Evening journal., 1890-04-11
y 8 CE0THIERR
We Are Distributors Of Dry Goods

on such a scale, as affords undoubted
advantages to consumers on the
one hand, and to the largest pro-
ducers on the other.
1t is, of course, impossible for
the manufacturer and the consumer
to come into contact and deal di-
rectly with one another In times
gone by, three sets Of merchants
stood between the buyer and the
maker. First-the importer or
commission merchant who sold to
second-the jobber or wholesale
dealer, who in turn, sold to third
the retail merchant. This system
of business caused three profits to
be placed on the goods before they
reached the consumer. Now all this
is changed. One profit takes the
place of three, and consumer and
maker come as nearly together as
economic laws permit and meet at
our counters. This great mart,
with its system perfected by years
Of experience, trial and growth, is
not only a necessity and a conye.
nience to the people, but is un-
doubtedly a money-saving organi-
zation on an extensive scale. In
no other way can he vast and
varied products of the times be
properly and economically distribu-
ted, except through such an
agency. The makers themselves,
each producing but one class of
goods, and without any organiza-
ton for distribution, would be ut
terly unable to distribute their
products, except at great disad-
vantage, and at high prices to
buyers, while the lstter compelled
to 90 to hundred sellers instead Of
one, would be under even greater
disadvantage, both as to labor and
in the payment of the higher prices.
A great retail store then, is the out
growth Of legitimate demand, a
necessity of the times, and a strik-
ing instance of the economic power
of systematic organization. Under
no other system would it be possi-
BILE to distribute the products Of a
thousand makers SO economically
and well to the millions waiting to
receive them; which millions secure
said products at prices made inevi-
tably moderate by the competition Of
the mal ers at our counters; and
the cost of handling the goods from
producer to consumer is scarcely
appreciable to each buyer, SO vast
is the volume Of business transacted
by this great economical organiza-
ton.
But to attain the highest degree
of efficiency, and to secure the best
results to the public, the organiza-
ton must be on scale sufficient to
command the markets of the world
in its lines of business; to watch
all markets and to buy largely wher
prices are low enough; to pay the
cash promptly for the entire product
Of a mill, if necessary, which pro
duct will be rapidly distributed
among thousands Of buyers, each
securing just the quantity desired
say one yard or twenty-at the
advantage obtained by the grear
organization, plus the one smal
profit, which is small indeed to eacF
individual buyer.
We venture to claim that, in tn,
vast and var ed field of Dry Goods
we have established and built III
Just such an organization as is her,
described; and it is our aim, no
alone to make money but to trans
act business on such a broad basi
and on such a scale in our chosel
line, that the greatest good to tn
greatest number may result.
When requested we will cheerfull
forward samples Of any material de
sired.