The Vermont watchman. [volume] (Montpelier, Vt.) 1883-1911, 1890-09-17
BAR MAR D, SUM N Err & co.

"A great dry goods house IN
a nearby city printed yester-
day. as the opening paragraph,
the following, viz:
"Of all American markets,
western New England is
made by the intelligence Of its
retail buyers-the hardest"
This is a remarkable state
ment.
Remarkable in that it tells eX-
actly the opposite of our eXpe-
rience and the exact contrary
of what we can say or write.
WE would say that western
New England offers the best
market in America for straight
goods, in the hands of square
merchants, to sell at fair and
honorable prices. This is SO
true that for more than forty
years we have lived up to the
faith underlying it, and have
prospered because Of it.
in no department Of our great
establishment can this very
truth be so fully eXemplihed as
in our we'll known deparmento of
BLACK DRESS GOODS.
Here there has never been
the slightest effort made to
catch the many with the lower
grade Of goods that have been
sold SO freely and brought all
/, black goods at times into dis
! credit.
4 Here every effort Of the one
; controlling head for nearly
4 twenty-five years has been to
: gather in all that is nearest
3 perfection in BLACK goods.
i No matter in what part of
$ the world could be found black
: goods of promise or excellence,
n there went the long arm to
e bring it here to you.
e We have found our work
e easier every year the nearer we
% reached that perfect condition
Il of Black Dress Goods, that
: would not turn green or rusty
IS IS by use, and would retain its air
il, II of subdued elegance through
r all its years of service.
$ To accomplish this we were
r obliged to turn our backs upon
pr pr the numerous offerings of Black
as Goods that had all the seeming
Il. 81; Of our best qualities that could
r be sold for a little less and still
n give us far larger profits.
We don't want the large
ny profits.
., We do want to increase your
xt faith and confidence in Black
in Dress Goods.
ur We have BLACK GOODS
to that will bear out every promise
he we will make for them.
.ly And we will make the strong
>" est promise of goodness, OF
Of purity, of sound color and OF
sf- durability.
re The Black Goods for fall of
9w 1890 are here, and our reader
iii iii is, in a particular sense, invited
ks to see them to-day.
We have got out double the
er. quantity of any other year, and
e ot- the diversity is more complete
ITO than ever.
i is' All the best makers of France
i ;in and England have full repre-
nd sentation in this stock, anc
Mt. with them is the best German
T Te product of the past years.
9s, These great makers stanc
to TO- away out and beyond all other:
er, in the perfection of quality
e Ti Our department chief has held to the faitl
If for years, simply because he knew the higl
ro intelligence of :" western Massachusetts
Irs ladies fully understood the sterling qualitie
100 of these makes, and made the selling o
them delightful and easy.
The ladies of this section would be hare
the to make believe in inferior qualities. w
DIS. have been constant in holding up befor,
.es them the mirror of seeming and fact. The
D. have always been able to see what was rea
and what was pretense.
. No wonder the markets are called hard
by those who spend their time and strength
in efforts to make ladies believe that wha
they have is what ought to be.
No one knows this better than the grea