Pittsburg dispatch. [volume] (Pittsburg [Pa.]) 1880-1923, 1890-05-18
A WONDERFUL ACHIEVEMENT.
AN INSTANCE PROVING HOW ApvERTls.
ING PAYS.

Wholesale Real Estate Sales Made b
Prompt and .PIsn,iful Use OF Printer's
Ink-Ths Grsat vaIus OF Tho Dispatch
as m AdvsrtIsing Medium.
The most remarkable Of recent large real
estate sales, duo to the liberal and judicioui
use Of printers ink, Is that Of "Clifton, y
the new town promoted by Wood,
Harmon & Co. It's location 10 on the New
Brighton road about six miles from the Al
legheny postofiice.
Having acquired and plated the 40 acres
which comprise the town site. Wood, Har-
mon 81 Co. cast about for the best means to
acquaint the public with their intentions.
In order TO reach the greatest number OF
purchasers, full page Of The DISPATCH
was finally determined upon and duly used.
The initial advertisement was followed
by the first days sale, and 1913 lots of the 478
in the plan were disposed Of in less than II
hours, netting over S48,000.
| The character OF the buyers showed
that all classes, from well-to-do artisans,
| ~ to salaried employees OF leading
business houses, had been reached effect
lively. Inquiries came from all Sec
tions Of the county, and the stream Of ap-
plicants for lots rather puzzled as we'll
as delighted the promoters of the
town, as such great rush had hardly been
anticipated. The next three days sales
averaged 30 lots, and the next two days
averaged 80 lots, each day. Other adver-
tisements had been inserted in various city
papers, but another big day did not come
until there was repetition of the broad
side advertisement in The DISPATCH.
Eighty-six lots were sold upon the day
following, and up to date the sales have
nettad Bio mo ont 0f r1osaIbIa total nf
$120, 900.
Wood, Harmon & Co., express much graft
fcation at the success attending their venture,
and do not hesitate to accord to THE DIS
PATCH the lions share of the credit OF the
thorough advertisement of their new town.
Clifton Is four minutes walk from the
Fort Wayne Railroad and will be rendered
very accessible by the talked-of extension BY
the Pleasant Valley Railroad of its WASH
ington avenue branch. The road officials
say that they propose extending the line
along the New Brighton road to Dixmont
within six months, and to Sewick-
ley eventually. The lots in Cliff
ton are of uniform size, %
x1Oo, and in many cases two lots have
been purchased by one person. The streets
are to be 40 feet wide, and will be improved.
The price Of lots ranges from 1915 to S1OO.
an average of 1862 by the company's figures.
Those who own lots derive the benefit that |
will occur from SO heavy a sale, as improve
ments not originally contemplated are now
assured by the promoters.
Wood, Harmon & Co. say that no expert
ence in any other city furnishes q parallel
to the quick sales at Clifton, thus proving
that Pittsburg and Allegheny people are Of o
class able to invest In an assured and legiti.
mate enterprise.
The success derived from the use OF THE
DISPATCH. excellent and admirable ad-
yertisiDg medium az Wood, Harmon q Co.
knew II to be, was, they confess, q gratifying
surprise to them, even though they have had
In other cities ample opportunity TO test tho
drawing power" Of the daily press,