New-York tribune., 1890-04-14
AMERICAN JOURNALISM.
tfrDm car. Special Correspondent

ow the number j. than twice great
The London Times said of this exhibition:
/ AMERICAN JOURNALISM
from Cur Special CorIcspondcnil
Philadelphia. July 1O.-I have frequently had oc
ta7oii u notice tlc biz way in which th' imrr'ah,
do thing>, and do not know that it would nc easy
to find AN apter Illustration of than that frn''hc
by me "'chtcnnlal Newspaper building. IN ,Ac fN
hibition sround~. Her you NAV see anv one of,
If you like, all Of the i3g new ~pap'r~ published
regularly IN the United States" In England man
thinks it cheap if he is given his choice Of a few
score of newspapers for a penny and a. oar penny
is here practically represented ~ a rule. 10y q i've
BLACK. forl-stlncc. expect, tn ccniShv prnc"- for
SHINING N'nr boots. man could scarcely sl'mn'
If asked. Gay quarter dollar. shilling. for me
run Of 5000 papers. Need it be ,ar that in the C,n
nothing He /, not only permitted favor 70 .rr
tlcm but he i, invited. may. pressed. Ia confer tl'
favor of entering the building and calling ior Wni'
paper he nKc>. ~ hc passes the entrance hi exc J.
caught by some such kindly and courteous nvlit'l"
a. - Come IN ami see paper from your your a, n"1i' =;
the superintendent, and make Yourself ai home. III"
home into which be- !. thu> ooldialt wel,on,d l,'
moreover vcry pleasant one MrnonI any Wc,rl,
sions To imposing architectural cnc'i. 1t H. IMP:
feet. it, height 30 feet. IL l. admirably lighted ana
ventilated b> long row~ Of window, aud larSc l,e,
air that ventures in TN, weather Z" stir out; a"u % "
one side the air i cooled by passing over I'' ,,
m the border OF when the hiildnT - P".,''d P, and
situated. II j.. in fact altogether about a, c'ol anu
agreeable place quite apart from IL" n'cin'' ,H in a."
tracOn>-a> visitor 10 th tXnbitloh ron'n "d.r
to bc offered chair I'm. lie may at hr>l !u. M2nn,r
, how. amOn- 5000 papers. among thcn Nnch ,n'-",
sheets The New York Herald. he j. 10 ,,, r'
at the small local print &" MS nome ,P tnyn
sands Of miles await may be- over ,o ~" 'T"i ,nni
Mountains But the management l. 30 i ,''n IN, ,i
by consulting the catalogue. or even Mlthyul Wv %
OF the catalo-rc. anyone can At once tina Wharn~ W,
paper he wants. They are pigeon n'"" "r ri, ,ri..
in the alphahrti'a al order OF their state or
and their towns. the nanc- of when are '"''N
labeled the shevc> Ihl, thc n'"SI%p' n,
Nbhcvillc in Alabama, would b' i'unh on l' l "% %
Shelf. and those OF Larimi" CITY. ~ Nyo"mTI. "n -,
the last. iiut ANYBODY III dnh'nl'lc, mas Oily IN N
apply to of The eight 'npcrnicnd. n', "'. w. '''
pine apple u: pocnc~ are rrady To- r\I.,V ro,S ,ii
orders ~ il they bodily hcom-cd to him u H' w.." ,
like take notes or write. he has. ~ t"p W WH"'r ~
which around the upper part of the huliai"-, n,'
ali provided. Of course. gratis or. If he has adc'
| with him. or friends with whom he wants pcF,''N
Itivatc rooms comfortably nticG up The visitor i-
in fact 80 spoiled that before he h', been ~ III,
building five minutes hc BEGINS T." feel in-"i njn.' %
because he cannot Order At the usual ri,', "i the
| establishments an iced "cochinl" ana h'ih, All
II WILL not | hope. dctrac from the merit, "i lll'
| ,lcas,nt home AID refuge for tho worn and weary
| readers Of new ~pnuri~ 10 mention i'ht ~ 80.
advertisement. since no attempt l. made 10 '''-"'''
The proprctor> Of the Centennial Newspaper Enid
,n, arr, ay"w,dlv. advertising agent, the l.r-o-t
| ,c1I,err in All ,mcrca Nr,,r. g. T. Rovell ~ Co.,.
| ~ vcw Yorh Tlcir enterprise will cost altogether
,hou, ..o 900 or - 900 including the hnilIns and
, 'n''t -,,. - rrn,inr~ II for -.N months. How
! much comes ont Il their pockets ] 'iin" 80,
| thcy have been largely -uh-idz'd by some ~ tr'
| ,i,,,~ ,,,c,i.au u,nrr. Int they have the nan
cement Of the cutcrrr-c and VIII naturally g." t'r
| hons Sha,. of the glory. II Will certainly make
| thcir names known M over America. ln 'orn''r
| When ,llev NAV never have reached before" For
me Amc~ir,ns pre- newspaper reader to man
aI~o.t tn a rhld nor indeed do One need Z" De-
an Amer, 60 alirr'la" tN' 'pi ''r",, n t,
| i'm a comfortable room In ori'r I" r'H the "'
have seem quito younr children in the ln.lfn-
reading their mpei, A. -ira.H ., n,"
I, ,be same wear l-7G Mr. Eo~en bought the
bu,ldins At So 10 spruce IT,. WHORE ~" "h''- ~ ''
firm have ever since been situated. II j. 'N'"'
~pi.nou,ly lui centrally located within hundred i''
of The Time and Trhun" counting tooin-. ana in-
b. ,l,. only advertising agency in tAc country whose
lusnc,, Offices can be- entered without ''''n".Nf one
or ,sor, hight, # stairs. Eoncn " Go. is the "nl'
.,,~ ,i., oh,c,;l-.~ IL. own lu-ln"~- in ih' news
,,,,r- a. any considerable extent. They has" ri"'
,llv numbers. a- cis.i"mcT- n'i" advert ''i- ''''
.u thc other NcN York a-'nti'> combined i"'
j. lar,il, publisher in America Who h'' n' r'''"'
aavcrti.iug order, from, this house. and m'i' "i '
,,ho have been n lu.ln', -o lnuT recall n" i"'' ''
these adv.rii.n. orders have been 'onttnon- ani
,.rl.- .,r fD. whole quarter o. % c"nti'i 'i l''
,e,r- v..-r- EoveIi 4 Coz e. B.. m" nafn'a tendency
of men ae 'hcy become older. have h""n f'i) con
-rrvatiVc iu their ha~irc-s methods, o." u ''"''-
any large ri-A- and arc ai"''s pfii' '' i"'
their inonc, Obligation, with q prumptr'-. which hA'
secured i.s them reputation in ti, r-r'' ih'' '
of .u,h ,,lnc go ihclr ,u'fYnef-. Tor iNrNi year,
a e,-ii,uoi. notice An- irea posted o'ci i" 90 i'i
desk which r,ad-. "IlN- received before J. "''' "
must lc examined and p.nd to-day u 10 "n' im'
tn, bank at,ouaf vlu ilf admit Of further 'i'i' ''
cashier ,.4,f. up iar nDtI'c Win wait" l'r.i- sod
that q. ST.. noa,l ..s,. all iAr BOYS lN i"' '"'
ma, huou 'l,i ve are "1t 81 mon,} li' .',' j.,
,,t.o, o,,. fDf .iss uu very Ions % m"n'' can i'
borrowed Alih"n.h noi "'' i.,'. l'.', ,' 90 ,iil
writer. Mr. l.ovcA hh- "if 81 pNiint i"'- ""''
,-rl, fails io bring out thr dea In .tiOn- nl'i. ""
vlni~ycr criticism .N d. l'-.'h DlD. "n''
% 'e1oi Of him Tat be mica t. make make
HIM ~ undcf.ipoi. ,eN mfs" iAi "i ih l' ~,
he h,. Ln. been an unique. 'lp'~i Authority rp"i 'l
The American y .a.lnp.r DIRECTORY iri i"' -. ii'
nr- 'ar art.-' bod, Of "asrl',,'"'l'i e.. d ..l.,
page. a aa a,.r.sr co-' f. the aa'cfi."r Of 10 "a
iA-r Ih. pfo' 3, pad no 40 can. D"' D" .,,
il'ns. and although much Of m space j. '' ."" o."
gold There l- al-D con-ld'rah" amount "i -lN '.
and nio.o. no &" mention - lo'r' n'"' "' o., ,.'
where. ioi ih' l'ailn." 4 l-'n- "I '' '."' " i'i
ha- been credited ~iih ~" OF F-' ''f -..' N' 80, ,
which Eow'n N g.. re- i''d Do" NOR 'i". "l ','
from the ad,, rfl-.I. Inc pni'n' "n "i ih' '"' I'D
valyo, "a ,carly OUTLAY "f nearly f~o"". ana q"
though the sale Of It j. ar-' ""'ns lhr hm' " ,'
vht,h require. n, Information advertisers = ""u'
not Le possible ~ publish ~ N'ir u h"i i'i ' '' w.,
,.u,,ieo a,d GOOD yin uli-hof- c>rr'''d in ih'
.t,,,I, form 81 patronage 81 d. advertising page
In the iwcni, 1850 year nh. % il~ h"'N h'. APP ~ " "
no. advertiser ha- ever in ans singh" ln-i"n' '' "
I'm, IN the simmer of i--- Nc--r-. EoHcl 4 Go. lc
gan the publication Of tic nnPn' liiIr paper .inrp
! - prlufcr,' lnh- q Journal for ahNriti-'r-, VIII .
nndcrt,ics 10 di,cu-~ al matter Of nior.i q" & an
ycrii,cl~ In au hrnc.i. -traish"r"hri m"in''' '''
.c.m- - have won the approval "i i" 'i'- ''' ~
whom The publication va, invndrl ana Z" i''N r'r,
publ her al.o 10 .urh AN extent ti 49, .'ntl' '
~ th n,u.r for ihc current year has failed p exceed
10000 copies. Inc,
A. com pared 20 the time when mas 'lhp.'n .l", ,
| ,d,u, u,. a h,y twcni. nrc years j. short period
vet within that time have grown rom hahNrrHi W"
/ Of the men who today are ic nhh-'i- "i NV
| ,,,,r rrv ucv-pApc. men can remember illh'
, r,I.u thc, had not heard of George i. EoW"ll ~ u"
A. thc embodiment Of tlr ahvrit- agency ih"i -
the advertising ae"n'i"' known Hn'rDr 81 a ,'l'., ,,
/ ago that Of =. T. Nilr', q" hr'"'
/ - thc only one beside, that Of Eow"H ~
co. which .till remains under the s1mc name ana con
troll
. The firm Of George T. Howcll 4 Co.. q, ~ pn''''i
constituted consists Of Gcor-c T. Eo~cN, Charlie,
Kent and oscar g. No-c-. ..,
with an cNp Npcrirncc covering s." many YEAR. WI
a ,.uutatinn - desirable" with unsurpassed it'illh
for procuring advertisers. both laig and snail a''
viii, every possible advantage they enter upon ''
| sccnnd half century With assurance, "i '"nilnn'
prosperity and the confidence Of both publisher "h'
advertisers. - 49, , 10, g.,
hueincs. l. more money waited from want "i ~ "n'
, there is advertiser. j." ms 'Aphu"n' ~ ,n' way