The state herald., 1889-07-26
REVOLUTION IN CIGARS.
Important Facts Nsds known to the
snokins Publlc.
~ iatsrvisw WIN Mr.. Tamstlt, at q.
". Taasiii \ 10. -as EzpI.,ss shs
0risis anA Dsvslopmsas Of His lms
hssmss o'tsiaess-Rsiases shs Causes
sfilis PhsddiaisIaI success.

Denver (Coio.) iispuhlIcnn. July Z.
So many causes have been assigncd
for the success Of tire celebrated sran-
sill's Punch" cigar. that Republican
reporter, learning Of Mr.. Tansill's 10.
ionrn at the Albany, called on him to
ascettain for tho benefit OF smokers
true explanation Gf these cnuses Mr..
Tansill expressed d toa,tiness 10 com.
municate OH this subject, md tlre re;
porter piled his questions.
"Have you nny objection, Mr.. Tan
nill, to giving the readers OF tho Repnb.
lican m inside view of tho success you
have attained in your businoss?"
"Well, no. I can't sny TINT have"
was the reply. "Since | have no patent
on my methods Of conducting business
and no secrets TO withhold from tho
public, am perfectly willing 10 gntify
you to tile extent of my nhility. 10
commence with: Af'er the grunt Chicago
fire of II, 1 became c6iisireed tlat
there wns largo and increasing de-
mnnd, tidal wave, rs it were, for u
first class fiss sent cigar How to pro-
duce s'ich cignr and 10 market II profit.
ably was tile problem to solve.
III was a young man mt tile time aud
full OF ambition. After carefully study
ing the condition 6f tlic trade, I settled
upon plan to accomplish my object.
But before give it To you. let ms cx-
plain tho situation ms II existed ut that
tim6. ybo average retail dealer in
those days never Thought it possible TO
sell u five.cent cignr Rt less thnn 100
per cent profit, while the average Whole.
sale dealer or manufacturers made d
profit varying from $40 to Sl5 per 1000
on that class Of goods Such flve.ccnt
cigars, OF course, were made of very in-
ferior domestic stock.
"Ndw conceived the idea that by ro-
ducing botli ptoiit Is and slightly incrcas-
ing the price, Md nj the sanie iin,s maxi
ing cigar TINT sliotId contain the
choicest Havana filler, and tlicu placing
il in the hands of prominent retail deal
ers all over tho United States with an
exclusive control or agency for the same
for their towns or neiSiborhoods, they.
through tile superior quality OF the
cigar, which at otfce commanded Il
largely increased trade. could risord to
sell II nt u reduced percentage OF ptofiti
In other words. first raised the price of
the goods to the retailer, and at the
same time | reduced my own profits
more than ono half. This difference en-
abled ME 10 furnish mn Havana filed
cigar that could be retailsd for five
cents
',rlien personally travelled over tho
United States aud established my agen.
cies, relying chiefly on, mail orders,
thereby dispensing will, double drum.
ming" aud the jobber's profit, thus ef.
fecting great saving charged notli.
Ing for my services and sold my goods
at less than one-lalf the profit made by
my competitors. In taking this step
trusted solely to tho intelligence OF tho
smoker and dealer for my recompcnse.
Had not done 50 the name OF Irnnsill
Pnnch' cigar. like the names of my
thousand imitttors, would have been
obsolete long ago"
"lins your faith in the intelligence Of
the smoker aud dealer been siIst,incd9"