Telegram-herald., 1890-11-08

re rrst Raglish advertise nsns Of
watch 10 have any ka0wiedRe appeared
g. ne AsrcAFtas dyscaA of LoadOs. IN
the year lsss. Is Being thas of book On
ths Powes u Parliament; sas oas Of =
Somewhat n0re modern ehsraeser Is
found la ths a partial Iasslligsaeeg, OF
bas sane elty, "a i5so. inserted BY =
eoansry ssaslsnsn from wAOm svo
horsss lad been ssolsa TIE easiest
sdEsFsissnsn, IA New England u be-
iiesot - have besa thas Of one john
Campbell, priasod IA shs BOsson News
Letter In lfo4, aad. sorssusiy enough.
this SAs Aa ADVERTISE meat Tor Afver-
tsomeass At prices as lo- a. twelve
pence lt appears. however. that even
at this rate vo<y few ws~s - Be Oh
tanned
In 1881 v>skiy pspes sosisied the
Public AtVertiser wa Issued Ia Lon
don. which consisted almost wholly Of
advertlssneasA principally concerning
the arrival. sad departures Of vessels
aad the names Of books rcosnsly Issued
from she presk Other papers soon be-
gan ~ insert various kinds OF advertise
ments. sons Of which vere eNoeedingiy
curious. May OF she nosioes 80 this
period related 70 runaway apprentices,
fairs and coek-hghts burglAr1es and
highway rOboeriss. stolen horses. and
lost dogs, swords and soeas botties At
this time England swsrnod with negro
or malatto boys, who were frequently
offered for sale ~ means Of advertise
menss IN les 20 John HOughton. 2.
K ). Who CON lined shs business Of
apothseAry wish that Of dealer In tea
coffee and ehooolstc. commenced q
paper whLeh - nrst failed. bat revived
"a 1898; and by ais untlring persever-
ance snd incossant thought and study
he is credited vita having educated his
contemporaries into = true knowledge
az the ass and art Of successful adyer-
tisinE. His example. IN some respects,
might we'll % followed % the present
tine. for when qaack advertisements
found their way into hts paper be placed
n turned rule above them with the fol-
lowing rather broad hint: Pray mind
the preface TO this half sheet Like
lawyers. take all causes I may fairly.
Who likes not may stop here"
Al this period advertising was fast
becoming = science. and by the end OF
the eighteenth century matters were
very much "a We ind them now. al
though lacking entirely the genius
shown Ia such aS those OK the noted
Philadelphia firm. said 20 De written by
a talented newspaper man and former
editor. whose salary for this work alone
would astonish advertisers Of even =
generation ago.
Most OF the advertisements OF curl
Gus or amusing nature owe their singu-
lArity either 20 the eccentrieity Of their
composers or 20 carelessness on the part
Of some overvor<cd cO1a pOsitor or proof
reader. OF the erst OF these classes
many bona sde examples might DO
given, such as the one which appeared
some tine s-o IN 3 Pennsylvania paper,
evidently wrisssn BY clergyman anx-
ious 70 earn an honest penny outside OF
his probable slender salary:
Cupid and Hynen The little brown eottsgs
asCAabridxe. P.. Is the place % call 70 hsvs
th. marriage knot promptly ana strongly red
Iaguirc = Rev. 5. :. Whitc0rnb
A Georgia Justice ot the peace. how
ever. goes the minister one better. by
the closing sentence in the following an
nouncsmeat from the Rome lGs Trih-
une
WA~rrp-A couple who wish 20 marry 20
eel On Jnssice w,tsr Harris IN his new orics
over Bsss = 9fls rcsl estate 0ssc>. ne has -
oeivei as conmission sai ( . ready TO perform
marriage ceremonies - avery iov rate.
In some respects the English press
may Be said 70 sarpass the American In
paruliarisies Of ad vsrtising Here Is ar
Ingenious specimen extracted from 8
recens aamber OF religious journal,
upoa which comment Is perhsp unnec
csssr7;
A pfo-s young man S>-fres - - r-ccfvet
Into a respect abs family -hs-- she srcslieacs
q hie exsrspIs snd suPerior morality might y
considered ~ an essivslsst fos board nod lasg
tnEs."
The following advertisement ap
peared In recent nsnbsr Of the Lon
don Tsblssi
TO PARENTS Cnra1y ooT~ srd riris q an
age visited snt Vsaishsf ~ their homes bT
sSsrouzh a.sciplinarssn sccastoncs 70 afusin
t-.er corporal panisamsos All bad habit
cursi - cse 90 I've astsndsnces Fce, av'
sbnifngs tor t~o vssies. Aaars>s Bsreh.'~ =
oe NteTetan0 EnE. RcFNafJ -sF.-
warsed-A r-a1v plain cut sxpsrseuc>d ~
~-lciert rar-vueez tur threc girls cldes
sixs-e1i uasic. Fr-ueh SRI G<r-na. r>cnir-i
hFffiiancJ u r-nversstica. fascarattc1
r,s,rrr acd -vnrnetry u tcrs oeiected ~ q
the fatAer . mrch a norle sad ther- az
ercw1-nc ezns Address s.s>> pest-oe1cs
(1e--isn1'
The moss whimsical sdvsrstseDen :
hc-e~es. which "a hsvs recently seeS
l. shis. iD wAiah relief % sonsctencs Il
scagbt bT ne peaanee of psSlsosssoo
Is scve>r~d N = Rysspol paper
L>.tz trs--t~f vtrb r~st--asn- ss-nrzA~u
- sr.escs Fsero.rv a - cYrt.ias sfsez
rs>snl Ilsiv 49, a. s1erata. eas resrsss
uc-s 3e-rsy. sse s--s - s-*r>si
whl1e rrfe<viag - Aoreixn s1v-~stse
-@-s NE tsllsvtnx oa3 ssncusc-
usens ~htcA sDpesr~d Ia ia celoSn'