Los Angeles daily herald., 1889-01-28
A SPECIAL CAR.
Southern California to be
Advertised in the East.
HOW 1T WILL BE ACCOMPLISHED.
The Plan Which Has Been Ar.
ranged to Attract Settlers
to This Country.

AT last something is to be done toward
the proper advertising of Southern Cali
fornia in the Eastern States. An organ
lied effort is now on foot, urged by the
skill and energy of few men, to pro
mote the neglected interests of this sec
ton by making it's advantages better
known throughout the East. Three
years ago the present winter the adver
tising of Southern California began with
the Citrus Fair in Chicago. This wal
followed, during the next two years, by
q number of devices to make the people
of the Eastern States appreciate the
beauties of Southern California climate
and the possibilities of it's agriculture
With the decline Of the boom in real es-
tate, organized effort in this direction
ceased almost entirely, and the work
done by individuals suffered a great
falling off. In the meantime, the north
ern half of the State has been manfuIly
at work, and the result of their efforts
shows in the fact that during most of
this season thus far they have attracted
q larger number of permanent immi-
grants than have gen, TO the South.
One of the purposes for which the
Chamber of Commerce OF Los Angeles
county was organized, was to devise sat-
isfactory plans for carrying on this work.
A Committee on immigration was ap-
pointed and put to work. They soon re.
ported scheme, which was discussed
for several weeks without definite action
being taken. Their plan was to stock
several cars with the products of this
section and to send them with several
experienced men, as custodians, through
the East, travelling exposition. The
plan was tried last winter by sever al
Southern States with very satisfactory
results. 1t had been adopted by the
people of Oregon and of Washington Ter
ritory, and also had been used by the
State Board of Trade of California to
help along the interests of the northern
part of the State-of which section that
organization is the epresentative.
The plan as proposed by the Immigra-
ton Committee involved an outlay of
$4,000. That was the only drawback
connected with it. Everybody was
free to admit that the idea
was an excellent one, but from what
source were the sinews of war to be sup
piled? After good deal of discussion,
the scheme was allowed to drop into in.
nocuous desuetude.
A few weeks ago Mr.. Charles E. Day,
who is a member of the Chamber, an
nounced at one of the meetings that a
number of real estate firms and land
syndicates had decided to send E. G..
Northup, practical s.ereopticon opera
tor, through the East to give lectures
and show views of Southern California
scenery. He asked that the Chamber
supply him with number of copies Of
their pamphlet for distribution. On this
root the scheme began to grow, until at
last it has assumed respectable proper
tions, and is quite worthy of the section
it is to represent. A sufficient number
of firms and syndicates have been in
duced to 60 into it to make the question
of means no longer an incomprehensible
one, route has been planned and ar
rangements made, and the excursion
will probably be ready to start in two or
three weeks.
As at present planned, the expedition
will consist of two cars. One of them
will be passenger car with all the seats
taken out. A long table will be put
through the middle, leaving narrow
passage. way on each side, and a rack
will be built up on it in pyramidal form,
on which the exhibit of fruits, vegetables,
cereals and mineral products will be
tastefully arranged. The walls will be
hung with pictures and printed descrip-
tions of the Southern country.
The other car will be an emigrant, with
all of the compartments, except what are
needed for the use of the party, taken
out. In the open space will be arranged
the larger articles, such as pumpkins,
beets, woods and mineral specimens,
which cannot be conveniently disposed
of in the other car. Every effort will he
made to gettogether in the exhibit things
which will be likely to attract and enter
tain visitors, as we'll as those which will
convey to them a definite idea of the
agricultural advantages of the country
which is being advertised.
The party will consist of about five
people. The first man to appear on the
scene will be the advance agent, who will
arrange for the use of convenient
side track and hire hall for the stereop-
ticon display. He will also stir up the
newspapers and do what he can toward
exciting interest in the exhibit when il
shall arrive. With the car there will be
the lecturer and general manager, an
assistant or two, the operator of the
stereopticon and porter. The lecturer
for the expedition is s. J. Mathes, and
the stereopticon will be managed by E.
g. Northup. He is making a collection
of views, not only of the scenery of the
section, but also of views of orchards
farm land and the public Improvements
of the cities. These will be made into
transparencies and used to illustrate free
lectures, which will be delivered by Mr..
Mathes in the various towns which are
visited. -,
The route, as mapped out, will begin
at Chicago and extend along the Chicago
and Atlantic through Northern Indiana
and Ohio, then through New York by the
Erie and the Delaware, Lackawanna and
Western, and through Massachusetts by
the Hoosac tunnel route. AS to the return
the questions of time and funds will DC
such important factors insdeterminl ng II
that it cannot yet be planned.
The cost of the expedition will be
about $1,000. The Chamber OF Com
merce agrees to furnish $3.50 and all the
printed matter concerning Los Angeles
which will be needed. The scheme ia
endorsed and in one sense fathered by
the Chamber, with the understanding
that all matter of private or advertis
inc nature which ia To pass through the