Evening star. [volume] (Washington, D.C.) 1854-1972, 1888-04-16
A FEW WORDS 70 ADVERTISERS.
An UNPAnALLELEp SHOWING.
The Dsss LEGAL Asverssssag sasAisa
In the WOrAd.

In the Wsrhd.
WIN entire confidence TEE WASHINGTON EvEups
STAB Is presented to the public As the best local
advertising medium TO be found In the whole range
OF Journalism This claim Is based upon certain
nrmly-estahiished facts which are well worthy
the consideration OF al persons Interested In CON-
municating with the public In regard 20 any bus
ness proposition whatever II rests primarily on
the broad and solo foundation that rus srAn cir
culatss In the city where printed LANCER number
OF copies I'm proportion TO population than any
paper In the world And not only Is It's circulation
the largest and FULLEST but Il Is also the rrsr. since
the paper goes not alone into Tho hands Of the
people OF the District OF Columbia as a BODY. put
into their homea-into the families Of all cia..es
and into those OF the money spending as well as
the incorporating portion OF the communicate
larger ratio than any daily journal OF general
circulation that can be named. ~ reason OF tho
fuilness freshness. and reliability OF fts news
local domestic and foreign. It's independent and
fam treatment OF all public questions Its inteu.
rent and effective devotion 70 local interests and
Its close attention to matters with which the
household, and especially III lady memoerS are
concerned TEE STAR is everywhere recognized
and admitted 70 be. In every quality. the leading
and favoriUe newspaper Of the National Capital
alike In the counting the workshop. ana the
family circle
In support OF these statements attention Is IN
vired 70 the tables below. They not only show the
circulation and advertising patronage Of the paper
for the several years named. but, by the remsrka-
BILE increase shown In both departments IN each
month over the corresponding month IN the pre-
vious year. they also Illustrate, in the most for
chile manner possible. the esteem In which the
paper is held In the city OF its home and 10 those
who are best able to Judge Of It's merits a. news
paper ana its value a. an advertising medium
These are the figures referred 10, with whicha
comparison IL challenged:
DAILY CIRCULATION m isss-so-w.
1855. 1855. 1857.
JASuARr ..........-...2o. ass 23,Sss 2s,S,e
FrsRrARr.. ,03e sS,321 2G,2ss
MARCH. $40 25,5es $4,000
APRIL. PASTA 2s,y2S 23.3ss
NAY .92,4sA 1850 2a.sas
JuSE....-.-.-....--..21.s 3S 23,sO3 25.lI0
JuIY...-........ II. 4O6 23,ls6 2a.s,e
Arousr.. LAS 2a.3ss as.sse
SEPTEMBER ........--.-. n ,O33 22,3o2 9a.so5
ocroBrR. Recommendation 2I.seI 2a.sOy
NovEnsER.......----.-.32, 04s 23.65l 25.6sy
DscKxBks ..............23 $4,000 24,es, 2s.sss
Daily average. ~, l23 23.es2 25.sss
lncrease......... I.55s i.se9
SrnBER or NEW ADVERTISEMENTS rKnsKD ~
lss5-s1-s1.
1885. 1850. 1857.
JASuARr..-. 1900 3.sI5
FrBRuARr....-....-.-..- 3.Oss s.ssy
MARCH ......-.......--.--3,lS s 3.sOS A.ssa
APRIL. .-.........-..-..-3,ese Ass 3.sss
ACKNOWLEDGEMENTS A,iss s.ses
JUNE ........................3. 3.sss ASIA
July .........--...........3. Loss sass 3.ssI
Auousr.. .a.6Oe 2.ss2 3.I,e
SEPTEMBER. ..3-sIO A,20s a,siy
OCTOBER. .-.-.-..-...-...4,51a 4.sss 5.3is
NOVEMBER. ....-.........3.sas 4.250 5.oss
DECEMBER SIS 3.s06 5.OSJ
Totai....---..-..-.-.4I.4s 400 45.sIO ass
Increase ..........-..4.4Il S.I2s
oay and obunty Of Washsnoton, D.stricf Of %
hsn,bio, IS.
I solemnly swear that the figures In the above
two comparative statements true and correct
in every particular. FB MOVES.
Treasurer Eveningstar Newspaper Co
Sworn to and subscribed before me this elgh-
teenth day OF January, A. ID. 1855
A. + Notary al,1 Public. ( Ss scar
OF the total circulation given above. the booksa
the establishment show that an average OF .6s5
copies were regularly delivered each day by car
riers at the homes OF permanent subscfbers within
the city. OF the remainder q daily average OF
6,A01 copies were sold At the ONCE. In the hotels
and railway stations &c, and on the streets BY
newsboyA making Q grand total average within
the city Of 2s,o4s copies daily. and leaving an
average OF Lass copies 70 be sent TO regular sub
scribsrs beyond the District lines by mail, express
and railway trains
In addition 10 the large and constantly incress-
ing fixed subscription list above referred 70. II may
be said that OF the 42l copies sold within Its lin
ITS larger proportion are bought by permanent
residents Of the city. living In lodgings, &C. not
householder while the residue goes into the hands
Of transient visitors from all parts Of the country.
who each year come TO the National Capital In
greater numbers and for longer periods and wha
furthermore. largely represent the well-to-do and
purchasing portions OF the communities TO which
they respectively belong. The last-named Is q
class OF readers alone wen worth reaching; tut &c