Sacramento daily record-union., 1888-10-20
California Exhibition in London
rs f Alta octobar 18th

10. +. AIld. OcLODeT loIn.
The view set forth in the paper by David
Lubin, of Sacramento, before the State
Board of Trade deserves serious attention
throughout the length and breadth of Cali
fornia. Mr.. Lubin is known as one of the
most enterprising merchants in the State.
He has travelled all over Europe, and he
has paid close and intelligent attention to
the subject of which he treats Knowing
the resources of California thoroughly he
has made himself fully acquainted with
the methods of fruit-growing and fruit
preparing practiced in southern Europe.
He has discovered that California can pro-
duce the peach, pIune, nectarine. apricot,
raisin, orange and olive in greater abun-
dance and excellence than they can be
produced anywhere else on earth, but he
has also discovered that We have much to
learn in regard 10 packing and preparing
fruit for market. In London he found
Lisbon apricots selling for twenty four
shillings a dozen, while apricois packed in
San Jose were offered at eight sbiliipgs q
dozen. The latter were not merchanIable
fruit, being simply chucked into cans by
the cheapest of labor in the most careless
fashion. The London yictuallers do not
desire to handle such stock, and are dis
posed to judge all California prepared fruit
by these apricots, which would be unsal-
dDle duNWueTt III AileIlCd.
By observation Mr.. Lubin convinced
himself that we can grow and pack better
apricot than the Lisbon article for much
less money; but, if we desired 10 get mar
ket, we must practically demonstrate our
ability in q world wide market. Mr.. Lubin
was astonished TO find .hat California had
greater extent Of raisin- growing territory
than all the rest of the world put together.
He found that the whole of Europe did not
have anything like the extent OF territory
adapted 10 the growing of delicate fruits
thar California has. AS result of his OBJ
servations ne comes back thoroughly con-
vineed that California Is by far The finest
fruii growing country On the iace of the
earth Il produces frnils OF Tue largest
size richest color and delicate flavor in
such profusion as to leave all competitors
behind. We have Just two hiags 20 Go to
realize on our natLr. advantages We
must learn to pack our fruits properly end
then introduce them to the markets of the
world 1t is useless to give advice about
packing Packers must learn their busi-
ness for themselves but the introduction OF
our fruits to the great marts of trade is q
matter on which advice may properly be
given. London is the great entrepot
of the worlds commerce. There all
commodities find a market, and there
the PRICES Ol ali lEe WOTlu ) pro-
duce are fixed. No home competi-
ton exists there against our fruits. The
London merchants are as willing to ham
die our products as the products of any
other country. All they want is a first
class article and margin for fair profit
We can give both, but we must furnish q
physical demonstration of our ability to dc
SO. This can only be done by an exhibi-
ton in London. This will require money
and intelligent management, but neither
should be lacking where there is so much
at stake. The fruit-growers of this State
should make concerted effort to place
California fruits and wines in the markets
| of the world on a proper footing. This
vantage ground once obtained will never
! be lost As we continue to study and
avail ourselves of the incompatible ad.
vantages of soil and climate, the quality oi
our products will improve. AS improve
ments are made in our methods of packing
| and preparing, our markets will enlarge
| and our profits increase. But we must frs
make our way to the markets of the world
Not alone being the greatest trade center or
| the globe, it is non-partisan in CONNER
cial sense. The seller is nothing, but the
product is everything. There we should
go, and the quicker the better it will be fol
us. Once we get the entree of the trade
centers of the world we can defy competi
| ton.