Pittsburg dispatch. [volume] (Pittsburg [Pa.]) 1880-1923, 1890-06-25
ADVERTISING PAYS.
A Free and Judicious Use of Printers
Ink Has Helped Many
PITTSBURG MEN. TO SUCCESS.
Valuable Suggestions As to Best Methods
Of Advertising.
EVOLUTION IN GARDENERS TRADE
OFFICE OF PITTsBURG DISPATCH, I
TUESDAY, June "a, 1890

OFFICE OF PITTsBURG DIsPATCH,)
TUESDAY. June "a, 1890
There is no more important element in
business success than skillful advertising.
A number of our foremost trsdesmen attrib
ute their success to liberal use of printers
ink. Less than score of years ago one Of
our most successful merchants was con-
ductor on q street car line. By liberal
use of printers ink he went to the front, and
is now recognized as one of the merchant
princes of Western Pennsylvania. Many
illustrations of the value of judicious ad-
vertising could be gathered from the ex-
perience of Pittsburg tradesmen. Skill In ad-
vertising is one Of the most important elements
In a successful business career. In many of
our metropolitan journals business men have
found it important in the past few
years to secure a column for their own use, and
employ the best literary talent to be had in
showing up the value of their wares One of
the leading New York weekly journals has
column in each issue filled by one of the fore
most publishing houses of the land. There are
no editorials or letters in said journal which
are worked up in better style than the column
of this great publishing house. All new publi-
cations are shown up in the most attractive
style, and the reader who peruses the column
is sorely tempted to invest There is large
room for our Pittsburg Iradesmen to enlarge
their views on the matter of advertising. 1t is
false economy that curtails expenses in this
department
How TO Write an Ad.
Here are some valuable suggestions on the
vulue Of judicious advertising from the pen of
Allston C. Ladd:
Write your advertisement without any
thought of saying words-juss you would
write a letter. Then go over it and mark out
superfuous words and cut out statements
which you then see will not interest the reader.
Then mentally place yourself in the position
of customer as though your interests were
outside of the counter rather than behind il,
and consider how the advertisement would ap-
pear to you. Look carefully to see whether
YOU have not written in too technical vein, as
q result of knowing all about goods of which
your customer has but superficial knowledge
Analyze the matter thoroughly and see II you
have really written for the reader anything
more than that you deal IN shoes. Have you
offered HIM an attraction in price or novelty?
If you have not you had better try again; you
have simply copied your competitor.
IF the advertisement seems satisfactory, it
IS good plan TO lay it aside for day two,
for when you again take it up the working may
not seem as attractive. For you must not over
look the fact that you are TO pay good money
for that advertising, and that the expenditure
OF that money is entitled to as careful consider
alton as is the matter Of clerk hire, rent, the
accuracy of your freight bill, OF any other de-
tail OF your business. The difference between
eluCleuI auNGTllSlnR anu WHICH Is not, is
the difference between giving money away and
making profit ION the amount spent for the
advertisement) which even the pawnbroker
does not get Careless advertising is costly at
any price"
Home Green Vegetables.
THE first home green spring cabbage of the
season were the Diamond street market
stalls this morning, and went off like hot cakes
at 81 so bushel basket. Said one of our near
b. gardeners to-day: 'Our products as a rule
are two to three weeks behind their average
time this season, but we get good prices for our
stuff" The first home grown cabbage and
beans of the season were offered this week. 1t
will be at least two weeks before tomatoes or
potatoes raised in this region will be offered.
The yield of vegetables promises to be very
light, owing TO backward spring. On the low
lands early corn looks all right SO far, though it
will be later than usual, but on the hills it Is
already turning yellow and prospects for good
crop are anything but good
Said Neville Island gardener to-day: "Our
crops are sure TO be much below average in
quantity this season owing to late spring. The
tomato crop is one of our mainstays. i have
had as high one-half bushel of tomatoes
from single plant, and In ordinary seasons
have raised 5000 plants. This season have
not more than 400 plants, and have little hope
of securing half bushel from a plant There
Is however, this compensation, that our early
stuff has brought good prices this season. 1
had four bushel baskets of early cabbage in
the market this morning and all were sold be-
fore O'Clock at good prices"
In the interview with the above Neville
Island gardener. it was developed that water
melons and sweet potatoes are no longer grown
on this famous garden spot as in days of yore
A generation ago the sweet potatoes and water
melons of Neville Island were famous through
this region. In the evolution of trade melons
and sweet potatoes have proved an unprofit-
able crop on the island. and gardeners there
have been forced to develop products unknown
TO the pioneers.
Said native of the island: II can lust re-
member when my father padded his canoe
loads OF watermelons to the Pittsburg markets
and gathered in good money for his labor
Now we cannot raise good watermelons. The
few raised are of little account. Sweet potatoes
as the products of Neville Island are con-
cerned."
Boot and Shoe Trade.
A representative of one of our leading Job
bing firms in the shoe line said to-day: 'The
FIRST half Of the year 1890 has been a season of
prosperity.
In rubber goods there has been a sharp ad-
vance, but in other lines prices are practically
the same as last season. Orders for fall goods
are already beginning to come in from the
West in a small way, but we look for great
activity until the latter part of July. For our
home trade orders will not show up to any con-
siderable amount before August.
The high grades of goods are most in demand
from our Western customers. At home, the
demand is chiefly for the low grade stock.
We think the outlook for a good fall trade is
hrst-class. All signs point to fall trade equal
to anything on record, and in this faith and
hope have laid in a very large stock of goods"