Arizona weekly enterprise., 1890-04-12
K. c. & G. W. BROWN.
TIE magical growth and prosperity

TIE magical growth and prosperity of southern California during the past decade has been brought about large lv by the influence and efforts of its newspapers in spreading broadcast \ knowledge of it's many advantages oi soir and climate. These were second ed and sustained by the people most liberally and the investment was Ppaying one. The home paper is sale S index of a community in the eyes of shrewd men of means and business. A California publication, in speaking ot this subject, very justly remarks that "through the newspaper IS the bes. mode of judging town and its people. A stranger with average in- after looking over paper carefully, can make an estimate that will vary very little. Many thous- ands of dollars have been ruthlessly thrown away in advertising this state through boom publications and fake advertising schemes. Napa county is one-et tLe victims, and has not learned enough to quit yet, as we un- derstand that quite number ot our winemen have agreed to pay the San Francisco Examiner several hundred dollars for advertisements to appear in Q boom edition that is soon to be published. This is very poor way to impress strangers. They readily re- coEnize the fact that such publications sre1gpttep out expressly for the pur pose and that the articles contained therein are paid for and greatly over drawn there is no reliability attached to them. It is the paper in it's natu ral state that is to form basis fo their opinions of county or town.
 of our county papers were reg
 hsent to eastern libraries and he
 gre confident that very bene
 sults would eventually ensu'
 :. bry often receive letters fror Kern people requesting sample col yses. of our paper. Besides papers thu given away we send quite a number copies to libraries, hotels, etc. Ever year our newspapers do several hul dre:l(ollars worth of advertising ir' st charge; in fact the papers do mo .,Shah their share, and we think it
 bore than just that the efforts
 he publishers should receive lit bore substantial encouragement" "a the Santa Barbara Independel
 that "every week we receive fro
 Iio twenty-five requests for sar pies, from people who have sor
 st in getting information of |
 state of affairs, the business pC i6ilities, etc. On subjects like the tho local papers can have no riva We always send the samplesasked i' at our own expense. and we kn' Sthat they have attracted many des
 1'amilies, who have since becor ms of Santa Barbara" This
 5 Tthe experience of every ney per published in Arizona and in lurse of year they contribute va
 le services to the public that [
 always recognized or appreciate Ae result of this gratuitous labor n
 pense is of general benefit and wh
 may indirectly prove of some adv lge to the unselfsh publisher, oth sften reap q rich harvest therein with no thanks to the active medir of it's promotion. With the rich sources nature has bestowed up Arizona, and the opportunities fp investment that are everywhere to found, the people should take gro CT interest in placing their local Mmpers among the eastern people. V will, sooner or later, be attracted hit by some of the many advantages llorious land possesses over all ct portions of our common country.