The Jersey City news. (Jersey City [N.J.]) 1889-1906, 1889-04-11
Hereafter New York Dai1ies
Will Be Five Cents
on Sunday.
MAKING THE PUBLIC PAY.
But "The Sunday Morning News
Will Still Be Three Cents, and
Will Be Brighter Than Ever.

AS matter of news the announce3
ment is made that the New York
morning newspapers have entered
into combination to increase to five
cents the price of their Sunday morn
ing issues. This combination is
the result of numerous conferences
held by the representatives of the
great metropolitan dailies regarding
some method whereby the revenues of
the establishments may be increased
so that the publishers can realize fair
margin of profit over the enormous
expenditures entailed in issuing their
mammoth editions.
REASON OF THE RAISE.
The claim is made by the publishers
of the blanket sheets that the price at
which the papers are now sold to the
newsdealers does not in the aggre-
gate balance the cost of the white
paper consumed in producing the
editions, to say nothing whatever of
setting and the almost equally as
large disbursements for the other
mechanical and the requisite mental
processes through which such publi-
cations can only be furnished to their
readers.
ADVERSE PUBLIC OPINION.
The general criticism made by the
public upon the proposed de
parture of the New York pub
fishers and their claims can
best be illustrated by the
remarks upon the subject which a
prominent newsdealer of this city
made to a reporter of The JERSEY
Cry EVENING NEWS.
''The fact of the matter is, " said he,
that the New York papers pur-
pose to practice an imposition
upon the public. The claims of
their publishers are preposterous
on their face. Every sensible person
knows that the New York papers do
not and cannot depend upon
money received for subscriptions
and the sales of their issues for the
realization of profitable margin.
Every sensible person also knows that
the enormous expenses of publishing
the Sunday morning editions are
not incurred through desire
to give the reading public
a good newspaper. Comparatively,
the cost of the composition for reading
matter is many times less than that
of the composition for the hosts of
advertisements which fill almost FIVE
sixths of the space in the columns OF
the twenty and thirty PACED blanket
sheets, The consumption of the
great quantity of white paper, the
cost of which the publishers
make salient feature in their strenu-
GUS plea for an increase in price, is
also due to the space required by these
advertisements.
PAYING AT BOTH ENDS.
For these advertisements the pub
fishers, however, wiring good price
flom the public and derive generous
profit over all the expenditures. 1t
therefore appears unfair that they
should make their readers meet the
expense of paper and typeset-
ting, through which they gather
in these handsome gains. 1t is
of course true that the advertisements
are of considerable interest and i'm
portance to the public, but this
interest is Of limited kind,
especially in the case of suburban
readers. For instance, the people of Jer-
sey City care nothing for the columns
of short advertisements of houses
and rooms to let in New York and
Brooklyn, situations, servants and
other small accommodations wanted.
THE NEwsDEALERs' GRIEVANCE.
''The benefit which the newsdealers,
who have all the trouble of handling
this vast amount of paper, are promised
from the increase of price is
SO very small that they are justly in
dignant at the treatment to which
they are to be subjected. 1t is lparticn-
larly hard on Jersey City dealers,
who have all the trouble of transport
ing their papers from New York and
carrying them over long routes
NOT IN THE COMBINE.
THE SUNDAY MORNING News has
entered into no combine to in
crease its price, either to the
newsdealers or the public, and
It will be party to no scheme
which could iniuriously affect its
patrons. The metropolitan character
Of the paper is already well established.
It is patronized by the best class of
New York and Jersey City advertisers,
and its growing circle OF now over
,f.nr. =. IL 4.