The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1889-12-25

discourses on scientific topics of current
interest, his pen being specially enlisted
Tor The SUNDAY HERALD. BY an arrange
ment with an eastern syndicate, THE HER
AID secures the rights to many prominent
serial stories, which first appear in this
paper, and which are now one of the
bright features of the Sunday and semi
weekly issues. Many illustrated features
and miscellaneous correspondence and con
trloutlons make up the attractive whole of
a Sunday issue.
In Ogden The HERALD maintains regu-
Lar bureau, over which Mr.. E. A. Little
held presides; the paper has its regular
carriers there and on Sunday the number
OF HERALD's carried to Ogden by the ex-
press company necessitates a doubling or
treollng OF the carrier force In Provo an
agency is established with Mr.. William
Burbeck as representative, while Mr.. E. A.
wilson forwards the court news of the dis
trlct In the tiourishing Park. Mr.. C. A.
Snort is breezy correspondent whose
weekly letters are putting the paper in
more and more demand in the home of the
great Ontario. In every other town
and hamlet of Importance throuph.
out Utah, The HERALD main
talns Its correspondents and its terri
torial news is one of its best features
Three travelling agents, who are constantly
on the go the year round, see that the in
terests of the paper are not neglected in
any quarter, however obscure, and by
tnelr frequent visits to local agents keep
them fully alive to their duties.
RECENT PROGRESS.
Inc growth and DEVELOPMENT of THE
HERALD mas been steadily onward and up
ward from the start, but it has naturally
taken It's greatest bounds since the time
oalt Lake began to show signs of bursting
1ortn into full-hedged METROPOLITAN citv
IHE HERALD was one of the first western
papers to see that in the interests of adver-
users who desired their announcements
somewhere within hailing distance of
rsadlng matter, and for the convenience of
readers who did not wish to stretch
their arms out of their sockets-to
say nothing of the question NJ
artlstlc appearance in the makeup. the
pages should be reduced in size aud in
creased IN number, and on June5, 1881. THE
HERALD changed from four to an eight
page paper, with double size on SUNDAYS
"hen theacompany moved to it's present
quarters In 1884, 1t bought a. complete new
oress OF handsome type, andin March. 1889
When 1t made the biggest lurch of its career
oy enlafglng to its present size, it INDUCED !!
IN another new robe throughout, always be
neVlng that the reading public appreciates
cleanliness in the appearance, as well as in |
the morals, of a newspaper The winter of |
1913 was d specially prosperous one. and |
January OF 1889, instead of showing ase
failing Utf usl al after the HOLIDAYS, showed |
Chat trade had no intention of going down. !
Inc columns were crowded with adyertis
ing and the company determined on an en-
largement, that step in the career of A
newspaper probably entered on with
more fear and trembling than any
other it could contemplate. 1t always
means stiff outlay and with the changes
IHE HERALD proposed in the matter of
special dispatches, serial stories. illustra
tlons, added editorial and reportorial as
slstance and new dress of type through
out, 1t meant something a little more stiff
than usual. 1t meant, in fact, prelimin-
airy outlay of from five to ten thousand dol
lars, and an increase in expenses as they
stood OF about one thousand dollars per
month. But The HERALD directors be-
lieved the time had come and that the bust
ness OF the city would justify it. The pur-
chases were all made, and on March 3, 1889.
The HERALD paralyzed the town by emerg-
ing as seven column eight-page paper.
with new type, with special dispatches.
with illustrated features, with the opening
chapters OF a new story, and with the
whole appearance so altered, improved, and
to coin a word, metropolitanized that was
almost necessary to issue manifesto of (;
ldenuhcatlon. The paper was go, almost l
a sensation, from the start with the reading {
public; IL remained to be seen how it would !
take with advertisers The first months
be perfectly frank with our
readers-was such as to cause some of the
more timorous of the company to look back
with longing to the days of the old sized
11mlnutive sheet. The business ran be-
hind under its increased expenses pre-
,isely 81, 10O-from March to 81. But
April saw the tide turn, merit received its
reward, and Charles Dickens old saving
that whatever is worth doing at all is
worth doing well. was once more exempli-
led. The tide of trade turned in THE .
direction with boom and there
las never been month since that the volume
las not tended upward and onward. With
sheet 30 per cent. larger than the largest
published in the west the facilities for
printing both advertising and reading mat :
er were CORRESPONDENCE increased, and
here has never been day since the en-
when THE HERALD did not print {