The Ketchum keystone. [volume] (Ketchum, Idaho) 1885-1899, 1890-04-26
BUSINESS IS BUSINESS.
A Tale That Every Boy Should
Read and Ponder Well.

| AASAS AAVN0 AA VAS WY VA ANN
York a man who has accumulate
quite a fortune by simply advising
people what to do. There alway
will be large number of person
who are unable to rely on their owl
judgment; others come to a con
clusion with ease and certainty.
| A young man had accumulated
81 900 and was debating whethe
he should buy small candy stor'
with it, or whether he should lene
it on a mortgage. This latter h
knew was the secure way. The
other promised great profits. Ir
this perplexity he saw an advertise
ment: "Advice given to those 60
ing into business"
After stating his case the chan
cellor said:
"My fee will be SIS in advance.
When this was paid he asked:
''Do you understand the candy
business?"
"No; I did not think it was nee.
essary. / expect to supervise it
merely"
"Then you will lose all your
money in three months"
"You think I had better lend the
money on the mortgage?"
II do not say that. What is your
business? That is, what do you
perfectly understand"
81 know the pickle business
through and through. I can make
pickles of all kinds, but LIDO not
like it,"
"Never mind what you like. Go
and get a small place and make
pickles. Go from hotel to hotel,
restaurant to restaurant and sell
them. In ten years come back and
see me; you will have $4,000 at
least"
AS the young man was going away
he was called back.
"Here is a card; l want you to
put it where you can see it a hun
dred times day." These were the
words on the card Business is
business. Men don't do what they
can."
The card had a strange fascina-
ton for him; he read it with care
as he walked along the street. AS
he studied it new light seemed to
enter his mind.
He found a dingy basement and
began to arrange for his operations.
Of course vinegar must be got, sew
eral barrels of it; some was offered
him at 10 cents a gallon, some more
was shown him at 5 cents. (Which
shall l take?" He thought of the
words on the card. He seemed to
see people testing his pickles, and,
not liking them, depart without
buying. "They will know good
vinegar" thought he, and he bought
the honest stuff.
In a few days several tubs fma-
terials were ready, and he knew he
must market them. Now he greatly
dreaded to face strange people and
push his goods upon their notice.
He never had courage when a boy,
and now as a young man he felt
more timid, it seemed. But he
thought Of the words of the card,
and entered a restaurant. The ev
ident manager was blooming
young woman, and the pickle-dealer
was more afraid of women than
men. But business is business"
itself over and over in his
mind.
The answer to his statement was
that his pickles would be tried, and
if found all right would be pur-
chased.
"Glad I got that good vinegar,
thought the young man, and he be-
gan to feel that there was a certain
power in the maxim his adviser had
given. He began to feel courage
be had never expected in meeting
people and trying to sell his goods
to them.
Calling at store to get, if possi-
bic, an order for pickles in bottles,
he was quickly and rudely met with
Don't want to see any such stuff"
Noticing the utter dismay on the
young mans face, the merchant
said, short and sharp, 'Don't you
know enough of business to put up
your goods attractively?"
As he retreated, ruffled and dis
1eartened, the maxim repeated
tself over and over with this addi-
;ional sentence: "Itis business to
put up goods attractively." He
sought out a job printer and had
some handsomely colored labels
printed. "They will buy the bot
les," said a friend, '.just for the
picture you have on them"
When he had gained sufficient
courage he sought out again the
merchant who had rebutfed him.
I have come to make you pres
mt of a bottle of fine pickles" |,
HVNhx, Il n x,o,, m oEo mo y nroconf I