The morning call., 1890-12-25


tisemeuts as ever appeared in any single
issue of a newspaper in San Francisco or
the West. and twice as many as its own
record, which stands unsurpassed by its
contemporaries.
EASTON'S REVIEW.
Valuable Opinions of the Prominent Real
Estate Broker.
In discussing the condition OF the real
estate market Mr.. Wendell Easton of Easton,
Eidridge & Co. made the following state
ments re garding it, the recent improve
ments, Immigration and the present condi-
ton and prospects of San Francisco as q
center for investment:
In making a retrospec of the real estate
market for the past season l find strong
concentration of capital toward San Fran
disco, the metropolis of the Pacific Coast.
During the past ten years the State of Cali
fornia has made an extraordinary growth,
and has resulted in direct benefit to this
important city, aud the most marked feature
of tie entire year has been the natural drift
ing of people and capital toward San Fran
cisco. There has been no time IN my eXpe-
rience in real estate matters, covering now
period OF quarter Of century.
when all classes of people are so
strongly inclined to property, and this
includes all classes with home people and
strangers alike. and especially with re-
gard to our home buyers. Along the line of
the Pacific Coast. outside of the city proper,
during the past year has been established a
very strong clientie all the way from San
Diego to Port Townsend. At many of these
important points there is quite a percentage
of people who have been successful
in their own communities, and who
have been by degrees turning a portion of
their surplus toward this city. 1t has re-
suited naturally in the accumulation of cap
ital IN our midst and an influx of new ele-
ment OF larger and smaller capitalists. L
consider realty matters at the present time
in a much more favorable condition than
last season, and a marked Gvance has been
made in values generally during the year,
which l am satisfied will be maintained. l
base my judgement upon the fact, in the
first place, with regard to the merit in
properties. that real estate in the metropolis
OF the Pacific Coast las certainly value
based upon actual merit from geographical
and commercial causes. and to-day real es-
tate is receiving such strong attention from
all classes of people and from such strong
concentration of capital that l am inclined
to Think we have but just turned the corner
for our continued prosperity. When we
consider that the city of San Francisco has
but five miles square, we have really the
smallest area to grow in of any city of its
population In the United States.
SAN FRANCISCO THE GREAT CENTER.
g If the bay of San Francisco could be
bridged over to the city of Oakland, Oakland
would occupy the relative position that the
city of Brooklyn does to the city of New York
or even Jersey City. and l should question
somewhat whether the important start that
the city of Oakland has already received
weuld not retard the growth of San Fran
cisco itself. l belleye. cable roads, electric
roads and other local lines of transportation
solve the problem with reference to sub
urban cities, and will serve to keep masses
of people concentrated in the one important
city. During residence of thirty-Sx years
in the city of San Francisco and a continu-
Gus business life in the way Of real estate
for over quarter of century, have seen
all OF the important changes that have taken
place with regard to our property, and am
familiar with the turning points that have
occurred from time to time in our city
directly affecting real estate. l believe we
are now at an important era in realty mat
tiers in the city of San Francisco, and look
with satisfaction upon the large element of
new people and new capital that are inclined
TO THIS center. including investors, operators
ard spectators, and am pleased with the
strong accession TO the ranks of real estate
br okers which am sure are important fac
tors IN the building up of large city. We
have been to an extent in some years gone
by provincial town with great ideas, al
though having magn ifcent proposition of
the keystone of the Pacific Coast on
which to construct great city, but lacking
the courage OF our convictions. During the
past ten years we have lost great deal of
esprit de corps of the earlier Californiaps.
L remember perfectly when there was no
trouble at all in getting up a community
feeling among the people in the city of San
FRANCISCO, but to-day this is impossible;
but in its place there will come up new
clement 10 the community which will place
san Francisco in the category in which she
belongs. l am inclined to think quite
change will come over the general mar
ket during the next season and a great
quantity OF smaller business will be the re-
suit. think the year 1891 will certainly see
80 per cent more transactions than the year
1880, which | consider very desirable sign.
as II means the bringing in OF a greater num-
Der Of people and have great faith in the
masses.
IMMIGRATION.
with the important changes that are be-
Ing made with regard to railroad affairs am
inclined to the opinion that immigration to
the Pacific Coast will receive a setback
Strong efforts have been made in the way of
creating immigration by the sending forth
OF our exhibition car. and l think the State
Board OF Trade have made a great effort in
educating the people to the advantages of
the Pacific Coast. AT a recent executive
meeting the officers admitted that the exhi-
biton car had served its purpose and was
not now producing much in the way of di-
rect results in creating immigration to the
Pa cifc Coast. During my large experience
IN such matters and particularly in the way
OF creating demands for lands throughout
California l find nothing so desirable as to
actually take people onto the land, knowing
that seeing is believing" The whole propo-
sitlon rests with the railroad and the reduction
OF fares is the only solution Gn my judgmenU
to increase our immigration. With the re-
cent changes of management of the impor-
lant connecting roads coming west from
chicago to the Missouri River have modi-
he'd my ideas somewhat in expecting to re-
celve much help in this direction. and we
can see now very clearly that the most i'm
porfant connecting lines ont of Chicago hay
ing no interest in the State of California are
IN a position to turn traffic more TO the
Northwest, and this, together with the con-
nectlons OF the Canadian Pacific we must
consider as important factors against in
creasing our immigration. 1t is true we NAV
receive some benefit through Southern Cali
forBia by the Southern Pacific Railroad and
also the Atchison, Topeka aud Santa Fe
from Kansas City; In other words believe
the present situation indicates thar the
Southern Pacific Railroad will not be In a
position now TO aid California's situation as
It has done in the past, from the simple fact
that their position has been weakened by
the combinations that have taken place and
the principal connecting roads are controlled
by capitalists who have no special interest
in through line to California. While con-
ceding somewhat the adverse elements in
sight with regard to immigration l am
OF the opinion that we are in position
where We can help ourselves"
LOCAL IMPROVEMENTS.
During the past year interior lands have