The sun. [volume] (New York [N.Y.]) 1833-1916, 1888-03-25

ips that have ever sines been popular: notably
that nsthod, b. which on: word 9r phrsss u
rssshifsSisd sss,a ! ioS q as &c next ss e ii iSsG AND 50 q On
S;s sa.Ss:s T III; ri, S:ss. IN q. S .sS:s.i sls,. ~ 4
Siisbsst sBu%srlssi grad: q cTsnisI 6nmD,
form. that one which indicates the OF see.
Ing In The mind's eve before 2 thinGis made Just
fact fact thai : sS youns advertising AGENT diiseosorsd
tin tho young foreman. led to Mr.. Bopnsr's
the %eresntiie Ledger in t6ose days. and was =
mere weekly report OF market quotations for
q. sdiaeaii9n o. country y, MERCHANTS p1si h The
q ths paper, 70 employ Mr.; Bonner In ls4s. and
In time Pratt became 80 intensely interestedin
perfect printing pross that he willingly sold out
to Mr.. Bonner.
the sFs saes sess % nf sss y sss wG %Irish M,l s{ but d NJ.
Bonner himself Is Incl 81 ia To- !, begin ~, his pros
York, and to remark. In time the bank ,clcrE
took my book and wrote in 1t in red Ink ar
earn but m made with WHAT saved. Thor began
III tired Of catering to go limited a eirel. ~
Fanny Fern. a woman who reisned In ths world
Of letters a. no woman [eig1s so now . to write /.
offered her. $50 a column. thon SIS. and then
800. and she. avsrse to appearing alongside
mans pluck" and wrote the story. She was
paid $1,000 for q ten column story, but Il mM'0
S ssv.1,,s sSlp |. ss il s sns had = d%f assesnd.d M he s soIdsn
stairs from paradise to offer the world . celes-
tial trent, and so he began to be known. Then
q a shape ike ,hSt Of the old animproveI .lseniaa
Post, to tho, present shape. and with rapid
MSisS he most sesn read aens p are familiar e. Ris 's aiih.
when. ono hy one: the most conspicuous
arnopc than Eyerott. Dickcne. TannyROn. Hry.
IL. Morris. SAGE; Parton, lASSSC n TynS, Hoy.
Mrs. ~Southworth.. Mrs. Slgourney, and 80 on.
Mr.. Bonner's lavish payments Tor contribu-
t,yp pst ling s page. Of the 'aSiJuns one day and
5 EsTS[s 50 ss s5st !. the ss s1ss Gt ,hf P ISs, th sns IS IS he h.
This. that resulted from his new methods. Is
Ing OF, the American News Company. Its alter
President. Mr., Tousey. was = member OF tho
sGM"f SonnsrR had uf% eoneei we'd tho iSn ides Of IC GIVING
the public what he calls a taste OF u story.
s noT 1 S3scs ;h y, ,a BY rri .haI Tua S SssB eo or 50 1901 OF
s sue sesiiT"; cha atMs{ q t tie ,sssr 1Hf in 'si tale ies Could III
so different then from what It ia now that he
could take - column ~ ~ or Two n ma, NewbHrEn or
four cents q line. He began to advertise in
such cities. and to end each advertisemon with
the words. Copies may be procured OF the local
booksellers" or sentence to that effect. These
booksellers had never sold papers. but so many
persons were sent to them by tho, ADVERTISE
inents that they used to write 10 Mr.. Bonner
to send them rs many copies MS they thought
they could sell while the story rnn. Mr.. Bonner
. paI eS 4 the sir lei,sTs ever exnia IL Mf; I hoW Soo Tho hers
could 60 into the trade in newspapers. week
lies. aud magazines, and copies OF the circular
ner got; That ingenious publisher made GER
tain TO begin another exciting tale before the
first ono was concluded. and 30 the circulation
was rivcted and the great news company was
developed.
What the Ledger became. all the world knows:
1t attained n circulation Of 100000 copies. and
made its owner rich. without eyer catering TO
the erosser tastos Of tho public and without
into each new departure in his business pre-
risely to tho iimf OF his purse. Thus when Mr..
pgGii T., NJ the he a assirthin e. a .Sra n t inN $n1l him
VA esst You Just $1,000" III Sonnor, said,
~, non 4: RI t in q MI Of t he q o6 ss,a h1r. Petten-
si"" know 10 !l yon w WOW d.! 's ssi az Mp. Bonner; but
When Mr: bonner made his frs. venture in
o%aer d i'V SItq n5; S". fselo ra,t 'o Of B SssS%' the
ndiSs isssdfGi IN the T Fsioyia g. ana maj B .l%si who fSn Wes
%envious. inserted n sneering EDITORIAL casting
f fsnSy q Ps sns trS Ms' q So ths 4''S was p psEsd paid M TO-
BalloI said Tie editorial was written BY wicked !
partner. Then Bonner proved himself as good
r. enemy p as ns,i ne 81 has often shown himself a
public %injnry.", said he. No public apolTgysr ~
tcared, and Mr.. Bonner At once offered Syl-
yan,ls Cobb, Jr. the best fiction writer On the
was paying. Cobb became one OF the chief
and best members OF the L,edqer's staff.
cs When E HTw Dp1nt fyn p,ayed r. mis- wr great ,b str %a,n IN
mont; Everett was lecturing 10 rinse n fund to
buy the Mount Vernon property. He could not
have been gotten to write Tor mo:iey. 40 Mr..
Bonner said: Il will give 100000 to the fund II
you will write one rauer = week Tor q year for
the Ledger" After the year ended. Mr.. Everett
wrote for the Ledye' on his own account. Put
Tennyson *5,NOn Tor poem, Beec!ier t30.00Ofor
a novel. LonEleiiOw 1900 for some verses. the
shrewd publisher. was spending many limos rs
much in advertising. IL cost him SiO0.N0O ono
Mr.. Bonner never formulated any rules to
guide his Lie. but no says that a sentence OF
limerson's. oh. disronteEted man. whatever
you want ray the price nno take il" arrested
mind. Tho price Emerson referred 10 wa. not
dollars and cents. Mr. Eonnor 1hi:ka. hut Tho
cost IN patience. In enterprise. ~ s1li-sacri1ce.
li+l!"r says that. to do the right. square. up-
right, truthtul thing every time WAS u rule no
always Tried to follow.
has boon the sum hc rms invested in the hest OF
them. he's never bot q cont on Il race or allowed
one, to be matched for money. hi" three boys.
Andrew Allon. ,liobsr, Edwin, and i%rcderic lol-
flesh md yet hold. with 'ho owner of Dexter.
TINT there Is no nacd Tor y man to Ice II gum-
bier because lie owns q horse" Said the old
RrrT"E
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