The morning call. [volume] (San Francisco [Calif.]) 1878-1895, 1890-07-24
BOARD OF TRADE.
A Circular Issued to Affiliated
Counties.
The Needs of California on Wheels IA
Universal Display Is Desired-Import-
ance of the Worlds Fair.
The following circular has been issued by
the California State Board of Trade:
CALIFORNIA STATE BOARD OF TRADED
sos Market street

SOB Market street. !
SAN FRANCISCO. July 81, 1890.
To the affiliated Boards and Boards Of Super
yisorS: Your attention is called to what may be
termed the 'trlumphal tour " Of California on
Wheels" through the States OF Texas, Arkansas,
Missouri, Kansas Colorado Iowa, Minnesota
and Wisconsin. Up 10 its arrival in Chicago on
the Sd inst; i had been visited by 100000 peo-
pie. Ii is difficult to estimate the benefit accru-
ing from this method OF illustrating the resources
and products OF California. 1t is certain that
trade IN California productions has been consid-
erably enhanced by opening new fields in local..
lies not dealing with our producers formerly and
by increasing the demand In places where the
trade had already been introduced.
The growth OF The green and dried fruit raisn
and pune shipments owes its Impetus, in great
measure, 10 the tours made by our travelling ex-
hibit. The trade in the latter, from reports re-
ceiyed and from The statements OF Eastern mer-
chants WHO have visited us here, is diSplaclng
the foIeign articles. As an example OF the work
accomplished, the result OF the Introduction of
tie tlIckinger canned fruit IN the East may be
cited MIR. FlcKInger visited cities where the
exhibit had displayed his fruit and found de-
mdnd based on lis excellence and The notice at
lTacted thereto, which readily disposed OF his
entire stock for this season. His experience Is
the experience Of many others. His example
might be followed by those representing The va
ri0us industries, with certain prospects of like
success.
Wheels are mol immediately visible. IL is an
object lesson, that makes AN impression ON the
visitor and places in his possession facts which
LEAD TO a comparison with his surroundings and
enable him 10 discuss with his neighbUr the ben
ehts ana advantages OF a country whose fertility
aud climate produce such an endless variety OF
the comforts OF lie.
As means for the distribution OF literature
descriptive of the State 1t surpasses anything
ever at empted, owing to its cneapueSs anu the
facilities enjoyed to reach the people OF large
section OF IDe United States. THIS Is an oppOr-
tnniIy which local boards should not neglect.
As an advertiser for OuI Stale IL cannot be eX-
celied. Wherever 1t appears The newspapers as
Il matter Of news describe the contents and dis
play. thus we procure column after column OF
notices that no private nm OF company could
procure. The character Of ibis institution, Lep-
re>enilng the whole Stale, having no special
Interests subsefye no articles TO sell, no LANDS
10 boom, enables Us TO receive from the press lie
enc0mums which the merit OF California produc.
lions command.
Tie fun and other displays on california on
Wheels" are In need OF renewal. 1t Is hoped
that as it Is TO be exhibited In the States of
Illinois, Indiana, Ohio, Pennsylvania, Maryland,
New Jersey. NV York, Massachusetts, Mchi-
gan, The TWO DaNotas, Montana, Washington and
q! egOn the necessity Of attending 10 these re-
DeWals Will not be forgotten. During this trip 1t
will exhibit at ashnEtUn, ID. C.. also at the ST.
Louis Exposition and leIhaps at several State
fairs. Affiliated boards should make 1t point
10 furnish Us with materials needed 10 keep up
ihe degree OF excellence hitherto established.
Los Angeles Is The only county that las regu-
larry furnished samples Tor The ears and also
fresh fruits III their season. This can and should
be done by every county connected with this
organization. The eXamp OF Los Angeles
should be followed, not alone Tor the additional
interest which Will be given thereby, but Tor the
benefit of each locality.
We also urge that The exhibit at our rooms
needs not only new fruit but The addition Of
many articles within The province Of every local
board 10 luTnisb a mineral display Is also
Quned AS interesting ana valuable as the
hibit now Il, there is no question that with
little effort on the part Of each board II conld be
greatly improved.
Your attention is also called to the action OF
this board Oh The Worlds Columbian Exhibit TO
be held in Chicago III 1898.
We look upon the Worlds Fair as an oppor-
tunity which may not occur again within CEN
tury Of time for bringing 10 the attention OF the
world the resources OF California. This Organl-
Zdtion deems tile present an opportGne time to
begin those processes OF education which Will
eVenluaie i'll a proper exhibition Of the indus
trial resources and scenic grandeur of this Slate
The Stale Board OF Trade VIII heartily coop
elaie with and II Invites all commercial and in
duStflal organizations TO JON together and secure
an adequate representation OF California which
SHAH fully illustrate its industrial, commercial,
educational and social status and progress, ana
The vast ana varied capabilities oil It's climate,
its soils and its mines.
We believe the exhibition should be so
planned as TO secure TO California producers a
better position in The markets OF the world for
the yield Of our fields aud orchards and direct
attention TO the vast undeyeloped mineral
sources OF the State. lis object should be to
educate The world as 10 Ihe desrabillIy OF Call
foruia as place of residence, 10 secure re-en-
torcement OF population and capital IN all the
branches of her commercial, mineral and indus
trial activities; and mainly 10 attract the notice
OF consumers to our products, with view OF eX-
tending our markets.
This board advises action on the part OF afiili-
ated organizations To encourage that spirit so
necessary 10 the accomplishment OF the objects
desired, ana requests them To assist in procuring
general attendance a. The Worlds air Con
yeBton TO assemble In this city on lhe 18th day
oil next September.
AS Indicative OF the interest felt by This instl-
tuition III that question, the subject OF Z" Worlds
Fair and How California Can Reap Benefit
1berefrom" has been made a special order for
our meeting on the ism OF next month.
Nelrust the matters herein referred 10 will re-
celve attention.
JOHN Q. BROWN, General Manager.
A. CAMINETTI Secretary.