The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1890-11-06
s. & G. WATKINS.

wy
EEs1sS-.@s@
1t may not be generally known but
it il nevertheless fact that one of the
largest retail stores Gf indeed it is not
tile largest in North Carolina. is right
here in Henderson. 1t is hardly
worth while to say that we refer to
Messrs. S. & &. Watkins. They &C.
cupy magnificent three-story bricl
building AZ feet front and 100 fee
long, in which is carried genera
stock of merchandise embracing we'll
nigh every article that can be called
Tor. 1t is in fact common sayins
among patrons of this market tina
Watkins carries everything in stock.
For years their store has been thu
leading one in all this section of coun'
try and they are to-day doing a bigger
business than ever before. Then
trade this fall is much heavier than
it has ever been and the future is full
of promise for steady and continu
Gus increase. They have a larger and
more superior stock in every respect
and each department is full. They
have polite and efficient corps OF
statesmen, and their prices are within
reason and reach of all. With their
large and varied assortment to select
from, buyers have no trouble in find
ing just what they want. Buying in
large quantities gives them an advan-
| tage over small dealers and in this
way they are enabled to sell goods
low. This accounts in large meas
ure for the big business they do.
When you see firm exerting them
selves and displaying such enterprise
as this one you may know they mean
business. Look at the we'll written,
handsomely displayed and attractive
full page advertisement S. & c. Wat
kins have been running in the GOLD
LEAF the past month. That means q
considerable expenditure of money in
this direction alone, and yet they
assure us. it has paid them. The
busy crowds that daily throng every
department of their mammoth store
and their increased sales show it. 1t
is gratifying to have such intelligent
and experienced business men thus
bear testimony to the value of this
paper as an advertising medium. We
rejoice at their prosperity because
they deserve it.
They carry a complete stock Of gen.
eral merchandise of every description
dry goods, clothing, boots, shoes
hats, notions, gents furnishing goods,
millinery, ladies' dress goods, trim
mings, laces, house furnishing goods
glass and crockery ware, tinware
hardware, furniture. carpets, harness
farming implements, paints, oils, nails
&C., sc. They deal in good goods, sucf
as they can recommend to their Gu sto
mers and when they find an articl.
has been sent them that does not come
up to the standard as recommended bacl
it goes to the manufacturer or jobbe
from whence it came. This is one 0
the great secrets of their success
Honest goods, fair dealing and low
prices, is winning motto as this firm
has cause to realize.
But let us tell our readers somethin:
about the business done by this firm
As we have already said they carry al
most everything in stock and can sui
their customers as to quality Of tn
goods, cheapness ofprice and real values
They acknowledge no peers and rec
ognize no competitors in their line
Their stock and their prices SHOW
this. There are good crops in tn
country and AS general thing peopl
have more money this fall and the,
must know where to spend it to bes
advantage. Hence they go to Wat
kins'. And certainly no larger an,
prettier stock from which to select wa
ever shown in Henderson. But
would require more scrutinizing eve
"a better skilled pen and one who ha
greater claims to being an expert il
naming and describing such article
than this writer, in order to give ever
a faint idea of what they have III stock
In the clothing department the,
have the largest and best line of good
ever shown in this market. Every
thing you can call for from cheap ever
day wear to the finest quality of i'm
ported goods. 4 large and superio
line of shoes, hats, gents furnishin.
goods. &c.
In the line of ladies dress goods Nj
Watkins has surpassed himself in hi
purchases this season. They have
beautiful line of silks and other goods
Everything in the line of dress good
You can call for, in all the new shade
and patterns, which cannot fail to pleas
the ladies. 4 full line of braids. gimps
velvet, plushes, and all fashionable trim