The morning news. [volume] (Savannah, Ga.) 1887-1900, 1890-02-03
The Best NeWspapers.

Geo. P. Rowell 81 Co., proprietors of the
American Newspaper Advertising Bureau,
No. 10 Spruce street, New York, have
issued pamphlet containing a choice Sc
lection of newspapers for an advertiser to
| use, who prefers to confne his advertising
investments to such as are likely to pay him
best.
This catalogue names all the greatest and
all the best newspapers. The selection made
lncludes every religious. agricultural or
| other class weekly. having a regular issue
OF so many rs 10000 copies; all the great
monthlles, the leading dailIes in all the
largest cities, and aims to name the best
paper in every county seat having d popula-
ton Of so much as 5000, and every other
town, village or city having SO much as
5000 population, provided paper is printed
| which issues as many as l 900 copies a week.
The total output for a single edition of
the publications named in this catalogue of
preferred newspapers is between Is, 100000
| and 1905, COO copies and is, therefore, more
| than enough to place a paper regularly
with every family in every state aud ter
ritory.
The number of American newspapers is
now so large that the great advertising
agencies do not find it wise to attempt
| to specially represent them all, and
| at the last meeting of the Association
| of General Newspaper Advertising
| Agents it was resolved that each
member should prepare list which, while
| enumerating the best papers, sho1ld name
| only about one in ten of all which are puU-
| lished
1t has been demonstrated that fully one
half OF all the output of Ameri an news
| papers emanate from less than 700 offices,
and that list of more than 10 900 news
| papers can be made up, among which no
single one prints regularly so many as l, 900
copies. 70 have dealings with this myriad
of small papers cannot be thought of by the
majority of advertisers and advertising
agencies find transactions with them to be
the reverse Of profitable.
The carefully selected list which is now
issued by George ?. Rowell g. Co. is the
first which has been put forth in accord
ance with the resolution of the Association
of General Newspaper Advertising Agents
1t is issued by the oldest, best equipped
and most favorably known of all agencies.
and is likely to invite careful examination
and criticism from both advertisers and
publishers. George P. Rowell & Co. have
more thoroughly perfected system
and better facilities for conducting the
necessary negotiations with ne wspapers and
watching the fulilment of advertising CON
tracts than has ever been attempted by any
other house in this line in this
or any other country, as their advertising
bureau, which was established in 1865,
have originated nest of the methods of con-
ducung such a business, which have proved
to be permanently successful. They have
issued the american Newspaper DirectOru
for twenty-five years. They now advise
their advertising patrons that it will always
be well to contine advertisement orders to
papers selected from the catalogue OF pre-
ferred papers here referred to-. unless the
advertiser has some conclusive reasons of
his own for usi 1g others.
The population of every place where
newspaper is published is stated in the cata-
logue; county seats are designated, and the
circulation rating accorded to every paper
by the last issue Of the american NeOsDd-
per Directory is given. Out of the 17,0O0
papers named in the Directory, only about
1000 are selected OF these only twenty
four are issued in the state Of Georgia, and
among these it is, perhaps, not necessary to
add, the SAVANNAH MORNING NEWS is
given the prominence to which its merits
entitle it.