Lancaster daily intelligencer. [volume] (Lancaster, Pa.) 1864-1928, 1890-03-12

rnnADELrniA. wednesday, March Il, isso.
This is the store birthday.

Fourteen years old as a
general store, thirteen. The
unique and peculiar relations
between this store and this
community justify statements
and condolences concerning the
business that otherwise would
be singular.
You and we working to-
gether keep the business grow
ing. We enlarge the condi-
tions-you availof them. Never
was there an enterprise so COM
pletely mutual between private
ownership and public participa-
ton as this. The plural per
sonal pronouns mean you and
us-a1l Of us. You will there
fore be glad to read some re-
minders of the business.
More especially notice that
here the extraordinary is now
the ordinary. The wonderful
assortments Of Dress Goods,
imperial in scope, monumental
in bulk, Incompatible in va
ricty, universal in adaptation,
perennial in novelty, the as
sembly Of the best in all the
world is the one overshadowing
illustration Of the fact. No
single store elsewhere gathers
and shows such Dress Goods
stocks.
A short while since you were
astounded at the showings, but
now you expect them, and
would criticise your store Sc
verely were they lacking. We
need to remind you of this lest
you are impressed by loud
statements in the daily papers.
Every day, normal, conditions
here are lavish beyond any
other possibilities.
] And the same is true Of the
other stocks. Millinery-frsl
vieao Tuesday, ISM inst. Not
only our townspeople, but pro-
fessionals and connoisseurs,
amateurs and dealers from
Paris and New York, attend
ing our opening Receptions,
quote the Queen Of Sheba
"The half was not told" and
the displays never equalled
Witness what we shall do next.
The testimony might be had in
volumes Furniture by tfR
acre, the greatest Carpet bust
ness in this city and still grow
ing, China and Glass, House
furnishing things, Books--bu,
you know that the story Of one
is the story Of all.
You are interested that the
business always leads. AS ad
vertisers we must not be ovel
bashful, 'twould be against the
spirit Of the age. We live or
the spirit Of the age. There
fore we ask you to notice oul
leadership in advertising. The
following from a Printing Trade
Journal and copied extensivel,
indicates our meaning f:
tablished the practice OF setting advertise
ments In plain Roman lower case letters, an,
ads anst Fl: tSen
adopting II more generally than anybody else
IT Is now quite common, and the adyertisin
Ion The plain typs of sehersas 81 size "a appeaH aaSh
70 the eye and Is easily read. The whole Is cor
tion about III It is more conspicuous thai
reading matter! II Is honest! and is mucl
sSsed s" Of the enf
Wepredict that the time win come when al
advertiser viii be ashamed to ask newspape
advertisement
But the leadership is NOR,
in thought than in type. Ou
ideas, sometimes our very ex
pressions or echoes of them
come back by scores. frequent
ly hard by, often from remote
places. The other day we
read nearly page from pa
per printed in another city
every word Of which was quotee
from us and no credit given
Take them bodily, good friends
don't mutilate them. But "imi
tation is the highest form O
! flattery," and we are quite con
tent.
What is writ is writ. The
past is secure. The future
opens broadly, and we steE
into a new year Of store his
tory with the nerve to do ane
! determination to commane
your sympathetic approval
; The opening Spring is auspic
ious with encouragement, ane
as our plans ripen you will fine