The Austin weekly statesman. (Austin, Tex.) 1883-1898, 1890-12-18
THE NEWSPAPER.
Wise Remarks by Col. T. J. Hurley ~ 'n'
Houston Real Estate Convention.

Wednesday, Col. Thomas j. HURRY
delivered an address OF which the iol-
towing is an extract:
Build up and support your home
papers-make them the medium Vi
telling the world of your town, county
and city. Have your own papers re-
late the inducements your respective
communities are Offering to encourage
immigration, remembering always
that nothing no more concerns the
stability and prosperity of affairs than
honest and accurate statements ana
lust estimates, which, on lnvestiga-
ton proves their reliability. Upon
such basis, your town and eommu-
nifty will attract attention, when prop
erly and persistently presented by
your home paper. Beware OF booming
statements, for by over sanguine or
untruthful statements, dlstrustr
bewilderment, decentralization ana
instability prevail. Always
bear in mind that to edit and con-
dense the mass OF reports, statistics
and official data which is thrown on
every newspaper editors desk, no mat
ter how humble the paper, or in what
part of the state, is labor the din
Guilty of which can only be appreciated
by the newspaper men themselves.
And for that reason, if for no other,
you should repay their attention to
your business by
LIBERAL PATRONAGE,
and have system in advertising your
town. Do not patronize every Jim
crow advertising scheme that appears
in your community, and by all means,
never lower the dignity of your BUSH
ness by using dodgers. Take an at
tractive position in your bone paper.
Keep the space filled with bright and
clean cut sentences, showing that you
are abreast with the times.
One of the best methods ever de-
vieed for advertising town is for each
real estate dealer, merchant, banker
manufacturer or professional man to
gather from among their acqualnt-
ances in the north or east, particularly
the northwest, list of names repre-
sen,iug substantial and influential
people. Take that list to your home
paper and request the publisher to-
give you q special rate for three
months subscription that the paper
may be daily sent to your friends.
The recipient of that paper knows that
he is getting your regular every day
edition, and not special boom num-
her. 1t relates your daily progress
your hopes and fears, for no
amount OF special reading avails
with a man who is asked to in
vest his future in strange country.
What he wants to know and what he
must know before he ever considers
the question of investment or removal,
are The conditions of life, customs,
methods Of business, sympathies, etc.
OF which he can learn only from the
local newspapers. That is a mirror
which
Tells THE WHOLE STORY
faithfully, almost at a glance. 1t
speaks relevant and important facts
on every page, in every column, in
every paragraph, in every advertise
ment, its lodge and church notices.,
births and marriages and social affairs,
the official list OF the daily transfer in
real estate. All of these are
more likely to attract the in
quirer's eye than the long boom
publications. Its social, physical and
criminal records are carefully noted,
and the very names connected with
the place become familiar and are OBJ
served. Altogether the average local
paper, carefully read for one month,
prt sents complete and well rounded
picture of the place in which it is
published, The more valuable, because
it is given by ins,allments, is I'M
and its origin is as free of
design upon the investors purse as it
is the Texas mustang of ambition to-
break the trottipg record. The man
with money and the man with the
jool chest or shining hoe are
'hrewd enough to understand
his. When they become thor
'ughly interested and desire fuller
Information, they usually begin with
! request for copies of the local
PAPER. Now, if this plan were carried
mt by the universal circulation by the
million of home papers, Texas will be-
verrun with men and money inside
II five years. The live real estate man
Who knows how to advertise-one who
AN appreciate the value of space i'll u
,ood paper, is the one who will be cor
esponded with when our neighbor,
Who receives these papers, contem-
'lates an investment or turns his face
The question may be
'sked, why do we owe SO much
% newspapers? / will answer that
~ stating that the owners of news
papers, in proportion to their means.
contribute more ready money in
SUPPORT OF A TOWN
han any other class of men living in
t. Look at the papers in Houston,
Galveston, Dallas, Waco, San Antorio.
Austin and our own modest Fort
Worth and see what they are doing for
their respective localities. see the VOL