Lancaster daily intelligencer. [volume] (Lancaster, Pa.) 1864-1928, 1888-05-14
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PHILADELPHIA, Monday May IL 1883.
Our Story to-day is veyim-
portant and interesting. You
should read it.
JOHN WANAMAKER.

We make a big break in
many prices Of Dress Goods TO.
day.
We make it. 1t is not made
for us. The whole Dress
Goods market, our stocks and
others, are passed in review.
It's wise to do it. It's done.
1t is not a reduction upon
remnants or broken lots Of odd
goods. That sort Of thing goes
on regularly here as part Of
ordinary business, and is never
advertised except as a general
fact.
1t is an offering Of quantities,
hundreds Of pieces in many
lots of assortments, every lot
complete in variety; of bar
gains, the reductions are large
enough to appear to everybody.
You know we never ask you
here to a meagre show.
Why we do it you may likely
ask. There is pleasure in bar
gain. giving, but the real reason
is, we want to sell. We always
do, and mean to more and
more.
The common shams OF ad.
vertising talk make us a little
positive about what follows.
Therefore, if you want to test
any fact as to quantities, prices,
or qualities, you may appeal, il
you please. to the highest au.
thority in the house for proof.
Scotch Surah Zephyr Cling.
hams. Several times this spring
we have told you Of the fine
cotton, the delicacy and fastness
Of the color, and the stamp o.
Fashions approval. Needn't
repeat that here-you know i
all. The fresh fact is as cents
a yard. Saturday evening they
were 40 cents. 80 inches. AL
checks and plaids, IS styles, I5e
pieces. Lot big enough t.
boast OF, small enough to clos
quick.
Scotch Zephyr Checked
Ginghams. II you know Cling
hams one of the great homes
Gingham names will come t.
your mind and you'll ask, Ar
they -? Well, no, they ar
not, but it's a bright mind tina
will say they do not bear
great trade mark. Equal
Yes, we think so. They wer
40 cents at the last sunset; 2
cents now. 80 inch.
Woodland Cotton Plaid Suit
ing; small checks with over
plaids, mostly cotton. In colo
and style nearly equal to tn
finest English Wool Suitinl
40 pieces. "a inches. tt
price is absGzrdd.@TaI cents
;. just half,
Wool Check and Overplai
Suiting. Various grays an
browns in broken checke
grounds, with overplaids
orange, black, red and whit
The effects are neat with
touch Of style. They were 4
cents, but to-day are going
IS cents. IS pieces, and l
varieties of color.
Wool Diagonals in pla
colors. Forty pieces. Assor
ted in terra Gotta, Gobelin, Sc
pent, modes, and browns. r
duced from 37t to IS cent
They were As cents a few da.
since. AZ inches.
German Plaid Beige. A
wool, ten colorings. forty piece
J They are from one Of the be
Saxony makers, and combir
the happy mediumin style, mi
way between the pronounce
:. and plain. They 60 down fro
n IS to so cents. 80 inches.
= French Wool Chevrc
Stripes. Very neat strip
: about one-half inch wide, seps
ated by hair-lines of stroI
color. Very few neater d
signs for Spring Costumes ha
been brought out this seaso
They have sold freely at
.. cents; you may take them t.
q day at SO. Fifty pieces, eig
= colors. 40 inch.
r French Prunelle Cloth. Pla
!. colors, with self-checks, vario
4 shades, including the novel lig
s. tints, with several sizes