Evening star. [volume] (Washington, D.C.) 1854-1972, 1888-06-09

scs.ss s.A s.o,A>.ss % Metropolis.


LATE.
rHr LACK or rSrHuuXsx ovrs rsx xrsrIr or rux
ST. LOUIS ooSvKSrros-Sxw YORK ApvHk-
Using cEsrkR-rur LIVELY TRADE IN Apvkkrrs-
ING fpEAs-rux CURIOSITY oF wonxx.
corp-pondsnce Of TEE Eyrxns sr.N
NEW YORK. June a
There were no noticeable demonstrauons IN
these parts wednesday night after the news OF
Cievelands denomination received In the
evening the County Democracy headquarters IN
Cooper Institute was DARK and deserted the New
Amsterdam Club was a. quiet a. a tomb and
Tsmmany Han had just been saved from entire
destruction by fire; 50 there was no celebration
there. couple OF fellows climbed out % the
Tammany front windows about O'Clock ana hung
Dig picture OF the President on the walls ana
then stole quietly In again
some OF the organizations In the city assembly
districts held meetings and worked up n sort O,
enthusiasm AFTER speeches had been fired az them,
and the Nineteenth District Association Got a
small cannon and nred blank cartridges at the
statue OF Bobby Burns IN Central PARK me
police stopped them after the thirteenth
was 1red, and told them Mayor Hewitt wouldnr
allow IT,
took a trip on a slow Peunsylyania Ra,lroaa
train through New Jersey IN the evening In Jer-
sey city there wasn't anybody drunk within sight
fact that argued so conyincincly against anV
idea OF enthusiasm that I sought for no further
evidence. In Newark an asthmatic cannon snes1ed
n a
ners looked tired. In Elizabeth, where Gov Gresn
lives, the Inhabitants were talking volubly about
the advent OF horde OF eNtra-nery and untamcd
mosquitoes. but they said nothing about Cleve-
land. In Railway there was nothing enthusiastic:
but Railway Is the slowest town IN America. and
IL VIII probably hear that Cleveland II renomi-
mated by the Fourth or July. and can celebrate
the event then without wasting extra powder
In New Brunswick some Rutgers students were
making a great racket but &c turned out that they
were ORIGINATING Calculus" Al Monmouth June
ton everybody was abed and asleep. and All the
q N nv 4 M NH 1r.su
sleeping myself There Is something peculiarly
soporifc In the atmosphere OF New Jersey. even In
Wait ull the delegates get back from - Louis
with their tales OF thetwenty-nve minute Insanity
Of enthusiasm that followed Daniel Dongher1ys
inocuiated with enthusiasm, too.
New York city is the greatest advertising city in
tie world II sets before the people 81 the whole
earth what It's merchants have 10 sell ana IN the
chase after an advertising scheme that Is novel
New York tradesmen spend small fortunes The
clothing rrm OF Rogers. Peet Co, pays a man
$1,000 year TO do nothing but get up quaint ADS.
aud the nrm buys besides every likely looking adj
yertising scheme or novelty that outsiders may
bring In. There are more than a score OF inen In
New York who make their living by inventing
advertising devices The most prominent OF these
Is a man named Nathans, whose once Is IN West
Broadway. For the last two years however
Nathans has invented no new devices OF has own,
but has confined himself 10 manufacturing and
disposing OF the Inventions OF Others he knows
Just where device OF certain kind viii lie
wanted. ana his knowledge or manufacturing L. ~
thorough that he can tell 10 a penny Just what IL
Will cost 20 make any number OF the articles.
nataans buys Ideas. and pays far price for
out OF pieces OF movable pasteboard on that mem
orable blizzard Monday a couple OF months ago.
IL was an absorbing little puzzle, simple looking
but not easy 10 arrange In the order aud shape re-
quired for solution. Ny friend Is a bank cashier,
and when he brought his pieces OF pasteboard
over 70 the bank one morning, ali the CLERKS found
II 50 interesting that they had much dif1cuty at
night IN making the books balance. Next day the
Inventor showed his puszle TO going uptown
on the elevated and explained It's solution.
Jones" said /, shat little thing can be sold
"Poonl" sneered Jones'
81 believe you can get hundred for It." said l.
"Roti grunted Jones'
had hard work 70 make the man believe that
there was any market value In his little pieces of
ptsleboard, ana IL Was only after much cUaNlng
That Induced him To 20 and See Nathans But Al
In exactly twenty minutes after he climbed the
stairs ne had Nathans check FOR $50 In his pocket
and Nathans had the puzzle Lord, but that man
Is 100" said Jones when he showed me the
check. Il feel as II had swindled him. hope
~ never meet him again wouldn't dare look
Yesterday saw Nathans In Park Place print
shop. When spoke OF Jones puzzle Nathans'
eyes twlnkled and he became gleefully conn
DENTAL dot lddle ting, " he whispered, "gosts
me 10 make tree-1fts OF a cent apiece. I have
tousand VI TEN at i've cents apiece. Ny teer poy,
bald dot Chones 30 tam little Tor dot ting dot l
MOuldnt meet hln on de sdreet for q Texas rancho.
couldn't look dot teller IN his face, shwiDdled
hiln 3D. Lord' put he was fool"
Some New York merchants make their delivery
wagons into novel advertisers OF their business.
For example. a prominent trunk seller sends his
wares " customers In a huge trunk on wheels
which Is an exact counterpart OF the goods he
manufactures. fashionable shoemakers deliv.
cry wagon is a big shoe OF real leather which
takes two horses " draw Il around. The delivery
wagon OF soap nrm Is the well-known trade
mark OF huge black whale, the side
oil which Is white spot showing the efficacy
vi tne article. Inc boxes ol this cleansing com
not through his mouth, but through a trap-door
In his back. The tailor frm u seven brothers
sends out gaudily -arrayeo wagon, on the side VI
which are the portraits OF each OF the seven
brothers, having their respective names inscribed
beneath, with such added biographical notes as
''Isidor, the boss salesman, OF Moses, the prize
pants artist, or 'lkey, the youngest cutter IN the
business" A Broadway dealer IN dog collars and
wagons decorated with portraits OF handsome
dogs painted by an artist, after some OF Landsecrs
so%s uptown m eIapS wbse ana s saa e .ne sa
horses covered with bells and a blg gong ringing
TO warn other vehicles out OF the way.
Some good advertising schemes are the live ones
in certain store show-windows. IL began with the
steam laundries, the propretors OF which put
pretty girls In the windows, where they worked at
the machine into which you stick ulmpy debill-
tated cum, and pull it out In ten seconds bright
ana glossy that Il looks like new. Then follOweda
Broadway typewriter agency, which taught girl
type-writing and put her into a show window 10
copy Law papers and plays with the grace OF an
angel. Then girl ran 'lght-running" sewing
machine In a Union Square shOw-wlndOw, but she
wasn't pretty, and nobody took any Interest In
the machine. Then seven sisters With extraordl-
narily long hair, rented the nnest show-window on
l4th street, and posed therein by turns as exam
pies Of what a certain hair-renewer would do.
They drew such crowds at f1rst that q big police-
man was detailed 10 the spot 70 keep the people
moving On, and they sold hair-renewer by the
h0gshead- They are In the same place vet, but
they don't attract the crowds they did. Japan
csc brc-a-brac store on Broadway had lot VI gen.
uine Japs emoroidering In q window for q long
time, and dairy Kitchen on Union square keeps a
handsome COOK In one window frying slapJacks on
a gas-stove, while In another window charming
young woman is deftly making gum-drops and
other CONNECTIONS
Women form majority OF the crowds In front
OF these i've advertising schemes, even where the
live advertising feature Is pretty girl Men don't
like 10 stand on one side OF q window and gaze az
pretty girl shining cuffs on the other side OF II
for fear some acquaintance Will happen along and
say something IN irony or sarcasm that won't be
pleasant Besides ones vile or sweetheart or
mother-in-law might come along, you know. 80
women have the monopoly Of these shows And
IL is a weakness OF the sex 20 investigate every
show-window On the shopping sJreeta. have
watched ladies passing basement barber-shop ON
an uptown SIDE street with much Interest The
windows are so arranged that the interior Is
plainly visible from the sidewalk and ninety mine
olf n Wom W ~