Clarksville evening tobacco leaf-chronicle. (Clarksville, Tenn.) 1890-1890, 1890-03-10
ANnNT THE CONSTELLATION.
A Strong Combination For Both Adver-
tiser and Subscriber

hAocA uAA0 S0boSAAOSA-
1t must be admitted that the news
paper business has been greatly over
done in GAINESVILLE for the past year
or two, and it has also been evident
that there was small profit in the
business for so many, and just such
an event as has transpired between
the Chronicle and the TOBACCO LEAF
was to be expected sooner or later.
1t has not only been hard for so
many papers, to live, but while do
ing little for themselves they have
been able to do but little compare
lively for the public, byreason of their
weakness and Inability to employ
the best means for sending out large
and strong circulations. Moreover,
while the competition has cheapened
advertising and reduced the
rates below fair compensation, it
has proven very costly to advertisers,
for the reason that circumstances
dictated to business men, the policy
of placing their advertising with all
alike, which increased the cost so to
rs per cent. with no better service
than one good, strong journal ought
to afford.
The business men of the city will
find that the consolidation of the two
Oldest and strongest papers in the
city will afford them better facilities
at lower rate for advertising than
they did as separate journals.
The union gives the TOBACCO
LEAF-CHRoNICLE the largest circula-
lation sent out of GAINESVILLE. The
Chronicle has always maintained the
prestige on the south side of Cumber-
land river, over all the papers in the
city, while the LEAF has held the
lions share on the north side, both
having the best class of readers in
the country, and there will be no loss
of readers by the consolidation, as is
generally the case, by reason Of many
readers being subscribers to both.
The work of going over the two
subscription lists of the weekly Chron-
icle and SEMI WEEKLY LEAF and
comparing them by pOstoffices has
been accomplished, except for the
carriers lists, and all conflicting
names stricken out of one list. Much
to our surprise even, only 1872 names
on the Weekly Chronicle list were
found duplicated on the LEAF list,
and in this number were about TWEEN
ty or twenty-five exchanges-less
than per cent. of the two lists du-
plicated. On the carriers list the
proportion will be much larger,
though the Daily has superseded the
weekly Chronicle there, and the loss
to the circulation in the city of the
combined papers will not be near so
great as it would have been before
the daily was started.
We hope to still further strengthen
the combination by marked improve
ments in the paper and to add large
ly to the circulation of both the daily
and semi-weekly.
The paper will be conducted strict
~ on business principles, and no
means or effort will be spared to
make it useful and acceptable to all
readers.
Advertisers who have heretofore
patronized both papers will reach
the same readers that both pa
pers furnished, weekly or semi-week-
ly, as they choose, for less money
than the two heretofore cost.
1t will require little time to get
everything well organized and we
beg indulgence until that is done, to
fulfill every expectation.