Los Angeles daily herald., 1890-01-20
! Good Beginning of a GOOD work.

n
There are two things which Los An
geles needs-that is, two paramount |
things. The first is State Of South |
which she may be some time
getting, and the second is unlimited
home production, which lies within the
hands of her own people. 1t is generally |
that in every department of
we are Insignificant. This
is mistake. We have made good be-
ginning in many lines. and while manu-
factures in Los Angeles are merely in
their infancy, they are alive and kick
ing.
One of these branches we propose to
note this morning, and we assure our
readers that it is not a paid puff, and
that its appearance will be a great sur
prise to the proprietors of the industry.
For years and years past the people of
this city have been in the habit of
exporting immense sums of money to
pay for beer consumed hereabouts. We
first sent big money to San Francisco,
Boca and San Jose, and about 1888 we
began importing beer largely from st.
Louis, Milwaukee and other points in
the East. 1t would astouish the reader
to learn of the prodigious sums thus paid
out. The railway tracks were often
blockaded with the cars of the An
heuser- Busch and Lemps breweries of
St. Louis and the Philip Best and Schlitz
breweries Of Milwaukee. OF course this
beer cost money, which had to be sent
out of the country. In addition, the
foreign beer passed through 60 many
temperatures that in many cases it had
to be fortified, and it did not always
reach this Coast in the same condition
in which it left the East.
The question had been often asked
amongst sensible people why California
barley should be sent to st. Louis, the
freight being paid on it, to be manu-
factured into beer, which, again paying
freight, WAS returned to Los Angeles
for consumption There was GER
tainly nothing normal nor defensible in
such roundabout programme. Our
local breweries had hitherto confined
themselves to the making of steam beers,
in which the fermentation had only
fairly begun when it reached the human
stomach to be completed. In happy
moment for the advancement of their own
fortune, and for the well-being and local
pride of Los Angeles. the Messrs. Maier
& Zobelein adopted the idea that lager
beer could be made as we'll in Los Ange-
les as anywhere, and they resolved to
embark their capital in the enterprise.
They remodeled their steam beer brew
cry and started in on the manufacture of
lager beer. Their first experiment was
not success. By some misadventure a
peculiar taste was impaired to it which
was not acceptable to the public.
Instead of being Disconnected, these
energetic gentlemen at once went to
work to remodel their works, introducing
new capital and new methods. 1t gives
US great pleasure to say that the result
has been in every way satisfac-
tory. The Philadelphia Brewery is
now turning out a beer that
cannot be surpassed anywhere for
clarity of color, wholesomeness and gen.
eral excellence. The brewery gives our
farmers local market for large quanti-
ties of their barley and hops. This
county is already large producer of the
former staple and it's hop production can
readily be made the largest in the
United States. The Philadelphia Brew
cry, having demonstrated its ability to
make superior article of beer, there is
no reason why Los Angeles should not
become one of the greatest beer manu-
featuring centers in the world. mem
Der Of the st. Louis Exchange informed
the writer that California barley had
only one rival, that of Canada, as a
brewing staple, and that it even led the
Canadian barley.
We have pretty reliable information
that wealthy gentleman from Kansas
City is about to start a great brewery
here. The more the merrier. The
Messrs. Maier & Zobelein have shown
that beer OF an unsurpassed grade can
be made in Los Angeles, taking the world
as the standard of comparison. Let the