Sacramento daily record-union. [volume] (Sacramento [Calif.]) 1875-1891, 1889-05-04
A RARE ADVERTISING MEDIUM.
The Sunday Edition to be Supplied
to All the Weekly
Subscribers.

In announcing that on the 18th instant,
the RECORD UNION will enter upon more
extended scheme of publication, by APP
pearing as seven-day newspaper, it is
known that long-felt want will be met,
and we are confident that it will be salts
fed.
On that date the SUNDAY UNION will
make its appearance. 1t will be furnished
regularly to all subscribers to the RECORD
UNION, by mail or by carrier, without ad-
ditional charge, notwithstanding the heavy
expense and labor its publication will in
volve.
While we are confident that all our
readers will be gratifed by the announce
ment-since it will give them complete
frst-class newspaper on Sunday mornings,
containing the very latest news in advance
of any other publication, to the subscribers
of the WEEKLY UNION the new feature
will be one of great interest and value,
for the SUNDAY UNION is to be mailed to
them without any increase in the subscrip-
ton price of the WEEKLY UNION.
To further augment the Importance of
this new feature, and to make it invaluable
to the subscribers of the WEEKLY UNION,
the publication date of the latter will be
changed to Thursday of each week, re-
moving it four days from the SUNDAY
UNION. But while the weekly will
carry the weeks news as heretofore,
in addition, instead of the news of
Saturday being presented in abridged
form, as was necessary when but six daily
issues were printed of the RECORD UNION,
the weekly will be supplemented by the
SUNDAY UNION carrying the full news
of Saturday and up to an early hour of
Sunday morning.
The advantage of this arrangement will
be realized by moments reflection; and
it will be seen ALSO that this new depart
ure will give the readers of the WEEKLY
UNION news in advance of that supplied
by any other weekly paper, and more fire.
quently also.
1t is not necessary to elaborate at length
upon this feature of the important change;
its virtues are apparent in the bare state
ment of fact 1t may be added, however,
that where it is desired, subscriptions for
the SUNDAY UNION will be received for
the mailing of that paper independently
of the WEEKLY UNION or the DAILY
RECORD UNION. In such cases the SUNDAY
UNION will be mailed alone and prepaid, for
the sum of 81 per year. The WEEKLY
UNION, for which 81 year has been
heretofore charged, will be mailed prepaid,
alone, for 81 so a year; but both papers
will be forwarded prepaid, either by ex-
press or mail, for 81 a year.
To the business community that avails
of good advertising mediums, the new ar
rangement will prove especially gratifying,
for it will open up to it an avenue through
which to reach the readers of the interior,
that will be of the most direct character
and of the highest value. The advertiser
in the SUNDAY UNION will reach not only
all the thousands of readers of the DAILY
REcoRD-UNIoN, but without additional
cost he will be able to also address all the
readers of the WEEKLY UNION. That is
to say, the SUNDAY UNION starts out with
the combined circulation of the DAILY
REcoRD-UNIoN and the WEEKLY UNION,
with the further advantage that the Sun
DAY UNION will speedily have an indie
pendent and very large subscription list.
The double advantage outlined will be
the more fully appreciated when we state
that the subscription lists of either the
DAILY RECORD UNION or the WEEKLY
UNION are very much larger, and that they
cover broader territory and embrace
more widely distributed subscription pat
ronage than those of any other paper in
the interior.
The advertising business of the SUNDAY
UNION will be kept distinct and apart
from that of the DAILY REcoRD-UNIoN
and of the WEEKLY UNION, and will be
based upon independent and distinct rates
and contracts. The purpose is to make
the SUNDAY UNION complete news and
family edition, and to prevent any over
loading of its pages with advertising-nev-
ertheless, no more will be charged for the
use of its advertising columns than is justi-
fed by the high service they will render.
That the space in the SUNDAY UNION may
be economical and the typographical char
acter of the paper be of the best, so far as
is possible uniformity of style in advertis-
ing will be observed, and neither elabor-
ately displayed nor double-column adyer-