The Columbian. [volume] (Bloomsburg, Pa.) 1866-1910, 1890-10-31
POINTERS FOR AGENTS
What They Should Remember in Their
WOrlf,

The WORLD makes no profit on its special
offers and contracts. Whether subscribers
buy or do not buy makes no difference to it.
Its profit comes only from subscriptions. 1t
has selected a small number of premiums of
recognized worth. such as are necessary in
every household, and, by making special
contracts with the manufacturers, its read
ers are enabled to buy them at rates far be-
low the wholesale price. This is done as a
favor to its readers and to put them under
an obligation to The WORLD. 1t is not done
as a business speculation, and only sub
scribers are permitted to buy at these rates.
Very often the price sent is less than the
price The WORLD pays to the manufacturer.
for when contract Is made in which the
payment is part cash and part advertising,
the subscriber is asked to send only the cash
required and Is presented with the advertise
ing. The WoRLD IL the only paper that has
ever done this. but it is willing to go to the
trouble ard expense in order to make
friends. 1t wishes to make every reader an
agent, to the extent, at least, OF speaking a
Tho contracts. in order to get wholesale
and cost prices, are steel-clad. No variation
of any kind can be made IL them. and it is
useless to ask for anything different from
what is ordered.
THE woRLD's sole profit comes from the
goodwill It secures by saving its subscribers
u III,
and that in turn higher prices for adver-
tising. IL has built mp in three years the
LARGEST circulation ever known IN the United
States-over 1000. 600 copies weekly--by
fulfilling to the letter every promise made.
Agents may safely guarantee every offer.
THE WORLD desires as many good agents
as possible. IT believes that upon the terms
offered an active and intelligent cauyasser
can build mp paying business. Its valu-
able premiums and liberal discounts are an
excellent stock in trade.
nr Txfu Wguf ,p.,.
fhGt al letters contGintn0 renpftt1ncss must
be retaiped bv the cashier as couohers. and
cannot De reLerred 10 other departments or TO
the editor. Complaints should be made and
questions asked on separate sheets of paper,
that they may be sent Immediately to the
proper department..
The most important rule TO the agent is
that which requires him under any and ell
circumstances TO retain JrOm his remittance
The amount Of his comm lissfon. The entry
OF the remittance on the different books
must be hnal Changes or ensures cannot
be made, and the commission ia granted
only on, the condition that it will be de-
Jucted by the agent. If he does not deduct
him to send the full amount and months or
commission comm a5 , is to pnt THE W9RLP 70 an ex-
amount of the claim merely to verify ID
and see that he is not mistaken.
The WORLD desires that its agents shall
Ieeetye at the proIts on its weekly and semi;
be as large as possible. These editions are
sold to agents at price which allows us no
margin OF profit and an army of clerks can
not be employed without raising the price.
For this reason each remittance must be
final.
aXo, ACCOUNTS OF. ANY KIND CAN BE
OPENED. THIS RULE Is ABSOLUTE,
AM, NO EXCEPTIONS WILL BE MADE.
=, Unless the money accompanies the order
the mailing list. Orders for premiums not
accompanied by the cash are dropped in the
waste basket. Agents mnst observe this
rule. and should notify their subscribers OF
IT, so that they will not be expected to send
for the paper. until the snpscriber has paid
his money. II the agent wishes 80 keep ac-
counts with his subs bribers. and will send
US the amount out of his own pocket, run
Is at liberty to do 40; but THE WosLD can
not be held responsible for such transac-
tions, nor be expected TO refund money sent
for delinquent subscriber.
Never direct letter containing money or
on business to any individual. Address all