The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1891-06-11

| -.
To Advertise Judiciously," use the
columns of the HENDERSON GOLD LEAF.
| 1t is the only newspaper published in
Vance county. in one os the live and grow
ing towns of North Carolina, and circulates
extensively among an intelligent and pros
porous people, whose trade is we'll worth
seeking and having.
At the head and on either side of the
first page are the following paragraphs
printed in panels:
The way of the transgressor is hard, but
! the way to reach the pinnacle of success
in business. oh we merchants of little faith
= to arvertise-advertise persistently, ad-
vertise literally, advertise in the GOLD
| LEAF.
An ounce of printers ink, judiciously
used, will be the means of selling tons of
groceries, dry goods, and other necessaries
Of life. Try it-keep at it, and success
| will surely come. The best advertising
medium is the GOLD LEAF.
The editor offers "a good idea" in the
following.
1t would be good idea to start the new
year by subscribing to your local paper.
| Ii your name is on our books already, then
get your friends to subscribe to the GOLD
| LEAF.
And talks pleasantly in this wise:
Don't be afraid to tell your neighbor
| that the G OLD LEAF is the only newspaper
| published in Vance eaunty, and try to get
| him to subscribe with you. 1t costs only
81 80 year, and it shall be our endeavor
to make it better paper during 1891 than
| ever before.
Every man in Vance county ought to
respond to such cordial invitation as this:
The time of many of our subscribers
expires with the old year, and we extend
cordial invitation to all such to promptly
| renew.
This ought to bring them in, if the
Others do not:
Reader, are you subscriber to this
paper? If you are not, you are invited to
become one, and now, while you have a
little spare money to spend during the
festive holiday season, is good time to
do so. If you are a subscriber and are
| in arrears you should not spend all your
"chink' before paying for your local
| paper. A dollar and half invested in
this way will last you all the year, while
for many of the catch-penny purchases it
Will be soon gone and forgotten.
Here he shows that he wishes to get
| near the hearts and interests of his
people:
| Desiring to make this paper more
| useful vehicle of thought and commu-
",
we renew the invitation, so often given
| before, for farmers and Alliance men to
| contribute to its columns, and feel at
| liberty to use it to express their views and
| opinions on topics Of local or public in
terest. Will you do it?
| Here he briefly tells how the business
men may benefit the public and them
selves at the same time:
1t is a fact that If you have anything
worth selling you are benefitting the public
as we'll as yourself by advertising it.
The local paragraphs are by no means
| composed of such items as the above
| The paper strenuously advocates the
towns aswell as it's own interest. Notice
these breezy little items
| We must all hustle this year to secu. e
| more industries for the town and to increase
the trade of this market.
| 1t is gratifying at all times to see men of
| intelligence and means locating i'm our
midst. Their coming means the coming
of others, and this means better and greater
things for the town.
| There is no question in the minds Of men
of experience about the profitable result of
| industries established here. With intelli-
| gent management they are bound 10 sue
ceed.
While some people croak about Hender-
| son, not one of them can name town of its
size where more business is done Let US
| d Nv up our long faces and go actively to
work and make the town what we would
have it be.
| In starting upon the new year let us turn
| over a new leaf, and determine to work
| harder than ever before for Henderson dur
| ing 1891.
| The growth of the town is largely depen-
| dent upon the effort Of its citizens. Don't
be afraid to talk for your town, but do not
| eXpend all your energy in talk alone-that
has been too largely our fault in the past
| Mix it iudiciously with elbow grease, and
! put your money where il will do good
That is the way to build up towns and com
| munities.
| This is good location for the successful
| operation of factories of various kinds
| While Henderson Is a tobacco town, there
are other interests here and they should be
fostered and encouraged, and every effort
put forth to seucre others.
We produce the above paragraphs to
show how a local paper can be OF service
| to the community in which it exists. and
at the same time advance its own inter
ests. The advertising columns OF the
GOLD LEAF give evidence that there are
other live men in Henderson, and that
the publisher is reaping the reward for
his energetic labors in behalf Of his town
He deserves TO have his subscription list
and advertising patronage doubled, and
the citizens are blind to their own welfare
If they do not assist him in every possible
way.