The Mitchell capital. (Mitchell, Dakota [S.D.]) 1879-1918, 1888-01-20

to our special announcement in an
other column that we are going to use
book entitled "Our Family Physi-
cian," as premium, to all subscribers
to the Capital between now and the
first of January, 1888.
Most papers give premiums to new
subscribers only. We are going to
break the record and treat all alike. A
careful reading of our statement, above
referred to, will show how we propose
to do it.
Regarding the book, it is the best
work of the kind that we ever saw, and
and we know that in putting it into
the hands of our subscribers we are
giving them volume that will prove
of inestimable value to them-one
that will certainly save them money,
and may save life.
The offer we are making is the most
liberal made by any paper in Dakota
To give our subscribers the benefit of it
we have incurred heavy expense and,
in a certain sense, have taken a great
risk, for, in order to get these books at
such rate that we could afford to ham
die them at all, we had to buy large
lot of them, for which we paid in ad-
vance. However, this does not worry
Us. We regard our action from a
strictly business standpoint, and look
upon the outlay incurred as perma-
nent investment.
What we are after is a greatly in
creased circulation. Not one-half the
people living in the territory covered
| by the Capital who ought to take the
paper, are now taking it; and they
never will take 1t until, in some way,
they learn how valuable paper it
really is. and this they can never find
out until they have read it at least a
year. Our aim is to get them to read
it at least a year.
In order to do this, we have adopted
the plan set forth in our statement,
which is to get every old subscriber
now on our list to work for us to the
extent of getting us one new subscriber,
and to pay them for their trouble by
giving them Il $500 book, free.
There is hardly a subscriber to the
| Capital who does not know of some
one who does not now take the paper,
who could be induced 10 do so if the
matter were brought to his attention
Win you not do this work for us, that
is, see your neighbor and get him to
subscribe? You can hold out as all
inducement to him a $500 book, and
the best paper in this part of Dakota,
for a year, for S1.75. The offer is one
that not one person in thousand will
refuse if it is rightly brought to his or
her notice, and by taking single sub
scription for us in this way. you will
get a $500 book for nothing.
We urge every one of our old sub.
scribers to avail themselves of this
offer before the first Of January. 1888.
| We want to double our list this year,
and We can do it il our old subscribers
will each assist us in getting one new
name.
Will you not do so much for your fa-
yorite paper? Don't wait to do this,
The first time you are in town come in
and see us and examine the book we
offer. You will be astonished TO SEE
how large and valuable book it is
and having once seen it, you will not
hesitate about getting it. Come and
see US.
\ TO all persons who do not take the
Capital and who may read the notice
we desire to say that we mean you by
our offer, and that we especially invite
you to come and examine the book
and urge you to take advantage of oul
offer.
Aswe said before, we are making
no money this year by what we are
doing. We are simply paying out cash
for the improvement of our property
as a farmer incnrs expense to enrich
his ground, that it may bring a larger
crop, or merchant enlarges his store
and stock to win more trade
What the soil is to the farmer anc
the store and stock are to a merchant
that the circulation is to newspaper
We are working eur field and enlarg
ing our store and stock, and are paying
good wages TO everybody to- help II!
along with the Improvements.
Put in a few hours for us. and come
and get your pay.
THE MITCHELL PRIATING Co.