The Ohio Democrat. (Logan, O. [Ohio]) 1886-1906, 1890-10-25

winch we have any knowledge appeared
In the Mercurius Civicus, of London, in
the year 164S, it being that of book on
che Power of Parliament; but one of q
somewhat more modern character is
found in the Impartial Intelligencer, OF
the same city, in 1e49, inserted by a
country gentleman from whom two
horses had been stolen. The earliest
advertisement in New England is be-
ieved to have been that of one John
Campbell printed in the Boston News
Letter in 1704; and, curiously enough,
this was an advertisement for adver-
tisements "at prices as low as twelve
pence" 1t appears however, that even
at this rate very few were to be OBJ
tained.
In 1881 weekly paper entitled the
Public Advertiser was issued in Lon
don, which consisted almost wholly of
advertisements, principally concerning
the arrivals and departures of vessels
and the names Of books recently issued
from the press. Other papers soon be-
gan to insert various kinds of advertise
ments, some of which were exceedingly
curious. Many of the notices at this
period related to runaway apprentices,
fairs and cock-fghts. burglaries and
highway robberies, stolen horses, and
lost dogs, swords and scent bottles At
this time England swarmed with negro
or mulatto boys, who were frequently
offered for sale by means of advertise
ments. In 1852 one John Houghton, Il.
K. s., who combined the business of
apothecary with that of dealer in tea,
coffee and chocolate, commenced a
paper which at first failed, but revived
in 169a; and by his untiring persever-
pnce and incessant thought and study
he is credited with having educated his
contemporaries into true knowledge
OF the use and art of successful adver.
tising. His example, in some respects,
might we'll be followed at the present
time, for when quack advertisements
found their way into his paper he placed
a turned rule above them with the fol-
lowing rather broad hint: ''Pray mind
the preface to this half sheet Like
lawyers, take all causes. may fairly.
"Who likes not may stop here"
At this period advertising was fast
becoroing science, and by the end of
the eighteenth century matters were
very much as we find them now, al
though lacking entirely the genius
shown in such as those of the noted
Philadelphia firm, said to be written by
a talented newspaper man and former
editor, whose salary for this work alone
would astonish advertisers of even a
generation ago.
Most Of the advertisements of curl
GUS or amusing nature owe their singu-
larity either to the eccentricity of their
composers or to carelessness on the part
of some overworked compositor or proof
reader. OF the first of these classes
many bona fide examples might be
given, such as the one which appeared
some time ago in a Pennsylvania paper,
evidently written by clergyman anx-
ious to earn an honest penny outside of
his probable slender salary:
Cupid and Hymen. The little brown cottage
at Cambridge, Pa is the place to call to have
the marriage knot promptly and strongly tied.
Inquire of Rev. S. S. Whitcomb.
A Georgia justice of the peace, how
ever goes the minister one better, by
the closing sentence in the following an
nouncement from the Rome (Ga.) Trib-
une.
WANTRD-A couple who wish to marry to
call on Justice Walter Harris, In his new Office
over Bass & Hills real estate office. He has re-
ceived his commission and Is ready to perform
marriage ceremonies at avery low rate.
In some respects the English press
may be said to surpass the American in
peculiarities of advertising. Here is an
ingenious specimen extracted from a
recent number of religious journal,
,,rh hirl, mi 10 angn n
eessary:
"a pious young man desires to be received
into q respectable family, where the excellence
~of his example and superior morality might be
considered as an equivalent for board and lodg-
ings."
The following advertisement ap-
peared in a recent number of the Lon
don Tablet:
ITO Parents: Unruly boys and girls OF any
age visited and punished at their homes by q
thorough disciplinarian accustomed to admin
lister corporal punishment All bad habits
cured by one or two attendances Fee, five
,shillings for two visits. Address Birch"
The Cleveland eng Mercury says:
Wanted-A really plain but experienced and
senicient governess for three girls, Oldest
sixteen music, French and German required;
brilliancy OF conversation, fascination OF
manner and symmetry OF form objected to. rs
the father is much ut home and there are
grown.up sons. Address Mater, post-ofice,
Cleveland"
The most whimsical advertisement,
however, which we have recently seen
is this, in which relief of conscience is
sought by the penance of publication.
1t appeared in Bristol paper:
Lady travelled with gentleman. Birmingham
TO Bristol, February 10, 1899 Qriday after
noon) Lady told an untruth. She regrets II
most deeply. She lives In Bristol.
While referring to foreign ADVERTISE
ments the following odd announce
ment which appeared in the Cologne
Gazette during the Franco Prussian
war, Is worth preserving:
Herr Charles GDring ind Frau Louise
Gerling, nee Hartmann. have the honor to an
nounce that during the firing OF salvos OF artil-
1ery In honor OF the victory (Gravelotte) they
have had the happiness of witnessing the birth
OF another defender OF the country"
A very characteristic French adver-
tisement is this, which appears In the
Courier de Some ct Loire:
monsieur and Nine. Cuilter, mechanical
dentists, inform the public that they are about
20 quit Chalons for their country house, and
those patrons who intend according them their
confidence will find In their new eden OF flow.
srs every thing to satisfy their tastes. The ap-