San Antonio daily light. [volume] (San Antonio, Tex.) 1886-1907, 1890-01-28
THE BEST NEWSPAPERS.

OF the American Newspaper AuVer-
Using Bureau, No. 10 Spruce street,
New York, have issued pamphlet
containing a choice selection OF news
papers for an advertiser to use, who
prefers to confine his advertising in
vestments to such as are likely to pay
him best.
This catalogue names all the great
est and all the best newspapers. The
selection made includes every religi-
Gus, agricultural, or other class week.
ly, having a regular issue of so many
as ten thousand copies; all the great
monthlies, the leading dailies In all
the largest cities, and aims to name
the best paper in every county seat
having a population of so much as
three thousand, and every other town,
village or city having so much as five
thousand population, provided paper
is printed which issues as many as a
thousand copies a week.
The total output for a single edition
of the publications named in this Cat
alogue of Preferred Newspapers is be-
tween fifteen and eighteen million
copies, and is, therefore, more than
enough to place paper regularly
with every family in every state and
territory.
The number of American newspa-
pers is now so large that the great adj
vertising agencies do not find it wise
to attempt to specially represent them
all, and at the last meeting OF the as
sOcIatiOn of General Newspaper Adj
vertising agents it was resolved that
each member should prepare list
which, while enumerating the best
papers, should name only about one
In ten of all which are published.
1t has been demonstrated that fully |
one-half of all the output of American
newspapers emanate from less than !
seven hundred officers, aud that a
list of more than ten thousand news |
papers can be made up, among which
no single one print regularly so many |
as a thousand copies. To have deal
ings with this myriad of small papers
cannot be thought of by the majority
of advertisers. and advertising
agencies find transactions with them
to be the reverse Of profitable.
The carefully selected list which is
now issued by Geo. p. Rowell Il Co.
is the first which has been put forth
in accordance with the resolution of
the Association of General News
paper Advertising Agents.
1t is issued by the oldest, best
equipped, and m Dst favorabl y Known
Of all the agencies, and is likely to
invite careful examination and
criticism from both advertisers and
publishers. Geo. P. Rowell u Co.
nave more thoroughly perfected
system and better facilities for con-
Quoting the necessary negotiation
with newspapers and watching the
of advertising contracts
than has ever been attempted by
any other house in this line in this
or any other country. At their Adj
Bureau, which was estab-
Iished in 1865. have originated most
of the methods of conducting such a
business, which have proved to be
successful. They have
issued the American Newspapers
Directory for twenty-five years. They
now advise their advertising patrons
that it will always be we'll to Gonfine
orders to papers Sc
lee ed from the Catalogue of Preferred
Papers here referred to, unless the
has some conclusive rea-
sons of his own for using others.
The population of every place where
q newspaper is published is stated in
the catalogue; county seats are desig-
mated, and the circulation rating ac-
cording to every paper by the last
ISSUE of the American Newspaper Di-
rectory is given. Out of the seventeen
papers named in the Direc-
tory, only about two thousand are
selected; of these only forty-three are
issued in the state of Texas, and
among these it is. perhaps not neces-
sary to add, the LIGHT is given the
prominence to which its merit en- titles
IL.
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