The morning news. [volume] (Savannah, Ga.) 1887-1900, 1890-02-09

I4OW Vic OttSCS GSU LOSC inc AQV6r-
tlsem enJS.
From the Nel0 York Tribune.
"Well, I've found it at last"
"Found whatP'
"The programme of the play. 1t is here,
although began to think it had been left
out entirely. think it is shame to fill up
the programme with advertisements like
this Who is interested in dry goods and
corsets and eating saloons and cocoa and
all that sort of thug when they come to the
play' What do they put in all these things
for, anyways"
"Because it pays. of course. Don't you
know there is money in these programmed
ID mt you know there are men who make
living by getting them ups OF course
Us an annoyance to the theater-goer to be
obliged to read all that stuff, but he really
ISN'T Obliged TO read it, you know"
Fart OF 1nversatlon at one of New
York's theaters. 1t is not necessary to
specify winch one, as the theater-pro-
8 anime nuisance is about as prevalent in
me as in another.
"Yes, there is money in them," continued
the speaker. In fact, there is so much
money IN them that tue me who get them
up pay the managers of the theater DO us
for the Contract Some pay as high as
81 800 and 81, coo season. They make a
contract to furnish so many programmes
every night during the season, and thea
GO forth u solicit advertising enough to
pay the DO rus and net a handsome profit
besides. There are two or three men who
practic lily monopolize this theater-pro-
7ranme business, printing as many as
a score Of them each. Mr.. Daily and one
or tWo more of our ma lagers print their
own programmes and reap all the profit
from he advertising.
"Of course this turning the theater pro
gramne in; o an advertising sheet isn't very
compliment airy or agreeable to the patrons
or the theater, but 1t pays, and that is the
end of the ma ter. No amount of protest.
ing on the part If the public ill avail
again that argu meat. IL makes no differ
ence to the man v no prints the programme
whether or no. you have to turn over page
after page of advertising and search indus
riousiy among fiat, stale and unprofi able
commercial ann uncements i'll order to find
the cast but it does make a difference to
him If he cannot fill those SINE pages with
paying adj
81 heard there was a scheme on foot re-
Gently to crea a grand theater programme
trust all over the c ,untry. The proprietors
OF an enterprising dramatic newspaper
were at the bottom Of it. Their pl N was
quietly to by up the programme privilege
In New York, and afterward in all ctio rs
of the country, and 10 issue programmes
which should completely revoutionize the
present ideas on the subject. They int d.
ed in sthe first place to print the progra mes
on half dozeL pages OF their dramatic
newspaper, preserving the general makeup
and appearance of the paper, ttle-page,
readiug-uatte; and even ads The read
ing-natter would be selected with special
reference to the play on the boards at each
theater and be profusely illustrated WITH
portraits of the cast and scenes from the
play, thus forming a handsome and valu-
able souvenir to carry home and preserve.
the cuts would practically cost nothing,
being taken from the stock of the piper.
OF course the scheme would cost money,
but then it would be a regular gold mine
and boom the dramatic weekly behind it
beyo I'd all precedent
why didn't they carry out their
schemep asked the woman.
"Simply because the pa or itself died of
financial debility soon af5e~, and this, with
its other brilliant schemes came to
naught"