Evening star. [volume] (Washington, D.C.) 1854-1972, 1888-03-01
A FEW WORDS 10 ADVERTISERS.
AN UNPAnALLELED SHOWING.


n tme ~ Ortos
Withentire confidence The W AsHrseroS EVENING
STAR Is presented TO the public as the best local
advertising medium 70 be found In the whole range
OF Journalism This claim Is based upon certain
firmiy-estanlished fActs. which are wen worthy
the consideration OF all persons Interested IN CON-
municating with the pubic In regard % any bus.
ness proposition whatever. n rests primarily ON
the broad and solio foundation that rHs star CIR.
cuiates in the city where printed n LANCER number
OF copies In proportion 70 population than any
paper in the world And not only Is its circulation
the largest and FULLEST but Il Is also the nRsr since
the paper goes not alone into the hands OF the
people OF the District Of Columbia as a BODY, but
into their homeS-int the families OF all classes
and into those OF the money-spending as well az
the money earning portion OF the comlnunity.-In
LANCER ratio than any daily journal OF general
circulation that can be named. BY reason o, the
local. domestic, and foreign, It's independent and
fair treatment OF all public questions, its inteli-
gent and effective devotion TO local interests and
Its close attention TO matters with which the
household, and especially It's lady members. are
concerned The STAR Is everywhere recognized
and admitted to be. In every quality, the leading
and favorite newspaper OF the National Capital.
alike in the counting-room the workshop, and the
family circle.
In support OF these statements attention Is in
vited TO the tables below. They not only show the
circulation and advertising patronage OF the paper
for the several years named. but, by tie remarka-
BILE increase shown In both dep lrtments IN each
month over the corresponding month In the pre-
uous year, they also illustrate. I'm the most for
chile manner possible, the esteem In which the
paper IS held In the city OF tie home and by those
who are best able TO Judge OF its merits as news
paper ana It's value as an advertising medium
These are the figures referred to, with which
comparison is challenged:
DAILY CIRCULATION IN lss5-s0-s7.
IsSS. 1856. 1857.
JANUARY ..............20, Asa 23,:BSs 23.s,o
FEBRUARr.............s2.0 2s 2s.3aI as.ass
MARCH. ., $40 23.5ss 2S.Oos
APRIL. 2a.s2s 23,5,3
MaY.-..-...............22 .s7s 2s.35s 25.ss2
III 1913 23.se2 23,II6
JULY---.......-. .aO6 23.lS6 2t.Ss0
AuGusr...... ,ii5 22,s6i 2i.s5s
SEPTEMBER .............2I 1888 22.302 2t.so5
OCTOBER. ~, 2t.soI sI.~es
NOVEMBER. .22.0ss 23.65I 25.6s,
DECEMBER $4,000 2i.sss Ia. ts6
Daily average ..... -. LIS 23.ss2 25.ssi
Increase. ........... l.5jS I.S03
NUMBER or NEW ADVERTISEMENTS PRINTED IN
1855 -'s6 ~.
1855. 1886. 1857.
JANUARY. 2,ss5 5000 3.sI5
FEBRUARY. ASIA 3.O6t 1917
MARCH LBS 3.sO6 s.B69
ArRn...... .3.G,s ASS 5.sss
SIS A.Iss 3.3s5
JUNE .....-.........--......-3. 47a 1855 4,522
July ........................3. O63 3,235 3.3si
AUGUST. 900 2,ss2 3.Ise
SEPTEMBER. .-3.sIO 4.2Os s,5Is
OCTOBER. .31a 4,ss9 5.3I3
NOVEMBER ...............3,SaS f..50 3.03>
Total. .4SS 45.S10 5s.O3s
rncre.se !. 81. - a..
City and County Of Washington. District Of o.
toabia, IS:
I solemnly swear that the figures In the above
two comparative statements are true and correct
in every particular. F.B MOVES.
Treasurer Evening star Newspaper Co
Sworn TO and subscribed before me this eigh-
teenth day OF January, A. ID. 1855.
A. { SO Hasl Public. Ss seanl
OF the total circulation given above, the booksof
the establishment show that an average OF s.623
copies were regularly delivered each day by car
rers at the homes OF permanent Subscribers within
the city. or the remainder a daily average OF
6,42I copies were sold at the ONCE In the hotels
and railway stations, &C. and on the streets. by
newsboys. making a grand total average within
the city OF 2s.OsS copies daily, and leaving an
average OF 1,43s copies to be sent regular sub
scribers beyond the District lines by mail, express
and railway trains.
In addition TO the large and constantly increas
ing fixed subscription list above referred TO. &c may
be said that OF the 4eI copies sold within its lin