Evening star. [volume] (Washington, D.C.) 1854-1972, 1890-08-30
ADVERTISING IN ALL AGES.
Primitive Means Of Announcing Wares
Before the Day Of the Newspaper.

he WISE in the business world have for
IA many ages availed themselves Of the sci
ence OF advertising. One of the most
AHancient modes Of attracting public patron
age was BY means Of public criers, long
before the age Of printing. The medieval
crisr used to carry horn with which to fx
the attention OF the people when about to make
proclamation or publication. They formed
. vell-organized body in France as early az
the twelfth century. Under O charter from
Louis VII they were entitled to a penny for
every time they blew their horns, and could
force themselves upon tavern keepers to cry
their wares, under q general statute. Thew at
very early period formed themselves into n
corporation, aud IN 1858 obtained from Philip
Augustus favorable statutes Of the most tyranni-
cal kind
THE ENGLISH CRrER.
In England public criers appear to have been
national institution at an early period They
cried all kinds Of goods, and were sworn to tell
truly and well to the best of their ability and
power. After 8 while the bellmar or town
crier was appointed for the benefit Of the COM
munity ~ large. In most of the country towns
of Great Britain, and even in London, there
are still beilmen and parish criers, though
their ofhces are little more than sinecures The
provincial criers duties are of the most varied
DESCRIPTION and relate to objects lost or found
sales oy pubic auction or private contract,
weddings, ehristenlngs or funerals.
But the DelmAn as . means Of sdvertising
has seen his last days. Nearly three-quarters
Of century ago In England wagons were
driven through the streets surmounted by re-
volying turrets on which were painted flaming
announcements of coming events, anc men on
horseback rode up and down the principal
thoroughfares with great bill boards strapped
on either side Of them 70 attract public attsn-
Gon.
rur prarxxyxas m xxvu,..xr .x.
The first regular newspaper. The Certain
Es'ses Of Tins Present Week, published In Lon
don In 1872. contained no adysr tise ments. but
In 1862 Advertisements appeared N something
Ike the present form in the Hercurius PoLt-
GUS Books were the articles earliest adver-
used The great plague IN London brought
forth the FIRST medical advertisements In
llOo Addison. reviewing the advertisement s of
bus time. speaks Of their ''cuts and figures"
1ne London Times was established in l7s3 but
did little to reduce advertising to a system but
demonsxated Its value and Importance. The
nrst American daily Journal, the Independsnf
Gazette of New York, 1877, in its second wear
contained thirty-four advertisements From
that time on the growth Of American adyer-
using developed the fact that extensive adj
Tysfans was a legitimate necessity to trade.
HE other great metropolitan papers founded
SINCE 1888 have greatly popularized adve rtis-
ing. special feature adopted about this time
Was business notices" and special notices"
sSsAiuAnolns nlSh prices
TEE GROWTH OF NEwsPAPER ApvKRruryo.
Ihe demand Tor systematic adyer tise ment be-
came 80 great that about 1873 the Hrss '.sdysr.
ESng agency In America was established.
Inc business has 80 grown that now for a single
nrm TO advertise to the amount OF s2O0. 900 a
year exeifes little surprise. But these agencies
are too slow for great modern bazaar. Who
change their advertisements almost dsiiy
They employ An advertising expert az one Of
sne personnel OF their establishments whose
onIy ou'y us 70 prepare advertisements for
the newspapers Besides the adysrtising
agencies mere are now engraving companies"
devoted entirely to furnishing pictorial cuts for
ADVERTISEMENTS Printers ink used az synon-
ymous with advertising has becom. recognixsd
a. an essential TO success in the Commercial
world An advertising expert ranks g An
snss and commands corresponding sslary.
IL - not merely In the snumerat ton Of v.rss
and goods that he excsls, but in the cine Linz
drawing" Of ssssonsbls hints snd stersotivs
suGgssssoaA