The Londonderry sifter. (South Londonderry, Vt.) 1883-19??, 1890-12-11

advertising dodge, heyy" Probably not,
but the incident compels attention, new
ertheless, to the old gentleman's abilities
in that line.
"Be careful to advertise in some shape
or other" said Barnum not long ago,
because it is evident that if q man has
ever SO good an article for sale and no
body knows it, it will bring him no re-
turn. The whole philosophy of life is,
first sow, then reap, This principle APP
plies to all kinds of business, and to
nothing more eminently than to adver-
Using. Ii a man has really good
article there is no way in which he can
reap more advantageously than by
sowing to the public in this way"
Barnum possesses a genius for ad-
vertising, not only in the newspapers
and by posters, but in many other ways
calculated to attract attention.
Another element of success which he
has, and which goes hand in hand with
his faculty for advertising, has been his
assurance. He has humbugged the pub
lie and then written book recounting
his methods with remarkable frankness.
These methods of his more active life he
did not seem to regard as anything to be
ashamed Of. They were to him brilliant
strokes. Preserve your integrity" he
said; sit is more precious than diamonds
or rubies. The most difficult thing in
life is to make money dishonesty. Our
prisons are full of men who attempted
to follow this course. No man can be
dishonest without soon being found out,
and when his lack of principle is dis
covered nearly every avenue to success
is closed against him forever. Strict
honesty not only lies at the foundation
of all success in life financially, but in
every other respect"
One who Is familiar with Barnum's
exhibition of the negress Joice Heth the
alleged nurse of Washington, 161 years
old, his woolly horse, his Feejee mer-
maid. and other manufactured or par
TALLY manufactured curiosities, may be
surprised at this explicit statement of the
case by one who could talk so well about
honesty; but Barnum was and is doubt
less strictly honest, as he interpreted the
word, and although he palmed made up
curiosities on the public he would have
scorned to do anything beyond what he
regarded mere shrewdness.
Barnum has never done things by de-
grees He has uttered some good words
about economy, but economy and pa
thence usually go together. Whether
Barnum has possessed these faculties or
not he has certainly declined to wait for
avenues, by which to reach the public,
to open up to him. He has opened them
himself.
In the days when Barnum was en-
deavoring to establish the American
museum. and later when in the circus
business, he used to do great deal of
advertising in the then prominent New
York papers, The Courier and Enquirer,
The Times and Messenger and The Her
aid. Might after night" he said. lat
the midnight hour and later, crawled
up these several newspaper staircases TO
put in these journals some fresh and
startling announcement about my bust
ness. even did This after the editor
had gone home, but the foreman in the
room had some authority
then, and would often put the matter
offered in type or make an announce
ment for me-
Barnum still looks back with pleasure
to his friendly dealing with editors