The morning news. [volume] (Savannah, Ga.) 1887-1900, 1890-03-23

The motive in buying and selling is money Not
because love ucre but because money stands for the
commodities and necessares Of life We engaged in
business to make money not to accumulate but to enable
to live You buy where you make money by saving
it, for "a dollar saved is dollar earned In presenting
claim for your patronage, before saying word about
the excellence variety of seasons stock,
appeal to this master motive If you
your purchases if will put money your pocket trade
with u.s. we know, other things being equal have strong
presumption that we win your patronage, and hold It,
And just this basis that solicit your trade We
have marked goods such low prices that
hdent that comparison Of prices always considering
The quality of goods will furnish the strongest argu
ment that make for store your trading place.
In soliciting your patronage do it in the confident
surance that you will money by trading with But
other considerations besides money enter into buying and
selling An article you do want dear at any price
The second point make therefore, is that the variety of
stock offers just what you want You not obliged
compromise with your your pocket purchasing
Of u.s. obliged say well this is not just what
wanted to pay but don't anything at my price that
suits me" Just what you want in quality just
what you want in style just what you
want in price, and in every other respect Just what
aim to supply Indeed it would be very strange if out Of
stock large, varied and carefully selected ours
you could not find just the very thing you want But you
the best in all grades of goods OF quality must be
considered in relation price What offer in each and
every case is the best for the money If it is ten cent
article we that it's the best article Of its kind that ten
cents will buy. If it's endoar article say
than that dollars will buy better article any
where than sell for that money We should be safe even
In most cases. in going further and saying ten dollars
ten cents can't be laid anywhere such advantage
with But you like to be well treated. It's matter of
business policy to treat customers coureously squarely
and pleasantly. But what is policy to others is principle
with us. We make it matter of principle to be equally
fair with ALL matter how large small their trade.
Acting principle the child who makes penny purchase
demands the consideration the person who spends
splendid Of money. 'Policy is cloak to be slipped
and off, principle the skin that part of the
clothes" This question of principle underles all deal
ngs and you to perceive that principle in business
IS protection to every purchaser 1t weak morality
that coined the proyerb, Honesty Is the best policy
Honesty that only policy be trusted out Of
sight But honesty which is founded principle be
trusted anywhere AS matter of principle, make low
prices sell good goods and give fair Our theories
business based the Golden Rule We donot lay any
claims to phanthrophy We admit that sefinerest the
primary consideration in selling well buying, but
are convinced that pays to deal fairly and honestly with
customers 1t is not hard matter for shrewd salesman
to his goods forth in bright, attractive light but
hrewdness counterbaance inferior quality in goods
overcharge in prices We want to return
trade again and again brought back store by
the consciousness that they do better and salts
factory trading with us than elsewhere Now, word in
respect to our millinery stock We have spared no pains
to make it complete in every respect-compete in the
variety Of goods comprises in the quality Of each article
placed sale Complete in the trimming department with
one of Americas foremost designers at the head Of it. and
last though least prices put at the lowest possible
profit mark We have done all in power deserve the
patronage which confidently expect and hopefully in
vite an inspection of our stock.
Opening Opportunities