Idaho news. (Blackfoot, Idaho) 1887-1891, 1889-09-21
REVOLUTION IN CIGARS.
Important Facts Made Known to the
Smoking Public.
An Interview with Mr. Fan all, of R
W. TansiIi a. 60. -Ise Explains the
Origin snd Development of EEIs Im-
nense nusIness-iteIRIes she Causes
OfAtis Phenomenal Success.

Denver tcoto.j Republican. JHly7.
SO many causes have been assigned
for the snccess Of the celebrated Tan
silPs Punch" cigar, that n Republican
reporter, learning OF Mr.. Tansill's so.
lolirn at the Albany, called on him TO
ascertain for the benefit Of smokers a
true explanation OF these causes. Mr..
Iansill expressed n readiness TO com
mnnicate on this subject, and the re-
porter piled his questions.
Have yon any objection, Mr.. Tan
sill, TO giving the readers of the Repub-
hean an inside view Of the success you
have attained in your busiuess?"
well, no. can't say that / have"
was the reply. ''Since have no patent
on my methods OF conducting business
and no secrets to withhold from the
public, ! nm perfectly willing 10 crafty
you TO the extent Of my nbility. 10
commence with: After tlie great Chicago
fire Of a, 1 became convinced that
there was large aud increasing de-
mhnd, q tidal wave, as it were, for a
first class Eve cent cigar. How TO pro-
dnee sueh cigar and 10 market il profit.
/ ably was the problem to solve.
II was yonug man nt the time and
fnll II ambition. After carefully stndy-
lag the condition Of the trade, settled
upon plan 10 accomplish my object.
1 But before ! give IL TO yom. let me ex-
Z plain tile situation as il existed nj that
time. The average retail dealer in
. those days never Thought il possible to
| sell iiyc-crnt cigar at less than 100
1 per cent profit, while the average whole
| sale dealer or manufacturer made a
| profit varying from $40 "a Sl5 per 1000
on that class of goods Snch fiye.cent
/ cigars. Of course. were made Of very in
| ferior domestic stock.
''Now conceived tic idea that by re.
,lucing both profits aud slightly increas-
Ing the price, aud ut the same time max,
ing "a cigar that should contain the
choicest Havana filler. and then placing
it IN the hands Of prominent retail deal
efs all over the United States. with an
exclusive control OF agency for the same
FOR their towns or uaiglilpOrlioods, they
through the superior quality al the
cigar, which nj once commanded {
largely increased trade. could afford L
sell il nj u reduced percentage OF profit
In other words. ] fret raised tlie price o
tie goods 10 the retailer, aud at ih'
same time l reduced my own profit
more than one-hnlf This difference en-
ni,led me 10 furnish an linyana file.
cigar that could be retailed for tiy'
ccnts
'sTben personally Travelled over Tia
United States nild established my ngen
} Giles, relying chiefly on mail orders
thereby dispensing with double drum
min" and the jnbber's profit, thus ei
! fecling a great saving. / charged moth
Ing for my services and sold my good
! at less Than one.lalF the profit made b.
my competitors. la taking this step
trusted solely "a the intelligence OF III
smoker and dealer for my recomponSc
Hnd not done so the naae Of 'iansil
! Punch cigar, like Sle names Of m
thousand inliiqtors, would have bee
obsolete long ago.
Has your faith Ia the intelligence {
, the smoker aud dealer been snstainedg
D "Yes, fur beyond INV most sanguin
: expectations. And MS tie business ha
grown from year 10 year. | have npprC
iiFiaissl percensngeo OF my profits FOR q,
! vcr,ising. / might add ~ this connet
ton that have inst placed CONTRACT
!. for advertising 'tnnSill's Punch' !
nearly 1000 daily and weekly newsp!
i pers. with acanbinrd annual circulatio
9 of over 80, 000 copies frni
!. This Il can hn seen that my faith IN III
4 merits az my goods aud it, my method
:. nt selling them is stronger than ev,
before,
Q "Ilns your plan OF doing business m,
a with the approval Of the merc,ant?'
i ''Aiy success emphRticnlly answer
!, your question in the affirmative. Coul
. Won hut read our correspondence, 80
}, would then realize how oHr agency an
Goods aro appreciated 10y both deal,
aud smoker. As to the value OF OF
agency. will give you nm illustration
Nine years agn w NJ. Dale, Chicag
: druggist, WIS trying to establish
g trade ON livn-cent cigar 10 accor
:, plisli this he wns paying SOS per l,O'
ar his lending five cent brand and r
failing but 200 of them per week.
Q rnve Mr.. Dale the agency for 'Tansill
/ pnnclI' for his neighhorhood, aud u
! trnde steadily increased from year
, vrnr until il reached the enormol
~ humber Of $1,000 "rausills Punch p
re month, while his aggregate sales. all
q retnil. mind you, Of that single bran
!. have largely exceeded 100000 cigar
/ eould cite You similar illustrations
&c almost every part Of the United States
le nrhen understand, Mr.. Tnnsill, tn
10 vonr nlAn is to sell n first-class cignr
f, a small profit mud rely upon the larl
volume OF your trade for the results"