Daily independent. [volume] (Elko, Nev.) 188?-1915, 1890-07-15
HUMOR IN ADVERTISING.


A scrap-booil of clippings from tho
advertising columns of the press reveals
4 mass of goodly bits Of unconscious
humor, of which only few may DO
quoted here.
From such 4 scrap-boolz tho New York
Evening Sun takes tho following spcci-
mons: Possibly some of them Gro hot
so innocent Of humorous intont aS their
source would wish to imply, but many
ot them must go as irrcfutablc evidence
that llibcrnianisms arc not confined
TO tho land which rcioiccd in it's cm-
incnco as the birthplace of Sir Hugh
Roche. ........
Eau do Cologne water and 'sgants do
Suede gloves arc luxurics which VIC arc
told may bo ours at ''ruinou5ly low
prices" \ Chinese laundryman will
''wash and iron IL collar with capo for
two cents" and will sell "tca and coffco
at equally low rates"
n safe company wishes n travelling
agent, 2SX18XS"-dimcnsions which
arc hard to find among men capable Of
travelling and carrying sample safes
about tho country with them, and for
whom it il therefore considered ncccs-
sary to advertise.
Undcr tho general heading of Eek
cursions," we arc told that $50, 900 will
buy q long and we'll established busi-
ness" details of tho length Of tho busi-
ness not given; tho whole conveying tho
idoa that tho excursion is likely to bo
somewhat too extensive and certainly
too expensive.
"A talented, Intelligent young man of
.;,l,o
in q saloon us y liquor blcnder''-an in
dication that benevolent Boston has
sent us something besides poets and
pugilists.
A keeper of boarding-houso wishes
to rent 'room to gentleman, largo,
airy and square," Another room that
needs only q tenant to be perfect is to
let in q select ncighborhood "ncar tho
Theological Seminary and minutes
walk from the Grand Opera House." u
location we'll calculated to suit all sorts
and conditions of mon.
1t was possibly printers error that
was responsible for tho naivo announ:o-
mont that Madam Blank has for rent a
room for a single gentleman; beard very
moderate"
"Tccth filled while you wait" lacks
tho truc ring Of tho advertisers highest
art, but it may bo genuine. "Umbrella9
provided with now ribs, sticks and cover
ing" i3 certainly a. good basis for assum-
ing that tho umbrella mcndcr is - hope-
full person who will 'ncvcr sGy dic."
Tho landlord who advcrtisc8 fat,
''with all tho modern improvements, no
children" demonstrates that he docs not
know what all modern improvements
arc; and may DO sot down as being fully
as untrustworthy a3 tho porson who
wishes to soil "an enormously profitable
business for q mere sonG."
'No bargains at this otorc," is candid,
but sensational; and one may reasonably
distru5t tho coal dealer who asserts in
big black letters that his "tons weigh
1000 pounds" and that his ''coal gives
out heat"
''Lost-A savage bulldog. Tho finder
will obligo the owner by keeping tho
dog" bctrayo philosophical ag wcll a9
q humorous turn Of mind, while the per-
son who offers q reward of S25 for q
"pockct-bool of no valuo" appears to be
an cxtravagant person.
A physician advcrtiscs for an 'ofiIco
boy who can drive" A person who docs
not give his business wishes to employ
q good, steady man who has $500 aG {S12
q month. An author Of ''standing' will
''write book, on any subject, for any
body, for moderate pay"
Verify, tho supply sooms to DO incx-
haustiblo, end ono can flud sufficient
nurnbor of laughs in tho display columns
Of newspapers and in back pages Of tho
magazines to fully justify tho famous
remark of tho eloquent Mrs. Malaprops
"Sweot arc tho uses of Advertising"