Evening journal. [volume] (Wilmington, Del.) 1888-1932, 1888-08-30
II CARD.
WILMINGTON, August, 1888.

rooms, Nos. 605, COZ and 6O9 Mar
ket street. In leaving our present
location we desire to thank our many
trends and customers for the liberal
patronage we have received from them
during the past ten years. In re-
moving to our new building we hope
to retain all Of our old customers and
make many new ones. Certainly
our new location is central and our
store room is very accessible, spacious
and attractive and remarkably well
lighted. We expect to largely in
crease our stock, adding many lines
of finer goods, especially in our dress
goods and silk departments, where
we will make fine display Of rich
and expensive fabrics, as well as the
medium and lower grades. We ex-
pect to continue to conduct our bust
ness ON the same plan which has
made the past so measurably success
full. When we came to this city, ten
wears ago, we brought with us sufii-
cient capital to enable us to pay cash
for our goods. We started with the
motto '.To buy and sell exclusively
for cash" As our business increased
and our stock expanded we adhered
to our original plan Of buying and
selling for cash. This has been of
great advantage to us, inasmuch
as it has given us a gilt-edged credit
with the trade enabling us to pur-
chase our goods at the closest prices
and securing the largest cash dis
counts given to any firm in our line
of business. Had we not been in a
position to discount our bills by pay
ing prompt cash for al of our goods
we might as well have closed our
doors and gone out of. business long
ago, as far as making any money is
concerned, as, at the very small
profit we sell our goods, there would
/ have been very little or nothing left
/ Tor us after paying expenses. But
securing the largest cash discounts
and turning over our stock often
with a large volume Of business we
have been enabled, year by year, to
make a little money, putting MS now
in the position to do large active
business on the smallest margin Of
profit. We can recommend the cash
system Of doing business. "The
pay-as-you-go plan" is by far the best.
: 1t saves the merchant the expense OF
, keeping books and occasionally may
save the merchant and his customers
from unpleasant friction and ever
litigation. We shall continue the
cash system at our new location.
When we came to Wilmington VIZ
decided that we would pay strict at
tention to business in all of its de
tails, not trying to manage any Other
persons business, but attend eXclu
sively to our own, neither beratins
our competitors goods or defaming
q their good name. Our motto ha
: been and shall be, "To live and le
live" Since coming here we have
q been anxious to secure the good vii
: and confidence Of the community
We have therefore aimed at conduct
ing our business on the most rigiC
rules of integrity When we make
, statement, either in our advertise
ments or elsewhere, we are alway
ready to back it up. Our salespeopl
= are not allowed to misrepresent good
or falsify in any way. The price 0
every article is marked in plain fig
h ures and no deviation. Our aim j
q not so much to get a large profit, a
& how cheap we can sell goods and live
Preferring to do a large business wit
small profits, rather than smal
ie business with large profits. Give Il
i the nimble sixpence and whoeye
y wishes may have the slow shilling
N We shall give our customers i
lse the future as we have in the past
n y the privileges of returning any good
they buy Of us that they desire to re
turn, if at any time they shoul
! change their minds and wish to rC
turn any goods, provided, Of course
= they are in good order. The none
7 is waiting for them, so that no pei
! son doing business with us takes an
risk whatever.
We feel confident that our way {
doing business commends itself
every right thinking person in I'll
community. We intend in the fl
ture to go forward on the same line
doing the very best we can for OF
customers, always placing upon oil
counters the best the market affor,
in all kinds Of useful, desirable an
attractive dry goods at the very loN
est cash prices. We invite inspe
> ton and the most searching con
parison with any mercantile hou
in the country.
: Respectfully,