Waterbury evening Democrat., 1889-09-16
THE TIME FOR ADVERTISING.

THE TIME FOR ADVERTISING.
 Wideawake and forehanded mer- chants advertise at all times, when busi- ness is bad as we'll as when it is driving. Indeed, when times are slack and people arc not disposed to trade except when necessity compels them or unusually at tractive bargains invite them, the pro- gressive and enterprising merchant en- deavors by catchy advertising to induce people to buy. A tradesman who can secure trade by attractive advertising during the dull season need have but little fear that he will secure plenty of business when times are good. It is the leisurely, easy going merchant who be- ieves that the best and only time to ad- vertise is when business generally is in a prosperous condition.
 We would remind these latter that the fall season is now upon us. After an unprecedentedly dull spring and summer there are indications that we are to have fairly good fall in all kinds of indus trial and mercantile business. Especially are the indications good in the local field. Our manufactories have started up again, and some of the concerns that have for months been running on short ened time are running the full ten hours a day. Some have taken longer summer vacations than was their wont, but it is whispered about that larger orders have been placed and there is a look on the face of their employees that bespeaks content and hopefulness of the condi- tions. Manufacturing is certainly likely to be good in Waterbury during the coming winter if all the signs that be- speak prosperous outlook count for anything. And when manufacturing is brisk mercantile business is invariably good. It is the employees of our facto- ries, the men and women who toll at the bench and machine, that support the merchants and tradesmen of our city. It is to their interests to spread the light concerning their wares through the ad. vertizing columns of the press. And there is no paper published in Water bury which offers a better medium of communication with buyers than the DEMOCRAT. With it's news columns compact and well ar ranged, its advertising columns easily accessible and every feature of it's edito- rial and miscellaneous reading pages at tractive and catchy, there is no space anywhere in it's columns which is not ot far greater value than it's cost to the merchant who secures it. Going almost exclusively into the families of those whose patronage is entirely local, and being in most cases the only local paper patronized by them, it is clear that the DEMOCRAT possesses a value as an adver. Using medium not shared by it's rivals in the local field. It is clear that the mer. chant who uses its columns insures fol himself a patronage that is not likely otherwise to be secured. The DEMOCRAT repays hundred fold the cost of adver tising in its columns.
 As we remarked above, the present i the propitious time for advertising. The shrewdest merchant is of course the one who gives most heed to advertising when times are dullest, but all mer chants can advertise to advantage when times are good and the season is propi tious for trade. In the fall season that is now upon us the indications point t, good times in manufacturing and conse quent propitious times for tradesmen It is to their advantage, therefore, t. advertise, lest those who are more pru dent and sagacious get precedence ove them in giving publicity to the quantity quality and monetary value of thei wares. By attractive, shrewd ant catchy advertising is assured the larges measure of success in trade.
 Merchants of Waterbury, advertise il the DEMOCRAT if you would solve eacl for himself the problem which the Re' Dr McGlynn essayed last week to un ravel of Chow to abolish poverty" N merchants can be without trade wh, make known their wares through tn columns of the DEMOCRAT.
 WITH Ren Rutler coming to Tanner