Spirit of Jefferson. [volume] (Charles Town, Va. [W. Va.]) 1844-1948, 1890-07-08
Monthly Auction Trade journal
for July.

AAR-A - 49,
in the credit caidrnn's t%cfihcsyears bnttheHe-
gIonstlar hay been crushed under the tyranny
ofthe LedgerbaE jumpt up and fncrd fate un-
Observation-Disclosures balefor fame and cash
.undcr another ban~ernndtpona eolid platform.
Macy had fallen twiced In the hopeless eforfto
kstrugle thru'the credit gauntlet twas not
until he old his celebrated bargains, cash be-
fordelivery that he attained his Worldwide
fame. Ridley too had gon down In his first
tuslc with the Tiger Of Time, but like the ritter
paid the hundred in full in the after years
When he agen faced the comercial world he
gathered his values from tho Red Flag man,
paying cash, selling clos but for the Almlty
dollar only. His sweep into the lofty aHituds
was the wonder of his time. The Blooming
dales too had been buried underline blak wave
of credit but next morning stood up ready for
the struggle for the mastery. Tha shot their
values out chep for cash and ther great store
tells the story of ther marvellous aod rapid
marches to greatness. The story of our owl
disaster fourteen years ago and our place in
mere antile history to-da is the offspring ofstwo
irresistible lovers of hard cash. Underbuy-un-
dersel. The sl-edgehammers made our patrons
a perfect terror to the old aristocracy OF one
hundred per cent. 1t was nonsense tottalk of
1 GoAhRINANA0A WAs AA0 Wv . A84
and scratch it down,on tho ledger, and 1t was
even wors to make two prices, one for credit
the other for the. cash trade, and abov ALT was
preposterousato try to sci his regular goods
anySEher near the Incompatible values of the
twenty-five per cent autocrat of the clean hard
cash. And it is better that it should be so.-
Not nlonefor tile victor but the victim as wei,
for the sooner the rong system of merchandlz-
Ing is utterly and forever abandoned the nearer
to the tru valu of a dular's worth of goods viii
the peple get. The Raquetcr givs the most he
can for the cash, whilst the oldtimer is a sort
of Louisiana lottery man and something of a
rattler as well, he fixes his price SO that if he
only gets half he will not lose, and in this pc
culiar pose he is a royal advertisement for the
twenty-five per center, and the closer to our
iron rules he keeps, the Quiker thc,decisiv work
is anisht.
Bargain hunters pssinga along Church street
in 1876, often laft at our diminutiv and lilipu-
tian stok. but wud sa, mo matter II talk what
yu've got" and other speeialties wer before
them under xal1 unti4itie buyer had Eatrstdd
his cash. Whenever a man came in he spent
his last dollar. and it is tru to-da, and in al thes
years from then to now. the ritter hus always
tried to fasten upon the brain OF his patront
| lldh uG MOuiu ullllNG lOllis AuSLGE III 80 BGA
than if lie askt so, for the bargain wac drive
him upward. the regular 1gurs wud keep him
Stationary, a matches fgur wud render him
popular, aud that same article nith the ded
wait of so per cent. wud hold him down. Tho.
who lislcnd hav swept past al records, and the
quiet, esy old fashioned regular has stood still
gon backward, or past over the oblivion line
: Yes. the same advice IS as potent in thes great
xro nrOpr,a us in tI,n4 I,5 fIi1.r IftI, t,.If,., ~
231. 1t is now as it was then, the shortcut tc
prosperity and popularity. We felt the need
aud titan fore of sledghnmers then to batter
down the bariers that la between US then and
now, and we feel and need and hay them now
to smash the impossibilities that lay between
now and the fual da. As it is with us, 1t is
aud has been with the tru representative OF
the Rouss system: URderby, undersel, Cash
down.
If the reder of this paper has finally decided
to cut acros the short asfalium of spcccs under
the dublc quik of twenty-five per cent and nc
moie he must underby and undersel. lie must
get at the red flg man or headquarters aud he
must parallel the tactix of our agresiv Sharp
shOoters-drivc the old regular to the wal. buy
them up ut Afty cents in the dotar and thus
clear the track Of dedAlumbcr and paste these
anteielayians up as advertisements The
WEEDS is nuH5t Rackefcfs amusrurrwuF7
I, center Is doomed. Cha who buy licScr asktne
price and never pa. and Its simply q question
OF TIME when the tired victim rites the author
of real valus upon the net spot cash sistem
something after this, after aliurd struggle I
abandon forever the credit piSn, / hav saved
$50 clean cash fronl the rock OF my former for
tune. 1 can secure U for another $50 which
vii Civ ME 500. 1 have visited four of your
driving representatives out here aud hav riten
u dozen others who hav succeeded beyond al
expectation and l am going to start at ono rite
here wher Ihav lost my money-f1 sci at 90
and % per cent. and viii not trust" There it
is in a nutshel-les than o week after he flung
open his doris for the first days fte under the
Rouss plan and writes, ~ can Sc piaiu emu
now the difference between selling bargains at
25 per cent. and regular goods at so per cent
Simply the difference between the old talow dip
and the dazzling electric orb. one is gon By the
other mediate and wonderful success. 1 will
follow U 20 the end" In a year the heartbro-
ken desperate had forgotten the long lost bard
years and WAS yong agon marching on with the
lite qulkstep of o boy. The drumer who had
In tho terrible past led him on over tho very
turnpike had long sine gon "calahootin" over
the hils-and his marvellous bushes Is the topic
of trading peple for miles around. In our mail
it is not only an evry da story but q hundred
times a .du.
In the good old times tina sold as cheap as
the chepest, deied competition, played hell
generally in the regular way and on the Gus
tomary terms, winding UP with the old famil-
lar sorrowful scene of the Sherifs Red Flag
play. In this stirring age. bordering upon the
eve of the twentieth century, merchants ofhard
horse sens ask themselves the pertinent ques-
tiOn, ''Shall 1 chalk it down when 1 can get
the cashl Am 1 fool enuf to charg so per cent.
when the big results al hinge on the 81 per cent.
plan? Their la the two roads running parallel
one is certain success from the word go. The
other is ruin from the start-and the average
dealer knows wei emf the magnetic power OF
cash and better still the marvellous force of adj
vertisement coined and carved out of values
that no competition can match or APPROACH
that's the story boiled in oil.
The long age in the prime o fife between the
haxen hair of fifteen to the frostsso of fifty have
been mostly spent in gathering experience in
the struggle for mastery. Lett the aspirant burn.
ing for success cum here and 1 will give him all
the Lessons that can be crowded iu al this pre-
cious time al at ono and for life. I will teach
him how to buy and how to sci, andin thes two
: sesames lay the flosophy of suces. I viii bind
him to 25 per cent cash down and that is the
chapter in brief but in full. What an auful