The Cambria freeman. [volume] (Ebensburg, Pa.) 1867-1938, 1890-10-31

IlsGntcits OF w hlch llcTe Is
Amy Record Kept.
The first English advertisements Of
which we have any knowledge appeared
in the Mcrcurius Civicus, Of London, in
the year 1G43 it being that Of a booI, on
the Power OF Parliament; but one Of
somewhat more modern character is
found in the Impartial IntcIliCcnccr, Of
the same city, in 1G49, inserted by a
country gentleman from whom two
horses had been stolen. The earliest
advertisement in New England is be-
ieycd TO have been that of one John
Campbell, printed in the Boston News
Letter in 1TO4; and, curiously enough,
this was an advertisement for adver-
tisements ''at prices as low as. twelve
pence" It appears. however, that even
at this rate very few were TO be OBJ
tanned.
In 1851 weekly paper entitled the
Public Advertiser was issued in Lon
don, which consisted almost wholly of
advertisements, principally concerning
the arrivals and departures of vessels
and the names Of books recently issued
from the press. Other papers soon be-
gan TO insert various kinds OF advertise
ments, some of which were exceedingly
curious. Many Of the notices at this
period related to runaway apprentices,
fairs and coCk-fghts, burgIaries and
highway rObbeTies, stolen horses, and
lost dogs, swords and scent bottles Al
this time England swarmed with negro
or mulattO boys, who were frequently
offered for sale by means of advertise
ments. In 1852 one John Houghtou, L.
r. S, who combined the business Of
H. -.
coffee and chocolate, commenced
paper which a first failed, but revived
in 1892; and by his untiring persever-
ance and incessant thought and study
he is credited with having educated his
contemporaries into i true knowledge
of the use and art of successful adver-
tising. His example, in some respects.
might well be followed at the present
time, for when quack advertisements
found their way into his paper he placed
4 turned rule above them with the fol-
lowing rather broad hint: pray mind
the preface to this half sheet Like
lawyers, I take all causes may fairly.
Who likes not may stop here"
A this period advertising was fast
becoming a science, and by the end Of
the eighteenth century matters were
very much as we find them now, al
though lacking entirely the genius
shown in such as those of the noted
Philadelphia firm, said to be written by
4 talented newspaper man and former
editor, whose salary for this work alone
would astenish advertisers of even a
generation ago.
Most of the advertisements of a curl
Gus or amusing nature owe their singu-
larity either to the eccentricity of their
composers or to carelessness on the part
of some overworked compositor or proof
reader. OF the first of these classes
many bona fide examples might be
given, such as the one which appeared
some time ago in a Pennsylvania paper,
evidently written by clergyman anx
ious TO earn an honest penny outside of
his probable slender salary:
Cupid and Hymen. The little brown cottage
at Cambridge, Pa, is the place to call 70 have
the marriage knot promptly and strongly tied.
Inquire OF Rev. s 5. WhitcOmb.
\ Georgia Justice of the peace, how
ever, goes the minister one better, by
the closing sentence in the following an
nouncenent from the Rome (Ga.) Trib-
une.
yANrFD-A couple who wish to marry 20
call on Justice Walter Harris, IN his new ONCE
over Bass & HiIs real estate office. He has re
ceived his commission and is ready 10 perform
marriage ceremonies At avery low rate
In some respects the English press
may be said to surpass the American in
peculiarities of advertising. Here is an
ingenious specimen extracted from q
recent number of a religious journal,
upon which comment is perhaps unnec-
essary:
a pious young man desires TO be received
into respectable family where the excellence
Of his example and superior morality might be
| considered as an equivalent for board and Iodg-
| ings."
The following advertisement ap-
peared in a recent number OF the Lon
don Tablet:
ITO Parents: Unruly bows and rfrIs Of any
age visited and punished al laelr homes by d
thorough dlsclp piInarlau accustomed to admin
lister corporal punishment. All bad habits
cured by one or two attendances. Fee, five
shillinss for two visits. Address Birch"
The Cleveland (Eug.) Mercury says:
Wanted-A really plain but experienced and
| efficient g0verness for three girls Oldest
| sixteen; music, French and German required
brilliancy Of conversation, fascination O.
manner and symmetry OF form objected TO, q,
the iatner Is much NJ home and there ar,
grown-up sons. Address Mater, post-oalce
| Cleveland"
The most whimsical advertisement
however, which we have recently seer
is this, in which relief of conscience /.
sought by the peuance Of publication
| 1t appeared IN a Bristol paper:
L..ay Travelled with -el...l-.aa birmingham
| 70 Bristol February Il, 1889 FRIDAY after
noonl-. Lady told an untruth. She regrets i
| most deeply. She lives in Bristol.
While referring TO foreign advertise
ments the following odd announce
ment, which appeared in the Cologne
writer, not half so interesting as is The
grim humor displayed in such as this
which comes from a gravestone cutie
| in the Pine Tree State:
''Such as buy t0m1st0ues of us look wit
| pride and satisfaction upon the graves Ol Jhel
! friends"
Or this from an Illinois undertaken:
An elegant stock of neat and uobby shrouds
| warranted 10 give satisfaction 10 the most pal
| ticular."
The chief rec Uisiges Tor successful