Fort Worth daily gazette. (Fort Worth, Tex.) 1882-1891, 1888-02-14
ABOUT ADVERTISING
Kew to Make Ii Profitable Both to the
BusIHe s. Man sad the Publisher.
American Publishers
Ex change Views OF Practical Value In Be
gard to Bnsinels Methods in the Man.
Agement OF NeWspapers'
indianapolis Journal, February ..


Iishers' Association, which includes a
membership representing every large city
in the United States, and few in Canada,
began at the New Denison house, yester-
day. The membership is restricted to
business managers and owners Of papers
that have circulation of 5000 and more.
In the morning session but little was done
except to hear aud read invitations from
the Union Railway Company for the Wis
itors to make q trip around the belt, this
afternoon, at l 80 O'Clock, another from
the Indianapolis NAtursl-gas Company to
witness display oiIgas tonight, at the
corporation line, where the guests of
the company will be taken in car
rlsges 81 $3.50 O'Clock. In the
afternoon the association, with Colonel
c. d. Jones of the Jacksonville, Fla,
Times Union presiding and james S. Met
calf, the business manager for the organ
IL ,tion at its chief Office in New York,
acting as secretary, was formally well
coined to Indianapolis by Captain j. B.
Conner Of the Indiana Farmer. He said
If the members we're minions of the press
instead Of sgate well-rounded periods
would be more fitting in welcoming them
to the cspitsl city Of the state. But bus
mess men like the beauty Of business
methods and, therefore, his speech would
conform to that wish. Yet, brief as his
remarks would be, sincerity would not
be wanting in cordially greeting them on
behalf of the press and people of the city.
He reminded them that they met in
city that lies on the line Of great trans
continental travel, and that it was one Of
the large centers of the country for the
distribution of food products. Referring,
in passing to the extensive Transports
ton business that conferred here, he closed
by repeating his welcome, and the wish
that every one would find the utmost
pleasure in his visit, as every citizen stood
ready to make 1t pleasant.
In his response Colonel Jones said he
found himself in the awkward position OF
substitute, or rather in that of q con-
script. Mr.. Singerly, of the Philadelphia
Record, could not be there to fulfill the
duties Of president, and he believed the
association made its sorrow at his absence
the more keen by taking him as the sub
stitute. He facetiously referred,to the
minor positions editors occupy in the
newspaper field, for he believed the opin-
ion prevailed among business managers
that they were meddlesome nobodies.
Were he to speak in their behalf the gift
OF CAB would be necessary, but he rep-e-
sented business men and therefore much
speaking could not be expected from
him. He was glad they had come to In
di1napolis. When the location for the
annual meeting this yeGr was under dis
cussiop the members did not want to go
to Cincinnati, for there they would be
laH % ~ IL
lstion Of its dSilies. st. Louis would not
do, for since it had entertained the Presi-
dent and the G. a. RS national encamp-
ment it could not look upon more modest
gatherings. Chicago was too wicked.
conventions and other disreputable affairs,
but not for such representative assem-
blAge as that OF the business managers
of the LEADING newspapers throughout the
country. When indianapolis was men-
toned, there was d spontaneous acquies-
cence in the proposition. As for himself,
he had some apprehension in coming here,
since It would, perhaps, endsnger his in
terest by coming in contact with one who,
twenty-five years ago, wanted his gore.
He sought 1t with gun in hand, but ne
must confess that he also tried TO make
Major Richards fertilizer for southern
soil. That happened before Atlanta, but
he thanked God there was no more fight
in him, and that the sons of the north and
south stood together under the flag Of
common country. He believed If there
had been an organic alton like this before
the fratricidal war it would not have oc-
CURED, as is influence would have
been directed to peaceful ends and
not to fomenting strife, which the
press Of that day did. The press, he
thought, WAS largely responsible for the
war that followed. He complimented
Indianapolis on its gro WITH and promises
OF additional prosperity, and congratu-
lated the members on coming to beauti-
tul city where the hearts of the people
were warm and hospitality wss
unbounded.
Following this 8 letter from W. u. |
Sngerly, the president, expressing his |
regrets that he could not be with the as
ISOLATION, was read, and after that |
Business Manager Metcan presented a
report OF the years work, which had
been attended with marked success, con-
sidering the fact that at the outset the
WAS to create something out of
nothing. he had no comments to make
on broad questions OF policy, but confined
his statements to brief statistical men
lion Of what had been done. It Is his
purpose to supply members with
Information concerning the re-
5p possibility Of advertisers and
others who come into contact with the
business department of s newspaper.
The idea is similar to that upon which
agencies are founded. In
giving this Information he sent out one
bulletin by telegraph and twenty-four by
nail during the year and answered $40
official inquiries. I
What in other organizations is known
Is the committee on resolutions is styled Q
y the association committee on busi- |
less. To this resolutions are referred /
Without residing and debate. The COM /
nittee for this meeting consists of E. P. '
jall, Boston Herald; L. L. Morgan, New 4
HAVEN Register; W. F. Brittinghan, Fort +
Worth GAZETTE. William G. Bryant Of S
he Brooklyn Times, treasurer of the as g
ociation, reported thst the receipts were q
i5l06 "a aud disbursements Si32s so, b
living q balance Of s777.74. With these Il
eatures Of routine business disposed of, z
taior WI. Richards of the executive COM n
littee reported that the question OF n
hanging the form of the organization 81
I'D been considered, but the. committee T