Perrysburg journal. (Perrysburg, Wood Co., O. [Ohio]) 186?-1965, 1890-05-24
GOOD ADVICE.
Tho Importance of Dealing Directly with
the Consumer.

Tho Importance OF Dealing Directly with
the Consumer.
Admitting that this is time of agri-
cultural depression, and that common
products sold in the ordinary way on
the common market leave no profit to
the producer, the Breeders Gazette
insists that there is still room for those
who will supply the markets with high
grade goods If the consumers can learn
of the existence and merits of such. In
discussing this topic few weeks since
mention was made of the enormous
changes that have taken place in the
West the last third of century, during
which time great cities have sprung up
in which wealth has accumulated and
wants have multiplied ten-thousand-
fold. At that time reference was made
to the ingenuity and enterprise of arti-
sans in the city workshops in providing
| innumerable articles of luxury and
beauty through which money is wrested
from those who have it to spend. While
in pioneer days, in both city and coun-
try, simplicity was the rule and all were
contented with the necessities of life,
thousands have now accumulated so
much of this worlds goods that a large
part of the annual expenses of each
household is not for necessities but for
luxuries. Is not the country greatly
behind the city in the effort to supply
people of means with luxuries, and
is there not here an open field that
could we'll be occupied by many of our
| readers?
In the cities there are thousands of
families that would gladly purchase
dairy products direct from the pro-
ducers, provided always that they be
fresh, of fine make, and delivered
promptly at the agreed time and in at
tractive packages. Many farmer this
year is thanking his lucky stars that he
| is getting twenty-five cents pound the
| year round for his butter, and many a
city home rejoices that the butter ques-
tion has reached a satisfactory settle-
ment To acquire and retain the GUS
! toners is part of the business that
| should receive careful attention at the
hands of the producer. Only last week
we heard two farmers discussing this
subject. Said one: 81 am selling forty
pounds of butter a week to Chicago
customers, for which l get twenty-five
cents pound at our railroad station;
the demand is greater than can supply
| at present, though | am increasing my
herd as fast as my circumstances will
warrant" Queried tie other: IF the
call is greater than you can supply from
your herd why don't you go out and buy
good butter from your neighbors and
meet the demand?" II dare not" said
| ha Hrut T
my neighbors' butter, and do not care
to run the risk of losing my customers
The first man was cut out for the busi-
ness; the second would make a failure
of it. In paying good price for prod
uct the customer is entitled to fair, hon
est treatment at all times, and every
producer will find difficulties enough in
keeping his own products up to high
standard without having any thing tc
do with goods bought from neighbors,
who are only indirectly responsible at
best. In every business except common
farming reputation cuts an important
figure; it is the lack of this that makes
grind out of many farmer.
In endeavoring to reach the customer
directly many are at loss how to pro-
| Ceeu. y suggestion may aSSlSU. AL
have friends and acquaintances in cit.
les, and these can be called upon for a
little aid in furnishing names, and per.
haps giving reference. Sample pack
ages may be sent gratis to parties, solic
iting custom, with a statement of what
such butter will be furnished for by the
year. We have in mind Wisconsin
farmer who came to Chicago provided
with business card stating his special
ty in butter. He took his place on one
of the residence thoroughfares one
morning and gave his card to the men
as they came out from their homes tc
take the cars for their places of bust
ness, and he found no trouble whatever
in securing customers for every pound
of butter he could make. In every line
of business but farming no incousidera
BILE portion of the cost of conducting il
is in soliciting patronage; nor does thi:
end with money, for the best of though
is expended in the same direction
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