The Big Stone post. (Big Stone Gap, Va.) 1890-1892, 1890-12-12
WHEN.
fRy ID. T. NIuIle,t.)

hen YOU are particularly successful IN
your own line do not consider that as a
consequence YOU are fitted to succeed in
all lines Remember that great king
once made conspicuous failure rs a
cook.
When you are at your desk or behind
your counter ii is for the time :our home,
therefore be hospitublc. A business well
come often pavcs the way to II business
transaction.
When you wish 10 engage the services
OF IL person for Il responsible position, re-
member that it is an economical measure
TO secure capubic one, even if the first
cost is considerably more.
When your goods consist mostly of
staples, price and measure are most i'm
portant; il of Injuries, style and cxclu-
sivencss.
When YOU arc able to effect a saving in
your expense account. you have practi-
callv gained the same result as if YOU had
effected sale in amount many times in
excess of the rctrenchmcnt.
When YOU would make commercial
success, show a natural anxiety to sell.
A business transaction, like II painting,
needs feeling TO make it effective.
When YOU would compel another to
adopt your ideas, first seek 10 ascertain
their method of reasoning.
When YOU have learnt by intuition the
time to speak and the time 10 he silent
YOU have laid the foundation for sue
cessful salesman.
When YOU are told that "h0ncsty is the
hest policy" believe ii. but avoid practic-
ing honesty simply because it is policy
Real integrity needs no incentive.
When YOU are told that the demand
regulates the supply, remember also that
the novelty OF the supply often creates a
new demand.
When the "halancc sheet" OF bust
ness shows a fair or even living profit, to
''let well enough alone" is Il prudent
course.
When the years result shows net loss
the cause Of which is not readily APP
parent, examine closely the relations OF
expenses to receipts. and of sales to mel
profits.
When you wish to secure the full add
vantage of a cash discount, stipulatc first
for long time.
When YOU think OF an invention which
YOU intend to patent, avoid showing il
until YOU have secured your patent. Man,
valuable Inventions have been lost tt
their designers by lack of prudence il
this regard
When commercial traveller is particu.
larry friendly, respond with friendship, bu
do not allow his smile TO affect your bust.
ness judgment.
When YOU find goods in stock which are
unstable, either from style or location
dispose Of them promptly regardless o
cost.
Wien you ask a person for his candle
advice do not preface your inquiry will
an expression which CONVEYS your Owl
opinion.
When YOU would satisfy customer
with your goods allow him first to become
satisfied with his own opinion of them
Keep Yourself in the background as re
serye; force,
: Wien YOU remember that bankers ant
creditors are both friends to their own in
terests you will neither build on the
offers nor. complain when they decline t
assist.
When you arc inclined to argue with
customer, stife the feeling. Business i
not adapted to rules of debate.
When you own the exclusive sale for
desirable article put the price low ant
advertise .it,-brQadly.
=, Whcn-yom write Il business letter aim L
be concise, exact and brief.
When YOU make statements III an adver
tsement which you do not intend to full
comply with, you may make II Temporal
customer, but eventually it will injur
4 your business.
When you take advantage of cash dis
counts, YOU are indirectly paying you
swhep. s9.aealey is on the crest of tn
wave Of fashion he will lead his competi
tors.