Evening star. [volume] (Washington, D.C.) 1854-1972, 1890-07-14
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THE EVENING STAR lie offered 10 the pus.
BEST LOCAL ADVERTISING MEDIUM IN
THE UNITED STATES In point of fact, 10
may be truthfully said that it is without a.
equal in this respect any where in the world
These averments are borne out by the figures
given below, which are compiled from the
sworn weekly statements printed in the paper
on each Monday in the year, and condensed
from the sworn tabular statements showing the
average daily circulation OF the paper during
the year 1889. published in The STAR on the
18th of January, 1890.
Briefly stated, the points upon which the
above claim is based are these: That
1. The STAR has three tiaes the circu-
Iatson Of any other paper I'm Washing.
ton!
2. The stars circulation tn Washing-
ton IL double that OF ali tine Other daily
papers Published Ina the civ added to-
gether!!
3. fhe star has n larger and fuller
circulation tn the city where printed.
tn proportion 90 reading and purcsas-
ing population, than amy other news
paper In the world!
4. The STAR hns the largest regular
and ucrsnauent .on,e circuIatiou of
any two-cent afternoon paper I'm the
United states!!Ii
In support of these claims and to show the
constantly increasing circulation OF the paper,
attention il invited TO the figures following;
pAiLr CIRCULATION IN 1866 -s7-ss-sa
1851. 1856. 1857. ISSs. 1850
JAS...2o,4s 23.3Ss 25.47o 2o.sss 2,.sII
FEB. .22,02s 2i,s2i 2s.2ss a,.ist as..ee
MAR.-a5,5ss 1854 26,oos 27.4se SAGE
APR. .22,572 24,s2s 25,5s5 2s.I66 2s.s5a
MAY. 2a,ssa 24,35s 25,st2 2a,sss 2s,sts
JUsE..2i.s3a a3-so2 25,IIs 2,,45s 3o.I.a
JuLr..2i,ic6 23, 1856 24.s,0 2s,36s 2s.e,o
Auo.. .2i.is5 22.36f 2i.S3s 25.52t 2s.595
sEPr..2I.O33 22,302 2I.sO5 25,32a as,i,s
ocT...2l,is, 2I,s0I 2i,s07 25.si6 3o.s.a
Nov-.ss,Oi9 1861 25.S3s 2s.sII 3i.o33
lee. .s3,OOO 2i.Gs7 26,466 26,sa2 3I.65a
Av'se.22, 1913 23.6S2 25,4SI 2,,Os2 3o.e9e
Increase ...:... l,35s I,s03 I.5ss 3,oos
OF this remarkable average aggregate q
s0,00 copies circulated daily, no more than
l,l02 copies are sent out OF the city by mai,
and /, JOG so to suburban places, by express,
railway trains, etc., leaving as a net circulation
IN the city proper the PHENOMENAL PRO-
PORTION of 922S PER CENT, or AN AGGRE-
GATE of % 1852 copies! OF this number,
Fl 142 were delivered daily by regular
carriers at the homes of permanent sub
scribers.
The remaining GAO copies represent the sales
over the Office counter, at the LEWIS Ids. and
by newsboys. But of this latter number = very
large proportion is supplied regularly to per-
manent residents of the city living in lodgings,
DC. (not housebolders), 80 that its whole circula
ton may be literally said to be in the family
circle. While its aggregate circulation there
fore gives The STAR a distac,iue and tnUia5s
position IN modern Journalism, the fuIlness OF
Its home circulation, the extent to which
1t is relied upon by members of the
household, and particularly by the pur-
chasing portion Of the community, are
the marked characteristics OF the paper,
to which no other daily journal now
published can furnish a parallel.
This is no idle boast on the part of the paper.
1t is a well established fact, demonstrated to
the full satisfaction of the sagacious and enter
prising business men of Washington, who seek
and know where to find THE LARGEST
RETURNS FROM THE MONEY PAID OUT
FOR ADVERTISING. This is proven by the
growth of The Stars advertising patronage.
Nothing can more surely illustrate TIE
esteem in which any article is held by the
public than a constantly increasing demand
for it-day by day, week by week, month by
month, and year by year,-in the face Of adj
verse claims and pretentious competition. The
figures following tell the story on this point:
NUMBER OF NEW ADVERTISEMENTS TkISTED L
5-s6-s7-ss-sg
1855 1856. 1857. 1855. 1879.