The western sentinel. [volume] (Winston-Salem, N.C.) 1887-1926, 1890-03-20
HOW TO ADVERTISE.
A Citizens Views on the Best Way to
Boom Winston-Salem.
ICnrresnoa ence of The ,SeafiueIl

| "A Citizens Views on the Best Way to
Boom Winston-Salem.
GCorrespoa enre Of The Sent;nel.l
There is II movement on foot to adj
| verti<e Winston Salem through
the columns of the New York World.
The World proposes to publish eight
letters, descriptive of the Twin-City
for the sum of $4,000.
| We learned the above from last
week s. issue of THE SENTINEL. 1t is
with qualification we note the ear
nestness of our business men in try
ing to develop and build up our city
by advertising it, but we think there
is better way Of doing it, one that
| is much cheaper and one which we
| think, will prove more effective, than
the one proposed last Tuesday night.
In that meeting Mr.. James A. Gray
said that Atlanta was built by the
Constitution, her own city paper.
Now, why should we have another
| states paper to advertise our city?
If we did not have within our city
limits the means of presenting to
our country WinstOn-Salem in it's
most attractive light and in typog-
raphical neatness which will compare
favorably with the World or any
other paper, We would not say a
word; but right here we have paper
which will answer the purpose better
than the World or any other paper.
l speak of THE SENTINEL; it is an
old reliable paper, established even
before the N. Y. World. We do not
mean to depreciate the World, we
think il great paper, but we do
think a Winston paper the proper
one to advertise the city. Suppose
we subscribe $500 for the advertising
of the city through THE SENTINEL, it
to issue 500 extra copies for three
successive months, one issue each
month, these 1900 extra copies to
be sent to capitalists in the North
and other parts of our country; the
descriptions to be written by a COM
mittee, or the editor; will not this
one proposed? The men to whom
these papers are sent, will scan them
closely, for when a paper is sent to u
man gratis he looks to see what is in
it of special Importance to engage
his attention, for he knows it was
sent for Il special purpose; and, when
the paper is opened and column after
column of interesting sketches of our
city meets his eye, it's attractions, re-
sources, advantages, etc, he will
give it earnest thought and probably
decide to invest some of his money in
the city, which judging from the
paper. promises to be a great city.
By sending out these copies you
reach directly the men whom you
wish to interest, besides putting these
descriptions of the city in the homes
of THE SENTINEL's regular subscrib-
ers, of whom there are many all over
this and other States. You will not
have spent but one-fourth of the
sum first mentioned, it will have at
tracted more attention, and then if
you see fit, you can expend more in
the same way or adopt other means
of advertising our city. The editor
will throw his soul into the work and
give you the best job possible. not
only for the money in it, but because
the city's interest is his interest also,
and the World can have no interest
in the matter except the dollars it
represents. Each printer, thrO' whose
hands it passes will do his best and
see that the words have the best look
type can give them, for it will be to
advance the development of "their
city, WinstOn-Salem."
We propose The SENTINEL instead
of one of the other city papers be-
cause it receives more of the State
and city patronage than any other
here; it is a better established paper
and we feel assured that it will serve
the city faithfully.
Now, fellow-citizens, think over the
matter; let us by all means advertise
our citv, but as the people here fur
nish the means, let the work be done
in Winston-Salem. Let Mr.. Long
and The SENTINEL be to us what Mr.
Grady and the Constitution were to
Atlanta, and as the people furnished
Mr.. Grady with the cash to boom
their city, and as the result was SO
satisfactory to all parties, let us fol-
low their example and let our paper
boom our city Let all think over
the matter and we hope it will result
in the acceptance of the cheaper and
better plan. A CITIZEN