Wood River times. [volume] (Hailey, Idaho) 1882-1915, 1890-02-25
THE BEST NEWSPAPERS.
The Leading Authorities on this Dues.
ton lNclude The ~rimes' In Their
very Limited List.

ton lscimde the "rimes'' In Their
very Limited List.
Geo. p. Rowell & Co. proprietors
Of the American Newspaper Adver.
Using Bureau, No. 10 Spruce Street,
New York, have issued pamphlet
containing a choice selection of news.
papers for an advertiser to use, who
prefers to con6ne his advertising in
vestments to such rs are likely to pay
him best.
This catalogue names all the great
est and all the best newspapers. The
selection made includes every yelig-
ious. agricultural or other class week
~, having a regular issue of so many
IS ten thousand copies; all the great
monthlies, the leading dailies in all
the largest cities, and aims to name
the best paper in every county sea.
having a population of SO much Ms
three thousand, and every other town,
village or city having SO much as FIVE
thousand population, provided apaper
is printed which issues as many rs a
thousand copies week.
The total output for single edi-
ton Of the publications named in this
catalogue OF Preferred Newspapers is
between fifteen and eighteen million
copies, and is, therefore, more than
enough to place a paper regularly
with every family IN every State and
Territory.
The number Of American news
papers is now SO large that the great
advertising agencies do not fnd it
wise to attempt to specially repr. sent
them all, and at the las. meeting Of
the Association Of General Newspaper
Advertising Agents it was resolved
tina, each member should prepare n
list which while enumer~ting the best
papers, should name OIL abou, one
in ten OF all which are published.
1t has been demonstrated that fully
one half of all the output OF Am"rl-
can newspapers emanate from less
than seven hundred Offices, aud that q
list of more than ten thousand news.
papers can be made up, among which
no single one prints regularly so many
as a thousand copies. To have deal
ings with this myriad Of small papers
cannot be though. Of by the ma jority
of advertisers, and advertising
agencies find transactions with them
to be the reverse Of profitable.
The carefully selected list which is
now issued by Geo. p. Rowell & Co.
Is the first which has been put forth
in accordauce with the resolution Of
the Association Of General Newspaper
Advertising Agents.
It is issued by the oldest, best
equipped. AMI most fsvosably known
Of al the agencies, and is likely to
invite careful examination an critic.
ism from both advertisers and pub
fishers. Geo. P. Rowrll & Co. have Il
more thoroughly perfected system aud
better facilities for conducting the
necessary negotiations with news
papers and watching the fulGllment
of advertising contracts than has ever
been attempted by any other house in
this line in this or any other country.
At their Advertising Bureau, which
was established in 1865, have origin.
sted most OF the methods of conduct
ing such . business, which have
proved to be permanently successful.
They have issued the AMERICAN
NEWSPAPER DIRECTORY for twenty.
two years. They now advise their
advertising patrons that it will always
be we'll to confne advertisement IT
orders to papers selected from the
Catalogue OF Preferred Papers here
referred to, unless the advertiser has