Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1888-11-15

nArsss LAz0Esr DAILY.
To-day the Journal sses's iss readers 1
:. the Ia,s~ss aaiiy payer In the state,
,,os,tion which the weekly Journal at
,sia.d among it, contemporaries several
months ago. one year ago this fall the
ptcvrsesers Of me Daily kennehee Jour
al made 40 enlargement In the paper Of
,,,srtv.thr.e p~r cent. This was, we
,hluk, the greatest increase in aze ever
made &C ose ssrse 10 Maine daily. When
si,is change was made there we're VET raa
vnnssrs asd sewspaper mea who *
vressed grave doubts whether 40 large
spd expensive paper eoald be- made
financially saceessfal. They thought
the fssld vas altogether too small 70 sup
port a paper any larger than the one
ws we're thea printing, Several expressed
surprise that daily paper paying the
heavy charges Of the associated press
franchise could live at all In city of no
more lnhabitanss than Augusta They
.fealetea that the fewer number Of adj
ysrtlsers which paper published In city
Of this slze could count OF would alone
b. sufficient TO prevent anything like
.uecessfal competition with the daily
papers Of cities with two or three times
the number u inhabitants and larger
range Of accessible territory adjoining
them. To he sure, they said, the public
desired q better paper, bat no flrm could
afford TO do losing business simply 10
please the pablie.
withstaading these opinions
Of professional brothers, We still
had belief that the people Of this
section would repay In an increased sup
port every change that gave them better
paper. We appreciated the fact that no
one city in the Kennebec valley could sup
port daily paper with the Associated
Press dispatches a single ycar, and that
In order to find sufficient field for our
enlarged paper We must make 1t not the
organ of any one city but Of the whols
Ksnnebee valley. With this In view we
have perfected our organization Of cores
pondents, and added extra reporters, aud
are now giving . better news service for
this territory than WA ever given before.
During the coming year We hope 10 still
further perfect the scope and efficiency
Of thls s,rvice. Every town in the kenne-
bet valley now has resident correspon-
dent. IIallowell and waterville have
local reporters, and Gardiner Is covered
from this Office by member 81 our edi-
make for our patrons first class daily
paper has been most gratifying 10 IA.
Everywhere We have received u warm
encouragement and support. The
people have felt pride in the
rapid gfosth Of the paper and ~ a result
our subscription list in every city In the
kenns bee valley has been nearly II not
quite doubled. Nor has our daily edition
been con aned 10 the kenuebec valley.
From all over the state We have received
support from prominent citizens who ap
preeiate the value of having paper pub
lished 1t the state Capital.
With an increased circulation has also
come much larger volume OF advertising
than we had ever anticipated. Business
men are approaching the fact that no pa
per Ia Maine reaches more thrifty and
intelligent class Of readers than the Ken
aebec Journal, and that this fac gives it
a special value as an advertising medium
)ur advertising columns have been pat
pfoaised beyond our expectations We
have averaged during the whole
year, In addition 10 sell-hlled local and
telegraph pages, FROM three and half to
Ave columns Of reading matter on the ed
isorial page and nearly as much on the
fourth page. II has been our endeavor
to make every page In the paper interest
ing and newsy. To what extent we have
saoeecded our readers must Judge.
The enlargement which We make to-day
win enable US to carry out many plans
for Improvement and change which we
have long contemplated, During the
! past year the editorial force of the paper
has been more than doubled, among the
nt6 In - icing those veteran
kr new dress of
Ind improved ma
shment, and with