Spirit of Jefferson. [volume] (Charles Town, Va. [W. Va.]) 1844-1948, 1888-04-03
MISCELLANEOUS.
March Auction Trade journal,


of failure is in the grasping. fatal avarice of
unfair profits. The desire to make the most OF
sale.-to get all the profit possible ont of n
patron. is the prolific source from which you
can date and trace the downfall of many who
had escaped the credit cyclone. Itis the in
sane greed of exorbitant profits that often
tempts the lcveiheded to run the risk with the
tiger of timcj and who Of us thatwiii ever for
get the old copy-book of the long ago when we
thoghtlcssly wrote the line, f" time CSC daysl
levels al, both great and smai.''
Cold steel statistic fof the year 1857 has
shown that out of every ttndred merchants
doing business upon the ledger style and big
profits, but five escaped destrictiou-that is.
these five STAYED of tho inevitable little white
| longer-pethepsJ Dfn's bdiestin OF ded aud
buried for 1855 win record their hnai collapse.
80 s-..t-ss
upon thes clever-harted merchants who pile ON
their terrific percentage and dream of the for
| tune they ar coming upon the fatal pages of
the book of fate. Thes same stubborn statistix
show that not solitary man has fallen from
the bullion ranks. and that unprecedented pros
perity has attended their cash before delivery
system save an isolated case here and there of
men who even tho they bot and sold for cash.
cud not resist the halucination and fascination
of 100 per cent. Thes solid cash fellows seemed
to ignore that short cut to success. to forget
that big percentage lessened the chances Of
prosperity and popularity, even as the old nim-
BILE sixpencc crowded the lcvel-heded twenty
five per center from his busy little rat-trap up
into the inevitable marble palace-from village
to city until some of the rebel rackctcrs more
- I,S1Yr
would the metropolis do ?"
Bully! Come right on! What the Apple
Pie Ridger of Winchester, Richmond and APP
pomatto1 loaded to the water edge with ante
bellum debts-walking up and down t1es cher
les streets. cold arid hungry. without one dime
in the world-without his namc-what that
bundle of ambition and desperate audacity has
done, you. young in years. unscathed by ter
ible adversely. unpnrsued by relentless mfsfor-
time. may match or beat, if-wel. It can be
boiled down into four iron words, u1leT6Uy.
underSeH cash doton-not in theory OF pretens
but in every day practis. Mark everything at
twenty-five per cent. in plain figures. and let
thes savage advertisements do ther dccisiv
work-One price to al-the moment you dcyiate
from thes iron laws and mark ut fifty that
which you can sell at thtrty-eight you ar gone
helplessiy. Some other real 25 per center will
tear you to pieces.
If merchants cud but look into the future and
read the gigantic aggregate that OUT sterling
system has piled up. he wud need no pleading
and coaxing to drive into ten years the results
a whole lifetime would require under the old
way. Underbuy is the first foundation stone.
| The Metropolis of America is headquarters, no
mater wher the article Is manufactured.-this
is the market for EVERYTHING. A visit in per
son Is absolutely imperativ. You cannot get
at rockbotOm unles you aT here to zee for your
self-one day in the red flag shops to sc the
change in values from day to day-to notice
the article that had IN the flush crowd of buy
ers in the beginning of the sale brot IS drop to
SO toward the close of the day. According 10
Our rigid system of per centage Mary Lyons oi
Goldsboro. N c. cud retail this identical item
J at les than it had brot under Aron CIahin's
hamer in New York City.
Ageu, there are classes of goods sold in SINAI
quantities for small dealers. as in the great
comb sale of field. Chapman Fenner. single
samples that sold Mt s5.T5 per gros when
massed in one lot of 1.5Oc gros, our Billy Pat
terson raked them in at s4.55. Robinson, oi
Dallas, Tex. can retail thes goods at 25 PEI
Gent less than the credit jobber can buy then
of first hands Do you wonder that his des-
perate competition cal his sledghamers 'aue
ton trash and that he Is bound to smash up
even as they see him plunging along and riding
over them rufshod rs tho tber was no cOmpe
tftion there? The difference between our auc
ton clinchers and Jafrays' goods Is simply
this Ours fal from under the bamer while tha
greathearted merchant prince gets his from
the mil. Imagin one of his aristocratic buy