Martinsburg herald. [volume] (Martinsburg, W. Va.) 1881-1920, 1888-12-15
ALL SHOULD TAKE THE PAPER.

read their neighbours. Too many |
others there are who have an idea
that all paper is run for is to gra
tuitonsly boom public business and
enterprise, and help to keep up a
party. They do themselves an in.
Justice, wrong the publishers, and |
panperize the community by their |
mental and business penurious- |
ness. Few country papers there are
that can keep up business system
enough to pay as they go without
persistent demand for what is due
them. In fact there is no system
among them, and in consequence
they have to labor under unnecessa.
rs disadvantages. THE HERALD
has shown that 1t can be enterpris
ing to the extent Of its means, but
it is hard work at the expense of all
its profits. We have advocated
every enterprise, consistent with
prudence and the safety of the PEG
pies interests, and now believe that
q prosperous and promising business
and industrial future lies not far
ahead of the course of this section.
To more successfully influence the
good Of the town and county, THE
HERALD should have still larger
circulation, irrespective of party.
Those who do not take it should give
1t their support the coming year and
those who are taking it should see
that it is paid for at least up to date,
or better one year ahead. Then we
can work.
Country people are too apt to com
pare the price and business of their
home paper with the city papers.
when there is no comparison. The
city papers have tens of thousands
OF subscribers, get the cash in ad
vance, and take no trade. The coun
try paper has but few thousand pa.
irons and trusts nine.tenths of them.
The city paper doesn't know or care
whether your home town is in exist.
ence. The home paper works for 1t.
speaks for it, and stands by it ever,
week IN the year.
There is nothing gives Il town
better reputation abroad and at
tracts capital and enterprise quicker
than liberal advertising patronage
of the merchants iu their home paper.
Every business man should ut least
keep his business card in the local
papers. Besides the benefit to trade.
it gives the town business name
wherever the papers go, and the
cost is comparatively nothing. The
first thing man does when he
thinks of moving to town or on.
gaging in labor or business, is to
send for a copy Of the paper Of the
toacn. Every newspaper publisher
can testify to that.
The printing patronage of the citi
zens OF town is due the papers that
are published in the interest of the
people of that town, without any
begging or soliciting in question.
The local news of paper the whole
year around is nothing more than
that much free advertising for the
town, its business houses, public and
private enterprises, church and
school work, etc, Therefore the pat
ronage worth paying for should go
to the papers and not be sent away
or given to amateurs or parties who
have no expense or other interest
except the little per cent. of profit
they are willing to work for. If you
watch the progress of prosperous cas-.
tern or western cities, it will be motto
ed that the growth andsupport of the
press led the growth and prosper
ity of the town or city. Martinsburg
with a daily or two and half dozen
other newspapers, industrial or CON-
mercial publications, would be six
times the business and manufacture
ing city it now is.
Every family in the town and coun-
ty should manage to take a paper.
and those that are able, especially
the public men and business men,
would lose nothing by taking all the
papers published in their home town
or county seat. And all the print
ing there is the papers are entitled
to, provided no exorbitant prices are
charged, and we are sure the prices
are reasonable enough. Then pa
pers could branch out and show an
enterprise to the outside world that |
would bring q new era in population
and business. Newspapers should be
conducted ahead of the times not be. |
hind. 1t takes means to go ahead.
Hon. s. B. Elkins says his scheme |
to build railroad direct from Pitts
II %