Los Angeles herald., 1890-12-14
EVERYTHING HELPS.
One Hundred Thousand New Folders
About Southern California.

About Southern California.
The Santa Fe railroad people have just
issued 100000 new folders descriptive
of the six southern counties; 10000 of
, , which have been sent to Mr.. X. II.
Wade, their efficient manager here. and
10000 to Mr.. Ben. G. Truman, manager
of the exhibit of our four southern
counties at Chicago. A new and correct
map may be found upon the reverse side
OF this folder, taking in the new county
OF Orange. All persons wishing to OBJ
tain a succinct, yet comprehensive de-
scription, of this land of milk and
honey, where every human being may
peruse Tolstoi's Kreutzer Sonata, or
Remains Jesus, or Beecher's Christ, or
the ILLUSTRATED HERALD, under his own
vine and fig tree, may call at the Santa
Fe Offices and get the new folder free
and, we will add, the mailing of a folder
will cost but one cent.
The folder is entitled Southern Cali
fornia, and it is one of the best things
for its kind we have ever seen. There
Is just the information needed by the
home-seeker, and the brochure will do
the country it seeks to truthfully adyer-
tise inestimabe good. We trust that
the Santa Fe may be gamer by the
production OF this bright little period
ical, as all within the territory described
are greatly the gamers by the presence
OF the Santa Fe, which has done much,
is doing great deal now. and the Lord
only knows how much more it will do,
for the sections of country through
which its fast freight and passenger
trains run. This great corporation is
| putting on new cars, new engines, and
IN many other ways enlivening and i'm
proving it's service between California
and Chicago. Indeed it is only little
over three days and half between the
metropolis of Southern California and the
wondrous city of the (so-called) west,
and four-tifths OF those who travel be-
tween Los Angeles and Chicago go by
the Santa Fe. But this is reasonable.
1t is days less travel, which is a big
thing; days less risk, which is. of
course, bigger thing, and it is a days
less pungle for sleeping car accommoda-
tions nd grub, grub. The Santa Fe
has its good solid share OF scenery, much
of which is unrivaled. On the whole
the Santa Fe is favorite; and we. in
common with others who have made
Va" bOuIS3 llhC IL.
There is q big man at the head of 1t at
present. He is broad-gauged in mind
and heart. He came from the people
and sympathizes with them. He will
do the best he can for his road, without
squeezing his patrons. His efficient
lieutenants ably reflect his executive
methods, as may be seen in our midst.
1t has been said, with much flavor OF
truth, that corporations have no souls.
Admitted nowadays in all cases. But
there are exceptions. Ergo, there is a
urlent of human nature and fairness
permeating every rail and frog and tie
of the Santa Fe system. At least we
people of Southern California think so,
and we are not considered the greatest
fools ON earth.
But to return to our mutton: Go to
the Santa Fe offices and get one of the
new folders and mail it to some friend
who is cycloned in the summer and ze-
roed in the winter, and who is desirous
OF emigrating to a country where no hu-
man being has ever been frozen, or
prostrated by heat, and where
the terrors of lightning and
wind are only known except through the
telegraphic columns of the daily press.
Bid him, through this medium, to
come to country where there are fruits
and flowers all the year round; where
there are warm days and cool nights
fiom January to December; where there
are floral revelations from domes of
roses and chrysanthemums down to the
daintiest of daisies and violets; where
the linDet and the lark and the thrush
and the mocking bird sing sweet
canticles morning, noon and night, and
where there is a mngling OF the sweets
OF the land and the spices from the sea !;
and where also man may make the
evening of his life as radiant as the
most perfect morning years before,
when all was music and heyday about
him. We once heard an exuberant per-
son remark: II had rather be lamp
post in Southern California than a
millionaire in the east" We disagreed
with him. We would rather be mil
lionaire in the east, and then we could
spend ten or eleven months vacation
annually in this section. We would cut
off our coupons there and spend them
here. We would have our name in
directory there, but we would put in the
most of our time here. Indeed, we
would be everything but the lamp-post.
CALIFORNIA AT THE FAIR.