The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1888-05-10
pUN'r OvERDo IA

4 considerable sum is being col
lected here for the purpose of adver-
Using the city. Business men and
property owners are contributing libt r
ally, and several thousand dollars will
b. raised for the purpose indicated
OF course, the object of the proposed
Advertising is to bring here people
Iaboring men, capitalists, business men
and those in search of health and pleas
Hre.
We don't know that any definite
plan for the expenditure of the tuno
has been arranged; that is to say, that
any scheme has been devised as to the
form that the advertising will assume.
Some suggest the use OF the newspapers
in the thickly populated cities; others
that pamphle' S be employed ,he send
ing of soliciting agents throughout the
country has been proposed, and some
want cars loaded with displays OF Utah
products rolled over the republic.
Each of these plans has something to
recommend it, and doubtless much
good would come from following any
one Of them.
But before anything shall be done,
let it be we'll understood that no
booming, in the sensational, speculative
sense of the word, shall be done. The
country is ripe and ready for Salt Lake
"boom." 1t would be comparatively
easy matter at this time to create and
stimulate furore which would resultln
g mad rush to this city, and the engsg-
ing in wild speculation. But that isjust
what we want to avoid. We want no
boom such as has swept over some
western towns, turning the heads OF
people and leaving the cities bankrupt
financially, demoralized commercially,
and disheartened generally. 1t takes
long time and hard, earnest pull to
recover from the effects of such BOOM
and it costs a lot of money to get squ are
with the world after one of those
periods OF reckless speculation and e1-
travagance.
Our reason for referring to this mat
ter now is because attention has been
called to some boom literature which
has recently been circulated. 1t greatly
overdoes the business, going far
beyond the facts, and INDUCING
in reckIessIy extravagant statements
as to the country's resources and
advantages. 1t is of the class Of adver-
Using which stimulates that kind of a
boom which Salt Lake does not want.
We have no occasion to indulge in
anything but the absolute truth. There
is no reason why any assertion should
be made which cannot be borne out by
the facts. The truth is broad enough
to warrant boom as big as it will be
safe for the city to indulge in. The
material resources, the natural ad-
vantages, the opportunities for invest
ment are sufficient and require no
stretching in their assertion.
Those who have the expenditure of
the fund now being raised will serve
the subscribers and the city best by
carefully revising all advertising litera-
ture before it is sent out, and seeing
that no statement is made which the
facts will not warrant. Let no one who
is induced to come here through the
proposed advertising have it to say
that he was deceived, and that the truth
did not come up to the representation.
If this course shall be pursued we
will have a boom that will be big
enough, and, what is of importance, it
will be safe boom, leaving no evil after
effects. The Spectator may not make
SO much money, but the CITY in the az
gregate will make a good deal mole.
and such progress as we make will be
solid and lasting.