The Bennington banner. [volume] (Bennington, Vt.) 1858-1894, 1890-02-06

BUSINESS IS BUSINESS.
There lives in the city of New York q
man who has accumulated quite for
une by simply advising people what to
| 10. There always will be a large num-
| ner of persons who are unable 10 rely on
heir own judgment; others come to Q
conclusion with ease and certainty,
| A young man who had accumulated q
thousand dollars and was debating
whether he sould buy small candy
store with 1t, or whether he should lend
1t on a mortgage. This latter he knew
vas the secure way. The other promis-
d great profits. In this preplexity he
saw an advertisement advice given
TO those going into business"
After stating his case the counselor
id: "My fee will be So in advance"
When this was paid he asked:
you understand the candy bust
NJ; did not think il was necessary,
/ xp'ct to supervise it merely"
Then you will lose all your money in
.hree months"
You think 1 had better lend the
money on the mortgagep
do not say that. What is your bust
ess ? That is, what do you perfectly un-
I-rstapdI" 2"
Il know the pickle business through
nd through. can make pickles Of all
kinds, but do not like it,"
Never mind what you like. Go and
Set a small place and make pickles; 60
rom hotel to hotel, restaurant to res
aurant and sell them. In ten years
tome back and see me; you will have
$4,000 at least.
A~rne Young man was going away he
was called back.
"n,.e 10 a card; 1 want you to put 1t
where you can see it hundred times q
idy.' These were the words on the card:
Business is Business. Men don't do
mat they like, they do what they can"
The card had strange fascination for
nm; he read it with care as he walked
,IUng the street. AS he studied it new
ghL seemed TO enter into his mind,
He found a diBgy basement, and be-
san TO arrange for his operations. OF
:purse vinegar must be got, several bar
els of il; some was offered him at ten
:ents a gallon some more was shown at
ive cents. Which shall take ?" He
nuught of the words on his card. He
,remed to see people testing his pickles,
tnd, mot Liking them, depart without buy.
ug They will know good vinegar"
ngnt he, and 30 he bought the honest
stuff.
lua few days several tubs OF material
we're ready, and he knew be must mar
ket them. Now he greatly dreaded to
face strange preple, and push his goods
upon their notice. He never had cour-
rge when hoy, and now as a youny
maD he felt more timid. it seemed. But
ne thought of the words of the card, and
I entered restaurant. The evident man
tger vas blooming young woman, and
he pickle dealer was more afraid OF
women than men, but "business is busi-
ness repeating itself over and over in his
IN nd.
The answer tn his statement was that
MS pickles would be tried, and, if found
al right, would be purchased,
"Glad Igot that good vinegar" thought
The young man, and he began TO feel
that there was certain power in the
maxim his adviser had given, He began
I 10 feel courage he had never expected
in meeting people, and trying to,sell his
goods to them.
Calling at a store to get, if possible, an
order for pickles in bottles he was quick
y and rudely met with, Don't want to
see any such stuff Noticing the utter
dlsmay on the young mans face, the
merchant SAID, short and sharp, "Don't
you know enough Of business to put up
your goods attTactively?"
As he retreated, ruffled and disheart-
ened, the maxim repeated itself over
and over with this additional sentence,
1T is business to put up goods attract
Ively," He sought out photographer,
and had some handsomely colored labels
printed. They will buy the bottles. I"
said friend, "jnst for the picture you
have on them"
When he had gained sufficient courage
ne sought out again the merchant who
nad rebuffed him. Il have come to
ma ke you present of a bottle OF fine
pickles."
Why do you make me present Of
them ?"
Because you gave me advice that is
worth great deal"
The morning of one fourth Of July
came, and he pondered whether to 90 to
MS store or not. All at once he thought,
people going on picnics will want pick
les; it Was the magic words on the little
card that ran through his mind, He
found, as he had thought, large num-
Der of buyers waiting for him.
The Int le card was consulted in all
SORTS of weather. If man made prop
osItlon to him of any kind, AMI he was
IN doubt, he would go and look at the
words, though he knew them by heart
ALREADY. One day cheese merchant came
to persuade him to buy his stock.
People, said he, who buy pickles
always buy cheese; you will do q big
trade" 1t was temptation. He went
and looked at the words and studied
hrm Intenlly, trying to think out their
application to the case in hand. Men
. do what they Can, he reflected. II
( would like to sell che ese, but know /
can sell pickles" then hereturned. Now
he was resolute and firm, although by
nature easily bent and swayed by the
words of others.
Business il business, he said. am
: IN the pickle business; If cannot make
money in this | shall quit and 60 into
something else; but will not have two
: kinds on my hands"
1t was a turning point; after this he
could refuse all influence TO go into some-
thing that seemed at the tune more lu-
crallve. He was not only industrious,
It is plain, he had fixed principle Of
action. Of course he was successful;
. all men who put industry and mind to
I their work are bound to be successful.
When the ten years were up Of course
t he had the tsn thousand dollars, and
5 more too.-TredSure TrOUe.
THE @. A. r. RESOLUTIONS.