The Emporia weekly news. [volume] (Emporia, Kan.) 1881-1889, 1888-03-15
HOW TO BOON.

HOW TO BOON.
The Kinsley board Of trade is dis
cussing whether they shall take page /
in q Kansas City commercial paper for |
their city. Why don't |
they take page in their own daily
paper, Mercury, and then mail 10000 |
copies to various parts of the union. |
That is the best way to make boom. !
People want to see the papers publish
ed in town before they go to ito
peka Journal.
The Journal is correct. That it is
correct so far as the beneficial effects
of this manner of advertising is con-
cerned is not a matter of theory, but is
a fact so satisfactorily proven that it
can not be disputed. This is the prin-
ciple manner in which Wichita, Hutch
inson, Garden City and other places
whose growth last year was phenone-
nal, made their advantages known to
the world at large. This is the ''com-
mon senses,'' encouragement Of
home enterprise '.republican-pro-
tective tariff method that should be
adopted by all Kansas cities and towns
which hope to get to the front this
year.
The effects are such as can be plainly
seen. The manner and methods of
this kind of advertising can be traced
out and the results observed more
effectively than in any other known to
the civilized-or uncivilized-world.
The explanation is plain: Let
any one receive a strange paper
from any place in this country,
sent to their personal address, and we
will guarantee that not line in the
paper will escape his observation.
Put yourself in his place. Your suppo-
sition naturally would be: "Well,
wonder who sent me this paper? Let
me see, who is there that 1 know that
has gone out there to liver" You then
look the paper through to see If there
is any article marked to call your at
tention. You find none. You then
search the paper carefully for some par
ticular article that you hope to find re-
garding some former friend.
The above applies only to the every
day paper, which has not been made
special boom paper. And this is the
kind of paper which should be sent
out-with possibly one well-written.
Well-headed article calling attention
to some particularly attractive feature
of the city.
Last year THE NEWS for some time
made it a business to get out such a
paper as described in the last sentence
above, and mailed it postage paid
for just about what the white paper
cost us. The Board of Trade took
5000 one day, and our merchants sub
scribed for and had sent out several
thousands on different occasions.
From these feeble efforts alone,
letters of inquiry were received from
all quarters of the globe. At this
Office letters were received from Cuba,
Wales, England, Scotland, Germany,
Holland and even Australia, the
Sandwich Islands, and nearly every
state in the union.
The deductions to be drawn are con-
elusive that the best method of adver-
Using city, if it has a respectable and
well edited and printed newspaper, is
to send copies of it broadcast over the
sections aimed at. That the papers
/ will be read as no boom edition, 81
advertising circular" Frank Les
lies Illustrated, ;" kansas City Adver-
Using Swindls,'' will be, we think we
have demonstrated to the satisfaction
of any intelligent, reasonable reading
person.
That this method is much the cheap
est of any known goes without say
ing. 1t is cheaper than the postage
alone on any other style of advertising
known.
Then, again, it is only a matter o
justice that town or city-that has
paper devoted to its interests-shoulC
support such paper, and not have thu
paper do all the booming it possibly cal
and get no remuneration whatever
, while the funds are wasted by whole
sale on advertisements in foreign pa
; pers which are of no benefit whateve
to our cause and which it is only non
sense and wastry-comparatively-t,
patroniZe.
Our dry goods merchants, our gre
GERS, our butchers, our bakers, all CT
out in favor of patronizing home enter
prises. Our Board of Trade is com
posed of these classes. Let us see j
our Board of Trade cannot see thi
method of advertising as plain gnof
solid, sensible business way of din
l business, whereby the best results ca
be obtained for the least money.
Topeka's Board of Trade has com
to this conclusion, and has contracte
n to send out copies of their daily paper
by the 10000 each day.
, All the above is respectfully referre
= to the newly selected advertising con
J | mittee of the Emnoria ROard of Trad