St. Paul daily globe., 1888-02-19
The Manner in Which People Are Led
to Read Advertisements.
How the Reporter Of the Metropolitan
Papers Gets His Scoops---A Sermon,
Starving Family,
Dog Fight,
And Several Items Of Interest Carefully
Boiled Down for Hasty Reading
News Gathered by Vigilant
Scribes of This
Paper.

There has from time to time appeared
in the different daily and weekly news
papers of the country, not only in the
small country weekly papers, but i'll the
large metropolitan dailies as well,
which are nothing more nor less than
some advertisement Of patent medi-
cine. The article has large, attractive
and sentimental headlines, which is
followed by an interesting sketch Of
some prominent politician, a railroad
magnate, or even an item of news,
which, perchance, has escaped the vigi-
liant eye or ear OF the best local editor.
For an illustration, we take from the
Omaha World of recent date:
The life of reporter On daily paper
is not one Of the most happy lots. He
is cast into all kinds of company, from
the highest to the lowest dregs Of So
ciety. AT one time he is called to attend
an inquest to "Write up'' the sudden
death of man who for years was known
to be reliable railroader, teamster or
carpenter, if not perchance a brick
layer, or even common laborer. On
his way back to the Office with his notez
a friend says: II can give you the
names of party to be married at Ger,
tain hour" In quest of that item Of
news the reporter finds poor mother
and several small children in a miser.
able kind of hovel and in famishing
condition. Promising to do all in his
power to relieve them, the scribe wends
his way again, when his thoughts are
turned to his notebook. In an instant
his eyes are cast on memorandum
which says: ga dog fight at - at
Up. m" Well, here comes the trial for
the pencil-pusher. A leading minister
is to preach sermon from text which
he desires printed, and the reporter
has promised to do that work, as 500
marked copies of the paper containing
that sermon is to be mailed to minis
terial friends of the pastor.
"HERE IS A PRETTY MESS"
A cOrOner'S inquest, starving FAM
lily, dog fight and prominent di-
vines sermon all to be written up by
published next morning. All OF above
has happened within couple of hours.
The reporter makes the effort, and by
holding the forms" for half an hour, is
successful, and gets rid of his load of
care, but such was not the case with
Mr.. William II. Branch, large and eX-
tensive dealer in stock at Spokane
Falls, W. T., who came to st. Paul last
spring, and to the reporter told the fol-
lowing narrative: II have been
troubled more or less with colds for
several years. Had been out looking
after my stock and got my feet wet and
took severe cold which settled on nv
lungs, and instead of getting we'll in a
few days, the fever due 10 the cold grew
less, but still remained above normal,
with tendency to raise in the evening,
accompanied by night sweatS, when red
spots would be visible on nv cheeks,
This was soon followed by profuse ex-
pectoration and l rapidly lost strength
and flesh, and became quite pale. NY
cough was very severe and the expectO-
ration wes frequently streaked with
blood. My breathing became quite
short and increased in frequency, there
was soreness in the left lung which
was very sharp while coughing, my ap-
petite was very changeable and l could
see myself rapidly failing. l consulted
with some of the best doctors in Wash
ingtOn territory, and not being satisfied
with their Judgment | came to st. Paul
and was in consultation here with some
of the leading and best known phvsi-
clans, none of whom gave me any en-
couragement, telling me | had the con-
sumption. had frequently read of the
numerous cures perfected by DR.. Mccoy
and his associates, and concluded to
consult them. / visited their office on
Bridge square and was again thoroughly
examined"
What did they say your disease was?''
"They totS me 1 had catarrhal
phthisis"
Did they say they could or would
cure yOu?'
mo, sir; they held out no prospects
of cure, but said they had no doubt
but they could help me and probably
prolong my life, for which l was very
thankful, as / was fast becoming an in
valid, and would have frequent spells
of dependency"
"Did they do all for you that they
promised?"
Yes; am perfectly satisfied with
their treatment; they have, no doubi,
done me considerable good because
feel hearty and strong and am able to
go about again as well as l ever did,
and can recommend their treatment to
all sufferers as both practical and scien-
tific."
Mr.. Branch has been residing in ST.
Paul ever since his return from Spokane
Falls, is well known here, having a
large interest in real estate on Third
street. He can be found at the resi-
dence of his sister, 695 Euclid street,
and will fully corrOborate the whole OF
the above statement.