Sacramento daily record-union., 1889-09-10

| Az lHcICudHls, ministers anu DuSlDes
agencies. He detailed how this one ma
discovers needs and fills them, or has ther
met. This man builds up communitie
by hunting out human and communit
needs and applying remedies; his brai
suggests what to do; his energy does ii, Q
procures it TO be done. He no more tha
puts community on its feet, than her
comes new man TO divide the field an,
take from the pioneer of good il
that community his chance 10 live by hi
honest labor as journalist
The metropolitan journalism has
franchise equalled by no other o
that at all compares with it
1t towers above all railroad and transpor
tation and all other aggregated powers
He illustrated this by a sketch of th
growth and power of the Associated Press
He drew graphic picture of the gathering
and transmission of news and the powe
| springing from ability to publish new
| ahead OF Its dates Of occurrence. Tn,
whole globe, you feel, is by these franchises
| brought under your daily observation. Sc
the power of the metropolitan press anG
news associations is subject to Limitations
inherent in the magnitude of the business
But In rural journalism there is no limita
ton. Any worthless fellow can come into
the held OF any really good hard working
deserving paper, and by the credit clean
shirt gives buy his paper and get out frs
number from job Office. Strange to say
he succeeds for time, though the old paper
completely filled the field; for, alas, the
business man will divide with the new
man the bare allowance be set aside for his
business advertising. The two get but
what one had and should have retained
This new fellow always goes where some
NJ tha,., l.
comes Ito fill a long felt want" and to
grow up upon promises of reforms, etc. He
sketched the track he kept of an advertis-
ing contract of some thousands of dollars,
most of which went to the metropolitan
press, while all the interior got but pit-
tance. The rural press wants franchise
that will augment in value the older il gets
that franchise you can get only
by organization have that organization
represented in San Francisco and New
York, and the rural press will get two and
three times what it now gets for advertis-
ing. Then the new fellow cannot come in
and crush The individual paper, because he
cannot get into your association. in this
way only can you command the protection
your business deserves" The whole ad-
vertising world is getting the maximum of
advertising and paying the minimum price
W gSo. 1lC diLSu luS not
cheaper his business, not to educate the
communities that the wares of rural iour-
Dalism are worth little; to take care that
the people are not educated to beheve that
space is nothing of cost, that the rural
newspaper man stands a mendicant, hat in
hand, begging for the right to live. Let
journalists remember that Independence in
journalism means protitableness in journal
ism. They must have that profitab' eness,
and they must secure it, The rural press,
instead of being the prey of every con-
tractor who travels and peddles advertise
ments, by organization and union can con-
troll, COW and compel these men to its fair
terms. The patent outside men give the
cue to how to do this, and he illustrated
the statement by telling the story of an
agent who proved he could put a line in
1000 papers at 81 line-it was done
through the means of the patent outside
or inside. MIR. Mills thoroughly exposed
the folly of advertising in books and special
sheets, directories and wrappers and PAM
phlets, by statements of frauds that all on
the floor knew TO be correct statements.
The place to advertise is in the legitimate,
regularly established newspapers.
Mr.. Mills raked the people fore and aft
for contributing thousands of dollars to the
fellows who come into towns and cities and
get up special editions of special sheets. no
one knows are ever distributed, and thus
clean up tens of thousands OF dollars that
if distributed through the twelve months
OF the year in the regular papers would
have been the only wise action. The rural
press wants a franchise, he repeated; it
wants to be understood as indispensable to
community life; it wants the right recog.
nized of the rural press to be sustained and
fha II
press of town five times as valuable to,
morrow as it is to-day, that community
will get five times the benefit from it. The
weak-faced. worn, threadbare newspaper
of town does the town harm from the
time 1t leaves the press until the last poor
copy is worn out. A town with such q
paper ought to sue it for lioel The COM
munity, then, owes the rural press a fran
chisei ifit won't give it, organize and COM
mand IT. Educate the people to pay, and
pay well for newspaper values; educate
them to leave the transient and outside
sheets alone, Gather the statistics of the
waste OF money on these outside sheets and
show the people how their earnings are
thrown away by neglect of the local press,
upon which so much of the vitality and
energy and progressive vigor OF the country
depends.
Mr.. Mills devoted some five minutes to
the ethics of journalism, and paid glow
ing tribute to the worth cf the work of the
editor and the scope of his influence for
good among men. 1t was an eloquent
compact, well-marshalled and forcible ad.
dress, that closed amidst a storm of ap.
plause.
On motion of Mr.. Parsons, of Woodland
Mr.. Mills, by rising vote, was elected an
honorary member.
A committee, consisting of Messrs. Shoe
maker, Chalmers and McCranev was or
dered to consider methods to attain the
business organization suggested by the CEN
tral thought of Mr.. Mills address The
committee is to report TO day.
Mr.. Folger made brief and humorous ad-
dress on how he succeeded.
Allen B. Lemon then read paper on
The Relation of the Newspaper to the
Advertiser" II was well-considered pa
per. he held that the town is Judged
largely by the paper. Moral support will
not maintain paper, nor yet the subscrip-
ton list. a clean, bright, vigorous paper
is the very best advertisement of a town.
But no seeming news space should
be sold as advertising. He would not
have anything doomed, nor any reading
notice paid for. He would put advertising
on solid, open, fair basis, with no deceits.
Advertisers should be given nothing on the
score of charity. Let the journalist give
all he has to bestow in donations of
money, and charge for every line of adver-
tising space used in his paper Thus the
people will be taught the exact value the
publisher puts upon his own columns No
newspaper man can afford to be looked
upon as an object of charity. If business
men do not consider the newspaper busi-
ness legitimate and worth reward, then
bring in business men who will There
are plenty of business men ready to come
in and stir up sleepy towns. Don't admit
the foreign advertiser at less than local
rates. Good rates should be maintained,
because the character of the journal de-
pends largely on the support II receives:
the paper strong financially will be likely
10 be strong in all other respects. Ii can
not be strong financially unless it has
profitable advertising. Mr.. Lemon con-
tinued in this strain with clear cut vigor,
wise advice and outspoken uttersnee of
truths. No brief synopsis of the paper
can do it justice.
Remarks were then made upon the pro-
priety of admitting journa that are So
ciety organs, or specialists, and not regular
newspapers, standing upon business ba-
sis. DR.. Dodson of Tehama thought that
il was mistake to admit medical and fra
ternal order and like papers, because they
do not move upon the plane of the general
newspaper, however useful in the special
EnlsA Ia g4...N~