The Mason County journal. [volume] (Shelton, W.T.) 1886-1927, 1889-06-14
NEWSPAPER ADVERTISING.

IT'S development and the Zen fit it Brings
to Dealer and Buyer.
The Development of the modern news
paper has had no more remarkable eff
feet than the change it has produced in
the prevailing ideas with regard to adj
vertlsing. Twenty years ago the trades.
man who made known what wares he
had to sell. except in the modest and
general way, was looked upon with
some degree of suspicion. and the pro-
tessional man who offered his services
by public advertisement was con-
demned outright as necessarily quack.
The change from that day to this has
been almost complete, and yet it has
come about very gradually, and there
are some trades and professions in
which traces of the old traditions still
remain.
Long after the dealers in many kinds
OF merchandise had learned the value
OF advertising and had prcfited by it.
there We're almost as many more still
governed by the ancient prejudice who
preferred to perish in respectable Sc
clusion rather than invite the public
to come to them. This was the case
not only with lawyers and doctors, but
with jewelers., tailors, dressmakers,
and many other trades that for some
reason were supposed to flourish only
IN the dark. The fashionable tailors
long chung to the idea that advertising
was not respectable, and there are q
few old-tiTlers yet who can not bring
themselves to any thing more undigni-
fed than private invitations to their
customers, and look on aghast while
younger rivals fill the columns of the
newspapers with attractive descriptions
Of their goods and gather in the custom
that used to go to them
The thing to be particularly noticed
is how completely newspaper advertis-
ing has been separated from its associa-
ton with an inferior class of trade. The
great advertisers now are the leading
houses SHt alone in the extent of their
business, but in It's recognized charac-
ter The finest goods of every sort, the
most fashionable clothing ior men and
women, the most costly furniture, car
pets and ornaments, whatever a DUR
chaser can possibly want that is rich
and fiji e as we'll as what is useful and
cheap. he expects to find described for
him ir the paper.
And the result of this is beneficial
both f'r the dealers and for the public.
The largest and best advertisers are
everywhere those that do the largest
and best trade, while the facilities for
shopping have wonderfully increased
and the people buy more and better
goods than they ever did before. They
are better dressed their homes are better
furnished, they enjoy more of the com.
forts and luxuries of life than any pre-
vious period and one main cause of
this is in the general qnickening of
trade that naturally results from in.
telligent advertising. = PHILADELPHIA
Times
Young brother-..i've had a bord
tussle to keep in good health Soma
times. Why. one year drank moth.
ing but milk. and ate no solid foo6
whatever" Elder Blessed
Il nave not known You ever since Won
were born. and | have been with yo,,
all the time, but can't remember anr
such year Young brother-"Mv
iirst -Harper.s Bazaar.
LIN the province OF Travoncore.
India. Christianity has SO far displaced
:seathenism that one man out OF every
tive ranges himself amona the follow
igs OF Christ