The morning news. [volume] (Savannah, Ga.) 1887-1900, 1890-03-26
ANNOUNCEMENT

The master motive in buying and selling is money Not
because love ucre but because money stands the
commodities and necessaries of life We engaged in
business to make money not to accumulate but enable
to live GU buy where you make money by saving
it, for "a dollar saved dollar earned. In presenting
claim for your patronage before saying word about
the excellence variety of our seasons stock
appeal to this master motive. If we you money
your purchases if will put money your pocket to trade
with know other things being equal have strong
presumption that win your patronage and hold it.
And it is just this basis that solicit your trade We
have marked goods at such low prices that
fdent that comparison Of our prices always considering
the quality of goods will furnish the strongest argu
ment that make for your trading place.
In soliciting your patronage we do in the confident
surance that you will money by trading with But
other considerations besides money buying and
selling An article you do want is dear at any price
The second point make therefore, is that the variety of
our stock offers just what you You obliged
to with your taste or your pocket purchasing
Of not obliged to say, "Well this is just what
wanted but I'll make it do or 'his is little than
wanted to pay but don't anything at my price that
suits me- Just what you wan! in quality just
what you want in STYLE just what you
want price, and in every other respect, just what
aim supply Indeed it would be very strange if out of
stock large varied and carefully selected ours
you could not find just the very thing you want But you
will say, What about quality We answer that keep
the best all grades Of goods OF quality must be
considered in relation price What we offer in each and
every is the best for the money. If it tencent
article say that the best article of its kind that
cents will buy. If it's ten-doar article say no
more than That ten dollars Will buy no better article
where than sell forth money. We should be safe even
in most cases. in going further and saying ten dollars
can't be laid anywhere such advantage as
with But you like to be well treated It's matter of
business policy to treat customers coureousy squaely
and pleasantly But what policy to others is principle
with We make it matter of principle to be equally
fair with all, matter how large small their trade
Acting principle the child who makes penny purchase
demands the consideration the person who spends
splendid sum Of money "Policy is cloak to be slipped
and off; principle the skin that is part Of the it
clothes This question of principle underies all deal
ngs and perceive that principle business
protection every purchaser 1t weak morality
that coined the proverb Honesty is the best policy
Honesty that only policy be trusted of
sight But honesty which is founded principle can be
trusted any where As matter of principle we make low
prices sell good goods and give fair Our theories
business based the Golden Rule" We do not lay any
claims to phlanthrophy We admit that senerest is the
primary consideration in selling well buying but
convinced that pays deal fairly and honestly with
customers 1t not hard matter for shrewd salesman
to his goods forth in bright attractive light but
shrewdness counerbalance inferior quality in goods
ovecharge prices We customers return
to to trade again and again brought back store by
the consciousness that they do better and
factory trading with us than elsewhere Now word in
respect to millinery stock We have spared
to make 1T complete IN every respec-comp!ete IN the
variety goods it comprises in the quality OF each article
placed SALE Complete in the trimming department. with
OF Americas foremost designers at the head OF II and
last though least in prices put at the lowest possible
profit mark We have done all in power to deserve the
patronage which confidently expect and hopefully in
vite inspection Of our stock
Opening Opportunities
At ESo t s SIMMER t fs as F s &C. DOWN DOWN FROM S.