The Memphis appeal. [volume] (Memphis, Tenn.) 1886-1890, 1888-03-25
BETTER THAN RAILROADS.
MANUFACTURING ENTERPRISES TIE
THING FOR THRIVING MEMPHIS
Gentlemen Who Take This View Of the
Situation and Have Put Their Ideas
Into Tangible Form-The Dean Lilly
Coffee and Spice Company.

Nothing succeeds like success. The
success Of the Dean-I4illy Coffee and Spice
company in new line OF manufacturing
in Memphis is worthy Of mention, espe-
cially at this time when so much is being
said about the growth and prosperity OF
our city.
We contend that the successful estab-
lishment OF dozen or so manufacturing
industries, be they over SO small, giving
employment to the youth Of both sexes,
distributing their products throughout
this and the adjacent States, would be OF
more advantage, in commercial sense,
than the building of a railroad, or even the
construction OF the much talked OF bridge
across the Mississippi river. And in this
connection we may state that in the
short space OF one year, the Dean-Lilly
Cofiee.and Spice company have carried
their banner through the States OF Ten
nessee, Arkansas, Mississippi, Louisiana,
Alabama and Texas. More than 900 mer-
chants throughout these States are now
handling their goods They give employ
ment TO twenty-five persons OF both sexes.
More than fifteen years ago Mr. William
Dean, the present head OF this enterpris-
ing company, while then in the grocery
business, began preparing himself in
practical way to some day conduct large
manufacturing business in this particular
line. lie first commenced by learning all
|. about the blending and roasting OF the
Various descriptions and grades OF coilees.
Then teas engaged his attention, and by
being constantly engaged in catering to
the wants and tastes OF the public, he soon
discovered the reason why so little OF that
n Ill ~. In
that the dealers generally gave little at
tention to selecting this article, and as H.
required a special training TO acquire a
knowledge OF ii, the consumer rarely got
anything better than an adulterated article,
entirely unfit for use.
In order 10 remedy this inasmuch as his
trade was concerned, Mr.. Dean went prac-
tically TO work TO learn oil he could about
tea. The result was that in a few years he
succeeded in building up very large tea
trade, and at the same time acquiring q
knowledge OF the article not otherwise at
tanned. lie made many trips 10 the larger
eastern cities and examined their spice
mills and other machinery 10 as 10 be pre-
pared when the time came TO get the best
Of everything in that line, and leave moth
ing undone in the way Of preparation TO
make the enterprise a success. In fact, IL
might be said OF him as Cheap John, the
great auctioneer, said OF the maker OF the
knife he was about 10 offer for sale "lie
served seven years as an apprentice, seven
years as a journeyman and seven years as
a boss before he undertook TO make such
an article" SO II might be said OF Mr..
Dean. lie spent long apprenticeship In
the service Of this community before un.
dcrtaking the manufacture OF the special
line Of goods the Dean-Lilly Coffee x Spice
company are now putting on the market
For the flrst time IN the history OF Mem
phis the consumer can get pure and fresh
ground spices this company having the
only spicc-mills in the southwestern
pure and wholesome spices are ground
daily, and can be found in almost every
grocery in the city, Us well as the sur
rounding country.
This company are the manufacturers o
the celebrated brand Of silly" baking
powder, which, for purity and strength
cannot be surpassed. They are also pre-
pairing for the spring and summer season
when iced tea Il in demand. Their cele
bnted Empress blended tea, blended &c
coriing TO an old English formula-thil
tea viii be found possessed Of superior
drinkingqualiiics, and the consumers wh'
are not now using their manufacture
would do well 10 ask their grocers abou
them.