Hand County press. (Miller, Dakota [S.D.]) 1882-1893, 1889-02-21

Say the Commissioners set aside $500
for th's purpose. The next question
would be how to spend 1t to the best ad-
vantage, As newspaper men we have
some knowledge Of the usual methods of
advertising countries, and therefore ten
der suggestion, but better one may be
suggested and if 50 should be adopted.
All real estate men viii tell you the best
field to work in for farmer immigrants is
in the states of Michigan. Wisconsin, IIli-
nous, Iowa, Missouri, Minnesota, Kansas
and Nebraska. Suppose we take two
mammoth weekly papers that are known
TO circulate almost exclusively among
farmers-and d here do not LEI. politics and
prejudice muddle your judgment and we
will cite two Instances: We know the
Weekly Inter Ocean circulates among the
and other. Take also the Des Moines
Weekly State Register, and we know no
other paper IN that state ciculates among
farmers in that state so largely as IL does.
I nupp'oc VIC bidSe "a hclt
ment in these two papers. showing up the
advantages of Hand county-saying moth
ing of the towns other than that there are
three good towns TO ship to, viz ST. Law
renee, Miller and Rec Heights. Permit
these ads TO run four weeks, changing at
least portion of the matter each week
We have taken the pains TO ascertain what
such an ad would cost in half dozen
metropolitan weeklies. And in the two
Zig weeklIes above named it would cost
abont $3.50. We only cite these papers
TO illustrate the plan. We have lswspa-
per directories giving al, papers published
in the United States, showing politics,
circulation, etc, from which ran be select
ed any kind or number of papers.
THE ADVANTAGES
or Advertising in this way are as follows:
You would reach at least one million
readers in these two papers four times
the newspaper estimate among that
number would be 2OO,OOO male adults,
principally farmers BY seeing an ad of
Hand county four times they would be-
come familiar with its location, what il is.
what IT bas done, aud what it promises in
the future. When you strike man who
Las been thinking of goiGg to Dakota to
find farm he will tnen very apt to say
he will take in Hand county anyway, be-
cause he has become familiar with some
thing aboat it--and a mans location in a
new country is frequently governed by
very irifiing incident as you may remem-
Der in your own case. BY the above
method 200, ,00C and over, addresses 10
farmers in western states are furnished
and four times tie papers containing
Hand county advertising would go to
these farmers. This is the cheapest way
of reachi.g so many readers, because the
advertising of Hand county would be only
one of the missions Of the papers, which
are sent through the mails at pound rates.
OTHER WAYS.
Some prefer the use of circulars be.
cause they would advertise this county
exclusively, but the expense is consider
able more In this way il would be
necessary to print the circulars. buy
100000 envelopes, as many one cent
stamps, secure the names and write the
addresses to reach as MANY people as in
the other way. Again the papers would
very likely give gratuitous editorial
write mp in one of their issues containing
the au-somethibg we would have TO paw
a princely sum for under other circum-
stances.
Posters printed and hung up would e
still more expensive than the circulars. as
We could not very well hire pen to see
that some one Interested in another Dakota
county did not tear It down.
The above methods have been talked Of
some, but if any one has u better one for
Heavens sake give it TO US so that We can
publish it-or else present IL to the Com
mIssioners.