The weekly Floridian. [volume] (Tallahassee, Fla.) 1867-19??, 1889-09-17

A Talk About Some of fVanam q Ixer'~
Advertising Schemes.

Advertising Schemes.
Folks think that because | am plain, rough
old Bill Bugs that have never seen much of
the world and know less Of the worlds people,
but when tell them that at one time l was in
the employ of that Great Millionaire Sunday
School. Superintendent Ready made clothing
Merchant Prince Post Master-General, JOHN
WANAMAKER. they will open their eyes,
Yes, use to sell stacks Of sole leather trunks,
silk underwear, ready made and custom made
clothing and all the eft ceteras of furnishing
goods for John. There are few such merchants
as John Wanamaker. He is business to the back
bone and never gets left in a trade. My deal
ngs with John were always pleasant and salts
factory. My accounts were audited promptly
every month"; and without fail on the fifth Of
each month a check was mailed to whatever nv
address then was bearing to me the commits
siOns on sales made during the previous mouth
and thev amounted to something too, can tell
| you John is slick on trade, but he never
wanamakered me out Of cent, I'll say that for
| him.
! Talk about advertisers, but John Wanamaker
beats them all. Why actually, don't believe
the man can pray without wringng in line or
two about the bargains at my store. " John
never makes one solitary move without figuring
on how it will effect trade.
How about his Sunday Schooli do you ask
Well, I'll tell you little joke on myself, in
which you will see how the Sunday School pays.
One Sabbath afternoon I was in Philadelphia
my first visit to that big city, be it known
and of course l wanted to see Johns big Sunday
School, of which had heard 80 much. To cut
long story short-as they say in regular story
books-1 stepped off the street car andl was
strolling along Twenty street. Right
ahead of me, on the corner of Bainbridge and
Twenty second streets, loomed up Bethany,
Johns church, and school was just letting out.
Think of two thousand youngsters pilng out of
one building into the street 1t was a regular
circus to me- was so taken up gazing at their
dear, happy little faces that l did not notice
where my foot was going to alight, consequently
l sat down upon the pavement very soldly if
not gracefully-I had stepped upon a banana
peel. How those children did laugh! But one
of them, bright faced little gentleman, reached
out his hand and helped me to arise. More to
hide my embarrassment than anything else
sweetly smiled and asked:
Where have you been, my little man? ~
"To Mr.. Wanamaker's Sabbath School, sir"
"And where did you get that handsome suit
of clothes you wear?'
"Oh, from Mr.. Wanamaker's store. We all
trade there"
Don't you see? Quite bonanza that Sab.
bath School. Think of two thousand little
maids and masters insisting that their nam.
mas buy their little frocks, trousers, etc., from
Mr.. Wanamaker
AS said, John always looks before he leaps,
and he never leaps until he gets one foot on the
other side.
Do you think that John would have paid
$4OO 900 for the little office of Postmaster Cen
eral if he had not figured out that it would help
trade more than that much? Not John. That
was the biggest advertising dodge John ever
jumped into. His name has been in all the pa
pers and thousands have heard of his store in
the past few months who never before knew
there was such place.
Recently there was a big contract let for uni
forming the mail-carriers Of Cincinnati. A
Cincinnati house bid 500 O5 and Wanamaker s.
Brown bid $29 AMI got the contract. Now
Cincinnati seems to think that John had tip in
time TO shave their bid and come nickel un-
der But OF course Postmaster General Wana-
maker would not have anything to do with
anybody's nckle tips. IL anybody took the tip
and bid accordingly it was Brown. OF course
part OF the profits 60 to John, but he could not
help that.
Johns all right. His postage bills amount to
quite sum in year You watch things. Be-
fore John goes out of Office he will have letter
postage down to one cent
John ships lots of packages by express
What's the matter with having the government
operating the railroads and express? Prices
would be lower.
John sends lots of telegrams. What's the
matter with a government telegraph service?
John Wanamaker IS a live business man?
know because have worked for him. When
he steps out of Office every cent and more too oil
that $400, 900 will be back in his clutches. You
wait and see if it aren't. BILL BUGGs.
State COnvicts.