Fort Worth daily gazette. (Fort Worth, Tex.) 1882-1891, 1890-10-19
HOW TO ADVERTISE.
Cheap and Effective Methods Upon
Which We Should Unite to
Push Texas.
Time for the Business Men to Stop Putting
Money Into the Thousand Catch Penny
schemes and Fakes.
FORT WORTH, TEX, Oct. 9, 1890.

FORT WORTH, TEX, Oct. 9, $780,.
Editor Gazette.
Previous engagements will prevent
my attending the Waco conventione
which compels me following the DOCTRINE
of st. Paul-''to do good US you have
opportunity Ito ask your permission TO
give our PEOPLE few hints drawn from
many years of experience and the hand
ling for various cities and corporations
large sums of money for advertising and
promoting.
It is my profound conviction that no
section in the Union has so much to offer
the human family and is to-day saying
SO little about it Us Texas. During
the last decade Texas gained only
one member of congress, Arkansas two,
Minnesota and Nebraska each three.
So you see We must not be foolish and
depend upon our resources aud oppor-
tunities alone. 1t will not do. We must
place the facts before the people.
The most i'm portant thing to do--thet
Is the best thing for the least moneys
10 create in tine United States profound
impression. The Texas Spring Palace
did that ut cost of $50. 900 q year to
the people of the state. most of
which was paid by Fort Worth
people. Now the thing 10 do
is to have separate building
and exhibit at Chicago to cost the state
$500, 200. $500, GOO of which the next
legislature should appropriate. The
sum seems large, but it is only 10 cents
per rapitu on our population L. should be
biz I,a.. fk,,f
will reurh the magnitude OF the case,
and the occasion.
Now, the simpler method of ad vertis-
ing. the best for the money, is for each
city or county to put catch advertisements
in eastern. southern and northern
newspapers of wide circulation and
known influence, such as the Atlanta
Constitution, Omaha Bee, New York
Tribune. Manufacturers Journal Boston
Herald and others like them. reading in
many forms; something like this:
Fort Worth, Tex. can show better al
vnutages fo- manufacturing than auy
point in the East: better place TO iu-
vest aud make money than any place III
the Northwest; about the healthlest
place in the South (urtesian water) and
a place progressing rs rapidly IN propor-
:ion to population as Chicago or Denver.
Address secretary chamber OF commerce
for fun and free information.
On receipt of inquiries the inquirer
should be supplied, if from the tenor
of his letter farmer, with
THE WEEKLY GAZETTE and Mail, for
three months; If he is O manufacturer
or investor. with the daily GAZErTE aud
Mail for thirty days; and such publica-
tious as are ut hand. Now about the
value of books aud pamphlets. The only
thing of the kind that has any merit
in 1t IL the one whirh will be
read, or at least examined. Men who
really seek knowledge of u new location
Will examine condensed staiistics; i'm
purtant facts; ana all will look ut
well illustrated aud highly illuminate
pamphlet, but the great mistake in
nearly all of this thing is that they
are too elaborate, too proiuse, ana
nrs thus usver real. All of the various
schemes which are brought to US, which
tickle our vanity by printing our pic
turs aud celebrating aud di-
lating upon our life work and
achievements are read only by
ourselves, perhaps by our wives and
children. They fal still borne and never
go bevond the town or placs where they
are printed. My experience has been
that for every dollar spent in printing
5ocumsnts, five dollars more should be
spent in advertising and iudiciouS distri-
button.
This leads me to the next important
thing which Texa, should do. The
live and brainy missionary must
be added to this kind Of work.
The state of Texas. IL such
cooperation can be formed,
as the result OF the Waco convention,
should raise sufficient money to put FIVE
men in the neld, such men as John
How I'd. and keep them there. They
would visit all the general passenger
agents and travelling passsu-
ger agents of railroad lines
running into Texas, see that they were
kept supplied with documents. put up
maps of the state. and every body's good
enterprises; get interviewed and visit ull
parties thinking Of removing their man-
ufactories west or south, attend with
specimen exhibits such large exhibitions
as possible.
These, Mr.. Editor. are some of the
cheap and effective methods upon which
We should unite TO put our RreHt state
properly before the Intelligent man look
ing where aud how TO better his condi-
;ion.
Money spent on well established insti-
buttons like THE GAZETTE and Mail. and
by first-class organizations like the
Chamber of commerce will tell If stead
lastly persisted in. But TO put money
into the thousand catch-penny schemes
and fakes which are daily thrust per-
sistently under our nose, Is simply to
throw 1t TO the dogs. God has given us
the natural advantages, but IL is energy,
pusRuend advertising that bring great
9 r. A. CAMERON.
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