The record-union., 1891-01-10
THE RECoRD-UNIoN AND IT'S NEW
FORM.

IltE RECOHD-D MON AND IiS NEW
FORM.
The RECORD UNION presents itself this
morning in form somewhat modified
from that to which its readers have been
accustomed But it is self evident that it
will prove of much greater convenience
in handling, more acceptable for filing
and infinitely more desirable in turning
the pages. Hereafter there will be no
necessity to open and fold back the paper,
no need to cut its pages, nor will they
ever be found falling apart. On the con-
trary, the REcoRD-UNIoN from this date
will open like a book, with cut pages,
and the reader will be able to turn to any
department with the utmost facility.
The RECORD UNION will hereafter APP
pear with six pages each day, and the
SUNDAY UNION will, on and after the 18th
inst. appear as an eight-page paper. The
capacity of the RECoRD-UNIoN's new
lightning press is such that when occa-
sion and the need demand, we can issue
at single impression a twelve or six
teen-page sheet, the printing being from
continuous roll, and upon the Goss
lightning press with capacity of twenty
four thousand an hour. a full descrip-
ton of the beautiful piece of machinery,
and which was made to the order of the
RECoRD-UNIoN by the Goss Printing
Press Company of Chicago, appears else
where in this issue, together with a fine
illustration of the press. The WEEKLY
UNION, which has heretofore appeared
appeared as eight pages, uncut and an in
side fold, will hereafter appear in a
twelve-page form, with cut pages secured,
thus greatly enhancing the convenience
of handling this splendid weekly home
and business paper, which we conf
IDENTIFY assert has not an equal
upon the Pacific coast. The RECORD
UNION office has been equipped with
an entirely new dress of type, through
the firm of Tatum & Bowen, San Fran
cisco, from the foundry of McKellars,
Smith & Jordan, Philadelphia, and there
have been added also to the mechanical
appliances of the office complete stereo-
tipping apparatus, and new thirty horse
power steam engine, the latter built to the
order of the Office by NJ. r. Rose, of this
city.
The putting in of all this new and
costly machinery, and the Quitting of
the three papers with the elegant new
dress, have occasioned the office large ex-
pense, but which the business of these
prosperous journals fully justifies and
readily meets. The consideration has
been the putting of the papers abreast
with the best modern publishing meth
DDS, and enabling their many thousand
readers to enjoy all the advantages flow
ing from the most approved mechanism
known to the art of publishing, and also
to enable the RECORD UNION to utilize to
the fullest possible extent its news facili-
ties, which are not surpassed by those of
any other journal west of the Mississippi
river. With press limited to low rate
of speed, and to the capacity of single
side at an impression, and working its
sheets direct from the type, this was not
possible. We were compelled to send our
forms to press at an hour too early to en-
able us to avail fully of the late coming
dispatches. Moreover, the forms once
delivered in the press-room could not be
overhauled and later news inserted, with
out infinite trouble, tedious delay, and
involvement of the risk of missing the
early mails. But with our new perfecting
PiSoS. SAistt tS SNSIy ISNoIullDu
cuts, pastes and folds a complete twelve
page paper, if need be, we can hold our
forms for the very last news of the night.
and yet havesour edition ready for the
early mails. We can also, at any
moment, insert new stereotype plate,
and thus, with but a moments
stoppage of the press, advance the news
edition for the reception of still later inn
portant dispatches, since under the new
system the type never leaves the compos-
ing rooms, and new casts can be taken in
q few moments of time for the presenta-
ton of late news.
Perhaps to very many these details will
possess but Indifferent interest, vet to the
very many others who are somewhat
familiar with the modern methods of
issuing great newspaper they will pos
sess special interest. But all classes of
readers will alike be interested in the fact
that the REcoRD-UNToN, SUNDAY UNION,
and WEEKLY UNION appear in new and
elegant dresses, are materially enlarged,
and come to their readers in forms greatly
more convenient. They will all under
stand, also, that the news value of these
journals is greatly augmented by the
change of system, and that benefits of the
most important character result to the
reader and to the advertiser.
And this renders it proper that we
should add that the RECON- UNION, hay-
ing by far a greater circulation than any
other interior paper, and wider and
more general circulation, that the fact has
been fully realized by advertisers, who
have crowded our columns at all times,
notwithstanding that our rates for adver-
tising are higher than those of any other
interior paper, the value of our columns
giving them naturally the greater price
capacity. Such has become the pressure
upon US, nevertheless, that this enlarge