Fort Worth daily gazette. (Fort Worth, Tex.) 1882-1891, 1889-07-19

OKLArNIoN, TEX, July IL 1883.
To the Gazette.
As the people of Texas are getting IN
terested in immigration again it may moi
DE out Of order to suggest plan, for it
IS by considering the different ways and
means that the best can be selected.
How to successfully boom Texas is the
question. To properly answer that we
must look at the past, not in a fault
finding way, but to profit by our expert
ence. No man can deny the Texas press
did not do its duty manfully in the late
boom. The railroads gave US excursion
rates, the Santa Fe railroad handled and
scattered through their advertising ageD-
cy all the papers they could get ard asked
for more. A great msny people.
are in the Panhandle to-dar
as result of that work.
But still the results are not general in
Texas. I hold that the most powerful
and cheapest advertising that Texas can
get abroad is through her state press,
backed up by her Spring Palace, her
state fairs and every exhibition of her
resources possible. Now, how to get
Texas reading matter in the hands of
question. A year ago I was in Mis-
souri, booming Texas. / tried large
map, showing Texas and the localities in
display that 1 was working for. / Wis
tied picnics and gatherings and scat
tered papers, in season and out of sea-
son, but my means were too small to LETT
me go to many places and gatherings
that | wanted to. Then another feat
aRfes was I had no means or keeping up
4Rlan g interest in Texas after he was
interested. After was gone he would
get discouraged and back out of coming.
L wrote to the State immigration society,
and suggested this plan: 1 would take
every man g name and address tht felt
interested in coming to Texas. I would
take data of what he wanted to do, what
kind of business, whether manufacturer Il
farmer or capitalists. l would furnish
these names and data to the secretary at
Austin. He could have them printed
and furnish copy to each county emf
grafton society. Each county would then
send their printed matter direct to each
man that they thought would be suited
to their locality, and a broadside of
boom literature would be hurled at the
right man. / spoke at Holt at picnic
to fully 1000 people. distributed about
three thousand copies of advertising mat
ter. l could have probably taken 500 or
1000 names of interested parties that day
The secretary at Austin Endorsed
the plan, but could furnish no
means to carry it on. [ offered |
to do the work for the state for 81 per
day as l was on the road already. [ |
think it would have been a good plan |
L learned that the Northern people don't |
take kindly to simple advertisement. |
They have been gorged with Colorado, |
California and Dakota papers. If Texas /
wants boom she must not follow in the |
wake of some other state and give |
secondhand attractions to the people
The Spring Palace was great advertise
menta Why? Because it was something
lSaaF = 1t showed the American people |
that the moSsbacks didn It control Fort
Worth, and the Palace commanded ad-
and respect for that reason. /
Look at the Oklahoma boom. What
caused it? 1t was a struggle between
live men and mossbacklsm; that was all;
but it was something new. The live
American wants something new. Be-
lieving that the state and county
papers are the best means of furnishing
Information to people outside of Texas,
The question arises how to get them in the
hands of people outside of Texas. Ny
answer is, on the same principle that l
to the secretary at Austin, but
different in detail. 1t must be put on
strictly business footing. There should
De very low club rate of all newspapers
n the movement. They should put the
price so low that people would take it
hree months as a novelty. In that time
he reader is interested in the paper and
Texas. Put your miniature Spring Palace
IN car fitted up for the purpose, let it
ravel from one town to another Have
{ advertised ahead just like any other
how. Let the workers show Texas
PRODUCTS. Let the free advertisements
consist of flyers giving the name
Ihd address of the papers
or information, ito be sent for. -
would rather have a travelling Texas
spring Palace in miniature fitted up the
re of az palace car than any boom
clsAlsask conceive of. Then add a cheap /
ut rate for Texas newspapers to accom- F.
'any it. The outside appearance of the
Palace would attract attention and the T.
inside. of the Palace would advertise
Fexas produetS at "a cents per head.
sektlle workers take dub rate subsdrip-
foils believe a,Stock cosfpany .Sair be
UtnfdE<o carry out the.piap and the +
toclSSdEen between and .1nc1uding Tar
ant Wifbarger; and Dallas countigs, T.
a. 81 -. soos
a. al - ii
The sgulascsr o,stae di live sgggsns, 40
egn apss q - J eFs. tHss
kSSsts - 45 - o.