Sacramento daily record-union. [volume] (Sacramento [Calif.]) 1875-1891, 1889-05-16
CALIFORNIA ON WHEELS.
Proposition to Send Cars Through En-
land-Open Letter to A. r. Hatch.

CAAAEVhN1A UN WHEELSs
Proposition to Send Cars Through Eng
land-Open Letter to A. T. Hatch.
The following open letter to A. T. Hatch,
President of the State Board of Trade, has
been received from ] p Whitney, of Rock
lin, Placer county, now in London
LONDON, April g. 1882
DEAR Mr.. HATCH: Your letter received. and
l note what you say about a proposed exhibit
ton on wheels in England.
At first / thought it seemed to me that per
haps We should be stretching it in too much of
sensational way, but the more have thought
OF it the more favorable have become, and !
now feel that if we should take hold of il in an
earnestsnd energetic manner it would prove the
strongest possible card we could play
But it should be taken hold of IN positive
and effective way, and with a comprehensive
and substantial support.
ltwould be expensive to do it in the manner
it should be done, and upon the whole it would
receive an immense amount OF encouragement
here.
1t would from its novelty and enterurisinp
character gain large amount of gratuitous ad-
yertislng, and its progress through England
would receive an unusual amount of attention.
Two or three cars fitted up in suitable man.
ner with the varied and attractive products OF
California, and combined with a sufficient and
appropriate class of printed matter and posi-
bly,, still further illustrated by lectures and
tractive advertisement of the merits OF Califor-
mia which could possibly be conceived, and
would, in my judgment, be in advance of the
previously proposed plan of establishing per-
manent exhibition of California products in
London.
But an exhibition on wheels, taken literally
to the doors OF the English people. would, il
properly conducted, prove source of wonder.
full interest and ultimate great profit
l think we should not delay in considering
the matter. for the plan is far-reaching, com.
prehensive and brilliant in its various aspects,
and SO applicable TO the situation that since the
subject is now being talked about it may be
taken advantage of by Australia or some other
English colony, which may reap all the adyan-
tages OF its peculiar novelty.
In England, particularly at this period, result
ing from several years of depressed agricultural
pursuits, there is u restlessness and an emigrat-
ing inclination among those directly affected
which has never been witnessed before and
more eagerress and interest to hear about for.
eign paris is apparent than ever and among a
class which would be most desirable for our
State.
The emigration from England was never 50
large as it is now. Canada is receiving a larger
contingent than ever, and to Australia New
Zealand and the English colony at the Cape OF
Good Hope the weekly exodus is visibly increas-
ing.
Four thousand from England and Ireland
sailed in one day last week ffom Liyerpool tn
the United ates and Canada and the total i'm
migration OF the past two months from the yari-
GUS parts of the kingdom is estimated az 40 coo
OF the large number going to America, 1t NAV
be conceded that very few, propoItionately are
going direct to California. It is not rems RI able
to suppose that they would, for the special adj
yantages of California are but dimly presented
to the vision of the average English emiCrant
He hears great deal about Canada and much
about the great West of the United States but
precious little about California excepting as a
gold-producing region. Did the English people
begin to know of the wonderful offerings of Cal
ifornis and how to get there and what to get
nj NJ xrh IAN hnt rpsrr
our State quadrupled in population
We should not lind the conditions so favorable
for the progress of our exhibition in England
as IN our own country, for we should not find
the railroads willing TO give US free transporta-
ton or over and above accommodating We
should have to pay as We go, and we Should
probably have to pay pretty full rates, and we
should Dnd some difficulty in making exhibits
at the large towns, where the Stations are
hemmed in as 1t were, OF limited in extent.
where they are i'll adapted to the influx of the
public, excepting TO enter or depart from trains
At many of the stations it would be almost as
difficult TO make a car exhibition as it would be
in the ferry station at the foot of Market ST Get
in San Francisco, but there are many more sta.
tons where we would probably be able to ex-
hlbit at, which would be open and applicable
1t would be necessary to arrange all the de-
tails of this character in advance To arrange
not only the routes, but the stations for exhibit
ton, and obtain rates and agreements and to
enlist in our services a home agent here who
would be familiar with the situation
do not know what an exhibition here, Illus
trated properly in its details, would cost. Much
would depend, OF course, upon its extensive
ness: If it would be confined TO certain paris OF
England or if it would be carried into the
promising fields of Scotland and Wales. But |
would recommend, II it should be entered into
at all, that 1t should be done in thoroughly eff
fective manner, creditable and complete in all
respects.
would roughly estimate that to make any
kind of a profitable exhibition here attended
by copious distribution of printed matter
which would be of the greatest importance
aud hanked by lectures and views the sum OF
slo0,ooo would not be an extravagant amount to
primarily obligste, and it is likely this sum
could wisely be augmented, and would pay ten
fold in return. -
One or two hundred thousand dollars would
of trade to raise for this purpose by voluntary
subscriptions, and probably could be largely in
creased by businesslike, united exertion
throughout the State. One hundred thousand
dollars would be but trihe, but drop in the
bucket of results, to raise by a well organized
effort.
Each city and town in the State would con-
tribute something substantial. wellorganized
effort by committees of effective and reliable
men in each principal place, would soon do up
the business of raising the money. The south
ern part of The State could well vie with the
middle or northern parts in contribution San
Francisco or Los Angeles alone could either of
them well afford 10 contribute the whole
amount, for the benefits which would be re-
eeived throughout the whole State. The ad-
vantage alone throughout the United StaIes
resulting from the general newspaper refer
ences to what California was doing in England
would be feature not to be lightly estimated
| have before me an account of the lac exer-
tions and results of advertising a town in Colo
RADIO, which probably the average Californian
knows but little about, but seems TO exemplify
most strikingly the results of enterprising and
liberal adyertlsing-that of Pueblo in Southern
Colorado; a town which year ago had barely
population of 10000, and which estimates its
increase in the past eight months at nearly
e,Oo1: one OF the enterprising men of the town.
W. w. Palmer, the Manager Of the Grand Hotel
there, invited humber of the prominent bust
ness men of the town TO q dinner at his holel
The guests came entirely ignorant of the object,
but tor an object limited at in the invitation
After bountiful repast, the object was declared
OF raising fund to advertise the town, and
such was the good viii manifested, that over
Sc 600 was subscribed forthwith.
This led to a more thorough canyassing of
the subject in the town. with the result of the
formation of a fund of $4,000 for the purpose
and most complete advertisement of the grand
advantages OF Pueblo occurred. with the result
OF increasing its population by nearly one. third
and OF more than doubling the value of real
estate.
Pueblo promises great natural advantages as
an inland railroad center, as metal smelting
and manufacturing place, from its close prox-
unity to mines and cheap fuel, besides being a
healthful and pleasant place of residence and
its progress would undoubtedly keep pace with
the general growth of the State.
But liberal and intelligent advertising of its
advantages has quiekened the realizations of
its citizens, and given the town an immediate
and imi ortant status, which otherwise might
have been delayed.
This, in a far more important sense can be
the results in California by judic;ous and ex-
tended system OF advertising. and most heart
lily commend The plan of opening up an illus
tratlon OF our attractive resources in England
on wheels. Sincerely yours.
]. PARKER WHITNEY.
NJ , In