The Durham recorder. [volume] (Durham, N.C.) 1879-19??, 1890-02-12
The Best Newspapers.

GEo. p. RowELL 4 Co., proprietor
IF the AMERIcs NEWSPAPER ADvER
TIsING BUREAU. No. 10 Spruce Street
New York, hive issued pamphie
containing choice selection Of news
papers FIR an advertiser to use, WHIT
prefers 10 c mine his advertising in,
vestments /, such az arc likely to pay
him best.
This catalogue names all the creates
and all the best newspapers. TIL,
selection made insludrs every reli
gious, agricultural, or other ella /
weekly, having a regular issue Of Sc
many as ten thousand copies; all tht
great inonthlies, the leading dsiliei
in all the largest cities and aims I,
name the best papsri in every county
seat having a population Of 30 much
as three thousand, and every othel
town, village or city having SO muci
as five thousand population. provided
q paper is printed which issues Al
many as q thousand copies week.
The total output for single edition
Of the publications named in this Cata a
logue OF Preferred Newspapers is be
tween fifteen and eighte n million
copies, and is, therefore, mure thar
enough to place paper regularly viii
every family in evey State ald Terri
tory. ..,.
The number Of American n.ws.
papers is now 50 large that the great
advertising agencies do not fnd il
wise 70 attempt to specially r. preson,
them all, and at the last meeting oI
the Association OF General News,
paper Advertising Agents il was res
solved that each member should pre-
pare list which. while enumerating
the best papers, should name only a.
bout one in ten Of all which are pud.
lished. .".
II has been demonstrated that fully
one>half Of all the output Of American
newspapers emanate from less than
seven hundred Offices, and that y list
gilmore than ten thousand newspaper
can be made up, among which nosingle
one prints regularly, 80 many ~ q
thousand copies. To have dealings
with this myriad Of small papers can
not bs thought OF By the majority oi
advertisers. and advertising agencies
find transactions with them 70 be the
reverse Of profitable. The carefully
selected list which is now issued BY
GEO. p, RowELL &Co. is shs frst
which has been put forth in accort-
ance with the resolution Of the Associa-
ton of General Newspaper Advertis-
ing Agents.
It is issued by the Oldest, best
equipped, and most fayorably known
Of all the agencies. and Is likely TO Inc
yite careful examination and criticism
from both advertisers and publishers.
GEO. p. RowELL & Co. have more
thoroughly perfected system and bet
ter facilities for conducting the neces
sary negotiations with newspapers
and watching the fulfllmsnt Of a6-
yertising contracts than has ever been
attempted by any other house in this
line in this or any other country. AZ
their Advertising Bureau, which was
established in 1865, have originated
most Of the methods Of conducting
such q business, which have proved
TO be permanently successful. They
have issued the AMERICAN NEWSPAPER
DIREcroRY for twenty-five years.
They now advise their advertising pa.
irons that il will always be well %
con6ne advertisement orders 10 papers
selected from the Catalogue Of Pre-
ferred Papers here referred ~, unless
the advertiser has some conclusive
reasons OF his own for using others.
The population Of every place where
q newspaper is Published Is stated ia
the Catalogue; county seats are desig'
mated, and the circulation rating &C
corded 70 every paper by the last issu,
Of the AMERICAN NrwsPAPER DIREc
TORY Is given. Out Of the seventeen
thousand papers named in the DRRc
TORY, only about Two thousand ar,
selected; Of these only thirteen arr
issued in tie State Of North Carolina
and among these Il is, perhaps no
necessary 70 add. the Duaham Re,
coRDER Is given the prominence h
which lie merits eniitle ID.