The morning news. [volume] (Savannah, Ga.) 1887-1900, 1888-04-16
This man was hung,
But don't you fear,
For hanging up"
Is PLAYED out here.

Sometimes he descenis from those playful
fancies to such presumably matter. of fact
statements as Our goods are unsurpassed"
Come in and see our new stock" ''Our
prices are the lowest" and he calls those
notices, too. He is not quite positive that
This style, 81, or Simply elegant, 75c., :"
should not be classed as a motto, by reason
of the words added to the figures raising the
inscription to a dignity above that of a
mere price card" Call it what you like if
you only buy it, and you must be hard to
suit if you can't find in his stock the trade
motto you want. But if you cannot he
will, produce it for you in a few minutes
His notices are painted upon card
board of various colors, and upon
black or white oilcloth, and are in
almost infinite variety of tints and styles
They are executed with very rapidly drying
paints, water colors when laid upon card
board, and a more durable preparation
when put upon oil cloth, which is intended
to make a wet weather sign. Out of-town
merchants buy his largest and gaudiest
products country clothiers especially affect
ing styles that seem to be a cross between a
circus poster and a Good Templar's regalia.
The opposite extreme is reached in the big
square block-ettered legends, in plain black
and white, Portions Ice Cream, or ''Hus-
sells Ice Cream" for city use. These he
paints literally by the thous nd. THIS sea-
son he got out 1000 of them in February to
be ready for the summer demand, and has
since had orders for 400 more There is
evidently scheme Matching TO boom ice
cream this year.
Cardboard ''mottoes," 11xl4 inches, in as
sorted tints, are sold for 81 a dozen, and
for IS per dozen one C n buy them 32x2S
inches in size and of such gorgeous variety
of colors as would discount JoSeph's famous
coat. Oilcloth signs come rather higher,
but last longer One that is 21x27 inches
cost Toe, and a very big one, 2lx54 inches,
81 So The little price cards are so cheap
that their prices hardly seem TO cover the
cost of material.
He employs four men to lay out the let
ters in outline, and a couple of boys to fill
III the solid colors in the larger letters. work
that is done with surprising rapdity, ac-
curacy and taste. From the facts that he
has been called upon to supply considerable
quantities of his pretty colored cards for
use in England, and that English painters
he has employed tell him they never saw
such work done over there, he believes
that our American style of cardboard
color decoration for commercial use is
practically unknown in Great Britain His
business amounts to about $4,000 per an
mum, and Is good all the year through, ex-
cept in the months of July and August,
when it temporarily willis. 1t is his boast,
which seems to be sustained by the facts.
that there is not trade or business, or
hardly even an office requirement for any
thing in his line that he is not ready to
meet at any moment from his stock. The
principal strain on the intellectual depart
ment of bis establishment is in the inven-
ton of new and forcible ways Of preventing
the mo credit idea, and be has done so
much in that line that he has come to re-
gard that as the PRINCIPAL one of his "three
thousand notices" for his own observance.