Evening star. [volume] (Washington, D.C.) 1854-1972, 1890-11-22
''Good Enough for Anybody aud Cheap
Enough for Everybody"
4 FEW WORDS PERSONAL

That The EVENING STAR should exemplify
the sentiment quoted above has been the
steady purpose Of its present management. ever
since it assumed control Of the paper. Its con-
slant aim has been to print all the news, local,
domestic and foreign. at the earliest moment
possible; to comment upon it intelligently; to
discuss all questions affecting its readers dis-
passionately and fairly; to stand up always
and firmly for the rights and interests OF the
people of Washington and the District Of Co
iumbia;-to become in short, q complete, high
class family newspaper, which would be re-
regarded as, and actually become,
daily necessity to the members of every
household within its reach. How far this
high ideal has been realized, in the estimation
OF the public. the phenomenal circulation OF
HE STAR attests in most unmistakable terms
10 the ends its conductors have ever kept in
view, patient industry, slecpless energy, judi
cious enterprise, fair dealing. honesty Of pur-
pose, and unstinted expenditures in the pro-
curement Of news and in providing an outfit Of
the best and fastest printing machinery in the
world. have been inseparably united So much
for the past, with which the people of Wash
'ngton are familiar. As the future may be
judged by it, SO, therefore. the readers of the
paper may feel assured that the high position
1t has reached will always be maintained. and
still higher point touched and held if possible.
As its patrons know, it has always been tho
rule OF the paper that the constantly increas-
ing demands for advertising space should not
be allowed to curtail the room necessary to
keep its readers fully posted in all the happen
ings OF the world which properly interest intel
hgens and right-minded people, and, further
more, that in typographical appearance its
pages should be at least equal TO those Of any
daily paper in the country. For some time
past, with the space II command, it has been
difficult to harmonize the opposing demands of
advertising and reading matter, while the high
standard Of typographical excellence has not
been maintained as completely as could be de-
sired. Accordingly, for the purpose of serving to
the fullest extent the interests of oil its patrons
The STAR will on Monday next appear in new
and beautiful dress throughout, and coincident
with that event its eight comely pages will be
permanently enlarged to eight columns each,
in lieu Of seven, as now-making an increase
in the size of the regular issues of the
paper equal to an addition of page
and one-seventh to its present form.
This important enlargement will make The
STAR one Of the very largest daily newspapers
in the United States, and, indeed, in the world,
as it has long been acknowledged to be one of
the best and handsomest
With the engagements and improvements
made in the paper from time to time, as its
patronage justified, its readers are more or
less familiar, in q general way; but a single
illustrative comparison out Of number which
might be cited will bring that point more
plainly into view. When its present conduct
ors took charge of the paper, now a little
more than twenty-three years ago, it consisted
OF only four pages, in size 1511z by 2O15 inches,
each, thus furnishing total of 1871 square
inches of print per day. On and after Monday
next there will be eight pages, each 49, by
22]5 inches in size, thus giving to the patrons
OF the paper an aggregate of $3.50 square
inches Of printed matter daily, or nearly three
times as much as was originally furnished. 1t
may be said here, also, that within the period
named the expenses Of carrying on each
and every department of the paper have
increased. in even greater proportion than
the size Of the paper, and in some of them as
much as four or Ave fold; but Notwithstanding
all the great benefits the readers Of the paper
have thereby reaped, both in the larger
quantity ard better quality Of reading matter
furnished, its cost to them, has not been ad-
vanced so much as the least fraction of q far
thing. The price at which it is furnished now
is precisely the same as when tho present man.
agement assumed control, viz: cents per
single copy, at the Office, and Al cents per
month, delivered to subscribers at their resi-
dence anywhere in the city.
This is a business record Of which we think
any enterprise or establishment might be
justly proud. And SO OF the future, Of which
the past is a pledge. As heretofore, SO here
after no expense or pains will be spared to
keep The STAR at the ''very fore front OF
journalism" I" and to make it, as it has alwa ys
been, "Good Enough for anybody, and Cheap
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