Macon beacon. [volume] (Macon, Miss.) 1859-1995, 1890-06-21
SCHOOL SOCKS
A SuhJeet Of General Interest 70 rareatl
and Others Having Chtid7ea to Sta.
cate.

A Suhfeet Of General i~ntereat 10 farenta
and Others Having Children to 4
cate
The four leading shNol hNk publish
ing houses Of the country which have
heretofore boon known under the tol.
lowing STYLES and titles, via;
Van Antwerp R7acg & Co, Gncin,
natl; iviSon, Rlakeman 4 Co, New
York; \. : RarneS i Co, New York;
n Appleton 4 Co, New York, after .
tall and careful consideration OF all the
circumstances, have decided 10 form
an Incorporated company for the prose-
cGtion ottheS school book business. They
realize that the time has come when
something mus; be done and some
means devised for reducing the cost Of
school books 70 the people and for
enabling the patrons Of the schools
10 purchase their supplies Of books di-
rect from the publishers at net prices
Nhercve. they desire 50 10 do. They
have felt that the future Of their bust.
less IS seriously threatened by the pop
Ular prejudice which has been created
BY the exorbitant prices charged for
school books by the local retailer.
TheSe have been TOO many profits made
81 Of school books, and in reorga Min.
their business into this new stock Com.
pauy they do so for the purpose and
with .he determination TO establish
closer relations with the actual purchas-
ers Of the books and give them the ben
eft Of the lowest possible prices, To
accomplish this new departure in the
manner Of furnishing school books al
reduced prices, a greater economy
in manufacturing the books and
in conducting the business must be
practiced, and this is the object held in
view by the firms above named in
forming the new company. Under this
new organization Il plant and one
force Of clerks and agents will do the
business which has heretofore required
several expensive establishments. The
saving of expense in this direction will
be evident to any one, and beside this
/ there will also be q material advantage
to the new company in the fact that it
will be able to get better terms in pur,
chasing the paper, printers ink and
other material used in the manufacture
OF the books,
1t has been stated by the competitors
and opponents Of this new company
that as soon as it gets control Of the
trade in a State it will at once increase
the price Of books. The f.lsity OF
this criticism can not be better proven
than by the willingness Of the new com.
pany to give guaranty with satisfactory
bond in any reasonable amount, con
tracing as follows:
First, that there will be no increase
in prices for five, ten or even twenty
years II deSired; and second, that il at
anytime the new compauy's prices shall
be reduced to a lower figure, that re
duced price will at once become the
established price under all contracts.
To those who are informed in the
matter it is we'll known that the
majority OF the school books now
IN use in the schools throughout
the counsry are published by the foul
houses which have formed the new com,
pany. 1t is tho earnest desire Of tbs
company to have these books contin
ued in use in the schools, and it vii
aim to make it for the interest of thu
public to use them.
By a generous policy the new com
pany expects to increase its bust
ness and to secure the widest possible
sale for It's books, realizing that tn,
only way in which this can be accom-
plished is by furnishing the books to tn
people direct and at lower prices thai
schnnl hooks have ever heen hnnpht.