The morning call. [volume] (San Francisco [Calif.]) 1878-1895, 1890-05-18
The Mammoth Dry-G00ds House
of j. j. O'Brien
& Co.
SAN FRANCISCO BUSINESS COLLEGE.
Its Many Occupants - Physicians.
Dentists = Attorneys = Fashion
able Observation-Disclosures and
TaiIors.

One of the prominent mercantile build
ings of this Coast is situated at the june
ton of Market, McAllister and Jones
streets. 1t has a frontage of 159 feet
inches on Market street, extends 81 feet
inches on McAllister street and 175 feet on
Jones street. This magnificent piece OF
architecture is five stories high, with
dome 80 feet in height, making the distance
from the ground floor to the top OF the PIN
nacle not less than $50 feet. The tower is
reached by several flights of stairs and
affords the visitor a splendid view OF the
city and bay and the surrounding country.
On the other hand, the onlooker viewing
the golden city of the world from point
at a higher altitude has but little difficulty
in recognizing among its monuments OF
architecture the edifce bearing the name at
the head of this writing.
A GREAT ESTABLISHMENT.
The entire main floor and basement is &C.
cupied by the old established and popular
dry-goods firm of j. j. O'Brien & Co., who
here conduct one of the most extensive and
successful retail businesses in the country
for their trade is not confined to their enor-
nous city patronage but includes an I'M
mense and constantly increasing mail-order
business extending throughout the Pacific
Coast.
The sales-room covers the whole of the
ground floor, comprising an area Of 2S,Oo0
square feet without a wall or partition,
making one of the grandest and most spa
cious sales-rooms in America. Every de-
partment is stocked to its fullest capacity
with the choicest and most fashionable fab
rics OF the Old and New World, and they
all combine in making up an establishment
complete In every detail and ranking IN I'M
pOrtance with the largest dry-goods places
of New York, London and Paris.
The unparalleled success of these enter
prising merchants, especially during the
nearly five years they have occupied their
present quarters, is fitting tribute to their
perfect system of conducting business and
illustrates what can be accomplished by in
domitable energy when coupled with strict
integrity and sound business principles.
THE BUSINESS COLLEGE.
AS compared with the other commercial
schools of the city there is a remarkable
difference in the methods pursued at the
San Francisco Business College
Here, for the first time in the history Of
our city, is 10 be found school conducted
| on the plan of buSiness-hOuse; students
| doing the actual work of book-keepers, each
| desk, in TACT, the Office of some firm or cor
| pOrat0n where the records Of the business
| done are kept in practical, thorough man
| ner, which is an entirely new feature Of
| instruction and which has not even been
| approached under any other system.
After a thorough exposition of the prin-
| ciples and practical working OF the system
| had been given to the writer by its origi-
nator, Professor C. l.. Ellis, it did not sur
prise him to find that the graduates of the
college are as remarkable for their ability
TO successfully fill any and all positions
open to bOok-keepers, as the system itself
is for unique originality. 1t is the out
growth of years Of practical experience in
the counting-room and school room. and
marks new and much-needed departure in
this branch of education.
The graduates of this institution will will
lngy and readily answer practical questions
in regard to the transactions of business
and they have an apparent consciousness
of the ability to properly dispose of any
complication that might arise. which shows
the result Of a careful drill and complete
preparation for their work.