Pittsburg dispatch. [volume] (Pittsburg [Pa.]) 1880-1923, 1889-11-21
ESPECIAL rELEeRAM 10 THE DrsrArcH.I

| incorporated In the report of the delegates.
ESPECIAL TELEGRAM TO THE DrsPArcH.I
NEW YORK, November 20.-A Wash
ing special to the Sun contains the fol-
lowing:
The latest scheme Of the shop-keeping Post
master General to use the Pan-Americans as
advertising agents, is so entirely original and
unique as to cause some of the delegates great
amusement. Others whose sense of humor has
not been developed to the finest point are in
clined to be indignant at Mr.. Wanamaker's
pursuit of them This scheme, which has come
to light to-day, is this To each of the delegates
to the Congress, the attaches and their wives.
Mr.. Wanamaker has presented q handsome
souvenir of their recent patronage to his great
retail shop. The souvenir is work Of art and
cost large amount of money, and in, upon,
and around and about it all is the name and
fame of John Wanamaker and his Philadel-
phia store.
The souvenir is in the shape of box, about
IL inches long by 8 inches wide, containing two
handsome books. The largest which is the
exactsi of the accompanying box, is bound
in seal and fastened together with heavy
brown ribbon. On the outer cover is stamped
in gilt the fauciful trademark of Mr.. Wana-
makers store, and in the lower right hand
corner of the cover, also in letters of gilt, are
the words: "Compliments of John Wana-
maker, U.S.A., November II. 1889" The covers
are lined with brown silk, and the fly leaf Is
composed of sheet of heavy white satin. to
which is tied card bearing the colors of the
South American States, held IN the talons of a
gilt eagle which also clutches an American
shield. The body of the book consists in a
page engraved address
SETTING FORTH THE WONDERS
Of the great retail establishment, followed by
30 ,;oJ,.
minute detail, of each of the first three floors
of the store, showing exactly the use to which
each compartment is put. A remarkable thing
in connection with this illuminated address,
which contains many remarkable things is the
dedication. Each souvenir is dedicated es-
pecially to the delegate to whom it is ad-
dressed, and opens with the following neat
suggestion of how to connect the business of
the Pan-American Congress with John Wana-
makers store.
DEAR SIR-Confident of our commanding
position in the mercantile world as leaders in
the retail commerce, and believing that we
have reached the highest point yet attained in
our country in the science of retail trading, we
beg leave to ask your acceptance of this souv-
enir Of your visit to our place of business in the
hope that it contains information OF sufficient
interest to warrant its submission to your Gov
ernment as portion Of your report upon the
honorable Congress to which you are accred-
tied"
and figures necessary to this governmental re-
port of Mr.. Wanamaker's store, the 14Dage
address is accompanied by q illustrations, being
an object lesson, complete in itself, of the won
ders that can be seen and performed in the
great shop. All the different bargain counters
are shown with handsome ladies purchasing
goods that are being sold like hot cakes, cheap
for fore cash: ash: The small =, geological garden, which
of the children, is shown in one engraving, and
a bevy of ladies and children eating ham sand
wiches, at cents apiece, in another, a fine,
full-length portrait of the colored boy who en-
gineeTs the elevator is set of by cut of ladies
admiring the loveliest of bonnets.
EVERYTHING MINUTELY DESCRIBED.
Nothing in the store from the garret to the
cellar has escaped this highly illuminated ad.
dress that is to be included in the report which
the South American delegates will make to
their Governments. The closing paragraph Of
this remarkable address is perhaps the most
remarkable feature of it all. It reads as fol-
lows
"In this brief outline of our business and Its
results, it has been our purpose to indicate
such points as would be OF special interest, and
should it be in our power to aid your valued
Government with larger information upon any
point we will respond most cheerfully to any
inquiry. Assuring you of our high personal
regard, and indulging the ardent wish that the
International American Congress may abound
in great usefulness to all the nations repre-
JOHN WANAMAKER"
Book No. is a volume inclosed in less
costly binding, but containing 2n pages of solid
advertising, giving, with copious illustrations,
the name and price of every article on sale in
Wanamaker's store, together with blanks to be
utilized in sending orders which will be filed
to the satisfaction of the delegates postage
prepaid. This book is announced on the title
page as intended ito bring Wanamaker's tour
home" and is also to be used in connection
DnVN
make to their Governments or at least this is the
Intention of Mr.. Wanamaker, for the outside
cover contains in gilt letters this inscription:
General catalogue John Wanamaker, PhiIa-
delphia. Special edition for use of delegates
to the International Congress-" Several of
these souvenirs can now be seen piled in a
corner of an upstairs room in the Wallack
American Congress. The South American
delegates have other attentions to thank Mr..
Wanamaksr fer. The Postmaster General is
not the only shopkeeper in Philadelphia.
ANOTHER FIRM CATCHES ON.
He has many rivals. These men have caught
the idea of his use of the Pan-Americans as
advertising mediums, and they intend to de-
rive little benefit from this source them
selves. A firm that is one Of the leading COM
petitors of Mr.. Wanamaker in the general re-
tail business is very anxious to secure a little
of this South American advertising, and has
started in on the lines set down by the Post
master General. Each of the ladies, whose
husband is in any way connected with the Pan
American Congress, this morning received
written invitation to visit this great emporium
No. 2, and inspect for herself the wonderful
cneapness that prevails there TIE delegates.
to whom this species of business shrewdness
is entirely new, are becoming very tired OF
the uses to which they are being put, and If
Mr. Wanamaker could have heard the remarks |
passed upon his new form of advertising, he
might well doubt whether his 4page illumin-
ated address and 202-page illustrated pr1ce list |
will form portion Of the report of the trip to |
America, which the delegates to the Pan