Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1889-09-21
TRICKS OF THE TRADE.
now THE SHARP CLERK seGuiLEs
THE INNOCENT PURCHASER.

sss,aaseas Which Are usa.ily soecss.fsl
Bayers Are Only Hun.n-Cl<rks knsw
1.-THE shr~wd Business MAJ rrssfs Hi
Cusssaers - Inteilixeaf B~aneA
There are tricks in ali trades bot ours, b
me OF the apdori<r.s Of the business world
It reninds the speculative observer Of the Old
woman who seriously remarked; The world
Is full VI queer folks I'm glad I'm slot one
II EN-"
The Candid clerk would never be able TO
s;Arve 10 death respectfully. He would Be
discharged before he had told the truth twice.
Imagine hin saying to . customer; Here y
3 piece Of goods that IS 50 coarse you can
shoot peas through it, and all cotton at that.
although it IS marked half wool 1t viii fade
It the first wearing How many yards shall
| cut you Off
He would himself be cut OF from his bosi-
tess prospects and without the customary
shilling
A youth Of this sort WAS engaged As assist
ant in a grocery store. He prisied himself on
his honesty and candor When he saw his
employer sell pound OF prunes be said in the
presence OF the customer: You must be glad
to sell another pound Of those worrny Old
prunes- They II son De ali gone
The next moment be was out OF situation
The shrewd business man leaves something
TO the intelligence Of his customers As long
~ . thing IS not nisrepresented let them md
put defects for themselves But the day OF
sanding the sugar and wetting down the To-
bacco Is over There Is an inveiglenent Of
another kind now. Chrome cards and gifts
have had their day, but there is the quarter
III and the half oil sale.
REMEMBERING CUSTOMERS TASTES.
Can any one outside Of the business tell
how the accomplished clerk holds up piece
If dress goods in the little pyramid on the
counter where the light strikes it 80 as to
bring out in bold relief all its best colors and
make it look as If il were the loyehest fabric
in the s,oref One clerk will say, with his
head over on the side like little bird:
1T looks like you. Miss -, It's fact,
thought Of you as soon as | saw it Isaid To
myself Miss will want dress off that
piece"
Another will remark Incidentally under
the same circumstances: Your friend. Mrs
Col -, bought dress from that piece"
The customer hesitates-and Is lost In
other words, she buys the goods, being help
es,ly enshinmer-i in the science Of delusion
by those clerks who know their business,
l,i,. ,,.n, into a dry p,.5js sore and
,,al ., -..., s,,,,, GOOD. dtsnlay,Ai in the win
low.
lyon aon't want that style Of Goods said
tn. clark who knew his customer. ..you
wouldn't wear it"
Then he took down dress after dress from
Ms reserve stock and as he did 50 remarked
usually.
You wouhint wear a window dress. This.
now has NOT be.,n shown beforen
az cnr,... th. customer WAS iatterei into
having "A dr,-s. and I'm. clerk WAS right He
k,ew that the goods l..,,,,..i from the illu-
,inn If nlnte gIass ,,,,,ti not 4 le.as. her. A
.,.rk soon learns ,,t +. lady i. "A yer offended
,vban b.r tastes A.. ,enamh.r,.I and alluded
IN with ,,r,cefnlt,,t
The h'st s,le-.,,., Of tod,v do NOT nersst
,s ,uu..b a, IN, Al. ,,-,. ,a4-,.,, did They make
their GOODS ,a,t ,or thr,,ts YES A Detroit
,uarcbopt So. , story az n clerk Of lopg
400 ,,ho ?, 10 ~. ha,,l ia s.li =, dress 10 n ems
,,,,sr that la f,llov "A tbc lady TO the door
,yith tb,. ,.n,Is Tha, h,. heran To unroll it
md tho ct,s,n,ne,. t,,,k h,ll ~ an end of the
.I,,h ~ ,,,aye,t II fa,,irl. on ,he a,or 60 II
want IL u,r,,il.I III. ,,-.ods until sh,. h IA a
lrsss n,iter,, in her arms AMI she felt con
,.,ll.i Ia t,Loi !.
.,xvy. sar worm Nrrn IT
Arorter cIark WAS annro,,hed NV "A lady
,yho ,,nnte,, whit. silk nitts He did not
maya amy hut M. iu,nne1 oyer the counter
ami f,Ilnyed her 10 the door Ia tell her he
bad a ur.y holt of brown linen she.a,ing I'm
,ra g, ,,,,i,r. for hlea,.h,ng If whit. This was
!, tina COOL uII DAYS vhen Detrnit ,ya.c Ill
l,,,a mud evervhodv knay every ls,l,. ..lses
hns,uess The euterprisir,r clerk knew CHAT
b;s customer for white silk ,nitts was nhout
tn Iva married and 20 To hous.kcepinr and
vnuld need house linen This gauging of
,saonle's needs and recunciling them with
tbe;r nurses 4, unite an embarrassing feature
# h,sines. at all times
II lisa fact that the dry goods store is the
n,.iuci,.,l attraction Of the business street and
a fartile ,n,, in the aasor, ~ conmerce II
has color variety and An attraction that no
thor Mace can rossihIv have The common
.st niece If rej and yellow stuff will look
rich and alap.u, in those lone, .,raceful folds
,h,t have such urr,.ision If detail vet look 80