The morning news. [volume] (Savannah, Ga.) 1887-1900, 1890-02-17
Benjamin Franklin ana Cornelius
Vanderbilt.


Two Of the most reliable business men
that America has ever known. have said
notable things on the subject of advertising.
Said the philosopher, Benjamin, my son,
deal with the mea who advertise. you will
never lose by it," A hundred years later
the hard-headed commodore added: "How
can the world know a man has a good thing
unless he advsrtises the possession Of itf
nized by every wide-awake merchant, but
like all truths, they may be taken too liter
ally.
DOES IT PAY Us TO ADVERTISER
It does not pay to deal with all men
who advertise. because all advertising is not
based upon facts.
We are often asked: "Does it pay you TO
spend such great amount of money in ad-
vertisingp Our reply is confidently given:
1T does pay US. aud the reason it pays is
that people have come 10 understand that
We neUer knowingly say anything in an
advertisement that zoe are not prepared to
carry out to the letter. That's the reason
1t pays US, and it never pays any one on any
other basis
IT DIDN'T PAY THIS MAN.
Some years ago a northern manu-
facturer flooded the south with advertise
ments of his organs, offering them at won
derfully low prices. For time he met
with immense success; oceans of orders
rolled in upon him; he was waxing rich /;
when suddenly people awoke to the fact
that nearly every statement in those fam
ing advertisements was either a cunning
equivocation or adown-right lie, with the
result that in few short months the fac
tory(0 was closed and the lying advertiser a
disgraced bankrupt.
NO MISLEADING STATEMENTS.
SHOW all this is simply intended to en-
phaslze the fact, which we think is pretty
well known already, that however much
we may exert ourselves to attract your at
tention to our instruments, our easy terms
of safe, and our general business methods,
we shall never make a statement in any
sense misleading, or address you with any
offer that we are not prepared to carry out
to the very letter"
NOW FOR BUSINESS.
This advertisement is intended to attract
the attention Of all people who may wish to
buy Pianos or Organs You may be one
OF those people, and we are going to show
you that we can sell you Piano at lower
price Quality considered) and on easier
terms, than can be had from any other
source whatever
STANDARD INSTRUMENTS ONLY.
Any business man with half an eye can
see that house like ours, with large CAPT.
tai, standing, twenty years of experience,
and yearly trade of half million dollars,
can dtOdys secure and represent the LEAD
ING and BEST INSTRUMENTS made.
We take pride in such names as CHECKER
ING, MASON & HAMLIN, MATHUsHEK and
STERLING, and we assure you that it IS
money sdUed at the start, to buy an instru-
ment that bears one of those names.
REGULAR BUSINESS METHODS THE BEST.
Good and well known instruments can be
easily sold upon regular business methods,
and do not require extraordinary schemes of
sale to work them of.
Our old and long established methods of
selling on easy installment plans, really
give purchasers every possible advantage
that is offered by any plan of sale what
ever, and an examination will prove them
to be more fair to the purchaser. Novel,
ties are tempting, but not always safe.
SEE WHAT WE OFFER.
First. We offer you the well-known
STERLING PIANO, the best toe haze seen
of its class, at $3.50 on the easiest of in
stallments. Two dollars per week until
paid for, will buy it, and the Piano lCiIL
be delivered tchen yOu make your first
payment. Read the description of this
instrument Full iron frame, IA octaves,
rosewood case, deliberately engraved
panels, unique and convenient sliding
music desk, overStrung SCALE three
unlSOns, ivory keys.
Come in and let one of our experts
show you what full iron fr0nle is, and
then see if any other Piano offered at
the same price has full iron frame.
Remember this is the same Piano we
have always sold at 1915. and the same
generally sold in other cities at from
$500 to $3.50; catalogue price $3.50. A
genuine $500 Piano at $3.50, and on easy
payments.
second. For six months past we
have offered. and tO
you, any MGthIsItek Piano yOu nldy Sc
Iect from 1926 up to 81, 900, on payments
Of tho dollars per 1ceek until paid for.
Remember that these are the celebrated
MATHUsHEK ORCHESTRAL uprights,
which We have sold for eighteen years
past, and which are the most popular
instruments in the south to-day.
Third. We will sell you any Piano we
represent, even a CHTcKERING GRAND,
on payments of two dollars a week I'M
til paid for, provided the difference in
price between it and our $500 STERLING
is paid in cash. A straight plan of pay
ment, fair contract, and taken all
around the best offer ever made to
Piano buyer.
Fourth We will sell Pianos on pay
ments of fifty cents per 10eek, and if any
one desires to buy on the deposit plan,
we will allow interest at sic per cent on
Fifth. We will make the same liberal
Inducements upon Organs as upon
Pianos
is IT BEST TO TAKE LIFETIME!
Just word as to easy installmeats. We
have always said, and say now, that it is
not always to the interest Of the purchaser
to buy Piano on extremely long time,
and as we try to make our customers. inter
ests our own, we advise the shorter time
plans of purchase, but we wish it dstin city
understood that no house in the world can
offer greater accommodation to purchasers
than we.
Save yourself future annoyance and
present loss by purchasing from
LUDDEN g. BATES 8. M. 81.
FEB. Is, 1890.
Nut For Our Readers to Crack.