Los Angeles daily herald., 1889-10-10
It's Regular Monthly Meet
ing Yesterday.
AN IMPORTANT COMMUNICATION
Advertising Fakirs Scored-Dele-
gates to the Pacific Coast
Chamber of Commerce.

minutes the Committee on Membership
proposed the following names for mem
bership: Herndon, Cain & Garrison,
Dunn & Hunter, w. w. Cockins, J. w.
@. Marble, w. J. Devan, Maier & Zobe-
LEILA, Edward Germain, A.W. Barrett, DIR.
VIM. L. Wills, Il. Sinsabaugh, ]. De
Barth Shorb, w. R. Burke, John Burns,
J. w. Mckinley.
The Secretary then read the following
communication from VIM. 81. Mills,
Vice. President of the State Board of
Trade and Chairman of the Publication
Committee:
+. W. Jones, ESQ.,, President of the
Chamber Of Commerce, Los angeles,
CAL:
DEAR S1R-The committee in charge of
the new california on Wheels" con-
ceded as right the appointment of a
representative from Southern California
TO go with the exhibition, and while your
expressions of gratitude will give the
committee Of the State Board of Trade
pleasure, tho concession was made in
the interest Of unifying the efforts of all
parts of the State. wish to call your
attention now, and through you, the at
tentidn of your Chamber of Commerce
to matter Of very considerable import
ance to your section. Should you deem
the matter hereinafter presented of suf-
fcient Importance, will you please bring
it before the Chamber of Commerce, and
bring into your council at some time the
leading publishers Of your city.
You are to have q representative with
khn uo1iun o~h;hst;o,, hat ,rI;1c
known to us as the representative of
known in that capacity in the
East; his presence, however, with the
exhibition guarantees to your section
. full and due share of the advantages
to follow from the exhibition itself. Mr..
8. J. Mathes has been selected to serve in
this capacity. Judging from our past
experience with these travelling exhibi-
tions, the new California on Wheels
will be visited by at least ,00O, 900 peo-
pie before it's return to this State. had
the honor of selecting the advance agent,
who deals with the journalists. The
party selected in this instance ia Mr..
Gavin D. High, of the San Francisco
Report. l will furnish Mr.. High with
transportation to visit Southern Calfor-
mia, lest he should not be familiar with
the beauty or merit of your section. As
it will be Mr.. Highs Office to secure no.
tees OF the press for the exhibition, he
will 60 instructed to see that no part OF
the State secures special advantages, but
ali portions are fully represented.
Now, the most important feature of the
exhibition is the publications which are
distributed from the car. As Chairman
of the Publication Committee, this mat
ter will be under my general direction,
that is to say, will establish the rules
for the distribution, and the character of
the matter to be distributed. It will be
the rule of the Car that publications
concerning q locality must be pub
lished in the locality itself, that is to
say, must be the regular publications of
that locality. For illustration Ihave a
letter this morning from a newspaper
publisher, asking transportation to aid in
the publication of q special issue of his
paper, relating to Los Angeles. have
declined to furnish the transportation, or
any other form of encouragement to this
gross act of injustice to the papers of Los
Angeles, Just as would decline to do il
the papers of Los Angeles should get out
special edition relating to Sacramento
or San Diego. Beside the injustice to
the local publisher, who no doubt has
facilities for doing this work just as we'll
as the outsider, the outside publication
does not accomplish the good the home
publication would accomplish. The
merchants of Los Angeles ought to un.
derstand that your home papers should
be encouraged, and that large and fine
edition of q home paper reflects credit on
the city where it is published. People
abroad will judge of "a locality by the
character of the paper published in that
locality quite as much as they will by
the contents or representations set forth
in the publication itself.
A publisher will 90 into the country
and receive 81 600, 81 800 or 81, ,00O to get
up special edition of his paper for that
locality, and when such publication is
sent abroad it is q confession that the
community is not strong enough to sup.
port a creditable home production. In
the second place, it is glaringly purpose.
full, bears on it's every page the indica.
tions of having been gotten up for con.
sumption abroad, and from the very
outset its representations and even its
illustrations are distrusted and dis.
credited. l, therefore, urge upon your
attention the importance of seeing, first,
that all matter distributed relating to
Southern California is published in
Southern California, and is the
issue of some regularly established
paper, having home credit and home
responsibility, and thus the matter il
publishes will have the appearance OF
having been published by the people who
will be best qualified to Judge of the
truth of the statements made. Your
local papers, in work Of this kind,
should act harmoniously, and should al
intervals get out special issues of their
papers, comprising review OF the growth
and prosperity of your community, Get.
ting forth the advantages offered fol
residence and for business, and all other
matters and things intended to inform the
uninformed of the progress and develop
ment of your section. A large number oi
these editions should be sent to the Cal
for careful distribution. 1t will also be
well If khe people of Los Angeles will sub
scribe for at least the weekly issues oi
your home papers to be circulated regu.
arly from the car. We will require the
distribution of the publications to be made
sparingly at each place. 30 that the
printed matter will be distributed at a
great many places. If ten thousand
copies of publication are to be dis
tributed it is much better to distribute
100 at 100 different places than 1000 in
ten different places. No pains will be
spared to secufe Q judicious dis