Evening journal., 1888-09-03
n GARD.
WILMINGTON, August, 1888.

In few days we expect to remove
to our spacious and elegant new store
rooms, Nos. COS, COZ and 600 Mar
ket street. In leaving our present
location we desire to thank our many
trends and customers for the liberal
patronage we have received from them
during the past ten years. In re-
moving to our new building we hope
to retain all of our old customers and
make many new ones. Certainly
our new location is central and our
store room is very accessible, spacious
and attractive and remarkably well
lighted. We expect to largely in
crease our stock, adding many lines
Of finer goods, especially in our dress
goods and silk departments, where
we will make a fine display Of rich
and expensive fabrics, as well as the
medium and lower grades. We ex-
pect to continue to conduct our bust
ness on the same plan which has
made the past so measurably success
full, When we came to this city, ten
years ago, we brought with us sufii-
cient capital to enable us to pay cash
for our goods. We started with the
motto "To buy and sell exclusively
for cash" As our business increased
and our stock expanded we adhered
to our original plan of buying and
selling for cash. This has been of
great advantage to us, inasmuch
as it has given rs gilt-edged credit
with the trade enabling us to pur-
chase our goods at the closest prices
and securing the largest cash dis
counts given to any firm in our line
of business. Had we not been in "a
position to discount our bills by pay
ing prompt cash for all of our goods
we might as well have closed our
doors and gone out of business long
ago, as far as making any money is
concerned, as, at the very small
profit we sell our goods, there would
have been very little or nothing left
for us after paying expenses. But
I securing the largest cash discounts
and turning over our stock often
with a large volume Of business We
have been enabled, year by year, to
make little money, putting us now
in the position to do q large active
! business on the smallest margin of
profit. We can recommend the cash
system Of doing business. 'The
pay-as-you-go plan" is by far the best.
1t saves the merchant the expense of
keeping books and occasionally may
save the merchant and his customers
from unpleasant friction and even
litigation. We shall continue the
cash system at cur new location.
When we came to Wilmington we
decided that we would pay strict at
tention to business in all of its de-
tails, not trying to manage any other
persons business, but attend exclu-
sively to our own, neither berating
our competitors goods or defaming
their good name Our motto has
been and shall be, "To live and let
| live. " Since coming here we have
been anxious to secure the good will
and confidence of the community.
We have therefore aimed at conduct
ing cur business on the most rigid
rules Of integrity. When we make a
statement, either in our advertise
ments or elsewhere, we are always
ready to back it up. Oar salespeople
are not allowed to misrepresent goods
or faisify IN any way. The price OF
every article is marked in plain fig
ures and no deviation. Our aim is
not 50 much to get a large profit, as
how cheap we can sell goods and live.
Preferring to doa large business with
small profits, rather than small
business with large profits. Give MS
the nimble sixpence and whoever
wishes may have the slow shilling.
We shall give our customers in
the future as we have in the past,
the privileges Of returning any goods
they buy of us that they desire to re-
turn, if at any time they should
change their minds and wish to re-
turn any goods, provided, of course,
they are in good order. The money
is waiting for them, so that no per-
son doing business with us takes any
risk whatever.
We feel confident that our way Of
doing business commends itself Ia
every right thinking person in the
community. We intend in the fu-
tWe to 90 forward on the same lines,
doing the very best we can for our
customers, always placing upon our
counters the best the market affords
in all kinds Of useful, desirable and
attractive dry goods at the very low
est cash prices. We invite inspee-
tion and the most searching com
parison with any mercantile house
in the country.
Respectfully,