Evening star. [volume] (Washington, D.C.) 1854-1972, 1888-05-10
A FEW WORDS TO ADVERTISERS.
AN UNPARALLELED SHOWING.
The Beet Local Advertising Medtaas
tn the World.

withentire confidence Tur W asHrSoroS EvrSrss
srARis presented 10 the pubic a. the best locsi
advertising medium 20 be found in the whole range
OF Journalism This claim Is based upon certain
nrmly-estaolished facts, which are well worthy
the consideration OF all persons interested IN com
municating with the public in regard TO any bus.
ness proposition whatever. II rests primarily 90
the broad and SOLID foundation that THr STAR cir
culates In the city where printed a largrr number
OF copies In proportion to population than ang
paper In the world And not only Is rs cirulatiOa
the largest and fullest but SC Is also the nSsr. sincs
the paper goes not alone into the hands OF The
people OF the District OF Columbia as BODY, bui
into their homes-ipto the families Of all classes
and into those OF the money-spendins as well a.
the money earning portion OF the community
a larger ratio than any daily journal u genera
circulation that can be named BY reason % The
fullness freshness and reliability OF it, news
local, domestic, and foreign. IT'S independent ana
fair treatment OF all public questions, Its IHteIll-
gent and effective devaion 10 local Interests. ana
its close attention TO matters with which TIE
household, and especially It's lady members. are
concerned, THE STAR Is everywhere rocognIHrI
and admitted 10 be-. in every quality, the LEADING
and favorite newspaper OF the National CapItsl
alike In the counting -roo, the shop. and lie
family circle
In support OF these statements attention isIs
yi'ed 20 the tabesbeiow. They not only show tue
circulation and advertising patronage OF the paper
for the several years named. but, by the r,marka-
Die Increase shown In both departments In eanh
month over the corresponding month In the pro
Sious year. they also illustrate in the most Too
chile manner possible the esteem In which tbs
paper is held In the city OF It's home and by thoss
who are best able to judge OF its merits as news-
paper and its value as an advertising meiiuIa.
These are the figures referred 10. with which
comparison Is Challenged:
DAILY CIRCULATION IN 1ss5-so ~.
1886. 1856. 1851.
JANUARY TO- s6 23.3ss 25.i,s
FEBRuARY-......-.....22. O2s 2a,32I 2s.2ss
MARCH. .25.5is 25.5ss 2s.oos
APRIL. ........-........22.5,2 2a,s27 23.5ss
NAY .21.45s 2s,35s 25.sse
JUNE..........-....---.2I. s33 2s,soa 2s.IIs
JuLr..................2I. sos 23.Iss 2t.s7s
AUGUST .4s5 22,3sl 2i.sss
SEPTEMBER .........-.. II .033 22.302 2t.so5
OCTOBER. .4s7 2f.,ef 2f.~Ss
NOVEMBER. .2a.0as 23.63I 25.6ss
DECEMBER $4,000 2i.0ss "a, ios
Daily average ...... 22.I23 23.6ss 25.Ist
Increase. I.s5s I.s5Z
lss5-so-s7.
1851. 1856. Iss,.
JANUARY. 49, 5000 3.Sls
FEBRUARY. .-2.s2a 5-o6t ASH
MARCH 3.sOs s-sss
ArRIr. .3.sss ASS 5.ass
MAY........................3 SIS 4.1s7 3.3ss
JUNE ........................3 ,4,s 3.s3s ASA
July --......................3 .O63 3,235 3,3si
AUGUST. Recommendation 600 2.ss3 size
SEPTEMBER ..3-sI0 4,2os A.5is
OCTOBER -5It 1873 5.3Is
NOVEMBER. ............-..-3.s4 $40 4.250 5.03s
DECEMBER. 3,sS5 $3.50 5.oss
Total. Al. sss "a. $40 5t.03s
Increase. ........--.....-.4.4II s,Iss
Cty and County Of Washington. District " ~.
uDsbi0, IS:
I.solemnly swear that the ngures In the abOVs
two comparative statements are true and cOrnect
In every particular. FB. MOVES 80
Treasurer Evening star Newspaper Co
Sworn 10 and subscribed before me this eigbs
teenth day OF January. A. ID. 1853
A. b. KELLY, JNotar1all
Notary Public. 1 seal /
or the total circulation given above, the bookso
the establishment show that average Of - .62s