National Republican., 1888-04-01
SNARTSCHENEOF 4 TAILOR.
HI NAbES 4 SWELL YOUNG NAN HIS
ADVERTISING MEDIUM
Shrcwd rian To Catch Trade supply
ing Free clothes To - Society Dwck
for the Customers lie Brought Ia
Marriage Ends the Bargain.

DO You want q good story - was the
altogether ,upcrfuous query which greeted
q RrTrnncNN reporters ears recently IN
q wcl-hnown tailoring house Of this city,
tie fun name of which S. synonym for
style rrd tore. Gazing with cuvious an1
greedy CSC, upon the pile, %, -rDyr ani
gGudy matuial 50 tunptlngly Displayed
upon the tables about the room the re-
porter nbscntly sad he would be- pleased to
bear what the sGrtoial oracle had To say.
well. ] have lost my prize advertiser.
my pcramlulating SIGN hoard, my mission
ury, my avguDt courier. 50 Ia speak"
BAH calculated the di>gistch reporter,
visions of sGrdwiched LthiOpians floating
through his mind, "he's probably got job
whitewashing or driving Il cart. You can
why not aivertiscY' tIhis with an eve To
lusiness.l "lt's II heHp more effective and u
milliOnfold more dignilicd.'
"lOu misunderstood me-" said the Wash.
ington Poole, with tNinkling eye. "1he
advertiser whom have mentioned isr mem
Der OF prominent social ruCti", u "lcr', in
tony department, and altogether howl
ing swell whose name has often adorned the
columns Of Nour paper lie i called the
l,,i die ~',d man N town, whose lnuiilc,-
wardrobe Las l,,n The tOUrrc Of much SPEC
uitt,un tmung these Who are aware That his
only income Is derived from the government.
about Sl.icO PER Ncur ! believe. Well. rs
cur business relations are ut an end. don't
mind dispclliny the uNsteIy iur NutI and
through you the public. That artistically-
clad young man never spent u dollar year
for his GpimCnts.
"Nhat ccnrdug set of men yuu tuilOrs
must be- intoricctcd the reporter. who had
| Jumped at another conclusion. Then. as u
| CLEAN Of hope shot across hi' financially
| troubled sky, be- qucrCd; "lIgS the 'smap'
| lccn worked cut yet ur have Nuu pruiitcl
| by your experience and ceased booking
customers accounts
Again the tailors twinkliug optics dis
| closed before his words the reporters mi-.
| takc,Gnd he simply and po,ucNcdly inquired:
"Wcll!"
ait WAS u matter of rlrIc, with ne, ard
| lrOw II wa. u'sU one Of ILL.," choice for the
| C,hCrs who were IN the combine to have this
elegant Young swell outvir the lilies anl
their glory of apparel Business. young
man, 'usno-s Was What we We're after
| This Young man belonged. a. have said. to
! u must fashionable set, the most Of whom
] could ,rcId fr"m S3G0tu Sl0,@J pcrSoar,
, nd whCsc tluught ran principally 10 dress
/ hat Icing n e. ta'", | WISHED To- have their
/ lCGr, Mh.'h WAS muH,N Icstuw Il upon
= Ncw York, and even London, and
20. when this Young man one day
| came in and inquired il hc could stand me
| on fora nice suit of clothes lur couple of
! months the thought suddenly entered my
| head that could have It very efficient alir
/ IN him II hc would do what wished him TO-.
/ and plumpll asked him II he would act
aN Il quiet advertiser uf my h0us"
4 If !, in rCturn, would cluthc him rcgaily,
/ lie frankly admitted that his clothing was u
/ etriUUs tax upon his slender resources. aN
/ hi. EXPENSES to keep up with the ,ucial pr1-
/ ccssi,n lie va" IN embraced items which
would never nD,hcr those of an humber
.phClc ui life. and ihcn ushcd me to unfold
my plan that he might see If it We're feasible
for him TO adopt.
81 did 50; about as this: lie was tu feel in
! tie iiIi place. thGt l.c w.s st liberty tu
Cbnc IN Ut amy and all times. as often
! - lc WISHED. and OiGcr anything he
waEtC! ard was nevUrtO pay for what he
! get Every time hc came In, however. he
vas to lr accompanied hy one a.! hi s"t
tl,c of tie rich ones, A,u may hc sure in
WI, ~ presence hc Wa to lord II over me
| aud tic clerks aS though hr posses srl
| the wmld. His CLOTHES were To hr dcivCryl Il
| To l,iln even more quickly than to cash Gus
tumcis. and he was 10 parade himself in all
of SOlCmon's glory among his chosen
flicrGs. He was never 10 wear the same
| suit twice in succession. Hni ~ The rud ul
three or four week, he was to deliver the
| goods h. might have uu hand tO my agent.
| who would pIcsn them aud expose them for
| sale in u ncighlUli city a, mislli
| always, however, keeping q number
of suits ,u haril, and Tor which.
by the way, always yoi about the first cost.
rs hc was most particular with his clothes
lie was to rate every man NJ his tric vJlu,
to me, TO lei me Know faithfully whether oi
not Il man WAS responsible, nE'l Ia DE will
mg 10 wear any and every odd pattern that
! may will Ia make popular.
well. It worked like . charm. Nj friend
| gradually acquired II reputation for being Il
dresser from way hacl--: vcritullc fashion
plate, as II were. and all the trade II was pos
>iblc Ia turn int" my hands he iii. Before
| lorg had men coming 10 me for CLOTHES
who never lciore had y garment made in
Washington, and they WEI" Of thI, clrr'
which docs GOi care about price. The most
uf Il i check trade that is, when / want
money rcnGcrG bill ard receive Il gu-
| edged CEccl IN p0Nm"I,. aud NOu may rc,t
rs'urod my profits are not small
"lhc funny pant ui Ihc Whole business j.
that after while the Nuimg man gu, - he
dG not pay for hats 81 furnishing hut -
Gu,stCd III" 10 see friend In that hu>inr,'
tor him. - luying three and rou" hats Il
month to keep up with the clothes was to-,
expensive. and hy that means he was fur
uished with everything necd.u!,"
Put, alas, he has retired from tlc ring
By and with the aid of his elegant garment
AMI social prestige acquired through them
hc was enabled tn secure wife whose father
las mint uf money, and who gave hin
uuuph tu enable lin I" Wear one ~Ii,
year, I! II plea.ce him, without remarks ul
hit oNcitN being lroNuhrd,'
Too tull of emotion 10 even uilcr HIM
self rs Il substitute turthc lucky dude who's,
sC'ct il here revealed, llie reporter retired
hut Ii" will. fora consideration, put som,
iutl,tlu,.pllk NDIUp man. " nn lDSktN-pS tlt