Spirit of Jefferson. [volume] (Charles Town, Va. [W. Va.]) 1844-1948, 1890-09-16
MISCELLANEOUS.
Monthly Auction Trade journal
for September, 1890.

III 0GDtGitIQGGT oSOs
We underbuy becaus We can; we undersel
not alone becans we can, but becaus We VIII.
.ttsWe think thetarget of success can be attained
qutker BY clos margin Of ilve per cent. than
upon ten under the old rules and regulations
and the march from the ''hole in the wal, q
Church street to the Babel of Broadway il
fourteen years, cllnches the iron law to de6
certainty.
Under the old time laws, buying and selling
regular we wud still be hanging out in that lit,
tie old unforgoten thorofare; under the agresiv
and progreslv laws of fye-per-cent. net spot-
cash we stand near the top
1t was not alone becaus we underbaut. bu,
that we undersold
The pathwa to victory 4 liyelier than In the
years when the old Regular had his full swa.-
The certain chances of the cash sistem, clos
and low for coin, ar driving legious from the
old turnpike, wher nlnety-four out of one hun
dred fel, to the strait ateelrail wher scare six
of the hundred fail to roach the top. The old
timer sold on esy terms but upon the hi tariff
rntes-his customers in turn improved upon
the liberality of terms, dubling aud treblinethe
tariff taxation but depending upon the wether
crops and a Thousand other chances for hisp
The ages of drery, hopeless xpectation and ex-
perienc has proved to al who vii lern that the
terrific tariff of so and 100 per cent. viii not be-
gin to meet the apAling shrinkage of Ledger
loses. The rekles and ruinous sistcm hns &C.
tnaly worn itself out Peple who never had
any money under tue old plan hay lots Of il
when real yalus arc placed upon Vic counters
with a ticket that means cash down. at the
genuin bargain uiust be ther upor TINT table--
regular goods on regular terms vii not fetch
the cashs ther Inust be iuducesnent IN aurn
si,iif-i ilal.ai r1ia,-ls.s.z tii5I a.=,
this IS che card that is Winiug frdqi
LegioHs vast numbers who hav ben crippled or
crushed by loses inevitable undct the tyraDy Of
credit. Thousands of lstars from men Of abil-
ity and integrity faced by thq last desperate
alternativ, tired and worn out By gsaEiety and
despair, smashed beyond recognition between
the miIstones of debtor and credItor-nt last
appeal to the author of the Rouss SYSTEM for
advice, determined to go nofarther over the
downhil road-usually beginning after this
fashions: "Aftor years of toll agenst fate fnd
/ must quit or change; began with.,a thous-
and in hard cash, owe i've thousands my "a
sets amopnt to ten thousand on tho book my
stock has run down to nothlngS am unable
to collect henc can't pa. therfor can't buy any
NOR goods. Hundreds of my best customers
hAv promised, but the crops hav failed and
tina vFnpt another year. and my creditors wont
wait-Shat shall DOR The same mail brings
hundreds OF letters IRON representative Of the
coroct sistem of Misunderstanding after this
fashion: enclos check for to-dAy'G operation.
RushI ol Rush on the goods faster than chain
lItenin; ESQ OF thih dept, $50 Of that o25 o
another. Records hmRsht every de-. Tho pc
pie ~ crazy and keep uS on the jump oll th
timo-n check evryda and shipment for ever.
check" This Ia simply the difference betWee
tho rite and tho rong way of "geting ther. -
The Raqueter asks no advice or aimpathy;
rides barebac the whirlwind or the cyclone AM
his daredevil audacitY and ambition and en-
thusiasm is backed by the mases With the al
nifty dollar To the subordinate etanding o.
the ledge of fate we hav but one answer: BE
gin it all over agen, but start rite. One hun
dred vii open the bal ct Is duble what tho rite
had u years ago.) I exact q pledg that D al
no NOR than 25, or better still, 20 per cent prot
It and for cash down only, and conhne you
trade with our honse. This Is al that can b
sed upon tho subject. It zausts the vocabu
larry. had almost forgotten avoid the hors
race, the chicken ite, the pard and faro. Stu
, to yor busines with a loyalty and devotion tina
counand tho gratest mesur Of popularity an
prosperity. The first in the erly normal d
longs the last at mite. 5uceS VII cum to you o.
the wings Of the wind. Tho pepIe vii silk t
that man who Is ther champion-who ftes the
battles OF low prices. The brain tearing prob
lens Of debtor aud creditor is fully and hnal
auserd by the musical melody Of the almit
dollar.
I ask no merchant TO follow me over an N
{ troden road thru the wilderness Of experimer
and theory. Simply follow the strait lines an
the iron laws that led our concern from "a
ashes and ruins Of poverty to supremacy
Evry sueesful enterprise is q standing advel
tisement to which we can point With pride.
failure is deplorable not alone TO the actor 81
the baclier Of the enterprise. Under your sal
sistem hay yor goods or yor nonyi bnt ur
der the uncertainty Of ledger laws q hav
nether-evrything is on the pages wet VII
swet and tears and gon forever. Under th
xtreme bottom tarif of 90 per cent. o can't e
! your goods fast enuf, tina melt from yor she
l ves fosters than D can Fsplenisb, and the ne1
: da the cash sales AZ a. hedquartefs FOR nueths
daily shipment Yor bristiing, string, thrivin
beehive is alive with xcitement oyer the dal
arrivals Of novelties sumthfng new eVry time,1
: that peple dnd It absolutely necessary TO vis
yor headquarters eYrY do in order tolEeep abre
Z Of the times Evan yor price list ge.s behin
: with the changes Dc after do Of yOr duefuatin
9 quotations. U had diverted the bargain 1
9, the last arfyal allows Ito quote At t8. Tin
Z the Raqueter keeps ia advance OF the times.
Look sbak over the comeTeiai battlefield ol 4
present geneyation-sa Q years-to 1870. ~
NOR than dozen men of that d. az on q
? front now scare tllatnpr holding their on
: and whilst the minority stu hold on and ket
L mp tie hopeles Etrugls, the Tast majority h
z ben swept into oblivion BY that eancsro cor
/. msrce cald the Ledger. Among the iater y