The morning news. [volume] (Savannah, Ga.) 1887-1900, 1890-03-24
The pleasure Of your company
is earnestly requested at our
Fifteenth Annual Spring Open
ing Display Of Fine Millinery,
MONDAY AND TUESDAY,
MARCH 24th and 25th.
ANNOUNCEMENT,

The master motive buying and selling money Not
because love ucrc but because money stands the
commodities and necessaries Of life. We engaged in
business to make money not to accumulate but to enable
us to i've You buy where you make money by saving
it, for "a dollar saved dollar earned In presenting
our claim Tor your patronage before saying word about
the excellence variety OF seasons stOt k,
appeal to this motive If you money
your purchases if will put money your pocket to trade
with know other things being equal have strong
presumption that we can win patronage and hold it.
And it just this basis that solicit your trade We
have marked goods at such low prices that
hdent that comparison Of our prices always considering
the quality of goods will furnish the strongest agu-
ment that make for your trading place.
In soliciting your patronage do in the confident
surance that you will save money by trading with But
other considerations besides money buying and
selling An article you do not want is dear at any price
The second point make therefore, is that the variety of
our stock offers Just what you want You not obliged
to compromise with your taste your pocket purchasing
OF us; not obliged to say, 'We this is just what /
wanted, but I'll make it do' or This little than
wanted to pay, but don't anything my price that
suits me" Just what you want in quality, just
want In price and in every other respect just what
aim to supply Indeed would be very strange if out of
stock so large. varied and carefully selected ours
you could not lind just the very thing you But you
will say, "What about quaty?p We that keep
the best in all grades Of goods OF quality must be
considered in relation price What offer in each and
every IS the best for the money. If it
article we say that it's the best article Of its kind that
cents will buy. If it's ten-dollar article say no
more than that ten dollars VIII buy better article any
where than sell for that money. should be safe
III most III going further and saying, ten dollars
ten cents can't be laid out anywhere such advantage
with But you like to be well treated. It's matter of
business policy treat courteousy squarely
and pleasantly But what is policy 10 others is principle
with We make matter of principle to be equally
lair with all matter how large small their trade
Acting principle, the child who makes penny purchase
demands the consideration the person who spends
splendid sum of money. "Pocy a cloak to be slipped
and off, principle is the skin that is part of the
clothes This question Of principle underies all deal
ngs and we want you to perceive that principle in business
protection to every purchaser 1t weak morality
that coined the proverb Honesty is the best policy
Honesty that is only policy be trusted out of
sight But honesty which is founded principle can be
trusted any where AS matter of principle we make low
prices sell good goods and give fair Our theories
OF business based on the Golden Rule We do lay any
claims to phanthrophy. We admit that selfnteres the
primary consideration III selling well as buying but
convinced that pays deal fairly and honestly with
customers 1t is not hard matter for shrewd salesman
to his goods forth in bright attractive light but no
shrewdness counerbalance inferior quality in goods
overcharge in prices We want to return
to us to trade again and again brought back by
factory trading with us than elsewhere Now a word in
respect to millinery stock w have spared pains
to make it complete i'll every respect-complete in the
variety oil goods 1t comprises in the quality OF each article
placed SALE Complete in the trimming department. with
one OF America foremost designers at the head OF IT. and
last though not least prices put at the lowest possible
profit mark We have done all in power deserve the
patronage which confidently expect and hopefully in
wife an inspection of our stock.
Opening OppOEtunibieS