Hand County press. (Miller, Dakota [S.D.]) 1882-1893, 1888-01-05
KEEP A HAMMTRrNo.r

what shape Is your business In 1or looos
Good, bad, or indifferent
II good you are lucky, but dent let your.
self become over confident. and cease all
efforts toward attracting and holding your
trade. You know best how you obtained
1t. keep hammerinQ."
II bad. either convince Yourself you are
not adapted to the business-No, we won't
say that, for We don't believe 1t. Nearly
any man can succeed If he be energetic
and d termined. Probably you belong to
that great army Of business men who
growl II trade does not come their way,
while they sit and hold their hands and
make no effort TO turn the tide II so, no
further inquiry is needed why your bust
ness is bad. Suppose now. as you made
a failure last yea, you open ths new on
some other plan. II You crawled under
the counter last year and wondered why
trade did not come, what's the matter with
crawling cot fresh this year with de-
termination to get move on your Ten
chances to one that the time you lost last
year in complaining Of dull times,
would, IL properly employed this year. re-
double your business. Eternal vigil
ance" is still god old chestnut. En-
ploy your spare moments planning how to
increase your business, and don't be
deferred from executing your plans by
the thought OF adverse criticism, or be-
cause you may have to put OFT dollar
without string to it Don't put II of
until q more propitious time. Begin right
now. You may think the position or ad.
vsntages of your competitor are better
than your own--while at the same time he
is thinking the reverse. Nothing risksd,
nothing gained" shculd be your motto,
and Keep bammering."
IL your business is Indifferent, how
about yourself2 Is your business not a
reflex Of your own character Do you
ever grow enc usiastic over your goods or
business How would It do to brace up
and crowd about three years Of enthus-
iasm into 1882 And by all means hunt
the right side to enthuse upon. It's just
as easy to find the bright side Of the
future which 10 all conjecture anyway
as the blue side, and deal more pleasant
as well ss profitable. Shape your plans
by this halo of hope, and get on board
1883 with blood in your eye. Keep q
hammering."
Disabuse yourself OF the idea that these
thoughts are the outgrewth, wholly, Of
mercenary desires. That they embody,
indirectly. the principal Of advertising"
Il were useless to deny. But also is
it equally true that that principal is SO
inalienabiy intsrvoven with every phase
Of commerce, it is impossible to approach
the one without coming ID contact with
the other. As every business man knows,
or ought 70 knew, there are a thousand
ana one ways to advertise" and work up
q business in addition to employing space
in newspaper. but the necessary founda-
tion for all is, rs we have attempted to
show, an investment in your business, in
words and actions, Of all the energy and
enthusiasm you can summon to your assist
ancs. II the above bIuntly expressed sen
timents take root even in one mind are We
not repaid? The latent energies we may
be instrumental in developing in that one
man will be reflected on the entire town.
He enthuses others; Dement'S the town
our home whose interests are our in
tercsts whose every pulsation Of progress
but heralds our own individual prosperity.
keep hanmering."