Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1888-10-05
How Business Is Made.

One of the latest and most unique adver-
Using lodges is an imitation of bank de-
post book from the ends of which several
imitation bank bills protrude. 1t is strange
what power anything suggestive of wealth
has in catching on with the masses. Some
years ago the bill boards of American cities
and the pages of American papers all gave
a conspicuous place to the word Gold. Cards
bearing this single word in large yellow
letters were scattered broadcast. Investga-
ton by curious public proved Gold to be
the name of soap which was declared to
possess every virtue of the past and an enum-
cradle number of new ones. Did this adver-
Using pay? The enormous business which
sprung up in this commodity almost like
Jonah's gourd, in single night, has never
been surpassed in the history of American
industry. When a man puts an advertise
ment in paper he gets every day or week a
number of announcements of his business
equal to the circulation of the paper. 1t is
both better and cheaper method of adj
yertising than is the use of circulars.
The business man who pays for the print
ing of a number of circulars equal to the cir
cuation of any wel-established newspaper
would probably find it considerable larger
outlay than any single insertion of the same
matter in the newspaper-for this is all a
circular advertisement can possibly be equal
to. When the circulars are printed, another
Expense is encountered in securing their distri-
button. Every person who has ever tried this
method of advertising knows how difficult ii
is at the very best, to get this work done
we'll But even if the distribution of the
circulars be thoroughly done, what will be
the percentage of people who will read it?
When person pays for an advertisement
in paper he pays not only for the printing
but also for the distribution, and the most
thorough distribution that can possibly be
made. The newspaper penetrates the home
and is read. This is the place that every ad-
vertiser is aiming to reach and which he can
never reach by circulars.
Yet how many business men waste money
and time in striving to do this very thing.
The decoration of roadside fences and rocks
is another method of advertising which falls |
far short of accomplishing results. Any
kind of advertising is better than no adver
Using at ALL And newspaper advertising is |
infinitely superior to any other method.
The Journal believes in advertising itself
and has tried nearly all methods and has |
discovered by actual record that the adver-
tisements in its own columns and in other |
publications in various sections of the State
have yielded it from sixty to seventy per cent
better returns than any other method it has
tried.
The advertising rates of the journal are |
to-day lower than those of any other paper, |
with an equal circulation in Maine. We
invite a comparison of rates to substantiate |
this statement. Within the past year the |
subscription list of both the daily and week
ly Journal have been very nearly doubled, |
but the rates of advertising have renamed |
the same. Advertisers will do well to avail |
themselves of our low rates. There is no
advertising medium in central Maine that
compares with the Kcnnebec Journal. And
the merchants who make use of its columns
are the ones who will surely command the |
patronage of its large constituency.