The Carbon advocate. [volume] (Lehighton, Pa.) 1872-1924, 1890-04-19
BUSINESS Is BUSINESS.
A YOUNG MAN ADOPTED THE ABOVE
AS A MOTTO AND GOT RICH.

"STen Don't DO what They Like; They
Do what They Can"-This Young Man
Understood Pickles, and Into Pickles He
went-Good Advice.
There lives in the city Of New York a
man who has accumulated quite a for
tune by simply advising people what to
do. There always will be a large num-
Der Of persons who are unable to rely on
their own judgment; others come to a
conclusion with ease and certainty.
A young man had accumulated a
thousand dollars, and was debating
whether he should buy small candy
store with it, or whether he should lend
it on a mortgage. This latter he knew
was the secure way; the other promised
great profits. In this perplexity he saw
an advertisement, "Advice given to those
going into business"
After stating his case the counselor
said: "My fee will be 50 in advance"
When this was paid ne asked: "Doyou
understand the candy business?"
''No; did not think Il was necessary.
expect to supervise it generally"
"Then you will lose all your money in
three months"
"You think had better lend the money
on the mortgageT
81 do not say that. What is your bust
ness; that is, what do you perfectly un-
derstandP"
IL know the pickle business through
and through / can make pickles Of all
kinds, but do not like it.
"Never mind what you like. Go and
get small place and make pickles; go
from hotel to hotel, restaurant to restau-
rant, and sell them. In ten years come
back and see me; you will have $40, eco
at least"
AS the young man was going away he
was called back.
"Here is a card. want you to put it
where you can see it a hundred times a
day" These were the words on the
card: Business is business. Men don't
do what they like, they do what they
can"
THE FASCINATING CARD.
The card had strange fascination for
him; he read it with care as he walked
along the street. AS he studied it, new
light seemed to enter his mind.
He found dingy basement, and began
to arrange for his operations. OF course
vinegar must be got, several barrels of
it; some was offered him at ten cents a
gallon, some more was shown at Ave
cents. (which shall take2" He thought
of the words on his card. He seemed to
see people testing his pickles, and, not
liking them, depart without buying.
"They will know good vinegar" thought
he, and so he bought the honest stuff.
In a few days several tubs of materials
were ready, and he knew he must mar
ket them. Now he greatly dreaded to
face strange people and push his goods
upon their notice. He never had courage
when boy, and now as q young man he
felt more timid it seemed. But he
thought of the words of the card, and
entered restaurant The evident man
ager was blooming young woman, and
the pickle dealer was more afraid OF
women than men. But "business is
business" repeated itself over and over in
his mind.
The answer to his statement was that
his pickles would be tried, and, if found
all right, would be purchased.
"Glad l got that good vinegar,
thought the young man; and he began to
feel that there was certain power in the
maxim his adviser had given. He began
to feel a courage he had never expected
In meeting people and trying to sell his
goods to them.
Calling at store to get, if possible, an
order for pickles In bottles, he was quick.
lNnnd rudely met with, Don't want tc
see any sucu stt;;is..F," Noticing the utter
dismay on the young mans lace, I;.>
merchant said, short apd sharp: "Don't
you know enough of business to put uI
your goods attractively%
As he retreated, ruffled and disheart
ened, the maxim repeated itself over and
over with this additional sentence: "It
is business to put up goods attractively. ,
He sought out photographer and had
some handsomely colored labels printed
"They will buy the bottles" said the
friend, "just for the picture you have or
them"