Los Angeles daily herald., 1888-08-17
A Tonic For the Weak and Refresh
ment For All In This Pro-
duct Of the Soil.

ToI Luduy years b mOot oACcIiduG dTIlClo
of "young" beer was made in this pioneer
brewery. With the advent of the pure
lager beer of st. Louis, Chicago and Mil
waukee, lovers of this best of bever-
ages acquired a strong taste for this
refreshing draught in this form.
Among the first, if not the very first, to
see the new order of things was this
Philadelphia Brewing Company. The
head OF the firm was an experienced and
remarkably sagacious business man, and
those who have succeeded him have de-
veloped no less capacity for dealing with
the requirements of the market.
Some ten years ago the Wieland
brewery was enlarged and it's machinery
refitted to provide for the manufacture Of
genuine lager beer. Almost from the
very first the beverage put on the mar
ket by the Messrs. Wieland was recog-
nlzed by connoisseurs in this matter as q
really excellent article. The Vie
land beer became enormously popular
with the beer drinkers of San Francisco,
and it has not only maintained itself in
this respect ever since, but the reputa-
ton of the beer has steadily risen and
the demand for it increased with each
year since the first barrel was put on the
market.
THROUGHOUT THE STATE
The reputation of the Wieland lager and
the demand for it were not to be con-
fined to San Francisco. They spread to
all parts of the State, and in order to
meet this enormous demand, addition
after addition has had to be made to the
plant. To-day the Wieland brewery
ranks among the largest in the United
States, and far exceeds any other on the
Pacific coast.
BIT OF HISTORY.
In order the better to illustrate these
statements let us take retrospective
glance at this enterprise. In 1855 Mr.. John
Wieland established the Philadelphia
Brewery in San Francisco. In 1884 the
whole plant was thoroughly remodeled
and enormously enlarged. The told ex-
penditures to date foot up $3.50, 900. That
speaks we'll for the success of our indus
try begun on small scale, in the days
when the whole population on this coast
was but handful of people, and which
has steadily grown with the develop
ment of the State until it stands in the
forefront of our business ventures, out
stripping by leagues all competitors in
its own peculiar time.
During all this time from 1855 to the
hour of his death Mr.. John Wieland
gave his whole attention to his business,
making special study of the art of
brewing in all its branches and details.
and R. +. Wieland visited Ger
many several times, and there studied
out the whole business in the greatest
brewing centers of Europe. Each spent
no less that two years as an apprentice
ship to the business. At the time of
his sad death Mr. John Wieland had
been engaged for some time in the man
ufacture of genuine lager beer; he was
making active preparations to en-
large his plant; but this had to be
left t. his sons. Right wisely and sue
cessfully have these young men carried
out the plans of their lamented father.
There is no risk in saying that this brew
cry stands to-day where its founder
would desire to see it had he lived.
REFRIGERATOR CARS.
So GREATS the business of the Wielaud
Brewing Company that the concern has
its own refrigerator cars. By the car
load it is shipped from San Francisco in
these cars, and it reaches all parts of the
State in as perfect condition as the best
of it used as beverage by the people of
San Francisco. Here in Los Angeles the
Wieland Brewing Company has it's own
bottling establishment This is
in the hands of the Messrs. Steinike
& Bruning. Their bottling establishment
is at No. 322 Alameda street, where they
steadily employ no less than fourteen
men in bottling the Wieland beer. From
this depot all Southern California and
Arizona are supplied. For the city or
ders may be left at "The Louvre" No.
North Main. or at ''The Wieland," No.
II South Spring street.
An indication of the enormous
business done by the Wieland
Brewing Company may be founc
in the fact that during the pas
fiscal year, May 1st, 1887, to May 1st
1888, there were made by the concern
100000 barrels of beer. This is one
fourth of all the beer brewed il
the city of San Francisco. The
company has special terms fol
the shipping of their beer, and t.
Los Angeles this cost is merely a nomina
increase in the price of the beverage a,
sold in San Francisco. The cost O
freight is 80 much less than from tn,
East, that the Wieland firm find n,
difficulty in competing with the bre wer
of st. Louis and Milwaukee.
CAPACITY OF THE wIELAND BREWERY,
People who do not know the facts will b,
astonished to learn that this Coast has a
establishment of 80 vast proportions a
the Wieland brewery. The capacity il
600 barrels day, and the storage room
amounts to $500 barrels. The beer il
made of the best chevalier, or two-roy
barley grown in California, and Califor
mia barley has worldwide reputation al
the best that grows. The Wieland Brew
ing Company uses imported Bohemian
hops. The hops are BOILED in two i'm
mense kittles Of capacity of l50 barrels
each. There are in the plant two
huge ice machines which turn ou
thirty-five tons of ice per day. For cool
ing purposes in the brewery ice-colt
brine is used instead of ice. The meant
for keeping the cellars cool are perfect
Anyone visiting San Francisco would b'
greatly interested to see this apparatus
if they could so far prevail on the goot
natures of the Messrs. Wieland a
to allow them the privilege. Th'
cellars look like q Siberian cave. Thu
cooling pipes, the sides and the ceilini
all hang with icicles and are covered b.
heavy incrustations of ice.
There are in the storage rooms "a vata
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