Omaha daily bee., 1889-04-28
HOWARD AS A BUSINESS ST.
The Big Stocks Not All On Farnam

The Big Stocks Not All On Farnam.
There is a mistaken Idea which pre-
walls TO an un warrantable extent, that
all the large stocks OF goods and genu-
inc bargains must be found within the
charmed circle Of half dozen blocks in
the so-called center OF the city. To
satisfy himself of the true condition Of
affairs, n representative Of this paper
visited few OF the business houses To-
Gated on the side streets OF the city.
An agreeable surprise was met at every
turn. These same side streets are sup
piled with good stocks OF we'll chosen
goods. A little investigation disclosed
the fact that there is more difference
in men than in stocks in
comparison with other streets.
Many business .houses were found
whose shelves we're we'll filed with
choice goods but whose owners from
lack of a thorough knowl edge of their
business or want of proper enterprise
are dyeing Of dry rot and are always
saying, "Oh, IL were just somewhere
else" instead of letting folks know
where they were and what they had to
sell. But thank fortune the business
men OF these streets are not all OF this
kind. On Howard street near 18th u
car load of gasoline stoves on the side
walk made an encouraging sign of
the door the proprietor was intelligent
ly showing up the qualities OF Quick
Meal gasoline stove. The superior
qualities of this stove were made so ap-
parent under his skillful manipulation
that the most skeptcal must ac-
knowledge them. Eight years ago
representative of this paper predicted
that the proprietor of this store, then
young man just opening small hard
L.. Il a.
brick block and command a large trade.
This prediction has been verified. This
gentleman now owns three-stOry
brick and has one of the finest stocks of
hardware, tinware, cook stoves, gaso-
line stoves, ranges, refrigerators and
heaters in Omaha In company with
the proprietor, tour of the establish
ment was made, disclosing a splendid
stock of goods. His stock occupies a
large store room, besides two base
ments, 20x70 feet, the whole establish
ment being chock full of ranges, re-
frigerators, cook stove, heaters,
stock is kept in frst-class or
der, and will surprise any visitor
by its completeness and volume Last
year." said the proprietor, whilst no
less than 13 stove dealers failed in this
city, owing to enormous rents and the
lack of staying qualities in their goods.
/ sold 223 of those Quick Meal gasoline
stoves, one of which you saw me sell to
that lady at the door, 1913 of the round
oak heating stoves, So home comfort
wrought iron ranges and 76 Cass cook
stoves and ranges, besides the usual vol
ume of other trade. "You see," contin-
ued he, II do not pay rent and buy only
the best goods, and those which have
been tried. | have sold my stoves for
years. You can find them III the homes
of the best people of Omaha, and every
one of them is n standing advertisement
for my stoves and my store. | make my
business a study, and as far as possible,
master it. l know just what my stoves
will do, and am therefore not
afraid to speak boldly of their superb
ority, and 1 can refer you to any in
telligent customer of mine who has
purchased a round oak heater, home
comfort range, or Quick Meal stove,
and allow you to visit them alone" A
short conversation and a little observa-
tion brought the conviction that this
gentleman was thoroughly posted in all
that pertains to his business and that
he understands the articles he sells.
Just stop and think what this means to
you who buy cook stove, a range or q
gasoline stove in particular. You
hboW hoUhlHH uDouU Widb any VI uhStil
will do. You are at the mercy Of the
dealer. If he is unscrupulous you are
sold in every sense of the word. But
an intelligent dealer, whose goods
are tried and guaranteed by one
who is responsible you can
buy with confidence. The entry
of a bevy of ladies in quest of gasoline
stoves put an end to a pleasant visit.
At the risk of his displeasure the name
of this popular business man, VINO is as
modest as he is successful, is given. A
visit to his store at 1921 Howard street
will convince any person that good
stock and business carried on on bus
ness principles can be found on side
street Call in some day, and if Mr.. w.
Z. Stoetzel, the proprietor, treats you as
royalty as he did his visitor yesterday,
you will not regret it.
Auction, Auction.
On Tuac6au mil On ot N n1clpclf