Telegram-herald., 1889-09-30
SOME ADVERTISING STORIES.
Combination Ads-Uow Circns Adsss
tiser uas Circumsented.
SPECIAL Corresponaencs.l

SPECIAL Correspondence.
NEW York. Sept .. At tLs closs of tbv
war Memphis Lad seven daily llapsrs Zach
O: these felt that il was necessary - live. and
the rates charged FOR advertising space were
high High and smooth board fences were
abundant throughout the city, aud great
many medicine men thought large, glATing
Advertisements thereon would reach about az
many people Is in any q tie seven papers.
and the brush artists were kep. busy 10 an
nouEcing. IL big letters, the wonderful effect
Of various patent nostrunlS A CERTAIN bit
tiers concern. after figuring with q number q
local painters upon the cost q lettering EN-
ployed leading fence artist and had a mum
Der Of large s gus placed on these board walls
but unfortunately TIE painter left consider
able blank space al the bottom o. each a.
these advertisements, and. on the morning
after be completed his work. il WA disco,-
cred that In urdertakeT's announcement had
been placed thereon making the al. read.
"Use -- Bitters, and buy your coflLs u
Smith
few weeks since tho manager q vel
known Omaha paper was called upon by the
press agent u Z well known circus relative
10 making a contract for space II his paper.
which should annOuLoe the coming q great
aggregation q wonders. After selecting TIE
space wanted. the question a. % circulation
was raised, and the manager submitted ior
She inspection q the circus man al AFFIDAVIT
Just made. showing the ActUAl runs on each
days issue Of the paper. to which. after
glancing over IL. very uncoEpbmontary
reply was made by the advance man The
newspaper man held his peace. however. and
negotiations procceie5 The press agent was
cred on about half the spaoe that was really
needed After carefully measuring tie
inches, and figuring Just what could he
crowded into them. be ASKED what price
would make him ths owner 81 said space.
and was informed that Il would be al his dis-
posal for the tame mentioned N considern-
ton of an order on the circus treasurer. do
nominating the sum of $50 a. = fair conren-
sation for the good work that would result
70 TIE circus. and me delight which would
accrue to the small boy whose eve< would
feaSt upon the cuts CONTAINED IN the al
Fifty dollars. did you ssyf cRspei tho
circus man Why. J don't want o. buy
your paper. Now. say your very lowest
SUM- sixty dollars. now. remarked the
manager q The paper. and II you MAKE an
other break Ike that the price vi be sev-
euty." But you j1st q moment since sad
ffty dollars Tor thas space. On what grounds
d. yog add the exir1 ten do.larsf "For
contempt r. rates ny dear ~. and you WI
pay s1ty dollars for tn al. ~ you won't
get line IN fhis papsr. 10 you Intend g.
stick r. thstf' qserlss a.. T,-ss sgesit I
certainly DO. and you may clDss ~ that or
keeD out finding tsst there was nc 3art-
down Oh the part II be bead 81 the bgzness
department tbe couwuct -ss MADE ont e.
the sun originally name3. Plus ter dollars
s65et as 1ns for contempt and thr circus
nsss vsut over ~ his special car. vhsrs bs
could. ir solitude. administer T. hiusseif ~
kicking hs felt VS. - richly due him fof bis
hsd break HoRscE DUEhIs &