The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1888-05-29


:. ?. Teasdel is named as president,
w. Fl. Kimball, ce-president, II. w.
reasdel treasurer and Frank b. Kim
blll, secretary, and t.-ose, with the
other shareholders, form the board CT
directors.
The corporation is to exist for the
period of fifty years and there is the
usual provision that the private prop
eIty of the corporators shall not be
liable for the deoLs OF the company.
1t is understood that work on the
mines will be commenced immediately.
THE EXPOSITION CAR.
To the Editor of THE HERALD.
would like to make one suggestion
sbout this exposition car. I did not
favor il, but the more hear of the al
legged arguments against it, the more |
become converted to the scheme. II
makes no difference what plan NAV be
adopted for expanding the contrIbu-
ttons. there viii be those to oppose that
method. 1t is said the monev should
b. spent in 'tartIng manufactures, or
In buying land, etc. These are good
suggestions; They should be utilized:
but not with this money. Every dol
lar OF this fund was contributed
with the most distinct understand
ing that it was to be used in
advertising Utah. and. as a matter of
justice, the committee have no right to
divert the money to any other purpose. |
But" say some, there are many
ways of lvertls.Eg Granted, but |
there is vast difference between ad- |
Yer3lsing and investing. Suppose Won
buy land to donate to manufacturers. |
how are the manufacturers to know of |
this donation, unless by some method !
OF advertising you make them &C
qua'nte1 with the fact? There is Wis
dom in the assertion that the best way |
TO advertise is to show that you have |
the goods of proper quality TO sell; but |
It is a wisdom that applies only after
you have brought intended purchasers
ID examine your goods. sic would be |
consi tered d9lt who opened store |
and made no announcement of the !
nature of his business and OF hi9 design,
trusting to tue casual and accidental !
incoming OF cu3tomers; and certainly
the last man to disc Jurage advertising
by any method is the the man whose
5Teai, butler and fortune depend upon
the public sentiment that favors ad-
vertising-i. e., the Newspaper man.
rhe object of advertising is to call at
tention to the goods one has to sell, TO
draw to his place of business immedi.
lte or prospective buyers; AID it makes
very little difference how this shall be
accomplished if the end only be obtained.
The holding of customer is another
matter entirely. That rests with YOUR
manner of treating him, with the char
acter of your goods and with your
prices. The end and aim of your ad-
has been attained when per-
IONS are induced to call on you once.
Now We differ as to the best method of
ADVERTISING. That is well. One man
nav blush at the way another takes to
ecure public notice and trial patronage.
We are very nice in our own way, but
his much may be set down and noted
.s an incontrovertible fact: The man
Who gets the crowd is The man who
,nows how to advertise, let him pursue
What plan he may. The man VINO holds |
customer when he has once caught
lin is the one who understands his
business. So far as | am concerned, |
10 not care a snap how the end may be
accomplish ed, if there is no lying. There
nav be men who would do the circus
business that l would be ashamed to
.ttempt, but if he succeeds and 1 FAIL
shall doff my hat to him; and if he is
rat as successful as l. then | shall look
Ipon him as very clever man, though
lis methods are not mine.
We want the people of the United
states to talk about US, to come and
examine our goods, and I do not care
low the end is attained. When man
.oes to dig a canal, he doesn't don
iIk hat, patent leather shoes, and
Prince Albert coat. He works, and l
admire him for it.
Let us not quarrel about the car, nor
With the committees action; but what
.ver we may think. let Us do as THE
HERALD suggests-help the thing along,
ry and make it a success, and keep
rom killing it at home. SoJAH.
HOW HE WAS CONVERTED.