Waterbury evening Democrat., 1889-08-27

Entered as second class matter at the Water bury Postofice.
 A WORD WITH ADVERTISERS.
 The value of advertising in a stable, progressive and enterprising newspaper is incalculable; no business has ever been or ever will be brought to success without it. Per contra, the utter use- lessness of advertising in shifty, retro gressive and moribund sheet is or ought to be evident to anyone who has the faintest conception of correct business methods. Advertisers in Waterbury have now very opportune chance to do the former and to religiously and care fully shun the latter.
 Since the DEMOCRAT was established two years ago it has progressed steadily, with no backward or uncertain step, toward the goal of success where it now rests secure and certain of a profitable and surely increasing patronage. It has not been forced from field to field, from afternoon to morning and back to after noon and still again to morning; it has not been compelled to form stock com panies, to bleed confiding stockholders, to swim through the breakers of insol- vency in order to keep it's head above water for a brief period; it has not been brought to the necessity of borrowing large sums of money to tide over financial embar- rassments and carry on heavily losing business yet little longer; it has not been obliged to thresh around in every field of political and social economy, seeking for some safe spot to cast its anchor over broken promises to subscri- bers and violated contracts with adver- tisers. No, this has not been the history or the experience of the DEMOCRAT, as seems to have been the course and fate of other journals hereabouts. The DEM ocRAT has found a legitimate field which is peculiarly and exclusively it's own, and into that field it has fitted as closely and perfectly as fits the dainty glove on the delicate hand of the fairest belle in the land. With it's subscribers 1t has kept faith ill giving them a constant, fearless and consistent exposition and advocacy of democratic principles with its adver- tisers it has been honest, faithful and consistent in fulfilling to the letter every contract entered into with them. It has never vitiated by violating adver- tising contracts, and has never therefore invited the i'll will that may rightly be supposed to go with such a breach o1 faith. The DEMOCRAT has never carried fictitious or dead advertising in order to make false front to the uninitiated 1t has never paraded false and exagger ated circulation to the end of deceivine those who look not beyond the surface of things. Our books are always open to any of our advertising and subscrib. ing clientele who may wish to satisfy themselves that what we say is true. And the advertisers of Waterbury shoulc make note of these things.
 There is no better advertising medium in Waterbury than the DEMOCRAT. | has, as we remarked above, a field tha is legitimately and exclusively its own and that field is being cultivated surely systematically and successfully. From i can come none but the best results tt those who make use of our columns fo spreading information concerning thei business. The DEMOCRAT has a contin ually increasing circulation among those who both from choice and necessity pat ronize the local trade, and their patron age is certain to be secured to thos tradesmen who make known through it columns the details concerning thei wares. Its circulation, too, is almos entirely at home; it is not scattered il the little hamlets of the valley where : local advertiser would not secure enougl trade in twelvemonth to pay the sub scription price of his paper. In thes facts is found the chief value of adver Using in the DEMOCRAT, and to them W, Invite the special attention of our loca merchants. We exaggerate nothing when we say that not even our moss grown contemporary, with it's weak kneed mugwumpery as daily diet fo weak-toned political stomachs, can show 1@ekA Ixx