Fort Worth daily gazette. (Fort Worth, Tex.) 1882-1891, 1889-09-25
TIE EFEECT OF II

! THE GAZETTE may poke fun at a branch
| paper, but the ''Texas Republic with the
prestige of the st. Louis Republic to start on
| would be power from the beginning. Mayor
| Conner viii never do a better days work than
| securing it.-IParis News.
THE GAZETTE does not ''poke fun -
but discusses the matter Good news
| papers within themselves are creditable
| to any city or town, and when they are
| filed with advertisements they are able
| to accomplish much, even if they never
make an effort otherwise to assist in the
progress of their dOmiciles; but good
paper filed with advertisements, and Ell
ergetically at all times laboTng for the
| advancement of its town, is the perfec-
ton of the idea the Paris paper would
| convey. a poor paper that energetically
booms its town is better for the town
than good paper which does nothing to
aid its people in their public efforts.
A branch" paper located anywhere
Is Of value as an advertisement ac-
oording to the prominence of the
parent stem and the confidence
of the people IN the judgment of the pa
rent paper But the advertisement is
soon lost with time and the hurly- bUrly
of growth, hustling and rivalry, unless
the 'branch' Identifies itself thorough
ly with the town and people and be-
comes a Jealous co-worker with them.
Beyond the value of the advertisement of
location, a ''branch'' paper that does
not become heart and soul a part of its
town, and labor for it, is not worth one
tenth as much to people as paper de-
voted to their interests. 1t is simply
matter of advertising; a good paper adj
vertises a town to greater advant-
age than poor paper; well-pat-
ronized paper advertlses a town more
effectively than a paper with but few ad-
vertisements itself; the establishment of
a branch newspaper advertises
town just as the establishment
of a branch factory or commercial
house would; but unless such
branch paper works for its town, it i
not of one tenth the actual value to
people of that newspaper which persist
emily and intelligently advertises its peo-
pie aud their achievements. The Cotton
Belt advertised Fort Worth as the rail-
road center of the state, when it left
Dallas fourteen miles to the south and
came here from the northeast to find
terminous; but for months the Cotton
Belt was of little benefit because of
the service it gave. So with a
branch newspapers another paper,
as a good newspaper, it would
advertise Its town, but not as it would if
its service to the people was labor of
love and zeal. THE GAZETTE comedies
all the good there may or can be in a
branch newspaper, but still contends
that good paper working jealousy for
its town is of more value that good pa
per, branch or otherwise, that does not
work zealously. The paper that adver-
tises the acquisitions of its town and its
growth and the opportunities it offers is
the paper that is valuable; and
if s'branch'' does this it is
as valuable as any paper could
be; but the doubt about ''branches'' is
that they are under obligation deeper
than that due to those whose money en-
tees them to location. The loyalty of
every newspaper should be, first, to its
town or state regardless even of class or
personal interests in town or state-can
a Hbraneh' newspaper be inspired by