Spirit of Jefferson. [volume] (Charles Town, Va. [W. Va.]) 1844-1948, 1890-07-08
Auction Trade journal
for July.

EionstlYar hay been crushed under the tyfany
oEthe Ledger,havjum up and faced fate UNI
Observation-Disclosures o batleforfame and cash
iundcr another baneran d Gponn solid platform.
Macy had fallen twieein the hopeless e~foftsto
estrugie thru'the credit gauntlet and it.Was not
until he sold his celebrated bargains, cash be-
fordeliVery that he attained his worldwide
fame. Ridley too had gon down In his hrst
ltusle with the Tiger Of Time but Ike the ritter
paid the hundred in full in the after years.-
When he ageu faced the comercial world he
gathered his values from tho Red Flag man,
paying cash, selling clos but for the Almity
dollar only. His sweep into the lofty aHituds
was the wonder of his time. The Blooming
dales too had been buried under the blak wave
of credit but next morning stood up ready for
the struggle for the mastery. Tina shot their
values out chep for each and ther great store
tells the etory of ther marvellous aud rapid
marches to greatness. The story of our own
disaster fourteen years ago and our place in
nero antile history to-da is the offspring ofitwo
Irresistible lovers of hard cash: Underbuy-un-
dersel. The sledgehammers made our patrons
a perfect terror to the old arIstoeracy Of one
hundred per cent. 1t was nonsense to'taik of
competition with the cash befor delivery man
aud scratch it down on tho ledger, and 1t was
even wors to make two prices, one for credit
the other for the cash trade, and abov ALT was
preposterousto try to sci his regular goods
anywher near the Incompatible values of the
twenty-five per cent autocrat of the clean hard
cash. And it is better that it should be so.-
Not nlonefor tile victor but the Victim as wei,
for the sooner the rong system of merchandise
Ing is utterly and forever abandoned the nearer
to the tru valu of q dollars worth of goods viii
- -. g. .-.z~ -
can for the cash, whilst the oldtimer is q sort
of Louisiana lottery man aud something of a
RATHER as well, he fixes lis price so that If he
only gets half he will not lose, and in this pc
culiar pose he is q royal advertisement for the
twenty-five per center, and the closer to our
iron rules he keeps, the quiker the.Hecisiv work
is anisht.
Bargain hunters passing along Church street
in 1876, often laft at our diminutiv and lilipu-
tian stok. but wud sa, mo matter II tnk what
yu'vc got" aud other speeialIios Wer before
/, them under ysa1 until the buyer had Eaastcd
= lis cash. Whenever a man came in hc spent
his last dollar, and it is tru to-da, and in al thes
years from then to now, the ritter hus always
tried to fastcn upon the brain OF his patrons
: that he would make money faster at % per
than if he askt so, for the bargain wda drive
nliu Aph uAu AhGd g ttli MEuA6 VIZ hOFP mn
stationary, u matchlcss fgur wud render him
popular, and that same article with the ded
wait of so per cent. wud hold him down. Thos
who lhlend hay swept past al records, and the
quiet, esq old fashioned regular has stood still,
gon backward, or past over the oblivion line.
: Yes, the same advice is as potent in thes great
=, wurerooms as in that bristling little belive of
231. 1t is now as it was then, the shortcut to
prosperity and popularity. We felt the need
aud titan fore of slcdghamers then to butter
down the barriers that la between US then and
now, and we feel and need and hav them now
to smash the impossibilities that lay between
now and the dual da. AS it is with us, 1t is
, aud has been with the tru representatives OF
the Rouss system: URderby, Underscl, Cash
down.
2 If the redcr of this paper has finally decided
to cut acros the short asfaltum of success under
the dublc quik of twenty-five per cent and no
more he must underby aud undersel, lie must
get at the red flag man or headquarters aud he
must parallel the tactix of our agresiv Sharp
ehooters-drivc the old regular to the wal, buy
them up at fifty cents in the dofar and thus
clear the track of ded-lumber aud paste these
antcdelavians up as advertisements. The
: center is doomed. Tha wao buy never ask the
price and never pa, and its simply a question
of time VIXEN the tired victim rites the author
of real valus upon the ne5 spot cash sistem
something after this, = after a liurd struggle
abandon forever the credit plan, / hav saved
. $50 clean cash froRl the rcck OF my former tor
, tune. 1 can secure U for another $50 which
! vii Civ ME 500. / have visited four of your
driving representatives out here aud hav riteu
a dozen others who hav succeeded beyond al
expectation and l am going to start at ono rite
here wher h q lost my money-Ff sci at &C
and % per cent. and viii not trust" There 1t
) is in a nutshel-les than q week after he flung
open his dors for the first days fte under the
) Rouss plan and writes, II can Sc plain cnui
now the difference between selling bargains al
. % per cent. and regular goods at so per cent
Simply the difference between the old talow dip
v and the dazzling electric orb. one is gon by the
other mediate and wonderful success. / will
follow o 70 the end" In a year the heartbro-
5 ken desperate had forgotten the long lost bard
years and was yong agcn marching on with the
lite quIkstep Of a boy. The drumer who had
in tho terrible past led him on over the very
turnpike had long sine gon "calahootin" over
. the hils-and his marvellous bushes Is the topic
, of trading peple for miles around. In our mail
> it is not only an evry da story but a hundred
times a do.
) In the good old times tina sold as cheap as
: the chepest, dened competition, played hell
generally in the regular way and on the Gus
tomary terms, winding up with the old famil-
lar sorrowful scene of the Sherif's Red Flag
play. In this stirring age. bordering upon the
eve of the twentieth century. merchants ofhard
horse sens ask themselves the pertinent ques-
: tion. "shan I chalk it down when 1 can get
2 the cash? Am fool cnuf to charg 5Oper cent.
| when the big results al hinge on the 25 per cent.
plan? Their la the two roads running parallel
lone is certain success from the word go. The
other is ruin from the start-and the average
dealer knows wei emf the magnetic power OF
l cash and better still the marvellous force of adj
i Vertisement coined and carved out of values
that no competition can match or APPROACH
= that's the story boiled in oil.
f The long age in the prime of life between the
faxen hair of fifteen to the f~rostssof fifty have
5 been mostly spent in gathering experience in
q the struggle for mastery. Let the aspiraut burn.
f ing for success cum here and 1 will give him all
, the Lessons that can be crowded in al this pre-.
cious time al at one and for life. I viii teach
him how to buy and how to sci, andin thes two
= sesames lay the f~losophy of suces. I viii bind
him to 25 per cent cash down and that is the