The Helena independent. [volume] (Helena, Mont.) 1875-1943, 1890-08-10
THE ADVERTISING FUND.
A Member Of the Committee DISGUISE
-VF Methods and Other NattozA

A Member Of the Comnittee Discusses
~ Methods and Othsr AGaetsEA
A member Of the committee selected BY
the Subscribers to disburss the large tuna
for advertising purposes was ssen yssssS-
day and in response to an inquiry abont
progress, replied:
"The result of much consideration Of
journals and methods has ended in the
adoption of list Of dailies in all the large
cities Of the country, which must yield good
returns. The list j. too large for publica-
ticn bat includes such papers ~ tho New
York Times and Tribune, Boston Journal
and Herald, Cincinnati Enquirer and Com
mercial Gazette, etc. We Also take In the
leading religious papers of all denomina-
tions, with number Of the most popular
magazines, all under yearly contract, with
good space. Writing an advertisement il
not 80 easy as ono might imagine on 40.
count Of the necessity Of boiling . great big
subject down to the limits of the marrow
and expensive space in q Newspaper.
I'm the interest of variety We have ar.
ranged four, which will follow each othel
in regular succession in all the papers, and
which state as concisely AZ possible facts
an dfgures which will bear investigation
Everythinglin the nature Of boom announce
ments has been discouraged and discarded
We feel that for the first time the advant.
ages of Helena are to be displayed before
the reading public of the entire country in
a systematic and persistent manner, and al
. cost relatively 20 small that it will not b<
felt. Our advertisements Will provoke 9
considerable number Of inquiries which
will require attention at some cost. W.
must have good printed matter and =
4vnk- ali
take money.
Fright here, ane in connection with thia
subject, / wish to digress to discussion Of
the suggestion made at the Board Of Trade
meeting Thursday night, for a consolida-
tion Of the two commercial bodies. Helena
is wasting its energies by division Of eff.
fort. Instead of having one united and
whether political, religious or personal viii
he dropped. we put in too much time in the
discussion of controversial and unimport
ant subjects, at scantily attended meet
ings Of bodies small in member
ship and weak in enthusiasm
II the two existing organizations. boti
having good material, could be merged inte
Commerce.; if it would employ at q gooi
salary a permanent secretary and provid,
him with the right kind of reading matter
the labors of the committee / speak To-
could be assumed by him as it should be
The members of such body could take ny
the question of erecting Chamber Of Com
merce building and instead of cutting dow.
the cost reach into their pockets and pull
out the money for building which will b.
source Of pride to the city. They ooult
appoint committee to act in harmon.
with the city authorities in pushing mucl
needed public improvement which will Civ
work to laboring men and develop our re
Sources
'"The way to make money in our situation
is to spend money, and to make money,
take it, is what we are here for. Helena i
bound to become great city, but whether
or not We leave it to posterity alone to en-
joy remains with us to decide.''