St. Paul daily globe. [volume] (Saint Paul, Minn.) 1884-1896, 1888-11-11

Few people have any conception of the magnitude
of the business conducted by Browning King Co., st.
Paul. People know us only in Retail way, and Will
be surprised to learn that not only the Largest
Manufacturers and Retailers Of Fine Clothing in the
World, but that we are also the Largest Wholesale
Dealers of High Class Clothing in America. Our
Clothing is sold by the better class OF Retailers In al
most every city West land among the trade we rank
as "the Leading House," We create the styles in
Childrens and Boys Clothing, as well as Mems, and
our designs universally regarded as the standard.
Several large and widely known Clothiers doing bust
ness in other cities think so highly of make OF
Clothing that they it to the exclusion of all Others
and have established and built up their business on the
popularity and reliability of goods. Such facts
should 60 long way towards convincing the local
consumer of the natural advantages WE MUST POSSESS
OVER OUR RETAIL COMPETITORS. 1t stands to rea-
son that goods must cost great deal less, and,
On the other hand it must be equally plain that WE
CAN AFFORD TO SELL THEM ON A SMALLER PER-
CENTAGE OF PROFIT. 1t is also common sense to
suppose that we would avail ourselves of this NDlS
PUTABLE ADVANTAGE TO INCREASE OUR RETAIL
BUSINESS and this being true it necessarily follows
7 that the CONSUMER DERIVES A DIRECT BENEFIT
by reason of being able to buy of us at lower prices
than our competitors, by any possibility, could afford
liz Is True uldt. Ill OUME CIIlEC d lew VI kUlleSe
competitors, like ourselves, manufacture their goods;
but outside of their COMPARATIVELY SMALL RE-
TAIL TRADE, they have no great outlet for their
Clothing and carry from year to year stocks that be-
come shopWOm and incorrect in stye and it should
be remembered that in Clothing, as in most everything
else the quantity manufactured regulates the cost;
while from ten to twenty per cent Retail Profit pays
one dealer we'll another less advantageously situated,
COULD NOT EXIST ON SUCH A SMALL MARGIN. In
fact dc not think misrepresenting the facts
if we put the actual expense account OF all BUT THE
LARGEST RETAIL STOREKEEPERS at 20 per cent
on their business. OF course the prices fixed
cordingly: FULSOME AND BOMBASTIC CLAIMS BY
FAKE DEALERS TO THE CONTRARY, notWitl-
standing.
1t goes without saying, that EVERY MERCHANT,
OURSELVES INCLUDED, SELLS HIS MERCHANDISE
FOR ENOUGH TO PAY EXPENSES, and leave some
thing for the profit or loss accOunt-ths is business.
THE RATIO OF EXPENSE GROWS SMALLER
AND SMALLER AS A BUSINESS INCREASES, every
body knows; and our enormous Wholesale and Retail
Business together with legitimate business training
covering period Of onehird of century, has enabled
us to REDUCE the Percentage of Expense to MINI
MUM.
A VERY SMALL AMOUNT OF COMMON SENSE
WILL ENABLE THE CONSUMER TO GRASP AND
APPRECIATE THE FORCE OF THE FOREGOING
FACTS. They point the way to substantial saving
on the cost of his Winter Suit or Oyercoat and if he
will not be convinced by these Irefuable Arguments
we certainly shall not resort to the inflated and high
sounding statements so common with the Clothing
| Trade.
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