Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1890-01-29
MAINE GOSSIP

The address delivered bf fore the Man,
Press Association at their r,re't meet nl
in Portland contained very mi0v spS irs
tons that will prove of yaIue to those Pc
follow out the lines inAiea'ri 10y theW
Mr.. smith rightly rmpns, lei the fact iba
. newspaper establishment IS q hrs ~ -
concern. 1t isn't rttried on far fun hp
for money lie declared that It was jus
~ much out of place for man "a 20 ut'
anewspaper office and ask Tor free pu0
or business local on the strength IF former
patronage as it would to 90 to his grocer
and asked for a free roast or turkey on the
same grounds There Is no reasoa wh, he
should not pay the grocer ter what he set'
Of him and also 20 reason WY he should
not pay the publisher for what he sets ig
his line of business.
We should think man who ssnn.,red
into store and asked tor a present Ger
tain articles that formed the stock ia trade,
10 be = crank No one would expect tho
merchant To comply v,ih his unreasonable
request Yet mas after man com-s into a
newspaper office and asks the publi'her to
give him space and composition thar form
his stock in trade and represent a money
NhiuF lHNt a. Adfb - wv III ~fNfAN "a y
merchant L. is needless to aid perhaps
tina, newspapers which schieve business
success, do not comply With such unres-
sonsble requests.
One of the frequent visitors to q newspaper
Office is the mao who Is puslns some eu
terprtse. II it is a worthy one be usually
nnds the editor ready and willin. to give
him an earnest support. Yet vely often
after the editor has devoted many dollars
worth of space and composition to helping
the project along this Same man viii -ann-
TOR round to the office with SUBSCRIPTION
paper! II seems incredible bus such
occurrences are BY no means intrs quent,
and ten to one the editor Is pronounced
a"mesn man" if he should fan % give as
much As the ayerag" donated b. citizens
II such a man shru.d receive shsudsoms
present of goods, from some merchant II
the interests of his project. he would re
gard the act as very generous one, ss in
deed it wouli be Tie would never think
Of goiog to that merchant later on with 4
subscription paper. letlt is ju.tas proper
- tor him to carry one TO pdnusher after
having received liberal contribution trou
have distinct money value very likely
copsids rally in excess OF the goods donated
By the merchant.
And while we are treating of these news
paper topics. there Is eyriain individual
whom we can no, pass unn0ticed. Tins /.
the man ~ho brinss the editor IN some few
advertising puts. Just to fill up" Thi.
man appears to think that editors have =
terrible hard tune 10 secure enough matter
to MI their columns A single dsy in ar
editorial sanctum would dispel that illu-
sion from their minds forever. They
would see world of mAtter--gooi matter
filling the exchanges trom ali over the
country and would realize that enough ws.
carried out in the office waste basket every
day to more than iii an unabridged die
donary.
The greatest problem Of an editors life
is-as the late Horace Greeley put ito
know what TO keep out rather than what t.
put in. His task is largely one of selee.
ton. To secure Just those matters that
will most interest the greatest namber OF
his own circle of readers. \ live local
real nevs-he is always snxious TO secure,
but advertising squibs are never in the
nature Of news. and no publisher can
s6ord to burden his columns with then
unless he IL well paid for so doing
Not mary months ago the writer met 1
puolisher Who is making r:ost comfortR-
Die hving AMI doing thriving little husi-
ness with weekly paper and Job Office.
where three men had SUCCESSFULLY fsile,,
before be came into possession of the psper.
The plant was regarded as little better than
worthless. Asked the secret Of his success
ne answered; "It is simple. Ihave done nav
ouaness on business principles. When
ook charge Of my paper almost every ave.
nue. OF legitimate income vas closed 10 /,
business locals cards of thanks, long obitu.
afy notices, resolutions Of respect. etc.
were all published free of expense