Evening star. [volume] (Washington, D.C.) 1854-1972, 1888-07-02
A FEW WORDS TO ADVERTISERS.
An UNPARALLELED SHOWING.

n
An UNPARALLEuED SHOWING.
Tee Beet Local Advcrstsing Meaiuss
In the World. L
"itnenurec onndence TEE WASHINGTON EVENTS
Starts presented 20 the public as the pess ,oc-,
advertising medium 70 be found In the whole rang.
OF Journalism This claim Is based upon certain
nrmiy-estaolshed factS which are wen worthy
the consideration OF al persons interesteYn COM.
municating with the public In regard 20 any bus
ness proposition whatever. II rosts primarily .,
the broad and solid foundation that rur srARclf.
culates In the city where printed LANCER numb.,
OF copies In proportion 10 population than aug
paper In the world And not only Is is carcuatio.
the largest and FULLEST but it Is also the RESI- sine.
the paper goes not alone into the hands Of tss
people OF the District OF columbia as a BODY. pst
into their homeS-into the families OF all claSsus
and into those OF the money spending as wen =.
the incorporating portion OF the community
larger ratio than any daily Journal OF genera
circulation that can be named BY reason OF tbs
fullnesS freshness and reliability Of It's news
local. domestic, and foreign. its independent ana
fair treatment OF all public questions, Its inteu
gent and effective devotion to local interests aud
It's close attention 10 matters with which tue
household and especially It's lady members are
concerned, Tnn STAR is everywhere recognizes
and admitted TO be. iu every quality, the Leading
and favorite newspaper OF the National Capita
alike in the counting room, the workshop and Tie
family circle
In support OF these statements attention Isl n
vited TO the tables below. They not only show IN.
circulation and advertising patronage OF the pap~r
Tor the several years named. but by the remarKs-
BILE Increase shown In both departments IN each
month over the corresponding month In the pro
vious year, they also illustrate. In the most fos.
chile manner possible the esteem In which ths
paper is held In the city OF Its home and by thoss
who are best able TO Judge OF its merits as news
paper and its value a an advertising medium
These are the figures referred 70. with whlchs
comparison Is challenged:
DAILY CALCULATION IN 1855 se-sz
lss5. 1855. 1871.
JANUARY %. ass 23..sss 2a.S,s
FksEuARr. p. OBJ 2s.32I 2s,sss
MARCH. .25.5as 2s.5sa 2s.oos
APRIL. .22.5s2 24.s25 23,5ss
MAY .22.s,4 2A,3ss 23.,ss
JusE......-...........-.2I 81, S33 23.sO2 aa,IIs
July. 400 23.1Ss 2t.s,o
AUGUST. ...............2I.44s aa.3s4 2a.sss
SEPTEMBER ............ .21 ,O33 22.3e2 as.s0s
OCTOBER. .ass 2I,,eI 2a.s0y
NOVEMBER. 2.Oas 23.65I 25.6sy
DECEMBER p, 900 2a.6sy 26,s0
Daily average ..-.. ~, 123 23,8s3 25.sss
lncrease.--..,...... I.s5s I.sOs
NUMBER OF NEW ADVERTISEMENTS PRINTED N
lss5-s0-sz
1855. 1885. 1857.
JANUARY. ..............-...2,ss5 $500 3.SI5
fEBRUARr... 3.O8s 3,ss,
MARCH ........-....-..-....3.lss 3.s0s 4.8Ss
ArEn... ..3.67s ASS says
MAr....--.-............-. ..3.sss AIS, s,3ss
JUNE .-.........-.-.-...--3, 3,s3s ASIA
July .-.-.--................3 .OS3 3,23s 33sI
AuGusr......................2 1850 ASA 3,Is0,
sEPrENBER. $50 4.2Os 4,5l5
OCTOBER. .......-.......-.4.5ia S.s7s 5.3I
NOVEMBER. ................3.s4s $3.50 500
DECEMBER. .3.s33 3.s98 SOS
| -
Total. .4I.sSs 4s,sIO 3s,o3s
Increase. ................-.4.4lI s,l2sN
City and County Of Washington, District Of o.
hu,n6fa, ss
Isolemnly swear that the figures in the above
two comparative statements are true and correct
in every particular. FB MOVES,
Treasurer Evening star Newspaper Co
Sworn to and subscribed before me TIL elgh-
teenth day Of January, A ID. Isss
Rotary Public. Ss sean
OF the total circulation given above, the booksof
the establishment show that an average of Il, .6aS
copies were regularly delivered each day by car
riers at the homes OF permanent subscI6ers within
the city. OF the remainder a daily average u
6,421 copies were sold at the ONCE In the hotels
and railway stations &C, and on the streets, BY
newsooys, making q grand total average within
the city OF 2A.Oas copies daily, and leaving an
average OF LASS copies to be sent to regular sub
scrbers beyond the District lines by mail. expresA
and railway trains
In addition TO the large ana constantly increas-
ing fxed subscription list above referred TO- t may
be said that of 42l copies sold within Its lin
its a larger proportion are bought by permanent
residents Of the city, living In lodgings, &C, not
householder while the residue goes into the hands
Of transient visitors from all parts OF the country
who each year come To the National Capital In
greater numbers ana for longer periods ana who