The Daily times. [volume] (Richmond, Va.) 1886-1889, 1889-11-03

when l tell You that rear people paI'
$50, 900 $3.50, 900 in laying the words
Good morning. Have you used Pear
soap" before tho public, and that the.
think they never made better invest
ment For Sir J. Millais' Bubbles
they paid s. 800. Here is something TO
American BUSINESS men to put in thei
pipes and smoke. Pushing Pears ar
two other soaps. Brookc's and the Sun
light, the former made by an Ameri
can house, with headquarters in Phila
dclphia. Tho soap people, by the way
tell me that il pays to advertise soal
only in English speaking countries
Soap is not in demand in any other.
In this country the newspapers to'
often have to run after the advertiser
instead Of the advertisers running aftel
them. Not so in England. There the
question Of the utility Of advertising il
past the point Of argument. IL is only &
question Of choice Of mediums anC
methods and whether the advertiser car
get the space that he wants in the me
dunn of his choice. In the counting
rooms of the great dailies and of sucl
periodicals as Punch, The Graphic, the
Queen, The Field, ETC., there is sub
lime air Of "take it or leave it, on the
part Of the men behind the counter
Some papers so rigidly limit the space
given 10 advertisers that one must wait
weeks or months for the appearance OF
his announcement, and then perhaps
accept a half less room than he asks.
Perhaps this difference is due in some
degree to the fact that English publishers
show their own faith in advertising by
taking their own medicine in most liberal
doses. All of the big daily newspapers
except, perhaps, The Times, which is a
law unto itself-are liberal advertisers.
Some have one method and some another,
but all manage TO keep before the public
and have themselves talked about. In
turn, their own advertising spaces are in
great demand, at prices which are high
compared with the low rates ruling on
this side Of the Atlantic. In six consecu-
tive days The London Times devoted 20G
columns 10 advertisements and 29S 70
other reading matter. In the same num-
Der of issues The Daily Telegraph pre-
scented 20l1 columns Of advertising and
only 1924 Of other matters. The Daily
News gave 1894 of its 1876 columns to adj
vcrtising. The proportion of advertise
ments to pure reading matter in the
great American newspapers is smaller
but with us it is not always easy, even
for the expert eye, to tell the one from
the other.
The Daily Telegraph, which claims the
largest circulation in the world, and The
Petit Journal, Of Paris, which long ago
disianced it in the race, are large bill
board and dead wall advertisers, and The
London Daily News follows on the same
lines. BY the way, have often seen
half column or more Of journalists
wants and journalists wanted, the former
matchmaking. This class Of advertisers
is very rare with us outside Of papers, of
which Mr.. T0rman's Journalist is easily
chief, devoted TO the newspaper men anC
heir interests The Daily News pub
fishes its rates in displayed type under
The editorial head. copy the following
that American publishers
andadycrtiscrs may make their own com
parsons:
IMPORTANT TO ADVERTISERS.
THE DAILY NEWS
HAS
THE LARGEST CIRCULATION
Of any Liberal paper
IN THE WORLD.
PREPAID ADVERTISEMENTS
Managers, Articled Pupils,
Secretaries. IIousekeepers.
Travellers, Clerks,
collectors. Apprentices, and
Tutors Domestic Servants
dovcrncSScs Of all kinds,
Wanting Sensations or
Employers requiring the services OF such persons
TWO INrs slXPENcE.
insertions. IS Beyond lince. 81. a line
per insertion.
Apartments and Small Private Properties Of
svery description to be let Sold, or Wanted,
Two LINES ONE SHILLING.
8lnscrti0ns - Cd Beyond lines, Cd. q line
per insertion.
Inquiries for Missing Friends and Cipher Cor
re pondence SC, Five Lines, 5s., Is. line after
Births, Marriages, and Deaths, Five Lines, IS.
Thrcepcpcc, you will remember, is six
cents; sixpencc, twelve cents; shill
Ing, twenty-five cents; two shillings and
six pence, sixty-two and half cents
aud five shillings a dollar and a quarter
The wording Of this rating is peculiarl,
The prices of mercantile
are not given, and by fai
the largest demand for space comes from
this class Tho piin ,ipal advertisers arr
patent medicine men. soap makers, man
ufacturcrs of proprietary articles gener.
Ally. real estate dealers. diapers. grocers
publishers of books and music, trans
portatiOn companies. amusement man
ayers and projectors of joint stock com.
uan!,s. Moses =. HANDY.
THERE 10 no DEATH.