The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1891-10-04
A MODERN INNOVATION,

That's what the "Americanized En-.
cyclop@dia Britannica" is.
Throughout the English-speaking
world the Encyclopedia Britannica is
ranked the best, most accurate and
reliable work in print. Nobody with
any pretensions to literary Judgment
will deny this statement.
There are blemishes in diamonds
so there are in the Encyclopedias Bril-
tannica.
The ninth and latest edition of the
Encyclopedia Britannica, compiled
from five to twenty years ago, has be-
come out OF date, and on account Of
the rapidity Of events, especially in
the United States, it has become as
work of reference comparatively old.
Gladstone states that the world has
made more progress in the last hun
dred years than in all the past ages.
Therefore the world demands not an
encyclopaedia that gives only the
history of the past, but an eneyclope-
dia that chronicles the mighty events
Of recent years.
That is just what the American
lied" Encyclopedia Britannica does.
What is this Americanized Encyclo-
p@dia Britannica? It is the Encyclo-
p@dia Britannica "Americanized,"
therefore msodernjzed, and brought
down to date, namely, 1890.
The Encyclopedia Britannica says
nothing about such mon as Bismarck,
Gladstone, Thomas A. Edison, Kos
suth, Blaine, Cleveland, Henry Ward
Beecher, Jefferson Davis, Benjamin
Harrison, nor even General Ulysses
S. Grant; in fact, nothing Of the men
who lived in the past few years, whose
history is that of the world. The
Americanized Encyclopedia Britain
MICA contains the biographies of not
only the above great men, but also OF
thousands Of others whose names will
be handed down to posterity and cher
ished by iti as great for all time to
come.
The Encyclopedia Britannica, COM
piled by Englishmen for the use Of
Englishmen, sights American SUBJ
jects; as an illustration, the Encyclo-
pedia Britannica will tell you more
about an insignificant English borough
than a sovereign American State;
lengthy details about my Lord Tom
noddy, but sadly silent about Ethan
Allen, whose acts as leader of the
Green Mountain Boys in capturing
the first fort CEconderoga) from the
British in the War for independence
placed him in the front rank of liber-
TVS heroes.
The Encyclopedia Britannica no
doubt is a valuable work for the
dreamer, the theorist or the man OF
leisure who can devote plenty of time
in looking up such abstruse subjects
as the infnitesimal calculus, the cata-
combs of Rome, or the dreamy time
before the food, but when it comes
down to modern events, to use the
latest slang, SIT is not in it."
According to it Encyclopedia Bri.
tannica), Albany, the capital Of New
York State, is still an overgrown town
OF only 10000 or so inhabitants, Den
yer is still hamlet of $4,000, while
Chicago is put down for the modest
population of a triAe over 100000.
The spirit of the age is to say what
is to be said, in the least possible
words. We moderns do not want to
wade through fowery avenues Of
beautiful phrases, by which the En-
cyclopadia Britannica has been spun
out to the wearisome length Of twenty
four cumbersome volumes, but to get
at the wheat of the subject at once,
disposing of useless and meaningless
words to the idle dreamer, or the four
winds Of heaven.
The "Americonized" Encyclopedias
Britannica condenses the information
given in the twenty-four volumes OF
the Encyclopaedia Britannica into ten
solid, substantial volumes in which
every sentence bristles with invalua-
bic information, and in which you can
get at the meat of a subject without
wading through forest of words.
By contracting with the publishers
for a large number of sets We have
obtained exclusive right Of the work
for this section, and are enabled to
make the following
El111fIEE
4 u i J. D