Evening star. [volume] (Washington, D.C.) 1854-1972, 1890-08-06
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THE EVENING STAR Is offered TO the puo-
lie, in good faith and with confidence. ns THR
BEST LOCAL ADVERTISING MEDIUM IN
THE UNITED STATES. In point OF fact, il
may be truthfuly said that it is without an
equal in this respect any whore in the world.
These averments are borne out by the figures
given below, which are compiled from the
sworn weekly statements printed in the paper
on each Monday in the year. and condensed
from the sworn tabular statements showing the
average daily circulation OF the paper during
the year 1889 published in THK STAR on the
18th of January, 1880.
Briefly stated, the points upon which the
above claim is based are these: That
L. The star has three times the circa-
Iation OF any other paper in Washing
ton!
2. The star. circulation i'm Washing
ton is double that at all the Other daily
papers published ian the civ added to-
gcthcrN
5. HE star has n larger and fuller
circulation ian the city where printed.
I'm proportion 10 reading and purchas-
Ing population, than amy other news
paper i'm the worId!.!
4. The Star has the largest regular
and permanent home circulation OF
my two-ccnt afternoon paper i'm the
United statcs!!!!
In support of these claims and TO show the
constantly increasing circulation of the paper,
attention is invited to the figures following:
DAILY CIRCULATION IN 1856 -s7-ss-sa
1851. 1856. 1857. IS~S. 1859
JAN...20.iS6 23.3SS 25.IsO eB.3S6 2,.SII
FEB. 22.029 2I,32I 2G.2a9 2e.IGI 2a.aaa
MAR-23,5i9 25,5sI 2G.oo9 2s.I90 3I.76s
Arr. .22.5's 2I,727 25,575 2s.tG6 2a.S5s
MAY. .22,I7i 2i.359 23.sI2 2G.s.s .s.6I8
JuNE..2I.s8s 23.9oe 25,II6 27.l5s 3o.I73
July. .i06 23.IS6 2l.SsO 26.363 2a.GJe
AUG.. .2I.ii5 22,36I 2I.S5s e5.5sI s>.5a5
sKPr l.O33 22.30a 2i,s05 25.3sI sS.t7s
ocT...2i,i97 2I.7cI 2I.>o, 25.9I6 3o.a29
Noy-..22,oIs 23.65I 25.G9s 2S.>II 3I.o53
DEC. ..23.OOO 2I.GS7 26.sG6 1878. 3I.653
-
Avge. 22,I23 23.6~e 25.iSI 27.O>2 10000
Increase 1900. I.559 I.So3 I.5gS 3.OOs
OF this remarkable average aggregate of
$1,000 copies circulated daily, no more than
l,l02 copies are sent out of the city by mail,
and LOG so to suburban places, by express
railway trains, etc., leaving as net circulation
In the city proper the PHENOMENAL PRO
PORTION OF 1928 PER CENT, or AN AGGRE-
GATE of 2. ,SS2 copies! OF this number,
81 AZ were delivered daily 10y regular
carriers at the homes of permanent sub
scribers.
The remaining 6,740 copies represent the sales
over the Office counter, at the news stands, ana
by newsboys. But of this latter number 4 very
large proportion is supplied regularly to per.
manent residents of the city living in lodgings
&c mot householders) SO that its whole circula
ton may be literally said TO be in the family
circle. While its aggregate circulation there
fore gives The STAR a diStpct. ~ and 1iciubs
position modern journalism, the fullness OF
fits home circulation, the extent to which
# is relied upon by members Of the
household, and particularly by the pur-
chasing portion of the community, are
the marked characteristics OF the paper,
to which no other daily journal now
published can furnish parallel.
This is no idle boast on the part Of the paper.
1t is a well established fact demonstrated TO
the full satisfaction OF the saGacious and enter
prising business men of Washington, who seek
and know where 10 find TIE LARGEST
RETURNS FROM THE MONEY PAID oUr
FOR ADVERTISING. This is proven by the
growth of The STARS advertising patronage.
Nothing can more surely illustrate tire
esteem in which any article is held by the
public than a constantly increasing demand
for it-day by day. week by week. month by
month, and year by year,-in the face of adj
verse claims and pretentious competition. The
figures following tell the story on this point;
NUMBER OF NEW ADVERTISEMENTS fRISTED L
1856 S7-Ss-ss