Sacramento daily record-union., 1890-09-17
Evening Session,

1t was decided to dispense with the after
noon session, and the Association was not
called to order until o'clock in the even
ing to conduct the remaining business.
There was a small attendance at the meet
ing.
S. S. Boynton of the Oroville Register
read the following programme on The
Country Newspaper"
The country newspaper resembles a homely
man, because it's a great deal better than it
looks; it's like Toman's b,oOm-stick, for il 5
more effective weapon than it appears.
Country newspapers are something like hand
some young ladies, for they believe IN good i'm
preSsions, love new dress like TO be admired
IN one respsct, for while some are fed upon new
milk and some upon skim milk, there are q
good many that get no milk at all, but have to
rustic along upon grass alone The country
newspaper that is published to benefit the com
mum y, and not to enrich its owner, generally
dies young and unlamented-at least by the
fraternity. The man who does not run a news.
paper as he would any other business, that is to
make something out of II more than bare liv-
ing, deserves neither sympathy, subscribers nor
free pass on the railroad.
Editors ought to pass resolution something
like this: Resolved, that the man who pub
fishes country newspaper for glory, TO help
the community, advance the value of lands
boom the town, elect his friends to Office and
editorial association.
II is not our purpose this evening TO pay
fulsome hattery to the press, nor 10 spend the
time in eulogiziDg it. We desire to present
something of a more practical nature: some
thing that appeals more to your pocket than to
your sefesteem, to lay before you some facts less
pleasing to your pride than of service to your
purse.
All country newspapers must be supported
from two sources subscriptions and advertise
ments, and OF the TWO far the greater source of
revenue must come.fro advertisements Now
while each one recognizes the fact that all
business men in town where paper is pub
lished recsives some benefit from the paper yet
only half the business men help support the
local paper. Let me repeat that idea in au-
other form TO impress you with it more strongly.
Each man in every community reaps value
from the publication of a newspaper in the
town where he does business, yet only one-haif
the business men OF California towns are ad-
vertisers In the local papers
The paper is all the time working for the best
interests of the town. it shows the advantages
that your home presents in comparison with
other towns. Ii indicates to the country reader
what lines of goods he can purchase there
cheaper than he can by sending to some larger
or more populous place.
II a box factory is started the local paper is
the frsi TO show the facilities to orchardists in
the vicinity. II a Touring mill is built the
country press is the first and most persistent to
advocate the use OF homemade -four. If a
wagon factory is put in operation or a fruit
cannery started. or broom factory sets to work,
the local paper is the first TO lend a helpiu &
hand and continues the most powerful and per
sistent agent in making known the advantage
your town presents in these various lines.
Hence we say newspaper is constantly help
ing and benefiting each business men in the
place where it is published, But we repeat.
scarcely one-half of the business men respond
by supporting the oc paper by using it as an