Tombstone daily prospector., 1890-12-27
ADVERTISING PAYS.
A Fact Established Many Hun
 dreds of Years Ago
Means Of Announcing Wares Before the Day of the New-paPer-Tbs Continent al and English Beti-Men-Mod-
 ~rn Advertising Enterprise.

The wise in the business world have for many ages syailed themselves of the science of advertising. says the Wash ington Star. One of the most ancient modes of attracting public patronage was by means of public eriers long be- fore the age of printing. The med iae- val eFiers used to carry a horn with which = sx the attention of the people when about to make a proclamation or publication. They formed a well or ganized body in France as early as the twelfth century. Under a charter from Louis VII. they were entitled to penny for every time they blew their horns, and could force themselves upon tavern keepers to cry their wares under gen. eral statute. They at very early per tod formed themselves into a corpora tion, and in i25s obtained from Philip Augustus favorable statutes of the most tyrannical kind.
 In England the public criers appear to have been National institution at an early period. They cried all kinds of goods, and were sworn to tell truly and well 10 the best of their ability and power" After awhile the bell-msn or town crier was appointed for the benefit of the community at large. In most ci the country towns cf Great Britain, and even in London, there are still bell-men and parish criers, though their offices are little more than sinecures- The provincial crier's duties are Of the most varied description, and relate to objects lost or found, sales by public suction q private contract, weddings, christening; or funerals
 But the bell-man as a means of adver Using has seen his last days. Nearly three-quarters of century ago in En gland wagons were driven through the streets surmounted by revolving tarrets on which were painted flaming an nouncements of coming events. and men on horseback rode up and down the prin' cipal thoroughfares with great bill boards strapped on either side of them to attract public attention.
 The first regular newspaper, The Ger tain News of This Present Week, pub lished in London in 1929, contained nc advertisements; but in l6S2 advertise ments appeared in something like tho present form in the Mercurius POliticus. Books were the articles earliest adver- rised- The great plague in London | brought forth the first medical adTer tisements. In I7OO Addison, reviewing | the advertisements of his time, speak; of their "cuts and figures" The Lon don Times was established in l7sS, but did little to reduce advertising to a sys | tenn, but demonstrated its value and i'm portsnce. The first American daily | journal, the Independent Gazette, o New York, l7s7, in its second year con tained thirty-four advertisements From that time on the growth of American advertising developed the fact that ex tensive advertising was legitimat' necessity to trade. The other grea metropolitan papers founded since ls3 have greatly popularized advertising A special feature adopted about thi; time was business notices an, special notices" commanding higl prices
 The demand for systematic advertise ment became so great that about ls2 the first advertising agency" in Amer | ica was established The business ha so grown that now for single firm [ advertise to the amount of S2O0, 900 year exeites little surprise. But thes agencies are too slow for great moder bazars, who change their advertisement almost daily. They employ an sdvel tising expert as one of the personnel 0 their establishments, whose only dut it is to prepare advertisements for tn newspapers Besides the adyertisin agercies there are now engraving com panies" devoted entirely to furnishin
 pictorial cuts for advertisement:
 Printers ink" used as synonymou
 with advertising, has become recognize
 ss an essential to success in the con
 mercial world An advertising expei
 ranks as an artist and commands col
 responding salary. IL is not merely i
 the enumeration of wares and goods tha
 he excels. but in the fine line draw
 ing' of sessonable hints and attractiy
 suggestions.
 4 RUSSIAN ROMANCE.