Alpena weekly argus. [volume] (Alpena, Mich.) 1871-1893, 1890-04-09

to that somewhere" we give all due
honor:
A spider spun his web across
A merchants lonely door.
And said while he was spinning there.
This is the only store
Where can safely build my house,
And watch the buIfing aies.
But here I'm safe this is the firm
That does not advertise"
Sweet are the uses of advertising.
They dispel the seasons dullness and
remove cares wrinkles from the brow
of business men. They loosen purse
strings and impart motion to the
nimble dollar. They open vista of
continuous profit. They are the de-
light of thrifty housewives, and the
male bargain hunter cannot with.
stand their blandishments. They Gre
ate values. They beget competition.
They are the barometer of trade.
They create fortunes. Their friends
are on both sides of the counter.
They educate the people, and swell
the ranks Of shoppers. They are a
stirring force in every community in
which their arts are employed. Their
extent indicates the city's business,
and their style the city's style. "Show
me-" says Broadway merchant, "the
advertisements of city, and | will
show you the city's balance sheet"
"Tell me not in mournful numbers"
Advertising does not pay
For the mans non compos mcntis
Who would such absurd things iny.
Life Is real life is earnest"
And the man who hopes TO rise
To success in any calling,
Must expect to advertis G.
I'm the worlds broad neld Of battle,'
In the conflict of real life,
Advertising is the secret
OF achievements in the strife.
Lives Of rich men all remind us
We can make our lives sublime :"
And by liberal advertising
To the highest summit climb
For the benefit of those who abhor
printers ink as prime factor to the
advancement Of their interest, we
should state that Samson-the strong
party--was the first man to advertise.
He took two solid columns to demon
strate his strength, and several thous-
and people "tumbled" to the scheme.
He brought down the house.
Tell me not that advertising,
Is at least an empty dream,
For its charms more surprising
(And every one who has tried II wisely and well,
will acknowledge that its effects are far more
astonishing),
Than It's dull. old fashioned practitioners could
ever deem.
And whichever way thou turnest
Thou Wilt nnd upon the whole,
Those who advertise In earnest
Yes, we have only to glance at our wealthy
commercial Arms and We shall admit that
those who do the thing properly,
Soonest reach the wished-for gonl.
Mary had little lamb, its fleece
was white as snow, it strayed away
one summer day where lambs should
never go. Then Mary sat her down
and tears strea med from her eyes !;
she never found the lamb because she
did not advertise. And Mary had a
brother John, who kept village store,
he sat down and smoked his pipe and
watched the open door. And as the
people passed along and did not stop
to buy, John still sat down and smok.
ed his pipe and blinked his sleepy eye.
And so the Sheriff closed him out,
but still he fingered near, and Mary
came to drop with him sympathetic
tear. "How is it, sister, can you tell
why other merchants here sell all
their goods and thrive, and thrive,
and thrive from year TO year."
Remembering now her own bad luck
the little maid replies "Tbese other
fellows get there, John, because they
advertise.
Don't be stubborn, Just surrender;
Send US on your legal tender,
Send us on your advertising,
The result will be surprising;
Every dollar that is sent US
Will insure returns momentous;
II you don't believe our poet,