Los Angeles daily herald., 1889-09-21
THE STATE BOARD.
A Report on California on
Wheels.
WHAT 1T HAS ACCOMPLISHED.
Plans for the New Exhibit-Exami'
nation into Fruit Interests.
Two Circulars.

The State Board OF Trade at recent
meeting listened to report from Man.
ager John o. Brown on the subject of
"The California on Wheels" This re-
port has been printed and sent to the
various organizations which are in the
alliance-of which the Los Angeles
Chamber Of Commerce is one.
OF this report, the following IS an ex-
tract: The successful course of this novel
method of advertising, this most success
full educator, brings to our knowledge
two most important conditions OF the
East and the West. One is that here, in
the West, we have shown what, great
country of fertility and resources we have
and how limited we are in population;
the other, how vast the population in the
East, and how small their resources are
in keeping with their crowded condition:
That this great, crowded population OF
the East was eager to be instructed, was
ready to see the productiveness OF the
great West, was evidenced very fully by
their eagerness to view California on
Wheels" and their desire to gain all
knowledge possible of country they
knew only by reputation. We cannot
expect to gain this vast population to our
way of thinking in moment, nor move
them westward at our will, but we
can appeal to the intelligent multitude
by exhibiting our products and our
wares, and in this manner show 60 the
immigrants that may desire to come our
way, that we have a supply that will
fulfill their desires and demands. In
this manner we may lay foundation,
broad and deep, by constant re-
newal of our object.lessons and by q
proper dissemination of straightforward,
honest literature. 1t is, therefore,
proper at this time, when we are con.
templating theNdea of sending forth a
new and more elaborate exhibition, for
us to take into consideration the object
sought to be gained by our previous car.
This object was two-fold. First-It was
to be model object-lesson, with the
whole States productions, arranged in
pleasing variety, 30 as to present to the
beholder the greatest effect in the small
est space possible. How we'll this sue
ceeded is now matter of record to us,
for the great crowds visiting the Car were
constantly growing and growing in num-
bers as the exhibit proceeded on its jour
ney. Second-It was not only an ex-
hibit but an educator, for after the object
lesson was studied, literature touching
upon the specialties of each and every
portion of the State was circulated among
the visitors that in their leisure they
might instruct themselves more fully
concerning that which they had seen.
Not only this but the more prominent
newspapers in the different sections Of
country visited took pains to comment
upon the travelling car and it's
wonders presented, and thereby awak-
ened the curiosity and attention Of thou
sands who possibly might not be able to
take advantage Of the object lesson.
These things all make an Impressions
deep impression-wherever circulated,
and it is the great success of these two
fold objects that has commended to this
board the propriety of engaging in a SIM
liar venture the coming winter, that will
be larger, more extended, and conse-
quently more productive OF great good to
the State.
The result Of such work may not be
seen at once. 1t may not build the State
up with an increased population at once.
1t may not make any material difference
at present in the flowing tides of COM
mercial life, but its effects will be last
ing. 1t will start an intelligent, well-to-
do immigration to our State that in time
will have its effect, will surely show q
magnificent result, like every other we'll
directed effort in a business direction
Patience and hard work are it's requisites
and must be practiced for success to
crown its end.
Accompanying the report is the follow.
ing circular letter:
The attached report of the General
Manager will show you the workings of
the California on Wheels" The new
cars are fast approaching completion.
You are urgently requested to make
preparation for a proper representation
from your county. Exhibits should reach
us not later than the LIST of November.
, One car will be devoted to fruits, vegeta-
bles, cereals, etc. 1t is highly important
that this be the very best, many eastern
farmers doubling our ability to raise corn.
The second car will be occupied by wines,
minerals and woods. The wine growers
Of your section ought to have an exhibit
in this car. With your assistance we can
make this new California on Wheels" a
grand object-lesson for the whole coun-
try. The press of your county will do
their share in calling attention to this
matter. JOHN o. BROWN,
A special committee of the State Board
has been appointed to look into the mat.
ter of profits on fruit raising. 1t is the
purpose of this committee to collect data
from all parts of the State, and from the
facts gained, to decide what can be done
to better the condition of our fruit.grow-
ing interests. A special circular has
been issued and addressed to the various
Boards of Trade and Chamb ers of Com
merce throughout the State. 1t reads as
follows:
Your special attention is requested on
the following subject, which was pre-
scented at yesterdays meeting by w. 81.
Mills. Please aid the committee by
giving answer in as concise a form as
possible.
The committee will report on the
present and future prospect of the fruit
industry of the State, covering the fol-
lowing points
First. AS regards the extent of fruit
growing.
Second. As regards cost of making an
orchard and keeping it until it bears
fruit.
Third. AS to the profits of such an
orchard