The record-union., 1891-03-29
HANDSOME WINDOWS.
Some Elegant Displays by Sacra-
mento's Merchants.
What Tour of tho Principal Streets
Revealed - Thrifty Retail
Dealers.

earned, ana GeSefVecly so, widespread
reputation for the artistic and elaborate
displays they make in their show VIM
dows.
Each seems to vie with his neighbor in
this line, and on every occasion possible
tries to outdo ''the block" often succeed
ing. But only for time. For the mer-
chant whose store is across the street, or
even next door, realizes what is going on,
and exerts himself to. show his patrons
and the people in general, something still
better.
The result is quite natural.
These successive competitions are what
has brought about the reputation for ele-
CANT displays, of which so much is said
to Sacramento'S credit. A RECORD -UN-
ION representative made tour of the
principal streets yesterday, and jotted
down few notes regarding those of the
most elegant and striking displays, and
herewith gives the same to the readers.
RED HOUSE.
isn't that just too lovely?'' was the re-
mark of a lady to her companion, and
overheard by the writer on his tour of
inspection, as the two were looking upon
the delicate and inviting exhibition of
windows. The tempting beauty dis
played, echoed the sentiment that it was
too lovely" and truely one of the most
attractive in this line in the city. AtIeast
it is very popular and shows that the
proprietor does not have to look ahead
for controlling genius. The styles and
colors indicate thorough knowledge of
the selector, and an inspiring and tasty
effort of the dresser. The two windows,
in which is represented this magnificent
portion of an equally handsome stock of
millinery, is an embodiment of concise
ness and good judgment. Many displays
are marred by the desire to crowd, and
thus obliterate an article, which to many
would be tempting, while to others
however, such is not the case, for
particular pains have apparently
been taken to accord the witness
ample opportunity for the closest
scrutiny. Each piece is SO arranged that
the blending of colors is unique and taste
full. In these windows expressions of
fashion and new beauty may be CLEANED
for they contain bewitching display of
every article that tends to beautify the
head-dress. Among the most worthy of
mention are long wreath of hawthorne
blossoms; the popular thistle in all colors;
the beautiful imported velvet clematis in
all the latest and almost indescribable
cissus, amaranth, jasmine wreaths
with foliage; wreaths Of imported forget
me-nots; pinpernel; French sprays of
passion flowers; water and tiger lilies,
and the long double silk poppies with
fringed edge, green and silver leaves; the
imported Carolina rose, made up in long
wreaths; toques composed of harebells
and fine foliage, imported violets, hello
trope, variegated torget-me-nots with
rubber tubing; also handsome one COM
posed of lilies of the valley and a cluster
of velvet jacGueminor roses; an imported
hat Of silver gray and steel crepe lisse,
velvet and silk Doppies of same shade
finished with two shades of velvet
ribbons; large black lace hat, with inn
mense shrimp-pink velvet bow, and fin
ished in back with shaded clematis;
red shaded flower toque with velvet bow,
aigrettes and narrow velvet ties; q
French imported toque of blue silk lisse
bottle-green ribbons with fancy gilt
sides, finished with spray of amar-
anths. The plaque hat, trimmed in gold
and black ribbon, and finished with
bouquet of roses and jasmine. Many
others might be mentioned, but these are
the most convincing. The colors of all
are varied and beautiful. This, however,
does not include third window, which
is arranged with equal care and precision.
Many articles of usefulness to men and
DOyS ue uispldycu, luc1uu1Ilg Dlack SILK
half-hose, balbriggan undershirts and
drawers, lislethread fancy striped under
shirts and drawers, black silk under
shirts and drawers, fancy silk neckwear
in four-in-hand, Windsor and scarfs,
black silk overshirts, Madras cloth, fancy
stripes, French Penang cloth, in stripes
and plaid, silk and wool-fiannel over
shirts, fancy stripes and plaids, French
flannel, fancy stripes and plaids.
Mr. Gilman takes cOnSlOpr1 bile nri1a in
the matter OF window-dressing, and
justly merits the onconiums OF praise
bestowed upon his selections.
CHAs. J. FREDERICKs e co.
AS we look into the eyes of those we
meet to read what their depths reveal, so
we usually rightly judge OF the contents
and resources ola store by ScrutiniZing
carefully the show-windows. An inspec-
ton of the tastefully decorated windows
Of Chas. j. E'redericks IL Co. viii but con-
vince the most ardent admirer of hats
that this city can compete with all others
as to styles, quality and prices. Much
interest is manifested in this display,
principally from the fact that experienced
Judgment is notably prominent in the
selection.
The latest styles and colors thereof are
exhibited. This firm is considered among
the leaders in this particular line and a
visit inside the store will truthfully bear
evidence to this assertion. The latest
novelties will be cheerfully shown all who
wish TO call.
W. F. PURNELL.
While our investigation has been hur-
ried and limited in this issue, the effort
has been concentrated to every degree of
truthfulneSs. Through no fault of the
proprietor, many windows are debarred
of their usual attractiveness on account of
the late arrival of goods which are gen.
orally exhibited at this time, while
others who are about to become estab-
Eshed fixtures in mercantile pursuits, do
not wish to display samples of the ordi-
nary lines, until a completeness of stock
is assured. This latter pardonable eX-
cuse is offered in good faith by Mr.. w. L.
Purnell, 900 j street, who expects to open
his handsomely arranged stationery es-
tablishment on or about the 18th of April.
While already stocked with fine line of
goods, Mr.. Purnell is 10th to making an
outside exhibit, or any pretension of do
ing business until his new and latest i'm
portations have been landed. Mr.. Pur-
nell requires no introduction at our
hands, for he has for many years re-
sided in this city. In assuming the own
ership of this new establishment, expert
ence, energy and perfect Judgment will
be his criterion, and of this, those who
know him will verbally affirm the asser-
ton. He promises complete stock, to
be sold at most reasonable prices.
L. K. HAMMER.
The inspection of Sacramento store
windows would be far from complete
without some mention of the neat and
modest expression of the full and
expensive stock of music and musical
instruments of Mr.. Hammer. 1t is inn
possible at this time to devote any space
to this window display. but not amiss
to give brief review. There is no place
where the musical history of Northern
California is so thoroughly chronicled as
at these headquarters, and it has main
tanned an inspiring leadership. Indeed,