The morning news. [volume] (Savannah, Ga.) 1887-1900, 1890-01-16
THE CALENDAR CRAZE.
People Using Them to Decorate Their
Libraries and Parlors.

People Using Them to Decorate Their
Libraries and Parlors.
Did anybody ever see so many calendars9
Every store and Office has two or more, and
.,netirnes half dozen. Business men take
tham home and decorate their libraries, and
!. Is becoming the fashion to have them in
,arlors and dressing rooms. In fact calen-
ders are quite the thing now. The run on
them is remarkable.
Asa means of advertising the calendar is
widely used. Up to a few years ago the
insurance companies only got out calendars.
rivalry sprang up between them, and
some very pretty ones were sent out The
attention of business men was attracted
nv the scheme, and gradually the style of
advertising drifted that way. The plan is
a popular one, and the money spent in get
+i6g out the calendars for 1890 will run nm
into hundreds of thousands of dollars. The
amount of paper used would make a sheet
large enough to cover a good portion of
Georgia. The number of calendars dis
tributed throughout Georgia since the new
year came in would fill several railroad
cars.
The Autograph companies in the country
are making a speciality of getting out oalen-
dars. Over dozen representatives of ltho-
graphing firms were in Savannah before the
holidays soliciting orders for calendars.
Their assortment of samples was great
Some of the companies printed nothing
costing less than 25 cents. They were very
large plates, with every imaginable design.
The De Soto got out probably the most
costly, and a good many think the most
tasty. calendar seen in Savannah this sea-
son. 1t is a large silk face case, made as
frame for cards, which are slipped in and
out from behind the frame.
The insurance companies have kept up
their record. Some of their calendars have
steel engravings, similar to those on bank
notes, enlarged, with the calendar at
the bottom of the card board,
which measures probably a foot and half
SQUARE. The MORNING NEWS calendar is
no doubt more sought after than any. 1t
containe splendid engravings of the De Soto,
the new court house, and the new postoffice
Some of the calendars now being given out
are made of blotting paper. A very neat
and convenient calendar for business men is
the ''stub leafn calendar. 1t is provided
with 365 leaves, about 3x2 inches in size,
fastened together at the top like an oblong
book. The lower part of the leaf has the
day and date in large letters and figures,
and the top of the leaf is ruled memoran-
DUN.
Another convenient form of calendar is
that gotten out by some of the wholesale to-
bacco and liquor houses. The days of the
week, the month, and the dates are on a
single sheet at the side In the center of the
sheet is a place for memoranda. The
leaves are fastened at the top, in book form,
and the whole is fastened on a prettily
painted tin frame, which is made to set on
the desk. Some exquisite calendars have
been got out by the fertilizer companies and
brewing companies.
The railroads have also adopted the
calendar as a means of advertieing. Some
of the Geatest calenders got out are by the
railroads. So popular has the calendar
grown that it is quite the thing as a Christ
mas present or a New Years gift.
A party in Savannah received, not many
days ago, and elegantly hand-painted silk
calendar from an Atlanta friend. 1t was a
foot square with q silk ribbon containing
the month, the days of the week, and the
date 1t is made so as to revolve on q wheel,
and will be serviceable for several years.
A good many hand-painted calendars
were sent out during the holidays by young
ladies. The jewellers get out very pretty
designs. Some of them designed after
clocks and watches, with the calendar part
in the center as dial. The northern daily
newspapers have also placed a good many
calendars in Savannah this year. Colored
boys have been running over town distrib-
uting calendars ever since Christmas.
A business man on Bryan street has made
it point to save every calendar that came
along, and yesterday he counted them and
he had fifty-three. 1t is a pretty aSsort-
ment. They run from small three-inch
calendars up to fine steel engraved plate
calendars foot square.