Evening star. [volume] (Washington, D.C.) 1854-1972, 1890-07-09

a -
THE EVENING STAR II offered 70 the puSs
lie, in good faith and with confidence, a. THE
BEST LOCAL ADVERTISING MEDIUM IN
THE UNITED STATES In point of fact 10
may be truthfully said that it is without Al
equal in this respect any where in the world.
These averments are borne out by the figures
given below, which are compiled from the
sworn weekly statements printed in the paper
on each Monday in the year. and condensed
from the sworn tabular statements showing the
average daily circulation of the paper during
the year 1889, published in THu SrAR on the
18th Of January, 1880.
Briefly stated, the points upon which ths
above claim is based are these: That
4. The star has three times tbe circu-
iasion OF any other paper In washing.
toni
2. The STARE circulation In Washiag.
ton IL double that os an the other daily
gether!I
3. lhe Star has q larger and fuller
circulation In the city where printed.
In proportion 60 reading and parchas.
img population, than ANY other news-
paper In the worIdi!!
Z. The star has the largest regular
and permaneat home circulation %
amy sSvo-ccns afsernooa paper Inn the
United states
In support Of these claims and 10 show the
constantly increasing circulation of the paper
attention is invited TO the figures following;
SAiLr CIRCULATION IN 1855 -s7-ss-@
1855. 1856. 1857. ISM. ISsa.
JAM. .2o,ass a3,;sss 2s,4,o s6,3ss 2,,s4I
FEB. .22,02s 2s,32I 2s.2ss 27,IsI $4,000
MAR.-.a5,5ss 25,5s4 2s,OOs ", 4so "a, ,ss
APR. .22,5sa 24.s2, 25,5,3 2,,lSS 2s.ss3
MAY 22,as4 24,3ss 25,si2 26,s22 2s,sIs
JUNE .2l.ssS 2s.so2 2s,IIs 2,.45s 30.I,3
uLf..2l,4OS b, is6 24.ss0 2s,3s3 1850
AUG. .2I.4is 22,364 24.s5s 25,52I 1855
sErr 2l,O33 22,302 24.sO5 25.324 2s,4,s
ocT...2I,is7 2I,7OI >24,s87 23,s4s .32s
Nov- .22,0iS 23.65I 2s.sss 2s-sI4 3I,O53
c.-23.OO0 aA.Sss 2s,4SS eS,s5a aI.6s3
Ay'ee.22,l23 a3,6s2 2s,4ss Q, .osa $4,000
Increase ....--. 1,35S 1.SO3 I,5ss 3,OOs
OF this remarkable average aggregate of
S0,09o copies circulated daily, no more than
l,l02 copies are sent out of the city by mail
and ], LOG go to suburban places, by express
railway trains, ETC., leaving as u net circulation
In the city proper the PHENOMENAL PRO-
PORTION of s2N PER CENT, or AN AGGRE-
GATE Of % ,SS2 copiesi OF this number,
n ,142 were delivered daily by regular
carriers at the homes Of permanent sab
scribers.
The remaining 6,74o copies represent the sales
over the Office counter, at the news stands, ans
by newsboys But of this latter number a very
large proportion is supplied regularly to per-
manent residents Of the city living in lodgings.
&c. (not householders). so that its whole circula
ton may be literally said to be in the family
circle. While its aggregate circulation there
fore gives The STAR dastanctiUe aud esoidbs
position in modern journalism, the fuliness OF
its home circulation, the extent to which
- 70 uPou w suOhscNHb VI tno
household, and particularly by the pur.
chasing portion Of the community, are
the marked characteristics OF the paper,
to which no other daily journal now
published can furnish a parallel.
This is no idle boast on the part Of the paper.
1t is a well established fact, demonstrated to
the full satisfaction of the sagacious and enter
prising business men Of Washington, who seek
and know where to find THE LARGEST
RETURNS FROM THE MONEY PAID OUT
FOR ADVERTISING. This is proven by the
growth of The STAR's advertising patronage.
Nothing can more surely illustrate the
esteem in which any article is held by the
public than q constantly increasing demand
for it-day by day, week by week, month by
month, and year by year,-in the face Of sd-
verse claims and pretentious competition The
figures following tell the story on this point;
EuxBER OF NEW ADVERTISEMENTS IkNrKD q