New farmer. (Winona, Miss.) 18??-1???, 1890-05-14
SCHOOL BOOKS.
A SUBJECT OF GENERAL INTEREST TO
PARENTS AND OTHERS HAVING
CHILDREN TO EDUCATE.

The four leading school book pub
fishing houses of the country which
have heretofore been known under
the following style and title, viz:
Van Antwerp, Bragg & Co., Gin
cinnati. Ivison, Brakeman s. Co.,
New York, a. S. Barnes & Co., New
York, D. Appleton & Co., New
York, after full and careful con-
sideration Of all the circumstances,
have decided to dissolve these part
nerships as they have heretofore ex-
listed and to do business as one firm
or stock company. They realize
that the time has come when some
thing must be done and some means
devised for reducing the, cost of
school books to the people and fol
enabling the patrons of the schools
to purchase their supplies OF books
direct from the publishers at net
prices wherever they desire so to do.
They have felt that the future of
their business is seriously threaten
ed by the popular prejudice which
has been created by the exhorbitant
prices charged for school books BY
the local retailer. There have been
roo many profits made off OF school
books, and in re-organizing their
business into this new stock compa-
NY they do so for the purpose and
with the determination to establish
closer relations with the actual pur-
chasers Of the books and give them
the benefit Of the lowest possible
prices. To accomplish this new de-
partme in the manner Of furnishing
scllooN books q reduced pIicesl d
greater economy in manufacturing
the books and in conducting the bus
mess must be practiced, and this is
the object held in view by the four
firms above named in forming the
new company. Under this new or
ganization one plant and one force
of clerks and agents will do the bus
mess which has heretofore required
four expensive establishments. The
saving of expense in this direction
will be evident to anyone, and be-
side this there will also be materi-
al advantage to the new company in
the fact that 1T will be able to get
better terms in purchasing the pa
per, printers ink and other material
used in the manufacture of the
books.
1t has been stated by the compet-
ltors and opponents Of this new com
pany, that as soon as it gets control
Of the trade in State, it will at
once increase the price OF the books.
The faisity of this criticism cannot
be better proven than by the will
-ingness Of the new company to
back up its proposals with its mon
ey and to give guaranty with salts
factory bond in any reasonable
First, that there will be no in
crease In prices for five, ten or even
5wenty years if desired; and second,
hat if at any time the new compa-
ly's prices shall be reduced to low
II figure in any town, city or State,
hat reduced price shall at once be-
come the established price In Missis-
ippi. To those who are informed
n the matter it is we'll known that
line-tenths Of the school books now
n use in the schools Of Mississippi
ire published by the four houses
which have formed the new compa-
~. It is the earnest desire Of the
to have these books re-
adopted and continued in use in the
chools, and it will be grateful for
my increase Of patronage.
1t is true that the new company
expects and intends to increase its
business and to secure the widest
possible sale for its books: but az