Crittenden press. [volume] (Marion, Ky.) 1879-1907, 1890-09-18
The Pulpit Advertising
Bureau.

|
'ure in adveriis ng, which ia one @
he most promising ever offered +
the public patronage.
Those who have gwen attention I
the subject Of advertising know tn
great heed of finding new channel
or the proclamation If business en-
'trpri,cs. Vast and multi arious a
they ale, the present channels 70
advertising seem to be well nigh ex
hausted. The newspapers are de
uged. Signs and placards are old
fashioned and no longer attract
The establishment Of barbed wil'
fences has removed the opportunity
once so common Of painting the
country fence board. Natural seen
cry has been worked for all it j.
worth. There is hardly bare rock
on railroad line this de Of the
Rocky Mountains that has not been
ltencilled ever with patent medicine
announcements. The horse cars
! (where they have them, are now
filled with more advertising proverbs
ban Solomon ever dreamed OF: and
the poetry which iniests these pub
lie conveyance moves the reader
simply because 1t is dragged through
the street by two powerful horses.
The painted and bedizened man
marching with unique or haring ban
oer, dressed as Indian OF Continen.
tai or Santa Claus, or any other OF
the old patriarchs, has palled upon
the public eye. He has added the
disrepute of the tramp to the adver-
Using profession. He is, we affirm.
nothing more than a llterate in
stance of professional vagrancy.
Ia view of this death OF new in
strumentalities and opportunities to
the advertiser, we are proud to be
able to offer to the readers Of this ar
ticle a new combination of unsur-
passed opportunities. While the
press, the circular, the sign. board,
the bare rocks hanking our rail-
roads, and the grotesque itenerants
Of the trade no longer seem to at
tract, there remains one resource
which has no. yet been FULLY devei-
oped. We refer to the American
Pulpit.
We do not mean that the pulpit
has not before been used tor adver
Using purposes. On the contrary,
It's efficiency has been so well tested
that we can offer our subscribers
substantial proofs of the advantages
which they may derive from it's use. |
So confident are we Of the val ne of |
our scheme that we unhesitatingly |
ind unblushingly assert that the day |
g not far distant when the bureau
eclipse all other ADVERTISING -hnraausl
n The Volume OF Its patronage and
he extent OF its influence. The
Ian is briefly this; !
First, We propose to enlist In the
eryices Of the bureau the ministers
+ this country, 1t is well known
o people who are in the habit ofat-
ending church that every minister
Ioes from Sunday to Sunday a good
eal Of gratuitous advertising. On
very order of service will be found
omewhere in the programme the
'ord IN Offices"
And at this point in the service
he minister is at liberty to advertise
hose public and private enterprises
'hich have been thrust upon him.
Our readers will frrther observe
nat if there is any time when a con-
fegation pricks up Its ears, it lie
hen the notices are read. How
yer heavy and somnolent 1t may be +,
any other time, when the minis
r begins to prophesy what 10 o take
ace in the week to come it must
, a sleepy dol. that does not listen.
his liberty of prophecy is an ina
enable privilege of the ministry,
ID very ancrent one; but it has
,ver been put to the fullest use.
e propose now that the prophet :
all not only prophecy, but that he
all be paid for his predictions. !
e do not see why pulpit advertis-
9 should be any more free than T
ver,ising Of any other kind. There
e always people who want to get
eir newspaper advei Using done
thout charge to themselves. They
We an ingenious way Of sending to nj
, editor the item which ought to OF
to the publishing department; 81
there are people who are mean ~
,ugh to think that the pulpit ad- fl
Using ought similarly to be rem a.
ed free of charge. 1t is time IL
It the pulp. was protected against oi
h imposition. We propose that XII
} minister who joins this bureau A
III receive a fixed rate for every es
which he issues t, his O
nday congregations. he
secondly, we propose also to en-
,e the cooperation of the various