
in the world You should not fail to
send for sample copies which are
always mailed free upon application
WITTY AND OTHERWISE,