The Daily times. [volume] (Richmond, Va.) 1886-1889, 1889-12-28
BILLY" FORD.
OPINIONS OF A'CENsog or CONNER
ClAL ADVERTISING.
VIVA, r,chmond Merchants are Doing IN
the way OF Progression.

II must b. apparent 70 es', W ..'''ss
man 10 make success % w "us,,''.,i
must understand it. both Theoretically anv
'',.'',icaIIv .The tailor 10 his goose, anu
the cODbicr 10 his ia7i' "'c
spected proverbs. ,hi.
Amonr the more recent arrivals IN TINS
80. 4. ,fr .Rillvv Ford 10 n degree ceie-
hr.tod ae m expert ON the nb-irn-f su'Jt.
- advnrti.ine). and he has not Only insVc
he Tt,urs office his headquarters rii' ~
mas passed a go0dly portion Oh lihle ih Wv.
missionary work In strange city WHICH
cam but result in an immeasufapie th'v"",
NJ good 10 the merchants VINO VIII ''''
,i...7,,,..t,,. al his advice. profit by bis eN-
u.ricncc. and shape their iuiufe cv'"nc' y!
rejection upon what be- suggests.
~ eu, not consumma.e ass enough -aio
Mr. Fori nj. lac sat i'm our Office Yesterday
evening $50 attempt 90 force ulon tie tgVl
.ensii,io reoplc az Your beautiful city thar
,h0r. h ,.l.1 one paper they should patron
IL. No indeed. iou have too much 81
'sacitv ID be- hamhoozled. and (wit1 me) me
T, much too brief f0 ba passed IN piphties~
and ill-adsisod suggestions. say li""'-
less in the sense Ol .elhslneN,; r.,'Nre
! have mo- wish. rs professional inui, i1nAl'
lo have IL said. when ! shall depart lfoni
ro,-r cify. that only came here in the ma.
mai interest. of tine TIMES and IS. Foia'
and. having dOnc my utmost to enhance the
Joint welfare az each, have pufiosely i'.i
! .i.ht of tho most valued. the must interest
/ al. and the most directly affected paiici-
nant4 in lhe-Wbat should De alNais-todt
/ 0f business honor.
"Tba merchant is Che party ] want o.
reach. lie il the one mo-i-le'' AWAY
lao.f-iHterested and affected ui l'e sun
/ iart OF advertising. | ann NOT toin- Z" ,'.
/ him think heought t0 10 SO or some o'u
way; bat / am going io give nl" "
/ ...,lrd -uh-tlufill reasons Nhl- Ut h9
/ i.l1mout. Tus lmE- is the best ana hio''
/ desirable medium for the channel Of hi, eh-
fer,.rise f0 course through. Ana, us nm
lauxillrv and nuctiOn1y element OF t",
I t..t intricate and much mi-urhniell.u
/ nrnhiam of adteltiSinF. would iihe io "
/ Permitted % back up what ) say by Jew
common. everyday. homeiy illustrations.
.ln the iirst piace adf tfii7iht IS -'..
Ideal like tnkin- medicine. Inc liiNi''.
.f,n to cure ans disorder ia tO consult
regulator tihe phy-ieiAn' ln l". .i'',
IDNIert. iu adycrti~.n-). ru may 'lf 'I''
/ b ma doiue some collar bone hlusteIll i'i lit-
SELF can prove that is incouecl' utrhu-
Won ars we'll aware fh1t only ibil duNcili'-
inrr4vs which carries with DO return
There must he q result tO Justify ANY means
Now. every merchant does not possess
fcf very fswdo-tle perception, it tNp0ii-
euce. or the -tudlou- investigation t' dti'i-
mine tine best ANA most C.iecus means .i
presenting amy article COB ihN luniir' ll'i l'
ln make ID ha a success anh reN' amy H'i
than every One can fufe ui7tl-t-; 7.i- '"
lnuorl. De- an actor. Or prosper u business
.~ranknr az success in business. ] wan.
il tan Won why. when came FOB Tins ciif. B
lD.ckat cut luE TIMES as Che most avail
Ila medium for me tO utilize. b FOUND DIT
fho most generally read. ami heri fc-'f0eD
journal. Success doesn't mean io '-ti
ffar..f 10 moan. t0 .sfIy there And tn stay
fh.r. ifs fo ever he taege. " hen go INTO "
luaw c.tF. ] always watch h1N' "n i".
i,lreets. papers soil; what are pelhs
read m tue cars mornings. HeN la'i-
chauts-lt random hch paper tN'!
lnuk is getting ahead the best. J hear fe-
ln4rk.a. OBJ enterprise. thrift, stamina, 'so-
4loid' and AN thr sort 90 thing.
~Aud Eve done fhat very identical ihin-
The result has been that the majority of
fhe NOtp--frOm The grinning -iuiih iil iH'
lraruor o. tho richly cN-iumed eo7-iiri "h
tine street car-inE TIMES
"Nhll is your plan OF campaign nri''
Mr. FodF
..Fhnf is somewhat difficult Cor me to de-
line until have % good opportunity to 'iuu.
lfhs past and present method, oi adltfii7-
He pursued lF your merchants. CD ho.
lro.o as % ref0iutiouist. merely make lI
lmN duty 90 study the character NJ % man 5
business. Just as you would feel DIS puts. .
ifyou were 90 physician and Doe were iii. b.
lne is -g.tcmat e. method.rul and original
/ do rot attempt o. do more than con-fiiu-
late him ui,lu Dob, successful proc,
idufa: hut 3D. / observe that there i'
lau absence OF effectiveness in h,s adNefil--
ine-a paipablc lack of blameie,' ineom-
lrotency 90 catch public attention then J
consult with him respecting DIS advertising
ldpparfmcn. n the same manner ihat hi7 ale
urusv would counsel with MN upon 'lh'l
subjects. and seek tO present novel aNu
profitable means for the mrthernce oi his
ilferrst-.'
-Wu You furnish the readers Of TIE
TIMES ~ .th some trade cOrrael ondenref
~l shall DudDHi0r i0 prepare, DO uil of
ls1.a commercial letter ls term thrnl
Wherein { will -o into tne gossip ot your.
lmart- m much iho same spirit as ln-
m3ncor handles tho caprces of the tender
passion
"Aui
and Tine TIME, viii print~4 you ma!
bro surr.'