The Wichita daily eagle. [volume] (Wichita, Kan.) 1890-1906, 1890-08-31

porous members Of The World staff.
The idea was not very brilliant one,
but ideas, practical, workable ideas, are
at premium in most newspaper offices.
Mr.. Robert Patterson, managing editor
of The Chicago Tribune, once said to
me: II can hire plenty of good newspa-
per men for fifty dollars a week. Iwould
like to find a man with enough original
ity in the way Of suggestions SO that l
might pay him fifty dollars a day"
Wherever the modern school of jour
nalism has been introduced it has had its
influence upon all the journals in the
field. In Chicago, for instance. the con-
servative Tribune and Inter-Ocean, and
even the staid Evening Journal, have
been stirred up by the competition of
the newer and livelier Herald. This last
named paper was founded by Mr.. James
w. Scott. who was one of the earliest to
perceive the value of novelty in journal
ism. Mr. Scott has been the Pulitzer or
Chicago. In five or six years he has
built up paper which leads all rivals In
circulation, and which will soon occupy
one Of the most artistic and complete
newspaper buildings In this country.
One of Mr. SCOTS first schemes for at
tracing attention to his paper was an
edition of The Herald dated 1885, writ
ten throughout, advertisements and all,
as of 100 years hence. OF this novel edi-
ton more than million copies were
sold, some of them in Europe and many
of them on the streets of New York and
other eastern cities. The Herald was
the first paper in the world 70 sound the
public on the question, ''1s Marriage
Failure?" discussion which added many
thousands to the permanent circulation
Of the paper. 1t was also one of the
| first papers to make a feature of daily
| illustrations.
Not content with having put The Her
aid in front rank, Mr.. Scott is now
building up an evening paper IN Chi
cago. OF course heis pursuing the same
methods which have been so successful
| in New York, Boston and elsewhere.
After first making his arrangements for
the publication Of a first class paper Mr..
Scott looked about for some means of in
Producing il to the public. To print a
good paper is one thing, to let the pubic
! know of it is another. A man might
start in New York a paper superior In
every way to The World or Tribune
or Times, expanding upon it ten or
twelve thousand dollars per week, and
without some novel schemes to attract
attention, or some effective methods OF
reaching out 10 the public and pulling
them in as Subscribers, might go on with
his publication for a dozen years with
but O few hundred readers. BE would
literally hide his light under busheL
There are two kinds of newspaper tai
emit One is the ability to make good
and complete newspaper, the genius for
gathering, editing and winnowing news;
the other Is faculty of making the pa
per talked about, so that as soon as one
man has been attracted as a reader he at
once, perhaps uncOnsciously TO himself,
induces a number of his friends 10 fol-
low his example. When the two kinds
of talents are combined success is sure &c
follow. In this case Mr. Scott went
straight after the public. BE offered q
bicycle TO every boy or gin who brough;
him a list of 100 subscribers for a single
month. AT once Al army of boys and
girls sprang TO work. They called upon
their friends and neighbors. induced
them 10 subscribe, Just 70 try the paper
and in three months Mr.. Scott has had
to buy three or four car loads of bicy,