Idaho semi-weekly world. [volume] (Idaho City, Idaho Territory) 1875-1908, 1889-06-14
NEWSPAPER ADVERTISING.


| its development aud tho Ben ut II Brings
TO Dealer and Buyer.
The development OF the modern news
paper has had no more remarkable eff
| feet than the change il has produced in
| tho prevailing ideus with regard TO adj
sertising. Twenty years ago the trades
man who made known what wares he
had TO sell, except In the modest and
| general way, was looked upon with
some degree Of suspicion. and the pro-
| fessional man who offered his services
| ny public advertisement was con-
| domned outright as necessarily quack.
| The change from that day to this has
! been almost complete, and yet it has
come about very gradually. and there
| ire some trades aud professions in
/ which traces OF the old traditions still
! remain.
| Long after the dealers in many kinds
Of merchandise had learned the value
of advertising and had proilted by it.
! there were almost rs many more still
| governed by the ancient prejudice who
preferred to Perish in respectable Sc
clusion rather than invite the public
| To come to them. This was the case
not only with lawyers and doctors. but
With jewelers.. tailors, dressmakers
and many other trades that for some
reason were supposed to flourish only
N the dark. The fashionable tailors
long chung to the idea that advertising
was not respectable, and there are
few old-timers yet who can not bring
themselves to any thing more undigni-
led than private invitations to their
customers and look ON aghast while
younger rivals ill the columns OF the
newspapers with attractive descriptions
Of their goods aud gather in the custom
hat used to go to them.
The thing 20 be particularly noticed
Is how completely newspaper advertis-
ing has been separated from its associa-
ion with I'M inferior class OF trade. The
great advertisers now are the leading
houses ~ alone in the extent OF their
business, but in its recognized charac-
Ter. The finest goods Of every sort, the
most fashiontlble clothing ior men and
women. the most costly furniture, car
pets aad ornaments, whatever IA pur-
'hasel can possibly want that is rich
md fire rs we'll us what Is useful and
cheap, he expects to find described for
him in the paper.
And the result OF this is beneficial
both Tor the dealers and for the public.
The largest and best advertisers are
sveryw bore those that do the largest
and best trade, while the facilities for
shopping have wonderfully increased
and the people buy more and better
goods than they ever did before. They
are better dressed their homes are better
furnished, they enjoy more Of the COM
forts aud Injuries OF life than any pre-
vious period, and one main cause of
this Is in the general quickening OF
trade that naturally results from in.
telligent advertising. - Philadelphia
Times
Young br1ther-''l'vc had a hard
tussle to keep in good health some
times. Why. one year | drank moth
ing but milk, and ale no solid food
whatever" Elder Brother. Blessed
II have not known you ever since YOU
were born. and have been with YOU
all the time, but can't remember any
such year. Young brother-"My
first. --Harper,s Bazaar.
In the province OF rravoncore,
India, Christianity has so far displaced
heathenism that one man out OF every
Ave ranges himself among the follow
eEs OF Christ.