The weekly Floridian. [volume] (Tallahassee, Fla.) 1867-19??, 1889-09-10

Aeces OF Florida Advertising Mat.
Ter for the Paris Exposition.
PARIS, Aug. Goth 1889.

Ter hor the Paris Exposition.
PARIS Aug Goth 1889.
me farls Exposition is a gigantic success and
the attendance is enormous. Last week it aver
aged 10000 daily Up to the 18th of August
the number OF paying visitors was 10 242. 965 as
compared with 045, 74S at the great Exposition
of 1873 p'''''N
Lust spring when seeking to interest Florid-
lans IN this Exposition. stated that the atten-
oance would exceed 100000 and many peo
PIE thought drew on my imagination for the
cures. 1t is now not improbable that the at
tendance will reach 2J000000
Three months of observation lead me TO he
lleve that splendid results will follow general
ulstrloutlon OF inexpensive circulars dcscrip,ye
OF Florldas attractive cities and towns will
therefore undertake 10 distribute at the Collec.
i've Industrial and Agricultural Exhibits of The
f,iant and Jacksonville Tampa and Key West
systems one million OF such circulars, descrip-
i've oil The cities and towns of Florida whose
clllZens or business interests will paw for the
bare cost of printing them
The vast majority of visitors at this ExpOsi-
uon politely take all printed matter offered them
ana rarely throw ii away. The distribution can
be Judiciously accomplished through the aid of
the several assistants have here To save time
ana COST OF transportation, and for facility Of
handling, these circulars should be printed here,
IN French and English and on the same sheet.
lhey should be descriptive of the resources and
Interests, and should set forth in short. pithy par
agraphs The special inducements which each 10.
callty Offers to tourists, settlers and investors
they should bear some official character by be.
ing issued by the direction Of the Board of Trade
or by the authority of the County Commission
ers or the approval of the City Council or other
similar endorsement.
The importance of each official authorization,
in the eyes OF Europeans it would be difficult to
eXagerate 1t would also be well to add the
names and addresses of one or more of the Off
GERS OF the organization under whose auspices
they were issued that those who desired
might correspond directly with the locality de.
scribed.
Such being in my judgment the quickest, most
effective and least expensive method for all sec
tons OF Florida TO participate in and profit by
this the greatest exposition the world has ever
seen, would suggest and urge that the various
Boards OF Trade or other interested organizations
throughout the Stale speedily prepare and send
me short descriptive articles of not more than
one thousand words each on receipt of which
and the necessary funds, Will have the same
translated into French printed in French and
English and carefully distributed
The expense tor printing will be only about
five dollars for the first thousand of each circular
and one dollar for each subsequent thousand
Hence any community in Florida NAV place a
graphic description of its own attractions in the
hands OF the representatives of eleven thousand
families Tor hteen dollars and reach one hundred
thousand families for one hundred and four dol
lars. There is not town in the State but what
can well afford the printing OF a few thousands
and some OF the larger places ought to provide
for at least one hundred thousand each
shall take great pleasure in having printed
and carefully distributed for any section of the
State any number of thousands for which the
cost OF printing alone is provided. All money
for this purpose should be sent me by interna
tl0nal money order or draft payable to my order,
and will render 10 the proper persons an exact
account OF all disbursements with printers Ger
ti6catts.
MIR. Plant, to whose generosity and enterprise
Florida is indebted for The splendid showing
made here, is broad minded man, and ever
deslrous OF aiding in every way possible all sec
llone OF the STATE in making known TO the world
their incompatible resources and attractions
Each locality should prepare its own descrip
| tive matter, and such descriptions will be
| printed and distributed separately, that each
community may profit to the extent which II
| participates. Al the same time, every circular
| distributed, whether descriptive of Kew West,
81. Augustine or Tallahassee will not only bene-
| bit the particular place described, presumably in
| direct proportion to the number distributed, but
also indirectly every other place in the State as
we'll Therefore If one hundred places will have
such circulars printed, not only will each com
munity benefit locally to the extent OF Its contr.
| button, but the aggregate advertising value TO
the State Will be very great, and very ineXpen-
! sive.
All matter for publication should be plainly
written and AS plainly directed with postage
| fully prepaid TO
| ARTHUR G. JACKSON,
| Exposition Universelt, Section Et4ts MIS-,
Paris France