Democratic Northwest. [volume] (Napoleon, Ohio) 1869-1894, 1890-02-06
THE NORTHWEST
The Best Newspapers.

Geo. p. Rowell & Co., proprietors of the
American Newspaper Advertising Bureau,
No. 10 Spruce Street, New York. have issued
pamphlet containing a choice selection OF
newspapers for an advertiser to use, who pre-
fers to confine his advertising investments to
such as are likely to pay him best.
This catalogue names all the greatest and
all the best newspapers. The selection made
includes every religious, agricultural, or 9TH
er class weekly, having a regular issue of so
many as ten thousand copies; all of the great
monthlies, the leading dailies in all the larg-
est cities, and aims to name the best paper in
every county seat having population of so
much as three thousand, and every other town,
village or city having so much as five thou
sand copies a week.
The total output for single edition of the
publications named in this catalogue of pre-
ferred newspapers is between fifteen and
eighteen million copies, and is, therefore,
more than enough to place paper regularly
with every family in every State and Terri
tory.
Inc uuInUtE VI newspapers IN
now so large that the great advertising agen-
cies do not find it wise to attempt to specially
represent them all, and at the last meeting of
the Association of General Newspaper Adver-
tising Agents it was resolved that each men,
Der should prepare list which, while enum-
Grating the best papers, should name only
about one in ten of oil which are published.
It has been demonstrated that fully one
half of all the output of American newspa-
pers emanate from less than seven hundred
offices, and that q list of more than ten thou
sand newspapers can be made up, among
which no single one prints regularly so many
as thousand copies. To have dealings with
this myriad of small papers cannot be thought
of by the majority of advertisers, and adver-
tising agencies find transactions with them to
be the reverse of profitable.
The carefully selected list which is now is
sued by Geo. P. Rowell & Co. is the first
which has been put forth in accordance with
the resolution of the Association of General
Newspaper Advertising Agents.
1t is issued by the oldest, best equipped,
and most favorably known of all the agen-
cies, and is likely to invite careful examina-
lion and criticism from both advertisers and
publishers. Geo. p. RowelI g. Go. have
more thoroughly perfected system and better
facilities for conducting the necessary nego-
tiations with newspapers and watching the
fulfllment of advertising contracts than has
ever been attempted by any other house in
this line in this or any other country. At
their Advertising Bureau, which was estab-
lished in 1866, have originated most of the
methods of conducting such business, which
have proved to be permanently successsul.
They have issued the American Newspaper
Directory for twenty-five years. They now
advise their advertising patrons that it will
always be we'll to confne advertisement Or
ders to papers selected from the catalogue of
preferred papers here referred to, unless the
advertiser has some conclusive reasons of his
own for using others.
The population of every place where
newspaper is published is stated in the cata-
logue; county seats are designated, and the
circulation rating accorded to every paper by
the last issue of the American Newspaper Di-
rectory is given. Out of the seventeen thou
sand papers named in the Directory, only
about two thousand are selected; of these only
one hundred and twenty are issued in the
State of Ohio, and among these it is, perhaps
necessary to add, the Napoleon NORTHWEST is
given the prominence to which its merits en-
little it.