Shepherdstown register. [volume] (Shepherdstown, Va. [W. Va.]) 1849-1955, 1890-05-16
BUSINESS is BUSINESS.

There lives in the city of New York
man who has accumulated quite a
fortune by simply advising people
what to do. There always will be a
large number of persons who are un-
able to rely on their own Judgment;
others come to conclusion with ease
and certainty.
A young man had accumulated
81 900 and was debating whether he
should buy small candy store with
it, or whether he should lend it on a
mortgage. This latter was the secure
way. The other promised great pro
fits. In this perplexity he saw an ad-
vertisement advice given to those
going into business
After stating his case the counselor
said:
MY fee will be So in advance"
When this was paid he asked:
DO you understand the candy bus
iness?'
No; did not think it was neces-
sary. l expect to supervise it mere
ly."
Then you will lose all your money
in three months
You think / had better lend the
money on the mortgage"
Il do not say that What is your
business? That is, what do you per-
fectly understand
II know the pickle business through
and through. l can make pickles Of
all kinds, but | do not like it.
Never mind what you like. Go
and get a small place and make pick
les. Go from hotel to hotel, restau-
rant to reste urant, and sell them. In
ten years come back and see me; you
will have $4,000 at least
As the young man was going away
he was called back.
Here is a card; | want you to put
it where you can see it hundred
times day" These were the words
on the card: Business is business.
Men don't do what they like; they do
what they can
The card had strange fascination
for him. he read it with care as he
walked along the street AS he stud
led it new light seemed to enter his
mind
He found dingy basement and be-
gan to arrange for his operations. OF
course vinegar must be got, several
barrel. of it; some was offered him at
10 cents a gallon, some more was
shown at cents. (which shall |
take?" He thought of the words on
the card He seemed to see people
testing his pickles, and not liking
them, depart without buying. They
will know good vinegar" thought he,
and he bought the honest stuff.
In few days several tubs of mate
rials were ready, and he knew he
must market them. Now he greatly
dreaded to face strange people and
push his goods on their notice. He new
er had courage when a boy and now
as young man he felt more timid, it
seemed. But he thought Of the words
on the card, and entered Il restau-
rant. The evident manager was a
blooming young woman, and the
pickle-dealer was more afraid OF
women than men. But business is
business" repeated itself over and
over in his mind.
The answer to his statement was
that his pickles would be tried, and
if found all right would be purchased.
"Glad | got that good vinegar,
thought the young man, and he began
to feel that there was certain power
in the maxim his adviser had given.
He began to feel Il courage he had
never expected in meeting people and
trying TO sell his goods to them.
Calling ut store TO get, If possible,
an order for pickles in bottles, he was
quickly and rudely met with dom
want to see such stuff. " Noticing the
utter dismay on the young man s face
the merchant said, short and sharp,
Don't you know enough OF business
to put up your goods attractivelyF
AS he retreated, rufied and dis
heartened, the maxim repeated itself
over and over with this additional
sentence: 1T is business to put up
goods attractively." He sought out
a photographer and had some hand
somely colored labels printed. They
will buy the bottles, said a friend,
'.just for the picture you have on
them"
When he had gained sufficient cour-
age be sought out again the merchant
who had rebuffed him, Il have come