The Camden journal. [volume] (Camden, S.C.) 1866-1891, 1889-10-10
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rience. Recently, while visiting the
editor of an influential and deservedly
popular daily paper in a large Southern
city. we were shown two letters received
in that days mail. One was from a
ShS f Sah Iiyg' Big sfsscfipii5h e dats and i
sss eISs's3 5sS 49, sSFava GaRss ii ga
had always been pleased with it, but
that. for, many, months he bad ,9Qt
se@ fhe8pf abSysraseafMct afesk,
for some neighbor would borrow it, read
it, lend 1t to another and so, or, and
sne sh5as fBSig6f So1S he
was doing the Publishers an injustice as
STOP for awhile until some of his neigh
bors could be induced to take it, and
then he would renew his own subscrip-
,iSh! fiIhGbihertletttE sshs, tH ilils effbtti
'sMsfneagsfset4 t All hasgbtFr esiFed
your paper the last four days. As. seve-
gaI otns aeaenaa z YResa I tpr tbss news.
attendto this at once and see that there
H paStistess 2sk e5bda a rtaHs ssai!Ab}laf saA}l
experiences. yourneyipg lcisurely in
hB Hbuftaif5 HoH lbhg sS[ncee we isaw
s0ah daHaay, d.tring HhG.,hoqlf'fiinh terRHs-
sion group of dozen or more sur
rounding one man who was reading
from paper. We learned that he was
the only citizen of that vicinity who
took asnewspapcr of any kind, and that
whenever there was preaching at that
cross-road meeting house he was ex-
SsYssa q 3 ;5t GttGs e;bs4ss Fss4y gassE if'P4
1t is safe to say that the really able
weekly newspapers published in the
South average twenty readers to one
subscriber, while for that number of
readers there should be at least four
subscribers. Now where does the fault
hc9 Certainly not with the editors and
publishers. They arc, as q whole, the
isreatesd Afss,k dfsN vim S9ieRS respective
,cemmubitissylA AStey iitsifea their 'itime,
bpatnsiispetsTiahn ,.ft,Aarispee, to. tbtiI
vocation, and arc usuallXtthe, actiye
pPepotsss sftsfsEst bI n sttwil1l bseppe1 sep
ft;fhet etptbai|el I 4 th se$ 'at faqlt at
all; i;,itsis tslis faep that fniIb Ibeir zeal for
t4iGs Bn5FieH @etfafes they often for+g5e5ff
their own, and give the use of their
columns gratuitou>ly when they should
nc paid literally for the space occupied.
The responsibility for sustaining live
newspaper in any Locality dovolves upon
the entire community. For merchants
it is the best medium for reaching the
people. A well-worded and well-dis-
played advertisement in newspaper
draws, more than all the circulars they
can issue or handbills and sign boards
they can post in their Counties. The
merchant should therefore advertise
literally, md also influence his custom
crs to taxi the paper he uses as his
medium. The latter will respect his
opinion aud follow his advice, and then,
as their families read from week TO week
the miscellaneous colqraas, ,they:wilI by
inse1sibly ff tt feet many new wants
that he can supply, for every good
newspaper contains items showing what
other people, the world over, are wear
ipy or eating, or what, tools they arc
usBgIpp THAT new 1ho0sehod astuff.Eor
or-saving machines have been intro
duced, and reading about these things
creates a desire for them that will event
ually lead to otheirpurchase. * Sup
port YOUR NEUTRALITY-SUSPICIOUS. for the good
they have done, are doing, and will
eonFtInqeito}j eonFtI 1i o}jPaE9 FpH. ..,iyl. :=st,-, Il;