Los Angeles herald., 1890-09-22
ILLUSTRATED HERALD.
1T is HIGHLY SPOKEN OF BY
NEWSDEALERS.
What They Have to Say of It-Sure to Do
the Country Great Good-Splendid
Engravings and Reliable Statistics.

A HERALD reporter was detailed
yesterday to go among news stands,
stationers and newspaper sellers, to dis
cover what they think about the Illus
trated HERALD as a beneficial PROPOSE
ton to this section.
The reporter made an extended visit
to the stands, and among the principal
persons interviewed may be mentioned
Stoll q Thayer, the Nadeau news stand,
Edwards & Mcknight, Lee & Miller,
Fowler & Coldwell and the Westminster
news stand. A considerable number of
real estate agents, hotel men and others
were also seen, and their opinion was
eminently in favor of the Illustrated
HERALD and the good work it was doing.
1t had been the intention of the reporter
to give each person who was spoken to
few lines, embodying his opinion in
his own words, but the verdict express
sed by everybody was so nearly alike
that it would have become tedious re-
petition Of words to have stated what
each had to say laudatory to that splen-
did publication known as the Illus
trated Los Angeles HERALD for 1890.
The sale of the paper is reported as
excellent. 1t is favorably spoken OF by
all purchasers, some OF whom have
learned to know its truthfulness in
former years. As general rule it is
sold wrapped up to customers who buy
a number of copies at once, all prepared
to be sent to friends in the states by mail
and merely lacking the address.
1t was the impartial opinion OF all
persons interviewed that the Illus
trated contains nothing but what is
strictly true, and although to eastern
people some of the statements in it
might appear exaggerated because they
are unacquainted with California's
lovely climate and her fertile soil, yet
the gentlemen spoken to thought that a
visit here would soon convince the in
credulous of the truths contained in the
Illustrated Los Angeles HERALD. Sta
tistics," said one news-dealer, "are
things that need no praise. They speak
for themselves, and ought to convince
anybody. up to St. Thomas, who was the
most difficult man to admit anything
until he had touched it with his finger,
but you can say that the splendid en-
cravings of the Illustrated will carry
conviction wherever they are seen.
The street scenes, the business blocks
the rural residences and some of the
truthful that they can not fail to make
the man, who already begins to shiver
now, in apprehension of bleak winters
colds, wish that he could HE himself
with his wife and family to this favored
spot"
The paper is sent north, east and
south to friends OF residents or visitors,
so that they may form an opinion about
this section of the state, and in hopes
that the seductive pen pictures and en-
cravings may induce them to come here
for the purpose of partaking slice OF
the delights that the Italy of America
showers upon her guests.
The general opinion was that the
Illustrated Los Angeles HERALD is doing
the greatest good in other sections to
induce the immigration of desirable
classes, that it does not fly to exagger-
alton for the purpose of accomplishing
such result, but that it depended
upon truthful and honest statements
Many laudatory remarks of other kinds
were made, the general import of which
was that the Illustrated HERALD has
been, is now, and will in the future be
one of the great factors for the aggrand
izement and progress of Southern Cal
iforpia