The weekly Union times. [volume] (Union C.H., South Carolina) 1871-1894, 1889-11-29
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,st Newspaper 11nkin1, : s, 3
Editor Murat Halstead, of C5nc{n,
natl. delivered an adtlrea5 an be-
Maxims, Markets and Mis1l6n of the
Press" before the WiscouSjn+ Press ~
sociation recently. In the t9urse oi 3
he said: - s.
who can tell tho young nan hoW 81
grasp the magic clew of fhe globe tbat'
spins with us3 There Is no turop{ke
or railroad that leads into journal Inn.
There are no vacancies for did6ctic
amateurs. Nobody Is weiite6 An,
yet we are always looking <Gh3
somebody, and once in q whS3e he
comes. He does mot ask for q place.,
but takes that which is his Do not
say TO the young man there arc no,
possibilities. There certainly nro
more than ever before. Young man,
if you want. to get into Journalism,
break In. Don't ask how. II Is the
finding of it out that will educate you
to do the essential thing. The young
man must enter tho newspaper olnce
by main strength and awkwardness
and make n place for himself.
shall recite and annonate some of
tho maxims declared byan editor.
Said he: ses ef's
/. Get the news, get all the news,
and nothing but tho news" Who
ever yet knew just what ''all the
news" vast 1t is telling too much TO
say we must get "all the news and
would be sufficient to contain it. Only
the wide world could hold it in al
that darkens or shines between the
continents and the oceans and the
skies. It ranges from e aHsf asHSffndifHp aSha Hi0
nah fahty 81 81 ndfa@ning hope . The achieve.
ment of inspiration !:
2. Copy nothing from another
periodical without perfect credits'
Sometimes it is the highest aattery not
to give credit, and we have known in
formation credited to a newspaper
that tho journal itself would gladly
have discredited Fortunately this
maxim does not go SO far as to de
clare that you must not publish in
tclligencc without giving perfect
authority for it. That would demand
the infallibility that Mr.. Dana is said
to: have discussed with the pope, with
reference to their comparative posses
sion of the uncommon attribute. ~
3. Never print an interview with
out the knowledge and consent Of the
party interviewed" This is to be con-
certain that it would always be popu-
lar with public men, who find the in
| terview convenient in making infor-
NAL appearances, often moro ifaporl
tant than official .proclamations. The
| best interviewing, that which is most
| pleasing to him who is interviewed
and valuable to the newspapers, and
that gives tho greatest charm to the
art Of tho interviewer, is the appa-
rently innocent report of the seem
ingly .unintentional conversation of
tho subtle gentleman who is giving
tho information.
4. Never print a paid advertisement
as ncws matter. Let every adver-
tiscmcnt appear as an advertisement;
no sailing under false colors." Once
upon q time l sacrificed many dollars
in an cndeavor to establish that great
principle and have receded from it,
| yielding to tho material manifestation
Of general Judgment If one may be
permitted to speak of local experience,
the question Of never printing paid
advertisement us news matter. has not
been so important as the printing of
| advertisements that arc not paid.
Amend this maxim by saying: Don't
undertake too much; or, if we may
put it iii the most homely way, don't
bite off more than you can chew
without facial distortinB wessk or de-
.oRseiess, either by argument, by In
vectivo or by ridicule, unless thero Is
some absolute public necessity for SO
doing" There can never be an abso-
luto public necessity for attacking the
weak or the defcnseless. Help them,
defend them nlwaysl
Perhaps it is too early to compare
the influence which the elder Bennett.
tho newsman, cxerted with. that of
Horace Greeley, who dealt rather in
ideas than iii reports. 1t would be
easy to describe tho distinction of the
two, but difficult to decide which was
the moro influential upon the press or
the country. 1t might be said Of
either, in Disraeli's words, unveiling
the statue of Lord Derby at West
minister: II have unveiled the statue
of man who for forty years largely
influenced the public opinion of his
country"
If VIC have mission greater than
another it is tho broad cultivation Of
the popular character.-New York
World .. .-l. 80