Hopkinsville Kentuckian. [volume] (Hopkinsville, Ky.) 1889-1918, 1890-03-18
The Best NAwsnaners.

Geo. p. Rowell & Co., proprietors of
the American Newspaper Advertising
Bureau, No. 10 Spruce Street, New
York, have issued phamphlet con
tanning choice selection of newspa-
pers for an advertiser to use, who pre-
fers to confine his advertising invest
ments to such as are likely to pay him
best.
This catalogue names all the great
est and all the best newspapers. The
selection made Includes every relig-
ious, agricultural, or other class week
ly, having a regular issue of so many
as ten thousand copies; all the great
monthlies, all the leading dailies in
all the largest cities, and aims to name
the best paper in every county seat
having population OF SO much as
three thousand, and every other town,
village or city having SO much as five
thousand population, provided a
paper is printed which issues US many
as a thousand copies week.
The total output for single edition
of the publications named in this
Catalogue of Preferred Newspapers is
between fifteen and eighteen million
copies, and is, therefore, more than
enough to place paper in every fam
lily in every State and Territory.
The number of American newspa-
pers is now SO large that the great
advertising agencies do not find it
wise to attempt to specially represent
them all, and at the last meeting OF
the Association of General Newspaper
Advertising Agents it was resolved
that each member should prepare a
list which, while enumerating the best
papers, should name only about one
in ten of all which are published.
1t has been demonstrated that fully
one-half of all the output OF Ameri-
can newspapers emanate from less
than seven hundred offices, and that
a list of more than zen thousand
newspapers can be made up, among
which no single one prints regularly
so many as a thousand copies. To
have dealings with this myriad of
small papers cannot be thought of by
the majority of advertisers, and ad-
yertising agencies find transactions
with them to be the reverse of profit
able.
The carefully selected list which is
now issued by Geo. p. Rowen & Co.
is the first which has been put forth
in accordance with the resolution of
the Association of General Newspa-
per Advertising Agents.
1t is issued by the oldest, best
equipped, and most favorably known
of all the agencies, and is likely to in
vite careful examination and criticism
from both advertisers and publishers.
Geo. P. Rowell d Co. have more
thoroughly perfected system and bet
ter facilities for conducting the neces-
sary negotiations with newspapers
and watching the fulfillment of
advertising contracts than has
ever before been attempted
by any other house in this line in this
or any other country. At their Ad-
vertising Bureau, which was estab-
lished in 1865, have originated most
of the methods of conducting such a
business, which have proved to be
permanently successful. They have
issued the American Newspaper Di-
rectory for twenty-five years. They
now advise their advertising patrons
that it will always be well to confine
advertisement orders to papers select
ed from the Catalogue OF Preferred
Papers here referred to, unless the
advertiser has some conclusive reasons
of his own for using others.
The population OF every place where
a newspaper is published is stated in
the Catalogue; county seats are des-
ignated. and the circulation rating
accorded TO every paper by the last
issue of the American Newspaper
Directory is given. Out of the seven
teen thousand papers named in the
Directory, only about two thousand
are selected; of these only twenty
nine are issued in the State of Ken
lucky and among these it is, perhaps
not necessary to add, the KENTucKIAN
is given the prominence to which its
merits entitle it.