Telegram-herald., 1889-11-08

-. =
-, = have Z. t.zs the s-eeal ul4ee
=. ran xsll afori - ackaoWleits IL.
IN ~. matter II ADVERTISING. Tor in-
.fsncs - are in th- habit az thinking
sb,r - ~ the Uritel States di-.ount
svarv osh-r rarioo and n a.kA8 s-hare
rbs rrearest advertisers are 20 ba found
nine peopls o.,t cf Ten would tiu.loabteI-
Iy ssy la thi. -s.frtrv But il i, nor trt,e.
Grear blowers of orr own horn a. y,e
are th. Fngli-hnen and even tba
Erenohunau can .-ive al. f,oint. ia tbi-
matrer oar business men are without
doubt sNUful sli en5-rnrisipg ia their
zrav bYr a. ,-r fi,a, ara o,,fv Students
of en arr H., q. -. thsir brethren II Eng
land ara r.
one " t.- things thar strike AN
observine Ata.-ta setting foot in Liy-
eruool fss number variety and inge
unitv of street .--s,.faeuts The horse
cars. or tram cars. as they call them
over Their. arc literally moving sign
boards These tr4tn cars are two story
houses on wheels Tic advertisements
cover every inch Of space. inside aud out
which Is not required for seating the
passengers. Looking upon the bewilder-
ing array OF procamations OF the viz
tues OF soaps and matches and announce
ments OF current aunusements. ii Is sim
plv impossible for the stranger TO tell the
destination or route of tie car. Omni
buses are decorated IN tie same way.
aa5 the drivers have mud curtains. um-
b~euas and waterproof coats all EN-
bIazoi.ed with advertisements.
sandwich men" are neither few nor
FAR between. We have them here. but
in English cities there are hundreds 10
oltr dozens They 90 aboiit over th4.r, in
companies OF TWENTY-FIVE. stragclinr in
sinrie 6lealonr the cr,ters-for they are
nor allowed on tine siSevall,s- and when
ons ,oo,narv n,ssas aro.har rho s.,b-
has tba efFect os n rro,eseior of mi
formed mo, 4 fs,y v.ar.s oo., r crossed
tha Atlantic with q Great r,arics, man.
nfact,,rsr who vas e,oing over ~ t.acb
the old Country hog business might ba
bnilt nr, nv novel advsrti.i,-, His soao
had CONQUERED rhe limited Statas and ba
nronosad 70 wish all Enoland with il
lie cot no further than Tivsrnool ami
had hem hut ona dav ON F,gIisb soil
when he co,f9ed tomethat altboucb ba
had come toteach he would stoD 10 learn
..yVa IL, ro, l,,,-.,,, tba ol,,bohato - tho art
of advertisin, said he and a tn soan
we'll. hereafter | shall substitute carr
soan ~ Fpoland for tho nrovarb .corry
Goals ~ Newcastle' To INV mind II i
moro evnra.siva" "
A railway station whether surface or
undaroroun5 Is the naradise of the ont.
door advertiser. The bill Doster fairly
revels in the .oDoortunitv which il af-
fords for the disDlav of illuminated ma.
per and the painter keeps him companv.
The biggest letters of ali are emploved
in displavinr the nana of the great bill
posters Of the United Kingdom. and it Is
not uncommon for the stranger to mis-
take these names for the first three or
four times that he sees them for the
names of stations. To find the latter in
this wilderness of signs requires ex-
perience rs well as keenness of sight. The
general recollection Ofthem is a confused
minglinC Of bright color and paint. but
now and then q catchword from fire.
quent iteration fingers in the mind.
One placard in ilaring red and black
letters two feet long reads, What it
costs % kill cat" The rest of the no
tice was in much smaller type. and as
often as I scanned the legend am still
in ignorance as to what the awful pen
atty of felicide may be. am not argu-
ing in favor Of this sort Of advertising