The true northerner. [volume] (Paw Paw, Mich.) 1855-1920, 1889-04-03
sRouoHroxs ALL AROUND MODERN sroHe
Spring is Here.
THE FIRST ROBIN CHIRPS.
The All-around Storekeeper Talks.


the company of editors, typos and the like that
are becoming very handy with paste and shears Sew
eral hundred of the words that follow the product
of scissors. We give proper credit the
sheet from which we clipped them fails to mention
their
"Do read advertisements said a wel-known
man, whose name is everybodys tongue Yes;
they form one of the interesting branches of
my study
After reading editorials for opinions and all the
news, to know what is going among the people
specifically turn to the advertising columns for
romance, philosophy and study of human nature.
There is more human interest in advertisements than
in the great mass of works which are written
terrain and to present to views the various phases
and incidents of life and the impulses of mankind
read them with the interest of novel, and find in
struction and entertainment to be had from any
but the highest works of fiction.
You don't read them! Then begin. If the habit
dosent grow on you you are lacking in human inter
est Why the habit of reading advertisements will
grow as novel-readng on girl of seventeen. They
will become of most absorbing interest, and while
they entertain they the time impart much in
formation If you are weary or sick you can read ad-
vertiscments when anything else would prove fatgu-
ing or not of interest"
The stories told by ads numerous and varied.
AS an example one of Broughtons advertisements of
hot III
is rare and handsome tells tale that very accepa-
bic to the ladies.
One column of his store will call to mind
fabrics rvaing the rainbow in variety of colorngs,
and varying in price and quality suit the and
means of any of the fair The drop of prin-
tcr's ink will make hundreds think of bonnets and
hats of pumes, ribbons, silks and pushes, and all
that goes to make the headwear of women lovely. If
you read line you hardly forget his shoe stock
which, just at present the most talked of any
the many departments of this wonderful store. This
gossip caused by the in the price of ladies
footwear A $500 $3.50 shoe at sos does not
require any pushing advertising, either.
Anent the shoe question: we notice in an item going
the rounds of the press that Queen Victoria
low-heeed, broadsoled shoe, size 8. The pretty wife
of New York's attorney, Grover Cleveland wears
s. We presume our lady readers who a ) or
will be delighted to learn that they are in such ex-
cclcnt company for these two women have a world
wide reputation for good sense, we'll good
The first chrp of the robin the thrifty house
wife that the of cleaning is hand and
here again the advertisement gets in its work. for it
reminds us that carpets always follow the "sit a
carpet tack $50 without your dinner" sleep on the
floor" season of the year. Well, Broughton is just
the kind of store-keeper to let everyone know that
he has carpets cheaper better, pretter than
Were it not for the advertising columns of the
Broughton who would ever know that Paw Paws all
around store takes the lead in selling 7-cent cotton
cloth for nickle yard' Or that pair of Kid toe
slippers could be bought for paltry half-dollar If
you drop in Broughons look the lace curtains
inspect the heavy drapery for doors and archways,
gaze upon the wall paper the window shades even