Pittsburg dispatch. [volume] (Pittsburg [Pa.]) 1880-1923, 1889-07-31
COMMERCIAL NOTES.
Growing Demand for Cured Meats
Cheap Lard a Blessing,
ASITPLACES THE GENUINE ON TOP.
Weather is Not Sufficiently Warm to Suit
Ice Dealers.
ENGLISH VIEWS OF ADVERTISING
urrESrn A Ir1lNr 90 lSSl L

OFFICE OF PTTTsBURG DISPATCH,
TUESDAY, July 80. 1889. J
The demand for cured meats has been i'm
proving the past week. The weather has
been adverse to fresh meat trade, and as a
consequence there has been increased activ-
ity in ham and bacon.
Lard is the weak factor of the pork pack
ing industry. 1t has, however, been much
lower than it is to-day. In July and Au-
gust, 1879. cash lard sold at s. 80 in Chicago,
while the price there now is Sc 10. There Is
strong drift of late toward unadulterated lard,
which may be set down to the credit OF low
prices. For a number of years past the bulk
of that sold in this market was far from being
the genuine product of the hog. Cottonseed
oil and other ingredients entered more or less
into the article on the market, and the grocers
were few who did not yield to the pressure and
Sell the adulterated article. The abundance
and cheapness of the genuine article the past
season has had the wholesome effect of sending
cottonseed lard to the rear. The sentiment OF
trade is steadily growing in favor OF the eenu-
inc stuff, showing that the destinies in the long
run are against everything bogus 1t is good
for the consumer when an article becomes TOO
cheap to adulterate.
representative of the Chautauqua Ice Com
pany gives the situation of his industry as fol-
below the average, owing to the cold, back
ward spring. May and June failed to keep up
their usual record for heat, and consumers
were much slower than usual making demands
upon our trade. July has done better. but we
could endure much better weather than we
have lad thus far for the sake of our industry.
The ice business last season was curtailed not
little by the decisions of the License Court
cutting off so many saloons. Some of this
loss, of course, was made up by the
all. This season the weather has
been adverse, and unless we shall have
hot August and September we will be below
other years in volume of business second sea
much below the average. Weather was not at
all favorable for heavy ice and If the summer
there would have been shortage, so far as our
company is concerned. While we did not have
the facilities to gather all the ice we would have
stored away owing TO the mild weather OF last
winter it appears from the present outlook that
we will have enough to meet the wants of trade.
Both winter and summer have been too moder-
ate for our trade this year."
Advertising in England.
An English newspaper, the East SUSSEX
NeUs, thus descants upon the question of ad-
vertising, and the good points made will be
found as applicable here as over the seas:
''The value of an advertisement is in exact
proportion to the influence it exercises upon
those who are thereby induced to purchase the
articles to which 1t draws attention. For local
purposes newspapers circulating extensively
among good class of readers residing within
easy distance of the advertiser should always
be chosen. IL the subject matter is of general
interest, then the more widely circulated and
more expensive mediums should be selected.
The important thing is to ascertain what papers
are read and likely to secure the object the
advertiser has in view. The papers that are
bought to be read are those which have some
thing fresh in them to read. All papers having
a ready sale have no difficulty in getting adver-
tisements at a fair price. and advertisers should
studiOusly avoid the cheap man True in this,
as in every other walk of life, cheap and mas
ty.' Papers that insert announcements in big
type like small posting bills. or hideous blocks,
of which it is frequently difficult to know the
meaning, carry with them their own condemna-
tion. The proprietors are willing to insert any
thing at any price if they can only save expense
in production by filling up given space in the
sheet which they send forth as newspaper.
Look at the leading papers in London and the
important towns of England. Do find there
that one advertiser is allowed TO try to kill the
other by having the ugliest contrivance to
attract attention? Certainly not"