The morning news. [volume] (Savannah, Ga.) 1887-1900, 1890-03-17
\. r.. ALrNrAYER & co.
n N MI VIA EK q co.
ALTMAYER'S
Millinery MGltiOlilgS !

MISS s. M. BOURNE, our head Millinery
~ designer, Is back with us again after a
stay. OF nearly two months in the north dur
ing which time she has been visiting in the
interest of this firm the most important
millinery establishments Of that section.
During the last two weeks of Miss Bournes
stay her time was almost entirely occupied
attending the grand openings OF New York's
most ultra-fashionabe millinery empori-
ums. The importance, TO one in tho trade,
OF visit e. these openings can be appre-
ciated when it is known that only the
cream of New York's society are favored
with cards OF invitation, and these must be
presented at the entrance TO those establish
ments, or the visitor, no matter what her
social standing may be, is debarred from
entering what seems to be considered O
consecrated spot Our Mr.. Altmayer, with
characteristic shrewdness and foresight,
noting the advan ages that would accrue to
the patrons of this house, procured, after
no small amount of trouble, invitations for
Miss Bourne TO visit these establishments
on opening days. The fruits of this knowl-
edge gained by a personal inspection of
what Is really considered high art in millin-
cry Miss Bourne proposes TO exhibit II the
Savannah public at our GRAND OPENING
ON MARCH oath and 25th Exact
counterparts Of the most popular styles,
together with our import ttion OF French
patterns, for this season will be on exhibit
ton.
Speaking of exquisite bonnets, said Miss
Bourne, II think the most elegant of all |
saw while attending the openings was "a
dainty little French pattern made of real
point lace and forget-me-nois, and finished
off with narrow black Velvet ribbons
The exquite lovliness Of the trim7
ming seemed to dazzle and attract
all visitors. IL was marked sold,
having been purchased for the modest sum
OF $50" Miss Bourne promises to make an
exact copy of this beautiful bonnet for our
opening, using instead of real point lace a
quality such as no one can fail to admire:
the price will not be over $40; quite differ
ence. It's an old adage that every seven
years style repeats itself, and the beautiful
Scotch Plaids for trimming that were so
popular several years ago are again the
favor ties. These picturesque effects we're
given impetus by the marriage OF the Priu-
cess Louise with the Earl of Fife, who is Of
the MacduH clan. AS a bit of anpreciaiive
sentiment the princess had several bonnets
IN her wedding trousseau trimmed in the
Macduff Plaid and of course tue fashionable
world followed suit
It's the elegance, the completeness, the
general superiority of assortments over past
years that will tend TO make this the most
Important Millinery. season in a decade
The dizzying and delightful colorings of
Crepes, Velvets and Ribbons that are to be
worn this season would make any self res
pecting peacock turn white with envy,
The Toque, Miss Bourne says, is predes-
tined TO be the popular shape for early
spring wear. In Miss Bournes twelve
years practical experience in the southern
millinery trade she says she knows of no
colors that are more becoming TO the bru-
nette beauties of the south than Corn Color
and Orange, intermingled with Black Lace,
which are some OF the prevailing shades
this season.
Black Leghorns trimmed with large styl-
ish bows OF Black Ribbon and handsome
gilt ornaments are extremely stylish for
mis- es and children.
One of the leading Fifth avenue millinery
establishments had on exhibition a beautiful
French pattern DO met which had the sim
pie trimming OF n large Alsatian bow of
No. 40 and go ribbon. Miss Bourne will
have on display at our opening an accurate
reproduction Of the above simple but elegant
piece of headgear. The following are few
of the leading shapes this season:
LA PETITE,"a stylish dress novelty
after French model The crown is low,
slanting to still lower back. The brim is
moderately deep at front. rising at left
with an open curved roll, formerly an I'M
derneath concave space for flower trim
ming. At right the brim rolls to an in
verged droop effect.
01sNiNDAy oiilth sLyllSn lOuue.
sloping off from medium front to small
back. An overlap of braid to depth of an
inch forms the brim.
''TERRISS," dress novelty having a
low crown. The brim has peculiar sweep
down toward front at right side, rising with
rocker curve to polnted-up fare up at front,
along left from back it rolls with boat effect
10 same point
"INGRAM," dress-shade poke, having
Grecian crown with scoop tip.
"CHELSEA," a miss novelty. The low
square crown is sunken into tue brim; the
brim has Marie Stuart droop at front,
narrow at sides with droop effect at each
point. *
"TATTIE." a very natty hat novelty for
child. The crown is rounded, running Off
into brim edge at back. At sides the brim
droops slightly, at front it swidens and
deepens and has an elongated Marie Stuart
depression at front point.
The opening will take place MONDAY
AND TUESDAY, MARCH "a and 25 lust,
and the ladies Of Savannah are cordially in
vited to come and partake Of this great
for he