St. Paul daily globe. [volume] (Saint Paul, Minn.) 1884-1896, 1890-05-11


MM * An announce
---- ment tackled on a
post out on the prairie is good; some
lonely traveller may read it. The same
advertisement posted at street corner
is betterLthOusand will see 1t.
A caro-. in programme may be no
ticed bv few, but the same space Ill a
newspaper is the best; thousands VIII
read 1t.
While all these methods Of advertis-
ing can be made to be of benefit TO the
advertiser, they do not in any way take
the place of legitimate advertising I'D
newspapers; and, so far as L KNOW. no
business has ever been suceeSsful when
depended solely upon circulars. signs,
flyers, and the like, for its advertising.
When used, and only when so used. as
supplementary to newspaper aqVcrtlS-
ing. thew are more or less valuable.
Only Yesterday / had 4 successful
merchant in this city.who owes much OF
his success to his liberal use OF printers
ink. say. to me: Noble, have come
TO the wise conclusion that l can reach
all classes of people to the best ad-
vantage through newspapers, ana IN
the future j will dispense with all
Other" STYLES of advertising" l know
his head is level
Now. since it is fOreg0ne conclusion
that the columns Of "a paper are the best
medium TO bring trade to your store;
which paper will you advertise IN? All
] have TO say OH this point is thaI the
American Newspaper Directory, Tor
1890, the only authentic publication OF
its Kind in America, shows that there
are .l7.76O papers published in the
United States and Canada, and that on
Sunday the. st. Paul GLOBES circula-
ton is larger than any paper published
i'll Minnesota.
ADVERTISING is AN ART,
as much so as-the art of coal mining or
engine building, To be successful
advertiser one must at least under stand
The rudiments of that science which to-
day is so little studied and less under
stood. Much can be said of the live
men of to-day who prepare their goods
for the market I'D lirst-cass shape. ana
still arc content to drift along advertls-
ing in humdrum sort of a SllpShOu way.
"Anything will do for copy for an adVer-
tisement." No, gentlemen, 1t Will not.
unless YOU dOnOt care for returns. Care
and thought put into this sort of work
bring big interest. a person tnat
makes specially OF originating at
tractive and effective advertising mast
be man that thoroughly understands
the business and deVOteS all his time
and ability to this particular calling.
The only advertising agency In the
Northwest where this is exclusively
done is the firm of }. l.. Stack ~ Co,
newspaper advertising agents, National
German-Nmerican bank building, St.
Paul, who make rates on any publlca-
ton in the United States. Write to
them; they can help you. It's thel
business.
THE COLONNADE.
Last evening the new proprietors, DIR.
w. ID, Green and W. II. Hurd took
nossession of The Colonnade'' at the
corner of Tenth and st. Peter streets,
and with their capable management II
is safe to say that in very short time
it will become OF Of the most popular
caravansariGs in st. Paul. Its location
is a great thing in its favor, being
centrally located and in close proximity
to the various places of amusement
state capitol. city buildings, and bust
ness part of the city; and, at the same
time il is far enough away to avoid the
humdrum of. the busy thOrOughfareS
thus givingitS occupants the advantages
enjoyed by persons living i'll the resi-
dence part Of the city. DR.. Green's pro
fessional duties require most OF his
his time. so the active management OF
this huge concern will be in the
restaurauteur, Mr.. Hurd, and tile
cafe will be under his pc rSOn
al supervision, which is a guarantee
that the cuisine and service will be
above the average, and will surely
please the most fastidiOus. The entire
building will be overhauled and fitted
in manner worthy of the establish
ment. and rooms will be let either fur
nished or unfurnished. The cafe will
be run on both the American and Euro
mean plans, and tenants will be fur
nlshed with meal tickets if they desire
The rooms are all light and airy. The
office, sitting and billiard rooms. as well
rs the cafe, arc very homelike and III
viting. With all these advantages
there is no reason why 1.-The Colon
made, cannot be filled the year round
with the best people i'll st. Paul-and
believe it will in short time.
TO ACCOMMODATE TIE PUBLIC.
Mir. j. w. Owens, agent for the
"Adams Express company in st. Paul
was telling me last week that his com
pany, for the convenience of the people
living in the residence part of the city
had opened branch offices for receiving
packages and parcels of every deScrip
ton, with the exception of those con
tanning money, in the street car waiting
stations of G.. &. Koltf at Oakland anC
Grand avenues, Selby avenue and st
Adams street, Iglenart and Rice streets
Grotto street and Grand avenue, Mari;
avenue and East Seventh street, Canada
and Thirteenth streets. At the above
places they will receive packages up t
j n. m. daily, to be forwarded on thu
evening trains for all parts Of thu
Dnited States. Their main Office is a
the corner of Fourth and jackson
streets. and can be reached by tele
phone from any of the Sub-Stations.
THE FINEST IN THE LAND.
In all my travels | have never seen
more complete and handsome mea
market than the establishment of til,
Spangenberg Meat company, 313 Yves
Seventh street. They occupy an enOr
nous room, triangular in shape, will
huge plate windows fronting on Seventh
and Ramsey streets, which make al
admirable place to show Off their wares
The market was fitted up at an expense
Of over $500. The fixtures are of hare
wood. marble-covered. A large mirror
covers the entire end Of the room. The,
handle the best of salt and fresh meats
game and poultry in season, etc, ant
their capabilities for keeping every
thing in the best order are unequaled
for they have the largest ana mos
modern refrgerators in the city. Give
them call, and you will get gooC
goods at reasonable figures.
EXQUISITE DRAPERiES.
The carpet house of Jonn Matheis
the oldest in this line in the city, hay,
this year fairly exceeded all previou
seasons in their display of draperies
both in made-up goods and by the yard
the latter they have from 10 cents pc
yard up. They exhibit the richest col
lection of lace and moquette curtain
ever brought to ST. Paul, and are wei
worth visit from every lady i'll tn
city. in. yard goods they show an ele
giant assortment in single and doubl
1ridth Silk Madras In Ill cnlnrs Ia oes