Telegram-herald., 1890-05-25

EAs Fr.eas- - Rso-asf..s Csassa.r.aGs
AnsArioa frsaa a. Tr.as.
The fFals Aarezs pr Is t1e fsllly.z. .slg
letter trQm ols u t1s lzxgess rsE4 n
furniture houses la Amarca. q tns
Bsrxsy a Gay Furniture company. &
is interesting AIT -sif-sE3la1atery.
Esrseg . -sas sarl.ta1s Co.. lr1aa E4sldA
dlea
GzsrLszrEs We s.sa - sFesent y
your thou shttll 4ttent.ol4 a subject "a
H1lcn ~ tFs deeply Interested. We
naFs ieit flr scnle ulle ta2t Ills pro-
dlfUcl - flfn -ttlre maA4fictarers n
tso Distinct -tgle ~ sets gf patterns
eAen year Fa- nDt a oensnt. out rather
a. .aluFg - tne tlrIilture Interests of
ms country Every lEtell.genJ dealer
q FlDee attention. Ne have called tls
matter. An1 $40 nas gwen % careful
tAo-shLi akfees sith rs tllt toe
eh4nzs io tie pi.ln proposed would
nos - ullnl-ea ca tAe interests ~ tue
puLill- Al present. styles change 80
often that fhe change j purely ABB
trarF and Ia nos 80 ctatel bV popular
dzmaad or popular taste. Iae pro-
dlct.ou 0f TAO enHrs sots II STYLES each
year > = ha0iL gbucA has grown 0ut II
tne uuWise and harmful comDet ton
among ulAnuractursFs. such = sysJem
works injury - the MANUFACTURED, the
dealer, aad TIE purchaser ske. The
manufactured - unable to h.i orders
for January styles before tns time ar
rlFes when BIS midsummer STYLES are
ready fof exhibition. No dealer cares
q purchase styles which are already 50
soon ~ be- retired. and lac harmful
result ~ TIE nanutacturer = apparent
in a long Ast 0f cancelled orders. The
mWn0us results % the dealer are easy
u understand. lie does not care 90
order as 30 desgFes, Of even a.
d. actual needs require. Tor
tne reason thas the constant sub
sluLon ~ new styles for those already
new and lass attaining popularity
makes . unW.ss for hu ~ keep any
quantity ot any style In stock. Iw-ce
tne amount 0t work, and three times
tie amount OK WaIchful care and anx-
tety. are rnllAed upon tho dealer by
tnls system OK semi annual changes IN
patterns. The public have nothing %
lose and everything - gan by change
~ me annual method Many purchas-
ers prefer % accepg the Judgment Of
popular favor rather than their own
estimate Jf artistic beauty. A piece has
hardly had time % become popular
end so o. appeal % thelr choice, before
pew styles wholly uupred Gated by
'popular demand are pat upon the mar
ket. The furniture which is bought
soday l8, strictly speaking,
PIT u style witnn ax months.
u 10 were actually out OF style some
positive harm mlght result oy such an
ettempt at change as we are now max
pg. but. a. we have stated, the change
g. the style - neither desired nor
prompted by the public. 10 IS often \
change n TIE wrong direction. and a
step from good % bad, rather than
from good % better. A manufacturer
- simply compelled by force TO make
some change n present styles every slX
months, regardless Of the popularity Of
BIS FIRST styles, and regardless Of any
necessity Tor such a change Accord
lnglY the demand for progression -
amply a demand for movement, and II
comes often at time when progression
can only be made against popular taste
rather than With .. We must ask your
pardon for 80 long q letter, hut
L Is matter which q very
much on our minds, and Is
importance claims for It the careful at
tenuon Of furniture manufactures and
dealers alike. We havo taken the
trouble 90 consult with 4 large number
OF dealers ia the East. az well as with =
number II manufacturers in the West
and the feeling. "a We find it. IL very
generally IN favor of the change We sug.
gest. It seems only necessary that the
idea should take formal shape n some
way. and this letter Is sent you with
such an object n view. We shall be
/, pleased 20 receive your early reply By
post.