Lancaster daily intelligencer. [volume] (Lancaster, Pa.) 1864-1928, 1889-11-02

is printers INK that pays the best after
all; We find that the quickest response
always comes from newspapers and pc
riodicals."
You may have some faint idea of what
such . concern spends in advertising
when ! tell you that Tears people paid
E50,000 (s250, ,000) in laying the words,
GOOD morning. Have you used Pears
soapg" before the public, and that they
think they never made better invest.
ment. For Sir ]. Millais' "Bubblesr
they paid $500. Here Is something for
American business men to put in their
pipes and smoke. Pushing Pears are
two other soaps, Brooke's and the Sun.
light, the former made by an Ameri-
can house, with headquarters in Phila.
dclphia. Tho soap people, by tho way,
tell me that 1t pays to advertise soap
only In English speaking countries.
Soap IL not In demand In any other.
In this country the newspapers too
often have to run after the advertiser
instead OF the advertisers running after
them. Not 80 In England. There the
question OF the utility OF advertising "a
past the point Of argument. II is only a
question Of choice Of mediums and
methods and whether the advertiser can
get the space that he wants in the me.
dium Of his choice. In the counting
rooms Of the great dailies and Of such
periodicals as Punch, Tho Graphic, the
Queen, The Field, etc., there Is q sub
lime air Of stake 1t or leave it" on the
part OF the men behind the counter.
Some papers 30 rigidly limit the space
given to advertisers that one must wait
weeks or months for the appearance Of
his announcement, and then perhaps
accept half loss room than he asks.
Perhaps this difference Is due In some
degree to the fact that English publishers
show their own faith In advertising by
taking their own medicine In most liberal
doses. All Of the big daily newspapers
except, perhaps, Tho Times, which Is q
law unto itself--are liberal advertisers.
Some have one method and some another,
but oil manage to keep before the public
and have themselves talked about. In
turn, their own advertising spaces are In
great demand, at prices which are high
compared with tho low rates ruling on
this side Of the Atlantic. In six consecu.
tive days The London Times devoted 900
columns to advertisements and 208 to
other reading matter. In the same NUN.
Der OF issues The Daily Telegraph pre-
sented 2O1A columns Of advertising and
only 1921 Of other matters. The Daily
News gave 1891 Of Its $3.50 columns to ad-
vertising. The proportion OF advertise
ments to pure reading matter In the
great American newspapers is smaller,
but with us II is not always easy, even
for the expert eye, to tell the one from
the other.
The Daily Telegraph. which claims tho
largest circulation In the world, and The
Petit Journal, Of Paris, which long ago
distanced 1t In the race. arc large bill
board and dead wall advertisers, and The
London Daily News follows on the Same
lines. BY the way, l have often seen
half column or more OF Journalistic
wants and journalists wanted, the former
predominating. This class Of advertisers
Is very rare with us outside Of papers, OF
which Mr.. Forman's Journalist Is easily
chief, devoted to the newspaper men and
their interests. The Daily News pub.
fishes its rates In displayed type under
the editorial head. copy the following
announcement that American publishers
and advertisers may make their own com.
parsons:
IMPORTANT To ApvnRrlsrnA
THE DAILY NEWS
HAS
THE LARGEST CIRCULATION
Of any Liberal paper
IN THE WORLD.
PREPAID ApvRRTIsgnENrs
Managers Articled PupilA
Secretaries, Housekecpers,
Travellers, Clerks
Collectors Apprenticcs and
Tutors. Domestic Servants
Governessea, Of all kinda
Wanting Situations, or
Employers requiring tho services Of such peronA
TWO LISEs. sixPrxcE
. Insertions. Ia Beyond lines. ID. . line
per insertion
Apartments and Small Private Properties Of
every description TO DO Let, Ssld, or Wanted,
TWO usEs. ONE SHILLING.
eInsertions, ~ Cd Beyond 2 lines, d. q line
Per insertion
respondence, &C.. Five I4ines, d. H. line aStea
Births. Marriages, and Deaths, Five Lines, d.
Threepence, you will remember. Is six
cents; sixpence, twelve cents; a shill.
Ing, twenty five cents; two shillings and
six pence, sixty-two and half cents,
and five shillings dollar and quarter.
The wording Of this rating Is peculiarly
characteristic. The prices Of mercantile
advertising are not given, and by far
the largest demand for space comes from
this class. Tho principal advertisers arc
patent medicine men, soap makers, man
ufacturers OF proprietary articles gener-
ally. real estate dealers, drapers. gr0ceis,
publishers of books and music, trans.
portation companies, amusement man.
ayers and projectors Of joint stock com.
psniea N )sEs p. HANDY,
SOMEWHAT LIKE A SOUTHERN HOME.
Plans and Description of Very Comfort
sbis PicturesqUs House.
There is something suggestive Of a southern
home In this floor plan, although IL Is built In
. northern city. The large main room,
which extends the full length OF the house,
the arrangement Of rooms on each side, the
broad sxpanse Of porch In front, the wide,
low pitched roof, the kitchen extension In the
rear, all suggest the southern house.
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