The Stark County Democrat. [volume] (Canton, Ohio) 1833-1912, 1888-08-09
SOME PRACTICAL OBSERVATIONS.

In the glancing owe the columns OF
the. Repository and the NEws-DEMo-
GRAFT, you will fail to find the adver-
tisement Of a dry goods house in Can
ton. And yet scarcely a train leaves the
city for the north that does not carry
away some lady to Cleveland to do her
shopping.
Of course the Canton merchant who
can sell goods as cheap, if not cheaper
than the Cleveland merchant, does not
like to see this. Neither do we. We
would like to see every citizen of Can
ton purchase at home and encourage
the home merchant, and keep the o
ey in circulation here instead of send
ing it away, never to return. We are
constantly advocating this policy, but
the merchants of Canton do not seem
disposed to encourage us.
Some sixty days ago we received a
letter from a Cleveland advertising
agent, asking for Ii rates on a ten
inch double column advertisement for
a leading Cleveland dry goods house.
AS a result of correspondence we were
offered rates equal to those now paid
by a majority of our home advertisers.
We finally declined the advertisement,
in the hope and belief that Il own
merchants would certainly let their
light shine in our columns.
1t is a well known fact that no news
paper can be supported by subscrip-
ton alone, and i'll order to live and
flourish, a generous advertising patron
age is absolutely necessary.
1t certainly does not look well to see
a daily paper, in acity like Canton, filed
up with the advertisement of Cleveland
merchants and patent medicines. But
if the home merchant does not see fit
to use the home paper to extend his
trade, the publisher must do !one of
three things-publish his paper at a
loss, quit the business, or accept for
eIgil advertisements.
Quite recently, as we learn, the den.
fists Of Canton got together and mutu-
ally agreed not to advertise their bus
mess. Now, suppose the merchants,
clothiers, grocers and manufacturers
should do the same thing. What would
follow? There would not be a single
paper published in Canton.
II the Cleveland business men should
do the same thing, there is not a daily
or weekly that could exist in Cleve
land.
1t will be conceded that the daily
newspapers of Canton are the CHIEF
instfumentalities for advertising the
business of this city. They arC
powerful factors of the city's growth
and prosperity. If they are not meri
torious it is the fault of the merchants
and business community that ought tt
sustain them.
We ask nothing for the NEws-D DEMO
GRAFT a v what we would extend t.
contemporaries.
The point we make is this: tits to TIN
interest of every merchant and manu-
facturer In Canton to use every facilit.
to extend the trade and business OF tn
city. The most sagacious and success
full business men have always beef
liberal advertisers. There is no instru
mentality as cheap, or as succe sful il
reaching the public, as through tn
columns of the local newspaper. Th'
Yankees, of New England, are tn
shrewdest and smartest business me-
in the country and are proverbiall.
liberal advertisers. We have now il
hand the Springfield (Mass) News o
Aug. 8. Springfield is n Of tn
Oldest cities in the United States
and yet it does not humble
ten thousand more people than Canton
Yet in this old city, where bushes
men, many of them represent firms on
hundred years old, as transmitted from
father TO son, we find more than dOubl