The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1890-08-07
HENDERSON, N. c.,

scale Of rates. Let them be as low 9
is consistent with the circulation. az
and influence of his paper, and the
let him maintain them at all hazarc
One way to compass this is to hav
your advertising book so arranged a
to be able to show all advertiser at
glance what other advertisers pay to
the same space for the same length {
time. This will be found highly sat
isfactory, and will very effectually fore
stall badgering. But there is anothe
kind of advertising which is more del
eterious, if possible, than even the clas
above referred to, and that is advertis
ing. and offering as premiums for ney
subscribers, etc, the large weeklies o
the North and West. The idea of tn,
publisher of small country weekly
offering the New York WoylA, for in
stance, as premium to his subscribers
All advertisers, but more especially
competitors, should be required to pa,
for their advertisements at regular
rates in cash.
1t is greatly to be hoped that will
the era of prosperity which, apparently
seems to be dawning upon our beloved
State, publishers will be able, in the
matter of newspaper subscription, tc
adhere resolutely to the "cash in ad-
vance" system. While in no wise re.
sponsible for the credit system, news.
paper men are its most helpless vic.
TINS. All other trades and professions
can secure themselves and obtain com
pensation, in the way of interest, for
deferred payments; while publishers
receive no more from subscribers who
pay on the last day of the year than
from those who pay on the first day.
This is manifestly unfair-it is not
business. Many of the Northern
papers still adhere to the ante -bellum
system of adding IS cents for six
months or 50 cents for twelve months,
to the advance price, and we think
they are right. If the money is not
worth anything to the subscriber, let
him pay it to the publisher if it is
worth something to him, let him pay
for the use of it during the year.
And now, brethren, having briefly
touched upon very few of the topics
which will claim portion of your de-
liberations, l bid you God speed in
your noble calling the grandest that
has ever been entrusted to mortal man.
Use your power and influence for
T" Country, God and Truth" Let us
emulate the virtues of the greatest and
the noblest Of the living, and never al
low rivalry to blight or wither we'll
earned laurels. Let us stimulate our
brethren while living, and let us per-
petuate and cherish their memories
when dead. Genius knows no bounds,
and so we, in honoring and revering
our illustrious dead, should obliterate
State lines, and recognize in the late
Henry w. Grady, who, apparently at
one bound, reached the topmost round
of the ladder of fame and destiny,
brother, who, though more highly cul-
tured and gifted, was not more de-
voted to his profession than you.
While we may admire his God given
intellect, we can practice his virtues.
Let us aspire to that broad and lofty
patriotism which made his utterances
as highly priced in the North as in the
South. Thank God for such men
men who conscientiously use their tai
ents for God and humanity, and who,
though cut down in early manhood,
,an, undaunted, face the "King of
Terrors.''
Finally, allow me to thank you sim
:erely for the honor conferred upon
ne a year ago, when you called me to
he highest position in your honorable
oody; the honors came alike unsolic-
ted and undeserved. recognized in
t the seal of your approval of my de-
'otion to journalism and the best in
erests Of this Association, rather than
ny ability to preside over the deliber-
lticns of such an intelligent assembly !;
md beg to assure you that the COM
'liment was none the less highly ap-
'reciated. Twenty of the best years
If my life have been devoted to jour-
and upon it the remaining |
'ears of my life shall be bestowed.
To you my young brethren, who are
ust starting out, l would say press on
glorious destiny awaits you. Use,
'ut never abuse, your exalted privi-
eyes; and never forget that your
'aper is an honored and confidential
isitor to the purest and best homes in
his highly favored land. Give the
ews, but never at the expense Of
ound morals and pure religion.