Sacramento daily record-union. [volume] (Sacramento [Calif.]) 1875-1891, 1889-07-13
CALIFORNIA ON MORE WHEELS.
The Importance of the New Exhibit to
be Sent East This Fall.

be Sent East This FAN.
San Francisco Alta July 1lthI
The splendid success of California on
| Wheels as means of advertising our re-
! sources in the East, has induced the State
Board OF Trade TO project far larger ex.
/ hibit for the campaign of TSsS-so, The
alta has Informed its readers from time 10
! time, by rsprinting private letters and news
paper comments, of the great patronage of
this exhibit. The Eastern press, captiyated
by Its novelty and merit, has spread its
lame to such an extent that Eastern
railways contend with each other
for the privilege of giving it the
freedom OF their lines, and cities COM
pete with each other for the favor of
visit. Those that have not had chance
to see it feel sighted and set in motion
measures to have it come to them,
| Public school boards and teachers call
for special days for school children to see it
as an object lesson. Their pupils want to
see how figs grow; they are curious about
pomegranates, Japanese persimmons, dates,
palm foliage, the citrus fruits, the root of
the licorice plant the silk cocoons and the
lovely sketns reeled from them. They
went TO see almond in its peach ike husk,
the English walnut in its hull and the
great peaches, pears, plums. apricots,
prunes and raisins are objects of curiosity,
sands OF Californians, happy in their sunny
homes, there are, who trace their first de.
termination to see this land 10 the i'm
/ preston make upon their minds in youth
| by the tales that were told about it around
the winter fireside by the returned FORTY
! miners
But this is far from being all that the
| exhibit has accomplished. 1t has caught
| the keen eye of commerce. The manager
ifach aolv hat /, L.,
| thousands of times to take the orders of
| merchants for invoices of the articles
| shown in his great sample-case 1t Is esti-
mated that these orders, if it had been
| proper to take them, would have aggre-
gated nearly quarter of million dollars
! Yet the cost of keeping the exhibit in the
| field has been at the rate Of less than
5000 year. Did California mercantile
| enterprise ever get hint as significant at
| as little cost?
| 1t was found that the exhibition car.
! being, like everything else Californian, on
| broad measure, was too wide to pass the
| tunnels and bridges of many Eastern roads
leading to points where the people were
| clamorouS to see il. Therefore the present
| exhibit will close its career at the g. A. R.
| National Encampment at Milwaukee next
month. After that its imperishabe ar
ticles will be sent to form the nucleus of
permanent exhibit in Chicago, and the cars
/ will be sent home.
! Meantime, the Southern Pacific Railroad
having offered the free use and freetrans-
portauon of two fine parlor cars, longer
than the present one, and of width that
will pass all standard gauge tunnels ana
| bridges, these will be artistically painted
and fitted, and filled with an exhibit of
more than twice the volume of the present
one, to go on the road in November 1t is
proposed that one of them shall carry
complete wine exhibit, and may distribute
the business cards of the firms which con-
tribute to it. This will be, in effect, putting
the State Wine Exchange on wheels, ex-
hibiting our vintages to the Eastern mar
ket, which they are seeking to conquer.
The expense to the Viticultural Association
will be at the low rate of about 81, 600 per
year, and We can imagine no like expendi-
ture that will make a more gratifying re-
turn. Complain is made of depression in
the wine trade. 1t is due to lack of control
of the American market. If our winners
had that it would exhaust the Juice of the
last grape produced in this State at good
profit to grower and vintner. The invest
ment in wine vineyards and wineries in
California is $100000,000. The East is cry
ing out for pure wine and sound old brandy
OF domestic make. There is the demand.
Here is the supply. 1t is idle to talk of
letting the supply fail simply because the
attention of the demand is not secured.
Let this fine car be loaded with ports,
hooks, clarets, sherries, angelicas and
brandies. We have always believed that
there is great future in the colder East
for our sweet wines. The owner of a port
| vineyard who can age his pure wine will
never lack market if he can only once es-
tablish trade. The same may be con-
fidently affirmed of our dry wines and
| champagnes. Californians who stay at
home have no idea of the pride which our
| Eastern friends feel in proving the quality
and character of the vinous products of
this State. All they want is chance to
offer our best vintages in evidence and they
will take care of our market.
The fresh fruits which are being shipped
now in many carloads per week, find a
| better market than ever in the wake of CAL
itornia on Wheels. 1t will be the same
| with our wines.
Therefore, let us have no moping on the
plea of depression in the wine trade. As
Mr.. Mills put it so well to the State Board
of Trade, Adversely is the mother of en-
terprise." Things are we'll done when they
have to be done. The protection of an
investment of $100,000,000 is lightly pur-
chased for 81 200.
This new and larger exhibit will visit
L pOlhto tloS haNS bOl yet uctD I6dCu6u. IL
win of necessity go to some that have al
ready been its patrons. These will find it
of increased excellence and therein will
behold the exhaustless energy of our enter
prising spirit.
When its mission on the road is finished,
and it has to give way to successor of per-
haps four cars instead of two, its perma-
nent stock will go to add to the stationary
exhibit in Chicago, or to form the nucleus
of another in New York or some far East
ern city.
So every season California will blow her
own Horn of Plenty until trade and travel
this way will be as natural as is now the
shipping of Minnesota wheat to the Min
| neapolis mills.
The press of our own State has well de-
| served the thanks offered to it by the State
Board of Trade. The country newspaper
does more for the material advancement of
California than any other press. The metro
politan Journals are gorged with city scan
dial and gossip. The country paper is a
| fireside affair, and it carries broadcast the
gossip of the field and orchard and vine
yard. We would rather read of new
| hybrid fruit which adds to commerce an
article of profit than of adultery in high
life or low. And the cutting of great crops
is more an object of human interest than
the cutting of many throats.
| The country press will in a moment catch
| the spirit which puts this larger and better
l aybihit af he of