Fort Worth daily gazette. (Fort Worth, Tex.) 1882-1891, 1890-12-11
TO ADVERTISE TEXAS.
That's What the Real Estate Men Meet
For-1he Newspaper as Factor.
4 Fund OF sa)0, 900 to Pc Raised 10 Adver-
tiss tie state Abroad-Direct0rs and
officers Elected.
Special to the Gazette.

speeches were made on various subjects.
By request, I. j. Hurley of Fort Worth
spoke OF the best methods to induce i'm
migration. Following Is his speech:
MIR. uuRLEY's SPEECH.
Your committee has assigned 30 me the
subject, "The Best Methods 10 Induce
/ immigration.
To that sentiment I can truthfuily say
that did l possess the silvery tongue Of
! q DemostheEes, and stand here for hours
! addressing you, l could not present q
| better argument nor a stronger fact OF
| how best 10 answer that problem than to
say not only to yon, the representatives
OF the real estate interests of the state,
but to all Texans interested in the up
| building Of our great commonwealth.
| Build up and support your home pa
! pers-make them tho medium of telling
the world Of your town, county aud city.
| Have your own papers relate the induce
| ments your respective communities are
Offering to encourage immigration, re-
! memberin- always that nothing no more
! concerns the stability and prosperity ot
| affairs than honest and accurate state
ments and just estimates, which, on in
| vestigation, prove their reliability. Upon
| such q basis your town aud community
| will attract attention, when properly and
persistentiy presented by your home pa
| per. Beware of booming statements,
| for by over sanguine or untruthful state
! ments, distrust, bewi!Germent demorali-
cation and instability prevail. Always
bear in mind that 70 edit and condeuse
the mass of reports, statistics and official
| data which is thrown on every pewspa-
per editor desk, no matter how humble
. . H..
is Il labor the difficulty of which can only
| be appreciated by newspaper men them
selves. And for that reason, if for no
other, you should repay their attention
to your business by
LIBERAL PATRONAGE,
and have system in advertising your
town. Do not patronize every jim crow
advertising scheme tnat appears in your
community, and by all means never
lower :he dignity of your business by
using dodgers. Take an attractive po-
sition in your home paper. Keep the
space filled with bright and clean cut
sentences, showing that you are abreast
with the tImes.
One of the best methods ever devised
for advertising town is for eachireal es-
tate dealer merchant, banker, manufact-
urer or professional man TO gather from
among their acquaintances in the North
or East, particularly tue Northwest, q
list of names representing substantial
and influential people. Take that list
to your home paper and request the pub
Usher to give YOU special rate for q
three mouths subscription that the pa
per mag be daily sent to your friends.
The recipient of that paper knows that
he is getting your regular every day edi-
81 IL
gives him the run CT your town. II re-
lates your daily progress, your hopes
and fears, for no amount Of special read
ing avalls with u man who is asked to in
vest his future in q strange country.
What he wants TO know and what he |
must know before he ever considers the |
question OF investm emf or removal, are |
the conditions of life, customs, methods |
of business, 81 npathieS. ETC., of which |
he can learn only from the local newspa- |
pers. That Is a mirror which
TELLS THE WHOLE STORY
faithfully, almost at glance. 1t |
speaks relevant and important facts on
every page, in every column, in every I,
paragraph, in every advertisement, its !
lodge aud church notices, births and !
marriages and social affairs, the official |
list Of the daily transfers in real estate. |
All of these are more likely to attract .
the inGurer's eye than the long boom |
publications.. It's social, physical and I
criminal records are carefully noted, |
and the very names connected with the |
place become familiar and are observed. |
Altogether, the average local paper,
carefully read for one month, presents a |
complete and well rounded picture Of the
place In which Itls published. The more
ott,o1 u 40 t,nnu is
uents, Is unstudied, and in its origin is
as free of design upon the investors
purse as it is the Texas mustang of am
bition to break the trotting record. The
man with money and the man with the
tool chest or shining hoe are shrewd
enough TO understand this. When they
become thoroughly interested and desire
fuller information, they usually begin
with request for copies of the local
paper. Now, If this plan were carried
out by the universal circulation By the
million of home papers, Texas will be
overrun with men and money inside of
five years. The live real estate man who
knows how to adyel tise--one who can
appreciate the value of space in good
paper, is the one who will be correspond
ed with when our neighbor, who re-
ceives these papers, contemplates an IN
vestment or turns his fGc5 southwark.
The question may be asked, why do we
owe SO much to newspapers? l will
answer that by stating that the owners
of newspapers, in proportion to their
means, contribute more ready money in
SUPPORT OF :. TOWN
than any other class of men living in It.
Look ut the papers il Houston, Calves
ton, Dallas, Waco, San Antonio, Aus
tin and our own modest Fort Worth, and
see what they are doing for their
respective localities: see the valu-
able space donated each day,
space that can be readily sold for cash TO
the shrewdest advertisers; consider COM
position, printers ink, paper and the
wear aud tear of machinery. Does it
not cost money? Could you run into
dry goods or grocery store half dozen
times day and take the best they had
in stock for the good of the town without
q murmur? Therefore, back up your
papers aud they will! always give you the
best they have got to back up and in
dorse your general enterprises. Texas
should not halt another minute in her
work, or other states in the
South will reap the harvest. The South
ia attracting aftention all nvar rho c;ri,- !