News and citizen. [volume] (Morrisville, Vt. ;) 1881-current, 1890-12-04
"Snan" Advertising Schemes,

There is probably no branch of
business so little understood by bust
ness men generally, and there is GER
tainly nothing SO essential to success
in any mercantile or manufacturing
enterprise as advertising. The most
successful men in both advertise in
newspapers; and no one who has any
foresight or experience would think
of not using newspapers first, and
other mediums only as an adjunct.
No field is so thoroughly worked
and so much ingenuity displayed to
induce people to invest money as in
these numerous schemes which are
generally of but little benefit and of
ten worthless. Thousands of dollars
are annually expended in this way
and people will patronize them, pay
ing eXorbitant prices for some tran
sient benefit; people who would re-
fuse to pay the same money for a
standing advertisement in a local
newspaper.
This class of people is the first to
complain bitterly when outside par
ties who understand their business
open in their midst and take away
their patrons by liberal newspaper
advertising. They censure the news
papers because they carry these adj
vertisements for strangers, and they
seem to forget that the press has any
power until it is demonstrated to
their disadvantage, when they invoke
its influence to correct the very evils
they are directly responsible for
Nothing delights wide-awake, ener-
getic advertisers so much as to get
into a locality where those in bust
ness are too penuriOus or Indifferent
to make use of the newspapers, and
when they do there is both profit and
amusement in store for them.
There is no safeguard like a local
newspaper. Nothing can do more to
keep up town and help business
and merchants, above all, should
give them the preference. Yet fire.
quently the only return the newspa-
pers get for their enterprise is depre-
citation from those whom they have
benefited both directly and Indirect
ly. As long as this is the case, news
papers will be prone to welcome new
Corners in the field, even if their visits
are brief Harrisburgh (Pa.) Call.
Benjamin P. Shillaber, better known
as "Mrs Darlington" died at his
home in Chelsea, Mass, last week,
aged 76 years. Thus passes away a
pioneer American humorist, and one
of the most genial men of his age
He has gone to the land of no laughter,
This man who made mirth for us ALL
But his fame and his kindly infu-
ence live, and wherever the English
language is spoken "Mrs. Parting
ton" is known and loved. Mr.. Shilla- |
Der had been for some time afflicted |
with rheumatic govt, but it was not |
until within a few weeks that his i'll |
ness assumed a serious phase. He |
was native of Portsmouth, N. H..
and was born in 1914 From 1910 /
to 1850 he was editor of the Boston |
Post, and from 1851 to 1858 had |
editorial charge of humorous paper |
called The Carpet-Bag. From 1856 I.
until 1866 he conducted The Satur-
day Evening Gazette. 1t was in
1917 that Mr. Shillaber began the
Mrs. Darlington sketches, and to
these he owes his worldwide reputa-
ton, although he was the author of
other creditable literature 1t was
as Mrs. Darlington that he is best
known and appreciated, and in that
character he will always be remem-
DeIed.