Evening star. [volume] (Washington, D.C.) 1854-1972, 1890-05-28
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THE EVENING STAR IL offered 70 the putt
lie, in good faith and with confidence, a. TIE
BEST LOCAL ADVERTISING MEDIUM IN
THE UNITED STATES. In point of fact, ID
may be truthfdlly said that it is without an
equal in this respect any where in the world.
These averments are borne out by the figures
given below, which complied from the
sworn weekly statements printed in the paper
on each Monday in the year, and condensed
from the sworn tabular statements showing tho
average daily circulation of the paper during
the year 1889, published in The STAR on the
18th of January, 1880.
Briefly stated, the points upon which the
above claim is based are these, That
I. The Star has three dimes the cireu-
iation Oh any other paper I'm Washing.
toni
?. The STARE circulation in Washing.
ton il double that of all the other daily
papers published in the CITY added 90.
gethcr!.
J. The star has n larger and fuller
circulation i'm the city where printed.
in proportion 90 reading and purchas-
ing population, than any other news
paper i'm the worid!!!
4. The STAR has the largest regular
and permanent home circulation OF
any two-ccnt afternoon paper tn the
United statcs!!!!
In support of these claims and TO show the
constantly increasing circulation of the paper
attention is invited to the figures following:
DAILY CIRCULATION IN Iss5-s6- s7-ss-sa
1851. 1856. 1857. 1855. 1850.
JAS...@o,i>6 23.3ss 2J,iso 26.3s6 2s.s4I
FER. 22,e2s 2I.3aI 26.2ss 27,Ist $4,000
MAR.-21,3i9 25.59i 26.o0s 2,.IsO 34.,6s
APR. 2s,572 2s-s27 25,5s5 2,.Is6 2s.>5a
MAY. .22.i,4 2i.35g 25.,aa 2s.,s2 2a.sts
JUNE..2i.s33 23.s0a 25,II6 2,,43s 3O.I,3
july. III ,iO6 23. Is8 2I,s,0 26,363 2s.s50
ArG.. .4i5 e2.364 s4.s5s a5.s2t as,5s3
sErr'.2l.O33 2a-302 2i.so5 25.32I 2s.4,s
ocr..2l.is, 2I,,oI 2i.sO. 25.sis 3O,ses
Nov. .s2,eiS 1851 25.69s 2>-s1i 3I.ss3
Dec .23,00O 2i.6s7 26.I66 26..52 3I.s53
Av'se.22,I23 23.6s2 25,isI 2,.0ss 10000
Increase ....... l.55s I.s03 I,5ss zoos
OF this remarkable average aggregate Of
SOO9O copies circulated daily, no more than
l,lo2 copies are sent out of the city by mail,
and !, l06 so to suburban places, by express,
railway trains ETC., leaving as a net circulation
In the city proper the PHENOMENAL PRO-
PORTION of 929s PER CENT, or AN AGGRE-
GATE OF Pa 1852 copies! OF this number,
2f, 142 were delivered daily by regular
carriers at the homes of permanent sub
scribers.
The remaining G, 740 copies represent the sales
over the Office counter, at the news stands, ana
by newsboys. But of this latter number 4 very
large proportion is supplied regularly 20 per-
manent residents of the city living in lodgings,
DC. mot householders), SO that its whole circuIa
ton may be literally said to be in the family
circle. While its aggregate circulation there
fore gives The STAR a dist,nciiUe and enriabs
position ia modern journalism, the fuiiness Of
its home circulation, the extent TO which
it is relied upon by members of the
household, and particularly by the pur-
chasing portion of the community, are
the marked characteristics OF the paper,
to which no other daily journal now
published can furnish parallel.
This is no idle boast on the part Of the paper.
1t is well established fact, demonstrated to
the full satisfaction of the sagacious and enter
prising business men Of Washington, who seek
and know where TO find THE LARGEST
RETURNS FROM THE MONEY PAID OUT
FOR ADVERTISING. This is proven by the
growth of The STARS advertising patronage.
Nothing can more surely illustrate tire
esteem in which any article is held by the
public than a constantly increasing demand
for it-day by day, week by week, month by
month, and year by year,-in the face OF ad.
verse claims and pretentious competition. The
figures following tell the story on this point:
NUMBER or NEW ADVERTISEMENTS rRISTEB n