The Manning times. [volume] (Manning, Clarendon County, S.C.) 1884-current, 1889-08-28
Does Advertising Pay?

Does advertising paya is a question
often asked. aud the answer must al
ways be: 1t depends on what you have
to give notice about; how important 1t
is to you that the notice be given; that
is, what advantage to you can reason
ably be expected to result from such
notice being given; and the probable ex-
pense of so spreading the information to
be conveyed among the people from
whom you hope to derive~an advantage
from the dissemination of the infor"'a-
ton. If the probable cost ,ofnis time-
assssaHarion being spread ab>- that eye1-
ceeH. the probable value toyof atse . ting
it SO pd6Tfstsaethen adxsg@sS will
not pay.
a man having lands, securities,mes
chandiSe or talents which he Is wiling
to sell, exchange or loan, hoping to ac-
ouire thereby money or other property
more useful to him, can only expect to
effect the exchange with some person
who has become Informed that he pos
sesses the articles to be exchanged, and
that he wishes to exchange them.
This information is usually conveyed
bv word of mouth. Is talked over by
neighbors and friends. A homestead is
to be sold because the family means are
too limited now to permit OF living IN
the old home. A few friends are spoken
to about it. An appraisal of its value
is arrived at. An old-time acquaintance
decides to take the property. The deed
is given. A notice of the transaction
appears in the newspaper, and then It
appears that more than one neighbour
more than one stranger, who have TO,
years cast longing eyes upon this deslr'
able plot, this comfortable mansion,
would have gladly paid for its possession
a handsome advance upon the price at
which it shad been sold, but refrained
from making an offer, fearing to give
offense by asking old residents to make
merchandise of the home of child
hood, the scene of recollectlons con-
nected with parents, brothers, sisters
the whole past.
If the seller had inserted notice 10
the newspaper that he desired to sell;
if the disappointed, would-be purchaser
had announced a wish to buy, in a sim,
liar way, describing the sort of place
wanted, then by this more general diff
fusion of information both would have
been benefited to an amount worth con-
sidering, at cost not considerable.
We SUPPLEMENT- what we have told to
our acquaintance by writing, perhaps,
to others whom we do not so often meet.
If the number of this class is consider
able, it is not uncommon to prepare a
printed circular, which may be sent by
mail or messenger. All this confines
the spread of the informal ton to those
you Yourself know, or those who happen
to come in contact with those whom by
YOUR efforts have become possessed OF
the information.
One of these circulars, if posted up
in public place, may, and probably
will, be read by persons not known to
the writer or his friends. If printed in
the newspaper, it is there likely to meet
the eyes of yet other strangers, and as
among all people the number Of persons
whom they do not know greatly out,
numbers those they do, it follows that a
customer for anything which is to be
sold, or the owner of any specially de-
sirable thing to be bought, is more likely
to be stranger than an acquaintance.
Consequently, in giving notice of what
you wish to buy or sell. 1t is best not tc
forget the larger class.