The Mankato free press. [volume] (Mankato, Blue Earth County, Minn.) 1879-1924, 1890-11-21
CHEEK.

The FREE PRESS admires cheek. 1t is
endowed with a reasonable quantity it
self. 1t loves to observe exhibited in
the human family an element of indie
pendence, also-that genuine article
which, while not obnoxious is never
theless firm. Cheek and in
dependence are the requisites upon
which some business men bank for sue
cess, and. whether entirely creditable
or not, they are elements which quite
often accomplish sought for ends
where the more strictly conservative
and business-llke methods employed
fail.
The FREE PRESS has no hesitancy in
saying that the latest, most monument
al, unnamed and u~nvarnished exhibit
ton of copper covered cheek 1t has
come in contact with for a series of years
turned up smiling IN this office yester-
day. Ii science, with all of it's wonder
full discoveries and incomprehensible
researches has ever found elements in
the gray matter of mans Uranium, in
gradients capable of evolving a counter
part to the following circular letter. the
world has failed to be enlightened on
the fact. Read this:
MINNEAPOLIS, MINI, Nov. 18th.
Editor Free Press.
Mankato, Mimi.
DEAR Strive beg to submit the GLOWING
proposition: In order to better Judge of the
relative desirabllity of the various newspapers
of the northwest as advertising mediums, with
a view of extending our advertising list after
Jan. LIST, 81, we are asking them to insert gratis
the enclosed "ad" with coupon attached, in one
or more issues as they may decide, sending us
marked copies of the papers in which the "ad"
appears. If you care to submit your paper to
this test, advise us by return of mail furnish
your own stamp] and we will send you, pre-
paid, an electrotype of the matter submitted.
Respectfully Yours,
NEW ENGLAND FURNITURE & CARPET Co.
]. NJ. CLAPP, Minneapolis.
Manager Mail Order Dept.
The proposition of Mr.. Clapp to pre-
pay the express on the electrotype is
entirely too generous. The newspaper
publisher should have been required to
meet this expense with the balance
which he is 30 courteously asked to
stand, and because of this lack of fore
sight on the part of the shrewed manag-
er, the FREE PRESS will be obliged to de-
cline to comply with his request and re-
fused to publish the seven-inch adver-
tisement lone OF more times, gratis"
Mr.. Clapp evidently does not accurately
judge of the composition of a country
editor" If there is any one thing more
than another that he prides himself on
if is his generosity and had he given no.
tice that the express charges On electro
type would not exceed a certain sum,
and made it one of the conditions of the
contract for zone or more insertions,
gratis" that the editor should stand this
charge, no doubt but all the papers IN
the state would have promptly respond
ed-"send along the electro and what
eve mater you want inserted grntis Z"
AS it is the fatal proposition in the deal
is the offer to prepay express charges.
Now there are about 800 newspapers in
Minnesota. At a reasonable price the
cost of the advertisement required by
the "New England Cheek Co." would
be S. 90 for each paper for a single in
s~ertion, or an aggregate Of nearly $1,000
worth of "gratis" advertising asked for
this business house.
If a circular letter of the above pur-
port is not monumental gall to send
forth, then we have got a wrong impress
sion of what is. We would, in return,
and with a view of extending our busl-
ness relations, latter Jan. l, '91," ask
Mr.. Clapp to send us an antique oak
bedroom set, "gratls," with coupon at
tached," that we may better judge of
the. relative desirability OF the various
furniture houses with which to deal. If
be accepts he may send the set subject
to express charges at this end.
Now Mr.. Clapp may think our request
or suggestion rather cheeky. We ad-
NIT it is, but 1t is no more 80 than the
cheek he has displayed in asking pub
fishers to do him a thousand dollars
worth of advertising "gratis."
The New England Furniture and
Carpet House has a la-la for a manager
His salary should be raised SIAN. l, '91,"
or Barnum will pick him up as a freak.
P. S.-Manager Clapp of the mail or
der department is notified that this is
8 gratis"