The Newtown bee., 1888-11-30
GENERAL OBSERVATIONS

In the fancy goods department, which
 is on the Cannon street side of tie store and approached from the grand stair way, by the left hand aisle, is located the very ingenious Invention by Stollwereks, called progressive sampler. By plac- ilig nickel in the gold plated slot, the customer is enabled to receive an excel lent sample package of fresh chocolates.
 Hall tS Co. were the instigators of the mail order system, which has since grown to such enormous proportions. This al- so is situated in the second story and Miss Penfield is the manager. Hundreds of letters are received daily from all parts Of the Union; 1500 week is a fair average. Many of them call for samples and prices, which are always forwarded at once; others contain orders, which are filled immediately and sent by mail or express, charges prepaid.
 1 The custom of drawing in outside trade by advertisements and special bar gains is another point in which this
 house excels. The success of this plan l is marvellous. People come from the en- | tire length of the Housatonic line and
 even from Norwalk and Stamford, where l they are nearer New York than Bridge port. And the trade that flows ill from
 nearby rural communities is surprising 1 ly large.
 It is a habit among the clerks to make each visitor feel at home and go to her
 own home happy. The automatic cash system is ill use, of course, but it is sup ' plemented by number of errand boys,
 whose busy feet are ever flying to and 1 fro.
 1 Each January has witnessed great red ticket sale, another of Messrs Hall
 6 Co.'s original ideas. Prices on these goods are always absurdly low and the 10th annual sale, which takes place, next
 January, will be awaited with impatience
 by the ladies who for years have patron izedsthese sales.
 Mir H. W. Pettis, an active member of
 the firm, is indeed active. He is buyer
 of laces, gloves, ladies underwear, also
 the foreign novelties and high grades of silks, wools and fine embroideries. Mr Daniel Jones is general mana
 ger and the office force is under the ldirection. of Mr T. B. Beecher, who is as
 sisted by F. J. Courier, book keeper; c. J. Norton, assistant. Miss Estella Bran deau is cashier and J. ". Burnes window decorator.
 w. B. Hall $ Co. have earned the name of sswreckersr because, whenever
 any manufacturer, importer or jobber becomes financially embarrassed and wishes to unload, some of Halls buyers are certain to hear of it and purchase the goods, whether small or large quan-
 titles, at advantageous prices. They seem to have knack of finding these l firms intuitively and often secure and pay for whole invoices before other firms are aware that the goods are for sale. All goods are delivered free within the
 city limits and at trains by the handsome
 and unique delivery wagon, which has become one of the familiar sights of city
 streets.
 Messrs Hail < Co. arc large donors to charitable entertainments and hardly
 II church fair is held in Bridgeport, but
 tile mama gers appeal to them fora prize
 and never in vain. X hundred thousand dollars would not be too high an esti- inafe for the sum dispensed i'll such char litablc purposes during the firms ex- l istence.
 The excellence of the goods handled l by ". E. Hall < Co. is well attested by
 the six premiums foi. exhibitions 1t the
 Danbury fair. They were obtained on \ upholstery goods, colored dress goods,
 re:ady made goods, seal furs and on the l general display.
 After passing through the entire store, l the reporter paused q moment to watch l tie tiarongs passing and requesting. It
 ms iaot difficult to believe that the vol 1 una of business for each year has been 1 fron1 { 70; 900 to s6o. .00o more than for
 fle preceding tWelYe month and that the 5exease for the Jear promises
 flI eyea tlle su5a.
 it eoncla nm eIay aya to III