New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1889-03-10
INTERESTING TESTIMONY.
LETTERS THAT TELL AN AGREEABLE
STORY.
WHAT THE TRIBUNEs ADVERTISERS HAVE TO
SAY ABOUT THE RESULTS SECURED TO
THEM FROM THEIR PARAGRAPHS J
AMONG THE LITTLE ADVERTISE
MENTs OF THE PEOPLE.


In the extracts printed below, taken moro or less
ut random from correspondence received in Inc
Trlbune's oountingToom during the last week, abund
ant proof Is given Of the efficiency and excellence Oh
the columns in which being printed daily inc
Httle advertisements Of the people IS channels Oh
communication between those who have sometlhe
to sell and those who have the means and the uis
position to buy. If the practically Inevitable en'''
of an advertisement in these entertaining columns
IN hiring the man who wants to sell and the man VINO
wants to buy happily together, an argument In fa'or
of using these columns frequently and extensively
certainly made out tits the testimony OF those ",O
do use them that they accomplish TINS resu1
and tho wonder would be that they didn't MOI oh'
by reason Of the great circulation which The 1liu-
uno enjoys a permanent circulation, steady unlaf
ias day aferday cIrcuationnot only because OF ths
which can safely DO claimed Tho Tribune's pecunAr
advantage, but also because of the character OF i
readers It Is obviously the particular journal to whose
columns people who have something TO SELL whetnor
labor castles curiostes or antique FURNITURE ~
clotheswrngers whatnot, should seek access. INC
Trbune's readers in the largest measure are
and purchasers. They are In constants need oI ou'
Iers, and coachmen, and gardeners, ana cierAs'
and secretaries, and COOKS and nurses and stenosr%
piers and country houses and farms and investments
generally. -.
Moreover, IL Is not The Trfbune's policy 10 dump
carloads Of advertisements into its pages AN
individual two.line advertisement hidden away III
four pages of similar matter has far less opportunity
to attract the attention Of readers than II It were one
of only two or three columns OF similar matter. Anu
even r. thus swamped, II did succeed in reaching tho
eve of a possible customer, when it has to compcOo
with 900 or 900 other advertisements of the same
kind Its chances Of favorable consideration arc very
plainly reduced to a minimum. THESE are the leasoH
why The Tribune Is so satisfactory medium ior inc
advertisements Of the people. 1t goes among those
who can buy and who do buy and II is read py tho'
with a thoroughness that only tho family paper can
ever claim The letters to which reference has oech
made illustrate these points clearly. Mr. j. CurleS'
carriage manufacturer in Brooklyn, advertised for
three coachmen. lie says;
The advertisements have inserted in The Tribune
have been the means Of procuring stuauSns Yo ~
add that your paper seems 10 be snguary successtu
In getting answers to advertisements OF this kind
Mr.. r. Hossack, a gardener lately unemployed put
a small paragraph In one or two issues whereupon no
wrote as follows:
Please withdraw advertisement Of r. Hossack- for
gardeners situation, as through tho advertisement
am now engaged
John T. Briefly who wanted 10 secure place as a
bookkeeper writes. al have secured a good position
through my Advertisement Itch fully appreclSeo%
A merchant who wanted loan OF money In directing
that his advertisement should be taken out says
The results from my advertisement were entirely
satisfactory. ] received more than twenty replies
which seeing that he wanted money. seems to be
pretty good The manager of life insurance as
ISOLATION who wanted agents states that considering
the cost and tho GLASS Of correspondents It evoked,
am much pleased with the results Alfred Lee.
who wanted an expert accountant. received twenty
seven replies from whom no secured his man. A.
H. Wright advertised for good penman." he got him.
and wrote TO us:
NV advertisement of last Sunday IN Tho Tribune
proved immensely satisfactory. l put ono exactly
4. tn - GnpH hut DrC1Ice
one-halt the results Of the ono sent The Tribune
These are merely specimens Of volume of such
testimony which comes moro loss constantly every
day. They are highly suggestive, however, TO those
who need customers for their labor or their Skn.
They prove that Che little paragraphs which The
Tribune prints so cOuSpouously In the interest OF
people whose necessities arc generally pressing do
their proper work quickly. effectively and surely