Los Angeles daily herald., 1888-12-06
MUCH ADMIRED.
Report Regarding the Los
Angeles Exhibit.
THE QUARTERS AT COLUMBUS
A Hint That More Advertising is
Needed-Expenses of the
Trip.

Secretary Ward, of the Board of Trade
yesterday received the following repor
from the Committee in ch arge OF the ex
hibits of Los Angeles county products
which was sent to the recent G. A. r
encampment at Columbus, Ohio:
To the Honorable Board of Trade Direc
tors of the Los angeles Board of Trade.
As your representatives in charge of the
exhibit sent to the Ohio State Centennial
and National Encampment of the Grand
Arrcy of the Republic, we beg leave to
submit the following report.
Upon arriving at Columbus we found
that Governor Foraker had reserved, at
your request, hall on the Centennial
grounds in the shape of square cross
containing 10000 superficial feet. The
hall was nearly filled by the products
of the three cars, sent by your
section, and kindly transported by the
Santa Fe Company free of charge. These
products consisted Of fine sample
of almost every variety of fruits and
cereals raised in our country, and were
attractively arranged to show to the best
possible advantage. We also had a mag.
and the contingent country. Pomona and
San Bernardino were represented and
had excellent exhibits under the imme-
diate supervision of their own represen-
tatives, but working under the general
instructions OF your agents and in COM
plete harmony with them. Great inter-
est was manifested in everything apper-
tanning to this section, and it is no
exaggeration to say that our display was
the greatest attraction in Columbus. At
a very conservative figure from 5000 to
$4,000 people per day visited Southern
California headquarters. Every one was
delighted with what we had and aston
ished at the mammoth size and excellent
quality of many of our products, and
spoke in wonder and envy of country
which, from the character of its products,
was of ten-fold greater fertility than
their own. The stated fact that
two and three crops per year was taken
off our lands were by great many unbe-
lieved until authenticated"
CHANGED THEIR OPINIONS.
"There exists a general impression
throughout the East that the boom has
burst, leaving nothing but surveyors
stakes in its wake, but the character of
our enterprise and stability was forcibly
impressed upon all by the mere fact of
going 5000 miles with an exhibit. Our
entire time was taken up explaining the
vast resources Of our country, the oppor-
tunities which exist for the successful
cultivation of the soil by the farmer, and
openings capital would have in develop
ing our manufactures. We found people
anxious to know about Southern Cali
fornia, willing to put time, labor and
money into our section, could they be
shown that such investments would re-
suit protitably, and be safely made.
There is positively no means by which
an fastener can obtain reliable and
definite information about this country
Eastern journals are not Of the most
friendly to us. Thus hundreds who
would come our way, hesitate before dis
posing of their all, and going to what is
to them new and strange land, but if
reliable and authentic literature and
facts could be placed before these people,
an immense immigration could be turned
this way"
ADVERTISING NEEDED.
There can be but little idea among our
citizens Of the result OF properly adver-
tising in the East. We are doing abso-
lutely nothing, while Northern Cali
fornia, Oregon and Washington Territory
are moving all the time. Fasteners as
rule are very friendly to this section,
and money judicuously used in advertis-
ing would yield an immense return. At
ter careful and systematic study of the
question, we believe this to be the
solution of the continued prosperity of
our country and cannot impress too
forcibly upon our citizens the necessity
of taking some such action. We believe
that as result of our exhibit hundreds
of persons will visit US and many remain
permanently. We remained open in
Colum bus about three weeks, and the
total expense to the Board of Trade was
less than $4,000. Pasadena, although
invited to cooperate with us. sent a
stereopticon outfit, but owing to the
moonlight nights, was complete failure
as far as advertising was concerned. Let
us here state that stereopticon views
show to advantage in hall only, and
that as a general rule exhibits are only
of practical use where large crowds con-
gregate. We desire to tender thanks to
his excellency, Governor J. B. Foraker,
who, from the start manifested such an
interest in our welfare, who secured the
most commodious quarters for us, free OF
charge, and to whose energy and
assistance much of the success of our
enterprise is due.
Respectfully submitted,
P. A. STANTON,
G. w. VAN ALsTINE.
Mr.. Ward is immensely pleased with
the success of the expedition on which
he and his co-workers labored so dill
gently. He says that the Board of Trade
will take hand in the fitting up of the
cars which Warner Brothers intend tc
send East with exhibits of Southern Cal
ifornia, full particulars regarding which
were given in these columns some time