The morning news. [volume] (Savannah, Ga.) 1887-1900, 1888-01-05
a DOCTORS CONFESSION.
The Quiet Ways i'll which Physicians
Advertise.
From the Neto York Mail

From the NelO York Mail
Il have been trying to impress people all
my life, and that has been my success, says
a rich and popular physician. Il live in
big. handsome house-to impress people. |
talk about my income-to impress people.
To impress people | have the handsomeSt
horses and carriages | can buy. have
big retinue of servants and hlghpriced
chef. But want to talk about something
else now. At times | grow so tired Of it
all that no language can describe my IA
tiGue."
you seem to have found some nepenthe
in literary workN
"N hat do YOU meant On, that magazine
article. WE'LL I'll confess to you that that
is done simply to have my name in print,
and, if possible, to get it and keep 1t before
the public. There is a copy of the magazine
in my reception room. Patients who are
waiting to see me pick it up and read the
article and-are impressed. Authorship
goes a long way with some people But II
tell you confidentially, because | feel like
confessing this afternoon that the article in
question and others | have written were
taken practically out of textbooks which,
so far as the medical profession Is concerned,
are readily accessible | am not, by any
means, the only successful physician who
uses this simple device for the purpose OF
securing Il llbJie ntdlbIy RlbIlNAp1. AuSiSh-
zine articles, monographs and letters TO the
newspapers are recognized advertising me
diums in the medical profession. II the
monographs do not reach the great reading
public directly, they reach the newspapers
and your name becomes familiar Ill the
newspaper Offices as that of good man to
interview when anything special of medl-
cal character comes up. When reporters
come here | decline to be interviewed. as it
is bf1f all 81 |
them every information i'll my power They
respect my confidence and when the oppOr-
tunity comes they advertise me. ! think
the men in the profession whose incomes are
over 900 a year can be easily counted.
Now my own income"
The doctor paused for moment and
laughed.
II won't mention the figures usually give
out, q" he said but III say this much: my
income is considerably over $4,000, and
may add that when physician earns as
much as that annually he has to do a good
deal of work | have office hours in the
morning and see from % TO 80 people.
Starting from here about noon | often
average five patients an hour up to o'clock.
II is seldom that fail to see 20 in that time
There are two months during the summer
when do little or nothing. But | manage
to make out very well nevertheless"
1t seemed difficult to realize that the med
ical student OF 10 or II years previous was
the proprietor Of this handsome establish
ment. lie saw my puzzled look and ex-
Clalmed:
"Oh, it wasn't so difficult TO get here. |
determined to do so when started and then
| was somewhat fortunate. You remember
what society devoted twas? That was the
beginning of my plan. | won't everywhere
that / was invited aud made all the &C
quaintances that | could. j Joined an anna
teur theatrical association and met a great
many people in this way who we're valuable
to me- Above all, l managed to get my
name in the newspapers as a rising young
doctor Before had graduated | knew a
number of people. Then | went to a fash
ionable church and made a new set of &C
quaintances l hunted introduchons as a
dog hunts trufles. 1t all served i'll the end
and served well"