Evening star. [volume] (Washington, D.C.) 1854-1972, 1888-05-14
A few WORDS 70 ADVERTISERS
AN UNPAnALLELED SHOWING.


with entire confidence TIE WASHINGTON FvEvrxs
STAR Is presented 10 the public as the best local
advertising medium 10 be found In the whole range
OF Journalism This claim Is based upon certain
nmly-established facts which are Wen worthy
the consideration OF all persons Interested In CON-
municating with the public In regard TO any buS-
ness proposition whatever. II rests primarily on
the broad and soliu foundation that THE STAB cir.
culates In the city where printed larger number
OF copies In proportion 20 population than any
paper In the world And not only Is its circulation
the largest ana sllest but Il Is also the BEST since
the paper goes not alone into the hands OF the
people OF the District OF Columbia as q body. but
into their homes-into the families OF all classes
and into those OF the money-spending as well as
the money learning portion Of the comInunity.-,n
larger ratio than any daily journal OF general
circulation that can be named BY reason OF the
fullness freshness and reliability OF It's news
local. domestic. and foreign. It's independent and
gent and effective devotion 10 local interests and
its close attention 20 matters with which the
household, and especially It's lady members ars
concerned, The STAR is everywhere recognized
and admitted TO be. In every quality. the leading
and fayorite newspaper OF the National Capital.
alike In the counting room the workshop and the
family circle
In support OF these statements attention isia
vited TO the tables below They not only show the
circulation and advertising patronage Of the paper
for the several years named. hut. by the remarka-
bic increase shown In both departments IN each
month over the corresponding month In the pre-
vious year. they also Illustrate. In the most Tor.
chile manner possible, the esteem IN which the
paper is held in the city OF its home and by those
who are best able TO judge OF It's merits as news
paper and It's value as an advertising medium
These are the rgureS referred TO. with which
comparison is challenged:
DAILY CIRCULATION IN lss5-s6-s7.
1851. 1856 1857.
JANUARY 0.sS6 23,3S> 25.t,0
FEBRuARr........-....2a. 0ss 2i.32I 2s.2ss
MARCH. .2s.5ss 1854 2s.oes
APRIL. a.ass 2s.,ss 25,5,s
MAY .................. .22.s,a 2f.35s 2s,,is
JuNE......"............21. 933 23.s02 25.IIs
July. .408 23.Iss 2t.s,e
AUGUST. .st5 22.36t 2t.s5s
SEPTEMBER ............. 81 ,033 2s.302 st.so5
OCTOBER. 49, 21.s0I 2s.sos
NOVEMBER. 22,0i9 23.s5I 2s.ssy
DECEMBER ..............23 900 2f.6s7 "a. ass
- -
Daily average .... -, I23 23.6s2 2s.asi
Increase. I.5ss I,s0s
NUMBER or NEW ADVERTISEMENTS PRINTED IN
lss5-s0-s7.
1885,. 1885. 1857.
JASuARr. .-................2,7sJ $500 3.sI5
FEBRUARY. ...............2.sa 3.O6f 3.sts
MARCH ..3,iss $500 a.669
APRIL. ..3.6ss 4.355 5.tss
MAY.....-...-............. .sssS 4.Iss $685.
JUNE .3,4sf 3.S3s ASA
July .......................3 ,Os3 3,235 3.ssi
AUGUST. ......-...-......2.60 600 y.sS2 3.Is0
SEPTEMBER. $50 A.20s 4.5I,
OCTOBER. s,5If 4.s,s 5,3I3
NOVEMBER. $40 4.2J0 5.03s
DECEMBER. .3.s35 1855 3.0s3
Total. al. 400 $3.50 3s,e3s
,,.-o. 80, 80
lncrease. .---.4.41I ssi<s
osty and County Of Washington, Distrsct Of %
iumbia, as
i solefnnly swear that the figures In the above
two comparative statements are true and correct
In every particular. FB MOVES.
Treasurer Evening Star Newspaper Co
Sworn to and subscribed before me this eigh-
teenth day OF January, A ID. 1855
A u. KELLY, 5Notarfan
Notary Public. 1 seal I
OF the total circulation given above. the booksof
the establishment show that an average of ~ ,62s
copies were regularly delivered each day by car
riers at the homes Of permanent Subscribers within