The Black range. (Robinson, Socorro County, N.M.) 1882-1897, 1889-08-02
REVOLUTION IN CIGARS.
Al tatsrttsw WIN ~ Tss.It. q "a
a. Tsa-tu a 60 "a Tsrtsts- ths
orEta sd psssisrm-at 90 ut- ts-
men-s ua.taa.--ustat~- the tsasss
"a ttt. rh.asm~asl Sarc--..

M.HL| ""
- manr csusa iuye haen assigned
inr the suere.s Il the e. lebuitel iau-
FlI's Punch cigar. iini a Republican
rsfprier. learning af Mr. Tnusills 81
ibrru At the Albany. called on him 81
ascertain for the leuriii ~ smokers
true explanation 81 tirsr causes Me-
Trusii expressed a rsaliur-, to conn
muuiriis sea ilus subject. and the Tee
porter pliel lis questions
"Hay, you auv objection. Mr. Tam
Fll. b. sivius tlle reader. of thr Repti.
hcau nu inside view ur the ucrcs, you
have attained fu vuur Iusiur,sY
well. uo / rbut say That I have,
vn. the reply. 'Sincr I have no iatent
ON my methods II conducting hu,iuezs
aud mo- secrets 10 withhold from tlis
public. I nm perfectly willing 81 CRAFTY
You to the extent ~ my ability To
commence with. After the great Chicago
fire 81 Il. | became convinced ttnt
there was a hr.e aud iurr etsiug de-
mlud, % tidal wave. ay it we're. fer a
first class five cent cigar. How g. I'rp-
ducr such a cigar aud ip market II profit.
ably WAS the problem 90 solve.
"a WAS q young mnu at the time aud
full OF ambition. After carefully study
ing the condition Of tlc tmic, I settled
upon a piun tu accomplish my oblect.
but before / give it io you. let me tx.
plain the situu'iuu rs It existed at that
time. The average retail dealer IN
those days never Thought u possible 10
sell a ivc-crut cigar al less than 100
per cent profit. while the yerage whole
sale dealer or manufacturer made u
profit VARYING from Sln tn Sli per loo
uu that class Of good, Such tive-ceut
cigars. 81 course, were made al very in
frriur domestic stock
"Now | conceived tho idea that by re-
duciug both profits aud slightly iucreBs.
iug the price. aud ut the same time mPl-
Ing n cigar that should contain tho
choicest Havana filler. aud then placing
II in the hands of prominent retail deal
ers all over the United States, with an
exclusive control or agency for the same
for their towns or nciglhurhoods, they,
through the superior quality OF the
ci.ur. which at once commanded a
largely increased trade, could afford TO
sell it at a reduced percentage OF profit.
In other words. | first raised the price Of
the goods To the retailer, and at the
same time ! reduced NV own profits
more than one-hRlf. This difference en-
ahled me To- furnish an Havana filled
cigar that could be reiniled Tor five
cents.
"rhen | personally travelled over the
United States and established my agen-
. ..1-..- sI...n4 80. ,,usl .Rl.as
thereby dispensing with double "drum-
ming aud the iobher's profit, thus ef-
fcctiug n great saving. I charged nutii-
ing for my services aud sold my goods
at less than one-hulf che profit made by
my competitors. Ia taking this step [
trusted solely t0 the intelligence of tho
smoker aud dealer for my recompense.
Had | not done So the unue Of 'fausill
Punch cigar, like the names of my
tlipn,uud imitators, would have been
Obsolete long ago
HAS your faith in the Intelligence Of
the smoker and dealer been su.tnined?'
YES, fur beyond my most stngHiHe
expectations. And AZ the business has
grown from year to wear, ! have Gppro.
pri1tcd a percentage Of nay profits Tot adj
vcrtising. | might add IN this connect
tiou that ! have just placed contracts
for advertising 'Iuusill's Punch IN
nearly 1000 daily aud weekly Eewspa-
pcrs, with acomblned annual circulation
Of over 300, coo. 600 copies. From
TIL, It can lee seen that my faith in the
merits Of my goods and in my methods
OF selling them is stronger than ever
before"
HIS vour plan 0t doing business met
with the |uuuraxHl of the mrrcuuutg'
"My success e%mphntienlly answers
your question ia the Affirmative. Cogld
yea but rend our correspondence. yau
would then realize how our agency and
goods are appreciated by both dealer
aud smoker. Ak TO the value of our
agency, ! will give you an illustration.
Nine years ago w. W. Dale, n Chicago
druggist, was trying 10 establish u
trade on a tiye-cent cigar. To accom-
plish this he was paying S3s per 1000
for his leading five cent brand and re-.
failing but 200 of them per week. |
give Mr.. Dale the agency for 'fausill'a
Punch for his neighburhood, and his
trade steadily increased from year to
year until II reached the enormous
number Of %, 900 Tansill's Punch per
month. while his aggregate sales, all ut
retail, mind you, of that single brand
have LARGELY exceeded 1000, 900 cigars.
] could cite you similar illustrations in
almost every part of the United States. "
''Ihen | understand, Mr.. Tnnsill, that
your plan is to soil Il iirst-class cigar ut
n small profit aud rely upon the large
volume of your trade for the results?"
THAT is it, exactly"