Sacramento daily record-union. [volume] (Sacramento [Calif.]) 1875-1891, 1889-02-16
PREACHING CALIFORNIA.
HOW THE WESTERN PEOPLE ARE
TAUGHT
OF Central California by Her Agents
The Benesicent Influence of
northumberland Values.
CH1cAeo. February s. lsS,

EDS. RECORD UNION: We arrived here
one week ago, and receiving adyices from
home approving of the plan of having Mr..
White stay here and distribute literature
in northern and central Iowa, prepared
small circular of about twelve pages, Civ
ing in condensed form the information
contained in the first circular or folder,
with some other matter more in detail /
also had printed posters, such as are used
by railroad companies here, calling atten-
ton to Central California and to our fold
ers. These posters and folders state that
the association, which | have taken the
liberty to call the Sacramento Valley
Bureau of Information" will give any in
formation desired by an applicant. There
were strong reasons why, at this time, the
name, for this special purpose, should be
changed. As | stated before, | am willing
to undertake the correspondence which
may ensue without any compensation until
the association, as / sincerely hope it will
be- is placed on broader basis than it is
now that IS with more money and with a
lecturer and assistants who can enter early
and stay late in the field the coming year.
The work done now must be built upon.
Here are three or four States joining each
other where q million people can be talked
to by means of advertisements in the press.
Where lecturer talks to ten, the press
reaches thousands Of eager people.
Railroad people here understand the
advantages of advertising. We see none
of it in California. Small pamphlets are
written descriptive of scenery alone for
the purpose of inducing travel. Before
me lies pamphlet which contains de-
scriT ton of Niagara Falls, written by the
distinguished English novelist, Anthony
Trollope; description of the route by
Colonel P. Donan, and an engineers ac-
count Of GLOW the bridge was built" 1t
contains twenty-four pages, illustrated by
twenty-one engrayings. Why? Simply
to State that the Michigan Central road
runs to Niagara Falls.
The other day a wagon paraded the
streets of Chicago, carrying canvas BAN
ner bearing the legend that the Wabash
railroad connects Chicago and St. Louis.
If wealthy railroad companies find it pays
to keep before peoples eyes what the peo-
pie already know, how much more incum-
bent upon US, who have something new to
tell, to tell that something constantly and
by every available means, and especially
by advertisements in the country press.
We think our fruit is our best advertise
ment; but in truth in the States we Wis
tied it Is not known. | made diligent in
quiry about the market for our fruit, who
kept it for sale, and how much was sold,
but to my establishment, l found that very
little of it reached Iowa, Wisconsin, Min
nesota or Tennessee. Where does it all
go? l have had my eyes opened as to the
field for the sale Of our fruit, and am con-
WINGED that in our generation there is not
the slightest probability of any over pro-
duction.
1t is true, if we continue to sell in Chi
cago all we raise, the field is somewhat
limited, but when the grower or shipper is
permitted to side-track car at any city
on the route, then the problem is solved
have often been asked when IN Sacra-
mento if land in Sacramento and Placer
counties was not held at too high figure.
Sometimes | have been inclined to think
it was at least rated for all it was worth,
but since l have been here my opinion
must be revised. Multiply the rating OF
your land by five, and you may come near
the figure. The average value of agri-
cultural land in Iowa is about $40 per acre,
say ranging from $50 to $50 per acre As
the land is devoted to stock-raising and
corn-growing, there is little in the way of
Improvements" And this land, as | be-
fore showed, produces a gross yield in
cereals of $40 to So per acre. And it is
useless TO suggest that there may be other
crops in Iowa more profitable, for there are
and can be none. The Superintendent Of
the Agricultural Experimental Station in
his last bulletin states that tens upon
thousands of dollars have been spent in
Iowa in the vain effort to plant and grow
orchards, and he merely hopes the Russian
fruits may be successful.
Here are the factors of value. Agri-
cultural land in the West may be stated to
be valued at fifty dollars per acre, and it
merely sutfices to afford living, and
scarcely that. Then think that for five
months in the year winter holds the soil
in his icy grasp, and restraints nearly all
forms of labor; that summer heats pros
trate, lightning destroys life and property
and the agriculture pursued is the least
intelligent form of labor known. Turn tc
our State, and enumerate all its merits
To the climate add the fact that fruit-rais
ing demands the highest order of intelii
gence for its successful pursuit create.
small holdings, and therefore close neigh
borhoods, teaches business habits and train.
TO scientific Investigations, and thus pro
duees a cultivated and intelligent com
munity; that fruit culture affords to om
sons a field as profitable and reputable a.
the professions, and answers the question
so often sought and sadly asked bI
fathers and mothers, what shall we d,
with our bows ?" that California is the one
and the only State capable of raising al
kinds Of fruit, and you may then be in {
frame of mind to estimate the value of oul
lands congenial to fruit.
If you would get at true approxima
ton Of value, take down your map of tbs
State, examine California's location, pass
over the Sierra Nevada mountains and vol
will then realize how hard it is TO get ou
of the State of California The Sierra
Neyadas east OF Sacramento is the great
refrigerator to cool the fruit and keep il
cool on its journey to the East. THAI
settles the question. Sacramento, Placer
Nevada, solano, III Dorado, Yolo, Yuba
Butte and Suffer, for all time to come
have monopoly Of the profitable growth
OF all deciduous fruits. A clear monopoly
Of traits that no other State can grow, anc
Of fruits which everybody wants A mar
who can grasp these facts and cannot be
lieve that land in Sacramento and Placer
counties isn't worth FIVE times what it car
now be purchased for, is such pessiInis
that he would not have hope of harp anC
crown, If he found himself inside the
pearly gates.
i trust / shall not be charged with
egoism il give a short statement Of the
manner in which Central California wa.
presented to one audience, as | do it il
compliance with hint received that il
would be acceptable. In order to hold
the audience / first lectured, il my re
marks may be called lecture, which oc
cupied from an hour to an hour and 4
quarter Then, while Mr.. White ar,
ranged the stereopticon, answered ques
aions which were put, and which were
generally confined to the price of lands and
the Chinese. The exhibition of views oc
cupied an hour or more. My remark,
were not written, and were varied TO suit
the class of people addressed and their