davidaulloa/AmericanStories huggingface dataset:
Wichita eagle. [volume] (Wichita, Kan.) 1886-1890, 1888-02-03
Kansas City Live Stock
KANSAS GUY, Feb. .

TIE Live Stock Indicator reports
CATTLE-Heceipts, loo, shipments. $50 Shipping
and dressed beef cattle strong and shade higher,
common veal and hard 10 sell: COWS rirm StOckers
and feeders strong. Good 10 choice corn led. 5. y
"a sc; common TO medium. SAa6i.l& stoc6ers,
81 ,l.f2 So feeders, S2s09a.2T COWS SlSGS.C0.
fiOGS-ReCepts, 1,usG shipments, as. Market
strong active and Sdl0c higher Good 20 choice.
and pigs sS.0i64S1.
SHEEP Receipts. As; shipments, none. Market
steady. Good 20 choice, siu0&4.jG common TO
medium, S2.AlaS 90
Wichita eagle. [volume] (Wichita, Kan.) 1886-1890, 1888-02-03

Kansas City Produce.
KANSAS CITY. Feb. ..
rwHEAT-Steady. No. soft cash, no pids, SOc
asked; May S0l4c bid, Sic asked ~, ,,,l ,,
COR N-Luiet; No ,. cash, i3c bid, 4a13C asked
March 45Iac asked: Mav. 4Sc bid. 4i1sc asked.
OATS-No cash, 3Dc bid, special.
RYE-No cash, Doc
EGGS-24c. w. M WV
FIOIJR-Fairly active and firm; NS. yyac; KIN,
s,dfGI 05 family 81 lsdi25: choice, SlStGL @ fancy
Sls5al 7E extra fancy, Sl.75@la; patent s205C92lV
rye flour $l40al.Gl ~ -, o-,.
CORN MEAI.-Greeu. Glec; dried, H1ec;
CORN CHOP-Yellow, sc, bulk .e,c sac hed.
SHIPPING STI'FF-Bulk Sc; sacked, SoC-
BRAN-Sacsed, Sc. ana
HAI-Fancy. smell baled, S9C0.
FLAX SEED-Sl.25. c -
22a2y line dairy l6 Oc store pa ed choice i4GGltc
poor and low grades 99l0c roll, good to choice, an
Sc . ,,,.
CHEEsE-Fuh cream, 15c; Young America, Isle
LIVE POULTRY Firm. large chickens, S2l5a
100 small chickns S2GE old hens andfoosterS. Slj0
"a IS: turkeys. 6G9tC.
HAMS-SGrar cured. lie.
BREAKFAST BACON-lOlic.
DRIED BEEF-9c.
SHOULDERS-Dr salt, $40; long clear, S5.S5;
clear rib As; short clear, $40; smoked. $685. long
clear. $50 clear rib, $500 short clear, soi5.
PORK-Sl4G.
LARD-Sb.15.
Wichita eagle. [volume] (Wichita, Kan.) 1886-1890, 1888-02-03

Tor eALF--sI SO laFeStess Jas. Var ~. yaA
eyer SI--g % sskhs S191tE4 elzt - r5rlatax tAs
f1ssns-sz AAsg1s tsG Tbs 5Ssfasss a for SAFE. AID
sJr-cAst. Gh~TSi etAco1zsE IL - @9Ts fragS Frs
e1.s sus<l for -esllzx &ssa "a! px-1rlsr-
-lsea ~ ealing rssz- ! al =. Nzzz- CO..
J,oE sALE->Ix Esa1 -ors rssIe~- Apply 20 G
II II Us4s AZ fss@ arZ Fos.s store % Jo4= GALES
No 70 y. Main ~ c.zE"
Wichita eagle. [volume] (Wichita, Kan.) 1886-1890, 1888-02-03

CyTOgAOE-For hasss<bssd Epsrts o. sasf>tAcfis.
- bored or iossar. II yDa have kry g.0cs sos
bring thezn tss Hscsst2 ssorAgs Co. No "a ~Sss
Desziss 49,
Wichita eagle. [volume] (Wichita, Kan.) 1886-1890, 1888-02-03

rot, SaI.F-E vii o-cT fsr SAFE :Ae fS@ss ss1cs
an6 g-yAfa faEn. /. E1ll- e1s. ~ Lspr- thelyinx
rvrr - ID p,soy5s Il Batter c1zssty. ksflszs 1os
,a.ntrs - acres ~ acres 81 Is5rse Wallet fsfAss
% acrss f~zzee-s. iEaS@s5 Hr1Ex -<t@r- Da4iEtESs
a.. thu IN pryTsreDts TIE grsa.sz- bargain o.
FeyeSs pvS~s $3.50 y c&<a. hzf.rs5< e&sT ts~7z-s
ys-. ~ sold sftash days. Cali sss.rez& j y
". or ~ TAeo,sT.- WASagta. Kan t4-r
Wichita eagle. [volume] (Wichita, Kan.) 1886-1890, 1888-02-03

Cash quotations wer e as follows:
WHEaTESS. & spri ug 756@7e9Gc; No. 3. spring.
wheat Gj6tpjIlC-
CORN-No . 3Sc.
OATS-No. :. 2G SIC.
RSE-No Z. Gle
BARIEY-No.2 ,. ShaS2c.
FLAX SEEDING. ]. Sl46
TIMOTHY sEEU--PriIne. k2.s5
PORK-S14l5Ga4.G
LARD-s7. Skg fSll.
WHISKEY-SlB.
Wichita eagle. [volume] (Wichita, Kan.) 1886-1890, 1888-02-03

All notices Of Employment or Situations Wanted,
win be charged for the rate Of five cents per line
p'-week no notice for less than 3 cents.
All For Sales or other business notices win be
charged for at the rate Of 10 cents per line week.
no business notice taken for less than 80 cents.
Wichita eagle. [volume] (Wichita, Kan.) 1886-1890, 1888-02-03

NOR EXCHANGE have the finest livery stock
j In the city 70 exchange TOR "A ranch; also nns
ranch with fU head % cattle la exchange far COOL
city property or merchandise. ! control ths rtuH
advertise and can accept offer and close deal
in T. minutes. J. X kennDn, iG1 = Main. b5-at
Wichita eagle. [volume] (Wichita, Kan.) 1886-1890, 1888-02-03
MUSIC TEACHERS.
MRS, Laura CRAWFORD

MhS, LAURA Una WtUhD
Will receive pupils for piano and organ at the
Getto building room 81. Term OF ten weeks. two
lessons per week. twenty dollars Term of ten
weeks, one lesson per week, ten dollars. 39-tf
Wichita eagle. [volume] (Wichita, Kan.) 1886-1890, 1888-02-03

Tor sALE-Tzo god farms : zns " rntt-s aas
VIII SEX eses2 i-Ss- for good esxY ETsss7vtg
l@sgs 4. fssgs.l. r0oss gss.sl s,s.4etSs. - "
Wichita eagle. [volume] (Wichita, Kan.) 1886-1890, 1888-02-03
FOR EXCHANGE.

INOE XCHANGE--A9 room hous. with two lots
IT close 10 public school, also vacant lots In
Side for live stock merchandise L. Ives al Mar
tinson Ave. dot"
Wichita eagle. [volume] (Wichita, Kan.) 1886-1890, 1888-02-03
I,oP s.IF-r1eslrinr 70 engage n. a rnani,act1r.

L'oR SALE-Deslring 70 engage Il uIana'sct1r-
L ing enterVr.se Offer for ssse Tor short time
Parties desiring To purchase par Ok thl- property
will be given bargain Tor q fs'T days h0Ese ~ 3
rooms st0ry cellar and bath. " foot front. house
Of : rooms stories. cellar ard b@t1. hose -
rooms stories. cellar each With 10 feet frost. AT
fenced IxzteT and g.s. Iocassd y. TUpeSa Ave.
bi Elm and Pine House stories and atii e T1Cls
bath. water closet cellar. bar. water and ID
~ feet front on Buffn Az. y lOts on Bonn 4 Te.-
lots Garter Ave xii -ii 20 suit lot on saTsst
-. is ID and Central with lOu.e@ 81 rfSoIs = "a
sell part lots OIL Lsw -ncs ave bet . AID Cess
trai. cas-; front. room hgu~- and good bai ~
sell part. The Bon Ton bakery building story
brfck with story shop and oven on rear end u ot
Nc - X Main. n-rt 2Id ard d. 2 fots % corner .,
Main and sd 81 with store rooms. to-e %
ToOEus, with rooms. also a farm ssd esttas
ranch o. s-1 acres. ~ miles southwest On ine 81 ~
-epif railroad. = mile from ration -prfHz trsSs
on y. Is grass. 80 acres - Cultivation. fsolsr
story. J. cellar. cattle ae.Sn I'm r. b@r@e
brn 2a1tS & s5sds - fset pasture eFfs - 80
with - head 81 mixed rattis. y hesf o. horse. &1o
rlGlN@ = stock h.as- desire 20 AL parf % SaEs
prop@srg. Cal OF address a 1z1isa, 81 y Law
renee Ave- fs'|T
Wichita eagle. [volume] (Wichita, Kan.) 1886-1890, 1888-02-03

BLTTEK-Was Neh,E ImIoI' HA0TH 'IC'InSI' y ~
cG3gibc fancy dairy, % Cue
EGGS-2HS2lc
New YOrE Produce.
r. NEW YORK. Feb. ..
wUEAT-I5al6c lower and quiet. No. >. red,
SeGS9Iec, elevator. . IN, - .,.-..a
CSORNSQuet bus steady. No ,, COLO, elevator
0ATS-Steady Mixed, $9@4lc; white, 4O@46c
COFFEE-Spot, duh, i6cG options % ana ~ points
higher and firm. Sales, llljO0 bags
StfGhR-Duil White extra c. 6j-6a614c.
EtiGS-Quiet; 2SG}aic. ,,ooo,,
BTTTTFR-In light demand at liGsJ3l6c.
CHEESE-Dull and unchanged; u;4@l2c,
Wichita eagle. [volume] (Wichita, Kan.) 1886-1890, 1888-02-03

Tor XCHASGE--I have a n acre orange grove
~ miles from Delan. Florida, bali 81 TIE trees
bearing. Price .i0eJ. To exchange for hssts aud
shoes dry goods. J, r. keGnun. ~ : Main.
Gi-ttt
Wichita eagle. [volume] (Wichita, Kan.) 1886-1890, 1888-02-03

y,XCHANGE-I have good clear land and ssn61
II IN cash TO exchange for room house not too
far out. J. X kennOu. igi ;. Main dels -
Wichita eagle. [volume] (Wichita, Kan.) 1886-1890, 1888-02-03
LOST.

7 OST-A velyet handbag containing pair u
gold spec and small s!ik pure. Liberal re-
ward This oflcs OF r. ~. Lynch. - -
7 OST-On Riverside street car. - 81 plans fDr
j tafuse. Finder SIlI please r9s3I or Eeas salts
% the C1tzsns bank. diDF
Wichita eagle. [volume] (Wichita, Kan.) 1886-1890, 1888-02-03

L,0R ExCHA No Unincufnbers serv trn.ts.
I covered ri bearing orchard. on Hll[ca Ave
jus; north Of Central. The npe-t prugery on The
hills VIII sell easy terms sEchans,s fer god
mortgage paper productive isg n@ss of'fesidenf@
property. X. II RDYz. "a = DoUzias- d5sn
Wichita eagle. [volume] (Wichita, Kan.) 1886-1890, 1888-02-03
STORAGE

C,TOstGE- ChesY~ss aBs b~st piaos 10 w~st,a
- 20 Stare a. kiF.Ss u gods. Cal al 80 Nan
Wichita eagle. [volume] (Wichita, Kan.) 1886-1890, 1888-02-03
S5f1cIfCO VoI IIcI net dII'I
DRS. OLDHAM r. GRAHAM.
W. A. MINNICK, n, D.

Calls attended promptly day or night: OF
Douglas ave; telephone residence s, Office $40,
ita, Kansas.
Wichita eagle. [volume] (Wichita, Kan.) 1886-1890, 1888-02-03

Y,OR SALE or TRlDEs-20 besf ~ horses slt
IT .unles good ,srEu ant ertvfng animals tzap
s;1k dry goods for clear Land or ihss6e Essr ok
Farms To- stock. Creilsr A 1oH!eT. 80 s<ss 49,
TOR SAig-5 90 - acre tract sf 40. E&ft~1
r Isue ~lo-e 20 the cfiY sEs per are. TEzE -
Es-calu $50 in 2ryTss4 Hn}arz = ssTed rsiT prop
~-Ty 70 trade for farm ard Tsca1f lSfs for stsrs
g.rnAu Bro Webb. Eoc-n y, Is l.. DosszA<s ave-
rus -.
Wichita eagle. [volume] (Wichita, Kan.) 1886-1890, 1888-02-03

r IGT-Jauuzry =. between Central ave. ari TO
/ ssnrs v2-ris a IGiy's fer cSiizT. FINDER siH -
literally rewarded bT rstaFt.!ux sasns % No - =.
Fourth ave. city s'<F
Wichita eagle. [volume] (Wichita, Kan.) 1886-1890, 1888-02-03

NOR SALE-A dou be door. freproof Ao~ier safe.
i good new. VIII b" sold cheap Apply 10
Elliot McFees, over 70 l. Douglas % ..
Wichita eagle. [volume] (Wichita, Kan.) 1886-1890, 1888-02-03

NOR SAI.E-A stock OF furniture and undertaking
i goods In JeTmcre the county scat III Hodgfrsn
county stock new and IN good order. VII sell tho
stock and rent the building sell building with
stock. Building is 2xi1 stock will iHvolce at pres
about siaa tiouNl reasons for selling. Addrsss
G. W. Hopkins. Jetmore. Kan iiSG
Wichita eagle. [volume] (Wichita, Kan.) 1886-1890, 1888-02-03

LNOR TRADE-ll5 lots the western siopo ot
Il College Iiili and Central avenue, u miles from
business center OF city; viii trade for Improved
property. land clear al ncumbraDce. -. Louis
property, stock OF goods Ia good location In
Wichita This l. iiur property ana VIII bear iY-
specrion Price SOW. Call on address, A, j.
Edgeworth. "a North Main street. Room - dG-u
Wichita eagle. [volume] (Wichita, Kan.) 1886-1890, 1888-02-03

homeopathic. Office 10 North Main street. Resi-
dence, l017 North Fourth street, Union depot,
Wichita. Kansas. Office telephone No. 23 Resi-
dence telephone No. M
Wichita eagle. [volume] (Wichita, Kan.) 1886-1890, 1888-02-03

NOR TRADE--s go acre farm eight miles from
4 Dodge City for vacant city properly. Principals
only, address lock box l6, city. dlSi-u
Wichita eagle. [volume] (Wichita, Kan.) 1886-1890, 1888-02-03

NOR E&CfA NfFe- UnincImh<res c's 81 Hapls
L Grove addition. alHo Yiele add. clos ~
stock yards and roofing house. alae room house
and lots Ia Hyde's add. al east fronts Want pro-
duetive residence business pfo,ScEtE- MINT
assume small encumbrancs- X. II iioJs. ~ y
Douglas nJ'-I
Wichita eagle. [volume] (Wichita, Kan.) 1886-1890, 1888-02-03

I-OR SaLF.-Nol stock 81 boots aud shoes in good
Il town will trade for horses. cattle or good land
unlncum bered- Address Lock Box q, hingInAn,
Kan. CtI~d
Wichita eagle. [volume] (Wichita, Kan.) 1886-1890, 1888-02-03

OzT-so7nswhsE. % the principal bssiasss 80
a god cuin charm bcafitr Monogram 4 e. Any,
ore returning X 20 40 ~ D. Don glazs ave tAs tH-
,e-yrise will t- lib.srsiiy rewarded GER
T OsT-pai- % gents gold sYe-iaz.ss On -s:srdsy
i 4 Afternoon on Main - or po5Zis- SO. ssl,-
ab.F re ward will ~ paid for tS.ig FstSfb 20 J. H.
H~oSH room - Fe,hheiFnsr bso>x - q"
Wichita eagle. [volume] (Wichita, Kan.) 1886-1890, 1888-02-03

NOR TRADE-One business lot Fast Main street
II four residence lots. all in EaEieygOnd. clark co.
Kan all In the hea OF the city. unincunib-red
VIII TRADE fer wichita property, Improved or unhn-
proved Inquire or address No. 6ii Wichita Il. bt6s
Wichita eagle. [volume] (Wichita, Kan.) 1886-1890, 1888-02-03
FOR TRADE.

yINO TRADES lots corner on ist 81; price. 81. go
4 rnortg gage. $50 equity. tSSsl for which want
boot and shoe stock. address care VI W. Warrca.
10 y. Main. dsssS'
Wichita eagle. [volume] (Wichita, Kan.) 1886-1890, 1888-02-03

I,OR SALE-I.ots close in the city, In Butler
i Fishers addition, very chesD IN persons desiring
build and on terms. With fair security tie
purchase price and some money Will h. loaned 20
aid persons bu!idng home W. J. Babb. III East
Douglas avenue 81 D:
Wichita eagle. [volume] (Wichita, Kan.) 1886-1890, 1888-02-03
FOR SALE.

NOR SALE-Gnoice fresh milk cows At 20 Hurth
II NlIlwood avenue. West wichita *. j. Razsy
Wichita eagle. [volume] (Wichita, Kan.) 1886-1890, 1888-02-03
FOR SALE

ENOR SAIL have some good inside property
II tina; VIII sell on = so- years time Ia usrtleS
that VIII build house on them j. Il. kennon 10. ;.
uain df3s.
St. Landry democrat., 1888-05-26
Sammie's Reminder.

Little Sammie's grandma had
taught him to talk in the following g
manner. She would have him repeat
after her the different words. For in.
stance. she would say: Now, Sam
mie, you say: Grandma, Til be a
very good boy and Sammie would
say it over after her.
At last. Sammie reached the dig
nifty Of two years; and could talk
pretty well, stumbling only once in a
while over some big word.
O1e day sammie was allowed to
spend the morning with some of his
little neighbors. 1t was in. maple
sugar time. and the kind lady of the
house brought out piece for each. as
she supposed.
But in some way Sammie did not
receive his piece. H, waited just as
long as human nature would permit,
and then, walking up to Mrs. Rice.
said:
'.Auntie Rice, say to me: 'Sammie.
dear. wouldn't vou like piece of
maple-sugar, too?''
Auntie Rice said this to him as he
requested. and he bravely ans nswered:
9 ''Yes'm if you please"
Wfereupon he received the largest
piece Of all, and enjoyed it heartily.
Youths Companion
St. Landry democrat., 1888-05-26
HOW TO MAKE BUTTER
Hinfs on Churnins, Working, Sailing an,F
Selling Dairy Products

| ' oN S'"ihhiS, WORK ing, Sailing au,e
Selling Dairy Products.
The average churning temperature
IS 62 degrees LII our practice we vary
from os degrees TO 60 degrees in sum
mer, and 63 degrees to 65 degrees in
| winter, us in summer the warm air
gradually warns the cream and i'm
winter 1t becomes cooler. resulting in
temperature of about 81 degrees.
When not of the right temperature.
add warm or cold water and test with
thermometer. Churns without in
side fixtures are the best. We have
used and obtained satisfactory results
from the box, the barrel, and the
rectangular churns, all revolving on
horiz ontal axis. Churn from 40 tc
6O revolutions per minute, according
to the size OF the churn; neither too
fast nor too slow. In 80 to
SO minutes the butter should
form in small granules. When
these reach the size of grains of
wheat OF even smaller. stop churnine,
draw Oft the buttermilk and pour in
about the same quantity of salted cold
water; turn a few revolutions, draw
off and ref Il with clear, cold water;
and repeat if the butter is not free
from buttermilk. Weigh the butter
from the churn. spread on butter
worker and sift over 1t an ounce of
SAT- 1or every pound of butter, and
evenly work IN. Place in tub or lar
untll the water remaining in the but
ter has dissolved the salt, or from four
to eight hours. Our practice is to let
it stand until the next day, and then
work until the water is we'll out
Working too much when soft ana
warm. while mixing in the salt, work
ing with sliding motion, or churn-
ing too long until the butter has
gathered into Jumps. all destroy gran
ulation and should be avoided.
To find and establish a frst-class
trade takes time and labor, and is of
such value, that when well secured it
should not be tritled with by supply
ing occasionally an 't # taste" butter.
Always satisfy and please customers.
Give full weight and allow some for
and soakage. The style OF
the package must be governed by the
wants of the trade. In shipping tc
commission men sixty-pound tubs are
generally best. For retail trade use
packages which do not need to be re-
turned. We have found a very con.
7enient package in the one pound
print wrapped in parafflne paper.
These we ship in boxes containing a
space in the center for an ice-box.
There is some waste, as we find 100
pounds of butter makes only 96 to SO
prints, but this is usually compensated
by the butter bringing an increased
or ice. - Ralph AHem in Prairie
Farmer.
St. Landry democrat., 1888-05-26
VAL UABLE GEESE.
An Amusing Experience in the Life of !,
Corporation Attorney.

An Amusing Experience in the Life of 8
Corporation Attorney.
Every railroad" recently re.
marked an attorney who has figured
for years in railroad litigation, '.pays
all the way from $25. 900 to $50, 900 a
year in compensation for damages to
cattle and horses and other animals
run down on the road. And it is a
curious and amusing fact that when
these suits for damages are brought
into court the ANIMALS which have
been run down. according to the plaint-
ifs story. are always the best bred
| of the kind. The horses may be old
hacks, tottering on the verge of disso-
luton, and the COWS may be dried-up
affairs with capacity of about two
quarts of milk a day, but in the Ian
guage of these complaints the
horses are always thoroughbreds with
a pedigree, and the cows are al
ways pure Alderney, imported a short
time previous direct from Jersey.
appeared for railroad some time ago
in q suit for damages which had been
brought against them by farmer
along the line of the road who claimed
that out of a flock of three or four
hundred geese about seventy of the
number had Leen killed by q passing
train, and in this case the seventy
geese were after the ordinary rule, the
most expensive of their kind. There
were lots of domestic geese in the
flock, but the plaintiff made no bones
whatever of coming into court and set
ting up the claim that the train in
passing had selected the seventy i'm
ported geese and deliberately put an
end to their existence. The low
priced birds had all escaped. /
had good deal of fun in ex-
amining the farmer. and asking him
how the train had managed to make
so good selection. anil whether or
not the train had been guided by the
fact that the imported geese were re-
differentin appearance from
the native birds, and / trapped him
into some very entertaining answers.
After / had got through / turned
around to the local attorney, who had
gotten the facts together, and men,
toned that there was about as slight
a case against the railroad company
as there well could be. but / supposed
the Jury would bring in a 81 900 or
IS 600 verdict; and they didn' disap-
point my expectations, for that is just
what they did. We appealed the case
later on, as we had to do. and the
farmer was finally beaten. IN 7.
Mail and Express.
St. Landry democrat., 1888-05-26
A Dream of Infnity.

IF we could double the space-pene-
trating power of our telescopes y
speculates Proctor. ''We should proba-
bly, much more than double, we should
increase mani fold, the number of stars
that is of sans-which would be
brought within our ken. Not thou
sands of millions. but probably mill
ions of millions. of suns exist within
the limits of the sidereal system.
Rather-I ought TO say-they exist
within the limits of our sidereal sys-
TEN. for doubtless ahis system
Es no more to l;e regarded
as asxsele wissin Ae universe
than our stsar system unique within
the star depSSssn Es 81 star tells us Of
a sun, and prgbabsda solar system.
in such sort tliet we must recognize
thousands of millions of solar syste ms
in the galaxy. May we not fairly as
sumo. then, that in like manner our
sidereal system is repeated millions
and millions of times within some
system of a higher order2 That sys.
tenn may In turn be repeated many
millions of times within system of
higher order. And SO on. to higher.
and higher orders. absolutely withou.
end. =
St. Landry democrat., 1888-05-26
A Suicide Thwarted.

They were two chums. and occupied
the same room. One of them was
dissipated; he had been drinking for
several days. and was apparently
very much depressed. He drew a re-
volver from a drawer. looked at it
sadly, sighed heavily, shook his head,
and said IN low. deep voice:
II have no money. I've pawned
almost every thing / own. I have but
one friend left. my faithful revolver.
1t will do me Il parting service. I'll
- and he lifted the pistol from the
table.
"Stop! Hold! Consider what you
are going to do Don't shoot!' ex-
claimed his friend and roommate.
.'Sh oot!' exclaimed the supposed
suicide. Who is thinking of shoot
ing?"
You said the revolver was going
to do you parting service. Don't be
RASH
why. you blasted fool, SO it is 90
ing to do last service. am going
to soak it for dollar and half with
old Nose Schaumburg and get some
beer for the money" and wrap ping
up the deadly weapon in a paper, he
went out on Austin avenue in the di-
rection of the leading pawnbroker's
establishment. 7e1as S,ftiaags.
St. Landry democrat., 1888-05-26
JUDiCIOUS ADVERTISING,
why No Business Man Can Afford to Dis
pense with 1t.

why No Business Man Can Afford to Dis
| pense with 1t.
| People like to trade with prosper.
Gus firm or business man, and there is
no more effective invitation that can
be offered to the patronage of the con,
sumner than fiouris hing exterior, both
in business and personal matters. The
man who is out at the elbows and
down at the heels ceases to have the
regard and interest of the public, no
matter how deserving he may be.
This may not be very creditable to
human nature; but however little
poetry be EN- mbraced in the statement,
it is true. There is sort Of convic-
tion in the mind of the public that
success is sign of merit, and so, in
deed. it is. in sense and to a certain
extent So far as this impression goes.
and the results that follow it in its ap-
plication to business affairs. the ap.
pearance of success is equal to that
which it indicates. and in this lies one
of the secrets of liberal advertising
Let the trade know that your business
is booming and keep that idea prom
inently impressed upon the minds Of
the customers, and you will soon be
able to note how readily and even
eagerly Gus .om will seek the current
in which your business is supposed to
be carried along to success. The re-
suit is that you soon realize in fact all
that has, to some extent, been an as
sumption. The same rule holds good
for the retail merchant in his CAM
paign for customers. With the
provident business man the ques-
ton in these days is not whe ther he
can afford to advertise, but whether
he can afford not to advertise. 1t is
the rare case where business has
reached gree of safety and pros
perity that can enable it to dispense
with this important means of promot-
ing trade, and even then it is always
at risk of falling behind. The next
worst thing to refraining from adver-
tising is to cease advertising after the
public have become accustomed to see
your sign board in the paper. 1t at
once suggests the suspicion that your
business is going down; that you can't
afford to advertise any more, etc., and
the public mind is as quick to respond
to the promptings of such a suspicion
as this, as it is to extend confidence
when sought by vigorous and effective
Shoe and Leather Re.
vteW.