Fort Worth daily gazette. (Fort Worth, Tex.) 1882-1891, 1888-12-29

lHtlSDN htDU up 10 tlt
est standard. Appointments VIII be made
of a representative citizen from each
state and territory to preside over their
respective displays at the permanent eX-
position, and no effort will be spared by
this bureau in the matter of advertising
or management to make it the most sue
cessful move ever attempted in the ex-
position line. Every member of the in
terstate bureau is earnestly requested to
move at once in this matter and put all
possible machinery in motion through
out his state as will insure the collec-
ton and maintenance of a creditable eX-
hibit of the entire resources Of his state.
ADVERTISING DEPARTMENT.
The knowledge of how and what to ad-
vertise is matter of no small moment to
the South. 1t is estimated that in some
states during the past year $500 GOO has
been spent i'll various methods of adver-
Using, that at least one-half of the mat
ter was inappropriate and possibly three
fourths not of that class as proved at
tractive or served the purpose of its in
tention, and was therefore dumped
aside, never circulated at all and was a
dead loss; and that at least 500 600 was
spent by these states, for which they re-
ceiyed no consideration. 1t is to the in
tereSt of every state, every county and
every business to advertise itself properly.
1t is next most important that their mat
ter should be wisely distributed and sure
of reaching the points and classes for
which it was intended. Also the many
sections that desire foreign immigration
will have to provide special matter
through which to secure it, which matter
has to be placed through the special
agents of this bureau, and which must be
gotten up under arrangements made with
these agents and in accordance with the
laws governing the countries from which
the immigration is desired. Therefore it
it will be readily seen and understood
that the advertising department of this
bureau will be its first important feature,
since it will not only indicate the best
methods, but save countless thousands
of dollars to the South. 1t will be our
endeavor to select the best adver-
tiSer to be found as manager Of
the advertising department. This de-
partment will, through its employees visit
every state, city and territory, take con-
tracts for work, execute them in the most
approved style and after the most en-
lightened, attractive methods, saving to
the South vast amount of money and
still leaving something for the support of
the department. Under the management
of the advertising department it is deter
mined to have an advertising car, built
specially for the purpose, the car to be
attractive and labeled on both sides,
advertising Car, Southern Interstate
immigration Bureau, - under which will
appear the name of every Southern state
and territory. Each state will be provided
with its own space for its matter.
Said car will visit every state, city and
town in the north, east and west from
which immigration is desired, and will
advertise the South and its resources as it
have never been advertised before. In
addition this car will be at all times pro-
yided with competent speakers who will
interest and instruct the people wherever
they go. The travels of this ear shall be
continuous and it will advertise every
state, county, business and individual
interest in the Soulful the matter is only
furnished with which to do it, and adver-
tise it III Il manner that will get near to
all investors and immigrants. This car
will also advertise all our eXpOstions at
the various places and will carry itself
displays in miniature of some of the most
important resources of every state.
LAND DEPARTMENT.
Next to a perfect system OF advertising
the South, is the matter of settling immi-
grants and reaching investors and capt.
talists, and it will be the earnest and
honest endeavor of this bureau TO procure
every worthy immigrant, captiTate every
capitalist aud secure every investOr-by
having the means of doing so on the spot.
In that connection attention is asked to
the following editorial which appeared i'll
" Co
THE IMMIGRATION QUESTION.
"'The interstate immigration conven-
ton, which meets at Montgomery, Ala.
on the 18th inst. intends dealing, If the
News understands the object of the con-
vention Alright, with the important ques-
ton of settling up the moccupied
and uncultivated lands of the
Southern states. The plan of set
lands in some of the Western and North
western states has been so satisfactory
within recent years that the Southern
states are encouraged to attempt an
effort in the same direction. Compare
lively speaking, in many respects the |
spare lands i'll the Southern states pre-
sent far greater inducements to location |
than do the spare lands in the Western |
and Northwestern states, but the devel- |
Opment of the latter states through i'm
migration has been markedly far in excess
of the former. Yet the Southern states |
possess equally as good lands, have far
superior climatic conditions, and the
lands therein are capable of a greater va
riety of production. The progress
Of settlement in the older
Southern states has been very slow.
Indeed in most of them there has been
no progress made whatever in this di-
rection since the close of the war between
the states. Texas, of all the Southern
states proper, is the only one that may
be said to have attracted population and
and even in Texas the move
nent has been exceedingly limited COM
pared with the Western states.
AT an immigration convention held at
Dallas, Tex, about one year ago, gen.
aral movement on the part of the rail-
'oads and the people was organized, and
l state bureau formed looking to the
settlement of vast bodies of spare
ands held in this state, but the
,ffOrt up to this time has not re-
ulted in as much good as the merits
# the undertaking warranted. The
News in saying this does not under-esti-
aste for an instant the valuable and un-
iring efforts and personal service rem
Tered in this connection, making especial
MENTION of the individual work done by
colonel Chiffon in charge of the state |