The evening herald. [volume] (Shenandoah, Pa.) 1891-1966, 1891-07-06


would not be complete without few words
On the necessity of patronizing home
This course should be APP
parent to every one, but, after ali, il is
human nature to run after strange gods
and therefore, there nre people in every
community who will go miles out Of their
way to purchase goods, wares and mer-
which, nine timee out of ten, they
could purchase on even better terms right
at thome-particularly if the cost Of railway
fares and hotel expenses were added to the
cost of the articles purchased. This is
short-sighted policy policy which, if
persisted in, by any great number of peo-
pie, would absolutely put it out of the
power of home dealer to meet his daily
expenses and result in condition Of affairs
which, sooner or later would drive him to
lhe wall. The f1olishness of such a course
can best be considered when we recall the
lact that the home dealer is usually a large
taxpayer ss well as an employer of labor,
considerations which, of themselves, shou d
no sufficient to influence trade in his favor.
-
But this is not all, if the home dealer is
well patronizod he can afford to carry a
larger stock and, as a natural consequence,
he will do more business, employ more
labor aud draw trade to this city from long
dlstances-trsde, which otherwise would
80 to other places. In addition to drawing
trade for his own advantage and profit, the
nome dealer would practically DO ben r.
fitting our hotels, railroads, eating houses,
photographers, druggists, etc, etc By no
means do not commit the serious mistake
of running away from home to spend your
money; encourage your home dealers by
extending TO them your full patronage, and
if they do not carry in stock what you
want ask them to order it for you, aud in
this way seek to build up those who with
you, are assisting in bearing the bu l1s Of
taxation, contributing to our pubic chari-
lies, and aiding our public enterprises.
80
A Shenandoah dealer is cheap sight"
nearer related than one who lives an hum
dred miles away, and if he makes money
IN supplying your needs, in his line, he
will expend fair proportion of it right
here at home where it will do the most
good. In short if he makes money he
will buy, say, II carriage of a home car
riage builder and the home carriage
builder will put extra men to work to dli
the order, and the extra men will expend
the money they receive from the carriage
builder ut the counters of Shenandoah
merchants, clothiers, druggists, shoe
dealers, groeers, butchers, bakers, or in
paying rent to Shenandoah property
owner, who, in turn, will expend inii
proportion Of the money received from the
men who worked for the carriage builder
in, perhaps, new houses, thus giving EN-
ployment to Shenandoah carpenters, brick
makers, stone masons, painters, plumbers,
laborers, etc, etc. These men in turn will
expend the money they receive here at
home as did the men who worked for the
carriage builder and all this good will
have flown from the patronage the dry
goods merchant, the carpet dealer, the
ieweler, or the clothier received from resi-
dents of Shenandoah who possessed sufh
cient horse-sense to spend their money al
home instead of with dealers scores o
miles away.
*s
Reform is necessary in this particular j
Shenandoah is to 20 bounding forward
and il is to be hoped that the people Of thi
town will recognize the importance Of tn,
point we have raised, and resolve, here
after, to stand by their town instead of co
operating to insure the prosperity of tn
dealers of other towns. There is far NOR