San Marcos free press. [volume] (San Marcos, Tex.) 1877-1892, 1888-11-22

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only where it is deserved, and docs
not hesitate, however regretinlly, TO
criticise or condemn, where its par
amount duty to the public so re-
quires.
Nor does il seek to evade or tenn
porize as regards any question OF
public interest. On the contrary, It
is always ready to show its hand
and always on the side OF the peo-
pie generally. 1t assumes no SUI
perior wisdom, but claims the simple
privilege of expressing its opinions,
conceding the right Of Others to do
the same. Its mission is to hold up
the standard of morality, education
and political principle, and to lead
off on all the lines of human rights
and advancement.
ADVERTISERS SHOULD PREFER
IT.
The steady publication of the
FREE PRESS by the same proprietor
for Learly fifteen years must be
conclusive to thinking people that
it has a solid, reliable constituency
behind it, and Of course a circlila-
ton of great value to advertisers.
We need not tell sagacious business
men that the CHARACTER Of the pa
irons of paper as permanent, well.
TODD persons, is consideration Of
the first Importance to advertisers.
1t is an old trick of the mushroom,
Jonah's-gourd style of papers to
buster about their "wonderful cir
culation," obtained almost in day.
| All stuff! On the basis Of an oc-
casional large edition got up to
order, they claim the same as regu-
lar; or they send out their papers
to "Dick, Tom and Harry" who
never subscribed, and ten to one
will never pay. And what benefit,
pray, can such an intermittent and
irresponsible class of readers be to
advertisers!
We will add that both readers
and advertisers should prefer the
FREE PRESS because Of
ITS BUSINESS METHODS.
As to subscribers, those of the
FREE PRESS are bona fde. No sub
scriptions are taken or retained
without good degree of moral
certainty that they will be pail.
1t is sought to be forced on nobody;
no man or woman can truthfnlly
say that we have ever continued a
paper week longer than we had
every reason to believe it was
wanted. We want no involuntary
subscribers.
Again, as to advertisers, the
methods of the FREE PRESS are diff
fercnt from those of many of its
contemporaries, especially Of this
section. We insert no business
advertisements merely to "fill up"
AS soon as the time paid for en-
pires, we take them out and fill The
space with reading matter. We
have a uniform scale of reasonable
prices from which we do not devi-
ate; whereas some of our contem-
poraries take advertisements at
merely nominal rates, (save when a
chance to "gouge" occurs). And
they frequently give from double
to four times the space the adver-
tisements should have. For in
stance, they will expand a simple
business card and make a displayed
advertisement of from three to four
inches square, at business-card rates;
thus depreciating advertising and
cheating their patrons out Of space
which should be devoted to reading
matter. And finally, they will allow
advertisements and business notices
to stand for months after they are
"dead," till they become an eye
sore alike to readers and advertisers.
| The FREE PRESS does none of these
things. Such advertising is not
profitable; and then we have been
in the business too long not to have
sufficient pride to try to conduct it
on BUSINESS PRINCIPLES.
Now we say to all, if you like
our "style" and business platform
as set forth above, we would like to
do business with you. eve shall
not insist that you love lis tondly;
or endorse all we say or do.) Speci-
men copies of the FREE Press sent
free on application, and our friends
will Oblige us by sending lis lists of
names for that purpose. We are
willing that it should speak for
itself. AprOpos, with returning
prosperity, we ought to have
much larger list of subscribers.
Will not our friends interest them
selves SO much as TO show the paper
to their neighbors and ask them to
SUBSCRIBE. Now Is most favorable
time to move in the matter.
TIE FREE PRESS JOB PRINT.
ING OFFICE.
y word in conclusion on this
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