The true northerner. [volume] (Paw Paw, Mich.) 1855-1920, 1889-03-27
Spring is Here.
THE FIRST ROBIN CHIRPs.
The All-around Storekeeper Talks.

We have spent much time in printing Offices in
the company of editors typos and the like that we
are becoming very handy with paste and shears Sew
era hundred of the words that follow the product
of our scissors We cannot give proper credit as the
sheet from which clipped them fails to mention
their source.
do read advertisements" said we-known
man, whose name is everybody's tongue Yes;
they form one Of the most interesting branches Of
my study"
After reading editorials for opinions, and all the
news, to know what is going among the people
specifically, turn the advertising columns for
romance philosophy and study Of human
There is human interest in advertisements than
in the great mass of works which are written to en-
terrain and to present the various phases
and incidents of life and the impulses of mankind
read them with the interest of a novel, and find in
struction and entertainment not to be had from any
but the highest works of fiction.
you don't read them! Then begin If the habit
dosen't grow on you, you lacking in human inter
est. Why the habit of reading advertisements will
grow as nove-readng on a girl of seventeen. They
will become of most absorbing interest, and while
they entertain they the time impart much in
formation If you are.weary or sick you read adj
vertsements when anything else would prove fatgu-
ing or not of interest"
The stories told by ads are numerous and varied
AS an example one Of Broughton's advertisements Of
pushes aces, flowers, trimmings and what not that
is rare and handsome tells tale that is very accepa-
bic to the ladies'
One column of his store will call mind
fabrics rivaling the rainbow in variety of colorngs,
and varying in price and quality suit the taste and
means of any OF the fair sex The same drop of prn-
tcr's ink will make hundreds think of bonnets and
hats of plumes, ribbons silks and pushes, and all
that goes to make the headwear of women lovely If
you read line you hardly forget his shoe stock
which, just present is the alked-abou of any
of the many departments of this wonderful store This
gossip caused by the in the price o ladies
footwear. $500 $3.50 shoe at $I.95 does not
require any pushing advertising either.
Anent the shoe question, we notice in an item going
the rounds of the press that Queen Victoria
low-heecd broad-soled shoe, size O. The pretty wife
Of New Yorks new attorney Grover Cleveland, wears
5. We presume our lady readers who wear a or
will be delighted learn that they are in such ex-
celent company, for these two women have world
wide reputation for good sense well as good taste
The first chirp of the robin the thrifty house
wife that the of house cleaning hand and
here again the advertisement gets in its work. for it
reminds us that carpets always follow the "st on a
carpet tack" go without your dinner sleep on the
floor season of the year Well, Broughton is just
the kind of store-kceper let everyone know that
he has new carpets cheaper better pretcr than
Were it not for the advertising columns of the same
Broughton, who would ever know that Paw Paws all
around store takes the lead in selling 7-ccnt cotton
cloth for nickle yard' Or that pair of Kid toe
slippers could be bought for paltry half dollar. If
you drop in Broughton look over the lace curtains,
inspect the heavy drapery for doors and archways,