The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1888-03-07
TO REAL ESTATE DEALERS.
THE HERALD,
Salt Lake City, Utah.

The business advertisement of we'll
known Denver real estate dealer tells q
remarkable story, and one which should
have its influence on our own dealers
The gentleman referred to has been IL
business SIX years, covering the big
boom period of the Colorado capital,
and he announces that he has -four
things to be proud of" 1t is the story
Of these -four things" which should
have its influence for good on real
estate dealers generally, and especially
on those in boom towns. The first Of
the things" is that during the six
years the real estate sales in his office
have aggregated several million dollars.
That is something to be proud Of, first
because it tells Of reliability
and trustworthiness, and Of
many commissions. Unless sn
gent is trustworthy, no matter how
enterprising he may be, he cannot con-
tinue in business six years and run his
transactions up into the millions.
The second thing of which the agent
is proud. is the fact that ne has never
hal a property refused on account of
the title offered. In other words, he
has been careful to examine titles and
see that they were good, before he has
offered the land for sale. To do this is
essential to continued success i'll the
business, but there are real estate agents
who do not care whether the title is
good or bad so long as they can get the
money from the purchaser. They will |!
let him take care of the title, and |
it sometimes happens that after get
ting through with the agent, the
buyer has to go to the trouble
and expense of lawsuit to obtain what
the agent assured him he had-a good
title.
The third thing of which the Denver
man is proud we vii, state in his own
words: II have never failed to buy
back at an advance, when offered, any
property sold through my Office" This
is the kind Of booming" we like. 1t ;
has the merit of honesty and sincerity :
about it, aud furnishes the best proof ,
imaginable that the boomer is some 9
thing besides q confidence chap engaged !
in cheating and swindling. They don't .
all misrepresent and lie as to -
the value of property offered for 4
sale, but there are good T
many agents who are not above !,
deceiving stanger aud inducing him r.
TO pay two or three times what pro- n
perty is worth. 1t may be enterprising h
and sharp to sell lot for double its o
value, but if the sale was brought about b,
by MISREPRESENTATION and falsehood, the q,
and shr6waGess are little else W
than roguery. The real estate agent in
who is prepared to back his represent ki
tation as TO the value of property with &C
the otf.r 10 purchase the land at the m
price for which he sold it sho rs his own 81
good faith in mis- doings. tb
And here is the Denver mans fourth of
declaration: Sc
Last January I offered in the daily papers: dl
for ten days, to buy back everything had st
sold in the six preceding years, together -
with taxes and twelve (l2i per cent. per DIT
annum interest and nothing was offered me. HI
I then offered for hve days eighteen llS) per ,
cent per anrum; only one pair of cheaplo ii
was offered, which l bought in, paying Is ar
per cent. per snnum interest for three years ~
aud sold at an advance of one hundred st
dollars ($10O) above that the next day. II
Gentlemen, how is that for tt
record How many of you are pursU- CO
ing g course which will enable you Sc
to Sc IS much at the end of I'll
six years? The HERALD hopes you N
are all doing it, and that SIX years q
hence every real estate dealer in Salt ST
Lake will be ready and able to offer to d,
buy all the property he has sold. pay d,
ing therefor the original cost price, lii
twelve per cent; interest and the taxes, bi
If The dealers Will exercise the care
tba irdenent end the intelligence that b
thew should In their business they will c.
he n q position six years from now to c.
AZ as the Denver agent does, for they ST
will not misrepresent property or t
uboomn one for the sake OF the com "
mission. So far only fair prices have I
heen asked and paid. We have heard L
of no sale which the seller ought not TO t
he willing to buy back at an advance. s
It is to be hoped that this will continue {
end if it shall, there will come no de-
n,orable collapse to our boom, and the
Community will not suffer from the
imitation of values.
saHaAzzzan-@
OBITUARY.