The new North-west. [volume] (Deer Lodge, Mont.) 1869-1897, 1889-03-22
CHAPTER -,NNV

Tho Americans OF today arc 50 blase on
the matter o; advertisements that it is diff
cult to attract their attention without getting
up eXtravag gait bats fer their eyes
Tho most effective bait is the illustrated
advertisement Here, for instance, is tho
"Capillinc," which makes the hair aud vhis-
kers grow as if by magic, You have to lie
SO careful in handling the.stuiT that if Il drop
should fall, say, on your nose, a tuft Of E;:ir
would almost immediately grow thereon
On the Iaft Of the advertisement you see a
poor fellow, bald, whiskcrless utld wan. A
young lady is turning; her baci: on him with
q look Of disgust. The illustration is entitled
Before using apiiline-RefuseL.' On the
right, you see superb male beauty, adorned
with Il luxuriant growth Of hair and beard
Tho same young lady rel1oscs her lead on his
shoulder, and raises her rapturous eyes to his
Underneath are the words: "A!ter using
Capilline-Acceptcdr BIZ. the most marvel
Gus part Of it is that tie Use of the elixir has
changed the cut of the nt.ns coat. First nc
WAS dressed in laul,, tareadbare. silapelcS5
sack; after using the magic stuff, he las
bloomed into tho pink Of tailoring perfection
culed the following advertisement from
one of the Ee,1 York papers:
s'As collector or s;alcsman-S Slim sleek
slender. sharp, sllrc"tl, sensible, sarcastic
Yanll, seeks q situation in so!ile store tnotice
the attractive whizzius Of the So, hotel or
office, as collector or salesman; has highest
references, and push and cheek Of an army
mule; can sell goods OF, collect bills with any
man on the continent of North IAmeries.
ID.
The next specimen is an idyl It's entitled
"ucr Heart and a Cottage"
'iEor hours she was lost in ecstasy, gazing
into her lovers eyes. How beautiful you
arc. sho said, and how happy you look!
Darling say that it is I who am tho cause Of
your happiness The handsome young man
tenderly kissed tho lips of his dear one. Yes
he said, it is because you love me that am
so happy, but owe my look Of respondent
health to DR.. Smiths sirup :"
On Il hair olresscrs shop read: ''Tonsorial
Palace-Profcssor Rogers has your hair cut
under his own supervision. How is it cut9-
AS you like it GShakespcare)."
President Cleveland, wishing one day to sec
certain circus performance, sent to retain q
box. The circus proprietor Immediately
hired, and sent about tho streets Of the town,
a small army Of sandwich men, carrying an
advertisement worded as follows:
''rhe president Of the United States with his
young and beautiful wife will honor the cir
Gus with their presence this evening"
There was such demand for seats that
hundreds Of people were refused; but Mr.. and
Mrs Cleveland, having heard that their
l., 7
not appear.
After tho performance, great part of the
audience demanded the return of half their
entrance money on the ground that the pro-
gra,nmo had not been carried out in its en-
tircty, since the president and his wife had
not made their appearance as the spectators
had been led to expect.
The circus manager was obliged to rcim-
burse, says tho paper from which l extract
tho account
Never lay aside an American newspaper
without looking over the advertisements
Ten to ono you will bo rewarded for your
patience.
There are travelling doctors in America
who go from town to town to heal the sick at
reduced prices.
Here is the advertisement of ono of these
gentlemen It is headed with his portrait,
and appears in the papers of the towns be
operates upon:
"Dr r, has already remained in M
longer than he first intended, but at the re
quest of numerous individuals and friends he
will extend his stay ono week longer. Pa
tients in other towns have been disappointed
by his long stay in M; but they have his
assurance that this visit will not be extended
beyond the time stated above"
This stereotyped advertisement has flavor
of the drum and cymbals of the mountebanls
Walk up ladies and gentlemen, walk up and
show your tongues and have your pulses felt.
Further down, this same medical gentle.
man falls into the style of the chimney sweep,
anxious to enlarge his connection: ''Ho thanks
his many friends and patrons for tho kind.
ness and patronage bestowed upon him, and
trusts by pursuance of the same honorable
business and professional methods and efforts
to fully merit a continuance of same"
In the smoking room OF the Gernlanic one