davidaulloa/AmericanStories huggingface dataset:
Morning journal and courier., 1888-03-12
ssSNAP ADvERTISING."

By ". H. Brearley of <sThe DetroId Evening Journal.'' The origin and significance of the word Snap" as describing all advertising schemes of doubtful paternity and value, whether they pass under the nams of newspaper or otherwise, is matter not easily determined. There is no doubt of it's antiquity, however, for we read that Sampson was an unusually active eanyasser among the Pnilistines with his jaw bone. If he had not made an error of judgment and pushed his talking to fatal results he could have gathered them in again the following year. Modern schemers are wiser.
 Under this classic designation, therefore, all those schemes should be grouped, con corning whose reason for existence as we'll as their value when they have been safely sc eoucned. much abundant light was thrown upon by the question of certain eccentric minister and the answer of an opportune small boy.
 The minister began speaking by thrice propounding, with great deliberation, the following startling query: "Why was I born?' "Why was I born?' s.Why was I bornP' The answer came in piping voice from the boy in the gallery-"I give it up"
 It would be manifestly unjust if the ad- vertiser were to initiate the small boy and Hgive up" as worthless every snap adverti- sing scheme that presented itself, but he will be saved from many mistake if he should pause long enough before ''snapping" them up, to ask each scheme three questions. Two of the questions have already been sug- gested. First, has it any reason for being in existence apart from the sale of the sdyerti sing it contains? Second, has it a relative value that just16es the investments; and to these should be added the third, viz: What assurance is offered that the contract will he honestly carried outa
 will treat briefly of these three divisions ill their order, for an advertiser should base his decision upon fair consideration of, not one or two, but of all these points
 First then why was it born? The newspa- per, the book or the programme that is is- sued to meet real or fancied demand of readers has ia it the element of legitimacy. With varying limits anyone of these bears nized line of railroad in contrast to scheme for fifty or one hundred advertisers to club together and build road of their own for the sole object of riding over it once, after which the road is to be abandoned To make the comparison complete it should be added that the contractor who builds and wrecks the road is the only one who makes any money out of the transaction, and also that the trains on these snap advertising roads often start out well but never arrive at their destination.
 Second, relative value. I ana not prepared to say that value should invariably be rigid 1y held down to 8 commercial standard. Personal considerations, reciprocation and the desired favor or business of the publish CT has certain place in this very difficult problem. These considerations cannot be reduced to figures for the sake of the con- parison, however, and the money thus ex- pended should be charged to charity and not to advertising.
 Let us be charitable enough to shut our
Morning journal and courier., 1888-03-12
Monday, March I2. Isss.
HOW NOT TO DO IT.

Senator Cockrell of Missouri has done g
 much needed work in calling attention to | the manner of doing business in the public departments at Washington. It seems to be
 as bad as the methods which prevailed in England's 'oircumlocution office"
 It is related, for instance, that when . 8 clerk in the land office wants some informa- tlon about an account he, using a blank pre- pared for the purpose, asking for the eerti6-
 cate from the register, fills it out and places
 his initials thereon and sends it to the chief
 of division, the assistant chief receives it.
 initials it and sends it to the law examiners.
 one of whom initials it and passes it to an
 other, who also initials it and sends it by
 messenger to the office of the commissioner of the general land office. Here clerk
 stamps the name of the commissioner there on and returns it back to the division of &C.,
 counts, where a clerk makes an entry on
 record of the same and of the name of the
 clerk who prepared it and hands it to another
 clerk who records it in full in the record of
 letters written, doubtless with all the solen1- nifty of last will and testament, initials it and hands it to another clerk, who takes a letter-press copy of the same. Then it is en- closed in an envelope and sent to the register Of the treasury, where an answer is prepared and mailed to the commissioner of the gene ral land office. When the answer is so re- ceived it is delivered to clerk, who delivers 1t to another clerk, who places around it a jacket, stamps thereon the date of it's receipt and it's index number, entering it on record book called numerical index, showing date, number, the department sending it and the letter of the division to which it is to be sent, and makes brief on the back and hands it to another clerk. The latter enters the brief in full on record book called register of letters received, the division to which sent, the department sending it and the file number and date of the report, and then sends it to the division of accounts, where. it is again entered by clerk in record book (register of accounts and letters received), and also in an index of letters and accounts and letters received, so checked on the jacket and then delivered to the clerk who prepared the original request to the register.
 There ought to be simpler way of getting information than this. No wonder that with such system it takes a long while to do any business with the government.
Morning journal and courier., 1888-03-12
MORNING, MARCH l2, 1888

She must fight for her life. The war may be again postponed for 8 time, but sooner or later it must come. There is no escape from if
Morning journal and courier., 1888-03-12

37 pieces elegant new shades, all wool Hen riettas, very wide at 75c per yard. Thi grade sold at $1. 4S pieces superior grade Gall new colors Henriettas, 46 inches, at $1; sold in thi, city as $1.25.
Morning journal and courier., 1888-03-12
SPRING HELPS.

A good Coat helps us out and sets us be- fore the world in good trim Man owes it to himself to ward off early-year chills, and he owes it to his neighbor to dress well. Every thing neat and tidy, every man we'll dressed. adds to the pleasure Of all. We come at once to the point and introduce what may prove to be valuable acquaintance and companion, namely, our
 Putnam Spring OvercOats. in two colors, or styles, to suit complexions "a dark and light. Considering the price Of these coats they are head and shoulders above anything offered. Stylish makeup and shapely fit. Durability is a strong fea- ture. They have been sold elsewhere for $1O and SIP. You may choose the dark mixture or the silver gray for s7.5O.
 English COserts.
 These are not only the delight of fashion able wearers, but good, substantial, hardy coats. Our brisk young men and our stu dents take to them with much eagerness. Softly rolling collars, strap seams and satin sleeve lining. Sell regularly for $25. Light and dark. Price $15.
 The Great Medium.
 This is our Pomeroy evercoat, light weight for spring wear. It has satin sleeve lining and is silk faced. The goods have Scotch finish. As coat for all purposes it is st the price simply incomparable. It will stand much rough wear and still look we'll. A twelve dollar bill will buy it. If you have not $12 bill we will take other money.
Morning journal and courier., 1888-03-12


 it.
 The committee of the Massachusetts Iegis lature on election laws will give hearing this week on the order relative to such legis. lation as will authorize legal voters owning real estate in cities and paying tax thereon to vote at municipal elections in said cities, notwithstanding that they may vote and have legal residence elsewhere The Boston Her. aid thus reasons concerning this important matter: This involves 8 change in our system of government that ought to be carefully con- sidered before it is made. In one way it is a reversion back to the old idea of property rather than manhood suffrage Theoretically we have discarded in our State system the property qualification test, although in prac- tice we illogically retain it in the requirement. of poll taxes. But the tendency of the times in this as in other countries is toward an &C., ceptance of the theory that all men who are not for well understood reasons legally inca pacitated have the right to decide who shall be their rulers and by suckl choice what amount of taxes shall be raised for the pay ment of public expenses. Now to give to those who are owners of property the right to cast two ballots, for this is what the pro- posed change in the law would practically amount to- while it might under conceivable conditions be wise change to make, is none the less departure from the theory referred to above, and hence demands on the part of our lawmakers much more careful considera- tion than if it was a proposition which ran in line with current usage
Morning journal and courier., 1888-03-12
4 TRAVELLING PAWN SHOP,
RedeeminE Watch from Q Gripsack that the Elephant Had Walked On

Redeemins a Watch from a Gripsack | that the Elephant Had Walked On. From the Louisville Courier Journal
 l Speaking of show people, there is a man
 named Butcher who travels with cireuses
 and the like, and makes money by acting as
 pawnbroker to the performers and employ
 es when they get hard run for money He
 was here with Colvin & Doris last year. He
 carries his pledges in a gripsack, which he l digni6es by the name of ''doodle sack. "
 He IS recognized as quite & character by | show people generally, and despite his oc- cupation is Q kind hearted, good -humored old fellow. Before the days of sleeping cars,
 when circuses travelled by rail, there wasn't much room for diversion, and Butcher and the boys were wont to invade the privacy of the elephants car and have quiet game of draw. On such occasions the elephant keeper was always present, and 'Butch" carried his doodle sack" with him. One night while they were playing the train came to rather abrupt stop at water tank and the elephant, swaying back and forth, placed one of his huge feet plump on "Butchs" sack, which was lying by his side, and ground it's contents to atoms. The sack contained a number of pledged watches, in addition to other articles of value.
 Seeing what had happened, the boys ar ranged joke on the old man. One of them who had watch pawned approached him with roll, apparently consisting of $5 bills, but in reality was nothing but & wad of paper, with $5 bill for a wrapper, and de- manded his watch. The old man was too sharp, and insisted that he wouldn't give up the watch until he had the money in his hands. Of course the fellow didn't have it, and the plan to annoy Butcher failed Then the boys put their heads and purses together, and succeeded in raising money enough to enable one man to take out his watch, and placed it in charge of one of their number, whom they accompanied to see the fun. Here, Butch," said the conspirator, s.I want my wsteh." 'tAll right; where's the naoneys" Right here. old man How much have you got against me2' ''Forty dollars" said Butcher. ''Well," said the snowman, counting out the money, '.here it is Now, where's my watcha'' Butcher knew what was up. He looked at the fellow for mo- ment, picked up the money, and said: s'There's your watch in that there bag. You kin jist put your hand in and git it out, but l look here, sonny, don't you take nary wheel nur jewel that don't belong to you" With l that the boys gave it up and let the travelling l pawn shop alone.
Morning journal and courier., 1888-03-12
REAS SO NS Why Ayers SarsapariIIa is preferable to any other for The cIIre If RIood nieooeoe

me cure or Blood Diseases.
 Because no poisonous or deleterious ingredients enter into the composition of Ayers Sarsaparilla.
 Ayers Sarsaparilla contains only the purest and most effective remedial properties.
 Ayers Sarsaparilla is prepared with extreme care, skill, and cleanliness. Ayers Sarsaparilla is prescribed by leading physicians.
 Ayers Sarsaparilla is for sale everywhere, and recommended by all ffrst-class druggists.
 Ayers Sarsaparilla is a medicine, and not beverage in disguise.
 Ayers Sarsaparilla never fails to effect cure, when consistently used, according to directions.
 Ayers Sarsaparilla is @ highly con- centrated extract, and therefore the most economical Blood Medicine in the market.
 Ayers Sarsaparilla has had suc- cessful career of nearly half century, and was never so popular as at present. - Thousands of testimonials are on file from those benefited by the use of Ayers SarsapariIIa.
 PREPARED BY pr. J. c. Aver & Co.,, Lowell, Mass, Price $1; six bottles, $5. Worth s5 bottle.
Morning journal and courier., 1888-03-12
Gents Teck Scarfs,
VOL. LVI.

in good styles, at 17c each. This is job lot of only 25 dozen, and as they are regular 25c scarfs selections will have to be made at once.
Morning journal and courier., 1888-03-12
KDITORIAL NOTES.

John L. Sullivan had the pride that goes before fall Boston is getting good deal of sympathy.
Morning journal and courier., 1888-03-12
MADAM CLARK
 OF HARTFORD, The Gifted Magnetic Healer. Business and Test Medium.

is now located at 9s ORANGE ST. Madam Clark's remarkable magnetic powers have won for her the unqualified approval of the press and public wher- ever she has been located Office hours to 12 a. H
 3to and to p. m, Terms $1. Magnetic treat ment $2 f5 If
Morning journal and courier., 1888-03-12
MEANS DYSPEPSIA KILLERS

Prepared by Dr. Mark Woodbury; put up in Loz- enge form in little boxes convenient to carry Agreeable to taste, perfectly harmless and sure to cure Dyspepsia and Indigestion. You should get a box Only 50 cents (JraI box 25 centsl sent to any part of the United States receipt of price by Dooittle Smith, 24 and 26 Fremont street, Boston Mass. jat9 nr
 n Y
Morning journal and courier., 1888-03-12
@edtCa1.
CLAIRVOYANCE,

MRS. J. J. CLARK, Business. Test and Healing Medium, 22s GROWN STREET, convinces all who visit Ter that she is genuine clairvoyant. Do not fail to see her even if you have been disappointed with others. Hours to 12 a. m., 2 Ito D. m. and evenings. Diagnosing by lock of hair by letter
Morning journal and courier., 1888-03-12
ghe 5nnrna1 and Gnurier

DELIVERED BY CARRIERS IN THE CITy, 15 GENTS A WEEK, 50 GENTS A MONTH, $s.OO FOR SIX MONTHS, $6.0O YEAR. THE SAME TERMS BY MAIL
Lancaster daily intelligencer. [volume] (Lancaster, Pa.) 1864-1928, 1888-06-21

13 EAST KING STREET,
Commencing Thursday, June
2Ist, and lasting until July sd.
The extreme low prices will
terminate this sale before.
Over 200 dozen Of Ladies
fine Jerseys will be sold at a
great sacrifice.
Read these reductions, and
come and see them.
The prices must either sell
them fast or not at all. There
fore you must avail yourself OF
this chance at once.
All fine black and fancy Jer-
seys reduced to less than cost.
One lot of about 10 dozens,
ranging in price from $3.50 to
S4, have been reduced to
actual half price" $3.50 to
H75c.; s. to 81; $3.50 to SI.25;
So to $3.50.
Fine imported Worsted Jer-
seys, reduced from S3.75 to
So oS.
Cashmere Pompadour Front,
reduced from s. to S2.57.
Military Beaded Front, re-
duced from So IS to S2,eS.
Military, red, from S2.75 to
81.
Norfolk, with belt, reduced
from S2.5o SI.99.
Cashmere Coat Back, extra
fine, reduced from s. to SI.o9,
from SI.75 to SI.56, from SI.5c
to $I.2o.
Pompadour, braided front
and lapel, reduced from s. tc
$I.5S.
Braided, reduced from SI.7s
to sI.29, from $3.50 to SI.I9
from Sf.25 to 93c.
Pompadour reduced iron
$I.75 to SI.29, from $3.50 te
SI.I9, from SI.25 to Soc.
Navy blue, fine worsted, re
duced from $3.50 to SI.I9.
Navy blue, braided, reduce'
from 81 to SI.5S.
Cardinal, fine worsted, re
duced from SI.25 to Soc.
Cardinal, braided, reduce
from $3.50 to SI.I9.
Gobelin and Tan color, re
duced from SI.75 to SI.2o.
Pompadour, plain and en-
broidered, reduced from Is
62c.
Plaid and Checked, reduce
from so to SOC.
ASTRICH'S ?. 0. 7,
Lancaste
Lancaster daily intelligencer. [volume] (Lancaster, Pa.) 1864-1928, 1888-06-21
pe,,,uc,,oo on Hmer,csn roresss.


General James l.. brisbane hss just pub
lished q book on "Trees and Tree Plant
ing" He gives IN Interesting account Of
the variety OF trees to be found In the virgin
forests Of the United States and the ranges
Of soil in which they will fiourish best.
Hut what 10 OF most importance are the facts
he furnishes OF the annual destruction OF
our forest trees. Coming eastward, after .
four years' tour OF army service on the
trssleas plains OF the West the contrasts
OF forest growth and the rapid disap-
pearance OF densely y wooded tracts during
lie scjourn on the frontier induced
him 70 gather statistics on the subject and
print them a. warning OF the conseq quences
that must speedily ensue. Computing the
enormous quantity Of timber cut for build
ing purposes, for railroad ties and for the
fencing In OF farms, the statistics that ho
gives show that every year We strip eight
millions of acres OF trees and plant leos
than one million OF acres 70 replace them.
The end" he says, " is 30 plain even fool
may read II ~ he runa" And the work
goes on. The greater part OF the northern
pine Is gone, and the hemlock II fast disap-
pesripg. Resort ID now hsd to the south
ern pine forests, heretofore scarcely touched
by the woodman's axe, and the hardwood
forests OF the North Carolina mountains
This incessant slaughtar is not only chang
ing our climate, but is dry Ing up the sources
OF our nAvtgable rivera
Lancaster daily intelligencer. [volume] (Lancaster, Pa.) 1864-1928, 1888-06-21
TAssHAEusER BEER
Tannhaeuser 7
GRADE MARK)
B. & E.
B. co.
THE BEST BEER BREWED.
RAr6nfF n Rn6Al RrAvin6 IN
BerSnsr / Rnsel Brewing Co.


pr; u. A. Hare. demonstrator Of .experimsn.
diagnosis in the University OF Pennsylvsnia,
Z. 70 .Sch
scnSiiS e. :" OF mia % .Sd char
" upsettinS the stomach. The ne Writsr IN has. y.
therefore. attempted 70 decide this question.
Before passing TO q direct consideration OF
il S that rev snI phy co
and therapeutical points bo brought forward.
tSs Y One that At, SShS .s:
and while these facts seem somewhat paradox.
ical they are. in reality, perfectly logical, FOR
digestive fiuid on which the alcohol may sci,
tity Of that fuid. secanso Il is snrfoundsd md Sv
glass walls. In the stomach the alcohol acts
quite as much on the digestive ferment % IL
ence Of that viscus. excites the gastric glands
to such an extent that an oxcees OF Rastrto
20 o,ssf
the action OF the spirit on the living Tissues is
greater than It's action on the digestive fer.
Theoretically, alcohol phould never be used
In indigo stion or in conditions OF gastric weak.
OF nSdsl o
these circum stances, and. very properly, too
gives the stronger aicoholic preparations in.
brandy or whisky in the d rst siasss. almost
s.olely for the purpose Of increasing diges
II is also known. by those interested in such
matters in the profession, that beer aids diget.
tion but little. or at all. by means OF Its sIcO
hol, nee that constituent is present in so al.
iuted form ana in such small quantity that
1t can neither a'd digestion 10 any extent bv
acling on the coats of the stomach nor retard
1t by iDf uencing the digestive nuid. 1t shouid
not be forgotten that while all alcoholic fiuids
Theoretically retard gastric diges lion, that
beer does so much less than brandy or whisky
owing to Its small amount OF alcohol, and
while, as has already been shown. this fact
rather obtains against its practical use, that
this Is overcome by the carbonic acid and BIT
ter principles OF the beer. which stimulate
excite and act as bitter tonics on the gastric
glands.
Beers. TO be wholesome. should, therefore,
contain carbOnic acid ana bitter princip'es To
fair degree. the alcohol taking a subservient
concerned.
To sum mp the results OF these experiments.
We md that the beers examined varied In
their action as much as hfty-nine minutes,
ana hat While most beers do not retard diges-
tion IN all probability in the stomach, that
others. such as those mentioned in the irst
rally.
Thus. in the case Of the BERGNER EN.
GhL BREWlNG COMPANY's Tannhaeuser 1t
Will bs noted that even in the test-tube the
average delay in gastric Dig stion eQualed but
MJNJTTE qO NECONO0
Lancaster daily intelligencer. [volume] (Lancaster, Pa.) 1864-1928, 1888-06-21
MINUTE 80 SECONDS.

From Medical Ne,ps. June II.
THE TANNHAEUSER BEER is
Special Brewing of the BERGNER
Il ENGEL BREWING COMPANY,
and unquestionably the Finest Light
Beer extant. 1t is brewed from the
finest Pale Canada West Barley Malt
and Saazer Hops, and highly recon-
mended for its tonic and nutritive quail
ties.
Lancaster daily intelligencer. [volume] (Lancaster, Pa.) 1864-1928, 1888-06-21
wond.rfo,, A BOOK q, on. Reading

What acquire the substance OF a difficult
book at one reading! Yes, without any doubt
This can he accomplished by Prof. A. Loi-
sette's system OF memory training. The pro-
lessor has taught this marvellous method to
immense classes at the principal colleges OF
the country. to classes OF l.0s7 at Baltimore.
] l,OO5 at Detroit, 500 at Philadelphia. lll3 at
Washington, 1,alG at Boston, etc. He also
teaches It perfectly by correspondence. The
method strengthens the memory for every
service wIite for prospectus TO Prof. A Loi-
sette, 81 fifth Ave-, New York.
Lancaster daily intelligencer. [volume] (Lancaster, Pa.) 1864-1928, 1888-06-21

WOMAN.
when Eve brought woe 70 AL mankind
Ola Adam called her woemAni
un, -hen she voocd with love 90 KIND.
he then propounced IL WOO man.
Rat now, with folly ana with pride.
1betr husbands' pochets trimming,
The ladies' are 30 foil OF whims
That people call them whim-men'
-From he Chicago Herald
JUNE el.
SAID he: "pid you rccollect, my dear,
hat this is the longest day in the year.
And 90 happy one that LII never regret II ~
al did know" said she, "but you made me
forget itp'
FROM the Century.
Lancaster daily intelligencer. [volume] (Lancaster, Pa.) 1864-1928, 1888-06-21

Rupture cure guaranteed by Dr.J. b. Mayer
S3l Arch street, Philadelphia. Ease at once.
no operation or delay from business, attested
by thousands OF cures after others fail, advice
free, send for circular. marl0lyd&w
Lancaster daily intelligencer. [volume] (Lancaster, Pa.) 1864-1928, 1888-06-21
SUMMER RESORTS.

rHICAGO COTTAGE,
~ NEAR rHE EEACB,
ls6 6KENTUCKYANE All .NTlCCltl Nj
HOME LIKE, ELEG sSTCulslNE,
isT-smoTu IhSS MRs. JOHN A. SrAHL.
Lancaster daily intelligencer. [volume] (Lancaster, Pa.) 1864-1928, 1888-06-21
the Hsudsomest LADY I'm Lancaster

Tho HAndsOmest Lady IN LAncastor
| Remarked to friend the other day that she
knew Kemp's Balsam for the Throat and
Lungs was q superior remedy. as II stopped
| her cough instantly whom Others had NO effect
whatever. 30 to prove this and convince you
| of its merit, any druggist will give you Sam
| pie Bottle Free. Large size SOC. and d. 10.
St. Paul daily globe. [volume] (Saint Paul, Minn.) 1884-1896, 1888-04-18

NATIONAL INVESTMENT COMPANY
M . N E Y TO LO a N,
On improved real estate at lowest current
rates. No delays.
Room %, Communication Bank
PETER BERKEY. President
C.G. JOHNSON. General Manager