The Indianapolis journal. [volume] (Indianapolis [Ind.]) 1867-1904, 1888-08-19

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so there is no great shame in confessing TO
twenty-five. Nevertheless, the boards will be
venturing on dangerous ground. aud all the
more so as they are to be COMPOSED in part OF
women. Seriously. a vast amount of good will
be done by these Methodist deaconesses, il they
half fulfill the expectations Of the several
bishops mainly responsible for their creation.
and they will make the lives of poor ministers
wives worth living by relieving them OF their
burdens Of duty.
Belva Lockwood is running around here for
the presidency in q manner that seens to show
her to be really in earnest. She doesn't go so
far as to say that she expects to be elected. but
she acts and talks like a candidate who felt sure
Of being voted for to an encouraging extent.
she has no companion as yet on her ticket Mr..
Love. the gentleman who was nominated by her
convention for the vics-presidency. has declined
to pay any attention at all to the matter. He
will not even write a letter rejecting the nomi-
nation.
That Is not treating a lady with politeness,'
Mrs. Lockwood said in my presence, land I
shall not delay much longer in getting another
candidate"
Will the substitute be manl' was asked.
II think 90 was the reply.
1T would be easy enough to get a representa-
tive woman for that purpose. but it is better to
show the country that men MS well as women
have espoused cur cause 1t has been suggested
to me that the Equal-riehts party fuse for this
campaign with the Prohihitionists. How could
that be donel Why. it would not be at all diff
cult II General Clinton B. Fisk. the Prohibit
ton candidate for the Presidency. would not
take the second place on our tisket. / would be
willing 10 do so myself, and let him head the
combined ticket. Mr.. Fisk is of our way OF
thinking, anyhow. He believes that women
should vote and have all the other rights that
belong to men. In several speeches within the
past three or four years ne has strongly advo-
Gated equal suffrage. aud | personally know MIN
to be quite enthusiasts on the subject. There
is Tot a thing in our platform that's not in accord
with his views. On the other hand. we women
are heart and soul with the Prohibitionists. So
there is perfect harmony between the two par
ties already, and why should we not amalgam-
atel AS l said before, if General Fisk does not
feel like giving preference to a lady, / will cheer
fully drop down 0 peg and take the nomination
for the vice-presidency. letting him 60 to the
front"
Have you made any overtures to General
Fisk"
Not yet; but If you are going to publish
what l say about it, l will send a marked copy
of the paper to him, and he can make whatever
response he chooses. He will be sure of q well
come il he will come to us."
Speaking of the practical value of newspapers
as mediums of specia. communication, permit
me to tell how one of our dry goods firms fell in
to bankruptcy. j. g. c. Johnston used to
have q store down Broadway, near the great
Stewart establishment. 1t was small at first,
but the proprietors went into newspaper adver-
Using with ali the might and dollars they could
command. Their business grew rapidly under
this Indictment, and they took in adjoining
stores until they had very spacious premises. In
a period of not much more than ten y ears they
cleared half a million dollars. and w0r0 rated
among the solid mercantile firms Of New York.
Then they moved to q new houee furth err up
Broadway, continued Their policy OF advertising
freely. and for awhile their prosperity increased.
Then one of the brothers. composing the firm
died. 1t was he who had originated and main
tanned the profitable system of publicity through
the newspapers. The survivor was of a
different way of thinking. He acknowledged
been made by advertising. but he held that.
once thoroughly established, the heavy ex-
penditure might safely be cut of. So the name
of Johnston disappeared from the public prints.
simultaneously shoppers began TO neglect this
store. Traffic fell off RAPIDLY during the two
years of the new management, and at length it
dropped to proportions that were disastrous.
The capital of the remaining partner has finally
become insufficient to tide him over the dull
summer months, and he has had to get an ex-
tension from his creditors. There you have q
demonstration Of the fact that a big retail bust.
ness canIot be done in New York City without
extensive advertising. Women read the ad-
vertisements, and then go to see the goods tina,
are thus offered. OF course, the successful ad.
/ ~vertlsnr must not DO a liar. His wares mast be
| exactly what he advertises them to be. Womer
are quick to resent misrepresentation. and il Is
better not TO advertise at all than to do 1t un.
truthfully. / have seen within q decade &C
many thriving businesses built up by a judicious
use of the printers Ink that it surprised me
when j. 81 G. Johnston stopped using it, but
there was no surprise to me in their failure as g
consequence. CLARA BELLE.