The Daily bulletin. [volume] (Honolulu [Hawaii]) 1882-1895, 1890-03-20
AlLURlk0 ADVERTISEMENT.
scenery Reiections-. Varied Views.
Energetic Enterprise.

FfcBGfy
Energetic Enterprise.
j. j. Williams has again evolved
one of his novelties in the way of
advertising. This advertisement is
designed to promote travel by way
of lIilo to the Volcano and is made
IN the interests OF the Wilder Steam
ship Company and Messrs. Wilson
Bros, Hilo. a frame say ~ feet
by 4 feet holds several views of the
scenery along the route. In the
centre is large view rs inches Ivy
22 inches) OF the lava dow Of 81.
The photograph was taken by Mr..
Williams the da, before the flow
ceased, at 4 p. IN. The view de-
picts the climax Of fury obtained
by the dread flood. While Mr.. Will
liams was taking the view people of
Hilo were bnsily engaged ia trans
ferring their effects, capable Of
transportation, across the Waikiki
River. The picture is very faith
full reproduction of the fiery ava
lanche which kept its onward march
despite such drawbacks as hills and
ravincs. The scene as representa-
ton almost recalls the horror attend
ing the scene as on actually. Under
this view in bold letters appears:
"Wilder's Steamship Company,
corner Fort and Queen streets, Homo
lulu, II. l. Scenery on the Hilo
route to'the Volcano. J. j. Williams,
Photographer"
The quadrangular space surround
ing this large view is filled with
smaller ones 8 inches by 10 inches
mounted on cards 10 inches by ~
inches. Underneath each picture is
descriptive title printed in large
golden letters. The scenes present.
cd are:
Cocoa Nut Island, views.
Honolii Gulch, showing bridge.
Rainbow Falls.
Waianuenue street, Hilo, from
Water Front.
Waianuenue street, lilo, from
Postoflice.
Road TO Volcano, 8 miles from
Hilo.
Ililo Beach.
Laupahoehoe, Hawaii.
Birds eye view of action part of
Volcano from Kau Bluffs.
Dana Lake, Volcano of Kilauea,
Hawaii.
Heiau, Kawaihae, ruins of ancient
temple and place of sacrifice.
The views display great taste in
selection. Feathery outlines, sha.
dowy effects and sombre details
give evidence Of equal fidelity. The
view Of the crater from Kau Bluffs
presents the vapory cloud above the
furnace as sort of beautiful drape.
ry. The representation of Dams
Lake was secured by Mr.. William,
during his late visit to the Volcano
with the Raymond and Whitcombe
excursion party. All the views OF
scenery in and around Hilo are
beautiful and picturesque. Al
something to delight the eye th.
grouping OF views is decided sue
cess, and as ideality enters to larg'
extent in the composition Of thu
tourist mind, it is probable that th'
cluster of pictures will serve the pur
pose Of successful advertisement
Six frames will be placed in thi
city, one each in the followin.
places: Office OF ,Wilder's Steamship
Company, Office of Oceanic Steam
ship Co., Hawaiian Hotel, Eagl'
House, Oahu Railway and Land Co
depot, and the Hamilton. A fran,
will also he sent to the Office Of Jno
ID. Spreckels & Bros, San Francisco
1t is probable few may find thei
way to the Colonies.
The form Of advertisement reflect
credit on the enterprise of the viii
der Steamship Company and Messrs
Wilson Bros. of Hilo and 10 q pictor
ial evidence of Tho skill of Dir. viii
liams,