The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1889-04-04
Spring Announcement!

We congratulate our customers and
friends upon the return of the genial
Spring season. It is always pleasant
relief to exchange the heavier and more
sombre apparel of Winter for the lighter
and brighter wear Of Spring. But this
pleasure is enhanced when the styles
and colors which fashion has set her
seal upon for the season, are SO attract,
i've and tasteful as they are at the press
ent time. The very beet advertisement
of our goods would be the goods them
selves, could they be sent abroad for
general inspection. As this ia impossi-
Die we fall back on the faithful types to
assist us to describe in scme measure
the chief feature Of our stock. BY way
of preliminary we may say that we
have brought our long business experts
ence and knowledge of local tastes, to
the selection of the gso0s we offer.; and
with result which we hope will I've as
gratifying to our customers as to our
selves The X ent of our stick is I'M
usually large and: tue variety offered in
styles aud materials is so wide that We
think we can scarcely fail to satisfy
| every intending purchaser. In every
| dcnartmant our stock will be found to
be cnml Ie:e; nothing having teen neg
; lec.oG in orr effort to make the most
com p.ete assortment Of goods ever Of
fered to the trading pubic of this local
| n
realized that to the quality of the goods
sold We m ust look for the building mp
! Of that confidence between buyer and
seller so essential to q commercial suc-
! cess and permanence. Our customers
| will find that in respect to quality our
| stock has no superior IL any rival, our
| policy being to sacrifice a margin OF our
profits rather than sacrifice the conf
| dance Of our customers in the goods we
| ~
tie. have been offered to watchful buyers
tn secure bargains in some Of the desir-
able standard lines These we have
| ken advantage Of and customers viii
find that our prices are unusually low,
relative to the value of goods We offer.
We aim to satisfy all classes of buyers,
| and our stock therefore inci udes the va
riety Of grades which have correspond
ingly varied prices. We desire to he
known for cheapness, bat we handle no
cheap gooda that Is to say we give even
in low priced grades. the very best ar>
tic,e the market affords tor the money.
1t is a short sighted pol cy for any NOR
chant TO maxi reputation for low
| priced goods at the expense or his repu :
tation for values. No article is really
cheap which will not return the buyer
| the full value of the money expended in
It's purchase. Our steady aim is to saf>
isfy buyers, not only by alluring barr
gains but by the satisfaction that comes
in goods that wear and stand the tests OF
actual use. In the matter Of novelties
We think our stock will leave nothing
to be desired. BY being early in sthe
market we secured the early choice of
sly les and patterns which always gives
the buyer the advantage of picking up
such seasonable novelties as are soon
exhausted, if they prove desirable to
purchasers. We commend to our GUS
TONERS our own method, that Of cary
selection, as it follows in all cases that
the patterns which are most fancied are
the soonest exhausted. We speak with
conviction when we say that we do not
think any previous season has seen q
more inviting display of goods than
those to which we direct attention and
Of which we invite your inspection, and
we are sure chat il wi he matter OF
general surprise and corgratulstion
among buyers that We are able to offsr
30 large a choice, and such excellent
quality for prices that are remarkable
for the moderation.