The Iola register. [volume] (Iola, Allen County, Kansas) 1875-1902, 1888-06-08
HOW TO ApvERrlsE.

HOW TO ADVERTISE.
fAs Kxpsrss.ss q The 0aAsss and Bsss.
- Kaan1 Aaalnsss 1Aa.
Too much money il spent on ''snap"
advertising schemes Iventure the -.
sertion that fully one-third Of the mon
ey spent in this country for advertising
Is squandered ON the now schemes
fakes" they are called in the Lam
guage OF the craft-introduced by itin-
Grant solicitors
The Oldest and perhaps the most
worthless Of the schemes devised to
pull the dollars from the business mans
pocket is the ''hotel card" printed on
common colored card board, and vary.
Ing In size from 6x9 to 11x14. or quar-.
ter sheet Of cardboard. according to
the gullihility Of the business men ap-
preached In the interests Of the scheme.
These cards. which are fastened to the
inside Of the bedroom doors, contain
the rules Of the hotel, occupying com
paratively iniinitesimal space, and the
remainder Is filed with advertise.
mentA representing every business In
the town. Imagine the spectacle Of .
traveller. on cold morning. with one
trousers leg on. and hopping about the
room in the effort to preserve his equil-
ibrium while he encases his neither
limb in the other refractory division
imagine him. with chattering teeth
and '.goose-pimpled'' anatomy, stop
ping to read about 1.-THE Leading Dry
Goods House." "Staple and Fancy
Groceries," Free Delivery" ..Our
Motto-One Price to AL" Large
Stock Of Cooking Stoves" Capital
Stock. 800. OO0." Satisfaction Guaran.
teed." and other information of . like
naturci
From twenty to fifty of these cards are
printed. at cost to the getter-up of
four or five dollars; while no may re-
ceive for the advertiser ents SIS or 90
very good wages for . few hours
work. The cards he gives to the hotel
proprietor in exchange for his board
One Of the grandest swindles call
to mind now was that perpotrsted on
the business men of q Southern Kan
sas town about two years ago by .
''town clock scheme. Two smooth
tongued strangers induced twenty OF
more merchants to take space ON .
circular board about three feet in di.
ameter. which was hoisted on pole
at . street corner. In the center of
the board was cheap clock. and
around it spaces in which advertise
ments were painted The expense of
this board 70 tn. advertisers was, if my
memory serves me right $3.50. at least
$40 of which was clear profit for the
solicitor 3 three days work. In week
the clock succumbed to old Sol and the
rain; while the same forces caused the
paint to fade and peel off-and there
it stood. and yet stands for aught ]
know. one hundred and sixty dollar
Advertisements In directories and
and other programmes are not
worth the time consumed in writing
them; and money so expended is abso.
lutely thrown away. The same is true
Of fence-board advertising. except the
of the farmer be gained for h
will, nine times out ten. resent the
liberty taken with his boundary lines
BY knocking off the board and mailing
t on again with the sign inside. Again.
boards are broken, and when the fence
3 repaired We behold these startling
Bargains in purga.
i've pellets at John Smith So Charles
Oak Stoves Cure Sick Headache.
A well conducted paper is the only
Medium through which the advertiser
an reach the people with profit to him
elf Such. at least, has been the en-.
,erience of the oldest and best known
advertisers. who arrived at the conclu.
ion through the expenditure of many
housand dollars in experimental I'D.
ertising.-Snpt. Thompson, in lndas
ria!iss.