Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1889-05-30
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BUSINESS.
How Secured and Increased.

No man can DO business unless he deals in
something that people want Unless he has
clear field and no competition he must only
have what is wanted but must have it of
the better quality, at cheaper price or serve
1t in a more satisfactory manner than his
competitors do, otherwise he will attract on
ly his share of the trade Every succe SIS full
business man must secure more than an av-
erage share.
In all trade it is important that the profits
shall be fair The markets are accessible to
all dealers The quality of goods offered by
one may therefore be good as any other
can afford At the same price; consequently
the style of serving customers become 3
the natural avenue through which to force
an increased trade. suppose, then. that
the price of your goods is fair, full
market price, the quality the best selected
with care and always reliable. Attention
must now be paid to the appointments for
the transaction of trale-eiiceut assistants
prompt dealing, ready and pleasant al just
ment of errors and careful attention to all
wants of customers. With all of these a
good trade can be secured provided the cus-
TONERS are to be found within convenient
radius and are made aware of the facilities
which are offered for their accommodation.
money when two or more persons are en-
gagged in the same trade and under the same
cordi ions the one whose transactions are
largest viii not only make the most money
hut viii r,alIh the larg st percentage Of
net ..Trotit. For example. A sells S2O, 900
worth Of goods. which allow him an average
gross profit OF - per cent or - 600 y year.
For store rent, he pays $500 for assistant,
5000 for fire and light, sl00 for miscel-
laneOus expenses, $500; or a total of 81 600,
/ leaving 81 net profit of 81 goo.
In the same town in similar store, B, an
older merchant longer established and bette r
known, sells $4,000 per snnum b gets
along Win about the same rent, clerk hire
doubled costing 81 600 where A pays but
$500 Is entire expenses for the year are
$4,000. while his profits are $40 600, leaving
ham $ 600 net profits, or Il - per cent on
his business nile A made but Is per cent.
net Any business man of experience will
pronounce the above exhibit fair. A plan
which will enable A to increase his business
to an amount equal to that done by without
reducing bis percentage of profit. will be
worth to \ the sum Of $1,000 per year. II
an expenditure Of 81 900 per year in adyer-
using will do it, such expenditure
would certainly be justsable If a. e1pen-
diture of 81 900 will make As trade double
B. that vii be- justtiable, for on the $50,
uoo of business there will be 100000 profit,
and dehuc,ng the expenses, increased to
81 500, and 81 eco paid for advertising, we
still have SO see profit, or $500 more than
that made by B.
+ fans the capacity to conduct the larger
business, and s located in region where
the population aud distributing facilities are
gual to the support of so large a trade. and
it 1t would be possible to secure the addi-
tonsl trade b, investing $1,000, or even
I something more for advertising then it would
be A good business operation for A to do the
advertising, pay its cost, and thus secure the
I trsde-and with il an actual increase to his
net income; as we'll as added Importance in
/ the community by virtue Of his larger tran
sactions. PRINTERS Ink.