Evening star. [volume] (Washington, D.C.) 1854-1972, 1888-10-29
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In presenting THE EVENING STAR in lie nev
dress and improved FORM attention is called 70 It's
peculiar merits as q nelos aud family paper. as
well as to the extraordinary advantages IL affords
to advertisers.
THE STAR is freely conceded by high professional
authority, which but echoes the expression If the
general public,-that THERE Is NO BETTER
EVENING NEWSPAPER IN THE UNITED
STATES" But even more than this may be Justly
claimed for it. In all that relates to the COMPOST
ton of rst-class Journal, devoted TO ne'cs bust
ness, family and local affairs, IL takes rank with
the very best in the world and in the special quail
titles named il is not surpassed by any. With
alert intelligent and impartial special correspond
ents at all centers of interest, by the free o.
the telegraph, and with the superior mechanical
facilities with which its ONCE is equipped IL covers
the whole field Of news, and is able 10 present.
reflex of the entire civilized world each day up 20
the very moment OF igong to press. In these re-
spects The STAR is absolutely without rival, and
fearlessly challenges comparison, within range Of
the territory IL occupies.
In its treatment of public affairs it is impartial
and aims be fair and just to all faiths and inter-
ests, and it is absolutely Independent in the high
est and broadcast sense Of the term. In the publ
cation of news it records facts without bias or
COLOR and in the expression of editorial opinion IL
is as steady and firm in advocating and promoting
only what IL believes to be right Is persistent
in condemning and opposing what il believes TO be
wrong. 1t is, in brief wholly untrammeled by any
other interest consideration than that Of serving
the public and securing far as possible the well
fare of the family circle and Of society as a whole.
With these general objects in view, what THE
STAR specially concerns itself with, and that to
which it gives its best efforts. may be briefly de-
scribed THE INTERESTS OF WASHINGTON
AND THE DISTRICT OF COLUMBIA. To these
the paper has been unswervingly devoted since
its present management assumed it's direction,
and this policy win characterize the future career
of the paper prominently as it has marked Ia
p, past history.
AS AN ADVERTISING MEDIUM.
clusvely establish that il Is e best local adpetis-
ing medium in the world No OTHER PAPER PRINTED
cIRCULArEs so MANY COPIES IN THE CITY or rrs
PUBLICATION, IN PROPORTION TO POPULATION IL ID
hardly too much to say that IL is read by the MEM
beers of every family i'm the District of Columbia
1t is peculiarly the favorite Of the home circle ana
no less to be found In the counting room and the
work shop. 1t follows, therefore. that an agent
of publicity within the National Capital and con-
tiguous territory it has no rival An ANNOUNCE
me'a In ITS columns practically meets all cues and
in proportion to the service it gives its advertising
rates rank with the lowest in the country. Being
low, they are rigidly adhered TO- There only re-
mains to be added on this head, as an indication
Of the esteem In which the paper is held by the
J business public, which best understands its own
interests in this respect that each year i'm the his
tory of the paper shows large increase both In the
number of subscribers and Of new advertisements
printed over Its predecessor. For example, during
the first nine months Of the present year
the average daily circulation Of the paper
has been 26,8s1 copies, and the whole
, number Of new advertisements printed 3s.oes,
against an average daily circulation Of 25.427
copies and 1854 new advertisements dur
| ing the corresponding period In 1887. In short.
THE STAR has neuer taken a backward step, and
its conductors are determined that It never shah
take one.