The evening world., 1889-01-10
GOLFERS "ONCE A WEEK"
Plenty Of brains and Liberal ESpenditure
the Basis Of n Notable success In the
Weekly Periodical Field.


Among the many new periodicals that have
made their deout WITHIN the past year, 1t il
only q fair recognition Of excellence to say
that Mr.. p. F. Golfers Once a Week easily
leads the list in many respects. II is an ex-
ample Of what liberal expenditure, keen in
sight into what the periodical. reading public
demands and judicious editing can accom-
plish.
Once a Week, though modestly claiming to
be only q weekly family paper, takes rank
with the best monthlies. II is really aweekly
magazine. BY an extended system of agcn-
cies it is widely circulated all over the coun-
try, the publisher depending more upon his
own facilities for distribution than upon the
usual channels,
Mr.. Collier, the proprietor Of this publica-
ton, is II gentleman of abundant means whose
ambition is reused to making it q high-class
success as n literary production. 1t is stated
that he has spent over 5000, 900 on il already
and means to spend n lot more.
His chief lieutenant in the editing of Once
a Week Is MIR. Nugent Robinson, a gentleman
of exceptionally acute literary judgment.
The reason of tho unusual success of Mr..
Golfers paper is not hard to discover. lie
gets the best of everything he can. from
printers ink to brains. and turns it with II
lavish hand into his publication. In u word,
his sollicitude about what he will have To give
to al author is entirely subordinate to his
sollicitude as to what the author can give to
the public.
The illustrations which the text
are of n high artistic order. Two or three
full-page cartoons are in each number, be-
sides half a dozen smaller cuts. Matt Nor
gan's pencil is brought into plny for the most
of them, and his skill as n master of the
crayon is universally admitted.
As to the matter which is printed on Once a
Weeks heavy, we'll calendered paper. there
is an appetizing weekly menu. The pjdcr de
! resistance for n month or two, and which has
been adopted for the future, IL an entire
novel with each number. They are from the
pens of we'll known authors or from younger
men whose merit will soon place them i'll that
category. For Mr.. Collier has the courage or
common sense, when he gets a striking manu-
script with q comparatively unknown name TO
it, TO say Here is one whom the public
should thank me for introducing to them"
and he does it.
The feature of the last number was an ex-
ceedingly interesting story by Edgar Faw-
cett, entitled THE Great White Emerald. "
Its immediate predecessor was n remarkably
brilliant story by one of the foremost IF the
writer's of short stories. Mr.. Frank Il. Stock
ton. It's title was The Great War Syndi-
cate" and it surpasses in interest even its
authors previous masterpiece, "ltudder
Grange" BY special arrangement with Mr..
Collier, who holds the copyright, the readers
of The EVENING WORLD will soon be able to
form their OWN opinion of this notable pro.
duction. Among the other recent features
of once a Week was n brilliant novel by that
young genius and society beauty, AmGlie
Rives Chanler, entitled My Lady
Tongue"
Among the good novels which Once a
Week has in stock and will soon publish in its
pages is The Girl with the Naked Eye"
by the most glittering of our recent American
purveyors to the reading public, the talented
! ll-n. SalA,,g Az Snlt,,. lng r,,, .N,,,
on Gautier. Balzac, Guy de Maupassant and
hosts of far more reconcile French writer's
till he has absorbed that dainty ,epigrammatic
style which makes modern Gallo fiction as
corrscating as the Kohinoor.
Mabel Collins, who will be better appre-
ciated when it is said that this is the married
name of Charles Dickens's daughter, has also
composed a stirring novel showing much of
her fathers incompatible talent in the nov-
elist's art.
William Black also will contribute a story.
SO will Fred Burnand, the editor of London
Punch and the author of Happy Thoughts"
humorist is 4" What's His Name" Louis
RidEeteld will also furnish a powerful novel
to once a Week before long. These are only
a small portion of the romapcers who will
keep up this new feature of the paper.
Every week a very sparkling paper on the
doings of New York's - society people, " the
-Four Hundred" of Ward McAllister's num-
boring. is supplied by one OF themselves. who
| CODCeulb Ilh tOT q uuIue uutlCT Int NOM ut
plume of Hans Knickerbocker.
Who Hans Knickerbocker is not the editor
himself knows. No, not even Mr.. Collier.
He conceals himself among the exclusive
heights of Gotham, and his screeds are trans
mitted through an intermediary. Whatever
else is unknown about Hans, il Is evident
that he Ior she for Hans may wear petticoats)
is in the swim"
The daring idea of publishing the names of
the inner circle of New York society. the
naughty men and women who lean back on
their social position and look coldly at the
rest of their fellows who are ruled out. called
down a storm upon the heads of Mr.. Collier
and his editor.
Seven hundred letters poured rapidly into
the editorial rooms. all d%enouncing a list in
which they, the aristocratic writers of these
philippines, were not included.
1t is good for Hans Knickerbocker that his
identity is as lost az that OF a pearl in an oys-
ter at the bottom of the Indian Ocean. If he
had to stand all that!
Science. poetry and humor have their own
measure in Once a Week, and 1t is n generous
weekly article. Henry Guy Carleton is pre-
pairing q series of lectures from the celebri-
ties of The Thompson Street Poker Club. "
Those who love poker not wisely but too
well will get a great many valuable pointers
The social list of the exclusives Of WASH
ington, Boston. Baltimore, Philadelphia
(this town should have been first, rs it is
nothing if not b!ooded, and the Penn is
mightier than a whole arsenal there and
Chicago will be successfully published. Then
there will be more cyclones for the editorial
rooms of Once a Week.
Most of the best-known writer's Of the day,
in brief, are enlisted in the work of making
Once a Week a superb magazine. published
weekly for the certainly reasonable price Of
10 cents a copy.
Social Events.