Lancaster daily intelligencer. [volume] (Lancaster, Pa.) 1864-1928, 1890-03-06

The retail trader that fails to
/" catch on " gets left. Many
have been left, tossed up on
the margin Of trade streams,
driftwood (; or, tiinidly coasting,
have gotten into the breakers,
only to be left high and dry
when the tide recedes.
It's very sad. Can't be
helped. Youth and age often
alike in buying experience at a
costly premium. The head
long boy goes in, wiser than
his fathers, the mature man liv-
ing in the past has his future
behind.
You may find a dress goods
chrysalis in which the winged
thing meant for high fights in
free air still lives. The one
most frequently seen is the
chrysalis Of exclusiveness. As
though poverty of stock in vol
ume and variety meant supe-
rior excellence. Not all man
kind have lived past that no.
ton. There are humbugs and
humbugs, intentional, which are
usually, to say the least, bright,
unintentional, generally stupid
loud, common, popular hum
bugs, full Of energy and bright
ness; quiet, exclusive hum
bugs, dull, sleepy slow, and
eminently respectable. Each
extreme has its own devotees.
You may find a dress goods
charlatan, Haunting a few bold
goods in blatant advertising,
vainly supposing that an intelli-
gent people will build a bust
ness on a vacuum, that airy
nothings are rock foundations.
He has his end.
Merchandise thought moves
onward. The world grows
older and wiser. Sensible peo-
pie see that the largest re
sources bring best results. The
place to get the choicest things
is where the power Of collecting
is greatest. Exclusive and
rare novelties are most numer-
GUS where the aggregation of
business is largest. And so it
comes about that in Dress
Goods, Millinery, Silks, and
many other things for personal
and household uses the most
exclusive spot is here, the spot
where the greatest trade is
done.
But an all round Dry Goods
Store serves everybody save
such as want trash. Because
of vast sales in staples and
moderate cost stuffs the ex-
clusives, high class novelties
are possible. Of course you
read between all these lines
Dress Goods"
There are studies in Dress
Goods. One, most important,
ECONOMY. A very slender
purse may provide neatness,
even style in women's dress.
American Ginghams 10 and
I2H cents, American Sateens
I2H cents, Crazy Crepe 10
cents, Cotton Challis 6 and 8
cents, Indigo Chintz 8 cents,
Striped Skirtings, 12H cents,
are some Of the Incidents in
cotton. In wool and worsted,
% colors in French Serge at so
cents /; All-wool Tricots, Fancy
Wool Suitings, English Mo-
hairs, a great variety in each,
37H cents. Such chances are
the outcome Of aggregation
this business is aggregation.
A study Of Dress Cottons
now here would amuse, in
struct, interest you. Two
years ago Sateens were su-
preme. We then advertised
them by the thousands of styles.
Sateens are in retirement now.
To be sure we have the choice
French Blacks with white fig
ures, and the best in other col
ors at IS, 80, IS, and 37H
cents /; also American at I2H
and 20 cents. But the great
glory of Sateens is departed.
Ginghams are regnant. Marx
this. The Gingham counters
have styles by the thousands,
and in the vast quantity there
are no two pieces alike. The
duplicates are upstairs-room
only for sample Dieces Eact;d;-