The Monitor. [volume] (Woodstown, N.J.) 1884-1892, 1890-09-26
WOMEN AS ADVERTISING AGENTS.

Another business which women are en-
tering is that of advertising agents, and in
this they have succeeded admirably. Mrs.
Susan G.. Vogl, who has recently died,
was for many years the advertising agent
for the Womdn's journal, and she brought
the paper into prosperity by her able en-
beavers. She made herself friends by her
genial cordiality. She was true and hon
est, and her every statement could be re-
lied upon. Men used to say sometimes
that they would give Mrs. Yogi advertis-
ments when they would not give them to
any one else. 1t was Mrs. Vogl's sunni
ness that won every time, and her genuine
good-wi III to everybody. There are one or
two advertising firms in Boston compos-
ed of women. and they do a very good bu-
siness. They have a large number of pat
rons. and they control several newspapers.
They evidently are making money, for
everything about them bears the stamp of
prosperity.
know of only one woman who has un-
dertaken railroad advertising. and she
has done SO well that her story is worth
telling. She controls the advertising
along the entire line of the New York and
New England railroad, and no one can adj
yertise without making the terms through
her. When the Chicago fire occurred, she
was a happy young wife, with a lovely
little taby, living in the midst of luxury,
for she was the petted daughter ofrich par
ents, and the cherished wife of a still more
wealthy man. This young couple had every
thing before them to make life bright and
pleasant. Riches, social position, youth,
a lovely home, a dear little girl-it seemed
as though nothing was wanting. But the
fire came, and swept away everything; the
home, the property, all, and left them with
little besides themselves, and their youth,
their baby and their willing hands. If
that had been the end. But the husband
and father fell i'll from exposure at the time
of the fire, and died leaving the young wife
and baby to face the world alone. They
had something left, but not enough to live
as the wife would like, and there would be
the child to educate. So she came East
and went to work. She had friends in
plenty, aud there were those who were
ready TO give her a home. and render it un-
necessary to labor. But she was an indie
pendent body, and she proposed TO work
out her own destiny. She tried one or w
things, going a step in advance every
%portunity came to her. 1t was a large un-
dertaking, but it found a woman ready TO
meet it, and not only ready but entirely
able. She undertook the work, and is
making a great success of it. She has
an Office in Bost on where she makes her
contracts, attending personally to them,
she has found that her own judgment is
better than %anyone's whom she can obtain,
and the terms are sure to be more satisfac-
tory If she makes them herself. She is a
capital business woman, and no man ever
attempts taking unfair advantage because
she is a Woman. Throughout all she has
remained the same refined, charming wom-
an that she was when she was a purely So
ciety woman; and she is SO evidently the
ions when in her presence, recognizing the
womaniy element even when in the most
intricate of business problems. Her little
daughter las grown to gracious sweet
-.a-,o,I,4l .-sl-,f.-
and is tue ho~usekeeper and home compan-
ion in a dear little cosey homo in a fashion
able quarter of Boston, where she is sur
rounded by the friends who have stood by
her all through her career.
There is one thing that this woman does
not do that would like to emphasize. She
does not consider it necessary, because she
has her way to make in the world, and be-
cause she does it in the business world, to
copy the dress and manners of the men
whom she meets. She is essentially wom-
wear Henley shirts nor four-in-hand neck
ties. She is content to be a woman, and
to keep her womanly ways. She wears,
as she should, simple tailor-made dresses
at her office, but there is no suggestion of
mannishness about them. Her bonnets
are becoming, and her hair prettily ar
ranged. All the triling accessor les of the
toilette are attending to, and she is as
fresh and dainty in her office gown as she
is in her pretty dresses at homes ll@
Jog White, in October Hide Aua&e.